You are on page 1of 5

Cyprus International University

Faculty of Economics and Administrative Sciences


BUSN204 – Case studies in Business
Assignment 1
Summer 2020

Student Number Name & Surname

21801146 AMISI ALIMASI JEAN

1. Framing:

Key Questions: Flipping and Skimming:

In which way the flat structure can be important What is most notable during the flip and skim
within an organization?
4 pages and glossary
• How does the organizational structure affect . KBR is a global provider of comprehensive
profit maximization in the organization? solutions of defense, energy and chemicals, and
federal and civilian markets with many
Should KBR invest to other company? opportunities to enhance a career.

deeply cares about its employees and their


culture..

The organization of the case is: -Introduction


-organizational structure
- Hierarchy, flat and matrix structures
-Issue moving forward

Beginning of Case: Ending of Case:

The company's calendar is precisely at the


beginning of the 20th (century) in 1901 .KBR's Government and Infrastructure (G&I)
business unit operates in a global market which
and thereafter there was an important date in support the government ministry of
1919 when brother george and herman teamed Defense in a wide range of projects
up with their brother-in-law Dan Root to start a
construction company called Brown and Root The project nature of KBR's work benefits from
the
through a number of acquisitions and matrix structure organization style
divestitures, KBR has become
company in April 2007 The recruitment process is critically important

.KBR leaders appear to fully support the decision-


making of the competent people within the
organization

2. Labeling: Please label in your case paper and submit the case with this paper to the invigilator.

KBR lies in the diversification of its activities by integrating all real estate businesses thanks to know-

how in line with the realities, needs and demands of the markets in which it .

KBR (Kellogg, Brown and Root) is a Texas-based global corporation. It employs over 57,000

people worldwide and is a leading engineering, construction and services company. It supports

the energy, hydrocarbon, government services and civil infrastructure sectors.

Both ADSL and KBR are structured to deliver the most efficient, high quality service they can to meet

their client needs

3. Summarising:

General Environment:
KBR is seeking maximize all over the world. By dividing up the
organization.
Economic conditions are an important cause as KBR supports
the Ministry of
Defense in a diverse range of projects.

globalization is increasing in KBR because it opts for a solid


technology that is already over 80 years old and a good
communication channel.

Industry:
within the KBR industry there are moral principles or rules of
conduct of which respect is essential.

ADSL and KBR are the hottest stragy well structured to


deliver the most efficient, high quality service.
consolidation in the industry KBR is increasing more and more
as it carefully chooses its future employees.

Competition:
.....................
 KBR has the best structure but must be carefully
about his technology
 Key domestic competitor are, vectrus,pae,fluor
 KBR serves its clients through six business units,
despite its better structure, negligence can lead
them to unforeseen risks

Strengths:
The strength of the KBR Group lies in the diversification of its
activities by integrating all real estate businesses thanks to
know-how in line with the realities, needs and demands of
the markets in which it .

strong distribution serves its customers through six business


unit.

The range of job roles and career opportunities, both in KBR


and ADSL, is huge.

Weaknesses:

Need more investment in new technologies.

There is not innovation and invention in the company which


reduce the demand of the company.

There are gaps in the product range sold by


the company. This lack of choice can give a new
competitor a foothold in the market.
4. Synthesizing:

Question Option/Hypothesis Decision Criteria Pros Cons


In which way the flat When communication is Within a group there are less decision-  Work-Relationship Could
structure can be important passed across many organization making hoops. Struggle
management layers Better coordination
within an organization?
It Allows Clear
Communication

• should organizational yes Similar resource is The project manager has a


structure affect profit centralized little or no authority
maximization in the
organization? Increase efficacy Easier management of No career path in project
specialist management

Shoul BKR invest to other Yes Long-term profitability A good way to eliminate The business might have
company competition bad reputation
Bring a better return than Significant changes may be
putting the money in the necessary
bank
5. Concluding:

Overall Recommendation

KBR should apply the flat structure with more care and improvement

Impl
Ris
eme
ks
nta

tion
Key Supporting Facts

The project nature of KBR's work benefits from


this style of organization (flat structure). Quickly coordinate the various
actions in the company by means of communication, This means that
managers and specialists will be assigned to
projects without the need to refer to the division or level in which they
are employed.

You might also like