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First published 2000

Third edition 2010

ISBN: 978 1 4082 4949 9

Set in: MetaPlus 9.5/12

Printed by Graficas Estella, Bilboa, Spain

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Extract 1. from "Real chief says own brand is the way ahead", The Financial Times,

22 December 2008 (Wiesmann, G.), copyright© The Financial Times Ltd; Extract 1.

from "Chinese shoppers focus more on prices", The Rnancial nmes, 15 September 2008
(Waldmeir, P.), copyright© The Financial Times Ltd; Extract 2. adapted from "Hotel changes the
landscape of building", The Rnancial Times, 22 January 2009 (Cookson, R.), copyright© The
Financial Times Ltd; Extract 2. adapted from "IT Going Green: Reluctant users hamper take-up
of videoconferencing", The Financial Times,

20 November 2007 (Bradbury, 0.), copyright© The Financial Times Ltd; Extract 3· adapted from
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Financial Times Ltd; Extract 3· adapted from "Structural engineering", The Financial Times, 17
October 2008 (Empson, L.), copyright© The Financial Times Ltd; Extract 4· from "Looking to
Wikipedia for answers", The Rnancial Times, 5 November 2008 (Malone, T.), copyright© The
Financial Times Ltd; Extract 4· adapted from "Corporate management: Creating a breadth of
development", The Financial

Times, 14 October 2005 (Overell, S.), copyright© The Financial Times Ltd; Extract 5· adapted
from "Advertisers try the soft sell as TV drifts online", The Financial Times, 27 March 2008
(Chaffin,J,), copyright© The Financial Times Ltd; Extract s. from "Pfizer uses big screen to fight
counterfeit", The Rnancial nmes, 15 January 2009 Oack, A.), copyright© The Financial Times
Ltd; Extract 6. adapted from "Wal-Mart profits reach $13bn", The Financial Times, 18 February
2009 (Birchall,).), copyright© The Financial Times Ltd; Extract 6. adapted from "Beware men in
white hats", The Financial Times, 27 September 2008 (Leith, W.), copyright© The Financial
Times Ltd; Extract 7. adapted from "Tricky feats of cross-cultural communication", The
Financial Times, 7 August 2008 (Barnes, W.), copyright© The Financial Times ltd; Extract 8.
adapted from "Helping workers manage bad news", The Rnancial Times, 9 November 2008
Oacobs, E.), copyright© The Financial Times Ltd; Extract 8. adapted from "The right people

for the right jobs", The Financial Times, 11 March 2009 (Witzel, M.), copyright© The Financial
Times Ltd; Extract 9· from "Panasonic enters European white goods market", The Financial
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Times Ltd; Extract 10. adapted from "Beware the risky business of resume fraud'',

The Financial Times, 4 March 2009 (Guthrie, j.), copyright© The Financial Times Ltd; Extract
10. adapted from "What would-be whistleblowers should know", The Financial Times, 16
February 2009 (Skapinker, M.), copyright© The Financial Times Ltd; Extract 12. from "Best Buy
highlights competitive threat to rivals", The Financial nmes, 8

May 2008 (Braithwaite, T.), copyright© The Financial Times Ltd; Extract 12. from "Competition:
Tide slowly begins to turn against private monopolies", The Financial Times, 14 November
2008 (ThomsonA.), copyright© The Financial Times Ltd

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