Unit 30

Outcome 1 – task 2

Forms of advertisements
Realist Narrative
The first is a realist narrative. This occurs when an advertisement follows a
plot with a beginning, middle, and end that might happen in real life.

Anti-Realist Narrative
Anti-realist structures are often used in certain forms of ads. This occurs when
an advertisement contains a storyline that is highly unrealistic and will never
occur in real life. These ads are typically used to target humour and provide a
more fun ad to watch than one that contains more detail.

Animation
Animation advertisements include entirely CGI-created adverts. This type of
advertisement gives the product a sense of humour. This type of
advertisement is also used to promote products aimed at a younger
demographic.

Talking Heads
Anti-realist structures are often used in certain forms of ads. This occurs when
an advertisement contains a storyline that is highly unrealistic and will never
occur in real life. These ads are typically used to target humour and provide a
more enjoyable ad to watch than one that contains more information.
 Documentary
Some advertisements take a more formal approach to their product than
others. This is referred to as a documentary advertisement. A documentary
advertisement is far more formal and contains a lot more information. It is, as
the title suggests, a short documentary. The majority of adverts that use a
documentary style ad want to highlight a particular danger or simply inform the
audience of a prior experience.

 
Styles of advertisements
Humorous
The most important of the styles, in my opinion is humour. It can be used to
target people of all ages and can be found in the majority of advertisements.
Also, because humour is so easy to remember, whatever is in the
advertisement will stick in the mind. This is an excellent marketing strategy
because they will remember the product associated with the amusing
advertisement.

Surreal
Advertisements with a surreal style have a strange impact on the audience. It
will encourage them to tell others about it and help spread the word. It's a
clever marketing gimmick because customers are unwittingly advertising the
product. This creates an unnoticed synergy effect.

Parodic
A parodic advertisement usually mimics a scene from a film or television
show. This will be used to make the advertisement appealing to viewers of the
TV show or film, thereby increasing the audience.