Business Logo

Camp Kawsa's business logo has two main elements: the vibrant colors of green and

yellow, and the traditional illustration of a typical campsite. It simply conveys the services that

the business offers such as outdoor activities and a tent which is a symbolic representation for an

overnight stay in the campground. Other figures include the trees, the waves, and the sun which

indicates that the business is also highly dependent on nature and therefore, gives priority to the

care for our environment. Furthermore, green is the color of nature. It symbolizes growth,

harmony, freshness, and fertility. On the other hand, yellow is associated with joy, happiness,

intellect, and energy. It is a color that represents honor, loyalty, and stimulates mental activity.

With all these elements found in the logo, Camp Kawsa aims to reach a wide variety of

individuals and allure them to visit the campsite.

Target Market

The target market of Camp Kawsa Souvenir Shop will be students, advocates,

professionals and non-professionals, families, religious sectors, corporate organizations and

interested individuals. The goal of the business is to provide a place where customers can

purchase different types of souvenir products that was inspired by our business theme and will

surely provides a Camp Kawsa feels.

Product
 Camp Kawsa Souvenir Shop offers a variety of native products that are customized,

handmade and nature themed. Some examples of this products are the customized caps which

can be use for different events and also for casual wear, the pins which can be use as a tool for

self expression or even as a simple gift, thr Kawsa patches which are made for multiple usages

like mending clothes to multiple tears and also as an accessory as it can improve the look of a

clothing, Eccentric bookmarks that is elegantly handcrafted and finely hand made to bring some

style to the customers favorite books and then there’s the wood branch pencil with staionary

which as a high quality manufactured product to provide a comfortable writing experience.

Place

Being located in a tourist spot destination, Camp Kawsa Souvenir Shop will surely attract

the attention of its target market. The business is located beside El Tzino Beach Resort in Sipalay

Negros Occidental inside the Camp Kawsa Campground facility and since it is a mountainous

place near the shore, our target market will surely experience the serenity and be more connected

with nature while camping. It will ensure the customers a one of a kind Kawsa experience.

Price

Camp Kawsa Souvenir Shop provides products that is affordable for all of the customers.

Promotion

Camp Kawsa Souvenir Shop will utilize different promotions through print, radio, and

social media advertising. Transactions and updates will be made through the said forms of media

including text messages and landline. The Shop will provide Facebook page and website for
posting information, updates, promotion, and packages will provide answers to customers'

questions and will show them the products that the shop offers.