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Strategic Experiential Modules
Strategic Experiential Modules
(Touch) is one of the sensory marketing 5 senses that’s difficult to embrace through digital
marketing tactics. Offline, however, there are plenty of ways to give customers a tactile experience
of your products. Whether it’s the texture of packaging, or the materials present in product, the feel
of the brand can resonate with a customer on an intimate level.
In fact, according to some studies, up to 75% of shoppers say that they’d prefer to “feel” a product
before they buy it – particularly if they’re purchasing something like furniture or clothing.
Examples:
Pop-up stores aren’t a new concept, but Adidas’ 2013 ‘D Rose Jump Store’ in London was a
cut above the rest.
Chicago Bulls point guard Derrick Rose was in attendance to challenge fans to win a pair of
free trainers by taking them off a shelf that happened to be 10 foot in the air.
It’s a relevant, exciting and memorable experience for all the kids who took part.
Volkswagen
Volkswagen's first concept store took pride of place in
Birmingham's Bullring shopping centre. The concept was designed
by Dalziel & Pow and focused heavily on illumination. Ceiling hung
light boxes and illuminated graphic displays were strategically
placed near the cars to illuminate the stores focal point and
showcase the quality of the Volkswagen to passers-by.
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Lululemon, the yoga-inspired apparel chain that debuted in 1998, offers yoga classes
in its stores, serving as a sort of one-stop community for both seasoned practitioners
and novices.
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