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Curso  Course unit 1  Paper 1 READING  The rise of an amateur

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The rise of an amateur

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First, read the following text and then write a short essay answering the questions below. Remember that you have to use
your own words.

The rise of the amateur

Pic 01 Pic 02

It is a shame that the word 'amateur' now has negative connotations. 'It’s the work of an amateur'” or 'This is an amateurish
effort' now means something that has been done badly.

The word originally had a very different meaning. It comes from the Latin word meaning 'to love.' An 'amateur' is really a
person who does something not to earn money or become famous, but because they love doing it.

It might seem strange to talk about 'amateurs' in the context of today’s business world, but the reality is different. Some chief
executive officers (CEOs) have certainly reached their positions because they love the pursuit of profit, or the political and
psychological games that running a company involves, but there are others who have reached their positions simply because
they love what their company or organisation does.

Many great business people and innovators have been amateurs. The world of film-making and the music industry spring to
mind. People like Samuel Goldwyn (founder of MGM or Harvey Weinstein  (founder of Miramax) are certainly examples of
sharp businessmen, but also of people driven by a love of film. In the same way, in the UK, Alan McGee, Geoff Travis and the
late Tony Wilson all founded important and influential independent record labels (Creation, Rough Trade and Factory,
respectively), making bands like Oasis, The Smiths and New Order famous out of love for music, not profit. Recently, the
growth of the internet has shown how this phenomenon works. While the burst of the dot com bubble saw many people
hoping to make a quick million fall by the wayside, people like Larry Page and Sergey Brin of Google and Mark Zuckerberg of
Facebook have become multi-millionaires. These people are 'nerds', people who love technology and computing, and may not
have great social skills, let alone business skills. These are people who would be setting up innovative websites even if they
made no money at all. To give another example, the recent growth of interest in organic food has seen some amateurs
become successful. Now, producers of traditional Sardinian goat’s cheese, English organic wine and pure Bavarian bratwurst
are becoming significant players in the food industry. They are selling their products directly to big supermarket chains, or
directly to the public via, again, the internet. Many of these people run 'cottage industries', working from home with a small
staff, or forming small co-operatives of local producers. They now have the power to reach a global market, without losing the
personal style of their work.

In their professional lives, many people have to choose between love and money – between doing a job they love that doesn’t
have great financial rewards, or doing a job that pays well but doesn’t satisfy the soul. Some people, however, are showing
that it is possible to do both.

Soon, perhaps, 'It’s the work of an amateur!' will again become a compliment, rather than an insult.

CU1 - EXERCISE - THE RISE OF AN AMATEUR

Esta tarea tiene varios pasos. En el primer paso, dará una respuesta a la pregunta o planteamiento del ejercicio. Los otros pasos aparecen debajo del campoSu
Repuesta.
EN PROGRESO

1 Su respuesta. due 28 de nov. de 2021 19:00 COT (in 10 meses, 1 semana)



Ingrese su respuesta a la pregunta o planteamiento del ejercicio. You can save your progress and return to complete your response at
any time before the due date (domingo, 28 de nov. de 2021 19 00 COT . Tras subir su respuesta no podrá editarla.

La pregunta o planteamiento del ejercicio para esta sección.

Write a text addressing these questions in the box provided below.

1. What do we mean today when we say that something has been done by an amateur?

2. What is the origin of the word 'amateur'?

3. Can we talk about 'amateurs' in today's business?

4. What is the difference between enterprising people who are looked upon as 'nerds' and other people who have taken
advantage of the burst of the Internet?

5. What are the main features of people who are said to be 'amateur' in the organic food sector?

6. Is it possible to enjoy your job and make a profit at the same time?

Your Response (Required)

Ingrese una respuesta a la pregunta o planteamiento del ejercicio anterior.

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Publique su respuesta y continúe con el siguiente paso

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2 Evaluar compañeros due 28 de nov. de 2021 19:00 COT (in 10 meses, 1 semana)

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3 Evalúe su respuesta due 5 de dic. de 2021 19:00 COT (in 10 meses, 2 semanas)

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Attributions

Pic 01. Spaceship Earth https://commons.wikimedia.org/wiki/File:Spaceship_Earth,_Epcot_ 6068559916 .jpg

Pic 02. Studio https://pixabay.com/es/m%C3%BAsica-estudio-estudio-de-la-m%C3%BAsica-1290087/

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