CHAPTER 5

ORGANIZATION IF
VISUAL ARTS
PATRICK SASAN
CATHLYN FORMANES
ALLIAH AGUILAR
 INTRODUCTION

• The various elements of visual arts which were

discussed in the previous chapter, have to be
used in such a way that they form combinations
which are correct and beautiful. This is the
function of organization.
 PRINCIPLES OF DESIGN

• The organization of the various elements of the

visual arts is governed by different principles design.
• the artist can form more beautiful and interesting
color harmonies and more beautiful combinations of
shapes, textures, and lines.
• Design make it easier for an artist to express his
ideas in such a way that the observer becomes
interested in his work
 PRINCIPLES OF DESIGN

• Sculpture organizes the human or animal form

• Architecture organizes space through arrangement of the
parts of the building, both interior and exterior, in order to
produce a pleasing and interesting pattern.
• Through the combination of lines, colors, and forms, an
artist can give the observer a new, varied and satisfying
experiences
SHAPES IN PRINCIPLES OF DESIGN
TEXTURE
SCULPTURE
 HARMONY

• Harmony is essential to beauty. In the visual arts, it is achieved by

establishing a pleasing relationship between the various elements.
• There is harmony in the various parts of design will give an
appearance of belonging together. there must be unity.
• Repetition of angles and curves, shapes, lines, and colors will give
harmonies effects
 HARMONY

• If overdone, repetition may become monotonous and it may fail

to hold the attention and interest of observers. To relieve
monotony, there must be variety. Variety is said to be the spice of
life and of art.
• Variety may be achieved by the diversity of materials used and
slight contrast in color, texture, shape and space arrangements.
HARMONY
EXAMPLES OF VARIETY
 BALANCE

• A pleasing relationship between the various elements of a work

of art is not the only requirement for beauty.
• These elements must also be so arranged that a feeling of
balance and equilibrium exist between them.
• Balance gives a feeling of stability and rest. Balance may be
formal or informal.
 FORMAL BALANCE

• It is also called symmetrical balance. This is

achieved by making both sides exactly alike.
• Objects of the same size and shape, when arranged
on two sides of a center, will produce balance.
FORMAL BALANCE EXAMPLES
 INFORMAL OR ASYMMETRICAL BALANCE

• It is also sometimes called occult balance. It is more difficult to achieve

than formal balance; however, the results are more interesting.
• It is achieved when objects of unequal weights or unequal attractions
are placed at the correct distances from the center as when a large
object with a stronger attraction is placed near the center. While the
smaller object or one with less striking attraction is moved farther out
from the center.
• Informal balance is used when we want to attract the attentions of
observers and set them thinking about the object under observation.
INFORMAL OR ASYMMETRICAL BALANCE
Good balance produces an effect of stability and repose. To produce this
feeling, horizontal balance is not enough. Vertical balance is also
important.
 
Any design or picture to be truly artistic must therefore give a feeling of
rest and stability. Shapes, colors, and lines must be arranged on each side
of the center to produce good balance.
For formal balance to be achieved, shapes of equal sizes and weights are
placed at equal distances from the center.
When informal balance is used, the smaller objects are moved farther out
from the center while the larger objects are placed nearer the center.
 PROPORTION

• Is determined by a comparison of the sizes of

different of an object or of an arrangement.
Harmonious proportion is achieved when one
part of an object does not seem too big or too
small for the other parts. Objects which are
“out proportion” are not pleasing to look at.
PROPORTION
 RHYTHM

• In visual arts, rhythm is achieved by the regular or harmonious recurrence of lines of

lines, forms, and colors.
• Rhythm is organized movement, a beat, a repetition. Through the repetition of lines,
forms, a pattern is produced which the eye follows as it moves from the right to the left.
A series of units repeated one after also produce rhythmic movement.
• Rhythmical patterns help the eye to move easily from one part of the room to another or
from one part of design to another
RHYTHM
 EMPHASIS

• Is produced by the design or form that catches our attention while the rest are
subordinated.
• Emphasis is important in all art forms. This is the most noticeable in the art
advertising. The main of the advertising is to call attention to a particular product or
object. It is therefore necessary to emphasize one feature in an advertisement so that it
will stand out from the rest.
• Emphasis in the visual arts may be secured in several ways. It may be secured through
size or position.
EMPHASIS