This spreadsheet is intended to help you organize and understand the expenses and p

There is example data included to help illustrate how the spreadsheet works.
This is a template that you can alter to fit your specific needs.

All text in GREEN is a formula, and will calculate automatically.

All text in RED is the text that you should enter specific to your product. If it does not a

Hope that this helps you in your FBA journey!

Basic Informa

Number of units:
Units sold to date:
Retail Price:
Cost of Goods Sold
Estimated FBA Fees (per unit) $
Notes
1000 Total units ordered from s
335
$ 19.99 The selling price on Amaz
$ 3.50 Cost of goods sold, this d
Cost per unit paid to Ama
5.85
https://sellercentral.amaz

Promotional Products Given A 20

Total Landed Cost per Product $ 5.89 Landed Cost includes CO

 Upfront Costs (per
Samples $ 300 Enter your overall costs fo
Graphic Design Work $ 50 Enter all graphic design w
Photography $ 250 Product photography cos
Additional Miscellanous Costs:
Cost #1 $ 10 Enter any costs incurred
Cost #2 $ 25
Total Upfront Costs $ 635

Fixed Cost
Cost of Goods Sold $ 3,500 Enter total costs paid to p
Shipping Costs
Importing from Overseas $ 1,400 Enter shiping costs assoc
Shipping to Amazon Warehous $ 900 Enter shipping costs to ge
Additional Costs Storage,
Cost #1 $ 30
Cost #2 $ 55
Total Fixed Costs $ 5,885

Variable Co
Advertising $ 1.60 Advertising cost per unit
Promotion $ 10.36 Includes product giveawa
FBA Fees (per unit) $ 5.85
 Net Margin at Different Var

Retail Price $ 19.99 $ 23.99

FBA Fees $ 4.25 $ 6.10

COGS $ 3,500 $ 3,500

Shipping (Includes overseas + $ 2,300 $ 2,300
Total Landed Cost $ 5,800 $ 5,800

Landed Cost, Per Unit $ 5.80 $ 5.80

PPC Cost $ 1.60 $ 1.60

FBA Fees $ 4.25 $ 6.10

Cost Per Unit $ 11.65 $ 13.50

Net Margin Per Unit $ 8.34 $ 10.49

Gross Margin Cal

REVENUE
Product Sold $ 12,307
Total Revenue $ 12,307

EXPENSES
Samples $ 300
Graphic Design $ 50
Product Photography $ 250
Mischellaneous $ 35
All Shipping Costs $ 2,300
COGS $ 1,173
Product Giveaway $ 207
PPC Cost $ 534
Amazon FBA Fees $ 1,960
Total Expenses $ 6,809

GROSS MARGIN $ 5,498

the expenses and profits associated with your Amazon FBA product.
eet works.

uct. If it does not apply to you, simply enter 0.

asic Information

s
nits ordered from supplier

lling price on Amazon.

f goods sold, this does not include shipping.
er unit paid to Amazon. Amazon FBA Fee Calculator:
sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

d Cost includes COGS + all shipping costs to get product to AMZ warehouse.
nt Costs (per product)
your overall costs for all samples combined.
all graphic design work (label creation, photo manipulation, etc)
ct photography costs.

any costs incurred getting product listing active.

Fixed Costs
otal costs paid to product manufacturer.

shiping costs associated with shipping from manufacturer to port in your country.
shipping costs to get product from port to AMZ warehouse.

Variable Costs
ising cost per unit
es product giveaways and coupons, per unit.
Different Various Price Points

$ 27.99
$ 7.25

$ 3,500
$ 2,300
$ 5,800

$ 5.80

$ 1.60
$ 7.25

$ 14.65

$ 13.34

s Margin Calculation

Enter sales per Amazon's Seller Central Dashboard.

Accounts only for the products sold thus far, not all COGS
purchased upfront.
 Advertising
Total Advertising Spend $ 335.00
Total Units Sold 210
Ad Spend Per Unit $ 1.60
 Promotion and Giveaways
Cost of Goods Sold (per unit) $ 3.50
Amazon FBA Fees (per unit) $ 5.85
Giveaway Fees (per unit) $ 4.00
Product Giveaway Price $ 2.99
Total Cost per Promotional Giveaway $ 10.36