ASSIGNMENT NO : 2

FUNDAMENTAL OF MARKETING

NAME: SYED HASEEB UL HASAN

STD ID: 15910

BCOM

QUESTION NO: 1
The four major characteristics of services are as follows:

INTANGIBILITY
This means services cannot be felt, seen, heard or tasted before making the purchase. This
requires faith for an individual to make the purchases. To undertake a surgery, a person requires
the faith as he/she can find the result only after surgery

VARIABILITY
The service quality is defined based on the service providers. If we call a customer service of one
organization, one customer might receive good quality of service due to the efficient employee
of that organization. The customer could receive an average or poor customer from the same
organization due to the inefficient employee. So, service variability depends on the different
service providers.

INSEPARABILITY
The services are inseparable irrespective of whether it is a machine or a person. The person who
provides need to incur that service oriented mindset. Because, the customers don’t just take
the services they also deliver it.

PERISHABILITY
Services are not for store. If we fail to take the service now, then that service cannot be stored for
longer time. Services are time valued.
Considering all these characteristics, bank services have the characteristics of variability and
inseparability, whereas doctor services have the characteristics of perishability and intangibility.
In detail, bank services deal with customer service, where different customer carries different
experience. If it is not satisfactory, this service can be changed. They are purely business
services. Doctor services are faith oriented, deals with the life matters and highly time valued
services. Doctors are also into business services but the major aim behind the service is to save.

QUESTION NO: 2

There is a bit of risk compared to the competition between Al Javed and Imtiaz because Al Javed
is a new beginning and it takes a long time to compete with Imtiaz stores as they have the largest
number of stores not only in Karachi but also in Lahore. There is a chain and they are going to
start their branch in Islamabad too while Al-Javed is a new beginning while there are only two
stores in Karachi which are smaller than Imtiaz stores.
Al-Javed cannot compete with Imtiaz stores in different goods

QUESTION NO: 3
PRODUCT DIFFERENTIATION
The product distinction is probably the most visible. This includes the actual physical and
perceived differences, which can be covered later through advertising. Product differentiation
can take the form of a number of features, performance, utility or the product's ability to do what
is supposed to do, meeting specifications, or other criteria. This is the general area where most
B2B marketers - and perhaps most consumer marketers - spend most of their time and dollars.

SERVICE DIFFERENTIATION
The difference in service includes not only delivery and customer service, but also all the other
supporting elements of the business such as ease of training, installation, and configuration. To
many, these look like simple business components. - Blocking and handling or basic elements
that do not require sophistication. But think of a business like McDonald's. Like their Big Mac or
not, they know how to differentiate service. With very few exceptions, you will find the same
products and services at McDonald's in Texas that you will find in Georgia, Connecticut or
California. And in each place, the fries will be cooked the same way, with the same amount of
salt, and served in the same fresh service from the fryer.

DISTRIBUTION
Distribution channels can also be an effective means of differentiation. Distribution can provide
coverage or availability, instant access to expertise, and greater ease of ordering, and a higher
level of customer or technical services.

DIFFERENCES IN RELATIONSHIPS
The most often overlooked source of income is company employees. Team members can provide
and demonstrate competence, courtesy, credibility, trustworthiness and accountability with
employees, colleagues, or the customer interface. Responsible for performing daily client-facing
communications, they are the link between the product and the user. If this relationship is
broken, the business is ruined.
 IMAGE / REPUTATION DIFFERENCE
Some businesses deviate from their image, either as part of another distinct avenue or as a
separate strategic route. Typically, the image is created by such high levels of service, high
product quality, or other types of performance differentiation.

PRICE DIFFERENCE
Face recognition is to compete successfully on price varies each user that requires the knowledge
they are willing to pay for your product. Each segment of a business segmentation and
differentiation allows a different value to the potential increase revenue by offering a variety of
products.

QUESTION NO: 4
Electronic purchasing, which is also called the E-procurement has completely changed the B-to-
B marketing process. The customers can get to know many new suppliers and their products
wide benefits that are offered. Marketers can connect to the customers on online and can provide
the exceptional customer service in order to maintain the customer relationship management.

ADVANTAGES

 Saves transaction costs.

 Efficient purchasing for both buyers and suppliers.
 Time gap between order and delivery is reduced.
 Time savings.
 Less issues with marketing strategies.
 Less concerns about the supply sources.

DISADVANTAGES

 Customer relationships management cannot be so effective

 Security concerns
 High investments for new technologies to protect from hackers
In the coming generations, electronic purchasing will be the growing trend.