eee ees ups Increas the percentage of business to-consumer pack ge delvenes rom 48 percent of domestic deliveries in 201 to 5t porcet of domestic deliveries In 20° increase invaregional exper shipments from 66 per ant of exported packages Ie 2014 10 70 percent of siported packages 20¥ ower US. domestic average ‘ost per package by 40 basis points between 2014 and 20} increase total fevenue fom $382 billon 2014 {$745.40 billion in 201 incronse total operating profit from $495 bilionn 2014 to $762-4912 bon by 207; increese capital sxpendiures from 4 percent of ev snues in 2014 to S percont of revenues in 20% ALCOA Increase revenues from higher margin aero/deonss and tansprtation aluminum product rom 31 percent tf revenues in 2014 toi percent of revenues in 20% increase automotive sheet shipments From $340 milion in 2014 to $108 billon in 20% increase alurine price indexlipat pricing from 88 percant of thied-party ship Imonte 2014084 percent of third party shprots in 2016 reduce product development to market cyl ine From 32 wooks to weak YUM! BRANDS (KFC, PIZZA HUT, TACO. BELL, WINGSTREET) [Adel 1000 new Taco Bll units in the United States by 2020; nerene Taco Bell revenues from $7 bilo n 2012 Examples of Company Objectives @ & q te 41 billion in 2022 achieve « nunbertwo ranking in (guikeervce chicken in western Europe, the United Kingdom, and. Australia, increase the percentage of franchised KFC units in Chine from 8 percent in 2015, 10 porcont in 2017; expand the numberof Pisa Het locations in China by 300 percent by 2020, ncreage the rnomber of Pizza Hut Davey stores inthe United States from 235 in 2044 to 500 in 20%6 expand the digital cofdering options in all quick service concepts increase the number af restowant locations in Inia Irom 705 in 3013 to 3600 by 2020; nereaa the operating mar ‘infor KFC, Pizza Ht, and Taco Ball from 24 percent In 2014 to 30 percent in 207 stain doubled EPS _gronth rom 2015 through 2020. Setting Objectives for Every Organizational Level Objective setting should not stop with top management's establishing company wide performance targets. Company objectives need to be broken down into performance largels for each of the organization's separate businesses, product lines, functional departments, and individual work units. Employees within various functional areas ‘and operating levels will be guided mich better by specific objectives relating directly to their departmental activities than broad organizatonal-level gous. Objective se ting is thus a top-down process that must extend tothe lowest organizational levels. ‘his means that each organizational unit must take care to set performance targets that support—rather than conflict with or negate—the achievement of company'vide strategic and financial objectives. "The ideal svation is team effort in which each organizational unit strives to pro- duce results that contribute to the achievement of the company’s performance targets