Patagonia, inc. re Cae} PATAGONIA'S MISSION STATEMENT. 1d the best produc, ause no unnecestary harm se business to insie and implrent solutions to the en ‘omental ens. PATAGONIA'S CORE VALUES Guat Pest of eorngrater gusty in everthing wed atest Relationships but on integrity and respect. Environmental Serve ar 2 ats for persnal nd carporao action Not Bound by Convention: Our sutces-and much of the func: developing innovative way to dating Patagonia nc an American eutdoorclething are ‘gee compony that clearly "wale the tl” th rerpect {its misuon ard values, While it mission I eatvely vague about the types of products Patagenis offers Coal states ths foundational "how" and why” of the company. The four cove values individually reinforce the mission in ditnct ways charting @ defined path for employees to follow At the same time, each value ‘relat onthe others fr maximum efact. The values Combined impact on intoreal operations and public per {aption has made Ptagoni a strong leader inthe out door gear world ‘While many companies expouse che pursuit of quality part of ther sategy, at Patagons Fy must come theaugh honorable practices or not at all Routinely, the company opts for more expensive ‘rater and labor to malntin intemal consistency ‘ith the mission Patagonia learned early om that {ould not make goad products in bad fects, <0 i lds te manufactorers accountable through a verety i audting partnerships and allances In this wy, the Company _meltains relationships bull” on Integrity nd rerpect. In addon to keeping faith wth thove Not Bovaped nt ts Zomba A Values-Driven Company patagonia who make is products, Patagonia relentectly pursues Integrity in sourcing production inputs, Ctrl foe environmental mission and core values i targets for ‘so sustainable and recylable materia, sthialy po tured. Demonstrating leadership In environment, Patogenia esebihed foundation t support ecologh ‘caleausos, even defying convention y giving percent of proits te conservation causes, These are but 3 for ‘tampes of the ways in which Patagonia cove values fortify eachother and support the mason For Patagonia, quality would not be possible with cout itegttyunfnching srvronmentaha and” the ‘companys unconventional approach Sines founding inter by rock climber Yvon Chouinard, Patagonia hes remained remarkably consistent to the spice these ‘als, Ths has endeared the company # lesions of loyal customer wile lacing other businester in pro- tecting the environment More than an apparel od gar company Patageni inspires everyone it touches 9 do that best fr the planet and each othe in line with ration and ore vehos ‘Sets Palio. ne. Coperae Sec esprit" Te Foti hones, 2007, "Beaning ssp Compan” ‘sSitpteuesnmfnimagonn preety ered Fe and to be more intentional and focused in its actions. Stretch objectives spur excep. tional performance and help build a fireval! gains contentment with modest gains in ‘organizational performance. ‘Manning Selvge & Lee (MSL) « US. pubic relations firm, had originally set goal ef rpling its reveres o $100 million in five yeas, but managed 10 hit is target