Republic of the Philippines

Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OF ZAMBALES
ZAMBALES NATIONAL HIGH SCHOOL
ZONE 6, IBA, ZAMBALES

PRINCIPLES OF MARKETING
Week 1
August 10- 14, 2020
Activities
A. Marketing Process
Directions: Write WMP if there is With Marketing Process and NMP if None Marketing Process and
EXPLAIN.
NmP 1. Dr. Yhang organized a farewell party last August 09, 2019 as she is going to be
migrated with his family to USA. 
                  Explanation: It is only a family occasion.
___wmp_____ 2. Dr. Anne used and prescribed narcotics for her patients recommended by a
medical representative. 
Explanation: she can influence others and earn their trust because she is a medical
professional.
___wmp____ 3. Ron donated an amount of One Million Pesos for the farmers as part of his
company’s livelihood program.
Explanation: Ron is doing it because he wants the public to be aware of his company. 
___wmp_____4. Aling Marites always talks about Surf powder as one of the best products she ever
use to her neighbor.
Explanation: aling arites is persuading her neighbor to buy surf powder by telling that it is
the bestselling product in her store.
____nmp_____5. Nadine asked Mayor Randy to rehabilitate the people of Hayco to safeties’ area
this time of the pandemic.
                  Explanation: nadine only wants the people to be safe
____wmp_____6. The Gavin’s Bagoong products are having an online raffle next week with the
major prize of trip to Jamungan Beach Resort and Park. 
                  Explanation: by having an online raffle, the customer will look into the product,
gavin is doing a marketing strategy.
_____nmp_____7. Aling Wheng is always emotional when she watch Probinsyano during
primetime, for Coco Martin is her idol.
                  Explanation: 
_____wmp____8. Felly is a fan girl of K-pop series, every time she go to a mall she always buy
Korean items not only for her but also for the family.
Explanation: because felly is a fan, she is willing to buy the items, product endorsed by
celebrities or artist has a big impact on the marketing of the product. 
_____wnp____9. Janice gave 20% discount for the first 100 customers who will buy her kikay
products.
Explanation: marketing strategy so that the customer will buy to her store  
_____wmp____10. The Solid Online Shop always used facebook and other online platforms to
discuss about their advocacy for the community through using their products. 

________________________________________________________________________________________________

Address: Zone 6, Iba, Zambales

Telephone No: (047) 602-1202
 Republic of the Philippines
Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OF ZAMBALES
ZAMBALES NATIONAL HIGH SCHOOL
ZONE 6, IBA, ZAMBALES

Explanation: using social media is apps or online platforms is one of the most effective ways of
promoting their products.
B. Tangible or Intangible
Directions: Write T if it is Tangible and IT if it is Intangible. The answer will write before the number.
1. Philippine Airlines good services - i
2. Jamby’s foot spa - i
3. Mae’s Special Patis and Bagoong - t
4. Jan Mic’s 24 hours Online Gaming - i
5. Ninya’s Palabok - t
6. Justin’s Barber Shop - i
7. Joshua’s Camp Ka-amutan - i
8. Vicro’s Special Sinaing na Pirit - t
9. Mariel’s Car Wash - i
10. Marites 24 hours Bed and Breakfast - i

Prepared By:
Jerwin E. Acilo
Subject Teacher
Note: Retrieval will be on or before August 15, 2020. Thank You!!! God Bless!!!

________________________________________________________________________________________________

Address: Zone 6, Iba, Zambales

Telephone No: (047) 602-1202