Informative Speech

Introduction:

(walk in head high with full confidence. Attempt to look at individual people when you are speaking and
addressing the audience.)

What does it take to write a persuasive speech? (10 second pause) How do you want to sell what you
are speaking to a wider audience? (another 10 second pause) Those are the things that I am going to
discuss with you today to prepare you in how to not only a successful speech writer but to deliver it in
an informative manner in which you will approach me afterwards to follow up because you are so
interested in what I am saying. The key aspects in achieving this is what I will discuss with you today,
which are establishing your credibility, building trust and knowing your audience as well as capturing
their attention.

Body:

(now that you have captured the audience’s attention you start to establish your credibility with
them such as the one listed below.)
I. I remember sitting in a large room filled with people, nervous because I did not know what to
expect from this meeting. However when the presenter came out, pitched a group of us on his
ideas all I remember is I was so enamored by his presentation, that when he asked who wanted
to sign up that I instantly and without hesitation raised my hand to be the first. Every time I
think about effective public speaking
(transition to delivering facts and what needs to be done with the use of visual aids and
supporting material)
II. How can you achieve that type of success speaking in front of others? (tone pitch change, more
professional and factual rather than personal)
III. Speech delivery contains many parts but none more important that your audience’s attention
and trust.
IV. Preparation for the speech…visual aids, reference material, expertise.
V. Establishing credibility with the audience.
VI. How to establish credibility
VII. Use of personal stories and experiences
VIII.What happens without credibility
IX. Working on your transition and queues during speech delivery
X. Use proper supporting material
XI. More information on visual aids and how to use them.
XII. Use of body language and dress (transition, draw attention to yourself by showing off your own
use of both)
XIII. Writing your formal and informal speech outlines and preparing your speech.
XIV.Conveying your message once you have established trust with your audience.
XV. Being Confident
Conclusion:

(tone can go back to lighter mood to wrap up)

In order to have an effective informative or persuasive speech, one must not only be fully prepared
along with visual aids and the way you are going to deliver it, but above all else you need to establish
your credibility and build trust with the audience this will give you more confidence and the ability to
confidently convey your message. You further need to know your audience and anticipate their
responses and or reactions with your presentation. Knowing your audience is the key to a successful
speech writing as well as delivery.