Conclusions

1. The Embassy mainly relies on the official website, they do not show much interest to
communicate via social media like Twitter, Facebook, etc. The Social media pages are not up to
date & robust enough to approach different sections of audiences

2. There are still concerns related to human right issues regarding the civil war in 2009, which has
affected business & political affairs of Sri Lanka with the EU and resulting in loss of benefits &
discounts in import & export policies

3. To meet embassy communication policy as well as main target audiences, the Embassy uses
various external communication tools. Externally, the embassy maintains close communication
with the Sri Lankan community in Sweden as well as the Sri Lankan government and foreign
ministry

4. Previously, GSP+ (Tax-free export opportunity for Sri Lankans to Europe) may be cited as the
embassy's most significant advantage. But now the government of SL is not receiving it any
more due to the case clashed by the Human Rights Commission in EU court

5. Almost every member of staff has the same understanding of embassy and diplomat objectives,
which contributes to the country's positive image. The Embassy employs a limited number of
people, which allows them to exercise more independence while also improving internal
coordination and achieving their goals

Recoomendations

1. The website has to be more developed with features and user friendly to all uses, a staff may
assigned to update the website with current information and updates it accordingly

• The author recommends embassy consider & give priority using social media as
a communication tool to reach target audiences as SL community living in Eu
and other EU communities.

• Embassy may consider at least maintain a strong Facebook profile and Twitter
account.

2. To prevent human rights concerns, the embassy must work to establish a positive picture of Sri
Lanka's post-war developments
3. The author suggests organizing more exhibitions, advertisements and PR campaigns to gain
more tourist attraction and raise the country image among Europeans which will bring a good
source of income to the country through tourism.

• The embassy needs to participate in corporate events and public relations

programs with European communities and focus as well, as try to arrange some
events to gain the attention of the people apart from the Stockholm region.

4. The embassy has to always work closely with all European Union institutes and bodies to
achieve accomplishment as GSP+. These opportunities help many local communities and
business sectors to grow and receive benefits, which will result in the country's economical
growth.

5. The author suggests using European languages as a means of contact, the Embassy can aim to
achieve more financial and social advantages by developing closer relationships with European
Union institutes.

• The Embassy need to provide Norwegian language training to its employees to

help them develop their skills.

• Besides, as an additional communication method, the Embassy can improve the

24-hour emergency hotline.