Professional Documents
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A tendency to fixate on initial information, from which one then fails to adjust adequately for
subsequent information.
Example: 1. A real estate agent shows you the most expensive houses first. All the other homes
seem fairly priced by comparison.
2. If you see a T-Shirt that costs Rs. 1200 then you see a second one that costs Rs. 100. You
are prone to see the second t-shirt as cheap
Confirmation bias:
The tendency to seek out reaffirms past choices and discount information contradicts past
judgements.
Example: 1. Business managers want to confirm they hired the right person so look for good things
they do.
Availability bias:
Randomness error: Tendency of individual to believe that they can predict the outcome of random
events