[TYPE THE COMPANY NAME]

Xiaomi - ecosystem for IOT

Case study analysis graphic organizer

Author: Jeremy D. Dann, Katherine Bennett, Andrew Ogden

DATE: 24 Dec 2020
Presented By

Case Study Analysis Graphic Organizer

Concerns Fundamental Management Issue you see Evidence from the case and class to Recommended Solution to
related to the topic support your diagnosis the issue
What are the 1) Sales declined in 2015. Company 1) From “A move to retail”
pertinent facts tarheted sales of 80-100 million. 2) From “A move to retail”
in the case? 2) Management decided to sale product 3) From “small screen, big
online where offline market covers 80% picture”
of share. Addition to this while they 4) From “A move to retail”
decided to go with online selling they
faced major challenge while negotiation
with vendor.
3) Main concern for of founders was how
unknown company attract customer
instead of manufacturing, even though
many of founder don’t have any
manufacturing background.
4) Xiomi showcased there gadgets in MI
club centres but customer need to buy
product online. By this method Mi
loosing potential impulse buyers.

What is/are
the primary 1) Xiomi have lack of resources still they 1) From “the ecosystem in
problem (s) wanted to go into the niche market. action”
and the cause Entering in to niche product will
(s)? probably end up using large capital and
or tough to generate revenue.

What are the 1. Management Should

alternatives focus on short term
for action? goals where android
is cheap rather than
developing MIUI. As
company grow then
invest in developing
MIUI and creating
ecosystem.
2. Xiomi can tie up with
Chinese suppliers
rather than jaapnese.
Which save logistic
cost.
What readings 1) https://www.livemint.com/
or other Opinion/5dXzN8XmwZJh2jT
research olv9E8H/The-six-systems-of-
helped you organizational-
come to effectiveness.html
conclusions on
the topics?