ARSI UNIVERSITY

COLLEGE OF BUSINESS AND ECONOMICS

DEPARTMENT OF MANAGEMENT
MBA PROGRAM
COURSE TITLE: STRATEGIC MANAGEMENT
CASE ANALYSIS-INDIVIDUAL ASSIGNMENT (15%)

General Instruction:
Read thoroughly the case given to you from the PDF file
‘CaseStudy Book_online’ and then answer the following
questions based on the case.

Submission Date: May 22/2021.

Submission Mode: Hard copy in computer typed

CASE-3: CHALLENGES IN MANAGING A DAIRY COMPANY IN

ETHIOPIA THE CASE OF ALFA FODDER AND DAIRY FARM PLC

Questions
1) Should Heleen Stam continue with the business in Ethiopia or should she
return to the Netherlands?
2) What business strategies should the farm adopt?
3) What type of an entrepreneur is Mr. Bert Flier? Please explain.
4) What inspired you from the case study to become an entrepreneur?
5) Are Alfa Farm’s four enterprises competitive, supplementary, or
complementary?
6) Do you think that the farm is profitable? Justify your answer.
7) If you were in Heleen Stam’s position, what alternative mechanisms would
you have used to overcome the challenges faced during the establishment of
the farm?
8) How would you evaluate the dairy sector in this case study? (SWOT
analysis)
9) How would you evaluate the farm? (SWOT analysis)
10) Is the output market for milk sustainable? Explain.
11) Is it feasible to integrate the farm with milk processing? Explain.
12) Will the price of milk remain high in future? Explain.
13) What strategies will the farm need to make the business sustainable?