UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

SUBJECT: INNOVATION MANAGEMENT

CODE SUBJECT: MPU3242

INDIVIDUAL ASSIGNMENT JAN 2021

NAME: AMAL BINTI AZHAM

CLASS: BTD10

LECTURER’S NAME: MAHFUZ ABD MALEK

SUBMISSION DATE: 5TH APRIL 2021

Table of Contents
1. Abstract…………………………………………………………………………...2

2. Description of the products……………………………………………………….3-5

3. Strength and weaknesses………………………………………………………….6

4. Potential of the products………………………………………………………….7-8

5. Recommendation………………………………………………………………….9

6. References………………………………………………………………………...10
1. Abstract
Sexual harassment means inappropriate or unwelcome sexual behavior that can be
carried out physically, verbally, non-verbally, mentally and/or emotionally, leading to
humiliation, offense or threats to persons being harassed. Everywhere and for everyone
sexual assault may occur. Pocket Angel is designed for safeguarding women from danger and
supplying them with an additional sense of protection in public at any time. A number of
cases of hurt and abuse against women started in the year 2020 with Pocket Angel. At Pocket
Angel it's ultimate mission to have top-of-the-line personal safety and ultimate defense. Risk
prevalence never ends, indeed, it has evolved horribly over the years. The global pandemic of
violence against women and girls (VAWG) impacts 1 out of every 3 women in their lives.
2. Description of the products

Pocket Angel started with increased cases of women's hurt and abuse in 2020. Our
ultimate mission at Pocket Angel is to ensure the highest level of personal safety and ultimate
defense. The main objective is to instruct and inspire women with courage to assist them with
expertise and the right resources in the face of danger. Statistics suggest that 1 in 5 women in
their lives were raped. During their lives 19.3 million women in the US were stalked. Risk
prevalence never stops; it has indeed risen horribly over the years. The pandemic of violence
against women and girls (VAWG) affects 1 out of 3 women every day in their life. In light of
this growing number, it is important to be armed with some kind of safety to defend ourselves
against risk. The main reason for these Pocket Angels is not to feel powerless especially
women and girls. Pocket Angel's mission is to ensure women's security anywhere.

The pocket angel was designed to shield women from danger and provide them at any
time in public with an extra sense of safety. The Star has stated many women who experience
sexual abuse never talk about it, whether they fear impacts, believe it is "natural," or worse,
feel like they have "merited" it. With that in mind, in accordance with International Women's
Day, the #TheChooseToSpeakUp initiative was launched. In partnership with the Women's
Aid Organization (WAO), the movement organized by Pocket Angel, a woman's personal
security alarm, helps women who have suffered sexual assault or violence to intensify their
experiences by means of a secure exchange room in which women can learn encouragement
and affirmation through themselves.

Serene Ho, the founder of Pocket Angel invented this product to protect all women
and girls from being an object of sexual jokes and sexual harassment and There is a special
section on the website of Pocket Angel to make users aware of the topic of sexual
harassment, anonymously if they like, during the whole campaign time.
 Personal Pocket Angel Reminder to be as easily available and helpful in emergencies.
It's extremely quick to operate, just take it out and the noisy 130dB warning sounding loud
like a 600ft emergency siren. This little warning device is a means to get notice from all
passers-by and not only as a deterrent.
 Pocket Angel is committed to developing a society that gives women protection. We
agree that everyone has the right to feel healthy, and we concentrate on women as a starting
point. Our passionate culture engages in, educates and gives discussions between men and
women.
3. Analysis strength and weaknesses
a) Strength

Types of Strength Details

a) 130db siren It has a shiny strobe and a warning up to

130dB, as loud as three Myvis honking

b) Replaceable and reusable The battery can be replaced and used

battery anywhere and everywhere. It is
rechargeable and it is convenient to use.

c) Compact size It is lightweight and easy to go and can use

as a keychain for handbags to easily use.

d) Easy to rang Quick use if in an emergency situation, just

pull out the pin to activate.

b) Weaknesses

Types of weaknesses Description

a) Small size It is too small and it is hard to find in case I

put it in the handbags. When it comes to an
emergency, it is so difficult to find and pull
out the pin.

b) Non-waterproof Not waterproof and not durable and easily

damaged if exposed to water.

c) Not introduce Most of the women do not know so much

about the life of Pocket Angelthat they are
coerced into sexual abuse.
4. Potential of the products

For a woman's safety, Pocket Angel is a personal protective gadget that provides
noisy noises as a woman moves them to alert people in situations of danger. In Malaysia, the
number of cases of abuse and thieving affecting women in the last decade has doubled. Based
upon police reports, between 2013 and 2017 there were 1,218 confirmed cases of sexual
assault but it should be remembered that over one third (36 per cent) of Malaysian women
have suffered sexual assault, as a result of study by the YouGov omnibus discovered in 2019.
However, half of sexual harassment is unreported. Regarding Ho, her products countless
reports of how your little gadget offers you a feeling of extra comfort when you are alone to
live your ordinary life have been received on our website.they have sold more than 10,000
units in the span of five months since launching in October 2020 but the women at Pocket
Angel want to do more. Ho, Neoh and Voon are committed to changing mindsets when it
comes to gender-based crimes, including dismantling dangerous attitudes such as victim-
blaming.

Pocket Angel launched the #ChooseToSpeakUp initiative along with the International
Women's Day to emphasize the importance of personal protection and to empower women to
talk about their sexual abuse and harassment experiences. During the campaign, visitors will
be able to post anonymous reports on the website if they like, to increase awareness of sexual
abuse on our website is one way that women are empowered to learn about sexual abuse and
violence. The founder is motivated however to make a difference by working with local
women's organizations and organizing certain efforts to raise awareness if the chance arises.
Thus, As part of the initiative #ChooseToSpeakUp, Pocket Angel has decided to collaborate
with the Women's aid organization (WAO) to increase awareness of the work and programs
of the Non-governmental Organisation.

Pocket Angel is the perfect product for women, and it can also be used to deter
violence, sexual abuse and stealing on everyone, including men. Nowadays, our country has a
lot of sexual harassment, especially among women because it can be said that every day they
experience sexual harassment from men. especially, in Kuala Lumpur sexual harassment by
foreigners, catch drivers and pedestrians. Furthermore, social media sexual harassment is
excessive of accessibility to the internet.
 There are too many perception has said sexual harassment is triggered by the sexual
assault of women who act immodestly and dress like this. As a woman, we wear something to
make you go everywhere happy and simple. Sexual harassment includes an inappropriate or
unnecessary, physical, verbal, non-verbal, psychological or visual activity that can make the
person being abused feel embarrassed, insulted or intimidated, and in this situation, the
woman does not really want to be humiliated in just the way we dress. For example,
instagram is a media which we can post the pictures as memories, but some of them also take
the matter as a frivolous thing by doing sexual jokes even in the use of decent clothes.
5. Recommendation

Pocket Angel is necessary everywhere you go, because you're never supposed to take
personal protection for granted and everyone is able to feel safe everywhere you go. It is
important that the pocket angels offer women in this uncertain world a sense of comfort, at
any moment. Particularly when a woman thinks her life is compromised, it can come in
handy. As a precautionary measure, Pocket Angel is clearly also the victims of attack
situations. Pocket Angel assists in guarding against unfavorable circumstances for our
cherished mother, baby, sister or mate.

It is a lightweight, hassle-free, easy-to-use personal security alarm. It is small but may

be better represented by an awe-inspiring 130db siren with an eye-catching strobe-light to
best accomplish its mission. Thus, Pocket Angel offers protection everywhere for the weak
and our families. It encourages women to fly with greater confidence and less anxiety. All in
all, in these unprecedented times it makes us create a safer world.
6. References

Malaysian women develop POCKET Angel personal alarm device to break silence on sexual
harassment, assault. (n.d.). Retrieved April 02, 2021, from https://www.msn.com/en-
my/lifestyle/lifestyle/malaysian-women-develop-pocket-angel-personal-alarm-device-to-
break-silence-on-sexual-harassment-assault/ar-BB1elyfs

NCADV: National coalition against domestic violence. (n.d.). Retrieved April 01, 2021, from
https://ncadv.org/STATISTICS

Pocket Angel MY. (n.d.). Welcome to the POCKET ANGEL. Retrieved April 01, 2021,from
https://shoppocketangel.com/

Sexual harassment - awam - all women's action society. (n.d.). Retrieved April 02, 2021,
from https://www.awam.org.my/sexual-harassment/

Teoh, M. (2021, March 12). Encouraging survivors to speak up. Retrieved April 02, 2021,
from https://www.thestar.com.my/lifestyle/family/2021/03/11/encouraging-survivors-to-
speak-up