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  • IoC D3 Create A Social Media Marketing Campaign

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    Awab Ahmed
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    This document provides an overview of a two-week course on creating a social media marketing campaign. Week 1 focuses on understanding social media strategy, targeting audiences, and engaging with audiences. It also discusses measuring audience reach through organic and paid activities. Week 2 covers best practices for social media campaign planning, metrics, content creation, and reflection. The goal is to help students understand social media strategy, create a campaign, and evaluate its success.

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    IoC_D3_Create_a_Social_Media_Marketing_Campaign

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    This document provides an overview of a two-week course on creating a social media marketing campaign. Week 1 focuses on understanding social media strategy, targeting audiences, and engaging with audiences. It also discusses measuring audience reach through organic and paid activities. Week 2 covers best practices for social media campaign planning, metrics, content creation, and reflection. The goal is to help students understand social media strategy, create a campaign, and evaluate its success.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views2 pages

    IoC D3 Create A Social Media Marketing Campaign

    Uploaded by

    Awab Ahmed
    This document provides an overview of a two-week course on creating a social media marketing campaign. Week 1 focuses on understanding social media strategy, targeting audiences, and engaging with audiences. It also discusses measuring audience reach through organic and paid activities. Week 2 covers best practices for social media campaign planning, metrics, content creation, and reflection. The goal is to help students understand social media strategy, create a campaign, and evaluate its success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Create a Social Media Digital skills

    Marketing Campaign
    Week 1: Understanding social media strategy

    Targeting and
    Welcome Social media strategy engaging with Reaching your audience Summary
    audiences

    • Welcome to the course • What is a strategy? • What is the target • Making your campaign • Preparing for next week
    audience? visible: organic reach
    • Introduce yourself • How does a social media • Glossary
    campaign work? • Knowing your audience • Reaching your audience:
    • The developing role of
    paid activity
    social media • How businesses create • Engaging your audience
    social media marketing • How are other social
    • Meet learners like you
    campaigns media campaigns
    reaching their audience?
    • Your experiences of
    social media marketing
    campaigns
    Create a Social Media Digital skills

    Marketing Campaign
    Week 2: Best practice in social media marketing

    Social media Social media Content for a social


    Welcome to Week 2 Summary
    campaign metrics campaign planning media campaign

    • Welcome to Week 2 • How do you measure the • Thinking about timing and • Planning your content • Sharing your success
    success of your campaign? calendars • Social media search • Test your understanding
    • How are metrics used? • Ask the expert: what engine optimisation • Next steps
    messages inform your
    • What’s a good metric? • Create your own social
    content? media marketing
    • How would you measure
    campaign
    success?
    • Review your campaign
    • Reflection on your
    campaign

    • Your thoughts on your


    campaign

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