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ISSN 0077-8923
A N N A L S O F T H E N E W Y O R K A C A D E M Y O F SC I E N C E S
Issue: Antimicrobial Therapeutics Reviews
Address for correspondence: David McAdams, Fuqua School of Business and Economics Department, Duke University,
100 Fuqua Drive, Durham, NC 27707. david.mcadams@duke.edu
Point-of-care diagnostics that can determine an infection’s antibiotic sensitivity increase the profitability of new
antibiotics that enjoy patent protection, even when such diagnostics reduce the quantity of antibiotics sold. Advances
in the science and technology underpinning rapid resistance diagnostics can therefore be expected to spur efforts to
discover and develop new antibiotics, especially those with a narrow spectrum of activity that would otherwise fail
to find a market.
binds to a particular peptide structure (d-Ala–d- vian taxes”) of natural resources.10 This literature is
Ala) that appears on the cell wall exterior and highly relevant to antibiotic pricing when POCRD
that plays a key role in cell wall production. is not available, but, as discussed in the compan-
Vancomycin resistance arises when bacteria use dif- ion paper,1 the conventional view that antibiotics
ferent methods of cell wall production, presenting behave like exhaustible resources hinges on the
different peptide structures (e.g., d-Ala–d-Lac in assumption that doctors have no way of identifying
the case of vanA-type resistance or d-Ala–d-Ser which patients have antibiotic-resistant infections
in the case of vanC-type resistance) to which van- before prescribing treatment, precisely the assump-
comycin does not bind.8 Seven distinct vancomycin- tion that my work here seeks to relax.
resistance phenotypes (vanA through vanG) have
been identified so far, each with its own genetic basis Economic model of antibiotic demand
and pathway by which the d-Ala–d-Ala structure is This section builds on the economic model of
not displayed. antibiotic use in the companion paper1 to charac-
A compound that disrupts one of these terize antibiotic demand. In particular, how does the
pathways could serve as an effective adjuvant amount of antibiotic use change depending on the
to restore vancomycin effectiveness, but only price of treatment?
when used against vancomycin-resistant bacte-
ria that utilize that particular pathway. Fortu- Economic-epidemiological model
nately, rapid genetic diagnostics (e.g., the Xpert One antibiotic (drug 1) is available to treat a
vanA/vanB test) that can detect the genetic determi- bacterial disease that circulates among a unit-mass
nants of the most common vancomycin-resistance population of hosts. Transmission and recovery
phenotypes are already available. Should an antibi- follow a standard susceptible-infected epidemio-
otic adjuvant be developed that disables vanA-type logical model, with transmission rate β, recov-
resistance or vanB-type resistance, the resulting ery rate γ 1 for those who have sensitive infection
combination therapy (vancomycin plus the adju- and receive drug 1 treatment, and recovery rate
vant) would have a ready market waiting. γ 0 < γ 1 for all others. To simplify equations, let
L 1 = γ11 and L 0 = γ10 be the expected length of infec-
Related literature tion with and without effective antibiotic treatment,
In the large drug-pricing literature, the most closely respectively.
related paper is by Herrmann,9 who characterizes Flow of new patients. For analytical simplicity,
how a monopolist will optimally vary an antibi- the analysis abstracts from epidemiological dynam-
otic’s price during a limited patent window. Her- ics and focuses on antibiotic demand at time t = 0
rmann’s main finding is that the monopolist will only. Let S, I0 , and I1 denote the mass of hosts who
lower the price over time until the end of the are susceptible to infection (S), infected by drug
patent window, when price drops discontinuously 1–sensitive bacteria (I0 ), and infected by drug 1–
as generic competitors enter the market. Such pric- resistant bacteria (I1 ), respectively, at time t = 0.
ing dynamics arise, in part, because the monopolist As discussed in Ref. 1, the flow of newly infected
has more incentive to slow the spread of antibiotic- patients is βS(I0 + I1 ), fraction ρ = I0 +I
I1
of which
resistant bacteria earlier during the patent window. 1
have antibiotic-resistant infection. ρ is referred to as
Intuitively, selling more of the antibiotic creates an the “prevalence of resistance.”
opportunity cost for the monopolist by hastening
the rise of resistance, and hence induces the monop- Willingness to pay for treatment. Patients suf-
olist to limit sales through higher prices earlier in the fer while they remain infected, incurring sickness
patent window. The analysis here can be extended cost c S until their infection clears, where sick-
to a dynamic context (see the online Appendix), ness cost varies across patients and can be viewed
but, to focus on how disease-diagnostic technology as a random variable. In addition, drug 1 treat-
affects antibiotic prices and profitability, I focus on ment has harmful effects that impose side effect
a simpler model that abstracts from dynamic issues. cost c 1 until the treatment ends when the infec-
Less closely related is the literature that character- tion clears. Now, suppose for a moment that drug
izes socially optimal pricing (also known as “Pigou- 1 treatment was available for free. The patients who
would choose to be treated are those for whom the WTP and demand when POCRD is available
benefit of faster recovery (B) exceeds the harm due Once POCRD is available, each patient no longer
to side effects (H). In fact, any such patient would be faces uncertainty about drug 1’s effectiveness against
willing to pay up to B − H for treatment; this max- their own infection. Patients’ WTP will therefore
imal amount that patients would pay for treatment depend both on their sickness cost and whether their
is referred to as their willingness to pay (WTP). infection is resistant (R) or sensitive (NR for not
resistant):
Point-of-care resistance diagnosis. Following
Ref. 1, I focus on two extreme diagnostic scenar- WTPYES (c S ; NR) = c S (L 0 − L 1 ) − c 1 L 1 (3)
ios in which (i) doctors have access to an error-free
point-of-care test that perfectly reveals the WTPYES (c S ; R) = −c 1 L 0 . (4)
antibiotic-sensitivity of a patient’s infection
(“POCRD is available”) or (ii) there is no way for At price P ≥ 0, the patients who will choose
doctors to learn anything about an infection’s antibi- to be treated are those with (i) sensitive infec-
otic sensitivity, other than what can be inferred tion and (ii) sufficiently high sickness cost that
from the population-wide prevalence of resistance WTPYES (c S ; NR) > P . The fraction D YES (P ) of
(“POCRD is not available”). patients who will receive treatment at any given price
P ≥ 0 is therefore
WTP and demand when POCRD is
not available P
D YES (P ) = (1 − ρ) Pr c S > c ∗YES + , (5)
Given the prevalence of resistance ρ, each patient’s
S
L0 − L1
expected length of infection is L 0 if untreated
where c ∗YES = Lc01−L
L1
is the sickness-cost level given
or ρL 0 + (1 − ρ)L 1 if treated. Consequently, a S 1
which patients with sensitive infection have zero
patient’s WTP for treatment given sickness cost c S
WTP for treatment.
is
Overall, the effect of POCRD on the number of
WTPNO (c S ) = c S (1 − ρ)(L 0 − L 1 ) patients who will be treated at any fixed price is
ambiguous (e.g., see example 1 in Ref. 1, in which the
− c 1 (ρL 0 + (1 − ρ)L 1 ) (1)
price is fixed at zero). Consequently, if the monop-
when POCRD is not available, where (1 − ρ)(L 0 − olist selling a patent-protected antibiotic were con-
L 1 ) is the average amount of time by which treat- strained to charge a fixed price (or less than some
ment reduces the length of infections. (As in Ref. 1, regulated maximum price), widespread adoption of
superscripts “YES” and “NO” are used to indicate POCRD could in some cases reduce antibiotic prof-
whether POCRD is available) itability. As I show in the next section, however,
Given price P for a full course, the patients a monopolist free to charge the profit-maximizing
who benefit from treatment are those with price will always enjoy greater profits when POCRD
WTP NO (c S ) > P . The fraction D NO (P ) of patients becomes available.
who will receive treatment (antibiotic demand) at
Worked-out example
any given price P ≥ 0 is therefore
Suppose that untreated infections recover at rate
D NO (P ) = Pr c S > c ∗NO +
P
, (2) λ0 = 1 and that effective drug 1 treatment speeds
S
(1 − ρ)(L 0 − L 1 ) recovery to rate λ1 = 2, so that the expected length
where c ∗NO (ρL 0 +(1−ρ)L 1 )
= c 1(1−ρ)(L is the threshold of infection falls from L 0 = λ10 = 1 to L 1 = λ11 = 12 ;
S 0 −L 1 )
the prevalence of resistance ρ = 50%; the side-effect
sickness-cost level given which patients have zero
cost of treatment c 1 = 1; and patients’ sickness cost
WTP.a
is uniformly distributed over the interval [3, 11],
denoted by shorthand c S ∼ U [3, 11].
a
To verify (2), note that WTP NO (c ∗NO S ) = 0 (by defini- When POCRD is not available, patients’ expected
tion of c ∗NO
S ) and that dWTP NO
(c S )/dc S = (1 − ρ)(L 0 − length of infection when treated is ρL 0 + (1 −
L 1 ). Thus, WTP NO (c ∗NO
S + (1−ρ)(LP 0 −L 1 ) ) = P , and any- ρ)L 1 = 34 . A patient with sickness cost c S will
one with sickness cost c S > c ∗NO
S + (1−ρ)(LP 0 −L 1 ) is willing therefore be willing to pay WTPNO (c S ) = c4S − 34 ∼
to pay more than P to be treated. U [0, 2] for treatment (given that c S is uniformly
distributed over the interval [3, 11], Eq. (1) implies (those with sensitive infection) are willing to pay
that patients’ WTP is distributed uniformly over the more than twice as much as they otherwise would
interval [0, 2].) At any price 0 ≤ P ≤ 2, then, frac- absent POCRD. For instance, patients with sickness
tion 2−P
2
of patients benefit from treatment at that cost c S = 7 are willing to pay WTP NO (7) = 1 when
price: POCRD is not available but WTP YES (7; NR) = 3
when POCRD is available.
D NO (P ) = Pr WTP NO (c S ) > P
2− P Monopoly pricing and profitability
= for 0 ≤ P ≤ 2 (6)
2 This section considers how POCRD affects the pric-
= 0 for P ≥ 2. ing and profitability of a patent-protected antibi-
otic. Pricing can be enormously complex, especially
in dynamic systems. For clarity here in the main
When POCRD is available, patients found to have analysis, I will therefore impose some simplifying
resistant infection are unwilling to pay anything for assumptions, namely, that (i) the monopolist sets
treatment, regardless of their sickness cost, while the price of treatment myopically to maximize cur-
those found to have sensitive infection are will- rent profitability (at time t = 0) rather than over
ing to pay WTP YES (c S ; NR) = c2S − 12 ∼ U [1, 5] by the antibiotic’s entire useful life and (ii) the antibi-
Eq. (3). In particular, at any price 1 ≤ P ≤ 5, frac- otic can be produced at zero cost. (Neither of these
tion 5−P4
of patients with sensitive infection benefit assumptions is essential to the results; see the dis-
from treatment at that price. Since half of all patients cussion in the online Appendix.)
have sensitive infection, antibiotic demand in this
case is Profit-maximizing pricing
1 Above, I characterized antibiotic demand D(P ),
D YES (P ) = for 0 ≤ P ≤ 1 the fraction of all patients who will seek out treat-
2
ment at any given price P ≥ 0. (Superscripts “YES”
1 and “NO” denoting whether POCRD is available
= Pr WTP YES (c S ; NR) > P
2 are suppressed for the moment but will be reintro-
5− P duced when these cases are considered separately
= for 1 ≤ P ≤ 5 (7) later). Given the overall flow of βS(I0 + I1 ) newly
8
= 0 for P ≥ 5. infected patients seeking medical care at time t = 0,
the flow of patients who are treated at price P is
See Figure 1, which illustrates patients’ WTP for D(P )βS(I0 + I1 ), generating a flow of monopoly
treatment with and without POCRD. Note that, profit (P ) = P D(P )βS(I0 + I1 ).
although half of all patients (those with resistant Let P ∗ be the price that maximizes monopoly
infection) are no longer willing to pay anything for profit. P ∗ must satisfy first-order condition
treatment once POCRD is available, the other half d(P ∗ )/dP = (D(P ∗ ) + P ∗ D (P ∗ ))βS(I0 + I1 )
= 0, since otherwise profit could be increased by P ∗NO
+ c1 L 1 + ρ
L
slightly changing the price. In particular, P ∗ must 1−ρ 1−ρ 0 P̂ + c 1 L 1
= . (9)
satisfyb L0 − L1 L0 − L1
∗NO
−D(P ∗ ) In particular, note that P̂ > P1−ρ . Consequently,
P∗ = , (8)
dD (P ∗ )/dP even though only fraction (1 − ρ) as many patients
are willing to pay P̂ when POCRD is available as
where dD (P ∗ )/dP < 0 since demand declines as are willing to pay P ∗NO when POCRD is not avail-
the price increases. Let P ∗YES and P ∗NO be the profit- able (because only fraction (1 − ρ) of patients have
maximizing prices when POCRD is or is not avail- sensitive infection), these patients are willing to
able, respectively. pay more than 1−ρ 1
times as much when POCRD
Key finding: patent-owner profit is higher when becomes available. Overall, then, monopoly profit is
POCRD is available, that is, YES (P∗YES ) > strictly higher at price P̂ when POCRD is available
NO (P∗NO ) than at the profit-maximizing price when POCRD
Intuition. A proof is provided below, but, to gain is not available, (i.e., YES ( P̂ ) > NO (P ∗NO )).
intuition, consider a simple setting in which all Next, since YES (P ∗YES ) is by definition the max-
patients have the same severity of illness (sickness imal profit possible at any price when POCRD
cost c S ) and the prevalence of resistance ρ = 50%. is available, YES (P ∗YES ) ≥ YES ( P̂ ) and hence
Absent POCRD, all patients are willing to pay YES (P ∗YES ) > NO (P ∗NO ). This completes the
WTP NO = c S L 0 −L 2
1
− c 1 L 0 +L
2
1
, where L 0 −L
2
1
is the proof.
average amount that treatment speeds recovery and
L 0 +L 1 Extension: insurance and copayments
2
is the average length of treated infection,
given that the treatment is only effective half of the This section extends the analysis to a context in
time. Once POCRD is introduced, those with sen- which antibiotic treatment may be covered by medi-
sitive infection are now willing to pay WTP YES = cal insurance, broadly in the spirit of Lakdawalla and
c S (L 0 − L 1 ) − c 1 L 1 , more than double what they Sood.12 There are many sorts of insurance-market
were willing to pay when there was no way to deter- arrangements, each demanding a different sort of
mine their antibiotic sensitivity. Thus, even though modeling approach, but for the sake of clarity I will
sales to half of the market (those with resistant infec- focus here on an especially simple setting in which
tion) are lost, profit goes up since the half of the (i) all patients are covered by a single insurance pol-
market that remains (those with sensitive infection) icy, (ii) the costs of insurance coverage are paid for
can be charged more than twice as much. through taxation, and (iii) the insurer has all of the
∗YES bargaining power in negotiations with the antibi-
S (P ) = c S + L 0 −L
P
Proof. Let c YES and c NO S (P )
1 otic producer. In particular, the strategic interac-
∗NO
= c S + (1−ρ)(L 0 −L 1 ) denote the sickness-cost lev-
P
tion between the insurer and producer proceeds as
els at which patients are willing to pay P ≥ 0 follows.
for treatment when POCRD is or is not avail-
able, respectively, as in Eqs. (2) and (5). Define r The insurer makes a take-it-or-leave-it offer to
∗NO
P̂ so that c NO
S (P ) = c YES
S ( P̂ ). After substitut- the producer, specifying the full price Pfull that
∗YES ∗NO (ρL 0 +(1−ρ)L 1 )
ing c S = L 0 −L 1 and c S = c 1(1−ρ)(L
c L
1 1
0 −L 1 )
and the producer will receive and the copayment
rearranging terms, this condition defining P̂ can be Pcopay that patients will pay for a full course of
rewritten as treatment.
r If the producer accepts the insurer’s offer,
patients will choose to receive treatment when-
ever their WTP exceeds Pcopay .
b
Equation (8) is known in economics as the “markup
r If the producer refuses the offer, the producer
formula.” For more on monopoly pricing, see chapter 17 will set an “uninsured price” equal to P ∗ to
of Ref. 11. Equation (8) here is equivalent to Eq. (4), with maximize profit, and patients will choose to
“marginal cost” MC assumed to be zero and “elasticity of receive treatment whenever their WTP exceeds
(P )
demand” E d = DD(P )
. P ∗.
expected to revisit the libraries of antibiotic com- Continuing advances in the science and tech-
pounds discovered in the 20th century but left nology of rapid genetic diagnostics therefore offer
unpursued—whether because of their toxicity or reason to hope that the age of antibiotic discov-
narrow spectrum of activity—and develop some of ery is not entirely behind us. Moreover, as shown
these second-class compounds into new antibiotic in the companion paper,1 any antibiotics or antibi-
treatments. For instance, consider the case of dap- otic/adjuvant combination therapies that are devel-
tomycin (Cubicin R
, Merck). Eli Lilly and Company oped can be used in conjunction with POCRD and
abandoned the drug in the 1980s owing to toxicity, other antibiotic therapies to slow the rise of resis-
but Cubist Pharmaceuticals overcame those con- tance to these new drugs, extending their useful life-
cerns in the late 1990s and received U.S. Food and time and hence making them even more profitable
Drug Administration approval in 2003. Daptomycin to develop.
sales now exceed $1 billion per year, with the drug
Acknowledgments
being used to treat a number of serious infections
caused by Gram-positive bacteria that have become I especially thank Arjun Srinivasan, Gerry Wright,
widely resistant to mainstay treatments, such as Leslie Marx, Sam Brown, Marc Lipsitch, Doug
vancomycin. Braaten, and the staff of the AMR Review for encour-
Better still, rapid resistance diagnostics could aging this research. All errors are my own.
enable new antibiotic–adjuvant combination
Supporting Information
therapies that restore the effectiveness of existing
antibiotics. The past several years have seen an Additional supporting information may be found
upsurge of exciting work on antibiotic adjuvants in the online version of this article.
(e.g., see Refs. 17–19). In a large systematic study,
Appendix: Dynamic Profit-Maximization
Ejim et al.20 identified 69 nonantibiotic compounds
that synergize with the antibiotic minocycline Conflicts of interest
against Staphylococcus aureus, Escherichia coli,
The author declares no conflicts of interest.
and/or Pseudomonas aeruginosa. Taylor et al.21
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