SUBMITTED TO:

SIR FAWAD

SUBMITTED BY:
TAYYAB SHAFIQ

ROLL NO: BS-IAS-79-R-F18

INSTITUTION OF ADMINISTRATIVE SCIENCES, PUNJAB UNIVERSITY

LAHORE.
 GOOGLE

Google LLC’s (formerly Google, Inc.) mission statement and vision statement reflect the
powerful position of the company in the global market. Founded in 1998, the company follows
its corporate mission and corporate vision, leading to its current position as one of the most
valuable brands in the world. Even after its reorganization leading to the company’s being a
subsidiary of Alphabet, Inc., such brand value remains a major strength. The company’s mission
statement defines the strategies of the business, such as the development of new products. In a
similar way, the company’s vision statement pushes the organization to achieve new heights,
such as through rapid innovation. The success of Google is directly connected to business efforts
to fulfill its corporate mission and corporate vision. Such fulfillment supports the company’s
growth in the computer technology (software and hardware), cloud computing, consumer
electronics, and digital content distribution industries.

Google’s Corporate Mission Statement:

Google’s corporate mission is “to organize the world’s information and make it universally
accessible and useful.” Ever since its beginnings, the company has focused on developing its
proprietary algorithms to maximize effectiveness in organizing online information. Google
continues to focus on ensuring people’s access to the information they need. The company’s
mission statement adheres to a utilitarian benefit that the business provides to its users. In this
regard, the following are the primary elements of Google’s corporate mission:

1. World’s information
2. Organization
3. Universal accessibility
4. Usefulness

Google’s corporate mission statement is parallel to the company’s vision statement. The mission
statement has four variables, namely, world’s information, organization, universal accessibility,
and usefulness. The company fulfills the “world’s information” component by crawling
websites. The company organizes the information through its proprietary computer algorithms.
Google also fulfills the “universal accessibility” component of its corporate mission by offering
its products worldwide. For example, the company’s online search service, blogging platform
(Blogger.com), and video-sharing platform (subsidiary YouTube) are globally accessible. Such
organizing of information makes results useful to the individual user. Through personalization
and analysis of extensive databases, Google effectively follows its mission statement. This
condition makes the company effective in delivering value to online users, who are a major
stakeholder group identified in Google’s corporate social responsibility strategy and stakeholder
management.

Google’s Corporate Vision Statement:

Google’s corporate vision is “to provide access to the world’s information in one click.” The
company’s nature of business is a direct manifestation of this vision statement. For example,
Google’s most popular product is its search engine service. This product enables people to easily
access information from around the world. The company applies its vision together with the
mission statement to maintain dominance as an Internet technology, software, and hardware
business. The following are the primary elements of the company’s corporate vision:

1. World’s information
2. Access
3. One click

Google’s Corporate Vision and Corporate Mission:

Google effectively follows its corporate mission and vision statements. The company is known
for effective products, like Search, that satisfy the specifics of the vision and mission of the
business. Leadership in the industry supports the “universal accessibility” component of the
mission statement by making the company’s products widely used. Innovative strategies
contribute to the company’s capacity to maintain its leadership in the industry. This leading
position empowers Google to continue fulfilling its mission statement and vision statement.

Recommendations:

It is recommended that Google modify its corporate vision and mission statements to reflect the
wide variety of products that the company currently offers, considering new and planned future
products. The company’s vision and mission remain the same in spite of changes in the product
mix. Thus, the adjustment should reflect the current diversity of Google’s products. Also, ideally,
the corporate vision should depict the future condition of the company, with consideration for its
diversified business. In relation, the corporate mission should indicate the company’s aims in
terms of such diversification of business operations.