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44 POP TO THE TOP
EXECUTIVE
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MARKETING
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americanlifestylemag.com | 3
GIVEN THAT SEATTLE HAS A
combined two hundred miles of
freshwater and saltwater shoreline,
it should come as no surprise that
boats are kind of a big deal here. And
they’re not just used for warm-weather
activities, either. The end of November
marks the beginning of the Argosy
Cruises Christmas Ship Festival, a
beloved Pacific Northwest tradition that
features festive on-boat activities and
choir performances enjoyed by both
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those aboard and those on shore.
A-SAILING
wr i t t en by shelley goldstein | pho t o gr a p h y b y shelley rose photography
along the route.
Each issue of American Lifestyle features 48 pages of content that appeal to a large audience. The articles inside change with every bimonthly issue and are
ready to go—no need for you to worry about writing content to put inside your magazine!
of Boats, which involves a bevy of
“
decorated boats motoring and floating
their way from Lake Union through to
the Fremont Cut. Boat owners in the A short set of outdoor stairs later, the open-air top deck
community are encouraged to join, and stretched in front of me in all its glory. On one side was
Facebook polls determine the winners of a giant chimney and two giant-sized presents (which
categories like “Best Holiday Sailboat” were actually speakers). In the middle of the deck
and “Most Unique.” was a towering Christmas tree, aglow with lights and
decorated with gold bows.
What makes the Christmas Ship Festival
even more special? There are three ways
to experience it—on board the Spirit of
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Seattle, on board the 21+ Follow Boat,
or at an onshore event, where the music
from the ship is broadcasted through big
speakers on the top deck.
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evening. Armed with a microphone, a rousing sing-along of “Rudolph the
a family-friendly sense of humor, and Red-Nosed Reindeer,” making creative
prizes like blinking light necklaces, he gestures as prompts for our jubilant, but
held court with holiday-themed trivia, possibly forgetful, audience.
like “What was the name of the little
blond elf in the stop-motion version It wouldn’t be a proper Christmas Ship
of Rudolph the Red-Nosed Reindeer?” without a reading of ’Twas the Night
(Answer: Hermey.) I don’t know if his Before Christmas, and this time Santa
antics followed a script of any sort, but Claus did the honors, while surrounded
he was quite skilled at entertaining off by children gazing up at him from their
the cuff. At one point, he challenged perches on the floor. (Meanwhile, the
a family of five adults, who were all man with the reindeer hat took a much-
sporting ugly Christmas sweaters, to a needed break.) As the reading unfolded,
runway walk-off. The winner sealed his staff set up a display of Santa photos
victory by improvising an Irish jig to from preboarding, available for purchase
much audience applause. Later in the as souvenirs of a night to remember. I
night, the emcee performed a G-rated stepped out for one last breath of cold
Christmas-themed rap song as the kids air, this time out the front doors of the
bobbed and flailed around to the beat. main deck. My favorite view was from
Yes, it was as hilarious as it sounds. the outside looking in, peering through
the breath-frosted windows as they
One can really work up an appetite created an ethereal vignette that looked
listening to trivia, and luckily the Spirit like something out of a kids’ storybook.
of Seattle had box meals and snack
plates available for prepurchase, as well If you enjoy testing your knowledge of
as at the bar. FareStart Catering, an Christmas trivia, taking selfies against
“
organization that teaches life and work a city backdrop, and connecting with
skills to those who are disadvantaged your family and friends over glasses
Armed with a microphone, a family-friendly sense of by poverty, prepared the food for the of buttered rum, the Christmas Ship
humor, and prizes like blinking light necklaces, he held cruises. Revelers could also buy holiday Festival is a Pacific Northwest tradition
court with holiday-themed trivia, like “What was the cocktails (and kid-friendly mocktails) worth checking out.
name of the little blond elf in the stop-motion version of at the bar. And a gift shop corner near For more info, visit argosycruises.com
Rudolph the Red-Nosed Reindeer?” the bar had some assorted bagged snacks
and holiday-themed socks and ties!
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Makes about 2 cups classic hummus
1½ cups cooked organic garbanzo beans
½ cup tahini 1. Put all of the ingredients into a food processor or blender
and mix until smooth, stopping to scrape down the sides
3 tablespoons olive oil
with a spatula as needed. This may need several rounds of
1 clove garlic, peeled
processing to get smooth.
½ cup fresh lemon juice
¼ cup water
2. Top with paprika, parsley, toasted pine nuts, and a drizzle
¾ teaspoon Himalayan pink salt
of olive oil, and you will have a beautiful side.
Pepper to taste
SUGGESTED TOPPINGS
Paprika
Parsley sprigs
Toasted pine nuts
Drizzle of olive oil
Recipes from The Yoga Plate: Bring Your Practice into the Kitchen with 108 Simple & Nourishing Vegan Recipes
by Tamal and Victoria Dodge. © 2019 Tamal Dodge and Victoria Dodge.
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Serves 6–8
cozy winter
2 tablespoons olive oil white bean soup
1 medium onion, diced (about 1 cup)
2 stalks celery, diced
3 cloves garlic, peeled and minced 1. In a large soup pot, heat the olive oil over medium heat.
2 cans white beans, drained and rinsed Add onion, celery, and garlic and cook until the vegetables
are tender.
2 medium potatoes, diced (about 2 cups)
2 large carrots, diced
2. Add the beans, potatoes, carrots, parsley, salt, 6 cups of
1 tablespoon finely chopped parsley broth, and 1 cup of water. Bring to a boil. Reduce the heat,
1 teaspoon Himalayan pink salt cover, and simmer for about 1 hour. If necessary, add more
6 cups vegetable broth water and salt and pepper to taste.
1 cup water
Tip: Store in an airtight container for up to 1 week.
Salt and pepper to taste
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fresh berries, and some maple syrup.
Serves 3–4
gramma’s buckwheat
FOR THE FLAX EGG pancakes
1 tablespoon ground flax meal
3 tablespoons water
1. Mix the flax meal and water in a bowl and set aside until
FOR THE PANCAKES the mixture thickens, about 10 minutes.
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Makes 1 dozen
guilt-free, gluten-free
1¼ cups brown rice flour peanut butter cookies
½ teaspoon baking soda
½ teaspoon Himalayan pink salt
½ cup organic creamy peanut butter 1. Preheat the oven to 350 degrees F. Line a medium-size baking
½ cup maple syrup sheet with parchment paper.
4. Pour the flour mixture over the peanut butter mixture and stir
until barely combined. It will still look a bit dusty. Let the dough sit
for 5 minutes, and then give it one more quick stir.
6. Bake for 10 minutes. Let the cookies cool for 10 minutes before
removing them from the baking sheet.
Tip: If you do not have brown rice flour, you can substitute whole-
wheat, spelt, and/or oat flour. All will work in this recipe. Just
remember that if you use whole-wheat or spelt, the cookies will
not be gluten free.
life illustrated
describe artist and author Rebecca
Green’s life, from her clients to
her materials and mediums to
int er v i ew wi t h rebecca green | wr i t t en b y matthew brady the places she calls home. Green
discusses her path to success,
process for illustrating a book, and
sources of inspiration.
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growing up? Who are your
current favorites?
As a child, I was fascinated by types of
images, more so than who was creating
them. I remember being drawn to
illustrations that had hidden details or
side stories—characters that were telling
their own quiet narrative alongside the
storied text. Currently, I'm inspired by
the work of Roger Duvoisin, JooHee
Yoon, Jillian Tamaki, Sang Miao, and
100% Orange. I love the simplicity and
skilled spontaneity of these illustrators.
“
illustrator then—so I enrolled first in the
graphic design program. When I realized
all my designs were actually narrative I remember being drawn to illustrations that had
paintings, I switched programs and got hidden details or side stories—characters that
my BFA in illustration. were telling their own quiet narrative alongside
the storied text.
After graduation, my career consisted of
fine art, design, and editorial illustration.
Before signing a contract for my own
book, I'd illustrated two classics:
Little Women by Louisa May Alcott
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grow as an artist. Aside from dreaming
about developing an alter ego (which
I do!), I also switch up materials quite
often to keep myself challenged.
“
Princess by Frances Hodgson Burnett it all worked out in a roundabout way. with it. You can apply it watery and morning and reserve my business and
(for Salamandra Publishing). I was I signed on with a children's book thin, textured and lush, opaque, menial tasks for the afternoon.
I work primarily in acrylic gouache and colored interested in picture books but had little agent, who handled the contract with or dry-brushed.
pencil. I love experimenting, so I also use water- experience with them. When I wrote Tundra and opened more doors in the Being a freelance artist grants
soluble crayons, cut paper, ink, and more. What I my book, How to Make Friends with a publishing world for me to illustrate for Your style is very recognizable. you a certain amount of autonomy
value most about gouache (besides its vibrancy) is Ghost, I viewed it more as a limited zine other authors. Are there times when you dream and freedom. What does that mean
that there are so many ways to paint with it. than an actual children's book. I was of creating something different, to you?
thrilled when I got an offer to publish it What medium do you work in? perhaps in a different medium? It means everything to me. I'm so
with my editor, Tara, at Tundra Books. I work primarily in acrylic gouache and Yes! I deal with this tension every day. grateful for it, though I'm sure there
She'd visited my website to hire me for colored pencil. I love experimenting, From my perspective, my work changes are times I take it for granted. I worked
another job based on my illustrations for so I also use water-soluble crayons, cut constantly, though I realize that, from many jobs in high school and college,
A Little Princess when she saw my book paper, ink, and more. What I value most the outside, it's hard to see it. I often and my family mostly works in factories,
on my blog. It wasn't the traditional about gouache (besides its vibrancy) is feel limited by a perceived idea of what which means they don't often travel or
You were born in Michigan, have What’s the dynamic between you as
lived in Arizona, Colorado, and an illustrator and the author you’re
Tennessee, and currently reside working with?
in Japan. How have your travels This may come as a surprise, but I have
inspired you and your work? very little contact with the authors I
In all the places my husband and I have illustrate for. I work with the editor or
lived or traveled, I've been drawn to art director on projects, and while they'll
historical buildings, muted colors and get input and approval from the author,
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textures, stories from people (especially I don't directly communicate with
older generations), and the atmosphere. them. This balance keeps the book at the
Regarding our move to Japan, we forefront of the conversation, especially
wanted to move overseas before settling when the marketing and sales teams
down in the US, and my husband has also have a say. It takes a community
always had a fascination with Japanese to make a good picture book, and this
culture. He's a high-school English distance is really healthy. Once the
teacher, so it was easy for him to get project gets rolling, though, the author
a job here teaching English, and I'm or I usually will reach out just to extend
lucky enough to be able to work from our excitement or gratitude. We'll also
anywhere. It's tough for me to articulate communicate more when the book is
what an incredible experience it's been, released so we can be on the same page
as I've been humbled, inspired, and for marketing and events.
moved in ways I didn't anticipate. I'm
quite inspired by the picture books here, Do you hope to write more? How
the care in the details, and the subtle, does writing satisfy you creatively
lived-in nature of so many buildings. versus illustrating?
Yes, I have lots of plans for books! I
I FINALLY FEEL CONFIDENT have time to pursue things they love. In Animals are a common theme in finally feel confident enough to pursue of my own process: make the work
ENOUGH TO PURSUE WRITING — that respect, I'm wildly lucky, not only your illustrations. Are you an animal writing—for a long time, I didn't you want to get. If you have work in
FOR A LONG TIME, I DIDN’T to have freedom in my schedule but also lover? Which are your favorites consider myself an author, which kept your portfolio that does not reflect
CONSIDER MYSELF AN AUTHOR, the ability to focus on my passion. to draw? me focused on illustrating. As far as your dream job, take it out. You have
WHICH KEPT ME FOCUSED I'm absolutely an animal lover. I almost picture books go, the wonderful thing the power, especially at the beginning,
ON ILLUSTRATING. How long does it take you to majored in animal sciences. With about writing and illustrating your own to steer your career in the direction
complete a piece? my profession, though, I'm able to content is that you have more control you want. Clients will hire you for
I wish it was predictable. The same collaborate with amazing naturalists over it. Also, since this endeavor is new what they see, not what you think you
illustration can take two hours or it can like Sy Montgomery. I illustrated her for me, I don't feel the pressure around can create in the future. Besides that,
take two days. Sometimes I have to do memoir, How to Be a Good Creature, it like I do when I'm making visual art. make connections often, be kind, send
multiple drafts of something to really and, most recently, the picture-book work in on time, and make sure you
narrow down its essence. I strive for version, Becoming a Good Creature. So What’s the top piece of advice you’d have a community of other artists who
spontaneity even though my work is I'm lucky that I get to combine two big give to someone who’s considering a understand and support your goals
quite controlled. When I'm in a ‘flow parts of my life: animals and painting. career in illustration? and dreams.
state’ and the art gods are on my side, I love drawing rabbits and mice—their When I was starting out, I asked Susy For more info, visit myblankpaper.com or follow
I can surprise myself and make things ears can be so expressive. In contrast, Pilgrim Waters this question, and her Rebecca on Instagram @rebeccagreenillustration
quite quickly. Other times, it feels like horses and other hoofed animals are answer has remained at the forefront
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away from ours. Someone else came in
with an all-cash offer at the last minute,
and we just couldn't compete with that.
Discouraged, I was searching the map
later that day to see if there was anything
new, and there it was. We wound up
loving our cabin even more than the
original one.
Ashley and Brendan Kost, a What is the story behind the
Poko Lodge? Were you looking Had you ever renovated a space
Brooklyn couple with an eye
specifically for a cabin to renovate? before the Poko Lodge?
for design, set their sights on Do you have a house elsewhere? I had experience making affordable
renovating a getaway rental My husband and I live full time in changes to various Brooklyn apartments,
cabin in Roxbury, New York. Brooklyn. We had been living in New but this was my first big project. I was
York City for a long time and were so excited to have the freedom to do
starting to get run down by it. We talked whatever I wanted!
about making a permanent move but
just weren’t ready to pull the trigger. Do you have a background in
One weekend, we stayed at an adorable interior design?
Airbnb in upstate New York, and on I have a background in design but no
the drive home, we decided we could formal interior design training. I’ve just
do that. The next weekend, we made always had a passion for it. My mom
an appointment with a local real does, too—I definitely get it from her. If
estate agent. a room doesn’t feel right, it bothers me
so much.
What is the meaning of Poko?
Poko is the first two letters of my Can you describe the cabin before
maiden name and my married name. you started?
We wanted to come up with something The 1,200-square-foot home was built
personal to us, and it also had a fun ring in the 1990s and has three bedrooms.
to it. The previous owners had taken really
good care of it, so there wasn’t much
What drew you to Roxbury? to do other than cosmetic changes. We
My husband and I got married in knew immediately that we needed to
Roxbury in 2015. We remembered the paint everything. We did a full paint job
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to feel childlike and colorful like that
movie. I also thought it was a great way
to get people to notice the house—we
have cars slow down all the time to
take photos.
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What is your favorite room in the someone’s life by their home and their
house, and why? belongings.
The family room is our favorite—it’s
the showstopper of the house and the Do people book the cabin all year
main reason we fell in love with it. long? What are the slow months?
There is a floor-to-ceiling window wall, They do. The Catskill Mountains are
a woodburning fireplace, and a gallery great to visit during every season. In
wall. This is the room everyone gathers the summer, we have wedding guests,
in, and the views are beautiful. hikers, and outdoorsy types, and in the
winter we have a lot of skiers. We’re
How did you choose what to put on a five-minute drive from Plattekill
the gallery wall in the family room? Mountain and twenty minutes from
Will you talk about a few gems? Belleayre Mountain. The slow months
I am a huge antiquing nerd—it’s one are usually March and April, but I think
of my favorite pastimes, so it was quite that’s because people don’t realize that
fun for me to build this collection. That it’s still very much a winter wonderland
being said, my favorite piece on the wall during those months. Last April, we had
actually came from my dad. He is a big over five feet of snow!
saver and has so many things from his
childhood in pristine condition. In the If you have a guest book, what is
’60s, his family went on a vacation to some of the best feedback you’ve
the Catskill Game Farm, and he still had been given?
the park map from that trip. We framed One guest made a painting of our home
it and then really built around that. We and left it in the guest book. We love house, but we like to check in as much What is some advice you would
also have a hand-drawn outline of our getting personal thank-you notes like as we can. give to others hoping to create a
property on the wall, from when the that and now have it hanging on our rental cabin?
cabin was first built—I love that. gallery wall. What are the most loved amenities? Don’t follow the latest design trends—
People are looking to relax, especially people are searching through tons of
Where do you look for inspiration? Is it stressful to own a rental home? families with kids, so they always homes when looking for an Airbnb
I look at other people’s homes and Sometimes. Because we don’t live in appreciate our collection of games, rental, and you want yours to stand out.
antique stores. I’m fascinated by people the area full time, it’s hard to not have records, and movies. We want our guests For more info, follow @pokolodge on Instagram
who collect things, too. I like to see the control with the everyday maintenance. to have lots to do without ever having to
owner’s personality shine through in We have a group of awesome local leave the cabin.
their home. You can tell so much about people who help us take care of the
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TRIBUTE AND TRADITION
Williamsburg, Virginia, has a storied
history. Founded in 1632, it became
the capital of the Virginia colony in
1699 (remaining that way until
1780) and served as one of America’s
first established cities. In addition, it
was an important place of political
discourse that played a key role in the
American Revolution.
A HISTORICAL
century town—from the buildings
to the period dress to the activities.
When you spend the holidays here, you
HOLIDAY
experience them as they were hundreds
of years ago.
w r i t t e n b y matthew brady
p h ot og r a p h y b y colonial williamsburg resorts PRESIDENTS AND PYROTECHNICS
There’s so much to do and see as you
traipse around Colonial Williamsburg
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and George Washington giving a Are you a history buff? Then you must
Thanksgiving proclamation to officially also see the Hennage programs where
kick off the season. The magic then dignitaries such as George and Martha
shifts into high gear with the annual Washington, Thomas and Martha
Grand Illumination festivities that Jefferson, James Madison, and Alexander
take place in the Historic Area on the Hamilton discuss historic holiday events
west side of Colonial Williamsburg. that affected their lives and the country;
The Grand Illumination, scheduled for in addition, a visit to the Capitol
December 6 this year, features hours building (a re-creation of the original
of holiday music, special dinners, and building built in 1705) takes you to
holiday programming, and culminates where history took place in the 1700s.
with the Virginia sky being lit up Other storytelling includes tales about
by fireworks (an eighteenth-century holiday traditions from other countries
tradition in itself ) at three different and eras, anecdotes from former slaves,
locations, followed by a procession of accounts of Native American traditions,
fifes and drums. and a popular folktale called Super
Happy Fishmastide—where Jug Broke
Once the holiday season begins, there Theatre Company performers sing
are seemingly endless opportunities to about a “magical beast who was said to
take in the sights and sounds of a truly save good souls lost at sea and return
old-fashioned celebration. The musical them home to their families in Virginia
performances range from traditional at Christmas.”
folk music to English country music,
from fiddle performances to Elizabethan If you enjoy handiwork, you can watch
music played on lutes and viols. And, and listen to craftspeople—including
of course, you’ll find plenty of caroling potters, bookbinders, blacksmiths, and
from different centuries. Even Thomas carpenters—as they ply their trades
throughout town. If you want to join
in on the crafting, you can learn how
to create eighteenth-century wreaths,
decorations, and candles.
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horse-drawn carriage rides around town a tradition that dates back to the 1700s, options to choose from in Colonial a seafood-based restaurant called If you and your family would prefer in promise of the present day—is the
for a bit of nostalgia, and there are more at Market Square. Williamsburg—including sharing the Christiana Campbell’s Tavern, which something a little more twenty-first essence of what’s celebrated during the
old-fashioned illumination events— dinner table with some historical icons. George Washington frequented. All century during your visit, you’re in luck. holiday season at Colonial Williamsburg
including lighting the Christmas tree If you want a little bit of twenty-first- three eateries offer special three-course Places like the Rockefeller Room and in Virginia, making it truly unlike any
at Market Square in December—to century holiday spirit, don’t fret— For example, Duke of Gloucester meals on Thanksgiving, and they are the Social Terrace at Williamsburg Inn other destination in America.
awaken the kid in everyone. For more Colonial Williamsburg has you covered. Street—the main thoroughfare, which open on Christmas Day as well. offer high-end dining options, whereas For more info, visit colonialwilliamsburg.com or
colonialwilliamsburghotels.com
time well spent, take a guided walking It boasts museums (including several art Franklin D. Roosevelt dubbed “the most places like Huzzah’s Eatery, near the
tour of Colonial Williamsburg’s museums, where you can learn about the historic avenue in America”—features In December, you can opt to share town’s visitor center, offer more kid-
buildings and marvel at their all-natural, past in a modern setting), an arboretum a pair of eighteenth-century-inspired food and drinks with Thomas Jefferson friendly fare.
period-specific decorations, and go on and gardens decked out for the holidays, dining destinations next door to one himself at King’s Arms Tavern—you’ll
the tour of the town’s historic homes, and modern shopping and dining galore another. At Shields Tavern and the walk away with both a full stomach Back in the eighteenth century, America
all decked out in festive splendor for at Merchants Square, right outside of King’s Arms Tavern, you’ll be regaled and stories to tell. And speaking of was still trying to find its way as it
the holidays. (Fun fact: Williamsburg the Historic Area. with period music, dress, and hearty stories, at the Williamsburg Inn you established its independence from
popularized the tradition of placing fare, such Apple-Brined Chicken at can enjoy tea or dinner with the England. As such, it held on to customs
a single candle in the window.) As EAT, DRINK, AND BE MERRY Shields, and Hunter’s Game Pye and holiday season’s greatest storyteller, it brought from the homeland while
a special nod to the holidays, on Feasting with friends and family is Soupe Befitting the Gentry at King’s Charles Dickens, as reenacted by his establishing new ones in a new land.
Christmas Eve the programming synonymous with celebrating the season, Arms. A mere five-minute walk away great-great grandson, Gerald Dickens. That gift of tradition—taking the
includes the firing of Christmas guns, and there are plenty of historical dining on South Waller Street, you’ll find good from the past while delighting
OF DESIGN
psychology at Michigan State University,
City to sunny Los Angeles, Jenn
but, interestingly, I never thought
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Feldman’s career path has been a of design as a field I could thrive in.
colorful one. What started with a Design, color, and objects were always
my passion—something that I knew
win in an Oprah Winfrey design
organically and was very connected to,
i n t e r v i e w w i t h jenn feldman | w r i t t e n b y rebecca poole | p h ot og r a p h y b y amy bartlam contest in 2007 led to the launch but I didn’t understand the translation
of Feldman’s interior design firm, into a career path until much later in
which has since morphed into life. I designed my first home in Beverly
Hills, and I submitted photos to a
one of LA’s finest. callout in Oprah’s home magazine.
The next thing I knew, Nate Berkus
was at my door saying I won. Oprah
really does change lives; I can speak
from experience!
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DESIGN IS IN EVERY FIBER
OF MY BEING, AND IT’S THE
LENS THROUGH WHICH I
SEE THE WORLD—COLOR,
LIGHT, AND CREATION.
What inspires you the most? Do you How do you mix styles together It’s also about scale and spatial planning:
have a favorite part of designing? to create a unified look—one that you can’t cut corners on how large the
Travel, film, fashion, flea markets, achieves that high-low quality you’re space is for a proper rug or how many
and art. I’m always looking at art. I’m known for? windows a room has for correctly
constantly inspired by the found and the Hmmm … should I tell you? [Laughs] tailored drapery. If you can dress the
fabricated. I love to see what someone I wish there was a perfect secret sauce. bones of the space properly, the rest of
makes, and I love to see what I can find I always think of the design process the items fall into place.
on a treasure hunt. If I’m ever lost, you’ll like I imagine a songwriter writes a
probably find me at the very end of a song. There are highs and lows and an Tell us about the gallery wall in the
tiny alley at the bottom of a Parisian interesting story being told, a repeating foyer in this LA project. What was
flea market. In a past life, I’m sure I was chorus, and a rhythm that beats your vision for this entrance?
selling lamps in an artist’s village next to throughout to make it all come together. There can never be too much art in a
Picasso’s studio. I design the same way. home! It was actually my client’s idea
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wall and put all of the art here?” That
was all I needed to hear. I love when a
client goes out of their comfort zone and
allows the process to happen. It’s one of
my favorite projects to this day.
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These amazing brothers love to be Is interior design a competitive
together and chose to stay in the same industry in LA?
room when we redesigned around the I like to think there’s a living room for
“big kid” conversation. Double beds, all of us to design. But, at the end of the
double pillows, double bookcases, and day, I am as much of a businesswoman
double trouble! There's also a sofa to sit as I am a creative force. It’s truly a
and read on at the end of each day, or balancing act of both sides of my brain:
for their dog, Bear, to take a good nap. managing a budget and a bottom line,
The kitchen has a large, open layout and coordinating schedules, timing, and
that leads into the main family room. production, all the while bringing fresh
Long countertops provide the perfect ideas to our clients. I’m passionate about
serving area for entertaining, and glass- all of it, and I love that I found a career
front upper cabinets keep the space that brings both sides of my
bright and clean. Beautiful pops of brain together.
color come through on all the displayed
china and vintage glassware (a shared What does being an interior
passion between me and the client). designer mean to you?
We upgraded to all-new appliances and Design is in every fiber of my being,
changed both the stone and backsplash and it’s the lens through which I see the
tile to all white materials, making the world—color, light, and creation. I’m
space tonal, textural, and timeless. sure I’ll continue to reinvent who I am
as a designer, and what inspires me will
What are your top design tips? continually change, but I like to think
Always carry a Magic Eraser with you to this wasn’t a choice for me. Design is
an install. And order one more yard of who I am and the way I live my life.
fabric than you think you’ll need. For more info, visit jennfeldmandesigns.com
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grown in popularity, and they can
be found in many bakeries across
the United States. Baker Tali
Parnes has built her business on
taking the traditional idea of a cake
pop and turning it on its head. Her
California-based shop, Talipop,
is producing some of the most
incredible designs that are almost
too cute to eat … almost.
Have you always had a passion hooked. The first time I saw it, I
for baking? excitedly yelled, “This is what I want
Ever since I was young, I have been to do!” I had never been as passionate
POP
crafty and artistic. The owner of the day about anything as I was about sculpted
care I attended used to tell my mother cakes. I wanted to know everything
that I would be up, wanting to draw about the field, so I took classes,
and paint, while the rest of the kids were bought numerous books, and worked
sleeping. I never really had a passion for and volunteered in as many bakeries
TO THE TOP
baking—although I did love to create as I could to gain experience. I did
edible art from food my mother cooked. everything possible to pursue my dream.
Every Friday we would have a big family
dinner, and I was in charge of decorating How did you make the transition
i nt er v i ew wi t h tali parnes | w r i t t e n b y alexa bricker | p h ot og r a p h y b y tali parnes
the plates and the whole table setup. from traditional cakes to cake pops?
Was it a hard process to learn?
When did you decide to pursue a When I was building sculpted cakes,
culinary career? I would always end up with scraps.
I remember watching the television Being conscious of what was going to
show Cake Boss and being immediately waste, I wanted to try to find a use for
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in their shapes. How did you What are some of the most popular make people of all ages feel special.
start creating these more cake pops you make? What designs I’ve seen so many smiles and happy
complicated designs? have been your favorite? tears, and I’ve heard so much laughter
The more challenging cake pops require The most popular cake pops are, and the oohs and ahhs upon first
dexterity and a lot of patience. For without a doubt, the unicorn pops and sight. The most challenging aspect
particularly tough designs, it’s crucial to baby dinosaur pops. I’ve made them so was that I had to wear so many
plan ahead and go over all of the steps many times I can actually do it with my different hats when I first started—
required. This is all a part of the initial eyes closed. As far as my favorite design, artist and designer, manager and
MY DESIGNS REQUIRE SPECIAL
creative process before any of the baking I would say the pops I made of Van customer service representative, digital
SKILLS LIKE DRAWING AND
even begins. Gogh’s Starry Night. I made them for a marketing director and photographer,
SCULPTING. ANYONE CAN
MAKE BASIC CAKE POPS, BUT I
wedding, and I was so honored the bride driver and dishwasher. Sometimes
REALLY WANTED TO TAKE IT TO You’ve created so many fun cake and groom trusted me to turn one of the I get overwhelmed thinking about
A WHOLE NEW LEVEL. pop designs, such as cars, teacups, most well-known paintings of all time everything I had to do on my own.
I USUALLY PRESENT MYSELF AS dinosaurs, and even television into a cake pop. Their reaction was the
AN ARTIST RATHER THAN characters. How do you come up best part, and that’s why I do what I do. Where can people buy your
A BAKER. with new ideas? cake pops?
I am inspired by everything: childhood Do you consider your cake pop Although we don’t have a storefront, we
memories, people I meet, items I have creations to be a form of art? are working on an online shop so that
in my house, and things I see while Absolutely! My designs require special people across the country can enjoy
walking down the street. The teacup skills like drawing and sculpting. these treats. Currently, orders can be
cake pops, for example, were inspired Anyone can make basic cake pops, but I placed via our website, for pickup or
by my grandmother’s tea set. As a child, really wanted to take it to a whole new delivery within Southern California. But
I spent a lot of time in her beautiful level. I usually present myself as an artist it’s my dream to open a few different
kitchen, and I remembered a teacup rather than a baker. It’s so important to locations throughout the US.
that sat on top of a shelf in her pantry. me that my clients enjoy the way the For more info, visit talipop.com
I couldn’t think of a design to do other cake pops look as well as how they taste.
than the one on that teacup.
You discussed your concern for
What kind of flavors and fillings do sustainability and how it prompted
you use? How do you come up with you to start making cake pops. In
new varieties? what ways do you maintain that
My background is Eastern European practice through your business?
and Middle Eastern, so my kitchen is We definitely care about the
full of unique spices and flavors that I environment at Talipop. We always use
like to incorporate into my cake pops. boxes made from recycled materials
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