What is the business idea in the video?

That is to say, the original

medicine has ingredients that are harmful to the body and skin, and it is
not particularly safe. Through continuous improvement of this defect, the
pure natural medicine ingredients extracted by the company from natural
herbs are also greatly improved because of the pure natural ingredients.
Business concept of ointment. As for how to launch our business ideas
to let more people understand? We analyze from seven aspects
1.Figure out a problem that my idea solves.
2.Research the competition.
3.Find a market for my idea.
4.Find support and build my team.
5.Create my business plan.
6.Find investors for my idea.
7.Solidify your brand and promote my business.
The first one is Figure out a problem that my deasolves.
It has already been mentioned that the previous ointments contain
dangerous additives, and that long-term use by the consumer is not safe
for the customer's wellbeing. We consider improvements to our
consumers' wellbeing and faster outcomes. The artificial additives in this
commodity have been replaced with natural plant ingredients. and
remove the ingredients required for this drug from natural plants, so that
even though the consumer uses it for a long time, it will not harm his or
her health, it is safe, and the wound will not recur easily.

Secondly, with good products, we need to Research the competition

First and foremost, our business must consider ways to outperform our
rivals. To begin with, we will improve and showcase our ideal service
industry and develop the service philosophy of "customer is god," for
example, by occupying the user's mind, which needs correct judgement
of the psychological duration of the usage window, leaving competitors
nowhere to go. Mr. Drucker, for example, mentioned a dilemma. In fact,
an organisation serves only two purposes. The first feature is to invent
and develop unique goods and services. Second, by ads, it becomes the
first alternative in the eyes of customers, so the business is made up of
two main components.

The threeth .Find a market for my idea.

We must have a target market, which involves deciding which
consumers to build solutions for across a wide range of market
segments. In other words, determining the target demographic is the
same as determining the consumer base. Initially, we want to place our
goods in major clinics, supermarkets, military hospitals, and so on, and
to market them to consumers in such a formal manner. It seems to be
more authoritative in my opinion. Customers claim that this commodity is
successful because of the arrival of physicians, which significantly
improved the customer's buying power. It is more convenient for
customers to shop from pharmacies. They are not required to go to the
hospital to register. They can shop more easily by going straight to the
pharmacy. So far, there is still a phenomenon that many people choose
to go directly to the pharmacy to consult and buy. People who like to go
to big hospitals can greatly enhance their understanding of this product.
Finally, if this product is effective, it can better reflect its value if it is put
into military academies. The military academy needs such a product that
can be used for a long time and can be effective quickly.

The fourth is how to Find support and build my team.

1. Be sincere and present the facts. First of all, you have to openly and
honestly explain the true situation of the matter to the other party. What
is it? What went wrong? Let everyone know the ins and outs of the
matter and don't "lie about the military situation." The other party's
willingness to support will also be improved.
2. Fully prepare and clarify the needs. What work have you done to
promote the solution of this problem? Who are you looking for? What is
the progress, and what are the current difficulties? This is very
important.
3. Find the right person and think in another position. Only when you find
the key person, things will get twice the result with half the effort. You
must think about the problem from the other side's standpoint. If you
support your work, it will increase the highlights of your job.

Fifth, Create my business plan

The executive summary of the company can be described through

the following points 1. Problem and your solution 2. Market size
and growth opportunities 3. Your competitive advantage 4.
Business model. 5. Executive team 6. Financial forecasting and
financing ， about Market analysis 1. Environmental analysis-The
industry environment is the external environment that has the
most direct and greatest impact on the enterprise. 2. Structure
analysis-The industry structure analysis mainly involves the capital
structure and market structure of the industry. Generally speaking,
it is mainly an analysis of industry entry barriers and the degree of
competition within the industry. 3. Market analysis-The main
content involves the nature, requirements and development
changes of the industry's market demand, the industry's market
capacity, the industry's distribution channel model, and sales
methods. 4. Organizational analysis-the main research industry's
requirements and realistic reflections on the survival of the
enterprise 5 Growth analysis refers to the growth stage and
development direction of the analysis industry.

About execution .Execution is the specific process of achieving

corporate goals. It is an indispensable link between goals and
results. It is a science that combines the three core elements of
“personnel, strategy, and operation” of corporate operations to
achieve corporate goals, that is, “selection Other leaders,
determine the strategic direction, guide the operation of the
enterprise" and implement various plans in the process

，公司和团队信息。

产品或服务。

We should improve our financial plan like this.Collect and organize

information: including market data such as industry data, user
status, decomposition of historical business data, and comparison
of company product prices and costs. For example, a B2C e-
commerce company in the consumer sector must pay attention to
the number of users in the historical stage, the cost of acquiring
users, and the revenue of each sector under the profit model. 2.
Formulate company development plan: According to company
strategy, formulate business development plan, including product
plan, personnel plan, market promotion plan, financing plan, etc.
3. Set variable financial assumptions: including the assumption of
mayor growth, business growth, and future marginal cost changes,
and build a financial model through reasonable assumptions.
Normally, monthly forecasts are required for the first year,
quarterly forecasts for the second year, and annual forecasts for
the third year and beyond. 4. Make actual forecasts: According to
the business development plan, fill in the corresponding business
data in the financial model, and generate the final financial
statement according to the formula profit = income-variable cost-
fixed cost. 5. Revision of the forecast conclusion: The last step is to
evaluate whether the financial statement is feasible and
reasonable. For example, whether the growth is too fast and
whether the profit level is too high. If it is inappropriate, you need
to readjust the financial assumptions and generate a new report
until it is reasonable.

Sixth Find investors for my idea. When product sales and praise
reach a certain level, we can find investors through various newspapers,
magazines, online media and public accounts. Secondly, we can also
participate in various entrepreneurial and investment-oriented
gatherings. It is a good channel to meet investors.
seventh Solidify your brand and promote my business.
In my opinion, the establishment of brand awareness is the premise of
enterprise brand construction, and the construction of enterprise cultural
quality is the power to create enterprise brand. Only with a high level of
corporate culture, to produce high-quality products must strengthen the
construction of corporate culture, improve cultural quality. Good people
are the deciding factor in building a corporate brand. Scientific
management is the foundation of building enterprise brand. Product
quality is the guarantee to create an enterprise brand. Innovation is the
long-term way to protect and develop a corporate brand. As for how to
promote our company's business, I would like to say that we can
promote it through Google promotion, various APPs and Moments, and
we can also invite well-known figures to do video poster promotion.

1.https://www.youtube.com/watch?v=1DPI1SW9szM&feature=youtu.be
2.https://www.zhihu.com/question/57751128/answer/

3.https://www.jianshu.com/p/4cb37827c1dd
4. https://www.zhihu.com/question/20133081/answer/