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IN MAI L

How to avoid spending Inmails to send a

LinkedIn Message
BY S URYA SK - M AY 2 0, 2 021 - 10 MI NS RE A D

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We know that sending Inmails is e cient but is pretty exorbitant in general. But,
don’t get worked up. Here are a few alternatives to Inmails that could and will make
your LinkedIn experience so much better!

Table of Contents 
1. What is LinkedIn Inmail?
2. What is the di erence between Inmail and Messages on LinkedIn?
3. InMail cost and credits
4. Why go for an alternative: Linkedin Inmail Drawbacks
5. How to avoid spending on Linkedin Inmail
6. How can SalesQL help you avoid spending on Inmails?
What is LinkedIn Inmail?

Now in general, if you want to send messages and communicate with people on
LinkedIn who are not a part of your connection & network, you can use LinkedIn
Inmail which is a premium messaging service exclusively for LinkedIn. You could use
this feature, provided you have a LinkedIn premium account. 

The best attribute about the Inmail feature is that you can send in personalized
messages to people you want to without connecting with them in the rst place.
This gives you so much time to save, So, you do not need to connect with an
individual and nd their contact information before communicating with them. You
could use LinkedIn Inmails to reach out to potential leads, candidates for a job, or
even for general networking and information from the people who are experts in
your domain of work. 

What is the di erence between Inmail and

Messages on LinkedIn?

• Messages and Inmails pretty much work under a similar interface and platform.
But, they do have their fair share of di erences to be noted. 

•  The key di erence between LinkedIn Inmail vs message are, messages are
free of cost and they do not have any form of limitations in general. You could
send unlimited messages to your connections and this is the point where
messages take a step back. Messages can only be sent to your direct
connections and not to the people who are not in your network. 

• On the ip side, you have the LinkedIn Inmail feature that allows you to
directly communicate with people who are not in your network of LinkedIn
connections. You can send in messages without having to wait. However,
Inmails do have limitations on the number of times you send in messages
depending upon the premium plan that you have subscribed for. You get Inmail
credits per month depending upon the plan that you have opted for.  
InMail cost and credits
An Inmail is de nitely a perfect commodity for the general sector that is trying to
boost their outreach through LinkedIn. You can get anywhere from 5 credits to 150
Inmail credits to approach the people who are not in your network of connections. 

Here is a representation of how many LinkedIn Inmail credits you can get every
month for the type of LinkedIn account you have opted for:

When you have subscribed for a LinkedIn premium account, you are eligible for up to
5 credits a month. If you hopefully have a sales navigator account also, then your
credits convert to 20. If you have unused credits, then it gets carried forward to the
next month and it is valid for a total of three months before being culminated. 

If you intend to increase your initial credits, then you will have to buy more Inmail
credits with a premium account. Add-on Inmail credits are at $10 each and the
minimum purchase of 100 credits is the lowest package available for ad-on credits.  

However, if you opt for the LinkedIn premium business account along with the sales
navigator it cuts down your price by $6 and gives you an Inmail credit at just $4 per
credit Which is well below the regular charges.

Why go for an alternative: Linkedin Inmail

Drawbacks

• Cost structure – expensive

It is no secret that even though LinkedIn Inmails have their own advantages like
higher visibility and faster communication, the cost at which you reap the
bene ts do not translate directly. The cost structure of LinkedIn Inmails is
irrational and obviously calls for alternatives in the long run. 

• Multiple payments

If you need to send a message to a person you’ve already contacted before it is

absolutely chargeless. But if you intend to contact an individual through an
Inmail, you will have to pay to contact them. Even if you have already contacted
a person through Inmail before, you will have to pay again to  send another
Inmail to that individual. This is a major drawback of contacting through
Inmails. This is the sector where LinkedIn holds control of the relationship
instead of you. Instead, you can utilize the personal email list and nurture your
candidate database.

• Not every prospect uses Inmails

There is a hack where,if you and the person you are sending the Inmail both
use LinkedIn premium accounts or have a sales navigator, then you can send
Inmails for free, provided the account is open. But, the cons creep in when the
recipient doesn’t have either of them. So, for the prospects who do not use
premium accounts or Inmails, you would have to spend some extra bucks. 
 premium accounts or Inmails, you would have to spend some extra bucks. 

• Limited number of Inmails

The number of Inmaiis are limited in general. That is, you get a maximum of 150
Inmails and about 800 Inmails if both you and the recipient are users of a
LinkedIn premium account and with the condition that their account is open.
So, how do you send more than 150 Inmails in a month if your target audiences
do not have premium accounts? Well, this is where the disadvantages of Inmails
kick in.  

How to avoid spending on Linkedin Inmail

• Use Email nders

Once you search and narrow down the type of people you want to communicate
with, an Email nding tool can help you to get all the necessary contact details of an
with, an Email nding tool can help you to get all the necessary contact details of an
individual. From professional email addresses to personal email addresses and even
phone numbers. The best part? You don’t even have to connect with them to gain all
of this data. Now keep in mind that professionals always stay on track with their
mails and your mails to them are going to have a successful open rate and you can
trust on that. SalesQL, Snov.io etc. are great choices for email nders.

• Make use of Message ads

Message ads can also be called sponsored Inmails. Message ads are quite distinct to
the LinkedIn platform. Instead of contacting individuals through LinkedIn Inmails,
you can identify your target audience and put out sponsored messages to attract
them. Scaling using message ads is trouble-free and easy. 

• Form a Detailed Follow-up Plan

When you spot the particular individual that you want to communicate with, you will
have to put in some time and e ort to develop and nurture a long-term relationship
through an outreach campaign. For this, you’ll have to reach out to their social
platforms and engage with them. Thus, making your presence visible. Build up slow
platforms and engage with them. Thus, making your presence visible. Build up slow
conversations and allow them to know who you are in the rst place. You should
eventually aim to nurture a relationship with the individual that you target for any
form of positive communication. 

• Engage in Prospect Mapping

Similar to customer journey mapping, you are going to follow the same principles
here in the process of communication and recruiting. Make notes of everything
during interactions and le them. This should give you a complete picture of an
individual, like a database. If you want, share the data with your fellow team
members and take opinions and ideas from them too and use this data to make all of
your decisions and advancements. 

• Add a Personal Touch

Once you have engaged real good in prospect mapping, the next wise step would be
add your personalized touch to it. Listen to what your prospect has to say and try to
customize your actions around their likings to gain their attention and eventually
attract them to communicate more with you. When executed with perfection, it can
give you the extra edge that you need.
give you the extra edge that you need.

• Keep networking and grow 

Although it’s hard to grow your network with the 100 connections per week request
limit on LinkedIn, you will have to understand the importance of network expansion
and getting contacts in unpredictable places to help you with your work and work to
reach your goals. You can aim to choose other social platforms to network with or
use linkedin email nders to get their email ids and connect with them, you can
reach out to them through other mediums.

Basically, recruiters have to have expertise in networking and should put in extra
work connecting with people and nurturing relationships. You should be viewed as a
powerhouse of talent and a medium for new opportunities. This will be your
gateway to a healthy and positive network. 

• Try other social networks

Most recruiters quit after their outreach e orts on LinkedIn. This a big-time
loophole and rookie mistake. As said before, you should not stop with a singular
social platform. Do not be afraid to reach out to individuals and engage in other
social platforms.

Reach out to platforms like Twitter and Instagram. Check for blog links to comment
on. Do anything to gain their attention. But yes, be subtle. A casual direct message
draft also would help, appreciate their line of work and share it. This is possibly the
easiest way to connect with the people you want to work with. 

• Leverage Linkedin for email 

If you do not intend to spend so much money and energy on message ads or manual
LinkedIn Inmail outreach, then you can take advantage of LinkedIn to nd your
leads by utilizing email nding tools to communicate with them directly through
emails. This is an easy way to scale and a cheaper option than any other paid
process. 

• Get free Inmails

There is a hack where if you and the person you are sending the Inmail both use
LinkedIn premium accounts or have a sales navigator, then you can send Inmails for
free, provided the account is open and best believe, about 99% of the premium
accounts are going to be open. Therefore, take advantage of this hack for better
outreach. 

How can SalesQL help you avoid spending on

Inmails?
There are other multiple alternatives to spending on Inmails, but the most e cient
and time-saving option would be to use LinkedIn email nding tools.

While there are multiple paid email nding tools that are available in the market,
getting an email nding tool that o ers decent functionalities in the free-of-cost
range is rather di cult. This is the prime reason why a tool like SalesQl seems to
score an edge over its competitors.

The functionalities o ered by SalesQl are e cient and unparalleled for the basic
package. SalesQL works head-on with the LinkedIn population alone and obtains the
necessary information like personal and professional data of an individual, like email
addresses and phone numbers ( both professional and personal) that are needed for
outreaching. The tool comes with an intuitive dashboard with an intelligent
interface that organises all the data for e ortless understanding of the collected
data. 

It’s user-friendly and lled with features, which makes it makes it feasible for you to 

• Connect with your targeted leads

• Find both business and personal emails

• Get veri ed and updated emails to avoid bounces

• Get access to complete email personalization 

 • Supports all LinkedIn versions like Sales Navigator, Recruiter, etc.

So, go ahead and try exploring with an email nding tool. The more open you are to
explore,  the more ways you nd connections and build a network. 

L I N K E DI N I N M AI L L INK ED IN I NMA IL C RED I TS

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Surya SK

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