Acording the research of the IBM employees the four of the dimensions are namely power

distance ,idividulism ,masculinity and uncertainty avoidance .the fifth dimention it is the long time
orientation and it was obtain from the chinese research of values. All of this dimenstion are bipolar
and it is measured in index with values in thr range 0-100

And it is successfully used in marketing, expecially in thr area of culture differences in consumer
behaviour and marketing communication.

Hofstede culture dimensions is a framework used to understand the difference in culture acrross
the countries and discern the ways that the business is done across different culture.

It i the part of an overlall international strategy. Which can create international didtributiion.

There are many internatianal didtribution strategy types such as:

Distribution methods:

The channel provide essential link between manufactures and customers.In international
distribution the goods may in some cases coincide with the form on the international market.

The structure of distribution channels can be influenced by several factors like: the puchasing power
of the consumers, the level of infrastructure of the host country, type of products you sell, logistics,
etc.

There are two types methods direct distribution and indirect distribution. In direct distribution the
company organize the distribution of its producs abroad by itself. When we talk about indirect
distribution the production company is deciding between numerous domestic and foreign entities
who offer mediation of product distribution to customers.

The density of the distribution network it formed by a number of elements in relation to a particular
market and product. We can find here: the selective distribution, exclusive distribution and
internsive distribution. The density can be affected by : geographical distribution, nature of the
product, control, purchasing habbits of the costumers, etc.

LENGTH OF THE DISTRIBUTION CHANNEL means the number of disstributors which are involved in
the distribution chain from the manufacturer to the end costumer. Length can be influenced by:
expiration of goods, the density of the distribution network, purchasing power of the consumer,
the average quantity of goods supplied.

STATUS AND CRITERIA FOR SELECTING PARTICIPANTS FOR DISTRIBUTION

METHOD OF MANAGEMENT AND COORDINATION OF THE ACTIVITIES OF PARTICIPANTS

INTERNATIONAL LOGISTICS