QUIZ – PROMOTION AND ADVERTISING

State whether true or false

1- A focus group is a qualitative method that uses open ended (unstructured) questions
relying on the respondents to generate their own answers and opinions
2- A 22nd frame in a movie reel would be ineffective as it would fail to have an impact in the
conscious mind.
3- Succinct cultures require and expect a high amount of verbal information and symbols
used in ads may often have to be backed up by explanation.
4- Customer Evangelism is a new marketing approach that focuses on making the
customers so thrilled about the product that they become outspoken spokesperson of
the company and its products.
5- Substantiation tends to weaken the credibility of Single minded proposition.
6- Surrogate advertising is referred to as the advertising of controversial products.
7- Comprehension is the process through which individuals are exposed to information,
attend to information and interpret the information.
8- Cultural nuance refers to the process of converging different cultures into a common
culture.
9- Covert advertising is the art of giving messages in a subliminal way.
10- While writing Single minded proposition it is not necessary to give the creative team an
angle to work from.