The Best Beers and Brats

Presented b : The Banger's Babes

Table of Contents
Meet the Team: The Bangers Babes 3
Abstract 4
Banger's Background 5
Ad ertising Needs 7
Target Audience 9
Ad ertising Strateg : Application of Theor 11
Creati e E ecutions 13
Staff Profiles 14
Banger's Guide to Raine Street 15
Best Beers and Brats E ent 16
Instagram Reels: Behind the Scenes 17
Dogs for Dogs 18
Conclusion 19
Meet the Banger s Babes!
Sharon Be er, Research & Insights
be e @ e a .ed
ha -be e . a e ace.c /

Zoie Hing, Research & Insights

h g@ e a .ed
P f : eh g. e.c / f

Meghan Pisters, Client Service & Creative

e @ e a .ed
P f : egha e ed a.c

Nat Elwood, Creative

a ha e.e d@ e a .ed
P f : ae d.c

Wei Ting Huang, Creative

e gh a g@ e a .ed
P f :h :// e gh a g
6. e.c / eb
Abstract
Banger's is a sausage house & beer garden located along Raine Street in the heart of Austin,
Te as. The brand is famous for its ide selection of craft-made sausage, beers, friendl
en ironment and quirk personalit . Since opening in 2012, it has been recogni ed as one of
the must- isit restaurants in Austin b numerous publications. Despite this publicit and
general praise from its patrons, our o n research and inter ie ith Banger's re ealed that
the business lacked a clear target audience. We noted this as a missed opportunit to spread
a areness of Banger's unique offerings and personalit . As a result, e de eloped an
ad ertising strateg utili ing The Persuasion Theor of Choice as our foundation, rel ing
specificall on the source characteristic concepts of credibilit and social attracti eness.
These concepts allo us to connect Banger s to its target audience and establish the

restaurant as a subject matter e pert on qualit foods and an authentic Austin e perience in
our strateg . E ecutions e ha e created include the Banger s Guide to Raine Street, unique
staff profiles, social media reels, a beer/sausage tasting e ent and a philanthrop e ent
combining t o of e er one s fa orite things: dogs, and more dogs.

4
THE BEST BEERS AND BRATS MAY 2021

Banger s Sausage House Beer Garden

Banger s Background
CLIENT
Banger s prides themsel es on a number of items: their humorous, quirk , and
BACKGRO ND approachable personalit , a ard- inning qualit , casual ibes, and hospitable
ser ice. The ser e nearl 100 kinds of craft beers and a ide ariet of craft
E plaining the Sausage
sausages hile maintaining a distinctl arm and elcoming en ironment, both
House and Beer Garden in-person and online. These aspects ha e allo ed them to dominate the sausage
industr in Austin and e en branch out ith a ne takeout sand ich shop in
2020. Unique menu items, such as the "Manmosas," egetarian sausages, and a
dog-friendl sausage, ha e further bolstered Banger s popularit . These items
can appeal to consumers ho ma feel unsatisfied ith competing Biergartens
due to their limited menus.

The final, and perhaps most alluring aspect that differentiates Banger's from the
competition, is its en ironment. With ide communal picnic table-st le outdoor
seating, a stage for local musicians, and e en a dog park, Banger s ser es as a
elcoming enue for all sorts of cro ds and businesses.

5
The business is open e er da of the eek and features a 5
for $5 happ hour on Monda through Frida from 3-6pm. It
operates on a first-come, first-ser e basis. Along ith a
to-go ser ice, Banger's has also branched out into apparel
and merchandise sold in-store and on their ebsite.
Merchandise ranges from $4 to $50. Their strongest stream
of re enue still comes from their restaurant. Food prices
range from $4-$14 hile be erages ar from $5-$30.

The restaurant prides itself on its scratch kitchen concept,

ith its famous sausages being made, cooked, and ser ed
on-site. The kitchens boast top-of-the-line equipment for
sausage making; this equipment in the front of the
restaurant further adds to their craft-sausage e pertise.

In the past, Banger s has taken ad antage of its large enue

and quirk personalit b hosting e ents such as BANG X
BANG BANG, Pardi Gras, and Oktoberfest. Special menu
items, festi e decorations, and ne musician line-ups are the
most attracti e features of these special e ents that occur
throughout the ear. Along ith hosting its o n e ents, the
restaurant used to offer more e ternal catering and e ent-
hosting ser ices prior to the start of COVID-19. The main
uses for these e ents include eddings, bachelorette and/or
bachelor parties and business functions.

6
Advertising Needs
Introduction
Earl into the project, the team inter ie ed Ben Siegel,
O ner of Banger s, and Charles Lan ieri, E ent
Coordinator and BEO Wrangler. After conducting
additional independent research, e ha e identified the
follo ing strengths, eaknesses, opportunities and
threats for Banger s.
Strengths
Banger s strength lies in its unique menu, people-first
mindset, and elcoming en ironment. The qualit of
food is supported b a number of publications such as
Austin Eater and Te as Monthl , labeling it as a must-
isit Austin restaurant. Independent research through
customer re ie s also attests to the qualit and ariet
of Banger s menu. The restaurant has 4.5 stars from
5,167 Google Re ie s and 4 stars from 2,420 Yelp
re ie s. A large number of these re ie s specificall
highlighted the great qualit and selection of
food/drinks, ith some also appreciating an option for
egan and dog-friendl sausages.
Customer re ie s also highlighted hat our team is
labeling a people-first mindset. This includes ha ing a
communit -oriented outlook and engaging ith local
Austinites, an emphasis on a COVID-19 safe space for
emplo ees and patrons as ell as e cellent customer
ser ice. The hospitalit of Banger s as one of the most
frequentl mentioned perks b both our inter ie ees
and online re ie s.
Lastl , Banger s li el and elcoming en ironment makes
it stand out from the other Raine Street establishments
that pro ide a stronger part atmosphere. While
Banger s special e ents such as BANG X BANG BANG
pro ide opportunities for part ing, its dail operations
make it approachable for a ariet of cro ds. The staff of
Banger s also note that this makes it an attracti e
location for locals and businesses to bring their out-of-
to n guests. College kids, families and business people
can find a good time and good music at Banger s.
From a marketing perspecti e, Banger s has a defined and
charmingl quirk personalit that is pre alent in its
strong social media presence. With nearl 25k follo ers
on Instagram and 23.5 likes on Facebook, Banger s has
established a significant amount of engagement online.
We found that posts featuring photos or ideos perform
better than still graphic posts. In addition, posts
publici ing Banger s e ents like Pardi Gras and aesthetic
shots of food tend to perform the best.
Weaknesses
While Banger s is capable of attracting a ide range of
clientele, inter ie s ith Banger s staff re ealed the
brand has not identified its specific target audiences.
Clarif ing the target audiences could help Banger s
better tailor its messaging and content to dri e up social
media engagement. This can also help the brand increase
consumer a areness of it's sausage and beer e pertise,
as man current consumers are not a are most of the
foods are made and prepared in-house.
7
Despite boasting a unique menu, also faces competition
from other bars and Biergardens in the area. It ranks
belo The Austin Beer Garden Bre ing Co. and the
South Austin Beer garden in a Beer Garden Austin
Google search. In other beer and bar-related searches,
Banger s failed to appear on the first page at all. This
indicates a need to impro e its search engine
optimi ation and increase content production.
Lastl , some customer re ie s ha e complained of
uncomfortable seating, long ait times, and inconsistent
qualit of food. The Banger s staff has ackno ledged its
confusing ordering process and ar ing qualit of food on
occasion.
Opportunities
Being a must isit Austin restaurant for tourists,
Banger s has seen significant trouble attracting some of
its usual out-of-to n clientele amidst COVID-19.
Ho e er, tourism is steadil increasing and a sharp
increase is on the hori on as accines are distributed and
summer break approaches. This marks an opportunit
for Banger s to push messaging surrounding its COVID-
19 safe practices and highlighting its pre ious customer
re ie s, thus reassuring tourists that the ill be able to
ha e a fun, and safe, e perience. Highlighting Banger s
friendl staff and craft-oriented menu can help appeal to
this group ho are looking for an authentic Austin
e perience but aren't sure here to start.
Another opportunit comes in the a e of ne clientele.
Austin is likel to see a stead increase in population as
larger technolog businesses begin mo ing into the cit ,
bringing their emplo ees ith them. The fall season ill
also bring about a ne group of college students
accepted into UT Austin from 2020 and 2021 as the
campus returns to in-person classes. Both these groups
are digitall oriented and indicate a need to focus on
digital marketing and social media.
Lastl , focusing on communit and local engagement in
the form of e ents and collaborations ould be an
e cellent a to sho case Banger s as a local partner for
these ne Austinites, as the cit is keen to support its
local businesses and great causes.
Threats
As mentioned in the eaknesses section, Banger s does
not al a s rank ithin the first page in a Google search
for beer and bar-related searches. This can be harmful
hen unfamiliar tra elers and ne Austinites conduct
research to plan their acation itineraries or search for
drinking places in the area.
The restaurant's location on Raine Street can also gi e
the false impression it is not business or famil -friendl ,
despite it being er much so amongst locals, due to
Raine 's part reputation. Most outsiders ho isit
Banger s are brought in b ord of mouth or the
recommendation of locals, making efforts to establish
Banger s as a strong supporter of the Austin communit
important in order to create a good rapport and increase
top-of-mind recall amongst locals.
Conclusion
Through this anal sis, the team has created an
ad ertising plan focusing on four ke needs. The first is
to establish ho Banger s target audiences are in order
to determine a cohesi e direction for the brand s
messaging and content. The second is to increase
Banger s social media engagement, specificall on posts
relating to food in order to increase a areness of
Banger's artisan craft and scratch-kitchen e pertise. The
third is to establish Banger s as a subject matter e pert
in the areas of sausage making and all things Austin in
order to o ercome misconceptions that can arise b
being located on Raine Street. The final need is to
strengthen its connections to the local communit
through e ents and social media content in order to
position itself as a proud Austin business. This ill help
establish good rapport and isibilit among Austinites
ho can act as brand ambassadors and strengthen the
po er of ord-of-mouth recommendations.
B meeting these four needs, the follo ing ad ertising
campaign can help Banger s connect to local and isiting
clients alike and bring the good times to all.
8
 MAY 2021 BEST BEERS AND BRATS

Identifying Banger s
Target Audience
T O ca A d c D d

The Patrons of Banger s

A DIENCE PROFILE
The Weekenders
Banger's Three Target
Audiences Defined
Our inter ie s ith Banger s and field obser ations ha e helped us
identif three target audiences. The first is The Weekenders,
comprised of local Austinites ranging from families to oung
millennials around 25-40 ears old. Young families tend to isit more
during the afternoon hile other indi iduals isit later in the da . A
majorit of this target tends to be Caucasian. The Weekenders isit
Banger s as a a to cut loose and un ind from their responsibilities,
hether it be taking care of the kids or orking. Because their
eekda s are filled ith highl demanding tasks, the desire a more
casual social en ironment for drinking and fun compared to the part
atmosphere of other businesses on Raine street. The communal
en ironment of Banger s is a major plus for this target. Friendl for
kids, acquaintances, and dogs, Banger's pro ides a location here The
Weekenders can enjo their drinks and food hile still keeping an e e
on hat s important.

9
 The Day Walkers
A DIENCE PROFILE
The second target is The Da Walkers, ho are often Caucasian men
Banger's Three Target
ranging from 25-50 ears old and likel ork do nto n. The are
Audiences Defined
local, college-educated Austinites ho ha e careers in public
administration or professional, scientific and technical ser ices. Unlike
The Weekenders, this group is likel to frequent Banger s on the
eekda s. The tra el in groups of 3 or more, indicating that the
likel isit Banger s as a post- ork social acti it . Earl isitors come
for the food, but as the night goes on, this target enjo s indulging in
more beers. Similar to The Weekenders, this target comes to un ind,
but not necessaril al a s to lea e ork completel behind. Casual
talks about business, personal interests and more can take place o er a
glass of beer. The close pro imit to ork, the abilit to balance ork
and pla and the refreshing selection of beer make Banger s an
appealing choice for The Da Walkers.

The Out-Of-Towners
A DIENCE PROFILE
The final target is the Out-of-To ners. These isitors come to Austin
Banger's Three Target
for reasons ranging from acations to business-related tra el. This
Audiences Defined
target is often brought in b other local Austinites or from neighboring
states and seeks to be impressed b the authentic Te as e perience
co bo ibes, countr music and some good ol hospitalit . The fall
ithin the 20-40 ear old range, encompassing both seasoned adults
and college students. Despite a sharp decrease in Austin tourism in
April 2020, a report b the Do nto n Austin Alliance sho s trends
that isitor numbers ha e been steadil increasing and ill likel
continue to do so. This signals the return of The Out-of-To ners ho,
hile still cra ing the authentic Te as e perience, are more COVID-19
conscious. The outdoor nature of Banger s, along ith the strong
emphasis on safe COVID-19 practices ithin the business can help
reassure this target audience. Combined ith it s reputation as a must-
isit location, ast selection of beers/sausage and e cellent hospitalit
from staff, Banger s can pro ide The Out-of-To ners both a safe and
authentic Austin e perience.

10
 Advertising From our own research and observation,
we recogni e Banger s holds a unique

Strateg brand personality and voice that would be

excellent at communicating with the three
target audiences we have uncovered. These
Persuasion Theory of Choice
audience members are looking for the
authority on good food, good beer and good
The basis of our advertising strategy for
vibes in Austin. It is for these reasons that
Banger s advertising needs stems from
our recommended advertising strategies
theories and elements surrounding ce
and executions will specifically utili e the
cha ac e i ic . These characteristics can
source characteristics of credibility and
strengthen a source s ability to influence
social attractiveness.
audience attitudes. Source characteristics
Ad ertising Strateg
include authority, credibility and social
Credibility can be defined as the attitude an
Persuasion Theory of attractiveness. Credibility can be broken
Choice audience member holds towards a source at
down further into trustworthiness,
a given time. This characteristic can be
expertise and goodwill.
Source Characteristics further broken down into three parts:
expertise, trustworthiness and goodwill.
Social Attractiveness Through an interview with the marketing
team and a brief content review of the
Credibility Expertise is defined as the knowledge or
brand s social media materials, our team
ability of the communicator. It is the belief
selected the persuasion theory of choice
Trustworthiness that the source has skills or a type of know-
(which encompasses source characteristics)
how. For Banger s, expertise can be applied
Expertise as the primary foundation for Banger s
to their knowledge and background as an
advertising strategy for a number of
Goodwill artisan sausage house and scratch-kitchen.
reasons. During the interview, Banger s
Our advertising executions would
expressed an interest in highlighting the
emphasi e this point by capitali ing on the
voices of their employees who have often
knowledge of the Banger s chefs and
been regarded by patrons as kind, helpful
employees. Featuring their personal
and incredibly friendly. Their subject-
favorites on the menu and favorite Austin
matter expertise as a sausage house, which
eats establishes Banger s chefs and
distinguishes themselves from their
employees as experts on all things tasty.
competitors, was also important to them.

11
Trustworthiness is the communicator s perceived honesty,
character and safety. There are two aspects of Banger s
that can boost their trustworthiness. The first is their
scratch-kitchen concept and dedication to making quality
sausage, which can help customers feel as if the brand is
more connected to their food given their start to finish
involvement. This, combined with the nature of being a
locally owned small business, can increase trustworthiness
amongst both locals and out-of-town visitors alike.
Furthermore, this aspect of trustworthiness can come
straight from the customers themselves via positive
reviews online. Having ordinary customers highlight how
good the food and environment is will help boost the
trustworthiness and overall credibility of Banger s.
An additional element that may boost trustworthiness
involves the unique situation of COVID-19. Insights to
Banger s safety procedures shared during our in-depth
interview will be an additional effective element in boosting
trustworthiness with the audience as the country slowly
begins its return to normalcy. This tactic can also fulfill
the element of goodwill, which is the perception of being a
caring entity.
There are many ways to further goodwill. In order to
diversify our advertising strategy, the team recommends
hosting a collaborative charity event with a local Austin
cause to build goodwill with Banger s local target
audiences. As a sausage house with a dog-friendly
environment, hosting an event where Banger s craft
sausages can be featured whilst donating proceeds to a
local animal shelter will give Banger s the impression of a
caring, community-focused business.
Another opportunity to further the element of goodwill can
be done through showcasing Banger s hospitable staff
members. These individuals, who are kind and reflect the
personality of the brand can help new patrons become
comfortable with the complex ordering processes and vast
menu.
This also contributes to the final source characteristic:
social attractiveness. Social attractiveness is a source
characteristic that is defined as individuals who are likable,
similar to message recipients and physically appealing.
Highlighting the voices of these employees through
mediums such as social media posts and videos can bring
attention to Banger s perception as a hospitable
establishment with a down-to-earth personality.
The overall goal of the advertising strategy is to connect
with audience members and establish Banger s as a unique
and local subject-matter expert in the realm of beer,
sausage and good times. Following these source
characteristics and insights, we formulated the following
concepts and executions to satisfy Banger s advertising
needs while maintaining a strong theoretical foundation.
12
 MAY 2021 | THE BEST BEERS AND BRATS

Creative E ecutions
Appl ing Theor to Practice

Advertising Application
Creati e E ec tions
Introduction
Advertising Application

The following creative executions take these theories and apply them
directly to Banger's. The first is staff profiles which showcase a staff
member's favorite menu items and fun facts about them. We then move
on to Banger's Guide to Rainey Street, which highlights the best the
street has to offer. After this, we move onto our first event, "Banger's
Best Beers and Brats" which is a beer and sausage tasting competition.
A series of Instagram reels highlighting the sausage-making process,
customer experiences and Banger's employees at work serves as our
fourth application. Lastly, we present what is perhaps our favorite
execution: "Dog for Dogs," a philanthropy event pairing Banger's with
a local dog shelter for a charitable cause.

Many of these executions are created to be flexibly distributed across

a number of social platforms and even email lists. Videos, images and
copy are able to be reused and redistributed with ease for efficiency.

13
C ea i e E ec i 1

Staff Profiles
EXPERTISE, TRUSTWORTHINESS & SOCIAL ATTRACTIVENESS

Our first approach focuses on social trustworthiness and social attractiveness in order to build AFF FILE
Banger s expertise in the eyes of the consumer. Some people may not be familiar with the local
range of beers or the unique offerings of a sausage house. This will be especially true for one of
our targets: The Out-Of-Towners. The local expertise of Banger s staff will be all the more
valuable as tourism increases with the distribution of the COVID-19 vaccine. To capitali e on
this, we suggest creating employee highlights that focus on who these individuals are, where
they re from, their favorite menu items and some of their favorite things about Banger s or
Austin in general. These highlights can be done in the form of social media graphics or videos
that can be shared across various channels.

Showcasing the staff in a casual and approachable way allows Banger s to feel more accessible
to current patrons and newcomers. People are more comfortable when seeing others who
resemble them. For example, it could be the young wait staff who resemble visiting college
students. This is also the reason we chose to include a variety of facts about each employee;
people could bond over being from the same hometown, having the same interests, etc. These
actions can help employees and Banger s appear more trustworthy to consumers, making
them more likely to follow employee menu recommendations or pick Banger s over other
Rainey street establishments. This execution, combined with the Banger s staff reputation of
being kind and hospitable, will be excellent for targeting The Out-Of-Towners.

14
C ea i e E ec i 2

Banger s Guide to Raine Street

EXPERTISE, TRUSTWORTHINESS & GOODWILL

Our second approach addresses expertise, trustworthiness

and goodwill. While some Austinites may crave bigger and
newer experiences, newcomers may just want to
familiari e themselves with the basics, which makes this
approach especially useful for the Out-Of-Towners. The
local expertise of the Banger s staff, as well as the
attractiveness of Rainey Street opens the opportunity to
provide the guidance that Out-of-Towners may need. We
suggest creating a Banger s Guide to Rainey Street that
highlights local restaurants, activities and shopping for
Out-of-Towners while inviting them to end the night off
with a "bang" -- at Banger's, of course. These guides can be
featured on the Banger s website, Instagram, Facebook and
even physical prints.

Providing customers with a guide that includes other

destinations gives them the opportunity to truly explore
the area while still being encouraged to make a stop at
Banger s. The guide will start with bigger attractions
nearby and will end with Banger s for a beer or sausage
once people get hungry. The back can also contain text and
fun facts, while also of course promoting Banger's itself. An
example of a reel-in on the back could be Thirsty for some
refreshing ice-cold beer? Stop here (Banger s) on the way to
your next destination.

This execution exhibits expertise and goodwill by

highlighting some of the best Rainey Street businesses to
support. As a result, people may be more inclined to stop by
Banger s as the guide shows Banger's knows what's good
and values community over competition. Presenting
themselves as an establishment that is familiar with the
area and an establishment who cares for its customers and
local neighbors also paints Banger's as a trustworthy
business.

15
C ea i e E ec i 3
Best Beers and
Brats Event
EXPERTISE & TRUSTWORTHINESS
Our next approach focuses on trustworthiness and expertise
in order to increase the awareness of Banger s offerings.
While some people may be quite familiar with the various
sausage and beer flavors, others may desire a more hands-on
learning experience. Events can be beneficial for all of
Banger's target audiences, including anyone who wishes to
venture out and try something new. We suggest creating
beer/sausage tasting events to satisfy these needs. These
events can easily be highlighted on social media platforms,
such as Instagram,
Facebook, Tik Tok and the company website. Hosting these
events alongside the breweries they work with would be
advantageous for not only Banger s, but the breweries as well.
Furthermore, partnering with local artists for illustrations and
draft beer descriptions would help present the products and the
event in a nice, appealing way while building further local rapport.
Lastly, a social media voting competition could be implemented in
order to engage the audience even more and increase awareness
of Banger's unique offerings as a sausage house and beer garden.
The winner will be the featured drink at the top of the menu.
Finding an angle to incorporate audience voice helps customers
feel heard and appreciated. Even moreso, it can exemplify the
expertise of Banger's products, which in turn, leads to more trust
in the establishment.
16
C ea i e E ec i 4
Instagram Reels
Behind the Scenes
TRUSTWORTHINESS, EXPERTISE & SOCIAL ATTRACTIVENESS
Our next approach focuses on trustworthiness, expertise and
social attractiveness. Taking a glimpse at the behind the
scenes of Banger s can help new and old customers
appreciate the hard work that goes into making sausage,
beers, and everything in between. They can highlight how
some of their unique menu items are made to spread
awareness of their variety of products. This boosts their
credibility and expertise with their cooking skills, as well as
their trustworthiness by showcasing their staff at work.
Intended to target all three designated audiences, Banger's
can also build their trustworthiness on Instagram reels
through a second series, highlighting their loyal patrons.
Showcasing patrons with their favorite items or simply
having a good time gives off an impression of an authentic
glimpse at the business, boosting their trustworthiness. This
also aids in enhancing their social attractiveness. Viewers of
these loyal "Banger's Babes Highlights" can often see
themselves reflected in the people they see on video and be
more enticed to join in on the Banger's fun.
17
C ea i e E ec i 5

Dog for Dogs

GOODWILL

Our last approach focuses on goodwill in order to build

Banger s as a socially conscious business and a supporter of
local causes. This approach will help shape the attitude an
audience member holds towards Banger s, which will also
present Banger s with more credibility. Sponsorships are a
great way to accomplish this. Our suggestion is Dogs for
Dogs, where Banger s employees grill sausages for charity.
Banger s can partner with a local shelter for this sponsorship
and everyone who wants to can bring their dog(s). The
sponsorship will feature a special sausage on the menu and
contribute a small portion of sales from the sausage to a
shelter.

This can then be featured on the Banger s website, Instagram

and Facebook page. This event can also be annual or occur
on a more frequent cadence.

Partnering with and using resources to donate to a charity

allows both customers to feel that their contributions when
interacting with Banger s is more impactful than just simply N HI

having a meal. It allows Banger s to be seen as one of the few

places on Rainey that does more than just keeping their
customers full. Especially with younger generations that
emphasi e the importance of social causes and Austin's
emphasis on doing social good, Banger s can attract crowds
that align with the same values as them. This execution has
emotional appeal and gives customers a reason to choose
Banger s over other restaurants. Combined with being a
locally owned small business, this can increase credibility
amongst both locals and out-of-town visitors alike.

18
Conclusion
The work began with identifying Banger's key target audiences to establish who the
restaurant was speaking to and how to engage them further. We created three targets who
reflect the current patrons: The Day Walkers, The Weekenders and The Out-of-Towners.

To appeal to these targets, we created an advertising strategy based on the theories and
elements of source characteristics. These can strengthen a source s ability to influence
audience attitudes. We believe the source characteristics of credibility and social
attractiveness best suits Banger's advertising needs while at the same time providing an
opportunity to showcase the restaurant's unique offerings and quirky personality.

Our creative executions reflect these theories in a variety of ways. From a "Dogs for Dogs"
charity event to showcase goodwill to a series of Instagram reels showcasing the craft of good
sausage making, these executions and ideas can help Banger's increase its social media
engagement, create more cohesive messaging and connect with its target audience, all while
bringing more guests to have good food, good drinks, good music and good times.

19