Collaboration - en

Collaboration - YouTube 10/18/17, 3)03 PM
Lesson: Collaboration
Collaborations can be a powerful way to reach new viewers. Forge connections to

find a broader audience.
Get set up
A good collaboration could bring new viewers to your videos. Make sure your
channel is set up and ready for new viewers and get them interested in subscribing.
Things you can do before starting a collaboration:

Set up the visual aspects of your channel with a banner, icon, name, and
sections that will help new viewers understand what you’re all about.
Upload content regularly. This will show new audiences that you’re an active
channel and give them a reason to subscribe.
Establish an audience, even a small one. This can help you understand which
videos viewers enjoy and guide your collab choices.
See it in action
https://creatoracademy.youtube.com/page/lesson/collaboration?hl=en Page 1 of 12
Threadbanger’s channel: ready

to collab
Threadbanger has a fully set-up

channel page, regularly uploads
content, and has more than enough
audience to know what their viewers
like. They’re ready to collab. (Video
Annoying Orange’s branding
in English)
strategy
Dane of Annoying Orange shares his

tips and strategies for establishing a
brand identity on your channel page.
Know your value

Often, creators think they can only collaborate with channels that have a similar
number of subscribers -- but that’s not the case! You’re more than your number of
subscribers. You have skills, access, and resources that can be valuable to other
creators, even ones with a much larger audience! Try to communicate the
advantages you could bring to potential collaborators:
Special skills like being able to sew costumes, write music, or create cool
special effects.
Production resources like a nice camera, post production software, or other

equipment.
Unique access to interesting shooting locations, fancy cars, or interesting

people.
Broad audiences like the demographics of your YouTube subscribers, followers

on other social media, or oﬄine fans.
See it in action
Barely Productions & Vsauce2 & BBC Earth

Threadbanger Unplugged
Barely Productions utilized Vsauce2 collaborated with BBC

Threadbanger’s special design skills Earth by leveraging their unique
to create costumes for their Lady access to an extensive archive of
Gaga parody, which introduced bug and animal footage and shared
Threadbanger to Barely Productions’ it with his large established
big audience. audience. Listen to Kevin talk about
the experience by clicking the title,
above.
Choose compatible collaborators
A collaborator doesn’t have to make exactly the same type of videos as you.
Instead, choose collaborators whose videos you enjoy and compliment your style
and tone.
Questions to consider when identifying potential collaborators:

Could you imagine someone watching one of their videos then immediately
watching one of yours? Would it make sense for them to be programmed
together?
Do you have compatible values? Do they need any of the skills/production

resources/unique access/audience that you have and vice versa?
Do you enjoy their videos? You likely won’t enjoy collaborating with a creator
whose work you don’t admire.
See it in action
Yogscast talk about choosing

collaborators
CEO of the gaming channel Yogscast

talks about choosing compatible
collaborators at 8:20 in this video.
Connecting with potential partners
When reaching out to potential collaborators, it’s important that you make a pitch. In
other words, tell them why you want to collaborate, what you can bring to the table,
and what type of video or project you could make together.
Tips for reaching out:

Use their preferred method of communication often indicated in the “About”
tab.
Be familiar with their channel and the types of videos they make. Include the
value (skills/resources/access/audience) you can provide.
Offer a brief synopsis of the type of collab you want to make.
Make it personal -- use their name and don’t just copy paste the same note to
many creators.
OK sample pitch Great sample pitch

Hi Threadbanger, Hey Rob & Corrine,
I am a cooking channel looking to I love your channel! I watch your Man

collaborate with other channels. I have vs. Pin show regularly -- loved the one
100K subscribers and live in Los last week with the beer bottle glasses.
Angeles. I also have a DIY channel (100k subs),
but I focus more on cooking.
Are you interested?
Here’s my most recent video about
thanksgiving dinner hacks. I’m
reaching out because I have an idea
for a video that I would love to
collaborate with you on!
Here is the synopsis of what I am

thinking, let me know if you’d like to
discuss more...
Be authentic
There’s no formula for making a collaboration video great -- that’s where you get to
be creative! However, it’s important that no matter what the idea is both you and
your collaborator can create it in a way that’s authentic and similar to the style and
tone of your channels.
Consider these things when developing your collab:

If one of your existing viewers saw the collab, would it feel familiar to them? Is
it done in a natural style or tone like your usual videos? Your collaborator
should consider this too.
If a new viewer saw the collab would they be able to get an idea of the types of
videos you usually make?
Are you excited about the idea? Is it something you will be proud to show your
fans?
See it in action
HISHE & The Brotherhood play Freddie W collabs with Key &
with Legos Peele
The animation channel, How it This video combines Key & Peele’s
Should Have Ended, collaborated usual comedy with Freddie W’s
with the stop-motion animation action and special effects, making
channel, The Brotherhood, to create this collab familiar and fun for both
“How The Lego Movie Should Have audiences.
ended.” The comedy was familiar to
HISHE audiences, and the animation
style was familiar to The
Brotherhood’s fans.
Cross-promote
A great collaboration video on its own might attract some new fans, but combine it
with a smart cross-promotion strategy and you have the opportunity to really grow
your audience!
Tips for a successful cross-promotion:

Upload two different videos to both collaborators’ channels. This way, both
audiences have a way to discover the collaboration and be introduced to the
other.
Use cards and description links to provide viewers a way to navigate from one
channel to the next.
Use a verbal call-to-action that directs to the other channel like “go check out
our other video on X channel by clicking the link below” to guide viewers across
channels.
Include collaborator’s channel info in your video’s title and description to help
increase discovery when viewers search to find your collab.
See it in action
Vsauce & Minute Physics Minute Physics & Vsauce
Vsauce uploaded half of his Minute Physics uploaded the other

collaboration with Minute Physics to half of the collaboration to their
his channel. At the end of the video, channel. And just like the video on
he introduces the second video topic Vsauce’s channel, at the end, they
and adds a call-to-action to help fans provide calls-to-action to navigate to
get to the second video. it. No matter what channel you come
from, you're guided to watch both
videos.
Turn new viewers into subscribers
A good collaboration, with smart cross-promotion, has the potential to bring new
viewers to your channel. But once they’re here, you want to ensure they subscribe
and keep coming back often.
Tips for converting new viewers to subscribers:

Ask viewers to subscribe to your channel at the end of the collab video.
Set up your channel to highlight videos new audiences may like best (e.g., put
your best or most relevant videos in the top section and be sure you have a
channel trailer.)
Don’t stop uploading! You’ve done the work of getting these new viewers to
your channel, give them a reason to come back regularly.
These strategies are suggestions pulled from our experience with YouTube creators
and are not promises or guarantees for success.
See it in action
Use your branding to promote a

collaboration
When partnering with a new creator,

Field Day updates their channel
branding to feature their most recent
collaborator.
Try it
Identify three channels you would like to collaborate with. Why might they be a good
fit for your audience?
What type of videos do your audience like the most? Are there channels which
solely produce videos like this?
Create a pitch for a potential collab and take the first steps to get it started.
Check your knowledge

You have a channel that features beauty and hair tips. What type
of channel would be a good fit for a collaboration?
A cooking channel because it’s in a totally different genre.
A channel where you think the creator needs help with their hair and makeup.
Another channel that features beauty and hair tips.
A channel that features fashion tips.
You have a surf video channel and you want to cross-promote

with a channel that features action sports. What should you do
first?
Ask the channel creator how many subscribers and views it has.
Get your channel into shape and develop a specific plan for how you would like
to cross-promote.
Create sections that you think would appeal to the creators of that specific
channel.
Read through the comments of the last video they posted to gauge how much
viewers enjoy their videos.
How can you ensure a collaboration or cross-promotion on a

YouTube video is effective?
List all the collaborators in the video description.

Include a call to action and a card in the video that guides the audience to the
other collaborators’ channels.
Add cards at the end of each video to link channels together.
All of the above.

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Collaboration - YouTube 10/18/17, 3)03 PM

Collaborations can be a powerful way to reach new viewers. Forge connections to

Things you can do before starting a collaboration:

Threadbanger’s channel: ready

Threadbanger has a fully set-up

Dane of Annoying Orange shares his

Know your value

Production resources like a nice camera, post production software, or other

Unique access to interesting shooting locations, fancy cars, or interesting

Broad audiences like the demographics of your YouTube subscribers, followers

Barely Productions & Vsauce2 & BBC Earth

Barely Productions utilized Vsauce2 collaborated with BBC

Choose compatible collaborators

Questions to consider when identifying potential collaborators:

Do you have compatible values? Do they need any of the skills/production

Yogscast talk about choosing

CEO of the gaming channel Yogscast

Connecting with potential partners

Tips for reaching out:

Offer a brief synopsis of the type of collab you want to make.

OK sample pitch Great sample pitch

I am a cooking channel looking to I love your channel! I watch your Man

Here is the synopsis of what I am

Consider these things when developing your collab:

Tips for a successful cross-promotion:

Vsauce & Minute Physics Minute Physics & Vsauce

Vsauce uploaded half of his Minute Physics uploaded the other

Turn new viewers into subscribers

Tips for converting new viewers to subscribers:

Use your branding to promote a

When partnering with a new creator,

Check your knowledge

A cooking channel because it’s in a totally different genre.

You have a surf video channel and you want to cross-promote

How can you ensure a collaboration or cross-promotion on a

List all the collaborators in the video description.

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