NETFLIX

TESTING PHASE
By Group 9
Ishika Ratnam
Rudra Santhawne
Rishabh Singhal
Sushree Panda
Abhishek Sharma
List of Issues/Ideas/Insights
Discovered
Limited Content Diversity: Noticed a lack of variety in the content
available on the My Community tab, with a focus on popular
mainstream shows and movies.
Community Engagement: Discovered a potential lack of interactive
features or discussions related to the content, which could hinder
the sense of community within the tab.
Personalization Precision: Realized that the recommendations
weren't always aligned with individual preferences, suggesting
room for improvement in the personalization algorithms.
Discoverability Challenges: Felt that some content
recommendations were too broad, making it difficult to find niche
interests or genres.
STUDY PROCESS & OBJECTIVE
Through empathy maps we found out
the pain-points in a viewer's streaming
experience on OTT platforms.
Found out that " Cost of commitment" to
a particular series/movie is too high.
Lot of recommended and trending
content on the UI doesn't turn out as
expected.
Brainstormed the ways in which this
pain-point can be mitigated
OUR " HOW-MIGHT-WE" STATEMENT

"How might we make

it easier for our users
to identify the content
they would really like
to see easily"

OUR PROTOTYPE SCREENSHOTS

OUR PROTOTYPE SCREENSHOTS


PARTICIPANT INFO:
Name: AkarshTayal I am not sure if it will be
worth getting into this
series

An MBA student and employee, 23 yrs

old, unintentionally single, believes in
spending his time efficiently and
agrees that finding quality content on
OTT platform is a major problem.
Has his presence on all OTT platforms
including Prime, hotstar and Netflix..
 01 Were you able to navigate to the
community tab on NETFLIX?

02 Did you like the recommendations on

the new community tab?

QUESTIONNAIR 03 Did you participate in the community

discussions, would you like to review

E TO TEST
yourself?

04 Are you finding the new

PROTOTYPE community tab useful?

05 Will you re-visit the

community tab again for
content selection?

SECTION 3
What went well?
The idea of user community was
liked by our personas
User could now also see genuine
reviews for their regional content
The user community on netflix also
provided a way for watchers to
interact with each other and share
their own likable content
We decided to analyze the HMW statement, created a
prototype as per the given persona, tested it on few
participants and then came up with the following
points below
What went bad? Other learning
Initially, the Participants find it Realized that the user community on
difficult to navigate to the user netflix should me placed in such a way
community that it's easily accessible
There was no option to choose a
There should be a mechanism to
particular genre and then see its
identify genuine reviews (it should not
reviews directly, instead the user had
be manipulated by production houses)
to search for it.
 USER EXPERIENCE (UX)
01 EVALUATION

GOALS FOR 02 EASE IN USER EXPERIENCE

03 PERSONALIZATION

TESTING 04 FEEDBACK COLLECTION

PROTOTYPE 05 DEVELOP A USP FOR

ATTRACTING
VIEWERS
FACTORS FOR ASSESSING TESTING PHASE
Did the user face any confusion/hesitation
while navigating the tab ?
Did the user spend enough time on the
"community tab"?
Did the user consider the interactions on
community tab to chose his content?
Did the user participate in the discussion
for asking questions?
Planned Next Steps
Diversify Content: Collaborate with local creators and
filmmakers to curate a more diverse range of content, including
regional movies and shows that would resonate with the Tier II
city's audience.
Boost Community Interaction: Implement interactive features
such as discussion boards, watch parties, and user-generated
content submissions to encourage engagement and discussions
around shared interests.
Refine Recommendation Algorithms: Invest in refining the
recommendation algorithms to provide more accurate and
personalized content suggestions, catering to individual tastes.
Regular Iteration: Commit to regular updates and improvements
based on user engagement patterns and feedback, ensuring a
dynamic and evolving platform.
THANK YOU!!