Tech Talk Case | Group 6

How can Khare identify potential influencers from among his subscriber base and engage with
them appropriately?
 Who are influencers on Digital Media Platforms?

Have expertise in a domain, singular

Someone who has amassed noteworthy or multiple content/interest niche, e.g.
followings across social media Tech, Fashion, Food, Beauty,
networks, channels, and platforms. Lifestyle

Influencers

They have high amount of trust that

Companies indulge in longer term built up with their following, and
collaboration and a comprehensive, recommendations from them serve as a
multi-platform brand promotion form of social proof to your brand’s
strategies with them. potential customers.

As influencers on their own have a niche, they also specialize by platform, so for social networking sites, there
will be a different set of influencers and on blogs a different set of influencers, even social bookmarking sites
have a set of people considered experts in their own domain so identifying them will vary slightly but the core
ideas to identify them will be the following:
 How to identify Influencers on various channels?

01. Inbuilt Analytics of SM Platforms

Facebook's Top Fans and Twitter's people analytics who like our
02. Descriptive Analytics | User Statistics (Exhibit 10)
User Static to find out people who are having maximum number
posts on a regular basis of followers and interactions on a particular platform

03. Descriptive Analytics | User Groups (Exhibit 10)

04. Tweet Metrics -> Sentiment Analysis -> + / -
User Groups can also be used in this statistic to see how Link Tweet Metrics of a particular user to the sentiment analysis
actively a user participates in a group of the topic they are tweeting and if positive use them as a
touchpoint

05. Identify Key Areas of Follower Base (Exhibit 6)

Focusing on the key interests of the follower base - bringing
06. Competitor Platform Analysis
Find out how people and influencers are engaging with other
technology and focus area of tech talk into perspective similar platforms and then tap them to engage with ours
 How to engage with these influencers?

01. Indulge in a discussion online with them

Organizing weekly online discussion groups, to bring in different
02.
points of view and indulge as many subscriber base as possible
Facebook Live Session
In 2016, Social Media had Facebook Live Session, so it could
indulge in 1 on 1 interviews and such sessions with people who
are domain experts on a topic

03. Giveaways on their platform

As a tech publishing platform, they will get promotional
04. Host a series of online quiz contests
Mega prize in a month, The idea behind it will be that they will
material for articles, they can give that to their top followers / have to guess companies and share out profile their handle
influencers

05. Develop Human Connect

Show more of your people and micro level influencers on your
06. Collaborations for Articles on their own platforms
Inviting influencers to share their opinion through collaborative
channel, give them recognition to develop brand connect articles or guest articles via TechTalk platform.