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De La Salle–College of Saint Benilde

School of Design and Arts


Multimedia Arts Program

Decrypting Copyrights
An online video non-fiction project used to educate Catholic SHS and Freshmen College
students around NCR about intellectual property
Online Video Non-Fiction
BESA, Miguel Augusto A.
TACASTACAS, Kathrina B.

MMAPRJ3 USER TESTING

April 28, 2020

1
DEMOGRAPHIC INFORMATION

Audience Type Computer Usage

Catholic SHS Students 19 10 hrs. wk. 30


Freshman College 7 TOTAL (participants) 30
Catholic Grade 10 4
Students
TOTAL (participants) 30

Age Gender
15 4 Women 12
16-17 15 Men 28
18-20 11 TOTAL (participants) 30
TOTAL (participants) 30

Results and Analysis

Use this for each item:

Item 1 – Storyline

Number of participants 30
Average 4.31

Findings Recommendations
Will try to consider adding the voice-overs
recorded in PRJ1 for added knowledge.
The students (users) were somewhat
impressed by the flow and the
consistency of the topic. The message
was clear and was understood.

Item 2 – Presentation

Number of participants 30
Average 4.04

Findings Recommendations

2
Would fix the color grading and the sound
Feedback is mixed, with regards to the technicalities. Would retain the subtitles as
technical and the post-produced closed captions (CC).
delivery. Nevertheless, majority of the
users appreciated the cinematics of
the video.

Item 3 – User Experience (Main Content)

Number of participants 30
Average 3.85

Findings Recommendations
With regards to the content, it would have
A mixed myriad of the users praised been possible that sound bites of the
the main content, but the others feel interviews in PRJ1 could have been added to
that the output could be revised for it.
more improvements.

Item 4 – User Experience (Website)

Number of participants 30
Average 4.24

Findings Recommendations
Content may be updated and revised from
Users appreciated the interactive time to time, with supplementary sources.
elements and the fluid animation of
the website. Very few found it less
interactive.

Item 5 – Analysis

Number of participants 30
Average 4.25

Findings Recommendations

3
Much of the users liked how the It may be possible for the proponents to keep
project analyzes the scope and the key the website up to date for the future visitors
message of intellectual property of the website.

Item 6 – Site Navigability

Number of participants 30
Average 4.27

Findings Recommendations
It may make the website an inspiration for
Most of the users mostly liked the future IP projects with regards to the flow of
animation and the navigation of the the website.
website.

Item 7 – Readability

Number of participants 30
Average 4.47

Findings Recommendations
Maintain the legibility and the engagement of
Users liked the legibility and the direct the visitor with the website.
understanding of the content in the
website.

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