Question no.

2: Select a company of your own

choice and write down why this company is one of
the most innovative company?
Nike
Nike, Inc. is an American multinational corporation that is
engaged in the design, development, manufacturing, and
worldwide marketing and sales of footwear, apparel, equipment,
accessories, and services. The company is headquartered near
Beaverton, Oregon, in the Portland metropolitan aea
Reasons
Adoption and Creation of New Technology

Since 2009, Nike patents have almost doubled, surpassing competitors

Adidas and Under Armour — not to mention Ford, Lockheed Martin
and Pfizer.
Focus on Consumer Experience
By continually using technology to strengthen the connection consumers
have with their product, Nike showcases that they surpass their
competitors innovation-wise while accentuating their commitment to
their customers
Innovation for Shoes and for the Planet
Today, more than 71% of materials used for Nike footwear and apparel
products are made from recycled material – an impressive feat when
considering that since 2008, Nike has increased their revenue by more
than 64%.

Ultimately, Innovation is in Nike’s DNA

Nike Co-Founder Bill Bowerman got the inspiration for the first running shoe from
his home waffle iron, still located at the Nike headquarters.This ability to think
outside the box and use creativity is what ultimately propels Nike forward and
helps them retain their innovative edge.