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Computers in Biology and Medicine 43 (2013) 281–286

Contents lists available at SciVerse ScienceDirect

Computers in Biology and Medicine


journal homepage: www.elsevier.com/locate/cbm

Innovative health care delivery system—A questionnaire survey to


evaluate the influence of behavioral factors on individuals’
acceptance of telecare
Jui-Chen Huang n
Department of Health Business Administration, Hungkuang University, No.1018, Sec.6, Taiwan Blvd., Shalu Dist., Taichung City 43302, Taiwan, R.O.C

a r t i c l e i n f o abstract

Article history: The purpose of this research is to explore people’s intention to use telecare and evaluate the degree of
Received 29 June 2011 influence that behavioral factors on individuals’ acceptance of telecare. The subjects are residents of
Accepted 27 December 2012 Taiwan. The Structural Equation Modeling (SEM) technique was used to analyze the forecasting model
applied to telecare. The results show that this model has good explanatory power for the behavioral
Keywords: intentions of using telecare. Among factors influencing the behavioral intentions of using telecare, the
Telecare strongest factor is attitude, followed by the perceived usefulness, the perceived ease of use, subjective
Technology acceptance model norms, and personal innovativeness, respectively. The findings of this study may serve as a reference to
TAM future studies.
Innovation
& 2013 Elsevier Ltd. All rights reserved.

1. Introduction On the other hand, the implementation of telecare may be


associated with user resistance [42,12]. Ignoring the user side of
An aging population structure leads to a considerable demand for such technological innovation may limit its usefulness and inter-
health care, in turn, increases the medical care expenses. The fere with user intentions [51]. Or and Karsh [48] performed a
demand for long-term care services is expected to increase from systematic literature review to identify the variables promoting
48.7% to 59.9% over the next 10 years [47,60]; hence, it is important consumer health information technology (CHIT) acceptance
to integrate medical care resources to achieve resource sharing. Care among patients. They suggested that future research guided by
devices based on information and communication technologies technology acceptance theories should improve the understand-
(ICTs) include real-time visual and auditory contacts and relation- ing of patients’ CHIT acceptance, which in turn could lead to
ships between caregivers and users, clothing and household furnish- better CHIT design and implementation. Koch and Hägglund [40]
ings that monitor patients inside and outside their homes, and suggested that health informatics in elderly care is an expanding
electronic bracelets that keep track of patients’ symptoms [11]. field of interest, but there is still a lack of knowledge concerning
Telecare can be used in home health care, and to prevent and the elderly technological needs and the optimal design. There are
monitor illness [34]. In particular, the use of telecare on chronic scanty evaluation studies on telecare, particularly those with an
ailments has been confirmed highly effective [8,10,30,35,39,46], and evaluation framework of the integrated model. In comparison
is able to reduce the expanding medical expenses [6,29,39,45,61]. with studies in other countries, relevant studies in Asian area are
Organizational and societal changes, such as cost reduction policies insufficient [39].
and an aging population, are the main driving forces for the Acknowledging the advantages of telecommunication technol-
development of telecare [9]. Patients are generally satisfied with ogy and medical care, the Taiwanese government in 2008
telecare, but they prefer a combination of telecare with conventional included telecare as a development project in the emerging
health care service [10]. Even though telecare offers many benefits service industry. Therefore, it is important to explore and forecast
[70], there are organizational, ethical, legal, design, usability and the public’s willingness to use telecare, which is the motive of
other matters that need to be resolved before it becomes prevalent this study.
[10]. Evers and Loey [25] indicated that telecare has been regarded
as a potential solution for many years but has yet to be accepted,
due to legal, technical and ethical problems. Horton [32] pointed out 2. Prior research and theoretical background
that many telecare devices are not user-friendly and bulky.
2.1. Technology acceptance model (TAM)

n
Tel./fax: þ886 3 5502 347. The technology acceptance model (TAM) proposed by Davis
E-mail address: juichen@ms17.hinet.net [20] has been supported by numerous studies, and has been well

0010-4825/$ - see front matter & 2013 Elsevier Ltd. All rights reserved.
http://dx.doi.org/10.1016/j.compbiomed.2012.12.011
282 J.-C. Huang / Computers in Biology and Medicine 43 (2013) 281–286

researched in the area of information systems for nearly two and affects adoption indirectly through the usefulness and ease of
decades. It has been successfully applied to predict the usage use. Referring to the definition proposed by Rogers [54], this
intention for a variety of new technologies [13,37]. TAM [20,21] is study developed the following hypotheses:
comprised of five constructs: perceived ease of use (PEOU),
perceived usefulness (PU), attitude toward using (ATT), beha- H3a. Innovativeness positively affects perceived ease of use
vioral intention to use (BI), and actual system use (AU). Of these, (PEOU).
BI is modeled as a function of ATT and PU, and it determines the H3b. Innovativeness positively affects perceived usefulness (PU).
actual use. ATT is determined by a function of PU and PEOU. PEOU
affects PU, and ATT affects BI directly. PU is defined as ‘‘the degree
2.3. Subjective norm
to which a person believes that using a particular system would
enhance his or her job performance’’, and PEOU as ‘‘the degree to
The subjective norm (SN) is the person’s perception that most
which a person believes that using a particular system would be
people who are important to him think he should or should not
free from effort’’ [20]. ATT is defined as positive or negative
perform the behavior in question [26]. Holden and Karsh [31]
feelings toward the information technology (IT). BI is defined as
indicated a number of studies that had tested potentially impor-
‘‘a person’s subjective probability that he will perform some
tant relationships not specified in the original TAM [66], such as
behavior’’ [26] Substantial empirical evidences have accumulated
the effect of the subjective norm [15,16,17,19,23,52,55,56,67]. In
to support the notion that attitude mediates PU and BI in using
most cases, the subjective norm is directly and significantly
information systems [38,24,62].
related to a person’s intention to use the system and
Relevant studies [62,63] have suggested that TAM should
the perceived usefulness (PU) [17,23,41,43,52,55,56,57,67,68].
integrate other theories of acceptance in order to incorporate
The following hypotheses are thus proposed:
relevant human and social factors, and facilitate its predictive and
explanatory power. In addition, the number of studies on TAM in H4a. Subjective norm (SN) has a direct effect on perceived
the field of health care, particularly in medical informatics, is usefulness (PU).
rather limited. As a result, the development of TAM has been
considered from an aspect of providing greater empirical health H4b. Subjective norm (SN) has a direct effect on behavioral
care [15,16,36,50,69]. Wilson and Lankton [65] indicated that intention to use (BI).
future research should consider using other methods or con- As many previous theories and studies have indicated, BI and
structs in order to develop a better model. Holden and Karsh [31] the usage of technology share a strong and significant causal
reviewed over 20 studies using health IT for patient care, all of relationship, and this can be used to predict the actual usage
which had been published on or before July 2008. They suggested [18,44,59,64]. Agarwal and Prasad [2] argued that for a survey-
that TAM can predict a substantial portion of the use or accep- based research design, behavioral intention is more appropriate
tance of health IT, but that the theory may benefit from several than actual usage, as ‘‘it is measured contemporaneously with
additions and modifications, indicating that there is a need to beliefs’’. Ajzen [3] proposed TPB (the theory of planned behavior).
continue exploring new theoretically motivated variables and He regarded behavioral intention to use (BI) as a prerequisite for
relationships that can be added to TAM. Djamasbi, Strong, and action, and that the use of attitude toward using (ATT) only
Dishaw [22] pointed out that TAM does not always adequately cannot directly predict behavior. In contrast, only behavioral
explain user behavior. Based on the above studies, this study intention to use (BI) can enable accurate predictions [3–5].
suggests that future studies should investigate the important The research model of this study is as shown in Fig. 1.
factors that influence the acceptance of e-health by patients. The theory of reasoned action (TRA) proposed by Fishbein and
Thus, the following hypotheses are proposed: Ajzen [26] suggests that if the attitude of an individual toward
behavior is more positive, the individuals’ behavioral intention to
H1a. Perceived ease of use (PEOU) has a direct effect on the
use (BI) will be relatively stronger. Thus, the following hypothesis
attitude toward using (ATT) of telecare.
is proposed:
H1b. Perceived ease of use (PEOU) has a direct effect on per-
H5. An individual’s attitude toward using (ATT) and behavioral
ceived usefulness (PU).
intention to use (BI), with respect to telecare, are positively
H2a. Perceived usefulness (PU) has a direct effect on the attitude associated.
toward using (ATT) of telecare.
3. Materials and methods
H2b. Perceived usefulness (PU) has a direct effect on behavioral
intention to use (BI). 3.1. Research design and data collection procedures

2.2. Innovativeness The questionnaire was pre-tested to verify the appropriateness


of the questionnaire content. Content validity was ensured
Goldsmith and Hofacker [27] defined innovativeness as ‘‘the through an extensive literature review of academic and practical
relative willingness of a person to try a new product or service’’. journals, as well as discussions with eight experts in this domain.
Rogers [54] referred to innovativeness as ‘‘the degree to which an Since telecare is in its incipient stages in Taiwan, a convenience
individual or other unit of adoption is relatively earlier in sample was used in order to deal with the fact that most people
adopting new ideas than other members of the social system’’. had little knowledge of telecare, which could undermine the
There is no consensus in the definition of innovativeness [53]. effectiveness of the questionnaire. Therefore, this study selected
Agarwal and Prasad [1], and Chang, Cheung, and Lai [14] indicated individuals aged 15 years and older, and who had visited the
that the perceptions of an innovation are a key independent Taiwan International Senior Lifestyle and Health Care Exhibition,
variable of information technology adoption. as the subjects. A detailed telecare description was provided to
Schillewaert, Ahearne, Frambach and Moenaert [58] pointed the subjects. A total of 369 valid samples were retrieved, with
out that individual innovativeness directly affects technology females accounting for 53% of the respondents. Most of the
adoption, positively affects perceived ease of use (PEOU) [38,49], respondents are in the 35–44 age group (34%), followed by the
J.-C. Huang / Computers in Biology and Medicine 43 (2013) 281–286 283

H4b

H4a
SN PU H2b
H2a

H3b
H1b ATT BI
H5

H1a
Innovativeness PEOU
H3a

Fig. 1. The research model. Note: perceived ease of use (PEOU), perceived usefulness (PU), Subjective norm (SN), attitude toward using (ATT), behavioral intention to
use (BI).

45–54 age group (30%); 53% of the respondents have university or Table 1
graduate education; their average monthly income ranged The demographic characteristics of the participants.
between NT$50,000 and NT$80,000 (US$1ENT$28.92) (see
Characteristics of the participants Number of Percentage of
Table 1). participants participants (%)

3.2. Measures of the constructs Gender


Male 173 47
Female 196 53
The contents of the questionnaire was based on the definition
Age (years old)
and constructs of TAM [20,21], innovativeness [54], and subjec-
15  24 16 4
tive norm (SN) [26]. Four constructs, namely perceived ease of use 25  34 43 12
(PEOU), perceived usefulness (PU), attitude toward using (ATT), 35  44 125 34
and behavioral intention to use (BI), were included. The oper- 45  54 109 30
ationalization and sources of the questionnaire items in this study 55  64 48 13
4 65 28 8
are shown in Table 3. The measurement was based on a five-point
Likert-type scale, ranging from 5 (strongly agree) to 1 (strongly Marital status
Married 185 50
disagree).
Single 184 50
Education
3.3. Data analysis methods Junior high school or below 28 8
Senior high (vocational) school 67 18
Junior College 80 22
Confirmatory factor analysis (CFA) was conducted to examine
University 129 35
the reliability and validity of the measurement model, and the Master degree or above 65 18
structural equation modeling (SEM) was employed to interpret the
Monthly household income (US$1 ENT$28.92)
causal model, using LISREL 8.7 as the instrument of information o NT $20,000 8 2
analysis. Each of the impact coefficients was estimated using the NT$ 20,001 50,000 98 27
maximum likelihood estimates method, while the model’s overall NT$ 50,001 80,000 196 53
goodness of fit was evaluated using the following seven indicators: NT$ 80,001 120,000 61 17
4 NT$ 120,001 6 2
the chi-square statistic/degree of freedom, the goodness-of-fit index
(GFI), the adjusted goodness-of-fit index (AGFI), the normed fit
index (NFI), the comparative fit index (CFI), the root mean square
residual (RMR), and the root mean square error of approximation Table 2
(RMSEA). Fit indices for measurement and structural models.

Fit indices Recommended value Measurement model Structural model


4. Results
GFI Z 0.9 0.91 0.90
AGFI Z 0.8 0.88 0.87
4.1. Reliability and validity of the measurement model NFI Z 0.9 0.99 0.99
CFI Z 0.9 0.99 0.99
In this study, the measurement model included 21 indicators RMSEA r 0.1 0.06 0.06
RMR r 0.05 0.03 0.04
describing six latent constructs (PEOU, PU, Innovativeness, SN, ATT, w2/d.f. r3 2.12 2.33
and BI). As suggested by Hu and Bentler [33], the overall model fit
was assessed by several goodness-of-fit indices: the chi-square
statistic/degree of freedom, GFI, AGFI, NFI, CFI, RMR, and RMSEA. model was assessed using Cronbach’s alpha and construct reliability
The results of the CFA are presented in Table 2. The goodness-of-fit (see Table 3). The construct reliabilities (ranging from 0.83 to 0.92)
indices suggested that the measurement model was a good fit to the and alpha coefficients (ranging from 0.82 to 0.92) for all of the six
data. Therefore, this study further evaluated the psychometric proper- constructs were higher than the benchmark of 0.6, as suggested by
ties of the measurement model in terms of its reliability, convergent Bagozzi and Yi [7]. This demonstrated high internal consistency, and
validity, and discriminant validity. in turn, the reliability of each construct.
CFA was used to examine the reliability and validity of the The construct validity included convergent and discriminant
measurement model. The internal consistency of the measurement validities. The results of the test of convergent validity are presented
284 J.-C. Huang / Computers in Biology and Medicine 43 (2013) 281–286

in Table 3. The results revealed that most of the standardized factor suggested by Hair et al. [28] to pair these two latent constructs
loadings of the indicators in each construct were higher than the and subject them to two models of CFA. The first model allowed the
suggested level of 0.50 [28]. Furthermore, they were statistically correlation between the two constructs to be estimated (uncon-
significant, at po0.01. Hence, the convergent validity of the strained), while in the other model, the correlation between the two
measurement indicators was supported. In addition, a discriminant constructs was set at 1 (constrained). The chi-square difference test
validity test was performed to establish the distinction among the was then employed to compare the two models. All of the
constructs used in this study. This study followed the method chi-square difference values were statistically significant, at
po0.01. Hence, the discriminant validity was confirmed.

Table 3
Reliability and validity results. 4.2. Structural model

Categories Standardized The SEM technique was used to interpret the causal model.
factor loading The structural model was a good fit to the data (see Table 2), and
Perceived ease of use (0.91, 0.91)a [20,21]
the variance explained that with respect to the structural model,
I find that using the telecare is simple. 0.83 the R2 value of the behavioral intention to take action was 0.80
I find that the telecare is easy to learn. 0.85 (higher than 0.5). This implied that the structural model had
I find that the telecare is easily understandable and clear. 0.87 adequate favorable explanatory power.
Overall, I find that using the telecare is convenient. 0.84
Fig. 2 indicates the relationship of the structural model, and
demonstrates the standardized path coefficients of the significant
Perceived usefulness (0.91, 0.91)a [20,21] structural relationships among the tested variables. Perceived ease of
I find that using the telecare is helpful in monitoring health. 0.85
Telecare can enhance my level of convenience in accessing 0.89
use (PEOU, standardized path coefficient¼ 0.39) was found to
medical care service. significantly and positively affect attitude toward using (ATT); there-
Overall, I find the telecare highly useful. 0.88 fore, Hypothesis 1a was supported. Perceived ease of use (PEOU,
standardized path coefficient¼0.77) was found to significantly and
Innovativeness (0.83, 0.82)a [54] positively affect perceived usefulness (PU); therefore, Hypothesis 1b
I’m the first to try new technology among the surrounding 0.77 was supported. Perceived usefulness (PU, standardized path
people. coefficient¼0.60) was found to significantly and positively affect
I like to try new technology. 0.84
I’m open to new ideas. 0.75
attitude toward using (ATT); therefore, Hypothesis 2a was supported.
Innovativeness (standardized path coefficient¼0.91) was found to
significantly and positively affect perceived ease of use (PEOU);
Subjective norm (0.83, 0.84)a [26]
Relatives encourage and support me to use the telecare. 0.59 therefore, Hypothesis 3a was supported. SN (standardized path
Friends encourage and support me to use the telecare. 0.73 coefficients¼0.28 and 0.22, respectively) was found to significantly
Medical care personnel encourage and support me to use the 0.80 and positively affect both perceived usefulness (PU) and behavioral
telecare. intention to use (BI); therefore, Hypotheses 4a and 4b were sup-
Media endorses the use of the telecare. 0.86
ported. Attitude toward using (ATT, standardized path
coefficient¼0.99) was found to significantly and positively affect
Attitude toward using (0.89, 0.89)a [62]
behavioral intention to use (BI); therefore, Hypothesis 5 was sup-
I like using the telecare. 0.88
Overall, I consider the telecare to be just right. 0.84 ported. As the impact of perceived usefulness (PU) on behavioral
In my old age, using the telecare would be ideal. 0.84 intention to use (BI) and the impact of Innovativeness on perceived
usefulness (PU) were not statistically significant, it was supposed
Behavioral intention to use (0.92, 0.92)a [62] that Hypotheses 2b and 3b were not supported.
Overall, I am highly willing to use the telecare. 0.90
If necessary, I would use the telecare often. 0.84
In my old age, I am willing to use the telecare. 0.89
5. Discussion
In my old age, I would use the telecare often. 0.82

a
Values in parentheses for constructs indicate construct reliability and The purpose of this research was to explore people’s intention to
Cronbach’s alpha, respectively. use telecare and evaluate the degree of influence that behavioral

H4b: 0.22*

H4a: 0.28*
SN PU (R2=0.97)
H2b: n.s.
H2a: 0.60*

H3b: n.s.
H1b: 0.77* ATT (R2=0.83) BI (R2=0.80)

H5: 0.99*
H1a: 0.39*
Innovativeness PEOU (R2=0.82)
H3a: 0.91*

Fig. 2. Hypotheses testing results. Note: perceived ease of use (PEOU), perceived usefulness (PU), Subjective norm (SN), attitude toward using (ATT), behavioral intention to
use (BI). *Path coefficient is significant at the 0.05 level. n.s. insignificant at the 0.05 level.
J.-C. Huang / Computers in Biology and Medicine 43 (2013) 281–286 285

factors on individuals’ acceptance of telecare. The results indicated insufficient studies on telecare evaluation, especially in Asia. For
that the forecasting model of telecare, based on the perceived ease of industries, this may accelerate the development of the digital health
use (PEOU), perceived usefulness (PU), personal innovativeness, industry and help to effectively integrate information communica-
subjective norms, attitudes, and intention, could be accepted. Further- tion with the technology industry, the generic service industry and
more, the explanatory power of the willingness to use telecare the health care industry, in order to improve people’s lives.
achieved 80%, indicating that the forecasting model of telecare could The research model showed a good fit, and thus, is a useful
effectively forecast and explain people’s willingness of use. reference for future studies, developers of technology, and policy
The model showed good fit, and thus, it is a useful reference for makers. The results were consistent with Wilson and Lankton
future studies. This study made a number of important findings. [65], who indicated that future research should consider using
First, the perceived ease of use (PEOU) has a significant positive other methods or constructs in order to develop an improved
effect on the perceived usefulness (PU), indicating that the ease of model. On the other hand, the findings of this research suggested
use of the system affects the perceived usefulness (PU). To enhance that telecare innovativeness and subjective norm are likely to be
the perceived ease of use (PEOU), it is suggested to create operating important constructs in users’ acceptance of telecare. Therefore,
interfaces that are user-friendlier, and to provide a demonstration this study proposed that these two factors should be included in
system for practice, in order to make users feel more comfortable to future telecare acceptance models. More research on telecare and
use the system. In addition, education is important for users’ ease of its effects needs to be conducted, in order to provide evidence for
use, as the users could realize that telecare is a useful, convenient, optimizing the use of this promising technique.
and accessible service. The perceived usefulness (PU) has a signifi- There were a number of research limitations of this study.
cant positive effect on the users’ attitude, indicating that the attitude Telecare is a technology in Taiwan; therefore, the general public
toward using (ATT) is positively affected when people find the has limited knowledge of it. The analysis on the formation of the
system to be helpful. This could mean that users will adopt a new IT model from the perspective of the general public may have
system if they perceive the system as useful, even if they dislike it. affected the accuracy of this study, and it was difficult to collect
The acceptance of innovation has a significant positive effect on the data. Consequently, this study selected representative audiences
perceived ease of use (PEOU) of telecare; in other words, users with attending an international exhibition as the subjects. Although
higher acceptance of innovation will regard the system as easy to this method could solve the predicament, the subjects might have
use. For users with low acceptance toward innovation, it is sug- been those who were interested in such a topic or those with a
gested to find ways reduce their anxiety toward new technology higher level of education. As a result, in addition to conducting a
and increase their willingness to use. For those with higher pre-test and testing expert content validity during the distribu-
acceptance of innovation, it is suggested to increase the variety of tion of questionnaires, this study used convenience sampling to
telecare access to meet their needs. The findings of this study select 60 subjects who did not attend the exhibition, in order to
suggested that when developing user training programs, reducing investigate the cognitive difference between them and those who
users’ anxiety will be helpful. Another suggestion is to develop attended the exhibition. The result showed that there was no
multi-functional accessories, such as multi-language accessories statistically significant difference. Therefore, the reliability, valid-
with touch screens. This study found that individual innovativeness ity, and representativeness of this study were all acceptable.
could enhance attitudes toward using telecare. Updating and chan- However, in the future, it is advised to conduct large-scale studies
ging users’ ideas regarding telecare may influence others’ acceptance where a larger sample size of subjects can be selected, in order to
of innovativeness, thereby achieving the acceptance and adoption of strengthen the investigation on this important issue.
telecare. The acceptance of innovation has no significant effect on
the perceived usefulness (PU), suggesting that users will not find a
system to be helpful when the acceptance of innovation is high. The Conflict of interest statement
subjective norms have both direct and indirect effects on the
behavioral intention of use (BI), indicating that the intention of No competing financial interests.
use will be affected by the support of friends and family. The
subjective norms have a significant and positive effect on the References
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Maturitas 63 (3) (2009) 195–199. Jui-Chen Huang is an assistant professor in the Department of Health Business
[41] X. Lishan, Y.C. Chiuan, M. Choolani, C.H. Chuan, The perception and intention Administration, Hungkuang University, Taiwan. She received her Ph.D. degree in
to adopt female-focused healthcare applications (FHA): A comparison Technology Management from Chung-Hua University, Taiwan, as well as an MS in
between healthcare workers and non-healthcare workers, Int. J. Med. Inform. Public Health from Kaohsiung Medical University, Taiwan. Her current Ph.D.
78 (4) (2009) 248–258. research interests include healthcare information management, technology man-
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ging chronic disease with home telecare: a system architecture and case evaluation, long-term care management, and marketing. She has many papers
study, EMBS/BMES Conference 3 (2002) 1896–1897. published in SSCI, SCI and EI journals, and she is a reviewer of many SCI, SSCI and
[43] Y. Lu, B. Wang, Exploring Chinese users’ acceptance of instant messaging EI journals. She is listed in Marquis Who’s Who in Science and Engineering (2011–
using the theory of planned behavior, the technology acceptance model, and 2012), Marquis Who’s Who in Medicine and Healthcare (2011–2012), and Marquis
the flow theory, Comput. Hum. Behav. 25 (1) (2009) 29–39. Who’s Who in Asia (2012).

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