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GLOBALIZATIONƬGLOCALIZATION
ʒʚʝʐʏʚʗʖʏʥʗʮʗʒʚʝʙʏʚʗʖʏʥʗʮ
ʒʚʝʐʏʚʗʖʏʥʗʸʏʗʒʚʝʙʏʚʗʖʏʥʗʸʏ
ʛˈ˥˖ː˃˓ˑˇːˋ˕ˈˏ˃˕˔ˍˋˊ˄ˑ˓ːˋˍ
GLOBALIZATIONƬGLOCALIZATION
Thematic Collection of Papers of International Significance
ʒʚʝʐʏʚʗʖʏʥʗʮʗʒʚʝʙʏʚʗʖʏʥʗʮ
ʛˈˉˇ˖ː˃˓ˑˇː˞ˌ˕ˈˏ˃˕ˋ˚ˈ˔ˍˋˌ˔˄ˑ˓ːˋˍ
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
2017.
̸̸̻͇̹̈́̈́́̀͏̸̸̸̻͇́́̈́̓̈́́̀͠͏̸́͠ͅͰΌ;ͪͻͯͳͽͰͷͪͽͼ͵ͳͲͫͻͳ͵
(-0#"-*;"5*0/(-0$"-*;"5*0/Thematic Collection of Papers of International Significance
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͌ͻͰͯͳͶͳͳͺͻͳͻͰͯͳͶͳ&EJUPST͉Ͱͯͪ͵ͽͻΆ
͈ͻͿͯͻ͌ͻ͑;ͬͪ͵ͬͳΕ
͈ͻͿͯͻ̺Ͷͪͯͳͷͳͻ͐ͶͬͳΕ
̽ͯͻ͇ͶͳͬͰͻͪͪͅͻ͵ͬͳΕ-͊ͪͬͳΕ
͉ͰͰͲͰͽͳ
Prof. dr Ewa J. Bujwid-Kurek, ͪͭ͠ͰͶͼ͵ͳ ;ͳͬͰͻͲͳͽͰͽ ; ̓ͻͪ͵ͬ;, ͍ͪ͵;ͶͽͰͽ Ͳͪ ͷͰΌ;ͪͻͯͰ ͺͶͳͽͳ͵Ͱ
ͼͽ;ͯͳΒͰ (͈Γͼ͵ͪ)
͈ͻͿͯͻ̺Ͷͪͯͳͷͳͻ̺;ͶͰͽͳΕ
͌ͳͬͰͻͲͳͽͰͽ;̹Ͱͭͻͪͯ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ (͊ͻͫͳΒͪ)
Prof. dr Jaffar Sahib, Zavia University (Lybia)
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Graficolor
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ISBN 978-86-81319-11- ͊͊̽
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Democracy as an Instrument of Global Struggle for Domination ................................................... 1¢9
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Cultural Identity of Young People Under the Effects of Globalization ................................... 101¢113
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Globalization Through the Prism of the New Information-
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Brexit and the New Image of EU Corporate World ................................................................... ¢161
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Social Status of Youth in Kosovska Mitrovica as a Consequence
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Warning Signs Regarding a Frozen Conflict in the Balkans ..................................................... 190¢203
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The Impact of Global Changes on the Security of Small Countries of
the Western Balkans ....................................................................................................................... 204¢
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Interwining of Cultures vs. the Imposition of One Culture ...................................................... 263¢
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Globalization and Glocalization – The Example of Islamic Culture........................................ 337¢349
vii
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Objectivity of Media Reporting in Conflict Situations .............................................................. 461¢473
viii
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Past Challenges and Future Possibilities in the Global Society
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The Radicalization of Global Inequalities – An Open Issue ..................................................... 483¢496
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i'BLF/FXTuBT'BDUPSTJO$SJTJT4JUVBUJPOT ................................................................................ 497¢10
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The Importance of Information Communication Technologies for Accelerating
the Process of Globalization . ....................................................................................................... 11¢
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(De)constructing the Discourse of Globalization in the Novel Foe by J. M. Coetzee 2¢39
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Solidarity in the Globalizing Society – The Acceptance of Children With
Disabilities in the Educational System in Kosovo and Metohija .............................................. 40¢48
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The National and the Universal .................................................................................................... 49¢61
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National Deviant Phenomenon – The Republic of Srpska Between the
Global and the Local ....................................................................................................................... 62¢72
̺Ͱͼͪ̽ͅͳͶͽΒͰͬͳΕ
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The Willingness of Serbia for Adaptation to Climate Changes ................................................ 73¢
ix
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The .BJO#SJEHFPOUIF3JWFS*CBSThe Cultural Element and the Symbol of
Inter-ethnic Divisions in Kosovska Mitrovica ............................................................................ ¢
͉ͪͯͳͪ͆ͅͰͯͰΓ͵ͬͳΕ
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Globalization and Workers' Strikes and Protests Against the
Changes of Labour Law in Serbia and the Wider Region .......................................................... 613¢626
̿ͪͻ͵̺͇ͫͻͪͯͬͳΕ
̓ͼͬͼ͵ͳ ͲͪͷͻͲ;ͽͳ ͵ͿͶͳ͵ͽ
Frozen Kosovo Conflict ................................................................................................................. 627¢644
̹ͳΓ͈ͪͪͪͬͅͶͬͳΕ
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The Importance of Teaching Musical Culture of Kosovo and Metohija for Preserving
Particularities of the Regional Music Creativity in the Process of Globalization ................... 6¢6
ͪ͠ͼ͈ͪͪ͡ͻͶͳΕ̹ͱͬͳΕ
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;ͰͻͳͭͶͫͪͶͳͲͪͳΒͰ
Pupils’ Position at Rudolf Steiner School as a Possible Segment of the Reform
in the Era of Globalization............................................................................................................. 6¢6
͉ͪͯͷͳͶ̹͈Ͱ͵ͳΕ
̓ͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
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The Conflicts and Pervasion of the National and Universal – The Affiliation of
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̸ͶͰ͵ͼͪͯͪͻ͈ͅͰͽͻͬͳΕ
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Interwining of Cultures and Impositions of Values in the Global World of Today .............. 692¢704
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The Results of a Research on the Student Population ............................................................... 7¢720
͉ͪͯͳͬΒͰ͈͊ͰͽͻͬͳΕ
KͿͶͳ͵ͽ͵ͶͳΒͪͶͰͳͪͳͪͶͰͼͬͰͼͽͳ;ͭͶͫͪͶͳͲͷ;– ͷͰͯͳΒͼ͵ͳͪͼͺͰ͵ͽ
The Collision of Colonial and National Consciousness in Globalism ..................................... 720¢730
͉͆ͪͯͪͪͯͅ;͵ͳ
̾ͷͺͳͻͳΒͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪͪ
ͺͻͼͽͻ;͊ͻͫͳΒͰ
Empirical Research on Religious Affiliation of the Population in Serbia................................ 731¢742
ͅͳͽͻ͉ͪͅͰΓͳΕ
͌ͳͿͳ͵ͪͳΒͪͳͯͳͿͰͻͰͳΒͪͳΒͪ;ͺͻͰͼ;ͭͶ͵ͪͶͳͲͪͳΒͰ
ͪͺͻͳͷͰͻ;ͼͻͺͼ͵ͭΒͰͲͳ͵ͪ
̽ͪͳͶ͉͑ͰͬͳΕ, ̸ͶͰ͵ͼͪͯͪͻ̸͋ͽͳΕ
̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
Globalization and the Labour Status of Local Civil Servants .................................................... 7¢766
͇ͫͻͪͯ̽͊ͪͷͪͻΘͳΕ
̻ͶͫͪͶͳͲͯͰͪ͵;Ͷͽ;ͻͰͿͶ;ͳͯͼͽͳͳͶͪͻͼ͵ͰͰͺͳͿͪͳΒͰ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪ
Global Well of Cultural Fluidity and Lares Epiphany of Cultural Identity ............................. 767¢778
(MJHPSͅ4BNBSEßJǀ, /BUBØB#4BNBSEßJǀ
Romanization as the Concept of Globalization
͉ͷͪͳͲͪͳΒͪ͵ͪ͵ͰͺͽͭͶͫͪͶͳͲͪͳΒͰ .............................................................................. 779¢792
̽ͻͪͭͪ͊ͅͳͷͰ;ͬͳΕ
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The Return of the Nation-State and Destiny of Globalization ................................................. 793¢801
̸ͶͰ͵ͼͪͯͪͻ͊ͅͽͰͬͪͬͳΕ, AΌͰͶͪ̽̓ͰΓͪͬͳΕ
̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βͼͬͳͽ͵ͷͳͲͫͰͭͶͳͽͬͪ
Conflicts Among Migrants on Religious Grounds During Exile ............................................. 802¢81
xi
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & (MPDBMJ[BUJPO̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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́ͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰͳͷͭ;Εͼͽͳ;ͺͻͪͬΓͪΔͪ
Ͱ͵ͷͼ͵ͳͷͺͻͰͼͳͷͪ
Internationalization of Economy and the Possibilities of the Regulation of
Economic Processes ....................................................................................................................... 816¢832
͊ͪΔͪ͆͊ͽΒ͵ͬͳῈͶͪͽͪͬͳΕ
͉ͪ͵͈͊ͬͳΓ
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Protection of Basic Workers’ Rights Under the Conditions of Globalization – The
Significance of International Framework Agreements .............................................................. 833¢842
͊Ͱͱͪͪ͊͊ͽΒͳ, ͬͪͪ͐͠ͅͳ͵ͳΕ
̻ͶͫͪͶ–Ͷ͵ͪͶ;ͺͻͰͯͼͽͪͬͳͱͰͰ;͊ͻͫͳΒͳ– ͪͪͶͳͲͪͼͪͯͻͱͪΒͪ
ͱͰͼ͵ͳͪͼͺͳͼͪ
The Global-Local in the Representation of Woman in Serbia – Content Analysis
of Womenʮs Magazines ................................................................................................................. 843¢8
"MFYJT5SPVEF
L’identite nationale française et la culture globale
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̹ͱͳͯͪͻ͍͊ͳͶͳͺͬͳΕ
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ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ– ͳͲͷͰΌ;͵ͬͪͽͳͽͪͽͳͬͭͳ͵ͬͪͶͳͽͪͽͳͬͭ
ͺͻͳͼͽ;ͺͪ
People, Nation and Inter-ethnic Relations – Between the Quantitative
and Qualitative Approach ............................................................................................................. 873¢88
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Integration Processes in the Post-Soviet Space ........................................................................... 886¢89
͈Ͱͽͻ̾ͬͭͰ·Ͱͬͳ͏ͪͻ·͵ͬ
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xii
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̽;͵͐ͅͰͶͳΕ
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͵ͿͶͳ͵ͽͪͻͰͼͽͳͽ;ͳΒͪͺͻͪͬͪͼͬΒͳͰͪͰͺ͵ͻͰͽͼͽͳͷͪͶͳͪͺͻͭͪͳͼͪ
̓ͼͬͪͳͅͰͽͳΒͰ– ͼͽͪΔͰͳͺͰͻͼͺͰ͵ͽͳͬͰ
(Post)conflict Restitution of Property Rights on Real Estates of Forcibly Displaced Persons
from Kosovo and Metohija – Situation and Perspectives ......................................................... 916¢933
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MJDIFMTTiIron Law of OMJHBSDIZuBOEConflicts in the Age of Globalization ....................... 934¢944
͉ͪͯͰ͵͑͡ΕͰ͵ͳΕ
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Globalization and Geopolitical Change's in the New Millennium ........................................... 94¢94
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Conflict Between Global and Glocal ............................................................................................ 972¢981
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xiii
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ͪͶͳͳͳͻΒΒͪͬͼͽͳ
ͼͽͪͬΓͪͷͪ;ͬͳͯͷͰΌ;ͪͻͯͳͽͰͷͪͽͼ͵ͳͲͫͻ
ͳ͵̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ̀ͫͻͳ͵ΒͰͪͼͽͪ͵ͪͻͰͲ;ͶͽͪͽͪͼͽΒͪΔͪͺͻͳͻͰΌͳͬͪͪͯͪͼͰ
ͼͪ ͻͪͲͶͳͳͽͳ ͪͼͺͰ͵ͪͽͪ ͼͬͰͽͶͰ ͺͻͰͼͳ ͭͶͫͪͶͳͲͪͳΒͰ ͳ ͭͶ͵ͪͶͳͲͪͳΒͰ
ͯͬͪ ͪ ͺͻͬͳ ͺͭͶͰͯ
ͺͻͽͳͬͻͰͪ
ͪͲͪͺͻͪͬͯͳΒͪͶͰ͵ͽͳ͵ͳͺͬͰͲͪͪͯͻ;ͽͬͰͪͺͻͰͼͪ͵Βͳ͵ͪͻͪ͵ͽͰͻͳ;ͼͪͬͻͰͷͰ
ͯͻ;ͽͬ
͌Ͳͫͻͳ͵;ΒͰͼͪͫͻͪͻͳͭͳͪͶͳͪ;ͳͻͪͯͬͪͪ;ͽͻͪͳͲ̸ͷͰͻͳ͵Ͱ
͉;ͼͳΒͰ
͍ͻͪ;
ͼ͵Ͱ
͈Γͼ͵Ͱ
̹;ͭͪͻͼ͵Ͱ
͏ͻͰ ̻ͻͰ
ͪͅ͵ͰͯͳΒͰ
͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ ̹ͳ͎
ͳ ͊ͻͫͳΒͰ ̽Ͱ ͽͳ
ͻͪͯͬͪΒͰͳͲͶͱͰͪͷͰΌ;ͪͻͯΒͪ;Β͵ͿͰͻͰͳΒͳ̻ͶͫͪͶͳͲͪͳΒͪvsͭͶ͵ͪͶͳͲͪͳΒͪ
͵Βͪ
ΒͰͺͰͽ͵ͷΒ;ͪͯͻͱͪͪ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
ͪͽͪͷΔͰͷ͍ͳͶͲͿͼ͵ͷͿͪ͵;ͶͽͰ
ͽ;
ͪ ; ͻͭͪͳͲͪͳΒͳ ͊ͻͺͼ͵ͭ ͼͳͶ͵ͭ ͯͻ;ͽͬͪ
̓ͪͽͰͯͻͰ Ͳͪ ͼͳͶͭͳΒ; ͍ͳͶͲͿͼ͵ͭ
Ϳͪ͵;ͶͽͰͽͪ ͌ͳͬͰͻͲͳͽͰͽͪ ; ͈ͻͳͽͳͳ ͼ ͺͻͳͬͻͰͷͰͳͷ ͼͰͯͳͽͰͷ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
́ͼͽͳͽ;ͽͪͲͪ ;ͺͻͰͯ ͺͻͪͬͳ ́ͼͽͳͽ;ͽͪͲͪͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰͳͲ̹Ͱͭͻ̸ͪͯͪͺͼͽͻͪ͵ͽͳ ͽͳ
ͻͪͯͬͪͼ;ͫΒͪͬΓͰͳ;ͺͼͰͫͷͲͫͻͳ͵;
ͪ;ͬͷΒͰͺͻͳͬͪΕͰͼͪͷͯͰͳͲͶͱͰͳͻͪͯͬͪ
͵ͪͳͯͰͻͪͯͬͪ͵ΒͳͳΒͰͳͲͶͪͭͪ
ͬͰΕͼ;ͳͪ;ͽͻͳͺͻͼͶͰͯͳͶͳͺͻͳͻͰΌͳͬͪͳͷͪ͊ͬͳͻͪͯͬͳ
͵ΒͰͼͪͯͪͺ;ͫͶͳ͵;ΒͰͷͼ;ͺͻͶͳͯͬͼͽͻ;͵;ͼͶͰͺ;ͻͰͰͲͳΒ;
͈ͻͳͻͰΌͳͬͪͳͼ;ͼͰͺͻͰͯͰͶͳͶͳͯͪͰͿͻͷͳͻͪΒ;ͲͪͼͰͫͰͰͶͳͰ;;ͽͪͻͲͫͻͳ͵ͪ
ͬͰΕͯͪ
ͪͲͫ;ͳͷͻͰͯͼͶͰͯͷͺͻͰͲͳͷͰͪͪ;ͽͻͪͺͻͰΌͪΒ;ͻͪͯͬͰ͋ͪ͵ͬͪͯͶ;͵ͪͳͷͪͳͷͪͪͳͺͻͰͯͼͽͳ
ͪͅͰ ͼ;
ͺͻͰ ͼͬͰͭͪ
; ͽͷͰ ͽ ͳΒͰ ͯͬΓ Βͪͼ ͼͳͼͽͰͷͪͽͳͲͬͪ ͽ ΒͰ ; Ͳͫͻͳ͵;
ͳͲͶͱͰ
ͯ͵ͼ;ͺͻͰͯͼͽͳ;ͽͷͰͽͼͷͱͰͶͰͶͳͯͪͺ͵ͪͱͰͷ ͯͪͺͽ;ΒͰͷͪ;ͳͯͺͻͳ
ͼͼͬͳͺͻͳͺͪͯͳ͵ͪͪ͵ͪͯͰͷͼ͵ͰͲͪΒͰͯͳͰ
ͫͰͲͫͲͳͻͪͪΔͳͬͪ͵ͪͯͰͷͼ͵ͳͼͽͪͽ;ͼ͊ͬͪ͵ͪ͵
ͪ
ͽͪΒͪͳͼͷͱͰͶͰͶͳͯͪͺͯͻͱͳͷͺͻͰͼͬͰͭͪͷͶͪͯͰͳͼͽͻͪͱͳͬͪͰ
͌ ͼͪͳΔͪͬͪΔ; ͬͭ Ͳͫͻͳ͵ͪ ͺͻͳͷͰΔͰ ΒͰ ͷ;ͶͽͳͯͳͼͳͺͶͳͪͻͳ ͺͻͳͼͽ;ͺ ͌ ͽͰͷͪͽͼ͵ͷ
ͼͷͳͼͶ;
ͷͭ;ΕͰΒͰͭͬͻͳͽͳͰ͵Ͷͳ͵ͺͻͫͶͰͷͪ͵Βͳͼ;ͳͲͶͪͭͪͳ;ͬͰΕͰͷͫͻΒ;ͻͪͯͬͪ
ͳͽ
ͪ
ͺͽͪͺͳͽͪΔͪ;ͽͳͪΒͪͳͯͬͳΒͪΔͪͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͭͶ͵ͪͶͳͲͪͳΒͰ
ͫ
ͳͯͰͽͳͽͰͽͼ͵ͳ
ͺͻͫͶͰͷͳ
ͬ
ͺͻͰͶͪͷͪΔͰͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͭͶ͵ͪͶͳͲͪͳΒͰͪͫͪͶ͵ͪͼ͵ͳͷͺͻͼͽͻͳͷͪ
ͭ
̓ͼͬͳͅͰͽͳΒͪ͵ͪͷͰͼͽͼ;ͰΓͪͬͪΔͪͬͳͺͻͰͼͪ
Ͱͷ;ΒͰͺͼͬͰΕͰͬͰΕͳͫͻΒͻͪͯͬͪ
͆ͪ͵ͻͪΒ;
ͪͶͳͳ͵ͪ͵ͪͺͼͶͰͯΔͰͷͷͰͼͽ;
ͳͲͻͪͱͪͬͪͷͼͬΒ;ͲͪͬͪͶͼͽͪͯͫͻͪͷͰͻͳͷ
ͼ;ͭͰͼͽͳΒͪͷͪͻͰͰͲͰͪͽͪͬͭ̀ͫͻͳ͵ͪ
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
ͯͰͰͷͫͻͪ
͈ͻͳͻͰΌͳͬͪͳ
xv
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & (MPDBMJ[BUJPO̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
13&'"$&
We submit the international thematic collection (MPCBMJ[BUJPOBOE(MPDBMJ[BUJPOto the scientific
community, but also to the public. The collection is the result of the attempt of the editors to enlighten
from different aspects the processes of globalization and glocalization – the two social processes that
characterize the contemporary society, contradictory at the first sight but actually dialectically connect-
ed.
The collection consists of 76 original scientific papers of authors from United States, Russia,
'SBODF
1PMBOE
#VMHBSJB
.POUFOFHSP
.BDFEPOJB
3FQVCMJDPG4SQTLB #)
BOE4FSCJB"QBSUPGUIF
papers was presented at the international scientific conference (MPCBMJ[BUJPOWT(MPDBMJ[BUJPO organized
in Kosovska Mitrovica at the beginning of June 2017, held at the local Faculty of Philosophy in organi-
zation of the Serbian Sociological Association, the Department of Sociology of the Faculty of Philoso-
phy of the University in Priština with temporary head office in Kosovska Mitrovica, the Institute of
Comparative Law and the Institute for Political Studies from Belgrade. Abstracts of the papers have
been published in a separate Abstracts book, while in this only a part of presented papers has been
accepted, as well as a part of papers that have not been presented but the authors have forwarded them
to the editors. All the papers published here have passed a double-blind peer review.
The editors have decided not to form separate units within the collection, but to sort the papers by
Serbian alphabetical order of authors’ surnames. Such the decision has both disadvantages and ad-
vantages. The disadvantages are primarily in the fact that systematization of what is presented in the
collection is not clear enough, while the advantages are in the fact that we wanted to show that we ap-
preciate the scientific contribution of all the members of the academic community, regardless their
academic status. Surely, in this way, we wanted to support young researchers in the first place.
A multidisciplinary approach was applied in composing this collection. In the thematic sense, it is
possible to discuss about several problems that were presented in large number of papers, MJLF a) gen-
eral issues of influence and proceeding of globalization and glocalization processes, b) identity prob-
lems, c) reflection of globalization and glocalization processes in the Balkan region, d) Kosovo and
Metohija as the place of confrontation of these processes, to which the majority of papers is dedicated.
Finally, but not in the last position, we would like to express our gratitude for benevolent sugges-
tions of the reviewers for the Memoir.
Kosovska Mitrovica,
December 2017
&EJUPST
xvi
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ (MPCBMJ[BUJPO(MPDBMJ[BUJPO̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈͉͇̺̾̽́͊̈́́̾
̺ͳͷͪͳΉ ͪ;ͭ ͼͫ΄Ͱͼͽͬͪ
ͪ ͽͪ͵ͱͰ ͳͻ͵ʹ ͫ΄ͰͼͽͬͰͼͽͳ ͺͻͰͯͼͽͪͬͶΊͰͷ
ͷͰͱͯ;ͪͻͯΆʹͽͰͷͪͽͳͰͼ͵ͳʹͼͫͻͳ͵ͪ;Άͽͻ;̻ͯͬͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ̽ͪΆʹ
ͼͫͻͳ͵ͬͲͳ͵ͬͻͰͲ;Ͷ·ͽͪͽͰͼͽͻͰͷͶͰͳʹͻͰͯͪ͵ͽͻͬͺͻͶͳͽ·ͼͬͰͽͪͻͪͲͶͳΆͰͪͼͺͰ͵ͽΆͺͻ
Ͱͼͼͬ ͭͶͫͪͶͳͲͪͳͳ ͳ ͭͶ͵ͪͶͳͲͪͳͳ
ͯͬ;
ͪ ͺͰͻͬΆʹ ͬͲͭͶΊͯ ͺͻͽͳͬͻͰͳͬΆ
ͪ ͼͪͷͷ
ͯͰͶͰ ͯͳͪͶͰ͵ͽͳͰͼ͵ͳ ͼͬΊͲͪΆ ͫ΄ͰͼͽͬͰΆ ͺͻͰͼͼͬ
ͪͻͪ͵ͽͰͻͳͲ;Ή΄ͳ ͼͬͻͰͷͰͰ
ͫ΄Ͱͼͽͬ
̺ͼͫͻͳ͵ͰͼͫͻͪͻͳͭͳͪͶ·Άͪ;Άͽͻ;ͯͬͪͬͽͻͬͳͲ̸͊͑
͉ͼͼͳͳ
͍ͻͪͳͳ
͈Ͷ·ͳ
̹Ͷͭͪͻͳͳ
͐Ͱͻͭͻͳͳ
ͪͅ͵Ͱͯͳͳ
͉Ͱͼͺ;ͫͶͳ͵ͳ͊Ͱͻͫͼ͵ʹ ̹ͳ̻
ͳ͊Ͱͻͫͳͳ͐ͪͼͽ·Έͽͳ
ͽͻ;ͯͬͫΆͶͳͺͻͰͯͼͽͪͬͶͰΆͪͷͰͱͯ;ͪͻͯʹͪ;ʹ͵ͿͰͻͰͳͳ̻ͶͫͪͶͳͲͪͳΊvsͭͶ͵ͪ
ͶͳͲͪͳΊ
ͼͼͽΊͬͰʹͼΊͬͪͪͶͰͳΉΊͭͬ̓ͼͬͼ͵ͪ-ͅͳͽͻͬͳͰ
͍ͪͳͶͼͿͼ͵ͷͿͪ͵;Ͷ·
ͽͰͽͰ
ͻͭͪͳͲͬͪʹ ͊Ͱͻͫͼ͵ͳͷ ͼͳͶͭͳͰͼ͵ͳͷ ͫ΄Ͱͼͽͬͷ
̓ͪͿͰͯͻʹ ͼͳͶͭͳͳ ͍ͳͶ
ͼͿͼ͵ͭͿͪ͵;Ͷ·ͽͰͽ͈ͪͻͳͽͳͼ͵ͭ;ͳͬͰͻͼͳͽͰͽͪͼͬͻͰͷͰΆͷͷͰͼͽͪͱͯͰͳͰͷͬ̓ͼͬ
ͼ͵ͪ-ͅͳͽͻͬͳͰ
́ͼͽͳͽ;ͽͷͼͻͪͬͳͽͰͶ·ͭͺͻͪͬͪͳ́ͼͽͳͽ;ͽͷͺͶͳͽͳͰͼ͵ͳͳͼͼͶͰͯͬͪͳʹ
ͬ ̹ͰͶͭͻͪͯͰ ̸ͽͪͳͳ Έͽͳ ͽͻ;ͯͬ ͫΆͶͳ ͺ;ͫͶͳ͵ͬͪΆ ͬ ͽͯͰͶ·ͷ ͼͫͻͳ͵Ͱ ̀ͯͰͼ·
ͺ;ͫͶͳ͵ͬͪΆ ͽͶ·͵ Ͱ͵ͽͻΆͰ ͳͲ ͺͻͰͯͼͽͪͬͶͰΆ ͪ ͵ͿͰͻͰͳͳ ͽͻ;ͯͬ
ͪ ͽͪ͵ͱͰ ͪͼͽ·
ͽͻ;ͯͬ
ͺͻͳͼͶͪΆͻͰͯͪ͵ͽͻͪͷͳͰͺͻͰͯͼͽͪͬͶͰΆͪ͵ͿͰͻͰͳͳ̺ͼͰͽͻ;ͯΆ
͵ͽͻΆͰͷΆ
ͪΈͽͽͻͪͲͺ;ͫͶͳ͵;ͰͷͺͻͶͳͯͬʹͰͪͳͷͰͻͰͰͲͳͻͬͪͳͰ
͉Ͱͯͪ͵ͽͻΆ ͻͰͳͶͳ Ͱ ͼͲͯͪͬͪͽ· ͽͯͰͶ·ΆͰ ͻͪͲͯͰͶΆ ͬ;ͽͻͳ ͼͫͻͳ͵ͪ ͼͽͪͽ·ͳ
ͻͪͼͺͶͪͭͪΉͽͼΊͬͪͶͿͪͬͳͽͷͺͻΊͯ͵ͰͿͪͷͳͶͳʹͪͬͽͻͬ͋ͪ͵ͰͻͰͰͳͰͳͷͰͰͽͼͬͳͰͯͼͽͪͽ͵ͳ
ͳͺͻͰͳͷ;΄Ͱͼͽͬͪ͆Ͱͯͼͽͪͽ͵ͳ
ͺͻͰͱͯͰͬͼͰͭ
ͶͰͱͪͽͬͽͷ
ͽͰͯͼͽͪͽͰͽ͵ͼͳͼͽͰͷͪͽͳͲͳ
ͻͬͪ ͽ
ͽ ͬ ͼͫͻͳ͵Ͱ ͺͻͰͯͼͽͪͬͶͰ
ͪ ͺͻͰͳͷ;΄Ͱͼͽͬͪ ͼͼͽΊͽ ͬ ͽͷ
ͽ ͷΆ ͽͰͶͳ
ͺ͵ͪͲͪͽ·
ͽ;ͬͪͱͪͰͷͪ;Άʹͬ͵ͶͪͯͬͼͰͪͬͽͻͬ
ͶͰͬͪ;ͭͼͫ΄Ͱͼͽͬͪ
ͰͼͷͽͻΊͪ
ͳͪ͵ͪͯͰͷͳͰͼ͵ͳʹͼͽͪͽ;ͼ̓Ͱ
ͽͪ͵ͳͷͫͻͪͲͷͷΆͽͰͶͳ͵ͪͲͪͽ·ͺͯͯͰͻͱ͵;
ͺͻͰͱͯͰͬͼͰͭ
ͷͶͯΆͷͳͼͼͶͰͯͬͪͽͰͶΊͷ
̺ͼͼͽͪͬͶͰͳͳͯͪͭͼͫͻͳ͵ͪͷΆͺͻͳͷͰͳͶͳͷ;Ͷ·ͽͳͯͳͼͳͺͶͳͪͻΆʹͺ̺ͯͯͽͰͷͪ
ͽͳͰͼ͵ͷͼͷΆͼͶͰ
ͷͱͭͬͻͳͽ·Ͱͼ͵Ͷ·͵ͳͬͺͻͼͪ
͵ͽͻΆͰͫͼ;ͱͯͪͶͳͼ·ͬͻΊͯͰͽͻ;ͯͬ
ͪͳͷͰͪ
ͫ΄ͳͰͬͺͻͼΆͬͶͳΊͳΊͳͻͪͲͬͳͽͳΊͺͻͰͼͼͬͭͶͫͪͶͳͲͪͳͳͳͭͶ͵ͪͶͳͲͪͳͳ
ͫ
ͺͻͫͶͰͷΆͳͯͰͽͳͼͽͳ
ͬ
ͺͻͰͶͷͶͰͳͰ ͺͻͰͼͼͬͭͶͫͪͶͳͲͪͳͳͳͭͶ͵ͪͶͳͲͪͳͳ̹ͪͪͶ͵ͪ
ͪ
ͭ
̓ͼͬ ͳ ͅͰͽͳΊ ͵ͪ͵ ͷͰͼͽ ͼͽͪͶ͵ͳͬͪͳΊ Έͽͳ ͺͻͰͼͼͬ
ͽ ΊͬͶΊͰͽͼΊ ͽͰͷʹ
ͳͼͼͶͰͯͬͪͳΊͬͻΊͯͰͽͻ;ͯͬ
́
ͪ͵Ͱ
ͰͬͺͼͶͰͯΉΉͰͻͰͯ·
ͬΆͻͪͱͪͰͷͼͬΉͫͶͪͭͯͪͻͼͽ·ͻͰͰͲͰͽͪͷͯͪ
ͭ͊ͫͻͳ͵ͪͲͪͯͫͻͪͷͰͻͰΆͰͼͬͰͽΆ
̓ͼͬͼ͵ͪ-ͅͳͽͻͬͳͪ
ͯͰ͵ͪͫͻ·
ͭ
͉Ͱͯͪ͵ͽͻΆ
xvii
̸̸̸͇͉̺͉͇̺̀͆́ͣͅͅ1
̀ͪͬͯͲͪ;ͪͺͻͰΌͳͬͪΔͰͫͻͪͲͬͪΔͪͳͬͪͼͺͳͽͪΔͪ
̹Ͱͭͻͪͯ
̸̸̸͇͉͇͉̽̾̓͋́̓́͆͊͋͌̾͆͋͠ͅͅ
̸̸̸̻͇̹̹͇͉̹͇̈́̈́́͊͋́͐̓̾̾̀̽́͆ͅ͏́͌͠
̸̸͊̿̾͋̓ ͈ͼͽΒͳͭͻͷͪͻͪͲͶͳ͵ͪ;ͺΒͰͯͳͳͷͯͰͳͪͷͪͳͼͽͻͳΒͰͯͰͷ͵ͻͪͽͳΒͰ͇ͯͰ͵ͪͯͪ
ΔͰͭͺͶͳͽͳ͵ͭͳ͵;Ͷͽ;ͻͭͳͯͰͪͶͪ
ͯͰͷ͵ͻͪͽͳΒͪͺͼͽͪΒͰͼͬͰͬͳͰ ͼͻͰͯͼͽͬͼͬͪΒͪΔͪͪΒͻͪͲͬͳΒͰͳ
Βͳͯͻͱͪͬͪ, ͵ΒͰ ͺͻͷͬͳ;ͳͯͰͶͭͳΒ;ͭͶͫͪͶͳͲͷ̺ͪͰΕͰ͵Ͷͳ͵ͯͰͰͳΒͪΒͰͪͼͰͳͻͰͺͰͻͽͪͻ
ͼͻͰͯͼͽͪͬͪ͵Βͪ͵ͻͳͼͽͳͬͪͲͪͺͪͯͪͼͳͶͪͼͬͰͽͪͺͻͽͳͬͰͺΕ;ͯͳͯͻͱͪͬͪͳͬͶͪͯͪ
ͰͺͽͬͪΔͰ
ͳͲͫͻͳ ͻͰͲ;Ͷͽͪͽͪ
ͻͪͲͶͳ͵ ͷͰͪΔͰ ; ;;ͽͻͪΔͳ ͺͶͳͽͳ͵ͳ ͱͳͬͽ
ͻͪͽͳ ͷͰͪͳͲͪͷ
ͷΕͬͪ
ͷͰͯͳΒͼ͵ͪͺͶ;ͭͪ
̻ͶͫͪͶͳͼͽͳ͵ͪ;ͺͽͻͰͫͪͯͰͷ͵ͻͪͽͳΒͰͪͯͬͪͪͳͪͺͻͳͲͬͯͳͼ;͵ͫͰͺͶͳͽͳ͵ͭ͵ͪͻͪ͵ͽͰͻͪ
ͪͶͳͰͼͪͷͺͶͳͽͳ͵͈ͭͻͬͳΒͰͼ;͵ͫͳͲͷͰΌ;ͯͻͱͪͬͪ
ͳͽͺͺͻͪͬͳͶ;ͳͲͷͰΌ;ͳͬͰͶͳ͵ͳ ͳͳ
͵ΒͰͳͼ;;ΔͳͬΒͲͳͭͼͺͯͪͻͰΔͪ̽ͻ;ͭͳΒͰ;͵ͬͳͻ; ͬͳͰͪͳͪͶͰͳ ͬͳͰ͵ͿͰͼͳͪͶͰ
ͯͻͱͪͬͰ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͷ
ͯͰͷ͵ͻͪͽͳΒͪ
ͼͻͰͯͼͽͬͪ
ͼ;͵ͫͳ
̻ͶͫͪͶͳͲͪͳΒͪͯͰͷ͵ͻͪͽͳΒͰͳͪͳͪͶͪͺͶͳͽͳ͵ͪ͵;Ͷͽ;ͻ̻ͪͶͫͪͶͳͼͽͳ͵ͪ;ͺͽͻͰͫͪ
ͯͰͷ͵ͻͪͽͳΒͰͪͯͬͪͪͳͪͺͻͳͲͬͯͳͼ;͵ͫͰͺͶͳͽͳ͵ͭ͵ͪͻͪ͵ͽͰͻͪ
ͪͶͳͰͼͪͷͺͶͳͽͳ͵ͭ
͈ͻͬͳΒͰͼ;͵ͫͳͲͷͰΌ;ͯͻͱͪͬͪ
ͳͽͺͺͻͪͬͳͶ;ͳͲͷͰΌ;ͳͬͰͶͳ͵ͳ ͳͳ͵ΒͰͳͼ;;ΔͳͬΒ
ͲͳͭͼͺͯͪͻͰΔͪ̽ͻ;ͭͳΒͰ;͵ͬͳͻ; ͬͳͰͪͳͪͶͰͳ ͬͳͰ͵ͿͰͼͳͪͶͰͯͻͱͪͬͰ 7VMFUJǀ
2003).
͑ͳͻͰΔͰͯͰͷ͵ͻͪͽͳΒͰͺͯͺͻͰͽΔͷͬΒͳͼͪͬͰͲͪͳͷͰΌ;ͪͻͯͳͼͪ͵ͳΒͪͯͳͻͰ͵ͽͺͭͪ
Όͪ ͳͼͽͻͳΒͷ ͳͲͭͻͪΌͰͪ ͲͪͰΔͪ ͳ ͳͼͽͳͽ;ͳΒͰ ͪͳͪͶͰ ͺͶͳͽͳ͵Ͱ ͵;Ͷͽ;ͻͰ ͍ͻͼͳͻͪͪ
ͭͶͫͪͶͳͲͪͳΒͪͯͰͷ͵ͻͪͽͳΒͰͳͷͺͶͳͳͻͪͼͽͻͪͽͰͭͳΒ;;͵ͳͯͪΔͪͼͬͰͽͼ͵ͭͺͶͳͽͳ͵ͭͻͰͶͪͽͳͬͳͲͷͪ
ͪ
ͽ ΒͰ Ͳͪͺͻͪͬ ͺͻͷͳΒͪ ͼ;ͺͻͰͷͪͳΒͪ ͬͳͳ ͺͶͳͽͳ͵ͳ ͵;Ͷͽ;ͻͪ ͪͯ ͳͱͳͷ ̽Ͱͷ͵ͻͪͽͼ͵ͳ
͵ͶͳΒͪͶͳͲͪͷͬͶͰͼͶͰͼ ͺͻͰͰͫͻͰͭͪͬͪͳͷͪͰͽͰͳΓͰͬͰͺͶͳͽͳ͵ͭͻͰͶͪͽͳͬͳͲͷͪ͌ͷͰͼ
ͽ;ͺͲͪͬͪΔͪ ͺͶͳͽͳ͵ͳ͵;Ͷͽ;ͻͪ
ͻͪͲ;ͷͰͬͪΔͪ ͻͪͲͶͳͳͽͳͺͶͳͽͳ͵ͳͳͼ͵;ͼͽͪͬͪͳͲͪͰΔͪͳ
1
zoran.a@sezampro.rs
1
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͱͳͷͪΔͪ ͺͶͳͽͳ͵ͳ ͲͪΔͪ
;ͫͻͲͪ ͼͰ ͪͷͰΕͰ ΒͰͯͪ ͵ͼͽͻ;͵ͽ ͺͶͳͽͳ͵ͭ ͼͳͼͽͰͷͪ ͵Βͳ
ͳͷͪͼͬΒͰͺͻͰ͵ͶͳͷͰͼͽ;ͯ;ͭΒͳͼͽͻͳΒͳͲͪͺͪͯͰͬͻͺͼ͵ͰͳͬͳͶͳͲͪͳΒͰ
͌ͳͬͰͻͲͪͶͳͲͪͳΒͪ ͺͶͳͽͳ͵ͭ ͷͯͰͶͪ
ͺͪ ͷͪ͵ͪͻ ͽ ͫͳ ͳ ͷͯͰͶ ͯͰͷ͵ͻͪͽͼ͵Ͱ ͺͶͳͽͳ͵Ͱ
͵;Ͷͽ;ͻͰ
ͷͻͪͼͰͼ;ͳͽͳͼͺͳͽͪΔͰͷͺͶͳͽͳ͵ͭͳͯͰͽͳͽͰͽͪͫͳͶ͵ΒͰͭͪͻͯͪ͊ͬͪ͵ͪͪͳ
ͪͶͪͲͪΒͰͯͳͪͳͲͭͻͪͯͳͶͪΒͰ;ͺͻͽͰ͵ͶͳͷͬͰ͵ͬͳͷͪͬͶͪͼͽͳͽͪͲͪͰΔͪͬͶͪͼͽͳ
ͪ;ͽͻͳͽͰͽͪ
ͳͽͰ
ͻͰͼͪ
ͯͼͪ ͺͻͰͷͪͼͽͻͪ;
ͪͼͫͳͽ ͲͪͰΔͪ ͯͼͽΒͪͼͽͬͪ
ͷͻͪͶͪ
ͼͶͫͯͰ
ͺͻͪͬͯͰ͈ΒͰͯͳ
ͪ ͼͬͪͽͪΔͰ ͯͰͷ͵ͻͪͽͳΒͰ ͳΒͰ ͺͻͳͷͰΔͳͬ ; ͵;Ͷͽ;ͻͪͷͪ ͼͪ ͳͲͻͪͱͰͳͷ ͵ͶͰ͵ͽͳͬͳͼͽͳ͵ͳͷ
ͫͳͪΒͳͷͪͳͶͳ;͵;Ͷͽ;ͻͪͷͪ;͵ΒͳͷͪͷͪͽͰͻͳΒͪͶͰͬͻͰͯͼͽͳͳͼ;ͺͻͳͷͪͻͰ ͈͵ͪͲͪͽͰΓͪͳ
ͪͶͰͺͶͳͽͳ͵Ͱ͵;Ͷͽ;ͻͰͷͱͰͯͪͫ;ͯͰͳ ͼͽͰͺͰͷͰͪΔͪͰͺͶͳͽͳ͵ͳͯͰͶͪͽͼͽͳ;ͺͶͳͽͳ
͵;
ͳͶͳͯͼͿͪͷͳͶͳΒͪͻͼͽͳͳͪͯͷͳͳͼͽͻͪͽͳͬͰͿͻͷͰ
2
̸̸̸͇͉̺͉͇̺̀͆́ͣ̽ͅͅͰͷ͵ͻͪͽͳΒͪ͵ͪͳͼͽͻ;ͷͰͽͭͶͫͪͶͳͼͽͳ͵ͰͫͻͫͰͲͪͯͷͳͪͳΒ;
ͫͭͪΕͰΔͰ ΒͰͼͬͰͺͽͪt͊ͪͬ ΒͰ ͼͬͰͽͽ;Ͳͪ͵;ͺΓͰͼͽͪͻͪΔͰͷͯͪͼͰͲͪͯͬΓͰͳͪΒͷͪΔͰ ͽͰͶͰͼͰ
ͺͽͻͰͫͰͳͯͪͼͰͫͰͲͫͰͯͰͳͪΒͼͳͽͳΒͰ;ͯͫͼͽͳ;ͱͳͬͽ;i(Tokvil, 1991, ͼͽͻ480).
͈ͻͰ͵;ͺͪͳΒͪͶͳͳͷͫͭͪΕͰΔͰͷͼͽͬͪͻͪͼͫͳ;ͺͶͰͺͼͽͳ;͵ΒΒͯͷͳͳͻͪͫͭͪͽͼͽͬ,
ͪͶͳ ͯͷͪ Ͳͪͽͳͷ ͷΕ ͳ ͼͶͪͬͪ ͪͅͽͰͻͳΒͪͶ ͫͭͪͽͼͽͬ ͽͰͱͳ ͬͶͪͼͽͳ ͵ͪ ͳͼͽͻ;ͷͰͽ; ͲͪͽͳͽͰ
ͳͶͳͼͶͪͬͰ͡;ͫͪͬͺͻͰͷͪͫͭͪͽͼͽͬ;ΒͰt; ͼ;ͽͳͳͼͬͳͺͼͽ;ͺͪ͵̸ͪͷͰͻͳ͵ͪͪͪ
ͽͼͬͳͷΔͳ
ͬͳͷͼͽͻͪͼͽͳͷͪͯͪΒͰ͵ͪͰ͵;ͺͻͯͳ;ͼͶͳͼͽ, ͪΔͳͬͺͻͳͲͻ;ͫͻͲͳͳͲͪͷͻͳͷi(Tok-
vil, 1991
ͼͽͻ
͊ͽͻͪͼͽͫͭͪΕͰΔͪͳ ;ͼͺͰ; ͼͬͪΒͪΔ; ͪͷͰͻͳ͵ͭ͵ͽͳͰͽͪͿͻͷͳͻͪͶͰͼ; ͯͻͰΌͰͰͻͽͰ
ͪͷͰͻͳ͵̸͇ͭ͠ͳͼ;ͼͽͬͻͳͶͳtͰͳͲͷͰͻͬͳͼ͵ͷͳΓͰΔͰͼͰͫͳi ͳͼͽ
ͼͽͻ
̾ͷͳ
ͪͶͳͳͼͺ;ΔͪͬͪͼͰΕͪΔͰͭͻͯͼͽͳͳͼͪͷΓ;ͫͳͬͼͽͳ͊ͪͷͬͰͶͳͪΔͰ̸ͷͰͻͳ͵ͪͪͪͼͰͳͼͺ
ΓͪͬͪͺͼͰͫ;ͯͼ;ͼͪͯͻ;ͭͳͷ– ͰͪͷͰͻͳ͵ͳͷΓ;ͯͳͷͪ
͋͵ͬͳͶ ͽ͵ͻͳͬͪ ; ͳͻͰΔ; ͫͭͪͽͼͽͬͪ ͳ ͫͶͪͭͼͽͪΔͪ tͳͲͬͪͻͰͯͰ ͷͭ;Εͼͽͳ Ͳͪ ;ͼͺ
ͼͽͪͬΓͪΔͰͯͰͼͺͽͳͲͷͪi(Tokvil, 1991
ͼͽͻ
̸Ͷͳͯͷͪ;ͺͲͻͪͬͪͯͪͼͽͪͻͪͲͪͰΔͪͽͳͻͪ
ͳΒͰͳͯͰͼͺͽͳͲͷͪͽ;ͰͯͭͬͪͻͪΒ;͆ͬͳͯͰͼͺͽͳͲͪͷ, ͵ΒͳͼͰͽͰͷͰΓͳͪͫͭͪͽͼͽͬ;, ͋͵ͬͳͶͳͷͰ
;ΒͰͬͷͬͻͼͽͷͺͽͳΔͰͼͽͳ
ͬͷͼͽͪͻͪͽͰΓͼ͵ͷͬͶͪΕ;
͇ͯͽͭͬͻͰͷͰͪtͯͳͼͰͷͳͪͳΒͪi ͯͰͷ͵ͻͪͽͳΒͰͳͲͪͷͰͻͳ͵ͭͰͽͻͪ
ͼͻͰͯͼͽͬͳͷͪͬͪ
ͯͳ
ͺͶͷͪͽͳΒͰ ͳͶͳ ͼͳͶͰ, Ͱ ͪͳͶͪͲͳ ͪ ͺͻͰͺͻͰ͵Ͱ ͈ͳ; ͼͰ ͳ ;ͼͬͪΒͪΒ; ͻͰͲͶ;ͳΒͰ ͳ ͯͰ͵ͶͪͻͪͳΒͰ
ͫͪͬͰͲͼͽͳͯͰͷ͵ͻͪͽͼ͵ͳͼͳͼͽͰͷͪ ;ͯͻͱͪͬͪͷͪͼͬͰͽͪ̾ͬͻͺͪΒͰͬͰΕͺͻͰ͵ͻͳͬͰͪͯͰͷ͵ͻͪͽͼ͵ͳͷ
ͺͻͪͬͳͷͼͳͼͽͰͷͳͷͪ
͈ͭͶͰͯͪΒͷΒͰͯͪͯͽͳͯ͵;ͷͰͪͽ͈ͪ͌ͬͰΓͳ͇̹̾͊-ͪ͵ΒͪΒͰ;ͼͬΒͰͪͪͼͪͷͳͽ;;͈ͪͻͳͲ;
ͭͯͳͰ, ͯͰͯͰͷ͵ͻͪͽͳΒͳΒͰͿͻͷ;ͶͳͼͪͪͼͶͰͯͰΕͳͪͳ
t͇ͫͪͬͰͲ;ΒͰͷͼͰͯͪͭͻͪͯͳͷ
;ͬͻΕ;ΒͰͷͳΒͪͪͷͯͰͷ͵ͻͪͽͳΒ;͵ͪΒͰͯͳͳͼͳͼͽͰͷͬͶͪͯͪΔͪ
;ͪͳͷͯͻͱͪͬͪͷͪ͌ͽͷͪͺͻ;ͯͰͶͬͪΕͰͷͼͯͼͶͰͯͰΕͰͷ͡;ͯͼ͵ͪͺͻͪͬͪͳͼͬͰͼͶͫ
ͯͰͳͰͫͪͽͳ;ͼͬͳΓ;ͯͼ͵ͳͫͳΕͪ
Ͱͽ;Όͳͬͪͼ;ͳͭͪͻͪͽͬͪͪͼ;Ͳͪ͵ͷ͢ͳͬͪͲͪͽͳͽͪͳ
ͰͭͬͪΔͰΒͰͼ; ͺͻͬͻͪͲͻͰͯͪͯͭͬͻͼͽͬͶͪͯͪ͢ͳͬͺͽͬͪΔͰΒͰͼ;ͽͳͼ͵ͪͲͪͽͳͽͪͯ
ͺͻͰͽͰͻͪͰͷΕͳͯͻͱͪͬͰ͢ͳͬͼͶͰͯͬͪΔͰͳͺ;ͪͺͻͳͷͰͪΒͰͼ;ͼͬͼͶͫͯͰ
ͺͻͪͬͯͰͳͷͳͻͪi
̽Ͱͷ͵ͻͪͽͼ͵ͪͬͶͪͯͪͬͳͪͲͪͼͳͬͪͼͰͪͪͻͯΒͬΓͳ͵ΒͪͼͰͺͰͻͳͯͳͳͲͻͪͱͪͬͪͪͼͶ
ͫͯͳͷ ͳͺͻͪͬͰͯͳͷ ͳͲͫͻͳͷͪ̽Ͱͷ͵ͻͪͽͳΒͪͳͷͪ͵ͪͽͰͷͰΓͺͽͬͪΔͰΓ;ͯͼ͵ͭͫͳΕͪͳͺͻͪͬͰ
ͯͻͱͪͬͰ̽Ͱͷ͵ͻͪͽͳΒͪΒͰͪΒͫΓͰΒͰͷͼͽͬͼͶͫͯͰͳͲͻͪͲͪ
ͽͶͰͻͪͳΒͰͺͻͰͷͪͼͬͳͷͯͻ;ͽͬͰͳͷ
ͭͻ;ͺͪͷͪ
͵ͪͳΒͰͯͪ͵ͳͺͻͳͶͳ͵ͪͲͪͼͬͪ͵ͭͺΒͰͯͳͪ
̽Ͱͷ͵ͻͪͽͳΒͪ
ͼͬΒͷ ͻͰͺͻͰͲͰͽͪͽͳͬͷ ͳ ͺͶ;ͻͪͶͳͼͽͳ͵ͷ ͺͻͳͻͯͷ ͫ;ͬͪͽͪ ͯͭͬͻ
ͼͽͺͻͰͷͪͫͳͻͪ͵ͷͽͰͶ;
ͫͪͬͰͲ;ΒͪͬͳͬͶͪͼͽͳͯͪͼͰͯͻͱͰͲͪ͵ͪͳͰͺͻͳͼͽͻͪͼ;ͺͻͳͷͰ;
ͺͻͪͬͯͰ͆ͳ͵ͰΕͰͫͳͽͳͳͲͪͯͲͪ͵ͪ
͇ͬͪ͵ͬͰͯͰ͵ͶͪͻͪͳΒͰ, ͺͻͰͯͯͫͻͪͰ;ͲͬͳͰͳͬͻͰͯͼͽͳͯͰͷ͵ͻͪͽͼ͵ͭͺͻͰͽ͵ͪ, ;ͼͺͰ
ͲͪͫͳͶͪͲͰͪͳͪͶͳͳͯͻͱͪͬͳ͵ͪͻͪ͵ͽͰͻͯͰͷ͵ͻͪͽͼ͵ͳͳͼͽͳͽ;ͳΒͪ
ͪͽΒͰͲͪͺͻͪͬͼ;
ͽͳͼ͵ͳͺͻͫͶͰͷͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͯͰͷ͵ͻͪͽͳΒͰͅͱͰͼͰͺͻͳͬͪͽͳͽͳͽͬͻͯΔͪͯͪΒͰ
͵ͪͽ
3
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͳͰ;͈ͬͰΓͳ͇̹̾͊-ͪ
ͯͰͷ͵ͻͪͽͳΒͪΒͰͯͳͳͼͳͼͽͰͷͬͶͪͯͪΔͪ;Ͱͬͻͺͼ͵ͳͷͯͻͱͪͬͪͷ͈ͪͻͫͶͰͷ
ΒͰ
ͷͰΌ;ͽͳͷ
ͯͪͶͳͼ;ͺͻͪͬͰͳͺͶͳͽͳ͵ͰͺͼͶͰͯͳͰͽͪ͵ͬͰͽͬͻͯΔͰΒͰͯͪ͵ͰͲͪͼͬͰͯͻͱͪͬͰ̽ͻ;ͭͳͷ
ͻͰͳͷͪ
ͯ͵ΒͰͷͰͻͰͲͪ͵ͼ͵ͫͶͳ͵ͬͪΔͰͯͰͷ͵ͻͪͽͼ͵ͳͳͼͽͳͽ;ͳΒͪͺͯͼͳ;ͽͳͪΒͪͳ
ͪͶͰͺͶͳͽͳ͵Ͱ͵;Ͷͽ;ͻͰͳͽͻͪͯͳͳΒͰ
͊ͬͪ͵ͪͻͷͪͽͳͬͳͲͪͳΒͪͺͶͳͽͳ͵ͭͱͳͬͽͪ
ͪͺͭͽͬ;ͭͶͫͪͶͪ ͼ;ͺͻͪͪͳͪͶͪ
, Ͳͪ
ͽͰͬͪ ͬͰΕͰͳͶͳͷͪΔͰͱͻͽͬͰ͌ͽͷͺͻͰͼ;, ͰͲͪͬͳͼͼͽ
ͪͳͪͶͪͼͶͫͯͪ
ͪ;ͽͷͳΒͪ
ͯͼͽ
Βͪͼͽͬ ͺΒͰͯͳͪͰ ͯͻͱͪͬͰ, ͷͭ; ͺͼͽͪͽͳ ͲͪͼͽͪͻͰͶͰ ͵ͪͽͰͭͻͳΒͰ ̽Ͱͷ͵ͻͪͽͼ͵ͪ ͵ͶͳͲͪͳΒͪ
ͼͬͰͽͪͪͭΓͰͳͻͪͯͳ͵ͪͶͪͪͳͻͰͳͽͰͻͺͻͰͽͳͻͪͺΒͷͬͰͪͳͪͶͰͼͶͫͯͰͳͰͲͪͬͳͼͼ
ͽͳ, ͳͷͰͼ͵ͳͯͪ;ͳͼͽͻͳΒͼ͵;ͺͲͶͪͽ;͵Β;ͼ;ͬͳͺΒͷͬͳͳͷͪͶͳͽ͵ͷΓ;ͯͼ͵Ͱ͵;Ͷͽ;ͻͰ̽ͻ;ͭ;
Ͱͭͪͽͳͬ; ͵ͼͰ͵ͬͰͳΒ; ͺͻͷͳΒͰ ͯͰͷ͵ͻͪͽͳΒͰ ; ͺͶͳͽͳ͵ͳ ͪͺͼͶ;ͽ ͪͻͽͳ͵;ͶͳͰ ͫͻͫͪ
ͷͰΌ;ͪͻͯͳ ͳͽͰͻͰͼͪ ͺͯͺͶͪͽͷͯͰͷ͵ͻͪͽͼ͵ͳͿͻͷͳ
͌͵ΒΒͷͰͻͳͼͰͭͶͫͪͶͳͼͽͳ͵ͷͻͷͪͽͳͬͳͲͪͳΒͷͯͰͷ͵ͻͪͽͳΒͰ ͺͽͳͼ͵;Β; ͯͻͱͪͬͪͰͲͪ
ͬͳͼͼͽͳͼͶͫͯͪ
ͪΒͺͽͺ;ͳΒͰΕͰͳͶ;ͼͽͻͬͪͽͳͯͬͪͺͻͳͷͰͻͪ
̽Ͱͷ͵ͻͪͽͳΒͪΒͰͰͯͬΒͳͬͪͯΓ;ͯͼ͵ͳͺͻͪͬͪͳͼͶͫͯͪ͌ͼͽͬͪͻͷͺͶͳͽͳ͵ͷͱͳͬͽ;
ͺΒͰͯͳͳͯͻͱͪͬͪ, ͼͬͪͳͯͳͬͳͯ;ͪͶͪͺͻͪͬͪͼͰͻͰͪͬͪΒ;ͪͽͰͷͰΓ;͵ͶͰ͵ͽͳͬͳͪͳͪͶͳ
ͼͬͪͽͪΔͪͳͪ;ͽͷͯͻͰΌͰͳ ͳͽͰͻͰͼͪͪͻͯͪͳͭͻͪΌ͇ͪͪͽͼͰ;ΒͰͯΒͯͰͷ͵ͻͪͽͼ͵Β
ͯͻͱͪͬͳͼͷͪͽͻͪͺͻͪͬͷͺΒͰͯͳͪ, ;ͯͻ;ͭΒͯͻͱͪͬͳͼͰͰͺͻͳͲͪΒͰ̽ͪͶͳͳͲͽͰͳΔͰͳͳͰͼͶͰͯͳ
ͫͪͬͰͲ;Β;ΕͳͺͶͳͽͳ͵-ͬͻͰͯͼͳͼ;ͯ;ͺͻͳͶͭͺͻͬͰͳͶͳͯͻ;ͭͰͯͻͱͪͬͰ ͆Ͱ̸ͶͳͽͰͲͪͳͯͪ
ΒͰͯͪͯΔͳͰΕͰͺͽ;ͱͳͽͳͯͻ;ͭ;ͲͪͷͪΔͪ͵ͯͰͷ͵ͻͪͽͳΒͰ, ͳͶͳͪ͵ͲͪΔͰͺͳͽͪͬͪΔͰ
͌ͰͯͰͼ͵ͷͬͻͽ;Ͱͬͻͺͼ͵ͰͯͰͷ͵ͻͪͽͳΒͰͬͰΕͼ;ͽͻͪͷͱͰͺͳͽͪΔͰͼͰ͵ͼ;ͪͶͳͼͶͫͯͪͺͼͽͪͽͳ
͵ͪͷͰͼͺͽͳͪΔͪ͑ͳͻͰΔͰͼͰ͵ͼ;ͪͶͳͼͶͫͯͪͳͺͻͪͬͪ;Ͱ͵ͳͷͯͻͱͪͬͪͷͪΒͰͳͼͽͳͽ;ͳͪͶͳ
ͲͬͪͫͻͪͷͲͪΒͰͯͳͷͳͲͷͰΌ;ͺͪͻͬͪͳͼͽͭͺͶ͎ͪͷͼͰ͵ͼ;ͪͶͳͫͻͪ͵ΒͰ;ͯͻ;ͭͳͷͯͻͱͪ
ͬͪͷͪ Ͳͪ͵ͷ ͲͪͫͻͪΔͰ ̻ͶͫͪͶͳͲͪͳΒͪ ͯͰͷ͵ͻͪͽͳΒͰ ͼͽͬͻͳΕͰ ͼͳͽ;ͪͳΒ; ͯͪ Ͱ ͯͻͱͪͬͰ ͵ΒͰ
ͺͻͳͲͪΒ;ͷͼͰ͵ͼ;ͪͶͳͫͻͪ͵ ̸ͷͰͻͳ͵ͪ
ͪͺͻͳͷͰͻ
ͺͽ;ͱͰͯͻͱͪͬͰ͵ΒͰͲͪ͵ͼ͵ͳͰͺͻͳͲͪΒ;
ͽͪ͵ͬ;ͬͰͲ;͵ͪͲͰͷΓͰ͵ΒͰ;ͼ͵ͻͪΕ;Β;ͼͰ͵ͼ;ͪͶͰͼͶͫͯͰͬͰ͵ͪ
͊ͽͻ;͵ͽ;ͻ ͳͼͽͬͰͽͪ ͺͻͫͶͰͷ ͷͱͰ ͼͰ Ͱ͵ͳͬͪͽͳ ; ͻͪͲͶͳͳͽͳͷ ͼͬͪͽͪΔͳͷͪ ͵ͽͻͶͰ
ͻͪΌͪΔͪ;ͺΒͰͯͳͳͷͯͻͱͪͬͪͷ͇ͪͰͯͻͱͪͬͰ͵ΒͰͼ;ͼ;ͰͰͼͭͻͷͷͼͽͺͷͺͻͳͻͯͭͺͻͳ
ͻͪͽͪΒͪͺͻͳ;ΌͰͰͼ; ͯͪ͵ͽͻͶͳ;ͼͽͺ;ͪͽͪͶͳͽͰͽͪ
ͯ͵ͯͻͱͪͬͰͼͺͪͯͷͺͻͳͻͯͭͺͻͳͻͪ
ͽͪΒͪͷͻͪΒ;ͺͯͼͽͳͪͽͳͺͺ;Ͷͪͳ;ͺͶͳͽͳ͵;
͆ͪͼͶͳͪͺͻͫͶͰͷͪͳͶͪͲͳͷ͵ͪͯͪͼͰͺͼͽͪͬͳͺͳͽͪΔͰͺͻͪͬͪͱͰͰ;ͲͰͷΓͪͷͪͼͪͰͻͳΒͪͽ
ͼ͵ͳͷͺͻͪͬͷ̽ͪͶͳΒͰͫͻͫͪͲͪΔͳͬͪͺͻͪͬͪͺͻͰͯͷͰͽͷͰΌ;ͪͻͯͳͯͰͷ͵ͻͪͽͼ͵ͳͻͷͳ, ͳͶͳ
ΒͰͽͪ;ͽͷͺͶͳͽͳ͵ͺͻͪͬͳͼͶͪͷͼ͵ͳͯͻͱͪͬͪͼͪͰͻͳΒͪͽͼ͵ͳͷͺͻͪͬͷ
́ͼͽͬͰͽͰͺͶͳͽͳ͵ͰͺΒͪͬͰͷͭ;ͫͳͽͳͺͻͰͯͷͰͽͻͪͯͳ͵ͪͶͻͪͲͶͳͳͽͭͬͻͰͯͬͪΔͪͳ ͽ;
ͷͪͰΔͪ́ͲͻͪͱͪͬͪΔͰͺͻͽͰͼͽͪͺͻͽͳͬͬͶͪͯͪΒ;ΕͰͭͻͰͱͳͷͪ;ΒͰͯΒͯͻͱͪͬͳͷͻͪͼͽͻͭͯͪͺͯ
ͶͰͱͰͲͪ͵ͼ͵ΒͺͻͰͯ;ͻͳ, ͯ͵;ͯͻ;ͭΒ;ͬͪͻͳͯͰͷ͵ͻͪͽͳΒͰͷͭ;ͺͯͼͽͳͪͽͳͬͪͲͪ͵ͼ͵Ͱͺͻ
ͽͰͼͽͰͳͯͰͷͼͽͻͪͳΒͰ͉ͪͲͶͳ͵ͪ;ͽͻͰͽͷͪ;ͺͻͳͼͽͳͰͳͲͺͶͳͽͳ͵ͭͳͽͰͻͰͼͪ͵ΒͳͼͰͯͰ͵Ͷͪͻͪ
ͽͳͬͶͰͭͳͽͳͷͳͰͯͰͷ͵ͻͪͽͳΒͷ
4
̸̸̸͇͉̺͉͇̺̀͆́ͣ̽ͅͅͰͷ͵ͻͪͽͳΒͪ͵ͪͳͼͽͻ;ͷͰͽͭͶͫͪͶͳͼͽͳ͵ͰͫͻͫͰͲͪͯͷͳͪͳΒ;
͊;ͼͻͰͽͼ͵͵ͻͰͽͳͼͽͻͳΒͼ͵ͳͷͻͰͰΔͳͷͪΓ;ͯͼ͵ͳͺͻͪͬͪͳͼͶͫͯͪͺͻͪͬͳΒͰͽͰͼͽͲͪͺͻ
ͬͰͻ; ͬͪΓͪͼͽͳ ͯͰͷ͵ͻͪͽͼ͵ͳ ͯͰ͵ͶͪͻͪͳΒͪ ͇ͺͽͰ ͺͻͳͬͪͽͪΔͰ ͯͰͷ͵ͻͪͽͼ͵ͳ ͻͷͳ ͳ
ͬͻͰͯͼͽͳͰͲͪͳ ;ͳͿͳ͵ͪͳΒ;ͯͰͷ͵ͻͪͽͼ͵Ͱ ͺͻͪ͵ͼͰ ͈ͻͫͶͰͷ ΒͰ;ͽͷͰͽ ͬͰ ͺͻͪ͵ͽͳͰ
ͯͰͷ͵ͻͪͽͼ͵ͰͻͪͲͶͳ͵Ͱͷͭ;ͯͪͼͰ ;ͺͽͻͰͫͰ ͲͪͳͻͰΔͰ;ͽͳͪΒͪͳͳͽͰͻͰͼͪͰ͵ͳͯͻͱͪͬͪ
ͪ;ͼͳͽ;
ͪͳΒͪͷͪ͵ͿͶͳ͵ͽͪͯͪͼͰͳͼͽͻ;ͷͰͽͪͶͳͲ;Β;͵ͪͼͺͻͯͰͷ͵ͻͪͽͼ͵ͳͼͰͯͰͷ͵ͻͪͽͼ͵ͳͷͯͻͱͪͬͪ
ͷͪ ͅͳͼͶͳͳͯͰͷ͵ͻͪͽͳΒͰͳ͵ͪͯͪͰͫͳͼͷͰͶͳͯͪͺͻͰͬͳͯͰͳΔͰͳ;ͯͪΒͰͯͰͷ͵ͻͪͽͳΒͪͬͰͶͳ͵ͪ
ͺͻͳͶͳ͵ͪͲͪͺͶͳͽͳ͵ͳͻͪͲ;ͷ
ͪͶͳͳͼͽͽͪ͵ͳͲͪͺͻͬͪͶ;ͺͶͳͽͳ͵ͳͼͽͻͪͼͽͳ͌ͬͷͫͶͳ͵;
ͬͶͪͼͽͳͯͰͶ;Β;ͳͲͪͶͳͳͯͳͶͰͽͪͽͳ
ͽͰΔΒͰͰͪͳͪͶͳͳͽͰͻͰͼͪ
ͼͶͫͯͰͳͰͲͪͬͳͼͼͽͳ
ͷͭ;ͫͳͽͳͷͪͶͰ
ͪͶͳͳͼ͵;ͺͰ
͠ͰͯͪͯͭͪΌͪΒͳͲͰͯͪͬͰͺͶͳͽͳ͵ͰͺͻͶͼͽͳ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͺͻͳͷͰͻΒͰ͵ͪ͵Ϳ;͵ͳ
ͳͰͭͶͫͪͶͳͲͬͪͪͯͰͷ͵ͻͪͽͳΒͪͅͰΌ;ͪͻͯ;ͳͼͽͻ;ͷͰͽͪͶͳͲͪͳΒ;ͯͰͷ͵ͻͪͽͳΒͰͺͽͬͻΌ;ΒͰ
ͺͶͳͽͳ͵ͪ͵ͻͳͲͪ;͊ͻͫͳΒͳͺͼͶͰͼͪͬͰͲͳͳͶ͵ͪͶͳͳͲͫͻͪ. ͬͰͷͫͻͪͭͯͳͰ͌ͽͷ
ͯͭͪΌͪΒ;ΒͪͼΒͰͫͰͶͯͪΔͰͪͳͭͻͪͷͪͼ͵ͳͻͪΔͪͼͺΓͺͶͳͽͳ͵ͳͳͽͰͻͰͼͪ;ͽͫͱΔͳͲͪͽͰͬ
ͲͪͯͰͷ͵ͻͪͽͳΒͷ̸ͶͳͳͬͳͰͯͽͭͪ͌Βͪͬͷͭͬͻ;ͯͰͷ͵ͻͪͽͼ͵ͳͯͻͱͪͬͪͺͬΒͰͪͿͳͻͷͳ
ͼͪͪͳͯͰΒͪͼͳͶͳ͵ͪͫͪͫͳͳͯͰͷ͵ͻͪͽͳΒͰ
͈Ͷͳͽͳ͵ͳ ͯͭͪΌͪΒͳ ; ͊ͻͫͳΒͳ
ͷͰΌ;ͽͳͷ
ͬͳͰ ͼ; ͼͬͰͯͪͼͽͬ ͪͽͳͷͳΒͪͷͪ ͭͶͫͪͶͳ
ͼͽͳ͵Ͱ ͯͰͷ͵ͻͪͽͳΒͰ Ͱͭ ͺͻͳͻͯͳ ͬͻͰͷͰͰ ;;ͽͻͪΔͰ ͺͶͳͽͳ͵Ͱ ͵ͻͳͲͰ ͇ͬͯͰ ΕͰ ͫͳͽͳ
ͻͪͲͷͽͻͰͰͽͻͳͺͪͻͪͯͳͭͷͪͽͳͰͺͶͳͽͳ͵Ͱͺͻ;͵Ͱ
̺ͻͬͳ ͯͻͱͪͬͳ ͪ;ͽͻͳͽͰͽͳ ̸͊̽ ͲͪͽͻͪͱͳͶͳ ͼ; ͯ ͺͻͰͯͼͰͯͳ͵ͪ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͫͳΒͰ ͯͪ
tͽͬͻͳͯͳΒͪͶͭͼͪͺͲͳͳΒͷ
;ͬͪͱͳͻͰͲ;ͶͽͪͽͰͳͲͫͻͪͳͺͽ;ΒͰͼͶͫͯ;ͽͪͷͺͰi
ͳͶͳΕͰ;
ͺͻͽͳͬͷͫͳͽͳtͺ͵ͻͰ;ͽͪͪ͵ͳΒͪͺͬͭ;ͬΌͰΔͪͼͪ͵ͳΒͪ͊ͻͫͳΒͳi(.PHVǀFWSBǀBOKFTBOk-
cija,#MJD, 10. 12. 1996).
̺ΒͪͻͭͪͳͲͪͳΒ̸͇ͪ͆͋;̹ͻͳͼͰͶ;ΒͰͼ;ͯͳͶͪͼͻͺͼ͵;ͬͶͪͯ; (ͳͼͽͪ͵ͪ̀. ̸.
Ͳͫͭtͺͳͽͪ
ͬͪΔͪͻͰͲ;ͶͽͪͽͪͶ͵ͪͶͳͳͲͫͻͪͳͲͪͽͻͪͱͳͯͺͻͰͯͼͰͯͳ͵ͪͅͳͶͰͬͳΕͪͯͪͺͻͰͳͪͳͯͶ;͵;i
(Poništiti odluku o izbornim rezultatima, #MJD, 11. 12. 1996).
͆ͪ ͼͪͷͳͽ; ̾͌ ; ̽ͪͫͶͳ;
̓ͪͻͶ ̹ͳͶͽ ΒͰ ͳͲΒͪͬͳ t͆ͰΕͰͷ ͯͲͬͶͳͽͳ ͯͪ ͠;ͭͼͶͪͬͳΒͪ ͫ;ͯͰ
ͼͳͶͪͳͯͰΒͪ͵ΒͰͼͰ;ͳͼͽͻͳΒͳ̾ͬͻͺͰͪͶͪͲͰ;͵ͻͺͳͲͪͽͺͪͽ͵Ͱi(#MJD, 16. 12. 1996).
͆ͪͬͰͯͰͳͳͼ͵ͪͲͳͼ;ͰͯͬͼͷͳͼͶͰͳ;ͼͬΒΒͺͶͳͽͳ͵ΒͪͷͰͻͳͳΔͳͬͪͿͻͷͪΒͰͽͪ͵ͬͪͯͪ
ͼͰͺͳͽͪΔͰͫ;ͯ;ΕͼͽͳͯͰͷ͵ͻͪͽͼ͵ͭ;ͳͬͰͻͲ;ͷͪͽͬͪͻͪ;ͺ;Β͵Ϳ;ͲͳΒͳ
͈ͻͫͶͰͷͳͲͫͻͳͻͰͲ;ͶͽͪͽͪͼͰͼͬͰͼͺͻͳͻ;ΒͰ ͪͯͻ;ͭͪͺͳͽͪΔͪͳͽͪ͵Ͷͼͽ;ͺ;Ε;ΒͰͪ
Ͳͪ͵Γ;ͪ͵ ͯͪ ͼ; ; ͼͽͻ;͵ͽ;ͻͳ ͷͽͳͬͪ ͲͪͽͰͬͪ ͳ Ͱ͵ͳ ͯͻ;ͭͳ ͳͽͰͻͰͼͳ ͠Ͱͯͪ ͭͻ;ͺͪ ͯͻͱͪͬͪ ͳͶͳ
ΒͰͯͪ
ͺͻͰ;ͲͳͷͪͺͻͪͬͷͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰ͇͌͆ͯͪͺͻͰͽͳͼͪ͵ͳΒͪͷ̺ͪΒͳͼͪͬͰͲͯͻ;ͭͰ
ͭͻ;ͺͰͯͻͱͪͬͪ ͳͷͰ;ΒͰ ͼͻͺͼ͵;ͬͶͪͯ;͵ͪͯͭͬͻ; ͲͪͳͲͫͻͳͺͻͫͶͰͷ, ͪͰͳͼͽͳͽ;ͳΒ;ͼ;ͯͪ
͵ΒͪΒͰͯͰͶͪͯͶ;͵;ͺͳͽͪͬͪΔ;ͳͲͫͻͪ͠ͰͯͪͿ;͵ͳͰͻ̾͌ͺΒͪͬΓ;ΒͰͼͰ;;ͶͲͳͰͲ
ͻͪͯͲͬΓͰͳͳͯͫͪͰͳͳͯͰΒͪ.
̽Ͱͷ͵ͻͪͽͼ͵ͷͺͻͰͽ͵; ͳͯͼͳͳͷͪͯͶ;͵ͪ ;͊ͻͫͳΒͳ;ͺ;Ε;Β;ͺͻͰͽΔͰͺͶͳͽͳ͵ͳͿ;͵
ͳͰͻͳͳͻͭͪͳͲͪͳΒͰͳΒͳ͊ͻͫͳΒͪͳΒͰͶͪ͊ͻͫͳΒͪͳΒͰͳͶͪͳͪ̾͌, ͳͽͳͬΒͭͼͪͬͰͲͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸͇͆͋ ͺͪ͵ͽͪ ͆ͪ ͽͰͷͰΓ; ͬͪ͵ͬͰ ͼͶͳ͵Ͱ ͳ ͺͻͳͶͳ͵Ͱ Ͱͬͻͺͼ͵Ͱ ͪͷͰͻͳ͵Ͱ
ͯͰͷ͵ͻͪͽͳΒͰ ͳ ΔͰͳ
ͼͽͪͯͪͻͯͪͷͭ;ͼͰͻͪͲͽ͵ͻͳͽͳͯͳͼ͵ͻͳͷͳͪͽͻͼ͵ͳͺͼͽ;ͺͳͺͻͰͷͪ͊ͻͫͳͷͪ͌ͽͷͰͺͻͰͯΔͪͳ
tͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪi͇ͪ;ͰͼͽͪͶͳͼͺͼͽͪͬΓͪ ͊ͻͫͳͷͪ;ͼͶͬͰͲͪ;ͶͪͲͪ͵ ;ͰͬͻͪͽͶͪͽͼ͵Ͱ
ͳͽͰͭͻͪͳΒͰͳͶͳ̾ͬͻͺͼ͵;;ͳΒ;͋ͼ; ͽͪ͵ͬͳ;ͼͶͬͳ͵ΒͳͼͰͻͪͼͽͰͱ;ͳͼ;ͱͪͬͪΒ;ͺͻͰͷͪͺͽͻͰͫͳ
̀ͪͺͳͽͪΒͷͼͰ͵ΒͰΒͰͼͬΒͼͽͬͯͰͷ͵ͻͪͽͳΒͰ;͊ͻͫͳΒͳͫͳͶ;ͭͻͱͰͯͪͫͳͼͰͺͻͪͬͯͪͶͪͷͰΌ;
ͪͻͯͪ Ͱͬͻͺͼ͵ͪ
ͼͬͰ͵Ͷͳ͵ͪ ͺͻͰͽΔͪ ͼͻͺͼ͵ͳͷ ͺͶͳͽͳ͵ͳͷ ͳͼͽͳͽ;ͳΒͪͷͪ ͳ ͼͽͪͬͳͽͬ;
͐ͳΔͰͳͰͺͽͬͻΌ;Β;ͯͪͼ;;͊ͻͫͳΒͳͼͬͰͳͼͽͳͽ;ͳΒͰͯͰͷ͵ͻͪͽͳΒͰͺͼͽΒͪͶͰͪͷͪΔͰ-ͬͳͰ
Ϳ;͵ͳͪͶͪͪͳ̾ͬͻ-ͪͷͰͻͳ͵Ͱ͵ͻͳͽͳ͵ͰͳͺͻͰͽΔͰͼͪͷͼ;ͺͻͺͪͭͪͯͳͼͽͳ͵ͳͯͰͷ͵ͻͪͽ
ͼ͵Ͱ, ͪͿͪ͵ͽͳ͵ͪͳͽͰͳΒͪΒͰͳͽͰͻͰͼͯͪͼͰͪͺͰͻͼͪͶͷͺͶͪ;;ͺͶͳͽͳ͵ͷͱͳͬͽ;Ͱͽ
ͺͻͷͰͳ, ͳͲͰͭͪͫͳͼͶͰͯͳͶͪͺͶͳͽͳ͵ͪ͵ΒͪͫͳͬͳͰͫͳͶͪͺͬΓͳͳ;ͬͪͻͪͯͰͷ͵ͻͪͽͳΒͰ͵Βͳ
ͼ;Ͱ͵ͼͺͰͻͳͷͰͽͳͼͪͶͳͼͪ͊ͻͫͳΒͷͳ͉͊͠;ͭͼͶͪͬͳΒͷ
̽Ͱͷ͵ͻͪͽͳΒͪ͵ͪͳͼͽͻ;ͷͰͽ;ͼ͵ͶͪΌͳͬͪΔͪͷͰΌ;ͪͻͯͳͳͽͰͻͰͼͪ ͼͬͰͬͳͰͺͽͳͼ͵;ΒͰͽͻͪ
ͯͳͳͪͶͼͬͪͽͪΔͰͯͰͷ͵ͻͪͽͳΒͰ͵ͪͼͻͰͯͼͽͬͪ ͲͪͻͰͪͶͳͲͪͳΒ; ͼͶͫͯͰͳͰͲͪͬͳͼͼͽͳͬͰ͵ͪͳ
ͪͻͯͪ͌ͽͷͬͷͲͪͰΔ;ͯͰͷ͵ͻͪͽͳΒͪͼͰͪͶͪͲͳͺͻͰͯͬͰͶͳ͵ͳͷͳͼ͵;ͰΔͰͷͯͪ͵ͪͺͼͶͰͯΔͪ
ͳͯͰΒͪͽͶͰͻͪͳΒͳͷͰΌ;Γ;ͯͳͷͪͳͪͻͯͳͷͪ ͫ;ͯͰͳͼ͵ͻͳΕͰͪͲͪͪͷͰͽͪΔͰͺͻͪͭͷͪͽͼ͵ͳͳ
ͽͰͻͰͼͪͻͪͲͬͳΒͰͳͯͻͱͪͬͪͳͯͪ͵ͪͽͪ͵ͬͪͺͼͽͪͰ͵ͻͪͳͼͰΌͰͭͶͳͷ;ͪ
̓ΒͪͼͻͰͯͼͽͬͪ͵ͻͳͼͽͳͭͶͫͪͶͳͼͽͳ͵ͪͯͰͷ͵ͻͪͽͳΒͪ ̽Ͱͷ͵ͻͪͽͳΒͪΒͰͺͻͰͬͪͶͳͶͪͺ;ͽͯͳͯͰ
ͪͶͪͯ ͼͽͬͪͻͼͽͳͯ;;ͽͻͪΔͰͫͻͫͰͲͪͯͰͷ͵ͻͪͽͼ͵ͳͫͶͳ͵ͯͻͱͪͬͰͯͼͻͰͯͼͽͬͪͭͶͫͪͶͳͼͽͳ
͵ͭ ͼͬͪΒͪΔͪ ͼͬͰͽͪ ͉ͪͲͷͽͻͳͷ ͬ; ͯͻ;ͭ; ͼͽͬͪͻͼͽ ͯͰͷ͵ͻͪͽͳΒͰ ̓Βͳ ͻͰͺͰͻͽͪͻ ͼͻͰͯͼͽͪͬͪ
͵ͻͳͼͽͳͭͶͫͪͶͳͼͽͳ͵ͪͯͰͷ͵ͻͪͽͳΒͪ
͈ͻͬ ͼͻͰͯͼͽͬͼͰ ͺΒͪͬΓ;ΒͰ ͯͪ͵ͪͯͪͼͰ Ͱͺͽ;Β;ͳͲͫͻͳͻͰͲ;Ͷͽͪͽͳ͋ͪ͵ͰͽͼͰ
ͯͭͪΌͪͺͯͯͰΒͼͽͬͷ;;ͽͻͪΔͳͷͪͻͳͿͰͽͶ;͵ͪͳͼͺΓͪΔͳͽͬͻͰͳͳͼ͵ͻͳͬͰͳͺͻͳͽͳͼͪ
͵̻ͪͶͫͪͶͳͼͽͳ ;Ͱ͵ͳͷͳͼͽͰͬͻͺͼ͵ͳͷͲͰͷΓͪͷͪͲͪͽͰͬͪΒ; ͯͰͷ͵ͻͪͽͼ͵;ͺͻͰͯ;ͻ;, ͪͶͳͰ
ͺͻͳͬͪͽͪΒ; ͻͰͲ;ͶͽͪͽͰͽͳͳͲͫͻͪ̾ͬͼͪͷΒͰͯͭͺͻͳͷͰͻͪͳͲͺͼͽͺͰͽ͵ͽͫͪͻͼ͵Ͱ͊ͻͫͳΒͰ ͆ͪ
ͼͰͯͳͳ ͊ͽͪͶͭ ͼͪͬͰͽͪ ͇̹̾͊-ͪ ; ̹Ͱ;
ΒͰͯͪ Ͷͪ ͊ͪͬͰͽͪ ΒͰ ;͵ͪͲͪ ͪ ͺ͵;ͪΒ ͻ;͵ͬͯͼͽͬͪ
ͺͼͷͪͽͻͪ͵Ͱ ͷͳͼͳΒͰ ̹ͳͻͪ Ͳͪ ͯͰͷ͵ͻͪͽͼ͵Ͱ ͳͼͽͳͽ;ͳΒͰ ͳ Γ;ͯͼ͵ͪ ͺͻͪͬͪ 0%*)3
ͯͪ ͼͺͻͰͳ
Ͱ;ͺͪͻͶͪͷͰͽͪͻͳͳͲͫͻͪ;͊ͻͫͳΒͳ1. ͵ͪͼͶͫͯͳ ͳͿͰͻ
ͲͪͽͽtͳͲͻͪͱͰͪ
ͬΓͪͼͻͺͼ͵ͳͫͳͻͪͪͳΒͰͯͭͬͪͻͪͶͪͺͶͳͽͳ͵ͳͷͰ͵ͳͬͪΔͳͷͪ0%*)3íͲͰͽͪΒͰͽͬͻͯΔͪͯͪ
ͼͰtͰͰ̹ͳͻͪͻͰͲ;ͶͽͪͽͳͷͪͳͲͫͻͪͰͼͽͲͪͼͳͬͪΒ;Ͱͪ͵ͻͳͽͰͻͳΒ;ͷͳͷͪͳͲ̓ͺͰͪͭͰͪͬͰΕ
ͪ ͺͶͳͽͳ͵ͳ ͷͽͳͬͳͼͪͳͷ ͼͳͷͺͪͽͳΒͪͷͪ ͳͶͳ ͪͽͳͺͪͽͳΒͪͷͪ ͼͪͷͭ 0%*)3i (͈Ͷͳͽͳ͵ͪ, 4. 3.
2007).
̽ͻ;ͭ ͼͻͰͯͼͽͬ ͳͼͽͻ;ͷͰͽͪͶͳͲͪͳΒͰ ͯͰͷ͵ͻͪͽͳΒͰ ͪͶͪͲͳ ͼͰ ; ͻ;͵ͪͷͪ ͯͰͷ͵ͻͪͽͼ͵ͭ ͳ
ͼͽͻͪͼͽͬͪ ͻͪͲͶͳ͵ͪ ͺͻͰͷͪ ͰͯͰͷ͵ͻͪͽͼ͵ͷ ͳͼͽͻͪͼͽͬ;
̺ͶͪͯͰ ͳ ͳͽͰͶͰ͵ͽ;ͪͶͳ ͵ͻ;ͭͬͳ
Ͳͪͺͪͯͳ ͯͻͱͪͬͪ ̾ͬͻͺͪ ͳ ̸ͷͰͻͳ͵ͪ
ͽͬͻͰ ͼͰ ͷͰͪΒ; ; ͯͰͷ͵ͻͪͽͼ͵ͳ ͱͳͬͽ ͺΒͰͯͳͳ
ͯͻͱ͇ͪͬͪͫͶͳͳͷͰͪΔͪͼ;ͻͪͲͶͳͳͽͳͪΓ;ͼͰͫͶͪͭͰͺͻ;͵Ͱ
ͺͰ͵ͪͯͳ;ͺͲͻͰΔͪͽͪͽͻͰͫͪ
ͯͪͼͰ;ͳͳ
ͺͲͳͬͪΒ;ͼͰͪͽͳͻͰͱͳͷͼ͵ͳ̺͇͆;ͺͼͰͽ;ͳͶͳͳͷͼͰͯͶͪͲͳ;ͺͼͰͽ;
ͻͭͪͳͲ;Β;ͼͰ
ͪ;Ͱ͵ͿͰͻͰͳΒͰ ͼͪͳͲͪͫͻͪͳͷͭͼͽͳͷͪ
ͪͪͻͳͽ ͼͰͬͯͳͫͻͳͭͪtͺͲͳͽͳͬͳͷ ͺͶͳ
ͽͳͪͻͳͷͪi
ͽͪ͵ ͯͪ ͼͰ ͼͺͻͬͯͳ ͽͬͻͰͪ ͯͳͼ͵ͻͳͷͳͪͳΒͪ ͪͻͯͳ ͺͻͰͯͼͽͪͬͳ͵ͪ ͇ͬͪ͵ͬͳͷ
ͼͺΓͳͷ ͯͳͼ͵ͻͳͷͳͳͼͪΔͰͷ ͺͶͳͽͳ͵ͳ ͺͻͰͯͼͽͪͬͳ͵ͪ ΒͰͯͰ ͯͻͱͪͬͰ ͼͳͭ;ͻͪ ΒͰ ͺ;ͽ ͯͪ ͼͰ
6
̸̸̸͇͉̺͉͇̺̀͆́ͣ̽ͅͅͰͷ͵ͻͪͽͳΒͪ͵ͪͳͼͽͻ;ͷͰͽͭͶͫͪͶͳͼͽͳ͵ͰͫͻͫͰͲͪͯͷͳͪͳΒ;
ͺͻͳͲͬͰͯͰ ͳ ͯͻͱͪͬͪ ͵ͻͳͲͪ ͯͰͷ͵ͻͪͽͳΒͰ ͆ͰͯͫͻͰͰ ͯͰͷͼͽͻͪͳΒͰ ; ͊ͻͫͳΒͳ ͳͶͳ ͉;ͼͳΒͳ
͵ͻͳͽͳ͵;Β; ͼͰ ͵ͪ ;ͼ͵ͻͪΕͳͬͪΔͰ ͼͶͫͯͰ ͳͲͻͪͱͪͬͪΔͪ ͺͻͽͰͼͽͪ ͈ͻͰͼ͵ͪͰ ͼͰ Ͳͪ͵ͼ͵ͪ ͯͲͬͶͪ
ͯͰͷͼͽͻͪͳΒͪ
͋ͻͰΕͰ ͼͻͰͯͼͽͬ ͻͪͽͳ ͷͰͪͳͲͪͷ ͆ͪ ͺͶͳͽͳ͵-ͯͳͺͶͷͪͽͼ͵ ͷͰͪΔͰ ; ;;ͽͻͪΔͳ
ͱͳͬͽͯͰͷ͵ͻͪͽͳΒͰ
ͪͳͲͬͲͺͷͰ;ͽͭͺͻͳͲͬͯͪ
ͪͯͬͰͲ;Β;ͼͰͳͬΒͪͼͻͰͯͼͽ̺ͬͪΒͪͪͭͻͰͼͳ
ΒͪͳͽͬͻͰͪͻ;ͱͪͪͳͽͰͻͬͰͳΒͪͪ ͼ;ͬͰͻͰͰͯͻͱͪͬͰͼͬͰͼͰͬͳͰ͵ͻͳͼͽͰ ;ͳͻͰΔ;ͯͰͷ
͵ͻͪͽͳΒͰ ͋ͪ͵ͬͰ ͪ͵ͳΒͰ ͼͰ ͶͰͭͳͽͳͷͳ; ͯͫͻͪͷ ͳͶͳ ͳͻͰΔͰͷ ͯͰͷ͵ͻͪͽͼ͵ͳ ͬͻͰͯͼͽͳ, ͪͶͳ
ͯͪͬͼͰͲͪͯͪͼͰ;ͻͪΒͰͳͯͰͯͰͷͼ͵ͳͷͼͻͰͯͼͽͬͳͷͪ ̸ͬͻͪͷͬͳΕ
).
͈͵;ͪΒͽͳͷͪΔͪ̓ͼͷͰͽͪΒͰͳͼͽͺͻͳͷͰͻ;ͺͽͻͰͫͰ ͻͪͽͳͼͻͰͯͼͽͬͪ ͯͰͷ͵ͻͪͽͼ͵ͳͯͻͱͪͬͪ
͇ͻ;ͱͪͰͼͪͭͰͺͻͼͬͰΕͰͰ̾ͬͻͺͰͼͪͷͰͻͳ͵ͳͷͶͳͯͰͻͼͽͬͷ ̸͇͆͋
ͫͪͳͶͰͼ;ͽ͵ͷͯͪͪ
21.000 ͽͪͫͷͫͳͪ͊ͻͫͳΒ;ͳ̓ͼͷͰͽ, ͺͯͻͪͲͳͷtͳͬͳͶͳͲͪͳΒͼ͵ͳͷiͳͲͭͬͻͳͷͪ, ͪͶͳͼΒͰͯ
ͷ ͵ͼͽͪͽͷ – ͯͫͻͪͷ Γ;ͯͼ͵ͳ ͺͻͪͬͪ ͵ͼͷͰͽͼ͵ͳ ̸Ͷͫͪͪͪ ͇ͺͽ;ͱͳͶͳ ͼ; ͊ͻͫͳΒ; Ͳͪ
͵ͻͰΔͰͿͪͷͲͳͺͻͪͬͪ
ͪͯͪͳͼ;ͷͪͻͳͶͳͲͪͳΔͰͳͰ̽ͪͪͼͼ;ͻ;ͱͪͰͼͪͭͰͽͳͯͻͱͪͬͪͪ
̓ͼͷͰͽ;, ͳͽͪͼͰͯͰͪͬͪͼΔͳͬͳͷͺͻͳͼ;ͼͽͬͷ ͇͵͊ͻͫͪΒͰͳͼͽͰͻͪͳͲ͈͵ͻͪΒͳͰ
ͪ
ͰͶͰͷͰͽͪͻͪ ͼͳͭ;ͻͼͽ ͵ͻͰͽͪΔͪ ͼͽͪͬͳͽͬͪ ͳΒͰ ͫͰͲͫͰΌͰͪ ͌ͺͻͪͬ ͽͳ ͷͰͼͰͳ . ͳ
2007ͭͯͳͰ
ͺͻͰͯͪͳͷͳͷͪͼͰͯͬͳΒͪ ͪͺͻtͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰi
ͼΔͰͳͷͳͲͪͼͶͪͳ
͵ͷ ͪͅͻͽͳΒͰͷ ̸ͽͳͼͪͻͳΒͰͷ, ͯͪ ;ͺͻ͵ͼ ͈ͬͰΓͳ ͌͆ ͰͺͬͻͰͯͳͬͼͽͳ ͯͻͱͪͬͳ ͭͻͪͳͪ ͳ
ͪͰͶͳͷͪ ͷͰΌ;ͪͻͯͭ ͺͻͪͬͪ
ͼͽͬͻͳ ͬ;
ͯͻ;ͭ; ͪͶͫͪͼ͵; ͯͻͱͪͬ; ͪ ͺͻͼͽͻ; ̓ͼͬͪ ͳ
ͅͰͽͳΒͰ
͐ͰͽͬͻͽͼͻͰͯͼͽͬ ͷΕͬͪ ;ͼͪͬͻͰͷͰͳͷͭͻͪΌͪͼ͵ͳͷͯͻ;ͽͬͳͷͪͳΒͰͬͳͰͽͪΒͪ͊ͪͬ
ͻͰͷͰͪ ͭͻͪΌͪͼ͵ͪ ͯͻ;ͽͬͪ
̀ͪͺͪͯͪ ̾ͬͻͺͪ ͳ ̸ͷͰͻͳ͵ͪ
; Ͱͽͪͻ ͼͬͭ ͺͼͽΒͪΔͪ ͼͷͰͼͽͳͶͪ ͼ;
ͬͪͳͰͶ͵;ͺͳͱͳͬͽͯͻ;ͽͬͪͯͬͳΒͪͼͰ͵ͯͶͪͻͪͳ Ͱͬͻ͈ͪͻͿͳͽ-ͻͳΒͰͽͪͳΒͪΒͰͯͷͳ
ͪͽͪͬͻͰͯͼͽ͑ͺͰͭͶͰͻΒͰ;͵ΔͳͲͳ͈ͻͺͪͼͽ̀ͪͺͪͯͪ ͽͬͻͯͳͯͪtͷΕͽͪͷͺͰͯͳ͵ͽͳͻͪͬͪ.
͆ͬͪ͵ͪͰͽͻͪͶͪͼͪͱͳͬͽͪͺͽͳͼ͵;ΒͰͳͯͰͪͶͰͺͻͪͬͯͰ
ͳͼͽͳͰ
ͶͰͺͽͰ, ͳͶͳͳͼͬͯͳͪͬ
ͪͳͰ͵ͬͳͬͪͶͰͽi͌ͲͪͺͪͯͰͬͻͺͼ͵ͳͷͯͻ;ͽͬͳͷͪͺͼͽΒͳ͵;Ͷͽͬͪ͌ͬͻͰͷͰͻͪͽͳͻͪͲͪ
ͻͪΔͪͫͳͬͰ͍͉͊͠
ͺ͵ͪͲͪͶͪͼͰͳͷΕͬͪ̽ͰͶͪͽͼͽͻͰ͵ͶͪͷͰͪͭͰͳΒͰt͉ͪͯͰͻ͍ͳiΒͰͯͫͻ
ͺͲͪͽ͇͎ͪͯͯͻͬͪͽͼ͵ͪΒͰͯͪͶͪͯͶͪͻͪͽΒͪͭͰͳΒͳͲͪͻͪͽ;ͺͻͺͪͭͪͯ;, ͪͯ
1991. ͯͯͪͶͪΒͰͺͰͽͷͳͶͳͪͪͭͰͳΒͪͷͪ;̸͊̽ͯͪ;ͽͳ;ͪΒͪͬͷΔͰΔͰ ̓;ͺΓͰͪͺͻͺͪ
ͭͪͯͪ
͈Ͷͳͽͳ͵ͪ, 9. 3. 2007).
͊ͬΒ;ͿͳͪͼͳΒͼ͵;ͷΕ͵ͪͳͳͯͰͶͭͳΒ;ͬͪ͵ͻͳͼͽͰͫͭͪͽͰͯͰͷ͵ͻͪͽͼ͵ͰͯͻͱͪͬͰ;͵
ͽͻͶͳͼͪΔ;;;ͽͻͪΔͰͯͰͷ͵ͻͪͽͳΒͰ͋ͲͪͳͯͪͼͰͪͻͪͲͰͪͳͰͯͽ;ͻͪ ͬͪ ;;ͽͻͪΔͳͷ
ͻͭͪͳͲͪͳΒͪͷͪ
ͺΒͰͯͳͳͷͪͳͺͶͳͽͳ͵ͳͷͼͽͻͪ͵ͪͷͪ͵ͪ ͺͯͻ͵ͪ ͳͷͳΓͰͬͳͷͪ͵ΒͳͼͰ
ͼͷͪͽͻͪΒ; ͼͬͻͼͳͼͯͳͷ ͼͪ ͼͽͪͬͳͽͪ ͯͪͬͪͶͪͪ ͆ͰͬͶͪͯͳͪ ͻͭͪͳͲͪͳΒͪ t͇ͽͺͻi ͯͫͳͶͪ ΒͰ
ͭͻͷ;ͼ;ͷ;ͯͶͪͻͪͯͪͫͳ ͪ͵ͽͳͬͻͪͯͳͶͪͪͻ;ͰΔ; ͬͶͪͼͽͳ͊ ͅͳͶͰͬͳΕͪ ̸ͬͻͪͷͬ
͈ͰͽͼͻͰͯͼͽͬͷͰͯͳΒͼ͵ͪͺͶ;ͭͪ ͻͪͼ͵ͻͳ͵ͪͬͪΔͪͯͰͷ͵ͻͪͽͳΒͰͅͰͯͳΒͳͫͳͻͪΒ;ͬͰͼͽ͇ͳͺ͵ͪ
Ͳ;Β; ͼͬΒ; ͺͶͳͽͳ͵; ͻͳΒͰͽͪͳΒ; ͳ ͰΒͰͯͪ͵ ͽͻͰͽͷͪ ͪ͵ͽͰͻͪ ͯͰͷ͵ͻͪͽͼ͵Ͱ ͳͭͻͰ ͌ ͺͳͽͪΔ; ΒͰ
;;ͽͻͪΔͪͺͻͳͷͰͪͯ;ͺͶͳͼͽͪͯͪͻͯͪ̓ͪͯͪͼͰͯͭͯͳͳͳͯͰͽͺͻͳͺͪͯͳ͵ͪ ͼ;ͺͻͽͰͺͪͻͽͳΒͰ
͵ΒͪΒͰͳͶͳͪͬͶͪͼͽͳͳͶͳͰͷͪͼͪͬͰͲͳ͵ͪ;ΒͰͯͷͯͰͶ;ͷͰͯͳΒͪ
ͪͼͽ;ͺͳͽͳͳͪ͌ͼ;ͺͻͽͷ
Ͳͪ
7
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͶͳͪͳͳͯͰͽͺͻͽͳͬͺͻͰͬͻͺͼ͵ͭͪ͵ͽͳͬͳͼͽͰͯͳͭͰͼͰͫ;ͻͪ;ͽͷͯͰͶ;ͷͰͯͳΒͪ ͳͺͰ͵ͷ
Ͱͬͻͺͼ͵ͷͅͰͯͳΒͳ͵Βͳͫͻ;ΒͰͺͻͽͳͬ ͭͬͻͪͷͻͱΔͰͼͪͷͳͺͯͼͽͳ;ͭͬͻͷͻͱΔͰ͇ͬΒͺͻͳͼ
ͽͻͪͼͼͽͳͼͰͺͻͳͯͻ;ͱ;ΒͰͳͻͭͪͳͲͪͳΒͪͬͳͪͻͪ͵ΒͪͽͻͰͫͪͯͪͫͻͪͳͫΒͰ͵ͽͳͬͼͽͳͺͻͿͰ
ͼͳͪͶ;Ͱͽͳ͵;
̽Ͱͷ͵ͻͪͽͳΒͪ͵ͪͳͼͽͻ;ͷͰͽ͵ͽͻͶͰ ͳͯͷͳͪͳΒͰ
ͷͰΌ;ͪͻͯͳͳͽͰͻͰͼͪ ͼͬͰ ͬͳͰ
ͺͽͳͼ͵;ΒͰͽͻͪͯͳͳͪͶͼͬͪͽͪΔͰͯͰͷ͵ͻͪͽͳΒͰ͵ͪͼͻͰͯͼͽͬͻͰͪͶͳͲͪͳΒͰͼͶͫͯͰͳͰͲͪͬͳͼ
ͼͽͳͬͰ͵ͪͳͪͻͯͪ;ΒͰͯΒͯͻͱͪͬͳ͌ͽͷͬͷͲͪͰΔ;ͯͰͷ͵ͻͪͽͳΒͪͼͰͪͶͪͲͳͺͻͰͯͬͰͶͳ͵ͳͷ
ͳͼ͵;ͰΔͰͷͯͪ͵ͪͺͼͶͰͯΔͪͳͯͰΒͪͽͶͰͻͪͳΒͳͷͰΌ;Γ;ͯͳͷͪͳͪͻͯͳͷͪ ͫ;ͯͰͳͼ͵ͻͳΕͰͪͲͪ
ͪͷͰͽͪΔͰ ͺͻͪͭͷͪͽͼ͵ͳͳͽͰͻͰͼͪͻͪͲͬͳΒͰͭͯͰͶͪ ͼͬͰͽͪͳͯͪ͵ͪͽͪ͵ͬͪ ͺͼͽͪͰ͵ͻͪͳͼͰΌͰͭ
Ͷͳͷ;ͪt͈͵;ͪͬͪͽͳͺͻͳͼͳͶͳͽͳΓ;ͯͰͯͪͺͻͳͭͻͶͰͰͽͽͼͰͼͷͪͽͻͪͯͫͻͳͷͳͼͶͪͬͳͷ
ͪͶͳ
ͽͼͽͬͪͻͰͬͶͰ– ͳͼͽͳΒͰͲͪ͵ͪͽͳͯͰͷ͵ͻͪͽͼ͵ͳ;ͬͰͻͰΔͪi Šumpeter, 1981
ͼͽͻ301).
͈ͻͰͯͼͺΓͭ, tͷͰΌ;ͪͻͯͭiͺͻͳͽͳͼ͵ͪͲͪ;;ͽͻͪΔ;ͯͰͷ͵ͻͪͽͳͲͪͳΒ;ͺͶͳͽͳ͵ͭͺ
ͻͰͽ͵ͪͺΒͰͯͳͳͯͻͱͪͬͪ
ͺͽͻͰͫΒͰ;ͺͲͻͳͽͳͳͪ;;ͽͻͪΔͰͺͶͳͽͳ͵ͰͺͲͳͬͰͲͪͳͼͽͻͪ
;ͯͰͷ͵ͻͪͽͼ͵;ͳͽͰͻͬͰͳΒ; ͈Ͷͳͽͳ͵ͳͺͲͳͬͳ
ͻͪͲ;ͷͰ ͼͰ
ͷͭ; ͫͳͽͳͺΒͰͯͳͪͳ
ͺͲͳͬͳ
ͰͬͶͪͯͳͳ ͻͭͪͳͲͪͳΒͪ ͳͶͳ ͺͲͳͳͳ ͺͶͳͽͳ͵ͳ ͺͪͻͽͳΒͪ ͇ͬͪ ͳΔͰͳͪ ͼͬͰͽΓͪͬͪ
;Ͷͭ;ͭͶͫͪͶͳͼͽͳ͵ͳͳͼͪΒͯͰͻͪ
;;ͽͻͪΔͳͺͷͪͭͪͪͳͼͪͬͰͲͳ͵ͪ ͰͬͻͪͷͰͻͳ͵ͳͯͻͱͪͬͪͳ
ͬͶͪͯͪ͵ΒͰͽͰͱͰͭͶͫͪͶΒͯͷͳͪͳΒͳ ̸ͬͻͪͷͬ
***
̈́ͳͫͰͻͪͶͳͷͳͼͶͳͳͼ;ͪͼͽΒͪͶͳͯͪͭͻͪͳͰͺͻͪͬͪͯͻͱͪͬͰ ͺͻͰͷͪͳͯͳͬͳͯ;ͪͶͳͷͺͻͪ
ͬͳͷͪͳͼͶͫͯͪͷͪ͋ͻͪͯͳͳΒͪͺͶͳͽͳ͵ͭͶͳͫͰͻͪͶͳͲͷͪΒͰͳͲͭͻͪΌͰͪͪͼ;ͺͻͽͼͽͪͬΓͪΔ;ͪͺͼͶ;
ͽͳͼͽͳ͵ͳͷ ͷͪͻͳΒͪͷͪ ͳ ͵ͪͼͳΒͰ ͪ ͻͪͲͳͷ ͫͶͳͳͷͪ ͽͽͪͶͳͽͪͻͰ ͬͶͪͼͽͳ ͊Ͷͫͯͪ ΒͰ
ͼͬͪΕͰͪ͵ͪͰͺͻͳΒͪͽͰΓͪͺͼͶ;ͽͰͬͶͪͼͽͳ
͇ͯͰͷ͵ͻͪͽͳΒͳͳͼͶͫͯͳͼͰ ͻͪͼͺͻͪͬΓͪͶͼͪ ͼͽͪͬͳͽͪ;;ͽͻͪΔͰͭͯͻͱͪͬͭ ͺͻͰͽ͵ͪ
͑ͽͪ ͼͰ ͯͰͪͬͪ ͼͪ ͼͶͫͯͷ ͵ͪͯͪ ͼͽͳͭͰ ͯ ͬͶͪͼͽͳͽͭ ͯͰͷ͵ͻͪͽͼ͵ͭ ͼͽͬͪͻͰΔͪ ̽ͪͶͳͼͶͫͯͪ
;ͬͪͯͰͷ͵ͻͪͽͳΒ; ̽ͪͶͳͼͶͫͯͳ ;ͯͰͷ͵ͻͪͽͼ͵ͷͺͻͰͽ͵;ͺͻͰͽͳͷͭ;ΕͼͽͪͪͻͳΒͰ ͊ͪͬͻͰͷͰ
ͳͭͶͫͪͶͳͲͪͷͺͷͰͻͳΒͰͬͪͺͳͽͪΔͪͳͲ;;ͽͻͪΔͰͭ;ͼͺΓͺͶͳͽͳ͵ͯͻͱͪͬͺΓͰ̸ͻͳ
ͼͽͽͰͶͬͪ;ͺͲͻͰΔͪͯͪͯͰͷ͵ͻͪͽͳΒͳͺͻͰͽͰͺͻͰͽͰͻͳͬͪΔͪ;ΒͰͯͪ͵ͼͽͳͳͼͶͫͯͳ
; ͭͶͫͪͶͳͲͷ;
ͼͰ ͷͭ; ͳͽͰͻͺͻͰͽͳͻͪͽͳ͵ͪͺͻͰͽͰͻͳͬͪΔͰ;ͻͰͽͻͳͳΒͰͯͪ͵ͼͽͳͳͷͪͳͺ;ͶͪͽͳͬΒ;ͺͽͻͰͫͳ
ͼͶͫͯͰ
͌ͬͳͷͳͼͽͻͳΒͼ͵ͳͷ͵Ͷͼͽͳͷͪ
tͬͳ̈́ͰͬͳΒͪͽͪiͼͰͺΒͪͬΓ;ΒͰ;ͫͶͳ͵;ͯͰͷ͵ͻͪͽͼ͵ͭ
ͺͻͰͽ͵ͪͳΓ;ͯͼ͵ͳͺͻͪͬͪͪͭͶͫͪͶͷ ͬ;, ;ͻͰͱͳΒͳͰͬͻ-ͪͷͰͻͳ͵Ͱͭͻ;ͺͰͯͻͱͪͬͪ͆ͰͰ͵ͳ
ͬͪͼͶͷ ͵ͷ;ͳͲͷͪͭͯͳͰͳΒͫͻͱͪͯͰͷ͵ͻͪͽͼ͵ͪͽͻͪͲͳͳΒͪͯΒ;ͰͻͪΔͳ͵ͷ;ͳ
ͼͽͳ͵ͳͯͻͱͪͬͪ́ͼͽͰͳ͠;ͱͰ̾ͬͻͺͰ
ͼͪͷͼ;ͯͺͻͳͰͶͳ ͽͷͰͯͪͼͰ tͯ;ͽͻͳΒ;ͷͿͪͶͳͲͷͪi
̀ͪͺͪͯͪ;ͬͻͼͽͳ
͌ͭͶͫͪͶͳͲͬͪΒͼͽͬͪͻͼͽͳͰͷͪΒͰͯͪ͵ͼͽͳͷͰΌ;ͯͻͱͪͬͪͷͪ, ͪͺͻͪ͵ͼͪͼͬͰͽͼ͵Ͱ ͼͶͫͯͰͼͰ
ͻͪͲ;ͷͰͬͪͪͯͬͪͺͻͰͪͪͳͪͼͺΓͪͼͶͫͯͪͯͻͱͪͬͰ ͪͳͶͪͲͳͪͬͰΕ;ͼͶͫͯ;ͯͻ;ͭͳͯͻͱͪͬͪ
8
̸̸̸͇͉̺͉͇̺̀͆́ͣ̽ͅͅͰͷ͵ͻͪͽͳΒͪ͵ͪͳͼͽͻ;ͷͰͽͭͶͫͪͶͳͼͽͳ͵ͰͫͻͫͰͲͪͯͷͳͪͳΒ;
͵ΒͰtͲͪΒ;iͽͪΒͰ ͯͫͻͳͺͻͪͬͳ;ͼͬͰͽ; ͳͺΒͰͯͳͪͳͷͯͻͱͪͬͪͷͪ ͈ͳͽͪΔͰ;;ͽͻͪΔͳ
ͯͰͷ͵ͻͪͽͼ͵ͳͼͶͫͯͪͷͪΔͳͯͻͱͪͬͪ
ͳͼͽͳͽ;ͳͪͶͳͪͻͪͱͷͪͪ ͳͲͫͻͪͳͺͻͷͰͰͬͶͪͼͽͳ
ͼͷͪͽͻͪͼͰ;Ͱͽͻͳͷͪ ͭͶͫͪͶͳͲͬͪͰͯͰͷ͵ͻͪͽͳΒͰ͵ͪͼͺͻͰͯͳͰͬͪͱ͆ͪͺͻͬͷͷͰͼͽ;ͼ;
ͻͪͲͶͳ͵ͳͳͽͰͻͰͼͳ ͳͷΕͬͯͰΕͳͯͻͱͪͬͪͭͶͫͪͶͳͲͬͪͭͼͬͰͽͪͯͪͼͬΒ;ͯͷͳͪͳΒ;ͯͻͱͰͳ
ͺͻͳͻͰ ͆Ͱ͵ͪͯͪ ͼͰ ͯͷͳͪͳΒͪ ;ͼͺͼͽͪͬΓͪͶͪ ͬΒͷ ͼͳͶͷ
ͳͯͰͶͭͳΒͷ, ͪ ; ͼͪͬͻͰͷͰͷ
ͯͻ;ͽͬ;– ͯͰͷ͵ͻͪͽͳΒͷ
̸̸͉͉̈́́͋̾͋͌
ZORAN M. AVRAMOVIſ
SUMMARY
There is a huge difference in some parts of the history of democracy. From the former political and cul-
tural ideal, it has become increasingly a means of conquering the most developed countries that promote the
ideology of globalism. For several decades, there has been a repertoire of resources that are used by the new
Western power of the world against repulsive states and governmenUT
EJTSFHBSEPGFMFDUJPOSFTVMUT
diversified interference in internal political life, 3) the mechanism of war, 4) the power of money,
NFEJB
leverage.
Global use of democracy arises conflicts of political character in two ways, but not only of the political
one. The first one is the conflict between states, as a rule, the big ones and those that are not in their zone of
governing. The second one is within the multinational and multiconfessional state.
,&:WORDS globalism, democracy, assets, conflicts.
9
̸̸͇̺͆̈́̾̓͊́ͣ͠͠1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷ
ͼͰͯͳͽͰͷ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͳͼͽͻͳΒ;
1
aleksicjovan@rocketmail.com
2
̀ͪͳͷΓͳͬ ΒͰ ͪͺͷͰ;ͽͳ ͯͪ ͼͰ ̓ͼͬͼ͵ͪ ͅͳͽͻͬͳͪ Ͱ ͪͶͪͲͳ ͪ tͺͻͪͬͷ ̓ͼͬ;i
ͯͼ ;
̓ͼͬͼ͵Β͵ͽͶͳͳ
ͬͰΕͳͲͬͪͭͰͭͻͪͿͼ͵ͭ̓ͼͬͪ
ΒͰͻͼͰ̓ͼͬͼ͵ͪ͵ͽͶͳͪͲͪͽͬͪͻͪͪkm Β;ͱͯͬͭ
ͭͻͪͯͪ
ͯͰ ͭͯͰ ͼͰ ͭͻͪͳ ͺͶͪͳͰ ͐ͳͪͬͳͰ ͳ Β;ͱͳ ͫͻͪ͵ͪ ̓ͺͪͳ͵ͪ ͷͰΌ;ͼͫ ͬͰͷͪ
ͺͻͳͫͶͳͱͪͬͪΒ;(͌ͻͰͬͳΕ,
ͼͽͻ).
10
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
ͼͰͬͰͻ–Β;ͭ̓ͼͬ
;;ͱͰͷͲͪͰΔ;
ͺͻͼͽͳͻͰͼͰͳͲͷͰΌ;̺;ͳͽͻͪͳ͌ͻͰͬͪ ͯ;ͱͳͰ͵
LN
ͳͻͳͰͯLN
ͯ͵ΒͰͫͶͪͼͽ͵ͻͰ͵Ͱ̈́ͪͫͼ͈ͯ;ΒͰͬͷ͵ͪͰͽͻͷͺͲͪͽͪ͵ͪtͪͅͶ
̓ͼͬi͆ͪͲͪͺͪͯͷͫͯ;̓ͼͬͪͪͶͪͲͳͼͰͬͳͼͻͪͬͪ̽ͻͰͳͪ͌̓ͼͬͼͰͻͪ;ͪΒ;ͳͯͻ;ͭͰ
ͫͶͪͼͽͳͺͲͪͽͰͺͯͼͬΒͳͷͳͼͽͻͳΒͼ͵-ͭͰͭͻͪͿͼ͵ͳͷͪͲͳͬͳͷͪ͆ͬͫͻͯͼ͵ͪ̓ͻͳ͉ͬͪͰ͵ͪ
́Ͳͷ-
ͻͳ͵ͳ̻ͻΔͪͅͻ͇ͪͬͪͯͭͯͳͰ;ͺͶͳͽͳ͵-ͪͯͷͳͳͼͽͻͪͽͳͬͰ͵ͬͳͻͰ̓ͼͬͪ;ͶͪͲͰͳ
ͼͻͰͲͬͳ̈́Ͱͪ͵ͳ̈́ͰͺͼͪͬͳΕ
ͳͪ͵ͳͰͼͺͪͯͪΒ;;ͳͼͽͻͳΒͼ͵-ͭͰͭͻͪͿͼ͵ͳͼͪͼͽͪͬͬͰͫͶͪͼͽͳ
ͅͰͽͳΒͪͺ͵ͻͳͬͪͫͶͪͼͽͳͲͪͺͪͯͯͬͳͼͻͪͬͳ̽ͻͰͳͰ
;͵Γ;;Β;ΕͳͭͻͪͯͬͰͳͬͪͻͳ
̓Ͷͳͪ
͈ͰΕ
̽ͰͪͰ
͇ͻͪͬͪ
͊;͉ͬͪͰ͵ͪͳ͚ͪ͵ͬͳͪ͋ΒͰͻͰͶͪͽͳͬͺͻͼͽͻͪͪͫͶͪͼͽ
ͳͬͳ
Ͱͪ ͈ͻ͵ͶͰͽͳΒͪͷͪ
ͅ͵ͻͷ ͭͻͷ ͳ ͑ͪͻ ͺͶͪͳͷ ͇ͪ ͼͰ
ͭͰͭͻͪͿͼ͵ͳ
ͷͱͰ ͺͯͰͶͳͽͳ ;
ͰͽͳͻͳͯͰͶͪͼͰͬͰͻͳ
͵ΒͳͼͰͪͲͳ͈ͬͪͰΕ͵ͳͷͳͶͳͅͰͽͳΒͼ͵ͳͷ͈ͯͭͻͷͳͼͽͳ
͵ΒͳͼͰͪͲͳ
͈ͬͪͻͰ͵ͻ;ͺΓͰͷ ͈ͯͯͭͻͪͯͅͳͻ;Ͱͳ̓ͶͳͰ;ͼͶͳͬ;̹ͰͶͭ̽ͻͳͷͪ
Β;ͭͲͪͺͪͯͳ
͵ΒͳͼͰ
ͪͶͪͲͳ;ͻͪͬͳͳͳͲͷͰΌ;͈ͰΕ͵Ͱ̹ͳͼͽͻͳͰͳ̹ͰͶͭ̽ͻͳͷͪͳͪͲͳͬͪͼͰ͈ͻͰ͵ͬͯͰͳͲͪͺͪͯͳ
͵Βͳ
ͼͰͪͶͪͲͳ͵̽Ͱͪͼ͵Ͱ̹ͳͼͽͻͳͰͳͪͲͳͬͪͼͰ͉Ͱ͵ͪ ͏ͬͳΒͳΕ
ͼͽͻ–
͈ͫͻΌͪͳͫͻͰ
ͱ;Γͳ;͵Ͷͳͳ͚ͪ͵ͬͳͰͽͪ͵ΌͰ;ͳͻͰͷͼͷͳͼͶ;ͼͺͪͯͪΒ;;ͅͰͽͳΒ;
ͳͪͲͳͬͪΒ;ͼͰ͎ͪͼ͈ͻͳͲ
ͻͰͼ͵Ͷͳͷ ̻ͻͪ
͇ͺΓͰ
͊ͻͰͯͼ͵ͪͱ;ͺͪ
;ͭͰͭͻͪͿͼ͵ͷͼͷͳͼͶ;ͼͰͽͰ͵ͯͭͯͳͰͼͷͪͽ
ͻͪͯͰͶͷͅͰͽͳΒͰͅͰͽͳΒͪΒͰͪΒͬͰΕͪ͵ͽͶͳͪ;͊ͻͫͳΒͳ ͪͶͳͳΒͳͳͲͷͰΌ;́ͼͽ͵ͪͳ͈ͻͳͲͻͰͪ
ͯ;ͱͳͰLNͳͳͻͳͰ͵LN
͊ͪͷͽͰͻͷͳtͅͰͽͳΒͪiͲͪͳtͲͰͷΓͪͺͯ;ͺͻͪͬͷͷͪͪͼ
ͽͳͻͪi͆ͪͲͳͬͯͶͪͲͳͯͭͻ͵ͰͻͰͳtͷͰͽi ͭͻʍʆʔʐʗʜ
ͽͲͪͳͲͪΒͰͯͳͪ
͵ΒͪΒͰͺͻͬͫͳͽ
ͲͪͪͬͪͶͪͪͼͰͫͳ;ͷͪͪ͵ΒͳͫͻͪΌ;Β;ͷͪͪͼͽͳͻͼ͵;ͲͰͷΓ;ͭͅͳͯͪͪͼ
ͺͼͰͫͼͽͻͪͳ
ͷͰΌ;ͽͳͷ
ͳͳͼͰ
ͼͬͰͼͳͲͫͰͭͪͬͪΒ;;ͺͽͻͰͫ;ͽͭͽͰͻͷͳͪ
ͺͯͬͯͰΕͳͅͰͽͳΒ;ͺͯͺΒͪͷtͲͪͺͪ
ͯ̓ͼͬ i
ͳͪ͵ͼ;ͽ
͵ͪ͵ͬͳͯͳͷ
ͯͬͰͺͽͺ;ͻͪͲͶͳͳͽͰͭͰͭͻͪͿͼ͵ͰͫͶͪͼͽͳ
͊ͻͺͼ͵-ͪͶͫͪͼ͵ͳ ͵ͿͶͳ͵ͽ ͵ ͬͰ ͽͰͻͳͽͻͳΒͰ
͵ͪ ͼͺͰͳͿͳͪ ͺͻͰͼ ͯ;ͭͭ ͽͻͪΒͪΔͪ
ͳͼͽͬͻͰͷͰΒͰͼͳͳͭͰͰͻͳͼͪͼ;͵ͫͯͬͰͺͪͻͪͶͰͶͰͼͶͳ͵ͰͺͻͶͼͽͳ
ͯͬͰͺͪͻͪͶͰͶͰͼͶͳ͵Ͱ
ͼͽͬͪͻͼͽͳ
ͯͬͰͺͪͻͪͶͰͶͰͼͶͳ͵Ͱͬͳ͵ͽͳͷͳͲͪͳΒͰ
ͻͰΒ;
ͯͬͪͺͪͻͪͶͰͶͪͼͬͰͽͪ
ͭͯͰͼ;
;ͲͪͺͪΓͳͬΒ
ͷͰͪͬͳͳͷͰΌ;ͼͫͳͪͳͷͲͳͽͰͽͪͳͼͽͰͻͰͽͳͺͪ
;ͲͽͻͪͭͶͪͰͰΒͰͲͳ͵Ͱ
ͬͰͻͼ͵Ͱͳ͵;Ͷͽ;
ͻͶ͵ͰͫͪͻͳΒͰͻͰ
ͪͼͽͪΒͪͶͰͼͬͰͲͪͽͰ͵ͺͻͰͷͼͽͳͬͳΒͪͲͳͲͷͰΌ;ͬͪͯͬͪͪͻͯͪ
͊ͬͰͼͳͯͪΕͰͼͶͱͰt͵ͼͬͼ͵ͺͳͽͪΔͰi
͵ΒͰͺͽͳͰΒͳͲͬͻͰͷͰͪͯͰ͵ͪͯͰͳΒͰ͇ͼͷͪ
ͼ͵ͭͪͻͼͽͬͪ
ͼͬͻͰͷͰͷͺͻͰͻͪͼͽͳ;ͲͫͳΓͪͷͰΌ;ͪͻͯͳͺͻͫͶͰͷ
ͺΒͰͯͳͳͼͻͺͼ͵ͳͳͽͰͶͰ͵
ͽ;ͪͶͳ ͼ; Β ͯ -ͳ ͭͯͳͪ ͺͻͶͭ ͬͰ͵ͪ Βͪͬ ͳͼͽ;ͺͪͶͳ ͼ ͳͯͰΒͪͷͪ ͵Βͳͷͪ ͼ; ͺ͵;ͪͶͳ
ͺͷͳͻͳͽͳͼͻͺͼ͵ͳͼͽͻͳΒͼ͵ͳͪͶͫͪͼ͵Ͱͽͳ͵ͺͻͪͬͪͬ;ͽͰͻͳͽͻͳΒ;͈ͻͬͳ͵ΒͳΒͰͳͲͪͪ
ͼͽͪ͵ͬͷͬͻͼͽͷͺͻͰͯͶͭͪͫͳΒͰͺͻͳͲͪͽͳͼͻͺͼ͵ͳ͵ΔͳͱͰͬͳ͵ͳͺͽΔͳͺͻͰͯͼͰͯͳ͵͉͊͠;ͭͼ
ͶͪͬͳΒͰ̽ͫͻͳͪͣͼͳΕ
͇ͬͪΒͼͻͺͼ͵ͳͺͳͼͪ
ͺͪͻͽͳͲͪͼ͵ͳͫͻͪͳͻͰͬͶ;ͳͪͻ
;ͽͬͻͰͷͰͶͪ͏ͰͽͻͪͶͭ͵ͷͳ
ͽͰͽͪ͊ͪͬͰͲͪ͵ͷ;ͳͼͽͪ͊ͻͫͳΒͰ
ͭͬͻͰΕͳͺͻͫͶͰͷͳͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͵Βͳͼ;ͽͪͯͪͬͰΕ
ΒͪͬͳͼͺͶͳͬͪͶͳͪͺͬͻͳ;
tͼͰΕͪΔ;;ͭͻͱͰͼͽͳ͵ͯ͊ͻͫͪͳ͏ͻͭͻͪͪi
tͬͳͳͼͽͳ
͵ͷͻͪͼͺͶͱͰΔ;ͳͪͳͪͶͳͼͽͳ͵ΒͺͼͳͲͳ;ͳͺͽͪͻͼ͵Βͪͻͯͼͽͳi
ͽͰtͳͻͰͯͰͽͳͼͽͳ
͵ͳͷ ͳ ͼͰͺͪͻͪͽͳͼͽͳ͵ͳͷ ͻͪͼͺͶͱͰΔͰͷ ͳ ͽͰͱΔͪͷͪ ; ͳͲͬͰͼͳͷ ͼͶΒͰͬͳͷͪ ͳͺͽͪͻͼ͵Ͱ ͪͳ
ͪͶͼͽͳi
ͪͼͰͯͳͳͬͭͽͰͶͪ
ͷͪΒͪͭͯͳͰ
ͳͲΒͪͬͳΒͰͼͶͰͯͰΕͰt̓ͼͬͼ͵Βͳͼͽͳͳ
11
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͷͻͪͷͯͪͲͪͭͶͰͯͪͷ ; ͼͻͰͳͯͪΒͰ ͼͪͬͰͼͳΒͪͼ ͺͻͷͳͼͶͳͷ̸͵ ͼͰͻͰͪͬͪΔͰͬͪͻͰͯ
ͽͰ͵ͳ ͼͳΒͪͶͳ ͳ ͻͪͲͬΒͳ ͺͻͫͶͰͷͪ ͳͺͽͪͻͼ͵Ͱ ͪͻͯͼͽͳ ͺͻͰͼͳ ͼ ͯͻ;ͽͬͰͭ ͪ
ͪͳͪͶͳͽͰͻͰͳͬͳͯͳͯͪͪͼ;ͼͽͬͪͻͳͬͪΔ;ͪͳͪͶͭͳͯͻͱͪͬͭͼ;ͬͰͻͰͳͽͰͽͪ
ͳͼͽͻͳΒ
ͼ͵ͳͼͰͫͷͪΔ;ΒͰͳͺͽͪͻͼ͵ͳͪͻͯ
ΔͰͭͬͰͰͰͻͭͳΒͰͼͰ;ͼͷͰͻͪͬͪΒ;;ͻͰͽͻͭͻͪͯͷͺͻͪͬ;
;ͼͺ
ͻͪͬͪΒ;ͼͰͳ;ͭͻͱͪͬͪΒ;ΔͰͭͬͪͰͷͪͳͺͪͳΒͪͳͺͻͭͻͰͼ
ͪ;ͬͻΕ;ΒͰͫͳͻ͵ͻͪͽͳΒͪͳΔͰͪͬͶͪͯͪ
ͬͳ̸ͪ͵ͫͳͺ;ͽͯͪͪͼͬͯͳͼͽͬͪͻͪΔ;ΒͰͯͳͼͽͬͰͰͪͶͫͪͼ͵ͰͯͻͱͪͬͰ
ͼͽͬͪͻͳͬͪΔ;ͳͺͽͪͻͼ͵ͭ
ͪͳͪͶͭ ͼ;ͬͰͻͰͳͽͰͽͪ
ͯͼ ͽͰͺΓͰΔ; ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ͯ ͊ͻͫͳΒͰ ͳ ͠;ͭͼͶͪͬͳΒͰ
ͯͪͼ;ͰͳͲͫͰͱͳͽͰ͵ͳͳͽͻͪͭͳͳͼ;ͯͪͻͳͳͰͼͪͭͶͰͯͳͬͰͳͼͽͻͳΒͼ͵Ͱ͵ͷͺͶͳ͵ͪͳΒͰͳͰͼͻͰ
ΕͰi ͣͼͳΕ
ͼͽͻ
̓ͪͽͪͯͪΔͳͬͰͻͳͼͶͰͯͫͰͳ͵ͳͯͰͶͭͳΒͰͷͪͻ͵ͼͳͲͷͪ-ͶͰΔͳͳͲͷͪ
ΒͰͻͰͰΔͰͬͭͺͻͫͶͰͷͪ;ͽͷͷͷͰͽ;ͬͳͯͰ;tͼͽͬͪͻͪΔ;ͳͽͰͻͪͳͪͶͳͼͽͳ͵ͰͲͪΒͰͯͳͰ
ͪͻͯͪͪͽͰͷͰΓͳͷͪͼͽͬͪͻͰͼͳΒͪͶͳͼͽͳ͵Ͱͼͪͷ;ͺͻͪͬͰͳͪͼͳΒͪͳΒͰ;ͼͬͰͷ;ͻͪͬͺͻͪͬͳͳ
ͼͶͫͯͳͶͳͼͽͳ
;ͯͻ;ͱͰͳͪͼͬ;ͲͪΒͰͯͳ͵ͳ͵Ͷͪͼͳ
͵;Ͷͽ;ͻͳ
ͼͳΒͪͶͳͳΓͰ
ͬͪͳͳͽͰͻͰͼͪ
ͫͰͲͫͲͳͻͪͪͪͳͪͶ;ͺͻͳͺͪͯͼͽͳͭͻͪͳͰi ͳͼͽ
ͼͽͻ
͢ͰͭͬͪͳͯͰͪͶͳ
ͼͽͳ͵ͪͬͳͲͳΒͪͫ;ͯ;ΕͼͽͳͭͶͰͯͪͶͪͼͰt;ͼͽͬͪͻͪΔ;ͷͪͽͰͻͳΒͪͶͳ
͵;Ͷͽ;ͻͳͳͺͽͰͯͻ;ͽͬͰ
ͳ;ͼͶͬͪ;͵ΒͳͷͪΓ;ͯͼ͵ͪͶͳͼͽͺͼͽͪΒͰͼͶͫͯͪ
ͰͲͪͬͳͼͪ
ͰͶͬͳͽͪ
ͯͪΒͰΔͰͪͪͳ
ͪͶͪ ͺͻͳͺͪͯͼͽ ͼͽͬͪͻ ΔͰͰ ͺͻͳͬͪͽͰ ͼͿͰͻͰ
ΒͰͯͪ ͰͭͲͳͼͽͰͳΒͪͶͪ ͷͭ;Εͼͽ Ͳͪ ͫͭͪΕͰΔͰ
ͬͰ͵ͬͰͼͽͬͪͻͪͶͪ͵ͰͻͳͭͳͪͶͼͽͳ
ΒͰͯͪͪͽͳͽͰͲͪͻͪͼͽ;ΕΒ;ͳͿͳ͵ͪͳΒͳͱͳͬͽͪ
ͯͻ;ͽͬͪ
ͳͬͳͶͳͲͪͳΒͰi ͳͼͽ
ͼͽͻ
́ͪ͵ͬͪΒͪͼͽ;ͺ
͵ͪ͵ͬͳͯͳͷ
ͯͰͿͳͳͽͳͬͳΒͰͳͷͪͳ͵ͪ͵ͬ;
tͪͳͪͶͳͼͽͳ͵;i
tͫͳͻ͵ͻͪͽͼ͵-Ͱͽͪͽͳͼͽͳ͵;i ͳ tͯͳͬͰͻͲͪͽͼ͵;i ͵ͽͪͳΒ;
͵ͪ͵ͬͳͷ ΒͰ ͯ
ͼͽͻͪͰͪͶͫͪͼ͵ͳ
ͪͶͳͳͼͻͺͼ͵ͳͺͻͽ;ͳͼͽͳ͵ͳͪͼͽͻΒͰͳ͵ͪͯͻͬͪͳͲ͏̓͊̓͊ͻͫͳΒͰͭͶͪ
Ͱ
ͺͼͶ;ͱͳΒͰ͵ͪͺͬͯͲͪͳͲͫͪͳͬͪΔͰ̽ͫͻͳͰͣͼͳΕͪͳͲͻͰͯͬͪ͊ͪͬͰͲͪ͵ͷ;ͳͼͽͪ
͇ͼͳͷΔͰͭͪ
ͽͪ͵ͬ;ͼ;ͯͫͳ;ΒͰͯͱͳͬͰͳͳͼͽͻͳͪͻͬͪͪ͠ͅͻΒͪͬͳΕ
ͺͻͿͰͼͻ̹Ͱͭͻͪͯ
ͼ͵ͭ;ͳͬͰͻͲͳͽͰͽͪ
ͼͪͼͶͳͳͷͫͻͪͲͶͱͰΔͰͷ̓ͪ͵ͼ;ͫΒͳͪͯͫͳͶͳͯͪͼͰtͺͼͺ;ͺͰͺͰͶͷͺ
ͭͶͪͬͳiͳΒͪͬͺ͵ͪΒ;ͲͪͳͲͻͰͰͰͼͽͪͬͬͰ
ͯͻ;ͭͭͯͪͪͲͪͼͰͯͪΔͪͺͶͰ;ͷͪͯͰͼͰͳͼ;̀ͪ͵Γ;ͳ
ͺͶͳͽͳ͵ͳͷͭͶͰͯͳͽͳͷͪͬͪͪͪ͠ͅͻΒͪͬͳΕͪͳ̽ͫͻͳͰͣͼͳΕͪ
;͵ΒͳͷͪͳΒͰͬͻ;͵ͪ͏̓
͊̓͊ͺͽ;ͱͳͶͪͲͪͺͯͼͽͻͰ͵ͪͬͪΔͰͪͳͪͶͳͲͷͪ
ͼͰΒͪΔͰͼ;ͷΔͰͳͪͻ;ͪͬͪΔͰΒͰͯͳͼͽͬͪ͊ͪͬͰͲͪ
͵ͷ;ͳͼͽͪ ̀ͪ͵Γ;ͳ͏̓͊̓͊
ͼͽͻ–
́ͪ͵ΒͰͬͫͳ͵ͻ;ͺͪͯͭͪΌͪΒͪͽͪͯͪΔΒͺͶͳͽͳ͵ΒͼͰͳ
ͳͽͰͻͰͼͪͽΒͰͺͻͳͷͰͽͳͽͳ
ͯͪͳΒͰͪͳͪͪͲͪͪΒͳΒͳͯΒͰ͵;ͬͻͰͷͰͳͷΒ;ͭͼͶͬͰͼ͵ͳͷͷͰͯͳΒͳͷͪ͋ͷͰͼ;ͼͳͭ;ͻ
ͯͺͻͳͰͶͰ ͳ ͷͪͼͬͰ ͼͽ;ͯͰͽͼ͵Ͱ ͯͰͷͼͽͻͪͳΒͰ
͵ΒͰ ͼ; ; ̹Ͱͭͻͪͯ; ͲͪͺͰͶͰ ͼͬͰͭͪ Ͱ͵Ͷͳ͵
ͯͪͪ͵ͪͼͳΒͰ
Β;ͪͭͯͳͰ́ͺͪ͵
tͣͼͳΕͰͬͼͶ;ͪΒiͯͫͳΒͰͪͼͬΒΒͬͪͱͼͽͳͰ͵Ͷͳ͵
ͷͰͼͰͳ͵ͪͼͳΒͰ̺ͰͶͳ͵ͰͪͶͫͪͼ͵ͰͯͰͷͼͽͻͪͳΒͰͪ͵ΒͳͷͪΒͰͭͶͪͬͪͺͪͻͶͪͫͳͶͪt̓ͼͬͻͰͺ;ͫ
Ͷͳ͵ͪiͺ͵ͪͲͪͶͰͼ;ͯͪΒͰͣͼͳΕͫͳ;ͺͻͪͬ;͋ΒͰͺͽͬͻͯͳͳͯͪͽ;ͷͺͰͽ͵ͪͬͳͷͪͼͬͳͺͻ
ͽͰͼͽͪ
͵Βͳͼ;
ͳͷͪͶͼͶ;ͪΒ
ͺͰͶͳͬͰͷͫͻͪͭͯͳͰ– ͯͪ;ͳt̽ͪͪͪͶͫͪͼ͵Ͱ
ͲͪͼͽͪͬͰíͪ͵ͼ;ͺͶͳͳΒͼ͵ͰͼͪͭͰ
;Ͳ;ͺͽͻͰͫ;ͽͰ͵ͬͪ
͵ͶͺͳͬͲͳͶͪ
ͼ;Ͳͪͬͪ
ͺͰͯͻͰ͵ͪͳ
ͬͯͰͳ ͽͺͬͪ
ͺͻͳͶͳ ͫͻ;ͽͪͶ ;ͭ;ͳͶͰ ͬͰ ͯͰͷͼͽͻͪͳΒͰ
Ͱ͵ͳ ͬͻͶ ͫͳͽͳ ͪͶͫͪͼ͵ͳ
ͲͪͽͰͬͳͫͳͶͳͼ;ͳͼͺ;ΔͰͳ;ͼͬΒͰͳͼ;ͪͷͪͯͷͪͳͪ͌ͼͽ͍͉ͪͬ͊͠;ͭͼͶͪͬͳΒͰ
͵ΒͳͷͪΒͰͲͪͪΒ
ͺΒͪͪͪͪ;ͽͷͳΒͪͺ͵ͻͪΒͳͪ
ͪͰͺͻͪ͵ͽͳͯͫͳͶͰͼͽͪͽ;ͼͼͶͳͪͼͽͪͽ;ͼ;ͻͰͺ;ͫͶͳ͵̸͈ͪ͊
̺Βͬͯͳͪͳ̸͈͊̓ͼͬͯͫͳͶͳͼ;ͺ͵ͻͪΒͳͼ͵ͳ;ͼͽͪͬͳͲͪ͵
ͳͷͰΒͰͽͬͻͰͺ;ͽΔͳͬΒ
12
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
ͭͽͬ ͺͽͺ; ͼͪͷͼͽͪͶΒ Ͳͪ͵ͼ͵Β
ͳͲͬͻΒ ͳ ͼ;ͯͼ͵Β ͬͶͪͼͽͳ ̓ͪ ͽ ͼͰ ͷͱͰ ͬͳͯͰͽͳ
ͪͲͳͬΒ;ͱͰͺ͵ͻͪΒͳͰ͉͊͊ͻͫͳΒͰͺͻͷͰΔͰΒͰ;͊ͳΒͪͶͳͼͽͳ͵̸ͪ;ͽͷ͈ͪ͵ͻͪΒͳͪ̓ͼ
ͬ
ͳͷͰΒͰͅͰͽͳΒͪ;͵ͶΔͰͪͳͲͪͲͳͬͪ͋ͼͳͷͫͶͳ͵ͳͬͰͷͪΒͪͼͭͬͻͳ;͵ΒͰͷͼ;ͼͰͺͻͪͬ
;ͯͬͳΒͪͶͳͺͻͰͼͳͪͬͷͺͻͼͽͻ;
͆ͪ͵ͼͬͰͭͪͽͭͪ
̽ͫͻͳͪͣͼͳΕͯͫͳΒͰͻͰͶͯͳͼͳͯͰͽͪ
ͬͰ͵ͪ͵Βͳ ΒͰͺͻͬͳΒͪͬͽͬ
ͻͳͺͳͽͪΔͰ̓ͼͬͪͳͅͰͽͳΒͰ
͵ΒͳͼͰ;ͼ;ͯͳͯͪͺͻͭͬͻͳͳͲ;ͲͰͽͽͰ͵ͷͺͶͱͪΒ;ͼͻͺ
ͼ͵ͭͪͻͯͪ;ͬΒͺ͵ͻͪΒͳͳ͈ͶͱͪΒ͊ͻͫͪͪ̓ͼͬ;ͳͅͰͽͳΒͳΒͬͳͰͼͰͺͭͻͪͺͼͶͰ
ͯͰΔͪ ͬͭ ͌ͼͽͪͬͪ ͍͉͊͠
ͽ͵ͷ ͿͰͫͻ;ͪͻͪ ͭͯͳͰ ͈ͻͰͷͪ ͽͷ ͺͻͪͬͷ ͪ͵ͽ;
ͫͰ
ͺ͵ͻͪΒͳͰ
ͳ̸͈̺͊Βͬͯͳͪͳ̸͈͊̓ͼͬ
ͫͳͶͰͼ;ͻͪͬͺͻͪͬͰͶͪͳͰΒ;ͭͼͶͬͰͼ͵ͰͿͰͯͰ
ͻͪͳΒͰ
ͪͳͷͪͶͰͼ;ͳͼͬΒͰͺͼͶͪͳ͵Ͱ;͊͵;ͺͽͳͳ͊ͻͫͳΒͰ
ͽͳͷΒͰͫͰͲͫͰΌͳͬͪͶͯͪ;ͽͳ;ͪ
ͺͶͳͽͳ͵; ͼͬΒͰͷͪͽͳͰ ͻͰͺ;ͫͶͳ͵Ͱ
ͪͶͳͳͼͽͬͻͰͷͰ͊ͳΒͪͶͳͼͽͳ͵͉ͪͰͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪͳΒͰ
ͳͷͪͶͪͺͻͪͬͰͷͰͪͳͲͷͰͯͪ;ͽͳͰͪΔͳͬͰͯͶ;͵Ͱ͋ͪ͵ͼ;
ͺͪͻͪͯ͵ͼͪͶ
ͺ͵ͻͪΒͳͰͺͻͪ͵ͽͳ
ͳͷͪͶͰ ͬͰΕͰͪͯͶͰͱͼͽͳͯͼͪͷͰ ͻͰͺ;ͫͶͳ͵Ͱͳͷͭ ͬͳͰͷͭͶͰͯͪ;ͽͳ;ͪͻͰͺ;ͫͶͳ͵;
ͰͭͻͰͺ;ͫͶͳ͵ͪͪΔͳ͌ͱͪ͊ͻͫͳΒͪ ͫͰͲͺ͵ͻͪΒͳͪ
͵Ͷ͵ͬͳΒͪͶΒͰͪͲͳ̸͈ͬͪͪ͌̿͊ͯ͵
ͼͽͪͽͳͷ ͺͻͳͽͳͼ͵ͷ ̸Ͷͫͪͪͪ
ͺͻͳ͵ͻͳͬͰͳͷ ͽͰͻͻͷ ͵Βͳ ͼͰ ͼͬͰ ͬͳͰ Βͪͬ ͳͼͺΓͪͬͪ
ͯͰͷͼͽͻͪͳΒͰͭͯͳͰ
ͺͪΓͰΔͰ͵ͪ͵͈ͪͰΕ͵ͰͺͪͽͻͳΒͪͻͳΒͰ
ͼ͵ͻͪͬΓͰΔͰͻ͵ͪͬͪͳͭͻͫͪ
Γͪ
ͼͶ;ͪΒ͚ͻΌͪͪͅͻͽͳͬͳΕͪ
͊ͻͫͳ ͼ; ͼͰ͵ͼͽͪͽ ͼͰͶͳͶͳ ͼͪ ̓ͼͬͪͳͅͰͽͳΒͰ;Ͱ
ͽͻͪͶ;͊ͻͫͳΒ;́ͲͷͰΌ;ͳͭͯͳͰͼͬͭͺͻͼͽͻͪͳͼͰͶͳͶͼͰ
ͼͻͺͼ͵ͭͳ
ͻͭͻͼ͵ͳͯͰ͵Ͷͪͻͳͼͪͭͼͽͪͬͳͽͬͪ ̾͵ͷͰͳΕ
ͼͽͻ
͊ͬͰͽͰͳΔͰͳͰͼͽͪͬΓͪͶͰͼ;ͼͪͱͪ;ͽͳͼͪ͵ͪͣͼͳΕͪ
͵Βͳ
͵ͪ͵ͼͪͷ͵ͪͱͰ
ͽͷͰͳΒͰ
ͳͽͪͲͪͺͳͼͳͬͪ;ͼͬΒͳͷͼͬͰͼ͵ͪͷͪͯΒͪ;ͪͻͪͯͬͰͶͳ͵ͳͪͶͫͪͼ͵ͳͯͰͷͼͽͻͪͳΒͪ
ͭͯͳͰ
tͳͲ ͼͽͻͪͪ ͯͪ ͳ ͌ͯͫͪ Ͱ ͲͪͺͶͰͳi ͳ ͼͪͲͪ Ͳͪ ΔͰͭͬͰ ͬͰͲͰ ͼͪ ͵ͼͬͼ͵-ͷͰͽͳΒͼ͵ͳͷ
͊ͻͫͳͷͪ
͵Βͳ ͼ; ; ΔͰͷ; ͬͳͯͰͶͳ Ͱ͵; ͬͻͼͽ; ͰͿͻͷͪͶͭ ͫͻͪ Ͳͪ Δͳͬͪ ;ͭͻͱͰͪ ͺͻͪͬͪ
ͣͼͳΕ
ͼͽͻ
͈ͷͰ;ͽͰͯͰͷͼͽͻͪͳΒͰͽ͵ͷͷͪͻͽͪͭͯͳͰͺͯͼͽͪ͵ͶͰͼ;ͭͪͪ
ͺͻͬͪͻͪͲͷͳΓͪΔͪͺͯͰͶͳͺ͵ͻͪΒͳͰͳͲͷͰΌ;͊ͻͫͪͳ̸Ͷͫͪͪͪt͊ͻͫͳͪ̓ͼͬ;Ͱͷͭ;ͯͪ
ͳͲͯͻͱͰͳͺͽͪͻͼ͵ͳͽͰͻͻ͇ͳΕͰͫͰͱͪͽͳͳͺͻͯͪͬͪͽͳͳͷͪΔͪ
̓ͼͬΕͰͲͪͯͰͰͳΒ;-ͯͬͰͺͼͽͪ
ͽͳͪͶͫͪͼ͵ͪͲͰͷΓ̸ͪ͵ͳͼͷͼͺͻͰͷͳͯͪͺͬͼͶͫͪΌͪͷ̓ͼͬ
ͪͳͼͷͼͺͻͰͷͳ
ͽͻͰͫͪ
ͭͪͺͯͰͶͳͽͳͼ̸ͪͶͫͪͳΒͷ͌ͲͰͽͳͼͻͺͼ͵Ͱ͵ͻͪΒͰͬͰͳͷͪͪͼͽͳͻͰ
̸ͪͶͫͪͳͷͪͺͻͰͺ;ͼͽͳͽͳͽ
ΒͰͪͶͫͪͼ͵i ͳͼͽ
ͼͽͻ
͇ͬͪͷͳͼͪ
Ͳͪͺͳͼͪͪ;ΔͰͭͬͷͶͳͷͯͰͬͳ͵;
ͺͼͽͪͶͪΒͰΔͰͭͬͪ
ͼͬͪͳͯͰΒͪͬͯͳΓͪͲͪͻͰͪͬͪΔͰ͵ͼͬͼ͵ͭͺͻͫͶͰͷ͈ͪͰͽ͵ͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭ
ͬͰ͵ͪ
; ͼͬͳͽ ͺͰͽ͵ͪ ͵ͻͪΒͪ Β;ͭͼͶͬͰͼ͵Ͱ ͯͻͱͪͬͰ
ͬͪ ͳͯͰΒͪ ΒͰ ͯͫͳͶͪ ͲͪͪΒͭ ͺͻͼͽͻͪ ;
ͽͪͯͪΔͳͷͷͰͯͳΒͳͷͪͳͼͻͺͼ͵ͳͷͳͽͰͶͰ͵ͽ;ͪͶͳͷ͵ͻ;ͭͬͳͷ͈ͪͻͰͷͪͣͼͳΕͰͬͳͷͼͬͰͯͰΔͳͷͪ
Β; ΒͰ Ͷͳ ͳͲͰ ͼͬͷ ͺͲͪͳ͵; ̹ͻͳͼͶͪͬ; ͬ͠ͳΕ;
ͽͪͯͪΔͰͷ ͺͻͰͯͼͰͯͳ͵; ͠;ͭͼͶͪͬͳΒͰ
͵ΒͳͭͪΒͰ;ͺ;ͽͳ͵ͯ͊ͶͫͯͪͪͅͳͶͰͬͳΕͪ
ͽͪͯͪΔͰͭͺͻͰͯͼͰͯͳ͵ͪ͊ͻͫͳΒͰ
͵ΒͳΒͰͪ͵ͳΒͰ
;ͲͰ ͳ ; ͻͪͲͷͪͽͻͪΔͰ 3 ͋͵ͷ Βͪ;ͪͻͪ ͭͯͳͰ
ͼͬΒ; ͳͯͰΒ; ͳͲͶͱͳ ΒͰ ͳ ͪͷͰͻͳ͵ͷ
3
͌ Ͱ͵ͼ͵Ͷ;Ͳͳͬͷ ͳͽͰͻͬΒ;; Ͳͪ ͉ͪͯͳ ͽͰͶͰͬͳͲͳΒ; ͊ͻͫͳΒͰ
͵Βͳ ΒͰ ͅͳͶͻͪͯ ̺;ͰͶͳΕ
ͽͪͯͪΔͳ ͯͳͻͰ͵ͽͻ
͉͋͊-ͪ, ͬͯͳͼͽͪͯͪΔͳͷͺͻͰͯͼͰͯͳ͵ͷ͊ͻͫͳΒͰ͊ͶͫͯͪͷͅͳͶͰͬͳΕͰͷ͵ͽͫͻͪͭͯͳͰ
ͪ
͵ͪ͵Γͳͬ ͺͳͽͪΔͰ ͷͭ;Εͼͽͳ ͺͯͰͶͰ ̓ͼͬͪ
ͅͳͶͰͬͳΕ ΒͰ ͯͬͻͳ t͋ Ͱ ͯͶͪͲͳ ; ͫͲͳͻ
̸ͺͼͶ;ͽͳͼ͵Γ;Ͱ͆ͳ͵ͪͯͰͫͳͷͭͪͺͯͻͱͪͽͳͽͪ͵Ͱͽi(ͣͼͳΕ
ͼͽͻ)ͅͳͶͰͬͳΕΒͰ
13
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͷͫͪͼͪͯͻ;̺ͻͰ;͏ͳͷͰͻͷͪ;
͵ΒͳͭͪΒͰͪ͵ͽͭͪ;ͺͳͽͪͯͪͶͳͫͳ͊ͻͫͳΒͪͺͻͳͼͽͪͶͪͪͽͻͰ
Εͳ;ͽͰͻͳͽͻͳΒͰ̓ͼͬͪ
ͪͽͪΒͰͣͼͳΕͯͭͬͻͳͺͲͳͽͳͬ ͳͪ͵ͭͪ
͵ͪ͵ͼͪͷͳͼͽͳͰ
;ͽͷ
ͷͷͰͽ; ͳ͵ ͳΒͰ ͬͶͪͼͽͳ ͯͪ ͺͻͰͭͬͪͻͪ ͼͻͺͼ͵Β ͯͻͱͪͬΒ ͽͰͻͳͽͻͳΒͳ
̓ͪ͵ ΒͰ ͽͳ ͯͪͪ
ͺͳͼͪ ͳͽͪͶͳΒͪͼ͵ͳ ͪͼͺͳͼ ̈́ͳͷͰͼ
ͣͼͳΕͰͬ ͺͻͰͯͶͭ ͼͰ ͯͼͳ ͪ ͽ ͯͪ ͼͰͬͰͻͳ
ͳͼͽͳ ͳ
ͰͽͻͪͶͳͯͰͺ͵ͻͪΒͳͰͼͽͪ;;ͼͪͼͽͪͬ;͊ͻͫͳΒͰ
ͪͼͽͪͽͪ͵ͽͰͻͳͽͻͳΒͰͯͪͼͰͺͻͳͺΒͳ̸ͶͫͪͳΒͳ
͆ͪͼͬΒΒͳͯͰΒͳͺͯͰͶͳ̓ͼͬͪͳͼͳͼͽͳͻͪΒͰͳ͵ͪͼͳΒͰ
͵ͪͯͪΒͰͺͼͽͪͺͻͬͳͺͻͰͯͼͰͯͳ͵
͊ͪͬͰͲͰ͉Ͱͺ;ͫͶͳ͵Ͱ͠;ͭͼͶͪͬͳΒͰ͊ͬΒͰͬͳΌͰΔͰͻͰͰΔͪͽͭͺͻͫͶͰͷͪͺͻͰͯͳΒͰ͊ͪΒͻ;ͼ;̺Ͱͼ;ͳ
Ͷͻͯ;͇ͬͰ;
͵ΒͳͣͼͳΕͰͬͺͻͰͯͶͭͳͼ;ͺͻͳͬͪͽͳͶͳ͈ͬΒͰͺ͵;ͪͬͪͯͪͼ͵Ͷͺͳͯͭͬͻ
ͼͪ͊ͶͫͯͪͷͅͳͶͰͬͳΕͰͷ ͺͻͷͰͳͪͳͪͶͰͺͶͳͽͳ͵Ͱ ͺͻͰͷͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͼ
͵ͻͪΒΔͳͷͳΓͰͷͽͰͻͳͽͻͳΒͪͶͰͺͯͰͶͰͽͰͽͰͻͳͽͻͳΒͰͳͲͷͰΌ;͊ͻͫͳΒͰͳ̸ͶͫͪͳΒͰ̓ͪͳͺͻͶͭ
ͺ;ͽͪ
ͅͳͶͰͬͳΕΒͰͬͰͺͻͰͯͶͭͰͳͭͻͳͼͪ͋ΒͰͫͳͳΒͰͯͪͯͻͪͲͶͭͪͲͫͭ͵ΒͳΒͰͼΔͳͷ
;ͪ;ͼ;͵ͫ
ͽΒͰͺͻ;Ͳͻ͵ͬͪͶͣͼͳΕͰͬ;ͼͷͰ;ͼͿ;͵ͳΒͰͺͻͰͯͼͰͯͳ͵ͪͯͻͱͪͬͰ
ͷͪΒͪ
ͭͯͳͰ͑Ͱͼͽͯͪͪ͵ͪͼͳΒͰ
ΒͰ;ͼͬΒͳͷͷͰͷͪͻͳͷͪͲͪͫͰͶͰͱͳt͊͵PͻPͯͬFͯFFͳKFͼBͷ
;ͫFΌFͯBKF̓PͼPͬPͻB͵͊ͻͫͳKFͳͯBͭBͽͻFͫBPͯͻFͲBͽͳ
BͺͻͳͽPͷͼͺBͼͽͳ͈FΕ͵;ͺBͽͻͳKBͻͳK;
̽FBF
̻ͻBBͳ; ͳ ͵PͼPͬPͺPΓͼ͵P Fͽͳ͵P ͺPͯͻ;KF P͵P ̻ͻBBͳF .ͳͶPFͬͳΕ ͳ ͬFΕͳB
ͼͻͺͼ͵ͳͺPͶͳͽͳBͻB
;͵Γ;;K;ΕͳͳPFͳͲPͺPͲͳͳKF
ͳͼ;ͳͷBͶͳͻBͫͻPͼͽͳͲBͽ;BͳPBͶ;
ͳͲͯBK;
ͺB ͼF͵PͼPͬͼ͵PͺͳͽBΔFͻFBͬBͬPKͼ͵PͷͳͺPͶͳͳKPͷ͊BͯBKFͼB͵PͼPͬͼ͵ͳͷ"ͶͫBͳͷB
FͷͳPͬBͻBͽͳͶͳ͵Bͺͳͽ;ͶBͽͼ͵BͺPͼͽFͺFBͺͻFͯBKB̓PͼPͬB"ͶͫBͳKͳi ͳͼͽ
ͼͽͻ
͊ͬΒͺͻͰͯͶͭͲͪͳͼͽͻͳΒͼ͵ͳ͵ͷͺͻͷͳͼͳͲͷͰΌ;͊ͻͫͪͳ̸Ͷͫͪͪͪ;ͺ;ͽͳΒͰͳͬͶͪͯͳ͍ͻͪ;
ͼ͵ͰͷͪΒͪͭͯͳͰ
ͲͪͬͻͰͷͰ̸͇͆͋ͫͷͫͪͻͯͬͪΔ͉ͪ͊͌͠ͽͳͷͽͻͪͭͳͳͷͯͪͳͷͪͲͪΔͰͭ
ͬ;ͲͰͷΓ;ͳͪͻͯ
ͺͯͰͶͪ̓ͼͬͪͯͰͶͬͪͶͪΒͰͷͭͳͷͪ͵ͪͼͺͪͼͼͻͰͰΔͰ
;ͺͻ͵ͼͽͷͰͽ
ΒͰͭͻͷͪͯͰΒͪͬͼͽͳ;͊ͻͫͳΒͳͽ;ͺͳΒ;ͼͷͪͽͻͪ͵ͪͺͳͽ;Ͷͪͽͼ͵ͷt́ͼͽͻͳΒͼ͵ͳ͵ͷͺͻͷͳͼͳ
ͽͻͪΒ ͻͰͰΔͰ ͬͰ͵ͬͳ ͪͶͫͪͼ͵-ͼͻͺͼ͵ͳ ͼ;͵ͫͪ
͵Βͳ ͺͽͻͰͼͪΒ; ͳͽͪͬ ͫͪͶ͵ͪͼ͵ͳ ͺͻͼͽͻ
ͷͱͰͼͰͼͽͬͪͻͳͽͳͽͰͻͳͽͻͳΒͪͶͳͷͻͪͲͭͻͪͳͰΔͰͷ͊ͻͫͪͳ̸ͶͫͪͪͪͺͯͰͶͷ̓ͼ̸ͬͪ͵ͳΒͰ
ͷͭͶͪͯͪͺͼͽͪͰͷ;ͶͽͳͰͽͳ͵ͪ͋ͳͽͬͪ͠;ͭͼͶͪͬͳΒͪ
ͪ͵ͳΒͰ;ͼͺͰͰ͵ͼͺͰͻͳͷͰͽͼͷ;ͶͽͳͰͽͳ
͵ͷͯͰΒͽͼ͵ͷ̹ͼͷͳ͎ͰͻͰͭͬͳͷ
ͼͪͼͬͳͷΒͰͳͲͬͰͼͯͪͺͼͶͰͭͻͪΌͪͼ͵ͭͳͰͽͳ͵ͭͻͪͽͪ
ͰͷͱͰͺͼͽͪͽͳͳͷ;ͶͽͳͰͽͳ͵̓ͼ͈ͬͼͶͰͪͶͫͪͼ͵ͭ;ͼͽͪ͵ͪͲͪͽͰͺΓͰΔͰͳͻͪͽ̸ͪͷͰ
ͻͳ͵Ͱͳ̾ͬͻͺͼ͵Ͱ;ͳΒͰͺͻͽͳͬ͊ͻͫͳΒͰ
̸Ͷͫͪͳͳ͊ͻͫͳͰͷͭ;ͯͪͱͳͬͰͲͪΒͰͯͪ̓ͼͬ;͋ͻͪ
Βͪͷͳͻͳͼͺ͵ΒͼͽͬͰͷͱͰͳͷͯͰͽͳͱͪͯͪͻͷͰͻͳΒ̸͇ͪ͆͋-ͪͳ͌ΒͰͯͳΔͰͳͪͳΒͪ
ͽͳͷͺͻͰ
ͽΒFΔͰͺͻͳͼ;ͼͽͬͺͻͳͬͻͰͷͰ͆ͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͵ͬͰͶͳ͵ͳͼͻͺͼ͵ͳͷͪͪͼͽͳͻͪͳ
Ͱͽͳ͵ͳͰ͵Ͷͪͬͪ
ͽͻͰͫͪͿͻͷͳͻͪͽͳͼͪͷͼͽͪͶͰͯͻͱͪͬͳͰ
ͺͺ;ͽ͊ͪͪͅͻͳͪ
̸ͯͻͰ
̺ͪͽͳ
͵ͪͪ
̈́ͳͽͰͽͪΒͪ ͳ ͼͶͳͳ ͯͻͱͪͬ-ͺͻͪͬͳ
ͼ;ͬͰͻͰͳ ͲͪΒͰͯͳͪ ; ̾ͬͻͺͳ
͵ͪ͵ͬͪ ΒͰ ͳ
ͳͪͰ
ͬͰͻͬͪ ͯͪ Ͱͽͳ͵ͳ ͳͼͽ ̓ͼͬ Ͱ ͫͳ ͳͶ ; ͺͻͳͶͭ ͳ ͼͪͷͳͷ ̸Ͷͫͪͳͷͪ
͵Βͳ ͼ; ͵ͪ ͽͷͰ
ͳͭͶͰͯ ͽͰͱͳͶͳ t͊ͽͪͬ Ͳͪ Ͱͽͳ͵ͳ ͳͼͽͳͷ ͳ Ͱ͵ͷͼ͵ͳ ͳ ͺͶͳͽͳ͵ͳ ͪ;ͽͷͳͷ
ͳͲͶͳͻͪͳͷ
̓ͼͬͷ ͳΒͰ ͷͭ;Ε ͳͯͰΒ-ͺͶͳͽͳ͵ͳ
Ͱͽͳ͵ͳ
ͪͶͳ
; ͵ͻͪΒΔΒ ͶͳͳΒͳ
ͽͪ͵ͪͬ ͼͽͪͬ ͳΒͰ ; ͳͽͰͻͰͼ;
ͪͶͫͪͼ͵ͭͪͻ͇ͯͪͬͪ͵ͪͬͪͳͪͶͳͲͪͷͳͼ͵Γ;ͳͫͳͭͪͳͲ͵ͻ;ͱͰΔͪͳͰͼͪͷ;ͼͺͻͳͬͰΕͳͲͪ;ͼͽͪͬͳ
ΔͰͭͬͻͪͲͬΒͳ;Ͱ͵ͷͼ͵ͷͳ;ͺͽͰ;ͯ;ͬͷͼͷͳͼͶ;̓ͪͽΒͰ̾ͬͰͻ͎ΘͪͼͬΒͷͺͶͳͽͳ͵ͷͳͪͰ
ͷͪͶͳͪͶͫͪͼ͵ͳͪͻͯͳΒͰͯͬͰΕΒͪ͵ͰͻͪͲͬͳΒͰͯͻ;ͽͬ
ͳͼ͵Γ;ͳͳͲ̾ͬͻͺͰ
Ͷͳͳͭͪͷͭ;Εͼͽͳͯͪ
;Ͱͼͽͬ;ΒͰ ; ͯͳͪͷͳͷ ͱͳͬͽ; ͼͪͬͻͰͷͰͭ ͼͬͰͽͪ ̸ ͬͪΒ ͯͰ ͪͶͫͪͼ͵ͭ ͪͻͯͪ ͽͰͱͳ ͵ͪ ̾ͬͻͺͳ
͵ͪ
ͷͯͰͻͷͯͻ;ͽͬ;
ͰͽͻͰͫͪͭͪͪͽͷͺ;ͽ;Ͳͪ;ͼͽͪͬͳͽͳi(ͅͳͶͰͬͳΕ
ͼͽͻ).
14
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
̸Ͷͪͯ ; ͍ͳͼ͵Β ͊ͻͺͼ͵Ͱ ͺͻͰͯͰͶͰ ͪ ͼͰͬͰͻ; ̓ͼͬͪ
͵Βͳ ͼ; ΒΒ ͺͻͳͺͪͯͪͶͳ ͯ ͼͶͫΌͰΔͪ ͯ
͋;ͻͪ͵ͪͯ
ͺͻͳ͵Γ;ͳͽͳ͊ͻͫͳΒͳ
ͪΒ;ͱͰͺͻͰͯͰͶͰ̓ͼͬͪͳͯͰͅͰͽͳΒͰ
ͭͯͰͱͳͬͳͪͶͫͪͼ͵ͪ
ͬͰΕͳͪ
ͺͻͳ͵Γ;ͳͽͳ "ͶͫͪͳΒͳ ͳͶͳ ͼͪͷͼͽͪͶΒ ͪͶͫͪͼ͵Β ͯͻͱͪͬͳ
ͪ͵ ͽ ͱͰͶͰ ͵ͼͬͼ͵ͳ
̸Ͷͫͪͳ͈ͻͳͽͳͪ;͵ΒΒͱͳͬͰͳͲͷͰͪͳ̸Ͷͫͪͳͳ͊ͻͫͳͷͱͰͼͰ;ͻͰͯͳͽͳ͵ͪͯͳͼͽͻͳ͵ͽ
ͳͶͳͪͰ͵ͳͼͶͳͪͪͳ͈ͻͪͬͰͯ ͺͯͰͶͳͽͳ ͳͳͯ;ͼͽͻͳΒͼ͵ͰͳͰͰͻͭͰͽͼ͵Ͱ ͺͽͰͳΒͪͶͰ
ͫͰͲ
ͫͲͳͻͪͪͰͽͳ͵ͳͼͪͼͽͪͬ͵ͶͳͰi ͣͼͳΕ
ͼͽͻ–
͍ͻͪ;ͼ͵ͪͬͶͪͯͪ
ͷͰΌ;ͽͳͷ
ͳΒͰ
ͯͪͶͪͳ͵ͪ͵ͪͬͯͭͬͻͪͬͪΒͺͻͰͯͶͭ
͈ͼͶͰ ͺͽͺͳͼͳͬͪΔͪ ̓;ͷͪͬͼ͵ͭ ͼͺͻͪͲ;ͷͪ
Β;ͪ ͭͯͳͰ
ͯͰΔͪ ͉ͰͲͶ;ͳΒͰ
ͺͬͶͪͰΔͪͻ;ͱͪͳͼͪͭͪ͊ͻͫͳΒͰ
ͺͻͽͰͻͳͬͪΔͪͬͳͰͯ͊ͻͫͪͳͯͻ;ͭͳͰͪͶͫͪ
ͪͪ
ͪͺͽͷͳͼ;͵ͫͪͼͪͶͫͪͼ͵ͳͷͽͰͻͻͳͼͽͳͷͪͪΒ;ͭ;ͰͽͻͪͶͰ͊ͻͫͳΒͰ
ͣͼͳΕͽ͵ͷΒͪ;ͪ
ͻͪ ͺͻͰͯͶͪͱͰ ͬ;
͵͵ͻͰͽ; ͼͽͻͪͽͰͭͳΒ; Ͳͪ ͻͰͪͬͪΔͰ ͵ͼͬͼ͵ͭ ͺͻͫͶͰͷͪ ̀ͪͽͰͬͪ ΒͰ
ͳͳͳΒͪͽͳͬ;ͼͻͺͼ͵ͰͼͽͻͪͰ
ͪͷͰͽͪΔͰͽͰͷͰͼͽͪͽ;ͼͪ̓ͼͬͪ
ΒͪͼͯͰͿͳͳͼͪΔͰͺͻͪͬͪͳͳͽͰͻͰͼͪ
͊ͻͫͳΒͰͳͼͻͺͼ͵ͭͪͻͯͪͪͬΒͽͰͻͳͽͻͳΒͳ
ͷͰΌ;ͪͻͯͰͭͪͻͪͳΒͰͲͪͲͪͽͳͽ;ͼͻͺͼ͵ͳͻ͵ͪͬͪ
ͳͷͪͪͼͽͳͻͪ͢Ͱͭͬͪ͵ͰͺͳΒͪͺͯͻͪͲ;ͷͰͬͪͶͪΒͰͽͻͪͱͰΔͰͼͽͪͽ;ͼͪ͵ͼͽͳͽ;ͽͳͬͼͽͳͼͻͺͼ͵ͭ
ͪͻͯͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ͇ͪͫͳͼͰͭͶͰͯͪͶͪ;Ͱ͵ΒͬͻͼͽͳͿͰͯͰͻͪͶͳͲͪͳΒͰ̓ͼͬͪͳͅͰͽ
ͳΒͰ
ͿͻͷͳͻͪΔͰͷͼͻͺͼ͵ͭͳͪͶͫͪͼ͵ͭͰͽͳͽͰͽͪ
͵ΒͳͫͳͳͷͪͶͳͼͬΒͰͳͼͽͳͽ;ͳΒͰͺͻͰ͵͵Βͳ
ͫͳͼͽͬͪͻͳͬͪͶͳͼͬΒͰͳͽͰͻͰͼͰ͈ͻͰͷͪͽΒ͵ͰͺͳΒͳ
ͺͶͳͽͳ͵-ͯͻ;ͽͬͰͳͼͳͼͽͰͷ̓ͼͬͪͳ
ͅͰͽͳΒͰͲͪͼͳͬͪͫͳͼͰͪ;ͲͪΒͪͷΒͺͬͰͲͪͼͽͳͳͼͪͻͪͯΔͳͬͪͯͬͪͰͽͳͽͰͽͪ
ͭͯͰͫͳͼͰͲͪΒͰͯ
ͳ͵ͳͳͽͰͻͰͼͳͺͶͪͼͳͻͪͶͳͺͻͰ͵ͲͪΒͰͯͳ͵ͳͻͭͪͪ͊ͻͺͼ͵ͳͰͽͳͽͰͽͫͳͳͷͪͻͰͭ;ͶͪͻͰͬͰͲͰ
ͼͪ͊ͻͫͳΒͷͳͰͿͳ͵ͪͼͰͷͰͪͳͲͷͰͲͪͽͳͽͰͼͬΒͳ͵;Ͷͽ;ͻͳͳͬͰͻͼ͵ͳͼͺͷͰͳ͵͇ͪͫͪͰͽͳͽͰ
ͽͪ ͫͳ ͼͪ ͊ͻͫͳΒͷ ͫͳͶͪ ; Ͱ͵Β ͬͻͼͽͳ ͪͼͳͷͰͽͻͳͰ ͬͰͲͰ
ͼͻͺͼ͵ͳ ; ͽͰΔΒ
ͪͶͫͪͼ͵ͳ ; ͵ͻͪΒΔͰ
ͶͪͫͪͬΒ
ͭͽͬͼͪͷͿͻͷͪͶΒ ͣͼͳΕ
ͼͽͻ
ͅͰΌ;ͽͳͷ
ΒͰͳͽͰ͵ͪ͵ͫͳͼͬͰͼͽͪ
ͳΔͰͳͰͯͪͬͰͶͳ͵ͰͲͪͺͪͯͰͼͳͶͰͰΕͰͺͻͳͬͪͽͳͽͳͬͪΒ͵Ͱͺͽ͌ͽͷͼͶ;ͪΒ;
ͳͷͪΒͰtͺͶͪ
̹i ͽͻͪͱͳͽͳ ͽͰͻͳͽͻͳΒͪͶ; ͺͯͰͶ; ͰͿͳ͵ͪͼͰ ͷͰΌ;ͪͻͯͰ ͭͪͻͪͳΒͰ Ͳͪ ͊ͻͫͰ ͵Βͳ ͼͽͪΒ; ;
ͪͶͫͪͼ͵ͷͯͰͶ;̓ͼͬͪͳͅͰͽͳΒͰͺͼͰͫͪͼͽͪͽ;ͼͲͪͼͻͺͼ͵ͰͬͰͻͼ͵ͰͫΒͰ͵ͽͰ ͳͼͽ
ͼͽͻ
͈ͻͰͷͪͣͼͳΕͰͬͳͷͼͬͰͯͰΔͳͷͪ
ͬ;͵ͰͺͳΒ;ͺͻͳͬͪͽͳΒͰͳͽͪͯͪΔͳͼͻͺͼ͵ͳͺͻͰͷͳΒͰͻ
̀ͻ͚ͪͳΌͳΕ͢ͳͯͬΒͳͪ ͼ;ͫͳͶͳ;ͼͽͪͶͷ͵ͽͪ͵ͽ;ͳ Ͱͼͽͼ; ͼͰ͵ͼ;ͶͽͬͪͶͳ ͬͷ
ͺͻͫͶͰͷ;͚ͳΌͳΕΒͰͳͺͻͰͽͭͪ;ΒͪͬͼͽͳͲͶͪͲͳͼͪͳͲΒͪͬͪͷͪ͵ΒͳͷͪΒͰͺͽͰͳͻͪͰ͵; ͬͻͼͽ;
ͺͯͰͶͰ̓ͼͬͪ͆ͪͼͪͼͽͪ͵;ͬͻͪΔͰͭͬͰ̽Ͱͷ͵ͻͪͽͼ͵Ͱͼͽͻͪ͵ͰͳͶͪͬͪ͵ͪͶͳͳΒͰ͇̽͊ͽ͵ͷ
ͭͯͳͰ
͚ͳΌͳΕΒͰ
ͺͻͰͷͪͪͬͯͳͷͪͽͪͯͪΔͰͭͬͳͼ͵ͭͿ;͵ͳͰͻͪ̽͊-ͪ
̀ͻͪͪ̿ͳͬ
͵ͬͳΕͪ
ͭͬͻͳt̽ͫͻͪͻͰͰΔͪͲͪ̓ͼͬͼ;ͺͽͻͰͪͯ͆ͪͷͪͼ;ͼͽͪͶͪͼͪͷͶͪ
͇ ͵ΒͰ ΒͰ ͪΒͷͪΔͰ ͶͰ ͯ ͺͻͰͼͽͪͶͳ ΒͰͼͽͰ ͺͯͰͶͳͽͳ ̓ͼͬi ͯͼͽ;ͺ ͪ
IUUQXXXOTQNSTLPTPWP-i-metohija/kako-smo-delili-LPTPWPIUNM ͺͻͳͼͽ;ͺΓͰ
ͭͯͳͰ
4 ͆ͪͬͯΒͰͯͶͳͯͯͳͻͰ͵ͽͳͺͻͰͭͬͻͪ
͵Βͳͼ;ͼͰ;ͽͪΒͼͽͳͯͻͱͪͬͪͶͳͳͲͷͰΌ;
͚ͳΌͳΕͪͳͬΌͪ͵ͼͬͼ͵ͳ̸Ͷͫͪͪͪ͋ΒͰͭͯͳͰ;ͳͽͰͻͬΒ;;Ͳ͉ͪͪͯͳ͊Ͷͫͯͪ̾ͬͻͺͪ
4
t̓ͼͬΒͰ͵ͪ ͯͳͬΓͪͭͻͪͯΔͪͲͪ ͵ΒͰΕͰͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪ ͻͰΕͳͯͪͭͪΒͰ Ͷͪ͵ͰͶͰͭͪͶͳͲͬͪͽͳͰͭ
ͻ;ͳͽͳ͠ͰͼͪͷͲͪ;ͬͪΔͰ̽ͰΒͽͪ
ͪͶͳͯͪΒͽͰͯͪͪΌͰͷͰ͵ͳ͵ͷͺͻͷͳͼ͵ͻͲͻͰͭͳͪͶ;ͼͪͻͪͯΔ;
͵ͻͲ
ͫͳͶͪͽͰͻͪͶ;ͼͪͻͪͯΔ;ͪͶͫͪͼ͵ͭͯͰͶͪ̓ͼͬͪͼ̸ͪͶͫͪͳΒͷ
ͼͻͺͼ͵ͭͯͰͶͪ̓ͼͬͪͼͪ͊ͻͫͳΒͷi(̽ͼͽ;ͺ
ͪhttpwww.nspm.rs/kosovo-i-metohija/kako-smo-delili-kosovo.html ͺͻͳͼͽ;ͺΓͰͭͯͳͰ.)
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͲΒͪͬͳ͐ͪͻͶͼ̓;ͺͪ
ͪͷͰͻͳ͵ͳͰ͵ͼͺͰͻͽͲͪ̀ͪͺͪͯͳ̹ͪͶ͵ͪͳͺͻͿͰͼͻͪ͌ͳͬͰͻͲͳͽͰͽ;ͦͻ
Θͽͪ;;̺ͪͳͭͽ;
;͵ͪͲͪͬͳͯͪͰ͵ͳͰͶͰͷͰͽͳͽͪͯͪΔͰͭͪͻͫͪͪ͵ͭͬΌͼͽͬͪͪ̓ͼͬ;ͳͼ;
ͫͳͶͳ ͽͬͻͯ ͺͻͽͳͬ ͽͰ ͺͳΒͰ ͯͼͽ;ͺ ͪ IUUQXXXOTQNSTLPTPWP-i-metohija/kako-smo-
delili-LPTPWPIUNMͺͻͳͼͽ;ͺΓͰͭͯͳͰ
͊ͬͰͷ;ͽͷͰ;ͺͻͳͶͭͭͬͻͳͳͼͬͰͯͰΔͰ
ͪ͵ͽ;ͰͶͭ ͺͻͰͯͼͰͯͳ͵ͪ̽Ͱͷ͵ͻͪͽͼ͵Ͱͼͽͻͪ͵Ͱ
̽ͻͪͭͪͪ͑;ͽͪͬͪt̀ͻͪΒͰͽͻͪͱͳ͵ͪ
ͻͰͰΔͰͲͪ̓ͼͬ
ͪΔͰͭͬͪͳͯͰΒͪΒͰͫͳͶͪͯͪͼͰͯͭͬͻͳͷ͵ͺͯͰͶͰͪͫͼͽͻͪͺͻͳͬͪͽ
Γͳͬͪͳ
ͪ͵Ͱͭͪͫͳ͊ͻͫͳΒͪͺͻͬͪͺͻͳͲͪͶͪ͵ͼͬͼ͵ͳͯͰ͌ ͽͬͻͰͷͰͰ͵ͳ;ͽͳͪΒͳͳͽͰ
ͶͰ͵ͽ;ͪͶͳͼ; ;ͫͰΌͳͬͪͶͳ ̀ͻͪͪͯͪ
;͵Ͷͳ͵ͼͰͯͭͬͻͳ ͺͯͰͶͪ ̓ͼͬͪ
;ͳͼͽ ͬͻͰͷͰ ͊ͻͫͳΒͪ
ͺ͵ͻͰͰ ͺͼͽ;ͺͪ͵ͪͰ͵ͽͳͻͪΔͪ ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱ̀ͻͪͪͼ; ;ͫͻͲͺͼͶͰ ͽͭͪ ;ͫͳͶͳ
ͪ ͺͻͬͳ
ͪͽͰͽͪͽ;ͺ͵;ͪΒ;ΒͰͫͳ;ͺͻͪͬ͵ͪͯΒͰͳͪ;̹ͪΔͪ̈́;͵;i ͯͼͽ;ͺͪIUUQXXXOTQNST
hronika/dragan-sutanovac-zoran-djindjic-je-imao-plan-podele-kosova-i-pripaja-nja-republike-
TSQTLFIUNMͺͻͳͼͽ;ͺΓͰͭͯͳͰ
͌ͫͳͼͽͬͷ̀ͻ͚ͪͪͳΌͳΕͪͷͪͻͽͪͭͯͳͰ
ͪͬͯ ͼ; ͺͻͰ͵ͳ;ͽͳ ͼͬͳ ͵͵ͻͰͽͳΒͳ ͺͻͰͭͬͻͳ ͺͯͰͶͳ
ͪ ; ͼͻͺͼ͵Β ͽͪͷͺͳ ͼ; ͰͻͰͽ͵
ͫΒͪͬΓͳͬͪͳͽͰ͵ͼͽͬͳ;͵ΒͳͷͪͼͰͽͬͻͯͳͶͯͪΒͰ;ͺͻͪͬΔͰͭͬͪͰͰͻͭͳͪͳͳͳΒͪͽͳͬͪͲͪͻͰͪ
ͬͪΔͰ ͺͳͽͪΔͪ ̓ͼͬͪ ͳ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ ͶͰͱͪͶͪ ; ͺͲͪͯͳͳ ͪͽͰͽͪͽͪ ͯͼͽ;ͺ ͪ
IUUQXXXCMJDSTWFTUJQPMJtika/djindic-ubijen-i-zbog-LPTPWBQCELII ͺͻͳͼͽ;ͺΓͰ
ͭͯͳͰ IUUQTXXXFLTQSFTOFUESVTUWPJOUFSWKV-guri-dindic-je-ubijen-kada-je-rekao-da-ce-ujedini-
ti-rs-i-srbiju-ako-nam-otmu-LPTPWP ͺͻͳͼͽ;ͺΓͰ ͭͯͳͰ IUUQXXXCOFUJnfo/
WFTUJQSFHMFE@TUBNQFQIQ ZZZZNNEEOBW@JEͺͻͳͼͽ;ͺΓͰ
ͭͯͳͰ
͈ͷͰ;ͽͳ̀ͻͪ̿ͳͬ͵ͬͳΕ
͵ΒͳΒͰͪͼͶͰͯͳ͚ͳΌͳΕͪ
ͭͯͳͰΒͰ;ͼͻͰͯͼͽͬͳͷͪ
ΒͪͬͭͳͿͻͷͳͼͪΔͪͽͬͻͯͳͯͪΒͰͳͼͪͷ
;ͼͬͷͷͪͯͪͽ;
ͲͪͭͬͪͻͪͺͯͰͶ;
ͳͯͪΒͰͽͪΒͺͻͰͯͶͭ
ͼͽͪͶ ͳͲͼͳ ͼͬͳͷ ͬͳͼ͵ͳͷ ͷͰΌ;ͪͻͯͳͷ Ͳͬͪͳͳͳͷͪ ͺͻͳͶͳ͵ͷ ͼͬͪ͵ͭ ͼ;ͼͻͰͽͪ
ͽͰ ͯͪ
ͽͪ͵ͬͪ ͳͯͰΒͪ ͳΒͰͯͷ ͳΒͰ ͫͳͶͪ ͯͫͪͰͪ ͯͼͽ;ͺ ͪ IUUQXXXOTQNSTLPTPWP-i-metohija/
kako-smo-delili-LPTPWPIUNMͺͻͳͼͽ;ͺΓͰͭͯͳͰ
͠Ͱͯͼͽͻͪ ͺͻͭͶͪͰΔͰ ͰͲͪͬͳͼͼͽͳ ̓ͼͬͪ ͿͰͫͻ;ͪͻͪ ͭͯͳͰ ͣͼͳΕ ΒͰ ͬͳͯͰ
͵ͪͺͼͶͰͯͳ;ͪͽͳͼͻͺͼ͵ͰͺͶͳͽͳ͵ͰͬͰͶͳ͵ͳͲͪͺͪͯͳͼͳͶͪͳͰͯͭͬͻͰͺͶͳͽͳ͵Ͱͺͻͪ͵ͽͳ
ͼͬͳͼͻͺͼ͵ͳͻ;͵ͬͯͼͽͪͬͪͺͼͶͰͭͯͳͰͼͻͺͼ͵ͳ͵ͷ;ͳͼͽͪt͋ͳͽͬͭͯͫͪi
́ͬͪͪ
͊ͽͪͷͫͶͳΕͪ
͊ͶͫͯͪͪͅͳͶͰͬͳΕͪ
tͬͰͯͰͷ͵ͻͪͽͼ͵ͰͬͶͪͼͽͳi
ͪͶͳͳ͊ͻͺͼ͵Ͱ ͺͻͪͬͼͶͪͬͰ
ͻ͵ͬͰͳͼͻͺͼ͵ͳͶͳͯͰͻͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ ͣͼͳΕ
ͼͽͻ–
͌ͼͬͷͳͽͰͻͬΒ;;Ͳͪ
͆ͰͯͰΓͳ͵ ͳͲΒͪͬͳΒͰͯͪ̓ͼͬͳͅͰͽͳΒͪtͬͳͰͰͺͼͽΒͳ͵ͪΒ;ͱͪ ͼͻͺͼ͵ͪͺ͵ͻͪΒͳͪi ͯͼ
ͽ;ͺ ͪ IUUQXXXOFEFMKOJLSTWFMJLF-price/portalnews/poslednji-intervju-dobrice-cosica-da-li-
smo-razumeli-njegove-QPSVLFͺͻͳͼͽ;ͺΓͰͭͯͳͰ
́ͺͪ͵
ͳͺͻͰͯͽͭͪΒͰ̺ͰͰͻΔͳͷ
ͬͼͽͳͷͪ ͯͪͳͽͰͻͬΒ;;͵ΒͰͷΒͰͻͰ͵ͪͯͪt̓ͼͬͳ͵ͪͯͪͰͫͳͺͻͰͯͪ
ͳͳͬͳͶͳͲͬͪ
ͳ
ͻͪͽͷi ͯͼͽ;ͺ ͪ IUUQXXXOPWPTUJSTWFTUJOBTMPWOBQPMJUJLBBLUVFMOP IUNM -
Cosic-Nisam-trgovao-,PTPWPNͺͻͳͼͽ;ͺΓͰͭͯͳͰ
́ͪ͵ΒͰ̽ͫͻͳͪͣͼͳΕtͽͪͳͯͰΒͰiͺͯͰͶͳ̓ͼͬͪ
ͳΒͰͫͳΒͰͯͳͳͽͰͶͰ͵ͽ;ͪͶͪ͵ΒͳΒͰ
ͻͪͲͷͳΓͪ;ͽͷͺͻͪͬ;̹ͪ;ͬͻͰͷͰ͵ͪͯͪΒͰͺͼͽͪΒͪͺͻͰͯͼͰͯͳ͵t͋ͻͰΕͰ͠;ͭͼͶͪͬͳΒͰi
Β;ͭ
ͼͶͬͰͼ͵ͳͪͻͳͽͰ͵ͽͪͳͼͽͻ;Δͪ͵ͲͪͺͻͼͽͻͺͶͪͳͻͪΔͰ
̹ͻͪͳͼͶͪͬ̓ͻͼͽͳΕ
ͳͲͰΒͰΒͰͯ;ͯ
ͪΒͻͳͭͳͪͶͳΒͳͳͯͰΒͳͼ͵ͳͪ ͲͪͻͰͪͬͪΔͰͺͻͫͶͰͷͪ̓ͼͬͪͳͅͰͽͳΒͰ͇ΒͰ
ͪͳͷͰ
ͽ͵ͷ
16
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
ͭͯͳͰ
ͪ͵ͫͳͷͳͳͼͽͻͪͱͳͬͪΔͪͳͯͰͽͪΓͳͪͪͶͳͲͪͯͰͷͭͻͪͿͼ͵ͳ
͵;Ͷͽ;ͻͶ͵ͳ
Ͱ͵ͷͼ͵ͳͳͭͰͭͻͪͿͼ͵ͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ̓ͼͬͪͳͅͰͽͳΒͰ
ͯͪͼͬΒͺͻͰͯͶͭͻͰͰΔͪ
͵ΒͰΒͰ
͵ͪ͵ΒͰͼͪͷͻͰ͵ͪ
ͲͪͳΓͳͷͪͶͺͽͬͪΔͰͳͺͷͳͻͰΔͰͯͬͪͺͻͪͬͪͪͬ;ͽͰͻͳͽͻͳΒ;ͼͻͺͼ͵ͭ
ͳͼͽͻͳΒͼ͵ͭͳͪͶͫͪͼ͵ͭͰͽͳ͵ͭ
͋ͰͷͰΓΔͰͭͬͭͻͰͰΔͪͺͳͬͪΒͰͪͺͰͽͪͰͶͪ
ͫͪͺͻͪͬͪͼ;ͶͰͭͳͽͳͷͪ
ͳΒͰͯͯ
ͬͳͺͻͪͬͪͳΒͰͬͪΓͪͪ͵ͳΒͰͼͽͬͪͻͰͶͰͭͪͶ
ͳ͵ͰͷͱͰͼͽͬͪͻͳͬͪͽͳͼͬΒͰͺͻͪͬͪ
ͽͰͽ; ͺͻͪͬͪ ͯͻ;ͭͭͪ
ͳͼͽͻͳΒͼ͵ ͳ Ͱͽͳ͵ ͺͻͪͬ ͪͼͽͪͶͪ ͼ; ͪ ͯͻͰΌͰͳͷ ͽͰͻͳͽͻͳΒͪͷͪ
ͽ͵ͷͯ;ͱͰͭͬͻͰͷͰͪ
ͳ;ͻͰͪͬͪΔ;ͺͻͪͬͪͽͻͰͫͪ;ͬͪͱͳͽͳͳͽͰͽͰͻͳͽͻͳΒͰ
ͳ͵ͰͷͱͰͲͪ
ͽͰͬͪͽͳͺͻͳͲͪͬͪΔͰͼͬΒͳͺͻͪͬͪͪ͵ͳΒͰͼͺͻͰͷͪͯͪͺͻͳͲͪͺͻͪͬͪͯͻ;ͭͳ ̓ͻͼͽͳΕ
ͼͽͻ
–
͈ͶͪͲͰΕͳͯͪͬͰͯͰͳͪͰͶͪ
ͼͬΒͺ;ͽ͵ͪͻͰͰΔ;͵ͼͬͼ͵-ͷͰͽͳΒͼ͵ͭ ͺͻͫͶͰͷͪ
ͬͳͯͰ ΒͰ ; ͼͽͬͪͻͪΔ; ͪͼͳͷͰͽͻͳͳ ͰͽͳͽͰͽͪ
ͯ ͵Βͳ ͫͳ ͼͰ ΒͰͯͪ ͻͰͳͽͰͭͻͳͼͪ ; ͽͰͻͳͽͻͳΒ;
ͼͽͪͽ͵ͪ͊ͻͫͳΒͰ
ͪͯͻ;ͭͳ͵ͼͽͳͽ;ͳͼͪ;ͽͰͻͳͽͻͳΒ;ͼͪͼͺͰͳΒͪͶͳͷͼͽͪͽ;ͼͷ ͺ;Ͳͻ;ͪtͺͯ
ͻ;ΒͰͷͳͻͬͰͲͪͽͳͽͰiͳͲ̺Ͱͼ–͇ͬͰͬͭͺͶͪͪͲ̹ͪͼ;ͳ͎ͰͻͰͭͬͳ;
͊ͻͫͳͫͳ
ͺͻͰͷͪͽͷ
ͻͰͰΔ;
ͺͯ ͼͬΒͷͰͿͰ͵ͽͳͬͷ ͵ͽͻͶͷͲͪͯͻͱͪͶͳͪΒͲͪͪΒͳΒͰ͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵Ͱ ͼͺ
ͷͰͳ͵Ͱ
Ͱͺͼ͵ͪͷͰͼͽͪͼͬΒͰͳͼͽͻͳΒͰ͈ͰΕ͵;ͺͪͽͻͳΒͪͻͳΒ;
̺ͳͼ͵Ͱ̽ͰͪͰ
̻ͻͪͪͳ;ͳ̓ͼͬ
ͺΓͰ
ͼ ͺͻͳͼͽ;ͺͳͷ ͽͰͻͳͽͻͳΒͪͷͪ ͳ ͽͪͷΔͳͷ ͼͽͪͬͳͽͬͷ ̽ͻ;ͭͳ ͼͺͷͰͳͳ ͪΒͬͳͰ
ͬͻͰͯͼͽͳ
ͺͺ;ͽͪͪͅͼͽͳͻͪ͊ͬͰͽͳ̸ͻͪͭͰͶͪ
͏ͻ͵ͬͰ̹ͭͻͯͳͰ͡Ͱͬͳ͵ͰͳͶͳ͏ͻ͵ͬͰ͊ͬͰ
ͽͭ͊ͺͪͼͪ
ͽͻͰͫͪͶͫͳͯͪͫ;ͯ;ͺͻͰͷͰͽͰͳ ͳͼͽ
ͼͽͻ
̸ͶͫͪͳͫͳͺͯͼͬΒͷͯͳͻͰ͵ͽͷ
ͬͶͪΕ;ͳͷͪͶͳͪΒͬͰΕͳͯͰ̓ͼͬͪͳͅͰͽͳΒͰͳͼͬΒͰ ͺͺ;ͶͪͳΒͰ͆ͪͽΒͽͰͻͳͽͻͳΒͳͫͳ
ͱͳͬFͶP"ͶͫBBB
͊ͻͫBͳ͏ͻPͭPͻBB ͵ΒͰ;ͬͰ͵ͪͬͯͳ;Ͳ͊ͻͫͰ
ͪͶͳͳͺͪ͵͵ͪ
͵ͪͺͼͰͫ;ͲͪΒͰͯͳ;
͵ͪͳͼͽBPͬͳ͵BPͼͽBͶͳͲBKFͯͳB ͳͼͽ
ͼͽͻ
͊ͳͻͳͳΕ͵ͪ
ͱ;ͺͪͼͺͶͪͳͷ̹ͻͰͲͬͳͷͳͺͽͳͷ͑ͽͻͺͰ
ͺͻͰͷͪΔͰͭͬΒͲͪͷͳͼͶͳ
ͰͫͳͷͭͶͰͼͽͪͽͳ
ͼͬΒͰͬͻͼͳͼͻͺͼ͵ͳͻͰͲͰͻͬͪͽͳ
͵ͪͳͺͽͳͰ͈ͯ;ΒͰͬͳͶͳ́ͼͽ͵ͪͶͫͪͼ͵ͳ
ͺͪΒͰ
ͼͽͭͪ
ͺͻͰͯ
ͶͪͭͪͯͪͼͰ;ͫͲͳͻ;ͲͷͰͳͺͳΒͪͻͪͲͷͰͰͼͽͪͬͳͽͬͪ ͳͼͽ
ͼͽͻ
͈ͯͻͪͲ;ͷͰͬͪͶͼͰͯͪ
ͫͪ ͰͽͳͽͰͽͪ ; ͼͬͷ ͼͪͼͽͪͬ; ͳͷͪΒ; ͬͰͶͳ͵Ͱ ;ͻͫͪͰ ͼͻͰͯͳͰ ; ͵Βͳͷͪ ͫͳ ͫͰ Ͱͽͳ͵Ͱ ͲͪΒͰͯͳͰ
ͼͽͬͪͻͳͬͪͶͰͺͻͪͬͪͱͳͬͽͫͰͲͳ͵ͪ͵ͬͭͬͳͯͪͯͳͼ͵ͻͳͷͳͪͳΒͰ́ͼͻͺͼ͵ͳͳͪͶͫͪͼ͵ͳͰͽͳͽͰͽ
ͳͷͪͶͳ ͫͳ ͼͬΒͰ ;ͳͬͰͻͲͳͽͰͽͰ
ͫͳͫͶͳͽͰ͵Ͱ
͵Ͷͳͳ͵Ͱ ͰͽͻͰ
ͺͲͻͳͽͪ
ͫͳͼ͵ͺͰ
ͼͺͻͽͼ͵Ͱ
ͫΒͰ͵ͽͰͳͯͻ;ͭͰͳͼͽͳͽ;ͳΒͰͳΒͪͬͰ ;ͼͽͪͬͰ͌ ͼͪͼͽͪͬ; ͼͻͺͼ͵ͭ ͰͽͳͽͰͽͪ ͼͽͪͶͪͫͳ̓ͼͬͼ͵ͪ
ͅͳͽͻͬͳͪ
ͯͰ͈ͻͳͽͳͰͳ͈ͰΕͳ
ͪ;ͼͪͼͽͪͬ;ͪͻͫͪͪ͵ͭͼͽͪͶͳͯͰͶͬͳ͈ͻͳͽͳͰͳ͈ͰΕͳ
͵ͪ ͳ ͈ͻͳͲͻͰ
͚ͪ͵ͬͳͪ
͌ͻͰͬͪ
̽ͰͪͰ ͫͰͲ ͷͪͪͼͽͳͻͪ
ͳ ͯͻ;ͭͰ ͼͻͰͯͳͰ ; ͵Βͳͷͪ ͼ;
̸ͶͫͪͳͳͳͶͳͪͺͼͶ;ͽ;ͬͰΕͳ;ͼͽͪͬͳͽͬͪ͊ͻͺͼ͵ͷͰͽͳͽͰͽ;ͫͳ
ͺͺͻͳͻͯͳͼͽͬͪͻͳ
ͽͻͰͫͪͶ ͯͪ ͺͻͳͺͪͯ; ͳ ͭͻΔͳ ͽ͵ͬͳ ͯͬͰ ͭͶͪͬͰ ͻͰ͵Ͱ ͊ͻͫͳΒͰ
́ͫͻͪ ́ͫͪͻͼ͵ͳ ̓Ͷͪͳ
ͳ
ͅͻͪͬͰ ͯͰ̓ͼͬͼ͵͈ͭͷͻͪͬΓͪ
̹ͳͽͰͰͶͰͷͰͽͰ ;ͫͶͳ͵ͬͪΔ; ͫͪͰͽͳͽͰͽͪ
ͼͳͷ͵;Ͷͽ;ͻͰ ͫͪͽͳͰͳͰͽͳ͵Ͱ ͼͽͻ;͵ͽ;ͻͰ
ͼͽͪͬͳͽͬͪ
̓ͻͼͽͳΕ;ΒͰͯͪͶͪͳͷͪͺͪͬͶͪͼͳͽͬͪͲͰͷΓͳͳͺͼͰ͇ͯͪΒͰͪͼͬ;ͻͰͺͻͰ
ͲͰͽͪͽͳͬͭ ;Ͳͻ͵ͪ ;ͽͬͻͯͳ ͯͪ ; Β;ͱΒ ͼͻͺͼ͵Β ͺ͵ͻͪΒͳͳ
ͪͶͫͪͼ͵ͭ ͼͽͪͬͳͽͬͪ
ͺͼͰͯ;ΒͰ
;͵;ͺͭͺͻͳͬͪͽͭͲͰͷΓͳͽͪ
ͪ
ͼͻͺͼ͵ͭ ͳͻͭͻͼ͵ͭ
ͼͽͪͬͳͽͬͪ–
ͯͼͽ ͳͼͽ
ͼͽͻ –
͆ͪΒͬͰΕͳ ͺͻͰͪͽ ͺͻͳͬͪͽͭ ͲͰͷΓͳͽͪ ; ͬͶͪͼͳͽͬ; ͊ͻͫͪ
ͺͻͰͽͰͱͼͰͪͶͪͲͳͪͺͻͼͽͻ;ͼͰͬͰͻͪ̓ͼͬͪͳͪͻͰͪͶͪͳͲͷͰΌ;̈́ͳͺΓͪͪͳ͈ͻͳͽͳͰ͋ͻͰͫͪ
17
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͺͷͰ;ͽͳ ͯͪ ; ͽͪΒ ͺͻͰͪͽ ͳΒͰ ;ͶͪͲͳͶ ͻ͵ͬͰ ͲͰͷΓͳͽͰ
͵ΒͰ ΒͰ ͊ͻͺͼ͵Β ͺͻͪͬͼͶͪͬΒ
ͻ͵ͬͳͯ;ͲͰͽͺͼͶͰͭͯͳͰ͆ͪͬͰͯͰͳͺͯͪͳͼ;ͯͯͪͽͳͶͳ;ͺͻͳͶͭΔͰͭͬΒ ͲͪͷͳͼͶͳ
ͺͻͰͷͪ͵ΒΒͫͳͼͰͬͰͻͳͯͰ̓ͼͬͪͳͯͰͶͬͳͅͰͽͳΒͰͽͻͰͫͪͶͯͪͫ;ͯ;ͺͽͺ;ͻͰͳͽͰͭͻͳͼͪͳ;
ͯͻͱͪͬ-ͺͻͪͬͳͻͭͪͳͲͪͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
ͯ͵ͫͳͼͽͪͶͳͯͰͶͬͳͺ͵ͻͪΒͳͰͫͳͶͳͺͯ͵
ͽͻͶͷ̸Ͷͫͪͪͪ
͇ͼͪͷͪͰͼͽͭ͵ͽͫͻͪͭͯͳͰ
̓ͻͼͽͳΕΒͰͼͬΒ͵ͪͯͻͪΌͰͳͺͻͰͯͶͭͻͰͰΔͪ͵ͼͬ
ͼ͵ͭ ͺͻͫͶͰͷͪ ;ͺ;ͽͳ ͽͪͯͪΔͰͷ ͺͻͰͯͼͰͯͳ͵; ͬͶͪͯͰ ͉͊ ͠;ͭͼͶͪͬͳΒͰ ͅͳͶͪ; ͈ͪͳΕ;
ͳΒͳ ΒͰ
ͰͳͷͰͬͪͳ ͼͪͬͰͽͳ͵ ͳͲͻͪͲͳ ͻͰͲͰͻͬͰ
Ͳͫͭ ͷͭ;ΕͰͭ Ͱͭͪͽͳͬͭ ͻͰͪͭͬͪΔͪ ̺ͶͪͯͰ ͊ͻͫͳΒͰ
͊Ͱͯͪͷͯͪͪ͵ͪͼͳΒͰ
̓ͻͼͽͳΕͪΒͰͺͬͯͷΔͰͭͬͭͺͻͰͯͶͭͪͺͲͬͪͺͻͿͯͻ͊ͬͰͽͲͪͻ͊ͽΒͪ
ͬͳΕ
ͽͪͯͪΔͳͼͺͰͳΒͪͶͳͼͪͬͰͽͳ͵ͺͻͰͯͼͰͯͳ͵͉ͪ͊͠
͵ΒͳΒͰͪ͵ͳͼͻͺͭͻͪͲͭͬͻͪͺͯͻ
ͱͪ̓ͻͼͽͳΕͰͬͺͻͳͼͽ;ͺͳͲͪ͵ͪͲͪΔͰͭͬͼ;ͼͻͰͽͼͽͪͯͪΔͳͷͰͿͷͯͻͱͪͬͰ̽ͫͻͳͷͣͼͳΕͰͷ
(ͳͼͽ
ͼͽͻ
̽ͰͬͰͽͪͰͼͽͭͯͰͰͷͫͻͪ ͭͯͳͰͯͶΒͰͯͼͪͼͽͪ͵ͪ̓ͻͼͽͳΕͪͳͣͼͳΕͪ
ͣͼͳΕΒͰ
;ͪͰͶ;
ͺͯͻͱͪ ̓ͻͼͽͳΕͰͬͺͻͰͯͶͭͳͳͲͻͪͲͳͼͺͻͰͷͼͽͯͪͺͼͻͰͯͯͰͶ;ΒͰ͋ͻͳ
ͯͪͪ ͵ͪͼͳΒͰ
̓ͻͼͽͳΕ ΒͰ ͻͪͲͭͬͪͻͪ ͳ ͼ ͭͰͰͻͪͶͷ ̿ͳͬͽͷ ͈ͪͳΕͰͷ
ͪͰͶͳ͵ͷ ̻ͰͰͻͪͶ-
ͽ̺ͪͫͪΒͼ͵Ͱ͠;ͭͼͶͪͬͳΒͰ̓ͻͼͽͳΕΒͰ ͯͰͽͪΓͳͲͰͼͬΒͺͻͰͯͶͭ
ͶͳͳΒͰͻͪͲͭͻͪͳͰΔͪͳ͵ͬͳͻ
tͺͯͻ;ΒͪͷͳͻͬͰͲͪͽͳͽͰi
ͪͪͶ̺ͭͰͼ–͇ͬͰͬͷͺͶͪ;Ͳ̹ͪͳ͎̻ͰͰͻͪͶ͈ͪͳΕΒͰ
ͺͻͰͷͪ
̓ͻͼͽͳΕͰͬͳͷͻͰͳͷͪ
ͺͻͰͯͶͭ;ͺ͵ͶͳͪΒͬͳ;ͺͪͱΔ;͌ͪͻͰͯͳͷͯͪͳͷͪΒͰͪͯͶͰͱͪͼͶ;
ͱͫͪ ͪ ͼͬ; ̓ͻͼͽͳΕͰͬͭ ͺͶͪͪ ͳͲͻͪͯͳͶͪ ͯͰͽͪΓͰ ͵ͪͻͽͰ ͼ Ͱͽͳ͵ͷ ͼͽͻ;͵ͽ;ͻͷ ͪͼͰΓͪ ͪ
̓ͼͬ;ͳͅͰͽͳΒͳͳͰͬͰͽ;ͪͶͳͷͻͪͲͷͰͽͪΒͰͷ͵;Ͷͽ;ͻͳͼͺͷͰͳ͵ͪ*ͳ**͵ͪͽͰͭͻͳΒͰ ͳͼͽ,
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͳͲͫͻͪ͵ͪͷͺͪΔͪͳͻͰͲ;ͶͽͪͽͳͬͪͻͰͯͳͳͲͫͻͪͳͲͯͰͰͷͫͻͪͭͯͳͰ
ͽͰͺͼͽͳͲͫͻͪͯͰͪͬͪΔͪ
tͽ;ͺͳͶͳiͼ;ͳͳͲͺͪͱΔͰΒͪͬͼͽͳͼ͵ͶͳͶͳ̓ͻͼͽͳΕͰͬ;ͳͳͳΒͪͽͳͬ;
ͺͪΒͰͪͼͽͪͶͪͼͪͷ;ͯͷͰ;ͽͰͻͳΒͰ
͈Ͷͬͳͷ ͯͰͬͰͯͰͼͰͽͳ ͭͯͳͪ ͺͻͶͭ ͬͰ͵ͪ ͼͬΒ ͺͻͰͯͶͭ ͻͰͰΔͪ ͵ͼͬͼ͵ͭ ͺͻͫͶͰͷͪ
ͳͲͰΒͰͳͽͪͯͪΔͳͺͻͰͯͼͰͯͳ͵͊ͻͺͼ͵Ͱͪ͵ͪͯͰͷͳΒͰͪ;͵ͪͳ;ͷͰͽͼͽͳ ̸͊͆͌
̸ͶͰ͵ͼͪͯͪͻ̽Ͱͼ
ͺͳῈͪͫͻͳ;ͽͲͪͫ;ͯ;Εͼͽͼͻͺͼ͵ͰͪͳΒͰ
ΒͰͪͭͯͳΔΒ ͼ͵;ͺͽͳͳ̸͊͆͌ ͻͰ͵ͪͯͪΕͰ
t͵ͻͲ ͯͬͪͯͰͼͰͽ ͳͶͳ ͽͻͳͯͰͼͰͽ ͭͯͳͪ
͊ͻͫͳΒͪ ͺͼͽͪͽͳ ͲͰͷΓͪ ͼ ͯͬͪ ͪͻͯͪ ͼͶͳͰ ͫͻΒͼͽͳ –
ͯͬΒͰͲͳ͵ͪͲͰͷΓͪͼͪͯͬͪΒͰͲͳ͵ͪ͵ΒͳͰͷͪΒ;ͳͼͽͳ͵ͻͰi ͯͼͽ;ͺͪIUUQXXXOJODPSTBSIi-
WBCIUNMͺͻͳͼͽ;ͺΓͰͭͯͳͰ
̽ͰͼͺͳΕΒͰͽͪͯͪͺͻͰͯͶͱͳͯͪͼͰͺͯͳͽ
ͽͺ;ͺͻͰͭͬͻͳͼ̸ͶͫͪͳͷͪͷͳͻͷͻͪͲͭͻͪͳͰΔ;ͺͺͻͳͳͺ;ͬͰΕͳͼ͵ͭͼͽͪͬͳ
ͽͬͪ
;Ͳ;ͬͪͱͪͬͪΔͰͰ͵ͷͼ͵ͳͳ͵;Ͷͽ;ͻͳͳͳͶͪͪ͊;ͽͳͪͬFFͼͪͼͬͳͷͺͻFͳͲͯͰͿͳ
ͳͼͪͰͷͪͺͰͺͯFͶF̓ͼͬͪͳͅͰͽͳΒͰͼͬͯͳͶͪͼͰͪͽͯͪ͊ͻͫͳΒͳ
ͯͼͽͪͯͪΔΒ͉͊͠;ͭͼ
ͶͪͬͳΒͳ
ͼͽͪFͪΒͬFΕͳͯF͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͭͪͼͶFΌͪ ͈FΕͳ͈FΕ͵ͪͺͪͽͻͳΒͪͻͳΒͪ
ͷͪͪͼͽͳͻ
͊ͬΒ;ͳͯͰΒ;ͲͪͻͰͰΔͰͺͳͽͪΔͪ̓ͼͬͪͳͅͰͽͳΒͰ̹ͻͪͳͼͶͪͬ̓ͻͼͽͳΕΒͰ;ͫͶͳͳ;͵Δͳͭ;ͺͯͪͲͳͬͷ
̓ͼͬ ͳͲͷͰΌ; ͳͼͽͻͳΒͼ͵ͭ ͳ Ͱͽͳ͵ͭ ͺͻͪͬͪ ͵ͪͼͳΒͰ ͼͰ ͺΒͪͬΓ;ΒͰ ͳ ͺͯ ͪͼͶͬͷ ̓ͼͬ ͺͻͰͯ ͼ;ͯͷ
ͳͼͽͻͳΒͰ
͵Β; ΒͰ ͳͲͯͪ ͯͬͰ ͭͯͳͰ ͵ͪͼͳΒͰ ̽ͰͬͰͽͪͰͼͽͭ ͪͬͭ;ͼͽͪ ͭͯͳͰ ͼͬΒ; ͼͽ;ͯͳΒ; ΒͰ ͪ ;ͬͳͯ
ͺͼͶͪ ͊Ͷͫͯͪ; ͅͳͶͰͬͳΕ; ͋ͪͯͪΔͳ ͺͻͰͯͼͰͯͳ͵ ͊ͻͫͳΒͰ ͪ ̓ͻͼͽͳΕͰͬ; ͵Δͳͭ; ͳ ͺͳͼͷ
͵ΒͰ ΒͰ
ͺͼͻͰͯ ͯͫͳ
ͳΒͰ ͻͰͪͭͬͪ ̓Δͳͭͪ ΒͰ ;ͺ;ΕͰͪ ͳ ͽͪͯͪΔͰͷ ͺͻͰͯͼͰͯͳ͵; ͏ͻͰ ̻ͻͰ ͅͷͳͻ;
̹;ͶͪͽͬͳΕ; ͆Ͱ
ͻͰͪ͵ͳΒͪΒͰͫͳͶͪͼͶͳͪ͐ͳͳͼͰͯͪͽͪͯͪΔͰͯͻͱͪͬͻ;͵ͬͯͼͽͬ ͉͊͠;ͭͼͶͪͬͳΒͰΔͰͭͬ
ͺͶͪͳΒͰͲͫͳΓͳΒͰ;ͲͰͶ ;ͻͪͲͷͪͽͻͪΔͰ(̓ͻͼͽͳΕ
ͼͽͻ).
18
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
̺ͳͼ͵ͳ̽Ͱͪͳ
ͷͪͪͼͽͳͻ̻ͻͪͪͳͪ
ͺͻͰ͉͎ͯ̓ͅt͋ͻͰͺͪi͵ͪͪΒͬͪͱͳΒͰͭͺͻͳͬͻͰͯͭͼ;ͫ
ΒͰ͵ͽͪͪͬͷͺͻͼͽͻ;̻ͻͪͳͪͺͯͰͶͰͫͳ
ͺͻͰͷͪͬΒͲͪͷͳͼͶͳ
ͳͶͪͽͳ͵ͺͻFͯͭͻͪͯͼ͵ͭΒFͲͭͻͪ
͈ͻͳͽͳF
ͺͻͪ͵ͽͳ͵ͻͲͭͻͪͯͼ͵;ͽFͻͳͽͻͳΒ;
ͳͪͫͳ
ͺͺ;ͽF;ͯͳͼͽͻͳ͵ͽ;̹ͻ͵
ͺͻFͯ
ͼͽͪͬΓͪͶͪͰ͵; ͬͻͼͽ;͵ͻͳͯͻͪ͵ΒͳͷͫͳͻFͭͳ͈ͯ;ΒFͬͪ
;͵ΒFͷΒFͺͻFͪͽ͊ͻͫͪͬͻͶͷͪͶͳ
ͫͳͺͬFͲͪͼͭͶͪͬͳͷͪͶͫͪͼ͵ͭͯFͶͪ͊ͬΒͰͬͻͼͳ͵;ͻͳͲͳͽFͽͬFͺͯFͶFͫͳΒF;ͽͷFͽ
ͷFͽͳΒͼ͵ͳͯF
;͵ΒFͷͼ;ͼͷͰͽͰͰͰ͵ͰͯͪΒͬͰΕͳͼͻͺͼ͵ͳͼͬͰͽͳΔͪ
FͫͳͳͷͪͭFͭͻͪͿͼ͵ͳ
͵ͽͳ;ͳͽFͽͼͪ͊ͻͫͳΒͷ
ͬͰΕͼͪ͏ͻͷ̻ͻͷ
ͼͶͳ͵ͪͺͼͶͰ͈ͻͬͭͫͪͶ͵ͪͼ͵ͭͻͪͽͪ̽Ͱͼͺͳ
ΕͰͬ ͺͻͰͯͶͭ ΒͰ ͫͳ ͼͬΒͰͬͻͼͪ ͼͰͲͪͳΒͪ
ͺͻͪͬͪ ͷͰͯͳΒͼ͵ͪ ͫͷͫͪ ͯͼͽ;ͺ ͪ
IUUQXXXWSFNFDPSTBSIJWB@IUNMIUNMͺͻͳͼͽ;ͺΓͰͭͯͳͰ
͆ͪͳͪΒͰͪ
ͽͻ;͵ͻͳͽͳ͵; ͬͰͶͳ͵ͭͯͰͶͪ Βͪͬͼͽͳ
ͺͭͽͬͶͳͯͰͻͪ͵ͼͬͼ͵-ͷͰͽͳΒͼ͵ͳ͊ͻͫͪ
ͯ͵ͭͪΒͰ
ΒͰͯͳΒͪͬͺͯͻͱͪ̽Ͱͼͳͷͳͻ͋ͳΕ
ͼͪͬͰͲͳͺͼͶͪͳ͵̽Ͱͷ͵ͻͪͽͼ͵Ͱͼͽͻͪ͵Ͱ͢ͰͭͬͪͳͯͰΒͪͼͰ
ͺͻͪ͵ͽͳͺͯ;ͯͪͻͪͶͪͼͳͯͰΒͷͪͷͰͻͳ͵ͭͳͽͰͶͰ͵ͽ;ͪͶͪͼͻͺͼ͵ͭͺͻͰ͵Ͷͪ͊ͽͳͬͰͪͪͅΒͼͽͻ
ͬͳΕͪ
͵ΒͳΒͰ;ͼͬΒΒ͵ΔͳͲͳ̀ͪͬͻͳͪͪ̓ͼͬ;
ͺͻͰͯͶͱͳͺͯͰͶ;Β;ͱͰͼͻͺͼ͵Ͱͺ͵ͻͪΒͳͰ
ͺͻͰͷͪ͵ΒΒͫͳͰͽͬͻͽͳͪΔͰͰͽͰͻͳͽͻͳΒͰͺͻͳͺͪͶͪ͊ͻͫͳΒͳ
ͪͼͽͪͽͪ͵̸Ͷͫͪͳͷͪ
͵ΒͳͫͳͳͷͪͶͳ
ͺͳΒ;;ΒͰͯͳΔͰΔͪͼ̸ͶͫͪͳΒͷͳͶͳͿͻͷͳͻͪΔͰͬͰͯͻͱͪͬͰ ͯͼͽ;ͺͪIUUQXXXOTQNST
kosovo-i-metohija/kako-smo-delili-LPTPWPIUNMͺͻͳͼͽ;ͺΓͰͭͯͳͰ
͆Ͱ͵ͪ͵ͫͪ;ͽͬͻͰͷͰ
ΒͰͯ;ͯͳͽͰͻͰͼͪͽͳΒͳͳͯͰΒͪͲͪͻͰͰΔͰͬͭͺͻͫͶͰͷͪͳͲͰΒͰ
ͼͻͺͼ͵ͳ ͺͻͪͬͳ͵
;ͳͬͰͻͲͳͽͰͽͼ͵ͳ ͺͻͿͰͼͻ ͅͳͯͻͪͭ ͬ͠ͳͳΕ
͵Βͳ ΒͰ Ͳͪͭͬͪͻͪ ͺͻͰͽͬͪͻͪΔͰ
ͽͪͯͪΔͰ͊ͪͬͰͲͰ͉Ͱͺ;ͫͶͳ͵Ͱ͠;ͭͼͶͪͬͳΒͰ;ͻͰͭͳͪͶ;ͯͻͱͪͬ;
;͵ΒΒͫͳͼͰ;͵ͳ;ͶͰͪͯͷͳͳͼ
ͽͻͪͽͳͬͰͭͻͪͳͰͳͲͷͰΌ;͊ͻͫͳΒͰͳ͏ͻͰ̻ͻͰ
͵ͪͳͪ;ͽͷͳΒͰ̓ͼͬͪͳͅͰͽͳΒͰͳ̺ΒͬͯͳͰ
͋ΒͰͼͷͪͽͻͪͰͷͳͬΕ;
ͳͼͽͳ;ΕͳͯͪΒͰͽͪͯͪΔͰͯͻͱͪͬ-ͺͻͪͬ;ͻͰΌͰΔͰ͉͊͠ͺͽͺ;
ͰͰͿͳ͵ͪͼͳͰͿ;͵ͳͪͶ ͬ͠ͳͳΕ
ͼͽͻ–
̀ͪͽΒͰͺͻͰͯͶͪͭͪͯͪͼͰͼͰͬͰͻͪͼͻͺ
ͼ͵ͪͺ͵ͻͪΒͳͪ ͺͯͰͶͳͪͽͻͳͻͰͭͳͪ ̹ͪͪͽ
̹ͪ͵ͪ ͳ͊ͻͰͷ
ͯ͵ͫͳͽͰͻͳͽͻͳΒͪΒ;ͱͰͼͻͺͼ͵Ͱ
ͺ͵ͻͪΒͳͰͫͳͶͪͺͯͰΓͰͪͪͯͬͪͻͰͭͳͪ ͵ͼͬͼ͵ͳͳͷͰͽͳΒͼ͵ͳ
͊ͬͳͷͪͳͪͶͳͷͷͪΔͳ
ͪͷͪͪͼͽͪΔͰͳͷͪͺͻͼͽͻͳͷͪͻͰͭͳͪͶͰͯͻͱͪͬͰͫͳͶͪͫͳͲͪͭͪͻͪͽͬͪͪͼͬͪͺͻͪͬͪ Ͷͳͪ
ͺͶͳͽͳ͵ͪ
ͼͳΒͪͶ-Ͱ͵ͷͼ͵ͪ
͵Βͪͫͳ
ͫͰͲͯͳͼ͵ͻͳͷͳͪͳΒͰ
;ͱͳͬͪͶͳͻͪͬͺͻͪͬͼͺͻͳ
ͺͪͯͳͳͷͪͬͰΕͳͼ͵ͭ
ͼͻͺͼ͵ͭͪͻ͈ͯͪͻͰͯͽͭͪ
ͺͻͳͺͪͯͳͳͪͳͪͶͳͷͪΔͳͪͫͳ
ͫͰͲ
ͫͲͳͻͪͪͽͯͪͶͳͼ;ͽͰͻͳͽͻͳΒͪͶͭͻ;ͺͳͼͪͳͪΒͰͯͷͺͯͻ;Β;ͳͶͳͱͳͬͰͪͰͶΒͽͰͻͳͽͻͳ
ΒͳͲͰͷΓͰ
;ͱͳͬͪͶͳͳ͵ͶͰ͵ͽͳͬͪͺͻͪͬͪ
tͳΒͳͼͬͶͰͱͳ;ͺͻͪͬ;ΔͳͬͷͻͪͲͶͳ͵ͬͪΔ;ͯ
ͺͻͳͺͪͯͳ͵ͪͬͰΕͳͼ͵ͭͪͻͯͪi ͳͼͽ
ͼͽͻ
͆Ͱͺ͵ͶͰͫΓͳͬ;ͼͽͪͬ;ͯͪ̓ͼͬͷͻͪͼͽͪͽͳ;ͼͪͼͽͪͬ;͊ͻͫͳΒͰ
ͪͶͳͽͪ͵ΌͰͼͬͰͼͽͪͳΔͰͳ
ͰͯͪΒͰͪ͵ͯ;ͭͭͯͳΔͰͭͪͽͪͭͳͲͷͪͽͰ͵ͺͼͽͳΕͳ͵ͼͰͲ;ͼͳͲͷͰΌ;ͺͻͰͯͼͽͪͬͳ͵ͪͼͻͺ
ͼ͵ͳͬͶͪͼͽͳͳͪͶͫͪͼ͵ͳͶͳͯͰͻͪ
ͬ͠ͳͳΕΒͰͺͻͰͯͶͱͳͯͪͼͰ;͵ͼͬͼ͵ͷͳͷͰͽͳΒͼ͵ͷͻͰͭͳ
;
ͺͻͰͯ;ͼͽͪͬͷͲͪͭͪͻͪͽͬͪͳͳͯͳͬͳͯ;ͪͶͳͳ͵ͶͰ͵ͽͳͬͳͺͻͪͬͪ͵Βͪͫͳ;ͱͳͬͪͶͳͺͻͳ
ͺͪͯͳͳͷͪΔͳͼ͵ͳͭͻ;ͺͪ
ͫͰͲͫͰͯͳͳͺͼͰͫͪͻͭͪͳͲͪͳΒͪͬͶͪͼͽͳ
ΒͰͯͳͼͽͬͰͪͲͪͽ;ͽͰͻͳͽ
ͻͳΒ;͉ͰͭͳͪͶͰͼ͵;ͺͽͳͰ;͵ͼͬͼ͵ͷͳͷͰͽͳΒͼ͵ͷͻͰͭͳ;ͳͷͪͶͰͫͳ
ͲͪͻͪͲͶͳ͵;ͯͼͽͪ
ͶͳͻͰͭͳͪ
ͯͬͪͬͰΕͪ
ΒͰͯͫͻͪͲͬͪͺͽͳͷͳͰͺͼͻͰͯͳͷͳͲͫͻͳͷͪ
;ͲͺͻͳͷͰ;ͷͰ
ͬͳͽͭ ͬͰΕͳͼ͵-ͺͻͺͻͳͪͶͭ ͼͳͼͽͰͷͪ
ͯ͵ ͫͳ ͯͻ;ͭ ͬͰΕͰ ͳͳͶͳ ; ͺͪͻͳͽͰͽͷ ͼͪͼͽͪͬ;
ͺͻͰͯͼͽͪͬͳͳ̸Ͷͫͪͪͪ
ͼΒͰͯͰ
ͳͼͽͪͶͳ ͭͻͪΌͪͳ
ͼͯͻ;ͭͰͼͽͻͪͰ ͳͼͽ
ͼͽͻ–
͇ͯͶ;͵Ͱ
19
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͫͳͼͰ
ͲͪͻͪͲͶͳ͵;ͯͯͻ;ͭͳͻͰͭͳͪ
ͯͼͳͶͰͼͪͭͶͪͼΕ;ͳͶͳͯͬͽͻͰΕͳͼ͵ͷͬͰΕͳͷ ͫͪ
ͬͰΕͪ́;ͻͰͭͳͪͶͷͳͲͬͻͷͻͭͪ;ͫͳͶͳͫͳͲͪͼͽ;ͺΓͰͳͺͻͰͯͼͽͪͬͳͳͷͪΔͳͼ͵ͭͼͽͪ
ͬͳͽͬͪ
ͪΔͳͬͫͻΒͫͳͫͳͺͻͰͯͬͳΌͰͼͽͪͽ;ͽͷͻͰͭͳͪ ͳͼͽ
ͼͽͻ–
͇ͬͪ͵ͬͼͽͪΔͰ;
ͫ;ͯ;ΕͰͷͻͰͭͳ;t̓ͼͬiͳͫ;ͯ;ΕͰͷͻͰͭͳ;tͅͰͽͳΒͪi
ͪͻͪͬ
ͳΒͰͳ͵ͪ͵ͷͭͶͯͪͫ;ͯͰ
͵ͪͻͰͰΔͰ
ΒͰͻΒͰͬ͠ͳͳΕͰͬͪͬͳͲͳΒͪͻͰͭͳͪͶͰͯͻͱͪͬͰͺͯͻͪͲ;ͷͰͬͪͶͪͺͼͽΒͪΔͰͺͽ
ͺ;ͻͪͬͺͻͪͬͳͻͰͭͳͪͳ ͺͽͺ; ͻͪͬͺͻͪͬͳͭͻͪΌͪͪ
ͺͪ ΒͰͽͪ ͺͼͰͫͪ ͻͭͪͳͲͪͳΒͪ
ͬͶͪͼͽͳͽͻͰͫͪͶͯͪͽͻͪΒͰͯͽͻͰ;ͽ͵ͪͺͼͽͳͲͪΔͪͰͬͰͽ;ͪͶͭ͵ͼͰͼ;ͼͪ
tͯ͵ͳͺͽͪͻͼ͵ͼͽͪ
ͬͳͽͬͰͯ͵ͪͱͰͼͬΒ;ͼͺͻͰͷͼͽͯͪͼͰͺͪͪͶΒͪͶͳ͵ͪͯͪͼͰͬͪΓͪͪͯͪͽͳͯͪΕͰͺͽͻͰͫͪ
Ͳͪͺͻ;ͱͪΔͰͷͫͳͶ͵ͪ͵ͬͭͺͼͰͫͭͫͶͳ͵ͪͲͪͽͳͽͰ;ͺͻͪ͵ͼͳ
ͬͻͰͷͰͷͺͼͽͪΒͪͽͳͼͬͰͷͪΔͪͳ
͵ͪͯͪΕͰͳͯͭͬͪͻͪΒ;ΕͰͻͷͰͺͼͽͰͺͰͭ;ͫͳͽͳͼͬΒ;ͬͪͱͼͽi ͳͼͽ
ͼͽͻ
ͬ͠ͳͳΕΒͰͼͷͪ
ͽͻͪ ͯͪ ͫͳ ͬͪ͵ ;ͼͽͻΒͰͪ ͻͰͭͳͪͶͪ ͯͻͱͪͬͪ
ͺͳͬͪΒ;Εͳ ͪ ͼͬΒΒ ͯͰͷ͵ͻͪͽͼ͵Β ͼ;ͽͳͳ
ͫͰͲͫͰͯͳͶͪͺͻͳͺͪͯͳͳͷͪͪͳͪͶͳͷͪΔͳͪͪΒͬͰΕͪͷͭ;ΕͪͺͻͪͬͪͺͪΒͬͳͳͷͰͬͻͺͼ͵ͳͷ
ͼͽͪͯͪͻͯͳͷͪ
ͽͰͯͪͫͳ
ͼͬͻͰͷͰͷ
ͽͪΒͺͻͫͶͰͷͫͳͯͰͺͶͳͽͳͲͬͪͅͰΌ;ͽͳͷ
ͯͭͪΌͪΒͳ͵Βͳͼ;
;ͼͶͰͯͳͶͳͺ͵ͪͲͪͶͳͼ;ͯͪͽͳΒͰͫͳͼͶ;ͪΒ
͈ͼͶͰͯΔͪ͵͵ͻͰͽͪͳͯͰΒͪͰ͵Βͬͻͼͽͳ͵ͷͺͻͷͳͼͭͻͰͰΔͪͲͪ̓ͼͬͳͅͰͽͳΒ;ͺͻͰ
ͲͪͺͼͰͯͪΔͪͬͰͽͰͻͳͽͻͳΒͰͯͼͽͻͪͰ̸͇͆͋ͺͪ͵ͽͪͺͽͰ͵ͶͪΒͰͯͼͻͺͼ͵ͭͳͼͽͻͳͪͻͪͳͯͳͺͶͷͪ
ͽͰ̽;̹ͪͪͪͽͪ͵ͬͳΕ͇ͪΒͰͼͰͺͽͰͷͫͻͪͭͯͳͰ
ͰͼͽͷͰͼͰͳ;ͳͺͰͽ͵ͪͪͭͻͰͼͳΒͰͬͭ
ͬΒ-ͺͶͳͽͳ͵ͭͼͪͬͰͲ͉ͪͪ͊͠;ͭͼͶͪͬͳΒ;
ͺͻͰͯͶͱͳͷͯͰͶ͵ͪͽͳͲͪͳΒͰ
͵ΒͳͷͫͳͼͰ;
ͬͪͷ;ͶͽͳͰͽͳ͵ͳͼͪͼͽͪͬͺ͵ͻͪΒͳͰ
;ͲͿͻͷͳͻͪΔͰͺͼͰͫͳͫͶͪͼͽͳ;͵Βͳͷͪͼ;͊ͻͫͳͳͳͶͳ
ͬͰΕͳ; ̓ͪͽͳͷͪ ͫͳ ͫͳͶͪ ͫ;ͬͪΕͰͪ ͺͻͰͽͰͱ ͪͭͻͪͻͪ ͺͯͻ;Βͪ
ͫͰͲ ͬͰͶͳ͵ͳ ͭͻͪͯͬͪ ;
ͼͪͷͳͷͭͻͪͯͬͳͷͪͫͳͫͳ ;ͼͺͼͽͪͬΓͰ ͺͼͰͫͪ
ͷͰͬͳͽͻͰͱͳͷ ;ͺͻͪͬͰ̓ͪͽͳͼͪͼͻͺͼ͵ͷ
ͬͰΕͳͷ ͳͼ; ͷͻͪͶͳ ͫͪͬͰͲ ͫͳͽͳ ͽͰͻͳͽͻͳΒͪͶ ͺͬͰͲͪͳ
ͪͶͳ ͫͳ ͼͬͪ͵ͪ͵ ͫͳͶͳ ; ͽͰͼΒ
ͯͳͻͰ͵ͽΒͬͰͲͳͼͪ͊ͻͫͳΒͷͪͼ;ͺͻͽͽͷͰ
ͯͰͽͰͻͳͽͻͳΒͰͺͯͪͶͫͪͼ͵ͷͼͪͷ;ͺͻͪͬͷ
ͽͪ͵ΌͰ
ͺͯͰΓͰ ; ͵ͪͽͰ
ͷͭͪ ͫͳ
ͺ ͼͪͷͼͽͪͶΒ ͯͶ;ͳ
ͯͪ ͯͫͳΒͰ Ͱͽ ͳͻͳ ͼͽͪͽ;ͼ ;;ͽͪͻ
͊ͻͫͳΒͰ͋ͪ͵ͬͻͰͰΔͰͫͳ
ͺͻͰͷͪͻͰͳͷ̹ͪͪͽͪ͵ͬͳΕͪ
ͫͳͶͼͶͳͷͯͰͶ;ͼͽͰͺͰͪͼͽͰͪ;ͽͷͳ
ΒͰ͵ͪ͵ͬͪͯͪͪͼͺͼͽΒͳ;͑ͺͪͳΒͳ ̹ͪͽͪ͵ͬͳΕ
ͼͽͻ–
̓ͪͽͳͷͪͼͪͼͻͺͼ͵ͷͬͰΕͳ
ͷͯͯͪͶͳͫͳͼͰͼͬͳͼͻͺͼ͵ͳͷͪͪͼͽͳͻͳͼͳͷͪΔͳͷͪͳͺͼͰͯͳͷͪ͵Βͳͼ;ͳͷͺͻͳͺͪͯͪͶͳͯͰ͵ͼ
ͺͻͺͻͳΒͪͳΒͰͺͼͶͰͲͪͬͻͰͽ͵ͪ̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ́ͷͪͶͳͫͳͼͺͼͽͬͰ;Ͷ͵ͪͶ;ͼͪͷ;ͺͻͪͬ;
ͼͪͼͻͺͼ͵ͳͷͼ;ͯͼͽͬͷͳͺͶͳͳΒͼ͵ͳͷͻͭͪͳͷͪ̓ͪͽͪͶͰͼ͵;ͺͽͳͰͫͳͫͳͶͰΒͰͯͯͷͰ
ͪ
ͳͪͶͫͪͼ͵ͳͳͼͻͺͼ͵ͳ͵ͪͽͳͰͫͳͫͳͶͳͫͰͲͯͻͰΌͰͭͺͻͰͽͪͼͽͪͬͳͽͬͪͯͻ;ͭͭͰͽͳ
͵ͭͺͻͰ͵ͶͪͲͪͽͳͽͪΔͳͬͳͳͽͰͻͰͼͪͫͳͶͪͫͳͫͰͲͫͰΌͰͪΒͰͯͪ͵ͳͷͽͻͰͽͷͪͷͷͪΔͳͼ͵ͳ
ͭͻ;ͺͪ;ͼͬͪ͵ͷͯ͵ͪͽͪ
ͺ;Ͳͻ;ͪ͑ͬͪΒͪͻͼ͵; ͳͼͽ
ͼͽͻ
̹ͪͽͪ͵ͬͳΕΒͰͺͻͰͯͶͱͳͼͽͬͪͻͪΔͰͺͰͽͼͻͺͼ͵ͳ͵ͪͽͪ
͈ͻͬͳ͵ͪͽͫ;ͬͪͽͪͫͳͪͻͰͪͶ́ͫͪͻͼ͵ͭ̓ͶͪͳͪͼͪͼͻͰͯͳͽͰͷ;̀;ͫͳͷ͈ͽ͵;ͳ
ͺͽͳͪͷͪ̀ͬͰͪͳ̈́ͰͺͼͪͬͳΕ
̽ͻ;ͭͳ͵ͪͽͫͳͼͰͯͼͳͪͺͻͼͽͻͳͲͷͰΌ;̓ͼ͈ͬͪΓͪͳ̈́ͳͺΓͪͪ
ͼͪͼͻͺͼ͵ͳͷͼͰͶͳͷͪ
ͪͽͷͺͯͻ;Β; ̈́ͪͲͪͻͰͬ
ͅͳͶͰͬ
̻ͻͪͪͳͪ
͐ͪͭͶͪͬͳͪ
̽ͫͻͽͳ
̈́ͪͺΓͰ͊ͰͶ
̸ͯͷͳ
ͳͼͽͻͪͽͳͬͰ ͭͻͪͳͰ ͽͪͯͪΔͳ ͺͽͳͪ ͫͳͶͰ ͫͳ ͵ͻͳͭͬͪͰ ͽͪ͵ ͯͪ ͼͰ ͯ ͷͪΔͳ ͼͻͺͼ͵ͳ
20
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
ͪͼͰΓͪͪͽͷͺͯͻ;Β;ͫͻͪͲ;Β;ͬͰͺͽͳͰ
͵Βͳͷͪͫͳͻ;͵ͬͯͳͶͳͺͻͰͯͼͽͪͬͳͳ Ͷ͵ͪͶͰ
ͲͪΒͰͯͳͰ
͋ͻͰΕͳ ͵ͪͽ ͫͳ Ͳͪͬͪͽͳ ͺͯͻ;ΒͰ ̓ͼͬͼ͵ͭ ͈ͷͻͪͬΓͪ ͳͲͷͰΌ; ͺͽͳͪ ̓ͼͬͼ͵ͪ
̓ͪͷͰͳͪ
̓ͼͬͼ͵̺ͪͳͽͳͪͳ̻ΔͳͶͪͰ
ͭͯͰͫͳͼͰ
͵ͪͳ;ͺͻͰͽͯͷͼͶ;ͪΒ;
;ͷͰΌ;ͬͻͰͷͰ;
ͳͲͬͻͳͶͪ͵ͻͰ͵ͳΒͪͷͰΌ;ͺͽͳͼ͵ͳͭͻͪͳͪ
͐Ͱͽͬͻͽͳ͵ͪͽͫͳͼͰͿͻͷͳͻͪͪͺͻͼͽͻ;͊ͳͻͳͳΕ͵Ͱͱ;ͺͰ
ͼͪͼͰͯͳͽͰͷ;ͷͪͶΒͺͶͪ
ͳͼ͵Βͺͽͳͳ͑ͽͻͺͰ
;Ͳͷͭ;ΕͼͽͺͻͳͺͪΒͪΔͪͫͶͪͼͽͳ͇ͺΓͰͳ̻ͻͪ
ͪͼͰΓͰͰ;ͭͶͪͬͷ
̻ͻͪͳͷͪ
Ͱͽͳ͵ͷͲͪΒͰͯͳͷͼͶͬͰͼ͵ͭͺͻͰ͵Ͷͪ
ͳͼͶͪͷͼ͵ͰͬͰͻͳͼͺͬͰͼͽͳͳͬͻͶͼͺͰͳ
Ϳͳͭͭͬͻͪ
͵ΒͳͳͪͲͳͬͪΒ;ͪͳͼ͵ͳͷ
͈Ͱͽͳ͵ͪͽͫͳ
ͺͻͰͷͪͻͰͳͷ̹ͪͪͽͪ͵ͬͳΕͪ
Ͳͪ͵ͻ;ͱͳͼͻͺͼ͵ͰͼͰͼ͵ͰͪͼͰͫͳͰ;ͅͰͽͳΒͳ
ͯ ͈ͰΕͳ ͯ ́ͼͽ͵ͪ ͳ ̓ͶͳͰ
ͭͯͰ ͺͼͽΒͰ ͳͲͬͳ ͽͰͻͳͽͻͳΒͪͶ ͺͬͰͲͪͳ ͼͻͺͼ͵ͳ ͻ;ͻͪͶͳ
ͫͶͪͼͽͳ ͋ͷ ͲͪͷͳΓͰͷ ͵ͪͽ; ͫͳ ͼͰ ͺͻͳͺΒͳͶͪ ͳ ͬͰͶͳ͵ͪ ͷͪͪͼͽͳͻͼ͵ͪ ͳͷͪΔͪ ̺ͳͼ͵ͳ
̽Ͱͪͪͳ͈ͰΕ͵ͰͺͪͽͻͳΒͪͻͳΒͰ
ͳͽ;ͫͳͷ;͵ΒͳΒͰͲͪͽͰͰͺͻͰͺͰͽ͵ͪ̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ͆ͪ
ͼͶͳͪͪͳ
ͼͬͳͷͯͻ;ͭͳͷ͵ͪͽͳͷͪ ͫͳͼͰ
͵ͪͽͼͷ ͬͰΕͼͺͷͰ;Ͷͳ
ͺͻͳͺΒͳͶͪͳͷͪΔͪ
ͯͻ;ͭͳͼͻͺͼ͵ͳͷͪͪͼͽͳͻͪ ̹ͪΔͼ͵ͪ
͊͵Ͷͳͪ
̽;ͫ͵ͳ͈ͽ͵
̻ͻͪͪͳͪ
̽Ͱͬͳ
͊ͬͰͽͳ̸ͻͪ
ͭͰͶͳ
̀ͳͽͰ
̽ͻͪͭͪͪ
̻ͻͳ
̹;ͯͳͼͪͬͳ
̾ͬͰͽ;ͪͶͳͷͿͻͷͳͻͪΔͰͷͪͬͰͯͰͳ͵ͼͽͳͽ;Ͱͽͳ
͊ͻͫͳͫͳ ͺͯͼͬΒͷ;ͺͻͪͬͷͳͷͪͶͳ
͵ͯͼͽͽͰͻͳͽͻͳΒͰ̓ͼͬͪͳͅͰͽͳΒͰ
ͯ͵ͫͳͼͽͪͽͪ͵͵ͽͻͶͳͼͪͶͳ̸Ͷͫͪͳ ͳͼͽ, ͼͽͻ
̓ͪͯͼ;Δͳͬͳ͵ͪͽͳ;ͺͳͽͪΔ;
ΔͳͷBͫͳͫͳͶͼͶPͫPͯPͼͽͪͬΓͰͯBͼBͷͳPͯBͫFͻ;͵ͪ͵
ͫͳͳͲͭͶͰͯͪͶͳΔͳͬͫͻΒ
ͼͽͻ;͵ͽ;ͻ;
ͬͻͼͽ;;ͻͰΌͰΔͪ
ͼ;ͯͼ͵Ͱ
;ͺͻͪͬͰͳͺͶͳͳΒͼ͵ͰͻͭͪͰ
;͵ͻͪ
ͽ͵
ͺͽͺ;; ;;ͽͻͪΔ; ͼͪͷ;ͺͻͪͬ; ̻ͪͻͪͽ ͼͺͻͪͲ;ͷ; ͵ͪͽͳͲͪͳΒͳ ͫͳͶͪ ͫͳ ͆ͪͻͯͪ
ͼ͵;ͺͽͳͪ͊ͻͫͳΒͰ
ͪͼͺΓͳΒͰͷͪͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪ ͳͼͽ
ͼͽͻ–240).
͆ͪͬͰͯͰͳͺͶͪ
͵Βͳͼ;ͺͯͻͱͪͶͳͺΒͰͯͳͳͶͳͯͰͻͳ͵ͼͬͼ͵ͳ͊ͻͫͪ ͅͷͳͶ͋ͻͪΒ͵ͬͳΕ
ͳ
ͬͶͪͯͳ͵ͪͻͪ͵-ͺͻͳͲͻͰͼ͵ͳ̸ͻͽͰͷͳΒͰ
ͳͲͶͱͰΒͰͯͷͪΕΒͳͼͽͻͪΒΒͪͬͼͽͳͰ͵Ͷͳ͵ͷͰͼͰͳ
;ͳͻͪͽͪ
ͪͶͳͳΒͰͺͻͳͬͪΕͰͳͯͽͪͯͪΔͳͼͻͺͼ͵ͳͬͶͪͼͽͳ
ͳͯͷͰΌ;ͪͻͯͳͿͪ͵ͽͻͪ
ͺͻͰͼͬͰͭͪͬͰͶͳ͵ͳͲͪͺͪͯͳͼͳͶͪ́ͺͪ͵
ͽͻͰͫͪͻͰΕͳͯͪΒͰ;ͽ͵;ͶͰͽͪͭͯͳͰ
ͰͿͅͳͼͳΒͰ
͌ΒͰͯͳΔͰͳͪͳΒͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ̹Ͱͻͪͻ̓;ͰͻͪͺͬΓͰͳͺͻͰͯͶͭ͵ͪͽͳͷͪ
ͻͰͪͭͬͪͳͯͰΒͷͺͻͰͭͻ;ͺͳͼͪͬͪΔ;ͼͻͺͼ͵ͭͼͽͪͬͳͽͬͪ;ͫͰͲͫͰͯͪͺͯͻ;Βͪ
ͯͼ;Ͳͪ
ͽͳΕͰͰͲͰ ͽͫͳͿͪ͵ͽͳ͵ͳͳͲͪͳͶͰ͵;ͬͻͼͽ;͵ͪͽͳͲͪͳΒͰ
́ͺͪ͵
ͳͽΒͰͼͽͪͶͼͪͷ
tͷͻͽͬͼͶͬͪͺͪͺͳͻ;i͈ͻͰͯͶͭ͵ͪͽͳͲͪͳΒͰͺͻͽͳͬͳͼͰtͪͺͻͳͷͪͷͰΌ;ͪͻͯͰͲͪΒͰͯ
ͳͰ;ͳͲͭͻͪͯΔͳΒͰͯͳͼͽͬͰͭ̓ͼͬͪi
͵ͪ͵ͼ;ͳͼͽͪ͵ͶͳͷͳͳͼͽͻͳͼͺΓͳͺͼͶ͍ͬͪͻͪ;ͼ͵Ͱ
́ͫͰͻ ̺Ͱͯͻͳ
ͳ ͆Ͱͷͪ͵Ͱ
͠͵ͪ ͍ͳͰͻ ͯͼͽ;ͺ ͪ IUUQXXXWSFNFDPSTDNTWJFXQIQ
JEͺͻͳͼͽ;ͺΓͰͭͯͳͰ
͊ΒͰͯͳΔͰͰ̸ͷͰͻͳ͵Ͱ̽ͻͱͪͬͰ
ͭͶͪͬͳͺͻͽͪͭͳͼͽͪ
ͼͬͳͻͪͽͳͯͰͪͬͪΔ̹ͪͪͪͶ͵ͪ;ͽ͵ͷͺͼͶͰͯΔͰͯͰͰͳΒͰ99ͬͰ͵ͪ
ͽͪ͵ΌͰͼ;ͼͰͼ;ͺͻͽͼͽͪͬͳ
ͶͰ̹ͪͽͪ͵ͬͳΕͰͬͷͺͻͰͯͶͭ;̀ͪͽΒͰ
͵ͪͳͼͬͳͺͻͰͽͯͳ
ͼ;ΌͰͯͪͼͪͷͼͽͪͰͪͳͬ;
ͳͯͰΒͰ͵Βͪ ͳ
ΒͰͷͭͶͪͯͪͼͰͼͺͻͬͰͯͰ;ͯͰͶ
21
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͬͳͺͷͰ;ͽͳͺͻͰͯͶͲͳͼͻͺͼ͵ͰͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰͰ͵Βͬͻͼͽͳ͵ͷͺͻͷͳͼͭͻͰͰΔͪ
Ͳͪ͵ͼͬͼ͵ͳͺͻͫͶͰͷ
ͷͰΌ;ͽͳͷ
ͳͼ;;ͻͯͳͶͳͺͶͯͷ͐Ͱͼͽͼ;ͼͰͪͶͪͲͳͶͳͳͪ;ͯͪͻ;Βͪͬͼͽͳ
ͫͳͶͼͻͺͼ͵Ͱ
͵ΒͪͳͳͪΒͰΕͰͼ;ΌͳͬͪͶͪ͵ͪtͳͲͯͪΒͳ͵Ͱi
ͫͳͶͪͶͫͪͼ͵Ͱ
͵ΒͪͳΒͰͰͽͳ͵Ͱͽͳ
ͻͪͶͪ ͵ͪ tͺͪͼͰi ͳ tͰͭͰͷͳͼͽͳ͵Ͱi ͈ͼͶͰͯΔͳ ͵͵ͻͰͽͪ ͺͻͰͯͶͭ Ͱ͵Β ͬͻͼͽͳ ͺͯͰͶͰ
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***
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ͺͻͫͶͰͷ ; Ͱͽͪͻ ͷͰͯͳΒͼ͵Ͱ ͺͪͱΔͰ ͐ͳΔͰͳͪ ͯͪ ; ΔͰͷ; ;Ͱͼͽͬ;Β; ͺͻͪͬͳͳ
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ͲͪͪΒͳͳͼͽͳͽ;ͳΒͪ;͵ͪͲ;ΒͰͪͽͯͪͺͼͽΒͳͺͶͳͽͳ͵ͪͬΓͪͯͪͼͰͼͪͼͶ;ͪΒ;ͳ;Ͳͷ;;ͻͪͲͷͪͽ
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͵ΒͳͷͪͼͷͺͳͼͪͶͳ;ͬͷͻͪͯ;
ͼͬͪ͵ͪ͵
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ͪ ̸Ͷͫͪͳ
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;Ͱ͵;ͻ;͵;
ͳͼͷͳͼͪͬͭͳͼͽͻͪͱͳͬͪΔͪ
22
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
̸͉͉̈́́͋̾͋͌"
͇ͫΒͪͬΓͰͳͳͲͬͻͳ
͊ͪͬͰͲ͵ͷ;ͳͼͽͪ;ͫͻͫͳͲͪͪͳͪͶ;ͻͪͬͺͻͪͬͼͽ
̹Ͱͭͻ͈ͪͯ͆́̓ͷ;ͳͼͽ
́ͽͰͻͰͽͯ͵;ͷͰͽͳ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
́ͬͳͪ̽ͪͳΕ
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͈͆͊ͅ, 8. 6. 2011. ̽ͼͽ;ͺͪIUUQXXXOTQNST
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̓ͼͬͳͅͰͽͳΒͪͳͼͽͻͳΒͪͳͳͯͰͶͭͳΒͪ ̹Ͱͭͻͪͯ͐ͳͭΒͪͽͪͷͺͪ
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; ̓
ͅͳͪͳͶͬͳΕ ;ͻ
̓ͼͬͳͅͰͽͳΒͪ–ͺͻͶͼͽ
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ͫ;ͯ;Εͼͽ̹Ͱͭͻ̸ͪͯ͊͆͌
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ͅ
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̓ͻͼͽͳΕ
̹
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ͪ;ͽͻ-ͳͲͯͪͬͪ
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̻ͯͳͰͻͪͼͺͶͰͽ̹ͪͰͭͻ̹̻ͪͯ́̀
͌ͻͰͬͳΕ
"
͇̓ͼͬ;ͭͻͪͯͬͳ
ͪͼͰΓͪͳͯͻ;ͭͳͪͽͻͺͭͰͭͻͪͿͼ͵ͳͼͺͳͼͳ ͈ͻͳͽͳͪ
͆ͪͻͯͪͳ;ͳͬͰͻͲͳͽͰͽͼ͵ͪͫͳͫͶͳͽͰ͵ͪt̸́ͬͯͻͳΕi
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;͠;ͱΒ̹;ͭͪͻͼ͵Β
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24
̸̸͇̺͆̈́̾̓͊́ͣ̓ͪ͠͠ͽͳͲͪͳΒͪ
ͻͪͲͭͻͪͳͰΔͰ
ͺͯͰͶͪ …
+07"/+"-&,4*Ƃ
SUMMARY
The complex Kosovo and Metohija issue, which dates from the period of the Ottoman Empire, today
still represents the main stumbling block in Serbian-Albanian relations. The so-called self-proclaimed inde-
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countries have further contributed to complicating this problem. Regarding the official Serbia, the area of
Kosovo and Metohija is still, formally and legally, part of its country as a whole, while in terms of Albanian
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elite have been trying to answer these questions since the '60s of the last century until the present day. In the
paper you are reading, one can see what the directions of their consideration were.
,&:803%4 cantonisation, delimitation, division, Kosovo, solution.
821.111.09-͑Ͱ͵ͼͺͳͻ̺
821.111.-͑Ͱ͵ͼͺͳͻ̺
̸̸̸͉̺͆͆̽̾̾́ͣ͠ͅ 1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
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̸̸͈͉̻͇̹͑̾̓͊́́̈́̈́́̀͏̸́͠2
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ͳ ͻͰͰͺͳΒ; ΔͰͭͬͳ ͯͰͶͪ ; ͻͪͲͶͳͳͽͳͷ ͲͰͷΓͪͷͪ ͷͱͰͷ ;ͬͳͯͰͽͳ ͺͻͰͼ ͺͻͱͳͷͪΔͪ ͵;Ͷͽ;ͻͪ
͉ͪͲͶͳͳͽͰͪͳͪͶͰͭͻ;ͺͰ;ͻͪͲͶͳͳͽͳͼͽͻͳΒͼ͵ͬͻͰͷͰͺͻͳͶͪͭΌͪͬͪΒ;͑Ͱ͵ͼͺͳͻͪͼͬͷͪͳ
ͪͶͷͳͯͰͽͳͽͰͽ;
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ͯͰͶ͈ͪΒͰͯͳͰ͑Ͱ͵ͼͺͳͻͬͰͯͻͪͷͰͼ;ͼͰͺͰ͵ͪͯ͵ͻͳͼͽͳͶͰͳ;ͳͯͰͶ͵ͰͼͬͻͰͯͼͽͻͪͰͯͻͰΌͰͳ
ͺͶͳͽͳ͵ͳ ͳͶͳ ͻͰͶͳͭͳΒͼ͵ͳ ͭͻ;ͺͪͳΒͪ
ͺͺ;ͽ ͪͳͼͽͪ ͳͶͳ ͠ͰͬͻͰΒͪ ͑Ͱ͵ͼͺͳͻ ΒͰ ͯͪͪͼ ͭͶͫͪͶͪ
ͺͳͼͪ
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ͶͳͲͪͳΒͰͰ͵ͷͼ͵FͪͼͺͰ͵ͽF
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ͪͶͳͳͻ;ͰΔͰͭͻͪͳͪͳͯͻ;ͭͪ͑Ͱ͵ͼͺͳͻΒͰͫͳͼͬͰͼͽͪͽͪ͵ͬͳͺͻͫ
ͶͰͷͪͲͪͽͽΒͰͱͳͬͰ;ͻͰͰͼͪͼΒ̾ͭͶͰͼ͵Β
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͵ͪͳͷͺͰͻͳΒͪͶͳͼͽͳ͵ͪͼͳͶͪͱͰΓͪͯͷͳͪ
ͳΒͰ
ͽͻͭͬͳͷͬͰΕͫͳͶͪͺͬͰͲͪͪͼͪͼͬͳͷ͵ͽͳͰͽͳͷͪ
ͽͰΒͰͼͪͷͳͷͽͳͷͫͳͶͪͷ;ͶͽͳͯͳͷͰͲͳͪͶ
ͪͳͬͳͰͿͶ;ͳͯͪ;ͺͻͱͳͷͪΔ;͵;Ͷͽ;ͻͪͰͭͽͼͰͷͳͼͶͳ͉ͰͰͼͪͼͪ̾ͭͶͰͼ͵ͪΒͰͫͳͶͪͳͺͺͻͳ
ͽͰͷͰΌ;ͻͰͶͳͭͳΒͼ͵ͳ͵ͿͶͳ͵ͪͽͪ͵Βͳͼ;ͼͪͱ;ͽͳͪͶͳͪͫͶͳ͵ͬͪΔͰͬͰ͵ͪͽͭͬͻͰͷͰ̺ͪͰͶͳ
͵ͳͺͳͼͪͳΒͰͷͭͪͯͪͫ;ͯͰͳͷ;ͪ;ͽͳͪΒͰͼͽͻͪͳ͵;Ͷͽ;ͻͪͳͫͳͪΒͪ
͵ͪͳͪͳͷͺͶͳ͵ͪͳΒͰͼͬͰͽ
ͼ͵ͳͳͼͽͻͳΒͼ͵ͳͳͻͰͶͳͭͳΒͼ͵ͳ͵ͿͶͳ͵ͪͽͪ͌ͬͷͻͪͯ;ͫͳΕͰͺͻͳ͵ͪͲͪ͵ͪ͵ͪͬͼ;;ͽͳͪΒͻͪͲͶͳͳͽͰ
͵;Ͷͽ;ͻͰͳͷͪͶͰͪ͑Ͱ͵ͼͺͳͻͬͪͯͰͶͪ
ͪͶͳͳͪͳΔͳͬͰͻͰͰͺͳΒͰͳͺͻͳͶͪͭΌͪͬͪΔͰͼͽͻͪͳͷ͵;Ͷͽ;
ͻͪͷͪ̀ͪͽͳͷΕͰͼͰ;͵ͪͲͪͽͳͪͯͻͰΌͰͰͺͻͫͶͰͷͰͭͶͫͪͶͳͲͪͳΒͰ͵ΒͰΒͰ͑Ͱ͵ͼͺͳͻͺͻͻ͵ͳͺͻͰͯͼͽͪ
ͬͳ;ͼͬΒͳͷͯͻͪͷͪͷͪ
͉̓͌͐͆̾̾͐́͡ ͑Ͱ͵ͼͺͳͻ
ͻͰͰͼͪͼͪ
ͺͲͻͳͽͰt̻Ͷͫi
ͭͶͫͪͶͳͲͪͳΒͪ.
1
andrejevic03@gmail.com
2
͉ͪͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ;͵ͬͳͻ;ͺͻΒͰ͵ͽͪt̓ͼͬͳͅͰͽͳΒͪͳͲͷͰΌ;ͪͳͪͶͭͳͯͰͽͳͽͰͽͪͳ
ͰͬͻͳͽͰͭͻͪͳΒͪi ́́́
26
̸̸͆ͅ. ̸͉̺͆̽̾̾́ͣ͑͠Ͱ͵ͼͺͳͻͳͭͶͫͪͶͳͲͪͳΒͪ
ͯͰͶͳͷ͇ͪͯͶ͵ͪͶͭͳͪͳͪͶͭ
ΒͰͬͻͶͫͻͲͺͼͽͪͼͬͰͽͼ͵ͳͺͳͼͪ̽ͰͶͪͬͰͶͳ͵ͭͫͪͻͯͪ
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͑Ͱ͵ͼͺͳͻͺͻͰ͵ͼͬͭͷͪͽͳͭͺͲͻͳͽͪt̻ͶͫiͺͼͽͪͭͶͫͪͶͳͺͳͼͪ ͊ͪͷͪͻͰͭͶͫͪͶͳͲͪ
ͳΒͪͰͽͳͷͶ͵ͳΒͰͳͲͬͰͯͰͪͯtͶͪͽͳͼ͵ͰͻͰͳͭͶͫ;ͼ͵Βͪ;ͺ;Ε;ΒͰͪͰͽͺͽͰ
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ͻͬͰͼͶͪͬͰͲͬͪͶ(MPVC – ̻Ͷͫ;ͼ ͋ͰͪͽͪͻΒͰͼͬΒͰͳͷͰͯͫͳͲͫͭͼͻͰͯΔͬͰ͵ͬͰͿͳͭ;ͻͰUIFBUSVN
NVOEJ – ͼͬͰͽͪ͵ͪͼͰͰͳͶͳͼͰͰ͵ͪͼͬͰͽ͇ͪͬͪΒͽͺͼΕͰͫͰͶͰͱͳͽͳͳ͑Ͱ͵ͼͺͳͻͬͺͲͻͳ
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ͷͺͪͻͶͷ5PUVT.VOEVT"HJU)JTUSJPOFN
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͵ͪ͵ͫͳ͑Ͱ͵ͼͺͳͻͻͰ͵ͪ"MMUIF8PSMETB4UBHF,
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Ͱ͵ͯͻ;ͭͳͷͰ͵͉ͪ;ͱͪ ͳͶͳ̓ͰͻͽͰ
ΒͰͻΒͰͶ͵ͪͶͪͳͳͼͽͻͳΒͼ͵ͪ;͵ͻͰΔͰͼͽ̻Ͷͫͪ ͫͪͶͪͼͳ
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ͪͺͲͻͳͪΒͰͫͳͶͪͰͼͬͰͽi #BUFBOE5IPSOUPO
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̈́ͳͼͽͪͶ͵ͪͳΒͪͪ ͵ΒͳͷͪͼͰͯͰͪͬͪΒ; ͻͪͯΔͰ ; ͑Ͱ͵ͼͺͳͻͬͳͷͯͻͪͷͪͷͪ ΒͰͰ;ͻͰͽͻͳͪ
͵ͪͱͰͦͪͽ̹ͪͰΒͽ
ͪͶͳͼ;;ΔͳͲͪͶ;ͽͪͶͳͳͼͽͻͪͳͺͺ;ͽͪͬͅͻ͇ͪͽͰͶͪ
̸Ͷͱͳͻͪ̓ͪͶͳͫͪͪ
͠ͰͬͻͰΒͳͪ͑ͪΒͶ͵ͪͳͯͻ;ͭͳ͑Ͱ͵ͼͺͳͻͬͪ͵;Ͷͽ;ͻͪΒͰͫͳͶͪͰͬͻͺͼ͵ͪͳΔͰͭͬͪͺ;ͽͬͪΔͪ
͵Ͷͳ͵
ͪͷΒͰͺͲͪͽ
ͫͳͶͪͼ;ͭͻͪͳͰͪͪ̾ͭͶͰͼ͵;
ͪͶͳͼͰΔͰͭͬͳͷͪͭͳͪͻͳ;ͳͬͰͻͲ;ͷͺͻͳͻͳ
ͺͺͶͪͰͽͳͳ;͵Γ;ͳ;ͭͶͫͪͶͳͯͳͼ͵;ͻͼt͈ͲͻͳͽͰͼͬͰͽͪΒͰͫͳͶ;ͳͼͽͬͻͰͷͰͳͭͰͭͻͪͿͼ͵
ͳ ͳͼͽͻͳΒͼ͵ ̽ͪͶͰ͵ͪ ͷͰͼͽͪ ͳ ͬͻͰͷͰͪ ͼ; ͫͳͶͪ ; ͱͳͬͷ ͯͳΒͪͶͭ; ͼͪ ͼͪͯͪΔΕ;i #BUF BOE
5IPSOUPO
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̸͵ͺΌͰͷͯͷͳΓͰΔ͉ͪͶ͉ͪͯͪͫͰͻͽͼͪͯͪΒͰ ͺͻͬͪ ͻ;ͯͳͷͰͽͪͻͪͳͶͳͭͰͻͷͳͪͶͪ
ͿͪͲͪ ͭͶͫͪͶͳͲͪͳΒͰ ͽͻͪΒͪͶͪ ͯ ͯ ͭͯͳͰ ͳ ͯͪ ΒͰ ͵ͪͻͪ͵ͽͰͻͳ; ͳͯͰΒͰ ;ͷͪͳͲͷͪ ͳ
ͳͯͳͬͳͯ;ͪͶͳͲͷͪ
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ͭͶͫͪͶͪ Ͱ͵ͼͺͶͪͽͪͳΒͪ ͻͰͼ;ͻͼͪ ͳ ͵ͶͳΒͪͶͳͲͪͳΒͪ ̺;ͶͰ
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ͺͽͬͻͯͳͽͳ ͯͳΒͪͻͳΒͼ͵ͳ ͼͶͰͯ ͯͭͪΌͪΒͪ ; ͪͻͰͯͳͷ ͬͰ͵ͬͳͷͪ ͉ͪͲͬͳͽͪ͵ ͪ;͵Ͱ
;ͺͲͪͬͪΔͰ ͼ
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ͻͰͰͼͪͼͳͬͰ͵ͺͼͽͪͰͼͷͰͶͳΒͳͳͽͬͻͰͳΒͳͺͻͰͷͪͭͶͫͪͶͳͷͺͻͷͰͪͷͪ͌ͻͰͰͼͪͼͳͼͰ
ͺͻͰ͵ͻͰ;ͳͽͪͬ͵ͼͷͼ ͰͶͳͰͽͻͳͳͼͳͼͽͰͷΒͰͼͷͰͳͭͰͰͽͻͳͳ
ͪͳͯͰͪͶͻͰͰͼͪ
ͼͭͬͰ͵ͪΒͰͫͳͺͼͽͳΕͳͼͽ;ͺͪΔ;ͳͬͰͻͲͪͶͭͬͰ͵ͪ MVPNPVOJWFSTBMF
t̀ͶͪͽͯͫͪiͬͶͪ
ͯͪͬͳͰ ͵ͻͪΓͳͰ ̾ͶͳͲͪͫͰͽͰ * ͽͪͯͪ ΒͰ ͯ ̾ͭͶͰͼ͵Ͱ ;ͳͳͶ ͬ; ͼͬͰͽͼ͵; ͺͷͻͼ͵;
ͽͻͭͬͪ͵;
Ͱ͵ͷͼ͵;ͳͳͽͰͶͰ͵ͽ;ͪͶ;ͼͳͶ;͢ͰͺͻͪͲ̸ͻͷͪͯͰΒͰ
ͪͺͻͳͷͰͻ
;ͽͳͪͪͭͽͬͼͬͰͼͰͭ
ͷͰͽͰ;ͽͪͯͪΔΒͰͬͻͺͼ͵ΒͳͬͳͶͳͲͪͳΒͳ̺ͳͶ̽Β;ͻͪͽ͵ͪͱͰ
3
͊ͬͳͪͬͯͳͰͺͻͰͬͰͯͰͰͶͳͽͰͻͪͽ;ͻͰͯͪͽͳͼ;;ͺͻͰͬͯ;ͪ;ͽͻͪͻͪͯͪ
27
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
t̽ͪΒͰ̸ͻͷͪͯͪͫͳͶͪͷ;ͯͻͳΒͰͳͲͭͻͪΌͰͪͳͬΌͰͪ
͵ͪͽͶͳͳͲͪͷͫͳͷͱͯͪͺͬͻͪͽͳ̾ͭͶͰͼ͵;
̻ͳͲͬͳͫͳͷͱͯͪͺͻͰͬͪͭ;Ͷͳ;͍ͻͪ;ͼ͵Β
͎ͶͪͯͳΒͪͫͳͼͰͷͱͯͪͺͻͰͯͪͶͪͷͱͯͪͳ͵ͪͯͰͫͳ
ͯͶͯͬͰͶͳ͵ͰͰ͵ͼͺͶͲͳΒͰͺͼͪͳͰͰͻͭͳΒͰ͵Βͳͼ;͑Ͱ͵ͼͺͳͻͪͳ̹ͰΒ͵ͪͳͲͯͳͭͶͳ͵ͪͼͳͷͫͶͰ
ͳͺͶͯͽͻͳΒ;ͷͿͪͶͰ̾ͭͶͰͼ͵Ͱ ͪͰͶͳͲͪͫͰͽͳͼ͵ͳͲͪͼͫͳͷͻͪͯͪͼͰͼ;ͳͼͪͺͪͼ͵ͷͳ͵ͬͳ
ͲͳͳΒͷ͋ͪ͵ͻͪͽͬͳͯͻͰΌ;Β;ͽͰͶͭͳΒ;ͳͿͳͶͲͿͳΒ;
ͪͼͺͼͫͼͽͲͪ;ͫͳΒͪΔͰͳ;ͳͽͪͬͪΔͰ
ͼ;ͺͻͰͯ;ͼͶͬͲͪͯͲͬͶ;ͯͪͼͰͱͳͬͳͳͭͻͪͯͳi ̽Β;ͻͪͽ
ͼͽͻ
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ͷͰͲͳͪͶͪͳͬͳͰͿͶ;ͳͯͪ;ͺͻͱͳͷͪΔ;͵;Ͷͽ;ͻͪͰͭͽͼͰͷͳͼͶͳ
ͪͼͪͷ ẗ́ͯͼͰ;ͬͻͼ
ͽͳ;ͫͭͪͽͰͰͷͺͻͳΒ;ͷͰͳͼͻͰͯͳͽͪ;ͼͬͰͽ;i(̽Β;ͻͪͽ
ͼͽͻ–
͠ͰͯͪͼͪͬͻͰͷͰͳ͵ͭͪΒͰ
ͪͲͬͪtͼͪΒͷͷ͵ΒͳͽͻͪΒͰͺͻͰ͵ͰͶͰͭͯͳͰi
ͪͬͯͳ̻ͻͳͫͶͪͽ ((SJOCMBU
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͌ΔͰͷ;
ͼ;ͼͰͼͻͰͽͪͶͳΓ;ͯͳͻͪͲͶͳͳͽͳͪͳΒͪ
ΒͰͲͳ͵ͪͳͫͳͪΒͪ
͵Βͳͼ;ͻͪͲͷͰΔͳͬͪͶͳͺͻͳͲͬͯͰ
ͪͶͳͳ
ͳͼ͵;ͼͽͬͪͳͲͪΔͪ́ͰͭͶͰͼ͵ͳΒͰͲͳ͵ΒͰ;͑Ͱ͵ͼͺͳͻͬͯͫͪͲͪͺͰͼͬΒ;Ͱ͵ͼͺͪͲͳΒ;͵ͪͯͪͪΔͰͷ
ͼͽͪͽ;ͼ;ͼͬͰͽͼ͵ͭΒͰͲͳ͵ͪ ͈ͻͰ͵ͺ;ͽͳ͵ͪͳͽͻͭͬͪͪ
ͰͭͶͰͼ͵ͳΒͰͪΒͺͻͰͺͻͯͻ;ͫͰ̸ͷͰͻͳ͵Ͱ
ͪ
Ͳͪͽͳͷͳ;ͯͻ;ͭͰ͵ͶͳΒͰ̹ͻͳͽͪͼ͵ͪͳͷͺͰͻͳΒͪΒͰͬͰΕͽͪͯͪͺͼͽͪͶͪͻͰͪͶͼͽ
ͯͪͫͳt͵ͻͪΒͰͷ9*9
ͬͰ͵ͪ ͫ;ͬͪͽͪͶͪ
ͷͳͶͳͪ ͵ͬͪͯͻͪͽͳ ͵ͳͶͷͰͽͪͻͪ ͳ ͺͻͰ͵ ͷͳͶͳͪ ͼͽͪͬͳ͵ͪi
͚;ͻͳΕ
ͼͽͻ
4
̽ͪͪͼΒͰͼͬͰ;͵;ͺͬͰͪͼͽͬ;ͳͽͰͻͪ͵ͳΒͳͪΒͬͳͰͲͪͬͪΓ;Β;ΕͳͽͰͶ͵ͷͪͺͻͰͽ
͵;
ͯ͵ͼ;ͼͰͰ͵ͪͯͪͳͬͳͶͳͲͪͳΒͰͺͻͱͳͷͪͶͰͼͬͪΒͪΔͳͷͪ͢ͳͬͳͳΓͰͬͳͼ;ͳͼͽͳ– ͺͶͳͽͳ
͵ͳͰ͵ͷͼ͵ͫΒͰͯͳΔͪͬͪΔͰͺͲͪͽͭͼͬͰͽͪ͊ͬͪ͵ͳͺ͵;ͪΒͰ͵ͰͳͬͳͶͳͲͪͳΒͰͯͪͺͻͳͻͳ
ͼͬΒ;ͯͷͳͪͳΒ;ͳͺͼͽͪͰ ;ͳͬͰͻͲͪͶͪ
ͲͪͺͻͪͬͷͱͰͷͯͪͪͲͬͰͷͭͶͫͪͶͳͲͪͳΒͷ̓ͪͯͪ
ͯͪͪͼ ͭͬͻͳͷ ͭͶͫͪͶͳͲͪͳΒͳ
ͪΒͬͳͰ ͷͳͼͶͳͷ ͪ ͪͷͰͻͳ͵ͪͳͲͪͳΒ; ͼͬͰͽͪ
ͪͶͳ ͼ; Ͱ͵ͪͯͪ
ͪͽͳ͵ͳΓ;ͯͳͼͶͳͪͺͻͰͼͯͱͳͬΓͪͬͪͶͳ͵ͪͻͷͪͳͲͪͳΒ; ͼͬͰͽ͉ͪͳͷͼ͵ͪͻͼͽͬΒͰͼͬΒͷ
ͬΒͼ͵ͷͺ͵;ͪͶͯͪͺ͵ͻͳͼͬͰͽ
ͪͭͻͪͯͰΕͳͷͻͰͱ;ͺ;ͽͰͬͪ;͵ͪͲͪͶͳͼ;ͪͬͪͱͼͽͳͽͰͭͻͳͼͪͭ
ͼͬͰͽͪͳͰ͵ͷͼ͵ͳͲͪͪΒͫͻͲͭͽͻͪͼͺͻͽͪͻͫͰ
ͽΒͰͯͪͪͼ;ͭͶͫͪͶͳͲͬͪͷͼͬͰͽ;ͳͷͺͰͻͪ
ͽͳͬ͑Ͱ͵ͼͺͳͻΒͰ ;ͼͬΒΒͯͻͪͷͳ̸ͽͳΒͰͳ̓ͶͰͺͪͽͻͪ ͺ͵ͪͲͪͯͪΒͰtͱͰΓͪͲͪͪͻͼͽͬͷͱͰΓͪͲͪ
;ͳͬͰͻͲͪͶΕ;
ͺͽͻͰͫͪͯͪͼͰ;ͳͽͰͺͼͽΒͰΕͰͭͻͪͳͰͳͿͻͷͳͻͪΒͰͯͪͼͬͰͽi $BOUPS
ͼͽͻ
͉ͳͷΓͪͳ;ͬΒͯͻͪͷͳͬͳͯͰͼͰͫͰ͵ͪ ͺͻͰͯͼͽͪͬͳ͵ͰͰͶͭͼͬͰͽͪͳ ͼͬͰͼͳ ͼ;ͯͪͳͷͪΒ;
ͭͶͫͪͶͳ;ͽͳͪΒͪΔͰ̸ͭͪͽͳΒͰͯͱͳͬΓͪͬͪͼͰͫͰ͵ͪͺͻͳͪͳͽͪͬͭͼͬͰͽͪ
͇ͪ͵ͽͪͬͳΒͰ͏ͰͲͪͻ
ͺͻͰͺͫͰͯͰͪͯΔͳͷ͵ͪͱͰ
̹ͶͳͱͳͼͰͬͻͰͷͰͼͬͰͺͽͰͭͪͷͳͻͪ
͈͵ͪͱͰͶͳͼͰͼͻͰΕͳͷͬͪΒͯͪ
͌ͼͬͪͽͻͳ͵;ͽ͵ͪͼͬͰͽͪ 5ͼͶͫͯΕͰ
ͪͅͼͶͳͪͯͪͼͰͭͪΒͳ
4
̽͵ͽͻͼ͵ͪͯͳͼͰͻͽͪͳΒͪͅͳͶͻ͚ͪͯͪ;ͻͳΕͪ
́ͯͰͶ͵ͰͯͳͷͰͲͳΒͰͭͶͫͪͶͳͲͪͳΒͰ
̹Ͱͭͻͪͯ
httpsfedorabg.bg.ac.rs/fedora/get/obdef.../download.
͋ͻͳͽͪͯͪͺͲͪͽͪ͵ͽͳͰͽͪ̾ͬͻͺͪ
̸ͲͳΒͪͳ̸Ϳͻͳ͵ͪ
28
̸̸͆ͅ. ̸͉̺͆̽̾̾́ͣ͑͠Ͱ͵ͼͺͳͻͳͭͶͫͪͶͳͲͪͳΒͪ
̾ͭͳͺΕͪͳͺͽͺͪͯͪΒ;ͺͯ;ͽͳͪΒͻͳͷͼ͵ͰͿͳͶͲͿͳΒͰͱͳͬͽͪ
ͻͪͽͬͪΔͪͳͻͰͶͳͭͳΒͰͅͰΌ;ͽͳͷ
͵ͪ͵ͭͶͫͪͶͳͲͪͳΒͪͳΒͰΒͰͯͼͷͰͻͪ;Ͷͳͪ
ͭͶͫͪͶͳͲ;ΒͰͼͰͳͼͪͷͪͼͳͶͪ͵ΒͪΒͰͺͻͰͼͲͪͺͰͶͪ
͌ͼ;ͯͪͻ;ͼͯͻ;ͭͳͷͳͬͳͶͳͲͪͳΒͪͷͪͷͰΔͪͼͰͳΔͰͯͻ;ͽͬͰͳ
ͻͰͶͳͭͳͲͳͳ͵;Ͷͽ;ͻͳͳͯͰͽͳ
ͽͰͽ́ͪ͵ΒͰ;ͬΒ͑Ͱ͵ͼͺͳͻͬΒͯͻͪͷͳ͉ͳͷͬΒͺ͵ͻͳ̾ͭͳͺͪͽ
ͼͰ͵;Ͷͽ;ͻͶ͵ͳͪͼͳͷͳ
Ͷͬͪ ; Ͱͭͳͺͪͽͼ͵ͳ ͼͬͰͽ ͍ͪͼͳͳͻͪͳ ͰͭͲͽͳͳͷ ͼͬͰͽͷ ̾ͭͳͺͽͪ
͉ͳͷΓͪͳ ͼͰ ͺͻͰͺ;ͽͪΒ;
ΔͳͬͳͷͫͳͪΒͳͷͪͳ;ͭͻͱͪͬͪΒ; ͼͺͼͽͬͰͳͪͳͪͶͳͳͯͰͽͳͽͰͽ͈ͲͪͽͳͺͼͬΒΒͬΒΒ
ͯͳͼͳͺͶͳͳ
͵ΒͪΒͰ͉ͯͳͷͪͼͽͬͻͳͶͪͳͷͺͰͻͳΒͪͶͳͼͽͳ͵;ͼͳͶ;
ΔͰͳͭͶͪͬͳͺͻͰͯͼͽͪͬͳͳͼͪͯͪ
ͺͼͽͪΒ;ͯͰ͵ͪͯͰͽͳͳͶͰΔͳͺͯ;ͽͳͪΒͰͷͰͭͳͺͪͽͼ͵ͭͪͳͪͱͳͬͽͪ
̽ͳͼ͵;ͼͳΒͰ ͼͪͬͻͰͷͰΒ ͭͶͫͪͶͳͲͪͳΒͳ ͼͰ ͷͪͷ Ϳ͵;ͼͳͻͪΒ; ͪ ͼ;͵ͫ ́ͼͽ͵ͪ ͳ ̀ͪͺͪͯͪ
ͯͼ
ͪͯͷͳͪͳΒ;̀ͪͺͪͯͪ͊ͬͰͽ̸ͽͳΒͪͳ̓ͶͰͺͪͽͻͰ ͺͻͳ͵ͪͲ;ΒͰͳͽͪΒͺͶͪͻͳͽͰͽ;ͯͼ;
́ͼͽ͵ͪͳ̀ͪͺͪͯͪ
ͭͯͰΒͰ̾ͭͳͺͪͽͺͻͰͯͼͽͪͬΓͰ͵ͪͰͭͲͽͳͳͼͽ ͪͻͼͽͬ̀ͪͺͪͯΒͰͺͻͰͯͼͽͪͬ
ΓͰ͵ͪͻͪͳͪͶ
ͯͳͼͳͺͶͳͬͪ
ͪ͵ͽͳͬ
ͰͷͽͳͬͭͻͪͳͰ
;ͷͰͻͰͳͷ;͵ͪͻͼ
ͽͬ
ͯ͵ΒͰ́ͼͽ͵ͳͻͪͳͪͶ
ͰͯͳͼͳͺͶͳͬͪ
ͺͪͼͳͬ
ͰͷͽͳͬͳͲͻͪͱͰ
Ͷ;͵ͼ;Ͳͳ
ͱͰͼ͵
͵ͪͱͰ̓ͪͽͻ $BOUPS
ͼͽͻ
́ͪ͵ͼ;ͭͻͪͳͰͯͬͪͪͻͼͽͬͪͽͻͰ
͑Ͱ͵ͼͺͳͻͳ
ͲͪͷͪͭΓ;ΒͰͽͪ͵ͽͺͻͰͯͼͽͪͬΓͪͻͳΒͰͽͪͶͳͲ͉ͬͪͳͷ
ͽͼͰͪΒͫΓͰͬͳͯͳͪͺͻͳͷͰͻ;ͼͪͷͭ
̸ͽͳΒ͉ͪͳͷͼ͵ͪͬΒͪͼͳͶͪͳΒͰͷͭͶͪͯͪͼͰͯ;ͺͻͰͰͭͲͽͳΒͰͭͳͺͪͽͼ͵Β͵;Ͷͽ;ͻͳ
͵ͪͽͳ
ͼͪͷ̸ͽͳΒͰͳΒͰͷͭͪͯͪͯͶͳ̓ͶͰͺͪͽͻͳͳͷͪͻͳͷ͇ͪͺͼͽͪΒͰͿͰͷͳͳͲͳͻͪͳͼͶͪͫͪͼ
ͺͻͪͷΔͰͰͷ;͵ͼͽͳͳͻͪͫͻͼͽͳ͈ͼͶͰ ͭ;ͫͳͽ͵ͪͺͻͬͰͫͻͫͰ
̾ͫͪͻͫ͵ͷͰͽͪͻͳͰ̸ͽͳΒͰ
ͬͺͪͪΔͰ
͆ͳΒͰͼͬͻͪͫ
͢ͰͭͬͰͼͽͻͪͼͽͳͼͷͰͬΒͼ͵ͬΌ;
͌ΔͰͷ;ͯͪͼͪ͵ͪͽͳ
ͳͽ
͌ͪͼ;͵ͪͯͼ;ΒͰͯͪͺͻͰͷͪͯͻ;ͭΒ
̽ͬͰͺͶͬͳͰͼͬͰͽͪͼͽͪΒͪͶͰ
̸ͻͪͯͳͶͼͰΒͰͯͳΔͰͷ;
͎Ε;
̓ͪͺͭͶͪͬͪͻͼͬͭͪ͵ͻͪΓͰͬͼͽͬͪ
͇ͪͷͯͪͼͰͺΒͪͬͳͷͳͼͪͷͪ
͌;ͶͲͳͷ;͵ͪͻͪ
́ͼ͵;ͼͽ͉ͬͳͷͪͼ;ͭͰͻͳͰͯͪͼͰ;ͼ;ͯͪͻ;ͳͬͳͶͳͲͪͳΒͪͬΒͪͼͳͶͪͰͺͻͰͽͬͪͻͪͪ;ͽͷͪͽͼ͵ͳ;
͵;Ͷͽ;ͻͶ͵;ͼͳͶ;ͳͯͪͼͰ͵ͻͪΒΔͳͺͫͰͯͳ͵;ͫͻͫͳ ͲͪͯͷͳͪͳΒ;ͼͬͰͽͷͷͱͰͪΕͳͳ͵ͯ
ͺͻͪͱͰͳ͑Ͱ͵ͼͺͳͻͺ͵ͪͲ;ΒͰͽ;ͰͺͻͰͯͬͳͯͳͬͼͽ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰt̻ͶͫͪͶͳͲͪͳΒͪΒͰͳ
͵ͻͰͪͽͳͬͪͳͯͰͼͽͻ;͵ͽͳͬͪͼͳͶͪ
ͪ͵ͻͰͳͻͪͬͰͼͬͰͽͬͰͽͪ͵ͽ;ͳͽͪͬͪͼͽͪͻͰi
Ͳͪ͵Γ;;ΒͰ
̓ͪͽͻ $BOUPS
ͼͽͻ
͇ͪͲͪͳͼͽͪͳͷͪͪ͠;ͼͬͶͳͰ– Ͱͷͪͳͺͪͽͻͼ͵ͳͺͻͫΓͳͬͪ
29
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵;ͳͼͽͬͻͰͷͰ̻ͶͫͪͶͳͲͪͳΒͪΒͰ;ͬΒ͑Ͱ͵ͼͺͳͻͬΒͯͻͪͷͳͺͻͳ͵ͪͲͪͪ͵ͪͰͳͲͬͰͼͽͪͺͻͰͼ
͵ΒͳͷͱͰͪͼͽ;ͺͳͽͳͳͲͪͽͽΓ;ͯͳͽͱͰͶͰ– ͉ͳͷΓͪͳͼ;ͫͳͶͳͺͻͳͬ;ͰͳͰͭͳͺͪͽͼ͵Βͳͬͳ
ͶͳͲͪͳΒͳͼͪͯ;ͰͬΓͰΔͰͷ
ͪͳͷͳΒͰͫͳͶͪͪͷͰͽ;ͽͪͅͰΌ;ͽͳͷ
ͯͪ͵ͪͯͪͭͶͫͪͶͳͲͪͳΒͪ;ͲͷͰ
ͷͪͪ ͳ ͺͻͰͽͳ ͯͪ ; ͺͽͺ;ͼͽͳ ͳͲͫͻͳͰ ͯͻͰΌͰͳ ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ
ͽͪͯͪ ͬͳͯͳͷ ͼͪͷ
ΔͰ;ͺͻͫΓͳͬͪ͵;ͼͽͻͪ;
͠ ΒͰͯͪ ͑Ͱ͵ͼͺͳͻͬͪ ͯͻͪͷͪ ͵Βͪ ;ͯͳ ͼͶͳ͵; ͭͶͫͪͶͳͲͬͪͭ ͼͬͰͽͪ ΒͰͼͽͰ ͅͶͰͽͪ͵ͳ
ͽͻͭͬͪ̓ͪͽͻͳͼͽͳͰͯͪͪͺͻͰͯͼͽͪͬΓͪͭͶͫͪͶͳͲͬͪͳͼͬͰͽͳͽͪͶͳΒͪͼ͵ͰͻͰͰͼͪͼͰ
ͳΒͳͼͰ
ͻͳͲͽͳͺͻͼͽͳͻ;ͺͻͰ͵ ͳͽͪͬͭͼͬͰͽͪ
ͪΒͬͳͰͲͪͬͪΓ;Β;Εͳͽͻͭͬͳͳ Cantor
ͼͽͻ–
83). ͋ͻͭͬͳͪΒͰ;̺ͰͰͳΒͳͬͰͽͪͶͪ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͲͪͬͪΓ;Β;Εͳ͠ͰͬͻͰΒͳͷͪͳΔͳͬͷͺͲͪΒͷ
ΓͰͷ ͬ;
ͯ͵ ΒͰ ͲͰͶͰͪͰΔͰ ; ͰͭͶͰͼ͵Β ͽͻͪͯͳͳΒͳ ͳͷͪͶ ͰͭͪͽͳͬͰ ͵ͽͪͳΒͰ ͳ ͫͳͶ
͵ͪͱΔͳͬͲͪ͵ͷ6 ͊ͽͻͪͳͼ;;̺ͰͰͳΒͳͷͭͶͳͯͪ͵ͰͭͲͳͼͽͳͻͪΒ;͵ͪͳͭͯͰ;̾ͬͻͺͳͳͫͳͶͳ
ͼ; ͯ ͬͳͽͪͶͭ ͲͪͪΒͪ Ͳͪ Ͱ͵ͷͼ͵ͳ ͺͻͼͺͰͻͳͽͰͽ ͰͶͰ ͯͻͱͪͬͰ ͑Ͱ͵ͼͺͳͻ ΒͰ ͼͪ ͻͪͲ;ͷͰͬͪΔͰͷ
ͺͻͰͯͼͽͪͬͳΔͳͬͲͪͬͳͼͳ͵ͳͯͼ͵ΒͳΒͰͫͳͯͰͿͳͳͼͪͲͪ͵ͷ ̸ͽͳͳͲͅͶͰͽͪ͵ͭ
ͽͻͭͬͪ ΒͰͼͬͰͼͽͪͯͪͳͯ;ͱͯͰͼͷͰͯͪͷͰΔͪͲͪ͵
ͯͼ
ͯͪΒͰͫͬͰͲͳͪ͵Β;ΒͰͼͬΒͰͬΓ
ͺͽͺͳͼͪ͠ͰͬͻͰΒͳ;ͫͪͬͰͲ;Β;Εͪ
̽;ͱͯͰͼͷͰͺͻͪͬͯͰͽ͵ͯͪͺͫͳΒͪ
͠ͰͻͼͺͻͰͶͼͰͺͬͶͪͼͽͳͰͽͳ
́ͷͪΒ;ͼͽͻͪͳͽ;;ͅͶͰͳͷͪ
̽ͻͱͪͬͪͫͳͼͰͺͻͪͬͯͪͺͻͳͭͻͪͶͪ
̸ͬͭͷͰͼͽͪͺͻͷͰͽͳͺͻͫͳͽͪ͵
͇ͯͪͻͯͼͽͳͼͬͳΒ;Ͳͪͬͳͼͳ
̾͵ͷͼ͵ͳͪͼͺͰ͵ͽͳͭͶͫͪͶͳͲͪͳΒͰ
ͺͼͰͫͪͳͪ͵ΒͳͽͻͭͬͳͪͶͪ͵ͪͬͪͳ͵ͷͺͶͳ͵;
ΒͰ ͽͪΒ ͺͻͰͼ
ͯͪΓͰ ͼͰ ͳͼͺͳͽ;Β; ; ͯͻͪͷͳ ͈ͻͳ͵ͪͲͪͪ ͼ; ͯͬͪ ͼ;͵ͫΓͰͪ ͼͳͼͽͰͷͪ ͽͻͭͬͳͰ ͪΒ
ͬͰͲͪͲͪ͑ͪΒͶ͵͉ͬͳΒͪͶͽ
͵ΒͳͲͪͽͰͬͪͶ͵ͪͶ;ͷͻͰͱ;ͺͬͰͲͪͼͽͳͳͷͰΌ;Ͳͪͬͳͼͼͽͳ
ͳͪΒ
ͬͰͲͪͲ̸ͪͽͳΒͰͬ;ͽͻͭͬͳ;ͼͪͿͶͽͷͫͻͯͬͪͻͪͽͻ͵ͪͷͺͼͬͰͽ;
͵ΒͪͺͻͰͯͼͽͪͬΓͪͭͻ
ͷͪͺͽͰͳΒͪͶ
ͪͶͳͳͬͰͶͳ͵ͳͻͳͲͳ͵͊ͪͶͪͻͳͳ͊ͪͶͪͳͪͺͰͽ͵;ͯͻͪͷͰͪΒͺͻͰͷͳͼͶͰͯͪΒͰ
ͻͪͲͶ̸ͭͽͳΒͰͬͰͷͰͶͪͶͳΒͰͫͻͳͭͪͫͻͯͬͳͷͪ͵Βͳͼ;ͼͰͽͳͼ;ͶͳͪͼͬͰͽͼ͵ͪͷͻͪ
ΒͰͻͳ
ͽͪͷ Ͱ͵ͪΒ; ͰͳͲͬͰͼͼͽͳ
ͺͻͳͻͯͰ ͰͺͭͯͰ ͳ ͺͳͻͪͽͳ7 ͠Ͱͯͪ ͫͻͯ ͷ; ͺͶͬͳ Ͳͪ ͋ͻͳͺͶͳͼ
6
̺ͰͰͳΒͪΒͰͲͪ̾ͭͶͰͲͰͺͻͰͯͼͽͪͬΓͪͶͪͷͰͼͽͷͯͰͳͬͪͳΒͰͳͼ;ͷΔͳͬͭͷͻͪͶͪ
ͪͶͳͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͶ-
͵ͯͻ;ͽͬ ͵ΒͰ ͼͰͫͭͪͽͳͶͽͻͭͬͳͷ t͌ ̺ͰͰͳΒͳ ͼ;̈́ͯͳ ͬͳͯͰͶͳ ͼͶͳ͵; ͼͺͼͽͬͰͳ ͱͰΓͪ ͳ
ͼͽͻͪͬͪ
ͼͺͼͽͬͰ;ͫ;ͯ;Εͼͽi Bate, Thornton
ͼͽͻ
͑Ͱ͵ͼͺͳͻΒͰͼͶͳ͵̺ͪͰͰͳΒ;͵ͪͭͶͰͯͪͶ
͈̈́ͯͪͼͽΒͪͶͪΒͰͼͶͳͼͽͳͲͷͰΌ;ͬͪͯͬͪͭͻͪͯͪͪͼͬ;ΔͳͬͰͪͽͻͪ͵ͽͳͬͼͽͳͲͪͼͽͻͪͰ
ͯͳͪ-
ͷͳͼͽͳͳͽͻͭͬͳͰ
7
̽ͻ;ͭͳͻͪͲͶ̸ͭͽͳΒͰͬͰͷͰͶͪͶͳΒͰ ͷͱͰͫͳͽͳͷͼͰ͵ͼ;ͪͶͪΓ;ͫͪͬͺͻͰͷ̹ͪͪͼͪͳΒ;͋ͪ͵Ͳͬͪ;͵ͬͳͻ
ͽͰͻͳΒ; 2VFFStheory
;ͬΒͯͻͪͷͳΒͰͺͻͬͳͫͷͫͪͼͽͳͺͻͳͷͰͳͦͲͰͿ͈Ͱ͵ͬͳͭͰΒͭͯͳͰ
Ͷͪ͵ͷ
t̸̽ͬͪͽͳΒͪͳΓ;ͫͪͬͳͼͽͭͺͶͪ;̹ͭΒͪͬΓͰͼ͵ΒΕͳ ͳͅͶͰͽͪ͵ͷͽͻͭͬ;i͇ͬͷͽͰͷͷΕͰͼͰͫͪͬͳͽͳ
ͳ͵ͻͳͽͳͪͻ͵ͰͿͰͷͳͳͼͽͳ͵ͰͻͳΒͰͽͪͳΒͰͦͰͰͽ̸ͯͰͶͷͪͳ̓ͺͰͶͳΒͪ̓ͪ
͵ͪͳͯͻ;ͭͳ )PQLJOT
ͼͽͻ
–
30
̸̸͆ͅ. ̸͉̺͆̽̾̾́ͣ͑͠Ͱ͵ͼͺͳͻͳͭͶͫͪͶͳͲͪͳΒͪ
Ͷ;͵; ; ͊ͳͻͳΒͳ ͵Βͪ ͼͰ ͪͶͪͲͳ ͪ ͺͷͻͼ͵ͷ ͺ;ͽ; Ͳͪ ́ͼͽ͵
ͯͻ;ͭͳ Ͳͪ ́ͯͳΒ; ͪͶͳ ̀ͪͺͪͯ;
́ͯͳΒ;
ͯͼͲͰͷΓͰ̸ͷͰͻͳ͵Ͱ
ͽͻͰΕͳͲͪͅͰ͵ͼͳ͵
ͼͶͰͯͰΕͳͲͪ̾ͭͶͰͼ͵;
̈́ͳͼͪͫ
̹ͰͻͫͰͻͼ͵;
tͺͪͷ;ΒͰͳͯͻ;ͭͪͽͻͭͬͳͪͻͪͼͽ;ͻͰͪͺͽ;Όͳͳi »FLTQJS
*
ͼͽͻ
̸ͽͳΒͰͬͼͳΒͪͶ
ͳͼͽͪͽ;ͼͲͪͬͳͼͳͯΔͰͭͬͭͳͷͰͽ͵ͪͳΒͰͼͳͭ;ͻͪͯͪΕͰͪΔͰͭͬͳͷͰ̹ͪͼͪͳͯͫͳͽͳͬͪ;
ͅͶͰͳͷͪtͪΒͪͷͼͽͬͳͶͲͪΓ;ͫͪͬi̾ͽͳ͆;ͽͪͶ͵ͪͱͰt̽ͪΒͰ͑Ͱ͵ͼͺͳͻͺͳͼͪͬ;ͯͻͪͷ;-ͳ
ͪͲͬͪͫͳΒͰ̓ͪͺͳͽͪͶͳͼͽͪi /VUUBMM
ͼͽͻ
́Ͳͪͳͼͽͪ
Ͱ͵ͷͼ͵ͳͳͽͰͻͰͼͳͲͪͷͪͭΓ;Β;ͼͬͰ
ͯͼͰ ; ͬΒ ͯͻͪͷͳ ͺͻͯͳͰ
Γ;ͫͪͬͰ ͳ ͺͻͳΒͪͽͰΓͼ͵Ͱ ͆;ͽͪͶ Ͳͪͽ ͳͼͽͳͰ ͯͪ ΒͰ ͅͶͰͽͪ͵ͳ
ͽͻͭͬͪ ͑Ͱ͵ͼͺͳͻͬͪͪΒͬͳͰͷͪͻ͵ͼͳͼͽͳ͵ͪͯͻͪͷͪ
;͵ΒΒΒͰͺͻͳ͵ͪͲͪ͵ͪ͵Ͱ͵ͷͳΒͪͯͻͰ
Ό;ΒͰͼͪͬͰͼͽ
ͪͶͳΒͰ
ͺͪͻͪͯ͵ͼͪͶ
;ͳͼͽͬͻͰͷͰͪͪΒͬͳͰͻͳΕͪͼ͵ͪͲ͈ͫͭͻͳΒͳͭͷ
ͶͭͪͷͳͶͼͻΌ; /VUUBMM
ͼͽͻ–262).
̸͵ͯͻͪͷ;ͳͽͪͷ͵ͪ ͼͽ;ͯͳΒ; ͻͰͶͳͭͳΒͼ͵ͷͳͰͽͳ͵ͷ͵ͿͶͳ͵ͽ;
͵ΒͳΒͰͯͪͪͼ ͬͳͰ
Ͱͭ ͳ͵ͪͯ ͭͶͫͪͶ ͺͻͳͼ;ͽͪ
ͺͻͬͰ ͺͻͰͯͻͪͼ;ͯͰ ͯͻ;ͭͳͷ ͪͳͪͶͼͽͳͷͪ ͪͶͪͲͳͷ ͬͰΕ ;
ͺͻͬͷͳ;
͵͈ͪͯͪͻͳΒͪ͵ͷͰͽͪͻͳͰͼͬΒͰͺͻͼͰ́ͪ͵ΒͰtͬͰͶͳ͵ͳͼͬͰͽͯͬͯͰͯͪͷͪͶͰ
Βͼͫͳi »FLTQJS
*
ͼͽͻ
ͯͼ
tͼͪͼͬͳΒ;ͫͪͶͪ͊ͬͪͰͽͳͻ ͬͰͽͻͪͯͬͳͽͶͪͬͪΒ;
;ͬͰͰͺͻͼͰ͵ΔΒi »FLTQJS
*
ͼͽͻ
͈ͻͳΒͪͳͳͼͷͰͬͪͷͪͷͲͪͽͽͼ;ͼͽͻͪͳ
ͅͰΌ;ͽͳͷ
ͪͳͼͷͰͬͪͺͻͳͪͯͪͅͻ͵ͪͲͫͭΔͰͭͬͰͻͪͼͰ
ͯͼ
ͫΒͰ͵ͱͰ
;ͺͻ͵ͼΔͰͭͬͷ
ͫͭͪͽͼͽͬ; ̓Ͷͳ͵ͭͯͻͳΕͪͳͭͬͻͳͶͳͻͪͼΒ ͽͶͰͻͪͳΒͳͳͲͪͽͰͬͪͶͳͷͳͶͼͻΌͰ
ͼͪͷͳ
ͳ͵ͪͯͪͰͫͳͺͻͳͼͽͪͶͳͪͷͰͪΔͰͻͪͼͪ #BUF
5IPSOUPO
ͼͽͻ
̺Ͱͻͼ͵ͪͰͽͻͺͰΓͳͬͼͽ
ͳͲͷͰΌ;ͻͳΕͪͪͳ͠ͰͬͻͰΒͪͼͰͼͰΕͪͯͼͪͷͭͺͰͽ͵ͪͯͻͪͷͰ8 ̓ͪͽͻͪͯͳͳͪͶͳͰͺͻͳΒͪͽͰΓ
ͻͳΕͪͪ
͠ͰͬͻͰΒͳ͑ͪΒͶ͵ΒͰ;ͰͶͳͲͪͫͰͽͳͼ͵ΒͯͻͪͷͳͷͻͪͫͳͽͳͷͻͪͱͰͶͳ͵͇ΒͰt͵ͬͰ
ͳͪͶͳ͵ͬͪͻͳͽͰΓͻͪͼͺͶͱͰΔͪ;ͻͷͪͽͳΒ͵ͷͰͯͳΒͳ– ͺͻͰͲͳͻͰͬͰͼͰΓͰ
ͷ;Ͳͳ͵;ͳͼͶͪͬ
ΓͰ
ͼͽͪΒͰͪͺ;ͽΕͰͻ͵ͳΒΓ;ͫͪͬͳ
ΒͰ͵ͻ;ͽͳͺͻͰͯͼͽͪͬͳ͵͊ͽͪͻͭͲͪ͵ͪ
͵ΒͳͺͻͰͽͳͯͪ;ͭͻ
ͲͳͼͻͰΕ;ͰͶͰͲͪΒͰͯͳͰi (SJOCMBU
ͼͽͻ
ͅͻͱΔͪͳͲͷͰΌ;͑ͪΒͶ͵ͪͳ̸ͽͳΒͪ
͠ͰͬͻͰΒͳ
ͪͳͻͳΕͪͳͪ
ΒͰͼͽͰͫͼͽͻͪͪͳͳͲͭͻͪΌͰͪΒͰͪͽͻͪͯͳͳͪͶΒͰͽͻͺͰΓͳͬͼͽͳ
ͺͻͰͯͻͪͼ;
ͯͪͷͪͳͬͰͻͬͪΔͳͷ̸ͪͽͳΒͰͬͪͷͻͱΔͪΒͰͷͪͷͲͪͼͬͪͪͼͪͷͪͻͰͶͳͭͳͲͳͷͼͬͪͷͪ
ͯ͵
ΒͰ͵ͯ͑ͪΒͶ͵ͪͪͳͲͻͪͱͰͪͳͲͫͭͽͭͪͽͷ;ͻͳΕͪͼ͵ͺͲͪΒͷΓͳͬͪΔͰͬͪͫͰͲ͵ͪͷͪͽͰ
ͻͰͷͰͽͳͿͳͪͼͳΒͼ͵ͰͺͼͶͬͰͳͺͻͰͽͳͭͶΒͰͭͲͳͼͽͰͳΒͳ
ͅͻͲͪ͵ΒͰͷͰͳͽΒͰͻͳΕͪͳ
ͅͻͼ͵ͳΒͳͽͺͭͶ;ͺͼͽͳͺͻͼͽͪ͵ͪ
̹ͪͯͪͬͪͬͪͲͪΒͷͳ
ͺͪͪͷͼ͵ͳͯͪ
̓ͪͷͪͽΔͪ͵ͪ;ͅͶͰͳͷͪͯͪͷͭ;
̹ͪͻΒͰͯͷͲͪͬͻͪͽͯͪͷ;ͼͽͪͰͷΒͪ
8
͠ͰͬͻͰΒͼ͵ͳͲͪΒͰͯͳͪͳΒͰͫͳͶ;̾ͭͶͰͼ͵Β;͑Ͱ͵ͼͺͳͻͬͬͻͰͷͰ͠ͰͬͻͰΒͳͼ;ͺͻͽͰͻͪͳͳͲͬͰͲͰͷΓͰͰͯͳ-
͵ͽͷ̾ͯͬͪͻͯͪI
ͪͲͬͪͳͼ;ͺͻͳͲͪͽͳͽͰ͵ͭͯͳͰ́ͺͪ͵
ͳͼ;ͼͽͪͬͳͶͳͽͻͪͭͬͰ ͺͻͳͰ
ͶͰͭͰ-
ͯͰ
ͫͪͼͰͳͬͳͰͬͰ
͵ΒͰΒͰͫͳͶͷͭͽͰͱͰͺͻͭͪͽͳͰͭͼͪͷͰΓ;ͯͰͲͫͭ͵Βͳͼ;̾ͭͶͰͲͳͫͳͶͳͬͰͷͪ
Ͳͪͫͻͳ;ͽͳ̺ͰͻͬͪͶͼͰͯͪͼ;tͷͪͷͳͶͳͷͪͶ;ͯͰ;;ͼͬΒͰ͵ͪΘͰ
;ͫͳΒͪͶͳͳ
ͪͯͪͳͷ;ͲͳͷͪͶͳ͵ͻͬͲͪͺͻͪ-
ͬΓͰΔͰͶͰͫͪͲ͈ͪͪͼ;͠ͰͬͻͰΒͳͼ;ͫͳͶͳͺͻͰͫͭͪͽͳ– ͪ͵ͳ͵ͪͯͼ;ͳͲͭͶͰͯͪͶͳ͵ͪͺͼͶͰͯΔͳͼͳͻͷͪͼͳ– ͳͳͲ
ͺͽͪΒͰͼ;ͺͬͶͪͳͶͳ͵Ͱ;ͭͻͷΒͷͰΌ;ͪͻͯΒͷͻͰͱͳ͵ͪͺͳͽͪͶͪͳͻͫͰ͠ͰͬͻͰΒͳͼ;ͽͻͬͪͶͳͫ;ͪͻͰͳ
ͫͳͶͳͬͳͬͳͳͫ;ͫͼ͵Ͱ͵;ͭͰ͠ͰͬͻͰΒͳͼ;ͽͪΒͺͻͳͺͻͰͷͪͶͳͪͺ͵ͪͶͳͺͽͳͳͻͪͽͺͻͽͳͬͻͳΕͪͪ͠ͰͬͻͰ-
Βͳͼ;ͼͺͰͳͿͳ
ͭͪͯͷͳͻͳͼͪͶͳ͠ͰͬͻͰΒͼ͵ͳͷ;͵ͪͻͳͼ;ͳͷͪͶͳͷͰͼͽͻ;ͪͳΒ;i Grinblat
ͼͽͻ
31
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̀ͪͼͳͽͳͫͳͷͻͱΔ;ͼͬΒ;ͼͽͪͻ;
̓Β;ͼͺͻͪͷΔͰͭͪͭͪΒͳͷͅͻͲͳ
͆ͪͼͬͰͽͳͪͻͯ
ͺͼ;ΒͰͽͪͷͫͪ
̻ͯͰͽͻͭͬͪͪͳͷͪͪΒͬͳͰ
ͅͰͰ
ͷΒͲͪͪͽ
ͷΒ;Ͳͪ͵ͳͽ
͊ͽͰͰ;ͯͫͳͽ
ͲͰͶͰͪͽͬͷͽ
͆ͪͲͳͬͪΒ;Εͳ͆Ͱ͵ͫͳͺͶͰͷͰͷΒͰ
͈ͻ͵ͶͰͽͫͳͶͪ͵Ͷͳͷ;ͬ
͇ͺͻͼͽͳͷͳ͵ͪͯ
̸ͽͳͰͺ͵ͪͲ;ΒͰͺͻͺͬͰͯͪͻͳΕͪͼ͵ͷͳͶͼͻΌͰͺͻͰͷͪ͑ͪΒͶ͵;
͵ͭͪͺ;ͫͶͳ͵ͪ;
ͯͻͰΌͰͳͷͽͻͰ;ͳͷͪͼͪͱͪΓͰͬͪͫͰͲͫͲͳͻͪͪΔͰͭͬ;ͷͻͪͱͰ;;Ͷͭ;;ͬͰͰͳΒͪͼ͵ͷͯͻ;
ͽͬ;͵ͪͲͰͶͰͪͪͳ͠ͰͬͻͰΒͳͪ͑ͪΒͶ͵ͰͳͲͭͬͪͻͪͼͶ;ͪΒ͑Ͱ͵ͼͺͳͻͬͰͻͰͳ͵Βͳͷͪ͵ͻͳͽͳ͵;ΒͰ
ͻͺͼͽ͇ͬͺͯͼͰΕͪͯ;ͱͯͪͯͪͼͰ;ͅͶͰͳͷͪ ͪͶͪͲͳͷͭͻͫͬͪͳͯͪͳͼΔͳͷͪͰͺͼͽ;ͺͪΒ;
͵ͪͯͪͼ;ͼͶͫͯͳΓ;ͯͳ
ͽͻͰͽͳͻͪΒͳͳt͵ͷͪͲͭͰ
͵ͪͷͪͭͪͻͳ
͵ͺͼͳ̀ͪͳͼ͵Ͱ
ͻͺͼ͵ͰͺͼͶ
ͬͰͬͪͷͼͶ;ͱͰ
̹;ͯ;Εͳͯͪͼ;͵;ͺΓͰͳi »FLTQJS
*7
ͼͽͻ
̓ͪ͵ͼͰͼͪͷͼͰΕͪͲͶ;ͺͽͻͰ
ͫΓͰͳͷͳͳͼ͵ͻͳΕͰͳͷ
͑ͪΒͶ͵ͲͪͽͰͬͪͼͬͰͽ;Ͳͪͯ;ͭͭͯͳΔͰ ͷͪͶͬͪͱͪͬͪΔͰ
ͪͰͬͪ
͇ͰͺͻͳͼͽͪΒͰͯͪͫ;ͯͰͷͳͶͼͻͯͪ;ͼͰͳͼ;ΌͰΔͪ
ΒͰͻͻͳΕͪͳͽͳͼ;ͫͳͶͳͺͻͰͷͪΔͰͷ;
̓ͪͯͪΒͰ͈ͻͳΒͪͺͻͰͫ;Ͱͪ;ͪͯͬ͵ͪͽͪ 9 ͺͻͰͳͲͳͷͳͯͼͶͬͳͷͽ;ͷͪͰΔͰͷͲͪ͵ͪͺͻͳ
ͷͻͪͶͪ ͑ͪΒͶ͵ͪ ͯͪ ͯ;ͼͽͪͰ ͯ ͼͬͰͽͰ ͼͰͰΔͪ ͺͪͻͰͽͪ ̸ͽͳΒͰͬͭ ͽͰͶͪ
ͯ;ͱͯ ͷ; ΒͰ ;͵ͪͲͪ
ͷͳͶͼͽͽͪ͵ͽͷ;ΒͰͺͻͼͽͳͱͳͬͽ
ͪͶͳͷ;ΒͰͯ;ͲͰͳͷͪΔͰͳͫͭͪͽͼͽͬ͵Βͳͼ;ͫͳͶͳͯͰ
ΔͰͭͬͭͳͯͰͽͳͽͰͽͪͅͰΌ;ͽͳͷ
ͽͰ͵ΕͰ̸ͭͪͽͳΒͰͬͪͪͻͰͯͫͪͯͪͺͻͳͷͳͻͳΕͪͼ͵;ͬͰͻ;ͺͽͺ;
ͺͳͽͳͽͳ̹;ͯ;ΕͳͯͪͽͲͪͳͯͪ͑ͪΒͶ͵ͬͳͰͰͼͷͰͯͪͼͰͫͪͬͳͲͰͶͰͪͪΔͰͷ
ͭ;ͫͳͼͬΒ
Ͱ͵ͷͼ͵ͳ ͳ ͼͳΒͪͶͳ ͼͽͪͽ;ͼ ; ͬͰͰͳΒͪͼ͵ͷ ͯͻ;ͽͬ; ͈͵ͻͽͪͬͪΔͰ ͠ͰͬͻͰΒͳͪ ͑ͪΒͶ͵ͪ ;
ͬΒͯͻͪͷͳΒͰͯͪ͵ΒͰΔͰͭͬͷ;ͫͳͼͽͬ;
t͑ͪΒͶ͵ͬͺͻͰͫͻͪΕͰΔͰͪ͵ͻͪΒ;ͰͻͰͬͳͽͪͶͳͲ;ΒͰΔͰͭͬͱͳͬͽ
ͬͰΕͪͺͻͽͳͬ– ΕͰ;ͬͰ͵
ͼͽͪͽͳ͠ͰͬͻͰΒͳͳͼͪͷͳͷͽͳͷͼͪͷͪͰͱͳΒͳͪͳͫͳͬͪ;ͫͳΒͰ͊Ͱͪͼ;ΌͰΔͪ;ͯͻͪͷͳΒͰ
ͺͪͯͪͺͭ;ͫΓͰΔ;;ͼͽͬͪͻͷͼͬͰͽ;ͲͪͷͳΓͰͪΒͰͯͪͼͽͬͪͻͳͲͪͯͬΓͪͬͪΒ;ΕͳͺͻͪͬͳͳͷͻͪͶ
ͳͳͼͯ
ͯͪ͵ͪͲͳͲͶͳ͵ͬͪͳͺͽͬͻͯͳͬͻͰͯͼͽͳͬͶͪͯͪΒ;ΕͰ͵;Ͷͽ;ͻͰ͊ͬͳͳͳͳͼ;ͽ;ͷ;ͯͻͳ
ͬΒͬͯͪ
Ͱͺ͵ͶͰͫΓͳͬͳ ΒͰͬͻͰΒͼ͵ͳ ͲͶͳ͵ͬͪ ͵Βͳ ͽͻͳ ͱ Ͳͪ ͵ͻͬͺͻͶͳΕͰ
ͷΕ ͻͰͳͽͪ
ͷͶͫͪͲͪͷͳͶͼͽ
ͼͰͲͪͳͪͶͳͻͪͼͺͶͰͽ́ͺͪ͵
ͬͪͼͰͪͯ;ͫ͵ΒͰͰͻͪͳΕͰͪͳ;ͲͰͷͳ
ͻ;Β;Εͪ <> ͫͰͲ ͺ͵;ͪΒͪ ͯͪ ͼͰ ;ͫͶͪͱͳ ͑ͪΒͶ͵ͬͪ ͺͪ͵ͪ ͪͻͪͬ ͳ ͫͰͲ ͺͻͳͪΔͪ ͺͽͻͰͫͰ ͯͪ ͼͰ
9
ͦͰͰͽ̸ͯͰͶͷͪͳ̓ͺͰͶͳΒͪ̓ͪ;ͼͰͽͰͻͳΒ;ͻͯΒͻͪͬͺͻͪͬͼͽͳ;ͪͪͶͳͲ;ͬͰͯͻͪͷͰ͆ͪͳͷͰ
Ͱ
ͺͼͽͪͬΓͪΒ;ͺͳͽͪΔͰͲͪͽΒͰ͈ͻͳΒͪΒͰͯͳ;ͻ;;ͷ;͵ͭͪͯͬ͵ͪͽͪͷͭͶͪͲͫͳΓͯͪͫ;ͯͰͼͬͪΕͰͪͪ
ͬͰͰͳΒͪͼ͵ͷͼ;ͯ;̸͵ΒͰ͈ͻͳΒͪ;ͼͺͰͶͪͯͪͪͯͷ;ͯͻͳ͑ͪΒͶ͵ͪ
ͼ;ͯͳΒ;
ͪͶͳͳͼͬͭͼ;ͺͻ;ͭͪ
͵ΒͳΒͰͳΒͰ
ͺͻͰͺͲͪ
ΔͰΒͼͪͶͪͱΓͳͬͼͽͳ;ͷ;͵ͷͼͬͰͽ;Ͱ͵ͷͳΒͰͰͽͻͰͫͪͯͳͼ͵;ͽͬͪͽͳ͋ͺͼͻͰͯͭͬͻͳ
ͳ ͑Ͱ͵ͼͺͳͻͬΒ ͼͬͰͼͽͳ ͯͪ ͽͻͰͫͪ ͯͪ ͺͼͽΒͳ ͬͰΕͪ ΒͰͯͪ͵ͼͽ ͳͲͷͰΌ; ͱͰͪ ͳ ͷ;͵ͪͻͪͪ
ͼͷͪͽͻͪΒ; ͬͰ
͵ͻͳͽͳͪͻ͵Ͱ )PQLJOT
ͼͽͻ–
32
̸̸͆ͅ. ̸͉̺͆̽̾̾́ͣ͑͠Ͱ͵ͼͺͳͻͳͭͶͫͪͶͳͲͪͳΒͪ
ͼͺͻͰͰΔͰͭͬͰ;ͫͳͶͪ͵ͰͪͷͰͻͰ
ͯͻͪͷͪͪͷΒͰͯͪͶͪͺͻͰͬͰͶͳ͵;ͬͳͯ;ΔͰͭͬ;;ͽͻͪΔͳͱͳͬͽ
ͺͻͰͬͰͶͳ͵;ͯͰ;ΔͰͭͬΒͶͳͼͽͳͳͼ;ͯͫͳͳ
ͯͪͫͳͪͷͯͲͬͶͳͶͪͯͪͼͰͺ;ͽͰͳͫͰͲͫͶ
ͼͷͰΒͰͷi (SJOCMBU
ͼͽͻ–287).
͈ͻͷͰͪͻͰͶͳͭͳΒͰΒͰͯͰͶͳ͵ͪͽͪͽͰͷͪͳ;ͱͳͬͽ;ͳ;͵ΔͳͱͰͬͼͽͳ͌ͫͰ͑Ͱ͵ͼͺͳͻͬͰͯͻͪ
ͷͰ;͵Βͳͷͪͼ;Β;ͪͳͰͻͳΕͪͳ ͇ͽͰͶ;ͳͼͽͳͷͰΒͯͻͪͷͳͳ͑ͪΒͶ͵;ͅͶͰͽͪ͵ͷͽͻͭͬ
;
ͳ ͫͳͬͪΒ; ͺͻͰͫͻͪΕͰͳ ͑ͪΒͶ͵ͬ ͪͼͳͶ ͺͻͰͫͻͪΕͰΔͰ ; ͳͷͪ ͯͪͪΔͰ ͺ;ͫͶͳ͵Ͱ
ͳͲͭͶͰͯͪ͵ͪ;ͳͽͪͬͪΔͰΔͰͭͬͭͬͰͻͼ͵ͭͳ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪ
ͪͶͳͻͰͰͼͪͼͳ̾ͭͶͰͲͳͼ;ͭͪ
ͺͻͰͽ;ͷͪͳͶͳ͵ͪͷͳͶͼͻΌͰ;͵ͪͲͪͺͻΓͪͬͷ͠ͰͬͻͰΒͳ;͈Ͷ͊ͽͳͬͰͼͳͼͽͳͰͯͪ;͵Ͷͳ͵ͭͶͫͪ
ͶͳͲͪͳΒ;ͺͼͷͪͽͻͪͷ͵ͪͽͽͳͳΔͰͲͪͭͬͻͳ͵̻ͳͯͰͼ
ͺͻͰͷͪ͵ͷͰͭͶͫͪͶͳͲͪͳΒͪͯ
ͼͳͺͪͯͪΔͰͳͯͳͬͳͯ;ͪͶͰͷΕͳͳͺͯͬͻͭͪͬͪΔͰͺͻͰͼ;ͷͭͰͳͲͪͳΒͰ
ͯͪͪͼͳͶͺͻͰͫ
ͻͪΕͰΔͰ͠ͰͬͻͰΒͳͪ;ͬΒͯͻͪͷͳͷͱͰͷͺͼͷͪͽͻͪͽͳ͵ͪ;ͱ;ͳͽͪͬͪΔͰΔͰͭͬͭ͵;Ͷͽ;ͻͭ
ͳͯͰͽͳͽͰͽͪ ͻͪͯͳ ͪͼͳͷͳͶͪͳΒͰ ; ͻͳΕͪͼ͵ͳ ͼͬͰͽ 4UFWFOT
ͼͽͻ
͑ͪΒͶ͵ͬͪ ͼͶͫͯͪ
ͬͰͻͰͳ͵;Ͷͽ;ͻͰͷͻͪͫͳͽͳͫ;ͲͯͪͪͳͺͳͽͰͪͯͪͫͳ̺ͰͰͳΒͪͷͭͶͪͯͪͼͰͳͽͰͭͻͳͰ;ͼͬͰͽ
Ͱ͵ͷͳΒͰ ͭͶͫͪͶͳͲͪͳΒͰ
̹;ͯ;ΕͳͯͪΒͰΔͰͭͬͳͯͰͽͳͽͰͽͿͻͷͳͻͪͪͼͬͪͷͪͬͰͻͰ
ͺͻͯͳ
ͰͳͺͻͿͰͼͳΒͰ
͵ͪͯͪͷ;Ͳͪ͵ͼ͵ͳͼͳͼͽͰͷ̺ͰͰͳΒͰͯ;ͲͷͰͼͬͰ
ΕͰͫͳͽͳͺͻͳͷͻͪͯͪͼͰͺͻͰͫ
ͻͪͽͳͼͪͷͯͪͫͳͺͻͰͱͳͬͰ͋ͪ͵ͼͰͺͻͳͼͳͶͳͺͻͫͶͰͷͪͽͳͺͻͰͫͻͪΕͰΔͰͷͱͰͺͻͽ;ͷͪͳ
ͽͳ͵ͪͻ;ΌͰͭͶͫͪͶͳͲͪͳΒͰ̓ͪͻͪ͑ͳͷͪͫ;͵;ͻͼͰͺͲͳ̹ͬͪͪͪͭͬͪͽͳΒͪ͵ͪͯͪͳͼͽͳͰͯͪΒͰ͑Ͱ͵
ͼͺͳͻ;ͬΒͯͻͪͷͳͺ͵ͪͲͪͯͪͳͽͰͭͻͪͳΒͪ;ͼͬͰͽͰ͵ͷͳΒͰͺͻͰ͵ͽͻͭͬͳͰͷͱͰͯͪͼͺ;ͽͪͳͯͳ
ͬͳͯ;ͪͶͳ ͻͪͲͬͳͽͪ͵ ͇ͬͪ ͪ;ͽͻ͵ͪ ͼͷͪͽͻͪ ͯͪ ͅͶͰͽͪ͵ͳ ͽͻͭͬͪ Ͳͪͺͻͪͬ ͳ ͳΒͰ ͪͽͳͼͰͷͳͽͼ͵ͪ
ͯͻͪͷͪ;ͷͯͰͻͷͼͷͳͼͶ;ͽͰͻͰͳͳͯͪͼͰ͑ͪΒͶ͵Ͱ͵ͻͳͽͳ͵;ΒͰͽͶͳ͵ͲͫͭͽͭͪͽΒͰ͠ͰͬͻͰΒͳ
͵Ͷͳ͵ͲͪͽͽͳΒͰͯͬΓ͵ͪͺͳͽͪͶͳͼͽͪ 4IJNBCVLVSP
'FCSVBSZ
͍ͻͷͳͻͪΒ;Εͳͼͺͼ
ͽͬͰͳͳͯͰͽͳͽͰͽ
̾ͭͶͰͲͳͼ;ͱͰͶͰͶͳͯͪͳͼͽͪ͵; ͼͬΒͰͻͳΕͪͼͽͬͳͺͼͳͶͳͼ;ͼͰͽͳͷͰͽ;
̾ͭͶͰͼ͵ΒͰͺͼͽΒͰ͠ͰͬͻͰΒͳ
ͪͭͶͪͪͬͪ͑ͳͷͪͫ;͵;ͻ͉ͪͲͶͭͶͰͱͳ;ͺͻͰͯͻͪͼ;ͯͪͷͪͳͼͽͻͪ;ͯ
ͼͽͻͪͪͪ
Ͳͪ͵ΒͰΒͰͺͻͰͫͻͪΕͰΔͰͫͳͶͳͯͰͪͶͻͰͰΔͰ̸͵ͼͰͼͽͪͽ;ͼͼͽͻͪͪͪ
͵Βͳͼ;ͬͪͱͳͲͪ
ͽͻͭͬͪ͵ͳ ͼͰ͵ͽͻ ͯͻͱͪͬͰ
;ͷͪΔͳ ͺͻͰͫͻͪΕͰΔͰͷ
ͯͪ ͳ ͺͻͰͯͼͽͪͬΓͪΒ; ͷͪΔ; ͺͪͼͼͽ Ͳͪ
ͯͻͱͪͬ;͋ͪ͵ΒͰͳ͑ͪΒͶ͵ͪͼͳͷͳͶͬͪ;͵ͪͺͳͽͪͶͳͼͽͳ͵;͵;Ͷͽ;ͻ;̺ͰͰͳΒͰ
Ͳͪ͵Γ;;ΒͰ͑ͳͷͪͫ;
͵;ͻ͇ͷͱͰͯͪͪͼͽͪͬͳͯͪͿ;͵ͳͳͰ;͵ͬͳͻ;ͬͰͯͻͱͪͬͰͳͯͪͯͺͻͳͼͳΔͰͷͯͫͻ;
ͯ͵ ΕͰ ͳΔͰͳͪ Ͳͫͭ ͵ΒͰ ͳͲͪͲͳͬͪ ͰͶͪͭͯͼͽ ; ͯͻ;ͽͬ; ΔͰͭͬͪ ͻͰͶͳͭͳΒͪ
ͫͳͽͳ Ͱͭͳͻͪͪ
ͺͻͰͫͻͪΕͰΔͰͷ̽ͪ͑ͪΒͶ͵ͳΒͰͺͻͳͬͪͽͳͯͪͺͻͳͷͳͻͳΕͪͼͽͬ
ΔͰͭͬͪ͵ͪͲͪͫͳͫͳͶͪͼͷͻͽ
ΒͰͻͫͳͺͻͰͯͼͽͪͬΓͪͺͻͰͬͰͶͳ͵;ͺͻͰͽΔ;͉ͪͲͶͳ͵ͰͳͲͷͰΌ;Βͪͬͭͳͺͻͳͬͪͽͭͼ;ͳͲͫͻͳͼͪͰͯͪͫͳ
͵ͪͺͳͽͪͶͳͲͪͷ
ͯͼͭͶͫͪͶͳͲͪͳΒͪ
ͫͳͶͳ;ͼͺͰͳ͊ͬͰͯ͵ΒͰ͑ͪΒͶ͵ͳͼͽͳͪͼͬΒ;ͳͯͳͬͳ
ͯ;ͪͶͼͽͳͻͪͲͶͳͳͽͼͽ
ͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰͳΒͰͷͭͪͯͪͫ;ͯͰ;ͼͺͰͪ 4IJNBCVLVSP
͈ͻͰͯͼͽͪͬΓͪΒ;Εͳͬͪ͵ͬͰͳͼͶͳͰͺͻͻ͵ͰͬͳͲͳΒͰͼͽͻ;͵ͽ;ͻͳ͵ͿͶͳ͵ͪͽͪ͵ΒͳͪͼͽͪΒ; ;
ͼͬͳͷ ͯͻ;ͽͬͳͷͪ
͑Ͱ͵ͼͺͳͻ ΒͰ
ͳͲͷͰΌ; ͼͽͪͶͭ
ͳ ͼͽͪ tͺͳͼͪ Ͳͪ ͼͬͪ ͬͻͰͷͰͪi ͇ͯͭͬͻ ͪ
ͺͳͽͪΔͰ͵ͪ͵ΒͰͫͪͽ͵ͷͬͻͰͷͰͪͺͼͽͪΒͰͯͳͪ;ͷͰͽͳ͵ͪͬͻ;ͼ͵ͪͿͳͭ;ͻͪͳͭͰͳΒͰ͵ΒͳΒͰ
ͯͼͽͳͭͪͼͬͰͽͼ͵ͳ;ͽͳͪΒͽͻͰͫͪͽͻͪͱͳͽͳ;ͺͻͪͬ;ͺͻͳͶͪͭͯΓͳͬͼͽͳΔͰͭͬͳͯͰͶͪ
ͪͶͳͳ;ͯͼͽ;
ͺͼͽͳͳ;ΔͰͭͬͷΒͰͲͳ͵;
ͳͼͽͳͰͦͪͽ̹ͪͰΒͽ #BUF
͢ͰͭͬͪͯͰͶͪͪͷΒͰͼ;ͯͼͽ;ͺͳΒͪͯ
ͯͰͶͪΔͰͭͬͳͼͪͬͻͰͷͰͳ͵ͪͳΔͰͭͬΒͰͲͳ͵ΒͰͺͫͭͪͽͼͽͬ;ͳͺͰͽͳͼͽͳͫͰͲͺͻͰͷͪ
ͪͶͳΔͰͭͬͪ
ͽͻͪΒͪ ͬͰͶͳͳͪ ͶͰͱͳ ͺͻͰͬͪͼͯ ; ͷͪΒͼͽͻͼ͵ͷ ͼͶͳ͵ͪͬͪΔ; ͪͻͰͽͳͺͼ͵ͳ ͼͳͽ;ͪͳΒͪ
ͯͻ;
33
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͽͬͰͳ ͵ͿͶͳ͵ͽͪ ͳ Ͷͳ͵ͬͪ ͑Ͱ͵ͼͺͳͻ ΒͰ ͼͬͪͽͳ ͼͽͻ;͵ͽ;ͻͰ ͵ͿͶͳ͵ͽͰ ͵Βͳ ͪͼͽͪΒ; ; ͼͬͳͷ
ͯͻ;ͽͬͳͷͪͻͰͶͳͭͳͲͪͼͺͻͪͷͼͰ͵;Ͷͪͻͭ
ͼͰͶͪͼͺͻͪͷͭͻͪͯͪ
ͬͶͪͼͽͪͼͺͻͪͷͬΓͰͪͻͯͪ
ͯ͵ΒͰͳͼͽͬͻͰͷͰͺͻͰͯͼͽͪͬͳͳ͵ͿͶͳ͵ͽͰͼͺͼͽͬͰͭͯͫͪͽͻͪͲͳͳΒ;ͯ͵ͪͽͶͳͪͼͽͬͪ͵ͪ
ͺͻͽͰͼͽͪͽͳͲͷ; ͳ ͯ ͿͰ;ͯͪͶͳͲͷͪ ͵ͪ ͷͯͰͻͳͲͷ; ͵ͪͺͳͽͪͶͳͲͷ;
ͿͻͷͳͻͪΔͰ ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪ
ͽͻͭͬͳ;ͳͳͷͳͭͻͪͳΒ;
ͼ;ͼͻͰͽͼͬͳͷͼͬͰͽͬͳͷͪͺͻͰ͵ͷͻͪͳͼͪͭ;ͼͽͻͪͰͷΕͳ
͑Ͱ͵ͼͺͳͻͬ Ͷͳ ͺͶͳͽͳ͵
ͻͰͶͳͭͳͲ ͳͶͳ ͼͰ͵ͼ;ͪͶ ͺͻͰͯͰΓͰΔͰ ͳ͵ͪͯͪ ͳͼ; Βͪͼ
ͯͰͿͳͳͼͪͳ;ΔͰͭͬͳͷͯͻͪͷͪͷͪ
ͪͶͳ;ͺͻͪͬͲͪͽͽͳΒͰͫͳͪͺͶͭͰͽͪͲͪͺΒͰͯͳͪͰͺͲͳ
ͳΒͰͫͳͶΒͰͷͭ;ΕͰͯͪͼͰͰͻͰͳͽͰͻͺͻͰͽͳͻͪΒ;;ͻͪͲͶͳͳͽͷͼͬͰͽͶ;;ͪͻͰͯͳͷͰͺͪͷͪ
Ͳͪ͵
Γ;;ΒͰͦͪͽ̹ͪͰΒͽ #BUF
̽ͪ͵ͶͰ
;ͺͻͳͶͪͭͯΓͳͬͼͽͳ͑Ͱ͵ͼͺͳͻͬͳͯͰͶͪͶͰͱͳ͵Γ;ͳ
ͻͪͲͶͭΔͰͭͬͰͬͰͳͽͰͪ͵ͽ;ͰͶͼͽͳ;ͺͻͼͽͻ;ͳͬͻͰͷͰ;͢ͰͭͬͪͯͰͶͪͽͻͺͰͪͯͪͺͽͪͳΒͰ
ΒͰͻͼͰ;
ͼͬͪ͵ΒͬΒͳͼͽͻͳΒͼ͵ΒͰͺͳͽͬͪͻͪΒ;ͬͰͯͳͷͰͲͳΒͰΔͰͭͬͳͯͻͪͷͪ
͉Ͱͳͳͺͼͽ;ͺͳ͑Ͱ͵ͼͺͳͻͬͳͶͳ͵ͬͪͯΒͰ͵;Β;ͪͼͺͰͳͿͳͪͪͳͼͯͯͻͰΌͰͷ
ͯͻ;ͽͬͰͷͳͺͶͳͽͳ͵ͷͽͻͰ;ͽ͵;̓ͪͯͪΒͰͰͭͶͰͼ͵ͳ͵ͻͪΓͦͻΘ***ͺͶ;ͯͰ
ͽͻͪͭͰͯͳΒͪ̓ͻͪΓ
̈́ͳͻ ΒͰͺͬ;ͰͪͼͪͼͰͰ
ΒͰͻΒͰΔͰͭͬͪͼ;ͯͫͳͪͫͳͶͪͺͻͰͬͳͰͼͶͳͪͪ͵ͽ;ͰͶͷͬͶͪͯͪͻ;́Ͳͬ
ΌͰΔͰͯͻͪͷͰ̓ͻͳͶͪ ;͈ͪͻͳͲ;
ͼͬͪΕͰΒͰ͵ͪͪͺͪͯͪͯͰͷ͵ͻͪͽͼ͵Ͱ ͳͼͽͳͽ;ͳΒͰ
ͺͻͰͬ
ͯͳͶͪͬͪΒͪͻͼ͵ͭͺͻͰ͵ͶͪΒͰͫͰͶͰͱͰ͵ͪͼͽͻͪͳͿͪͳͼͽͪ
ͪ͑Ͱ͵ͼͺͳͻΒͰ͵ͪͻͪ͵ͽͰͻͳͼͪ͵ͪ
ͺͻͽͿͪͳͼͽͪ́ͼͽͪͯͻͪͷͪΒͰͼͪͷͭͯͳ;͵ͪͼͳΒͰͳͲͬͰͯͰͪ;͊ͽͪΓͳͬΒͅͼ͵ͬͳ
ͼͳΓͰͷͯͪ
ͺͻͳ͵ͪͱͰ ̓ͻͳͶͪͪ ͵ͪ ͰͺͻͳΒͪͽͰΓͪ ͪͻͯͪ
ͪ ͑Ͱ͵ͼͺͳͻͪ ͵ͪ ͺͻͪͬͭ ͼͳΒͪͶͳͼͽ; ͑Ͱ͵ͼͺͳͻ
ͳΒͰͫͳͳͪͺͼͶ;ͽͳͼͽͪͳͯͰͷ͵ͻͪͽͪ
ͪͶͳͳΔͰͳͪͯͪͼ;ͫͰͺͻͯ;͵ͳΒͰͫͳͶͰͷͭ;ΕͰͽ͵ͻͳͬͪ
ΒͰͯͪͯͬͯͰΕͳͻͪͲͶͭͪͲͪͽ͑Ͱ͵ͼͺͳͻͪͼͽͪͬΓͪͯͪͱͳͬͳ͵ͻͲͼͬΒͪͯͰͶͪͰͽͳͻͳͬͰ͵ͪͪ͵
ͼͷͻͽͳͅͱͰͷͪͬͰͼͽͳΒͷͭͺͻͳͷͰͻͪ10 ͆ͪͳͼͽͳͼ;ͯͻͪͷ;ͅͶͰͽͪ͵ͳͽͻͭͬͪ ͵ͻͳͼͽͳ
Ͷͳ ; ͳͯͰͶ͵Ͱ ͼͬͻͰ -ͳ ͳ -ͳ ͭͯͳͪ 99 ͬͰ͵ͪ ͯͪ ͫͳ ͺͯͻͱͪͶͳ ͼͺͼͽͬͰ; ͺͻͺͪͭͪͯ;
ͪͽͳͼͰͷͳͽͳͲͷͪͅͰΌ;ͽͳͷ
;ͼͬͰͽͶ;͎Ͷ͵ͪ;ͼͽͪ
ͼͻͰͯͳͷ99ͬͰ͵ͪͺͼͽͪͬΓͪͶͼͰͺͳͽͪΔͰͯͪͶͳ
ͬͪͯͻͪͷͪͳͲͳͼͽͳͻͪͲͶͭͪͽͻͰͫͪͯͪͫ;ͯͰͲͪͫͻͪΔͰͪ 4IBVHIOFTTZ
ͼͽͻ
͈ͻͯ;͵ͳΒͪ
͎ͪͷͶͰͽͪ ;̹;͵;ͻͰͽ;͵ͪͼͳ-ͳͳͷͺͶͳͳͽΒͰͺͻͰͯͼͽͪͬͳͶͪ̓Ͷͪ;ͯͳΒͪͳ̻Ͱͻͽͻ;ͯ;͵ͪ͐ͪ;
Ͱͼ͵;ͬͰͳͽͪͪͪͶͭͳΒͪΒͰͺͼͶ;ͱͳͶͪͲͪͻͪͼͺͳͻͳͬͪΔͰͷͻͱΔͰͺͻͰͷͪͯͳ͵ͽͪͽͻͳͷ̸ͪͪͶͭͳΒͪΒͰ
ͫͳͶͪͽͪ͵ͷΕͪͯͪͼ;ͲͪͬͻͰͷͰͻͰͬͶ;ͳΒͰͼͽ;ͯͰͽͳͺͲͬͪͶͳ;ͺͷΕͭͶ;ͷͪ͵ΒͳΒͰͳͭͻͪ
͎ͪͷͶͰͽͪ
ͪͪ͠ ̓ͪͻͪͷͳͽͻ;
ͯͪ ͺͻͰͯͬͯͳ Βͪͬͳ ͪͺͪͯ ͪ ͯͻͱͪͬ; ͽͰͶͰͬͳͲͳΒͼ͵; ͼͽͪͳ; #BUF
5IPSOUPO
ͼͽͻ
͈ͻͳͶͪͭΌͪͬͪΔͰ ͑Ͱ͵ͼͺͳͻͬͳ ͯͻͪͷͪ ͪͳͪͶͳͷ ͼͻͰͯͳͪͷͪ ͳ
ΔͳͬͫͶͳ͵ͬͪΔͰͺͻͰͷͪͯͻͰΌͰͷͺͶͳͽͳ͵ͷͽͻͰ;ͽ͵;
ͳͲͫͪͳͬͪΔͰͯͻͰΌͰͳͼͰͪͳͶͳ
;Ͷͭͪͼͯ͵;Ͷͽ;ͻͶ͵ͳͷͻͪͲͶͳ͵ͪͷͪ
ͯͬͯͰͯͻͪͲͷͰͰͪͲͬͪͰͭͶ͵ͪͶͳͲͪͳΒͷ
ͯͼ
;͵ͪͲ;Β;ͪͪͳ͵ͪ͵ΒͰͭͶͫͪͶͳͽ͵͑Ͱ͵ͼͺͳͻͬͳͯͰͶͪͿͳͶͽͻͳͻͪ͵ͻͲͶ͵ͪͶͰͼͻͰͯͳͰ
10
́ͲͬΌͰΔͰ͇ͽͰͶͪ ͰͭͶͰͼ͵Ͱͺ;ͽ;Β;ΕͰͽͻ;ͺͰ;͈ͪͻͳͲ;
ͳͲͪͲͬͪͶΒͰͰͻͰͯͰ
ΒͰͻΒͰͺͻͶͼͬͰͭͪͼͰͯͪͷ
ͭͯͳͪ ͯ ͆ͪͺͶͰͬͭ ͺͻͪͲͪ ͳ ͍ͻͪ;Ͳͳ ͼ; Β ;ͬͰ͵ ͫͳͶͳ ͰͺͻͳΒͪͽͰΓͼ͵ͳ ͪͼͽͻΒͰͳ ͺͻͰͷͪ
̾ͭͶͰͲͳͷͪ ͅͼͷͳΒͰͬͪ ͺͻͰͯͼͽͪͬͪ ;ͪͫͪͅͽͪ ͳͲ ͭͯͳͰ
͵ͪ ͪͯͪͺͽͪͳΒͪ ͪͭͫͅͰͽͪ ͪ Ͳ;Ͷ; ΒͰͲͳ͵;
ͳͷͪͶͪΒͰͬͳͽͪͶ;;Ͷͭ;;͠;ͱΒ̸ͿͻͳͳͲͪͬͻͰͷͰͪͺͪͻͰΒͯͪͳ;ͽ;ͻͫ;ͶͰͽͳͷͭͯͳͪͷͪͺͼͶͰΔͰͭͪ Kinney,
ͼͽͻ –
͇ͬͪ͵ͬͳ ͺͻͳͷͰͻͪ ͳͷͪ Β ͯ ͳͲͬΌͰΔͪ ͆ͰͪͭͻͪΌͰͭ Γ;ͫͪͬͭ ͽͻ;ͯͪ ; ͫͷͫͪͷͪ
ͺͻ;Ͱͷ ̓ͪͫ;Ͷ; ; ̸ͬͭͪͳͼͽͪ;
ͼͰͺͽͰͷͫͻͪ
ͪ Δͳͬͷ ΒͰͲͳ͵;
ͯ ͳͽͰͻͺͻͰͽͪͳΒͰ ͇ͽͰͶͪ ͵ͪ
ͽͻͪͭͰͯͳΒͰ͵ͪͼͽͪͷͪ;́ͯͳΒͳ
;ͺͻ͵ͼͺ͵;ͪΒ;͵ͶͳͲͪͽͻͪ̾ͭͶͰͲͪͯͪͪͷͰͽ;ͼͺͼͽͬͰ;ͬͳͲͳΒ;ͯͻͪͷͰ
34
̸̸͆ͅ. ̸͉̺͆̽̾̾́ͣ͑͠Ͱ͵ͼͺͳͻͳͭͶͫͪͶͳͲͪͳΒͪ
̓ͪͯͪͭͬͻͳͷͳͻͰΔ;ͫͪͻͯͶͪͽͻͳΒͰͪͳͽͪͬͼͬͰͽ
ͻͰͰͺͳΒͳΔͰͭͬͳͯͰͶͪͳͪͳ;ͪ
͵ΒͳͼͰͽͪΒͺͻͰͼͯͬͳΒͪ
ͰͷͱͰͷͯͪͰͭͬͻͳͷͺͻͱͳͷͪΔ;͵;Ͷͽ;ͻͪͳͻ;ͰΔ;ͪͳ
ͪͶͳͭͻͪͳͪ͊ͬͪ͵ͫͪͬΓͰΔͰ͑Ͱ͵ͼͺͳͻͬͳͷͽͰ͵ͼͽͷΒͰ;ͬͰ͵ͳͽͰͻ͵;Ͷͽ;ͻͪͶ
ΒͰͻΒͰ
ͪΒͺͻͰ
ͺͻͶͼͽ ͯͻ;ͭͪ ͵;Ͷͽ;ͻͪ ͢Ͱͪ ;ͯͪΓͰͼͽ ΒͰ ͺͻͳͽͷ ͺͻͰͻ;Ͱͪ ΒͰͲͳ͵ͷ ͵Βͳ ͪͷ Ͱͼͽ ͳΒͰ
ͯͬΓͺͲͪͽ͈ͻͰͬͰͼͽͳ͑Ͱ͵ͼͺͳͻͬͽͰ͵ͼͽͲͪͳͺͬͭͪ;ͫͶͳͳͽͳͳͺͻͰͻ;ͳͽͳ
ͺͻͳͶͪ
ͭͯͳͽͳͭͪͳͼͪͬͻͰͷͰͷͳͰ͵ͷͪͳͪͶͷΒͰͲͳ͵;̓ͪ͵ ͼͰͬͳͺͻͰͬͯͳͼͶͪΔͪΒ;ͪͼͽͪͻͰ
ͪͽ;ΌͪͫΒͪΔͰΔͪͽͰͻͷͳͪͳͰͯ;ͷͳͪ
ͳͼͪͷͳͽͳͷͰͺͼͽͪΒ;ͯͰͺͻͰͼͪ͵ͶͪͫͻͪͳΒͰͳ
ͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͯͰ ͵;Ͷͽ;ͻͶ͵ΒͷͫͳͶͼͽͳ
Ͱ͵ͼͺͪͲͳΒͳͳͻͪͲͷͰͳ͈ͻͰͬͯͳ͑Ͱ͵
ͼͺͳͻͬͳͯͰͶͪͺͼͽΒͰͪͼͬͳͷͬͰͶͳ͵ͳͷΒͰͲͳͳͷͪͼͬͰͽͪ
ͪͶͳͳͪͪͻͪͺͼ͵ͷ
ͳͼͶͪͯͼ͵ͷ
͵ͻͰΒ
ͼ͵ͷ
ͺͪͪ͵ͳͪͲ;Ͷ;ΒͰͲͳ͵;͑Ͱ͵ͼͺͳͻͬͪͼͪͫͻͪͪͯͰͶͪͼ;ͺͻͰͬͰͯͰͪͪͺͻͰ͵ͽͻͳͯͰͼͰͽΒͰͲͳ͵ͪ
ͪ
ͳͯͳͬͳͯ;ͪͶͳͽͰ͵ͼͽͬͳͪͺͻͰ͵ͼͪͷͯͰͼͰͽͅͰΌ;ͽͳͷ
ͽͰ͵ͼͽͳΒͰ ͳΒͰͯͳͳͳͺͻͬͳͪͳͪ
͵ΒͳͼͰ͑Ͱ͵ͼͺͳͻͬͪͼͶͪͬͪͳͻͳͶͪͼͬͰͽͷ̻ͯͳͪͷͪͺͻͰͰͭͽΒͰͲͪͺͰͶ͵ΔͳͱͰͬͺͻͰ
ͬΌͰΔͰΔͰͭͬͳͯͰͶͪ
ͼͽͻͪͰͬͰͻͲͳΒͰΔͰͭͬͳͯͻͪͷͪͼ;ͼͰͫͶͳ͵ͬͪͶͰͪͼͰͪͷͪ͵ͪͯͪͼ;ͫͳ
ͭͶ;ͷͳͫͳͶͳͺͼͻͰͯͳͳͳͲͷͰΌ;ͰͭͶͰͼ͵ͭͳͶ͵ͪͶͭΒͰͲͳ͵ͪ11
̓;Ͷͽ͑Ͱ͵ͼͺͳͻͪΒͰͯͼͽͳͭͪͳͬͼͰ͵;ͶͪͻͰͬͰͻͰͲͪ̾ͭͶͰͲͰ;97***ͬͰ͵;ͳͼͰͯͽͪͯͪͺͻ
ͭͻͰͼͳͬ ͳͻͳ ͰͶͳͷ ͼͬͰͽͷ ̺ͰͶͳ͵ͳ ͫͻΒ ͑Ͱ͵ͼͺͳͻͬͳ ͼͳͽͪͭͷͳ ͳ ͼͽͳͬͪ ͺͲͪͽͳ ͼ; Ͱ
ͼͪͷͫͻͪͲͬͪͳͷΓ;ͯͳͷͪͳͻͷͼͬͰͽͪͬͰΕͼͰ͵ͻͳͼͽͰ;ͼͬͪ͵ͯͰͬͷͻͰͳ͵;ͫͳͳΓ;ͯͳ
͵Βͳ ͳͼ; ͼͬͰͼͳ Δͳͬͭ ͺͻͰ͵Ͷͪ ͈ͻͰͯ ;ͬͰͭ ͎ͪͷͶͰͽͬͭ ͺͳͽͪΔͪ t̹ͳͽͳ ͳͶͳ Ͱ ͫͳͽͳi
ͷͱͰͷͺͷͰ;ͽͳ͑Ͱ͵ͼͺͳͻͬͰͼͳͽͪͭͷͰtΓ;ͫͪͬΒͰͼͶͰͺͪi
tͳΒͰͲͶͪͽ ͼͬͰͽͼͳΒͪi
tΓ;ͫͪͬͪ
ͺͻͬͳͺͭͶͰͯi
tͼͬͰΒͰͯͫͻͽͼͰͯͫͻͼͬͻͳiͳͽͪ͵ͯͪΓͰ͆ͰͷͱͰͷͻͰΕͳͯͪͼ;͑Ͱ͵ͼͺͳͻ
ͬͪͯͰͶͪ ;ͬͰ͵ ͺͻͳͬͪͽͪͪͼͪͳͼͽͳͷͰͽ;ͲͳΒͪͲͷͷͳ ͫͱͪͬͪΔͰͷͳ ; ̾ͭͶͰͼ͵ΒͳͬͪΔͰͳ
ͭͻͪͳͪ ͇ͪ ͼ; ͵ͻͳͽͳ͵ͬͪͪ ͳ ͪͯͪͺͽͳͻͪͪ ͺͻͰͷͪ ͺͰͽͳ͵Β ͺͻͪ͵ͼͳ ͬͻͰͷͰͪ ͳ
ͽ ΒͰ Β
ͲͪͪΒͳΒͰͲͪͽͰͷ;͵ΒͷͼͰͫͪͬͳͷ
ͻͰͰͺͳΒͪΒͰͰͼͽͼͺͻͬΌͰͪͺͻͰ͵͵;Ͷͽ;ͻͳͶͳͺͶͳͽͳ
͵ͳͺͬͰͲͪͳͲͰͷͪΓͪ
ͪͰͳͲͯͳͻͰ͵ͽͭͳͲͬͻͪ͋ͪ͵ͼ;
ͪͺͻͳͷͰͻ
͊ͻͫͳ;ͺͻͬΒͺͶͬͳͳ
9*9ͬͰ͵ͪ;ͲͺͷΕ͆ͰͷͪͪͼͽͬͻͳͶͳͺͻͰͯͼͽͪͬ;͑Ͱ͵ͼͺͳͻ;͵ͪͰͪͯͷͪͷͯͻͪͷͼ͵ͷͭͰͳΒ;
ͽ;͵ͪͲ;ΒͰͪtͰͫͳͪ;ͽͳͪΒͺͶͳͽͳ͵ͳͳͯͻ;ͭͳͯͼͪͷͰΌ;ͪͻͯͳͷͪͪΔͳͬͰ͵;Ͷ
ͽ;ͻͰͳ͵ΔͳͱͰͬͰͬͰͲͰi .JMBOPWJǀ
ͼͽͻ
͑Ͱ͵ͼͺͳͻΒͰͫͳͳͼͽͪͬͰͶͳ͵ͪͳͼͺͳͻͪͳΒͪͺͳͼͳͷͪ
ͼͶͳ͵ͪͻͳͷͪ
ͺͶͳͽͳͪͻͳͷͪ12
͵ͷͺ
ͲͳͽͻͳͷͪͳͻͰͯͳͽͰΓͳͷͪ͢ͰͭͬͰͯͻͪͷͰͼ;ͬͰ͵ͬͰͰͰ;̺ͰͻͯͳΒͰͬͳͷͺͰͻͪͷͪ
̹;ͻͪ ;̹ͰͽͬͰ
11
͈ͻͬ͑Ͱ͵ͼͺͳͻͬͯͰͶ͵ΒͰΒͰͳͲͬͰͯͰͬͪ̾ͬͻͺͰΒͰͼͽͰ͎ͪͷͶͰͽ̽ͻͪͷͪΒͰͺͼͽͪͬΓͰͪ;͊ͳΒͰͻͪ̈́ͰͰ;,
ͪ ͰͭͶͰͼ͵ͷ ͽͻͭͬͪ͵ͷ ͫͻͯ; t͏ͻͬͰͳ ͲͷͪΒi
ͭͯͳͰ ͊ͽͳͬͰ ΒͰ ͼͪ ͰͭͶͰͼ͵ͭ ͪ ͺͻͽ;ͭͪͶͼ͵ͳ
ͺͻͰͬͯͳ Ͱ͵ͳ ͭͼͽ ͳͲ ̸Ϳͻͳ͵Ͱ ͊ ͬͻͰͷͰͷ ͼ; ͬͪ͵ͬͰ Ͷ͵ͪͶͰ ͳͷͺͻͬͳͲͪͳΒͰ ͺͼͽͪΒͪͶͰ ͵ͷͺͶͰͽͰ
ͼͰͼ͵Ͱ ͯͻͪͷͰͪͼͽͻͪͳͷΒͰͲͳͳͷͪ
͵ΒͰͫͳ ͼͰ ͵ͪͼͳΒͰͫͰͶͰͱͳͶͰ ; ͼ͵ͻͳͺͽͪͷͪͳ ͵ͪ ; ͽͪͷͺͪͳͷ
ͽͰ͵ͼͽͬͳͷ͈ͪͳͼͳͳͺͻͰͬͯͳͳ
ͯͪ͵ͶͰ
ͳͼ;ͯͷͪͲͪͷͰͳͶͳͭͶ;ͷͰ
ͪͭͶ;ͷͳͼ;ͳͯͪͪͼͰͼͽͼͻͰͯͼͽͬ
ͽͻͪͼ͵;Ͷͽ;ͻͶ͵ͰͻͪͲͷͰͰ De Grazia and Wells
ͼͽͻ–302).
12
͑Ͱ͵ͼͺͳͻΒͰ;ͽͳͪͪͫͶͳ͵ͬͪΔͰͷΕͳͷͳͼͶͳͶͪͪͳͻͷͼͬͰͽ̸ͪͫͻͪͪͷ̈́ͳ͵ͶΒͰͲͪͳͻͰͳͽ-
ͬͪͷͶͭͰͳͲ͉ͳͪͻͯͪIII͆ͰͶͼͅͰͯͰͶͪͳΔͰͭͬͪ̈́ͳͭͪͷͶͪͯͳͼ;ͲͪͷͽͼͬΒͰͫͻͫͰ͵ͻͳͼͽͳͶͳ
ͼͽͳͬͰ ͳͲ ͑Ͱ͵ͼͺͳͻͬͭ ͠;ͶͳΒͪ ͏ͰͲͪͻͪ ͵ͪ ͺͪͻͪͯͳͭͷ; ͺͫ;Ͱ ͺͻͽͳͬ ͳͷͺͰͻͳΒͪͶͳͼͽͳ͵Ͱ ͬͶͪͯͪͬͳͰ
t̻ͻͰ͵ͪ
ͯͻͪͭͳ̹ͻ;ͽͰ
ͳΒͰ;ͪͳͷͲͬͰͲͯͪͷͪ
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ͼͽͻ. 146–147).
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13
͋ͪΒͬͳͻͽ;ͰͶͳͷͪͼͳͬͳͺͻͼͽͻ
ͼͪΒͫͰͻͺͻͼͽͻͳͶͳͫͶͪ͵ DMPVE
̹ͼͷͪͬͳͯͳ͵ͪ;Ͷͽͳͷͪͽͳͬ;Ϳͻͷ;
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ͼͰͳ
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ͶͭͻͪͷͰͳͽͯ
(De Grazia and Wells, 2010, ͼͽͻ–301).
36
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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Bate, J. (2007). A Man for All Ages. 5IF(VBSEJBO̽ͼͽ;ͺͪIUUQTXXXUIFHVBSEJBO
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Bate, J., and Thornton, D. (2012). 4IBLFTQFBSF4UBHJOHUIF8PSME 0YGPSE0YGPSE6OJWFSTJUZ1SFTT
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Grinblat, S. (2006). 7JMJ[4USBUGPSEB,BLPKF»FLTQJSQPTUBP»FLTQJS#FPHSBE1PSUB-JCSJT
De Grazia, M., and Wells, S. (2010). 5IF/FX$BNCSJEHF$PNQBOJPOUP4IBLFTQFBSF$BNCSJEHF
Cambridge University Press.
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IUUQTGFEPSBCHCHBDSTGFEPSBHFUPCEFGEPXOMPBE
Kinney, A. F. (2011). 5IF0YGPSE)BOECPPLPG4IBLFTQFBSF 0YGPSE0YGPSE6OJWFSTJUZ1SFTT
.JMBOPWJǀ
7
)BNMFUVTSQTLPKLOKJßFWOPKLSJUJDJPEQPǁFUBLBEP #FPHSBE4SQTLB&WSPQB
Nuttall, A. D. (2007). 4IBLFTQFBSFUIF5IJOLFS /FX)BWFO:BMF6OJWFSTJUZ1SFTT
Shaughnessy, R. (2011). 5IF3PVUMFEHF(VJEFUP8JMMJBN4IBLFTQFBSF-POEPO3PVUMFEHF
Shimabukuro, K. (2014). 5IF.FSDIBOUPG7FOJDFBOE$POWFSTJPO ̽ͼͽ;ͺͪ
IUUQTDIPMBSMZNFEJFWBMNBEOFTTCMPHTQPt.rs/2014/02/the-merchant-of-venice-and-conversion.html.
4UFWFOT
1
)FUFSPHFOJ[JOH*NBHJOBUJPO(MPCBMJ[BUJPO
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of Literary Criticism. /FX-JUFSBSZ)JTUPSZ
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437.
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-
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(1966). "OUPOJKFJ,MFPQBUSB#FPHSBE,VMUVSB
Šekspir, V. (1966). .MFUBǁLJUSHPWBD #FPHSBE,VMUVSB
Šekspir, V. (1966). +VMJKF$F[BS#FPHSBE,VMUVSB
38
̸̸͆ͅ. ̸͉̺͆̽̾̾́ͣ͑͠Ͱ͵ͼͺͳͻͳͭͶͫͪͶͳͲͪͳΒͪ
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SUMMARY
During the time, Shakespeareʮs plays have found their way from the Globe to the global stage. From
the local and the national, he quickly became the world’s writer. Following the dissemination and the recep-
tion of his work in different countries, we can distinguish the intertwining of cultures. The different national
groups in the different historical time adjust Shakespeare to their own national identity, but they also adjust
themselves to the aesthetic and the axiological substance of his work. Some of Shakespeareʮs plays were
sometimes used even for the ideological purposes by certain political or religious groups, such as Nazis or
Jews. Shakespeare is the global writer today and his plays are beyond the limits of a specific language or terri-
tory because of their universal values and themes. We can find in his plays the main issues that modern
HMPCBMJ[BUJPOHJWFTSJTFUPFDPOPNJDBTQFDUT
SFMJHJPVTDPOGMJDUT
HFOEFS JO
FRVBMJUZ
QPXFSPGUIFJNQFSJBMJTU
regimes, confrontation between East and West, but also breaking down the barriers and others. Shakespeare
was aware of such problems because he lived in the Renaissance England, which, as an imperialistic force
eager to dominate, was already connected to all the continents by trading and was, therefore, a multidimen-
sional and more fluid in the intertwining of cultures than it was perceived. Renaissance England was also the
scene of the interreligious conflicts that have strongly influenced the shaping of the man of the time. The
great writer could not be immune to the influences of the foreign cultures and customs, as well as to the
implications of the world's historical and religious conflicts. This paper will point to the influences that dif-
ferent cultures had on Shakespeareʮs plays, but it will also deal with the way his plays were accepted and
adopted in the foreign cultures. The paper will then point to the certain problems of globalization, which
Shakespeare prophetically presented in his plays.
,FZXPSET Shakespeare, Renaissance, The Globe, globalization.
39
̸̸̸͈͚͇̺͆̾͆̾̈́̓́ͣ͢ͅ 1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̻͇̹͇̻͇͇͉͈͇̈́̈́͆́̈́̓̈́͆͌͊͊̓ͅ
̸̸͇̹͉͇̺̀͌͢
–ͭͶͫͪͶͳͳ Ͷͳ
ͪͳͪͶͳͳͽͰͻͰͼ–
̸̸͊̿̾͋̓ ͠Ͱͯͪ ͯ͵Γ;ͳ;Ͷͭͪ ͫͻͪͲͬͪΔͪ
ͯ ͼͪͷͭΔͰͭͬͭ ͪͼͽͪ͵ͪͺͪͯͯͪͪͼ
ΒͰͼͽͰ
ͳͲͭͻͪͯΔͪͳ;ͬͪΔͰͪͳͪͶͭͳͯͰͽͳͽͰͽͪ͋ͻͪͳͲͳΒͪ
͵ͪ;ͼͺͻͯ;͵ͽͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͫ;Βͳͪ
ͷ;ͽͪͳͺͪͼͪ
ͷͰΔͪͼͬͰͼͰͭͷͰͽͰͼͻͺͼ͵ͭͯͻ;ͽͬͪ
ͺͪͳͫͻͪͲͬͪΔͰ̀ͪͬͪΕͰͽͷͫ;Βͳͷ
ͫͰͲ
Βͪͼͭ͵ͷͺͪͼͪͳΒͪͼͰͼͽͻͪͽͰͭͳΒͰ
ͫͻͪͲͬͪΔͰΒͰ;ͺͪͶ;͵ͪΘͰͺͶͳͽͳ͵Ͱͳ͵ͻ;ͺͭͿͳͪͼͳΒͼ͵ͭ
͵ͪͺͳͽͪͶͪ͆ͪΒͬͪͱͳΒͰͺͳͽͪΔͰͼͬͪ͵ͰͯͭͬͻͰͫͻͪͲͬͰͺͶͳͽͳ͵ͰΒͰͼͽͰͯͰͿͳͳͼͪΔͰͪͳͪͶͭ
ͳͽͰͻͰͼͪ;ͫͻͪͲͬͪΔ;
ͯͼ
͵ͪ͵ͭͪͺͻͳͶͪͭͯͳͽͳͭͶͫͪͶͷ
ͪͳͼͽͬͻͰͷͰͼͪ;ͬͪͽͳͪ;ͽͰͽͳ
ͪͳͪͶ ̽ͪ͵ͶͰ
͵ͪ͵ ͷͳͼͶͳͽͳ ͭͶͫͪͶ ; ͫͻͪͲͬͪΔ;
ͪ ͯͰͶͬͪͽͳ ͪͳͪͶ ͇ͯͭͬͻ ͪ
ͺͳͽͪΔͰ ͵ͪ͵ͬ ͫͻͪͲͬͪΔͰ ͱͰͶͳͷ
ͲͪͽͰͬͪ ͪΒͺͻͰ ͯͭͬͻ ͪ ͺͳͽͪΔͰ ͵ͪ͵ͬ ͯͻ;ͽͬ ͱͰͶͳͷ –
ͯͻ;ͽͬͺͷͰͻͳͼͻͺͼ͵ͭͬͰ͵ͪ
ͳͶͳ ͺͷͰͻͳ͵ͻͺͻͪͽͳͬͭ͵ͪͺͳͽͪͶͪ͑ͽͪ
ͯͪ͵ͶͰ
ͯͪͽͻͰͫͪͯͪ
ͫ;ͯͰͫͻͪͲͬͳͳͬͪͼͺͳͽͳͳͯͰͪͶͪͰͭͫͻͪͲͬͭͼͳͼͽͰͷͪ ̽ͪͶͳΒͰͽͬͻͰͯͼͳͼͳͼͽͰͷ͵ΒͳͼͰ
Ͳͪͼͳͬͪ ͪ ͻͷͪͽͳͬͷ ͵Ͳ;ͷͰͻͳͲͷ;
ͰͯͳͲͷ; ͳ ͰͭͳͲͷ;
;͵ͻͪͽ͵
ͪ ͺͽͻͪ͵ͷ ͼͽͳͶ;
ͱͳͬͽͪtͽͻͳͷ ͯͪ͵ͶͰΒͰͼͪͷi
ͳͶͳͬͻͰͯͼͳͼͳͼͽͰͷͲͪͼͬͪͪͺͻͪͬͼͶͪͬΒ ͬͳͯͬͯͪͼ͵Β
Ͱͽͳ
ͳ
ͭͯͰͼͰͰͭ;ΒͰΓ;ͫͪͬͺͻͰͷͪͽͪΘͫͳͳ
ͭͯͰͼͰͺͻͷͬͳͰ Γ;ͫͪͬ
ͼͺͻͰͷͼͽͪͱͻͽͬ;
ͼͶͳͯͪͻͼͽ
ͺͽͰΔͰ ͇ͫͻͪͲͬͪΔͰ͵ΒͰͼͰͲͪͼͳͬͪͪͲͪͬͰͽͷͳͯͰͪͶ;ͼͻͺͼ͵ͭͫͻͪͲͬͪΔͪtͼͬͰͲͪͫͻͪͲ
ͫͻͪͲ
ͳ Ͳͪ ͽͪi̽ͷͳͪͳΒͪͭͶͫͪͶͭ;ͼͬͳͷͼͿͰͻͪͷͪͱͳͬͽͪ
ͺͪͳ;ͫͻͪͲͬͪΔ;
ͪͷͰͽͪΔͰͷͽͻͪͼͪ
ͳͪͶͳ ͼͽͪͯͪͻͯͪ ͺͽͳͼ͵;ΒͰ ͪ;ͽͷͳΒ; ͪͳͪͶͭ ͫͻͪͲͬͪΔͪ ͳ ;ͻ;ͪͬͪ ͬͳͰͬͰ͵ͬͳ
ͪͳͪͶͫͻͪͲͬͳͳͬͪͼͺͳͽͳͳͯͰͪͶ͊ͽͭͪ
;ͬͻͰͷͰͳͷͪ;͵ΒͳͷͪͳͯͰͶͭͳΒͪͭͶͫͪͶͳͲͷͪͺͽͳ
ͻͰͪͳͪͶ
ͪͺͻͷͬͳͰͳͽͰͻͪͳͪͶ
͵ͪͯͪ ͼͶͪͫͰͺͪͽͻͳͽͼ͵Ͱ ͬͻͰͯͼͽͳ
͵ͪͯͪͼͬͰ ͬͳͰ
ͳͷͪͳ tͻͯͷͻͲͪͪi– ̸ͬͻͪͷͬͳΕ
͵ΒͳͬͳͰͰͰͳͬͰͶͳͪΒ;ͳͼͽͻͪͰͳͽͰͻͰͼͰͳͬͻͰͯͼͽͳ
ͰͭͪͳͪͶͰ
ͲͪͪΒͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪͳͫͻͪͲͬͪΔͪͺͼͰͫͯͫͳΒͪͪͲͪͪΒ;
͉̓͌͐͆̾̾͐́͡ ͫͻͪͲͬͪΔͰ
ͭͶͫͪͶͳͲͪͷ
ͽͻͪͲͳͳΒͪ
ͪͳͪͶͳͭͶͫͪͶͫͻͪͲͬͪΔͰ
1
anemanja87@gmail.com
40
̸̸̸͈͚͇̺̻͆̾͆̾̈́̓́ͣ͢ͅͶͫͪͶͳͭͶ͵ͪͶ;ͼͻͺͼ͵ͷoͫͻͪͲͬͪΔ;
"͵ͱͰͶͳͯͪͺͫͰͯͳͰͺͻͳΒͪͽͰΓͪ
ͬͪͼͺͳͽͪͬͪΒΔͰͭͬ;ͯͰ;
͉;ͼ͵ͪͪͻͯͪͳͲͻͰ͵ͪ
̸̸̺͇̺͇̺͇͌̽͊̾͋͌̓̾̽͆͊̿́́͠ͅͅ
͠ͼͻͰͯͳͷͺͻͶͭͬͰ͵ͪ̾ͯͭͪͻͅͻͰΒͰ;ͺͲͻͪͬͪͯͪͼͰͱͳͬͽ;ͼͪͯͪΔͳͳͯͬͳΒͪ
ͳͲͷͰΌ;ͯͬͪͺͪͻͪͶͰͶͪͼͬͰͽͪͭͶͫͪͶͭͳͶ͵ͪͶͭ
͵Βͳͼ;ͼͬͰͽͰΔͰͳͼͺͻͰͺͶͰͽͪͳͳͷͰΌ;Ͳͪͬͳ
ͼͳ ẗ́͵ͪͶͳ ͻͳͲͽͳi ͼͰ ͫͰͼ͵ͻͪΒ ͺͻͳͻ;Β;
ͬͻͳ ͼͰ ͷͭͰͳͲͪͳΒͪ ;͵;ͼͪ
ͲͪͫͪͬͰ ͳ
ͻͪͰ
͵ͪ ͳ ͱͳͬͽͳ ͼͽͳͶͬͪ ͅͻͰ
ͼͽͻ
͊ͽͬͪͻͪΔͰ tͬͭ ͼͬͰͽͼ͵ͭ ͺͻͰͽ͵ͪi
ͼͽͬͪͻ;ΒͰͼͰͺͻͰ͵ͳͲͪ ͳͳͶͪͪ
͵ΒͳͼͰ;ͺͻͪ͵ͼͳͻͰͪͶͳͲ;Β;ͼͬͰͰΕͳͷͳͫͻ;ͽͪͶͳͷͶ͵ͪͶ
ͳͷͻͪͽͬͳͷͪͷΕͳΒͳͼͪ ͼͶͪͫͳΒͳͷͳͷͪͶͳͷͪͻͯͳͷͪ͌ͭͶͫͪͶͳͲͷ;
͵Βͳ;ͱͺͶͪͻͳͲ;ΒͰͳ
ͳΒͰͻͪͻͳͲ;ΒͰͼͬͰͽ
ͺͪͻͪͶͰͶͽͰ͵;ͯͬͪͺͻͰͼͪͪΒͰͯΒͼͽͻͪͳͭͶͫͪͶͳͲͪͳΒͪͷΕͳͳͺͻͰͼͽͳ
ͱͪ
ͪͪͯͻ;ͭΒͼͳͻͷͪͽͬͪͳͫͰͼͺͰͻͼͺͰ͵ͽͳͬͼͽͳ͌ͬͻͽͶͭ;ͭͶͫͪͶͳͲͪͳΒͰͺͼͰͫͼ;ͪ;ͯͪͻ;
ͪͳͪͶͳ ͼ;ͬͰͻͰͳͽͰͽ ͳ ͳͯͰͽͳͽͰͽ
ͼ ͪͷͰͻͷ ͯͪ ͼͰ ͼͽͬͻͳ ͬͳ ͳͯͰͽͳͽͰͽ ͍ͻͷͳͻͪ ͼͰ
ͳͯͰͽͳͽͰͽͭͻͪΌͪͳͪͼͬͰͽͪ
͵ΒͳͺͳͽͪͬͪͪͳͪͶͼͰΕͪΔͰ
ΒͰͻΓ;ͯͳͼͰͷͭ;ͳͼͽͬͻͰͷͰ
ͼͰΕͪͽͳͳ͵ͪͺͻͳͺͪͯͳͳΒͰͯͰͪͳΒͰ
ͻͰͭͳͪͳͼͬͰͽͪ
̽ͪ͵ͶͰ
ͰͶ͵;ͺͪͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰΒͰͽ;ͻͫ;ͶͰͽͪ
ͪΔͰͳͰͿͰ͵ͽͳͺͻͱͳͷͪΒ;ͼͬͪ͵ͯ
Ͱͬͳ;̓ͪͰͭͪͽͳͬͰͺͼͶͰͯͳͰͺΒͰͯͳͳͪ;ͽͻͳ
ͺͺ;ͽ͆ͪͷͪ͐ͷͼ͵ͭ
ͪͬͯͰ ͯͪͭͶͫͪͶͳ
ͲͪͳΒͪ ͬͯͳ ͵ͪ t͵;Ͷͽ;ͻͷ ͳͷͺͰͻͳΒͪͶͳͲͪͷ;i
ͯ ͺͽͳͼ͵ͳͬͪΔͪ ͳ ͰͼͽͪΒͪΔͪ ͽͻͪͯͳͳͪͶͳ
͵;Ͷͽ;ͻͪ
ͪͪͷͰͽͪΔͪtͲͪͺͪͯͰͰ͵;Ͷͽ;ͻͰi
ͯͼͯ ͬͭͬͳͯͪ͵ͶͳͲͪͳΒͰ ͐ͷͼ͵ͳ
).
̀ͫͭͽͭͪͯͪͪͼ;ͼͬͰͽ;
ͼΒͰͯͰͼͽͻͪͰ
ͯͶͪͲͳͯͰ͵ͷͼ͵ͭ;ΒͰͯͪͪͬͪΔͪͳͼͽͬͪͻͪΔͪͯͻͰΌͰͰ
ͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͪͼͯͻ;ͭͰΒͰͺͻͳͷͰͽͪͼͬͰΒͪͪͳͽͰͭͻͪͳΒͪ;ͼͺͼͽͬͰ;ͪͳͪͶ;͵;Ͷͽ;ͻ;ͳ
ͽͰͱΔͪͲͪͲͪͽͳͽͷΔͰͳͬͻͰͯͼͽͳ͇ͬͪ͵ͪͬͺͻͰͼͳͼͽͬͻͰͷͰͰͭͶͫͪͶͳͲͪͳΒͰͳͶ͵ͪͶͳͲͪͳ
ΒͰ;ͶͳͽͰͻͪͽ;ͻͳͼͰͰͼͽͲͪͪͬͪͽͰͻͷͳͷͭͶ͵ͪͶͳͲͪͳΒͪ
̓ͻͰͪͽͻͳ tͬͭ ͼͬͰͽͼ͵ͭ ͺͻͰͽ͵ͪi ͺͻͷͰͳͶͳ ͼ; ͼͽͳͶ ͬͶͪͯͪΔͪ ; ͭͶͫͪͶͳͲͬͪͷ ͼͬͰͽ;
͌ͷͰͼͽtͽͬͻͯͰͷΕͳi ͳͬͶͪͯͪΔͪͭͶͷͼͳͶͷ
ͺͻͳͷͰΔ;Β;ͼͰͼ;ͺͽͳͶͳΒͰͷͰͽͯͰ
ͷͪΔͰͬͳͯΓͳͬͰ
ͪͶͳͺͪͼͳΒͰ͐ͬͰ͵ͯͪͪΔͳͰͻͫ;ΒͰͲͪͯͬΓͼͽͬͳͷͪͳ;ͬͪΕͰΒͰ;Ͳͪͷ͵;ͺͽͻͪ͵ͭͷͰͽͪ
ͶͳͽͰͽ͇ͪͬͶͪͯͪͬͪΔͰͷͽͳͷͺͻͳͬͷͺͺͻͳͳͺ;;ͼͶͬΓͪͬͪΔͪ– ͯͪͬͪΔͪͳ;ͲͳͷͪΔͪ –ͷͭ;ΕͰΒͰ
ͽͽͪͶͺͻͫͳͽͳͬͰ͵ͪt̺Ͷͪͯͪͽͳi
͵ͪͱͰ͎ͪ͵ͼͶͳ
tͲͪͳͼͰͯͰͽͳ̺ͶͪͯͪͼͰͷͲͭͷͳ ͲͪͯΔͳͷ
ͪ
ͰͺͰͼͳͷi ͎ͪ͵ͼͶͳ
ͼͽͻ
͈ΒͰͯͳ;ͼͰ͵ͽͳ;ͳͻͪͪͷͰΕͰͳͯͰΒͪͯͪΒͰͳͯͳͬͳͯ;ͪͶ
ͪͬͪ͠ͱͳΒͰͯ͵ͶͰ͵ͽͳͬͭ
ͯͪͼ;ͺͻͪͬͪͬͪͱͳΒͪͯͯ;ͱͼͽͳ͇ͽ;ͯͪͳ͵ͬͳͰͰͫͻͳͰͲͪ
ͺͽͰͯͫͻ
ͺͽͰͬͻͰͯͼͽͳ͇ͽͷͰͼͽ
;ͽͳͬͼͽ
ͺͶͰͷͰͳͽͼͽ
ͼͶͳͯͪͻͼͽͼͪͷͼ;ͽͰͻͰͽ
Ͳͪͪͻͪͳͪ͠
ͳΒͳΒͰͼͬͳͳΓͽͻ͵ͪͲͪͳͯͳͬͳͯ;ͪͶͳͷͲͪͯͬΓͼͽͬͷ̿ͳͬͽͺͼͽͪΒͰͫͰͼ
ͷͳͼͶͰ
ͪͪ͵ͰͷͪͼͷͳͼͶͪ
ͯͪͱͳͬͽͳͳΓͬͰ͵ͪͺͼͽͪΒͰͫͪͯͪͬͪΘͳΒͼ͵;ͱͳͬͪΔͰ͌ͺͻͭͻͪ
ͷͳͻͪͷ
ͪ;ͽͷͪͽͳͲͬͪͷͼͬͰͽ;
ͯͪͫͳͼͰͼͰΕͪ;ͯͫ
ͳͼͪͷͬͰ͵ͺͼͽͪΒͰͪ;ͽͷͪͽ͇ͽ
ΒͰͯͪͬͺͻͻ͵ͬͪ̈́ͪͷͰͽͻͳ – ͬͰ͵ ΒͰͷͪͳͪ͊ͬͪ͵ͯͰͬͳͱͳͬͽͯͪͪΔͳͰͲͪͬͪͽͳͶͪΒͰ
ͼͳΒͪͶͪͺͪͽͶͭͳΒͪ͵ΒͪͺͻͷͬͳͰͬͰtͬͻͰͯͼͽͳi
͵Βͳͷͪͺͽͳͼ͵;ΒͰͼͬͰͪͰͼͽͪͻͰͳͯͰͪͶͰ
ͅͳͶͬͪͅͳͽͻͬͳΕ;ͼΒͪΒΒ ͲͫͳͻͳͰͼͰΒͪͺͯͪͲͳͬͷ͊ͻͺͼ͵͵Ͷͪͽ ;ͺͲͻͪͬͪͯͪ ͰͼͪͷͯͪΒͰ
41
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͼͽ;ͺͳtͼ;ͷͻͪ͵ͳͯͰͪͶͪiͬͰΕͼͷͼ;Ͱͳͼͺͽͺ;ͳͷͰͽͳ͵ͳͷͼͶͷͷ
͵ͪΓ;ͯͳͳ͵ͪͪͻͯ
ͳ
ͯͪΒͰͻͪͲͶͭͲͪͽΒͰͽͽͪ͵t͋ͪ͵ͪͬͽͽͪͶͳͰͽͳ͵ͳͼͶͷ
ͳͺͪ͵
Ͱͪͼͽ;ͺͪͽͪͯͪ͵ͪͯͪͼͰͼͻ;Ͱͳ
ͯͰͷͪͼ͵ͳͻͪΒ;Ͱ͵Ͱ;͵ͻͰΔͰͰͳͻͪͳͻͰͰͳͶ;ͲͳΒͰ
ͰͭͽͰ͵ͯͪ͵ͪͯͪͼͰͺͪͽͶ͵Ͱͯͻ;ͽͬͰͰͳ
ͳͼͽͻͳΒͼ͵ͰͳΔͰͳͰ;Ͳͷ;ͲͪͻͷͰ͵ΒͳͷͪͼͰͷͰͻͳͳͺͻͰͷͪ͵ΒͳͷͪͼͰ;ͺͻͪͬΓͪΓ;ͯͼ͵ͳͯͳͬͳ
ͯ;ͪͶͳ͵ͶͰ͵ͽͳͬͷͳΓͰΔͰ
ͺͪͪΔͰͳͯͰͶͬͪΔͰi ͅͳͽͻͬͳΕ
ͼͽͻ
̸̸̸̸͇̹͉͇̺̻͇̹̀̾͌̈́̈́́͊͋͆͌͢
͈Ͷ ̺ͳͻͳͶͳ ; ͼͬΒΒ ͵ΔͳͲͳ ́Ϳͻͷͪͽͳ͵ͪ ͫͷͫͪ ͭͬͻͳ tͷͳͶͳͽͪͻͳͲͪͳΒͳi ͪ;͵Ͱ
͍ͻͪ;ͼ͵ͳͿͳͶͲͿͼͷͪͽͻͪͯͪΒͰͪ;͵ͪͺͻͰͼͽͪͶͪͯͪͼͶ;ͱͳͬͰͪͼͽͬ;ͪͯͫͻ
ͪͺͼͽͪͶͪͼͶ;
͵ͳΔͪͬΒͳͯ;ͼͽͻͳΒͼ͵ͭ͵ͷͺͶͰ͵ͼͪ
ͽΒͰͺͰͶ Β;ͯͫͪ tͶͪͯͭͻͪͽͪi͈ͼͽͪͬͳͻ;
ΌͰ ͺͰͻͪͽͳͬͰ ͳͼͽͻ;ͷͰͽͪͶͳͲͪͳΒͰ ͳ Ͱ͵ͼͺͶͪͽͳͬͭ ͳͼͽͻͪͱͳͬͪΔͪ
ͪ ͳΒͰ ͬͳͰ ͵Ͷͪͼͳͪ
ͪ;͵ͪͺͻͱͰͽͪͰ;ͻͳͼͽͳ͵ͷͻͪͯΕ;ͺͲͪΔͪ
ͰͭͽͰͪ;͵ͪ
ͪͷͪͳͼͽͳ͵;ͺͻͪͱΔͪͬͪΔͰ
ͷΕͳt͊ͷͻͽͪ;͵Ͱ ͪͼͽ;ͺͳͶͪΒͰ͵ͪͯΒͰͺͻͰͼͽͪͶΔͰͳͽͰͻͰͼͬͪΔͰͲͪͳͼͽͳ;
ͪͺͰͶ;ͻͪΔͪ
ΔͰ;ͺͽͻͪͭ;ͲͪͰͿͳ͵ͪͼΕ;i ̺ͳͻͳͶͳ
ͼͽͻ
͇ͬ;͵ͼͽͪͽͪͳΒ;ͷͱͰͷͺͻͰͰͽͳͳͪ
ͫͻͪͲͬͪΔͰͳͲͪͺͳͽͪͽͳͼͰ͵ͷͰͼͶ;ͱͳͳ͵ΒͰͬͻͰͯͼͽͳͯͪͪͼͼͶͰͯͳͫͻͪͲͬͪΔͰ.
̽ͪͪΔͰͫͻͪͲͬͪΔͰ
ͽͬͻͯͰͷͭͳͰͲͪͬͳͼͳͳͽͰͶͰ͵ͽ;ͪͶͳ
ΒͰͼͽͰͫͻͪͲͬͪΔͰͳͬͪͶͳͯͪ
t͋ͪ͵ͪͬͷͯͰͶͫͻͪͲͬͪΔͪ
ͼͪͯͻͱͪ;̹ͶΔͼ͵ΒͯͰ͵ͶͪͻͪͳΒͳ
ͳΒͰͼ;ͼͬͰͯͻͰͯͳͰͿͳ͵
ͳͪͶͳͲͪͳΒͪͳͭͶͫͪͶͳͲͪͳΒͪͫͻͪͲͬͪΔͪ
ͼͽͬͪͻͪͬͰͼͶͪͽ͵ͰͻͫͽͰ
ͲͪΒͰͯ͵ͻͪͽ;;ͺͽͻͰ
ͫ;;ͼͬͰͽ;ͭͶͫͪͶͰͰ͵ͷͳΒͰi ͅͳͽͻͬͳΕ
ͼͽͻ
͇ΒͰͺͻͬͰͼͽͬͰͻͳΒͰͽͳͼͪͪ
ͺͻͳͲͬͯΔ;ͽͰͳ͵ͳͶͳͪͳ
ͽΒͰͺͼͶͰͯͳͪ
͵ͪͼͽͬͪͻͪΔ;ͼͫͪ;ͺͽͻͰͫΓͳͬͳΒͰͯͳ͵ͪ
Ͷͪͬͳͭͻ;ͺͰͽͰͳͪͻͪ
ͪͫͪͲͳͼͪͬͻͰͷͰͭ͵ͻͳͽͰͻͳΒ;ͷͪ͵ͻͳͼͼͽͳ– ͼͫͰ͵ΒͰͼͰ;͵ͶͪͺͪΒ;;
ͭͻͪΌ;ͳͺͽͻͰͫͰͽͰͳ͵Ͱ ͭͻ;ͺͰ̽Ͱͪͯͪͪͼ
;ͬͪ͵͵ͳͺͳͻͪͷͫͻͪͲͬͷͺͻͰͼ;
ͯͶͪ
ͲͰͯͼͬͰͬͳͰͲͪΔͪͳͳͿͻͷͪͳΒͪ
ͪͶͳͭ;ͫͰͯ;;̻ͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
ͺͼͽͳͯ;ͼͽͻͳΒ
ͼ͵ͷ̈́ͰͬͳΒͪͽͪ;
ͳΒͰͺͽͻͰͫͪ͵ͶͪͲͪͼͷͳͼͪͳͶͰͺͽ;
ͰͭͻͪͯͳͳͪͲͪͼͽͬͪͻͪΔͰͼͪͬͻͰ
ͭͺͽͻͪͪͅͻͰͳͿͻͷͪͳΒͪͺͽͪͺͪͯͰ;
ͪͶͳͳͷͰ ͯͪΒͰ ͯͪͯͳ;ͺ;ͳͷͺͶ;Εͳͷͪ̀ͫͭ
ͽͰͶͰͬͳͲͳΒͰͳ͵ͷͺΒ;ͽͰͻͪͯͰͪͭ;ͫͰͯͰͽͳΔͼͽͬ͑͵ͶͰͲͪͼͽͪΒ;
ͺ͵;ͪͬͪΒ;ΕͳͯͪͯͰ;ͫͻͪͲ;Β;
ͺͼͽͰͺͰ
ͽ ΒͰ ΒͰͯͳ ͷͭ;Ε ͳ ͳͼͺͻͪͬͪ ͪͳ
ͽͰͶͰͬͳͲͳΒͪ ͳ ͳͽͰͻͰͽ ͳͷ ;ͯͰ ͼͬͪ ͲͪΔͪ
ͯΒͰͯͷͳͽͪ͵ͳͭ;ͰͳͿͻͷͪͳΒͪͷͪ͵ΒͰͼ;ͶͳͰͰͼͷͳͼͶͪ
́ͷͪΒ;Εͳ ; ͬͳͯ; ͯͪ ͽͻͪͯͳͳͪͶ ͫͻͪͲͬͪΔͰ ͺͻͰ ͼͬͰͭͪ Ͱͭ;ΒͰ ͺͪͽͻͳͽͳͲͪͷ ͳ ͻͪͲͬͳΒͪ
ͪͳͪͶ;ͼͬͰͼͽ
͵ΒͪͼͰͪΒͬͳͰͫͪͲͳͻͪͪͬͰͻͳͳΒͰͲͳ͵;
͵ͻͪΒͰͷͼͰͯͪͷͯͰͼͰͽͳͭͯͳͪͺͻͶͭ
ͬͰ͵ͪ ; ͊ΒͰͯͳΔͰͳͷ ̸ͷͰͻͳ͵ͳͷ ̽ͻͱͪͬͪͷͪ
;ͺͻͪͬ ͳͷͪΒ;Εͳ ; ͬͳͯ; ͯͪ ΒͰ ͫͻͪͲͬͪΔͰ ͪΒͫΓͳ
ͪͳͯͪͼͰͪͻͯͳͼͽͪͬͰͺͯ͵ͽͻͶ;
ͻΌͰͪΒͰͳͯͰΒͪtͭͶͫͪͶͷͫͻͪͲͬͪΔ;ìͪΔͰͭͬ
͵ͻͰͳͻͪΔͰͪΒͲͪͼͶ;ͱͳΒͳΒͰ͉ͫͰͽͅͳͶͰͻ
͵ΒͳΒͰͽͪͯͪͫͳͲͪͷͰͳ͵ͭͰͰͻͪͶͭͼͰ͵ͻͰͽͪͻͪ͌ΒͰͯͳ
ΔͰͳͪͳΒ͇ͪͼͬͪͳͯͰΒͪͪ͵ΒΒͼͰͲͪͼͳͬͪͭͶͫͪͶͫͻͪͲͬͪΔͰΒͰͼͽͰͼͽͬͪͻͪΔͰͬͭ ͼͳͼ
ͽͰͷͪͬͻͰͯͼͽͳ
;ͳΒͰͷΒͰͰͽͻ;ͷͪͼͬͳͺͽͻͪ̓ͪ͵ΒͰͬͰͻͪ͵Γ;ͳͰͶͰͷͰͽͼͽͬͪͻͪΔͪͳ
;ͬͪΔͪ͵ͶͰ͵ͽͳͬͳͪͳͪͶͳͬͻͰͯͼͽͳ
ͪͷͻͪͫͳͽͳͻͰͶͪͽͳͬͳͲͬͪͪͳͼͬͰͯͰͪͪ ͪΒ
ͷͪΔ;ͷͭ;Ε;ͷͰͻ;͊ͽͭͪͼͰͪͷͰΕͰͬͳ
ͺͪͽͰͳͼͽͳ͵ͳͺͭͶͰͯͪͼͬͰͽ
͵Βͳͳͷͪ͵ͻͰͰ;͵;Ͷ
ͽͷͼͬͰͽ;tΔ;ͰΒΘi tͬͪͰͻͪi
ͺ͵ͻͰͽͪ͆ͪͪΒͫΓͳͪͳͼͰͽͷͱͰͬͳͯͰͽͳͪͺͻͳͷͰͻ;Ͷͳ͵ͪ
42
̸̸̸͈͚͇̺̻͆̾͆̾̈́̓́ͣ͢ͅͶͫͪͶͳͭͶ͵ͪͶ;ͼͻͺͼ͵ͷoͫͻͪͲͬͪΔ;
͎ͪͻͳΒ͈ͪͽͰͻͪ͊ͽͬͻͰΒͰͺͻͪͬͳ͵;ͶͽͯͰΒͰͭΒ;ͪ͵ͪ
͵ΒͳͺͼͰͯ;ΒͰͻͪͲͰͷͪͭͳΒͼ͵ͰͳͪͽͺͻͳͻͯͰ
ͼͳͶͰͳͷΕͳ
ͪͪͽͪΒͪͳͼͰͯͰͪ;ͯͪΓ;Β;ͯ ͺͻͪͬͰͬͰͻͰ̓ΔͳͭͰ͎ͪͻͳΒ;͈ͽͰͻ;ͺͼͽͪͶͰͼ;
ͫͪͬͰͲͪͶͳͽͰͻͪͽ;ͻͪ;ͼͬͳͷ͵Ͷͪͷͪͳ;͊ͻͫͳΒͳ
͑ͽͪͼͰ
;ͼͽͬͪͻͳ
͵ͻͳΒͰͳͲͪͭͶͫͪͶͭͫͻͪͲͬͪΔͪ ͆ͪΔͰͭͬ;ͺͻͪͬ;ͼ;ͽͳ;ͳ ͼ͵ͻͳͬͰͰ
ͪͷͰͻͰ;ͺͲͻͪͬͪΒ;ͫͻΒͳͳͽͰͶͰ͵ͽ;ͪͶͳ͋ͪ͵
ͻͰͳͷ
ͻ;ͼ͵ͳͪ;ͽͻ͇Ͷͭͪ ͐ͰͽͬͰͻͳ͵ͬͪ
ͺͻ
ͿͰͼͻͪ͵ͪͽͰͯͻͳͳͼͽͻͳΒͰͳͺͶͳͽͳ͵Ͱ̾ͬͻͺͰͳ̸ͷͰͻͳ͵Ͱ̻͇͉́ͅͅ;ͼͳΒͰ
;ͽͰ͵ͼͽ;͵Βͳͼͳ
ͪͲͳͬt̓ͷͺͶͰͽͻͰͼͽͻ;͵ͽ;ͳͻͪΔͰͬͰ͵ͪͳͶͳ͑ͽͪͼͰ͵ͻͳΒͰͳͲ̻ͪͶͫͪͶͭͫͻͪͲͬͪΔͪi
ͳͲͷͰ
Ό;ͼͽͪͶͭ
ͺͳͰ t͈ͼͽΒͳ;͵;ͺͻͰͼͽͻ;͵ͽ;ͻͳͻͪΔͰͬͰ͵ͪ͋ΒͰͽͷͳͲͬͰͷ͋ͻͪͼ;
ͷͪͳͲͬͪͳͺͻΒͰ͵ͪͽ
͵ͪͯͪͼͫͪ– ͵ͻͪ͵ͺ͵ͻͪ͵– ͺͻͰͶͪͲͳͯ;ͷͪͰ;ͺͼͽ;ͷͪ;͇ͬͪΒͺͻ
ΒͰ͵ͪͽΒͰ͋ͻͪͼ;ͷͪͳͲͪͳΒͪ
ͽͳͷͰͼͰͫͪͬͰ̸̸͆͊
̸̸͉͈̽
ͬͯͰΕͰͪͷͰͻͳ͵ͰͫͪͬͰͽͪΒͰͪͭͰͳ
ΒͰ ͋ͻͪͼ;ͷͪͳͲͪͷ ͳΒͰ ͷͪͻͭͳͪͶͪ
ΒͰ ͪΒͬͳΒͳ ͼͽͻͪͽͰ͵ͳ ͺͻͪͬͪ ; ͵Ͱͺͽ; Γ;ͯͼ͵Ͱ
ͫͬͰ – ͼͽͬͪͻͪΔͪ ͇̺͇̻͆ ̸͇̺͐̾̓ ͏ͳΓ ΒͰ ;͵;ͺ ͻͰͼͽͻ;͵ͽ;ͻͳͻͪΔͰ ͬͰ͵ͪ
ΒͰͯͼͽͪͬ
ͻͰͰ
ͯ;ͲͳͷͪΔͰͳͯͰͽͳͽͰͽͪͼͫͰ
ͯ;ͬͰͼ;ͽͳͰ͐ͬͰ͵ͷͱͰͫͳͽͳ ;ͺͽͺ;ͼͽͳͯͬͰͯͰ
ͺͯ͵ͽͻͶ;͵ͪͯͪͰͼͶ;ͪͼͪͷͼͬΒ;ͷͰͭͺͻͳͬͪͽͪͽ;Ό;ͬΓ;ͳ;ͷi ͐ͰͽͬͰͻͳ͵ͬͪ
̀ͪͷͰͪͽͻͪͯͳͳͪͶͳͬͻͰͯͼͽͳͳͼͽͬͪͻͪΔͰͬͳͲͪͽͰͬͪΒ;ͳͲͪͷͰ;ͽͻͪͯͳͳͪͶͭ
ͪͳͪͶͭ
ͬͳͷͭͶͫͪͶͳͷͫͻͪͲͬͪΔͰͷ̀ͫͭͽͭͪ̀ͪͺͪͯ;ͶͪͱͰͬͰͶͳ͵ͳͬͪ ;ͻͰͿͻͷ;
ͫͻͪͲͬͭͼͳͼͽͰͷͪ͌ͽͳͷͻͰͿͻͷͪͷͪͺͼͰͫͪͪ͵ͰͪͽΒͰͼͽͪͬΓͰ ͪͳͼͽͻͳΒ;
ͭͯͰͼͰͲͪͷͰΔ;Β;
ͼͽͪͻͳͳ;ͯͰͬͳ;ΘͫͰͳͳ
;͵ΒͳͷͪͼͰ ͺͻͳͶͳ͵ͷͰΔͳͬͪΔͪͳͼͽͻͳΒͼ͵ͳͯͭͪΌͪΒͪͪͭͶͪͪ
ͬͪΒ;Ͱ͵ͪͯͻ;ͭͪͷͰͼͽͪͳͼͺͻͬͯͳͻͰͬͳͲͳΒͪͳͼͽͻͳΒͰ ͱͽͻͬͰͼͰͺͻͭͶͪͪͬͪΒ;͵ͻͳͬͳͷͪ
ͪ͵ͻͳͬͳ
ͼͰͼͶͫͪΌͪΒ;͵ͻͳͬͳͰ
͋ͪ͵ΌͰ
ͼͷͪΔ;Β;ͼͰͶͰ͵ͳΒͰͳͲͷͪͽͰͻΔͰͭͼͻͺͼ͵ͭΒͰͲͳ͵ͪ
ͷͰΔͪͼͰͼͺͳͼͪ͵
͵ΔͳͱͰͬͳͯͰͶͪͫͪͬͰͲͳͲͪͳͲ;ͪͬͪΔͰ
ͷͭͳͺͻͰͯͷͰͽͳͼͰ;͵ͳͯͪΒ;ͳͶͳͺͼͽͪΒ;ͳͲͫͻͳ
;ͬ
ͯͰͼͰͬͳͳͼͶ͊ͬͰͬͳͰΒͰͺͻͳͬͪͽͳ͵Ͷͪ
ͯͼͬͭͯ;ͳͬͰͻͲͳͽͰͽͼ͵ͭͳͬͪ
͵ΒͰͼ;
ͬͳͰ͵ͷͰͻͳΒͪͶͭͰͭͫͻͪͲͬͭͽͳͺͪ͆ͪͼͬͰ ͼͽͻͪͰͳ; ͻͪͲͳtͰͯ;͵ͪͽͻͳi
ͼͪͼͬΒͳͷ
ͻͪͯͳͳͪͷͪ ; ͵Βͳͷͪ ͺͻͷͬͳ; ͼͽͻͪͰ ͬͻͰͯͼͽͳ
ͰͭͳͻͪΒ;Εͳ ͼͬͰ ͽ ΒͰ ͯͷͪΕͰ tͭͅͳ
͵ͼͷͺͶͳͽͼ͵ͳ ͳ ͶͳͫͰͻͪͶ ͻͳΒͰͽͳͼͪͳ ͳͽͰͶͰ͵ͽ;ͪͶͳ ; ͼͬͰͽ; ͳ ͵ͯ ͪͼ ͪ͵ͽ;ͰͶͰ ͽ͵ͬͰ
ͭͶͫͪͶͳͲͪͳΒͰͬͳͯͰ͵ͪͺͻͬͰ͵ͻͪ͵Ͱ;ͼͽͬͪͻͪΔ;ͼͬͰͽͼ͵ͰͳͶͳͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
͵ΒͪΕͰͺͪͳͿͳ
͵ͬͪͽͳͻͪͽͫͻͰ͵ͶͰ͵ͽͳͬͰͳͯͰͽͳͽͰͽͰ ͯͻͱͪͬͰ-ͪͳΒͰ
ͳͷͭ;ΕͳͽͳͰͼͺ;ͽͪͳͻͪͲͬΒͳͯͳ
ͬͳͯ;ͪͶͳ ͳͯͰͽͳͽͰͽͪ
ͽΒ ͼͪͷͯͬΓ ͺΒͰͯͳͪͪi ͏ͬͰͽ͵ͬͳΕ
ͼͽͻ
͇ͼͬͳ ͳΓ
ͬͪ͵ͺͼͽͪͬΓͰͭͳ;ͽͰͷͰΓͰͭͫͻͪͲͬͭͼͳͼͽͰͷͪΒͰͼͽͰͺͻͷͬͳͼͪΔͰͳͯͰͶͭͳΒͰͰͶͳͫͰͻͪ
ͶͳͲͷͪ͵ͪͪΒͳͯͰͪͶͳΒͰͭͯͻ;ͽͬͰͭ ͼͳͼͽͰͷͪͳ ͫͰͲͫͰΌͳͬͪΔͰ ͽͻͪΒͪΔͪ ͬͪ͵ͬͭ͵ͪͺͳͽͪͶͳͲͷͪ ;
͵ΒͰͷ ͫͭͪͽͳ ͺͼͽͪΒ; ͼͬͰ ͫͭͪͽͳΒͳ
ͪ ͼͳͻͷͪͳ ͼͬͰ ͼͳͻͷͪͳΒͳ 2 ͳ ͫͶͳ͵ͬͪΔͰͷ Γ;ͯͼ͵ͭ
͵ͪͻͪ͵ͽͰͻͪ ; ͺͻͪͬ; ͯ;ͬͳ Ͳͪͼͽͪͽͪ͵ͪ ͳ ͪͲͪͯͬͪΔͪ t͊ͳͼͽͰͷ ͫͻͪͲͬͪΔͪ ͳͷͪ Ͳͪͯͪͽͪ͵ ͯͪ
ͪͷͰͽͰͼͳͼͽͰͷͬͻͰͯͼͽͳ͵ΒͳͫͰͲͫͰΌ;ΒͰͽͻͪΒͯͻͱͪͬͪΔͰ͵ͪͺͳͽͪͶͳͼͽͳ͵ͭͺͻͰͽ͵ͪ
ͯͪͰ
ͷͭ;ΕͳͻͳͭͳͪͶͷͳΓͰΔͰͳ;ͭͶͪͬͰΓ;ͯͳ;ͶͳΒͰͭͽͬͰͷͳͼͶͳi ̺ͰͫͶͰ
ͼͽͻ
͊Ͷͳ
͵ͪͫΒͰ͵ͽͳͬͰͼͽͬͪͻͼͽͳͼͰͲͪͷͪͭΓ;ΒͰͳͺͻͫͶͰͷͳ͵ͷͺͶͳ͵;Β;ͳ;ͼͶͰͯͺͻͳͷͪΔͪͭͻͷͰ͵Ͷͳ
ͳͰͺͻ;͵ͪͺͼͻͰͯͼͽͬͷͷͰͯͳΒͪ
ͽͪ͵ͯͪͯͶͪͲͳͯͳͽͰͶͰ͵ͽ;ͪͶͰͺͷͰͽΔͰ tͫͳͭi ͬͰ͵ͪ
2
͇ͬΒͽͰͷͳΒͰͺͼͰͫͺͳͼ͉ͪ̾͊ͰͳͰͻͽ;͵ΔͳͲͳ ̻ͶͫͪͶͪͰ͵ͷͳΒͪ̓ͪ͵ͼ;ͫͭͪͽͳͺͼͽͪͶͳͫͭͪͽͳ
ͳͲͪͽͼͳͻͷͪͳͺͼͽͪΒ;ͼͳͻͷͪͳΒͳ ͉ͰͳͰͻͽ
43
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ΒͳͼͽͳͰ;ͽͳͼͪ͵ͯͪͼͪͷtͼͽͻ;Δͪͳi ͷͭ;ͯͪͳͲͪΌ;ͻͰͰΔͪͲͪͼͬͰͺͻͫͶͰͷͰͳͯͪͼ;ͫͭͷͯͪ
ͳͯͪtͺͻͼͬͰΕ;Β;iͷͪͼͰ
͋ͰͷͰΓͻͪͲͪͻͪΔͰͼͻͺͼ͵ͭ͵ͶͼͽͬͪͪΒͫΓͰͼͰͷͱͰͬͳͯͰͽͳ;ͺ͵;ͪΒ; ͵ΒͳΒͰͺͯͺͻͳ
ͽͳͼ͵ͷΒͪͬͼͽͳͺͻͳͬͻͰͷͰͯͶͱͰ
ͯͪ ͼͰ;ͫͻͪͲͬͳͼͳͼͽͰͷͯͺͻͰͯ͵Ͷͼ͵ͭͯͼͻͰͯΔͰͭ
ͫͻͪͲͬͪΔͪ ͭͯͰͼͰͼͽͬͪͻͪͽͰͷͰΓͬͰ͵ͪ
t;ͫͪͰiͬͳtͫͻͪͲͬͳͺͪ͵Ͱͽͳit͇ͫͻͪͲͬͰͺͪ͵ͰͽͰi
ΒͰͺͻͳͺͻͰͷͳ́Ͱͼͽͽͻͪ;ͷͪͰͽͪͻ– ̹Ͱͭͻͪͯ
;ͯͻ;ͱͰΔͰ͵ΒͰͬͯͰ͡ͳΓ̹ͪͪͭͪͬͪͳ̽;ͳͪ
͈ͺͪͯͳΕ
ͳͼͽͪ͵;ͽͰͪ͵ͽͳͬͳͼͽ͵ͳΔͰẗ́ͪͫͻͳͼͪi– ͪΒͼͽͪͻͳΒͰͶͰͲͫͰΒͼ͵ͰͻͭͪͳͲͪͳΒͰ;͊ͻͫͳΒͳ
͵ΒͰ
ͼ;ͪͭͻͪΌͳͬͪͰtͲͪͯͺͻͳͼΒͪͪΔ;ͶͰͲͫͳΒͼ͵ͰͲͪΒͰͯͳͰ;͊ͻͫͳΒͳi
͋ͪ͵
;͇ͫͻͪͲͬͷͺͪ͵Ͱͽ;ͲͪͼͬͰͳͼͻͰͯΔͰ͵ͶͰͪͼͽͻͪͳͪͷͪͯͯ
ͳͲͷͰΌ;
ͼͽͪͶͭ
ͯͰͪͼͰt;Ͱit̓ͪ͵ͼͰͬͻͳͿͻͪ;ͼ͵ͳͺΓ;ͫͪ i
t͑ͽͪΒͰͽͪͪͶͳͼͰ͵ͼ i
t͑ͽͪΒͰͽ
ͻͪͶͳͼͰ͵ͼ i͋ͪ͵ΌͰ
ͽͬͻͰͼͰͺͻͺͪͭͳͻͪΒ;ͷͼͰ͵ͼ;ͪͶͳͯͼͳ͆ͪͼͽͻͪͳͪͳͶͪͲͳ
ͷͪͳͭͶͰͯͯͫͻͪͬͪΒ;Ε;ͳͻͪͫͻ;Β;Ε;ͳͶ;ͼͽͻͪͳΒ;ͯͬͰͶͰͲͫͰΒ͵Ͱ͵ΒͰͼͰΓ;ͫͰͯͻͱͰΕͳͼͰͲͪ
ͲͪͯΔͳͰ͋; ΒͰͳͳͶ;ͼͽͻͪͳΒͪͷͶͪͯͭͭͰΒͷ;͵ͪͻͪ
͵Βͳͯͻ;ͭͷͷͶͪͯͳΕ;ͯͼͳͬͰΕͰ tͅͶͪͯͳΕ
ͼͪͷ
ͼͬͳΌͪͷͳͼͰͯͻ;ͭͳͲͯͰΓͰΔͪi
ͼͽΒͳͪͳͼͽΒͼͽͻͪͳͳ
ͪͺͽͷͼͶͰͯͳͯͭͬͻt͈ͻͪͽͳͼͬΒͪ
ͼͰΕͪΔͪͳͺͽͻͰͫͰ
ͰͷΒͯͪͳͼͰͺͶͪͳͳͶͳͼͽͳͯͳ
ͲͪΓ;ͫΓͰͼͽͳΓ;ͫͪͬͼ;ͯͻͪͭͰͪͼͰ
ΕͪΔͪ͑ͽͪͫͳͽͳͪͬͳͼͽͺͳͽͪΔͰͯͭͬͻͳͽͬͷͼͽͻͰΒͽ ͯͻ;ͭ;
͵ΒͳͽͳͼͰͺͬͰͻͳͯͪͷ;ͼͰ
ͼͬͳΌͪͯͻ;ͭͪͻͳͪͳͲͯͰΓͰΔͪ ͋ͼ;ͳͼͽͪͼͰΕͪΔͪit͈Γ;ͫͳͶͪͼͪͷͼͰͼͪͯͻ;ͭͪͻͳͷͰ͵Ͷͳ͵
ͺ;ͽͪ
ͽͷͰΒͪ͵;Ͳͫ;ͯͳ
ͯͪͶͳͼͪͷͶͰͲͫͰΒ͵ͪ i3
͆ͪͽͰͽͰ ͺͼͶͰͯͳͰͺͫͻͪͲͬͳͼͳͼͽͰͷ͊ͻͫͳΒͰ
͵ΒͰͷͭ;ͪͼͽͪͽͳ͵ͪͺͼͶͰͯͳͪͺͻͳ
ͷͰͰͬͪ͵ͬͭtͫͻͪͲͬͭͺͪ͵Ͱͽͪi;ͺͲͻͪͬͪΒ;ͫͻΒͳͳͽͰͶͰ͵ͽ;ͪͶͳ͵ΒͳͷͪΒͰͺͻͳͷͪͻͪ ͼͽͻ;
͵ͪͫͻͪͲͬͪΔͰ͋ͪ͵ΒͰͯͪͯͪΒ;ͭͶͰͯͳΒͳͼͳͶͭͪ;͊ͻͫͳΒͳͯͪͪͼͺͻͿͯͻ͊Ͷ̸ͫͯͪͽ
ͳΕ;ͽͰ͵ͼͽ;t͈ͼͽͳͲͫͻ̻̹ͪ̈́͋ʮͳ͵Ͷ;ͲͳΒͪʮ ͳͲͷͰΌ; ͼͽͪͶͭ ;͵ͪͲ;ΒͰͯͪͯͻ;ͽͬͰͪͺͻͷͳΒͪ
ͷͼͰ͵ͼ;ͪͶͼͽͳ ;ͬͰΕͪͬͪ ;ͯͰ ͷͼͰ͵ͼ;ͪͶͪͪ ; ͯͻ;ͽͬ; ͳ ͽ ͪͻͭ;ͷͰͽ;ΒͰ ͵͵ͻͰͽͳͷ
ͳͼͽͻͪͱͳͬͪΔͰͷ t̽ͬΒͰ ;ͭͶͰͯͳ ͪͷͰͻͳ͵ͳ ͼͳͶͭͪ ͊ͽͰΒͼͳΒͰͬͪ ͳ ̹ͳͫͶͪͻ ͺͻ;ͪͬͪͶͳ ͼ;
ͳͼͽͻͪͱͳͬͪ͵Ͱͺͯͪͽ͵ͰͳͲͰͽͰ;ͼͽͻ;ͯͳΒͳͷͼͰ͵ͼ;ͪͶͷʮͻͯͳͽͰΓͼͽͬ;ʮ ͳͲͪ͵Γ;ͳͶͳͯͪ ΕͰ
ͯͰͪͯͭͪΒͪͪ;ʮlezbigej frendliʮ ͪͽͷͼͿͰͻͳͫͳͽͳʮͽͬͻͰͳΒͪͲͪͷͰͻͽͼ͵ͰͬͰͲͰʮ;ͷͰͼͽͯͺͰͽ
ͯͼͽ
ͷͼͰ͵ͼ;ͪͶͼͽ;ͽͪ͵ͬͷ͵ͻ;ͱͰΔ;ͼ͵ͪͰͳͯͽͻͳͯͰͼͰͽͪ͵ͺͻͰͪͽͪi ̸ͽͳΕ
ͪ
̽ͪ͵ͶͰͪͽͻͪͭ;ͬͭ;ͺͲͻͰΔͪͷͻͪͷͯͪͼͰͲͪͺͳͽͪͷͯͪͶͳͪͷͫͻͪͲͬͳͳͯͰͪͶͺͼͽͪΒͰͼͽͬͪ
ͻͪΔͰͷͼͰ͵ͼ;ͪͶͭͯͻ;ͽͬͪ ͬ͠ͰΕͪͺͪͼͼͽͺͻͰͽͳͪͷͯͻͯͰ;ͽͻͪͶͭͬͪͼͺͳͽͪΔͪ
;ͺͲͻ̸ͪͬͪͽͳΕ͌ͽͰ͵ͼͽ;t͊ͶͰͯͰΕͳ͵ͻͪ͵– ͻͯͰ;ͽͻͪͶͬͪͼͺͳͽͪΔͰi
ͪ;ͽͻͰͯͬͼͷͳͼ
ͶͰ;͵ͪͲ;ΒͰͪͼͶͰͯͰΕͰ͵ͻͪ͵Ͱ;ͫͻͪͲͬͪΔ;ͷͶͪͯͳ
ͭͯͰΒͰͼͬͳͳΓͫͻͳͼͪΔͰͻͯͳͻͪͲ
Ͷͳ͵ͪ ͷ;͵–ͱͰͼ͵
ͪͺͻͷͬͳͼͪΔͰͻͯͰ;ͽͻͪͶͭͳͯͰͽͳͽͰͽͪt͆ͪ̀ͪ͵ͻͯΒͻͪͬ
ͺͻͪͬͼͽͳΒ;ͬͰ͵ͺͯͻͯͷͺͯͻͪͲ;ͷͰͬͪͷ;͵ͪͻͰͳͱͰͰ͆
ͼͪͷΒͰͺͳͽͪΔͰͬͻͰͷͰͪ
͵ͪͯͪΕͰͽͪͶͳͼͽͪͺͰͽͳͯͪͼͰͺͻͳͻ;ΒͰ͆ͪͻͽͲͪ͵ͪͺͯͻͯͷͯͳͼ͵ͻͳͷͳͪͳΒͷͺͯͻͪͲ;
ͷͰͬͪͳʮΒͪͬͲͪͭͬͪͻͪΔͰ
ͺͯͻͱͪͬͪΔͰwͻͯͳͼͽͰͻͰͽͳͺͪʮ Ͷͼͽ
ͳͲͪͶͪͱͰͼͰͲͪͷͰΔͪΔͰ
ʮͻͯͳ ͫͻͪͲͪͪ ͵Βͳ ͺͳͬͪΒ; ͪ ͼͽͰͻͰͽͳͺͳͷͪʮ Ͷ
ͼͽ
ͯͼ Ͳͪ ʮͰͶͳͷͳͳͼͪΔͰ
3
httpincesttraumacentar.org.rs/files/2016/MPNTR-Obrazovni_paket_za_vrtice_2016.pdf
Obrazovni_paket_za_osnovne_i_srednje_skole_2016.pdfhttpincesttraumacentar.org.rs/files/2016/MPNTR.
44
̸̸̸͈͚͇̺̻͆̾͆̾̈́̓́ͣ͢ͅͶͫͪͶͳͭͶ͵ͪͶ;ͼͻͺͼ͵ͷoͫͻͪͲͬͪΔ;
ͻͯͳͼͽͰͻͰͽͳͺͪi Ͷ
ͼͽ
͈ͼͰͫͼͰͯͺͻͼͬͰͽͳͬͶͪͼͽͳͳͫͻͪͲͬͳ;ͼͽͪͬͪ
͵ͪͳ ͯͳͼͽͳͽ;ͳΒͪ͵;Ͷͽ;ͻͰ
ͽͻͪͱͳʮͯͰ͵ͼͽͻ;͵ͳΒͪͻͯͳͼͽͰͻͰͽͳͺͪʮ Ͷ
ͼͽͶ
ͼͽ
i ̸ͽͳΕ
ͫ
̸ͽͻͺͶ͵ͳΔͪ͆ͪͯͪ͊Ͱ͵;ͶͳΕͺͶͰͷͳ;Εͳͼ̸ͪͽͳΕͰͷ;ͽͰ͵
ͼͽ;t́ͲͪͷͪͶͳͬͻͪͽͪ– ͵ͽͽͪͷͽͻ;ΒͰͯͰ;i ͼͷͪͽͻͪͯͪͼͽͪͬͬͳͺͺ;ͽ̸ͽͳΕͰͬͭtͯͺͻͳ
ͼͰͯͪΓͰͷͳͻͰΔ;ͷͿͫͳΒͰͳͳͯͰΒͳͯͪͼͰ͵ͼ;ͪͶͫͻͪͲͬͪΔͰͷͶͪͯͳͰͳΒͰͺͽͻͰͫͳͯͪΒͰ
ͽͪͬͳͰͰͷͻͪͶ
ͽͰͯͪͼͰ͵ͼ;ͪͶͪͼͳΓͰͪͯͯͰͷͳΒͰͯͰʮͼͻͺͼ͵ͰͽͻͪͯͳͳΒͰʮ
ͯͼͯͪ
ͽͷͰ Ͱ ͽͻͰͫͪ ͺͼͬͰΕͳͬͪͽͳ ͺͻͰͬͳͰ ͺͪͱΔͰ
͵ͪ ͳ ͯͪ ͪͼͳΓͰ ͪͯ ͳͼͽͺͶ ͻͳΒͰͽͳͼͪͳͷ
ͼͫͪͷͪͳΒͰͲͫͳΓͪͯͻ;ͽͬͰͳͺͻͫͶͰͷi ͊Ͱ͵;ͶͳΕ
̻ͶͫͪͶͳͼͳͼͽͰͷͫͻͪͲͬͪΔͪ
ͪͫͻͪͲͬͳͺͪ͵Ͱͽͳͼ;ͼͪͷͯͰͽͭͼͳͼͽͰͷͪ
ͪΒͬͰΕͳͷͯͰͶͷ
ͼͺͻͬͯͳͼͰ ͺͼͻͰͯͼͽͬͷͺͻΒͰ͵ͽͪͪͲ̹ͬͪͭͶΔͼ͵ͪͯͰ͵ͶͪͻͪͳΒͪ̀ͪͻͪͲͶͳ͵; ͯ͌Ͱͼ͵ͬͭ
ͳͽͰͭͻͪͶͭ;ͷͪͳͼͽͳ͵ͭ͵ͰͺͽͪͫͻͪͲͬͪΔͪ
͵ΒͳΒͰ;Ϳ;͵ͳΒͳͼͬͰͼͽͻͪͭͻͪͲͬΒͪͬͰ͵ͪ
ͳͪͿͳͻͷͪͳΒͰͪͳͪͶͳͳͯͰͽͳͽͰͽͪ
ͫͶΔͼ͵ͳ͵ͰͺͽΒͰ;Ϳ;͵ͳΒͳͰͶͳͫͰͻͪͶͭͿ;
ͯͪͷͰͽͪͶͳͲͷͪͳͷͰͽͻͳͭͭͶͫͪͶͳͲͷͪ
ͼͳΓͰͷͯͪͻͪͲͪͻͪ;ͳͬͰͻͲͪͶͰͬͻͰͯͼͽͳ͵;Ͷͽ;
ͻͰ ; ͼͪͬͻͰͷͰͷ ͼͬͰͽ; ͳ ͺͼͰͫ ͵;Ͷͽ;ͻͳ ͳͯͰͽͳͽͰͽ ͷͪͶͳ ͪͻͯͪ ̹ͶΔͼ͵ͪ ͯͰ͵ͶͪͻͪͳΒͪ
ͫͻͪͲͬͪΔͰͺͯͻͰΌ;ΒͰͭͶͫͪͶΒͼͬͰͽͼ͵ΒͺͯͰͶͳͻͪͯͪͳͳͽͰͻͰͼͳͷͪͷͯͳΒͪͶͳͲͬͪͭ͵ͪͺͳͽͪͶͪ
; ͼͬͰͽ; ͭͶͫͪͶͰ Ͱ͵ͷͳΒͰ t͆ͰͶͳͫͰͻͪͶͪ ͿͪͲͪ ͭͶͫͪͶͭ ͵ͪͺͳͽͪͶͳͲͷͪ
͵ͻͳͼͽͰΕͳ ͫͻΒͰ
ͰͿͰ͵ͽͰͪ;-ͽͰͶ͵ͭͺͻͭͻͰͼͪ
ͺͻΒͰ͵ͽ;ΒͰͪͻͪͲͬΒͼͬͰͽͪͰͼͪͷͬͰͫͰͻͳΒͪͼ͵Ͱͺͻͳͳ
ͺͰͭͬͲͯͰͰͷͻͰͱͰͻͪͳͪͶͳͲͪͳΒͰͳͫͳͻ͵ͻͪͽͳͲͪͳΒͰͯͻ;ͽͬͪ
ͬͰΕͳͷͰͪͳͲͷͰͳͳͼͽͳͽ;ͳ
ΒͰ ͳͲ ͻͬͰͶͬͼ͵Ͱ ͪͽͳ;ͽͺͳΒͰ ͻͬͰͶͳΒͪͼ͵Ͱ ͬͳͲͳΒͰ
ͯͻ;ͽͬ; ͵ͪ ͱͳͬͽͳΔͼ͵Β Ϳͪͻͷͳ ͳ
ͬͰͶͳ͵ͷͫͻͪͽ;͵ͪͼͬͰͬͳͯͰΕͰͷ͵;ͳ͵ͽͻͶͻ;ͻͪͲͶͳͳͽͳͫͶͳ͵ͪͺͪͪΔͪΓ;ͯͳ͌ͽͪ͵
ͭͶͫͪͶͳͲͬͪͷͼͬͰͽ;ͳͷͼͽͻ;Ͳͷͯͻ;ͽͬ;͵ͽͻͶͰ ̽ͰͶͰͲ
ͳͲͷͰΌ;ͬͰ͵ͪͳͬͰ͵ͪͰ
ͼͽͪͬΓͪͼͰͳΒͰͯͪͯͻ;ͭͪͬͰͲͪͼͰͷ͵ͪͶ͵;ͶͰ
ͭͶͭ
ͫͰͲͯ;ͭͻͪ;ͪ͐ͬͰ͵ͼͰͻͰͯ;ͳͻͪͪΒͰͯ
ͯͳͷͰͲͳͪͶ;Ͷͳͼͽ
;ͽͪ͵ͬͷͯͻ;ͽͬ;ͼͽͻ;Δͪͳͼ;ͽͰͳ͵ͳͰͿͳ͵ͪͼͳ ͺͻͿͰͼͳͪͶ
ͳͪͷͻͪͶͳΓ;ͯͼ͵ͳͻͪͬͯ;ͳi ͅͳͽͻͬͳΕ
ͼͽͻ
͇ͫͻͪͲͬͪΔͰ ͳ ͲͪΔͰ ͵Βͳ ͼͰ ͯͬͪΒͪΒ; ͯ ;ͷͪͳͼͽͳ͵ͳ ͬͻͰͯͼͽͳ
ͺͻͰͼ;ͯͳ Ͳͪ ͻͪͲͬΒ
ͳͯͳͬͳͯ;ͪͶͳͳ͵ͶͰ͵ͽͳͬͳͳͯͰͽͳͽͰͽͪ
ͺͭ;ͫͳ ͼ;ͲͪͻͪͲͬΒͲͯͻͪͬͰͳͼͪͷͼͬͰͼͰͶͳͼͽͳ
ͪ͠ͼ ΒͰ
ͯͪ͵ͶͰ
ͯͪ ͼͰ ͬͪ͵ͪͬͳͷ ͵Ͱͺͽͷ ͫͻͪͲͬͪΔͰ ͼͬͯͳ ͪ ͽͻͱͳ ͲͪͳͷΓͳͬ; ͻͫ; ;
Ϳ;͵ͳΒͳ͵ͻ;ͺͭ͵ͪͺͳͽͪͶͪ
ͭͯͰͯͷͳͳͻͪΒ;ͳͽͰͻͰͼͳͬͰͶͳ͵ͳ͵ͻͺͻͪͳΒͪ
ͪͰͯͻ;ͽͬͪ́ͯͰͪ
Ͷͳ ͫͻͪͲͬͪΔͪ ͼͽͬͪͻͪͳ ͪ ͽͰͷͰΓͳͷͪ ͺͻͼͬͰͽͳͽͰΓͼͽͬͪ ͳ ͶͳͫͰͻͪͶͳͲͷͪ
; ͳΒͰͷ ͼ; ͼͻͰͯͳͽ;
ΒͰͯͳͼͽͬ ͫͻͪͲͬͪΔͪ ͳ ͬͪͼͺͳͽͪΔͪ ͳ ͳͲͭͻͪͯΔͪ ͳ ͰͷͪͳͺͪͳΒͪ Ͷͳͼͽͳ ͳ ͪͳΒͰ
;ͼͽ;ͺͪΒ;
ͷͰͼͽͻͪͯͳ͵ͪͶΒͻͪͳͪͶͳͲͪͳΒͳͫͻͪͲͬͪΔͪ
͵ͪ͵ͫͳͪͬͯͫͳͶΒͰͿͽͳͪͰͿͳ͵ͪͼ
ͽͯͬͯͳͯΒͰͯͯͳͷͰͲͳͪͶͳͶͳͼͽͳͲͪͻͫΓͰͳ;ͷͬͪ;tͯͻ;ͽͬ;ͼͺͰ͵ͽͪ͵Ͷͪi.
͌Ͱ͵ͪͯͪΔͰͷͫͻͪͲͬͪΔ;;ͳͽͰΓͳ;Ͱͳ͵ͼͶͰͯͳͶͳͼ;Ͱ͵;ͬͳΔ;ͬͻͰͯͼͽ͇ͫͻͪͲͬͪΔͰ
ΒͰͫͳͶ͵ͳͺͳͻͪͺͻͰͷͪͰ͵ͷͳͯͰͪͶ;͵ΒͰͷΒͰͯͻ;ͽͬͼͽͻͰͷͳͶ͌ͳͽͰΓΒͰΌͪͳͷͪ ͺͻͰͯͪ
ͬͪͽΒͰͺͻͳͷͪͳͽͪ͵ͼͰͻͪΌͪͶͺͻͰͯͪΔͰ– ͽͻͪͯͳͳΒͪ4͌ͯͪͪΔͰͷͼͳͼͽͰͷ;ͫͻͪͲͬͪΔͪ
4
͆ͪͲͳͬͽͻͪͯͳͳΒͪͺͽͳͰͯͶͪͽͳͼ͵ͭͭͶͪͭͶͪUSBEP, USBEBSF, ;ͲͪͰΔ;ͺͻͰͯͪͽͳ
ͯͪͽͳ
ͯͪͬͪͽͳͯͪΓͰ
ͺͻͰͯͪ
ͽͳ ;ͻ;͵Ͱ
ͯͼΔͰͭͬͭͳͷͰͼ͵ͭͪͯͰ͵ͬͪͽͪ USBEJUJP
͵ΒͳͲͪͳͺͻͰͯͪΔͰͬͰͲͪͲͪ;ͼͷͰ;ͽͻͪͯͳͳΒ;
ͺͻͳͺͬͰͯͪΔͪ
ͫͳͪΒ;ͺͻͪ͵ͼ;
ͬͰͻͬͪΔͪͳͱͳͬͽͰͫͻͪͼͰ͊ͻͺͼ͵ͳͪͲͳͬͲͪͽͪΒͳͻͳͪͼͺͰ͵ͽͪͼͶͰͯͼͽͬͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵Βͳ͵ͻͰͳͻͪΒ;ͳ͵ΒͳͰͷͪΒ;ͳͽͳͺͽ;Β;ͽͻͪͯͳͳΒ; ͽͻͪͯͳͳΒͪͼͷͰͽͪͻͪͲͬͳΒͪΔ;ͺͽͻͪ
͵ͭͷͰͽͪͶͳͽͰͽͪ
;ͯͻ;ͽͬ;;͵ΒͰͷͼͰ;ͻ;ͪͬͪΒ;ͼͬͰͺͻͪͬͰͬͻͰͯͼͽͳͳ͵ͻͰͳͻͪΒ;ͬͰtͰͬͻͰͯ
ͼͽͳi
;ͳͽͰΓͳͼ;ͯͫͳͶͳͲͪͯͪͽͪ͵ͯͪͺͻͳͲͬͯͰΌͪ͵Ͱ͇ͽ;ͯͪͽͪ͵Ͱͼͽͪ;ͺͽͻͰͫͪͺΒͷͪtͻͪͯͳ
ͳͪi;͵Ͷͼ͵ͳͷͻͰͿͻͷͪͷͪ͵ΒͰͪͷͼͰͪͷͰΕ;͌ͷͰͼͽͫͻͪͲͬͪΔͪ
ͳͷͪͷͰͯ;͵ͪͳΒ;͌ͷͰͼ
ͽͫͻͪͲͪͳͯ;Ͱ
͵ΒͰΒͰͼͽͪͻͪͯͫͻͪ͵ͶͪͫͻͳͱΓͳͬͻͪͲͬͳΒͪͶͪ
ͰͭͬͪͶͪͳ;ͬͪͶͪ
ͼͪͯͪͳͷͪͷ
͵ͷͰͻͳΒͪͶͳͲͬͪͫͻͪͲͬͪΔͰ
͵ΒͰtͲͪͲͪͻͫ;
;ͼͶ;ͭͰͳͰ;ͪͰͲͪͲͪͪͼͽ
ͫͻͪͲͳͯ;;
ͯͼ
ͲͪͼͬͰͽͫͳͽͻͰͫͪͶͯͪΒͰͼͬΒͼͽͬͰͫͻͪͲͬͷͺͻͰͼ;i ͅͳͶͼͪͬΓͰͬͳΕ
ͼͽͻ
͍ͻͪ;ͼ͵ͳͿͳͶͲͿ̿ͪ͵ͪͅͻͳͽͰΒͰͼͬͪͽͳͼ;ͽͳ;ͫͻͪͲͬͪΔͪͳͽͪΒͰͳͲͻͪͲͳͼͽͪ
ͬͷtͫͻͪͲͬͪΔͰͬͰ͵ͪΒͰͫ;ΌͰΔͰͬͰ͵ͪi̽ͪͶͳΒͰͯͪͪΔͰͫͻͪͲͬͪΔͰͫ;ΌͰΔͰͬͰ͵ͪ;ͬͰ
͵; ͊ͪͭͶͰͯͪͬͪΒ;Εͳͯͼͯͻ;ͽͬͪͳͫͻͪͲͬͪΔͪ;ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;
̓ͻͳͼͽͳͿͻ̈́ͪ͵ͻͪΒͰͷ
ͺͻͶͭͬͰ͵ͪͺͻͳͷͰΕ;ΒͰͳ;ͺͲͻͪͬͪt͇ͭͻͷͰͯͻ;ͽͬͰͰͺͻͷΒͰͰ͵ΒͰͼͰͯͻͪͱͪͬͪΒ;;͵
ͶͬͪΔ;ͳͲͼͬͰͺͭͻͪͬͪΒ;͵Ͷͼ͵ͳͼͳͼͽͰͷͳͽͪ͵ͳͲͻͪͬ;ͽΒͰ;ͪͳͻͰΔͰͭͶ;ͺͼͽͳ<>
͆ͪͼͽͪͬͳͼͪͯͻͱͪΒͳ ͺͪͯͪΒ;
ͱͻͽͬͰ ͼͶͪͫͰͪͼͽͪͬͰ ͺͳΔ;ͯͪͼͷͪͽͻͪΒ;ͯͪ ͼ;Ͱͼͺͼͫͳ ͽͳ
ͼͽͻ;Δͪͳ Δͳͷͪ ͷͳͼͶͰ
ͪ ͪͼͽͪͬͳͳ ͼͰ ͱͪͶͰ ͯͪ ;Ͱͳ͵Ͱ ͳΒͰ ͷͭ;ΕͰ ͳͰͷ; ͪ;ͳͽͳi
-BTDI
ͼͽͻ
̈́ͪ ΕͰ ͺͼͰͫ ; ͯͰΓ͵; ͼͬΒͰ ͵ΔͳͭͰ ͺͯ ͳͯͳ͵ͪͽͳͬͳͷ ͪͼͶͬͷ
t͇ͫͻͪͲͬͪΔͰ ͳ ͬͪ ͰͺͳͼͷͰͼͽi
;͵ͪͲͪͽͳ ͪ ͳͲ ͼͶͪͫͼͽͳ ͪͷͰͻͳ͵ͭ ͫͻͪͲͬͪΔͪ
͵ΒͰ ͼͬͰ
ͬͳͰ͵Ͷ;ΒͰͫͻͪͲͬͪͰͪͶͳtͰͺͳͼͷͰͰiΓ;ͯͰ̈́ͪΕͰͪ͵ͻͪΒ;Ͳͪ͵Γ;ͳͽͳͯͪͽͪ͵ͬͫͻͪͲ
ͬͪΔͰͳ;͵ͷͼͶ;ͪΒ; ͰͼͺͻͰͷͪͬͰ͵ͪͲͪtͳͲͬͻͳͱͳͬͽ
ͬͰΕͭͪͳͳͰͼͺͼͫͳͷͯͪͫͰͲ
ͻͪͲͻͪΌͰͳͪ͵ͪͯͰͷͼ͵ͳ;ͺ;ͽͪͫͪͬͳͪΒΒͰͯͼͽͪͬͳΒͳͲͪͯͪͽͪ͵ͼͺͻͰͷͳͫͻ͵
ͯͰͪͲͪͫͪͬ;
ͳͶͳ
;͵ͻͰͬͰͽͼͼͫͷͼ;ͺͻͽͭͺͶͪi ͳͼͽ
ͼͽͻ–17
͠ͰͯͷͻͰΒ;
tͿͪͳͯͳͽͰi
͵ͪ͵͵ͪͱͰ
ͺͻͿ͡;ͫͳͪͅͳͽͻͬͳΕ͆ͪͼͬ;ͪ;ͰͼͻͰΕ;
ͻͰͿͻͷͪͽͻͳͪͰͭͫͻͪͲͬͭͼͳͼͽͰͷͪ;ͺͻͪ
ͬͼ;ͪͷͺͽ;ͻͳͶͳͽͪ͵ͪͬͫͻͪͲͬͳͼͳͼͽͰͷ
ͶͳͰ;ͫͶΔͼ͵ͷͼͳͼͽͰͷ;
͑͵ͶͰ;ͲͰͷΓͪͷͪ̀ͪͺͪͯͪ
ͯ͵Βͳ͊ͻͫͳΒͪ
ͪͱͪͶͼͽ
tͺͻͰͺͳͼ;ΒͰiͶͰ͵ͳΒͰ͵ΒͰͽͻͰͫͪͯͪͼͪͬ
Ͷͪͯͪ
ͺͯͳͱ;ͯͰ;;ͯ;;ͺͯͪͳͽ̻ͬͪͶͪͬͳͲͪͯͪͽͪ͵ͫͻͪͲͬͪΔͪΒͰͼͽͰͯͪͳͷͽ;ͺͳͷͻͪͶͪ
ͼͰΕͪΔͪ
ͯͪͳͷͰͺͻͪͬͯͪͰͼͷͰͽͪ
ͯͪΒͰͼͷͪͽͻͪΒ;ͼͪͼͽͪͬͳͷ
ͪ͵ͰͺͯͳͷͯͰͶͷͱͳͬͽͪ͌
ͽͻͪͯͳͳͪͶͷͯͻ;ͽͬ;͵ͶͪΒͰͳͷͪͶͪͳ ͫͻͪͲͬ;ͳͬͪͼͺͳͽ;Ϳ;͵ͳΒ;ͳͻͪͯͳͶͪΒͰͪ ͺͻͰ
ͬͰͽͳͬͳͼͳͺͪͽͶ͵ͳͺΒͪͬͪ ;ͯͻ;ͽͬ;͋ͻͪͯͳͳͪͶͪ͵ͶͪΒͰͯͳͻͰ͵ͽͼ;ͺͻͽͼͽͪͬ
ΓͰͪͲͪͽͰͬͳͷͪͼͪͬͻͰͷͰͭͯͻ;ͽͬͪ
ΒͰͻͪͽͰͱͳͯͪ͵ͯ;Ͱͳ͵ͪͻͪͲͬͳΒͰͼͪͷͼͽͪͶͼͽ
͵ͻͳͽͳ
͵ͳͼͽͪͬͳͰͲͪͬͳͼͼͽ
ͪͽͰͬͻͰͯͼͽͳͼ;͵ͽͻͪͯͳ͵ͽͻͰͲͪͽͰͬͳͷͪͰͶͳͫͰͻͪͶͭͯͻ;ͽͬͪ
͵ΒͰͷΒͰͺͽͻͰͫͪͺͯͬͯΓͳͬ
ͭͻͪͷͲͳͬ
ͺͼͶ;ͪ
ΒͰͯͷͻͰΒ;– ;͵ͶͺΓͳͬͬͰ͵t͌ͼͪͬͻͰͷͰ
ͷͼͬͰͽ;ͯͬͰͯͰͪΒͰ;ͺͳͽͪΔͰͺͽͻͰͫͪͲͪͺͼͰͯͬͪΔͰͷͲͪΔͪͳΔͰͭͬͳͷͼͽͳͪΔͰͷi ͌ͲͰͶͪ
ͼͽͻ
̸;ͳͬͰͻͲͳͽͰͽͳ
͵ͪ͵ͺͻͳͷͰΕ;ΒͰ͉ͦͪͶͼͽ͊Ͷ
tͼ;;ͬͰͶͳ͵ͷͼͽͰͺͰ;ͺͼͽͪͶͳ
ͼͶ;ͱͪͬ͵Ͱ͵ͻͺͻͪͽͳͬͳͼͽͳ͵ͭͼͳͼͽͰͷͪi ͊Ͷ
ͼͽͻ
͊ͪͬͻͰͷͰͫͻͪͲͬͪΔͰͫͰͱͳͯ
46
̸̸̸͈͚͇̺̻͆̾͆̾̈́̓́ͣ͢ͅͶͫͪͶͳͭͶ͵ͪͶ;ͼͻͺͼ͵ͷoͫͻͪͲͬͪΔ;
ͿͳͶͲͿͳΒͰ
ͫͰͱͳͯͽͰͷͰΓͳͬͻͰͯͼͽͳ
ͼͬͰͬͳͰͺͪͯͪ;ͺͼͳͶͭͳͲͪͷ
ͶͰͳ ͺͼͶͰͯͳͰ
ͼͽͪ
ͬΓͪͪͭͶͪͼͪ͵ͪͷͰͽͯͶ͵ͰͺͻͫͶͰͷͰ;ͷͰͼͽͯͪͳͯͰ͵ͪͼͷͳͼͶ;
ͯͪͽͻͪͭͪͲͪ;Ͳͻͳͷͪ͊ͪͬͻͰ
ͷͰͪ͵ͶͪͼͬͳͷͺͰͯͪͭ͵ͳͷͷͰͽͯͪͷͪͽͰͱͳͯͪͼͶͫͪΌͪͯͰ;ͼͬͳ͵ͬͪ̽ͪtͫͻͪͳi;Ͱ
ͳ͵ͪͯͯͰͭͻͪͯͳͻͪΒ;ΕͰͽͻͪͯͳͳΒͰ
ͯͼͬͳͪ;ͽͻͳͽͰͽͪ
ͺͪͳͯͪ;ͽͻͳͽͰͽͪ;ͳͽͰΓͪ͊ͶͳΒͰ ͳͼ
ͺͻͯͳͷ ͈ͻͯͳ ͬͪͼͺͳͽͪΔͰ ͭ;ͫͳ ͽͻ͵; ͼ ͷΕͳͷ ͷͰͪͳͲͷͳͷͪ ͬͶͪͯͪΒ;ΕͰ ͳͯͰͶͭͳΒͰ
t͈ͻͯͳͬͪͼͺͳͽͪΔͰͭ;ͫͳͼͬΒͲͪͪΒ
ͪ;ͺͻͰͯͼͽͪͬͳ͵ͰͷͶͪͯͰͳͪΒͷͶͪΌͰͭͰͰͻͪͳΒͰ
ͯͺͻͬͭ
ͯͪͪ;ͽͳͼ͵;Β;ͼͰͼͪͷͰͬͻͰͯͼͽͳ͵ΒͰͺͳͬͪΒ;ͪ;ͼͺͰͼͽͳͳͯͷͳͪͳΒͳͪͯͯͻ;ͭͳͷͪi
͌ͲͰͶͪ
ͼͽͻ
͈ͻͻ͵ͳͪͼͳͶ͵ͳͬͻͶͺͻͰͳͲ
ͺͻͰͽͺͻͳͶͳ͵ͰͯͬͰͭͯͳͰΒͰͯͪ;ͳͬͰͻͲͳͽͰͽͼ͵ͳ
ͪͼͽͪͬͳ͵
͵Βͳ ΒͰ ͱͰͶͰ ͯͪ ͼͽͪͰ ͪͳͷͪ
ͪͺͳͼͪ ΒͰ Ͷͪͪ͵ t͊Ͱͯͪͷ ͵ͻͪ͵ͪ ;ͳͽͪͬͪΔͪ
ͬͳͼ͵ͭͫͻͪͲͬͪΔͪi
͵ΒͰͼͰ;ͺͻͪͬͽͰͷͰΓͼͺͻͬͯͳ;ͫͻͪͲͬͷͼͳͼͽͰͷ;͊ͻͫͳΒͰ͉ͰΒͰ
ͼͶͰͯͰΕͳͷ͵ͻͪͳͷͪͼͷͪΔͳͬͪΔͰ͵ͻͰͪͽͳͬͰͷͽͳͬͪͳΒͰͪͼͽͪͬͳ͵ͪͼͷͪΔͳͬͪΔͰͪ;ͽͻͳͽͰͽͪ
ͺͰͯͪͭͭͪͫͳͻ͵ͻͪͽͳͲͪͳΒͪͪͼͽͪͬͭͺͻͰͼͪͶͳͫͰͻͪͶͳͲͪͳΒͪͪͼͽͪͬͭͺͻͰͼͪ;ͳ
ͽͪͬͪΔͰ ͳͽͰͶͰ͵ͽ;ͪͶͰ ͪͽͷͼͿͰͻͰ ͳͲͫͻ ͻ;͵ͬͯͰΕͰͭ ͵ͪͯͻͪ ͷͪͼ͵ͳͻͪΔͰ ̓ͪ͵ ͺͻͭͻͪͷ
;ͳͽͪͬͪΔͪͫͻͪͲͬͪΔͪͰͫͳͪͳͪͪͽͺͻΒͪͬͼͽͳ
ͽͻͰͫͪͭͪͲͪͷͪͼ͵ͳͻͪͽͳ̸;ͽͻͺͼͰͫ
ͪͭͶͪͪͬͪͳΔͰͳ;ͯͪͪ͵ͺͻͬͭͺͰͻͳͯͪ ͯͺͰͽͯͯͰͼͰͽͭͯͳͪ
ͺͳΔͰͯͪͯͰͶ;ΒͰͺΒͪͳ
ͬͪͼͺͲͳͽͳͬͷͺͬͻͪͽͷͼͺͻͰͭͷ ͵ͪͯͪͯͳͺͶͷͳͺͳΔ;ͳͼͪͷͳͯͪͺͻͰͯͪΒ;;͵Ͷͪͷͪͳ
ͪ Ϳͪ͵;ͶͽͰͽͳͷͪ
ͯͪ ͺͳ; ;ΘͫͰͳ͵Ͱ ͳͽͯ
͈ͼͶͰ ͽͭͪ ͯͰͭͻͪͯͪͳΒͪ ͫͻͪͲͬͭ ͼͳͼͽͰͷͪ ͯͫͳΒͪ
Ͱͺͬͻͪͽͳ͵ͪͻͪ͵ͽͰͻ
͵Βͳ ͼͰ ͼͪͷ ͯͻͱͪͬͪ̽ͪ͵ͶͰ
͵ͪͯͪͺͭͶͰͯͪͷͼͬͰͽ ͼͰͯͰͪͬͪ ͼͪ
ͫͻͪͲͬͳͷͼͳͼͽͰͷͷ;͊ͻͫͳΒͳ
Ͷͪ͵ΒͰ
ͪͻͪͬ
ͷͰ͵ͽͱͰͶͳ
ͬͳͯͰͽͳͯͪͼ;ͳͯͰΒͰͳͲͬͭ
ͺͻͭͻͪͷͪͲͪ;ͳͽͰΔͰͼͻͺͼ͵ͭͫͻͪͲͬͪΔͪͯ;ͫ͵ͳͷͺͻͰͭͳͻͪͰ;ͫͻͪͲͬͳͼͳͼͽͰͷͳͯͪͼͰ
ͼͺͻͬͯͰͪͯͰͶ;;ͼͻͺͼ͵ͷͫͻͪͲͬͪΔ;ͪ͠ͼΒͰ
ͯͪ͵ͶͰ
ͯͪΒͰͫͻͪͲͬͳͼͳͼͽͰͷ ͊ͻͫͳΒͰtͪͯͫ
ͻͷͺ;ͽ;iͼͪͷ;ͳͽͰΔͪ
̸̸̸̻͇̹̓̀̓͌͐̓͌̈́̈́͆́́͡ ̈́́
̸͆͏̸͇͉͉͈͇́͆̈́͆́́͆͋̾̾͊͌͊͊̓ͅ
̸̸͇̹͉͇̺̀͌͢
̀ͶͭͶͪͼͳ̺ͰͼͶͳ̓Ͷͪͻ͵
͵ΒͳΒͰͷͭͲͶͪͪͰͼͻͺͼ͵ͷͪͻͯ;
ͲͪͺͻͰͺͪΕͰͭͶͰͯͪΒ;Εͳ
ͬͰͶͳ͵;͵Ͷ;ͼͻͺͼ͵ͰͬΒͼ͵Ͱͼͺͽͺ;;ͬͪͷͬΒͷͽͰͳ͵ͷ ͵ΒͪͼͰͺͬͶͪͳͶͪͼ̓ͼͷͰͽͪ
ͺͼͶͰͫͷͫͪͻͯͬͪΔͪ
ͳͲΒͪͬͳΒͰͯͪ͊ͻͫͰͬͳͰͰͽͻͰͫͪͫͷͫͪͻͯͬͪͽͳ
ͰͭͽͻͰͫͪͺͰͽͳͬͪͼͺͳ
ͽͪͬͪͽͳ Δͳͬ; ͯͰ; ; ͼ͵Ͷͪͯ; ͼ ͻ;ͼ͵ͷ ͺͼͶͬͳͷ ͵Β; ͼͷ ͪͬͰͶͳ ͵ͪ ͵ͻͰͯ ͬͭ ͻͪͯͪ
ͳ
;ͺͻͪͬ ͼͰͽͯͪͪͼͯͰͪͬͪ ;͊ͻͫͳΒͳ ͈ͯ ;ͽͳͪΒͰͷ ̀ͪͺͪͯͪ
ͪ ;Ϳͻͷͳ̹ͶΔͼ͵ͰͯͰ͵ͶͪͻͪͳΒͰ
ͫͻͪͲͬͳͻͰͿͻͷͪͽͻͳͻͰͿͻͷͳ;ͼͻͺͼ͵ͫͻͪͲͬͪΔͰͺͻͰͺͳͼ;Β;ΕͳͪΒͭͻͰͳͲͲͪͺͪͯͭ
͵Ͷͼͽͬͪ
͆ͪΒͬͪͱͳΒͰͺͳͽͪΔͰͼͬͪ͵ͰͯͭͬͻͰͫͻͪͲͬͰ ͺͶͳͽͳ͵ͰΒͰͼͽͰ͵ͪ͵ͯͰͿͳͳͼͪͽͳͪͳͪͶ
ͳͳͽͰͻͰͼ;ͫͻͪͲͬͪΔ;
͵ͪ͵ͭͪͺͻͳͶͪͭͯͳͽͳͭͶͫͪͶͷ
ͪͳͼͽͬͻͰͷͰͼͪ;ͬͪͽͳͪ;ͽͰͽͳ
ͪͳͪͶ̽ͪ͵ͶͰ
͵ͪ͵ͷͳͼͶͳͽͳͭͶͫͪͶ ;ͫͻͪͲͬͪΔ;
ͪͯͰͶͬͪͽͳͪͳͪͶ ͇ͯͭͬͻ
httpwww.carsa.rs/kakao-unistiti-obrazovni-sistem-u-sedam-koraka/
47
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪ ͽ ͺͳͽͪΔͰ ͵ͪ͵ͬ ͫͻͪͲͬͪΔͰ ͱͰͶͳͷ
ͪͻͪͬ
ͲͪͽͰͬͪ ͪΒͺͻͰ ͯͭͬͻ ͪ ͺͳͽͪΔͰ ͵ͪ͵ͬ
ͯͻ;ͽͬͱͰͶͳͷ
ͯͻ;ͽͬͺͷͰͻͳͼͻͺͼ͵ͭͬͰ͵ͪͳͶͳͺͷͰͻͳ͵ͻͺͻͪͽͳͬͭ͵ͪͺͳͽͪͶ̸ͪͪ
ͶͳͲͳͻͪΒ;Εͳ ͫͻͪͲͬ; ͺͶͳͽͳ͵; ; ͊ͻͫͳΒͳ ͯ
ͺͼͰͫ ͪ͵ ͯͶͪͼ͵ͪ ͇̽͊-ͪ ͪ ͬͶͪͼͽ
ͺͻͿ̀ͻ̸ͪͬͻͪͷͬͳΕ
ΒͰͯͪͯͺͪͽͻͳͽͼ͵ͳͺͻͰͯͰΓͰͳͳͽͰͶͰ͵ͽ;ͪͶͪͪ
ͳͲͼͳͲͪͫͻͳΔͪͬͪ
Β;ΕͰͺͯͪͽ͵Ͱ͌͵ͪͲ;Β;ΕͳͪͳΔͰͳ;ͯͪΒͰͫͻͪͲͬͪΔͰͯͯͰΓͰ̻ͻͪΌͪͼ͵ͷͼͪͬͰͲ;ͳͷͳͳͼͽͻ;
ͺͽͺ;ͰͺͲͪͽͷͳͻΒΒͪͬͼͽͳ
ͪͺͼͰͫͪ ;ͷͰͪͼͽ̺͇͆;ͯͻͱͪͬͰͪͯͶͰͱͼͽͳ;
ͬͰͲͳ ͼ ͫͻͪͲͬͪΔͰͷ
ͽΒͰͯͬͰͶͯͳͲͪͰͶͭͳͼͽͳ
ͺͺ;ͽ ͳͭͯͰͼͰ ͺΒͰͯͳͳͷͪͳͲ
̺͇͆ͼͰ͵ͽͻͪͺͻͳͬͪͽͪͳͺͰ͵Ͷͳ͵ͺͻͭͻͪͷͪ
ͪͳͼͽͳͽ;ͳΒͪͷͪͺͺ;ͽ́ͼͽͳͽ;ͽͪͲͪͺͰͯͪͭ
͵ͪͳͼͽͻͪͱͳͬͪΔͪͼͪͷΒͰͯͪͯͺ;ΌͰͳͺͰͽ
Ͳͪ͵Γ;;ΒͰt͇ͫͻͪͲͬͪΔͰ;͊ͻͫͳΒͳͺͼͶͰ
ͭͯͳͰͺͪͯͪ;ͻ;͵ͰͰ͵ͷͺͰͽͰͽͳͬͶͪͯͪͻͪ ͳΒͰͯͯͳͷͰͲͳͪͶͳͼͽͻ;Δͪ͵ͪ͌ͲͼͬͰͽ
ͪ
ͯͰͶ;ΒͰͫͳͰͯͰͷ͵ͻͪͽͼ͵ͳͪͳͯͶ;ͳͬͪΔͪ͵ͪͯͻͬͳͷͪͳͼͬͳͷͯͻ;ͭͳͷͰͶͰͷͰͽͳͷͪͫͻͪͲͬ
ͭͼͳͼͽͰͷͪi ̸ͬͻͪͷͬͳΕ
ͼͽͻ–
͌ͳΓ;tͰͬͻͺͰͳͲͪͳΒͰiͼͻͺͼ͵ͭͫͻͪͲͬͪΔͪ
ͪͺͪͶͭ;͊ͬͰͽͼ͵Ͱͫͪ͵Ͱ
͵ΒͪͳͿͳͪͼͳͻͪͽͰ
ͻͰͿͻͷͰ
ͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͯͼͳͳͲͺͻͭͻͪͷͼ͵ͳͯ͵;ͷͰͪͽͪ6 ͆ͪͻͪͬ
;ͽͳͷͯ͵;
ͷͰͽͳͷͪͼͰͺͻͷͬͳ;ͺͽͳͳΓͰͬͳ;ͬͳͯ;ͺͺ;ͶͪͻͳͺͪͻͶͪ ΒͰͯͪ͵ͰͪͼͰͲͪͼͬͰ
;ͪͺ
ͻͰΌͰΔͰ͵ͬͪͶͳͽͰͽͪͪͼͽͪͬͰ
͵ΒͰͼͰͼͶͪͫ ͼͺͻͬͯͰ;ͺͻͪ͵ͼͳ͈ͼͰͫͼͰͽͬͳͯͳͺͽͷͰͽͼͰ
;ͷͰͼͽͺͬͰΕͪΔͪ
ͼͷͪΔ;Β;ͳͲͯͬͪΒͪΔͪͲͪͫͻͪͲͬͪΔͰ
͵ͪͳͺͽͷͰͽͼͰ
ͺͰͽͺͯͺͻͳͽͳͼ͵ͷ
͍ͅͅ-ͪ
ͼͽͪͶ ͼͷͪΔ;ΒͰͫͻΒͺͻͼͬͰͽͳͻͪͯͳ͵ͪ ͆ͪͻͪͬ
ͪ͵ͳͷͪͷ ; ͬͳͯ;ͯͪΒͰ ͼͬͳ
ͳΓ Ͱͬͻͺͼ͵ͭ ͫͻͪͲͬͪΔͪ
͵Βͳ ͼͰ ͺͻͳͷͰΔ;ΒͰ ͺͼͶͰͯΔͳ ͯͬͪͯͰͼͰͽ ͺͰͽ ͭͯͳͪ
͵ͪ͵ ͳͼͽͳͰ
ͺͻͿͰͼͻͅͳͽͻͬͳΕ
ͺͯͼͽͳͪΔͰͺͻͳͺͪͯͼͽͳ̾ͬͻͺͳ
ͯͪͬͳͯͳͷͯͪͳͫͻͪͲͬͪΔͰ
ͯͫͳΒͪͼͬͰͬͳͰͪͯͪͳͪͶͳ͵ͪͻͪ͵ͽͰͻ͋ΒͰ
;ͼͽͪͶͷ
ͪΒ;ͺͰͪͽΓͳͬͳΒͰͳͳͲͻͪͲͳͰ͵ͪͯͪ
Δͳ ͷͳͳͼͽͪͻ ͺͻͼͬͰͽͰ
͵Βͳ ͯͰͰͷͫͻͪ ͭͯͳͰ ͳͲΒͪͬΓ;ΒͰ tͅͳͳͼͽͪͻͼͽͬ ͺͻͼͬͰͽͰ
ͳͽͰͲͳͬ ͻͪͯͳͪͻͰͿͻͷͳͫͻͪͲͬͪΔͪͳͪ;ͼ͵ͶͪΌͳͬͪΔ;ͼͪ͵Γ;ͳͷͺͻͳͻͳͽͰͽͳͷͪ͊ͻͫͳΒͰ
;ͺͻͰͼ;ͺͻͳͫͶͳͱͪͬͪΔͪ̾͌i ͺͻͰͷ̸ͪͬͻͪͷͬͳΕ
ͼͽͻ
̸͵ΒͰͽͪ͵
ͪΒͰͼͽͰͽͪ͵
ͯͪͼͰ
ΒͪͼͷͱͰͷͺͳͽͪͽͳͳͷͪͶͳ;ͺͽͰͷͭ;ΕͼͽͳͲͪͯͫͻͪ;ͪͳͪͶͭ;ͫͻͪͲͬͷͼͳͼͽͰ
ͷ; ͋ ΒͰ ͺͼͰͫ ͬͳͯΓͳͬ ͪ͵ ͼͰ ͪͪͶͳͲͳͻͪΒ; ͏ͳΓͰͬͳ ͫͻͪͲͬͪΔͪ ͳ ͬͪͼͺͳͽͪΔͪ ; Ͳͪ͵; ͳͲ
ͭͯͳͰ
;͵ΒͳͷͪͼͰͯͺͻ͵ͶͪͷͬͪͳͳΓͰͬͪͼͪͷΒͰͯͪͯͼͳͪ͵ͶͰ͵ͽͳͬ;ͬͻͰͯ
ͼͽ ͬͻͰͯͼͽͪͳͪͶͭͳ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͼͻͺͼ͵ͭͪͻͯͪ
ͪͻͪͬ
ͳͪͳͪͶͳ
ͷͪΔͳͪ
ͪͼͬͳͼͽͪͶͳ
ͺͼͬͰΕͰͳͼ;ͻͪͲͬΒ;ͳͼͺͼͫΓͪͬͪΔ;Ͷͳͼͽͳ;Ͱͳ͵ͪ͋ΒͰΒ
ͳͭͶͰͯͳΒͰ
͵ͪ͵ͺͻͳͷͰΕ;ΒͰͺͻͿ̸ͬͻͪͷͬͳΕ
͵ͪͯͪͼͰͺͭͶͰͯͪͶͪ
͵Βͳͷ ͼͰͯͻͰΌ;Β;͇ͺ
ͽͳͳͼͯͳͳͼͽͪͯͪͻͯͳͫͻͪͲͬͪΔͪͳͬͪͼͺͳͽͪΔͪt͆ͪͭͶͪͪͬͪͼͰͫͪͬͰͲͪͼͳͼͽͰͷͪͫͻͪͲͬͪΔͪͳ
ͬͪͼͺͳͽͪΔͪͯͪ;Ͱͳ͵ͰͼͺͼͫͳͲͪͳͼͯͪ ͲͪΔͰ
;ͰΔͰ
ͽͳͷͼ͵ͳͻͪͯ
;ͺͻͪͬΓͪΔͰ
ͯͼͺͻͰ
ͷͪͳͿͻͷͪͳΒͪͷͪ
͵ͷ;ͳ͵ͪͳΒͪ
;ͺͽͻͰͫͪͪ;͵ͰͳͽͰͶͭͳΒͰ
ͼͬͰͽ͵ͪͰͶͳͪ
ͯͼͺͻͰͷͪ
ͺͻͷͰͪͷͪ
͆Ͱͷͪ
ͬͳͯͳͷ
ͺͽͬͪΔͪͬͻͰͯͼͽͳͼͬΒͰͪͳΒͰi ͳͼͽ
ͼͽͻ
̽ͷͳͪͳΒͪͭͶͫͪͶͭ;ͼͬͳͷͼͿͰͻͪͷͪͱͳͬͽͪ
ͺͪͳ;ͫͻͪͲͬͪΔ;
ͪͷͰͽͪΔͰͷͽͻͪͼͪͳ
ͪͶͳ ͼͽͪͯͪͻͯͪ ͺͽͳͼ͵;ΒͰ ͪ;ͽͷͳΒ; ͪͳͪͶͭ ͫͻͪͲͬͪΔͪ ͳ ;ͻ;ͪͬͪ ͬͳͰͬͰ͵ͬͳ
ͪͳͪͶͫͻͪͲͬͳͳͬͪͼͺͳͽͳͳͯͰͪͶ͊ͽͭͪ ;ͬͻͰͷͰͳͷͪ;͵ΒͳͷͪͳͯͰͶͭͳΒͪͭͶͫͪͶͳͲͷͪ
6
͈ͼͰͫͽͻͰͫͪͺͷͰ;ͽͳͯͬͪͽͪ͵ͬͪͯ͵;ͷͰͽͪ̓ͬͪͶͳͽͰͽͫͻͪͲͬͪΔͰͲͪͼͬͰ–ͺ;ͽ͵ͪͻͪͲͬͳΒͰͷͯͻ;
ͽͬ;
ͳͲ
ͳ̓ͬͪͶͳͽͰͽͫͻͪͲͬͪΔͰͲͪͼͬͰ–ͳͲͪͲͬͳͫͻͪͲͬͪΔͪ;͊ͻͫͳΒͳ
ͳͲͭͯͳͰ
48
̸̸̸͈͚͇̺̻͆̾͆̾̈́̓́ͣ͢ͅͶͫͪͶͳͭͶ͵ͪͶ;ͼͻͺͼ͵ͷoͫͻͪͲͬͪΔ;
ͺͽͳͻͰͪͳͪͶ
ͪͺͻͷͬͳͰͳͽͰͻͪͳͪͶ
͵ͪͯͪͼͶͪͫͰͺͪͽͻͳͽͼ͵ͰͬͻͰͯͼͽͳ
͵ͪͯͪͼͬͰ
ͬͳͰͳͷͪͳ tͻͯͷͻͲͪͪi– ̸ͬͻͪͷͬͳΕ
͵ΒͳͬͳͰͰͰͳͬͰͶͳͪΒ;ͳͼͽͻͪͰͳͽͰͻͰͼͰͳ
ͬͻͰͯͼͽͳͰͭͪͳͪͶͰ
ͺͪͽͻͳͽͼ͵ͬͪͼͺͳͽͪΔͰͳͫͻͪͲͬͪΔͰͺͼͰͫͯͫͳΒͪΒ;ͪͲͪͪΒ;
͑ͽͪ
ͯͪ͵ͶͰ
ͯͪͽͻͰͫͪͯͪͫ;ͯͰͫͻͪͲͬͳͳͬͪͼͺͳͽͳͳͯͰͪͶͪͰͭͫͻͪͲͬͭͼͳͼͽͰͷͪ ̽ͪͶͳΒͰ
ͽ ͬͻͰͯͼͳ ͼͳͼͽͰͷ ͵Βͳ ͼͰ Ͳͪͼͳͬͪ ͪ ͻͷͪͽͳͬͷ ͵Ͳ;ͷͰͻͳͲͷ;
ͰͯͳͲͷ; ͳ ͰͭͳͲͷ;
;͵ͻͪͽ͵
ͪͺͽͻͪ͵ͷͼͽͳͶ;ͱͳͬͽͪtͽͻͳͷͯͪ͵ͶͰΒͰͼͪͷi
ͳͶͳͬͻͰͯͼͳͼͳͼͽͰͷͲͪͼͬͪ
ͪͺͻͪͬͼͶͪͬΒ ͬͳͯͬͯͪͼ͵Β
Ͱͽͳͳ
ͭͯͰͼͰͰͭ;ΒͰΓ;ͫͪͬͺͻͰͷͪͽͪΘͫͳͳ
ͭͯͰͼͰͺͻͷͬͳͰ
Γ;ͫͪͬ
ͼͺͻͰͷͼͽͪͱͻͽͬ;
ͼͶͳͯͪͻͼͽ
ͺͽͰΔͰ͇ͫͻͪͲͬͪΔͰ͵ΒͰͼͰͲͪͼͳͬͪͪͲͪͬͰͽͷ
ͳͯͰͪͶ;ͼͻͺͼ͵ͭͫͻͪͲͬͪΔͪtͼͬͰͲͪͫͻͪͲ
ͫͻͪͲͳ Ͳͪ ͽͪi7.
ͪ͠ͼΒͰ
ͽ;Ͱͷͪ ͯͳͶͰͷͰ
ͯͪΒͰͪͳͪͶ;ͼͪͬͻͰͷͰͳͷ;ͼͶͬͳͷͪ;ͺ;ΕͰͪͭͶͫͪͶ͠Ͱͻ
͵ͪ͵ͺͻͳͷͰΕ;ΒͰ͆ͳ͵Ͷ̹ͪͱͳͶͬͳΕt́ͯͰͽͳͽͰͽͳͺΒͰͯͳͳΓ;ͯͳͳͶͳͳͽͪͬͳͪͳΒͪͰ Ϳͻ
ͷͳͻͪΒ;ͼͰ ; ͺͻͪͲͷ ͺͻͼͽͻ;
ͬͰΕ ; ͼͺͰͳͿͳͷͼͳΒͪͶ-͵;Ͷͽ;ͻͷͷͳΓͰ;
ͺͯͶͱͷ
ͯͳͪͷͳͳ;ͺͻͽ͵;ͳͼͽͻͳΒͼ͵ͭͬͻͰͷͰ͈ͪͻͳͽͷ
ͳͲͬͰͼΒͰͯͪͰ ͺͼͽΒͰͰ͵ͪ͵ͬͳͼͪͷͳ͵Ͷͳ
͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͳ
Ͱͭͼͪͷͳ͵ΒͳͼͰ͵ͼͽͳͽ;ͳ;;ͯͼ;ͼͪͯͻ;ͭͳͷͪ ͳ͵Βͳͼ;ͻͰͲ;Ͷ
ͽͪͽͽͭͯͼͪi ̹ͱͳͶͬͳΕ
ͼͽͻ
͇ͫͻͪͲͬͪΔͰΒͰͬͰ͵ͬͳͷͪͫͳͶͺ;ͽͳͪͳͼͪͷ;
ͪͺͻͰΌͰΔͪͯͻ;ͽͬͪ
ͪͶͳͼͪͷͯͪ͵ͪͯͪΒͰͫͳͶ;ͼͶ;ͱͫͳ;ͲͬͳͰͳͬͻͰͯͼͽͳ
ͪͰͺͯͻͰΌͰ
ͰͿͰͻͷͰͻͳͷͳΓͰͬͳͷ͇ͪͫͻͪͲͬͪΔͰͽͻͰͫͪͯͪͫ;ͯͰͯͻ;ͽͬͰͳ͵ͻͰ͵ͽͳͬͳͰ;ͺͳͽͪͬͰͻͽͳ͵ͪͶͪ
ͯͻ;ͽͬͪ
͵ΒͷͼͰͰͭ;Β;ͳͯͪΓͰͺͻͰͼͰͯ;ͬͰͳͷͻͪͶͰͬͻͰͯͼͽͳͪ͵ΒͳͷͪΒͰͽͯͻ;ͽͬ
;ͽͰͷͰΓͰ͆ͬͪͳͯͰͶͭͳΒͪͰͶͳͫͰͻͪͶͭ͵Ͷͼͽͬͪ
ͪͺͻͳͳͺ;ͼͶͫͯͭͽͻͱͳͽͪ
ͯͰ
ͶͪͪͷΒͰ͵ͶͰ – ͺͻͯͪͬͰͫͻͪͲͬͳ;ͼͶ;ͭͪ
ͳΌͪ͵Ͱ– ͺͽͻͪͰ
͵Βͳ
ͶͳͰͳͫͳͶ͵ͪ͵ͬͭ
ͻͪͲͬͳΒͪΔͪ ͼͪͷͼͽͪͶͼͽͳ
͵ͻͰͪͽͳͬͼͽͳ ͳ ͵ͻͳͽͳ͵ͭ ͻͪͲͷͳΓͪΔͪ
Ͷͪ͵ ;ͼͬͪΒͪΒ; ΒͰͯͪ ͬͳ
ͼͳͼͽͰͷͬͻͰͯͼͽͳ
ͺͽͺ;ͼ;ͺͻͽͪͯͭͬͻͰͯͼͭͼͳͼͽͰͷͪ͵ΒͳͷΒͰͬͰͻͪ;͵ͪͬͰ͵ͬͳͷͪ
ͫͶͳ͵ͬͪͶͪͪͰ͵Ͷͼͽͬ ͊ͪͷͳͷͽͳͷ
ͬͰͻͪ;͵ͪΒͰͯͪͪͼͼͽͪͶͪͪΒΒͪͪͼͷͰͽΔͪͯͪͼͰͽͪΒͼͳͼ
ͽͰͷ;ͺͽͺ;ͼͽͳͳͷͺͶͰͷͰͽͳͻͪ;ͪͫͻͪͲͬͳͼͳͼͽͰͷ ̸Ͷͳ
ͯͪͫͳͼͰͽͫͳͼͽͳͳͶ
ͺͽͻͰͫ
ΒͰͯͻͪͷͪͽͳͺͽͰΔͰͳ;ͳͽͰͼͽͰͺͰͯ;ͬͭͻͪͲͬΒͪͬͰ͵ͪͯͪͫ;ͯͰ͵ͻͰ;ͽ;ͺͻͳ
ͷͳͽͳͬͭͺͽͻͪͪ
͵ΒͳͳͷͪΒͰͯͼͽͪͬͪͼ͵;ͺͲͪͽͰͬͪ– ͳͯΔͰͭͪͷͱͰͽͰͽͻͪͱͳͽͳͼͬͰ͆ͪͰ
ͫͻͪͲͬͪΔͰ ΒͰ ͯ;ͬͰ͵ ͳͷͪͶ Ͳͪ ͳΓ Ͱ ͼͪͷ ͺͻͿͰͼͳͪͶ; ͻͳΒͰͽͪͳΒ; Ͱͭ ͳ ͽ͵ͻͳͬͪΔͰ
ͼͬͰͼͽͳΓ;ͯͼ͵ͭͶͳͪ͋ͪ͵ͼͷͼͬͪͽͳͶͳͫͻͪͲͬͪΔͰ– ͫͻͪͲͬͪΔͰͶͳͪ
͆ͪͳͪͶͫͻͪͲͬͪΔͰ
ͪͻͪͬ
;Ͳ;ͬͪͱͪͬͪΔͰͺͲͳͽͳͬͳͬͻͰͯͼͽͳͳͯͫͻͳͳͼ͵;ͼͽͪ
ͬͪ ͳͲͯͻ;ͭͳͲͰͷͪΓͪ
ͯͪΒͰͪͷͪͱͳͬͽͪ;ͼͷͰͻͰΔͪ͵ΒͪͪͼͳͰͪͳΒͷ– ͪͻͯͷͲͪΒͰͯ
ͳͷ͵Β; ;ͬͪͱͪͬͪΒ; ͯͻ;ͭͰͪͳͪͶͰͲͪΒͰͯͳͰ̻;ͫͳͽͪ͵ͪͳͪͶͳͬͻͰͯͼͽͳͳͼͫͳͪ
ΒͰͬͰͶͳ͵ͪͺͪͼͼͽ͇ͪΒͪͻͯ͵ΒͳͳͳͲͭ;ͫͳ
ͺͼͽͪΒͰͫͰͲͶͳͪͷͪͼͪ
Ͷ;ͽͪͶͳͪ ͺͽ;Όͳͷͺ;ͽͰ
ͬͳͷͪ tͽͳ͵ͬͪͫͰͲ͵ͻͰͪi
ͼͰͳͲͬͰͼͷͫ;ͯ;ΕΕ;̹ͻͳͭͪͲͪͪͳͪͶ
ͯͪͪͼ͵ͪͯͳͯͰͶͭͳ
Βͪ ͭͶͫͪͶͳͲͷͪ ͪ ͼͬͰ ͪͳͰ ͭ;ͳ ͪͳͪͶ
ͳΒͰ ͼͪͷ ͺͳͽͪΔͰ ͪͼͽͳ ΒͰͯͭ ͪͻͯͪ ͬͰΕ ͳ
ΔͰͭͬͪͪͼ;ͪͺͽͻͰ͇ͫͪͽ;ͯͪ͆ͳ͵ͶͪΒ̺ͳͽͻͿΒ͵ͻͪΒͰͷͺͻͶͭͬͰ͵ͪͯͰͳͯͲͪ͵Γ;;ΒͰ
t̻;ͫͳͽͪ͵ ͪͳͪͶͳ ͼͫͳͪ ΒͰ ͬͰͶͳ͵ͪ ͺͪͼͼͽ ͇ͪΒ ͵Βͳ ͳ ͳͲͭ;ͫͳ ͺͼͽͪΒͰ ͫͰͲͶͳͳͷ
ͼͽͬͻͷ
ΒͪͶͬͷͶ;ͽͪͶͳͷͺͽ;Όͳͷͺ;ͽͰͬͳͷͪ
ͳͽͰͻͪͳͪͶͳͼͽͷͫͰͲͻͯͪͳͺͶͰͷͰͪ
ͯ͵
7
̓ͻͰͻͰͳͫͻͪͲͬͪΔͰ;ͼͻͺͼ͵ͷΒͰͲͳ͵;ΒͰͼͽͰͻͰͫͻͪͲ
49
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͰͪͻͯͼͪͳͲͭ;ͫΓͰͳͷͪͳͪͶͳͷͼͫͳͪͷͪͲͪͼͶ;ͱ;ΒͰΒΒͰͯͳͯͪͷ;ͼͰͺͯͳͭͰͳͼͽ
ͻͳΒͼ͵ͳ ͪͯͭͻͫͳ ͼͺͷͰͳ͵ ͪͯ ΔͰͭͬͷ ͺͻͶΕ;
ΒͰͻ ͫ;ͯ;Εͼͽͳ ͬͳͰ ͳ Ͱͷͪi
̺ͳͽͻͿ
ͼͽͻ
̽ͪͪͼ;͵ͶͪͷͪͰͷͪ ͷͰͼͽͪͲͪ ͪͳͪͶͰͳͯͰΒͰͳͼͽͪͬͬͰ
ͷͶͪͯͰͭͰͰ
ͻͪͳΒͰͼͰͰ͵Ͷ;Β;ͲͫͭͲͪΔͪͳͬͻͶͳͪ
ͬͰΕͼͪͷͲͪͳͲͻͪͱͪͬͪΔͰͳͼͽͪͬͬͪ͵ΒͳͯͭͬͪͻͪΒ;
tͼͬͰͽͼ͵ΒͬͶͪͯͳͳͶͳͭͪͻͳΒͳͪͬͶͪͼͽͳi
ͳΒͳΒͰͳͽͰͻͰͼ;ͰͷͳͶͼͻͯΒͰ͵ͼͺͶͪͽͪͳΒͳͷͶͪͯͰ
Ͷͳͼͽͳ̽ͪΒͰͽͽͪ͵
ͼͬͰͯͳͪͷͼͬͰͬͳͰͯͶͪͲͪ͵ͪͳͫͻͳΓͪͽͳͼͽ;ͯͰͪͽͪ;ͳͼ
ͽͻͪͼͽͬ
ͪͽͲͬͯͪΓͰ;ͼͪͬͻͪͬͪΔͰ
͵ΒͰͼͰͫͳͪ͵ͻͪΒ;Ͳͪͬͻͪͬͪͺ;ͽͰͷͫͰͲͺͬͻͪͽ͵ͪ;ͼͬ
Β;ͲͰͷΓ;
͆ͪΒͬͪͱͳΒͰͺͳͽͪΔͰ ͼͬͪ͵Ͱ ͯͭͬͻͰ ͫͻͪͲͬͰ ͺͶͳͽͳ͵Ͱ ΒͰͼͽͰͯͰͿͳͳͼͪΔͰͪͳͪͶͭ
ͳͽͰͻͰͼͪ ; ͫͻͪͲͬͪΔ;
͵ͪ͵ ͭͪ ͺͻͳͶͪͭͯͳͽͳ ͭͶͫͪͶͷ
ͪ ͳͼͽͬͻͰͷͰ ͼͪ;ͬͪͽͳ ͪ;ͽͰͽͳ
ͪͳͪͶ̽ͪ͵ͶͰ
͵ͪ͵ͷͳͼͶͳͽͳͭͶͫͪͶ ;ͫͻͪͲͬͪΔ;
ͪͯͰͶͬͪͽͳͪͳͪͶ ͇ͯͭͬͻ
ͪͺͳͽͪΔͰ͵ͪ͵ͬͫͻͪͲͬͪΔͰͱͰͶͳͷ
ͪͻͪͬ
ͲͪͽͰͬͪͪΒͺͻͰͯͭͬͻͪͺͳͽͪΔͰ͵ͪ͵ͬͯͻ;
ͽͬͱͰͶͳͷ
ͯͻ;ͽͬͺͷͰͻͳͼͻͺͼ͵ͭͬͰ͵ͪ
ͳͶͳͺͷͰͻͳ͵ͻͺͻͪͽͳͬͭ͵ͪͺͳͽͪͶ͇ͪͯ;ͬͰ͵ΒͰ
ͫͻͪͲͬͪΔͰͫͳͶͼͽ;ͫͪͳͪͶͭͳͯͰͽͳͽͰͽͪ͋ͺͼͰͫͷͻͪͯͪͼͽͪͰͳ;ͬͻͰͷͰͳͷͪͭͶ
ͫͪͶͳͲͷͪ
͵Βͳ ͼͬΒͷ ͳͯͰͶͭͳΒͷ
ͪ ͺͼͰͫ ;ͳͿͳ͵ͪͳΒͷ ΒͰͲͳ͵ͪ ͪͷͰͽͪΔͰͷ ͰͭͶͰͼ͵ͭ
ͳ
ͺͼͻͰͯͼͽͬͷͳͿͻͷͪͳͳͽͰͶͭͳΒͪ
ͺͽͳͻͰͪͳΒͰͳͻ;ͳͪͳͪͶͰͳͯͰͽͳͽͰͽͰ̀ͪ
ͯ;ͬΒͰͯͳͼͽͬΒͰͯͭͪͻͯͪ
Ͱͷ;ΒͰΒ͈Ͷͪͽͺͳͼͪ
ͫͻͪͲͬͳͼͳͼͽͰͷͳͷͪͪΒͬͪͱͳΒ;
;Ͷͭ;̽ͫͻͼͷͳΓͰͪ
ͺͪͽͻͳͽͼ͵ͳ;ͼͷͰͻͰͪͺͻͼͬͰͽͪ
ΒͪͪͳͰͭ;ΒͰͪͳͪͶͪͳͺͪͽͻͳͽ
ͼ͵ͪͼͰΕͪΔͪ
ΒͪͪͪͳͪͶ;ͼͬͰͼͽͳ;ͽͰͷͰΓ;ΒͰͪͳͪͶͳͳͯͰͽͳͽͰͽ
̸̸͉͉̈́́͋̾͋͌
̸̸̸͈͚͇̺̻͆̾͆̾̈́̓́ͣ͢ͅͶͫͪͶͳͭͶ͵ͪͶ;ͼͻͺͼ͵ͷoͫͻͪͲͬͪΔ;
Lasch, C. (1986). /BSDJTUJǁLBLVMUVSB
;BHSFC/BQSJKFE
͏ͬͰͽ͵ͬͳΕ
̺
͆ͪͳͪͶͳͳͯͰͽͳͽͰͽͳ ͻͰ
͵ͼͽͻ;͵ͳΒͪͳͼͽͳͽ;ͳΒͪ;͊ͻͫͳΒͳ ͳͯͰͶ
ͭͳΒͰ
ͫͻͪͲͬͪΔͰ
ͷͰͯͳΒͳ
͍ͳͶͲͿͳΒͪͳͯͻ;ͽͬ, XIX–99
̹Ͱͭͻͪͯ́ͼͽͳͽ;ͽͲͪͿͳͶͲͿͳΒ;ͳ
ͯͻ;ͽͬͰ;ͽͰͻͳΒ; –
ͅͳͽͻͬͳΕ
͡
͋ͻͪͲͳͳΒͪͳͺͰͻͳͿͰͻͳ͵ͪͺͳͽͪͶͳͲͪͷ. ̹Ͱͭͻͪͯ́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱ
ͼͽ;ͯͳΒͰ
ͅͳͶͼͪͬΓͰͬͳΕ
͡
̺ͳΌͰΔͪͳͼͶ;ͽΔͰ͆ͳ͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
ͅͳͽͻͬͳΕ
ͅ
͊ͻͺͼ͵͵Ͷͪͽ ̹Ͱͭͻ͈ͪͯͻͪͬͳͿͪ͵;ͶͽͰͽ
ͅͻͰ
̾
̽;ͬͻͰͷͰͪͰͼͰΒͷͪͼͬΒ͵;Ͷͽ;ͻͳ̹Ͱͭͻͪͯ̓;Ͷͽ;ͻͪ
͉ͰͳͰͻͽ
͊̾
̻ͶͫͪͶͪͰ͵ͷͳΒͪ̓ͪ͵ͼ;ͫͭͪͽͳͺͼͽͪͶͳͫͭͪͽͳͳͲͪͽͼͳͻͷͪͳ
ͺͼͽͪΒ;ͼͳͻͷͪͳΒͳ. ̹Ͱͭͻͪͯ͐ͳͭΒͪͽͪͷͺͪ
͊Ͱ͵;ͶͳΕ
͆
́ͲͪtͷͪͶͳͬͻͪͽͪi– ̓ͽͽͪͷͽͻ;ΒͰͯͰ; ̽ͼͽ;ͺͪIUUQQFTDBOJLOFU
iza-malih-vrata-ko-tamo-truje-decu/ <ͺͻͳͼͽ;ͺΓͰ>
͐ͷͼ͵ͳ
͆
͎ͰͭͰͷͳΒͪͳͶͳͺͼͽͪͪ͵͆ͬͳ͉͊ͪͯ;ͫͳ͵
͌ͲͰͶͪ
ͅ
͍ͳͶͲͿͳΒͪͫͻͪͲͬͪΔͪ* ̺ͻͪ ̺ͳͼ͵ͪ͵ͶͪͲͪͫͻͪͲͬͪΔͰͬͪͼͺͳͽͪͪ
͐ͰͽͬͰͻͳ͵ͬͪ
͇
̓ͷͺͶͰͽͻͰͼͽͻ;͵ͽ;ͻͳͻͪΔͰͬͰ͵ͪͳͶͳͽͪͼͰ͵ͻͳΒͰͳͲͪͭͶͫͪͶͭ
ͫͻͪͲͬͪΔͪ̽ͼͽ;ͺͪIUUQTTUBOKFTUWBSJDPNPMHB-cetverikova-kompletno-
restrukturiranje-DPWFLB<ͺͻͳͼͽ;ͺΓͰ>
httpwww.carsa.rs/kakao-unistiti-obrazovni-sistem-u-sedam-koraka/ <ͺͻͳͼͽ;ͺΓͰ>
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
/&."/+"1"/Ƅ&-,07*Ƃ
5)&(-0#"-"/%5)&(-0$"-*/4&3#*"/&%6$"5*0/
– Global and (or) National Interest –
SUMMARY
One of the key roles of education, from its beginnings until the present day, is the construction and pre-
servation of national identity. For centuries, education has been a path and a way of self-determining society,
but only when it was in the service of sublime values, and not subordinate to the eruptive goals. Education
should be a social corrective and unquestionable vertical of society, which fosters and continues to transmit
the spiritual and moral values on which society is founded. New ideology, neoliberal education, on the prin-
ciple of free market, has brought us schools of educational services, and pupils-consumers, who are deprived
of any development of autonomy, creativity and critical thinking, easily adopt a new system of values,
completely opposite to that value system by which religious education has been shaping our education for
centuries, and therefore, the religious education of today has remained the strongest obstacle that this system
completely implemented in our educational system without any difficulties. In today’s schools, there is no
place for national ideas and attitudes, young generations are not educated for knowledge and virtues, but
POMZGPSFYQSFTTJOHUIPTFBUUJUVEFTUIBUGJUuUIFXPSMEHPWFSONFOUBOEPMJHBSDIZJOQPXFSi
XIPTFJOUFSFTUJT
merciless exploitation of a young person. The most important issue for any responsible education policy is
to define the national interest in education, and how to adapt to global while maintaining authentically nati-
onal. Therefore, the question is how to think globally (in education) and act nationally. The answer to this
question, what kind of education we want, firstly requires the answer to the question what kind of society we
want – man-oriented Serbian society or corporate capital-PSJFOUFE &EVDBUJPOIBTBMXBZTCFFOUIFQJMMBSPG
the national ideology. In particular, this must remain in the times of globalism, which through its ideology,
and especially through the unification of language (by imposing English) and through information
technology, undermines the nation and destroys national identities. Well-designed, patriotic-oriented edu-
cation strengthens and nurtures national and patriotic feelings, strengthens national consciousness and
justifies national identity. Therefore, what should be educational and pedagogical ideal of our educational
TZTUFN *TJUBWBMVFTZTUFNCBTFEPOOPSNBUJWF consumerism, hedonism and egoism, in a word, on consu-
NFSMJGFTUZMFu*TQFOE
UIFSFGPSF*BNiPSJTJUBWBMVFTZTUFNCBTFEPOUIF0SUIPEPY 7JEPWEBO
FUIJDTXIJDI
fosters the love of the the homeland and where love, willingness to sacrifice, solidarity and honesty are pro-
NPUFE 5IVT
JOUJNFTXIFOUIFJEFPMPHZPGHMPCBMJTNVOEFSNJOFTUIFOBUJPOBMBOEQSPNPUFTJOUFSOBUJPOBM
when patriotic values fade, when there are more and more of those who glorify and appreciate more foreign
interest and values than national ones, the importance of patriotically based education gains significance.
,&:803%4 education, globalization, transition, national and global education.
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͅ1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̸̸̸͇͉̹͆̽́̈́́̀́̽̾̀́̾͢͠͡͠ͅͅ
̸̸͎͇̺͇̻̺͉̹̽͌͆̾̽́͆͊͋͊͠2
–͵ͷ;ͳͼͽͳͳͷͯͳΒͪͶͳͼͽͳ͵ͪͳͼͽͷͳΓ;–
̸̸͊̿̾͋̓ ̀ͪ͵ͼͽͳͽ;ͳͼͪΔͰΒͰͯͰͪͳΒͰ
ͺͻͰͯͺͻͳͻͯͳͿͪ͵ͽͻͪ
ͽͰͻͳͽͻͳΒͰͳͺͻͳͻͯ-
ͯͻ;ͽͬͰͳΓ;ͯͳͳͳͼͽͳͽ;ͳΒͪ͵ΒͰͳͼͽͬͪͻͪΒ;
ͪΒͫͳͽͳΒͳΒͰͬͻͰͯͼͳ͵ͬͳͻ ͬͻͰͯͼͳ͵
ͼͰͲ;ͼ
͵ͪ͵ͫͳͻͰ͵ͪ̽ͳͻ͵Ͱͷ
͋ͰͺͽͰͬͻͰͯͼͽͳ
;ͬͰͻͰΔͪͳͼͳͷͫͶͳ
ͯ;ͬΒͰͯͳͼͽͬͪͻͯͪ
ͳͲͳ͵ͶͳͳͲͯ;ͫͳͰͪͻͯͭͫͳΕͪ
͵ΒͰͪͪΒͫΓͳͪͳͳͲͻͪͱͪͬͪΒ;ͽͫͳΕͰ ͷͰͽͪͿͳͲͳ͵ͪͪͻͯͪ–
͎ͰͭͰͶ
ͷͭ;ΕͪͬͪΒ; ͺͽͰͺͻͳͬͪΕͰͳ ͳ ͶͰͭͳͽͳͷͳ ͷͯͰͶ ͯͻͱͪͬͪΔͪ ͽͰ ͲͪΒͰͯͳͰ ͵ͪ ͼͶͫͯͰ
̓ͪͯͪΒͰͯͪͪͻͯͭ;ͫͳ ͳͶͳͷ;ͻ;Ͱ
ͯ;ͬΒͰͯͳͼͽͬ
ͭ;ͫͳͳͼͺͼͽͬͰͪͷͰͻͳͶͪͳͬͻͰͯͼͽͳ
ͪ
ͯͪͶͪ͵ͺͻͳͬͪͽͪͽ;Όͪ͵ͪͼͬΒͪ̀ͪͽͯͪͪͼͼͻͺͼ͵ͳͪͻͯͰͷͪΒͰͯͳͼͽͬͰͪͪͳͪͶͪͷͰͻͳͶͪ
̽;ͬΒͰͯͳͼͽͬͼͻͺͼ͵ͭͪͻͯͪͻͪͲͫͳΒͪΒͰ;ͬͳͰͪͬͻͪͽͪͳͪͻͪͲͶͳͳͽͰͪͳͰͳͲͷͯͳͼ
͵ͽͳ;ͳͽͰͽͪ͵Βͳͼ;ͼͰΒͪͬΓͪͶͳ;ΔͰͭͬͷͳͼͽͻͳΒͼ͵ͷͽͻͪΒͪΔ;͊ͳͼͽͰͷͪͽͼ͵ͳͷͺͽͳͼ͵ͳͬͪΔͰͷͺͻͪ
ͬͼͶͪͬ-ͼͬͰͽͼͪͬͼ͵Ͱͯ;ͬͼͽͳͪΒͺͻͰ͵ͷ;ͳͼͽͳ͵ͳͷͪͽͰͳͲͷͷ
ͪͺͽͷͷͯͳΒͪͶͳͼͽͳ͵ͳͷͳ
ͽͰͻͪͳͪͶͳͲͷͷ
ͼͻͺͼ͵ͳͪͻͯΒͰͭ;ͫͳͳͭ;ͫͳͼͬΒͬͻͰͯͼͳ͵ͬͳͻͳͻͳΒͰͽͪͳΒ;̽Ͱͼͽͻ;͵ͳΒͪ
ͼͬͰͽͼͪͬͼ͵-ͬͳͯͬͯͪͼ͵Ͱ ͯ;ͬͼͽͳ ͬͯͳͶͪ ΒͰ ͵ͪ ͭ;ͫΓͰΔ; Ϳ;ͯͪͷͰͽͪͶͭ ͵ͻͰͪ ͼͺͼͽͬͰͭ
ͳͯͰͽͳͽͰͽͪ
;ͻ;ͪͬͪΔ;ͪͳͪͶͰͼͬͰͼͽͳ
;͵ͻͪͽ͵
ͭ;ͫΓͰΔ;ͼͬΒͰͯ;Ͱ͆ͪͷͰͻͪͪ;ͽͻͪͬͭͻͪͯͪ
ΒͰͼͽͰͯͪ;͵ͪͱͰͪͺͭ;ͫͼͽ͵ͷ;ͳͼͽͳ͵ͰͼͰ͵;ͶͪͻͳͲͪͳΒͰ
͵ΒͪΒͰͼͳͼͽͰͷͪͽͼ͵ͳͻͪͲͪͻͪͶͪͪΒͫͳͽͳΒ;
ͯͻͰͯͳ;ͼͻͺͼ͵ͰͪͳΒͰ– ͺͻͪͬͼͶͪͬ; ͼͬͰͽͼͪͬͼ͵;
ͪͶͳͳͪͽͯͪͯͪͪΔͳͬͳͷͯͳΒͪͶͳͲͪͷ
ͼ
ͬͷ;ͽͺͳΒͷ
ͯͪΓͰͯͰͼͽͻ;ͳͻͪͯ;ͬͼͽͼͻͺͼ͵ͭͪͻͯͪ ͪͳͼͽͷͼ;Ͳͪͯͪͽ͵;ͳͳͷͪΒ;ͳͼͽͳͳΓ
ͽͰ
ͪ ͵ͻͪΒ;
ͯͪ ͯͭͬͻͳ ͪ ͺͳͽͪΔͰ ͷͱͰ Ͷͳ ͼͰ ͼͻͺͼ͵ͳ ͪͻͯ ͬͻͪͽͳͽͳ ͼͬͷ ͺͻͪͬͼͶͪͬͷ-
ͼͬͰͽͼͪͬͼ͵ͷͳͯͰͽͳͽͰͽ;
ͳΒͰͶͳͺͻͰ͵ͪͼ
͉̓͌͐͆̾̾͐́͡ ͼͻͺͼ͵ͯ;ͬΒͰͯͳͼͽͬ
͵ͷ;ͳͲͪͷ
ͷͯͳΒͪͶͳͲͪͷ
1
profapetar@gmail.com
2
͉ͪͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ;͵ͬͳͻ;ͪ;ͳͼͽͻͪͱͳͬͪ͵ͭͺͻΒͰ͵ͽͪ́́́t̓ͼͬͳͅͰͽͳΒͪ
ͳͲͷͰΌ;ͪͳͪͶͭͳͯͰͽͳͽͰͽͪͳͰͬͻͳͽͰͭͻͪͳΒͪi
͵ΒͳͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰ
ͪ;͵Ͱͳ
ͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͫͻͪͺͶͳͽͳ͵ͪͷͱͰΒͰͯͷͪͻͯ;ͯͪ;ͬͪͳͫͻͪͲͳͪͼͽ
ͶͪͭͪͯͬͯͳͯͪͫͳͻͪͳͲͷͰΌ;ͱͳͬͽͪͳͪͼͽͳ
ͪͪͪΒͭͻͪͭͪͶͳͪͬͪͳΒͰͯͭͳͯͻ;ͭͭ
ͪͅͻ͵͊ͪͅͻ͵ͬͳΕ
́ͲͬͳͿͻͰͼͪ͵ͪͼͽͪͻͪͽ;ͭͪͬͰΒͰ
ͳΒͰͼͬͰͺͻͺͪͶ͵ͪͯͺͻͺͪͶͼͬͰΒͰ
͉ͪΒ͵͈Ͱͽͻͬ͆ͭ
̺͇͌̽–̸̸̸̸͎͇̺͇̺͇͉͇͇̻͉̽͌͆̾̽́͆͊͋͋̾̾͆̽͆͋͢͠͡͠ͅ
̀ͪ ͵ͼͽͳͽ;ͳͼͪΔͰ ΒͰͯͰ ͪͳΒͰ
ͺͻͰͯ ͺͻͳͻͯͳ Ϳͪ͵ͽͻͪ ͽͰͻͳͽͻͳΒͰ ͳ ͺͻͳͻͯ-
ͯͻ;ͽͬͰͳΓ;ͯͳͳͳͼͽͳͽ;ͳΒͪ͵ΒͰͳͼͽͬͪͻͪΒ;
ͪΒͫͳͽͳΒͳΒͰͬͻͰͯͼͳ͵ͬͳͻ ͬͻͰͯͼͳ
͵ͼͰͲ;ͼ
͵ͪ͵ͫͳͻͰ͵ͪ̽ͳͻ͵Ͱͷ
͋ͰͺͽͰͬͻͰͯͼͽͳ
;ͬͰͻͰΔͪͳͼͳͷͫͶͳ
ͯ;ͬΒͰͯͳͼͽͬ
ͪͻͯͪ
ͳͲͳ͵Ͷͳ ͳͲͯ;ͫͳͰͪͻͯͭͫͳΕͪͳ͵ΒͰͪͪΒͫΓͳͪͳͳͲͻͪͱͪͬͪΒ;ͽͫͳΕͰ ͷͰͽͪͿͳ
Ͳͳ͵ͪͪͻͯͪ– ͎ͰͭͰͶ
ͷͭ;ΕͪͬͪΒ;ͺͽͰͺͻͳͬͪΕͰͳ ͳͶͰͭͳͽͳͷͳͷͯͰͶͯͻͱͪͬͪΔͪͽͰͲͪΒͰͯͳ
Ͱ͵ͪͼͶͫͯͰ́ͯͰͽͳͽͰͽͪͳΒͰͬͰ͵ͬͳͷͪͼͰͫͶͳ͵;ΒͰͪͷͳͽͬͳͷͪ
ͼͳͷͫͶͳͷͪ
ͯͭͪΌͪΒͳͷͪ
Ͷͳͼͽͳͷͪ
ͽͪ͵ͪͷͪ ͼͶͪ ; ͳͼͽͻͳΒͼ͵ͷ ͽͻͪΒͪΔ; tͅͳͽ ͺͻͰ͵Ͷ;
ͯͪ͵ͶͰ
ͽͻͰ;ͽͪ͵ ͳͶͳ
ͯͭͪΌͪΒ;Ͳ͵ΒͳΒͰͯͪͪͻͯͬͰͲ;ΒͰͼͬΒͺͼͽͪͪ͵
ͪͪΒͫΓͳͪͳ͵ͪͲ;ΒͰ͵ͪ͵ͽͪΒͪͻͯͻͪͲ;ͷͰ
ͼͰͫͰi ̹ͰͶͪ
ͼͽͻ
͊ͬͪ͵ͳͪͻͯ
ͯͪͫͳͺͻͰͯͼͽͪͬΓͪͰͶͳ;ͳͯͻͱͪͼͰ͵ͪͰͶͳͪ
ͷͻͪ
ͳͷͪͽͳͯ;ͬ;͵ͺ;͵Βͪͭͪͯͻͱͳͪ͵;ͺ;͋ͪ͵ͺͪͼͽͬͪͻͪͳͲ͵Βͳ ͽͻͪΒͰͳͳͳͺͻͰͯͪΔͰ͵ΒͰ
ΒͰͰͺͻͰ͵ͳͯ
ΒͰͻ;ΔͰͷ;ͳΒͰͼͪͷͺͻͶͼͽͬͰΕͳͼͪͯͪΔͼͽ;͵ΒΒΒͰͬͰΕͲͪͺͰͶͪͫ;ͯ;Ε
ͼͽ͆ͪΒͬͰΕͪΒͰͳͶ;ͲͳΒͪͬͰͻͬͪͽͳͯͪͼͰΓ;ͯͳͺͻͬͰͼͽͬͰͻ;͵ͬͯͰͻͪͳͪͶͳͷͻͪͲͶͲͳͷͪ;
͵ΒͳͷͪͯͷͳͪͽͷͰͼͽͲͪ;ͲͳͷͪΒ;ͳͽͰͻͰͼͳt͡;ͯͳͰͱͳͬͰͻ;͵ͬͯͰΕͳͼͰΒͰͯͳͻͪͲ;ͷͷ
͇ͳ Ͱ ͷͭ; ͯͪ ͵ͪͶ͵;Ͷͳ; ͳ ͯͰͶ;Β; ͻͪͳͪͶ ͯ͵ Ͱ ͯͰͿͳͳ; ͼͬΒͰ ͼͺͼͽͬ ͈Ͷͳͽͳ͵ͪ
ͳͽͰͻͰͼͪͺͻͰͽͺͼͽͪͬΓͪͳͯͰͽͳͽͰͽi ͎ͪͽͳͭͽ
ͼͽͻ
͊Ͷͷͳ͵ͻͳͲͪͬͻͰͯͼͽͳ
͵ͪ͵
ΒͰ̽ͳͻ͵Ͱͷ;ͼͬΒͳͷͪͪͶͳͲͪͷͪͺ͵ͪͲͪ
ͳͲͪͲͳͬͪΒ;͵ͻͳͲ;;ͭͻ;ͺͳͷͳͳͯͳͬͳͯ;ͪͶͳͷͳͯͰͽͳͽͰ
ͽͳͷͪ
;͵ͻͪΒΔΒͶͳͳΒͳ
ͻͪͼͺͪͯͪΔͰͯͻ;ͽͬͰͳͫͶͳ͵ͪ
ͪͼͬͰͽͬͯͳ͵ͪͼ;ͳͳͯͳͷͽͰͯͰͳΒͪ
ͷͪͷͰΌ; ͶͪͬͳͷͪͽͰͲͪΒͰͯͳͰ
ͯͯͪͶͳͫͳͼͷ– ͪͳͪͶΒͯͰͲͻͳΒͰͽͳͼͪͼͽͳ͇ͽͷͰΒͰ
ͬͻͶͪͯͪ;ͽͭͬͻͳͳ̽ͼͽΒͰͬͼ͵ͳ
;͵ͪͲ;Β;Εͳͪͺͪͼͼͽͯͭ;ͫΓͰΔͪͽͪ͵Ͱ ͼͶͪ
ΒͰͻ
tͳͷͷͻͪͶ-ͻͰͶͳͭͳͲͪͳͯͰΒͪ͵ͯΒͰͯͭͪͻͯͪͯΌͰͯ͵ͻͪΒͪ
ͳͱͳͬͳͼͰ
ͪͼͽ;ͺͪͺͪͳͪͳ
͵;͵ͪͬͳ͵ͪͺͽͻͰͫͪ ͯͪͼͰΓ;ͯͳ;ΒͰͯͳͰͻͪͯͳͼͺͪͼͰΔͪͼͽͷͪ͵ͪ– ͼͬͪ͵ͭͻͪΌͪͼ͵ ;ΒͰͯͳΔͰΔͰ ;
ͽͪ͵ͬͷͼͶ;ͪΒ;ͯͻ;ͭͳͳΓͰͬͪͰͷͱͰͳͷͪͽͳ͋ΒͰͺͻͰͯͼͰΕͪΔͰ͵ͻͪΒͪ
ͺͰͽͪ͵͵ͻͪΒͪi ̽ͼͽ
ΒͰͬͼ͵ͳ
ͼͽͻ
̿ͳͬͳͷ ; ͬͻͰͷͰ; ͫͰͲ ͳͯͰͽͳͽͰͽͪ
ͯͼ ͬͻͰͷͰ; tͿͶ;ͳͯͭ ͳͯͰͽͳͽͰͽͪi ̹ͪ;ͷB
͆ͪͻͪͬ
ͼ;ͯͫͳͪͽͪ͵ͬͳͳͬͳͶͳͲͪͳΒͪ
Ͳͪͼͬͪͳͪͽͪ͵ͬͳͷͺͻͳͳͺͳͷͪ
ͯͪͬΒͰͺͲͪͽͪ
͉ͪͲͶͳ͵ͪͳͲͷͰΌ;ͺ;͵ͭͺͻͰͱͳͬΓͪͬͪΔͪ
ͭͶͭͱͳͬͽͪͳͯͼͽΒͪͼͽͬͰͭͱͳͬͽͪͺͳͬͪͪͳͯͰΒͳ
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͯͅͅͳΒͪͶͳͲͪͷͳͯͪΓͰͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ...
ͼͶͫͯͰ́ͲͰͺͻͰͼͽͪͭͰͽͼͪͽͺͻͪ͵ͶͳͲͪͳΒͳͳͯͷͳͪͳΒͳ
ͯͼͳͲͽͺͻͪͺͻͰͷͪ
ͼͬͰͷ;ͽͺͳͽͪͬͪͼͺͼͽͬͰͳͼ;ͫΒͰ͵ͽͳͬͳͽͰͽ
ͳͲͻͪͼͽͪͪͻͰͽͳͺͼ͵ͳͷͯͰͶͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ͊ͽ
ͭͪΒͰͳͼͻͺͼ͵ͳͫͻͪͲͪͬͰ͵ͬͭͽͻͪΒͪΔͪͳͺͼͽͪΒͪΔͪ;ͽͰͷͰΓͰ;͵;Ͷͽ;ͻͳͼͶͫͯͰ͵ͪͽͰͷͰΓ;
ͳͯͰͽͳͽͰͽͪͪͻ͇ͯͪͬͪΒͼͻͺͼ͵ͳͪͳͪͶͳͲͪͷ
ͳΒͰ ͼͰ ͳͼͯͳͽͰͪͶͪͲͳ ;ͳͯͰΒͳ ͼͶͫͯͰ
ͪ
ͪΒͫΓͳͪͳͯͰͿͳͳͼͪΒͰͬͪ͊͠͵ͰͻͶͳΕt͆ͬͳͪͳͪͶͳͲͪͷͲͪͳͬͰͻ;;ͼͰͫͰ
ͼͶͪΔͪΔͰ
ͪͼͬΒ;ͼͺͼͽͬͰ;ͼͪͭ;
ͽ͵ͪͲͼͬͰͷ;ͼ;ͱͪΔͼ͵ͷ;ͳ;ͼͰͫͳͳ͵ͼͰͫͰ
ͺ;ͲͯͪΔͰ;ͼͽͪͻ;ͳͬͰ;
ͳͼͽͳ;ͯͪ;ͼͽͬͪͻͳͼͶͫͯͰͳͷͪͼͪͷͽͼͰ;ͲͷͰi ͊͵ͰͻͶͳΕ
ͼͽͻ
͊ͷͳͼͪͼͬΒͰ
ͳͼͽͻͳΒͰͳͼͬΒ;;Ͷͭ;;ΔΒͼͻͺͼ͵ͳͪͻͯΒͰ ͺͰ ͪͶͪͲͳͽͳͭ ͪͼͪ͵ͪͯ ΒͰ
ͼͪͭͶͪͼͳͯͰΒͳ
ͼͬͰͽͼͪͬΓͪ
͵ΒͪΒͰͼͪͳΔͪͬͪͶͪͼͬ;ΔͰͭͬͭͯ;ͬͭͱͳͬͽͪ
ͼͪͲͳͯͪͽͰͷͰΓͰͼͬΒͰͯͻͱͪͬ
ͼͽͳ͋ͳͷͰͼͰ ΒͰͯͪͪͻͯͺͻͰͫͻͪͲͳ;ͪͳΒ;
;ͼͷͳͼͶ;ͳͲͪͰΔ;͵ΒͰΒͰͬͪΒͺΒͪͷͯͫͳ;
͵ͪͼͳΒͪͬͻͰͷͰͪ
Ͱͷ;;ͺͻͪͬͳ͉ͪͯͬͪ͊ͪͷͪͻΘͳΕͪͬͯͳt͊ͻͫͳͼ;ͺͼͽͪͶͳΒͰͯͪͯͺͻͬͳ
ͪͻͯͪͪͼͽͪͻͷ͵ͽͳͰͽ;͵Βͳͼ;ͫͻͪͲͬͪͶͳͼͬΒ;ͪͳͪͶ;ͼͬͰͼͽi ͊ͪͷͪͻΘͳΕ
ͼͽͻ
͇ͬ; ͵ͼͽͪͽͪͳΒ; ͺͽͬͻΌ;ΒͰ ͳ ΒͰͯͪ ͯ ͬͯͰΕͳ ͳͼͽͻͪͱͳͬͪͪ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ
ͫͻͳͽͪͼ͵ͳͪ;ͳ͵̾ͽͳ͊ͷͳͽ
͵Βͳ;͵ΔͳͲͳ͆ͪͳͪͶͳͳͯͰͽͳͽͰͽ ͭͬͻͳͽͷͰ
ͯͪͺͼͽΒͳͰ͵Ͷͳ͵ͪͻͯͪͲͪ͵ΒͰͳͷͪͷͯ͵ͪͲͯͪΒͰΔͳͬͪͳͪͶͳͳͯͰͽͳͽͰͽͼͽͪͻͳΒͳͯ
97*** ͬͰ͵ͪ
ͪ͵ͪ ͺͻͳͷͰͻͰͪͬͯͳ͉;ͼͰ
̾ͭͶͰͲͰͳ͊ͻͫͰ͇ͬ; ͽͰͲ;ͺͻͰ;Ͳͳͷͪ̾ͻͳ͵ ͎ͫͼͫͪ;ͷͳ
ͯͯͪΒͰͯͪΒͰ͵ͯ͊ͻͫͪͽ;Γͳͬ;͵ͻͳͶ;ͻ͵ͬͰ
ͼͽͻ
͈ͻͰͷͪͽͷͰ
ΒͪͼΒͰͯͪͼ;͊ͻͫͳ
ͷͰΌ;ͺͻͬͳͷͪ;̾ͬͻͺͳͳͷͪͶͳΒͪͼͿͻͷͳͻͪ;ͳͳͲͻͪͱͰ;ͪͳͪͶ;ͼͬͰͼͽ
Ͱͷ;ͭͬͻͰͰ
ͼͪͷͼͻͺͼ͵ͳͬͰΕͳͺͻͳͲͪͽͳͼͽͻͪͳͪ;ͽͻͳ́ͲͬͻͳͽͰͷͰΓͪͳͪͶͭͳͯͰͽͳͽͰͽͪ͊ͻͫͪͼ;
ͺͻͰͼͬͰͭͪͼͬͰͽͼͪͬΓͰͳ̓ͼͬͼ͵ͳͲͪͬͰͽ
̸̺͇̺͊̾͋͊̾͡–̸͎͇̺͍͉͉͈̽͌͆́̾̾͆͋͊͊̓̾͆ͅ͏̸͇̺́͆̈́͆̾͊̾͊͋́
͆Ͱͷͪ ͼ;ͷΔͰ ͯͪ ͼͬͪ͵ͪ ͪͪͶͳͲͪ ͼͻͺͼ͵Ͱ ͯ;ͬͼͽͳ
ͼͻͺͼ͵ͭ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ
ͫͰͲ
ͫͲͳͻͪ ͪ ͽ ͼ ͵ΒͰ ͺͲͳͳΒͰ ͵ͻͰΕͰ ͽͰͳͼͽͳ͵Ͱ ͳͶͳ ͪͽͰͳͼͽͳ͵Ͱ
ͪͳͪͶͰ ͳͶͳ Ͱ͵Ͱ ͯͻ;ͭͰ
ͷͻͪ ͯͪ ͵ͻͰͰ ͯ ͺͻͪͬͼͶͪͬΓͪ
ͯͼ ͼͬͰͽͼͪͬΓͪ
Ϳ;ͯͪͷͰͽͪͶͰ ͬͻͰͯͼͽͳ ͪ ͵ΒΒ ΒͰ ͽͪ
ͯ;ͬͼͽͳͲͳ͵Ͷ̹ͪͰͲͫͲͳͻͪͪͽͯͪ͵ͶͰͯͶͪͲͳ
ͼͬͪ͵ͳ͊ͻͫͳ;ͼͰͫͳͼͳ̓ͼͬͼ͵ͳͲͪͬͰͽ
t͋ΒͰͪͲͪΒͰͯͳ͵ͪͳͯͰΒͪ͵ΒͪΒͰͼͻͺͼ͵ͳͪͻͯͯͻͱͪͬͪͶͪͬͰ͵ͬͳͷͪ
͵Βͪͷ;ΒͰͯͪͶͪ͵ͻͳͶͪͯͪͼͰ
;ͽͰ͵ͳͷͻͪͽͬͳͷͪͼͶͫͯͳ
Ͳͫͭ͵ΒͰͼ;ͺͽͷ;ͲͰͶͳͯͪͷ;ͽͪ ͵ͻͳͶͪͶͷͰͳͼͺ;ͽͪͬͪΒ;
͵Βͪͷ;
ͪΒͲͪͯ
ΒͰͯͳͪͷͱͰͺͼͶ;ͱͳͽͳ͵ͪΒͰͲͭͻͺͬͭ͵;ͺΓͪΔͪͯͪͺͻͰͱͳͬͳi ͊ͪͷͪͻΘͳΕ
ͼͽͻ
͊ͬͰͽͼͪͬΓͰΒͰͼͪͼͬΒͳͷͯͭͷͪͽͼ͵ͳͷͺͻͳͳͺͳͷͪͬͰͻͷ
ͪͯͷ
Γ;ͫͪͬΓ;
͵ΒͰͼ;͊ͻͫͳ
ͲͪͬͪΓ;Β;Εͳ ͵ͰͲ; ̈́ͪͲͪͻ;
ͼͬΒͳͷ ͰͻͳͲͷͷ ͳ ͱͻͽͬͷ Ͳͪ ͪͻͼͽͬ ͰͫͰͼ͵
ΒͰͯͷ Ͳͪͼͬͪͭͯͪ
ͺͼͽͪͬͳͶͳ͵ͪͬͻͬͳͺͻͳͳͺͬͻͰͯͼͽͳ
;ͻͪͼͶ;ͼͪͷ;ͫͳͽͪͳͪͶͭͫͳΕͪͳͼͬͰͼͽͳͼͻͺ
ͼ͵ͭͪͻͯͪ͊ͻͫͳͼ;ͺͻͳͷͪΔͰͷͺͻͪͬͼͶͪͬΓͪ ̻ͯͻ͵ͪ
;Ͷͳ;ͻͰͯͻͳΕͪͼ͵ͳͳͼͽͻͳΒͼ͵ͳ
ͪͻͯͪ
ͪͶͳͼ;;ͼͺͰͶͳͯͪͼͪ;ͬͪΒ;ͳͼͬΒ;ͳͯͳͬͳͯ;ͪͶͼͽ͊ͻͺͼ͵ ͺͻͪͬͼͶͪͬΓͰ ͼͬͰͽͼͪͬΓͰ
ͽͰͶͽͬͻͰ ͬͳͯͬͯͪͼ͵ͷ Ͱͽͳ͵ͷ
ͺͼͽͪͶ ΒͰ ͵Γ;ͪ ͯͻͰͯͳͪ ͪͳͪͶͭ ͵ͪͻͪ͵ͽͰͻͪ
ͼͻͺͼ͵ͭͪͻͯͪͳͼͪͷͳͷͽͳͷͪΒͫͳͽͳΒͪͳΔͰͳͪ͵ͼͽͳͽ;ͳͼͪΔͪͳͯͻͱͪͬͪΔͪͯͻͱͪͬͽͬͻͰ
ͳͯͰΒͰͼͻͺͼ͵ͭͪͻͯͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͼͻͰͯͳͽ;;͵;ͺͰͪͻͯͰͽͻͪͯͳͳΒͰ
͵ͪͬͻͳͪͽͪ͵ͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪͼͽΒͳ
Ͱͺͼ͵ͪͼͶͳ͵ͪ̓ͼͬͼ͵ͭͫΒͪ
ͪΒͯͻͪͭͰͳΒͰͫͶͪͭͼͻͺͼ͵ͭͪͻͯͪt̀ͪͳͼͽͪ͵ͼͬͼ͵ͺͻͰͯͰΓͰΔͰ
ͪΒͯ;ͫΓͰΒͰ;ͼͰͰͪͻͽͪ͵ΒͪͫͰͶͰͱͪͬͪͲͪΒͰͯͳ͵ͳ͵ͪͻͪ͵ͽͰͻ͊ͻ̸ͫͪ͵ͼͰͽͷͪͻͯ;
͵ͪͽ
ͼͰͬͳͰͺ;ͽͪͽͰͶ
ͳͲΔͰͭͬͰͳͼͽͻͳΒͼ͵ͰͼͬͰͼͽͳͼͳͶͷͳͲͫͪͳͺͻͰͯͪΔͰ̓ͼͬ;
ͽͰΕͰͬͳͰ
ͫͳͽͳͳͼͽͳͪͻ͇ͯΕͰͼͽͪͽͳͯ;ͬͳͫͭͪΓ͐ͳͳͼͰ
ͷͰΌ;ͽͳͷ
ͯͪΒͰ͵ͻͰΔͰͼͻͺͼ͵ͰͼͪͷͼͬͰͼ
ͽͳͽͶͳ͵
ͻͪͼͺͶͳΕ;ΕͳͼͰ
;ͻͪͼͶ;͵ͼͬͼ͵ͽͶͰ
ͯͪΕͰ
ͳͺͼͶͰͪΒͯ;ͫΓͰͭͺͻͰͻͪͬͪΔͪ
ͺͰ͵ͪ
ͱͳͶͳͪ ͳͺͪ͵ ͪͯͱͳͬͰͽͳ ͳ ͽ ͺͽΔͰ ͲͶ ͳ ͳͲͫͪͳͽͳ ͬͰ ͳͲͯͪ͵Ͱi ͳͼͽ
ͼͽͻ
͌ ͼͬͷ
ͺͻͰͯͰΓͰΔ;ͪ̓ͼͬ;Ͳͪ͏ͪͻͼͽͬͰͫͰͼ͵
ͼͻͺͼ͵ͳΒͰͪͻͯͳͼͺΓͳͼͬΒͻͳΕͪͼ͵ͳ
ͺͻͪͬͼ
ͶͪͬͳͳͯͰͽͳͽͰͽt̺ͳͯͬͯͪͼ͵ͳ͵;ͶͽΒͰΒͰͯͳͼͽͬͰͺͻͳͷͰͻͲͪͽͳͽͰͿ;͵ͳΒͰͻͰͶͳͭͳΒͰ;ͱͳͬͽ;
ͪͻͯͪͼͪͷͳͼ͵ͼ͵ͪ͵ͪͽͪͼͽͻͿͪͷͭͶͪΒͰͰ͵ͳͷͪͻͳͽͳͷͺͻͰͼͷͺͯͼͬͰͼͭͪͯ;ͬͭͪ
ͻͰͪͭͳͻͪΔͪͼͽͬͻͳͽͳͽͪ͵ͪͬͼͺͽͪͳ͵;Ͷͽ̹ͰͲͪ;ͽͻͪͳͺ͵ͻͰͽͪͪ
ͫͰͲͿͻͷͰͳͲͪ͵ͪ
ͼͽͬͻͰ
ΒͰΒͰͯͯ;ͫ͵ͬͰͻͬͪΔͰ
;ͯͪ͵;Ͷͽ ͼͷͻͽͳͳͺͻͪͲͪ
ͪͶͳͼͪͺͲͳͽͳͬͷͯͳͪͷͳ͵ͷͲͪͬͳ
ͱͳͬͽ̓;Ͷͽͼͷͻͽͳ;ͳͷͰͱͳͬͽͪ̓ͼͬͼ͵ͪͶͰͭͰͯͪ͵ΒͷΒͰͫͪͬͳΒͰΒͰͯͪͳͼͽͻͳΒͼ͵ͳͯͭͪΌͪΒ
ͳͶͳͺͰͻͳͯ;ͼ;ͽͳͳͳͷͭͳͷͯͰͽͪΓͳͷͪͳͳΒͰͳͽͪͯͻ;ͭͯͪͳͪͶͳͲͬͪͪͻͳͼͽͳΒͪͯͪi
̽ͬͻͳ͵ͬͳΕ
ͼͽͻ
͊ͻͺͼ͵ͪͺͻͪͬͼͶͪͬͪͻ͵ͬͪΒͰͺͻͳͬͪͽͳͶͪͳͫͻͳͱΓͳͬͰͭͬͪͶͪ
̺ͳͯͬͯͪͼ͵;ͶͰͭͰͯ;
ͳͷͰΒͰͳ;ͪΒͽͰͱͰͷͺͰͻͳͯ;Ͳͪͼͻͺͼͽͬ
ͬͰ͵ͬͷͺͼͽΒͪΔ;ͫͰͲͯͻͱͪͬͰ
ͼͽͬͪͻͳͬͪͶͪͪͳͪͶͰͳͯͻͱͪͬͰͿ;͵ͳΒͰͳ;ͬͪͶͪͪͳͪͶͳͳͯͰͽͳͽͰͽͳͯ;ͬΒͰͯͳͼ
ͽͬ͊ͻͫͪt͉ͰͶͳͭͳͲͼͽͳͻ͵ͬͰͼͽ͆ͰͷͪΔͳΕͪͫͳͶͪΒͰ;ͳͼͽͳͷͪͳΔͳͬͪͯͻͱͪͬͼͽ̓ͳͷͪ
ͼͻͺͼ͵ͰͯͻͱͪͬͼͽͳͼͽͪͶͪΒͰ;ͽΒͪͳͪͶΒͻ͵ͬͳ
ͳͯͪ͵ͪͯͪΒͰͯͻͱͪͬ;ͼͽͳͭͶͪͽ;ͻͼ͵ͪ͵ͪͽͪ
ͼͽͻͿͪ͌ͲͪΒͽͰͱͰ͵ͻͳͲͰ ;͵ͳͯͪΔͰ͈ͰΕ͵ͰͺͪͽͻͳΒͪͻͳΒͰ
ͼͰͫͰͪͻͯͪͼͪͼͬͰͽͰͼͽͬͷ
ͽͪͻ͵
ͬͪΒͰͺͻͰͱͳͬͰͶͪͳͰͽͳͻͳͬͰ͵ͪͽ;ͻͼ͵ͭͻͺͼͽͬͪi ͳͼͽ
ͼͽͻ
̽ͪ͵ͶͰ
ͽΒͰΒΒͰͯͪͳͼͽͻͳΒ
ͼ͵ͳͯ͵ͪͲͯͪͼͻͺͼͽͬͳͫͰͲͯͻͱͪͬͰ
ͪͶͳͼͪͷͼͪͬͰͻͷ
ͷͱͰͯͪͺͼͽͪͰ͌ͫͻ;ͽͷͼͶ;ͪΒ;– ͼͪ
ͯͻͱͪͬͷ
ͪͶͳ ͫͰͲ ͬͰͻͰ – ͼͻͺͼͽͬ ΒͰ ͪ ͼͳͭ;ͻͷ ͺ;ͽ; ͲͪͽͳͻͪΔͪ
ͯͼ
͵ͪ͵ ͵ͪͱͰ ͬͶͪͯͳ͵ͪ
͆ͳ͵ͶͪΒt͆Ͱͫͳͽͳ͊ͻͫͳͫͰͲͬͰͻͰͻͽͪ͵i
͋ͪ͵ͪͼͶͪ
ͼͻͰͯͳΔͪͽͰͷͪ
ͰͼͪͽͶͭͳΒͪͽͻͪΒͪΔͪͳͬͻͰͯͼ-ͷͻͪͶͭͯͰͶͪΔͪ͊ͻͫͪ
͵ͻͲͬͰ͵ͬͰͰͼ;ͷΔͳͬΒͰͼͬͰͽͼͪͬΓͰ
;ͽͰͷͰΓͰ͊ͪͬͳͳͷͯͰͶͬͪΔͰͷ
ͪͺͻͪ͵ͽͳͽͰͶͽͬ
ͻͰ̺ͳͯͬͯͪͼ͵ͳͷͲͪͬͰͽͷͳͬͳͯͬͯͪͼ͵ͷͰͽͳ͵ͷ͆ͪͻͯ ͪͳΒͪ
͵ΒͪͱͰͶͳͯͪͼͪ;ͬͪͫ;ͯ;
Εͼͽ
ͪͽΒͰͷ;ͽͳΒͪͼͶͳ͵ͪͺͻͶͼͽͳ
ͫ;ͯ;ΕͼͽΒͰͰͳͲͬͰͼͳΒͪ
ͷͻͪͯͪͼͪ;ͬͪͼͬΒͰͳͼͽ
ͻͳΒͼ͵ͼͰΕͪΔͰ
ͼͬΒͰͳͼͽͻͳΒͼ͵ͪͼͶͰΌͰ
ͺͼͰͫͪ͵ΒͰͽͪ͵ͬͰͶͳ͵ͳͲͪͪΒ͵ͪͽΒͰͼͻͺ
ͼ͵͠Ͱͻ
͵ͪ͵ͺͻͳͷͰΕ;ΒͰͅͳͶ͚;ͻͳΕt̺ͻͰͯͼͽΒͰͯͰͪͳΒͰͽͻͰͫͪ
ͯͪ͵ͶͰ
ͷͰͻͳͽͳͺͻͰͷͪͽͷͰ
͵Ͷͳ͵;ΒͰͺͫͰͯ;ͳͲͬΒͰͬͪͶ;ΔΒͰͫͰͼ͵ͪͰͶͪͯͲͰͷͪΓͼ͵ͳͷ̓ͼͬͼ͵ͳͷͺͻͪͲͷͪͻͯ;
ͼͰͯ;ͪͺͻͳͻͳͶͪͪͻͯΒͰͳͲͺͪͯͪͼͬͭͪ
ͳͲͭ;ͫͳͽ͵ͪͼͶͫͯͰͯͻͱͪͬͰ
ͳͲͷ;ͳͬͼͪͲͪΔͰ
ͫͪͼΒͪΒͰͯͳͷͰͺͻͶͪͲͳͷͼΒͪΒͰͷ
ͳ͵ͪͯͰͺͷͻͪͰͳͷ͆ͪͻͪͲͬͪͶͳͪͷͪͪͳͪͶͰͼͻͰΕͰ
ͺͳ͵ͶͪΒͰ͵ͪͫͱ;ͻͻͬͰͪͬͰͻͪ;ͫ;ͯ;Εͼͽ́Ͳͭͻͳͬͪͬͳͯͬͯͪͼ͵ͭͪͫͶͪͳͲͫͳΒͪΒͰͺͶͪͷͰ
ͬͰͻͰ;ͪͻͯͬͪͼ͵ͻͼͰΔͰ́ͪ͵ΒͰͽͪΘͫͳͪͺͻͺͪͶͪ
ͰͼͷͰͯ;ͪͺͻͺͪͼͽͳ̽͵ͫ;ͯͰͬͰͻͰͳ
ͯ;Ͱ
ͫͳΕͰͳͽͪΘͫͳͰi ͚;ͻͳΕ
ͼͽͻ
̽ͬͪͪΒͺͻͰͼ;ͯͳΒͪͼͽͬͪͻͪͶͪ͵ͪͳͷͺ;ͶͼͪͪͰ
ͳͼͽͻͳΒͰΒͰͼ;tͼͬͰͽͼͪͬͼ͵ͪͳͯͰΒͪ-ͼͳͶͪͳͬͳͯͬͯͪͼ͵ͪͳͯͰΒͪ-ͼͳͶͪi ͳͼͽ
ͼͽͻ
̺ͳͰͯ
ͭͯͳͪ ̓ͼͬͼ͵ͳ ͲͪͬͰͽ ͪͶͪͲͳ ͼͰ ; ͼͻͰͯͳͽ; ͼͻͺͼ͵Ͱ ͪͳͪͶͰ ͼͬͰͼͽͳ
ͯ;ͬͳ ΒͰ ͿͰͻͷͰͽ
ͼͻͺͼ͵ͰͪͳͪͶͰͼͬͰͼͽͳ̓ͼͬͼ͵ͳͲͪͬͰͽ
ͪͼ;ͺͻͽͯͪͪΔͰͷͰͯͳͲͷ;
ͲͪͽͰͬͪͯͻͳͪΔͰͳ
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͯͅͅͳΒͪͶͳͲͪͷͳͯͪΓͰͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ...
ͺͯͬͳͭ;ͷͰͼͽͳͯͳͬͳͯ;ͪͶͳͲͷͪ
Ͳͪͭͬͪͻͪͱͻͽͬ;ͲͪͫͶͳͱΔͰͯ;ͬͷͯͪΒͰͺͻͰͯͼͽ;ͯ
ͼ;ͪͷͪͽͰͻͳΒͪͶ.
̸̸̸̸͉̹͎͇̺͇̻̺͉̹̀́̾̽͌͆̾̽́͆͊͋͊͢͠͠–̸̸̸̸̸͈͇̺̻͇̻͉̽͌͋͢͠͠
̺Ͱ͵ͬͳͷͪ
ͯ͵ͪͯͪ͊ͻͫͳͲͪΒ;ͲͪͼͰͫͰ
̺ͪͽͳ͵ͪͳ̀ͪͺͪͯͬͯͰͫͻͫ;ͯͪͼͰͳͯͬΒͰͯͺͻͪ
ͬͼͶͪͬͭ́ͼͽ͵ͪ
͵ΒͰͷͳΒͰͲͪͬͰͽͬͪ͊ͬͰͽͳ͊ͪͬͪ̽ͫͻͺͻ;ͳͬͳ͊ͻͫͰ
ͳͼ;ͼͬͪͽͳͶͳ
ͯͪΒͰΒͰͯͪͯ͵Γ;ͳͪͳͪͯͪͼͰ͊ͻͫͳͷͪtͼͽͪͰͭͷͲͪͬͻͪͽiͻͪͲͪͻͪΔͰΔͳͬͰͼͪͷͼͬͰͼͽͳ
͊ͻͫͳͷͻͪΒ;ͯͪͺͻͰͼͽͪ;ͯͪͲͪΒ;͵ͼ;
ͽͪͼ;
ͯͪ͵ͶͰͼ;ͳ͵;ͯͪͳͯ;͋ͳͺ͵;ͪΒͳ
ͪͻͪͬ
ͳ;Ͳ
ͺͷΕͼͪͷͳ͊ͻͫͪ
͵ΒͳͰ͵ͪͯͻͪͯͰ;t͵ͻͳͼͽͼͬΒͰͽͰͽͰi ͉ͪΒͼ
ͯͬͯͳͶͳͼ;ͯͳͲͪͯͳͼ͵
ͽͳ;ͳͽͰͽͪ͵ΒͳͷͪͼͰ͵ͳͯͪͶͪͳͽͯ;ͬͭΒͰͯͳͼͽͪͬͪ
͈ͻͬͳͬͰͶͳ͵ͳͳͺͺͼͶͰͯͳͪͷͪͽͻͪͭͳͪͺͻͰ͵ͳͯͯͻ;ͽͬͰͭ͵ͽͳ;ͳͽͰͽͪ͊ͻͫͳͼ;ͯͱͳ
ͬͰͶͳͺͻͯͻͷͪͭͻͰͼͳͬͭͳͼͶͪͷͪ;ͬͳͯ;͋;ͻͼ͵ͰͳͷͺͰͻͳΒͰ;̾ͬͻͺ;ͳͺͻͺͪΕ;ͼͻͺͼ͵ͳͼͻͰͯ
ΔͬͰ͵ͬͳ ͯͻͱͪͬͪ ͇ͬͯͰ ͼͬͪ͵ͪ͵ ͯͪ ͼͽͪΒͰ ͺͳͽͪΔͰ Ͳͪͽ ̾ͬͻͺͪ ͳΒͰ ͺͷͭͶͪ ͊ͻͫͳͷͪ ͯͪ
ͼͺͻͰͰͽ;ͪΒͰͲͯ;͋ͬͰ͵ͬͻͺͼͽͬͳͺͼͽͪΒͪΔͰͪͻͯͪͫͰͲͯͻͱͪͬͰͪͶͳͼͪͬͰͻͷ
Ͳͪ;ͼͽͪͬͳͶͳ
ͼ;ͳͪͻ;ͳͶͳͬͰͶͳ͵ͳ;ͲͶͰͽͼͻͰͯΔͬͰ͵ͬͰͿͰ;ͯͪͶͰ͊ͻͫͳΒͰ
ͺͼͰͫͼͪͼͰ͵ͪͬͳͼͻͺͼ͵;ͪͻͳͼ
ͽ͵ͻͪͽͼ͵;ͰͶͳͽ;
ͼͳͪͯͻ;ͽͬͰͭͺͻͭͻͰͼͪͳͬͻͰͯͼͳ͵ͻͳͽͰͻͳΒ;ͷ͈ͪͼͶͰͯͳͰͫͻ;ͽͪͶ
ͼͽͳͽ;ͻͼ͵ͭͼͬͪΒͪͪ
ͫͳͶͰͼ;
ͼΒͰͯͰͼͽͻͪͰ
ͷͪͼͬͰͼͰͫͰ͵ͪͼͰͬͰͻ;ͳͼͰͬͰͻͳͼͽ͵;ͳͼͰͬͰͻ
Ͳͪͺͪͯ;
ͪͼͯͻ;ͭͰ– ;ͱͪͺͻͰͶͪͲͪ͵;ͳͼͶͪͷ͋ΒͰͳͷͪͶͲͪͺͼͶͰͯͳ;ͺͻͷͰ;Ͱͽͳ͵ͰͼͶͳ͵Ͱ
ͼͽͪͻͰ͊ͻͫͳΒͰͳΒ ΒͰͯͪ ͬͰͶͳ͵ͳͯͳͼ͵ͽͳ;ͳͽͰͽ͈ͼͰͫΕͰͼͰ ͺͻͰͶͷ ;ͯ;ͬΒͳͼͽͻͳΒͳ
͊ͻͫͪͯͭͯͳͽͳͭͯͳͰ
͵ͪͯͪͼͰ͵ͻͰͷͼͻͰͯΔͬͰ͵ͬͰ͊ͻͫͳΒͰ
ͼͺͪͽͻͳΒͪͻͷ
ͼͬͰͽͰͼͽͬͷ
ͲͪͪͽͶͳΒͪͷͪ
ͬΒͳͳͷͪ ͳ ͽͻͭͬͳͷͪ
ͳͲ ͼͻͰͯͳͽͪ ͊ͽͪͻͰ ͊ͻͫͳΒͰ
ͭͯͰ ΒͰ ͳ ͺͳ͵ͪ ͳ ͼͽͬͻͰ
ͯ;ͬͳͳͯͰͽͳͽͰͽ͊ͻͫͪ
ͼͰͶͳ;͊ͻͰͯΔ;̾ͬͻͺ;
;͈ͯ;ͪͬΓͰ́ͪ͵ΒͰͯͰͶͷ
ͲͪͬͪΓ;Β;Εͳ͊ͻͺ
ͼ͵ΒͺͻͪͬͼͶͪͬΒͻ͵ͬͳ
͵ΒͪΒͰͫͻͳͱΓͳͬͰͭͬͪͶͪͳ;ͬͪͶͪͬͳͯͬͯͪͼ͵ͳ͵;Ͷͽͳͽͪ͵ͯͰͶͳͷͳ
ͼͪ;ͬͪͶͪͯ;ͬΒͰͯͳͼͽͬ͊ͻͫͪ
ͳͺͪͽͻͳΒͪͻͪͶͷͷͰͽͪͶͳͽ; ;ͼͰͼ͵ͳͷ
ͺͼͰͫͺͶͪͳ
ͼ͵ͳͷ ͺͻͰͯͰͶͳͷͪ
;ͬͪͪ ͺͻͪͬͼͶͪͬͪ ͯ;ͬͼͽ
͊ͻͫͳ ͼ; ͼͰ ͺͺͻͳͶͳ ;ͯͪΓͳͶͳ ͯ ͼͬΒͰ
ͪͻͳͼͽ͵ͻͪͽͼ͵Ͱ ͵;Ͷͽ;ͻͰ ͼͻͰͯΔͰͭ ͬͰ͵ͪ ͋Ͱ͵ͳ
ͭͽͬ Ͱͷͭ;Εͳ ;ͼͶͬͳ ͬͰ͵ͬͭ ͻͺͼͽͬͪ ͺͯ
͋;ͻͳͷͪͳͺͽͻͰͫͪͺͼͽͪ͵ͪͺͼͬͪ͵;Ͱ;ͺͻͳͲͬͰͶͳͼ;Β ΒͰͯͪͰͭͪͽͳͬͪͷͷͰͪͽ;ͼͻͺ
ͼ͵ͷ͵ͪͻͪ͵ͽͰͻ;– tͻͪΒͳͼ͵ͳͷͰͽͪͶͳͽͰͽi
͵ΒͰͷΒͰͺͼͰͫͺͳͼͪ͏ͬͳΒͳΕ̽ͪ͵ͶͰ
ͼͽͪΔͰͺͼͶ;
ͳ͵ͰͼͺͻͰͷͼͽͳͪͽͻͺΓͰΔͰͳͷͳͷͳ͵ͻͳΒͪ;͵ͻͰͳͶͳͼ;ͼͰ;͵ͶͰ͵ͽͳͬΒͺͼͳͶͭͳΒͳ͊ͻͫͪ
͵ͪ;ͱͲͶͳͺͼͽͪͶͳͳͯͯͪͪͯͪͪΔͰͭ
ͽ ͳΒͰͯͶͳ͵ͪͼͻͺͼ͵ͭ͵ͪͻͪ͵ͽͰͻͪ
ͪͼͪͷͳͷͽͳͷ
ͽΒͰΒΒͰͯͪͯͳͼ͵ͽͳ;ͳͽͰͽ
̓ͪͽͼ;ͼͰͪΒͯͶ;ͳΒͰͳͪΒͼͪͱͳΒͰͼ;ͺͻͽͼͽͪͬͳͶͳͽ;ͻͼ͵ͷͼͬͪΒͪΔ;
͊ͻͫͳͼ;ͳͺͻͬͳ
̹ͪͪͶ͵ͪ;ͲͪͺͪͶͳͶͳͺͶͪͷͰͼͶͫͯͰͭͯͳͰ́͵ͪͽ͆Ͱͷͳͳ͵ͪͯͳͼ;ͳͰΕͰͲͪͫͻͪ
ͬͳͽͳ
ͳ ;ͬͰ͵ ΕͰ ͵ͻͳͬͳͽͳ ͊ͻͫͰ Ͳͪ ͺͻͺͪͼͽ ͎ͪͲͫ;ͻ͵ͭ ͳ ͆Ͱͷͪ͵ͭ ͪͻͼͽͬͪ
ͽͪ͵ ͳͼͽ ͳ͵ͪͯ
͊ͻͫͳͷͪͰΕͰͳ͋;ͻͳͺͻͼͽͳͽͳͺͻͺͪͼͽ͋;ͻͼ͵ͭͪͻͼͽ͇ͬͪͫͬͷͼͻͺͼ͵Ͱͯͻͱͪͬͼͽͳ
͵Β;
ͼ;ͺͬͰͶͳͳ;ͼͺͰͻͰͪͶͳͲͬͪͶͳͼͻͺͼ͵ͳͯͷͪΕͳͳͼͪͼͻͺͼ͵ͳͷͪͻͯͷ
ͰͺͳͼͷͰͳͪͶͳͼͬͰͽ
ͼͪͬͼ͵ͷ ͳͯͰΒͷ ͲͪͯΒͰͳ Γ;ͯͳ
;ͯͪͻͰͳ ͼ; ͳͲͬͪ ͽͰͷͰΓͳ Ͱ ͼͪͷ ͼͻͺͼ͵Ͱ ͯͻͱͪͬͼͽͳ ͬͰΕ ͳ
ͺͬͭ ;ͼͺͼͽͪͬΓͰΔͪ ͼͻͺͼ͵ͭ ͯ;ͬͭ ΒͰͯͳͼͽͬͪ ̺;͵ͬͪ ͻͰͿͻͷͪ ͺͳͼͷͪ
Ͱ ;ͶͪͲͰΕͳ ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪͼͺͻͪͬ;ͺͲͳͽͳͬͳͷͳͰͭͪͽͳͬͳͷͼͽͻͪͪͷͪͻͰͿͻͷͳͼͪͭͺͳͼͷͪ
Ͱͼ;ͷΔͳͬΒͰͲͪͺͼͶͰ
ͯͳ;ͳͷͪͶͪͯͳͼ͵ͽͳ;ͳͽͰͽͼͪͼͽͪͻͼͶͬͰͼ͵ͳͷΒͰͲͳ͵ͷ
ͽͰΒͰͪ͵ͻͪΒ;ͼͬͭͻ;ͳͶͪ͵ͭͯͰͶ
ͬͪΔͪͯͬͰͶͪͯ;͵ͳͯͪΔͪͫͭͼͶ;ͱͰΔͪͪͻ͵ͬͰͼͶͬͰͼ͵ͷΒͰͲͳ͵;ͳ͵ͪͪͻͯͲͪͪΒͪͼ
ͯͬΒͳͶͪͯͪͰΒͰͯͻͯͰͳΒͰͯͬͰͻͰͺͻͪͬͼͶͪͬͰͫͻͪΕͰ͉;ͼͪ ΒͰͲͳ͵ΒͰͫͳͽͪ͵ΒͰͯͭͪͻͯͪ
͵ͪ͵ͽͬͻͯͳ͎ͪΒͯͰͭͰͻ
ͽΒͰͫͳͶͪͳͼͽͪͶͪͱͰΓ̸ͪ;ͼͽͻ;ͭͪͻͼ͵Ͱ
͵ΒͪΒͰͯͫͻͲͪͶͪ
ͪͳͯͪͪͼ
Ͳͪ
ͯͪΒͰͫͰͲͷͪΒ͵Ͱ͉;ͼͳΒͰ͊ͻͫͳΒͪͶͪ͵ͺͶͰ
̽ͼͳͽͰΒΒͰͲͪͻͪͲͶͳ͵;ͯ͊ͬͰͽͭ͊ͪͬͰ
͵ΒͳͼͰͯͻͰ͵ͪ;ͭͯͭͲͰͷͪΓͼ͵ͭͱͳͬͽͪͳͽͳͪ;
ͷͪͪͼͽͳͻ
ͳͲͷͪͪͼͽͳͻͪͺͫͰͭͪ;ͼͬͰͽ
ͺͭͪͲͳͬͳͷͪ͵ͳͲͪͬͰͽͯͪͽ̹ͭ;͆ͪͻͪͬ
ͳͺͶͯͬͳ
ͽͪ͵ͬͭͭͰͼͽͪͳͫͰͲͫͱͭͺͻͼͬͰͽͳͽͰΓͼͽͬͪ
ͫͳΕͰͼ;ͺͻͽͳͺͶͯͬͳͷͪͺͻͼͬͰͽͳͽͰΓͼͽͬͪ͊ͬͰͽͭ
͊ͪͬͰ̀ͪͻͪͲͶͳ͵;ͯ͊ͬͰͽͭ͊ͪͬͰ
͵ΒͳΒͰͫͻͳͱ;ͬͪͪͻͯ;ͽͻͪͯͳͳΒ;
̽ͼͳͽͰΒͼͰͷͭͳͷ
ͼͻͺͼ͵ͳͷ ͫͳͪΒͳͷͪ ͺͻͼͽͺͯͼͷͰͬͪ͋ ΒͰ ͬͰͶͳ͵ͳͼͻͺͼ͵ͳͭͰͳΒͰ͢Ͱͭ ͯͷͪͺͻͳͷͰͽͳͳ
ͬͻͶͽͻ͵ͻͳͽͳ͵ͬͪ͢ͰͭͬͺͻͼͬͰͽͳͽͰΓͼͽͬͳͺͭͶͰͯͪͼͬͰͽͺͼͽͪͶͳͼ;ͺͽͺ;ͻͪͳ
ͪͶͳͼͽͳ͵ͳ
ͲͪͺͪͯΔͪ͵ͳ
ͳͼͽͷͪͽͰͻͳΒͪͶͳͼͽͳ͵ͳ͋ͪ͵ͪͬͽͳͺͼͻͺͼ͵ͰͳͽͰͶͳͭͰͳΒͰ
ͪͼͽͪͪ
tͺͻͼͬͰͽͳͽͰΓͼͽͬ;iͯͼͳͽͰΒͰͬͼ͵-ͬ;͵ͬͼ͵ͷ
ͪΒͫΓͰΒͰͺͳͼͪ͊ͬͰͽͳ͆ͳ͵ͶͪΒ͊ͻͺͼ͵ͳ
ͻͰ͵ͪͬͳ
ͯͪΒͰ ͼͻͺͼ͵ͪͳͽͰͶͳͭͰͳΒͪ͵Βͪ ΒͰͯͶͪͲͳͶͪͪ̀ͪͺͪͯͻͪͯͳ͵ͶͬͪΔͪ
ͳͲ͊ͻͫͳΒͰͳͲͶͪͲͳͶͪͼͪ
t͵ͻͺͷͺͻͰͺ;ͷͬͻͶͳͪ
ͪͼͪ͵ͶͬͪΔͪͼͰͬͻͪΕͪͶͪ;͊ͻͫͳΒ; ͼͪ͵ͻͺͷͺͻͰͺ;ͷͲͪͫͶ;ͯͪi
́ͯͯͪͪΔͳͯͪͪͼͽͷͺͻͪ͵ͼͷͼͰͰͺͻͰ͵ͳͯͪ̀ͪͺͪͯͺͪͱΓͳͬͫͳͻͪΓ;ͯͰ͵ΒͰ͵Ͷ;ΒͰͳ͵ΒͰ
͵ͪͰ͵ͼͺͰͻͽͰͬͻͪΕͪ;͊ͻͫͳΒ;ͯͪt;ͼͻͰΕ;Β;iͼͻͺͼ͵ͳͪͻͯ
͆ͪ͵͵ͻͬͪͬͳͫͪͶ͵ͪͼ͵ͳͻͪͽͬͪͳͪ͵͈ͻͬͭͼͬͰͽͼ͵ͭͻͪͽͪ
;͵ΒͰͷͼ;͵ͪͽͪͼͽͻͿͪͶ
ͯͰͷͭͻͪͿͼ͵ͳͼͽͻͪͯͪͶͳ
͵ͪͺͫͰͯͳͳ;̺ͰͶͳ͵ͷͻͪͽ;
ͬͰͪͳͼͶͪͬͷ
͊ͻͫͳͺͻͪͬͰ Ͱ
ͼͬ
Βͷ͵ͻͳͬͳͷͷͱͯͪͪΒͬͰΕ;ͳͼͽͻͳΒͼ͵;ͭͻͰ͵;ͳͳͰͬͳͯͳͼ͵ͽͳ;ͳͽͰͽ
ͼͽͬͪͻͪΔͰͷ ͠;ͭ
ͼͶͪͬͳΒͰ̀ͪͻͪͯͷͳͻͪ;͵;ΕͳͳͼͽͪͶͰ͵ͪͷͺͪΔͰͺͪͼͼͽͳͯͼͻͺͼ͵ͭͰͭͰͷͳͲͷͪ
͊ͻͫͳͼ;ͼͰ
Ͷͪ͵ͯͻͳͪͶͳͯͼͻͺͼͽͬͪͳͺͼͽͪΒͪͶͳ͠;ͭͼͶͬͰͳt͠;ͭͼͶͬͰͼ͵ͪͳͯͰΒͪͳͺͶͳͽͳ͵ͪ
ͳ͠;ͭͼͶͪ
ͬͳΒͪ͵ͪͯͻͱͪͬͪ
ͽͪ͵ͼ;ͺͼͽͪͶͰͺͯͰͼͪͳͼͽͻ;ͷͰͽͲͪͻͪͼͻͫΓͪͬͪΔͰ
Ͷͪ͵ͽͺͪͯͪΔͰͯͼͻͺͼ͵ͭ
͵ͻͰͪͳͼͽͪͫͶͪ
ͪͶͳͳͫͻͲ;ͽͪͺͪΔͰ;Ͱ͵ͯͻ;ͭͪͳͪͶͽ͵ͳͬ
ͺͼͰͫͻͬͪͽͼ͵ͳͷ;ͼ
Ͷͳͷͪͼ͵i ̓ͻͰͼͽͳΕ
ͼͽͻ
́Ͳͬͪ ΕͰ Β ͽͻͪͭͳͳΒͳ ͯͳͼ͵ͽͳ;ͳͽͰͽ ͊ͻͫͳ ͯͱͳͬͰͽͳ ͪΒͺͻͰ ͪͺͪͯͷ ͎ͳͽͶͰͻͬͰ
͆Ͱͷͪ͵Ͱͳ͵ͷͪͯͪΔͰͷ͠;ͭͼͶͪͬͳΒͰ
;͵ΒΒΒͰͺͰͽͼͻͺͼ͵ͳͪͻͯͪΒͬͳͰͺͼͽͻͪͯͪ
ͳͽͪΒͬͰ
ΕͳͷͯͰͶͷͯͼͬΒͰ͵ͪͽͶͳ͵ͰtͫͻͪΕͰi͌ͽͷͰͽͬͻͭͯͳΔͰͷͻͪͽ;
;͵Βͳͼ;͊ͻͫͳͲͪͬͪΓ;Β;
Εͳ̹ͻͳͽͪͳͷͪͳ͵ͷ;ͳͼͽͳͷͪ;ͬ;Ͱͳ
ͷͰΌ;ͼͫΕͰͫͳͽͳͪ;͵ͪͳͪͫͻͫ;ΒͰͯͳͺͻͽͳͬ
ͯͻ;ͭͳ
ͺͯͰͶͳͬͳͼͰͪͺͪͻͽͳͲͪͰͳͰͽͳ͵Ͱ
ͪͽͪͳͯͰͶ͵ͪͺͯͰͶͪͳͯͯͪͪΔͳͯͪͪͳΒͰ
ͺͻͰͬͪͲͳΌͰ͈ͪͫͰͯͪ͵ͷ;ͳͼͽͪ;̽ͻ;ͭͷͼͬͰͽͼ͵ͷͻͪͽ;ͳͲͬͪΕͰͼͻͺͼ͵ͷͪͻͯ;ͯͰͽͳͽͻͪ
ͭͳͪͯͳͼ͵ͽͳ;ͳͽͰͽͪͷͰͽͪΔͰͷͪͽͰͳͼͽͳ͵ͰͳͯͰͶͭͳΒͰͺͽͺ;ͼͽͻͪͰͼͻͺͼ͵ͷͫͳΕ;͋ͪ͵
ΌͰ
ͪͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪͺͼͰͫΕͰͽͻͪΒͼͽͪͬͳͽͳͽͻͪͭͰͷͳͶͼͻͯͳͫͻͪ
; ͼ t͵Ͷͪͼͳͷ ͰͺͻͳΒͪͽͰΓͰͷi ͋ͳͽͬͳ ͵ͷ;ͳͼͽͪ
͵Βͳ KͰ
ͳͷͪͶ ͼͶ;ͪΒ
ͪΒͻͰͬͼͳΒͰ
ͼͺͻͬͰͯͰ;͊ͻͫͳΒͳ́ͷͪΒ;Εͳͪ;ͷ;ͯͪΒͰͻͰ;ͭͶͪͬͷ;ͭͶͰͯͳͷͭͻͪΌͪͳͷͪ
ͼͳͳͷͪͼͻͺ
ͼ͵ͭͳͯͰͪͶͪͳͪͳͪͶͭͯ;ͪ
ͷͱͰͼͰͺͻͰͽͺͼͽͪͬͳͽͳ͵ͪ͵ͪͬΒͰͽͽͻͪͭͳͪͭ;ͫͳͽͪ͵ͳ͵ͪ͵ͬͰͼ;
ͯͪͶͰ͵ͼͰͱͰͺͼͶͰͯͳͰͺͼͻͺͼ͵ͯ;ͬΒͰͯͳͼͽͬ;ͳΔͰͰ̽ͪ͵ͶͰ
͵ͷ;ͳͼͽͳ͵ͪͳͯͰͶͭͳΒͪ
ͪͼͳͶΒͰͼͽͬͪͻͪͶͪͳͪͷͰͽͪͶͪͬͳͳͯͰͽͳͽͰͽ
͵ΒͳΒͰͺͬͫͳͪΒͬͳͰͪͷͰΔͰ͊ͻͫͳͷͪ
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͯͅͅͳΒͪͶͳͲͪͷͳͯͪΓͰͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ...
ͳͲͬͪͺͻͷͬͳ;Εͳͼͽͪͻ;ͳͯͰΒ;t͊Ͷͪͫͪ͊ͻͫͳΒͪ– Βͪ͵ͪ͠;ͭͼͶͪͬͳΒͪi
ͺͼͰͫ;ͻ;ͪͬͪΒ;ΕͳͼͬͰ
ͽͼͪͬͼ͵ͰͽͰͷͰΓͰͼͻͺͼͽ͇ͬͪͽ;ͯͪͰͻͰͽ͵
ͭͽͬͺͺͻͪͬͳͶ;
ͪͺͳͽͪΔͰtͽͪͼͳi
͊ͻͫͳ ͷͻͪ
ͯͪ
ͯͭͬͪͻͪt͊ͻͫͳ
ͪͶͳͳͼͪͷͺͻͪͬͼͶͪͬͪi
ͳͷͰͼͰͼͻͪ;ͪͽͳͶͪͺͽͳͼ͵ͳͬͪΔͰ͵ͿͰ
ͼͳͪͶͭͪ ͼͪͷͳͷͽͳͷͳͪͳͪͶͭͳͯͰͽͳͽͰͽͪ ͊ͻͫͪ̓ͻͳͼͽͰΕͳͺͲͪͽͰ ͼͽͪͬͬͰ̓ͷͳ
ͽͰͻͰ͊ͻͫͳͷͪ͵ͪ;ͭΔͰͽͪ͵ͷͪͻͯ;
;ͪͺͻͳͶ;ͭͯͳͰ
ͬΌͼͽͬ̓ͷ;ͳͼͽͳ͵ͰͺͪͻͽͳΒͰ
ͯͶ ΒͰ ͯ Ͳͪ͵Γ;͵ͪ
͵ͪ͵ ͪͬͯͳ ̾͵ͷͰͳΕ
ͯͪ ΒͰ Β;ͭͼͶͬͰͼ͵ͪ ͯͻͱͪͬͪ ͷͭ;Εͪ
tΒͰͯͳ ͺͯ
;ͼͶͬͷͯͪͼͰ;ͳͽͳͺͻͰͬͶͪͼͽͼͻͺͼ͵ͭͪͻͯͪͪͯͯͻ;ͭͳͷͪi ̾͵ͷͰͳΕ
ͼͽͻ
͌ͺͻͪͬΒͰ
ͽͳͫͳͶͪͺͶͪͲͪͼͬͪ͵ͷ;ͳͼͽͪͺͯͶͪͼ͵;ͪͬͶͪͼͽ
ͲͪͼͽͻͪͽͰͭͳΒ;ͯͰͲͳͽͰͭͻͪͳΒͰͼͻͺͼ͵Ͱ
Ͱͽͳ͵Ͱͳ͵;Ͷͽ;ͻͰͰͶͳͰ
ͺͼͰͫͼͽͬͪͻͪΔͰͷͬͳͪͳΒͪ ͺͺ;ͽͻͭͻͼ͵Ͱ
ͫΔͪ͵Ͱ3 ͳ
ͷͪ͵Ͱͯͼ͵Ͱ
ͳ͵ͼͽͳͽ;ͳͼͪΔͰͷͺ͵ͻͪΒͳͪ;͵ͬͳͻ;͊ͻͫͳΒͰ
̽ͳͼ͵ͽͳ;ͳͽͰͽͳ;ͼͻͺͼ͵ΒͳͼͽͻͳΒͳ
͵ΒͳΒͰͫͳͶͳ͵Βͳͼ;
ͲͫͳͻͭͶͰͯͪ
ͬͻͰͷͰͼ͵ͳ
ͯ;ͱͰ ͽͻͪΒͪͶͳ ͯͷͳͻͭͳͼͽͪͫͳͶͭͭͻͪΌͰΔͪ ͼͻͺͼ͵ͭͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
͵ͯ ͼͪͯͪΔͰ
ͭͰͰͻͪͳΒͰ͊ͻͫͪͲͪͽͼ;ͺͷ;ͽͳͶͳͳͯͰͽͳͽͰͽͼ͵;ͼͬͰͼͽ
ͳͷͰͼͽͬͪͻͪΒ;͵ͶͰͫͪΔͰ͵ͳͯͰͽͳ
ͽͰͽͼ͵ͭ ͺͳͽͪΔͪ ͳ Ͱͼͳͭ;ͻͼͽ ͵Βͳͷ ͺ;ͽͰͷ ͯͪΓͰ ̻ͬͻͰΕͳ ͯ;ͬͳͷ ͺͻͫͶͰͷͳͷͪ ͼͻͺͼ͵ͭ
ͪͻͯͪ
ͽͷͰͽͰͷͪͷΒͰͯͳͼͽͬͰͪͪͳͪͶͪͷͰͻͳͶͪ
;ͲͻͳͷͪͪͰͭͻͪͲͯͻͪ
̺ͪͼͳ
ͶͳΒͰ̓ͻͰͼͽͳΕͪͬͯͳͬͳͰͻͪͲͶͭͪ
ͪͶͳͳͺͪ͵ͺͽͰͳͻͪΒͰͯͪͪΒͬͪͱͳΒͳ
ͪͽΒͰͯͪͯ;ͭͳͼͷ
ͳͷͪͶͳ
ͪͳͯͪͪͼͰͷͪͷͯͻ;ͽͬͰ;ͰͶͳͽ;ͳΒͪͫͳͼͰͻͰͼͶ;ͪͶͪt̹ͪͲͪͽͼͷΒͰͯͳͷͯͰͶͷ
͊ͻͫͳ
ͯͻ;ͭͳͷͯͰͶͷ͠;ͭͼͶͬͰͳ
ͽͻͰΕͳͷ͏ͻͭͻͳ
Ͱͽͬͻͽͳͷͅ;ͼͶͳͷͪͳ
ͺͰͽͳͷͪͅ͵Ͱͯͳ
ͺͽͷͼͷͳͽͰͻͪͳͪͶͳͼͽͳͳ͵ͼͷͺͶͳͽͳ
ͰͽͳͳͳͺͪͻͽͳͲͪͳ
͵ͷ;ͳͼͽͳͳͪͽͳ͵ͷ;
ͳͼͽͳ
ͻͰͺ;ͫͶͳ͵ͪͳͳͷͪͻͳͼͽͳ
ͪ;ͽͷͪͳͳͪͽͳͪ;ͽͷͪͳ
ͽͰͳͼͽͳͳͪͽͰͳͼͽͳͳͽͪ͵
ͻͰͯͷ
;ͰͯͭͶͰͯi ̓ͻͰͼͽͳΕ
ͼͽͻ
̽ͪͼͰ͊ͻͫͳͳͯͪΓͰͳͼ;ͳͲͶͰͳͶͳͯͺͪ͵ͰͫͶͰͼͽͳ
Β;ͭͼͶͬͰͼͽͬͪ ͼͬͰͯͳ ͳ ͪ͵ͪͯͰͷͳ͵ ̸͊͆͌ ̽ͻͪͭͼͶͪͬ ͅͳͪΒͶͬͳΕ
͵ΔͳͱͰͬͳ͵
͵Βͳ ͪͬͯͳ
ͺͯͪͽͪ͵ͯͪͺͰͽ͵ͷͭͯͳͰtͺͼͽΒͳͽͻͳͼͽͽͳͰͻͪͲͳ;ͼͽͪͬͪ;͊ͻͫͳΒͳ͵ΒͰͺͳΔ;
ͼͪΒ;ͭ
Β;
Β;ͭͼͶͬͰͼ͵ͳi
̸̸̸̸͇͇͇̓͌͆́͊͋́́͆̽́̈́́͊͋́͆́͊͋̀̽͋̓͌͠ͅͅͅ
͈ͬ
ͼͺΓͪͻͭͪͳͲͬͪͻͪͲͫͳΒͪΔͰ͠;ͭͼͶͪͬͳΒͰ
ͪͻͪͬ
;ͲͲͯ;;ͺͷΕͳ͵Βͳ
ͼ;ͼͰͯ;ͭͲͪͽ;ͺͻͳͶͳ͵;ͼͺͻͰͷͪͶͳͳͯͰ͵ͪͶͳΒͰ
ͯͪͶΒͰͳͲͬͪͺͻͳͶͳ͵;͊ͻͫͳͷͪͯͪͼͰͬͻͪͽͰ
ͼͬͷͳͼͽͻͳΒͼ͵ͷͺ;ͽ;ͳͼͬΒͳͷͯ;ͬͳͷ͵ͻͰͳͷͪ͌͵ͻͪͽ͵ͷͪͶͳͽͻͪͺͪͬͷ
ͬͳͰͺͺ;Ͷͳͼ
ͽͳ͵ͷͰͭͳͼ͵ͻͰͷͺ͵;ͪΒ;
ͼ͵ͷ;ͳͼͽͳͷͪͺͻͰͻ;Ͱͳͷ;ͼͳΒͪͶͳͼͽͰ
ͽͪΒͺ͵;ͪΒͳΒͰ
ͳͷͪ ͻͰͪͶͳ ͪͼͳ ̸Ͷͳ ͳ ͽͪ͵ͪͬ ͺ͵;ͪΒ ΒͰ ̀ͪͺͪͯ ͺͻͭͶͪͼͳ ͺͪͼͳͷ ͳ ͯͷͪ ΒͰ ͺ͵ͻͰ;ͽ
ͺͻͰͼͪͼͳͶͭͻͪͲͫͳΒͪΔͪͰͼͪͷͼͻͺͼ͵ͰͯͻͱͪͬͰͳͽͳͷͪΔͪͬͰ͵ͬͳͽͰͻͳͽͻͳΒͪͬͰΕͳͻͪͼͻ
ͫΓͪͬͪΔͰͼͻͺͼͽͬͪͺ;ͽͰͷtͺͼͰ;ͯͷͻͿͲͰͼͬͰͼͽͳiͳͻͪͼ͵ͳͯͪͼͽͻͪͯͳͳΒͷ̀ͪͻͰͪͶͳͲͪͳΒ;ͬͭ
ͺͻΒͰ͵ͽͪ
ͼͺΓͪͻͭͪͳͲͬͪͭ
ͺͻͪΌͰͰͼ;ͺͻͳͺͻͰͷΓͰͰͳͫ;ͰͰ;;ͽͻͪΔͰͼͪͭͰ;ͬͳͯ;
3
͆ͪ ͼͽͬͪͻͪΔ; ͫΔͪ͵Ͱ ͪͳΒͰ ͪΒͬͳͰ ΒͰ ͻͪͯͳ ̹ͰΔͪͷͳ ̓ͪͶͪΒ
ͪ;ͼͽͻͳΒͼ͵ͳ ͺͬͰͻͰͳ͵ Ͳͪ ͵;ͺͳͻͪ;
̹ͼ; ͳ ͎ͰͻͰͭͬͳ; ͠ͼͳͺ ̹ͻͲ ΒͰ ͼͽͬͻͳ ͷ;ͼͶͳͷͪͼ͵; ͪͳΒ;
ͯͪ ͫͳ ͼͪ ͯͶͪͼ͵ͷ ͷoͯͳΒͪͶͳͼͽͪ ͪ
ͬͶͪͼͽ
ͽ͵ͷͷͪͯͪͽ̺ͪΒͳͼͶͪͬͪ̓ͽ;ͳͰ
ͺͰͽͫͳͺͻͳͬͪΕͰͪͲͳ̹ͬΔͪͳ͠ΒͰͯͪͯ͵ͪͲ͵ͽͳ
;ͳͽͰͽͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬͳ ͷͯͳΒͪͶͳͼͽͪ ͊ͪͷ ͽ ͼ; ͼͰ ͊ͻͫͳ ͼͶͫͪΌͪͶͳ ΒͰͯͰ ;ͽͺͳΒͰ
ͪ ͬͰΕ ͳͷ ΒͰ ;Ͳ ͼͪͱ;
ͷͰͯͳΒͼ͵;͵ͪͷͺͪΔ;tͻͭͪͳͲͬͪͭͶͪͭͪΔͪiͪͷͰͽ;ͽͪͬͪ;ͽͺͳΒͪ– ͰͬͻͿͪͪͽͳͲͪͷ̓ͪͽ
ΒͰ ͵ͷ;ͳͼͽͳ͵ͳ ͳͽͰͻͪͳͪͶͳͲͪͷ ͺͻͭͶͪͪͬͪ Ͳͪ ͺͻͭͻͰͼͳͬ; ͳ ͰͶͳͽ; ͷͳͼͪ
ͽͪ͵ ͼͰ
ͯͪͪͼͷͯͳΒͪͶͳͼͽͳ͵ͰͳͯͰΒͰͺͻͰͯͼͽͪͬΓͪΒ;͵ͪͳͯͰΒͰͫ;ͯ;ΕͼͽͳͪΒͪͺͻͰͯͳΒͰͭͳͪΒͳͬͳͶͳͲ
ͬͪͳΒͰͭͯͰͶͪͬͰͪͼͽͬͪ̓ͪͯͪͼͰͪ͵ͬͻͰͷͰͼ͵ͰͯͳͼͽͪͰͺͯͬ;ͰͻͽͪͳͫΒͰ͵ͽͳͬͼͪͭͶͰͯͪ
ͯͼͼͻͺͼ͵ͳ͵ͷ;ͳͼͽͪ ͺͻͰͷͪ ͼͬͷͪͻͯ;
ͫͳͶͪͼΒͰͯ;ͫ͵ ͺͻͪͲͪ͋ΒͰͪΒͫΓͰ ͻͰ͵ͪ
ͺͶͳͽͳ͵ͳ͵ͷͰͼͪͻ̽ͻ;ͭͰͺͻͶͰͽͰͻͼ͵ͰͫͻͳͭͪͯͰͳͺͰͼͳ͵͋ͪͪͼͳΒͰͅͶͪͯͰͬͳΕ ;ΒͰͯͷͳͽͰͻ
ͬΒ;;ͭͯͳͰtͅͳͼͻͺͼ͵ͳ͵ͷ;ͳͼͽͳͫΒͰ͵ͽͳͬͼͷͳͲͯͪͶͳͼͬΒͪͻͯi
͆ͪ͵tͯͰͷ͵ͻͪͽͼ͵ͰiͻͰͬͶ;ͳΒͰ
ͼͬͰͶͳ͵ͳͷͰ͵ͳͬͪΔͳͷͪ
ͪͶͳΒͬͰΕͳͷͻͪͲͪͻͪΔͳͷͪ
͵ͷ;ͳͼͽͳ͵ͳ ͼΒ ; ͊ͻͫͳΒͳ ͲͪͷͰΔͰ ΒͰ ΒͰͯͳͷ ͬͳͷ-ͼͽͪͻͳͷ
ͼΒͰͷ ͷͯͳΒͪͶͳͼͽͪ
͵Βͳ ͼͰ ͯ
ͼͬΒͳ ͺͻͰͽͯͳ͵ͪ ͫͳͽ Ͱ ͻͪͲͶͳ͵;Β; ͆ͪΒͬͪͱͳΒͪ Δͳͬͪ ͲͪΒͰͯͳ͵ͪ ͻͽͪ
ͪ ͼͪͷͳͷ ͽͳͷ ͳ
͵ͽͳ;ͳͽͰͽ
ͭͶͰͯͪͼͰ;ͽͷͰͽͯͫͪ;Β;ͬͻͰͯͼͽͳͲͪͪΒͳͼͽͻͳΒͼ͵ͭ
͵;Ͷͽ;ͻͭͳͯ;ͬ
ͭͪͼͶͰΌͪͪͻͯͪ͵ΒͰͷͺͻΌͰΔ;ͺͻͳͺͪͯͪΒ;͇ͬͰͯͬͰͳͯͰͶͭͳΒͰ– ͵ͷ;ͳͼͽͳ͵ͪͳͷͯͳΒͪ
Ͷͳͼͽͳ͵ͪ
ͼͪͷͼ;ͪͳͲͭͶͰͯͼ;ͺͻͽͼͽͪͬΓͰͰ
ͪ;ͼ;ͽͳͳͳͼ;ͯͬͪͪͼͺͰ͵ͽͪͳͼͽͭͲͪͯͪͽͭͳΓͪ
– ͻͪͲͫͳΒͪΔͪͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ͋ͼͰͪΒͫΓͰͷͱͰͬͳͯͰͽͳͺͽͷͰͽͯͰͶͰͳͼͽ;ͪͬͰͻͲͳ
Β; ͺͻͰͷͪ ͽͻͪͯͳͳͪͶͳͷ ͳ ͪͳͪͶͳͷ ͬͻͰͯͼͽͳͷͪ ͋ͪ͵ͬͪ ͵ͽͳ;ͳͻͪͪ ͳͯͰͶͭͳΒͪ
tͺΒͪͬͪ ͯ;ͭͭ ͽͻͪΒͪΔͪi ̹ͻͯͰͶ
Ͱͷͳͬ ͯͬͯͳ ͯ ͭ;ͫͳͽ͵ͪ ͼͰΕͪΔͪ ͼͺͼͽͬͰͭ ͷͰͼͽͪ ͳ
ͳͼͽͻͳΒͼ͵Ͱ ;ͽͰͷͰΓͰͼͽͳͼͺͼͽͬͰͭͪͻͯͪͳͯͻ;ͽͬͪ
;ͲͳͼͽͬͻͰͷͰͪͷͰͽͪΔͰ ͺͪͻͪͯͳͭͷͰ
ΒͰͯͭͼͬͰͽͪ
ͷͯͳΒͪͶͳͲͷͪ
ͯͅͳΒͪͶͳͼͽͳ͵ͪtͰͶͳͽͪiͪͼͽΒͳͯͪͺ;ͽͰͷͫͰͼͷͳΓͰͰͷͪͼͬͰ͵;Ͷͽ;ͻͰͳͷ;Ͷͽͳ͵;Ͷͽ;ͻ
ͷͳͯ͵ͽͻͳͪͳΒͷͰ;ͽͻͪͶͳͰͼͬͰͼͽͪͽ͵ͰͳͼͽͻͳΒͼ͵ͭͳ͵;Ͷͽ;ͻͭ͵ͽͳ;ͳͽͰͽͪͳͰͽͳ
͵ͰͼͪͷͼͬΒͼͽͳ̓ͻͪΒΔͳͳΓΒͰͪͼͽΒͪΔͰͯͪͼͰͼͽͬͻͳͭ;ͫͳͽͪ͵ͼͰΕͪΔͪͲͪͳͼͽͻͳΒ;ͳͼͺͼͽͬͰ
ͷͰͼͽ ; ΔΒ ̽ͪ͵ͶͰ
Ͱͷͪ ͼ;ͷΔͰ ͯͪ ͼ; ͷͯͳΒͪͶͳͼͽͳ ͫΒͰ͵ͽͳͬͳ ͼͪͬͰͲͳͳ ͵ͷ;ͳͼͽͪ
ΒͰͻ
ͳͷͪΒ;ͳͼͽͳͳΓ– ͺͽͳͻͪΔͰͽͻͪͯͳͳͪͶͭͳͯͰͽͳͽͰͽͪͳͯ;ͬͭΒͰͯͳͼͽͬͪͼͻͺͼ͵ͭͪͻͯͪ
͇ͫͪ͵Ͱͺͽͪ
͵ͷ;ͳͼͽͳ͵ͳͳͷͯͳΒͪͶͳͼͽͳ͵ͳ
ͳͷͪΒ;͵ͶͰ͵ͽͳͬͳͼͽͳ͵;ͳͰͶͳͽͳͼͽͳ͵;ͼ;
ͽͳ;͆ͼͳͳͬͭͳͽͰͻͬͰͳͳͲͷͪͼͬͳͼ;ͼͰͶͳͼͽͷͳͼͺͳͶͳͶͳͳͲͳͼͽͭͳΔͰͶ͇ͪΒͰ
ͯͯ;Ͱ
ͺͻͰ͵ͻΒͰͺͭͶͫͪͶͳͼͽͳ͵ͷͷͯͰͶ;
ͪͶͳΒͰͺͻͰͼͽͪͶͪͳͼͽͪͬͰͻͪ;ͫͭͷͯͪ;ͷͳͼͳΒ;
ͪͬͪͭͪͻͯͰͰͶͳͽͰ Ͱ͵ͪͯ͵ͷ;ͳͼͽͳ͵Ͱ
ͪͼͪͯͪͷͯͳΒͪͶͳͼͽͳ͵Ͱ
ͺͼͬͰΕͰͳͯͪͷͪͳͺ;ͶͪͳΒͷ
ͺͶͳͽͳ͵ͭͺͻͰͼͪ;ͼͻͰΕ;Β;ͷͪͼͰ̓ͷ;ͳͼͽͳͼ;ͪΒͺͻͰͳͲͪͶͳͼͪͽͰͲͷͯͪΒͰͺͱͰΓͯͻͰΕͳ
ͼͰͼͺͼͽͬͰͰͪͳΒͰͳͺͻͭͶͪͼͳͽͳͼͰͳͽͰͻͪͳͪͶͳͼͽͷ͇ͬͪΒ͵ͷ;ͳͼͽͳ͵ͳͳͽͰͻͪͳͪ
ͶͳͲͪͷͼͰͺͼͰͫͰͭͬͪͷͰΌ;ͼͻͺͼ͵ͳͷ͵ͷ;ͳͼͽͳͷͪͳͳͻͳ ;ͼͻͺͼ͵ͷͪͻͯ;ͼͪͷͰͻͷͯͪ
ͼͰͪͳͪͶͳͳͯͰͪͶͬͰ͵ͬͳͷͪ;͵ͻͰΔͰ;ͼͬͰͽͼͪͬΓ;ͺͳͽͳͳͲͪͷͰͳͬͳͷ
ͳͽͰͻͪͳ
ͪͶͳͷͯͅͳΒͪͶͳͼͽͳͳͲͶͪͲͰͼͽͰͲͷͯͪͼͰͺͻͳͬͳͯͳͱͪͼͬͰͼͽ
ͪͳͪͶͪ
ͲͪͷͰͳͺͻͳͬͳͯ
ͬͳͷ ͼͬͰΕ;
ͳͽͰͻͪͳͪͶͷ ͆ͪͻͪͬ
ͬ; ͳͯͰΒ; ͯͪͬ ΒͰ ͺͻͲͻͰ ͈ͻ;ͯ ͵ͪͯͪ ΒͰ
ͼ͵ͬͪͿͻͷ;Ͷ;t̓͵ͪͱͰͬͰͪͼͽͬ
ͽͪΒΕͰͯͪͫͷͪͰi ͑ͷͳͽ
ͼͽͻ
͈ͻͷͰͳͼͰͳͯͼͺͻͰͷͪͯͻͱͪͬͳͳͪͳΒͳͯͅͳΒͪͶͳͼͽͳ͵ΒͰͶͳͽͳ
͵ΒͪͺͻͰͼͬͰͭͪͬͯͳ
ͻͪ;ͪ ͳͽͰͻͰͼͳͷͪͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪ
ͰͽͻͰͫͪΒ; ͼͬͰͼͳͭͻͪΌͪͳͯͪͳͪͳ
ͪͶΒͯͻͱͪͬͳ͌͵ΒΒͷͰͻͳͼ;ͷͯͳΒͪͶͳͼͽͳ;͊ͻͫͳΒͳ;ͯͳͻͰ͵ͽΒͬͰͲͳͳͺͯ;ͽͳͪΒͰͷͼͬΒͳ
ͷͰͽͻͪ ͼͪ ̀ͪͺͪͯͪ ͪΒͫΓͰ ͼͬͰͯͳ ͪ ͼͬ; ͰͺͼͻͰͯͭ ͳͼ͵;ͼͽͬͪ ͅͳͶͪ ̹ͻͯͪͻ
͵Βͳ ΒͰ ;
60
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͯͅͅͳΒͪͶͳͲͪͷͳͯͪΓͰͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ...
̺Ͷͪͯͳ̺ΒͳͼͶͪͬͪ̓ͽ;ͳͰͫͳͺͷΕͳ͵ͷͳͳͼͽͪͻ͵ͰͺͻͼͬͰͽͰ͡ͳΓͪͰ͐ͶͳΕ͌ͼͬΒΒ͵Δͳ
Ͳͳ ͎ͻͳ͵ͪ ͻͪͲͻͰͰ ͋ͻΒͰ ͼͬͰͯͳ ͽͷͰ ͵ͪ͵ ͺͼͽͺͰͽ͵ͽͫͪͻͼ͵ͪ ͵;ͺͪͳΒͪ ͯ ͼͽͻͪͰ
ͷͯͳΒͪͶͳͼͽͪ
ͺͻͰͻ;Ͱͳ͵ͷ;ͳͼͽͪ
ͳͲͭͶͰͯͪ;ͫͻͪͲͬͪΔ;́ͲͷͰΌ;ͼͽͪͶͭ
͵ͪͱͰt͉ͰͿͻ
ͷ;ͫͻͪͲͬͪΔ͚ͪͯͳΌͳΕͰͬͰ ̺ͶͪͯͰ ͺͪͯͯͪͪͯͪͪΔͰͭ;͊ͻͫͳΒͳͰͬͯͳͳΒͰͯͪ ͼͽͻͪ͵ͪ
ͳΒͰͯͪͪͬͪΒͳͪ;ͽͻͳͽͰͽ
Ͱͭ͊ͬͰͽͼ͵ͪͫͪ͵ͪ
ͽͲͪͺͪͷͽͳͽͰ<w>ͫͪͬͰͲͪͳͼͷͯͻͱͪͬͳͷ
;ͭͬͻͳͷͪ͵ΒͳͯͳͻͰ͵ͽͼͬͰͯͰͯͪΒͰ͊ͻͫͳΒͪ;͵ͶͳΒͪͶͷͼͽͪͽ;ͼ;i ̹ͻͯͪͻ
ͼͽͻ
͋ͪ͵ΌͰ
ͪͬͯͳ ΒͰͯ; ͭͻ͵; ͳΔͰͳ; ͵Βͪ ͪΒͫΓͰ ͼͶͳ͵ͪͬͪ ͵ͶͳΒͪͶͳ ͼͽͪͽ;ͼ ͼͻͺͼ͵ͭ
ͫͻͪͲͬͪΔͪͳ͵ͪͱͰͯͪΒͰͼͪͼͬͳͷͼͬͰΒͰͯ͵;̺ͶͪͯͳͯͻͱͳͺͻͼͬͰͽ;
ΒͰͻtͷͳͳͼͽͪͻͳͶͳΔͰͭͬ
ͲͪͷͰͳ͵ͼͬͪ͵ͭͰͽͬͻͽ͵ͪ;ͷͻͪͯͪͯΌͰ;Ͳͭͻͪͯ;ͺͻͰ͵ͺ;ͽͪ͌ͳͬͰͻͲͳͽͰͽͼ͵ͰͫͳͫͶͳͽͰ͵Ͱ
ͭͯͰΒͰͼͰͯͳͽͰͿͳͶͳΒͪͶͰ͊ͬͰͽͼ͵Ͱͫͪ͵Ͱ
ͪ͵ͼ;ͶͽͪͳΒ;ͼͪͼͶ;ͱͫͰͳ͵ͷͳͲ̺ͪͳͭͽͪ
ͺͻͰ͵
ͬͳͯͰ–ͫͳͷͪi ͳͼͽ
ͼͽͻ
̽ͪ ΒͰ ͻͰ ͽͪͳͷ ͪͬͯͳͷͪ ͼͬͰͯͳ ͳ ͳΔͰͳͪ ͯͪ ͵ͪͯͪ ΒͰ
͡ͳΓͪͪ͐ͶͳΕ͵ͪͷͳͳͼͽͪͻͺͻͼͬͰͽͰͺ͵;ͪͶͪͯͪͽͺ;ͼͽͳΓ;ͯͳ͵ΒͰΒͰͲͪͺͼͶͳͺͻͰͽ
ͯͳͷͳͳͼͽͪͻͳͬͰͻͳͼͪͻͪͯͳ͵́ͷͺͰͻͳΒͰ
̻ͪ̓ͰͱͰͬͳΕ
ͪ͵Βͳͳͼ;ͳͷͪͶͳͳ͵ͪ͵ͬͭͺͼͶͪ
ͳͬͳ͵͊ͬͰͽͼ͵Ͱͫͪ͵ͰΒͰͻͰ͵ͪͯͪͽͰͷͱͰ
ΒͰͻͼ;;ͺͳͽͪΔ;ͫͳͶͳΓ;ͯͳ;ͼͶ;ͱͫͳͳͷͺͰͻͳ
ΒͪͶͭ
tͷͰ͵ͭi ͵;ͺͪͽͻͪ
ͳ ;ͫͻͲ ͼ; ͳ ͡ͳΓͪͪ ͐ͶͳΕ
͵ͪ ͷͳͳͼͽͪͻ
ͳ ͅͳͶͪ ̹ͻͯͪͻ
͵ͪ
ͺͷΕͳ͵
ͼͷͰΔͰͳͼͽͳͿ;͵ͳΒͪ
ͯͅͳΒͪͶͳͼͽͳͳͯͳͬͳͯ;ͪͶͪͺͻͪͬͪͳͼͶͫͯͰͺͻͰͽͺͼͽͪͬΓͪΒ;ͺͪͽͻͳͽͳͲͷ;ͳͪͳͪͶͳ
Ͳͷ;
ͼͷͪͽͻͪΒ;Εͳͯͪͳͭ;ͰͶͳͰͼͶͫͯͰ͈ͪͽͻͳͽͳͲͪͷΒͰͪͷͰͽ;ͽͪ͵ͶͰ͵ͽͳͬͳͼͽͳ͵ͪͫͪͬͰ
Ͳͪ͵Βͪͼͺ;ͽͪͬͪͼͶͫͯ;ͺΒͰͯͳͪͪ̓Ͷͳ͵ͯͪͶͰ͵ͳͯͰ;t͵ͻͳͼͽͼͻͺͼ͵ͰͽͰͽͰiͬͳͯͳͼͰͳ;ͪͼ
ͽΒͪΔ;ͯͪͪ ͼͬͰͷͭ;ΕͰͪͳͰ ͺͻͳ͵ͪͱ;͊ͻͫͰͪΒͯͭͬͻͳΒͳͷͲͪͻͪͽͬͰ–͇ͽͷͰ
ͺͼͰͫͺͳͰͳͪͽ;ͺͲͻͪͬͪͅͳͶ;ͽͳͬͳΕ;͵ΔͳͲͳ͈ͼͽͳͯͰͶͭͳΒͰ
;͵ΒΒͪͺͻͳͷͰͻͳͷͪ
ͺ͵ͪͲ;ΒͰ ͵ͪ͵ ͳͲͭͶͰͯͪ tͷͻͪͶ ͼͽͪͻͪͽͰΓͼͽͬi tͯͻ;ͭͼͻͫͳΒͪͼ͵Ͱi ͳͯͰͶͭͳΒͰ ͪͯ ͼͻͺͼ͵ͳͷ
ͯͻ;ͽͬͷt̽ͻ;ͭͪ͊ͻͫͳΒͪi
ͪΒͺͻͰ
ͫΒͪΔͪͬͪͅͳͶ;ͽͳͬͳΕ
ͺ͵;ͪͬͪͯͪͺͻΒͰ͵ͽ;ΒͰ͵ͶͰ͵ͽͳͬ
; ͵ͻͳͬͳ; Ͳͪ ͻͪͽͬͰ ͼ ͵ͻͪΒͪ ͯͬͪͯͰͼͰͽͭ ͬͰ͵ͪ ͪ ͼͬͰ ͭͻͪΌͪͰ ͊ͻͫͳΒͰ ͇ͳ tͯͻ;ͭͼͻͫͳΒͪͳi
ͺͶͪͲͰͯͽͰͲͰͯͪͼ;͊ͻͫͳͬͰΕͳͷͭͶͪͼͪͶͳͲͪͅͳͶͰͬͳΕͪ
ͪΒͰͺͪ͵ͳͲͪͲͬͪͻͪͽͬͰͳͪͻͰͯͳ
ͲͶͳͰ̻ͻͪΌͪͳ͊ͻͫͳΒͰ
ͼͪͼͬΒͰͼͽͻͪͰ
ͽͰͼ;ͲͶͳͰΕ;ͽ͵ͰͽͻͺͰͶͳ
ͳͶͳͪ͵ͺͯͻͱͪͬͪͶͳ͊ͽ
ͭͪ
Ͳͪ͵Γ;;Β;tͯͻ;ͭͼͻͫͳΒͪͼ͵ͳiͳͯͰͶͲͳ
͊ͻͫͳΒͪͰͷͪͽͪͯͪͭͬͻͳͽ;ΌͳͷͲͶͯͰͶͳͷ͇ͪͪ
ͺͻͬͰͼͽͬͰͷͻͪͯͪͼͰ;ͼͻͰͯͼͻͰͯͳͪ͵ͪΒͪͬͪΔͰͬͶͪͼͽͳͽͳͲͶͳͪt͉ͰͲ;ͶͽͪͽΒͰ;ͺͻͪͬͪ͵ͪͬ
͵ͪ͵ͪͬͽͻͪͱͳͻͪͽͪͶͭͳ͵ͪ͠Ͱͯͪͭͻ;ͺͪΕͰͫͳͽͳͺͻͳ͵ͪͲͳͬͪͪͼͪͷͺͻͰ͵ͲͶͳͪ͵ΒͰΒͰͺͳͳ
Ͷͪ
<>ͯ͵ΕͰͯͻ;ͭͪͭͻ;ͺͪͫͳͽͳͺͻͳ͵ͪͲͳͬͪͪͪͭͶͪͰͳͳͼ͵Γ;ͳͬͺͲͳͽͳͬi ͅͳͶ;ͽͳ
ͬͳΕ
ͼͽͻ
͌ ͼͶ;ͪΒ; ͻͪͽͪ ; ͎ͻͬͪͽͼ͵Β
ͻͰͳͷ
Ͳͪ tͯͻ;ͭ; ͊ͻͫͳΒ;i ΕͰ ͺͼͽΒͪͽͳ ͼͪͷ
̺;͵ͬͪͻͳͶͳ̽;ͫͻͬͳ͵
ͪͶͳͰͳͪͅͼͶͰͳͪͳͶͳ̀ͪͺͪͯͪ͊ͶͪͬͳΒͪ͊ͻͫͳΕͰͫͳͽͳͼͪͷͲͶ
ͳͳ
͎ͻͬͪͽͳͼͪͷͱͻͽͬͰ
̽ͪͺͻͳͪͼͻͺͼ͵Β͵ͻͳͬͳͳ
ͪͻͪͬ
ͳΒͰͬͪ
ͳͯͪͪͽΒͺͻͳͳͽͪ͵ΌͰͷͱͰͷ;ͳͽͳ
ͼͶͳͼͽ͵ͷ;ͳͼͽͪͳͷͯͳΒͪͶͳͼͽͪ
ͺͼͰͫ;͵ͪͲ;ΒͰͅͳͶ̈́ͷͺͪͻt͈ͼͽΒͪͶͪΒͰͼͬΒͰͬͻͰͷͰ
ͷͳͽͰͶͰ;ͻͺͼ͵ͪͺͻͳͪͯͭͬͻͼͽͳ͊ͻͫͪͲͪͳͲͫͳΒͪΔͰ͈ͻͬͭͼͬͰͽͼ͵ͭͻͪͽͪ
Ͳͪͽͳͷ͵ͷͳ
ͽͰͻͬͼ͵ͪͺͻͳͪ͊ͻͫͳͷͪ͵ͪͰͭͰͷͳͷͪͳͰ͵ͼͺͶͪͽͪͽͻͳͷͪͼͬͳͼͽͪͶͳͪͻͯͪ;ͬͰͻͼͪΒͼ͵Β
͠;ͭͼͶͪͬͳΒͳ
ͺͪ ͽͳͽͳͼͽͳ͵ͪ ͺͻͳͪ ͼͻͺͼ͵ͷ ͪͳͪͶͳͲͷ; ͵Βͳ ΒͰ ͪΒͺͪͼͳΒͳ Ͳͪͽ ͽ ͼ;
͊ͻͫͳͪΒͫͻΒͳΒͳi ̈́ͷͺͪͻ
ͼͽͻ–
͌ͽͷͼͷͳͼͶ;̈́ͷͺͪͻͺͼͰͫͪͬͯͳͰͰ
61
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ΒͰͯͰͯͺͰͻΒͪͳͪ ͷͯͳΒͪͶͳͼͽͪͳͯͻ;ͭͼͻͫͳΒͪͪͪ
̹ͻͰͣͼͳΕͪ
͵Βͳ͊ͻͫͳΒͳͭͬͻͳ͵ͪ
tͺͻ͵ͶͰͽΒ ͲͰͷΓͳi
͵Βͪ ΒͰ tͷͰΌ; ͪΒͲͬͰͻͼ͵ͳΒͳͷ ͯͻͱͪͬͪͷͪ ͯͪͪͼi ͺͻͰͷͪ ̈́ͷͺͪͻ
ͼͽͻ
͊ͳͷͫͶͳ͵ͳ
ͪͶͳͭͰͼͽ͵ΒͳͳEFGBDUP ͺ͵ͪͲ;ΒͰ ͳͯ͵ͪͲ;ΒͰ͵ͽͳ;ͳͽͰͽ͵ΒͰͷͭͬͻͳͷ
ΒͰͼͽͰ
Ͳͬͪͳͳͺͽͺͳͼ̹ͻͳͼͪ͋ͪͯͳΕͪͳ́ͬͳͰ̽ͪͳΕͪ
͵Βͳͼ;͵ͽͫͻͪͭͯͳͰͺͽͺͳͼͪͶͳ
̽Ͱ͵ͶͪͻͪͳΒ;ͺͶͳͽͳ͵ͷͺͷͳͻͰΔ;͈ͷͳͻͳͶͳͼ;ͼͰͽͲͬͼͳΒͪͶͳͼͽͳͳͷͯͳΒͪͶͳͼͽͳ Ͱ-
͵ͷ;ͳͼͽͳ
4͋ΒͰͽͬͻͳͶͺ;ͽͯͪͳͷͭͰͪͳͪͶͰͼͽͻͪ͵Ͱ
͵ΒͰͼ;;ͼͬͷͺͻͭͻͪͷͼ͵ͷ
ͺͻͰͯͰΓͰΔ;ͫͳͶͰͬͰͲͪͰͲͪͷͪͻͳΒ;
ͺͺ;ͽ͊ͻͺͼ͵ͭͺ͵ͻͰͽͪͫͬͰ
ͺͼͽͪ;ͺͷͭͰͷ;
ͷͯͳΒͪͶͳͼͽͳ͵ͳ ͪͼͽͻΒͰͰ
ͪ ͼͳΒͪͶͳͼͽͳ
ͺͻͳͼͽͰ͵Ͷͳ ͳͲ ͊ͪͬͰͲͪ ͵ͷ;ͳͼͽͪ
ͯ ͪΒͬͳΒͰͭ
ͼͺΒͪ ͼ ͯͰͷ͵ͻͪͽͪͷͪ ͫͳͶͳ ͼ; ͳͲͶͬͪͳ ͯ ͼͬͰͽͪ
ͳͪ͵ ΒͰ ͻͰ ͯΒ;ͰͻͪΔͳͷ ͵ͷ;ͳͼͽͳͷͪ
ͼ;ͽͳͼ͵ͳͷͳͽͰͻͪͳͪͶͳͼͽͳͷͪ– ͭͶͫͪͶͳͼͽͳͷͪ͌ͼͽͪͶͷ
͵Ͷͳ͵ͼ;͵ͷ;ͳͼͽͳͳͼͳΒͪ
Ͷͳͼͽͳͼ;ͽͳͼ͵ͳͳͽͰͻͪͳͪͶͺͻͰͯͰΓͰͳͺ͵ͪͲ;ΒͰͳΔͰͳͪͯͪͼ;ͼͰͯͺͰͽ͵ͪͯͻͰ
͵ͶͳͺͻͪͬͼͶͪͬΓͪ;͵ͻͳͼͽͷͰΌ;ͪͻͯͰͼͪͻͪͯΔͰ
͆ͪͻͪͬ
ͪΒͯͼͶͰͯͳΒͳ; ͼͪͷͯͻͳͪΔ;
ͪͺ;ͽ;͵ͪͭ ͼͪͷͳͼͽͻͰͫΓͰΔͪͳͰͼͽͪΒͪΔͪ
͵ͪ͵ͪͷͰΌ;ͪͻͯΒͼͰͳ
ͽͪ͵ͳ;ͯͷͪΕΒΒͪͬͼͽͳ
ΒͰͼ;ͼͻͺͼ͵ͳͷͯͳΒͪͶͳͼͽͳ;ͰͬͶͪͯͳͳͷ
ͻͭͪͳͲͪͳΒͪͷͪ ͐ͰͶͳͳ ͺͷͰ;ͽͳ tͰͺͻͿͳͽͳ ͻͭͪͳͲͪͳΒͪi ͰͺͻͰͼͽͪ ͳͲͷͳΓͪΒ;
ͼͽͬͪͻͪΒ;ͳͻͰͱͳͻͪΒ;tͬͳͳͼͽͳ͵ͰͿͪͻͼͰi
;͵Βͳͷͪͺͽ;ͱ;Β;͊ͻͫͰͲͪͰͿͪͳͲͪͷ
ͪͽͳͼͰͷͳ
ͽͳͲͪͷ
ͪͽͳͰͬͻͺͰͳͲͪͷ
ͪͽͳͪͷͰͻͳ͵ͪͳͲͪͷͳͪͽͳͭͶͫͪͶͳͲͪͷ͊ͪͷ͵ͻͳͽͳ͵ͪ
ͼͪͷͺͽ;ͱͳͬͪΔͰ
ͳͻͪͼͻͫΓͪͬͪΔͰ ͺ
ͼͽͪͶͳͼ;ΔͳͬͫͪͬͰͲ;Β;ΕͳͫͻͪͲͪ
̸̸̓̀̓͌͐̓͌͡–͎͇̺͇̺͇̽͌͆̾̽́͆͊͋́͠ ́̈́́
̸͆͏̸̸͇́͆̈́͆
̸͇͉͇̽̾̀́̾͆͋́͊͆͊͋͠
͊ͪtͯͰͷ͵ͻͪͽͼ͵ͷͻͰͬͶ;ͳΒͷiͺͰͶΒͰͺͻΒͰ͵ͽͬͪ;ͻ;ͪͬͪΔͰͼͬͪ͵ͭͫͶͳ͵ͪͪ;ͽͰ
ͽͳͰͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ͊ͬͰͽΒͰͽͻͪͯͳͳͪͶͳͪ;ͽͰͽͳͺͻͭͶͪͪͬͪͼͰͲͪͻͰͽͻͭͻͪͯ
ͪͲͪͯͳͲͪͷͰΔ;ΒͰͼͰ͵ͬͪͲͳͪͻͯͳͷ͵;Ͷͽ;ͻͳͷͼͽͬͪͻͪͶͪͽͬͷ
ͽͲͬͰͿͶ͵͵;Ͷͽ;ͻͷ
͵Βͷ
ͼͰͬͻͳtͺͼͰ;ͯͷͻͿͲͪiͼͻͺͼ͵ͰͼͬͰͼͽͳͳ͵ΒͷͼͰ
ͫ;ͯ;ΕͳͯͪΒͰͼͽͻͪͪͼͻͺͼ͵ͷͫͳΕ;
ͻͪͲͭͻͪΌ;
ΒͰͳ;ͳͽͬͪͪ;ͽͰͽͳͼͻͺͼ͵͇ͫΒͪΔͪͬͪΒ;ΕͳͻͪͲͶͳ͵;ͳͲͷͰΌ;ͪ;ͽͰͽͳͰͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰͳ
ͬͰͬ͵ͷͺͬͪͰ͵;Ͷͽ;ͻͰ͵ΒͪͼͰͯͪͪͼ͵ͪͺͻΒͰ͵ͪͽͪͷͰΕͰ͊ͻͫͳͷͪ
͡;ͫͳ͵ͅͳͶͼͪͬ
ΓͰͬͳΕͺͳͰt͉ͪͲͶͳ͵ͪͳͲͷͰΌ;ͬͰͯͬͰ͵;Ͷͽ;ͻͰͳΒͰͼͪͷ;ͪ;ͽͰͽͳͼͽͳͺͻͬͰͳͰͪ;ͽͰͽͳ
ͼͽͳͯͻ;ͭͰ
ͳͽͳ;ͳͬ;ͼͽͬͪͻͰͳͬͻͰͯͼͽͳ
ͬͰΕΒͰͻͪͲͶͳ͵ͪͺͻͰͼͬͰͭͪ;ͽͷͰ ͽΒͰ;ͪͻͯΒ
ͳͰͲͪͬͪΒ;ΕΒ͵;Ͷͽ;ͻͳͼͰΓͪ͵ͫͳͼͽͬͪͻͪͶͪ
ͪ͵ͽͰͻ͵;Ͷͽ;ͻͭͯͰͶͬͪΔͪ
ͯ͵ΒͰ;ͷͪͼͬΒ͵;Ͷͽ;
ͻͳͼͪͷ͵Ͳ;ͷͰͽ
ͺ;͵ͳͺͻͳͷͪͶͪ ͵ͬͪͲͳ
͵;Ͷͽ;ͻͳͼͪͯͻͱͪΒͪ
ͳ͵Βͳͯͻ;ͭͳ ͺͻͿͰͼͳ
ͪͶ
ͽͬͻͰͺΔͰͭͬͷͪͬͯͷ;͵;ͼ;i ͅͳͶͼͪͬΓͰͬͳΕ
ͼͽͻ
̓;Ͷͽ;ͻͪͲͪͺ;ͽͰ
ͼͽ
͵ͪͺͼͶͰͯͳͪͳͲͼͽͪͶͭͺͭͶͰͯͪ;ͪͲͪͯ
ͬͯͳ͵ͪͬͳͷͫͶͳͳͷͪͽ;ΌͰΔͪ ͪͶ͵ͶͳͲͪͷ
4
͠ͰͯͪͯͪΒͫΓͳͺ͵ͪͲͪͽͰΓͪͺͷͳͻͰΔͪ͵ͷ;ͳͼͽͪͳͷͯͳΒͪͶͳͼͽͪ
ͪͼͪͷͳͷͽͳͷͳͲͪΒͰͯͳ͵ͭͳΓͪ
͵ΒͳͼͶͰͯͰΒͰͼͽͰ ͳ̀ͪ͵Ͷ;ͼͽͻͪͳΒͳ
͵ΒͳΒͰͯͰͼͰ, ͪͺͻͰͼͽͪͯͪͬͪͱͳ
ͪͯͪ;ͺͻͪͬͳ͵ͳΒͰ
ͺͽͷͲͪ͵;ͺͻͰͼ;ͳͻͪ̓ͪ͵ͪͬͯͳ͌ͻ͑;ͬͪ͵ͬͳΕ
ͻͪͲͶͭΒͰͽͪΒͽͼ;tͳͲ͵ͪͯͻͬͼ͵Ͱͺͼͽͪͬ͵Ͱ
͈͊͊-ͪͳͲͯͫͪ͊Ͷͫͯͪͪ ͅͳͶͰͬͳΕͪ;ͬͻͬͳͷͪͬͶͪͼͽͳͼͽͪͶͳͳ ͵Βͳͼ;ͺͻͳͼͽͪͶͳͪ ͵ͬͰͻͽͳ-
ͽͼͽͬ
ͳͪ͵ΒͰ͈͊͊͵ͪͼͽͻͪ͵ͪ;ͼͺͰͯͪͺͼͽͪͰͪͺͶͳͽͳ͵ΒͼͰͳͷͱͯͪ;ͺͻͪͬͳͲͪͬͪΓ;Β;ΕͳͽΒ
ͼͫͳͳͼͬΒͳͬͳͻ;͵ͬͯͳͶͪͪi
ͼͽͻ
͇ͽͷͰͳͻͰ;ͪͬͰͯͰͷͻͪͯ;
62
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͯͅͅͳΒͪͶͳͲͪͷͳͯͪΓͰͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ...
ͺͻͼͽͳͽ;ͳΒͪ
͵͵ͪΔͰ
ͪͻ͵ͷͪͳΒͪ
;͵ͻͪͽ͵
ͱͳͬͽ;ͫͰͲͼͷͳͼͶͪ͊ͬͰΒͰͷͪΔͰΓ;ͯͼ͵ͼͽͳ
ͪ
ͼͬͰͬͳͰͼ;ͻͬͼͽͳͳͽͰ͵ͻͪͽͼ͵ͰͶͪͯΕͰ;ͬͼͽͬͪͻͪΒ͵;Ͷͽ;ͻͳ
̽;ͭͪΒͰͳͼͽͻͳΒͪͺͽͳͼ͵ͳͬͪΔͪͼͻͺͼ͵ͳͪͳͪͶͳͳͽͰͻͰͼͪ͵ΒͪΒͰͬͯͳͶͪ͵ͪͪͳͪͶΒ
ͯͰͲͻͳΒͰͽͳͼͪͼͽͳ
ͼͪͷͲͪͫͻͪͬ; ͳ ͻͪͼͳͺͪΔ; ̀ͪͻͪͯ ͻͪͲͳ ;ͽͺͳΒͼ͵ͳ ͺͻΒͰ͵ͪͽͪ Ͷͪ͵ ͼͷ
ͺͪͯͪͶͳͺͯͯͷͳͪͳΒ;ͽ;Όͳͼ͵ͳͺͭͶͰͯͪͪͼͬͰͽͳͳͯͰͶͭͳΒͪ
ͽͪͼΒͰͬͯͳͶ͵ͪͽͷͰͯͪͼͷ
ͼͬͰͷͪΔͰͼͬΒͳ͆ͪͳͪͶͯͰͲͻͳΒͰͽͳͼͪͳͬͰ͵ͬͳͷͺͻͲͰͶͳͽͳͲͷͷͪΒͻͪͲͶͳͳͽͳΒͳͺͻͬͰ
ͳΒͰͳΒͪ ͻͳͷͼ͵ͳͷ
ͪͫͲͫ;ͻ͵ͳͷ
ͪͽͳͼͶͬͰͼ͵ͳͷ
ͳͲͭ;ͫͳͶͳͼͷͼͰͪͳͼͽͻͳΒͼ͵ͷͺ;ͽ;ͼͬͰ
ͷͪΔͰͲͪͷ͵;ͯͪͳͯͰͷ
͵ͼ;ͪͷͺͻͳΒͪͽͰΓͳ
ͪ͵ͰͺͻͳΒͪͽͰΓͳ͈ͭͻͰͰͪͳͪͶͰͺͳΒͰ
ͫͰͲΒͪͼͰͪͳͪͶͰͼͽͻͪͽͰͭͳΒͰ
ͬͳͰͼ;ͫͳͶͰ;ͼͶ;ͱͫͳͪͭͻͰͼͻͪ
ͽͪΔͳͶͰͼ;ͪͳͪͶ;ͼͪͫͻ
ͼͽͳͯ;ͲͳͷͪͶͰͪͳͪͶ;ͼͪͭ;̽ͫͻͳͪͣͼͳΕ
ΒͰͯͪͯͲͪͪΒͳΒͳͼͻͺͼ͵ͳͺͳͼͪͪ
tͽͪ
ͪͳΒͰi
ͪͶͳ͵ΒͳΒͰͳͼͪͷͺͻͳ͵ͻͪΒ;ͼͬͭͱͳͬͽͪͺͪͪͳͼͺͳͽ;ͪͳΒͰ ͺͽͬͻΌ;Β;ΕͳΒΒͰͯͷ
ͳΔͰͳ;ͯͪΒͰͬͰ͵ͫͰͲͬͰͻͰͳͲͭ;ͫΓͰ;ͬͻͰͷͰ;
ͺͼͽͪͬΓͪͺͳͽͪΔͪͺͻͰͯ͵ΒͳͷͪͽͻͰͫͪͯͪͼͰͼͬͳ
ͲͪͷͳͼͶͳͷt͌ͽͪͼͷͼͬͰ;ͽͻͳͶͳ99ͬͰ͵iͳt͑ͽͪͼͬͰͽͻͰͫͪͯͪͳͳͷͳ͵ͪͲͪ;ͼͽͪͬͳͷ
ͼͬΒͰͪͲͪͯͬͪΔͰͯͪ͵ͪͲͪͪΒͪͪͳΒͪͰͰͼͽͪͰͷ;99*ͬͰ͵;i ͣͼͳΕ
͆ͪͯͰͶ;ΒͰͼͪͯͪͺͻΒͰ͵ͪͽͼͽͬͪͻͪΔͪͬͭͳͯͰͽͳͽͰͽͪ͊ͻͫͪ
;͵ΒͰͷͽͻͰͫͪͼͶͷͳͽͳͯ;ͽͺ
ͻͪͳ͊ͻͫͰͯͰͿͳͳͽͳͬͺͻͰͽͬͻͳͽͳ;ͺͼͶ;Ͱͺͯͪͳ͵ͰtͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪi͈ͻͳͽͷͰ
ͼͰ ͲͪͫͻͪͬΓͪ ͳΔͰͳͪ ͯͪ ΒͰ ͺͻͷͰͪ ͳͯͰͽͳͽͰͽͪ ͳ ͺͻͷͰͪ ͷͻͪͶͭ ͪͫͳͽ;ͼͪ ;Ͳ ͷͻͪͶͰ
ͯͻͪͷͰ͵ͬͰͻͽͳͽͪ
ΒͰͻ;Δͳͼ;ͷΔͪΒ;ͳͳ͵ΒͳͷͪͼͶ;ͱͰͳͳͯ͵Βͳͼ;ͯͫͰͭͶͳ͊ͬͪͽͪΒ;Εͳ
͵;ͯͪͬͯͳͽͪͪͳͪͶͪͯͰͲͻͳΒͰͽͳͼͪͼͽͺͯ;ͽͳͪΒͰͷ͵ͷ;ͳͼͽͳ͵ͭ ͪͽͰͳͲͷͪ
͵ͪͯͪΒͰͬͰΕ
ͫͳͶ͵ͪͼͳ͵ͪͯͪΒͰͺͻͻͪͯͳͶͪͭͻͳͱͪͼͪͬͰͼͽͳ
ͅͳͪΒͶ͚;ͻͳΕͳͼͺͻͪͬͼͬͪͽͪͳ͵ͪͱͰt͈ͻͰͯ;
ͭͼͷͫͳͶͳͻͪͲͫͪͽͳΔͰͳ
ͻͪͼ͵ͻͰΔͰͳ
ͻͪͼͻͫΓͰͳ
ͯͬΒͰͳͯͼ;ͽͳͰͪͻͯͪ͵ͷͰͺͻͳ
ͺͪͯͪͷ͆ͳͼͷͲͪͶͳͳ͵ͼͷͳͽͪͼͷΒͰͻͼͷ;ͫͻͪͱͪͬͪͶͳͯͪͼͷͭͻͪΌͪͳͼͬͰͽͪͶͪ͵
ͪͼͰͯͪΒ;Εͳ͵ͷͳͽͰͻͬͼ͵Βͺͻͺͪͭͪͯͳ͈ͫͻ͵ͪͶͳͼͷ͵ͼͷͺͶͳͽͳͲͪͷ ͳͳͽͰͻͪͳͪͶͳ
Ͳͪͷ͆ͳͼͷͼͬͪͽͳͶͳͯͪΒͰͬͯͻ;ͭͼͪͷͳͼ͵ͻͳͬΓͰͪͼͶͳ͵ͪ
ͪ͵ͰͳͶͪͱͪͲͪͷͰͪͲͪͺͻͬ
ΒͰͻͳͽͰͻͪͳͪͶͳͲͪͷͺͳͽͪͬͪͼͬͪ͵ͳ͵͵ͻͰͽͳΓ;ͯͼ͵ͳͶͳ͵i ͅͳ͚;ͻͳΕ
̽ͪ͵ͶͰ
;ͱͷͻͪͷͯͪͼͰͲͪͺͳͽͪͷͯͪͪͼ͵ΒͰͼ;ͽͬͻͰͯͼͽͳͪ͵ΒͳͷͪͯͪΓͰͭͻͪͯͳͷ
ͼͬΒͪͳͪͶͳͳͯͰͽͳͽͰͽ͑ͽͪͽͺͪͷͽͳͷͳͱͰͶͳͷͯͪͲͪͺͪͷͽͳͷͳͲͪͰͺͻͶͼͽͳ
͵Β;
ͼ;ͪͳͺͻͰͳͼͽͬͪͻͪͶͳͳͲͪ͵Β;ͼ;ͭͳ;Ͷͳ ́ͷͪͷͶͳͳͽͪͪͷΒͰͯ;ͬͪ͵ͺͪ͵Βͪͪͼ
ͺͬͰͲ;ΒͰ
ͭͯͰͭͯͯͪͼͷͳ;ͫͳͶ͵ΒͰͷͬͻͰͷͰ;ͯͪͼͷ ͑ͽͪͼ;ͪͷͻͳΒͰͽͳͻͳ͵ͻͷͪͲͪͺͶͬͳͯ
ͫ;͵ͻͲ ͬͻͰͷͰ
ͺͼͰͫ; ͬͻͰͷͰͳͷͪͭͶͫͪͶͳͲͪͳΒͼ͵ͭ;ͪͷͳΒͪ ̹ͰͲͲͪΒͰͯͳ͵ͭͬͻͰͯͼͭ
͵ͼͰͲ;ͼͪ ͲͪͼͬͪͭͳͪͽͻͪͯͳͳΒͳͳͪͼͪͬͻͰͷͰͼͽͳ
ͫͰͲͷͻͪͶͳͳͬͻͰͯͼͳͪͰͶͪ
͵ͪ͵ͬͳ͊ͻͫͳͳͷͪΒ;
ͺͻtͼͬͰͲͪͫͻͪͲ
ͫͻͪͲͳͲͪͽͪi
ͳͶͳtͳͺͫͪͫ;ͳͺͼͽͻͳͰͬͳͷͪ
ͬͰΕ
ͺͺͻͪͬͯͳ̹ͭͪ͠ͰͯͳͭͪiͳͼͶ
ͪͻͯͰͷͱͰͽͻͪΒͪͽͳͳͺͻͳͬͰͶͳ͵ͳͷͳͼ͵;ͰΔͳͷͪͼͰͻͪͼͺͪ
̹ͯͪͰͲΒͪͼͰͪͳͪͶͰͼͽͻͪͽͰͭͳΒͰ
ͫͰͲΒͪͼͳͬͻͰͯͼͳͻͳΒͰͽͳͻͪ
ͺͷ;ΕͰͭͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪ
ͺͯͰΓͰͳͺͻͪͲͳͷͼͬͪͷͪ
ͼͻͺͼ͵ͳͫͻͯΒͰͺͪͼͪ͵ͻͳͬΓͰ;ͭͶͫͪͶͳͼͽͳ͵Β
ͫͪͻ;ͽͳͳ ͳ ͼͬͪ͵ͭ ͪͼͪ ͷͱͰ ͯͪ ͺͽͰ ͌ ͭͶͫͪͶͳͼͽͳ͵ͷ ;ͪͷͳΒ; ͵Βͳ ͻ;ͳ ͼͬͰ ͺͻͰͯ
ͼͫͷ
;ͬͻͽͶͭ;ͰͼͽͪͫͳͶͼͽͳͳͼ;͵ͫͪͰͷ;ͷͱͰͯͪͼͰͪͯͪ͊ͻͫͳΒͪͺͷ;ΕͰͭͳͯͰͽͳͽͰͽͪ
ͻͪͲͪͺͰͽͪͳͲͷͰΕ;ͶͪͱͭͼΒͪΒͪ̀ͪͺͪͯͪͳͰͷͽͳͬͰͬͰͲͪͼͽͳͲͪͺͻͳͻͯͭͼͪͬͰͲͳ͵ͪ
ͺͬͪ
ͺͻͪͬͼͶͪͬͳͷͽͰͷͰΓͳͷͪͺͻͫ;ΌͰͰ͉;ͼͳΒͰ ͐Ͱͷ;ͯͪͼͰͪͯͪ͵ͪͯͪ;ͼ;ͼͻͰͽͰͺͲͪͽͷ ͪͺͪͼͷ
63
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͯͰ ͫͰͲ Βͪͼ ͯͰͿͳͳͼͪͰ ͪͳͪͶͰ ͼͽͻͪͽͰͭͳΒͰ
͵Bͯͪ ͼͬΒͰ ͪͳͪͶͰ ͳͽͰͻͰͼͰ Ͱ ͽͻͰͽͳͻͪ
͵ͪ͵ΒͰ;ͺͲͻͪͬͪ͏ͻΔͪͼ͵ͳ
ͼͪͼͬͭ
Ͱͭͼͪͽ;ΌͰͭͼͽͪͬͳͽͪ ͆ͪͻͪͬ
ͳΒͰͼͬͰͺͻͺͪͶ͵ͪͯ
ͺͻͺͪͶͼͬͰΒͰ
̸̸͉͉̈́́͋̾͋͌
64
̸̸͈͉͚͇̺̾͋͆̾̈́̓́ͣͯͅͅͳΒͪͶͳͲͪͷͳͯͪΓͰͻͪͲͫͳΒͪΔͰͯ;ͬͭΒͰͯͳͼͽͬͪ͊ͻͫͪ...
1&5"3."/Ƅ&-,07*ſ
.0/%*"-*4."/%'635)&3%&4536$5*0/0'
5)&41*3*56"-6/*5:0'4&3#4
– Communists and Mondialists Towards the Same Goal –
SUMMARY
For the constitution of a nation, beside natural factors, territories, and natural-social people and institu-
tions they create, the value framework (value consensus as Durkheim would say) is the most important.
These common values, beliefs and symbols, as well as the spiritual unity of the nation which emerged from
the depth of peoples’ being that expresses that very being in the best way (metaphysics of nation — )FHFM
provide legitimate and widely accepted model of maintaining the community as the free one. When a nation
loses (or when someone destroys) spiritual unity, it loses its own standards and values and then easily
BDDFQUTUIFPUIFSTBTUIFJSPXO8IZEPFTOU4FSCJBOOBUJPOIBWFVOJRVFOBUJPOBMDSJUFSJBUPEBZ 5IFTQJSi-
tual unity of the Serbian nation has repeatedly been shattered into pieces and in different ways, through a
series of discontinuites that occurred in its historical continuance. Due to systematic repression of St. Sava
Orthodox spirituality, first by communist atheism and then by mondial internationalism, Serbian nation has
been losing and continues to lose its value framework and orientation. The destruction of St. Sava — Vidov-
dan spirituality led to the loss of the fundamental roots of identity, to the collapse of the national conscious-
ness, in a word, to losing of its soul.
When one nation loses its spiritual unity or if it is crushed, it loses its own criteria and values, and then
easily accepts the others as its own. From the time the first breakup of Yugoslavia began, the breakdown of
the spiritual unity of the Serbs and the half-century-long rule of Tito's ideology greatly accelerated, while
today's mondialist domination strengthens and deepens the gap between the present Serbian generations
and their ancestors. These two ideologies — communist and mondialist — are only seemingly opposed in
essence, they are two aspects of the same goal, the goal — the breakdown of the spiritual unity of the Serbs.
This is best seen by sharing the same aversion to traditional and national. Such a continuous ideology, the
MPOH-MBTUJOHQIFOPNFOPO #SPEFM
JOFWJUBCMZMFBETUPUIFMPTTPGUIFGFFMJOHPG one's own place and the
historical foundation of one's own people and society, while imposing the paradigm of one world, Mondia-
lism. The discrepancies in Serbian history, which were collectively viewed over time, have lasted since the
peaceful, unequivocal construction of the Serbian national identity, while the present generation of Serbs
have greatly disrupted the identities of consciousness and crept into the indeterminate question and the
uncertainty over the question about which way to go.
The purpose of this paper is to show harmful effects of the communist secularization, which has been
systematically destroying the most essential characteristic of Serbian nation — the Orthodox (St. Sava) one,
but also to point out that today's new mondialism is still destroying the spirituality of Serbian nation (they
have the same task and the same goal) with the new utopia and, finally, to answer the question whether
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,FZXPSET4FSCJBOTQJSJUVBMVOJUZ
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NPOEJBMJTN
̸̸͍̺͊͋̾͆́͆͐̾1
̺ͰͶͳ͵ͽ΅ͻͬͼ͵ͳ;ͳͬͰͻͼͳͽͰͽt͊ͬͼͬ̓ͳͻͳͶͳͅͰͽͯͳʹu
́ͼͽͻͳͰͼ͵ͳͿͪ͵;ͶͽͰͽ
͵ͪͽͰͯͻͪt͆ͬͪͳͪʹ-ͬͪͫ΄ͪͳͼͽͻͳΊu
̺ͰͶͳ͵͋΅ͻͬ
̹΅ͶͭͪͻͳΊ
̸̸͇͇̺͇͍̺͉̓͊͊̓́͋̓͆̈́́̓͋́́͆͋́͋̾͘
̸̸̸̸̻͇̺͇͇͉͉̺̀͆̾͋̀̾͑͆̾2
̸̸͊̿̾͋̓ ̓ͼͬͼ͵ͳ͵ͿͶͳ͵ͽΒͰͪͼͽͪͼͻͰͯͳͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪ99ͬͰ͵ͪͳͺͻͰͯͼͽͪͬΓͪ
ͯͰͪͷͰͻͳ͵ͰͺͶͳͽͳ͵ͰͻͪͲͫͳΒͪΔͪ͠;ͭͼͶͪͬͳΒͰ
ͼͽͬͪͻͪΔͪͼͽͪͶͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;ͳͯͰͼͽͪͫͳͶͳ
ͲͪͳΒͰ Ͱͬͻͺͼ͵ͳ ͳͽͰͭͻͪͳΒͪ ̓ͻͲ ΔͰͭͪ ̺ͪͳͭͽ ͳ ΔͰͭͬͳ ̸͇͆͋ ͼͪͬͰͲͳͳ ͼͽͬͪͻ;Β; Ͱ͵;
ͬͻͼͽ;ͼͬͰͽͰͺͻͽͳ͉͉ͬ͊͊͊;ͼͳΒͰ
ͲͫͭΔͰͭ;ͽͳͪΒ̹ͪͪͪͶ͵ͪ;ͺͼͶͰ̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ̓ͪͲͪ
ͬͻͰͷͰ̓ͻͳͷͼ͵ͭͻͪͽͪ
ͳͬͭͪͺ;ͽͪͼ;͵ͪͽͶͳͳͳͺͻͽͰͼͽͪͽͳͼͪ̀ͪͺͪͯͪͺͻͽͳͬͺͻͪͬͼͶͪͬΓ͉ͪͰͲ;Ͷ
ͽͪͽ ͬͰ ͼͬͰͫ;ͬͪͽͰ ͳͽͰͻͬͰͳΒͰ ΒͰ ͼͽͬͪͻͪΔͰ ͷ;ͼͶͳͷͪͼ͵Ͱ ͯͻͱͪͬͰ ̹ͼͰ ͳ ͎ͰͻͰͭͬͳͰ ͵ͪ ͳ
ͺͶͳͽͳ͵Ͱ ͯͷͳͪͳΒͰ ͳͼͶͪͷͪ ͪ ̹ͪͶ͵ͪ;
ͯͼ Β;ͭ; ͊ͻͫͳΒͰ ͳ ͽͪ͵ͲͬͪΒ ͉Ͱͺ;ͫͶͳͳ ̓ͼͬ
͆ͪ͵ͼͪͷͺͰͽͭͯͳͪ
ͼͳͽ;ͪͳΒͪ;̾ͬͻͺͳ
͉;ͼͳΒͳͳ̹ͪͪͶ͵ͪ;ͲͪͪΒͼͰͺͻͷͰͳͶͪ͆ͬͪͻͰͪͶ
ͼͽͺͯͻͪͲ;ͷͰͬͪͬͰͺͳΒͰ;ͺͶͳͽͳͳ̀ͪͺͪͯͪ
ͪͯͰͶ;ΒͰͰͽͬͰΕͬͳΌͰ̹ͪͪͶ͵ͪ;;ͺͼͶͰͯ
ΔͪͯͬͪͬͰ͵ͪ
͉̓͌͐͆̾̾͐́͡ ̓ͼͬͳͅͰͽͳΒͪ
͉;ͼͳΒͪ
̸͊̽
̾ͬͻͺͼ͵ͪ;ͳΒͪ
͊ͻͫͳΒͪ
1
stivanch@yandex.ru
2
͉ͰͲ;Ͷͽͪͽ΅ͽͽͻͪͫͽͪͽͪͺͺͻͰ͵ͽ́́́ 47023 ̓ͼͬͳͅͰͽͳΊͷͰͱͯ;ͪͳͪͶͪͽͪͳͯͰͽͳͼͽͳ
ͰͬͻͳͽͰͭͻͪͳΊͽͪ͵ʹͽͼͰͺͯͺͷͪͭͪͽͅͳͳͼͽͰͻͼͽͬͽͪͫͻͪͲͬͪͳͰͽ
ͪ;͵ͪͽͪͳͽͰͶͭͳͽ
ͻͪͲͬͳͽͳͰ͉ͪͰͺ;ͫͶͳ͵ͪ͊΅ͻͫͳΊ
66
̸̸͍̺͊͋̾͆́͆͐̾̓ͼͬͼ͵ͳΊͽ͵ͿͶͳ͵ͽͳͬͪͻͳͪͽͳͽͰ ͲͪͰͭͬͽͻͪͲͻͰͪͬͪͰ
͋ͬͪͰͲͪͶͱͰͳͬͽͰͳͽͰͬͳ͵ͼͽͳͽ;ͳͳ̀ͪ;ͯͬͶͼͽͬͳͰͪ̀ͪͺͪͯͪͳ̺ͪͪͽͳ͵ͪͪ
ͽͬͪͼͪ
͵ͪͽͶͳͰͼ͵ͳ ͯ΅ͻͱͪͬͳ ͳ ͽͪ͵ͳͬͪ ͼ ͺͻͰͫͶͪͯͪͬͪ΄ ͷΉͼΉͶͷͪͼ͵ͳ ͪͻͪ͵ͽͰͻ – ͽ;͵ ͳͷͪͷ ͺͻͰͯͬͳͯ
̹ͼͪͳ͎ͰͻͰͭͬͳͪ3 ͳ̓ͼͬ͆ͰͲͪͬͳͼͳͷͽͼͷͰͼͰͳΊͽͪͻͪ͵ͽͰͻͪͪͼͰͶͰͳͰͽ̹ͬͳ͎
ͼͶͰͯ
̽Ͱʹͽ΅ͼ͵ͽ ͼͺͻͪͲ;ͷͰͳͰ
ͪ ̀ͪͺͪͯ ͫΊͬΊͬͪͽ Ͱ ͪ ̹ͪͶ͵ͪͳͽͰ Ͱ ͼ΅ͲͯͪͯͰͪ tͷΉͼΉͶͷͪͼ͵ͪ
ͯ΅ͻͱͪͬͪu̺΅ͺͻͰ͵ͳͰ̓ͼͬͰͺͻͰͯͰͶͰͪ͵ͪͽͪͶͫͪͼ͵ͪͯ΅ͻͱͪͬͪ
;ͳ΄ͱͪͬͪͰͽͪͺͻͪͬͼ
Ͷͪͬͳ ͵;Ͷͽ;ͻͳͼͻͰͯͳ΄ͪͬ͗ͱͪ͊΅ͻͫͳΊ
ͺ͵ͪͲͬͪͳͰʹͳΊͺͻͰͯͰͶͰͻͰͶͳͭͳͲͰͪͻͪ͵ͽͰͻ
̺ͼ΅΄ͼͽͬ΅ͬͬʹͪͽͪͲͪͻͰͼ;ͻͼͳ̹ͪͪͶ͵ͪͳͽͰ
ͬ͵ΊͽͼͶͰͯͭͬͯͰ΄ͪͻͶΊͳͷͪͽ̸͊͒
ͼͰ
ͲͪͫͰͶΊͲͬͪ ͪͽͳͺͻͪͬͼͶͪͬͰ
ͪͽͳͼͶͪͬΊͼ͵ͳ
ͳ ͰͼͽͰͼͽͬͰ ͲͪͰͯ ͼ ͬͼͳ͵ ͽͬͪ
ͳ ͪͽͳͻ;ͼ͵ͳ
ͪͻͪ͵ͽͰͻ ͏ͰͶͽͪ Ͱ ͬ ͻͰͭͳͪ ͯͪ ͼͰ ͼ΅Ͳͯͪͯͪͽ ͷͪͶ͵ͳ ͺ ͺͶ΄ ͳ ͷͪͶ͵ͳ ͺ ͪͼͰͶͰͳͰ ͯ΅ͻͱͪͬͳ
ͻͪͲ͵΅ͼͬͪͳͽͬ΅ͽͻͰͳͳͬ΅ͳ ͺͻͽͳͬͻͰͳΊ
ͺͻͰͰ΄ͳͼͳͳͯͻͳͬΉͬͪ΄ͳ ͰͯͪͼͻͰ΄;
ͯͻ;ͭͪ
ͪͫͪͲͪͽͪͪͼͽͪͻͳͳͶͳͬͳͺͬͯͳͲͪͬͻͪͱ̹ͯͪ͆ͪͪͶ͵ͪͳͽͰ
͵΅ͯͰͽͯͺͻͰͯͳͭͯͳͳ
ͳͷͪͰ ͼͪͷ ͯ΅ͻͱͪͬͳ
ͯͰͼ ͽͰ ͬͰͰ ͼͪ ̺΅ͬ ͬͻͰͷͰ
͵ͭͪͽ ͬ ̾ͬͻͺͪ ͼͰ ͺͻͰͽͰͯͳͻͪ Ͱ ͼͰ
ͳͲͬ΅ͻͬͪͫͰͯͳͰͳͰ
̹ͪͪͶ͵ͪͳͽͰͰͳͲ΅ͻͰͻͪͲͯͰͶͰͳͰͳͽͰͻͳͽͻͳͪͶͻͪͲͺ͵΅ͼͬͪͰ͆
ͽ΅ʹ͵ͪͽͻͰͭͳ΅ͽͰͪͼͽͽͼͽͪͻͳΊ͵ͽͳͰͽ
ͼͽͪͻͪͽͰͶͳͭͶͳͱͳͻͪͳͽͰͳͼ͵ͻͳͬͪͳͽͰͺͻͫ
ͶͰͷͳ
ͯͰͼͼͪͪ͵ͽ;ͪͶͳͳͲͪ̀ͪͺͪͯͪ͋ͬͪͰͯ͵ͪͲͪͽͰͶͼͽͬ
ͰͳͲͺͶͲͬͪͳͽͰͷͰͽͯͳͲͪͻͪͲͯͰͶΊͰ
ͳͺͻͽͳͬͺͼͽͪͬΊͰ
ͺͻͳͪͶͪͭͪͰͽͪtͬͳΊ͵ͪͺͳͽͪͶͳͲ΅ͷu
Ͱͽͷͳͪͪͳͯ΅ͻͱͪͬͳͽͰͳͳ
ͳͪͽͻͳͪͽͪͲͳͺͶͳͽͳ͵ͪ
̀ͪͺͼͽͳͭͪͰͽͪͼͬͳͽͰͰͶͳtͪͻͳͽͰ͵ͽͳͽͰͪͬͳΊͼͬͰͽͬͰͻͰͯuͳͲͺͶͲͬͪͽͰͯͼͽͪͻ
ͳͲͺͳͽͪ ͺͻͰͲ ͭͯͳͳͽͰ ;ͬͼͽͬ
ͲͪͶͱͰ ͬ΅ͬ ͬͼͰ͵ͳ ͬͰ͵ – ͼͽͻͪ΅ͽ ͽ ͯͻ;ͭͳΊ
ͼͽͻͪ΅ͽ ͽ
ͰͭͬͪͽͪͻͪͲͶͳͼͽ
ͽͬ΅ͲͷͱͼͽͽͪͪͫͪͲͪͽͪͪͽͪͲͳͻͪͲͶͳͼͽ
ͽʹtͯͪͬͲͰͷͰͽͬͪ͵Ͱͽ
ͺͻͳͪͯͶͰͱͳͪͯͻ;ͭͳΊͳͯͳͬͳͯu
ͽͬͪͼ͵ͰͽͽʹͰͼͬͳ͵ͪͶͽͻͪͪͬ΅Ͳͻͪͼͽ
ͯͪͪͬͻͰͯͳͪ
ͰͭͬͳͽͰͫͶͳͲ͵ͳ
ͪͰͭͬͳΊͪͻͯ̾ͼͽͰͼͽͬͰͽͺͬͰͯͰͳͰͬͽͪ͵ͳͬͪͼͶ;ͪͳͰͳͲͺͻͰͬͪͻͬͪ΄ͪͽͪ
ͻͰͪ͵ͳΊ
ͳͲͺͻͰͬͪͻͬͪ΄ͪͽͪ ͪͭͻͰͼͳΊ
Ͳͪ ͯͪ ͺͻͰͬ΅ͻͰ ͬ΅ͫͻͪͱͪͰͷͳΊ ͺͻͽͳͬͳ͵ ͬ ͽͬͪ
͵Ͱͽ
ͼͺͻͰͯͽͬͳͽͰͷͳͼͶͳͳͬ΅ͫͻͪͱͰͳͰ
ͽʹͳͼ͵ͪͯͪͪͺͻͪͬͳͼͽͰ̺ͫͼ΅΄ͼͽͬͼͰ͵ͳͽͺͻͽͳͬͳ
ͳͽͰͳͼ͵ͪͯͪͪͺͻͪͬͳͽͽͬͪ
͵ͰͽͽʹͰͳͼ͵ͪͯͪͼͰͼͶ;ͳͼͰͭ͋ͬͪͰͺͶͳͽͳ͵ͪͽͪͪ
ͼͽͻͪͪ͋Ͳͳͼͽͻͪ͵ʹͽͬͯͳͯͱͰͼͽ͵ͼͽͬͳͷͰͽͪtͼͺͻͪͬͰͯͶͳͬͪͽͪ͵ͪ;Ͳͪu
ͺͻͳ͵ʹͽͪͶͽ
ͻ;ͳͲͷ΅ͽͳͲͰͲͬͪ͊΅΄ͰͬͻͰͷͰͼͽͬͪͬΊ͵ͳͫͪͶ͵ͪͼ͵ͳͯ΅ͻͱͪͬͳ ͵ͪͽͺͻͳͷͰͻͳͷͪͷͺͻͰͯ
ͬͳ̹ͯ΅ͶͭͪͻͳΊ
ͼͰͬͯͳͷͰͯͳʹͪͺͻͺͪͭͪͯͪͺͻͽͳͬͯͰͷͼͽͻͳͻͪͰͽͪͼ΅ͻͪΊͬͪ΄ͪͪͳΊͽͪ
ͺͶͳͽͳ͵ͪ̀ͪ͵ͶͰʹͷΊͬͪͼͰͪͳͪͶͳͲͷ΅ͽ
͵ʹͽͺͻͰͳͪͶͳͫͰͻͪͶͳͽͰͰͼͽͳͳͪͺͶͳͽͳ
͵ͪͽ͉ͪͬ̾͊ͪͲͫͳͻͪͼͰͽͬͪͰͪͼͽͽͬ;ͰͳͰͽͳͯͬͪ΄ͽ̹ͻΉ͵ͼͰͶͳͳͷͪͲͪͰͶͷͪͶͬͪͱͪͬͪ
ͰͪͪͳͪͶͪͽͪͺͻͳͬ΅ͻͲͪͼͽͬͳͷͰͽͪͪͶͪͭͪͳͽͰͲͪͺͪͯͳͳͽͰͻͰͼͳ
͊΅ͫͳͽͳΊͽͪͬ͗ͱͪ͊΅ͻͫͳΊͼͪͺͼͶͰͯͳΊͽ͵ͿͶͳ͵ͽͺͻͳ;ͳ΄ͱͪͬͪͰͽͪ͗ͭͼͶͪͬͳΊ
͊΅Ͳͯͪͬͪ ͼͰ ͺͻͰͯͪͽͪ ͳͲͷͳͼͶͰͪ ͯ΅ͻͱͪͬͪ ͪ ̹ͪͶ͵ͪͳͽͰ
ͲͪͰͯ ͼ ̹ͼͪ ͳ ͎ͰͻͰͭͬͳͪ ͳ
̹͉͗ͅ
͵ͳͽͼͪͰͼͪͷͬͰͳͺͶͳͭͳ̸͇ͪ͆͋ͳͷͭ͵ͻͪͽͪͬ΅ͲͷͱͼͽͲͪͬͲͻͳͬΊ
ͬͪͰͽͪͻͰͭͳ͇ͪͰͬͳͯͰͰͳͺͻͳͽͻͳͽͰͺͻͽͰ͵ͽͻͪͽͪͺͬͯ΅ͽͲͪͬͰͰ͵ͿͶͳ͵ͽ΄Ͱ
ͫ΅ͯͰͻͰͶͳͭͳͲͽͺͻͽͳͬͺͼͽͪͬΊͰ̺΅ͬͬͻ΅Ͳ͵ͪͼͽͬͪͰͽͻΊͫͬͪͯͪͼͰͲͪͫͻͪͬΊͳͲͪ́ͼͶΊͷͼ
͵ͪͽͪͯͰ͵ͶͪͻͪͳΊ̸ͪͶͳΊ́ͲͰͽͫͰͭͬͳ ΄Ͱͽͭ
ͬ͵ΊͽͼͰͺͻͳͲͬͪͬͪͲͪͼ΅ͲͯͪͬͪͰͽͪ
3
͈ͻͳͰͯͪͳͲͬͰͼͽͪͪ͵ͰͽͪͼͻͰͯͫΊͳͪͬ΅ͺͻͼͪ͵ͪ͵ͬͪͰͽΊͪͽͪͻͰͶͳͭͳͲͼͽ
ͽͰͽͭͬͪͻΊͽͰͼͪ
ͪͽͰͳͼͽͳ͆ͪͼͶͰͯͬͪ΄ͳΊͽͬ΅ͺͻͼ
͵ͪ͵ͬͳͼͪͺͪͳͪͶͼͽ– ͽͭͬͻ΅ͽͰͷΉͼΉͶͷͪͳ ͫͰͶͷΊ
67
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
tͫͰͯͳͰͳͼͶΊͷͼ͵ͫ΄Ͱͼͽͬͽͪͅͻ͵ͯ́ͯͰͲͳΊu
͵ͪͽͳ̹ͪͶ͵ͪͳͽͰ ͬͶͳͲͪͽͬͽͰͲͳͺͶͪ
ͬͰ ̻;ͼ·͵ͬͪ
ͼ
̺ͼ΅΄ͼͽ̀ͪͺͪͯͪ͵ͪͽΊͶͺͯ͵ͻͰͺΊͳͼͶΊͷ̹ͪͪͪͶ͵ͪͳͽͰͬͺͻͽͳͬͬͰͼͪͺͻͪͬͼͶͪͬͳͰ
ͽ͇Ͱͬͳͯͽͪ͵΅ͬͺͯͯͰͪͼͰͳͼͻͰ΄;͉;ͼͳΊ
͵ͪ͵ͽͼͽͪͬͪͽͬͪͬ͐ͰΊͳͺͻͰͯͳͽͬͪͬ
̸Ϳͭͪͳͼͽͪ ͉ͪͲͼ΅ͱͯͰͳΊͽͪ ͺ ͽͰͲͳ ͬ΅ͺͻͼͳ ͼͪ Ͱͫͯͳͷͳ Ͳͪ ͯͪ ͼͽͪͪͽ ͺ-Ίͼͳ ͷͽͳͬͳͽͰ
͵ͳͽͯͬͳͱͪͽ
ͳͶͳͯͪͬͪͽͽͻͪͱͰͳͰͺͻͳͳͲͫͻͪͪͬͪͻͳͪͽͳͲͪͻͪͲͻͰͪͬͪͰͽͪ̓ͼͬͼ͵ͳΊ
͵ͿͶͳ͵ͽ
͆ͪͷͰͼͪͽͪͪ̀ͪͺͪͯͪͬ͗ͭͼͶͪͬͳΊͼͶͰͯͼͷ΅ͻͽͽͪͪ͋ͳͽ
ͬ͵ͪͻͬͪͰͽͪͼͽͻͪͪͽͪͬͳ͵
ͷͳͰͼ͵ͪͽͪͼͺͳͻͪͶͪͪͳͿͶͪͳΊͽͪ
ͬͯͰ΄ͪͼͶͰͯͼͰͫͰͼͳͳͺͼͶͰͯͬͪͶͳͽͰ͵ͿͶͳ͵ͽͳͰͼͬ΅ͻͲͪͪͼ
Ͱ͵ͶͳͪͶͪͽͪͺͶͳͽͳ͵ͪͺͻͰͯͳͬͼͳ͵̸ͪ͊͒͋ͬͪͰͯͫͻͰͳͲͻͪͲͰͬͼͽͪͽͳΊͽͪtͪͅͳ
ͿͰͼͽ Ͳͪ Ͱͯͳ ͭͶͫͪͶͰ ͼͬΊͽu ͽ ͋ͷͪͼ ͍ͻͳͯͷͪ
ͺ;ͫͶͳ͵;ͬͪͪ ͬ tNew York Times Magazineu
͌;ͯ
ͼͽͻ–168
ͽͷͪͻͽͭ
ͽͰͯͬͪͯͰͪͼͶͰͯͪͪͶͽͪͫͷͫͪͻͯͳͻͬ͵ͳͽͰͪ
͉͊͗͋ͬͪͰͺͻͳͶͪͭͪͰͽͪͳͯͰΊͽͪͲͪͬͳΊ͵ͪͺͳͽͪͶͳͲ΅ͷͬ͵ΊͽͰͲͪͶͰͭͪͽtͯͰͷͼͽͻͳͻͪͰ
ͽͪͪͷͰͻͳ͵ͪͼ͵ͽͭͼͺͯͼͽͬuͪͯͰͶͳΊ ͼͬΊͽ
ͽͰͳͯͰΊͽͪͲͪͷͯͳͪͶͳͲͪͳΊ͇ͿͳͳͪͶ
ͬʹͪͽͪͺͻͽͳͬͰͯͪͼ;ͬͰͻͰͪͯ΅ͻͱͪͬͪ
͵ͪ͵ͬͪͽͰ͉͊͗
ͼͳ΄ͰͲͪͺͶͪͬͪ΄ͪ͵ΊͽͳͯͪͰ
ͯ΅ͻͱͪͬͪͽ̸͇͆͋
ͼͰͬͯͳͼt;ͷͪͳͽͪͻͪͰͶu
͊ͺͻͰͯͻͰͯͳͪͪͪͶͳͲͪͽͻͳ
ͬͼͻͰͯͪͽͪͪ-ͽͰͭͯͳͳ
͗ͭͼͶͪͬͳΊͺͻͰͼͽͪͬͪͯͪͼ΅΄Ͱͼͽͬ;ͬͪ
͵ͪͽͰͯͳͰͳ͵ͷͳͰͼ͵ͳ͵ͷͺͶͰ͵ͼͽͺͻͳͲͬͰͯͰͪͽͪͺͻͯ;͵ͳΊͰͳͲͶͳͲͪͳͲͬ΅Ͱʹͳ
ͽͰͻͪͷ͵ͳͽͰ
ͪͼͰͻͪͲͷͰΊͷͰͱͯ;ͽͯͰͶͳͽͰͻͰͺ;ͫͶͳ͵ͳ̺΅ͺͻͰ͵ͳͺͻͳͰͽͪͽͪͺͻͰͲͭt̽΅Ͷͭͼ
ͻͪͺͻͭͻͪͷͪͲͪͳ͵ͷͳͰͼ͵ͪͼͽͪͫͳͶͳͲͪͳΊuͺͻͫͶͰͷͳͽͰͼͬ΅ͻͲͪͳͼͻͰͭ;ͶͳͻͪͰͽͪ͵ͻͳ
ͲͪͽͪͰͼͪͻͪͲͻͰͰͳ ̻;ͼ·͵ͬͪ, 2001
ͼͽͻ Joviǀ, 2003, str. 68–69̓ͳͻ·Ί͵ͬ ͳ ̺Ͷ͵ͬͪ
. ͈ͼ
ͶͰͯͬͪͶͳͽͰͼ΅ͫͳͽͳΊͺͻͰͲͭͳͼͶͰͯͰΊͲͪͯ΅Ͷͫͪͬͪͽ΄ͰͺͬͰͰ͵ͻͳͽͳͪͽͪͼͳͽ;ͪͳΊ͈ͻͰͲ
ͭͳͿͶͪͳΊͽͪͯͼͽͳͭͪ ̻ͻ;ͲͯͰͬ
.
̀ͪ ͯͪ ͼͰ ͼͺͻͰ ͳͺͰͻͳͿͶͪͳΊͽͪ
ͺͻͰͲ ͯͰ͵Ͱͷͬͻͳ ͼ΅΄ͪͽͪ ͭͯͳͪ ͊΅ΉͲͽ ͳͲͺ΅ͶͳͽͰͶ
ͬͰͰ ̺͊́
ͪͰͶͼ̸ͽͰͪͅͻ͵ͬͳͬͲͰͷͪͻͰͰͳͰͲͪͺͪ͵ͰͽͽͷͰͻ͵ͳ͵ͳͽͼͪͰͯͳͪͯͪ΅ͪ
ͼͳͼͽͰͷͪ ͳͽͰͭͻͪͳͰ ͺͪͲͪͻ Ͳͪ ͬͼͳ͵ͳ ͻͰͺ;ͫͶͳ͵ͳ ͺͻͳͬͪͽͳͲͪͳΊ ͪ ͯ΅ͻͱͪͬͪͽͪ ͳ ͽͪͲͳ ͪ
ͻͰͺ;ͫͶͳ͵ͳͽͰͼͫͼͽͬͰͼͽͯͰͷͳͪͳΊͪͯͳͪͻͪ͵΅ͷ͵;ͻͼͪͪͲͪͺͪͯͪͽͪͭͰͻͷͪͼ͵ͪͷͪͻ͵ͪͬ
ͼ΅ͽͰͳͰ ̻ͻ;ͲͯͰͬ
.
̹ͪ͵ͻ;ͽͳͻͪͰͽͪͯ΅ͻͱͪͬͪͽͪͯͪͬͪͬ΅Ͳͷͱͼͽͪ ̸͊͒ͲͪͳͲͺͶͲͬͪͰͳͪ ͼͽͪͪͶͳͽͰ
Ϳͪ͵ͽͻͳ
͵ͳͽͯͪͯͬͰͯͪͽͯͻͪͲͭͻͪͱͯͪͰͽ˭͊ͺͻͰͯͳͯͰͶͭͪͪͪͷͰͻͳ͵ͪͼ͵ͪͽͪͳͷͺͰͻͼ͵ͪ
ͺͶͳͽͳ͵ͪ ̹̀ͫͱͰͱͳͼ͵ͳ
Ͳͪ;ͳ΄ͱͪͬͪͰͽͪ͵ͷ;ͳͲͷͪͬ͗ͭͼͶͪͬͳΊͰͰͫͯͳͷͺͯ
͵ͻͰͺͪͽͪ ͪ ͻͪͲͶͳͳͽͰ ͺͲͳͳͳ ͭͻ;ͺͳ ͬ ͼͽͻͪͪͽͪ ͳ ͪ ͽͰͳͽͰ ͶͳͯͰͻͳ-ͯͳͼͳͯͰͽͳ ͼͻͰͯ
;ͺͻͪͬͶΊͬͪ΄ͳͽͰ ͯͪ ͼͰ ͪͼ΅ͻͪͬͪͽ ͽͰͲͳ
͵ͳͽ ͼͪ ͺͻͽͳͬ ͼ΅ͬͰͽͼ͵ͽ ͬͶͳΊͳͰ ͯͪ ͼͰ ͪͼ΅ͻͪͬͪ
ͪͳͪͶͳͲͷͪ ͳ ͼͰͺͪͻͪͽͳͲͷͪ
ͳΊͽ ͳͯͰͶͭͳΊ Ͱ ͺ-ͼͳͶͪ ͽ ͽͪͲͳ ͪ ͵ͷ;ͳͲͷͪ ͯͪ ͼͰ
ͺͻͽͳͬͺͼͽͪͬΊͽͽͯͰͶͳͽͰͪͻͯͳͬ͗ͭͼͶͪͬͳΊͯͪͼͰͳͲͺͶͲͬͪͽ͊́ͅͲͪͪͽͳ͵ͷ;ͳͼͽͳͰͼ͵ͪ
ͺͻͺͪͭͪͯͪ ͳ ͷͪͳͺ;ͶͳͻͪͰ ͪ ͫ΄ͰͼͽͬͰͽ ͷͰͳͰ ͯͪ ͼͰ ͺͻͺͪͭͪͯͳͻͪͽ ͰͼͽͳͽͰ ͪ
ͪͷͰͻͳ͵ͪͼ͵ͽ ͫ΄Ͱͼͽͬ
͵ͳͽ ͯͪ ͼͰ ͼͻͪͬΊͬͪͽ ͼ ͪͼͽΊ΄Ͱͽ ͺͶͱͰͳͰ ͬ ͗ͭͼͶͪͬͳΊ ͬ
68
̸̸͍̺͊͋̾͆́͆͐̾̓ͼͬͼ͵ͳΊͽ͵ͿͶͳ͵ͽͳͬͪͻͳͪͽͳͽͰ ͲͪͰͭͬͽͻͪͲͻͰͪͬͪͰ
ͷͰͱͯ;ͪͻͯͰͺͶͪͯͪͼͰͺͻͰͯͳͲͬͳ͵ͪͻͪͲ͵Ͷͬ̽ͬͳͱͰͳͰͽͪͰͫͬ΅ͻͲͪͳͽͰͯ΅ͻͱͪͬͳ ̺ͳͶͳΕ
ͳ͋ͯͻͬͳΕ
ͼͽͻ–
̺ͪͪͶͽͪ-ͽͰͭͯͳͳ͗ͭͼͶͪͬͳΊͼͽͪͬͪͰͯͳͼͽͬͰͪͽͪͫͪͶ͵ͪͼ͵ͪͯ΅ͻͱͪͬͪͬ͵ΊͽͬͼͰ
΄ͰͪͬͶͪͼͽͰ͵ͷ;ͳͼͽͳͰͼ͵ͪͺͪͻͽͳΊ
ͪͬͳͷͰͽ˭ ͼͽͳͺͻͰͯͰͶͰͳͰͽtͼͳͪͶͳͼͽͳͰͼ͵ͪú
ͰͰͬͻͺͰʹͼ͵ͪͼͽͻͪͪ
ͪͽ̸ͬ͊͒Ͱ͵ͪͽͪͶͳͲͪͽͻ΅ͽͪͺͼͶͰͯͬͪͶͳͽͰ͵ͿͶͳ͵ͽͳ͆ͪͪͺͻͳͶ
ͭ̓ͭͻͰͼ΅ͽͻͪͲͭͶͰͱͯͪͳͺͻͳͰͷͪͻͰͲͶΉͳΊͽͺ;͵ͽͪͲͪt͆ͪͻ;ͪͬͪͰͪͬͰ͵ͳͽͰ
ͺͻͪͬͪͬ͗ͱͪ͗ͭͼͶͪͬͳΊu
ͽͰ͗ͱͪ͊΅ͻͫͳΊ ͫͰͶͷΊ
͇ͼͬͳͽͰͳͼ͵ͪͳΊͬͰΊͼͪͺ΅Ͷ
ͬͻ΅΄ͪͰ ͪ ͪͬͽͷͳΊ ͼͽͪͽ;ͽ ͪ ̓ͼͬ ͯͪ ͼͰ ͼͺͻͰ ͪͻ;ͪͬͪͰͽ ͪ ͬͰ͵ͳͽͰ ͺͻͪͬͪ
ͲͪͷͻͪͲΊͬͪͰͪΉͭͼͶͪͬͼ͵ͳΊͳͲͼͳ ͺͻͰ;ͼͽͪͬΊͬͪͰͯͪͬͪͰͽͪͲͪͰͷͳͪͼͽͻͪͪͽͪ
ͯ͵ͪͽ
ΉͭͼͶͪͬͼ͵ͳͽͰͭͻͪͱͯͪͳͰͺͶ;ͪͽͻͪͬͳͺͻͪͬͪ ̻ͻ;ͲͯͰͬ
̺͵ͻͪΊͪ-ͽͰͳͪͪͶͽͪ
60-ͽͰ ͭͯͳͳ ͬ ̓ͼͬ ͯͰʹͼͽͬͪ ͻͭͪͳͲͪͳΊͽͪ t͉ͰͬͶΉͳ ͯͬͳͱͰͳͰ Ͳͪ ͫͰͯͳͰͳͰ ͪ
ͪͶͫͪͳͽͰu
ͪͫͻΊͬͪ΄ͪ ͬͰ͵ͪ ͪͰͶ ͼ ̸ͯͰͷ ̽Ͱͷͪͳ ́ ͬ ;ͼͽͪͬͪ ͳ ͬ ͺͻͭͻͪͷͪͽͪ ͪ
ͻͭͪͳͲͪͳΊͽͪ ͲͪͶͱͰͪͽͪ ͼͬͪ ͰͶ Ͱ tͼͬͫͱͯͪͬͪͰͽ ͪ ͪͰ͵ͼͳͻͪͳΊ ͽ ͗ͭͼͶͪͬͳΊ
ͳͺͽ΅ͻͼ͵ͳ͵ͻͪʹͳ ͺͻͳͼ΅ͰͯͳΊͬͪͰͽͷ; ͵΅ͷ ̸ͶͫͪͳΊùͪͺͼͽͳͭͪͰͽͪ ͽͬͪͼͰͯͺ;ͼ͵ͪͽ
ͬͼͳ͵ͳͼͻͰͯͼͽͬͪ– tͺͶͳͽͳͰͼ͵ͳ
ͺͻͺͪͭͪͯͳ
ͬ΅ͻ΅ͱͰͳͯͰʹͼͽͬͳΊͳͬͼͰͪͻͯͬ΅ͼͽͪͳͰu
̻;ͼ·͵ͬͪ
ͼ̻;ͼ·͵ͬͪ
͋ͪͲͳͳͯͰΊͰͺͻͺͪͭͪͯͳͻͪͪͳͿͳͪͼͳͻͪͪͽͪͶͫͪͼ͵ͳ
ͻͭͪͳͲͪͳͳͺͰͶͳΊͼͬΊͽt͊΅ΉͲͪ͵ͼͬͪͻͳͽͰuͼͰͽͻͪͶͻ΅͵ͬͯͼͽ͉ͬͬͳͷ
ͪͼͶͰͯͽͬͪ
ͬͻͪͲͶͳͳͭͻͪͯͬͰͪ͋;ͻͳΊͳͽͽͻͰͽͪt͈ͻͳͲͻͰͼ͵ͪͶͳͭͪu
ͼͰͽ΅ͻͬ͆Ή͂ͻ͵ͳͿͳͶͳͪͶͳͬ
͋;ͻͳΊ
̸ͬͼͽͻͳΊ
̓ͪͪͯͪ
͍ͻͪͳΊ
̹ͰͶͭͳΊͳ͍͉̻ ̻;ͼ·͵ͬͪ
͊ͶͰͯ͵ͪͽͪΉͶͳͭ
ͼ͵;ͺ΄ͳͪͽͪ ͪ ̓ͼͬ ͺͻͳͰͷͪ ͯͰ͵ͶͪͻͪͳΊ ͪ ͰͲͪͬͳͼͳͷͼͽͽͪ ͺͼͶͰͯͬͪͪ ͳ ͽ Ͱʹͽ
ͫΊͬΊͬͪͰ Ͳͪ ͫͶͪͼͽͽͪ
ͪ ͼͰͺͽͰͷͬͻͳ ͭ ͬ ̓ͪͪͳ͵
ͫͶͳͲ ͯ ͷͪ͵Ͱͯͼ͵ͪͽͪ ͭͻͪͳͪ ͼͰ
ͺͻͬͰͱͯͪͼͻͰ΄ͪͪͪͶͫͪͼ͵ͳͽͰͪͻͯͳͺͻͰͯͼͽͪͬͳͽͰͶͳͽ̓ͼͬ
͵ͳͽͼ΅Ͳͯͪͬͪͽ͵ͼͽͳͽ;ͳΊ
ͪͰͼ΅΄Ͱͼͽͬ;ͬͪ΄ͪͽͪt͉Ͱͺ;ͫͶͳ͵ͪ̓ͼͬu͑ͰͼͽͯͰͪͺ-͵΅ͼͼͰͺͻ͵ͶͪͷͳͻͪͳͰͭͬͪͽͪ ͰͲͪ
ͬͳͼͳͷͼͽ ̸Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻͬͻͪͲͬͳͽͳͳ͵ͻͳͲͳͼͪ
ͼ–̽ͰͽͻͰͲ
ͼ
͋ͬͪ
ͻͰͰͳͰͰͺͼͶͰͯͬͪͽͻͰͲͶΉͳΊͬ͵ΊͽͼͰͪͼͽΊͬͪͲͪtͺͻͳͲͪͬͪͰͽ̹ͰͶͭͻͪͯͪͼ;ͬͰͻͰ
ͪͽͪ ͻͰͺ;ͫͶͳ͵ͪ ̓ͼͬ ͬ ͼ΅ͼͽͪͬͪ ͪ ͗ͭͼͶͪͬͳͳu ͅͳKͪͶ͵ͬͼ͵ͳ ͳ ̽ͪͷKBͬ
ͼͽͻ
̸Ͷͫͪͼ͵ͳΊͽ ͼͰͺͪͻͪͽͳͲ΅ͷ ͺͻͯ΅Ͷͱͪͬͪ ͳͲΊͬͳͽͰ ͼͳ ͳ ͺͻͰͲ ͼͶͰͯͬͪ΄ͪͽͪ ͭ ͆ͪ ͺͻͬͰͯͰͳΊͽ
ͻͰͿͰͻͰͯ;ͷͽͯͼͰͺͽͰͷͬͻͳ
ͼ;ͪͼͽͳͰͽͼͪͷͪͪͶͫͪͼ͵ͪͽͪͪͼͽͽͪͼͰͶͰͳͰͽ
ͽ
ͭͶͪͼ;ͬͪͶͳͽͰͺͯͯ΅ͻͱͪͽͫΊͬͰͪͽͪͰͲͪͬͳͼͳͷͼͽͪͫͶͪͼͽͽͪ́ͲͫͻͳͽͰͺͻͰͲͷͪʹͭͲͪͺͻͰ
ͲͳͯͰͽͳͺͪͻͶͪͷͰͽͬͫͶͪͼͽͽͪ̓ͼͬͳͅͰͽͳΊͺͻͰͷͳͪͬͪͽͫͰͲͼͻ΅ͫͼ͵;ͪͼͽͳͰ
̹ͪͰͶͭͻͪͯͭͳ
ͫΊͬΊͬͪͲͪͰͲͪ͵ͳ͆ͪͽΊ͉́;ͭͬͪ ͰͳͲͫͻͪͲͪ ͺͻͰͲͳͯͰͽͪt͉Ͱͺ;ͫͶͳ͵ͪ̓ͼͬùͪͯͪ
ͳͲͻͪͲΊͽͺͯ͵ͻͰͺͪͽͪͼͳ͵΅ͷͪͶͫͪͳͽͰͪ ͽͰͲͳͳͲͫͻͳͺͻͳͼͽͳͭͪͽͯͰͶͰͭͪͳͳͽͻͪͲͶͳͳͼͽͻͪͳ
͵ͪ͵ͽͳͺͻͰͯͼͽͪͬͳͽͰͶͳͪͷͰͱͯ;ͪͻͯͳͻͭͪͳͲͪͳͳ ͈ͷͪͻͰͬͪ
ͼͽͻ–367).
͈ͻͰͲͷͪʹͭͬͰͯͳͽͷͪ͵Ͱͯͼ͵ͳͽͰͭͻͪͯͬͰ
ͺͻͳͼͽͻͭͪ͵ͼͺͳͻͪͳΊ
ͼͰͺͻͬͰͱͯͪ
ͫ΄ͪͼͻͰ΄ͪͪͪͶͫͪͼ͵ͳͭͻ;ͺͳͻͬ͵ͳ ͼͻͪͲͶͳͪͺͶͳͽͳͰͼ͵ͪͻͳͰͽͪͳΊͼͫ΄ͫͰͯͳΊͬͪ΄
Ϳͪ͵ͽͻ– ͪͶͫͪͼ͵ͳΊͽͪͳͪͶͳͲ΅ͷ͊΅ͺ΅ͽͼͽͬͪ΄ͳͽͰͻͪͲͺͪͯͪͰͽͪ́ͲͽͳΊͫͶ͵ͺͻͰͼͳ
ͯͪͬͪͽ ͼͬͪͳͰ ͪ ;ͪͼͽͳͳͽͰ ͬ ͼͻͰ΄ͪͽͪ ͯͪ ͺͻͰͯͰͶΊͽ ͫͼͽͪͬ͵ͪͽͪ ͵ͪͽ tͳͲ͵ͶΉͳͽͰͶ
ͫͶͪͭͺͻͳΊͽͪͲͪ ͫͰͯͳͰͳͰͽͪͬͼͳ͵ͳͪͶͫͪͼ͵ͳ ͲͰͷͳͬͫ΄ͳͽͰͭͻͪͳͳ̺ͪͰͶͳ͵ͪ ̸Ͷͫͪ
ͳΊu͈΅ͻͬͳΊͽͪ͵ͽͬͽͪͲͳͺͼ͵ͪͽͻΊͫͬͪͯͪͫ΅ͯͰͽ͵΅ͼͬͪͰͽͪ̓ͼͬ
͵ͪͽͲͪͷͽͳͬͼͰͳͲͺͶ
69
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͳͬͪ ͭͻͪͳͪͬͪͰͽ ͪ ͯͪͯͰͪͽͪ ͺ ͬͻͰͷͰͽ ͪ ͂ ̹ ͋ͳͽ ͪͬͽͷͳΊ ͽ ͼͰͭͪͳΊ ͶͳͯͰͻ ͪ
ͯ΅ͻͱͪͬͪͽͪ͊ͶͅͳͶͰͬͳ̀ͪͻͰͪͶͳͲͪͳΊͽͪͪ͵͵ͻͰͽͳͽͰͬͰ-ͺͶͳͽͳͰͼ͵ͳͰͶͳͰͼ΅Ͳ
ͯͪͯͰͪͬͰͪͻͭͪͳͲͪͳΊͺͯͳͷͰͽ6ƍ, 6TIUSJB¬MJSJNUBSFF,PTPWÌT
t̸ͻͷͳΊͲͪͼͬͫͱ
ͯͰͳͰͪ̓ͼͬu ̸͇̓
̸ͻͪͼ
. ͊ͺͻͰͯͯͻ;ͭͳͼͬͰͯͰͳΊ̸͇̓Ͱͼ΅ͲͯͪͯͰͪͬ͵ͻͪΊͪͭͽ
ͻͭͪͳͲͪͳΊͽͪ͆ͪͻͯͯͬͳͱͰͳͰͪ̓ͼͬ -1,
-Ìvizja popullore e KosovÌs), ͵ΊͽͰͼͿͻ
ͷͳͻͪͪͺͻͰͲͺͻͶͰͽͽͪͪͭͽͳͲͫΊͭͪͶͳͬ̀ͪͺͪͯͪ̾ͬͻͺͪͪͶͫͪͼ͵ͳͼͽ;ͯͰͽͳ ͅͰͽͰ
,
ͼͽͻ͍;ͼ͵ͪͼ
ͼͽͻ).
͇΄ͰͺͻͰͯͳͪͭͻͰͼͳΊͽͪͼͻͰ΄;͉͊͗
̀ͪͺͪͯͪͺͼͽͪͬΊ;ͼͶͬͳΊͲͪͼͯͰͶ͵ͪͬ͵ΊͽͼͰͬͳͲͳͻͪ̓
ͼ͈ͬͻͰͲΊ;ͪͻͳ͈ͭͪͻͶͪͷͰͽͪͻͪͽͪͪͼͪͷͫͶͰΊͪ͊΅ͬͰͽͪͪ̾ͬͻͺͪͺͻͳͰͷͪͻͰͲͶΉͳΊ
ͲͪͺͶͱͰͳͰͽ͉ͬ͊͗
ͬ͵ΊͽͼͰͬͳͲͳͻͪͽͼ΅ͫͳͽͳΊͽͪͬ̓ͼͷͰͽ͊ͻͰ΄;ͳͼ͵ͪͳͽͰͽ̸͊͒ͽͼ
ͽ΅ͺ͵ͳͬͺͶͲͪͪͪͶͫͪͳͽͰͬͫͶͪͼͽͽͪ
ͪͅͳͶͰͬͳͼͰͫͰ΄ͪͬͪͽͪͻͽ΅ͻͳͺͶͰͽͳͪΉͭͼ
Ͷͪͬͼ͵ͳͽͰ ͼͪͷͶͰͽͳ ͯ ̸͊͒
ͽ͵ͻͳͬͪͰ ͪ ͵ͼ;Ͷͼͽͬͪ ͪ ͉͊͗ ͬ ̸͊͒
;ͬͰͶͳͪͬͪͰ ͫͻΊ ͪ
ͶͰͬͰͽͰ ͪ ΉͭͼͶͪͬͼ͵ͽ ͺͻͰͯͼͽͪͬͳͽͰͶͼͽͬ ͬ ͇͇͆
ͬ΅Ͳͷͱͼͽ Ͳͪ ;ͪͼͽͳͰ ͪ ͼͽͻͪͪͽͪ ͬ
͈ͪ͵ͽͪ Ͳͪ ͼͽͪͫͳͶͼͽ ͬ ͗ͭͳͲͽͪ ̾ͬͻͺͪ ͈ͻͰͲ ͷͪͻͽ ͬ ̹ͰͶͭͻͪͯ ͺͻͳͼͽͳͭͪͽ ͷͳͳͼͽͻͳͽͰ ͪ
ͬ΅ͳͽͰͻͪͫͽͳ̻ͪͰͻͷͪͳΊͳ͍ͻͪͳΊ͆ͪͽͳͼ͵΅ͽͽ̸͊͒ͬ΅ͻ;͉͊͗ͺͻͯ΅ͶͱͪͬͪͼͺͻͰͯ
ͶͱͰͳͰͽͲͪ ͼ͵ͶΉͬͪͰͽͪͽͻͳͭͯͳ ͼͺͻͪͲ;ͷͰͳͰ ͼͺͻͰͯ͵Ͱͽ̸͇͆͋ͺͶ;ͪͬͪͬ΅Ͳ
ͷͱͼͽͽͪͯͪͪͼͽͪͳͬ̓ͼͷͰͽͳͶͬͰͼͶ;ͱͪ΄ͳtͲͪͭͪͻͪͽͳͻͪͰͽͪͷͳͻͪͳͺͻͬͰͱ
ͯͪͰͽͪͰͼͽͳͳͲͫͻͳu ͈ͷͪͻͰͬͪ
ͼͽͻ–367).
͈ͬͻͰͷͰͪͺͻͰͭͬͻͳͽͰ͉ͬͪͷͫ;ʹͰͪͶͫͪͼ͵ͪͽͪͯͰͶͰͭͪͳΊͺͻͰͽͰͯͳͻͪͲͪͺͻͳͲͪͬͪͰͪͰ
Ͳͪͬͳͼͳͷͼͽͽͪͪ̓ͼ͇ͬͫͰ΄ͪͳΊͽ͇ͪͪͶͫͻͪʹͽͯͬͰͱͯͪͽͼͪͷͯͺͯͺͳͼͬͪͰͪͼͺͻͪͲ;ͷͰ
ͳͰͽͳͲͭͽͬͰͽ̓ͽͪ͵ͽͪͽͪͭͻ;ͺͪ
ͰͳͯͼͺͪͲͬͪͰͪͷͰͱͯ;ͪͻͯͳͽͰͯͭͬͻͰͼͽͳ
͋ͬͪͺͬͰͯͰͳͰͪͪͶͫͪͳͽͰͺͻͯ΅ͶͱͪͬͪͳͼͶͰͯt;ͷͪͳͽͪͻͳͽͰuͫͷͫͪͻͯͳͻͬ͵ͳ̸͇ͪ͆͋
ͼͻͰ΄;͉͈͊͗ͯ͵ͻͰͺΊͳͽ̀ͪͺͪͯͪ
ͳͺͽ΅ͻͳͽͰͬ̓ͼͬͲͪͺͬͪͽͺͻͳͼͽͬͪͰͽͪͫͶͪͼͽͽͪ
ͽ ͰͪͶͫͪͼ͵ͽ ͪͼͰͶͰͳͰ ͊ͳͼͽͰͷͪͽͳ ͼͰ ͪͻ;ͪͬͪ ͻͰͲͶΉͳͳ ͽ ͵ͻͪΊ ͪ ͬʹͪͽͪ
ͺͻͰͲ ͭ ͊ͪͷ ͭͯͳͪ ͺ-͵΅ͼ ͪ ͺͻͰͼͶͰͯͬͪͰ ͳ ͺͻͳ;ͯͳͽͰͶ ͳͲͼͰͶͬͪͰ ͼͪ ͺͯͶͱͰͳ
ͼ΅ͻͫͳ
Ͱͻͭͻͳ
ͳͭͪͳ
ͽ;ͻͳ
ͭͻͪͳ̽ͷͬͰͽͰͳͷͼͪͻͪͲͻ;Ͱͳ
ͪͳͷ;΄ͰͼͽͬͽͳͷͰ
ͻͪͲͭͻͪͫͰ͇ͽΉͳͭͯͷͪͻͽͭͼͪͳͲͬ΅ͻͰͳͽͰͻͻͳͼͽͳͳͪͺͪͯͰͳΊ
ͺͻͳ͵ͳͽͼͪ;ͫͳͽͳͬͰ͵ͪ
ͽ͵ͳͽͼͪͼ΅ͻͫͳͳͰͻͭͻͳ
ͻͪͰͳͼͪͫ΄ͳͽͬ
ͶͰͰͳ ͳͬͳͶͳ ͌ͳ΄ͱͰͳ ͼͪ ͪͺ΅Ͷ
ͳͶͳ ͼͪ ͪͼͽͳ ͺͬͻͰͯͰͳ ͺͬͰͰ ͽ ͳͶ
ͱͳͶͳ΄ͪͪͼ΅ͻͫͳ
Ͱͻͭͻͳͳͳͭͪͳ ̸Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻ ͬ ͻͪͲͬͳͽͳͳ͵ͻͳͲͳͼͪ..., 2008). ͇ͽ
ΉͳͭͯͼͰͺͽͰͷͬͻͳͭͰͰͳͲͬͰͼͽͪͼ΅ͯͫͪͽͪͪͳͲͰͲͪͶͳͫͰͲͬͰͼͽͶͳͪ
ͽ͵ͳͽ
ͼͪͼ΅ͻͫͳͳͶͳͳͭͪͳ ̸Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻͬ ͻͪͲͬͳͽͳͳ͵ͻͳͲͳͼͪ..., 2008). ̀ͪͰͯͼͭͰͳͯͪͪͯ
ͺͻͪͬͼͶͪͬͽͪͼͰͶͰͳͰͬͫͶͪͼͽͪͼͰͻͪͲͻ;ͪͬͪͽͳͫͻ;ͭͪͬͪͽͺͻͪͬͼͶͪͬͳͻͪͷͬͰͼͬͰ͵ͬͪ
ͳͼͽͻͳΊͳͰͳͲͳͼͶͳͷͪͼͽʹͼͽͲͪͻͳͼͽͳΊͼ͵ͪͽͪ͵;Ͷͽ;ͻͪ̀ͪͬͻͰͷͰͽͽΉͳͭͯͪͬͭ;ͼͽ
ͭtͪͶͫͪͼ͵ͳͽͰͽͰͻͻͳͼͽͳ ;ͳ΄ͱͪͬͪͽͺͬͰͰͽͺͻͪͬͼͶͪͬͳͻͪͷͬͰͷͭͽ͵ͳͽ
ͼͪͺͼͽͻͰͳͺͻͰͲͼͻͰͯͬͰ͵ͬͳͰͽͳͼͰΊͬΊͬͪͽͪͼͽͽͼͬͰͽͬͽ͵;Ͷͽ;ͻͪͼͶͰͯͼͽͬu͆ͪ
tͰͻͳΊͽͺͪͲͪͻuͼͰͺͻͰͯͶͪͭͪͽͳͽ΅ͻͭ;ͬͪͽͰͳͳ͵ͳͳͯͻ;ͭͳͺͻͰͯͷͰͽͳͽ͵ͻͪͯͪͽͳͽͻͪͲͻ;
ͰͳͽͰ΅ͻ͵ͬͳ ̸Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻͬ ͻͪͲͬͳͽͳͳ͵ͻͳͲͳͼͪ..., 2008). ͋ͬͪͼͪͼͪͷͽͯͰͶͳͼͶ;ͪͳ
70
̸̸͍̺͊͋̾͆́͆͐̾̓ͼͬͼ͵ͳΊͽ͵ͿͶͳ͵ͽͳͬͪͻͳͪͽͳͽͰ ͲͪͰͭͬͽͻͪͲͻͰͪͬͪͰ
ͪͭͰͳͯͳͬͪͯͪͶͳͲ΅ͷ
͵ͳͽͼͰͳͲͬ΅ͻͬͪͽͬͺͻͳͼ΅ͼͽͬͳͰͽͪͷͳͻͽͬͻͳͽͰͶͳͽͰͼͳͶͳ
ͽ
ͻͪ͵ͳͽͺͻͰͽͰͯͳͻͪͽͯͪͳͷͼͰͺͻͳͲͪͰͼ΅ͲͯͪͬͪͰͽͪͳͬͳͶͳͲͬͪͪͰͬͻͺͰʹͼ͵ͪͯ΅ͻͱͪͬͪ
͆ͪͿͰͬͻ;ͪͻͳͭͼͺͰͳͪͶͳΊͽͺͻͪͽͰͳ͵͇͇ͪ͆Ͳͪ̓ͼͬ
ͪͅͻͽͳ̸ͽͳͼͪͪͻͳͲͪͺͲ
ͪͬͪ ͼ΅ͻͫͳ ͳ ͪͶͫͪͳ ͼ ͳͲͭͽͬͰͳΊ ͽ Ͱͭ ͺͶͪ Ͳͪ ͫ΅ͯͰ΄ͳΊ ͼͽͪͽ;ͽ ͪ ͫͶͪͼͽͽͪ ̺
ͺͻͰͯͼͽͪͬͰͳΊͳͷͯ͵;ͷͰͽͼͰͺͼͬͪ
Ͱͬͽͯ΅ͻͱͪͬͿͻͷͳͻͬͪͳͰͺͶ;ͪͬͪͼͽͪͽ;ͽͪ
tͷͰͱͯ;ͪͻͯͪͯͲͳͻͪͬͪͪͯ΅ͻͱͪͬͼͽu͊ͺͻͰͯͰͭͽͬͪͰͰͼͽͪͽ;ͽͪ̓ͼͬ
ͪtͷͰͻ͵ͳͲͪ
ͫ΅ͯͰ΄ͰͽͻͪͲͬͳͽͳͰͪͫͶͪͼͽͽͪu͊΅ͫͻͪͲͳͲͭͽͬͰͳΊͽͰͭͺͻͰ͵ͽ
ͪ̓ͼͬͼͰͯͪͬͪͺͻͪ
ͬͪͪͳͪͶͳͼͳͷͬͶͳ– ͲͪͷͰͳͳͷ
͵ͪ͵ͽͳͬ΅ͲͷͱͼͽͲͪͶͰͼͽͬͬͷͰͱͯ;ͪͻͯͳ
ͻͭͪͳͲͪͳͳ ͈ͻͰͯͬͳͱͯͪ ͼͰ ͫͶͪͼͽͽͪ ͯͪ ͳͷͪ ͼͬΊ ͵ͼͽͳͽ;ͳΊ
͵ͪ͵ͽ ͳ ͺͻͪͬͽ ͯͪ ͼ͵ͶΉͬͪ
ͷͰͱͯ;ͪͻͯͳͼͺͻͪͲ;ͷͰͳΊ͇ͺͻͰͯͰͶͰͳΊͼͽͪͽ;ͽͯͪͬͪͺͻͪͬͪͺͻͪͽͰͳ͵ͪ ͇͇ͪ͆ͳ̾͊ͯͪͼͰ
ͪͷͰͼͬͪͬͻͰͰͳΊͽͪͪͫͶͪͼͽͽͪ͊ͺͰͳͪͶͷΊͼͽͼͰͽͯͰͶΊͬ΅ͻ;ͭͪͻͪͽͳͻͪͰͽͪͺͻͪͬͪͽͪ
ͪͼͻ΅ͫͼ͵ͽͷͪͶͳͼͽͬ ͿͰͬͻ;ͪͻͳͭ̓ͼͬͫΊͬΊͬͪͰͲͪͬͳͼͳͷͼͽ
͈ͻͰͲ͎͎ͬ͞ͺͯͫͰͬͳͯͯ΅ͻͱͪͬͼͽͼͰͺͻͰͯͰͶΊ
͵ͪͽtͳͻ͵ͪͪͬͽͷͳΊu
Ͱͳ͵ͪͽ
ͰͲͪͬͳͼͳͷͼͽ͈Ί͵ͳͫͰͶͰͲͳ
ͼͫͰ΄ͼͰ͵ͪͼͪͰͯͺͻͪͬͽͪͬ΅ͪͪͷͰͼͪ
͵ͪ͵ͽͽͬͪͰ
ͻͰͭͶͪͷͰͽͳͻͪͳ̹ͬͼͪͳ͎ͰͻͰͭͬͳͪ
ͷͰͻ͵ͳͽͰͲͪͻͪͲͬͳͽͳͰͽͪͬͪͽͪͯ΅ͻͱͪͬͪͺͬͰͰͼͰ
ͽͪͼΊͽͯͼ΅΄Ͱͼͽͬ;ͬͪͰͽͪͺͻͽͰ͵ͽͻͪͽ
͊ͶͰͯͻͰͯͳͪͼͻͰ΄ͳͳͺͻͰͯͬͪͻͳͽͰͶͳͺͻͰͭͬͻͳͬ΅̺ͬͳͰͪ ͈ͻͰͭͬͻͳͲͪͼͽͪͽ;ͽͪͪ̓ͼ
ͬ..., 2007-2008 ̻ͰͻͭͳͰͬ
, ͭͯͳͪͺ-͵΅ͼ
ͪͿͰͬͻ;ͪͻͳͭ̓ͼͬͫΊͬΊͬͪͰͲͪ
ͬͳͼͳͷͼͽ͈΅ͻͬͪͽͪͯ΅ͻͱͪͬͪͬͼͬͰͽͪ
͵ΊͽͺͻͳͲͪͬͪͽͲͳͪ͵ͽͰ̸Ϳͭͪͳͼͽͪ
ͪͬ̾ͬͻͺͪ– ͺ΅ͻͬͪ
ͺͻͪͬͳͽ͍ͬͪͻͪͳΊ͋ͻ;ͯͰͯͪͼͰͫΊͼͳͶͭͳ͵ͪͽͪͪͺͯͫͪͻͰͪ͵ͳΊͼ͵ͪ͵ͬͳͽͳͯͪͼͪ͵;Ͷ
ͽ;ͻͳ
ͳ͵ͷͳͰͼ͵ͳͳͶͳͻͯͼͽͬͰͳͬͻ΅Ͳ͵ͳͷͰͱͯ;̸Ϳͭͪͳͼͽͪͳ̓ͼͬ̾ͯͳͼͽͬͰͳͽͰͰ
ͬͳͯͳ ͪͻͭ;ͷͰͽͳ
͵ͳͽ ͬͰͯͪͭͪ ͺͻͪͬΊͽ ͬͺͰͪͽͶͰͳͰ
Ͱ ;ͪͼͽͳͰͽ ͪ ͷ;ͯͱͪͳͯͳͳ
͵ͪ͵ͽ ͬ
̹ͼͪͳ͎ͰͻͰͭͬͳͪ
ͽͪ͵ͪͺ-͵΅ͼͳͬ̓ͼͬͼͻͰ΄;ͼ΅ͻͫͳͽͰ͊ͶͰͯͬͪ΄ͽͶͭͳͫΊͼͰ
ͳͰͰͬͻ΅Ͳ͵ͪͽͪͼͬͪͪͪͺ΅ͽΊͪͪͻ͵ͽͳ͵ͪͽ̸ͲͳΊͺͻͰͲ̹ͪͶ͵ͪͳͽͰ
͵΅ͷ̾ͬͻͺͪͳ̸͊͒
͵΅ͯͰͽ̓ͼͬͰͬͪͱͰͻͪͲͺͻͰͯͰͶͳͽͰͶͰͰͽ΅ͻ̾ͯͳͼͽͬͰ͉;ͼͳΊͪͼͽΊͬͪͽͪͲͳͰͯͼͽͻͪ
ͫΊͬͰͪͰͲͪͬͳͼͳͷͼͽͯͪͫ΅ͯͰͪ;Ͷͳͻͪͪ ͿͰͬͻ;ͪͻͳͭ̓ͼͬͫΊͬΊͬͪͰͲͪͬͳͼͳͷͼͽ
2017).
͈ͻͰͲͺͼͶͰͯͳͽͰͯͰͬͰͽͭͯͳͳͷͰͱͯ;;ͺͻͪͬͶΊͬͪ΄ͳͽͰ͈ͬͻͳ΄ͳͪͳ̹ͬͰͶͭͻͪͯͼͰͬͯΊͽͺͻͰ
ͭͬͻͳͲͪͺͻͳͲͪͬͪͰͽͪͫΊͬͰͪͽͪͰͲͪͬͳͼͳͷͼͽͳͲͪͼ΅ͯͫͪͽͪͪͼͻ΅ͫͼ͵ͽͪͼͰͶͰͳͰͱͳͬͰ
Ͱ΄ͬ͊ͰͬͰͻ̓ͼ̺ͬͽͲͳͺͻͰͼͼ΅΄ͰͼͽͬͰͪͪͷͰͼͪͳͷͪͳͽͼͽͻ̹ͪͪͪͻΉ͵ͼͰͶ
͵ͪͽͪ
ͽͳͼ͵΅ͽͰͽͺͻͪͬͰͺͻͰͯͳͷͬ΅ͻ;ͼ΅ͻͫͳͽͰ ͊ͶͰͯͼ΅ͲͯͪͬͪͰͽͪͺͻͽͰ͵ͽͻͪͽ͉ͪ̓ͼͬ
͵ͻͳ
Ͳͪͽͪͬ͗ͱͽͪ͊΅ͻͫͳΊ ͼ΅ͬͼͰͷͰͰͲͪͬ΅ͻͰͪ ͌ͼͳͶͳΊͽͪ
ͺͻͰͯͳͬͼͳ͵
̹ͪͻΉ͵ͼͰͶͳ̺ͪͪͳͭ
ͽ
ͼͪͪͼͰͳ͵΅ͷͺͻͳͲͪͬͪͰͪͽͲͳͿͪ͵ͽͳͽͼͽͻ̹ͪͪͪͰͶͭͻͪͯ͋ͬͪͲͪͪͬͪ͊΅ͻͫͳΊͯͪ
ͼͰͼ΅ͭͶͪͼͳͼͪͻ;ͪͬͪͰͽͪͺͼͽͳͭͪͽͳͽͰͺͻͰͯͳͽͬͪͯͭͬͻͰͼͽͳͽ͵ͻͪΊͪͬͰͪͽͪ͵ͻͳ
ͲͪͼͶͰͯͫͷͫͪͻͯͳͻͬ͵ͳͽͰͪͽͰͻͳͽͻͳΊͽ͉ͪͪ͊͗
͆ͪʹ-Ͱͼͽ;ͺͽͻͰͫΊͬͪͳΊͽͪͻͭ;ͷͰͽͲͪͺͼͽͳͭͪͰͽͪͽͬͪͽͼͽͻͪͪͪ̀ͪͺͪͯͪ
ͼͶͰͯ2006
ͭ
Ͱͼͬ΅ͻͲͪͼͺͻͳͰͷͪͰͽͪ͊΅ͻͫͳΊ͈ͬ̾͊ͪͻͪͶͰͶͼͽͬͪͼͰͬͯΊͽͳͯͬ;ͼͽͻͪͳͺͻͰͭͬͻͳ
ͷͰͱͯ;ͼͻ΅ͫͼ͵ͪͽͪͳͪͶͫͪͼ͵ͪͽͪͼͽͻͪͪ̀ͪͽΊͰͪͻͪ͵ͽͰͻͪͰͽͼͽ΅ͺͳͬͼͽͽͪͳͽͯͬͰͽͰͼͽͻͪͳ
71
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͺͻͰͯ ͶͳͯͰͻͪ ͪ ͺͪͻͶͪͷͰͽͪͻͪͽͪ ͭͻ;ͺͪ ͪ t̽Ͱͷ͵ͻͪͽͳͪͽͪ Ͷͳͭͪ Ͳͪ ̓ͼͬu ͬ ̓ͼͬͼ͵ͳΊ
ͺͪͻͶͪͷͰͽ́ͼͷͰͽ̹Ͱͳͻͳ
tͰͰͰͫͯͳͷͺͻͬͰͱͯͪͰͽͪͯͳͺͶͷͪͽͳͰͼ͵ͳͺͻͰͭͬͻͳͽ
ͼͼͽͪͽ;ͽͪͪ̓ͼͬ
ͽ΅ʹ͵ͪͽͽͲͳͬ΅ͺͻͼͰͬͰͰͻͰͰͬ΅̺ͬͳͰͪͺͻͰͲͭu ́ͼ͵ͰͯͰ
ͻͬ
. ͊ͺͻͰͯ ͪͭͶͳʹͼ͵ͳΊ ͯͳͺͶͷͪͽͳͰͼ͵ͳ ͺͻͰͯͼͽͪͬͳͽͰͶ ͬ ͈ͻͳ΄ͳͪ ́ ̓ͶͳͿ
tͪ ͽͲͳ
ͰͽͪͺͰͰͰͫͯͳͷ͊΅ͻͫͳΊͯͪͺͻͳͲͪͬͪ̓ͼͬ
ͽ΅ʹ͵ͪͽͰͰͷͳͼͶͳͷͺͼͽͳͭͪͰͽͪͼ΅ͭ
ͶͪͰͳͰͪͽͪ͵ͪͬͪͼͬͪu̺ͷͰͼͽͽͬͪͽʹͺͻͰͯͶͪͭͪ
ͲͪͻͪͲͻͰͪͬͪͰͽͪͺͻͫͶͰͷͪͬ̓ͼͬ
ͳͲͺͶͲͬͪͰͽͪͳͯͰΊͽͪͲͪtͯͬͰͽͰ̻Ͱͻͷͪͳͳu ́ͼ͵ͰͯͰͻͬ
. ͈ͬͻͰͷͰͪͼͬͰͽͺͼͰ΄ͰͳͰ
̹ͬͰͶͭͻͪͯͳ͈ͻͳ΄ͳͪ
͎ͳͶͪͻͳ̓Ͷͳͽ΅
ͲͪͰͯͼͬ΅ͻͬͳΊͽͺͻͰͯͼͽͪͬͳͽͰͶͪ̾͊ͺͷͰͱͯ;ͪ
ͻͯͳͽͰ ͽͰͳΊ ͳ ͼͳͭ;ͻͼͽ ̓ ̾ͽ΅
ͲͪΊͬͪͬͪ ͺ΅Ͷͪͽͪ ͼͳ ͺͯ͵ͻͰͺͪ ͪ ͼ΅ͲͯͪͯͰͳΊ ͽ
̸͊͒ͺͻͽͰ͵ͽͻͪͽ͆ͰʹͪͽͪͯͰͷͪͭͭͳΊͳͳͳͲ΅ͷͼͰͺͻΊͬΊͬͪͽͺͬͻͰͷͰͪͺͼͰ΄ͰͳͰͽʹͬ
ͼͻ΅ͫͼ͵ͪͽͪͺͻͪͬͼͶͪͬͪ΅ͻ͵ͬͪt͊ͬ͆ͳ͵Ͷͪu͈ͬͻͳ΄ͳͪ
͵΅ͯͰͽͼͰͼͻͰ΄ͪͼͺͻͰͯͼͽͪͬͳͽͰͶͳͪ
Ͳͪͬ΅ͻͪͶͳͽͰͼͰͬ̓ͼͬͼ΅ͻͫͳ̈́ͳͰͷͰͻͰͽʹͼͰͼ΅ͼͽͳͬͽͬͪ
ͰͽΊͺͼͰ΄ͪͬͪ΅ͻ͵ͬͪͽͪ
ͪ
ͺͪͯͪͽͪͳͼͰͻͳͲͺͬͻͰͯͰͪͽͪͶͫͪͳͽͰͪͷͪʹͭ
ͺͻͰͬ΅ͻͪͽͪͬͼͳͷͬͶͪͻͰͶͳͭͳ
Ͳͪͽͪͳ͵;Ͷͽ;ͻͪͰͽ΅ͻͺͳͷͼͽͪͳͺͽ΅ͻͳͽͰͺͽͰͳͰͪͼ΅ͻͫͳͽͰͳͪͺͻͪͬͼͶͪͬͳͰͽͬ
̓ͼͬ
ͳͼ΅΄ͰͬͻͰͷͰͼͽͬͪͺͯ͵ͻͰͺΊͯ΅ͻͱͪͬͪͬ͵ΊͽͽͪͪͶͽͪ͵;ͺͪͳΊͽͪͪ͗ͱͪ
͊΅ͻͫͳΊͼͪ;ͳ΄ͱͰͳͼͽͽͳͳͺͻͪͬͼͶͪͬͳͻͪͷͬͰ ͍ͳͶͪͽͬ
.
͊ͶͰͯͬͪ΄ͳΊͽͰͽͪͺͪͲͪͺͪͯͳΊͪͽͳͼ͵ͬ΅ͻ;ͼ΅ͻͫͳͽͰͰͼͬ΅ͻͲͪͼͺͻͳͷͪͷͶͳͬͽͺͻͰͯͶͱͰ
ͳͰͲͪͺͻͳͰͷͪͰͽͪͼͽͻͪͪͽͪͬ̾͊
ͼͬͼͳ͵ͳͽͰͼͶͰͯͬͪ΄ͳͽͽͬͪͫͶͪͭͳ͈ͻͳͽ͵ͪͲ̹ͪͪͰͶͭͻͪͯ
ͯͪͼͰͽ͵ͪͱͰ͵ͪͽͰͶͽ̓ͼͬ
͵ͪ͵ͽͳ ͯͪͰͼͰͼ΅ͭͶͪͼͳͼͺ΅ͶͳΊ͵ͽͻͶͽͼͽͻͪͪͪ
͈ͻͳ΄ͳͪͬ΅ͻ;ͼͻ΅ͫͼ͵ͳΊͪ͵Ͷͪͬͬ͊ͰͬͰͻ̓ͼͬ
ͼͰͲͪͺͶͪͬͪͼͽͻͪͪͽͪ΄Ͱͫ΅ͯͰͳͲͬͪͯͰͪͽ
ͯͰͬͳΊͻͰͯͲͪͺͻͳͰͷͪͰͽÜͬ̾͊͊ͺͻͰͯ́̽ͪͳͽͬͪͲͪͪͬͪͻͪͲͳͻΊͬͪͰͪͪͶͫͪͼ͵ͪͽͪ
͵;ͺͪͳΊͬͫͶͪͼͽͽͪ
͵Ͱͽͼ΅ͻͫͳͽͰͰͷͭͪͽͯͪͺͻͳͰͷͪͽ ͊ͰͺͪͻͪͽͳͲͷtͺ͵ͼͬͼ͵ͳu..., 2008).
͋;͵ͽͻΊͫͬͪͯͪͼͰͽͰͽͰͳͼͻ΅ͫͼ͵ͪͽͪͽͰͲͪ
͵ΊͽͼͰͺͻͰͯͶͪͭͪ΄ͰͬͭͳͰͼͬ΅ͻͲͪͪͼͺͻͳͼ΅Ͱ
ͯͳΊͬͪͰͽͪ͊ͰͬͰͻ̓ͼͬ͵΅ͷ͊΅ͻͫͳΊ͋ͪͲͳͪͼͽͳͷͪͼͬͳͷͰͼͽͳͻͭͪͳͪͬͶͪͼͽͽͪ
ͬ
͵ͳͽͽͭͪͬͪ;ͺͻͪͬͶΊͬͪ͵ͪͶͳͳΊͽͪͽͯͬͰͽͰͺͪͻͽͳͳ͊ͻ΅ͫͼ͵ͪͽͪͻͪͯͳ͵ͪͶͪͺͪͻͽͳΊͳ̽Ͱͷ͵ͻͪ
ͽͳͰͼ͵ͪͽͪ ͺͪͻͽͳΊ ͪ ͊΅ͻͫͳΊ ̺ ͽͲͳ ͷ;ͳͳͺͪͶͳͽͰͽ ͳͷͪ ͪͼͰͶͰͳ ͺ;͵ͽͪ ͽ ͵ͳͽ ͼͪ
ͼͻ΅ͫͼ͵ͳ
ͪͶͫͪͼ͵ͳͳͼ΅ͼͼͷͰͼͰͪͼͰͶͰͳͰ͈ͬͻͰͷͰͪͫͷͫͪͻͯͳͻͬ͵ͳͽͰ͉ͪ͊͗
ͪͶͫͪ
ͳͽͰͽͽͰͲͳͼͰͶͳ΄ͪͼͰͳͲͼͰͶͬͪͽͪͺ΅Ͷ
ͪͼͶͰͯͽͬͪͼͰͲͪͬͻ΅΄ͪͽ
͵ͪͽͳͷͪͽͬͼͳ͵ͳͺͻͪͬͪ
͵ͪ͵
ͽ ͳ ͼͽͪͪͶͽ ͪͼͰͶͰͳͰ ͊Ͱͻͫͼ͵ͳʹ ͺͶͳͽͳ͵
. ͋ͬͪ ;ͽͰͳͰ Ͱ Ͱͫͯͳͷ
͵ͪͽ ͼͰ
ͳͷͪͺͻͰͯͬͳͯͭͰͳͯͪͪͯͼͻ΅ͫͼ͵ͽͪͼͰͶͰͳͰͬͪͶͫͪͼ͵ͪͽͪΉͱͪͽͪͪͼͽͪ̓ͼͬ.
̺ͺͼͶͰͯͬͻͰͷͰ
ͼͶͰͯͪͼͽ΅ͺͳͶͳͽͰͺͻͷͰͳͬ̾͊ͼͬ΅ͻͲͪͳͼͺͻͰͼͪͲͪͪͺ;ͼ͵ͪͰͽͷ;
ͽ ͼͽͻ̺ͪͪͪͰͶͳ͵ͫͻͳͽͪͳΊ
ͳͲͫͻ΅ͽͪͬͺͻͰͲͳͯͰͽ̸ͬ͊͒ͳͪͶ;ͬͪͰͽͬ̾ͬͻͺͪͪ
ͼͽͽͳͳͫͰͱͪͳͽͫͰͯͼͽͬͪ΄ͳͽͰͻͪʹͳͪ͊ͰͬͰͻ̸ͪͿͻͳ͵ͪͳ͊ͻͰͯͳΊ́Ͳͽ͵
ͼͰͺͻͷͰΊͳ
ͺͲͳͳΊͽ̹ͪͪͰͶͭͻ͇ͪͯͭͶͪͬΊͬͪ΄ͪͽͪ͵ͷͳͽͰͽͪͺͼͳͭ;ͻͼͽͳͽͫͻͪͪͬͼ͵;ͺ΄ͳͪͽͪͪͅͻͳΊ
͇ͫͻͪͯͬͳ
͵ΊͽͰͳͲͪͷͺͻͰͯͼͰͯͪͽͰͶͪ͊ͻ΅ͫͼ͵ͪͽͪ ͺͻͭͻͰͼͳͬͪ ͺͪͻͽͳΊ
ͭͬͻͳͺͼͬͳ
ͬ΅ͺͻͼͳͲͪͼΊͭͪ΄ͳ͊΅ͻͫͳΊ
͉;ͼͳΊͳ̓ͼͬͺͻͰͯͪͬͼͽͻͳʹͼ͵ͳΊt%JF1SFTTFu͊ͺͻͰͯͰΊ
ͪͺͻͰ
ͱͰͳͰͽͷͰͱͯ;̹ͰͶͭͻͪͯͳ͈ͻͳ΄ͳͪͳͷͪͺͶͳͽͳͰͼ͵ͳͪͻͪ͵ͽͰͻͳͼͰͯ΅ͶͱͳͪͰͱͰͶͪͳͰͽͪ
ͷͰͼͽͳͽͰͺͶͳͽͳͳͯͪͼͰͼ΅ͫͻͪͲΊͽͼ΅ͼͼ΅ͬͷͰͼͽͳͽͰͺͻͰͯͬͪͻͳͽͰͶͳͯͭͬͻͰͼͽͳͽ̹ͻΉ͵
ͼͰͶ͊΅΄ͰͬͻͰͷͰͼͽͬͪ͊΅ͻͫͳΊͰͺͻͽͳͬͪͶͪͭͪͰͽͪͼͪ͵ͳͳͼͻͰ΄;͉;ͼͳΊ
ͪͳͳ͵ʹͬ̾͊
72
̸̸͍̺͊͋̾͆́͆͐̾̓ͼͬͼ͵ͳΊͽ͵ͿͶͳ͵ͽͳͬͪͻͳͪͽͳͽͰ ͲͪͰͭͬͽͻͪͲͻͰͪͬͪͰ
ͰͽͻΊͫͬͪͯͪͪ͵ͬͪͽͰΊͯͪͺͻͰͯͺͻͳͰͷͰͺͯͫͳͪ͵ͪͲͪͽͰͶͳͷͰͻ͵ͳ͋ΊͰͱͰͶͪͰͯͪͬͶͰͲͰͳͬ
̸͇͆͋
Ͳͪ΄ͽͽͬͪ΄Ͱͪͻ;ͳͯͰͷͼͽͻͳͻͪͳΊͽͰΊͰ;ͽͻͪͶͳͽͰͽ ͊Ͱͻͫͼ͵ͳʹͺͶͳͽͳ͵
.
͈ͻͰͲͶΊͽͽͪͽͪͲͳͭͯͳͪͼͰͲͪͼͳͶͬͪͪ͵ͽͳͬͼͽͽͪͽͭͰͻͷͪͼ͵ͪ ͼͽͻͪͪͪͼͰͪ͵΅ͷͪͶͪͭͪͰ
ͪͼ΅ͻͫͳͽͰͰͫͯͳͷͼͽͽͪͽͺͻͳͲͪͬͪͰͽͪΊͶ̓ͼͬ
͵ͪͽͽͯͰͶͪͯ΅ͻͱͪͬͪ̀ͪͼ΅ͻͫͳͽͰ
ͫͪͰ
ͳͲͫͳͻͪͰͽ͉ͪͪͷ;͎ͪͻͪͯͳͪʹ ͈Ͱͷ;̹ͰͶͭͻͪͯ...,
ͲͪͺͻͰͷͳͰͻͪͺͻͪͬͳͽͰͶͼͽͬͽ
͈ͬͻͳ΄ͳͪ
ͺͻͰͯͳͽͬͪ;ͪͼͽͳ͵̸͇ͬ̓͵ͪͽͬͰͰ͵ͷͪͯͳͻͰͰͺͻͳͰͷͶͳͬ͊ͪͷͳΊͽͽʹ
ͲͪΊͬΊͬͪ
Ͱtͭͻͪͳͪͽ̸ͪͪͶͫͪͳΊͷͱͰͯͪͼͽͳͭͰͳͯͭͻͪͯ͆ͳu
͵ͰͽͰͺͬͯͳͲͪͰͭͪͽͳͬͪ
ͼͻ΅ͫͼ͵ͪͻͰͪ͵ͳΊͺͼͬͳΊͼͺͻͰͬ΅ͺͻͼ
̀ͪͼͶ;ͱͪͬͪͼͳͯͪͲͪͬ΅ͻͳͷͰͼͺͻͳͬͰͱͯͪͰͽͪͺͻͳͷͰͻͳͳͪͪͶͳͲͳͺͻͪͲͶͳͳͽͰͬͪͻͳͪ
ͽͳͽͼͽͻͪͪͪ̀ͪͺͪͯͪͳͰͬͳͪͭͳͰͯͲͪͪͽͪͼͻ΅ͫͼ͵ͪͻͰͪ͵ͳΊ͵΅ͷͽΊ
ͼͳͲΊͬͶͰͳͰͽͪ
ͺͻͰͲͳͯͰͽͪͪ͊΅ͻͫͳΊ͋͆ͳ͵Ͷͳ͊ͺͻͰͯͰͭͺͻͳͲͪͬͪͰͽͪͰͲͪͬͳͼͳͷͼͽͽͪͪ̓ͼͬͽ
Ί͵ʹͯͰʹͼͽͬͪ΄ͼͻ΅ͫͼ͵ͳͺͶͳͽͳ͵ͬͫ΅ͯͰ΄Ͱ΄ͰͯͬͰͯͰͯͭͻͪͱͯͪͼ͵ͪͬʹͪ̀ͪͰͭ
ͺͯͫͰ
ͪ͵ͽ
ͰͰͬ΅ͲͷͱͰͲͪͺͻͳͰͷͪͰͽͰͭͬͳΊͪͻͯ ͆ͳ͵ͶͳͺͻͳͲͪͳͰ̓ͼͬ...,
.
͉ͪͲͻͰͪͬͪͰͽͪͺͻͫͶͰͷͪͷͰͱͯ;̹ͰͶͭͻͪͯͳ͈ͻͳ΄ͳͪͬͼͰ΄ͰͺͻͰͯͼͽͳ̽ͭͶΊͷͪͼͽͰ
ͺͰͬ΅ͻ;Ͱͭͬͽͫ΅ͯͰ΄Ͱ΄Ͱ͵ͪͱͰͬͶͳΊͳͰͳͪ͵ͬͪͪͽͪͬͪͺͶͳͽͳ͵ͪͪͪͷͰͻͳ͵ͪͼ͵ͳΊ
ͺͻͰͲͳͯͰͽ̽͋ͻ΅ͷͺ
͵ͪ͵ͽͳͻͰͪ͵ͳΊͽͪͪͬͼͰͺͲͪͽͻͷͲͰͳΊͼ΅ͼͼͬͳͽͰͬ΅ͽͻͰͳͺͻͫͶͰͷͳ
͇̾͊ͽͲͪͰͳͰͰͳͲͪͼͳͶͬͪͰͽͪͻ;ͼ͵ͪͽͪͪ͵ͽͳͬͼͽͺͽͰͳͰ̹ͪͪͶ͵ͪͳͽͰ͵ͪͽΊͶ
̺ͼ΅΄ͼͽͬͻ΅΄ͪͰͽ͉ͪ;ͼͳΊͽ̹ͬͪͪͶ͵ͪͳͽͰͰͪʹ-ͭͶΊͷͪͽͪͪͯͰͱͯͪͪͼ΅ͻͫͳͽͰ
ͪͳͰ
ͼͪͷͪͽΊ
ͲͪͲͪͺͪͲͬͪͰͽͪͺͻͪͬͼͶͪͬͪͽͪͬΊͻͪͳͪͪͳͪͶͪͽͪͳͯͰͽͳͼͽ
̸̸͉͉̈́́͋̾͋͌
73
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ƚɭɫɶɤɨɜɚȿ(1992). ɘɝɨɫɥɚɜɢɹɜɨɝɧɟ: ɞɨɤɭɦɟɧɬɵɮɚɤɬɵɤɨɦɦɟɧɬɚɪɢɢ–1992).
Ɇɨɫɤɜɚ: ɗɤɫɩɟɪɬɢɧɮɨɪɦ.
Ƚɭɫɶɤɨɜɚȿ (1999). ɄɬɨɩɨɛɟɞɢɬɜɄɨɫɨɜɟ"Ɇɨɫɤɜɚʋ3, ɫ. 16–24Ɋɟɠɢɦɞɨɫɬɭɩɚ
http://www.moskvam.ru/1999/03_99/guskova.htm
Ƚɭɫɶɤɨɜɚȿ (2001). ɂɫɬɨɪɢɹɘɝɨɫɥɚɜɫɤɨɝɨɤɪɢɡɢɫɚ–2000). ɆɨɫɤɜɚɊɭɫɫɤɨɟɩɪɚɜɨ
Ɋɭɫɫɤɢɣɧɚɰɢɨɧɚɥɶɧɵɣɮɨɧɞ
Ƚɭɫɶɤɨɜɚȿ (2003). ȺɥɛɚɧɫɤɨɟɫɟɰɟɫɫɢɨɧɢɫɬɫɤɨɟɞɜɢɠɟɧɢɟɜɄɨɫɨɜɟ ȼȺɥɛɚɧɫɤɢɣɮɚɤɬɨɪ
ɤɪɢɡɢɫɚɧɚȻɚɥɤɚɧɚɯ. ɋ–53. ɆɨɫɤɜɚɂɇɂɈɇɊȺɇ
ȾɟɬɪɟɡɊ. ɄɨɫɨɜɨɈɬɥɨɠɟɧɚɬɚɧɟɡɚɜɢɫɢɦɨɫɬɋɨɮɢɹɄɪɚɥɢɰɚɆɚɛ
ɂɫɤɟɧɞɟɪɨɜɉɨɤɬɹɛɪɹ). Ɇɨɞɟɥɶ«ɞɜɭɯȽɟɪɦɚɧɢɣ» ɞɥɹȻɟɥɝɪɚɞɚɢɉɪɢɲɬɢɧɵɊɭɫ
ɫɤɚɹɧɚɪɨɞɧɚɹɥɢɧɢɹɂɧɮɨɪɦɚɰɢɨɧɧɨ-ɚɧɚɥɢɬɢɱɟɫɤɚɹɫɥɭɠɛɚ Ɋɟɠɢɦɞɨɫɬɭɩɚ
http://ruskline.ru/monitoring_smi/2012/10/04/model_dvuh_germanij_dlya_belgrada_i_prishtiny/
Ʉɢɪɶɹɤɨɜɘ ɋ ɢȼɨɥɤɨɜɚ, ȿ Ƚ ɎɚɤɬɨɪɵɪɚɫɩɚɞɚɋɎɊɘɢɋɋɋɊɫɪɚɜɧɢɬɟɥɶɧɨ-
ɬɢɩɨɥɨɝɢɱɟɫɤɢɣɚɧɚɥɢɡɊɟɠɢɦɞɨɫɬɭɩɚKWWSZZZSDQGLDUXWH[WSKS
ɄɨɫɨɜɨɢɆɟɬɨɯɢɹ, 25 ɦɚɪɬ). Ɇɨɧɢɬɨɪ ʋɫɬɪ. ɋɨɮɢɹ.
Ɇɟɬɟɋ. (2007). ɂɫɬɨɪɢɹɧɚɚɥɛɚɧɰɢɬɟɈɬɢɥɢɪɢɬɟɞɨɧɟɡɚɜɢɫɢɦɨɫɬɬɚ ɧɚɄɨɫɨɜɨ ɋɨɮɢɹ:
Ɋɢɜɚ
ɆɢMɚɥɤɨɜɫɤɢɆ ɢ ȾɚɦMDɧɨɜɆ. Ɍɟɪɨɪɢɡɚɦɚɥɛɚɧɫɤɢɯɟɤɫɬɪɟɦɢɫɬɚ. ɉɪɢɥɨɝ,. Ȼɟɨ
ɝɪɚɞ
ɇɢɤɨɥɢɱɩɪɢɡɧɚɧɢɟɄɨɫɨɜɨɨɛɟɪɧɺɬɫɹɞɥɹɋɟɪɛɢɢɝɪɚɠɞɚɧɫɤɨɣɜɨɣɧɨɣ (2015, 15 ɨɤɬɹɛɪɹ).
ɊɟɠɢɦɞɨɫɬɭɩɚKWWSVUHJQXPUXQHZVKWPO
ɉɨɱɟɦɭȻɟɥɝɪɚɞɢɤɨɫɨɜɫɤɢɟɫɟɪɛɵɞɨɥɠɧɵɩɨɞɞɟɪɠɢɜɚɬɶɚɥɛɚɧɫɤɢɯɬɟɪɪɨɪɢɫɬɨɜ" (2017, 18
ɫɟɧɬɹɛɪɹ). ɊɟɠɢɦɞɨɫɬɭɩɚKWWSPDUNHWVLJQDOUXSRFKHPX-belgrad-i-kosovskie-serby-
dolzhny-podderzhivat-albanskix-terroristov/
ɉɨɧɨɦɚɪɟɜɚ, ȿ. ɉɪɨɟɤɬ«Ʉɨɫɨɜɨ»ɆɚɮɢɹɇȺɌɈɢɛɨɥɶɲɚɹɩɨɥɢɬɢɤɚȼȺɂɎɭɪɫɨɜ
ɫɨɫɬ'H&RQVSLUDWLRQHɈɁɚɝɨɜɨɪɟɋɛɨɪɧɢɤɦɨɧɨɝɪɚɮɢɣɆɨɫɤɜɚɌɨɜɚɪɢɳɟɫɬɜɨɧɚɭɱɧɵɯ
ɢɡɞɚɧɢɣɄɆɄ
ɉɪɟɝɨɜɨɪɢɡɚɫɬɚɬɭɬɚɧɚɄɨɫɨɜɨɫɥɟɞɩɪɟɞɫɬɚɜɹɧɟɬɨɧɚɩɥɚɧɚÄȺɯɬɢɫɚɚɪɢ´– 02.
2008). Ɋɟɠɢɦ ɞɨɫɬɭɩɚKWWSLQIRFHQWHUEQWEJFRQWHQWYLHZIXOO
ɉɪɨɰɟɫ ɡɚɫɬɚɬɭɬɚɧɚɄɨɫɨɜɨɊɟɠɢɦɞɨɫɬɭɩɚ
http://www.mfa.bg/bg/index.php?option=com_content&task=view&id=13745&Itemid=480
ɋɟɩɚɪɚɬɢɡɦ«ɩɨ-ɤɨɫɨɜɫɤɢ»ɦɧɟɧɢɟȻɟɥɝɪɚɞɚ (2008, 14 ɨɤɬɹɛɪɹ)Ɋɟɠɢɦɞɨɫɬɭɩɚ
http://flot3000.com/ru/analitics/728
ɋɟɪɛɫɤɢɣɩɨɥɢɬɢɤȻɟɥɝɪɚɞɛɚɥɚɧɫɢɪɭɟɬɦɟɠɞɭɞɪɭɠɛɨɣɫɊɨɫɫɢɟɣɢɟɜɪɨɢɧɬɟɝɪɚɰɢɟɣ,
02 ɚɩɪɟɥɹ)ȼ Die Presse ɨɧɥɚɣɧ ɊɟɠɢɦɞɨɫɬɭɩɚKWWSVUXVVLDQUWFRPLQRWY-04-
02/Serbskij-politik-Belgrad-balansiruet-mezhdu
ɍɭɞȿ. (2000). ɄɨɫɨɜɨɢɧɨɜɢɹɬɢɦɩɟɪɢɚɥɢɡɴɦȼȽɨɫɩɨɞɚɪɢɧɚɫɜɟɬɚɋɤɪɢɬɢɬɟɰɟɥɢɧɚ
ɜɨɣɧɚɬɚɧɚȻɚɥɤɚɧɢɬɟɋɨɮɢɹɇɨɜɚɡɨɪɚ
Ɏɢɥɚɬɨɜ, ɋ, 04 ɧɨɹɛɪɹ). ɋɟɪɛɫɤɢɣɬɭɩɢɤȻɟɥɝɪɚɞɯɨɱɟɬɧɨɧɟɦɨɠɟɬɊɟɠɢɦɞɨɫɬɭ
ɩɚKWWSWUXHLQIRUPUXPodules.php?name=News&sid=9213
74
̸̸͍̺͊͋̾͆́͆͐̾̓ͼͬͼ͵ͳΊͽ͵ͿͶͳ͵ͽͳͬͪͻͳͪͽͳͽͰ ͲͪͰͭͬͽͻͪͲͻͰͪͬͪͰ
Ɏɭɫɤɚɫ, ȼ. Ʉɨɧɮɥɢɤɬɧɢɡɨɧɢ ɋɨɮɢɹȺɪɝɨɩɴɛɥɢɲɢɧɝ
ɮɟɜɪɭɚɪɢɝɄɨɫɨɜɨɨɛɹɜɹɜɚɧɟɡɚɜɢɫɢɦɨɫɬ Ɋɟɠɢɦɞɨɫɬɭɩɚ
http://infocenter.bnt.bg/content/view/full/2379
Joviǀ, D. (2003). +VHPTMBWJKB–ESßBWBLPKBKFPEVNSMBVTQPO
LSJ[BJQBE,BSEFMKFWF+VHPTMBWJKF –
Zagreb1SPNFUFK
ANƀEV I. STEFAN
5)&,04070$0/'-*$5"/%015*0/4'03*543&40-7*/(
SUMMARY
The Kosovo conflict was conceived in the mid ‘90s of the 20th century and is part of the US policy for
breaking Yugoslavia into pieces, arising of the permanent conflict in the Balkans and for destabilization of
European integrations. Through this conflict, Washington and its NATO allies realize some kind of revenge
against the USSR/Russia due to its influence in the Balkans after the Second World War. Just like during the
Crimean War, this time again, the Catholics and Protestants from the West are against Orthodoxy. The
result of this comprehensive intervention is UIFFTUBCMJTINFOUPGUIF.VTMJNTUBUF#PTOJBBOE)FS[FHPWJOB
as well as the political domination of Islam in the Balkans, namely in the south of Serbia and in the so-called
Republic of Kosovo. Only five years later, the situation in Europe, Russia and in the Balkans has been signifi-
cantly changed. The new reality implies new options in the policy of the West, something that is not new
and has already happened in the Balkans in the past two centuries is going on again.
,&:803%4 Kosovo, Russia, the USA, the EU, Serbia.
̸̸͈͉͉̻͚̹̾̽́ͣ͠ 1
͌ͳͬͰͻͲͳͽͰͽ;̹Ͱͭͻͪͯ;
͍ͪ͵;ͶͽͰͽͺͶͳͽͳ͵ͳͪ;͵ͪ
̸̻͉͆́͏̸̸̸̸̸̸͇͇̹̺̾̓͋͐̓͊͌̓͢͡
̸̸̻͇̹͇̻̈́̈́͆́͆͏̸͇͇̻́͆̈́͆͌
̸̺͇͈͉̹̽͆̾͆͑͋́͊́̾͠͠ͅ
̸̸͊̿̾͋̓ ͈ͼͶͰͯΔͳͭͯͳͪͼͬͰͯͳͼͷͬͰͶͳ͵ͳͺͻͷͰͪͳͻͰͪ͵ͽ;ͰͶͳͲͬͪΔͪͽͰͷͰͭͻͪͳͪ
͵ͪ͵;̾ͬͻͺͳ
͵ͻͲͼͶ;ͪΒͰͬͰͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰͳ̹ͻͰͭͲͳͽͪ
ͽͪ͵ͳ͵ͻͲͯͭͪΌͪΒͰͪͪͷͰͻͳ͵ͷ͵
ͽͳͰͽ;ͬͰͲͪFͲͪͺͻͰͯͼͰͯͳ͵ͰͳͲͫͻͰ;̸͊̽͌ͭͰͺͶͳͽͳ͵ͷͺͰΒͲͪͱ;ͯͶΒͰͯͼ;ͷΔͳ;ͬͻͰͯ
ͼͽͳͭͶͫͪͶͳͲͪͳΒͰ
ͳΒͪΒͰΒͰͯͪͯͭͶͪͬͳͯͶͳ͵ͪͰͺͼͽΒͪΔͰͭͻͪͳͪ̽ͳͶͰͷͰͼ;ͯͫͳͶͰͲͪͺͪ
ͱͰͺ;ͫͶͳͳͽͰͽͳ;ͷͰͯͳΒͼ͵ͷͺͻͼͽͻ;͊ͻͫͳΒͰͳͪͶͰͼͰͪͪͼͶͬͳͪͷͪͯͰͬͰͽͪͷͺͰ
ͺͻ
ͱͳͷͪΒ;ΕͳͪΒͻͪͲͶͳͳͽͳΒͰͼͽͪͬͬͰͼ;͵ͫΓͪͬͪΔͰͷͭͶͫͪͶͭͳͪͳͪͶͭ– ͯ͵ͼͰͿͫͳͳͳ
ͼͽͰͻͰͽͳͺͳ
ͯͼͰΕͪΔͪͰͷͺͪͽͳΒͰͳͼͪͭͶͪͼͼͽͳ
͏ͳΓ ͬͭ ͻͪͯͪ ΒͰͼͽͰ ͯͪ ͼͰ ͵ͬͪͽͳͽͪͽͳͬͷ ͳ ͵ͬͪͶͳͽͪͽͳͬͷ ͪͪͶͳͲͷ ͼͪͯͻͱͪΒͪ ͪͼͶͬͳ
ͼͽͻͪͪ
͵ͪͰͰͭͪͽΒͰͭͶͰͯͪͶ;ͻͰΌͳͬͪ͵ͰͺͶͳͽͳ͵Ͱ
ͽ͵ͷͳͺͻͬͭ͵ͬͪͻͽͪͶͪͭͯͳͰ
;ͽͬͻͯͰͳ ͺͻͰͯͼͽͪͬͰ ͪͳͳͪ͵ΒͰ ͼ;ͭͻͪͳͰ͵ͪͽͰͷͪͫͳͶͰͲͪͼͽ;ͺΓͰͰ;ͯͰͬͳͷͶͳͼͽͬͳͷͪ;
͊ͻͫͳΒͳ̹ͰͲͫͲͳͻͪͪͻͪͲͬΒͬͳͽͰͶͭͳΒͪ
ͽͪͷͺͪͳͯͪΓͰͳͷͪͲͪͪΒ;;Ͷͭ;;;ͼͷͰͻͪͬͪΔ;
ͯͻ;ͽͬͪ
ͺͪͼͰͪͪͶͳͲͷͽͪ͵ͬͳͼͪͯͻͱͪΒͪͷͭ;;ͳͽͳͽͰͯͰͳΒͰ
ͯͷͳͪͽͳ͵;Ͷͽ;ͻͳͫͻͪͼͳͳ
ͬͻͰͯͼͽͳ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
ͭͻͪͳͰ
ͯͰͬͪͽͪͷͺͪ
ͷͳͭͻͪͽͼ͵ͪ͵ͻͳͲͪ
ͪͻͪͽͳͬͳ
͑ͳͻ͵;ͺͻͳͷͰ;;ͼͻͺͼ͵ͷΒͰͲͳ͵;ͳͷͪͻͰtͭͻͪͳͪi
ͽͼͰͷͱͰͺͻͳͷͰͽͳͽͳ;ͼͬͪ͵ͯͰ
ͬͷͭͬͻ;
ͪͶͳͳͬͰΕ;Ͱ͵Ͷͳ͵ͼͰ͵;ͯͳ
;͵;ͪͬͪΔͰͷͽͰͻͰͳͪͺͻͰͽͻͪͱͳͬͪͳͷͪͪͳͽͰͻ
Ͱͽ;͋ͪ͵ͼͰ̻ͪ;ͭͶ; 2
;ͲͪͬͳͼͼͽͳͯͽͭͪͯͪͶͳΒͰͽ͵;ͪͪͪΕͳͻͳͶͳͳͳͶͳͶͪͽͳͳͳ
;
ΒͰͯͳͳͳͶͳ;ͷͱͳͳ
ͷͭ;ͺͻͳͽͪͽͳͷͰΌ;ͪΒͬͪͱͳΒͳͷͬͰͼͽͳͷͪͼͶͰͯͰΕͳͪͼͶͬͳt́ͼͽͪ
ͺͻͪͬͳͶͪͳͺͻͰ͵ͭͻͪͳͪi Ͷͳ͵͵ͪͽͰ͵ͼͽ;ͳͲͰ͵ͷͼ͵Ͱͻ;ͫͻͳ͵ͰͺͻͽͪͶ̺ͪͰͰͻΔͳͬͼͽͳ)3 ͳ
t̓ͪͱΔͪͬͪΔͰͻͯͳͽͰΓͪ
ͫͯͬͪͭͻͪͳͪͲͪͫ;ΘͰͽ͑ͽͪͼͬͰͬͯͼͰͲͪ͵ͳͳͲͫͶͪͼͽͳ
1
predrag.bajic@sbb.rs
2
www.google.rs ͺͻͳͼͽ;ͺΓͰ 22. 9. 2017.
3
www.novosti.rs/vesti/naslovna/ekonomija/aktuelno.239.html-Ista-pravila-i-preko-granicaͺͻͳͼͽ;ͺΓͰ
22. 9. 2017.
76
̸̸͈͉͉̻͚̹̻̾̽́ͣ͠ͻͪͳͰ͵ͪͽͪ͵ͪͼ;͵ͫΓͪͬͪΔͪͭͶͫͪͶͭͳͪͳͪͶͭ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰ
ͫͻͪͲͬͪΔͪi Ͷͳ͵͵ͪͽͰ͵ͼͽ;ͼͪͺͻͽͪͶ̹ͪͶͳͪ)4̀ͪͽͳͷ
ͷͭ;ͯͪͼͰͬͳͯͰͺΒͷͬͳ͵ΒͳͬͯͰ͵ͪ
ͼͽͻͪͳͪͷͪ ͪ ̺ͳ͵ͳͺͰͯͳΒͳ XXXXJLJQFEJBPSH
ͺͺ;ͽ t͉ͬͰ ͭͻͪͳͰi
tͪ͠ͽͬͰ ͭͻͪͳͰi
t̽ͳͬͰͻͭͰͽͰͭͻͪͳͰi
t̸ͬΒͼ͵ͰͭͻͪͳͰi͋;ͼ;ͳͯͻ;ͭͳͽͰ͵ͼͽͬͳ
ͪͺͻͳͷͰͻt̺ͰͻͬͪͶͳͳͶͳ
Ͱ
ͬΒͰͭͻͪͳͪͳͲͷͰΌ;͋ͳͭͳ̸ͽͶͪͽͼ͵ͭ ͵Ͱͪͪi
ͳͶͳt̻ͻͪͳͪ͊ͻͫͳΒͰͳ͎ͻͬͪͽͼ͵Ͱͪ
̽;ͪͬ;– ͯͭͬͻͳͶͳͪͻͫͳͽͻͪͱͪi6 ;ͻ;ͫͻͳ͵ͪͷͪͪͺͻͽͪͶ;͉͋͊-ͪ).
͈ͻͳͷͰͻͪΒͰͷͭ
ͺͪΒͰͺͽͻͰͫͯͰͿͳͳͼͪͽͳ͵ͬͳͻ;͵ΒͰͷΕͰͼͰ͵ͻͰͽͪͽͳͳͼͽͻͪͱͳͬͪΔͰͳ
͵ͪ͵ ΕͰ ͼͰ ͯͼͳͽͳ ͺͻͰͷͪ tͭͻͪͳͳi ͌ ͽͰͻͳΒͼ͵ͷ ͼͷͳͼͶ;
ͽ ΒͰ tͺͻͳͻͯͪ ͳͶͳ ͬͰͽͪ͵ͳ
ͯͻͰΌͰͪͶͳͳΒͪ͵ΒͪͫͰͶͰͱͪͬͪͺͻͼͽͳͻͪΔͰͰ͵ͰͽͰͻͳͽͻͳΒͰ
ͳͶͳͰ͵ͭͳͷͪΔͪ
ͳͶͳ ͼ;ͬͰͻͰͼ
ͽͳΒͰͯͰͯͻͱͪͬͰi ̀ͪͳͳ
ͼͽͻ
͈ͻͰͷͪ ͍ͻͳͯͻͳ;͉ͪͰͶ; 'SJFESJDI3BU[FM
Ͱͷͪ͵ͷ
ͭͰͭͻͪͿ;ͳͰͽͭͻͪͿ;ͳͲ9*9ͬͰ͵ͪ
tͼͪͼͽΒͳͼͰͯͫͰͲͫͻΒͳͽͪͪ͵ͪͪ͵ΒͳͷͪͼͰͰ͵ͻͭͪͼ͵
͵ͻͰͽͪΔͰ Ͳͪ;ͼͽͪͬͳͶi ; ;JFOUBSB
ͼͽͻ
͋ͪ͵ΌͰ
ͺͻͰͷͪ ͉Ͱͳ͵; ͼͪͬͻͰͷͰͰ ͼͻͺͼ͵Ͱ ͭͰ
ͭͻͪͿͼ͵Ͱ ͽͰͻͷͳͶͭͳΒͰ ͆ͪͽͪͶͳΒͰ ͪͅͼͽͳͶ
ͻͰ tͭͻͪͳͪi ͼͰ ͺΒͪͬΓ;ΒͰ ; ͻͪͲͶͳͳͽͳͷ ͵ͽͰ͵
ͼͽͳͷͪ
ͪ͵Γ;ͪͲͪͬͪΒͻͪͯΒͰͼͽͰͺΒͪͷͭͻͪͳͰ͵ͪtͶͳͳΒͰ͵ΒͪͯͬͪΒͪΒͰͯ;ͯͻͱͪͬ;ͯͯͻ;ͭͰ
ͯͻͰΌ;ΒͰͼͰͷͰΌ;ͯͻͱͪͬͳͷ;ͭͬͻͷ
ͪͫͰͶͰͱͪͬͪͺͼͽͪͬΓͪΔͰͷͭͻͪͳͳͲͪ͵ͬͪͷͱͰͫͳͽͳ
ͺͻͳͻͯͪ
ͪ͵ ͼ;ͯͬͰͲͰͷΓͰͻͪͲͭͻͪͳͰͰ ͺͻͳͻͯͳͷͫΒͰ͵ͽͳͷͪ
ͳͶͳͬͰͽͪ͵ͪ
͵ͪͯͪͺͻͰͼͰͪ
Ͱ͵;ͺͻͳͻͯ;ͰͶͳ;ͷͱͰͫͳͽͳͰͽͳ͵ͪ
ͪ͵ͳͼͽͬͻͰͷͰͻͪͲͭͻͪͳͪͬͪͯͬͪͪͻͯͪi ͪͅͼ
ͽͳͶ
7.
͌ͺͻͪͬΒͰͯͻͱͪͬͪͭͻͪͳͪͺΒͪͷͪ͵ΒͳΕͰͼͰͿ͵;ͼͳͻͪͽͳͬͳͼͽͻͪͱͳͬͪΔͰ
ͪͳΒͪΒͰͪ͵ͽ;
ͰͶͼͽͰ;ͺͳͽͪ͌ΒͰͯͷͺͰͻͳͯ;ͼͰͳͳͶͯͪͼͰͳͯͰ͵ͪͷͪͻͭͳͪͶͳͲͪͳΒͳͽͭͺΒͷͪ
ͺͽΒͰ
ͪͽͪͶͪͼ;ͭͶͫͪͶͳͲͪͳΒͰ
ͺͼͽΒͪͶͪͽͰͯͰͳΒͪͼͷͪΔͳͬͪΔͪ;ͽͳͪΒͪ͌ͭͯͳͳ
ͺͻͰͼͬͰͽͼ͵Ͱ
Ͱ͵ͷͼ͵Ͱ ͵ͻͳͲͰ ͳ ͺͻͷͰͪ ͵ΒͰ ͼ; ;ͼͶͰͯͳͶͰ
͌ͻͶͳ̹Ͱ͵ 6SMJDI #FDL
ΒͰ ͭͬͻͳ ͽͷͰ ͵ͪ͵
tͺͼͽΒͳ ͺͽͻͰͫͪ ͯͪ ͼͰ ͫͪͲͳͳ ͺΒͷͬͳ ͷͯͰͻͭͯͻ;ͽͬͪ – ͯͷͪΕͳͼͽͬ
ͺͻͯͳͪ
͵Ͷͪͼͪ
ͯͰͷ͵ͻͪͽͳΒͪ
ͯͷͳͪͳΒͪ
ͯͻͱͪͬͪ
Ͱ͵ͷͳΒͪ
ΒͪͬͪͼͿͰͻͪ
ͺͶͳͽͳ͵ͪͳͽͪ͵ͯͪΓͰ – ͼͶͫͯͰͿͳ͵
ͼͪͳΒͪͷͰͽͯͶ͵ͭͪͳͪͶͳͲͷͪͳͯͪͼͰͻͰͯͰͿͳͳ;ͳͺͬ͵Ͱͺͽ;ͪͶͳͲ;Β;;͵ͽͰ͵ͼͽ;
ͷͰͽͯͶ͵ͭ͵ͼͷͺͶͳͽͳͲͷͪi ;̓ͪͼͽͰͶͼ
ͼͽͻ
̻ͬͻͳͶͼͰͭͶͫͪͶͳͲͪͳΒͳ
͵ΒͪΒͰ
tͻͰͯͰͿͳͳͼͪͶͪͽͰͻͳͽͻͳΒͪͶͰͭͻͪͳͰ;͵ͬͳͻ;͵ΒͳͼͰͷΕͳͼͺΓͪͬͪi ͳͼͽ
ͪtͯͰͽͰͻͳͽͻͳΒͪ
ͶͳͲͪͳΒͪΒͰͺͼͽͪͶͪΒͰͯͯͫͰͶͰͱΒͪͯͻ;ͽͬͰͭͱͳͬͽͪ;ͰͻͳͭͶͫͪͶͳͲͪͳΒͰiͳtͺͯͻͪͲ;ͷͰͬͪ
ͭ;ͫͳͽͪ͵ͬͪͱͼͽͳͯͻͱͪͬͰͽͰͻͳͽͻͳΒͰͳͺͼͶͰͯͳ;ͰͻͲͳΒ;ͯͻͱͪͬͰͼ;ͬͰͻͰͼͽͳi ̀ͻ͵
ͼͽͻ
̀ͪ ͪͪ͠ ̸ͻͽͪ ͑Ͷͽͪ +BO "BSU 4DIPMUF
ͭͶͫͪͶͳͲͪͳΒͪ ͺͯͻͪͲ;ͷͰͬͪ tͻͰ͵Ϳͳͭ;ͻͪͳΒ;
ͭͰͭͻͪͿͳΒͰ
ͽͪ͵ͯͪͼͰͯͻ;ͽͬͰͳͺͻͼͽͻͬͳͰͰͷͪͺͳͻͪ;ͺͽͺ;ͼͽͳ;ͼͷͳͼͶ;ͽͰͻͳͽͻͳΒͪͶ
ͳ ͷͰͼͽͪ
ͽͰͻͳͽͻͳΒͪͶͳ ͻͪͲͯͪΓͳͪ ͳ ͽͰͻͳͽͻͳΒͪͶͳ ͭͻͪͳͪi ; $SPVDIFS
ͼͽͻ
͋ͪ͵ΌͰ
tͭͶͫͪͶͳͲͪͳΒͪͼͰͷͱͰͯͰͿͳͳͼͪͽͳ͵ͪͳͽͰͲͳͿͳ͵ͪͳΒͪͯͻ;ͽͬͰͳͯͼͪͳͻͷ
4
www.blic.rs/vesti/drustvo/kaznjavanje-roditelja-48-bodova-granica-za-budzet-sta-sve-novo-donose-zakoni-
iz/27e12dsͺͻͳͼͽ;ͺΓͰ 22. 9. 2017.
www.rts.rs/page/magazine/sr/storyzanimljivosti/2827896/verovali-ili-ne-ovo-je-granica-izmedju-tihog-i-
atlantskog-okeana.htmlͺͻͳͼͽ;ͺΓͰ 22. 9. 2017.
6
www.rts.rs/page/stories/sr/storydrustvogranica-srbije-i-hrvatske-na-dunavu-dogovor-ili-
arbitraza.htmlͺͻͳͼͽ;ͺΓͰ 22. 9. 2017.
7
tadic.education/geografski-recnikͺͻͳͼͽ;ͺΓͰ 23. 9. 2017.
77
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͬͰͽͪ
͵ΒͳͺͬͰͲ;Β;;ͯͪΓͰͰͶ͵ͪͶͳͽͰͽͰͪͽͪ͵ͪͬͪͳͯͪͼͰͶ͵ͪͶͪͯͰͪͬͪΔͪͫͶͳ͵;Β;ͯͭͪΌͪ
Βͳͷͪ͵ΒͳͼͰͯͰͪͬͪΒ;ͯͪͶͰ͵ͳͫͻͪͽi (JEEFOT
ͼͽͻ
́ͺͪ͵
ͳͪ͵ ΒͰ tͯͰͬͰͯͰͼͰͽͳ ͭͯͳͪ ͺͻͶͭ ͬͰ͵ͪ ͭͶͫͪͶͳͲͪͳΒͪ ͳͲͰͯͻͳͶͪ ͪͯ; ; ͬͳ
ͼͬͰͽͼ͵ͳͺͻͳͬͻͰͯͳͻͪͼͽͳΒͰΕͰͶ͵ͷͽͳͬͰͫͳͽͳͬͳΒͰͽͻͱͳͰͰ͵ͷͳΒͰi
ͺ͵ͪͲͪͶͼͰͯͪΒͰ
ͼͬͰͯͪͶͰ͵ͯͳͯͰͪͶͭ
ͯͶΒͰͯtͳͼ͵ͪ͵ͪΔͪͳͲͳͪi
ͯͼͽͪΔͪtͽ;ͭͰͭͶͫͪͶͳͲͪͳΒͰi ̓Ͱ
ͼͽͻ
t͆Ͱͷͭ;ΕͰΒͰͳͲͶͬͪͽͳͼͰ ͯͽͰ͵ͬͳͪͭͶͫͪͶͳͲͪͳΒͰͳͼͪͬͻͰͷͰͳͺͻͰͽΔͳ;
͵ΒͳͷͪͽͰͻͳͽͻͳΒͪ
͵ͪͳͯͻͱͪͬͰͭͻͪͳͰ
ͳͼ;ͳ͵ͪ͵ͬͪͺͻͰͺͻͰ͵ͪͬͳͷͳͲͪͲͬͳͷͪ
ͺͻͰͽΔͪ
ͷͪͳͻͳͲͳͳͷͪi ̀ͻ͵
ͼͽͻ
ͪͶͳͼͷͼͬͰͯͳͺ͵;ͪΒͪͬͶͪͯͪΒ;Εͳͼͽͻ;͵ͽ;ͻͪͳͶͳͼͪ
ͱͳͺͲͳͳͳͼͪͭͪ;ͯͻͰΌͰͳͷͲͰͷΓͪͷͪ
͵ΒͰͺͻͰͽͰͯ;Β;ͪͬͶͪͼͽ;ͫͶͳͼ͵Βͫ;ͯ;Εͼͽͳ
ͯͪͼͬͰͬͳͰͺͻͷͬͳ;ͪͳͪͶ
ͬͻͪΕͪΒ;ͼͰͯͻͱͪͬͳͷͭͻͪͳͪͷͪͳ
;ΒͰͯ
ͺ͵;ͪͬͪΒ;ͯͪ
ͽͰͼͽͳͻͪΒ;͵ͪ͵ͬͭͼ;ͲͪͪΒͪͯͪͪͼͳͻͰͭͻͪͳͰ͵ͶͰ͵ͽͳͬͰͫͰͲͫͰͯͼͽͳ
͈ͼͶͰͯΔͳ ͭͯͳͪ ͼͰ ͯͰͪͬͪ ͺͻͰͼ ΒͪͪͬͪΔͪ ͪͳͪͶͭ ͳ ͻͰͪͿͳͻͷͳͰ ͼͰ ͲͪͪΒ
ͯͻͱͪͬͳͭͻͪͳͪ
ͪͻͳͽͺͯͺͻͳͽͳͼ͵ͷͯͰͪͬͪΔ̹ͪͪͶͳͼ͵ͷͳͼͽ͵;ͳ;̸Ϳͻͳͳ
ͺͼͶͰ
ͯͳͳͬͳͰͭͯͳΔͰͰͬͻͺͼ͵Ͱͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰ͋ͪͺΒͪͬͪΒͰͺͻͳͷͰΕͰͪͳ;ͷͰͯͳΒͳͷͪ
ͪͽͪ
;͵ͪͲ;Β;ͻͪͳΒͪͳͼͽͻͪͱͳͬͪΔͪͪ͵ΒͪͼͰͬͪΒͻͪͯͼͶͪΔͪ͌ͯͬͪͫΒͪͬΓͰͪͻͪͯͪͯ͵ͽͫͻͪ
ͭͯͳͰ– tͅͳͭͻͪͽͼ͵ͪ͵ͻͳͲͪ;ͭͶͰͯͪͶ;ͼͻͺͼ͵ͰͯͰͬͰͽͪͷͺͰi ͠ͰͬͽͬͳΕ
̹ͪΒͳΕ
ͳt͈ͻ
ͷͰͪ͵ͷ;ͳ͵ͪͳͰͺͪͻͪͯͳͭͷͰ;ͳͲͬͰͽͪͬͪΔ;ͷͳͭͻͪͽͳͷͪ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰi ͠Ͱͬ
ͽͬͳΕ
̹ͪΒͳΕ
;ͪͬͪΒ;ͼͰͳͼͪͯͻͱͪΒͳͬͰͲͪͳͲͪͼͪͷͰͯͻͱͪͬͰͭͻͪͳͰ
ͯͭͪΌͪΒͰͪͶͳͳΒͪ
ͷͪͳ͵Δͳ͊ͪͷͳͷͽͳͷ
ͷͰͯͳΒͳͯͺͻͳͼͰͻͪͼͽ;ͲͪͳͽͰͻͰͼͬͪͼͽͳΒͪͬͼͽͳͲͪͽ;ͽͰͷ;
͆ͪͻͪͬ
ͳͼ;ͼͬͰͽͰͷͰͬͰͲͪͰͲͪͷͳͭͻͪͽͼ͵;͵ͻͳͲ;ͬͰͲͪͰͳͲͪͼͪͷͰͭͻͪͳͰ
͵ͪͽͼͰ
ͭͻͪͳͰͺΒͪͬΓ;Β;ͳ;ͯͻ;ͭͳͷͼͪͯͻͱͪΒͳͷͪ
͵ΒͳͷͪΕͰ
ͽͪ͵ΌͰ
ͫͳͽͳͻͰͳ;ͬͷ ͻͪͯ;͈ͼͶͰͯ
ΔͳͭͯͳͪͼͬͰͯͳͼͷͬͰͶͳ͵ͳͺͻͷͰͪͳͻͰͪ͵ͽ;ͰͶͳͲͬͪΔͪͽͰͷͪͬͰͲͪͳͲͪͬͪΒͺΒͪͷ
ͺͺ;ͽ
t̹ͻͰͭͲͳͽͪi
ͯͭͪΌͪΒͪͪͪͷͰͻͳ͵ͷ͵ͽͳͰͽ;ͬͰͲͪͳͲͪͺͻͰͯͼͰͯͳ͵ͰͳͲͫͻͰ;̸͊̽ͳͯͻ;ͭͭ
͊ͬͰͰΕͰͼͰͼͺͷͳΔ;ͲͪͫͻͪΔͳͬͪΔͪ ;Ͷͪͼ͵ͪ
ͼ;ͼͺͰͯͬͪΔͪ ͼͺͻͪͲ;ͷͪ
ΒͪͪͬͪΔͪ ͭͻͪͳͪ
ͳ
ͼͶͳ
ͪͼͺͻͪͷͻͪͳΒͳͽͰͯͰͳΒͪͷͪͻͭͳͪͶͳͲͪͳΒͰͶͳͳΒͪ͵ΒͰͻͪͲͯͬͪΒͪΒ;ͯͻͱͪͬͰ
͌ͭͰͺͶͳͽͳ͵ͷͺͰΒͲͪͱ;ͯͶΒͰͯͼ;ͷΔͳ;ͬͻͰͯͼͽͳͭͶͫͪͶͳͲͪͳΒͰ
ͳΒͪΒͰΒͰͯͪͯ
ͭͶͪͬͳͯͶͳ͵ͪͰͺͼͽΒͪΔͰͭͻͪͳͪ̽ͳͶͰͷͰͼ;
͵ͪͽΒͰͬͰΕͻͰͰ
ͯͫͳͶͰͲͪͺͪͱͰͺ;ͫͶͳ
ͳͽͰͽͳ;ͷͰͯͳΒͼ͵ͷͺͻͼͽͻ;͊ͻͫͳΒͰͳͪͶͰͼͰͪͪͼͶͬͳͪͷͪͯͰͬͰͽͪͷͺͰ
ͺͻͱͳͷͪΒ;
ΕͳͪΒͻͪͲͶͳͳͽͳΒͰͼͽͪͬͬͰͼ;͵ͫΓͪͬͪΔͰͷͭͶͫͪͶͭͳͪͳͪͶͭ– ͯ͵ͼͰͿͫͳͳͳͼͽͰ
ͻͰͽͳͺͳ
ͯͼͰΕͪΔͪͰͷͺͪͽͳΒͰͳͼͪͭͶͪͼͼͽͳ
̸͇͇͇̻̾͋̽̈́́͠ͅ
͏ͳΓͬͭͻͪͯͪΒͰͼͽͰͯͪͼͰ͵ͬͪͽͳͽͪͽͳͬͷͳ͵ͬͪͶͳͽͪͽͳͬͷͪͪͶͳͲͷͼͪͯͻͱͪΒͪͪͼͶͬͳ
ͼͽͻͪͪ
͵ͪ ͰͰͭͪ ͽ ΒͰ ͭͶͰͯͪͶ ;ͻͰΌͳͬͪ͵Ͱ ͺͶͳͽͳ͵Ͱ
ͽ͵ͷ ͳ ͺͻͬͭ ͵ͬͪͻͽͪͶͪ
ͭͯͳͰ
;ͽͬͻͯͰͳͺͻͰͯͼͽͪͬͰͪͳͳͪ͵ΒͰͼ;ͭͻͪͳͰ͵ͪͽͰͷͪͫͳͶͰͲͪͼͽ;ͺΓͰͰ;ͯͰͬͳͷͶͳͼ
ͽͬͳͷͪ;͊ͻͫͳΒͳ̹ͰͲͫͲͳͻͪͪͻͪͲͬΒͬͳͽͰͶͭͳΒͪ
ͽͪͷͺͪͳͯͪΓͰͳͷͪͲͪͪΒ;;Ͷͭ;;
;ͼͷͰͻͪͬͪΔ; ͯͻ;ͽͬͪ
ͺͪ ͼͰ ͪͪͶͳͲͷ ͽͪ͵ͬͳ ͼͪͯͻͱͪΒͪ ͷͭ; ;ͳͽͳ ͽͰͯͰͳΒͰ
ͯͷͳͪͽͳ
78
̸̸͈͉͉̻͚̹̻̾̽́ͣ͠ͻͪͳͰ͵ͪͽͪ͵ͪͼ;͵ͫΓͪͬͪΔͪͭͶͫͪͶͭͳͪͳͪͶͭ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰ
͵;Ͷͽ;ͻͳͫͻͪͼͳͳͬͻͰͯͼͽͳ͇ͲͪͪΒ;ͷͰͯͳΒͼ͵ͳ͵;Εͪ͵ΒͰͼ;ͼͬΒ;ͯͰͶͪͽͼͽͺͻͳͻͳͶͰͼͪ
ͽͪͷͺͰͳͪͯͻ;ͭͰͺͶͪͽͿͻͷͰͭͬͻͳͳͳΔͰͳͪͯͪͼ;ΔͳͬͳͺͻͽͪͶͳ;ͬͻ;ͺͼͰΕͰͼͽͳ;
͊ͻͫͳΒͳ8 ͋ͰͷͰͯͳΒͼ͵Ͱ͵;ΕͰΒ;ͬͰ͵;ͼͺͰͬͪΒ;ͯͪͫΒͪͬΓ;Β;ͯͻͰΌͰͳͼͪͯͻͱͪΒͪΒͺͻͰ;ͽͪͷͺͪͳͷ
ͳͲͯͪΔͳͷͪ
ͯͪtͺͻͰͯ;ͳͽͻͰͬͰͫͳͶͳͭͪͳͼ͵ͻͳͼͽͰͲͪͼͺͼͽͬͰ;ͺͻͷͳΒ;i ̹ͪΒͳΕ
ͼͽͻ
͈ͶͪͼͳͻͪΔͰͷͼͪͯͻͱͪΒͪ
ͺͽͷ
ͪͶͪΒͺͶͪͽͿͻͷͳ
ͺͬͰΕͪͬͪͼͰͬͳͯΓͳͬͼͽͳͺͻͳͻ;ΒͰ;ͽͳͪΒ
ͼͪͯͻͱͪΒͪ͵ΒͳΒͰͺͻͬͫͳͽͫΒͪͬΓͰ;ͽͪͷͺͪͷͳͲͯͪΔ;
́ͼͽͻͪͱͳͬͪΔͰ;ͬͷͻͪͯ;ͷͰͽͯͶ͵ͳΒͰͼͶΔͰͪͺͷͰ;ͽͪͻͪͳΒͪͳͼͽͻͪͱͳͬͪΔͪ;
ͬͰͲͳͼͷͳͭͻͪͽͼ͵ͷ͵ͻͳͲͷ͌Ͳͻͪ͵ͼ;ͪͼͶͬͰͼͽͻͪͰͯͰͬͳͬͳͪͪͪͳͪͶͷͳͬ;
͵ΒͰͼ;ͳͲͶͪͲͳͶͰ;͵ͽͳ;ͳͽͰͽ;ͯͺͰͽ͵ͪͯ͵ͻͪΒͪͺͻͬͭ͵ͬͪͻͽͪͶͪͭͯͳͰ͋ͼ;
͈Ͷͳͽͳ͵ͪ, ̽ͪͪͼ, ̺ͰͰͻΔͰͬͼͽͳ, ̹Ͷͳ, ̓;ͻͳͻ, ̸Ͷ ͳ́ͿͻͷͰͻ͇ͯͶ;͵ͪͯͪͽͫ;ͯ;ͪͼͶͬ
ͳͰͯͰͽͪΒͰͲͫͭͳΔͰͳͰͯͪͼͰ;ͺͻͪͬͽ;ͳͲͯͬͪΒͪΒ;ͪΒͫͳͽͳΒͰͽͰͷͰͺͻͰͷͪͷͳΓͰΔ;;ͻͰΌͳ
ͬͪ͵ͭͽͳͷͪͯͻͰΌͰͳͯͰͬͳͬͳ͈ͪͶͪͲͳͼͰͯͼͬͪͽͪΔͪͯͪͽͪͷͺͪͪͪͼͶͬͳͷͼͽͻͪ
ͪͷͪ;ͼͷͰͻͪͬͪͺͪͱΔ;ͯͻ;ͽͬͪ
ͯͼͯͪͽΒͰΔͰͪͪͭͰͯͪ
ͽͳͲͯͻͱͳͺͻͬͰͻ;ͯͻͰ
ΌͰͳt;ͬͪͻͪi
ͺͼͽͪΒͰͳΒͪͬͪͪͭͰͯͪ
ͯ͵͵Ͳ;ͷͰͽͳͼͪͯͻͱͪΒͪ ;ͬͷͼͶ;ͪΒ;– ͳͽͪͳͯͰ
ͬͳͬͳͪ
ͯͫͳΒͪΒ;ͼͷͰͻͳͰͰͽͷͰͽͪͯͪͷͳͼͶͰ
ͰͭͰͷ;ͯͪͷͳͼͶͰ ͽͰͻͳΒͼ͵ͳ͵ͬͳͻ
– (BUFLFFQJOHUIFPSZ, "HFOEBTFUUJOHUIFPSZ
͇ͲͪͪΒ;ͪͼͶͬͭͫͶ͵ͪͭͬͻͳͳtͺͯͪͽͪ͵ͯͪ
ͯͼͽ ͳͽͪͶͪͪ ;ͬͳͪͷͪ ͺͻͳͽͪͳͼ͵Γ;ͳͬͪͼͶͬͰi ͠ͰͬͽͬͳΕ
͈ͰͽͻͬͳΕ
̸ͻͪ͵ͳ
,
ͼͽͻ
͌ͻͰΌͳͬͪ͵ͪ ͺͶͳͽͳ͵ͪ ͬͳͪ ΒͰ
ͳͪͰ
͵ͷͺͶͰ͵ͼͪ ͺΒͪͷ Ͳͫͭ ͫͻΒͳ ͳͽͰͻͰͼͪ ͵Βͳ ͼͰ
ͺͻͰͺͶͳΕ;͋ͪ͵ͼͰtΒ;ͬͰ͵;;ͬͻͰͱͳͶͪͳͲͬͰͼͪͰͶͪͭͯͼͽͲͫͭͼͬͰͬͰΕͰͷΕͳͬͳͪ
ͪ
ͭͶͪͬͰ ͵ͻͳͽͳ͵Ͱ ͼ; ͼͰ ͯͼͳͶͰ ͪ ͽͰͼ; ͺͬͰͲͪͼͽ ͬͳͪ ͼͪ ͺͼͶͬͳͷ ͼͬͰͽͷ
ͪ Δͳͬ
ͺͶͳͽͳ͵ͳ͵ͿͻͷͳͲͪͷ
ͪ ͺͬͻͰͯͰΒͪͬͭͷͻͪͶͪ ͳͺͻͳͬͪͽͭͱͳͬͽͪ
ͪ ͺͺ;ͽͪΔͰ ͺͯ
ͺͻͳͽͳͼͳͷͪͭͶͪͳͬͪͪi ̓ͻͳ
ͼͽͻ
͆ͬͰͽͰͶͭͳΒͰͼ;ͲͪͪΒͼͶͪͫͳͶͰͽͪͷ
ͺ;ͳͯͺͻͳͰͶͰͲͪͬͳͼͼͽͳͽͪͷͺͰ͵ͪͽͪ͵ͬͰͯͼͺΓͪΔͳ;ͽͳͪΒͪ
́ͷͪΒ;Εͳ;ͬͳͯ;ͽͯͪΒͰͺΒͪͷͭͻͪͳͪͭͽͬͻͰͯͬͯͰͰ͵ͳͯͫͳͽͳͽͰͷͪͲͪͯͻ;ͽͬ
;ͻͪͲͶͳͳͽͳͷ͵ͽͰ͵ͼͽͳͷͪ
;ͬͷͻͪͯ;ΒͰͺͪͱΔͪ;ͼͷͰͻͰͪͪΔͰͭͬͺͻͳͼ;ͼͽͬ;ͪͼͶͬͳͷ
ͫͶ͵ͬͳͷͪ ͪͼͶͬ
ͪͯͪͼͶͬ ͳͺͯͪͼͶͬ
ͳ;ͯͻ;ͭͳͷͳͼͽͪ͵;ͽͳͷͰͶͰͷͰͽͳͷͪ͆ͳͼ;ͻͪ;ͪ
ͽͳͯͰͶͬͳͼͪͷͭͽͰ͵ͼͽͪ
͵ͪͻͪ͵ͽͰͻͳͼͽͳͳͲͪͺͻͰͯͼͽͪͬͳ͵ͰͲͫͳΓͰͽͪͷͺͰ
ͺͺ;ͽ͈Ͷͳͽͳ͵Ͱ ͳ
̽ͪͪͼͪ
͵ͪͳͻͰ͵ͶͪͷͳͼͪͯͻͱͪΒͳ͆ͪͳͷͰ
ͺͻͳͼ;ͼͽͬͷͻͰͶͰͬͪͽͭͼͪͯͻͱͪΒͪ;ͪͼͶͬͳͷͫͶ
͵ͬͳͷͪͳͼͽͳͰͼͰΔͰͭͬͪͬͪͱͼͽ;ͯͻͰΌͰͷͽͻͰ;ͽ͵;
ͯ͵ͼͰͺͻͬͶͪͰΔͰͷΒͰͯͳ͵ͻͲͽͰ͵ͼͽ
Ͱͼͽ ͷͱͰ ͯͭͯͳͽͳ ͯͪ ͺͻΌͰ ͰͺͻͳͷͰΕͰ ͋ͪ͵ΌͰ
ͺͪͱΔͪ ΒͰ ;ͼͷͰͻͰͪ ͵ͪ ͿͽͭͻͪͿͳΒͪͷͪ ͳ
͵ͪͻͳ͵ͪͽ;ͻͪͷͪ
͵ΒͰͰͿͰ͵ͽ
ͫͰͲͻͰͳ
ͷͭ;ͯͪͼͽͪͬͰ;ͺͰͪͽΓͳͬ;ͽͳͼͪ͵ͳͯͪΒͪͼͺͪΓ;ͺͻ;
͵;;ͻͰͯͳ͵ͭͽͳͷͪͳͼͪͷͭͪ;ͽͻͪ;ͯͼ;ͪͯͻͰΌͰ;ͽͰͷ;
͌ͺͷͰ;ͽͳͷ͵ͬͳͻͳͷͪͼͰͳͼͽͻͪͱ;ΒͰͪ͵ΒͰͪͳͰͼ;ͺͻͳ͵ͪͲͪͰͭͻͪͳͰ́ͷͪΒ;Εͳ;ͬͳͯ;
ͺͻͰͽͯͳͽͳͻͪͰͯͰͿͳͳͳΒͰͽͭͺΒͷͪ
ͪ;ͼ͵Ͷͪͯ;ͼͽͰͷͪͷͪͬͰͲͪͳͷͲͪͭͶͫͪͶͳͲͪͳΒ;
ͳͯͰ
ͽͳͿͳ͵ͪͳΒͪ ͼͰ Ͳͪͯͻͱͪͬͪ ͪ ͶͳͳΒͪͷͪ ͷͰΌ;ͪͻͯ ͺͻͳͲͪͽͳ ͯͻͱͪͬͪ
Ͷͪͳͪ ͌ΒͰͯͳΔͰͳ
8
͆ͪͺͻͬͪͯͬͪͷͰͼͽͪͺͺͼͰΕͰͼͽͳͷͰΌ;ͯͷͪΕͳͷͺͻͽͪͶͳͷͪͪͶͪͲͰͼͰwww.blic.rs ͳwww.kurir.rs
(www.audience.rs ͳwww.alexa.com/topsites/countries/RS ͺͻͳͼͽ;ͺΓͰ 24. 9. 2017).
79
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͳΒͪ
͵ͪͳΔͳͬͳͺͻͰͽͯͳ͈ͪͼͷͪͽͻͪͼͰͺͻͳͼ;ͼͽͬͯͭͪΌͪΒͪͪͼͪͷͳͷͶͳͳΒͪͷͪ
ͭͯͰΒͰ
tͭͻͪͳͪi͵Γ;ͪͻͰ
͵ͪͳͽͰͷͰ
ͪͪͶͳͲͰ͵ΒͰͼ;ͺ͵ͻͰ;ͽͰ;ͬͰͲͳͼͽͳͷ
͵͵ͻͰͽͪͺͳͽͪΔͪ
ͬͰͲͪͪͲͪͼͪͷͰͭͻͪͳͰͶͳͳΒͰ– ͽͼͰͯͭͯͳͶͳͶͳ ͼͰͪΒͪͬΓ;ΒͰͪͯͻͰΌͰͳͷͲͬͪͳ
ͳͷͺͻͰͶͪͲͳͷͪͳͯͻ;ͭͳͷͯͻͱͪͬͳͷͭͻͪͳͳͷͶͳͳΒͪͷͪ͋ͼͰͯͼͳ͵ͪ͵ͪ͵ͺͰͰͶͳͳΒͰ
ͽͪ͵ͳͪͻͰͰͳͷͻͼ͵Ͱ
͵ͪͳͪ ͺͻͼͽͻͳͲͷͰΌ; ͭͻͪͳͪ
ͯͼͷͰΌ;ͪͻͯͰͬͯͰ
ͺͯ
;ͼͶͬͷ ͯͪ ͼͪͷ ͯͭͪΌͪΒ ͳͷͪ ͬͰͲͰ ͳ ͼ ͯͶͪͼ͵ͷ ͪ ͭͻͪͳ; ͯͻͰΌͰͰ ͷͰΌ;ͪͻͯ ͺͻͳͲͪͽͰ
ͯͻͱͪͬͰ
ͶͪͳͰ͌ΒͰͯͳΔͰͳͪͳΒͪ
ͳͶͳͼͺͻͰͶͪͼ͵ͷͺͻͰ͵ΔͰ͈ͻͰͯͷͰͽͪͪͶͳͲͰͼ;ͳͺͻͰͶͪͲͳ
ͪͪͰͻͯͻͷͳͷͪ
͵Βͳͽͪ͵ΌͰͺͯͻͪͲ;ͷͰͬͪΒ;ͯͻͰΌͰ;͵ͽͻͶ;
ͺͺ;ͽͯͻ;ͭͳͭͻͪͳͳͶͳͳ
Βͪ͋ͪ͵ΌͰ
;ͼͷͳͼͶ;ͺͬͰͻͰͬͳͽͪͶͳͲͪͳΒͰ ͲͪͪΒͪͯͻͱͪͬͭ;ͯͼ;ͪͭͶͫͪͶ
ͳͽͰͻͰͼͪ
ͽͪͼ;ͺͳͽͪΔͪͬͰͲͪͪͲͪ͑ͰͭͰͼ͵ͳͼͺͻͪͲ;ͷͰͯͪͶͳΕͰͭͻͪΌͪͳͯͻͰΌͰͰͺΒͰͯͳͪͰͯͻͱͪͬͰ
ͯͫͳͽͳͶͪ͵ͳͰͳͶͳͺͽͻͰͰ͵ͻͳͽͰͻͳΒ;ͷͰ ͳͶͳΕͰ
;Ͱ͵ͳͷͯͻ;ͭͳͷͼͶ;ͪΒͰͬͳͷͪ
ͳͲͬͰͼΒ
ͺͺ;ͶͪͳΒͳͪͰ͵ͳͷͯͻ;ͭͳͷͭͻͪͳͪͷͪͯͻͰΌͰͳͷͺͻͺͳͼͳͷͪͫͳͽͳͺͼͽͪͬΓͰͪͻͪͷͺͪ
ͬͰΕ;
ͬͰͲͳͼͪͺͼͽͪ͵ͷͼͪͷͭͼͺͻͪͲ;ͷͪͳͺͻͷͰͷͯͼͪͯͪΔͳ;ͫͳͪΒͰͳͺͻͽ͵ͶͪͬͰͲͪͳͲͪ
ͰͶ͵;ͺͪͺͻΒͰ͵ͪͽ
͌ͬͷͻͪͯ;ͼ;ͫͻͪΌͰͰͪͼͶͬͰͼͽͻͪͰͼͰͯͪͷͯͰͬͳͬͳͪ͵ΒͰͼ;ͳͲͶͪͲͳͶͰ;
͵ͽͳ;ͳͽͰͽ;;ͳ;ͺͻͬͷ͵ͬͪͻͽͪͶ;ͭͯͳͰ ͽ͵ͷͯͯͪͪ
ͪͶͳͳͷͪΔͰ
;
Ͳͪͬͳͼͼͽͳ ͯ ͺͻͪͲͳ͵ͪͳ ͬͳ͵Ͱͯ-ͯͬͫͻΒͪ ͵ΒͰͳͷͪΒ; ͺΒͰͯͳͰͯͰͬͰͬͳͰ
– ͈Ͷͳͽͳ͵ͪ,
̽ͪͪͼ, ̺ͰͰͻΔͰͬͼͽͳ, ̹Ͷͳ, ̓;ͻͳͻ, ̸Ͷ ͳ́ͿͻͷͰͻ͉ͰͶͰͬͪͽͪͼͪͯͻͱͪΒͲͪͬͪΒͻͪͯͪͪͼͰ
;ͺͻͳͷͰͻͪͪͪͼͶͬͰͼͽͻͪͰ
ͽΒͰͷͪͶͬͳͰͯͰͼͽͺͻͰͪͽͪͯ;͵;ͺͭͫͻΒͪ
ͪͼͶͬͳ͈ͪͻͬͪͻͰͶͰͬͪͽͪͪͼͶͬͳͪ;ͫ;ͬͪΕͰͷͺͰͻͳͯ;ΒͰͼͽͰͳͲ͈Ͷͳͽͳ͵Ͱ ͯΒͪ;
ͪͻͪͭͯͳͰ
ͪ͵ΒΒͼͰͪͶͪͲͳͪͼͶͬt͊ͽͭͯͳΔͳͪͬͰͶͳ͵ͭͼͽͻͪͯͪΔͪ– ͪͅͻͼͷͻͽͳ
ͯ;ͱͪͶͫͪͼ͵ͰͫͪͶͰͪͯ͠ͻͪͼ͵ͭͷͻͪi
ͺͼͬͰΕͰͪͺͻͰͶͪͼ͵;ͭͻͪͳͪͼͻͺͼ͵ͰͬΒͼ͵ͰͳͳͲͫͰͭͶͳͪ;
͈ͻͬͷͼͬͰͽͼ͵ͷͻͪͽ;ͳͺͬͶͪͰΔ;ͺͻͰ͵̸ͶͫͪͳΒͰ͈ͼͶͰͯΔͪΒͰͳͲ͈Ͷͳͽͳ͵Ͱ ͯͷͪͻͽͪ
ͭͯͳͰ– t͋ͰͷͪͰͯͰΓͰͬͳͳͲͫͰͭͶͳ͵ͳͽͪͶͪͼ– ͈ͶͳͷͪͷͳͭͻͪͪͽͪΕͰͽͰ͵ͯͪͻͪͼͽͰi
ͳͶ;ͼͽͻͬͪ
ͿͽͭͻͪͿͳΒͷͷͳͭͻͪͪͽͪͪͫͻͯ;;ͅͰͯͳͽͰͻͪ;ͳͯͯͪͽͫΒͪΔͰͪͼͶͰͯͰΕͳͪͳt̽ͰͼͰ
ͽͳͰͳΓͪͯͪͷͳͭͻͪͪͽͪͼͺͻͰͰͰͯͪͳͶͰͭͪͶ;Ό;;͊ͻͫͳΒ;͊ͬͪ͵ͭͯͪͪͭͻͪͳ;ͯͯͪͽͫͰͲ
ͫͰΌ;ΒͰͬΒͳ͵ͪͳͺͶͳͪΒͪͪi
͌ͺͻͪͬΒͰ͈Ͷͳͽͳ͵ͪ ͯͰͬͳͶͳͼͽͪͳΒͳͷͼͰͪͼͶͬͳͷͼͽͻͪͪͷͪ;ͺͷͰ;ͽͷͺͰͻͳͯ;
ͪͶͪΒͬͳͰͼͪͯͻͱͪΒͪͻͰͶͰͬͪͽͳͲͪͬͪΒͻͪͯ͋ͷͶͳͼͽ;ͺͻͳͺͪͯͪͬͳͰͯͽͻͰΕͳͰͯ;͵;ͺ
ͭͫͻΒͪͳͲͯͬΒͰͳͪͼͶͬͳͪ
ͪͼͶͰͯͰ̺ͰͰͻΔͰͬͼͽͳ ͼͪͺͼͽͳ̽ͪͪͼ ͼͪͺͻͰͪͽͪ
̓ͪͯͪΒͰͻͰͯͼ;ͲͫͳΓͰͽͪͷͺͰͳͽͪͫͶͳͯͪ
ͻͪͲͶͳ͵ͪΒͰͯͻͪͼͽͳͪ
ͳͷͪΒ;Εͳ;ͬͳͯ;ͽͯͪ
ͽͪͫͶͳͯͳͲͪ;ͲͳͷͪΒ;ͽͰ͵ ͫͶͳͲ;ͺͻͰͪͽͪͯ ;͵;ͺͭͫͻΒͪͻͰͶͰͬͪͽͳͼͽͻͪͪ ́ͿͻͷͰͻ
Ͱͼͽ
̹Ͷͳ ͺͰͽ
̓;ͻͳͻ ͳ̸Ͷ ͺͰͽͳͻͳͺͻͰͽͪ
́ͪͰ
ΒͰͯͷ;̸Ͷ ͳͺͯͬͪͺ;ͽͪ;͈Ͷͳͽͳ
ͳ ͳ̺ͰͰͻΔͳͷͬͼͽͳͷͪ ͯͭͯͳͶͼͰͯͪͼͰͪͪͼͶͬΒͼͽͻͪͳ;ΒͰͯͷͯͪ;ͪΌ;ͯͬͪͻͪͲͶͳ
ͳͽͪͻͰͶͰͬͪͽͪͼͪͯͻͱͪΒͪ
80
̸̸͈͉͉̻͚̹̻̾̽́ͣ͠ͻͪͳͰ͵ͪͽͪ͵ͪͼ;͵ͫΓͪͬͪΔͪͭͶͫͪͶͭͳͪͳͪͶͭ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰ
̻ͻͪͿͳ͵͈ΒͰͯͳͪͳ;ͯͰͯͰͬͳͶͳͼͽͬͪ;;͵;ͺͷͫͻΒ;ͪͼͶͬͳͼͽͻͪͪ͵ΒͰͼͪͯͻͱͰ
ͭͻͪͳͰ͵ͪͽͰͷ;ͳͶͳͳͼͽͪ͵;ͽͳͰͶͰͷͰͽ
̻ͶͰͯͪΒ;Εͳͺ͵ͬͪͻͽͪͶͳͷͪ
ͪΒͬͳͰͻͰͶͰͬͪͽͳͼͪͯͻͱͪΒͪͲͪͬͪΒͻͪͯͪͪͼͶͬͳͷͼͽͻͪͪ
ͷͪ;ͺͼͷͪͽͻͪͷͺͰͻͳͯ;ͯͷͰͼͰͳͫͳͶΒͰ;ͺͻͬͷ͵ͬͪͻͽͪͶ; Βͪ;ͪͻ–ͷͪͻͽͭͯͳͰ
–
ͼ͵ͻͺͼͽͯ;͵;ͺͭͫͻΒͪͳͲͪͫͻͪͳͪͼͶͬͳͪ
ͯ͵ΒͰͪΒͷͪΔͰͫͳͶ;ͪͻͰͯͷ͵ͬͪͻ
ͽͪͶ; ͪͺͻͳͶ–Β;ͭͯͳͰ
– ͫͶͳͲ;ͺͻͰͪͽ̸ͪ͵ͼͰͺͭͶͰͯͪͺͷͰͼͰͳͷͪ
ͪΒͬͳͰͻͰͶͰ
ͬͪͽͳͼͪͯͻͱͪΒͪΒͰͫͳͶ;ͷͪͻͽ;
ͪͪΒͷͪΔͰ;ͪͺͻͳͶ;ͳͼͽͰͭͯͳͰ ͵Ͱͽͳͻͳͺ;ͽͪͷͪΔͰ;
ͯͼ;ͪͷͰͼͰͺͻͰͽͭͪ
̀ͪͽΒͰͽͪ͵ͼͪͭͶͰͯͪͬͪͼͰͪͪͶͳͲͷͪͼͶͬͳͪ
ͺͽͼͰ͵;Ͷͷͳͪ
ͳΒͪͯͭͪΌͪΒͪͪͭͻͪͳͳͷͶͳͳΒͪͷͪͪͺͯͻ;Β;͵ͪͼ
;ͬͰͲͳͼͷͳͭͻͪͽͼ͵ͷ͵ͻͳͲͷ
ͯͭ
ͯͳͶͪ;ͺͻͪͬ͵ͻͪΒͰͷͲͳͷͰͽͰͭͯͳͰ
͵ͪͯͪͼͰͳͽͰͲͳͬͺͳͼͪͶͲͪͽͬͪͻͪΔ;ͲͪͺͪͯͫͪͶ͵ͪͼ͵Ͱ
ͻ;ͽͰ́ͷͪΒ;Εͳͽ;ͬͳͯ;
ΒͪͼΒͰͲͪͽΒͰͬͰΕ;ͪͻͰͯͷͷͰͼͰ;ͫͳͶͲͪͽͷͪΔͰͳͽͰͻͰͼͬͪ
ΔͪͲͪͯͭͪΌͪΒͰͪͭͻͪͳͳͷͶͳͳΒͪͷͪͳ͵Δͳ
ͪͽͷͰΒͰͯͺͻͳͰͶͪͳͺͻͰͯͳͲͫͻͪ͵ͪͷͺͪΔͪ
ͪͻͰͺ;ͫͶͳ͵ͷ
ͺ͵ͻͪΒͳͼ͵ͷͳͶ͵ͪͶͷͳͬ;
͵ΒͪΒͰͺͰͽ͵ͷͺͻͶͰΕͪͭͯͳͰͫͳͶͪ;
ͺ;ͷΒͰ͵;;͊ͻͫͳΒͳ
͈ͷͰ;ͽͪͷͳͭͻͪͽͼ͵ͪ͵ͻͳͲͪΒͰͯͷͳͪͽͪͽͰͷͪͽͼ͵ͪͰͶͳͪ;ͺͼͷͪͽͻͪͷͺͰͻͳͯ;͵ͪͯͪΒͰ
ͻͰͼͪͯͻͱͪΒͳͷͪ͵Βͳͼ;ͳͽͰͻͰͼͪͽͳͲͪͬͪΒͻͪͯ
͵ͪ͵;ͪͼͶͬͳͷͫͶ͵ͬͳͷͪ
ͽͪ͵ͳ;ͯͻ;
ͭͳͷͳͼͽͪ͵;ͽͳͷͰͶͰͷͰͽͳͷͪ́ͷͪΒ;Εͳ;ͬͳͯ;ͳͽͰͻͰͼͬͪΔͰͲͪͽ;ͽͰͷ;
ΒͪͼΒͰͫͳͶΔͰͯͬͪ
ΒͪΔͰͯͼͽͪͶͳͽͰͷͪͽͼ͵ͳͰͶͳͪ
ͳͪ͵ͫͳͼͰͯͰͽͭͼͪͯͻͱͪΒͪͷͭͪ;ͬͻͼͽͳͽͳͳ;ͯͻ;ͭͰ
81
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̻ͻͪͿͳ͵̀ͪͼͽ;ͺΓͰͼͽͽͰͷͪͽͼ͵ͳͰͶͳͪ;ͪͼͶͬͳͷͫͶ͵ͬͳͷͪͳͯͻ;ͭͳͷͳͼͽͪ͵;ͽͳͷ
ͰͶͰͷͰͽͳͷͪ͵ΒͳͼͰͫͪͬͰͺΒͷͷͭͻͪͳͪ
̸̸̸͇̺͇͈͉͋̾̓͊͋͌̈́͆́́̀͌̾̈́͆́̾͢ͅ
͆ͪͪͼͶͬͳͷͼͽͻͪͪͷͪͼͻͺͼ͵ͰͯͰͬͰͽͪͷͺͰ;ͺͼͷͪͽͻͪͷͺͰͻͳͯ;ͯͷͰͼͰͳΒͪͼ
ͼͰͷͱͰ ͬͳͯͰͽͳ ͺͬ ͱͳͬΓͪͬͪΔͰͭͻͪͳͪ
͵ΒͰ ͼ;ͯ ͺͻͰͰ͵Ͷͳ͵ͭͯͳͪͼͷͪͽͻͪͰ ͼͬͰ
ͷͪΔͰͺͽͻͰͫͳͷͳͫͰͼͻͪͫͻ;Β;Εͳͷ;ͺͻͰͼͳͷͪͳͽͰͭͻͪͳΒͰͳ
;ͺͽͰ
ͭͶͫͪͶͳͲͪͳΒͰ
ͅͰΌ;Δͳͷͪ
ͬͪͽͰ͵ͼͽ;ͪͶͭͯͰͶͪ
ͲͪͳͷΓͳͬΒͰͰͼͽͺͻͳͼ;ͼͽͬͻͰͶͰͬͪͽͳͿͽͭͻͪͿͳ
Βͪ
ͺͷΕ;͵ΒͳͼͰͷͱͰͼ͵ͶͺͳͽͳͷͲͪͳ͵ͻ;ͽͰ͵Β;ͺͻͰͶͪͲͰͳͲͫͰͭͶͳͰ
ͷͳͭͻͪͽͳͳͪͲͳͶͪͽͳͪ
ͺ;ͽ;
ͺͻͰͼͬͰͭͪ
̹ͯͶͳͼ͵ͭͳͼͽ͵ͪͳ̸Ϳͻͳ͵Ͱ͵ͪ̾ͬͻͺͳ̽ͰͬͳͶͳͼͽͬͳͼ;;ͭͶͪͬͷͫΒͪͬΓͳ
ͬͪͶͳͿͽͭͻͪͿͳΒͰͬͰͲͪͰͲͪͭͻͪͳͰ͊ͻͫͳΒͰͳͲͪͷͪ͵Ͱͯͼ͵-ͭͻ͵;ͭͻͪͳ;
ͳͪͰͪΒͲͪͼͽ;ͺΓͰ
ͳΒ;ͯͼͬͳ͵ͪͯͪΒͰͻͰͬͳͲ;ͰͶͷͺͻͳ͵ͪͲ;ͪͪͼͶͬͳͷͼͽͻͪͪͷͪ́ͺͪ͵
͈Ͷͳͽͳ͵ͪ ͳ̽ͪͪͼ
ͼͰ ͽ; ͳͼ; Ͳͪ;ͼͽͪͬΓͪͶͳ
ͳͲͶͪͲͳͶͳ ͼ; ͳͲ ͽͳ ͵ͬͳͻͪ ͳ ͯͼͳͶͳ ͼ; ͳͽͪͳͷͪ ͿͽͭͻͪͿͳΒͰ
ͯͰͪͬͪΔͳͷͪ ͺͻͰ ͳ ͺͼͶͰ ͺͻͰͶͪͼ͵ͪ ͺͻͰ͵ ͽͰͻͳͽͻͳΒͰ ͊ͻͫͳΒͰ ͳ ͵ͻ;ͱͰΔͪ ́ͪͰ
ͼͬͳ ͼͰͯͪͷ
ͪͪͶͳͲͳͻͪͳͯͰͬͳͶͳͼͽͬͪͼ;ͪͪͼͶͬͳͷͼͽͻͪͪͷͪͳͷͪͶͳͫͶ͵ͬͰ ͬͰͲͪͰͲͪͭͻͪͳͰ;
ͷͳͭͻͪͽͼ͵Β͵ͻͳͲͳ
ͯ͵ΒͰͷͪΔͰͺͻͳͼ;ͼͽͬͺͻͳͷͰΕͰ;ͯͻ;ͭͳͷͽͰͷͪͽͼ͵ͳͷͰͶͳͪͷͪ
̓ͻͰΕ;Εͳ ͼͰ ͷͳͭͻͪͽͼ͵ͷ ͻ;ͽͷ
ͪΒͺͻͰ ͼͰ ͳͲͯͬͪΒͪΒ; ͿͽͭͻͪͿͳΒͰ ͳͲͫͰͭͶͳͪ ͪ ͼͳͻͳΒͼ͵-
ͽ;ͻͼ͵Βͭͻͪͳͳ
;͵ͪͷͺ;;Ͳͭͻͪͳ;ͳͪͼͶͬͳ͵ͪ ͽ ͼ;t̾ͻ͈ͯͭͪͻͰͺͶͪͬͳΕͰͷ̾ͬͻͺ;
82
̸̸͈͉͉̻͚̹̻̾̽́ͣ͠ͻͪͳͰ͵ͪͽͪ͵ͪͼ;͵ͫΓͪͬͪΔͪͭͶͫͪͶͭͳͪͳͪͶͭ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰ
ͳͲͫͰͭͶͳͪͷͪi ͈Ͷͳͽͳ͵ͪ
ͿͰͫͻ;ͪͻ
t͋;ͻͳ;̾͌ͫͰͲͬͳͲͪ
͊ͳͻͳΒͳͼͽͪΒ;;͋;ͻͼ͵Βi
(͈Ͷͳͽͳ͵ͪ
ͷͪͻͽ
ͳt͉ͰͺͻͽͰͻ̽ͪͪͼͪ;ͳͲͫͰͭͶͳ͵ͷ͵ͪͷͺ;;̓ͳͶͳͼ;
ͪͭͻͪͳͳ͋;ͻ
ͼ͵Ͱͳ͊ͳͻͳΒͰ– ͊ͳͻͳΒͳ;Ͱͽ;ͻͼ͵ͳͳͷͪͽͪΒ;̾ͬͻͺͳi ̽ͪͪͼ
ͷͪΒ
͋;ΒͰͳͺͻͪͬͪͼ
ͅͰͯͳͽͰͻͪͪ ͫͶͳͲ;ͶͳͫͳΒͼ͵ͰͫͪͶͰͳͶͳ͵̻ͪͻ͵Βͳ́ͽͪͶͳΒͳ
͵ΒͳΒͰͲͪͯͻͱͪͲͪͪΒͺͻͪ͵ͽͳ
ͽ͵ͷͰͶͭͺͼͷͪͽͻͪͭͺͰͻͳͯͪ
ͲͪͻͪͲͶͳ͵;ͯͺͻͰͽͯͺͷͰ;ͽͭͺͻͪͬͪ
͵ΒͳΒͰͺͼͽͪ
ͷͪͻͭͳͪͶͪͪͪͼͶͬͳͪͷͪͬͰΕͯͺͶͬͳͰͺͻͶͰͭͯͳͰ
͵ͪͯͪΒͰͻͰͺͻͳͼ;ͼͽͬ;ͪͿͽ
ͭͻͪͿͳΒͪͷͪ͋ͪ͵ͼͰ;ͲͿͽͭͻͪͿͳΒͰ͵ΒͰͷͭ;ͯͪͳͲͪͲͬ;ͼͪͱͰͰͷͳΒͰͺΒͪͬΓ;Β;ͪͼͶͬͳ͵ͪ
ͽͼ;t͌ͯͪͬͳͶͪͼͰͷͳͭͻͪͽͪ;̾ͭͰΒͼ͵ͷͷͻ;i ̽ͪͪͼ
Βͪ;ͪͻ
t̾ͬͻͺͪͲͪͽͬͪͻͪͭͻͪ
ͳͰ
͊ͻͫͳΒͪ;ͺͻͳͺͻͪͬͼͽͳi ͈Ͷͳͽͳ͵ͪ
ͿͰͫͻ;ͪͻ
t͊;ͻͬͪͽͻͭͬͳͪ̾ͬͻͺͪͺͻͳͽͳ
ͼ͵̸ͪͿͻͳ͵;– ͷͳͭͻͪͽͳͳͶͳͬͪi ͈Ͷͳͽͳ͵ͪ
͵ͽͫͪͻ
ͳt̾ͬͻͺͳͺͻͰͽͳͬͳͽͪͶͪͼ
ͷͳͭͻͪͪͽͪͳͲ̸Ϳͻͳ͵Ͱi ͈Ͷͳͽͳ͵ͪ
Βͪ;ͪͻ
͊ͶͰͯͰΕͪͫͳͽͪͭͻͪͳͪͽͪ͵ͪͪͿͽͭͻͪͿͳΒͪͷͪͼ ͪͼͶͬͳͪ
ͪΒͬͳͰͺ;ͽͪͺͻͳ͵ͪͲͳͬͪͪ
;ͺͼͷͪͽͻͪͷͺͰͻͳͯ;
ΒͰͼͽͰͭͻͪͳͪͶͳͳΒͪͳͲͷͰΌ;̻ͻ͵Ͱͳͪͅ͵ͰͯͳΒͰ͋ͪ͵ͼͰͷͭ;ͬͳͯͰͽͳ
ͿͽͭͻͪͿͳΒͰͭͻͪͯͪͳͺ͵;ͪΒͳΔͳͬͭͺͻͫΒͪ
ͼͪͷͳͷͽͳͷͳͼ;͵ͫͪ
͵ͪͳͫͶͳͱΔͰͭ͵ͪͷͺͪ
ͳͶͳͳͲͫͰͭͶͳͪ͵ΒͰͭͪͲͰ͵ͻͲͻͰ͵;͆ͪͼͶͬͳͫͶ͵ͬͳ͵ΒͳͳͺͻͪͽͰͭͶͪͼͰt̿Ͱͼͽ͵ͳͼ;͵ͫͳͪ
ͭͻ͵-ͷͪ͵Ͱͯͼ͵ΒͭͻͪͳͳͳͲͷͰΌ;ͷͪ͵Ͱͯͼ͵ͰͺͶͳͳΒͰͳͷͳͭͻͪͪͽͪ– ͑͵ͫͷͫͪͷͪͪͳͲͫͰ
ͭͶͳͰi ̽ͪͪͼ
ͷͪͻͽ
t͈ͻͫͳΒͰͫͰͯͰͷ;͚ͰͬΌͰͶͳΒͳ– ͆ͪ͊ͻͫͳΒ;Β;ͻͳͪͷͳͭͻͪͪ
ͽͪi ́ͿͻͷͰͻ
ͷͪͻͽ
tͅͳͭͻͪͽͳ ͺͻͫͳͶͳ ͭͻͪͯ; ͪ ͭͻͪͳͳ ̻ͻ͵Ͱ ͳ ͪͅ͵ͰͯͳΒͰi
(͈Ͷͳͽͳ͵ͪ
ͷͪͻͽ
t́ͲͫͰͭͶͳͰͳͲ̻ͻ͵Ͱͼ͵ͻͰΕ;;̸ͶͫͪͳΒ;i ̽ͪͪͼ
ͷͪͻͽ
t͎Ͱͯ
ͬͳͭͅͻͬͪͳ
ͳͲͬͻͪͯͳͻͰ͵ͽͻ͵ͪ̾ͬͻͺͼ͵ͭͿͯͪͲ̹ͪͪͶ͵ͪ
ͳͲͪͲͬͳͷͪͼ͵ΒͳͷͼͰͼ;ͪͬͪ
ͻͰͭͳ– ̀ͪͽͬͪͻͪΔͰͷͭͻͪͳͪ̾ͬͻͺͼ͵ͪ;ͳΒͪͻͳͲͳ͵;ΒͰͼͬΒ;ͫ;ͯ;Εͼͽi ̽ͪͪͼ
ͷͪͻͽ
ͳ
t̾ͬͻͺͪͼͰͫͻͪͳͪͷͪ͵Ͱͯͼ͵Βͭͻͪͳͳi ͈Ͷͳͽͳ͵ͪ
ͯͰͰͷͫͪͻ
͈ͽͻͪͬͪΔͰͷ͵ͽͻͶͰͪͪΒͺͲͪͽͳΒΒͳͲͫͰͭͶͳ͵Βͻ;ͽͳ
ͫͰͲͺͪͱΔͰͷͰͯͳΒͪ
;ͼͷͳͼͶ;ͯͪ
ͼ;;͵Γ;ͰͰͳͿͽͭͻͪͿͳΒͰͪͪͼͶͬͳͷͼͽͻͪͪͷͪ
ͼͽͪͶͪΒͰͳͭͻͪͳͪ͊ͻͫͳΒͰͳͪͅ͵ͰͯͳΒͰ
ͺͪ ͼͰ ͳͲͯͬΒͰͳ ͪͼͶͬͳ ͬͰͲ;Β; Ͳͪ ͺͰͻͳͯ ͲͳͷͰ ͭͯͳͰ t̾ͬͻͺͳ ͺͻͰͽͳ ͺͻͶͰΕͳ ͽͪͶͪͼ
ͳͲͫͰͭͶͳͪi ͈Ͷͳͽͳ͵ͪ
Βͪ;ͪͻ
ͳt͌Ϳ͵;ͼ;͈͌͊ͅͻͫͳΒͰͯͰͷͪͽͬͪͯͪΒͰͲͪͽͬͻͰͪ
ͭͻͪͳͪͼͪͪͅ͵ͰͯͳΒͷ– ͎ͻͬͪͽͼ͵ͪͬͳͰͰͺͻͺ;ͽͪͳͲͫͰͭͶͳͰ͵ͪ͊ͶͬͰͳΒͳͳ̸;ͼͽͻͳΒͳi
(̽ͪͪͼ
ͿͰͫͻ;ͪͻ
̓ͻͰΕ;ΕͳͼͰ͵ͪͼͰͬͰͻ;
ͯͶͪͲͳͼͰͯͭͻͪͳͰ͊ͻͫͳΒͰͳͪͅΌͪͻͼ͵Ͱ
͵ΒͪΒͰͫͳͶͪ;Ͱͽͻ;ͺͪͱΔͰ
ͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰͽ͵ͷͼ;͵ͫͪͪͭͻͪͳΒͶͳͳΒͳ;ͭͯͳͳ
ͪͶͳͼͰͪͶͪͲͳͪͿͽͭͻͪ
ͿͳΒͪͷͪ ͳ ; ͺͰͻͳͯ; ͵Βͳ ΒͰ ͻͰͶͰͬͪͽͪ Ͳͪ ͬͪΒ ͻͪͯ
;Ͳ ͪͼͶͬͰ ͫͶ͵ͬͰ ͺͺ;ͽ tͪͅΌͪͻͳ ͪͷ
ͬͻͪΕͪΒ;ͷͳͭͻͪͽͰ
͎ͻͬͪͽͳͪͼͭͻͪΌ;Β;– ̾͌ͯ͊ͻͫͳΒͰͺͻͪͬͳͶͭͻ– ̽͵ͻͪΒͪͪͬͭ;ͼͽͪ;͊ͻͫͳΒͳ
ͼͽͪΒͰͳͲͫͰͭͶͳͪ i ́ͿͻͷͰͻ, ͳΒ;Ͷ
ͳt͈Ͷͳͽͳ͵ͪ ͎ͪͻͭ;– ͑ͽͻͪΒ͵ͭͶͪΌ;
ͪ͵ͪͺͳΒͳ̾ͬͻͺͰi ͈Ͷͳͽͳ͵ͪ
Β;Ͷ
͈ͺ;ͽͭͻͪͳͰͼͪͅΌͪͻͼ͵ͷ
ͳͺͻͰͶͪͲͳͳͲͷͰΌ;
͊ͻͫͳΒͰ ͳ ͎ͻͬͪͽͼ͵Ͱ ͳͼ; ; ͺͻͬͷ ͺͶͪ; ͪ ͪͼͶͬͳͷ ͼͽͻͪͪͷͪ ͯͰͬͰ ͽͪͷͺͰ ͺͼͶͰ
ͭͯͳͰ
͵ͪͯͪΒͰͻͰͷͳͭͻͪͽͼ͵Β ͵ͻͳͲͳ
ͪͶͳͼͰͺΒͪͬΓ;Β;;ͯͻ;ͭͳͷͽͰͷͪͽͼ͵ͳͷͰͶͳͪͷͪ
ͺͻͰ
ͼͬͰͭͪ ͳΓͪΒ;Εͳ ͪ ͯͼͰ ; ͻͰͭͳ; ͪ ͺͻͳͷͰͻ
ͿͽͭͻͪͿͳΒͪ ͭͻͪͳͭ ͺͻͰͶͪͲͪ ̹ͰͲͯͪ–
̹ͪͽͳͪ
ͪͷͼͽ;ͺͻͰ͵̽;ͪͬͪ
;ͲͪͼͶͬt͎ͻͬͪͽͼ͵ͪͺͼͽͪͬͳͶͪ
ͺͪ;͵ͶͳͶͪͭͻͪͯ;iͳͫΒͪ
83
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ΔͰΔͰ ͵ͪ͵ ΒͰ t̀ͪͭͻͰͫ ͺͽͰͲ ͫͻͪͲͶͱͳ ͪΒͰͲͯͷ ͷͳͭͻͪͪͽͪ ͵ΒͰ ͳ͵ ͳΒͰ ͬͳͯͰi <̺ͰͰͻΔͰ
ͬͼͽͳ
Β;Ͷ>
͌ͷͰΌ;ͬͻͰͷͰ;
ͺͪͱΔͪΒͰͺͻͰ;ͼͷͰͻͰͪͪͯͻ;ͭͰͭͻͪͳͰͶͳͳΒͰ͊ͻͫͳΒͰͳͼ;ͼͰͯͳͲͰͷͪΓͪ
ͺͪ ͼͰ ͽͪ͵ ͫΒͪͬΓ;Β; ͿͽͭͻͪͿͳΒͰ ͼ Δͳ
ͪ ͵Βͳͷͪ ͼͰ ͬͳͯͰ ͪͻ;ͱͪͳ ͺͻͳͺͪͯͳͳ ͬΒͼ͵Ͱ ͳ
ͺͶͳͪΒͳͪͺͶͱͪΒͳͷͪ;Ͳͭͻͪͳ;͉ͪͲͳͼͪͯͻͱͪΒͳ
ͺͺ;ͽͳ͵ΒͳͷͪͼͰͪͿͳͻͷͳͰ;Ͷͭͪ
ͻ;ͱͪͳͼͪͭͪ
ͼͳͻͳͲͬͪͳͼ;ͼͪͼͽͪͬͷͬͶͪͯͪΒ;ΕͰͰͶͳͽͰͼͳͭ;ͻͼͽͳ
ͯͻͱͪΔ;ͼͳͽ;ͪͳΒͰ
ͺͯ͵ͽͻͶͷͳͺͻͪͬͯͪͬͪΔͰͷͯͻͰΌͰͳͺͼͽ;ͺͪ͵͈ͪͻͪͽͰͳͪͼͶͬͳt͊ͪͬΒͼ͵ͷͳͺͶͳ
ͳΒͷͪͭͻͪͳͳͼ̹ͪ;ͭͪͻͼ͵ͷ– ̀ͪͯͪͪͽ͵ͻͳͬͰͷͳͭͻͪͪͽͪi ̺ͰͰͻΔͰͬͼͽͳ, 18.
ͼͰͺͽͰͷͫͪͻ
t̓ͪͻͪ;ͶͪͱͳͬͰͶͪͲͫͭͷͳͭͻͪͪͽͪi ͈Ͷͳͽͳ͵ͪ
ͯͰͰͷͫͪͻ
ͳt͊ͻͺͼ͵-
ͫ;ͭͪͻͼ͵;ͭͻͪͳ;;ͬͪͳͼͽͻͪͳͺͶͳͪΒͪͪi ͈Ͷͳͽͳ͵ͪ
ͿͰͫͻ;ͪͻ
͌Ͳ ͺͻͰͽͯ ͺͷͰ;ͽ
ͪΒͼͬͰͱͳΒͳ ͺͻͳͷͰͻ ; ͺͼͷͪͽͻͪͷ ͺͰͻͳͯ; ΒͰͼͽͰ ͪ͵ͽͳͬͳͻͪΔͰ
tͺͻͫͶͰͷͪi Β ΒͰͯͰ ͭͻͪͳͰ t͆ͬͼͽͳ ͪ ͭͻͪͳͳ ͼͪ ͉;ͷ;ͳΒͷ – ͅͳͭͻͪͽͳ ͪͶͳ ͬ;
ͻ;ͽ;ͯ̾͌i ̺ͰͰͻΔͰͬͼͽͳ
ͷͪͻͽ
͉ͪͳΒͰΒͰͺͷͰ;ͽͯͪͼͰͲͫͳΓͪͽͪͷͺͪ;ͬͳͲ;ͰͶͷͺͻͳ͵ͪͲ;ͯͭͪΌͪΒͪͼͭͻͪͳͪͺͷͪ͵Ͷͪ
ͯͪΓͰ ͯ ͻͰͭͳͪ
ͺͪ ͼ; ͽͪ͵ ;ͰͰ ͿͽͭͻͪͿͳΒͰ ͵ΒͰ ͼͰ ͯͽͳ; ͫ;ͭͪͻͼ͵-ͽ;ͻͼ͵Ͱ tͪͅΌͪͻͼ͵ͳ
ͺͻͰͷͳΒͰͻ ͼͪ ͫ;ͭͪͻͼ͵ͳͷ ͵ͶͰͭͷ ̹Β͵ͷ ̹ͻͳͼͬͳͷ ͫͳͪ ͯͰ ͭͻͪͳͰ – ͇ͻͫͪ ̾ͬͻͺͪ ͼͰ
ͫͻͪͳ ͪ ͭͻͪͳͳ ͼͪ ͋;ͻͼ͵ͷi
̽ͪͪͼ
ͼͰͺͽͰͷͫͪͻ
ͪ;ͼͽͻͳΒͼ͵-Ͱͷͪ͵Ͱ ;Ͳ ͪͼͶͬͳ
ͫͶ͵t͌ͭͻ͵ͳͷͬͯͪͷͪͼͰΒ;Ͱ;ͯͪͬͳͶͯͬͪͯͰͼͰͽͰͽͬͻͳͲͫͰͭͶͳͪ
ͯͽͭͪͯͰͼͰͽͻͯͰͰ–
͑ͬͰͯͼ͵ͪ ͺͶͪͳͻͪ ͯͰͺͻͽͪͳΒ; ͷͳͭͻͪͪͽͪi
̽ͪͪͼ
Βͪ;ͪͻ
ͳ ͯͪͼ͵-ͬͰͯͼ͵Ͱ
ͭͻͪͳͰ ;ͲͪͼͶͬ͵ΒͳͭͬͻͳͯͰͪͬͪΔͳͷͪͳ;ͯͻ;ͭͳͷͯͰͶͬͳͷͪ̾ͬͻͺͰ– t̽ͪͼ͵ͪͳ͑ͬͪΒ
ͪͻͼ͵ͪͺͻͪͲͰΘͰͺͬͰͷͳͭͻͪͽͳͷͪi
͈Ͷͳͽͳ͵ͪ
Βͪ;ͪͻ
͌ ͺͻͰͽͯͳͷ ͺͻͳͷͰͻͳͷͪ ͼͰ
ͺͻͰͯ ͭͻͪͳͪ ͵ΒͰ ͼ; ͺͼͽΒͪͶͰ ͳ ͺͻͰ ͷͳͭͻͪͽͼ͵Ͱ ͵ͻͳͲͰ
ͺͻͳͷͰΕ;ΒͰͺΒͪͪͳͽͰͻͰͼͬͪΔͰͲͪͭͻͪͳͰͳͲͷͰΌ;ͯͻͱͪͬͪͶͪͳͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
Δͳͬ
ͺͬ ͪ͵ͽͳͬͳͻͪΔͰ
ͯͪͶͰ͵ ͯ ͻͪͳΒͳ ͭͶͫͪͶͳ ͽ͵ͬͪ ͳ ͷͪͻͭͳͪͶͳͲͬͪΔͪ ͭͻͪͳͳ
ͶͳͳΒͪ͋ͪ͵ͼͰͪ͵ͭͬͻͳͰͼͽͪΒͪΔ;͑ͰͭͰͼ͵ͭ ͼͺͻͪͲ;ͷͪ t̽ͼͳΒͰͰ͵ͼͽͻͰͷͪͯͰͼͳͪ;
̾ͬͻͺͳ– ̾͌ΒͰͺͻͰͬͪͻͪ
͑ͰͭͰΒͰͷͻͽͪͬi<͈Ͷͳͽͳ͵ͪ
ͿͰͫͻ;ͪͻ>
ͭͻͪͳͪͬͪΔ;ͼͶͫ
ͯͰ͵ͻͰͽͪΔͪͳͯͪΓͰͷ;ͽͬͻΌͳͬͪΔ;ͼͺΓͳͶͳͳΒͪͺͻͰͷͪͼͬͪ͵ͷ͵ͯͶͪͲͳͳͲͬͪͽͰͲͪΒͰͯͳͰ
͈ͻͳͽͷͼͰ;ͬͷͻͪͯ;ͰͳͯͰͽͳͿͳ͵;Β;ͺΒͰͯͳͪͳͪͻͪͱͷͪͳͼͯͻͱͪͬͪͷͪͳΔͳͬͳͷͼͽͪ
ͬΓͪΔͰͷͪ ̹ͰͶ;ͰͭͰͼ͵;Ͷͳͼͽ;
ͬͰΕ ͼͰͺͼͷͪͽͻͪͽͪΒ ͼͺͻͪͲ;ͷ ͵ͪͰͶͳͪ
ͺͳͽͪΔͪ ; ͬͰͲͳ ͼ
ΔͰͭͬͳͷͰͼͽͪΒͪΔͰͷͳͶͳͻͰͬͳͲͳΒͷ
ͼͪͷͳͷͽͳͷͳͭͶͫͪͶͰͺͻͷͰͰ;ͼͷͳͼͶ;ͼͶͫͯͰ͵ͻͰͽͪΔͪ
ͺͻͰ͵ͭͻͪͳͪ͋ͪ͵ΒͰ͈Ͷͳͽͳ͵ͪ
ͼͰͺͽͰͷͫͻͪͭͯͳͰ
;ͲͿͽͭͻͪͿͳΒ;ͭͻͪͳͭͺͻͰͶͪ
Ͳͪ͊ͻͫͳΒͰͼ͎ͪͻͬͪͽͼ͵ͷ
ͳͼͽͪ͵ͶͪͪͼͶͬt͌ͬͰͷͫͻ;ͯͶ;͵ͪͽͪ͵ͼͪͷͪͲͪ;ͶͪͲͪ͵;̾͌i͌ͺͯͪ
ͼͶͬ;ΒͰͺͻͰͰͽͼͽͪͬͺͻͰͯͼͰͯͳ͵ͪ̾ͬͻͺͼ͵Ͱ͵ͷͳͼͳΒͰ̿ͪ-̓Ͷͯͪ͠;͵Ͱͻͪ +FBO$MBVEF+VODLFS
ͽͷͰ͵ͪ͵ΕͰt̾͌ͯͫͻͪͳͽͳͼͬΒͰͭͻͪͳͰͼͽͻͳ͵ͽͷ͵ͽͻͶͷͼͬͪ͵ͭ͵ͳͺͻͰͶͪͲͳi̸͵ͽ;
ͰͶͼͽΒͰͲͪͯͻͱͪͪͳͪͻͰͯͳͷͰͼͰͳ
ͺͪΒͰ̹Ͷͳ
ͬͰͷͫͻͪͺͳͼͪt͋ͪ͵ͼͪͲͪ;ͶͪͲͪ͵;
ͲͰͷΓͰ̾͌Ͱͬͻͪi
͋ͳͪͼͶͬͳͼ;ͯͰͽͰͷͪͽͼ͵ͰͰͶͳͰtͅͰΌ;ͪͻͯͳͯͼͳͳ͊ͻͫͳΒͪ;ͷͰΌ;ͪͻͯͳͷͯ
ͼͳͷͪi ͳΒͪΒͰͲͪͼͽ;ͺΓͰͼͽͺͼͽ
ͯͪͶͰ͵ͳͼͺͯͳͲͯͬΒͰͰͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰ
ͪͶͳͺͻͰͼͽͪ
84
̸̸͈͉͉̻͚̹̻̾̽́ͣ͠ͻͪͳͰ͵ͪͽͪ͵ͪͼ;͵ͫΓͪͬͪΔͪͭͶͫͪͶͭͳͪͳͪͶͭ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰ
Ͷͳ
ͽͼͰͷͱͰͬͳͯͰͽͳ;ͭͻͪͿͳ͵;
͵ΒͪͼͰͯͽͳͰͺͳͽͪΔͪ͵Βͪͳͼ;ͯͰͻͰͭͳͪͳͷͳͭͻͪͽ
ͼ͵Ͱ͵ͻͳͲͰ ͵ͪͲͪͼͰͫͳͰͶͳͪ
ͪͭͯͰͼͰͭͬͻͳͳͯͰͪͬͪΔͳͷͪͪͭͻͪͳͪͷ͉ͪ;ͼͳΒͰ
̸͊̽
͋;ͻͼ͵Ͱ
̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰ t̹ͻͰͭͲͳͽi
ΒͪͪͬͪΔͰͷͯͻͱͪͬͰͭͻͪͳͰ
ͳͯͻ;ͭͳͯͻͱͪͬͪ
͵ͪͳ͵
Δͳ͋;ͼ;ͳͪͼͶͬͳͺͺ;ͽͼͶͰͯͰΕͳt͆ͪΒͬͰΕͰ̸͇͆͋ͬͰͱͫͰͪͭͻͪͳͳͼ͉ͪ;ͼͳΒͷi ͈Ͷͳͽͳ
͵ͪ
Β;
t̹ͻͳͽͪͳΒͪͺͯͳͱͰͲͳͯͬͰ
ͪͽͰͻͻͳͼͽͳ;ͯͪͻͪΒ;ͳͲ;ͽͻͪi ͈Ͷͳͽͳ͵ͪ
ͷͪͻͽ
ͳt͊ͻͺͼ͵ͳͬΒͳͳͫͻͪͰͫͻͯͬͰ;ͺͻͳͫͪΓ;͊ͷͪͶͳΒͰ– ̹ͻͳͭͪͯͪͳͲ͈ͪͰͬͪͲͪͽͳͽͪͯ
ͭ;ͼͪͻͪi ̺ͰͰͻΔͰͬͼͽͳ
Β;
͋ͻͰΕͪͽͰͷͪͽͼ͵ͪͰͶͳͪͺͲͪͼͽ;ͺΓͰͼͽͳ;ͬͷͻͪͯ;ΒͰͼͽͰt̓ͻͳͷͳͪͶ
͵ͻ;ͺͳΒͪͳͪͺ
ͰΔͪi ͪ ͺͻͳͷͰͻ t̹ͳͬͳ ͬͯͳͽͰΓ ;ͪͺͰ ͪ ͭͻͪͳͳ ͼͪ ͉;ͷ;ͳΒͷ – ͈;ͳ ͺͻͰͽͳ
ͭͯͳͪͲͪͽͬͻͪ i<̺ͰͰͻΔͰͬͼͽͳ
ͷͪͻͽ>
ͪͼͶͰͯͳΒͰt̓ͼͬͳͅͰͽͳΒͪͳͯͼͳ;
ͻͰͭͳ;i ͪͼͶͬͳͫͶ͵ͬͳͳͯͻ;ͭͳͳͼͽͪ͵;ͽͳͰͶͰͷͰͽͳͬͰͲͪͳͲͪ̓ͼͬͳͅͰͽͳΒ;ͳͻͰͭͳ
ͭͯͰͳͼ;;ͺͻͬͷͺͶͪ;ͺͳͽͪΔͪͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰ͵ͪͲͪͼͰͫͰͰͶͳͰ
͋;ͼͰͪͶͪͲͰͳͼͶͰͯͰ
ΕͳͪͼͶͬͳͫͶ͵ͬͳt͆ͬͪͺͻͬ͵ͪͳΒͪͳͲ̀ͪͭͻͰͫͪ– ̹ͯΓͳ͵ͪͬͷͱͳͷͼͰͭͻͪΌ;Β;ͯ͊ͻͫͪi
(̸Ͷ
Β;Ͷ
t͆ͪͶͳ;ͷͰͼͽͪ– ͉͆ͪͼͷͬͻ;
ͺͼͶͰͺͻͰͽΔͳ̸̸͆– ͋ͰͻͻͳͼͽͳͳͪͰͼͪ
͈ͻ͵ͶͰͽͳΒͪ i ̺ͰͰͻΔͰͬͼͽͳ
ͼͰͺͽͰͷͫͪͻ
ͳt͊ͷͳͻͳͬͪΔͰͼͻͺͼ͵-ͻͬͪͽͼ͵ͳͼͽͻͪͼͽͳi
(͈Ͷͳͽͳ͵ͪ
Β;
;ͲͿͽͭͻͪͿͳΒ;ͼ;ͼͻͰͽͪͪͷͼͽ;ͺͻͰ͵̽;ͪͬͪͺͻͰͯͼͰͯͳͰ͎ͻͬͪͽͼ͵Ͱ
̓ͶͳͯͰ̻ͻͪͫͪͻ-̓ͳͽͪͻͬͳΕͳͽͪͯͪΔͰͭͺͻͰͷͳΒͰͻͪ͊ͻͫͳΒͰ̸ͶͰ͵ͼͪͯͻ̺ͪ;ͳΕͪ͋ͪ͵ΌͰ
;ͬΒ
ͭͻ;ͺͳͼͰͪͶͪͲͳt́ͽͰͻͬΒ;̀Ͷͪͽ͵̺;ΒͬͳΕ
ͺͻͰͯͼͰͯͳ͵͏ͰͽͻͪͲͪͷͳͽͻͳͭͳͳͼͽͻͪͱͳͬͪΔͰ
– ͎ͪͻͷͳͳ ͯͼͳ ̹Ͱͭͻͪͯͪ ͳ ͈ͯͭͻͳͰ ͼͪͷ ͼ; ͲͪͽͳΒͰi
;Ͳ ͫΒͪΔͰΔͰ ; ͺͯͪͼͶͬ;
t̓ͪ͵Ͳͪ͵Γ;ͳͽͳ;ͭͬͻͳͲͷͰΌ;͏ͻͰ̻ͻͰͳ͊ͻͫͳΒͰͯͻͱͪͬΒͭͻͪͳͳͪ͵ΒͰ͏ͻ̻ͪͻͪͲͪ͵
Γ;ͳͶͪͼͺͻͪͲ;ͷͯͰͷͪͻ͵ͪͳΒͳͼ̓ͼͬͷi ͈Ͷͳͽͳ͵ͪ
ͷͪΒ
͈ͪͱΔͪͪͪͼͶͬͳͷͼͽͻͪͪͷͪΒͰͺͼͬͰΕͰͪͳͳͼͽͻͳΒͼ͵ͳͷͯͭͪΌͪΒͳͷͪ͵Βͳͼ;ͼͰͯͳͭͻͪͶͳ
ͪͭͻͪͳͳͷͶͳͳΒͪͷͪͳ;ΔͳͬΒͫͶͳͲͳͳ
ͯͼͭͯͳΔͳͪͷͪͽͳͯͭͪΌͪΒͪ͌ͬͷͻͪͯ;
ͼ; ͵ͪ ͺͼͰͫͪ ͽͰͷͪͽͼ͵ͪ ͰͶͳͪ ͳͲͯͬΒͰͳ ͳͼͽͻͳΒͼ͵ͳ ͯͭͪΌͪΒͳ ͳͲ ͺͰͻͳͯͪ ͺͻͰ ͯͰͬͰͯͰͼͰͽͳ
ͭͯͳͪͺͻͶͭͬͰ͵ͪ
ͪͺͻͳͷͰͻt͊ͽͭͯͳΔͳͪͺͻͬͰͺͫͰͯͰͪ͊Ͷ;ͼ͵ͷͿͻͽ;– ͉ͪͽͳ
ͺͪ͵ͪ ; ͫͶͪͳͷͪ ̓ͪΒͷͪ͵ͪͶͪͪi ͈Ͷͳͽͳ͵ͪ
ͼͰͺͽͰͷͫͪͻ
͋ͪ͵ΌͰ
ͺͻͳͷͰͻͪ ͳͷͪ ͳ ;
̺ͰͰͻΔͳͷͬͼͽͳͷͪ.
́ͲͯͬΒͰͰ ͼ; ͳ ͺͻͳͬͻͰͯͰ ͺͺ;ͽ t̹Ͷ͵ͳͻͪͪ ͳͼͺͻ;͵ͪ Ͳͫͭ ͺͬͰΕͪͭ ͪͿͶͪͽ͵ͼͳͪ –
͏ͻͭͻͼ͵ͪͻͪͷͺͪͲͪΒͭ;ͻͽͳͲ͆ͳͪi<̺ͰͰͻΔͰͬͼͽͳ
ͷͪͻͽ>
ͳͯͻ;ͭͰͽͰͷͰ ͪͺͻͳ
ͷͰͻt͌ͺͶͪ;ͷͼͽͪ̽;ͪͬ;͆Ͱͽͳ– ̹ͪ͵͈ͪͪͶͪ͵ͪ́Ͳ̹ͪ͵Ͱ;͊ͻͰͷͳΕͳΕͰͼͰͫͰͲͺͪͼͪi
<̺ͰͰͻΔͰͬͼͽͳ
ͪͺͻͳͶ>ͳẗ́;ͯͳͶ;̓ͳ͵ͳͯͳ– ͆ΒͳͲ͉;ͷ;ͳΒͰ;ͪͺͰ;͊ͻͫͳΒͳi
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Βͪ;ͪͻ>
̸̸̸͇̺̺̻͉̿́̾͆́͢͡͏̸
̓ͪͺͼͶͰͯͳͪͯͭͪΌͪΒͪ;ͯͻ;ͭΒͯͰͰͳΒͳ99*ͬͰ͵ͪ
ͪͻͳͽͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰ
ͯͻͱͪͬͰ
ͭͻͪͳͰ ͺͼͽͪΒ; ͼͬͰ ͰΕͰ ͺͷͳΔͪͳͺΒͪͷ
;ͲΒͪͼ;ͽͰͯͰͳΒ;ͺͬͭ ͺͬͰΕͪΔͪͲͪͪΒͪ
ͽͲͪͬͳͼͳͯͳͲͪͿͪ͵ͽͻͪ͋ͪ
͵ͪ͵ΒͰͻͪͳΒͰͳͽͳͻͪ
tͺͻͳͻͯͪͳͶͳͬͰͽͪ͵ͳͯͻͰΌͰͪ
ͶͳͳΒͪ͵ΒͪͫͰͶͰͱͪͬͪͺͻͼͽͳͻͪΔͰͰ͵ͰͽͰͻͳͽͻͳΒͰi
ͪ͵ΒͪtͯͬͪΒͪΒͰͯ;ͯͻͱͪͬ;ͯͯͻ;ͭͰiͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪ͵ΒΒͼͰtͻͭͪͼ͵͵ͻͰͽͪΔͰͲͪ;ͼͽͪͬͳͶi
ͺͻͰͯͼͽͪͬΓͰͪΒͰ;ͼͻͺͼ͵Βͽͪͷͺͳ
ͺͻͰͼͬͰͭͪ
͵ͻͲ
ͺͻͰͶͪͼ͵ͰͳͲͪ;ͼͽͪͬΓͪΔͪͳͲͫͰͭͶͳͪ
ͷͳͭͻͪͪͽͪͳͪͲͳͶͪͪͽͪͪͳͲͫͰͭͶͳ͵ͷͺ;ͽ;ͳͭͻͪͳͪͷͪͯ
̹Ͷͳͼ͵ͭͳͼͽ͵ͪͳ̸Ϳͻͳ͵ͰͯͲͪͺͪͯͰ̾ͬͻͺͰ͇ͲͫͳΓͪͽͪͷͺͪ;͊ͻͫͳΒͳͽͷͰͺͼͬͰΕ;ΒͰͷͭ
ͬͰΕ;ͺͪͱΔ;ͰͭͽͪͫͶͳͯͳ
ͺͪͽͪ͵ͳͲͪͽͰΕͰͯͶͪͲͳͯͪΓͰͯͼͪͷͳͯͭͪΌͪΒͪ
͵ͻͲͪͪͶͳͲͰ
ͻͰͺͻͽͪͱͰͳͼͶͳ
̀ͪ;ͼͽͪͬΓͪΔͰ
;ͼͷͳͼͶ;ͼͺͻͪͬͪΔͪͻͪͳΒͰ;ͽͬͻΌͰͳͭͶͫͪͶͳͽ͵ͬͪ
ͷͱͰͼͰͬͳͯͰͽͳ;
ͼͪͯͻͱͪΒͳͷͪͪͪͼͶͬͳͷͼͽͻͪͪͷͪͯͰͬͳͬͳͪ;͊ͻͫͳΒͳ;ͺͻͳͷͰͻͳͷͪͺͯͳͲͪΔͪͲͳͯͬͪ
ͻͰͪͿͳͻͷͳͼͪΔͪ ͲͪͪΒͪ ͯͻͱͪͬͳ ͭͻͪͳͪ ͳ ͳͼͳͼͽͳͻͪΔͪ ͪ ͺͷͰͻͪΔ; ͵ͪ ͪͳͪͶͷ ;
ͯͻ;ͽͬͳͷͪ͵Βͪͼ;ͲͪͪΒͯͺͻͳͼͳͶͪͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ͌ͳͲͯͬΒͰͳͷͺͻͳͷͰͻͳͷͪͼͰ
ͪͶͪͲͰͳͪͼͶͬͳ͵ΒͳͬͻͰͯͼͭͬͻͰͼ;͵ͫΓͪͬͪΔͳͷͪͬͰͲͪͳͷͲͪͺͻͪͬͪͳͲͫͰͭͶͳͪ
ͷͳͭͻͪ
ͪͽͪͳͪͲͳͶͪͪͽͪ
ͼΒͰͯͰ
ͽͰ
ͼͯͻ;ͭͰͼͽͻͪͰ
ͺͻͪͬ;ͯͻͱͪͬͪͯͪͫͻͪͰͼͬΒͰͭͻͪͳͰͯͰͶͰͭͪͶͳ
;ͶͪͲͪ͵ͪ
ͯͪͲͪͽͳͽͰͼͬΒͰͭͻͪͳͰͶͳͳΒͰ
͋ΒͰͺͼͰͫͫͳͶ;Γͳͬͽ͵ͷͭͯͳͰ
͵ͪͯͪΒͰͯͶͯͰͼ͵ͪͶͪͳΒͰͼ;͵ͫͪͪͭͻͪ
ͳͳͳͲͷͰΌ;͊ͻͫͳΒͰͳͪͅΌͪͻͼ͵Ͱ ͽΒͰ
ͺͽͷ
;Ϳ͵;ͼͼͽͪͬͳͶͳͼͻͺͼ͵-ͻͬͪͽͼ͵;ͭͻͪͳ;
́
ͯ͵ͼͰͽͪͯͪ
ͺͻͰͼͬͰͭͪ ;ͽͪͫͶͳͯͳͷͪ
t; ͼ͵Ͷͪͯ;ͼͪͶͭͳ͵ͷͬͶͪͯͪΒ;Εͳ ͰͶͳͽͪͼ;ΌͳͬͪͶ ͺͻͪͬ
ͯͻͱͪͬͰͯͪͫͻͪͳͼͬΒͰͭͻͪͳͰi ͠ͰͬͽͬͳΕͳ̹ͪΒͳΕ
ͼͽͻ
͵ͪͳͪͳͪ͵ΒͳͼͰͽͳͳ
;ͪͪͶͳͲͳͼͪͯͻͱͪΒͪͯͰͬͳͶͳͼͽͬͪͬͰͲͪͳͲͪͭͻͪͳͰͶͳͳΒͰ;ͬͷͻͪͯ;;ͪͬͪͼͰͪͿͳͻͷͪ
ͳΒͪ ͳ ͺͲͳͽͳͬͪ ͵ͽͰ͵ͼͽ ͺͽͻͰͫͰ Ͳͪ Ͳͪͽͳͽͷ ͯͻͱͪͬͳ ͭͻͪͳͪ ͊ͻͫͳΒͰ ͋ ͼͰ ͳͳ ͵ͻͲ
ͻͪͲͰͼͪͯͻͱͪΒͰ
ͿͽͭͻͪͿͳΒͰ
ͻͰͺͻͽͪͱͰͼͶͳͪͷͰͼͽͪͳͯͻ;ͭ͋ͪ͵ͪͬͼͽͪͬΒͰͪͶͳͳΒͳͲͬͪͳͰ
ͺͶͳͽͳ͵Ͱ
ͬͶͪͯͪΒ;ΕͳͰͶͳͽͪ
ͪ;ͼ͵Ͷͪͯ;ͼͺͻͷͰͪͷͪͪͷͳͭͻͪͽͼ͵Βͻ;ͽͳͪͽͰͻͳͽͻͳΒͳ̹ͪͶ͵ͪͪ
ͯͼ;ͺͳͽͪΔͳͷͪͬͰͲͪͳͷͲͪͳͲͫͰͭͶͳͰ
ͷͳͭͻͪͽͰͳͪͲͳͶͪͽͰͪͷͰΌ;ͪͻͯΒͼͰͳ
͈ͻͰͯͳͲͪͳͿͻͷͪͽͳͬͳͪͼͶͬͪͳͿͽͭͻͪͿͳΒͪ
͵Βͳͷͭ;ͯͪͳͲͪͲͬ;ͼͰΕͪΔͪͰͷͺͪͽͳΒͰ
ͷͪΒ͵ͰͼͯͰͽͰͽͷ;ͪͻ;Β;
ͯͺͼͰͭ;
ͺͻͰͶͪͲͪ͵ͳͲͫͰͭͶͳͪ
ͷͳͭͻͪͪͽͪͳͪͲͳͶͪͪͽͪͺͻͰ͵ͻͰ͵Ͱ
͵ΒͪͼͰͪͶͪͲͳͪͭͻͪͳͳͳͯͻ;ͭ
;ͺͼͷͪͽͻͪͷͺͰͻͳͯ;ͯͷͰͼͰͳͺͻͳͼ;ͽͪΒͰͳ͵ͼͰ
Ϳͫͳͪ ͯͳͼ͵;ͻͼ ; ͯͻͰΌͰͳͷ ͼͪͯͻͱͪΒͳͷͪ ͽͪͫͶͳͯͪ ́ͲͻͪͲͳ ͵ͪ ͽ ͼ; tΒ;ͻͳi
tͺͻͰͽΔͪi
tͺͻͫͳΒͪΔͰͫͰͯͰͷͪi
͵ΒͳͼͰͯͼͰͪͯͭͪΌͪΒͰͬͰͲͪͰͲͪͼͪͷͰͶͳͳΒͰ
ͯͺͻͳͼͰͺͯͳͲͪΔ;ͽͰ
ͲͳΒͪͳͳͲͪͲͳͬͪΔ;ͼͰΕͪΒͪͼͽͻͪͪͯͺͻͳͯͶͳͪ
̀ͪͪΒͪΒͰͳͽͰͻͷͳtͽͻͪͼͿͰͻͳͼͪͭͺͭͶͰͯͪͪͼͬͰͽi
ͺͯ͵ΒͳͷͼͰͺͯͻͪͲ;ͷͰͬͪtͼ͵ͻͳͬͰ
ͪͳͽͰͳΒͪͺͻͳͲͬΌͪͪͬͰͼͽͳͳͳͿͻͷͪͽͳͬͳͼͪͯͻͱͪΒͪͲͪͼͬͪͪͪͰ;ͷͰͻͰΒͺͻͯ;͵
ͳΒͳͼͽͰͻͰͽͳͺͪͳͺͻͰͯͻͪͼ;ͯͪ͵ΒͳͼͰ;͵ͻͰΔ;Β;ͯ;ͫ͵;ͷͰͽͪͶ ͽ͵ͳͬͪ;ͯͳͽͻͳΒ;ͷͪi ͠Ͱͬͽ
ͬͳΕͳ̹ͪΒͳΕ
ͼͽͻ
́ͼͽͳͰͼͰ;Ͷͭͪ͊ͻͫͳΒͰ͵ͪͱͻͽͬͰ;ͷͰΌ;ͪͻͯͳͷͯͼͳͷͪ
ͽͪͪ
ͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰͳ ͺͶͳͽͳ͵ͳͰͶͳͽͪͳͲ ͵ͶͳͲͰͷͪΓͪͳ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
͵Βͳtͯ͊ͻͫͳΒͰ
ͺͻͪͬͰͶͭͻi
tͭͻͪΌ;Β;ͼͰi
tͺͼͽͪͬΓͪΒ;
ͺͪ;͵ͶͪΔͪΒ;ͭͻͪͯͰiͳͯͻ;ͭ͋ͪ͵ͬͳͼͽͪͬͬͳͼ;
ͽͪ͵ΌͰ
;
ͼ͵Ͷͪͯ;ͼͪͼͽͪͬͬͳͷͪͬͶͪͯͪΒ;ΕͳͰͶͳͽͪͳͯͺͻͳͼͰΔͳͬͷͺͽͬͻΌͳͬͪΔ;
͌ͼ͵Ͷͪͯ;ͼ ͺͳͽͪΔͳͷͪͭͶͫͪͶͭ ͺͻͰͷͪͪͳͪͶͷͳͼͭͻͪͳͪͷͪ͵ΒͰͼͰͼͪͱ;Β;͵ͪ
ͽͪ͵ͪͻͪͲͯͬͪΒͪΔͪ
ͺͪͳͼ;͵ͫΓͪͬͪΔͪ
ͪͪͼͶͬͳͷ ͼͽͻͪͪͷͪͼ;ͬͪͱͰͳͿͽͭͻͪͿͳΒͰ͵ΒͰͺͻͪͽͰ
ͪͼͶͬͰͫͶ͵ͬͰ
ͪͬͰͲ;Β;ͼͰͲͪͯͭͪΌͪΒͰͪͭͻͪͳͳͷͶͳͳΒͪͷͪͷͰΌ;ͪͻͯͺͻͳͲͪͽͳͯͻͱͪ
86
̸̸͈͉͉̻͚̹̻̾̽́ͣ͠ͻͪͳͰ͵ͪͽͪ͵ͪͼ;͵ͫΓͪͬͪΔͪͭͶͫͪͶͭͳͪͳͪͶͭ;ͯͰͬΒͽͪͷͺͳ͊ͻͫͳΒͰ
ͬͪ͌ͪͬͪΒ;ͼͰͺͻͷͰͰ;ͺͳͷͪΔ;ͯͻͱͪͬͳͭͻͪͳͪ;͵ͬͳͻͳͷͪ;͵Βͳͷͪͼ; ͻͪͳΒͰͫͳͶͰͷͪͻ
ͭͳͪͶͳͲͬͪͰ– ͳͲͷͰΌ;ͲͰͷͪΓͪͶͪͳͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
ͪ͠ͼΒͰͯͪΒͰͯͶͯͼ;ͷΔͳ;ͬͻͰͯͼͽͳͭͶͫͪͶͳͲͪͳΒͰ͆ͪͽͷͽͪͶͪͼ;ͼ;ͳͪͼͶͬͳͬͰͲͪ
ͳͲͪ͑ͰͭͰͼ͵ͳͼͺͻͪͲ;ͷ
;͵ΒͳͷͪͼͰͭͬͻͳͰͳͲͬͰͼΒͫ;ͯ;Εͼͽͳͽͭͯ͵;ͷͰͽͪͳͺͻͷͰ
ͪͷͪ͵ΒͰͫͳͷͭͪͯͪͯͱͳͬͳ͊ͪͷͳͷͽͳͷ
Ϳ͵;ͼ͵Ͳ;ͷͰͪͽͪͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒͪ;ͼͷͰͻͪͬͪͼͰ
ͳ͵ͪͭͻͪͳͪͬͪΔ;ͯͼͪͯͪΔͰͼͶͫͯͰ͵ͻͰͽͪΔͪͺͻͰ͵ͭͻͪͳͳͶͳͳΒͪ ͳͰͻͲͳΒͳͬͻͰͯͼͽͳ
ͭͶͫͪͶͳͲͪͳΒͰ
ͯͼ ΒͰͯͭ ͯ ΔͰͳ ;ͺͰͪͽΓͳͬͳ ͫͰͶͰͱΒͪ
Ͱͷ; ͯͺͻͳͼͰ ͳ ͯͭͪΌͪΒͳ
ͺͺ;ͽt̹ͻͰͭͲͳͽͪi͌ͷͰͼͽͻͪͳΒͰͰ͵ͳͬͪͰͯͪΓͰͽͰͯͰͳΒͰͷͪͻͭͳͪͶͳͲͬͪΔͪͯͻͱͪͬͳͭͻͪ
ͳͪ
ͯͶΒͰͯͻͰͪͿͳͻͷͪͳΒͰͽͭͺΒͷͪ
̸̸͉͉̈́́͋̾͋͌
87
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
PREDRAG Ƅ#"+*ſ
#03%&34"4"/*446&0'$0/'30/5"5*0/0'5)&(-0#"-
"/%5)&/"5*0/"-*/4&3#*"/%"*-:/&841"1&34
SUMMARY
In recent years, we have witnessed big changes and re-establishing the issues of borders, not only in Eu-
rope through the cases of migrant crisis and Brexit, but also in the United States in the context of presidential
election. In geopolitical landscape the doubts about the value of globalization emerged, where one of its main
features is the absence of borders. The dilemmas have gained significant publicity in Serbian media taking
the covers of daily newspapers and pervading various attitudes through the confrontation of the global and
the national — from xenophobic and stereotypical feelings to the sense of empathy and approvals.
By using quantitative and qualitative content analysis of front pages, as something that is a mirror of edi-
torial policy, during 2016 and in the first quarter of 2017, the aim of this paper is to determine and show ways
in which the borders as an issue were represented in the daily newspapers in Serbia. Despite of the develop-
ment of new technologies, the press still has an important role in guiding society. Because of that fact, we can
track trends, dominant cultural patterns as well as values through the analysis of such contents.
,&:803%4 globalization, borders, newspapers, migrant crisis, narratives.
88
̸̺́͆.̸̸̹͉̺͑͐̾́ͣ 1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳ ͼͪͺͻͳͬͻͰͷͰͳͷ
ͼͰͯͳͽͰͷ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ, ̓ͪͽͰͯͻͪͲͪͼͳoͶͭͳΒ;
̸̸̸̸͈͉̻͇̹̾̈́̾̈́̈́́̀͢ͅ͏͎͈͉͇́͊̓́͠͏̸̾͊
̸͇͇̺͇͎͆̓͊͌́̾͋́́͠ͅ–̸̀͐̾͏́
̸͉́͆͋̾͆͏̸̸͇́͆̈́́̀͏́̾͠t̸͉͇̻̀̀͆͌͋ͅi
̸͚͇̻͇͍̾͌̾͋͆́͐̓̓͆̈́́̓͋ͅ2
̸̸͊̿̾͋̓ ͌ͻͪͯ;ΕͰͷͺͻͳ͵ͪͲͪͽͳͪ͵ΒͳͪͳͼͰͯͬͳΒͪͶͪͳͽͰͻͪͳͪͶͳͲͪͳΒͪͷͰΌ;Ͱͽͳ
͵ͭ͵ͿͶͳ͵ͽͪ͊ͻͫͪͳ̸Ͷͫͪͪͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͽ͵ͷͼͪͷͯͰͼͰͽͳͭͯͳͪͯͬͪͯͰͼͰͽͭͬͰ͵ͪ
͆ͪͳͷͰ
ͪͽͪͭͳͲͪͷͫͰͰͽͳ͵Ͱͭͻ;ͺͰͳͼͺΓͪͬͪͼͰ;ͼͺͰͳͿͳͷͯͻ;ͽͬͰͺͶͳͽͳ͵ͷ͵ͬͳͻ;
͵ΒͳΒͰͳͼͽͳͽ;ͳͪͶͳͲͬͪ͌ͼͽͪͬͷͳͲͭͯͳͰ͆ͪͽͪΒͪͳ
ͳͭͰͻͰͳΒͪͪͯͻͰͪͬͪΔͰͷ
͵ͿͶͳ͵ͽͪͳͲͷͰΌ;͊ͻͫͪͳ̸ͶͫͪͪͪͯͬͳΒͪͶͪͼͰͺͼͻͰͯͼͽͬͷͽͻͳͳͬͪͬͶͪͼͽͳͪΒͺͻͰ͵ͻͲͪͯͶͰͱ
ͼͽͺͶͳͽͳ͵ͳͳͼͽͳͽ;ͳΒ̸͈ͪ͊̓ͼͬ
͵ΒͰΒͰͺͷͰ;ͽͳͷ;ͼͽͪͬͷͯͫͳͶͰͶͰͷͰͽͰͯͻͱͪͬͼ
ͽͳͲͪͽͳͷ
ͪͻͳͽͯͯͻ;ͭͰͺͶͬͳͰͼͪͷͯͰͼͰͽͳ ͭͯͳͪͯͬͪͯͰͼͰͽͭͬͰ͵ͪ
ͪͭͪͱͬͪΔͰͷͺͶͳͽͳ
͵ͰͰͶͳͽͰ͉͊͊ͻͫͳΒͰͽͻͰΕͳͳͬ ͺͶͳͽͳ͵ͭͳͽͰͻͰͼͪ ;ͬͷ ͷͰΌ;Ͱͽͳ͵ͷ ͼ;͵ͫ;;͵Γ;ͳͬͪΒͰ
ͪΒͬͳͰͳͼͽͳͽ;ͳΒͰͬͶͪͼͽͳ͍͉͊̽ͪ͠͵ͶͰ
;Ͷͭͪ ͷͰͯͳΒͪͽͻͪ ͺͻͰͼͳͶͪ ͼͰ ͯͺ͵ͻͪΒͳͼ͵ͭ
ͺͻͰ͵
ͻͰͺ;ͫͶͳ͵ͭ
ͯͼͪͬͰͲͭͺͶͳͽͳ͵ͭͻ;͵ͬͯͼͽ͈ͬͪͻͰͼͷͰͯͳΒͪͳΒͰͯͬͳΒͪͼͰ
ͪͻͪͬ
ͳͫͻ;
ͽͳͷͻͰͯͼͶͰͯͷ
;ͲͪͬͳͼͼͽͳͯͼͽͰͺͰͪͳͽͰͲͳͽͰͽͪͪͽͪͭͳͲͷͪͼ;ͺͻͽͼͽͪͬΓͰͳͼͽͻͪͪ͋ͪ͵ΌͰ
͵ͪ ͪͶͽͰͻͪͽͳͬͪ ͺͶͳͽͳ͵ͳͷ ͳͼͽͳͽ;ͳΒͪͷͪ ͵ΒͰ ͼ; ͫͳͶͰ ͺͻͳͻͯ ͲͪͳͽͰͻͰͼͬͪͰ Ͳͪ ͻͰͪͬͪΔͰ
ͷͰΌ;Ͱͽͳ͵ͭ͵ͿͶͳ͵ͽͪ͊ͻͫͪͳ̸Ͷͫͪͪͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ΒͪͬΓͪͼͰͳͪ͵ͽͳͬͼͽͳͽͰͶͰ͵ͽ;
ͪͶͰͰͶͳͽͰ
ͪΒͺͻͰ;͉͊͊ͻͫͳΒͳ
ͪͺͽͷͳ;ͯͻ;ͭͳͷͻͰͺ;ͫͶͳ͵ͪͷ͍͉ͪ͊͊ͯ͠ͻ;ͭͰͼͽͻͪͰ
ͪͶͫͪͼ͵ͪ
ͼͽͻͪͪ
ͼͬͰͼͪͯͪ
ͳͪ͵;ͺͬΓͷͺͶͳͽͳ͵ͷ͵ͬͳͻ;ͪͼͽͪͶͷ͌ͼͽͪͬͷͳͲͭͯͳͰ
ͰͷͱͰ
ͳͲͪΕͳ͵ͪtͺͫͰͯͳ͵i
ͪͼͽΒͳͯͪͯͯͪͽͳͽͰͻͪͳͪͶͳͲ;ΒͰͼͽͬͪͻͰΔͰͼͺͼͽͬͰͳͳͽͰͻͰͼͪ
ͪͽ
ΒͰͼͽͬͪͻͪΔͰt͉Ͱͺ;ͫͶͳ͵Ͱ̓ͼͬiͳͲͬͪ͵ͬͳͻ͍͉ͪ͊́͠ͽͰͻͪͳͪͶͳͲͪͳΒͪͺͻͫͶͰͷͪͺͯͻͪͲ;ͷͰ
ͬͪͶͪΒͰͯͪͼͰͪͳͷͳͻͪΒ;ͺͶͳͽͳ͵ͰͰͶͳͽͰͳΒͪͬͼͽͺΒͰͯͳͳͯͻͱͪͬͪ̀ͪͺͪͯͰ̾ͬͻͺͰͳ͊ΒͰͯͳΔͰͳ
1
ivanbascarevic80@gmail.com
2
͉ͪͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ; ͵ͬͳͻ;ͺͻΒͰ͵ͽͪ ́́́023 t̓ͼͬͳͅͰͽͳΒͪͳͲͷͰΌ;ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪ ͳ ͰͬͻͳͽͰͭͻͪͳΒͪi
͵Βͳ ΒͰ ͯͫͻͳͶ ͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ Ͳͪ ͺͻͼͬͰͽ;
ͪ;͵; ͳ
ͽͰͶ͵ͳͻͪͲͬΒ ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ.
89
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸ͷͰͻͳ͵ͳ̽ͻͱͪͬͪ͊ͬͰͪͬͰͯͰͺΒͪͬΓ;ΒͰͼͰͳͼͽͬͻͰͷͰͼͪͲͪͰͽ͵ͷͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͪ;
ͼͬͰͽ;
͵Βͳͼ;ͬͰΕͯͽͭͺͰͻͳͯͪͬͳͯΓͳͬͳ;ͼͿͰͻͳͰ͵ͷͳΒͰ
ͺͶͳͽͳ͵Ͱͳ͵;Ͷͽ;ͻͰ
̓Γ;ͰͻͰͳͭͶͫͪͶͳͲͪͳΒͪ
ͳͽͰͻͪͳͪͶͳͲͪͳΒͪ
ͷͰΌ;Ͱͽͳ͵ͳ͵ͿͶͳ͵ͽ
̓ͼͬͳͅͰͽ
ͳΒͪ
̻ͶͫͪͶͳͲͪͳΒͪͼͰͷͱͰͻͪͲ;ͷͰͽͳ͵ͪͫΒͰ͵ͽͳͬͪͺͻͰͼͭͶͫͪͶͭͺͬͰͲͳͬͪΔͪ
ͪͶͳͳ͵ͪ
ͺͻͰͼͼͺͻͬΌͰΔͪ ͪͯ
ͳͯͰͶͭͳΒͰͭͶͫͪͶͳͲͷͪ. ͈ͻͰͷ̻ͪ̾ͳͯͰͼ;
tͭͶͫͪͶͳͲͪͳΒ;ͺͻͳͲͬͯͰ
ͲͪΒͰͯͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
͵;Ͷͽ;ͻͳͳͼͳΒͪͶͳͿͪ͵ͽͻͳi 3 ̻ͳͯͰͼ
ͼͽͻ
́ͪ͵ΒͰ
ͻͰͶͪͽͳͬͼͪͬͻͰͷͰͺΒͪͷ
ΒͰͻΒͰ;ͽͰͻͷͳͶ͵Β;ͺͽͻͰͫͳͯͯͻ;ͭͰͺͶͬͳͰ99 ͬͰ͵ͪ
ͭͶͫͪ
ͶͳͲͪͳΒ; ΒͰͷͭ;ΕͰͼͪͭͶͰͯͪͽͳͳ; ͳͼͽͻͳΒͼ͵Β ͺͰͻͼͺͰ͵ͽͳͬͳ. ͆ͪͳͷͰ
ͯ;ͬͰ͵ΒͰͫͳͶͽͰͱΔͳͲͪͺͶͪ
ͰͽͪͻͷͺͬͰͲͪΕ;
ͪͷͽͳͬͳ ͼ;ͫͳͶͳͻͪͲͶͳͳͽͳͺͰͬͳͯͻͪͯͲͪͶͼͽͳ
ͬͳͼͪͲͪΔͪ
ͳͻͪͲͷͰͰͳͯͰΒͪ, ͺͻͰ͵Ͱ͵ͷͳΒͰ
ͬΒͳͼͬͪΒͪΔͪ, ͺͶͳͽͳ͵ͰͯͷͳͪͳΒͰ
ͳ ͯͻ. ̻ͶͫͪͶͳͲͪͳΒ;,
ͯͪ͵ͶͰ
ͷͱͰͷ ͺͼͷͪͽͻͪͽͳ ͵ͪͫΒͰ͵ͽͳͬͪͺͻͰͼ ;ͼͷͰͻͪͬͪͯͼ;ͫΒͰ͵ͽͳͬͳͿͪ͵ͽͻͪ, ͲͪͺͰͽ
; ͪΒͻͪͳΒΒ Γ;ͯͼ͵Β ͳͼͽͻͳΒͳ
ͪͶͳ ͵Βͳ ΒͰ ͺ; ͼͽͬͪͻͰΔͰ ͯͫͳ ; ͬͳΒͰ ͯͫͪ
ͲͪͬͪΓ;Β;Εͳ
ͻͪͲͬΒ; ͼͪͫͻͪΕͪΒͳ ͼͻͰͯͼͽͪͬͪ ͵Βͪ Ͷͪ͵ͪͬͪΒ; ͵ͻͰͽͪΔͰ ͻͫͰ
Γ;ͯͳ ͳ ͳͯͰΒͪ
͵ͪ ͳ ͼͪͬͻͰͷͰͰ
͵ͷ;ͳ͵ͪͳͰͽͰͶͭͳΒͰ.
ͅͰΌ;ͽͳͷ, ͳ ͺͻͰͯ ͰͼͺͻͰ ͳͼͽͻͳΒͼ͵Ͱ ͯͳͷͰͲͳΒͰ
tͳͯͰΒͪ ͭͶͫͪͶͳͲͪͳΒͳ ΒͰ ͻͰͶͪͽͳͬ
ͬͪ;ͯͻ;ͽͬͰͳͷ ͪ;͵ͪͷͪ<...> <ͪΔͰͪͰͽͻͪͶͪͳͽje>ͯͪͬͰΕͳͪͼͪͬͻͰͷͰͳ ͺͻͫͶͰͷͪͰ
ͷͱͰͫͳͽͳͪͯͰ͵ͬͪͽͪͪͶͳͲͳͻͪͪͪͳͬ;ͪͳͪͶͳͯͻͱͪͬͪ
ͯͼ;͵ͬͳͻͳͷͪͺΒͰͯͳ
ͪͳͲͰͷͪΓͪͳΔͳͬͳͷͰΌ;ͪͻͯͳ ͯͼͪ
ͬͰΕͳΒͰ;ͷͰͼͽͽͭͪ
ͺͽͻͰͫͼͪͭͶͰͯͪͽͳ;
͵ͬͳͻͳͷͪͭͶͫͪͶͳ ͺͻͰͼͪi ͊͵ͶͰͻ
̺;ͶͰͽͳΕ
ͼͽͻ31̹ͪͪͻͰͬͳΕ
ͼͽͻ–
͈ͻͰͷͪ ̽ ͎ͰͶͯ;
tͭͶͫͪͶͳͲͪͳΒͪ
ͳͳͳΒͪͶ
ͷͱͰ ͫͳͽͳ ͼͬͪΕͰͪ ͵ͪ ͳͻͰΔͰ
ͺͻ
ͯ;ͫΓͳͬͪΔͰͳ ;ͫͻͲͪͬͪΔͰͼͬͰͽͼ͵ͰͷͰΌ;Ͳͪͬͳͼͼͽͳ;ͼͬͳͷͪͼͺͰ͵ͽͳͷͪͷͯͰͻͭͯͻ;ͽͬͰͭͱͳͬ
ͽͪ
ͯ͵;Ͷͽ;ͻͰͯ͵ͻͳͷͳͪͶͪ
ͯͿͳͪͼͳΒͪͯͯ;ͬͼͽͳ<>i4 ͎ͰͶͯ
̺;ͶͰͽͳΕ
ͼͽͻ
48̹ͪͪͻͰͬͳΕ
ͼͽͻ–).
͈Ͱ;ΒͶͳΕ ͼͷͪͽͻͪ ͯͪ ΒͰ ͭͶͫͪͶͳͲͪͳΒͪ ͯͬͯͳͷͰͲͳͪͶͪ
ͽͪͳΒͰ
ͯͪ ͺͼͽΒͳ ΔͰͪ ͫΒͰ͵
ͽͳͬͪ͵ͷͺͰͽͪ
͵Βͪ;ͬͰͶͳ͵ΒͷͰͻͳͲͪͬͳͼͳͯ;ͶͭͰ ͼ;ͫΒͰ͵ͽͳͬͭͿͪ͵ͽͻͪ (ͭͶͫͪͶͰͰͶͳͽͰ
ͷΕͳ ͳ ΔͰͭ tͬͶͪͯͪΒ;ΕͰͭ ͵ͻͳͶͪi
͆ͪ ͽͪΒ ͪͳ
tΒͰͯ; <…> ͯͳͷͰͲͳΒ; ͳͳ ͽͻͪΒͳ ͳ ͰͲͪ
ͯͻͱͳͬͳͫΒͰ͵ͽͳͬͳͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰ– ͵ͷͺͻͰͼͳΒͰͬͻͰͷͰͪͳͺͻͼͽͻͪ
ͼͬͰͽͰΔͰͷͰΌ;Ͳͪ
ͬͳͼͼͽͳ ͯͻ;ͽͪͬͪ ͳ ;ͼͺͪ ͽͻͪͼͪͳͪͶͳ ͼͳͶͪ ͳ ͳͼͽͳͽ;ͳΒͪ ̽ͻ;ͭͪ ͯͳͷͰͲͳΒͪ ΒͰ
3
͈ͻͰͷͪͳͼͽͷͪ;ͽͻ;
tͰ͵Ͷͳ͵Ϳͪ͵ͽͻͪͯͺͻͳͼͳͼͬͰͬͰΕΒͭͶͫͪͶͳͲͪͳΒͳ͈ͻͬ
͵ͻͪΒ͎Ͷͪͯͭͻͪͽͪ
ͺͪͯ ͵ͷ;ͳͲͷͪ ͼͬΒͰͽͼ͵ͭ ͽͳͺͪ ͳ ͺͻͪͼͽ ͷͰΌ;ͪͻͯͳ ͳ ͻͰͭͳͪͶͳ ͫͶͳ͵ͪ ;ͺͻͪͬΓͪΔͪ <> ͯͻ;ͭ
ͳͻͰΔͰͳͿͻͷͪͳΒͼ͵ͰͽͰͶͭͳΒͰ<͵ΒͪΒͰ>Ͷͪ͵ͪͶͪͺͻͽ͵ͳͿͻͷͪͳΒͪͺͳͽͪͬΒͺͶͪͰͽͳ<>ͽͻͰΕͰ
ͽͻͪͼͪͳͪͶͰ ͵ͷͺͪͳΒͰ <> <ͳΒͪ ͼͰ> ͷͻͰͱͪ ͺͻͳͲͬͯΔͰ ͳ ͺͽͻΔͰ ͺͻͼͽͳͻͰ ͺ ͰͶͷ ͼͬͰͽ; ͳ
ͺͬͰͲ;ΒͰͰ͵ͷͼ͵ͪͽͻͱͳͽͪi
4
ͅͰΌ;ͽͳͷ
ͳͲͪͺͽͰͭͼͶͪͭͪΔͪͼͽͬͪͻΒͳͶͳͰ͵ͳͬͪΒͳͽͰͲͳͿͳ͵ͪͳΒͳͭͶͫͪͶͳͷͰΌ;Ͳͪͬͳͼͼͽͳ
ͪͶͪͲͳ ͼͰ ͼ;ͽͳͼ͵ ͰͼͶͪͭͪΔͰ ͵ ͺͳͽͪΔͪ ͪ ͵Βͳ ͪͳ ͭͶͫͪͶͳͲͪͳΒͪ ͷͱͰ ͫͳͽͳ ͪΒͫΓͰ ͵Ͱ-
ͺͽ;ͪͶͳͲͬͪͪ
͵ͪ͵ͬͪ ΒͰ ΔͰͪ ;Ͳͻͪ ͯͳͪͷͳ͵ͪ ͳ ͵ͪ͵ ͫͳ ͽͻͰͫͪͶ ͵ͪͻͪ͵ͽͰͻͳͼͪͽͳ ΔͰͰ ͼͽͻ;͵ͽ;ͻͪͶͰ
ͺͼͶͰͯͳͰͪ͵ͳͳͷͪ.
90
ɂȼȺɇ M. ȻȺɒɑȺɊȿȼɂȶ: ɉɪɟɥɚɦɚʃɟɝɥɨɛɚɥɢɡɚɰɢʁɫɤɢɯɩɪɨɰɟɫɚɧɚɄɨɫɨɜɭ ɢɆɟɬɨɯɢʁɢ...
ͺͻͷͰΓͳͬͪͳͼͽͻͳΒͼ͵ͪ Ϳͻͷͪ͵Β;ͷͰΌ;ͲͪͬͳͼͼͽͲͪͯͫͳΒͪ– ͪͷͱͰͯͪͫ;ͯͰͯͰͷ͵ͻͪͽͼ͵ͪ
ͳͶͳͪ;ͽͻͳͽͪͻͪ
;ͷͪͳΒͪͳͶͳͪͼͳΒͪͶͳΒ͍ͪͻͷͪͭͶͫͪͶͳͲͪͳΒͰ ΒͰͺͶͯͳͽͰͻͰͼͪͳͼͬͰͽ
ͪͲͻͪͬͶͪͯͪΒ;ΕͰͭ͵ͻͳͶͪͭͶͫͪͶͰͰͶͳͽͰͷΕͳi ͈Ͱ;ΒͶͳΕ
.
͈ͻͳͫͶͳͱͪͬΒ;ΕͳͼͰͼͽͪͬͬͳͷͪͼ͵ͰͺͽͳͳͲͷͪ;͵ͬͳͻ;ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͪ
ͷͱͰͷͼͰ
ͼͪͭͶͪͼͳͽͳͼͪͼͽͪͬͷͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪtͳͼͽͻͳΒͼ͵ͳ ͺͻͰͼͺͬͰͲͳͬͪΔͪͪͻͯͪͳͲͰͷͪΓͪ
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ͺͻͰͬͪͲͳͶͪͱͰΔͪͳͼͽͻͳΒͼ͵ͳͪͼͽͪͶͳͭͻͪͳͪ
ͺͻͪͼͽ ͷͰΌ;ͼͫͰͲͪͬͳͼͼͽͳͳͳͽͰͭͻͪͳΒͰͻͪͲ
ͶͳͳͽͳͰ͵ͷͳΒͪ
ͳͽͰͲͳͬͳͻͪΔͰͳ ͺͬͰͲͳͬͪΔͰ ͼͳΒͪͶͳ ͬͰͲͪͳͻͷ ͼͬͰͽͪ
ͺͻͰͼ ͻͪͲ
ͬͳΒͪΔͪ ͼͬͰͽͼ͵ͭ ͽͻͱͳͽͪ ͳ Ͱ͵ͷͼ͵ͭ ͼͶͪͫΓͰΔͪ ͯͻͱͪͬͪi ̓ͬͪͰͬͳΕ
ͼͽͻ
͆ͪ ͽͪΒ
ͪͳ
tͺͻͰͼͳͭͶͫͪͶͳͲͪͳΒͰͼ;Ͱ͵ͶͳΒͪͶͳͼͽͳ͵ͳͺͻͰͼͳͺͻͰ͵͵ΒͳͷΕͰ͵ͪͺͳͽͪͶͳ
ͼͽͳ͵Ͱ ͲͰͷΓͰ ͶͳͫͰͻͪͶͳͲ;Β; ͼͬͰͽͼ͵ ͽͻͱͳͽͰ
ͽ͵ͶͪΔͪΒ; ͫͪͻͳΒͰͻͰ ΔͰͭͬͭ ͳͻͰΔͪ
͵ͪ͵ ͫͳ
ͺͻͳͻͳͶͰͺͻͼͽͻͰ͵ͼͺͪͲͳͭͯͰͶͬͪΔͪͼͬΒͳͷ͵ͻͺͻͪͳΒͪͷͪ́ͼͽͬͻͰͷͰͺͻͰͷͪͰͻͪͲ
ͬͳΒͰͳͷ ͲͰͷΓͪͷͪ
ͪͺͯͳͲͭͬͻͷͺͻͳͬͪͽͪΔͪͰͺͯͳͼͽͪͯͪͻͯͪͲͪͳͲͬͲͼͬΒͰͻͫͰͪ
ͽͻͱͳͽͰ̾͌ͳͼͬͰͽͼ͵ͽͻͱͳͽͰ
Ͳͪͺͻͪͬ;ͬͯͰͺͻͽͰ͵ͳͳͼͽͳ͵ͰͷͰͻͰ́ͼͽͻͳΒͼ͵ͳͺͻͰͼ
ͭͶͫͪͶͳͲͪͳΒͰΒͰ– ͺͻͰͼͼͽͬͪͻͪΔͪͰͶͳͫͰͻͪͶͭͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪi (ͳͼͽ).
͊ͯͻ;ͭͰͼͽͻͪͰ
ͭͶ͵ͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪͺͻͰͼͷͯͳͿͳ͵ͪͳΒͰͭͶͫͪͶͳ;ͽͳͪΒͪ;Ͷ
͵ͪͶͳͷ ͵ͽͰ͵ͼͽͳͷͪ
ͽͪͳΒͰ
ͺͯͻͪͲ;ͷͰͬͪ Δͳͬ ͷͰΌ;ͼͫ ͺͻͱͳͷͪΔͰ ͳ Ͷ͵ͪͶͳ ͽͺͻ
ͺͻͰͷͪͭͶͫͪͶͷ ͵;Ͷͽ;ͻͷ
ͪͶͳͳͯͻ;ͭͷ
;ΒͰͯͪͪͬͪΔ;6
͈ͻͼͽͻ ͍͉͊͠ ͽ͵ͷ ͳͽͪͬͭ ΔͰͭ ͺͼͽΒͪΔͪ ͺͻͰͯͼͽͪͬΓͪ ΒͰ ͺͪͻͪͯͳͭͷ; ͭͶ͵ͪͶͳͲͪͳΒ
ͼ͵ͳ͵ͬͳͻͪ
ͪͻͳͽͬͳͯΓͳͬ;ͽ͵ͷͼͪͷͯͰͼͰͽͳͭͯͳͪͯͬͪͯͰͼͰͽͭͬͰ͵ͪ
͆ͪͳͷͰ
ͼͺͰͳͿͳͪͯͻ;ͽͬͰͺͶͳͽͳ͵ͳ ͺͶͱͪΒ͵Βͳ ΒͰ͍͉͊͠;ͭͼͶͪͬͳΒͪͳͷͪͶͪ ;ͭͶ
ͫͪͶͳͷͯͼͳͷͪͷͭ;ΕͪͬͪΒͰΔͰ;ͭͶͫͪͶͳͲͪͳΒͼ͵;ͽͬͻͰͼͽ
ͼΒͰͯͰ
ͯ͵ΒͰͼͪͱͪͪͳ
ͪͶͪͼͫͰͼͽ
ͺͯͻͱͪͬͪͪͳͳͼͺͳͻͳͼͪͪͼͪͬͰͲͳͷͳͻͰͺ;ͫͶͳ͵ͳͷͺͶͳͽͳ͵ͳͷͪ͵ͽͳͬͼ
ͽͳͷͪ
ͼͽͬͪͻͪͶͪͯͻͰΌͰͰ͵;Ͷͽ;ͻͰͫͻͪͼͰͼͬͪ͵ͭͺΒͰͯͳͪͭͪͻͯͪͳͶͳͪͳͪͶͰͷͪΔͳͰ
ͽͪͯͪͪͻͯͼͽͳ
ͼͯͻ;ͭͰͼͽͻͪͰ͆ͪͽͪΒͪͳ
;ͲͼͰΕͪΒΒ;ͭͼͶͬͰͼͽͬͪ͵ͪͪͯͪͳͪͶͭ
ͼͳͷͫͶͪ
͵ΒͳΒͰΒͰͯͳͳͳͳͷͪͺͻͰͺͲͪͽΓͳͬͼͽͪͭͶͫͪͶͷͯͻ;ͽͬͰͷ
͵;Ͷͽ;ͻͷ
ͪͶͳͳ
ͺͶͳͽͳ͵ͷͺͶͪ;
ͳͼͽͬͻͰͷͰΒͰ͵ͰͭͲͳͼͽͳͻͪͶͪͳͳͯͰΒͪͪͳͪͶͰͺͻͳͺͪͯͼͽͳͯͻͰΌͰͷ
ͪͻͯ;
͵ΒͪΒͰ;ͬͰͶͳ͵ΒͷͰͻͳͳͫͳͶͪͺͽͺͻͪͭͶ͵ͪͶͳͲͷ;͍͉͊͠
ͽͪͳΒͰ
ͼͬͪ͵ͰΔͰͰͻͰͺ;ͫͶͳ͵Ͱ
ͳͺ͵ͻͪΒͳͰ̻Ͷ͵ͪͶͳͲͪͳΒͪΒͰͶͰͭͪͶͳͲͬͪͪ͌ͼͽͪͬͷͳͲͭͯͳͰ
͵ΒͳΒͰ;ͫͻͲͪͪΒͺͻͰͯͰͼ;
ͬͰͻͰͳͲͪͳΒ;
ͪ͵ͪͼͳΒͰͳͻͪͼͺ͍͉ͪͯ͊͠7
͆ͪ ͬͷ ͷͰͼͽ; ͺͽͻͰͫ ΒͰ ͺΒͪͼͳͽͳ ͳͲͬͰͼͰ Ͱͯ;ͷͳͰ ͆ͳΒͰ
ͪͳͷͰ
ͻͰ ͵ͻͳͽͳͳ
ͺͲͳͽͳͬͳͪͼͺͰ͵ͪͽͪ͵Βͳͼ;ͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͪͷͭ;ΕͳͶͳ͍͉ͯͪ͊͠;ͭͼ
ͶͪͬͳΒͪͳͼͬͪ͵ͪͯΔͰͳͻͰͺ;ͫͶͳ͵ͪͳ ͺ͵ͻͪΒͳͪͯͱͳͬͳͰ͵ͷͼ͵ͳͳ͵;Ͷͽ;ͻͳͺͻͼͺͰͻͳͽͰͽ
͇ͻͪͲͶͳͳͽͳͷͪͼͺͰ͵ͽͳͷͪͭͶͫͪͶͳͲͪͳΒͰͬͳͯͰͽͳ ͺͳͻͳΒͰ;̹ͪͭͬͪ͠ͽͳ
̺̺;͵ͽͳΕ
̺;ͶͰ
ͽͳΕ
ͣͳͻͳΕͳ͑;ͬͪ͵ͬͳΕ
6
̻Ͷ͵ͪͶͳͲͪͳΒͪͭͶ͵ͪͶ ͰͭͶ(MPDBMJ[BUJPO) – ͽͰͻͷͳͪͼͽͪͽ͵ͷͼͪͷͯͰͼͰͽͳͭͯͳͪXX ͬͰ͵ͪ; ͺ
ͼͶͬͳͷ͵ͻ;ͭͬͳͷͪ;ͪ͠ͺͪ;
ͯͪͫͳͺͽͷͫͳ;ͼͬΒͰͳ;̸͊̽͌ͪ;͵; ͭͪΒͰ;ͬͰ ͉. ͉ͫͰͻͽͼ
.
̺ͳͯͰͽͳ ͺͳͻͳΒͰ;3JU[FS(
7
̺ͳͯͰͽͳ ͺͳͻͳΒͰ;̹ͪͪͻͰͬͳΕ
91
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͰͲͪͫͰͶͰͱͰ͵ͪ͵;ΔͰΒ͵ͻͪͽ͵ΒͳͼͽͻͳΒͳͺͼͽΒͪΔͪ
ͽͪ͵ͳ;ͺͼͽΒͪΔ;ͼͬͪ͵ͰͿͰͯͰͻͪͶͰΒͰͯͳ
ͳͰͺΒͰͯͳ͉ͪͪͯͳͼͰͰͰͷ;ͼͪͼͬͳͷͯͻ;ͭͷ̻ͶͫͪͶͳͲͪͳΒͼ͵ͭͶ͵ͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͳ
ͷͭ;ΕͳͶͳͼ;
ͺͻͰͯΒͪͪΔͪͺΒͰͯͳͪͳͪͳͪͶͳͲͪͷͪ
ͳͼͽͬͪͻͪΔͰͳΒͪͪΔͰ͵;Ͷͽ;ͻͳͬͰͲͪ
ͪͻͯͪ ͠;ͭͼͶͪͬͳΒͰ ͼͪ ͼͽͪͽ͵ͷ ͼͬͰͽͪ ͲͪͳͽͰͻͰͼͬͪͳͷ Ͳͪ ͻͰͪͬͪΔͰ Δͳͬͳ ͪͳͪͶͳ
ͳͽͰͻͰͼͪ
͵Βͳͳͼ;͵ͰͭͲͳͼͽͳͻͪͶͳ͵ͪ͵ͼͪͯͻͱͪͬͳͷͳͽͰͻͰͼͳͷ͍͉ͪ͊͠
ͽͪ͵ͳͼͪͳͪͶͳͷ
ͳͽͰͻͰͼͳͷͪͯͻ;ͭͳͪͻͯͪ;͵ͬͳͻ;͍ͰͯͰͻͪͳΒͰͅͳͼͶͳͼͰͺͻͬͰͼͽͬͰͪͪͽͪͭͳͲͪͷͪͳ
ͪͶͳͳͽͰͻͰͼͪ͊ͻͫͪͳ̸Ͷͫͪͪͪ 8 ͋ͪΒͪͽͪͭͳͲͪͷͼͰͭͶͰͯͪͺͻͬͰͼͽͬͰ;ͳΔͰͳͳͯͪΒͰ
ͼͻͺͼ͵ͪͼͽͻͪͪͭͶͫͪͶ-ͭͶ͵ͪͶͰ͵ͬͳͻͰ͍͉͊ͯ͠ͱͳͬΓͪͬͪͶͪ͵ͪͼͽͬͪͻͰΔͰͼͬΒͳͪͳͪͶ
ͳͳͽͰͻͰͼͪ
ΒͰͻͼ;ͼͬͳ͊ͻͫͳͺͺͻͬͳͺ;ͽ;ͼͬΒΒͬͳΒΒͳͼͽͻͳΒͳͱͳͬͰͶͳ;ΒͰͯΒͯͻͱͪͬͳ
ͯ͵
ΒͰͪͶͫͪͼ͵ͪͼͽͻͪͪͽͰͬͳͻͰ͵ͻͳͼͽͳͶͪ͵ͪ͵ͫͳͽͰ͵ͼͽͬͪͻͳͶͪͼͬΒͪͳͪͶͳͳͽͰͻͰͼ́ͪͳ
ͪͶͳͳͽͰͻͰͼͪͶͫͪͼ͵Ͱ ͼͽͻͪͰͫͳΒͰ
ͪͳͼͪͯͪΒͰͼͽͰ
ͯͪ ͼͬͳ̸ͶͫͪͳͱͳͬͰ ; ΒͰͯΒͯͻͱͪͬͳ
ͅͰΌ;ͽͳͷ
͍͉͊͠ͳΒͰͷͭ;ΕͪͬͪͶͪͯͪͼͰͪͳͪͶͳͳͽͰͻͰͼ̸Ͷͫͪͪͪ;ͺͽͺ;ͼͽͳͼͽͬͪͻͳ
ͽΒͰͳͻͪͲͶͭͲͫͭ͵ΒͰͭͼ;ͫͳͶͳͪΒͬͳͰͲͪͳͽͰͻͰͼͬͪͳͯͪͽͪͯͻͱͪͬͪͺͻͰͼͽͪͰͯͪͺͼͽΒͳ9
́ͲͪͲͳͬͪΒ;ΕͳͷͰΌ;Ͱͽͳ͵ͳͼ;͵ͫͪͺͻͼͽͻ;̓ͼͬͪͳͅͰͽͳΒͰ ͽͪͯͪΔͰ̸͈͊̓ͼͬ
ͪ
͵ͻͳͼͽͰΕͳͭͶͫͪͶ-ͭͶ͵ͪͶͰ͵ͬͳͻͰͯͪͼͬΒͪͳͪͶͳͳͽͰͻͰͼͳͽͰͻͪͳͪͶͳͲ;Β;
ͺͻͳ͵ͪ
Ͳ;Β;ΕͳͼͬΒͺͶͱͪΒ͵ͪͬͳ͵ͽͳͷͳͲͬͪ
̸Ͷͫͪͳͼ;ͳͼͽͻͪΒͳͼͳͼͽͰͷͪͽͼ͵ͳͻͪͯͳͶͳͪ ͼͽͬͪͻͰ
Δ; ͬͭ ͳΓͪ ͋ ΒͰ ͫͳͶ ͪͻͳͽ ͳͽͰͲͳͬ ͽ͵ͷ ͼͪͷͯͰͼͰͽͳ ͭͯͳͪ ͯͬͪͯͰͼͰͽͭ ͬͰ͵ͪ
ͯͪ͵ͶͰ
ͽ͵ͷ ͺͼͶͰͯΔͰ ͯͰͰͳΒͰ ͺͼͽΒͪΔͪ ͍͉͊͠ ̻Ͷ͵ͪͶͳͲͪͳΒͷ ͼ; ΒͪͪͶͳ ͵;Ͷͽ;ͻͰ ͬͰͲͰ ͼͪ
ͼͬΒͷͷͪͽͳͷ
̸͉͆ͶͫͪͳΒͷ
ͺͻͰ͵͵ΒͰͼ;ͳͽͰͻͪͳͪͶͳͲͪͳΒͷͼͬͭͰͻͰͰͭͪͳ
ͪͶͭͳͽͰͻͰͼͪͪͼͽΒͪͶͳͯͪͪͳͷͳͻͪΒ;ͳͯͻ;ͭͰͽͪͯͪΔͰͲͪͳͽͰͻͰͼͬͪͰͭͶͫͪͶͰͺͶͳͽͳ͵Ͱ
ͪ͵ͽͰͻͰ ; ͺͻͬͷ ͻͰͯ; ͵ͪͽͶͳ͵; ͲͪΒͰͯͳ; ; ͲͪͺͪͯΒ ̾ͬͻͺͳ
ͺΒͰͯͳͰ Ͱͬͻͺͼ͵Ͱ ͯͻͱͪͬͰ ͳ
ͪͻͳͽ̸͊̽
̸Ͷͳ
͵ͻͰͳͷͻͰͯͷ
ͬͻͪͽͳͬͳͼͰͪͺͰͽͪ͵-ͳ
͵ͪͯͪΒͰ͵;ͶͷͳͳͻͪͶtͪͶͫͪͼ͵ͪͳ
ͪͶͺͳͽͪΔͰi 10
ͳͷͰΒͰͲͪͰͳͺͰͽͪ͵͵ͻͪΒ͍͉ͪ͊͌ͪ͠ͼͽͪͬ͵;ͻͪͯͪ
ͺ͵;ͪΕͰͷͯͪͪͪ
ͶͳͲͷͺΒͰͯͳͳͽͰ͵ͼͽͬͪ͵Βͳͼ;ͽͪͷͺͪͳ;ͰͯͰΓͳͳͷͪ͆́͆ ͳ̽;ͭͪ
ͳͯͬͷͰͼͰͳͳͷͪ
͈ͻͪͬͼͶͪͬΓͰ, ̓ΔͳͱͰͬͰͬͳͰ ͳ̓ΔͳͱͰͬͪͻͰ
ͺͽͬͻͯͳͷͪͺͻͰͯͳͲͻͰͰͰͳͺͽͰͲͰ
͆ͪͳͷͰ
;ͺͻͶͰΕͰͳͲͫͳΒͪΒ;ͷͪͼͬͰͯͰͷͼͽͻͪͳΒͰ̸Ͷͫͪͪͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ 11
͈ͻͬͳͳͲͬͰͽͪΒͳ;͵ͪͲͳͬͪͶͳͼ;ͪͽͯͪ ͼͰͻͪͯͳͼͺͽͪΒ ͼͽ;ͯͰͽͼ͵Βͺͫ;ͳ
͵ΒͪΒͰͺͽͷ
ͺͻͰͻͪͼͶͪ;ͺͽͰͪͻͯͰͲͪͯͬΓͼ̸ͬͶͫͪͪͪ ͅͰΌ;ͽͳͷ
͵ͪͼͳΒͰͪͪͶͳͲͰͺͽͬͻͯͳͶͰͼ;ͯͪ
8
̸ͽͪͭͳͲͪͷ ͼͰ ͳͼͺΓͪͬͪͳͳͲͷͰΌ; ͯͻ;ͭͳͪͻͯͪ
͵ͪ ͪͺͻͳͷͰͻ ͊ͻͫͪͳ͎ͻͬͪͽͪ
; ͯͻͰΌͰΒͷͰͻͳ
͊ͶͬͰͪͪͳ͊ͻͫͪ
͎ͻͬͪͽͪͳ͊ͶͬͰͪͪ
ͅ;ͼͶͳͷͪͪͳ͊ͻͫͪͳͽͯ
ͪͶͳͽͳͪͽͪͭͳͲͷͳͰΕͰͫͳͽͳͺͻͰͯͷͰͽ
ͬͭͻ̺ͪͯͪͳͯͰͽͳͺͳͻͳΒͰ;̹ͪͪͻͰͬͳΕ
9
́ͪͬͷͷͰͼͽ;ͺͽͻͰͫΒͰ;͵ͪͲͪͽͳͯͪͳͼ;ͼͪͷ̸ͶͫͪͳͫͳͶͳͲͪͳͽͰͻͰͼͬͪͳͲͪͻͪͲͫͳΒͪΔͰ͍͉͊͠
́ͼͽͪ
ͪ͵ͰͳͬͰΕͪͲͪͼͶ;ͭͪͺͻͳͺͪͯͪͳ͊ͶͬͰͳͷͪͳ͎ͻͬͪͽͳͷ̺ͪͳͯͰͽͳ ͺͳͻͳΒͰ;̹ͪͪͻͰͬͳΕ
10
͈ͼͽΒͰ;ͶͳͽͰͻͪͽ;ͻͳͺͻͪͬͯͪͪͷͳΓͰΔͪͯͪͰͷͪͼͷͳͼͶͪͭͬͻͳͽͳͻͰͰΔͳͷͪͪͳͪͶͳͺͳͽͪΔͪ
ΒͰͻ Ͱ ͺͼͽΒͰ ͪͳΒͰ ͵ΒͰ ͼ; ;ͼͺͰͶͰ ͯͪ Ͳͪ͵ͻ;ͱͰ ͼͬΒ ͪͳͪͶͳ ͳͽͰͻͰͼ ̺ͳͯͰͽͳ ͺͳͻͳΒͰ ;
̹ͪͪͻͰͬͳΕ
11
̺ͺͳͻͳΒͰ;̹ͭͯͪͬͳΕ
͚ͪ͵ͬͳΕ
̹ͪͪͻͰͬͳΕ
92
ɂȼȺɇ M. ȻȺɒɑȺɊȿȼɂȶ: ɉɪɟɥɚɦɚʃɟɝɥɨɛɚɥɢɡɚɰɢʁɫɤɢɯɩɪɨɰɟɫɚɧɚɄɨɫɨɜɭ ɢɆɟɬɨɯɢʁɢ...
ͼͰͻͪͯͳͶͯ;ͭͺͻͳͺͻͰͷͪΒͳͼͳͼͽͰͷͪͽͼ͵Βͪ͵ͳΒͳͪͶͫͪͼ͵ͳͪͳͪͶͳͼͽͪͼ̓ͼͬͪͳͅͰͽ
ͳΒͰ
͵Βͳͼ;ͳͷͪͶͳͺͯͻ͵;;ͪͶͫͪͼ͵ΒͯͳΒͪͼͺͻͳ̀ͪͺͪͯͰ̾ͬͻͺͰͳ;̸͉͆ͶͫͪͳΒͳ
͋ͪ͵ΒͰ;̽;ͭͳ
ͫͻ – 4. 7. 19
ͽͪͷͺͪͽͰ͵ͼͽͺͯͪͲͳͬͷẗ́ͰͽͯͬͭͶͪͬͭͻͶͪi
;͵ΒͰͷͼͰͺͳͼ;ΒͰ͵ͪ͵ͼͰͿͪͳͼͽͳ͵ͳͶͰͳ;ͫͪ;Β;ͳͯͰͶͰͺ̓ͼͬ;́ͲͽͰ͵ͼͽͪͳͲͯͬͪΒͪͷt<>
ͷͭͲͪͽͪ͵ͪͬͪΔͪ
ͷͭ ͵ͶͰͫͪΔͪ
ͷͭͺͻͽ;ͳͲͷͪ. ͆ͳΒͰͫͳͶ;ͽͳͪΒͪΒͰͯͳͳͲ ̸Ͷͫͪ
ͳΒͰͳͳͼ;͵ͻͳͬͳͼͪͷ ͺͻͿͰͼͻͳ <.>͵ͽͻͪͻͰͬͶ;ͳΒͪͪ̓ͼͬ; ͺͬ;͵ͶͪͼͰͼͪ;Ͷͳͪ
ͪͶͳΒͰ
ͼͽͪͶͪ ;ͭͶͪͬͪͷͪͰ͵ͳΓ;ͯͳ ̓ͪ͵ΒͰ;ͭͶͪͬͪͷͪͪͼͽͪͶͪ
ͳ ͽͲͪͷ ͋;ΌͳͺͻͿͰͼͻͳ
ͽ;Όͳ;ΘͫͰ
ͳͳ – ͯͷͪΕͳͼͪ;Ͱͼͳͳ <.> ͳͲ ̸ͶͫͪͳΒͰΒͰ ͺͯͷͰͽͪ ͵;͵ͪͬͳΒͰ ΒͪΒͰ
ͪͶͳͪ̓ͼͬ;ͼ;ͷ;
ͺͻͪͬͳͶͳͭͰͲͯi ͼͽͻ–
͌ͪͼͽͪͬ͵;ͽͰ͵ͼͽͪͺͻͳ͵ͪͲͪͪΒͰͳͿͽͭͻͪͿͳΒͪͶͰͽ͵ͪ͵ΒͳΒͰͺͻ
ͪΌͰ ͪ ̓ͼͬ; ͰͺͼͻͰͯ ͪ͵ ͪͺͰΔͪ ͺΒͰͯͳͳ ͯͰͷͼͽͻͪͪͽͪ
ͪ ͵Βͳ ΒͰ ͽͪͷͺͪ ;
͆Ͱͷͪ͵Β
͊Ͷͳ͵ͪ ̽ͬͭͶͪͬͳͻͪ ͳͲͪͯ̓ͼͬͪ ̈́Ͱͽͪ͵
ͽͪͷͺͪ;͆Ͱͷͪ͵Β
t̾ͽͳ͵̸ͪͶͫͪͳΒͪ– ̸Ͷͫͪͳͷͪi
̽ͶͰ t͈ͻͰͯͼͽͪͬͳͳ͑ͳͺͽͪͻͪi
93
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͯ;ͭͺͻͳͺͻͰͷͪΒͳͼͳͼͽͰͷͪͽͼ͵Βͪ͵ͳΒͳͪͶͫͪͼ͵ͳͪͳͪͶͳͼͽͪͼͬͰͯͳͰͽ͵ͪͼͳΒͪ
ͪͪͶͳͲͪͫΒͪͬΓͰͪ;̓ΔͳͱͰͬͳͷͬͳͪͷͪ
ͫͻ
;ͽͰ͵ͼͽ;ͺͯͪͲͳͬͷt͆ͬͳͪ
ͻͳͳ͵ͽͻͪͻͰͬͶ;ͳΒͪi
ͪ;ͽͻ͉ͪͪͯͼͪͬͪ͊ͽΒͪͬͳΕ̸ͪ;ͽͻͼͰ;ͽͰ͵ͼͽ;ͫͪͬͳͪͶͫͪͼ͵ͳͷͷͰͯͳ
Βͳͷͪͪ̓ͼͬ;ͳΔͳͬͳͷ;ͽͳͪΒͰͷͪ͵ͻͰͳͻͪΔͰΒͪͬͭͷΔͰΔͪͪͶͫͪͼ͵ͰͲͪΒͰͯͳͰ͵ͪͪͳͪ
ͶͳͲͷ;ͳͼͰͺͪͻͪͽͳͲͷ;͌ͺͻͬͳͺͶͪͳͼͽͳͰΔͳͬͬͳΌͰΔͰͯͰͷͼͽͻͪͳΒͪͳͲͳͺͻͰͯͬͳΌͪΔͪ
ͬͭͯͭͪΌͪΒͪͼͪͷͺͪͻͷͰͼͰͳͻͪͳΒͰ
ͪͬͯͰΕͳt͌ͺͻͰͯͬͰͰͻΒͰ͵ͽͻͪͻͰͬͶ;ͳΒͰͪ̓ͼͬ;
ͺͼͶͰͯΔͳͰͯͰΓͪͭͯͳͰͳͶͳͺͻͬͳͰͯͰΓͪͬͰ ͭͯͳͰ
Ͱ ͼͰΕͪͷce ͽͪ
;ͬͻͰͷͰ
͵ͪͯͪDFͽͰ͵ͫͳͻͪͼͺͶͪͷͼͪͳͻͪͼ͵-ͳͻͪ͵ͳ ͻͪͽ̹ͪͶͳͼ͵ͷ́ͼͽ͵;
ͺͻͪͽͰΕͳͰ͵;ͯͼͰͯͳͪͪ
͌ͳͬͰͻͲͳͽͰͽ;; ͈ͻͳͽͳͳ
͵ͶͰͭͪ
ͬͳͪͻͳͲ͉ͳͶͳͯΒͰ’
ͺ͵ͪͲͪͷͳje ͼͬΒͶͳͼͽͳ ͪͼͶͬ ͪ
ͺͻͬΒͼͽͻͪͳ
ͳͲͬͰͽͪΒͪ ͼͪͳͻͪͼ͵-ͳͻͪ͵ͭͻͪͽͳͽͪ͵Βͳ; ͺͻͰͬͯ;ͪͼͻͺͼ͵ͻͬͪͽͼ͵ͳͭͶͪͼͳ
̹ͻͫͪͲ̻ͪΔͳͶͪͰ̺ͳͯ;Ͳͫ;ΌͰ
ͺͷͪͶͲͪͻͰ
ͺ͵ͪͲͳͬͪͷͳje ͳͲͬͰͽͪΒͳͲ͵ΒͰͭce ͬͳͯͰͶ
ͯͪce ;ͻͪ͵Ͱͽͷ͵ͻͪΒ;ͲͪͻͪΕͰͳͫͶͳͼ͵ͳͼͽͳͼͽͻͪͪͪͶͼͰͰ̻ͳͶͪ
ͪͺͪͯͳͪͷͪ
̈́;ͻͳͼͽͪͪ
ͺB je ͪͼͬ;ͽͭͪͳ͉ͳͶͳͯΒͪ’ ͳͲͬ;͵ͶͪͪͼͶͬͲͪͺͻͬ;ͼͽͻͪ;̹ͻͫͪͲ̻ͪͳͶͪ ̻ͳ
Ͷͪ
ͯͼ͚ͳͶͪͪͶͫͪͼ͵ͳje ͪͲͳͬͲ̻ͪΔͳͶͪͰ
ͯͼ̹ͻͫͪ Ͳ̻ͪΔͳͶͪͰ’́ͼͽͳ͋ͪΒ;ͭͬ
ͳͲͬͰͽͪΒ ͪͪͼͪͷͯͳΒͰͳ;͠Ͱͯͳͼͽͬ;’ ͳ͈Ͷͳͽͳͳ’
ͪͶͳͳͼ;ͳͷͪͶͳ ͼͪͼͬͳͷͰ;ͽͻͪͶͪ’
ͪͼͶͬ <>ͽͪje ͽͻͰͫͪͶͯͪͪͼͳͻͪͺͻ;͵ͪ͵Β;je ͉ͳͶͳͯΒͪͺ;ͯͳͶͪ ͼͬΒͳͷͳͽͪͳͷͪͽͪͯͪ
ͳͼͪͷͷͭͪ ͯͪͯ͵;ͳͷ͐Ͱͷ;je ͼͶ;ͱͳͪͼͶͬ ̹ͻͫͪͲ̻ͪΔͳͶͪͰ’ <.>;ͫͻͲͪ͵ͷͪͻ
ͽͬͼ͵-ͪͺͻͳͶͼ͵ͳͯͭͪΌͪΒͪͭͯͳͰͺͼͽͪͶͷͳ je Βͪͼ͵ͪ͵ce ͳ ͲͪͽͰ͵ͳͷͰͼͰ ͺͻͰ ͽͭͪ
ͪͪͼͶͬΒͼͽͻͪͳ͉ͳͶͳͯΒͰ’ ͪͪͪͼͶ̹ͬͻͫͪͲͪ ̻ΔͳͶͪͰͳ Ͳͪͽje ͷΒ͵ͶͰͭͪͳͲ ͬͰ
ͻͰͯͪ͵ͳΒͰͫͳͽͪ͵;Ͳͻ;Βͪ͵ͪͯͪ ͷͳje ͼͪͺͽͳͰͬͳΌͰ;ͻͪͫͻͼͽ’ ͼͬΒͳ;ͻͰͯͳ͵̸ͪͶͳͽͰ͵
ͯͪͪͼ
<> ;ͬͳΌͪͷͺͻͪͬ;ͯͳͷͰͲͳΒ;;ͳ͵ͪͼͻͰͯͼͽͪͬͪΒͪͬͭͳͿͻͷͳͼͪΔͪͪͪͶͫͪͼ͵ͷΒͰͲͳ͵;
ͪ ̓ͼͬ;;ͿͻͷͳͻͪΔ;ΒͪͬͭͷͰΔͪ ͵ͯͼͬΒͳͼ;ͪͻͯͳ͵ͪi ͼͽͻ
12
̸͵ͪ͵ͼͰͲͪͺͻͪͬͿͻͷͳͻͪͶΒͪͬͷΔͰΔͰ̸Ͷͫͪͪͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͲͪͬͪΓ;Β;Εͳ
͵;Ͷͽ;ͻͳͷͬͰͲͪͷͪ͵ΒͰΒͰͬͪͪ;ͽͷͪͺ͵ͻͪΒͳͪͳͷͪͶͪͼ̸͉͆ͶͫͪͳΒͷ
͌͆́͆-;
ͫͻ
̸ͶͰ͵ͼͪͯͪͻ͆ͬͪͳΕ
;ͽͰ͵ͼͽ;ͺͯͪͲͳͬͷt̓ͼͬ– ͋ͻͰ
;ͽͪ͵ͳͼͽͳͰ– ͌Ͳͻͳ
ͺͼͶͰͯͳͰ
ͯͭͬͻͼͽi
ͳͲͼͳt͉ͪ;ͪͶͼͰͯͪΒͰͪͼͳͼͽͰͷͯͬΓ
ͪͳͯͰͶ͵ͪͫͻͪͪͺͻͰͷͪͺͻͺͪͭͪͯͳ
ͻͰͳͷͳͲ̸ͶͫͪͳΒͰ
ͺͪ
ͷͪͯͪͼ;ͺͼͽΒͪͶͳ;ͭͬͻͳ
ͻͰͳͺͻͳͽͰͽ;
ͻͰͳͺͻͳͽͰͽͪͳΒͰͫͳͶ
ͳΒͰͫͳͶͯͫͻͪͷͫͰͭͷͰͪͳͲͷͪ;ͽͳͷ;ͭͬͻͳͷͪ
̸ͶͫͪͳΒͪΒͰ͵;Ͷͽ;ͻ;ͳͺͻͼͬͰͽ;ͼͪͻͪͯΔ;ͼͪ͠;ͭͼͶͪͬͳΒͷͼͽͬͪͻͳͬͪͶͪͼͪͷͪ̓ͼͬ;͉ͪͯͳ
͋ͳͻͪͪͼͰͬͯͰͯͶͳ;ΒͰ̸Ͷͫͪͼ͵ͪͽͰͶͰͬͳͲͳΒͪͺ͵ͻͳͬͪͯͼͽ͈͵ͻͪΒͳͰ<>ͲͪͪͶͫͪͼ͵;
ͪͻͯͼͽͳͼͽͻͳΒͼ͵ͳͬͰͷͪͬͪͱͪͼͽͭͯͳΔͳ͈ͪͻͳͲͻͰͼ͵ͰͶͳͭͰ
ͻͰͳͷ
ͻͭͪͳͲͬͪͪΒͰ
ͳͲ̸ͶͫͪͳΒͰi ͼͽͻ–13).
12
̸;ͽͻͯͪΓͰͪͼͽͪͬΓͪͯͪtͳ ͺͻͬͳͺ;ͽͪ͵ͼͪͷͭͯͳͪΒͰͯͪͺͶͳͽͳ͵ͳͿͻ;ͷͯͶ;ͳce ͯͪΒͪͼ
ͻͪͲͭͻͪͳͳ͵je, ͽͪͳ͵Ͷͳ͵;ͳͿͻͷͪͽͳͬΒͼͿͰͻͳ;ͻͪͯͳ;ͷͫͳͶͳͲͪͳΒͳͪͶͫͪͼ͵ͳͷͪͼͪ<>ͪͳͷͰ
͈ͻͰͯͼͰͯͳͽͬ ͈̓ ͊̓ ̓ͼͬͪ ͷͪͻͽͪ <> ͫΒͪͬͳͶ je ͼͬΒͰ ͰͰ ͳ ͼͽͪͬͬͰ ͺͶͳͽͳ͵-
ͫͰͲͫͰͯͼΒͼͳͽ;ͪͳΒͳ;͈͵ͻͪΒͳͳͳͯͰͶͲͪͯͪͽ͵Ͱ;ͬͰͲͳͼͽͳͷ͈ͻͬͳͺ;ͽje ͯͰͳͯͳͻͪͻͰͰͯͪͼ;
ͼͻͰͯͼͽͬͪ ͳͿͻͷͳͼͪΔͪ ͪ ͪͶͫͪͼ͵ͷ ΒͰͲͳ͵;
͉ͳͶͳͯΒͪ, ̹ͽͪ Ͱ ͻͰ
͋ͰͶͰͬͳͲͳΒͪ ͳ ͉ͪͯͳ ͈ͻͳͽͳͪ
tͼͽͬͪͻͪͶͪ ͵Ͷͳͷ; ͵Βͪ ͳje ͯͺͻͳͰͶͪ ͪͼͽΒͪΔ; ͻ;͵ͬͯͼͽͬͪ ͊̓ ̓ͼͬͪ Ͳͪ ͻͷͪͶͳͲͬͪΔͰ ͳ
ͼͽͪͫͳͶͳͲͪͳΒ;ͼͽͪΔͪͪ̓ͼͬ;<>Ͱ͵ͪͯΔͳͼ;
ͺͻͰͷͪͬΒͰͳ
ͽͪͬͳͰ’ͯͶͳͬͪͶͪ;ΓͰͪͬͪͽͻ;’,
ͽ
ͯͻ;ͭͳͷͻͰͳͷͪ
ͲͪͳͫͳͶͪ;Ϳ;͵ͳΒͳͪͶͫͪͼ͵ͰͪͳͪͶͳͼͽͳ͵-ͼͰͺͪͻͪͽͳͼͽͳ͵ͰͰ;ͿͻͳΒͰ<>.
94
ɂȼȺɇ M. ȻȺɒɑȺɊȿȼɂȶ: ɉɪɟɥɚɦɚʃɟɝɥɨɛɚɥɢɡɚɰɢʁɫɤɢɯɩɪɨɰɟɫɚɧɚɄɨɫɨɜɭ ɢɆɟɬɨɯɢʁɢ...
͆ͪͯͪΓͰ
͆́͆
ͫͻ
; ͽͰ͵ͼͽ; t͌ΘͫͰͳͳ ͪ ̓ͼͬ;
ͳͼͽͻͳΒͪ ; ͫͻͪͯͳi
ͪ;ͽͻ͈ͪͰͽͻͪ́ͭΔͰ
ͺͻͰͼͳt͈ͻͬͳ;ΘͫͰͳͳͳͲ̸ͶͫͪͳΒͰ;ͬͰͲͰͳͼ;
ͽͺͻͳͶͳ͵Ͱ
ͺͻͰͯͰͼͰͽͪ͵
ͭͯͳͪ̓Ͷͳ͵ΒͰͽͫͳͶͰͺͯͺͼͰͫΒͰͺͳͽͪΔͰ
ͪͶͳͽͲͪͼͶ;ͱ;ΒͰͪ;ͺͪͱΔ;
ΒͰͼͽͰͯͪͳͷΒͰ Βͽͪͯͪ
ͼͪ ͯͭͬͻͳͷͰͼͽͪ
;ͺ;ΕͰͳͲͺͻͳͷͰͯͫͳ
ͺͻͰͼͬͰͭͪͯͪͰ͵ͻͳͽͳ͵ͳ
ͭͶͻͳͿͳ͵;Β;ΕͳͰ͵ͰͳͼͽͻͳΒͼ͵ͰͶͳͼͽͳͺͯͭͻͰͬͪΒ;ͪͳͪͶͳͻͷͪͽͳͲͪͷ<><ͪͺͻͳͷͰͻ>
ͼͰͫͪͷͪ͊ͻͫͪͼͪ̓ͼͬͪ
͵ͻͪΒͰͷͳͺͰͽ͵ͷͬͰ͵ͪ
Ͱͽͳ͵ͳͷͺͻͷͰͪͷͪͳͰ͵ͳͷͯͻ;ͭͳͷ
ͺͳͽͪΔͳͷͪͳͲͳͼͽͻͳΒͰ̓ͼͬͪ<>ͼͬͪͳͯͰΒͪΒͰͯͪͼͰͯ͵ͪͱͰͼͰͫͪ͊ͻͫͪͳΒͰͫͳͶ
ͺͪͼͯ
ͽͷͰ<>ͳΒͰͫͳͶͳͯͼͰΓͪͬͪΔ̸ͪͶͫͪͪͪ̓ͼͬ
ͬͰΕͼ;ͳͯ;ͬͰ͵ͽ;
ͬͰ͵ͬͳͼͽͪͬͳ
ͳ͆ͰͭͳͻͪΔͰͼͰͫͰ͊ͻͫͪͳΒͰͺͼͶͰͯͳͪͫͳͭͺͻͳͬͳͯͪ<>ͬͰΕΒͰͻͰͼͷͳΓͰΒͽͰͲͳ<>i
ͼͽͻ–21).
͋ͪ͵ΌͰ͆́͆
ͫͻ
ͽͪͷͺͪͽͰ͵ͼͽͅͳͻ͵ͪ̓Ͷͪͻͳͪ
ͺͯͪͲͳͬͷt͇ͺͪͼͪ
ͳͭͻͪ͋ͳͻͪͰi
;͵ΒͰͷͼͰ͵ͪͱͰt<>͵;Ͷͽ;ͻ-ͺͻͼͬͰͽͪͳͪ;ͪͼͪͻͪͯΔͪ͠;ͭͼͶͪͬͳΒͰͳ̸Ͷͫͪͳ
ΒͰ<>ΒͰ;ͺ;ͷͼͷͳͼͶ;ͫͳͶͪΒͰͯͼͷͰͻͪͳͯͳ͵ͽͳͻͪͪͳͽͰͻͰͼͳͷͪ͋ͳͻͪͰ
;ͼͷͰͻͰͪͪͺͯ
ͼͽͳͪΔͰͪͳͪͶͳͼͰΕͪΔͪͳͪͳͪͶͳͲͷͪͷͰΌ;ͪͶͫͪͼ͵ͳͷͼͽͪͬͳͽͬͷ;͠;ͭͼͶͪͬͳΒͳ
<>;ͼͬͪ͵ΒͲͭͯΒͺͻͳͶͳͳͪͶͫͪͼ͵ͳͻ;͵ͬͯͳͳ<ͷͳͼͶͳͼͰͪͻ;͵ͬͯͳͰͳͲ̸͉͆ͶͫͪͳΒͰ
ͺͻͳͷ̹́>ͳͼ;ͺͻͺ;ͽͪͶͳͯͪͺͯͼͰͽͰ͵ͭͪͼͬͰͫ;ͬͪͽͪͳ͵ΒͰͽͰͻͳͽͻͳΒͰͺ͵ͻͳͬͪͪͳΒͪ
ͳΒͰͷͳͼͽͳͼ͵ͷ;ΒͰͯͳΔͰΔ;ͽͰͱͰ͋ͪ͵ΒͰͺͻͳͷͰͻͪͻͪͯͳ
ͺͻͰͯͼͰͯͳ͵ͬͶͪͯͰͅͰͷͰͯ͑Ͱ;
Ͱͼ
ͽͳͽͪΒ;ΕͳͭͯͳͰͪͶͫͪͼ͵ͳͪͳͪͶͳͺͻͪͲͳ͵ͰͶ͵;ͺΒ͵ͼͬͼ͵ΒͳͼͽͪͶΒͪͶͫͪͼ͵Β
ͫͻͪΕͳ;ͪͅ͵ͰͯͳΒͳͳ͏ͻΒ̻ͻͳͻͰ͵ͪ;̺ͪͶͳ͇ͳͼ;ͪͪ͵ͻͬͳͷͳͼͷΔͳͬͪ͵ͻͬ
ͷͳ
ͼͷΒͰͯͪͪͻͯ
ΒͰͯͪͪͳΒ̻ͪͯͳ;ͯͪͪͻͪͳΒͰ
ͪ̓ͭͻͰͼ;̸Ͷͫͪͼ͵ͰͺͪͻͽͳΒͰͻͪͯͪ
̾ͬͰͻ
͎Θͪͳͼͽ;ͺͪ ͵ͪͲͪͽͳͽͳ͵̸Ͷͫͪͪͪ;͠;ͭͼͶͪͬͳΒͳ <><ͻͰͳͷͪ>ͯͪͼͰͪͶͫͪͼ͵ͪͪͻͯͼͽ;
͠;ͭͼͶͪͬͳΒͳͰͺͻͭͪΔͪ
ͯͪͼͰͰͼͽͪͬΓͪ;ͼͳͻͷͪͽͬ;
ͯͪͼͰͺͻͰͷ͈ͪ͵ͻͪΒͳͳ̓ͼͬͰͼͺͻ
ͬͯͳͯͳͼ͵ͻͳͷͳͪͳΒͪ<>ͪͼͽΒͰΕͳͯͪͺ͵ͪͱͰͯͪͼͰ̸ͶͫͪͳΒͪͲͪͬͰͳͽͰͻͰͼ;ΒͰͼͪͷͪͰͶ
ͬͰΕͯͪͺͳͽͪΔͰ̓ͼͬͪͳͪͶͫͪͼ͵ͭͼͽͪͬͳͽͬͪͼͷͪͽͻͪͽͬͻͰͳͷͳͯͪͲͪͯͻͱͪͬͪͺͻͪͬͯͪ
;ͯͪͽͳͷ͵Ͷͼͽͳͷͪ;ͽͳͰͪΔͰͭͬͻͰͪͬͪΔͰ<>i ͼͽͻ–10).
͆ͰͽͻͪͳΒͰ
;͆́͆-;
ͫͻ
ͳͼͽͳͪ;ͽͻ ͅͳͻ͵̓Ͷͪͻͳ
t̿ͳͬͽ;ͺͼͳ
ͲͳͺͼͪͯͰi
ͺͳͰͽͰ͵ͼͽͻͰͪͭͬͪΔ;ͷͰͯͳΒͪ;̸͉͆ͶͫͪͳΒͳͪͯͭͪΌͪΒͰͪ̓ͼͬ;ͳͲͷͪͻͽͪ
ͭͯͳͰ͋ͪ͵ͪ;ͽͻͺͻͰͼͳͪͬͯͰͪͶͫͪͼ͵ͳͷͰͯͳΒͪt͇ͱͳͬͰͶͳͼ;ͼͽͪͻͳͯ;ͬͳ̓ͪͻͪΌͻΌͰͬͳ
ΕͪͳͼͰ͵͉ͪͪ͵ͬͳΕ͇ͪͳͼͪͯͪͯͰͶ;Β;ͽͰ͵ͬͳͷͪͯͪͫͳ;ͭ;ͳͶͳͭͶͪͼͪͶͫͪͼ͵ͭͼͽͪͬͳͽͬͪ;
͠;ͭͼͶͪͬͳΒͳ
ͯͪͷ;ͪͰͼ;;ͯͪͻͳͯͪͭͪͺ͵ͻͰ<>̓ͼͬΒͰͼͽͪͶͳͯͪΓͰ͵ͪͪ;ͽͷͪͺ͵ͻͪ
Βͳͪ͊ͻͫͳΒͰ
ͪͪͶͫͪͼ͵ͼͽͪͬͳͽͬ– ͵ͷͺͪ͵ͽ͵ͪ͵ͺͪͳͪͶͼͽͳͽͪ͵ͳͺͽͰͻͳͽ
ͻͳΒͳ – ͺͯͰΓͰ ΒͰ ͳͲͷͰΌ; ͽͻͳ ͻͰͺ;ͫͶͳ͵Ͱ Β;ͭͼͶͬͰͼ͵Ͱ ͿͰͯͰͻͪͳΒͰ ́ ͵ͪͯͪ ͼ; ͺͼͶͰ ͷͭͳ
ͷͳͻΓ;ͫͳͬͳ ͲͪͽͰͬͪ ͳ ͽͻͪͱͳͶͳ ͺͬͳͰͳͷ ͽͷ ͵ͪ͵ ͫͳ ͫͻͪͽͼ͵ͳ ͪͻͯͳ ͠;ͭͼͶͪͬͳΒͰ
;Ͷͳͯͪ̓ͼͬͲͪͽͰͬͪͼͽͪͽ;ͼͻͰͺ;ͫͶͳ͵Ͱ;͵ͬͳͻ;͍͉͊͠
ͳ͵Βͳͼ;ͼͰͺͻͪͬͳͶͳͯͪͽͰ;Β;
ͳͼ;ͼͰ;ͼͽͰͲͪͶͳͯͪͪͺͪͯ;̸ͶͫͪͰͽͰ͵ͬͳͷͪͳͺ;ͪΒ;ͪΔͳ͑ͬͳͳͲͪͷͽͻͰͫͪͽͻͪͱͳͽͳͳ
ͺͻͪΕͳ͵ͯͯͻ;ͭͳ
ͪͰ͵̸ͯͶͫͪͪͪ̓ͼͬͪͳͽͳ͵̸ͯͶ̸͉ͫͪͪͪ͆ͶͫͪͳΒͰ
͵ΒͳͺͻͰͯͼͽͪ
ͬΓͪΒ;ΒͰͯͪͪͻͯͳΒͰͯ;ͪͳΒ;<>i 13 ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌̓ΔͳͱͰͬΒͻͰͳ
ͫͻ
̓ͼͽͪ͐ͪͬ͵ͳ
;ͽͰ͵ͼͽ;ͺͯͪͼͶͬͷ t́ͽͰͻͪ
ͳͪͶͳͲͬͪΔͰ͵ͼͬͼ͵ͭͺͳͽͪΔͪiͳͲͻͪͱͪͬͪͲͪͫͻͳ;ͽͼͽͽͼͰͪͶͫͪͼ͵ͪͳͪͶͺͳͽͪΔͰ
ͳͽͰͻͪͳͪͶͳͲ;ΒͰ
ͯͽͰͷͰͻͰͯͪͺΒͰͯͳͳͯͰͶͬͳͪͷͰͻͳ͵ͭ͊ͰͪͽͪͽͻͪͱͰ͍͉ͯ͊ͯͪ̓͠ͼͬ;
ͯͪͺ;ͼͽͪͽ;ͼͻͰͺ;ͫͶͳ͵Ͱ͐ͪͬ͵ͳͼͷͪͽͻͪͯͪͲͪͼͶ;ͭͪͺͻͳͺͪͯͪͪͶͫͪͼ͵ͷͶͫͳΒ;́ͼͽͬͻͰͷͰ
ͳͲͻͪͱͪͬͪͳͰͲͪͯͬΓͼͽͬΒͰͻͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪͰͺ͵ͪͲ;ΒͰͻͪͲ;ͷͰͬͪΔͰͳͼͪͼͰΕͪΔͰ͵ͪͯͪ
ΒͰ;ͺͳͽͪΔ;tͪΒͬͰΕͪͱͻͽͬͪͲͶͯͰͶͪͪ̓ͼͬ;– Ͳͪ͊ͻͫͪͳ͏ͻͭͻͪͪ͵Βͳͼ;ͼͰͽ͵ͷ
ͺͼͶͰͯΔͳͯͬͪͯͰͼͰͽͪ͵ͭͯͳͪͳͼͰͶͳͶͳͼͪ̓ͼͬͪ
ͭΔͰͳͲ;Ͷ;ͷͷͳͽͰͻͻͷ͆ͳΒͰͪͷͪͳͷͰ
ͺͲͪͽͯͪΒͰͺͷͰ;ͽͪͳͶͳͫͳͶ͵Βͪͯͻ;ͭͪͭͻ;ͺͪͪͷͰͻͳ͵ͳ͵ͭͻͰͼͷͰͪͺͻͰͯͶͱͳͶͪͻͰͳͷ
Ͳͪ͵ͺͻͰ͵ͳͯͪΔ;ͽͻͭͬͳͰͼͪ͠;ͭͼͶͪͬͳΒͷͯ͵Β;ͭͼͶͬͰͼ͵ͪͬͶͪͯͪͯͰͶͽͬͻͳͷͷͰͻͪͷͪͰ
ͼͺͻͰͳͯͪΓͰͪͼͳͶͳͼͰΓͪͬͪΔͰ͊ͻͫͪͳ͏ͻͭͻͪͪͼͪ̓ͼͬͪͳ ͷͭ;Εͳ ͺͬͻͪͽͪ͵;ͲͰͷΓ;
ͼͬΒͳͺͻͰͯͪ͵ͪͳͷͪ͵ΒͳͽͱͰͶͰ<>i ͼͽͻ
͌ͫͻͲͺͽͷͳͯͻ;ͭͳͷͰͯͳΒͳ͵ͻͰ;ΕͰͼͪͳͲͬͰͽͪΒͳͷͪͽͷͰ ;͵ΒΒΒͰͷͰͻͳͪͶͫͪͼ͵ͪͼͽͻͪͪ
;ͼͺͰͶͪͯͪͳͽͰͻͪͳͪͶͳͲ;ΒͰͰͻͰͰͺͻͫͶͰͷͼͽͬͪͻͰΔͪͼͬΒͳͪͳͪͶͳͳͽͰͻͰͼͪ
͋ͪ͵͈ͻͪͬͼͶͪͬΓͰ
ͫͻ
;ͽͰ͵ͼͽ;ͺͯͪͼͶͬͷt́ͬͼͰͯͭͪΌͪ̈́ͪͱͺͻͳ
͵ͪͲͳͬͪΔͰͼͽͪΔͪͪ̓ͼͬ;i
ͺͻͰͼͳͺͳͼͷ͵ΒͰΒͰ͊ͬͰͽͳͪͻͳΒͰͻͰΒͼ͵ͳͼͳͯ͊ͻͺͼ͵ͰͺͻͪͬͼͶͪͬ
Ͱͻ͵ͬͰͺͻͳͷͳͳͲ̈́ͲͪͰ ͑ͬͪΒͪͻͼ͵ͪ
ͳͲ͵ΒͰͭͳͲͯͬͪΒͪͷt<>ͼͬͰKFͺͰͶOQFͰ͵Ͷͳ͵
ͷͰͼͰͳ͵ͪͯͪͼ;ͬͪΒͪͻͼ͵ͰͬͶͪͼͽͳͺͻͽͰͻͪͶͰͳͲ̿ͰͰͬͰΒͰ̸ͯͭͶͫͪͪΒ;ͭͼͶͬͰͼ͵ͭͯͻͱͪͬ
Γͪͼͽͬͪ
͵ΒͳKF
ͰͯͫͳͬͳͺͶͳͽͳ͵ͳͪͲͳͶ͵ͪͽKFͽͻͪͱͳ
ͫͳͺͻͳ;ͯͬͻͪΕͰ;̹Ͱ
ͭͻͪͯ5P je ͫͳͺͬͯͯͪͰͫͪͬͰͽͰͬͪΒͪͻͼ͵Βͪͬ ͷΔͰΔͰͰͼͪͷͺͻͰͯ;ͲͷͰͯͫͻͪ;ͭͻͰ
ͺͷͰ;ͽ̸ͭͶͫͪB ͬͰΕͳͯͪͻͪͳͻͳͳͲͶͪͱͳͳͿͻͷͪͳΒͪ̓ͼͬ;͌ͽͷͳΓ;ͽͬͻͰje
͵ͷͳͽͰͽ ͵Βͳ ͫ;ͬͪͽͪͻͪͲͰͻͳΕͪͼ͵Ͱͳ;ͷͪͳͽͪͻͰͻͭͪͳͲͪͳΒͰͳ͵ΒͳͼͰͫͻͳͲͪͯͫͻͪ;
̸Ͷͫͪͪͪͪ̓ͼͬ;ͺͻͽͳͬ;ͭΔͰͽͪͪ’ ͊ͻͫͪ͆ͪΒͪ͵ͽͳͬͳΒͳͶͪͬͭ͵ͷͳͽͰͽͪje ͈ͻͽͰͼͽͪͼ͵ͳ
ͰͽͪͻͲͪͼͳΒͪͶ;ͺͷΕ’ a ͲͪͪΒ; ;Ͷͭ;ͳͭͻͪΒ;ͳͻͳͷ͵ͪͽͶͳ͵Ͱ ͻͭͪͳͲͪͳΒͰ͵ͪ̓ͪͻͳͽͪͼ’
ͳ ͷͭͰ ͯͻ;ͭͰ 14 . ͈ͻͰͯ ͽͭͪ
ͻͭͪͳͲͬͪ je ͺͻͳ͵;ͺΓͪΔͰ ͯͫͻͬΓͳ ͺͻͳͶͭͪ
ͳͷͰ je
13
̓ͪ͵ ͪ;ͽͻ ͯͪΓͰ ͪͬͯͳ t͈ͻͰͯ ͯͫͻͼ;ͼͰͯͼͽͬͪ
ͪͶͫͪͼ͵ͪ ͺͶͪͽͿͻͷͪ ; ͯͼͳͷͪ ͼͪ ͠;ͭͼͶͪͬͳΒͷ
ͼͪͯͻͱͳΒͯͬͰ͵ͷͺͰͽͰ͵ΒͰͫͳͼͰͼͺͻͬͷͽͰ͵ͷͭͶͰͯͬͰͼͽͳ;ͬͰͲ;͈ͻͬͪΒͰͪͳͪͶͳͼͽͳ͵ͪͳ
ͬͰͶͳ͵ͪͶͫͪͼ͵ͪ ͳ ͪ ΒͰ ͪͻͳͽ ͯͶͪ ͯ ͳͲͻͪͱͪΒͪ ͺͻͳͶͳ͵ͷ ͺͻͼͶͪͬͰ ͼͽͭͯͳΔͳͰ
͈ͻͳͲͻͰͼ͵ͰͶͳͭͰ
ͳͶͳͰͲͯͰͼͰͽͭΒ;ͫͳͶͰΒͪ̓ͷͳͽͰͽͪͪͳͪͶͰͫͬͰ̓ͼͬͪ͋ͳͷͺͬͯͷͪΒͬͳͳ
ͪͶͫͪͼ͵ͳ ͻ;͵ͬͯͳͳ ͳ Δͳͬͪ ͽͪͷͺͪ ͳͼͺΓͪͬͪͶͳ ͼ; ͭͽͬ Ͱͼ͵ͻͳͬͰͰ ͽͰͻͳͽͻͳΒͪͶͰ ͺͻͰͽͰͲͳΒͰ
ͺͻͰͷͪ ͠;ͭͼͶͪͬͳΒͳ
ͪ͵ͽ;ͪͶͳͲ;Β;Εͳ ͬͻͰͯͼͽ ͺ͵ͻͰͽͪ Ͳͪ ͪ;ͽͷͳΒ;
ͰͲͪͬͳͼͼͽ ͳ ͽͰͻͳͽͻͳΒͪͶͳ
ͳͽͰͭͻͳͽͰͽͼͬͳͫͶͪͼͽͳͪͼͽͪΔͰͳ̸Ͷͫͪͳͷͪͳͳͼͽͳ;ΕͳͯͪΒͰͽͰͻͳͽͻͳΒͪͶͪͰͶͳͪͪͶͫͪͼ͵ͰͯͻͱͪͬͰ
ͳͷͺͰͻͪͽͳͬͯͱͳͬͽͭͲͪͪΒ̸ͪͽͪͲͪͳͽͪͽͰͻͳͽͻͳΒͪͶͪͰͶͳͪͺͻͰͳͲͳͻͪΒͰͬͰͷͫͻͪͳͼͽͳ
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ͺͻͳͷ́
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ͳΒͪͼͰͰͲͯͰͼͰͽͭͯͳΔͳͪ
ͼͶͫΌͰΔͰ̓ͼͬͪͳͼͽͪͶͳͪͶͫͪͼ͵ͳͺ͵ͻͪΒͳͪͯͽ;ΌͰͬͶͪͼͽͳͳΔͳͬ;ΒͰͯͳΔͰΔͰͼ̸ͪͶͫͪͳΒͷ<>
ͯͻ;ͭͪΒͰͳͯͰͶ͵ͪ
ͯͫͻͪͷͺͲͪͽͪΒͯ.
ͳͲͫͭΔͰͼͷͯͪͬͬͰΕͺͻͰͼͽͪͶͳͯͪͼͰ;Ͳͫ;Ό;ΒͰͷ
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ͺͻͳͷ̹́ >i ͼͽͻ –49).
14
t̸͵ͽͳͬͼͽͳͬͭ͵ͷͳͽͰͽͪͼ; ͼͶͰͯͰΕͰ
– ͳͲͯͪͬͪΔͰͫͻ;ͻͰ’7000 ͺͶͳͽͳ͵ͳͲͪͽͬͻͰͳ͵ͪͪ ̓ͼͬ;
– ͳͲͶͱͫͪͿͽͭͻͪͿͳΒͪ ̓ͼͬ; ͯͻͱͪͪ;ͺͻͼͽͻͳΒͪͷͪΒͰͯͰͺͻͽͰͼͽͪͽͼ͵ͰͺͪͻͳΒͰ
96
ɂȼȺɇ M. ȻȺɒɑȺɊȿȼɂȶ: ɉɪɟɥɚɦɚʃɟɝɥɨɛɚɥɢɡɚɰɢʁɫɤɢɯɩɪɨɰɟɫɚɧɚɄɨɫɨɜɭ ɢɆɟɬɨɯɢʁɢ...
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ͺͻͳͯͻ;ͱͳͶͪͼͰͳͽͪͷͺͪ ͳͲͷͰΌ;ͼͽͪͶͭͳͷͰΌ;ͪͻͯͺͲͪͽͳ̿;ͻͪͶͯͰ̿ͰͰͬ
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ΒͬͳͰͽͰͱͪͬͪ
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ΒͰͯͭͰͺͻͳΒͪͽͰΓͪ <>i ͼͽͻ
͆ͪͯͪΓͰ
͈ͻͪͬͼͶͪͬΓͰ
ͫͻ
; ͽͰ͵ͼͽ; ͺͯ ͪͼͶͬͳͷͪ t̓ͼͬ ͪ Ͱͷͪ͵Β
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Ͱͭͯ;ΒͰͲͪͽͽ̀ͪͺͪ
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ͅͰͽͳΒͳ
ͪͳ͵ͪͯͪͳͲͬͰͽͪͬͪΒ;
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t͊ͶͫͯͳͼͬͰͽͳͭͰͳͯͪ̓ͼͬ;iͺͳͰͯͼ;ͼͬͰͽͼ͵ͳͼͳͶͪͺͻͰͷ͍͉ͪ͊͠
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ͺͻͰͷͪͯͭͪΌͪΒͳͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
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Ͱͭͪͪ;ͽͻͰͭͯ;ΒͰ ;ͺͻͼͽͻ
͌ͳͼͽͷͫͻΒ;
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ͺͲͪͽͪΒͰͳΔͷͰͼͰͲͫͭͺͻͼͽͻͪͰΕͰͷͺͯͻͫͳΒͰͫͪͬͳͽͳ
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ͷͭ;ΕͰ ΒͰ ͼͪͭͶͰͯͪͽͳ ͵ͻͲ ͽͰ͵ͼͽ ͋ͷͰ
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ͯͬΓͺͻͻ͵ͳ;͵ͪͲ;ΒͰͪͺͽΔͰͯͭͪ
ΌͪΒͰ
́ͲͽͰ͵ͼͽͪͳͲͯͬͪΒͪͷt͆ͪͳͪͶͳͼͽͳͯͻ;ͭͳͫΒͪ
;ͯͻ;ͭͳͷ ͼͻͰͯͳͪͷͪ͊ͻͫͳΒͰ
ͭͶͪͪͬͪΒ;
ͼͰͺͰͻͿͳͯͳΒͰ ͺͻ;͵ͪͷͪͺͻͰ͵ͺΒͰͯͳͳͺͲͻͳͳ ͺͻͰͯͼͽͪͬͪ
ͻͷͪͪ
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ͽͰ͵ͼͽͬͪ
ͯͰͫͪͽͪͷͪ ͪ Βͪͬͳͷ ͽͻͳͫͳͪͷͪ ͵ΒͰ ͯͳͼ͵ͬͪͶͳͿͳ͵;Β; ͽ;Όͪ’ ͪͳͪͶͪ ͯͼͽͳͭ;Εͪ
͵ͶͰ͵ͽͳͬͳͷͺͰͽͳͳΒͪͷͪ ͵ΒͰ;ͺ;Ε;Β;ͺͪͻͽͳΒͼ͵ͳͷͳͯͻͱͪͬͳͷ ͻͭͪͳͷͪͯͪͼͰͺͷͳͶ;ΒͰ’ ͺͰ
͵ͳ ͪͳͪͶͳͼͽͪͳͶͳ ͺͯͳͭͰͰ͵ͳͬͰͻͼ͵ͳͫΒͰ͵ͪͽ, ͺͳ;ͽͬͻͰͪͺͳͼͷͪ’
ͺͶͳͽͳͲͳͻͪΒ; ͬͰͻͼ͵Ͱ
– ͽͰͶͰͬͳͲͳΒͼ͵ͪͰͷͳͼͳΒͪͯ ͷͳͳ;ͽͪͪͳͼͽ;ͽͰͷ;
– ͲͪͽͰͬ;ͺ;ΕͰͬͪΒͪͻͼ͵ͳͷͬͶͪͼͽͳͷͪͯͪͼͰ̓ͼͬ ͺͻͭͶͪͼͳͺͪͼͷͽͰͻͳͽͻͳΒͷ’ ͺo ͪͶͫͪͼ͵ͳͱͳͬͪΓ
ͳͽͯi
97
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͫͻͰͯͰ;ΘͪͷͳΒͪͷͪͳͻ͵ͬͪͷͪ
ͺͰͭͯͰͫͪͬΓͪΒ;ΒͪͬͪͺͰͶͪ’ ;ͷͻͶͳͷͺΒͰͯͳͳͷͪ͵Βͳͼ;ͺͶͳ
ͽͳ͵ͳ ͯͳͼ͵ͻͰͯͳͽͬͪͳ <..>ͽͪ͵ͬͯͰͶͬͪΔͰ
ͫΒͰ͵ͽͳͬ
ͫͰͲͬͻͰΌ;ΒͰ ͳͯͰͼͽͪͫͳͶͳͲ;ΒͰͪͼͳͼͽͰͷ
<>Ͱͯͪͬͼ;ͼͰ;̺ͻͪΔ;
̈́Ͱͼ͵ͬ;
͆ͳ;
̓ͻ;Ͱͬ;
̓ͻͪͭ;ΒͰͬ;
̺ͪΓͰͬ;ͳ ͊ͷͰͯͰͻͰͬ;ͺΒͪͬͳ
ͶͳͶͰͳ ͳͺͪͻͶͰ;͵Βͳͷͪ ͼͰ͊ͻͫͳͷͪ;ͺ;Ε;Β;ͺͻ;͵ͰͳͺͲͳͬͳ ͯͪ;ͼͽͪ;;ͯͫͻͪ;ͪͳΒͰͳ
ͼͪ;ͬͪΒ; ͪͳΒ; ͯ ͷͻͪͶͭ ͺͻͺͪͯͪΔͪ <> ͲͪͶͪΌͰΔͰ ͷͰΌ;ͪͳͪͶͳ ͯͼͪ ;ͼͺͰ’
͵ͻͳͼͽͳͼͬͪ͵ͳͪͳͪͶͳͲͪͷ <>ͪͳͪͶͳͲͪͷ
ͻͪͳΒͰͳͶͳ͵ͪͼͳΒͰ
ͳͺͪ͵
ͪΒͼ͵;ͺΓͰͺͶͪΕͪͪ
ͪͳΒͪ; ͳΒͰͷͼͰ͵ͻͳͶ;ͳͲͶͰͭͪi ͼͽͻ
̸̸͉͉̈́́͋̾͋͌
98
ɂȼȺɇ M. ȻȺɒɑȺɊȿȼɂȶ: ɉɪɟɥɚɦɚʃɟɝɥɨɛɚɥɢɡɚɰɢʁɫɤɢɯɩɪɨɰɟɫɚɧɚɄɨɫɨɜɭ ɢɆɟɬɨɯɢʁɢ...
͈Ͱ;ΒͶͳΕ
ͅ
. ̻ͶͫͪͶͳͲͪͳΒͪ – ͯͬͪ Ͷͳ͵ͪ ͼͬͰͽͪ
; ̸ͼͺͰ͵ͽͳͭͶͫͪͶͳͲͪͳΒͰ̹Ͱͭͻͪͯ ̹Ͱ
ͭͻͪͯͼ͵ͪͽͬͻͰͪ͵Ͷͪ̽ͼͽ;ͺͪhttpwww.bos.rs/materijali/aspekti.pdf <ͺͻͳͼͽ;ͺΓͰ
>
3JU[FS
(
͈ͻͷͳΓͪΔͰ ͭͶͫͪͶͳͲͪͳΒͰ ͭͶ͵ͪͶͳͲͪͳΒͪͭͻͫͪͶͳͲͪͳΒͪ ͳ Ͱͽͳͽͪ
4PDJPMPHJDBM Theory
4FQUFNCFS ̽ͼͽ;ͺ ͪ IUUQTXXXGGTUVOJTUIS@EPXOMPBE
SFQPTJUPSZ3JU[FS@1SPNJTMKBOKF@HMPCBMJ[BDJKFQEG<ͺͻͳͼͽ;ͺΓͰ>
͈ͰͻͳͯͳͳͽͪͷͺͪͳͷͰͯͳΒͳ
̽;ͭͪ
ͫͻ
– –17.
̽;ͭͪ
ͫͻ
–
̓ΔͳͱͰͬͰͬͳͰ
ͫͻ
̓ΔͳͱͰͬͪͻͰ
ͫͻ
͆́͆
ͫͻ
–18.
͆́͆
ͫͻ
–49.
͆́͆
ͫͻ
–13.
͆́͆
ͫͻ
–21.
͆́͆
ͫͻ
–10.
͈ͻͪͬͼͶͪͬΓͰ
ͫͻ
͈ͻͪͬͼͶͪͬΓͰ
ͫͻ
͈ͻͪͬͼͶͪͬΓͰ
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͈ͻͪͬͼͶͪͬΓͰ
ͫͻ
̾ͶͰ͵ͽͻͼ͵ͪͳͲͯͪΔͪ
httpwww.bos.rs/materijali/aspekti.pdf
IUUQTXXXGGTUVOJTUIS@EPXOMPBESFQPTJUPSZ3JU[FS@1SPNJTMKBOKF@HMPCBMJ[BDJKFQEG
99
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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CONFLICT
46.."3:
In this paper, we will show the ways in which internationalization of inter-ethnic conflict between Serbs
and Albanians in Kosovo and Metohija took place during the eighties of the twentieth century. Namely, the
antagonism of both ethnic groups was demonstrated in specific socio-political framework that was institu-
tionalized by the Constitution from 1974. In this way, the jurisdiction of the conflict between Serbs and Al-
banians settlemFOUXBTDBSSJFEPVUUISPVHIUISFFMFWFMTPGHPWFSONFOUGJSTUMZ
UISPVHIUIFKVSJTEJDUJPOPGUIF
political institutions of SAP Kosovo, which by the above mentioned Constitution received the elements of
statehood. Then, especially from the second half of the eighties of the twentieth century, through the en-
gagement of the political elite of the FR Serbia. The third level of political interest in this inter-ethnic conflict
included the highest authorities of SFRY. Therefore, the role of mediators was passed from the provincial
through republican to the federal political leadership. The mediation process was taking place, of course, in
the reverse order, depending on the degree of severity of the antagonism of opposing sides. Also, as an alter-
native to political institutions which were naturally interested in the resolution of inter-ethnic conflict be-
tween Serbs and Albanians in Kosovo and Metohija, the activity of the intellectual elite appears, first in FR
Serbia, and then in the other republics of SFRY. On the other hand, the Albanian side, aware of that, although
being in a favourable political framework that resulted from the Constitution from 1974, cannot emerge as
UIFiXJOOFSu
TPJUBJNTUPGVSUIFSJOUFSOBUJPOBMJ[FUIFSFBMJ[BUJPOPGUIFJSPXOJOUFSFTUT
and those interests are
the establishment of the Republic of Kosovo outside the framework of SFRY. The internationalization of the
problem meant to animate the political elite and the public of some countries of Western Europe and the
United States. All this occurs simultaneously with the beginning of the globalization processes in the world
that have already become apparent from this period, in the sphere of economy, politics and culture.
,&:803%4 globalization, internationalization, inter-ethnic conflict, Kosovo and Metohija.
100
316.644-
316.644-
̸̸͈̹͇͇̺̿͆́ͣ͠1
͌ͳͬͰͻͲͳͽͰͽ;̓ͻͪͭ;ΒͰͬ;
͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ;͌ͱͳ;
̸͉͎͈͇̓͌̈́͋͌͆́́̽̾͆͋́͋̾͋̈́̽́̽ͅ
͌͋́͏̸̸̸̻͇̹̾̈́̈́́̀͠ͅ͏́̾͠2
̸̸͊̿̾͋̓ ͌ͽͰͻͳΒͼ͵ͷͯͰͶ;ͻͪͯͪ;͵ͪͲͪΕͰͷͪͼͬͰͺͻͰͷͳͼͰͭͶͫͪͶͳͲͪͳΒͰ͵ͪͼͶͱͰͭ
ͺͻͰͼͪ͵ΒͳͳͲͽͰͷͰΓͪͷͰΔͪͪͷͫͳΒͰͽͪͶͰ;ͼͶͬͰͱͳͬΓͰΔ̸ͪͪͶͳͽͳͪͻͳͯͻ;ͽͬͰͳͺΒͪͬͪͳͼͽͳ
;ͯͪͭͶͫͪͶͳͲͪͳΒͪͳΒͰͰ;ͽͻͪͶͪ͆ͪͺͻͽͳͬ
ͳͲͪͲͳͬͪ͵ͻ;ͺͰͺͻͷͰͰͪͰ͵ͷͼ͵ͷ
ͺͶͳͽͳ
͵ͷ
͵;Ͷͽ;ͻͷ
ͫͻͪͲͬͷ
ͷͰͯͳΒͼ͵ͷͳͽͰͶ͵ͷ ͺͻͼͽͻ;
̓;Ͷͽ;ͻͪͯͳͷͰͲͳΒͪͭͶͫͪͶͳͲͪͳΒͰΒͰͳͽͰͳͪͶ;ͼͷͰͻͰͪ͵ͪͼͽͬͪͻͪΔ;;ͳͿͻͷͰͼͬͰͽͼ͵Ͱ
͵;Ͷͽ;ͻͰ͆Ͱͼ;ͷΔͳͬ
ͽͪ͵ͰͽΒͰͷͭ;ΕͰͲͪͬͪΓ;Β;ΕͳͷͭͰͳͲͪͳΒͳͪͳͪͶͳ͵;Ͷͽ;ͻͪ̓;Ͷ
ͽ;ͻͪͲͫͳͬͪΔͪͼ;ͳͽͰ͵ͪ͵ͺͭΌͰͪͺͻͰͼͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͽͻͪͲͳͳΒͰ͋ͰͺͻͷͰͰͼͰͷͭ;
ͺͼͷͪͽͻͪͽͳͺͲͳͽͳͬ
ΒͰͻͬͯͰ͵ͪͳͽͰͻͪ͵ͳΒͳͼͬͰͽͼ͵ͳ͵;Ͷͽ;ͻͪ
ͪͶͳͳͰͭͪͽͳͬ
ΒͰͻͪͷͰΕ;ͪͭͶ
Ͳͪͺͪͯ;͵;Ͷͽ;ͻ;
͵Βͪͺͽͳͼ͵;ΒͰͪͳͪͶͰ͵;Ͷͽ;ͻͰ͋;ͼ;ͳͻͪͲͬͻͼͳ ͵;Ͷͽ;ͻͳ ͳͼ;ͺ͵;Ͷͽ;ͻͳ
ͺ͵ͻͰͽͳ͵Βͳ;ͫͻͲͪͬͪΒ;͵;Ͷͽ;ͻͰͺͻͰͼͰͳͼͽͬͪͻͪΒ;ͷͪͼͬ;͵;Ͷͽ;ͻ;
ͺͷͰͻͳͳ;͵;ͼ;ͺͽͻͪ͵ͭ
ͯͻ;ͽͬͪ
͵ΒͰͪͷͰΕͰͬͻͰͯͼͽͳ
͵;Ͷͽ;ͻͰͫͻͪͼͰͳͺͻͽͽͳͺͱͳͬͽͪͪΒͻͪͲͬͳΒͰͳΒͳͲͰͷͪΓͪ̀ͪͺͪ
ͯͪ
͈ͶͪͲͰΕͳͯͽͰͻͳΒͼ͵ͳͻͪͲͷͪͽͻͪΔͪ
ͪͶͳͼͷͼͰͺͻͰͯͯͳͶͰͷͷ͌͵ͷͼͽͰͺͰ;ͭͶͫͪͶͳͲͪͳΒͪ
;ͽͳͰͪ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳ ͇ͬͪ͵ͯͰͿͳͳͼͪ ͺͶͪͲͳͽͰͪͷͰͽ;ͶΒͰͳΓͳͼͽͻͪͱͳ
ͬͪΔͪ
͵ΒͳͭͶͪͼͳ͌ͽͬͻͯͳͽͳͼͽͰͺͰ;ͽͳͪΒͪͭͶͫͪͶͳͲͪͳΒͰͪ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳ͌ͼͬͰͽͶ;
ͬͳ ͺͻͷͳΓͪΔͪ
ͺͼͽͪͬͳͶͳ ͼͷ Ͳͪͯͪͽ͵Ͱ ͳͼͽͻͪͱͳͬͪΔͪ
;ͽͬͻͯͳͽͳ ; ͵ͷ ͼͽͰͺͰ; ͭͶͫͪͶͳͲͪ
ͳΒͼ͵ͳͽ͵ͬͳͪͷͰΕ;Ͳͪͺͪͯ;͵;Ͷͽ;ͻ;ͺͻͰ͵ͿͳͶͷͼ͵Ͱ
ͶͳͽͰͻͪͻͰͳͷ;Ͳͳ͵Ͱ;ͷͰͽͼͽͳ
ͳͼͺͳͽͪͽͳ
ͼͽͪͬͬͰͼͽ;ͯͰͪͽͪͯͪͶͳͭͶͫͪͶͳͲͪͳΒͪͰͻ;ͳͶ͵ͪͶͰ͵;Ͷͽ;ͻͰͰͭͳͼͶͫͪΌͪ;ͽͳͪΒͪͪͳ
ͪͶͰ ͳͯͰͶͭͳΒͰ
ͳͼͺͳͽͪͽͳͯͪͶͳͭͶͫͪͶͳͲͪͳΒͪͰͭͪͽͳͬ;ͽͳͰͪͰͭͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ
́ͼͽͻͪͱͳͬͪΔͰͷͼ;ͫ;ͬͪΕͰͳͼͽ;ͯͰͽͳ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͌ͱͳ; N
̸ͪͶͳͲͪͯ
ͫͳΒͰͳͻͰͲ;Ͷͽͪͽͪͺ͵ͪͲ;ΒͰͲͪͽ;ͺͻͰͯͰΓͰͼͽͼͽ;ͯͰͪͽͪ͵ͪͼͽͪͬ;ͯͪͭͶͫͪͶͳͲͪͳΒͪ͵ͪͺͻͰͼ;
ͯͫͻΒͷͰͻͳ;ͽͳͰ͵ͪ͵ͪͿͻͷͳͻͪΔͰ
ͽͪ͵ͳͪͻͪͲͭͻͪͯΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͷͶͪͯͳ
͉̓͌͐͆̾̾͐́͡ ͵;Ͷͽ;ͻͪ
͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽ
ͼͽ;ͯͰͽͳ
ͪͳΒͪ
ͭͶͫͪͶͳͲͪͳΒͪ
1
rzjzboj@ptt.rs
2
͉ͪͯΒͰͪͼͽͪ;͵ͬͳͻ;ͺͻΒͰ͵ͽͪ t͆ͪͼͽͪͬͪͳ;ͰΔͰ ͺͻͫͶͰͷͳ
ͳΓͰͬͳͳͺͰͻͼͺͰ͵ͽͳͬͰi
ͫͻΒ
͵Βͳ
ͺͯͻͱͪͬͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ.
101
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺͇͌̽
͇ͯͻͰΌͳͬͪΔͰͷͳͯͬΌͰΔͰͷ;ͬͰͲ;ͺΒͷͬͪͳͲͪͼͶͬͪͻͪͯͪͺͼͽͪͬΓͪΒ;ͪͷͼͰͯͬͪͼͬͪ
ͺͳͽͪΔ͈ͪͻͬͺͳͽͪΔͰΒͰͼͽͰͽͪͺͯͻͪͲ;ͷͰͬͪͷͺͯͺΒͷͷ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽ
ͯͼ͵ͪ͵
ͯͰͿͳͳͼͪͽͳ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽ;͵ͽͰ͵ͼͽ; ͭͶͫͪͶͳͲͪͳΒͰ.
̻ͶͫͪͶͳͲͪͳΒͪ͵ͪͺͻͰͼͪͼͽͪ͵ͪͺͼͶͰͯͳͪ;ͯͻ;ͱͰͭͯͰͶͬͪΔͪͺͶͳͽͳ͵ͳ
ͯͻ;ͽ
ͬͰͳ
͵;Ͷͽ;ͻͳͳͰ͵ͷͼ͵ͳͿͪ͵ͽͻͪ
;ͺ;Ε;ΒͰͼͬͰͶͪͬͰͯͻ;ͽͬͪͯͪͱͳͬͰ;tΒͰͯͷͼͬͰͽ;i
;͵ΒͰͷͺͼͽͪΒ;ͼͬͰͬͳͰͷͰΌ;ͼͫͲͪͬͳͼͳ Giddens
ͼͽͻ
͆Ͱͼ;ͷΔͳͬΒͰͯͪͽͰͳ͵-
ͽͰͶ͵Ͱͳ ͯͻ;ͽͬͰͰ͵ͷͼ͵ͰͺͻͷͰͰͺͻͪͽͰͻͪͲͶͳͳͽͳͷͽͰͷͺͷͭͶͫͪͶͳͲͪͳΒͼ͵Ͱͽ͵
ͬͰ
ͽͰͷͳͬͯͬͯͳͯͺͻͳͫͶͳͱͪͬͪΔͪ͵;Ͷͽ;ͻͳͬͻͰͯͼͽͳͲͰͷͪΓͪ;͵ͻ;ͱͰΔ;
͆ͪͳͷͰ
ΒͪͬΓͪΒ;ͼͰͲͪͭͬͻͳͳͯͬͰΒ;ͽͰͻͳΒͪͽͰͻͳΒͰ͵ͬͰͻͭͰͳΒͰͳͽͰͻͳΒͰͯͳͬͰͻͭͰͳΒͰ
͈ͻͰͷͪ ͽͰͻͳΒͳ ͵ͬͰͻͭͰͳΒͰ
;ͼͶͰͯ ͽͰͶ͵ͭ
Ͱ͵ͷͼ͵ͭ ͳ ͺͻͳͬͻͰͯͭ ͳͷͺͰͻͪͽͳͬͪ
;
ͯ;ͱͰͷͬͻͰͷͰͼ͵ͷͺͰͻͳͯ;ͰͷͳͬͼͰ͵ͼͽͳͽ;ͳ;ͼͶͳͰͯͻ;ͽͬͰͰͼͽͻ;͵ͽ;ͻͰ
͵ΒͰ͵ͪ
ͻͪ͵ͽͰͻͳͰ ͽͰͯͰͳΒͪ ͺͻͳͬͪͽͪΔͪ ͫͻͪͲͪͪ ͺͪͪΔͪ ͳ ͬͻͰͯͬͪΔͪ ͬͻͰͯͼͳ ͼͳͼͽͰͷͪ
ͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͪͳͪͶͳ͵;Ͷͽ;ͻͪ ͅΒͳΕ
ͼͽͻ
͋ͰͻͳΒͪͯͳͬͰͻͭͰͳΒͰ
ͼͯͻ;ͭͰͼͽͻͪͰ
ͲͪͭͬͪͻͪͼͬͪͽͪΔͰͯͪΒͰͼͪͭͪ͵;Ͷͽ;ͻͳͳͳͶͪͪͳͲ
ͻͪͱͰͳΒͪ ͯ ͽͰͶ͵ͳ ͳ ͯͪ ΕͰ ͼͰ ͻͪͲͶͳ͵Ͱ ͳͲͷͰΌ; ͪͳͪͶͳ ͵;Ͷͽ;ͻͪ ͳͶͳ ͺͬͰΕͪͽͳ ͳͶͳ
ͼͽͪͽͳͪͺͻͳͫͶͳͱͳͼͽͷͳͬ; Ralston et al
ͼͽͻ–
͊ͬͻͰͷͰͷΒͰͻͪͲͬͳΒͰͪͳ
ͽͰͻͳΒͪ͵ͻͼͬͰͻͭͰͳΒͰ
͵Βͪͺ͵;ͪͬͪͯͪtͺͷͳͻͳiͪͬͰͯͰͰ͵ͻͪΒͼͽͳͳ͵ΒͪͺͶͪͲͳͯͺͻͰͽ
ͺͼͽͪͬ͵Ͱͯͪͼ;ͺͯΒͰͯͪ͵ͲͪͪΒͰͳͽͰͶ͵ͪͳ͵;Ͷͽ;ͻͪͯͰͽͰͻͷͳͪͽͪ
̹ͰͲͫͲͳͻͪͪͽͼ͵ΒͰͭͼͽͪͬͳͽͪͺͶͪͲͳͷ
ͼͽͬͪͻͪΔͰͳͯͻͱͪͬͪΔͰ ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰ
ͽͪ ;ͬͰ͵ ͺͻͰͽͺͼͽͪͬΓͪ ͻͪͲͭͻͪͳͪͬͪΔͰ ͻͷͳ ͳ ͬͻͰͯͼͽͳ ͵ΒͰ ͼͰ ͪͶͪͲͰ ;;ͽͪͻ ͳͯͰͽͳͽͰͽͪ
ͺΒͰͯͳͪͳ͵ΒͰͼͰͯͻͪͱͪͬͪΒ;͵ͻͲ͵;Ͷͽ;ͻ;ΒͰͯͭͯͻ;ͽͬͪ
ͪͷͭ;ͫͳͽͳͬͳͰͼͽͻ;͵ͳͪͳ
ͪͶͳ
ͻͰͭͳͪͶͳ
͵;Ͷͽ;ͻͳ
ͺͶͳͽͳ͵ͳ
ͻͰͶͳͭͳͲͳ ̻ͬͲͯͪͬͳΕ
͉̓͌̈́͋͌͆́́̽̾͆͋́͋̾͋–̸͈͇͠ͅ
͌ͽͻͪͭͪΔ;ͲͪͺͻͰͳͲͳΒͳͷͯͻͰΌͰΔͰͷͽͰͻͷͳͪ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽ,;ͳͶͳͼͷͯͪͬͰ
Ͷͳ͵ͳͫͻΒͯͰͿͳͳͳΒͪͺͻͬͰͼͽͬͰͯͰͿͳͳͰ͵;Ͷͽ;ͻ;;ͺͽͰ
ͯ͵ͼͰ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͺ
ͼͷͪͽͻͪ͵ͪΔͰͼͪͼͽͪͬͳͯͰ
ͽͪͷΒͰͪͷͰͽ;ͶͯͬͪͺͳͽͪΔͪͭͯͰͼͰͲͪͬͻͪͬͪ͵;Ͷͽ;ͻͪ
ͪͭͯͰ
ͺͳΔͰ ͳͲͭͻͪͯΔͪ ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ, ͳ ͽͪ ΒͰ ͽ ͼͺͰͳͿͳ ; Δͳͬͷ ͯͼ; ͽ
ΒͰͯͪͺΒͪͷͳͳͪͯͻͰΌͰͳͷͺΒͷͷ;ͺΒͷͬΒͳΒͰͻͪͻͳΒͳ͵ΒΒͯͰͿͳͳͼͪͳͺΒͪͷ ͺͻͳͺͪͯͪ
ͯ͠ͻͳͷͼ͵ͭͿͳͶͲͿͪ͏ͳͰͻͪ
͵ΒͳΒͰ;I ͬͰ͵;ͺͻͰͬͰͰͻͰ
;͈ͼͶͪͳͪͷͪ͋;ͼ͵;
Ͷͪͳͷͪ, ͵ͪ͵ ͼͰ ͼͷͪͽͻͪ
ͺͻͬͳ ; ͳͼͽͻͳΒͳ ;ͺͽͻͰͫͳ ͻͰ ͵;Ͷͽ;ͻͪ (QIJMPTPGJKB BVUFN DVMUVSB
animi),ͺͯ͵ΒͷΒͰͺͯͻͪͲ;ͷͰͬͪ͵;Ͷͽ;ͻ;Γ;ͯͼ͵Ͱͯ;Ͱ
ΔͰͼͬͲͪͰΔͰͺͳͼͽͬͰΕ;ΒͰͼͰ
ͼͺΒͷͬͳͷͪ ;ͲͬͳͰͼͽͳͳ;ͷͪͼͽͳ
ͼͶͫͯͰͳͫͭͪͽͼͽͬͪ ͼͽͬͪͻͪͶͪ͵ͭͯ;ͪ
͵ͪͳ ͼͰͭ
ͬͪΔͰͷΓ;ͯͼ͵Ͱͯ;Ͱ ͪͅͻ͵ͬͳΕ
ͼͽͻ
102
̸̸͈̹͇͇̺̿͆́ͣ̓͠;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
͉Ͱ͵;Ͷͽ;ͻͪͼͰ
;̾ͬͻͺͳ
;ͼͽͪͶͳͶͪ;͆Ͱͷͪ͵Β;XVIII ͬͰ͵;
;ͯͰͶͳͷ̸ͪͯͰͶ;ͭͪ Johann Chris-
toph Adelung
͵Βͳ ; ͼͬΒΒ ͵ΔͳͲͳ ́ͼͽͻͳΒͪ ͵;Ͷͽ;ͻͰ
͵;Ͷͽ;ͻ; ͯͰͿͳͳͰ ͵ͪ ͺͶͰ
ͷͰΔͳͬͪΔͰͼͬͳͯ;ͬͳͳͿͳͲͳ͵ͳͼͪͭͪͬͰ͵ͪ
ͽͳͷͰͳͰͶͰͪͳΒͰ͵ΒΒͺͻͳͺͪͯͪ
ͽͪ͵ͯͪ
ͬͪͻͰͳͼͽͬͻͰͷͰͲͪͪͬͪͺͻͼͬͰΕͰͼͽ
ͺͶͰͷͰΔͰͼͽͳͼ;ͺͽͳͶͼͽͫͳͪΒͪ ͺͻͰͷͪͪͅͻ
͵ͬͳΕ
ͼͽͻ
̺ͰΕͭͯͳͰͻͰ͵;Ͷͽ;ͻͪΒͪͬΓͪͼͰ;ͯͬͰͼͰͷͪͽͳ͵ͰͳΒͪͼͰ
ͽͰ
ͳ͵ͪ͵;Ͷͽ;ͻͪͳͶͳͳͬͳͶͳͲͪͳΒͪ– ͺͯ͵ΒͷͼͰͺͯͻͪͲ;ͷͰͬͪΒ;ͽͰͳ͵Ͱ
ͺͻͪ͵ͽͳͰͷΕͳͬͰ
͵ͪͯͪͬͶͪͯͪͺͻͳͻͯͷ͵ͻͳͼͽͰΕͳͪ;͵;ͳ
͵;Ͷͽ;ͻͪ– ͵ͪͯ;ͬͳͯ;Ͱͬ ͫͭͪͽͼͽͬͬͰ
͵ͪ ͳ ΔͰͭͬͭ ͳͽͰͶͰ͵ͽͪ ͉ͪͲͷͪͽͻͪΔͪ ͺΒͷͪ ͵;Ͷͽ;ͻͰ ;͵ͪͲ;Β; ͯͪ ͵;Ͷͽ;ͻͪ ͵ͪ ͼͳͼͽͰͷ ͬͻͰͯͼͽͳ
ͺͷΕ;͵ΒͰͭͼͰ;ͼͺͼͽͪͬΓͪΒ;ͯͼͳͳͲͷͰΕ;ͺΒͰͯͳͪͳͯͻ;ͽͬͪͳͷͪͳͲͻͪͲͳͽΓ;ͯͼ͵;ͯͳͷͰ
ͲͳΒ;
͵ΒͪͼͰͭͶͰͯͪ͵ͻͲͯͬͪͼͰͭͷͰͽͪͺͻͬͳΒͰͯͻ;ͽͬͳΔͰͷ;ͺͻͳͺͪͯͪΒ;Εͳͫͻͪͼͳ͵;Ͷͽ;ͻͰ
ͪ
ͯͻ;ͭͳΒͰͼ͵ͶͺͶͳͼͽͳ
ͯͼΒͰͯͳ͵Ͱ͵Βͪͺͻͳͺͪͯͪͽͷͯͻ;ͽͬ;͈ͬͰͲͪͼͽͬͪͯͬͪͼͰͭ
ͷͰͽͪ ͼͰ ͳͲͻͪͱͪͬͪ ;ͼͬͪΒͪΔͰͷ ͯͻ;ͽͬͰͳ ͳ ͵;Ͷͽ;ͻͳ ͻͷͳ
ͬͻͰͯͼͽͳ ͳ ͲͪͽͰͬͪ ͯͪͽͰ
ͯͻ;ͽͬͰͰͲͪΒͰͯͳͰ ͺͻͰͷ̻ͪͪΒͳΕͳ̻ͻͪͯͳΕ
ͼͽͻ
̓;Ͷͽ;ͻͪΒͰͼͬͰͽͳΒͰͺͻͳ
ͻͯͪͳͳͷͪͪͭͶͪͰ;Γ;ͯͼ͵;ͯͳͷͰͲͳΒ;;ͳͷͲͪͰΔͳͷͪ͵Βͪͳͼͽͳ;ͼͽͬͪͻͪͶͪ͵;Ͷͳͼͽ
ͪͭͶͪͪͬͪ̓Ͷͯ̈́Ͱͬͳ͊ͽͻͼ Claude Levi-Strause
ͪͽͲͪͳͯͪͼͬΒͳͷ;ͳͬͰͻͲͪͶͳͷͬͻͰͯ
ͼͽͳͷͪ ͵;Ͷͽ;ͻͪ ͪͯͳͶͪͲͳ ͭͻͪͳͰ ͵͵ͻͰͽͭ ͯͻ;ͽͬͪ ͳ ͼͬΒͳͷ ͼͽͬͪͻͪͶͪ͵ͳͷ ͽͬͻͰͬͳͪͷͪ
ͳͼͺ;Δͪͬͪ ͳͼͽͳͼ͵ͳ ͼͷͳͼͪ ͼͬͪ͵ͯͰͬͭ ͱͳͬͽͪ ͬͰ͵ͪ ͪͅͻ͵ͬͳΕ
ͼͽͻ
̽ͻ;ͭͳͷ
ͻͰͳͷͪ
ͼͽͬͪͻͳͬͪΔͰ͵;Ͷͽ;ͻͰ
ͳͽͰͻͪ͵ͳΒͷͯͻ;ͽͬͪͳͺΒͰͯͳͪ
ͺͯͻͪͲ;ͷͰͬͪͼͬͪͽͪΔͰ͵;Ͷ
ͽ;ͻͰͯͬΒͪ͵ ;ͳͻͰͷͼͷͳͼͶ;
ͭͯͰͼͰͺͯͻͪͲ;ͷͰͬͪͼͬͰͽΒͰͬͰ͵ͼͽͬͻͳ
ͯͼͼͬͪ
ͷͪͽͰͻͳΒͪͶͪ ͳ ͯ;ͬͪ ͯͫͻͪ
ͳ ; ;ͱͰͷ ͼͷͳͼͶ;
; ͵Βͳ ;ͶͪͲͳ ͯ;ͬ ͼͽͬͪͻͪͶͪͽͬ ͬͰ͵ͪ
̹ͻͪ͵ͬͳΕ
ͼͽͻ
͉;ͼ͵ͳ ͼͰͷͳͽͳͪͻͳ͵;Ͷͽ;ͻ;ͯͻͰΌ;Β;͵ͪͳͿͻͷͪͳΒ;͵;Ͷͽ;ͻͪͳͷͪͼͬΒͼͽͬͯͪ͵Ͱ
ͽͻͳͰͳͪ͵;ͷ;ͶͳͻͪͳͿͻͷͪͳΒͰ͵ΒͰͼ;ͰͺͯͰͲͪͯͻͱͪͬͪΔͰͱͳͬͽͪ
͵ΒͰͼͰͫͳͽͷͰΔͪΒ;
͵ͪ͵ͼͰͷͰΔͪͳΒͰͲͳ͵̓;Ͷͽ;ͻͪΒͰ;ͳͼͽͻͳΒͳ͵ͼͽͳͽ;ͳͼͪͪ͵ͪ͵ͷ;ͳ͵ͪͳͳͼͳͼͽͰͷͳͲͪͽ
ͺͯͶͰͱͰ ͳͼͽͳͷ ͵ͼͽͻ;͵ͽͳͬͳͷ Ͳͪ͵ͳͷͪ ͵ͪ ͳ ͼͽͪͶͳ ͼͰͷͳͽͳ͵ͳ ͼͳͼͽͰͷͳ ͇ͽ;ͯͪ ̈́ͽͷͪ
Ͳͪ͵Γ;;ΒͰͯͪΒͰ͵;Ͷͽ;ͻͪͪͼͽͪͶͪ͵ͪͳͼͽͻͳΒͼ͵ͪͺͻͷͰͪͼͰͷͳͽͳ͵ͭͼͳͼͽͰͷͪ ΒͰͲͳ͵ͪ
͵Βͳͷ
ͱͰͯͪ;ͶͪͲͳ;ͯͻ;ͭ;ͳΒͰͻͪͻͳΒ;ͼͳͼͽͰͷͪ
ͪͶͳͳͯͪͫ;ͯͰͼͪͷͼͽͪͶͪͼͳͼͽͰͷ ͺͻͰͷͪͪͅͻ͵ͬͳΕ
ͼͽͻ
̽ͰͿͳͳͼͪΔͰ ͵;Ͷͽ;ͻͰ ͵ͪ ͪͳͪ ͱͳͬͽͪ ͪͶͪͲͳͷ ͳ ͵ͯ ͉ͰΒͷͯͪ ̺ͳͶͳΒͪͷͼͪ Raymond
Williams
͵Βͳ;ͯͳͰͽͳͻͳͻͪͲͶͳͳͽͪͲͪͰΔͪ͵;Ͷͽ;ͻͰ͵ͪͺΒͰͯͳͪͪͯ;ͬͪͪͬͳ͵ͪ͵ͪ
ͼͽͪΔͰͳͽͰͶͰ͵ͽ;ͪͶͭͪͺͻͰͽ͵ͪͯͻ;ͽͬͪ;ͰͶͼͽͳ͵ͪ;ͷͰͽͼͽ͵ͪͼͬͰͫ;ͬͪͽͪͪͳͱͳ
ͬͽͪͭͻ;ͺͰΓ;ͯͳ Eagleton
ͼͽͻ
͆Ͱͼͺͻ
͵;Ͷͽ;ͻͪͭͻͪͯͳͳͯͰͽͳͽͰͽΒͰͯͭͯͻ;ͽͬͪ
ͪͳͱͳͬͽͪΔͰͭͬͳͺͻͳͺͪͯͳ͵ͪ
ͫΒͰͯͳΔ;ΒͰͳͯͰΒͰͳͪͬͳ͵Ͱ͵ΒͰͼͰͯͰͶͰͳͺͻͰͼͰͭͰͰͻͪ
ͳΒͪͷͪ )BSBMBNCPT
ͼͽͻ
̽ͻ;ͭͳͷ ͻͰͳͷͪ
ͭͻͪͯͳ ͼͰ ͵;Ͷͽ;ͻͳ ͳͯͰͽͳͽͰͽ ͺΒͰͯͳͪ
́ͲͭͻͪͯΔͪ ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ ͼͰ ͷͱͰ ͺͼͷͪͽͻͪͽͳ ͵ͪ ͺͻͰͼ ; ͵ΒͰͷ ͼͰ ͯͳͻͰ͵ͽ ͼ;
ͺͻͽͼͽͪͬΓͪΒ; ͯͬͰ ͺͽͻͰͫͰ
ͺͽͻͰͫͪ Ͳͪ ;ͳͬͰͻͲͪͶΕ; ͺΒͰͯͳͳ ͵;Ͷͽ;ͻͪ ͳ
ͺͽͻͰͫͪ Ͳͪ
ͰͷͳͬΕ; ͺͽͬͪΔͪ ͼͺͰͳͿͳͼͽͳ ͺΒͰͯͳͳ ͵;Ͷͽ;ͻͪ ͉Ͱ ΒͰ ͺͻͰͼ; ͵Βͳͷ ͼͰ
;ͽͰͷͰΓ;Β;ͫͪͲͳͰ͵;Ͷͽ;ͻͰͬͻͰͯͼͽͳͳͳͼͽͬͻͰͷͰͺͻͳͰΔͳͬͪͳΒͰͻͪͻͳΒ͈ͪͽͻͪͭͪͲͪ
͵;Ͷͽ;ͻͳͷͳͯͰͽͳͽͰͽͷͺͼͽͪΒͰͿ;͵ͳΒͪ͵;Ͷͽ;ͻͰ Kokoviǀ
ͼͽͻ
103
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̓ͻͪͽͪ͵ͺͻͰͭͶͰͯΒͰͯͭͫͻΒͪͯͰͿͳͳͳΒͪ͵;Ͷͽ;ͻͰ;͵ͪͲ;ΒͰͪΔͳͬ;ͻͪͲͶͳͳͽͼͽ;ͯͰͿͳͳ
ͼͪΔ;
ͪͼͽͪͶ;͵ͪ ͺͼͶͰͯͳͪ ͺͻͷͰͪ;ͳͼͽͻͳΒͼ͵ͳͷͼͳͼͽͰͷͳͷͪ– ͯ͵ͶͳΒͪͶͳͪͻͼͽͪͬͪ
ͺͻͰ͵ͪͳͪͶͳͼͳͼͽͰͷͪ
ͯͷ;ͶͽͳͪͳͪͶͭͫͳͲͳͼͪ Katunariǀ
͉ͪͲͬΒ͵;Ͷͽ;ͻͰͳ
͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͺΒͰͯͳͪͯͪͪͼͷͱͰͼͰͺͼͷͪͽͻͪͽͳͼͪͷ;͵ͬͳͻ;ͭͶͫͪͶͳͲͪͳΒͰ
͵Β;
ͼͬͪͽͪͷ͵ͪͰ͵ͷͼ͵ͳ
ͺͶͳͽͳ͵ͳͳ͵;Ͷͽ;ͻͳͺͻͰͼͲͪͼͬͪͪͳͯͰΒͳͭͶͫͪͶͭͼͰͶͪ
ΒͰͯ
ͭͯͻ;ͽͬͪ
ͯͻ;ͽͬͪ͵ΒͰ;ͳ ͳͼͶͳ̸͵ͺΌͰͷͯͼͽͪͬͳͽͪͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪ͵
ͽͰ͵ͼͽ;ͳΒͰͷ͵ͻͳΓ;ͼͰͻͪͲͬͳΒͪ͵;Ͷͽ;ͻͪ
ͯͪͰͷͳͬͷͻͪͯΕͳͯͼ;ͼͻͰͽͪΔͪͻͪͲͶͳͳͽͳ
͵;Ͷͽ;ͻͪ
ͽͯͪΒͰͺͼͰͫͪͺͰͪͽͻͪͲ;ͷͰͬͪΔ;ͳͬͻͰͯͬͪΔ;ͻͪͲͶͳͳͽͳ͵;Ͷͽ;ͻͪ
ͳͽͰͻ͵;Ͷͽ;ͻͪ
ͶͳͲͷͪͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͷͪ Katunariǀ
̸̸͈͇͇̺͇͇͉͚̻͇̹͆̽̾̾̾̈́̈́́̀͢͠ͅ͏́̾͠
͆ͪͺͰͽ͵;XXI ͬͰ͵ͪ ͼͬͰͰΕͰͼͰͺͷͳΔͰͭͶͫͪͶͳͲͪͳΒͪ͵ͪͬͻͶ͵ͷͺͶͰ͵ͼͪͯͻ;ͽͬͰͳ
ͺͻͰͼ͵ΒͳͷͼͰͪͼͺͰͳͿͳͪͪͳͼͺͻͬͯͳ;ΒͰͯͳΔͪͬͪΔͰͬͰͪͼͽͬͪ;tͼͬͰͽͼ͵ͯͻ;ͽͬi
ͽͲͪͪΒ;ͽͳͰͪͼͬͰͫͶͪͼͽͳΓ;ͯͼ͵ͭͱͳͬΓͰΔͪ͆Ͱͼͺͻ
ͽͰͻͷͳtͭͶͫͪͶͳͲͪͳΒͪiͼͰͰ
ͷͱͰͳͲͫͰΕͳ
ͫͰͲͫͲͳͻͪͪͽ͵ΒͰͷͪͼͺͰ͵ͽ;ͪͰͭͱͳͬͽͪͼͰͻͪͯͳͶ̓ͪ͵ͼ;ͪͰͰͶ͵;ͺ
ͺͪͪΔͰ
ͯͰͶͬͪΔͰ ͳ ͻͪͯ ͳͲͶͱͰͳ ͭͶͫͪͶͳͷ ;ͽͳͪΒͳͷͪ ͵Βͳ ͪͷ ͯͶͪͲͰ ͺͼͻͰͯͼͽͬͷ
ͻͪͲͳͷͰͯͳΒͪ
Ͱ͵ͷͳΒͰͳͯͻ;ͭͳͼͿͰͻͪΓ;ͯͼ͵ͭͯͰͶͬͪΔͪ
ͷͭͳͺΒͰͯͳͳ
;ͼͽͪͬͰͳͻͭͪ
ͳͲͪͳΒͰ ͳͲͼͰ ͼͬΒͪ ͷͳΓͰΔͪ ͭͶͫͪͶͳͲͪͳΒͳ ͠Ͱͯͳ ͫͰͲͻͰͲͰͻͬ ͳͷͪΒ; ͺͲͳͽͳͬͪ ͼͽͪͬ
ͭͶͫͪͶͳͲͪͳΒͳ ͵ͪ Ͱͷͳͬͷ ͺͻͰͼ;
ͯ͵ ΒͰ ͯͻ;ͭͳ ͰͷͳͶͼͻͯ ͪͺͪͯͪΒ; ͊ͬͪ͵ͪ ͼͽͻͪͪ
ͼͷͪͽͻͪͯͪͺͼͰͯ;ΒͰͰͼͺͻͰͪͻͭ;ͷͰͽͰͲͪͼͬΒͼͽͪͬ ̹ΒͬͳΕͳͼͪͻ
ͼͽͻ3).
͋ͰͻͷͳtͭͶͫͪͶͳͲͪͳΒͪiͳΒͰͬ(ͺͻͬͳͺ;ͽͼͰΒͪͬΓͪ;XIX ͬͰ͵;, ͪͼͪͷͪͳͯͰͶͭͳΒͪͪ͵ΒΒ
ͺͳͬͪͺͽͳͰͳͲXVIII ͬͰ͵ͪ
ͳͪ͵ΒͰ;ͺͼͶͰͯΔͰͬͻͰͷͰͺͼͽͪΒͰͯͪͯͪΒ;ͽͳͪΒͳΒͳͺΒͷͬͪ
;ͳͯͰ͵ͼ;ͳͽͪͽͪͯͻ;ͽͬͰͳͪ;͵ͪ SCI
̹ΒͬͳΕ
ͼͽͻ
̽ͰͿͳͳͼͪΔͰͺΒͷͪͭͶͫͪͶͳͲͪͳΒͰͺͻͰͽͺͼͽͪͬΓͪͿ͵;ͼͳͻͪΔͰͪΒͰͯͭͶͰͯͳͽͰͳͲͫͳΓͪ
ͻͪͲͶͳͳͽͳͫͶͪͼͽͳ Ͱ͵ͷͳΒͪ
ͺͻͪͬ
ͫͻͪͲͬͪΔͰ
͵;Ͷͽ;ͻͪͳͼͶͳ
̹ͰͲͫͲͳͻͪͪͽ͵ΒΒ
ͫͶͪͼͽͳͼͰͻͪͯͳ
ͭͶͫͪͶͳͲͪͳΒͪͼͰͯͰͿͳͳͰ͵ͪͰ͵ͼͺͪͲͳΒͪͭͶͫͪͶͳͬͰͲͪ͵ΒͰͫ;ͬͪͽͪΒ;ͬͳ
ͰͬͰͶͳ͵ͳͺͻͰͼͪ͵ΒͳͼͰ
ͭͰͰͻͪͶ
ͷͭ;ͻͪͲ;ͷͰͽͳ͵ͪtͺͻͰͼͺͬͰͲͳͬͪΔͪͰ͵ͷͼ͵ͳͳ
ͿͳͪͼͳΒͼ͵ͳͽ͵ͬͪͪͼͬͰͽͼ͵ͷͳͬ;ͽͰͱΔͪ͵ͪ;ΒͰͯͳΔͪͬͪΔ;ͽͻͱͳͽͪͳͳͻͰΔ;Ͱ͵ͷͼ͵Ͱ
ͪ͵ͽͳͬͼͽͳͪͭͶͫͪͶͰͻͪͲͷͰͻͰͳͲͬͪͪͳͪͶͳͭͻͪͳͪ
;ͲΒͪͪΔͰͷͰΌ;ͼͫͰͲͪͬͳͼͼͽͳ;
ͼͬͰͽͼ͵ΒͰ͵ͷͳΒͳi ̓ͶͪΒ
͑ͳͺ͵ͪ
ͼͽͻ
͋ΒͰͯ;ͭͽͻͪΒͪ
ͬͳͰͯͳͷͰͲͳͪͶͳͺͻ
Ͱͼ͵ΒͳͺͯͻͪͲ;ͷͰͬͪͳͻͰΔͰͶͳͫͰͻͪͶͰͳͯͰͶͭͳΒͰ
ͼͽͬͪͻͪΔͰͼͶͫͯͭͼͬͰͽͼ͵ͭͽͻͱͳͽͪͳ
ͼͶͫͯͰͻͪͲͷͰͰͳͲͷͰΌ;Ͷ͵ͪͶͳͽͰͽͪ
ͼͽͰͯͰͳΒͷͼͬͰͬͰΕͰͺͬͰͲͪͼͽͳͳ;ͫͻͲͪͬͪΔͪͯͻ;ͽ
ͬͰͳͯͰͶͪͽͼͽͳͪͺͶͪͰͽͪͻͷͳͬ;
ͽ
ͲͪͬͪΓ;Β;ΕͳͫͻͲͷͻͪͲͬΒ;ͳͿͻͷͪͳͰͽͰ
ͶͭͳΒͰ
ͬͯͳ͵ͪͼͽͬͪͻͪΔ;;ΒͰͯͳΔͰͰͼͬͰͽͼ͵ͰͲͪΒͰͯͳͰ ̺;ͶͰͽͳΕ
̹ͰͲͫͲͳͻͪͪͽͳͲ͵ΒͰͫͶͪͼͽͳͺͼͷͪͽͻͪͷͭͶͫͪͶͳͲͪͳΒ;
ͼͽͳͰͼͰ;ͽͳͼͪ͵ͯͪͼͰͼ;ͽͳͪ
ͭͶͫͪͶͳͲͪͳΒͰ ͺͪΒͫΓͰ ͷͱͰ ͻͪͲ;ͷͰͽͳ ͪ͵ ͼͰ ͺͼͷͪͽͻͪ ͵ͻͲ Ͱͽͳͻͳ ͷͯͰͶͪ ͽͰͻͳΒͼ͵Ͱ ͺͰͻ
ͰͺͳΒͰͭͶͫͪͶͳͲͪͳΒͰ ̓ͻ;ͫͳ
ͼͽͻ
ͼͽͬͪͻͪΔͰΒͰͯͭͼͬͰͽͼ͵ͭͼͳͼͽͰͷͪ
ͼͽͬͪ
104
̸̸͈̹͇͇̺̿͆́ͣ̓͠;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
ͻͪΔͰͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͿͻͷͳͻͪΔͰͭͶͫͪͶͭ͵ͪͺͳͽͪͶͳͲͷͪ
ͼͽͬͪͻͪΔͰͭͶͫͪͶͭͼͬͰͽͼ͵ͭ
ͯͻ;ͽͬͪ
͌͵ͽͰ͵ͼͽ;ͪͬͰͯͰͭͷͯͰͶͪͳΒͰͽͰ͵ͳͲͬͰͼͽͳͲͪ͵Γ;ͪ͵ͯͪͼͰͭͶͫͪͶͳͲͪͳΒͪͯͼͳͪ
ͳΔͰͳ;ͯͪͼͬͳͼͬͰͬͳͰͱͳͬͳͷ;tΒͰͯͷͼͬͰͽ;i
ͽͪ͵ͯͪͼͰΒͪͬΓͪͷͰΌ;ͲͪͬͳͼͼͽͺΒͰͯͳͪͪ
ͭͻ;ͺͪ ͳ ͪͳΒͪ
͵Βͪ ͼͰ ͷͱͰ ͺͻͽ;ͷͪͳͽͳ ͵ͪ ͺͼͶͰͯͳͪ ͲͪΒͰͯͳ͵ͭ ͯͰͶͬͪΔͪ ͺͶͳͽͳ͵ͳ
͵;Ͷͽ;ͻͳ
ͯͻ;ͽͬͰͳͳͰ͵ͷͼ͵ͳͿͪ͵ͽͻͪ Giddens
ͼͽͻ
͇ͬͪ͵ͪͬͲͪ͵Γ;ͪ͵ͪͷͰΕͰ
ͺͳͽͪΔͰͯͪͶͳΕͰ
ͲͫͭͷͰΌ;ͼͫͰͺͬͰͲͪͼͽͳͿͪ͵ͽͻͪͺͻͳͬͻͰͯͭͻͪͲͬΒͪͳΔͳͬͭͺͻͳͫͶͳ
ͱͪͬͪΔͪͭͶͫͪͶͷͷͯͰͶ;
ͯΕͳͳͯͺͻͳͫͶͳͱͪͬͪΔͪ͵;Ͷͽ;ͻͳ
ͬͪͼͺͳͽͳͳͫͻͪͲͬͳͬͻͰͯ
ͼͽͳͺΒͰͯͳͪͪ
ͭͻ;ͺͪͳͪͳΒͪ
ͳͷͰͼͷͼͰͺͻͳͫͶͳͱͳͶͳͼͽͪͬͬͳͷͪ ͵ΒͰͲͪͭͬͪͻͪΒ;ͺͻͳͼͽͪ
ͶͳͰͽͰͻͳΒͰ͵ͬͰͻͭͰͳΒͰ ͅΒͳΕ
ͼͽͻ
͊Ͷͳ͵ͪ ͊ͳͷͫͶͳ͵ͳͺͻͳ͵ͪͲͭͶͫͪͶͳͲͪͳΒͰ͵Βͪͺ;ͽͪ͵ͻͰΔͰ;ͼͬͳͷͯͰͶͬͳͷͪͼͬͰͽͪ
̈́ͪͻ
ͼͽͻ
̾ͬͳͯͰͽΒͰͯͪͼͰͬͰΕͳͪͳͼͽͻͪͱͳͬͪͪ;ͭͶͪͬͷͫͪͬͳ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰͪͫͻͪͲ
ͬͪΔͰ
ͳͼͽͻͪͱͳͬͪΔͰͷ ͼͽͪͬͬͪ ͼͽ;ͯͰͪͽͪ ͭͶͫͪͶͳͲͪͳΒͳ
;ͽͳͪΒ; ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͵;Ͷͽ;ͻ;
͚ͻΌͰͬͳΕ
̓ͪͶͪΔ
0̓ͪͽ;ͪͻͳΕ
Štulhofer, 2001. ͳͯͻ;ͭͳ
;ͽͳͪΒ;ͲͪͺͪͯͰͳͬͳ
ͶͳͲͪͳΒͰ;ͼͷͳͼͶ;ͺͪͯͪͷͻͪͶͳͬͻͰͯͼͽͳ Esposito
ͳͼͶͳ̀ͪͽͪͫͻΒͳͼͽͻͪͱͳͬͪΔͪ
ͼͰͫͪͬͳ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰͪͺͼͳͶ͵Ϳ;͵ͳͳͼͪΔͰͺΒͰͯͳͪͼͪͼͽͪͬͳͽͪ;ͬ
ͪΔͪͳͯͰͽͳͽͰͽͪ͆ͪͳͷͰ
ΒͪͬΓͪΒ;ͼͰ͵ͼͽͪͽͪͳΒͰͯͪͼͰͳͻͷͼͬͰͽͪ
͵ͯͷͶͪͯͳΓ;ͯͳ
ͻͪͲͬͳΒͪΒ;
ͯͬ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͳͪͼͽͪͶͳ͵ͪ͵ͷͫͳͪͳΒͪͼͺͼͽͬͰͭͶ͵ͪͶͭͳͯͰͽͳͽͰͽͪͼͳͯͰͽͳͽͰ
ͽͷͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ͈ͼͶͰͯͳͪͯͬ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪ ΒͰͼͽͰͺͻͪͼͽ͵Ϳ;ͲͳΒͰ;ͳͼͽͻͪͱͳ
ͬͪΔ;ͼͺͼͽͬͰͭͳͯͰͽͳͽͰͽͪ͵ͯͷͶͪͯͳΓ;ͯͳ
ͽΒͰͲͪͪΒͺͻͳͼ;ͽ;ͰͲͪͺͪͯͳͷ͵;Ͷͽ;
ͻͪͷͪ "SOFUU
ͼͽͻ#FSSZ
4FHBMM
-POOFS
#FSSZ
͆Ͱͷͪͼ;ͷΔͰ
ͭͶͫͪͶͳͲͪͳΒͪͼͫͷ;ͼͳͬͰͶͳ͵;ͺͻͷͰ;; ͬͻͰͯͼͰͼͳͼͽͰͷͰ
͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽ
ͽͰͶ
ͭͳΒ;
͵ͷ;ͳ͵ͪͳΒͰ
ͼͬͰͽͼ͵; Ͱ͵ͷͼ͵; ͻͪͲͷͰ; ͳ Β ͷͭ ͽͭͪ (Korenǁiǀ
Kampl, Šajkoviǀ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̸̸͇͇͇̻͉̺̾͋̽̈́́́͊͋̿́͢͠ͅ
͈ͶͪͲͰΕͳ ͯ ͽͰͻͳΒͼ͵ͳ ͻͪͲͷͪͽͻͪΔͪ ͺΒͷ; ͳ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪ ͭͶͫͪͶͳͲͪͳΒͰ
͵ͪ ͳ
͵;Ͷͽ;ͻͷ ͳͯͰͽͳͽͰͽ; ͵ͪ ͺͻͰͼ;
; Ϳ͵;ͼ ͳͼͽͻͪͱͳͬͪΔͪ ͺͼͽͪͬͳͶͳ ͼͷ ͼͽͪͬͬͰ ͼͽ;ͯͰͪͽͪ
͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪ͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳ́ͽͰͻͰͼͬͪΔͰ
ͲͪͳͼͺͳͽͳͬͪΔͰͼͽͪͬͬͪͼͽ;ͯͰͪͽͪͫͪͲͳͻͪΒͰͪͳΔͰͳͳͯͪͭͶͫͪͶͳͲͪͳΒͪ
͵ͪͼͬͰͽͼ͵ͳͺͻ
Ͱͼ
Ͱͷͳͬ ͯͰͽͰͻͷͳͳͰ ͺͰͯͪͭ͵Ͱ ͳ ͬͪͼͺͳͽͰ ͳͲͪͲͬͰ
͵Βͳ ͼͰ ͭͶͰͯͪΒ; ; ͯͳͶͰͷͳ ͽͪ
Ͳͪͺͻͪͬ
ͳͷͪͯͷͳͪͽͪ;ͽͳͪΒͪͳͲͭͻͪͯΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͷͶͪͯͳ– Ͳͪͺͪͯͪ͵;Ͷͽ;ͻͪ
ͪͳͪͶͪͳͯͰͶͭͳΒͪͳͶͳ;ͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ͊ͽͭͪͳΓͬͭͳͼͽͻͪͱͳͬͪΔͪͭͶͪͼͳ͌ͽ
ͬͻͯͳͽͳ ͼͽͰͺͰ ;ͽͳͪΒͪ ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͵;Ͷͽ;ͻͳ ͳͯͰͽͳͽͰͽ ͷͶͪͯͳ ͇ͬͪ͵ ͯͰͿͳͳͼͪ ͳΓ
ͳͼͽͻͪͱͳͬͪΔͪͯͪΓͰͼͷ͵͵ͻͰͽͳͲͬͪͶͳ͵ͻͲͼͶͰͯͰΕͰͲͪͯͪͽ͵ͰͳͼͽͻͪͱͳͬͪΔͪ
;ͽͬͻͯͳͽͳͼͽͪ
ͬͬͰͼͽ;ͯͰͪͽͪͪͷͰͽͪΔ;ͲͪͺͪͯͰ͵;Ͷͽ;ͻͰͺͻͰ͵ͿͳͶͷͼ͵Ͱ
ͶͳͽͰͻͪͻͰ
ͷ;Ͳͳ͵Ͱͳͯͻ;ͭͰ;ͷͰͽ
ͼͽͳ ͵ͪ ͪͳ; ͳͷͺͶͰͷͰͽͳͻͪΔͪ ͭͶͫͪͶͳͲͪͳΒͰ
ͳͼͺͳͽͪͽͳ ͼͽͪͬͬͰ ͼͽ;ͯͰͪͽͪ ͽͷͰ ͯͪ Ͷͳ
ͭͶͫͪͶͳͲͪͳΒͪͰͭͪͽͳͬ;ͽͳͰͪͰͭͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ
ͳͼͺͳͽͪͽͳͼͽͪͬͬͰͼͽ;ͯͰͪͽͪͯͪ
ͶͳͭͶͫͪͶͳͲͪͳΒͪͼͶͫͪΌͪͯ;ͽͳͪΒͪͪͳͪͶͰͳͯͰͶͭͳΒͰ
͌ͼ͵Ͷͪͯ;ͼͺͼͽͪͬΓͰͳͷͲͪͯͪͳͷͪͳͼͽͻͪͱͳͬͪΔͪ
ͺͼͽͪͬΓͰͰͼ;ͼͶͰͯͰΕͰͳͺͽͰͲͰ
̻ͶͫͪͶͳͲͪͳΒͪͪͷͰΕͰͲͪͺͪͯ;͵;Ͷͽ;ͻ;ͺͻͰ͵ͿͳͶͷͼ͵Ͱ
ͶͳͽͰͻͪͻͰ
ͷ;Ͳͳ͵Ͱͳͯͻ;ͭͳ ;ͷͰͽ
ͼͽͳ
̻ͶͫͪͶͳͲͪͳΒͪͰͭͪͽͳͬ;ͽͳͰͪͪͰͭͬͪΔͰͳ;ͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ
̻ͶͫͪͶͳͲͪͳΒͪͼͶͫͪΌͪͯ;ͽͳͪΒͪͪͳͪͶͰͳͯͰͶͭͳΒͰ
́ͼͽͻͪͱͳͬͪΔͰͷͼ;ͫ;ͬͪΕͰͳͼͽ;ͯͰͽͳ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͌ͱͳ; N
͌Ͳͻͪ͵
ΒͰͼͶ;ͪΒͪ
ͪͼͽͻ;͵ͽ;ͻͪ;Ͳͻ͵ͪΒͰͺͻͳ͵ͪͲͪͪ;ͽͪͫͰͶͳ
͋ͪͫͰͶͪ ͊ͽͻ;͵ͽ;ͻͪ;Ͳͻ͵ͪͺͻͰͷͪͭͯͳͳͼͽ;ͯͳΒͪͳͺͶ;
̻ͯͳͪͼͽ;ͯͳΒͪ ͈Ͷ
I II III IV ͅ;͵ͳ ̿Ͱͼ͵ͳ ͌͵;ͺ
f % f % f % f % f % f %
28,70 27,79
70
27
439
͆ͰͲͪͬͳͼ;ͬͪͻͳΒͪͫͶ;ͳͰͺͶͳͼͺͳͽͪͳ͵ͪͳͭͯͳͪͼͽ;ͯͳΒͪ
ͯ͵ΒͰͲͪͬͳͼͪͬͪͻͳΒͪͫͶͪͼͬͪ
ͽͪΔͰͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͳͲͭͻͪͯΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽ͈ͪͻͳͷͰΔͰͪΒͰͯͰ
ͼ͵ͻͳͺͽͳͬͪ ͪ;ͳͼͽͻͪͱͳͬͪ͵ͪ ͷͰͽͯͪ
ͪ ͯ ͷͰͻͳ ͳͼͽͻ;ͷͰͪͽͪ ͺͻͰͯͰͶͳͶͳ ͼͷ ͼͰ Ͳͪ
ͺͰͽͼͽͰͺͰ; ̈́ͳ͵Ͱͻͽͬ; ͼ͵ͪͶ; ͼͽͪͬͬͪ ͊ͳͻͬͳ ͻͰͲ;Ͷͽͪͽͳ
ͯͫͳΒͰͳ ͺ;ͽͰͷ ̈́ͳ͵ͰͻͽͬͰ ͼ͵ͪͶͰ
ͺͻͳͶͳ͵ͷ ͫͻͪͯͰ͵Ͱͽͻͳͼͪͳͼ; ;ͽͻͳ ͼͽͰͺͰͪ ͯͭͬͻͪ ͼͶͪͱͰͷ ͼͰ
ͰͷͪͷͷͳΓͰΔͰ
Ͱ
106
̸̸͈̹͇͇̺̿͆́ͣ̓͠;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
ͼͶͪͱͰͷͼͰ
͇ͫͻͪͯͪͺͯͪͽͪ͵ͪΒͰ;ͻͪΌͰͪͺͷΕ;͈͊͊͊ͼͿͽͬͰͻͼ͵ͭͺͪ͵Ͱͽ͎ͪͳͺͽͰͲͰͼ;ͽͰͼͽͳ
ͻͪͰͳͲͻͪ;ͪͬͪΔͰͷ͎ͳ͵ͬͪͯͻͪͽͽͰͼͽͪ
̸̸̸̸͉͉̺̾̀͌̈́͋͋́́͊͋̿́͢
͊ͽͪͬͬͰͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͿͻͷͳͻͪΔͰͳͳͲͭͻͪͯΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰ
ͽͪͺͼͷͪͽͻͪͶͳͼͷ͵ͻͲΔͳͬ;ͺͻͰͯͰΓͰͼͽͲͪͽͬͻͯΔͰ͵ΒͳͷͪͼͰ
ͼͶͪͱ;ͼͯͪͽͷͽͬͻͯΔͷ
ͰͷͪΒ;ͷͳΓͰΔͰͺͼͽͪͬΓͰΒͽͬͻͯΔͳ
ͰͼͶͪͱ;ͼͰͼͯͪͽͷͽͬͻͯΔͷ̽ͫͳΒͰͳͻͰͲ;Ͷͽͪͽͳ
ͳͼͽͻͪͱͳͬͪΔͪͼ;ͭͻ;ͺͳͼͪͳͼͯͲͪͯͪͳͷͪͳͼͽͻͪͱͳͬͪΔͪ
͈ͻͬͳͲͪͯͪͽͪ͵ͼͰͯͼͳͪͼͽͪͬͼͽ;ͯͰͪͽͪͭͶͫͪͶͳͲͪͳΒͳ͵ͪͺͻͰͼ;ͺ;ͽͰͷ͵ΒͰͭͼͰ
;Ͳ
͵ͻͳΕͰΔͰͿͳͶͷͼ͵Ͱ
ͶͳͽͰͻͪͻͰ
ͷ;Ͳͳ͵Ͱͳͯͻ;ͭͳ ;ͷͰͽͼͽͳ
ͳͷͺͶͰͷͰͽͳͻͪΒ;ͬͻͰͯͼͽͳͲͪ
ͺͪͯͰ͵;Ͷͽ;ͻͰ͈ͻͰͽͺͼͽͪͬͳͶͳͼͷͯͪͼͽ;ͯͰͽͳͺͻͪͽͰ ͿͳͶͷͼ͵ͪ
ͶͳͽͰͻͪͻͪͳͷ;Ͳͳ͵ͪͯͰͪͬͪΔͪ
ͳΒͳͪ;ͽͻͳͺͽͳ;ͳͲͲͪͺͪͯͳͲͰͷͪΓͪͳͼͯͽͷ;ͬͰͻͰΔ;ͽͻͪͱͳͶͳͼͷͯΔͳͯͪͯͻͰͯͰ
ͼͽͰͺͰͼͶͪͭͪΔͪͼͪͺͼͽͪͬΓͰͷͽͬͻͯΔͷ ͽͪͫͰͶͪ
͋ͪͫͰͶͪ ͊ͽͪͬͬͳͼͽ;ͯͰͪͽͪͪͷͰͽͪΔ;ͲͪͺͪͯͰ͵;Ͷͽ;ͻͰͺ;ͽͰͷͭͶͫͪͶͳͲͪͳΒͰͼͫͲͳͻͷͪ
ͭͯͳ;ͼͽ;ͯͳΒͪͳͺͶ
̻ͶͫͪͶͳͲͪͳΒͪͪͷͰΕͰ
Ͳͪͺͪͯ;͵;Ͷͽ;ͻ;ͺͻͰ͵ ͆Ͱ ͆Ͱͷͪͷ
͊ͶͪͱͰͷͼͰ
ͿͳͶͷͼ͵Ͱ
ͶͳͽͰͻͪͻͰ
ͼͶͪͱͰͷͼͰ ͷͳΓͰΔͰ ͊ͽͪͽͳͼͽͳ͵ͳ
ͷ;Ͳͳ͵Ͱ;ͷͰͽͼͽͳ ͺͪͻͪͷͰͽͻͳ
f f f
% % %
23 26 77
I
20,63 61,12
̻ͯͳͪ 18 27 77
II ʗ2
ͼͽ;ͯͳΒͪ
22,14 63,11
EG
18 28
III Q
14,88 23,14 61,98
11 11 48
IV
7 2 18
ͅ;͵ͳ ʗ2
7,41 66,66
͈Ͷ EG
63 90
̿Ͱͼ͵ͳ Q
21,84 60,68
70 92 277
͌͵;ͺ 439
20,96 63,09
̸ͪͶͳͲͪͯͫͳΒͰͳͻͰͲ;ͶͽͪͽͪͺͻͰͯͰΓͰͼͽͳͼͽ;ͯͰͪͽͪͲͪͰ͵;ͯͺͼͽͪͬΓͰͳͽͬͻͯΔͳ
ͺ͵ͪͲ;ΒͰͯͪͼͰͯͼͽ;ͯͰͪͽͪͫ;ͬͪΕͰͳͳͼͽͻͪͱͳͬͪΔͰͷ
ͳͼͺͳͽͪͳ͵ͪ
ͳͶͳ
ͼͶͪͱͰ
ͼͽͬͻͯΔͷͯͪͭͶͫͪͶͳͲͪͳΒͪͪͷͰΕͰͲͪͺͪͯ;͵;Ͷͽ;ͻ;ͺͻͰ͵ͿͳͶͷͼ͵Ͱ
ͷ;Ͳͳ͵Ͱͳͯͻ;ͭͳͬͻͼͽͪ
107
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;ͷͰͽͼͽͳ͆Ͱ;ͽͻͪͶͪͼͽͪͬΒͰͳͼ͵ͪͲͪͶ
ͳͶͳͼͽ;ͯͰͽͪ
ͯ͵ͼͰͼͽ;ͯͰͪͽͪ
ͳΒͰ
ͼͶͱͳͶͼͪͺ;ΌͰͷͽͬͻͯΔͷ
͌ͺͻͰΌͳͬͪΔͰͷͼͽͪͬͬͪͼͽ;ͯͰͪͽͪ;;ͽͪͻͼͬͪ͵ͰͭͯͳͰͼͽ;ͯͳΒͪͳͳͲͰͽͳ;ͽͪͫͰͶͳ;ͳͶͳ
ͼͷ;ΒͰͯͪͰ;ͻͪͼͺͯͰͶ;ͯͭͬͻͪ͵ͪͯͼ;;ͺͳͽͪΔ;ͼͬͪͽͻͳͳͬͪͺͻͰͯͰΓͰͼͽͳͼͽͪͬͬͪͼͽ;
ͯͰͪͽͪ ̽ͪΓͪ ͼͽͪͽͳͼͽͳ͵ͪ ͫͻͪͯͪ ͯͫͳΒͰͳ ͻͰͲ;Ͷͽͪͽͪ ΒͰ ͺ͵ͪͲͪͶͪ ͯͪ Ͱ ͺͼͽΒͳ ͼͽͪͽͳͼͽͳ͵ͳ
ͲͪͪΒͪͻͪͲͶͳ͵ͪ;ͯͭͬͻͳͷͪͼͽ;ͯͰͪͽͪͺͼͷͪͽͻͪͳͲ;ͭͶͪͭͯͳͰͼͽ;ͯͳΒͪ͵Β;ͼͽ;ͯͰͽͺͪΌͪ
(ʗ
df p
͆ͰͲͪͬͳͼͪͬͪͻͳΒͪͫͶͪ
ͺͶͳͼͺͳͽͪͳ͵ͪ
ͽͪ͵ΌͰͳΒͰ;ͽͳͪͶͪͪͻͰͲ;ͶͽͪͽͰͳͼͽͻͪͱͳͬͪΔͪ͆ͪ
ͳͷͰ
ͼͽͪͽͳͼͽͳ͵ͷͪͪͶͳͲͷΒͰ;ͽͬͻΌͰͯͪͰͺͼͽΒͳͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪͻͪͲͶͳ͵ͪ;ͯͭͬ
ͻͳͷͪͳͼͺͳͽͪͳ͵ͪͫͪͺͶͪ;ͺͭͶͰͯ;;ͽͳͪΒͪͭͶͫͪͶͳͲͪͳΒͰͺ;ͽͰͷ;ͷͰͽͼͽͳ ʗ
df
p
ͽͪͫͰͶͪ
͈ ͼͬͰͷ; ͼ;ͯͰΕͳ
ͼͽ;ͯͰͽͳ ͳͷͪΒ; ; ͳͲͬͰͼΒ ͷͰͻͳ ͳͲͯͳͿͰͻͰͳͻͪ ͼͽͪͬ
ͺͻͰͷͪͲͪͺͪͯΒ͵;Ͷͽ;ͻͳͳͺͻͰͺͲͪΒ;ΒͰ͵ͪtͺͻͯ;ͱͰ;ͻ;͵;iͭͶͫͪͶͳͲͪͳΒͼ͵ͭ;ͽͳͪΒͪ
̽ͻ;ͭͳͲͪͯͪͽͪ͵ͳͼͽͻͪͱͳͬͪΔͪͼͰͯͼͳͪͼͽͪͬͼͽ;ͯͰͪͽͪͺͻͰͷͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪ
;ͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ͌ͺͻͰΌͳͬͪΔͰͷͻͰͲ;Ͷͽͪͽͪͼͽ;ͯͰͪͽͪ;;ͽͪͻͼͬͪ͵ͰͭͯͳͰͼͽ;ͯͳΒͪ
ͳͲ
Ͱͽͳ;ͽͪͫͰͶͳ
;ͳͶͳͼͷͯͰͶͳͷͳ;ΒͰͯͪͰ;ͻͪͼͺͯͰͶ;ͯͭͬͻͪ͵ͪͯΒͰ;ͺͳͽͪΔ;ͼͶͪ
ͭͪΔͰͰͼͶͪͭͪΔͰ;ͼͽͪͬͬͳͷͪ
ͽ;͵ͪͲ;ΒͰͪͺͼͽΒͪΔͰͳͲͬͰͼͰͭͰͰͻͪͳΒͼ͵ͰͻͪͲͶͳ͵ͰͰͭͪͽͳͬ
ͷ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͰͭͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ͆ͪͳͷͰ
ͼΒͰͯͰͼͽͻͪͰ
ͳͲͬͰͼͽͪͫͻΒ
ͳͼͺͳͽͪͳ͵ͪ ͻͪͯͳͼͰͼͽ;ͯͰͽͳͷͪͺͻͬͰͳͲͪͬͻͰͭͯͳͰͼͽ;ͯͳΒͪ
ͼͷͪͽͻͪͯͪͭͶͫͪͶͳͲͪͳΒͪͰͷͪ
Ͱͭͪͽͳͬͪ;ͽͳͪΒͪ;ͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ
ͪͼͯͻ;ͭͰͼͽͻͪͰ
ͭͽͬͺͶͪͳͼͺͳͽͪͳ͵ͪ
ͳͲ ;Ͳͻ͵ͪ
ͼͷͪͽͻͪ ͯͪ ΒͰ ͭͶͫͶͳͲͪͳΒͪ ͺͭ;ͫͪ Ͳͪ ;ͬͪΔͰ ͷͪͽͰͻΔͰͭ ΒͰͲͳ͵ͪ ͻͪͯͳ ͼͰ
ͼͽ;ͯͰͽͳͷͪͯͻ;ͭͰͳͽͻͰΕͰͭͯͳͰ
͆ͰͽͷͪΔͰͯͽͻͰΕͳͰ
ͳͼͺͳͽͪͳͼͽ;ͯͰͪͽͪͺͻͰ
ͯͰͶͳͶͼͰͲͪͽͬͻͯΔ;͵Βͷͺ͵ͪͲ;Β;ͯͪͰͷͪΒ;ͷͳΓͰΔͰ;ͶͲͳͭͶͫͪͶͳͲͪͳΒͰ;;ͬͪΔ;ͷͪ
ͽͰͻΔͰͭΒͰͲͳ͵ͪ ͽͪͫͰͶͪ
͊ͽͪͽͳͼͽͳ͵ͳͺ͵ͪͲͪͽͰΓͳͺ͵ͪͲ;Β;ͯͪͼͽͰͺͰͺͬͰͲͪͼͽͳͬͪͻͳΒͪͫͶͳ
ͳͲͻͪͱͰ͵ͻͲͬͻͰͯ
ͼͽͳʗ2
df p
ͭͬͻͳͯͰͶͳͷͳͷͼͶͪͭͪΔ;;ͯͭͬͻͳͷͪͼͽ;ͯͰͪͽͪͼͬͳͼͽ;
ͯͳΒͼ͵ͳͭͯͳͪ; ͺͭͶͰͯ;Ͱͭͪͽͳͬͭ;ͽͳͪΒͪͭͶͫͪͶͳͲͪͳΒͰͪ;ͬͪΔͰͳͰͭͬͪΔͰͷͪͽͰͻΔͰͭ
ΒͰͲͳ͵ͪ
108
̸̸͈̹͇͇̺̿͆́ͣ̓͠;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
͋ͪͫͰͶͪ ͊ͽͪͬͬͳͼͽ;ͯͰͪͽͪͰͭͪͽͳͬͷ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͷͪͽͰͻΔͳΒͰͲͳ͵ͼͫͲͳͻͷ
ͪͭͯͳ;ͼͽ;ͯͳΒͪͳͺͶ
̻ͶͫͪͶͳͲͪͳΒͪͰͭͪͽͳͬ
͆Ͱ ͆Ͱͷͪͷ
;ͽͳͰͪͰͭͬͪΔͰͷͪ ͊ͶͪͱͰͷͼͰ
ͼͶͪͱͰͷͼͰ ͷͳΓͰΔͰ ͊ͽͪͽͳͼͽͳ͵ͳ
ͽͰͻΔͰͭΒͰͲͳ͵ͪ
ͺͪͻͪͷͰͽͻͳ
f f f
% % %
34 42
I
39,68 26,98 33,33
62
̻ͯͳͪ II
28,69 20,49
ʗ2
ͼͽ;ͯͳΒͪ
37 EG
17 67 Q
III
14,04
24 12 34
IV
34,26 17,14
6 16
ͅ;͵ͳ ʗ2
22,22
͈Ͷ EG
140 83 189
̿Ͱͼ͵ͳ Q
33,98
146 88
͌͵;ͺ 439
33,26
46,69
͊ͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪͻͪͲͶͳ͵ͪ;ͯͭͬͻͳͷͪͼͽ;ͯͰͪͽͪͼͫͲͳͻͷͪͺͶͳΒͰͺͻͪΌͰͪ
ͽͺ͵ͪͲ;Β;ͯͫͳΒͰͳͼͽͪͽͳͼͽͳ͵ͳͺͪͻͪͷͰͽͻͳʗ
df p
ͽͪͫͰͶͪ
͋ͻͰΕͳͲͪͯͪͽͪ͵ͳͼͽͻͪͱͳͬͪΔͪͯͼͳͼͰͪͼͽͪͬͬͰͼͽ;ͯͰͪͽͪ;ͶͲͳͭͶͫͪͶͳͲͪͳΒͰ;ͺͻ
Ͱͼ; ͼͶͫͪΌͪΔͪ ͯ ;ͽͳͪΒͪ ͪͳͪͶͰ ͳͯͰͶͭͳΒͰ ͌ͺͻͰΌͳͬͪΔͰͷ ͯͫͳΒͰͳ ͻͰͲ;Ͷͽͪͽͪ ͺ
ͼͽ;ͯͳΒͼ͵ͳͷ ͭͯͳͪͷͪ ͯͫͳͶͳ ͼͷ ͭͽͬ ;ΒͰͯͪͰͰ ͼͽͪͬͬͰ ́ͪ͵ ͳΒͰ ͯͫͳΒͰͪ ͼͽͪͽͳͼͽͳ͵ͪ
ͲͪͪΒͼͽ
;ͰΒͰͯͪͼͰͺͬͰΕͪͬͪͫͻΒͼͽ;ͯͰͪͽͪ͵ΒͳͼͷͪͽͻͪΒ;ͯͪͭͶͫͪͶͳͲͪͳΒͪ;ͻ;ͪͬͪ͵;Ͷ
ͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳ
͆ͪͳͷͰ
ͺͻͳͫͶͳͱΒͰͯͪͽͻͰΕͳͪͼͽ;ͯͰͪͽͪ
ͪͼͬͰͰͽͳͻͳͭͯͳͰͼͽ;ͯͳΒͪͰͼͶͪͱͰ
ͼͰ ͼ ͽͬͻͯΔͷ ͯͪ ͭͶͫͪͶͳͲͪͳΒͪ ͼͶͫͪΌͪ Ͷ͵ͪͶͰ ͵;Ͷͽ;ͻͰ ͯ ;ͽͳͪΒͪ ͪͳͪͶͰ ͳͯͰͶͭͳΒͰ
̻ͽͬ ͳͼͽͳ ͺͻͰͪͽ ͳͼͺͳͽͪͳ͵ͪ ͳͲ ;Ͳͻ͵ͪ
ͼͷͪͽͻͪ ͯͪ ΒͰ ͭͶͫͪͶͳͲͪͳΒͪ ͺͭ;ͫͪ Ͳͪ
Ͷ͵ͪͶͰ ͵;Ͷͽ;ͻͰ ͌ ͺͻͳͶͭ ͽͷͰ ͭͬͻͰ ͼͽͪͽͳͼͽͳ͵Ͱ ͬͻͰͯͼͽͳ ͯͫͳΒͰͭ ͎ͳ ͵ͬͪͯͻͪͽͪ
͵Βͳ
ͳͲͼͳʗ
df p
ͽͪͫͰͶͪ
109
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͪͫͰͶͪ ͊ͽͪͬͬͳͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͼͶͫͪΌͪΔͰͯͪͳͪͶͰ͵;Ͷͽ;ͻͰ
ͼͫͲͳͻͷͪͭͯͳ;ͼͽ;ͯͳΒͪͳͺͶ
̻ͶͫͪͶͳͲͪͳΒͪͰͻ;ͳ
Ͷ͵ͪͶͰ͵;Ͷͽ;ͻͰͰͭͳ ͆Ͱ ͆Ͱͷͪͷ
͊ͶͪͱͰͷͼͰ
ͼͶͫͪΌͪ;ͽͳͪΒͪͪͳ ͼͶͪͱͰͷͼͰ ͷͳΓͰΔͰ ͊ͽͪͽͳͼͽͳ͵ͳ
ͪͶͰ͵;Ͷͽ;ͻͰ ͺͪͻͪͷͰͽͻͳ
f f f
% % %
37 30
I
29,37 46,83 23,81
̻ͯͳͪ 37 29
II ʗ2
ͼͽ;ͯͳΒͪ 30,33
23,77
EG
31 37
III Q
43,80
16 32 22
IV
22,86
31,43
10 8 9
ͅ;͵ͳ ʗ2
37,04 29,63 33,33
͈Ͷ EG
111 192 109
̿Ͱͼ͵ͳ Q
26,94 46,60 26,46
200
121 118
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439
26,87
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Ͱͷͪ Ϳͻͷͳͻͪ ͷͳΓͰΔͰ ;ͽͳͪΒ; ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͻ;ͰΔͰ Ͷ͵ͪͶͰ ͵;Ͷͽ;ͻͰ ͳ
͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͳ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰ;ͿͻͷͳͻͪΔ;ΒͰͯͭͬͭ
ͭͶͫͪͶͭ͵;Ͷͽ;ͻͭ
ͳͯͰͽͳͽͰͽͪͶͳͼͽͳ
͋ͪ͵ΌͰ
ͳΒͰ;ͽͬͻΌͰͪͳͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪͻͪͲͶͳ͵ͪ;ͯͭͬͻͳͷͪͼͽ;ͯͰͪͽͪ;ͺͭͶͰͯ;
ͺͶͰͺͻͳͺͪͯͼͽͳ
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͉ͰͲ;ͶͽͪͽͰ ͳͼͽͻͪͱͳͬͪΔͪ ͼͽͪͬͬͪ ͼͽ;ͯͰͪͽͪ ;ͳͽͰΓͼ͵ͳ Ϳͪ͵;ͶͽͰͽͪ ͺͼͷͪͽͻͪͶͳ ͼͷ ; ͵
ͽͰ͵ͼͽ;ΔͳͬͰͺͻͳͺͻͰͷͰͲͪͺͲͳͬ;ͳͽͰΓͪ
͵ΒͳͺͼͽͪͬΓͪͽͰͷͰΓͰΒͰͯͰͬͰͶͳͼͽͳ͊ͽͪͬͬͰ
ͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͳͲͭͻͪͯΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͶͳͼͽͳͼͪͭͶͰͯͪͬͪͶͳͼͷ
;ͼͬͰͽͶ;Ͱͼͪͷͬͳͯͻ;ͽͬͰͳͺͻͷͰͪ͵ΒͰͼͰͯͰͪͬͪΒ;ͪͭͶͫͪͶͷͳͬ;ͬͰΕͳ;ͼͬͰͽͶ;
;ͽͳͪΒͪ͵ΒͳͽͰͺͻͷͰͰͳͷͪΒ;ͪͼͪͷͰͼͽ;ͯͰͽͰ
́ͷͪΒ;Εͳ ;ͬͳͯ; ͺͻͫͶͰͷ
ͳΓͳͲͪͯͪͽ͵ͰͳͼͽͻͪͱͳͬͪΔͪ;ͼͷͰͻͰͭͪͳͼͺͳͽͳͬͪΔͰ ͼͽͪͬͬͪ
ͼͽ;ͯͰͪͽͪ ;ͶͲͳ ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͿͻͷͳͻͪΔͰ ͳ ͳͲͭͻͪͯΔ; ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ Ͷͳͼͽͳ
ͳͲͬͰͯͰͳͼ;ͼͶͰͯͰΕͳͲͪ͵Γ;ͳ
110
̸̸͈̹͇͇̺̿͆́ͣ̓͠;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽͷͶͪͯͳͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
͊ͯ ͺͻͬͷ Ͳͪͯͪͽ͵; ͳͼͽͻͪͱͳͬͪΔͪ
ͪ ͪͪͶͳͲͷ ͯͫͳΒͰͳ ͻͰͲ;Ͷͽͪͽͪ
Ͳͪ͵Γ;;ΒͰͷ ͯͪ
ͲͪͽͪͺͻͰͪͽͳͼͺͳͽͪͳ͵ͪ
ͳͷͪͳͲͯͳͿͰͻͰͳͻͪͼͽͪͬͽͰͽͼͽͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳ
ͽ͵ͬͪ
͵ΒͪͼͰͭͶͰͯͪ;ͬͻͶͼ;ͺͽͳͶͷͳ͵ͽͳ;ͳͻͪͷͪͷͰͽͪΔ;ͯͻ;ͭͪͳΒͳͼͽͪͯͪͻͯͪͻͪͲ
ͷͳΓͪΔͪ;ͼͬͳͷͼͿͰͻͪͷͪΓ;ͯͼ͵ͭͱͳͬͽͪͳͻͪͯͪ
ͺͻͰͲͰͽͬͪͳͺ;ͽͰͷͿͳͶͷͼ͵Ͱ
ͶͳͽͰͻͪͻͰ
ͷ;Ͳͳ͵ͰͳͼͽͪͶͳͬͻͼͽͪ;ͷͰͽͼͽͳ
̽ͻ;ͭͳͲͪͯͪͽͪ͵ͳͼͽͻͪͱͳͬͪΔͪͼͰ ͯͼͳͪͼͽͪͬͬͰͼͽ;ͯͰͪͽͪ ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪ
;ͬͪΔͰͷͪͽͰͻΔͰͭΒͰͲͳ͵̻ͪͽͬͺͶͬͳͪͳͼͺͳͽͪͳͼͽ;ͯͰͪͽͪΒͰͼͬͰͼͪͽͰͽͼͽͳͭͶͫͪͶͳ
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;ͬͰͻΓͳͬͺ͵ͪͲ;Β;ͯͪͼͽ;ͯͰͽͳͯͻ;ͭͰͳͽͻͰΕͰͭͯͳͰͳͼ͵ͪͲ;Β;ͼͽͪͬͽͰͽͷ;ͽͳͪΒ;ͭͶͫͪͶͳ
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ͼͽͪͬΓͪͷ ͯͪ ͼͽ;ͯͰͽͳ ͺͻͬͰ ͭͯͳͰ Β ;ͬͰ͵ ͰͷͪΒ; ͳͲͭͻͪΌͰ ͺͻͿͰͼͳͪͶͪ ͯͼ ͼͪ ͼͽͪ
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;ͬͪΔͪ ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ ͷͱͰ ͺͼͷͪͽͻͪͽͳ ͵ͪ ͻͰͲ;Ͷͽͪͽ Ͱͭͪͽͳͬͭ ;ͽͳͪΒͪ ͭͶͫͪͶͳͲͪ
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ͬͬͰ ;ͽͳͪΒ; ͭͶͫͪͶͳͲͪͳΒͰ ͪ ;ͻ;ͪͬͪΔͰ Ͷ͵ͪͶͳ ͪ;ͽͻͫ ͭͶͫͪͶͳ ͵;Ͷͽ;ͻͪ ͆ͪͳͷͰ
ͽͻͰΕͳͪͼͽ;ͯͰͪͽͪͼͰͰͼͶͪͱͰͼͽͷͽͬͻͯΔͷ
ͯ͵ͼͰͯͻ;ͭͪͽͻͰΕͳͪͼͶͪͱͰ̀ͪͽͪͯͰͼͽ;ͯͰͪͽͪ
ͰͷͪͿͻͷͳͻͪͷͳΓͰΔͰ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͻͪͲͭͻͪͯΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͷͶͪ
ͯͳ
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ͼͿͰͻͰͱͳͬͽͪͳͻͪͯͪ
ͪͷͰΕͰͼͰͳΔͰͳͪͯͪΒͰͰͷͭ;ΕͰͳͲͫͰΕͳͺͼͽΒͪΔͰͬͳͰͻͪͲͶͳͳͽͳ
͵;Ͷͽ;ͻͪ ͳΒ; ͵ͼͳ; ͳͳ ;ͺͻͪͬ ͵;Ͷͽ;ͻͳ ͳͯͰͽͳͽͰͽ ΒͰͯͭ ͪͻͯͪ ͇;ͬͪΔͰ ͵;Ͷͽ;ͻͭ
ͳͯͰͽͰͽͪͺͯͻͪͲ;ͷͰͬͪͻͪͲͬͳΒͪΔͰ͵;Ͷͽ;ͻͰͼͰͽΓͳͬͼͽͳͺͻͰͷͪͻͪͲͶͳͳͽͼͽͳͷͪ
ͪͶͳͯͬͼͷͰͻ
ͪͰͪͷͰͽͪΔͪͼͬΒͳ͵;Ͷͽ;ͻͳͫͻͪͲͪͪͺ;ͽͰͷ;ͷͰͽͼͽͳ
͵ͷ;ͳ͵ͪͳΒͰͳͶͳͪ͵ͽ;ͰͶͰͳͯͰͶ
ͭͳΒͰ
111
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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Arnett, J. J. (2002). The Psychology of Globalization. "NFSJDBO1TZDIPMPHJTU
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Giddens, A. (2007). 4PDJPMPHJKB. BeogradEkonomski fakultet.
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̸̸̹͇͉͉̹͉́͊͋́͆1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ;
̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͿͳͶͲͿͳΒ;
̸̸̸̸̸͇̹͉̓͊͆͋́͆ 2
͈͉͇͏̸̸͔̻͇̹̾͊͊̈́̈́́̀͏́́́
̸͇͕͈͉͉͉͇́̽̾͆͋́͐͆͊͋͆́̾̾͌̽͌͋͊̓͂ͅͅ
͉͈̹̾͊͌̈́́̓́
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ͪΊ ͼͽͪͽ·Ί ͻͪͼͼͷͪͽͻͳͬͪͰͽ Ͱ ͬͶͳΊͳͰ ͪ Ͷ͵ͪͶ·ͷ ;ͻͬͰ ͪ ͺͻͳͷͰͻͰ ͌ͯͷ;ͻͽͼ͵ʹ ͉Ͱͼͺ;ͫͶͳ͵ͳ
̓;Ͷ·ͽ;ͻͪͱͳͽͰͶͰʹͻͰͼͺ;ͫͶͳ͵ͳͺͯͬͲͯͰʹͼͽͬͳͰͷͭͶͫͪͶ·ΆͼͳͪͶ·-Έ͵ͷͳͰͼ͵ͳͺͻͰͼͼͬ
ͽͰͻͺͳͽͽͻͪͼͿͻͷͪͳΉͬ ͫͶͪͼͽͳ ͫͻͪͲͬͪͳΊ
͵;Ͷ·ͽ;ͻΆͺͳͽͪͳΊͳͫΆͽͪ
ͳͶͶΉͲͻ ͺͻͳͳͷͪΊ
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ͬͰͯͻͰͳͰͿͪͼͽͿ;ͯͪͬ
ͳͼͽͳͽ;ͽΆͺͳͽͪͳΊ
ͺͺ;ͶΊͻͳͲͪͳΊͿͶ·͵Ͷͻͪ
ͳͷͳͯͱ;ͼͺͰͭͰͶͬͰ͵ͪͲͪͯͪΉͽͬΆͰ͵ͻͯͳ
ͪͽΆͲͪͺͪͯ-ͰͬͻͺͰʹͼ͵ͭͳͪͷͰͻͳ͵ͪͼ͵ͭͫͻͪͲͪͷΆͼͶͳͳͫͻͪͲͪͱͳͲͳͼͻͰͯͰͼͽͪͽͳͼͽͳͰͼ͵ͭ
ͱͳͽͰͶΊ͌ͯͷ;ͻͽͼ͵ʹ͉Ͱͼͺ;ͫͶͳ͵ͳ
̺͔̓̈́͗͐̾̾ ̸͇̺͊̈́ ͭͶͫͪͶͳͲͪͳΊ
ͪͳͪͶ·ͪΊ ͳͯͰͽͳͼͽ·
ͫͻͪͲͬͪͳͰ
ͿͶ·͵Ͷͻ
͌ͯ
ͷ;ͻͽͼ͵ͪΊ͉Ͱͼͺ;ͫͶͳ͵ͪ
1
uranela@eunet.rs
2
shtaynshtayn@gmail.com
114
̸̸̹͉͋́͆
̸̸̹͉͈͋́͆ͻͰͼͼΆͭͶͫͪͶͳͲͪͳͳͳͪͳͪͶ·ͪΊͳͯͰͽͳͼͽ·
̻ͶͫͪͶͳͲͪͳΊ;ͼͽͪͪͬͶͳͬͪͰͽͬΆͰͺͻͪͬͳͶͪͼͳͪͶ·ʹ͵ͷͷ;ͳ͵ͪͳͳ
ͼͽͪͬΊͺͯ;ͭͻͲ;
ͽͰͻͷͳjͪͳͪͶ·ͪΊͳͯͰͽͳͼͽ·v͖ͽ͵;Ͷ·ͽ;ͻͪΊͭͶͫͪͶͳͲͪͳΊ– ͺͻͰͼͼͳͬͰͶͳͻͬͪ-
ͳΊͻͪͲͶͳͳʹͬ͵;Ͷ·ͽ;ͻͰͺͶͳΈͽͳͰͼ͵ͭͼͳ;ͷͪͯͷͳͳͷ;ͷͪͬͯͰͽͰͶͭͳͰͼ͵ʹͷ-
ͯͰͻͳͲͪͳͳ ͈ͻͳͼͯΊ΄ͳͰ ͬ ͼͬͻͰͷͰͷ ͷͳͻͰ ͺͻͰͼͼΆ ͪͼͼͳͷͳͶΊͳͳ – ͼͶͳΊͳΊ ͯͭ
ͪͻͯͪͼͯͻ;ͭͳͷͳͺͼͶͰͯ;Ή΄ͪΊ;ͽͻͪͽͪͪͳͪͶ·ͭΊͲΆ͵ͪ
͵;Ͷ·ͽ;ͻΆ
ͼͪͷͼͲͪͳΊ͊ͬͻͰ-
ͷͰͰΈͽͳͰͼ͵ͳͭͰͽͰͻͭͰͰͫ΄ͰͼͽͬͪͯͳͽͼΊͬͺͻͰͼͼͰͳͽͰͭͻͪͳͳͶ͵ͪͶ·ΆΈͽͳ-
Ͱͼ͵ͳ͵;Ͷ·ͽ;ͻͬͫ΄ͰͰ͵;Ͷ·ͽ;ͻͰͺͻͼͽͻͪͼͽͬͺͯͪͽͳͼ͵ͷͭͶͫͪͶͳͲͪͳͳ
͆ͪͳͪͶ·ͪΊͳͯͰͽͳͼͽ·ͬ͵ͶΉͪͰͽͬͼͰͫΊͺͶͰͭͻͪͱͯͪͼ͵ʹ
ͽͰͻͻͳͽͻͳͪͶ·ʹ
Έͽͳ-
Ͱͼ͵ʹ
ΊͲΆ͵ͬʹͳͻͰͶͳͭͳͲʹͳͯͰͽͳͼͽͰʹ̺ͲͯͰʹͼͽͬͳͰͳͯͰͶͭͳͳ
ͺͶͳͽͳ͵ͳ
ͽͻͪͯͳͳʹ
ͳͬΆͬͰΊͳʹͺͷͭͪͰͽͼͻͪͳͽ·ͳͳͶͳͻͪͲͻ;ͳͽ·ͪͳͪͶ·Άʹ͵ͪͻ͵ͪͼ͈͵ͪͲͪͽͰͶ·Άͷͳ
ͽͳͺͳΆͷ ͯͶΊ ͼͬͻͰͷͰʹ ͉ͼͼͳͳ ΊͬͶΊͰͽͼΊ ͺͻͳͷͰͻ ;ͼ͵Ͷ·ͲͪΉ΄Ͱʹ ͳͯͰͽͳͼͽͳ ;ͯͷ;ͻͽ-
ͼ͵ͭͪͻͯͪ
͵ͽͻΆʹͬͯͳͽͬͼͼͽ͉ͪͬͼͼͳʹͼ͵ͭͭͼ;ͯͪͻͼͽͬͪͼ͎7*ͬͰ͵ͪ̽ͲͪͬͰͬͪͳΊ́ͬͪ-
ͷ̻ͻͲΆͷ̓ͪͲͪͳ ͬͭͯ; ;ͯͷ;ͻͽΆ ͬͯͳͶͳ ͬ ͼͼͽͪͬ ̓ͪͲͪͼ͵ͭͪͼͽͬͪͳͫΆͶͳͷ;-
ͼ;Ͷ·ͷͪͪͷͳ ͳ ΊͲΆͳ͵ͪͷͳ ͊ ͭͯͪ ̓ͷͳͼͼͳͰʹ ͬ͵ͻͰ΄ͰΆ ͯͰͶ ͪͪͶͼ· ͷͪͼͼͬͰ
ͫͻͪ΄ͰͳͰ;ͯͷ;ͻͽͬͬͻͳͼͽͳͪͼͽͬ
͋ͪ͵ͪͲΆͬͪͰͷΆʹͺͻͰͼͼjͫͻ;ͼͰͳΊvͺͻͳͬͰͶ͵ͳͲͷͰͰͳΉͯͰͷͭͻͪͿͳͰͼ͵ͭͼͼͽ͈ͪͬͪ
ͯͪΆͷͺͰͻͰͺͳͼͳͪͼͰͶͰͳΊͭͯͪ
ͬ͌ͯͷ;ͻͽͳͳͺͻͱͳͬͪͶ
ͻ;ͼͼ͵ͳ
;ͯͷ;ͻͽͬͳ
ͽͪͽͪͻ ͆ͪͼͰͶͰͳͰ͌ͯͷ;ͻͽͳͳ
͊ͭͶͪͼͼͽͪͽ·Ͱ̓ͼͽͳͽ;ͳͳ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ
jͼͳͽͰͶͰͷͼ;ͬͰͻͰͳͽͰͽͪͳͰͯͳ-
ͼͽͬͰΆͷ ͳͼͽͳ͵ͷ ͬͶͪͼͽͳ ͬ ͉͍ ΊͬͶΊͰͽͼΊ ͷͭͪͳͪͶ·Άʹ ͪͻͯv ̓ͼͽͳͽ;ͳΊ
̺ͼͼͽ͉ͪͬͼͼͳͳͬͯΊͽͼ;ͫ΅Ͱ͵ͽͬ
ͼͻͰͯͳ͵ͽͻΆͪͬͽͷΆ͵ͻ;ͭͪ
ͭͻͯͪͿͰ
ͯͰͻͪͶ·ͭͲͪͰͳΊ
͵ͻͪͰͬ
ͫͶͪͼͽͰʹ
ͻͰͼͺ;ͫͶͳ͵ͳͳͪͬͽͷͪΊͫͶͪͼͽ·͈ͪͳ
ͪͶ·ͷ; ͺͻͳͲͪ͵; ͫͻͪͲͬͪΆͻͰͼͺ;ͫͶͳ͵ͳ̸ͯΆͭͰΊ
̽ͪͭͰͼͽͪ
͋ͪͽͪͻͼͽͪ
ͅͻͯͬͳΊ
͌ͯ
ͷ;ͻͽͳΊͳͯͻ;ͭͳͰ̺͵ͪͱͯʹͻͰͼͺ;ͫͶͳ͵ͰͰͼͽ·ͼͬΊ̓ͼͽͳͽ;ͳΊ
ͭͼ;ͯͪͻͼͽͬͰΆΊͲΆ͵ͪ
ͯͬʹ
ͪΊͼͳͼͽͰͷͪͪͶͭͫͶͱͰͳΊͳͻͭͪͬͷͰͼͽͭ ͼͪͷ;ͺͻͪͬͶͰͳΊ͌ͯͷ;ͻͽͼ͵;Ή ͉Ͱͼͺ;ͫͶͳ͵;
͎͊ͪͽͳͭͽͪͲͬͪͶͫΆj͵ͰͽͻͳͰͼ͵ͳͷ͵ͻ;ͭͷvͬ͵ͻ;ͭjͼͽͰͻͱͰͬͭͭͼ;ͯͪͻͼͽͬͪv ͎ͪ
ͽͳͭͽ
ͼ
͉ͼͼͳͳ
̻ͬͻͳͽ·ͼͽͰͳͳͶ͵ͪͶ·ͭͳͭͶͫͪͶ·ͭͷͱͼͺͲͳͳͳͫͻͪͲͬͪͽͰͶ·ͭ
ͺͻͰͼͼͪ
ͻͰͪͶͳͲ;Ͱͷͭ ͬ͵ͶͪͻͰͼͺ;ͫͶͳ͵ͳ͋ͪ͵
͵ͶͳͰͼͽͬ ͫ΄ͰͫͻͪͲͬͪͽͰͶ·ΆͲͪͬͰͯͰ-
ͳʹ ͵Ͷ
ͬ ͭͻͯͰ ́ͱͰͬͼ͵Ͱ – ͼͽͶͳͰ ͌ͯͷ;ͻͽͳͳ ͬͼͰͭ
ͳͲ ͳ ͪ ͭͯ ;ͯͷ;ͻͽͼ͵ͳʹ
ΊͲΆ͵ͳͲ;ͪΉͽͬ͵Ͷͪ
ͽͪͽͪͻͼ͵ͳʹΊͲΆ͵ͬ͵Ͷͪ͆ͬͼͰͪͫͼͶΉͽ͵ͶΆͳͲ;ͪΉͽͻ;ͼ-
ͼ͵ͳʹΊͲΆ͵
ͪͭͶͳʹͼ͵ͳʹΊͲΆ͵ͳͬͽͻʹͪͬΆͫͻ Ϳͻͪ;Ͳͼ͵ͳʹͳͶͳͰͷͰ͵ͳʹ
̽ͶΊͲͪ͵ͷͼͽͬͪ
ͼ͵ͻͰΆͷΊͲΆ͵ͷͬͬͼͰ͵ͶͪͭͻͯͪͰͱͰͭͯͻͭͪͳͲ;ΉͽͼΊ̽ͳͻͯͭΊͲΆ͵ͪ
̹ͻͽ·ͼΊͲͪͼͻͪͰͳͰͪͳͪͶ·ʹ͵;Ͷ·ͽ;ͻΆ– ͰͽͶ·͵ͯͰͶͭͼ;ͯͪͻͼͽͬͪ
ͳͼͰͷ·ͳ
͊ͰͭͯΊ ͬ ͌ͯͷ;ͻͽͳͳ ͻͪͫͽͪͰͽ ͻͰͼͺ;ͫͶͳ͵ͪͼ͵ͳ ͪͳͪͶ·-͵;Ͷ·ͽ;ͻΆ ͫ΄ͰͼͽͬͰΆ
ͻͭͪͳͲͪͳʹ
ͫ΅ͰͯͳΊΉ΄ͳ ͺͻͰͯͼͽͪͬͳͽͰͶͰʹ ͪͻͯͬ ̺ ͭͻͯͪ ͳ ͻͪʹͪ ͻͰͼͺ;ͫͶͳ͵ͳ
ͻͪͫͽͪΉͽ ͽͯͰͶͰͳʹͻͰͼͺ;ͫͶͳ͵ͪͼ͵ͳͪͳͪͶ·-͵;Ͷ·ͽ;ͻΆͫ΅ͰͯͳͰͳʹ̽Ͱʹͼͽͬ;Ͱͽ
;ͳ͵ͪͶ·ͪΊ ͻͭͪͳͲͪͳΊ – ̸ͼͼͳͪͳΊ ͷͶͯͰͱΆ ͪͳͪͶ·-͵;Ͷ·ͽ;ͻΆ ͫ΅ͰͯͳͰͳʹ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͯͷ;ͻͽͼ͵ʹ ͉Ͱͼͺ;ͫͶͳ͵ͳ j̺ͷͰͼͽͰv ̽ͰΊͽͰͶ·ͼͽ· ͻͰͼͺ;ͫͶͳ͵ͪͼ͵ͳ ͪͳͪͶ·-͵;Ͷ·ͽ;ͻΆ
ͫ΅ͰͯͳͰͳʹͼ;΄ͰͼͽͬͶΊͰͽͼΊͺͼͶͰͯ;Ή΄ͳͷͪͺͻͪͬͶͰͳΊͷ
- ͳͲ;ͰͳͰͻͯͭΊͲΆ͵ͪͳ͵;Ͷ·ͽ;ͻΆ
- ͼͻͪͰͳͰͳͺͻͺͪͭͪͯͪͪͳͪͶ·ʹ͵;Ͷ·ͽ;ͻΆ
ͽͻͪͯͳͳʹͳͫΆͪͰͬͼͬͰͭͪͻͯͪ
- ͿͻͷͳͻͬͪͳͰͽͶͰͻͪͽͭͽͰͳΊ͵Έͽ͵;Ͷ·ͽ;ͻΆͷͳ͵ͿͰͼͼͳͪͶ·Άͷ
ͻͪͲͶͳͳΊͷ
̺ͪͼͽΊ΄ͰͰͬͻͰͷΊͯʹͳͲͽͰͯͰͳʹͬͻͪͲͬͳͽͳͳͼͬͻͰͷͰʹͺͻͪͲͯͳʹͫͻΊͯͼͽͳ
ͼͽͪͶͺͻͰͼͼͬͲͬͻͪ΄ͰͳΊͪͻͯΆͽͻͪͯͳͳʹ́ͲͽͻͪͯͳͳΆ;ͯͷ;ͻͽͼ͵ͳͪͻͯΆͺͻͪͲ-
ͯͰͼͽͬͬͪͳͫͶ·ͰʹͼͽͰͺͰͳ ͼͻͪͳͶͳͼ·ͬͰͼͰͳͰͺͻͪͲͯͳ͵ͳͺͰͻͬʹͫͻͲͯΆͳ͵ͪͳΊ
ͺͪͽΆ ͆ͪͻΊͯ; ͼ ;ͯͷ;ͻͽͼ͵ͳͷͳ ΊͲΆͰͼ͵ͳͷͳ ͺͻͪͲͯͳ͵ͪͷͳ ͳͻ͵ ͽͷͰͪΉͽͼΊ ͺͻͪͲͯͳ͵ͳ
ͻͳͼͽͳͪͼ͵ͳͰ͈ͪͼͪ
͉ͱͯͰͼͽͬ
͋ͻͳͪ͋ͪ͵ͱͰͬͼͰʹͻͰͼͺ;ͫͶͳ͵ʹͽͷͰͪΉͽͼΊͽͪͽͪͻͼ͵ͳͰͷ;-
ͼ;Ͷ·ͷͪͼ͵ͳͰͺͻͪͲͯͳ͵ͳ͉ͪͷͪͯͪ
͌ͻͪͲ̹ͪͪʹͻͪͷ
͍Ͷ·͵ͶͻΆͰ ͫͻͪͲͬͪͽͰͶ·ΆͰ ͳ ͪ;ΆͰ Έ͵ͼͺͰͯͳͳͳ ͺͻͬͯΊͽ ͼͫͻ ͳͼͽͻͳͰͼ͵ͭ ͳ
ͿͶ·͵Ͷͻͭ ͷͪͽͰͻͳͪͶͪ ͬ ͻͪʹͪ ͻͰͼͺ;ͫͶͳ͵ͳ ͊ͺͼͫͼͽͬ;Ήͽ ͷͪͼͼͬͷ; ͻͪͼͺͻͼͽͻͪͰͳΉ
ͿͶ·͵Ͷͻͪ ͽͬͻͰͼ͵ͳͰ ͵ͶͶͰ͵ͽͳͬΆ ̺ ͻͰͼͺ;ͫͶͳ͵Ͱ ͻͪͫͽͪͰͽ ̻ͼ;ͯͪͻͼͽͬͰΆʹ ͆ͪͳͪͶ·Άʹ
ͽͰͪͽͻ ͌ͯͷ;ͻͽͼ͵ʹ ͉Ͱͼͺ;ͫͶͳ͵ͳ
;ͯͰͶΊΉ΄ͳʹ ͼͬͰ ͬͳͷͪͳͰ ;ͯͷ;ͻͽͼ͵ͷ; ͿͶ·͵Ͷͻ; ̀ͪ
ͺͻͰͯͰͶͪͷͳͻͰͼͺ;ͫͶͳ͵ͳͳͲͬͰͼͽͰ̻ͼ;ͯͪͻͼͽͬͰΆʹͻͯͰͪ̽ͻ;ͱͫΆͪͻͯͬͪͼͪͷͫͶ·ͺͰͼͳͳ
ͽͪͪj́ͽͪͶͷͪͼv ͏ͬͰͽ͵
̺ͼͰͰͭͽͬͻͰͼͽͬͺͼͽͻͰͪͿͶ·͵ͶͻʹͼͬͰ͌ͪͼͽͳ͵ͳ
ͪͼͪͷͫͶΊͲͪͺͳͼΆͬͪΉͽͪͷͪͭͳͽͿͪͻͯΆͰ ;ͯͷ;ͻͽͼ͵ͳͰͺͰͼͳ
ͳͼͺͶΊͰͷΆͰ ͺͱͳͶΆͷͳ
ͶΉͯ·ͷͳ
ͽͰͷͳ
͵ͽ Ͱ΄Ͱ ͺͷͳͽ ͼͽͪͻͳ;Ή ͵;Ͷ·ͽ;ͻ; ;ͯͷ;ͻͽͬ
ͼͫͳͻͪΉͽ ͬ ͰͯͳΆʹ ͻͳͼ;͵
ͪͻͯΆͰ;ͯͷ;ͻͽͼ͵ͳͰͽͪΆ͊ͻͰͯͳͺͻͿͰͼͼͳͪͶ·Ά͵ͶͶͰ͵ͽͳͬͬ
ͫͪͲͳͻ;Ή΄ͳͼΊͪͪͳ-
ͪͶ·ͷ ͽͬͻͰͼͽͬͰ
ͼͶͰͯ;Ͱͽ ;ͺͷΊ;ͽ· ̻ͼ;ͯͪͻͼͽͬͰΆʹ ͿͶ·͵ͶͻΆʹ ͽͰͪͽͻ ;ͯͷ;ͻͽͼ͵ʹ
ͺͰͼͳj̸ʹ͵ͪʹv ͌ͯͳͬͶͰͳͰ
̸ͻͽͳͼͽΆͬΆͼͽ;ͺͪΉͽͬͺͯͶͳΆͪͳͪͶ·Ά͵ͼͽΉͷͪ
́ͽͰͻͰͼͰ ͳ ͺ͵ͪͲͪͽͰͶͰ ͿͰͷͰ j̹;ͻͪͬͼ͵ͳ ͫͪͫ;Ͱ͵v – Έͽ ͷ;ͲΆ͵ͪͶ·Άʹ ͿͶ·͵-
ͶͻΆʹͪͼͪͷͫͶ·
͵ͽͻΆʹͻͪͫͽͪͶͬͼͰͶͰ̹;ͻͪͬͼͭͯͪ
ͺͻͳͲͪͳͰͺͶ;ͳͶ
ͺͺͪͬ
ͪ͵͵;ͻͼ ̾ͬͻͬͳͯͰͳΊ͆ͰͼͽͪͯͪͻͽΆʹͼͼͽͪͬ;ͪͼͽͳ
ͼͻͰͯͳʹͬͲͻͪͼͽ͵ͽͻΆ
ͶͰͽͳͳͼͺͶͰͳͰͺͰͼͰͪ;ͯͷ;ͻͽͼ͵ͷΊͲΆ͵ͰͰͺͻͳͬͯͳͶͳͳ͵ͳͲͬͰͼͽͼͽͳͬͽͰͰͳͰͶͰͽ
ͺ͵ͪ ;ͪͼͽͳΆ Ͱ ͼͽͪͶͳ ͺͰͻͰͬͯͳͽ· ͪ ;ͯͷ;ͻͽͼ͵ͳʹ ΊͲΆ͵ ͳ ͳͼͺͶΊͽ· ͺͰͼͳ ͻͼͼͳʹͼ͵ͳ
jͲͬͰͲͯvͳͼͽͳͶͳͲͬͪΆͰͺͰͼͳͽͳͺͪj1BSUZGPSFWFSZCPEZv̺ͭͯ;͈ͻͰͲͳͯͰͽ͌ͯͷ;ͻͽͼ͵ʹ
͉Ͱͼͺ;ͫͶͳ͵ͳͺͻͳͼͬͳͶͬͼͰͷ;ͼͼͽͪͬ;̹;ͻͪͬͼ͵ͳͫͪͫ;Ͱ͵ͺͰͽΆͰͲͬͪͳΊj͆ͪͻͯΆʹͪͻͽͳͼͽ
͌ͯͷ;ͻͽͼ͵ʹ͉Ͱͼͺ;ͫͶͳ͵ͳvͲͪͫͶ·ʹͬ͵ͶͪͯͬͻͪͲͬͳͽͳͰͳͼ͵;ͼͼͽͬͪͳͬΆͼ͵ͰͳͼͺͶͳͽͰͶ·ͼ͵Ͱ
ͷͪͼͽͰͻͼͽ͈ͬͰͻͰͺͶͰͽͰͳͰͷͪͼ͵ͪͻͪͯͪ Ͷͪͺͽͳ
ͷͳͼͽ
ͪͳͪͶ·ͪΊͯͰͱͯͪ
ͺͶͪͽ͵ͳ
ͼͽͳͶͳͲͪ-
ͳͳ ͫͻͪͫͽ͵ͪͺͰͼͰͪ;ͯͷ;ͻͽͼ͵ͳʹͷͪͰͻ
ͽͻͰͺͰͽͰͽͰͳͰ͵ͻͰͶͳͭͳͳ ͺͼͽͻʹ͵ͪͻͪͷͪ
ͬ ͼͰͶͰ ̹;ͻͪͬ ͪ ͺͶ;ͰΆʹ ͭͻͪͻ
ͬͲͷͱ ͽͶ·͵ ͬ ͺͰͻͳͯ ͭͶͫͪͶ·ͭ ͼΊͽͳΊ
ͼͰͻ·ͰͲͭ ͽͰͳΊ ͵ ͵;Ͷ·ͽ;ͻͰ ̺ ͯͪͷ ͼͶ;ͪͰ ͷΆ ͬͳͯͳͷ ͺͺΆͽ͵; ͼͻͪͰͳΊ ͪͳ-
ͪͶ·ʹͳͯͰͽͳͼͽͳͬͫͻͪͫͽ͵ͰͭͶͫͪͶ·ͭͼͽͳͶΊͺͺ;ͶΊͻͳͲͪͳͳ
͈;ͽ· ͼͻͪͰͳΊ ͪͳͪͶ·ʹ ͳͯͰͽͳͼͽͳ ;ͯͷ;ͻͽͬ ͽͳͺͳͰ ͯͶΊ ͷͭͪͳͪͶ·-
ͭ ͼͼͽͪͬͪ ͉ͼͼͳʹͼ͵ʹ ͍ͰͯͰͻͪͳͳ ̻ͼ;ͯͪͻͼͽͬͰͪΊ ͺͶͳͽͳ͵ͪ
ͻͳͼͽͳͪͼ͵ͳͰ Ͱͼͽͳ
116
̸̸̹͉͋́͆
̸̸̹͉͈͋́͆ͻͰͼͼΆͭͶͫͪͶͳͲͪͳͳͳͪͳͪͶ·ͪΊͳͯͰͽͳͼͽ·
ΊͲΆͰͼ͵ͪΊ͵;Ͷ·ͽ;ͻͪ
ͷͰͽͪͶͳͽͰͽͪͯΊͽͼΊͬͺͻͽͳͬͼͽΊͳͳͺͻͳΊͽͳͳͰͬͻͺͰʹͼ͵ͳͰͼ
ͽͰʹ͆ͪͺͻͳͷͰͻ
ͰͼͽͰʹͫͻͪͲͬͪͳΊ
̹Ͷͼ͵;ΉͯͰ͵ͶͪͻͪͳΉͽͳΉΊͭͯͪͪͲΆͬͪΉͽjͲʹͰͬͻͺͰʹͼ͵ͭͬΆͼͰͭͫ-
ͻͪͲͬͪͳΊv ̹Ͷͼ͵ͪΊͯͰ͵ͶͪͻͪͳΊ
͖ͽͼͬͷͰͼͽͰͲͪΊͬͶͰͳͰͰͬͻͺͰʹͼ͵ͳͷͳͳͼͽͻͬͫͻͪ-
ͲͬͪͳΊͼͽͪͶͻͰͲ;Ͷ·ͽͪͽͷͺͶͳͽͳͰͼ͵ͭͳͪ͵ͪͯͰͷͳͰͼ͵ͭ ͰͯͳͰͳΊͬͼͿͰͻͰͬΆͼͰͭͫͻͪ-
ͲͬͪͳΊ̓ͪ͵ͷΆͬͳͯͳͷ
ͺͳͼͽͰͰͳͳͷͭͳͶͰͽͬͰͯͻͰͳΊjͫͶͼ͵ʹͼͳͼͽͰͷΆvͬͫͻͪͲͬͪ-
ͽͰͶ·Ͱ ͺͶͰ
Έͽ Ͱ ͼͽͪͶ ;͵ͻͰͺͶͰͳͰͷ ͳͽͰͶͶͰ͵ͽ;ͪͶ·ͭ
͵;Ͷ·ͽ;ͻͭ
ͼͳͪͶ·ͭ ͳ ͪ-
;-ͽͰͶͭͳͰͼ͵ͭͺͽͰͳͪͶͪͼͽͻͪΆ
͵ͪ͵ͺͶͪͳͻͬͪͶͼ·ͬͳͯͰͪͶͰ
ͪͫͶ·ͰͻͪͲͻ;ͳͶ
;ͼͽͪͬͶͰ;Ήͳͺͻͯ;͵ͽͳͬ;ΉͼͳͼͽͰͷ;ͬΆͼͰͭͫͻͪͲͬͪͳΊ͊͵ͻͪ΄ͰͳͰ͵ͶͳͰͼͽͬͪͪͼͬ
ͶͰ͵ͳΆ͵;ͻͼͬ
;ͬͰͶͳͰͳͰͪͼͬͼͪͷͼͽΊͽͰͶ·ʹͻͪͫͽΆͼͽ;ͯͰͽͬ
ͬͳͯͰͶͰ͵ͳͳ
ͼ͵-
ͻͪ΄ͰͳͰ͵;ͻͼͬͫ΄Ͱͭ;ͷͪͳͽͪͻͭͪͺͻͪͬͶͰͳΊ ͺͬͶͰ͵ͶͲͪͼͫʹ;ͺͻ΄ͰͳͰͳ;Ͳ͵;ΉͼͺͰ-
ͳͪͶͳͲͪͳΉͲͪͳʹͬΆͺ;ͼ͵ͳ͵ͬͳͼͽͳͽ;ͽͬͳ;ͳͬͰͻͼͳͽͰͽͬ
̹Ͷͼ͵ͪΊ ͯͰ͵ͶͪͻͪͳΊ ͬ ͫͶͪͼͽͳ ͬΆͼͰͭ ͫͻͪͲͬͪͳΊ ΊͬͶΊͰͽͼΊ ͽͻͪͿͪͻͰͽͷ ͺͻͰͼͼͬ
ͭͶͫͪͶͳͲͪͳͳ
ͺͻͳ͵ͶͪͯΆͬͪͰͷΆͷ ͪ ͫͻͪͲͬͪͽͰͶ·ΆͰ ͵ͪͻͽΆ ͻͪͲΆ ͼͽͻͪ ́ͲͪͪͶ· Ͳͪͯ;-
ͷͪΆʹ͵ͪ͵j͵ͷͺͰͽͫ΅ͰͯͳͰͳΊͳ ͫͭͪ΄ͰͳΊͰͬͻͺͰʹͼ͵ͭͭͻͪͱͯͪͼͽͬͪv ̹Ͷͼ͵ͪΊ
ͯͰ͵ͶͪͻͪͳΊ
̹Ͷͼ͵ͳʹͺͻͰͼͼͬͫͻͪͲͬͪͳͳͺͻͳͬͰͶ͵ͺͰͻͰ;ͼͽͻʹͼͽͬ;ͻͪͫͽͪΉ΄ͳͫͻͪͲ-
ͬͪͽͰͶ·Ά ͼͰͷ ͇ͫͼͬͪͳͰ Ͱͯͳʹ ̀Ά ͰͬͻͺͰʹͼ͵ͭ ͬΆͼͰͭ ͫͻͪͲͬͪͳΊ ͺͯͻͪͲ;ͷͰ-
ͬͪͶͷͫͳͶ·ͼͽ·ͭͻͪͱͯͪͼͬͲͷͱͼͽ·Ήͳͽͻ;ͯ;ͼͽͻʹͼͽͬͪͬͶΉͫʹͼͽͻͪͰ
̺ͰͯͻͰͳͰ̹Ͷͼ͵ʹͼͳͼͽͰͷΆͫͻͪͲͬͪͳΊ͉ͬͼͼͳͳͼͽͪͶͬͲͷͱΆͷ
ͫͶͪͭͯͪͻΊͺͻͳ-
ͼͰͯͳͰͳΉͼͽͻͪΆ͵ͷͰͱͯ;ͪͻͯͷ;;Ͱͫͷ;ͯͬͳͱͰͳΉͬͭͯ;͆ͪ͊ͪͷͷͳͽͰͷͳͳͼͽ-
ͻͬ ͫͻͪͲͬͪͳΊ ͬ ̹ͰͻͶͳͰ ͉ͼͼͳΊ ͺͫͰ΄ͪͶͪ ͰͬͻͺͰʹͼ͵ͳͷ ͵ͶͶͰͭͪͷ ͪͺͻͪͬͳͽ· ;ͼͳͶͳΊ ͪ
ͻͰͿͻͷͳͻͬͪͳͰͺͼͽͼͬͰͽͼ͵ʹ;ͰͫΆ ͬͬ;ͲͪͼͰͶ·Ήͺͻͳͫ΄ͰͳΊ͵̹Ͷͼ͵ͷ;ͺͻͰͼͼ;
͇ͫͬͶͰͳͰjͬΆͼͰʹvͺͰͯͪͭͭͳ͵ͳͺͻͰͯ;ͼͷͪͽͻͳͬͪͶͻͪͲͻͪͫͽ͵;ͬΆͺͶͪͬͳͷͰͽͯͳ͵ͫͻͪ-
ͲͬͪͳΊ
ͼͬͷͰͼͽͳͷΆͼͺͻͳΊͽΆͷͳͬͯͻ;ͭͳͼͽͻͪͪ̽ͶΊͼ;΄ͰͼͽͬͶͰͳΊΈͽͳͲͪͯ;ͷ͵ͫΆͶͪ
Ͱͫͯͳͷͪ ͵ͪͻͯͳͪͶ·ͪΊ ͽͻͪͼͿͻͷͪͳΊ ͳͼͽͳͽ;ͽͼ͵ͳ ͳ ;ͳͬͰͻͼͳͽͰͽͼ͵ͳ ͼͽͻ;͵ͽ;ͻ
ͯ͵;-
ͷͰͽͪͶ·ʹͳͻͷͪͽͳͬʹͫͪͲ
ͪͽͪ͵ͱͰͺͻͰͺͯͪͬͪͽͰͶ·ͼ͵ʹͯͰΊͽͰͶ·ͼͽͳ
̽ͶΊͺͰͻͰͯͪͪͫ΄ͰͰͬͻͺͰʹͼ͵ͳͰͼͽͪͯͪͻͽΆͺͽͻͰͫͬͪͶͼ·
- ͼͼͽͪͬͶͰͳͰͺͰͻͰΊͺͻͰͺͯͪͬͪͽͰͶ·ͼ͵ͳͺͻͭͻͪͷͷ
- ͼͲͯͪͳͰͪͳͪͶ·ʹ͵ͬͪͶͳͿͳ͵ͪͳʹͻͪͷ͵ͳ
- ͺͻͳͬͰͯͰͳͰͺͻͭͻͪͷͷͳͺͶͪͬͬͼͽͬͰͽͼͽͬͳͰͼͻͷͪͷͳͰͬͻͺͰʹͼ͵ͳͬ;Ͳͬ
- Ͳͪ͵ͯͪͽͰͶ·ͰͬͰͯͻͰͳͰͯͬ;;ͻͬͰͬʹͼͳͼͽͰͷΆ ͺͰͻͬͪΊͼͽ;ͺͰ·– ͫͪ͵ͪͶͪͬͻ
ͬͽͻͪΊ
– ͷͪͭͳͼͽͻ
- ͺͼͽͻͰͳͰͫ;ͪΉ΄ͳͺͻͭͻͪͷͷͺ͵ͻͰͯͳͽ-ͷͯ;Ͷ·ͷ;ͺͻͳͳͺ;
͆ͪͽͰͻͻͳͽͻͳͳ͌ͯͷ;ͻͽͳͳͻͪͫͽͪΉͽͭͼ;ͯͪͻͼͽͬͰΆͳͪͼͽΆͬΆͼͳ;ͰͫΆͲͪͬͰ-
ͯͰͳʹ ͳ ͿͳͶͳͪͶͬ
ͼͻͰͯͳ ͵ͽͻΆ ͌ͯͷ;ͻͽͼ͵ͳʹ ͭͼ;ͯͪͻͼͽͬͰΆʹ ;ͳͬͰͻͼͳͽͰͽ
́ͱͰͬͼ͵ͳʹ
ͭͼ;ͯͪͻͼͽͬͰΆʹ ͽͰͳͰͼ͵ͳʹ ͳͼͽͳͽ;ͽ ͳͷͰͳ ̓ͪͶͪͳ͵ͬͪ
̻ͶͪͲͬͼ͵ͳʹ ͭͼ;ͯͪͻͼͽͬͰΆʹ
ͺͰͯͪͭͭͳͰͼ͵ͳʹͳͼͽͳͽ;ͽ
̺ͼͽ-̾ͬͻͺͰʹͼ͵ͳʹ;ͳͬͰͻͼͳͽͰͽͳͯͻ;ͭͳͰ
117
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͳͫ;ͪΉͽ͵Ͷ;ͪ΄ͳͼΊͺͯͪΆͷͺ;ͫͶͳ͵ͬͪʹͼͽͪͽͳͼͽͳ͵ͳ ͇ͫͻͪͲͬͪ-
ͳͰͬ͌ͯͷ;ͻͽͳͳ
͋ͪ͵
ͪ ͽ͵ͻΆͽʹ ͼͽͻͪͳͰ jͅͰͱͯ;ͪͻͯͪΊ ͯͰΊͽͰͶ·ͼͽ·v ͼͪʹͽͪ ͌ͯͷ;ͻͽͼ͵ͭ ͭͼ;ͯͪͻ-
ͼͽͬͰͭ ;ͳͬͰͻͼͳͽͰͽͪ ͷΆ ;ͬͳͯͳͷ ͪͲͬͪͳͰ j͋ͻͳ ͵ͳͽͪ ̹Ͷͼ͵ͭ ͺͻͰͼͼͪv ͌ͯͷ;ͻͽͼ͵ͳʹ
ͭͼ;ͯͪͻͼͽͬͰΆʹ;ͳͬͰͻͼͳͽͰͽ
- ͷͫͳͶ·ͼͽ·
- ͽͻ;ͯ;ͼͽͻʹͼͽͬ
- ͵͵;ͻͰͽͼͺͼͫͼͽ·
͈ͰͻͰͳͼͶͰΆͳͼͽͻ;ͷͰͽΆ̹Ͷͼ͵ͭͺͻͰͼͼͪ
- ͼͽͻ;͵ͽ;ͻͪͼͽͰͺͰͰʹ *ͼͽͰͺͰ·— ͫͪ͵ͪͶͪͬͻ— 3–ͭ**ͼͽͰͺͰ·— ͷͪͭͳͼͽͻ— +1–ͭ
ͯ͵ͽͻͪͽ— ͭͬͼͰͭ— 3––ͶͰͽ
- ECTS – ͪ͵ͺͳͽͰͶ·ͪΊͳͺͰͻͰͬͯͪΊͼͳͼͽͰͷͪ͵ͻͰͯͳͽͬͲͪͼͰͷͰͼͽͻͳͲͪͭͯ
- ͰͬͻͺͰʹͼ͵ͰͺͻͳͶͱͰͳͰ͵ͯͳͺͶͷ;
- ͰͬͻͺͰʹͼ͵ͪΊͼͰͽ·ͪͭͰͽͼͽͬ͵ͪͰͼͽͬͪͬΆͼͰͭͫͻͪͲͬͪͳΊ
- ͻͰ͵ͷͰͯͪͳͳͺͺͻͳͲͪͳΉ͵ͬͪͶͳͿͳ͵ͪͳʹ
ͽͼΊ΄ͳͼΊ͵ͬΆͼͰͷ;ͫͻͪͲͬͪͳΉ
- ͽͻͪͼͪͳͪͶ·ͰͫͻͪͲͬͪͳͰ ͿͳͶͳͪͶ
ͯͳͼͽͪͳͰͫͻͪͲͬͪͳͰ
ͿͻͪͪʹͲͳͭ
͈ͶͱͳͽͰͶ·ΆͰ͵ͪͰͼͽͬͪͬʹͭͶͫͪͶ·ʹͼͳͼͽͰͷΆͫͻͪͲͬͪͳΊͺͰͻͰͳͼͶͰΆ͇ͼͽͪͶͼ·
ͫ΅Ίͬͳͽ·;ͽͰͻΊΆͰͺͶͱͳͽͰͶ·ΆͰ͵ͪͰͼͽͬͪͼͽͪͻʹͼͳͼͽͰͷΆͬΆͼͰͭͫͻͪͲͬͪͳΊͺͻΊͷͪΊ
͵ͷͷ;ͳ͵ͪͳΊjͺͻͰͺͯͪͬͪͽͰͶ·–ͼͽ;ͯͰͽv
ͪͬͽͻͼ͵ͳͰ͵;ͻͼΆ
ͫͶ·Ͱ͵ͶͳͰͼͽͬͶͰ͵ͳʹ
ͯͪΉ-
΄ͰͰͬͲͷͱͼͽ·ͰͺͼͻͰͯͼͽͬͰͭͫ΄ͰͳΊͷͶͯͰͱͳͼͺΆͽΆͷͳͺͻͿͰͼͼͻͪͷͳ
ͼ͵ͻͪ-
΄ͰͳͰ ;ͰͫΆ ͺͻͭͻͪͷͷ ͺ ͫ΄Ͱͭ;ͷͪͳͽͪͻΆͷ ͪͺͻͪͬͶͰͳΊͷ ͿͳͶͼͿͳΊ
ͺͶͳͽͶͭͳΊ
ͺͼͳͶͭͳΊ
ͼͳͶͭͳΊ
ͳͼͽͻͳΊ
ΈͼͽͰͽͳ͵ͪ
Έͽͳ͵ͪ
ͳͼͽͻͳΊ ͻͯͭ ͵ͻͪΊ
͊ͽ;ͯͰͽΆ ͬ;Ͳͬ
ͫͶ·ͰͲͪΉͽͳͼͽͻͳΉͼͽͻͪ̀ͪͺͪͯʹ̾ͬͻͺΆ
ͰͷͳͼͽͻͳΉͻͯͭ͵ͻͪΊ
ͪͭͶͳʹͼ͵ͳʹΊͲΆ͵
ͰͱͰͶͳΊͲΆ͵ͪͻͯͪ
ͪͽͰͻͻͳͽͻͳͳ͵ͽͻͭͺͶ;ͪΉͽͫͻͪͲͬͪͳͰ
͌ͯͷ;ͻͽͳΊ— ͼͽͻͪͪͼͪͷͫΆͽʹ͵;ͳ
ͺΊͬͶͰͳͰͼͰͽͳͿͪͼͽͿ;ͯͪͼͽͪͶͱͳͯͪͰͷΆͷͳ
ͱͰͶͪΆͷͼͫΆͽͳͰͷ̺ͽ͵ͪ͵ͺͳͼΆͬͪͰͽͼΊͽ͵ͻΆͽͳͰjͪͅ͵ͯͪͶ·ͯͼͪvͬ́ͱͰͬͼ͵Ͱͽ ͯͰ͵ͪͫͻΊ
ͬ ͭͪͲͰͽͰ j́ͱͶͪʹͿv ͇ͽ͵ͻΆͽͳͰ ͪͅ͵ͯͪͶͯͼͪ
j͈ͰͻͬΆͷͳ ͭͼͽΊͷͳ ͼͽͪͶͳ ͯͰͽͳ-ͼͳͻͽΆ
̓ͪͱͯΆʹͳͲͳͺͺͻͫͬͪͶͳͲͫ;ͻͭͰͻ
ͼ͵ͳͼ΅ͰͶ͵;ͼ͵ͽͻͽ̺ͪΆͶͪͯͰͶͰͭͪͳΊͯͰͽͰʹͳͲ͵ͪͿͰ
ͼͰ·ͼͪͼͽͶͳͬΆͷͳͶͳͪͷͳ
ͼ͵ͪͲͪͶͳ
ͽͰ·ͯͬͶ·ΆͳͫΊͲͪͽͰͶ·ͺͻͳͯ;ͽͼΉͯͪͼͬͪ
͊ͽͻ;ͯͳ͵ͳ ͵ͪͿͰ ͺͻͳͬͰͽͼͽͬͬͪͶͳ ͺͻͪ͵ͽͳͰͼ͵ͳ ͬͶͷͳͬ;ΉͼΊ ͽͶͺ; ͵ͻͳ͵ͪͷͳ j́ͱͰͬͼ͵
́ͱͰͬͼ͵v– ͅΆͺͻͳͶͳͼΉͯͪͼͻͪͲ;ͺͼͶͰ;ͻ͵ͬ
ͽͫΆͽͺͻͪͲͯͬͪͽ·͆ͬΆʹͭͯͅΆͰ·
ͻͪͯΆ
ͽͬ́ͱͰͬͼ͵Ͱͽ͵ͻΆͶͼΊͪͅ͵ͯͪͶ·ͯͼ
– ͪͺͰͻͰͫʹͻͪͼͼ͵ͪͲΆͬͪͶͳͰͼͽͳ͵Ͷͪͼͼͳ͵ͳͳͲ-
ʹ͵ͶΆv
ͅΆͬͳͯͳͷͬͺͳͼͪͳͳΈͽͭͼͫΆͽͳΊͼͳͪͶ·;ΉͪͺͻͪͬͶͰͼͽ·͈ͰͻͬΆͷͳͺͻͳͭͶͪͼͳͶͳ
ͯͰͽͰʹͼͳͻͽ
ͺͽͷͼͺͻͼͳͶͳ͵Ͷ·ͳ͵ͬ
ͻͯͳͽͰͶͳ͵ͽͻΆͫ;ͯ;ͽͬͯͪͶ·ͰʹͰͷͰͻͪͲͺͻͳ-
ͬͯͳͽ·ͼͬͳͯͰͽͰʹͬͻͰͼͽͻͪΆͫΆͼͽͻͭͺͳͽͪͳΊ
118
̸̸̹͉͋́͆
̸̸̹͉͈͋́͆ͻͰͼͼΆͭͶͫͪͶͳͲͪͳͳͳͪͳͪͶ·ͪΊͳͯͰͽͳͼͽ·
̺͌ͯͷ;ͻͽͳͳͫͶ·ʹͺͺ;ͶΊͻͼͽ·ΉͺͶ·Ͳ;ΉͽͼΊͽͪ͵ͱͰͲͪͬͰͯͰͳΊͫΆͼͽͻͭͺͳͽͪͳΊ
͵ͪ͵
j4VCXBZv
j,'$v ́ͽͰͻͰͼͰ ͼͶͭͪ ͻͰͼͽͻͪͪ ͪͷͰͻͳ͵ͪͼ͵ʹ ͵ͷͺͪͳͳ ͺͶͰͲͭ ͺͳͽͪͳΊ
j4VCXBZvj̾·ͼͬͰͱͰͰͯΆͳͼͬͫͯv̺ΈͽͷͶͲ;ͭͰ͵ͷͷͰͻͰͼ͵ͰͳͼͳͪͶ·ͰͺͰͻͰͺͶͰ-
ͽͪΉͽͼΊͬͬʹͽ͵ͪͳͫͻͪͲͪͷΆͼͶͳͼͬͻͰͷͰͭͰͶͬͰ͵ͪj͘ͰͽͶ·͵ͺ͵;ͺͪΉ͵ͪͻͽͿͰͶ·
Ϳͻͳ
Ίͻ;ͫͶ·ͳͲͺͶͪͰʹͼ;ͷͷΆͽͯͪΉͯͰͽΊͷͼͳͻͽͪͷv
ͳͶͳj͘ͰͽͶ·͵ͰͷͼΈͯͬͳ
Ί
ͪͺͶΊΉͼ· ͼͬͫͯʹv ̺ Έͽͷ Ͱͼͽ· ͯͶΊ ͶͳͰͷͰͻͳΊ ͳͶͳ ͼͳͷ;ͶΊͳͳ
ͰͫͯͳͷͪΊ ͯͶΊ ͺͻͳ-
͵ͻΆͽͳΊͳͼͽͻΆΆͭͶͫͪͶ·ΆͽͰͳʹͰͼͽΊͷͳͳͼͳͪͶ·ΆͷͳͿ;͵ͳΊͷͳ
͇ͫͻͪͲͼͬͻͰͷͰͭͭͻͱͪͳͪͺͻͰͯͺͶͪͭͪͰͽ;ͬͶͰͰͳͰͿͳͽͰͼͷ͊Ͱͽ·ͿͳͽͰͼ-͵Ͷ;ͫͬ
ͻͪͼͺͻͼͽͻͪͳͶͪͼ·ͺͽͰͻͻͳͽͻͳͳ͉ͼͼͳͳͼ-͎ͭͯͬͯͳͽ·ͬͿͳͽͰͼ-ͰͽͻͺͼͶͰͻͪͫͽΆ
ͬͬͻͰͷΊͫͰͯͰͭͺͰͻͰͻΆͬͪͼͽͪͶͪͼͽ·ΉͳͷͳͯͱͪͲͪΊͽͭͯͰͶͬͭͰͶͬͰ͵ͪ͊ͺͻͽͳͬΆʹ
ͲͪͶ
ͽͻͰͪͱͰͻΆ
ͫͪͼͼͰʹ
ͪΈͻͫͳ͵ͪ
ͽͪͰͬͪͶ·ΆͰͺͻͭͻͪͷͷΆ
ͬͰͶͽͻͰͪͱͰͻΆ
ͺͪͷͺͳͭ
ʹͭͪ
̓ͻ;ͽͳͽ· ͺͰͯͪͶͳͬͰͶͽͻͰͪͱͰͻͬͬͲͪͶͰͼͬͳͯͷͪͺͻͳͻͯ; ͼͽͪͶͺͻͰͯͺͽͳͽͰͶ·ͰͰ
Ͱͷ͵ͪ-
ͽͪͽ·ͼΊͪͬͰͶͼͳͺͰͯͰͪͼͪͷʹͺͻͳͻͯͰ̺Ͳͳ͵ͪͰͽͳͶͶΉͲͳΊͲͯͻͬͭͫͻͪͲͪͱͳͲͳͳͱͳͲͳ
ͬͫ΄Ͱ͈ͼͶͰ-ͪͼͬͭͻͪͫͰͭͯΊͬͿͳͼͰͰͶͬͰ͵ͼͬͪͺͺͪͯͪͰͽͬͯ;ͰͺͷͰ΄ͰͳͰͳ
Ͱ΄Ͱͪͼͪͽͻͳͺͻͬͯͳͽͽͪͷ͋ͪ͵ͻͭͪͳͲͬͪΆͷͳͶͶͳΆͶΉͯͰʹ͈ͼͶͰͼͺͻͽͳͬͭͲͪͶͪͳ
ͼͪͯΊͽͼΊͬͷͪͳΆͳͯͫͳͻͪΉͽͼΊͯͯͷͪͰ΄Ͱ͵Ͷͪͼͪ
ͬͼͰͬͻͰͷΊͪͯΊͼ·ͬͼͼͽΊͳͳͳͲ-
ͶΊͳͳͽͬͰͰͭͷͳͻ͖ͪͽ;ͳͬͰͻͼͪͶ·ͪΊͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ
͵ͪ͵ͻͪͲͬͯͳͽͺΊͽͳΊjͷ-
ͯͳͪͶ·ͭvͳj;ͳͬͰͻͼͪͶ·ͭv̹̿ͪͯͻͳʹΊͻ
j͌ͳͬͰͻͼͪͶ·ͼͽ·ͺͯͻͪͲ;ͷͰͬͪͰͽͺͻͪͬͪͰͶͬͰ͵ͪ
ͼͬͫͯ;
͵;Ͷ·ͽ;ͻ;
ͯͰͷ͵ͻͪͽͳΉͯͅͳ-
ͪͶͳͲͪͳΊ
ͬ ͼͬΉ ͰͻͰͯ·
ͺͯͻͪͲ;ͷͰͬͪͰͽ ͽͰͳ͵;
ͻΆ͵
ͽ;ͻͳͲͷ
ͳͿͻͷͪͳΉv Bodrijar,
2007, str. 60). ͆ͪͺͻͪͳͬͪͰͽͼΊͼͻͪͬͰͳͰͼj̀ͪ͵ͪͽͷ̾ͬͻͺΆv͇ͼͬͪͶ·ͯͪ͑ͺͰͭͶͰͻͪͳͻͪͲͯͰͶͰ-
ͳͰͷͺΊͽͳʹͪjͳͬͳͶͳͲͪͳΉvͳj͵;Ͷ·ͽ;ͻ;vͯͅͳͪͶͳͲͪͳΉ̹ͯͻͳʹΊͻͪͲΆͬͪͰͽjͽͻͳ;ͷ-
Ϳͷ Ͱͯͳͭ ͼͲͪͳΊv ̹ͯͻͳʹΊͻ
ͼ
ͳ ͼͽͪͬͶͰͳͰͷ jͼͬͰͻͰ ͻͪͬͯ;ʹ
͵;Ͷ·ͽ;ͻΆv ̹ͯͻͳʹΊͻ
ͼ
͊ͳͼͰͲͬͰͳͰͷ;ͳͬͰͻͼͪͶ·ͭͺͻͳͲʹͯͰͽ;ͼͽͪͬͶͰͳͰ
ͬͼͰͼͳͶ·ʹ ͷͯͳͪͶ·ʹ ͽͰͼͽͻ;͵ͽ;ͻΆ ͌ͳͬͰͻͼͪͶ·Ͱ – Έͽ ͵;Ͷ·ͽ;ͻͪ ͽͻͪͼͰͯͰͳͳ
ͼ;ͫ΅Ͱ͵ͽͪ ͳ ͵Ͱͺͽͪ
ͻͰͪͶ·ͭ ͳ ͻͰͺͻͰͲͰͽͪͽͳͬͭ ̽ͶΊ ͷͯͳͪͶ·ͭ ͪͻͪ͵ͽͰͻͰ ͬͳͻͽ;-
ͪͶ·Άʹ ͺͻͼͽͻ Έ͵ͻͪͪ ͳ ͳͿͻͬʹ ͼͰͽͳ ͫͰͲ ͫ΅Ͱͷͪ ͯͅͳͪͶ·Ͱ ͪͼͳͶ·ͼͽͬͰ ͺ ͼͬͰʹ
ͺͻͳͻͯͰ͖ͽͪͼͳͶͳͰͿͳͲͳͰͼ͵ͰͳͳͽͰͶͶͰ͵ͽ;ͪͶ·Ͱ͇ͼͳͽjͬͳͻ;ͼΆʹvͪͻͪ͵ͽͰͻ
jͺͰͻͰ-
ͯͪͰͽͼΊͰͻͰͲͲͪͻͪͱͰͳͰ
ͼͳͱͪΊͳͷͷ;ͳͽͰͽͳͼͺͼͫͼͽ·ͼͺͻͽͳͬͶΊͽ·ͼΊv ̹ͯͻͳʹΊͻ
ͼ
̺ͺͰͻͰͳͼͶͰΆͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͫͻͪͲͬͪͽͰͶ·ͭͺͻͰͼͼͪ
ͻͪͼͺͻͼͽͻͪͰͳΊͼͳͼͽͰͷΆ
ͿͪͼͽͿ;ͯͪͷΆͷͱͰͷͬͳͯͰͽ·Ͳͪͺͪͯ-ͰͬͻͺͰʹͼ͵ͳʹͳͯͪͱͰͪͷͰͻͳ͵ͪͼ͵ͳʹͫͻͪͲͱͳͲͳ
͵ͽͻΆʹ
ͬͱͳͬͶΊͰͽͼΊ ͬ ΈͽͳͰͼ͵;Ή ͳ ͵;Ͷ·ͽ;ͻ;Ή ͼͻͰͯ; ͵ͻͰΆ ͪͻͯͬ ͈ͻΊͷͶͳͰʹΆʹ ͬͰͻͯͳ͵ͽ
ͬΆͼͳͽ ͬ ͼͬͰʹ ͻͪͫͽͰ j̽; ͽͰͻͻͻͳͲͷͪv ̿ ̹ͯͻͳʹΊͻ
ͻͪͼ͵ͻΆͬͪΊ ͼ;ͽ· jͷͳͼͼͳͳ ̀ͪͺͪͯͪv
jͬͼͰͷͳͼͻͰͯͼͽͬͪͷͳͺͯͬͰͻͭ;ͽ·ͻͪͲͬͳͽͳͰ͵;Ͷ·ͽ;ͻΆͻͪͲΆͼͽͻͪͼ;ͻͬͷ;Ͳͪ͵;Έ͵ͬͳͬͪͶͰͽ-
ͼͽͳv ̹ͯͻͳʹΊͻ
ͼ
͋
ͽͰΈ͵ͬͳͬͪͶͰͽ
ͰͺΊͽ
ͺΈͽͷ;ͯͶͱͫΆͽ·ͳͲ
ͶͳͻͬͪͳͶͳͻͪͲͫͳͽͪͪͼͽͳͳͺͭͶ΄ͰͭͶͫͪͶ·ʹͼͳͼͽͰͷʹ
119
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸͉͉̈́́͋̾͋͌
̸̸̹͇͉͉̹͉́͊͋́͆
̸̸̸̸̸͇̹͉̓͊͆͋́͆
͈͉͇͏̸̸̻͇̹̾͊́̈́̈́́̀͏̸́̾́͆͠͏̸͇́͆̈́͆́́̽̾͆͋́͋̾͋
̸͈͉͉͉͉͈̹͆́̾͌͌̽͌͋͊̓̾̾͌̈́́̓̾ͅͅ
͉̾̀́̾ͅ
̻ͶͫͪͶͳͲͪͳΒͪ
ͺͶͭͳͳͼͽͬͪͻͳ
ͳͬͰͶͳͰͻͪͲͶͳ͵Ͱ;͵;Ͷͽ;ͻͳͳͺͻͳͬͻͰͯͳͬͳͰͪͳͪͶͭ
ͯͻ;ͽ͇ͬͪͬͪΒͻͪͯͺͼͷͪͽͻͪΔͰͶ͵ͪͶͳ;ͽͳͪΒͪͺͻͳͷͰͻ;ͻ;ͼ͵Ͱ͌ͯͷ;ͻͽͼ͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ̓;Ͷͽ;ͻͪ
ͼͽͪͬͳͽͬͪ ͉Ͱͺ;ͫͶͳ͵Ͱ
ͺͯ ;ͽͳͪΒͰͷ ͭͶͫͪͶͳ ͼͳ-Ͱ͵ͷͼ͵ͳ ͺͻͰͼͪ
ͯͱͳͬΓͪͬͪ
ͽͻͪͼͿͻͷͪͳΒͰ;ͷͭͳͷΔͰͳͷͫͶͪͼͽͳͷͪͺͺ;ͽͫͻͪͲͬͪΔͪ
͵;Ͷͽ;ͻͰͳͼͻͪͰͳͶͳͪͳͪͱͳͬͽͪ
Ͱ͵ͻͳͽͳ͵ͳ ͺͻͳͬͪͽͪΒ;Εͳ Ͳͪͺͪͯ-Ͱͬͻͺͼ͵Ͱ ͼͽͻͪͯͪͻͯͰ ͻͪͲͬΒͪ ̹ͶΔͼ͵ͳ ͼͳͼͽͰͷ ; ͫͻͪͲͬͪΔ;
ͯͷͪΕͳͬͪΔͰtͫͻͲͰͻͪͰi;ͳͼͽͳͽ;ͳΒͳͳͼͻͪͰ
ͺͺ;ͶͪͻͳͲͪͳΒͪͿͶ͵ͶͻͪͳͶͳͳͷͳΘ;ͼͺͰͭ
ͬͰ͵ͪ ͲͪͯͪΒ; ͬͰ ͵ͻͯͳͪͽͰ ͱͳͽͰΓͳͷͪ ͻͰͺ;ͫͶͳ͵Ͱ
;ͺͻͪͬ ͵ͻͯͳͪͽͰ ͲͪͺͪͯͰͬͻͺͼ͵ͭ ͳ
ͪͷͰͻͳ͵ͭͪͳͪͷͳΓͰΔͪͳͱͳͬͽͪ́ͺͪ͵
ͳͳͼͰͯͪΒͰͺͽͺ;ͳͼ;ͬͰͻͰͳͽͰͽ͉͍;ͳͳͰͽ
ͪͳͲͪͶͪͱͰΔ;mPEVTͪWJWFOEJ ͳͼͽͪͬͳͽͰͯͳͼͽͪͰͺͻͰͷͪͽͪ͵ͬͳͷ;ͽͳͪΒͳͷͪ
̓͌͐͆̾͡ ͉̾͐́ ͭͶͫͪͶͳͲͪͳΒͪ
ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ
ͫͻͪͲͬͪΔͰ
ͿͶ͵Ͷͻ
͌ͯͷ;ͻͽͼ͵ͪ
͉Ͱͺ;ͫͶͳ͵ͪ
120
316.644-
316.644-
̸̸̸̺̺̽͆́̾̈́͆͊́̈́́̾́ͣ͠͠1
̸̸͇̺̽͆́̾̈́͊͌̽̀́̈́͊̓́͠ͅ
͌ͳͬͰͻͲͳͽͰͽ;̓ͻͪͭ;ΒͰͬ;
͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ;͌ͱͳ;
̸̸̻͇̹̈́̈́́̀͏̸̸́́͆͠͏̸͇́͆̈́͆́́̽̾͆͋́͋̾͋
– ͈͉̾͏͈̾͏̸̸͎́̈́̽́͠ͅ2
̸̸͊̿̾͋̓ ͆ͪͳΒͰ ͳ ͪͳͪͶͳͳͯͰͽͳͽͰͽ ͪͼͽͪΒ;
ͳͲͭͻͪΌ;Β; ͼͰ ͳ ͷͰΔͪΒ; ͽ͵ͷ ͯͻ;ͽͬͰ-
Ͱ͵ͷͼ͵ͳ
ͺͶͳͽͳ͵ͳͳͯͻ;ͭͳͺͻͷͰͪͳͺͻͰͼͪ́ͯͰͽͳͿͳ͵;ΒͰͷͳ͵ͪͳͯͳͬͳͯ;ͪͶͰ
ͭͻ;ͺ
Ͱ ͳ͵ͶͰ͵ͽͳͬͰͿͻͷͰ͵ΒͰͼ;ͻͰͲ;ͶͽͪͽͺͽͻͪͭͰͲͪͬͳͷͪͳͪͶͳͷͬͻͰͯͼͽͳͷͪͳͬͳͰͼͽͻ;͵ͳͷ
ͳͯͰͽͳͽͰͽͳͷͪ͌ͽͷ͵ͽͰ͵ͼͽ;
ͽͰͯͰͳΒͰͭͶͫͪͶͳͲͪͳΒͰͰͺͫͳͽͯͰͽͰͻͷͳͳ;ͳͫͶͳ͵;Β;ͷͶͪ
ͯͰΓ;ͯͰ;ͺͭͶͰͯ;ΔͳͬͭͰͶ͵;ͺͭͱͳͬͽͪ
ͻͪͯͪͳͯͰͶͬͪΔͪ
͊ͷͪͽͻͪͶͳͼͷͳͽͰͻͰͼͪͽͳͷͳͼͽͻͪͱͳͽͳͼͽͪͬͬͰͷͶͪͯͳ ͼͽ;ͯͰͪͽͪ
ͽͷͰͯͪͶͳͼ;ͪͳͪͶ
ͪͯͻͱͪͬͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽͺͻͰͬͪͲͳΌͰͰͳͲͪͼͽͪͻͰͶͰͽͬͻͰͬͳͰ;ͯͫͪͭͶͫͪͶͳͲͪͳΒͰ̽ͻ;
ͭͳͷͻͰͳͷͪ
͵Ͷͳ͵ͭͶͫͪͶͳͲͪͳΒͪ͵ͪͼͬͰͽͼ͵ͳͺͻͰͼͯͰͽͰͻͷͳͳͰͪͳͪͶͳͳͯͰͽͳͽͰͽͷͶͪͯͳ
ͼͪͼͽͪͬͳͽͪΔͳͬͰ;ͲͻͪͼͰͯͫͳ͏ͳΓͳͼͽͻͪͱͳͬͪΔͪΒͰͳͼͺͳͽͳͬͪΔͰͼͽͪͬͬͪͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;
ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͪͪͪͳͪͶͳͳͯͰͽͳͽͰͽͷͶͪͯͳ͌ͼ͵Ͷͪͯ;ͼͽͳͷ
ͯͰͿͳͳͼͪͳͼ;Ͳͪͯͪͳ
ͳͼͽͻͪͱͳͬͪΔͪ
ͳͼͺͳͽͪͽͳͼͽͪͬͬͰͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳ ͽ͵ͬͪͪΒͪͪΔͰͯͻͱͪͬͰ
ͳͼͺͳ
ͽͪͽͳ ͻͪͲͶͳ͵Ͱ ; ͼͽͪͬͬͳͷͪ ͼͽ;ͯͰͪͽͪ ;ͽͳͪΒ; ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͲͪͳͽͰͻͰͼͬͪͼͽ Ͳͪ ͪͳͪͶ;
͵;Ͷͽ;ͻ;
ͳͼͺͳͽͪͽͳͼͽͪͬͬͰͷͶͪͯͳͺͻͳͬͪͽͪΔ;ͭͶͫͪͶͳͲͪͳΒͰ͵ͪͺͻͰͯ;ͼͶͬͪͲͪͱͳͬͽ;ͯͰͷ
͵ͻͪͽͼ͵ͷͯͻ;ͽͬ;͈ͻͳͷͰͷͯͰͼ͵ͻͳͺͽͳͬͰͷͰͽͯͰ
̈́ͳ͵Ͱͻͽͬͷͼ͵ͪͶͷ
ͳͼͺͳͽͪͳͼ;ͳͪͪͶͳͲͳͻͪ
ͳͼͽͪͬͬͳͼͽ;ͯͰͪͽͪ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪͳͲ͌ͱͳͪ
͉̓͌͐͆̾̾͐́͡ ͪͳͪͶͳͳͯͰͽͳͽͰͽ
ͪͳΒͪ
ͭͶͫͪͶͳͲͪͳΒͪ
ͼͽ;ͯͰͽͳ
̸̸̸̸̸̺͇͉͉͌̽͆̀͋͢ͅ
̓ͻͪΒ99ͬͰ͵ͪ͵ͪͻͪ͵ͽͰͻͳ;͵ͻ;ͺͰͰ͵ͷͼ͵Ͱ
ͯͻ;ͽͬͰͰͳͺͶͳͽͳ͵ͰͺͻͷͰͰ;ͼͬͰͽ;
ͪ;
̾ͬͻͺͳͺͼͰͫ͋ͪΒͼͶͱͰͳͺͻͰͼΒͰͺͲͪͽͺͯͺͽͳͷͽͰͻͷͳͷͭͶͫͪͶͳͲͪͳΒͪ
͵Βͳͺͻͪ
ͬ;Ͱ͵ͼͺͪͲͳΒ;ͯͱͳͬΓͪͬͪͺͶͬͳͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪ ̺;ͶͰͽͳΕ
̀ͪͬͪ
Γ;Β;Εͳ ͫͻͲͷ ͻͪͲͬΒ; ͳͿͻͷͪͳͰ ͽͰͶͭͳΒͰ
ͭͶͫͪͶͳͲͪͳΒͪ ͺͼͽͪͬΓͪ ͽͰͷͰΓͰ ͼͽͬͪͻͪΔͪ
1
d.vasilijevic@sbb.rs
2
͉ͪͯΒͰͪͼͽͪ;͵ͬͳͻ;ͺͻΒͰ͵ͽͪt͆ͪͼͽͪͬͪͳ;ͰΔͰͺͻͫͶͰͷͳ
ͳΓͰͬͳͳͺͰͻͼͺͰ͵ͽͳͬͰi
ͫͻΒ
͵Βͳ
ͺͯͻͱͪͬͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
121
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;ΒͰͯͳΔͰͰ ͼͬͰͽͼ͵Ͱ ͲͪΒͰͯͳͰ ͋ ΒͰ ͯ;ͭͽͻͪΒͪ
ͬͳͰͯͳͷͰͲͳͪͶͪ ͺͻͰͼ ͵Βͳ ΒͰ ͺͬͰͲͪ ͼ
ͯͰͽͰͻͳͽͻͳΒͪͶͳͲͪͳΒͷ
ͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͷͷ ͳ ͼͬͰ ͬͰΕͷ ͺͬͰͲͪΕ; ͳ ;ͫͻͲͪͬͪΔͰͷ ͯͻ;
ͽͬͰͳͯͰͶͪͽͼͽͳͪͺͶͪͰͽͪͻͷͳͬ; ͳͼͽ). ͈ͻͰͯͰ͵ͷͼ͵ͳͳͺͶͳͽͳ͵ͳͺͻͷͰͪ
ͭͶͫͪͶͳͲͪͳΒͪͫ;ͬͪͽͪͺͻͷͰͰͳ;ͯͻ;ͭͳͷͼͰͭͷͰͽͳͷͪͯͻ;ͽͬͰͭͱͳͬͽͪ
͵ͪͽͼ;ͫͻͪ
ͲͬͪΔͰ
͵;Ͷͽ;ͻͪ
ͼͳΒͪͶͪͼͿͰͻͪͳͼͶͳ
͈ͻͷͬͳ;ΕͳͪͯͪͳͪͶͰͬͻͰͯͼͽͳ
ͭͶͫͪͶͳͲͪͳΒͪͳͲͪͲͳͬͪͫͻΒͰͺͻͫͶͰͷͰ;ͬͰͲͳͼ
ͪͳͪͶͳͷ ͳͯͰͽͳͽͰͽͷ
͵Βͳ ΒͰ ͺͬͰͲͪ ͼ ͬͰͻͼ͵ͳͷ ͺͻͰͯͰΓͰΔͳͷͪ ͳ ͪͼͽΒͪΔͰͷ ;ͬͪΔͪ
ͽͻͪͯͳͳΒͰ ͊;͵ͫ ͬͻͰͯͼͽͳ ͺͻͽͰ͵Ͷͳ ͳͲ ͻͪͲͶͳͳͽͳ ͯͻͱͪͬͪ Ͱͷͳͬ ͬͯͳ ͵ͪ ͺͬͰΕͪΒ
ͽͰͱΔͳͲͪͪͳͪͶͷͼͪͷͫͳͽΕ; $BSOPZ
͊ͫͲͳͻͷͪͽͯͪͪͳͪͶͪ͵;Ͷͽ;ͻͪͫͶͳ͵;ΒͰͺͪͪΔͰΓ;ͯͳͺͼͻͰͯͼͽͬͷͻͷͳͳ
ͬͻͰͯͼͽͳ
ͪ;ͽͳͰ;ͬͰͶͳ͵ΒͷͰͻͳͳͪͿͻͷͳͻͪΔͰͪͳͪͶͭͳͯͰͽͳͽͰͽ͉ͪͪͲ;ͷͰͽͳͪͳ
ͪͶͳͳͯͰͽͳͽͰͽͳ͵;Ͷͽ;ͻ;ͺͯͻͪͲ;ͷͰͬͪͻͪͲ;ͷͰͬͪΔͰͬͪͯͬͪͺΒͷͪ
͇̓͆͏̸̸̸̸̸̸͈͇͇̺͉̺̾͋͌̈́͆͊͆́͊͋̿́͢
̻ͶͫͪͶͳͲͪͳΒͪ ́ͪ͵ͼͰͳͯͰΒͪͭͶͫͪͶͳͲͪͳΒͳͺͻͬͳͺ;ͽͺΒͪͬΓ;ΒͰ;97***ͬͰ͵;
ͪͺͻͬͪͽͰͻ
ͷͳͶ͵ͪ;ͺͽͻͰͫͪ;9*9ͬͰ͵; ̹ΒͬͳΕ
ͯͪͪͼͼͰͼͬͰͬͳͰͭͬͻͳͭͶͫͪͶͳͲͪͳΒͳ͵ͪ
ͳͷͺͰͻͪͽͳͬ;ͼͪͬͻͰͷͰͭͯͫͪ͵ΒͪͼͰͷͱͰͺͼͷͪͽͻͪͽͳͳͽͰͭͻͪͽͳͬ
ͪͶͳͳͺΒͰͯͳͪͼͻͪͲ
ͶͳͳͽͳͪͼͺͰ͵ͪͽͪ Ͱ͵ͷͳΒͰ
͵;Ͷͽ;ͻͶͭͳΒͰ
͵ͷ;ͳ͵ͶͭͳΒͰ
ͽͰͶͭͳΒͰ
ͺͶͳͽͳ͵Ͱ
ͳͯͰͶͭͳ
ΒͰ
͊ͯͽͷͰ
̓ͻ;ͫͳ
ͼͽͻ
ͲͪͺͪͱͪͰͽͳͻͳͷͯͪͶͳͽͰͽͪͺͰͻͰͺͳΒͰͭͶͫͪͶͳͲͪͳΒͰ
͵Βͳ ͺͯͻͪͲ;ͷͰͬͪΒ; ͼͽͬͪͻͪΔͰ ͼͬͰͽͼ͵ͭ ͼͳͼͽͰͷͪ
ͭͶͫͪͶͰ ͵;Ͷͽ;ͻͰ
ͭͶͫͪͶͭ ͵ͪͺͳͽͪͶͳͲͷͪ ͳ
ͭͶͫͪͶͭ ͼͬͰͽͼ͵ͭͯͻ;ͽ͇ͬͪͽ;ͯͪͳͫͻΒͰͯͰͿͳͳͳΒͰ ͬͭ ͺΒͷͪ͋;ͻͰ͵ 5VSFL
ͺͯ
ͭͶͫͪͶͳͲͪͳΒͷ ͺͯͻͪͲ;ͷͰͬͪ ͼͳΒͪͶͳ ͺͻͰͼ ͵Βͳ ͽͰͱͳ ͼͬͰͫ;ͬͪͽͼͽͳ ͳ ΒͰͯͳͼͽͬͰͼͽͳ
ͼͬͰͽͪ ͺΒͪͷͭͶͫͪͶͳͲͪͳΒͪͺͻͳͲͳͶͪͲͳͳͲͻͰͳtͭͶͫͪͶi
ͽͲͪͳ;͵;ͺͼͽ
͉ͪͯͳ 3PEJO
ͯͬͯͳ;ͬͰͲ;ͭͶͫͪͶͳͲͪͳΒ;ͳͷͳ͵ͻͰͶͰ͵ͽͻͼ͵;ͻͰͬͶ;ͳΒ;͎ͰͶͯͭͶͫͪͶͳͲͪͳΒ; ͬͳͯͳ
͵ͪͺͻͰͼ ͳͶͳͳͲͺͻͰͼͪ
͵Βͳͫ;ͬͪͽͪͽͻͪͼͿͻͷͪͳΒ;ͺͻͼͽͻͰͻͭͪͳͲͪͳΒͰͯͻ;ͽͬͰ
ͳ ͯͼͪ ͳ ͽͻͪͼͪ͵ͳΒ; ͯͻͰΌͰ; Δͳͬͳͷ ͯͷͰͽͷ
ͳͽͰͲͳͽͰͽͷ
ͫͻͲͳͷ ͳ ;ͽͳͪΒͰͷ –
ͼͽͬͪͻͪΔͰͽͻͪͼ͵ͽͳͰͽͪͶͳͽ͵ͬͪͳͷͻͰͱͪͯͰͶͬͪΔͪ )FME
ͅͳͽͻͬͳΕ
;ͪͬͪ
ͯͪͭͶͫͪͶͳͲͪͳΒͪͺͯͻͪͲ;ͷͰͬͪͳͽͰͲͳͬͳͻͪΔͰͯͻ;ͽͬͰͳͯͼͪ;ͼͬͰͽ;
ͳͷͰͼͰͷͭ;Εͪͬͪ
ͺͬͰͲͳͬͪΔͰ;ͯͪΓͰͳͶ͵ͪͶͳͽͰͽͪ
ͽͰͼͰͭͶͫͪͶͳͲͪͳΒͪͷͱͰͻͪͲ;ͷͰͽͳ͵ͪͯͰͶͬͪΔͰͪͯͪΓͳ;
́͠ͰͶͰͪ̈́ͪͻ
ͪͭͶͪͪͬͪͲͪͪΒͳͽͰͲͳͬͳͻͪΔͪͯͼͪͳͲͷͰΌ;Γ;ͯͳͳͲͰͷͪΓͪ;;ͼͶ
ͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͯͪtͼͬͰͽͼ͵ͽͻͱͳͽͰiͺͼͽͪΒͰͯͼͽ;ͺͼͬͳͷͪ
ͽͯͪΓͰͷͭ;Ε;ΒͰͼͶ
ͫͯ͵ͻͰͽͪΔͰ͵ͪͺͳͽͪͶͪ
ͻͫͰ
ͳͿͻͷͪͳΒͪͳΓ;ͯͳ͇ͬͪΒͺͻͰͼͺͯͻͪͲ;ͷͰͬͪͽͬͪͻͪΔͰͯͻͱͪ
ͬͪͳͶͳͫͰͻͪͶͳͲͪͳΒ;ͪͳͪͶͳͼͫͰͼͽͳͳ;ͶͪͲͪ͵ͪͼͬͰͽͼ͵ͽͻͱͳͽͰ͵ͪͺͳͽͪͶͪ
͆Ͱ͵ͳͭͶͫͪͶͳͲͪͳΒ;ͬͳͯͰ͵ͪͪͼ;ͷͳ;ͺͼͶͰͯͳ;ͼͽͻ;͵ͽ;ͻͪͶͰͯͳͿͰͻͰͳΒͪͳΒͰͲͪͺͪͯ
ͭͯͻ;ͽͬͪ
ͽΒͰͺͼͶͰͯͳͪͷͯͰͻͳͲͪͳΒͰͳͳͼͽͳͽ;ͳͪͶͰͪͯͭͻͪͯΔͰ͠ͰͯͳͯͻͰΌͰΔͰ
ͭͶͫͪͶͳͲͪͳΒͰͲͪͼͳͬͪΒ;ͪͳͯ;͵ͽͳͬͷͺͻͳͼͽ;ͺ;
ͭͯͰͼͰͪͼͬ;ͺͻͳͶͪͭΌͪͬͪΔͪ
ͼͳͷ;ͶͪͳΒͪ
ͺͼͽΒͰΕͳ ͷͯͰͶͪ
ͯͶͪͲͳ ͯ ;ͳͿͻͷͭ ͺͽͰͭ ͷͯͰͶͪ
ͯ͵ ͯͻ;ͭͳ ͯͰͯ;͵ͽͳͬͳ ͺͻͳͼͽ;ͺ
122
̸̺̺͊́̈́́̾́ͣ͠
͇̺̻͊͌̽̀́̈́͊̓́ͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ– ͺͰͻͰͺͳΒͪͷͶͪͯͳ
ͺͶͪͲͰͯͺͽͳ;ͳͿͻͷͳͻͷͳ͌ͲͰͬͳ;ͫͲͳͻͫͪͺͻͳͼͽ;ͺͪ
ΒͪͼΒͰͯͪΒͰͭͶͫͪͶͳͲͪͳ
Βͪ͵ͷͺͶͰ͵ͼͪ
ͬͳͰͯͳͷͰͲͳͪͶͪͳͽͰͻͪ͵ͳΒͪͳͲͷͰΌ;Ͷ͵ͪͶͭͳͭͶͫͪͶͭ
̻Ͷ͵ͪͶͳͲͪͳΒͪ ΒͰ ͻͪͲ;ͷͰͬͪΔͰ ͭͶͫͪͶͭ ͳ Ͷ͵ͪͶͭ ; ͳΓ; ͳͲͪͶͪͱͰΔͪ ͻͳͭͳͪͶͳ
ͻͰͰΔͪͪͻͪͲͶͳͳͽͳͷͭͰͭͻͪͿͼ͵ͳͷ ͺͻͼͽͻͳͷͪ 3JU[FS
;FZOFQ
ͽͰͻͰͽ͵ͯͬͯͳͳ
ͯͼͶͱͰͳͳͫͻͳͯͳͷͯͰͶͪ
͆ͪͳΒ͇ͪͬͪΒͺΒͪͷͬͰͲ;ΒͰͼͰͲͪͶͪͽͳͼ͵;ͻͰnatio
ͽͲͪͳͷͰͼͽͻΌͰΔͪ̀ͪͬͪΓ;Β;Εͳ
ͰͬͶ;ͳͻͪΔ;ͺΒͷͪͪͳΒͪ
ͯͪͪͼͼͰͼͬͪͯͻͰΌͰΔͪͬͭ͵Ͱͺͽͪͷͭ;͵ͶͪͼͳͿͳ͵ͬͪͽͳ;ͯͬͰͭͻ;ͺͰ
Ͱ͵ΒͰͳͷͪΒ;ͼͺͳͻͳͽ;ͪͶͳͼͽͳ͵;ͳ
Ͱ͵ΒͰͳͷͪΒ;ͷͪͽͰͻͳΒͪͶͳͼͽͳ͵;͵ͰͺͳΒ; ͋ͻͪͷ
Γͪͳ
ͼͽͻ
́ͯͰͪͶͳͼͽͳ͵;͵ͽͪͳΒ;ͪͳΒͰͬͳͯͰ͎ͰͭͰͶ
͇ͽ̹ͪ;Ͱͻ
̓ͪͻͶ͉ͰͰͻ
ͼͷͪͽͻͪΒ;ΕͳΒͰͷͪͳͿͰ
ͼͽͪͳΒͷtͪͻͯͭͯ;ͪiͺͻͰͯͷͰΕͰΒ;ͯͻͱͪͬͳ͇ͽ̹ͪ;Ͱͻͳ̓ͪͻͶ͉ͰͰͻͪͳΒ;ͻͪͲ;ͷͰΒ;͵ͪ
͵;Ͷͽ;ͻͶ͵;͵ͪͽͰͭͻͳΒ;
ͼͳͳͷͲͪΒͰͲͳ͵;ͳ͵;Ͷͽ;ͻ;ͲͪΒͰͯͳ;
͌ͺͻͳͶͭͯͻ;ͭͷͼͬͪͽͪΔ;
ͅͳͽͻͬͳΕ
ͼͽͻ
;ͪͬͪͯͪͼ;ͪͳΒͰtͭͶͫͪͶͰͯͻ;
ͽͬͰͰ ͲͪΒͰͯͳͰ
͵ΒͰ ͳͰ ͲͪΒͰͯͳ͵ͪ ͽͰͻͳͽͻͳΒͪ
ΒͰͲͳ͵
ͳͼͽͻͳΒͪ
͵ͪ Ͱ͵ͷͼ͵ͪ
͵;Ͷͽ;ͻͪ ͳ
ͺͶͳͽͳ͵ͪͳͽͰͭͻͳͼͪͼͽi͊Ͷͳ
ͷͪͻ͵ͼͳͼͽͳ͵ͬͳΌͰΔͰͳͷͪͳ́ͬͪ͑ͳΒͪ͵ͬͳΕ
ͼͽͻ
t͌ͫͳͪΒͰͯͻͰΌͰΔͰͪͳΒͰͺͶͪͲͳͯͽͭͪͯͪΒͰͽͯͻ;ͽͬͰͪͭͻ;ͺͪͪͼͽͪͶͪ;ͯͻͰΌͰͷ
ͳͼͽͻͳΒͼ͵ͷͼͽͰͺͰ;ͻͪͲͬΒͪ ͺͻͳͲͬͯΔͰ ͳͺͯΒͰͶͰ ͻͪͯͪ ͻͫ-ͬͪͰͺͻͳͬͻͰͯͰ
͵ͪͲͪΒͰͯ
ͳͪ͵Βͪ;ͼͰͫͳͳͽͰͭͻͳͰ͵;Ͷͽ;ͻͰ
ͺͶͳͽͳ͵ͰͳͰ͵ͷͼ͵Ͱ;ͼͶͬͰͱͳͬͽͪͳͲͪ;ͲͳͷͪͯͻͰΌͰ
;ͽͰͻͳͽͻͳΒ;i
̹ͻ͋ͻͪͷΓͪͳ
ͼͽͻ
ͳͲͯͬͪΒͪͯͶͳ͵ͰͪͳΒͰ
t͆ͪͳΒͪΒͰͳͼͽͻͳΒͼ͵ͪ͵ͪͽͰͭͻͳΒͪͪͼͽͪͶͪͪͯͻͰΌͰͷͼͽͰͺͰ;ͯͻ;ͽͬͰ-Ͱ͵ͷͼ͵ͭͳ
ͳͬͳͶͳͲͪͳΒͼ͵ͭͻͪͲͬͳͽ͵ͪͯͻ;ͽͬͪ
͇ͪ
͵ͪͪΒͬͳͳͽͳͷͰͽͳ͵ͰͲͪΒͰͯͳͰ
ΒͰͳͼͽͬͻͰͷͰͽͰͻͳͽͻͳΒͪͶͪͲͪΒͰͯͳͪ
ͫ;ͯ;
ΕͳͯͪͰͭͲͳͼͽͳͻͪͪͯͻͰΌͰͷͭͰͭͻͪͿͼ͵ͷͺͻͼͽͻ;
͈ͻͳͺͪͯͳͳΒͰͯͰͪͳΒͰͼ;ͷͰΌ;ͼͫͺͬͰͲͪͳͲͪΒͰͯͳ͵ͷ͵;Ͷͽ;ͻͷ
ΒͰͲͳ͵ͷ
ͽͻͪͯͳ
ͳΒͷ
ͳͼͽͻͳΒͼ͵ͳͷͼΒͰΕͪΔͳͷͪͳͼͳͷͫͶͳ͵ͳͷͬͰͲͪͷͪͷͳͽͶ͵ͭ͵ͪͻͪ͵ͽͰͻͪ
͆ͪͳΒͪͺͼΒͰͯ;ΒͰΒͰͯͳͼͽͬͰͰ͵ͷͼ͵ͳͺͻͼͽͻ
ͭͯΒͰͼͰͺͻͰ͵ͲͪΒͰͯͳ͵ͭͪͳͪͶͭ
ͽͻͱͳͽͪ;ͼͺͼͽͪͬΓͪΒ;Ͱ͵ͷͼ͵ͳ
ͽͻͭͬͳͼ͵ͳ
͵ͷ;ͳ͵ͪͳΒͼ͵ͳͳͯͻ;ͭͳͯͼͳ
͇ͪͼͬΒͳͯͰͽͳͽͰͽͰͷͪͳͻͪͺ;ͽͰͷͯͻͱͪͬͰ
͵;Ͷͽ;ͻͰ
ͻͰͶͳͭͳΒͰͳΒͰͲͳ͵ͪ
͆ͪͳΒͪ ͳΒͰ ͯͰͽͰͻͷͳͳͼͪͪ ͳͼ͵Γ;ͳͬ ͷͪͽͰͻͳΒͪͶͳͼͽͳ͵ͳͷ ͳͶͳ ͼͺͳͻͳͽ;ͪͶͳͼͽͳ͵ͳͷ
ͰͶͰͷͰͽͳͷͪ
Ͱͭ ; ΔͳͬΒ ͯͳΒͪͶͰ͵ͽͳ͵Β ͼͳͽͰͲͳ ͷͻͪͷ ͽͻͪͱͳͽͳ ͪΒ ͺͽͰͳΒͪͶ ͵Βͳ ΒͰ
;ͽͳͪͪ͵ͼͽͳͽ;ͳͼͪΔͰͪͳΒͰ
͆ͪͳΒͳΒͰͳͷͪͰͽͪͼͶͳͯͪͻͼͽ͵ΒͪͼͰͺͼͰͫͷͪͳͿͰͼͽ;ΒͰ;ͬͻͳΒͰͷͰͰͽͳ͵ͳͼ;͵
ͫͪ͌ͽͪ͵ͬΒͯͳΒͪͫͶͳΒͼͳͽ;ͪͳΒͳ ͺΒͰͯͳͳͼ;ͼͺͻͰͷͳͯͪͼͬΒͳͯͰͽͳͽͰͽͺͯͻͰͯͰͪͳ
ͪͶͷ
123
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͪΒͰͺͰͻͷͪͰͽͪ͵ͪͽͰͭͻͳΒͪͼͪͽͶͳ͵͵ͰͲͳͬͷͼͪͭͷͯͪ;ͳͽͪͻͳͲͪͳΒͪͼͬͳΒͰͽͪ
ͳͲͪ͵ΒͰͼͽΒͰͷΕͰͼͳͶͰͼͬͳΒͰͽͪͪͰͶ;ͼ̸ͪͷͰͻͳ͵ͷ
ͰΕͰͯͬͰͼͽͳ;ͺͳͽͪΔͰΔͰͯͳͭͳͽͰͽͳ
ͺͼͽͪͪ͵i
124
̸̺̺͊́̈́́̾́ͣ͠
͇̺̻͊͌̽̀́̈́͊̓́ͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ– ͺͰͻͰͺͳΒͪͷͶͪͯͳ
́ͯͰͽͳͽͰͽ ͼͰ ; ͼͪͬͻͰͷͰͷ ͯͻ;ͽͬ; ͭͽͬ ͺͳͼͽͬͰΕ;ΒͰ ͼ ͽͺͻͷ ͺͻͰͷͪ ͺͶͳͽͳͳ
ͪͼͳͶͰͺͶͳͽͳ͵-͵;Ͷͽ;ͻͰͳͯͰͽͳͿͳ͵ͪͳΒͰ͌ͳͿͳ͵ͪͳΒͪΒͰͼ;ͺͻͽͪͯͳͿͰͻͰͳΒͪͳΒͳ
ΒͰͻ
ͼͰͲͪͼͳͬͪͪ;ͫͶͪͱͪͬͪΔ;ͻͪͲͶͳͳͽͼͽͳ
̻ͶͫͪͶͳͲͪͷ ͳ ͭͶͫͪͶͳͲͪͳΒͪ ;ͭͶͪͬͷ ͻͰͶͪͽͳͬͳͲ;Β; ͬͻͰͯͼͽͳ ͳͯͰͽͳͽͰͽͪ ͳͶͳ ͳ ͯͰͽͰͻ
ͷͳͳ;;ͳͲͷͰΔͰͷͫͶͳ͵;͇ͫͰͲͬͻͰΌ;Β;ͼͰͪͳͪͶͳͳͯͰͽͳͽͰͽͳͪͻͪ;
;ͪͰͷ͵
ͽͰ͵ͼͽ;
Ͱͬͻͺͼ͵ͳͳͯͰͽͳͽͰͽͪ͐ͰͼͽͼͰͺͯͭͶͫͪͶͳͲͪͳΒͷͺͯͻͪͲ;ͷͰͬͪͳͺͻͰͼͯͰͽͰͻͳͽͻͳ
ΒͪͶͳͲͪͳΒͰͲͪͼͬͪͪͳͯͰΒͳͺͻͷͬͳͼͪΔͪ;ͳͬͰͻͲͪͶͳͬͻͰͯͼͽͳ͵ΒͰͳͼ;ͼͽͻͭͽͰͻͳͽͻͳ
ΒͪͶ ͭͻͪͳͰͰ ́ͼͽͬͻͰͷͰ
ͪͿͳͻͷͳ; ͼͰ ͬͳ Ͱͬͻͺͼ͵ͳ ͳͯͰͽͳͽͰͽͳ ͪ ͽͰͷͰΓ; ͻͰ͵ͼ
ͽͻ;͵ͳΒͰͳͻͪͲͫͶͳͪͬͪΔͪͪͳͪͶͳͳͯͰͽͳͽͰͽͪ ͈ͼͽΒͰͷͳΓͰΔͪͯͪͭͶͫͪͶͳͲͪͳΒ;Ͱͫͳ
ͽͻͰͫͪͶͼͬͪͽͳͽͳ͵ͪͫͰͲ;ͼͶͬͰͼͽͪΒͪΔͰͳͻͪͼͽͪ͵ͪΔͰͺͼͽΒͰΕͰͭͳͼͽͬͪͻͪΔͪͬͳͶͳͳͳ
͵ͶͰ͵ͽͳͬͳͳͯͰͽͳͽͰͽͪ ,FMMOFS
ͼͽͻ
̓ͰͶͰͻͼͷͪͽͻͪͯͪ
ͫͰͲͫͲͳͻͪͪ͵ͻͳͲ;ͽͻͪͯͳͳ
ͪͶͳͪͼͺͰ͵ͪͽͪͳͯͰͽͳͽͰͽͪͯͪͪͼ;ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;
ͳͯͰͽͳͽͰͽͰͭͲͳͼͽͳͻͪ͵ͪͳͯͰͶ͵ͪ
͵ͼͽͻ;͵ͳΒͪ͵ΒͪͼͰΒͪͬΓͪ͵ͪͼͺΒͽͻͪͯͳͳͪͶͭ ͪͳͪͶͭ
ͳͼͪͬͻͰͷͰͭ ͵ͶͰ͵ͽͳͬͭ
͉Ͱ͵ͼͽͻ;͵ͳΒͷͺͼͽΒͰΕͳΒͪͬΓͪΒ;ͼͰͬͳ;ͼͽͬͪͻͪͶͪ͵ΒͼͳͽͰͲͳ
̽ͪ͵ͶͰ
ͰͺͼͽΒͳΒͰͯͼͽͻͪͳΒͰͯͼͷͰͻͪ ΒͰͯͼͽͪͬͪ
;ͽͳͪΒͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͪ
ͶͳͰ ͳ ͵ͶͰ͵ͽͳͬͰ ͳͯͰͽͳͽͰͽͰ ͇ͬͳͷ ͼͰ ͪͷͰΕͰ ͬͳ ͺͻͫͶͰͷ ;ͼ͵ͶͪΌͳͬͪΔͪ ͪͳͪͶͳ
ͳͯͰͽͳͽͰͽͪ;ͬͳͰͪͳͪͶͳͷͯͻͱͪͬͪͷͪ
ͽͰͻͳͽͻͳΒͪͷͪ
;ͳΒͪͷͪͳͼͶ͆ͪͱͪͶͼͽ
ͰͯͰͷ͵ͻͪͽ
ͼ͵ͳ ͺͻͳͷͰͻͳ Ͱ
;ͼ͵ͶͪΌͳͬͪΔͪ ͪͳͪͶͳ ͳͯͰͽͳͽͰͽͪ ͰΕͳ ͼ; ͺͻͳͷͰͻͳ ; ͷͰΌ;ͪͻͯΒ
ͺͻͪ͵ͼͳ͈ΒͰͯͳͪͯͻ;ͽͬͪͼͰͽͬͪͻͪΒ;ͺͻͰͷͪͼͬͰͽ;ͺͻͳͬͪͽͪΒ;Εͳͬ;ͭͶͫͪͶ;ͳͬͳͶͳͲͪͳΒͼ͵;
ͽͰ͵ͬͳ;
ͪͶͳ ͳͼͽͬͻͰͷͰ ͳ ͺͻ;ͱͪΒ; ͽͺͻ Ͳͫͭ ͼͽͻͪͪ ͯ ͭ;ͫͳͽ͵ͪ ͬͶͪͼͽͳͽͭ ͳͯͰͽͳͽͰͽͪ ;
ͪͷͰͻͳͯͪͼͪ;ͬͪΒ;͵;Ͷͽ;ͻ;ͼͫͰͼͽ 7VLPWJDſBMBTBO
̓;Ͷͽ;ͻͪ ̓;Ͷͽ;ͻͪͺͻͰͯͼͽͪͬΓͪt͵ͶͰ͵ͽͳͬͺͻͭͻͪͷͳͻͪΔͰi;ͷͪ
ͺ͵ͷͰͼͰͻͪͲͶͳ͵;Β;ͺͻͳ
ͺͪͯͳͳͻͪͲͶͳͳͽͳͭͻ;ͺͪͪͼͽͪͶͳ͵ͪͻͰͲ;ͶͽͪͽͲͪΒͰͯͳ͵ͳͳͼ͵;ͼͽͪͬͪ
;͵Γ;;Β;ΕͳͫͻͪͲͬ
ͳͳͺͻͪͬͳͼͳͼͽͰͷ
ͼͽͻ;͵ͽ;ͻ;ͺͻͯͳͰ
ͬͰͻ;
ͪͻͳͽͰ͵ͽ;ͻ;ͳͪ;͵;̓;Ͷͽ;ͻͪΒͰͪͳͪ͵Βͳ
ͭͻ;ͺͪ Γ;ͯͳ ͻͰͪͬͪ ͺͻͫͶͰͷͰ
ͻͪͲ;ͷͰ ͳ ͳͽͰͻͺͻͰͽͳͻͪ ͼͬͰͽ ͋ ΒͰ ͼ͵;ͺ ͬͻͰͯͼͽͳ ͳ ͻͷͳ ;
ͺͭͶͰͯ;ͭͪͽΒͰͯͫͻͳͶͳͶͰ
ͶͰͺͳͶͳͻ;ͱ
ͻͪͳͪͶͳͶͳͳͻͪͳͪͶ
ͻͷͪͶ
ͳͶͳͰͻͷͪͶ (FFSU
͆ͪͳͪͶͪ͵;Ͷͽ;ͻͪͫ;ͬͪͽͪͿͳͶͲͿͳΒͰ
ͳͯͰͶͭͳΒͰ
ͬͻͰͯ
ͼͽͳ
ͺͻͰͽͺͼͽͪͬ͵Ͱ
ͬͰͻͬͪΔͪ
Ͱ͵ͳͬͪΔͪ
ͼͽͪͬͬͰͳͻͷͰ͵ΒͳͯͻͱͰͲͪΒͰͯͳ;ͪ͵;ͺ; ,Jl-
NBOOFUBM
͆ͪͳͪͶͪ͵;Ͷͽ;ͻͪͼͰͷͰΔͪͬͻͶͼͺͻ
ͲͪͽͽͼͰͬͻͰͯͼͽͳͺͻͰͼͰͪ
ͳͼͽͳͽ;ͳΒͰͳͯ;ͫ͵ͼ;;͵ͻͰΔͰͰ;ͼͬͰͼͽͳͳͺͪͪΔ;Γ;ͯͳ
͈ͼͽΒͰͰͽͳͻͳͭͶͪͬͰͯͳͷͰͲͳΒͰ͵;Ͷͽ;ͻͰͯͳͼͽͪͪͷΕͳ
ͳͲͫͰͭͪͬͪΔͰͰͳͲͬͰͼͼͽͳ
ͳͯͳ
ͬͳͯ;ͪͶͳͲͪͷ͵ͶͰ͵ͽͳͬͳͲͪͷ ͳ ͷ;͵ͼͽͱͰͼ͵ͼͽ (FFSU
͈ͷͰ;ͽͰ ͯͳͷͰͲͳΒͰ ͵;Ͷͽ;ͻͰ
ͲͪͪΒͰ ͼ; ͵ͪ ͽͰͻͳΒͼ͵ͳ ͵ͬͳͻ Ͳͪ ͷͰΌ;͵;Ͷͽ;ͻͪ ͺͻͰΌͰΔͪ
Ͳͪ ͵ͶͪͼͳͿͳ͵ͪͳΒ; ͳ ͫΒͪΔͰΔͰ
;ͽͳͪΒͪͪͳͪͶͰ͵;Ͷͽ;ͻͰͪͻͪͲͬͻͼͰͺͻͰͯͷͰͽͰͳͼͽͻͪͱͳͬͪΔͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̸̸͇͇͇͈͉̺̾͋̽̈́͑̓́͊̾̓͋́͊͋̿́͢ͅ
͈ͻͳͼͽ;ͺͺͻͫͶͰͷ;͌;ͼͶͬͳͷͪͼͪͱͳ
ͯͳͪͷͳͳͯͻ;ͽͬͰ-Ͱ͵ͷͼ͵-ͺͶͳͽͳ͵ͳ
ͺͻͷͰͪͲͪͼͬͪͳͪͳͯͰΒͪͷͪͭͶͫͪͶͳͲͪͳΒͰ
ͷͶͪͯͳͺͻͰͯͼͽͪͬΓͪΒ;ͬͰͷͪͬͪͱͪ͵ͪ͵ͼ;ͫΒͰ͵ͪͽ
ͼ͵ͳ
ͽͪ͵ͫΒͰ͵ͪͽͼ͵ͳͿͪ͵ͽͻͽͳͺͻͷͰͪ
͵ΒͰͲͪͺͼͶͰͯͳ;ͳͷͪΒ;ͷͰͽͪͷͻͿͲ;ΔͳͬͳͶͳ
ͳ ͳ ͵ͶͰ͵ͽͳͬͳ ͳͯͰͽͳͽͰͽͪ *MJØJO
*MJØJO J TBS ͅͳͪΒͶͬͳΕ
3PCFSUT
͋ͷͪͬͳΕͳͼͪͻ
6MFFUBM
̸͵ͼͰͪͽͯͯͪΒ;ͳͳͽͰͲͳͬͰͳͼͶͱͰͰͽͻͪͲͳͳ
Ͱ ͺͻͷͰͰ ͪ ͫͪͶ͵ͪͼ͵ͳͷ ͺͻͼͽͻͳͷͪ ; ͺͻͽͰ͵Ͷͷ ͺͰͻͳͯ;
ͯͪ ͼͰ ͺͳͽͪΔͰ ͳͯͰͽͳͽͰͽͪ
ͪ
ͺͼͰͫͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
ͳ͵;Ͷͽ;ͻͰͰͼ;ͷΔͳͬͪͷͰΕͰ͵ͪͬͰͷͪͳͽͰͻͰͼͪͽͪͽͰͷͪ
ͺͼͰͫͳͲ ;ͭͶͪͷͶͪͯͳ
͵Βͳͷͪͼ; ͼͬΒͼͽͬͰͳͽͻͪͱͰΔͰͳͺͻͪͶͪͱͰΔͰ ͬͶͪͼͽͳͽͭͳͯͰͽͳͽͰͽͪ
&SJLTPO
ͼͽͻ
t̺ͰΕͳͪͷͶͪͯͳ;ͪͰͶ;ͼͽͪΒͰͽͬͻͰͪͲͪͯͪΓͰͯͶ;͵ͰͳͷͯͳͿͳ͵ͪͳΒͰ
ͼͬΒͳͯͶ;͵ͪi &YFMFS
ͼͽͻ
͊ΒͰͯͰͼͽͻͪͰ
͵ͪͻͪ͵ͽͰͻͳͰͳ ͵Ϳ;ͲͳΒͪͳͯͰͽͳͽͰͽͪ
ͪͶͳ
ͳͼͽͬͻͰͷͰͳͬͰΕͬͻͼͽͿͻͷͳͻͪͳͯͰͽͳͽͰͽ̓ΒͳΕͰͯΔͳͺͻͰͬͪͭ;ͽͳ
Ͳͪͬͳͼͳͯ;ͼͺͰ
ͼͽͳͺͻͰͬͪͲͳͶͪͱͰΔͪͳͻͪͲͻͰͪͬͪΔͪ͵ͿͶͳ͵ͪͽͪ;ͬΒͱͳͬͽΒͯͫͳ )SOKJDB
ͼͽͻ
͌;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͪ
ͰͻͰͽ͵ͼͰͯͰͪͬͪͯͪͼͰ͵ͯͷͶͪͯͳͻͪͲͬͳΒͪΒ;ͯͬ͵;Ͷͽ;
ͻͪͶͳͳͯͰͽͳͽͰͽͳ
ͪͼͽͪͶͳ͵ͪ ͺͼͶͰͯͳͪͲͯͻ;ͱͳͬͪΔͪͪͳͪͶͳ Ͷ͵ͪͶͳ
ͳͭͶͫͪͶͳ
ͳͯͰͽͳͽͰͽ͈ͪΒͰͯͳͪͳͼͽͻͪͱͳͬͪΔͪ;͵ͪͲ;Β;ͪͺͻͪͼͽ͵Ϳ;ͲͳΒͰͳͯͰͽͳͽͰͽͪͷͶͪͯͳ;ͽͪ͵ͬͳͷ
͵Ͷͼͽͳͷͪ
ͽΒͰͺͼͰͫͳͲͻͪͱͰ;ͰͲͪͺͪͯͳͷ͵;Ͷͽ;ͻͪͷͪ "SOFUU
#FSSZ
4FHBMMFUBM
͈ͶͪͲͰΕͳͯͪͶͪͲͪͬͳ
ͪͶͳͳͳͼͽͻͪͱͳͬͪΔͪͻͳΒͰͽͳͼͪͳͪ;ͽͳͪΒ
ͭͶͫͪͶͳͲͪͳΒͰͪͫͻͪͲͬͪΔͰͳ͵;Ͷͽ;ͻ; ͚ͻΌͰͬͳΕ
,BMBOK
,BUVOBSJǀ
ͺͬͰͲͪ
ͼͽͪ;͵ͰͳͭͶͫͪͶͳͲͪͳΒͰ ̻ͻ;ͺͪͪ;ͽͻͪ
ͼͷͪͽͻͪͶͳͼͷͳͽͰͻͰͼͪͽͳͷͯͪͳͼͽͻͪͱͳͷ
ͼͽͪͬͬͰͼͽ;ͯͰͪͽͪ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪ ͼͳͶͪͪͫͻͪͲͬͳͺͶͳͽͳ͵ͪͳͬͪͼͺͳͽͳ͵Ͱ
ͺͪͽͪ;ͫ;ͯ;Εͼͽͳ
ͰͲͪͫͳͶͪͲͰͿͪ͵ͽͻͰͿͻͷͳͻͪΔͪͳͯͰͽͳͽͰͽͪͯͰͰͪͻͪͷ;Ͳͻͪͼͽ;
ͽͷͰ
ͯͪͶͳ ͼ;ͪͳͪͶͪͯͻͱͪͬͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽͺͻͰͬͪͲͳΌͰͰͳͲͪͼͽͪͻͰͶͰͽͬͻͰͬͳͰ;ͯͫͪ
ͭͶͫͪͶͳͲͪͳΒͰ̽ͻ;ͭͳͷͻͰͳͷͪ
͵Ͷͳ͵ͭͶͫͪͶͳͲͪͳΒͪ
͵ͪͼͬͰͽͼ͵ͳͺͻͰͼ
ͯͰͽͰͻͷͳͳͰͪͳ
ͪͶͳͳͯͰͽͳͽͰͽͷͶͪͯͳ
͆ͪͼͬ;ͺͻͫͶͰͷͪͳͼͽͻͪͱͳͬͪΔͪͯͰͽͰͻͷͳͳͼͪΒͰͳͳΓͳͼͽͻͪͱͳͬͪΔͪ;ͽͬͻͯͳͽͳͼͽͪͽͳͼ
ͽͳ͵ͳͲͪͪΒͰͻͪͲͶͳ͵Ͱ;ͼͽͪͬͬͳͷͪͼͽ;ͯͰͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͪͳͪͶͳͳͯͰͽͳ
ͽͰͽͷͶͪͯͳ͌ͼ͵Ͷͪͯ;ͼͽͳͷ
ͯͰͿͳͳͼͪͶͳͼͷͲͪͯͪͽ͵ͰͳͼͽͻͪͱͳͬͪΔͪ
ͳͼͺͳͽͪͽͳͼͽͪͬͬͰͼͽ;ͯͰ
ͪͽͪ;ͽͳͪΒ;ͭͶͫͪͶͳͽ͵ͬͪͪΒͪͪΔͰͯͻͱͪͬͰ
;ͽͬͻͯͳͽͳͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͰͻͪͲͶͳ͵Ͱ;
ͼͽͪͬͬͳͷͪͼͽ;ͯͰͪͽͪͰͭͪͽͳͬͷ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͳͽͰͻͰͼͬͪΔͪͲͪͪͳͪͶ;͵;Ͷ
ͽ;ͻ;
ͳͼͺͳͽͪͽͳͼͽͰͺͰͺͻͳͬͪͽͪΔͪͭͶͫͪͶͳͲͪͳΒͰ͵ͪͺͻͰͯ;ͼͶͬͪͲͪͱͳͬͽ;ͯͰͷ͵ͻͪͽͼ͵ͷ
ͯͻ;ͽͬ;͌ͳͼͽͻͪͱͳͬͪΔ;ΒͰ;ͰͼͽͬͬͪͶͼͽ;ͯͰͪͽͪ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪͳͲ͌ͱͳͪ
͈ͻͳͷͰͷͯͰͼ͵ͻͳͺͽͳͬͰͷͰͽͯͰ
̈́ͳ͵Ͱͻͽͬͷͼ͵ͪͶͷͼ;ͯͬͪ
ͳͼͺͳͽͪͳͼ;ͳͪͪͶͳͲͳͻͪͳ
ͼͽͪͬͬͳͼͽ;ͯͰͪͽͪ
͆ͰͲͪͬͳͼͰͬͪͻͳΒͪͫͶͰͳͼͽͻͪͱͳͬͪΔͪͺͻͰͯͼͽͪͬΓͪΒ; ͼͽ;ͯͳΒͼ͵ͳͼͷͰͻ ͯͬͪ ͬͪͻͳΒͪͽͰͽͪ ;ͳͽͰΓ
ͬͪͼͺͳͽͪ
ͭͯͳͪͼͽ;ͯͳΒͪ ͰͽͳͻͳͬͪͻͳΒͪͽͰͽͪͺͻͬͪ
ͯͻ;ͭͪ
ͽͻͰΕͪͳͰͽͬͻͽͪͭͯͳͪ
ͳͺͶͼͽ;ͯͰ
ͪͽͪ
126
̸̺̺͊́̈́́̾́ͣ͠
͇̺̻͊͌̽̀́̈́͊̓́ͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ– ͺͰͻͰͺͳΒͪͷͶͪͯͳ
̽ͫͳΒͰͳͺͯͪͳͫͻͪΌͰͳͼ;ͺͻͳͷͰͷ͈͊͊ͼͿͽͬͰͻͼ͵ͭͺͪ͵Ͱͽͪ
ͪͼͽͪͽͳͼͽͳ͵ͪͲͪͪΒ
ͼͽΒͰͺͻͬͰͻͪͬͪͪͳͲͻͪ;ͪͬͪΔͰͷ͎ͳ-͵ͬͪͯͻͪͽͪͪͳͬ;
ͳ
ͲͪͪΒͼͽͳ
̸͉͈͉́͆͋̾̾͋͏̸̸̸̸̸̸͉͉̺́̾̀͌̈́͋͋́͊͋̿́͢͠
͆ͪͰͳͼͽͻͪͱͳͬͪΔͰΒͰͳͽͰͭͻͪͶͳͯͰͬͰΕͰͭͳͼͽͻͪͱͳͬͪΔͪͿ͵;ͼͳͻͪͭͪ;ͽͳͪΒͭͶͫͪͶͳ
ͲͪͳΒͰͪͬͪͼͺͳͽͪΔͰ͈ͪͻͳΒͪͶͳͯͰͬͭͳͼͽͻͪͱͳͬͪΔͪͯͼͳͼͰͳͪ;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͪ
ͪͳͪͶͳͳͯͰͽͳͽͰͽͷͶͪͯͳ
ͯͳͿͰͻͰͳͻͪ;ͽͻͳͺͻͪͬͪͭͶͫͪͶͳͽ͵ͬͳͳΒͪͪΔͰͯͻͱͪͬͰ
ͭͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ
ͭͶͫͪͶͳͲͪͳΒͪͳͱͳͬͽ;ͯͰͷ͵ͻͪͽͼ͵ͷͯͻ;ͽͬ;
ͪ
̻ͶͫͪͶͳͽ͵ͬͳͳΒͪͪΔͰͯͻͱͪͬͰ–ͺͰͻͰͺͳΒͪͼͽ;ͯͰͪͽͪ
͈ͻͬͳͳͼͽͻͪͱͳͬͪ͵ͳͲͪͯͪͽͪ͵ͯͼͳͼͰͪͳͼͺͳͽͳͬͪΔͰ͵ͪ͵ͼͽ;ͯͰͽͳͺͰͻͳͺͳͻͪΒ;;ͽͳͪΒ
ͭͶͫͪͶͳͲͪͳΒͰͪΒͪͪΔͰͯͻͱͪͬͰ̹ͳͶΒͰͺͼͰͫͳͽͰͻͰͼͪͽͳͼͺͳͽͪͽͳͺͬͰͲͪͼͽͭͶͫͪͶͳ
ͲͪͳΒͰ ͵ͶͰ͵ͽͳͬͳͺΒͪͷ
ͼΒͰͯͰͼͽͻͪͰ
ͳͼͪͱͰΔͰͪͳͪͶͰͳͯͳͬͳͯ;ͪͶͼͽͳͽͰͶͽͬ
ͻͰͰ;ͿͻͷͳͯͻͱͪͬͰ ͳͯͳͬͳͯ;ͪͶͳͺΒͪͷ
ͼͯͻ;ͭͰ̀ͪͳͷͪͶͪͼΒͰͯͪͶͳͷͶͪͯͳΓ;ͯͳ
ͫ;ͯ;Εͳ
;ͳͽͰΓͳͳͬͪͼͺͳͽͪͳ
ͬͳͯͰͬͰͺͻͰͼͰ;ͼͪͯͰΒͼͽͬ;
ͳͶͳͺͪ͵;ͪͬͪΒ;Δͳͬ;ͯͳͼͪͻͷͳΒ;
̻ͻͪͿͳ͵̻ͶͫͪͶͳͽ͵ͬͳͳΒͪͪΔͰͯͻͱͪͬͰ– ͺͰͻͰͺͳΒͪͼͽ;ͯͰͪͽͪ
127
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͰͭͶͰͯͳͪͪͶͳͲͪͼͽͪͬͬͪͼͽ;ͯͰͪͽͪͼͪͪͼͺͰ͵ͽͪͼͽ;ͯͳΒͼ͵ͭͼͷͰͻͪͺ͵ͪͲ;Β;ͯͪͰͷͪͼͽͪͽͳͼ
ͽͳ͵ͳ ͲͪͪΒͰ ͻͪͲͶͳ͵Ͱ ; Ͱͳ ͺͬͰͲͪͼͽͳ ͭͶͫͪͶͳͲͪͳΒͰ ͳ ΒͪͪΔͪ ͯͻͱͪͬͰ ͼͽ;ͯͰͪͽͪ ͵Βͳ
ͳͲ;ͪͬͪΒ;ͼͽ;ͯͳΒͼ͵ͳͺͻͭͻͪͷ;ͳͽͰΓͳͼͽ;ͯͳΒͼ͵ͳͺͻͭͻͪͷͬͪͼͺͳͽͪ ͎
EG
Q
).
͆ͰͲͪͬͳͼͰͬͪͻͳΒͪͫͶͰͭͯͳͪͼͽ;ͯͳΒͪ ʗ2
EG
Q
ͳͺͶ ʗ2
EG
Q
0,098
ͽͪ͵ΌͰ
ͳͼ;ͲͪͪΒ;ͽͳͪͶͰͪͻͪͲͶͳ͵;;ͯͳͼͽͻͳͫ;ͳΒͳͯͭͬͻͪͼͽ;ͯͰͪͽͪ
͆ͪ ͼͬ; ͼͽͰͺͰͪ ͺͻͳͬͪΕͰͳ ͽͬͻͯΔͳ
ͷͱͰ ͼͰ Ͳͪ͵Γ;ͳͽͳ ͯͪ ͺͻͰͬͶͪΌ;ΒͰ ͺͲͳͽͳͬ
ͷͳΓͰΔͰͺͬͰͲͪͼͽͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͪͳͼͪͱͰΔͪͯͻͱͪͬͰ͈ͻͰͽͺͼͽͪͬΓͪͷͯͪͼ;
ͬͰ ͽͬͻͯΔͰ ;ͽͰͷͰΓͰͰ ͪ ΔͳͬΒ ͻͳΒͰͽͪͳΒͳ ͵ͪ ͺͻͷͬͳͼͪͳͷ Ͱͬͻͺͼ͵ͳͷ ͬͻͰͯͼͽͳͷͪ
ͅͰΌ;ͽͳͷ
;ͲͳͷͪΒ;Εͳ;ͫͲͳͻͳͼͽͪͶͰͳͼͺͳͽͪͳ͵Ͱ
ͪͷͰΕͰͼͰͲͪ͵Γ;ͪ͵ͯͪͷͶͪͯͳͰͷͪΒ;ΒͰͯͳͼ
ͽͬͰ
ͪͳͯͷͳͪͽͪͯͼͺͻͰͷͪͬͷͺͳͽͪΔ;͋ͺͽͬͻΌ;ΒͰͳͳͼͽͻͪͱͳͬͪΔͰ ̹ΒͬͳΕ
͊;ͯ
ͲͳͶͬͼ͵ͳ
ͼͽͻ
͵ΒͰΒͰͺ͵ͪͲͪͶͯͪͼͽ;ͯͰͽͳͰͷͪΒ;ͳͲͭͻͪΌͰͼͽͪͬͽͷͰͽͪͼͰͺͯͻͪ
Ͳ;ͷͰͬͪͺͯͺΒͷͷͭͶͫͪͶͳͲͪͳΒͪ
ͫͰͲͫͲͳͻͪͪͽͯͪͶͳΒͰ;ͺͳͽͪΔ;ͺͲͳͽͳͬͳͶͳͰͭͪͽͳͬ
ͯͻͰΌͰΔͰ
128
̸̺̺͊́̈́́̾́ͣ͠
͇̺̻͊͌̽̀́̈́͊̓́ͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ– ͺͰͻͰͺͳΒͪͷͶͪͯͳ
ͫ
͆Ͱͭͪͽͳͬͪ;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͪͳͽͰͻͰͼͬͪΔͪͲͪͪͳͪͶ;͵;Ͷͽ;ͻ;
͊;ͺͻͽͪͶͪͲͳͷͪͺͻͰͽͯͭͳͼͽͻͪͱͳͬͪ͵ͭͲͪͯͪͽ͵ͪ
ͭͯͰͼͰ;ͪͬͪΒ;ͺͲͳͽͳͬͰͻͰͶͪͳΒͰ
ͳͲͷͰΌ;ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͽ͵ͬͪͳͼͪͱͰΔͪͯͻͱͪͬͰ
ͻͰͲ;ͶͽͪͽͳͬͭͯͰͶͪͳͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;
ͯͪ
ͼͽ;ͯͰͪͽͪ ;ͪͬͪ Ͱͭͪͽͳͬͪ ;ͽͳͪΒ ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͳͽͰͻͰͼͬͪΔͰ Ͳͪ ͪͳͪͶ;
͵;Ͷͽ;ͻ;͊;ͺͻͽͰͼͽͪͬͬͰͲͪ;ͲͳͷͪͰͽͳͲͪͯΒͰͯͰͰͽͬͻͽͳͰͼͽ;ͯͰͪͽͪͳͶͳ
ͼͷͪͽͻͪ
Β;ΕͳͯͪͺͼͽΒͳ ͺͲͳͽͳͬͪͺͬͰͲͪͼͽͭͶͫͪͶͳͲͪͳΒͰͳͳͽͰͻͰͼͬͪΔͪͲͪͪͳͪͶ;͵;Ͷͽ;ͻ;
͇ͳͭͶͰͯΒͰͯͪͼ;ͽͻͪͱͰΔͰͳͺͻͪͶͪͱͰΔͰͬͶͪͼͽͳͽͭ
ͪͶͳͳͪͳͪͶͭͳͯͰͽͳͽͰͽͪ;;ͼͶ
ͬͳͷͪ ͼͪͬͻͰͷͰͭ ͯͻ;ͽͬͪ ͽͰͱͪͳ ̽ͪ͵ͶͰ
ͺͻͷͬͳͼͪΔͰ ;ͳͬͰͻͲͪͶͳ ͷͰΌ; ͵Βͳͷͪ ͼ; ͳ
Ͱͬͻͺͼ͵Ͱ
ͬͻͰͯͼͽͳͷͶͪͯͳ;ͭͶͪͬͷͬͳͯͰ͵ͪͫͰͲͬͻͰΌͳͬͪΔͰͪͳͪͶͳͳͯͰͽͳͽͰͽͪ
ͅͰΌ;ͽͳͷ
;ͬͷͯͰͶ;ͳͼͽͻͪͱͳͬͪΔͪͰͷͪͷͳͲͯͳͿͰͻͰͳͻͪͰͼͽͪͬͬͰͯͫͻͭͯͰͶͪͳͼͺͳ
ͽͪͳ͵ͪ̀ͪͪΒͪͺͻͰͪͽͳͼͺͳͽͪͳ͵ͪΒͰͰͺͻͰͯͰΓͰ
̽ͫͳΒͰͳͪͶͪͲͳͳͼͽͻͪͱͳͬͪΔͪ
ͷͭ;ͼͰͯͬͰͼͽͳ;ͬͰͲ;ͼͪͳͼͽͻͪͱͳͬͪΔͳͷͪ͵Βͪ;͵ͪͲ;Β;ͪͺͻͪͼͽ͵Ϳ;ͲͳΒͰͳͯͰͽͳͽͰͽͪͷͶͪͯͳ
ͺͼͰͫ;ͰͲͪͺͪͯͳͷ͵;Ͷͽ;ͻͪͷͪ "SOFUU
#FSSZ
4FHBMMFUBM
̻ͻͪͿͳ͵ ͆Ͱͭͪͽͳͬͪ;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͪͳͽͰͻͰͼͬͪΔͪͲͪͪͳͪͶ;͵;Ͷͽ;ͻ;
129
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆ͰͲͪͬͳͼͪͬͪͻͳΒͪͫͶͪ
ͼͽ;ͯͳΒͼ͵ͳͺͻͭͻͪͷ
ͳΒͰ;ͽͳͪͶͪͪͻͰͲ;ͶͽͪͽͰͪͪͶͳͲͰͼͽͪͬͬͪͼͽ;ͯͰ
ͪͽͪͰͭͪͽͳͬͷ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰͪͳͽͰͻͰͼͬͪΔͪͲͪͪͳͪͶ;͵;Ͷͽ;ͻ; ͎
EG
Q
͆ͰͲͪͬͳͼͰͬͪͻͳΒͪͫͶͰͼͽ;ͯͳΒͼ͵ͳͼͷͰͻ ʗ2
EG
Q
ͭͯͳͪͼͽ;ͯͳΒͪͳͺͶ ʗ2
EG
Q
ͽͪ͵ΌͰ
ͳͼ;ͲͪͪΒ;ͽͳͪͶͳͪͻͪͲͶͳ͵;;ͯͳͼͽͻͳͫ;ͳΒͳͯͭͬͻͪͼͽ;
ͯͰͪͽͪ.
͋ͪͫͰͶͪ ͆Ͱͭͪͽͳͬͪ;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͳͪͳͪͶͪ͵;Ͷͽ;ͻͪ–
ͺͰͻͰͺͳΒͪͼͽ;ͯͰͪͽͪͰͲͪͬͳͼͰͬͪͻͳΒͪͫͶͰ
͆Ͱͭͪͽͳͬͳ ͆Ͱ;ͽͻͪͶͳ ͈Ͳͳͽͳͬͳ
͊ͽͪͽͳͼͽͳ͵ͳ
͊ͽͪͬͬͳͰͲͪͬͳͼͰͬͪͻͳΒͪͫͶͰ f f f
ͺ͵ͪͲͪͽͰΓͳ
% % %
37
;ͳͽͰΓ ʗ2
23,94 23,64
͊ͷͰͻ EG
23 61
ͬͪͼͺͳͽͪ Q
22,94 21,10
37
ͺͻͬͪ
29,36 27,77 42,86
31 41
ͯͻ;ͭͪ ʗ2
33,61 40,98
̻ͯͳͪͼ;ͯͳΒͪ EG
40 27
ͽͻͰΕͪ Q
33,06 22,31 44,63
21 34
Ͱͽͬͻͽͪ
30 21,43
120 112 180
ͱͰͼ͵ͳ
29,13 27,18 43,69 ʗ2
͈Ͷ
9 6 12 EG
ͷ;͵ͳ
33,33 22,22 44,44 Q
129 118 192
͌͵;ͺ
29,39 26,88 43,73
ͬ
̻ͶͫͪͶͳͲͪͳΒͪͳͱͳͬͽ;ͯͰͷ͵ͻͪͽͼ͵ͷͯͻ;ͽͬ;
̽Ͱͷ͵ͻͪͽͼ͵ͰͬͻͰͯͼͽͳ;ͪΒͳͻͰͷͼͷͳͼͶ;ͫ;ͬͪͽͪΒ;;ͳͬͰͻͲͪͶͰ ͵ͶͰ͵ͽͳͬͰ
ͬͻͰͯͼ
ͽͳͪͻͯͪ
ͪͶͳͳͶͳͰ
ͳͯͳͬͳͯ;ͪͶͰ
ͪͳͪͶͰͬͻͰͯͼͽͳtͯͰͷͼͪi̓ͪ͵ͳͼͺͳͽͪͳͳͬͳͯͰ
ͼͺΒ ͽͻͪͯͳͳͪͶͭ ͳ ͼͪͬͻͰͷͰͭ ͳͯͰͽͳͽͰͽͪ
ͪͳͪͶͳ ͳ ͵ͶͰ͵ͽͳͬͳ ͯͰͷ͵ͻͪͽͼ͵ͳ
ͬͻͰͯͼͽͳ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͲͪͳΒͰͳͼͪͬͻͰͷͰͭͯͻ;ͽͬͪ
ͳͼͺͳͽͪΒͰ;ͬͷͯͰͶ;ͳͼͽͻͪͱͳ
ͬͪΔͪ
̻ͶͰͯͪ;ͰͶͳͳ
ͼͽͬͻͯΔͷͯͪͭͶͫͪͶͳͲͪͳΒͪͷͭ;ΕͪͬͪͺͻͳͺͻͰͷ;Ͳͪͱͳͬͽ;ͯͰͷ͵ͻͪͽ
ͼ͵ͷ ͯͻ;ͽͬ; ͼͶͪͱͰ ͼͰ Ͱͽ ͳͲͪͯ ͯͬͰ ͺͰͽͳͰ ͳͼͺͳͽͪͳ͵ͪ
̹ͶͳͲ; ͯͬͰ ͰͽͬͻͽͳͰ
130
̸̺̺͊́̈́́̾́ͣ͠
͇̺̻͊͌̽̀́̈́͊̓́ͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ– ͺͰͻͰͺͳΒͪͷͶͪͯͳ
ͼͽ;ͯͰͪͽͪͰͷͪͳͲͯͳͿͰͻͰͳͻͪͰͼͽͪͬͬͰͺͬͷͺͳͽͪΔ;
ͪͼ͵ͻΒͰͯͪͺͰͽͳͪͳͶͳ
Ͳͪ;ͲͳͷͪͰͭͪͽͳͬͪͼͽͪͬͳͼͷͪͽͻͪͯͪͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͳͳͼ;;Ϳ;͵ͳΒͳͺͻͳͺͻͰͷͰ
ͷͶͪͯͳͲͪͱͳͬͽ;ͯͰͷ͵ͻͪͽͼ͵ͷͯͻ;ͽͬ;
̻ͻͪͿͳ͵ ̻ͶͫͪͶͳͲͪͳΒͪͳͱͳͬͽ;ͯͰͷ͵ͻͪͽͼ͵ͷͯͻ;ͽͬ;
̾ͬͳͯͰͽΒͰͯͪͼͽ;ͯͰͽͳ;ͪͬͪΒ;ͺͲͳͽͳͬͰͻͰͶͪͳΒͰͳͲͷͰΌ;ͭͶͫͪͶͳͲͪͳΒͰͳͯͰͷ͵ͻͪͽ
ͼ͵ͳ ͬͻͰͯͼͽͳ
ͪͶͳ ͳͼͽͬͻͰͷͰ ͺ͵ͪͲ;Β; ͳͲͬͰͼ; ;Ͳͯͻͱͪͼͽ ͈ͻͰͽͺͼͽͪͬ͵ͪ ΒͰ ͯͪ ͼ; Ͱ͵ͳ
Ͱ ͯͰͷ͵ͻͪͽͼ͵ͳ
ͺͻͳͷͰͻͳͲͪͫͰͶͰͱͰͳ;ͷͰΌ;ͪͻͯΒͺͻͪ͵ͼͳ;ͽͳͪͶͳͪͬͪ͵ͬͰͼͽͪͬͬͰͼͽ;ͯͰ
ͪͽͪ 7VLPWJDſBMBTBO
131
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͽͪͬͬͳ ͆Ͱͭͪͽͳͬͳ ͆Ͱ;ͽͻͪͶͳ ͈Ͳͳͽͳͬͳ
͊ͽͪͽͳͼͽͳ͵ͳ
ͰͲͪͬͳͼͰ f f f
ͺ͵ͪͲͪͽͰΓͳ
ͬͪͻͳΒͪͫͶͰ % % %
16 42 63
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13,22 34,71
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9 30 31
Ͱͽͬͻͽͪ Q
12,86 42,86 44,28
76 180
ͱͰͼ͵ͳ
18,44 37,86 43,70
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7 6
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22,22
Q
82 171 186
͌͵;ͺ
18,68
42,37
́;ͬͷͯͰͶ;ͳͼͽͻͪͱͳͬͪΔͪ
ͬͪͻͳΒͪͫͶͰͳͼ;ͲͪͪΒ;ͽͳͪͶͰͪ͵ͻͪΒΔͰͻͰͲ;ͶͽͪͽͰͼͽ;ͯͳΒ
ͼ͵ͳͼͷͰͻ(͎0,646
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ͺͶ ͎
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ͳͼ;;ͽͳͪͶͳͪͻͪͲͶͳ͵;;ͯͳͼͽͻͳͫ;ͳΒͳͯͭͬͻͪͼͽ;ͯͰͪͽͪ
̸̸̸̸̸̸͉͉̀̓͌͐͆̀͋͢͡ͅ
̻ͶͫͪͶͳͲͪͳΒͪ
ͭͶͫͪͶͳͲͪͳΒͼ͵ͳ ͺͻͰͼͳ
ͽͻͪͲͳͳΒͪ
ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ ͳ ͵;Ͷͽ;ͻͪ
ͪ͵ͽ;ͰͶͪͼ;ͳͬͰͷͪͬͪͱͪͳͰͲͪͫͳͶͪͲͪͺͳͽͪΔͪͯͪͪΔͳͰ̾ͬͳͯͰͽͰͼ;ͻͪͲͶͳ͵Ͱ;ͽ;ͷͪͰ
Δ; ͳ ͼͬͪͽͪΔ; Δͳͬͳ ͻͰͶͪͳΒͪ ; ͼͪͬͻͰͷͰͷ ͯͻ;ͽͬͰ-Ͱ͵ͷͼ͵-ͺͶͳͽͳ͵-
ͼͳͶ͵-͵;Ͷͽ;ͻͶ͵ͷ͵ͻ;ͱͰΔ;̓ͪͯͪΒͰͻͰͺͬͰͲͪͼͽͳͭͶͫͪͶͳͲͪͳΒͰͳͪͳͪͶ
ͭͳͯͰͽͳͽͰͽͪ
ͷͭ;ͼͰ;ͳͽͳͯͬͪͼͽͪͬͳͽͪ͠ͰͯͳͼͽͪͬΓͪΒ;Ͳͪ͵ΒͰͯͪ͵ͼͽͳͳͲͷͰΌ;ͭͶͫͪ
ͶͳͲͪͳΒͰ
ͼͪͬͻͰͷͰͭͳͷͯͰͻͭͯͻ;ͽͬͪ
ΔͰͭͬͭͻͪͲͬΒͪ;ͰͶͳͳ̽ͻ;ͭͳͽͬͳͯͰ͵ͪͺͻͰͽΔ;
;ͬͪΔͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
͵ͪ;ͳͿͳ͵ͪͳΒ;ͬͻͰͯͼͽͳ͵ΒͪͷͱͰͳͷͪͽͳͲͪͺͼͶͰͯͳ;
ͻͪͼͽͪ͵ͪΔͰͪͳͪͶͭͫͳΕͪ
͇ͼͺͻͪͬͪͽͳͻͰͪͶͺͼͽΒͪΔͰͫͻΒͳͪͳͪͶͳͳͯͰͽͳͽͰͽͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;ͫͳͶ
ͫͳͳͶ;Ͳͻ͇ͳͺͼͽΒͰ
ͳͽ͵ͪͻͰͶͰͬͪͽͳͿͪ͵ͽͻͳͷͰΌ;Γ;ͯͼ͵ͳͯͼͪ͆ͪΒͬͳͳ
ͽΒͪΒ
ͫ;ͬͪͽͳΒͳͳͪΒͼͶͱͰͳΒͳͫͶͳ͵͵ͶͰ͵ͽͳͬͭͳͯͰͽͳͽͰͽͪ;ͷͯͰͻͷͯͫ;ΒͰͼͽͰͪͳͪͶͳ
ͳͯͰͽͳͽͰͽ ͢Ͱͭͬͪ Ϳ;͵ͳΒͪ ΒͰͼͽͰ ;͵ͻͰΔͳͬͪΔͰ ͷͯͰͻͭ ͳͯͳͬͳͯ;;ͷͪ ; ͬͿͻͷͳͻͪ;
ͲͪΒͰͯͳ;– ͪͳΒ;
ͅͶͪͯͳͳͷͪΒ;ͲͪͪΒ;;Ͷͭ;;ͺͻͰͼͳͷͪ͵ΒͳͼͰͯͬͳΒͪΒ;ͺͯ͵ͻͳΓͰͷͭͶͫͪͶͳͲͪͳΒͰ
Ͳͪͽ
ͽ
; ͪΒͬͰΕΒ ͷͰͻͳ
ͺͼͰͯ;Β; ͯͻͰΌͰͳ ͼͽͰͺͰ ͲͻͰͶͼͽͳ ͳ ͼͪͷͼͽͪͶͼͽͳ ͯͪ ͺͻͳͬͪͽͰ ͬͰ
ͳͿͻͷͪͳΒͰͳͺͻͳͻͰͼͬΒͪͳͼ͵;ͼͽͬͪ͆Ͱ͵ͳͺΒͰͯͳͳͳͭͻ;ͺͰͳͷͪΒ;ͷΕͯͪͼͰͶͪ͵ͺͻͳͶͪͭ
ͯͰͳͬͪͳΒͪͷͪͳͯͪͷͪͰͬͻͳ;Δͳͷͪ 3JU[FSͳ;FZOFQ
̓ͪͯͪΒͰͻͰͪͳͪͶͷͳͯͰ
ͽͳͽͰͽ;
ͰͬͳͯͰͽΒͰͯͪͯͰͷͶͪͯͳͳͷͪ͵Ϳ;ͲͳΒ;ͳͯͰͽͳͽͰͽͪͳͶͳͺͪ͵ͯͪͺͼͰͯ;ΒͰͽͲͬͯͬ͵;Ͷ
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132
̸̺̺͊́̈́́̾́ͣ͠
͇̺̻͊͌̽̀́̈́͊̓́ͶͫͪͶͳͲͪͳΒͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ– ͺͰͻͰͺͳΒͪͷͶͪͯͳ
ͪͰͭͳͼͽͻͪͱͳͬͪΔͪ
ͭͶͰͯͪ;ͰͶͳͳ
ͺͽͬͻΌ;Β;ͯͪͷͶͪͯͳͰͷͪΒ;ΒͪͼͳͲͯͳͿͰͻͰͳͻͪͯͼ
ͺͻͰͷͪ ͺͲͳͽͳͬΒ ͺͬͰͲͪͼͽͳ ͭͶͫͪͶͳͲͪͳΒͰ ͳ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ͳ ͵;Ͷͽ;ͻͰ ͊ ΒͰͯͰ
ͼͽͻͪͰ
ͼͪͱͰΔͰͯͻͱͪͬͰͳͪͳͪͶ;ͼͳͭ;ͻͼͽ ͬͳͯͰ;͵ͽͰ͵ͼͽ;ͼͪͬͻͰͷͰͭͭͶͫͪͶͳͲͪͳΒ
ͼ͵ͭͯͻ;ͽͬͪ
ͪͼͯͻ;ͭͰ
ͰͬͳͯͰͽͪΒͰͲͪͫͻͳ;ͽͼͽͲͪͪͳͪͶͳͳͯͰͽͳͽͰͽ
ͪͳͪͶ;͵;Ͷͽ;
ͻ;ͳͱͳͬͽ;ͯͰͷ͵ͻͪͽͼ͵ͷͯͻ;ͽͬ;͇ͬͯͰͼͰͷͱͰͺͼͽͪͬͳͽͳͺͳͽͪΔͰͯͪͶͳͼͰͼͪͬͻͰͷͰͪͳͯͰ
ͶͭͳΒͪͼͬͪͽͪ͵ͪͼͺΓͪΔͳ
ͿͻͷͪͶͳͳͶͳͺͪ͵͵ͪ;;ͽͻͪΔͳ
ͼ;ͽͳͼ͵ͳͿͪ͵ͽͻͯͻ;ͽͬͰ
ͳͺͻͷͰͪ
͇;ͬͪΔͰ
ͰͭͬͪΔͰ ͳ ;ͪͺͻͰΌͳͬͪΔͰ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ΒͰͼͽͰ ͺͻͳͻͳͽͰͽͳ Ͳͪͯͪͽͪ͵
ͼͬͪ͵ͭͯͻ;ͽͬͪ͌ͼ;ͺͻͽͷ
ͺͼͽͪΒͰͫΒͰ͵ͪͽͪͼͳͷͳͶͪͳΒͰͽ;ΌͰͭͳͯͰͽͳͽͰͽͪͪͻͪ;ͼͺͼ
ͽͬͰͭ ͇;ͬͪΔͰ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ͺͯͻͪͲ;ͷͰͬͪ ͳ ͷͰΌ;ͼͫ ͺͽͬͪΔͰ ͳ ͰͭͬͪΔͰ
͵;Ͷͽ;ͻͳͻͪͲͶͳ͵ͪͳͼͺͰͳͿͳͼͽͳ
ΒͰͻͯͼͺͻͰͷͪtͼͰͫͼͽͬ;iͰͳͼ͵Γ;;ΒͰ;ͬͪͱͪͬͪΔͰͯͻ;ͭͳ
ͳͯͻ;ͭͪͳΒͳͪͳͪͶͳͳͯͰͽͳͽͰͽͪͳ͵;Ͷͽ;ͻͰ
͵ͪͳͺͽͻͰͫ;Ͳͪ;ͲͪΒͪͷͷͼͪͻͪͯΔͷͅͳ
ΓͰΔͪͼͷͯͪΒͰͯͳͰ͵ͬͳͶͳͫͻͪͳΒͪ
;ͼͪͭͶͪͪͬͪΔͰ
ͼͽͬͪͻͪͶͪ͵ͪͼͳͽͰͲͪͺͽͳͳͳͯͳͬͳͯ;ͪͶ
ͳ ͬͻͰͯͼͽͳ ͷͭ; ͺͷͳͻͳͽͳ ͭͶͫͪͶ ͳ Ͷ͵ͪͶ ͇ͬ ͼ; ͬͪͱͪ ͺͳͽͪΔͪ ͳ Ͳͪͯͪͳ ͵Βͳ ͼͰ
ͷͻͪΒ;ͺͼͽͪͬΓͪͽͳͺͻͰͯͫ;ͯ;ΕͰ;ͳͽͰΓͰͳͬͪͼͺͳͽͪͰ
ͼͳͰͫͻͪͲͬͳͺͶͳͽͳ͵ͪͳͺͻͷ
ͽͰͻͰ
͵ͪ͵ͺͽͳ ͵ͶͰ͵ͽͳͬͳ
ͽͪ͵ͳͪͳͪͶͳͬͻͰͯͼͽͳ͆ͪͱͪͶͼͽ
͵Ϳ;ͲͳΒͪͳͯͰ
ͽͳͽͰͽͪͷͶͪͯͳΒͰͰͼͺͻ͇ͪͽ;ͯͪͫͳ; ͬͷ͵ͽͰ͵ͼͽ;ͫ;ͯ;ΕͪͳͼͽͻͪͱͳͬͪΔͪͬͪΓͪͶͲͪͪΒ
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̸̸͉͉̈́́͋̾͋͌
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͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽͼͽͻ–̽ͼͽ;ͺͪhttpwww.sociolog.rs/files/godisnjak_br03/
boro%20tramosljanin.pdf <ͺͻͳͼͽ;ͺΓͰͪͬͭ;ͼͽ>
Turek, F. (1999). (MPCBMJ[BDJKBJHMPCBMOBTJHVSOPTU7BSBßEJO)SWBUTLBVESVHB[BNFDžVOBSPEOFTUVEJKF
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Castells, M. (2002). .PǀJEFOUJUFUB;BHSFC(PMEFONBSLFUJOH
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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DANIJELA M. SUDZILOVSKI
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̸̸͉̺͇̺́͊́̽̓́ͣͅ
͌ͳͬͰͻͲͳͽͰͽt͌ͳ– ͆ͳ͵Ͷͪ͋ͰͼͶͪi
̹Ͱͭͻͪͯ
͍ͪ͵;ͶͽͰͽͲͪͷͰͪΘͷͰͽ;͊ͻͰͷͼ͵ͳͷ̓ͪͻͶͬͳͷͪ1
́̈́́ͅ͏̸̸̺͆̽̾͊̓́͠
͌ͳͬͰͻͲͳͽͰͽ;͆ͬͷ͊ͪͯ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̸̸̻͇̹̈́̈́́̀͏̸͉͇͈͉͇̺͎́̓̀́̀͌͆́͠ͅ
̸͍͇͉́͆ͅ͏͇͇́͆-̸͇̓͌͆́̓ͅ͏͇͎́͆́
̸͎͇͇̻͋̾͆̈́́͠2
̸̸͊̿̾͋̓͌ͻͪͯ;ͼͰͪͪͶͳͲͳͻͪͼͪͬͻͰͷͰͯͻ;ͽͬ;͵ͷͰ
ͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
ͯͶͪͲͳ
ͯͼͽͬͪͻͪΔͪͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͽΒͺͽͻͰͫͰͼͽͬͪͻͪΔͪtͺͶͪͰͽͪͻͰ͵;Ͷͽ;ͻͰi
ͺͪ;ͽͷͼ͵Ͷͺ;ͳͭͶͫͪ
ͶͳͲͪͳΒͰ ͫͻͪͲͬͪΔͪ
ͺͽͺͷͭ;ͽͰ ͻͪͲͬΒͰͷ ͳͿͻͷͪͳͳ ͽͰͶͭͳΒͪ ́ͪ͵ ͳͽͰͻͰͽ
ͼͪͷ
ͯͰͶͷ ͼͬΒͳ ͼͰͻͬͳͼͪ
ͼͺͪͯͪ ; ͼͻͰͯͼͽͬͪ ͷͪͼͬͳ ͵ͷ;ͳ͵ͪͳΒͪ
ΔͰͭͬͪ ;Ͷͭͪ ͳ ͲͪͪΒ ; ͺͻͰͼ;
ͭͶͫͪͶͳͲͪͳΒͰͼ;ͳͲ;ͲͰͽͳ͌ͬͻͰͷͰͳͽͰͻͰͽͪͳͼͪͽͰͶͳͽͼ͵Ͱ͵ͷ;ͳ͵ͪͳΒͰ
ͽͰͻͳͽͻͳΒͪͶͳͼ;ͬͰͻͰͳ
ͽͰͽͯͻͱͪͬͰΒͰͻͰͶͪͽͳͬͳͼͪ
ͺͪͼͰͷͱͰ͵ͪͲͪͽͳͯͪͭͶͫͪͶͳͲͪͳΒͪͯͼͳͿͻͷͳͻͪΔͰͬͰͭͰͺͶͳͽͳ͵Ͱ
ͳͬͬͳΌͰΔͰͼͬͰͽͪ͵ΒͳͼͬͰͬͳͰͺͼͽͪΒͰ;ͷͻͰͱͰ
̽ͫͪͭͶͫͪͶͳͲͷͪͳͭͶͫͪͶͳͲͪͳΒͰ͵ͪͻͪ͵ͽͰͻͳ;ͯͷͳͪͳΒͪͲͪΔͪͳͷ;ΔͰͬͳͽͺͻͰͼͳͿͻͷͪ
ͳΒͪͼΒͰͯͭͪͪͯͻ;ͭͳ͵ͻͪΒͼͬͰͽͪ
ͺͷΕ;ͳͽͰͻͰͽͽͰͶͭͳΒͰ
͌ͻͪͯ;ͼͰ;ͺͻͪͬͺͻͳ͵ͪͲ;ΒͰ͵ͪ͵ΒͰͬͳͼ͵ͻͪͲͬͳΒͰͪͽͰͶͭͳΒͪͯͬͰͶͪͯͺͻͷͰͰ;ͫͶͳ͵;
͵ͷ;ͳ͵ͪͳΒͪ
͵ΒͰͼͰͳͲͪͪͶͭͳͽͻͪͼͿͻͷͳ;;ͯͳͭͳͽͪͶͰͳͪͽͪΒͪͳ;ͽͳ;ͪͿͻͷͳͻͪΔͰ
ͯͳͭͳͽͪͶͰͰ͵ͷͳΒͰ
;͵ΒΒͲͪΔͰͳ ͫͻͪͲͬͪΔͰ͵ͪ ͳͽͰͶͰ͵ͽ;ͪͶͳ͵ͪͺͳͽͪͶ ͺͼͽͪΒ; ͪΒͬͪͱͳΒͳ
ͻͰͼ;ͻͼͳ́ͿͻͷͪͳΒͰ;;ͷͻͰͱͰͷ
ͭͶͫͪͶͷͯͻ;ͽͬ;ͼ;ͫͰͲͯͻͱͪͬΓͪͼͽͬͪͳ
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ͼͪͱͳͷͪΒ;ΕͳͼͬͰͽ;ͬͻͰͷͰ;ͳͺͻͼͽͻ;
ͳͰΕͳ;ͼͶͬͳͷͼͬͰͺͼͽΒͰΕͰͽͰͻͳͽ
ͻͳΒͪͶͰͭͻͪͳͰ͊ͽͭͪΒͰͭͶͫͪͶͳͲͪͳΒͪͳͼͽͻͳΒͼ͵ͳ ͺͻͰͼ ͺͻͰͽͬͪͻͪΔͪ ͼͬͰͽͪ;ΒͰͯͪ ͼͳͼͽͰͷ͵Βͳ
ͺͼͽͪΒͰͷͰΌ;Ͳͪͬͳͼͪ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
ͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͰͽͰͶͭͳΒͰ ́̓͋
ͫͻͪͲͬͪΔͰ
ͺͶͪͰͽͪͻͪ͵;Ͷͽ;ͻͪ
ͯͻ;ͽͬͲͪΔͪ
1
mira.vidakovic@yahoo.com
2
͉ͪͯΒͰͪͼͽͪ͵ͪͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ;͵ͬͳͻ;ͻͰͺ;ͫͶͳ͵ͭͺͻΒͰ͵ͽͪ t̽ͳͭͳͽͪͶͰͷͰͯͳΒͼ͵ͰͽͰͶͭͳΒͰ
ͳͯͻ;ͽͬͰ-ͫͻͪͲͬͰͺͻͷͰͰi ͍ͳͶͲͿͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͆ͬͷ͊ͪͯ;
͵ΒͳͻͰͪͶͳͲ;ΒͰ͇ͯͼͰ͵ͲͪͷͰͯͳ-
Βͼ͵Ͱͼͽ;ͯͳΒͰͯͯ7ͭͯͳͰ͈ͻΒͰ͵ͪͽͿͳͪͼͳͻͪͻͰͺ;ͫͶͳ͵ͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳ ͪ;͵Ͱ
ͳͿͻͪͺͻΒͰ͵ͽͪIII 47020.
137
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺͇͌̽
̻ͶͫͪͶͳͲͪͳΒͪΒͰͷͳΓͰͺΒͪͷͷͭͳ
ͽͪ͵ͯͪΒͰͺͼͽͪ͵Γ;ͪͳͯͰΒͪͲͪͺͼͶͬͰͽͰͻͳΒͰ
ͳͺͻͪ͵ͼ;
;ͪ;ͪ͵ͪͯͰͷͼ͵ͰͻͪͼͺͻͪͬͰͳͺͼͽͪͿ͵;ͼͲͪͻͪͼͺͻͪͬ;;ͫͻͪͲͬͪΔ;̸Ͷͳ
ͽ
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ΒͰͻ ͼͰͭͶͫͪͶͳͲͪͳΒͪͯͰͿͳ
ͳͰͪͻͪͲͶͳͳͽͰͪͳͰ
ͷͰΌ;͵ΒͳͷͪΒͰͬͻͶͲͪͼͽ;ͺΓͰͼͳͶ͵ͳͺͻͳͼͽ;ͺ
͵ΒͳͷͼͰ;͵ͪ
Ͳ;ΒͰ ͪ ͭͶͫͪͶͳͲͪͳΒ; ͷͯͰͻͳ ͻͪͲͬΒͳ ͺͻͰͼͪ
ͳΒͳ ΒͰ ͳΓ ͼͽͬͪͻͪΔͰ ͷͯͰͻͭ ͼͬͰͽͼ͵ͭ
ͯͻ;ͽͬͪͼͪͲͪΒͰͯͳ͵ͳͷͳͼͽͳͽ;ͳΒͪͷͪ
ͳͬͳͶͳͲͪͳΒͼ͵ͳͷͺͻͰͼͳͷͪͳ͵;Ͷͽ;ͻͳͷͬͻͰͯͼͽͳ
ͷͪ ̺ͳͯͪ͵ͬͳΕ
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ͽ;ͻͭͺͻͼͽͻͪͼͽͬͪͳͼͽͬͪͻͪΔͰͺͶͪͰͽͪͻͰ͵;Ͷͽ;ͻͰ
ͽͪ͵ͯͪͼͰͪͷͰΕͰͺͳͽͪΔͰ
̽ͪͶͳͪͼͽͪ
͵ͷͺͶͪͰͽͪͻͰ͵;Ͷͽ;ͻͰͽͻͰͫͪͪͺ;ͼͽͳͽͳͳͶͳͺͻͰͬͪͲͳΕͳͪͳͪͶ;͵;Ͷͽ;ͻ; ͌ͺͻ͵ͼͼͺ
ͼͫͼͽͳͯͪͺͻͰͲͰͽͳͻͪͺͻͷͰͰͳ;͵Γ;;ΒͰͰͶͳͼͬͰͽ
Ͱ͵ͳͳͼͽͻͪͱͳͬͪͳͲͪͺͪͱͪΒ;ͯͪͪΒͬͰΕ;
;Ͷͭ;ͳͺͪ͵ͳͷͪΒ;ͳͿͻͷͪͽͳ͵ͰͽͰͶͭͳΒͰ͵ΒͰͼͽͬͪͻͪΒ;ͭͶͫͪͶ;ͷͻͰͱ;ͷͰΌ;Γ;ͯͳͷͪ;ͻͪͲ
Ͷͳͳͽͳͷ͵ͻͪΒͰͬͳͷͪͼͬͰͽͪ
ͽͰͪͷͰΕ;ͰͭͶͰͼ͵ͳΒͰͲͳ͵
͵ΒͳͼͰ͵ͻͳͼͽͳ͵ͪͭͶͫͪͶͳΒͰͲͳ͵;ͰͶͷ
ͼͬͰͽ;͋ͷͱͰͺͻͰͯͼͽͪͬΓͪͽͳͽͰͯͰͳΒ;ͺͽͳͼ͵ͳͬͪΔͪͪͳͪͶͭΒͰͲͳ͵ͪͺͯ;ͽͳͪΒͰͷͰͭͶͰ
ͼ͵ͭͳͺͯͳͲͭͬͻͷ;ͼͺͰͭͳͻͰΔͪͳͿͻͷͪͽͳ͵ͰͺͳͼͷͰͼͽͳ
̺ͳͼ͵ͳͽͰͷͺͻͪͼͽͪͽͰͶ͵ͭͺͻͭͻͰͼͪ ͳͿͻͷͪͳͭ
͵ͷ;ͳ͵ͪͳͭ
ͽͻͪͼͺͻ
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ͺͻͰͼ;ͯΒͰͯͺͻͳͳͻͪͲͬΒ;ͭͶͫͪͶͳͲͪͳͳͺͻͰͼͪ
ͷͰΌ;͵ΒͳͷͪΒͰͳͭͶͫͪͶͳͲͪ
ͳΒͪͷͰͯͳΒͼ͵Ͱͳͯ;ͼͽͻͳΒͰ́ͽͰͻͰͼ-ͺͻͿͳͽͳͷͽͳͬͳͼ;ͼͬͳͺ͵ͻͰͽͪͳͰ͵ͷͼ͵ͰͭͶ
ͫͪͶͳͲͪͳΒͰ
͵ΒͪͼͰͼ;ͽͳͼ͵ͳͪͶͪͲͳͳ;ͼͬͳͭͶͫͪͶͳͲͪͳΒͰͷͰͯͳΒͪ
͵Β;ͽͪ͵ΌͰ͵ͪͻͪ͵ͽͰͻͳ;
Ͱ͵ͷͳΒͰͬͻͰͷͰͪ
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͊ͪͭͶͰͯͪͬͪΒ;ΕͳͭͶͫͪͶͳͲͪͳΒ;͵ͻͲͺͻͳͲͷ;Ͱ͵ͷͼ͵ͳ
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;ͻͪͯ;ΕͰͷͺ͵;ͪͽͳͯͪͯͭͰͽͰͷͷͰΌ;ͲͪͬͳͼͳͯͼͫͻͪͲͬͪΔͪͳͬͪͼͺͳͽͪΔͪͼͽͳͷͯͪͽͳͷ
ͺͻͷͰͪͷͪ ͪͳ ͪ ͵Βͳ ͼ; ͬͰ ͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͰ ͽͰͶͭͳΒͰ ͺͻͷͰͳͶͰ
ͼͪͬͻͰͷͰͫͻͪͲͬͪΔͰ
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̸̺͇̺́̽̓́ͣ
̸̺̻͆̽̾͊̓́ͶͫͪͶͳͲͪͳΒͪ͵ͻͲͺͻͳͲͷ;ͬͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳ
̺ͰΕͳͪͪ;ͽͻͪͼͰͼͶͪͱͰͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪͫͳͽͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͼͪͬͻͰͷͰͰͼͬͰͽͼ͵Ͱͺͻͳͬ
ͻͰͯͰ͉ͰΒͰͻͰͪͶͷͳͼͽͻͳΒͼ͵ͷͺͻͰͼ;;ͳͬͰͻͲͪͶͳͲͪͳΒͰ
ͷͭͰͳͲͪͳΒͰͳ;ͳͿͳ͵ͪͳΒͰ
ͼ;ͫΒͰ͵ͪͽͪͳͼͪͯͻͱͪΒͪͺͯͻͰΌͰͳͷͲͪͪΒͳͷͺͻͳͳͺͳͷͪ
ͯͻͰͯͳͪͷͪͳͻͷͪͷͪͺͪͪΔͪ
͵ͪ ͳ ͪͿͳͻͷͪͳΒͪ ͻͪͼͽ;ΕͰ ;ͲͪΒͪͷͰ ͺͬͰͲͪͼͽͳ ͳ ;ͼͶͬΓͰͼͽͳ ͳͲͷͰΌ; ͺΒͰͯͳͳ ͼ;ͫΒͰ͵ͪͽͪ
(Trkulja, 2004).
ͭͅͳͪ;ͽͻͳͺͻͳͽͷͰͼͷͪͽͻͪΒ;ͯͪͯͶͪͲͳͯͺͽͰΔͳͬͪΔͪͽ;Όͳ͵;Ͷͽ;ͻͪ
ͳͼͽͻͳΒͼ͵ͳ
ͽͻͪͯͳͳΒͪ
ͫͳͪΒͪͳͪͼͶͰΌͪͳͯͪͼͰͷͭͳͷͪͪͬͪΒͳͶͳͪΒͪͳͪͷͰΕͰͲͪͺͪͯͳͫͻͪͲͪ
͵;Ͷͽ;ͻͰ͈ͻͬͪ͵ͼͽͪͽͪͳΒͪͲͫͳΓͪͻ;ͪͬͪ͵ͻͰͯͳͫͳͶͳͽͰͽ;ͳͬͰͻͲͪͶͼͽͳͺͻͪͬͳͶͪͳͺͻͳ
ͳͺͪ
͵Βͳ ͼͰ ͺͻ͵Ͷͪͷ;Β; ͺͯ ͺͪͻͶͷ ͭͶͫͪͶͳͲͪͳΒͰ ;ͺͽͰ ͊ͪͷͳͷ ͽͳͷ ͼͰ ͫͰͲͬͻͰΌ;Β; ͼͬͳ
ͺ͵;ͪΒͳͼͽͬͪͻͪΔͪͭͶͫͪͶͰ ͻͪͲͬΒͰͺͪͻͪͯͳͭͷͰ͠Ͱͻ
ͪ͵ͭͶͫͪͶͳͲͪͳΒͪͽͰͱͳͼͬͰͽͼ͵Β;ͳͬͰͻͲͪ
ͶͳͲͪͳΒͳͳ;ͳͿͳ͵ͪͳΒͳ
ͼͬͰͽ;ͷͰΌ;ͺͬͰͲͪͼͽͳͳͷͰΌ;Ͳͪͬͳͼͼͽͳ
ͽͫͳͽͻͰͫͪͶͯͪͬͪͱͳͲͪ
ͼͬͰͫͶͪͼͽͳͳͼͬͰͼ;ͫΒͰ͵ͽͰ
ͺͯΒͰͯͪ͵ͳͷ;ͼͶͬͳͷͪ
ͺͪͼͰͰͫͳͼͷͰͶͳ;ͺͻͪ͵ͼͳͯͭͪΌͪͽͳ
ͯͫͻͪ
ͬͪͽͳ ͳ ͪͿͳͻͷͳͼͪͽͳ ͪͷͰͽ;ͽͳ ͯ;ͪͶͳͲͷͳ
ͺͶͪͻͳͲͷͳ
ͺͻͳͳͺͳ ͯͬΒͳ ͪͻͳͪ
ͰΒͰͯͪ͵ͪ
ͻͪͲͷͰͪ
ͫͻΒͰͰͻͪͬͷͰͻͼͽͳͳͯͳͼͺͻͺͻͳΒͰ 7VMFUJǀ
͌ͼͶͰͯͯͻ;ͽͬͰͳͺΒͪͬͪͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͳͰ͵ͷͳΒͰͲͪΔͪ
ΒͰͯͪͯ͵Γ;ͳͪͼͺͰ͵ͪͽͪ
ͼͽͳͪΔͪͰ͵ͷͼ͵ͰͺͻͰͯͼͽͳͪͷͰΌ;ͪͻͯͷ
ͭͶͫͪͶͷͽͻͱͳͽ;ͺͼͽͪΒͰͬͰͽͳͪ;ͺͻͪͬ
ΓͪΔͪͲͪΔͰͷ ̺ͳͯͪ͵ͬͳΕͳ̸ͯͰͬͼ͵ͳ
͊ͬͰΒͰͬͰΕͪͺͽͻͪͱΔͪͲͪͳͬͪͽͳͬΕ;
Ͳͪͯͫ
ͻͳͷͳͷΕͳͷͳͯͰΒͪͷͪ
͵ΒͰΕͰͷΕͳͯͪͯͭͬͻͰͪͳͻ͵ͼͺͰ͵ͽͪͻͯͻ;ͽͬͰͳ
Ͱ͵ͷͼ͵ͳͳ
Ͱ͵Ͷ͵ͳͳͲͪͲͬͪͼ͵ΒͳͷͪͼͰͬͰͪͼͽͬͼ;ͼͻͰΕͰ;99*ͬͰ͵; ̈́ͪͳ
̓ͪ͵ͼͰͰ͵ͷͼ͵ͳ
ͪͺͻͰͯͰͲͰͷΓͰͺͶͪ͵ͺͻͰͻͳΒͰͽͳ;ͼͳͯ;ͼͽͻͳΒͼ͵ͳͪͯͻ;ͽͬͪͲͪΔͪ
ΒͪͬΓͪͼͰͺͽͻͰͫͪͲͪ
ͷͶͪͯͷͳͰͰͻͭͳͷͻͪͯͷͼͪͭͷ
͵ΒͪΕͰͫͳͽͳͼͺͼͫΓͰͪͯͪͪ͵ͻͰͪͽͳͬͪͳͳͬͪͽͳͬͪ
ͪͳͻͪͯͳͪͽ͵ͶͪΔͪΔ;ͽͳͬͪͼͽͪͶͳͺͻͫͶͰͷͪ͌ͯͻ;ͽͬ;ͲͪΔͪ
ͯͯͻ;ͽͬͪͳΔͰͭͬͳ
ͶͪͬͪͽͻͪͱͳͼͰͯͪͲͪΒͰͯ;Ͱͳ;ͼͬͪΒͪΒ;ͬͰͽͳͰ͵ΒͰΕͰͳͷͷͭ;ΕͳͽͳͯͪͼͽͬͪͻͪΒ;ͬͪͲͪΔͪ
ͳͯͪͼͰͪͽͪΒͪͳͳͻͰͳͪͺͻͰͯ;Β;͊ͬͰͽͬͳͼ͵ͷͫͻͪͲͬͪΔ;
͵ͪͺͻͳͷͪͻΒͳͼͽͳͽ;ͳΒͳ
ͲͪͺͻͳͺͻͰͷ;ͷͶͪͯͳͲͪͱͳͬͽͳͻͪͯ;ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;
ͺͻͰͯͼͽͪͬΓͪͬͰͷͪͲͪͽͰͬͪͳͲͪͲͬ
ͽͰ;ͳͬͰͻͲͳͽͰͽͺͼͽͪΒͰΒͰͯͪͯͺͻͳͷͪͻͳ;ͼͽͪͬͪͯͻ;ͽͬͪͲͪΔͪ
͌ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;
͵ͬͳͻͳͽͻͪͯͳͳͪͶͳͺͻͿͰͼͳΒͪͺͼͽͪΒ;ͼͬͰͰΒͪͼͳΒͳ
ͽͰͼͰͯ
ͲͪͺͼͶͰͳͽͻͪͱͳͯͪͼͰ͵ͽͳ;ͳͻͪͫͻͪͲ;Β;ͳͼͽͳ;ͬͪͲͪΔͪͳͬͰͽͳͰ
͵ͪ͵ͫͳͫͳͶͳ;
ͷͭ;ΕͼͽͳͯͪͯͭͬͻͰͪͬͰͺͼͶͬͰͳͲͪͲͬͰͳͽͳͷͰͽͻͪͼͿͻͷͳ;ͼͬΒ;ͺͻͿͰͼͳͪͶ;
ͻͳΒͰͽͪͳΒ; ̺ͳͯͪ͵ͬͳΕ
͆ͪͳͼͽͳͽ;ͳΒͪͷͪͬͳͼ͵ͭͫͻͪͲͬͪΔͪΒͰͼͽͰͯͪͻͪͲͬͳΒͪΒ;ͼͺ
ͼͫͼͽͳͲͪͬ
ͯͱͳͬͽͫͻͪͲͬͪΔͰͼͽ;ͯͰͪͽͪ
ͪͺͲͪͽͰͬͳͷͪͯͻ;ͽͬͪͲͪΔͪ̓ͪ͵ͼͰͯ
Γ;ͯͳ ͲͪͽͰͬͪ ͯͪ ͼͬΒͪ ͲͪΔͪ ͳ ͬͰͽͳͰ ͰͺͻͰ͵ͳͯ ;ͪͺͻͰΌ;Β; ͽ͵ͷ ͰͶͭ ͻͪͯͭ ͱͳͬͽͪ
ͺͬͰΕͪͬͪΕͰͼͰͳͫͻΒͺͼͶͰͯͳͺͶͷͪͪ
ͽͰΕͰͳͼͽͳͽ;ͳΒͰͬͳͼ͵ͭͫͻͪͲͬͪΔͪͳͷͪͽͳͬͰt;Ͱ
ͳ͵Ͱ-͵ͶͳΒͰͽͰi
ͼͻͪͲͶͳͳͽͳͷͺͽͻͰͫͪͷͪͯͽͻͪͯͳͳͪͶͳͼͽ;ͯͰͪͽͪ ̈́ͪͳ
͌ ͽͰͻͳΒͳ ͯͱͳͬͽͷ ;ͰΔ;
ͯͼͽͪ ͼͰ ͺͶͰͷͳ͵Ͱ ͬͯͳ ͽͷͰ ͵Βͪ ͼ; ͽ ͽͪ ͲͪΔͪ
ͬͰͽͳͰͳͼͽͪͬͬͳ͵Βͳͼ;ͰͺͯͳͲͪͰͿͳ͵ͪͼͯͱͳͬͽ;ͰΔͰ ̺ͳͯͪ͵ͬͳΕ
͋ͪ͵
̾ͬͻͺͼ͵ͪ͵ͷͳͼͳΒͪΒͰͫΒͪͬͳͶͪͼͰͻͳΒ;ͯ͵;ͷͰͪͽͪͯͱͳͬͽͷ;ͰΔ;
ͷͰΌ;͵ΒͳͷͪΒͰͳͯ͵;
ͷͰͽ̓Γ;Ͱ͵ͷͺͰͽͰͳΒͰͲͪͯͱͳͬͽ;ͰΔͰͰͬͻͺͼ͵ͳ͵ͬͳͻ 5IF,FZ$PNQFUFODFTGPS-JGF
139
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
MPOH-FBSOJOHEuropean Communities, 2007
͵ΒͳͼͰͼͪͼͽΒͳͯͼͪͷ͵ͷͺͰͽͰͳΒͪ
ͳΒͰͼͪͬͶͪΌͳ
ͬͪΔͰΒͰ͵Γ;;ͼͺͰͪͯͱͳͬͽͭ;ͰΔͪ
1. ̓ͷ;ͳ͵ͪͳΒͪͪͷͪͽͰͻΔͰͷΒͰͲͳ͵;
2. ̓ͷ;ͳ͵ͪͳΒͪͪͼͽͻͪͷΒͰͲͳ͵;
3. ͪͅͽͰͷͪͽͳ͵ͪ͵ͷͺͰͽͰͳΒͪͼͬͪ͵ͷͺͰͽͰͽͼͽ;ͪ;ͳͳͽͰͶͭͳΒͳ
4. ̽ͳͭͳͽͪͶͪ͵ͷͺͰͽͰͳΒͪ
͌ͰΔͰ͵ͪ͵ͼͰ;ͳ
6. ̽ͻ;ͽͬͰͰͳΒͪͬͰ͵ͷͺͰͽͰͳΒͰ
7. ͇ͼͰΕͪΒͲͪͺͻͰ;ͲͳͷͪΔͰͳͳͳΒͪͽͳͬͰͳͺͻͰͯ;ͲͰͽͳͽͬ
8. ̓;Ͷͽ;ͻͪͼͬͰͼͽͳͳͲͻͪͱͪͬͪΔͰ
͌ͼͬͰͷ;ͪͬͰͯͰͷ
ͯͳͭͳͽͪͶͪͽͰͶͭͳΒͪͼͰͬͳͯͳ͵ͪͳͼͽͻ;ͷͰͽ͵ΒͳΕͰͬͯͳͽͳͻͪͼͽͰ͵
ͷͳΒͰͲͪΔͪ̓ͪ͵ΒͰ́͋ͲͪͼͶ;ͱͪͲͪͼͽͬͪͻͪΔͰ͵;Ͷͽ;ͻͰͳͰ͵ͷͳΒͰͲͪΔͪ
ͺͻͰͯͼͽͳ͵ΒͰ
ͯͼͳ
ΔͰͭͬͫͻͲͪͺͻͰͯͪ͵ͳͷͭ;ΕͼͽͺͻͳͶͪͭΌͪͬͪΔͪ;ͺͻͪͬͺͻͰͯͼͽͪͬΓͪΒ;ͳ͵Γ;ΔͰͭͬͭ
ͯͪΓͰͭͳͻͰΔͪͳͪͺͻͰͯͬͪΔ͇ͪͽͪ͵ΌͰͺͯͻͱͪͬͪͳͯͱͳͬͽ;ͰΔͰͳͺͰͻͷͪͰͽͫͻͪͲ
ͬͪΔͰ
ͺͽͼͰͷͱͰ͵ͻͳͼͽͳ͵ͪ͵ͫͳͼͰͺͻͰͬͪͲͳͶͰͫͪͻͳΒͰͻͰ
͵ͪͽͼ;ͬͻͰͷͰͳͷͰͼͽ;ͰΔͪ
ͽͰ͵ͪ͵ͫͳͼͰͲͪͳͽͰͻͰͼͬͪͳͷ;Ͱͳͳͷͪͺͻ;ͱͳͶͰͬͰͷͭ;ΕͼͽͳͲͪ;ͰΔͰ
ͽͰͽͰͶͭͳΒͪ
ͺͬͰΕͪͬͪͰͿͳ͵ͪͼͼͽͺͻͪ͵ͽͳͳ
͵ͶͪͫͻͪͽͳͬͳͳͺͻͫͶͰͷͼ͵ͳͬͰͽͳͪ;ͰΔͪ ̈́ͪͳ
̸̸͇̻͍͇͉͌̈́́͆ͅ͏͇͇́͆-̸͇̓͌͆́̓ͅ͏̸͇͎͇͇̻͇̺́͆̾͋̾͆̈́́̾͌͌͊̈́́͠ͅ
̸̸̻͇̹̈́̈́́̀͏́̾͠
́Ϳͻͷͪͳ-͵ͷ;ͳ͵ͪͳͪͽͰͶͭͳΒͪ;ͲͳͷͪͼͰ͵ͪͬͯͰΕͪͼͪͭͪͰ͵ͷͼ͵ͰͭͶͫͪ
ͶͳͲͪͳΒͰ
ͽ͵ͪͺͼͶͰͯͳ;ͳͷͪͼͺͼͫΓͪͬͪΔͰͼͽͪͬͳͽͬͪͯͪͼͪͷ;ͽͳͰͪͺͻͷͰͰͼͬΒͰ
ͰͺͼͻͰͯͰ ͼͻͰͯͳͰ ̸͵ ͳͿͻͷͪͳΒͪ ͺͼͽͪΒͰ ͼͬͪ ͼͪͬͻͰͷͰͭ
ͳͿͻͷͪͳͭ ͯͻ;ͽͬͪ
ͲͪΔͰ ͳ ͳͬͪͳΒͰ Ͳͪͼͬͪͳ ͪ ͳͿͻͷͪͳΒͪͷͪ ͷͻͪΒ; ͫͳͽͳ ͼͬͳ ͰͶͰͷͰͽͳ Ͱ͵ͷͳΒͰ
ͲͪΔͪ ; ͳͿͻͷͪͳͷ ͯͻ;ͽͬ; ͋ Ͳͪͳ ͯͪ ͫͳ ͼͰ ͼͬͰ ͽͻͰͫͪͶ ͺͼͷͪͽͻͪͽͳ ͵ͻͲ ͺͻͳͲͷ;
ͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͰͽͰͶͭͳΒͰ͌Ͱ͵ͷͼ͵ͷͻͪͲͬΒ;
́̓͋ͼͰ;ͭͶͪͬͷͺͬͰͲ;Β;
ͼͪͯͬͰͫͳͽͰͺͻͷͰͰ;ͭͶͫͪͶͳͷͽ͵ͬͳͷ͈ͪͻͬ
ͪͭͶͪͼͪ͵ͬͳͰͳΒͰͪͷͪͽͰͻͳΒͪͶͳͷͼͻͰͯͼ
ͽͬͳͷͪ͵ͪ͵Γ;;Ͱ͵ͷͼ͵ͭ;ͼͺͰͪ
ͬͰΕͼ;ͳͿͻͷͪͳΒͰͼͬͪͼͳͻͬͳͪ̽ͻ;ͭ
ͽΒͰͲͪ
ͳͼͽͳͽ;ͳΒ;ͫͻͪͲͬͪΔͪͬͰͷͪͫͳͽ
;ͺͽͻͰͫͪͺͪͼͳͬͳͳͿͻͷͪͳΒͪͼͬΒͺͻͳͷͪͽͺͻͰͺ;ͽͪ
ͪ͵ͽͳͬͷͲͪΔ;ͳͪͪͶͳͽͳ͵ͳͷͳͿͻͷͪͳΒͪͷͪͳͬͰͽͳͪͷͪ͋ͲͪͳͯͪͲͪΔͰͳ;ͰΔͰΒͰͼ;
͵Γ;ͳͿͪ͵ͽͻͳͺͻͰͼͪͰ͵ͷͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰ
ͽͰͲͪΔͰͳͳͿͻͷͪͳΒͰͳͼ;ͼͪͷͳΓͰͬͳ
ͬͰΕͳͼͪͷͳͺͻͰͯͷͰͽͳͰ͵ͷͼ͵ͳͽ͵ͬͪͳͻͪͲͷͰͰ
140
̸̺͇̺́̽̓́ͣ
̸̺̻͆̽̾͊̓́ͶͫͪͶͳͲͪͳΒͪ͵ͻͲͺͻͳͲͷ;ͬͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳ
͋ͰͶͭͳΒ;͵ΒͪΒͰͯͬͰͶͪͯͬͳͺͻͷͰͪͳΒͰͷͭ;ΕͰͺͼͷͪͽͻͪͽͳ͵ͪͲͪͼͰͫ;ͯͯͻ;
ͽͬͪ
ͬͰΕΒͰͪͯͻ;ͽͬͰͳͺͻͳͲͬͯ
ͪͼͪͷͳͷͽͳͷͳ;ͼ͵ͺͬͰͲͪͪͼͪΔͳͷ͊ͬͪ͵ͪͿͪͲͪͳͿͻͷͪ
ͳ-͵ͷ;ͳ͵ͪͳͰͻͰͬͶ;ͳΒͰΒͰͺͬͰͲͪͪͳͲͪͬͳͼͳͯͻͪͲͶͳͳͽͳͰ͵ͷͼ͵ͳ
ͺͶͳͽͳ
͵ͳͳͯͻ;ͽͬͰͳͿͪ͵ͽͻͪ
ͽͰΒͰͻͪͲͬΒͬͳͫͶͳ͵ͪͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳͽͰ
ͶͭͳΒͪ͵Γ;ͳͿͪ͵ͽͻͭͶͫͪͶͳͲͪͳΒͰ
ͪͶͳͽͪ͵ΌͰ ͼͽͬͪͻͪͳͺͽͻͰͫ;ͲͪͬͳͷͫͻͪͲͬͳͷͺͶͪ
ͬͳͷͪ
ͺͶͳͽͳ͵ͪͷͪ
ͪ͵ͽͳͬͼͽͳͷͪͳͯͻ;ͽͬͰͳͷͼͽͻ;͵ͽ;ͻͪͷ̸ͪ͵ΒͰ́̓͋ͬͪͱͪͿͪ͵ͽͻͭͶͫͪ
ͶͳͲͪͳΒͰ
͵ΒͪΒͰͺͪ͵
ͼͪͷͪͺͼͰͫͳ
ͻͪͲͬͳͶͪͺͽͻͰͫ;ͲͪͪͯͪͺͽͪͳΒͷͫͻͪͲͬͭͺͻͰͼͪ
ͯͪΒͰ
́̓͋Ͱͺͯͪ͵ͪͿͪ͵ͽͻΔͰͭͬͷ;ͼͪͬͻͰͷͰΔͪͬͪΔ;.
̹ͳͽ ΒͰ ;ͬͰ͵ ͳͷͪͽͳ ; ͬͳͯ; ͯͪ ΒͰ ͼͬͪ ;Ͷͭͪ ͫͻͪͲͬͪΔͪ ͯͪ ͷͶͪͯͰ Γ;ͯͰ ͺͻͳͺͻͰͷͳ Ͳͪ
ͱͳͬͽͳͻͪͯ;ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;
ͪΒͪͼΒͰͯͪͼͰ
ͺͺͳͽͪΔ;ͽͰͶͭͳΒͰ
ͯͻ;ͽͬͳ͵ͪͯͪͳΒͰ
ͼͻͰͶͼͽͪ͵ͫͻͲͳͷͺͻͷͰͪͷͪ
ͰͭͽΒͰͽͼͶ;ͪΒ;ͬͷͬͰ͵;͆ͪͺͻͰͳ;ͳͿͻͷͪͳͳͷͳ
͵ͷ;ͳ͵ͪͳͳͷͽͰͶͭͳΒͪͷͪͳͺΒͪͬͪͳͻͪͲͬΒͳͽͰͻͰͽͪ
; ͺͻͬͳͺͶͪ ͼ;ͼͽͪͬͳͶͳ ͼͪͼͬͳͷ
ͬͳͺΒͪͷͳͽͰͻͪͳͪͶͰͺͬͰͲͪͼͽͳ
ͯͼͭͶͫͪͶͳͲͪͳΒͰ (Curry, Stefurak, Gray, 2011).
͈ͻͰͷͪ̽ͻ;͵Ͱͻ;
ͽΒͰ;ͼͶͬͳͶͺΒͪͬ;ͯͻ;ͽͬͪͲͪΔͪ
;͵ͷͰͯͶͪͲͳͯͯͶͳͬͪͳͻͪͲͷͰͰͳͲͬͻͪ
ͳͿͻͷͪͳΒͪͳͻͷ ͼͬͰͽͪ
;ͯͼͪͯͪͰͲͪͫͰͶͰͱͰͷͫͳͷ; %SVDLFS
͋Ͳͪ ͺͼͶͰͯͳ;
ͳͷͪͯͪͼͰͯͬͳͼ͵ͫͻͪͲͬͳ;ͼͽͪͬͪͽͻͪͱͳͯͪͼͬΒͳͷͼͽ;ͯͰͽͳͷͪͺͻ;ͱͰͺͽͺ;ͯͻ;ͭͪͳΒͰ
ͬͰͽͳͰͳͲͪΔͪ
ͰͭͽΒͰͽͻͪͳΒͰͫͳͼͶ;ͪΒ͊ͬͰͬͰΕͰͻͪͼͽͳͺͻͳͷͪͽͬͭ
ͳͿͻͷͪͽͳ
͵ͭͯͻ;ͽͬͪͯͬͰͶͳͼ;ͯͺͬͰΕͪͰ͵͵;ͻͰͽͼͽͳ;ͼͬͳͷͳͯ;ͼͽͻͳΒͼ͵ͳͷͼͰ͵ͽͻͳͷͪ
ͽͳΒͰ
ͲͪͫͳͶͳͬͳͼ͵ͫͻͪͲͬͪΔͰ .D1IFSTPO
+BNFTPO
͇ͯͼͬͭͪͪͼͽͪ͵ͪ
́̓͋ͳͯͻ;ͭͰͽͰͶ͵ͰͳͬͪͳΒͰͪͼͽͪͬΓͪΒ;ͯͪͻͪͼͽ;ͳͲͪ;ͲͳͷͪΒ;ͼͬͰ
ͲͪͪΒͳΒͰͷͰͼͽ;ͼͬͳͷͼͿͰͻͪͷͪͯͻ;ͽͬͪ
ͽͰͲͪͪΒͷͰΔͪΒ;ͪͳͪ͵ΒͳͼͰΓ;ͯͳͫͻͪͲ;Β;
ͫ;ͪͬͪΒ;ͳͲͪͺΓͪͬͪΒ;ͳͽͳͻͷͺͶͪͰͽͰ .D1IFSTPO
̓ͪ͵ͺͼͶͬͪͼͳͭ;ͻͼͽͲͪ
ͯͻͰΌͰͰ ͺͻͿͰͼͳΒͰ ͬͳͰ Ͱ ͺͼͽΒͳ
ͯ ͲͪͺͼͶͰͳ ͼͰ ͼͬͰ ͬͳͰ ͽͻͪͱͳ ͯͪ ͳͷͪΒ; ͼͺͼͫͼͽ
͵ͽͳ;ͳͻͪͭ ;ͰΔͪ ͳ ͼͪͬͶͪͯͪͬͪΔͪ ͬͳ ͬͰͽͳͪ ͳ ͲͪΔͪ
͵ͪ ͳ ͵ͽͳ;ͳͻͪͭ ͺͻͰͼͪ
ͺͻͿͰͼͳͪͶͰͺͻͰ͵ͬͪͶͳͿͳ͵ͪͳΒͰ
̸̻͉́͆͋̾͏̸̸͇̹͉͇̺͈͉͇́́̓͋͌̀͆́͠͏̾͊
͇ͼͬͰ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ ͳͿͻͷͪͽͳ͵Ͱ ͻͰͬͶ;ͳΒͰ
͵ͪ ͽ ͼ; ΔͰͰ ͫͻͲͰ ͳ ͵ͼͽͪͽͰ
ͺͻͷͰͰͳͳͬͪͳΒͰ
ͲͪͫͻͪͲͬͪΔͰͼͽͬͪͻͪΒ;͵ͪ͵ͬͰͺͻͳͶͳ͵ͰͲͪͺͬͰΕͪΔͰͰͿͳ͵ͪͼͼͽͳ
ͽͪ͵
ͳͬͰͳͲͪͲͬͰ͈ͻͰͯͼͽͳ;͵Γ;;Β;ͬͰΕ;ͯͼͽ;ͺͼͽͫͭͪͽͷͳͲͬͻ;ͷ;ͶͽͳͷͰͯͳΒͪͶͳͼͪͯͻͱͪ
Βͪ
ͺͻ;ͱͪΔͰͺͻͳͶͳ͵ͰͲͪ;ͰΔͰͺ;ͽͰͷͳͽͰͻͰͽͪͳͷͼͽ;ͯͰͽͳͷͪ͵Βͳ
;ͼ;ͺͻͽͷ
Ͱͫͳͽ
ͫͳͶͳ ; ͷͭ;Εͼͽͳ
ͼͬͰ Ͷͪ͵ͪ ͯͼͽ;ͺͼͽ ͳͿͻͷͪͳΒͪͷͪ ͲͪͬͪΓ;Β;Εͳ ͷͫͳͶͳͷ ;ͻͰΌͪΒͳͷͪ
͵ΒͳͳͷͪΒ;ͺͻͳͼͽ;ͺͳͽͰͻͰͽ;
ͳͻͰΔͰ;ͶͭͰͯͻ;ͽͬͰͳͷͰͯͳΒͪ͵ͪ͵Ͳͪ;ͰΔͰ
ͽͪ͵ͳͲͪͺͻ
ͿͰͼͳͪͶͳͻͪͲͬΒͺΒͰͯͳͪͪ
͵ͪͳͷͭͰͯͻ;ͭͰ
́ͼͽͬͻͰͷͰ
ͫͻͲͳͪͳͳͽͰͲͳͽͰͽͽͰͶ͵ͳͺͻͷͰͪ;ͫͻͪͲͬͪΔ;ͼͽͬͪͻͪΒ;ͼͬΒͰͬͻͼͰ
ͺͻͰͺͻͰ͵Ͱ
ͼ͵ΒͳͷͪͼͰͷͰͪΘͷͰͽͫͻͪͲͬͳͳͼͽͳͽ;ͳΒͪͳ͵ͪͯͪͯͼͪͯͪͳΒͰͼ;ͼͻͰͽͪ͆ͪͺͻͳ
ͷͰͻ
;ͼͽͪͬͰͼ;ͺͻͳ;ΌͰͰͯͪ͵ͼͽͪͽͳͯ;;͵ͻͪ͵ͼͽͰͶ͵ͳͷͳͬͪͳΒͪͷͪ
ͭͯͰͼͰΒͪͬΓͪ
Β;ͺͻͫͶͰͷͳ͵ͪͽͼ;ͼͪͬͻͰͷͰͳͲͪͳΒͪͫͻͪͲͬͰͳͿͻͪͼͽͻ;͵ͽ;ͻͰ
͵ͪͳ͵ͽͳ;ͳͻͪͪͫ;͵ͪ
141
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͼͽͪͬͭ ͵ͪͯͻͪ
͵ͪ͵ ͫͳ ͫͳ ; ͷͭ;Εͼͽͳ ͯͪ ͪ ͪΒͰͿͳ͵ͪͼͳΒͳ ͪͳ ͵ͻͳͼͽͳ ͪͼͽͪͬͪ
ͼͻͰͯͼͽͬͪͳͳͷͺͶͰͷͰͽͳͻͪͼͪͬͻͰͷͰͳ͵;ͻͳ͵;Ͷ;ͷ͠ͰͯͪͫͻΒ͵ͶͪͷͱͰͯͪͼͰͼͳͼͬͳͷ
ͳͷͪ
ͶΒͰͿͽͳͳͷͳͬͪͳΒͪͷͪ
ͯ͵ͷͭͰ͵ͶͰ
;ͼͶͰͯͻͪͺͳͯͳͺͻͷͰͪ
ͲͪͼͽͪΒ;
ͺͪͪͼͽͪΒͰͯͻͰ
ΌͰͳͻͪͲͯͻ
ͲͪͼͬͪͬͰΕͳͷͪ͵ͬͪͶͳͽͰͽ;ͫͻͪͲͬͰͽͰͶͭͳΒͰ̹ͻͲͪͰͬͶ;ͳΒͪͫͻͪͲͬͳ
ͽͰͶͭͳΒͪ
ͽͪ͵ΌͰ
ͼͬͰ ͬͳͰͰͷͭ;ΕͪͬͪͽͪͯͻͰΌͳͬͪΔͰͷͰͽͯͪͳͽͰͳ͵ͪ͵ΒͰͯͪΒ;ͪΒͫΓͰ
ͻͰͲ;ͶͽͪͽͰ ̺ͳͯͪ͵ͬͳΕ
̽ͪͫͳͼͰͯͫͳͶͳΒͪͼͳͻͰͲ;Ͷͽͪͽͳ
ͺͽͻͰͫͪͼ;ͬͳͰͭͯͳΔͪͳͼͽͻͪ
ͱͳͬͪΔͪ
ͪͳΔͰͳͪΒͰͯͪͼͰ;ͼͪͷͭͯͳ;ͯͪͪͽͰͶ͵ͳͽͻͰͯͬͳͲͪͪΒͺͻͷͰͰ
́ͽͰͭͻͪͳΒͪ ͽͰͶͭͳΒͰ ; ͫͻͪͲͬͳͷ ͳͼͽͳͽ;ͳΒͪͷͪ ͯͬͰͶͪ ΒͰ ͯ ͺΒͪͬͰ ͫͻͪͲͬͳ
ͳͿͻͷͪͳͳͽͰͶͭͳΒͪ
ͯͼͽͰͳ͵ͪ
ͪͼΔͳͷͪΒͰͯͶͯͼͽͪͬͳ
ͪ͵ͽ;ͰͶͳͺͻ
ͫͶͰͷͪ ̺ͳͯͪ͵ͬͳΕ
́ͿͻͷͪͳͽͰͶ͵ͪ ͳͿͻͪͼͽͻ;͵ͽ;ͻͪ. ̀ͪͽͰͬͳ ͺ ͺͳͽͪΔ; ͽͰͶ͵Ͱ ͳͿͻͪͼ
ͽͻ;͵ͽ;ͻͰ;ͫͻͪͲͬͪΔ;ͲͪͪΒͼ;ͼͰͺͻͷͰͳͶͳͽ͵ͷͺͻͽͰ͵ͶͳͯͰͼͰͽͭͯͳͪ
ͭͯͰͼͰͿ͵;ͼͯ
ΒͰͯͼͽͪͬͭ;ͷͻͰͱͪͬͪΔͪͳͺͬͰͲͪͼͽͳͺͼͽͰͺͰͺͻͳͻͳͯͲͪͽͰͬͪͲͪ͵ͻͳΕͰΔͰ͵ͷ
ͺͶͰ͵ͼͳͼͿͽͬͰͻͼ͵ͳͪͺͶͳ͵ͪͳΒͪ
ͳͽͰͻͰͽͪͼͬͳͼ͵ͳͷͺͻͽ͵ͷͳͶͪ͵Ͱͯͼͽ;ͺͼͽͳͷ;Ͷͽͳ
ͷͰͯͳΒͪͶͳͷ ͼͪͯͻͱͪΒͳͷͪ ͈ͻͰͷͪ ͺͯͪͳͷͪ ̸ͷͰͻͳ͵Ͱ ͿͰͯͰͻͪͶͰ ͵ͷͳͼͳΒͰ Ͳͪ ͵ͷ;ͳ͵ͪͳΒͰ
'$$
ͪ͵͵Ͷͪ;̸͊̽ͯͳͷͪͺͻͳͼͽ;ͺ ͳͽͰͻͰͽ; /FX:PSL5JNFT
ͪͶͳ ΒͰ
ͼͪͷͷͪͶͳͫͻΒΔͳ;ͼͺͰͯͪͯͭͬͻͳͪͲͪͽͰͬͲͪͫͻͱͳͷͺͻͳͼͽ;ͺͷͳͽͰͻͰͽ;
́ͼͽͻͪͱͳͬͪΔͪ ͫͻͪͲͬͳ ͽͰͶͭͳΒͪ ̺ͰΕͳ; ͳͼͽͻͪͱͳͬͪΔͪ ; ͬͰͲͳ ͼ ͽͰͶͭͳΒͷ ;
ͫͻͪͲͬͪΔ;ͼͺͻͬͰͶͰͼ;͵ͷͺͪͳΒͰͳͳͼͽͳͽ;ͳΒͰ͵ΒͰͼ;͵ͻͰͳͻͪͶͰͳͺͻͷͬͳͼͪͶͰͽͰͶͭͳΒ;
ͲͫͭͰͭͪͼͰͼͺͻͪͬͷͯͬͯͰ;ͺͳͽͪΔͰͫΒͰ͵ͽͳͬͼͽͳͬͪΓͪͼͽͬͪ͵ͬͳͳͼͽͻͪͱͳͬͪΔ͈ͪͻͰͯ
ͽͭͪ
͵ͪͽͼͷͬͰΕͻͰ͵Ͷͳ
ͬͪ͵ͬͪͳͼͽͻͪͱͳͬͪΔͪ
ͯͪͫͳͫͳͶͪͬͪͶͳͯͪ
ͷͻͪΒ;ͯͪͽͻͪΒ;ͳͺͬͳͰ
ͭͯͳͪ
ͬͻͰͷͰ͵ΒͰͼͪͬͻͰͷͰͪͳͿͻͷͪͳͪͻͰͬͶ;ͳΒͪͼͬͪ͵ͪ͵Ͱͷͪ
ͪͳͽͰ͵ͪ͵ΒͰͰͺͯ
ͼͺͻͬͰͼͽͳ ͺͳͻ ͳ ͽͰͷͰΓ ͳͼͽͻͪͱͳͬͪΔͰ
͵ͪ͵ ͫͳ ͼͰ ͼͪ ͼͳͭ;ͻΕ; ͲͪͶ ; ͵ͷ ͺͻͪͬ;
ͽͻͰͫͪ͵ͻͳͼͽͳͽͳͯͳͭͳͽͪͶͰͽͰͶͭͳΒͰ;ͫͻͪͲͬͰͼͬͻͰ
̾;ͰΔͰ ͇ͶͪΒ;ͰΔͰ
;ͼͬͳͷͼͬΒͳͷͻͪͲͶͳͳͽͳͷͫͶͳͳͷͪ
;ͺͻͪͼͽ;ΒͰͪͼͬͳͷͳͬͳͷͪ
ͫͻͪͲͬͪΔͪ
ͳͻͷͺͶͪͰͽͰ͈ͽͰͳΒͪͶͳ;Ͱͳͳͳͼͽ;ͯͰͽͳͼͪͯͪͳͷͪΒ;ͬͰͶͳ͵ͳͫͻΒͫͻͪͲ
ͬͳͺͳΒͪ
͵ͪ͵ͺͺͳͽͪΔ;ͫͻͪͲͬͭ;ͼͷͰͻͰΔͪ
ͽͪ͵ͳͪͳͪͪ͵ΒͳΕͰͼͽ;ͯͳͻͪͽͳ ̺ͳͯͪ
͵ͬͳΕ
͈ͭͽͬ;ΒͰ;ͲͪͺͪͯͳͷͲͰͷΓͪͷͪ;ΓͳͬͺͻͪͼͽͫͻΒͪͬͳͻͽ;ͰͶͳ͵Ͷͪ
ͭͯͰ;Ͱ
ͳͳͯͳͬͪͼͬͰ͵ͶͰͺͪͼͬͰͯͪ͵ͪͯͰͷͼ͵ͳͼͽ;ͯͳΒͪͷͭ;ͯͪͺͻͪΌ;ͺͻͳͶͳ͵ͰͲͪͫͻͪͲ
ͬͪΔͰ͇ͬͰ͵ͶͰͼͰͼͬͰͬͳͰͿ͵;ͼͳͻͪΒ;ͳͪͪͼͺͰ͵ͽͰͼͳΒͪͶͳͲͪͳΒͰͼͬΒͳ;Ͱͳ͵ͪ
ͽͰ;ͬͯͰ
ͶͳͰͳͽͰͻͪ͵ͳΒͰ;ͼͬΒ;ͺ;ͯ;
͵ͪ͵ͫͳͼͽ;ͯͰͽͳͷͪͯͲͬͶͳͶͳͺͳΒ;͵ͷͫͳͬͪΔͪͶͪΒͳ
ͺͰͻͼͪͶͰͳͽͰͻͪ͵ͳΒͰ͆ͪͽͪΒͪͳ
;ͰͳͳͼͰͷͰΌ;ͼͫͷ;ͺͲͪΒ;
ͯͻ;ͱͰ
ͿͻͷͳͻͪΒ;͵Ͷ;
ͫͬͰ
ͯͼͳͻͰͼͬΒͰͼͳΒͪͶͰ͵ͻ;ͭͬͰ
ͫͅͳͶͰͽͰͶͭͳΒͰ ͊ͬͰͬͰΕͪͯͼͽ;ͺͼͽͳͼͷͪΔͰͳͽͻ͵ͬͳͷͫͳͶͳ;ͻͰΌͪΒͪͳͰͯͪ
ͳͺͼͽͪ;ͺͺ;ͶͪͻͪͽͻͰͯͳ;ͼͿͰͻͳͫͻͪͲͬͳͽͰͶͭͳΒͪ̓ͪ͵ͺͷͰ;ͽͳͻͪͲͯͻͫͻͪ
ͲͬͳͽͰͶͭͳΒͪͳͯͪΓͰͺͼͽΒͳ
ͷͫͳͶͳ;ͻͰΌͪΒͳͼͰͳͰ͵ͪͺͽͰͳΒͪͶͻͰͰΔͰ
ͷͪ͵ͪͻ
͵ͪͯͪΒͰ;ͺͳͽͪΔ;ͺͻͳͼͽ;ͺͪͼͽͫͅͳͶͳ;ͻͰΌͪΒͳͷͭ;ΕͪͬͪΒ;ͬͰΕ;ͺͻͳͼͽ;ͺͪͼͽͳͽͰͻͰͽ;
ͽͰͼͰͪ ͬͪΒͪͳͷͭ; ͺͻͰͬͪͲͳΕͳͿͳͪͼͳΒͼ͵ͳͺͻͫͶͰͷͳ͵Βͳͷͭ;ͪͼͽͪͽͳͺͻͳ ͺͻͰͷͪΔ;
142
̸̺͇̺́̽̓́ͣ
̸̺̻͆̽̾͊̓́ͶͫͪͶͳͲͪͳΒͪ͵ͻͲͺͻͳͲͷ;ͬͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳ
ͫͻͪͲͬͰͳͼͽͳͽ;ͳΒͰͪͻͯͬͰͻͷͳͼͿͽͬͰͻͷ
ͪͷͭ;ͼͰ͵ͻͳͼͽͳͽͳͶͪΒͪͺͶͳ͵ͪͳΒͰ͵ΒͰͼ;
ΒͰͿͽͳͳΒͰ
;ͬͰΕͳͳͼͶ;ͪΒͰͬͪͪ͵ͳͫͰͼͺͶͪͽͰ
̽ͻ;ͽͬͰ;ͷͻͰͱͪͬͪΔͰ ͌ͷͭͳͷͫͻͪͲͬͳͷ;ͼͽͪͬͪͷͪ ͬͰΕΒͰͺͻͳͬͪΕͰͪͳΔͰͳͪ
ͯͪͰͼͬͪ͵ͪ͵ͷͭ;ͯͺͻͳͰͽͳͫͻͪͲͬͷͺͻͰͼ;
ͽͰΒͰͻͪͼͺͻͪͬͪ;ͼͷͰͻͰͪ͵ͪͺͻͪͶͪͱͰΔ;
ͻͰͰΔͪͲͪΔͳͬͪΒͰͿͳ͵ͪͼͳΒͰͳͼ͵ͻͳΕͪͬͪΔͰ ͭͅͰ;ͼͽͪͬͰ͵ͻͳͼͽͰͺͺ;ͶͪͻͰͯͻ;
ͽͬͰͰͷͻͰͱͰ͵ͪ͵ͲͪͺͻͷͬͳͼͪΔͰ͵Ͷͼ͵ͳͯͰͪͬͪΔͪ
ͻͭͪͳͲͬͪΔͰ͵Ͷͼ͵ͳ͵Ͷ;ͫͬͪ
ͽͪ͵
ͳͲͪͯͻ;ͭͰͪ͵ͪͯͰͷͼ͵ͰͪͷͰͰ
ͺͺ;ͽͺͻΒͰ͵ͪͽͪͳͼͽ;ͯͰͽͼ͵ͳͻͪͯͬͪͅͰΌ;ͽͳͷ
ͺͼͽΒͰͯͻͰΌͰͰ
ͫͻͳͭͰͬͰͲͪͰͲͪͼͳͭ;ͻͼͽ
ͻͰ͵ͶͪͷͳͻͪΔͰ
ͯͰΓͰΔͰͳͿͻͷͪͳΒͪͳͯͻ;ͽͬͰ;ͳͽͰͻͪ͵ͳΒ;;ͽͪ͵
ͬͷ͵ͻ;ͱͰΔ;
ͽͰͼͰΒͪͬΓͪͺͽͻͰͫͪͲͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪͪͷͰΔͰͳͷͳͼ͵Γ;ͳͬͲͪͫͻͪͲͬ
ͰͺͽͻͰͫͰ͋ͪ͵ͬͳͼͪΒͽͬͳ ͺͼͽΒͰͳͳͺͼͽͪͬΓͪΒ;ͬͰΕͰ͵ͻͳͽͰͻͳΒ;ͷͰ
ͭͯͰͪͼͽͪͬͳͳͳͯͻ;ͭͳ
ͫͻͪͲͬͳͻͪͯͳͳͷͭ;ͯͪ͵ͽͻͶͳ;͵ͺͻͳͼͽ;ͺͪͷͻͰͱͳ
͵ͪͳͼ͵ͳͷΔͳͬͳ;Ͱͳͳͷͭ;
ͯͪͼͽ;ͺͰ;ͶͪΒͳͽͰͻͪ͵ͳΒ;̽ͻ;ͽͬͰͰͷͻͰͱͰͶͪ͵ͪͬͪΒ;;ͰͳͳͷͪͯͪͻͪͯͰͲͪΒͰͯͪͺͻ
ΒͰ͵ͽͳͷͪ ; ͶͪΒ ͵ͻ;ͱͰΔ;
ͫͰͲ ͺͽͻͰͫͰ ͯͪ ͪͺ;ͽͪΒ; ͼͬΒ ͺͲͪͽͳ ͻͪͯͳ ͺͻͼͽͻ ͋ͪ͵ΌͰ
ͺͻͳͷͰͽΒͰͯͪͳͼͪͷͳͪͼͽͪͬͳͳͼͬͰͬͳͰ͵ͻͳͼͽͰͯͻ;ͽͬͰͰͷͻͰͱͰͻͪͯͳͼͬͭͪͺͻͿͰͼͳ
ͪͶͭ;ͼͪͬͻͪͬͪΔ͇ͪͳͼͰ
͵ͻͲͬͳͻͽ;ͰͶͰͭͻ;ͺͰ
ͺͬͰͲ;Β;ͼͪͼͬΒͳͷ͵ͶͰͭͪͷͪ
ͯͰͶͰͳͼ͵;ͼͽͬͪ
ͲͪΔͪͳͷͪͽͰͻͳΒͪͶͰ
ͽͰͪͽͪΒͪͳͪ͵ͽͳͬ ;Ͱͼͽͬ;Β;;ͼͬͷͯͱͳͬͽͷ;ͼͪͬͻͪͬͪΔ;
ͪ;
ͼͬͻ;ͽͫΓͰͭͿ;͵ͳͳͼͪΔͪ;ͯͻ;ͽͬ;;ͰΔͪͳͲͪΔͪ
̸̸̻͇̹̈́̈́́̀͏̸̸̸͉͇̹͉͇̺͇́̓͌̈́͋͌̾́̀̾͌̓͆͋̾̓͊͋͌͢͠
̸͍͇͉́͆ͅ͏͇͇́͆-̸͇̓͌͆́̓ͅ͏̸͇͎͎͇͇̻́͆́͋̾͆̈́́͠
̽ͪͫͳͼͰͻͪͲ;ͷͰͶͰͺͻͷͰͰ;ͫͻͪͲͬͪΔ;
ͪ͵ΒͰͼ;ͻͰͲ;ͶͽͪͽͻͪͲͬΒͪ́̓͋
ͰͺͯΒͰͻͪͲ
ͷͽͻͳͽͳ ͻͪͲͶͳͳͽͰ ͯͻ;ͽͬͰͰ ͳ ͵;Ͷͽ;ͻͶ͵Ͱ Ϳͪ͵ͽͻͰ ͺͬͰͲͪͰ ͼͪ ͳͿͻͷͪͳ-
͵ͷ;ͳ͵ͪͳͳͷͽͰͶͭͳΒͪͷͪ
ͽͰΔͳͬ;ͽͳͪΒͪͫͻͪͲͬͳͼͳͼͽͰͷͰͼͪͷͪͭͶͫͪͶͷ
ͳͬ;
ͬͰΕͳͪͳͼͽͳͽ;ͳͪͶͷͳͺΒͰͯͳͪͷͳͬ; 1VMLLJOFO
ͅͰΌ;ͫͻͪͲͬͳͷ
ͼͽͻ;Δͪͳͷͪ
ͻͪͲͬΒͫͻͪͲͬͪΔͪͼͰͺͼͷͪͽͻͪ͵ͪͺͼͶͰͯͳͪͫͻͪͲͬͰͺͶͳͽͳ͵ͰͳͺͶͪͳͻͪΔͪ
ͪͻͪͲͶͳͳͽͳͷͳͬͳͷͪͫͻͪͲͬͭͼͳͼͽͰͷ͇ͪͬͪ͵ͪͬͺͻͳͼͽ;ͺͪ͵Ͱͽ;ΒͰͺͻͫͶͰͷͰͺͺ;ͽͺͻͪͬͰ
ͯͼͽͳͳΒͰͯͪ͵ͼͽͳ;ͫͻͪͲͬͪΔ;
ͽͰͶ͵ͪͻͰͶͰͬͪͽͼͽ͵;ͻͳ͵;Ͷ;ͷͪ
ͷͰͽͯͶ͵ͳͻͪͲͬΒ
;ͽͰͶͭͳΒͳ
ͽͰͯͼ͵;Ͷͽ;ͻͳͻͪͲͶͳͳͽͼͽͳͳ͵;Ͷͽ;ͻͶ͵ͰͭͶͫͪͶͳͲͪͳΒͰ͠ͰͯͪͯͰͼ
ͽͳͭͻͰͪ͵ͪ;ͼͬͪͽͪΔ;ͭͶͫͪͶͳͲͪͳΒͰΒͰͼͽͰͺͼͷͪͽͻͪΔͰͬͰͺΒͪͬͰͼͪͷ;Ͱ͵ͷͼ͵ͷͳͶͳͺͼ
Ͷͬͷ͵ͽͰ͵ͼͽ;
ͽͰͼͰͲͪͰͷͪͻ;ΒͰ;ͶͭͪͫͻͪͲͬͪΔͪ;ͬͷͻͪͲͬΒ; /BTI
ͅͰΌ;ͽͳͷ
ͪ͵
ͼͰ ͳͿͻͷͪͳΒͰ
ͲͪΔͰ ͳ ͫͻͪͲͬͪΔͰ ͳͽͰͻͺͻͰͽͳͻͪΒ; ͵ͪ ͯͰ ͺͷͰ;ͽͰ ͭͶͫͪͶͰ Ͱ͵ͷͳΒͰ
ͲͪΔͪ
ͫͻͪͲͬͳ ͼͳͼͽͰͷͳ ͳ ͺͶͪͬͳ ͷͭ; ͼͰ Ͳͪͳͽͳ ͵ͪ ͽͰͷͰΓ ͺͻͰͼͪ ͭͶͫͪͶͳͲͪͳΒͰ
͊ͪͼͬͳͷΒͰͶͪ͵;ͬͳͯͰͽͳͬͪͱͼͽͫͻͪͲͬͪΔͪ͵ͪͯͪͼͰ;ͳ͵Ͷͳ͵ͬͯͰΕͰͲͰͷΓͰ͵ΒͰͪͼͽΒͰͯͪͼͰ
ͽͪ͵ͷͳͰͪͭͶͫͪͶͷͽͻͱͳͽ;;Ͷͪͱ;;ͫͻͪͲͬͪΔͰ͆ͪͳͷͰ
͵ͪ͵ΒͰͲͪΔͰͬͪͼͬͪͼͳͻ
ͬͳͪͭͶͫͪͶͰͰ͵ͷͳΒͰ
ͽ ͼͰͪͲͳͬͪΓ;ͯͼ͵ͳͷ͵ͪͺͳͽͪͶͷ ͺͼͽͪΒͰͪΒͫͳͽͳΒͳͰͶͰͷͰͽ
ͭͶͫͪͶͰ;ͽͪ͵ͷͳͰ
ͪͬͪΒΓ;ͯͼ͵ͳ͵ͪͺͳͽͪͶͪͼͽͪΒͰͲͪͬͪΓ;Β;ΕͳͺͻͰͼ;ͫͻͪͲͬͪΔͪ̀ͫͭͼͬͰͭͪ
ͽͭͪ
ͫͻͪͲͬͪΔͰͺͼͽͪΒͰͫͳͽͪͰͶͰͷͰͽ;Ͱ͵ͷͼ͵ͷ
ͽͻͭͬͳͼ͵ͷͳͯͻ;ͽͬͰͷͼͰ͵ͽͻ;
143
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̻ͶͫͪͶͳͻͪͲͬΒͫͻͪͲͬͭͺͻͰͼͪͲͪͺͼͶͰͯͳ;ΒͰͳͷͪͻͪͲͬΒͷͰͭͪ;ͳͬͰͻͲͳͽͰͽͪ
;ͳ
ͬͰͻͲͳͽͰͽͼ͵ͳ ͷͻͰͱͪ ͳ ͬͳͻͽ;ͰͶͳ ;ͳͬͰͻͲͳͽͰͽͪ ͵Βͳ ͼͰ ͲͪͼͳͬͪΒ; ͪ ͳͿͻͷͪͳ-
͵ͷ;ͳ͵ͪͳΒͽͰͶͭͳΒͳ͇ͬͳͬͳͫͶͳͳͫͻͪͲͬͳͳͼͽͳͽ;ͳΒͪ;ͯͰͫͻͪͲͬͰͺͻ
ͭͻͪͷͰͳͻͷͼͬͰͽͪ
ͪΔͳͬͪͭͶͫͪͶͪͺͻͳͻͯͪͭͶͰͯͪͼͰͳ;ͽͷͰͽ
ͻͪͯͳͽͬͰΕͰͭͯͼͰͭͪ
ͪ͵ͽͳͬ͵ͻͳͼͽͰͼͪͷͪΒͲͪͼͽ;ͺΓͰͳΒͰͳͪΒͻͪͼͺͻͼͽͻͪΔͰͳΒͰΒͰͲͳ͵Ͱ͋ͪ͵ΌͰ
ͬͪ͵ͪͬͭͶͫͪͶͪ
ͺͻͳͼͽ;ͺ ͫͻͪͲͬͪΔ; ͭͶͰͯͪͼͰͳ ;ͫͻͪͲͬͳͷͺͻͭͻͪͷͳͷͪ͵Βͳͼ;;ΒͰͯͪͰͳͳΒͰͯͳͼͽͬͰͳ
͵ͪ͵ͺͼͬΒΒͼͽͻ;͵ͽ;ͻͳ
ͽͪ͵ͳͺͻͰͷͪͼͪͯͻͱͪΒ;̻ͶͫͪͶͳͻͪͲͬΒͺͽͺͷͭ;ͽ́̓͋
ͪ͵ΒͳΒͰ
;ͼ͵ͺͬͰͲͪͼͫͻͪͲͬͳͷͼͰ͵ͽͻͷ
ΒͰͼͽͰͳͼͪͬͻͰͷͰͳͻͪͲͬΒͷͪͼͷͰͯͳΒͪ
ͽͰͰͶͰ͵ͽͻͼ͵ͭͳͲͯͪ
ͬͪͽͬͪ;ͼͿͰͻͳͫͻͪͲͬͳͼͪͯͻͱͪΒͪ
͈ͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳͭͻͪͲͬΒͪͫͻͪͲͬͪΔͪ;ͭͶͪͬͷͼ;ͺͲͳͽͳͬͰ
ͷͰΌ;ͽͳͷ
ͰͼͷͰΒ;
ͼͰͲͪͰͷͪͻͳͽͳͰͭͪͽͳͬͰͺͼͶͰͯͳͰͺͷͪΔͰͯͻͱͪͬͰͳΒͰͲͳ͵Ͱ͵ΒͳͼͰ;Δͳͷͪ͵ͻͳͼͽͰ
;ͼͶͰͯͺͻͰ
ͬͰͶͳ͵ͭ ;ͽͳͪΒͪ ͷͰΌ;ͪͻͯͭ ͭͶͫͪͶͭ
ͽͻͱͳͽͪ ̀ͫͭ ͺͬͰΕͪͰ ͭͶͫͪͶͰ ͵͵;ͻͰͳΒͰ
ͺͻͳͲͬͯΔͪͳͯͳͼͽͻͳͫ;ͳΒͪͬͳͼ͵͵ͬͪͶͳͽͰͽͳͰͶͰ͵ͽͻͼ͵ͳͫͻͪͲͬͳͷͪͽͰͻͳΒͪͶͪ ͷͭ;ΕͪΒͰ
ͼͪͷͯͼͽͻͪͰͪΒͬͰΕͳͷͰΌ;ͪͻͯͳ͵ͷͺͪͳΒ̻ͪͶͫͪͶͳͼͽͪͯͪͻͯͳͺͬͰͲͪͳͼͪͰ-;ͰΔͰͷ
ͳͼͳͼͽͳͻͪΒ;ͪͭͶͫͪͶͼͽͳͽͻͱͳͽͪ
ͽͰͫͰͲͫͰΌ;Β;ͯͪΒͰͫͻͪͲͬͰͷͪͽͰͻͳΒͪͶͰͷͭ;ΕͰ͵ͻͳͼͽͳ
ͽͳͫͰͲͫͲͳͻͪͪͶ͵ͪͶͳͽͰͽ͵ͻͳͼͳ͵ͪ
ͪͶͳͶ͵ͪͶͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͰͼͷͰΒ;ͫͳͽͳͲͪͫͻͪͬΓͰͰ
͈ͻͰͷͪ͌Ͱͼ͵;
͵ͬͪͶͳͽͰͽͫͻͪͲͬͪΔͰͷͻͪͳͷͪͽͳͯͻͰΌͰͳͶ͵ͪͶͳ͵ͽͰ͵ͼͽ
ͯ͵́̓͋
ͪͳͲͭͶͰͯͳΒͰͺͬͰͲͪͼͪͽͳͷ̽ͰͶ;ΒͰͯͪΒͰ͵;Ͷͽ;ͻͶ͵ͪͭͶͫͪͶͳͲͪͳΒͪͺͬͰͲͪͪͼ;ͺͽͻͰͫͷ
́̓͋;ͫͻͪͲͬͪΔ;͵ͻͲͼͽͪͯͪͻͯͳͲͪͳΒ;̻ͶͫͪͶͳͽͻͰͯͰ-;ͰΔͪͺͻͰͿͰͻͳͻͪͼͽͪͯͪͻͯͳͲͪͳΒ;
ͫͻͪͲͬͳͺͶͪͽͿͻͷͳ
ͯͳͼͽͻͳͫ;ͳΒͰͫͻͪͲͬͳͼͪͯͻͱͪΒͪͳ;ͺͽͻͰͫ;ͰͭͶͰͼ͵ͭ͵ͪͪͼͽͪͬͭ
ΒͰͲͳ͵ͪ
ͪ;ͳΓ;ͼͽͬͪͻͰΔͪͭͶͫͪͶͳͫͻͪͲͬͳͽͻͱͳͽͪ̓ͪ͵ΒͰͬͪΒͺͻͳͼͽ;ͺͿͳͪͼͳΒͼ͵ͳ
ͳͲ;ͲͰͽͰͿͳ͵ͪͼͪ
ͲͰͷΓͪͷͪ;ͻͪͲͬΒ;ͷͱͰͯͰͶͬͪͽͳͯͼͽͪͺͻͳͬͶͪ
ͽͰͼͰͷͱͰͻͰΕͳͯͪ
;
ͽͪ͵ͬΒͼͳͽ;ͪͳΒͳ
ͷͭͰͯͻͱͪͬͰͱͻͽͬ;Β;ͼͬΒ;͵;Ͷͽ;ͻ;ͳΒͰͲͳ͵͵ͪ͵ͫͳͺͻͳ;ͽͳͶͰͫΓͰͫͻͪͲ
ͬͪΔͰͲͪͼͬͰ̓ͪ͵ͫͳͼͰͰͭͪͽͳͬͳ;ͽͳͪΒͬͪ͵ͬͭͫͻͪͲͬͪΔͪͽͬͳͰ;ͷͪΔͳ
ͺͽͻͰͫΒͰ
ͺͻͪͶͪͲͳͽͳͳͻͪͲͬͳΒͪͽͳ́̓͋ͪͺͶͳ͵ͪͳΒͰ͵ΒͰΕͰͺͬͰΕͪͽͳͳͶͳͼͪ;ͬͪͽͳ;Ͷͭ;Ͷ͵ͪͶͭ͵
ͽͰ͵ͼͽͪ;ͼͪͬͻͰͷͰͷͫͻͪͲͬͪΔ;
ͪͳͼͽͬͻͰͷͰͷͭ;ΕͳͽͳͭͶͫͪͶͳͷͫͻͪͲͬͳͷͽ͵ͬͳͷͪ
ͯͪͫ;ͯ;ͯͰΔͰͭͪ
͆ͪͳͷͰ
ͭͶͫͪͶͳͲͪͳΒͪ ͳ Ͷ͵ͪͶͳͲͪͳΒͪ ͳͼ; ͳͼ͵Γ;ͳͬͰ
ͬͰΕ ͼ; ͯͬͰ ͺͬͰͲͪͰ ͳ ͷͰΌ;ͼͫ
ͲͪͬͳͼͰͯͻ;ͽͬͰͰ ͺΒͪͬͰ
ͽͰͳͲΔͳͺͻͳͲͳͶͪͲͳͽͪ͵ͲͬͪͪͭͶ͵ͪͶͳͲͪͳΒͪ
͵Βͪ ͼͰͲͪͼͳͬͪͪ
ͽͷͰͯͪͼͰͰͽͪͷͰΔͰͭͶͫͪͶͷͽͻͱͳͽ;ͪͯͪͺͽͳͻͪ;ͯͻͰΌͰΒ ͺͽͳͷͪͶΒ
ͷͰͻͳͼͺͰ
ͳͿͳͼͽͳͷͪͼͬͪ͵ͭͯͷͰΌ;ͪͻͯͳͽͻͱͳͽͪͪ͵ΒͳͷͪͱͰͶͳͯͪͪͼͽ;ͺͳ 4QSJOH
͌ ͵ͽͰ͵ͼͽ; ͫͻͪͲͬͪΔͪ
ͺͻͳͷͰͽͰ ͼ; ͽͪ͵ͲͬͪͰ ͯͻ;ͽͬͰͰ ͽͰͶͭͳΒͰ
͵ΒͰ ͼ; ͪͼͽͪͶͰ
ͲͪΒͰͯͳ͵ͳͷ ͪͺͻͳͷͪ ; ͻͪͲͬΒ; ́̓͋
ͳ ͺͻͰͯͼͽͪͬΓͪΒ; ͬͰͶͳ͵ͳ ͺͽͰͳΒͪͶ ; ͻͪͲͬΒ; Ͷ͵ͪͶͭ
͵ͽͰ͵ͼͽͪ;Ͱ-;ͰΔ;͇ͬͰͪͺͶͳ͵ͪͳΒͰͻͪͼͽ;ͳͻͪͲͬͳΒͪΒ;ͼͰͲͪΒͰͯͼͳͼͽͳͽ;ͳΒͷ
ͽͪ͵ͯͪͺͺ
ͻͳͷͪΒ;ͳͲͭͶͰͯͳͿ;͵ͳΒ;ͼͪͷͰͳͼͽͳͽ;ͳΒͰ
ͽͰͳΒͰͷͭ;ΕͰͫͶͳ͵ͬͪͽͳ;Ͳͪͬͳͼͼͽͳͯͼͽͻͪ
ͽͰ͵ͳͺͽͻͰͫͪͳͼͽͳͽ;ͳΒͰ
ͽͼͰͼͷͪͽͻͪͽͲͬͼͽͻͪͽͰ͵ͷ;ͺͽͻͰͫͷͽͰͶͭͳΒͰ
144
̸̺͇̺́̽̓́ͣ
̸̺̻͆̽̾͊̓́ͶͫͪͶͳͲͪͳΒͪ͵ͻͲͺͻͳͲͷ;ͬͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳ
̸̸̸̸̸̸̸̸͇̻̺͈͇̹͉͇̺̻͉͌̈́͊́͋́̀͌́͆͋̾͢͢͏̸́́͆͠͏̸͇͇̻́͆̈́͆
̸̸̸̸̺͉͎̻͇̹͎͇͇̺́̽̾͆͋́͋̾͋́͊̾̾͆́̈́̈́͆́͋̓ͅ
̸͵ͽ;ͰͶͰͺͻͷͰͰͯͼͰͫͭͪͽͼͽͬͳͿͻͷͪͳΒͪ
ͷͭ;ΕͼͽͰͶͰ͵ͽͻͼ͵Ͱ͵ͷ;ͳ͵ͪͳΒͰ
ͺͻͷͳΒ;ͬͳͻͽ;ͰͶͰ͵;Ͷͽ;ͻͰ
ͯͷͳͪͳΒ;ͽͻͱͳͳͺͻͰͯͼͽͳͳͽͻͳΒ;ͷͿͽͰͳ͵Ͱ͋
ͳͼͽ
ͬͻͰͷͰ
ͲͪͳͺͻͷͰͰ;ͪͳ;ͻͪͲͷͳΓͪΔͪͳͺͪͪΔͪ
͵ͪ ͳͫͻͳͱΓͳͬͺͻͰͳͼͺͳͽͳͬͪΔͰ
ͼͳͼͽͰͷͪͬͻͰͯͼͽͳ͊ͬͪ͵ͪͬͪͭͰͰͻͪͳΒͪͯ;ͱͪΒͰͯͪͳͲͬͪͻͪͲͷͳΓͪ;Ͱͷ;ͼͰͼͪͼͽΒͰͼͷͳ
ͼͪͳͲͪͪΒ ͺͻͷͰͪ;ͯͻ;ͽͬ;ͳ ͫͻͪͲͬͪΔ;
͵ͪ͵ͬ ͫͻͪͲͬͪΔͰ ΒͰͼͽͰͳ ;͵ͷ ͺͻͪͬ;ͽͻͰͫͪ
;ͼͷͰͻͳͽͳΔͰͭͬͻͪͲͬΒͯͪͫͳͫͳͶͽ͵ͬͪͶͳͽͰͽͳΒͰͳ ͰͿͳ͵ͪͼͳΒͰ͑͵Ͷͼ͵ͳͼͳͼͽͰͷͫͻͪͲͬͪΔͪ
ͳͳͼͬ;;͵;ͺͭͫͻͪͲͬͪΔͪͬͰ͵ͪ̀ͪΔͰͳͫͻͪͲͬͪΔͰ͵ΒͰͼͰͼͽͳ;ͽ͵ͷ͵ͶͬͪΔͪ
ͺͻͰͯͼͽͪͬΓͪΒ;͵Ͱͽͻͬͪͳͼ͵;ͼͽͬͺͻͰͽͯͳͭͰͰͻͪͳΒͪ
;ͺͲͪͬͪΔͰͼΔͳͬͳͷͯͼͽͳͭ
;ΕͳͷͪͳͼͽͬͪͻͰΔͳͷͪ
́ͪ͵ ͼͰ Ͱ ͼͺͻͪͬͪ ͲͪͪΒ ͯͻͱͪͬͰ Ͳͪ ;ͬͪΔͰ ͪͳͪͶͭ ͳ ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ ͳ
ͳͽͰͭͻͳͽͰͽͪ
ͼͫͲͳͻͷͪͼͺͰͳͿͳͼͽ͵;Ͷͽ;ͻͰͳ͵;Ͷͽ;ͻͭͼͽͬͪͻͪͶͪͽͬͪ
ͫͻͪͲͬͪΔͰΒͰͰ
ͼͪͷͿͪ͵ͽͻͪͳͪͶͰͫͰͲͫͰͯͼͽͳͬͰΕͳͲͪͪΒͪͳͳͶͪͻͪͲͬΒͪͪͳͪͶͭ͵;Ͷͽ;ͻͭ
ͳͯͰͽͳͽͰͽͪ ͳ ͳͽͰͭͻͳͽͰͽͪ
ͺͼͰͫ ; ;ͼͶͬͳͷͪ ͭͶͫͪͶͳͲͪͳΒͰ ͪͅͻ͵ͬͳΕ
͆ͪͳΒͰ
;
͵ͬͳͻ;ͳͼͽͰͳͬͳͶͳͲͪͳΒͰ
ͳͷͪΒ;ͲͪΒͰͯͳ͵ͪ ͫͰͶͰͱΒͪ
ͪͶͳͳͷͪΒ;ͳͼͬΒͪ ͺͼͰͫͪ ͫͰͶͰͱΒͪ
ͽΒ
ͺͼͰͫͼͽͳ͵ΒͰͼ;ͻͰͲ;ͶͽͪͽΔͳͬͭͳͼͽͻͳΒͼ͵ͭͻͪͲͬΒͪͳͰ͵ͳͿͪ͵ͽͻͪ͵Βͳͼ;;ͽͳͪͶͳͪͽͪΒ
ͻͪͲͬΒ͉ͪͲͶͳͳͽͼͽ͵;Ͷͽ;ͻͪΒͰ ͬͰͻͪ ͳͲͻͪͲͬͰ͵ͪ– ͼͽͬͪͻͪͪ
ͷͼͪͺͳΒͰͼͪ
ͪͼͬͪ͵ͳͪͻͯ
ͳͷͪͺͻͪͬͯͪͼͪ;ͬͪͳ;ͪͺͻͰͯͳͼͬΒ;͵;Ͷͽ;ͻ; ͪͅΒͻ
͊ͽͭͪ
ͪͯͪͺͽͪͳΒͪͭͶͫͪͶͷͺͻͰ
ͽ͵; Ͱ ͽͻͰͫͪ ͯͪ ͼͰ tͼͬͯͳ ͪ ͷͰͪͳ͵ ͵ͺͳͻͪΔͰ ͳ ͺͳͽͪͬͪΔͰ ͬͶͪͼͽͳͽͭ ͳͽͰͭͻͳͽͰͽͪi
͈Ͱ;ΒͶͳΕ
͌͵ͽͰ͵ͼͽ;ͬͪ͵ͬͭͺͻͳͼͽ;ͺͪͽͻͰͫͪͻͪͲͷͽͻͳͽͳͳ;Ͷͭ;ͫͻͪͲͬͪΔͪ;;ͬͪΔ;ͪͳͪͶ
ͭͳͯͰͽͳͽͰͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
;Ͳ;͵ͪͲͳͬͪΔͰͯͪXXI ͬͰ͵ͯͼͳͼ;ͺͻͽͼͽͳͳΒͰͷ
ͻͰͪͬͪΔ;ͽͻͰͫͪͯͪͯͺͻͳͰͼͰͫͻͪͲͬͪΔͰ͋Ͱͼ;ͺͻͽͼͽͳͼ;ͼ;ͺͻͽͼͽͳͲͷͰΌ;ͭͶͫͪͶͭͳ
Ͷ͵ͪͶͭ
͵ΒͪͼͰͭͶͰͯͪ;ͺͽͻͰͫͳͯͪͼͰͫ;ͯͰͭͻͪΌͪͳͼͬͰͽͪͳ
ͳͼͽͬͻͰͷͰ
ͯͪͼͰͼͪ;ͬͪͪͳ
ͪͶͳͳͯͰͽͳͽͰͽͼ;ͺͻͽͼͽͳͲͷͰΌ;;ͳͬͰͻͲͪͶͭͳͳͯͳͬͳͯ;ͪͶͭ
͵ΒͪͼͰͳͼͺΓͪͬͪ;ͺͻͳ
ͬͪͽͪΔ; ͭͶͫͪͶͳͲͪͳΒͰ ͼͬͰͽͪ ͳ ;ͬͪΔͪ Ͷͳͭ ͳͯͰͽͳͽͰͽͪ ͋ͪΒ Ͷͳͳ ͳͯͰͽͳͽͰͽ ͼͰ ͼͪͼͽΒͳ ;
;ͬͪΔ;͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͼͬͭͪͻͯͪͳͺͽͻͰͫͳͺͻͳͶͪͭΌͪͬͪΔͪͬͷͬͻͰͷͰ;
ͬͳͷ
ͯͼͳͷͪ;ͭͶͫͪͶͷͯͻ;ͽͬ;
;Ͳ;ͬͪΔͰͼͺͼͽͬͰͳ͵ͻͰͪͳͼͬͭͳͼͽͻͳΒͼ͵ͭͻͪͲͬͳͽ͵ͪ
͉ͰͪͬͪΔ; ͬͳ ͼ;ͺͻͽͼͽͳ ͫͻͪͲͬͪΔͰ ͷͱͰ ͯͺͻͳͰͽͳ ͫͻͪͲͬͳͷ ͼͪͯͻͱͪΒͳͷͪ ͵Βͳ
ͺͻ;ͱͪΒ;ͼͪͲͪΔͪͯͪΒͰΓ;ͯͼ͵ͪͲͪΒͰͯͳͪ ͭͶͫͪͶͳͲͬͪͯͻ;ͽͬ
ͼͺͰ͵ͽͪͻͻͪͲͶͳͳͽͳͬͰͻͼ͵ͳ
ͪͳͪͶͳ
͵;Ͷͽ;ͻͳͳͰ͵ͷͼ͵ͳͲͪΒͰͯͳͪ
ͪͶͳͯͪͼͬͳͽͻͰͫͪͯͪͱͳͬͰͰΒͰͯͳͺͻͰͯͯͻ;
ͭͳ
Ͱͭ ͲͪΒͰͯ
;Ͳ ͺͽͬͪΔͰ ͺͼͰͫͼͽͳ ͼͬͪ͵Ͱ ͯ Δͳ ͳ Δͳͬͭ ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ
ͪͅͻ͵ͬͳΕ
͌ͬΒͬͪͼͽͪͶΒͼͳͽ;ͪͳΒͳͫͻͪͲͬͪΔͰͽͻͰͫͪͯͪͯͺͻͳͰͼͰͼͽͬͪͻͳͬͪΔ;ͺͻͰͯ;ͼͶͬͪͲͪ
ͷͰΌ;ͪͻͯͻͪͲ;ͷͰͬͪΔͰ͋ͲͪͳͯͪͼͰΒͪͬΓͪͺͽͻͰͫͪͲͪͫͻͪͲͬͪΔͰͷͰΌ;ͪͻͯͭ;ͼͷͰͻͰΔͪ
͵ΒͰͺͼͬΒΒͼ;ͽͳͳͷͻͪͫͳͽͳͷ;ͶͽͳͰͽͳ͵
ͪͽͰͲͪͳͳͰͭͳͻͪΔͰͰͽͳ͵Ͱ͵ͷͺͰͽͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
; ͫͻͪͲͬͳͷ ͼͪͯͻͱͪΒͳͷͪ ͊;ͲͳΕ
tͭͅ ΒͰ ͬͪͱͳΒͰ ͭͻͪͯͳͽͳ ͽͶͰͻͪͳΒ; ͳ Ͱͽͳ͵
;ͬͪͱͪͬͪΔͰ
Ͱͭͺ͵;ͪͬͪͽͳͫͬͳͽͳͰ͵;ͬͻͼͽ;ͪ-Ͱͽͳ͵ͭͺͻͳͼͽ;ͺͪi ̓͵ͽͬͳΕ
͠Ͱͻ
ͫͻͪͲͬͳͳΓͰͬͳͼͰͽͰͷͰΓͰͪ͵;Ͷͽ;ͻͳͷͬͻͰͯͼͽͳͷͪ
Ͱͼͪͷ͵;Ͷͽ;ͻͰ;ͺͽͰͬͰΕͳͺͼͰͫ
ͳ
ͪͳͪͶͳ͵;Ͷͽ;ͻͪtͳͫͻͪͲͬͪͺͻͪ͵ͼͪͳΒͰͳͽͪͯͻ;ͭͰͭͼͽͬͪͻͳͬͪΔͰΒͰͯͭ͵
ͰͺͽͪͳͼͪͯͻͱͪΒͪ͵;Ͷͽ;ͻͰi ͅͻͰ
̓;Ͷͽ;ͻͰͪ͵ͽͳͬͼͽͳͿͻͷͳͻͪΒ;ͼͰͺͯ;ͽͳͪΒͰͷ͵
͵ͻͰͽͳͯͻ;ͽͬͰ-ͳͼͽͻͳΒͼ͵ͳ;ͼͶͬͪ
ͪ;͵Γ;;Β;ͳͺͼͳͶ͵Ͱ
ͳͯͰΒͰ
ͽͰͳ͵ͰͳͼͳΒͪͶͰ
ͰͶͰͷͰͽͰ͆ͪͬͰͯͰͳͰͶͰͷͰͽͳͯͻͱͪͬͪΒ;ͼͳΒͪͶ;ͻͰͪͶͼͽ
ͪͪΒΒͪͪͻͰͪͶͼͽΒͰΒͰͲͳ͵
̸̸̀̓͌͐̓͡
͌͵ͪͲͳͬͪΔͰͪͺͽͻͰͫ;ͲͪͽͳͽͰͳ;ͬͪΔͪͳͯͰͽͳͽͰͽͪ
͵ͪͼͬͰͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
ͳ;ͶͭͰͫͻͪͲͬͪΔͪ;ͲͪͯͬΓͪͬͪΔ;ͬͰͺͽͻͰͫͰ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
ͰͽͻͰͫͪͼͬͪͽͳͽͳ
͵ͪ ͼͺͻͪͬͪΔͰ ͺͽͻͰͫͪ Ͳͪ ;ͺͲͪͬͪΔͰͷ ͯͻ;ͭͳ ͵;Ͷͽ;ͻͪ ͳ ͵ͻͳΕͰΔͰͷ Δͳͬͳ ͽͰ͵ͬͳͪ
̀ͪͽͳͽͪͼͺͰͳͿͳͼͽͳ͵;Ͷͽ;ͻͰͰͲͪͳͯͼ;ͼͽͬͰͬͪͶ;ͪͳΒͰͳͶͳͺͻͳͶͪͭΌͪͬͪΔͪͯͳͪͷͳͳ
͵;Ͷͽ;ͻͰ tͺͶͪͰͽͪͻͭ ͼͬͰͽͪi
Ͱͭ
ͪͺͻͽͳͬ
Ͳͪͽͳͽ; ͼͺͼͽͬͰͰ ͵;Ͷͽ;ͻͰ ̀ͪͳ
ͺͻͰ;ͲͳͷͪΔͰ
ͽ;Όͳ ͳ ;ͳͬͰͻͲͪͶͳ ͵;Ͷͽ;ͻͳ ͽͬͻͰͬͳͪ ͽͻͰͫͪ ͯͪ ͼͰ ͯͬͳΒͪ ;Ͳ ;ͬͪΔͰ ͬͶͪͼͽͳͽͰ ͵;Ͷͽ;ͻͰ
ΔͰͰͼͺͰͳͿͳͼͽͳͳΔͰͭͳͯͰͽͳͽͰͽͪ
͈ͼͽΒͳͼͪͱͪͺͬͻͪͽͪͬͰͲͪͳͲͷͰΌ;ͷͰͯͳΒͪͳͭͶͫͪͶͳͲͪͳΒͰ
ΒͰͻͼ;ͬͳͷͰͯͳΒͳͳ͵ͷ;
ͳ͵ͪͳΒͰͯͺͻͳͰͶͳ;ͫͻͲͪΔ;ͺͽͰͭͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
͵ΒͪΒͰͯͺͻͳͰͶͪͼͽͬͪͻͪΔ;ͷͪͼ-
ͷͰͯͳΒͪ͋ͪͬͰͲͪΒͰͷͭͷͪΔͰͳͲͻͪͱͰͪͪͻͰͶͪͳΒͳͭͶͫͪͶͳͲͪͳΒͪ– ͵;Ͷͽ;ͻͪͷͰͯͳΒͪ
ΒͰͻtͭͶ
ͫͪͶͪͺͬͰͲͪͼͽͳͷͰΌ;ͲͪͬͳͼͼͽiͷͭͷͪΔͰ;ͽͳ;ͪ;ͳͿͳ͵ͪͳΒ;͵;Ͷͽ;ͻͰͷͰͯͳΒͪ
Ͱͭͪ
ͭͶͫͪͶͳͲͪͳΒ;ͺΒͰͯͳͳͷͰͯͳΒͪͅͱͰͼͰͻͰΕͳͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪͷͰͯͳΒͪͻͰͪͶͼͽ
ͪͶͳͭͶͫͪ
ͶͳͲͪͳΒͪ͵;Ͷͽ;ͻͰͷͰͯͳΒͪ– ͳΒͰͻͰͪͶͼͽ
͊ͪͬͻͰͷͰ ͫͻͪͲͬͪΔͰ ͺͽͻͰͫ ΒͰ ͽ ͬͳͰ ͺͻͳͫͶͳͱͳͽͳ ͯͪͪΔͰͷ ͳͿͻͷͪͽͳ͵ͷ
ͯͫ;
ͪͽͻͰͫͪ;ͬͰͼͽͳͺͻͷͰͰͳͼͪͷͭͼͪͯͻͱͪΒͪͳͪͼͽͪͬͳͷͰͽͯͪ͠ͰͯͪͯͬͪͱͳͲͪͯͪͽͪ͵ͪ
ͫͻͪͲͬͪΔͪΒͰͼͽͰ͵ͶͬͪΔͰͰͼͪͷͳͿͻͷͪͽͳ͵ͳ
ͬͰΕͳͳͿͻͷͪͳΒͼ͵ͳͺͳͼͷͰͳͼͽͻ;Δͪ
͵ͪͺͻͳͺͻͰͷΓͰͳͲͪͺͰͻͷͪͰͽ;ͰΔͰͽ͵ͷͳͽͪͬͭͱͳͬͽͪ́Ϳͻͷͪͽͳ͵;ͺͳͼͷͰͼͽΒͰ
ͺͽͻͰͫͻͪͲͬͳΒͪͽͳͪͼͬͳͷͳͬͳͷͪͫͻͪͲͬͪΔͪ
͌Ͷͪͼ͵ͷ;ͳͿͻͷͪͽͳ͵;Ͱͻ;
ͫͻͪͲͬͪΔͰͳͷͪͲͪͯͪͽͪ͵;ͼͪͭͶͪͪͬͪΔͪͼͺͽͻͰͫͪͷͪ ͼͪͬͻͰ
ͷͰͭͽͰͶ͵ͭͯͫͪͳͼͪͬͻͰͷͰͳͷͯͼͽͳͭ;Εͳͷ͇ͪͫͳͽͻͰͫͪͶͯͪͺͬͰΕͪͬͰ͵ͬ;ͺͻͳ
ͶͪͭͯΓͳͬͼͽͯͳͭͳͽͪͶΒͰͻͳͳ;ͬͰΕͪͬͰ͵ͬͰͼͺͼͫͼͽͳ
͵ΒͰͼ;ͺͽͻͰͫͰ;ͺͻͷͰͪͷͪ͵ΒͰ
ͯͼͳͽͰͶ͵ͯͫͪ͆ͪͽͪΒͪͳͫͻͪͲͬͪΔͰͰͷͪͼͪͷͯͻ;ͽͬͰ;;Ͷͭ;ͬͰΕͳͺͶͳͽͳ
͵ͳͳͰ͵ͷͼ͵ͳͲͪͪΒ
̹ͰͲͫͲͳͻͪͪͽͽΒͰͲͪͰ͵Ͱͪ;ͽͻͰͭͶͫͪͶͳͲͪͳΒͪͯͫͪͻͺ;ͽͲͪͺͻͰͬͪͲͳͶͪͱͰΔͰͪͳ
ͪͶͳ ;ͼ͵ͭͻ;ͯͼͽͳ
ͪͳΒͪ
ͳ ͺͻͰͯ ͽͭͪ
ͯͪͪͼ ; ͼͬͰͽ; ͺͻͰͼͽͪͬΓͪ ͫͶͳ͵ ͳͯͰͽͳͿͳ͵ͪͳΒͰ
Γ;ͯͳ͈ͻͰͯͳͯͰͽͳͿͳ͵ͪͳΒͰͼͪͳͪͶͷ͵;Ͷͽ;ͻͷ
ΒͰͲͳ͵ͷͳͫͳͪΒͳͷͪ
ͬͰͷͪΒͰͬͻͼͽͪ
ͳͯͰͽͳͿͳ͵ͪͳΒͪΓ;ͯͳͼͪͳͪͶͷͰ͵ͷͳΒͷ
ͺͰͷ;ͼͰͻͪͲͶͳͳͽͳͪͻͯͳͳͯͻͱͪͬͰͻͪͼ
ͺͲͪΒ;ͳͻͪͲͶͳ͵;Β;
146
̸̺͇̺́̽̓́ͣ
̸̺̻͆̽̾͊̓́ͶͫͪͶͳͲͪͳΒͪ͵ͻͲͺͻͳͲͷ;ͬͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳ
͌ͼͽͬͪͻͳ
ͫͻͪͲͬͪΔͰͽͻͰͫͪͯͪͯͺͻͳͰͼͰͼͽͬͪͻͳͬͪΔ;Ͱͼͪͷͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͭ
ͬͰΕͳ
ͳͽͰͻ͵;Ͷͽ;ͻͪͶͭͯͻ;ͽͬͪ
;͵ͷͰͼͰͬͳͰ͵;Ͷͽ;ͻͪͪͶͪͲͳ;ͯͳΒͪͶͭ;ͳͽͻͪͭͪΔ;Ͳͪͬͳͷ͵;Ͷ
ͽ;ͻͳͷͼͳͽͰͲͪͷͪ
̸̸͉͉̈́́͋̾͋͌
147
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͅ
͊ͳͶͭͳΒͪ͆ͬͳ͊ͪͯ͏͇̾̓ͅ
̺ͳͯͪ͵ͬͳΕ
ͅ
t͊ͳͼͽͰͷ ͬͻͰͯͼͽͳ ͷͶͪͯͳ ͵ͪ ͳͽͰͶͰ͵ͽ;ͪͶͳ ͵ͪͺͳͽͪͶ ͯͻ;ͽͬͪi ͆ͪ
ͺ;ͽ;͵ͪͯͫ;ͲͪΔͪ.
̺ͳͯͪ͵ͬͳΕ
ͅ
t͋ͻͪͼͿͻͷͪͳΒͪͽͻͪͯͳͳͪͶͭͫͻͪͲͬͪΔͪ;ͰͶͰ͵ͽͻͼ͵ͫͻͪͲͬͪ
ΔͰ– ͼͳͶ͵ͳͳͰͽͳ͵ͳͪͼͺͰ͵ͽͳ̾-ͫͻͪͲͬͪΔͪi
;̓ͬͪͶͳͽͰͽͫͻͪͲͬͭͼͳͼͽͰͷͪ͊ͻͫͳΒͰ;
̾ͬͻͺͼ͵ΒͺͰͻͼͺͰ͵ͽͳͬͳ͆ͬͳ͍͊ͪͯͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ.
̺;ͶͰͽͳΕ
̺
̻ͶͫͪͶͳͲͪͳΒ̹ͪͰͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵ͰͳͪͼͽͪͬͪͼͻͰͯͼͽͬͪ
̓͵ͬͳΕ
̽
͊ͳͶͭͳΒͪͫͻͪͲͬͪΔͪ͆ͬͳ͊ͪͯ͌ͳͬͰͻͲͳͽͰͽ;͆ͬͷ͊ͪͯ;
ͪͅΒͻ
͍
͊;ͽͻͪΒͰ;ͬͰ͵͵ͪͼ̹Ͱͭͻͪͯ͠;ͭͼͶͬͰͼ͵ͪͻͰͬͳΒͪ
ͪͅͻ͵ͬͳΕ
̽̿ ). ̻ͶͫͪͶͳͲͪͳΒͪͳͫͻͪͲͬͪΔͰ̹Ͱͭͻ͈ͪͯͻͼͬͰͽͳͺͻͰͭͶͰͯ
ͪͅͻ͵ͬͳΕ
̽̿
͇ͫͻͪͲͬͪΔͰ͵ͪͿͪ͵ͽͻͪͳͪͶͰͫͰͲͫͰͯͼͽͳͅͼ͵ͬͪ
ͅͻͰ
̾
̽;ͬͻͰͷͰ̹ͪͰͭͻ̹̻ͪͯ́̀
͈Ͱ;ΒͶͳΕ
ͅ
̽ͬͪͶͳͪͭͶͫͪͶͳͲͪͳΒͰ̹Ͱͭͻ͈ͪͯͶͳͽͳ͵ͪ
͊;ͲͳΕ
͆
͊ͳͶͭͳΒͪ ͫͻͪͲͬͪΔͪ ́ͼͽ ͊ͪͻͪΒͰͬ ̀ͪͬͯ Ͳͪ ;ΘͫͰͳ͵Ͱ ͳ ͪͼͽͪͬͪ
ͼͻͰͯͼͽͬͪ
148
̸̺͇̺́̽̓́ͣ
̸̺̻͆̽̾͊̓́ͶͫͪͶͳͲͪͳΒͪ͵ͻͲͺͻͳͲͷ;ͬͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳ
.*3"47*%",07*ſ
MILICA J. ANDEVSKI
(-0#"-*;"5*0/5)306()5)&13*4.0'5)&/&8
INFORMATION-$0..6/*$"5*0/5&$)/0-0(:
SUMMARY
The paper analyses the contemporary society where, under the influence of globalization, a new global
DVMUVSFJT DSFBUFE$POUFNQPSBSZ DVMUVSFNBOJGFTUTUIF OFFEGPSBOFXuQMBOFUBSZDVMUVSFi5IJTJTBMTP
where the need for globalization of education emerges, under the influence of the development of informa-
tion technologies. Even though the Internet, only through certain services, represents a medium of mass
communication, its role and importance in the globalization process is extraordinary. In the era of the Inter-
net and satellite communication, territorial sovereignty of a country is relative, so it can be concluded that
globalization carries out a conception of the new geopolitics and the new perception of the world that is
becoming increasingly interconnected.
The age of globalism and globalization is characterized by the dominant role of knowledge and the
rapidity of the information transfer from one point of the world to the next, enabled by the Internet-based
technology.
The paper shows how high-technology brought upon changes in the shape of communication, which
transform from analog to digital, and by doing so affect the formation of digital economy, in which
knowledge and education as an intellectual capital become the most important resources. Information in the
interconnected, global society is uXJUIPVUDJUJ[FOTIJQuBOEBTTVDIFODPNQBTTes the entire planet, compres-
sing the world in time and space, making all territorial borders conditional, so that globalization represents a
historical process of transforming the world into a single system that becomes interdependent.
,&:803%4 globalization, ICT, education, planetary culture, knowledge society.
149
347.72(4-672EU)
339.923(4-672EU)
̸̸̸̸͉̺͉̈́̾̓͊͆̽̽́͑̾̓͌͆1
́ͼͽͳͽ;ͽͲͪ;ͺͻͰͯͺͻͪͬ
̹Ͱͭͻͪͯ
#3&9*5̸̸̸͇̺͈͇͇̺͇̻̺́͆͊̈́́̓͊̈́͆͊̾͋
̺͉͇͈̾͊̓̾͌͆́̾͠2
̸̸͊̿̾͋̓ ̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪͼͰͲͪ͵ͯͪͬͼͽͬͷ;ͫͶͪͼͽͳͺͼͶͬͭͺͻͪͬͪͪͷͰͽ;Ͷͪ͵ͪΒͰͯͪ
ͯͬͯͰΕͳͲͰͷͪΓͪ̾͌– ͵ͪ͵ͺͻͳͶͳ͵ͷͼͳͬͪΔͪͺͻͳͬͻͰͯͭͯͻ;ͽͬͪ ͲͫͭͰͺͲͪͬͪΔͪ͵Ͱͺͽͪ
ͷͳͳͷͪͶͭ͵ͪͺͳͽͪͶͪ
ͽͪ͵ͳͺͻͳͶͳ͵ͷΔͰͭͬͭͺͻͰͼͽͪ͵ͪͲͫͭͫͻΒͳͺͳΒͪͻͰͪͬͪΔͪͿͳͪ
ͼͳΒͼ͵ͳ ͽͰ͵Εͪ ͵ΒͰ ͬͪ ͲͰͷΓͪ ;ͯͳ ͇ͬͰ ͺͻͰͯͼͽͳ ͵ͻͳͼͽͳͶͰ ͼ; ͷͭͰ ͵ͷͺͪͳΒͰ ͳͻͷ ̾͌
͈͵ͻͰͽͪΔͰͷͺͼͽ;ͺ͵ͪͳͼͽ;ͺͪΔ̺ͪͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰͳͲͶͪͼͽͬͪ
ͺͼͽͪͬΓͪͼͰͺͳͽͪΔͰ͵ͪ͵ΕͰͼͰͽ
ͯͻͪͲͳͽͳͪ ͺͶͱͪΒͺͻͳͬͻͰͯͳͼ;ͫΒͰ͵ͪͽͪ͵Βͳͼ;ͯͼͪͯͪ͵ͻͳͼͽͳͶͳͺͻͰͯͼͽͳͫͻͳͽͪͼ͵ͭͺͻͪͬͭ
ͻͰͱͳͷͪͳ͵ͪ͵ΕͰͼͰͯͪΓͰͻͪͲͬͳΒͪͽͳͼͶͳ͵ͪͺͼͶͬͭͼͬͰͽ͈ͪ̾͌ͳͽͪΔͰͼͰͺͼͰͫͯͼͳͪͼͽͬͪ
ͻͳͬͪΔͰͼͶͫͯͰͼͳͬͪΔͪͯͻ;ͽͬͪ;̾͌
͵ͪͳͼͽͰͪΒͰͺͼͽ;ͺ͵Ͱ– ͽΒͯͷͰͺͻͳͷͰͰ͌ͻͰͯͫͰͼͽͰ
ͪΒͳͷͺͼͽ;ͺͳͷ͇ͪͯͭͬͻͲͪͬͳͼͳͯͽͭͪͪ͵ΒͳͪͳΕͰͼͰͻͰͪͶͳͲͬͪͽͳͳͼͽ;ͺͪΔͰͳͲ̾͌͌ͽͰ
ͻͳΒͳͼͰ;ͪͬͪΒ;ͽͻͳͷͭ;ΕͪͷͯͰͶͪIBSE#SFYJU ͌̓ͳͼͽ;ͺͪͫͰͲͳ͵ͪ͵ͬͳͼͺͻͪͲ;ͷͪͼͪ̾͌ͳ;ͯͪΓͳͷ
ͯͼͳͷͪͼͰͼͶͪΔͪͪͼͺͻͪͲ;ͷͰͲͪ͵Γ;ͰͰͺͯ͵ͻͳΓͰͷ͊ͬͰͽͼ͵Ͱͽͻͭͬͳͼ͵ͰͻͭͪͳͲͪͳΒͰ
TPGU
Brexit ͌̓ͪͼͽͪͬΓͪͯͪ;Ͱͼͽͬ;ΒͰͪΒͰͯͳͼͽͬͰͷͽͻͱͳͽ;͵ͻͲͶͪͼͽͬ;&'5"ͳ̾ͬͻͺͼ͵ͷͰ͵
ͷͼ͵ͷͺͻͼͽͻ;
ͳͶͳͲͪ͵Γ;ͳͬͪΔͰͼͺͻͪͲ;ͷͪͼ̾ͬͻͺͼ͵ͷ;ͳΒͷ
͉̓͌͐͆̾̾͐́͡ #SFYJU
̾͌
͵ͷͺͪͳΒͼ͵ͺͻͪͬ
ͼͽͰͪΒͺͻͪͬ
̸̸̸̸̸̺͇͉͉͌̽͆̀͋͢ͅ
̾ͬͻͺͼ͵ͪ;ͳΒͪͼͰͺͺͻͬͳͺ;ͽ;ͼͬΒΒͳͼͽͻͳΒͳͼ;ͪͬͪͼΒͰͯͳͼͽͬͰͳͷͿͰͷͰͷ͵Βͳ
͵ͪͻͪ͵ͽͰͻͳͰͯͰͲͳͽͰͭͻͪͳΒͪ
ͪͰͳͽͰͭͻͪͳΒͪ
ͽͺͻͰͯͼͽͪͬΓͪ ͫͻ;ͽͼͶ;ͪΒͯ ͭͪͽΒͰ
ͳͪͰͺͻͪͬͪΔͰͭͯͰͶͬͪΔͪ 4BMJOBT
ͼͽͻ
͇ͽ;ͯ
Ͱ;ͯͳ͵͵ͪͯͪΒͰͼͽͪͬͳͽͬ
̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰͪͻͰͿͰͻͰͯ;ͷ;ͳͲͭͶͪͼͪͶͯͪͱͰͶͳͯͪͪͺ;ͼͽͳ̾ͬͻͺͼ͵;;ͳΒ;͇ͬΒͰͺͻͬͳͺ;ͽ
ͯͪ ͼͰ ͵ͻͳͼͽͳ ͷͰͪͳͲͪͷͳͲ Ͷͪͪ ͌ͭͬͻͪ Ϳ;͵ͳͳͼͪΔ; ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
ͺͪ ΒͰ ͳͽͪͬ
ͺͼͽ;ͺͪ͵ͫͻͰͷͰͳͽͰͳͲͬͰͼͼͽͳͷͪ;ͺͭͶͰͯ;ΔͰͭͬͭͼͺͻͬΌͰΔ͈ͪͼͶͰͯͳͰͷͭ;ͺͼͽΒͪͽͳ
1
avisekruna@gmail.com.
2
͇ͬͪΒ ͻͪͯ ΒͰ ͪͼͽͪ ͵ͪ ͻͰͲ;Ͷͽͪͽ ͻͪͯͪ ͪ ͺͻΒͰ͵ͽ; ́ͼͽͳͽ;ͽͪ Ͳͪ ;ͺͻͰͯ ͺͻͪͬ t͊ͻͺͼ͵ ͳ Ͱͬͻͺͼ͵
ͺͻͪͬ – ;ͺͻͰΌͳͬͪΔͰ ͳ ;ͼͪͭͶͪͪͬͪΔͰi ͰͬͳͯͰͳͳ ͫͻΒ
͵Βͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ
ͺͻͼͬͰͽͰ
ͪ;͵ͰͳͽͰͶ͵ͭͻͪͲͬΒͪ ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ.
̸̸̸̸͉̺͉̈́̾̓͊͆̽̽́͑̾̓͌͆BSFYJUͳͬͪͼͶͳ͵ͪͺͼͶͬͭͼͬͰͽͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
͵ͪ͵ͺͰͬͻͺͼ͵ͰͳͽͰͭͻͪͳΒͰ ΒͪͪΔͰͼͰͰͼͳͳͼͽͳ͵ͳͺ͵ͻͰͽͪ;ͯͻ;ͭͳͷͶͪͳͪͷͪ
ͽͪ͵ͳͺ
;;ͽͻͪΔͳͳͽͰͭͻͳͽͰͽ͌̓– ͺͳͽͪΔͰͼͪͷͼͽͪΓͰΔͪ͑͵ͽͼ͵Ͱͳ͊ͰͬͰͻͰ́ͻͼ͵Ͱ ͳͼͽ
ͼͽͻ
͈ͻͫͶͰͷͳΒͰͼͪͷ͵ͪ͵ͬͪΕͰͫͳͽͳͺͶͳͽͳ͵ͪ
ͬͰΕͳͺͼͶͬͪͼͶͳ͵ͪ̾ͬͻͺͰͪ͵Brexit-a.
͆ͪͳͷͰ
͌̓ΒͰΒͰͯͪͯ͵Γ;ͳͳͭͻͪͪͪͰͬͻͺͼ͵ͷͽͻͱͳͽ;
͵ͪ͵;ͺͭͶͰͯ;ͯͺͻͳͼͪͫ;ΘͰͽ;
̾͌
ͽͪ͵ͳ;ͺͭͶͰͯ;ͼͪͭͰͳͬͰͶͳͳͰΔͰͭͿͳͪͼͳΒͼ͵ͭͽͻͱͳͽͪ3 ̺ͰͶͳ͵ͳͫͻΒ͵ͷͺͪͳΒͪͼͰ
ͪͶͪͲͳ;ͼͬΒͰͬͻͼͷtͶͳͷͫ;iͲͫͭΒ;ͬͰ͵ͰͻͰͰͭͻͰͭ;Ͷͪͽͻͭ͵ͬͳͻͪΔͳͬͭͫ;ͯ;ΕͰͭ
ͺͼͶͬͪΔͪͪͰͬͻͺͼ͵ͷͽͶ;ͳͷͭ;ΕͰΒͰͯͪΕͰͷͭͰͯΔͳͰͽͪͻͼͬΒͳͪ͵ͽͳͬͼͽͳͳͲͷͰͼͽͽͳ
ͳͲͬͪ͌̓ ͳͼͽ
ͼͽͻ
̹;ͯ;ΕͳͰ͵ͷͼ͵ͳͰͿͰ͵ͽͳͪΒͫΓͰͼͰͷͭ;ͼͪͭͶͰͯͪͽͳ͵ͪͯͪͼͰͺͼͽͪͬͰ
ΒͰͯͪͼͺͻͪͷͯͻ;ͭͰͺͭͯͼͽͳ͵ΒͰ;ͱͳͬͪΒ;ͺͻͳͬͻͰͯͳͼ;ͫΒͰ͵ͽͳͳͲ̾͌ͳͺͼͶͰͯͳͰ͵ΒͰΕͰͳͲͶͪ
Ͳͪ͵ͳͲͶͪͼͽͬͪͼͽͪͬͳͽͳͪͰ͵Βͳͼ;ͼͬΒͰͺͼͶͬͰͪ͵ͽͳͬͼͽͳͺͬͰͲͪͶͳͼ͌̓
̸̸̸͇͉͚̺͇͇̽̾̈́́͌̾́̽͆͊̾͌́͌̓͢ͅ
͆ͪͳͪ͵ΒͳΕͰͫͳͽͳͻͰͭ;Ͷͳͼͪͳͫ;ͯ;ΕͳͯͼͳͪͻͰͶͪͳΒͳ̾͌–͌̓ͲͪͬͳͼͳΕͰͯͼͽͪͽ;ͼͪ
͌̓
ͳͬͪͪ;ͽͷͳΒͰ͵Β;ͬͶͪͼͽͳͭͻͪΌͪͳ͌̓ͱͰͶͰͯͪͼͽͬͪͻͰ͵ͪͯͪͫ;ͯͰͷͭͶͯͪͼͰͯͼͽ;ͺͳͯ
ͺͻͪͬͪ ̾͌ ͳ ͳͼͯͪ ͫͳͶͪͽͰͻͪͶͳ ͺͻͰͭͬͻͪ ͪ͵ ͪ͵ͽͳͬͳͻͪΔͪ Ͷͪͪ -FINBO ;FU[DIF
ͼͽͻ
͈ͻ;ͪͬͪΔͰͷͻͪͲͶͳͳͽͳͷͯͰͶͪ
;ͰΒͰͰ͵Ͷͳ͵ͷͭ;ΕͳͺͳΒͪ͆ͪͼ;ͺͻͽͳͷ͵ͻͪ-
ΒͰͬͳͷͪͪͶͪͲͰͼFͳͲͶͪͲͪ͵ͳͲͶͪͼͽͬͪͫͰͲͺͼͽΒͪΔͪͼͺͻͪͲ;ͷͪ͵Βͳͫͳ;ͻͰΌͳͬͪͫ;ͯ;ΕͰͯͼͰ
(IBSE#SFYJU)ͳͶͪͼͽͬ;̾ͬͻͺͼ͵ͷͰ͵ͷͼ͵ͷͺͻͼͽͻ;(TPGU#SFYJU) ́ͲͷͰΌ;ͼ;ͻͪͲͶͳͳͽͰ
ͬͪͻͳΒͪͽͰͫͳͶͪͽͰͻͪͶͳͼͺͻͪͲ;ͷͪͼͯͻͱͪͬͪͷͪͰͶͪͳͪͷͪ– ͪͻͳͼ͵ͪ;ͳΒͪ
;ͭͬͻͳͺͻͳ-
ͯͻ;ͱͳͬͪΔ;
ͼͽͪͫͳͶͳͲͪͳΒͳ
ͼͶͫͯΒͽͻͭͬͳͳ
Ͱ͵ͷͼ͵ͷͺͪͻͽͰͻͼͽͬ;
ͳͶͳͺͪͻͽͰͻͼͽͬ;ͳ
ͼͪͻͪͯΔͳ &VSPQFBO1BSMJBNFOU
ͼͽͻ
͆ͳΒͰͳͼ͵Γ;Ͱͪͳͷͭ;ΕͼͽͯͪͼͰͲͪ͵Γ;ͳͼ
ͫͰͼͺͻͪͲ;ͷ͵ΒͳΕͰͯͻͪͱͪͬͪͽͳͬͳͰͯͰͰͳΒͼ͵;ͺͬͰͲͪͼͽͬͳͼ;ͫΒͰ͵ͪͽͪͳ;ͬͪͱͪͬͪͽͳͼͪ
ͱͰͰ͵ͷͼ͵ͰͬͰͲͰ͵ΒͰͷͰΌ;ΔͳͷͪͺͼͽΒͰ͊ͽͬͪͻͪΔͰͻͰͱͳͷͪ͵ΒͳͷͫͳͼͰ;ͬͪͱͳͶͳͲͪͽͰͬͳ͌̓
ͷͭͶͫͳͯͪͯͰͼͰͺͻͫͶͰͷͰͲͪ̾͌
ΒͰͻͫͳͽͺͻͰͯͼͽͪͬΓͪͶͲͫͳΓͪͺͻͰͼͰͯͪͳͷͱͯͪͫͳͺͯ
ͼͽͪ͵Ͷͯͻ;ͭͰͶͪͳͰͯͪͼͰͼͶͳͳͷͼͻͰͯͼͽͬͳͷͪͫͻͰͲͪͼͽͬͪͻͰΔͰͼͬΒͳͳΓͰͬͪ -FINBO
;FU[DIF
ͼͽͻ
͌ͺͳͽΒͰͯͪͶͳΕͰͬͪ͵ͪͬͯͭͬͻͷΕͳͯͪͼͰͺͼͽͳͭͰͲͫͭͽͭͪͽͫͰ
ͼͽͻͪͰ ͽͻͰ;ͽ Ͳͪ;ͲͳͷͪΒ; ͼ;ͺͻͽͰ ͺͶͱͪΒͰ 3JOHF
ͼͽͻ
͆ͰͲͪͬͳͼ ͯ ͯͪͫͻͪͭ
ͻͰͰΔͪ
ΒͪͼΒͰͯͪͫͳͲͪ͵Γ;ͳͬͪΔͰͼͬͰͫ;ͬͪͽͭͼͺͻͪͲ;ͷͪͫͳͶͫΓͰͯͰͻͰͭ;ͶͳͼͪΔͪͬͭ
ͺͳͽͪΔͪ ͳ ΒͰͯͳͪ ͯͭͬͻͪ ͺͳΒͪ ͯͪ ͫͳ ͼͰ ͫͰͲͫͰͯͳ ͯͬΓͪ ͼͽͰͺͰ ͺͻͪͬͰ ͼͳͭ;ͻͼͽͳ
8FOEMBOE
ͼͽͻ
3
͌ͯͰ ̺ͰͶͳ͵Ͱ ̹ͻͳͽͪͳΒͰ ; ͫͻ;ͽ ͯͷͪΕͰͷ ͺͻͳͲͬͯ; ̾͌ ΒͰ ̸rmour, 2017, ͼͽͻ
͆ͪ ͺͻͳͷͰͻ
ͺͽͻͪͱΔͪͳͲ ̾͌ͲͪͿͳͪͼͳΒͼ͵ͳͷ;ͼͶ;ͭͪͷͪͳͲ ͌̓ͳͳͪΒͷͪΔͰΒͰͯ;Ͱͽͬͻͽͳ;;͵;ͺͰͺͽͻͪͱΔͰͲͪ
ͿͳͪͼͳΒͼ͵ͳͷ;ͼͶ;ͭͪͷͪͳͲ̾͌ ͺͻͳͯͪ;ͯͷͰ;ͿͳͪͼͳΒͼ͵ͳ;ͼͶ;ͭͪ;͌̓ͼͽͬͪͻͰΒͰͺͻ;ͱͪΔͰͷ
;ͼͶ;ͭͪͲͰͷΓͪͷͪ̾͌
ͪ;ͰΕͰ͌̓ͪͿͳͪͼͳΒͼ͵ͷͽͻͱͳͽ;̾͌ͳͳͯ;͵;ͺͭͽͻͱͳͽͪ
̀ͪͪΒ
;ͰΕͰ ; ͽͻͭͬͳͼ͵Β ͻͪͲͷͰͳ ͼͪ ̾͌ ͺͼͽΒͳ ͳ ; ͯͷͰ; ͵Ͷͳͻͳͭͪ ͳ ͼͪͶͯͳͻͪΔͪ
ͳ ;ͺͻͪͬΓͪΔͪ
ͳͷͬͳͷ
͋ͻͰ;ͽΒͰ
ͷͳͶͳͪͶͳͪͲͪͺͼͶͰ;͌̓;ͼͰ͵ͽͻ;ͿͳͪͼͳΒͼ͵ͳ;ͼͶ;ͭͪ ̾uropean
Parliament, 2017, ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͬͪ͵ͳͯͷͭ;ΕͳͳͼͯͪͺͻͰͭͬͻͪͳͷͪͯͻͰΌͰͰͺͻͰͯͼͽͳ
ͪͶͳͳͷͪͰ
͵ͪͯͪͼͰͺͼͷͪͽͻͪ
ͫ;ͯ;ΕͳͺͶͳͽͳ͵ͳͳͰ͵ͷͼ͵ͳͺͶͱͪΒ̹ͻͳͽͪͳΒͰ
ͪͶͳͳ̾͌
ΒͰͻͼͰͰͼͷͰͼͷͰͽ;ͽͳͼ;ͷͪͯͪΕͰ
ͺͼͶͰͯͳͰBrexit-aͼͰͽͳͽͳͳͯͻͱͪͬͰͶͪͳͰ̾͌
Hard Brexit
͌͵Ͷͳ͵ΒͰ͵ͻͪΒΔͳͳͼͯͺͻͰͭͬͻͪͰͺͼͽͳͲͪΔͰͫͳͶ͵ͪ͵ͬͰͬͻͼͽͰͯͭͬͻͪ
͌̓ͫͳͺͻͰͼͽͪ
Ͷͯͪͫ;ͯͰͶͪ̾͌ͳͼͬΒͯͼͼͯͻ;ͭͳͷͲͰͷΓͪͷͪͯͰͿͳͳͼͪͶͫͳͺ;ͽͰͷͶͪͼͽͬͪ;͊ͬͰͽͼ͵Β
ͽͻͭͬͳͼ͵Β ͻͭͪͳͲͪͳΒͳ ̺ͳͰ Ͱ ͫͳ ;ͱͳͬͪͶ ; ͺͭͯͼͽͳͷͪ Ͷͪͼͽͬͪ
ͺͺ;ͽ ͺͻͳͼͽ;ͺͪ
ΒͰͯͳͼͽͬͰͷͽͻͱͳͽ;ͳͷͭ;ΕͼͽͳͯͪͼͰͼͺͻͪͺͳͽͪΔͪͳͲͰͼ;ͺͻͰͯ͊;ͯͺͻͪͬͯͰ̾͌ 'FSSBO
ͼͽͻ
͋ͪ͵ΌͰ
Ͳͪ;ͼͺͼͽͪͬΓͪΔͰͫͳͶͪͽͰͻͪͶͳͯͼͪͼͯͻ;ͭͳͷͲͰͷΓͪͷͪͫͳͫͳͺͽͻͰͫͪ
ͯ;ͱͳͬͻͰͷͰͼ͵ͳ ͺͰͻͳͯ &NFSTPO
ͼͽͻ
͊ͯͻ;ͭͰͼͽͻͪͰ
ͺͻͰͼͽͪͶͪͫͳͯͪͬͪͱͳͫͪͬͰͲͪ
ͺͽͬͪΔͪͼͶͫͯͰ͵ͻͰͽͪΔͪͶͳͪ
͵ΒͪͼͰͰͼͽͪͬͯͳ͵ͪͭͶͪͬͳͻͪͲͶͭͺͻͰͯͰΓͰΔͪͲͪͪͺ;
ͽͪΔͰ͌ͳΒͰ 3JOHF
ͼͽͻ
Soft Brexit tͻͬͰ͵ͳͷͯͰͶi
͆ͪͯͻ;ͭͷ͵ͻͪΒ;ͼͺͰ͵ͽͻͪͪͶͪͲͳͼͰͻͰͰΔͰ͵ΒͰͺͯͻͪͲ;ͷͰͬͪͳͲͶͪͲͪ͵ͳͲ͌ͳΒͰ
ͪͶͳͼͽͪͪ͵
ͪΒͰͯͳͼͽͬͰͷͽͻͱͳͽ;͵ͻͲͶͪͼͽͬ;̾ͬͻͺͼ͵ͷͰ͵ͷͼ͵ͷͺͻͼͽͻ; ͈̾̾
͍;͵ͳ
ͳͼͪΔͰ͈̾̾ͷͪͳͿͰͼͽ;ΒͰͼͰ͵ͻͲͰͭͪͽͳͬ;ͳͽͰͭͻͪͳΒ;Ͳͪͼͬͪ;ͪͲͪͫͻͪͳͯͳͼ͵ͻͳͷͳͪͳΒͰ
ͳ͵ͻͲͺͲͳͽͳͬ;ͳͽͰͭͻͪͳΒ;;ͫͶͳ͵;ͼͰ͵;ͯͪͻͭͲͪ͵ͯͪͬͼͽͬͪ̾͌
͵ΒͰͷͻͪͫͳͽͳͳͷͺͶͰ
ͷͰͽͳͻͪ ; ͺͻͪͬ Ͷͪͳͪ ͈̾̾
ͳ ͺͼͽΒͪΔͰ ͰͽͻͪͶͳͲͬͪͭ ͊;ͯͪ &VSPQFBO 1BSMJBNFOU
ͼͽͻ
͐Ͷͪͼͽͬ;͈̾̾ͷͭ;Εͪͬͪ͌̓ͯͪͼͽͪͰͳͲͬͪͺͶͳͽͳ͵ͳͼͽͻ;͵ͽ;ͻͪ;̾͌ͳͼͪͷ
;ͻͰͯͳͺͳͽͪΔͪͺͻͪͬͼ;Όͪͳ;;ͽͻͪΔͰͺͶͳͽͳ͵Ͱ
ͫͰͲͫͪͬͰͲͰͯͪͺͻͳͬͪͽͳΒͰͯͳͼͽͬͰ;ͬͪͶ;ͽ;ͳ
ͯͪͫ;ͯͰͯͰͲͪΒͰͯͳ͵ͰͺΓͺͻͳͬͻͰͯͰͳͻͳͫͪͻͼ͵ͰͺͶͳͽͳ͵Ͱ͋ͪ͵ΌͰ
ͷͱͰͼͶͫͯͯͪ;ͻͰΌ;ΒͰ
ͼͬΒͰͯͼͰͼͯͻ;ͭͳͷͲͰͷΓͪͷͪͺ;ͽͰͷͫͳͶͪͽͰͻͪͶͳ;ͭͬͻͪ 3JOHF
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͬͪͺͳΒͪͳͷͪͼͬΒ;Ͱ;͆ͪͺͻͬͷͷͰͼͽ;ΒͰͫͪͬͰͲͪͺͽͬͪΔͪͼͶͫͯͰ͵ͻͰͽͪ
ΔͪͶͳͪ4 ͋ͪ͵ΌͰ
ͺͼͽΒͳͫͪͬͰͲͪͳͷͺͶͰͷͰͽͪͳΒͰͳͺͽͬͪΔͪͲͪ͵ͯͪͬͼͽͬͪ̾͌ͫͰͲͷͭ;Ε
ͼͽͳͯͪͼͰ;Ͱͼͽͬ;ΒͰ;ΔͰͭͬͷ͵ͻͰͳͻͪΔ;
ͳͷͰͼͰͼͽͬͪͻ;ΒͰͰ͵ͪͬͻͼͽͪtͺͶ;Ͷͪͼͽͬͪ;̾͌i
(Wendland, 2017, ͼͽͻ
͈ͻͳͶͳ͵ͷ;ͼͬͪΒͪΔͪͬͳͺͻͺͳͼͪ
͌̓ͫͳͳͷͪͶͼͪͷ;Ͷͭ;ͺͼͷͪ
ͽͻͪͪ
;ͲͰͬͰͽ;ͪͶ;ͷͭ;ΕͼͽͯͪͼͽͬͪͻͳͰͿͻͷͪͶͳ;ͽͳͪΒͪͯͰΔͰͺͻͺͳͼͪ
ͳͷͪΒ;Εͳ;
ͬͳͯ; ͬͰͶͳͳ; ͳ ͲͪͪΒ ΔͰͭͬͭ ͿͳͪͼͳΒͼ͵ͭ ͽͻͱͳͽͪ ̸SNPVS
ͼͽͻ 4DIJMMJOH
ͼͽͻ
͇ͬͳͷͫͳ͌̓ͺͻͪ͵ͽͳͼͽͪͶͫͰͲͼͻͰͯͼͽͪͬͪͲͪͫͻͫ;ͺͻͽͳͬͺͶͳͽͳ͵ͳͷͽͳͬͳͼͪͳ
ͺͻͺͳͼͪ͵ΒͳͫͳͷͭͶͳͰͺͬΓͯͪ;ͽͳ;ͪΔͰͭͬͰͳͽͰͻͰͼͰ "SNPVS
ͼͽͻ
͈ͻͫͶͰͷ
ͺͻͰͯͼͽͪͬΓͪͳͳΔͰͳͪͯͪͲͪ͵ͯͪͬͼͽͬ̾͌ͰͷͪͯͳͻͰ͵ͽͯͰΒͼͽͬͪͺͯͻ;Β;͈̾̾
ͬͰΕͯͪ
ͷͻͪ ͫͳͽͳ ;ͼͬΒͰ ͺ;ͽͰͷ ͵ͼͰͲ;ͼͪ ͼͬͳ ͯͻͱͪͬͪ Ͷͪͳͪ ͳ ͺͽͷ ͳͷͺͶͰͷͰͽͳͻͪ ; ͪ-
ͳͪͶ ͺͻͪͬ ́ͷͺͶͰͷͰͽͪͳΒͪ ͼͰ ͵ͻͰΕͰ ͯͳͪͷͳ͵ͷ ͪΒͼͺͻͳΒͰ ͲͰͷΓͰ
ͽ ͷͱͰ Ͳͪͳͽͳ
4
͌ΒͰͯͳΔͰ̓ͻͪΓͰͬͼͽͬͫͳͰͬͰͽ;ͪͶͷͭͶͯͪͼͰͺͻͳͯͻ;ͱͳ͈̾̾ͺͯͼͺͰͳΒͪͶͳͷ;ͼͶͬͳͷͪͳͯͪͼͽͰ͵Ͱ
ͼͽͪͽ;ͼ͈̾̾ͷͳ;ͼͯͻͱͪͬͰ – ͽΒͯͪͼͰ;ͼͺͼͽͪͬͳͭͻΔͪͭͻͪͳͪͫͻΒͪͷͳͭͻͪͪͽͪ͵Βͳͷͭ;;ΕͳͪΔͰͭͬ;
ͽͰͻͳͽͻͳΒ;
ͼͶͳ͵ͪ;ͼͶ;ͪΒ;̈́ͳͽͰͽͪΒͪ Lehman & Zetzche
ͼͽͻ
̸̸̸̸͉̺͉̈́̾̓͊͆̽̽́͑̾̓͌͆BSFYJUͳͬͪͼͶͳ͵ͪͺͼͶͬͭͼͬͰͽͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
ͬͳͰͭͯͳΔͰͰ͵ͪΔͰͪͺͻͳͷͰ;ͺͻͺͳͼͪ ͳͼͽ
ͼͽͻ
͆ͳΒͰͲͪͰͷͪͻΓͳͬͪͳͳΔͰͳͪͯͪ
ͶͪͳͰ͈̾̾ͯͺͻͳͼͰͫ;ΘͰͽ;̾͌
̹ͳͶͪͽͰͻͪͶͳͼͺͻͪͲ;ͷͳ
͋ͻͰΕͪͷͭ;ΕͼͽΒͰͲͪ͵Γ;ͳͬͪΔͰͫͳͶͪͽͰͻͪͶͭͼͺͻͪͲ;ͷͪ͊ͺͰͳͿͳͼͽ;ͻͰΌͰΔͪͯͼͪ
;ͬͷͼͶ;ͪΒ;ͺͼͶͰͯͳͪΒͰͳΔͰͳͰͯͪΒͰBrexit ͺͬͰͲͪͼͰ͵ͷͼ͵ͷͯͰͲͳͽͰͭͻͪͳΒͷ͵Βͷ
ͼͰͺͽͰͳΒͪͶͭ;ͫͳͺͻͪͬͪͺͻͳͼͽ;ͺͽͻͱͳͽ;
ͽͼͰͲͪͪΒͻͪͲͶͳ͵;ΒͰͯ͵Ͷͪͼͳͳͽͻͭ
ͬͪ͵ͳͼͺͻͪͲ;ͷͪ͵ΒͳͫͳͰͭ;Β;Ͱ͵ͷͼ͵;ͳͽͰͭͻͪͳΒ;ͳͼͽͬͪͻͪΒ;ͬͪͺͻͪͬͪ 3JOHF
ͼͽͻ
̓ͪͻͰͺͰͻͼͰͰͼͽ ;Ͳͳͷͪ͑ͬͪΒͪͻͼ͵ͪ͵ΒͪͼͰ
;ͷͰͼͽͼͬͰͫ;ͬͪͽͰͳͽͰͭͻͪͳΒͰ Ͷͪͼͽͬͪ;
̾͌
ͺͻͰͯͰͶͳͶͪ ͯͪ ͼͺͰͳͿͳͰ ͫͶͪͼͽͳ ;ͲͪΒͪͷͳ ͳͽͰͻͰͼͪ ;ͻͰͯͳ ͺ;ͽͰͷ ͽͻͪͯͳͳͪͶͳ
ͷͰΌ;ͪͻͯͳ ͼͺͻͪͲ;ͷͪ ſFSBOJǀ
ͼͽͻ
͑ͳͻͰΔͰ ͺͻͳͼͽ;ͺͪ ΒͰͯͳͼͽͬͰͷ ͽͻͱͳͽ;
ͺͼͽͳͱͰͼͰͲͪ͵Γ;ͳͬͪΔͰͷͯͯͪͽͭͫͳͶͪͽͰͻͪͶͭͼͺͻͪͲ;ͷͪ ,PLLJOJT
ͼͽͻ
6 ͊ͺͻͪͲ;
ͷͳͰͼͪͯͻͱͰ ͫͪͬͰͲ;͑ͬͪΒͪͻͼ͵Ͱͯͪ ͼͳͼͽͰͷͪͽͳ ;ͼͬͪΒͪͫ;ͯ;ΕͰͲͪ͵ͯͪͬͼͽͬ ̾͌ͳͯͶ;͵Ͱ
͊;ͯͪͺͻͪͬͯͰ̾͌ ͽͲͬ ͼͽͪͽͳͳͼͺͻͪͲ;ͷͳ
ͅͰΌ;ͽͳͷ
͵ͪ͵ ΒͰͲͪΒͰͯͳ͵ͳͳΓͯͪͼͰ ;ͼͺͼͽͪͬͰ
;ͼͶͬͳͼͶͳͳͳͷͪ͵ΒͳͺͼͽΒͰ;͵ͬͳͻ;ͲͪΒͰͯͳ͵ͭͽͻͱͳͽͪ
;ͭͬͻͰͼͽͻͪͰͳͷͪΒ;ͳͽͰ
ͻͰͼ ͯͪ ͳͷ Ͳͪ͵ͳ ͫ;ͯ; ;ͼͪͭͶͪͰͳ ſFSBOJǀ
ͼͽͻ
͊ͰͶͰ͵ͽͳͬͼͽ ͳ ͿͶͰ͵ͼͳͫͳͶͼͽ
ͬͪΒͪͻͼ͵ͭͷͯͰͶͪͻͪͲͶͲͳͼ;ͲͪͽͼͰͺͼͷͪͽͻͪ͵ͪͺͱͰΓͪͲͪ͌̓ &NFSTPO
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͬͪΒͷͯͰͶͬͰͻͬͪͽͰΕͰͫͳͽͳͪͯͰ͵ͬͪͽͻͰͰΔͰ
ΒͰͻΒͰͳͼͪͷͯͬͰͯͰ;ͺͳͽͪΔͰͲͫͭ
ͻͰͲ;ͶͽͪͽͪͻͰͿͰͻͰͯ;ͷͪͳͲͭͯͳͰ̻ͻͪΌͪͳ͑ͬͪΒͪͻͼ͵Ͱͼ;ͳͲͭͶͪͼͪͶͳ;ͬΌͰΔͰͷͳͭͻͪͳ
ͳ͵ͬͽͪ
ͳΒͷͫͳͳͷͺͶͰͷͰͽͪͳΒͷͫͳͶͰͺͻͰ͵ͻͰͰͫͪͬͰͲͰͳͲͷͰΌ;ͪͻͯͳ;ͭͬͻͪ ͼͶ
ͫͯͪ͵ͻͰͽͪΔͪͶͳͪ
ͽͬͯͳͭ;ͫͳͽ͵;ͺͻͳͼͽ;ͺͪΒͰͯͳͼͽͬͰͷͽͻͱͳͽ; ſFSBOJǀ
ͼͽͻ–
,PLLJOJT
ͼͽͻ
͠Ͱͯͪͯͷͭ;ΕͳͺͳΒͪΒͰͼͽͰͳͼͽͬͪͻͪΔͰͪͻͳͼ͵Ͱ;ͳΒͰ
͵ͪͼ͋;ͻͼ͵ͷ͈ͻͰͯͼͽΒͰ;͵Ͷͪ
ΔͪΔͰͪͻͳͪ;ͫͳͶͪͽͰͻͪͶΒͽͻͭͬͳͳͳ;ͼͺͼͽͪͬΓͪΔͰͲͪΒͰͯͳ͵ͳͪͻͳͼ͵ͳͽͪͻͳͿͪ;ͯͼ;
ͪ ͯͻ;ͭͰ ͲͰͷΓͰ ͅͰΌ;ͽͳͷ
ͼͺͻͪͲ;ͷ ͪͷͰΕͰ ͭͻͪͳͰΔͪ ͽͻͭͬͳͼ͵Β ͺͶͳͽͳͳ ͋;ͻͼ͵Ͱ
ͽ
ͼͽͬͪͻͪͽͰͲͳΒͰ͌ͺͭͶͰͯ;ͺͻͰͿͰͻͰͳΒͪͶͳͽͻͭͬͳͼ͵ͳͼͺͻͪͲ;ͷͪͼͪͼͽͪͽ͵ͷͼͬͰͽͪ
͌̓ͫͳ
ͷͻͪͶͯͪͺͻͰͭͬͪͻͪͫͳͶͪͽͰͻͪͶͼͪͼͬͪ͵ͷͲͰͷΓͷͺͪͼͫ ̾NFSTPO
ͼͽͻ
͠ͰͯͪͯͺͻͰͯͶͱͰͳͷͯͰͶͪΒͰͼͽͰͳ$&5"ͼͺͻͪͲ;ͷͼ̓ͪͪͯͷ͇ΒͰͻͰͶͰͬͪͽͪͲͪͳͽͰ
ͻͰͼͰ͌̓
ΒͰͻͰͲͪͽͰͬͪͺͽͬͪΔͰͼͶͫͯͰ͵ͻͰͽͪΔͪ
ͪͶͳͰͷͭ;ΕͪͬͪͼͽͬͪͻͰΔͰͪΒͳͻͰͭͺͻͳ
ͼͽ;ͺ ΒͰͯͳͼͽͬͰͷ ͽͻͱͳͽ; "SNPVS
&NFSTPO
ͼͽͻ
$&5" ͫͰͲͫͰΌ;ΒͰ ͼͪͷ
ͺͪͼͳͬ;ͼͶͫͯ;ͺͻ;ͱͪΔͪ;ͼͶ;ͭͪ ͺͻͪͬͺͻͳͫͪͬΓͪΔͪͺͻͰ͵ͭͻͪͳͳ;ͼͶ;ͭͪ
ͪͶͳͰͭͪͻͪͽ;ΒͰ
ͪ͵ͽͳͬͳͪͼͺͰ͵ͽͬͰͼͶͫͯͰ -FINBO;FU[DIF
ͼͽͻ
̓ͪΒͰͯͪͯͷͭ;ΕͳͷͯͰͶͪͳͲͯͬΒͳͼͰͳͼͺͻͪͲ;ͷͼͽͪͫͳͶͳͲͪͳΒͳ
Ͳͪ͵Γ;Ͱͼ͌͵ͻͪΒͳ
ͷ %$'5"
͇ͬͪΒͷͯͰͶͷͱͰͫͳͽͳͳͽͰͻͰͼͪͽͪͲͪ͌̓
ΒͰͻͺͻͰͯͬͳΌͪͬͳͼ͵ͼͽͰͺͰ;͵Γ;Ͱ
ͼͽͳͪΒͰͯͳͼͽͬͰͽͻͱͳͽͰͲͪͽͻͳͯͰͽͳͻͳͼͶͫͯͰ ͳͼ͵Γ;ͰͪͺͻͳͷͰͪͼͶͫͯͰ͵ͻͰͽͪΔͪ
ͳ
̀ͪͯͰͽͪΓͰ;ͬͰͲͳͼͪ;ͼͬͪΒͪΔͰͷͺͻͺͳͼͪͬͳͯͰͽͳKokkinis, 2016
ͼͽͻ
6
̽ͪͪͼΔͳͬͫͻΒͺͻͰͶͪͲͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͽͻ;͵ͽ;ͻ;Ͳͪͫ;ͯ;ΕͰͺͻͰͭͬͻͰ &NFSTPO
ͼͽͻ
̓ͪͻͪ͵ͽͰͻͳͰͭͪͼͰ͵ͽͻͼ͵ͯͰͿͳͳͼͪΔͰ
ͯͼͪͼͪ̾͌ͳΒͪͼͪͶͳͼͽͪͼͬͳͺͻͺͳͼͪ͵ΒͳͼͰͼͷͪͽͻͪΒ;ͻͰͶͰͬͪͽͳͷͲͪͯͼͰͼͽͻͪͪ;ͭͬͻ
ͳͪ ͳͼͽ
ͼͽͻ –
͇ͬͪΒ ͷͯͰͶ ; ͺͻͳͳͺ; ͺͻͰͯͬͳΌͪ ͷͭ;Εͼͽ ͯͪ ͼͰ Ͳͪͯͻͱͳ ͺͻͳͼͽ;ͺ
ͿͳͪͼͳΒͼ͵ͷͽͻͱͳͽ;̾͌
ͺͯ;ͼͶͬͷͺͽͺ;Ͱ͵ͽͳ;ͳͻͪͰ;ͼ͵ͶͪΌͰͼͽͳͺͻͺͳͼͪ;ͬΒ
ͫͶͪͼͽͳͅͰΌ;ͽͳͷ
ͳΒͰΒ;ͬͰ͵ͺͻͳͷͰΔͰ; ͺͻͪ͵ͼͳ
ͺͪ ͼͰͰͲͪΒ;ͷͭ;Εͪ ͭͻͪͳͰΔͪͳ
ͺͻͫͶͰͷͳ ͳͼͽ
ͼͽͻ
͈ͻͰͯͼͽͪͯͪͻͯͳ͵ͻͳΕͰͳͿͻͷͳ;ͭͬͻͪ
ͻͪͲͬͳͶͰͼ;ͼͰͳͬͰͳͯͰΒͰ;ͺͭͶͰͯ;ͫ;ͯ;
Εͳͯͼͪ ̾͌ͳ͌̓͠Ͱͯͪ ͯΔͳͲͪͼͬͪͪ ΒͰͪ͵Ͱͺͽ;͵ͽͳͰͽͪͶͭͺͪͻͽͰͻͼͽͬͪ.
͇ͬͪΒͷͰͪͳͲͪͷͽͰͷͰΓͳͼͰͪͷͫͳͶͼͽͳ ͻͫͰ
;ͼͶ;ͭͪͳ͵ͪͺͳͽͪͶͪ
ͺͻͳͬͻͰͷͰΒͷͫͳͶͼͽͳ
ͻͪͯͰͼͪͭͰ
͵ͪͳͪͬͷͼͳͼͽͰͷ;ͷͰΌ;ͬͶͪͯͳͭͯͶ;ͳͬͪΔͪͳͼͺͻͬΌͰΔͪͲͪΒͰͯͳ͵ͳͺͻͪ
ͬͳͶͪ 1JTBOJ-'FSSZ
3ÕUUHFO
4BQJS
5VDLFS
8PMG
ͼͽͻ
͆ͬͳͬͳͯͯͼͪͺͯͻͪͲ;ͷͰͬͪͫͳͳ
ͫͪͬͰͲ; ͯͺͻͳͼͪ ͫ;ΘͰͽ; ̾͌ ͳ ;ͼͺͼͽͪͬΓͪΔͰ ͫͶͳͼ͵Ͱ ͼͪͻͪͯΔͰ ; ͯͷͰ; ͼͺΓͰ ͺͶͳͽͳ͵Ͱ ͳ
ͫͰͲͫͰͯͼͽͳ 1JTBOJ-Ferry et al., 2016, ͼͽͻ
͈͇͊̈́̾̽́͏͈͇͈͇͇̺̺͉͇͈̾͊̈́͆͌͊̈́́̓͌̾͊̓̾͌͆́̾͠
͊ͶͫͯͪͪͼͽͪΔͳͬͪΔͪ
͈ͳͽͪΔͰ ͯͪͫͳͻͪ ͪͯͰ͵ͬͪͽͭ ͷͯͰͶͪ ͲͪͪΒ ΒͰ Ͳͫͭ ͺͼͶͰͯͳͪ ͵ΒͰ ͽ ͷͱͰ ͳͷͪͽͳ ͺ
ͫ;ͯ;ΕͳͰ͵ͷͼ͵ͳͼͽͪͽ;ͼ͌̓͐Ͷͪͼͽͬ;̾͌ͯͼͳͫͻΒͰͺͭͯͼͽͳͲͫͭͼͫͰͭͻͰͱͳͷͪ
ͯͼͪͲͪͼͬͪͭͪͳͯͰΒͳ;͵ͶͪΔͪΔͪͺͻͰͺͻͰ͵ͪͲͪ͵ͻͰͽͪΔͰͶͳͪ
ͻͫͰ
;ͼͶ;ͭͪͳ͵ͪͺͳͽͪͶͪ̓ͷ
ͺͪͳΒͪͼͬͪͪ;Ͱ͵ΒͯͯͻͱͪͬͪͶͪͳͪͼͶͫͯͼͰͷͱͰͼͳͬͪͽͳ;ͼͬΒΒͲͰͷΓͳͳͳͶͳ
ͺͻͰͷͰͽͪͽͳ ͷͰͼͽ ͭͶͪͬͭ ͪͼͽͪΔͰΔͪ ; ͯͻ;ͭ; ͯͻͱͪͬ; Ͷͪͳ; tͺͻͳͷͪͻ ͪͼͽͪΔͰΔͰi
ͳͶͳ
ͼͳͬͪͽͳ ͭͻͪ͵Ͱ ͳͶͳ Ͳͪͬͳͼͪ ͯͻ;ͽͬͪ ; ͯͻ;ͭΒ ͯͻͱͪͬͳ Ͷͪͳͳ tͼͰ͵;ͯͪͻ ͪͼͽͪΔͰΔͰi
͠ͰͬͻͰͷͬͳΕ͈ͰͽͻͬͳΕ
ͼͽͻ–
͊ͶͫͯͪͪͼͽͪΔͳͬͪΔͪͲͪͼͬͪͪΒͰͪͳͯͰΒͳͲͪͫͻͪͰ
ͯͳͼ͵ͻͳͷͳͪͳΒͰ– ͼͬͰ͵ͷͺͪͳΒͰͼͰͷͻͪΒ;ͽͻͰͽͳͻͪͽͳͪͳͼͽͳͪͳͳͯͻͱͪͬͰͶͪͳͰͰͼͷͰΒ;
ͺͼͽͪͬΓͪͽͳͼͽͻͱͰ;ͼͶͬͰ;ͺͭͶͰͯ;͵ͷͺͪͳΒͪͼͬͪͳ;ͯͻ;ͭͳͷͶͪͳͪͷͪ
ͳͽͳͯͫͳΒͪͽͳ
ͯͪͺͻͳͲͪΒ;ΔͳͬͼͳͬͪΔͰ #ÕDLMJet BM
ͼͽͻ͠ͰͬͻͰͷͬͳΕ͈ͰͽͻͬͳΕ
ͼͽͻ–46).
͈ͻͪͬͳͻͰͱͳͷ͌̓ͼͰͺͻͿͳͶͳͼͪ͵ͪͳͲ;ͲͰͽͺͬΓͪͲͪͼͳͬͪΔͰͺͻͳͬͻͰͯͳͯͻ;ͽͪ
ͬͪͲͫͭͻͰͶͪͽͳͬΒͰͯͼͽͪͬͭͺͼͽ;ͺ͵ͪͳͳͼ͵ͳͽͻ͵ͬͪͼͳͬͪΔͪͳͰͺͼͽΒͪΔͪͲͪͽͰͬͪ;
ͺͭͶͰͯ;ͷͳͳͷͪͶͭ͵ͪͺͳͽͪͶͪͲͪͰΒͪͬͪͯͻ;ͽͬͪ ,PLLJOJT
ͼͽͻ
͌ ͺͻͪ͵ͼͳͼͰͰͼͽ
ͯͭͪΌͪͶͯͪͼͰͪ͵ͼͳͬͪΔͪͰͶ͵;ͺͪͰ͵ͷͼ͵ͪͪ͵ͽͳͬͼͽͳͲͷͰͼͽͳͪͽͰͻͳͽͻͳΒ;ͯͻ;ͭͰ
ͶͪͳͰ7
͌ͼͶ;ͪΒ;ͯͪͼͰͯͳͭͻͪIBSE#SFYJU
͵ͷͺͪͳΒͰͳͲ͌̓ͰͫͳͷͭͶͰͯͪͼͰ͵ͻͳͼͽͰͼͶͫͯͷͪͼ
ͽͪΔͳͬͪΔͪ
ͽ ͫͳ ͼͰ Ͱͭͪͽͳͬ ͯͻͪͲͳͶ ͪ Δͳͬ ͺͼͶͬͪΔͰ ̓ͪ͵ ͼͰ ͬͳͰ ͰΕͰ ͺͻͳͷͰ-
Δͳͬͪͽͳ ͺͻͪͬͳͶͪ Ͳͪͫͻͪͳ ͯͳͼ͵ͻͳͷͳͪͳΒͰ
ͷͭ; ͼͰ ͪͷͰͽ;ͽͳ ͻͪͲͶͳͳͽͳ ;ͼͶͬͳ ; ͺͭͶͰͯ;
7
͋ͪ͵ͪͼͽͪΒ;ͺͼͰ;ͯͼͽͻͪͰ͵ͷͺͪͳΒͰ– ͵ͷͺͪͳΒͰ͵ΒͰͼ;ͿͻͷͪͶͼͬͪͰ;ͯͻ;ͭΒͯͻͱͪͬͳͶͪͳͳ
ͺͻ ͌̓
ͪͶͳ ͰͶ͵;ͺ; Ͱ͵ͷͼ͵; ͪ͵ͽͳͬͼͽ ͫͪͬΓͪΒ; ͪ ͽͰͻͳͽͻͳΒͳ ͯͻͱͪͬͰ tͯͷͪΕͳͪi
ͽͪ͵ ͯͪ
Ϳ;͵ͳͪͶͺͻͰͯͼͽͪͬΓͪΒ;ͯͷͪΕͰ͵ͷͺͪͳΒͰ Armour, 2017
ͼͽͻ 12).
̸̸̸̸͉̺͉̈́̾̓͊͆̽̽́͑̾̓͌͆BSFYJUͳͬͪͼͶͳ͵ͪͺͼͶͬͭͼͬͰͽͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
ͺͻͳͼͽ;ͺͪ – Ͱ͵ͬͳͬͪͶͰͽͼͽ Ͳͪ͵ͯͪͬͼͽͬͪ
ͫΒͪͬΓͳͬͪΔͰ ͺͯͪͽͪ͵ͪ
ͻͰͳͺͻͳͽͰͽ ͳͶͳ ͯͻ;ͭͳ
ͺͶͳͽͳ͵ͳ ͳͶͳ Ͱ͵ͷͼ͵ͳ ͷͽͳͬͳͼͪͳ ͲͪͽͰͬͳ ͺͻ ͫͻͪͬͳͰ ͯͲͬͶͰ Ͳͪ ͯͳͻͰ͵ͽͻͰ ͳͶͳ
;ͺͻͪͬ;
#ÕDLMJet BM
ͼͽͻ
8 ͈ͼͶͰͯͳͰͷͭ;ͫͳͽͳͳͽͪ͵ͬͰͯͪͯͬͯͰ;ͺͳͽͪΔͰͺͼͽͪͪ͵
͵ͷͺͪͳΒͪ
ͽͲͪͬͳͼͳͯͺͻͳͬͪΕͰͰͽͰͻͳΒͰͲͪͯͻͰΌͳͬͪΔͰͺͻͳͷͰͰͷͰͻͯͪͬͭͺͻͪͬͪ͋Ͱ
ͻͳΒͪͳ͵ͻͺͻͪͳΒͰͺͶͪͲͳͯͽͭͪͯͪΒͰͲͪͺͼͽΒͪΔͰͳͺͼͶͬͪΔͰ͵ͷͺͪͳΒͰͷͰͻͯͪͬͺͻͪͬ
ͲͰͷΓͰ ;͵ΒΒΒͰͪ ͼͬͪͪ
ͰͲͪͬͳͼͯͽͭͪͭͯͰ ͫͪͬΓͪ ͺͼͶͬͰͪ͵ͽͳͬͼͽͳͳͺͻͳͲͪΒ;
͵ͷͺͪͳΒͰͪ͵͵ͪ͵ͼ;͵ͻͰͳͻͪͰ;ͯͻͱͪͬͳͼͳͬͪΔͪ Armour, Fleischer, Knapp, Winner, 2017,
ͼͽͻBöckli et BM
ͼͽͻ
͋ͰͻͳΒͪͼͽͬͪͻͭͼͰͯͳͽͪͺͪ͵ͷͰͻͯͪͬͺͻͪͬ;ͽͬͻΌ;ΒͰͺͻͰ
ͷͪͽͷͰͭͯͰΒͰͼͽͬͪͻͼͰͯͳͽͰ ͭͯͰͼͰͫͪͬΓͪΒ;ͺͼͶͬͰͪ͵ͽͳͬͼͽͳ
ͰͲͪͬͳͼͯͽͭͪͭͯͰΒͰ
ͼ;ͫΒͰ͵ͽ ͼͬͪ9 ͊Ͷͫͯͪ ͪͼͽͪΔͳͬͪΔͪ ;ͫͶͪͱͪͬͪ ͯͰΒͼͽͬ ͬͰ ͽͰͻͳΒͰ
ͲͪͫͻͪΔ;Β;Εͳ ͼͽͬͪͻͪΔͰ
ͺͻͰͺͻͰ͵ͪͺͻͰ͵ͭͻͪͳΒ͵ͻͺͻͪͽͳͬΒͪ͵ͽͳͬͼͽͳͅͰΌ;ͽͳͷ
͵ͪͯͪͼͰͬͺͻͪͬͳͶͬͳͰͰ
ͫ;ͯͰͺͻͳͷͰΔͳͬͪͶ
ͯͻͱͪͬͪ͵ΒͪͺͻͳͷͰΔ;ΒͰͽͰͻͳΒ;ͼͽͬͪͻͭͼͰͯͳͽͪͷΕͳΕͰͯͪͪͷͰΕͰͭͻͪ
ͳͰΔͪ ͋ͪ͵ΌͰ
ͬͪ ͲͰͷΓͪ ΕͰ ͺͻͰͼͽͪͽͳ ͯͪ ͺͻͳͲͪΒͰ ͺͻͪͬͳ ͼ;ͫΒͰ͵ͽͳͬͳͽͰͽ ͵ͷͺͪͳΒͳ ͵Βͪ ΒͰ
ͼͬͪͪͺΔͰͷͺͻͪͬ;ͳ͵ΒͪΒͰͺͻͰͷͰͼͽͳͶͪͰͽͪͻͼͬͭ;ͺͻͪͬΓͪΔͪ;ͳͼͽͻͪͼͽͬ ,PLLi-
OJT
ͼͽͻ
͊ͳͼͽͰͷͳ͵ΒͳͺͻͳͷͰΔ;Β;ͽͰͻͳΒ;ͼͰͯͳͽͪ͵ͬͪͶͳͿͳ͵ͬͪΕͰͼͽͻͪͰ͵ͷͺͪͳΒͰ
͵ͪͯͷͪΕͰͪ͵ͳͷͪΒ;ͼͰͯͳͽͰͪΔͳͬΒͽͰͻͳͽͻͳΒͳ #ÕDLMJet BM
ͼͽͻ
͐ͰͼͽͼͰͪͬͯͰ
ͺͻͳͷͰͻͳ ͆Ͱͷͪ͵Ͱ ͳ ̸;ͼͽͻͳΒͰ ͵ΒͰ ΕͰ
ͺͻͰͷͪ ͼͬͷ ͪͳͪͶͷ ͺͻͪͬ;
Ͱͳͽͳ ͳͼͺ;ΔͰͼͽ
;ͼͶͬͪͲͪͻͪͯͽͪ͵ͬͰ͵ͷͺͪͳΒͰ ͺͻͰͯ;ͻͪͼͳͬͪΔͪ
ͫͻΒͼͳͬͪͪ
ͷͳͳͷͪͶͳ͵ͪͺͳͽͪͶͳͼͶ
̓ͪ͵ͳͪΒͰΕͰͰΕͰͫͳͽͳͳͼͺ;ΔͰͳ
͵ͷͺͪͳΒBΕͰͳͲͭ;ͫͳͽͳͺͻͪͬͳͼ;ͫΒͰ͵ͽͳͬͳͽͰͽ ͳͫͳΕͰ
ͺͻͰͬͰͯͰB ; ͻͰͱͳͷ ͰͽͳͽͰͽͪ ͼ ͰͭͻͪͳͰͷ ͯͭͬͻΕ; Ͷͪͬͪ
ͳͪ͵ ͼ; ͳͳͳΒͪͶ
ͼͬͪͰ͵ͪͯͻ;ͽͬͪͳΒͪΒͰͯͭͬͻͼͽͭͻͪͳͰͪ .BZFS.BO[
ͼͽͻ
̽ͪͫͳͼͰ
ͺͻͰͯ;ͺͻͰͯͳͽͪ͵ͪͬͳͼͯ
ͪͬͯͳͼͰͷͭ;ΕͼͽͯͪͺͻͰBrexit-a ͵ͷͺͪͳΒͪͺͻͳͶͪͭͯͳͼͬΒ;Ϳͻ
ͷ;ͲͪͽͰͬͳͷͪ͵ΒͰͺͼͽͪͬΓͪͲͰͷΓͪͼͽͬͪͻͭͼͰͯͳͽͪ
ͳͶͳͯͪͼͰ;ͬͰͯͰͺͻͪͬͳͶͺͻͰͻͰͭͳͼͽͻͪͳ
Βͳ ͪ;ͽͷͪͽͼ͵ͳͳͶͳ;ͯͻͰΌͰͷͬͻͰͷͰͼ͵ͷͻ͵;
ͳͶͳͯͪͼͰͬͶͪͼͳͳͷͪͷͭ;ΕͳͺͲͳͬͪΔͰͪ
ͽͰͻͳΒ;ͼͽͰͰͳͺͻͪͬͪ
ͽΒͪͶͰͭͳͽͳͷͪͰ͵ͳͬͪΔͪͺͻͳͶͳ͵ͷͼͳͬͪΔͪͯͪΕͰͼͰͪ͵ͷͺͪͳΒ;
ͺͻͳͷͰΔͳͬͪͽͳͰͭͶͰͼ͵ͺͻͪͬ -FINBO;FU[TDIF
ͼͽͻ–
̓ͪͷͭ;ΕͰͻͰͰΔͰͬͳͯͳͼͰ
ͳͯͪͳͻͰΔͰͯͭͬͻͼͽͳͫ;ͯͰͭͻͪͳͰͼͪͷͪͯ;ͭͬͰͪͼͽͪͶͰͪ͵Brexit-a (Armour et
BM
ͼͽͻ
͈ͻͰ͵ͭͻͪͳͪͼͺͪΒͪΔͪ
̽ͻ;ͭͪ ͲͪͪΒͪ ͺͼͶͰͯͳͪ ΒͪͬΓͪ ͼͰ ; ͯͷͰ; ͺͻͰ͵ͭͻͪͳͳ ͼͺͪΒͪΔͪ ͆ͪ ͽͰͻͳͽͻͳΒͳ
̾ͬͻͺͼ͵Ͱ;ͳΒͰ
ͬͪͬͻͼͽͪͪ͵ͽͳͬͼͽͳͼͺͻͬͯͳͪͼͬ;ͯͻͰͯͫͳ̽ͳͻͰ͵ͽͳͬͰ
10 ͵Βͪ͵ͪΒͰͯͪ
8
͇ͬͪΒͿͰͷͰͷͱͰͳΕͳ; ͫͪͺͻͪͬͪͳͺΒͪͬͳͽͳͼͰ͵ͪ͵ͪͼͽͻͪͳ͌̓
ͽͪ͵ͳͪͼͽͻͪͳͯͻͱͪͬͪͶͪͳͪ
(Böckli et al., 2017, ͼͽͻ
9
͈ΒͰͯͳͳ ͪ;ͽͻͳ ͼͷͪͽͻͪΒ; ͯͪ ͽͻ͵ͬͳ ͼͳͬͪΔͪ ͳ ͻͰͰΔͪ ͷͪͽͰͻͳΒͪͶͭ ͵ͷͺͪͳΒͼ͵ͭ ͺͻͪͬͪ ͳͼ;
ΒͰͯͳ ͽ ;ͽͳͰͪͽ; ͵ΒΒͲͰͷΓͳΕͰͼͰ ͵ͷͺͪͳΒͪͼͬͪͽͳ
ͬͰΕ ͯͪͺͻͪͬͳͶͪ ͼ;͵ͫ;Ͳͪ͵ͪͳͷͪΒ;
͵Γ;; ;Ͷͭ; ̀ͰͷΓͰ ͵ΒͰ ͳͷͪΒ; Βͪͼ Ϳͻͷͳͻͪ; ͬͰͻͲͳΒ; ͽͰͻͳΒͰ ͳ͵ͻͺͻͪͳΒͰ ͺͻͳͬͶͪͰ ͬͳͰ
͵ͷͺͪͳΒͪ Ͱͭ ͲͰͷΓͰ ͵ΒͰ ͼ; ͲͪͯͻͱͪͶͰ ͰͶͰͷͰͽͰ ͽͰͻͳΒͰ ͼͽͬͪͻͭ ͼͰͯͳͽͪ (Gerner-Beuerle, Mucciarelli,
Schuster & Siems, 2017
ͼͽͻ26).
10
Council Directive 2009/133/EC of 19 October 2009 on the common system of taxation applicable to mergers,
divisions, partial divisions, transfers of assets and exchanges of shares concerning companies of different Member
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯ;ͼͶͬͪͲͪͺͻͳͷͰ;ͺͻͰͯͬͳΌͪͯͪͼͰͼͰͯͳͽͪ͵ͷͺͪͳΒͪ͵ΒͰ;Ͱͼͽͬ;Β;;ͽͻͪͼͪ͵ͳΒͳͪͶͪͲͰͪ
ͽͰͻͳͽͻͳΒͳͯͻͱͪͬͪͶͪͳ͈ͪͼͶͰͯͳ
ͳͼͽ;ͺͪΔͰͷͳͲͶͪͼͽͬͪ
ͰΕͰͫͳͽͳͷͭ;ΕͰͼͺͻͬΌͰ
ΔͰͺͻͰ͵ͭͻͪͳͭͼͺͪΒͪΔͪͪͼͬ;̽ͳͻͰ͵ͽͳͬͰ
ͳͽͳΕͰͺͻͰ͵ͭͻͪͳͼͺͪΒͪΔͰͼ͵ͷͺͪͳ
Βͷͬͪ̾͌ͫͳͽͳͺͻͳͲͪͽ;ͯͻͱͪͬͪͷͪͶͪͳͪͷͪ 4DIJMMJOH
ͼͽͻ
̓ͪͯͯͪͽͳͻͪͲͶͭͲͪ
ͯͫͳΒͪΔͰͺͻͳͲͪΔͪͬͳͯͳͼͰͳͰͷͭ;Εͼͽ;ͼͺͼͽͪͬΓͪΔͪͪͯͶͰͱͼͽͳ͊;ͯͪͺͻͪͬͯͰ̾͌
͵ͪͳ
ͺͶͳͽͳ͵ͳͷͽͳͬͳͼͪͪͲͪͫͻͪͪ͵ΒͷͫͳͼͰͼͺͻͰͳͶͺͻͰ;ͲͳͷͪΔͰͺ;ͽͰͷͼͺͪΒͪΔͪ͵ͷͺͪͳΒͪͳͲ
ͯͻͱͪͬͪͶͪͳͪͯͼͽͻͪͰ͵ͷͺͪͳΒͰͬͪ̾͌ 4DIJMMJOH
ͼͽͻ
͈ΒͪͬͳͶͰͼ;ͼͰͳͯͳͶͰͷͰ;
ͺͭͶͰͯ;ͼͽͪͽ;ͼͪͽͻͪͼͪ͵ͳΒͪ͵ΒͰͼ;ͲͪͺͰͽͰͺͻͰͳͲͶͪͼ͵ͪ͌̓ͳͲ͌ͳΒͰ
ͪͰΕͰͫͳͽͳ͵ͪͰͯ
ͯͪͽ;ͷͪͳͼͽ;ͺͪΔͪ̓ͷͺͪͳΒͰͻͳͲͳ͵;Β;ͯͪͫ;ͯ;ͲͪͭͶͪͬΓͰͰ;ͺͻͪͬͷͶͳͷͫ;
ͭͯͰͼͰͺͻͪͬͳ͵ͬͳͻ
ͺͽͻͰͫͪ Ͳͪ ͵ͪΔͰ ͽͻͪͼͪ͵ͳΒͰ ͬͳͰ Ͱ ͺͻͳͷͰΔ;ΒͰ "SNPVS et BM
ͼͽͻ
̓ͪͪ
ͳͼͯ ͲͪͬͳͼͳΕͰ ͯ ͽ;ͷͪͰΔͪ Ͳͪ͵ͪ ͲͰͷΓͰ ͶͪͳͰ ; ͵ΒΒ ͵ͷͺͪͳΒͪ ͪͼͽͪͬΓͪ ͯͪ ͺͼͽΒͳ
͉ͰͰΔͰͼͰͬͳͯͳ;ͺͻͳͲͪͬͪΔ;ͬͳͽͻͪͼͪ͵ͳΒͪͺͯ;ͼͶͬͷͯͪΒͰͺͻͰBrexit-a ;ͽͬͻΌͰͯͪͼ;
ͳͼͺ;ΔͰͳͼͬͳ;ͼͶͬͳͲͪΔͳͬ;ͼͺͰͼͺͻͬΌͰΔͰ(Armour et BM
ͼͽͻ
͇ͬͳͲͳͼ͵;ΒͰ
ͬΓ;ͪͼͽͻͪͳͶͪͳͪͯͪ;Ͱͼ;ͳͲͷͰͰ;ͼͬΒͰͲͪ͵ͯͪͬͼͽͬ͵ͪ͵ͫͳͻͰͳͶͰͺͳͽͪΔͰͺͻͰ͵
ͭͻͪͳͭͼͺͪΒͪΔͪͼ͵ͷͺͪͳΒͷͳͲͽͻͰΕͰͲͰͷΓͰ Armour et BM
ͼͽͻ–29).
͍ͳͪͼͳΒͼ͵Ͱ;ͼͶ;ͭͰ
͐ͳͳͼͰͯͪΕͰͪͰ͵ͷͼ͵ͷͺͶͪ;͌̓ͪΒͬͳͰͺͭͯͳͽͳͽͽͼͰͳͲͶͪͼ͵ͷͳͲ͌ͳΒͰͫͰͲ
ͳ͵ͪ͵ͬͭͼͺͻͪͲ;ͷͪͭ;ͫͳͺͭͯͼͽͳ;ͯͷͰ;ͬͻͰΔͪͿͳͪͼͳΒͼ͵ͳ;ͼͶ;ͭͪ͆ͪͳͷͰ
ͫͪͬΓͪΔͰ
ͿͳͪͼͳΒͼ͵ͳ ;ͼͶ;ͭͪ ͪ ͲͪΒͰͯͳ͵ͷ ͽͻͱͳͽ; ͵ͪͻͪ͵ͽͰͻͳͰ ͼͳͼͽͰͷ tΒͰͯͳͼͽͬͰͭ ͺͪͼͪi
̈́ͭͳ͵ͪ ͬͭͷͰͪͳͲͷͪ ΒͰͼͽͰͯͪͼͰͯͲͬͶͪͲͪ ͫͪͬΓͪΔͰ ;ͼͶ;ͭͪͰ ͺͻͳͫͪͬΓͪ ;ͼͬͪ͵Βͯͻͱͪͬͳ
Ͷͪͳͳͺͪͼͫ
ͬͰΕͼͰͯͫͳΒͪ; ΒͰͯΒͯΔͳͳͪͼͬ;ΔͰͼͰͫͪͬΓͪͯͰͶͪͽͼͽ; ͼͬͳͷ
ͼͽͪͶͳͷ "SNPVS
ͼͽͻ/FNFD[FL1JU[
ͼͽͻ3JOHF
ͼͽͻ
ͅͰͪͳͲͪͷΒͰ
Ͳͪͼͬͪ ͪ ;ͲͪΒͪͷͷ ͺͬͰͻͰΔ; ͪͯͲͻͳ ͻͭͪͪ ͳ Ͳͪͬͳͼͳ ͯ ͪͻͷͳͲͬͪͳ ͺͻͺͳͼͪ ͳ
͵ͻͯͳͳͼͪͭ ͪͯͲͻͪ ͿͳͪͼͳΒͼ͵ͳ ͼ;ͫΒͰ͵ͪͽͪ .PMPOFZ
ͼͽͻ
̓ͻͳΕͰΔͰͷ ͬͭ
ͺͻͳͼͽ;ͺͪ ͼͽͬͪͻ;Β; ͼͰ ͲͪͪΒͰ ;ͽͰͯͰ
ΒͰͻ ͵ͷͺͪͳΒͰ Ͱ ͷͻͪΒ; ͯͪ ͲͪͯͬΓͪͬͪΒ; ͻͰͭ;ͶͪͽͻͰ
ͲͪͽͰͬͰ;ͼͬͪ͵Βͯͻͱͪͬͳͺͪͼͫ ,PLLJOJT
ͼͽͻ-FINBO;FU[DIF
ͼͽͻ
́ͲͶͪͼ͵ͷͼΒͰͯͳͼͽͬͰͭͽͻͱͳͽͪ;ͲͯͻͷͪͶͪͫͳͼͰ;Ͷͭͪ̈́ͯͪ͵ͪͭͶͫͪͶͭͿͳͪͼͳΒ
ͼ͵ͭ Ͱͽͻͪ
ͽ ΒͰ ͺͲͳͳΒͪ ͵Β; ͫͳ ͻͪͯ ͺͻͰ;ͲͰͶͳ ͷͭͳ Ͱͬͻͺͼ͵ͳ ͭͻͪͯͬͳ ͋ͪ͵ΌͰ
ͫͻΒͰ
ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ ͼͳͬͪΒ; Ͳͪͬͳͼͪ ͯͻ;ͽͬͪ ; ͌̓ ͳ ͺͻͰ͵ Δͳ ͼͽͳ; ͺͻͳͼͽ;ͺ
ͽͻͱͳͽ; ͲͰͷͪΓͪ Ͷͪͳͪ ͌ͼͶͰͯ ͬͳ ͵Ͷͼͽͳ
ͬ ͫͳ ͫͳͶͪ ͼͬͰ ͷͪΔͰ ͪͽͻͪ͵ͽͳͬͪ ͺͳΒͪ
̓PLLJOJT
ͼͽͻ
͊ͽͭͪͼͰͺͻͪͶͪͲͰͪͶͽͰͻͪͽͳͬͰͷͰͽͯͰͲͪͺͻͳͼͽ;ͺͿͳͪͼͳΒͼ͵ͷͽͻͱͳͽ;̾͌ /FNFD[FL
1JU[
ͼͽͻ18–22)͠Ͱͯͪͯͷͭ;ΕͼͽͳΒͰͼͽͰͯͪͼͰͲͪͽͻͪͱͳ;ͽͬͻΌͳͬͪΔͰͰ͵ͬͳͬͪͶͰͽͼͽͳ
ͺͻͪͬͭͻͰͱͳͷͪͼͻͰͱͳͷͷ̾͌͆ͪͳͷͰ
ͳͲͶͪͼ͵ͷͳͲ̾͌
͌̓ͫͳͺͼͽͪͶtͽͻͰΕͪͯͻͱͪͬͪiͼͪͪͼͺͰ
͵ͽͪͿͳͪͼͳΒͼ͵ͳͺͻͺͳͼͪͳͷͻͪͶͫͳͯͪͺͻͳͫͪͬΓͪͯͲͬͶ;;ͼͬͪ͵ΒͶͪͳͳ;͵ΒΒͪͷͰͻͪͬͪ
ͯͪͺͻ;ͱͪ;ͼͶ;ͭͰ͠Ͱͯͪͯͷͭ;Εͼͽͳ͵ΒͪͰͶͪͳͪͷͪͼͽΒͳͪͻͪͼͺͶͪͭͪΔ;ΒͰͼͽͰͯͪͼͰ;ͽͬͻͯͳ
States and to the transfer of the registered office of an SE or SCE between Member States (codified version), OJ L
ͬͰͷͫͪͻ2009, ͼͽͻ. 34–46.
̸̸̸̸͉̺͉̈́̾̓͊͆̽̽́͑̾̓͌͆BSFYJUͳͬͪͼͶͳ͵ͪͺͼͶͬͭͼͬͰͽͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
Ͱ͵ͬͳͬͪͶͰͽͼͽΔͳͬͭͻͰͱͳͷͪͼͻͰͱͳͷͷ̾͌11 ͅͰΌ;ͽͳͷ
ͳͬͪͺͳΒͪͳΒͰͫͰͲͺͽͰͳ
ΒͪͶͳͺͻͫͶͰͷͪ̓ͪ͵ͼͰͺͼͽ;ͺͪ͵ͼͺͻͬͯͳͪͼͬ;ͯͳͼ͵ͻͰͳͰͰͰ̾ͬͻͺͼ͵Ͱ͵ͷͳͼͳΒͰ
ͺͼͽΒͳͫΒͪͲͪͯͪΕͰͫͳͽͳͺͶͳͽͳͲͬͪͳͯͪΕͰͼͰͳͼ͵ͻͳͼͽͳͽͳͲͪ͵ͪͱΔͪͬͪΔͰ͌̓ͳͶͳͲͪͺͼͽͳ
ͲͪΔͰ ͵ͷͺͪͻͪͽͳͬͰ ͺͻͰͯͼͽͳ ͽͻͱͳͽͪ ͯͻͱͪͬͪ Ͷͪͳͪ .PMPOFZ
ͼͽͻ
͈ΒͰͯͳͳ
ͪ;ͽͻͳ ͼͷͪͽͻͪΒ; ͯͪ ͼ; ͼͽͻͪͬͳ Ͱͺͻͪͬͯͪͳ ͳ ͯͪ ΕͰ Ͱ͵ͷͼ͵ͪ Ͷͭͳ͵ͪ ͯͰͽͳ ͺͻͰͬͪͭ; ͪͯ
ͺͶͳͽͳ͵ͳͷͻͪͲͶͲͳͷͪ "SNPVS
ͼͽͻ3JOHF
͌ΒͰͯͳΔͰ̓ͻͪΓͰͬͼͽͬͼͺͪͯͪ;ͻͰͯ
ͲͰͷͪΓͪ͵ΒͰͼ;ͪΒͲͪͪΒͳΒͰͲͪͿ;͵ͳͳͼͪΔͰͿͳͪͼͳΒͼ͵ͭͽͻͱͳͽͪͳͺͼͽΒͳͬͰͶͳ͵ͪͷͰΌ;
ͲͪͬͳͼͼͽͳͲͷͰΌ;ΔͰͭͪͳ̾͌
ͽͪ͵ͯͪΒͰ;ͳͽͰͻͰͼ;ͫͰͼͽͻͪͰͯͪͺͻͪΌ;ͻͰͰΔͰ͵ΒͰΕͰͿͻ
ͷͪͶ ͺͽͬͪͽͳ ͻͰͲ;ͶͽͪͽͰ ͻͰͿͰͻͰͯ;ͷͪ
ͪ ͼ;ͽͳͼ͵ͳ ͯͺ;ͼͽͳͽͳ ͺͻͳͼͽ;ͺ ΒͰͯͳͼͽͬͰͷ
ͽͻͱͳͽ; 3JOHF
ͼͽͻ
́ͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;ͯͪΒͰͲͪͼͬͰͬͰͶͳ͵ͰͰ͵ͷͼ͵ͰͼͳͶͰ͵ΒͰ
ͼ; ͽͻͪͱͳͶͰ ͺͻͳͼͽ;ͺ ΒͰͯͳͼͽͬͰͷ ͽͻͱͳͽ; ;ͽͬͻΌͰ ͺͼͽΒͪΔͰ Ͱ͵ͬͳͬͪͶͰͽͼͽͳ "SNPVS
ͼͽͻ-FINBO;FU[DIF
ͼͽͻ
ͭͬͅͳͰͺͪͱΔͰͽͻͰͫͪͶͫͳͺͼͬͰͽͳͽͳͷͭ;Ε
ͼͽͳͫͶͪͭͬͻͰͷͰͭ;ͽͬͻΌͳͬͪΔͪͰ͵ͬͳͬͪͶͰͽͼͽͳ ͺͻͰͳͲͶͪͼ͵ͪ͌̓
͵ͪ͵Ͱͫͳͪͼͽͪͬͪ͵;;ͷ
;ͯͼͳͷͪ͋ͪ͵ΌͰ
ͺͻͰͪͼͰͬͻͳͺͻͰͷͪͼͽͪΔ;Ͳͪ͵ͯͪͬͼͽͬͪ;ͽͻͰ;ͽ͵;ͯͰΔͪͯͶ;͵Ͱ
ͺͪΒͰͷͭ;ΕͰͯͪͬͻͰͷͰͷͲͪ͵ͯͪͬͼͽͬ͌̓ͯͼͽ;ͺͳͯͰͬͻͺͼ͵ͳͻͰͰΔͪͪ͵ͼͰͰͳͼͺͻͪͽͳ
ͯͳͪͷͳ͵ͪ;ͼͬͪΒͪΔͪͰͬͻͺͼ͵ͳͺͻͺͳͼͪ "SNPVS
ͼͽͻ–#ÕDLMJet BM
ͼͽͻ
̸͵
ͳΒͰͯͪͯͺͻͰͯͬͳΌͰͳͷͰͪͳͲͪͷͪͰͯͪͻͰͲ;ͶͽͪͽͰ
ͼͪͷͰ͵ͷͺͪͳΒͰͷͭ;ͯͪͺͻͰ;Ͳͷ;ͳͳͳΒͪ
ͽͳͬ; ͳ ͻͰͻͭͪͳͲ;Β; ͼͬΒͰ ͺͼͶͬͪΔͰ ͵ͪ͵ ͫͳ ͳͷͪͶͰ ͺͻͳͼͽ;ͺ ͽͻͱͳͽ; 3JOHF
ͼͽͻ
͈ͻͳͷͰͻ ΒͰ ͼͳͬͪΔͰ Ͳͪͬͳͼͭ ͯͻ;ͽͬͪ ; ͯͻͱͪͬͳ Ͷͪͳͳ ͺͻͰ͵ ͵ͭͪ ͫͳ ͼͰ ͼͽͰ͵ͪ ͺͻͳͼͽ;ͺ
ͺͪͼ; 4DIJMMJOH
ͼͽͻ
͊ͽͰͪΒͳͺͼͽ;ͺͳ
͈ΒͰͯͳͳͯͰͶͬͳ͌̓ ̾ͭͶͰͼ͵ͪ
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ΒͰ;ͼͬͳͷͯͻͱͪͬͪͷͪͶͪͳͪͷͪ ͉ͪͯͬͳΕ
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ALEKSANDRA D. VIŠEKRUNA
161
̸̸̸̺͋͋͆͌̈́́ͣ͠ͅ1
̸̸͉͉͇̺͋͊́͋́ͣͅͅ
͌ͳͬͰͻͲͳͽͰͽ;͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̽ͰͺͪͻͽͷͪͲͪ͵ͷ;ͳ͵ͶͭͳΒ;ͳͬͳͪͻͼͽͬ
̸̸̹͇͋̈́́̽́̀͏̸̸̸͈͉̹͇́͑͋̾͌͊́́̓͠͠ͅ
͈͇͊̈́̾̽́͏̸̸̸̻͇̹̈́̈́́̀͏́̾͠2
̺͇͌̽
̽͵ΒͰ
ͼΒͰͯͰͼͽͻͪͰ
ͬͳͷͳͶͰͳΒ;ͷͯͰͫͻͲͻͪͲͬΒͳͿͻͷͪͳͳͽͰͶͭͳΒͪ͵ΒͰ
ͼ;;ͪͺͻͰͯͳͶͰͷͪͼͷͰͯͳΒͰ
ͼͯͻ;ͭͰ
ͺͻͰͷͻͰͱͰͳͷͰͯͳΒͼ͵ͳͼͬͰͽͯͪͪΔͳͰ
ͽͻͪͱͰΕͳ;ͺͻͳͽͰͲͪ
ͪͻͪͼͽͪΒ;ΕͳͽͻͰͯͽͪͫͶͳͯͳͲͪͳΒͰ
ͼͬͰͬͳͰ Ϳ;͵ͳͳͰ ͺͷͪͽͻͳͳFTTF FTUQFSDipi – ͫͳͽͳ
ͲͪͳͫͳͽͳͺͪͱͰ3͊ͪͬͻͰͷͰͯͻ;ͽͬͯͰͶΒͰ͵ͪͭͽͬΒͰͯͳ;ͬͪͱͰΕ;Ͷͭͳ͵;– Ͷͭͳ͵;
͵ͷͰͻͳΒͪͶͳͯͼͪ
ͯͷͳͪͽͪͳͷͺͰͻͪͽͳͬͫͳΓͪͼͰͲͪͳΒͰͳͲͪͫͪͬͰ;͵ͷͰͼͰͿͻͷ;Ͷͷ
1
tatjana.vulic@filfak.ni.ac.rs
2
͉ͪͯΒͰ;͵ͬͳͻ;ͺͻΒͰ͵ͽͪͫͻΒ͵ΒͳͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
3
͍;ͯͪͷͰͽͪͶͪͰͶ ͦͻΘ̹ͪͰͻ͵ͶͳΒͪ
ͳͻͼ͵ͭ ͿͳͶͲͿͪͳͽͰͶͭͪ
ΒͰͯͭͯͪΒͺͲͪͽͳΒͳͺͻͰͯͼͽͪ-
ͬͳ͵ͪͼ;ͫΒͰ͵ͽͳͬͭͳͯͰͪͶͳͲͷͪ
162
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
͊͊͊ ͼͰ͵ͼ
ͼͺͻͽ
ͼ͵ͪͯͪͶ
ͺ;Ͱͬͳͼ͵ͳͼͽ;ͺͳ
͵ͪ͵ͫͳͲͪͯͬΓͳͶͳͳͽͪͶͪ͵ͳt;͵;ͼiͷͰͯͳ
ΒͪͽͳͲͬͪͭ ͬͰ͵ͪ ̽ͪ Ͷͳ ͷͰͯͳΒͪͽͳͲͬͪ ͯͻ;ͽͬ ͺͳͬͪ ͪ ̸ͶͽͪͪͶͬΒ
ͽͰͻͳΒͳ
ͽͻͱͳͽͪ ͈ͻͰͷͪ ͬΒͽͰͻͳΒͳ
ͷͰͯͳΒͳ ͼͶ;ͱͰ ͼͪͷͳͷͪ͵ΒͳͳͺͶͪΕͪΒ; ̽ͪͶͳ ΒͰͷͭ;ΕͰͯͪ
ͬͰ͵ͷͯͰͻͭͯͫͪͲͪͫͻͪͬͳͺͽͻͰͫ;ͲͪͰͽͳͷ
ͺͻͿͰͼͳͪͶͷͳͿͻͷͪͳΒͷͳͲͪͷͰͳ
ΒͰͰΕͰͻͷͬͯͳͷ͵Β;ͪͷ;ͯͰͷͪΒͼͽͻͳͺͼͰͰ
͵ͻͰͳͻͪΒ;ΕͳͷͪͶ-ͺͷͪͶͪͪͫͳΕͪ͵ͪ
ͪͷͻͿ; ͷͪͼ;
͵Βͪ Ͱ ͷͳͼͶͳ ͳ Ͱͷͪ ͵ͻͳͽͳ͵; ͼͬͰͼͽ ͷͰ ͽ ͪͷ ͼͰ ͯͰͪͬͪ ͎Ͱͻͷͪ ͳ
ͅͰ͵Ͱͼͳ
Ͳͪͭͬͻͳͳͼ;ͼͽͪͬͳͽͪͯͪΕͰͼͰ;ͽͳͪΒͭͶͫͪͶͳͷͰͯͳΒͪͪͶ͵ͪͶͰ͵;Ͷ
ͽ;ͻͰ͵ͻͰͽͪͽͳͳͲͷͰΌ;ͯͷͳͪͽͳ
ͷͪΔͰͯͷͳͪͽͳͳͺͯͻͰΌͰͳ
ͪͶͳͯͪΕͰ;ͽͷͯͼ;
ͪ͵ͳͯͷͳͪͽͰ͵;Ͷͽ;ͻͰͫͳͽͳͺͭΌͰͰͲͫͭͰ͵ͷͼ͵ͺͶͳͽͳ͵ͰͼͪͭͰͬͯͰΕͰ͵;Ͷͽ;ͻͰ́
ͯ͵ͼͰͳͽͪͬͼͬͰͽͰͲͪͯͻͱͳͬͷͰΔͪ
ͳͳͼͰͯͪΒͰ ͷͰͯͳΒͪͽͳͲͬͪͳͬͰ͵ͬͭͬͻͰͷͰͪͺͻͷͰ
ͳͳͼͬΒͯͼͺͻͰͷͪͲͪΔ;͌ͱͰΓͳͳͳͼ͵ͼ͵ΒͺͽͻͰͫͳͯͪͫ;ͯͰͳͿͻͷͳͼͪͼͬͰͽ;ͳͯͭͪ
ΌͪΒͳͷͪ ͵Βͳ ͪͼ ͵ͻ;ͱ;Β;
ͺͼͽͪΒͰ ͺ;͵ͳ ͼͪ͵;ͺΓͪ ͳͿͻͷͪͳΒͪ – ͺͯͪͽͪ͵ͪ
ͯ͵ ͼͰ ͼͪͷͪ
ͳͿͻͷͪͳΒͪͺͻͰͽͬͪͻͪ;ͰͲͪΔͰ͆ͪͳͷͰ
ͲͪΔͰͷͱͰͷͻͪͲ;ͷͰͽͳ͵ͪͺͻͷͳΓͰͼͽͳͻͪͲͬͳ
ΒͰ ͵ͻͳͽͳ͵ͳ ͯͼ ͺͻͰͷͪ ͳͿͻͷͪͳΒͳ ͐ͬͰ͵ ͼͪͬͻͰͷͰͭ ͯͫͪ ͼͬͰ ͰΕͰ
;ͷͰͼͽ ͯͪ ͳͷͪ
ͼͪͷͼͬͰͼͽ ͳ ͵ͻͳͽͳ͵; ͯͳͼͽͪ; ͺͻͰͷͪ ͼͽͬͪͻͼͽͳ
ͺͼͽͪΒͰ ͵Ϳͻͷͳͼͽͪ ͺͻͰͷͪ ͼͬͰͷ; ͽ
ͷͰͯͳΒͳ;ͯͰ̓ͬͪͳ͉ͲͰͼͽͳͶ
͵ͪͺͻͳͷͪͻ;ͼͬͻ;ͬͳͪͻͼͽͬͪͯͰͿͳͳ;ͯͼͽͪͬΓͪΔͰ
ͳͿͻͷͪͳΒͪ ͭͻͪΌͪͳͷͪ
ͲͪͬͪΓ;Β;Εͳ ͵Βͳͷͪ ΕͰ ͫͳͽͳ ͼͶͫͯͳ ͳ ;Ͱͼͽͬͬͪͽͳ ; ͺͻͰͼͳͷͪ
ͯͭͬͪͻͪΔͪͳ;ͺͻͪͬΓͪΔͪͅͰΌ;ͽͳͷ
ͯͪͪͼͷͰͯͳΒͳ ͬͳͰͰͺͻͰͼͰ ͼͪͷͺͻ;͵Ͱ ͬͰΕ ͪ͵ͽͳͬ
ͼͽͬͪͻͪΒ; ͬͪ ͲͪͰΔͪ
ͼͬͰͼͽ
Ͱͽͳ͵;
͵;Ͷͽ;ͻ; ͈ͶͪͼͳͻͪΔͰͷ ͯͻͰΌͰͳ ͳͯͰΒͪ ͳ ͼͽͪͬͬͪ
ͷͰͯͳΒͳ
ͫͰͲͫͰΌ;Β;;ͼͺͪͬͪ;ͷͪͼ;
͵Βͪ
;ͲͪͬͳͼͼͽͳͯͬΓͰ͵ͻͰͪͽͻͪ
;ͬͪͳͶͳͽͻͪͱͳͺͻͷͰ;ͯͻͰ
ΌͰͭ ͯͻ;ͽͬͰͭ ͺͻͰͽ͵ͪ ̓ͪ͵ ͽͬͻͯͳ ̸ͻͪ͵ͳ
t;ͺͻͳͷ ͺͪͬΓͪΔͰͷ
ͿͻͼͳͻͪΔͰͷ
ͯͻͰΌͰͳ ͽͰͷͪ ͳ ͼͶͳ͵ͪ <w> ͷͰͯͳΒͳ ͺͻͰͯͰΓ;Β; ͵ͪͽͰͭͻͳΒͰ ͺͺ;ͽ Ͱͯތͷ͵ͻͪͽͼ͵-
ͪͽͳͯͰͷ͵ͻͪͽͼ͵ތ, ތΓ;ͯͼ͵ͪ ͺͻͪͬͪތ, ͳͬͳތͶͳͲͪͳΒͼ͵Ͱ ͬͻͰͯͼͽͳތ, ތͪͳͪͶͳ ͳͽͰͻͰͼͳތ,
ތͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪͼͳ ތͶ
ͳͷͰͼͰͯͳͻͰ͵ͽ;ͽͳͰͪͿͻͷͳͻͪΔͰ͵ͼͽͰͬͼތͭͭͶͫͪͶͳͲͬͪͭ
ΒͪͬͭͷΔͰΔͪތi ̸ͻͪ͵ͳ
ͼͽͻ8).
̽ͰͷͪͼͳͿͳ͵ͪͳΒͪΒͪͬͭͺͻͼͽͻͪͼͽͬͻͰͪΒͰͺΒͪͬͷͳͻͪͲͬΒͰͷͺͻͬ͵ΔͳͭͰ
ͪ͵ͪͼͳΒͰͳ
ͯͻ;ͭͳͷͰͯͳΒͪ
ͽͪͷͺͰ
ͻͪͯͳΒͪͳͽͰͶͰͬͳͲͳΒͰ
ͷͭ;ΕͪͬͪΒ;Εͳͺͻͯ;͵ͳΒ;ͳͯͰΒͪ;ͼͬͳͷͺͻͪͬͳͷͪͳ
ͼͽͬͪͻͪΒ;Εͳ ͺͯͶͭ; Ͳͪ ;ͫͻͲͪ; ͯͰͷ͵ͻͪͽͳͲͪͳΒ; ͯͻ;ͽͬͪ ́ͽͰͻͰͽ
ͯͳͭͳͽͪͶͰ ͺͶͪͽͿͻͷͰ
ͯͳͭͳͽͪͶͳͲͪͳΒͪ ͷͰͯͳΒͼ͵ͭ ͼͪͯͻͱͪΒͪ
ͯͻ;ͽͬͰͰ ͷͻͰͱͰ ͳ ͶͪΒ ͷͰͯͳΒͳ ͼͽͬͻͳͶͳ ͼ; ͼͬ ͯͪ
ͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒͳͼͪͯͪͳͯͷͪͫ;ͯ;ͯͼͽ;ͺͳͫͳͶ͵ͷ͵ͻͳͼͳ͵;ͪͺͶͪͰͽͳ͌ͳͼͽͬͻͰͷͰ
ͷͭ;ΕͳͶͳͼ;ͳͯͪͶͰ͵ͬͰΕͰ;ͼͶͬͰͲͪͯͻ;ͽͬͰͳͪ͵ͽͳͬͳͲͪͷͳͯͰͷ͵ͻͪͽͳͲͪͳΒ;̓ͪͺͪͻͪͶͰͶͪ
ͺͻͰͼ͵ͻͰ;ͶͪΒͰ
ͭͽͬ;ͻͪͭͪͼ͵ͷͼͪͭͷ
͵ͻͳͲͪͽͪͷͺͰͳͼͪͷͰͬͳͪͻͼ͵ͰͫΒͰ͵ͽͳͬͼͽͳ
ͺͯͼͽͳͪͪͼͬͰͫͻͱͳͷ;ͺͶͳͬͷͽͪͫͶͳͯͳͲͪͳΒͰ
͵ΒͪΒͰ;ͺͻͳͽͰͪͶͪ;ͭͶͫͪͶͳͲͪͳΒͳ̻Ͷ
ͫͪͶͳͲͪͳΒͪΒͰ
ͬͳͷΒͰͲͳ͵ͷͳͲ͵ͻͰ;ͽͭͲͪͰΔͪ
ͼͽͬͻͳͶͪͬͳͻͽ;ͰͶ;ͻͰͪͶͼͽ;͵ΒΒͲͫ;ΔͰ
ͳ͵Ͳ;ͷͰͽͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒͪͽ;ͷͪͻͪtͪͬ͠ͼͽΒͰͰͼͳͭ;ͻͪͳͺ͵;ͪͬͪͯͪͼͬͪͽͳͽͪͼͰ
ͯͭͪΌͪ ͳ ͽͪ ͼͰ ͼ ͽͳͷ ; ͬͰͲͳ ͷͱͰ ;ͻͪͯͳͽͳi ͪͯͅͰͻ ͳ ̻Ͷͯͼͷͳͽ
ͼͽͻ
͊ͪͬͻͰͷͰͪ
ͳͬͳͶͳͲͪͳΒͪͭͽͬͳͯͪͰͼͬͪͽͪͯͪͷͺͶ;ͼͽͬͪͻͪΔ;ͯ;ͬͭͺͻͼͽͻͪͯͪͪͼͺͻͳͺͪͯͪ
ͷͪͼͷͰͯͳΒͳͷͪ
ͯͼ ͵ͷ;ͳ͵ͪͳΒͼ͵ͳͷ ͳͷͺͰͻͳΒͪͷͪ ͵ΒͰ ͼͪͱͳͷ ͽͰͶ͵ͳͷ ;ͯͳͷͪ ;
ͪͰͯͷͬͰ;ͼͰͼͶͳ͵Ͱͯͻ;ͭͳΓ;ͯͳ̓ͪ͵͠ͰͬͽͬͳΕͳͼͽͳͰt͌͵ͳͯͪΒ;ΕͳͭͰͭͻͪͿͼ͵;ͯͳͼͽͪ;
163
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͬͰͼͰͽͯͰͪͬͪͺͻͰͯͪͳͷͳͷͪ
ͳͺͼͳͳ͵;ͳͲͶͬͪͼͽ ͷͱͯͪΕͰͷͷͳͫͳͽͳͼͶͰͯͰΕͳ
ͳͺͼͽͰͺͰͼͬͪΒͪΒ;ͪͰͼͶͫͯͰ
ͪͶͳͳͷͳΓͰΔͪ
ͼͽͪͬͬͰ
ͪͬͳ͵Ͱ
ͷͯͰͶͰͺͪͪΔͪi ͠Ͱͬ
ͽͬͳΕ
ͼͽͻ
͈ͻͳͫͪͬΓͪΔͰ ͳ ͻͪͲͷͰͪ ͳͿͻͷͪͳΒͪ
ͳͳ ͼͰ
ͺͼͽͪΒ; ͬͯͰΕͳ ͳΓ ͳ
;ͼͶͬͰͭͲͳͼͽͰͳΒͰͼͪͬͻͰͷͰͭͬͰ͵ͪ;ͭͶͫͪͶͷͯͻ;ͽͬ;́ͿͻͷͳͼͪͼͽͺͼͽͪΒͰͰͺ
ͯͪͺͻͰͯ;ͼͶͬͯͰͷ͵ͻͪͽͼ͵ͭͯͰͶͪΔͪ
̸̸̻͇̹̈́̈́́̀͏̸́́̾̽́́͠͠ͅ
̻ͳͯͰͼͭͶͫͪͶͳͲͪͳΒ;ͺΒͪΔͪͬͪ͵ͪΒͰͯͪͯͪΒ͵ͷͺͶͰ͵ͼͳΒͳͳ;ͳͼͽͬͻͰͷͰͪΒͼͺͻͳ
ΒͳͿͰͷͰͪͼͪͬͻͰͷͰͭͯͻ;ͽͬͪtͽͰͻͷͳͭͶͫͪͶͳͲͪͳΒͪΒͰͯͪͳͽ͵;ͯͪͯͪͫ;ͯͰ ͼͬ;ͭͯͰi
̻ͳͯͰͼ
ͼͽͻ
͈Βͷͬ ͳ ͵ͪͽͰͭͻͳΒͪͶ ͭͶͫͪͶͳͲͪͳΒͪ ΒͰ ͰͺͻͰͳͲ ͯͰͿͳͳͼͪͪ
ͳͪ͵ ΒͰ ΒͰͯͪ ͯ ͪΒ;ͰͼͽͪͶͳΒͳ ͽͰͻͷͳͪ ; ͫͶͪͼͽͳ ͯͻ;ͽͬͰͳ ͪ;͵ͪ ͈ͻͰͼ ͭͶͫͪͶͳͲͪͳΒͰ,
ͺͼͷͪͽͻͪͳͲͳͼͽͻͳΒͼ͵ͭ;ͭͶͪ
;ͼͶͬΓͰΒͰ;ͷͪͳͼͽͳ͵ͳͷͳͯͰͪͶͷΒͰͯͳͼͽͬͪ
ͻͪͲͷͰͷͳͯͰΒͪ
ͲͪΒͰͯͳͽͬͪΓ;ͯͳ͈ͼͷͪͽͻͪͼ;ͷͪͳͼͽͳ͵ͭͼͽͪͬͳͽͪ
͵ͻͪΒΔͳͳΓͭͶͫͪͶͳͲͪͳΒͰΒͰͼͽͰ
ͪͺͻͰͯͪ͵ͬͰͪͼͽͬͪ͌ͽͰͳ͵ͷͼͷͳͼͶ;
ͻͪͲͬΒͽͰͶͰ͵ͷ;ͳ͵ͪͳΒͼ͵ͳͽͰͶͭͳΒͪ;ͼͶͬΓͪ
ͬͪͼͪͷͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰ
ͯ͵ͳͲͰ͵ͷͼ͵ͭ;ͭͶͪͭͶͫͪͶͳͲͪͳΒͪͪΒͰΕͰͲͪͪͬͪͭͶͫͪͶͪ
;ͽͳͪΒ͵ͶͪͼͳͭͶͳͫͰͻͪͶͳͲͷͪ– ͳͯͰΒ; ͼͶͫͯͭ ͽͻͱͳͽͪ ͌ ͺͶͳͽͳ͵ͷͳ͵;Ͷͽ;ͻͶ͵ͷ
ͼͷͳͼͶ;
ͺͯͭͶͫͪͶͳͲͪͳΒͷ
͵ͪ͵;ͽͰͻͳΒͳ
ͽͪ͵ͳ;ͺͻͪ͵ͼͳ
ͪΒͰΕͰͼͰͺͯͻͪͲ;ͷͰͬͪͯͷͳͪ
ͳΒͪͲͪͺͪͯͳͫͻͪͲͪͪͷͳΓͰΔͪ
ͼͽͬͪͻͪΔͪ
ͺͪͪΔͪ
ͱͳͬͽ̻ͪ̀ͪͳͯͰͼͪͫͳͼͰͭͶͫͪͶͳͲͪͳ
ΒͪͷͭͶͪͯͰͿͳͳͼͪͽͳ͵ͪtΒͪͪΔͰͯͻ;ͽͬͰͳͯͼͪͳͻͷͼͬͰͽͪ͵ΒͳͷͪͼͰͺͬͰͲ;Β;ͷͰΌ;ͼͫ
;ͯͪΓͰͪͷͰͼͽͪ
ͽͪ͵ͯͪͶ͵ͪͶͪͯͰͪͬͪΔͪͫͶͳ͵;Β;ͯͭͪΌͪΒͳ͵ΒͳͼͰͯͬͳΒͪΒ;ͪͬͰͶͳ͵Β;ͯͪΓͰ
ͼͽͳͳͫͻ;ͽi ̻ͳͯͰͼ
ͼͽͻ
ͅͰΌ; ͽͰͻͰͽͳͪͻͳͷͪ ͺͼͽΒͰ ͺͻͰͪͼͽͪͬͳͽͪ ͰͿͰ͵ͽͳͷͪͷͰͯͳΒͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰ͊
ΒͰͯͰͼͽͻͪͰ
ͺͽͳͷͳͼͽͳͲͪͭͬͪͻͪΒ;ͼͽͪͬͳͽͰͯͪͼͬͰͻͪͲͬͳΒͰͳΒͰͳͷΕͳΒͰͽͰͶͭͳΒͰͼͽͬͪ
ͻͪΒ; ͼͬ Ͳͪ ͫΓͳ ͳ ͫͻͱͳ ͺͻͳͼͽ;ͺ ͳͿͻͷͪͳΒͪͷͪ
ͪ ͼͪͷͪ ͷͰͯͳΒͼ͵ͪ ͭͶͫͪͶͳͲͪͳΒͪ ͬͯͳ ͯ
ͺͻͬͪͽͪͯͰͷ͵ͻͪͽͳΒͰ;ͼͬͰͽ;̸ͽͳͭͶͫͪͶͳͼͽͳͳ͵ͻͳͽͳͪͻͳͷͰͯͳΒͼ͵ͭͳͷͺͰͻͳΒͪͶͳͲͷͪ
ͼͯͻ;ͭͰ
ͼͽͻͪͰ
;ͺͲͻͪͬͪΒ; ͯͪ ͭͶͫͪͶͳ ͷͰͯͳΒͼ͵ͳ ͺͻͰͯͪ͵ ͬͯͳ ͵ͪ ͰͽͻͪͶͳͲͪͳΒͳ ͷͰͯͳΒͼ͵Ͱ ͷΕͳ
͵ͷͰͻͳΒͪͶͳͲͪͳΒͳͳ Ͱ;ͽͻͪͶͳͼͪΔ;ͲͪͪΒͪΒͪͬͳͰͷͳͽͰͻͪ́ͪ͵ͯͳͻͰ͵ͽͪͬͰͲͪͳͲͷͰΌ;ͷͰͯͳΒͪ
ͳͭͶͫͪͶͳͲͪͳΒͰͳΒͰ;ͬͰ͵ Βͪͼͳͼͻͽͪͪ
ͼͶͫͯ ͷͱͰͷͻͰΕͳͯͪͳͰͷͱͰͷ ͯͬͪΒͪͽͳ
͉ͪͽͪͰ
ͼͷͪͽͻͪͯͪͼ;ͷͭͳͽͰͻͰͽͳͪͻͳͲͪͫͻͪͬΓͪͶͳͳͶͳͷͳͳͷͳͲͳͻͪͶͳ;ͽͳͪΒͷͰͯͳΒͪ
ͪ Ͱ ͵Ͱͺͽ ͭͶͫͪͶͳͲͪͳΒͰ ͯͬͯͰΕͳ ; ͬͰͲ; ΒͰͯͳ ͽͰͶ͵; ͵ͷͺͰͽ;
Ͱ ;͵ͪͲ;Β;Εͳ
ͳΒͰͯͭͽͻͰ;ͽ͵ͪͪͲͪͪΒ;
ͺ͵ͻͰͽͪ͵;;Ͷͭ;ͷͰͯͳΒͪ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ͆ͪͺͬͰͲͪͼͽ
ͷͰͯͳΒͪͳͭͶͫͪͶͳͲͪͳΒͰ;͵ͪͲͳͬͪΒͰ
ͭͽͬͺͻͰͺͶͪͬͰ͵ͪ
ͪͅ͵Ͷ;ͪ
ͺͬͰͲ;Β;ΕͳtͭͶͫͪͶ
ͼͰͶiͼͪͼͶͭͪͷtͷͰͯͳΒΒͰͺͻ;͵ͪi͐ͳͳͼͰͯͪͽͪͯͪͺͳΔ;ͳͳͼͽͻͪͱͳͬͪΔͪ;ͽͳͪΒͪͳͰͿͰ͵ͪͽͪ
ͷͰͯͳΒͪͪͭͶͫͪͶͳͲͪͳΒ;ͳͭͶͫͪͶͳͲͪͳΒͰͪͷͰͯͳΒͰ
͵ͪͳͽͰͻͳΒͼ͵ͪͺͻͷͳΓͪΔͪͳͼ;ͰΓͪͬͪΔͪ
ͭͶͫͪͶͳͼͽͪͳͪͽͳͭͶͫͪͶͳͼͽ͇ͪͽΒͰͰͬͳͯͰͽΒͰͼͽͰͽ ͯͪΒͰͷͰͯͳΒͼ͵ͪͭͶͫͪͶͳͲͪͳΒͪ;Ͳͻ
͵ͬͪͶͪͻͪͯͳ͵ͪͶͰͺͻͷͰͰ;ͷͰͯͳΒͳͷͪͳͼͪͷͷͷͰͯͳΒͼ͵ͷ͵ͻ;ͱͰΔ;͍ͳͯͶͰͻ
ͽͻͪͼͿͻ
ͷͪͳΒ;͵ͻͲ͵Β;ͷͰͯͳΒͳͺͻͶͪͲͰ;ͼͶͰͯͼͶͱͰͭ;ͲͪΒͪͷͭͯͰΒͼͽͬͪͺͻͰͺͲͪͽͳͺͽͻͰͫͪ
͵͵;
ͻͰͳΒͰ
͵ͪ ͳ ͻͪͲͶͳͳͽͳ ͯͻ;ͽͬͰͳ ͳ ͽͰͶ͵ͳ ͳͬͪͳΒͪ Β ͭͯͳͰ ͪͲͳͬͪ
164
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
ͷͰͯͳΒͪͷͻͿͲͪ͌ͯͻ;ͽͬ;99*ͬͰ͵ͪ
ͷͰͯͳΒͳͷͪͼͰ;ͺͻͪͬΓͪͺͶͭͳͳ͵͵;ͻͰͽͼ͵ͳͯͼͪ;
͵ΒͳͷͪͼͰͼͪͷͪͳͿͻͷͪͳΒͪͺͼͷͪͽͻͪ͵ͪͯͫͻͪͼͪͷͪ͵ͼͰͯͫͻͳͺͻͯͪΒͰ͊ͬͰͼͳͷͽͻͱͳ
ͰͳͼͺͶͪͽͳͬͼͽͳͳΒͰͬͻͰͯ
ͽͪ͵ͯͪͼ; ͳͷͺͰͻͪͽͳͬͳͳͿͻͷͳͼͪΔͪͺͼͽͪͶͰͼͰͲͪͳΒͪ
Ͳͪͫͪͬͪͳ
͵ͪͽͪ ͺͻͰͯͼͽͪͬͪ
ͯ͵ͼͰͼͪͷͪͳͿͻͷͪͳΒͪͫͪͪ ;ͲͪͺͰΕͪ͵ ͌ͺͶͳͬͷͬͪ͵ͬͳͼͽͪͯͪͻͯͪ;
ͬͳͷͳͶͰͳΒ;ͷ
ͺͰͶͪΒͰͯͪͫ;Βͪ͵ͻͳͲͪͬͳͪͻͼ͵ͰͫΒͰ͵ͽͳͬͼͽͳ
ͺͻͿͰͼͳͪͶͳͼͽͪͯͪͻͯͪ
͵ͪͳ;ͺͽͰ͵ͻͳͲͪͽͪͷͺͰ́͵ͪͽΒͰͭͶͫͪͶͳͲͪͳΒͪͯͰͶͪͰͲͪͯͻͱͳͬͻͪͲͬΒͽͰͳ͵-
ͽͰͶ͵ͳͺͻͪͶͪͲͪ͵ͪ
͵Βͳͼ;;ͪͺͻͰͯͳͶͳͷͰͯͳΒͰͳͼͽͬͻͳͶͳͷͭ;ΕͼͽͯͪͼͰͳͿͻͷͪͳΒͪ
ͼͪͲͪͼͪͯͪͳͯͷͪ;ͫͳͶ͵ͷͯͰͶ;ͼͬͰͽͪ
ͳͼͽͽͪ͵ΒͰͭ;ͻ;Ͷͪͬͳͪͻͼͽͬ;ͰͲͪͯͻͱͳͬ;ͫ;Βͳ;
ͽͪͫͶͳͯͳͼͪͯͻͱͪΒͪͳͽͰͼͪͷ;ͽͪͫͶͳͯͳͷͪ
͵Βͳͼ;ͳͯͽͪͯͪͺͼͽΒͪͶͳ
ͬͰΕ;ͼͬͳͷͷͰͯͳ
Βͳͷ͈ͪͭͯͽͶͽͪ͵ͬͷͽͻͰͯ;ΒͰͼ;ͯͻ;ͽͬͰ-ͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
ͼͳΒͪͶͳͳ͵;Ͷͽ;ͻͳ
;ͼͶͬͳ͵Βͳͼ;ͯͪͪͼͳͲͻͪͲͳͽͰͺͬΓͳͲͪͺͻͷͬͳͼͪΔͰͳͼͽͳͼ͵ͳͬͻͰͯͼͽͳ̸ͼͺͰ͵ͽͳ͵Βͳ
;ͽͳ; ͪ ͽͪͫͶͳͯͳͲͪͳΒ; ͷͰͯͳΒͪ ΒͰͼ; ͺͶͳͽͳ͵ͳ
͵ͷͰͻͳΒͪͶͳ
ͯͻ;ͽͬͰ-͵;Ͷͽ;ͻͶ͵ͳ
ͷͰͯͳΒͼ͵ͳͪͼͺͰ͵ͽͳ͋ͪͫͶͳͯͳͲͪͳΒͪͼͰͬͰͲ;ΒͰͲͪ͵ͷͰͻͳΒͪͶͳͲͪͳΒ;ͳͺͻͳͶͪͭΌͪͬͪΔͰͬͻͰͯͼͽͳ
ͷͪ͵ΒͰͽͻͱͳͽͰͯͳ͵ͽͳͻͪ̓ͷͰͻͳΒͪͶͳͪͼͺͰ͵ͽΒͰͯͷͳͪͽͪͳͰͶͳͺͻͳ͵ͻͳͬͰͺͼͰͷ
ͲͪͳͽͪͰͯͪ;ͽͪͫͶͳͯͳͷͪͰͷͪͰͯͯͳͻΓͳͬͳ
ͯͪͰͺͼͽΒͰͽͪͫ;-ͽͰͷͰ
ͯͪͼͰͫͻͳͲͪͫͳͭ
ͷͪͶͭͬͰ͵ͪ;ͯͰͼͰͫͻͲͪͻͪͲΒͪΔͰΔͪͯͰͬͳͺͻͫͶͰͷͪͳͯͻ;ͽͬͰͳ͵ͻͳͲͪ͊ͬͰͽͯͬͯͳ
ͽͪͫͶͳͯͰͯ
ͲͪͲͫͳΓ;ͽͪͷͺ;
ͰͬͰͻͬͪͽͳͽͳͻͪͱͪ
̸̸̹͇͋̈́́̽́̀͏̸̸͉͈͈́͊͊̓̾͑͋̾͠ͅ
͑ͽͪͷͺͪͪͼͽͪΒͰ͵ͪͪͼͶͰΌͰͭͻͪΌͪͼ͵ͭ͵ͪͺͳͽͪͶͳͼͽͳ͵ͭͯͻ;ͽͬͪ͆ͪͺͰͽ͵;ͼͰͺͯͺΒ
ͷͷͽͪͷͺͪͺͯͻͪͲ;ͷͰͬͪͶͼͬͰͽͼͰ;ͷͱͪͬͪͶͪͽͪͷͺͪͻͼ͵ΒͺͻͰͼͳ
ͯͪͫͳͼͰͬͪΒͺΒͪͷ
ͫͶͳͱͰͯͻͰͯͳͺͻͰͯ͵ͻͪΒ97***ͬͰ͵͇ͪͯͽͪͯͪͼͰͺͯͺΒͷͷͽͪͷͺͪ
͵ͪ͵ͪͬͯͰ̹ΒͰͶͳͪͳ͠Ͱͬ
ͽͬͳΕ
ͺͯͻͪͲ;ͷͰͬͪΒ;ͼͪͷ ͪͳͲͯͪΔͪ͵Βͪ ͼͰͺΒͪͬΓ;Β;ͺͰͻͳͯͳ
ͪ ͽ ͼ;ͬͳͰͳ
ͪͼͺͳͼͳ
͋ͪͫͶͳͯͬͳͪͻͼͽͬΒͪͬͳͶͼͰͺͰͽ͵ͷ9*9ͬͰ͵ͪ4 ͳ͵ͻͲͳͼͽͻͳΒ;ͼͰͳͲͯͬͪΒͪͺͰͽͺͰͻͳ
ͯͪͽͪͫͶͳͯͳͲͪͳΒͰͺͰͳͺͻͰͼ QFOOZpress
ͽͻͳͯͰͼͰͽͳͭͯͳͪ9*9ͬͰ͵ͪ
͎ͯͫͪͰͻͪͳ͈;ͶͳͰͻͪ
͵ͻͪΒ9*9ͬͰ͵ͪ
ΘͰͲ KB[[
ͱ;ͻͪͶͳͲͪͷͯͬͪͯͰͼͰͽͳͭͯͳͪ99ͬͰ͵ͪ
ͫͻͫͪͼΒͪͳͷͬͳͷͷͰͯͳΒͰͷ–
ͽͰͶͰͬͳͲͳΒͷ ͼͰͯͪͷͯͰͼͰͽͳ ͭͯͳͪ 99 ͬͰ͵ͪ ͳ ͵ͻͪΒ 99 ͳ ͺͰͽͪ͵ 99* ͬͰ͵ͪ
͵Βͳ ͼͰ ͳͲͯͬͪΒͪ ͵ͪ
ͺͰͻͳͯͼͪͱͰͽͪͫͶͳͯͳͲͪͳΒͰ
͵ΒͳΒͰͲͪͬͪͽͳͰͼͪͷͽͪͷͺͪͰͬͰΕͳͯͻ;ͭͰͷͰͯͳΒͰ ͋ͯͻ
ͬͳΕ
́ͪ͵ͻͪͲͶͳͳͽͳͳͼͪͼͬΒͳͷͼͺͰͳͿͳ͵;ͷͳͷͪ
ͼͬͪ͵ͳͯͬͳͺͰͻͳͯͪ͵ͪͳͳͳΒͪͳ
Β;ͳͷͪΒͰͺͻͿͳͽͳͯͪΓͰͫͳͽͳͼͪΔͰͪͷͰͯͳΒͼ͵ͷͽͻͱͳͽ;̀ͪͽͪͫͶͳͯͬͳͪͻͼͽͬ;ͭͶͪͬ
ͷͼͰ ͬͰͲ;ΒͰͺͰΒͻͪͽͳͬͲͪͰΔͰͳͺͯͻͪͲ;ͷͰͬͪͬͳͪͻͰͳͷͰͯͳΒͰ͵ΒͳͰͺͽ;Β;ͼͽͪͯͪͻͯͰ
ͽͻͪͯͳͳͪͶͭͺͻͿͰͼͳͪͶͭͬͳͪͻͼͽͬͪ͋ͪͫͶͳͯͬͳͪͻͼͽͬͼͬΒͳͷ͵Ͳ;ͷͰͽͳͷͪ
;ͯͳ
;ͷͰͼͽͫΒͰ͵ͽͳͬͳͳΔͰͳͪͳͿͪ͵ͪͽͪ
ͪͽͻͪ͵ͽͳͬͰͳͿͻͷͪͳΒͰͲͪͳΔͰͰͼͰͲͪͳͪ
Ͷͳͼͽͳ͵ͳͷͪͼͶͬͳͷͪ
ͭͻͪͿͳ͵ͷͺͻͰͷͷͳͪͻͪͽͳͬͳͷͺͳͼͪΔͰͷ͈ͻͬͳͺ;ͽΒͰͻͰͽͪͫͶͳͯ
;ͺͽͻͰͫΓͰͪͭͯͳͰ͋ͰͻͷͳΒͰͺͲͪΒͷΓͰͳͲͿͪͻͷͪͳΒͰ
ͪͺͻͬͳͺ;ͽͭͪΒͰ;ͺͽͻͰͫͳ͎Ͱͻͳ
4
͈ͻͬͳͽͪͫͶͳͯ– The8PSME ͽͪͷͺͪΒͰͭͯͳͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺ͰͶ͵ͷ
ͬͶͪͼͳ͵ͿͪͻͷͪͰ;ͽͼ͵Ͱ͵;ΕͰt#VSSPVHIT8FMMDPNF$Pi͵ͪ͵ͫͳͲͪͳͷͪͶͰͽͪͫͶͰͽͰ
͵ΒͰͼͪͯͻͱͰͬͰͶͳ͵Ͱ͵ͰͽͻͬͪͰͯͲͰͯͭͬͪͻͪΒ;ΕͰͭͶͰ͵ͪ ͪͅͶͬͳΕ
͋ͪͫͶͳͯͰ͵ͪͻͪ͵ͽͰͻͳͰ
ͺͻͰͼͬͰͭͪ
ͽͻͱͳͪͻͳΒͰͽͪͳΒͪͳ̓ͰͶͰͻ
ͯͰͿͳͳͰͳ͵ͪ
͵ͷͰͻͳΒͪͶͳ ͫͶͳ͵ ͷͰͯͳΒͼ͵Ͱ ͵;Ͷͽ;ͻͰ ͼͽͬͻͰ tͻͪͯͳ ͺͻͿͳͽͪ ͳ ͯͳͼͽͻͳͫ;ͳͻͪ ; ͬͳͯ; ͻͫͰi
ͳΒͳΕͰͼͰͺͻͯ;͵ͽͯͫͻͺͻͯͪͬͪͽͳͲͪͬͪΓ;Β;ΕͳͳΔͰͳͳͽͼ;ͺͺ;Ͷͪͻͳ͊ͰͲͪͳͪͶͳͼ
ͽͳ͵ͳͪͼͶͬͳ
ͬͰͶͳ͵ͰͿͽͭͻͪͿͳΒͰͯͷͳͪͽͰ;ͯͼ;ͪͼͪͷͽͰ͵ͼͽ
ͳͲͫͻͽͰͷͪ͵ΒͳΒͰ
ͺͻͰ
ͼͬͰͭͪ
Ͳͪͫͪͬͭ ͵ͪͻͪ͵ͽͰͻͪ ͳ ͪΒͬͳͰ ; ͬͰͲͳ ͼͪ Ͱͼͽͻͪͯͷ ͳ ͺͲͪͽͳͷ Ͷͳͼͽͳͷͪ
ͼͬͰ ͼ;
͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͽͪͫͶͳͯͪ
̀ͻͪ͠ͰͬͽͬͳΕ;ͪ;ͽͻͼ͵ͷͽͰ͵ͼͽ;ͺͯͪͼͶͬͷtͅͰͯͳΒͼ͵ͻͰ͵ͰͽͳͻͪΔͰi;ͯͰͬͳͷͬͳ
ͪͷͪ̽ͪͪͼ
ͼͷͪͽͻͪͯͪtͽΒͰͽͪΒͪΔͳͬͳͽͳͻͪͱͪ
ΒͰͻͼͽͳͶͷͺͻͳͷͰͻͰͳͷͼͶͪͫͳΒͰͫͻͪͲͬͪΒ
ͺ;ͫͶͳͳͺͳ;ͳͭͬͻͰͽͪͫ;ͳͷͪ
Ͷͪͼͳͬͽ͵ͻͳͬͪΒ;ΕͳͳͽͳͷͰͶͳͼͽͳ͵ΒͰͼͬΒͳͷͺΒͪͬͪ
ͷͪ ͺͻͳͬͶͪͰ ͺͪͱΔ; ͺ;ͫͶͳ͵Ͱ ͋ͪͫͶͳͯͳ ͷͪͽͰͻͳΒͪͶͳͲ;Β; ͯͻ;ͽͬͰ; ͼͬͰͼͽ
ͪ ͪ͵ ΒͰ ͭͻͪΌͪͼ͵
ͯͻ;ͽͬ;ތͺͰͶͰͪͷͪ
ތΒͪͼΒͰͯͪͳͽͪͷͺͪͰͷͱͰͳͷͪͽͳͯͭͬͪͻͪΒ;Εͳ͵ͬͪͶͳͽͰͽ͇ͳͫΒͪͬ
Γ;Β;ͽͪͪͶͳͽͳ͵ͳͯͰͬͳͳͳͰͺͷͳΓͪΒ;
ͽͪ͵ͯͪͻͰͶͪ͵ͼͳͻͪͪͳ;ͬͰ͵ͲͪͽͳͱͰΓͪ
ͺ;ͫͶͳ͵ͪͭͽͬͰͷͪͯͳͶͰͷͪ͵ͪͯͪͲͪͼͽͪΒͰͺͻͰͯͳͽͻͳͭͪͽͳͷͼͶͳ͵ͪͷͪͳͶͳͭͻͷͳͷͪͼͶͬͳͷͪ
͵Βͳ ͷͪͷͰ ͼͪ ͽͻͪͿͳ͵ͪ ̹ͰͲ ͺͶͳͽͳ͵ͳ ͪͿͰͻͪ
ͼͰͲͪͳΒͪ
ͼͰ͵ͼͪ
ͼ͵ͪͯͪͶͪ
ͲͶͳͪ ͳ ͼͺͻͽͪ
ͼͪͯͻͱͪΒ ͬͳͪ ͷͭͪ ͫͳ
ͷͰͽͪͿͻͳ
ͼͽͪͽͳ ͪ ͺͽͪͼ͵; ͷͪͻ͵; ͈ͻͰͰΔͰ Ͳͬͪͳͳ
ͼͪͺͽͰΔͪͳͳͿͻͷͪͳΒͪͺͼͪΒͰͲͬͪͳͳͷͰͯͳΒͪ
ͯ͵ͽͪͫͶͳͯͳ;ͻͪΔͪΒ;;ͯ;ͫͳͰͺͻͳͬͪͽ
ͼͽͳ
ͼͬͰͽ ͳͽͳͷͰ
ͺͼͽͪΒ;Εͳ ͽͪ͵ ͵ͽͻͶͻͳ ͽ;Όͳ ͱͳͬͽͪ
ͪͶͳ ͳ ͵ͻͰ͵ͽͳͬͳ ͯͻ;ͽͬͰͳ
ͪͷͪͶͳΒͪi ͠ͰͬͽͬͳΕ
̓ͪ ͵Γ;Ͱ Ͳͪͯͪͽ͵Ͱ ͽͪͫͶͳͯͳ ͬͳͪ ͊ͰͶͳͷͪͼ ͅͳͶͰͻ
ͪͬͯͳ ͳͿͻͷͳͼͪΔͰ ͳ
Ͳͪͫͪͬ;ͳͽͪͶͪͪ
ͺͻͯͪΒ;ͬͳͪ;ͽͬͳͰͺͻͳͷͰͻͪ͵ͪͳͺͻͳͯͫͳΒͪΔͰͽͬͳͰͭͶͪͳͬͪͪ
̓ͪͺͪͯͪͽͪͫͶͳͯͳͷͪͽͪ͵ͲͬͪͪͲͫͳΓͪͽͪͷͺͪ
Ͳͪ͵Β;ͬͰͲ;ΒͰͷͳͼͳͳͷͰͪͪͶͳͽͳ
͵ͪ
ͳͿͻͷͪͽͳͬͪ
͵ͪͳ ͵ͬͪͶͳͽͰͽͪ ͽͪͷͺͪ
ͺͼͷͪͽͻͪ ͼͰ͵ͪͼͽ;ͫΒͪͬͭͱͳͬͽ͇ͪͲͫͳΓͪ
ͽͪͷͺͪͳͲͬͰͽͪͬͪͯͭͪΌͪΒͳͷͪͳͺΒͪͬͪͷͪͯΒͪͬͭͳͽͰͻͰͼͪ
ͺͻͳͰͷ;ͯͪΒͰ;ͬͳͯ;ͻͪͲͶͳͳͽͪ
ͷͳΓͰΔͪͳͼͽͪͬͬͰ
͵ͻͰͳͻͪΒͪͬ;ͪͭͰͯ;ͳͺͯͼͽͳͰͭͻͪΌͪͰͪ;ͰΕͰ;ͺͶͳͽͳ͵ͷͱͳͬͽ;
͇ͬͪ ͽͪͷͺͪ ͼͰ ͯͻͱͳ Ͱͽͳ͵ͳ ͳ ͻͷͪͽͳͬͳ ͺͻͪͬͳͶͪ
ͪ ͎ͪͫͰͻͷͪͼ
Δ; ͺͻͰͺͲͪΒͰ ͵ͪ
tͷͽͻΒͪͬͭͯͳͼ͵;ͻͼͪiͳͼͷͪͽͻͪͯͪͳͷͪͼ;ͽͳͼ͵;ͬͪͱͼͽͲͪͻͪͲͬΒͯͰͷ͵ͻͪͽͼ͵ͭͯͻ;ͽͬͪ
͊;ͽͳͼ͵ͪ ͻͪͲͶͳ͵ͪ ͳͲͷͰΌ; ͽͪͫͶͳͯͪ ͳ ͲͫͳΓͰ ͽͪͷͺͰ ΒͰͼͽͰ ; ͻͪͲͶͳͳͽͷ ͺͻͳͼͽ;ͺ; ͼͪͷͷ
ͳͿͻͷͪͽͳͬͷͷͪͽͰͻͳΒͪͶ;͆ͪͳͷͰ
ͼͻͱͳͼ;ͽͳͪͲͫͳΓͰͽͪͷͺͰΒͰͼͽͰͳͲͬͰͽͪͬͪΔͰΒͪͬ
Β ͼͿͰͻͳ 1VCMJD *OUFSFT
ͯ͵ ͼͰ ; ͽͪͫͶͳͯͳͷͪ ͬͰΕͳͪ ͼͪͯͻͱͪΒͪ ͺͬͰͲ;ΒͰ Ͳͪ ͺͻͳͬͪͽ; ͼͿͰͻ;
()VNBO *OUFSFT
ͰͳΒͪ Ͷͳͪ ͳͼ͵;ͼͽͬͪ
ͺΒͰͯͳͪͰ ͺͻͳͷͰͻͰ Γ;ͯͼ͵ͳ ͳͽͰͻͰͼͪ ͳ ͼͶͳ
͋ͯͻͬͳΕ
͋ͪͫͶͳͯͳͲͪͳΒͪͷͰͯͳΒͪ;͊ͻͫͳΒͳͯͳͻͰ͵ͽΒͰͬͰͲͪͪͲͪ͵ͷͰͻͳΒͪͶͳͲͪͳΒ;
ͪͶͳͳͺͶͳͽͳͲͪ
ͳΒ;ͷͰͯͳΒͪ
͵ͪͳͽ;ΌͰͼͽͳͺͪͯͼͳͼͽͰͷͪͬͻͰͯͼͽͳ;ͯͻ;ͽͬ;;ͽͻͪͲͳͳΒͳ̀ͪͽͳͷͱͰͷ
̺ͳͯͰͽͳhttpwww.danas.rs/dodaci/nedelja/medijsko_reketiranje.26.html news_id
ͺͻͳͼͽ;ͺΓͰ Β;ͶͪͭͯͳͰ
166
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
ͭͬͻͳͽͳͻͪͲͶͳͳͽͳͷͪͼͺͰ͵ͽͳͷͪ͵Βͳ;ͽͳ;ͪͽͪͫͶͳͯͳͲͪͳΒ;ͷͰͯͳΒͪ
ͷͰΌ;͵ΒͳͷͪΒͪͼͺͻͰ
ͺͲͪΒͰͷͺͶͳͽͳ͵ͳ
ͯͻ;ͽͬͰ-͵;Ͷͽ;ͻͶ͵ͳ
ͷͰͯͳΒͼ͵ͳͳ͵ͷͰͻͳΒͪͶͳͪͼͺͰ͵ͽ
͈ͻͰͽͰͰͽͪͫͶͳͯͪ;͊ͻͫͳΒͳͺΒͪͬͳͶͰͼ;ͼͰ-ͳͭͯͳͪͯͬͪͯͰͼͰͽͭͬͰ͵ͪ͢ͳͬͪͼͶͰͯͳ͵
ͫͳΒͰ͆ͰͯͰΓͳͽͰͶͰͭͻͪͿ
ͪͼͽͪͺͯͰͶͷ͋ͰͶͰͭͻͪͿͪ ͪ̽ͰͬͳͽͰͶͰͭͻͪͿ ͳ͆ͰͯͰΓͳͽͰͶͰͭͻͪͿ.
͈ͻͬ;ͺͼͶͬ;ͭͯͳ;
. ͊Ͷͫͯͪ̾ͬͻͺͪ
ͯͰͰͷͫͪͻ
ͬͪΒͶͳͼͽͯͰ͵;ΒͰͼͪͽͳͻͪͱͷ
ͯͳΓͪͯͪͺͻͯͪͽͳ ͺͻͳͷͰͻͪ͵ͪ
ͽΒͰ ;ͼͽͶͳͳͶ͵ͪͻͪͬͺͻͪͬͭ ͽͪ͵ͷͪͪ ͼͪͯͽͪͯͪ
Ͱͺͻͳ͵ͼͬͰͳͷ̺ͰͰͻΔͳͷͬͼͽͳͷͪͳͻͪͳΒͰ͈Ͷͳͽͳ͵ͷ ̽ͷͪͲͰͽ
ͼͽͻ
͈ͻͬͳͲͫͳΓͳͽͳͻͪͱͳͷͪͽͪͫͶͳͯ͆ͪͳͪͶ6̓ͪͼͳΒͰͼ;ͼͳͬͪͳͳͯͻ;ͭͳͽͪͫͶͳͯͳ
͵ͪ
ͽͼ;̹ͪͶ͵ͪ, ͈ͻͰͼ, ͊ͽͪͻͽ, ͊ͻͺͼ͵ͳͪͳͪͶ
͵Βͳͳͼ;ͯ;ͭͺͼͽͪͶͳ͆ͪΒͲͪͪΒͳΒͳͼͻͺͼ͵ͳ
ͽͪͫͶͳͯ̓;ͻͳͻ7 ͼͬͪΒͰͭͯͳͰͳͼͬͰͯͯͪͪͼ
ͺͽͳͻͪͱ;ͳ;ͽͳͪΒ;
ͯͻͱͳͰͶ;ͺͲͳ
ͳΒ;ͷͰΌ;ͽͪͫͶͳͯͳͷͪ͊ͪͯͪͼͰͲͪͷͰͼͽͪΒͽͳͻͪͱͳΒͰͭͽͪͫͶͳͯͪͫͻͳͼͪ́ͿͻͷͰͻͷ8.
̹;ΒͪΔͰͽͪͫͶͳͯͪ;͊ͻͫͳΒͳ;Ͳͻ͵ͬͪͶͳͼ;
ͺͻͰͼͬͰͭͪ
͵ͷͰͻͳΒͪͶͳͻͪͲͶͲͳ
ͲͪͳΔͰͳͼͬͳͷ
ͪͼͺͰ͵ͽͳͷͪͽͪͫͶͳͯͳͲͪͳΒͰ̽ͻ;ͽͬͰͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
͵;Ͷͽ;ͻͳͳͼͳΒͪͶͳ;ͼͶͬͳ;
ͼͻͺͼ͵ͷ ͽͻͪͲͳͳͷ ͯͻ;ͽͬ;
ͯ;ͫ͵ ͻͪͲͻͰͷ ͻͪͽͬͳͷͪ
ͼͪ͵ͳΒͪͷͪ
ͰͻͪͼͬͰͽΓͰͳͷ
;ͫͳͼͽͬͳͷͪ
ͺΓͪ͵ͪͷͪ
ͺͶͳͽͳ͵ͳͷͼ͵ͪͯͪͶͳͷͪͳͺͻͳͬͻͰͯͳͷͪͿͰͻͪͷͪ
ͫͳͶͳͼ;ͺͭͯͽͶͯͪ
ͼͰͪͷͰͯͳΒͼ͵ΒͼͰͳ͊ͻͫͳΒͰ;ͷͱͰͽͪͫͶͳͯͳ͈ͻͰͼͭͶͫͪͶͳͲͪͳΒͰͯͺͻͳͰΒͰͯͪͼͰͽͪͫͶ
ͳͯͳͲͪͳΒͪ;͊ͻͫͳΒͳ;͵ͻͰͳ͈ͻͳͷͰͽͪΒͰͳͳͲͼͽͪͪ͵ͯͭͬͻͼͽͳͲͪΒͪͬͳͲͭͬͻͰ;ͻͰ
͵ͪͳͲͪ͵ͻͰΔͰ͵ͪ͵ Ͱͽͳ͵ͳ͵ͯͰ͵ͼͪ
ͽͪ͵ͳͺͻͪͬͻͷͪͽͳͬͳͪ͵ͪͽͪͳͲͪ͵ͪ 9.
̀ͪͺͽͻͰͫͰͬͭͻͪͯͪ
ͳͼͽͻͪͱͳΕͰͷ͵Ͷͳ͵ͳΒͰͳͽͰͲͳͽͰͽͽͪͫͶͳͯͳͲͪͳΒͰ;ͬͰͼͽͳͷͪͯΒͪͬ
ͭͲͪͪΒͪ;ͪΒͲͪͪΒͳΒͳͷͳͪΒͽͳͻͪͱͳΒͳͷͯͰͬͳͷͬͳͪͷͪ;͊ͻͫͳΒͳ͇ͺͻͰͯͰͶͳͶͳͼͷͼͰ
Ͳͪͽͪͷͺ;ͻͪͲͶͳͳͽͭ͵ͪͻͪ͵ͽͰͻͪ
ͳͽͯͬΒͰͲͫͳΓͳͬͳͪ– ͈Ͷͳͽͳ͵ͪͳ̽ͪͪͼ
ͯͬͪͺͶ;
ͽͪͫͶͳͯͪ– ̹Ͷͳ ͳ̺ͰͰͻΔͰͬͼͽͳ
ͳͯͬͪͽͪͫͶͳͯͪ– ̓;ͻͳͻ ͳ́ͿͻͷͰͻ͇ͬͳͷͳͼͽͻͪͱͳͬͪΔͰͷ
ͺ͵;ͪΕͰͷͯͪ;ͽͬͻͯͳͷͯͪͶͳΒͰͽͪͫͶͳͯͳͲͪͳΒͪͲͪͬͪͽͳͶͪͽͪͷͺ;;ͺͽͰ
ͽͰͯͪͶͳͷͱͰͷ
ͯͪ͵ͼͽͪͽ;ΒͰͷͯͪΒͰͰͬͳͯͰͽͯͶͯ͵ͻͳͲͰͽͪͷͺͰ
ͪͽͳͷͰ
ͪͼͬΒͰͬͻͼͽͪͪͳ
ͳ͵ͻͳͲͰ
ͼͪͷͰͬͳͪͻͼ͵ͰͫΒͰ͵ͽͳͬͼͽͳ
͵ͪͼͬͰͽͭͺͼͽ;Ͷͪͽͪͬͳͪͻͼ͵ͰͺͻͿͰͼͳΒͰ
6
͆ͪͳͪͶ ΒͰ ͺͰ ͯͪ ͳͲͶͪͲͳ ͭͯͳͰ
ͻͰ͵Ͷͪͷͳͻͪ ͼͰ ͵ͪ tͺͻͬͳ ͼͻͺͼ͵ͳ ͽͪͫͶͳͯi ͊ͽͽͳ ͫͻΒ
ͽͪͷͺͪΒͰ;ͽͳͻͪͱ;ͯͺͻͳͷͰͻͪ͵͈ͪͻͰͼͽͪΒͰͯͪͳͲͶͪͲͳ;ͬͻͰͷͰͬͪͻͰͯͭͼͽͪΔͪͺͼͶͰ;ͫͳͼͽͬͪ
ͺͻͰͷͳΒͰͻͪ ̀ͻͪͪ ͚ͳΌͳΕͪ ͭͯͳͰ
͵ͪͯͪ ΒͰ ͲͪͫͻͪΔͰ ̓ͪͼͳΒͰ ΒͰ ͌ͼͽͪͬͳ ͼ;ͯ ͯͰ ͯͶ;͵; ͯͪ ΒͰ
ͯͶ;͵ͪͲͪͫͻͪͳͬͭͽͪͫͶͳͯͪͫͳͶͪͰ;ͼͽ̺ͪͬͪͳͯͰͽͳhttpwww.vreme.co.rs/cms/view.php id
&printyes, ͺͻͳͼͽ;ͺΓͰΒ;ͶͪͭͯͳͰ
7
͈ͻͬͳͫͻΒ̓;ͻͳͻͪ ͳͲͪͪΒͰͷͪΒͪͭͯͳͰ͇ͼͳͬͪͳͬͶͪͼͳ͵ΒͰ͉ͪͯͼͶ͉ͪͬͪΒ͉ͪͯͳΕ̽ͪͪͼΒͰͯͰ
Adria Media Group. ̀ͪ͵ͻͪͽ͵ͬͻͰͷͰ;ͼͺͰΒͰͯͪͺͼͽͳͭͰͽͳͻͪͱͭͽͬͰͲͪͷͳͼͶͳͬͲͪ͊ͻͫͳΒ;– 200.000
ͺͻͯͪͽͳͺͻͳͷͰͻͪ͵ͪ
8
́ͿͻͷͰͻ ΒͰͼͬͪͭͯͳͰ
;ͫͻͲͪ͵ͺͪͻͶͪͷͰͽͪͻͳͳͲͫͻͪ;͊ͻͫͳΒͳ
9
͌ͺͻͳͶͭͽͷͰͭͬͻͳͳͳͼͽͻͪͱͳͬͪΔͰ͵ΒͰΒͰͫͪͬͳͶͪ͊ΔͰͱͪͪͅͳͶͳͬΒͰͬͳΕͭͯͳͰͺͯͪͲͳͬͷ
t͋ͪͫͶͳͯͳͲͪͳΒͪͯͰͬͰͽͪͷͺͰ;͊ͻͫͳΒͳi̺ͳͯͰͽͳhttppescanik.net/mediji-u-srbijiͺͻͳͼͽ;ͺΓͰ Β;Ͷͪ
ͭͯͳͰ
167
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̸̸͉̺͉͇́͊͋̿́̾͊̾̀͌̈́͋͋́́̽́͊̓͌͊́͢͠ͅͅ
͋ͪͫͶͳͯͳͲͪͳΒ; ͳΒͰ ͫͪ ͽͪ͵ Ͷͪ͵ ͯͰͿͳͳͼͪͽͳ
ͷͰΌ;ͽͳͷ
ͷͭ;ΕͰ ΒͰ ͺͻͰͺͲͪͽͳ ΔͰͪ
ͼͬͪͫͰͶͰͱΒͪ;ͲͺͷΕ͵ΒͳͷͱͰͷͫͪͬͳͽͳͼͳͼͽͰͷͪͽͳ;ͺͯͰͶ;ͳͺͻͳͼͽ;ͺͳͽͳͳͼͽͻͪ
ͱͳͬͪΔ;̓ͫͳ
;ͪͬͪͯͪͼͰͺͯͽͪͫͶͳͯͳͲͪͳΒͷͷͱͰͺͯͻͪͲ;ͷͰͬͪͽͳͺͬͰΕͪΔͰ;ͯͰͶͪ
ͬͰͼͽͳ ͼͶͪͬͳͷͪ
Ͳͪͫͪͬͳ
ͱͳͬͽͷ ͼͽͳͶ; ͳ Ͷͳͳͷ ͽͰͷͪͷͪ ͺͻͪͼͽ ͼͰͲͪͳͪͶͳͲͷͪ
͵ͻͳΕͰΔͰͼͶͳ͵ͪͳͪͼͶͬͪ;ͿͻͷͳͼͶͭͪͪͳͬ;ͶͭͪͻͳͲͪͳΒ;ΒͰͲͳ͵ͪͼͷͪΔͰΔͰ;ͯͰͶͪͬͰͼͽͳͳͲ
ͼͬͰͽͪ
͵ͪͳΒͪͬͳͷͺͳͽͪΔͳͷͪ;͵Γ;;Β;ΕͳͳͺͶͳͽͳ͵ͰͯͭͪΌͪΒͰ
ͼ͵ͻͪΕͳͬͪΔͰͺͻͳͪͳ͵ͬͰͻ
ͭͬͪΔͰͼͪͭͰͯͷͺͺ;ͶͪͻͰ͵;Ͷͽ;ͻͰ
ͺͼͰͫͽͰͶͰͬͳͲͳΒͼ͵Ͱ͇ͬͪ͵ͪͬͺͻͳͼͽ;ͺͯͬͯͳͯͪͼͰ
ͺͻͳ
ͬͻͰͯͬͪΔ; ͯͭͪΌͪΒͪ
͵ͪ ͲͪͪΒͳ ͺͻͰͺͲͪΒ; Ͳͪͫͪͬͳ ͳ ͯͭͪΌͪΒͳ ͵Βͳ ; ͼͰͫͳ ͼͰ Ͱͷͽͳͬͳ
ͪͫΒ
͵ΒͳͼͰ;ͽͪͷͺͳͺͻͰͲͰͽ;Β;ͬͳͲ;ͰͶͪͽͻͪ͵ͽͳͬ
ͪtͽͬͻͯͰiͬͰͼͽͳͼͰͳͫͻͳͯͳͲ;Β;ͳͺͳ;
ͼͽͻ;͵ͽ;ͻͷͳͼͽͳͶͷtͷͰ͵ͳiͬͰͼͽͳ͆ͪͽͪΒͪͳͽͪͫͶͳͯͳͲͪͳΒͪͯͬͯͳͯͯͰͭͻͪͯͳͻͪΔͪͼͪͷͰ
ͳͿͻͷͪͽͳͬͰͬͻͰͯͼͽͳͬͰͼͽͳ
ͺͻͳͰͷ;ͼͰͳͬͰͼͽͳͯΒͪͬͭͲͪͪΒͪͽͻͳͬͳΒͪͶͳͲ;Β;ͳͫͪͪͶͳ
Ͳ;Β;̀ͪ͊ͺͪͻ͵ͼͪ
ΒͰͯͪͯ͵Γ;ͳͽͰͯͰͳΒͪ;ͼͪͷΒͽͪͫͶͳͯͳͲͪͳΒͳͬͰͼͽͳ;ͺͻͪͬΒͰͼͽͰ
ͺͻͪͼͽ ͺͺ;Ͷͳͼͽͳ͵ͭ ͺ͵ͻͳͬͪΔͪ ͺͶͳͽͳ͵ͳ ͽͰͷͪ ͳ ͪ ͽͪΒ ͪͳ ͼͰ ͯͬͯͳ ; ͺͳͽͪΔͰ ͼͪͷͪ
ͼͳΒͪͶͪͿ;͵ͳΒͪͽͪͷͺͰͯ͵ΒͰͼͰͰ͵;ΒͰͯͪͯͭͪΌͪΒͳͷͪͺͻͳͼͽ;ͺͪͯͪͶͰ͵ͪͪͶͳͽͳͳΒͰ;
ͯͼ;ͪͰͶͰ͵ͽͻͼ͵ͰͷͰͯͳΒͰ
͏ͳΓͻͪͯͪΒͰͯͪ;ͽͬͻͯͳͷ͵Ͷͳ͵ͼͰ;ͬͰͼͽͳͷͪͪ͵ͽ;ͰͶͰͳΔͰͳͰͳͼͪͯͻͱͪΒͳͯΒͪͬͭͲͪ
ͪΒͪ ͳͽͰͻͺͻͰͽͳͻͪΒ; ͺͬͻ
ͼͰͲͪͳͪͶͳͼͽͳ͵ͳ ͳ Ͳͪͫͪͬ
͵ͪ͵ ͫͳͼͷ ͺͽͬͻͯͳͶͳ ͽͻͰͯ
ͽͪͫͶͳͯͳͲͪͳΒͰͼͻͺͼ͵ͰͯͰͬͰͽͪͷͺͰ
̻ͰͰͻͪͶͪͳͺͽͰͲͪ– ͽͪͫͶͳͯͳͲͪͳΒͪΒͰ;ͺͶͳͬͪͶͪͳ;ͽͪ͵Ͳͬͪ;ͲͫͳΓ;ͽͪͷͺ;;͊ͻͫͳΒͳ
ͪͺͻͳͽͷͳͽͻͪͯͳͳͪͶͪΒͲͪͪΒͳΒͰͻ;ͫͻͳ͵Ͱ;ͯͰͬΒͽͪͷͺͳͳͼ;ͺͽͰΌͰͰͽͪͫͶͳ
ͯͳͲͪͳΒͰ
͈ͼͰͫͰͳͺͽͰͲͰ
1. ͽͻͰͯͽͪͫͶͳͯͳͲͪͳΒͰ;ͼͻͺͼ͵ΒͽͪͷͺͳͺͻͰͺͲͪΒͰͼͰͳ;ͲͫͳΓΒͽͪͷͺͳ
2. ;ͬͰͼͽͳͷͪͯΒͪͬͭͲͪͪΒͪͺͻͰͺͲͪΒͰͼͰͽͪͫͶͳͯͳͺͻͳͼͽ;ͺ
3. ;ͲͫͳΓΒͽͪͷͺͳ͈Ͷͳͽͳ͵ͪ ͳ̽ͪͪͼ ͷͪΔͳΒͰͳͽͰͲͳͽͰͽͽͪͫͶͳͯͳͲͳͻͪͳͬͰͼͽͳ;
ͯͼ;ͪͼͽͪͶͰͪͪͶͳͲͳͻͪͰͯͰͬͰͬͳͰ ̺ͰͰͻΔͰͬͼͽͳ, ̹Ͷͳ, ̓;ͻͳͻ ͳ́ͿͻͷͰͻ).
̸ͪͶͳͲͷ ͼͷ ͫ;ͬͪͽͳͶͳ ͬͰͼͽͳ ͳͲ ͻ;ͫͻͳ͵ͪ t͈Ͷͳͽͳ͵ͪi
t̽ͻ;ͽͬi
t͊ͬͰͽi
t̾͵ͷͳΒͪi ͳ
t͎ͻͳ͵ͪi͉;ͫͻͳ͵Ͱt̓;Ͷͽ;ͻͪi
t̀ͪͫͪͬͪiͳt͊ͺͻͽiͳͲͼͽͪͬΓͰͰͼ;ͼͫͲͳͻͷͪͽͯͪΒͰ;Δͳͷͪ
ͯͲͬΓͰͪͻͪͽͳͬͺͳͼͪΔͰ̸ͪͶͳͲͳͻͪͰͼ;ͯͰͬͰͬͳͰ͈Ͷͳͽͳ͵ͪ, ̽ͪͪͼ, ̺ͰͰͻΔͰͬ
ͼͽͳ, ̹Ͷͳ, ̓;ͻͳͻ ͳ́ͿͻͷͰͻ ;ͺͰͻͳͯ;ͯͯΒ;ͪͭͯͳͰ– ;͵;ͺͺͻͳͷͰͻͪ͵ͪ
ͯͰͬͳͬͳ͇ͪͬͪ͵ͬͳͷͯͪͫͳͻͷͯͰͬͰͽͪͷͺͰͫ;ͬͪͽͳͶͼͷͭͽͬͼͬͰͪΒͲͪͪΒͳΒͰ
ͬͳͰ͵ΒͰͳͲͶͪͲͰ;͊ͻͫͳΒͳ̓ͻͳͽͰͻͳΒ;ͷͲͪͯͪͫͳͻͫͳΒͰͼͪͯͻͱͪΒ
ͽͪ͵ͯͪͼͷ;ͬͻͼͽͳͶͳͽͪ͵Ͳ
ͬͪ;ͲͫͳΓ;ͽͪͷͺ;
ͺͶ;ͽͪͫͶͳͯͰͳͽͪͫͶͳͯͰ
͋ͻͰͯͽͪͫͶͳͯͳͲͪͳΒͰͺͻͰͺͲͪͬͪͶͳͼͷͪͼͬ;ͼͶͰͯͰΕͳͳͯͳ͵ͪͽͻͪͼͰͲͪͳͪͶͳͼ
ͽͳ͵ͳͪͼͶͬ
ͬͰͼͽͳͺͳͼͪͰͷͰͽͯͷͯͶͱͰͭͯͰΒͼͽͬͪ;ͷͰͼͽͫͻ;ͽͷͺͳͻͪͷͳͯͷ
Ͱͽͳ͵Ͱͽͳ
ͻͪΔͰ
ͺͻͰͽͺͼͽͪͬΓͪΔͰͳͪͭͪΌͪΔͰͺͻͳͶͳ͵ͷͺͳͼͪΔͪͬͰͼͽͳ
ͪͳͷͳͳͲͬͻͳ
168
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
̸͈͇̈́́͋́̓
̓ͬͪͽͳͽͪͽͳͬͷͪͪͶͳͲͷ ͽͪͫͰͶͪ
;ͺͰͻͳͯ;ͯͯΒ;ͪͭͯͳͰ;ͼͽͪͬͳͶͳ
ͼͷͯͪΒͰ;ͻ;ͫͻͳ͵ͪͷͪt͊ͬͰͽi
t̽ͭͪΌͪΒͳͯͪͪi
t͈Ͷͳͽͳ͵ͪi
t̽ͻ;ͽͬi
t͎ͻͳ͵ͪi
t͊ͻͫͳΒͪi
t̹Ͱͭͻͪͯi
t͉Ͱͭͳi ͳ t̾͵ͷͳΒͪi
ͫΒͪͬΓͰ ͬͰͼͽͳ
ͯ ͵Βͳ ͽͪͫͶͳͯͭ ͵ͪͻͪ͵ͽͰͻͪ
͈ͻͰͪͽͯ
ͷͱͰͷͺͼͷͪͽͻͪͽͳ͵ͪͲͪͫͻͳΔͪͬͪΒ;Εͳ
ͼͫͲͳͻͷͪͽͯͪͼͰͻͪͯͳͪΒ
ͼͽͪͻͳΒͳͷ
ͪΒ;ͭͶͰͯͳΒͳͷͳͪΒ;ͽͳͪΒͳΒͳͷͯͰͬͳͷͬͳͪͷͪ;͊ͻͫͳΒͳ
͵ΒͰͼͰͰͽͪͫͶͳͻͪΒ;͵ͪ
ͲͫͳΓͰͯͰͬͰͬͳͰͅͰΌ;ͽͳͷ
ͺͻͳ͵ͪͲ;Β;ΕͳͬͰͻͰͲ;ͶͽͪͽͰͷͻͪͷͯͪͪͺͷͰͰͷͯͪͳͰ
ͷͱͰͷͽ;ͷͪͳͽͳ͵ͪͺͽͺ;
ͰͶͬͳͽͳ͵ͪͪͯͭͬͻͪͳͼͽͻͪͱͳͬͪΔͰ;ͬͰͲͳͼͽͪͫͶͳͯͳ
ͲͪͳΒͷͬͰͼͽͳ͆ͪͳͷͰ
ͷͻͪͷͯͪͼ͵ͻͰͰͷͺͪͱΔ;ͯͪΒͰͳͼͽͻͪͱͳͬͪΔͰͲͪͬͪͽͳͶΒͰͯ;ͰͯͰΓ;
ͯͪͫͻͪ;ͪͼͬ;ͼͶ;ͪΒͭ;Ͳͻ͵ͪ͌ͼͬͪ͵ͷͼͶ;ͪΒ;
ͼͺͻͪͬͷͼͷͳͼͽͪ͵ͶͳͯͪΒͰͼͽͰͲͪͫͻͳΔͪ
ͬͪΒ;ΕͪͳΔͰͳͪͯͪͼͷ;ͬΒͰͯͰΓͳͺͻͰͺͲͪͶͳͺͻͳͶͳͬͳͼ͵ͺͻͰͪͽͽͪͫͶͳͯͳͬͰͼͽͳ
ͼͶͰͯͰΕͰͭ ͯͪͪ
Β;ͪ
; ͻ;ͫͻͳͳ t͊ͬͰͽi
ͪ ͼͽͻͪͳ t͆ͰͲͪͯͬΓͳ ;ͭͼͽͳͽͰΓ ͵ͪ;ͽͳͻͪ
ͭͻͪͯͪͰͶͳ͵ͪi ͪ;ͽͻͰͺͲͪͽ
ͳͶͳͪͺͻͳͷͰͻΒ;ͪ;ͻ;ͫͻͳͳt̹Ͱͭͻͪͯi
͵ͪͪΒͲͪͪΒͳ
ΒͰͬͰͼͽͳͯͬͷͳͶͳͼ͵ͭͭͻͪͯͪͪͶͰͼ;ͼͰͺͯͪͼͶͬͳͷͪͪͼͽͻͪͳt̿;ͻ͵ͪͻͰͽͻͳͬͰͻͪͪ
ͲͰͷ;ͼ͵ͷ͵ͰΒ;i ͪ;ͽͻ̹̺
ͳtͅͻΔͪ;ͬͳ͵Ͱͯ;̓͏̻ͻͪͯi ͪ;ͽͻ̹̺
̸̸̽͆͊
͌ͯͰͬͳͷͬͳͪͷͪ̽ͪͪͼ ;ͺͼͷͪͽͻͪͷͺͰͻͳͯ;;ͻ;ͫͻͳ͵ͪͷͪt͈Ͷͳͽͳ͵ͪi
t̽ͻ;ͽͬi
t̾͵ͷͳΒͪi
t̻Ͷͫ;ͼi
t͆ͬͳ͊ͪͯiͳt͎ͻͳ͵ͪi
ͫΒͪͬΓͰΒͰͬͰͼͽͳ
ͯ͵Βͳ ͼ;ͽͻͳͽͪͫͶͳ
ͯͭ͵ͪͻͪ͵ͽͰͻ͈ͪͻͰͪͽͽͪͫͶͳͯͳͲͳͻͪͳͬͰͼͽͳΒͰͼͽͰ
ͳͯͼͬͳͪͪͶͳͲͳͻͪͳͯͰͬͳ
ͬͳͪΒͰͪΒͳͱͳ ͽͪͫͰͶͪ
169
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͼͳͷ ͵ͼͽͪͽͪͳΒͰ ͯͪ ͼ; ;ͰͰ ͽͪͫͶͳͯͰ ͬͰͼͽͳ
ͷͻͪͷ ͯͪ ͪͭͶͪͼͳͷ ͯͪ ͬͰ ͯͰͬͰ
ͬͳͰͪΒͬͳͰͯͻͱͰͯ͵ͬͪͶͳͽͰͽͪͼͪͯͻͱͪΒͪ
͵Βͳͳͳͼͬͻͼͽͪͬͪ;ͲͫͳΓͰͬͳͰͅͰΌ;ͽͳͷ
ͳ;
ͬͳͷ ͬͳͪͷͪ ;ͳͶͳ ͼͷ
Β;ͪ
; ͻ;ͫͻͳͳ t̽ͻ;ͽͬi
ͪ ͼͽͻͪͳ
ͽͪͫͶͳͯͳ ͪͼͶͬ
t͋;͵ͶͳͭͪΒͰͻΒͰ͉ͷi ͪ;ͽͻ͊ͅͅ
̺͉͇̺͇̾͐̾̾͆͊͋́͢
̽ͰͬͰͬͳͰ̺ͰͰͻΔͰͬͼͽͳ
͵ͪ͵ͼͰΒͪͼ;ͪͬͪ;ͽͪͫͰͶͳ
;ͬͷͺͰͻͳͯ;ͫΒͪͬͳͶͰ
ͼ;ͬͰͼͽͳ;ͻ;ͫͻͳ͵ͪͷͪt͈Ͷͳͽͳ͵ͪi
t̽ͻ;ͽͬi
t͊ͬͰͽi
t͊;ͼͰͯͳi
t͊ͪͼͬͳͼͽͻͪͪi
t͊ͻͫͳΒͪi
t̾͵ͷͳΒͪi
t͎ͻͳ͵ͪiͳt͉ͰͺͻͽͪͱͰi
ͯͰͭͪͼ;ͷͪͻ͵ͳͻͪͰ͵ͪͽͪͫͶͳͯͰ͌ͺͻͰͽͳͷͪ
ͯͼ;͵;ͺͭͫͻΒͪͬͰͼͽͳͳͽͪͫͶͳͯͳΒͰ
̓ͪͺͻͳͷͰͻͽͪͫͶͳͯͳͪͼͶͬͪͬͳͬͰͼͽͳ
;͵ͪͲͪΕͰͷͪͺΒͰͯͳͰ
170
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
t͊ͬͰͽi
ͼͽͻͪͪ
ͯͼͬͳͯͭͪΌͪΒͪ͵Βͳͼ;ͼͰͯͰͪͬͪͶͳ;tͭͶͫͪͶͷͼͰͶ;i
Β;ͪ
;ͻͰͯͳͽͬ
ͼͰͺͻͰͯͰͶͳͶͲͪͬͰͼͽͳͲ͈Γͼ͵ͰͺͯͪͼͶͬͷt͑ͬͰͻͬͪͶͳͼͳͪ;͵ͿͰͻ;i ͪ;ͽͻͰͺͲͪͽ
̹̈́́͏
͌ͯͰͬͳͷͬͳͪͷ̹ͪͶͳ ͺͼͷͪͽͻͪͶͳͼͷͽͪͫͶͳͯͰͬͰͼͽͳ;ͯͼ;ͪ;͵;ͺͪͫͻΒͬͰͼͽͳ
ͫΒͪͬΓͰͳ ; ͻ;ͫͻͳ͵ͪͷͪ t͋Ͱͷͪ ͯͪͪi
t͈Ͷͳͽͳ͵ͪi
t̽ͻ;ͽͬi
t̾͵ͳΒͪi
t͎ͻͳ͵ͪi ͳ
t͉Ͱͺͻͽͪͱͪi͇ͯ;͵;ͺͭͫͻΒͪͬͰͼͽͳ– ͺͻͰͺͲͪͶͳͼͷ
ͪͼͬ;ͺͻͰͯͰΓͰͳͳͯͳ͵ͪͽ
ͻͪ
ͽͪͫͶͳͯͳ
ͽͳͳ
ͽͪͫͰͶͪ
̹ͻΒͽͪͫͶͳͯͳ
̽ͪͽ;ͷ ͌͵;ͺͬͰͼͽͳ ͈ͻͰͪͽ
ͬͰͼͽͳ
Β;2017. 29 6 20,69
Β; 47 8 17,02
Β; 44 17 38,64
Β; 48
Β; 29,41
Β; 30
Β; 20 2 10
͌͵;ͺ 289 78 26,99
͋ͪͫͰͶ͈ͪͻͳ͵ͪͲͫͻΒͪͽͪͫͶͳͯͳͬͰͼͽͳ;ͯͼ;ͪ;͵;ͺͪͫͻΒͬͰͼͽͳ;
ͯͰͬͳͷͬͳͪͷ̹ͪͶͳ
̓ͪ͵ͼ;ͬͰͯͰͬͰͬͳͰͺͼͪͯͻͱͪΒ;ͺͶ;ͽͪͫͶͳͯ
ͽ;ͯͪͰ;ͯͳͺͻͳͼ;ͼͽͬ;ͬͳͼ͵ͷ
ͺͻͰͽ; ͽͪͫͶͳͯͳ ͬͰͼͽͳ t̀ͪͳͷΓͳͬi ͽͪͫͶͳͯͳ ͪͼͶͬ ;ͳͶͳ ͼͷ Β;ͪ ; ͻ;ͫͻͳͳ
t͊ͬͰͽi
ͪͼͽͻͪͳt͆͵ͪ;ͽͳͻͪͺͼͶͪͳ;ͪͺͳΒͪͳi ͪ;ͽͻͰͺͲͪͽ
͍͇͉͉́͆̾ͅ
͌ͰͲͪͬͳͼͳͷͯͰͬͳͷͬͳͪͷͪ́ͿͻͷͰͻ
͵ΒͳͼͰͺͻͳͶͳ͵ͷͼͪͷͭͼͳͬͪΔͪͺͻͰͯͰͶͳ
ͲͪͽͪͫͶͳͯͳͼͪͯͻͱͪΒ
ͺͪͳ;ͼͬΒΒͷͪͻ͵Ͱͽͳ͵Β͵ͪͷͺͪΔͳͳͽͪͳͷͪͼ͵ͻͰΕͰͺͪͱΔ;ͯͪͼ;tͪΒ
ͳͽͪͳΒͰ
ͪΒΒͰͿͽͳͳΒͰ
ͪΒͽͳͻͪͱͳΒͰ
ͪΒ;ͽͳͪΒͳΒͰͯͰͬͰͬͳͰi
10 ͺͻͳͼ;ͽΒͰ
ͽͪͫ
ͶͳͯͳͬͰͼͽͳ͇ͬͰͬͳͰ
ͺͻͰͷͪ ;ͻͰΌͳͬͪ͵Β͵ͰͺͳΒͳ
ͺͻͰͯͰͶͳͶͰͼ;ͼͰͲͪtͲͫͳΓͰiͻ;ͫ
ͻͳ͵ͰͺͯͪͲͳͬͷt͌ͯͪͻͰͬͰͼͽͳiͳt̺ͰͼͽͳiͳͰͼ;ͳͫͳͶͰͺͻͰͯͷͰͽͪͰͭͳͼͽͻͪͱͳͬͪΔͪ͌ͳ
Ͷͳͼͷ;͵;ͺͬͰͼͽͳ
ͯͰͭͪͽͪͫͶͳͯͳ̽ͷͳͳͻͪͬͳͲ;ͰͶͳͼͪͯͻͱͪΒ– ͿͽͭͻͪͿͳΒͰ
10
̺ͳͯͰͽͳ httpwww.informer.rs/vesti/srbija/100207/FOTO-DOMINACIJA-INFORMERA-SAJMU-MEDIJA-
Najvece-zvezde-najbolje-novine
171
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͷͰΌ;ͽͳͷ
;ͬΒͰͯͰΓͳ͵ͻͰͪͽͻͳͺͻͰͺͲͪͽΓͳͬͳͼͰͲͪͳͪͶͳͼͽͳ͵ͳͪͼͶͬͪͫͪͳͳͼ;
ͫͳͶͳͺͼͰͫ͵ͻͰͪͽͳͬͳ
͉͉̓͌́
͌ͽͪͫͰͶͳ ͺͻͳ͵ͪͲͪΒͰ;͵;ͺͪͫͻΒͬͰͼͽͳ;̓;ͻͳͻ; – ͫΒͪͬΓͰͳ
ͯͰͭͪΒͰͽͪͫͶͳͯͳ
ͫͳͶ
͈ͼͷͪͽͻͪͰͻ;ͫͻͳ͵Ͱ;ͬͳͷͬͳͪͷͪͫͳͶͰͼ;t̺Ͱͼͽͳi
t͎ͻͳ͵ͪi
t͈ͶͪͰͽͪi
ͳ t͊ͻͫͳΒͪi ̺ͳͼ͵ ͺͻͰͪͽ ΒͰ Ͱ͵ͳͬͪ ͳ ; ͼ͵Ͷͪͯ; ͼ ;ͻͰΌͳͬͪ͵ͷ ͺͶͳͽͳ͵ͷ ̓;ͻͳͻͪ. ͅͰΌ;
ͪͼͶͬͳͷͪͯͯΒ;ͪͭͯͳͰ
ͼͰͲͪͳͪͶͳͼͽͳ͵ͳ͵ͪͻͪ͵ͽͰͻ;ͰΒͰ;ͬͳͰͽͰ͵ͼͽ
ͬͪ
172
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
173
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
40
30
20
10
0
̹ͻΒͽͪͫͶͳͯͳͬͰͼͽͳ;ͺͰͻͳͯ;ͪͪͶͳͲͰ
͋ͪͫͶͳͯͳ ͼͪͯͻͱͪΒ ͬͰͼͽͳ ͯ Βͪͬͭ ͲͪͪΒͪ ;Ͱ ΒͰ ; ͼͬͳͷ ͪͪͶͳͲͳͻͪͳͷ ͯͰͬͳͷ
ͬͳͪͷͪ ͅͰΌ;ͽͳͷ
ͷͻͪͷ ͯͪ ͳͼͽͪ͵Ͱͷ ͯͪ ͬͰ ͻͰͲ;ͶͽͪͽͰ Ͱ ͷͱͰͷ ͯͪ ͽ;ͷͪͳͷ ͵ͪ
ͺͽͺ;
ͰͶͬͳͽ ͳ ͵ͪͪ ͯͭͬͻ ͪ ͺͻͫͶͰͷ ͽͪͫͶͳͯͳͲͪͳΒͰ ͲͫͳΓͳ ͬͰͼͽͳ ; ͼͻͺͼ͵Β
ͯͰͬΒͽͪͷͺͳ͆ͪͳͷͰ
ͷͻͪͷͯͪͼ͵ͻͰͰͷͺͪͱΔ;ͯͪΒͰͳͼͽͻͪͱͳͬͪΔͰͲͪͬͪͽͳͶΒͰͯ;ͰͯͰΓ;
ͯͪͫͻͪ;ͪͼͬ;ͼͶ;ͪΒͭ;Ͳͻ͵ͪ
ͫͰͲͰ͵ͭͼͺͰͳͿͳ͵;ͷͪͲͪͺͼͷͪͽͻͪΔͰͅͱͰͷͼͪͷͯͪ
ͺͻͰͽͺͼͽͪͬͳͷͯͪͫͳͼͰͳͪͬͰΕͰͷͫͻΒ;ͺͻͳͷͰͻͪ͵ͪͬͳͬͳͪͳ;ͯ;ͱͰͷͬͻͰͷͰͼ͵ͷͳͽͰͻ
ͬͪͶ; ͺ͵ͪͲͪ ͳͼͽͳ ͳͶͳ ͼͶͳͪ ͳͽͰͲͳͽͰͽ ͽͪͫͶͳͯͳ ͬͰͼͽͳ ; ͬͳͪͷͪ ͈Ͷͳͽͳ͵ͪ, ̽ͪͪͼ,
̺ͰͰͻΔͰͬͼͽͳ, ̹Ͷͳ, ́ͿͻͷͰͻ ͳ̓;ͻͳͻ.
̸̸̀̓͌͐̓͡
͋ͪͫͶͳͯͳͲͪͳΒͪΒͰͯͰͬͰͶͳ͵Ͱͳͯ;ͼͽͻͳΒͰͷͪͼͷͰͯͳΒͪ͵Βͪͱͳͬͳͯͼ͵ͪͯͪͶͪ
ͽͻͪͰͬͪ
ͺͻͳ
ͷͪͷΓͳͬͳ ͳ ͼͬͳͷͪ ͻͪͲ;ͷΓͳͬͳ ͼͪͯͻͱͪΒͪ ̀ͪ ͵ͻͰͪͽͻͰ ͼͪͯͻͱͪΒͪ ͭͶͫͪͶͳ ͵ͷͰͻͳΒͪͶͳ
ͷͰͯͳΒͪ
ͬͪͱͰΕͳt͵ͻͳͽͰͻͳΒ;ͷiͲͪͯͪͫͳͻͬͰͼͽͳΒͰͼͽͰͽͪͫͶͳͯͪͷͪͽͻͪͽͬͳͰͼͰͲͪͳͪͶͳ
ͲͷͪͳͲͪͫͪͬͰ
ΒͰͻͽΒͰͽͺͻͯͪΒͰͬͳͰ͋ͪͫͶͳͯͳͲͪͳΒͪΒͰͯͪͬ;Ͱͪ;ͷͰͯͳΒͳͷͪ
ͪͶͳ
ΒͰͯͫ;ΒͪΔͪͯͶ͵ͻͪΒͰͷͺͻͶͭͬͰ͵ͪ
ͼͪͼͬͰͳͲͻͪͱͰͳΒͳͷͭͶͫͪͶͳͲͪͳΒͼ͵ͳͷͺͻͰͼͳͷͪ
͌ͺͶͳͬͽͪͫͶͳͯͳͲͪͳΒͰͳͻͪͲͬΒͽͪͫͶͳͯͭͬͳͪͻͼͽͬͪ;͊ͻͫͳΒͳͯͰͼͳͶͳͼ;ͼͰͺͰͽ͵ͷ
ͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪ̽ͻ;ͽͬͪ;ͽͻͪͲͳͳΒͳ͵ͪͻͪ͵ͽͰͻͳͰͳͲͪ͵ͼͽͰͺͰͼͬͪ͵Ͱ
ͺͪͳ
ͷͰͯͳΒͼ͵Ͱ͵;Ͷͽ;ͻͰ
ͽͼͰ
ͺͻͰͼͬͰͭͪ
ͷͪͳͿͰͼͽ;ΒͰͺͼͻͰͯͼͽͬͷΒͪ͵ͳͼ;͵ͫͪͺΒͰͯͳͪͪͳͭͻ;ͺͪ
ͭͽͬͪͼͬͳͷͳͬͳͷͪ͋ΒͰͼͽͬͻͳͶͯͫͪͻͼͬͲͪͷ;ͶͽͳͺͶͳ͵ͬͪͼͳͬͪΔͰͽͪͫͶͳͯͪ
ͪͶͳ ͳ Ͳͪ ͺͻͯͻ ͽͪͫͶͳͯͳ ͼͪͯͻͱͪΒͪ ͳ ; ͵ͬͪͶͳͽͰͽͰ
ͲͫͳΓͰ ͷͰͯͳΒͰ ̀ͪͳͷΓͳͬ ΒͰ ͯͪ ͼ; ;
͊ͻͫͳΒͳͪΒͺͬΓͳΒͳ;ͼͶͬͳͲͪͻͪͲͬΒͽͪͫͶͳͯͭͬͳͪͻͼͽͬͪͼͽͬͻͰͳͪ͵ͯͰͷ͵ͻͪͽͼ͵ͳ
ͺͻͷͰͪͭͯͳͰ
̓ͻͰͽͪΔͪͪͽͻͱͳͽ;ͽͪͷͺͰ;͊ͻͫͳΒͳ;͵ͪͲͳͬͪͶͪͼ;ͪͽͯͪΒͰͯͰͷ͵ͻͪͽͳΒͪͷͭͺͯͼͽͳ
ͪΒͳΒͪͲͪͫ;ͶͰͬͪͻͼ͵;ͰͭͲͪͯͭͬͻ;ͽͪͷͺ;͋ͳͻͪͱͳ;ͼͺͰͳͽͪͫͶͳͯͪͼͽͪͫͳͶͼ;ͻͪͼ
Ͷͳ
ͯ͵ ΒͰ ͺͻͯͪΒͪ ͳ ͪΒͽͳͻͪͱͳΒͰ ͬͰͰͻΔͰ ͽͪͷͺͰ ͳ ͺͶ;ͽͪͫͶͳͯͪ ͼͽͪͭͳͻͪͶͪ ͳͶͳ ͺͪͯͪͶͪ
ͅͳͶͳͬΒͰͬͳΕ
174
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
̽ͪͪͼͼͷͼ;ͰͳͼͯͪͶͰ͵ͬͰΕͳͷͺͻͫͶͰͷͷͰͭͽͼ;ͺͻͿͳͽͪ
͵ͷͰͻͳΒͪͶͪͻͳ
ΒͰͽͪͳΒͪ ͽͪͫͶͳͯͪ ͳ Δͳͬͪ ͲͪͫͪͬΓͪ͵ͪ Ϳ;͵ͳΒͪ ͊;Ͱͳ ͼͷ ͼ ͰͼͽͪΒͪΔͰͷ ͪͪͶͳͽͳͳ
ͲͫͳΓͳ ͬͳͪ
ͽ ΒͰ
ͳͲͷͰΌ; ͼͽͪͶͭ
ͺͼͶͰͯͳͪ ͺͻͰͼͪ ͽͪͫͶͳͯͳͲͪͳΒͰ ́ͼͽͻͪͱͳͬͪΔͰ
͵ΒͰͼͷͫͪͬͳͶͳͽͳͺͽͬͻΌ;ΒͰ
ͼͫͲͳͻͷͪͽͯͪͼͷ;ͳͶͳͺͻͳͼ;ͼͽͬͽͪͫͶͳͯͳͬͰͼͽͳ;
ͼͬͳͷͪͪͶͳͲͳͻͪͳͷͬͳͪͷͪ
ͯ͵Βͳͼ;̽ͪͪͼͳ͈Ͷͳͽͳ͵ͪ
ͺͼͬͳͷ͵ͻͳͽͰͻͳΒ;ͷͳͷͪ
ͲͫͳΓ
Ͱ ͬͳͰ ̓ͪ͵ ͫͳ ͼͰ ͺͻͳͬ;͵Ͷͪ ͺͪͱΔͪ ͳͽͪͶͪͪ
;ͻͰͯͳͽͬ ͼͰ ͼͬͰ ͰΕͰ ͺͻͰͯͰΓ;ΒͰ ͯͪ
ͷͰͯͳΒͼ͵ͰͼͪͯͻͱͪΒͰtͷͰ͵ͪi
ͪ͵ͳ͵ͪͯͪͼͰͻͪͯͳͬͰͼͽͳ
͵ΒͪΒͰ
͵ͪͬͳͪͻͼ͵ͳͱͪͻ
ͺͻͰͼͬͰͭͪ
Ϳͪ͵ͽͭͻͪͿͼ͵ͪͳ;͵ΒΒͳͼ;ͯͲͬΓͰͳͼͽͪͬ
ͼ;ͯ
ͳͽͰͻͺͻͰͽͪͳΒͪͳͯͻ;ͭ ̽ͪͶͳͼ;;ͼͬͳ
ͬͭ ͺͻͳͼͽ;ͺͪ ͼͪͷ ͽͻͱͳͪ ͻͳΒͰͽͪͳΒͪ ͳ ͺͻͿͳͽ
ͳͶͳ ΒͰ ͵ͻͪΒΔͰ ͳͼͯͳͽͰ ͯͪ ͼͰ ͵ͻͰͳͻͪ
ΒͪͬͷΔͰΔͰ͵ΒͰͫͰͲͻͪͳͪͶͭ;ͬͳͯͪ;ͯͭͪΌͪΒͰͳͺΒͪͬͰ
ͼͪͰͷͳͪͶͳͷͪͫΒͰͷͳͼͰͲͪ
ͳͪͶͳͼͽͳ͵ͳͷͯͼͷͺͻͰͷͪͯͭͪΌͪΒͳͷͪ
ͺΒͪͬͪͷͪͳͶͳͼͽͳͷͪ
ͺͼͽͪΒͰͯͪͶͰ͵Ͷͪ͵ͪͷͰͽͪ
ͳͷͪ͵Βͳ;ͺͻͪͬΓͪΒ;ͰͽͻͳͷͪͷΕͳ
̽ͪͶͳͺͼͽΒͳͺ;ͽͺͬͻͪͽ͵ͪͷͪͼͬͳͷͰͯͳΒͪ͵ͪͼͬΒͺͼͽ;ͶͪͽΒͯͻ;ͽͬͰͯͭͬͻ
Β;ͶͲͳͳͷͪͻͭͳͪͶͳͲͬͪΔ;͵ͻͰͳͻͪΔͪͳͿͻͷͪͳΒͰ – ͬͰͼͽͳͺͺ;ͽͫͳͶ͵ͭͯͻ;ͭͭͺͻͳͲͬͯͪ
ͻͳΒͰͽͳͼͪͭ ͺ ͽͻͱͳͳͷ ͵ͻͳͽͰͻͳΒ;ͷͳͷͪ ͭͅ;Εͳ ͯͭͬͻ ͷͱͰͷ ͽͻͪͱͳͽͳ ; ͬͻͪΕͪΔ;
ͯͳͭͳͽͰͽͪͬͳͪͻͼ͵ΒͺͻͿͰͼͳΒͳ
;ͺͻͿͰͼͳͪͶΒͼͪͷͻͰͭ;ͶͪͳΒͳ
ͰͿͳ͵ͪͼͳΒͰͷͺͻͪͬͼ;Ό;
͵ͪͳ ; ͵ͻͰͳͻͪΔ;ͯͭͬͻͰͪͳͪͶͰ͵;Ͷͽ;ͻͰͼͽͻͪͽͰͭͳΒͰ ̽ͻ;ͽͬͯ;ͫ͵ͲͪͭͶͳͫΓͰ ;
ͽͪͫͶͳͯ ͱͳͬ ͫͶͪͽ
͵ͪ ͽ ΒͰ ͪͰ
ͼͪͯͪ ͳ ͯͷͪ ͽͻͰͫͪͶ ͫͳ ͯͪ ͺͻͳͼͽ;ͺͳ ͼͳͲͳͿͬͼ͵ͷ
ͺͼͶ; ͺͻͷͰͰͬͻͰͯͼͰͷͪͽͻͳͰͽͪͫͶͳͯͳͲͳͻͪͰ ͳͽͪͶͪ͵Ͱ ͺ;ͫͶͳ͵Ͱ ;ͶͪͭͪΔͳͷͪ; ͵ͬͪͶͳͽͰͽ
ͲͫͳΓͰͽͪͷͺͰ
͵ͪͳͺͻͰͼ;ͷͰͯͳΒͼ͵ͭͺͳͼͷͰΔͪͬͪΔͪͭͻͪΌͪͪ
̸̸͉͉͉̺͇͉̈́́͋̾͋͌́́͆͋̾͆̾͋́̀́
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͠ͰͬͽͬͳΕ
̀
t͈Ͷͳͽͳ͵ͪ Ͱ
͵;Ͷͽ;ͻͪ;ͲͪͭͻΓͪΒ;ͽͪͫͶͳͯͪ ͼͰͺͽͰͷͫͪͻ
;͆ͬͪ
ͼͻͺͼ͵ͪ ͺͶͳͽͳ͵ͪ ͷͳͼͪ
ͺͼͰͫͪ ͳͲͯͪΔͪ
̓;Ͷͽ;ͻͪ ͺͶͳͽͳ͵ͪ
̹Ͱͭͻͪͯ
ͼͽͻ –200.
̽ͼͽ;ͺͪhttpwww.nspm.rs/posebna-izdanja/kulturna-politika.html#2.
͠ͰͬͽͬͳΕ
̀
͈Ͷͳͽͳ͵ͪ Ͱ
͵;Ͷͽ;ͻͪ;ͲͪͭͻΓͪΒ;ͽͪͫͶͳͯͪ–ͅͰͯͳΒͼ͵ͻͰ͵ͰͽͳͻͪΔͰ̽Ͱͬ
ͰͬͳͰ̽ͪͪͼ͇ͶͪΒͳͲͯͪΔͰͯͼͽ;ͺͪ httpwww.danas.rs/dodaci/nedelja/medijsko_ re-
ketiranje.26.html news_id <ͺͻͳͼͽ;ͺΓͰ Β;ͶͪͭͯͳͰ>
̓ͰͶͰͻ
̽
ͅͰͯͳΒͼ͵ͪ͵;Ͷͽ;ͻ̹ͪͰͭͻͪͯClio.
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̹
͉ͲͰͼͽͳͶ
͋
̾ͶͰͷͰͽͳͬͳͪͻͼͽ͈ͬͪͯͭͻͳͪ͏́̽– ́ͼͽͳͽ;ͽͲͪͷͰͯͳΒͰ
Conboy, M. (2010). The MBOHVBHFPGOFXTQBQFSTTPDJPIJTUPSJDBMQFSTQFDUJWFT-POEPO$POUJOVVN
ͪͅ͵Ͷ;ͪ
ͅ
̻;ͽͰͫͰͻͭͬͪͭͪͶͪ͵ͼͳΒͪ͏ͳͬͳͶͳͲͪͳΒͪ͵ΔͳͭͰ̹Ͱͭͻͪͯ͆Ͷͳͽ
ͪͅͶͬͳΕ
ͅ
t̓ͷͰͻͳΒͪͶͳͪͼͺͰ͵ͽͳͽͪͫͶͳͯͳͲͪͳΒͰͯͰͬͰͽͪͷͺͰ;̹ͳ͎i
;̺ͅͳͶͳ
ͼͪͬΓͰͬͳΕ ;ͻ
͆ͪ;͵ͪͳͭͶͫͪͶͳͲͪͳΒͪ, 2/1. ͌ͳͬͰͻͲͳͽͰͽ́ͼͽ͊ͪͻͪΒͰͬ
͍ͳͶͲͿͼ͵ͳͿͪ͵;Ͷ
ͽͰͽ͈ͪͶͰ
ͼͽͻ–
ͪͯͅͰͻ
ͦ
̻Ͷͯͼͷͳͽ
̾
̻ͶͫͪͶͳͲͪͳΒ̹ͪͰͭͻͪͯClio.
ͅͳͶͰͻ
͊
5BCMPJE+VSOBMJTN
5IF$PODJTF&ODZDMPQFEJBPG&UIJDTJO1PMJUJDTBOEUIF.FEJB. San
%JFHP"DBEFNJD1SFTT
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͋ͪͫͶͳͯͳͲͪͳΒͪ ͯͰͬͰ ͽͪͷͺͰ ; ͊ͻͫͳΒͳ ̽ͼͽ;ͺ ͪ
httppescanik.net/mediji-u-srbiji/ <ͺͻͳͼͽ;ͺΓͰ Β;ͶͪͭͯͳͰ>
3BOUBOFO
͋
5IF.FEJBBOE(MPCBMJ[BUJPO-POEPO4BHFQVCMJDBUJPOT
Sparks, C., Tulloch, J. (eds.) (2000). 5BCMPJE5BMFT(MPCBM%FCBUFTPWFS.FEJB4UBOEBSET/FX:PSL
Rowman & Littlefield
͋ͯͻͬͳΕ
͆
t͋ͪͫͶͳͯͳͱ;ͻͪͶͳͲͪͷi. ͏ͅ–ͪͼͺͳͼͲͪ;ͺͻͪͬΓͪΔͰ͵ͷ;ͳͳͻͪΔͰͷ,
ͫͻ
ͼͽͻ–̽ͼͽ;ͺͪhttpwww.fpn.bg.ac.rs/arhiva/sites/default/files/wp-content/uploads/
CM01.pdf.
͍ͳͯͶͰͻ
͉
.FEJBNPSQIPTJT–ͻͪͲ;ͷͰͬͪΔͰͬͳͷͰͯͳΒ̹ͪͰͭͻͪͯClio.
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͎Ͱͻͷͪ
̾͊
ͅͰ͵Ͱͼͳ
͉̺
̻ͶͫͪͶͳͷͰͯͳΒͳ̹ͰͭͻͪͯClio.
httpwww.informer.rs/vesti/srbija/100207/FOTO-DOMINACIJA-INFORMERA-SAJMU-
MEDIJA-Najvece-zvezde-najbolje-novine
httpwww.vreme.co.rs/cms/view.php idprintyes
httppescanik.net/mediji-u-srbiji/
͈Ͷͳͽͳ͵ͪ ͯͯΒ;ͪͯͫͻΒͪ
ͭͯͳͪ$9*7
ͯ
ͭͯͳͪ$9*7
̽ͪͪͼ ͯͯΒ;ͪͯͫͻΒͪͯ–7.202.
̺ͰͰͻΔͰͬͼͽͳ ͯͯΒ;ͪ
ͭͯͳͪ-9*7
176
̺͌̈́́ͣ
͉͇̺́͋́ͣ͋ͪͫͅͶͳͯͳͲͪͳΒͪͽͪͷͺͰ;͊ͻͫͳΒͳ͵ͪͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ
̹Ͷͳ ͯͯΒ;ͪͯͫͻΒͪͯ
́ͿͻͷͰͻ ͯͯΒ;ͪͯͫͻΒͪͯ
̓;ͻͳͻ ͯͯΒ;ͪͯͫͻΒͪͯ
TATJANA M. VULIſ
MARTA S. MITROVIſ
SUMMARY
The first decade of the 21st century was characterized by a growing number of tabloids both around the
world and in Serbia, so this decade can almost be labelled as the decade of tabloid journalism. This pheno-
menon was mainly triggered by commercial reasons, but we cannot neglect the trend of a lack of
accountability for publicly spoken words. In the past ten years in Serbia, tabloids were generally initiated as a
section of the daily newsletters, and their huge circulation seems to be able to confirm the hypothesis that
democracy is much more stimulating for tabloid press than for serious press. For Giddens, globalization has
EFFQFSSPPUTJOUIFQBTU
iUIFUFSNHMPCBMJ[BUJPOIBTDPNFGSPNOPXIFSFUPCFFWFSZXIFSFu (JEEFOT
When it comes to media, globalization process itself has helped tabloidization to expand and take root. For
UIFQVSQPTFPGUIJTQBQFS
UIFBVUIPSTXJMMUBLFGJWFEBJMZOFXTQBQFST1PMJUJLB, #MJD, Danas, ,VSJS and *OGPS
mer and use quantitative and qualitative analysis to identify tabloid headlines and news with the elements of
tabloidization.
,&:803%4HMPCBMJ[BUJPO
UBCMPJEJ[BUJPO
EBJMZOFXTMFUUFST
IFBEMJOFT
OFXT
177
--
316.662-
̸̸͉́̓͠ͅ ̸̸̻̓͡1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
͇͊͏̸̸̸͎͇͇̺͇́̈́͆́͊͋͋͌͊̈́̽́͌̓͊͊̓͠͠ͅ
͉͇̺́͋́ͅ͏̸͇͈͇́̓͊̈́̾̽́͏̸͈͉͇͏̸̾͊
̸̸̻͇̹̈́̈́́̀͏̸̸̸̸̸͉͎̺́̾́͋͆́̽̾͑͆͢͠
͇͇̺͇͎̓͊͌́̾͋́́͠ͅ
1
galjakmarija@gmail.com
178
̸̸̸̸͉̻́̓̓͊͠͡ͅͳΒͪͶͳͼͽͪͽ;ͼͷͶͪͯͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ͵ͪͺͼͶͰͯͳͪ
̺͇͌̽
͊ͬͰͽͼ͵ͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͳͳΒͳΒͰͳΓͼͽͬͪͻͪΔͰΒͰͯͳͼͽͬͰͭͽͻͱͳͽͪͪ͵ͷͰΕͰ
ͫͳͽͳͼͽͬͻͰͳ;ͼͶͬͳͲͪͼͶͫͯͪͳͰͼͷͰͽͪͺͻͽ͵ͳͳͻ͵;ͶͪͳΒ;͵ͪͺͳͽͪͶͪ
ͻͪͯͰͼͪͭͰͳ
ͼͬͳͬͻͼͽͪͻͫͰͳ;ͼͶ;ͭͪ
ͲͪͺͼͶͰͯͳ;ͳͷͪΒ;ͽͯͪͱͳͬͳͷ;tͯͻ;ͽͬ;ͻͳͲͳ͵ͪi
͵ͪ͵ͪͭͶͫͪͶ
ͷ
ͽͪ͵ͳͪͶ͵ͪͶͷͳͬ;
̓ͪ͵ͺͳͰ͌Ͷͻͳ̹Ͱ͵t̻ͶͫͪͶͳͲͪͳΒͪͯͬͯͳͯͳͻͰΔͪΒͰͿͽͳͰͻͪͯͰͼͪͭͰ
͵ͪͳͽͺ;
ͽͪΔͪͬͰͶͳ͵ͭͫͻΒͪͲͪͺͼͶͰͳ͵ͪͬͳ͵ͬͪͻͪͯͰͼͪͭͰi ̹Ͱ͵
ͼͽͻ
͌ͽΒͼͬͰͽͼ͵Β
tͻͪͼͺͯͰͶͳͻͳͲͳ͵ͪiͺͼͰͫͼ;ͶͰͺͻͶͰͰ͵ͷͼ͵ͳͰͻͪͲͬͳΒͰͰͲͰͷΓͰ
ͲͰͷΓͰ͵ΒͰͼ;ͫͳͶͰ
ͼͳΒͪͶͳͼͽͳ͵ͭͯͻ;ͽͬͰͭ;ͻͰΌͰΔͪͳͳΒͪΒͰͰ͵ͷͳΒͪͫͳͶͪͲͪͼͬͪͪͪͺͶͪͼ͵ΒͺͻͳͬͻͰͯͳ
͵ͪͽΒͰͽͼͶ;ͪΒͼͪ͊ͻͫͳΒͷ͌ͬͳͷͲͰͷΓͪͷͪΒͰͪͼͽͪͶͬͰͶͳ͵ͼͳͻͷͪͽͬ
ͼͳΒͪͶͻͪͼ
ͶΒͪͬͪΔͰ ͳ ͺͻͪͼͽ ͰͲͪͺͼͶͰͳ Ͳͫͭ ͯͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͰ ͳ ͲͪͷͳͻͪΔͪ ͺͻͳͬͻͰͯͭ ͱͳͬ
ͽ͇ͪ ͽ ΒͰ ͪΒ͵ͪͻͪ͵ͽͰͻͳͼͽͳͳΒͰ Ͳͪ ͭͶͫͪͶͳͲͪͳΒͼ͵Ͱ ͳ ͽͻͪͲͳͳΒͼ͵Ͱ ͺͻͰͼͰ ΒͰͼͽͰ ͽ ͽ
ΔͳͬͰͰͭͪͽͳͬͰͺͼͶͰͯͳͰͳͼ;ͺͯΒͰͯͪ͵ͼͰͽͳͶͳͼͬͳͼͶΒͰͬͳ;ͯͻ;ͽͬ;͊ͪͬͽͰͻͰͽͰͭͪͽͳ
ͬͳͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰͳͽͻͪͲͳͳΒͰͺͯͰͶΒͰͻͪͯͳͽͬ
ͼͰͼ͵ͼͽͪͬͳͽͬ
ͰͲͪ
ͺͼͶͰͳ
ͷͶͪͯͳͳͻͪͯͳͳͽͺ;ͽͰͳ ͼͪͺͼͶͪ͆ͪ;ͯͪͻ;ͼͳͻͷͪͽͬͪͳͫͰͲͪΌͪ;ͰͶΒ͊ͻͫͳΒͳ
ͪͳͪͺͻͼͽͻ;̓ͼͬͪͳͅͰͽͳΒͰ
ͺͻͬͳͼ;ͼͰͪͶͳͺͰͲͳͰͻͳͳͰͯͳ͵ͰͺͳͻͪͪͳͳͬͪͶͳͯ
ͪͶͳͪ
ͻͪͯͰͼͺͼͫͪͶͳͪͳͷͶͪͯͳ͵Ͷͬͪͳͳͬͳͼ͵ͫͻͪͲͬͪͳ͵ͪͯͻͬͳ͵Βͳͭͯͳ
ͪͷͪͰͷͭ;ͯͪͪΌ;ͲͪͺͼͶͰΔͰ
ͽͰͪΒͷͶͪΌͪͺͺ;ͶͪͳΒͪͯͰͰͺͻͰͯ͵Ͷͼ͵ͭͳ͵Ͷͼ͵ͭ;Ͳͻͪͼ
ͽ͇ͪͬͳͳͯͻ;ͭͳͳͳͳͯͬͰͶͳ ͼ;ͼͻͺͼ͵ͯͻ;ͽͬͯͪΒͬͰΕͰͭ ͼͽͰͺͰͪͫͰͯͰ
ͼͳͻͷͪͽͬͪͳ
ͫͰͲͪΌͪ
́ͷͪΒ;Εͳ;ͬͳͯ;ͪͺͻͰͯͪͬͰͯͰͰͳΔͰͳͰ
͵ͪͳΒͰͯͼͬͰͺͽͰͼ;ͷͻͼͽͪΔͰ͵ΒͰͳͲ
ͯͪͪ;ͯͪͺͼͽͪΒͰͼͬͰͽͰͱͰͳͫͰͼͺͰͻͼͺͰ͵ͽͳͬͳΒͰ
ͪͺͶͪͲͰΕͳͯͽͭͪͯͪ͵ͪͼͳͶͭͻͪͯͳͷ;
ΒͰͯΒͯ͵Γ;ͳ;ͼͽͪͬͪ͵ΒͪͼͰͫͪͬͳͺͳͽͪΔͰͷͺͻͰͬͰͳΒͰͼͳͻͷͪͽͬͪͳ͵Βͪͼͺͻͬͯͳͼͳͼ
ͽͰͷͼ͵ͰͷͰͻͰ;ͲͪͽͳͽͳͼͳΒͪͶ;ͭͻͱͰͳͶͳͪ
ͺͻͯͳͰͳͷͪͻͭͳͪͶͳͲͬͪͳͯͻ;ͽͬͰͳ
ͭͻ;ͺͪ
ͪͽΒͰͅͰΌ;ͺͽͳͼ͵ͳͰͽͪͻͲͪͼͳΒͪͶͳͻͪͯ;̓ͼͬͼ͵ΒͅͳͽͻͬͳͳͺͯͳΒͷͼ;
ͳͭͰͻͰͳΒͷ ͺͽͳͰ ̓ͼͬͼ͵ͪ ͅͳͽͻͬͳͪ
̀ͬͰͪ
͵ͪ ͳ ͈ͰΕ
́ͼͽ͵ ͳ ̓Ͷͳͪ
; ͻͪͯ; ͼͪͷ
ͱͰͶͰͶͪͺͻͬͰͼͽͬͰͯͪ;͵ͪͱͰͷͪͽͪͷ;ͼͽͻͪ;ͳͺͼͶͰͯͳͰͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͺͻͳͬͪͽͳ
ͲͪͳΒͰ ;ͺͻͰͼ; ͽͻͪͲͳͳΒͰ ͵Βͳͼ; ;ͼͶͬͳͶͳ ͺͻͰͼͯͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͰͳͲͪͷͳͻͪΔͪͼͬͳ
ͫͶͳ͵ͪͺͻͳͬͻͰͯͰͪ͵ͽͳͬͼͽͳͳ͵ΒͳͲͪͺͼͶͰͯͳ;ͳͷͪΒ;ͺͻͪͼͽͰͲͪͺͼͶͰͼͽͳͳͼͳͻͷͪͽͬͪ
ͼͬͳ͵ͪͽͰͭͻͳΒͪͼͽͪͬͳͽͪͬͪ
ͪͺͼͰͫͷͶͪͯͳ
͵ͪ͵ͪͳͬ;ͰͶͰ͊ͻͫͳΒͰͽͪ͵ͳͪͺͻͼͽ
ͻ;̓ͼͬͪͳͅͰͽͳΒͰͳ̓ͼͬͼ͵ͰͅͳͽͻͬͳͰ
̸͉͋͆̀́͏̸͇́͊͠͏̸͉͉͇́̈́͆̾͊͋͌̓͋͌̾́͊͠͏̸͈͉͇̹́̈́͆́̈́̾́͠ͅ
̸̸̸͉̀̾͌͋͆̀́͡ͅ͏́́͠
͋ͻͪͲͳͳΒͪͼͰͪΒͰΕͰͯͰͿͳͳͰ͵ͪͻͰͿͻͷͪͳͺͻͷͰͪͬͶͪͼͳ͵ͳͯͼͪ
ͽͲͬͺͻͳ-
ͬͪͽͳͲͪͳΒͪͅͰΌ;ͽͳͷ
ͽͻͪͲͳͳΒͪͼͰͰ ͷͱͰͺͳͼͽͬͰͽͳͽͳͼͪͺͻͳͬͪͽͳͲͪͳΒͷ
ͺͼͰͫͼͪͺΓͪ
͵ͪ͵ͷ ͵Βͪ ΒͰ ͼͺͻͬͰͯͰͪ ; ͊ͻͫͳΒͳ ͋ͻͪͲͳͳΒͪ
;Ͳ ͯͰͷ͵ͻͪͽͳͲͪͳΒ; ͳ ͯͰͷ͵ͻͪͽͳͲͪͳΒ;
179
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͻͱͪͬͰ
ͳ;ͺͻͳͬͻͰͯͳͲͪͳͬͳͰͯͺͻͳͬͪͽͳͲͪͳΒͰ
ΒͰͻͼͪͷ;ͼͳΒͪͶΒͼͿͰͻͳͲͪͳͯͻ;ͭͪͳ
Β;ͺͯͰͶ;ͯͭͬͻͼͽͳͳͯͻ;ͭͪͳΒͳͪͳͿͳͪͼͳͻͪΔͪ ͵ͪͯͪΒͰͻͰͳͼͽͳͽ;ͳΒͪͷͪ;ͼͳ
ΒͪͶΒͼͿͰͻͳ
͊ͪͽͻͪͲͳͳΒͷͼͰͻͪͯͳ͵ͪͶͺͬͰΕͪͬͪͼͪͷͯͭͬͻͼͽͺΒͰͯͳͪͪͳͺͻͯͳͰ
͵ͪ͵ͲͪͽͰ͵;Εͳ
ͼͬͪ͵ͯͰͬͳͳͬͱͳͬΓͰΔͪ
ͽͪ͵ͳͲͪͼͳΒͪͶ;ͼͳͭ;ͻͼͽ
͵ͪ͵;ͽ͵;ͻͪͯͭ
ͬͰ͵ͪ
ͽͪ͵ͳ ͺͼͶͰ;ͯͫ;ͼͽͪͻͼͽͳͳͰͷͭ;ΕͼͽͳͻͪͯͪͳͺͻͳͬͻͰΌͳͬͪΔͪ̓ͪ͵ͪͬͯͳͳ̹ͱ
ͅͳͶͰͬͳΕt́ͷͪΒ;Εͳ;ͬͳͯ;ʮ͵ͪͽͪͼͽͻͿͳͰʮ ;ͼͶͬͰ;͵ΒͳͷͪͼͰͼͪͬͻͰͷͰ ͺͼͽͼͳΒͪͶͳͼ
ͽͳ͵
ͼͻͺͼ͵ ͯͻ;ͽͬ ͼ;ͳͶ ͼͪ ͺͽͻͰͫͷ ͼͽͻ;͵ͽ;ͻͪͶͰ ͽͻͪͼͿͻͷͪͳΒͰ
; ͺͼͶͰͯΔͰ ͯͬͰ
ͯͰͰͳΒͰ
ͷͱͰͷͯͪ͵ͼͽͪͽ;ΒͰͷͯͪͼ;ͽͳ;ͼͶͬͳͼͪͷͪ͵;ͽͳΒͰͳͲͽͻͳͶͳͻͪͲͬΒͳͭͶͫͪͶͳ
ͲͪͳΒͼ͵ͳͽͻͰͯͺͬͭͳͼͽͻͳΒͼ͵ͭͪͻͪͼͽͪΔͪͯͻ;ͽͬͰͳͰΒͰͯͪ͵ͼͽͳi ͅͳͶͰͬͳΕ
ͼͽͻ
.
͈ͻͳͬͪͽͳͲͪͳΒͷ ͯͻͱͪͬͰ ͳ ͯͻ;ͽͬͰͰ ͼͬΒͳͰ ; ͊ͻͫͳΒͳ ͯͶ ΒͰ ͯ ͺͽͺ;Ͱ ͫ;ͼͽͪͬͰ
ͺͻͳͬͻͰͯͰͪ͵ͽͳͬͼͽͳͼͬͳͬͰͶͳ͵ͳͺͻͰͯ;ͲͰΕͪͳͳͯ;ͼͽͻͳΒͼ͵ͳͭͳͭͪͪͽͪͺͺ;ͽt̀ͪͬͯͪ̀ͪͼͽͪ
ͬͪi;̓ͻͪͭ;ΒͰͬ;
t͉;ͫͳͪi
t͋ͻͪΒͪͶͪiͳt͵ͽͫͻͪi;̓ͻ;Ͱͬ;
t͊ͳͷͺͪiͳt͠;ͷ͵ͪi;̺ͻͪΔ;
t͈ͰͽͶͰͽ͵Ͱi;͋ͻͼͽͰͳ͵;
tͪͭͅͻͷͪi;̓ͻͪΓͰͬ;
t͊ͶͫͯͰi;͐ͪ͵;
t̓ͻ;ͳ͵ͪi;̺ͪΓͰͬ;
t̀ͻ͵Ͱi;͑ͪͺ;
t͊ͪͻͽͳͯͪi;͊ͷͰͯͰͻͰͬ;
t͆ͬ͵ͪͫͰͶͪi;͆ͬͷ͊ͪͯ;
́͆ͅ-ͪͳ̾́͆ͳ-ͪ;
͆ͳ;
͵ͷͫͳͪͽͪt͋ͻͰͺͪi;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͪͫͻͳ͵ͰͪͬͳͰͬͳ ;͌ͻͰͬ;ͳͯͻ
͊ͬͪ͵ ͯ ͪͬͰͯͰͳ ͺͻͰͯ;ͲͰΕͪ ͲͪͺΓͪͬͪͶ ΒͰ ͳͲͷͰΌ; ͳ ͻͪͯͳ͵ͪ ͈ Δͳͬͷ
ͭͪͰΔ;;ͬͳͷͭͻͪͯͬͳͷͪͪͼͽͪΒͰͺͰͻͳͯͱͳͬͽͪͻͰΔͪ
ͺͻͰͱͳͬΓͪͬͪΔͪͳͰ͵ͳͬͪΔͪͺͷΕͳ
ͯͯͻͱͪͬͰ͋ΒͰͲͪͯͳͻͰ͵ͽ;ͺͼͶͰͯͳ;ͳͷͪͶͽͯͪΒͰt͌͊ͻͫͳΒͳ ͻͪͯͳ͵ͪͼͽͪͶͫͰͲ
ͺͼͶͪi ̈́ͪ͵ͳΕͰͬͳΕ
ͼͽͻ
͌ ͺͻͳͶͭ ͽͷͰ ͳ ͅͳͶͰͬͳΕ ͪͬͯͳ t͌͵Ͷͳ͵ ͼͰ ͼͶͳͷ ͪ ͬͳΒͰ
ͯͬͯͰͰͳΒͼ͵Ͱ
ͼͪͲͪΒͰͯͺͻͳͼͰͺΒͰͯͳͳͼͻͺͼ͵ͳͼͳͶͭͪ
͵ͪͳͪͰͷͺͳͻͳΒͼ͵ͰͪͶͪͲͰ
ͯ͵Βͳͼ;Ͱ͵ͳ
ͯ Δͳ ͫͻͪͲͶͪͭͪͳ ; Ͱ͵Ͷͳ͵ ͺͰͽͭͯͳΔͳ ͳͲͬͰͽͪΒͪ ͵Βͳ ͼ; ;ͻͪΌͰͳ ; ͊ͳͶ͵ͷ
ͳͼͽͳͽ;ͽ; ͍ͳͶͲͿͼ͵ͭ Ϳͪ͵;ͶͽͰͽͪ ; ̹Ͱͭͻͪͯ;
͵ͪͻͪ͵ͽͰͻ; ͺͼͽͼͳΒͪͶͳͼͽͳ͵Ͱ ͽͻͪͲͳͳΒͰ
ͼͻͺͼ͵ͭͯͻ;ͽͬͪ
ͯͪͼͰͷͱͰͲͪ͵Γ;ͳͽͳͯͪͼ;ͼͬͰ͵ͶͪͼͰͼͶΒͰͬͳ ¢ ͼͳͷͺͶͳͽͳ͵-ͺͻͳͬͻͰͯͰ
ͰͶͳͽͰ – ʮͭ;ͫͳͽͳͳ ͽͻͪͲͳͳΒͰʮ ͊ͬͳ ͰͺͬΓͳ ͳ ʮ͵ͻ;ͺͳʮ
ͯͻ;ͽͬͰͳ ͺͻͰͼͳ
ͳͲ -ͳ
ͭͯͳͪ -ͭ ͬͰ͵ͪ
Ͱ ͼͪͷ ͯͪ ͼ; ͼͳͻͷͪͳͶͳ ͰͶ͵;ͺ ͼͻͺͼ͵ ͯͻ;ͽͬ- tͭ;ͻͪΒ;Εͳi ͭͪ ͳͲ
͵ͻ;ͭͪͺͻͳͬͻͰͯͼͻͰͯΔͰͻͪͲͬͳΒͰͳ;ͯͻ;ͽͬʮ͵ͪͺͳͽͪͶͳͼͽͳ͵ͰͺͰͻͳͿͰͻͳΒͰʮ ¢ Ͱͭͼ;;ͽͳͪͶͳ
ͯͪͼͰͽͯͻ;ͽͬͻͰͼͽͻ;͵ͽ;ͻͳͰͽͪ͵ͯͪͼͰ ͳ
;ΔͰͷ;ΒͪͼͳΒͰͺͻͰͺͲͪΒͰͯͳͿͰͻͰͳΒͪͳΒͪͪ
ͷͪͶͫͻΒ;
ͷΕ;ͳͫͭͪͽ;
ͰͶͳͽ; ͵ͪʮͯͫͳͽͳ͵ͪͽͻͪͲͳͳΒͰʮ
ͳͼͳͻͷͪͰ;ͬͰΕͳ; ͵ͪ
ʮͭ;ͫͳͽͳ͵ͪͽͻͪͲͳͳΒͰʮ
i ͅͳͶͰͬͳΕ
ͼͽͻ
͆ͪͬͰͯͰͳͺͻͰͼͳͼͳͻͷͪͰΔͪͳͻͪͼͶ
ΒͪͬͪΔͪ ͼͽͪͬͳͽͬͪͳͯͪͪͼͫͰͶͰͱͪͬͪΒ; ͼͻͺͼ͵ͯͻ;ͽͬ
ͽͼͰ ͭͶͰͯͪ ; ͼͽͪͶͷ ͺͻͪͼͽ;
ͫͻΒͪͼͳͻͷͪͳͼͪΒͰͯͰͼͽͻͪͰͳͷͪͶͭͫͻΒͪͫͭͪͽͳͳͷΕͳͭͻ;ͺͪͳͺΒͰͯͳͪͪ
̻ͶͫͪͶͯͻ;ͽͬ͵ΒͰͰͲͪͫͳͶͪͲͺͼͷͪͽͻͪͷͳͲ;ͭͶͪͶ͵ͪͶͳ;ͼͶͬͪͳͼͬͰͽͼ͵ͭͼͳͼ
ͽͰͷͪͺͳͬͪͪͻͪͬͽͰͱͳͯͬͪͼͬΒͪͽͰͷͰΓͪ
;ΒͰͯͳͯͬͪͼͬΒͪͼ;ͺͻͽͪͺͶͪͰ͵ͼͺͪͲͳΒͳͶͳͫͰ
ͻͪͶͭ͵ͪͺͳͽͪͶͳͲͷͪͳͪ͵ͽͳͬΒͼͳ-Ͱ͵ͷͼ͵Β;ͶͲͳͯͻͱͪͬͰ͌ͷͰͻͳ;͵ΒΒͼ;ͬͪͯͬͪͺͶͪ
;ͻͪͬͽͰͱͳͳͽͪͬͪͭͶͫͪͶͪͯͻ;ͽͬͰͪͼͽͻ;͵ͽ;ͻͪͺͼͽͪΒͰ;ͻͰͶͪͽͳͬΒͼͽͪͫͳͶͼͽͳ͊ͶͪͫΓͰ
ΔͰͼͳΒͪͶͰͼͽͪͫͳͶͼͽͳͯͻͱͪͬͰͳΔͰͰͰ͵ͷͼ͵ͰͷΕͳͯͬͰͶΒͰͯΒͪͪΔͪͰͶͳͫͰͻͪͶͳͲͷͪ
ͳͼͬͳͫͶͳ͵ͪͼͳΒͪͶͰͺͪͽͶͭͳΒͰ
͵ͪͽͼ;ͼͳͻͷͪͽͬ
͵ͻͳͷͳͪͶ
ͪͼͳΓͰ
ͽͰͻͻͳͲͪͷͳ
180
̸̸̸̸͉̻́̓̓͊͠͡ͅͳΒͪͶͳͼͽͪͽ;ͼͷͶͪͯͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ͵ͪͺͼͶͰͯͳͪ
ͼͶ͌ͺͻͳͶͭͽͷͰͳ͈Ͱͽͪͻ̸ΌͰͶ͵ͬͳΕͪͬͯͳͯͪt̻ͶͫͪͶͳͲͪͳΒͪͼͽͬͪͻͪͷͭ;Εͼͽͯͪͽͻͪ
ͼͪͳͪͶͰ ͵ͻͺͻͪͳΒͰ ͻͪͲͬͳΒͰͳ ͵ͪͺͳͽͪͶͳͼͽͳ͵ͳ ͲͰͷͪΓͪ ; ͳΓ; ͼͽͬͪͻͳͬͪΔͪ ͼͬΒͳ
ͳͽͰͻͰͼͪ ͼͽͳͪΔͰ ͺͻͿͳͽͪ
ͯͷͳͳͻͪΒ; ͪͯ ͪͳͪͶͳͷ Ͱ͵ͷͳΒͪͷͪ
ͪ ͼͬͰ ͺͯ Ͷͪͱͳͷ
ͳͲͭͬͻͷͱͰΓͰͻͪͲͬͳΒͰͳͯͪͺͯͼͽͪ͵;ͻͪͲͬΒͰͻͪͲͬͳΒͰͳi ̸ΌͰͶ͵ͬͳΕ
ͼͽͻ
͇ͬͳ
ͺͻͰͼͳ ͳ ͺΒͪͬͰ ͼ; ͲͪͬͪͽͳͶͳ ͊ͻͫͳΒ; ͺͼͶͰ ̸͇͆͋ ͫͷͫͪͻͯͬͪΔͪ ͭͯͳͰ ͳ ͲͪͺͰͽͰ
ͽͻͪͲͳͳΒͰ͵Β;ΒͰͫͰͶͰͱͳͶͪͺΓͪ͵ͪ͵ͪͺͻͳͬͪͽͳͲͪͳΒͪ
ͭͪͰΔͰͼͬͳͫͶͳ͵ͪͺͻͳͬͻͰͯͰͪ͵ͽͳͬ
ͼͽͳ
ͼͽͬͪͻͪΔͰͬͰͶͳ͵ͳ͵ͽͳͭͰͪͽͪͯͻͪͯͳ͵ͪ͵Βͳͼ;ͳͲͭ;ͫͳͶͳͺͼͪ
ͺͪͻͽͳΒͼ͵ͭͻͪͲͻͪ;
ͪͬͪΔͪͳ;ͳͽͪͬͪΔͪͼͬͳͫͶͳ͵ͪͻͰͭ;Ͷͪͻͭ Ϳ;͵ͳͳͼͪΔͪͯͻͱͪͬͰͳΔͰͳͳͼͽͳͽ;ͳΒͪͪ
ͺͻͪͬͳͷͳͲͪ͵ͳͽͳͷͼͬͪͷͪ
́ͼ͵;ͼͽͬͪͯͻ;ͽͪͬͪ͵Βͪͼ;;Ͱ͵ΒͿͪͲͳͼͬͭͻͪͲͬΒͪ;ͼͺͰͼͺͻͬͰͶͪ͵ͻ;ͺͰͳ͵ͻͰͳͽͰ
ͻͰͿͻͷͰ
ͺͻͰͶͪͲͰΕͳͳͲΒͰͯͭͽͳͺͪͰ͵ͷͼ͵ͭͼͳͼͽͰͷͪ;ͯͻ;ͭͳ
͵ͪͳͳ͵Βͪͼͪͯͪ;ͼͺͰ
ͼͽͬͪͻ;Β;ͬͪΒͺͻͰͶͪͲ ͺͺ;ͽ̓ͳͰ
͆ͻͬͰ͵Ͱ
͍ͳͼ͵Ͱ
ͪͅΌͪͻͼ͵Ͱ
͉;ͼͳΒͰ
ͪͺͶͳͽͳ͵ͳͬͻ
̺Ͷͪͯͪͳͯͻ;ͭͰͳͼͽͳͽ;ͳΒͰͼͳͼͽͰͷͪͰͺͻͳͷͰΔ;Β;
ͽͪͼΒͰͰͷͳͬͯͬͰͶ;ͼͽͪΔͰͰ͵ͷ
ͼ͵ͭ ͫͪ͵ͻͽͪ ͳ ͺͻͳͬͻͰͯͭ ͵ͻͳͷͳͪͶͪ Ͳͫͭ ͺΓͪ͵ͪ͵Ͱ ͺͻͳͬͪͽͳͲͪͳΒͰ
͵ͪ ͳ ͼͬͳ ͫͶͳ͵ͪ
ͼͳͻͷͪͽͬͪ
;͵ΒͰͷͼͰͯͪͪͼͪͶͪͲͳͺͻͰ͵ͭͻͪΌͪͪ͊ͻͫͳΒͰ͇ͬͼͽͪΔͰΒͰͪ̓ͼͬ;ͳͅͰͽ
ͳΒͳΒͽͰͱͰ
ΒͰͻͼͪͺͻͳͷͰͷ̹ͻͳͼͰͶͼ͵ͭͼͺͻͪͲ;ͷͪͼͻͺͼ͵ͰͯͻͱͪͬͰͳͼͻͺͼ͵ͳͳͼͽͳͽ;ͳΒͪͪ
ͬͷͺͻͼͽͻ;ͬͳͰͰΕͰͫͳͽͳ
͇͊͏̸̸̸̸͈͉͇̹͉̹͉͎͇̺͇͈͉̺́̈́͆́̈́̾́͊́̾́̾̾̀́̾̀́̈́̿̾̾͢͢͠͠ͅͅ
͇ͯͷͪͺͲͪͬͻͰͽ͵;̸͇͆͋ͪͭͻͰͼͳΒͰͭͯͳͰ͊ͻͫͳΒͪͼͰͼ;ͳͶͪͼͪͫͻΒͳͷͰͻͰͰͳͷ
Ͱ͵ͷͼ͵ͳͷ
ͺͶͳͽͳ͵ͳͷͳͼͳΒͪͶͳͷͺͻͫͶͰͷͳͷͪ̽ͻͱͪͬͪΒͰͷͻͪͶͪͯͪͺͻͰͯ;ͲͷͰͰͰͻͭͳͰ
ͷͰͻͰ;ͻͰͪͬͪΔ;
1
ͺ͵ͻͰͽͪΔͪͺͻͰͼͪͼͬΒͳͼ͵ͰͽͻͪͼͿͻͷͪͳΒͰ ͪͯͼͻͰͯͼͽͬͳͷͪͻͪͯͪ͵Βͪͼ;ͫͳͶͪ;ͼͽͪͽ;ͼ;
ͯͻͱͪͬͰͳͯͻ;ͽͬͰͰͼͬΒͳͰ
ͺ͵ͻͰͽͪΔͪͺͻͰͼͪͺͻͳͲͬͯΔͰ
ͼͪͫͯͰͬͪΔͪͳͽͻͱͳͭͻͰͭ;ͶͳͼͪΔͪͰͪͼͬͳͺͻͰͻͪͷͫͰͳͺͻͳͲͬͯͪ
͵ͷ;ͪͶ
ͳ;ͼͶ;ͭͪͳͰͶͰ͵ͽͻͳͰͰͰͻͭͳΒͰ
4
ͫͰͲͫͰΌͰΔͪͼͬͳ;ͼͶͬͪͲͯͻͪͬͼͽͬͰͰͲͪͽͳͽͰͭͻͪΌͪͪ
ͫͰͲͫͰΌͰΔͪͺͻͪͬͪͳͲͫͶͪͼͽͳͺͰͲͳΒͼ͵ͭͳͳͬͪͶͳͯͼ͵ͭͼͳͭ;ͻͪΔͪ
6
ͫͰͲͫͰΌͰΔͪͼͬͳͺͻͪͬͪͳͲͫͶͪͼͽͳͼͳΒͪͶͰͲͪͽͳͽͰ
ͫͪͻͪͳͬ;ͯͻͱͪͬͭͼͽͪ
ͻͪΔͪͼͳ-ͷͪͽͰͻͳΒͪͶͪΒ;ͭͻͱͰͳΒͰͷͼͽͪͬͳͽͬ;
̹ͶͳΕͳͅͳͶͳΕ͵Βͳͼ; ͺͻͪͽͳͶͳͺͻͷͰͰͼͻͺͼ͵ͭͯͻ;ͽͬͪ;ͽͻͪͲͳͳΒͳͺ͵ͻͰ;ͽͰͺͻ
ͰͼͷͭͶͫͪͶͳͲͪͳΒͰͳͯ;ͷͰͶͳͫͰͻͪͶͰͳͯͰͶͭͳΒͰͽͬͻͯͰͯͪt͈ͻͷͰͰͼͻͺͼ͵ͭͯͻ;ͽͬͪ;
ͽͻͪͲͳͳΒͳͳͼ;ͼͪͷͺͶͳͽͳ͵ͰͳͰ͵ͷͼ͵ͰͺͻͳͻͯͰ
ͬͰΕͼ;ͽͳͬͰͷͪͫͶͳͼͳΒͪͶͳͺͻ
ͫͶͰͷͳ
ͺͻͰͼͬͰͭͪͼͳͻͷͪͽͬ
ͰͲͪͺͼͶͰͼͽ
ͫͰͯͪ
Ͱ͵ͷͼ͵ͪͰͼͳͭ;ͻͼͽͳͫͰͲͪΌͰ ͼͽͪͬ
ͳͽͬͪ
ͺͻͫͶͰͷͳ ; ͫͶͪͼͽͳ ͼͽͪͬͪΔͪ
͵ͪ ͳ ͫͻΒͳ ͫͶͳͳ ͵ͻͳͷͳͪͶͪ
ͪͼͳΓͪ
ͽͰͻͻͪ ͳ
181
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͻ;ͭͳͬͳͯͬͪͼͳΒͪͶͰͺͪͽͶͭͳΒͰ͌;ͼͶͬͳͷͪͯͷͳͪͳΒͰͬͳͺͻͫͶͰͷͪͪͯ;ͼͶͬͳͷͪͻ
ͷͪͶͭ ͳ ͯͼͽΒͪͼͽͬͰͭ ͱͳͬͽͪ ͵ͼͽͳͽ;ͳͰ ͫͻͪͲͪ ͵;Ͷͽ;ͻͰ ͺͻͰͱͳͬΓͪͬͪΔͪ ͳ ͵;Ͷͽ;ͻͰ
ͼ͵;ͯͳͰͳͼͳͻͷͪͽͬͪi ̹ͶͳΕͳͅͳͶͳΕ
ͼͽͻ 117).
͇ͯͫͻΒͳͯͰͿͳͳͳΒͪͼͳͻͷͪͽͬͪͯͪͪͼͼͰͪΒͬͳͰͺͻͳͷͰΔ;ΒͰͯͰͿͳͳͳΒͪͳ͵ͶͪͼͳͿͳ
͵ͪͳΒͪ͌͆́͏͍̾-ͪ
ͺͻͰͷͪ͵ΒΒt͊ͳͻͷͪͽͬͼͰ͵ͶͪͼͳͿͳ͵;ΒͰͪ
r tͪͺͼͶ;ͽͼͳͻͷͪͽͬͯͽ͵ͪi
ͽΒͫΒͰ͵ͽͳͬͳͰͯͼͽͪͽͪ͵ͯͽ͵ͪ
r tͳͼ͵ͳͯͳi
ͪͽͼ;Γ;ͯͳ͵ΒͳͲͪͽͻͰΕͳ; ͺͻͰͶͪͲͰͺͻͪͭͼͳͻͷͪͽͬͪ
r tͻͰͶͪͽͳͬͼͳͻͷͪͽͬi
ͽΒͰͼ͵ͶͪͯͳͲͷͰΌ;ͯͽ͵ͪͶͳͪ͵ΒͪͺͻͳͺͪͯͪΒ;ͬΒ͵ͪͽͰͭͻͳΒͳ
ͳͺͻͬͶͪΌ;Β;ΕͰͭͯͽ͵ͪ͏ͻͽͪͬͭͼͳͻͷͪͽͬͪͼͰͯͻͰΌ;ΒͰͯ-ͺͻͼͰͭͯͽ͵ͪͺ
ͼͽͪͬͳ͵;i ̻ͰͰͻͪͶͪͼ͵;ͺͽͳͪ͌͆
ͼͽͻ
̽ͪͪͼͼͰ;͊ͻͫͳΒͳͺͻͰ͵ͭͻͪΌͪͪͪͶͪͲͳͳͼͺͯͶͳͳΒͰͼͳͻͷͪͽͬͪ
ͯ͵;ͻͪͲͬͳΒͰͳͷ
ͲͰͷΓͪͷͪͺͻͪͭͽͶͰͻͪͳΒͰͬͰͺΒͪͬͰͰͼͷͰͯͪͺͻͰΌͰͯ;͵;ͺͭͫͻΒͪͺͺ;ͶͪͳΒͰ͈ͻͪͼͽ
ͼͳͻͷͪͽͬͪ ; ͊ͻͫͳΒͳ ͲͪͫͰͶͰͱͰ ΒͰ ͪͻͳͽ ͵ͯ ͷͶͪͯͳ Ͷͳͪ
Ͷͳͪ ͵Βͪ ͼ; ͳͲͭ;ͫͳͶͪ ͼͽͪͶ
ͲͪͺͼͶͰΔͰͳͳ͵ΒͳͰͯͫͳΒͪΒ;ͪͯ͵ͪͯ;ͲͪͬͻͰͷͰͯ;ͭͽͻͪΒͰͰͲͪͺͼͶͰͼͽͳ
͵ͯͰ͵ͬͪͶͳ
Ϳͳ͵ͬͪͳͻͪͯͳ͵ͪ
ͼͰΓͪ͵ͪ
ͪͶͳͳtͲͪͺͼͶͰͳͼͳͻͷͪͳiͳͳͲͯͻͱͪͬͪͳͶͳͪ̈́ͪ͵ͳΕͰͬͳΕ
ͪͬͯͳt͊ͻͫͳΒͪΒͰͳͷͪͶͪͬͰͷͪͪͷͫͳͳͲ;͵ͰͺͳΒ;ͼͳΒͪͶͰͺͶͳͽͳ͵ͰͳͼͳΒͪͶͰͲͪ
ͽͳͽͰ
ͬͰͷͪͬͳͼ͵ͳͬͼͳΒͪͶͳͺͻͪͬͪ
ͻͪͲͬͳΒͰͼͳΒͪͶͲͪ͵ͯͪͬͼͽͬͳͻͰͶͪͽͳͬͻͪͲ
ͬͳΒͰ;ͷͻͰͱ;ΒͪͬͳͼͶ;ͱͫͳ͆ͪͱͪͶͼͽ
ͺͼͽΒͪΒͰͬͰͶͳ͵ͳΒͪͲͳͲͷͰΌ;ͻͷͪͽͳͬͭͳͼͽͬͪͻͭi
̈́ͪ͵ͳΕͰͬͳΕ
ͼͽͻ 121).
͌ͼͺͰͼ;ͲͫͳΒͪΔͰͳͼͺͻͰͪͬͪΔͰͼͳΒͪͶͳͺͻͫͶͰͷͪͷͱͰͼͰͼͽͬͪͻͳͽͳΒͰͯͳͪ͵ͼͰ
ͳͼͺ;Ͱͯͬͪͼͬͪ;ͼͶͬͪ
1. Ͱ͵ͷͼ͵ͳͺͻͪͬͪ͵
ͳ
ͯͰͷ͵ͻͪͽͳͲͪͳΒͪͯͻ;ͽͬͪ
͇ͼͽͬͪͻͳͬͪΔͰͯͬͪͪͬͰͯͰͪ;ͼͶͬͪͺͯͻͪͲ;ͷͰͬͪͻͪͯͳ͵ͪͶͰͯͻ;ͽͬͰͰͺͻͷͰͰ
Ͱ͵ͷͼ͵Ͱ
ͺͻͷͰͰ ͺͻͳͬͪͽͳͲͪͳΒ; ͳ ͽͻͱͳ; ͺͻͳͬͻͰͯ;
ͳ ͺͶͳͽͳ͵Ͱ ͺͻͷͰͰ ͳͼͽͳͼ͵ͳ ͺͶͳͽͳ͵ͳ
ͺͶ;ͻͪͶͳͲͪͷ
ͼͽͬͪͻͰ ͼͶͫͯͰ ͳ ͺͻͪͬͪ ͭͻͪΌͪͪ
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ͳͬͳͶͭͯͻ;ͽͬͪͳ;͵Γ;ͳͬͪΔͰ;ͷͰΌ;ͪͻͯ;ͲͪΒͰͯͳ;
̸͉͇̺͇͉̹͊́͑͋͌͊́́͠ͅ¢̸̸͇͉͉͇͊͌͆̾̈́͆͊͋ͅ
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ͷͱͰͼͰ͵ͼͽͪ
ͽͬͪͽͳͯͪͼͳͻͷͪͽͬͳͷͪͷͭͪͼͺͰ͵ͪͽͪͳͷͭͫͻΒͰͯͳͷͰͲͳΒͰ
ͯͼͯͪΒͰͼͳͻͷͪͽͬ
ͷ;ͶͽͳͯͳͷͰͲͳͪͶ ̿ͳͬͰͽͳ ; ͼͳͻͷͪͽͬ; Ͳͪͳ Ͱͼͳͭ;ͻͼͽ
ͫͰͼͺͷΕͼͽ
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ͳͲͶͱͰͼͽͪͼͳΓ;
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ͳ ͼͰΕͪͽͳ ͼͰ ͵ͪ ͫͪͶͪͼͽ ͳ ͯͻ;ͽͬͰͳ ͽͰͻͰͽ
182
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;ͳͺͻͰͺ;ͽͰͪͼ;ͼͪͷͪͼͰͫͳ
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ΒͪͶͰͲͪͽͳͽͰ͇ͬͷͼͽͻͪͽͰͭͳΒͷ;ͽͬͻΌͰͳͼ;
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r ͲͯͻͪͬͼͽͬͰͪͲͪͽͳͽͪͼͽͪͬͳͽͬͪ
r ͯͼͽ;ͺͼͽͫͻͪͲͬͪΔͪͼͬͳͷͼͳΒͪͶͳͷͭͻ;ͺͪͷͪ
r ͪͯͰ͵ͬͪͽͳ;ͼͶͬͳͼͽͪͬͪΔͪͳͱͳͬͽ;ͲͯͻͪͬΒͼͻͰͯͳͳ
183
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r ͺͻͳͳͺ;ͷͪͳͲͷͪ
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͊ͬͳͬͳͺͯͪͳ;͵ͪͲ;Β;ͪͼ;ͷͻ;ͳͲͪͫͻͳΔͪͬͪΒ;Ε;ͻͰͪͶͼͽ;ͼͻͺͼ͵ͷͯͻ;ͽͬ;
͵ͪͳͪ
ͽͯͪͼͰͽͺͻͰͯͼͽͻͪͰͯͻͱͪͬͰͳͼͬͳΔͰͳͳͼͽͳͽ;ͳΒͪͷͻͪΒ;ͺͻͰͯ;ͲͰͽͳͻͭͪͳͲͬͪͰ
ͷͰͻͰ͵ͪ͵ͫͳͼͰͲͪ;ͼͽͪͬͳͶͳͬͳͰͭͪͽͳͬͳͺͻͰͼͳ
184
̸̸̸̸͉̻́̓̓͊͠͡ͅͳΒͪͶͳͼͽͪͽ;ͼͷͶͪͯͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ͵ͪͺͼͶͰͯͳͪ
̸͇͇̺͉͇̺̓͊͊̓́͋́ͅ͏̸͈͉͇͌͏̸͉̾͊͌͋͆̀́͏́̾́͠
̸̸͉̽̾́͆̽͌͊͋́̈́́̀͠͏́̾͠
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪΒͰͯͭͯͳͰ
ͯ͵ͼͰͳͼ;ͯͬΒͳͶͰͺͽͳͰ̀;ͫͳ͈ͽ͵ͳ̀ͬͰ
ͪ
Ͳͪ;ͲͳͷͪͶͪͽͰͻͳͽͻͳΒ;ͯ͵ͷ2 ͳͺͻͰͯͼͽͪͬΓͪͶͪΒͰͺͺͬͻͳͳΒͰͯ;ͯͪΒͬͰΕͳͺͽͳ
ͪ
Ͱͼͪͷͪ̓ͼͬ;ͳͅͰͽͳΒͳͬͰΕͳ;͊ͻͫͳΒͳ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪΒͰͲͪͬͪΓ;Β;ΕͳͺͻͳͬͻͰ
ͯΒ ͪ͵ͽͳͬͼͽͳ ͲͪͼͬͪΒ ͺͻͰ ͼͬͰͭͪ ͪ ͻͪͯ; ͵ͷͫͳͪͽͪ t͋ͻͰͺͪi ͺͻͰͯͼͽͪͬΓͪ ͪΒͷΕͳΒͳ
ͳͯ;ͼͽͻͳΒͼ͵ͳͰͽͪͻ
Ͱͼͪͷͪ̓ͼͬ;ͳͅͰͽͳΒͳͬͰΕͳ;͊ͻͫͳΒͳ̓ͷͫͳͪͽt͋ͻͰͺͪiͼͪͼͬ
ΒͳͺͻͳͬͻͰͯͳͻͭͪͳͲͪͳΒͪͲͪͺΓͪͬͪΒͰͺͻͰ͵ͻͪͯͳ͵ͪ;ͻ;ͯͪͻͼͽͬ;
ͷͰͽͪͶ;ͻͭͳΒͪ
ͷͪ ͳ ͺͻͰͻͪΌͳͬͪ͵ͳͷ Ϳͪͫͻͳ͵ͪͷͪ ; ̺;ͳͽͻ; ; Ϳͪͫͻͳ͵ͪͷͪ ẗ́ͪͷ͵ͼi ͳ t̾͵ͼͽͻͪi
; ͚ͪ͵ͬͳͳ
tͅͰͽͪͶͳ͵;i
;̻ΔͳͶͪ;t̹̻́ͫͪͽͰͻͳΒͰi
;͈ͻͳͲͻͰ;Ϳͪͫͻͳ͵ͪͪ͵ͳͽͪt͍ͪͷͳͺͪi
;͊ͻͫͳͳͿͪͫ
ͻͳ͵ͪͶͬͪ͵Ͱͷ;ͳͳΒͰ
;͊ͷͫͻ;Ϳͪͫͻͳ͵ͪͫͪͽͰͻͳΒͪ͌̀ͬͰͪ;ͼ;ͼͷͰͽͰͰͿͪͫͻͳ͵ͰͲͪͺͻͰͻͪ
ͯ;ͻ;ͯͰͿͶͽͪͳΒͪ
ͷͰͽͪͶ;ͻͭͳΒͪͶͬͪͼͪͽͺͳͳͷ
ͻͪͿͳͰͻͳΒͷͳͰͶͰ͵ͽͻͶͳͲͷͼͻͰͫͻͪͳ
ͲͶͪͽͪ
; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ ͼͪ ͷͰͽͪͶ;ͻͭͳΒͷ ͳ͵ͪ
Ϳͪͫͻͳ͵ͷ ͪ͵;ͷ;Ͷͪͽͻͪ
Ϳͪͫͻͳ͵ͷ
ͰͷͳΒͼ͵ͳ ͼ;ͺͰͻͿͼͿͪͽͪ ͳ Ϳͪͫͻͳ͵ͷ ͺͻͰͼͰ ͺͻͰͷͰ
͵ͪ ͳ ͼͽͪͶͳͷ ͺͻͪͽͰΕͳͷ ͼͶ;ͱͫͪͷͪ
ͰͰͻͭͰͽͳ͵ͷ
ͯͻ;ͽͬͰͷͳͼͻͪͷͳͼͽͻ;ͳͷͼͶ;ͱͫͪͷͪ͵ͪͽͼ;ͻͪͯͪͲͪΒͰͯͳͪt͋ͻͰͺͪ
͵ͷͰͻiͳͼͶ;ͱͫͪͲͪͫͰͲͫͰΌͰΔͰt͋ͻͰͺͪ͋ͻͪͼi
͊ͪͷ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
ͯ;͵;ͺͲͪͺͼͶͰͳ
ͼͪͷ; ͵ͷͫͳͪͽ;t͋ͻͰͺͪiΒͰ
ͫͳͶͲͪͺͼͶͰͺͻͰ͵ͻͪͯͳ͵ͪ̓ͷͫͳͪͽt͋ͻͰͺͪiΒͰͯ̓ͼͬͼ͵ͰͅͳͽͻͬͳͰ
͵ͪͫͳ
Ͱ ͻͳΒͰͽͪͶͰ ͵ͪͼͪͫͰ
ͼͽͬͻͳ Ͳͪ Ͱͺ;ͳ ͭͯͳͪ ͺͼͶͰͻͪͽͭ ͻͪͲͬΒͪ
ΒͰͯͪ ͷͯͰͻͪ ͳ
ͼͪͬͻͰͷͰͳͯ;ͼͽͻͳΒͼ͵ͳͭͻͪͯͼͪ͵ͷͺͶͰͽͷͳͿͻͪͼͽͻ;͵ͽ;ͻͷ͆ͪͼͬ;ͯͽ͵ͪ͵Βͳͼ;Ͳͪͻͪ
ΌͳͬͪͶͳͲͪͺͼͶͰͳ;͵ͷͫͳͪͽ;t͋ͻͰͺͪiͼͶͳͯͪͼͽͪͯͪͻͯΒͰͳͷͪͶͺͻͰ͵ͭͻͪΌͪͪͰ
ͼͪͷ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳͳͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͬͰΕͳͳͳͻͰ
͈ͻͳͬͻͰͯͳ
͵;Ͷͽ;ͻͳͳͼͬͪ͵ͳͯͻ;ͭͳͪͺͻͰͯͪ͵ͳͺͻͰͺͻͯͪ̓ͼͬ;ͳͅͰͽͳΒͳͺͰΒͰ
ͯͪ ͼͰ ;ͻ;ͪͬͪ ͯͰΔͰͷ ͌ͼͽͪͬͪ ͭͯͳͰ
͵ͪͯͪ ΒͰ ̸͈ ̓ͼͬ ͳ ͅͰͽͳΒͪ ͺͻͭͶͪͰͪ
ͯͻͱͪͬͷ;ͯͻͱͪͬͳ
͵ͪͯͪͼ;ͪͶͫͪͼ͵ͳͪͳͪͶͳͼͽͳͳͼͰͺͪͻͪͽͳͼͽͳͺͰͶͳͯͪͼͽͬͪͻ;Β;ͼͬΒͼͪ
t̓ͼ͉ͬͰͺ;ͫͶͳͳi͋ͳͷͼͰͺͪͻͪͽͳͼͽͳ͵ͳͷ͌ͼͽͪͬͷͳͲͭͯͳͰͳͺͽͪͻͼ͵ͳͪͳͪͶͳͼ
ͽͳͺͻͰ;ͲͳͷͪΒ;͵ͷͫͳͪͽt͋ͻͰͺͪi;ͼͬΒͰͻ;͵Ͱ́ͽͪ͵ΒͰ͵ͷͫͳͪͽt͋ͻͰͺͪi
ͯͷΕͭͺͻͳͬͻͰ
ͯͭͭͳͭͪͽͪ
ͺͼͽͪͫͪͲͪͳͺͶͳͭͲͪͼͰͺͪͻͪͽͳͼͽͳ͵ͺͻͷͬͳͼͪΔͰt̓ͼ͉ͬͪͰͺ;ͫͶͳ͵Ͱi̓ͷ
ͫͳͪͽ t͋ͻͰͺͪi ͪ ͼͪ Δͳͷ ͳ ͼͬͰ ͺͻͳͬͻͰͯͰ ͪ͵ͽͳͬͼͽͳ ͪ ̓ͼͬ; ͳ ͅͰͽͳΒͳ ͳ ; ̓ͼͬͼ͵Β
ͅͳͽͻͬͳͳͺͻͰͼͽͪΒ;ͼͪͻͪͯͷͺͰͽ͵ͷ̸͇͆͋ͫͷͫͪͻͯͬͪΔͪ ͭͯͳͰ
͇ͯͽͪͯͪͺͪͼͬͰͯͯͪͪͼ͵ͷͫͳͪͽt͋ͻͰͺͪiͬͳͰͳΒͰͫͬΓͰͳͽͳΒͰͺͰͼͪͻͪͯͷ
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪΒͰͯͽͪͯͪͺͼͽͪͶͪͺͯͰΓͰͭͻͪͯ
ͪͼͰͬͰͻͳͼͻͺͼ͵ͳͳ Β;ͱͳͪͶͫͪͼ͵ͳͯͰ
ͭͻͪͯͪ
͵ΒͳͯͰͶͰͫͪͻͳ͵ͪͯͰͳͷͰΌ;Ͱͽͳ͵ͰͰͽͻͺͰΓͳͬͼͽͳ
ͼ;͵ͫͳ
ͽͰͻͻͳͪͼͳΓͰ͋ͻͰͫͪͪͺ
ͷͰ;ͽͳͯͪ;ͺͻ͵ͼͽͷͰ;ͼͰͬͰͻͷͼͻͺͼ͵ͷͯͰͶ;ͭͻͪͯͪͺͻͰͯ͊ͻͫͪͳͼͽͪͶͭͰͪͶͫͪͼ͵ͭͼͽͪ
ͬͳͽͬͪͱͳͬͰͳ̸Ͷͫͪͳ
ͪ;Β;ͱͷͪͶͫͪͼ͵ͷͯͰͶ;ͭͻͪͯͪͱͳͬͰͼͪͷ̸Ͷͫͪͳ͈ͻͳͬͻͰͯͳ
ͱͳͬͽ;̓ͼͬͼ͵ΒͅͳͽͻͬͳͳΒͰͺͽͺ;;ͭͪͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇͊͏̸̸̸̸͇̺̺͇͇̺͇͉͇̺́̈́͆́͊͋͋͌͊͊͋͆͆́͑͋͌̓͊͊̓́͋́͠͠ͅ͏́
̸̸̸̸͇̺͉͇͎͊͊͋͆͊͋͋͌͊̈́̽́ͅͅ
͈ͻͰͷͪ ͺͯͪͳͷͪ ͳͲ ̻ͯͳΔͰͭ ͳͲͬͰͽͪΒͪ ͅͰΌ;ͺͽͳͼ͵ͭ Ͱͽͻͪ Ͳͪ ͼͳΒͪͶͳ ͻͪͯ ;
̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ Ͳͪ ͭͯͳ; t͌ ͼͰͬͰͻͷ ͯͰͶ; ͭͻͪͯͪ ̓ͼͬͼ͵Ͱ ͅͳͽͻͬͳͰ ͺͻͰͷͪ
ͺͻͰͪͷͪͱͳͬͳͳͲͷͰΌ;ͳΓ;ͯͳ͈ͻͰͷͪͰͬͳͯͰͳΒͳͅͰΌ;ͺͽͳͼ͵ͭͰͽͻͪͲͪ
ͼͳΒͪͶͳ ͻͪͯ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
ͺͯ ͳΒͷ ͼ; ͳͭͰͻͰͳΒͷ ͳ ͺͽͳͰ ͈ͰΕ
́ͼͽ͵
̓Ͷͳͪ ͳ ͇ͻͪͬͪ
; ͭͯͳͳ ΒͰ ͰͬͳͯͰͽͳͻͪ ;͵;ͺ ͵ͻͳͼͳ͵ͪ
͵ͪ͵ ; ͫͶͪͼͽͳ
ͼͳΒͪͶͰͲͪͽͳͽͰ
ͽͪ͵ͳ;ͫͶͪͼͽͳͺͻͯͳ-ͺͻͪͬͰͲͪͽͳͽͰͭͻͪΌͪͪ
ͼͪͼͽͪͶͷͽͰͯͰͳ
Βͷ ͺͻͪͼͽͪ ͽ͵ͷ ͭͯͳͰ ͆ͪΒͬͰΕͳ ͫͻΒ ͵ͻͳͼͳ͵ͪ ͼ; ͵ͻͳͼͳͳ ͬͪͰ ͼͳΒͪͶͰ
ͺͷΕͳͳͯͻ;ͭͳͬͳͯͬͪͷͪͽͰͻͳΒͪͶͳͯͪͬͪΔͪͳͽͳͲͼͽͪͻͼͰ͵ͪͽͰͭͻͳΒͰͯͰͰ- 1.747-ͻͯͰͰ
ͳͲ͵ͪͽͰͭͻͳΒͰͷͶͪͯͳͶͳͪ ͼͽͪͻͼͽͳͯ-ͭͯͳͪ
¢ ͶͳͪͲͪͽͳͷͳͲ͵ͪͽͰͭͻͳΒͰͯͻͪͼͶͳ
Ͷͳͪ ͼͽͪͻͼͽͳ ͯ-ͭͯͳͰ
¢ ͶͳͰ
ͳͳͲ ͵ͪͽͰͭͻͳΒͰͼͽͪͻͳͶͳͪ ͼͽͪͻͼͽͳ ͯͳ
ͬͳͰͭͯͳͪ
– Ͷͳͪ͆ͪΒͬͰΕͳ;ͯͰ;;͵;ͺͷͫͻΒ;͵ͻͳͼͳ͵ͪͬͪͰͼͳΒͪͶͰͺͷΕͳ
ͳͷͪΒ;ͷͶͪͯͪͳͯͻͪͼͶͪͶͳͪ
ͽΒͷͶͪͯͳͳͯͻͪͼͶͳͫͻͪͳͺͪͻͬͳͼͪΒͰͯͳͷ
ͯͬΒͰͳͬͳͰͯͰͰi
̻ͯͳΔͳͳͲͬͰͽͪΒͻͪͯ;ͅͰΌ;ͺͽͳͼ͵ͭͰͽͻͪͲͪͼͳΒͪͶͳͻͪͯ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪͲͪ
ͭͯͳ;
ͼͽͻ
͆ͪͰͬͳͯͰͳΒͳͪͳͪͶͰͼͶ;ͱͫͰͲͪͲͪͺΓͪͬͪΔͰ ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͵ΒͪͺͻͰͯ
ͺͽͳͪ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪͳ̀ͬͰͪͺ͵ͻͳͬͪͳͺͽͳͰ̀;ͫͳ͈ͽ͵
̈́ͰͺͼͪͬͳΕ
͊ͻͫͳ;
́ͼͽ͵
̻ͻͪͱͯͰͬͪͳ̺;ͳͽͻ
ͪͶͪͲͳͼͰͺͻͰ͵ͰͲͪͺͼͶͰͳͶͳͪ
ͯͰͭͪΒͰͪΒͬͰΕͳͫͻΒ
ͰͲͪͺͼͶͰͳͶͳͪ;ͺͽͳͪͷͪ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ ¢ Ͷͳͪ
͵ͪͳ;ͺͽͳͳ̈́Ͱͺͼͪ
ͬͳΕ ͼͪ ͳͼͽͳͷ ͫͻΒͰͷ Ͷͳͪ ̹ͻΒ ͰͲͪͺͼͶͰͳ Ͷͳͪ ;ͭͶͪͬͷ ͻͪͼͽͰ
ΒͰͻ ͼͰ ͼͽͪͶ ͺͻͳΒͪͬΓ;Β;
ͬͪͶͳͪ
ͪΒͰͯͪͯͰΓ;ͯͳͼͽͪΒͰͫͰͲͺͼͶͪͳΒͪͬΓͪͼͰͬͳͪ͵ͻͪͯͰͼͪͭͰ
ͯͼͳΓ;ͯͳ͵Βͳ
ͼ;ͲͪͺͼͶͰͳͪͽͰͻͳͽͻͳΒͳͰͽͻͪͶͰ͊ͻͫͳΒͰ͵ͪͯͪͼͽͪ;ͫͰͲͺͼͶͪͼͰͺͻͰͷͪͷͰͼͽ;ͺͻͰͫͳͬͪͶͳ
ͽͪ ͺͻͳΒͪͬΓ;Β; ͪ ͰͬͳͯͰͳΒ; ͆ͪͳͪͶͰ ͼͶ;ͱͫͰ Ͳͪ ͲͪͺΓͪͬͪΔͰ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
̻ͯͳΔͳͳͲͬͰͽͪΒͻͪͯ;ͅͰΌ;ͺͽͳͼ͵ͭ͏ͰͽͻͪͲͪͼͳΒͪͶͳͻͪͯ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪͲͪ
ͭͯͳ;
ͼͽͻ
͌͵ͬͳͻ;ͺͻΒͰ͵ͽͪtͅͶͪͯͳͼͰͺͳͽͪΒ;i͵ΒͳΒͰͺͯͻͱͪͶͪt̓ͼͬͼ͵ͪͿͯͪͳΒͪͲͪͽͬͻͰ
ͯͻ;ͽͬiͼͺͻͬͰͯͰΒͰͳͼͽͻͪͱͳͬͪΔͰͳ͵ͪ͵ͪͬͯͳ͊ͽͰͿ̺ͪͰΓ͵ͬͳΕͯͳͻͰ͵ͽͻ͇ͷͶͪͯͳͼ͵ͭ
Ͱͯ;͵ͪͽͳͬͭ ͵Ͷ;ͫͪ t͊ͳͰͻͭͳΒͪi ͳͲ ̓ͼͬͼ͵Ͱ ͅͳͽͻͬͳͰ ͵Βͳ ΒͰ ͽ ͳͼͽͻͪͱͳͬͪΔͰ ͳ ͼͺͻͬͰ
t͉ͰͲ;ͶͽͪͽͳͳͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;Ϳͻͪͺͪͽͪͺͯͪͽͪ͵ͯͪͷͶͪͯͳͯͯͭͯͳͪͼͽͪͻͼ
ͽͳͱͰͶͳͯͪͪͺ;ͼͽͳͼͰͬͰͻ̓ͼͬͪͳͅͰͽͳΒͰ͌ͫͰͯΓͳͬͪΒͬͰΕͳͺͻͫͶͰͷͷͶͪͯͳ;̓ͼͬͼ͵Β
ͅͳͽͻͬͳͳ
ͳͪͰͶͷͼͰͬͰͻ;̓ͼͬͪͳͅͰͽͳΒͰ
ΒͰͼͽͰͰͲͪͺͼͶͰͼͽ͆ͪ͵ͰͲͪͺͼͶͰͼͽͳ
ͷͶͪͯͳͪͼͰͬͰͻ;̓ͼͬͪͳͅͰͽͳΒͰ
͵ͪ ͪΒͬͰΕͰͺͻͫͶͰͷͰͪͬͰͶͳͼ;ͪͼͳΓͰ;ͺͻͯͳͳ
Ͳͪͽͳͷ
ͶͫͻͪͲͬͳͼͳͼͽͰͷ
ͼͳͻͷͪͽͬͳ͵ͻͳͷͳͪͶͷͰΌ;ͷͶͪͯͳͷͪ́ͼͽͻͪͱͳͬͪΔͰΒͰͺ͵ͪͲͪͶͯͪ
ͷͶͪͯͳͳͼ;ͲͪͯͬΓͳͳͷͽͳͷͺͽͳͰ;͵ΒͳͷͪͱͳͬͰͺͻ;ͱͪΒ;ͳͬͳͺͯͪͳͼ;ͪΒͬͰΕͳ
;ͯͪͻͪͲͪͼͬͰͰ͵ΒͳͯͰ͵ͶͪͻͪͽͳͬͭͬͻͰͫͻͫͳͲͪͫΓ;ͫ;ͯ;ΕͼͽͷͶͪͯͳ͊ͷͪͽͻͪͷͯͪΒͰ
ͺͪͻͽͰͻͼͽͬͳͲͷͰΌ;ͷͶͪͯͳͰͳͳͼͽͳͽ;ͳΒͪ͵Γ;ͲͪͻͰͪͶͳͲͪͳΒ;ͺͽͻͰͫͳͷͰͻͪ͵ΒͳͷͫͳͼͰ
ͺͫΓͪͶͳ;ͼͶͬͳ;͵ΒͳͷͪͷͶͪͯͳͱͳͬͰi ̺ͰΓ͵ͬͳΕ
.
186
̸̸̸̸͉̻́̓̓͊͠͡ͅͳΒͪͶͳͼͽͪͽ;ͼͷͶͪͯͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ͵ͪͺͼͶͰͯͳͪ
͈ͼͶͰͯΔͳͯͭͪΌͪΒͳ;͵ͪͲ;Β;ͪͽͯͪΕͰ͵̹ͪͻͳͼͰͶͼ͵ͳͷͼͺͻͪͲ;ͷͷͳ;͵ͳͯͪΔͰͷͳͼͽ;
ͽ;ͳΒͪͯͻͱͪͬͰ͊ͻͫͳΒͰͪ̓ͼͬ;ͳͅͰͽͳΒͳͼͻͺͼ͵ͳͪͻͯͺͼͽͪͽͳͪͳͪͶͪͷͪΔͳͪ͵ΒͪΕͰ
ͷͻͪͽͳͯͪͱͳͬͳͺͲͪ͵ͳͷͪt͉Ͱͺ;ͫͶͳ͵Ͱ̓ͼͬiͳͫͳΕͰtͼͻͰΕͪiͪ͵ͭͪ͏ͰͽͪͻͲͪͼͳΒͪͶͳ
ͻͪͯͫ;ͯͰͰͬͳͯͰͽͳͻͪ;ͼͬΒͳͷͼͽͻ;ͳͷͼͶ;ͱͫͪͷͪͳͻͪͲͬͻͼͽͪ;͵ͪͽͰͭͻͳΒͰ͵ͪͽͼ;
¢ Ͷͳͪ͵Βͪͳͼͺ;ΔͪͬͪΒ;;ͼͶͬͰͯͪͫ;ͯ;͵ͻͳͼͳͳͬͪͰͼͳΒͪͶͰͺͷΕͳ
¢ Ͷͳͪ͵Βͪͼ;;ͼͽͪͽ;ͼ;ͼͳΒͪͶͰͲͪͬͳͼͼͽͳ
͵ͪ͵ͫͳͷͭͶͳͯͪͫ;ͯ;͵ͻͳͼͳͳͪͻͯͰ
͵;ͳΔͰ
¢ Ͷͳͪ͵Βͪͳͼͺ;ΔͪͬͪΒ;;ͼͶͬͰͯͪͫ;ͯ;͵ͻͳͼͳͳͼͳΒͪͶͰͺͷΕͳͯͼͽͻͪͰ͌͆́̓ͅ-ͪ
ͯͼͼͪͯͪͬͰΕt͉Ͱͺ;ͫͶͳ͵Ͱ̓ͼͬi
̀ͪͼͬͰͬͰtͺͻͳͬͳͶͰͭͳΒͰiͳtͺͻͪͬͪiͼͬͪ͵ͳͭͻͪΌͪͳͰͪͶͫͪͼ͵ͰͪͳͪͶͼͽͳͷͻͪΕͰͯͪ
ͺͻͳͫͪͬͳͯ͵;ͷͰͽͪͳΒ;t͉Ͱͺ;ͫͶͳ͵Ͱ̓ͼͬi
ͺͰͬͯͶͳͰ͵ͪͻͽͰ
ͺͪͼͪͳͺͽͬͻͯͰͷͰͼͽ;
ͺͻͰͫͳͬͪͶͳͽͪ
̸̸̀̓͌͐̓͡
̺ͻͰͷͰ;͵ͷͰͱͳͬͳͷΒͰͬͻͰͷͰͬͰͶͳ͵ͳͯͻ;ͽͬͰ-Ͱ͵ͷͼ͵ͳ
ͽͰͶ͵ͳͳ͵;Ͷͽ;ͻ-
ͬͻͰͯͼͳͺͻͷͰ̺ͪͻͰͷͰ͵ΒͰΒͰͫͰͶͰͱͰͪͺͼ;ͻͯͳͷͪͳͰΒͰͯͪ͵ͳͷͺͻͪͬͳͶͳͷͪ͵ΒͪͼͰͯ
ͼͰͪΓ;ͯͰ͵ͪͺΒͰͯͳͰ
ͪͪͱͪͶͼͽͳͪͷͭͰͯͻ;ͽͬͰͰͭͻ;ͺͰͳͯͻͱͪͬͰͲͪΒͰͯͳͰ͵Βͳͷͪ
ͺͻͳͺͪͯͪΒ;
͊ͬͰ;͵;ͺͳ ͼͬͰͽͼ͵ͳ
ͭͶͫͪͶͳ Ͱ͵ͷͼ͵ͳ ͳ ͷͪͽͰͻͳΒͪͶͳ ͪͺͻͰͯͪ͵ ;ͷͰͼͽ ͫͶͪͭͼͽͪΔͪ
ͫΓͳ ;ͼͶͬͪ ͱͳͬͽͪ ͳ ͼͶͫͯͰ
ͯͰ ͪͷ ΒͰ Β ͳͽͪͬ ͵ͻͺ;ͼ Ͱͺͻͪͬͯͳ
ͪͼͳΓͪ
ͽͰͻͻͪ
ͼͳͻͷͪͽͬͪ ͳ ͫͰͲͪΌͪ Ͳͪ ͫͻΒͰ ͯͻ;ͽͬͰͰ ͭͻ;ͺͰ
ͪ ͪͻͳͽ Ͳͪ ͷͶͪͯͰ ͳ ͺͼͰͫ ͼͰͽΓͳͬͰ
͵ͪͽͰͭͻͳΒͰͼͽͪͬͳͽͬͪ͆ͳ͵ͪͯͪͫͻͱͰͳͳ͵ͪͯͪͼ;ͻͬͳΒͰͳΒͰͯͶͯͻͪͼͺͪͯͪΔͪͯͻ;ͽͬͰͰ
ͼͽͻ;͵ͽ;ͻͰ͵ͻͲͫͭͪΕͰΔͰͳͰͽͻͪͶͳͲͪͳΒ;ͷΕͳΒͰͯͭͷͪͶͭͫͻΒͪΓ;ͯͳͪΒͰͯΒͼͽͻͪͳ
ͳ
ͼͳͻͷͪͰΔͰ ͭͻͷͰͬͰΕͳͰͪͯͻ;ͭΒͼͽͻͪͳ ͇ͬ ͼͽͪΔͰ ;ͼͬͰͽͼ͵ͳͷͯͻ;ͽͬͰͰ͵ͷͼ͵ͳͷ
ͯͼͳͷͪ;ͼͶͬͳͶͪΒͰͭͶͫͪͶͳͲͪͳΒͪ
ͪ;ͺͼͽͼͳΒͪͶͳͼͽͳ͵ͳͷͲͰͷΓͪͷͪ
ͭͯͰͼͰͪͶͪͳ͊ͻͫͳΒͪ
ͯͰͶͳͼ;ͳ;ͼͶͬͳͶͳͺͻͰͼͳͽͻͪͲͳͳΒͰͳͺΓͪ͵ͪ͵ͰͺͻͳͬͪͽͳͲͪͳΒͰͯͻͱͪͬͰͳͯͻ;ͽͬͰͰ
ͼͬΒͳͰ ͋ͪ͵ ΒͰ ͼͳͻͷͪͽͬ
;ͼͶͰͯ ͺͻͰͼͪ ͺͼͽͼͳΒͪͶͳͼͽͳ͵Ͱ ͽͻͪͲͳͳΒͰ
Ͳͪͽͳͷ ͻͪͼͺͪͯͪ
͠;ͭͼͶͪͬͳΒͰ
ͭͻͪΌͪͼ͵ͭͻͪͽͪͳ;ͬΌͰΔͪͰ͵ͷͼ͵ͳͼͪ͵ͳΒͪ
ͽͰͺͽͷͳ̸͇͆͋ͫͷͫͪͻͯͬͪΔͪ
͊ͻͫͳΒͰͭͯͳͰ
ͺͼͽͪͶ͵ͽͳ;ͳͽͰͽͪͯͻ;ͽͬͰͳͺͻͰͼ;ͼͻͺͼ͵ͷͯͻ;ͽͬ;̀ͪͽͱͳͬͽ
ͼͻͺͼ͵ͭͯͻ;ͽͬͪͯͪͪͼ
ͪͱͪͶͼͽ
;ͬͰͶͳ͵ΒͷͰͻͳͫͰͶͰͱͪͬͪΒ;ͬͰͶͳ͵Ͱͯͻ;ͽͬͰͰͰΒͰͯͪ͵ͼͽͳ
ͬͳͼ͵ͪͼͽͺͪͰͲͪͺͼͶͰͼͽͳͳͼͳͻͷͪͽͬͪ
ͪͽͲͪͯͳͻͰ͵ͽ;ͺͼͶͰͯͳ;ͳͷͪͫͰͲͪΌͰͪͻͳ
ͽͷͶͪͯͭͼͽͪͬͳͽͬͪͳtͯͶͳͬiͷͶͪͯͳͳͫͻͪͲͬͪͳΓ;ͯͳ͵ͪͻͪͯͰͼͪͭͰ;ͳͼͽͻͪͼͽͬ
͆ͪͼͬ;ͺͯͪͽͪ͵ͪͯ͵Βͳͼ;ͯͶͰͫͻΒͰͳͼͽͳͽ;ͳΒͰ͵ΒͰͼͰͫͪͬͰͺͻ;ͪͬͪΔͰͷͼͽͪͽ;ͼͪ
ͳͺͻͫͶͰͷͪͷͶͪͯͳ;ͼͻͺͼ͵ͷͯͻ;ͽͬ;ͷͭ;Ͳͪ͵Γ;ͳͽͳͯͪΒͰͪΒͬͰΕͳͺͻͫͶͰͷͷͶͪͯͳͰͲͪͺͼ
ͶͰͼͽ
ͪͲͪͽͳͷΒͰͼͶͰͯͰΕͳΔͳͬͪΒͬͰΕͳͺͻͫͶͰͷ
͵ͪͯͳͻͰ͵ͽͪͺͼͶͰͯͳͪͺͻͰͽͯͭ
ͰͲͪͲͪ
ͯͬΓͼͽͬ
ͫͰͼͺͰͻͼͺͰ͵ͽͳͬͼͽͳͫͰͲͪΌͰ͆ͰͲͪͺͼͶͰͼͽΒͰͽͪ͵ΌͰͳ͵Γ;ͳͺͻͫͶͰͷͷͶͪͯͳ;
187
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
Ͱͷ;ͭͬͻͳͳ
;ͻͪͯ;ͬͰΕͪͬͰͯͰ
Ϳͻͪͺͪͽͪ ͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ
ͯͪͪ͵ͷͶͪͯͳͱͰͶͳͯͪͪͺ;ͼͽͳͼͰͬͰͻ̓ͼͬͪͳͅͰͽͳΒͰ͈ͻͰͯͽͭͪ
͵ͯͷͶͪͯͳ
ͪͳͺͻͳ
ͺͪͯͳ͵ͪͼͽͪͶͳ͵ͪͽͰͭͻͳΒͪͼͽͪͬͳͽͬͪ
ͺͻͳͼ;ͽͪΒͰͻͰͪͶͪͰͼͳͭ;ͻͼͽͲͪͿͳͲͳ͵;ͫͰͲͫͰͯ
ͼͽͳͺͼͽͪͪ͵ͱͳͬͽͪͪͬͳͷͺͻͼͽͻͳͷͪ͆ͪͷͰΕͰͼͰͲͪ͵Γ;ͪ͵ͯͪΒͰͬͳͼ͵ͪͼͽͺͪͰͲͪͺͼͶͰ
ͼͽͳͷͶͪͯͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͵ͪͳͼͽͪΔͰΔͳͬͰͫͰͼͺͰͼͺͰͻͼͺͰ͵ͽͳͬͼͽͳͳͫͰͲͪΌͪ
;ͼͶͬͳͶͺͻͪͼͽͷͭͳͫͶͳ͵ͪͼͳΒͪͶͰͺͪͽͶͭͳΒͰ
ͪͪͻͳͽͪͻ͵ͷͪͳΒͰ
ͪͼͳΓͪ;ͺͻ
ͯͳͳͳ͵ͻͳͷͳͪͶͪͷͰΌ;ͷͶͪͯͳͷͪ
̀ͪͽͪ͵ͻͪΒ;ͷͭ;Ͳͪ͵Γ;ͳͽͳͯͪͼͰΒͰͯͳͼͽͬͪͻͪΔͰͷ;ͼͶͬͪͱͳͬͽͪ͵ΒͳΕͰͼͰͫͪͲͳͻͪͽͳͪ
ͺͻͳͳͺͳͷͪ;ͷͪͭ ͳͯͻͱͳͬͭͻͪͲͬΒͪ
ͺͽͬͪΔͪͺͻͳͳͺͪͬͶͪͯͪͬͳͰͺͻͪͬͪͳͫͰͲͫͰΌͰΔͪ
ͿͳͲͳ͵Ͱ ͫͰͲͫͰͯͼͽͳ ͭͻͪΌͪͪ
ͪ ͵ͻͲ ͼͺͻͬΌͰΔͰ ͷͰͻͪ ͯͻͱͪͬͰ ͺͶͳͽͳ͵Ͱ ; ͳΓ; ͼͷͪΔͰΔͪ
ͰͲͪͺͼͶͰͼͽͳͳͼͳͻͷͪͽͬͪ
͵ͪͳͺͻͰͬͰͳΒͰͳͼ;ͲͫͳΒͪΔͪͼͬͳͫͶͳ͵ͪͼͳΒͪͶͰͺͪͽͶͭͳΒͰ
ͷͭ; ͼͽͬͻͳͽͳ ;ͼͶͬͳ Ͳͪ ͻͷͪͶͪ ͱͳͬͽ ͼͽͪͬͳͽͬͪ
ͯͼ ͯͪ ͼͰ ΒͰͯͳ ͪ ͽͪΒ ͪͳ
ͷͭ;ͼͽͬͻͳͽͳ;ͼͶͬͳͲͪͺͼͽͪͪ͵ͳͼͽͪͪ͵ͺͼͰͫͷͶͪͯͭͼͽͪͬͳͽͬͪ͵ͪ͵ͪͺͻͼͽͻ;
̓ͼͬͪͳͅͰͽͳΒͰͽͪ͵ͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
̸̸͉͉̈́́͋̾͋͌
188
̸̸̸̸͉̻́̓̓͊͠͡ͅͳΒͪͶͳͼͽͪͽ;ͼͷͶͪͯͳ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ͵ͪͺͼͶͰͯͳͪ
ͅͳͶͰͬͳΕ
̹
͊ͳͶ͵ͳͽͰͷͪͽͳͻͪͯ;
ͫͻͪͲͬͪΔ;ͳ͵;Ͷͽ;ͻͳ͆ͬͳ͈͊ͪͯͻͷͰ
ͽͰΒ
͉̀͊
ͪͺͻͳͶ
͊ͳͻͷͪͽͬͳͼͳΒͪͶͪͰΒͰͯͪ͵ͼͽ
͉Ͱͺ;ͫͶͳ͵ͳ̀ͪͬͯͲͪͼͽͪͽͳͼ
ͽͳ͵;͈ͻͰ;ͲͰͽͼͪXFCS[TTUBUHPWST8FC4JUFQVCMJD1VCMJDBUJPO7JFXBTQY
M"3*+",("-+",
SUMMARY
Neoliberal ideology that accompanies the process of globalization, with the aim of creating the
global market where the conditions for free and unimpeded flow of capital, people, and all kinds of goods
and services should be created, made important and radical changes in all spheres of human life. One of
significant consequences of contemporary processes of globalization is the creation of the ‘risk society’. Eco-
nomically underdeveloped countries and countries with the socialist social system, whose economy is based
on public ownership and planned economy, have had particularly bad experience, as is the case for Serbia. In
order to join modern and developed countries, Serbia had to begin the process of post-socialist transition.
Unfortunately, Serbia had to respond this challenge in the most unfavourable moment, in the period when
the process of disintegration of Yugoslavia and the civil war began, when economic sanctions were imposed
against Serbia, and Albanian terrorism and separatism culminated in Kosovo and Metohija causing NATO
bombing in 1999, as well as the forcible separation of the province of Kosovo and Metohija and its admin-
istration under UNMIK and KFOR. All these processes have negatively reflected on the life and social status
of youth in Serbia, with a particular emphasis on youth in Kosovo and Metohija, who are faced with despair
and the lack of perspective because of the impossibility of providing employment opportunities. The aim of
this paper is to present the social status and increase in unemployment and poverty of youth in Kosovska
Mitrovica, which, as a result of these processes, was turned from a typical industrial town into a deindustrial-
ized environment with no future for young citizens.
,&:803%4 globalization, war, young people , social status, unemployment, poverty.
189
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ 1
́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰ, ̹Ͱͭͻͪͯ
̸̸̸̸͈͇͇͉̺̻͉͇̻͌̀͌ͣ́͊́͆̈́́̀̀͆͌͋͠ͅ
̸̸̸̸͇͍̹̓͆̈́́̓͋͆̈́̓͆͌
̸̸͊̿̾͋̓ ͇ͬͪΒͻͪͯΒͰͺ͵;ͪΒͪ;ͽͻͪͯͪͺͯͼͰͽͳͪ;;Βͪͬͼͽ
͵ͪͳͼͬͰͽͼ͵ͰͰͽͻͰͬΒͰ
Ͱ͵ͷͼ͵ͰͳͺͶͳͽͳ͵Ͱ ͷΕͳ
ͪ ͺͪͼͼͽ ͯͳͽͰͲͳͬͳͻͪΔͪͪͼͳΓͪ ͯ ͼͽͻͪͰ ͼͰͺͪͻͪͽͳͼͽͳ͵-
ͽͰͻͻͳͼͽͳ͵ͭͺ͵ͻͰͽ̸ͪͶ̹ͫͪͪͪͪͪͶ͵ͪ;͇ͳͼ;ͻͪͫͻͰͳͰͺͻͰͯ;ͲͳͷͪΔͰͷͳ͵ͪ͵ͬͳͷͰͻͪ
͌͆ͳ̾͌ͺͻͰͷͪͺͻͳͬͻͰͷͰͳͷͼͳͳͷͪͬͶͪͼͽͳͪ̓ͼͬ;ͳͅͰͽͳΒͳͲͫͭͰͺͽͬͪΔͪͯͶ;͵ͪ
̾͌ͳ͉ͰͲͶ;ͳΒͰ͈͌͆ͼͽΒͳͻͰͪͶͪͷͭ;ΕͼͽͯͷͻͲͪͬͪΔͪ͵ͿͶͳ͵ͽͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͳͺͻͳͷͰͪͪͼ;ͷͳͭͪͼͳΓͪ
͵ΒͰͷͱͰͲͪͬͪͽͳͽͳͬͰΕͳͯͰ̹ͪͶ͵ͪͼ͵ͭͺͶ;ͼͽͻͬͪ̽ͪ͵ͶͰ
ͲͪͷͻͲ
;ͽͳ͵ͿͶͳ͵ͽΒͰͼͳͽ;ͪͳΒͪ;͵ΒΒͼͰͼ;͵ͫͺͻͳͬͳͯͲͪͬͻͳ
ͪͶͳ;͵ΒͰͷͳͷͳͻͬͳͼͺͻͪͲ;ͷ
ͳͽͳͰ͵ͳͯͻ;ͭͳͺͶͳͽͳ͵ͳ͵ͬͳͻͰͯͬͯͰͯͽͻͪΒͭͻͰͰΔͪͼ;͵ͫͪͳͲͷͰΌ;ͼ;͵ͫΓͰͳͼͽͻͪͪ
͆ͪΒͬͳΒͰͪ;ͰͪͪͶͳͲͰ;͵ͪͲ;Β;ͯͪͼͰ̸ͶͫͪͳͰΕͰͲͪͯͬΓͳͽͳͼͰͰͼͳΒͷ̓ͼPͬͪͳͅͰͽͳΒͰͯ
͊ͻͫͳΒͰ͇ͳΕͰ;ͺͻͬΒͿͪͲͳͪͼͽΒBͽͳͯͪͼͽͬͻͰtͬͰͶͳ͵̓ͼͬi
ΒͰͻͼ;͵ͻͲͬͳΒ;ͳͼͽͻͳΒ;Βͪͬ
ͳͲͻͪͱͰͰͰ͵ͼͺͪͲͳͳͼͽͳ͵ͰͽͰͱΔͰ̸Ͷͫͪͪͪ͵ΒͳͱͳͬͰͪ̓ͼͬ;ͳͅͰͽͳΒͳͺͻͰͷͪͪ
Β;ͭͳͼͽ͵;
͊ͻͫͳΒͰ ͅͰͯͬͰΌͪ
̹;Βͪͬͪ
͈ͻͰͰͬ
;͵ͬͳͻͳͷͪͺͻΒͰ͵ͽͪt̽ͪͻͯͪͳΒͪiͫ
̓ͼͬ;ͳͅͰͽͳΒͳ
;
͵ͬͳͻ;ͺͻΒͰ͵ͽͪtͰͲͪͬͳͼ̓ͼͬiͬ
͏ͻΒ̻ͻͳ ͈Ͷͪͬ
̻;ͼͳΔͰ
̹ͪͻ
͊;ͽͷͻͰ
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;͵ͬͳͻ;
ͺͻΒͰ͵ͽͪtͪͅͶͰͼͳΒͪi
ͭ
ͲͪͺͪͯΒͪͅ͵ͰͯͳΒͳ
;͵ͬͳͻ;ͺͻΒͰ͵ͽͪt́ͶͳͻͳΒͪiͳͯ
ͼͰͬͰͻΒ̻ͻ͵Β
;
͵ͬͳͻ; ͺͻΒͰ͵ͽͪ t̾ͺͳͻi ̸͵ ͼͰ ͽͪ͵ͬͰ Ͱ͵ͼͺͪͲͳͳͼͽͳ͵Ͱ ͽͰͱΔͰ ̸Ͷͫͪͪͪ ͼͽͬͪͻͰ
ͽͪͯͪ ͫͳ ͽͲͬ
ͬͰͶͳ͵̓ͼͬͭͻͪͯͳͶͿͰͯͰͻͪͶͳͳͶͳ͵ͿͰͯͰͻͪͶͳͼͪͬͰͲͼ̸ͶͫͪͳΒͷ͌ͽͷͼͶ;ͪΒ;ͽͰͻͳͽͻͳΒͪ
ͺͯ͵ͽͻͶͷ̸ͶͫͪͪͪͫͳͫͳͶͪͰͭͯͰ͵͵ͷ2 ͳͪΔΒͫͳͱͳͬͰͶ
–ͷͳͶͳ̸ͪͶͫͪͪͪ
͊ͽͬͪͻͪΔͰͬͰͶͳ͵ͰͪͶͫͪͼ͵ͰͯͻͱͪͬͰ̹ͪͪͶ͵ͪ;ͺͯͼͽͪ͵ͶͫͳͯͪΓ;ͪͳͪͶ;ͺͻͰͺͽͰͽͼͽ̸Ͷͫͪ
ͪͪͳͪΒͬͰͻͬͪͽͳΒͰͳͲͪͲͬͪͶͽͬͻͰͳͼ;͵ͫͼͪ͊ͻͫͳΒͷͳͶͳ̻ͻ͵ͷ
ͽͫͳͰͷͳͬͬͯͳͶ
͵ͪ ͽͻͰΕͰͷ ͫͪͶ͵ͪͼ͵ͷ ͻͪͽ; ͇ͬ ΒͰ ;ΒͰͯ ͳ ;ͺͲͻͰΔͰ ͪ;ͽͻͪ ͬͭ ͻͪͯͪ ͺͻͬͰͼͽͬͰ ̾ͬͻͺͼ͵Β
;ͳΒͳ
ͪͯͪͳ͇͌͆
͉̓͌͐͆̾̾͐́͡͵ͿͶͳ͵ͽ
ͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
ͪͼͳΓͰ
ͭͶͫͪͶͳͲͪͳΒͪ
ͪͭͻͰͼͳΒͪ
ͽͰͻͻͳͲͪͷ
1
gacinovicr@gmail.com
190
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
ͯͪ ͫͳ ͼͰ ͼͷͪͽͻͪͶͳ ͻͪͽͷ ̓ͻͳͬ͵ͪͺͳΕ
ͼͽͻ
͌ ͺͻͰͼ; ͪ;ͭ ͯͻͰΌͳͬͪΔͪ ͺΒͷͪ
t͵ͿͶͳ͵ͽi ͽͻͰͫͪ ͪͪͶͳͲͳͻͪͽͳ ͺͻͬ
͵ͿͶͳ͵ͽ ͵ͪ ͽͰͻͳΒ; ͵Βͪ ͫΒͪΔͪͬͪ ͷͭͰ ͬͳͯͬͰ
ͯͻ;ͽͬͰͭͱͳͬͽͪ
ͳͯͻ;ͭ
͵ͪͯͼ͵ͪ͵ͪͬͺͼͽΒͳ;ͻͪͽͬͳͷͪ
ͻͰͬͶ;ͳΒͪͷͪͳͯͻ;ͭͳͷͼ;͵
ͫͳͷͪ͆ͪ;ͳͳͼ;ͼͰ ͯ;ͬͰ͵ͳͽͰͻͰͼͬͪͶͳͲͪͺͼͰͫͰͬͻͼͽͰ͵ͿͶͳ͵ͪͽͪ
͵ͪͽͼ;ͻͪͽͬͳ
ͻͰͬͶ;ͳΒͰ
ͼͳͯͳ͵ͪͶͰ ͫͻͫͰ
Ͱͽͳ͵ͳ
ͬͰͻͼ͵ͳ ͳ ͯͻ;ͭͳ ͯͻ;ͽͬͰͳ ͼ;͵ͫͳ ͌ ͪͼͽΒͪΔ; ͯͪ
ͫΒͪͼͰͻͪͲͶͳͳͽͰͬͳͯͬͰ͵ͿͶͳ͵ͪͽͪ
ͳͼͽͻͪͱͳͬͪͳͼͰ
ͼͳͷͪͷͭͰͯͻ;ͭͰͼͳͶ͵Ͱͺͻͳ
ͼͽ;ͺͰ
ͺͼͰͫͼͶͪΔͪΒ;ͪͽͰͻͳΒͰͯͻ;ͽͬͰͳͼ;͵ͫͪ Boulding
ͼͽͻ
͈ͽͼͰ͵
ͿͶͳ͵ͽͳ ͷͰΌ;ͼͫ ͬͰͷͪ ͻͪͲͶͳ͵;Β;
ͬͪͱ ΒͰ ͪͪͶͳͲͳͻͪͽͳ ͯͶͳ͵Ͱ ͼ;ͺͻͽͼͽͪͬΓͰͳ ͼͽͻͪͪ
ͼͺͻͪͺͳͽͪΔͪ
ͼͻͰͯͼͽͬͪ͵ΒͪͼͰ͵ͻͳͼͽͰ;ͫͻͫͳͳͯͻ;ͽͬͰ;ͼͻͰͯͳ;;͵ΒΒͼͰͯͬͳΒͪͼ;͵ͫ
͊;ͺͻͽͼͽͪͬΓͰͰͼͽͻͪͰ;ͼ;͵ͫ;ͼͰͻͪͲͶͳ͵;Β;ͺͼͽͰͺͰ;ͻͭͪͳͲͬͪͼͽͳͳͫͻΒͼͽͳ
͆ͪΒ͵ͷͺͶͳ͵ͬͳΒͳ͵ͿͶͳ͵ͽͪͼͽͪΒͰͳͲͷͰΌ;ͯͻͱͪͬͰͳΔͰͳ;ͼͽͪͬͪ
͵ΒͰͳͷͪΒ;ΒͪͼͰͺ
ͼͽ;ͺ͵ͰͺͻͳͶͳ͵ͷͯͰΔͪͳͺͻͳͷͰͰͺͶͳͽͳ͵ͳͷͰͻͪ͵ͪͯͪͼ;;ͺͳͽͪΔ;Δͳͬͳͺͻͽͳͬͳ
ͳ
ͳͻͪͲͳͯͻ;ͽͬͰͳ͵ͶͪͼͪͳͶͳͰͽͳ͵ͳͲͪΒͰͯͳͪ
͵ΒͰͰͷͪΒ;;ͼͪͭͶͪͰͰͺͼͽ;ͺ͵Ͱͯ
ͰΔͪͳͻͰͪͶͳͲͪͳΒͰͺͶͳͽͳ͵ͳͷͰͻ͇ͪͬͯͰΒͰͺͼͰͫͬͪͱͳͼͽͪΕͳͯͪͼ;ͺͻͳͬͻͰͷͰͰͳ
ͼͽͳͽ;ͳΒͰͪ̓ͼͬ;ͳͅͰͽͳΒͳͪΒ;ͺͰͪͽΓͳͬͳΒͳͺͻͳͷͰͻ͵ͪ͵ͼͰͯͻͱͳͽͰͲͳΒͪͳͺͻͬͳͻͪ
͵ͿͶͳ͵ͽ ͺͻͽͳͬ ͼͺͼͽͬͰͰ ͯͻͱͪͬͰ ͊;͵ͫͳ ͼͰ ͯͬͳΒͪΒ; ͪ ͻͪͲͶͳͳͽͰ ͪͳͰ ͋ͰͻͰͽͳͪͻͳ
͵ͿͶͳ͵ͽͪͫͳͳͼͺͳͽ;Β;ͫͻͫͰ͵Βͳͷͪͼ; ͼͬΒͼͽͬͰͳͪͼͳΓͰ͵ͪͳͯͻ;ͭͳ ͬͳͯͬͳ ͺͻͳ;ͯͰ
͵Βͳͼ;ͬͰΕͺͻͳͷͰΔͰͳͳͶͳ͵ΒͳͷͪΒͰͲͪͺͻͰΕͰ
ͳͳ͵Βͳͼ;ͻͰͶͪͽͳͬͰͳͼͽͳͽ;ͳͪͶͳͲ
ͬͪͳ͌ͷͭͳͷͼ;͵ͫͳͷͪͼͰͼ;ͺͻͽͼͽͪͬΓͰͰͼͽͻͪͰͺͻͳͯͻͱͪͬͪΒ;ͻͪͲͻͪΌͰͳͳ;ͯͪͳͺͻͪ
ͬͳͶͪ́ͲͬͰͼͰͬͻͼͽͰͼ;͵ͫͪͼͬͰͬͳͰͼͰͳͼͽͳͽ;ͳͪͶͳͲ;Β;ͳͼͬͻͰͷͰͷͯͫͳΒͪΒ;ͼͬΒͪͺͻͪͬͳ
ͶͪͳͭͻͰ
ͪ;ͺͻͪͬͽͪͺͻͷͰͪͲͪͼͶ;ͱ;ΒͰͳͲ;ͲͰͽ;ͺͪͱΔ;͋ͪ͵ͬͪͺͻͷͰͪͷͭͶͪͼͰ;ͳͽͳ;ͼ;͵
ͫͳͷͪͳͲͷͰΌ;ͻͪͯͳ͵ͪͳ;ͺͻͪͬͰ;ͷͭͳͷͲͰͷΓͪͷͪͽ͵ͷXIX ͬͰ͵ͪ Dahrendorf
ͼͽͻ
ͪ;
ͯͻ;ͭΒͺͶͬͳͳXX ͳͪͺͰͽ͵;XXI ͬͰ͵ͪ
;ͲͺͷΕͲͪͺͪͯͳͼͳͶͪ
ͪ̓ͼͬ;ͳͅͰͽͳΒͳͼͰ
ͺͪͱΓͳͬ ͺͻͳͺͻͰͷͪ ͳ ͺͯͻͱͪͬͪ ͼͰͺͪͻͪͽͳͼͽͳ͵-ͽͰͻͻͳͼͽͳ͵ͳ ͺ͵ͻͰͽ ̸Ͷͫͪͪͪ
͵Βͳ ΒͰ
;ͼͷͰͻͪͬͪͪͳͲͪͲͳͬͪΔͰ͵ͿͶͳ͵ͽͪ;ͻͰͭͳ;
ͪͺͼͰͫͺͻͽͳ͉ͬͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ͆Ͱ͵ͳͽͰ
ͻͰͽͳͪͻͳ
;ͺ͵;ͪΒ;ͯͪͳͲͪΌ;ͪͳͰ͵ͪ͵ͯͪͺͼͽͳͭ;ͼͬΒͰͳΓͰͬͰ
ͼ͵Ͷͳͼ;ͯͪͺͻͳͼͽͻͪͼ
ͪͪͶͳͲͳͻͪΒ;ͯͻ;ͽͬͰͳͼ;͵͇ͫͬͯͰͼͰͷͳͼͶͳͪͬΒͰͼͽͻͪͽͰͭͳΒͰͳͷͭͰͲͪͭͬͻͳ͵ͰͫͻͫͰͲͪ
ͪͳͪͶ ͼͶͫΌͰΔͰ ̽ͻ;ͭͳ ͪͼͽΒͰ ͯͪ ͼͷͪΔͰ ͪͼͳΓͰ ͳ ͽͻͪͭͪΒ; Ͳͪ ͯͻ;ͭͪͳΒͳͷ ͪͳͳͷͪ
ͬΌͰΔͪͫͻͫͰ͆Ͱ͵ͳͼ;
ͺͰͽ
ͺͻͬͰͼͽͬͰͲͪͳͽͰͻͰͼͬͪͳͲͪ;ͼͺͼͽͪͬΓͪΔͰͬͭͯͻ;ͽͬͰͭ
ͺͻͰͽ͵ͪ
ͺͻͪͬͯͪͬͪΒ;ΕͳͽͺͽͳͷͲͪͽͰͬͷͲͪͺͻͪͬͯ;ͳΒͰͯͪ͵ͼͽ
ͽͰͼͽͳͷͳΓͰͷͭͶͰͯͪΒ;ͪ
ͼ;͵ͫͰ͵ͪͪͺͻͪͬͰͯͪͺͻͰͼ ̓;ͺͰͻ̓;ͺͰͻ
ͼͽͻ–
̓ͻͪΒͰͷ͎͎ͳͺͰͽ͵ͷXXI
ͬͰ͵ͪ
ͲͫͭͼͬͰͬͰΕͰͬͪͱͼͽͳ͵ΒͪͼͰͺ͵ͶͪΔͪͶͪͰͽͳ͵ΒͳͬͰͻͼ͵Βͺͻͳͺͪͯͼͽͳͳͼ;͵ͫͳͷͪ;
ͬͰͲͳͼΔͳͷͪ
ͯͶΒͰͯͼͽͻͪͳ͵ͿͶͳ͵ͪͽͪ́ͼͽͬͻͰͷͰ
ͼͬͰͳͻͪͭͶͫͪͶͳͲͪͳΒͪͳͼͬͰ
ͫͻΒͳΒͰͻͷͰ Γ;ͯͼ͵ͳ ͺͻͪͬͪ ͺΒͪͪͶͰ ͼ; ͼ;ͯ;͵ͻͳͽͰΓͪͽͳͺͻͪͬͪͳ ͬͰͻͬͪͽΕ;ͼͺΓͰ
ͳͽͰͻͬͰͳΒͰ ͳͼͽ
ͼͽͻ
ͅͰΌ;ͽͳͷ
̹ͪͶ͵ͪΒͰ;ͽͷͺͰͻͳͯ;ͫͳͺͻͼͽͻͪ͵ΒͰͷͼͰͺͻͳ
ͷͰΔͳͬͪͷͰΌ;ͪͻͯͳͽͰͻͻͯͼͽͻͪͰ̸͇͆͋ͺͻͬͰͼͽͬͰͺͻͽͳͬ͊ͻͫͪ
ͪͽΒͰͺͻͰͼͰͯͪ;
ͳͼͽͻͳΒͳ ͷͰΌ;ͪͻͯͳ ͯͼͪ ͪΒͬͰΕͪ ͬΒͪ ͼͳͶͪ ; ͳͼͽͻͳΒͳ ͬͰͪͼͽͬͪ ;ͼͽ;ͺͳͶͪ ΒͰ ͼͬΒͰ
ͬͪͲͯ;ͺͶͬͰͼͪͭͰ͵ͪͬͪͲͯ;ͺͶͬ;ͺͯͻ͵;ͽͰͻͻͳͼͽͳ͵Β͇̺̓
191
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͪ͵ͶͰ
ͯͪͫͳͯͶͯͼ;͵ͫͪ
ͺͽͻͰͫΒͰͺͻͳͼ;ͼͽͬͬͳͰͿͪ͵ͽͻ͈ͪͻͬ
ͺͻͳͺͪͯͳͳͺ
ͽͰͳΒͪͶͰͼͽͻͪͰ;ͼ;͵ͫ;ͳͷͪΒ;ͼͰΕͪΒ͵ͶͰ͵ͽͳͬͭͳͯͰͽͳͽͰͽͪ͵ΒͳΒͰͯͻ;ͭͪͳΒͳͰͭ;Ͱ͵Β
ͯͻ;ͭΒ ͭͻ;ͺͳ ̽ͻ;ͭ
ͳ ͺͪͽͰ
ͼͰΕͪΒ; ͯͪ ͼ; ;ͭͻͱͰͳ ͳͶͳ ͯͪ ͼ; ͺͻͰͽͻͺͰͶͳ Ͱͺͻͪͬͯ; ͋ͻͰΕͰ,
ͼͷͪͽͻͪΒ;ͯͪΒͰͰ͵ͯͻ;ͭͳͯͭͬͻͪͲͪΔͳͬ;ͺͪͽΔ;
ͽͰͪͼͽΒͰͯͪͺͻͷͰͰͽͰͯͻ;ͭͰͼͫͰ͵ͪ͵
ͫͳ;ͷͪΔͳͶͳͼͬΒ;ͺͪͽΔ;͋ͪ͵ΌͰͬͰͻ;Β;ͯͪͷͭ;ͺͻͷͰͳͽͳͽͰͼͫͰͳͯͪΕͰͽͳͷͰͺͼͽͳΕͳͼͬΒ
ͳΓ͆Ͱ͵ͳͪͪͶͳͽͳͪͻͳͳͼͽͳ;ͯͪͯͻͰΌͰͳͪͳͷͳΓͰΔͪͷͱͰͫͶͳ͵ͬͪͽͳͪͰͼͽͪͬͬͰͳ
ͼͽͪͬͬͰͯͻ;ͭͳΓ;ͯͳ͵Βͳ;ͼͶͬΓͪͬͪΒ;ͺΒͪͬ;ͼ;͵ͫͪͳͷͪΔͰͳͶͳͬͳͰͯͰͼͽͻ;͵ͽͳͬͳͺͻͪͬͪͪ
͵Βͳͷͪͷͭ;ͯͪͼͰ͵ͻͰΕ;ͼ;͵ͫͳ͇ͬͯͰͼͰͷͳͼͶͳͪͳͯͰͶͭͳΒͰ͵ΒͰͼ;ͺͬͰͲͪͰͼͻͪͼͳͲͷͷͳͶͳ
ͰͽͰͽͻͳͲͷͷ͆ͪ;ͳͳ͵ΒͳͼͰͫͪͬͰͪͪͶͳͲͷ͵ͿͶͳ͵ͪͽͪͰͼͶͪͱ;ͼͰ;ͺͭͶͰͯ;ͻͰͶͪͽͳͬ
ͭͲͪͪΒͪͪͺͼͶ;ͽͭͳͻͰͶͪͽͳͬͭͼͳΒͪͶͭͶͳͪͬͪΔͪ͵ΒͰͯͬͯͳͯͼͰΕͪΒͪͺͪͽΔͰ Gurr,
ͼͽͻ
͐ͳΔͰͳͪͯͪͼ;ͯͷͳͪͽͰͭͻ;ͺͰͻͰͶͪͽͳͬͼͺͼͫͰͯͪͼͽͬͪͻͰͼͬΒͰͳΓͰͬͰ
Ͳͪͽ;ͼͷͰͻͪͬͪͳͼͽͻͪͱͳͬͪͪͪͺͳͽͪΔͰͲͫͭͰͭͪͰͰͼͽͺͼͽͪͬΓͪΒ;ΒͬͰΕͰͲͪͽͰͬͰ
͵Βͳ
ͯͬͯͰͯͽͬͻͰͭͼ;͵ͫͪ͌͵Ͷͳ͵ͺͯͻͰΌͰͪͭͻ;ͺͪͺͳΔͰͯͪͼͰͺͪͪ;ͼ͵Ͷͪͯ;ͼͪͼͬΒͳͷ
;ͬͰͻͰΔͰͷͯͪͷͱͰͺͻͷͰͳͽͳTUBUVTRVP
ͯͷͳͪͽͪͭͻ;ͺͪͰͼͽͪͼͽΒͳͯͪͼ;ΒͰͽͳͽͰ ͺ͵;
ͪΒͰ ̺ͰΕͳͪ ͼͽ;ͯͳΒͪ ͺͼͬͰΕͰͳ ͯͻ;ͽͬͰͳͷ ͼ;͵ͫͳͷͪ ;ͼͷͰͻͪͬͪ ͺͪͱΔ; ͪ ͺͻͳ;ͯ; ͳ ΔͰ;
Ͱͼ͵ͪͶͪͳΒ; ͈ͻͳ;ͯͪ ͵ΒΒ ͼͰ ͺͻͳͫͰͭͪͬͪ ; ͬΌͰΔ; ͼ;͵ͫͪ ;ͷͭͷͰ ͬͪͻͳͻͪ ͺ ͳͽͰͲͳͽͰͽ; ͳ
ͻͪͲͷͰͻͪͷͪ
ͼ ͽͳͷ ͯͪ ;Ͷͭͪ ͳͷͪ ͳ Ͱͺͻͳ;ͯ ͪͭͬͪͻͪΔͰ ̽͵ ͺͻͳ;ͯͪ ͫ;ͬͪͽͪ ͳͽͪͬ ͳͲ
ͪͼͳͶͳͳͰͪͼͳͶͳͼͻͰͯͼͽͪͬͪ
Ͱͺͻͳ;ͯͪͺͯͻͪͲ;ͷͰͬͪͪͺͻͰͯͪͼͰͯͻ;ͭͪͼͽͻͪͪ;ͫͰͯͳͳ
ͺͻͳͬͪͽͳͺͲͳͽͳͬͰͼͪ͵ͳΒͰ
͵ͪͽΒͰͫͰΕͪΔͰ͵ͻͳͼͽͳ Kriesberg
ͼͽͻ
͌;ͽͻͪΔͰͺͻͷͰͰ;ͼͬͳͷͼ;ͺͪͻͳ͵ͳͷͭͻ;ͺͪͷͪ
ΔͳͬͪͳͽͰͻͪ͵ͳΒͪͳͺͪͪΔͰ;Ͱͼ
ͳ͵ͪ͵Βͳͳͼ;ͯͺͰͽ͵ͪ;͵Γ;Ͱͳ;ͼ;͵ͫͽͪ͵ΌͰͷͭ;;ͽͳͪͽͳͪͰͼ͵ͪͶͪͳΒ;ͳͯͰͲͰͼ͵ͪͶͪͳΒ;
͵ͿͶͳ͵ͪͽͪ
̸̻̺͈͇͆̾͋́͆̾͊̈́̾̽́͏̸̸̻͇̹̾̈́̈́́̀͏̸͇̺͇́̾̓͌̽͠
̸̸̸͇͍̹͌̓͆̈́́̓͋̾͆̈́̓͆͌
͈ͻͰͼͭͶͫͪͶͳͲͪͳΒͰͳͼͽͬͻͰͷͰͺͻͪͽͰͳͰͭͪͽͳͬͰͺͼͶͰͯͳͰ
ͳͽͬͰͶͳ͵ͷͫͻͲͳͷ
ͅͰΌ;Δͳͷͪͼ;ͪΒͳͲͻͪͲͳͽͳΒͰͼͶͰͯͰΕͰ͈ͻͯ;ͫΓ;ΒͰͼͰΒͪͲͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳ – ͫͭͪͽͰ
ͲͰͷΓͰͺͼͽͪΒ;ͫͭͪͽͳΒͰ
ͪͼͳͻͷͪͰΒͼͳͻͷͪͳΒͰ
ͯͪͬͰΕͳͼͰͺͯͽͰͻͰͽͷͭͻͷͳͯ;ͭͬͪ
͈ͬͰΕͪͬͪͼͰͰͲͪͺͼͶͰͼͽ
ͪͼͽͪΒ;ͬͰͶͳ͵ͰͷͳͭͻͪͳΒͰͻͪͯͰͼͪͭͰ
ͪͬͳͽͪͶͪͼͳͳͷͳͭͻͪͪͽͪͳ
Ͱ͵ͷͼ͵ͳͳͲͫͰͭͶͳͪͺͻͰͺͶͪͬΓ;Β;ͻͪͲͬͳΒͰͰͲͰͷΓͰ͠Ͱͯͼͽͻͪͷͳ;ͼ͵ͷͼͺͰͳΒͪͶͳͲͪͳΒͷ;
ͺͻͳͬͻͰͯͳ
ͲͰͷΓͰͭ;ͫͰ ͼͪͷͯͬΓͼͽͳͻͪͲͬͻͼͼͽ ͺͻͳͬͻͰͯͳͪ͵ͽͳͬͼͽͳͳ ͺͼͽͪΒ; Ͱ͵
ͷͼ͵ͳͲͪͬͳͼͰͪͬ͠ΓͪΒ;ͼͰͬͳͻͪͲͯͻͳͳͲͷͰΌ; ͳ͵ΒͳͳͷͪΒ;ͳͳ͵ΒͳͰͷͪΒ;͌ ͼͬͳͷ
ͯͻͱͪͬͪͷͪͼͰͿͻͷͳͻͪͷͪͶͪ
Ͱ͵ͷͼ͵ͳΒͪ͵ͪͷͪΔͳͪ
ͼͬͰͶͳ͵ͳͷͷͭ;Εͼͽͳͷͪ;ͽͳͪΒͪ
͵ΒͪͼͰ
ͺͻͬͰͼͽͬͰͫͪͬͳͼͽͬͪͻͰΔͰͷͼͬΒͳͳͽͰͻͰͼͪ͊ͶͰͯͰΕͪͼ͵;ͺͳͪͺΒͰͯͳͪͪͺ͵;ͪͬͪͯͪͺͻͳ
ͶͪͭͯͳͻͳͽͪͷͼͺͼͽͬͰͭͱͳͬͽͪͺͻͳͬͳͶͰͭͬͪͷͯͻ;ͽͬͰͷΒͰͲͭͻ;́ͼͽͬͻͰͷͰͷͳͶͳͳ
Γ;ͯͳͱͳͬͰͪͷͪͻͭͳͳͯͻ;ͽͬͪͳͲͪͬͻͪͬͪΒ;;;ͼͶͬͳͷͪͱͳͬͽͪͳͼͺͯͼͳͻͷͪͽͬͪ͆ͪͺͶͳ
ͽͳ͵ͷͳͬ;
ͭͻͪͳͪͬͪͼͰͯͻͱͪͬͳͼ;ͬͰͻͰͳͽͰͽ
ͺͯͻͳͬͪΒ;ͼͰͷͭͰͯͰͷ͵ͻͪͽͼ͵Ͱͳͼͽͳͽ;
ͳΒͰͳͽͪ͵ͼͶͪͫͰΔͳͬͪͼͪͭͪ
ͪ;ͽͻͳͽͰͽͳͰͿͳ͵ͪͼͼͽ͆ͪͳͪͶͳͰͽͻͳͬͶͪͼͽͳͰ͵ͽͻ
192
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
Ͷͳ;;ͺͽͺ;ͼͽͳͪͳͪͶ;ͺͶͳͽͳ͵;
ΒͰͻͼ;ͫͪͬͰͲͳͯͪͼͰͺͻͳͶͪͭΌͪͬͪΒ;ͪͻͰͯͫͪͷͪͷͰΌ;
ͪͻͯͳ Ͱͽͪͻͪ ͷΕͳ ͌ ͬͰͶͳ͵Β ͽͻͪͼͿͻͷͪͳΒͳ ͼͬͰͽͪ ͭͶͪͬ; ;Ͷͭ; ͼͬͰ ͬͳͰ ͺͻͰ;ͲͳͷͪΒ;
ͬΒͰ ͼͳͶͰ
ͺͻͰ ͼͬͳ ̸͊̽
ͬΌͰΔͰͷ ͻͪͽͬͪ Ͳͪ ;ͼͺͼͽͪͬΓͪΔͰ ͽͲͬ ͯͰͷ͵ͻͪͽͳΒͰ
ͺͻͰͬͰͽͳͬͳ
ͻͪͽͬͪͳͪΒͪͬͷͬͳ
ͺͪͪ͵ͳͺͰͻͷͪͰͽͳͳͼ;ͺͰͻͻͪͲͻͳͻͪͽͬͪ͋ͪ͵ΌͰͳͬΒͰͪͼͳ
ΒͪͳΒͰΒͪͪΒ;ͼͬΒ;;Ͷͭ;
ͪͺͼͰ̸͇ͫ͆͋
͵ΒͳͼͰͳͻͳͺͻͰͷͪͳͼͽ͵;
ͳͼͺ;ΔͪͬͪΒ;Εͳͺͻͼͽͻ
ͫͳͬͰ̺ͭͪͻͪͬͼ͵ͭͺͪ͵ͽͪͳͺͯͻͰΌ;Β;ΕͳͪͳͪͶͰͪͻͷͳΒͰ
ͺͪͪ͵ͳͯͻͱͪͬͰ
ͼͬΒͳͷͺͽͻͰͫͪ
ͷͪͳͳΓͰͬͳͷͪ ͌ͼͺͼͽͪͬΓͪΒ; ͼͰͳͬͰ ͬΒͰͯ͵ͽͻͳͰ͵ΒͰ ͯͫͻͪͬͪΒ;;ͺͽͻͰͫ;;͵ͶͰͪͻͭ
ͻ;ͱΒͪ
;ͷͪΔ;Β;ͼͰͷͭ;ΕͼͽͳͶ͵ͪͶͳͲͪΒͰͯͳͪͯͪͼͰͼͶͰͪͼͺͼͽͬͰͰͫͶͳ͵Ͱͯ;ͬͼ
ͽͳͳͯͻ;ͽͬͰͼͽͳ̀ͪͽͰͼͰΕͪΒ;ͯͪͭͶͫͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪͺͻͰͽΔ;ΔͳͬͷΒͰͲͳ͵ͷ
ͳͼͽͻͳΒͼ͵ͷͳ;ͰͶͳͳ͵;Ͷͽ;ͻͷͳͯͰͽͳͽͰͽ;
ͽ;Ͳͻ͵;ΒͰ͵;Ͷͽ;ͻͰ͵ͿͶͳ͵ͽͰ
ͯͶͪͲͳͯ
ͺΒͪͬͪͰͽͰͽͻͳͲͷͪͳ͵ͼͰͿͫͳΒͰ
ͺͪͳͰͽͳ͵ͳͻͪͽͬͪͳͪͷͰͽͪΔͪ͵;Ͷͽ;ͻͳͫͻͪͲͪͪͳ
ͪͳͪͱͳͬͽͪ2 ́ͽͰͲͳͬͳͻͪͲͬΒͳͳͼ͵ͻͳΕͪͬͪΔͰͺͻͳͻͯͳͫͭͪͽͼͽͪͬͪͳͲͪͲͳͬͪΒ;ͬͰͶͳ͵Ͱ
ͺͻͰͷͰΕͪΒͰ ͪ ͺͶͪͰͽͳ
ͽ ;Ͳͻ͵;ΒͰ ͵Ͷͳͷͪͽͼ͵Ͱ ͺͻͷͰͰ ͳ ͺͻͰ͵ͷͰͻͪ ͲͪͭͪΌͰΔͪ ͲͰͷΓͳͽͪ
ͬͯͰͳͬͪͲͯ;̺ͪͰͶͳ͵ͳͫͻΒͻͪͯͳ͵ͪͼͽͪΒͰͫͰͲͺͼͶͪ
ͽͰͳ͵ͳͼͪͬͻͰͷͰΔͰ͵ͻͳͷͳͪͶͳ͵ͻ;
ͺͳΒͪ ͻͪͲͬͳΒͪΒ; ͼͰ ͪ ͺͶͪͰͽͪͻͷ ͳͬ;
Ͱ ͫͳͻͪΒ;Εͳ ͼͻͰͯͼͽͬͪ ͈;ͽͰͬͳ ͯͻͭͰ
ͺͻͼͽͳͽ;ͳΒͰ
ͽͻͭͬͳͰΓ;ͯͳͷͪ
ͻ;ͱΒͰͷͳͯͻ;ͭͳͲͪͫͻͪΔͰͳͺͻͿͳͽͪͫͳͶͳͺͼͶͬͳͺͻͰͶͪͲͰͷͭͰͯͻͱͪͬͰ
ͭͻͪͳͰ ͳ ͫͪͬΓͪΒ; ͼͰ ; ͷ;ͶͽͳͪͳͪͶͳͷ ͵Ͱͽͻͳͳͷ ͵ͻ;ͭͬͳͷͪ ̀ͪͽͳͷ
ͻͪͲͬͳΒͪ ͼͰ
͵ͻ;ͺͳΒͪ
͵ΒΒͳͲͻͪͲͳͽͺͭͯ;Β;ͬͰͶͳ͵ͰͻͪͲͶͳ͵ͰͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳ
ͺͪͼͰ;ͺͻ
Ͱͼ;ͳͻͰΔͪͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪͳͶͳͺͻͳͽͳͼͪ͵ͪͪͬͶͪͯͰͺΒͰͯͳͳͲͰͷͪΓͪͯͪͺͻͳ
ͬͪͽͰͯͻͰΌͰ;ͺͶͳͽͳ͵;Ͷͪ͵ͯͶͪͲͳͯ;ͽͳͪΒͳΓ;ͯͳ͵ΒͰΒͰͷͭ;ΕͰ͵ͻ;ͷͺͳͻͪͽͳ
͋ͰͻͻͳͲͪͷΒͰ;ͺͻͪͼͽ;
ͺͻͰͶͪͲͳͭͻͪͳͰͪͳͪͶͳͯͻͱͪͬͪͳͺͼͽͪΒͰͻͰͪͶͪͺͻͰͽΔͪͼͪͬ
ͻͰͷͰͷͬͰͪͼͽͬ;͇ͪͷͰΕͰͳͷͭͰͯͻ;ͭͰͯͻ;ͽͬͰͰͺͻͷͰͰ͵ΒͰͳͯ;;ͺͻͪͬ;ͺͬͰΕͪΔͪ
ͻͰͺͻͰͼͳΒͰͪͼͬͳͷͳͬͳͷͪ
ͯͰͺͼͻͰͯͰͫͻͫͰͺͻͽͳͬͽͰͻͻͳͲͷͪͯͬΌͰΔͪͺͻͰͬͰͽͳͬͳ
ͻͪͽͬͪ
ͯͬͯͰͼͰ;ͺͳͽͪΔͰͳͼͬͰͳͬͳͶͳͲͪͳΒͼ͵ͰͽͰ͵ͬͳͰ ͺͻͪͬͪͱͳͬͽ
ͼͶͫͯͪ͵ͻͰͽͪ
Δͪ
̀ͪͽΓ;ͯͳ;ͷͭͳͷͯͻͱͪͬͪͷͪͱͳͬͰ;ͰͺͻͰ͵ͳͯͷͼͽͻͪ; ̹ͪͲͳΕ
ͼͽͻ–260).
͈ͬͰΕͪΔͰͺͪͼͼͽͳͺͱͳͬͽ;ͼͻͰͯͳ;ͺͻͪͽͳͯͳͪͷͳ͵;;ͫͻͲͪͭͺͻͰͼͪͭͶͫͪͶͳͲͪ-
ͳΒͰ͊ͰͯͪͷͯͰͼͰͽͳͭͯͳͪXX ͬͰ͵ͪͲͪͭͪΌͰΔͰͱͳͬͽͰͼͻͰͯͳͰͫͳͶΒͰͼͪͷͶ͵ͪͶͳͺͻͫͶͰͷ
͋Ͱ͵ͼ;ͺͰͽ͵ͷͼͪͷͯͰͼͰͽͳͭͯͳͪXX ͬͰ͵ͪͺͻͬͳͺ;ͽͻͰͭͳͼͽͻͬͪͰͲͪͪΒͰͺͻͷͰͰͳͽͰ
ΕͰΔͪͱͳͬͽͰͼͻͰͯͳͰ͵ͪͺͼͶͰͯͳͪͳͽͰͲͳͬͭͰ͵ͷͼ͵ͭͻͪͲͬΒͪͳͲͪͽͻͪͬͪΔͪͺͻͫͶͰ
ͷͪ͵ΒͰͪͷͰΕ;ͭͶͫͪͶͳͲͪͳΒͪͳͰͶͳͫͰͻͪͶͳ͵ͰͺͽͺͻͳͬͻͰΌͳͬͪΔͪ3 ͈ͼͰͫͪͪͼͺͰ͵ͽͺͻͫ
ͶͰͷͪͭͶͫͪͶͭͰ͵Ͷ͵ͭͲͪͭͪΌͰΔͪ
ͷͽͳͬͳͼͪͺͻͿͳͽͰͻͼ͵ͳͷ͵ͻͳͽͰͻͳΒ;ͷͳͷͪͰͶͳͫͰͻͪͶͭ
ͷͯͰͶͪͺͻͳͬͻͰΌͳͬͪΔͪ
ΒͰͼͽͰͺͻͪ͵ͼͪͳͲͷͰͽͪΔͪͻͳͲͳͳͳͯ;ͼͽͻͳΒͪ;ͺͰͻͳͿͰͻͰͳͼͳͻͷͪͰ
2
̻ͶͫͪͶͳͲͬͪͪ͵;Ͷͽ;ͻͪͳͶ;ͼͽͻ;ΒͰͷͰͽͪͿͻ;͠ͲͰͿͪ͑;ͷͺͰͽͰͻͪ Joseph Schumpeter
͵ͪͺͳͽͪͶͳͼͽͳ͵Β
ͺͻͳͲͬͯΔͳ͵ͪͫ;ͻͳt͵ͻͰͪͽͳͬͰͯͰͼͽͻ;͵ͳΒͰi͆ͪͺͻͰͯͪ͵͵;Ͷͽ;ͻͰ
ͺͺ;ͽͰ͵ͷͼ͵ͭͻͪͲͬΒͪ
ͻͰͽ͵͵ͪͯ
ͺͻͰͯͼͽͪͬΓͪ ͼͽͪͫͳͶͪ ͳͼͽͬͻͰͷͰ ͪͺͻͰͯͪ͵ ͪ ͼͬͳͷ Ϳͻͽͬͳͷͪ ̽͵ ͼͰ Ͱ͵ͳ ͼͰ͵ͽͻͳ ͫͻͲ ͻͪͲͬͳΒͪΒ;
ͯͻ;ͭͳͼͰͼͷͪΔ;Β;ͳͰͼͽͪΒ; ̓Ͱ
ͼͽͻ. 30).
3
͌ͺͰͻͳͯ;ͳͲͷͰΌ;ͳͭͯͳͰͫͻΒͷͻͼ͵ͳͳ͵ͺͰͳͬͻͼͽͪͼͷͪΔͰΒͰͲͪ
ͪͬͻͼͽͰ͵ΒͰͱͳͬͰ
;ͼͶͪͽ͵ͳͷͬͯͪͷͪͲͪ
ͺͻͳͰͷ;ͼͷͪΔͰͰͺͬͻͳͰͺͻͯ;͵ͽͳͬͭͲͰͷΓͳͽͪͬͰΕͼͪͯͪͳͼ;ͯͬΓͰͲͪ
ͯͻͱͪͬͪΔͰͱͳͬͽͪΓ;ͯͳͪ̀ͰͷΓͳ ́ͲͬͰͽͪΒ͍ͯͪͲͪͰͽͪ͵;ͽ;ͺͻͳͻͯ;Ͳͪͭͯͳ;
͈Ͷͳͽͳ͵ͪ, 22.
͵ͽͫͪͻ
193
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͰͭͳͰ tͽͻͰΕͰͭ ͼͬͰͽͪi ͆ͪ ͽͪΒ ͪͳ ͼͰ ͼͳͻͷͪͽͬ; tͽͻͰΕͰͭ ͼͬͰͽͪi ͺͻͳͯͻ;ͱ;ΒͰ ͺͪͼͼͽ ͯ
ͼͶͫΌͰͳͯͰͼͽͻ;͵ͽͳͬͳͼͪͭͪͻͪͲͬͳΒͰͰͻͳͲͳͰͳͯ;ͼͽͻͳΒͰ
ͳͷͰͼͰ;ͷͰΌ;ͪͻͯͳͷͻͪͲ
ͷͰͻͪͷͪͺͽͬͻΌ;ΒͰͳͼͽͳͪͯͪͼͰͷͪͽͰͻͳΒͪͶͪͫͰͯͪͺ͵Ͷͪͺͪͼͪ ͼͶͰͺͳͶͷͲͪͻͳͲͳ͵Ͱ ̹Ͱ͵
ͼͽͻ
62–
͆ͪ͵ͻͪΒ; XX ͬͰ͵ͪ͊ͻͫͳΒͪΒͰͫͳͶͪͷͰͽͪͪͭͻͰͼͳΒͰ̸͇͆͋
ͳΒͰ ͼ;ͬͪͲͯ;ͺͶͬͰͼͪͭͰͪ
ͽͰͻͳͽͻͳΒ;͊ͻͫͳΒͰͫͪͳͶͰͬͳͰ ͯ͵ͭͼͳͻͷͪͰͭ ;ͻͪͳΒ;ͷͪ
ͽͺͻͰͯͼͽͪͬΓͪͯͻͪͼ
ͽͳ͵ͻͰΔͰͷͰΌ;ͪͻͯͳͺͻͪͬͳͪ͵ͪͽͪͳͺͻͬͳͺ;ͽΒͰͽͻ;ͱΒͰ;ͽͶͳ͵ͬͰͶͳ͵ͳͷ͵Ͷͳͳ
ͪͷͪ
͵ΒͰ ͳͲͪͲͳͬͪΒ; ͯ;ͭͻ ͲͪͭͪΌͰΔͰ ͱͳͬͽͰ ͼͻͰͯͳͰ ͳ ͺͪͼͼͽ ͺ ͱͳͬͽͰ Γ;ͯͳ
ͺͻͳ
ͷͰΔͰͪͽͪ͵ͷͪͶͷͺͻͼͽͻ;̽ͪ͵ͶͰ
̸͇͆͋ͪͭͻͰͼͳΒͪΒͰͪͻ;ͳͶͪͼͳͼͽͰͷͫͰͲͫͰͯͼͽͳ͉Ͱͺ;ͫ
Ͷͳ͵Ͱ ͊ͻͫͳΒͰ ͳ ;ͺͽͻͰͫͷ ͷ;ͳͳΒͰ ͼͪ ͼͳͻͷͪͰͳͷ ;ͻͪͳΒ;ͷͷ ͽͻͪΒ ͲͪͭͪͯͳͶͪ ͱͳͬͽ;
ͼͻͰͯͳ;
;͵ΒΒͼ;;ͺͻͪͬͲͫͭͽͭͪͷͭͳΓ;ͯͼ͵ͳͱͳͬͽͳ;ͭͻͱͰͳͪͯ;ͱͳͺͰͻͳͯ̀ͪͺͪͯͰ
ͼͳͶͰͼ;ͺͯͼͽͪ͵ͶͰͪͳͪͶ;ͺͻͰͺͽͰͽͼͽ̸Ͷ̹ͫͪͪͪͪͪͶ͵ͪ;
ͳͲͪͲͳͬͪΒ;Εͳͽ;ͻͫ;ͶͰͽ
ͼͽͪΔͰͳͯͯͪͽͳͺͯͼͽͳͪΒͪ͵ͿͶͳ͵ͽͰ;ͲͺͻͳͷͰ;ͪͼͳΓͪͪͯ͊ͻͫͳͷͪͯͼͽͻͪͰͳͺͽͪͻͼ͵ͭ
ͼͰͺͪͻͪͽͳͼͽͳ͵-ͽͰͻͻͳͼͽͳ͵ͭͺ͵ͻͰͽͪ
̸̸̸̸̸̸̸̸͈͇͇͉̺̻͉͇̻͇͍̹͌̀͌ͣ́͊́͆̈́́̀̀͆͌͋̓͆̈́́̓͋͆̈́̓͆͌͠ͅ
̸̸̸̸̸̹͇̻͇̹̺͇̺͉̀͆́̽̾̾͊͋͌͢͢͡͠t̸̸̺̹̾̈́́̓̾̈́͆́̾͠i
̀ͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽΒͰͼͳͽ;ͪͳΒͪ;͵ΒΒͼͰͻͪͽͳͼ;͵ͫ Ͳͪͬͻͳ
ͪͶͳ;͵ΒͰͷͳͷͳͻͬͳ
ͼͺͻͪͲ;ͷͳͽͳͰ͵ͳͯͻ;ͭͳͺͶͳͽͳ͵ͳ͵ͬͳͻͰͯͬͯͰͯͻͰͰΔͪͼ;͵ͫͪͳͯͲͪͯͬΓͪͬͪΔͪ
ͼ;͵ͫΓͰͳͼͽͻͪͪ̀ͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽͳͼͰͺͻͳͷͰΔ;Β;;ͯͻͰΌͰͳͷͼͳͽ;ͪͳΒͪͷͪ͵ͪͯͪͼͽͻͪͰ;
ͼ;͵ͫ; Ͱ ͷͭ; ͪΕͳ ͻͰͰΔͰ ; ͵ͿͶͳ͵ͽ; ͇ͫͳ ͼͰ ͲͪͷͻͲ;ͽͳ ͵ͿͶͳ͵ͽ ;ͼͺͼͽͪͬΓͪ ͺͯ
ͺ͵ͻͬͳͽͰΓͼͽͬͷͰ͵ͰͬͰͶͳ͵ͰͼͳͶͰͯ͵ͼͰͰͻͰͰͼͺͻͪͺͳͽͪΔͪͳͲͷͰΌ;ͼ;͵ͫΓͰͳͼͽͻͪͪ
͇ͰͫͳͽͻͰͫͪͶͯͪͽͻͪΒͰͯ;ͭ
ΒͰͻͼͰͽͪͯͪͼͽͬͪͻͪΒ;ͺ;͵ͽͳͰͳͲ͵ΒͳͳͲͻͪͼͽͪΒ;ΒͺͪͼͳΒͳ
ͼΒͰͬͳͪͼͳΓͪ
͵Βͳͷͭ;ͬͻͶͶͪ͵ͯͪ ͪ͵ͽͳͬͳͻͪΒ;ͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ͆ͪΒͳͭͶͰͯͳΒͳͺͻͳͷͰͻ
Ͱ͵ͽͻͶͳͼͪͭͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽͪΒͰͼͽͰͺͪͪΔͰͺͻͰͯͼͽͪͬͳ͵ͪͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;
ͳΒͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͵ΒͰͺͼͬͪ͵;Ͱ;ΕͰ ͯͪͿͻͷͳͻͪΒ; ͬΒͼ͵;̓ͼͬͪͳͪ͵ΒͰ ͽ ;
ͼ;ͺͻͽͼͽͳͲ͉ͪͰͲͶ;ͳΒͷ̹͊ͳͼͽͪͶͳͷͯ͵;ͷͰͽͳͷͪ̾͌͊ͯͻ;ͭͰͼͽͻͪͰ
̸ͶͫͪͰͪ
̓ͼͬ;ͳͅͰͽͳΒͳͳ͵ͪ͵ͪͬͼͺͻͪͲ;ͷͳͽͳͯͭͬͻ
ͪ͵ͳͳͺͯͺ͵ͻͬͳͽͰΓͼͽͬͷ̾͌
Ͱ
ͫͪͬͰͲ;Β;
ͽͯͯͪͽͺͯͼͽͳͰΔͳͬ;ͪͳͪͶ;ͺͻͰͺͽͰͽͼͽͳ;ͺͲͻͪͬͪͪͽͯͪͲͪͷͻ
Ͳ;ͽͳ ͵ͿͶͳ͵ͽ
ͪ͵ ͼͰ Ͱ ͼͽͬͪͻͰ ΔͳͬͰ ͼͰͺͪͻͪͽͳͼͽͳ͵-ͽͰͻͻͳͼͽͳ͵Ͱ ͽͰͱΔͰ
ͷͱͰ ͫͳͽͳ
ͬͻͶͫͻͲͯͷͻͲ;ͽͳͳͽͰͲͳͬͳͻͪ
͆ͪΒͬͳΒͰͪ;ͰͪͪͶͳͲͰ;͵ͪͲ;Β;ͪͽͯͪͼͰ̸ͶͫͪͳͰΕͰͲͪͯͬΓͳͽͳͼͰͰͼͳΒͷ̓ͼPͬͪͳ
ͅͰͽͳΒͰͯ͊ͻͫͳΒͰ͇ͳΕͰ ; ͺͻͬΒͿͪͲͳͪͼͽΒBͽͳ ͯͪͼͽͬͻͰtͬͰͶͳ͵̓ͼͬi
ΒͰͻ ͼ; ͽ͵ͷ
ͬͳΒͰ ͳͼͽͻͳΒͰ Βͪͬ ͳͲͻͪͱͰͰ Ͱ͵ͼͺͪͲͳͳͼͽͳ͵Ͱ ͽͰͱΔͰ ̸Ͷͫͪͪͪ ͵Βͳ ͱͳͬͰ ͪ ̓ͼͬ; ͳ
ͅͰͽͳΒͳ ͺͻͰͷͪ ͪ
Β;ͭͳͼͽ͵; ͊ͻͫͳΒͰ ͅͰͯͬͰΌͪ
̹;Βͪͬͪ
͈ͻͰͰͬ
; ͵ͬͳͻͳͷͪ ͺͻΒͰ͵ͽͪ
t̽ͪͻͯͪͳΒͪi ͫ
̓ͼͬ; ͳ ͅͰͽͳΒͳ
; ͵ͬͳͻ; ͺͻΒͰ͵ͽͪ tͰͲͪͬͳͼ ̓ͼͬi ͬ
͏ͻΒ ̻ͻͳ
͈Ͷͪͬ
̻;ͼͳΔͰ
̹ͪͻ
͊;ͽͷͻͰ
͌ͶͳΔ
;͵ͬͳͻ;ͺͻΒͰ͵ͽͪtͪͅͶͰͼͳΒͪiͭ
ͲͪͺͪͯΒͪͅ͵ͰͯͳΒͳ;
͵ͬͳͻ;ͺͻΒͰ͵ͽͪt́ͶͳͻͳΒͪiͳͯ
ͼͰͬͰͻΒ̻ͻ͵Β
;͵ͬͳͻ;ͺͻΒͰ͵ͽͪt̾ͺͳͻi̸͵ͼͰͽͪ͵ͬͰͰ͵ͼͺͪ-
Ͳͳͳͼͽͳ͵Ͱ ͽͰͱΔͰ ̸Ͷͫͪͪͪ ͼͽͬͪͻͰ
ͽͪͯͪ ͫͳ ͽͲͬ ͬͰͶͳ͵ ̓ͼͬ ͭͻͪͯͳͶ ͿͰͯͰͻͪͶͳ ͳͶͳ
194
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
͵ͿͰͯͰͻͪͶͳͼͪͬͰͲͼ̸ͶͫͪͳΒͷ͌ͽͷͼͶ;ͪΒ;ͽͰͻͳͽͻͳΒͪͺͯ͵ͽͻͶͷ̸ͶͫͪͪͪͫͳͫͳͶͪ
ͰͭͯͰ͵͵ͷ2
ͪͪΔΒͫͳͱͳͬͰͶ
–ͷͳͶͳ̸ͪͶͫͪͪͪ ̻ͪΕͳͬͳΕ
ͼͽͻ
͊ͽͬͪͻͪΔͰͬͰͶͳ͵ͰͪͶͫͪͼ͵ͰͯͻͱͪͬͰ̹ͪͪͶ͵ͪ;ͺͯͼͽͪ͵ͶͫͳͯͪΓ;ͪͳͪͶ;ͺͻͰͺͽͰͽͼͽ
̸ͶͫͪͪͪͳͪΒͬͰͻͬͪͽͳΒͰͳͲͪͲͬͪͶͽͬͻͰͳͼ;͵ͫͼͪ͊ͻͫͳΒͷͳͶͳ̻ͻ͵ͷ
ͽͫͳͰͷͳͬ
ͬͯͳͶ͵ͪͽͻͰΕͰͷͫͪͶ͵ͪͼ͵ͷͻͪͽ;͇ͬΒͰ;ͺͲͻͰΔͰͺͻͬͰͼͽͬͰͰͬͻͺͼ͵ͳͷͯͻͱͪͬͪͷͪ
ͪ
ͯͪͳ͇͌͆͠Ͱͻ
ͫͰͲ ̓ͼͬͪͳͅͰͽͳΒͰ̸ͶͫͪͳΒͪͰͷͱͰͯͪͳͼͺ;ͳͼͽͻͪͽͰ͵;;Ͷͭ;͵ΒͪΒΒΒͰ
ͪ͵ͻͪͲͫͳΒͪΔͪ͠;ͭͼͶͪͬͳΒͰͳͲͰ͵ͳͰͽͪͻͪͷΕͳͪͷͰΔͰͪ;ͭͰͺͶͳͽͳ͵ͳͷͳͭͻͪͷ̹ͪͪͪͶ
͵ͪ; ͆ͪ ͼͬ; ͽͳ ͳΔͰͳͪ ͳΒͰ ͽͰ͵ Ͳͪ͵Γ;ͳͽͳ Ͳͪͽ ΒͰ ͺͻͳͽͳͼͪ͵ ͯͰͶͪ ͷͰΌ;ͪͻͯͰ
ͲͪΒͰͯͳͰ ͪ͊ͻͫͳΒ; ͯͪͺͻͳͼͽͪͰͪͺͻͷͰ;ͯͻͱͪͬͺͻͪͬͭͼͽͪͽ;ͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
ͽͪ͵
ͼͪͱͪ ͳ ͯͪ ΕͰ ͼͰ ͽͳ ͺͻͳͽͳͼͳ ͳ ;ͰͰ ͪͼͽͪͬͳͽͳ ͫͰͲ ͫͲͳͻͪ ͪ ͽ ͵ ΕͰ ͳ ͵ͪ͵ ͬͶͪͯͪͽͳ ;
͊ͻͫͳΒͳ͆ͪͳͷͰ
Γ;ͯͼ͵ͪͺͻͪͬͪͳͺͻͪͬͪͪͳͪͶͳͷͪΔͳͪ
͵ͪͳͺͽͻͰͫͪ;;ͽͻͪΔͰͯͰͷ
͵ͻͪͽͳͲͪͳΒͰ͊ͻͫͳΒͰ
;ͽͷͰͳͷͪΒ;ͺͽͺ;ͼͺͻͰͯ;;Ͷͭ;
;Ͷͭ;ͯͳͷͰͲͪͬͰͼͰͲͪͺͻͳͽͳͼ͵Ͱͷ
ͽͳͬͳͼͪͰͳͼ͵Γ;ͳͬͭͰͺͶͳͽͳ͵ͳͷͳͭͰͼͽͻͪͽͰ͵ͳͷͻͪͲͶͲͳͷͪ(Gaǀinoviǀ
ͼͽͻ
͆ͪͺͰͽ͵;XXI ͬͰ͵ͪͼͪͼͬͳͷΒͰͬͳͯΓͳͬͯͪͺͪͻͶͰ;ͷͪͳͽͪͻͳͷͷͳͼͳΒͪͷͪͳͳͲͭͻͪͯΔͳ
ͷ;ͶͽͳͰͽͳ͵ͭͳͽͶͰͻͪͽͭ
ͪͬͯͯͰͷ͵ͻͪͽͼ͵ͭͯͻ;ͽͬͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͳͼ; ;
ͼ͵Ͷͪͯ;ͼͻͰͪͶΕ;
ͪͳͲͶͪͲͳͳͲͫͪͶ͵ͪͼ͵ͭͶͪͬͳͻͳͽͪͼ;ͽͰͱͳͳͰͳͲͬͰͼͳΒͳͰͭͺͻͰͪͭͻͰͼͳΒͰ
͆ͪͼ;ͺͻͽͳͯͰͪͶͳͲͷ;ͳͳͶ;ͲͳΒͪͷͪ
ͼͽͪΔͰ;ͽΒͺ͵ͻͪΒͳͳͺ͵ͪͲ;ΒͰͯͪΒͰͪͯͰͶ;ͬtͺͪͬΓͪΔͰ
ͳͼͽͻͳΒͰi
ͯͪ ͼͰ ͪͶͫͪͼ͵ ͪͼͳΓͰ ͵ͪ ͳ Ͱͽͳ͵ͳ ͳ ͬͰͻͼ͵ͳ ͵ͿͶͳ͵ͽͳ Ͱ ͼͽͳͪͬͪΒ;
ͪ ͯͪ
ͳͼ͵Γ;ͳͬͼͽͳͳͺͻͰͽͰͲͳΒͰͻͪͲͳͪ͵ͽͰͻ̹ͪͪͪͶ͵ͪ;ͳͳͲͬͪΔͰͭͪ ͼͽͪͶͻͪͼͽ;ͳͪΒͪͬΓ;Β;
ͼͬͰͽ; tͰͪ;ͰͰ ͳͼͽͻͳΒͰi ̸ͻͫͳͽͻͪͻ ͭͰͺͶͳͽͳ͵ ͷͯͰͶͳͻͪΔͰ ͳ ͪͼͳͶ ͺͻͰͼͰͪΔͰ
t̻ͻͯͳΒͰͬͭͬͻͪi;ͼͰͽΓͳͬͷͫͪͶ͵ͪͼ͵ͷ͵ͻͳͲͷͱͪͻͳͽ;
ͺͻͰ͵ͻͪΒͪΔͰͷͯͻͱͪͬͳͭͻͪͳ
ͪ
ͽͰͱͪ͵ΒͰ;ͯͪͻͰͼͪͷͪͼͬͰͷͰΌ;ͪͻͯͭͺͻͪͬͪ
ͬͰΕͺͯͼͽͳͰͳͻͰΔͰͰͼͽͪͫͳͶͼͽͳ;
ͻͰͭͳ;
͵ͪͳͪ͵ͽͳͬͼͽͬͳͼͰͺͪͻͪͽͳͼͽͳ͵ͳͺ͵ͻͰͽͪ; ͼͬͰͽ; ͪͅͽͳΕ͚;ͻͳΕ
ͼͽͻ
–128).
̽ͪ͵ͶͰ
;̾ͬͻͺͳͰͷͪͬͰΕͰͭͯͻͱͪͬͭͺͳͽͪΔͪͯͼͶ;ͪΒͪ͵ͪͯͪͯͬͪͪͻͯͪͺͶͪͱ;ͺͻͪͬͪ
ͳͼͽ;ͽͰͻͳͽͻͳΒ;͋ͪ͵ͪͬΒͰͼͪͯͪΔͳͺͶͱͪΒ̓ͼͬͪͳͅͰͽͳΒͰ
͵ΒͰ͊ͻͫͳͼͪͳͼͽͻͳΒͼ͵ͭͳ;ͼͽͪ
ͬͺͻͪͬͭ ͪͼͺͰ͵ͽͪ ͼͷͪͽͻͪΒ; ͼͽͱͰͻͷ ͼͬΒͰ ͪͳͪͶͰ ͼͪͷͼͬͰͼͽͳ ͳ ͰͻͪͲͶ;ͳͬͳͷ ͯͰͶͷ
ͼͺͼͽͬͰͰͯͻͱͪͬͰ
ͯ͵̸Ͷͫͪͳ
ͺͽͼ;ͼͰ;ͲͺͷΕ̸͇͆͋ͪͼͳͶͽͰͺͳͶͳ
ͪͼͽΒͰͯͪͽ
ΔͳͬͫͰͲͯͻͱͪͬΓͰͬͰͻͳͿͳ͵;Β;͌͆
͵ͪ͵ͫͳͼͰͪ͵ͽͭͪ;ͿͰͯͰͻͪͶͷͳͶͳ͵ͿͰͯͰͻͪͶͷ
ͼͷͳͼͶ; ͺͻͳͯͻ;ͱͳͶͳ ̸ͶͫͪͳΒͳ ̻ͪΕͳͬͳΕ
ͼͽͻ
͊ͻͫͳ ͳͷͪΒ; ;ͼͽͪͬ ͳ ͳͼͽͻͳΒͼ͵
ͺͻͪͬͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͵ΒͰΒͰ;ͬͰ͵ͼͽͪͻͳΒͰͯͰͽͳ͵ͭͺͻͪͬͪ
ͪͳͷͰΌ;ͪͻͯͺͻͪͬΒͰͪ
ͼͽͻͪͳ͊ͻͫͳΒͰ
ΒͰͻ ͈ͬͰΓ͇ͪ͌͆ͲͪͫͻͪΔ;ΒͰͪͼͳͶ ͽͳͷͪΔͰͯͰͶͬͪ ͼ;ͬͰͻͰͳͲͰͷͪΓ̹ͪͻΒ
ͼͽΒͰͯͰͪͳͪͶͰͲͪΒͰͯͳͰͼͰͰͯͻͰΌ;ΒͰΔͰͳͷͫͻΒͳͷͼͽͪΔͰͷ ; ͵ͬͳͻ; ΒͰͯͭͯͰͶͪ
ͯͻͱͪͬͰ
ͬͰΕΔͰͳͷͫͻΒͳͷͼͽͪΔͰͷ;͵ͬͳͻ;ͰͶͰͯͻͱͪͬͰ
ͺͪͼ;ͳͪͼͬ;ͽͭ͵ͻͳͽͰͻͳΒ;ͷͪ
̸ͶͫͪͳͪͳͪͶͪͷͪΔͳͪ;͊ͻͫͳΒͳ͆ͳͭͯͰ;ͼͬͰͽ;ͯͼͪͯͪͪͳͪͶͪͷͪΔͳͪͳΒͰͳͷͪͶͪ
ͺͻͪͬͪ ͼͬΒ;ͯͻͱͪͬ;͠ͰͯͪͪͳͪͶͪͲͪΒͰͯͳͪͰͷͱͰͼͪͷͪͲͪͼͰͫͰͯͻͰΌͳͬͪͽͳͯͪͶͳΒͰ
ͪͻͯͳͶͳͪͳͪͶͪͷͪΔͳͪ Gaǀinoviǀ
ͼͽͻ
.
͈ͻͰͯͬͳͺͻͪͬͳͳΔͰͳͪ
ͽͻͰͫͪͺͼͰͫͳͼͽͪΕͳͯͪ̓ͼͬͳͅͰͽͳΒͪͺͻͰͯͼͽͪͬΓͪ
Ͱͽͪͻͼͻͺͼ͵Ͱͯ;ͬͼͽͳͳ͵;Ͷͽ;ͻͰ͆ͪ;ͪͳͼͽͻͪͱͳͬͪΔͪͽ͵ͷXIX ͳXX ͬͰ͵ͪ;ͽͬͻͯͳͶͪͼ;ͯͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪ̓ͼͷͰͽ;ͺͼͽΒͰͫΒͰ͵ͽͪ͵Βͪͼ;ͺͻͭͶͪͰͪͲͪ͵;Ͷͽ;ͻͯͫͻͯͳͲ;ͲͰͽͰͬͪͱͼͽͳ
ͯ͵
ΒͰͫΒͰ͵ͪͽͪͲͪͽͳΕͰ͵ͪͼͺͷͰͳͳ͵;Ͷͽ;ͻͰ
ͪͬͳͰͯΒͰͰͬͳͯͰͽͳͻͪ͵ͪ͵;Ͷͽ;ͻ
ͪͫͪͽͳͪͼͻͺͼ͵ͭͪͻͯͪͪͽͷͽͶ;4
͇ͼͳͷͽͭͪ
ͬͰͷͪΒͰͫͳͽͺͯͼͰͽͳͽͳͯͪͼ;͑ͳͺͽͪͻͳ
ͬͰͷͯͫͳΒͰͳͷͯͭͻͪΌͪͪ͊ͻͫͳΒͰ
ͳ ͼͽͪͶͳ ͻͰͺ;ͫͶͳ͵ͪ ͫͳͬͰ ͍͉͊͠
ͯͰͳΒͪͷͪ ͳͲͯͬͪΒͪͳͷ Ͳͪ ͺͻͳͬͻͰͯͳ ͺͻͰͺͻͯ ̓ͼͬͪ ͳ
ͅͰͽͳΒͰ
;ͼͽͬͪͻͳ͵;ͺͬͪͶͳ͵;ΕͰͳͳͷͬͳ;ͯ͊ͻͫͪ͵Βͳͼ;ͼͰͺͯͺͻͳͽͳͼ͵ͷͳͼͰΓͪͬͪͶͳͼ
ͽͰͻͳͽͻͳΒͰ̓ͼͬͪͳͅͰͽͳΒͰ͈ͯͼͰΕͪΔͪͻͪͯͳ
;ͬͻͰͷͰͼ͵ͷͻͪͲͯͫΓ;ͯͺ;ͳͯͰͼͰͽͭͯͳͪ
ͼͬͪ͵ͳͲͪͺͼͶͰͳ;͉Ͱͺ;ͫͶͳͳ͊ͻͫͳΒͳͳͲͯͬͪΒͪΒͰͯͼͬͭͶͳͭͯͽ͵ͪͲͪͻͪͲͬΒ̓ͼͬͪͳ
ͅͰͽͳΒͰ
ͽΒͰͺͽͪͯͪΔͰͷ͵;ͻͼ;ͳͲͼͳͶ͵ͷͳͶͳͯͶͪͻͪͯͰͬ
ͳͶͳ͵ͽͻͳͷͳͶͳ
ΒͪͻͯͰͰͼͽͼͽͺͰͯͰͼͰͽͷͳͶͳͪͯͶͪͻͪͲͪͯͰͼͰͽͭͯͳΔͳͺͰͻͳͯ ̺;ͳͳΕ
ͼͽͻ–139)
͊ͻͫͳΒͪΒͰͯͰͰͳΒͪͷͪ;ͶͪͭͪͶͪͬͰͶͳ͵ͪͼͻͰͯͼͽͬͪ;ͻͪͲͬΒͪ;ͰͯͰͶͪͽͼͽͳͳͺͻͼͬͰͽͭͼͳͼ
ͽͰͷͪ ͪ ̓ͼͬ; ͳ ͅͰͽͳΒͳ ͈Ͱͽ͵ͷ ͭͯͳͰ ̓ͼͬ ͳ ͅͰͽͳΒͪ ͼ; ͳͷͪͶͳ ͪ;Ͱ
ͻͭͪͳͲͪͳΒͰͳΒͰͯͳͳͰ
ͼͪͬͳͰͯͲͪͺͼͶͰͳ
ͷͰΌ;͵Βͳͷͪͯ͵ͽͻͪͳͷͪͭͳͼͽͪͻͪ
ͪ;͵ͪ
ͺͻͰͽͰͱ͑ͳͺͽͪͻͪ
ͯ͵ͺͻͰ̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪͳΒͰͯͪ͑ͳͺͽͪͻͼͪ̓ͼͷͰͽͪͳΒͰͳͷͪ
ͪ;ͲͬͪΔͰ͊ͪͷͭͯͳͰͪ̓ͼͷͰͽ;ΒͰͫΒͪͬΓͰͪ;ͳΒͰͯͳͳͪ
ͯͪͶͰ͵ͬͳͰͪ
ͪͶͫͪͼ͵ͷΒͰͲͳ͵;͉ͪͯͳͽͰͶͰͬͳͲͳΒ͈ͪͻͳͽͳͪΒͰͯͼͽͼͬͭͪͺͻͭͻͪͷͪͰͷͳͽͬͪͶͪͪͪͶͫͪ
ͼ͵ͷΒͰͲͳ͵;ͺͰͽ͵ͷͭͯͳͰͪ̓ͼͷͰͽ;ΒͰͫͳͶ̺͋ͺͻͳΒͰͷͳ͵ͪ
ͪͼͪͷͳͲͯͪͬͪ͵ͪ
͵;Εͪ ͉ͳͶͳͯͳΒͪ ͫΒͪͬͳͶͪ ΒͰ ͪͼͶͬͪ ͪ ͪͶͫͪͼ͵ͷ ΒͰͲͳ͵; ͌ ͽ ͬͻͰͷͰ ͪ ̓ͼͷͰͽ; ΒͰ ͫͳͶ
ͪͼͽͪͬͳ͵ͪͲͪͪͼͽͪͬ;ͪͪͶͫͪͼ͵ͷΒͰͲͳ͵;
ͪͽ ΒͰͬͳͰͰͭͽΒͰͭͯͳͰͫͳͶ
;Ͱͳ͵ͪͳͲͻͰͯͬͪͽͰͪͻͯͼͽͳͲͪͽͳͷ
ͼͻͰͯΔ͵Ͷͼ͵ͳͪͼͽͪͬͳ͵ͪ
ͽͪ͵ΌͰͬͳͰͰͭ
ͽΒͰͭͯͳͰͫͳͶͼͻͰͯΔ͵Ͷͪͪͳͺͽͪͻͼ͵Ͱͪͻͯͼͽͳ ̺;ͳͳΕ
ͼͽͻ
́
ͪ͵ͼͬͳͬͳͺ͵ͪͲͪͽͰΓͪ
̸Ͷͫͪͳͪ̓ͼͬ;ͳͅͰͽͳΒͳͼ;ͯͰͰͳΒͪͷͪͳͲͪͲͳͬͪͶͳͺͼͽͻ;͵
ͳΒ;ͼͺͼͽͬͰΒͯͻͱͪͬͳ
ͷͪͼͬͳͷͯͰͷͼͽͻͪͳΒͪͷͪ
ͻ;ͱͪͳͷͪͼͳΓͰͷͳ;ͶͽͻͪͯͰͼͳͷͽͰͻ
ͻͳͲͷͷ̹ͰͲͫͲͳͻͪͪͽͽͼͰͳ;ΒͰͯͷͯͻ;ͽͬ;Β;ͬͰ͵ͰͷͱͰͼͽͬͪͻͳͽͳͷͪ͵ͼͳͷͪͶͪ
ͫͰͲͫͰͯͼͽ
ͳͽͳͪͺͼͶ;ͽͪͼͶͫͯͪ
ͬͰͪͼͽͬͽͷͳͯͰͪͶ;ͷͻͪͽͰͱͳͽͳͅͰΌ;ͽͳͷ
ͪͺͰͽ
͵;XXI ͬͰ͵ͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͰͷͪͳͷͳͳͷͪͶͰͫͰͲͫͰͯͼͽͳ
ͺͼͽΒͰͼͪͷͰͫͰͲͫͰͯͼͽ
ͳͫͰͲͯͻͱͪͬΓͰ
͵Βͳ;ͼͬͪ͵ͷͽͻͰ;ͽ͵;ͷͭ;ͯͪͳͲͪͲͬ;ͺͪͼ;ͽ;ͻͫ;ͶͰͳΒ;̹ͪͪͶ͵ͪ;
́ͲͬͰͼΒͰͯͪͪͶͫͪͼ͵ͬΌͼͽͬͪ̓ͼͬ;ͳͅͰͽͳΒͳͬͰΕͯͪͬͰͻͪ;ͪͼ;;ͽͻͪΔͳͷ
Ͱ͵ͷͼ͵ͳͷͳͳͬͳͶͳͲͪͳΒͼ͵ͳͷͪͺͻͰͽ͵ͷ
ͬͰΕͼͬͪͰ͵ͷͼ͵ͳͷͳͲͬͻͳͷͪͺͻͳͯͪ
ͯͼ
͵ͻͳͷͳͪͶͳͷͳͰͲͪ͵ͳͽͳͷͷͰͽͯͪͷͪͼͽͳͪΔͪͫͭͪͽͼͽͬͪ
͵ͪͽΒͰͽͻͭͬͳͪͯͻͭͷ
Γ;ͯͳͷͪ
4
͌ͽΒͻͳͲͳͳͼͬͳͼͻͺͼ͵ͳͲͰͷͪΓͪ
ͫͶͪͼͽͳͪΒͫͭͪͽͳΒΒ ͻͳΕͪͼ͵ͳͷͼͽͪͻͳͪͷͪ
ͬͻ;ͪͻ͵ͬͰͭ
;ͷͰͽͳ͵ͭͭͻͪͯͳͽͰΓͼͽͬͪͺͼͽͳͭ;ͽΒͰͽ͵ͷXIII, XIV ͳXV ͬͰ͵ͪ͊ͬͰͯͪͼͽͬa ͼ;ͻͪͷͬͳͰͺͳͼͳͬͰ
ͶͰͺͽͰ
ͼͻͺͼ͵ͰͷͶͳͽͬͰ;͵ͪͷͰ;͈ͰΕ͵ͪͺͪͽͻͳΒͪͻͳΒͪ
ͭͻͪΌͰͪ1230–̹ͭͻͯͳͪ͡Ͱͬͳ͵ͪ(1219–
̻ͻͪͪͳͪ (1313–
̺ͳͼ͵ͳ ̽Ͱͪͳ (1327–
ͽͰ ͳͷͺͲͪͽͳ ͼͽͪͳ ͊ͬ ̸ͻͪΌͰͶͪ
ͼͻͰͯΔͬͰ͵ͬͳ ͭͻͪͯͬͪ ̹ͪΔͼ͵Ͱ
̀ͬͰͪͪ
͆ͬͭ ̹ͻͯͪ
͈ͻͳͶͰͺͪ
͌ͫͪ
̸Βͬͪ ͳ ͯͰͼͰͽͳͪ
ͬͶͪͼͽͰͶͳͼ͵ͳ Ͳͪͯ;ͱͫͳͪ ͳͲ XIII ͳ XIV ͬͰ͵ͪ ̓ͻͪΒͰͷ ͭͯͳͰ ͪ ̓ͼͷͰͽ; ͺͼͽΒͰ ͼͻͺͼ͵ͪ
ͽͺͳͷͪ
ͯ͵Βͳͻ͵ͬͪͳͻ͵ͬͳͽͰ
ͷͪͪͼͽͳͻͪ
ͳͼͺͼͳͪ
ͼͪͷͼͺͷͰ-͵ͪͺͰͶͪ
ͼͻͺͼ͵ͪ
ͭͻͫΓͪ
ͽͬͻΌͪͬͪͳͯͬͻͪͪͼͻͺͼ͵ͰͬͶͪͼͽͰͶͰ ͅͰͷͻͪͯ;ͷ̓ͼͬ;ͳͅͰͽͳΒͳ͊ͬͰͽͭͪͻͳΒͰͻͰΒͼ͵ͭ
ͼͪͫͻͪ͊ͻͺͼ͵ͰͺͻͪͬͼͶͪͬͰͻ͵ͬͰ
ͼͽͻ
196
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
ͻ;ͱΒͰͷ ͳͶͳ ͺͼͰͫͳͷ ͬͳͯͬͳͷͪ ͺͷΕͳ
ͺͪ ͳ ͷ ͳͲ ͳͼͶͪͷͼ͵ͳͳͲͬͻͪ ͋ ͯͪΒͰ ͺͯͼͽͳͪΒ
ͳͬͳͶͳͲͪͳΒͼ͵ΒͻͰͭͻͰͼͳΒͳ̹ͪͪͶ͵ͪ;ͳ;̾ͬͻͺͳ
͵ΒͪͺͼͽͪΒͰͼͬͰͷͪͶͳͭͳΒͪͳͼͬͰ;ͯͪΓͰͳΒͪͯ
ͺͼͽ;ͶͪͽͪͳͺͻͳͳͺͪͶͳͫͰͻͪͶͭͳͯͰͷ͵ͻͪͽͼ͵ͭͳͬͳͶͭͯͻ;ͽͬͪͳͻͰͭͳͪͶͰͼͽͪͫͳͶͼͽͳ
͆ͪͼͳͶ ͽͰͺΓͰΔͰ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ͯ ͊ͻͫͳΒͰ
ͼ;ͺͻͽ ;ͼͽͪͬͷ
ͳͼͽͻͳΒͼ͵ͷ ͳ
ͷͰΌ;ͪͻͯͷ ͺͻͪͬ;
ͲͪͪΒ ΕͰ ͺͻͷͰͳͽͳ ͳͽͰͭͻͪͶͳ ͵ͪͺͪͳͽͰͽ ͫͰͲͫͰͯͼͽͳ ̹ͪͶ͵ͪͪ
̓ͻͰΔͰͷ͉ͰͲͶ;ͳΒͰ̹͊͌͆ͳ̓;ͷͪͬͼ͵ͭͼͺͻͪͲ;ͷͪ
ͯͯͪͽͼͰͳͭͻͳ;͈ͬͰΓͪ͌͆
ͳ ͷͰΌ;ͪͻͯ ͺͻͪͬ ;ͺͽͰ ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͶͰͭͪͶͳͲ;ΒͰ ͼͰ ͺͻͳͷͰͪ ͷͰΌ;ͪͻͯͭ ͽͰͻͻͪ ͳ
ͽͰͻͻͳͲͷͪ ͺͻͰͷͪ ΒͰͯͷ ͪͻͯ; ͪ ̹ͪͶ͵ͪ; ͠Ͱͻ
ͬͰΕ ͪ ͺͰͽ͵; XXI ͬͰ͵ͪ ͺͻͰͼ Ͱͽͳ͵ͭ
ͳΕͰΔͪͽͭͪͻͯͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͼͰͺͻͳͬͯͳ͵ͻͪΒ;
̻ͰͺͶͳͽͳ͵ͳ ͺͶͱͪΒ ͫͪͶ͵ͪͼ͵ͳ ͪͻͯͪ ͳ ͯͻͱͪͬͪ ͯ;ͬͰ͵ ͼ; ͵ͻͰͳͻͪͶͳ ͬͪͫͪͶ͵ͪͼ͵ͳ
ͳͳͳ
ͺͻͰͼͬͰͭͪͬͰͶͳ͵ͰͼͳͶͰͳͪΒͬͰΕͳͰͽͻͳͺͶͳͽͳ͵Ͱ
Ͱ͵ͷͼ͵ͰͳͬΒͰͷΕͳ͌ͽͳͪΒ
ͽͳͬͪͫͪͶ͵ͪͼ͵ͳͳͳͶͪͪ
ͯͼͫͪͶ͵ͪͼ͵ͳͲͰͷͪΓͪͳͪͻͯͪͺͻͰͷͪͽͳͷͰͽͻͳͷͪͷΕͳͳ
ͷͰΌ;ͼͫͳͯͼͳͼͪͷͳͫͪͶ͵ͪͼ͵ͳͲͰͷͪΓͪͳͪͻͯͪͳ;;ͽͻͪΔͪ͵ͻͳͲͪͱͪͻͳͽ̹ͪͪͪͶ͵ͪ
;
ͳͰ ͽͲͬͫͪͶ͵ͪͼ͵ͳͭͰͺͶͳͽͳ͵ͳ ͬͻ ͌ ͼͪͷͷͼͰͯͳͽ;ͽͭͫͪͶ͵ͪͼ͵ͭͭͰͺͶͳͽͳ͵ͭ
ͬͻͪ
ͯͼ ͵ͻͼͽͪ
ͭͯͰ ͼͰ ͼͰ͵; ͭͶͪͬͳ ͺͻͪͬͳ ;ͽͳͪΒͪ ͬͪͫͪͶ͵ͪͼ͵ͳ ͳͳͶͪͪ
ͪͶͪͲͰ ͼͰ
ͼͻͺͼ͵ͳͰͽͳ͵ͳͺͻͼͽͻͳΔͰͭͬͪͷͪͽͳͪͯͻͱͪͬͪ– ͊ͻͫͳΒͪ͆Ͱͷͪͭͽͬͳ͵ͪ͵ͬͳͷͭ;Εͼͽͳ
ͯͪͼͰͰͺͬΓͳ;ͽͳͪΒͳͽͳͷΕͳͬͪͫͪͶ͵ͪͼ͵ͳͳͳͶͪͪ;ͺͽͺ;ͼͽͳͳͲͫͰͭ;
ͺͪΕͰͽͪ
ͳΔͰͳͪͳͯͪΓͰͬͻͶͰͺͬΓ;ͽͳͪͽͳͪͷͭ;ΕͼͽͼͽͬͪͻͳͬͪΔͪͪͳͪͶͳͳͯͻͱͪͬ
ͳͳͽͰͻͰͼͪͼͻͺͼ͵ͭͪͻͯͪͪͰͶͷΔͰͭͬͷͰͽͳ͵ͷͺͻͼͽͻ; ́ͶͳΕ
ͼͽͻ–430).
͌ͬͳΒΒͺͶͳͽͳ͵ΒͳͼͽͻͳΒͳ
ͪͺͼͰͫ;ͻͪͽ;ͲͪͻͪͲͫͳΒͪΔͰͯͻ;ͭͰ͠;ͭͼͶͪͬͳΒͰ
ͼͽͪͶΒͰ
ͼͷͪΔͳͬͪ ͼͻͺͼ͵ͳ Ͱͽͳ͵ͳ ͺͻͼͽͻ ͆ͪΒͬͰΕͳ ͭ;ͫͳͳ ; ͽͷ ͺͭͶͰͯ; ͪͼͽ;ͺͳͶͳ ͼ; ; ͺͰͻͳͯ;
1991–ͭͯͳͰ
͵ͪͯͪ ΒͰ ͎ͻͬͪͽͼ͵ͪͯͻͱͪͬͪͼͪ ͼͬΒͳͬͰ͵ͬͳͭΔͳͽͪͺͻͽͰͻͳͬͪΔͰͷͳͪ
ͻͪͲͰͯͻ;ͭͰͪͳͰͼͽͪͶͪͫͰͲ͊ͻͫͪ
͵Βͳͼ;ͳͷͪͶͳͽͪͺͳΒ;ͪͯΒͰͯͷͽͻͰΕͳͷͲͰͷΓͰ;
͎ͻͬͪͽͼ͵Β̀ͪͽͳͷ
ͪͼͳͶͽͰͺΓͰΔͰ̓ͼͬͪͳͅͰͽͳΒͰͯ͊ͻͫͳΒͰ
ͽΒ͵ͷ2̽ͽͳͭ;ͫͳ
ͽͪ͵ͪ ͯͶ ΒͰ ͯͰͶͷ Ͳͫͭ ͯͼ;ͼͽͬͪ ͫͳͶ ͵ͪ͵ͬͰ ͺͯͻ͵Ͱ ͼͬͰͽͼ͵ͳ Ͱͽͪͻͪ ͷΕͳ ͺͻͪͬͰͯͷ
ͻͰͰΔ; ͼͻͺͼ͵ͭ ͪͳͪͶͭ ͺͳͽͪΔͪ ͆ͰͺͼͻͰͯͪ ͺͼͶͰͯͳͪ ͼͬͰͭͪ ͽͭͪ ΒͰͼͽͰ ͺͻͽͰͻͳͬͪΔͰ
͊ͻͫͪͼͺͻͼͽͻͪ͵Βͳͼ;ͳͼͽͻͳΒͼ͵ͳͳͽͻͪͯͳͳͪͶͫͳͶͳΔͳͬͳ
Ͳͪͽͳͷ;ͯͪΓͪͬͪΔͰ͊ͻͫͪͯ
ͪͯ͠ͻͪͼ͵ͭͷͻͪ
ͻͰ͵ͪ̓;ͺͰ
͌Ͱͳ͆ͰͻͰͽͬͰ
ͼͪͲͫͳΓͳͷͺͪͼͼͽͳͷͪͯͪΓΔͰͭͼͷͪΔͳͬͪΔͪͽͭͪ
ͺͻͼͽͻͪ;͉ͪ͵ΒͫͶͪͼͽͳ͈ͻͰͼͪͼͳΓͪͪͯ͊ͻͫͳͷͪͼͰͪͼͽͪͬΓͪ
ͼͳΓͰͷͼͷͪΔͳͬͪΔͪͼͻͺ
ͼ͵ͭͰͽͳ͵ͭͺͻͼͽͻͪͳͼͪͫͳΒͪΔͪ͊ͻͫͪ;ͼͶͳͬͬͰͽͻͳͅͻͪͬͰ ̺ͰͶͳ͵Ͱ
̀ͪͺͪͯͰͳ͠;ͱͰ
ͽ
ͫͳͫͳ;ͬͯ;Ͱͼͽͪͪ͵ͼͻͺͼ͵ͭͪͻͯͪ͵ͪͺͶͳͽͳ͵ͭͪͻͯͪͳͬͰͶͳ͵Ͱͽ;ͻͫ;ͶͰͳΒͰ̹ͪͪͶ͵ͪ
;
;͵Γ;;Β;ΕͳͳͬͰͶͳ͵ͳͻͪͽ͋ΒͰͬͰͶͳ͵ͪͺͪͼͼͽͳͺͷͳͻ̹ͪͪͶ͵ͪ;
͵Β;ͽͻͰͫͪͺͼͬͪ͵;
Ͱ;ͳͲͫͰΕͳ Gaǀinoviǀ
ͼͽͻ
.
͈ͻͰͽΔͪͫͰͲͫͰͯͼͽͳ̹ͪͶ͵ͪͪΒͰͪͺͰͽ͵;XXI ͬͰ͵ͪΒͳͲͻͪͱͰͳΒͪ
ͪͪͼͳΓͰ̸Ͷͫͪͪͪͪͯ͊ͻͫͳͷͪΒ
ͳͽͰͲͳͬͳΒͰ ͇ͯ ͪͼͽͪ͵ͪ ͼͻͺͼ͵Ͱ ͯͻͱͪͬͰ ͪ ̹ͪͶ͵ͪ;
͊ͻͫͳ ͼ; ͼͰ ;ͬͰ͵ ͫͻͳͶͳ ͼͪͷ Ͳͪ ͺͼͽΒͪΔͰ ͳ
ͺͼͽͪͪ͵̸ͪͶͳͲͷͳͼͽͻͳΒͼ͵ͳͯ͵;ͷͰͪͽͪͺͻͽͰͻͳͬͪΔ;͊ͻͫͪͼ̓ͼͬͪͳͅͰͽͳΒͰ;ͺͼͶͰͯΔͪͽͻͳ
ͬͰ͵ͪ (1690–
ͷͱͰ ͼͰ Ͳͪ͵Γ;ͳͽͳ ͯͪ ΒͰ ͳͲ Ͱ͵ͪͯͪΔͰ ͊ͽͪͻͰ ͊ͻͫͳΒͰ ͯͪͪΔͰ ̓ͼͬ ͳ ͅͰͽͳΒͪ
ͪͼͳͶ ͺͻͽͰͻͪ ͵ ͊ͻͫͪ
ͯͪ ͳ ΒͰ ͵ ͺͫͳΒͰ ͳ – ͺͻͰͬͰͯͰ ;
ͳͼͶͪͷͼ͵;ͬͰͻ;(̽ͰͻͰͽͳΕ
ͼͽͻͳ).
197
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̸̸͇̻͈͎̻͇͈͇̹̹͇͌̈́̀̽͆́͊́̈́͌̾̈́́͋́͐̓́́̾̀̾̽͆͊͆́ͅͅ
̸̸̸̸̸̻͉̹́͆̈́̓͆͌ͅ
̽ͪΓͰͬͶͪͯͪͬͪΔͰ̹ͪͶ͵ͪͷͻͪͲͪͻͪΔͰͷͯͻͱͪͬͭͽ͵ͳͬͪ͊ͻͫͳΒͰͯͼͽͻͪͰͰ͵ͳͲͪͺͪͯͳ
ͼͳͶͪ ͫ;ͬͪͽͪ ͪͼͽͪͬͪ͵ ͺͶͳͽͳ͵Ͱ ͯͰͲͻͳΒͰͽͪͳΒͰ ͳ ͽͰͻͳͽͻͳΒͪͶͰ ͯͰͲͳͽͰͭͻͪͳΒͰ ͊ͻͫͳΒͰ
͈ͻΒͰ͵ͪͽΒͰͯͰͭͶͫͪͶͰͭͰͺͶͳͽͳ͵ͰͼͽͻͪͽͰͭͳΒͰ̸͊̽
ͯͼͻͰͪͶͳͲͪͳΒͰ͊ͺͪΒ͵ͷͪͬͰͼͽͻͪ
ͽͰͭͳΒͰ͉ͳͷͶͪͯͪ(Spykman, 1942), ̓ͰͪͬͰtͼͽͻͪͽͰͭͳΒͰͫ;ͲͯͪͬͪΔͪi DPOUBJONFOUQPMJDZ
̓Ͱ
ͬͭͷͯͰͶͪtͭͰͼͽͻͪͽͰͭͳΒͼ͵ͰͼͿͰͻͰ– ͭͰͺͶͳͽͳ͵ͳͻͰͭͳͳiͳtͺͪ͵ͽͷͪͳΒͰi͵ͪͺͻΒͰ͵ͽͪͼͽͬͪ
ͻͪΔͪ ͭͶͫͪͶͭ ͼͳͼͽͰͷͪ ͬΒͺͶͳͽͳ͵ͳ ͼͪͬͰͲͳͽͪͬͪ ͪ ͫͯ; ̾ͬͻͪͲͳΒͰ
ͯ ͽͰͻͳΒͼ͵ͳ ͳ
ͺͻͪ͵ͽͳͳͭͰͺͶͳͽͳ͵ͳͳͭͰͼͽͻͪͽͰͭͳΒͼ͵ͳͺͼͽͶͪͯͻͪͽͬͼ͵ͳ͵ͰͺͳΒͪ̓ͳͼͳΘͰͻͪͳ
̹ͱͰͱͳͼ͵ͭ ͊ͽͰͺͳΕ
ͼͽͻ –281). ͆ͪͳͷͰ
ͼͬͰ ͽ ͼͰ ͯͰͪͬͪ ͪ ͺͻͼͽͻ; ̹ͪͶ͵ͪͪ ͳ
͊ͻͫͳΒͰͯͭͯͳͰͳͭͶͰͯͺͻͰͯͼͽͪͬΓͪͼͺΒͬͳͭͰͺͶͳͽͳ͵ͳͷͯͰͶͪ͵ΒͳͬͯͰ;ͬ;
Ͱͬͻͺͼ͵;͵ͻͳͲ;͊;͵ͫͳ̹ͪͪͶ͵ͪ;
͵ͪ͵ͰΔ;ΒͰ͈ΒͰͻ̻ͪͶͪ
ͳͲͽͰͷͰΓͪͼ;ͺͻͰͷͰͽͳͶͳͽͻͪͯͳ
ͳͪͶ;ͻͪͬͽͰͱ;ͼͳͶͪ;̾ͬͻͺͳ
ͺͻͳͰͷ;ͼͰ
;Ͳ̸͊̽
͵ͪͪΒͷΕͳΒͳͳͳͶͪͺͳΔͰΒͪͬ
Γͪͽͳͳ͆Ͱͷͪ͵ͪ Gallois, 1993). ́ͼͽͬͻͰͷͰ
;ͭͰͺͶͳͽͳ͵ͳͷͺͻΒͰ͵ͳΒͪͷͪ̀ͪͺ̹ͪͯͪͪͪͶ͵ͪ
;
;͵ΒͳͷͪͯͷͳͳͻͪΒ;̸͊̽
̸ͶͫͪͳͰͺͻͪͬͰͯͯͫͳΒͪΒ;ͪͭͶͪͰ;;Ͷͭ;͇ͪͼͰͭͶͰͯͪ;
ͺͼͻͰͯͬͪΔ;ͬͭ ͺͻͯͻͪͳͼͶͪͷ̹ͪͪͪͶ͵ͪ;
ͳͯͪΓͰ; ̾ͬͻͺ;
͵ͪͳ ;ͫͪͶͪͼͳͻͪΔ;ͼͽͻͪ
ͽͰ͵ͭͲͪͪΒͪͼͻͺͼ͵ͭͳͳͪ͵ͪͺͽͰͳΒͪͶͭͺͼͻͰͯͳ͵ͪͻ;ͼ͵ͰͳͼͶͬͰͼ͵ͰͭͰͺͶͳͽͳ͵Ͱ
̹ͪͪͶ͵ͪ;
ͳͽ͈ͯͻͰͼͬͰͭͪ
ͽͫͪͶͪͼͳͻͪΔͰͼͰͯͼͳͪΒͰͯ;ͯͼͪͫͪͶ͵ͪͼ͵ͭͭͰͺͶͳͽͳ͵ͭ
ͬͻͪ ͼͰͬͰͻͳͼͽ͵–Β;ͭͲͪͺͪͯ
͵Βͷ ΒͰ ͽͻͪͯͳͳͪͶ ͯͷͳͳͻͪ ͻ;ͼ͵ͼͶͬͰͼ͵ͳ ͭͰͺͶͳ
ͽͳ͵ͳͳͼͽͻͪͽͰ͵ͳ;ͽͳͪΒͪͫͪͶ͵ͪͼ͵ͪͺͶͳͽͳ͵ͪͲͫͳͬͪΔͪ ́ͶͳΕ
͋ͪͼͪΕͰͯͫͳͽͳͼͬͰ
ͬͰΕͳͲͪͪΒ
ͼͬͰͼͳΓͰͷͯͪͼͰ͉;ͼͳΒͳͽͻͪΒͼͺͻͰͳͯͪ;Ͱͼͽͬ;ΒͰ;ͻͪͼͺͯͰͶͳͷΕͳ ;ͬͷͲͪ
ͪΒͷ ͭͰͺͶͳͽͳ͵ͷ ͻͰͭͳ; ̾ͬͻͺͰ ͅͰͽͯͰ ͼͽͬͪͻͰΔͪ ͽͭ ͳΓͪ ͼ;
ͺͻͰͼͰͪΔͰ ͺͻͪͬ
ͼͶͪͬͰͬͰͻͽͳ͵ͪͶͰ͵Βͪͬͯͳ̹ͯͰͶͻ;ͼͳΒͰ ͺͻͪ͵ͽͳ̹ͯͪͶͽͳ͵ͪ
ͺͻͰ͵͌͵ͻͪΒͳͰ
ͅͶͯͪͬͳΒͰ
͉;ͷ;ͳΒͰ
̹;ͭͪͻͼ͵Ͱ
ͪͅ͵ͰͯͳΒͰͳ̻ͻ͵Ͱ
ͯ ̾ͭͰΒͪͳ͊ͻͰͯͲͰͷΓͪͳ
ΒͪͪΔͰͳͼͶͪͷͼ͵ͭ͵ͻ;
ͱͰΔͪ͊ͻͫͳΒͰ
ͺͻͰͼͬͰ̸ͭͪͶͫͪͳΒͰͳ͍ͰͯͰͻͪͳΒͰ̹ͳ͎
̹ͰͲ̓ͼͬͪ
̸ͶͫͪͳΒͪͰͷͱͰͯͪͳͼͺ;ͳͼͽͻͪͽͰ͵;;Ͷͭ;͵Β;ΒΒΒͰ̀ͪͺͪͯͪͷͰͳ;ͭͰͺ
Ͷͳͽͳ͵ͳͷͳͭͻͪͷ̹ͪͪͪͶ͵ͪ;
ΒͰͻΒΒͰͯͼͽͪΒ;ͼͬͳͰͺͯͳͻͰͼ;ͻͼͳͪ͵ΒͳͷͪͼͰͳͪͰͲͪͼͳ
ͬͪΒ; ͫͳͽͳͰͶͰͷͰͽͳͳͺ͵ͪͲͪͽͰΓͳͯͻͱͪͬͰͷΕͳͺͻͼͽͻͪͼͽͻͪͽͰ͵ͪͯ;ͫͳͪ
ͯͰͷͭͻͪͿͼ͵ͳ
ͺͽͰͳΒͪͶͳͳͺͻͳͬͻͰͯͳͳͺͻͳͻͯͳͻͰͼ;ͻͼͳ͵ͪͽͰͷͰΓͳͰ͵ͷͼ͵ͰͷΕͳͯͻͱͪͬͰͅͰΌ;ͽͳͷ
ͺͶͳͽͳ͵ͪͺͻͳͽͳͼͪ͵̸ͪ͊̽ͳΔͰͳͼͪͬͰͲͳ͵ͪͪ͊ͻͫͳΒ;ͯͪͺͻͳͬͪͽͳͺͻΒͰ͵ͽͬͪͳͰͲͪͬͳͼͳ
ͯͻͱͪͬ-ͺͻͪͬͳͼͽͪͽ;ͼΒ;ͱͰͼͻͺͼ͵Ͱͺ͵ͻͪΒͳͰͬͰͷͪΒͰͼͪͱͪ
ͫͰͲͫͲͳͻͪͪͽ͵ΒͪͺͶͳͽͳ
͵ͪͺͳΒͪͬͶͪͯͪ;͊ͻͫͳΒͳ͆ͪͬͯͪΓ;ͯͼ͵ͪ Ͱͽͳ͵ͪ
ͻͰͶͳͭͳΒͼ͵ͪͳͯͻ
ͺͻͪͬͪͳͯͪΓͪͯͰͷ͵ͻͪͽͳ
ͲͪͳΒͰ͊ͻͫͳΒͰ;ͽͷͰͳͷͪΒ;ͺͽͺ;ͼͺͻͰͯ;;Ͷͭ;– tͯͳͷͰͲͪͬͰͼͰi
ͳͲͪ͵ΒͰͼͰ͵ͻͳΒ;ͳͼ͵Γ;ͳ
ͬ ͭͰͺͶͳͽͳ͵ͳ ͳ ͭͰͼͽͻͪͽͰ͵ͳ ͷͽͳͬͳ ͳ ͳΓͰͬͳ ͇ͳͭͶͰͯ ΒͰ ͯͪ ̸͊̽ ͳ Ͱ͵Ͱ ͲͰͷΓͰ ̾͌
ͰͺͻͰͲ
ͳͼͪͪͼͺͰ͵ͽͪͷͰΌ;ͪͻͯͭͺͻͪͬͪͰͺͻͳͬͪͽΓͳͬ
ͼͺͻͬͯͰͺͶͳͽͳ͵;ͼͳͶͰ̹ͪͪͶ
͵ͪ;ͳ͊ͻͫͳΒͳ͇ͰͪΒͯͳͻͰ͵ͽͳΒͰͺͯͼͽͳ;ͪͳͪͶ;ͺͻͰͺͽͰͽͼͽ̸Ͷͫͪͪͪ
ͻͪͫͻ;Β;ͳ
ͯͪͼͺͻͬͯͰͼͬΒͰͬͻͼͳͪͶͫͪͽͰͻͻ
ͳΒͪΒͰͳͯͰͶͭͳΒͪͪͶͫͪͳͲͪͷ
ͪ;ͶͽͻͪͯͰͼͳͳͶͳͿͪͳͼ
ͳͯͳͽͰͻͻͳͲͪͷͼͽͬͪͻͪͿͻͷͪ ̻ͪΕͳͬͳΕ
̹ͪΒͪͭͳΕ
ͼͽͻ–
ͭͅͰͯͬͳͲͰͷͪΓͪ
ͼ; ͽͬͻͰ ͺͯͻͱͪͶͰ ͰͲͪͬͳͼͼͽ ͽͲͬ ̓ͼͬͪ ͪ ͽͰͽ; ͊ͻͫͳΒͰ ͳ ΒͰͯͼͽͻͪ ͭͪ ͺͻͳͲͪͶͰ
198
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
ͽͽͪͶͳͭͻͳ;ΕͳͳͷͰΌ;ͪͻͯͺͻͪͬͳ;ͼͽͪͬͳͳͼͽͻͳΒͼ͵ͺͻͪͬ͊ͻͫͳΒͰ
͵ΒͰΒͰ;ͬͰ͵
ͼͽͪͻͳΒͰͯͰͽͳ͵ͭͺͻͪͬͪ͌Ͳͽ
ͺͪͪΔͰ͍͇͉̓ͳ͌͆́̓ͪ̓ͅͼͬ;ΒͰ;ͬͰ͵ͫͳͶ;Ϳ;͵ͳ
ΒͳͼͽͬͪͻͰΔͪͳͺͽͪͻͼ͵ͳͼͰͺͪͻͪͽͳͼͽͳ͵-ͽͰͻͻͳͼͽͳ͵ͳͳΓͰͬͪ̀ͪͽΒͰͫͰͼͷͳͼͶͰͬͰͻͬͪͽͳ
ͯͪͼͰ;ͼͬͰͽ;ͳͼͽͳͪͳͺͻͪͬͯͪͽͻͰͽͳͻͪΒ;͵ͪͼͬͪͯͰͷ͵ͻͪͽͼ͵ͪͪͰͶ̸ͪ͵ͽ;ͰͶͳͯͭͪΌͪΒͳ͵
ͼͽͪͽ;ͼͪ̓ͼͬͪͳͽͬͻͰͺͯͻͱͪͬͪΔͰͼͪͷͳͽͰͻͰͼͪΒͰͯͰ ͵ͼͬͼ͵Ͱ
ͼͽͻͪͰ;ͺͻͰͭͬͻͳͷͪ
;͵ͪͲ;Β;ͪͽͯͪͼ;̸͊̽ͳͷͭͰͲͪͺͪͯͰͼͳͶͰͻͰͰͰͯͪ͊ͻͫͳΒ;ͯͬͰͯ;;ͼͳͽ;ͪͳΒ;͵Βͪͯͭͬͪͻͪ
ͺͻͪͬΒ ͵ͪͺͳͽ;ͶͪͳΒͳ ͳ ͺͽͺ;Β ͰͻͲͳΒͳ ΔͰͰ ͽͰͻͳͽͻͳΒͪͶͰ ͰͶͬͳͽͼͽͳ ͳ ͼ;ͬͰͻͰͳͽͰͽͪ
͆ͪͳͷͰ
ͯͪͪͼͼͰΒͪͼͬͳͯͳͯͪͺͪͻͶͰ;ͷͪͳͽͪͻͳͷͷͳͼͳΒͪͷͪͳͳͲͭͻͪͯΔͳͷ;ͶͽͳͰͽͳ͵ͭͳ
ͽͶͰͻͪͽͭͳͯͰͷ͵ͻͪͽͼ͵ͭͯͻ;ͽͬͪͪ̓ͼͬ;ͳͼ;ͳͫͶͳͲ;ͻͰͪͶͼͽͳ
ͪͯͪΒͰͳͲͶͪͲͳͲͫͪͶ
͵ͪͼ͵ͭ ͵ͷͪͻͪ ͽͰͱͪ͵ ͳ ͰͳͲͬͰͼͽͪ ͊ͽͪΔͰ ; ͬΒ ͼͻͺͼ͵Β ͺ͵ͻͪΒͳͳ ͺ͵ͪͲ;ΒͰ ͯͪ ΒͰ ͪ ͯͰͶ;
ͬtͺͪͬΓͪΔͰͳͼͽͻͳΒͰi
ͯͪͼͰͪͶͫͪͼ͵ͪͼͳΓͰ
ͽͳͷͰͳͰͽͳ͵ͳͳͬͰͻͼ͵ͳͼ;͵ͫͳ
Ͱͼͽͳͪ
ͬͪΒ;
ͪͳͼ͵Γ;ͳͬͼͽͳͳͪͭͻͰͼͳͬͰͭͰͺͶͳͽͳ͵ͰͺͻͰͽͰͲͳΒͰͻͪͲͳͪ͵ͽͰͻ̹ͪͪͪͶ͵ͪ;ͳͬͪΔͰͭͪ
ͼͽͪͶͻͪͼͽ;ͳͪΒͪͬΓ;Β;ͰͻͳͳΒͼ͵;ͼͬͰͽ;tͰͪ;ͰͰͳͼͽͻͳΒͰi͋ͪΒͺͻͰͼͼͰͷͱͰͼͪͭͶͰͯͪͽͳ
͵ͻͲͯͬͰ͵Γ;Ͱͼͽͬͪͻͳ
ͺͼͶͰͯͳͰ̸͇͆͋ͪͭͻͰͼͳΒͰ͉ͪ͊͠ͳ͊ͻͫͳΒ;ͳ
ͽͬͻͰ;ͺͯͻ͵;
̸͊̽ͰͲͪͬͳͼͷ̓ͼͬ;ͪͽͰͽ;͊ͻͫͳΒͰ
͊ͽͬͪͻͳͰͿͰ͵ͽͳ̸͇͆͋ͪͭͻͰͼͳΒͰͪͫͳͬ;͉͊͠
ͯͼ͊ͻͫͳΒ;ͳ͏ͻ;̻ͻ;ΒͰͼ;ͼͶͰͯͰΕͳ
͆ͪͼͽͪͬͪ͵ͺͯͻͱͪͬͪΔͪͳͼͶͪͷͳͼͽͳͭͿͪ͵ͽͻ̹ͪͪͪͶ͵ͪ;
ͳͷͰΒͰͺͻͰͷͰΕͰͪͭͰͺͶͳͽͳ͵ͪ
ͻͪͬͽͰͱͪ ; ͻͰͭͳ; ͿͪͬͻͳͲͬͪΔͰͷ ͳͼͶͪͷͼ͵ͭ ;ͽͳͪΒͪ ͳ ͷͳͶͳͽͪͽͭ Θͳͪͯͪ ; ̾ͬͻͺͳ ͳ
ͳͻͰ͈ͬͻͪͽͪ͵ͪͭͻͰͼͳͬͭͳͼͶͪͷͪ;ͼͻͰ̾ͬͻͺͰͺͻͰ͵̹ͪͶ͵ͪͪͼͳͭ;ͻΕͰ;ͫ;ͯ;ΕͰͺͯͼͽͳͪ
ͽͳ ͪͷͫͳͳͲͰ ͪ͵ͳΒͰ ͷ;ΘͪͰͯͳͪ ͳ ͯͻ;ͭͳ ͳͼͶͪͷͳͼͽͳ͵ͳ Ͱ͵ͼͽͻͰͷͳͼͽͪ ͺͻͰͷͪ ͼͻ; ̾ͬͻͺͰ
͆ͪͼͳͶͺͻͰͼͰͪΔͰ ͭͰͺͶͳͽͳ͵ͭt̻ͻͯͳΒͰͬͭͬͻͪiͪͼͰͽΓͳͬͷͫͪͶ͵ͪͼ͵ͷ͵ͻͳͲͷ
ͺͻͼͽͻ;
ͺͻͰ͵ͻͪΒͪΔͰͷͺͼͽΒͰΕͳͯͻͱͪͬͳͭͻͪͳͪ
ΒͰͼͽͰͽͰͱͪ͵;ͯͪͻͪͷͰΌ;ͪͻͯͷͺͻͪͬ;
Ϳͪ͵ͽͻͳͻͰΔͪͰͼͽͪͫͳͶͼͽͳͳͺͻͰͼͰͯͪͲͪͬͰͼͶͳͰͺͯ;ͬͪͽͰ;ͰͶͷͼͬͰͽ;
̸Ͷͫͪͼ͵ͳ
ͶͳͯͰͻͳͪ̓ͼͬ;ͺͼͬͰΕͰͳͼ;ͺͻͰͽͬͻͰͷͺͶͳͽͳ͵ͷͰ͵ͼͽͻͰͷͳͲͷ;ͳ͵ͻͳͷͳͪͶ;Ͱͭ
;;ͽͻͪΔͰͷ Ͱ͵ͷͼ͵ͷ ͳ ͳͬͳͶͳͲͪͳΒͼ͵ͷ ͪͺͻͰͽ͵; ͋ ͯͳͻͰ͵ͽ ͺͼͺͰ;ΒͰ ͳͬͳͶͳͲͪ
ͳΒͼ͵; ͻͰͭͻͰͼͳΒ; ̹ͪͶ͵ͪͪ ͳ ̾ͬͻͺͰ
͵Βͪ ͺͼͽͪΒͰ ͼͬͰ ͷͪͶͳͭͳΒͪ
;ͯͪΓͰͪ ͯ ͳͯͰΒͪ ͳ ͺͻͳͳͺͪ
ͯͰͷ͵ͻͪͽͼ͵ͭͳͬͳͶͭͯͻ;ͽͬͪͳͳͻͰΔͪͻͰͭͳͪͶͰͼͽͪͫͳͶͼͽͳ
̸ͷͰͻͳ͵ͳͼͺΓͺ
Ͷͳͽͳ͵ͳͺͻͳͻͳͽͰͽͳͼͰͺͼͽ;ͺͳͲͷͰͽͪΒ;ͪͯͻ;ͭͪͺͯͻ;Βͪ
ͺͪͼͰ̹ͪͪͶ͵ͪ;ͼͰΕͪͼͬͰͬͳͰ
ͺͻͳͼ;ͼͽͬ Ͱ͵ͳ ͯͻ;ͭͳ ͳͽͰͻͰͼͪ
ͺͻͰ ͼͬͰͭͪ ͆Ͱͷͪ͵Ͱ ͳ ͳͼͶͪͷͼ͵ͭ ͼͬͰͽͪ ͇ͬͪ ͺͷͰͻͪΔͪ ΕͰ
ͼͳͭ;ͻ ;ͽͳͪͽͳ ͪ ͫ;ͯ;ΕͰ ͯͼͰ ͼͪͭͪ ; ͼͬͰͽ;
͈ͻͳͲͪΔͰ ͰͲͪͬͳͼͭ ̓ͼͬͪ ͵ͻͰΔͰͷ
ͷͰΌ;ͪͻͯͭͺͻͪͬͪͳ͉ͰͲͶ;ͳΒͰ̹͊͌͆
ͯͯͪͽͻͪͼͺͳͻ;ΒͰ;ͱͪͻͰͳͫͪͶ͵ͪͼ͵ͳ͵ͽͪͳ
ͼͽͪͻͰͼ;͵ͫͰͪΒ;ͭͳͼͽ͵;̾ͬͻͺͰ͆ͰͺͻͪͬͰͯͻͰͰΔͰͼͽͪͽ;ͼͪ̓ͼͬͪͺͻͳͷͻͪͬͪ͊ͻͫͳΒ;ͯͪ
ͳͲͬͪ ͻͪͲͷͳΓͪ ͻͰͯͰͿͳͳͳΒͳ ͼͬͭ ͺͶͱͪΒͪ ; ̾ͬͻͺͳ ͳ ͼͬͰͽ;
ͺͭͽͬ ͪ͵ ͼͰ ͻͰͰΔͰ
͵ͼͬͼ͵Ͱ͵ͻͳͲͰͪͷͰͽͰ͵ͪͼͬΒͰͬͻͼͪ͵ͪͲͪͲͪͺͻͶͼͽͳ͵Γ;ͳ;ͼͶͬͲͪ;ͶͪͲͪ͵͊ͻͫͳΒͰ;
Ͱͬͻͺͼ͵ͰͳͽͰͭͻͪͳΒͰ̻ͻͰ͵Ͱͼ;ͺͭ;ͫͰͳͳΒͰͰͻͰͪͶ̸ͯͪ͊̽ͳ̾ͬͻͺͪ;ͼ͵ͻΒͫ;ͯ;Εͼͽͳ
ͫ;ͯ;ͺͻͳ;ΌͰͰͪͬͰͳͽͰͻͬͰͳΒͰ
ͪ͵ͳͺͰ;ͬͳͼ;͵̹ͫͪͪͪͶ͵ͪ; ͪͅͽͳΕ
͚;ͻͳΕ
ͼͽͻ–128).
͉ͪͯͳ͵ͪͭͺ͵ͻͪͬͪΔ̹ͪͪͶ͵ͪͪ͵ͪͼͽͻͪͽͰ͵ͳͲͪͪΒͭΒ;ͭͳͼͽͭͯͰͶͪ̾ͬͻͺͰ
ͺ-
ͼͽΒͳͬͳͰͻͪͲͶͭͪͯͪͱͪͻͳͪͽͪ͵ͪͫ;ͯͰ;ͺͻͪͬ̓ͼ͈ͬͻͰͼͬͰͭͪ
ͳͲ;ͲͰͽͪΒͰͲͪͪΒ̓ͼͬͪ
199
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͅͰͽͳΒͰ ;ͭͰͺͶͳͽͳ͵ͷ
ͭͰͼͽͻͪͽͰ͵ͷ
ͭͰͭͻͪͿͼ͵ͷ
ͬΒͷͳ Ͱ͵ͷͼ͵-ͺͻͳͬͻͰͯͷ
ͺͭͶͰͯ;
͵ͪͫͪͶ͵ͪͼ͵ͭͺͻͼͽͻͪ;͵ͻͽͪΔͪͲͪͪΒͳͺ;ͽͰͬͪͳͬͰ͵ͬͭͼ;ͼͻͰͽͪΔͪ́ͼͽ͵ͪͳ
̀ͪͺͪͯͪ
ͳͰͽͻͪͶͭͺͻͼͽͻͪͰͶ͵;ͺͭͼͻͺͼ͵ͭͰͽͳ͵ͭ͵ͻͺ;ͼͪ;ͯ;ͬͷ
͵;Ͷͽ;ͻͷ
ͪͶͳͳͷͪͽͰͻͳΒͪͶͷͼͷͳͼͶ;͠Ͱͻ
̓ͼͬͺͻͰͯͼͽͪͬΓͪͼͻͺͼ͵ͳͽͳͽ̹ͪͪͶ͵ͪ;
͵ΒͳΒͰͫͳͶͽͰ͵
ͪͶͳ ͳͲ;ͲͰͽ ͬͪͱ ͼͬΒͳͽͳ ; ͳͼͽͻͳΒͼ͵ͷ ͪͼͽͪΒͪΔ; ͰͭͰͷͳͼͽͳ͵ͳ ͼͳͶͪ ͊ͽͰͺͳΕ
ͼͽͻ
̀ͪͽΒͰͼͽͪͶͺͻͳͼ;ͼͽͬͪͷͰͻͳ͵ͳͳͺͻͲͪͺͪͯͳͳͽͰͻͰͼ̹ͪͪͪͶ͵ͪ;͵ͻͲͬΒͺͻͳ
ͼ;ͼͽ̸͇ͬ͆͋
ͪͬͯͲͫͭ;ͼͺͼͽͪͬΓͪΔͪͳͯͻͱͪΔͪͷͳͻͪͳͳͲͭͻͪͯΔͰͯͰͷ͵ͻͪͽͼ͵ͭͯͻ;ͽͬͪ
ͪ̓ͼͬ;
ͳͭͶͰͯͪ͵;ͺͪͳΒͪͼ;ͬͰͻͰͰͽͰͻͳͽͻͳΒͰ͊ͻͫͳΒͰ
͵ΒͷͼͰͷͭ;Ε;ΒͰͬΒͪ͵ͽͻͶͪ
̸͊̽; ͫͶͪͼͽͳͅͰͯͳͽͰͻͪͪ
̹Ͷͳͼ͵ͭͳͼͽ͵ͪͳ͉;ͼͳΒͰ̽ͪ͵ͶͰ
ͬͶͪͯͪͬͪΔͰͳͺ͵ͻͪͬͪΔͰ͊ͻͫͳΒͰ
͵ͪͻ;ͫͭͺͯͻ;Β̹ͪͪͶ͵ͪͪͳ̾ͬͻͪͲͳΒͰͫ;ͬͪͽͪΔͰ;ͯͪΓ;tͫͪͶ͵ͪͳͲͪͳΒ;i6 ͳtͪͽͳͲͪͳΒ;i
ͯͼͼͽͬͪͻͪΔͰͪͽͰͽ;ΔͰͰͽͰͻͳͽͻͳΒͪͶͰͰͶͬͳͽͼͽͳͺͪͽ;ΓͪͼͽͳͲͪͬͳͼͳͺͶ;͵Ͷ
ͳΒͪͶͳ ͯͻͱͪͬͳͪ ͺͯ ͺ;ͳͷ ;ͽͳͪΒͰͷ ͬͰͶͳ͵ͳ ͼͳͶͪ – ͺͻͰ ͼͬͰͭͪ ̸͊̽
ͳ ΔͳͬͰ ͽͰͱΔͰ ͯͪ
;ͼͺͼͽͪͬͰͳͯͻͱͰͭͶͫͪͶͳͭͰͺͶͳͽͳ͵ͳͺͻͳͷͪͽ͑ͳͻͰΔͰ̸͇͆͋ͪͼͬͰͫͪͶ͵ͪͼ͵ͰͯͻͱͪͬͰͳ
ͺͽͺ;ͪtͪͽͳͲͪͳΒ̹ͪͪͶ͵ͪͪiͪͶͪͲͰͼͰ;ͲͪͬͻΒͿͪͲͳ, ͭͯͰͼͽͬͪͻͪΔͰͰͲͪͬͳͼͭ̓ͼͬͪͳΒͰ
;Ϳ;͵ͳΒͳͷͳͻͪ
͵ͪ͵ͼͰͽͪͼͽΒͳͺͻͳ͵ͪͲͪͽͳͳͼͻͺͼ͵ΒͳͼͬͰͽͼ͵ΒΒͪͬͼͽͳ
ͬͰΕͽͬͻͰͪͻͰ
ͫͪͶ͵ͪͳͲͪͳΒͰ̹ͪͶ͵ͪͪͳͯͪΓͰͭͰͰͻͳͼͪΔͰͼ;͵ͫͪͳͰͼͽͪͫͳͶͼͽͳ;̾ͬͻͺͳ̓ͪͯͰͼͬͰͫ;
ͬͪͽͳΒͰ ͼͽͻͪͽͰͭͳΒͰ ͭͰͺͶͳͽͳ͵ͭ ͬͶͪͯͪͬͪΔͪ ͬͳͷ ͻͰͭͳͷ
ͺͼͶͰ ͠;ͭͳͼͽͰ ̾ͬͻͺͰ,
ͯͪ͵ͶͰ
̹ͪͶ͵ͪͪͳ͊ͻͫͳΒͰ
ͪͻͰͯ;ΕͰͬͰͻͬͪͽͫͳͽͳͳtͫͪͶ͵ͪͳͲͪͳΒͪiͯͻ;ͭͳͯͰͶͬͪ̾ͬͻͪͲͳΒͰ
ͳͯͷͰͻͪͬͪΔͰͭͰͼͽͻͪͽͰ͵ͳͶͳͯͰͻͪͳͭͶͫͪͶͳͳͻͰͭͳͪͶͳͭͰͼͽͻͪͽͰ͵ͳͳͭͻͪͪͪͽͳͷ
ͺͻͼͽͻͳͷͪ ͅͳͽͻͬͳΕ
ͼͽͻ–14).
͌ͬͰͲͳͼͪ͊ͻͫͳΒͷ
;ͪͷͰͻͳ͵ͳͷͳͺͻͲͪͺͪͯͳͷͰͳͷͺͰͻͳΒͪͶͳͷͺͻΒͰ͵ͳΒͪͷͪͼͰͷͱͰ
Ͱ͵ͳͬͪͽͳͪͼͽͪͬͪ͵ΔͰͭͺͻͼͽͻͭͻͪͲͪͻͪΔͪͳͻͰͯ;͵ͬͪΔͪ
ͳͪ͵ͼͰͽͪͼͽͻͪͽͰͭͳΒͪͺͻͳ͵ͻͳͬͪ
ͪͬͯͳͷͱͰΓͪͷ̸ͪ͊̽ͳ̀ͪͺͪͯͪͯͪͼͰ͊ͻͫͳΒͪ;͵Γ;ͳ;Ͱͬͻͺͼ͵ͰͳͽͰͭͻͪͳͰͺͻͰͼͰ͊ͯͻ;
ͭͰͼͽͻͪͰ
ͳͼ͵;ͼͽͬ͊ͻͫͳΒͰͼͪ̾͌ͳͰͬͻͪͽͶͪͽͼ͵ͳͷͼͪͬͰͲͳͳͷͪ;͵ͪͲ;ΒͰͯͪͼͰͳͺͪ͵ͻͪͯͳͬΒ
ͲͪͺͪͯΒͻͰ͵ͶͳͲͪͳΒͳͳͺͻͽͰ͵ͽͻͳͲͪͳΒͳ͊ͻͫͳΒͰ ̻ͪΕͳͬͳΕ
ͼͽͻ
͈ͼͶͰ̸͇͆͋
ͪͭͻͰͼͳΒͰ͉ͪ͊ͭͯ͠ͳͰ
ͪͼͽ;ͺͳͶͪΒͰͿͪͲͪͰͺͪΔͪͽͰͻͳͽͻͳΒͰ͊ͻͫͳΒͰͳͼͽͬͪͻͪΔͪtͰͲͪͬͳͼ
ͭi̓ͼͬͪ
ͳͷͰͼͰͼͷͪΔ;ΒͰͼͻͺͼ͵ͳͰͽͳ͵ͳͺͻͼͽͻ
ͼͶͪͫͳ͊ͻͫͳΒͪͳͺ͵;ͪͬͪͯͰͿͳͳͽͳͬ
Ͱͷͭ;ΕͳͽͳͺͬΒͪͪΔͰ ;ͽͳͪΒ͉ͪ;ͼͳΒͰ;ͬͷ ͯͰͶ;̾ͬͻͺͰ
͵ͪͳͲͪ͵ͻ;ͱͳͽͳͭͶ
ͫͪͶͪͭͰͺͶͳͽͳ͵ͪͼͽͻͪͽͰͭͳΒͪ̀ͪͺͪͯͪ́ͲͪͬͳͳͽͰͻͰͼͪͼͰ͵ͻͳΒͰͳͺͯͻ͵ͪͺͻΒͰ͵ͽ;ͼͽͬͪͻͪΔͪ
ͽͲͬ ͬͰͶͳ͵Ͱ ̸ͶͫͪͳΒͰ ͪ ͽͰͽ; ͊ͻͫͳΒͰ ͳ ͯͻ;ͭͳ ͫͪͶ͵ͪͼ͵ͳ ͲͰͷͪΓͪ
ͼͪͱͰΔ; ͽͲͬ ͼͰͬͰͻͭ
ͳͼͶͪͷͼ͵ͭ͵ͶͳͪͳͼͽͬͪͻͪΔ;;ͼͶͬͪͲͪΒͪͪΔͰͫͪͶ͵ͪͼ͵ͰtͲͰͶͰͰ (ͳͼͶͪͷͼ͵Ͱ) ͽͻͪͼͬͰͻͲͪͶͰi
6
̹ͪͶ͵ͪͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪtͭͻ;ͺ;ͷͪͶͳ
ͰͼͽͪͫͳͶͳ
ͼͶͪͫͳͯͻͱͪͬͪ
͵ΒͰͼͰͫͪͲͳͻͪΒ;ͪͳͯͰΒͳͪͳΒͰ;
ΒͰͯͷͻͰͭͳ;;͵ΒͰͷͼͰͯͻͱͪͬͪͳͪͳΒͪͽͰͻͳͽͻͳΒͪͶͰͺͯ;ͯͪͻͪΒ;
ͼͬͰͼͪͽͰͻͳͽͻͳΒͪͶͳͷͺͻͰͽͰ
ͲͳΒͪͷͪͳ ͼͪ Ͱͽͳ͵ͳͷͷͪΔͳͪͷͪ ͵ΒͰ ͼ;ͽͻͰͫͪͶͰͫͳͽͳͪͼͳͷͳͶͳͻͪͰͳͶͳͺͽͳͼ;ͽͰ
͵ΒͰ ͼͽͬͪͻͪΒ;Ͱͼͽͪ
ͫͳͶͰͳͺͻͷͰΓͳͬͰͷͰΌ;ͼͫͰͼͪͬͰͲͰ
ͳͽͯi ͊ͽͰͺͳΕ
ͼͽͻ
200
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
̸̸͉͉̈́́͋̾͋͌
201
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͅͳͽͻͬͳΕ
͡
̻ͰͺͶͳͽͳ͵ͪͽͻͪͲͳͳΒ̹ͪͪͶ͵ͪͪͳ͆ͬͰ̾ͬͻͺͰͳΔͳͬͪ;Ͷͭͪ;;ͼͶͬͳ
ͷͪͷͰͽͻͳͰͭͶͫͪͶͳͲͪͳΒͰ̾͵ͷͳ͵ͪ
ͫͻ–4–̽ͻ;ͽͬͰ͵ͷͳͼͽͪ
͆ͳ.
Spykman, N. (1942). "NFSJDBT4USBUFHZin8PSME1PMJUJDTThe6OJUFE4UBUFTBOEthe#BMBODFPG1PXFS.
/FX:PSL)BSDPVSU
#SBDF$P
͊ͻͺͼ͵ͪͺͻͪͬͼͶͪͬͪͻ͵ͬͪ
ͅͰͷͻͪͯ;ͷ̓ͼͬ;ͳͅͰͽͳΒͳ͊ͬͰͽͭͪͻͳΒͰͻͰΒͼ͵ͭͼͪͫͻͪ
͊ͻͺͼ͵ͰͺͻͪͬͼͶͪͬͰͻ͵ͬͰ̹Ͱͭͻͪͯ͊ͬͰͽͳ ͪͻͳΒͰͻͰΒͼ͵ͳͼͳͯ͊ͻͺͼ͵ͰͺͻͪͬͼͶͪͬͰͻ͵ͬͰ
͊ͽͰͺͳΕ
ͅ
̓ͼͬ ͳ ͅͰͽͳΒͪ – ͺͶͳͽͳ͵Ͱ
ͭͰͭͻͪͿͼ͵Ͱ ͳ ͭͰͺͶͳͽͳ͵Ͱ ͺͰͻͼͺͰ͵ͽͳͬͰ.
̹Ͱͭͻͪͯ̀ͪͷͰ
͊ͽͰͺͳΕ
ͅ. (2001). ͌ͬͻͽͶͭ;ͫͪͶ͵ͪͳͲͪͳΒͰ̹Ͱͭͻͪͯ́ͼͽͳͽ;ͽͲͪͭͰͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰ
͊ͽͰͺͳΕ
.
͈ͰͻͼͺͰ͵ͽͳͬͰ̓ͼͬͪͳͅͰͽͳΒͰ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͭͰͺͶͳͽͳ͵ͳ͵Ͱ
ͺͳΒͪ
; ͊̓ͪͻͪͷͪͽͪ ;ͻ
̀ͫͻͳ͵ͻͪͯͬͪͼͪͪ;ͭͼ͵;ͺͪ͊ͻͫͳͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͯͻͱͪͭ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ–ͷͪΒͪͭͯͳͰ ͼͽͻ–
̹Ͱͭͻͪͯ͆ͪ;ͳͼ͵;ͺͬͳ͊ͻͺ
ͼ͵ͪͪ͵ͪͯͰͷͳΒͪͪ;͵ͪͳ;ͷͰͽͼͽͳ
Tilly, C. (1978). 'SPN.PCJMJ[BUJPOUP3FWPMVUJPO3FBEJOH
." ̸EEJTPO-Wesley Publishing Co.
Frank, A. G. (1978). %FQFOEFOU"DDVNVMBUJPOBOE6OEFSEFWFMPQNFOU-POEPO.BDͅillan.
202
̸̸̸͉͇̺͚̻͇̺̽͊̈́ͣ́͆́ͣ͌ͺͲͻͪͬͪΒ;ΕͳͼͳͭͪͶͳͲͪͷͻͲ;ͽͭ͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;
RADOSLAV ƄGAſINOVIſ
8"3/*/(4*(/43&("3%*/("'30;&/$0/'-*$5*/5)&#"-,"/4
SUMMARY
In this paper, its author made an attempt to warn academics as well as the world military, economic
and political power centres on the threat of the escalation of violence by Albanians’ separatist terrorist
movement in the Balkan Peninsula. There is a realistic possibility of unfreezing of the frozen conflict in the
region of Kosovo and Metohija and of the emergence of random violence that can affect a great part of the
Balkan Peninsula. The frozen conflict is a situation in which the conflict seems to be over, but in which nei-
ther the peace treaty nor any other political framework leads to a lasting peaceful solution of the conflict
between some two warring sides. Latest academic analyses have shown that the Albanians would not be
satisfied with the secession of Kosovo and Metohija from Serbia and that in the first phase they will attempt
UPDSFBUFi(SFBU,PTPWBu5IJTJTQPTTJCMFCFDBVTFPGUIFGBDUUIBUJOSFDFOUIJTUPSZUIFSFIBWFCFFOQVCMJDMZ
FYQSFTTFEUIFBTQJSBUJPOTPGUIF"MCBOJBOTMJWJOHJO,PTPWPBOE.FUPIJKBJOEJSFDUJPOPGB
4PVUIFBTUPG
4FSCJB .FEWFDžB
#VKBOPWBD
1Seševo) within the project called %BSEBOJKBC
,PTPWPBOE.FUPIJKBXJUIJO
the framework of the project *OEFQFOEFOU,PTPWBD
.POUFOFHSP 1MBW
(VTJOKF
#BS
4VUPNPSF
6MDJOK)
within the project.BMFTJKBE
8FTUFSO.BDFEPOJBXJUIJOUIFQSPKFDU*MJSJKBand e) Northern Greece within
the project Epir. In case that such expansionist aspirations of the Albanians become accomplished, then the
so-called Great Kosova would make a federal or confederal union with Albania. In this case the territory
controlled by UIF"MCBOJBOTXPVMENBLFBQQSPYJNBUFMZTRVBSFLJMPNFUFSTXJUI-7 million Albani-
ans living in this territory. Creation of such large Albanian state in the Balkans would further encourage the
nationalist arrogance of the Albanians and consequently it would probably cause the open conflict against
Serbia and Greece, which would inevitably lead to the emergence of the Third Balkan War. Therefore, this is
the warning of the author of this paper to the European Union in the first place and then to the United Na-
tions.
,&:803%4 frozen conflict, violence, globalization, aggression, terrorism.
203
̸͈͉͉̻̾̽ ̻͇͉̽́ͣͅ1
̸̺̹͈͉͇̺́͆̾͋́ͣ2
͌ͳͬͰͻͲͳͽͰͽͯͫͻͪͰ;̹Ͱͭͻͪͯ;
̺Βͪͪ͵ͪͯͰͷͳΒͪ
̓ͪͽͰͯͻͪͽͪ͵ͽͳ͵Ͱ
͌͋́͏̸̸̸̸̻͇̹͎͇͇̺̹̹͇̈́̈́͆́͋̓͆̾̀̾̽͆͊͋͠
̸̸̸̸̸̸̸̸͎͈͇̻̹̈́́̀̾̀̽͆̈́̓͆͡ͅͅ3
̺͇͌̽
̓ͻͪΒ͎͎ͳͺͰͽͪ͵͎͎*ͬͰ͵ͪͫͰͶͰͱͳͶͰͼ;ͭͶͫͪͶͰͺͻͷͰͰ
͵ΒͰͼ;ͲͪͪΒ ;ͽͳͪͶͰͪ
ͻͪͼͺͪͯͫͳͺͶͪͻͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪ– ͻͪͼͺͪͯͳͰͼͽͪΒͪΔͰͯͻͱͪͬͪ͵ΒͰͼ;ͫͰͶͰͱͳͶͰͶͪͯͻͪ
ͽͬͼ͵; ͺͯͰͶ; ͼͬͰͽͪ ͳ ͪͼͽͪΒͪΔͰ ͬͳ
ͷͪͶͳ ͯͻͱͪͬͪ
;ͼͷͰͻͰͳ ͵ͪ ͬͻͰͯͼͽͳͷͪ ͳ ͵ͪͶ;ͺ;
1
gordicpredrag@gmail.com
2
ivanpetrovic1977@gmail.com
3
͇ͬͪΒ ͻͪͯ ΒͰ ͳͲͻͪΌͰ ; ͼ͵Ͷͺ; ͆ͪ;ͳͼͽͻͪͱͳͬͪ͵ͭ ͺͻΒͰ͵ͽͪ ̸̺-͎̽-19 t͈ͻͻͪ; ͯ;ͭͻͰ
ͿͳͪͼͳΒͼ͵ͰͯͻͱͳͬͼͽͳͯͰͱ;ͻͳͼͪͭͪͼͳͼͽͰͷͪͺͻͽͳͬͬͪͲͯ;ͺͶͬͰͯͫͻͪͰ̺Βͼ͵Ͱ͊ͻͫͳΒͰ;͵ͽͻ-
ͶͳͳͲͪͽͳͽͳͬͪͲͯ;ͭͺͻͼͽͻͪ;ͷͳͻ;i
ͿͳͪͼͳͻͪͭͯͼͽͻͪͰͅͳͳͼͽͪͻͼͽͬͪͯͫͻͪͰ͉Ͱͺ;ͫͶͳ͵Ͱ
͊ͻͫͳΒͰ.
ȽɈɊȾɂȶɉȿɌɊɈȼɂȶ: ɍɬɢɰɚʁɝɥɨɛɚɥɧɢɯɬɨɤɨɜɚɧɚɛɟɡɛɟɞɧɨɫɬɦɚɥɢɯɡɟɦɚʂɚɁɚɩɚɞɧɨɝȻɚɥɤɚɧɚ
ͲͪͺͪͯͰ ͳͬͳͶͳͲͪͳΒͰ ͊ͬͰ ͬ ΒͰ ;ͽͳͪͶ ͪ ͺͻͰͼͽͻΒͪͬͪΔͰ ͯͻͱͪͬͪ ͫͳͬͰͭ ́ͼͽͭ ͫͶ͵ͪ
͵ͪ͵ͪͺͶͳͽͳ͵ͷ
ͽͪ͵ͳͪͰ͵ͷͼ͵ͷͳͫͰͲͫͰͯͼͷͺͶͪ;
͇ͬͪΒͺͻͰͼͭͶͫͪͶͳͺͻͷͰͪͯͰͽͰͻͷͳͳͼͪΒͰͺͻͳͬͪͽͪΔͪͬͳͬͻͰͯͼͳͻͳΒͰͽͪ
ͳΒͪ
ͯͻ;ͽͬͰͳ ;ͻͰΌͰΔͪ ͳ Ͱ͵ͷͼ͵ͳ ͼͽͪͯͪͻͯͪ ͯͻͰΌͰͳ ͼͬͰͽͼ͵ͳ Ͱͽͪͻͪ ͷΕͳ
ͺͯ
ͺͶͪͽͷͬͻͰͯͼͽͳͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰ͊ͬͳͺΒͰͯͳͪͳͺ͵;ͪΒͳͯ;ͺͳͻͪΔͪͬͷͼͬͰͽ
ͼ͵ͷ ͺͻͰͽ͵; ͲͪͬͻͪͬͪͶͳ ͼ; ͼͰ ͳͼͽͬͰͽ
ͼͬͻͭͪͬͪΔͰͷ ͼͪ ͬͶͪͼͽͳ ͺͶͳͽͳ͵Ͱ ͰͶͳͽͰ ͻͪͲͶͳͳͽͰ
ͳͯͰͶͭͳΒͰ
ͰͻͰͽ͵ͺͻͳͷͰͷͳͻ;ͱͪͰͼͳͶͰΒͰͯͳͭͺͻͰͱͳͬͰͶͭͬΒͭͫͶ͵ͪ– ̸͇͆͋ͺͪ͵ͽͪ
͌ͽͷͼͷͳͼͶ;ͽͻͰͫͪͻͪͲͷͪͽͻͪͽͳͳ;Ͳͻ͵Ͱͳ͵ͻͰͰͪͼͽͪ͵ͪͳͼͪͬͻͰͷͰͳͻ;ͱͪͳͼ;͵ͫͪ
̸͇͆͋ ͪͭͻͰͼͳΒͪ ͪ ͉͊͠
ͲͪͶͳͬͼ͵ͳ ͻͪͽͬͳ
ͳͽͰͻͬͰͳΒͰ ; ̈́ͳͫͳΒͳ
ͻͪͽ ; ̸ͬͭͪͳͼͽͪ;
ͪͶͳ ͳ
ͽͪ͵Ͳͬͪͳͳͫͻͳͯͳͻͪͽͬͪ
͵Βͳͼ;ͫͰͶͰͱͳͶͳͺͰͽͪ͵͎͎*ͬͰ͵ͪ
͌ͺͻͪͬ ͬͳ ͻ;ͱͪͳ ͼ;͵ͫͳ ͳ ͳͫͻͳͯͳ ͻͪͽͬͳ
ͺͯͼͽͪ͵;ͽͳ ͰͻͰͽ͵ ͻͪͯͳ͵ͪͶͳͷ Ͱ͵ͼ
ͽͻͰͷͳͲͷͷͲͪͼͬͪͳͷͪͻͰͶͳͭͳΒͳͳͽͰͻͻͳͲͷ;
Ͳͪ ͺͼͶͰͯͳ;ͼ;ͳͷͪͶͳͳͬͰͶͳ͵ͰͷͳͭͻͪͳΒͰ
ͪͻͯͪͲͪͬͪΕͰͳͻ;ͱͪͳͷͼ;͵ͫͳͷͪ;̸Ϳͻͳͳͳ̹ͪͶͳͼ͵ͷͳͼͽ͵;
͵Βͳͼ;ͯͪͪͼ;ͲͯͻͷͪͶͳ
͵ͷͺͶͰͽ; ̾ͬͻͺ;
̾ͬͻͺͼ͵;;ͳΒ;ͳͼͬͰΔͰͰͬͻͰͯͼͽͳ͇ͬͪͺͻͰͬͳͻͪΔͪ
ͼͳͷͫͳͽͳ͵ͳͼͺΒͰͪ
ͼͪ ͭͶͫͪͶͷ Ͱ͵ͷͼ͵ͷ ͵ͻͳͲͷ
͵Βͪ ͼͪͯͻͱͳ ͳͲ ͲͫͳΓͳ ͻͰͰͼͳΒͪ
ͰͰͻͭͰͽͼ͵ͳ ͵ͻͳͲͪ ͳ
ͷͳͭͻͪͳΒͪͭͶͫͪͶͳͻͪͲͷͰͻͪ
ͺͼͰͫͼ;;ͽͳͪͶͪͪͼͽͪͫͳͶͼͽͷͪͶͳ
ͰͼͽͰͺͻͳͳͺͳΒͰͶ
ͳͯͻͱͪͬͪ͌ͽͪ͵ͬͳͷ͵Ͷͼͽͳͷͪͯͪͪͼͺ͵;ͪͬͪΒ;ͯͪͺͼͽͪ;ͳͲͰͷΓͰ̹ͪͶ͵ͪͪ
ͺͼͰͫͰ
͵ΒͰͼ;;ͰͽͻͳͷͪͷΕͳͿͻͪͲͰͶ͵ͳͲͪͰͰ
ͰͼͶ;ͪΒ
͵ͪͲͰͷΓͰ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
ͼͪ
ͼͬͳͷͼͬΒͳͷͺͶͳͽͳ͵ͳͷ
Ͱ͵ͷͼ͵ͳͷ
͵ͿͰͼͳͪͶͳͷͳͰͽͳ͵ͳͷͺͻͫͶͰͷͳͷ͇ͪͬͰͲͰͷΓͰ
;ͭͶͪͬͷͲͪͻͫΓͰͰͷͳͼͶͳͷͪΒ;ͬͰ͵;ͺͻͶͼͽͳ
ͯͪͪͼͼͰͼ;ͪͬͪΒ;ͼͺͪͼͼͽͳͷͪ͵ΒͰͷͭ;
ͯͪͶͰ͵ͼͰͱ;ͽͳͪͽͳͪΔͳͬ;ͫͰͲͫͰͯͼͽ;ͫ;ͯ;Εͼͽͳ
͋̾͆̽̾͆͏̸̸̻͇̹͎͈͉͇́̾̈́̈́͆́̾͆͠ͅ
́ͲͼͪͷͭͽͰͻͷͳͪͭͶͫͪͶͳͲͪͳΒͪͷͱͰͼͰͳͯͰͽͳͿͳ͵ͬͪͽͳΔͰͪͼ;ͽͳͪ
ͪͽΒͰͯͪΒͰͪ
ͺͻͰͼ͵ΒͳͼͰͯͼͳͪͰͭͶͫ;ͼ– ͺͶͪͰͽ;͈ͼͬΒΒͼ;ͽͳͳ
ͭͶͫͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬͪΓͪ
ͻͰͼͽͻ;͵ͽ;ͻͳͻͪΔͰͼͬͰͽͪ͵ΒͰͬͯͳͳͼͽͬͻͰͷͰΒͳͽͰͭͻͪͳΒͳͳͿͻͪͭͷͰͽͪͳΒͳ͉Ͱͼͽͻ;͵ͽ;ͻͳͻͪΒ;
ͼͰͺͻͰͯͪ͵ͷΕͳ
ͷͪͺͪͯͻͱͪͬͳͭͻͪͳͪ
Ͷͳ͵ͻͰͭͳͪ
Ͱ͵ͷͳΒͰͺΒͰͯͳͳͯͻ;ͽͪͬͪ̓ͪͺͳ
ͽͪͶͳͲͪͷ ͺͼͽͪΒͰ ;ͳͼͽͳ; ͭͶͫͪͶͪ
ͪͶͳ ; ͼ;ͻͬͳΒΒ ͬͪͻͳΒͪͽͳ ͊ ͺͪͯͷ ̹ͰͻͶͳͼ͵ͭ Ͳͳͯͪ ͪ
Ͱͬͻͺͼ͵ͷͽͶ;ͳΒͰͰͼͽͪͼͪͷͼͳΒͪͶͳͲͪͷͬͰΕ ͳͼͳΒͪͶͳ͵ͪͺͳͽͪͶͳͲͪͷ͈ͻͯ;ͫΓ;ΒͰͼͰΒͪͲ
ͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳ
;ͬͰΕͪͬͪͫͻΒͭ;ͫͳͽͳ͵ͪ
͵ͪͳͼͳΒͪͶͳͳͭͰͭͻͪͿͼ͵ͳͺͻͼͽͻ
ͺͰͻͳͿͰͻͳͲͪͳΒͰ ͋ͻͪͼͿͻͷͪͳΒͷ ͯͻͱͪͬͰ-ͪͳΒͰ
ͭͶͫͪͶͳͲͪͳΒͪ ͺͻͳͲͬͯͳ ͳͲ ͼͶͪͫͳ
ͷͪͶͳͯͻͱͪͬͪͳͪͷͭͳͷͷͰͼͽͳͷͪ;ͼͽͶͳͪͬͪͯͰͷ͵ͻͪͽͳΒ;ͳͼ͵ͭͳͽͰͲͳͽͰͽͪ
͵Βͪͯͭͬͪͻͪ
ͬͷͫͶͳ͵;ͺͻͽͰ͵ͽͻͪͽͪ
͌ͼ;ͽͳͳ
ͳͭͶͫͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪͯͰͳͽͰͭͻͪͳΒͰͳͯͰͲͳͽͰͭͻͪͳΒͰ͵ͪͷͯͰͶͪͻͪͲ
ͬΒͪͬͰͪͼͽͬͪKegley & 3BZNPOE
Ͳͪͼͽ;ͺͪΒ;ͼͽͪͬͯͪ
ͯ͵ͳͽͰͭͻͪͳΒͪͺͯͻͪͲ;ͷͰͬͪͺͻ
ͰͼͰtͭͶͫͪͶͳͲͪͳΒͰ
ͯͰͷ͵ͻͪͽͳͲͪͳΒͰͳ;ͷͪͳͽͪͻͳͲͷͪ
ͯͰͲͳͽͰͭͻͪͳΒͪͼͰͯͼͳͪ;ͻ;ͪͬͪ
ΔͰͪͳͪͶͳͯͻͱͪͬͪͳͺΒͪͬ;ͺͪͻͳΒͪͶͳͲͷͪi͊ͪͷͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰͯͪͪͼͺͻͰͯͼͽͪͬΓͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͳͳͷͲͪ͵ͰͺͽͼͪͬͻͰͷͰͭͼͬͰͽͪ͵ΒͳΒͰͪͼͶͰͯͳ͵ͰͺͽͰͺͻͰͼͪͯͻ;ͽͬͰͰͷͯͰͻͳ
ͲͪͳΒͰ
ͪͶͳͳͳͷͺͰͻͳΒͪͶͳͲͷͪ
ͼͷͪΔ;Β;ΕͳͲͪͪΒͶ͵ͪͶͳͳͯͻͱͪͬͳͰ͵ͷͳΒͪ;͵ͻͳͼͽ ͽͻͪ
ͼͪͳͪͶͳ͵ͻͺͻͪͳΒͪ͋ͪ͵ΌͰ
ͷͱͰ ͼͰͻͰΕͳͯͪͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰ ͺͯͻͪͲ;ͷͰͬͪ;ͳ
Ϳͳ͵ͪͳΒ;
;ͳͬͰͻͲͪͶͳͲͪͳΒ;ͳͷͭͰͳͲͪͳΒ;ͬͻͰͯͼͽͳ;ͰͶͷͼͬͰͽ;
ͺͻͰͼͬͰͭͪͺ;ͭͶͰͯ;ͪ
̸͊̽
ͪ ͺͻͰ͵ΔͰ
͵ͪΒͰͯͳͰͳͼͽ;ͻͰͰͼͬͰͽͼ͵Ͱ ͼͳͶͰ
ͿͻͷͳͻͪΒ;ͼͰͬͻͰͯͼͽͳ ͳͽͻͰͯͬͳ͵Βͳ
ͯͭͬͪͻͪΒ;ͽͻͪͼͪͳͪͶͳͷ͵ͻͺͻͪͳΒͪͷͪͳͼͽͬͪͻͳͬͪΔ;ΔͳͬͳͳͼͺͻͰͺͶͰͽͪͳͰ͵ͷ
ͼ͵ͳ
ͺͶͳͽͳ͵ͳͳͺͻͳͬͻͰͯͳͳͽͰͻͰͼͪ͌ͼͬͰͷ;ͽͷͰ ͺͻͳ;ͯͪͼͳͶͰ
͵ͻͲͻͪͲͰ Ͱ͵ͷͼ͵Ͱ
ͺͻͳͽͳͼ͵Ͱ
ͳͫͻͳͯͰͻͪͽͬͰ
ͪͶͳͳͼ;͵ͫͰͳͼ͵ͭͳ͵ͽͻͶͳͼͪͭͳͽͰͲͳͽͰͽͪ
ͳͷͪͬͰͷͪͫͳͽ;
;Ͷͭ;;ͼͽͬͪͻͳͬͪΔ;ͼͬͰͽͼ͵ͰͰͭͰͷͳΒͰ͆ͪͳͷͰ
ͷͯͰͻͻͪͽͬͪΔͰΒͰ;ͬͰ͵ͺͻͪΕͰͷͯͰͻͳͷ
ͽͰͶ͵ͳͷͻͰͰΔͳͷͪ
BͷͱͰͼͰͻͰΕͳͯͪΒͰͷͯͰͻͳͻͪͽͯͳΒͪͶͰ͵ͽͳ͵ͳ
ͲͪͼͬͪͪͪͰͶ;
ΒͰͯͳͼͽͬͪ ͳ ͫͻͫͰ ͼ;ͺͻͽͼͽͳ ͳ ͺͻͰͶͪͼ͵ͪ ͵ͬͪͽͳͽͰͽͪ ; ͵ͬͪͶͳͽͰͽ
Ͳͪͽ ͽ ͼͬͪ͵ͳ Ͱͭͪͽͳͬͪ
ͷͷͰͪͽ ;ͳͽͰΔͪ ͳͷͺͶͳͳͻͪ ͺͲͳͽͳͬͳ ͷͷͰͪͽ ͳͲͭͻͪͯΔͰ ͯͻ;ͽͬͰͭ ͺͻͰͽ͵ͪ .PSMFZ
$IFO
)BMM
̀ͪͼͽͪΔͰͻͪͽͪͳͶͳͷͳͻͪͯ͵Γ;ͰͬͪͱͼͽͳΒͰͼͽͰͳͽͳͺͰͭͰͷͳΒͰ4 ͵ΒͳΒͰͪͯͰͶ;͈ͻͰͷͪ
Ͱ͵ͳͷͪͪͶͳͽͳͪͻͳͷͪ
ͯͼ͵ͻͪΒͰͪͯͰͶ;ͫͳͶͪͬͪͳͷͺͰͻͳΒͪͶͪͼͽͻͪͽͰͭͳΒͪ ͳͲͻͪͱͰͪ;͊ͽͻͪ
ͽͰͭͳΒͳͪͳͪͶͰͫͰͲͫͰͯͼͽͳ ̸͊̽ͳͲ ͭͯͳͰ
͢ͰͳΓ ΒͰͫͳ ;ͼͺͼͽͪͬΓͪΔͰͽͻͪΒͰ
ͰͭͰͷͳΒͰ
ͭͶͫͪͶͭͶͳͯͰͻͼͽͬͪ
ͼͳͭ;ͻͪΔͰͬͳͽͪͶͳͽͻͱͳͽͪ
ͼͽͻͪͽͰ͵ͳͻͰͼ;ͻͼͪ
ͳͻͰΔͰ
ͬΒͭ ͺͻͳͼ;ͼͽͬͪͳͼͺͻͰͪͬͪΔͰͺͽͰͳΒͪͶͳͰͺͻͳΒͪͽͰΓͪ ͺͻͰͬͰͽͳͬͳͷͻͪͽͷ͎ͰͭͰͷͼͰ
ͺͼͽͪͬΓͪͳͲͪͯͷͰΌ;ͪͻͯͭͺͻͪͬͪ
ͪ;ͺͽͻͰͫͪͬΒͰͼͳͶͰͺͼͽͪΒͰͼͬͼͻͰͯͼͽͬͲͪͼͽͬͪ
ͻͰΔͰͭͰͼͽͻͪͽͰ͵ͳͳͽͰͻͰͼͪ
͵ΒͳͼͰ
ͷͰΌ;ͽͳͷ
ͺͻͳ͵ͪͲ;Β;͵ͪͼͻͰͯͼͽͬͲͪͻͰͪͬͪΔͰ;ͷͪͳ
ͽͪͻͳ͵ͪͽͪͼͽͻͿͪ
ͫͻͫ;ͺͻͽͳͬͽͰͻͻͳͲͷͪ
ͼͺͻͰͪͬͪΔͰ;ͺͽͻͰͫͰͻ;ͱΒͪͲͪͷͪͼͬ;ͳͽͰ
ΔͰ ;ͺͻͳͳͺ;
ͫͻͫͪͺͻͽͳͬͽͰͻͻͳͲͷͪͼͰͷͱͰͪͲͬͪͽͳͫͻͫͪͽͰͻͻͷͺͻͽͳͬͽͰͻͻͪ
́ͺͪ͵
;ͼͬͰͷ;ͪͬͰͯͰͷͺͼͽΒͳͬͳͰͲͫͳΓͳͺͪͻͪͯ͵ͼͪ
͵ΒͳͼͰͲͪͼͳͬͪΒ;ͪͳΔͰͳ
ͳͯͪͼ;ͼͬͳͺͻͳͳͺͳͭͶͫͪͶͳͲͪͳΒͰ
ͪͺͼͽͻͪͬͪͳͳͲΔͰͳͳͯͰͽͳͿͳ͵ͪͽͻͼ͵ͳͿͪ͵ͽ
ͻͪ
ͺͯͻͱͪͳ ͵ͪ͵ ͯ ͼͽͻͪͰ ̸͊̽
ͽͪ͵ ͳ ͯ ͼͽͻͪͰ ͲͰͷͪΓͪ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
ͳΒͳ ΒͰ ͵Ͱͺͽ
ͺͳͷͪΔͪͪͳΒͰͳͯͻͱͪͬͰͯͳΒͪͷͰͽͻͪͶͯͻ;ͭͪͳΒͳ ͯͼͳͯͰͪͶͳͽͳͺͬͪͪͳΒͰͯͻͱͪͬͽͰ
ͻͳͽͻͳΒͪͶͳ ͳ ͵;Ͷͽ;ͻ-Ͱͽͳ͵ͳ
̽ͻ;ͭͳ ͺͪͻͪͯ͵ͼ ΒͰ ͺͬͪ ͷͳͶͳͽͪͻͳͲͪͳΒͪ ͼͬͰͽͼ͵ͳ ͳ
ͻͰͭͳͪͶͳͼͳͶͪ͆ͪͳͷͰ
ͺͻͰͼͭͶͫͪͶͳͺͻͷͰͪͰͼͽͯͬͯͳͯͭ;ͫΓͰΔͪ͵ͽͻͶͰͪͯ
ͽͳͷͯͭͪΌͪΒͳͷͪͳͳͲͪͲͳͬͪΔͪͺͻͷͰͪ ͵ΒͰͲͫͳΓ;ͽͳ;ͪͫͰͲͫͰͯͼͽͺΒͰͯͳͳ͵ͽͳͰͪͽͪ
ͻͰͭͳͪ
ͪͯͪͰͭͬͻͳͷͷͪͶͳͷͯͻͱͪͬͪͷͪ
̽ͪͪͼͼͷͼͬͰͯͳͺͻͷͰͪͪͭͶͫͪͶͷͺͶͪ;
͵ΒͰΒͰͽͰ͵͵ͽͻͶͳͼͪͽͳͳͯͼͽͻͪͰ
ͪΒͫͳͽͳΒͳͰͽͪͻͪͼͬͰͽͼ͵ͰͷΕͳ͇ͬͰͺͻͷͰͰͼ;ͺͼͶͰͯͳͪͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
ͺͻͷͰ
ͪͺͶͳͽͳ͵ͳͰͶͳͽͪͳͺͻͪͬͪͪΔͳͬͳͯͰͶͬͪΔͪ
ͫͻΒͳͳͫͻͳͯͳͻͪͽͬͪ͵Βͳͼ;ͺͻͰͻͪͼͶͳ
ͳ;ͻ;ͱͪͰͼ;͵ͫͰͳͼ͵ͭͳͼͻͰͯΔͰͭͳͽͰͲͳͽͰͽͪ
ͬͰͶͳ͵Ͱͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰ͵ΒͪtΓ;Γͪiͳͽͪͬ
͵Ͱͺͽ ;ΒͰͯͳΔͰͳ Ͱͬͻͺͼ͵ͳ ͬͻͰͯͼͽͳ
ͬͻͪΕͪΒ;Εͳ ͲͪͪΒ ͪͳͪͶͳ ͽͰͻͳͽͻͳΒͪͶͳ
ͯͻͱͪͬͪͳͳͲͪͲͳͬͪΒ;ΕͳͫͻΒͰͺͶͳͽͳ͵Ͱ͵ͻͳͲͰ
ͺͼͰͫͪͺͻͼͽͻ;̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;ͬͰͪ
4
͎ͰͭͰͷͳΒͪ– ͵ͽͻͶͪͳͶͳͯͷͳͪͽͳ;ͽͳͪΒΒͰͯͰͼͫͰͳͶͳͭͻ;ͺͰΓ;ͯͳ
ͺͼͰͫͺͶͳͽͳ͵Ͱ
ͭͻ;ͺͰ, ͪͯΒͰͯͳͷͯͻ;ͽͬͷ, ͳͶͳΒͰͯͰͪͳΒͰͪͯͯͻ;ͭͷ
ȽɈɊȾɂȶɉȿɌɊɈȼɂȶ: ɍɬɢɰɚʁɝɥɨɛɚɥɧɢɯɬɨɤɨɜɚɧɚɛɟɡɛɟɞɧɨɫɬɦɚɥɢɯɡɟɦɚʂɚɁɚɩɚɞɧɨɝȻɚɥɤɚɧɚ
tͫͪͶ͵ͪͼ͵ͪͳͲͫͰͭͶͳ͵ͪͻ;ͽͪi
͊ͬͰͬͲͪͪΒ;ͽͳͰͪͻͰͭͳͪͶ;ͫͰͲͫͰͯͼͽ̀ͪͺ̹ͪͯͭͪͶ
͵ͪͪͳͪͳͪͶ;ͫͰͲͫͰͯͼͽͷͪͶͳͯͻͱͪͬͪ͵ΒͰΔͰͷ;ͺͻͳͺͪͯͪΒ;
̸̸̻͇͉̓͋̾́̀͏̸̸̸̸͎͉̺́̈́́̽̿͠ͅ
͉ͪͲͶͳͳͽͳͼ;ͺͻͳͼͽ;ͺͳ;ͯͰͿͳͳͼͪΔ;ͳͶͳͯͻͰΌͰΔ;ͺΒͷͪͷͪͶͰͯͻͱͪͬͰ͆ͪΒͰΕͰͼͰ͵ͪ
ͺͶͪͲͳͽͪͲͪͯͻͰΌͰΔͰͷͪͶͳͯͻͱͪͬͪ ͵ͻͳͼͽͰ͵ͪͺͪͳͽͰͽͳͳͼͪͭͪ
ͯͼ͵ͬͪͽͳͽͪͽͳͬͪͳ
͵ͬͪͶͳͽͪͽͳͬͪͫͰͶͰͱΒͪ͌͵ͬͪͽͳͽͪͽͳͬͷͯͰͿͳͳͼͪΔ;ͺΒͷͪ
ͷͪͶͪͯͻͱͪͬͪͻͪͲͷͪͽͻͪͼͰͼͪͭͰ
ͭͻͪͿͼ͵ͭ
ͯͰͷͭͻͪͿͼ͵ͭͳͰ͵ͷͼ͵ͭͪͼͺͰ͵ͽͪ͊ͭͰͭͻͪͿͼ͵ͭͪͼͺͰ͵ͽͪ
ͷͪͶͰͯͻͱͪͬͰͼ;ͰͳΒͪ
ΒͰͺͬͻͳͪͷͪΔͪͯ͵ͷ2 ͪͼͶͳͳ ͺͻͳ͵ͪͲͪͪΒͰ͵ͪͽͰͭͻͳͲͪͳΒͪͯͻͱͪͬͪͺ͵ͻͳͽͰͻͳ
Β;ͷ;ͺͬͻͳͰͽͰͻͳͽͻͳΒͰ
͊Ͷͳ͵ͪ ̓ͪͽͰͭͻͳͲͪͳΒͪͯͻͱͪͬͪͺ͵ͻͳͽͰͻͳΒ;ͷ;ͺͬͻͳͰͽͰͻͳͽͻͳΒͰ
'JHVSF Categorization of countries according to the criteria of area
͌ͯͰͷͭͻͪͿͼ͵ͷͼͷͳͼͶ;
ͲͪͯͰͿͳͳͼͪΔͰͷͪͶͰͯͻͱͪͬͰͼͰͺͻͰͯͶͪͱͰͯͪͽͫ;ͯ;ͯͻͱͪͬͰ͵ΒͰ
ͳͷͪΒ;ͷͪΔͰͯͷͳͶͳͪͼͽͪͬͳ͵ͪ
ͯ͵Ͱ͵ͷͼ͵ͳͪͼͺͰ͵ͽͻͪͲͷͪͽͻͪͺͻͳͬͻͰͯͳͳͰ͵ͷͼ͵ͳ
ͺͽͰͳΒͪͶͯͻͱͪͬͰ
ͯͼͫͻ;ͽͪͳͪͶͳͯͯͪ͵ ͺͭͶͪͬͳͼͽͪͬͳ͵ͪ ͼͶͳ͵ͪ 2).
͊Ͷͳ͵ͪ ̓ͪͽͰͭͻͳͲͪͳΒͪͯͻͱͪͬͪͺ͵ͻͳͽͰͻͳΒ;ͷ;ͫͻΒͪͼͽͪͬͳ͵ͪ
'JHVSF Categorization of countries according to the criteria of number of inhabitants
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͪ͵ͶͰ
ͷͪͶͰͯͻͱͪͬͰͳͷͪΒ;ͭͻͪͳͰ;ͽͰͻͳͽͻͳΒ;
ͻͰͶͪͽͳͬͷͪͶͫͻΒͼͽͪͬͳͽͬͳ
ͭͻͪͳͰͰͻͰͼ;ͻͼͰ
̓ͬͪͶͳͽͪͽͳͬͯͰͿͳͳͼͪΔͰ;Ͳͳͷͪ;ͫͲͳͻͳͰ͵Ͱ͵ͬͪͶͳͽͪͽͳͬͰͺ͵ͪͲͪͽͰΓͰ
͵ΒͰ
ͳͲͻͪͲͶͭͪ
ͰͷͰͻΓͳͬͼͽͳ
Ͱ͵ͳͪ;ͽͻͳͪͲͳͬͪΒ;ͳͻͰͶͪͽͳͬͳͷ ͺ͵ͪͲͪͽͰΓͳͷͪ͋ͳ ͺ͵ͪͲͪͽͰΓͳͷͭ;ͫͳͽͳ
;;ͽͻͪΔͳ ͺͶͳͽͳ͵ͪ ͬΓͪ
ͪͳͪͶͳ ͳͽͰͻͰͼͳ
;;ͽͻͪΔͪ ͫͰͲͫͰͯͼͪ ͼͳͽ;ͪͳΒͪ
Ͱ͵
ͷͼ͵ͪͼͳͽ;ͪͳΒͪ
ͯͼͳͼͪͼ;ͼͰͯͳͷͯͻͱͪͬͪͷͪ
ͳͼͺΓͪΔͳ ͭͰͼͽͻͪͽͰͭͳΒͼ͵ͳͺͶͱͪΒ
Ͷͪ
ͼͽͬ;ͷͰΌ;ͪͻͯͳͷͻͭͪͳͲͪͳΒͪͷͪ
Ͷͪͼͽͬ;ͬΒͳͷͼͪͬͰͲͳͷͪ
̻ͻͯͳΕͳ͈ͰͽͻͬͳΕ
̀ͪͪΒͳͺ͵ͪͲͪͽͰΓͬͰͶͳͳͰͳͲͪͪΒͪΒͰͯͰͯͻͱͪͬͰΒͰͼͽͰͳͫͻ;ͽͯͷͪΕͳͺͻͳͲͬͯͳͶͳ
ͫͻ;ͽͪͳͪͶͳͯͯͪ͵ͺͭͶͪͬͳͼͽͪͬͳ͵ͪ ̹͈̽
͆ͪͳͷͰ
ͽΒͰ̹͈̽ΒͰͯͰͯͻͱͪͬͰͬͰΕͳ
ͽΒͰͳΔͰͰ͵ͷͼ͵ͳͳͺͻͳͬͻͰͯͳͺͽͰͳΒͪͶͬͰΕͳ
ͪͼͪͷͳͷͽͳͷͳΔͰͲͪͪΒ;͵ͻ;ͱͰΔ;
͐ͰͼͽͺͻͰͼ;ͯ;;Ͷͭ;;ͪͬͰͯͰͳͷͯͼͳͷͪͳͷͪΒ;͵ͬͪͶͳͽͪͽͳͬͪͫͰͶͰͱΒͪͯͻͱͪͬͰ
ͯͼ
;;ͽͻͪΔͳͳͼͺΓͪΔͳͳͳͳͪͅͶͰͯͻͱͪͬͰͰͼͽ͵ͻͳͼͽͰͶͪͼͽͬ;Ͱ͵ͷͬΒͷͳͶͳ
Ͱ͵ͷͼ͵ͷ ͼͪͬͰͲ; ͵ͪ͵ ͫͳ ͪͷͰͽ;ͶͰ ͼͬΒͰ ͳͽͰͻͰͼͰ ͳ ͺͻͰͬͪͲͳͶͰ ͳͽͰͻͰͼͰ ͬͰͶͳ͵Ͱ ͲͰͷΓͰ
́ͷͪΒ;Εͳ ; ͬͳͯ; ͪͬͰͯͰ
ͺͯ ͷͪͶͳͷ ͲͰͷΓͪͷͪ ͼͷͪͽͻͪΒ; ͼͰ Ͱ ͲͰͷΓͰ ͵ΒͰ ͰͷͪΒ;
ͳͶͳ ͳͷͪΒ;
ͲͪͰͷͪͻΓͳͬ;ͽͳͪΒͪͭͶͫͪͶͪͯͰͪͬͪΔͪ;ͼͬͰͽ;
ͪͷͰΌ;ΔͳͷͪͼͰͪͶBͲͳͳ͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪ
͆ͪΒͬͳΒͰ ͭͶͫͪͶͰ ͺͻͷͰͰ ; ͬͳͯ; Ͱ͵ͷͼ͵Ͱ ͵ͻͳͲͰ
ͭͶͫͪͶͳ ͷͳͭͻͪͳͳ ͽ͵ͬͪ ͳ
ͳͫͻͳͯͳͻͪͽͬͪ
Ͱͼ;ͷΔͳͬΕͰͼͽͪͬͳͽͳͬͰͶͳ͵ͳ;ͽͳͪΒͪͫͰͲͫͰͯͼͽͷͪͶͳͲͰͷͪΓͪ
;͵Γ;;
Β;Εͳͳ͉Ͱͺ;ͫͶͳ͵;͊ͻͫͳΒ;͌ͬͻͰͷͰ;ͰͳͲͬͰͼͼͽͳ
͵ΒͰ;ͽͳͰͳͪͷͭͬͰΕͰͳͫͭͪͽͳΒͰͲͰͷΓͰ
ͺͼͽͪͬΓͪΒ;ͼͰͬͰͶͳ͵ͪͺͳͽͪΔͪ͵ͪ͵ͼͰ;ͫͰͲͫͰͯͼͷͼͷͳͼͶ;ͯͻͰͯͳͽͳͺͻͰͷͪͪΒͬͳΒͳͷͭͶ
ͫͪͶͳͷͫͰͲͫͰͯͼͳͷͺͻͰͽΔͪͷͪͳ͵ͪ͵ΕͰͽͯͻͰΌͰΔͰ;ͫ;ͯ;Εͼͽͳ;ͽͳͪͽͳͰͼͪͷͪͻͪͲͬΒ
ͬͰΕͳͪͺͼͽͪͪ͵ͷͪͶͳͯͻͱͪͬͪ
̸͈͇̹̹͇̾̀̾̽͆͊͋́͠ͅ
͋ͰͻͷͳͫͰͲͫͰͯͼͽ ͺͻͰͯͼͽͪͬΓͪͼͶͱͰͳ;ͳΒͳͼ;͵ͻͰͳͫͰͲ ͳͫͰͯͼͽ– ͫͰ͈ͯͻͰͿͳ͵ͼ
tͫͰͲiͺͯͻͪͲ;ͷͰͬͪͯͼ;ͼͽͬ
ͯͼͰͭͪͳΒ;ͿͰͷͰͪ͵ΒͳͼͰͫͰͶͰͱͪͬͪͯͰͶͷͼͶͱͰͰͻͰͳ
͵ΒͪͼͶͰͯͳ̓ͻͰͯͻ;ͭͭͯͰͶͪͬͰͼͶͱͰͰͻͰͳΒͰtͫͰͯͪi
ͳͷͰͼͰ;ͼͻͺͼ͵ͷΒͰͲͳ͵;
;ͪΒͳͻͰͷ
ͼͷͳͼͶ;
ͲͪͪͬͪΒ;ͼͳͻͷͪͽͬ
ͼ͵;ͯͼͽ
ͫͶͰͼͽ
ͰͯͪΕͪ
ͺͻͺͪͼͽ
ͺͻͪͲ
Ͱͷͪͽͳͪ
ͽͰͽͪ
ͽ;ͭͪ
ͰͷΕ
ͫͰͲͪΌͰ
ͰͼͺͼͫΓͰͼͽ
ͻͪͽ
ͻͺͼͽͬ
ͽͶͪͰΔͰ
ͪͼͳΓͰ
ͲͶ
ͼͽͻͪͳͼͶͳ̀ͪ
ͳ
tͰͭͪͳΒͷͰͭͪͳΒͪiͷͱͰͼͰͲͪ͵Γ;ͳͽͳͯͪͫͰͲͫͰͯͼͽͺͯͻͪͲ;ͷͰͬͪͺͼͽͪͪ͵
ͻͪͲͬΒ
ͳͷ;Ε
ͼͽ
ͲͯͻͪͬΓͰ
ͼͳͽͼͽ
ͺͫͰͯ;
ͼͽͬͪͻͰΔͰͳΓͰͬͪ
ͼͻͰΕ;
ͷͳͻ
ͼͶͫͯ;
ͺͻͪͬͯ;
ͷͻͪͶ
͵;Ͷͽ;ͻ;
ͰͺͬͻͰͯͳͬͼͽ
ͯͷͳͪͳΒ;
ͬͶͪͯͪΔͰͼͳͽ;ͪͳΒͷ
ͼͪͷ
ͺ;ͲͯͪΔͰ
ͯͼ;ͼͽͬͼͽͻͪͪ– ͼͳͭ;ͻͼͽ
ͯͼͯͼ;ͼͽͬͺͪͼͼͽͳ͵ΒͰͯͬͯͰ;ͺͳͽͪΔͰΔͳͬͼͽͬͪͻͳͬͪΔͰͳͺͼͽΒͪΔͰ– ͫͰͲͺͪͼ
ͼͽ ͅͳΒͪͶ͵ͬͳΕ
̀ͪͬͪΒͺΒͪͷͺͻͳͬͪͽΓͳͬΒͰͳͲͪͰΔͰͯͪͺͻͰͯͼͽͪͬΓͪͲͪͷͳΓͰͳ
ͼͽͬͪͻͳͬͼͽͪΔͰͺͼͽͪͫͳͶͼͽͬͳͽͪͶͳͬͻͰͯͼͽͳͿͳͲͳ͵ͳͶͳͪͳΓ;ͯͼ͵ͳ͵ͶͰ͵ͽͳͬͳͽͰͽͪ
Ͱͯͻͱͪͬͳͳͯͻͱͪͬͳ
ͽͰͯͻͱͪͬͪ͵ͪͪΒͻͭͪͳͲͬͪͳΒͳ͵ͶͰ͵ͽͳͬͳͽͰͽͪ
͵ΒͰ;ͼͺͼͽͪͬΓͪͳ
ͯͻͱͪͬͪͼ;ͫΒͰ͵ͪͽͫͰͲͫͰͯͼͽͳ̸Ϳͳͻͷͪͽͳͬͪ͵ͶͪͼͳͪͯͰͿͳͳͳΒͪͫͰͲͫͰͯͼͽͳͳͷͺͶͳͳͻͪͪ
ȽɈɊȾɂȶɉȿɌɊɈȼɂȶ: ɍɬɢɰɚʁɝɥɨɛɚɥɧɢɯɬɨɤɨɜɚɧɚɛɟɡɛɟɞɧɨɫɬɦɚɥɢɯɡɟɦɚʂɚɁɚɩɚɞɧɨɝȻɚɥɤɚɧɚ
ͳͲͺͻͰͽͯͰΒͰͼͽͰͼͶͰͯͰΕͪͫͰͲͫͰͯͼͽΒͰͺͽͳͷͪͶͫͰͲ;ͭͻͱͪͬͪΒ;ΕͰͼͽͪΔͰͺͼͽͪͫͳͶͼͽͫΒͰ
͵ͽͪͫͰͲͫͰͯͼͽͳ
͵ΒͰͼͽͬͪͻͪ
;ͬͪͳ;ͪͺͻͰΌ;ΒͰͼ;ͫΒͰ͵ͪͽͫͰͲͫͰͯͼͽͳ
͇ͬͪ͵ͬͪͯͰͿͳͳͳΒͪͫͰͲͫͰͯͼͽͳͯͻͪͱͪͬͪͼͶͱͰ;ͷͰΌ;ͲͪͬͳͼͼͽͰͶͰͷͰͪͽͪͺΒͷͪͫͰͲͫͰ
ͯͼͽͳ͆ͪͳͷͰ
;͵ͪͲ;ΒͰͪͽͯͪ ͼͰͰͽͫͻͪͳ ͽͳͽͳ
ͯͪͽͰͽͳͶͳͰ͵͵ ͼͰͽͳͽͳ
ͬͻͰͯͼͽ– ͫΒͰ͵ͪͽͫͰͲͫͰͯͼͽͳ
ͷͻͪΒ;ͫͳͽͳͺͽͳͷͪͶͲͪͽͳΕͰͳ
ͽͰͯͪͽͪ͵ͪͬͳͬ
ͯͼ
ͼͽͪΔͰͲͪͽͳΕͰͼͽͳ
Ͳͪͳͯͪͳͼ;ͺͽͰͻͰΕͰͳͳ͵ͪ͵ͬͳͷ;ͭͻͱͪͬͪΔͰͷͳΒͳͼͳͶͪͷͱͰͯͪ
ͫ;ͯͰͬͰ͵ͳͶͳͺͻͳͻͯͪ
ͳͯͪͭͪ;ͼͺͼͽͪͬΓͪͳͯͻͱͪͬͪͼ;ͫΒͰ͵ͪͽͫͰͲͫͰͯͼͽͳ͌ͼͺͰͼͽͼ;ͫΒͰ͵
ͽͪͫͰͲͫͰͯͼͽͳ;;ͼͺͼͽͪͬΓͪΔ;ͳͯͻͱͪͬͪΔ;ͺͷͰ;ͽͭͫͰͲͫͰͯͼͭͼͽͪΔͪͺͯͻͪͲ;ͷͰͬͪ
ͳͶͳ
Ͳͪͪͬͪ
Ͱ;ͼͺͰͼͽͼ;ͫΒͰ͵ͽͪ;ͭͻͱͪͬͪΔͪ͌ͼ;ͺͻͽͷ
ͫͰͲͫͰͯͼͽͫͳͺͼͽͪͶͪͰͫͰͲͫͰͯͼͽ
̻ͻͯͳΕ
̓ͪͼͽͪΔͰ
ͫͰͲͫͰͯͼͽΒͰͫΒͰ͵ͽͳͬͯͼ;ͼͽͬͺͪͼͼͽͳͺͻͰͿͰͻͰͽͰͬͻͰͯͼͽͳͳͳͽͰ
ͻͰͼͰ
ͪͶͳͳͺͻͳͼ;ͼͽͬ;ͼͶͬͪͲͪΔͳͬͰͼͷͰͽͪͯͼͽͳͲͪΔͰ
ͻͪͲͬΒͳ;ͱͳͬͪΔͰ
ͅͰΌ;ͽͳͷ
; ͽͰͻͳΒͳ ͼͰ ͫͰͲͫͰͯͼͽ Ͱ ͵ͪͻͪ͵ͽͰͻͳͰ ͼͪͷ ͵ͪ ͼͽͪΔͰ ͬͰΕ ͳ ͵ͪ Ϳ;͵ͳΒͪ
ͻͭͪͳͲͪͷͳͼͳͼͽͰͷ
ͯͼͫͰͲͫͰͯͼͽͺͻͰͯͼͽͪͬΓͪ͵ͻͪΒΔͳͻͰͲ;ͶͽͪͽͿ;͵ͳΒͰ
ͻͭͪͳͲͪͳΒͰͳ
ͼͳͼͽͰͷͪ ͫͰͲͫͰͯͼͽͳ ̓ͪ Ϳ;͵ͳΒͪ
ͫͰͲͫͰͯͼͽ ΒͰ ͪ͵ͽͳͬͼͽ
ͯͰͶͬͪΔͰ
ͯͰͶͪͽͼͽ
ͺͻͰͼ
ͯͼͺͪͪΔͰ;ͼͷͰͻͰ͵ͪͯͼͽͳͲͪΔ;
Ͳͪͽͳͽͳͳ;ͪͺͻͰΌͰΔ;ͻͰͿͰͻͰͽͳͬͻͰͯͼͽͳͳ
ͳͽͰͻͰͼͪ
͆Ͱ ;ͶͪͲͰΕͳ ͯ;ͫΓͰ ; Ϳ;͵ͳͪͶ; ͵ͶͪͼͳͿͳ͵ͪͳΒ; ͫͰͲͫͰͯͼͽͳ
ͳͽͳ ; ͯͰͶͪͽͼͽ ͼͪͷͭ
ͼͳͼͽͰͷͪͫͰͲͫͰͯͼͽͳ͵ΒͷͼͰͪ͵ͽͳͬͯͰͶ;ΒͰͪ;ͪͺͻͰΌͰΔͰͫͰͲͫͰͯͼͽͳ;ΒͰͯͷͯͻ;ͽͬ;ͳͶͳ
ͯͻͱͪͬͳ
;ͪͼͽͪͬ͵;ͻͪͯͪΕͰͫͳͽͳͬͳͰͻͰͳ;ͽͳͪΒ;ͭͶͫͪͶͳͺͻͷͰͪ
ͺͻͰͼͬͰͭͪͷͳͭͻͪͽͼ͵Ͱ
͵ͻͳͲͰ
ͪͫͰͲͫͰͯͼͽͷͪͶͳͯͻͱͪͬͪ
ͼͽͰͱͳͽͰͷͪ;ͽͳͪΒ;ͪͻͰͭͳ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪͳ͉Ͱͺ;
ͫͶͳ͵;͊ͻͫͳΒ;
͌͋́͏̸̸̸̸̸̺͉͎̻͇̹͎͇͇̺̹̹͇͊̾̾͆́̈́̈́͆́͋̓͆̾̀̾̽͆͊͋͠ͅ
̸̸̸̸̸̸̸͉̺͈͇̻̹̽̿̀̽͆̈́̓͆
͈ͻͬͳͫͻͳͼͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
͵ΒͳͪͼͽͪΒ;ͳͭͯͳͰͼͪͳͺͽͰ͵ͪͻͷ
͵ͻͳͲͷ;̸͊̽
Ͱ;ͺ;ΕͰͳͷͪͳΒͪͷͪ
;͵Γ;;Β;ΕͳͳͳͽͰͶͰ͵ͽ;ͪͶ;ͰͶͳͽ;ͷͪͶͳͯͻͱͪͬͪ
ͳͼ;
;͵ͪͲͳͬͪͶͳ ͪ Ͱ͵ͷͼ͵Ͱ
ͺͶͳͽͳ͵Ͱ ͳ ͫͰͲͫͰͯͼͰ ͺͻͫͶͰͷͰ ͵Βͳ ΕͰ ;ͼͶͰͯͳͽͳ ; ͪͻͰͯͳͷ
ͭͯͳͪͷͪͳͻͷͼͬͰͽ̺ͪͻͶͫͻͲ
ͻͰͰͼͳΒͪͽͻͱͳͽͪͰ͵ͻͰͽͳͪͺͻͰͻͪͼͽͪ;ͼͬͰͽͼ͵;Ͱ͵ͷͼ͵;
͵ͻͳͲ;
͵ΒͪͲͪΒͰͯͼͪͼͽͪΒͪΔͰͷͫͻΒͳtͫΒͰͳͻͰͬͶ;ͳΒͪi͵ͪͺͼͶͰͯͳͰͳͫͻͳͯͳͻͪͽ
ͬͪͪͳͼͽ͵;̾ͬͻͺͰ
͊ͰͬͰͻͰ̸Ϳͻͳ͵Ͱͳ̸ͲͳΒͰ
ͯͬͯͳͯͫͻΒͳͼ;͵ͫͪͳͼ͵ͭͳͽͰͲͳͽͰͽͪ
͵ΒͳͲͪͺͼͶͰͯͳ;ͳͷͪΒ;ͪͼͽͪͪ͵;ͷͪͳͽͪͻͰ͵ͪͽͪͼͽͻͿͰ
ͯͬͯͰΕͳͯͷͳͶͳͼ͵ͳͷͳͭͻͪͳΒͪ
ͼͽͪͬͳͽͬͪ
;ͭͶͪͬͷ ͷ;ͼͶͳͷͪͼ͵Ͱ ͬͰͻͳͼͺͬͰͼͽͳ
͵ͪ ͲͰͷΓͪͷͪ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ Korybko,
͋ͯͻͬͳΕͳͅͳͶ;ͽͳͬͳΕ
͆ͪͺ;ͽ;͵ͪ̾ͬͻͺͼ͵Β;ͳΒͳͬͪͻͰ͵ͪͳͲͫͰͭͶͳͪ;ͭͶͪͬ
ͷͺͻͶͪͲͳͺͻͰ͵ͻͰͭͳͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
;ͽͳ;Εͳͽͪ͵ͪͺΒͪͬ;ͲͫͳΓͳͫͰͲͫͰͯͼͳ
ͳͷͺͶͳ͵ͪͳΒͪ
͵ΒͰͼͰͷͭ;ͻͪͲͷͪͽͻͪͽͳ͵ͻͲͯͬͪͷͰΌ;ͼͫͯͬΒͰͪͯͳͼ͵;ͻͼ͈ͪͻͬͳͯͳͼ͵;ͻͼͼͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͼͳͪͺΒͪͬ;͵ͼͰͿͫͳΒͰ
ͯ͵ͼͰͯͻ;ͭͳͯͼͳͪͼͽͬͪͻͰͫͰͲͫͰͯͼͰͺͻͰͽΔͰ͵ΒͰͼͳ
ͳͲͫͰͭͶͳ͵ͪ͵ͻͳͲͪ
̽ͳͼ͵;ͻͼͳͫͰͫͰͲͫͰͯͼͰͺͻͰͽΔͰͺͻͳͼ;ͽͳͼ;ͳͻͷ̾ͬͻͺͰ
;ͽͳ;ΕͳͪͽͪΒͪͳͳͪ
ͫͰͲͫͰͯͼ;ͼͳͽ;ͪͳΒ;̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ͠ͰͯͪͯͰͻͰͽ͵ͳͺͻͳͷͰͻͪ͵ͼͰͿͫͳͭͺͻͳͼͽ;ͺͪ
ͷͳͭͻͪͽͼ͵ΒͳͶͳͪͲͳͶͪͽͼ͵Β͵ͻͳͲͳ Ͱ;ͶͪͲͰΕͳͯ;ͫΓͰ;ͻͪͲͶͳ͵Ͱ;ͲͪͰΔ;ͬͳͼͳͽͪͭͷͳ) ΒͰͼͽͰ
ͳͳͲΒ̺ͪͬͪͪͶͪͬͪ̓Ͷͪ;ͼͪͲͪͰ͵Ͱ ͷͰͯͳΒͰͯͪ
tͺͻͳͬͪͽͪΔͰͷͳͲͫͰͭͶͳͪ
̾ͬͻͺͪͬͻͳͼͪͷ;ͫͳͼ
ͽͬ
ͳͯͪΒͰͽͳͭͶͰͯͳͺͻͳͷͰͻͯͪͽͳͲͪͲͳͬͪͺͽͺ;ͳͻͪͼͺͪͯͰͬͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ
ͳͬͳͶͳͲͪͳΒ
ͼ͵ͳͬͻͰͯͼͽͳ
ͬͰͻͼ͵ͳ ͼͽͻ;͵ͽ;ͻͪi ̈́ͪͶͳΕ
͚;ͻͳΕ ͳ̈́ͳͺͬͪ
͊ͯͻ;ͭͰ ͼͽͻͪͰ
ͪͺͪͯͳ
ͽͰͻͻͳͼͽͪͳͻͷ͍ͻͪ;ͼ͵Ͱ
̹ͰͶͭͳΒͰ
͆Ͱͷͪ͵Ͱ
̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰ
;ͯͳͻͰ͵ͽΒͳͶͳͳͯͳͻͰ͵ͽ
ΒͬͰͲͳͼͪ́ͼͶͪͷͼ͵ͷͯͻͱͪͬͷ
;͵ͪͲ;Β;ͪͺͻͪͬͯͪ;Ͳͪͫͻͳ;ͽͼͽͯͻͱͪͬͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰͲͫͭ
ͷͳͭͻͪͽͼ͵ͭͽͪͶͪͼͪ͵ΒͳΒͰͲͪͺΓ;ͼ;̾ͬͻͺ;̀ͪͪΒͪͺͻͫͶͰͷͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰͺͻͰͯͼͽͪͬΓͪ
ͳͫͻΒͳͲͫͰͭͶͳͪ– ;ͭͶͪͬͷͽͻͪͱͳͶͪͪͪͲͳͶͪ
́ͼͽͻͳΒͼ͵ͳͭͶͰͯͪ
ͼͬͪͼͬͰͽͼ͵ͪͺͻͰͬͳͻͪΔͪΒͯͺͰͽ͵͎͎ͪͬͰ͵ͪͺͪͪͯͪΓͰ
ͼͽͪͬΓͪͶͪ
ͼ;ͰͳͲͫͻͳͼͳͬͽͻͪͭͪͺͻͼͽͻ̹ͪͶ͵ͪͪ ͯͪͪͼͼͰ ͼͬͰ ͬͳͰ ͵ͻͳͼͽͳ ͽͰͻͷͳͶ͵ͪ ͼͳͽͪͭͷͪ
̀ͪͺͪͯͳ̹ͪͶ͵ͪ)
ͪͻͪͲͶͭΒͰͶͳͰͷͰͻͳͺ͵;ͪΒͯͪͼͰͳͲtͫ;ͻͰͽͪͫͪͻ;ͽͪi
ͽͰͼ;ͷΔͳͬͺͻͰͯ
ͼͽͪͬΓͪͬͪΒͻͰͭͳ
ͪͬͶͰͫͪͪͳͳͲͯͬΒͰͺΒͰͯͳͰͯͻͱͪͬͰ͵ΒͰͼ;ͪ͵ͼͪͷͼͽͪΓͰΔͪͳ
;Ͷͪͼ͵ͪ;̾ͬͻͺͼ͵;;ͳΒ;tͯͼͽͳͭͶͰiͼͬͰͬͻͰͯͼͽͳͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰ
;͵Γ;;Β;ΕͳͬͪΓͯͪͳ
ͬͻͰͯͼͽͳͰ͵ͼͽͻͰͷͭͪͳͪͶͳͲͷͪ
͵ΒͳΒͰ;ͺͻͪͼͽ;ͫͪ;ͲͰͷΓͪͷͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰͳ͵ΒͳΒͰ
ͲͪͼͬͪͪͰͬͰͻͬͪͽΒ͵Ͷͳͳͳ͵ͼͰͿͫͳͰͷͻͱΔͰͺͻͰͷͪͪͳΒͪͷͪͽͪ͵Ͳͬͪͭͯͻ;ͭͭͳ
ͽͻͰΕͰͭͻͰͯͪ.
́ͪͰ
ͺͻͫͶͰͷͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰ
ͳͶͳ
ͫΓͰͻͰͰ
ͪͲͳͶͪͽͼ͵Ͱ͵ͻͳͲͰ ͼͫͲͳͻͷͪͽͯͪ
ͺͼͽΒͳͽͰͯͰͳΒͪͽͻͪͱͰΔͪͪͲͳͶͪͯͼͽͻͪͰͬͰΕͳͰͷͳͭͻͪͪͽͪ͵Βͳͺ͵;ͪͬͪΒ;ͯͪͺͫͰͭ;ͯ
ͻͪͽͬͪ
ͺͶͳͽͳ͵ͭͺͻͭͪͳͰ͵ͷͼ͵ͭͳͲͻͪͫΓͳͬͪΔͪ;ͲͰͷΓͰͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰ
ͪ͵ΒͰ
ͼ;;ͭͶͪͬͷͳ;ͽͳͪͶͰͪͪͼͽͪͪ͵ͱͪͻͳͽͪͪͺͻͼͽͻͳͷͪͪ͵ΒͳͷͪͺͻͰͼͬͰͭͪͱͳͬͳͪͻͪͺͼ͵ͳ
ͼͬͰͽ
ͪΒͫΓͰ;͵ͪͲ;ΒͰͪͽͯͪͽͻͰ;ͽͳͷͳͻ;ͼͬͰͽ;ͶͳͳͪͷͰ;ͻͯͼͪͺ;ͳͰ
͵ΒͳͷͱͰͯͪ
ͺ;͵Ͱͼͬͪ͵ͳͪͼ
͈ͻͰͯͪͲͳͶͪͽͼ͵Ͱ͵ͻͳͲͰ ͪ͵Β;ΕͰͷͼͰ͵ͪͼͳΒͰͬͻͪͽͳͽͳ
ͲͫͳΓͪͺͻͫͶͰͷͲͪͫͰͲͫͰͯͼͽ
ͻͰͭͳͪΒͰͼ;ͳͬͰͶͳ͵ͪͰ͵ͷͼ͵ͪ͵ͻͳͲͪ
ͺͰͽͪ͵ͳͲͶͪͼ͵̺ͪͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰͳͲ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
ͺͻͪͼͽͪͳͪͶͳͲͷͪͳͻͷ̾ͬͻͺͰ
ͲͫͳΓͰͺͶͳͽͳ͵Ͱ͵ͻͳͲͰ;̹ͳͬΒ͠;ͭͼͶͬͰͼ͵Β͉Ͱͺ;
ͫͶͳͳͪͅ͵ͰͯͳΒͳ ̹͉͠ͅ
ͪ̓ͼͬ;ͳͅͰͽͳΒͳͳ̹ͼͳͳ͎ͰͻͰͭͬͳͳ
͵ͪͳ͵ͼͰͿͫͳΒͪͳ
ͺͬͳͲͫͳΒͪΔͰ;ͺͻͬͳͺͶͪͷͻͱΔͰͺͻͰͷͪ͊ͻͫͳͷͪ;͉Ͱͺ;ͫͶͳͳ͎ͻͬͪͽͼ͵Β ͺͬͻͪͽͪ͵ͽͪ͵Ͳ
ͬͪͳͷ͵ͻͰͳͷͪ͆ͰͲͪͬͳͼͰͯͻͱͪͬͰ͎ͻͬͪͽͼ͵ͰͳͲ̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ
͆Ͱͼ;ͷΔͳͬΒͰͯͪͼ;ͬͳ
ͺͻͰͼͳͷͰΌ;ͼͫͺͬͰͲͪͳͳͯͰͽͰͻͷͳͳͼͪͳ͈ͽͻͰͫΒͰͳͼͽͪΕͳͳͺͻͫͶͰͷͬͰ͵ͬͰͱͰΓͰͲͪ
ͺͬͰͲͳͬͪΔͰͷtͲͰͶͰͰͽͻͪͼͬͰͻͲͪͶͰiͯͻͰͭͳͪͪͅͶͰ̸ͲͳΒͰͳ̹Ͷͳͼ͵ͭͳͼͽ͵ͪͼͪ̾ͬͻͺͷ
͵Βͪ
ͬͯͳ;ͺͻͪͬͺͯͻ;ΒͰͷ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;Ͳͺͯͻ͵;ͳͰ͵ͳͲͪͺͪͯͳͯͻͱͪͬͪͺͺ;ͽ̺ͰͶͳ͵Ͱ
̹ͻͳͽͪͳΒͰ
͵ͪͳͪͺͼ;ͻͯ;ͱͰΓ;̸ͶͫͪͪͪͲͪ ͿͻͷͳͻͪΔͰͷtͬͰͶͳ͵Ͱ ̸ͶͫͪͳΒͰi ͺͯͺͶͪͽͷ
ͼͰ͵;ͶͪͻͰ
ͭͻͪΌͪͼ͵ͰͯͻͱͪͬͰ
ȽɈɊȾɂȶɉȿɌɊɈȼɂȶ: ɍɬɢɰɚʁɝɥɨɛɚɥɧɢɯɬɨɤɨɜɚɧɚɛɟɡɛɟɞɧɨɫɬɦɚɥɢɯɡɟɦɚʂɚɁɚɩɚɞɧɨɝȻɚɥɤɚɧɚ
̾͵ͷͼ͵ͪ ͵ͻͳͲͪ ΒͰ ;ͽͳͪͶͪ ͪ ͲͪͪΒͪ ͺͪͯ ͲͪͺͼͶͰͼͽͳ ; ͷͪͶͳͷ ͯͻͱͪͬͪͷͪ ̀ͪͺͪͯͭ
̹ͪͶ͵ͪͪͳͪͼͽͪͬͪ͵ͷͳͭͻͪͳΒͰͼͽͪͬͳͽͬͪͳͲͷͪͶͳͷͰͼͽͪ;ͬͰͶͳ͵ͰͭͻͪͯͬͰ
͵ͪͳͪΒͼͺͼͫ
ͳΒͰͭͯͰͶͪͼͽͪͬͳͽͬͪ
;ͭͶͪͬͷͷͶͪΌͰͺͺ;ͶͪͳΒͰ
;ͳͼͽͻͪͼͽͬ
ͺͻͰͼͬͰͭͪ;ͲͰͷΓͰ̾ͬͻͺ
ͼ͵Ͱ;ͳΒͰ͇ͬΒͰͯͬͰͶͯͽͰ͵ͭͯͰͷͭͻͪͿͼ͵ͭͼͽͪΔͪ
ͪ͵ͪͭͶͪͬͳͳͯͰͽͳͿͳ͵ͪͽͻͳͽͭͪͷͭ;
ͼͰͪͬͰͼͽͳͬͰͶͳ͵ͪͼͽͪͻͼͽͪͳΒͪͳͫͻΒͪͺͯͻ;Βͪ͵Βͪͼ;ͼͽͪͶͪͳͶͳͼͽͪΒ;ͫͰͲͻͪͯͼͺͼͫ
ͭͼͽͪͬͳͽͬͪ͊ͬͰͬ
ͺͬͰΕͺͻͫͪͷͻͰͰͺͽ;
ͺͬͰΕͪͬͪͪͼ;ͺͺ;ͶͳͼͽͳͷͪͳͰ͵ͼͽͻͰ
ͷͳͷͪͳͪͶͳͼͽͳͷͪ
ͪͻͳͽͲͪͽͽͼ;ͬͰͯͻͱͪͬͰͷ;ͶͽͳͰͽͳ͵ͰͳͺͯͼͽͪͶͷͺͻͰͼͳ
Βͷ ͼͽͬͪͻͳͬͪΔͪ ͺͻͪͬͪͷͪΔͳͼ͵ͳͭͻ;ͺͪͳͪͳͪͶͳͷͪΔͳͪ
͵ΒͰͺͯͺ;ͷ ͺͯͻ͵ͷ
ͰͬͶͪͯͳͭ ͼͰ͵ͽͻͪͳͪͭͳͽͪͽͻͪ
ͽͻͪͱͰΔͰͷ ͼͬΒͳ ͺͻͪͬͪ;ͷͪΔ;Β; ͺͻͪͬͪͪͳͪͶͳͬͰΕͳͪ
ͺͯ ͺͶͪͽͷͭͻͪΌͪͳͲͪͳΒͰͯͻ;ͽͬͪ ͺͲͳͽͳͬͪͯͳͼ͵ͻͳͷͳͪͳΒͪͼͰͺͻͰͽͬͪͻͪ ; ͫͰͼͺͻͪͬΓͳ
ͬͪΔͰͬͰΕͳͼ͵ͳͪͳΒͪ
͑ͽ ͼͰ ͽͳͰ ͽͪͶͪͼͪ ͪͲͳͶͪͪͽͪ ͵Βͳ ͺͻͰͺͶͪͬΓͪΒ; ̾ͬͻͺ;
ͪ ͵ͪ ΒͰͯͪ ͯ ͼͬͳ ͺ;ͽͰͬͪ
ͺͻͰͯtͷͰͯͳͽͰͻͪͼ͵Ͱͻ;ͽͰi
͵ͻͳͼͽͰtͫͪͶ͵ͪͼ͵;ͻ;ͽ;i
ΔͳͬͫͻΒͳΒͰ;ͺͽ;ͼͽͳͺͲͪͽ͆ͪ
ͼͬ;ͪͪͶͳͲͰͯͼͽ;ͺͳͺͯͪͽͪ͵ͪ
ͺͻͰͷͪͺͯͪͳͷ͎ͪ͌͆͏͉
ͪ
ͫͻΒͯͻͱͪͬΓͪͪ͊ͳͻͳΒͰ
͵ΒͳͽͻͪͱͰͪͲͳͶ;̾ͬͻͺͳΒͰ;ͺͻͪͼͽ;ͳͳͲͼͳ͵ͯ;͵;ͺͭͫͻΒͪͼͽͪͬͳ͵ͪ͊ͳͻͳΒͰ
͵Βͳͼ;ͪͺ;ͼͽͳͶͳͲͰͷΓ;ͯͺͰͽ͵ͪͼ;͵͇ͫͪͭͻͷͪͬͰΕͳͪͳͲͫͰͭͶͳͪͲͪͽͳͽ;ΒͰͺͽͻͪͱͳͶͪͳ
;͋;ͻͼ͵Β
̈́ͳͫͪ;
͠ͻͯͪ;
́ͻͪ͵;ͳ̾ͭͳͺͽ;̀ͪͻͪͲͶͳ͵;ͯͬͳͯͻͱͪͬͪ
̾ͬͻͺͼ͵ͪ;ͳΒͪͺ͵;
ͪͬͪͪͼͬͰͷͭ;ΕͰͪͳͰͯͪͼͷͪΔͳͺͻͳͶͳͬͳͲͫͰͭͶͳͪ;ͼͬΒͰͯͻͱͪͬͰͶͪͳͰ͌ͼͬͰͽͶ;ͺͻͫ
ͶͰͷͪ ͳͲͫͰͭͶͳ͵Ͱ ͵ͻͳͲͰ ΒͰͼ; ͳ ͪΒͬͳΒͰ ͳͲΒͪͬͰ ͽ;ͻͼ͵ͭ ͺͻͰͯͼͰͯͳ͵ͪ ̾ͻͯͭͪͪ ͺ;ͽͪΔ; ͺ
ͳͲͫͰͭͶͳͪ͵ͪ ̾ͬͻͺͳͪͷͰͼͰͷͳͬ;͊ͬͰ ͬ
;ͺͻͪͬͲͫͭtͫͪͶ͵ͪͼ͵Ͱͻ;ͽͰiͳͷͪ
ͭͻͷͪ;ͽͳͪΒͪͫͰͲͫͰͯͼͽͷͪͶͳͯͻͱͪͬͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
͇ͬͪͻ;ͽͪͫ;ͬͪͽͪͺͻͪͬͪ͵ͻͰͽͪΔͪͳͲͫͰͭͶͳͪͺͻͰ͵͋;ͻͼ͵Ͱ
̻ͻ͵Ͱ
ͪͅ͵ͰͯͳΒͰ
̹;ͭͪͻͼ͵Ͱ
͊ͻͫͳΒͰ
͎ͻͬͪͽͼ͵Ͱ ͳ ͪͅΌͪͻͼ͵Ͱ ͌ ͺͰͽ͵; ͵ͻͳͲͰ
̹;ͭͪͻͼ͵ͪ ΒͰ ͳͲͫͰͭͪͬͪͶͪ ͯͪ ͼͶͫͯͳ ͺͻͽ͵
ͷͳͭͻͪͪͽͪͺͻͰ͵ͼͬΒͰͽͰͻͳͽͻͳΒͰ
ͯ͵ͼ;ͼͽͪͶͰͪͬͰͯͰͰͯͻͱͪͬͰͺ;ͽͪͶͰͷͳͭͻͪͽͰͺͻͰ͵ͼͬΒͰ
ͽͰͻͳͽͻͳΒͰͯͪΓͰ;̾ͬͻͺͼ͵;;ͳΒ;͈ͻͰͷͪͳͿͻͷͪͳΒͪͷ͎ͪ͌͆͏͉
ͫ
͵ͳͲͫͰͭͶͳͪ
ΒͰͼͽͪͻͼͽͳͳͲͷͰΌ;ͳͭͯͳͪ
ͽͲͪͳͯͪͫͳ;ͫ;ͯ;ΕͼͽͳͬͰͶͳ͵ͳͫͻΒΔͳͷͭͪͫͳͽͳ
;͵Γ;Ͱ;ͽͰͻͻͳͼͽͳ͵ͰͻͭͪͳͲͪͳΒͰͼͳΓͰͷͳͲͬΌͰΔͪͽͰͻͻͳͼͽͳ͵ͳͪͺͪͯͪͳͻͷ̾ͬͻͺͰ
͵ͪ͵ͬͳͼ; ͼͰ ͬͰΕͳͯͭͯͳͶͳͺͻͰͽͯͳͭͯͳͪ͊ͫͲͳͻͷͪͽͯͪ ΒͰ ͫͻΒͷͳͭͻͪͪͽͪ͵ΒͳΒͰ
ͺͻͪtͷͰͯͳͽͰͻͪͼ͵ͷͻ;ͽͷiͳtͫͪͶ͵ͪͼ͵ͷͻ;ͽͷiͬͰΕͺͻͰͷͪͳͷͳͶͳ
;ͲͺͻͰͽΔͰͽ;ͻ
ͼ͵ͭͺͻͰͼͰͯͳ͵ͪ̾ͻͯͭͪͪͳͼͪͯͪͬͰΕͳͲͬͰͼͭͺͻͪͲͪ́ͼͶͪͷͼ͵ͰͯͻͱͪͬͰ
Ͱͼ;ͷΔͳͬΒͰͯͪͼͰͪͯ
̾ͬͻͺͷ ͪͯͬͳͶͪ ͬͰͶͳ͵ͪ ͺͪͼͼͽ ͺ ΔͰ; ͫͰͲͫͰͯͼͽ ͌ ͽͪ͵ͬͳͷ ;ͼͶͬͳͷͪ ̾ͬͻͺͼ͵ͪ ;ͳΒͪ
ͺ͵;ͪͬͪ ͯͪ ͼͺͻͰͳ ͯͪΓͳ ͺͻͯͻ ͷͳͭͻͪͪͽͪ ͵ͪ ΔͰͳͷ ͭͻͪͳͪͷͪ ͌ ͽͷ ͼͷͳͼͶ; ͪͅΌͪͻͳ ͼ;
ͳͲͭͻͪͯͳͶͳͲͳͯ
͎ͻͬͪͽͼ͵ͪ
̹;ͭͪͻͼ͵ͪͳ͊ͶͬͰͳΒͪͼ;ͲͪͫͻͪͳͶͰͺͻͽ͵ͳͲͫͰͭͶͳͪͷͪ
ͯ͵ͼ;ͼͰ;
ͬͰͶͳ͵ͷ ͺͻͫͶͰͷ;ͪͶͰͪͅ͵ͰͯͳΒͪ ΒͰͯͪ ͯ ;ͶͪͲͳͯͻͱͪͬͪͪtͫͪͶ͵ͪͼ͵Β ͻ;ͽͳi
͵Βͪ ΒͰ
ͽͻͰ;ͽ Ͳͫͭ ͲͫͳΓͰ ͺͶͳͽͳ͵-Ͱͽͳ͵Ͱ ͵ͻͳͲͰ ; ͺͽͺ;ͼͽͳ ͰͿ;͵ͳͪͶͪ
ͳ ͊ͻͫͳΒͪ
͵Βͪ ΒͰ ͳ ͺͻͬͪ ͻͰͭͳͼͽͻͬͪͶͪ ͳ ;ͷͪ ͼͰ ͯͼͳͶͪ ͺͻͰͷͪ ͷͳͭͻͪͽͳͷͪ
ͺͯ ;ͽͳͪΒͰͷ ͬͰͶͳ͵ͳ
ͳͲͫͰͭͶͳ͵ͳͺͻͫͶͰͷͪͼͺͼͽͬͰͭͪͻͯͪ;ͻͪͽͬͳͷͪͳͲͺͼͶͰͯΔͰͯͰͰͳΒͰ͎͎ͬͰ͵ͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͼͰͫͪͺͻͫͶͰͷͺ͉Ͱͺ;ͫͶͳ͵;͊ͻͫͳΒ;ͺͻͰͯͼͽͪͬΓͪͼͽͪͬ̾ͬͻͺͼ͵Ͱ͵ͷͳͼͳΒͰͯͪΕͰ̾ͬͻͺͼ͵ͪ
;ͳΒͪͺͼͬ;ͼͺͻͪͲ;ͷͪͻͰͪͯͷͳͼͳΒͳͬͻͪͽͳͽͳ;͊ͻͫͳΒ;ͷͳͭͻͪͽͰ͵ΒͳͰͫ;ͯ;ͯͫͳͶͳ;ͽ
ͳͽͰ;ͲͰͷΓͪͷͪ͌ͳΒͰ
ͪͼͬ;Ͱͭͪͫͳ;͊ͻͫͳΒ;ͫͳͬͻͪΕͰͭͻͷͪͫͻΒͳͲͫͰͭͶͳͪ
͌ ͼͬͪ͵ͷͼͶ;ͪΒ;
ͪͺͻͳͷͰͻ; ͬͰͶͳ͵ͰͳͲͫͰͭͶͳ͵Ͱ͵ͻͳͲͰͽ͵ͻͳͬͪ ͼͰ ͺͻͪͬͶͳͰ ̾ͬͻͺͼ͵Ͱ
;ͳΒͰ͑ͰͭͰͼ͵ͳͼͺͻͪͲ;ͷͭͽͬͯͪͼͰͬͳͰͰͺͻͳͷͰΔ;ΒͰ
Ͱͬͻͺͼ͵ͰͬͻͰͯͼͽͳͬͳͰͰͺͼ
ͽΒͰ
ͪ ͯͻͱͪͬͰ ̾ͬͻͺͰ ͺ͵;ͪͬͪΒ; ͯͪ ͼͪ;ͬͪΒ; ͫͻͳͼͰ ͼͬͭ ͳͯͰͽͳͽͰͽͪ ;ͺͻͪͬ ͵ͻͲ ͵;Ͷͽ;ͻ-
Ͱͽͳ͵ͳ ͺͻͳͳͺ ͪͳΒͰ ͳ ͯͻͱͪͬͰ ͪ;ͽͻͳ ͬͭ ͼͬͪͽͪΔͪ
ͺͻͰͷͪ ͵ΒͰͷ ΒͰ ͪͳΒͪ ͼͻͯͳ͵ͪ
ͭͻ;ͺͪͲͪͼͬͪͪͪͳͼͽΒͰͽͳ͵Βͼͬͳ
ͲͪΒͰͯͳ͵ΒͻͰͶͳͭͳΒͳ
ΒͰͲͳ͵;ͳͫͳͪΒͳͷͪ
ΒͰͼ;͆Ͱͷͪ
͵ͪͳ͍ͻͪ;ͼ͵ͪ– ͯͪͪͼͬͯͰΕͰͲͰͷΓͰ̾ͬͻͺͼ͵Ͱ;ͳΒͰ
̀ͪͻͪͲͶͳ͵;ͯ͵;Ͷͽ;ͻ-Ͱͽͳ͵ͭͺͻͳ
ͳͺͪͪͳΒͰͳͯͻͱͪͬͰ
ͯͻͱͪͬͽͰͻͳͽͻͳΒͪͶͳͺͻͳͳͺΒͰͯͷͪΒͪͼͺ͵ͪͲͪͼͬΒͰͯͼͶͰͯ
ͶͳͰͅ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͼͽΒͰͷͭ;ΕͪͳͯͬͳΒͪͼͰ͵ͻͲͭͻͪΌͪͼ͵ͰͻͭͪͳͲͪͳΒͰ
ͪͶͳͼͰͼͪͷͪͺͷͳ
ͼͪͪͷ;ͶͽͳͪͳͪͶͼͽ ͼͽͻͭ͵ͪͱΔͪͬͪͳͰͷͭ;Ε͈ͪͬͪͻͳͷͰͻͳͲͪͽ ͼ;;ͺͻͪͬͯͻͱͪͬͰ
ͼͳͬͪͳͬͪ͵ͬͭͺͻͳͼͽ;ͺͪ;ͼͬͪͽͪΔ;ͪͳΒͰ– ̸͊̽ͳ̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪ 4NJUI
͈ͻͬͪ
;
ͯͫͻͪͳ ͯ ͳͲͫͰͭͶͳͪ
ͪͲͳͶͪͪͽͪ ͳ ͽͻͪͱͰΔͪ ͺͻͪͬͪ Ͱͽͳ͵ͳ ͭͻ;ͺͪ ͯͲͬΓͪͬͪ ͺͻͳΒͰͷ
ͳͲͫͰͭͶͳͪͳͲ;ͭͻͱͰͳͺͯͻ;ΒͪͳͭͻͪͯͳͲͳͯͺͻͰͷͪͅͰ͵ͼͳ͵;
ͯ͵ͯͻ;ͭͪͳͲͶͪͲͳͳͲ̾ͬͻͺͼ͵Ͱ
;ͳΒͰ
ͱͰͶͰΕͳͽͪ͵ͯͪͽΒͰͷͭ;ΕͰͬͳͰͼͪ;ͬͪͼͬΒͳͯͰͽͳͽͰͽͳͽͻͪͯͳͳΒ; ̈́ͪͶͳΕ
͚;ͻͳΕͳ
̈́ͳͺͬͪ
́ͷͪΒ;Εͳ ; ͬͳͯ; ͪͬͰͯͰ
ͷͱͰ ͼͰ ;ͳͽͳ ͺͪͼͼͽ ͷͪͶͳ ͯͻͱͪͬͪ ̀ͪͺͪͯͭ ̹ͪͶ͵ͪͪ ͯ
ͷͳͭͻͪͽͼ͵Ͱ ͵ͻͳͲͰ
ͪͻͳͽ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͫͳΒͰ ̽͵ ͼͰ ͯͻ;ͭͳ ͽͳͽͰ ͪ ͼͬͰ ͷͭ;ΕͰ ͪͳͰ
;
ͬͳͷͲͰͷΓͪͷͪ
ͺͼͰͫ;ͳͷͪ;͵ΒͳͷͪΒͰͯͷͳͪͽͺͻͪͬͼͶͪͬΓͰ
ͼͽͬͪͻͪͼͰͽͪ͵Ͳͬͪͳͭͻͪ
ΌͪͳͲͪͷ
Ͳͪͼͬͪ ͪ ͪͽͰͳͲͷ;
͵ͪ ͪΒͬͰΕͰͷ ͺͪͻͪͯ͵ͼ; Ͷͪͱͭ ͭͻͪΌͪͼ͵ͭ ͯͻ;ͽͬͪ ͆ͪΒͫΓͳ
ͺͻͳͷͰͻ Ͳͪ ͽ ΒͰ ͪͷͰͻͳ͵ ͭͻͪΌͪͼ͵ ͯͻ;ͽͬ
; ͵ΒͰͷ ΒͰ ͺͻͳͼ;ͽͪ ͪ ͼͰͫͳ ͼͬΒͼͽͬͰ ͪͳ
ͺͻͳͳͺΒͰͯͪͭͻͪΌͪͳ DJUJ[FO) – ΒͰͯͪͭͶͪͼ
ͪͰΒͰͯͪͪͳΒͪ– ΒͰͯͪͭͶͪͼ͋ͪ͵ΌͰ
ͪͷͰͻͳ͵ͷ
ͭͻͪΌͪͼ͵ͷͯͻ;ͽͬ;
͵ͪͳ̸ͭͶͼͪ͵ͼͳͷͪ;̾ͭͶͰͼ͵Β
ͰͼͷͰͽͪͽͼͬͪ͵ͳͺͻͰͯͼͰͯͳ͵̸͊̽
͵ͳͽͳͫͱͳΕ;
ͪͰͬͭͯͳΔ; ΒͰͶ͵;
ͳͽ ΒͰͬͰͻͳ͵̸Ͷͳ
ͲͪͽͶͳͰͷͰͻͷͭͻͪΌͪͼ͵ͷ
ͯͻ;ͽͬ;ͼͷͰͽͪΒ;ͺͻͪͬͼͶͪͬͳͬͰͻͳͳ
ͼͷͰͽͪ͊ͻͺͼ͵ͪͺͻͪͬͼͶͪͬͪͻ͵ͬͪ
ΒͰͻͭͻͪΌͪͼ͵ͯͻ;
ͽͬͽͻͰͫͪͯͪͫ;ͯͰͪͽͰͳͼͽͳ͵
ͳͶͳ;ͪΒͫΓͰͷͼͶ;ͪΒ;ͪͭͼͽͳ͵͌ΔͰͷ;ͼͬͪ͵ͳͷͪͼͬΒͰͺͻͪͬ
ͭͶͪͼͪ
ͺͯ;ͼͶͬͷͯͪΒͰͭͻͪΌͪͳ
ͺͪͷͪ͵ͪͻͫͳͳͺͻͽͳͬͯͻͱͪͬͰ;͵ΒΒͱͳͬͳ͊ͬͰͶͳͰͷͰͻΒͰ
ͬͭͻͪͲͷͳΓͪΔͪͺ͵ͪͲ;ΒͰͼͰͳͪͺͻͳͷͰͻ;̸Ͷͫͪͪͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
ͭͯͰΒͰͽͪΒͺͻͳͳͺ
ͺͭͪͱͰͳͭͯͰͳΒͰͬͪͱͳͽͫͱͰͼͬͳͺͻͳͳͺͭͻͪΌͪͼ͵ͭͯͻ;ͽͬͪΒͰͯͪͭͻͪΌͪͳ– ΒͰͯͪ
ͭͶͪͼ
ͬͰΕ
ͭͶͰ;ͯͪ
;ͬͷͼͶ;ͪΒ;ΒͰͬͪͱͳͯͻ;ͭͳͺͻͳͳͺΒͰͯͪͪͳΒͪ– ΒͰͯͪͭͶͪͼ͌ͽͪ͵ͬͳͷ
;ͼͶͬͳͷͪͶͪͱͭͭͻͪΌͪͳͲͷ͉ͪͰͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪͳ̹͉͠ͅͼͰͼ;ͪͬͪΒ;ͼͪͳͲͫͰͭͶͳ͵ͷ͵ͻͳͲͷ
;Ͳ
ͼͬͰͰ͵ͷͼ͵ͰͽͰ͵ΕͰ͵ΒͰͼ;ͳͼͪͶͰ͌ͽͳͷ;ͼͶͬͳͷͪͼͳͼͽͰͷͫͰͲͫͰͯͼͽͳ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳ
ΒͰͺͼͬͳͷͼͬΒͳͷͿ;͵ͳΒͪͷͪͷͻͪͻͰͪͭͬͪͽͳͺͻͪ͵ͽͳͬ
ͽͳͽͰΕͳͺͻͪͬͪͺͻͰͼͬͰͭͪͼͺͼͽͬͰͭ
ͪͻͯͪ
ͳ Ͱ ͯͲͬΓͪͬͪΒ;Εͳ ͵ͻͲ ͷͪͶͪ ͬͻͪͽͪ ͳͷͳͭͻͪͳΒ; ͻͪͲͻͪͲͭ ͼͽͪͬͳͽͬͪ ͯͻ;ͭͳ
͵ͿͰͼͳͪͶͼͽͳͪͼͬΒ;ͽͰͻͳͽͻͳΒ;
ͺͯͺͶͪͽͷͯͪΕͰͽͪΒͺͻͫͶͰͷͻͰͳͽͳ͵ͪͼͳΒͰͰ͵
ͯͻ;ͭͳ
͌ͼͶͳΒͼͳͽ;ͪͳΒͳͼͰͪͶͪͲͳͳ̹ͼͪͳ͎ͰͻͰͭͬͳͪ̀ͪͻͪͲͶͳ͵;ͯͺͻ̸ͪͬͪͶͫͪͪͪͪ
̓ͼͬ;ͳͅͰͽͳΒͳ
;ͬΒͽͪ͵ͲͬͪΒͯͻͱͪͬͳͳΒͰͺͻͳͬͪΕͰͺͻͳͳͺΒͰͯͪͭͶͪͼ– ΒͰͯͪͪͳΒͪ
ȽɈɊȾɂȶɉȿɌɊɈȼɂȶ: ɍɬɢɰɚʁɝɥɨɛɚɥɧɢɯɬɨɤɨɜɚɧɚɛɟɡɛɟɞɧɨɫɬɦɚɥɢɯɡɟɦɚʂɚɁɚɩɚɞɧɨɝȻɚɥɤɚɧɚ
̹͌ͼͳͳ͎ͰͻͰͰͭͬͳͳͼͰͺͻͳͷͰΔ;Β;ͯ;ͺͶͳͪͻͳͳͭͻͪΌͪͼ͵ͭͯͻ;ͽͬͪ
ͺͻͳͲͪΒͰ ͼͰͺͻͪͬ
ΒͰͯͪͭͻͪΌͪͳ– ΒͰͯͪͭͶͪͼ
ͺͻͳͲͪΒͰͼͰͷ;Ͷͽͳ͵ͿͰͼͳͪͶͼͽ
ͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͼͽͳͷ;ͶͽͳͰͽ
ͳͼͽ
ͪͶͳ;ͲͼͬͰͺͻͳͼ;ͽ;ͺͻͺͪͭͪͯ;ͼͽͬͪͻͪΔͪͭͻͪΌͪͼ͵ͭͯͻ;ͽͬͪͪͳΒͪ ͰͯͲͬΓͪͬͪͼͰ
ͷ;ͶͽͳͪͳͪͶͼͽ
͉ͪͯͳͳΕ
͈ͰΒͳΕ
̹Ͱ͵ͽ
ͅͰΌ;ͽͳͷ
;ͬͷ ͼͶ;ͪΒ;ͲͪͺͪͯͳͷͼͳͶͪͷͪ
ͰͼͷͰͽͪΒ;ͬͰͪͫͳΒͰͪͺͻͼͽͻ;͊ͽͪͻ͉ͭͪͼͪͳ̹ͼͰͳ͎ͰͻͰͭͬͳͰ
Ϳ;ͯͪͷͰͽͪͶͳͼͽͳͳΘͳͪ
ͯͳͼͽͳ́ͼͶͪͷͼ͵ͰͯͻͱͪͬͰ
͌ͬͻͽͶͭ;ͬͳͺͻͷͰͪͪͶͪͲͳͼͰͳ̹͉͠ͅ
ͷ;ͶͽͳͰͽͳ͵ͪ
ͺͻͰͯ͵ͪͷͿͪͲͷͳͫͻͳͯ
ͭͻͪͽͪ
ͽͪ͵ͲͬͪͷtͫΒͰͷͻͰͬͶ;ͳΒͷi
ͭͯͰΒͰͺͽͻͰͫͿͻͷͳͻͪͽͳͬ;ͬͶͪͼͽ
͵ΒͪΕͰ
ͷͭ;ΕͳͽͳͿͰͯͰͻͪͶͳͲͪͳΒ;ͯͻͱͪͬͰ
ͺͻͳͬͪͽͪΔͰͯͬΒͰͲͳͼͽͳͳͪ͵ͻͪΒ;ͼͽͬͪͻͰΔͰtͽͳͻͪͼ͵Ͱ
ͺͶͪͽͿͻͷͰiͼͽͬͪͻͪΔ;tͬͰͶͳ͵Ͱ̸ͶͫͪͳΒͰi
͆ͪ͵ͻͪΒ;
͵ͪͯͰͺͻΒͰ͵ͽͪtͬͰͶͳ͵Ͱ̸ͶͫͪͳΒͰiͺͼͽΒͳͳͽͰͱΔͪͪͶͫͪͼ͵ͭ ͼͽͪͬͳͽͬͪͼͪ
ͺͻͼͽͻͪ̓ͼͬͪͳͅͰͽͳΒͰͯͪͼͰ;ͽΒͰͷͭ;ΕͰͬͰΕͰͷͫͻΒ;ͻͪΌͪͪͽͰͻͳͽͻͳΒͳΒ;ͱͰ͊ͻͫͳΒͰ
͵ͪ͵ͫͳͼͰ;ͫ;ͯ;Εͼͽͳͽͺͯͻ;ΒͰ ͼͷͳΓͰͪͲͬͪͼͳͽͪͭͷͷ͈ͻͰͰͬͼ͵ͪͯͶͳͪ
ͺ͵ͪ
ͲͪͶ͵ͪͳͲͬͻͪͶͫͪͼ͵
ͯͪ͵ͶͰͼ;ͼͰ̸ͶͫͪͳͳͼͰͶͳͶͳ
ͪ;ͬͷͼͶ;ͪΒ;ͳͷͳͯ;;ͺͻͳͶͭͳ
ͬͰͶͳ͵ͰͷͳͭͻͪͳΒͰ͊ͻͫͪͼͪͬͭͺͯͻ;Βͪ͵ͪͼͰͬͰͻ;ͳͫΓͰͷͱͳͬͽ;
̓ͪͽͼͰͷͱͰͲͪ͵Γ;ͳͽͳͳͲͼͬͰͭͪͺͻͰͽͯͪͬͰͯͰͭ
ͼͬͳͬͳͭͶͫͪͶͳͺͻͰͼͳͳͷͪΒ;
ͼͬΒ;ͯͰͽͰͻͷͳͪͳΒ;ͳͪͺͻͼͽͻ;̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
͵ΒͳΕͰͷͱͯͪ;ͫ;ͯ;ΕͼͽͳͫͳͽͳͺͻͰͺ;
ͽͰͼͪͷͷͼͰͫͳ͌ͽͪ͵ͬͳͷ;ͼͶͬͳͷͪ
;ͬͳͷͯͻͱͪͬͪͷͪͺͽͻͰͫΒͰͫͰͲͫͰͯͼͺͻͪ͵ͽͳͬ
ͯͰͶͬͪͽͳ͊ΒͰͯͰͼͽͻͪͰ
ͼ͵ͳ;ͽͳͷͪͼ͵;ͭͻͪΌͪͼ͵ͷͯͻ;ͽͬ;ͳͬͻͪͽͳͽͳͭͪͽͪͷͭͯͰͷ;ΒͰͳͷͰͼͽ
;ͼ͵Ͷͪͯ;ͼͪͳͷͪ͵ΒͳͽͻͪͯͰͬͰͶͳ͵ͰͼͳͶͰ
͵ΒͰͼ;ͳ͵ͶͰͬ͵ͪͳͬͳͶͳͲͪͳΒͰ͋ͪ͵ΌͰ
Ͱͺ
ͯΒͰͼͬͪͽͳͽͳͯͪͺͲͳͽͳͬͪͯͳͼ͵ͻͳͷͳͪͳΒͪͰͲͪͳͫͰͼͺͻͪͬΓͳͬͪΔͰͪͳͪͶͰͬͰΕͳͰ;
͵ͻͳͼͽͪͳͪͶͰͷͪΔͳͰ
͵ΒͪͽͻͪͱͰΔͰͷͼͬΒͳͺͻͪͬͪ;ͺͻͪͬͬͻͳͽͰͻͻͪͯͪͳͪͶͷ
ͬͰΕͳͷ ́ ; ͯͻͱͪͬͪͷͪ ̀ͪͺͪͯͭ ̹ͪͶ͵ͪͪ Ͱͺͯ ΒͰ ͯͪ ͬͶͪͯͪ ͯͰͷ͵ͻͪͽͳΒͪ
ͪͶͳ ; ͺͻͪͬͷ
ͼͷͳͼͶ;ͽͰͻͰͳ
͵ͪͬͶͪͯͪͬͳͪͪͻͯͪ
ͳͽͰ͵ͪͬͶͪͯͪͬͳͪͬͰΕͳͰͪͯͷͪΔͳͷ
ͳͶͳͬͶͪͯͪ
ͬͳͪͷͪΔͳͰ ͭͻͪΌͪͼ͵ͭͯͻ;ͽͬͪ
ͪͯͬͰΕͳͷ
ͬͰΕͬͶͪͯͪͬͳͪͬͰΕͳͰ;ͳͷͰͺͻͪͬͪͷͪΔͳͰ
͋ͪ͵ΌͰ
ͰͺͯΒͰͯͻͱͪͽͳͼͰͳͼͬΒͳͳͽͰͻͰͼͪͳͼͽͪͶ
ͪͪ;Ͳͪͼͬͪͳͷͼͽͪͬ
ͬͳͷͪ
ͪͰͭͼͰͶ͵ͳͷͼͪͲͪΔͳͷͪ
ͫΒͪΔͪͬͪͽͳ͵ͪ͵ͲͪͺͪͯΒͳͬͳͶͳͲͪͳΒͳ
ͽͪ͵ͳͼͽͪͽ͵;
ͼͬͰͽͪ
͵Ͷͳ͵ͳΒͰͲͪͪΒͺͻͰͼͬͰͭͪͼͻͺͼ͵ͭͪͻͯͪ;ͯͼͽͳͲͪΔ;Ͱͬͻͺͼ͵ͳͬͻͰͯͼͽͳ͵ΒͰͯͪͪͼ
ͺͲͪΒͰͷ
͵ͪͳͯͪΒͰ ͺͻΒͰ͵ͪͽtͬͰͶͳ͵̸ͪͶͫͪͳΒͪiͲͪͼͬͪͪΒͰͯ͵ͿͰͼͳͪͶΒ
Ϳ;ͯͪͷͰ
ͽͪͶͳͼͽͳ͵ͳͪͼͽͻΒͰΒͪͳΒͳ
͵Βͪͫͳ;ͫ;ͯ;ΕͼͽͳͫͳͶͪͬͰͶͳ͵ͳͫͰͲͫͰͯͼͳͺͻͫͶͰͷ
͆ͰͺͯΒͰͼͽͪͬͳͽͬ;ͼͽͪͶͻͪͲͽ͵ͻͳͬͪͽͳͷͰͽͯͰͳͽͰͳ͵ͰͳͫͻͳͯͭͻͪͽͬͪΔͪͳ
͵ͪ͵ͪͬ;ͽͳͪΒ ΒͰͬͻͪͽͬͪΔͰͳͷͪͶͪͲͰͷΓͰ ; ͵ͻ;ͱͰΔ;
ͪͶͳͳͳͻͷͼͬͰͽͪ͆Ͱͺͯ ΒͰ
;ͳͳͽͳͼͬͰ͵ͪͫͳͼͰͪͪͷͯͰͶͺͼͺͰͳͬͪΔͪͺͻͳͻͯͭͺͻͳͻͪͽͪΒͪͪͳΒͰ ͵ͪͯͪͼͰͭͬͻͳ
͉Ͱͺ;ͫͶͳͳ͊ͻͫͳΒͳ– ͼͻͺͼ͵ͰͪͳΒͰ
͇ͬΒͰͷͭ;ΕͰ;ͻͪͯͳͽͳͺͻͰͷͪͷͯͰͶͳͷͪͯͻ;ͭͳͯͻͱͪͬͪ
ͪͺͻͳͷͰͻ
ͺͻͰͷͪͷͯͰͶ;̻ͻ͵Ͱ
͵ΒͪͺͷΕͺͻͯͳͪͷͪͼͪͽͻΒͰͳͬͳͰͯͰͰͻͰͪͶͳͲ;ΒͰ;ͼͪͻͪ
ͯΔͳͼ̻ͪͻ͵ͷͺͻͪͬͼͶͪͬͷͻ͵ͬͷ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͬͳ ͬͳ ͪͳͳ ͫͰͲͫͰΌ;Β; ͺͻͪ͵ͽͳͬ ͯͰͶͬͪΔͰ ͼͳͼͽͰͷͪ ͫͰͲͫͰͯͼͽͳ
ͳͰΕͳ ͪ ͽͪΒ
ͪͳͯͻͱͪͬͰ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪͫͰͲͫͰͯͳΒͳͷͳͼͳͭ;ͻͳΒͳͷ
ͪͻͳͽͰͪͳΒͰ͵ΒͰ;Δͳͷͪ
ͳͰͬͰΕͳͼ͵ͳͯͰͺͺ;ͶͪͳΒͰ
̸̸̀̓͌͐̓͡
̓ͪͷͪͶͰͯͻͱͪͬͰͼͪͼ͵ͻͷͳͷͻͰͼ;ͻͼͳͷͪͳͶͷͯͰͷͭͻͪͿͼ͵ͷͺͻΒͰ͵ͳΒͷͳͰ͵ͷ
ͼ͵ͳͷͻͪͲͬΒͰͷ
ͲͰͷΓͰ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
;͵Γ;;Β;Εͳ ͳ͉Ͱͺ;ͫͶͳ͵;͊ͻͫͳΒ;
ͷͻͪΒ;ͫͳͽͳͼͬͰͼͰ
ͺͪͼͼͽͳ͵ΒͰͼͪͼͫͷͼͰͬͰͭͶͫͪͶͰͺͻͷͰͰͅͰΔͪΔͰͰͽͳ͵Ͱͳ͵ͿͰͼͳͪͶͰͼͽͻ;͵
ͽ;ͻͰΒͰͼͽͰͻͰͪͶͪͺͪͼͼͽͺͪͳΒͰͳͯͻͱͪͬͰ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
ͪͻͳͽͲͪͽͬͪͻͪΔͰͭͻͪͳͪͳ
ͼͺͻͰͪͬͪΔͰͯͪΓͰͭ͵ͻͰͽͪΔͪͷͳͭͻͪͪͽͪ͵ͪͼͰͬͰͻ;ͯͼͽͻͪͰͯͻͱͪͬͪͶͪͳͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ͇ͬͪ
ͺͪͼͼͽ;ͫ;ͯ;ΕͼͽͳͷͱͰͪ͵ͯͬͰͼͽͳͳͯͰͼͽͪ͵ͪͺΒͰͯͳͳͪͳΒͪͳͯͻͱͪͬͪ;ͻͰͭͳ;
̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
ͺͼͰͫͪͻͯͪͻͳΕͪͼ͵ͰͬͰͻͳͼͺͬͰͼͽͳ
͈ͼͰͫͼͬͰͼͪͬͰͺͪͼͼͽͳͷͻͪͫͳͽͳ͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪ
͵ΒͪΒͰ;ͻͪͽͬͳͷͪͽ͵ͷ͎͎
ͬͰ͵ͪ ͫͳͶͪ ͳͲͶͱͰͪ ͭͻͷͷ
ͬͳͰͷͳͶͳͼ͵ͷ ͼͽͻͪͯͪΔ; ͼͽͪͬͳͽͬͪ ͵ͪ ͺͼͶͰͯͳͳ
ͺͭͻͰͳ ͺͻͰͪ ͳ ͺͭͻͰͳ ͼͽͻͪͽͰ͵ͳ ͯͶ;͵ͪ ͊ͬͪ͵ͪ ͺͭͻͰͪ ͼͽͻͪͽͰ͵ͪ ͯͶ;͵ͪ ;
ͯͷͰ;ͫͰͲͫͰͯͼͽͳ;ͪΒͳͻͰͷͼͷͳͼͶ;ͽͰͻͰͳ;ΒͰͯΒͰͳͼ;ͯͫͼͪͲͪͫ;ͯ;Εͼͽͪͻͯͪͳ
ͯͻͱͪͬͰ̀ͪͽΒͰ;ͼͶͬͼͬͰͺͽͰͭͻͪͲͬΒͪ
ͺͼͷͪͽͻͪ͵ͻͲͺͻͳͲͷ;ͭͰͺͶͳͽͳ͵ͳͳͭͰͼͽͻͪͽͰ
ͭͳΒͼ͵ͳͯͼͪ;ͼͬͰͽ;
ͪͳͷͪΒ;ΕͳͺͻͳͽͷͰ;ͬͳͯ;ͳͰ͵ͷͼ͵ͰͳͽͰͻͰͼͰ
͵ͽͳ;ͳͻͪͺͻͰͳͼ
ͺͳͽͳͬͪΔͰ ͪͳͪͶͳ ͳͽͰͻͰͼͪ ͳ ͼͽͻͪͽͰ͵ͳ ͯͶ;͵ͪ ; ͵ͽͰ͵ͼͽ; ͼͬͰ;͵;ͺͭ ͯͻ;ͽͬͰͭ
ͻͪͲͬΒͪ
Ͱͷ;ͷͻͪ ͺͰͻͷͪͰͽ ͺͼͽΒͪͽͳ ͼͬͰͼͽͰͼͪͷͳͽͰͶͰ͵ͽ;ͪͶͰͳͺͶͳͽͳ͵Ͱ ͰͶͳͽͰ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͬͰΕͳͼͻͺͼ͵ͭͪͻͯͪ;ͰͶͳͳ
̸̸͉͉̈́́͋̾͋͌
ȽɈɊȾɂȶɉȿɌɊɈȼɂȶ: ɍɬɢɰɚʁɝɥɨɛɚɥɧɢɯɬɨɤɨɜɚɧɚɛɟɡɛɟɞɧɨɫɬɦɚɥɢɯɡɟɦɚʂɚɁɚɩɚɞɧɨɝȻɚɥɤɚɧɚ
ͅͳΒͪͶ͵ͬͳΕ, ͊ (2011). ͆ͪͳͪͶͪͫͰͲͫͰͯͼͽ. ̽ͻ;ͭ, ͳͲͷͰΔͰͳͯͺ;ΔͰͳͲͯͪΔͰ̹Ͱͭͻͪͯ
̓ͻͳͷͳͪͶͳͼͽͳ͵-ͺͶͳͳΒͼ͵ͪͪ͵ͪͯͰͷͳΒͪ.
Morley, D., Chen, K-)., Stuart )BMM, S. (1996). $SJUJDBM %JBMPHVFT JO $VMUVSBM 4UVEJFT New York
Roudledge.
͉ͪͯͳͳΕ, ̽
͈ͰΒͳΕ
ͅͳ̹Ͱ͵ͽ
̾
ͅͳͭͻͪͽͼ͵ͪ͵ͻͳͲͪͳͬͳͳͲͪͲͬͳͫͰͲͰͯͼͽͳ. ͉ͳͲͳͳ
ͳͫͰͲͫͰͯͼͰͺͻͰͽΔͰ
;̺̽
͌ͯͻ;ͱͰΔͰͪͼͽͪͬͳ͵ͪͳͼͪͻͪͯͳ͵ͪ͌ͳͬͰͻͲͳͽͰͽͪ;̹ͪΔͪͶ;ͳ, –
72.
͋ͯͻͬͳΕ
̈́ͳͅͳͶ;ͽͳͬͳΕ, ͅ
̻ͶͫͪͶͰͽͰͯͰͳΒͰͳͳͫͻͳͯͳͻͪͽ. ̸̺͉͇̻͊, ͬͶ
–26. %0*4735.
6/)$3<0GGJDFPGUIF6OJUFE/BUJPOT)JHI$PNNJTTJPOFSGPS3FGVHFFT> B
&VSPQF4ZSJBO
Asylum Applications. ͈ͻͰ;ͲͰͽͼͪ IUUQEBUBVOIDSPSH /syrianrefugees /asylum.php#.
6/)$3<0GGJDFPGUIF6OJUFE/BUJPOT)JHI$PNNJTTJPOFSGPS3FGVHFFT> C
. The Crisis in Syria.
͈ͻͰ;ͲͰͽͼͪ IUUQwww.unhcr-northerneurope.org/in-focus/the-crisis-in-syria/.
PREDRAG .(03%*ſ
*7"/#1&5307*ſ
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OF SMALL COUNTRIES OF 5)&8&45&3/#"-,"/4
SUMMARY
We are witnesses of global changes that as a result would be able to have the biggest upheaval all over
the world since World War II. Namely, the disintegration of the bipolar world and global changes that fol-
lowed after, led to the formation of a new world order, which was with the emergence of the world econom-
ic and global migrant crisis plunged into serious problems.
There is no doubt that global trends have a significant influence POTNBMMTUBUFTUIBUBSFUSZJOHUPiTVr-
WJWFuUIFMBUFTUFWFOUTXJUIDFSUBJOUZUIBUOPPOFcan say how it will be ended.
This paper, which is concerned with the trends of modern global changes to security, in addition to in-
troduction and conclusion, consists of three parts. In the first part, globalization and global phenomena that
have during recent years significantly contributed to changes in world order in all spheres of social life are
described briefly.In the second part, the way of categorizing and defining small states using quantitative and
qualitative criteria is explained, while in the third part, the concept of security is described. The fourth part
deals with the influence of global changes on the security of small countries in the Balkan region.
,&:803%4 globalization, migrant crisis, small countries.
̸͇͉̀͆̽ ̻͇̺͌̽́ͣ1
̺ͳͼ͵ͪ ͵Ͷͪ ͼͽͻ;͵ͬͳ ͼͽ;ͯͳΒͪ Ͳͪ ͬͪͼͺͳͽͪͰ
ͳ ͺͼͶͬͰ ͳͿͻͷͪͽͳͪͻͰ t͊ͳͻͷͳΒ;ͷi
͊ͻͰͷͼ͵ͪ ͅͳͽͻͬͳͪ
̸̸͇̻͇̹͎͈͉͇͆͋́͆́̾̈́̈́́͊͋́͐̓́͠ͅ͏̸̾͊
̸̺͉͇̺͌͊̾̾͆͊̾͋͌ͅͅ
̸̸͊̿̾͋̓ ̸;ͽͻΒͰͼͪͭͶͰͯͪ͵Γ;ͰͪͼͺͰ͵ͽͰͭͶͫͪͶͳͲͷͪ͵ͪͰ͵ͶͳΒͪͶͭͬͳͯͪͯͷͳͪͳΒͰ
ͳͼͳͽͰͽͳ͵ͳͳͺͬͰͲͪ;ΒͰͯͳͼͽͬͰ;ͰͶͳ;͍ͰͷͰͭͶͫͪͶͳͲͪͳΒͰͼͰͺͼͷͪͽͻͪͳͲͬΒͰ
ͺͶͳ
ͽͳ͵Ͱ
ͫͻͪͲͬ-ͳͯͰͽͳͽͰͽͼ͵Ͱ ͳ ͵;Ͷͽ;ͻ-ͽͰͶ͵Ͱ ͯͳͷͰͲͳΒͰ ; ͼͬͰͽͶ; Δͳͬͭ ͷͰΌ;ͼͫͭ
ͺͻͱͳͷͪΔͪ
͊ͬͰͯͳͼͷͯͪ͊ͰͬͰͻͪͽͶͪͽͼ͵ͳͼͪͬͰͲͺ͵;ͪͬͪͯͪͺͻͰͯͼͽͪͬͳͯͰͶͬͪΔͰ;ͼͬͰͽͶ;ͬͰͼͰΕͪΒ
ͼͽͳͳͼͬΒͰͺͼͽΒͪΔͰͺͻͳͶͪͭͯͳ͵;Ͷͽ;ͻͳͷͯͰͻͭͷͪͻ͵Ͱͽͳ͈ͭͪͻͰͷͪͽͷͼͽͪͬͳͽ;
ͪͰ
ͳͲͻͪͱͪͬͪͯ;ͼͰͺͪͻͪͽͭͺͻͳͺͪͯͪΔͪ
ͬͰΕͪͼͽΒͳͯͪͼͰͺͻͰͯͼͽͪͬͳ͵ͪͻͰͶͪ͵ͼͳͻͪΒ;ΕͳͼͰͭͷͰͽͰͽͪ͵
ͲͪͽͬͻͰͲͪͲͪͳͽͰͻͰͼͬͪͰͲͰͷΓͰͼͺͻͰͷͰͯͪͺͽ;Β;͵ͯͰ͵ͼͲͪΒͰͯͳ͵ͰͫͰͲͫͰͯͼͽͳͳͯͻ;ͭͳͬͻͰͯ
ͼͽͳ͇ͼͽͪͽͪ͵ͼͬͰͽͪ
ͳͲ;ͲͰ̸ͬ͊̽
͵ΒͪΒͰͬͯͰΕͪͼͪͭͪͬͭͼͪͬͰͲͪ
ͶͪͽͰͽΒͰͺͰͻͳͺͳͻͪ͵ͪͺͯ
ͻ;ΒͰͼ͵ΒͰͭͯͶͪͲͳͺͻͰͽΔͪͯͽͰͻͻͳͲͷͪ
ͺͪͼͰͪͰͷͰΕͰͺͳͽͪΔͰͲͪͽΒͰͫͪͽͺͯͻ;ΒͰͭͰͬͳ;
͵ͿͶͳ͵ͽ;ͼͺͶͳͽͳ͵ͷ̸͇͆͋
͆ͰͻͰͽ͵
ͪͷͰΕͰͼͰͻͪͲ;ͷͰͬͪΔͰ̸͇͆͋ͪͶͳΒͪͼͰ͵ͬͪͶͳͽͪͽͳͬͯͻ;ͭͪͳΒͰ;ͯͼ;ͪͬͻͰͷͰͯ
ͺͻͰͽͻͳͯͰͰͳΒͰ͆Ͱ͵ͪͯͪΒͰͽͳͽͳͶͪͳͽͰͻͰͼͰ͵ͻ;ͺͭ͵ͪͺͳͽͪͶͪ ͬΒͳͷͼͻͰͯͼͽͬͳͷͪ
ͪͯͪͪͼͽͫͱ
ͼͽͬͪͻͪͳͼͳͭ;ͻͪͬͪ;ͼͶͬͰͲͪͯͰͷ͵ͻͪͽͼ͵ͰͼͽͪͯͪͻͯͰͳͺͽͻͰͫͰ;ͶͪͭͪΔͪ;ͲͰͷΓͰ͵ΒͰͳͬͰͼͽͳͽͻͳͷͪ
ͳͲͭͶͰͯͪΒ; ͰͼͪͷͺͻͳͬͶͪͬͰΕͳͼͽͪͫͳͶ͢ͳͬͪͫͳͻ͵ͻͪͽͼ͵ͪͻͭͪͳͲͪͳΒͪ
;ͺͻ͵ͼͼͳͶͳ
ͺͼͽͪ
ΒͰͼͬͰͿͶͰ͵ͼͳͫͳͶͳΒͪ
ͼͬͰ ͬͳͰ ͳͬͳͶͪ
ͯͳͼ͵ͻͰͽͳ ͰͪͷͰͽΓͳͬͻͰͭ;ͶͪͽͳͬͪͅͰΌ;ͽͳͷ
ͼͪͭͪ
ͬͭͽͻͰͯͪͳͽͪͬͪͼͰ;ͳͲͷͰΔͰΒͬͳͲͳΒͳ
ͺͻͰͷͪ ͵ΒΒͺͻͷͽͳͬͰͺͻ;͵ͰͯͻͪͱͪͬͪΒ;ͳͺͭͶͰͯͪ
ͼͬͰͽΓ;ͯͼ͵ͳͬͻͰͯͼͽͳ
ͰͼͶ;ͱͰΕͳͼͪͷͺͳͼ;ͪͷͰΔͰͷ͵͵ͻͰͽΒͪͷͰͳ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
̾͌
̸͇͆͋
ͷͳͻ
ͼͽͪͯͪͻͯͳͲͪͳΒͪ
̺͇͌̽
͈ͲͳͳΒͪͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰ;ͯͼ;ͪͼͪͭͶͰͯͪͬͪΔͰͿͰͷͰͪͭͶͫͪͶͳͲͪͳΒͰͽͻͰͫͪͯͪ
ͫ;ͯͰ;ͻͪͬͽͰͱͰͺͰͻͳͺͳͻͪͪ
ͽͫͳͲͪͳͶͳͭͶͫͿͳͶͳΒͪͳͽͳͭͶͫͿͫͳΒ͇ͪͫͰ͵ͻͪ-
ΒͼͽͳͫͳͫͳͶͰͰͺͻͳͬͪͽΓͳͬͰͳͶͳͰͰͫΒͰ͵ͽͳͬͭͼͪͭͶͰͯͪͬͪΔͪͬͪ͵ͼͶͱͰͭͿͰͷͰͪ
1
dusangvz@eunet.rs
216
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
ͳͲͶͱͰͭ ͺͪͱΔͳ ͳͼͽͻͪͱͳͬͪͪ ͫͰͲͷͪͶ ͽͻͳ ͯͰͰͳΒͰ ́ͽͰͻͰͼͪͽ ΒͰ ͳͼͽͪΕͳ ͯͪ ͼ; ͼͻͺͼ͵ͳ
ͼͳͶͲͳͳͷͪͻ͵ͼͳͼͽͳ;ͬͻͰͷͰͳͷͪ͵Βͪͼ;ͺͻͰͽͯͳͶͪͽͻͪͲͳͳΒͳͬͪΒͺͻͰͼͺͯͬͯͳͶͳͺͯ
ͼͳͽͪͭͷ; ͼͪͬͻͰͷͰͳ ͼͬͰͽ
ͼ ͪͭͶͪͰͳͷ ͳͯͰͪͶͳͲͬͪΔͰͷ ͺͬͰͲͳͬͪΔͪ ͼͬͰͽͪ ͳ ͳͼͽͻͪΒͪͬͪΔ; ͪ
ΔͰͭͬͷ ΒͰͯͳͼͽͬ; ͊ͪͬͻͰͷͰͳ ͼͬͰͽ ͺͻͰͯͼͽͪͬΓͪ ΒͰ
ͳ Β ΒͰ ͺͰͭͯͰ
ͼͽͰͻͰͽͳͺͪ ͪͼͶͬ ͳ
ͺͲͳͬͪͺͬͰͲͳͬͪΔͰͬͰͪͼͽͬͪ
ͼͪͯͻͱͪͳͻͰͲͰͻͬͳͼͪͲͪͿͳͪͶͪͺͭͶͪͬΓͪͷͭͳ;ΘͫͰͳ
͵ͪͽͭͬͻͰͷͰͪ ̽ͪͪͼͼͰ
ͷͰΌ;ͽͳͷ
ͿͰͷͰ;ͭͶͫͪͶͳͲͪͳΒͰͺͻͳͼͽ;ͺͪͼͬͰͼͽͻͪ
;Ͳͪͻͭ;ͷͰͽ
ͬͪ; ͯͳͼ͵;ͼͳΒ; ͬͰͲͪ; Ͳͪ ΔͰͰ ͺͶͳͽͳ͵Ͱ
Ͱ͵ͷͼ͵Ͱ
ͬΒͰ
ͳͬͪͽͻͼ͵-ͽͰͶ͵Ͱ ͳ ͵;Ͷ
ͽ;ͻͰͯͳͷͰͲͳΒͰ
ͼͪ͵Ͱͽͷ ͪͺͻͽͳͬͻͰͼͽͯͪͽͭͺͻͰͼͪ ,B͵PΒͰͼͬͪͽͪΔͰͭͶͫͪͶͳͲͪͳΒͰ
ͳͷͪͰͽ ͪͷͰͽͪΔ; ΒͰͯͳͼͽͬͰͳ ͼͽͪͯͪͻͯͪ ͺͪͪΔͪ ͪ Ͱ ͼͬͰͽ
͵ΒͰ ͺͯͼͽͳͰ ͳͽͰͻͰͼ
ͪΒͷΕͳΒͳ ͳ ͪΒͻͪͲͬͳΒͰͳΒͳ
ͪ͵ͽ;ͰͶͼͽ ͬͳ ͺͻͰͼͪ ͺͼͽͪΒͰ ͼͬͰ ͬͰΕͪ ̽ͻ;ͭͪ ͼͽͻͪͪ ͬͭ
ͺͻͫͶͰͷͪ ͭͶͰͯͪͼͰ;ͬͳͯ;ͺͼͰͰͳͷͪͳͺ;ͶͪͳΒͰͯͪΒͰͺͻͰͼͼͽͪͯͪͻͯͳͲͪͳΒͰͳ;ͳͿͳ͵ͪͳΒͰ
ͯͫͪͻͲͪͼͬͰ
217
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͰͯͰΓͰͳ̾ͬͻͺΓͪͳͪͳͪͶͳͳͯͰͽͳͽͰͽ
ͳͼͽ͵ͪͳͭͻͪΌͪͼ͵ͰͼͶͫͯͰ
ͺͻͪͬͪͳͫͪͬͰ
ͲͰ
ͼͷͪͽͻͪͺͻͰͽͺͼͽͪͬ͵ͪͷͪ͵ͼͷͺͶͳͽͳͲͷͪ
͵ΒͰͳͼ;;ͼ;͵ͫ;ͼͪͼͺͼͫΕ;ͬͰ͵ͪͯͪ͵ͻͲ
ͼͬΒ;ͪͳͪͶ;ͼͫͰͼͽͺͻͳͼͽ;ͺͪ;ͳͬͰͻͲͪͶͳͷͬͻͰͯͼͽͳͷͪͬͰͪͼͽͬͪ ̻ͶͳͽͳΕ
ͼͽͻ
̹ͳͽͳͭͻͪΌͪͳ̾ͬͻͺͰ;ͼͪͬͻͰͷͰͷͺͶͳͽͳ͵ͷͼͷͳͼͶ;ͲͪͳͫͳͽͳͺͻͬͭͻͪΌͪͳ
Ͱ͵ͰͯͰͬͻͺͼ͵ͳͯͻͱͪͬͪ
ͳͯͪΓͰ
ͫͳͽͳ͍ͻͪ;Ͳ
̾ͭͶͰͲ
͑ͺͪͪ (ͳͼͽ).
̀ͪ ͅͳͻͼͶͪͬͪ ͈Ͱ;ΒͶͳΕͪ
ͺͻͳͶͪͭΌͪͬͪΔͰ ͭͶͫͪͶͷ ͺͻͰͽ͵; Ͱ ͼͬͯͳ ͼͰ ͪ ͷͰͪͳ͵
͵ͺͳͻͪΔͰͳͺͳͽͪͬͪΔͰͬͶͪͼͽͳͽͭͳͯͰͽͳͽͰͽ͇ͪͺͻͰͯͼͽͪͬΓͪtͯͪͯͬͰͭͰiͺͻͰ;Ͳͳͷͪ
ΔͰ;ͳͬͰͻͲͪͶͳͽͰ͵ͬͳͪͳͼͶͫͪΌͪΔͰͬͶͪͼͽͳͽͭͼͽͬͪͻͪͶͪͽͬͪ ͈Ͱ;ΒͶͳΕ
͈ͻͳͬͻͱͰ
ͼͽͬͶͪͼͽͳͽΒͼͻͰͯͳͳͲͪͳͶͪΒͰͫΓͰͻͪͲ;ͷͰͬͪΔͰΓ;ͯͳͯͻ;ͭͳ͵;Ͷͽ;ͻͪ
ͽͰͫͳͽͳ;ͬͰΕΒͷͰͻͳ
ͪͳͪͶͪͰͼͪͷͯͪͳΒͰͼͶͪͫͼͽͬͰΕΒͰͳͺͽͬͻͯͪͯͪΒͰͼ;ͫΒͰ͵ͽͬͳͰͳͽͰͻͪͳͪͶͪ͌͵ͻͪ
ͽ͵
ͺͽͬͪΔͰͯ ͼͽͻͪͰͯͻ;ͭͳ
; ͬͷ ͼͶ;ͪΒ; ̾ͬͻͺͰ
ͷͻͪͳͲͼͽͪͽͳͪ͵ͷ;Ͱ ͺͻͰͽͯͳ
ͬͶͪͼͽͳͽͼͪͷͺͽͬͪΔͰ
ͅͰΌ;ͽͳͷ
̾͌ͯͪͪͼͺͻͶͪͲͳ͵ͻͲͪΒͯ;ͫΓ;ͺͶͳͽͳ͵;
Ͱ͵ͷͼ͵;ͳͼͳ-͵;Ͷͽ;ͻ;͵ͻͳͲ;
͆ͪͼͽͪͶͪΒͰͪͯͰͷͪͭ͵ͳͷͺͻͳͳͺͳͷͪͲͪΒͰͯͳ͵ͭ͵;Ͷͽ;ͻͭͺͻͳͺͪͯͪΔͪ
ͷͰΌ;͵;Ͷͽ;ͻͰͳͽͰ
ͭͻͪͳΒͰͳͼͪͻͪͯΔͰ
ͺͻͳͰͷ;ͼͬͪ͵ͪͪͳΒͪͷͱͰͼͪ;ͬͪͽͳͬͶͪͼͽͳͽͳͳͯͰͽͳͽͰͽ;Ͳ;ͲͬͳͰͯͱͳ
ͬΓͪΒ ͲͪΒͰͯͳ͵ͭ ͼͳͼͽͰͷͪ ͬͻͰͯͼͽͳ ; ΔͰͳͷ ͭͻͪͳͪͷͪ ͋ͪΒ ͬͳ ͼͳͼͽͰͷ ͬͻͰͯͼͽͳ ͵Βͳ ͼͰ
ͺͻͰͺͻ;ͳͬͪͲͰͷΓͪͷ̹ͪͪͶ͵ͪͪͰͻͰͽ͵ΒͰͳͲ;ͭͶͪΔͰͭͬͳͺͶͳͽͳͪͻͪͽ;ͷͪͰͳ͵ͪͬͳͬͳͯ
ͰͬͻͰͽͻͳͰͺ;ͯͰͪͺͲͳͳΒͪͷͪͰͬͻͺͼ͵Ͱͯ;ͬͰͼ;ͺͰͻͳͻͼͽͳ́ͳͳΒͪͽͳͬͰ͵ͪͬͳͷ
ͽͰͶͭͳΒͪͷͪͳͺͬͰͲͳͬͪΔ;ͫͰͲͫͰͯͼͳ
ͺͻͪͬͳ
ͺͻͳͬͻͰͯͳͳͫͻͪͲͬͳͼͳͼͽͰͷͪ
͵ͶͳͲͳ
ͶͰͼ;;ͯͻ;ͭͳͺͶͪͺͻͰͯͼͬͰͲͫͳΓͳΒͳͷͺΒͪͬͪͷͪͺͶͳͽͳ͵ͭͺͺ;ͶͳͲͷͪͳͪͳͪͶͳͲͷͪ͠Ͱͯͪ
ͯͻͪͲͶͭͪͲͪΔͰͿͻͷͳͻͪΔͰͫͳΒͰͼͬΒͰͬͻͰͷͰͼͪͯͻͱͪͳ;ͺͬͻͰͷͰͳͷͬͪͺͪΒͳͷͪͺͻͳͬͻͰ
ͯͳ͵ͪ͵Βͳͼ;ͽͬͻͯͳͶͳͯͪͳͷΒͰͷͭͶͪ͵Ͱͼ͵ͶͪͺͪͽͳͺͼͶͬͰ;̸͊̽ͳ̸ͲͳΒͳͰͭͪͺͯͻ;Β;
Ͱͬͻͺͼ͵ͳͯͻͱͪͬͪ %PNFOBL
ͼͽͻ 12).
&ͬͻͺͼ͵ͳ ͵;Ͷͽ;ͻͳ ͺͻͼͽͻ ; ͼͪͱͳͷ ͪΒͪͬͪͷͪ ΔͰͭͬͳ ͺͻͽͪͭͳͼͽͪ
ͺͻͰͯͼͽͪͬΓͪ ΒͰ
ͼͪͷ ͺͪͻͪͬͪ Ͳͪ ͻͰͪͶͳͲͪͳΒ; Ͱ͵ͷͼ͵ͳ ͳ ͺͻͿͳͽͰͻͼ͵ͳ ͳΓͰͬͪ ͪΒͻͪͲͬͳΒͰͳΒͳ ͲͰͷͪΓͪ ͪ
Ͱͬͻͺͼ͵ͷͽͶ;́Ͳͪͼ͵ͻͳͬͰͳͪͼͶͪͭͪͷͽͳͬͪΔͰͭͼͳͬͪΔͪ
͵ͻͳͼͰͻͪͳͪͶͳͰͶͰͷͰͽ
ͳͽͰͻͰͼͭ ͺͬͰͲͳͬͪΔͪͳ Ͱ͵ͷͼ͵ͰͯͷͳͪͳΒͰ͌ͲͫͻΒͰ ͪͭͰͯͰΔͰͭͯͰͶͬͪΔͪ
̽ͻͪͭͪͪ
́ͶͳΕͬͳͲͳΒ;̾͌ͬͳͯͳͳ;ΔͰΒͳͯͰΒͳͯͪͼͬͰͼͬΒͰͺͽͰͳΒͪͶͰ;ͼͷͰͻͳͪͺͫΓͪΔͰͼͬΒͰ͵
͵;ͻͰͽͼ͵Ͱͼͺͼͫͼͽͳ;ͯͼ;ͪͼͽͪͽͪ͵ͼͬͰͽͪ
ͺͼͰ̸ͫ͊̽ͳͪ͠ͺͪ ́ͶͳΕ
ͼͽͻ
̺ͰΕͼͪͯͪ
͵;Ͷͽ;ͻͪ
Ͱ͵ͪͯͷͪͻͭͳͪͶͪ
ͯͪͪͼͺͼͽͪΒͰͬͯͰΕͪͫͶͪͼͽͰ͵ͷͳΒͰ;Ͱͬͻͺͼ͵ͳͷͲͰͷ
Γͪͷͪ
ͪ͵;Ͷͽ;ͻͰͳͯ;ͼͽͻͳΒͰͺͼͽͪΒ;ͼͳͳͳͽͰͭͻͪͳΒͰͰͬͻͺͼ͵ͳͯͻͱͪͬͪ ́ͶͳΕ
ͼͽͻ
͢ͰͪͺͻͳͬͳͯͪͰͲͪͬͳͼͼͽͯͺͶͳͽͳ͵ͰͰ;ͷͪΔ;ΒͰ;ͽͳͼ͵ͰͶͳͺͶͳͽͳ͵ͳ;͵;ͼͪͳ
;ͯͰͼͰ Ͱ
͵;Ͷͽ;ͻͰ
͵Β;ͼͺͻͬͯͰͪ͵ͳͼͽͻͪͳͪͷͫͪͼͪͯͻͳ;ͺͼͰͼͳΒͳͯͪͼͰͷͰͪΒ;;;;ͽͻͪ
Δ;ͺͶͳͽͳ͵;ͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
͋ͰͱΔͪͲͪ;ͼͺͼͽͪͬΓͪΔͰͷΒͰͯͳͼͽͬͰͭ͵;Ͷͽ;ͻͭͺͻͼͽͻͪ̾ͬͻͺͰͰͽͻͰͫͪͯͪͼͰͻ;͵ͬͯͳ
ΔͰͲͳͳͷͯ;ͬͳͷͳͲͬͻͳͷͪͳͻ;ͯͳͷͰͽͷͳͼͽͻͳΒͼ͵ͭͫͪͽͳΔͰΔͪ
ͬͰΕͫ;ͯ;ΕͷͼͶͳ͵ͷ͵ΒͪΕͰ
ͽͰͱͳͽͳͼͽͬͪͻͪͶͪ͵ͳͷͳͼͶͳͯͪͻͳͷͫͶͳͳͷͪͻͪͳͪͶͭͺͬͰͲͳͬͪΔͪ̾ͬͻͺͪͳΒͰͼͬͰͽͳΔͪͳ
Β ͷͪΔͰ ͼͬͰͽͳͪ
ͽͰ ΒͰ ΔͰͲͳ ͺͻͼͽͻ Ͳͪ ͷͻͪͶͳͷ ͺͻͪͬ͵ͷ ͬͰΕͳ Ͱͭ ͳ͵ͪͯ ͊ͳͶ͵ͪ
218
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
ͷͰͽͯͪ
ͬͰͶͳ͑;ΔͳΕ
ͺͯͻͪͲ;ͷͰͬͪͯͪͼͰ;͵ͳ;ͳͲͬͻͪͳͯͰΒͪͺͳͽͪΔͪͳͯͪͼͰͪͼͬͰͯ;ͪͯͻ;
ͽͬͰͪ ͑;ΔͳΕ
ͼͽͻ
ͅͻͪͶͪͳͺͽͰ͵ͪ̾ͬͻͺͰ
͵ΒͪΒͰͳͳͬͳͰͭͻͰͷͰͭͼͪͬͻ
Ͱͷ
ͰͽͻͰͫͪͯͪͪͼͺͯͼͽͳͰͪ;ͬͪΔͰͺͼͽΒͰΕͰͭ
ͬͰΕͪͷͰΔͪΔͰ;ͺͻͪͬ;ͻͪͲͬΒͪ
͌ͫͻͲͪͪͶ͵ͪͶͪͷͳͶͳͽͪͻͳͲͪͳΒͪͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪΔͳͬΒͰͯͭͬͻͪͼͽͻ;͵ͽ;ͻ
; ͵ͻͳͲ; ͰͬͻͪͽͶͪͽͼ͵ͳ ͳͽͰͭͻͪͳΒͪ ̾ͬͻͪͽͶͪͽͼ͵ͪ ͼͽͻ;͵ͽ;ͻͪ ͫͰͲͫͰͯͼͽͳ ͳ ͳͲͫͶͳͲͪ Ͱ
ͶͳͳͪͼͽͪͫͳͶ;ͪͻͳͽͰ͵ͽ;ͻ;ͬͭ
ͺͲͳͽͳͬͳΒͰͭͼͳͼͽͰͷͪͬͻͰͯͼͽͳ́;͵ͬͳͻ;ͼͪͷͰ̸͇͆͋
͵ͼͽͻ;͵ͳΒͰͺͻͳͷͰͽͰͼ;ͲͫͳΓͰͺ;͵ͽͳͰͳΔͳͬͳͲͻͪͲ;ͺͻͰͷͰΕͰͳͷͷͰΌ;ͼͫͳͷͯ
ͼͳͷͪͯͻͱͪͬͪͶͪͳͪ̀ͪͽͻͰͪͻͰͽͻͳ͵ͪͳͲͷͰΌ;͊ͶͬͰͳΒͰͳ͎ͻͬͪͽͼ͵Ͱ͵ͭͻͪͳͪ
ͺͬͻͰ
ͷͰͪͅΌͪͻͼ͵Ͱͳ̾͌
͵ͪͳΔͰͳͼ;ͼͰͯͪ
̾͌ͳ͈Γͼ͵Ͱ
͋;ͻͼ͵Ͱͳ̻ͻ͵Ͱ
͋;ͻͼ͵Ͱͳ͎ͶͪͯͳΒͰ
5;ͻͼ͵Ͱͳ͆Ͱͷͪ͵Ͱ
ͼͰͶͰͷͰͽͳͷͪͺͻͰͽͰΕͳͺͻ;͵ͪ
ͬͰΕͼ;ͼͰͯͷͪΕͳͶͳͪͷͰΌ;ͪͻͯΒͺͶͳ
ͽͳ͵ΒͼͰͳ͋;ͻͼ͵ͪ
͵ͪ ͭͻͷͪͲͰͷΓͪͼͶͱͰͭ ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪ
Ͳͫͭͳͷͳͭͻͪͽͼ͵ͭ
ͺͻͳͼ;ͼͽͬͪͬͰͶͳ͵ͭͫͻΒͪͼͬΒͳͼ;ͪͻͯͳ͵ͪ;ͽͳͷͲͰͷΓͪͷͪͼͬͰͰΕͳΒͰͪ͵ͽͰͻ;ͻͪͲͷͳͻͳͪͷͪͼ
ͯͻ;ͭͳͷͯͻͱͪͬͪͷͪ͌ͺͼͶͰͯΔͰͬͻͰͷͰͼ;ͳΔͰͳͯͼͳͼͪͲͬͪͳͷ͊ͿͳΒͷͺͻͳͶͳͲͪ
ͽͻͰͳ͇͵ͪ͵ͬͷͯͪͻͰͼͺͰ͵ͽͪͫͳͶͷͼͳͼͽͰͷ;ͫͰͲͫͰͯͼͽͳͷͱͰͷͭͬͻͳͽͳ͵ͪͯͪͲͪΒͰͯͳ͵ͪ
͵;ΕͪͬͳͰ;ΒͰͯͳΔͰͳͯͻͱͪͬͪͰͺͽͬͻΌ;ΒͰͪͽͻͳͫ;ͽͰͳͲͪΒͰͯͳͰ
ͳͽͳ͵ͬͪͶͳͽͰͽͭͲͪΒͰͯͳ
ͽͬͪ ͊ͪͼͬͳͷΒͰͷͭ;ΕͰͯͪΕͰͷͰͪͳͲͪͷͰͬͻͺͼ͵Ͱͫͳͻ͵ͻͪͽͳΒͰͳͲͶͪͲͺͽͻͪͱͳͽͳ;ͯͳͼͽͻͳͫ;ͳͻͪ
Δ;ͻ;ͱΒͪͷͪΔͳͷͭͰͺͶͳͽͳ͵ͳͷͻͰͭͳΒͪͷͪ
;ͺͻ͵ͼͬͰͻͫͪͶͷͺͻͽͳͬΓͰΔ;ͳͺͪͳͿͳͼͽͳ͵ͳͷ
ͺͻ;͵ͪͷͪ
͈ͻͰͽͯͳͪ ͬͳͷ ͯͭͪΌͪΒͳͷͪ
ͶͳͰͪ ; Ͱ;ͼͪͭͶͪͰͼͽͳ ͺͬͯͷ ͷͳͭͻͪͽͼ͵Ͱ ͵ͻͳͲͰ
;͵ͪͲͪͶͪΒͰͪͼͬͰͼͶͪͫͼͽͳ͇̾͌ͺͼͰͼͳΒͪͺͻͿͳͽͰͻͼ͵ͷͼͬͰΕ;
ͬͰͲͪͪͲͪ;ͬͰͲͰ;ͳͳͲͻͪͫΓͰ;
ͻͪͯ;ͼͪͭ;
ͰͺͻͳͺͻͰͷΓͰͼͽͺͻͰͯͳͷͳͭͻͪͽͼ͵ͳͷ ͽͪͶͪͼͳͷͪ
ͪͶͳͳͶͪͽͰͽͳ͵ͪͪͶͳͺͻͯͪΒͰ
ͻ;ͱΒͪ ͰͻͪͲͬͳΒͰͳͷ Ͱ͵Ͷͪͬͪͷͪ ̹Ͷͳͼ͵ͭ ͳͼͽ͵ͪ
ͬͻͪΕͪΒ; ͼͰ ͵ͪ ͫ;ͷͰͻͪͭ ͪΒͻͪͲͬͳΒͰͳΒͳͷ
Ͱͬͻͺͼ͵ͳͷͲͰͷΓͪͷ͇ͪͯ;Ͷͳͭ͵ͻͳͷͳͪͶͪ
͵;Ͷͽ;ͻͰͰͪͯͪͺͽͳͻͪͼͽͳͷͳͭͻͪͪͽͪ;ͬ;ͼͻͰ
ͯͳ;
ͺͪ ͼͬͰ ͯ ͯ;ͫΓͳ ͻͪͲͷͳͻͳͪ ͼ;ͼͰͯͪ ͳ ͯΒ;ͰͻͪΔͳ ͼͪͬͰͲͳ͵ͪ Ͳͫͭ Ͱ;ͼͪͭͶͪͰͼͽͳ
ͼͽͪͬͬͪ ͵ ͫͳͽͳͺͳͽͪΔͪ
̾͌ ͼͰͺͬͳΒͪ ͺͻͰͯͪͶͰͽͳͷͪͬͳͳͯͻ;ͭͳͳͼ͵;ͰΔͪ́ͺͪ͵
̾͌
ͬͪΓͪ ͻͰͿͻͷͳͼͪͽͳ ͳ ͳ͵ͪ͵ ;Ͳ ͲͶ;ͻͪͯͰ ͳ ͼͶͪͬͯͫͳͽͰ ͵ͷͰͽͪͻͰ ͽͰͱͳͽͳ ͳ ͯͺͻͳͼͳͽͳ
ΔͰͷͻͪͼͺͪͯ;͇ͯͻͱͳͬͫͶͳ͵ͷͰΌ;ͯͻͱͪͬͳͳͽͰͭͻͪͳΒͪ
;Ͳͼͪ;ͬͪͯͻͱͪͬͳͼ;ͬͰͻͰͳͽͰͽͳ
ͪͳͪͶ-͵;Ͷͽ;ͻͳͳͯͰͽͳͽͰͽ
ͷͳͼͪΒͰͬͯͳΓͪ;ͺͻͷͳΓͪΔ;ͼͽͻͪͽͰͭͳΒͰͭͻͷͰͬͰΕͳͰ
ͲͰͷͪΓͪ
́ͼ͵;ͰΔͪ ͷͳͭͻͪͽͼ͵Ͱ ͵ͻͳͲͰ ͼ; ͰͭͯͪΔ; ͫΒͪͲͪ
ͺͪ ͳ ͺͪͻͪΒ; ͯ ͯͰͼ;ͬͰͻͰͳͲͪͳΒͰ ;
ͭͶͫͪͶͳͷͺͻͰͼͳͷͪ
;ͳͳͶͰͺͻͳͶͳͰͼͬͪͳͷ͌Ͳͽ
;ͬͳͷͭͶͫͪͶͳͼͽͳ͵ͳͷͳͲͪͲ
ͬͳͷͪ
ͺͻͰ;ͻͪΔͰͰ ͺͻͰͰ ͬͰͲͪͰ Ͳͪ ͬͶͪͼͽͳͽͳ ͯͻͱͪͬͳ ͼͽͪͽ;ͼ ; ͷͰΌ;ͪͻͯͳͷ ͯͼͳͷͪ ͳ
ͪ͵ͽ;ͪͶͰ ͼ;͵ͫͰ ͷͭ; ͫͳͽͳ ͺͶͳͽͳ͵ͳ ͬͰͷͪ ͽͰͽͰ ͆ͪ ͺͻͳͷͰͻ
ͼͳͳ ͬͻͬͰ ͬͶͪͼͽͳ ;
͊ͻͫͳΒͳ Ͱ ͫͳ ͼͷͰͶͳ Ͳͪ͵Γ;ͳͽͳ ͯͪ ΒͰ ͼ;ͯͪ ͽͲͬ ̓ͼͬͪ ͯ ͼͽͻͪͰ ͷͰΌ;ͪͻͯͰ ͲͪΒͰͯͳͰ ͺ
ͺͳͽͪΔ;ͼͳͬͪΔͪͬͶͪͼͽͳͽͰͬΒͼ͵Ͱͳͼͽͽͳͺͯͻ͵ͪΔΒ͵ͪΒͰͯΒͯͼͽͻͪͪ;ͼ;͵ͫ;̽ͪͽͳ
ͺͻͫͶͰͷͳͼͰͬͳͰͼͶΒͰͪͼͶͪͭͰ
;Ͳͷͭ;ΕͼͽͶͪ͵Ͱ͵ͷͫͳͪͽͻͳ͵ͰΔͳͬͳͳͷͺͶͰͷͰͽͪͳ
ΒͪͪͰͶͳ;ͺͻͫͶͰͷ̺ͪͶ;ͽͪͻͳͲͪͷ;͵ͷͫͳͪͳΒͳͼͺͻͰͽͯ;ͼͪͭͶͪͰͳͷͻͰͰΔͳͷͪͺ
ͺͳͽͪΔͳͷͪͯͼͪͺͻͰͷͪͷͪͶͳͷͪͻͯͳͷͪ– Ͱ͵ͪͪ͵ͽ;ͪͶͳͲͪͳΒ;ͳͬͳͯΓͳͬͼͽͪͪͭͰͯͳͳͶͳͼͽͪ
ͷͪͺͻͳͻͳͽͰͽͪͷΕͳͯͻͱͪͬͪ
219
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͬͳͺͻͰͼͳͫͳͶͳͼ;ͺͻͪΕͰͳ;ͬͰͻͰΔͰͷͳͯͪ͵ͷͺͪͽͳͫͳͶͪͳͽͰͻͰͼͪͼͽͻ;͵ͽ;ͻͪͪΒͷΕ
ͳΒͳͯͻͱͪͬͪͯͪͪΔͳͰͰͳͼ͵ͪͲ;ΒͰͬͳͰͽͺͻͼͽͳΒͰͯͳͼͽͬͺͻͰͯͳͲͪͲͬͳͷͪͼͬͰͽͼ͵Ͱ͵ͻͳ
ͲͰ ͑ͽͪͬͳͰ
͊ͬͰͽͼ͵ͳ Ͱ͵ͷͼ͵ͳ Ϳͻ;ͷ ; ̽ͪͬͼ;
ͭͯͳͰ
;͵ͪͲͪ ΒͰ ͪ ͻͪͼ͵ͶͰ ;;ͽͪͻ
Δͳ
ͪͺͼͽͻͿͳͻͪΒ;Εͳ ;ͼͺ ͪͳͪͶͰ ͼ;ͬͰͻͰͼͽͳ
;Ͳ ͺͽͻͰͫ; ͯͪ ͼͰ ͺͻͫͶͰͷͳ ͻͰͪͬͪΒ;
ͺͻͳͶͳ ͼͪͷͼͽͪͶ
ͪ ͺͶͪ; ͰͲͪͬͳͼͭ ͯͼͪ ͺͻͰͷͪ ͺͪͻͽͰͻͳͷͪ ; ̸ͶͳΒͪͼͳ ͊ ͯͻ;ͭͰ
ͼͽͻͪͰ
̓Ͷͳ ͈ͪ;Ͱͻ ΒͰ ͳͼͽͪ͵ͪ ͯͪ ΕͰ ̸ͷͰͻͳ͵ͪ ͯͰΒͼͽͬͬͪͽͳ ͼͪͷͼͽͪͶ ; ͪ͵ͪͳ ͯͪ ͪͺͪͯͰ
́ͻͪ͵
ͷͪ͵ͪͻͳ͵ͯͶͪͳͪͰͱͰͶͰͯͪΒΒͼͰͺͻͳͯͻ;ͱͳ͇ͬͰͪͼͽ;ͺͰͼͪͷͼͽͪͶͳͳͳͳΒͪ
ͽͳͬͪ;ͼ͵Ͷͪͯ;ͼͪͼͬΒͳͷͳΓͰͬͳͷͪ
͵Bͪͯͼ͵ͳͽͰͻͰͽͳͪͻ͉ͦͪͶͼͽ͊ͶͲͪͳΒͰ͵ͪͪͭ
ͬͰͽͪΒ͵ͻͪΒͪͭͶͫͪͶͳͲͷͪ ͊Ͷ
ͼͽͻ 272–273).
̀ͪͺͪͯͳͼͬͰͽͪͷͰͽ;ΒͰͺͻͬͻͪͲͻͰͯͺͳͽͪΔͰͯͪͶͳͼ; ͷͭ;ΕͰͳͼͽͳͼ͵ͪͼͪͻͪͯΔͪͳͼͶͳ
ͯͪͻͼͽͷͰΌ;ͪͻͯͳͷͪͳͯͻͱͪͬͪͷͪ;ͲͪͷͰ;ͲͪͶͳͰͷͰͻΒͰ
ͯͰͷͪͭ͵ͪͳͼͽ;ͺͪΔͪͳͺͽͻͰͫ;ͯͪͼͰ
͵ͪͷ;ͿͶͳͻͪΒ;Ͱ͵ͳͻͪͳΒͰͺͳΔͰͳͭͻͰͼͳ͆ͰͺͻͪͬͰΕͳͻͪͲͶͳ͵;ͳͲͷͰΌ;̾ͬͻͺͰͳ̾͌
ͺͻͳͶͳͪ
ΒͰͫͻΒͰͬͻͺͿͳͶͪ͵ΒͳͽͬͻͯͰͯͪͼͰ̾ͬͻͺͪ
ͪ͵ͳͲ;ͲͷͰͷͻͪͽͬͰ̹ͪͪͶ͵ͪ;ͯͰͬͰͯͰͼͰͽͳ
ͷͱͰ
ͺͼͳͽͳͯ;ͭͽͻͪΒͳͷͺͰͻͳͯͳͷͪͷͳͻͪ
;ͯͼ;ͪͺͰͻͳͯͰ͵ͻͬͪͬͳͻͪͽͬͪͪΔͰͷͽͶ;;
ͺͻͶͳͷ ͬͻͰͷͰͳͷͪ ̈́;͵ͼͰͷͫ;ͻ͵ͳ ͺͶͳͽͳͪͻ ͠;͵Ͱͻ ͬͰͶͳ ͯͪ ͪΒ ͵ ͼͰ ͺͻͽͳͬͳ ̾͌
Ͱ͵ͪ
ͼͪͷͫͳΌͰͬΒͳ͵ͪͭͻͫΓͪ )FGF
ͼͽͻ
̸ͽͪΒͰͼͰͫͰͶͰͱͰͳͷͭͻͫͬͳͷͪͳͻͷ
͋ͻͰΕͰͭͼͬͰͽͪ
ͺͪͳͫͳͬͰ͠;ͭͼͶͪͬͳΒͰ
ͪͳΒͳͷͼ;ͺͻͼͽͻͳͷͪͫͰͼͰͶͳͳͶͳΒͫͰͼͰͶ͵ͪͶͳ
ͻͪͽͬͳͳ; ͳΒ;ͯͰͼͽͻ;͵ͽͳͬͼͽΒͰ;ͽͳͼ;ͽ;ͺͻͪͬͶͳ͵ͯͪͪΔͰ̾ͬͻͺͰ
͌ͲͼͬͰͬ
ͳͷͪ ͼͽͪͬͳͽͪͺͻͰͷͪ ͵Βͳͷͪ ͺͼͽΒͳͯͳͻͰ͵ͽͪ͵ͻͰͶͪͳΒͪͳͲͷͰΌ;ͺͼͽͪ͵ͪ
̾͌ͳͺͶͳͽͳ͵ͰͼͽͪͫͳͶͼͽͳͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ͋ͳͷͼͽͪͬͬͳͷͪ͵ΒͳͷͪͼͰͪͭͬͰͽͪͬͪ
;Ͳͻ-ͺͼͶͰͯͳͪ ͬͰͲͪ ͰͬͰͽ;ͪͶͭ ͼͶͷͪ ̾͌ ͳ ͬͻͪΕͪΔͪ ͪͼͪ ; ͺͼͽΒ;ͭͼͶͬͰͼ͵Ͱ ͲͰͷΓͰ
ͳͷͺͶͳͳͽͼͰ ͺͽͬͻΌ;ΒͰͭͶͪͬͪͷͳͼͳΒͪ Ͱͬͻͺͼ͵ͭ ͺͻͽͰ͵ͽͻͪͽͪͳͺͶͳͽͳ͵ͰͯͷͳͪͳΒͰͪͯ
ΒͰͯͳͷΔͰͳͷͯͰͶͷ͌ͷͰͼͽͯͰͷ͵ͻͪͽͼ͵ͭͺͽͰͳΒͪͶͪ̾͌
Ͳͪͼͬͪͭͪͻͪͬͺͻͪͬͷͺͪͻ
ͽͰͻͼͽͬ;
ͼͽͻͪͬͳ ΔͰͳ ͬͯͰΕͳ ͺͻͽͪͭͳͼͽͪ ͯͪ ΕͰ ͼͰ ͵ͼͽͻ;͵ͳΒͪ ;ͻ;ͳͽͳ ͵ͪ ͵;Ͷͪ ͯ
͵ͪͻͪͽͪͽ͵ͻͳͬͪΒ;ΔͰ;ͺͶͳͽͳ͵;ͺͲͪͯͳ;ͺͽͻͰͫͳ͵ͽͻͶͭͷͰͪͳͲͷͪͪͯͳͷͲͰͷΓͪ
ͷͪ͵ΒͰΒͳͼ;ͪͺͽͻͰͫͷͳͬ;ͽͫͱΔͰͭͯͰͷ͵ͻͪͽͼ͵ͭͻͪͲͬΒͪ
ͅͰΌ;ͽͳͷ
;ͷͰͼͽΒͪ͵ͳͼͺΓͳͭͻͪͳͪ̾ͬͻͺͰͳͼͶͪͫͳ;;ͽͻͪΔͳ
ͬͳͲͳΒͪͼͰͺͻͰͫͻͪ
ͲͳͶͪ ; Δͳͬ; ͯͳΒͪͷͰͽͻͪͶ; ͼ;ͺͻͽͼͽ
ͳͷͰ ΒͰ ͵ͻͳͲͪ ̾͌ ͺͼͽͪͶͪ ͬͳͯΓͳͬͳΒͪ
ͪ ͼͽͪͫͳͶͼͽ
ͺͽ͵ͺͪͪ;ΔͰͳͷͽͰͷͰΓͳͷͪͪͼͪͷͷͳͲͬͻ;͊ͬͰΒͰͽͯͺͻͳͰͶͯͪͼ;ͷͪͶͰͯͻͱͪͬͰ̹ͪͪͶ
͵ͪ;
ͬͳͯͰͬͳ ͯͪ ͼͰ ͰͬͻͺͻΒͰ͵ͪͽ Ͷͪͭͪ ͻͪͼͺͪͯͪ
ͼͬͰ ͬͳͰ ; ͺͻͳͶͳͳ ͳͲͰΔͪ ͼͽͪͬͪ ͯͪ ΒͰ
ΔͳͬͪͷͯͰͻͳͲͪͳΒͪͳͯͰͷ͵ͻͪͽͳͲͪͳΒͪͰͽͽͼͪͷͰͲͫͭͼͰͫͰͱͰͶͰ
ͽͰͯͪΒͰ;ͼͶͬΓͪͬͪΔͰ
ͯͫͳͻ͵ͻͪͽͳΒͰ̾͌ͳͺͯͳͶͪͱͰΔͰΔͰͳͷͲͪͽͰͬͳͷͪͯͻ;ͭͻͪͲͻͰͯͳͷͽͳͬ̽ͪΒͰ;ͼͬͪΒͪΔͰͼͽͪ
ͯͪͻͯͳͲͪͳΒͰͰͬͻͺͼ͵ͳͺͻͪͬͳͶͪͺͪͪΔͪͲͪͺͻͪͬͫͶͳ͵ͯͷͳͪͳΒͰͪͯͷͪΔͳͷͪͻͯͳͷͪ
͵ΒͳͼͽͻͰͷͰ̾͌
ͼͬͰͯͳͳ͵ͶͼͽͯͪΒͰͼ ͰͶͰͷͰͽͳͷͪ͵ͻͳͲͰͼ͵ΒͳͷͼͰͼ;ͳͶͪ̾͌;ͺͻͰͯ
ͳͪͳͭ;ͫͳͽͪ͵ͶͳͯͰͻͼͽͬͪͬͰͲͪͲͪͶͳͼͽ͵Β;ͫͳ͵ͻͪͼͳͶͳͪ;ͽͻͳͽͰͽͳͪͻͳͲͷͪ́ͼͽͬͻͰͷͰ
ͻͳͭͳͯͼͽͲͪͽͰͬͪͺͻͰͷͪͲͰͷΓͪͷͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
;ͲͰͼͺͻͰͷͼͽͳͪͪΒͼͳͽͳΒͰ;ͼͽ;ͺ͵Ͱͳ
ͺͻͪ͵ͽͳͰͶͪ͵ͳͰ
ͺͽͬͻΌ;Β;ͯͪΒͰͰͬͻͺͼ͵ͪͫͳͻ͵ͻͪͽͳΒͪͰͪ͵ͶΔͰͪͺͪͻͽͰͻͼ͵ΒͼͪͻͪͯΔͳ
ͽͰ ͯͪ ΒͰ ΔͰͲͳͪ ͵ͷ;ͳ͵ͪͳΒͪ ͼͪ ͲͰͷΓͪͷͪ ͺͻͳͼͽ;ͺͳͪͷͪ – ͳͯͰͽͳͪ ͯͼ; ͯͷͳͪͳΒͰ ͳ
ͭͶͭͺ͵ͻͪͬͪΔͪ
220
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
͊ͬͰͯͳͼͷ̸͇ͯͪ͆͋ͼͪͬͰͲͺ͵;ͪͬͪͯͪͺͻͰͯͼͽͪͬͳͯͰͶͬͪΔͰ;ͼͬͰͽͶ;ͬͰͼͰΕͪΒͼͽͳͳ
ͼͬΒͰͺͼͽΒͪΔͰͺͻͳͶͪͭͯͳ͵;Ͷͽ;ͻͳͷͯͰͻͭͷͪͻ͵Ͱͽͳ͈ͭͪͻͰͷͪͽͷͼͽͪͬͳͽ;
ͪͰͳͲͻͪ
ͱͪͬͪͯ;ͼͰͺͪͻͪͽͭͺͻͳͺͪͯͪΔͪ
ͬͰΕͪͼͽΒͳͯͪͼͰͺͻͰͯͼͽͪͬͳ͵ͪͻͰͶͪ͵ͼͳͻͪΒ;ΕͳͼͰͭͷͰͽͰͽͪ͵
ͲͪͽͬͻͰͲͪͲͪͳͽͰͻͰͼͬͪͰͲͰͷΓͰͼͺͻͰͷͰͯͪͺͽ;Β;͵ͯͰ͵ͼͲͪΒͰͯͳ͵ͰͫͰͲͫͰͯͼͽͳͳͯͻ;ͭͳ
ͬͻͰͯͼͽͳ͇ͼͽͪͽͪ͵ͼͬͰͽͪ
ͳͲ;ͲͰ̸ͬ͊̽
͵ΒͪΒͰͬͯͰΕͪͼͪͭͪͬͭͼͪͬͰͲͪ
ͶͪͽͰͽΒͰͺͰͻͳͺͳͻͪ
͵ͪͺͯͻ;ΒͰͼ͵ΒͰͭͯͶͪͲͳͺͻͰͽΔͪͯͽͰͻͻͳͲͷͪ
ͺͪͼͰBͷFΕͰͺͳͽͪΔͰͲͪͽΒͰͫͪͽͺͯͻ;ΒͰ
ͭͰͬͳ;͵ͿͶͳ͵ͽ;ͼͺͶͳͽͳ͵ͷ ̸͇͆͋
͆ͰͻͰͽ͵
ͪͷͰΕͰͼͰͻͪͲ;ͷͰͬͪΔͰ̸͇͆͋ͪͶͳΒͪͼͰ͵ͬͪͶͳͽͪͽͳͬͯͻ;ͭͪͳΒͰ;ͯͼ;ͪͬͻͰͷͰ
ͯͺͻͰͽͻͳͯͰͰͳΒͰ͆Ͱ͵ͪͯͪΒͰͽͳͽͳͶͪͳͽͰͻͰͼͰ͵ͻ;ͺͭ͵ͪͺͳͽͪͶͪͬΒͳͷͼͻͰͯͼͽͬͳͷͪ
ͪͯͪͪͼ
ͽͫͱ ͼͽͬͪͻͪ ͳ ͼͳͭ;ͻͪͬͪ ;ͼͶͬͰ Ͳͪ ͯͰͷ͵ͻͪͽͼ͵Ͱ ͼͽͪͯͪͻͯͰ ͳ ͺͽͻͰͫͰ ;ͶͪͭͪΔͪ ; ͲͰͷΓͰ ͵ΒͰ
ͳͬͰͼͽͳͽͻͳͷͪͳͲͭͶͰͯͪΒ; ͰͼͪͷͺͻͳͬͶͪͬͰΕͳͼͽͪͫͳͶ͢ͳͬͪͫͳͻ͵ͻͪͽͼ͵ͪͻͭͪͳͲͪͳ
Βͪ
;ͺͻ͵ͼͼͳͶͳ
ͺͼͽͪΒͰͼͬͰͿͶͰ͵ͼͳͫͳͶͳΒͪ
ͼͬͰͬͳͰͳͬͳͶͪ
ͯͳͼ͵ͻͰͽͳͰͪͷͰͽΓͳͬͻͰͭ;
ͶͪͽͳͬͪͅͰΌ;ͽͳͷ
ͼͪͭͪͬͭͽͻͰͯͪͳͽͪͬͪͼͰ;ͳͲͷͰΔͰΒͬͳͲͳΒͳͺͻͰͷͪ͵ΒΒͺͻͷͽͳͬͰ
ͺͻ;͵Ͱ ͯͻͪͱͪͬͪΒ; ͳ ͺͭͶͰͯ ͪ ͼͬͰͽ Γ;ͯͼ͵ͳ ͬͻͰͯͼͽͳ
Ͱ ͼͶ;ͱͰΕͳ ͼͪͷ ͺͳͼ; ͪͷͰΔͰͷ
͵͵ͻͰͽΒͪͷͰͳ͊ͽͭͪͫͳͻ͵ͻͪͽͳΒͪͪΒͬͳͳͰͽͪͻͪͬΒͰͳͺͶͳͽͳ͵ͰͷΕͳ
ͳͯ;ͼͽͻͳΒ
ͼ͵ͳͷͪͻ͵ͰͽͳͭͳͰͯͳͲͪͷͭͻͪΌͪͼ͵ͭͺͰͻͼͪͶͳͲͷͪͪͼͽΒͳͯͪ;ͫͶͳͳ;ͼͽͻ;͵ͽ;ͻ;ͳͷͰΌ;
ͼͫͺͬͰͲͪ;ͰͶͳ;̺ͻͰͯͼͽͳ̸͇͆͋ͷͳͼͳΒͰͼͰͷͰΌ;ΔͰͳͷͼͳͳͷͪͳͺͻͽͪͭͳͼͽͳͷͪ
Ͱ͵ͻͳͽͳ͵ͳ ;ͺͽͰ Ͱ ͯͬͯͰ ; ͼ;ͷΔ;
ͼͳͷ ΔͰͭͬͰ Ͱ͵ͷͼ͵Ͱ ͯͻͱͳͬͼͽͳ ͲͪͼͬͪͰ ͪ
ͿͳͪͼͳΒͼ͵ΒͺͶͳͽͳͳͺͻͪͬͰͯͳΒͰͭͻͪͼͺͻͰΌͳͬͪΔͪͳͲͯͬΒͰͳͼͻͰͯͼͽͪͬͪͶͪͳͪ
͠Ͱͯͯ͵ͻ;ͳΒͪͶͳͺͳͽͪΔͪΒͰͼͽͰͳͯͳͶͰͷͪ;͵ΒΒͷͰͻͳͳ͵ΒͳͷͽͰͷͺͷͼͰͺͻͰͼͳͼͽͪ
ͯͪͻͯͳͲͪͳΒͰͯͪͪͼͼͽͬͪͻ;Β;ͼͫͲͳͻͷͪΔͳͬͺͻͳͼ;ͼͽͬ;ͻͪͲͶͳͳͽͳͷͫͶͪͼͽͳͷ͈ͪͰͭ
ͯͰͼͷͯͽͳͺͻͰͼͪͺͻͳͶͳͯͪͶͰ͵
ͺͪͼͰͭͶͫͼ͵ͰͺͽͳͳͺͳͽͪΒ;ͳΒͰͶͳͼͽͻͪͯͳͷͺͶͰͷͰ
ͽͳͻΔͪ;ͳͿͳ͵ͬͪͳͫͻͪͲͪͪͺͪͪΔͪͼͫͲͳͻͷͪͰ͵ͪͺͯͻ;Βͪͳͺͪ͵Ͱͺͻ͇ͪͬͯͪͼ
ͫͳͽΒͰͷͪͳͿͰͼͽͯͼ;ͼͽͬ;ͫͶͳͰͳͼͽͪͯͪͻͯͪ͵ΒͳΒ;ͬͰ͵ͳͼ;ͬͶͪͯͪͶͳ;Ͳͪ͵ͯͪͬΒ
ͺͻͪ͵ͼͳͺΒͰͯͳͳͫͶͪͼͽͳͱͳͬͽͪ
͌ͷͰͯͳͳͼ͵ͳͷͪ;͵ͪͷͪ
ͪͺͼͰͫ;ͭͰͰͽͳͳ
ͳͼ;ΒͪͼͰͰͽͳ͵ͰͭͻͪͳͰ;Ͱ͵ͳͷͺͼͽ;ͺ
ͳͷͪ
ͽͰͫͳͼͰ;ͻͪͲͶͳͳͽͳͷͲͰͷΓͪͷͪ;ͺͻ͵ͼͺͻͳͷͰͳͰͬͰͽ;ͪͶͳͼͽͳͺͻͰͯ;ͻͪͻͰͪͭͬͪͶ
ͪͻͪͲͶͳͳͽ ͪͳ͆ͪͺͻͳͷͰͻ
̾ͽͳ͵ͳ͵ͷͳͽͰͽ̸ͷͰͻͳ͵ͭ;ͯͻ;ͱͰΔͪͲͪͻͰͺͻͯ;͵ͽͳͬ;ͷͰͯͳ
ͳ; ͼͷͪͽͻͪ ͯͪ ΒͰ ͽ͵ͷ ͬͰͽͪ͵Ͱ ͺͶͯΔͰ ; ͬͰͽͰͻͳͪͻͼ͵Β ͺͻͪ͵ͼͳ ͼͽͪͯͪͻͯͪ ͺͻͰͯ;ͻͪ
ͺͯͰͶͳͽͳͰ͵Ͷͳ͵ͯͪͪͼͽͪͻͰͷͫͻͳͪͯͬͪͳͪͽͪΒͪͳ͵ͻͰͳͻͪͽͳͫͶͳͲͪͰ͇ͬͪ͵ͪͬͲͪͬͪͽ
ͫͳͫͳ ;̸͊̽Ͱͽͳ͵ͳͺͻͳͬͪͽΓͳͬͳ;ΔͰͭͬͷͺͻͰͰΔ;ͪΓ;ͯͰ
ͯ͵ͫͳͭͰͰͽͳͪͻͲͪͽͪ͵
Ͱͽ;̺ͰͶͳ͵Β̹ͻͳͽͪͳΒͳͳͲͭ;ͫͳͶͳͰ;ͲͪͻͪͯͳͲͪͬͻͳ;Ͳͪͽͬͻ; ́ͶͳΕ
ͼͽͻ 3).
̸͵ͭͶͫͪͶͳͺͻΒͰ͵ͽͯͷͳͪͳΒͰ
ͲͪͼͬͪͪͼͽͪͯͪͻͯͳͲͪͳΒͳ
ͬͰΕͰͺͽ;ΒͰͻͰͪͶͼͽ
ͻͪͲͶͳͳͽͳ͵;Ͷͽ;ͻͪ– ͰΕͰͫͳͽͳͻͰͪͶͪͳΔͳͬͪͺͽͺ;ͪ͵ͪͺͳͽ;ͶͪͳΒͪ
͵Β;Ͱͷͭ;ΕͪͬͪΒ;
ͷͰͼͽͪͽͳͫͭͪͽͼͽͬ
ͼͶͱͰͼͽͳͯͳͪͷͳͼͽͺͻͳͻͯͳͳͯͻ;ͽͬͰͳͫͶͳ͵ͪͱͳͬͽͪ
͇ͼͫͳͽΒͰͬͪΒͺͽΔͳͰͺͻͳΒͰͷΓͳͬͺͻͰͺͽͰͽͷͳͺΒͰͯͼͽͪͬΓͰͷͷͰͽͪͶͳͽͰͽ;ͺͻͪͬͰ
Β;ͻͳͼͺͻ;ͯͰͳΒͰ ͵Βͪ ͪͼͽΒͳ ͯͪ ͼͰ ͪͯͻͰͯͳ ͱͳͬͽ; ͳ ͯͪ ͭͪ ͼͳͻͷͪͳ ̻ͶͫͪͶͳͲͪͳΒͪ ΒͰͼͽͰ
ͺͻͰͼ ͼ ͰͺͻͰͯͬͳͯΓͳͬͳͷ ͺͼͶͰͯͳͪͷͪ ͺ ͼͬͪ͵; ͺΒͰͯͳͪ; ͯͻͱͪͬ;
ͺͻͰͷͯͪ ͺͰͻͰͺͳΒͪ
221
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͻͱͪͬͰͼ;ͬͰͻͰͳͲͪͳΒͰ ͺͻͰͯͪͶͰͽͷͼͽͪͯͪͻͯͳͲͬͪͳͫͻͪͲͪͪͷͳΓͰΔͪͳͺͻͪ͵ͼͰ ͺͻ;ͱͪ
ΒͪͼͺͻͰͺͲͪͽΓͳͬͪͺͻͽͳͬΓͰΔͪͳͽͺͻͰ
́ͺͪ͵
͵ͪ͵ ΒͰ ͷͭ;ΕͰ ͼͪ;ͬͪͽͳ ͯͻͱͳͬ ͳͯͰͽͳͽͰͽ ͲͰͷΓͰ ͺͻͳͼͽ;ͺͳͰ ; ;ͼͶͬͳͷͪ ͵ͪͯͪ
Ͳͪ͵ͯͪͬͼͽͬ̾͌ͽͻͰ;ͽͫ;ͬͪͽͪ͵ͼͽͻͪͳͪ
ͼͺͻͼͰͳͷͭͯͳΔͳͷͻͪͼͽͷ–
ͳΓͪͯͪͭͅ;ͶͳͼͰͼͪ;ͬͪͽͳͽͰͷͰΓͰͬͻͰͯͼͽͳͺΒͰͯͳͪͰͪͳͪͶͰ͵;Ͷͽ;ͻͰͺͻͰͯͭͻͷ
ͳͷͻͷͪͽͳͬͳͷͺͻͰͽ͵ͷΒͰͯͭͼͪͼͬͳͷͯͻ;ͭͪͳΒͰͭͼͬͰͽͪ
͵ΒͳͽͰͱͳͯͪΒͰͯͳͼͽͬͰͳͽͰͻͰͼͳ
ͼͽͪͯͪͻͯ ͳͷͺͶͰͷͰͽͳͻͪ ͪ ͵ͷͺͶͰͽͪ ͯ;ͬͳ ͳ ͿͳͲͳ͵ͳ ͺͻͼͽͻ ͲͰͷΓͰ ͺͻͳͼͽ;ͺͳͰ ̀ͪ
ͷͪͶ;ͲͰͷΓ;ͽΒͰͷͯͰͻͳΒͰͳͺͽͬͻͯͪΔͰͰͷͯͰͻͳͲͪͳΒͰͪ͵ͼͰͫͻͳͰΔͰͲͳͪ͵;Ͷ
ͽ;ͻͪͺͻͶͼͽ
͈ͼͷͪͽͻͪͼͺͲͳͽͳͬͳΒͰͼͽͻͪͰ
ͲͪͯͳͬΓͰΔͰΒͰͳΔͰͳͪͯͪΒͰ;ͷͪͶΒͳͽͻͪͯͳͳͪͶΒ
ͪͶͳͷͪͷͰ;ͻͰΌͰΒ͏ͻΒ̻ͻͳ
ͺͯͭͻͳ͵ͳ̾ͯ;͵ͰͽͪͻͯͯͰͰͷͫͻͪͯͷͪͻͽͪ
ͺͻͰͬͰ ͼͽͻͪͪ Ͱͬͻͺͼ͵ͳ ͺͻͺͳͼͪ ͵Βͳ ͼͰ ͯͼͰ ͪ ͺͻͰͽͺͻͳͼͽ;ͺͳ ͺͻͰͼ ; ͼ͵Ͷͺ;
Ͱͬͻͺͼ͵ͳͳͽͰͭͻͪͳΒ͇ͪͬͰͳͯͻ;ͭͰͺͻͺͻͪͽͰͪ͵ͽͳͬͼͽͳ̾͌ͰͷͱͰͿͳͪͼͳͻͪͽͳ;ͺ;ͷ
ͫͳͷ;
ͬͰΕͯͰͽͻ͵ͬͪͼͼͳͲͰͷΓͪͺͻͳͼͽ;ͺͳ͇ͪͬͰ͵Ͷͼͽͳ
ͺͻͪΕͰͰͻͭͪͳͲͪͳΒͷ
ͯͳͪͷͳ͵ͷͳͻ͵ͬͳͷͪ
͵ͪͳ;;ͽͻͪΔͳͷͽͺͻͳͷͪ
ͺͻͰͯͼͽͪͬΓͪΒ;ͼͽͪͶͳͺͽͰͳΒͪͶͯͻ;
ͽͬͰͰͳͺͶͳͽͳ͵ͰͪͺͰͽͼͽͳ́ͺͪ͵
ͺͻͳͯͪͬͪΔͰͬͰΕͰͭͲͪͪΒͪͺͶͳͽͳ͵ͳͷͳͷͰΌ;ͪͳͪͶͳͷ
ͰͭͰ͵ͷͼ͵ͳͷͺͳͽͪΔͳͷͪ
ͽͰͱͳͬΓͰͳͯ;ͼͶͪͪͳͼͽͻͳΒͼ͵ͪͺͻͪͬͪ
ͳͲͬͪͼͽͰͭͪͰͬͻͺ
ͼ͵ͳͷͯͰͶͪ͵ͽͻͶͰ
ͳͼ͵ͪͲͪͫͳ̹ͪͪͶ͵ͪ;ͼͪͼͬͳͷͳͲͬͰͼͯͰͼͽͻ;͵ͽͳͬͳΒͰͺͼͶͰͯͳͰͼͭͶͰ
ͷͳͷͻͳͲͳͳͷͪ͆
ͳͺͬͷͺͳͽͪΔ;ͳͷͪͺͻͳͶͳͰͼ;ͭͶͪͼͳͪ
͋͵ͷͳͭͯͳͰͯͭͯͳͶͪͼ;ͼͰͯͬͪ͵Γ;ͪͷͷͰͽͪ;ͻͰͬͳͽͪͶͳͲͬͪΔ;ͫͰͲͫͰͯ
ͼͭͺͽͰͳΒͪͶͪͺͶͳͽͳ͵Ͱ̾ͬͻͺͰ͋ͼ;ͺͻͳͳͺͳΒͰͶͪͺͶͳͽͳ͵̺ͪͳ͵ͽͻ͇ͪͻͫͪͪ
͵Β;ͼ;
ͪ͵ͺͰͽͳ͵ͻͳͽͳ͵ͪͲͫͭͲͪͽͬͪͻͪΔͪͭͻͪͳͪͺͻͰͯͳͷͳͭͻͪͽͼ͵ͳͷͽͪͶͪͼͷͯͳΒͰͺͰͶͰ
ͺͻͪ͵ͽͳ͵ͬͪͽͳͳͯͻ;ͭͰͰͬͻͺͼ͵ͰͲͰͷΓͰ̽ͻ;ͭͳͷͷͰͪͽΒͰͽͻͳΒ;ͷͿͶͪͯͼ͵ͭ͵ͪͯͳͯͪͽͪͪͅͻ͵ͪ
͉;ͽͰͪͪͺͪͻͶͪͷͰͽͪͻͳͷͳͲͫͻͳͷͪ
ͳΒͳͷͺͻͪͲͷͫͳͼͰͷͳͳͷ;ͷͺͻͰͼͽͪͶͭͳͯͰͽͳͽͰͽͼ͵ͭ
͵ͻͰͯͳͫͳͶͳͽͰͽͪ ̾͌ ͼͪͼͬͳͷ ;ͻ;ͳ ͇ͬͳ ͷͷͰͽͳ ͼ; tͼͺ;ͼͽͳͶͳ ͪ ͲͰͷΓ;i ͪͯͷͰ; Ͱͬͻͺͼ͵;
ͫͳͻ͵ͻͪͽͳΒ;
ͪ ͺͶͳͽͳ͵Β ̾ͬͻͺͳ
ͪ͵ ͼͰ ͳͲͬ;͵; ͺ;͵Ͱ – ;ͯͪ;Ͷͳ ͬ; ͪͼ; ̀ͪͪΒ ͬͳ
ͺͫͰͯͪ Ͱͽ ͯͳΒͰ ͺͽͬͻΌͰ ΒͰ ͳͽͪ ͷͪΔͰ ͲͪͪΒͷ ͺͫͰͯͷ ̾ͷͪ;ͰͶͪ ͪͅ͵ͻͪ ͪ
Ϳͻͪ;ͼ͵ͳͷͺͻͰͼͰͯͳ͵ͳͷͳͲͫͻͳͷͪ
̸̸̸͉̻͇̹̽́̈́̈́́̀͏̸́͠
̻ͶͫͪͶͳ ͺͻͰͼͳ ͼͽͪͬͳͶͳ ͼ; ͼͪͱͰ ͺͼͶͰͯͳͰ ͪ ͼͽͻ;͵ͽ;ͻ; ͻͪͯͪ ͳ ͺͻͳͬͻͰΌͳͬͪΔͪ
ͳͻͷ ͼͬͰͽͪ ̹ͱ ͅͳͶͰͬͳΕ ͪͺͼͽͻͿͳͻͪ ͭͶͫͪͶͳͲͪͳΒͼ͵Ͱ ;ͽͳͪΒͰ ͳ ͪ ͽͻͪͼͿͻͷͪͳΒ;
ͻͭͪͳͲͪͳΒͰ ͻͪͯͪ ͇ͪ ͼͰ ͳͼͺΓͪͬͪ ͵ͻͲ ͼͷͪΔͳͬͪΔͰ ͬͰͶͳͳͰ ͻͭͪͳͲͪͳΒͰ
;ΒͰͯͪͪͬͪΔͰ
ͻͪͼͺͯͰͶͰͷΕͳ; ͻͭͪͳͲͪͳΒͳͳͯͼͽͻͪΔͳͬͪΔͰͳͲͻͭͪͳͲͪͳΒͰΔͰͳͼͺͻͰͯͳͿ;͵ͳΒͪ
ͅͳͶͰͬͳΕ
ͼͽͻ
͆ͪͽͪΒͪͳͭͶͫͪͶͳͲͪͳΒͪ;ͽͳͼ͵;ΒͰͺͰͪͽͿ;͵ͳͪͶΒͻͪͳ
ͪͶͼͽͳͻͭͪͳͲͪͳΒͰ
;ͲͺͪͻͪͶͰͶ;ͯͳͼͿ;͵ͳΒ;ͰͭͲͳͼͽͰͳΒͪͶͰͼͽͪͫͳͶͼͽͳͺΒͰͯͳͪͪͳ
ͻͪͯͳͼ͵;ͺͳͪ͌ͻͶͳ̹Ͱ͵ΒͰͭͶͫͪͶͳͲͪͳΒͼ͵ͰͺͻͰͼͰͬͰͲͪͲͪͼͬͰͺͽ;Ͷͭͳ͵;ͻͳͲͳ͵ͪ
ͷͰΌ;
͵Βͳͷͪ ΒͰ ͺͻͰͺͲͪͽΓͳͬͪ ͳ ͿͳͲͳͷͳΒͪ ͰͽͻͪͶͳͲͬͪͭ ͽͻͱͳͽͪ
͵Βͪ ͪͷͰΕͰ ͼͬͰ ͬͰΕ;
222
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
͵͵;ͻͰͳΒ;ͳͲͷͰΌ;ͻͭͪͳͲͪͳͳͪ͵ͽͰͻͪͺͻͳͬͻͰͯͰ͉ͪͼͺͯͰͶͪͻͳͲͳ͵ͪͲͪͷͰΔ;ΒͰͳͺͽͳͼ͵;ΒͰ
ͺͱͰΓ;ͯͳͼͽͻͳͫ;ͳΒ;ͯͫͪͻͪ;͵͵ͻͰͽͷͯͻ;ͽͬ;
ͦͰͻͰͷͳ͉ͳͿ͵ͳ ͳͼͽͳͰ ;ͫͻͲͪ ;͵ͳͯͪΔͰ ͻͪͯͳͷͭ;Εͼͽͳͺͻ;Ͳͻ͵ͬͪͽͰͳ͵ͳͷ
ͽ͵ͻͳΕͳͷͪͳ͵ͻͺͻͪͽͳͬͷͭͶͫͪͶͳͲͪͳΒͷ
ͽͯͬͯͳͯͽͭͪͯͪͼ;Γ;ͯͳͼͬ;ͭͯͰͲͪͫͻͳ;ͽͳ
ͲͪͼͬΒ;ͫ;ͯ;Εͼͽ ͉ͳͿ͵ͳ
ͼͽͻ
͉ͳͿ͵ͳͺͻͰͯͬͳΌͪͯͪΕͰͼͺΒ͵ͷͺΒ;ͽͰͻͼ͵ͰͳͫͳͽͰ
Ͷ͵ͰͻͰͬͶ;ͳΒͰͲͪͺͰͽͯͰͰͳΒͪ;ͭͪͼͳͽͳ ͽͻͪͯͳͳͪͶ;ͺΓͺͻͳͬͻͰͯ;;ͼͶͰͯͷͪͳͺ;ͶͪͳΒͰ
ͷͶͰ͵;Ͷͳͷͪ;ͶͪͫͻͪͽͻͳΒͪͷͪͳͳͲͪͲͬͪͽͳͰ͵ͷͼ͵;͵ͻͳͲ;;ͲͰͷΓͪͷͪ͋ͻͰΕͰͭͼͬͰͽͪ
͵ΒͰͼ;ͻͳ
ΒͰͽͳͼͪͰͪ;ͲͭͪΒͪΔͰͳͺͶͪͼͷͪͫͳΒͰͯͰͺͻͰͺͲͪͽΓͳͬͰ͵;Ͷͽ;ͻͰ
͏ͰͽͻͪͶͳͲͬͪͪ ͺͻͳͬͻͰͯͪ ΒͰ Ͱ͵ͼͽͻͰͷ ;ͭͻͲͳͶͪ ͯͷͪΕͰ Ͱ͵ͷͳΒͰ ͳ ͻͪͲͫͳͶͪ Ͷ͵ͪͶ;
͵ͷͺͪ͵ͽͼͽͷͪͶͳͲͪΒͰͯͳͪ
͵ΒͰͼ;͵ͪͻͪ͵ͽͰͻͳͼͪͶͳͬͳͽͪͶͼͽ
ͼͽͬͪͻͪͶͪͽͬͳͽͻͪͯͳͳͪͶͰ
ͬͰͽͳͰ̓ͪ͵ΒͰͰͽͻͪͶͳͲͬͪͪͺͻͳͬͻͰͯͪͼͬͰͻͪͲͭͻͪͪͽͳΒͪ
ͽͰͰ͵ͷͼ͵ͳͳͰ͵Ͷ͵ͳͼͬͰͺͻ
ͫͶͰͷͪͽͳͳΒͪ
̺ͰͯͰͶ ̹Ͱͻͳ ͺͻͰͯͶͪͱͰ ͺͬͻͪͽͪ͵ Ͷ͵ͪͶΒ ͺͻͰͻͪͷͫͰΒ ͺͻͳͬͻͰͯͳ
ͭͯͰ ΒͰ ͽ
ͷͭ;ΕͰ ̹Ͱͻͳ
ͼͽͻ
͌͵ΔͳͲͳ̻ͶͫͪͶͳͲͪͳΒͪ
͵Β;ͼ;ͺͻͳͻͰͯͳͶͳͦͰͻͳͪͯͅͰͻͳ̾ͯͬͪͻͯ
̻Ͷͯͼͷͳͽ
ͺͻͬͶͪͳ ͼͰ ͳͯͰΒͪ ͯͪ ;ͺͻͰͯ ͼ ͬͳͷ ͺͻͫͶͰͷͳͷͪ ͳͯͰ ͳ ͫͻͪͲͬͪΔͰ ͺ Ͳͪͺͪͯͷ
ͫͻͪͼ;
ͼͬΒͰͬͻͼͳͰͬͻͺͰͽͻͳͳͷͯͰͶ͵ΒͳͯͬͪΒͪͯͰ;ͯΔͳͬͰ͵;Ͷͽ;ͻͰͳͽͻͪͯͳͳΒͰ
͇ͬͪͫͻͪͲͬͪͺͻͪ͵ͼͪ;ͺ;Ε;ΒͰͪ;ͯͪΓͰͰ;ͳͬͰͻͲͪͶͰͻͰͼ;ͻͼͰ
͵Βͳͺͯͼͽͳ;͵;Ͷͽ;ͻͼͪͷ
ͺͻͳͪΔͰΓ;ͯͳ;ͷͪͶͳͷͲͪΒͰͯͳͪͷͪ
ͺͯͼͽͳ;ΕͳͬͰͽͪ͵;ͼ͵;ͯͳ;ͳ͵͵;ͻͰͳΒ;;Δͳͷͪ
͠Ͱͯͪͯ;ͲͻͪͲͪͺͬͻͪͽͪ͵Ͷ͵ͪͶΒͼͪͲͳͳͪͳͪͶͷͺͬͰͻͰΔ;;Ͱ͵ͷͼ͵ͳͷͯ
ͼͳͷͪͺͻͰͯͼͽͪͬΓͪ͆Ͱͷͪ͵ͪ 0ͶͳͬͰͻ͑ͬͰͫͰͶ
ͺͻͳͬͻͰͯͳͬͳͲͳͪͻͳͲ͍ͻͪ͵Ϳ;ͻͽͪ
ͪͺͼͽͻͿͳͻͪ
ͼͶͳͯͪͻ;ͺͻͪ͵ͼ;Ͱͷͪ͵ͰͰ͵ͷͳΒͰ
ͭͯͰͬͰͶͳ͵ͪͺͻͰͯ;ͲͰΕͪͺ;ͽͰͷͺͻͰͲͪͺͷͪͱ;ͷͪͶͳͷͳͼͻͰ
ͯΔͳͷͺͻͰͯ;ͲͰΕͳͷ͉ͪͪΒͪͻ͍ͯͻͶͳͳͲͺͻͳͬͻͰͯͰ͵ͷͻͰ;͍ͻͪ͵Ϳ;ͻͽ;ͺͽͰͳͻͪͺͼͰͫͰ
ͺͻͭͻͪͷͰͲͪͲͪͯͻͱͪͬͪΔͰͻͪͯͳ͵ͪ;ͿͳͻͷͳͳΔͳͬͬͳͰͪͳͪͶͳ͵ͪͻͪ͵ͽͰͻ͈ͻͰͯ;ͲͰΕͪͼ;
Ͱͽͻͳ ͳͼͽͻͪͱͳͬͪ͵Ͱ ͺͻͪ͵ͼͰ ͳ ͺͻͪͶͪͲͪ͵ͪ
ͪ ͼͪͻͪͯΔͪ ͼͪ ͵Ͷͪͷͪ ͳ ;ͳͬͰͻͲͳͽͰͽͳͷͪ ΒͰͪ
ͬͳͼ͵ͷͳͬ;͌Ͱͳ͵Ͱ͵Βͳ ;ͿͪͫͻͳͳͯͫͳΒͪΒ;ͷͰͼͰ;ͺͶͪͽ;ͪͯͭͶͰͯͪΒ;ͷͰͽͻͳ
ͯ͵ͳͼͺͳ
ͽͪͺͳͽͪΔͪͼͪͼͽͪͬΓͪΒ;ͳͼͪͷͳͼͺͳͽͼͺͻͬͯͰΓ;ͯͳͳͲͺͻͳͬͻͰͯͰ͵ͷͻͰ ̸ͬͪ͵;ͷͬͳΕ
2017).
͊ͺΒͽͰͻͳΒͰͳͺͻͪ͵ͼͰͳΒͰͼͪͷͯͰ͵ͶͪͻͪͽͳͬͪͿͶͼ͵;ͶͪͬͰΕΒͰͯͪͯͼͶͳͯͪͻͳͼͽͳ͵ͳͫͻͪͲͪͪ
͵Βͳ ͺͽͬͻΌ;Β; ͯͪ ΒͰ ͺͬͻͪͽͪ͵ Ͱ͵ͳͷͪ ͯ ͼͳͶ͵ͳ ͳͲͬͻͪ
ͪ ͺͻͳͷͰͻ
̓ͽ;
ͳ ͺͼͰͫ
̽ͳͻ͵Ͱͷ;
;ͰͻͳͭͶͫͪͶͳͲͪͳΒͰͳͲͳͷͳͬͳͽͪͶͪ͵ͽ;ͰͶͪ
̸̸̸̺͇̺̺͇̻͇̹͊̓̽͆̾͆́̿́͋́̈́̈́́̀͏̸́͠
͊ͽͪͻͰΔͰͺͺ;ͶͪͳΒͰͺͻͪΕͰͫͳͻ͵ͻͪͽͳͲͪͳΒͷͻͰͭ;ͶͪͽͳͬͰͺͻͰͯ;ͻͰ
ͲͪͽͳͷͺͶͳͽͳ͵ͪ
Ͱ͵ͷͼ͵ͪͳͰͷͳͪͶͪͿͻ;ͼͽͻͳͻͪͼͽͲͫͭͰ;ͼͺͰͳͺͶͳͽͳ͵ͳͺͻΒͰ͵ͪͽͪ;ͺͻͶͼͽͳ
– ͼͶͪͫͳͶͳͼ;ͳͷ;ͳͼͳͼͽͰͷͳͫͳͶ͵;ͬͳͽͪͶͼͽͺͺ;ͶͪͳΒͰͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
;ͫͻ
ͲͪͳͻͰΕͳͺͻ;͵ͰͶͳͬͰͼͽͳ͌;ͽͪͻͺͻͳͬͪͽͳͺͻͼͽͻͪͳͼͽͪͬͪ
Ϳͳ͵ͼͪͽͰͶͰͿͳΒͪ
ͯͪͬΒͰͼͳͳͷͲͶͼͶ;ͽͭͪͭͬͰͽͪΒͪͰͱͰΓͰͳͺͻ;͵ͪ͆ͪͱͪͶͼͽ
ͳͻͰΔͰͶͳͬͰͼͽͳ
ͬͳ ΒͰ ͷͰͭͪͽͻͰͯ ͼͪͬͻͰͷͰͭ ͳͬͳͶͳͲͪͳΒͼ͵ͭ ͻͪͲͬΒͪ
ͪ ͼͻͰͯͬͰͳ ͳ ͼͽͪͻͳΒͳ ͺͻͳͷͪͳ
ͳͿͻͷͪͳΒͪͺͯͼͽͪͶͳͷͼ;;ͯͪͻͳͷͪͰ͵ͳͬͪͭͳͰͰ͵ͳͬͪͭͼͽͻͰͼͪ
223
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̹ͻͳͭͪͲͪͬͰ͵ͪ;͵ͽͰ͵ͼͽ;ͯͼͪͯͻ;ͽͬͪͳͺΒͰͯͳͪ;ͫ;ͯ;Εͼͽͳ ΕͰͫͳͽͳͲͪͼͬͪͪ
ͪ;ͽͳͬͳͷͳͯͳͼͽͪͳͻͪͳͷͫͶͳͳͷͪͫͻΒͳ;ͺͲͻͰΔͪ͌ͳͬͰͻͲͪͶͰͬͻͰͯͼͽͳͳ͵ͬͪͶͳ
ͽͰͽͳͯͳͬͳͯ;ͪͶͭͱͳͬͽͪͬͰΕͼ;ͺͻͰͺͲͪͽΓͳͬͳͺͿͻͷͪͷͪͷͭͳ;ͼͶ;ͱͳͯͰͶͪͽͼͽͳ;
͵ΒͳͷͪͼͰͪͺͼͽͻͿͳͻͪΒ;ͼͺͰͳͿͳͰͻͽͰͺͻͳͬͪͽͭͱͳͬͽ͇ͪͬͫͻͪΕͪΔͰͯͻ;ͽͬͪͺΒͰͯͳ
; ͷͪΔͰ ΒͰ Ͳͪ͵ ͳͼ͵ͻͰͰ ͫͻͳͭͰ Ͳͪ ΔͰͭͪ
ͪ ͬͳͰ ͼͳͷͺͽͷ ΔͰͭͬͭ ͺͯͻͰΌͳͬͪΔͪ ͷͰͪͳͲͷͳͷͪ
ͽͻͱͳͽͪ͊ͯͻ;ͭͰͼͽͻͪͰ
ͽͰͳ͵-ͽͰͶ͵ͳͪͺͻͰͯͪ͵ΕͰͼͳͽͳ ͻͳͲͳ͵ͭ;ͫͳͽ͵ͪͳͽͳͷͰ
ͼͽͻͪͰͭΓͰͰͺͻͳͬͪͽͼͽͳ
ͽͰΕͰͼͰͳͼͽͻ;ͷͰͽͳ͵ͽͻͶͰͳͻͰͭ;ͶͳͼͪͭͪͯͲͻͪͪͯͺΒͰ
ͯͳͰͷͯͻͪͷͪͽͳ;ͬͰΕͪͬͪͽͳ͈ͻͳͬͳͯ;ͷͪͳͲͪͳΒͰͫͳΕͰͺͯ;ͺͳͻͪͷͪͻ͵Ͱͽͳ͵ͳͷͼͽͻͪͽͰ
ͭͳΒͪͷͪͳͺͻͷͬͳͼͪΔͰͷͳͷͳΘͪͰͲͪͬͳͼͯͺͯͻ;ΒͪͳͼͺΓͪͬͪΔͪ
͉ͪͲͬͳΒͰͼͽͷͰͯͳΒͪ
ͰͲͪͺͼͶͰͼͽͷͶͪͯͳͳ;ͫͻͲͪͼͽͪͻͰΔͰͼͽͪͬͳͽͬͪͬͰΕ;ͫͶͳͪ
ͬͪΒ; ͺͪͼͳͬͳ͵ͪͻͪ͵ͽͰͻ ͼͶͫͯͭͬͻͰͷͰͪ
;ͲͳͶ;ͲͳΒ;ͯͪΕͰͼͰ ͺͽͻΔͷͳͯ;ͼͽͻͳΒͰͲͪͫͪͬͰ
ͳͼͺ;ΔͪͬͪͽͳͯͼͽΒͪͼͽͬͳͱͰΓͰͳͼͽͪͯͪͻͯͱͳͬͽ͇ͪͺͼͰͼͳͬΕ;͵ͪͿ;ͯͫͪͶͼ͵Βͳͭͻͳ͵ͻͰ
ͼͺͯͳͻͪͶͳͼ;ͫͳͻ͵ͻͪͽͳͲͬͪͳͳͲͻͪͲͳͳͺͽͻͰͫͪͲͪͻͷͳͻͪΔͰͷΒͰͯͰͽͪ͵ͬͰͭͶͫͪͶͰͼͬͰͼͽͳ
͌ͳΒͪͰͬͻͺͼ͵ͳͿ;ͯͫͪͶͼ͵ͳͪͼͳΒͪͳΒͪ ̸͍͌̾
ͳ͊ͬͰͽͼ͵ͪͿ;ͯͫͪͶͼ͵ͪͪͼͳΒͪͳΒͪ ̸͍͍́
ͺͼͽͪͶͰͼ;ͿͳͪͼͳΒͼ͵ͳ͵Ͱͻͳ͵Βͳͼ;ͺͷͪͷͳͲͪͳͭͻͷͺͻͳͯͯͪͶͳͳͶͪͽͰͽͰͳΓͰͬͰͭͶ
ͫͪͶͰͽͪͷͺ-ͲͰ
͵ΒͪͺͪͳͿͳ͵;ΒͰͯͻ;ͽͬͰͰͺͻͼͽͻͰͳͯͼͰͷͰΌ;ͼͫ͵Ϳͻͽͳͻͪͭ
ͳͲͪͬͪΌͰͭͼͬͰͽͪ͠ͰͯͳͳͫͶͳ͵ͶͰͭͪͶͳͲͬͪͰͽͻͭͬͳͰΓ;ͯͳͷͪͼͽͪͬΓͰΒͰ ;ͷͳͼͳΒ;ͭͶͫͪͶͰ
ͻͰͶͪ͵ͼͪͳΒͰ
ͼͳΓͰͷͯͪͺͯͻͱͳͫͰͳͭ;ͼͽͻͪͼͽ;ͶͪͽͰͽΒͪ͵ͪͳͷΕͳ͵ͪͲͪͭͻͷͳͷͺͻ
Ϳͳͽͳͷͪ͆;ͶͽͪͽͶͰͻͪͳΒ̸͍ͪ͌̾;ͯͼ;ͪͺͶͳͽͳͲͪͳΒ;ͳͻͪͼͳͲͪͷͪͼͽͪͯͳͳͷͪ– ͼͬͰͯ
ͳ ͺͻͯ;ͱͰΒ ͻ;ͳͭͶͫͪͶͰͰͬͻͺͼ͵Ͱ͵ͼͽͻ;͵ͳΒͰ
͵ΒͪͪͼͽΒͳͺͻͳ͵ͪͲͪͽͳͺͻͳͬͻͱͰͼͽ
ͬͳͷͬͻͰͯͼͽͳͷͪ̓ͪͽͪ͵ͬͪ
ͪΒͰ ; ͬͰΕΒͷͰͻͳ ͳͯͰͶ͵ͳͪͷͫͪͼͪͯͻ Ͱͬͻͺͼ͵ͭͼͳͼͽͰͷͪ
ͬͻͰͯͼͽͳ
ͺͻͰͷͯͪΔͰͪͬͳͲͳΒͪ
͵ͪͽͼͷͬͳͯͰͶͳ
ͺͻͶͪͲͳ͵ͻͲ͵ͻͳͲ;ͺͻͪ͵ͽͳͰ͵ͷͺͻ
ͷͳͽͪͳΒͰ
̻ͶͫͪͶͪͷ͵;Ͷͽ;ͻͪͳͲͪͲͬͪͶͪΒͰͻͪͯͳ͵ͪͶͳͰͲͪͬͪΔͰͷͶͪͯͳͼ͵ͳͼ;ͺ͵;Ͷͽ;ͻͪ
ͳͲͷͰ
ΔͰͯͼͺͻͰͷͪͱͳͬͽͳΔͪͷͪ
ͷͰͽͪͶ;ͳͺͻͿͳͽͪͫͳͶ;ͽͳͻͪͳΒ;ͼͺͻͽͪͲͪͯͰ;ͽ;ͺͶͪͽͷ
͵;Ͷͽ;ͻͳͯ;͵ͬͪͰͺͻͰͿͰͻͰͳΒͰ
ͼ;ͽͳͪΒͰͷͪͰͺͳͼͽͰͷͶͭͳΒ;ͺͻͼͽͻͪͳͲͷͰΔͰͭ;ͻͫͪ
ͭ ͫͻͪͼͪ
ͺͻͳͻͯ; ͼͻͰͯͳ;
ͪ Ͳͪͷͪ ͽͰͻͳΒͪͶͭ ͼͰ͵ͽͻͪ ̺ͰͲͪ ͳͲͷͰΌ; ͭͶͫͪͶͳͲͪͳΒͰ ͳ
ͯͰͼ;ͬͰͻͰͳͲͪͳΒͰͯͻͱͪͬͪͳͳͻͳͯͻ;ͽͬͰͳͰͶͳͪͽͻͪͱͳͪͪͶͳͽͳ͵;ͰͰͻͭͳΒ;ͳͰͼͽͪͺͻͰ
ͳͼͺͳͽͳͬͪΔͪ ͇ͫͻͪͲͬͳ ͳ ͪ͵ͪͯͰͷͼ͵ͳ ͺͻͼͽͻ ͺͻͰͽͺͼͽͪͬΓͪΒ; ͼͬͰ ͯͳͪͷͳͳΒͳ ͳ ͲͪͽͰͬͳΒͳ
ͪͭͪͱͷͪͼͬΒͳ;Ͱͼͳ͵ͪ
ͺͻͰͷͯͪΒͰͼͬͰͷͪΔͰ͵ͬͪͶͳͽͰͽͰͺͻͯ;͵ͳΒͰ
;Ͳͼ;ͬͳͪ͵ͼ;ͷΔͳͬͳͳ
ͽͰͻͳΒͰͰͯͼͽΒͳͳͯͰΒͪ
͌ ͺͻͰͯͼͽΒͰΕͳͷ ͯͰͰͳΒͪͷͪ ͳͶͳ Β ; ͵ͻͪΕͰͷ ͬͻͰͷͰͼ͵ͷ ͺͰͻͳͯ;
ͽͻͰͫͪ Ͱ͵ͳͬͪͽͳ
ͳͻͰΔͰ;ͽͳͪΒͪͿͪͻͷͪ͵Ͷ͵Ͱͳͯ;ͼͽͻͳΒͰͳΔͰͳ͵ͷͺͪͳΒͪ
͵ΒͰΕͰͯͻͰΌͳͬͪͽͳͻͳͽͷͬͰͳ
ͼͪͯͻͱͪΒͯͰͬͳͪ͵ͽͳͬͼͽͳͷͯͰͻͭͬͰ͵ͪ͌ͪͺͻͰΌͳͬͪΔͰͻͪͯͳ
ͺͻͿͰͼͳͪͶͳ
ͳͽͰ
ͶͰ͵ͽ;ͪͶͳ
ͺͼͳͳ͵ͳ ͳ ͷͽͻͳ͵ͳ ͼͺͼͫͼͽͳ ͺͼͽͪΕͰ ; ͺͰͽ͵; ͺͼͰͼͳΒͪ
ͪ ͯͳΒͰ
ͼͪͼͬͳͷ;ͫͳͪΒͰͪ͵Ͳ;ͷͰͽͪͶͭͳ͵ͪ
͵ΒͪΕͰͯͼͶͳ͵ͪͬͪͽͳͷͳͽͶͭͳΒ;ͬͭͯͫͪ͌ͫͶͳͼ͵Β
ͫ;ͯ;ΕͼͽͳΔͳͬͪ;ͺͽͻͰͫͪͷͱͰͳͲͻͪͱͪͬͪͽͳͼͽͪͽ;ͼͰͻͪͲͶͳ͵ͰͷͰΌ;ͭͻͪΌͪͳͷͪ
ͯͪͫͳ͵ͪͼͳΒͰ
ͺͼͽͰͺͰͳͰͲͪͬͪͶͰͅͱͰͼͰ Ͱ͵ͳͬͪͽͳͯͪΕͰͿͪͻͷͪ͵Ͷ͵ͪͳͯ;ͼͽͻͳΒͪͬͶͪͯͪͽͳͺͼͳͷ
ͼͪͬͻͰͷͰͭ ͬͰ͵ͪ
ͺ;ͯͳͬͳ ͷͯͰͶ ;ͬͰ͵ ͫ;ͯͭ ͳ ͰͿͳ͵ͪͼͭ ͻ;͵ͬͯͳͪ ͳ ͺͼͶͬͭ
224
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
ͺͪͻͽͰͻͪ
͵ͰͽͻͳͼͪͳΒͰͭ;Ͱͳ͵ͪͳͼͽ;ͯͰͽͪ
͵ΒͳͫΓͰͺͪͷͽͰͳͻͪͲͷͳΓͪΒ;
ͽͰͷΕͳΒͰͭͳ
;ͼͺͰͳΒͰͭΓ;ͫͪͬͳ͵ͪ͌͵ͻͪͽ͵
ͼͬͰͺͽͪͷͰͯͳ͵ͪͷͰͽͪͶͳͲͪͳΒͪͱͳͬͽͪͼͳΕͰͺͻ;͵;ͯͪͳΒͰ
ͬͳͰͳͼͺͶͪͽͳͬͫͳͽͳͰ;ͼͺͰͪ
͌ͫͻͲͪͪ ͺͻͳͲͬͯΔͪ ͼͽͻͰͼͪ ; ͳͺͰͻͭͶͫͪͶͳͲͬͪͷ ͺͼͶͬͷ ͼͬͰͽ; ͽͻͪͭͪΕͰ Ͳͪ ͬͳͷ
ͪͳͳͷͪ ͺͼͽͪ͵ͪ ̻ͶͫͪͶͳ ͵PͷͺͰͲͬͪͳ ͳͲͻͪͲ ͪͶͪͲͳ ͯ;͵ͪ ; ͼͰ͵ͼ;ͪͶͼͽͳ ͷͰͯͳΒͼ͵Ͱ
ͻͰͬͶ;ͳͪͻͼͽͳ ͊ ͭͶͫͪͶͳͲͪͳΒͷ
ͳͽͰͻͰͽ ͵;Ͷͽ;ͻͪ ͻͪͯͳ͵ͪͶ ΒͰ ͳͲͷͰͳͶͪ ͺͰͻͰͺͳΒ;
ͼͰ͵ͼ;ͪͶͼͽͳ
ͪͷ;͵ͪͻͰ;ͺͻ͵ͼͪͺͼͽͳͰͳΒͳ;ͳͳͶͪͲͪͳͽͰͻͰͼͬͪͳΒͳͷͲͪͼͰ͵ͼͳͼͺͭͶͪ
ͬͳͽͺͰͻͬͰͻͲͳΒͳͷͼ͵Ͷͼͽͳͷͪ̽ͱͳͬΓͪΒͺͪͻͪΒͰͯͪͭͪͺͪͻͽͰͻ͵ͪͬͪͻͪͳͰͬͰͽ;ͪͶͪͺͻͰΓ;
ͫͪ ͻͪͯͳ͵ͪͶͳͲͬͪΕͰ ͳͽͰͲͳͽͰͽ ͰͷͽͳͬͰ ͫͶͳ ; ͺͻͪͬ; ͼͺͰͳͿͳͰ ͳ ͷͰͯͳΒͳͷͪ ͪͷͰͽ;ͽͰ
ͺͼͳͼͷͪͽͼ͵ͰͺͰͻͰͺͽͳͬͼͽͳͼͰ͵ͼ;ͪͶͭͱͳͬͽ͇ͪͬͪΒͼͰΕͪΒͼͰͽͰͷͰΓͳͪͭͶͫͪͶΒͼͬͰͼͽͳ
͵Βͪ ;ͽͳͰ ;ΒͰͯͪͰ ͪ ͭͽͬ ͼͬͰ ͯͻ;ͽͬͰͰ ͼͶΒͰͬͰ ͳ ͭͰͰͻͪͳΒͼ͵Ͱ ͭͻ;ͺͰ ͺ;ͶͰͽͳ
̾͵ͼͺͪͲͳΒͪͭͶͫͪͶͰͺͻͳͬͻͰͯͰͳͰͲͪͺͼͶͰͼͽ
͵ͷͫͳͬͪͳͼͰͪͻͽͳ͵;ͶͳͼͪͳͷͫͰͼͷͳͯͻ;
ͭͳͷ ͺͻͫͶͰͷͳͷͪ
ͼͷͰͽͪΒ; ͺΒͰͯͳͪ ; ͼͺͰͳͿͳͪ ͺͻͰͺ ͬͰͲͪ Ͳͪ ΔͰͭͬ; ͼͰ͵ͼ;ͪͶͼͽ ͯ
ͺͻͪͼͽͪͺͻͳͻͯͳͯ;͵ͬͪͰͺͶͰͰͷΕͳͳͯͻ;ͭͳͼͷͰͽΔͳ;ͼͶͬΓͰͳͯͻ;ͽͬͰͳͷͳͳ
ͳͷͪ
ͼͬͰͯͺͻͯ;ͱͰͰͪͯͰ;ͷͭ;Ε;͵ͻͰ͵ͳΒ;ͼͽͪͻͼͽͳͳͬͲͰͷͪΓͼ͵ͳͽͰͶͰͼͳͷΕͳ
͆ͪͺͻͬͳͺͭͶͰͯ
ͳͽͰͻͰͽͺͻ;ͱͪͳͲͯͳͿͰͻͰͳͻͪ;ͺ;ͯ;ͼͰ͵ͼ;ͪͶͼͽͳ– ͺͻͰͷͯͪΒͰͻͰ
ͫͳͲͪͻͳͷͼͶͳ͵ͪͷͪ;ͳͿͳ͵ͬͪͰͺͻͲͪͳͼͽͳ
;͵ΒͳͷͪΒͰͺͻͳͼ;ͽͪͼͽͰͻͰͽͳͺͱͰͼ͵Ͱͺͪͼͳͬ
ͼͽͳͳͫΒͰ͵ͽͳͬͳͲͪͳΒͰ
ͭͶͫͪͶͳͲͪͳΒͪΒͰ;ͽͳͪͶͪͳͪͺͻͷͰ;ͿͳͲͳͷͳΒͰͰͷͪͳͺͪͽͻͼ͵ͭ
ͺ͵ͻͰͽͪ ͬͰͲͪͭ Ͳͪ ͱͰ; ͊ͬͰΕ; ;ͪͺͻͰΌͰΔ; Δͳͬͳ ͺͻͪͬͪ ͳͼͺͻͪͬΓͪΒ; ͼͰ ͼͳͽͪͭͷͳͰ
ͼͽͻ;͵ͽ;ͻͰͬͰͲͪͰͲͪͱͰͼ͵;ͯͻ;ͽͬͰ;ͰͷͪͳͺͪͳΒ;;ͺͻͷͳΓͪΔ;ͼ;ͽͳͰ
͆ͪ͵ͺΒͷͪͺͶͪͻͪͬͺͻͪͬͼͽ
͵ΒͳΒͰͲͪͷͰͳͳͲͻͪͲͻͯͪͻͪͬͺͻͪͬͼͽ
ͼͫͲͳͻͷ
ͪ ͯͺͻͳͼͰ ͯͻ;ͽͬ; ͳ ͺͻͯͳͳ
;Ͳ ͵ͻͰͪͽͳͬͳ ͺͽͰͳΒͪͶ ͵Βͳͷ ͱͰͪ ͻͪͼͺͶͪͱͰ – ͼͬͰ ΒͰ
ͺͻͪͬͯͪͳΒͳͳͲͻͪͲͺͻͿͳͽͪͫͳͶͪͻͪͬͺͻͪͬͼͽ̿ͰͰͼ;ͷΕͰ
ͻͪͳͪͶͰ ͳ;ͼͽͬͪͻͰΔ;
ͫͻΒͳͲͪͯͪͽͪ͵ͪͲͪͯͳͬΓ;Β;ΕͰ͵͵ͻͰͽͰ– ;Ͱ͵ͳͷͺͻͿͰͼͳΒͪͷͪ
ͺͺ;ͽͷͰͯͳͳͰ
ͯͬͰΕͼ;ͬͰ
ͻͰͰ͋ͪͷͭͯͰͼ;ͰͰͭͬͻͳͼͰͻͪͽͬͳͷͪͳͽͻͪ;ͷͪͽͳΒͳͼͽͻͳΒͳ
ͬͰΕͪͭͬͰͽͪΒͳͷͪ
ͬͰͯͻͳΒͰͫ;ͯ;Εͼͽͳ
ͷͯͰͶͳͷͪ;ͷͪͳͽͪͻͳͪ͵ͳΒͪͳͼͬͪ͵Βͪ͵ͳͪͿͳͻͷͪͽͳͬ;ͼͻͰͯͼͻͰΌͰͳ
ͳͳͳΒͪͽͳͬͪ ͇Ͱ ͼ; ͺͽͰͳΒͪͶ ͵Βͳ ͪ ͼͰͫͳ Ͱ ͼͳ ͺͻͰͯͲͪ͵ ͪͼͳͶͭ ͷͰΔͪΔͪ ͼͬͰͽͪ ͆ͪ
ͷ;͵;ͺͻͳ; ͊ͻͫͳͷͪͳ ͎ͻͬͪͽͳͷͪ;ͭͶͪͬͷ ͼͽͪΒ;ͰͷͰ
ͳͪ͵ ;ͼͬͳͷͯͻ;ͭͳͷ͵Ͷͼͽͳͷͪ
ͬͳͰͭͬͻͰͯͷ;͵ͪͻ͈ͪͪͳͽͪΔͪͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͳͫͳͶ ͵ΒͰͭͯͻ;ͭͭͳͼͽͻͳΒͼ͵ͭͺͰͻͳ
ͯͪ
ͯͰͿͳͳͽͳͬͳͼ;ΔͳͬͪͽͰͷ͇ͪͰͼ;ͭͶͫͪͶͺͲͳͽͳͬͳΒͰͳͳͲͬͪͼ;ͯͪͽͭͬͻͰͷͰͪͯͪ
ͫͳͫͳͶͽͪͽͪͼͳͻͪͪ͵ͻͳͬͳ;ͷͭͶͰͺͻͳͺͳͼͪͽͳͼͰͫͳ
́ͺͪ͵
ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͳͳͼͳ-Ͱ͵ͷͼ͵ͪͽͻͪͲͳͳΒͪͺͻͳͬͻͰͯͰ;ͻͰͼͽͻ;͵ͽ;ͳͻͪ
Δ; ͺ͵ͪͲ;Β; ͽͰͯͰͳΒ; ͪͷͫͳͬͪͶͰͽͭ ;ͽͳͪΒͪ ͪ ͼͽͪͽ;ͼ ͱͰͪ ͆ͪ ΒͰͯΒ ͼͽͻͪͳ
Ͱ͵ͷͼ͵ͪ
ͭͶͫͪͶͳͲͪͳΒͪΒͰͺͻͳͲͬͰͶͪͲͰͳͼ͵ͳͪͯͳͪ
ͼͶͪͫͺͶͪΕͰͳͺͼͶͬͪͳΒͪͪΔͰͰͿͻͷͪͶͰ
Ͱ͵ͷͳΒͰ ͐ͳ͵ͪͻͳΕ
ͼͽͻ
͊ͯͻ;ͭͰͼͽͻͪͰ
;ͷͻͰͱͪͬͪΔͰͰ͵ͷͳΒͰ
ΒͪͪΔͰ;ͼͶ;ͱͭ
ͼͰ͵ͽͻͪ ͳ ͻͪͲͬΒ ͬͳ ͽͰͶͭͳΒͪ ͽͬͻͳͶͳ ͼ; ͺͻͼͽͻ Ͳͪ ͱͰͰ
ͼͽͳͷ;Ͷͳ;Εͳ ͺͬͰͲͪͼͽ
ͭͶͫͪͶͳͲͪͳΒͼ͵ͳ ͺͻͰͼͪ
ͫͻͪͲͬͪΔͪ ͳ ͳͿͻͷͪͽͳ͵Ͱ ͼͽͻ;ͼͽͳ ́ͺͪ͵
;ͶͪͲ ; ͺͻͼͽͻͰ
ͷͭ;ΕͼͽͳͳΒͰͳͼͽͽ ͳͰ͵ͷͼ͵ͰͼͽͻͪͽͰͭͳΒͰͰ͵ͼͺͶͪͽͪͳΒͰͱͰͼ͵ͰͻͪͯͰͼͪͭͰ
ͼͳΒͪͶͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͪͻͬͳͳͲͪͷͳͺͪͽͻͳΒͪͻͪͶͪͪͻͭͪͳΒͪ
͵ΒͳͪΒͻͪͲͻͳΒͰͺͭͪΌͪΒ;ͱͰͰͳͰͪΒͼͶͪͫͳΒͰ̻Ͷ
ͫͪͶͳͲͪͳΒͪΒͰͳͲͬͻͳͶͪͻͰ͵ͼͽͻ;͵ͳΒ;ͼͬͪ͵ͯͰͬͭͱͳͬͽͪ ; ͯͼ;ͪͱͰͰͳͷ;͵ͪͻͰ
ͼͽͪͬͳͬͳͽͪ͵ͪͬͱͳͬͽͺͯͶ;ͺ;ͰͺͻͰ͵ͳͯͰ͵;ΔͰ
͆ͪͯ;;ͷͳͻͽͬͻͼͽͬͳͷͰͽͪͶͲͯͻͪͬΓͰΔͰͪͽͶ;ͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ;ͶͳͬͪΒ;ͳ
ͷͶͪͯͳ ͳ Δͳͬͪ ͰͼͺͻͰͷͼͽ ͯͪ ͱͳͬͰ ͺͯ ͽͰͻͰͽͷ ͪͳͪͶͰ ͺͻͳͺͪͯͼͽͳ ͼ ͽͻͪͼͿͰͻͷ
ͷͻͱΔͰ͵ΒͳͺͯͻͱͪͬͪΒ;Ͱ͵Ͱͯͻ;ͭͰͭͰͰͻͪͳΒͰ̹ͻΒͰ ͳͳͳΒͪͽͳͬͰͷͶͪͯͳͳͲͻͪͲͶͳͳͽͳͯͰͶ
ͬͪͰ͵ͼΒ;ͭͼͶͬͰͼ͵ͭͺͻͼͽͻͪͬͰΕͼ;ͲͪͱͳͬͰͶͰͅͳͼͽͪͻͳΒͳͳͼͷͳͼͬͰͼͳͯͪͺͻͰͯͪͰͭ
Ͳͪͪ;ͻͰͭͼͬͰͽͪͳͳͼ͵ͺͪͭͻͬͪͳͲ͵ͭͪͳͪͳͷ
ͬͰΕͺͼͽΒͳͺͪͻͪͶͰͶͪͼͬͰͽ͵Βͳͼ;;ͫ
ͶͳͳͶͳͪͳͪͼͶͰͯͳͳ̸͵ͳΒͰͼͪͬͻͰ ͳͲ;ͭͶͪͪͰͭͼͳͼͽͰͷͪͬͻͰͯͼͽͳ
ͯͪΒͰͫͪͻͬͳͰ
ͻͰͶͪ͵ͼͳͻͪΒ;Εͳ͊ͬͰͼͳͲͪΒͰͯͳ͵ͭΒͰͲͳ͵ͪ
ͫͰͲͫͲͳͻͪ͵ͪ͵ͭͪ͵Ͳͬͪ
ͷͶͪͯͳ;ΔͰͷ;ͺͻͰͺͲͪΒ;
ͻͪͲͬΒͰͪͼͰͳͷͭ;ΕͼͽͼͪͻͪͯΔͰ́ͪ͵ͼͷͲͫ;ΔͰͳͺͻͰͯΒͰͲͳ͵ͷ͵ΒͳͰͳͼͺ;ΔͪͬͪͻͷͰ
͵ͶͰ͵ͽͳͬͭ ͭͰͬͪ ͳ ͳͼͽͻͳΒͼ͵ͳ ͪͼͶͪͭͪ
ͺ;ͼͽͳͷ ͳ ͯͪ ͵ͻͰͳͻͪΒ; Ͱ͵ͳ ͯͻ;ͭͳ
ͼͬΒ ͳ ͷͱͯͪ
ͫΓͳͱͳͬͽͯͭ͵ΒͳΒͰͫͳͪͅͶͪͯͳͼ;ͷͭͫͶͳͱͳ̾ͬͻͺͳͰͭͽͷͳͼͶͳͷ̈́ͭͳ͵ͪ
ͼͰͲͳͫͳͶͳͽͰͽͪ͵ΒͳͼͺͪΒͪͪͰͻͪͲͯͬͪΒͪͷͭΒͰͫͶͳͱͪΔͳPͬͷͷͰͽͪͶͳͽͰͽ;͠ͼͪͷͯͪͼͰͳ
ͷͶͪΌͪͳ ͪͬͳΒͪͳͼͶͫͯͰͳͲͪͰͭͲͪͭͻΓͪΒͪͳͼͶͭͪͪͪͼͽͪͶͳ;ͪͳͷͭͶͪͬͪͷͪ – ͪͯͪΕͰ
ͫͳͽͳͼͪͼͬͳͷͳͲͬͰͼͳΒͪ͆ͽͪΒͺ;ͽͰΕͰͫͳͽͳͳͫͻͲͳͶͪ͵
̻ͶͫͪͶͳ ͫͻͪͲͪ ͼͬͰͼͽͳ
ͺͻͯ;͵ͬͪ ͯͼͷ ͷΕͳ ͪΒΒͪͳ ͪ͵ͽͰͻͪ ͼͬͰͽͼ͵Ͱ ͺͲͻͳͰ
ͺͻͰͯͼͽͪͬΓͪͼͺΓ;ͺͻͳ;ͯ;ͪͷͰͽ;ͽͳͼͽͳͶͬͪͱͳͬͽͪ
;͵ΒͰͷͼͰͻͪͼͽͺΒͪͬΓ;ΒͰ͵ͪͺͳΒ;ͷ
Ͳͪͪͻͯ́ͯ͵ΒͰͲͪͪͅͻ͵ͼͪ;ͺͻͪͬͻͰͶͳͭͳΒͪͺͼͰͯͬͪͶͪͬͪΒͼͷͳͼͪ
ͽͽͪͶͳͺͳΒ;ͷͯͪͪ
ΔͳͰΒͰͼ;;ͭͯͼͽͳͺͻͲͪͳͼͽ;ͼͶͰͺΒͪ͵ͪͳͯͪͼͰͼͶͰͯͰͷͯͰͻͼͽͳ;ͳͿͳ͵ͬͪͼͽͪΔͰ
ͱͳͬΓͰΔͪ͵ͪͺͻͳͶͭ ͶͪͱͷͳͲͻͪͲ;ͳͼͳͳͷ;ͳͬͳͶͳͲͪͳΒͼ͵ͭͪͺͻͰͽ͵ͪ͌ͻͰΌͰͳͪͼͪ
ͽͰͽ;ͺΒͰͯͳͪͪ
ͭͻ;ͺͪͳͰͽͳ͵ͳͲͪΒͰͯͳͪͳͼͺͻͬͳͻͪΒͰΔͳͬͫͰͼͳͭͻͰͼͽ
͵Βͳ
ͺͻͰͽͰ ͯ;ͭͻͳͷ ͰͼͽͪͫͳͶͼͽͳͷͪ ͳ ͻ;ͱͪͳͷ ͼ;͵ͫͳͷͪ ͵ͪ͵ ; ͵ͻͳͷͳͭͰͳͷ ͫͶͳͳͷͪ
ͪͼͳΓͪ
ͽͪ͵ͳͷͰΌ;ͯͻͱͪͬͪͷͪͳͰͽͳ͵ͳͷͭͻ;ͺͪͷͪ́ͼͽͬͻͰͷͰ
ͺͻͪ͵ͼͪͼͪͷͺͻͳͪΔͪ
͵ͪ͵
ͲͫͭͰͭͲͳͼͽͰͳΒͪͶͰ;ͭͻͱͰͼͽͳ
ͽͪ͵ͳͲͫͭͺͼͳͳ͵ͳͼͶͪͫͼͽͳΓ;ͯͼ͵ͰͺͻͳͻͯͰ;ͼͻͰͯͼͻͰ
ΌͰͰ͵ͪͺͯͻͪͱͪͬͪΔͰ
ͺͻͰͯͼͽͪͬΓͪͺͻͪͽͳͶͪ͵;͵ͫͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼ͉ͪͪͽͬͳͲͫͭͯͻͪ
ͭͰͳ ͷͰͽͪͶͪ ͵Ͷͽͪͪ
ͳͯ;͵ͬͪͳͼ;ͺͽͻͰͫͪͷͪͳͿͻͷͪͽͳ͵-͵ͷ;ͳ͵ͪͳΒͼ͵ͰͺͪͻͪͯͳͭͷͰ
ͯͻ;ͽͪͬͪͰͽͬͻͽͭͼͰ͵ͽͻͪ͆ͪͳͳͱͳͬͽͪ;ͭͶͫͪͶΒͼͽͪ͵ͶͰΒ͵;ΕͳͼͬͰͺͽͰͬͳͯΓͳͬͼͽͳ
ͳ;ΒͼͽͳͺͯͭͻͰΒͪͬͪΒ;ͽͳΔͪΒ;ΕͰͼ;͵ͫͰ;ͺͻ͵ͼͺͼͰͳͶͪͭͯͳΒͰͷͱͳͬͽ;;ͯͻ;ͽͬͳͷͪ͵Βͪ
ͼͰ;ͫͻͲͪͷͯͰͻͳͲ;Β;
̻ͶͪͯͲͪ͵Ͷͽͪͷ
͵Β;ͳͼͺΓͪͬͪΒ;ͽͰͶͰ͵ͷ;ͳ͵ͪͳͰ͵ͷͺͪͳΒͰ
ͻͪͼͰͶͳͶͪΒͰͲͰͷΓͻͪͯ
ͳ͵Ͱ͵ͭͪͼ͵ͳ
ͻ;ͪͯͼ͵ͳͳͪͭͶͼ͵ͳͼͰͶͪ
ͺͻͰͽͬͻͳͬͳͳ;ͻͪͯ;ͼͪͭ;ͺͻͰͯͪͳ͵ͺͪͪ
;ͺͽͻͪͲͳͲͪͼͷͰͼͷ͊ͽͻͪͯͪΔͪͱͰͪͳͯͰͰͲͪͽͻͺͪͳͷ;ΓͰͷ
ͽͰͺͺ;ͶͪͳΒͰͭͻͳͶͪ͵ΒͰͼ;ͺͻͰͯ
ͳͼͽͻͰͫΓͰΔͰͷ
ͱͪͶͼͽͪͼ;ͺͻͯ;͵ͽͺͷͯͪͻͼ͵ͭ͵ͻͳ͵ͪͭͻͪΌͪͼ͵ͭͯͻ;ͽͬͪ;͵ΒͰͷͼ;ͺͻͿͳͽ
ͰͼͽͺͰ͵ͷͺͪͽͳͫͳͶͰͼͪͼͳΓͰͷͳͺͬͻͷͺͻͰͯͼͽͪͬͷ;ͷͻͰͱͰͭͬͰ͵ͪ
226
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
̸̸̀̓͌͐̓͡
̻ͶͫͪͶͳͲͪͳΒͪΒͰͺͽ͵ͺͪͶͪͬͻͰͯͼͽͳͱͳͬͽͰͼͻͰͯͳͰͳͼ;͵ͫͳͲͷͰΌ;ͯͻͱͳͬͭͻͪͲͬΒͪ
ͳͺͼͳͶͭͳΒͰͻͪͼͽͪͼͳͯͰͪͶͷͽͲͬͼͶͫͯͭͽͻͱͳͽͪͯͬͰͶͪͯͪͺͼ;ͻͯͪ͌͵ͪͺͳͽͪͶͳͼͽͳ͵Β
ͺͻͿͳͽͪͫͳͶΒͼͬͰͼͽͳͬͰͻ;ΒͰͼͰͯͪͼͰͺͻͬͺͽͻͪΔ;ΒͰͯͻ;ͭͳͷ
ͯ͵ΒͰ;ͼͶͫͯͪͻͼ͵ΒͼͬͰͼͽͳͯͻ;
ͭͭͻͫͪͻͺͻͬͭ́ͲͷͰΌ;ͻͪͼͽͪͳ ͻͪͽͪ;ͼͺͼͽͪͬΓͪͼͰͿͪͽͪͶͪͺͻͳͬͶͪͼͽ
ͼͺͼͶͰͯͳͪͷͪ͵ΒͰ
ͳ͵ͭͪͰͲͪͫͳͶͪͲͰ̈́ͭͳ͵ͪͯͪͪΔͰͭ ͼͬͰͽͪ͵ͪͼͺΒͰͭ ͼ;ͯͪͼͬΒͰͬͻͼͳΒͰͭͶͫͪͶͳͲͪͳΒͼ͵ͳ
ͳͲͻͪͲ
ͪͶͪͱ;ΕͳͺͷͰ;ͼͬͳͷͪͯͪͳ͵ͷͰͰͷͱͰͫͳͽͳͯ;ͭͯͫͻͪ͵ΒͰͯͻ;ͭͷͰͳͼͽͽͶͳ͵
ͬͻͰͷͰͪͶͰ
͊ͳͶ͵ͪ ͶͰͭͳͽͳͷͳͲͪͳΒͪ ͭͶͫͪͶͳͲͪͳΒͰ ͳΒͰ ͼͪͷ ; ΔͰͳͷ ͻͪͲͶͳͳͽͳͷ ͪͼͺͰ͵ͽͳͷͪ
͵ΒͳͼͰͷͪͳͿͰͼͽ;Β;͵ͪͺͶͳͽͳ͵ͳ
ͬΒͳ
Ͱ͵ͷͼ͵ͳͳ͵;Ͷͽ;ͻͳ;ͽͳͪΒͪͼͪͬͻͰͷͰ;ͷͰΌ;ͪ
ͻͯ;ͰͶͳ;͇ͳͼ;ͷͰΌ;ͼͫͺͬͰͲͪͳͺͼͰͫͺͻͰ͵ͬͰͻͰͶͳͭͳΒͰ
͵Βͪͺͻ;ͱͪͺͼͰ;
ͬͻͰͯͼͽͳͷͪͼͶͫͯͰͽͻͭͬͳͰ͊Ͷͫͯ;ͽͻͭͬͳ;ͫͶͳ͵;Β;ͳͺͺͽͻͰͫͳͼͺͼͽͬͰͭͳͽͰͻͰ
ͼͪͽ;ͷͪͰͷΕͳͪ͵ͽͰͻͳͯͪͪΔͰͭͳΒͰͻͪͻͳͲͬͪͭͳͺͯͰΓͰͭͼͬͰͽͪ͆ͪͽͪΒͪͳͳͯͰͶͭͳ
Βͪ ͼͶͫͯͭ ͽͻͱͳͽͪ
;ͺͻ͵ͼ ͺͻͳͷͪͷΓͳͬͼͽͳ ͳ ͺͼͰͳ Ͳͪ ͰͶͰͷͰͽͪͻͷ Ͷͭͳ͵ͷ ; ͼͰͫͳ
ͼͪͯͻͱͳͳͽͰͻͰͼͳͺͽͰͳΒͪͶͯͷͳͪͳΒͰ
;ͰΔͳͬͪΔͪͳ͵ͿͶͳ͵ͪͽͪ͵ΒͰͯͳ͵ͽͳͻͪΒ;ͪΒͻͪͲͬͳ
ΒͰͳΒͳ
͋ͪ͵
ͪͺͻͳͷͰͻ
ͼͶͫͯͪͳͿͪ͵ͽͳ͵ͼͽͪΔͰͷͰ͵ͼͳ͵ͰͯͻͱͪͬͰͯͪͪ͵ͼͬΒͳͺͻͳͲͬͯͪ
ͳͲͬͲͳ;̸͊̽ͳΒͰͳͺͽͬͻͯͪͯͪͼ;ͲͪΔͳͳͼͪͷͳͽͻͱͳͳͷͰͪͳͲͷͳͲͪͼͬͪͳͪͬͻͰͯͼ
ͽͳͷͪͼͶͫͯͰ
ͰͲͪͬͳͼͼͽͳͳͼͽͻͪͽͰ͵Ͱͼͳͭ;ͻͼͽͳ̀ͪͺͪΓͳͬͰͳͲΒͪͬͰ͋ͻͪͷͺͪ;ͺͻͰͯͼͰͯͳ͵Β
͵ͪͷͺͪΔͳͯͪΕͰͭͻͪͳͳͽͳͺͻͳͶͳͬͷͰ͵ͼͳ͵ͳͳͷͳͭͻͪͪͽͪͳͺͯͳΕͳͲͳͯͯ;ͱͳͰ͵ͳͶͷͰ
ͽͪͻͪ
ͫͰͲͬͻͰͯͳΒͰͺͰͲͼ;ͯͼ;ͪͯͶͪͻͲͪͰ͵Ͷͳ͵ͺ;ͽͪͳ ͺͯͼͽͪ͵ͪͳͿͶͪͳΒ;ͷͰ͵ͼͳ͵Ͱ
ͺͻͳͬͻͰͯͰ͈ͻͰͯͼͰͯͳ͵ͳͳͲͫͻͳͷΕͳͰͼͽͳͲͪͲͳͬͪΒ;ͺͽͻͰͼͰ ;ͷͰͽͪͻΒͼͿͰͻͳͼͶͪͫͳΒͰ
ͻͪͲͬͳΒͰͳͯͻͱͪͬͪ
;ͲͪͬͳͼͼͽͳͯͺͶͳͽͳ͵ͭͺͻͭͻͪͷͪͳ͵ͪͯͳͯͪͽͪ͵ΒͳͪͺͼͽͻͿͳͻͪΒ;
ͰͺͻͳΒͪͽͰΓͼͽͬͳͻͰͼͽͻͳ͵ͽͳͬͰͷͰͻͰͺͻͰͷͪͯͻ;ͭͳͷ
ͺͼͰͫͼ;ͼͰͯͳͷͯͻͱͪͬͪͷͪ
̾ͬͻͪͽͶͪͽͼ͵ͰͳͽͰͭͻͪͳΒͰͺͯͽͳͽͷͺͻ͵ͶͪͷͪͳΒͰͼ;ͺͰͻͳͻͳͬͻͰͯͼͽͳͳͭͶͫͪͶͰ
ͫͰͲͫͰͯͼͽͳͺ͵ͪͲͪͶͰͼ;ͯͪͲͪΒͰͯͳ͵ͳͼͪͬͰͲͬͳͰ;ΒͰͯͳΔͰͳͯͻͱͪͬͪͰͺͽͬͻΌ;ΒͰͪͽͻͳͫ;ͽͰͳ
ͲͪΒͰͯͳͰ ͳ ͵ͬͪͶͳͽͰͽͭ ͲͪΒͰͯͳͽͬͪ ́ͼ͵;ͰΔͪ ͷͳͭͻͪͽͼ͵Ͱ ͵ͻͳͲͰ ͼ; ͰͭͯͪΔ; ͫΒͪͲͪ ͯ
ͯͰͼ;ͬͰͻͰͳͲͪͳΒͰ ; ͭͶͫͪͶͳͷ ͺͻͰͼͳͷͪ ;ͳͳͶͪ ͺͻͳͶͳ Ͱͼͬͪͳͷ ̸͇͆͋ ͪͶͳΒͪͼͪ
ͽͪ͵ΌͰ Ͱ ;Ͷͳͬͪ ͺͬͰͻͰΔͰ ΒͰͯͳͼͽͬͪ ; ͷͻͪͶΒ ͺͰͻͰͺͳΒͳ ͷͰΌ;ͪͻͯͳ ͯͼͪ
ͭͶͫͪͶΒ
ͫͰͲͫͰͯͼͽͳͳΒͰͯͳͼͽͬ;ͳΓͰͬͪ ͼͺͻͪͷͪ͵ͽ;ͰͶͳͳͲͪͲͬͪͳ ͺͻͫͶͰͷͪ ͼ͵ΒͳͷͪͼͰ ͼͪͬͻͰͷͰͳ
ͼͬͰͽͼ;ͪͬͪ
227
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸͉͉̈́́͋̾͋͌
̹Ͱ͵
͌
͉ͳͲͳͯͻ;ͽ̹ͬͰͭͻͪͯt͍ͳͶͳͺ̺ͳΔͳΕi
̹Ͱͻͳ
̺
͇;ͬͪΔͰͲͪΒͰͯͳͪ
;ͦͪͯͅͰͻ-̻Ͷͯͼͷͳͽ ͺͻͳͻ
̻ͶͫͪͶͳͲͪͳΒͪ ͼͽͻ–418).
̹Ͱͭͻͪͯ̓Ͷͳ
͐ͳ͵ͪͻͳΕ
͡
̿ͰͰͳͺͶͳͽͳ͵ͪͳͲͻͯͰͺͰͻͼͺͰ͵ͽͳͬͰ̹Ͱͭͻͪͯ́ͼͽͳͽ;ͽͯͻ;ͽͬͰͳ
ͪ;͵ͪ
̽ͷͰͪ͵
̿ͅ
̾ͬͻͺͪ͵;Ͷͽ;ͻͳͳͲͪͲ̹ͬͰͭͻ̹ͪͯͳͫͶͳͽͰ͵ͪ99ͬͰ͵
̻ͶͳͽͳΕ
͋
͉ͪͲͷͪͽͻͪΔͰͫ;ͯ;Εͼͽͳ̾ͬͻͺͰ͵ͻͲΔͰ;ͼͪͯͪΔ;ͺͶͳͽͳ͵;ͺͻͰͷͪͼͻͺ
ͼ͵ͷͪͻͯ;͊ͳͶͭͳΒͪ
–470.
̻;ͯͬͳΕ
̀
͌ͬͯ; ͼͳͶͭͳΒ;͋ͻͰΕͰ ͯͺ;ΔͰ ͳͲͯͪΔͰ ͊ͻͰͷͼ͵ͪ ͅͳͽͻͬͳͪ ̺ͳͼ͵ͪ
͵Ͷͪͼͽͻ;͵ͬͳͼͽ;ͯͳΒͪͲͪͬͪͼͺͳͽͪͰͳͺͼͶͬͰͳͿͻͷͪͽͳͪͻͰt͊ͳͻͷͳΒ;ͷi
͎ͰͿͰ
͇
̽ͪͶͳΒͰͯͰͷ͵ͻͪͽͳΒͪͼͺͼͫͪͲͪͫ;ͯ;Εͼͽ͆ͬͳ̸͊ͪͯ͵ͪͯͰͷͼ͵ͪ͵Δͳͭͪ
́ͶͳΕ
̽
̓;Ͷͽ;ͻͪͺͶͳͽͳ͵ͪͳ̾ͬͻͺͼ͵ͪ;ͳΒͪ
;̓;Ͷͽ;ͻͪͳͻͪͲͬΒ ͼͽͻ–
̹Ͱ
ͭͻͪͯ́ͼͽͳͽ;ͽͯͻ;ͽͬͰͳͪ;͵ͪ
ͅͳͶͰͬͳΕ
̹
͇ͻͭͪͳͲͪͳΒͪͻͪͯͪ;ͭͶͫͪͶΒͽͻͪͲͳͳΒͳ ̹Ͱͭͻͪͯt͍ͳͶͳͺ̺ͳΔͳΕi–
͈ͻͼͬͰͽͪ
͈Ͱ;ΒͶͳΕ
ͅ
̻ͶͫͪͶͳͲͪͳΒͪͯͬͪͶͳͪͼͬͰͽ̹ͪͰͭͻ̻ͪͯ;ͽͰͷͫͰͻͭͬͪͭͪͶͪ͵ͼͳΒͪ
͈͵ͻͪΒͪ
͊
͋ͰͶͭͳΒͪ
ͽͻͪͲͳͳΒͪͳͭͶͫͪͶͳͲͪͳΒ̹ͪͰͭͻͪͯ
͈͵ͻͪΒͪ
͊
͋ͰͶͭͳͲͪͳΒͪ ͳ ͭͶͫͪͶͳͲͪͳΒͪ ̽ͻ;ͭ ͯͺ;ΔͰ ͳͲͯͪΔͰ ̹Ͱͭͻͪͯ ͊̽
͈;ͫͶͳ͵
3JGLJO
+
5IF&OEPG8PSL/FX:PSL1VUOBN#PPY
͉ͳͿ͵ͳ
ͦ
͆ͬͪ ͽͰͶͭͳΒͪ ͳ ͵ͻͪΒ ͻͪͯͳͷ ͷͰͼͽͳͷͪ
; ͦ ͪͯͅͰͻ-̻Ͷͯͼͷͳͽ ͺͻͳͻ
̻ͶͫͪͶͳͲͪͳΒͪ ͼͽͻ–
̹Ͱͭͻͪͯ̓Ͷͳ
͊Ͷ
͉ͦ
͈ͻͺͪͼͽͭͶͫͪͶͳͲͷͪͳͺͻͰͫͶͳ͵ͬͪΔͰͼͬͰͽͪ ̹Ͱͭͻ̸ͪͯͻͳͺͰͶͪͭ͆ͬͳ͊ͪͯ
̸ͻͽͺͻͳͽͅͰͯͳͪ
̺;ͶͰͽͳΕ
̺ ;ͻ
̻ͶͫͪͶͳͲͪͳΒͪͷͳͽͳͶͳͻͰͪͶͼͽ̹Ͱͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵Ͱͳͪͼͽͪͬ
ͪͼͻͰͯͼͽͬͪ
Went, R. (2000). (MPCBMJ[BUJPO/FPMJCFSBM$IBMMFOHF
3BEJDBM3FTQPOTFT-POEPO
͑;ΔͳΕ
͚
͏ͬͰͽͬͳͳͽͶͪ ̹Ͱͭͻͪͯ͐ͳͭΒͪͽͪͷͺͪ
228
̸͇͉̀͆̽ ̸̻͇̺͌̽́ͣͽͳͷͳΒͰͭͶͫͪͶͳͼͽͳ͵ͳͺͻͰͼͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
͆ͬͳͼ͵ͳͶͪͳ
̸ͬͪ͵;ͷͬͳΕ
ͅ
ͷͪͻͽ
ͅͶͪͯͳ;͆Ͱͷͪ͵ΒͳͰ͵ͻͰ;ͫͳͻͲͪͲͪͺΓͪͬͪΔͰ͈Ͷͳ
ͽͳ͵ͪ, 10.
ͅͳΕͰͬͳΕ
́ (2017, 12. ͷͪͻͽ
̹ͶͰͼͳͷͪͺͻͯͪΒ;ͷͪͭͶ;Ͳͪͺ;ͺͪͻ̺ͪͰͰͻΔͰͬͼͽͳ, 3.
͇ͶͪΒͳͲͬͻ
Orav, A. (2017, 16. mart). Za dvije godine prevedeno 17.000 strana evropskih propisa. 1PCKFEB͈ͻͰ;
ͲͰͽͼͪwww.pobjeda.net/protected/listalica/2017-03-16/files/assets/basic-html/page-3.html.
;03"/%(6%07*ſ
"/5*/0.*&40'(-0#"-*;"5*0/*/5)&MODERN WORLD
SUMMARY
The author has reviewed the key aspects of globalization as neo-colonial type of domination and syn-
thetically binded them into a single unit. The phenomenon of globalization is viewed from the military, polit-
ical, educational identity and cultural-technological dimensions in the light of their mutual interdependence.
We see that NATO alliance is trying to present its actions in the light of a new sensibility, and adapt its
existence to the culture of modern marketing. From its point of view, it does not express the spirit of a sepa-
rate belonging, but seeks to present itself as a relaxing segment not so closed to the interested countries that
are prepared to abide by a code of common security and other values. The rest of the world, except the US,
which is the driving force of this alliance, is latently perceived as an area from which the threat of terrorism
comes, so a question is imposed — why is that area angry and in conflict with NATO policy.
Often, there is an understanding of NATO qualitatively different from the period of three decades ago.
It used to protect the interests of big business by military means, and today supposedly creates and provides
the conditions for democratic standards and the needs to invest in countries that investors find not only
attractive but also stable. Their bureaucratic organization, despite the force, is becoming more flexible, more
DJWJM
EJTDSFFUBOEVOPCUSVTJWFMZSFHVMBUPSZ)PXFWFS
UIFTUSFOHUIPGBOFXUSFOEJTWJTJCMFJOUIFBNFOEFE
vision by which promotional messages reflect the view on the world of human values, not serving only the
description of the intended specific purpose.
,&:803%4 globalization, EU, NATO, peace, standardization.
229
̸̸̻͇̺̾̈́̾͆͌͌͊̓͠͠ 1
́ͼͽͳͽ;ͽͲͪͼͶͪͬͳͼͽͳ͵;̸͉͆
͏ͰͽͪͻͲͪͳͲ;ͪͬͪΔͰͼͪͬͻͰͷͰͰͫͪͶ͵ͪͼ͵Ͱ ͵ͻͳͲͰ
ͅͼ͵ͬͪ ͉;ͼͳΒͪ
ͳͼͽͻͪͳͶ̸ͪ͊͆͌ ̹Ͱͭͻͪͯ
̸̸͉͇͍̽̈́́̾̀̀͆͌͋̓͆̈́́̓͋͠ͅ
̸͇͇̺͇͎͆̓͊͌́̾͋́́͠ͅ 2
̸̸͊̿̾͋̓ ͈ͼͶͰ. ͭͯͳͰͪ̓ͼͬ;ͼ;ͼͰͼͽͬͪͻͪͶͳͬͳͯͼͳͷͰΌ;ͼͫͰͼͪͻͪͯΔͰ
ͼͬͳ ͺͶͳͽͳ͵ͳ ͼͪͭͪ ͺ͵ͻͪΒͳͰ ; ͵ͬͳͻ; ͈ͻͳͬͻͰͷͰͭ ͪͯͷͳͳͼͽͻͪͽͳͬͭ ͼͪͬͰͽͪ ̸͈͊
ͳ
̀ͪΒͰͯͳ͵ͰͺͻͳͬͻͰͷͰͰͪͯͷͳͳͼͽͻͪͽͳͬͰͼͽͻ;͵ͽ;ͻͰ ̸͈̀͊
̸ͶͳͲͪͰͪͶͫͪͼ͵ͼͽͪͬͳͽͬ
ͳΒͰͫͳͶͷͳͻ͈ͪͻͳͼ;ͼͽ̸͇ͬ͆͋-ͪͪ ̓ͼͬ;
ͺͼͶͰΒ;ͪͭͯͳͰͼͽͬͻͳͶ ΒͰ ͺͬΓͰ
;ͼͶͬͰͲͪΒͪͪΔͰͪͶͫͪͼ͵ͭͰ͵ͼͽͻͰͷͳͲͷͪ
ΒͰͻͺͻͳͺͪͯͳͳ̸͇͆͋-ͪͳͼ;ͻͰͪͭͬͪͶͳͪ;ͫͳͼͽͬͪ
͊ͻͫͪ
ͻ;ͰΔͰͼͺͷͰͳ͵ͪͺͻͪͬͼͶͪͬͰ͵;Ͷͽ;ͻͰ
ͺͯͻͱͪͬͪΒ;ΕͳͪͽͪΒͪͳͼͽͬͪͻͪΔͰͰͽͳ͵ͳ
ͳͼͽͰ ͪͶͫͪͼ͵Ͱ ͺ͵ͻͪΒͳͰ ͇ͯ ͷͷͰͽͪ ͻͪͲͷͰͽͪΔͪ ͍͇͉̓-ͪ ͳ ͌͆́̓ͅ-ͪ
ͳͲ ͺ͵ͻͪΒͳͰ ΒͰ
ͪͼͳͶͺͻͽͰͻͪͬͳͰͯ͊ͻͫͪ
͏ͻͭͻͪͪ
͉ͷͪ
͋;ͻͪ͵ͪ
̻ͻͪͪͪͳͯͻ;ͭͭͰͪͶ
ͫͪͼ͵ͭͼͽͪͬͳͽͬͪ͆ͬͪͰͽͪͺͪ;ͻͪͲͬΒ;͵ͻͳͲͰͺͬͰͲͪͪΒͰͼͪͺͻͰͭͬͪͻͪ͵ͳͷͺͻͰͼͷͳͲ
ͷͰΌ;̹Ͱͭͻͪͯͪͳ̸Ͷͫͪͪͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰͺͯͻ;͵ͬͯͼͽͬͷͷͰΌ;ͪͻͯͭͺͼͻͰͯͳ͵ͪ
ͪͅͻͽͳΒͪ ̸ͽͳͼͪͻͳΒͪ ͈Ͱͽ͵ͷ ͭͯͳͰ ͊ͺͻͪͲ;ͷͪ ͳͲͷͰΌ; ̹Ͱͭͻͪͯͪ ͳ ͈ͻͳͽͳͰ ͫͳ ΒͰ
ͺͽͺͳͼ̺ͪͪͱΒͰͼͬͪͽͳͽͳͯͪͶͳΔͰͭͬͼͪͯͻͱͪΒͯͻͪͱͪͬͪͼͺͻͪͲ;ͷͼͪͰͲͪͬͳͼͷͯͻͱͪͬͷ
ͳͶͳͼͪͪ;ͽͷͷ ͺ͵ͻͪΒͳͷ ; ͼͪͼͽͪͬ;͊ͻͫͳΒͰ
ͪ͵ͳͪ͵ͼͰͻͰtͰͲͪͬͳͼͼͽu ; ͽͰ͵ͼͽ;Ͱ
ͺͷͳΔͰ ͊ͻͫͳΒͪͽͪͷͳΒͰͼͽͪͬͳͶͪͳ͵ͪ͵ͬͰͺͶ;ͭͰͬͶͪͼͽͳͯͪ;ͽͳͰͪ;;ͽͻͪΔͳͱͳͬͽ̓ͼ
ͬͪͪ͵ͳͼͰͬͰͻͳͼͻͺͼ͵ͳͽͰͻͳͽͻͳΒͪ
ͯͪ;ͺͻͪͬΓͪͳͶͳͰͽͺͻͰͯ;ͲͳͷͪͪͽͰͻͳͽͻͳΒͳ̓ͼͬͪ
ͳͅͰͽͳΒͰ
ͷͪͯͪͳͯͪΓͰͼͽͪΒͰͿͻͷͪͶͪ;ͽͷͪͺ͵ͻͪΒͳͪ;ͼͪͼͽͪͬ;͊ͻͫͳΒͰ ͠Ͱͯͯ
ͪΒͼͶͱͰͳΒͳ ͺͳͽͪΔͪ ͯͪͪΔͳͰ ΒͰͼͽͰ ͺͻͳͺͻͰͷͪ ͳ ΒͰͯͼͽͻͪ ͺͻͭͶͪͰΔͰ ͰͲͪͬͳͼͼͽͳ
ͯͰͶͪͽͰͻͳͽͻͳΒͰͼ;ͬͰͻͰͰͯͻͱͪͬͰ
͵ͿͻͽͪͳΒͰͬͰͶͳ͵ͳͼͳͶͪͺͽͷͺͳͽͪΔ; ͈ͻͰͭͬͻͳͼ;ͳ
ͯͪΓͰ;ͽ͵;̓ͼͬ;ͼͪͷΒͰͯͼͽͪΒͰͷͰͼͽ;͇͌͆
ͪͶͳ
ͳͲͭͶͰͯͪͯͪΒͰ̹ͰͭͻͪͯͼͺͻͰͷͪͯͪͺ
ͺ;ͼͽͳͳͺͽͷͺͳͽͪΔ;
͉̓͌͐͆̾̾͐́̓͡ͼͬͳͅͰͽͳΒͪ
͊ͻͫͳΒͪ
̸͇͆͋
͇͌͆
̸Ͷͫͪͳ
Ͱ͵ͼͽͻͰͷͳͲͪͷ
ͼͺͻͪͲ;ͷ
1
jelenaguskova@gmail.com
2
͉ͰͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ;͵ͬͳͻ;ͪ;ͳͼͽͻͪͱͳͬͪ͵ͭͺͻΒͰ͵ͽͪ́́́t̓ͼͬͳͅͰͽͳΒͪ
ͳͲͷͰΌ; ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ͳ ͰͬͻͳͽͰͭͻͪͳΒͪi ͵Βͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ ͺͻͼͬͰͽͰ
ͪ;͵Ͱ ͳ
ͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
230
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͌ͰΕͰ̸͇͆͋-ͪ;tͻͰͪͬͪΔ;u͵ͿͶͳ͵ͽ̹ͪͪͪͶ͵ͪ;ͫͳͶΒͰͺͬͰͲͪͼͪͰͺͯΕ;
;ͼͺͼͽͪͬΓͪΔͪ ͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪ͏ͳΓͺͰͻͪͳΒͰ̸͇͆͋-ͪ;͠;ͭͼͶͪͬͳΒͳͳΒͰͲͪͽͳͽͪΓ;ͯ
ͼ͵ͳͺͻͪͬͪͳͶͳͫͻͫͪͲͪͯͻͰΌͰͳͳͬͪ;ͽͷͳΒͰ̸Ͷͫͪͪͪ
ͬͰΕ
1) ͉ͪͲͫͳΒͪΔͰ͠;ͭͼͶͪͬͳΒͰͳΔͰͪͶͳ͵ͬͳͯͪͳΒͪ͵ͪͺͶͳͽͳ͵ͭͿͪ͵ͽͻͪ;̾ͬͻͺͳ ͠;ͭͼͶͪ
ͬͳΒͪΒͰΒͰͯͳͪͯͻͱͪͬͪͪͺͼͽͼͳΒͪͶͳͼͽͳ͵ͷͺͻͼͽͻ;͵ΒͪͳΒͰͽͰͱͳͶͪ;ͶͪΔͰΔ;;̸͇͆͋
ͼͰΕͪͶͪͼͰͼͪͱͷͯͻͱͪͬͷͳͫͳͶͪΒͰͻͳΒͰͽͳͼͪͪͺͻͰͷ͉ͪ;ͼͳΒͳ͊ͻͰͯͼͽͬͲͪͺͼͽͳͲͪΔͰͳΓͪ
ͺͼͽͪͶͪ ΒͰ ͵;ͺͪͳΒͪ ͳ ͻͪͼͺͪͻͪͬͪΔͰ ͠;ͭͼͶͪͬͳΒͰ
ͼͷͰͪ ͻ;͵ͬͯͼͽͬͪ ͲͰͷΓͰ ͳ ;ͼͺͼͽͪͬΓͪΔͰ
ͺͶͳͽͳ͵ͭͻͰͱͳͷͪ͵ΒͳͯͭͬͪͻͪͺͽͻͰͫͪͷ̸͇ͪ͆͋-ͪ
2) ͊ͽͬͪͻͪΔͰ̸͇͆͋;ͺͻͳͽ̹ͪͪͪͶ͵ͪ;̸ͶͳΒͪͼͳΒͰͺͽͻͰͫͪͺͶͳͭͲͪͻͪͲͷͰͽͪΔͰ
ͼͬΒͰͬΒͼ͵Ͱ
ͲͪͳͼͺͳͽͳͬͪΔͰͬͳͬΒͳͽͰͶͭͳΒͪ
ͻͪͲͷͰͽͪΔͰͬΒͳͿͪͫͻͳ͵ͪ
ͽͰͼͽͳͻͪΔͰ
ͻ;ͱΒͪ
ͯͶͪͭͪΔͰ;͵ͶͰͪͻͭͽͺͪͯͪ ̹͌ͼͳͼ; ͼͰ ͬͰΕ ;ͬͻͼͽͳͶͳ ͵ͻͳͼͽͰͻͬͪͽͼ͵ͰͶ;͵ͰͲͪ
ͬΒͺͻͳͼ;ͼͽͬ;ͪͅ͵ͰͯͳΒͳͲͪͯͲͬͶ;ͰͽͻͰͫͪͳͯͪͺͳͽͪΒ;͊ͶͬͰͳΒͪͳ̹;ͭͪͻͼ͵ͪͼ;ͬͰΕ;
̸͇͆͋-;͈ͽͺ;;ͼͶͫͯ;ͯͰͶͬͪΔ̹ͪͪͪͶ͵ͪ;ͷͰͽͪͶͪΒͰͼͪͷ͊ͻͫͳΒͪͳ͏ͻ̻ͪͻͪ
3) ̸͇͆͋ ͳΒͰ ͲͪͳͽͰͻͰͼͬͪ ͯͪ ̓ͼͬ ͫ;ͯͰ ͭ;ͼͽ ͪͼͰΓͰ
;ͺͻͪͬ Ͳͪͽ ͼ; ͽͪ͵ Ͱͼͽ
ͫͷͫͪͻͯͬͪͶͳΔͰͭͬ;ͽͰͻͳͽͻͳΒ;
ͳͬͳͶͪͭͻͪͯͼ͵ͪͪͼͰΓͪ
ͼͰͶͪ
͵ͶͰͳͲͫͰͭͶͳͪ
ͽͻ;ͯͳͶͳͼ;
ͼͰͯͪͼͬͰ;ͻͪͯͰ͵ͪ͵ͫͳͫͳͰͷͭ;ΕͰͺͬͻͪͽͪ͵ͼͽͪͬͳͽͬͪ͋ͲͪͳͯͪΒͰ̸͇͆͋t;ͫͳΒͪ
ͯͬͰ ͷ;ͬͰ ΒͰͯͳͷ ;ͯͪͻͰͷu ͼ ΒͰͯͰ ͼͽͻͪͰ
ͻͪͳΕͪͬͪ ΒͰ ͽͰͻͰ Ͳͪ ͼͬΒ ͺͶͳͭ
ͪ ͼ ͯͻ;ͭͰ
ͼͽͻͪͰ
ͰͺͻͰ͵ͳͯΒͰͽͻͪͱͳͳͲͭͬͻͲͪͪͼͽͪͬͪ͵ͫͻͫͰͳͯͰΒͼͽͪͬͪͺͻͽͳͬ͊ͻͫͳΒͰ
́ͲͫͪͶ͵ͪͼ͵ͳͯͭͪΌͪΒͪͷͱͰͼͰͳͲͬͰͼͽͳͷͭͲͪ͵Γ;ͪ͵͇ͪͬͯͰΕͰͫͳͽͳͺͷͰ;ͽͪͼͪͷͯͬͪ
̓ͪͺͻͬ
ͪͭͻͰͼͳΒ̸͇ͪ͆͋-ͪ;͠;ͭͳͼͽΒ̾ͬͻͺͳͺ͵ͪͲͪͶͪΒͰ;͵Ͷͳ͵ΒͷͰͻͳͰͬͻͺͼ͵ͳͼͪͬͰͲ
ͳͳͺͶͳͽͳ͵ͳͲͪͬͳͼͰͯ͊ΒͰͯͳΔͰͳ̸ͷͰͻͳ͵ͳ̽ͻͱͪͬͪ̾ͬͻͺͪΒͰͳͯͪΓͰͺͻͽͰ͵ͽͻͪͽ̸͊̽
ͳͰ;Ͳͳͷͪ ͪͼͰͫͰͯͰͼͬΒͰͯͭͬͻͼͽͳ
̓ͪͯͻ;ͭ
ͬͪͱͪͻͰͲ;ͶͽͪͽͪͭͻͰͼͳΒͰ̸͇͆͋-ͪΒͰͼͽͰͪͼͽͪͪ͵ͺΒͷͪtͯͰͼ;ͬͰͻͰͳͲͪͳΒͪu
ͳΒͪ
ΒͰͼ;ͽͳͪ;ͽͷͰͯͪͼͰͼ;ͬͰͻͰͳͽͰͽͬͰͳͶͳͰͲͰͷΓͰͼͬͰͯͰͪͷͳͳͷ;ͷ
;Ͳ͵ͪͼͳΒͰͷͰͪΔͰ
tͼ;ͺͰͻͼͳͶͰu;;;ͽͻͪΔͰͼͽͬͪͻͳͯͪͽͰͲͰͷΓͰ
;ͺͻ͵ͼͬΓͳΔͰͰͬͶͪͼͽͳͳΔͰͭͪͻͯͪ
̓ͻͳͲͪ ͳͲ ͭͯͳͰ ͺ͵ͪͲͪͶͪ ΒͰ ͯͪ ΒͰ ̸͇͆͋ ͪͼͽ;ͺͳ ͵ͪ ͼͪͱͪ ͬΒͪ ͻͭͪͳͲͪͳΒͪ
ͼͬͰͽͼ͵ͭͳͬͪ
ͳͼͽͻ;ͷͰͽ
ͺͻͰͼͬͰͭͪ
̸͊̽
͵ΒͰͼ;ͺͶͪͼͬͰͽͪͯͻͰͯͳͶͰ͵ͪͲ;ͼͬΒͳͪͳ
ͪͶͳͳͽͰͻͰͼ̸͇ͪ͆͋ͼͰͺ̹ͪͪͪͪͶ͵ͪ;͵ͪΒͰͯͳͼͽͬͰͳͼͶͱͰͳͻͭͪͳͲͪͷ
;ͼ;ͽͳ
ͳ
ͰͼͪͷͬΒͳ͋ͪͷͪͳͰͻͳΒͪͼͰͺ̹ͪͶ͵ͪ;ͻͪͲͭͻͪͪͶͪͼͬͳͷͼͬΒͳͷͭͻͪͪͷͪ– ͳ͵ͪͲͰͷ
ͳͺͻͺͪͭͪͯͷ
ͳͺͶͳͽͳ͵ͷ
ͳͽͪ͵ͲͬͪͷͷͳͻͬͷͳͫͻͪͲͬͷͳͺͶͳͳΒͼ͵ͷ
̽ͪͶͳΒͰͫͷͫͪͻͯͬͪΔͰͭͯͰͶͷͳͻͬΒͲͰͷΓͳ
̓ͪͯΒͰͫͷͫͪͻͯͬͪΔͰͲͪͬͻͰ̸͇͆͋ΒͰͯͶ;;ͪͪ̓ͼͬͺͯͷͪͼ͵ͷͅͰΌ;ͪͻͯ
ͳͫͰͲͫͰͯͼͳͼͪͭͪ– ̓ͼͬͼ͵ͳͼͪͭͪ ͍͇͉̓
ͪͰͬͻͺͼ͵ͳͷͻͭͪͳͲͪͳΒͪͷͪͳ͇͌͆-;ͯͪ
ΒͰ ͺͻͪͬ ͯͪ ͻͭͪͳͲ;Β; ͷͳͻͪ ͱͳͬͽ ; ͺ͵ͻͪΒͳͳ ͋ͳͷ ͺͻͰͼͷ ΒͰ ͻ;͵ͬͯͳͶͪ ͈ͻͳͬͻͰͷͰͪ
ͪͯͷͳͳͼͽͻͪͽͳͬͪ ͷͳͼͳΒͪ ͌ΒͰͯͳΔͰͳ ͪͳΒͪ ͪ ̓ͼͬ; ͌͆́̓ͅ
ͳ ͼͺͰͳΒͪͶͳ ͳͲͪͼͶͪͳ͵
ͭͰͰͻͪͶͭͼͰ͵ͻͰͽͪͻͪ
231
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͰͯͯͶͪͲͪ͵͌͆́̓ͅ-ͪͪ̓ͼͬ;ΒͰͬͶͪͯͪͶͪͪͽͷͼͿͰͻͪͪͼͪ
Ͱ͵ͷͳΒͪΒͰͫͳͶͪͯͰͬͪͼͽͳ
ͻͪͪ
ͺͼͶͰͯͳͰͭͻͷͳͻͪͲͪͻͪΔͪͬͳͯͰͶͰͼ;ͼͰͪͼͬͪ͵ͷ͵ͻͪ͵;
ͬͶͪͯͪͶΒͰͫͰͲͪ͵ΔͰͳͳ
ͻ͵ͻͪͼͺͻͼͽͻͪΔͰͪͱͰΓͪͲͪͯͷͪͲͯͷ
;ͷͭͳͷͯͰͶͬͳͷͪͺ͵ͻͪΒͳͰͰͬͳͯͰͽΒͰͫͳͶͯͼ;
ͼͽͬͬͰͶͳ͵ͭͯͰͶͪͼͽͪͬͳͽ͇ͬͪͼͳͷͽͭͪ
Ͷͪͬͳͪͻ;ͱͪͳͭͻ;ͺͪ͵ͼͬͼ͵ͳ̸Ͷͫͪͪͪͳ
ͯͻ;ͭͰ ͼͪͷͲͬͪͰ ͼͪͭͰ ͺ͵;ͪͬͪͶͰ ͼ; ͯͪ ͺͺ;Ͱ ͬͪ͵;;ͷ ͵Βͳ ΒͰ ͪͼͽͪ ͪ͵ ͯͶͪͼ͵ͪ ͻͭͪͪ
ͬͶͪͼͽͳ ͊ͪͬͰͲͰ ͉Ͱͺ;ͫͶͳ͵Ͱ ͠;ͭͼͶͪͬͳΒͰ
; ͫͶͪͼͽͳͷͪ ͵ͪ ͽ ͼ; ͪͯͷͳͳͼͽͻͪͽͳͬͳ ͺͼͶͬͳ ͳ
ͫͰͲͫͰͯͼͽ
͈ͼͶͰ. ͭͯͳͰͪ̓ͼͬ;ͼ;ͼͰͼͽͬͪͻͪͶͳͬͳͯͼͳͷͰΌ;ͼͫͰͼͪͻͪͯΔͰͼͬͳͺͶͳ
ͽͳ͵ͳͼͪͭͪͺ͵ͻͪΒͳͰ;͵ͬͳͻ;͈ͻͳͬͻͰͷͰͭͪͯͷͳͳͼͽͻͪͽͳͬͭͼͪͬͰͽͪ ̸͈͊
ͳ̀ͪΒͰͯͳ͵Ͱ
ͺͻͳͬͻͰͷͰͰͪͯͷͳͳͼͽͻͪͽͳͬͰͼͽͻ;͵ͽ;ͻͰ ̸͈̀͊
̸Ͷͳ Ͳͪ ͰͪͶͫͪͼ͵ ͼͽͪͬͳͽͬ ͳΒͰ ͫͳͶ ͷͳͻͪ ͈ͻͳͼ;ͼͽͬ ̸͇͆͋-ͪ ͪ ̓ͼͬ;
ͺͼͶͰ
Β;ͪͭͯͳͰͼͽͬͻͳͶΒͰͺͬΓͰ;ͼͶͬͰͲͪΒͪͪΔͰͪͶͫͪͼ͵ͭͰ͵ͼͽͻͰͷͳͲͷͪ
ΒͰͻͺͻͳͺͪͯͳͳ
̸͇͆͋-ͪ ͳͼ; ͻͰͪͭͬͪͶͳ ͪ ;ͫͳͼͽͬͪ ͊ͻͫͪ
ͻ;ͰΔͰ ͼͺͷͰͳ͵ͪ ͺͻͪͬͼͶͪͬͰ ͵;Ͷͽ;ͻͰ
ͺͯͻͱͪͬͪΒ;Εͳ ͪ ͽͪΒ ͪͳ ͼͽͬͪͻͪΔͰ Ͱͽͳ͵ͳ ͳͼͽͰ ͪͶͫͪͼ͵Ͱ ͺ͵ͻͪΒͳͰ ͇ͯ ͷͷͰͽͪ ͻͪͲ
ͷͰͽͪΔͪ ͍͇͉̓-ͪ ͳ ͌͆́̓ͅ-ͪ
ͳͲ ͺ͵ͻͪΒͳͰ ΒͰ ͪͼͳͶ ͺͻͽͰͻͪ ͬͳͰ ͯ ͊ͻͫͪ
͏ͻͭͻͪͪ
͉ͷͪ
͋;ͻͪ͵ͪ
̻ͻͪͪͪͳͯͻ;ͭͭͰͪͶͫͪͼ͵ͭͼͽͪͬͳͽͬͪ͌ͺͰͻͳͯ;ͯΒ;ͪ
ͭͯͳͰͯͷͪͻͽͪͭͯͳͰͳͲͬͻͰΒͰͽͰͻͻͳͼͽͳ͵ͳͪͺͪͯͪ ͯ͵Βͳ
ͪ͊ͻͫͰͳ͏ͻͭͻͰ
;ͫͳΒͰ ͼͫͪ ͊ͻͫͪͳ͏ͻͭͻͪͪ
ͻͪΔͰ ͊ͻͫͪͳ
͏ͻͭͻͪͪ
ͳ ͽͰͽ ͊ͻͫͪ ͳ ͏ͻͭͻͪͪ
͌ͳͽͰ ΒͰ
ͼͺͪΓͰ ͳͶͳ ͲͫͳΓ
ͽͰΕͰͬͳͰͯ͵;Εͪ
ͺͻͰͼͬͰͭͪ͊ͻͫͪ
͏ͻͭͻͪͪͳ͉ͷͪ ͅͰͷͻͪͯ;ͷͺͻͪͬͳͽͰͶ·
ͼͽͬͪ
ͼͽͻ
̹ͰͭͻͪͯΒͰͲͪͳͲͪͺͼͽΒͪΔͰtͻͪͯͳͶͭͻͪuͲͪ͊ͻͫͰͪ̓ͼͬ;͌ͲͪͽͬͻͳͷͪͳͶͭͻͳͷͪ
ͪͶͪͲͳͶ ͼͰ Ͱ͵Ͷͳ͵ ͼͽͽͳͪ ͽͰͽͳ ͼͻͺͼ͵ͳ ͳͬͳͶͪ ͌ ͽͳͷ tͻͪͯͳͷ Ͷͭͻͳͷͪu ͵Βͳ ͼ; ͼͰ
ͪͶͪͲͳͶͳ;ͼͰͶ;ͪͅͽͳͪͰ
ͺͰͽͪͰͼͽ͵ͳͶͷͰͽͪͻ͈ͪͯͻͳͽͳͰ
ͼͰͶ;̽;ͪͬͫͶͳͲ;͈ͻͳͲͻͰͪ
ͳ;̽ͻͰͳͳ
ͺͼͽ;ͺͪͶͼͰͺͻͰͷͪͽͰͽͳͷͪ͵ͻͪΒΔͰͼ;ͻͬͳͰ;ͷ͈ͪͻͳͼͽ;ͺͽͳͷΓ;ͯͳͷͪͫͳ
ΒͰ ͼͽͻͭ ͲͪͫͻͪΔͰ ͪ͵ ͳ ͅͰΌ;ͪͻͯͷ ͵ͷͳͽͰͽ; ͏ͻͬͰͭ ͵ͻͼͽͪ ͈ͻͰͯ ͽͭͪ
; ͉Ͱͺ;ͫͶͳͳ
̸ͶͫͪͳΒͳͼͰͪͶͪͲͳͶΒ͵Γ;ͯͳͼͻͺͼ͵ͰͪͳͪͶͼͽͳ͵Βͳͼ;ͫͳͶͳͽͰͽͳͪ̓ͼͬ;ͳ
ͅͰͽͳΒͳͅͰΌ;ͪͻͯͰͼͪͭͰͪ̓ͳͫͅͳͶFͼ;;ͺͲͪͽͰͼͪͳΔͰͳͷͺͼͽΒͪΔ;ͲͪͽͬͻͪͲͪ
ͽͰͽͰ͊ͻͫͰ ͉ͪͼͺΊͽͰ̓ͼͬ
ͪͅͻͽͬͼ͵ͳʹͺͭͻͷ
̸Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻ
͆ͪ ͽͰͻͳͽͻͳΒͳ ͯͭͬͻͼͽͳ ͍͇͉̓-ͪ ͼͪͷ Ͳͪ ͺͻͬͰ ͯͬͰ ͭͯͳͰ ͫͳͶ ΒͰ ͺͻ;Ͱ
ͼͻͺͼ͵ͳͺͻͪͬͼͶͪͬͳͻͪͷͬͪͪͽͰͻͳͽͻͳΒͳ͵Β;ͼ;;ͬͪͶͳ́ͽͪͶͳΒͪͳ
– ͆Ͱͷͳ
–
̸ͷͰͻͳ͵ͪͳ
– ̾ͭͶͰͲͳͳ– ͍ͻͪ;Ͳͳ̽ͪͪͼΒͰͼͬͳͷͪΒͪͼ̸ͯͪͶͫͪͳͼͶͰͯͰͼͬΒͳΓ– ͯͪ
Ͳͪ;ͬͰ͵ ͳͲͫͻͳ; ͼͪ Ͷͳͪ ͲͰͷΓͰ ͽͻͪͭͬͰ ͵Βͳ ͼͬͰͯͰ ͵ͽͳ;ͳͽͰͽ; ͺͼͽΒͪΔͪ ͼͻͺͼ͵Ͱ ͳ
ͻͳΕͪͼ͵Ͱ͵;Ͷͽ;ͻͰͪ̓ͼͬ;ͳͅͰͽͳΒͳͳͪͽͪΒͪͳ;ͳͽͰ͵ͻͰͰͼͻͺͼ͵Ͱͯ;ͬͼͽͳ
ͪ;ͳͳͼ;ͳͲͫͻΒͪͶͳ ͽͪ͵ͬͳtͽͻͪͭͬͪu;ͺ͵ͻͪΒͳͳ
ͪͺͻͰͷͪͻͰͭͳͼͽͻ;ͲͪͽͳΕͰͳͼͺ
ͷͰͳ͵ͪ ͵;Ͷͽ;ͻͰ ͳ ͭͯͳͰ ͪ ͽͰͻͳͽͻͳΒͳ ̓ͳͅ ͺͼͽΒͳ ͬͳͰ ͯ ͽͻͳͼͽͪ ͼͺͷͰͳ͵ͪ
ͪΒͬͳͰ͵ͪͽͰͭͻͳΒͰ
͌ͺͻͪͬͲͪͽͼ;ΔͳͬͰͪ͵ͳΒͰͳΓͪ;ͼͷͰͻͰͰ
ͷͰͽͯͳͰͳͼ;ͻͬͰ͋
ͽͯͪͪͼͳͰ̸Ͷͫͪͳͪ̓ͼͬ;ͳͅͰͽͳΒͳͳΒͰͳͽͪͯͻ;ͭͰͭͬͪͻͬͪͻͳͲͪͷ
232
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
̺Ͷͪͯͪ͠;ͭͼͶͪͬͳΒͰͼͰͪΒͰͰͻͭͳͳΒͰͺͻͽͳͬͳͶͪͳͲͭͻͪͯΔͳͬΒͳͫͪͲ͍͇͉ͪ̓-ͪͳ̸͇͆͋-ͪ
ͪ ͯͰͶ; ͼͬΒͰ ͼ;ͬͰͻͰͰ ͽͰͻͳͽͻͳΒͰ
ͫͰͲ ΔͰͰ ͼͪͭͶͪͼͼͽͳ ͋ ΒͰ ͪΒͭͻ;ͫΓͰ ͪͻ;ͪͬͪΔͰ ΔͰͭ
ͼ;ͬͰͻͰͳͽͰͽͪͳͼͽͪͬͬͪ ͉ͰͲͶ;ͳΒͰ̹͊
͵ͪͳͪ͵ͽ;ͰͶͭͲͪ͵ͯͪͬͼͽ͉ͬͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͳ
͉͊͠;ͭͼͶͪͬͳΒͰ́ͲͭͻͪͯΔͪ ͼͽͻͪͳͫͪͲͪͫͰͲͼͪͭͶͪͼͼͽͳͯͻͱͪͬͰ
ͰͼͺΒͳͬͪ ΒͰ ͼͪ͵ͪͻͪ͵ͽͰͻͷͳ
ͯ;ͷͷͳͻͬͰͷͳͼͳΒͰͺͯͺ͵ͻͬͳͽͰΓͼͽͬͷ͇͌͆ͳͺͻͰͯͼͽͪͬΓͪͺͪͼͪͺͻͰͼͰͯͪ͵Βͳͺͻͽͳ
ͬ;ͻͰͳͼͬͳͷͪͰͶͳͷͪͳͳΓͰͬͳͷ͇ͪ͌͆ ͅͰͷͻͪͯ;ͷͺͻͪͬͳͽͰͶ·ͼͽͬͪ
ͼͽͻ–79).
͌ͺͻ͵ͼ;ͺͲͻͰΔͳͷͪͳͺͻͽͰͼͽͳͷ̺ͪͶͪͯͰ͉͊͠;ͭͼͶͪͬͳΒͰ
͌͆́̓ͅΒͰͽͶͰͻͳͼͪͽͬͪͻͪΔͰ
ͼͽͻͪͳ ͺͻͰͯͼͽͪͬͳͽͪͬͪ ; ͈͵ͻͪΒͳͳͫͰͲ ͵ͼ;ͶͽͪͳΒͪͳͼͪͭͶͪͼͼͽͳ̺ͶͪͯͰ͉͊͠;ͭͼͶͪͬͳΒͰ
ͽΒͰͺͻͰͯͼͽͪͬΓͪͶͪΒͭͻ;ͫΓͰͪͻ;ͪͬͪΔͰͺͻͳͳͺͪͼ;ͬͰͻͰͳͽͰͽͪͳͽͰͻͳͽͻͳΒͪͶͭͳͽͰͭͻͳ
ͽͰͽ͉ͪ͊͠;ͭͼͶͪͬͳΒͰ͈͵;ͪΒ̓;ͰͻͪͯͪͺͻͪͬͳͶͳ͵ͷͽͶͰͭͪͶͳͲ;ΒͰ ͺͻΒͰ͵ͪͽ;ͻͰͯͫͰt͇ͳͷ;
ͳͽͰͽ;ͳͺͻͳͬͳͶͰͭͳΒͪͷͪ͵ͪͰͶͪͻͳΒͪͲͪͬͰͲ;ͼͪͳͼͽͻͪͳͷͬͶͪͯͪͷͪͪ̓ͼͬ;u
ͫͳΒͰͯͳͻͰ͵ͽͪ
ͪͺͪͯͪͼ;ͬͰͻͰͳͽͰͽͳͽͰͻͳͽͻͳΒͪͶͳͳͽͰͭͻͳͽͰͽ͉͊͠;ͭͼͶͪͬͳΒͰ
ͭͻ;ͫ͵ͻͰΔͰͪͰͶ͈ͪͬͰΓͰ
͌͆ͳ̹Ͱ͵Ͱ͵ͬͰͳΒͰͯͳͺͶͷͪͽͼ͵ͳͷͳ͵Ͳ;Ͷͪͻͳͷͯͼͳͷͪ
͇ͯͯͭͯͳͰͷͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰͼ;ͻͪͯͳͶͰͪͳͲͻͪͯͳͺͻͭͻͪͷͪͲͪͻͪͲͬΒ
̓ͼͬͪͳͅͰͽͳΒͰ͵Βͳͫͳͷͭ;ΕͳͺͰͽͪ͵ͻͪͲͭͬͻͪͼͽͪͽ;ͼ;ͺ͵ͻͪΒͳͰ͋ͪ͵ͼ;ͫͳͶͳͿͻ
ͷ;Ͷͳͼͪͳt͊ͽͪͯͪͻͯͳͲͪ̓ͼͬu͵Βͳͼ;ͼͰͯͼͳͶͳͪͼͶͰͯͰΕͰͫͶͪͼͽͳͿ;͵ͳͳͼͪΔͰͯͰ
ͷ͵ͻͪͽͼ͵ͳͳͼͽͳͽ;ͳΒͪ
ͬͶͪͯͪͬͳͪͺͻͪͬͪ
ͼͶͫͯͪ͵ͻͰͽͪΔͪ
ͺͬͻͪͽͪ͵ͳͲͫͰͭͶͳͪͳͻͰͳͽͰͭͻͪ
ͳΒͪ
Ͱ͵ͷͳΒͪ
ͳͷͬͳͼ͵ͪ ͺͻͪͬͪ
ͯͳΒͪͶͭ ͼ̹ͪͰͭͻͪͯͷͳ̓ͼͬͼ͵ͳͲͪͽͳͽͳ͵ͻͺ;ͼ͊ͪͬͰͽ
ͫͰͲͫͰͯͼͽͳΒͰͺͯͻͱͪͽͪΒͺͶͪ͵ΒͳͽͻͰͫͪͯͪͼͶ;ͱͳ͵ͪͼͬͪͲͪͰ;ͺͻͭͻͰͼͪ
ͼͽͬͪͻͰͭ
ͯͼͽͻͪͰͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;ͳΒͪͼͪͷ;ͺͻͪͬͰͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͇ͯͼ;ͼͽͬ ͪͺͻͰͽ͵ͪ ; ͻͰͪͶͳͲͪͳΒͳ ͷͳͻͬͳ ͪ͵ͽͳͬͼͽͳ ͪ ̓ͼͬ; ͵ΒͰ ͺͼͷͪͽͻͪͷ ͬͰΕ
ͬͳͰͯͯͰͼͰͽͭͯͳͪ
ͺͼͶͰͯͳͪΒͰͽͭͪͽͼͰ̸͇͆͋ͳΒͰͺͻͳͺͻͰͷͪͲͪ;ͼͺͼͽͪͬΓͪΔͰͷͳͻͪ
ͬͰΕ Ͳͪ ͼͺͻͬΌͰΔͰ ͬΒͰ ͿͪͲͳͬͰ ΔͰͷ; ͳΒͰ ͼͽͪͶ ͯ ͻͰͰΔͪ ͺͻͫͶͰͷͪ ͳͶͳ ͻͭͪͳͲͬͪΔͪ
ͷͳͻͭͱͳͬͽͪ
ͬͰΕͷ;ΒͰΒͰͯͳͬͪͱͼͽͬͪͻͳͬͪΔͰͼͺͼͽͬͰͳͳΓͰͬͪͯͪ;ͳͳ̓ͼͬͰͲͪ
ͬͳͼͳͷͪ͠;ͭͼͶͪͬͳΒ;ͺͼͶ;ͷͯͻͱͪͬͷ
͵ΒͷͷͱͰͯͪ;ͺͻͪͬΓͪ
͈͵ͻͪΒͳͪΒͰͬͰΕͯͪͬͺͲͪͽͪ͵ͪͰͽͪͻͲͪͻͰͭͻ;ͽͬͪΔͰͽͰͻͻͳͼͽͪ
ͫͪͲͪͻͭͪͳͲͬͪͭ
ͷͰΌ;ͪͻͯͭ͵ͻͳͷͳͪͶͪ
͵ͻͳΒ;ͷͪͻͰΔͪͪͻ͵ͽͳ͵ͪ
ͽͻͭͬͳͰΓ;ͯͳͷͪͳͺͻͪΔ͈ͪͬͪͳͲ
ͬͰͽͪΒͳͷͪ ͽͪͷͺͰ
ͪͶͫͪͼ͵ͳ ͪͻ͵͵ͪͻͽͰͶ t̓ͪͷͳͶͪu
ͼͺͰͳΒͪͶͳͲͬͪ Ͳͪ Ͱͻͳ
ͼͺͪͯͪ ; ͺͰͽ
ͪΒͷΕͳΒͳͷͪͿͳΒͪ͵ͳͻͭͪͳͲͪͳΒͪͼͬͰͽ̻ͪͯͳΔͳͺͻͿͳͽ ͯͷͪͿͳΒͪ͵ͳͺͻΓͪͬͳͺ
ͼͶͬͪͳͲͼͳ͵ͷͳͶͳͪ Ͱͬͻͪ
̹ͪͶ͵ͪͼ͵ͪ ͵ͻͳͲͪ ͯͰͬͰͯͰͼͰͽͳ ͭͯͳͪ ͺ͵ͪͲͪͶͪ ΒͰ ͳͼͽͬͻͰͷͰ ͳ ͰͿͳ͵ͪͼͼͽ ͳ ͰͰͿͳ͵ͪͼ
ͼͽͻͪͯͪͷͳͻͬΔͪ͵ͪ
ͯͰͶͬͪΔͰͷͰΌ;ͪͻͯͳͻͭͪͳͲͪͳΒͪͳ̸͇͆͋-ͪ;ΔͳͷͪͰͼͬΒͼͽͬͰΒ
;ͶͲͳͪͻͫͳͽͪͻͪͷͭͼͽͻͪͳͷͰΌ;ͪͳͪͶͳ͵ͿͶͳ͵ͪͽͪ
͵ͪͳ ;;ͶͲͳͼ;ͯͳΒͪ ͺͻͳͶͳ͵ͷ
ͿͻͷͳͻͪΔͪͬͳͯͻͱͪͬͪͪ͵ͻͪͼͺͪͯͪͬͳͰͪͳͪͶͰͿͰͯͰͻͪͳΒͰ
͋ͽͼͰͯͰͼͳͶͼͪ͊ͻͫͳΒͷͳ͊ͻͫͳͷͪ
ͯͶͳͪΒͰͶͰ͵ͳΒͪͼͬͪ͵ͷͰ͵ͫͳͽͰ– ͳͶͳͱͰͶͳ–
ͯͪ ͼͪ;ͬͪ ͼͬΒ; ͰͲͪͬͳͼͼͽ ͳ ͽͰͻͳͽͻͳΒͪͶ; ͰͶͬͳͽͼͽ ; ͬͳͷ ͭͰͺͶͳͽͳ͵ͳͷ ;ͼͶͬͳͷͪ
͊ͳͼͽͰͷͷͼͪ͵ͳΒͪ
ͺͻͰͽͬͪͻͪΔͰͷͲͰͷΓͰ;͵ͪͷͺͲͪͺͻͭͪͰͳͺͻͳͷͰͷͼͳͶͰ
͊ͻͫͳΒͪΒͰͻͪͲͻ;
Ͱͪ
ͼͶͪͫΓͰͪ
ͼͶͷΓͰͪͳͳΒͰͼͺͼͫͪͯͪͼͰͺͻͰͺͻͯͳͫͻͲͳͫͰͲͺͷΕͳͼͪͼͽͻͪͰ
233
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͼͶͰͯͳͰ ͪͭͻͰͼͳΒͰ ̸͇͆͋-ͪ ͪ ͠;ͭͼͶͪͬͳΒ; ͳ ͽͰ ͵ͪ͵ ͼ; ;ͽͳͪͶͰ ͪ ͻͪͲͬΒ ͠;ͭͼͶͪͬͳΒͰ
͊ͻͫͳΒͰͳ͏ͻͰ̻ͻͰ
;ͪͻͰͯͷͺͰͻͳͯ;̸ͭͻͰͼͳΒ̸͇ͪ͆͋-ͪͳΒͰͺͼͽͳͭͶͪͼͬΒͭͶͪͬͳͳΓ–
ͼͬͻͭ;ΕͰ͊ͶͫͯͪͪͅͳͶͰͬͳΕͪ
ͪͳ ̺Βͼ͵ͪ͠;ͭͼͶͪͬͳΒͰͳΒͰͫͳͶͪ ;ͳͽͰ̸ͪ͊̽ ͼ;ͫͳͶͰ
ͺͻͳͷͻͪͰͯͪͻͪͲͻͪͯͰͬ;ͼͽͻͪͽͰͭͳΒ;
͵Β;ͼ;
ͽͻͰͫͪͻͰΕͳ
ͯͻͪͯͳͶͰͯͶͳ
̀ͪͺͪͯͳͷ ͼͳͶͪͷͪ ΒͰ ͺͶ Ͳͪ ͻ;͵ͷ ͯͪ ͫͰͲ ͪͺͻͪ
ͬͰΕ ͭͯͳͰ
ͳͲͬͰͯ; ͺͻͰͬͻͪͽ ;
ͲͰͷΓͳͳͼͷͰͰͼͬͶͪͼͽͳͬͳͰͭͯͳΔͰͭͶͳͯͰͻͪ͊ͶͫͯͪͪͅͳͶͰͬͳΕͪ͊ͻͫͳΒͪΒͰͽͪ͵ͺͼͽͪͶͪ
ͺͶͳͭͪ͵ͷͰͼͰͺͻͫͪͬͪͶͪͷͰͽͯͳ͵ͪͼͷͰͰͰ;ͭͯͳͺͶͳͽͳ͵ͳͶͳͯͰͻͪͳͺͻͷͰͰͺͶͳ
ͽͳ͵ͭ;ͻͰΌͰΔͪͲͰͷΓͰ͋ͺͳͽͪΔͰͺͻͰͼͽͪͶΒͰͯͪͫ;ͯͰͳͼͽͫͪͶ͵ͪͼ͵͊ͬͰͼͰͯͳͭͻͪͬͪͶͺͬͰΕ
ͯͪͬͪͺͳͼͪͷͼͰͪͻͳΒ;
͊ͷͰͪ ͬͶͪͼͽͳ ͼͪͷ ͪͳͲͭͶͰͯ ΒͰ ͫͳͶͪ ͰͰ͵ͳͬͪͪ
ΒͰͯͼͽͪͬͪ ͳ ͺͽͺ; ͶͰͭͪͶͪ
ͳͼͽ
;;ͽͻͪΔͪͼͽͬͪͻ͠;ͭͼͶͪͬͳΒͰ͌ͼͽͬͪͻͼͽͳͪΒͰͺͻͳͺͻͰͷͪͪͽͰͷͰΓͳͼͽͬͪͻͳͬͪͪͺͺͶͪ;
͵ΒͳΒͰͳͲͻͪΌͰͳͲͬͪͭͻͪͳͪ͠;ͭͼͶͪͬͳΒͰ
͆ͬͪͬͶͪͼͽΒͰͪ͵ͽͳͬͼͪͻͪΌͳͬͪͶͪͼͪ̀ͪͺͪͯͷ̀ͪͺͪͯͰͲͰͷΓͰͯͫͳͶͰͼ;ͺͻͪͬͯͪͪͽͰͻͳͽ
ͻͳΒͳ͠;ͭͼͶͪͬͳΒͰͻͰͪͬͪΒ;ͬͰΕͳ;ͺͳͽͪΔͪ
;͵Γ;;Β;Εͳͳ͵ͪͯͻͬͼ͵ͪ
ͬΒͪͺͪͪ͵ͳͺͳͽͪΔͪ͵ΒͪͼͰ
ͽͳ; ͺͼͽΒͪΔͪ ͼͪͷͰ ͯͻͱͪͬͰ ͆ͪͳͪͶͳ ͳ ͵;Ͷͽ;ͻͳ ͳͯͰͽͳͽͰͽ ͊ͻͫͳΒͰ ͵ͪ ͳ ͺͪͽͻͳͽͳͲͪͷ
ͺͼͽͪͶͳ ͼ; ͰͺͱͰΓͳ ͺΒͷͬͳ ; ͼͻͰͯͼͽͬͳͷͪ ͳͿͻͷͳͼͪΔͪ ͌ͳΔͰ ΒͰ ͺ͵;ͪΒ ͼͽͪͬΓͪΔͪ
ͬΒͼ͵ͰͳͼͺͰͳΒͪͶͰͼͶ;ͱͫͰ͈͌ͅ-ͪͺͯ͵ͽͻͶ;ͬͶͪͯͰ͌ͬΒͼͳΒͰͺͰͶͪͻͰͿͻͷͪ͵ΒͪͼͰ ͽͳ
ͪͶͪ
ͺͻͰͼͬͰͭͪ
Ϳͳͳͻͼ͵ͳͳͭͰͰͻͪͶͼ͵ͳ͵ͪͯͻͬͪ͆ͳΒͰΒͰͯͼͽͪͬͭͬͻͳͽͳͽͷͰͯͪΒͰ;
͊ͻͫͳΒͳͳ͏ͻΒ̻ͻͳͯͶͯͺͻͰͳͼͺͳͽͳͬͪΔͪͻͰͲ;ͶͽͪͽͪͳͼͪͯͻͱͪΒͪͻͪͽͬͪ;͎ͻͬͪͽͼ͵Β
̹ͳ͎ͳ
ͪ̓ͼͬ;
͈ͻͫͶͰͷ̸;ͽͷͰ͈͵ͻͪΒͳͰ̓ͼͬͳͅͰͽͳΒͪͼͽͪΒͰͰͻͰͰ͇ͼͽͪͶΒͰͰͻͰͰͳ
ͺͳͽͪΔͰͺͬͻͪͽ͵ͪͼͻͺͼ͵ͳͳͲͫͰͭͶͳͪ͆ͳΒͰͷͭ;ΕͰͺͬͻͪͽͪ͵ͬΒͳͶͳͪͳͺͶͳͳΒͰͪ̓ͼ
ͬ
͵ͪ͵ ΒͰ ͽ ͫͳͶ ͺͻͰͯͬͳΌͰ ͉ͰͲͶ;ͳΒͷ ͊ͪͬͰͽͪ ͫͰͲͫͰͯͼͽͳ ͇͌͆ ̺Ͷͪͯͪ ͊ͻͫͳΒͰ Ͱ
ͼͪͷͯͪͳΒͰͳͷͪͶͪͳ͵ͪ͵ͬͪͺͻͪͬͪ;ͺ͵ͻͪΒͳͳ
ͬͰΕΒͰͫͳͶͪͳͭͻͪͳͰͪ;ͯͼͽͪͬΓͪΔ;;ͷͪͳ
ͽͪͻͰͺͷΕͳ͊ͻͫͳͷͪ͵ΒͳͱͳͬͰ;ͷͪͶͫͻΒͳͷͰ͵Ͷͪͬͪͷ͈ͪͼͶͰ͵ͪͭͻͪͼͺͪͯͪ͠;ͭͼͶͪ
ͬͳΒͰ Ͳͪ ̸ͶͫͪͰ ΒͰ ͪͼͽͪ ͺͭͯͪ ͷͷͰͪͽ ͯͪ ͫͬͰ ͪ͵ͽͳͬͼͽͳ ͪ ͽͰͺΓͰΔ; ̓ͼͬͪ ͯ
͊ͻͫͳΒͰ
͠Ͱͯ ͯ ͪΒͼͶͱͰͳΒͳ ͺͳͽͪΔͪ ͯͪͪΔͳͰ ΒͰͼͽͰ ͺͻͳͺͻͰͷͪ ͳ ΒͰͯͼͽͻͪ ͺͻͭͶͪͰΔͰ
ͰͲͪͬͳͼͼͽͳͯͰͶͪͽͰͻͳͽͻͳΒͰͼ;ͬͰͻͰͰͯͻͱͪͬͰ
ͻͪͯͷͰΌ;ͪͻͯͳͻͭͪͳͲͪͳΒͪͳͶͳͯͰͻͪͻͪͲ
ͳͲͰͷͪΓͪ;;ͼͶͬͳͷͪ͵ͿͻͽͪͳΒͰͬͰͶͳ͵ͳͼͳͶͪͺͽͷͺͳͽͪΔ;̽ͪͬΒͰ̸;ͽͷ͈ͪ
͵ͻͪΒͳ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ̓ͼͬͳͅͰͽͳΒͪͼͽͪͬͳͶͪͯͲͪΔͪͯͪΒΒΒͰͳΓͯͪͺͼͽͪͰͰͲͪ
ͬͳͼ̸ͪ͵ͽͳͬͼ;ΒͰ;ͽͷͰͺͯͻͱͪͬͪͶͰ̸͊̽
ͺͻͳͻͳͬͳͼͬΒ;ͽͳͪΒͳͪͳͲͷͰΌ;ͪͻͯͳ
ͻͭͪͳͲͪͳΒͪ͵ͪͳͪͶͳͯͰͻͰͰ͵Ͷͳ͵Ͱͬͻͺͼ͵ͳͯͻͱ͈ͪͬͪͻͳͽͳͪͳ̹ͰͭͻͪͯͺͻͶͪͲͳͶͳͼ;
͵ͻͲͻͪͲͰͿͪͲͰͷͰΌ;ͼͫͭͼ;͵ͫΓͪͬͪΔͪ
;͵Γ;;Β;ΕͳͳͬΒ͈ͼͶͰͭͯͳͰͳͳͶͼͰͯͪ
ͪͼͽ;ͺͪͺͰͻͳͯͷͳͻͪͳͺΒͪͬͳͶͪͼͰͷͭ;ΕͼͽͯͭͬͻͪͬͳͷͿͻͷͪͷͪ;ͲͪΒͪͷͳͯͼͪ
͆ͬͪͰͽͪͺͪ;ͻͪͲͬΒ;͵ͻͳͲͰͺͬͰͲͪͪΒͰͼͪͺͻͰͭͬͪͻͪ͵ͳͷͺͻͰͼͷͳͲͷͰΌ;̹Ͱͭͻͪͯͪͳ̸Ͷ
ͫͪͪͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ ͺͯͻ;͵ͬͯͼͽͬͷͷͰΌ;ͪͻͯͭͺͼͻͰͯͳ͵ͪͪͅͻͽͳΒ̸ͪͽͳͼͪͻͳΒͪ
234
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͈͵;ͪΒ ;ͻͰΌͳͬͪΔͪ ͪͶͫͪͼ͵-ͼͻͺͼ͵ͳ ͯͼͪ ͯͶͱͳ ΒͰ ͪ Ͱ͵Ͷͳ͵ ͭͯͳͪ ͺͻͭͶͪͰΔͰ
ͰͲͪͬͳͼͼͽͳͯͼͽͻͪͰ͈ͻͳͽͳͰ
͌ͺͻͰͯͼͪͻͪͲͬͳΒͪΔͰͷͺͻͰͭͬͪͻͪ͵ͭͺͻͰͼͪͳͺͬͰΕͪΔͰͷͰͲͪͯͬΓͼͽͬͪ̀ͪͺͪͯͪͼͽͪͬͷ
͉;ͼͳΒͰ
ͅͼ͵ͬͪΒͰͺͻͰͳͲͳͻͪͶͪͼͬΒͺͶͪ͵ΒͳͼͰͼͬͯͳͪͼͶͰͯͰΕͰ
͆ͰͽͻͰͫͪͭͻͪͳͪͬͪͽͳͺͻͰͭͬͻͰͳ͵ͪ͵ͬͳͷͻ͵ͬͳͷͪ̓ͼͬͼ͵ͳͺͻͫͶͰͷͷͻͪͯͪͼͰ
ͻͰͪͬͪͺ;ͽͰͷͺͻͰͭͬͻͪ.
͆ͰͽͻͰͫͪͺͻͳͷͰΔͳͬͪͽͳͺͻͪ͵ͼ;ͪͷͰͽͪΔͪͻͰͰΔͪ ͵ͪ;ͼͶ;ͪΒ;ͼͺͶͪͷͪͅͻͽͳΒ̸ͪͽͳ
ͼͪͻͳΒͪ
̽ͰͽͳͷͻͰͰΔͰͷͷͻͪΒ;ͫͳͽͳͲͪͯͬΓͳͳ̹Ͱͭͻͪͯͳ͈ͻͳͽͳͪ
͈ͽͬͪΔͰ͉ͰͲͶ;ͳΒͰ̹͇͊͌͆ΒͰͫͪͬͰͲͪ;ͼͶͬ
͆ͰͽͻͰͫͪͺͻͳͷͰΔͳͬͪͽͳͺͶͳͽͳ͵;ͯͬͼͽͻ;͵ͳͼͽͪͯͪͻͯͪͺͻͰͷͪͼͽͻͪͪͷͪ;ͺͻͰͭͬͻͳͷͪ
͇ͯͶ;͵ͪͼͰͷͻͪͯͰͽͳͳͼ͵Γ;ͳͬͪͼͬ;ͷͰΌ;ͪͻͯͭͺͻͪͬͪ
ͪͰͪͼͬ;ͱͰΓͰ
Ͱ͵ͰͯͻͱͪͬͰ
͋ͻͰͫͪͳͼ͵Γ;ͳͽͳΒͰͯͼͽͻͪͺͻͭͶͪͰΔͰͰͲͪͬͳͼͼͽͳ̓ͼͬͪͳͺͻͽͳͬͺͻͪͬͺͻͳ
ͲͪͬͪΔͰͽͰͰͲͪͬͳͼͼͽͳ
͊Ͷ;ͪΒ̓ͼͬͪͽͻͰͫͪͯͪͺͼͽͪͰͺͻͰͼͰͯͪͳ;ͳͬͰͻͲͪͶͳͼͶ;ͪΒͺͽͬͪΔͪͷͰΌ;ͪͻͯ
ͭͺͻͪͬͪ
ͪͰͺͻͰͼͰͯͪͪͼͳͶͭͽͳͷͪΔͪͯͰͶͪͽͰͻͳͽͻͳΒͰͰͲͪͬͳͼͰͲͰͷΓͰ
͌ͺͻ͵ͼ ͰͺͼͽΒͪΔ; ͼͺͻͪͲ;ͷͪ ͳ ͯͶ;͵Ͱ ͊ͪͬͰͽͪ ͫͰͲͫͰͯͼͽͳ
ͿͰͫͻ;ͪͻͪ ͭͯͳͰ
̓ͼͬΒͰͺͻͭͶͪͼͳͶͼͬΒ; ͰͲͪͬͳͼͼͽ͌̽Ͱ͵ͶͪͻͪͳΒͳͰͲͪͬͳͼͼͽͳ̓ͼͬͪͼͰͪͬͯͳ
ͯͪΒͰ
̽Ͱ͵ͶͪͻͪͳΒͪͯͻͪͲͬΓͰͪͻͯͪͳt;ͺͽͺ;ͷΒͰͼ͵Ͷͪͯ;ͼͪͺͻͰͺͻ;͵ͪͷͪͼͺͰͳΒͪͶͭͳͲͪͼͶͪͳ
͵ͪ ͇͌͆ ͪͅͻͽͳΒͪ ̸ͽͳͼͪͻͳΒͪ ͳ ΔͰͭͬͭ ͈Ͷͪͪ Ͳͪ ͼͬͰͫ;ͬͪͽ ͻͰͰΔͰ ͼͽͪͽ;ͼͪ ̓ͼͬͪu
(Deklarata, 2008)
͊ͻͫͳΒͪ ͳΒͰ ͺͻͳͲͪͶͪ ͰͲͪͬͳͼͼͽ ͼͬΒͰ ͪ;ͽͷͰ ͺ͵ͻͪΒͳͰ
̺Ͷͪͯͪ ΒͰ ͯͰͶͪ ͇ͯͶ;͵;
ͺͳͽͪͬͪΔ;ͺͻͽͳͬͺͻͪͬͳͪ͵ͪͽͪͺͻͳͬͻͰͷͰͳͻͭͪͪͼͪͷ;ͺͻͪͬͰͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͺͻͭͶͪͰΔ;ΒͰͯͼͽͻͪͰͰͲͪͬͳͼͼͽͳ
͈ͻͭͶͪͰΔͰͰͲͪͬͳͼͼͽͳ̓ͼͬͪͺͯͰͶͳͶΒͰͼͬͰͽͼ͵;ͲͪΒͰͯͳ;ͪͰ͵ΒͳͺͯͻͱͪͬͪΒ;
ͰͲͪͬͳͼͼͽͳͪͰ͵ΒͳͼͰͽͷͰͺͻͽͳͬͰ͉;ͼͳΒͪΒͰͫͳͶͪͷͰΌ;ͺͻͽͳͬͳͳͷͪ
̸͊̽– ͷͰΌ;ͺͻͳ
ͼͽͪͶͳͪͷͪ͊ͳͽ;ͪͳΒͪͼͰͯͯͪͽ͵ͷͺͶͳ͵ͬͪͶͪ ͽͳͷͰͽΒͰͭͰͰͻͪͶͳͼͰ͵ͻͰͽͪͻ͇͌͆Ͳͪ;ͲͰ
ͺͪͼͳͬͪͼͽͪͬ
ͽͼͰͷͱͰͬͳͯͰͽͳͳͲΔͰͭͬͳͫΒͪͬΓͰͳͳͲͬͰͽͪΒͪ͊ͽ͉ͪͬ;ͼͳΒͰͫͳΒͰΒͪͼͪ
̽͵;ͷͰͽͳ ͺ͵ͪͲ;Β; ͯͪ ͼ; ͅͳͳͼͽͪͻͼͽͬ ͳͼͽͻͪͳ ͺͼͶͬͪ ͉͍ ͳ ͷͳͳͼͽͪͻ ͊ͰͻͭͰΒ ̈́ͪͬͻͬ
ͺͯͻͱͪͶͳ͊ͻͫͳΒ;;ΔͰΒͯͶ;ͳͯͪͼͰͫͻͳͺͻͽͳͬͽͰͺΓͰΔͪͺ͵ͻͪΒͳͰ͈ͷͳΓͰΔ;͊Ͱͻ
ͭͰΒͪ̈́ͪͬͻͬͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬ;͵ͬͪͲͳͰͲͪͬͳͼ;ͯͻͱͪͬ;͌ͼͺͼͽͪͬΓͪΔͰ ͺͬͰͻͰΔͪͷͰΌ; ͼͽͻͪͪͷͪ ͺͼͽͪΒͰ ͼͬͰͼͶͱͰͳΒͳͳ
ͼͶͱͰͳΒͳͲͪͯͪͽͪ͵͉́;ͼͳΒͪͳ͊ͻͫͳΒͪͼ;Ͳͪͫͻͳ;ͽͰͲͫͭͺ͵;ͪΒͪͯͪͼͰͪͻ;ͰͿͻͷͪͽͳͷͰΌ;
ͪͻͯͭ ͺͻͳͼ;ͼͽͬͪ ͪ ̓ͼͬ;
ΒͰͻ
ͽͫͱͰ
ͽͳ Ϳͻͷͪͽͳ Ͱ ͯͭͬͪͻͪΒ; ͼͪͬͻͰͷͰΒ ͻͰͪͶͼͽͳ
́Ͳͪͬͳͺ͵;ͪΒͪͷͳͬͳͯͳͷͽͰͱΔ;ͯͪͼͰͶͰͭͪͶͳͲ;Β;ͼͽͻ;͵ͽ;ͻͰ͵ΒͰͫͳͼͰͫͪͬͳͶͰͼͺͻͬΌͰΔͰͷ
ͽͲ̸ͬͽͳͼͪͻͳΒͰͬͭͺͶͪͪ
ͪ;ͼ;ͽͳͳͫͳ;ͰͼͽͬͬͪͶͰ;ͼ;ͬͰͻͰͳͲͪͳΒͳͰͲͪ͵ͳͽͺͻͭͶͪͰͰ
ͽͬͻͰͬͳͰu ́ͲͼͽͰͭͻͪͷͷΆͬΆͼͽ;ͺͶͰͳΊ
008).
́ͲͲͬͪͳͳͳͲͬͻͪͼͰͬͳͯͳͯͪΒͰ͊ͻͫͳΒͪͫͻͪͳͶͪͼͽͪͬͰͺͻͳͲͪͬͪΔ;̓ͼͬͪͅͰΌ;ͽͳͷ
ͽͪΒͰ ͯͰͺͰͰ ͪͷͰͻͳ͵ͳ ͯͳͺͶͷͪͽͪ
ͫΒͪͬΓͰͰ ͪ ͼͪΒͽ; ̺ͳ͵ͳͶͳ͵ͼͪ ͺ͵ͪͲ;Β; ͯͻ;ͭͪͳΒ; ͼͶͳ͵;
̸ͷͰͻͳ͵ͰͯͳͺͶͷͪͽͰͼ;ͲͫͳΓ ͺͻ;ͪͬͪͶͳͼͽͪͬͼͻͺͼ͵ͳͶͳͯͰͻͪ ̺ͻͲͳΕ
́Ͳ Δͳͬͳ ͯͰͺͰͪ ͳͲ ̹Ͱͭͻͪͯͪ ͼͰ ͬͳͯͳ ͯͪ ͼ; ͭͯͳͰ ͺͻͰͯͼͰͯͳ͵ ̺ͶͪͯͰ ̺ΒͳͼͶͪͬ
̓ͽ;ͳͪ ̽Ͱͷ͵ͻͪͽͼ͵ͪ ͼͽͻͪ͵ͪ ͊ͻͫͳΒͰ
̽͊͊
ͳ ͺͻͰͯͼͰͯͳ͵ ̹ͻͳͼ ͋ͪͯͳΕ ̽Ͱͷ͵ͻͪͽͼ͵ͪ
ͼͽͻͪ͵ͪ
̽͊
ͳͲͻͪͱͪͬͪͶͳ ͲͪΒͰͯͳ͵ ͷͳΓͰΔͰ ͺ ͺͳͽͪΔ; ̓ͼͬͪ ͰͲͪͬͳͼͼͽ ͺ͵ͻͪΒͳͰ ΒͰ
ͰͺͻͳͬͪͽΓͳͬͪͲͪ͊ͻͫͳΒ;́ͺͪ͵
ͬͪͽͻͰͪͪͽͳͪͷͰͻͳ͵ͪͻͰͽͻͳ͵ͪͺͻͰͯͼͰͯͳ͵̺ͪͶͪͯͰ̺ΒͳͼͶͪͬͪ
̓ͽ;ͳͰͺ͵ͪͲͪͶͪΒͰͯͳͺͶͷͪͽͪͷͪͯͪͼ;ͯͪΓͳͰͺͼͻͰͯͳͻͪͲͭͬͻͳͼΔͳͷͫͰͼͷͳͼͶͰͳ͇ͳ
ͼ;ͼͬͪͽͳͶͳͯͪΒͰ̺ΒͳͼͶͪͬ̓ͽ;ͳͪͼͺͻͰͷͪͯͪͼͰͫͻͳͲͪ̓ͼͬͯ͵ͻͪΒͪͳͯͪͬͰΕ;ͺͪͱΔ;
ͽͻͰͫͪͺͼͬͰͽͳͽͳͺͻͰͯͼͰͯͳ͵;̹ͻͳͼ;͋ͪͯͳΕ;͌Ͳͽ
ͳͲͯͰͺͰͪͼͰΒͪͼͬͳͯͳͯͪΒͰͺͶͪͰͲͪͬͳͼ
ͼͽͳ̓ͼͬͪͬͰΕͯͪͬͫͳͲͪͻͽͪ;̺ͪͳͭͽ;
ͳ;ͼͬͳͷͺͻͳͬͪͽͳͷͻͪͲͭͬͻͳͷ̸ͪͷͰͻͳ
͵ͪͳͼ;ͭͬͻͳͶͳͯͪΕͰ̓ͼͬͼͬͰΒͰͯͫͳͽͳͰͲͪͬͳͼ
ͪtͯ͊ͻͫͪͼͰ Ͱ͵;ΒͰͯͪͽͽͶͪ͵Ͱ
ͺͻͭ;ͽͪΒ;
ͯͪͰͷͰͽͪΒ;
ͯͪͫ;ͯ;͵ͼͽͻ;͵ͽͳͬͳͳͯͪͼͰ͵ͻͰ;ͫ;ͯ;Εͼͽͳu ̺ͻͲͳΕ
ͼͽͻ
19).
̓ͽ;ͳͳͳ͋ͪͯͳΕ;ͼ;ͪ͵;ͯͳͶͳͬͪͻͳΒͪͽ;
͵ͪ͵ͼͰ̸ͷͰͻͳ͵ͪͳͷͪͳͳͶ
ͺͭͯͭ
ͳͲͭͬͻͪ̓ͼͬΒͰͳͲͭ;ͫͳͅͳͶͰͬͳΕ
ͪͰͼͪͯͪΔͰͻ;͵ͬͯͼͽ͈ͬͻͰͯͶͪͭͪͳͷΒͰͯͪͺͻ
ͪΌ;ͪͳͳͿͻͷ;͵ͪ͵ͯͪ͵ͻͳͬͰͅͳͶͰͬͳΕͪ
ͳͯͪͼ͵ͳ;͵ͻͳͬͳ;ͼͪͼͰͫͰ̓ͪͯͪΒͰͬͪͬͪ
ͻͳΒͪͽͪ ͯͫͪͰͪ
ͻͰͳͷͪ ͷͳͳͼͽͻͪ ͳͼͽͻͪͳ ͺͼͶͬͪ ͊Ͷͬͪ͵Ͱ ͪͪ͠ ̓;ͫͳͪ
͊ͻͫͳͷͪ ͼ;
ͺͼͶͪͶͳ;ͺͲͻͰΔͰͬͲΒͰͪͺ;ͼͽͳͼͽͪͳ;
ͪ͵ͻͪΒͽͭͺ;ͽͪΒͰͰͲͪͬͳͼͼͽͲͪ̓ͼ̹ͬ͌Ͱͭͻͪ
ͯ;ͼ;ͫͳͶͳͲͪ;ΌͰͳͽͪ͵ͬͳͷͪͭͬͰͽͪΒͳͷͪ
ͪͶͳͷͳΓͰΔͰͳͼ;ͺͻͷͰͳͶͳ
̸ͷͰͻͳ͵ͪͳͼ;ͪͼͽͪͬͳͶͳͯͪͻͪͯͰͼͪͯͻ;ͭͳͷͶͳͯͰͻͳͷͪͲͰͷΓͰ
ͻͪ;ͪΒ;ΕͳͪͽͯͪΒͰ̹ͻͳͼ
͋ͪͯͳΕͿͶͰ͵ͼͳͫͳͶͳΒͳͳͼ͵Ͷ͵ͷͺͻͷͳͼ;̽ͰͺͰͰͺ͵ͪͲ;Β;͵ͪ͵ΒͰ̹ͻͳͼ͋ͪͯͳΕͺͼͽͰͺͰͼͪ
tͰuͰͲͪͬͳͼͼͽͳ̓ͼͬͪͺͻͰͪͪͼͺͻͰͷͼͽͯͪͺͻͳͲͪͬ;ͳΔͰͳ;͆ͪͽͼ;;͵ͪͲͳͬͪͶͳͳ
ΔͰͭͬͳͳͲͬͰͽͪΒͳͪͷͰͻͳ͵Βͪͷͫͪͼͪͯͳ ͼͪͼͽͪͳͷͪ
ͳͺͻͳͼͽ;ͺͪΔͰ ͺͻͭͻͪͷ;̸͇͆͋-͈ͪͪͻͽ
ͰͻͼͽͬͲͪͷͳͻ
ͳͺͻͳͬͪͽͪΔͰͷͳͼͳΒͰ̾͌̈́̾̓͊-ͪͪ̓ͼͬ;
ͳͺͻͳͬͪͽͪΔͰͺͶ̹ͪͪͪ̓ͳͅ;ͪ
̓ͼͬ;;Ͱͼͽͽͪͪ͵ͪ
͵ͪͳͺͻͳͼͽͪͪ͵ͪͬͳͺͻͰͭͬͪͻͪ͵ͳͺͻͰͼ́ͲͯͰͺͰͪͼͰͬͳͯͳͯͪΒͰ
ͺͻͰͯͼͰͯͳ͵ͪͪΒͬͳͰͫͻͳ;ͶͪͼͺͼͽͬͰͪͺͶͳͽͳ͵ͪ͵ͪͻͳΒͰͻͪ
ΒͰͻΕͰͷ;
;ͼͶ;ͪΒ;ͺͻͳͲͪͬͪΔͪ
̓ͼͬͪ
ͫͳͻͪͳ͵ͻͰ;ͽͳͶͰΌͪ͆ͪΒͬͳͰͼͰͫΒͪͼ;ͯͫͳͰ;ͫͳΒͰͭ ͺͻͰͯͼͰͯͳ͵̺ͪͶͪͯͰ̀ͻͪͪ
͚ͳΌͳΕͪ
͈ͻͬͰͺͻͷͰͰ;ͼͽͪͬ;ͺͻͰͯͼͰͯͳ͵̸ͪͷͰͻͳ͵ͪͳͼ;ͺͻͳͷͰͽͳͶͳ͵ͪͯͪΒͰ̹ͻͳͼ͋ͪͯͳΕͻͰ͵ͪ
ͯͪΒͰΔͰͭͬͺͻͳͻͳͽͰͽͲͪͽͳͽͪ͊ͻͫͪͪ̓ͼͬ; ͪͰͫͻͫͪͺͻͽͳͬͰͲͪͬͳͼͼͽͳ
̀ͪͽͳͷΒͰ;Β;Ͷ;
236
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
2007ͭͯͳͰ͋ͪͯͳΕͳͲΒͪͬͳͯͪͰΕͰͯͲͬͶͳͽͳͯͪ̓ͼͬͫ;ͯͰͺͻͰͺͻͰ͵ͪͪͺͻͳͷͪ͊ͻͫͳΒͰͯͪͼͰ
ͳͽͰͭͻͳͰ;̾͌ͳ̸̸͇͆͋ͲͪͽͳͷΒͽͬͻͰͳΒͰ
t͋ͪͯͳΕwͺͻ;ͱͳΒͰ;ͬͰͻͪͬͪΔͰͯͪΒͰ;ͼͰͫͳͫͻͪͯͳ
ͳͺͻͳͬͪͽͳͰͳͲͫͰͱͼͽͰͲͪͬͳͼ
ͼͽͳ͵ͪ ͳͼͯͪwu ̺ͻͲͳΕ
ͼͽͻ).
͈ͷΕͳ͵ͪͷͰͻͳ͵ͭͯͻͱͪͬͭͼͰ͵ͻͰͽͪͻͪ̽ͪͳΒͰͶ͍ͻͳͯͺͳͼͪΒͰ;̺ͪͳͭͽͳͲ͉ͳͷͪ;
͵ͽͫͻ;ͭͯͳͰͯͪΒͰ͋ͪͯͳΕtͪͭͬͰͼͽͳͯͪͰΕͰͫͳͽͳͺͻͰͺͻͰ͵ͪͪͺͻͳͷͪͷͰΌ;ͪͻͯͰ
ͲͪΒͰͯͳͰͯͪͻͰͭͳ;ͯͰͼͰͼͽͪͫͳͶͼͽ– ͪ͵ͳͪ͵ͽ;͵Γ;;ΒͰͰ͵;Ϳͻͷ;ͰͲͪͬͳͼͼͽͳ̓
ͼͬͪu ̺ͻͲͳΕ
ͼͽͻ
. ͌ ͺͰͻͳͯ; ͯ Β;Ͷͪ ͯ ͼͰͺͽͰͷͫͻͪ ͭͯͳͰ ; ͷͭͳͷ ͼͪͺ
ͽͰΔͳͷͪͪͷͰͻͳ͵ͳͯͳͺͶͷͪͽͪͲͪͺͪͱͪͼͰ͋ͪͯͳΕͰͬͪͱͰΓͪͯͪt͵ͻͰͰͭͶͪͬ;u
ͯ͵̾ͬͻͺͪͫ;ͯͰ
ͻͰͪͬͪͶͪͺͳͽͪΔͰ̓ͼͬͪ
ͳͳͼͽͳͰΔͰͭͬͪͫΒͪͲͪ
͵ͪ͵ΕͰͫΒͪͼͳͽͳͪͻͯ; ͭ;ͫͳͽͪ͵ͺ͵ͻͪΒͳͰ
͵ͪͯͪͼͰͽͯͭͯͳ̓ͪͯͪͼ;ͬͳͯͰͶͳͯͪ͊ͻͫͳͼͪͽͰ͵ΕͷͪͺͻͰͯ;Β;;ͺͻͪͬ;ͺͽͺ;ͭͯͻͳͪΔͪ
ͯ ̓ͼͬͪ
̸ͷͰͻͳ͵ͪͳ ͼ; ͻͪͲͻͪͯͳͶͳ ͺͶͪ ͺͯ ͰͲͪͳͷΓͳͬͳͷ ͪͲͳͬͷ t͊ͽͻͪͽͰͭͳΒͪ ̓-u ͇
ΔͰͷ;ͼͰͳͽͪͳΒͰͲͪͶ
ͼͬͰͯ͵ͯͰͺͰͰͪͷͰͻͳ͵ͳͯͳͺͶͷͪͽͪ ͳͼ;ͯͼͺͰͶͰ;Βͪͬͼͽ͏ͳΓ
ͺͶͪͪ ΒͰ ͫͳ ͯͪ ͼͰ ̹Ͱͭͻͪͯ ͪͽͰͻͪ ͯͪ ͺͻͳͲͪ ̓ͼͬ ͳ ͯͪ ͼͰ ͽ ;ͳͳ ͷͳͻ
ͫͰͲ ͺͽͻͰͼͪ ͳ
ͲͫͳΓͳͺͼͶͰͯͳͪ͊ͽͻͪͽͰͭͳΒͪΒͰͳͷͪͶͪͰͽͳͻͳͿͪͲͰ
͌ͺͻͬΒͿͪͲͳ̸͊̽ͼ;ͳͷͪͶͰͲͪͯͪͽͪ͵ͯͪͺͷͭ;ͯͪͪͬͶͪͼͽ;͊ͻͫͳΒͳͯΌͰtͯͰͷ͵ͻͪͽͼ͵u
ͻ;͵ͬͯͼͽͬ ͪ ͳͲͫͻͳͷͪ ; Βͪ;ͪͻ; ͭͯͳͰ
͵ΒͰ ΕͰ ͺͻͳͲͪͽͳ ͰͲͪͬͳͼͼͽ ͺ͵ͻͪΒͳͰ
̺ͪͳͭͽ ΒͰ ͺͻͰͺͻ;ͳͬͪ ͯͪ ͼͰ ; ͺͻͰͯͳͲͫͻΒ ͵ͪͷͺͪΔͳ ͽͰͱͳͽͰ ͼͽͪͬͳ ͪ ͻͰͪͶͳͼͽͳͷ
ͼͽͪͬ;ͺͻͰͷͪ̓ͼͬ;́ͭͻͪͶͼͰͳͪͷͶͪͯͰͲͪΔͳͼ;ͻͭͪͳͲͬͪͳ͵Ͱͻͽͳ
ͯͳͼ͵;ͼͳΒͰ
ͼͰͷͳ
ͪͻͳ
ͳͽͰͻͰͽ ͺͻͰͲͰͽͪͳΒͰ ͈Ͳͳͬͪͳ ͼ; ͯͪ ͭͶͪͼͪΒ; Ͳͪ ͫ;ͯ;Εͼͽ
Ͳͪ ͯͰͷ͵ͻͪͽͳΒ; ͆ͬͪ Ͳͪ
ͺͯͻ͵; ̽͊-; ͺͻͳͼͽͳͲͪ ΒͰ ͳͲ ͰͬͶͪͯͳͳ ͻͭͪͳͲͪͳΒͪ
;ͷͪͳͽͪͻͳ Ϳͯͬͪ
Ͳͪͺͪͯͳ
ͪͷͫͪͼͪͯͪ
ͳͽͯ
͌ͯͻ;ͭΒͰͽͪͺͳͲͪͯͪͽͪ͵ΒͰͫͳt;ͺͻͪͬΓͪΔͰͺͼͶͰͯͳͪͷͪuͯͬͪΒͪΔͪ̓ͼͬͪ
ͽΒͰͲͪͳͶͯͪ
ͽͻͰͫͪ;ͫͰͯͳͽͳΒͪͬͼͽ;ͰͳͲͫͰͱͼͽͭ;ͫͳͽ͵ͪ͌ͽ;ͼͬͻ;ΒͰͺͻͰͺͻ;ͳͬͪͯͪͼͰͪ͵ͽͳͬ͵ͻͳ
ͼͽͰͼͻͰͯͼͽͬͪͳͿͻͷͳͼͪΔͪ͵ΒͪͽͻͰͫͪͯͪͫ;ͯ;ͺ;ͪͺͲͳͽͳͬͳͶͪͪ͵ͪͼͬͰͽͶΒͫ;ͯ;Εͼͽͳ
ͻͰͪͬͪΔ;ͼͬͳͱͳͬͽͳͺͳͽͪΔͪ͊ͫͲͳͻͷͪͽ̸ͯͪ͊̽ͳΔͳͬͪͺͶͳͽͳ͵ͪͳͼ;ͫͪ
ͺͺ;Ͷͪͻͳ;͊ͻͫͳΒͳt͊ͽͻͪͽͰͭͳΒͪuΒͰͺͻͰͯͶͪͭͪͶͪͯͪ;ͫͰΌͳͬͪΔͰ͊ͻͫͪͰͽͻͰͫͪͯͪͯͻͪͯͰͼͽͻͪͳ
ͬͰΕ tͺͻͭͻͰͼͳͬͳu ͊ͻͫͳ
ͽ ΒͰ ͳ ;ͻͪΌͰ ͇ ͽͷͰ ͯͪ ΒͰ ̓ͼͬ ͳͲͭ;ͫΓͰ
ͭͬͻͳͶͳ ͼ;
͵ΔͳͱͰͬͳ̹ͪͳΓͪͪ͊ͻͫΓͪͬͳΕ
ͺͶͳͽͳͪͻͳ̺;͵̽ͻͪ͵ͬͳΕ
͐Ͱͯͷͳͻͬͪͬ͠ͳΕͳͯͻ;ͭͳ
͌ͽͻͰΕΒͰͽͪͺͳͽͻͰͫͪͶΒͰͺͻͳͯͫͳͽͳ͊ͻͫͳΒ;ͳͲͷͬͪͳͯͪͳΒͪͳͬͯͳͽͳͳͻ͵Ͱ
ΒͪͬͰͻͪͲͭͬͻͰ͵ͪ͵ͺͫΓͪͽͳͱͳͬͽ;ͲΔͳͬ;ͺͷΕ͈ͶͪͳͻͪΒͰͯͪͼͰ͊ͻͫͳΒͳͼͽͪͬͳͪ
ͻͪͼͺͶͪͭͪΔͰͷͳͶͳͪͯͶͪͻͪ ͯ͵ΒͳͬͳͰ ͯͷͳͶͳͪͲͪ͊ͪΘͪ͵ͳΒ;ͭ͊ͻͫͳΒͰ
ΒͰͯͪ
ͷͳͶͳͲͪ̽ͷͷͶͪͯͳͰ
̀ͪͯͪͽͪ͵ͰͽͬͻͽͰͰͽͪͺͰΒͰͫͳ͵ͻͰ;ͽͳ͊ͻͫͳΒ;͵ͪͫ;ͯ;Εͼͽͳ ͵ͪͰͬͻͪͽͶͪͼ͵ͳͷͳͽͰͭͻͪ
ͳΒͪͷͪ
ͪ Ͱ ͵ͪ ͺͻͶͼͽͳ ̓ͼͬ;
̓ͪ͵ ͺͳͰ ͪ;ͽͻ ͵ΔͳͭͰ
tͳ ͯͪͶͳ ͼͷ ͺͻͶͼͽ Ͳͪ ͫ;
ͯ;Εͼͽu ̺ͻͲͳΕ
ͼͽͻ
ͺͻͳͽͷ ͫͰͼͺͰͻͼͺͰ͵ͽͳͬ; ͳ Ͷͪͱ; ͊;ͯͰΕͳ ͺ ͯͰͺͰͪͷͪ
Β
ͺͰͽ͵ͷͭͯͳͰͳ̸ͷͰͻͳ͵ͪͳͳ̾ͬͻͺΓͪͳͼ;ͲͪͶͳͯͪͰͷͭ;;ͯͭͶͰͯΒͫ;ͯ;Εͼͽͳ
ͯͪͺͻͰͯͶͱͰ͊ͻͫͳΒͳ;ͶͪͲͪ͵;̾ͬͻͺͼ͵;;ͳΒ;̸ͭͰͶͪͅͰͻ͵ͰͶΒͰͽͬͻͰͻͰ͵Ͷ̹ͪͻͳͼ;͋ͪͯͳΕ;
237
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Β;ͬͰͷͫͻ;ͭͯͳͰͯͪΕͰ͊ͻͫͳΒͪͷͻͪͽͳͯͪͼͪͰ͵ͪͯͶ;͵;ͪΒͷͪΔͰͯͰͼͰͽͭͯͳͪͅͳ
ͪͰͶ͍Ͷ;ͭͰͻͳͲͰͷͪ͵͈ͭ́ͅ-ͪͫͪͬͰͼͽͳΒͰ̸͊̽ͽͷͰͯͪ͆Ͱͷͪ͵ͪtͰͱͰͶͳͯͪͬͳͯͳu͊ͻͫͳΒ;
;̾͌ ̺ͻͲͳΕ
ͼͽͻ 41–42).
ͪͯͪͅΒͰ̹ͻͳͼ͋ͪͯͳΕ;ͺͻͺͪͬΓͪͭͯͳͰͯͪͲͪ͊ͻͫͳΒ;̾ͬͻͺͼ͵ͪ;ͳΒͪͰͷͪͪͶ
ͽͰͻͪͽͳͬ;
ͽͰͯͪͽͳ͵ͪ͵ͳΒͰͺͬͰͲͪͼͪͺͻͳͲͪͬͪΔͰͷ̓ͼͬͪ
Ͱͬͻͺͼ͵ͳͺͶͳͽͳͪͻͳ ͯͳ
ͺͶͷͪͽͰ̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰ
͍ͻͪ;ͼ͵Ͱ
͆Ͱͷͪ͵Ͱ
̸͊̽
ͽͼͰͬͳͯͳͳͲͯͰͺͰͪ
ͳͼ;ͺͻͰͼͽͪΒͪͶͳ
ͯͪͺͪͬΓͪΒ;ͻ;͵ͬͯͼͽͬ;͊ͻͫͳΒͰͯͪͼ;ͽͯͬͰͷͰΌ;ͼͫͲͪͬͳͼͰͼͽͬͪͻͳ͆ͪ͵ͯͬͰͭͯͳͰͯ
ͼͪͷͺͻͭͶͪͰΔͪͰͲͪͬͳͼͼͽͳ̓ͼͬͪͬͺͳͽͪΔͰͲͪͺͪͯͰͯͳͺͶͷͪͽͰͼ;ͳͲͶͱͳͶͰ;ͺͳͼͷͰΒ
Ϳͻͷͳ Βͪ;ͪͻͭͯ
ͪͼͪͼͽͪ͵;ͺͶͳͽͳ͵ͳͯͳͻͰ͵ͽͻͪͷͳͳͼͽͪͻͼͽͪͬͪͳͼͽͻͪͳͺͼͶ
ͬͪ ̸͊̽
͆Ͱͷͪ͵Ͱ
͍ͻͪ;ͼ͵Ͱ
́ͽͪͶͳΒͰ ͳ ̺ͰͶͳ͵Ͱ ̹ͻͳͽͪͳΒͰ ͆ͪ ͺͻͰͯͶͭ ͍ͻͪ;ͼ͵Ͱ
ͯͶ;͵ͪ
ͼͻͺͼ͵Β͵ͪͯͳͯͪͽ;ͻͳ;̾͌ͷͻͪͯͪͲͪͬͳͼͳͯ;ͲͪΒͪͷͭͺͻͳͲͪͬͪΔͪ͊ͻͫͳΒͰͳ̓ͼͬͪ́;ͷ
ͭͳͷͺͽΔͳͷͯͳͺͶͷͪͽͼ͵ͳͷͯͰͺͰͪͷͪ
ͬͪͯͬͪͺͳͽͪΔͪͼͰͬͳͰͰͻͪͲͯͬͪΒͪΒ;
͠ͰͯͳͪͲͰͷΓͪ͵ΒͪΒͰͳͼ͵ͻͰͳ ͫͰͲ;ͼͶͬͫͳͶͪͼͺͻͰͷͪͯͪͺͷͭͰ͊ͻͫͳΒͳͫͳͶͪΒͰ͉;ͼͳΒͪ
͐ͪ͵ͳͪͷͰͻͳ͵ͪͺͳͼͷͪͺ͵ͪͲ;Β;ͯͪΒͰͼͽͪͬͅͼ͵ͬͰ͵ͺͳͽͪΔͪ̓ͼͬͪͫͳͯͼͶͰͯͪͳͫͰͼ͵ͷ
ͺͻͷͳͼͪ͌Ͳͽ
ͳͲͯ͵;ͷͰͪͽͪͼͰͬͳͯͳͯͪΒͰͼͻͺͼ͵ͪͯͳͺͶͷͪͽͳΒͪͫͳͶͪ͵ͻͪΒΔͰͼ͵ͰͺͽͳͪͺͻͰͷͪ
ͼͽͪͬ;͉;ͼͳΒͰ͋ͪ͵ ΒͰͪͷͫͪͼͪͯͻ͊ͻͫͳΒͰ;͉;ͼͳΒͳ͠ͰͶͳͪ̓;ͻΒͪ͵ͭͬͻͳͶ̸ͪͷͰͻͳ͵ͪͳͷͪ
ͯͪtͳΒͰ
ͺͽͳͷͳͼͽͪ͵ͪͼͳ͊ͻͫͳΒͰͯͪͲͪͯͻͱͳ ̓ͼͬu
͵ͪͳͯͪtͰͬͰͻ;ΒͰͯͪΕͰͅͼ͵ͬͪ ;ͭͻͲͳͽͳ
ͼͬΒͰͯͼͰͼ̸ͪ͊̽ͳ̾ͬͻͺͷͲͪͻͪͯͫͶ͵ͪͯͰ͵ͼͰͲ;ͼͪ͵͵ͪͭͼͽͪͽ;ͼͪ̓ͼͬͪu
̽ͬͪͯͰͼͰͽ ͽͻͰΕͰͭ ͷͪΒͪ ͭͯͳͰ ͉;ͼͳΒͪ ͼͰ ; ͊ͪͬͰͽ; ͫͰͲͫͰͯͼͽͳ ;ͼͺͻͽͳͬͳͶͪ ̸ͽͳͼͪ
ͻͳΒͰͬͷͺͶͪ;ͪͯͭͶͰͯͪΒͪ;ͽͷͳΒͳͪ̓ͼͬ;̀ͬͪͳΒͰ̹ͰͭͻͪͯͲͪͬͪͶͳͅͼ͵ͬͳͲͪ
ΔͰͺͻͳͳͺͳΒͰͶͪͼͽͪͬ
ͪͶͳ;ͯͰͺͰͳͯΒ;ͶͪͭͯͳͰ
ͺͷͰ;ͽͳͪͷͰͻͳ͵ͳͯͳͺͶͷͪͽͪ
͍ͻͳͯͺͳͰ
t͋ͪͯͳΕΒͰͻͰ͵ͪͯͪΕͰ͊ͻͫͳΒͪͳͲͭ;ͫͳͽͳͯͻ;ͼ͵ͭͬͰͽͪ;͊ͪͬͰͽ;ͫͰͲͫͰͯͼͽͳ
ͻͽͪͬͪΒ;Εͳ
ͼͰͪͻͳ͵ΒͳΕͰͼͰͲͪͬͻͳͽͳΒͰͯͼͽͻͪͺͻͭͶͪͰͷͰͲͪͬͳͼΕ;̓ͼͬͪ
ͺͻͺͻͪΕͰͷ
ͪͷͰͻͳ͵ͳͷͳ Ͱͬͻͺͼ͵ͳͷ ͺͻͳͲͪΔͰͷͳ ͺͬͰΕͪͷͯͳͼͽͪͷͳͲͷͰΌ;̸͊̽ ͳ͊ͻͫͳΒͰu ̺ͻͲͳΕ
ͼͽͻ 49–
.
̺ͪΓͪͼͰͺͻͳͼͰͽͳͽͳͼͽͪͬͪͅͼ͵ͬͰ͇ͪΒͰͼͷͪͽͻͪͶͪ
ͯͪΒͰ
tͿͻͼͳͻͪͽͳ ͯͶ;͵; ͼ;ͬͰͻͰͳͲͪͳΒͳ ̓ͼͬͪ ͵ͽͻͪͺͻͯ;͵ͽͳͬw ͯͪ ͺͶͪ ͼͺͰͳΒͪͶͭ
ͳͲͪͼͶͪͳ͵ͪ ͭͰͰͻͪͶͭ ͼͰ͵ͻͰͽͪͻͪ ͇͌͆
ͪͅͻͽͳΒͪ ̸ͽͳͼͪͻͳΒͪ
Ͱ ͷͱͰ ͯͪ ͫ;ͯͰ ͺͶͪͽͿͻͷͪ Ͳͪ
ͳͲͻͪͯ;ͯͰͿͳͳͽͳͬͰͯͶ;͵Ͱ̹͇͊͌͆̓ͼͬ;
ΒͰͻ;ΔͰͭͬΒͼͬͳͶͰͱͳͺͬͻͰͯͪͼ;ͬͰͻͰͳ
ͺͻͪͬͪΒͰͯͰͯͯͻͱͪͬͪͶͪͳͪ
͵ΒͪΒͰͺͻͽͳͬ;ͻͰͪͷͰΌ;ͪͻͯͷͺͻͪͬ;ͳ͈ͬͰΓͳ͌͆
ͪͽͰ
ͼͪͷͯͪͼͽͬͪͻͪͳͭͶͰͯͪͺͻͰͼͰͯͪ;ͼͬͰͽͼ͵Βͺͻͪ͵ͼͳ
ͬͰΕΒͰͳͫͻͰͷͰͳͽͯͪͶͰ͵ͼͰͱͳͷͰͭͪ
ͽͳͬͳͷͺͼͶͰͯͳͪͷͪͺͻͰͭͳͪͶ;ͳͷͰΌ;ͪͻͯ;ͼͽͪͫͳͶͼͽu ͅͳͳͼͽͰͻͼͽͬͳͼͽͻͪΆ
ͯͰͶ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ
̸͊̽ͼ;ͺ͵;ͪͶͰͯͪ ;ͽͳ;͉ͪ;ͼͳΒ;
ͺͪͪ͵ͳͯͪͼ;ͭͰͻͳ;ͷͳͳͼͽͻ;ͳͼͽͻͪͳͺͼͶͬͪ
͊ͻͫͳΒͰ̺;͵;͠ͰͻͰͷͳΕ;ͯͪtͽͳͲͪͷͶͳͬͶͪͯ;͉;ͼͳΒͰͯͪͺͯͻͱͳͻͰͲͶ;ͳΒ;u;͊ͪͬͰͽ;ͫͰͲͫͰͯ
ͼͽͳ
ͪͶͳΒͰ͠ͰͻͰͷͳΕͯͫͳͯͪͽ;ͻͪͯͳ ̺ͻͲͳΕ
ͼͽͻ
͈ͻͳͳͺͳΒͰͶͪͼͽ͉ͪͬ;ͼͳΒͰͳΒͰ
238
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͼͽͪͬͳ ̸͊̽ ͯͻ;ͭͳ ͳͲͫͻ ͼͳͷ ͯͪ ͳͳͳͻͪ ΒͰͯͼͽͻͪ ͺͻͭͶͪͰΔͰ ͰͲͪͬͳͼͼͽͳ ̓ͼͬͪ
̽ͪͳΒͰͶ ͍ͻͳͯ ΒͰ ͺͳͼͪ t͆ͰͲͪͬͳͼͼͽ ̓ͼͬͪ ΒͰ ͰͳͲͫͰͱͪ ͳ ͽͰ͵; Ͱ; ΕͰ ͺͶͪͽͳͽͳ ͼͬͪ͵ͪ
ͪͳΒͪ͵ΒͪͼͰͪΌͰͪͽͷͺ;ͽ;u ̺ͻͲͳΕ
ͼͽͻ
́ͲͺͻͰͯͰͭͷͪͽͰͻͳΒͪͶͪͬͳͯͳͼͰͯͪ ΒͰͻ;͵ͬͯͼͽͬͲͰͷΓͰ;ͶͳͼͽͳͺͻͰͯͼͰͯͳ͵̹ͪͻͳͼͪ
͋ͪͯͳΕͪͬͳͯͰͶͼͫ;͵ΒͪΒͰͫͳͶͪͼͺͻͰͷͪͯͪͼͰͯͻͰ͵Ͱ̓ͼͬͪ
ͯͪͺΌͰ;ͼ;ͼͻͰͽ̸Ͷͫͪͳͷͪ
ͯͪ
ͺͯͶͰͭͰ ͺͻͳͽͳͼ͵; ̸ͷͰͻͳ͵ͪͪͪ ͳ ͫͰΕͪΔͳͷͪ ̾ͬͻͺΓͪͪ
ͯͪ Ϳͪ͵ͽͳ͵ͳ ͺͻͳͲͪ ͰͲͪͬͳͼͼͽ
̓ͼͬͪͅͰΌ;ͽͳͷ
;ͳͼͽͬͻͰͷͰͺͻͳͷͰΕͰͪΒͰͳͲͬͰͼͪͰͼͳͭ;ͻͼͽͳ͵ͶͰͫͪΔͰ
ͱͰΓͪͯͪͼͰͼͰͯͳͪ
ͯͬͰͼͽͶͳͰ͐ͳͳͶͼͰ̹ͯͪͻͳͼ͋ͪͯͳΕͼͪͷͽͻͪͱͳͺͻͳͬͪͽΓͳͬͪͳ͵Βͳͫͳͷ;ͷͭ;Εͳͯͪ
ͳͲͫͰͭͰͱͳͭͳͲͯͪΒͳ͵ͪͼͻͺͼ͵ͳͳͽͰͻͰͼͪ
ͪͯͪͺͻͳͽͷͰͷͰͽͪͷͪ͵ͼͳͷͪͶ;ͼͪͷͼͽͪͶͼͽ̓ͼ
ͬͪ͌͵ͽͫͻ;ͭͯͳͰ
̹ͪͶ͵ͪΒͰ ͺͼͰͽͳͶͪͯͻͱͪͬͳͼͰ͵ͻͰͽͪͻ̸͊̽ ͎ͳͶͪͻͳ̓Ͷͳͽ͇ͪΒͰ;
̹Ͱͭͻͪͯ;;ͫͰΌͳͬͪͶͪͬͶͪͼͽͯͪͼͰͺͷͳͻͳͼͪͭ;ͫͳͽ͵ͷͺ͵ͻͪΒͳͰ
ͯͪͲͪͺͰͯͳΒͪͶͭͼͪ̓ͼͬͷ
͵ͪ͵ͫͳͼͰͯͰͿͳͳͽͳͬͻͰͳͶͺͳͽͪΔͰͼͽͪͽ;ͼͪ̓ͼ̸ͬͪͷͰͻͳ͵ͪͳͷͪΒͰͫͳͶͰͺͯͯͪ
ͺ͵ͻͰ;ͼͪͷͻͽͬͰͽͪ͵ͰͺͳͽͪΔͰͺͻͳͲͪΔͪͰͲͪͬͳͼͼͽͳ̓ͼͬͪ
ͳ;ͺͻͪͬͼ;̸͊̽ͫͳͶͰͳͳͳΒͪ
ͽͻͺͼͶͰͯΔͰͽͰͻͳͽͻͳΒͪͶͰͺͯͰͶͰ̹ͪͪͶ͵ͪ;͈ͯͳͲͭͬͻͷͲͪͽͳͽͰͺͻ̸ͪͬͪͶͫͪͪͪ
̓ͼ
ͬΒͰͽͰͽͯ͊ͻͫͳΒͰͭͯͳͰ̸͇͆͋ΒͰ
ͯͻͱͰΕͳͺ͵ͻͪΒͳ;ͺͯͼͬΒͷ͵ͽͻͶͷ
ͼͽͬͻͳ
;ͼͶͬͰͯͪͪͶͫͪͼ͵ͳͼͰͺͪͻͪͽͳͼͽͳͺͻͭͶͪͼͰͰͲͪͬͳͼͼͽͭͯͳͰͅͰΌ;ͽͳͷ
ͳͼͺͼͽͪͬͳͶͼͰͯͪ
ΒͰͯͫΒͪͬͰͰͲͪͬͳͼͼͽͳͯΔͰͭͺͻͳͲͪΔͪ– ͭͻͷͪΒͪͲ͊;ͬͰͻͰͳͽͰͽ̓ͼͬͪͯͫͳͶͳͼ;ͯͪ
ͺͻͳͲͪΒ; ͊ͻͫͳΒͪ
Ͷͪͬͳ ͊ͪͬͰͽͪ ͫͰͲͫͰͯͼͽͳ ͇͌͆ – ͉;ͼͳΒͪ ͳ ̓ͳͪ ͭͅͰ ͲͰͷΓͰ ̻ͻ͵ͪ
͑ͺͪͳΒͪ
͉;ͷ;ͳΒͪ
̓ͳͺͪͻ
͊Ͷͬͪ͵ͪ
ͬͳͯͰͶͰͼ;;͵ͼͬͼ͵ͳͷͯͰͪͬͪΔͳͷͪͺͪͼͪͺͻͰͼͰͯͪ͵Βͳ
;ͭͻͱͪͬͪͽͰͻͳͽͻͳΒͪͶͳͳͽͰͭͻͳͽͰͽͯͻͱͪͬͪ̽ͷͪͼͬͭͺͻͳͲͪΔͪͰͲͪͬͳͼͼͽͳ̓ͼͬͪͳΒͰ
ͯͶ
ͫͰͲͫͲͳͻͪͪͼͬͪͪͭͬͪͻͪΔͪ
ͺͻͰͽΔͰͳ;Ͷͽͳͷͪͽ;ͷͰͯͼͽͻͪͰ̸͊̽
ͅͰΌ;ͽͳͷ
ͭͯͳͰ
ͪͬͶͪͼͽΒͰͯͶͪ͊ͻͺͼ͵ͪͪͺͻͰͯͪͼͽͻͪ͵ͪ ͊͆͊
ͪͺͻͰͯͼͰͯͳ͵ΒͰ
ͺͼͽͪΔͰͶͳͯͰͻ͋ͷͳͼͶͪͬ͆ͳ͵ͶͳῈͪͬͻͰͷͰͺͻͰͯͳͲͫͻͰ͵ͪͷͺͪΔͰ͊͆͊ ͼͰͺͲͳͳͳͻͪͶͪ
͵ͪͺͲͳͳͪͼͽͻͪ͵ͪ
ͪͶͳΒͰ
ͯͪͬͳͪͬͶͪͼͽ
ͲͪͫͻͪͬͳͶͪͺͲͳͳΒ;ͳͪ͵ͽͳͬΒͰͪͼͽͪͬͳ
ͶͪͺͶͳͽͳ͵;̹ͻͳͼͪ͋ͪͯͳΕͪ͵ͪͯͪΒͰ ;ͺͳͽͪΔ; ̓ͼͬ͆ͬͪ ͬͶͪͼͽ ΒͰͺͻͯ;ͱͳͶͪ ͺͻͰͭͬͻͰͼͪ
͈ͻͳͽͳͷ
͇ͬͷͰͽͻͰͫͪͯͯͪͽͳͯͪͿͻͷͪͽͺͻͰͭͬͻͪͪͳͬ;ͺͻͰͷͳΒͰͻͪͳͺͻͰͯͼͰͯͳ͵ͪͭͬͻͳͽ
ͬͻͰͷͺͻͳͲͪΔ;ͬͶͪͼͽͳ̓ͼͬͪͯͼͽͻͪͰ ̹Ͱͭͻͪͯͪ ͵ͪͲͪ͵ͳͽͰ̸ͶͫͪͳͰͼ͵ͻͳͬͰͭͬ
ͻͰ ͺͻͰͭͬͻͳͷͪ ͵ͪ ͼͪͼͽͪͳͷͪ ͪ ͪΒͬͳͰͷ ͳͬ; ͳ ͻͪͲͭͬͻͳͷͪ ͻͷͪͶͳͲͪͳΒͳ
ͷͰΌ;ͯͻͱͪͬͳͯͼͪ͠ͰͯͪͯͺͼͶͰͯͳͪͼͺͻͪͲ;ͷͪΒͰͳͽͽΒͰ͊ͪͬͰͽͯͳͻͰ͵ͽͻͪ̾ͬͻͺͼ͵Ͱ
ͫͪ͵ͰͲͪͻͰ͵ͼͽͻ;͵ͳΒ;ͳͻͪͲͬΒ ̹͉͉̾
ͯͰͯͶ;͵;;͵Γ;ͳͬͪΔ;̓ͼͬͪ;ͼͪͼͽͪͬͲͰͷͪΓͪ
Ͷͪͳͪͫͪ͵Ͱ
ͺͻͳͲͪͬͳͼͪͷͳͷͽͳͷΔͰͭͬ;ͼͪͷͼͽͪͶͼͽ
͈Ͱͽ͵ͷ ͭͯͳͰ ͺͻͰͭͬͻͳ ̓ͼͬ; ͳͲͷͰΌ; ̹Ͱͭͻͪͯͪ ͳ ͈ͻͳͽͳͰ ;Ͷͳ ͼ; ;
Ͳͪͬͻ;ͿͪͲ;̽ͽͪͯͪͼ;ͼͽͻͪͰ;ͼͺͰͶͰͯͪͼͰͯͭͬͻͰͼͶͰͯͰΕͳͷͺͳͽͪΔͳͷͪ
͇ͯͻͰΌͰͳͼ;ͺͪͻͪͷͰͽͻͳͺͻͳͼ;ͼͽͬͪ̓ͼͬͪͪͷͰΌ;ͪͻͯͳͷͿͻ;ͷͳͷͪ͊ͻͫͳΒͪΒͰͺͻͳ
ͼͽͪͶͪͪͽ
;Ͳ;ͼͶͬͯͪͪͼͽͶͬͳͷͪͼͽΒͳͽͪͫͶͳͪt͉Ͱͺ;ͫͶͳ͵ͪ̓ͼͬuͼͪͪͺͷͰͷt;ͼ͵Ͷͪͯ;
ͼ͉ͪͰͲͶ;ͳΒͷ̹͊͌͆u͋ΒͰͿͪ͵ͽͳ͵ͳͲͪͳͶͺͻͳͼͽͪΒͪΔͰͪͼͺΓͺͶͳͽͳ͵;ͼͪͷ
ͼͽͪͶͼͽ̓ͼͬͪ
239
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͳͲͪΔͰͶͳͳͳͼͺͻͪͬͪͳͲͯͪͽͳͪ̓ͼͬ;ͯͼͽͻͪͰ͊ͻͫͳΒͰ
͌ͲͪΒͪͷͺͻͳͲͪΔͰ;ͳͬͰͻͲͳͽͰͽͼ͵ͳͯͳͺͶͷͪ
ͳͲͯͪͽͳͺͼͶͰͭͯͳͰ
͇ͯͶ;͵ͪͼͶͫͯͳ͵ͻͰͽͪΔ̸ͪͶͫͪͪͪͺ͊ͻͫͳΒͳͼͪ͵ͼͬͼ͵ͳͷͯ͵;ͷͰͽͳͷͪͳͪ;ͽͷ
ͫͳͶͼ͵ͳͷͽͪͫͶͳͪͷͪ
ͳͲͯͪͽͳͷͪ̓ͼͬ;ͳͶͳͯͼͽͻͪͰ͌͆́̓ͅ-ͪ ͵ͻͰͽͪΔͰ ͼͶͫͯ
ͳͶͳ;
͵ͼͬͼ͵ͳͷ;ͼͽͪͬͪͷͪ ͷͰΔͪΒ;ͼͰͺͻͳͬͻͰͷͰͳͷͽͪͫͶͳͪͷͪ
͊ͽͬͪͻͪΔͰͭͻͪͳͰͳͲͷͰΌ;͊ͻͫͳΒͰͳ̓ͼͬͪ͌͊ͺͻͪͲ;ͷ;ͯΒ;ͶͪͭͯͳͰͭͬͻͳ
ͼͰͺͻͰͶͪͼ͵;tͪͯͷͳͳͼͽͻͪͽͳͬͰͶͳͳΒͰ ͭͻͪͳͰ
u ̽ͭͬͻͰͳͲͪ͵Γ;ͳ
́ͽͰͭͻͳͼͪ;ͺͻͪͬΓͪΔͰͭͻͪͳͷ
;ͼͺͼͽͪͬΓͪΔͰͺͭͻͪͳͳͪͻͳͼ͵ͳͺͻͰͶͪͲͪ
͌ͺͶͪͽͪͪͻͳͼ͵ͳͽͪ͵ͼͳͪͭͻͪͳͳͺ͵ͼͬͼ͵ͳͷͲͪ͵ͳͷͪ
͊ͽͬͪͻͪΔͰΒͰͯͳͼͽͬͰͰͪͻͳͼ͵ͰͲͰͪ̓ͼͬ;
͊ͺͻͪͲ;ͷͪͻͳͼ͵ͷͺͰͪͽ;ͼͪͪͽͺͳͼͷt͏ͪͻͳͪ̓ͼͬͪu
͌ͲͪΒͪͷ;͵ͳͯͪΔͰͽͻͭͬͳͼ͵ͭͰͷͫͪͻͭͪ
͊ͺͻͪͲ;ͷͻͪͲͷͰͳ͵ͪͽͪͼͽͪͻͼ͵ͳ͵Δͳͭͪ͵ͪͳͷͪͽͳͳ͵Δͳͭͪ
͇ͼͳͬͪΔͰt͵ͪͰͶͪͻͳΒͪͲͪͬͰͲ;u;̹Ͱͭͻͪͯ;ͳ͈ͻͳͽͳͳ͆ͪΒͺͻͰͼͰͭͬͻͳͶͯͪΕͰͫͳͽͳ
ͳͷͰͬͪͳͿͳͳͻͳͲͪͬͰͲ;
Ͳͪͽͳͷͼ;ͳͪͲͬͪͶͳͳͬͳͳͷͪ
ͪ͵ͻͪΒ;– ͯͳͺͶͷͪͽͪͷͪ̀ͪͳ
ͻͰΒͰͼͳͬͪΔ;ͯͳͺͶͷͪͽͼ͵ͳͺͻͰͯͼͽͪͬͳͽͪͬͪ
͌͵Γ;ͳͬͪΔͰͰͽͳͻͳͺͽͳͰ͊ͰͬͰͻͪ̓ͼͬͪͼͪͬͰΕͳͼ͵ͳͷͼͻͺͼ͵ͳͷͼͽͪͬͳͽͬͷ;
ΒͰͯͳͼͽͬͰͳͿͳͪͼͳΒͼ͵-ͫ;ΘͰͽͼ͵ͳͼͳͼͽͰͷͺ͵ͻͪΒͳͰ
14) ͊ͽͬͪͻͪΔͰͼͺͰͳΒͪͶͰͺͶͳͳΒͰ͵ΒͪͫͳͽͳͽͳͶͪͼͺͷͰͳ͵Ͱͼͻͺͼ͵ͰͺͻͪͬͼͶͪͬͰ͵;Ͷͽ;ͻͰ
͈Ͱͽ͵ͷ ͭͯͳͰ ͊ͺͻͪͲ;ͷ ͳͲͷͰΌ; ̹Ͱͭͻͪͯͪ ͳ ͈ͻͳͽͳͰ ͫͳ ΒͰ ͺͽͺͳͼͪ ̸͵
ͫͳͼͷͰΔͳͬͪͶͳͽͰ͵ͼͽ͊ͺͻͪͲ;ͷͪͼͪͽͪ͵ͰͭͶͰͯͳͽͪͳͬͪͪ;ͽͷͳΒͰͲͪͪͳͪͶͰͷͪΔͳͰ
;ͰͲͪͬͳͼΒͯͻͱͪͬͳ
;ͽͷͼͶ;ͪΒ;ͽͪΒͼͽͪͽ;ͼͳͲͭͶͰͯͪ͵ͻͪΒΔͰͰͺͬΓͲͪ͊ͻͫͰ̸͵ͭͬͻͳͷ
ͲͪͽͳΕͰͼͽͳͼͻͺͼ͵ͭͼͽͪͬͳͽͬͪ
ͫͰͲͫͰͯͼͽͳΔͰͭͬͰͳͷͬͳͰ
ͼͺͷͰͳ͵ͪ͵;Ͷͽ;ͻͰ
ͳͬ
ͺͳͽͪΔͰͷͱͰͯͪͼͰͼͷͪͽͻͪΒ;ͬͰ͵ͰͻͰͰͳͷ̀ͪ͵ͯͪͬͼͽͬ̓ͼͬͪͰͭͪͻͪͽ;ΒͰͫͰͲͫͰͯͼͽ
ͷͪΔͳͪͷͪ
ͪͺͶͳͳΒͪ
ͺͽͺ;ͳͽͰͭͻͳͼͪͪ;͵ͼͬͼ͵ͳͼͳͼͽͰͷͫͰͲͫͰͯͼͽͳ
ͪ͵ͯͰͶͳͷͳͼͪ
ͼͻͺͼ͵ͳͷͺͶͳͪΒͳͷͪ
ͫͳΕͰͯ;ͱͪͯͪͼͺͻͬͯͳͬΓ;ͪͶͫͪͼ͵ͳͪͰͶͳ͵ͪ
͊ͷͪͽͻͪͷͯͪ͊ͺͻͪͲ;ͷͽͻͰͫͪͰΔͳͬͪͽͳͺͯͻ;ͭͳͷͺͪͻͪͷͰͽͻͳͷ̺ͪͪͱΒͰͼͬͪͽͳͽͳͯͪͶͳ
ΔͰͭͬͼͪͯͻͱͪΒ ͯͻͪͱͪͬͪͼͺͻͪͲ;ͷͼͪͰͲͪͬͳͼͷͯͻͱͪͬͷͳͶͳͼͪͪ;ͽͷͷ ͺ͵ͻͪΒͳͷ ;
ͼͪͼͽͪͬ;͊ͻͫͳΒͰ
ͪ͵ͳͪ͵ͼͰͻͰtͰͲͪͬͳͼͼͽu;ͽͰ͵ͼͽ;ͰͺͷͳΔͰ ͊ͬͰͪͬͰͯͰͰͽͪ͵Ͱ͊ͺͻͪ
Ͳ;ͷͪͼͪͺͻͳͽͳͼ͵ͳͷͬͶͪͼͽͳͷͪͷͪ͵ͼͳͷͪͶͼ;ͺͻͳͫͶͳͱͳͶͰ̓ͼͬͰͲͪͬͳͼͼͽͳ
ͪ͊ͺͻͪͲ;ͷ
ͯ ͪͺͻͳͶͪΒͰͼͪͼͬͳͷ;͵ͳ;ͺͻͳͼ;ͼͽͬ͊ͻͫͳΒͰͪ̓ͼͬ;
ͪ͵ͳ;ͺͽͳͪͷͪͼͪͬͰΕͳͼ͵ͳͷ
ͼͻͺͼ͵ͳͷͼͽͪͬͳͽͬͷ
240
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
̽ͪͪͼͬͳͰͳ͵ͰͷͱͰͯͪ͵ͪͱͰͯͪΒͰ̓ͼͬͼͻͺͼ͵ͪͽͰͻͳͽͻͳΒͪ͊ͻͫͳΒͪͽͪͷͳΒͰͼͽͪ
ͬͳͶͪ ͳ͵ͪ͵ͬͰ ͺͶ;ͭͰ ͬͶͪͼͽͳ ͯͪ ;ͽͳͰ ͪ ;;ͽͻͪΔͳ ͱͳͬͽ ̓ͼͬͪ ͪ͵ ͳ ͼͰͬͰͻͳ ͼͻͺͼ͵ͳ
ͽͰͻͳͽͻͳΒͪ
ͯͪ ;ͺͻͪͬΓͪ ͳͶͳ Ͱͽ ͺͻͰͯ;Ͳͳͷͪ ͪ ͽͰͻͳͽͻͳΒͳ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ
ͷͪͯͪ ͳ
ͯͪΓͰ ͼͽͪΒͰ ͿͻͷͪͶ ͪ;ͽͷͪ ͺ͵ͻͪΒͳͪ ; ͼͪͼͽͪͬ; ͊ͻͫͳΒͰ ͇ͬͯͰ ͼͰ ͪ ͬͻͶ ͽ;ͱͪ ͪͳ
ͲͪͬͻͪͬͪͳͼͽͻͳΒͪͺͻͺͪͼͽͳͰ͵ͪͯͪͷΕͰ͠;ͭͼͶͪͬͳΒͰͪͯͪͅw͵ͪ͵ͼͽͬͪͻͳͼͽΒͰ
ͳͲͭͶͰͯͪͯͪͽ;
ΒͳΒͰ͵ͻͪΒ̀ͫͭͺͺ;ͼͽΓͳͬͼͽͳͼͻͺͼ͵ͰͬͶͪͼͽͳ
ͺ;ͲͯͪͼͰͷͭ;ͺͻͭͲͳͻͪͽͳͯͭͪΌͪΒͳ͵
ͯͬͪΒͪΔͪ ̺ΒͬͯͳͰ ͯ ͊ͻͫͳΒͰ
͵ͪ ͳ Β;ͱͳ ͫͶͪͼͽͳ
ͪͼͰΓͰͳ ͷ;ͼͶͳͷͪͼ͵ͳͷ ͼͽͪͬ
ͳͽͬͷͅͰΌ;ͽͳͷ
ͬͳͷͺͳͽͪΔͳͷͪͷͻͪΒ;ͫͳͽͳͺͼͬͰΕͰͪͲͪͼͰͫͪͳͼͽͻͪͱͳͬͪΔͪ
͠Ͱͯ ͯ ͪΒͼͶͱͰͳΒͳ ͺͳͽͪΔͪ ͯͪͪΔͳͰ ΒͰͼͽͰ ͺͻͳͺͻͰͷͪ ͳ ΒͰͯͼͽͻͪ ͺͻͭͶͪͰΔͰ
ͰͲͪͬͳͼͼͽͳͯͰͶͪͽͰͻͳͽͻͳΒͰ ͼ;ͬͰͻͰͰͯͻͱͪͬͰ
͵ͿͻͽͪͳΒͰͬͰͶͳ͵ͳͼͳͶͪͺͽͷ ͺͳͽͪΔ;
͈ͻͰͭͬͻͳͼ;ͳͯͪΓͰ;ͽ͵;̓ͼͬ;ͼͪͷΒͰͯͼͽͪΒͰͷͰͼͽ;͇͌͆
ͪͶͳ
ͳͲͭͶͰͯͪ
ͯͪΒͰ̹Ͱͭͻͪͯ
ͼͺͻͰͷͪͯͪͺͺ;ͼͽͳͳͺͽͷͺͳͽͪΔ;
͈ͼͽ;ͺͳͷͰΌ;ͪͻͯͳͻͭͪͳͲͪͳΒ̹ͪͪͪͶ͵ͪ;ͰͼͽͳͲͭͶͰͯͪΒ;͵ͪͬͰͷͪͰͶͭͳͳͳ
ͼͽͪͬΓͪΒ;ͷͭͪͺͳͽͪΔͪͫͰͲͯͭͬͻͪͲͪͽΒͰͽͻͰͫͪͶͺͯͼͽͳͪͽͳͼͰͺͪͻͪͽͳͼͽͰͪ̓ͳͅͳͷͰ
ͽͯΔͳͬͭͯͰͶͬͪΔͪ– ͽͰͻͻͳͲͪͷ
ΒͰͻͪͼͬ;ͪͶͫͪͼ͵ͭͳͼ͵;ͼͽͬͪͪ̓ͳͅͷͱͰͯͪͼͰͼͽͰ͵Ͱ
ͷͳΓͰΔͰͯͪͼͰͷͭͳͳΓͰͬͳͷͭ;ͺͼͽͳΕͳͪ͵ͼͰ͵ͻͳͼͽͰͷͰͽͯͳ;ͫͳͼͽͪͬͪͳͪͼͳΓͪ ̀ͪͽ
ͼ;ͯͲͬΓͪͬͪͪͰͽͳ͵ͪͳΕͰΔͪͳͼͽͬͪͻͪΔͰΒͰͯͪͳͪͶͰͯͻͱͪͬͰ ̾ͬͻͺͪͽͻͰͫͪͯͪͯͭ
ͬͻͳ ͳͪͺͳͽͪΔͰ ͵Ͷͳ͵ͪͶͫͪͼ͵ͳͯͻͱͪͬͪͷͱͰͯͪͺͯͰͼͰ;̾ͬͻͺͳͳ͵ͪ͵ͬͪΒͰͺͰͻͼͺͰ͵ͽͳͬͪ
;ΒͰͯͳΔͪͬͪΔͪͽͰͻͳͽͻͳΒͪͼͪͬͰΕͳͼ͵ͳͷͪͶͫͪͼ͵ͳͷͼͽͪͬͳͽͬͷ ̓ΒͳΒͰͳΓͼͽͬͪͻͪΔͪͬͰͶͳ͵Ͱ
ͪͶͫͪͼ͵ͰͯͻͱͪͬͰͪΒ;ͭ;̾ͬͻͺͰ
͵ΒͪͫΒͰͯͳΔ;ΒͰͼͬͰͫͶͪͼͽͳͼͪͬͰΕͳͼ͵ͳͷͪͶͫͪͼ͵ͳͷ ͼͽͪͬ
ͳͽͬͷ
ͽͳͷͪΒ;ΕͳͽͰͻͳͽͻͳΒͰͳͲͪͰͲͪͬͳͼͳͯͻͱͪͬͪ
͆ͰͲͪͬͳͼͼͽ ̓ͼͬͪ ͷͱͰ ͯͪ ͺͼͽͪͰ ͺͻͰͼͰͯͪ Ͳͪ ͼͬͰ ͰͺͻͳͲͪͽͰ ͯͻͱͪͬͰ ͪ ͺͼͽͼͬΒͰͽ
ͼ͵ͷͳͺͼͽΒ;ͭͼͶͬͰͼ͵ͷͺͻͼͽͻ;̹ͪͶ͵ͪͼ͵ͪ͵ͻͳͲͪΒͰͺ͵ͪͲͪͶͪͰΒͰͯͪ͵ͯͼͺͻͰͷͪͻͪͲͶͳ
ͳͽͳͷͼ;ͫΒͰ͵ͽͳͷͪ͵ͿͶͳ͵ͪͽͪ͆ͪͺͻͳͷͰͻ
͵ͼͬͼ͵ͳ̸Ͷͫͪͳͷͭ;ͯͪͯͫͳΒ;ͼͬΒ;ͯͻͱͪͬ;
ͯ͵
͊ͻͫͳ;͎ͻͬͪͽͼ͵Βͳͼ;ͼͷͰͶͳͳͯͪͺͷͰ;ͪ͵ͳ͵;Ͷͽ;ͻ;ͪ;ͽͷͳΒ;̸Ͷͫͪͳ;ͪͅ͵ͰͯͳΒͳ
ͯͫͳΒͪΒ; ͬͰΕͪ ͺͻͪͬͪ
; ͺͻͪͬ; ͼͽͳͪΔͪ ͪ;ͽͷͳΒͰ
ͯ͵ ͼͰ ͊ͻͫͳͷͪ ; ̹ͳ͎ ͺͻͰͯͶͪͱͰ ͼͽͬͪͻͪΔͰ
ΒͰͯͳͼͽͬͰͰ̹ͼͰ
͈ͼͽͪͬͳͷͺͳͽͪΔͰ̽ͪͶͳΒͰͷͳͻ̹ͪͪͶ͵ͪ; ̽ͪͶͳΒͰͲͪͬͻͰ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳ
ͅͰͽͳΒͳ ¢ ͆ͰͷͪΒͷͳͻ͈ͪͻͰͯͼͽΒͳͪͶͫͪͼ͵ͪͫͻͫͪͲͪ;ΒͰͯͳΔͰΔͰͽͲͬͪͶͫͪͼ͵ͳͽͰͻͳͽͻͳ
Β̸ͪͽͲͪͳ– ͬͳͺͻͭ͊ͻͫͪ
ͪͅ͵Ͱͯͪͪ
͵ͻͰͳͻͪΔͰͬͳͭͻͪͳͪ
̸͊̽ Βͳͼ;ͲͪͬͻͳͶͰ ͺͻͰͼͺͻͳͲͪΔͪͰͲͪͬͳͼͼͽͳ̓ͼͬͪ͆ͳ͵ͪͯͪͰΕ;ͬͰͻͬͪͽͳͯͪ
ͪͬͯͳͺͻͰͭͬͻͳͼͻͺͼ͵ͰͼͽͻͪͰͼͪͺͻͰͯͼͽͪͬͳͳͷͪͺͼͰ;ͯͯͻͱͪͬͰͪͷͽͳͻͪͰͪͺͻͼͽͻ;
ͽͰͽͰͼͻͺͼ͵Ͱ Β;ͱͰ ͺ͵ͻͪΒͳͰͳͯ; ; ͵ͻͳͼͽͫͰͼͺͻͪͬΓͰͭͳͪͷ;Ͱͭ ͼͻͺͼ͵ͭͪͻͯͪ ; ͽΒ
ͫͶͪͼͽͳ͊ͻͺͼ͵ͳͺͶͳͽͳͪͻͳͷͪͳͺ;Ͷͳ;ΒͪͬͳͷͷΔͰΔͰͷ͊ͬͳͪͽͻͳͫ;ͽͳͪͶͫͪͼ͵ͰͰͲͪͬͳͼ
ͼͽͳͬͰΕͼ;ͳͲͯͰΒͼͽͬͬͪͳͪ̓ͳͅͳͪͼͬͰΒͰͺͽͺͳͼͼͽͪͬͳͶͪͲͬͪͳͪ͊ͻͫͳΒͪ
̀ͪͽͽͪ͵ͳͭͶͰͯͳͫͻ;ͽͪͶ̸ͷͰͻͳ͵ͪͼͺͻͬͯͳͼͬΒ;ͪͽͳͼͻͺͼ͵;ͺͶͳͽͳ͵; ̺ͳͯͳͽͰ
;̹;ͭͪͻͼ͵Β
͉;ͷ;ͳΒͳ
͎ͻͬͪͽͼ͵Β
͊ͶͬͰͳΒͳ
ͫͰͻ;͵ͰΒͰͺͻͳͬͪΕͰͭͶͫͪͶͳͲͪͷͳ̸͇͆͋́ͽͰ
ͲͰͷΓͰͯͼͶͬͰ ͼͺͻͬͯͰͪͷͰͻͳ͵;ͺͶͳͽͳ͵;ͬΓ;;ͼͬͪ͵ͷͼͰͭͷͰͽ;ͅͰΌ;ͽͳͷ ̸ͷͰͻͳ͵ͪ
241
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͷͪ ΒͰ Βͪͼ ͯͪ ͊ͻͫͳ Ͱ ͬͶͰ ͯͪ ͫ;ͯ; ͺͽͳΔͰͳ
ͯͪ ͼ; ͼ;ͽͳͼ͵ͳ ͻͪͫͪͻ ͳ ͼͶͫͯΓ;ͫͳͬ
ͪͻ͇ͯͳͼ;ͻͪ;ͪͶͳͯͪΕͰͷͭͶͪ͵ͰͳͫͻͱͰͼͶͷͳͽͳ͊ͻͫͰ
ͽͪ͵ͽΕͰͫͰͲͫͰͯͳͽͳ̸Ͷ
ͫͪͳͷͪͪͼͻͺͼ͵ΒͲͰͷΓͳΒΒͰͯ;ͯͻͱͪͬ;̸Ͷͳ
ͺͽͳͷͪͯͻͱͪͬͪ͵ΒͰͽͰͭͳͻͪΒ;– ̸ͷͰͻͳ
͵ͪͳͬͻͰͼͬͰͷͭ;ΕͰͺͻͳͽͳͼ͵Ͱͪͼͻͺͼ͵ͳͪͻͯͳͯͻͱͪͬ;̀ͪͻΒͰͷͭ;ΕͰ
ͺͳͽͪΒ;ͼͰ
ͯͪͼͰͽͳ
͊ͻͫͳͳͺͼͶͰͭͯͳͪͰͺ͵ͻͪͬͪΒ;ΒͰͯΒ ̸ͷͰͻͳͳ ́ͭͶͪͬͪͻͳͽͭͰͬͳͲͪͲͳͬͪͽ
ͽΒͰ͊ͻͫͳΒͪ;ͬͰ͵ͼͪͬͰͲͳ͵͉;ͼͳΒͰ̀ͪͽͳͷΒͰͼͽͪͶͯͪ;ͳͽͰ͊ͻͫͳΒ;͊ͰͽͳͷͼͰͼͪͷͼͪ͵Ͷͳ
͵Ͷ;͵ͪͬͼͽͬͪͳͳͳͲͷ̸ͪͷͰͻͳ͵ͪͭͯͳͪͷͪͺͶͪͳͻͪͳͳͲͬͯͳͺͰͻͪͳΒͰͪͽͶ;͊ͻͫͳΒͰ
ͺͰͬͯ
tͺͷΕͳ;ͺͷͳͻͰΔ;uͯͳͲͭͻͪͯΔͰt̹ͯͼͽͳͶͪu
ͫͪͲͰͲͫͭ͵ΒͰΒͰ͊ͻͫͳΒͳͽͰͽͪͰͶͪΔͰͪΒ;ͱͪ
ͺ͵ͻͪΒͳͪ
ΔͰͪͼͬͰͽͪͲͰͷΓͪͳ͵ͶͰͬ͵ͪ͊ͰͽͳͷͼͰ͵ͪ͵ΒͰͳͲͬͰͯͰ;ͯͪͻ;͵ͽͫͻ;ͭͯͳͰ
ͺͭͶͰͯͪΒͷ͵ͪ͵ͼ;ͳͼͽͪͶͳͻͪͰ ͷͪͻͳͰͽͼ͵ͰͲͪͺͪͯͰͺͶͳͽͳ͵ͰͺͪͻͽͳΒͰ
͵ͪ͵Ϳ;͵ͳͳ;
ͻͪͲͰͪͽͳͼͻͺͼ͵ͰͰͬͶͪͯͳͰͻͭͪͳͲͪͳΒͰ
͵ͪ͵͊ͻͫͳΒ;͵ͪͼͪͺͰͳͺͳͱͪͬͪΒ;
͵Ͷͳ͵ΒΒΒͰͽͰ
͵ͯͪͼͽͪͰͪͷͪͺͳ̹ͪͶ͵ͪͪ͵ͪͰͲͪͬͳͼͪͳ ͲͫͳΓͪͯͻͱͪͬͪ
̀ͫͭͽͭͪΒͰͽͶͳ͵ͬͪͱͲͪͰͶ;ͺͶͪͰͽ;ͽͼͰͺͰͽͺΒͪͬͳͶͪͼͪͭͪ͵ΒͪΒͰ;ͱͪͼͳͷͪͪͷͰ
ͻͳ͵ͪͳͲͷͪͳ;ͳͺͶͪͻͭͭͶͫͪͶͳͲͷͪͻͰ͵Ͷͪt͆ͰͷͱͰu͊ͪͭͪ͵ΒͪͳͲͪͽͳͻͰͳͷͱͰͯͪͼͽͪͰ
ͼͬͳͷͰͺͯͳͷͼͻͰͯͼͽͬͳͷͪ ̀ͪͼͰ͵ΒͪΒͰͽͲͰͷΓͪ
̸̸̸͉͉̺͇͉̻͉͚̈́́͋̾͋͌́́̀́̾
̸Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻͬͻͪͲͬͳͽͳͳ͵ͻͳͲͳͼͪͪͽͰͻͻͳͽͻͳͳͫΆͬͰʹ͗ͭͼͶͪͬͳͳ̽͵;ͷͰͽΆ
͋́ͯͅͻͳ͵
̺ͻͲͳΕ
͆
̺ͳ͵ͳͶͳ͵ͼ͋ͪΒͰͫͰͭͻͪͯͼ͵ͳͯͰͺͰ̹ͪͰͭͻ͍ͪͯͯ͊Ͷͫͯͪͬͪͬ͠ͳΕ
̽ͭͬͻͰͳͲͪ͵Γ;ͳͽͳͷ̹ͬͪͰͭͻͪͯͪͳ͈ͻͳͽͳͰ͈Ͷͳͽͳ͵ͪ
̹Ͱͭͻͪͯ
. Β;Ͷ
́ͲͼͽͰͭͻͪͷͷΆͬΆͼͽ;ͺͶͰͳΊͳͽͬͰͽͬͪͬͺͻͼΆͼͷͳͷͳͳͼͽͻͪͳͼͽͻͪΆͯͰͶ͉ͼͼͳͳ͊
̺̈́ͪͬͻͬͪͪͼͬͷͰͼͽʹͺͻͰͼͼ͵ͿͰͻͰͳͳͼͷͳͳͼͽͻͷͳͼͽͻͪΆͯͰͶ͊Ͱͻͫͳͳ̺;͵ͷ
̾ͻͰͷͳͰͷ ͳΉͶΊͭ
́ͿͻͷͪͳΊͅͳͳͼͽͰͻͼͽͬͪͳͼͽͻͪΆͯͰͶ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰ
ͻͪͳͳ ͈ͻͰ;ͲͰͽͼͪXXXNJESV
ͪͅͻͽͬͼ͵ͳʹͺͭͻͷͬ̓ͼͬͳͅͰͽͳͳͷͪͻͽ̹ͪͭͰͶͭͻͪͯͅͳͳͼͽͰͻͼͽͬ͵;Ͷ·ͽ;
ͻΆ͉Ͱͼͺ;ͫͶͳ͵ͳ͊Ͱͻͫͳͳ
ͅͰͷͻͪͯ;ͷͺͻͪͬͳͽͰͶ·ͼͽͬͪ͊ΉͲʹ͉Ͱͼͺ;ͫͶͳ͵ͳ͗ͭͼͶͪͬͳͳͬΆͺͶͰͳͳͻͰͲͶΉͳͳ͊ͬͰ
ͽ̹ͪͰͲͺͪͼͼͽͳ͇͇͆
ͪͺͻͰͶΊͭ
̸͌Ͷͫͪͼ͵ͳʹͿͪ͵ͽͻͬͻͪͲͬͳͽͳͳ͵ͻͳͲͳͼͪ
ͪͽͰͻͻͳͽͻͳͳͫΆͬͰʹ͗ͭͼͶͪͬͳͳ -
͋́ͯͅͻͳ͵
ͅͳͳͼͽͰͻͼͽͬͳͼͽͻͪΆͯͰͶ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ͊ͫ΄ͰͳͰͯͶΊ͊́ͅ-04-2007.
͈ͻͰ;ͲͰͽͼͪIUUQXXXNJESV
͉ͪͼͺΊͽͰ̓ͼ͇ͬͼ͵ͬͰͻΆͰͳ;ͳͽͱͰΆͰͺͻͪͬͼͶͪͬΆͰͼͰͻͫͼ͵ͳͰͻͪͷΆͳͷͪͼͽΆͻͳͬ
̓ͼͬͳͅͰͽͳͳ ͳΉ·–ͷͪʹͭ
͈ͻͳͲͻͰ ͅͳͳͼͽͰͻͼͽͬ͵;Ͷ·ͽ;ͻΆ͉Ͱͼͺ;ͫͶͳ͵ͳ
͊Ͱͻͫͳͳ.
242
̸̸̻͇̺̾̈́̾͆͌͌͊̓̽ͪ͠͠ͶͳΒͰͲͪͷͻͲ;ͽ͵ͿͶͳ͵ͽͪ̓ͼͬ;ͳͅͰͽͳΒͳ
Deklaratae1BWBSFTJTFseKosoves ͈ͻͰ;ͲͰͽͼͪ
IUUQXXXBTTFNCMZLPTPWBorg/common/docs/Dek_Pav_sh.pdf
*4$0/'-*$5*/,04070"/%.&50)*+"'30;&/
SUMMARY
fter 1999 new forms of mutual cooperation of all political parties are created within the frame of the In-
terim Administrative Council (IAC) and the Joint Interim Administrative Structure (SIAS). But there was
still no peace for the non-Albanian population. The presence of NATO in Kosovo, after 1999 created fa-
vourable conditions for the strengthening of the Albanian extremism, as the NATO members never reacted
to the murders of Serbs, demolition of Orthodox cultural monuments, supporting thus the creation of an
ethically clean Albanian QSPWJODF'SPNUIFNPNFOUPG,'03BOE6/.*,BSSJWBMUPUIFQSPWJODF
Serbs, Montenegrins, Romani, Turks, Gorani and other non-Albanian population has been expelled from
the province. A new phase in the development of the crisis is related to the negotiations process between
Belgrade and the Albanians from Kosovo and Metohija conducted by the international mediator Martti
Ahtisaari. The Treaty between Belgrade and Priština was signed in the beginning of 2013. It is important to
understand that whether its content is understood as the Treaty with an independent country or an auton-
omous province as a part of the Republic of Serbia, regardless of the fact whether the word `independent` is
NFOUJPOFEJOUIFUFYUPSOPU 4FSCJBEJEOPUMFBWFBOZNFBOTPGHPverning that could influence the internal
life in Kosovo, not even in the northern Serbian territories, in order to govern or undertake actions in the
territory in Kosovo and Metohija, although it still remains formally as an autonomous province within Ser-
bia. One of the most complex present day issues are preparation and unilateral proclamation of independ-
ence of the part of the territory of a sovereign state and confrontations between great powers in regard to the
issue. The negotiations are on the agenda. Kosovo needs only a chair in the UN and Belgrade seems to be
ready to give in, as it has done in regard to the previous issues, as well.
,&:803%4 Kosovo and Metohija, Serbia, NATO, UN, Albanian extremism, the agreement.
243
̸̹͈͇͇̺͌́͑̽̾͊͋́ͣ͡ͅ1
́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰ
̹Ͱͭͻͪͯ
t̸̻͇͈͇̺̺͉͇͈̽͌͌͋̾͌̾͌͢͠i
̸̸̸͎̻͇͇̺͇͉͉͇͉̺͆͋́͆͋͆̽̾̈́͊͋̾͆̾̽̿̾͠ͅ
–̸̸͉̹͊̈́͌͐͊́͠͠
̸̸͊̿̾͋̓ ̻Ͷͪͬͪ ͷͰͽͪ ͭͶͫͪͶͳͲͪͳΒͼ͵ͳ ͺͻͰͼͪ ; ͺͼͶͰͯΔͰ ͽͻͳ ͯͰͰͳΒͰ ͫͳͶͪ ΒͰ ͷͯͰͻͪ
ͪͳͪͶͪͯͻͱͪͬͪ̓ͪͺͼͶͰͯͳͪͽͪ͵ͬͭͯͰͶͬͪΔͪ
ͪͳͪͶΒͯͻͱͪͬͳͼ;ͼͺͻͰͳͼ;ͬͰͻͰͼͽ
ͽͰͻͳͽͻͳΒͰ
ͺͻͳͬͻͰͯͪ ͯͰͶͪͽͼͽ
ͪ ͪͻͳͽ ͳͯͰͽͳͽͰͽ ͌ ͻͪͯ; ΕͰͷ ͼͰ ͼͽͭͪ ͺͼͰͫ ͫͪͬͳͽͳ
ͳͼͽͻͪͱͳͬͪΔͰͷ͎ͪͽͳͭͽͬͭͷͯͰͶͪͻͪͼͽͻΒͰͰͯͻͱͪͬͰ
͵Βͪ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͼ;͵
ͫͪͳͲͪͲͬͪͳͻͰͶͳͭͳΒͼ͵ͳͷͻͪͲͶͳ͵ͪͷͪͳͳͽͰͻͰͼͳͷͪͯͯͪͽͯͰͼͽͻ;ͳͰΔͰ;ͳͼͽͳͽ;ͳͪͶ;ͼͽͻ;
͵ͽ;ͻ;ͳͪͳͪͶͳͳͯͰͽͳͽͰͽ͵ͪ;ͼͶͬ;͵;ͺͭͳͬͳͶͳͲͪͳΒͼ͵ͭͺͻͰ͵ͯͳͻͪΔͪͭͻͪΌͪͪͳΔͳͬͭ
ͳͯͰͽͳͽͰͽͪ
͵ΒͳͫͳͺͱͰΓͪͷͪͪͶͳͳͪͷͰͻͪͷͪͼͬΒͰͺͶͳͽͳ͵ͰͰͶͳͽͰͽͻͰͫͪͶͯͪͳͲͬͻͰͽͻͪͲͳͳΒ;
ͳͲΒͰͯͭ;ͯͻ;ͭͳͳͬͳͶͳͲͪͳΒͼ͵ͳ͵ͻ;ͭ͆ͪͰͳͼͽͻͪͱͳͬͪΔͰ;ͻͪͯ;ΕͰͼͽͭͪͫͳͽͳͺͼͰͫ;ͼͷͰͻͰͪ
ͽͪΒͷͯͰͶ
ͳͽ;ͺͻͪͬͪͺͻͳͷͰͻ;͊ͻͫͳΒͰ
͵Βͪ;ͼͬΒͳͷͲͪ͵ͪͼͰͶͳͷͺͻͰͼͳͷͪͷͯͰͻͳͲͪͳΒͰͬͰΕ
ͯͬͪͬͰ͵ͪͶ;ͽͪͪtͰͬͻͺͼ͵ͷͺ;ͽ;i;ͺ͵;ͪΒͳͷͪͯͪͺͻͷͰͳͼͬΒͳͬͳͶͳͲͪͳΒͼ͵ͳ͵ͯ
ͯͼͭͰ
ͺͶͳͽͳ͵ͳͳͯͰͽͳͽͰͽ͌ͻͪͯ;ΕͰͷͽͪ͵ΌͰͳͼͽͻͪͱͳͽͳͳͳͻͳͭͰͺͶͳͽͳ͵ͳ͵ͽͰ͵ͼͽͪͲͪͰͳ
ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
ͼͺͼͰͫͳͷͿ͵;ͼͷͪͪ͵ͽ;ͰͶͰͳͬͳͶͳͲͪͳΒͼ͵Ͱͼ;͵ͫͰͳͺͼͶͰͯͳͰ͵ΒͰͽͳ
ͼ;͵ͫͳͺͻͳͲͬͯͰ
͉̓͌͐͆̾̾͐́͡ ͊ͻͫͳΒͪ
ͷͯͰͻͳͲͪͳΒͪ
ͻͪͼͽͻΒͰͪͯͻͱͪͬͪ
ͳͯͰͽͳͽͰͽ
ͭͰͺͶͳͽͳ͵ͪ.
̓ͪͯͪͼ;͵ͻͪΒͰͷͯͬͪͯͰͼͰͽͭͬͰ͵ͪͳͯͰͶ͵ͳͼ;͵ͫͳͷͳ;ͶͳͳͫͪͻͰͷͺͻͳͬͻͰͷͰͼͰͺͻͰͼͰͶͳ
Ͷͳ;ͲͪͺͰΕͪ͵ͳͼͽͻͳΒͰ
ͻ;ͰΔͰ̹ͰͻͶͳͼ͵ͭͲͳͯͪͫͳͶΒͰͲͪͰ͵ͪͼͳͷͫͶͳ͵ͳͳͽͻͳΒ;ͷͿͪ
ͶͳͫͰͻͪͶͰͳͯͰͶ͵ͰͺͪͻͯͳͭͷͰ
ͪͶͳͳͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰͳͪͽͶͪͽͳͲͷͪ͵ͪͭͰͺͶͳͽͳ͵ͭ
ͰͭͰͷͪ͌ΔͰͭͬΒͺͼͶͰͯΔΒͯͰͰͳΒͳͺΒͪͬͳͶͼͰͰ͵Ͷͳ͵ͲͪͪΒͳͭͰͺͶͳͽͳ͵ͳ͵Δͳͭͪ
͵ΒͰͼ;ͳͷͪͶͰͲͪͳΓͯͪͷͪͻ͵ͳͻͪΒ;ͪͼͽͪͶͰͺͻͷͰͰͳͲͪͰͬͰ͵ͽͻͰͭͰͺͶͳͽͳ͵ͳͺͻͷͰͪ;
ͺͼͽͫͳͺͶͪͻͷ ͺͻͰͽ͵;ͷΕͳ͠Ͱͯͪͯͷͭ;ΕͳͺͻͪͬͪͪͻͪͲͬΒͪ;ͷͰΌ;ͪͻͯͳͷͯͼͳͷͪ
Ͱ͵ͻͳͽͳ͵ͳΒͰ͵ͪt͵ͻͪΒͳͼͽͻͳΒͰiͲͪͳ͍ͻͰͼͳͼ͍;͵;Βͪͷͪ
͵ΒͳΒͰͪͼͽͪͶͰͺͻͷͰͰ͵ͯͳͻͪ
1
despotlj@stcable.net
244
̸̹͈͇͇̺͌́͑̽̾͊͋́ͣ͡ͅ t̽;ͭͺ;ͽͬͪΔͰ;͠Ͱͬͻͺ;i
͎ͪͽͳͭͽͬͷͯͰͶͻͪͼͽͻΒͰͰ ͯͻͱͪͬͰ...
͵ͪͯͰͿͳͳͽͳͬͳͳͯͰͶ͵ͳͽͻͳΒ;Ϳ;ͷͶͳͫͰͻͪͶͳͲͷͪ2
ͪͬͰ͵ͽͻͰͺͻͷͰͪͼͪͭͶͰͯͪ͵ͪͰͳͲͫͰ
ͱ;ͽͻͪͼͿͻͷͪͳΒ;ͼͽͪͽ͵ͪͼͬͰͽͪ͵ΒͳͼͰͳͷͪ;ͺͯͫͳͽͳͬͳͷͶͳͫͰͻͪͶͳͷͼͽͪͯͪͻͯͳͷͪ;
ͼͬͰͳͽͰͲͳͬͳΒͳͷͺͻͰͼͳͷͪͭͶͫͪͶͳͲͪͳΒͰ͌ͯͰͿͳͳͼͪͷ͵ͽͰ͵ͼͽ;
ͪͼͽͪͶͰͺͻͷͰͰͽͻͰ
ͫͪͶΒͰͼͬͪͽͳͽͳ͵ͪͯͳͻͰ͵ͽͪͷͰͽͪΔͰͲͪͺͪͯͳͬͻͰͯͼͳͼͽͪͯͪͻͯͪͳΔͳͷͪͯͭͬͪͻͪΒ;Εͳ
ͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳͳ͵;Ͷͽ;ͻͳͫͶͳ͵ͪͻͭͪͳͲͪͳΒͰͯͻͱͪͬͰͳͯͻ;ͽͬͪ
̽ͻ;ͭͳ ͪͶͽͰͻͪͽͳͬͳ ͷͯͰͶ
ͳͶͳ ͺͻͪͬͪ ͻͪͲͬΒͪ ; ͪͬͯͷ ͺͼͽͳͯͰͶ͵ͷ ͺͰͻͳͯ;
ͼͬͰͽͼ͵Ͱ ͺͶͳͽͳ͵Ͱ
ͯͰͿͳͳͼͪΒͰ͊ͰͷΒ;ͰͶ ͎ͪͽͳͭͽ
͵Βͳ ΒͰ ͫ;ͯ;ΕͼͽͷͰΌ;ͪͻͯͳͯͼͪ
ͼͪͭͶͰͯͪ͵ͻͲͼ;͵ͫͰͳͬͳͶͳͲͪͳΒͼ͵ͳͳ͵;Ͷͽ;ͻͶ͵ͳͼͽͻ;͵ͽ;ͻͪ͵ΒͰͼͰͺͻͰͬͪͼͯͿ;ͯͳ
ͻͪΒ;ͪͫͪͲͳͷͰΌ;ͼͫͳͻͪͲͶͳ͵ͪͲͪͼͬͪͳͪͯͻ;ͭͪͳΒͳͷͻͰͶͳͭͳΒͼ͵ͳͷͫͻͪͼͳͷͪͳͬͻͰͯͼ
ͳͷͼͳͼͽͰͷͳͷͪ͊ͪͯͪ͵ͪͯͪ ΒͰͪͬͯͽͰͻͰͻͪͳΕͰͯͬͰͶͳ͵ͳtͳͯͰͶ͵ͳͺͻͳͪi
ͪ
ͼͰ; ; ͺ;ͷ ͵ͪͺͪͳͽͰͽ; ͼͬΒͳ ͷΕͳ ͼͽ;ͺͪΒ; ͼ;͵ͫͳ ͳͯ;͵ͬͪͳ ͳͽͰͻͰͼͳͷͪ ͪͼͽͪͶͳͷ ͪ
ͫͪͲͳtͰͺͻͰͷͼͽͳͬͳiͻͰͶͳͭͳΒͼ͵ͳͳͳͬͳͶͳͲͪͳΒͼ͵ͳͻͪͲͶͳ͵ͪ
͵ΒͰͪͼͽΒͰͯͪ;ͬͳͷ;ͼͶͬͳ
ͷͪͻͪͼ͵;ͼ;ͻͪΒ;ͼͽͪͻͰͳͼͽͻͳΒͼ͵Ͱͻͪ;Ͱͳͻͪͼ͵ͻͰͽͰͻͳͽͻͳΒͪͶͰͪͻͰͪͶͰͲͪͼͬΒ;ͫ;ͯ;Ε;ͺͻͼ
ͽͻ; Ͱ͵ͼͺͪͲͳΒ; ̹ͰͲ ͺͽͻͰͫͰ ͯͪ ͪ ͬͷ ͷͰͼͽ; ͯͰͽͪΓͳΒͰ ͵ͻͳͽͳͳ ͳͲͶͪͱͰͷ Ϳ;͵;Βͪͷͼ͵;
tͳͼͽͻͳΒͼ͵;iͼͶͳ͵;ͼͬͰͽͪ
ͬͳͰͺͪͱΔͰͺͼͬͰͽͳΕͰͷ͎ͪͽͳͭͽͬͷͷͯͰͶ;tͼ;͵ͫͪͳͬͳͶͳ
ͲͪͳΒͪi
ΒͰͻͪͷͳͲͰ͵Ͷͳ͵ͯͫͻͳͷͰͽͯͶ͵-ͺΒͷͬͳͻͪͲͶͭͪͯͪΒͰͼͬ;ͯͪͪͽΒ
ͽͰͻͳΒͼ͵Βͷͪͽͻͳͳ;ͽͰͷͰΓͳͷͪ;ͯͪΓ;͵ͽͰ͵ͼͽ;ͪͶ;ͪͪͶͳͲ;
̀ͪͪͼΒͰͼͫͳͽͲͪͳͷΓͳͬͯͪͯͰͿͳͳͰͷͽͪͼͰͯͰͪͬͪͼͪͲͰͷΓͪͷͪ– ͯͻͱͪͬͪͷͪ͵ΒͰͼͰ
ͪͶͪͲͰ;ͺͻͼͽͻͳͷͪ͵ͽͪ͵ͪͽͪ
ͯͯͳͻͪͳͶͳͼ;͵ͫͪͳͬͳͶͳͲͪͳΒͪ
;ͽͲͬ͵ͽͪ͵ͽͲͪͷͪ͵ͪ͵ͬͰ
ͼ;ͬͰΕͬͰ͵ͬͳͷ̹ͪͪͶ͵ͪͳͺͻͼͽͻͫͳͬͰ͍͉͊͠ͼͫͳͽ
̸̸͈͇͇̺̺͉͆̾́͠͠ͅ͏́̾́͠͏̸̺́́̈́́̀͏̸̸͇̺͉́͊̓̓͆̾̀́͠͠
͉ͪͲͷͪͽͻͪΒ;Εͳ ͺͻͫͶͰͷͰ ͲͰͷͪΓͪ – ͯͻͱͪͬͪ ; Ͳͪͷͪ ͵ͽͪ͵ͪͽͪ ͳͬͳͶͳͲͪͳΒͪ ͳ Δͳͬͳ
ͿͶ;ͳͯͳͳͰͼͽͪͶͳͭͻͪͳͪ
ͪͶͳͳ͵ͻͳͲͰͳͯͰͽͳͽͰͽͪͳͳͬͳͶͳͲͪͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳ;ͺΒͰ
ͯͳͳͷ ͿͪͲͪͷͪ Δͳͬͭ ͳͼͽͻͳΒͼ͵ͭ ͻͪͲͬΒͪ
͊ͰͷΒ;ͰͶ ͎ͪͽͳͭͽ ΒͰ ͵ͼͽͻ;ͳͼͪ Ͱ͵Ͷͳ͵
ͲͪͳͷΓͳͬͳͺΒͷͬͳͷͯͰͶͪͽͪ͵ͬͳͲͰͷͪΓͪ
;ͺ͵;ͪΒ;ͯͪΒͪͼͳΒͰͯͰͿͳͳͰΔͳͬͰͳͬͳ
ͶͳͲͪͳΒͼ͵Ͱ͵ͽͻͬͰͻͲͰ
ͼͺΓͺͶͳͽͳ͵ͪͶ;ͽͪΔͪ
ͪͶͳͳ ;;ͽͻͪΔͰͺͯͰͶͰ͇ΒͰͽ;ͻͪͯͳ
ͺͼͻͰͯͼͽͬͷͰ͵Ͷͳ͵ΒͰͯͼͽͪͬͳͭͰͺͶͳͽͳ͵ͳͷͯͰͶͪ
1. ͯͅͰͶ ;ͼͪͷΓͰͰ ͲͰͷΓͰ ͆ͰͯͼͽͪΒͰ ΒΒ ͵;Ͷͽ;ͻ ͲͪΒͰͯͳͽͬ ͼͪ ͼͽͪͶͳͷ ͯͻ;ͽͬͳͷͪ ;
ͳͻͰͷ ͵ͻ;ͱͰΔ; ͈ͻͳͷͰͻͳ ͽͪ͵ͬͳ ͯͻͱͪͬͪ
ͺͻͰͷͪ ΔͰͭͬͷ ͷͳΓͰΔ;
ΒͰͼ; ̾ͽͳͺͳΒͪ
͎ͪͳͽͳ
ͪ͠ͺͪͳͯͻ
2. ͯͅͰͶͺͯͰΓͰͰͲͰͷΓͰ͋ͼ;ͲͰͷΓͰ͵ΒͰtͽͰͻͳͽͻͳΒͪͶͺ͵ͻͪ;Β;ͰͯͭͬͪͻͪΒ;ΕͰͭͻͪ
ͳͰͳͲͷͰΌ;ͳͬͳͶͳͲͪͳΒͪiͳͼ;ͪͬͪΒ;ͼͰͼͪͺͼͰͫͳͷͺͻͫͶͰͷͳͷͪͯͻͱͪͬͪΔͪͼͬͭΒͰͯͳͼͽͬͪ
͋ͼ;ͯͻͱͪͬͰ;͵ΒͳͷͪͺͼͽΒͰͲͪͪΒͰͷͪΔͳͰͳͶͳ͵ͻͺ;ͼͳͯͻ;ͭͳ ͬͰͻͼ͵ͳ
͵ͿͰͼͳͪͶͳͳ
ͪͳͪͶͳͺͯͳͯͰͽͳͽͰͽͪ
͵ΒͰͽͪ͵ͬ;ͯͻͱͪͬ;ͰͯͱͳͬΓͪͬͪΒ;͵ͪͼͬΒ;͆ͪͺͻͽͳͬ
ͪͶͪͲͰͼͰ
;ͼͽͪͶͳͷͷͪΔͰͳͶͳͬͳͰͽͬͻͰͳͷͼ;͵ͫͳͷͪͳͼͺͻͪͬͪΔͳͷͪͯͻͱͪͬͭΒͰͯͳͼͽͬͪͳͽͰͻͳͽ
ͻͳΒͪͶͰͰͶͬͳͽͼͽͳ͋ͪ͵ͬͳͯͻͱͪͬͪͫͳͶΒͰͪΒͬͳͰͪ ͽͰͻͳͽͻͳΒͳͫͳͬͳͼͳΒͪͶͳͼͽͳ͵ͳ
ͷ;ͶͽͳͪͳͪͶͳͳͷ;ͶͽͳͻͰͶͳͭͳΒͼ͵ͳͿͰͯͰͻͪͳΒͪ͵ͪ͵ͬͰͼ;ͫͳͶͰ͉͊͊͊ͳ͍͉͊͆ͪ͠ͺͻͼͽͻ;
2
t̓ͻͪΒͳͼͽͻͳΒͰͫͳͲͪͳ͵ͻͪΒͻͪͽͬͪͳ͵ͻͬͪͬͳͻͰͬͶ;ͳΒͪ͊Ͷͪͱ;ΕͳͼͰ͵ͳΓͰͬͪ
Γ;ͯͳͬͳͰͰͫͳ
ͳͷͪͶͳ͵ͻ;ͺͰͻͪͲͶͭͰͯͪͼͰͫͻͰi ͍;͵;Βͪͷͪ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͫͳͬͰ ͠;ͭͼͶͪͬͳΒͰ ͪΒͽͳͺͳͳΒͳ ͺͻͳͷͰͻͳ ͺͻͰͷͪ ͎ͪͽͳͭͽ; ΒͰͼ; ̹ͳ͎ ͳ ͊ͻͫͳΒͪ ̹ͳ͎ Ͳͫͭ
ͺͯͰΓͰͼͽͳ ͲͰͷΓͰ ͪ ͼͻͺͼ͵-ͺͻͪͬͼͶͪͬͳ
ͻͬͪͽͼ͵-ͻͳͷ͵ͪͽͶͳ͵ͳ ͳ ͫΔͪ͵-ͳͼͶͪͷͼ͵ͳ
͵ͻͺ;ͼ
ͪ͊ͻͫͳΒͪͺͻͰͬͪͼͯͲͫͭ ͬͰͶͳ͵ͭ ͺͻͫͶͰͷͪͼ ̸ͻͫͪͪͼͳͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͳ
ͯͰͶͷ ͷ;ͼͶͳͷͪͼ͵ͭ ͱͳͬΓͪ ; ͻͪ͵-ͺͶͳͷͼ͵Β ͫͶͪͼͽͳ
͵Βͳ ͼͰͫͰ ͪͲͳͬͪΒ; ̹Δͪͳͷͪ ́
ΒͰͯͳͳͯͻ;ͭͳͽͻͪͱͰͳͲͯͬͪΒͪΔͰtͼͬΒͳiͽͰͻͳͽͻͳΒͪͶͳͰͶͳͪͭͯͰͼ;;ͬͰΕͳͳͳͿͻͷͳͻͪΔͰ
ͳͶͳͼͪͷͼͽͪͶͳͯͻͱͪͬͪͳͶͳΔͳͬͺͻͳͺͪΒͪΔͰͯͻͱͪͬͪͷͪ
ͼͻͺͼ͵ͳͷͼ;ͼͰͯͳͷͪ
ͪͳΒΒͽͰͻͳͽ
ͻͳΒͳ;ͬͰͶͳ͵ͷͫͻΒ;ͳͶͳͪ͵;ͬͰΕͳͳͱͳͬͰΔͳͬͳͳͬͳͶͳͲͪͳΒͼ͵ͳͳͰͽͳ͵ͳͼ;ͪͻͯͳͳ
3. ͯͅͰͶͺͰͺͪͰͲͰͷΓͰ͇ͬͪΒͷͯͰͶ͵ͪͻͪ͵ͽͰͻͳͼͽͳͪΒͰͲͪtΒͰͯ;ͺͻͰͯͷͳͪͽ;͵;Ͷͽ;ͻ;
͵ΒͪΒͰͼͷͰͽͰͪ;ΒͰͯ;ͳͬͳͶͳͲͪͳΒ;
ͪͶͳΔͰͰͬΌͰͱͰͶͰͯͪΒͰͺͻͰͷͰͼͽͰ;ͯͻ;ͭ;ͳͬͳͶͳͲͪͳΒ;i
̽ͪͫͳͽͪ͵ͬͪͲͰͷΓͪ
ͺͽͰͻͰΕͰͪͳͬͳͶͳͲͪͳΒͼ͵ͷͳͲͿͰͳΒͷ
t;ͼͺͰͻͰͯͰͿͳͳͼͪͶͪ ͼͬΒ
ͳͬͳͶͳͲͪͳΒͼ͵ͳͳͯͰͽͳͽͰͽi
ͰͺͯΒͰͯͪ
ͺͻͰͷ͎ͪͪͽͳͭͽ;
ͳͼͺ;ͳͽͻͳͬͻͶͫͳͽͪͳ;
ͺͻͰͼͷͼͷͳͼͶ;ͯ;ͭͽͻͪΒͪ;ͼͶͬͪt͈ͻͬ
ͺͶͳͽͳ͵ͪͳͰ͵ͷͼ͵ͪͰͶͳͽͪͲͰͷΓͰͽͻͰͫͪͶͫͳ
;ͺͽͰͯͪͺͯͻͱͳͽͺͳͽͪΔͰ̽ͻ;ͭ
ΒͪͬͼͽͫͳͽͻͰͫͪͶͫͪͻͯͪͫ;ͯͰ;ͺͲͪͽͪͼͪͻͰͯͰͿͳͳ
ͼͪΔͰͷͳͯͰͽͳͽͰͽͪ͋ͻͰΕͰ
ͯͷͳͪͽͳͰͶͰͷͰͽͳͳͬͳͶͳͲͪͳΒͰͯͷͪΕͳͪ
;ͪΒͬͰΕͰͷͫͻΒ;ͼͶ;
ͪΒͰͬͪ̀ͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰ
ͽͻͰͫͪͶͫͳͯͪͫ;ͯ;ͬΓͳͯͪͺͻͳͬͪͽͰ͵ͬͰͻͽͳͽͪi͋ͪ͵ͪͬͺͻͰͼ
ͳͬͳͶͳͲͪͳΒͼ͵ͭ͵ͬͰͻͽͳͽͼͽͬͪͳͻͰͺͻͭͻͪͷͳͻͪΔͪͳͯͰͽͳͽͰͽͪͯ;ͭͽͻͪΒͪΒͰ
ͯͳͼ͵ͽͳ;ͳͻͪ
ͽͰtͺͶͳͽͳ͵ͳ
ͳͼͽͳͽ;ͳͪͶͳ͵;Ͷͽ;ͻͫͶͪi
ͪͭͶ͎ͪͪͬͪͪͽͳͭͽ̸Ͷͳͽ
ͺͼͰͫͪͺͼͽͻͿͳͻͪ ΒͰͼͽͰ ͳΔͰͳͪ͵Βͪ ΒͰ ͬͰͲͪͪ ͲͪͽͻͰΕͳ ;ͼͶͬ
ͯͪͽͪ͵ͬͪͺͰͺͪͪͲͰͷΓͪ
ͳ͵ͪͯͪͯͼͪͯͪͳΒͰͺͻͳͬͪΕͰͪ
ͯͼͯͪͽͪΒͺͻͰͼtͯͯͪͪͼͳΒͰ;ͼͺͰi ͎ͪͽͳͭͽ
ͼͽͻ
͈ͻͳͷͰͻͳͽͪ͵ͬͳͲͰͷͪΓͪΒͰͼ;͉;ͼͳΒͪ
͋;ͻͼ͵ͪ
ͅͰ͵ͼͳ͵ͳͯͻ
͎ͪͽͳͭͽͬͼ͵ͳ ͺ͵;ͪΒ ͷͯͰͶͳͻͪΔͪ ͳͬͳͶͳͲͪͳΒͼ͵ͳ ͵ͬͰͻͽͳͽͪ ͪ ͺͻͳͲͪͽͳ ͭͰ
ͺͶͳͽͳͪͻ ͅͳͶͷͳͻ ͊ͽͰͺͳΕ ͯͺ;Δͪͬͪ
ͽͪͳΒͰ ͻͰͰ
ͳΒͪͼͳͻͪ ͷͯͰͶͷ ͽͲͬ ͻͪͼͽͻͲͪͰ
ͲͰͷΓͰ
Ͳͪ ͵Β; ͵ͼͽͪͽ;ΒͰ ͯͪ tͳͷͪ ΒͰͯ; ͯͷͳͪͽ; ͪͳΒ;
͵;Ͷͽ;ͻ; ͳ ͻͰͶͳͭͳΒ; ͵Βͪ ͺͻͳͺͪͯͪ
ΒͰͯΒͳͬͳͶͳͲͪͳΒͳ
ͪͶͳΔͰͪͰͶͳͽͪͪͼͽΒͳͯͪΒͰͪͷͺ;ͽͳͻͪͳͲͼͺͼͽͬͰͰ
ͯͷͳͳͶͰͳͬͳͶͳ
ͲͪͳΒͰͳͬͰͽͪ͵ͳͺͻͰͷͰͼͽͳ;ͯͻ;ͭ;ͳͬͳͶͳͲͪͳΒ;i͌;ͽͪͻͽͪ͵ͼͽͻ;͵ͽ;ͻͳͻͪͰͻͪͼͽͻͲͪͰͲͰͷ
ΓͰͺͼͽΒͳͼͽͪͶͪ͵ͻͳͲͪͳͯͰͽͳͽͰͽͪ
ͽͰtͯ;ͬͪͳͯͻ;ͽͬͰͪͻͪͼͺͶ;ΕͰͼͽ
ͼ;ͽͳͼ͵ͳͰͼ
ͺͻͪͲ;ͷ ͪͻͯͪ ͳ ΔͰͭͬͳ ͬΌͪ
ͽͰ ͵ͶͳͲͪΔͰ ; ͼͽͪΔͰ ͶͪͽͰͽͰ ͪͪͻͳΒͰi ͊ͽͰͺͳΕ
ͼͽͻ
͈ͻͳͷͰͻͳͲͪͬͪΒͽͳͺͲͰͷͪΓͪͫͳͶͰͫͳ
ͺͻͰͷͪ͊ͽͰͺͳΕ;
̻ͻ͵ͪ
̹;ͭͪͻͼ͵ͪ
͉;ͷ;ͳΒͪ
̻ͻ;ͲͳΒͪ
͌͵ͻͪΒͳͪͳ͊ͻͫͳΒͪ
͆ͪͼͽͪͬΓͪΒ;ΕͳͬͪΒͳͲͬͪͻͳΒͪͳΒͪͷͯͰͶͪ;͵ͬͳͻ;ͯͪͽͰ͵ͽͰ͵ͼͽ;ͪͶͰͪͪͶͳͲͰ
;ͼ;Ό;ΒͰͷ
ͼͰͯͪͺͻͰͯͶͱͳͷΒΒͰͯͪͷͯͰͶ
ͽͲͬͻͪͼͽͻΒͰ;ͲͰͷΓ;͇ͬͪΒͷͯͰͶͫͳͼͰͷͭͪͽͻͰͽͳͻͪͽͳ͵ͪ
͵ͷͫͳͬͪͳͷͯͰͶͺͰͺͪͰͳͻͪͼͽͻͲͪͰͲͰͷΓͰ
ͳͶͳ͵ͪΔͳͬͪ;͵;ͺͪͻͰͲ;ͶͽͪͽͪͼͫͲͳͻͷ
ͪͳΔͰͳ;ͯͪΒͰͯͰtͺͻͰͼͪͯ;ͭͭͽͻͪΒͪΔͪi
;͵ΒͳͷͪͼͰͯͼͽͻͪͰͯͷͳͳͶͰͶ-ͰͶͳͽͰ 3
ͪͼͽΒͳͳͲͬͻͳͽͳͯͬͼͽͻ;͵ͪͺͻͰ͵ͷͺͲͳͳΒͪͼͬΒͰͲͰͷΓͰ͵ͪͺͻͬ
ͳͬͳͶͳͲͪͳΒͼ͵ͪ͵ͬͰͻͲͳ
Βͪ
ͳ͵ͪͯͻ;ͭ
ͺͻͰ͵ͯͳͻͪΔͰ ΔͰͭͳͯͰͽͳͽͰͽͪ͌ͽͷ͵ͽͰ͵ͼͽ;
ͷͯͰͶ ͻͪͼͽͻΒͰͰͲͰͷΓͰ ͫͳ
ͫͳ͵ͻͪΒΔͳͳͼͯ ͬͰͪ͵ͪͻͪͯͰͳͬͳͶͳͲͪͳΒͼ͵Ͱ
ͳͯͰͽͳͽͰͽͼ͵ͰͳͭͰͺͶͳͽͳ͵Ͱ͵ͬͰͻͲͳΒͰ
͵ΒΒ
ͪΒͬͰΕͳ ͯͰ ͪͻͯͪ ͺͻ;ͱͪ ͵ͼͽͪͽͪ ͳ ͱͳͶͪͬ ͽͺͻ ͆ͪͱͪͶͼͽ
ͪΒͫΓͳ ͺͻͳͷͰͻ ; ͪͰͷ
ͻͰͭͳ;Ͳͪͬͪ͵ͪͬ ͷͯͰͶͲͰͷΓͰͫͳͶͪͫͳ͊ͻͫͳΒͪ
3
͆ͪͺͶͰͳ
ͼͽͻ
246
̸̹͈͇͇̺͌́͑̽̾͊͋́ͣ͡ͅ t̽;ͭͺ;ͽͬͪΔͰ;͠Ͱͬͻͺ;i
͎ͪͽͳͭͽͬͷͯͰͶͻͪͼͽͻΒͰͰ ͯͻͱͪͬͰ...
̸͉̹͈͉͇͊́͌͠͏̸͈̾͊́͆̾͌͊̾͑͆̾ͅt̸̺͉͇͈̾̾́̀͏́̾͠i
̸́̈́́̽̈́́͊͌
̸͇͉̽̾͆́̀ͅ͏̸̸̸̸͈͇͈͈͉͇́́̀̽͐̾̾́͊͋́͢͢͠͏̾͊́
͊ͻͫͳΒͪͼͰͬͰΕͯͬͪͬͰ͵ͪ;ͪͲͪͯͪͶͪͲͳ;ͺͻͰͼͳͷͪͯͻ;ͽͬͰͰͳͺͶͳͽͳ͵ͰͷͯͰͻͳͲͪͳΒͰ
͇ͬͳͲͪͪΒͳͽ͵ͬͳͲͪͺͰͶͳͼ;ͼͽͳͪΔͰͷͺͶͳͽͳ͵Ͱͪ;ͽͷͳΒͰͽͻͳͯͰͼͰͽͳͭͯͳͪXIX ͬͰ͵ͪ
͵ͪ ͺͲͳͽͳͬͪ ͺͶͳͽͳ͵ͪ ͺͼͶͰͯͳͪ tͼͻͺͼ͵Ͱ ͻͰͬͶ;ͳΒͰi
ͳ ;Ͳ ͷͭͰ ͯͳͼ͵ͽͳ;ͳͽͰͽͰ ͳ
ͷͯͰͻͳͲͪͳΒͼ͵Ͱ;ͯͪͻͰͽͻͪΒ;ͯͯͪͪΔͰͭͯͪͪ ̽ͰͼͺͽͬͳΕ
ͼͽͻ
͇ͳͺͳΔ;ͺͻͳͶͳ
ͬͷ;Ͱͳ͊ͻͫͪͳͲͽͪͯͪΔͰ ̸;ͼͽͻ;ͭͪͻͼ͵Ͱ ͽͲͬͰͷͪ͵ͪͻͳ
;ͯͻͱͪͬͳͪͺͪͻͪͽͳͪͯͷͳͳͼͽͻͪ
ͳΒ;̓ͰͱͰͬͳͰ͊ͻͫͳΒͰ
ͪͲͪͽͳͷ;ͫͻͪͲͬͰͳͼͽͳͽ;ͳΒͰͳͼ;ͯͼ͵;ͬͶͪͼͽ
ͯͪͫͳͼͰ;ͬͳͰͽͪͶͪͼͪ
ͳͽͰͲͳͬͳΒͰ ͪͼͽͪͬͳͶͳ ͺͬͻͪͽ͵ͷ ͼͻͺͼ͵Ͱ ;ͰͰ ͷͶͪͯͰͱͳ ͵Βͪ ΒͰ ͼͽ;ͯͳͻͪͶͪ ͪ ͺͻͳͲͪͽͳͷ
Ͱͬͻͺͼ͵ͳͷ;ͳͬͰͻͲͳͽͰͽͳͷͪͽͭͪͬͻͰͷͰͪ́ΒͰͯͳͳͯͻ;ͭͳͼͪͼͫͷͯͼͰ
ͺͻͰͯͼͽͰͰͭͪ͵ͪ
ͯͰͷͼ͵ͭ ͲͪΔͪ
Ͱͬͻͺͼ͵Ͱ ͵;Ͷͽ;ͻͰ ͫͻͪͼͰ ͳ ͬͻͰͯͼͳ ͼͳͼͽͰͷ
͵Βͳ ΒͰ ΒͰͯͳͷ ͯͰͶͷ ͫͳ ;
ͯͳͻͰ͵ͽΒͺͻͰͳͼ;ͬͻͰͱͰͳͷͪͬͳ͵ͪͷͪͳͫͳͪΒͳͷͪͺͪͽͻͳΒͪͻͪͶͭͯͻ;ͽͬͪ
͵Βͳͼ;ͪͼͶͰ
ΌͰͳ͵ͪͺͻͳͲͬͯͯ;ͭͳͬͰ͵ͬͪͽͷͪͼ͵Ͱ͵;ͺͪͳΒͰ
ͽͰͼͰͺͳͼͷͰͳͷͪͻͯͷͳͼͳͽͼͺͼ
ͽͬͰͳ͵ͳͷͺͼͰͯͷ ̺ͳͬͳΒͪ
ͼͽͻ
͆ͪΒͬͰΕͳͽͺͻͳͷͯͰͻͳͲͪͳΒͳͽͭͪͬͻͰͷͰͪͳͺͪ͵
ͼ;ͯͶͪͲͳͶͳͳͲ͵ͲͰͻͬͪͽͳͬͳͺͶͳͽͳ͵ͳ͵ͻ;ͭͬͪ
͵Βͳͼ;ͫͻͪͰΕͳͼͬΒͰͼͽͰͰͰͺͻͳͬͳͶͰͭͳΒͰ
ͶͳͼͽͷͫͳͶͳͺͻͽͳͬͯͻ;ͽͬͰͳͺͻͷͰͪͳͺͶͳͽͳ͵ͳͻͰͿͻͷͳ͌ͺͻ͵ͼͼͪͱͳͷͽͺͻͳͷͪ
ͺͶͳͽͳ͵ͪͷͯͰͻͳͲͪͳΒͪ ΒͰ ͫͳͶͪ ͽͪ͵ ͲͪͷͪΒͪ ͼͽͪͶͳ ͫͶͳ͵ͪ ͷͯͰͻͳͲͪͳΒͰ ͫͻͪͲͬͪΔͰ
͵;Ͷͽ;ͻͪ
ͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪ
ͬΒͼ͵ͪ
ͳͿͻͪͼͽͻ;͵ͽ;ͻͪͳͼͶ
ͳͳͷͪͶͪΒͰͽͻͳͼͬΒͪͭͶͪͬͪͪͼͺͰ͵ͽͪ
͇ͪ ͼͰ ͯͬͳΒͪͶͪ ͳͼͽͬͻͰͷͰ ͳ ͺͪͻͪͶͰͶ ͼͪ ͼͬΒͳͷ ͯͻ;ͭͳͷ ͼͰͭͷͰͽͳͷͪ ͈ͻͬ
t͵ͪ ͺͻͰͼ
ͪͳͪͶͰͰͷͪͳͺͪͳΒͰͳͳͲͭͻͪͯΔͰͪͳͪͶͰͯͻͱͪͬͰ
ͯͻ;ͭ
͵ͪͺͻͰͼͽͻͪͼͿͻͷͪͳΒͰ
ͽͻͪͯͳͳͪͶͭ ͺͪͽͻͳΒͪͻͪͶͭ ͯͻ;ͽͬͪ ; ͷͯͰͻ ͭͻͪΌͪͼ͵ ͯͻ;ͽͬ ͳ ͽͻͰΕͰ
͵ͪ ͺͻͰͼ
͵ͼͽͳͽ;ͳͪͶͳͲͪͳΒͰͳͯͰͷ͵ͻͪͽͳͲͪͳΒͰͯͻͱͪͬͰͬͶͪͼͽͳ
ͯͪ;ͽͻͳͽͪͻͳͲͷͪͳͶͳͰͬͶͪͼͽͳ
͵ͪͼͳͼͽͰͷ;ͺͪͻͶͪͷͰͽͪͻͰͯͰͷ͵ͻͪͽͳΒͰi ̽ͰͼͺͽͬͳΕ
ͼͽͻ
͆
ͬͯͰͼͰͺͼͽͪͬΓͪͼͶͰͯͰΕͰͬͪͱͺͳͽͪΔͰ̽ͪͶͳͼ;ͬͳͪͱͪͶͼͽͰͯͬͻͰͳͺͻͰͼͳ
ͺͶͳͽͳ͵Ͱͳͯͻ;ͽͬͰͰͷͯͰͻͳͲͪͳΒͰ͊ͻͫͳΒͰ ΒͰͻΒͰͼͻͺͼ͵ͪtͺͶͳͽͳ͵ͪͰͶͳͽͪi;ͬͳͰͪͬͻͪͽͪ
;XX ͬͰ͵;
;Ͳͺͯͻ͵;ͼͽͻͪͳ;ͽͳͪΒͪ
ͻͪͲͭͻͪΌͳͬͪͶͪͽͰ͵ͼͽͰͰ;ͯͻͱͪͬͼͽ
ͰͲͪͬͳͼͼͽͳ
;͵;ͺͪͯͼͽͳͭ;ͽͳͼͽͰͺͰͻͪͲͬΒͪͯͻͱͪͬͰ
ͳͼͽͬͻͰͷͰͲͪͳͶͳͳΔͰ͵;Ͷͽ;ͻͶ͵ͺͻͰͫ
ͻͪΕͰΔͰͳͺͻͰͶͪͲͪ͵ͳͲΒͰͯͭͳͬͳͶͳͲͪͳΒͼ͵ͭ͵ͻ;ͭͪ;ͯͻ;ͭͳ ́ͪ͵ΒͰͼͽͰ
ͯͪͶͳΒͰͽͪ͵ͪͬͻͪͯͳ͵ͪ
ͶͪͲͪ͵ͻͰͽͲͪͳͼͽͪͫͳͰͺͯͪ
ΒͰͻͫΒͰ͵ͽͳͬͪͺͽͻͰͫͪͲͪͷͯͰͻͳͲͪͳΒͷ͊ͻͫͳΒͰͳΒͰͷͻͪ
Ͷͪ;ͱͯͪͲͪͳͳͺͻͷͰ;ΔͰͭͳͬͳͶͳͲͪͳΒͼ͵ͭ͵ͯͪͳͺͻͪͬͼͶͪͬͭͳͯͰͽͳͽͰͽͪ ͌ͼͽͪ
Ͷͷ
ΒͰͬͰΕͳΓͪͯ;ͭͯͳͪͻͳΕͪͼ͵ͳ
;ͳͽͷͼͰͭͷͰͽ;ͳΒͰͫͳ;ͬͰͶͳ͵ͷͰͼͪͭͶͪͼΒ;ͼͪ
ͼͽͪͽ͵ͷ ̾ͬͻͺͰ 4 ̽ͪ͵ͶͰ
ͳͲͬͰͼͰ ͻͪͲͶͳ͵Ͱ ; ͳͬͳͶͳͲͪͳΒͼ͵ͷ ͵ͯ; ¢ ͳͯͰͽͳͽͰͽ; ͳͼ; ͫͳͶͰ
ͺͻͰͼ;ͯͰ
ͪ͵ ͳ ͵ͪͯͪ ͼͰ ; ͫͲͳͻ ;Ͳͷ; ͵ͿͰͼͳͪͶͰ ͼͺͰͳͿͳͼͽͳ ;;ͽͪͻ ͻͳΕͪͼͽͬͪ ͳ
ͻͪͲͶͳͳͽͳͳͽͰͻͰͼͳ͵ΒͳͳͲΔͳͺͻͳͲͳͶͪͲͰ ͊;ͽͳͼ͵ͪtͻͪͲͶͳ͵ͪi
ͼͷͪͽͻͪͷ
ͼͽͭͪͰͯͶͪͲͳ
ͳͲͺΓͪͰͬͻͺͼ͵ͰͳͬͳͶͳͲͪͳΒͼ͵ͰͺͻͳͺͪͯͼͽͳͳͻͳΕͪͼ͵ͭͳͯͰͽͳͽͰͽͪ6 ͪΒͰͳͼͽͻͳΒͼ͵ͳ
4
t̾ͬͻͺͪΒͰͺͻͰͼͬͰͭͪΒͰͯͪ͵;Ͷͽ;ͻͪͰͶͳͪ͋ΒͰͽͪ͵ͻͰΕͳ͵ͽͳͰͽ͵;Ͷͽ;ͻͰ̓ͪͽͪ͵ͬͪ
ͼͬΒͰͭͻͪͳͰ
ͲͪͪͬͪͯͬͪΒͪΔͰͷͯͭͪͽͼͰͼͷͪͽͻͪͰͰͬͻͺͼ͵ͳͷi ͪͅͲ;ͻ͵ͳΒͰͬͳ
ͼͽͻ
t͇ͽͻͳͪͻͰͶͳͭͳΒͼ͵ͳͻͪͼͺͻͳͫΒͪΔͪͬͪͼͰͽͳͷͰͽͬͰͻͳͼͺͬͰͼͽͳ
͵ͪͳͼͬͰͬͰͽͪ͵ͰͷͪͼͰ
ͳͷͪΒ;
ͯͬͼͽͻ;͵; ͽͰͯͰͳΒ; ͯͪ ͼͰ ͺͻͰͷͪ ;;ͽͻͪ ͵ͻ;ͽ ͿͻͷͳͻͪΒ;
ͪ ͺͻͰͷͪ ͼͺΓͪ ͯͪ Ͳͪ;ͲͳͷͪΒ; Ϳͻͽͬͼ͵ͳ
ͺͶͱͪΒi ̽ͳͰͶͫͪͰͻ
ͼͽͻ
6
t̻ͰͭͻͪͿͼ͵ͪ ̾ͬͻͺͪ ΒͰ ;ͬͰ͵ ͷͻͪͶͪ ͯͪ ͼͰ ͫͻͳ ͼͪ ͬͳΌͰΔͳͷͪ ̾ͬͻͺͰ ͵ͪ ΒͰͯͳͼͽͬͰͰ ͲͪΒͰͯͳͰ
ͪ ;
ͯͼ;ͼͽͬ; ͲͪΒͰͯͳ͵ͳ ͺͶͳͽͳ͵ͳ ͼͽͻ;͵ͽ;ͻͪ
Ͱͬͻͺͼ͵ͪ ͳͬͳͶͳͲͪͳΒͪ ͼͰ ͷͱͰ ͯͰͿͳͳͼͪͽͳ ΒͰͯͳ ;Ͳ
247
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͭͰͰͻͳͼͪͪͪΒͬͳͰͪͯͭͷͪͽͼ͵ͷͳ͵ͿͰͼͳͪͶͷͺͶͪ;
ͯͪ͵ͶͰ
ͺͻͰͬͪͼͯ ΒͰ Ͱ͵Ͷͳͼͳ
Ͷ͵ͭ͵ͪͻͪ͵ͽͰͻͪ
ͬͰΕͳͲ͵ͻ;ͭͪͰ͵ͼ͵Ͷ;ͲͳͬͳͭͰͺͶͳͽͳ͵ͳͳͼͺΓͺͶͳͽͳ͵ͳͳͽͰͻͰͼͪ
ͺΒͰͯͳͳ Ͳͪͺͪͯͳ ͳͷͺͰͻͳΒͪ ̺ͰͶͳ͵ͪ ̹ͻͳͽͪͳΒͪ
͍ͻͪ;ͼ͵ͪ
͆Ͱͷͪ͵ͪ ͳ ̸͊̽
̽ͪ͵ͶͰ
tͳͪ͵
͊ͻͫͳΒͪ ͭͰͭͻͪͿͼ͵ͳ
ͳͼͽͻͳΒͼ͵ͳ
ͭͰͺͶͳͽͳ͵ͳ ͳ ͳͬͳͶͳͲͪͳΒͼ͵ͳ Ͱͼͺͻ ͺͻͳͺͪͯͪ ͵ͽͳ
Ͱͽ;̾ͬͻͺͳ
ΔͳͬͼͽͪͬͰͺͯͼͽͳ;Ͷͪͼ͵ͪ͊ͻͫͳΒͰ;̾ͬͻͺ;ͺͯͻͪͲ;ͷͰͬͪ;͵Γ;ͳͬͪΔͰ
ͼͪͷ ; ͲͪͺͪͯͰ ͫͶͳ͵Ͱ ͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
ͬΒͳ ͳ ͵;Ͷͽ;ͻͳ ͳͽͰͭͻͪͳΒͪi ͊ͽͰͺͳΕ
ͼͽͻ
͌ͪ͵ͽ;ͰͶͷͼͶ;ͪΒ;ͽΒͰ̾ͬͻͺͼ͵ͪ;ͳΒͪ
͵ͪͽͳͺͳͪͺͻΒͰ͵ͪͽ̸͊̽ͳͪͽͶͪͽͳͲͷͪ
ͺͻͰ͵
͵ΒͰͭ;ͲͺͷΕ̸͇͆͋ͺͪ͵ͽͪͰͿͳ͵ͪͼ͵ͽͻͶͳ;ͳ;ͼͷͰͻͪͬͪΒ;ͼͬΒͰͪͬͯͰͰͬͻͺͼ͵Ͱͺͪͻͽ
ͰͻͰͳͼͪͬͰͲͳ͵Ͱ͇ͳͬͰͽ͵ͻͳͼͽͰͳͼͽͻͳΒͼ͵ͳͪͼͽͪͶͰͼͺͰͳͿͳͼͽͳ;;ͽͪͻͻͳΕͪͼ͵ͭ
ͳͬͳͶͳͲͪͳΒͼ͵ͭ͵ͻ;ͭͪ̾ͬͻͺͰͯͪͫͳͭͪͺͯͰͶͳͶͳͺͶͳͳΒͳ͵ͿͰͼͳͪͶͰͺͻͳͺͪͯͼͽͳ
ͭͯͰͼͰ
ͪ ΒͰͯͷ ͵ͻͪΒ; ͪͶͪ ͻͳͷ͵ͪͽͶͳ͵ͪ ͳ ͺͻͽͰͼͽͪͽͼ͵ͪ ̾ͬͻͺͪ
ͪ ͪ ͯͻ;ͭͷ ͺͻͪͬͼͶͪͬͳ
ͻͳΕͪͳ7 ͋;Ͱ͵ͶͳͼͳͶ͵;ͻͪͲͶͳ͵;ͻͰͪ͵ͽ;ͰͶͳͲͬͪͶͳͼ;ͪͽͶͪͽͳͼͽͳ͵ͳͭͰͺͶͳͽͳͪͻͳ
ͪͺͻͰ
ͼͬͳ̹ͱͰͱͳͼ͵ͳ
ͺͿͻͷ;Ͷͳ̀ͪͺͪͯͳͼͽͪͶͳ
ͯͪͫͳΒͰͺͻͳͬͪͽͳͶͳͳͯͻ;ͭͳ
;͵Γ;;Β;ΕͳͳͬͰΕ
ͺͷͰ;ͽͭ ͊ͰͷΒ;ͰͶͪ ͎ͪͽͳͭͽͪ t̹ͳͶͪ ΒͰ ͼͽͬͻͰͪ ͼ;ͽͳͼ͵ͳ ͽͻͪͼͪͽͶͪͽͼ͵ͳ ͺͻͱͰͽͪ
ͺͻͰͯͼͽͪͬͪ ̀ͪͺͪͯ; ̀ͪͺͪͯ ΒͰ ͫ;ͬͪͽͳ ̀ͪͺͪͯ; ͳ ͠;ͱ; ̾ͬͻͺ;
̺ͰͶͳ͵; ̹ͻͳͽͪͳΒ;
͵ͪ ͳ
ͯͰͶͬͰ͊͵ͪͯͳͪͬͳΒͰ
ͳͼͪͼͬͳͷͺͻͰͼ;ͯ͊ΒͰͯͳΔͰͰ̽ͻͱͪͬͰͳ̓ͪͪͯ;i ͅͳ͵ͶͰͻ
ͼͽͻ
͆ͪΒͫΓͳͺͻͳͷͰͻtͼ;ͯͫͳͰi ͺͻͪͬͼͶͪͬͳͲͰͷͪΓͪ ;Ͳͪͺͪͯͷ ͺͻͰͽ͵;ͷͱͰͷͼͪͭͶͰͯͪͽͳ
͵ͻͲͼͶ;ͪΒͰͬͰ̻ͻ͵Ͱ
͉;ͷ;ͳΒͰͳ̹;ͭͪͻͼ͵Ͱ͈ͻͳͷΓͰͰͼ;;̾͌ͳ̸͇͆͋ͺͪ͵ͽ ͳͼ͵Γ;ͳͬͳͲͼͽͻͪ
ͽͰ͵ͳͭͰͺͶͳͽͳ͵ͳͻͪͲͶͭͪ
ͲͫͭΔͳͬͰͳͲ;ͲͰͽͰͬͪͱͼͽͳͲͪͰͿͳ͵ͪͼ;͵ͽͻͶ;ͽͭͯͰͶͪ
͉ͳͷͶͪͯͪ
͵ͪ͵̹ͪͪͶ͵ͪ;
ͽͪ͵ͳ;Ͳͳ͏ͻͭͷͻͪͳͅͰͯͳͽͰͻͪͪ
ΒͰͻͼͰͽͳͷͰͪ͵ͬͪͶͳͽͰͽͪ
ͪͳͺͲͪͺͪͯͰͳͽͰͻͰͼͰͫͪͻͪͱͳͻͪΒ;ͭͰͺͶͳͽͳ͵ͳͳͽͰͻͰͼͳ͉;ͼͳΒͰ;ͽͷͺͯͻ;Β;̽ͪ͵ͶͰ
ͽͰ
ͲͰͷΓͰͼ;ͺͻͳͷΓͰͰ;ͲͪͺͪͯͰͺͶͳͽͳ͵Ͱ
ͬΒͰͳͰ͵ͷͼ͵Ͱͼͽͻ;͵ͽ;ͻͰͳͼ͵Γ;ͳͬͲͫͭͬͪͱͼ
ͽͳΔͳͬͭͭͰͺͶͳͽͳ͵ͭͺͶͱͪΒͪ
ͪͶͳͼͪͼͽͪͽ;ͼͷͺͻͪͬͼͶͪͬͳͪ;ͽͼͪΒͯͰͻͪ ͵ΒͳͼͰͯͱͳͬ
ΓͪͬͪΒ;͵ͪΒͰͯͪͬͻͼͽͪͳͬͳͶͳͲͪͳΒͼ͵ͰͪͷͪͶͳΒͰ ͵ΒͪͼͰͷͻͪͳͼͽͻͺͰͽͳͲͫͭΔͳͬͰͭͰͺͶͳͽͳ
͵Ͱͬͪͱͼͽͳ͋ͰͯͬͼͷͳͼͶͰͺͻͳͷͰΕ;ΒͰͳͺͽͬͻΌ;ΒͰͅͳͶͷͳͻ͊ͽͰͺͳΕ
ͳͯ;Εͳͽͻͪͭͷͼͪͷͭ
͊ͰͷΒ;ͰͶ͎ͪͪͽͳͭͽͪ8 tͪͅͻͭͳͪͶͪͺͲͳͳΒ͉ͪ;ͷ;ͳΒͰͳ̹;ͭͪͻͼ͵Ͱ;̸͇͆͋ͳ̾͌
ͽͻͪͲͳͳ
ͰͽͰ͵ͬͳͰͯͳͬΓͰͭ͵ͪͺͳͽͪͶͳͲͷͪ
ͺͼͽͳͽͰͭͻͪͳͳͰ͵ͷͼ͵-ͿͳͪͼͳΒͼ͵ͳͺͻͫͶͰͷͳ
ͷͪͼ
ͬͪͰͷͳͭͻͪͳΒͪͼͽͪͬͳͽͬͪ
ͰͲͪͺͼͶͰͼͽͳͻͪͲͶͳͳͽͳͫͶͳͳͯͻ;ͽͬͰͰͺͪͽͶͭͳΒͰΒͪͪΒ;
ͺͷΕ͵;Ͷͽ;ͻͶ͵ͭ͵ͻͳͽͰͻͳΒ;ͷͪ͋;ͼͰͫͳͪͻͳͽͪͭͶͪͪͬͪ;ͶͭͪͻͳΕͪͼͽͬͪ
;Ͷͭͪ͵ΒͪͳΒͰ
ͺͻͰͼͽͪͶͪͳ ͵ͪͯͪͼͰͺͻͰͯͲͪ͵’ͻͳΕͪͼ͵ͳ’ ͳͲͭ;ͫͳͳͲͪͲͳͬͪi ̽ͰΒͬͳͼ
ͼͽͻ
7
t͈ͳΔ;Εͳ ͪ ͼͰͬͰͻ;
ͪ ͳͯͰ ͯ;ͱ ͭͪ ͽ ͼ; ͼͪͯͪ ͭͻͪͳͰ ͳͲͷͰΌ; ͍ͳͼ͵Ͱ ͳ ͉;ͼͳΒͰ ͳ ̹ͪͶͽͳ͵ͳ
ͯͻͱͪͬͪ ̾ͼͽͳΒͰ
̈́ͪͽͬͳΒͰͳ̈́ͳͽͬͪͳΒͰ
ͳ͉;ͼͳΒͰ
͵ͻͲͲͪͺͪͯ;̹ͰͶͻ;ͼͳΒ;
͌͵ͻͪΒͳ;
ͻͪͲͯͬͪΒͪΒ;Εͳ;ͳΒͪͽͰ
ͯ ͺͻͪͬͼͶͪͬͭ ͳͼͽ͵ͪ
͉;ͷ;ͳΒ; ͳͲͷͰΌ; ͋ͻͪͼͳͶͬͪͳΒͰ ͼͪ ΔͰͳͷ ͵ͪͽͶͳ͵ͳͷ ͷͪΌͪͻͼ͵ͳͷ
ͼͽͪͬͳͽͬͷ ͳ ͼͽͪͽ͵ͷ ͲͰͷΓͰ ͳ ͺͻͰͽͯ; ͠;ͭͼͶͪͬͳΒ; ͯ;ͱ ͭͻͪͳͰ ͵Βͪ ͻͪͲͯͬͪΒͪ ͊ͶͬͰͳΒ; ͳ
͎ͻͬͪͽͼ͵;ͯͼͽͪͶͳͻͰͺ;ͫͶͳ͵ͪ͆ͪͻͪͬ
̹ͪͪͶ͵ͪ;ͬͪͭͻͪͳͪ ͼͰͺͯ;ͯͪͻͪͼͪͳͼͽͻͳΒͼ͵ͷͺͯͰͶͷ
ͳͲͷͰΌ;̸;ͼͽͻ;ͭͪͻͼ͵ͭͳ͇ͽͷͪͼ͵ͭͪͻͼͽͬͪ͋ΒͰ͵;Ͷͽ;ͻͪͭͻͪͳͪ̾ͬͻͺͰͳ;ͺͼͽͶͪͯͻͪͽͬͼ͵ͷ
ͼͬͰͽ;, ͽΒͰ
ͽͪ͵ΌͰ
ͺͶͳͽͳ͵ͪͳͰ͵ͷͼ͵ͪͭͻͪͳͪ̾ͬͻͺͰͳ̀ͪͺͪͯͪi ͎ͪͽͳͭͽ
ͼͽͻ
8
t̸͵ ̀ͪͺͪͯ ͳͷͪ ͬͪ͵ ͯͫΒͪ ͼͽͪͬ ͺͻͰͷͪ ΒͰͯΒ ̻ͻ͵Β
ͳΒͪ ͵Ͷͪͼͳͪ ͳͬͳͶͳͲͪͳΒͪ
͵ͪ͵ ͵ͼͽͪͽ;ΒͰ
͎ͪͽͳͭͽ
ͺͻͰͯͼͽͪͬΓͪ ͽͰͷͰΓ ͳ ̀ͪͺͪͯͰ ͬͳͶͳͲͪͳΒͰ
ͪ ͺͽΔͰ ͬͰͲͰ ͼͪ ̀ͪͺͪͯͷ ͼ; ͳͽͰͲͳͬͳΒͰ ͯ
ͼͽͪͶͳ ͺͻͪͬͼͶͪͬͳ ͪͻͯͪ
ͯͪ Ͷͳ ͽ Ͳͪͳ ͯͪ Β ͶͳΒͳ ͽͻͰͽͷͪ ͼͶͰͯͳ ͉;ͷ;ͳΒͳ ͳ ̹;ͭͪͻͼ͵Βi
͊ͽͰͺͳΕ
ͼͽͻ
248
̸̹͈͇͇̺͌́͑̽̾͊͋́ͣ͡ͅ t̽;ͭͺ;ͽͬͪΔͰ;͠Ͱͬͻͺ;i
͎ͪͽͳͭͽͬͷͯͰͶͻͪͼͽͻΒͰͰ ͯͻͱͪͬͰ...
ͪͽͳͲͪͺͪͯͳͻͰͬͶͽΒͪͬͼͽͳ
ͪͶͳͳͺͽͬͻΌ;Β;ͯͪͼ;ͬͰͯͻͱͪͬͰͪͪͶ̻ͭͻ͵Β
ͪͷͪͶͳΒͪ
ͺͻͪ
ͬͼͶͪͬͳͪ;ͽͼͪΒͯͰͻͳ;ͲͪͺͪͯͳͷͻͭͪͳͲͪͳΒͪͷͪi ͊ͽͰͺͳΕ
ͼͽͻ
͠Ͱͯͷ ;ͽͬͻΌͰͰ ͷͯͰͻͰ ͭͻͪͳͰ ͲͪͺͪͯͰ ͳͬͳͶͳͲͪͳΒͰ
͵ΒͰ ͯ;ͫ͵ ͲͪͼͰͪΒ; ; ͵ͻͺ;ͼ
ͰͶͬͳͽͭͻͳΕͪͼ͵ͭͽ͵ͳͬͪ
ͳͲͰͯͻͳͶͰͼ;ͪͳͲͭͶͰͯͰͺͻͰͷͼͽͳͬͰͻͪͲͶͳ͵Ͱ;ͭͰͺͶͳͽͳ͵ͳͷ
ͳͽͰͻͰͼͳͷͪ
ͳͬͰͶͳ;Εͳͳ ͳͭͻͳ;ΕͳͳͼͽͪͶͰͼͶͳͼͽͳͳͻͪͲͶͳ͵Ͱ
ͪͺͻͳͷͰͻ
ͳͲͷͰΌ;ͼͶ
ͬͰͼ͵ͭͳͰͼͶͬͰͼ͵ͭͳͯͰͽͳͽͰͽͪ;;ͽͪͻͺͻͪͬͼͶͪͬͭͻͳΕͪͼ͵ͭͼͰͺͪͻͪͽ;ͷͪ ͊ͻͫͳ
͉;ͼͳ
̻ͻͳ
͉;ͷ;ͳ
̹;ͭͪͻͳ ͳ ͯͻ
͋ͳͷͰ ΒͰ ͳͲͬͪ ͪ͵ͽ;ͰͶͳͲͬͪͪ ͽͲͬ ͳͯͰͽͳͽͰͽͼ͵ͪͰ͵ͼͰͽͻͳ
ͼͽ̾ͬͻͺͰ
͵ΒΒͺͳͰ͎ͰͻͿͻͳͯͅͳ͵ͶͰͻ
ͪ͵ΒͪΒͰͬͰΕͰ͵Ͷͳ͵ͺ;ͽͪͯͺͰͻͳͯͪͪͽͳ͵Ͱͺͪ
ͯͯͪͪͼͺͷͰͻͪͶͪͭͰͭͻͪͿͼ͵ͰͺͻͰͯͼͽͪͬͰͼͬͷͼͻͰͯͳͽ;ͳͳͯͰͽͳͽͰͽ;
̸ͯͻͳͼͽͽͰͶͪ͵ΒͳΒͰ
̻ͻ͵;Ͳͪͳ͵ͪtͪ;ͽͰͽͳ;͵;Ͷͽ;ͻ;ͳͲͷͰΌ;̾ͬͻͺͰͳ̸ͲͳΒͰi
ͺͪͺͻͰ͵͉ͳͷͪ
̸ͽͳͰͳ͠Ͱͻ;
ͼͪͶͳͷͪ
͵ͪ tͽͻͳ ͬͰͶͳ͵ͪ ͳͯͰͽͳͽͰͽͼ͵ͪ ͷͰͼͽͪ ̾ͬͻͺΓͪͪ
͉ͳͷ ͵ͪ ͳͲͬͻ ͺΒͷͪ ͺͶͳͽͳ͵ͭ ͳ
ͺͻͪͬͭ ͫͶͳ͵ͬͪΔͪ
̸ͽͳͪ ͵ͪ ͼͳͷͫͶ ͵ΔͳͱͰͬͼͽͳ ͳ ͿͳͶͲͿͳΒͰ ͳ ͠Ͱͻ;ͼͪͶͳͷ ͵ͪ Ϳ͵;ͼ
ͬͰͻͼ͵ͭͳͯͰͽͳͽͰͽͪ̾ͬͻͺͰi ͅͳ͵ͶͰͻ
ͼͽͻ
͈ͻͰͽͯͳͪͬͯͳͼ;ΒΒͰͯͪΒͪͼͪͺͽ
ͬͻͯͪ ͳͯͰͽͳͽͰͽͼ͵ͷ ͽͻͪͭͪΔ; ;;ͽͪͻͼͪͷͰ ̾ͬͻͺͰ
ͳΒͳ ͼͰͳͬͳͶͳͲͪͳΒͼ͵ͳͳ͵;Ͷͽ;ͻͶ͵ͳ
ͼͪͯͻͱͪΒͳͷͭ;ͺͼͷͪͽͻͪͽͳͳͲͬͳͰ͵;Ͷͽ;ͻͶ͵ͳͯͳͷͰͲͳΒͪ9 ̸t̾ͬͻͺͪͲͪͪͼͲͪͽͳΒͰͭͰ
ͭͻͪͿͼ͵ͳ
ͰͭͳͼͽͻͳΒͼ͵ͳͺΒͪͷ͌ͳͼͽͷͼͷͳͼͶ;ͺͼͷͪͽͻͪͷͳ̀ͪͺͪͯͰ͵ͪͭͰͭͻͪͿͼ͵ͺͯͻ;
ΒͰͼͬͰͽͪ ͳͶͳ̾ͬͻͺͰ
Ͱͭ͵ͪͺͼͰͫ;ͳͼͽͻͳΒͼ͵;Ͱͺ;;͵ΒΒͼͰΒͪͬͳΒͰͯͪͺͼͰͫͪ ͺͽͷͰ
ͪͲͬͪͲͪͺͪͯͳ
ͼͳͼͽͰͷͬͻͰͯͼͽͳ͋ΒͰͼͳͼͽͰͷ͵ΒͳͺͶͪͲͳͯͶͳͼͽͳͺΒͰͯͳͪͭͬͰ͵ͪ
͵ͪͪΒͻͰͪͶͳΒͰΓ;ͯͼ͵ͰͺΒͪͬͰ
͵ͪͻͰͪͶͼͽͳͫͰͲͫͲͳͻͪͪͽͯͪͶͳͷͳͽ;ͻͰͪͶͼͽͷͱͰͷͯͪ
ͼͬͪͽͳͷ ͳͿͳͶͼͿͼ͵ͳͷͺΒͷͬͳͷͪͫ;ͬͪͽͳͷ
ͳͶͳͰi ̺ͳͯͬͳΕ
ͼͽͻ
̽ͪ͵ͶͰ
ͭͰͺͶͳͽͳ͵ͪͺͯͰͶͪ;;ͽͪͻͻͳΕͪͼ͵ͭ͵ͻͺ;ͼͪͳͲͬͰͯͰͪΒͰͪͶͳͳΒͳͼͰͫͳͳ
ͳͽͰͻͰͼͪͲͪͺͪͯͳͭͼͺͯͪͻͪͷΕͳ
ͪͰͺͻͰͷͪͰ͵ͳͷͼ;ͽͳͼ͵ͳͷͳͰͺͻͰͷͼͽͳͬͳͷͻͪͲͶͳ͵ͪͷͪ
;;ͽͪͻ ΔͰ ͼͪͷͰ ͐ͪ͵ ͳ ͼͪͷ ̹ͱͰͱͳͼ͵ͳ
ͳͪ͵ ͭͻΓͳͬͳ Ͳͪͼͽ;ͺͳ͵ ͳͽͰͻͰͼͪ ͪͽͶͪͽͳͼͽͳ͵ͭ
̀ͪͺͪͯͪ
ͳΒͰͺͻͺ;ͼͽͳͺͻͳͶͳ͵;ͯͪͽͷͪͻ͵ͳͻͪ͵ͪͲͪͺͪͯ;t;Ͳ;ͻͺͪͳΒ;ͳͯͰͽͳͽͰͽͪ̾ͬͻͺͰi. 10
͇ͽͷͰͪͯͻ;ͭͳͪͳͼͬͰͯͳͳ̺̾ͶͪΒ͵ͳt͆ͰͼͷͳΒͰͼͰͪͳͷͰ
ͲͪͫͻͪͬͳͽͳͯͪΒͰΒ;ͯͰ͵ͻΕͪͼ
ͽͬͳͲͬͻͼͬͰͭͪͺͲͳͽͳͬͭͼͽͬͪͻͰͭ;;ͽͪͻ ͳͯ
ͪͰͳͬͳͶͳͲͪͳΒͰ͌ͺͻͬͷͻͰͯ;ͷͳͼͶͳ
ͼͰͪͷΒͼͳΒͰͬͼ͵ͳ;ͳͬͰͻͲͪͶͳͷͻͪͶ
ͪ̓ͪͽͬͷͻͪͶͳͳͷͺͰͻͪͽͳͬ
ͪ;ͳͬͰͻͲͪͶͪΓ;ͯͼ͵ͪ
ͺͻͪͬͪ
͵ͪͳͪͺͻͪ͵ͽͳͰͪͼͺͰ͵ͽͰ͵ͻΕͪͼͽͬͪͼͪͯͻͱͪͰ;ͼͳΒͪͶͯͰͷ͵ͻͪͳΒͳ͋ͰͬͻͳΒͰͯͼͽͳ
ͺͼͽΒͰͳͻͪͲͬͳΒͪΒ;ͼͰͫͰͲͫͲͳͻͪͪͯͻͰΌͰ;͵ͽͻͪͬͰͻͲ;ͺͻͪ͵ͼ;̀ͪͺͪͯͪ͵Βͪ
;Ͱ͵ͳͷͼͬΒͳͷ
ͼͰͭͷͰͽͳͷͪ
ͼͽͪͬΓͪ ; ͺͳͽͪΔͰ ͬͶͪͼͽͳͽͪ ͳͬͳͶͳͲͪͳΒͼ͵ͪ ͯͼͽͳͭ;Εͪi ̺ͶͪΒ͵ͳ
ͼͽͻ
͌ͼͽͪͶͷ
ͽͪ͵ͬͪ ͳͼͿͻͼͳͻͪͪ ͳͬͳͶͳͲͪͳΒͼ͵ͪ ͺͯͰͶͪ ͳͲͬͻͰͪ ΒͰ ͪΒͬͳͰ ;;ͽͪͻ ͻͳΕͪ
ͼ͵ͭ ͳͬͳͶͳͲͪͳΒͼ͵ͭ ͵ͻͺ;ͼͪ ͊ͬͰ ͼͽͪͶͰ ͳͬͳͶͳͲͪͳΒͰ
ͺͻͰͷͪ ͎ͪͽͳͭͽ;
ͺͻͰͯͼͽͪͬΓͪΒ;
ͷͪΔͰͳͶͳͬͳͰͰͶͬͳͽ;ͳ͵ͲͳͼͽͰͽ;ͳͬͳͶͳͲͪͳΒͼ͵;ͼͽͻ;͵ͽ;ͻ;
͵Βͪ;ͼͰͫͳͳͷͪͻͪͲͶͳ͵ͪ
ͪͶͳ Ͱ ͳͼ; ͭͰͰͻͳͼͪͰ ͽͪ͵ ͯͪ ͫͳ ΒͰ ͯͰͶͳͶͰ ͪ ͯͬͰ ͳͶͳ ͬͳͰ ͬͳ ͳͬͳͶͳͲͪͳΒͪ ̽ͪ͵ͶͰ
9
t̓ͲͰͻͬͪͽͳͬͪ ͲͪͺͪͯͻͳΕͪͼ͵ͪ ͳͷͺͰͻͳΒͪͶͳͼͽͳ͵ͪ ͺͶͳͽͳ͵-ͳͼͽͻͳΒͼ͵ͪ ͳ ͳͬͳͶͳͲͪͳΒͼ͵ͪ
͵ͰͺͳΒ͈͉ͪ́̾́̾͠ͅ ͏̸͉̾͆͋
͈͉̺̺́͊̾͋
͈͉͍͉̾́̾́̾͠ͳ̸̈́́̾͊ͅ
ͫΒͪΔͪͬͪͬ;ͼͽͻ;͵ͽ;ͻ;
͵ͪͻͰͲ;Ͷͽͪͽ;ͯ;ͬ-ͬͰͻͼ͵Ͱ
͵;Ͷͽ;ͻ-ͳͬͳͶͳͲͪͳΒͼ͵Ͱ
ͻͰͭͳͪͶ-ͻͪͲͬΒͰ
ͼͳΒͪͶͰ
ͭͰͺͶͳͽͳ͵Ͱ
ͳͻͰͭͳͪͶͰͺͶͪͻͳͲͪͳΒͰͰͬͻͺͼ͵ͭ͵ͽͳͰͽͪͯͻͳͷͼ͵ͰͳͬͳͲͪͽͳΒͼ͵ͰͰͺͰͯͯͪͪͼi ͉ͪͯͬͪͬͳΕ
2008, ͼͽͻ
10
t<> ; ͳͻͰͷ ͼͷͳͼͶ; ̾ͬͻͺͪ ΒͰ ͲͪΒͰͯͳ͵ͪ ͳͬͳͶͳͲͪͳΒͪ ͵Βͪ ͺͻͳͲͳͶͪͲͳ ͳͲ ͲͪΒͰͯͳ͵Ͱ ͻͳΕͪͼ͵Ͱ
ͽͻͪͯͳͳΒͰ͌ͱͰͲͪͺͪͯͯͻͰΌͰΔͰ̾ͬͻͺͰͫͳͶΒͰͺͬͰͲͪͼ͉ͪͳͷͷͳΔͰͭͬͳͷ͵;Ͷͽ;ͻͳͷͪͼͶͰΌͰͷ̸Ͷͳ
Ͱͬͻͺͼ͵ͪͻͳΕͪͼ͵ͪͽͻͪͯͳͳΒͪͽͪ͵ΌͰ;͵Γ;;ΒͰͳ̺ͳͲͪͽͳΒ;ͳΔͰͰ͉;ͼ͵ͰͺͻͪͬͼͶͪͬͰͪͼͶͰͯͳ͵Ͱ<>;
ͺͼͶͰͯΔͰͬͻͰͷͰ
Ͳͪͺͪͯͪ̾ͬͻͺͪ;Ͳ;ͻͺͳͻͪͶͪΒͰͳͯͰͽͳͽͰͽ’̾ͬͻͺͰi ̹ͱͰͱͳͼ͵ͳ
ͼͽͻ
249
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼͽͻͳΒͼ͵ͳͳͯ;͵ͬͪͰͻͪͲͶͳ͵Ͱ;;ͽͪͻͻͳΕͪͼͽͬͪͳͼ;ͽͪ͵ͬͭ͵ͪͻͪ͵ͽͰͻͪͯͪͫͳ;ͱͭͰͰ
ͻͳͼͪͶͰΔͰͭͬ;ͳͬͳͶͳͲͪͳΒͼ͵;ͺͯͰͶ; Ͱͼ;ͺͻͰͼͬͰͭͪͰ͵ͶͳͼͳͶ͵-͵ͿͰͼͳͪͶͭ͵ͪͻͪ͵
ͽͰͻͪ
͉ͰΒͰͲͪͺͻͪͬΒͰͯΒͳͬͳͶͳͲͪͳΒͼ͵Βͼͽͻ;͵ͽ;ͻͳ ͺͭͽͬͪ͵ͼͰͪͼͪͭͶͰͯͪͳͲͺͰͻͼͺͰ
͵ͽͳͬͰͳ;ͭͶͪͯͻ;ͭͳͳͬͳͶͳͲͪͳΒͼ͵ͳ͵ͻͺ;ͼͪ
͵Β;ΒͰͪͽͶͪͽͳͼͽͳ͵ͳ̀ͪͺͪͯͺͯͰͶͳͳͯͳͲͪΒͳ
ͻͪ;ͼ͵Ͷͪͯ;ͼͪͼͬΒͳͷͰ͵ͷͼ͵ͳͷͳͺͶͳͽͳ͵ͳͷͳͽͰͻͰͼͳͷͪ
ͳͼ͵ͺͪͬͳͽͪ͵ͬͰͶͳ͵;ͭͰͺ
Ͷͳͽͳ͵;ͺͻͬͪͶͳΒ; ;;ͽͪͻͻͳΕͪͼ͵ͭͼͬͰͽ͇ͪͪΒͰͳͯͪͪͼ ;ͼͶ;ͱͫͳ ͺͻͪͬͯͪͬͪΔͪΔͳͬͰ
ͼͰͫͳͰͼͺΓͺͶͳͽͳ͵ͰͳͿͳͪͼͳΒͼ͵ͰͷΕͳͳ;ͬͪΔͪͼͽͪͽ;ͼͪͭͶͫͪͶͭͰͭͰͷͪt̾ͬͻͺͪ
ͼͰͲͪͬͻͪͬͪͽͪͷͭͯͰͼͰͲͪͬͻͪͬͪͲͪͺͪͯͻͳΕͪͼͽͬͳͺͳΔ;ͳͼͶͪͷͳͺͻͪͬͼͶͪͬΓͰ͋ΒͰ
ͯͭͬͻ͵Βͳ̀ͪͺͪͯͰͬͻͺΓͪͳͱͰͶͰͯͪ;Β;
͵ΒͳͳͯͫͻͪͬͪΒ;TPUUPWPDF ͳ͵ΒͳͻͪͲͶͳͳͽͳ
ͳͽͰͶͰ͵ͽ;ͪͶͳͳͺͶͳͽͳ͵ͰͬΌͰͰ͵ͼͺͶͳͳͽͺͽͬͻΌ;Β;i ͎ͪͽͳͭͽ
ͼͽͻ
̀ͪͼͬͰͽͬͻͰͷͰ
ͬͪͲͪͶͰͶ-ͰͶͳͽͰ;͊ͻͫͳΒͳ
ͷͪͼ͵ͳͻͪͰͺͻͳͬͳͯͳͷͪͷͯͰͻͳͲͪͳΒͰͲͰͷΓͰ
Ͱ͵ͻͳͽͳ͵ͳͳͰͼͰͶͰ͵ͽͳͬͼ;ͪͼͽΒͪͶͰͯͪΒͰͪͼͳͶͺͲͪͺͪͯΔͪͰ
ͲͪͳͽͰͻͰͼͰͼͺΓͳͷͰ
ͽͻͪͳͲͪͻͪͯͼͺͼͽͬͰͰͺͶͳͽͳ͵ͰͳͿͳͪͼͳΒͼ͵Ͱ͵ͻͳͼͽͳ͆ͳͼ;ͼͰͫͪͲͳͻͪͶͳͪͼ;ͻͬ;ͳͼͽ
ͻͳΒͼ͵;ͳΔͰͳ;ͯͪͪͽͲͬ̀ͪͺͪͯ;ͳ͵ͪͯͪͯͼͪͯͪ;ͺͼͶͰͯΔͪͯͬͪͬͰ͵ͪͼͻͺͼ͵ͰͰͬͻͼͽͻͪͯͳΒͰ ͳΒͰ
ͺͼͽΒͪͶͪ ͳͼͽͳͼ͵ͪ ͪͷͰͻͪ ͯͪ ΒͰ ͳͽͰͭͻͳ; ; ͼͬΒ ͵;Ͷͽ;ͻͶ͵ͳ
Ͱ͵ͷͼ͵ͳ ͳ ͺͶͳͽͳ͵ͳ
ͺͻͰͯͪ͵
ͷͪ ͽͪ ; ͺΒͰͯͳͳͷ ͺͰͻͳͯͳͷͪ ͷͯͰͻͰ ͺͶͳͽͳ͵Ͱ ͳͼͽͻͳΒͰ ͵͵ͻͰͽ Ͳͪͳ
t͆ͳΒͰͯͪͿͳͳΒͪͶͳ;ͽͳͪΒ͵ΒͳΒͰͯͶͪͲͳͳͲ̾ͬͻͺͰ
ͫͰͲͫͲͳͻͪ
ͯͪͶͳͼͽͳͱͰͼͪ́ͼͽ͵ͪͳͶͳ
̀ͪͺͪͯͪ
ͳΒͰͫͳ;Ϳ;͵ͳΒͳͯͳͻͰ͵ͽͰͺͯͻ͵ͰͺͻͰͼͳͷͪͺͶͳͽͳ͵ͰͷͯͰͻͳͲͪͳΒͰͳ;͵;ͺͭ
ͯͻ;ͽͬͰͭ ͻͪͲͬΒͪ ͊ͻͫͳΒͰ <> ͈ͻͰͺ;ͽͰͪ ͼͪͷͪ ͼͰͫͳ
͊ͻͫͳΒͪ ͳΒͰ ͫͳͶͪ ͺΓͰ ͯ͵ͪͲͳͬͪΔͪ
Ͱͬͻͺͼ͵ͰͳͬͳͶͳͲͬͪͼͽͳͳͺͶͳͽͳ͵ͰͼͶͳͯͪͻͼͽͳ
ͬͰΕͺͻͼͽͻͺͶͳͽͳ͵ͭͺͽ͵;ͼ;ͻͳͬͪ
Δͪͳͼ;ͻͬͰͼͺΓ-ͺͶͳͽͳ͵ͰͳͭͻͰͼͽͻͪͽͰ͵ͳͳͽͰͻͰͼͪͷΕͳi ̽ͰͼͺͽͬͳΕ
ͼͽͻ
͈ͻͰͯͲͪͰͳͼͳͻͬͳͭͰͺͶͳͽͳ͵ͳͳͽͰͻͰͼͪͷΕͳ͵Βͳͼ;ͯͶͪͲͳͶͳͼͪ̀ͪͺͪͯͪ
ͺͼͰ
ͫ Ͱͪͼ; ;Ͷͭ; ; ͼͬͳͷ ͽͳͷ ͺͻͰͼͳͷͪ ͯͰͼͽͻ;͵ͳΒͰ ͯͻͱͪͬͰ ͳ ͯͰ͵ͼͽͻ;͵ͳΒͰ ͳͯͰͽͳͽͰͽͪ
ͳͷͪͶͪΒͰͶ͵ͪͶͪͶ-ͰͶͳͽͪ͌ͪ͵ͽ;ͰͶΒͬͰͻͲͳΒͳͬͰͼͪͭͰ
ͪͼͰͪͪΒͺͻͳͲͰͷͳΒͳͪͳͼͽͪ
ͬͳͶͪ;Ϳ;͵ͳΒ;ͭͰͺͶͳͽͳ͵ͳͳͰ͵ͷͼ͵ͳͳͽͰͻͰͼͪ̀ͪͺͪͯͪ
ͰͼͽͪͬΓͪΒ;Εͳͳ͵ͪ͵ͬ;ͺͶͳ
ͽͳ͵;ͳͭͰͺͶͳͽͳ͵;ͪͶͽͰͻͪͽͳͬ;ͲͪͼͬΒ;ͲͰͷΓ;ͳͪͻͯ– ͿͪͬͻͳͲͬͪΔͰͷͰͬͻͪͽͶͪͽͼ͵ͳ
ͳͽͰͭͻͪͳΒͪt͆ͪ;ͷͰΌ;ͪͻͯ;ͺͲͳͳΒ;ͯͯͪͽΒͰͲͪ͵ͷͺͶͳ͵ͬͪͶͪ;;ͽͪͻͺͶͳͽͳ͵ͪͼͳͽ;
ͪͳΒͪ͵ͪͯͪΒͰͪΒͬͰΕͳͫͻΒͺͪͻͶͪͷͰͽͪͻͳͼͽͻͪͪ͵ͪͰ͵ͻͳͽͳ͵ͳͼͽͪͳͲͪͺͻͰͼͪͽͲͬͰͬͻͳͽͰ
ͭͻͪͳΒͪͳͽͳͷͰͺΒͪͪͭͰͺͶͳͽͳ͵;͵Ϳ;ͲͳΒ;;͵ΒΒͼͰ͊ͻͫͳΒͪͪͶͪͲͳ̓Ϳ;ͲͳΒͪͼͰͭͶͰͯͪ;
ͳΔͰͳͳͯͪͽͰͼͪͭͰ
ͳͼͳͼͽͳͻͪΒ;ΕͳͪͫͻͱͰͷͺͻͰͼ;ͰͬͻͳͽͰͭͻͪͳΒͪ
ͭ;ͻͪΒ;͊ͻͫͳΒ;;ͽͲͬ
ͪͽͶͪͽͳͼͽͳ͵ͳͫͶͳ͵ͳͽͰͭͻͪͳΒͪ
ͳͪ͵ͽͰͱͰͶͰͽͬͻͰͯͪͺͻͳͲͪΒ;ͭͻͪΌͪͳͷͪ
͵ͻͳΒ;Εͳ
ͼͰͳͲͪͼ͵;ͺͽͳͼ͵ͰͯͰ͵ͶͪͻͪͳΒͰͬΒΒͰ;ͽͻͪͶͼͽͳͪͰͲͰͷΓͰ͇ͬͪͳΔͰͳͪΒͰ;ͽͶͳ͵
ͺͭ;ͫͳΒͪΒͰͻͰͷͪͬͰΕͳͼ͵ͳͻͰͿͰͻͰͯ;ͷͼ͵;ͺͻͳͽͰ;ͯͶ;ͳͭͻͪΌͪͪ͊ͻͫͳΒͰi ̽Ͱͼͺͽ
ͬͳΕ
ͼͽͻ
t̺ͰΕͳͯͰͺͶͳͽͳ͵-Ͱ͵ͷͼ͵ͭͰͼͽͪͫͶͳͷͰͽͪͪͭͪͱͬͪͼͰͪͼͺͻͬ
ΌͰΔ;ͫͰͲͪͶͽͰͻͪͽͳͬͭ;͵Γ;ͳͬͪΔͪ͊ͻͫͳΒͰ;ͲͪͺͪͯͰͫͶͳ͵ͰͳͽͰͭͻͪͳΒͪͳͼͺͻͰͷͪΒͰͯͪͲͪͽͪΒ
ͳΓͱͻͽͬ;ΒͰͪ͵ͳͳͬͳͶͳͲͪͳΒͼ͵ͳͳͯͰͽͳͽͰͽͲͰͷΓͰͳͪͻͯͪ
ͳͪ͵
ͪͯͻ;ͭΒͼͽͻͪͳ
Ͳͪͽͪ
ͯͰͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰͽͷͰͺͻ;ͱͪͺͪͼͳͬͪͳͶͳͪ͵ͽͳͬͪͽͺͻ͈ͽͷ
ͬͰͶͳ͵ͪͬͰΕͳͪͼͻͺ
ͼ͵ͭͺͻͪͬͼͶͪͬͭͪͻͯͪͻͰͲͶ;ͽͯͫͳΒͪͷͭ;ΕͼͽͺͻͷͰͰͼͬͰͼͽͳͳͳͬͳͶͳͲͪͳΒͼ͵Ͱ͵
ͬͰͻͲͳΒͰi ͊ͽͰͺͳΕ
ͼͽͻ
͌ͺͻ͵ͼͽͷͰ
ͷͻͪͼͰͺͻͳͷͰͽͳͽͳ
ͼ;ͪͬͪͷͼͰͿͪͪͽͳͷͬΓͷͯͷͳͳͶͰͶ-ͰͶͳͽͰ
ͯͪͳͲͬͻͳͺͻͰ;ͲͰͽͰͫͪͬͰͲͰ
͵ͪͰ;ͺͳͽͳ;ͼͶͬͺͯͻ͵Ͱ͵Β;ͼ;ͯͫͳͶͳͯͼͽͻͪͳͷͰͽͻͪͲͪ
ͼͬΒͯͶͪͲͪ͵ͪͬͶͪͼͽ͠ͰͯͪͯͪΒͽͻͪͭͳͳΒͳͲͪͽͰͬͪͺͪͳͪͶͳͳͯͰͽͳͽͰͽ͊ͻͫͪ
͵ΒͳͬͰΕ
Ͱ͵Ͷͳ͵ͭͯͳͪͯͶͪͲͳ ͳͲͺͻͼͽͻͪ̾͌
ͪͪͻͳͽ͵ͪͫͪͬͰͲ;Β;ΕͳͺͶͳͽͳ͵ͳ;ͼͶͬͳͲ͉͊
̸̹͈͇͇̺͌́͑̽̾͊͋́ͣ͡ͅ t̽;ͭͺ;ͽͬͪΔͰ;͠Ͱͬͻͺ;i
͎ͪͽͳͭͽͬͷͯͰͶͻͪͼͽͻΒͰͰ ͯͻͱͪͬͰ...
͆Ͱͷͪ͵Ͱ
Ϳ͵;ͼͳͻͪͼͰͪͳͷͺͰͻͪͽͳͬ;ͺͻͷͰͰͳͯͰͽͳͽͰͽͼ͵ͭ͵ͯͪͳͷͰͽͪͶͳͽͰͽͪͼͻͺͼ͵ͭ
ͪͳͪ ͵ͪͫͪͲͳͭ;ͼͶͬͪͲͪͺͻͳͼͽ;ͺͪΔͰ͌ͳΒͳt̾͌ΒͰ;͊ͻͫͳΒͳͼͬͰͬͻͰͷͰͬͯͳͶͪͺͰͻͷͪͰ
ͽͳ͵;Ͷͽ;ͻͳͻͪͽ ͺͻͽͳͬͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ
͈ͯͻͱͪͬͪͶͳͼ;ͺͻΒͰ͵ͽͰ͵Βͳͼ;ͳͷͪͶͳͲͪͳΓ;ͼͬͪ
ΒͪΔͰͰͬͻͺͼ͵ͳͬͻͰͯͼͽͳͳͰͬͻͺͼ͵ͭͳͯͰͽͳͽͰͽͪ
ͪͷͪͶͬͪͱͪͬͪͶͳͳͻ;ͭͪͶͳͼͰͽͻͪͯͳͳͪͶ
Βͼͻͺͼ͵Β͵;Ͷͽ;ͻͳͳͬͻͰͯͼͽͳͷͪi ͅͳͶͰͬͳΕ
ͼͽͻ
̸̸̀̓͌͐̓͡
ͅͱͯͪΒͰ;Ͳͪ͵Γ;ͷͯͰͶ;ͪͰͭͻͪͯͪͬΒͽͰͭͫΒͳ͵ͽͻͬͰͻͲΒͽͰͷͳ
ͷͰͽͯͶ
͵ͳͳͪͻͭ;ͷͰͽͪͽͳͬͪΒ;ͺ;ͽͳΒͰͪͬͰͼͽͳ ͼͽͪͬͬͰ ͼͪͷͭ͊ͰͷΒ;ͰͶ͎ͪͪͽͳͭͽͪ
͵Βͳͺͽͺ;
Ͱ͵ͼͺͶͳͳͽͳͼͪͺͬͰΕͷͯͲͷͲͪͺͪͯͭ ͳͳͲͷͪͻͪͲͻͰͪͬͪͺͼͽͪͬΓͰ;ͯͳͶͰͷ;̽ͪ͵ͶͰ
͵ͪ͵
ͬͳͼ;ͼ;ͯͫͳͪͳͳͼͯͺͶͳͽͳ͵ͳͪͷͰͻͪͳͺͶͪͬͪͶ͵ͪͶͳͺͶͳͽͳ͵ͳͰͶͳͽͪͯͪͼͬΒ;ͲͰͷ
Γ;ͳͬͳͶͳͲͪͳΒͼ͵ͳͺͻͰ͵ͯͳͻͪΒ;ͳͽͻͪͼͶͳͻͪΒ;;ͯͻ;ͭͳͳͬͳͶͳͲͪͳΒͼ͵ͳ͵ͻ;ͭ t͈Ͷͳͽͳ͵ͰͬΌͰ
ͳͼͺ;ΔͰͰͪͻͭͪͽͳͷͺͼͷ
͵ΒͰͷͳͼͶͰͯͪͷͭ;Ϳ;ͯͪͷͰͽͪͶͯͪͺͻͰͫͶͳ͵;Β;͵;Ͷͽ;ͻ;ͼͬ
Βͳͯͻ;ͽͪͬͪ
ͼ;ΌͰͰͼ;ͪͰ;ͼͺͰͪͯͪͅͷͭ;ͯͪ;ͬͰͯ;ͰͶͰͷͰͽͰͲͪͺͪͯͰ͵;Ͷͽ;ͻͰ
ͳͳͼ;;
ͼͽͪΔ;ͯͪͽͻͪΒͺͽͳͼ;ͳͶͳͰͶͳͷͳͳ;ͪΒͬͪͱͳΒͰͰͶͰͷͰͽͰͼͬΒͳͯͷͪΕͳ͵;Ͷͽ;ͻ͇ͪͫͻ
;ͽ
͵ͪͯͪ ΒͰ Ͳͪͺͪͯͳ ͬͳͻ;ͼ ΒͰͯͷ ;ͰͼͰ ; ͯͻ;ͭ ͯͻ;ͽͬ
ͽͰ͵ ͭͪ ΒͰ ͳͲͫͪͳͽͳ ̺ͳͻ;ͼ ΒͰ
ͽͺͻͪ
ͪͶͳͳΒͰͿͪͽͪͶͪͺͪͳΒͰͽͺͻͰͱͳͬΓͪͬͪ
ͪͶͳͳ͵ͪͯͪͳΒͰ͵ͪͽΒͰͫͳ͈Ͷͳͽͳ͵Ͱ
ͬΌͰͷͭ;ͯͪͺͻͪͬͰͳͼͽͻͳΒ;
ͪͶͳͰͷͭ;ͯͪΒΒ;ͽͰ͵;͇ͳͼͽͬͪͻͪΒ;ͺͰͺͪͰͲͰͷΓͰͳͰ
ͼͽͬͪͻͪΒ;Ͳͪͺͪͯͪͯͻ;ͽ͇ͬͪͳͳͿͳͳͻͪΒ;ͼͬΒ;ͲͰͷΓ;͵;Ͷͽ;ͻͷͼͳͲͿͻͰͳΒͷ
͵Βͪͺͼ
ͽͪΒͰΔͰͪͼͽͪͶͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪi ͎ͪͽͳͭͽ
ͼͽͻ
͇ͬ;ͫͰͯΓͳͬͳͼ;ͻͬͼͬͰͯͪͼͽͬΒͪͼͪΒͰͯ͵ͪͲͼ;ͯͫͳͳͺͰͺͪͳ
ͻͪͼͽͻͲͪͳͳͶͳ
ͻͪͼͽͻΒͰͳͲͰͷͪΓͪ
͵ΒͰͼ;ͺͼͽͪͶͰͱͻͽͬͰͲͪͫͶ;ͯͪͳͶͳͭͪͻͳΒͼ͵ͳͳͽͰͻͰͼͪͼͬΒͳͽ;ΌͰͳ
ͰͶͳͽͪͷͭ;ΕΒͳͬͳͶͳͲͪͳΒͼ͵Β͵ͬͰͻͲͳΒͳ̸Ͷͳ
ͳͳͪͷͼͰΒͳͬͳͰͫͻ;ͽͪͶͳͭͰͺͶͳ
ͽͳ͵ͳͳͽͰͻͰͼͪͬͰͶͳ͵ͳͰͽͪͻͪͳͬͳͶͳͲͪͳΒͼ͵ͰͷΕͳ
͵ΒͳͰͼͽͪͯͪΓͳ;ͲͻͪͰͺͻͳͬͶͪ
ͷͼͪͭͷͳͷͺͰͻͳΒͪͶͭΒͰͲͭͻͪ
ͷͪͷͰΕͳͷͪͶͰͲͰͷΓͰ;ͺͪͼ;Ͳ;ͭͰͺͶͳͽͳ͵ͰͳͰ͵ͷͼ͵Ͱ
ͻͪͯͳΒͪͳΒͰ͢ͳͬtͺͻͳͷͪΓͳͬͼΒͪΒiͪΒͰΕͰΒͰͲͪͷͪͼ͵ͳͻͪtͯͫͻͳͷͪͷͰͻͪͷͪiͳͷͱͰͽͪ͵ͬͰ
ͲͰͷΓͰͺͼͽͰͺͰͯͪ;ͬͰͯͰ;ͷͯͰͻ;ͬͰͻͲͳΒ;ͳͬͳͶͳͲͪͳΒͼ͵ͭͻͺͼͽͬͪ͌ͽͷ͵ͽͰ͵ͼͽ;ͼͪͭͶͰ
ͯͪͳͪͰtͯ;ͭͺ;ͽͬͪΔͰ;͠Ͱͬͻͺ;i
ͷͱͰͽͻͪΒͪͽͳtͫͰͼ͵ͪi
ͳͲͺͻͼͽͭͻͪͲͶͭͪΒͰͻͼͰͳ
Ͱͷͪ͵;ͯͪ ͽͺ;ͽͬͪͽͳ11 ͊ͻͫͳΒͪ ΒͰ
͵ͪͽ ͼͷͬͰΕ͵ͼͽͪͽͬͪͶͳ
ͳͰͻͰͽͳͯͰ ̾ͬͻͺͰͯ
ͼͬͭͯͻͱͪͬͭͺͼͽͪ͵ͪͯͯͪͪͼ̹ͳΕͰͯͪΒͰ̾ͬͻͺͪͽͪ͵Βͪ
͵ͪͳͬͰ͵ͬͳͷͪͬͰΕ
Ͷ;ͽͪ ͲͪͼͬΒͳͷ
ͭͰͭͻͪͿͼ͵ͳͷ
ͭͰͺͶͳͽͳ͵ͳͷ
ͬͳͶͳͲͪͳΒͼ͵ͳͷͳ͵;Ͷͽ;ͻͶ͵ͳͷͯͻͰΌͰΔͰͷ ͪͅΒͿ
;͋ͻͳ
ͪͯͪͿͳͶͳͯ;
ͼͽͻ
͆ͪΒͬͳͰ ͯͪͪͼ
; ͼͬΒΒ ͺͼͽͻͳΕͪͼ͵Β ͿͪͲͳ
͵Β; ͫͰͶͰͱͪͬͪ
ͻͪͯͳ͵ͪͶͪͯͰͻͳͼͽͳΒͪͳͲͪͳΒͪΔͰͭͳͯͰͽͳͽͰͽͪ
ͺͶͳͽͳ͵ͳͳͺͻͪͬͿͻͷͪͶͳͲͬͪͪΒ;
;ͭͬͻ;ͳͲͪͅͼͽͻͳͽͪ
11
͊ͻͫͳΒͪͼͰ
͵ͪ͵ΒͰͻͰ͵ͪ͊ͬͰͽͲͪͻͪͅͻ͵ͬͳΕ
tͼͽͪͶͬͻͽͳ;ΒͰͯͷ͵Ͷͬͻͪͽ;i
ͰͺͽͻͰͫͽͻͰΕͳ
ͼͳΒͪͶ;ͰͰͻͭͳΒ;
ͳͼͻͺΓ;Β;ΕͳͼͰͬͰΕͭͰͰͻͪͳΒͪͷ͵ͺͳͽͪΔͪͯͪͶͳΒͰͳ͵Ͷͳ͵ΒͰͯͰ̾ͬͻͺͰ̸ͪΒͰ
ͽͫͳͶͪͽͪͷͪͽͶͳ͵͵Ͷͳ͵ΒͰ̾ͬͻͺͪ;ͻͪͲͳͷͺͰͻͳͯͳͷͪΔͰͰͳͼͽͻͳΒͰͽͰͶͪͯͪΒΒͺͻͳͲͪ
ͬΌͰͪ
ͼͬΒͳͷͼͰͫͳͳͷͳͽͰͻͰͼͳͷͪͅͰͽͻͺͶͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸͉͉̈́́͋̾͋͌
̸̹͈͇͇̺͌́͑̽̾͊͋́ͣ͡ͅ t̽;ͭͺ;ͽͬͪΔͰ;͠Ͱͬͻͺ;i
͎ͪͽͳͭͽͬͷͯͰͶͻͪͼͽͻΒͰͰ ͯͻͱͪͬͰ...
-+6#*»".%&410507*Ƃ
i5)&-0/(30"%50&6301&u)6/5*/(50/4.0%&-0'
A DISTRACTED STATE ࡳ 5)&$"4&0'4&3#*"
SUMMARY
The main target of the globalization process in the last three decades has been a modern nation-state.
As a result of this kind of practice, national state sovereignty, territories, economic activity and particularly its
identity are disputed. In UIJTQBQFS
XFXJMMFTQFDJBMMZEFBMXJUIUIFSFTFBSDIPG)VOUJOHUPOhTNPEFMPGBEJs-
tracted state that in the context of globalization conflicts, caused by religious differences and interests, further
destroys its institutional structure and national identity as a requirement of the total civilization transcoding
of citizens and their identity, which should, according to desires or intentions of their political elite, carry out
the transition from one to another civilization. Therefore, our research in the paper will be particularly fo-
cused on examining this fashion, precisely in the case of Serbia, which has been wandering for two centuries
POiJUT&VSPQFBOQBUIuJOJUTEFMBZFEQSPDFTTPGNPEFSOJ[JOH
JOUIFBUUFNQUUPDIBOHFJUTDJWJMJ[BUJPOBMDPEF
or geopolitical identity. The paper will also explore the wider geopolitical context of the indicated process of
globalization, with a particular emphasis on the current civilizational conflict and the consequences it pro-
duces.
,&:803%4 Serbia, modernization, a distracted state, identity, geopolitics.
."3*+"7%3",6-074,"ƀ6,"-&74,"1
"/*$"7%3"(07*Ƃ2
Faculty of Philosophy, Department of Sociology
Skopje, Republic of Macedonia
(-0$"-*;"5*0/74(30#"-*;"5*0/",&:
$)"--&/(&'03$0/5&.103"3:40$*0-0(:
A#453"$5 In this paper, we analyze the explicative power and the practical relevance of two theoretical
perspectives which are of utmost importance for more adequate understanding of our situation and our pre-
EJDBNFOUJOUIFNPEFSOXPSME͋IFGJSTUPOFJTUIFUIFPSZPGHMPDBMJ[BUJPOXIJDISFGFSTUPUIFuNJYPGHMPCBM
BOEMPDBMu 3PCFSUTPO
3PVEPNFUPG
3JU[FS
"DDPSEJOHUP3PCFSUTPO
Q
28), the concept of glocalization in business life originated from micro-marketing, more precisely from the
advertisement of goods and services in various local environments and markets. It is a known strategy of the
capitalistic system in which there is an increased adjustment of global markets to local markets and cultures or
iHMPCBMMPDBMJ[BUJPOu in the opinion of Robertson (Robertson, 1992, p. 173).3POBME3PCFSUTPO
QQ-
466), referring to the relation between the global and the local, points out the mixture of the global and the
local in various geographical areas, from which the process of glocalization comes out.
The second one is the theory of grobalization which refers to the imperialistic ambitions of nations, cor-
porations, organizations, and the like, while their desire indeed need to impose themselves on various geo-
graphic areas 3JU[FS
Q
5IFUFSNJNQMJFTUIBUUIFTFFOUJUJFTTFFLUPIBWFUIFJSQPXFS
JOGMVFODF
BOE
in many cases profits HSPw (hence the term HSPbalization). The term was created as a counterpart to glocaliza-
UJPO
PSiUIFJOUFSQFOFUSBUJPOPGUIFHMPCBMand the local, resulting in unique outcomes in different geographic
BSFBTu 3JU[FS
Q
,&:803%4 globalization, glocalization, grobalization, global-local, global society.
*/530%6$5*0/
Considering many research papers in the field of sociology, it can be noted that there are intensive
discussions regarding globalization. To begin with, globalization usually refers to the world condensa-
tion and intensification of the consciousness of the world as a whole (Robertson, 1992, p. 8). Namely,
1
marijad@fzf.ukim.edu.mk
2
anica.dragovikj@fzf.ukim.edu.mk
%3",6-074,"ƀ6,"-&74,"
%3"(07*ſGlocalization vs. GSPCBMJ[BUJPOBLFZ challenge...
that consciousness has been increasing more and more and the chance for the world to be reproduced
as a unique has been growing. That awareness is built on the basis of experience which is a result of the
intensification of the world as a whole, and also a consequence of the globalization. Anthony Gidens
Q
FNQIBTJ[FTUIBUHMPCBMJ[BUJPOJTJOUFOTJGJDBUJPOPGXPSMEXJEFTPDJBMSFMBUJPOTXIJDIMJOL
distant localities in a way that local happenings are shaped by events occurring many miles away and
vice versa. This is a dialectical process because such local happenings may move in an obverse direction
GSPNUIF WFSZEJTUBODFESFMBUJPOTUIBUTIBQFUIFNuThat is exactly the process that strengthens the
conscience of the world, suggests George Ritzer. )FQBSUJDVMBSMZFNQIBTJ[FTUIFFYJTUFODFPGUIJTDPn-
science of the world, which occurs as a result of diffusion and dissemination practices, expansion of
relations across the continents, organization of the social life on a global level (Ritzer, 2007, p. 4). Some
authors emphasize globalization as HMPDBMJ[BUJPO while others consider globalization as HSPCBMJ[BUJPO.
Glocalization and grobalization are central issues of contemporary sociology. They are directly re-
lated to the processes of globalization that are essential features of the social life. Glocalization and gro-
balization, as social terms, are two sides of these processes. Many sociological thinkers agree with the
opinion that glocalization and grobalization are a result of processes of globalization, which contain a
dose of uncertainty within their specific meaning and doubt regarding their content, whose conse-
quences are pretty uneven. According to numerous scholars, globalization seems to be the main cause
of uncertainty. It is precisely this uncertainty which in turn brings about the erosion of culture includ-
ing cultural values. Therefore, in this context, the concepts of glocalization and grobalization are con-
sidered separately, because they are mutually exclusive in terms of having certain rivalry between them.
These conflicting trends and contradictions became the main theoretical concern of a multitude of
social science domains, and the concepts put forward by these schools of thought became academic
and media buzzwords earlier in the 21st century.
(-0$"-*;"5*0/5)&03:
Namely, the concept of glocalization in business circles came out from micro- marketing, exactly
GSPNUIFNBSLFUJOHPGHPPETBOETFSWJDFTJOEJGGFSFOUMPDBMBSFBTBOENBSLFUT 3PCFSUTPO
Q
That is a popular strategy of the capitalistic system in which there are more global markets adapted to
local markets and cultures or ‘global localization’ in the opinion of Robertson (1992, p. 173). The first
category, according to Robertson, refers to the local as a specific context that is part from the whole.
Glocalization is a unique concept for explaining the mutual existence of global and local, for which
Robertson suggests the idea of the integration of global and local. Yet, he adds that the process of glo-
calization originates from mixing of global and local on different geographic areas (Robertson, 2001,
QQ-466). Namely, his conception which is essential is the thesis that globalization is a universal
process which exists and functions with ‘mixing of the universal with particular and particular with
universal’ (Robertson, 1992, p. 100).
All these formulations make Robertson’s thesis on glocalization legitimate, although in &VSPQFBO
(MPDBMJ[BUJPOJO(MPCBM$POUFYU he retrospects Europeanization as glocalization notifying us that the
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
concept of the global is firm but flexible, in the sense that on occasion the global refers to the world as a
whole, although sometimes it refers to Europe as a continent. The same flexibility is applied to the
concept of the local. In other words, what is indicated as being local may also be a very large unit within
an even wider context. Globality and locality are relative terms (Robertson, 2014, p. 8). Still, the per-
spective of glocalization explains all challenges and discrepancies in modern society and culture. In that
sense, Robertson emphasizes that on the one hand, individuals and local groups adapt to the glocal
world, and, on the other hand, at the same time, they promote their own cultural specifications. There-
fore, there are cultural symbols which are glocal in regard to their content, due to which cultures be-
come glocal.
Moreover, Victor 3PVEPNFUPGHJWFTBHFOFSBMWJFXPGUIFEFGJOJUJPOTPGHMPDBMJ[BUJPO)FOPUJGJFT
that glocalization is explained in different ways in online dictionaries and encyclopaedias. According to
him, these definitions help capturing the meaning of HMPDBMas a word, and they are far less helpful in
clarifying glocalization as a concept (Roudometof, 2016, p. 4). The concept of Victor Roudometof is
presented in Table 1 (4).
4PVSDF %FGJOJUJPO
www.oxforddictionaries.com/ The practice of conducting business according to
both local and global considerations
IUUQFOXJLJQFEJBPSH A term that describes the adaptation of
international products around the particularities
of a local culture in which they are sold
IUUQXXXXPSETQZDPN The creation of products or services intended for
the global market but customized to suit the local
culture
IUUQXXXCSJUBOOJDBDPN The simultaneous occurrence of both
universalizing and particularizing tendencies in
contemporary social, political, and economic
systems
IUUQXXXNBDNJMMBOEJDUJPOBSZDPN The process of changing products or services that
are sold all over the world to suit people in
different local markets
IUUQEJDUJPOBSZDBNCSJEHFPSH The idea that in globalization local conditions
must be considered
Indeed, many sociological thinkers from various disciplines are trying to explain the relation be-
tween the general and the specific that is the relation between the global, the systematic, on the one
hand, and the local, the particular, on the other hand. Some authors have an ambivalent point of view
regarding the conflicts among cultures. On the one hand, they emphasize the conflict between the
global and the local, between the universal and the particular, and, on the other hand, they indicate
their mutual interpenetration and operation.
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The American theorist Benjamin Barber speaks about neoliberal globalization as a process that
encourages the conflict Jihad vs. McWorld, between the old sub-national and ethnic borders from
within, and the ideology of the universal markets. In Barber’s dichotomy, Jihad refers to those individ-
uals, institutions, cultures and value systems that perceive the ideology of globalization, and strongly
PQQPTF UIF IPNPHFOJ[BUJPO PG .D8PSME )F TFFT IPNPHFOJ[BUJPO BT DPMPOJ[BUJPO PG DVMUVSFT BOE
values of fast music, fast computers, fast food ࡳ MTV, Macintosh, McDonald's. This attitude is close to
UIBUPG)VOUJOHUPOTXIPJTBMTPJOUFSFTUFEJOUIFDPOGMJDUTJOUIFXPSMEBOEXIPTFFTUIFEJGGFSFODFT
CFUXFFOUIFWBMVFTZTUFNTPGJOEJWJEVBMDJWJMJ[BUJPOTVOJUT*TMBNBOE$ISJTUJBOJUZ
BTBNBKPSTPVSDFPG
DPOGMJDUBOEEBOHFSGPSUIFOFXXPSME )VOUJOHUPO
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tween Jihad and McWorld, Barber (1996, p. 23) suggests that they are in a powerful and paradoxical
interdependence. Furthermore, some authors, like Bruce Mazlish, understand glocalization in the tune
XJUI1BSTPO
UIBUJT
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are not considered separately but together, because they are not mutually exclusive but mutually inter-
secting and cannot be separated from one another in terms of having a certain rivalry between them.
At the very beginning of their influential book "SUJDVMBUJOH UIF (MPCBM BOE UIF -PDBM, Douglas
,FMMOFSBOE"OO$WFULPWJDI
Q
XSPUFUIBUiUIFHMPCBMBOEUIFMPDBMBSFBOBMZ[FEBTSFMBUJPO
between two macro and micro institutions through which the global, the regional and the local prob-
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XFSFDPHOJ[FUIis idea in the works of Beck who points out that
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and resolutions are becoming increasingly important. At the same time, there is this increasing belief
that nations can also be managed by international institutions, and not only by institutions at the na-
tional level. The foreign policy makers are beginning to think about various dimensions of military and
economic power, as well as the global issues such as human rights and refugee rights, corruption and
FOWJSPONFOUBMEJTBTUFST(MPCBMJ[BUJPO
BDDPSEJOHUP#FDL
Q
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that context, refers to a new way of thinking in which there is no place for closed societies and cultures.
(30#"-*;"5*0/5)&03:
Grobalization was introduced by George Ritzer in his book (MPCBMJ[BUJPOPG/PUIJOH)FJTPOFPG
the leading theorists interested in globalization who pointed out the possibility of the existence of dif-
ferent and often contradictory theories on globalization. Most importantly, Ritzer observed the con-
temporary world through grobalization defining it as a growing worldwide ability of especially largely
DBQJUBMJTUJDPSHBOJ[BUJPOTBOENPEFSOTUBUFT)FSF
IFBTTJNJMBUFT.BSYTJEFBT of the capitalist econom-
ic system and rationalization of Max Weber, which are constitutional parts of his conceptualizations.
)FTIBSFT.BSYTWJTJPOBOEDPOTJEFSTHSPCBMJ[BUJPOBTUIFDPSQPSBUFOFFEJODBQJUBMJTNUPTIPXJn-
creasing profitability through more and more far-reaching, economic imperialism. Ritzer’s idea of
globalization emphasizes imperialistic ambitions of the nations, corporations, organizations and the
XJTIUPJNQPTFUIFNTFMWFTJOEJGGFSFOUHFPHSBQIJDBSFBT 3JU[FS
Q
'PSUIJTauthor, grobaliza-
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
UJPO JT B NPEFSO WJFX UP UIF XPSME )F DMFBSMZ EJSFDUT UP HSPCBMJ[BUJPO XIJDI JT DIBSBDUFSJ[FE XJUI
transnational range of generally accepted cultural marks and practices. In that sense, different processes
and sub-processes, which are in incomparable relation with globalization and are opposite to processes
of glocalization, appeared. Under this perspective, the world is developing more in similar or, even, in
the same way and individuals and groups have relatively small ability to adapt in the grobalized world.
5IBUJTCFDBVTFPGQSPDFTTFTXIJDIBSFEJSFDUMZDPOOFDUFEXJUIHSPCBMJ[BUJPODBQJUBMJTN
"NFSJDBOJ[a-
tion (spreading of American ideas, industry and capital all over the world) and McDonaldization
(spreading the principles as a model for fast food in other parts of social life) (Ritzer, 2007, pp. 20, 21-
30). The last attitude is extraordinary important for understanding Ritzer’s view of globalization and
homogenization. In 5IF.D%POBMEJ[BUJPOPG4PDJFUZ, Ritzer (2010, p. 263) defined McDonaldization
iBTUIFQSPDFTTCZXIJDIUIFQSJODJQMFTPGUIFGBTUGPPESFTUBVSBOUBSFDPNJOHUPEPNJOBUFNPSFBOE
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future of McDonaldization is Weber’s theory of rationality. Namely, it is the modern Western world
which will become more and more rational, and where efficiency, predictability, calculability and non-
human technologies that control people will dominate.
George Ritzer (2013, p. 30) made the fPMMPXJOHPCTFSWBUJPOT
t.D%POBMJ[BUJPOJTBOBNQMJGJDBUJPOBOEFYUFOTJPOPG8FCFSTUIFPSZPGSBUJPOBMJ[BUJPO
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the fast-food restaurant is the paradigm of McDonaldization… Various types of rationality had existed
in all societies at one time or another, but none had produced the type that Weber called formal ration-
ality. This is the sort of rationality I refer to when I discuss McDonaldization or the rationalization
process in general. According to Weber, rationality means that the search by people for the optimum
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homogenizing processes and changes in the
world. )FFYQMBJOFEHSPCBMJ[BUJPOUISPVHIUIFQSPDFTTFTPGJNQFSJBMJTN
DPMPOJBMJTN
neocolonializam,
capitalism, McDonaldization, and Americanization which, to a great extent, notify societies in the past
and in the present. 3JU[FS
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cies for homogenization in McDonald’s, as well as in many other western fast food restaurants, have
social, cultural and economic functions to gain the nonwestern countries and their cultures, and be-
cause of that they adapt themselves in accordance with their conditions. This process is named by Jan
Pieterse BTiJOUFSDVMUVSBMIZCSJEJ[BUJPOu 1JFUFSTF
Q
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XSPUFUIBUiUIFHMPCBMMPDBMJ[BUJPOJTBQSPDFTs which means adapting the globalization to
local conditions. This adaptation involves incorporation of certain global processes within the local.
What he has in mind here are the international activities of multinational companies, the transfor-
mation of the English language into something that can be called MJOHVBGSBODBor the globalization of
UIF"NFSJDBOGPPEu
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More precisely, the effects of homogenization and heterogenization of cultures are combined in
the conditions of intensive globalization. Those combined effects in cultures are connected with cultur-
BMIZCSJEJ[BUJPO5FOEFODJFTPGDVMUVSBMIZCSJEJ[BUJPOBSFOPUFECZ3JU[FS)FFNQIBTJ[FTUIBUIZCSJE
cultures are a creative and innovative process which involves the combination of two or more elements
GSPNEJGGFSFOUDVMUVSFTPSQBSUTPGUIFXPSME 3JU[FS
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important role in developing the processes of glocalization which together with the processes of grobal-
ization are relevant for analyses of the globalization of culture.
$0/$-64*0/(-0$"-*;"5*0/"/%7&3464(30#"-*;"5*0/
The discussion of glocalization and grobalization can best be framed in a number of debates. Is
HMPDBMJ[BUJPOHPPEPSCBE *THSPCBMJ[BUJPOHPPEPSCͪE 0SBSFHMPDBMJ[BUJPOBOEHSPCBMJ[BUJPODSFBUJOH
new syntheses of cultural forms in more emphasized and WJTJCMFGPSNT *OUFSNTPGDVMUVSBMQSPEVDUT
the boundaries of the HMPDBMand the HSPCBM have become highly blurred. Subsequently, George Ritzer
OPUJGJFTBTZTUFNBUJDDPOUSBTUCFUXFFOHMPDBMJ[BUJPOBOEHSPCBMJ[BUJPO)JTDPODFQUJTQSFTFOUFEJO5a-
ble 2 (Ritzer, 2007, p. 21).
(MPDBMJ[BUJPO5IFPSZ (SPCBMJ[BUJPO5IFPSZ
The world is growing more pluralistic. The world is growing increasingly similar.
Glocalization theory is exceptionally sensitive to Grobalization theory tends to minimize
differences within and between areas of the world. differences within and between areas of the world.
Individuals and groups have relatively little ability
to adapt, innovate, and maneuver within a
Individuals and local groups have great power to globalized world. Grobalization theory sees larger
adapt, innovate and maneuver within a glocalized structures and forces tending to overwhelm the
world. Glocalization theory sees individuals and ability of individuals and groups to create
groups as important and creative agents. themselves and their worlds.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
(MPDBMJ[BUJPO5IFPSZ (SPCBMJ[BUJPO5IFPSZ
Commodities and the media, arenas and key
forces in cultural change in the late 20th and early
21st centuries, are not seen as (totally) coercive but Those commodities and the media are seen as
rather as providing material to be used in largely coercive.
individual and group creation throughout the
glocalized areas of the world.
Core concept include hybridization, creolization, Core concepts include capitalism,
and heterogenization. Americanization, and McDonaldization.
Glocal and grobal theories are of extraordinary importance for investigation and interpretation of
the globalization of culture. In the sphere of culture, they are, first of all, different cultural models,
which exist in modern societies. Globalization can be explained as a form of transcendental expansion
of together codes and practices, and glocalization involves interaction between local and global cultural
influence which results in one other type of cultural hybrids. It means that today the world consists of
the combination and interaction of glocal and grobal processes.
Thus, glocalization would be most closely associated with postmodern, pluralistic ideas of hetero-
geneity, whereas grobalization represents a more modern, imperialistic, and homogenizing perspec-
tive. It is important to note that no value judgments are intended for either glocalization or grobaliza-
tion. Many things XIJDIBSF HMPDBM BTXFMMBTMPDBM
DBOCFiCBEu FHEJTDSJNJOBUJPO
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UIJOHTXIJDIBSFHSPCBMDBOCFiHPPEu FHUIFTQSFBEPGNFEJDBMUFDIOPMPHZ
(SPCBMJ[BUJPOUIFPSJTUT
would generally argue that the world is becoming increasingly less diverse as transnational economic,
cultural, political, and social entities seek to impose their influence throughout the world.
Robertson, Roudometof, Ritzer and other theorists who recognized the need for defining glocali-
zation and grobalization in a broad and collectively acceptable manner admit that it is an exceedingly
difficult enterprise involving the reconciliation of conflicting demands, but not impossible. Neverthe-
less, they have to reconstruct their collective identities, that is, to form collective identities that are con-
genial to the conditions of life in modern societies if they are to meet the demands of life in an increas-
ingly globalizing and interdependent world in the 21st century. In this context, globalization for some
individuals and groups seems to offer, or it rather promises to do so in the near future, a set of glocal
and grobal resources for empowering the reconstruction of identity in the ways that enhance their
ability for adaptation and problem solving in new situations without jeopardizing their integrity or
autonomy.
260
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%3"(07*ſGlocalization vs. GSPCBMJ[BUJPOBLFZ challenge...
3&'&3&/$&4
261
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̸̸̸̸͉̺͉͇̺̺́̽̓͌̈́͊̓͐͌̓̈́̾͊̓͠ͅ
̸͆́͏̸̸̺͉̻͇̺̽́ͣ
̸̸̻͇̈́̓̈́́̀͏̸̸̸̸͈͉͇̻͉͇̹́͆͊͋́̈́́̀͠͏̸̸́͋͠
̸̸̸͈͉̺͇̺͉͇̓̈́͌͐̾͆̾̽́̀́̓̀͊̾̾͆͋͊ͅ͏̸͇͇̻́̈́́͠
͉̾̀́̾ͅ
̺ͬΒͽͻ;ͯΒͪͪͪͶͳͲͳͻͪͷͰͰ͵ͼͺͶͳ͵ͪͽͳͬͪͽͪͷΖͳͺͻͪ͵ͽͳͪͽͪͻͰͶͰͬͪͽͼͽͪͯͬͰͽͰͻͰͽͼ͵ͳ
ͺͰͻͼͺͰ͵ͽͳͬͳ ͵ͳ ͼࣉ ͯ ͪΒͭͶͰͷͪ ͬͪͱͼͽ Ͳͪ ͺͼͯͬͰͽ ͻͪͲͫͳͻͪΔͰ ͪ ͪͪͽͪ ͼͳͽ;ͪͳΒͪ ͬ
ͼͬͻͰͷͰͳͽͼͬͰͽ
͈ͻͬͰͽͰͻͳΒͪͽͪͪͭͶ͵ͪͶͳͲͪͳΒͪ͵ΒͪͼͰͯͰͼ;ͬͪͪͷͳ͵ͼͯͭͶͫͪͶͳ Ͷ͵ͪͶ 3PCFSUTPO
3PVEPNFUPG
3JU[FS
͊ͺͻͰͯ ͉ͫͰͻͽͼ
͵Ͱͺͽͽ ͪ ͭͶ͵ͪͶͳͲͪͳΒͪ
ͯͪͪͯͷͳ͵ͻͷͪͻ͵Ͱͽͳͭ
ͺͽͯͻͰ͵ͶͪͷͳͻͪΔͰͽͼͽ͵ͳͳ;ͼͶ;ͭͳͬͻͪͲͶͳͳͶ͵ͪͶͳͼͻͰͯͳͳ
ͳͺͪͲͪͻͳ Robertson
ͼͽͻ
͋ͪͰͺͲͪͽͪͼͽͻͪͽͰͭͳΒͪͪ͵ͪͺͳͽͪͶͳͼͽͳ͵ͳͽͼͳͼͽͰͷͬ͵ΒͼͰ
ͺͬͰΖͰ ͭͶͫͪͶͳͽͰ ͺͪͲͪͻͳ ͼͰ ͺͻͳͶͪͭͯ;ͬͪͪͽ ͵ ͪ Ͷ͵ͪͶͳͽͰ ͺͪͲͪͻͳ ͳ ͵;Ͷͽ;ͻͳ ͳͶͳ ͭͶͫͪͶͪ
Ͷ͵ͪͶͳͲͪͳΒͪ Robertson
ͼͽͻ
͉ͪͶͯ ͉ͫͰͻͽͼ
ͼͬͻ;ͬͪΒΖͳ ͼͰ ͪ ͯͼͽ ͷͰ;
ͭͶͫͪͶͽ ͳ Ͷ͵ͪͶͽ
;͵ͪͱ;ͬͪ ͯͰ͵ͪ ͼ ͷͰͪΔͰͽ ͪ ͭͶͫͪͶͽ ͳ Ͷ͵ͪͶͽ ͬ ͻͪͲͶͳͳ
ͭͰͭͻͪͿͼ͵ͳͫͶͪͼͽͳ
ͺͻͳͲͶͰͭ;ͬͪ ͺͻͰͼͽ ͪͭͶ͵ͪͶͳͲͪͳΒͪͽͪ Robertson
ͼͽͻ -
͋Β
ͪͭͶͪͼ;ͬͪ ͯͰ͵ͪ ͳͯͳͬͳͯ;ͳͽͰ ͳ Ͷ͵ͪͶͳͽͰ ͭͻ;ͺͳ ͼͰ ͺͻͳͶͪͭͯ;ͬͪͪͽ ͵ ͭͶ͵ͪͶͳͽ ͼͬͰͽ
ͳ ͭͳ
ͺͻͷͬͳͻͪͪͽͼͬͳͽͰ͵;Ͷͽ;ͻͳͺͼͰͫͼͽͳ
̺ͽͻͪͽͪ Ͱ ͽͰͻͳΒͪͽͪ ͪ ͭͻͫͪͶͳͲͪͳΒͪ ͵Βͪ ͼͰ ͯͰͼ;ͬͪ ͪ ͳͷͺͰͻͳΒͪͶͳͼͽͳ͵ͳͽͰ ͪͷͫͳͳͳ ͪ
ͪͳͳͽͰ
͵ͻͺͻͪͳͳͽͰ
ͻͭͪͳͲͪͳͳͽͰͳͱͰͶͫͪͽͪͯͪͼͰͪͷͰͽͪͽͬͻͪͲͶͳͳͭͰͭͻͪͿͼ͵ͳͫͶͪͼͽͳ
3JU[FS
ͼͽͻ
͋ͰͻͷͳͽͳͷͺͶͳͳͻͪͯͰ͵ͪͬͳͰͰͽͳͽͰͽͳͫͪͻͪͪͽͯͪͳͷͪͪͽͼͬΒͪͷΖ
ͬͶͳΒͪͳͰ
ͳ
ͬ ͷͭ; ͼͶ;ͪͳ ͺͻͿͳͽͽ ͻͪͼͽͰ ͽͽ;͵ͪ ͳ ͽͰͻͷͳͽ ͭͻͫͪͶͳͲͪͳΒͪ
͋Ͱͻͷͳͽ Ͱ ͼͲͯͪͯͰ ͵ͪ͵
ͺͪͻͪͶͭ Ͳͪ ͭͶ͵ͪͶͳͲͪͳΒͪ
ͳͶͳ ͳͽͰͻͺͰͺͽͳͻͪΔͰ ͪ ͭͶͫͪͶͪͽͪ ͳ Ͷ͵ͪͶͪͽͪ
ͽ ͻͰͲ;Ͷͽͳͻͪ ͼ
;ͳ͵ͪͽͳͻͰͲ;ͶͽͪͽͳͬͻͪͲͶͳͳͭͰͭͻͪͿͼ͵ͳͫͶͪͼͽͳ 3JU[FS
ͼͽͻ
̓̈́͌͐͆́ ̹͇͉͇̺̀́ ͭͶͫͪͶͳͲͪͳΒͪ
ͭͶ͵ͪͶͳͲͪͳΒͪ
ͭͻͫͪͶͳͲͪͳΒͪ
ͭͶͫͪͶ-Ͷ͵ͪͶ
ͭͶͫͪͶ
ͺͽͰͼͽͬ.
262
h
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷ
ͼͰͯͳͽͰͷ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸͈͉͇͉̿́̾̓͌̈́͋͌͢ͅ74
̸̸͉͆̾͋̾̾̽͆̾̓͌̈́͋͌̾͢͠ͅ
͌͵Γ;;Β;ΕͳͳΒͰͲͳ͵;ͺͶͳͽͳ͵;͵ͪͫͳͽͪͰͶͰͷͰͽͭͶͫͪͶͳͲͷͪ
ͪͶͳͳ
;ͬͪΔͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
̸͇͉͇̹͇͇̽̾͆́̈́́̓̓̈́͆́̀ͅ͏́̾͠
̸ͪͶͳͲͰ͵ͶͳΒͪͶͳͳͺͼͽ͵ͶͳΒͪͶͳͯͼͪͳͲͷͰΌ;ͻͪͲͶͳͳͽͳͯͻ;ͽͪͬͪ;͵Γ;ͰͰ
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OPWJǀ
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1
djordjevicandjela!gmail.com
263
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͰ͵ͼͺͶͪͽͪͳΒͰͻͪͲͬͳΒͰͳͲͰͷͪΓͪ
ͼͬͰͬͳͰΒͰͺ͵ͻͰͽͪͶͪͻͪͼͺͻͪͬ;ͺͼͽΒͪΔ;͵ͶͳΒͪͶͳ
ͼͪͭͪ;ͽͲͬͺͼͽ͵ͶͳΒͪͶͷ ͼͬͰͽ;
ͲͫͭͰͭͪͼͰͯͪͪͼͼ;ͪͬͪͷͼͺͻͪͼͽͷͽͰͻͳΒͪtͺͼͽ͵
ͶͳΒͪͶͳͲͷͪi
ͯͼͼͪtͺͼͽ͵ͶͳΒͪͶͳͷͼͽ;ͯͳΒͪͷͪi͵ͪͳͽͰͻͯͳͼͳͺͶͳͪͻͳͷͼͽ;ͯͳΒͪ
ͷͪ;͵ͬͳͻ;͵ΒͳͼͰͪͪͶͳͲͳͻͪ͵;Ͷͽ;ͻͪͳͼͽͻͳΒͪ #FSL
ͼͽͻ–
͈ͻͰͼ ͵ͶͳͲͪͳΒͰ
ΒͰ
Ͳͬͪͳ
ͯͪͬ ͲͪͬͻͰ – ͺͰͻͳͯ ͽ͵ͷ ͵ΒͰͭ ΒͰ Ͱ͵Ͷͳ͵ ͲͰͷͪΓͪ ͵ΒͰ ͼ; ͳͷͪͶͰ ͷΕ
ͿͳͪͼͳΒͼ͵;
Ͱ͵ͷͼ͵;
ͬΒ;
ͳͼ͵ͻͳΕͪͬͪͶ ͬͰͶͳ͵ͳ ͫͻΒ ͼͳͻͷͪͳ ͳ ͰͲͪͽͳΕͰͳ
ͲͰͷͪΓͪ
ͳΒͰΒͰͼͽͪͬͳͽͬ;ͭͶͪͬͷͫͳͶͰͫͻͪͲͬͪ͊;ͽͳͪͳͽͪͬͭͺͻͰͼͪΒͰͫͳͶͪ
ͯͪ ͼͰ ͯͻͰΌͰͳͷ ͯͻͱͪͬͪͷͪ ;ͲͷͰ ͽ ͬͳͰ ͳ ͯͪ ͼͰ ;ͲͰͽ ͳͼ͵ͻͳͼͽͳ Ͳͪ ͼͺͼͽͬͰͳ ͪͺͻͰͯͪ͵
̽ͻͱͪͬͰͯ͵ΒͳͼͰ;ͲͳͷͪͶͫͳͶͰͼ; ͼͳͻͷͪͰͿͳͪͼͳΒͼ͵ͳͳͰ͵ͷͼ͵ͳ
ͪͶͳͽͳΒͰͫͳͼͶ;
ͪΒ ͼ ͺͻͳͻͯͳͷ ͫͭͪͽͼͽͬͳͷͪ ͈ͻͳͻͯͳ ͫͭͪͽͼͽͪͬͪ ΒͰ ͫͳͶ ͪͺͻͰͽͰ͵
ͪͶͳ ͳΒͰ ͫͳͶ ͲͪΔͪ
ͼͻͰͯͼͽͪͬͪͳͷͭ;ΕͼͽͳͯͪͼͰͪͳͼ͵ͻͳͼͽͰ̓ͶͳͲͪͽͻͳͼ;ͽͪ͵ͬ;ͼͳͽ;ͪͳΒ;ͬͰͽͳͼ͵ͻͳͼ
ͽͳͶͳ̽ͪͫͳͯͫͳͶͳͽͼ;ͱͰͶͰͶͳ
Ͱͼͽͼ;ͼͰͼͶ;ͱͳͶͳͪͼͳͶͳͷͷͰͽͯͪͷ͈ͪͻͭͼͽͬͪ
;ͫͳͼͽͬͪ
ͷ;ͰΔͪ
͵ͻͬͪͬtͭ;ͰΔͰi ͼͬͪ͵ͰͻͰͬͶ;ͳΒͰͳͺ͵;ͪΒͪͯͫͻͪͰͰ͵ͼͺͶͪͽͳͼͪͭͪͻͯͪ
– ͼͶͳ͵ͪΒͰ͵ͶͳΒͪͶͭͯͫͪͅͰΌ;ͽͳͷ
ͬͯͫͪͯͰͶΒͰͳͬͰͽͻͰͯͬͰ
ͺͪΒͰͽͪ͵ͳͬͪ͵ͪͬ
ͪͳͰ͵ͼͺͶͪͽͳͼͪΔͪͲͪͼͽͪͻͰͳͽͳͪ;Ͳͪͫͻ̸ͪͬͶͳ
ͯͪͶͳΒͰͳͼͪͷͪͰ͵ͼͺͶͪͽͪͳΒͪͽͳͶͪ;
Ͳͪͫͻͪͬ
̓ͪͳ;ͬͰ͵ͯͼͪͯͪ
͵ͶͳΒͪͶͰͼͳͶͰͼ;ͳͲͬͰͶͰͻͪ;ͳ;ͳͼͬͪͽͳͶͰͯͪͳͷͼͰͽͪ͵ͪͬͪͳ
Ϳ;͵ͳͳͼͪΔͪͬͳͰͰͳͼͺͶͪͽͳ͉ͪͽͬͰͳͼ;͵ͫͰͽͻͰͫͪͿͳͪͼͳͻͪͽͳ
ͪ;ͽͷͼͶ;ͪΒ;ͭͬͻͳ
ͷ ͭͻͷͳͷ ͷͪͽͰͻͳΒͪͶͳͷ ͳͲͯͪͳͷͪ ͊ ͫͲͳͻͷ ͪ ͽ ͯͪ ͼ; ͺͻͰͯͬͯͳͳ ͵ͶͳͲͪͳΒͰ
ͺͻͬͳͺͰͶͳͯͪ ͭͬͻͰͯͰͷ͵ͻͪͽͳΒͳ
Γ;ͯͼ͵ͳͷͺͻͪͬͳͷͪͳͼͶͫͯͪͷͪ
ͻͪͬͺͻͪͬͼͽͳͳΒͰͯͪ
͵ͼͽͳ
ͯͽͪͯͪΔͳͪͳͿ;͵ͳͳͼͪΔͪͼͰͳΒͰ;͵ͶͪͺͪͼͬͪͼͽͪͶͷͺͶͳͽͳ͵ͷ̀ͪ͵Γ;
ͪ͵ΒͰ– ͰͽͽͻͰͫͪͷͰΔͪͽͳͅͰΌ;ͽͳͷ
ͰͱͰͶͰΕͳͯͪͷͰΔͪΒ;ͼͰͫͰ
ͼͪͷͼ;ͺͻͷͰͳͶͳͪͳͪ
͵ΒͳΕͰ ͪͼͽͪͬͳͽͳͲͪͺͰͽ͇ͯͶ;ͳͶͳͼ;ͯͪͼͬΒͰ ͻͫͬͰ;ͫͰͯͰͯͪͼ; ͼͶͫͯͳ
ͯͪΕͰͯͼͪͯͪ
ͼͪͷͳ͵ͻΒͳͽͳͼͬΒ;ͼ;ͯͫͳ;ͳͯͪͼͰͳ͵ͬͳͰͰͼͷͰͷͰͪͽͳ;Δͳͬ;;;ͽͻͪΔ;ͺͶͳͽͳ͵;
̽͵ ͼ; ͼͽͪͬͳͳͰ͵ͼͺͶͪͽͳͼͪͳͯͻͱͪͬͪͼͶͪͬͳͶͳͰͲͪͬͳͼͼͽͳ ͼͶͫͯ;
͵ͶͳͲͪͽͻͳ ͼ;
ͬͰΕͺͰͶͳͼͪͼͺͻͬΌͰΔͰͷͬͳͪ͵ͳΒͪ– ͪͷͰͽͪΔͰͷͼͬΒͰ͵;Ͷͽ;ͻͰ
ͼͬΒͳͬͻͰͯͼͽͳͳͼͽͪͬ
ͬͪ
t;ͫͳΒͪΔͰͷi ͼͬͰͭͪͽͰͶͳͳͪ Δͳͬ
;ͳͽͪͬͪΔͰͷͳͯͰͽͳͽͰͽͪͽͻͪͯͳͳͪͶͳ
ͪͻͯͪ͋ΒͰͷͯͰͻͳͫͶͳ͵͵ͶͳΒͪͶͳͲͷͪ
;ͺͪ͵ͬͪ;ͪͻͰͳ
;͵ͻͪͼͳͺͪͺͳͻ͵ΒͳͶͪ͵Ͳͪͬͪ
ͻͪΓ;ͯͰͳͰͺͻͳͷͰͽͳͳͽͼͰͻͪͳΒͰͺͼͽͳͲͪͶͻͪͽͬͳͷͪͳͼ;͵ͫͳͷͪ
͈͵;ͪΒ ͪͷͰͽͪΔͪ ͵;Ͷͽ;ͻͰ ͳ ͬͻͰͯͼͭ ͼͳͼͽͰͷͪ ͳΒͰ ͬͪ ͺΒͪͬͪ
ͳΒͰ ͳͲ;ͷ ͷͯͰͻͭ
ͯͫͪ͠ͼ;ͼͽͪͻͳ̻ͻͳͪͼͽΒͪͶͳͯͪͼͬΒͰͬͻͰͯͼͽͳͳͪͳͱͳͬͽͪͺͻͰͰͼ;ͯͻ;ͭͳͷͪ
ͺͻͬͰͼ
ͽͬͰͺͻͫΓͰͳͷͪͻͯͳͷ͈ͪͲͪͽΒͰͯͪͼ;ͼͬͰͯͻ;ͭͰͪͻͯͰ ͵Βͳͼ;ͷͳͼͶͳͶͳͳͻͪͯͳͶͳͯͻ;
ͭͪͳΒͰ
ͪͲͳͬͪͶͳ ͬͪͻͬͪͻͳͷͪ
ͯͼ ͰͳͬͳͶͳͲͬͪͳͷͪ ͊ͽͪͻͳ ̻ͻͳ ͼ; ͳͷͪͶͳ ͷΕ ͵Β; ͼ;
͵ͻͳͼͽͳͶͳ͵ͪ͵ͫͳͳͻͳͶͳͼͬΒ;͵;Ͷͽ;ͻ;̽ͪͳΒͰͫͳͶͽͪ͵ͬͰͷΕͳ
ͰͫͳͫͳͶͳͷͭ;Εͼͽͳ
Ͳͪ ͽͪ͵ͪͬ ͺͯ;ͬͪͽ ̸͵ ͼͰ ͳͲ ͺͰͻͳͯͪ ͼͽͪͻͰ ̻ͻ͵Ͱ ͬͻͪͽͳͷ ; ͯͬͪͯͰͼͰͽͳ ͳ ͯͬͪͯͰͼͰͽ ͺͻͬͳ ͬͰ͵
ͬͳͯͰΕͰͷͯͪͼͰ;ͼ;ͽͳͳͳͽͪͳΒͰͺͻͷͰͳͶ
ͺͻͷͰͳͶͪͼ;ͼͰΒͰͯͳͼͻͰͯͼͽͬͪͳͪͳͳ
͵ΒͳͷͪͼͰͱͰͶͳͺͼͽͳΕͳͳͼͽͳͳΓ͎ͰͶͰͳͷͯͰͻͭͯͫͪͱͰͶͰͳͼͽ– ͯͪͪͷͰͽ;ͼͬΒͰ͵;Ͷͽ;ͻ
ͰͫͻͪͼͰ
ͪͳͱͳͬͽͪ
ͬͻͰͯͼͽͳͳͼͽͪͬͬͰ
͵ͪ͵ͫͳͷͭͶͳͯͪͯͻͱͰͼͬͰͽͪͯͶͪ;͋ͪ͵
ͪ
ͺͻͳͷͰͻ
; ͼͪͬͻͰͷͰΒ ͶͳͽͰͻͪͽ;ͻͳ ͯͻ;ͽͬͰΒ ͽͰͻͳΒͳ ͼͬͰ ͬͳͰ ͯͫͳΒͪ ͪ ͲͪͪΒ; ͪͪͶͳͲͪ
264
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ ͈ͻͱͳͷͪΔͰ͵;Ͷͽ;ͻͪWT ͪͷͰͽͪΔͰΒͰͯͰ͵;Ͷͽ;ͻͰ
ͫͳͪͻͰ ͺͲͳͳΒͰ ͳͲͷͰΌ; ͇ͻͳΒͰͽͪ ͳ ̀ͪͺͪͯͪ
ͯͼ ͻͪͲͶͳ͵ͪ ͳͲͷͰΌ; tͻͳΒͰͽͪͶͳͲͷͪi ͳ
t͵ͳͯͰͽͪͶͳͲͷͪi #FSL
ͼͽͻ
͠ͰͯͪͯͺͲͪͽͳͪ;ͽͻͪͽͰͽͰͷͰ
̾ͯͬͪͻͯ͊ͪͳͯ
ͼͷͪͽͻͪ
ΒͰͯͪΒͰͯt9***ͬͰ͵ͪ
ͻͳΒͰͽͪͶͳͲͪͷ
ͫͳͶͷͪͳͿͰͼͽͳͳͶͳͶͪͽͰͽͳ
ͫͳͺͬͰͲͪͼͪ͵ͶͳΒͪ
ͶͳͲͷͷͳͺͼͽͪͲͪͺͪͯͳͪͳͯͷͳͪͳΒͰ
ͻͰͼͽͻ;͵ͽ;ͻͳͼͪΔͪͳͬͶͪͯͪΔ͇ͪͻͳΒͰͽͷi ͺͻͰͷͪ
#FSL
ͼͽͻ
͆ͪͽͰͷͰΓ;ͬͪ͵ͬͭͼͽͪͬͳͽͪ
;ͼͳͶ͵ͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͼͰͺͼͰͫ
ͳͲͯͬͪΒͪΒ;͵Ͱͺͽ;ͪͶͰͻͪͲͶͳ͵ͰͳͲͷͰΌ;ͼͪͬͻͰͷͰͭͺͻͰͼͪͬͰͼͽͰͻͳͲͪͳΒͰͳͺͻͰͼͪͳͼͽͰͻ
ͳͲͪͳΒͰ̺ͰͼͽͰͻͳͲͪͳΒͪͼͰͷͱͰͯͻͰͯͳͽͳ͵ͪtͽͻͰͯͺͻͰ;ͲͳͷͪΔͪͯͷͳͪͽͳͳͯͰͪͶͪͳͬͻͰ
ͯͼͽͳͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰͯͼͽͻͪͰͺͻͳͺͪͯͳ͵ͪͯͻ;ͭͳ͵;Ͷͽ;ͻͪͳͳͬͳͶͳͲͪͳΒͪi 1BOUFMJDJ
ES
ͼͽͻ
͇ͬͪΒͽͰͻͷͳͼͰ͵ͻͳͼͽͳͳ;ͺͲͳͽͳͬͷͳ;ͰͭͪͽͳͬͷͲͪͰΔ; ͳͼͽ
ͼͽͻ
͊ͯͻ;ͭͰͼͽͻͪͰ
ͳͼͽͰͻͳͲͪͳΒͪΒͰͼ;ͺͻͽͪͺͻͰͼͳͭͶͰͯͪͼͰ;ͽͰͱΔͪͷͪ͵ͪͻͰͭͳͪͶͷ
ͺͬͰͲͳͬͪΔ;ͲͰͷͪΓ͈ͪͪͳͿͳ͵ͭͻͰͭͳͪ 5SBNPØMKBOJO
ͼͽͻ
͈ͼͶͰͯΔͳͬͰͶͳ͵ͳͺ͵;ͪΒͪͷͰͽͪΔͪ͵;Ͷͽ;ͻͰͺͰΒͰͺͰͯͰͼͰͽͳͳͰͲͯͰͼͰͽͳͭͯͳͪͯͬͪ
ͯͰͼͰͽͭ ͬͰ͵ͪ ͳ ͽ ͯ ͼͽͻͪͰ ͊ΒͰͯͳΔͰͳ ̸ͷͰͻͳ͵ͳ ̽ͻͱͪͬͪ ; ͯͪΓͰͷ ͽͰ͵ͼͽ; ̸͊̽
– ͺͻͰͼ
ͺͲͪͽ͵ͪ ͬͰͼͽͰͻͳͲͪͳΒ̸ͪ͊̽ͼ;ͳͼ͵ͻͳͼͽͳͶͰ ͼͬΒ;ͺͶͳͽͳ͵;
Ͱ͵ͷͼ͵;
ͿͳͪͼͳΒͼ͵;ͳ
ͬΒ;ͷΕͳ͵ͻͰ;ͶͰ;t͵;Ͷͽ;ͻͼͬͪΒͪΔͰͼͬͰͽͪi͈ͻͬͳͰ͵Ͷͳ͵ͯͰͰͳΒͪͳͳͶͼͰ ͯͪΕͰ;
ͽͷͰͺͽͺ;;ͼͺͰͽͳͅͰΌ;ͽͳͷ
ͯͪͪΔͪͯͰͪͬͪΔͪͭͬͻͰͼ;ͺͻͽtͪͅͰͬͳi ͬͰͼͽͰͻͳͲͪͳΒͰ
ͫͳͶͳ ͼ; ͪ ͳ ͼͪͯͪ ͼ;
͎Ͷͳͬ;ͯ
tͅͰ͵ͯͪͶͯͼi
ͷͯͳ ͽͻͰͯͬͳ
͵͵ͪ-͵Ͷͪ
ͷ;Ͳͳ͵ͪ ͈ͷΕ;
ͺͻͳͬͶͪͳ ͳ Ͳͪ ͭͶͰͯͪΔͰ tͶͪ͵ͳi ͿͳͶͷͬͪ
͵Βͳ ͼ; ͷͪΔͰ-ͬͳͰ ͻͪΌͰͳ ͺ ͳͼͽͷ ͺͻͳͳͺ;
;ͼͺͰͶͳͼ;ͯͪͰͭͶͰͼ͵ͳΒͰͲͳ͵ͯͯͪͽͪͷͰͽ;ͼͬͰͽ;͆ͰͻͰͽ͵ͼ;ͳ͵ͻͳͼͽͳͶͳͲͪͼͺͼͽͬͰ;ͺͻ
ͷͳΒ;
ͬͰͶͳͪΔͰ
ͺͻͪͬͯͪΔͰͼͬΒͳͺͼͽ;ͺͪ͵ͪͳͻͪͽͳͳͽͰͻͬͰͳΒͪ
ͺͻͰͯͼͽͪͬΓͪΔͰͼͰͫͰ͵ͪ
ͫͰΕͪͭͪͻͯͪ͵ΒͳΕͰͼͺͪͼͳͽͳͼͬͰͽ͆ͳΒͰͻͰͽ͵ͼͽͳͯͪͼ;ͿͳͶͷͬͳͷͪͪͼͽΒͪͶͳͯͪͼͬΒͰͰͺ
ͻͳΒͪͽͰΓͰ ;ͭͶͪͬͷ ͉;ͼͰ ͳ ̓ͳͰͲͰ
ͺͻͰͯͼͽͪͬͰ ͵ͪ ͲͶͳ͵ͬͰ ͳ ͼͬͰͺͽ; ͺͪͼͼͽ ́ ͯͪͪͼ ΒͰ
ͪΒͺͺ;ͶͪͻͳΒͪͷ;Ͳͳ͵ͪ ͵ΒͪͯͶͪͲͳͼͽͳ ͺͻͼͽͻͪ ͉ͪͯͳͼͰ ͼͬͰͽͼ͵ͳ ͺͺ;Ͷͪͻͳͷͷ;Ͳͳ͵ͳͷ
ͲͬͰͲͯͪͷͪ
͵ΒͰͼͬΒ;ͼͶͪͬ;
ͳͲͷͰΌ;ͼͽͪͶͭ
ͯ;ͭ;Β;ͷͰͯͳΒͼ͵ΒͷͪͳͰͻͳΒͳ͵Β;ͺ͵ͻͰΕ;̸̸͊̽͵
ͼͰ ͷͪͶ ͬͳͰ ͫͻͪͽͳ ͺͪͱΔͪ ͪ ͽͰ͵ͼͽͬͰ ͳ ͼͺͽͬͰ ͽͳ ͳͲͬΌͪͪ ͪͯͪͅ
͉ͳΒͪͪ
̾ͷͳͰͷ
ͦͰͳͿͰͻ̈́ͺͰͲ
ͳͭͶͰͯΒͰͯͪͼͬͳͳͪͽͪΒͪͳͪΓ;ͳͼͽͰͺͻ;͵Ͱ ͳ ͽͪ͵ͺͻͰͯͼͽͪͬΓͪΒ;
ͪͷͰͻͳ͵ͳͪͳͱͳͬͽͪͶͳͰ;ͼͰ͵ͼ;ͪͶΒͼͶͫͯͳ
ͶͰͺͷͳͶͪ͵ͷͱͳͬͽ;
ͬͰͶͳ͵ͳͷ͵;Εͪͷͪ
ͼ͵;ͺͳͷ ͪ;ͽͷͫͳͶͳͷͪ
ͬ; ͌͵ͻͪͽ͵ – ͪͷͰͻͳ͵ͳ ͼͪ ̾ͽͳ ̻ͳͯͰͼ ΒͰ
ͽͪ͵ΌͰ
ͼͬΒͳͷ
ͳͼͽͻͪͱͳͬͪΔͰͷ
ͯͪͯͲͪ͵Γ;͵ͪͪͷͰͻͳ͵ΒͯͷͳͪͳΒͳͼͬͰͽͷ
ͺͻͰͼͬͰͭͪͪͰ͵ͷ
ͼ͵ͷ
ͭͰͺͶͳͽͳ͵ͷͳ͵;Ͷͽ;ͻͷͺͶͪ; ͼͽͻ
ͅͰΌ;ͽͳͷ
Ͱ ͼͰΕͪ ͼͰ ͼͪͷ ͱͰΓͪ ̸͊̽ ͯͪ ͪͷͰͽ; ͼͬΒ; ͵;Ͷͽ;ͻ; ́ ͯͻ;ͭͰ ͫͭͪͽͰ ͯͻͱͪͬͰ
͆Ͱͷͪ͵ͪ
̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪ
͍ͻͪ;ͼ͵ͪ
̓ͳͪ
͉;ͼͳΒͪ
ͺ͵;ͪͬͪΒ;ͳͼͽ
ͼͪͷͼ;Δͳͬͪͪͼ
ͽΒͪΔͪͼͶͪͫͳΒͰͭͳͽͰͲͳͽͰͽͪ
ͼͻͪͲͷͰͻͷΕͳ͵Β;ͺͼͰͯ;Β;́ͺͪ͵
ͽͰͷͻͪ;ͱͲͪͳͽͳͯͪ
ͳͳͷͪΒ;ͺͻͳͷͪͻ;ͽͰͯͰͳΒ;ͯͪͼͬΒͰ͵;Ͷͽ;ͻͰ;ͳͰͯͷͳͪͽͳͷ
ͬͰΕͽͷͱͰͫͳͽͳͪͳ
ͯͪ ͼͰ ͯͫͻͪͰ ͯ ͺͻͰͼͪ ͬͰͼͽͰͻͳͲͪͳΒͰ
͵Βͳ ͳΒͰ Ͳͪͫͳͪ ͳ Δͳͬ ͯͬͻͳͽͰ ͋ͪ͵ ͼͰ
ͯͪͪͼ͵ͪͬͳͰͽͻͳ͵;Ͷͽ;ͻͰͳͲͪͫͪͬͰͳͲͯͬͪΒͪΒ;͎ͭ̓ͭ
ͅ;ͷͫͪΒ
̓ͪͳͻ͠Ͱͯͪͯͪͳͪ
ͺͻͷͬͳͼͪΔͪͪͳͪͶͳ͵;Ͷͽ;ͻͳͬͻͰͯͼͽͳ͵ΒͰͷͺͻͳͫͰͭͪͬͪΒ;ͺͷͰ;ͽͰͯͻͱͪͬͰͭͶͰͯͪͼͰ
; ͫͻͪͲͬͪΔ;
ͯͼ
ͼͽͳͺͰͯͳͻͪΔ; ͼͽ;ͯͰͪͽͪ ͳͻͷ ͼͬͰͽͪ ͈Ͳͪͽ ΒͰ ͯͪ ͬͰͶͳ͵ͳ ͫͻΒ
ͼͽͻͪͪͪͯͶͪͲͳͪͼͽ;ͯͳΒͰ; ͺͷͰ;ͽͰͯͻͱͪͬͰ
ΒͰͻͰͯͪΒ;ͺͬΓͰͳͺͻͳͬͶͪͰͼͽͳͺͰͯͳΒͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆ͪͳͬͫͳͫͳͶͬͰͻͬͪͽͳͯͪΕͰͫͳͶ͵ͿͳͪͼͳͻͪͽͳͼͽͻͪͰͳͲͼͺͼͽͬͰͭͫ;ΘͰͽͪͼͪͷͲͪͽ
ͽͼͰͲͪͶͪͱͰͲͪͬͻͰͯͼͽͳ͵ͼͷͺͶͳͽͳͲͷͪͳͲͪͽͽͱͰͶͳͯͫͻͼͬͳͷΓ;ͯͳͷͪͬͭͼͬͰͽͪ
͊;ͽͳͪΒͰ;ͽͷͰͯͪΒͰͽͬͰͷͪͯͫͪͻͪͳͯͪͼͰ͵;Ͷͽ;ͻͳͫͻͪͼͳͺͻͰͰͼ;ͼͽͪͽ͵;ͼͬͰͽͪ
͆ͪΒͫΓͳ ͳ ͪΒͬͻͰͯͳΒͳ ͼͽ;ͯͰͽͳ ΕͰ ͯͫͳͽͳ ͼͽͳͺͰͯͳΒͰ Ͳͪ ͼͽ;ͯͳͻͪΔͰ ; ͳͼͽͻͪͼͽͬ; ; ͬͷ
ͼͶ;ͪΒ;ͭͬͻͳͷͪΒͰΕͰͺͻͰͼͽͳͱͳͷ;ͳͬͰͻͲͳͽͰͽͳͷͪ
͇ͳΕͰ;ͽͳͷͯͻͱͪͬͪͷͪͺͻͬͰͼͽͳ
Ͱ͵Ͷͳ͵ͭͯͳͪͳͲͪͽͬͻͰͷͰΕͰ;ͼͬΒͳͽͳͯͻͰΌͰͰ͵;Ͷͽ;ͻͰͬͻͰͯͼͽͳͳͫͻͪͼͰͺͪͪΔͪ
ͽͪͷΔͰͭͪͻ͇ͯͪͬͼͰͺͼͰͫͯͼͳͪͰͼͽ;ͯͰͽͰ͵ΒͳͯͶͪͲͰͳͲͼͳͻͷͪͳΒͳͳͰͻͪ
ͲͬͳΒͰͳͲͰͷͪΓͪ
;͵ΒͳͷͪͷͪͶͽͪͿ;͵ͳͳͰ͵ͪ͵ͽͻͰͫͪ͆ͪΒͰΕͰͼͰͼͷͪͽͻͪͯͪΒͰͻͪͲͶͭ
ͶͰͭͯͻͱͪͬͭͳͯͻ;ͽͬͰͭͼͽͪΔͪ;ͺͽͰͽͽΓ;ͯͳͰͭ;Β;ͺͭͻͰͰͬͻͰͯͼͽͳ
ͯͼ
Ͱ͵ΒͰͳͷͰͯͲͬΓͪͬͪΒ;ͯͪͺͻͼͺͰͻͳͻͪΒ;ͳͳͯ;ͪͺͻͰͯ́ͪͰ
ͽͳΒͰͼͽͰΒͰͯͪͯͺͻͺͪͭͪͯͳ
Ͳͪͭͬͻͳ͵ͪ ͭͶͫͪͶͳͲͷͪ – ;ͫͰͯͳͽͳ Γ;ͯͰ ͯͪ ΕͰ ; ͷͯͰͻͷ ͼͬͰͽ; ;ͼͺͰͽͳ ͼͪͷ ͪ͵ ͺͻͳͬͪͽͰ
ͷͯͰͻͰ ͽͻͰͯͬͰ ̸͵ ͼͰ ͼͽ;ͯͰͽͳ ͬͻͪͽͰ ; ͼͬΒ; ͯͷͬͳ; ͼͪ ͼͽͰͰͳͷ ͲͪΔͰͷ ͳ ͷͪΔͰ ͳͶͳ
ͬͳͰͳͲͷͰΔͰͳͷͼͬͪͽͪΔͳͷͪ
ͳΕͰͪͼͽΒͪͽͳͯͪͪ;ͰͺͻͳͷͰͰ;ͺͻͪ͵ͼͳͳͽͪ͵ͺͻͷͰͰ
ͼͬΒͰ͵Ͷͳ;͋ΕͰͳͷͺͼͰͫͺΕͳͲͪͻ;͵ͷͪ͵ͫ;ͯ;ͪͬͪͱͳͷͳͯͻ;ͽͬͰͯͭͬͻͳͷ
ͺͲͳͳΒͪͷͪͳͪ͵ͫ;ͯ;ͳͷͪͶͳ;ͭͶͰͯͷͰΌ;ͼͬΒͳͷͼ;ͪͻͯͳͳͷͪ͌ͽͷͼͶ;ͪΒ;
ͷͭͳΓ;ͯͳͫͳ
ͼͰͬͯͳͶͳΔͳͬͳͷͺͻͳͷͰͻͷ͆ͪͽͪΒͪͳͫͳͼͰ͵;Ͷͽ;ͻͰͬͻͰͯͼͽͳΒͰͯͰͯͻͱͪͬͰ͵Ͷͳ͵-
ͽͶͳ͵ͺͻͰͰͶͰ;ͯͻ;ͭ;ͯͻͱͪͬ;
̀ͪͽΒͰͯͪͯͻͱͪͬͪͪͼͽΒͳͯͪͪͷͰͽͰͼͬΒ;͵;Ͷͽ;ͻ; ͐ͳͷͰΒͰͳͲͪͲͬͪͪ ͺͽͻͰͫͪͯͪtͼͬͳ
ͯͻ;ͭͳͫ;ͯ;͵ͪΒͪi ͆ͪͷͰͽͪΔͰͷͼͺͼͽͬͰͰ͵;Ͷͽ;ͻͰͯͻ;ͭͳͷͪ ͪͺͯͽͳͷͼͰͺͯͻͪͲ;ͷͰͬͪͳͬͻͰͯ
ͼͳͼͳͼͽͰͷͳͪͳͱͳͬͽͪ;ͺͽͰ
ΒͰͯͪͯͻͱͪͬͪͯͫͳΒͪͷͭ;Εͼͽͯͪ͵ͽͻͶͳͰͯͻ;ͭͰͳͯͪ
Δͳͷͪ;ͺͻͪͬΓͪ ̓ͪͯͪͼͬͰͺͯͻͰͯͳͼͰͫͳͳ͵ͪͯͪ;ͳͳͯͪͼͬͳͰͰͳͼͽͰͬͻͰͯͼͽͳ
ͯͪͰͷͪͺͻͰ
ͺͻͰ͵ͪͲͪͪͷͰͽͪΔͰͯͻ;ͭͳͼͪͯͻͱͪΒͪ͆ͪͺͻͳͷͰͻ
ͯͻͱͪͬͪ͵Βͪͽ;ͼͺͰͷͱͰͰͼͷͰͽͪͯͪͳͻͳ
ͼͬΒ;ͿͳͶͷͼ͵;
ͷͯ;
ͺͻͰͻͪͷͫͰ;ͳͯ;ͼͽͻͳΒ;
͵ͪͳͼͬͰͼͽͪͶͽͯͬͯͳͯͰ͵ͷͼ͵ͭͳ
ͿͳͪͼͳΒͼ͵ͭͪͺͻͰͽ͵ͪ͆ͪͽͪΒͪͳͪͺͼͽͪΒͰͼͬͰͫͭͪͽͳΒͪͳͷΕͳΒͪ
ͪͼͽͪͶͳͼͬͰͬͳͰͺͼ
ͽͪΒ;ͲͪͬͳͼͳͯΔͰͰ Ͱ
ͷͳͶͼͽͳ͈ͽͷ
ͺͻ;ͱͪΒΒͼͰͷͭ;Εͼͽͯͪ;ͰΔ;ΒͰͳtͷͳͶͼͻͯͺͻͳ
ͼͳΓͪͬͪi
ͯ͵ͼ;ͼͬͳͼͽͪͶͳͼͪͽͰͻͪͳ;Εͪ͵
͠ͰͯͪͯͪͳͪͯͪͼͰͪͷͰͽͰ͵;Ͷͽ;ͻͪͳͽͪ͵ͺͻͷͰͳͳͯͰͽͳͽͰͽΒͰͯͭͪͻͯͪΒͰͼͽͰͳͽͪΒ
ͯͪ ͼͰ ͼͽͪͬͳͽͬ ;ͫͰͯͳ ͯͪ ͼ; ͺͻͼͺͰͻͳͽͰͽ ͳ ͫΓͳ ͱͳͬͽ ΒͰͯͳ ͷͭ;Εͳ ͪ͵ ͼͰ ͺͻͳͬͪͽͰ
ͷͯͰͻͳ ͽͻͰͯͬͳ t̓ͶͳͲͪͳΒͪ
͵ͪ͵ ͵Ͷͪͼͳͪ
ͽͪ͵ ͳ ͬͪ
;ͬͰ͵ ͳͷͪ ͼͶͳͳ ͼͰͪͻͳ
͆ͪͻͯ͵ΒͳͽͻͰͫͪͯͪͼͰ͵ͶͳͲ;ΒͰͪΒͺͻͰͼͰͺͻͭͶͪͪͬͪͲͪͼͽͪͶͳͷ
ͬͪͻͬͪͻͼ͵ͳͷ
ͰͻͰͽ͵ͳ;ͫͳ
ͪͷͪͳ͵ͪͳͫͪͶͳͷͪ͆ͪͻͪͬ
ͼͬͰͼ;ͯͰͺͻͪΕͰͰͼ;ͳͺͻͳͪͷͪͯͫͻͳͷͪͷͰͻͪͷͪ͵ͶͳͲͪͽ
ͻͪi ̸ΌͰͶ͵ͬͳΕ
ͼͽͻ
͋ͼͰͷͱͰͯͰͿͳͳͼͪͽͳͼͳͽͪͭͷͷͺͻͷͰͪͼͬͰͼͽͳ
t͌ͺͽͻͰͫͳΕͰͷͼͬͰͽͳͷͪͷ
ͼͬͰͲͶͪͽ
ͼͬͪͷͪͽͰͻͳΒͪͶͪͼͻͰͯͼͽͬͪͳͫͶͪͭͪͪͫͷͪΔͳͬͪΔͰ
ͳͲͪͽ;ͺΓͳͬͪΔͰΓ;ͯͳ͡;ͯͼ͵ͳͷͲͪ͵ͳͼͬͰͼͽͷͱͰͯͪͼͰͷͰΔ͈ͪͼͰΒͪͬͳͪͽͷͺΓ;ͪͼ
ͷͳ
ΕͰͷͳͷͰͺͻͳͷͰͽͲͪͷͰͳͽͳͱͳͬͽͰͬͻͰͯͼͽͳͿͪͶͼͳͿͳ͵ͪͽͳͷͪͳͪͽͰͻͪͽͳͳͯͪͬͰͻ;Β;;ͽͰ
ͬͻͰͯͼͽͳi – ̸ͶͰ̽ͪͶͼ
ͼͳͬͪ͏̸́ͳΔͰͺͻͬͳͯͳͻͰ͵ͽͻ ͋ͬͻͯͳͳΕ
ͼͽͻ 16).
̺ͰͷͪͰͿͳ͵ͪͼͪͪͳͯͪͼͰͺͷͰ;ͽͺͼͽͳͭͰΒͰͼͽͰͻͪͯͪͷͰͯͳΒͼ͵ΒͺͻͺͪͭͪͯͳͅͰͯͳΒͳ
ͼ; ͳͲ;ͲͰͽ ͷΕͳ ͵ͻͰͪͽͻͳ ͬͻͰͯͼͭ ͼͳͼͽͰͷͪ ; ΒͰͯͷ ͯͻ;ͽͬ; ͳ ͵Ͷͳ͵ ͭͯ Γ;ͯͳ ͫͳͶͳ
266
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ ͈ͻͱͳͷͪΔͰ͵;Ͷͽ;ͻͪWT ͪͷͰͽͪΔͰΒͰͯͰ͵;Ͷͽ;ͻͰ
;ͫͰΌͰͳ ͯͪ ͷͰͯͳΒͳ Ͱ ͷͭ; ͯͪ ;ͽͳ; ͪ Δͳͬ; ͺͻͰͯͼͽͪͬ; Ͱ͵ͷ ͯͭͪΌͪΒ;
Ͱ͵Β ͼͫͳ ͳͶͳ
ͪͳΒͳ
ͽ
ͪͱͪͶͼͽ
ͳΒͰͳͼͽͳ̺ͪͰͶͳ͵ͳͺͻͰͪͽͯͰͶ͵;ͺͭ;ͽͳͪΒͪ͵ΒͳͷͰͯͳΒͳͳͲͬͻͰ
ΒͰͼͽͰ;ͯͷͰ;ͰͼͬͰͼͭ́ͽͰͻͰͼͪͽΒͰͫͻͪͽͳͽͳͺͪͱΔ;ͪͺͶͪͰͽͪͻͺͺ;Ͷͪͻͪͻͽͪͳ
ͿͳͶͷ ͊;ΌͰͻ ̹ͫ
͵Βͳ ͼͰ Ͱͷͳͽ;ΒͰ ͳͻͷ ͼͬͰͽͪ ̸͊̽
̈́ͪͽͳͼ͵ͪ ̸ͷͰͻͳ͵ͪ
͑ͺͪͳΒͪ
͍ͳͼ͵ͪ
͈Γͼ͵ͪ
͊ͻͫͳΒͪ
͎ͻͬͪͽͼ͵ͪ
̻ͻ͵ͪ
͉;ͼͳΒͪ
͆ͪͺͻͪͬΓͰΒͰͽͪ͵ͯͪΒͰͳͽͰͻͰͼͪͽͪͼͬͳͷͪ
͵ͪ͵
ͯͰͳ
ͽͪ͵ͳͯͻͪͼͶͳͷ͇ͪͽͼͰͷͱͰ Ͳͪ͵Γ;ͳͽͳΒͰͼͽͰͯͪͼͰΔͳͷͰͿͻͼͳͻͪΒ;ͯͻͰΌͰͰͬͻͰͯ
ͼͽͳtͷͯͰͻͭ̀ͪͺͪͯͪi͆ͪͳͷͰ
ͳ͊;ΌͰͻ̹ͫͳ͈ͪͽͻͳ͵ ͯͬΒͳͪͭͶͪͬͳΒ;ͪ͵ͪ;ͻͽͪͷ
ͿͳͶͷ;
ͺͻͰͯͼͽͪͬΓͰͳͼ;͵ͪͷ;͵ͪͻͳ͌ΒͰͯΒͯͰͺͳͲͯͪ͊;ΌͰͻ̹ͫͲͪͺͳΔͰͯͻ;ͱͰΔͰͼ
ͯͰͪ͵ͷ͵ΒͳΒͰͪͺͻͪͬΓͰͯͼͪͺ;ͳͰ͊ͫͲͳͻͷͪͽͯͪͰͲͪͭͯͰͼ;ͷ;ͻͯͳͽͰΓͳ
ͪͺͻͳͽͷ
ͭͪΒͰͺ;ͲͪͬͶͰ
ͼͰͼͪͱͪͶͳͳͯͶ;ͳͯͪͭͪ;ͼͬΒͳͅͰΌ;ͽͳͷ
ͽͰͳͳͼͪͷͼͽͪͶ
ͬͰΕͼ
͈ͪͽͻͳ͵ͷ
ͽͪ͵ͯͪͳͺͼͽͪΒ;ΔͰͭͬͳͻͯͳͽͰΓͳ ͼͰͽͳͽͰͼͰͯͪͼ;ͳ͊;ΌͰͻ̹ͫͳ͈ͪͽͻͳ͵ͷ;
͵ͪͻͳ
͋ͪ͵ͼͰͪͪͻͰͶͳ͵ͳͺͻͪ͵ͽͳͰͺͻͳͷͰͽͪͪͳͺ;ͫͶͳͳtͼͰͻͬͳͻͪiͳͯͰΒͪͷ
ͼͰ͵ͼ;ͪͶͳͲͷͪ
ͪͼͬͰͽ͵ͻͲͺͻͳͳͺͰ;ͷͪͼͽͳͳͯͫͻͳͼͽͬͪ͊;ΌͰͻ̹ͫͻͪͯͳ;ͻͰͼͽͻͪ;;
͵ΒͰͷΒͰͭͶͪͬͪͻͪͪͪͷͫ;ͻͭͰͻ ͼͰͽͳͽͰͼͰͼͪͯͪtͅͰ͵ͯͪͶͯͼiͻͰͼͽͻͪͪ
͇ΒͰͺͻͳ͵ͪͲͪ͵ͪ
;Ͳͻͪͻͪͯͳ͵͵ΒͳΒͰ ͼͺͻͰͷͪͯͪͯͪΕͻͪͯͳͲͪͷͪͶ;ͺͶͪͽ;ͳͺͻͳͽͷΒͰͬͰͷͪͼͻͰΕͪͲͫͭ
ͽͭͪ͆ͰͻͰͽ͵ͽͻͺͳ;ͬͻͰͯͰͯͼͬͭͭͪͲͯͰ͵ΒͳΒͰͺͼͰͯ;ͽͬͰͷ
ͪͶͳͼͬͰͽͼͽͳ͵ͳͺͯͼͳ
ͲͪͽͽͬͶͳͼͬΒͺͼͪͻͽͳΓΘͳΒͰ
ͼͷͪͽͻͪͯͪΒͰͻΌͰͲͪͽͳͯͪͰͲͪͼͶ;ͱ;ΒͰͳͽͪͫΓͰ.
ͪ͠ͼ ΒͰ ͵ͪ͵ͬͰ ͼͰ ͺͻ;͵Ͱ ͪΓ; ͬͳͷ ͻͽͪͳͷ ͿͳͶͷͷ
͵Βͳͷ ͼ; ͺͳΔͰͳ ͷͭͳ
ͪ ͺͼͰͫ
ͯͰͪ
͵ΒͷΒͰͪΒͶͪ͵Ͱͷͪͳͺ;Ͷͳͼͪͽͳ
̻ͳͯͰͼ ͪͬͯͳ ͯͪ tͷͭͪ ͳͯ;ͼͽͻͳΒͪͶͳͲͬͪͪ ͯͻ;ͽͬͪ
ͷͰΌ;ͽͳͷ
ͺͼͽͪΒ; ͼͬͰ ͬͳͰ
͵;Ͷͽ;ͻ ͻͪͲͶͳͳͽͪ
ͳͶͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͺͻͰͼͳ͵ͪ ͽ ͼ; ͻͺͼͽͬ
͵ͶͳΒͪͶͳͲͪͷ
ͻͪͽ
ͷͳͭͻͪͳΒͰͳͼͪͬͻͰͷͰͪͭͶͫͪͶͳͲͪͳΒͪͯͬͰͶͳͼ;ͯͽͭͪͯͪΒͰͼͽͪͬͳͽͬͺͰͶͯͪͺͻͰͶͪͲͳ
ͳͲΒͰͯͰͲͰͷΓͰ;ͯͻ;ͭ;ͳͯͪͪͼͽͪΔ;ΒͰͬͪͺͯͻ;Βͪ͋ͯͪΓͰͯͬͯͳͯͺΒͪͬͰͯͻ;ͽͪͬͪ͵Βͪͼ;
͵;Ͷͽ;ͻͰͷͰͪͬͳͰ
ͽͲͪͳͯͪͼͰͼͽͪͬͳͽͬ;ΔͳͷͪͼͪͼͽΒͳͯͳͲͬͰͼͭͫͻΒͪͭͻ;ͺͪ͵ΒͰ
ͳͷͪΒ;ͻͪͲͶͳͳͽ͵;Ͷͽ;ͻ
Ͱͽͳ͵ͳΒͰͲͳ͵ͲͪͶͰΌͰi (JEFOT
ͼͽͻ
ͅ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳ
ͲͪͷΒͰͺͪͻͶͪ͵ΒͪͼͰͰͼͽ͵ͻͳͼͽͳ͵ͪ͵ͫͳͼͰͺͻͳ͵ͻͳͶͪͪͷͰͻͪͷͭͰͳͲͪͳΒͰ͵;Ͷͽ;ͻͰ͆ͪͳͷͰ
ͬͯͰΕͰ Ͷͳͼͽͳ ͷΕͳ ͲͰͷͪΓͪ ͪͷ Ͱͼͽ ͭͬͻͰ ͵ͼͷͺͶͳͽͳͲͷ;
ͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͷ
ͼͬͰͽ;ͳΔͳͬͷͪͼͽΒͪΔ;ͯͪͼͽͬͪͻͰͬͰͳͯͰͪͶͰͅͰΌ;ͽͳͷ
;ΔͳͬͳͷͪͷͰͻͪͷͪͳΒͰͼͬͰͫͪ
ͽͪ͵tͷ;Ͷͽͳi ͵ͪ͵ͳͺ͵;ͪͬͪΒ;ͯͪͪͷͺͻͰͯͼͽͪͬͰ̽ͼͪͯͪΔͪͺͻͪ͵ͼͪͳͳͼ͵;ͼͽͬͼ;ͺ͵ͪͲͪͶͳ
ͯͪΒͰͽͰͯͰͳΒͪͼͽͬͪͻͪΔͪͽͲͬͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͭͼͬͰͽͪ
ͭͯͰͳͷͪͷͰͼͽͪͲͪͼͬͰͳͼͬͪ͵ͭͪ
ͷͭ
ͷͭͰͳΒͪͰͭͽͼͰͪͺͻͬͳͺͭͶͰͯͳͳt̓ͪͯͪͼͰͭͬͻͳͷͭͰͳͲͪͳΒͳ͵;Ͷͽ;ͻͰ
ͭͻ;ͺͪ
ͪ;ͽͻͪͬͪΒͺͻͰͼͲͪͪͬͪͬͰͼͽͰͻͳͲͪͳΒͷ
ͯͼͭͬͻͳͯͷͳͪͳΒͳ ͵;Ͷͽ;ͻͳͷͯͰ
Ͷͪ
ͬͻͰͯͼͽͳ ͳ ͳͯͰΒͳ ͵Ͱͺͪͽͪ Ͳͪͺͪͯͳ ͵;Ͷͽ;ͻͪ ̀ͪͺͪͯͪ ̾ͬͻͺͪ ͳ ͊ͰͬͰͻͪ ̸ͷͰͻͳ͵ͪ
i
͊ͽͪΒͰͬͳΕ
ͼͽͻ
͋ͬͻͳͬͰͳͯͰΒͰͳͼ;ͫͳͶͳͳͻ͵Ͱͻ;͵Ͱ͵ͪͯͪͼ;;ͺͳͽͪΔ;ͷͭͳ
ͪͻͯͳͳͯͻͱͪͬͰ ͪͻͳͽͼͳͻͷͪͳͳͺͽͺ;ͫͰͼͺͷΕͳ
ͳΔͳͬtͷͰͼͽͺͯͼ;Ͱͷi
͆ͪͺͬͻͳ;ΒͰͳͼͺͶͳͬͪͶͪͱͰΓͪͷΕͳ͵ͪͯͪ;ͭ;ͰͻͪͲͶͳͳͽͼͽͳͳ͵;Ͷͽ;ͻͰͳͯͰͽͳͽͰͽͰͳͪ
ͽͪΒͪͳͺͽͺ;ͺͻͫͰͷͳͶͳͰΓ;ͯͳ͊ͬͰͼͳͯͪͽͰͷͭ;ͼͪͷͳ
ͳͼ͵ͻͳͼͽͳͶͳͼ;ͺͷΕ
ͺΒͰͯͳͪͪ͵Βͳͼ;ͲͪͻͪͯͻͪͲͶͳͳͽͳͶͳͳͳͽͰͻͰͼͪͫͳͶͳͼͺͻͰͷͳͯͪͪ;ͯͰͼͬΒΒͯͻͱͪͬͳͳ
ͼͬͷͪͻͯ;̸ͽͳΕ
ͳͪͲͳͬͪ͵ͷͺͻͪͯͻͳͷͪ
ͪͶ;ͯͳͻͪΒ;Εͳͪ̓ͳͰͲͰͳͲͺͰͻͳͯͪ9*9
267
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬͰ͵ͪ
͵Βͳͼ;ͼͽͻͪͳͷͽͻͭͬͳͷͪͺͷͪͭͪͶͳͯͪͼͬͪΒͪΒ;͵ͳͰͼ͵ͽͻͱͳͽͰͳͽͪ͵ͪͼͳͶͳͭͻ
ͷ; ͽͰͽ; Ͷ͵ͪͶͷ ͼͽͪͬͳͽͬ; ͇ ͽͷͰ ̸ͽͳΕ ͵ͪͱͰ ͯͪ t̓ͪͻͪ-ͅ;ͻͲͳͪ ͵ͰͺͳΒͪ
ͯͰͷͽͪͱͳͪͻͯͪ ͼͪͷΒͰͯͻ;ͭͳͷͻͰͳ͵ͷͺͻͳͪ͵ͷͺͻͪͯͻͼ͵Βͫ;ͻͱͪͲͳΒͳ ͳΔͰΒͳͯͰ
Ͷ͵ΒͿͻͪ͵ͳΒͳ– ͵ͷͺͻͪͯͻͼ͵ΒͳͽͰͶͳͭͰͳΒͳ
ͳΒͳΒͰͲͪͯͪͽͪ͵ͯͪ
;ͲͰͷΓͪͷͪ ͺͶ;
ͺͰͻͳͿͰ-
ͻͳΒͰͼͬͰͽͼ͵ͭ͵ͪͺͳͽͪͶͳͼͽͳ͵ͭͼͳͼͽͰͷͪ
;ͼͺͼͽͪͬͳ͵ͶͳΒͪͶ;;ͺͻͪͬ;ͳͫͰͲͫͰͯͳͼͽͪͫͳͶͼͽ
Ͱ͵ͼͺͶͪͽͪͳΒͰi ̸ͽͳΕ
ͼͽͻ
͇ ͱͰΓͳ ͺΒͰͯͳͪͪ ͯͪ ;ͼͺͰΒ; ͪ ͫͳͶ ͵Βͳ ͪͳ
ͪ
ͪΒͰΕͰͿͳͪͼͳΒͼ͵ͳ
ͭͬͻͳͳͅͳͶ̈́ͷͺͪͻ
͵Βͳ͵ͪͱͰͯͪtͲͪͻͪͯͫͰΕͪΔͪͯͪΕͰͷ;ͼͺͰͽͳ͵ͪ
ͺΒͰͯͳͳ
ͺͻͳͼͽͪΒͰͷ ͯͪ ͫ;ͯͰͷ ͺͻͰ͵;ͽͳ ͵ͪ ͪͻͯi ̈́ͷͺͪͻ
ͼͽͻ
̸Ͷͳ
ͽͪ ͼͰ
ͯͭͯͳͶͺͪͼͰͽͪΒͺͶͪͳΒͰ;ͺͽͺ;ͼͽͳͼͽͬͪͻͳ
ͅͱͯͪͳͰͰ͵ͳͬͪ ͳͶͳͫͪͻͰͷͰ;ͽΒͷͰͻͳ
;ͼͶͰͯͳΒͰͯͭͬͻͺͽͰͳΒͪͶͳͻͫͬͪ
͇ͽͺͻ ͷͭͰͳͲͪͳΒͳ ͵;Ͷͽ;ͻͰ ͼͰ ͼͬͪ͵ͪ͵ Ͱ͵ͳͬͪ
ͪͶͳ ͼͰ ; ΒͰͯͷ ͽͻͰ;ͽ͵; ͳͳͶ ͯͪ
ͰΕͰͫͳͽͳͽͪ͵ͽͪͻͳͯͪΕͰͫͳͽͳͶͪ͵;ͭ;Ͱ̽ͻͱͪͬͰͼͰͪͻͪͲͶͳͳͽͰͪͳͰͫͻͪͰͯͺ͵;
ͪΒͪͪͷͰͽͪΔͪ͵;Ͷͽ;ͻͰͯͻ;ͭͭͪͻͯͪͳͻ;ͰΔͪͽͻͪͯͳͳͪͶͳͬͻͰͯͼͽͳ͋;ͬͰͶͳ͵ΒͷͰͻͳ
Ͳͪͬͳͼͳͯͽͭͪ͵Ͷͳ͵ͼͰͪͻͯ͵ΒͰͷͼͰͪͷͰΕͰ͵;Ͷͽ;ͻͪͻͪͲͶͳ͵;ΒͰͯͪͻͯͪ͵Βͳ͵;Ͷͽ;ͻ;ͪͷͰ
ΕͰ͆Ͱ͵ͳͪͻͯͳͼͰͺͪͼͳͬͫͻͪͰͯͬͪ͵ͬͳͪͼͽΒͪΔͪ
ͽͲͪͳͯͪͼͰΔͳͬͪͫͻͫͪͰͺͻͳ
ͷͰΕ;ΒͰ͋ͰͲͪͳͯͪͼͰͽͪΒͪͻͯ;ͺͽͰͰͫͻͳ
ͪͶͳͺͼͽΒͰͻͪͲͶͲͳͲͪͽͽͪͫͻͫͪͰͷͱͰ
ͯͪͯΌͰͯͳͲͻͪͱͪΒͪͅͱͰͫͳͽͳͯͪΒͰͽͪͯͻͱͪͬͪͺͻͰͬͳͰͼͳͻͷͪͪͳͯͪͰͷͪ;ͼͶͬͰͳͼͻͰͯͼ
ͽͬͪͲͪtͪͭͻͰͼͳͬͳΒ;iͯͫͻͪ;̽ͻ;ͭͳͻͪͲͶͭͷͱͰͫͳͽͳͯͪΒͰͺͻͰͲͪͯ;ͱͰͪͳͽͳͷͰ;ͰΔͰ̸ͪͶͳ
ͻͪͲͶͭͷͱͰͫͳͽͳͳͽͪΒͯͪΒͰ͵;Ͷͽ;ͻͪͽͭͪͻͯͪͺͻͰͬͳͰͼͶͳͪͪͻͯ;͵ΒͳͪͷͰΕͰ͵;Ͷͽ;ͻ;
ͺͪ
ͼͰͳͽͪͬͺͻͰͼͯͬͳΒͪͷͪΔͰ-ͬͳͰͰͺͻͳͷͰͽ͊ͯͻ;ͭͰͼͽͻͪͰ
ͺͼͽΒͰͯͻͱͪͬͰ͵ΒͰͼͰͬͰͷͪ
ͫ;ͳͪͭͻͰͼͳͬͫͻͰͺͻͽͳͬͬͪ͵ͬͳͽͰͯͰͳΒͪ͆ͪͺͻͳͷͰͻ
Ͱ͵Ͱͷ;ͼͶͳͷͪͼ͵ͰͲͰͷΓͰͲͪͫ
ͻͪΔ;Β; ͿͳͶͷͬͰ
͵ΔͳͭͰ ͳ ͯͻ;ͭͰ ͵;Ͷͽ;ͻͰ ͪͻͽͰͿͪ͵ͽͰ ͵Βͳ ͯͶͪͲͰ ͼͪ ̀ͪͺͪͯͪ ́ Ͱ ͼͪͷ ͽ
ͯͰ
ΔͳͬͰ ͫͻͫͰ ͼ; ͳ ͻ;ͱͪͳ ͼ;͵ͫͳ
ͪ͵ ͳ ;;ͽͻͪΔͳ
ͷͰΌ; Δͳͷͪ ͼͪͷͳͷͪ ͇ ͽͷͰ ̺;͵ͬͳΕ
͵ͪͱͰ ͼͶͰͯͰΕͰt͌́ͻͪ;ͼ; ͼͰͯͬͳΒͪͶͰͫͻͫͰͳͲͷͰΌ;ͳͼͶͪͷͼ͵ͳͿ;ͯͪͷͰͽͪͶͳͼͽͪͳΔͳͬͳ
ͶͳͫͰͻͪͶͳΒͳͺͻͽͳͬͳ͵ͪ͵Βͳͼ;ͳͷͪͶͳͬͳͰͻͪͲ;ͷͳΒͰͬͪΔͪͲͪͲͪͺͪͯͰͳͯͰΒͰ͊;͵ͫͳ;̾ͭͳͺͽ;
́ͻͪ͵;
̈́ͳͫͳΒͳ
͊ͳͻͳΒͳͽͪ͵ΌͰͺͻͰͯͼͽͪͬΓͪΒ;;;ͽͻͪΔ;ͻͰͪ͵ͳΒ;ͪͺͻͷΒͰͰ͵ΒͰͯͼͳͭͶ
ͫͪͶͳͲͪͳΒͪi ̺;͵ͬͳΕ
ͼͽͻ
̓ΒͳΒͰͪΒͫΓͳͪͳt͵;Ͷͽ;ͻͭͿ;͵ͳͳͼͪΔͪi;ͯͪͪΔͰͷͼͬͰͽ; ̽ͪͶͳΒͰͫΓͰͺͽ
ͺ;ͼͰͲͪͽͬͻͳͽͳͳͯͫͪͳͬͪͽͳͼͬͰͽΒͰͽ;ΌͰͳͷͯͰͻ
ͳͶͳͼͰͽͻͰͫͪͺͽͺ;ͺͻͰͺ;ͼͽͳͽͳ
ͷͯͰͻͳͷ ͽͻͰͯͬͳͷͪ ͳ Ͳͪͫͻͪͬͳͽͳ ͪ ͽͻͪͯͳͳΒ; ͆ͳ ͵;Ͷͽ;ͻͪ ͳͲͶͬͪͼͽ
ͳ ͵;Ͷͽ;ͻͪ
ͻͰ͵ͶͳͲͪͳΒͪ Ͳͪͬͳͼͼͽ
ͳͼ;ͯͫͻͻͰͰΔͰ͊ͷͪͽͻͪͽͳͯͪΒͰͼͬͰͽΒͰͽͻͪͯͳͳͪͶͯͫ
ͻ
ͪͼͬͰͽΒͰͷͯͰͻͶͰͳͯͰͼͽͻ;͵ͽͳͬ
ͳΒͰͯͫͪͻͬͯͳ͊ͷͪͽͻͪͽͳͯͪΒͰͼͬͰͽͻͪͯͳͳ
ͪͶͶͰ
ͪͼͬͰͷͯͰͻͯͫͻͳ;ͱ
ͽͪ͵ΌͰΒͰͭͻͰ͵ͪ͋ͻͰͫͪͳͲͫͰΕͳ͵ͻͪΒͼͽͳͳͪΕͳͼͻͰ
ͯͳ;͇ͬͳͺͻͰͼͳͼ;ͻͪͲ;ͷΓͳͬͳ;͵ͽͰ͵ͼͽ;ͪͪͶͳͲͰ;ͽͳͪΒͪͼͪͬͻͰͷͰͳͺͻͰͼͪͷͯͰͻͳͲͪ
ͳΒͰͳ ͭͶ͵ͪͶͳͲͪͳΒͰ́ͯͳ͵ͪͽͳͬΒͰͼͽͪͬͳͽͰ̸ͻΘ;̸ͪͺͪͯ;ͻͪΒͪ
͵Βͳ
ͺͳ;Εͳͺͪͽͻͳͽͳ
Ͳͷ;ͳΔͰͭͬΒͫ;ͯ;Εͼͽͳ;ͼͪͬͻͰͷͰͷͯͫ;
ͻͪͲͬͳΒͪͽͰͲ;ͽͻͪͼͪͳΒͳͳͺͼͽͪͳͪͶͷ
ͯͫ;
ͯͼtͺͼͽͽͻͪͯͳͳͪͶͷi ͯͫ; "QBEVSBK
ͼͽͻ–264).
͊ͪͬͻͰͷͰͳ ͫͶͳͳ ͵ͷ;ͳ͵ͪͳΒͰ ͪ ͺͻͳͷͰͻ
ͯͻ;ͽͬͰͰ ͷͻͰͱͰ
ͷͭ; ͼͰ ͵ͻͳͼͽͳͽͳ Ͳͪ
ͺͻͷͳΒ;ͳΒͪͪΔͰͪͳͪͶͳ͵;Ͷͽ;ͻͳͫͻͪͲͪͪ͋ͻͰ;ͽͼ;ͺͺ;ͶͪͻͳͻͪͲͳͼ͵;ͺͬͳͳ
268
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ ͈ͻͱͳͷͪΔͰ͵;Ͷͽ;ͻͪWT ͪͷͰͽͪΔͰΒͰͯͰ͵;Ͷͽ;ͻͰ
͵;ͺΓͪΔͪ ͳͽͰͻͪͳͪͶͭ ͵ͪͻͪ͵ͽͰͻͪ ͉Ͱͳͷ
ͺͼͽΒͰ ͼͪΒͷͬͳ ͪ ͵Βͳͷͪ ͼͰ ͺͻͷͬͳͰ
ͪͳͪͶͪ ͵;ͳΔͪͷͭͳͪͻͯͪ͋ΒͰͬͰͷͪͶͰͺͺͻͳͷͰͻ͵Βͳͺ͵ͪͲ;ΒͰͪ͵ΒͳͪͳͼͰΒͰͯͪ
ͭͶͫͪͶͳͺͻΒͰ͵ͪͽͷͱͰͳͼ͵ͻͳͼͽͳͽͳͲͪͺͻͷͬͳͼͪΔͰͶ͵ͪͶͳͼͪͯͻͱͪΒͪ
͇ͽͺͻͷͭͰͳͲͪͳΒͳ͵;Ͷͽ;ͻͰΒͰͺ͵ͪͲͪͯͪͬͰͽͪͻ
ͳͺͪ͵
Ͱͯ;ͬͪͼͪͷͼͪΒͰͯͰͼͽͻͪͰ͈Ͳ
ͪͽ ͪͷ ΒͰ ͳͲͭͶͰͯ tͅͰ͵ͯͪͶͯͼi ͻͰͼͽͻͪͪ
͵Βͳ ͼͰ ͷͱͰ ͬͳͯͰͽͳ ; ͬͰͶͳ͵ͷ ͫͻΒ; ͲͰͷͪΓͪ
ͯ
Ͳͪͺͪͯͪͯͳͼͽ͵ͪ̀ͪ͵Γ;;ΒͰͷ– ͼͬ;ͯͪ;ͼͬͰͽ;ͻͰͼͽͻͪͳͼ;ͳͼͽͭͳͲͭͶͰ̸ͯͪͶͳ
ͳΒͰͪΒͬͪͱͳΒͰ
ͽͽͼ;ͳͳͼͽͳͺͼͬͷͼͺΓͪΔͰͷͳͲͭͶͰͯ;́ͼͽͳͼ;ͳͺͪͳ;Ϳ;͵ͳͳͼͪΔͪ
ͺͻͪ
ͳ͵ΒͪͼͰ;ΔͳͷͪͼͶ;ͱͳ
ͻͪͼͺͻͰͯ;ͼͽͶͬͪͳͼͽͶͳͪ
;ͳͿͻͷͳ͵Β;ͼͰͲͪͺͼͶͰͳ
͵ͷ;ͳ
͵ͪͳΒͳͳͲͷͰΌ;͵;ͺͪͪͳͲͪͺͼͶͰͳ͌ͼͬͪ͵ͷtͅͰ͵ͯͪͶͯͼiͻͰͼͽͻͪ;ΕͰͷ;ͽͰͻͳΒͪͺͻͳΕͳ
ͪ͵;
ͺͻ;ͳͽͳͼͬΒͫͻ͵
ͼͪͰ͵ͪͽͳͺͪͻͷͳ;ͽͪ
;ͲͰͽͳͪͻ;Ͱ
ͺΒͰͼͽͳ
ͬͻͪͽͳͽͳͼͬΒͽͪΔͳͻ
ͪ ͯͭͬͪͻͪΒ;ΕͰ ͷͰͼͽ ́ ͽ ΒͰ ͼͬͰ ̓ͪ ͪ ͺ͵ͻͰͽΒ ͽͻͪͳ ͊ͽͻͭ ͯͰͿͳͳͼͪ ͫͳͻ͵ͻͪͽͼ͵ͳ
ͼͳͼͽͰͷ
͵ͷ;ͳ͵ͪͳΒͪ ͼͬͰͯͰͪ ͪ ͷͳͳͷ;ͷ
ͰͷͳΒͰ ͺ͵ͪͲ;ΒͰͽͰ ͼͪͷ ͺͻͰͷͪ ͷͰ ͼ ͵ͳͷ ͼͽͰ
ͯͶͳͳͼͰͶͳͲͪͼͽ
ͺΒͰͯͰͽͰͼͬΒͫͻ͵ͳͳͯͰͽͰ͇ͬΒͰͪͷͰͻͳ͵ͳͫͻͲͪͳͱͳͬͽͪ
͵ΒͳͼͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͺ͵;ͪͪͷͰͽ;ͽͳͳͺͷΕ;ͬͭͺͶͪͰͽͪͻͺͺ;ͶͪͻͭͶͪͪͻͰͼͽͻͪͪ͊
ͯͻ;ͭͰͼͽͻͪͰ
ͳͼͽΔͪ͵ͳͪͻͯͳͼ;ͺͽͰͷͺͰͻͪͷͰͽ;ͳ͵ͪͻͪ͵ͽͰͻ;Ͳͪͽͯͻ;ͭͪͳΒͳ
ͼ͵ͶͳΒͳ
͵ͶͰ͵ͽͳͬͳͲͷ;
ͳͼͺΓͪͬͪΔ;ͰͷͳΒͪͳͬͻͰͯ;Β;ͯͻ;ͭͪͳΒͰͼͽͪͬͬͰ̸ͪ͵;ͲͷͰͷ;ͫͲͳͻͳͪͳ
ͪͶͳͺͼ͵ΒͳͰͭ;Β;ͳͷΕͳͫͭͪͽͼͽͬ͵ΒͰͰ͵ͰͯͻͱͪͬͰͺͼͰͯ;Β;
ͯͪΒͰͶͪ͵Ͳͪ͵Γ;ͳͽͳ
ͯͪͬͪͪͷͰͻͳ͵ͪͺͻͳͪͳΒͰ;ͺͽͺ;ͼͽͳtͺͻͶͪi͉ͰͲ;ͶͽͪͽͼͬͰͭͪͪͬͰͯͰͭΒͰͼͽͰͯͪ;͉;ͼͳΒͳ
̓ͳͳͳͰ͵ͳͷͪͻͪͺͼ͵ͳͷͯͻͱͪͬͪͷͪͺͼͽΒͰtͅͰ͵ͯͪͶͯͼiͻͰͼͽͻͪͳ
ͪͶͳͼͰͫͳͽͻͪͲͶͳ͵;Β;ͯ
ͺͻͰΌͪΔͰͺͳͼͪͭͪͫͶͪ
͈ͻͬͽͼͰͺͻͳͷͰͽͳͪtͅͰ͵ͯͪͶͯͼiͻͰͼͽͻͪͳͷͪ;͉;ͼͳΒͳΒͰͼͽͰͯͪΒͰͪͲͳͬͻͰͼͽͻͪͪ
ͪͺͳͼͪͻ;ͼ͵ͷΕͳͻͳͶͳͷ̸͵ͷͪͶͬͳͰͺͪͱΔͰͫͻͪͽͳͷͪͪͲͳͬtͅͰ͵ͯͪͶͯͼiͻͰͼͽͻͪ
ͪ
ͼͬͪͽͳΕͰͷͯͪΒͰ
ͪͰ͵ͳͪͳ
ΔͰͭͬͲͪͽͳͽͳͲͪ͵ͲͪͽͽΒͰͺͻͰͺͲͪͽΓͳͬͳͻͷ
ͼͬͰͽ̸ͪ͵ͫͳͼͷͼͰͪͶͳͺͻͰͯtͅͰ͵ͯͪͶͯͼiͻͰͼͽͻͪͷ;͉;ͼͳΒͳ
ͺͻͬͽͫͳͼͷͺͷͳͼͶͳ
Ͷͳ ͫͳͶ ͫͳ – ͯͪ Ͷͳ ΒͰ ͬ ;ͺͽͰ tͅͰ͵ͯͪͶͯͼi ͻͰͼͽͻͪ ̀ͪ͵Γ;;ΒͰͷ ͯͪ ΒͰ ͽͺͻ ͻ;ͼ͵ͭ
ͪͻͯͪͺͻͰͷͪͺ͵;ͪΒ;ͪͷͰͽͪΔͪͬͭͫͻͰͯͪͳͲ;ͲͰͽͬͰͶͳ͵ͳ
͇ ͽ ͺͻͳͬͶͪͳ ͺͪͱΔ; ͵ͯ tͅͰ͵ͯͪͶͯͼi ͻͰͼͽͻͪͪ ; ̓ͳͳ ΒͰͼͽͰ ΔͰͭͬ Ͱ͵ͼͽͰͻͳΒͰͻ
́ͲͭͻͪΌͰΒͰ;ͺͻͰͺͲͪͽΓͳͬͷ͵ͳͰͼ͵ͷͼͽͳͶ;
ͽͪ͵ͯͪͳͽͪͼͳͷͪͲͳͬͪͰ;͵ͪͲ;ΒͰͯͪͼͰͻͪͯͳ
ͬͷͺͲͪͽͷͻͰͼͽͻͪ;͎ͻͪͪ͵ΒͪͼͰͼͶ;ͱͳ;tͅͰ͵ͯͪͶͯͼiͻͼͽͻͪͳͷͪͳΒͰͼͬ;ͯͪͳͼͽͪ͌
ͲͪͬͳͼͼͽͳͯͽͻͪͯͳͳͪͶͰͻͪͰ͵Β;ͺͻͰͿͰͻͳͻͪΒ;ͼͽͪͬͳͳtͲͰͷΓͰͯͷͪΕͳͪi
ͬͶͪͼͳͳ
ͬͭͶͪͪͻͰͼͽͻͪͪͼ;ͳͲͷͰͳͶͳͼͬΒͰͼͽͪͯͪͻͯͰͻͰͰͺͽͰ
͆ͪͼͬ;ͬͭͺͻͳͷͰͻͪ ͪͳͷͪͳͺ;
ͷͱͰͷͲͪ͵Γ;ͳͽͳͯͪΒͰͺ͵;ͪΒͪͷͰͽͪΔͪΒͰͯͰ
͵;Ͷͽ;ͻͰ ͬͳͰ ͯͬͰ ͯ Δͳͬͭ ͺͻͱͳͷͪΔͪ Ͱͭ ͯ ͽͭͪ ͯͪ ΒͰͯͪ ͵;Ͷͽ;ͻͪ ͺͼͽͪͰ ͺͽͺ;
ͯͷͳͪͽͪ͆Ͱ͵ͰͯͻͱͪͬͰͼͰͼͪͷͪΔͰ
ͪͰ͵ͰͼͪͬͳͰ;ͼͺͰͪͫͻͰͼͬͳͷͪͼͽΒͪΔͰͷ
ͪͶͳΒͰͬͪͱ
ͯͪͫͻͫͪͳͺͪ͵ͺͼͽΒͳ
269
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈͇̾̀́̓́́͊͠ͅ–̸̸̸̻͇̹͎͉͇̺͐́͑͋́͋̈́̈́͆́͋̾͆̽ͅ
͈ͻͳͶͳ͵ͷ;ͻ;ͪͬͪΔͪͽͻͪͯͳͳΒͰΒͰͯͭͪͻͯͪͳΔͰͭͬͰ͵;Ͷͽ;ͻͰ
ͷͰΌ;ͺͻͬͳͷͪΒͰͪ;ͯͪͻ;
ͺͳͼͷ͆ͰͷͻͪͷͳͲͶͪͲͳͽͳͳͲͼͬͭͯͬͻͳͽͪͯͪͫͳͪͷͽͫͳͶΒͪͼ̹ͰͲͫͲͳͻͪͪͽͽΒͰ
ͼͻͺͼ͵ͺͳͼͷΕͳͻͳͶͳͪ
ͻͰͽ͵ΕͰͷͪͳΕͳͪΕͳͻͳͶͳͰͪͺͳͼͰ
ͼͳͷͽͪͷͭͯͰΒͰͽ;ͱ
̓Ͷͳ͵ͼ;ͺͳͼͷͳΒͰͲͳ͵ͬͪͱͳͭͬͻͳͪͷͳͳΔͰͳͪͯͪΒͰͺͻͬͳ͵ͻͪ͵ͬͶͪͼͽͳ;͏ͻΒ̻ͻͳ
ͪ͵ΔͰͭͼͪͷͼͽͪΓͰΔͪͳͺͻͭͶͪͰΔͪͰͲͪͬͳͼͼͽͳ
ͫͳͼͽͬͪͻͪΔͰͽͲͬͻͭͻͼ͵ͭͺͳͼͷͪ
͈ͻͰͯ ͽͶͳ͵ ͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
ͯͻ;ͽͬͰͳ ͺͻͫͶͰͷͪ
ͪͺͻ ΒͰ ;ͶͱͰ ͯͪ ͼͰ ͺͻͬ
ͻͰͳͽͪΒtͺͻͫͶͰͷi͋ͰͷͱͰͫͳͽͳͼͶ;ͪΒ͈ͲͪͽΒͰͳͼͶ;ͪΒͼ͵ͳͯͪΔͪͳͶͷΓͰΔͪͽͪͫͶͳͼͪ
ΕͳͻͳͶͳͳͷͪͺͳͼͳͷͪ;̺;͵ͬͪͻ;
;͎ͻͬͪͽͼ͵Β̀ͪͳ
͵ͪͯͪͼͰͯΒͰͯͰͽͰͻͳͽͻͳΒͰͺͻͪͬͳͰͲͪ
ͬͳͼͪ ͳ ͼͪͷͼͽͪͶͪ ͯͻͱͪͬͪ
ͺͻͬ ͼͰ ͽͰͱͳ ͿͻͷͳͻͪΔ; ͺͳͼͷͪ ̓ͪͯͪ ͼͰ ΒͰͯͷ ͪͻͯ; ͪΓͰ
ͺͻ;͵ͪͯͪͪͰ͵ΒͽͰͻͳͽͻͳΒͳͳΒͰͺͱͰΓͪ
ͺͻͬͳ͵ͻͪ͵ΒͰͲͪͫͻͪͳͽͳͷ;ͯͪ͵ͻͳͼͽͳͼͬΒͰͺͳͼ
ͷ;ͽΒͰͷͭ;ΕͰͬͰΕΒͷͰͻͳ
t͡;ͯͼ͵ͪͲͪΒͰͯͳͪͺͳΔͰͯͪͳͷͪ͵;Ͷͽ;ͻ;ͽͰ͵ͯͪ͵ͪͯͪͼͰͯͻͰΌͰͪͼ;ͷͪͲͪ͵ͬͪͼͪͼͽΒͳ
ͼͪͷ ͯ ͰͶͰͷͰͪͽͪ ͵Βͳ ͼ; Ͳͪ ͼͬͰ ΔͰͰ ͶͪͬͰ ͺͬͰͲͪͳ ͼͪ ͳͯͰͽͳͳͷ ͲͪͰΔͰͷi ̹ͪ;ͷͪ
ͺͻͰͷ̸ͪͬͻͪͷͬͳΕ
ͼͽͻ
̀ͪͬͪΓ;Β;Εͳ ͼͪͬͻͰͷͰͳͷ ͵ͷ;ͳ͵ͪͳͳͷ ͼͻͰͯͼͽͬͳͷͪ Ͳͪͽ ΒͰ Ͷͪ͵ͪ ;ͳͽͪͬͪΔͰ
ΒͰͯͭΒͰͲͳ͵ͪ͠ͰͲͳ͵ͼͪͬͻͰͷͰͰͽͰͶͭͳΒͰΒͰͰͭͶͰͼ͵ͳ̀ͫͭͽͭͪͼͬͰͰΕͰͷͱͰͷ;ͽͳ ͺͻͬͰ
ͼͽͬͰͷͰΌ;ͷͶͪͯͳͷͪ
ͷͭͰͻͰͳͪͰͭͶͰͼ͵ͷΒͰͲͳ͵;
;ͷͰͼͽͪͷͪͽͰͻΔͰͷ͆ͪͺͻͳͷͰͻ;ͪͰ
ͯͻͱͪͬͰͽͳͲͭͶͰͯͪͬͪ͵ͰͼͽͼͰͷͱͰ;ͽͳͯͪͷͶͪͯͳ͵ͪͱ;ͯͪΒͰͰͽͽͺ–ͽ
͵ͪͯͪͼͰͺͻͰ
ͬͰͯͰͼͪͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪ
Ͳͪͳͬͻ͇ͬͪͽ;ΌͳͪͼͰ;ͺͽͻͰͫΓͪͬͪ͵ͪͯͪͷͶͪͯͳͱͰͶͰͯͪ͵ͪͱ;ͯͪͼ;
Ͱ͵ͳͯͭͪΌͪΒͳͶͳͰ͵ͪͼͽͬͪͻͯͶͳͳ
ͯͫͻͳ̽ͻ;ͭͪͻͰ͵ΒͪͼͰͰͼͽͷͱͰ;ͽͳΒͰͿ;Ͷ
ͽ
ͺͻͰ
ͬͰͯͰ ͼͪ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ
Ͳͪͳ ͺ; ́ͽͰͻͰͼͪͽ ΒͰ ͽ ͽ ͺΒͰͯͳͰ ͼͫͰ ;ͺͽͰ ͳ Ͱ
ͲͪΒ;ͺͻͰͬͯͰ͵ͳͻͰͳ͵ΒͰ͵ͻͳͼͽͰ
ΒͰͯͳͲͪΒ;;͵Βͳͷͼͳͽ;ͪͳΒͪͷͪͷͭ;ͯͪͳ;ͺͽͻͰͫͰ
ΒͰͻ
ͼ;ͽͪ͵;Ͷͳͳͪ;ͳͶͳͯͯͻ;ͭͳ͇ͳ͵Βͳ;ͼͬͪ͵ͯͰͬΒ͵ͷ;ͳ͵ͪͳΒͳ;ͺͽͻͰͫΓͪͬͪΒ;ͻͰͳ
ͷͪͽͰͻΔͰͭΒͰͲͳ͵ͪ;ͷͰͼͽ
ͪͺͻͳͷͰͻ
ͷͪͶͺͻͰͪͬͰͯͰͳ
ͳͲͶͱͰͳͼ;ͺͯͼͷͰ;ͳͯͫͪͳͬͪΔ;
ͯͼͽͻͪͰͯͻ;ͽͬͪ
ΒͰͻͼ;tͼͽͪͻͷͯͳi͌ͽͷͰͳΒͰͼͽͰͼ;ͽͳͪ– ͯͪͼͰͼͬͰͽΒͰͽͻͪͯͳͳͪͶ
ͳtͷΒͰi ͺͻͰͯͼͽͪͬͳ͵ͪͲͪͼͽͪͶͳͲͪͷͯͰͻͪͼͬͰͽͫͰͲͬͻͰͯ
ͯͪͼͰͺΒͰͯͳͳ͵ΒͳͪͼͽΒͰͯͪ
;ͬͪΒ; ͽͻͪͯͳͳΒ; ͲͪͰ ͵ͪ ͺͻͳͷͳͽͳͬͳ ͳ ͯͪ ͼͰ Δͳͬͪ ͫͻͫͪ ;ͭ;ͳ ͼͬͳͷ ͻͪͼͺͶͱͳͬͳͷ
ͼͻͰͯͼͽͬͳͷ̻ͪͶͫͪͶͳͽͻͰͯͬͳͼͰͼͬͪ͵ͪ͵ͺͻͰͺͶͳΕ;ͼͶ͵ͪͶͳͷͽͺͻͷ͊ͽͭͪ
;ͪͷͰͻͳͯͪ
ͼͬͰͽͶͳͷͼͶͱͰͼͽͬͪ͵ͬͭͷͰΌ;;ͽͳͪΒͪ
ͷͱͰͷͼͰͺͻͳͼͰͽͳͽͳͳ̸ͺͪͯ;ͻͪΒͰͬͭͼͽͪͬͳͽͪ
tͽͻͳ ͳͳͪ ͵Βͳ ͪΒͰͺͼͻͰͯͳΒͰ ;ͽͳ; ͪ ͺͻͳͲͬͯΔ; Ͷ͵ͪͶͼͽͳ ; ͯͪͪΔͰͷ ͼͬͰͽ; –
ͪͳͪͶͪͯͻͱͪͬͪ
ͯͳΒͪͼͺͻͼ͵ͳͽ͵ͬͳͳͰͶͰ͵ͽͻͼ͵Ͱͳͬͳͻͽ;ͰͶͰͲͪΒͰͯͳͰi
͵Βͳͼ;ͳͼͪͷͳ
tͪͻͽͳ͵;ͶͳͼͪͳͪͺͻͷͰΓͳͬͰ
Ͳͫ;Δ;Β;ΕͰ
ͺͰ͵ͪͯͺͻͽͳͬͻͰͰͪͳͰ
ͯͻͰΌͰͰ͵;Ͷͽ;ͻͷ
͵Ͷͪͼͷ
ͳͼͽͻͳΒͼ͵ͷͳͰ͵Ͷ͵ͷͼͻͰͯͳͷ;͵ΒΒͼͰͪͶͪͲͰi "QBEVSBK
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͉;ͼͳ ͼ;ͪͶͳͯͫͪͻͪͳͯͪͼͺΒͰͭͶͫͪͶͳͶ͵ͪͶ͆ͪͳͷͰ
ͺͶͪͰͽͪͻ ͺͺ;Ͷͪͻͪ
ͯͻ;ͽͬͰͪͷͻͰͱͪ'BDF#PPL͵ͯΔͳΒͰͲͪͷͰΔͰͪͳͼͽͷͿͻͷͷͯͻ;ͽͬͰͰͷͻͰͱͰ̺̓ͽͪ͵ͽͰ.
͊ͽͪͬͳͳ͉;ͼͳΒͰͪͽͪΒͪͳͳͷͪΒ;ͳͼͽͽͳͳͽͪͬͼͬͰͽ
ͼͪͷtͪͻ;ͼ͵ͳͪͳi͋ͪ͵ΌͰ
ͪͺͻͪͬΓͰͪ ΒͰ ͲͪͷͰͪ ͳ Ͳͪ Viber – ͻ;ͼ͵ͪ ͬͰͻͲͳΒͪ ΒͰ ͋ͰͶͰͭͻͪͷ ́ ΒͰͯͪ ͳ ͯͻ;ͭͳ ͺͻͭͻͪͷ
270
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ ͈ͻͱͳͷͪΔͰ͵;Ͷͽ;ͻͪWT ͪͷͰͽͪΔͰΒͰͯͰ͵;Ͷͽ;ͻͰ
ͳ̺̓ͽͪ͵ͽͰ ͳ͋ͰͶͰͭͻͪͷ
ͷͱͰͯͪͳͼͽͪͶͳͻͪͫͳͶ͵
ͷͪͭͯͰ ͯͪͱͳͬͳ
ͽͪ͵͉ͯͪ;ͼͳͳͼ;ͭͻͪ
ͳͰͳ ͼͪͷ ͪ ͵ͷ;ͳ͵ͪͳΒ; ͼ ͭͻͪΌͪͳͷͪ ͉;ͼͳΒͰ
ͬͰΕ ͽ ͷͭ; ͯͪ ͳͰ ͼ ͫͳͶ ͵ͳͷ ͆ͪ ͬͪΒ
ͪͳͼ;ͯͲͬͶͳͶͳͳͻͰΔͰͭͶͫͪͶͳͽͻͰͯͬͪ ;ͲͳͷͪΒ;Εͳ;ͫͲͳͻͪͬͰͯͰͳͺͻͳͷͰͻ
ͽΒͰͳ
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ͪͶͳͼ;ͼͪ;ͬͪͶͳͼͬΒΒͰͲͳ͵ͳͺͳͼͷ ͑ͽͪͬͳͰ
;ͳͳͶͳͼ;ͯͪͼͰͭͬͻͺͯͻ;ΒͰ
ͻ;ͼ͵ͭΒͰͲͳ͵ͪͺͻͳͻͳ
̀ͪͽΒͰͬͪͱ;ͬͪͽͳͪͳͪͶͳͳͯͰͽͳͽͰͽ ̽ͪͶͳΒͰͺͱͰΓͳΒͰͺͽͬͪͽͳͰ͵ͰͬͻͰͯ
ͼͽͳ
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ͺͳͼͷ
ͪͳͪͶͳ
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͵ͬͪͼͰͷͪͳͰͭͪ
ͳͷͪ
ͽͰͼͰΕͪΒͯͪͼͽͰͼͪͷͳͪͼͬͰͽ;͆ͳΒͰͯͭͬͰ͵ͪ
ͱͳͬͽͳΔͰ
ͫͳΓ͵Ͱ
ͳͰ̸ͭͪͶͳ
ͬͳͳͺͻͰͯͽͭͪ
ͷͳͼͶͳͽͰͯͪͼͽͰͯͬΓ ͺͪͷͰͽͳ
ͲͻͰͶͳͳͻͪͫͻͳͳ ͯͪͼͰͷͱͰͽͰ ͼͪͷͳ ͼͪΕͳ
ͳ͵ ͬͪͷͳΒͰ
ͺͽͻͰͫͪ̿ͰͶͳͽͰͯͪͼͽͳͭͰͽͰͯͰ͵ͭͳΓͪͳͼͪͷͬΓͯͶ;ͳͽͰͯͪ͵ͻͰͰͽͰͯͰͼͷͼͽͻͪͷ
͎ͯͪͽͰͯ;ͭ
ͪͶͳ͵ͪͯͪͼͽΒͳͽͰ;ͷͰͼͽ;
ͳͽͪͼͰͰͷͰΔ͈ͪͻͰͯͰΒͰͳͯͪΓͰͳͼͽͳ͈ͷͳͼͶͳͽͰ
ͷͱͯͪͼͽͰͺͻͷͪͳͶͳͺ;ͽ͇ͯͶ;ͳͽͰͯͪͼͰͬͻͪͽͳͽͰ
ͺͪͯͪ͵ͻͰͰͽͰͶͰͬͷͼͽͻͪͷ̺ͻͪΕͪͽͰͼͰ
ͷͰΌ;ͽͳͷ
ͼͬͪͽͳͽͰͯͪͲͪͺͻͪͬͰͲͪͽͰͯͪ͵ͶͰͼͽͰͺͶͳ͎ͬͪͽͪͬͪͼͺͪͳ͵ͪͳͫ;Ͳͳͷͪͼͽͻͪ͵Βͳ
ͼͰͷͰͪͼͪͼͰΕͪΒͰͷͭͶͪͯͳͳͱͰΌͳ̺ͰΕͯ;ͭͯͪͽͰ
ͪͳͯͪΓͰͳͭͯͰͳͼͽͰͼͽͳͭͶͳ͎ͪͶ;ͳͳͻͪͽͰ
ͺͻͳͬͳΌͪΒ;ͬͪͷͼͰΓ;ͯͳͳͼͽͬͪͻͳ͵ΒͳͰͷͪ͊ͶͰͯͰΕͰͽͬͪͷͼͰͯͰͪͬͪͼ;ͯͰͺͻͰͼͳΒͪ
ͪΒ
ͺͪͽΔͪ
ͳͰͺͯΓͳͬͼͽͻͪ͊ͬͪͽͪͽͰ– ͳͲͭ;ͫΓͰͳͼͽͰ
ͳΒͰͽͻͰͫͪͶͯͪͪͽͪΒͺ;ͽ͵ͻͰΕͰͽͰͼͪͷͳ͇ͬͷ
ͷͰͽͪͿͻͷΒͰͷͭ;ΕͰͫΒͪͼͳͽͳͲͪͪΒͯͫͻͳͽͻͪͯͳͳͪͶͳͬͻͰͯͼͽͳ͵Βͳͷͪͪͼ;ͰΒͯ
ͷͪͶͳͭ;
ͪ͵ΒͳͷͪͯͪΓͰ;ͳͷ;͵Ͷͳ
ͪͶͳͽ;ͻͭͳΒͳ͈;ͼͽͳΔͪ͵ΒΒΒͰͫͳͶͻͰͳͺͻͰͯ
ͼͽͪͬΓͪͼͬͰͽ;͵ΒͰͷͱͳͬͳͷͳ;͵ΒͰͷͯͻͪͼͽͪͷ̿ͳͬͽͳΔͰͳͫͳΓ͵Ͱ ͵Βͳ;ͬΒͺͻͳͳͰͷͪ
ͷͰͽͪͿͻͳ ͺͻͳ͵ͪͲ;Β;ͬͻͰͯͼͽͳ
ͫͻͪͲͬͪΔͰ
ͫͳͪΒͰ
ͺͳͼͷ̸͵; ͼͬͰͽ͵ͻͰͰͷͫͰͲͬͳ
ͱͳͬͽͳͼͷͰͻͳͪͳͺ͵ͪͲͪͽͰΓͪ
ͰΕͰͷͲͪͽͳ͵ΒͳΒͰͺ;ͽͺͻͪͬͳ͆ͰͷͪͳͰͭͪͽͫͳͪͷͪ
ͽ;͵ͪͲͪͶ́ͯͪ͵ͪͯͪͺͭͻͰͳͷ
ͰΕͰͷͫͳͽͳͼͬͰͼͳͼͬΒͰͭͻͰ͵ͰͳͼͪͷΕͰͷͯ;ͫΓͰͼͻΓͪ
ͽͳ;ͺͻͺͪͼͽ͌ͺͻͳͶͭͬΒͺͻͳͳͳͯͰͳͷͳΓͰΔͰ̽ͰͶͰͽͳΕͪͯͪt͵ͶͰ͵ͽͳͬͳͪͳͪͶͳͳͯͰ
ͽͳͽͰͽ ͲͪͯͬΓͪͬͪ ͺͽͻͰͫ; Ͳͪ ͺͻͳͺͪͯͪΔͰͷ
͵;ͺΓͪ
;ͯͳ ͼͰΕͪΔͰ ͷͰͼͽͪ ͳ ͲͪΒͰͯͳͰ
ͺͬͰͲ;ΒͰ
ͼͪͬͻͰͷͰͼͽͳͺͻͶͼͽͪͪͳ͵ΒͳͼͰͻͪͲ;ͷͰͳͺͻͳͬͪͽͪi ̽ͰͶͰͽͳΕ
ͼͽͻ 86).
̸̸̸͇̻͇͇̺͌ͣ͆͊͋͐͌͆͢ͅ͏̸͇͉́͆̈́͆̾̓͌̈́͋͌̾
͆ͪ ͵Βͳ ͪͳ ΒͰͯͪ ͯͻͱͪͬͪ ͳ ΔͰ ͪͻͯ ͷͭ; ͯͫͻͪͳͽͳ ͼͬΒ; ͵;Ͷͽ;ͻ; ͳ ͪͳͪͶͰ
ͳͽͰͻͰͼͰ ͈ͻͬͳ͵ͻͪ͵ΒͰͼͽͰͺͯͳͲͪΔͰͼͬͰͼͽͳ ͪͻͯͪͺͺͳͽͪΔ;;ͬͪΔͪ͵;Ͷͽ;ͻͰ͋ΒͰͽͰͷͰΓͪ
͵ΒͰͷΕͰͼͰͭͻͪͯͳͽͳ͵;Ε̸ͪ͵ͪͻͯͳΒͰͼͬͰͼͽͪͲͪͽΒͰ͵;Ͷͽ;ͻͪͬͪͱͪͳ͵ͪ͵ͼͬͪ͵ͳͺΒͰͯͳͪ
ͷͱͰͯͺͻͳͰͽͳͯͪͼͰͪͼͪ;ͬͪ
ͯͪΒͰͺͽͺ;ͰͻͰͪͶͪͯͪͽͳͼͰͺͼͽͪ͵;͵;Ͷͽ;ͻͰ͇ͬͷ
ͺͻͫͶͰͷ;ͺͳͰͳ͊ͽͪ͵ͬͳΕ͈ͰΒͬͳΕ
͵ΒͪͼͷͪͽͻͪͯͪΒͰtΒͰͯͯͭͶͪͬͳͫͰͶͰͱΒͪͪͳͪͶ
ͭ͵ͪͻͪ͵ͽͰͻͪͲͰͷͪΓͪͲͪͺ̹ͪͯͭͪͶ͵ͪͪͺͯͶͱͼͽ͵ͶͰ͵ͽͳͬΒͭͻͲͳͳ͵ΒͪΒͰͺͯͪͳ͵ͪ
͵;Ͷͽ;ͻͪ
ͪͶͳͳͽͻͪͯͳͳͪͶͺͪͶͪͪ͵ͪ͵;Ͷͽ;ͻͪ ̀ͪͽͳͳͼͷ;ͷͭ;ΕͼͽͳͬͳͯͰͽͳͼͽͬͪͻͼͽ
ͪ͵ͬͷ͵ͪ͵ͬͪΒͰͼͽͰ
ͪͽͲͪͳ
ͺͻͳΒͰͼͬͰͭͪ
ͻͪͲͫͳͽͳͷͳͽͬͰͳͳͶ;ͲͳΒͰ͵ΒͳͪͼͺͻͳͷͻͪͬͪΒ;ͯͪ
ͺͼͷͪͽͻͪͷͼͰͫͰ
ͼͽͬͪͻͳͳͼͳͽ;ͪͳΒͰͽ;Όͳͷͳͷͪi 4UBOLPWJǀ1FKOPWJǀ
ͼͽͻ
ͅͰͯͳΒͳ
ͷͭ;ͺ;ͯͪͺͷͭ;͵ͪͯͪΒͰͬͪΒͺͻͫͶͰͷ;ͺͳͽͪΔ;͈ͽͻͰͫΒͰͯͪͼͰͰͷͳͽ;ΒͰͽͬͳͰͰͷͳͼͳΒͪ
271
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳΒͪͼͰͽͰͷͪͽͳ͵ͪͯͼͳͪͽͻͪͯͳͳΒ;
ͻͰͶͳͭͳΒ;
ͳͽͰͻͰͼͪͽͪͷͰͼͽͪͳͺͻͰͯͰͶͰ͵ΒͰͽͪͯͻͱͪͬͪ
ͳͷͪ
ͼͶͪͬͰͶͳͼͽͳͳͲͺͻͶͼͽͳ
Ͷͳͼͽͳ͵ΒͰͽͻͰ;ͽͪͪΒͫΓͳͪͳͺͻͰͯͼͽͪͬΓͪΒ;
ͼͬΒ; ͯͻͱͪͬ; ; ͼͬͰͽ; ͼͺͻͽͳͼͽͳ
ͪ;ͳͳ
ͼͽͻ;Δͪͳ
;ͷͰͽͳͳ
ͅͰΌ;ͽͳͷ
ͪͬͰͯͰ ΒͰ
ͭͽͬͰͷͭ;ΕͰͼͽͬͪͻͳͽͳ;ͯͻͱͪͬͪͷͪ;͵ΒͳͷͪΒͰͼͬͰͬͳͰͷͰͯͳΒͪͳΒͳͼ;ͬͶͪͼͳͳͼͽͻͪͳ
͵ͪͽΒͰͼͶ;ͪΒͼͪ͊ͻͫͳΒͷ
͊ͶͰͯͰΕͳ ͵ͻͪ͵ ΒͰ ͫͻͪͲͬͪΔͰ ̓ͻͲ ͫͻͪͲͬͳ ͼͳͼͽͰͷ ͼͰ ͷͻͪ Ͱͭͬͪͽͳ ͯ; ͽͻͪͯͳͳΒͰ
ͪͻͪͬ
ͭͪͽΒͰͯͫͻͳͺͱͰΓ
͆Ͱͯͺ;ͼͽͳͬΒͰͯͪͯͰͪͲͪͬͻͰͼͬ;͵Ͷ;
ͪͯͪ
ͰͲͪΒ;ͪΒͬͪͱͳΒͰͯͰͽͪΓͰͳͲͳͼͽͻͳΒͰ
ͳͶͳͯͪͰͲͪΒ;ͳͷͰͪͪΒͺͲͪͽͳΒͳͯͷͪΕͳͺͳͼͪͪ,
ͺͰͼͳ͵ͪ
;ͷͰͽͳ͵ͪ t͊ͷͪͽͻͪͷͯͪͰͼͷͰͯͪͼͰͺͻͰ͵ͳͯͪͽͻͪͯͳͳΒͪ
ͽͰͯͪͼͰͽͪ͵ͪͼͳ͵ͪͽͪͼ
ͽͻͿͪͶͪ ͽͰͽͪ ͵ͽͳ;ͳͽͰͽ; ͯ;ͬͭ ͳ ͳͼͽͻͳΒͼ͵ͭ ͻͪͲͬΒͪ ͵Βͳ ΒͰ ͺͬͰͲͪ ͼͪ ͼͳͷͫͶͳͷͪ
ͬͰͻͰͳͼͪͷͼͬͰͼͽͳ̽;ͬ;ͳͼͽͻͳΒ;ͼͬͭͪͪͻͯͪͷͳͷͻͪͷ
ͺͻͰͼͬͰͭͪ
ͯͪͺͲͪΒͰͷͳͯͪΒͰ
ͺͽ;ΒͰͷi ̻;ͼ͵ͬͪ
ͼͽͻ
̀ͪͳͷΓͳͬͫͳ ͫͳͶͯͪ ͼͰ ;͊ͻͫͳΒͳ
ͪͺͻͳͷͰͻ
ͪ ͪͼ;
ͷ;Ͳͳ͵ͭͬͪͼͺͳͽͪΔͪͯͰͬͻͰͷͰͪͺͼͬͰͽͳͳͭͻͪΔ;ͪͻͯͳͳͭͪͻͪ͆ͪͽͪΒͪͳͼͰͼͺͪΒͪͶͰͺͳ
͵ͻͳͼͯͰͪͫͳͪ;ͳͶͪͷͭͽͭͪͳͲͼͬΒͰ͵;Ͷͽ;ͻͰ
ͪ;ΒͰͯͫͳͼͰͪͼͽͪͬͳͪͼ;ͳͳͲͪͳ
ͷΓͳͬͳΒͳͷ͌͵ͶͪͷͪͫͳͽͻͰͫͪͶͻͭͪͳͲͬͪͽͳͬͳͰͼͬͰͪͼͽͳͺͬͯͷͬͪͱͳͪͳͪͶ
ͳͺͻͪͲͳ͵ͪ̀ͪͽͳͷ
ͳͽͰͻͰͼͪͽͫͳͫͳͶͻͭͪͳͲͬͪͽͳͻͪͯͳͳͰ
ͼ͵;ͺͬͰͳͶͳͼͪͼͽͪ͵Ͱͪ
͵ΒͳͷͪͫͳͯͰͪͷͭͶͪͯͪͺ͵ͪͱ;ͳͶͳͳͼͺͻͳͪΒ;ͽͪ ͲͪΒ;ͼͬΒΒ͵;Ͷͽ;ͻͳ͋ͪ͵ͬͪͯͻ;ͱͰΔͪͫͳ
ͫͳͶͪͳͽͰͻͰͼͪͽͪ
ͰͺͽͰͻͰΕ;Β;ΕͰͭͳͲͪͳͷΓͳͬͭͼͪͯͻͱͪΒͪ
ͭͯͰͫͳͼͰͯͰͪͼͰΕͪͶͪͬͻͰͯͳͷͳ
ͬͪͱͳͷ ΒͰͻͳͰ͵ͺͳͽͪͲͪͷͳΓͰΔͰ
ͲͪͫͪͬΓͪͶͪͫͳͼͰ
ͪͳͪ;ͳͶͪͺ;ͼͬΒΒ͵;Ͷͽ;ͻͳͳ
ͽͷͰ͵ͪ͵ͯͪΒͰͰͰͳ;ͬͪΒ; ͡;ͫͪͬͺͻͰͷͪͼͬΒΒͯͻͱͪͬͳͼͰͺ͵ͪͲ;ΒͰͳ͵ͻͲͪͼͽΒͪΔͪͯͪͼͰ;ͬͪ
͵Ͷͳͪ͌ͼ͵Ͷͪͯ;ͼͽͳͷ
ͽͻͰͫͪͶͫͳͻͭͪͳͲͬͪͽͳͪ͵ͳΒͰͳΕͰΔͪ͵ͶͳͰ;͵Βͳͷͪͫͳ;Ͱͼ
ͽͬͬͪͶͪͯͰͪ͋ͪ͵ͫͳͼͰ͵ͯΔͳͼͽͬͻͳͶͪͪͬͳ͵ͪͯͪͯͻͱͪͬͪΒ;ͱͳͬͽ;ͼͻͰͯͳ;ͳͳͫͳ͵ͪͼ
ͳΒͰͺͼͽͪͶͳͯͻ;ͽͬͰͯͭͬͻͳΓ;ͯͳ
͊ͬͪ͵ͪ ͯͻͱͪͬͪ ͷͻͪ ͯͪ ͯͻͱͪͬͪ ͯͫͻ; ͵ͷ;ͳ͵ͪͳΒ; ͼͪ ͼͬΒͳͷ ͪͻͯͷ ͵Βͳ ͱͳͬͳ ͬͪ
ͷͪͽͳͰͲͰͷΓͰ̺ͰͶͳ͵ͳΒͰͭ;ͫͳͽͪ͵͵ͪͯͪΓ;ͯͳ͵ΒͳͱͳͬͰ;ͯͳΒͪͼͺͻͳͲͪͫͻͪͬͰͼͬΒΒͰͲͳ͵ͳͺͳͼͷ
ͳ͵ͪͯͪͼͰ ͺͽͺ;ͼͽͺͰͼͪͪͻͯͷ ; ͳΒ; ͼ;ͯͻͱͪͬ;ͯͶͳ̀ͪͽ ΒͰͺͽͻͰͫ ͻͭͪͳͲͬͪͽͳ
ͼ;ͼͻͰͽͰͳ͵;ͺΓͪΔͪͭͯͰΕͰͼͰͭͬͻͳͽͳͺͶͳͽͳͳ
͵;Ͷͽ;ͻͳ
;ͷͰͽͼͽͳ
ͪ͵ΒͳͷͪΕͰͼͰͳͭͻͪͽͳ
ͺͰͬͪͽͳ
ͫͰͼͰͯͳͽͳ
ͪͼͬͰ;ͳΓ;;ͬͪΔͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪ͋ͳͼ;ͼͻͰͽͳͰͼͷͰΒ;ͲͪͽͳͲͪ
ͭͯͳͰͯͯͰͰͯͫͪ͵ͪͳͯͰ͵ͪ
ͼͬͳ ͷͻͪΒ;;Ͱͼͽͬͬͪͽͳ
͉͌;ͼͳΒͳͼͰͪ;ͶͳͪͷͪͬͰΕͳͭͻͪͯͬͪͷͭ;ͬͳͯͰͽͳͼͺͷͰͳͳ͵Βͳͺͻͳ͵ͪͲ;Β;ͽͻ;ͯ;ͱͰ;
ͷ;͵ͪͻͪͳͯͬΒͰͯͰͰ
ͯͰͪ͵ͪͳͯͰͬΒͳ;͇ͬͳͷͼͺͷͰͳͳͷͪͼͰͬͰͶͳͪΒ;ͺͻͯͳͰͬͻͰͯ
ͼͽͳ͆ͪͽͪΒͪͳͼͰΓ;ͯͳͷͪͺͻͳ͵ͪͲ;ΒͰ͵ΒͪΒͰͺͶͳͽͳ͵ͪͽͰͯͻͱͪͬͰͳͽͪΒͰͬͪͱ͵ͪ͵ͫͳͪ
ͺͼͽͪͶͪ
̽ͻͱͪͬͪ ͺͭͽͬͰ͵ΒͰͼ;;ͪΒͬͰΕͰͷͺͻͫͶͰͷ;͵ͪͯͪΒͰ;ͺͳͽͪΔ;ͺͼͽͪͪ͵͵;Ͷͽ;ͻͰ
ͷͻͪ
ͿͳͪͼͳΒͼ͵ͳͯͪͺͷͪͱͰͳͲͭͻͪͯΔ;ͳͫͬ;Ͱͽͪͻͪ͵;Ͷͽ;ͻͰ
͵ͪͳͻͭͪͳͲͪͳΒͰͳ;ͯͻ;ͱͰΔͪ͵ΒͰ
ͼͬΒͳͷ ͯͰͶͬͪΔͰͷ ͬͰͶͳͪΒ; ͪͳͪͶ; ͵;Ͷͽ;ͻ; ͅͻͪ ͺͼͽΒͪͽͳ ͽ ͬͳͰ ͷ;ͲͰΒͪ
ͫͳͼ͵ͺͪ
ͺͲͻͳͽͪ͆ͰͷͱͰͷͰ͵ͳͬͪͽͳͯͪΕͰΒͰͯͪͯͻͱͪͬͪ͵;Ͷͽ;ͻtͺͻͬͰͽͪͽͳiͪ͵ͼ;ΒΒͪͬͰͯͰͰ
;ͼͽͪͬͰ;ͶͰͷͼͽͪΔ; ͵ͪͽΒͰͼͶ;ͪΒͼͪ͊ͻͫͳΒͷ
͆ͳΒͰͷͻͪΔͰͯͪͼͰ;Ͱͽͻͳͷͪ͵;Ͷͽ;ͻͰ
272
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ ͈ͻͱͳͷͪΔͰ͵;Ͷͽ;ͻͪWT ͪͷͰͽͪΔͰΒͰͯͰ͵;Ͷͽ;ͻͰ
ͺͻͷͬͳͰͼͪͷͼͪͯͻͱͪΒͼͪͳͪͶͳͷͷͽͳͬͳͷͪ͋ͪ͵ͳΒͰͳͺͱͰΓ
ͲͪͽͽΒͰͬͪͱ
ͯͪΓ;ͯͳͫ;ͯ;ͳͻ͵ͳͬͳͯͳ͵ͪͳͯͪͲͪΒ;͵ͪ͵ͬͪΒͰ͵;Ͷͽ;ͻͪͯͻ;ͭͳͪͻͯͪ́ͲͽͭͪͼͰͷͱͰͺ;
ͪ;ͳͽͳ̽ͬΓΒͰΓ;ͯͰͺͻͳͬͶͰͽͳͯͪͰΕͰͺͼͰΕ;Β;;ͼͽͪͬͰ͵;Ͷͽ;ͻͰ
ΒͰͻΕͰͪͽͪΒͪͳ
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ͽ ΕͰ ͼͰ
ͪ ͺͻͳͷͰͻ
ΒͰͯͷ ͷͰͼͰ ͯͰͶͳͽͳ ͫͰͼͺͶͪͽͰ ;ͶͪͲͳͰ ͲͪͳͽͰͻͰͼͬͪͳͷͪ ̸ ͵ͪͯͪ
Γ;ͯͳΒͰͯͷͲͪͬͶͰ͵;Ͷͽ;ͻ;ͳͽͪ;ͯͳ
ͼͬͪͽͳΕͰͯͪͰͪ͵ͪͻͽͰͲͪΒͰͯ; ͺͻͰͯͼͽͪͬ;ͳΒͰ
ͼ͵;ͺͪͳͻͪͯΕͰͷͰΔͪͽͳΒͰͯͪͬͰͰͻΔͳͳͲͶͪͲͪ͵Ͳͪ;ͱͳͽͪ͵͵Βͳͪͺͻ;ͱͪ
͋ͪ͵ΌͰ
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͵ΒͳͷͪͼͰͻͪΌͪΒ;ͬͰͶͳ͵ͰͳͫͳͽͰͳͯͰΒͰ
͵ΒͰͷͭ;ͯͪͫ;ͯ;ͯͬͰͶͳ͵Ͱ͵ͻͳͼͽͳͲͪΒͰͯ;ͪͳΒ;͆Ͱ
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ͰͽͻͰ͵ΒͳͺͻͰͯͼͽͪͬΓͪΒ;͵;Ͷͽ;ͻ;ͳͼͽͪͶͰͷͪͽͰ
ͻͳΒͪͶͰͼͽͬͪͻͳ͵ΒͰͪͼͺͯͼͰΕͪΒ;ͪͽ͵ͼͷͳͽͪͼͷ͆ͳΒͰ͵;Ͷͽ;ͻͪͳͼͪͷͻͯΓ;ͫͳͬͪ
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ͺͼͳͪͼͬΒ;ͪͳΒ;ͳͳͼͽͻͳΒ;
ͽΕͰͷtͪͰi ͬͰͶͳͪͽͳ ͳͯͫͻ
ͳͶͰ
ͪͼͬͪ͵ͭ
͵Ͱͺͻͳͺͪͯͪtͪͷͪi Ͳͪͳͽͳ͵ͪͰͺͱͰΓ͈ͭͯ͵;Ͷͽ;ͻͷͼͰ
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ͷͶͪͯͰͪ;Ͱ͵ͪ͵ͯͪͳͰͺͪͬΓͪΒ;
ͬͰΕͯͪͫ;ͯ;ͺͪͷͰͽͳΒͳͳͫΓͳ̓;Ͷͽ;ͻͪΒͰ
ͽͪ͵ΌͰ
͵ͪͯͪͼͰ
ͷͶͪͯͳ ͳ ͼͽͪͻͳΒͳ ;ΒͰͯͳͰ
ͺͪ ͬΌͰͳ ͼͰΕͪΒͰͷ ͪͳͪͶͰ Γ;ͫͪͬͳ ͳ ͺͼͪ ͼͽͬͪͻͪΒ; ͬͰͶͳ͵Ͱ ͳ
ͲͪͪΒͰͼͽͬͪͻͳ͵ΒͰͰͯͲͬΓͪͬͪΒ;ͯͪΔͳͬͪ͵;Ͷͽ;ͻͪͰͼͽͪͰ̓;Ͷͽ;ͻͪͳͷͪͯ;;
ͲͪͽͳͳΒͰ
Ͷͪ͵;ͳͽͳͽͳΒͰ͠Ͱͻ
ͯͪͳΒͰͽͪ͵
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ͽͻͰͫͪ ͺͻͰͯͪͽͳ
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̸̸̀̓͌͐̓͡
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ͳΒͰ ΒͰͯͰ ͵;Ͷͽ;ͻͰ
ͲͪͬͪΓ;Β;Εͳ ͰͰ͵ͳͬͪ ͬͰͶͳ͵ͷ ͽͺͻ; ͵Βͳ ͼ; ͺͻ;ͱͳͶͰ ͺͻͬͰͼͽͬͰ
ͫͭͪͽͳΒͰͳͷΕͳΒͰͯͻͱͪͬͰ
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ͰͷͪΒ;ͽͪͯͪͺ;ͯͰͼͬͰͽ;ͼͳͷ͵;Ͷͽ;ͻͳͬͻͰͯͼͽͳͰͺͻͰΔͳͬͭͲͪͪΒͪ ͵ͪ͵ͷͪͽͰͻͳΒͪͶ
ͳ
ͽͪ͵ͳͯ;ͬͳ
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ͺͻͰͺͲͪͬͰͶͳ͵ͰͳͯͰΒͰ͵ΒͰͳͷͪΒ;ͺΒͰͯͳͳͳͯͪͺͷͭͰͯͪͰͺͻͰͻͪͼͽ;;ͲͪͪΒͰͺͻΒͰ͵ͽͰ
͵Βͳͼ;ͬͪͱͳͳͽͪͬͷͼͬͰͽ;͆ͪͽͪΒͪͳΒͰͯͪͯͻͱͪͬͪͳΔͰͪͻͯtͼͳͭ;ͻͪͬͪΒ;i ͺͼͽͪͪ͵
ͺͯͪΒͰͲͯͷͼͬͰͽͼ͵ͳͷΕͳ͵ͪ
ͳͲΒͰͯͭͺͻͼͽͭͻͪͲͶͭͪ– Ͳͪͽͽͼ;ͺͽͻͰͫͳͼͬͰͽ;
273
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸͉͉̈́́͋̾͋͌
274
̸̸͚͚͇͉͚̺͆̾̈́͆̾́ͣ ͈ͻͱͳͷͪΔͰ͵;Ͷͽ;ͻͪWT ͪͷͰͽͪΔͰΒͰͯͰ͵;Ͷͽ;ͻͰ
"/Ƅ&-"/Ƅ03Ƅ&7*Ƃ
-
̸̸̹͇͉̺͚͇̺́͊̈́͌̓͆́ͣ͠ 1
͌ͳͬͰͻͲͳͽͰͽ̽Δ̻ͪͻͳͪ
͍ͪ͵;ͶͽͰͽͲͪ͵ͷ;ͳ͵ͶͭͳΒ;
͈ͯͭͻͳͪ ͏ͻ̻ͪͻͪ
̸̸̹̺͊́͆̓͆̾̿̾́ͣ͠ͅ-̸͋͊́ͣ2
͈ͼͳͳΒͪͽͻͳΒͼ͵ͪ ͫͶͳͪ ẗ́ͻͳΒͰi, ̹Ͱͭͻͪͯ
̸̸̹͎̺͇͉̺͇́̾́̈́͆̾̀́͊͆͊͋́͌
͉̹͊́́́͠͏͉͇̻͇͉͆́͠
1
borivoje@gmail.com
2
ktjasmina@gmail.com
276
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
;ͼͽͪͬΓͰ ΒͰ ͯͪ ͼͳͯͻͷ ͪͼͳΒͪͶͭ ͳ ͪͽͳͼͳΒͪͶͭ ͺͪͪΔͪ ͪΒͫΓͰ ͺͻͰͯͳ͵ͽ;ΒͰ ͵ͪͼͳΒͰ
ΒͪͬΓͪΔͰͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ
͆ͪΒͲͪͯ
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ͻͰΌͰͰ;ͻͽͳͰ
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̓͌͐͆̾͡ ͉̾͐́ ͫͳͰͬͳͻͪͶͰͪͯͳ͵ͳΒͰ
ͺͼͳͪ͵ͽͳͬͰͼ;ͺͼͽͪͰ
ͷͰͪͳͲͷͳͯͫͻͪͰ
͊ͻͫͳΒͪ
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̺͇͌̽
͉ͰͲ;ͶͽͪͽͳͫͻΒͳͳͼͽͻͪͱͳͬͪΔͪ;͵ͪͲ;Β;ͪͽͯͪͫͳͰͬͳͻͪͶͰͪͯͳ͵ͳΒͰͳͲͪͬͳͼͼͽͳͯ
ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͷͪΒ;ͷͭͰͼͶͳͼͽͳ ͺͿͪ͵ͽͻͳͷͪͻͳͲͳ͵ͪ
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͵ͷͻͫͳͯͳͽͰͽ;
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͈ͻͰͯͶͱͰͳͯͳΒͪͭͼͽͳ͵ͳ͵ͻͳͽͰͻͳΒ;ͷͳͲͪͼͬͪͳͼ;ͪͲͪΒͰ
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ͺͻͰ͵;ͺͳͻͪͼͽͪ͵ͽͳͬΕ;
ͱ;ͯΔͪ
͵ͷͺ;ͶͲͳΒͪͳͭ;ͫͳͽͪ͵͵ͽͻͶͰ
ͽͶͰͻͪͳΒͪ
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ͅͰΌ;
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ΒͰͯͳΒͰ͵͵ͪΔͰ
͵ΒͰΒͰͪΒͬͳͰͳͲ;ͪͬͪ
ͳͲͪͳΒ;ͼͶͳͼͽͼͪͲͪͬͳͼΕ;ͯͺͼͳͪ͵
ͽͳͬͳ ͼ;ͺͼͽͪͳ ͳͷͪ ͪΒͬͳͰ ͯ͵ͪͲͪ
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ͪͯͳ͵ͳΒͰͺͽͻͰͫͪΒͰͺͽͬͻͯͪ͵ͻͲͯͪΓͪͳͼͽͻͪͱͳͬͪΔͪ
͆Ͱ;ͻ͵ͭͳͽͳͬͪͳͰ;ͻͳͷͪͭͳͭͳͼͽͻͪͱͳͬͪΔͪͫͳͰͬͳͻͪͶͳͪͯͳ͵ͳΒͪ
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Ͷ͵ͭ ͵͵ͪΔͪ
;͵ͪͲ;Β; ͪ ͵ͷͺͻͷͳͽͬͪ; ͿͻͽͪͶ; ͵ͻͽͳ͵ͪͶ; ͰͭͲͰ͵;ͽͳͬ; Ϳ;͵ͳΒ;
ͽͼͰͭͶͰͯͪ;ͯͰͲͳͳͫͳͳΒͳͳͷͺ;ͶͼͳͬͼͽͳͳͰͷͭ;ΕͼͽͳͯͶͪͭͪΔͪͲͪͯͬΓͼͽͬͪ͆Ͱ;ͻ
ͫͳͶ͵Ͱͼͽ;ͯͳΒͰͭͬͻͰ;ͺͻͳͶͭͯͳͼͻͰͭ;ͶͪͳΒͳͷͰͲ͵ͻͽͳ͵Ͷͷͫͳ͵ͭͯͺͪͷͳͼ͵ͭͼͳͼͽͰͷͪ
ͺ;ͽͰͬͪͲͪͪͭͻͪͯ;
ͳ͵ͯͫͳͰͬͳͻͪͶͳͪͯͳ͵ͳΒͪͳ͵ͯͲͪͬͳͼͼͽͳͯͼ;ͺͼͽͪͳ͈ͻͰͯͯͺͪ
ͷͳͪ
͵ΒͳͼͰͪΒͬͳͰͺͬͰͲ;ΒͰͼͪͷͽͳͬͪͳͳͷͰͿͰ͵ͽͳͷͪͯͻͭͪͳͪ͵ͽͳͬͼͽͳ
Ͱ;ͻͰͷͳΒͼ͵ͪ
ͳͼͽͻͪͱͳͬͪΔͪͭͬͻͰ;͵Γ;ͰͼͽͳͫͻΒͳͰ;ͻͽͻͪͼͷͳͽͰͻͪͳͰ;ͻͷͯ;Ͷͪͽͻͪ ͼͰͻͽͳ
ͰͯͭͰͳͺͳͳͯͳ
ͭͪͷͪ-ͪͷͳͫ;ͽͰͻͪ͵ͳͼͰͶͳͪ
ͪͰͽͳͶ-Ͷͳ
ͭͶ;ͽͪͷͪͽ
ͻͪͯͻͰͪͶͳ
͵ͻ
ͽͳ͵ͽͻͺͳ-ͻͳͶͳͲͳͭͿͪ͵ͽͻ
͵ͯͺͻͰͷͰΕͪΒͪͳͲͫͰͭͻ;ͺͰ %BHIFSBOE3PCJOT
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ͫͳͶ͵ͳͳͼͻͰͯͳͼ͵ͳͿͪ͵ͽͻͪͲͪͬͳͼͳͯͪͶͳΕͰ
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ͳΓͰͬͳͳͼ;ͺͻͳͼͽͰ͵ͶͳͳͲͬͻΕͰͽͰ
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277
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͳ͵ͪͲͪͽͳͰͺͳͯͰͷͳͶ͵;ͼͶͳ͵;ͲͶ;ͺͽͻͰͫͰͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳͺͻͬͰͼͽͬͰ
ͷͰΌ;ͷͶͪͯͳͷͪ͏ͻͰ̻ͻͰͳ͊ͻͫͳΒͰ
ͪͲͪͽͳͷͷͰΌ;ͼͽͪͬͳͽͬͷͯͯͭͯͳͪͲͪͻ
ͭͻͼ͵ͳ ;Ͳͻͪ͵
ͯͼ ͯ ͯ ͭͯͳͪ Ͳͪ ͼͻͺͼ͵ͳ ;Ͳͻͪ͵
ͳ ͳͲͬͻͳͽͳ ;ͺͻͰͯ; ͪͪͶͳͲ;
ͻͰͲ;Ͷͽͪͽͪ
͌ͽͬͻͯͳͽͳͻͪͳͻͰͼͽͼͬͳͭͻ;ͺͪͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ;͏ͻΒ
̻ͻͳͳ͊ͻͫͳΒͳ
́ͼͺͳͽͪͽͳͺͬͰͲͪͼͽ;;ͽͪͻͳͳͲͷͰΌ;Ͳͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͫͳͰ
ͬͳͻͪͶͳͲͪͬͳͼͼͽͳ;ͯͬͪ;Ͳͻ͵ͪ
́ͼͺͳͽͪͽͳͿͪ͵ͽͻͰͻͳͲͳ͵ͪͲͪͪͼͽͪͪ͵ͳͻͪͲͬΒͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ
ͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ;ͯͬͪ;Ͳͻ͵ͪ
́ͼͺͳͽͪͽͳͺͬͰͲͪͼͽͼͳΒͪͶ-ͯͰͷͭͻͪͿͼ͵ͳͫͰͶͰͱΒͪͳͼͺͳͽͪͳ͵ͪͼͪͲͪͬͳͼͼͽͳͷͪͯ
ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͫͳͰͬͳͻͪͶͳͷͲͪͬͳͼͼͽͳͷͪ;ͯͬͪ;Ͳͻ͵ͪ
́ͼͺͳͽͪͽͳ ͺͬͰͲͪͼͽ ͷͰͪͳͲͪͷͪ ͯͫͻͪͰ ͵ΒͰ ͵ͻͳͼͽͰ Ͳͪͬͳͼͳͳ ͯ ͺͼͳͪ͵ͽͳͬͳ
ͼ;ͺͼͽͪͳ ͳ ͫͳͰͬͳͻͪͶͳ Ͳͪͬͳͼͳͳ ; ͏ͻΒ ̻ͻͳ ͳ ͊ͻͫͳΒͳ
ͽͰ ͻͪͲͶͳ͵Ͱ ͳ ͼͶͳͼͽͳ ;
͵ͻͳΕͰΔ;ͷͰͪͳͲͪͷͪͯͫͻͪͰ
͇͉͌̀͏́
͌ͬͷͳͼͽͻͪͱͳͬͪΔ;ͺͳͼͽͳͷ͵ͻͳͽͰͻͳΒ;ͷͳͷͪͳͲͪͫͻͪͪͼ;ͯͬͪ;Ͳͻ͵ͪ
͏ͻͭͻͼ͵ͳ;Ͳͻͪ͵ͯͳͼͺͳͽͪͳ͵ͪͲͪͬͳͼͽͻͪͱͳͬͪΔͰͼͪͳΔͪͬͪΒ;ͽͻͳͺͯ;Ͳͻ͵ͪ–
ͺͯ;Ͳͻͪ͵ͯ
;Ͱͳ͵ͪͼͷͳͻͪͲͻͰͯͪͼͬͳͳͼͬͳͻͪͲͻͰͯͪͼͻͰͯΔͳ͵Ͷͪͯ
ͯ ͭͯͳͪ ͺͯ;Ͳͻͪ͵ ͷͶͪͯͳ ͯ ͯ ͭͯͳͪ ͯ
ͳͼͺͳͽͪͳ͵ͪ ͳ ͺͯ;Ͳͻͪ͵
ͯͻͪͼͶͳͯ
ͳͼͺͳͽͪͳ͵ͪͯͯͭͯͳͪ͆ͰͬͪͱͰΕͳΒͰͫͳͶ
͊ͻͺͼ͵ͳ ;Ͳͻͪ͵ ͼͪͳΔͪͬͪΒ; ͽͻͳ ͺͯ;Ͳͻ͵ͪ – ͺͯ;Ͳͻͪ͵ ͯ
;Ͱͳ͵ͪ ͼͷͳ
ͻͪͲͻͰͯͪͼͬͳͳͼͬͳͻͪͲͻͰͯͪͼͻͰͯΔͳ͵Ͷͪͯͯͭͯͳͪͺͯ;Ͳͻͪ͵ͷͶͪͯͳͯͯ
ͭͯͳͪͯ
ͳͼͺͳͽͪͳ͵ͪͳͺͯ;Ͳͻͪ͵ͯͻͪͼͶͳͯ
ͳͼͺͳͽͪͳ͵ͪͯ
ͯͭͯͳͪ
͈ͯ;Ͳͻͳ;Ͱͳ͵ͪͳͷͶͪͯͳͯͯͭͯͳͪ;͏ͻΒ̻ͻͳͳ͊ͻͫͳΒͳͳͷͪΒ;͵ͪͻͪ͵ͽͰͻͳͼ
ͽͳ͵ͰͰͺͻͺͻͳͪͶͳ
ͼͽͻͪͽͳͿͳ͵ͬͪͳ
͵ͬͽͳͳͼͶ;ͪΒͳ;Ͳͻͪ͵ͪ
ͪͽͻͰΕͳͺͯ;Ͳͻͳ
ͼͽͪͻͳΒͳ ; ͫͪ ͼͬͪ ;Ͳͻ͵ͪ ͳͷͪΒ; ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ ͼͽͻͪͽͳͿͳ͵ͬͪͳ
ͺͻͺͻͳͪͶͳ
͵ͬͽͳͳͼͶ;ͪΒͳ͇ͬͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱͺͯ;Ͳͻͪ͵ͪ;ͼͶͬΓͰͰͼ;ͺͻͳͻͯͷͳͼͽͻͪͱͳͬͪ͵ͭ
ͺͻͫͶͰͷͪ͆ͪͳͷͰ
ͪͼͽͪͪ͵ͳͻͪͲͬΒͲͶ;ͺͽͻͰͫͰͳͲͪͬͳͼͼͽͳͯͪ͵ͽͳͬͼͽͳͳͼ;ͺͼͽͪͳͺͻͰ
ͽͰͱͼ;ͬͰͲͪͳͲͪͪͯͶͰͼͰͽͳͳͺͼͽͪͯͶͰͼͰͽͳͺͰͻͳͯ
ͽͰΒͰ;ͪͳͷͺͯ;Ͳͻͳͷͪͺͻ
Ͱͪͽͳͼͺͳͽͪͳ͵ͪͪͬͷ;Ͳͻͪͼͽ;;ͯͼ;ͪͺͽ;ͺͺ;ͶͪͳΒ;ͽͭ;ͲͻͪͼͽͪͺͻͺͻͳͪͶ
ͲͪͽͬͰΕͳ ͺͭͽͬ;;Ͱͳ͵ͪ
Ͱͭ͵ͪͯͪΒͰͻͰͺͯ;Ͳͻ͵;ͯͻͪͼͶͳͯͯͭͯͳͪ
278
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
̸̸̸̸͉͉͉̺́͆͊͋͌̾͆͋́͌́͊͋̿́͢͠ͅͅ
͇ͼͬͳͳͼͽͻ;ͷͰͽͪͻͳΒ;ͷͳͼͽͻͪͱͳͬͪΔͪ;ͫͪ;Ͳͻ͵ͪΒͰͳͼͽͳͲͫͭͺͽͺ;Ͱ;ͺͻͰͯͳͬͼͽͳ
ͺͯͪͽͪ͵ͪ́ͼͽͻ;ͷͰͽͪͻͳΒ;ͷͳͳͼͰͻͳΒͪͯͼͽͪͯͪͻͯͳͲͬͪͳ;ͺͳͽͳ͵ͪͲͪͰͰͷͳΒͼ͵ͳ
Ͳͪͬͳͼͼͽͳ͊ͪͺͳͽͪΔͪ͵ΒͪͼͰͯͼͰͪͼͳΒͪͶ-ͯͰͷͭͻͪͿͼ͵ͰͬͪͻͳΒͪͫͶͰ
ͺͻͯͳͰͿͪ͵
ͽͻͰ ͻͳͲͳ͵ͪͳͺͻͰͷͰΕͪΒͰͻͪͭ ͺͼͳͼͳΒͪͶͭ ͻͪͲͬΒͪ
ͼͬͳ ͬͳͺͼͰͫͳ ;ͺͳͽͳͳͼͪͯͻͱͰ
ͺͳͽͪΔͰ
̽ͳͼͽͻͳͫ;ͳΒͪͺͳͽͪΔͪͺ;ͺͳͽͳͳͷͪͳͲͭͶͰͯͪͬͪ͵
– ͬͳͯͰ-ͳͭͻͳͰͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪͪͻͯͳͪͶΒͼ͵ͪͶͳ
– ͽͰͶͰͬͳͲͳΒͪͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
– ͍ͰΒͼͫ;͵ͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
– Γ;ͫͪͬͳ ͺͪͻͽͰͻͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
– ͻͪͯͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
– ͻͪͪͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪͪͳͽͰͻͬͪͶΒͼ͵ͪͶͳ
– ͳͽͰͻͰͽͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪͪͳͽͰͻͬͪͶΒͼ͵ͪͶͳ
– ͷͫͳͶͳͽͰͶͰͿͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
– ͵͵ͪͺͳͽͪΔͰͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
– ͳͽͰͻͰͽͼͰ͵ͼͺͳͽͪΔͪͼͪͯͭͬͻͳͷͪ;ͫͳͪͻΒͿͻͷͳ
͊ͬͳ;ͺͳͽͳͳ
͵ͪͳͺͻͰͯ;ͻͰͰΔͳͬͪΔͪͺͻͰ;ͲͰͽͳͼ;ͳͲͪͷͰͻͳ͵ͳͰͺͳͯͰͷͳͶ
͵ͳ ͳͼͽͻͪͱͳͬͪΔͪ ͪ ͬͰͶͳ͵ͳͷ ͰͲͪͬͳͼͳͷ ;Ͳͻͳͷͪ ͊ͬͳ ͺͻͰ;ͲͰͽͳ ͳͼͽͻ;ͷͰͪͽͪ
ͺ͵ͪͲͪͶͳͼ;ͯͶͳͪͷͰͽͻͳΒͼ͵ͪͼͬΒͼͽͬͪ
ͽΒͰͫͳͳ͵Γ;ͳ͵ͻͳͽͰͻͳΒ;ͷͲͪΔͳͬͳͲͫͻ
͆ͪ͵ͻͪΒ;
ͲͪͯͪͽͪΒͰͯͰͼͰͽͼͽͰͺͰͪͳͽͰͻͬͪͶͪͼ͵ͪͶͪͯͺͳͽͪΔͪ͵ΒͷͼͰͷͰͻͳͲͪͼͽ;ͺΓͰ
ͼͽͲͻͰͶͳ
Ͱ;ͻͽͳͳͳͰͲͻͰͶͳͷͰͪͳͲͪͷͪͯͫͻͪͰ͵ͯͫͳͰͬͳͻͪͶͳͲͪͬͳͼͳ͵ͪ
̸̸̸͇͉̺̾͋̽́͊͋̿́͢ͅ
͈ͯͪͳͼ;ͫͻͪΌͰͳ;ͺͻͭͻͪͷ;͈͊͊͊͌ͪͪͶͳͲͳͺͯͪͽͪ͵ͪ
ͺͻͰͯͯͰͼ͵ͻͳͺͽͳͬͰͼͽͪͽͳͼ
ͽͳ͵Ͱ
͵ͻͳΕͰͳͼ;͈ͳͻͼͬ͵ͰͿͳͳΒͰͽ͵ͻͰͶͪͳΒͰ
͋-ͽͰͼͽͬͳ
̸̸͇̺͆
ͶͳͰͪͻͪͻͰͭͻͰͼͳ
Βͪ
ͫͳͪͻͪͶͭͳͼͽͳ͵ͪͻͰͭͻͰͼͳΒͪͳͿͪ͵ͽͻͼ͵ͪͪͪͶͳͲͪ
̸͉̾̀͌̈́͋͋́3
͇ͯ ͳͼͺͳͽͪͳ͵ͪ ; ͻͭͻͼ͵ͷ ;Ͳͻ͵;
ͰͷͪΒ; ͳ͵ͪ͵ͬͳ ͺͻͫͶͰͷͪ ͳ
ͬͳͯͰ-ͳͭͻͳͰ ͳͭͻͪΒ; ͻͰͽ͵ ͳ ͼͺͻͪͯͳ
ͳͷͪΒ; ͯͻͰΌͰͰ ͺͻͫͶͰͷͰ Ͳͫͭ ͳͭͻͪΔͪ
ͬͳͯͰ-ͳͭͻͳͪ
ͼ;Ͳͪͬͳͼͳ
ͯ͵ΒͰ
ͳͼͺͳͽͪͳ͵ͪͼͪͰͺͲͪͽͳͷͯͭͬͻͳͷͪ
3
̀ͫͭͬͰͶͳ͵ͰͭͻͪͳͰͼͽͳͺͻͼͽͻͪͳͲͰͶͳͼͷͼͪͷ͵ͪͰͻͰͲ;ͶͽͪͽͰ̀ͪͯͰͽͪΓͳΒͳͺͻͳ͵ͪͲͳͽͪͳ
ͼͰͷͭ;ͫͻͪͽͳͽͳͪ;ͽͻͳͷͪ
279
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͳͼͺͳͽͪͳ͵ͪͰͳͭͻͪͬͳͯͰ-ͳͭͻͳͰͳͶͳͳͳͭͻͪͼͺͻͪͯͳ
ͳͲͪͽͰͷͪΒ;ͳ͵ͪ͵ͬͳͺͻͫͶͰͷͪ
ͳͷͪΒ;ͺͻͫͶͰͷͰ
ͪ
ΒͰͲͪͬͳͼͯͳͭͻͪΔͪ
ͬͳͯͰ-ͳͭͻͳͪ
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ ;Ͳͻ͵;
ͼ; ;ͷͰͻͰͳͭͶͰͯͪͳͽͰͶͰͬͳͲͳΒͰ
ͪ͵
ͳͷͪΒ;ͺͻͫͶͰͷͰͲͫͭͺͻͰͽͰͻͪͭͭͶͰͯͪΔͪͽͰͶͰͬͳͲͳΒͰ
ͪ
ͼ;Ͳͪͬͳͼͳͳ
ͯͽͰͶͰͬͳͲͳΒͰ́ͼͺͳͽͪͳ͵ͪͼͪͰͺͲͪͽͳͷͯͭͬͻͳͷͪΒͰ
͇ͯ ͳͼͺͳͽͪͳ͵ͪ ; ͼͻͺͼ͵ͷ ;Ͳͻ͵; ͵Βͳ ͼ; ͺͺ;ͳͶͳ ͯͭͬͪͻͪΒ;Εͳ ;ͺͳͽͳ͵
ͼͺͪͯͪΒ;;;ͷͰͻͰͰͭͶͰͯͪͰ
ͳͷͪΒ;ͺͻͫͶͰͷͰͲͫͭͺͻͰͽͰͻͪͭͭͶͰͯͪΔͪͽͰͶͰ
ͬͳͲͳΒͰ ͺͻͼͰͺͻͰ͵ͰͽͳͻͳͼͪͽͪͯͰͬ
ͯ͵ΒͰ
Ͳͪͬͳͼͳ͵ͪͯͽͰͶͰͬͳͲͳΒͰ
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ;Ͳͻ͵;
Ͱͷͪͳ͵ͪ͵ͪ͵ͬͳͺͻͫͶͰͷͪͲͫͭ
͵ͻͳΕͰΔ͍ͪͰΒͼͫ;͵ͪ
ͳͷͪͺͻͫͶͰͷͰ
ͪͪ͵ΒͰͳͼͺͳͽͪͳ͵
Ͳͪͬͳͼ͍ͪͯͰΒ
ͼͫ;͵ͪ
ͯ͵
ͳͼͺͳͽͪͳ͵ͪͳͼ;ͯͪͶͳͯͭͬͻͰ
͊ͪͷͰͽͬͳͰͯͺͶͬͳͰͼͬͳͳͼͺͳͽͪͳ͵ͪ;ͼͻͺͼ͵ͷ;Ͳͻ͵;͵Βͳ͵ͻͳͼͽͰͳͽͰͻͰͽ
Ͱͷͪͳ͵ͪ͵ͬͳͺͻͫͶͰͷͪͲͫͭ͵ͻͳΕͰΔ͍ͪͰΒͼͫ;͵ͪ
ͳͷͪͺͻͫͶͰͷͰͲͫͭͺͻͰ͵ͷͰͻ
ͭ͵ͻͳΕͰΔ͍ͪͰΒͼͫ;͵ͪ
ͪͼ͵ͻͰͽͬͻͽͳͪ ͳͶͳ
ͺ͵ͪͲ;ΒͰͼͳͷͺͽͷͰͲͪͬͳͼͼͽͳͯ
͍ͰΒͼͫ;͵ͪ
̀ͪͬͳͼͼͽͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ;ͫͪ;Ͳͻ͵ͪͳΒͰͳͼͺͳͽͳͬͪͪͪ ͺͯ;Ͳͻ͵;;Ͱͳ͵ͪͲͫͭ
ͬͰͶͳ͵ͰͰͼͽͪͫͳͶͼͽͳͰͷͳͪͶͳͬͰͲͪ;ͽͷͺͰͻͳͯ;
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ;Ͳͻ͵;ͼͽͪͻͳΒͳͯͭͯͳͪ
Ͱͷͪͳ͵ͪ͵ͬͰ
ͺͻͫͶͰͷͰͼͪΓ;ͫͪͬͳͷͺͪͻͽͰͻͷ
ͳͳͷͪ
ͪͪ͵ΒͰ
Ͳͪͬͳͼͳ͵ͪͯΓ;ͫͪͬ
ͭͺͪͻͽͰͻͪ
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͼͻͺͼ͵ͷ;Ͳͻ͵;ͼͽͪͻͳΒͳͯͭͯͳͪ
Δͳ
Ͱͺ͵ͪͲ;Β;
ͳ͵ͪ͵ͬͰͼͳͷͺͽͷͰͲͪͬͳͼͼͽͳͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ
ͳͷͪΒ;ͺͻͫͶͰͷͰͲͫͭͰ;ͻͽ
ͼ͵ͳͪͻͪͱͷͪͪͼΓ;ͫͪͬͳͷͺͪͻͽͰͻͷ ͺͪͻͽͰͻ͵ͷ
ͪͪ͵
ͳͼͺΓͪͬͪΒ;ͼͳͷͺͽͷͰ
ͲͪͬͳͼͼͽͳͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ
͌ͺͻͰΌͰΔ;ͼͪͼͬͳͷͯͼͽ;ͺͳͷͰͺͳͯͰͷͳͶ͵ͳͷͺͯͪͳͷͪ
ͻͰΒͰͰ͵ͼͽͻͰͷͬͳͼ͵ͳͷ
ͺͻͰͽͳͷͪͭͅ;ΕͳͼͳͺͼͳͶ͵ͳͳ
ͪͻͳͽ
ͼͳ͵;Ͷͽ;ͻͳͳͳͳ͵ΒͳͯͺͻͳͼͰ
ΒͪͬΓͪΒ;ͬͳͰ͵ͼͽͻͰͷͳͻͰͲ;Ͷͽͪͽͪ
ͯͰͽͪΓͼ;ͻͪͲͷͪͽͻͪͳ;ͼͽ;ͯͳΒͳ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;
ͳͼ;ͻͪͯͶͳͪͻͳ
ͳͷͪͺͻͫͶͰͷͪͲͫͭͺͻͰ
ͽͰͻͪͭͻͪͯͪ
ͪ
ͼ;Ͳͪͬͳͼͳͯͻͪͯͪ
ͯ͵
ͳͼ;ͪͬͪͺͳͽͪΔͪͯͪͶͳͯͭͬͻͰ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͳͼͺͳͽͪͳ͵ͪͳΒͰͼ͵ͶͻͪͯͶͳͪͻͼͽͬ;
ͳͷͪ
ͺͻͫͶͰͷͰͲͫͭͺͻͰͽͰͻͪͭͻͪͯͪ
ͪ
ͺ͵ͪͲ;ΒͰͼͳͷͺͽͷͰͲͪͬͳͼͼͽͳͯͻͪͯͪ
͇ͯ ͳͼͺͳͽͪͳ͵ͪ ; ͻͭͻͼ͵ͷ ;Ͳͻ͵;
ͳͼ; ͼ͵Ͷͳ ͺͻͰΒͰͯͪΔ;
ͳͷͪ ͺͻͫͶͰͷͪ Ͳͫͭ ͺͻͰ͵ͷͰͻͭ ;ͰΔͪ ͻͪͰ ͆ͳΒͰͯͪ ͳͼͺͳͽͪͳ͵ ͳΒͰ Ͳͪͬͳͼͪ ͯ
ͻͪͰ
ͯ͵
ͳΒͰͯͭͬͻͳͶͪͺͼͽͪͬΓͰͪͺͳͽͪΔͪ
280
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
͌ ͼͻͺͼ͵ͷ ;Ͳͻ͵; ͰͺͳͯͰͷͳͶ͵ͪ ͼͶͳ͵ͪ ΒͰ ͰͺͬΓͳΒͪ
ͳͼͺͳͽͪͳ͵ͪ ͳͼ;
ͺ͵ͪͲͳͬͪͶͳͳ͵ͪ͵ͬͰͼͳͷͺͽͷͰ͵ͷͺ;ͶͲͳͬͰ;ͺͽͻͰͫͰͳͶͳͲͪͬͳͼͼͽͳͯͻͪͰ
ͼ;
ͺ͵ͪͲͳͬͪͶͳͼͳͷͺͽͷͰͲͶ;ͺͽͻͰͫͰ
ͪ
Ͳͪͬͳͼͳͳͼ;ͯͻͪͰ
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ;Ͳͻ͵;
Ͱ͵ͻͳͼͽͰͺͻͰ͵ͷͰͻͳͽͰͻ
Ͱͽ
ͳͷͪΒ;ͺͻͫͶͰͷͪͲͫͭͺͻͰ͵ͷͰͻͭ͵ͻͳΕͰΔͪͳͽͰͻͰͽͪ
Ͳͪͬͳͼͳͼ;
ͯͳͽͰͻͰͽͪ
ͪ
ͳͼ;ͯͭͬͻͳͶͳ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;
Ͱͷͪͳ͵ͪ͵ͬͳͺͻͫͶͰͷͪͲͫͭ͵ͻͳΕͰΔͪͳͽͰͻͰͽͪ
ͺ͵ͪͲ;ΒͰͽͰͯͰͳΒͰͺͻͰͷͪͲͶ;ͺͽͻͰͫͳ
ͪͼͪͷ
ΒͰͲͪͬͳͼͯͳͽͰͻͰͽͪ
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ;Ͳͻ͵; ;Ͱͳͳͳͼ;;͵Γ;Ͱͳ
͵ͪͳ;ͼͶ;ͪΒ;Ͳͪͬͳͼ
ͼͽͳͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ
ͳͼ;ͺ͵ͪͲͳͬͪͶͳͺͻͫͶͰͷͰ;ͼͰ͵ͼ;ͪͶͷͱͳͬͽ;ͳͽͳ
Ͳͪͬͳͼͼͽ ͯ ͼͰ͵ͼͪ
ͺ͵ͪͲ;Β;ͺͻͫͶͰͷͰ
ͼ;Ͳͪͬͳͼͳ ͯͼͰ͵ͼͪ
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ͳͼͺͳͽͪͳ͵ͪͳͼ;ͯͭͬͻͳͶͪ
͌ͺͳͽͳ͵ͰΒͰ;ͼͻͺͼ͵ͷ;Ͳͻ͵;ͺͺ;ͳ
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ͳͽͳͲͪͬͳͼ
ͼͽͳ ͯ ͼͰ͵ͼͪ
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ͳͷͪͶͺͻͫͶͰͷͰ; ͼͰ͵ͼ;ͪͶͷͱͳͬͽ;͵Βͳ ͼ;;͵ͪͲͳͬͪͶͳͪ
ͳͲͬͰͼͪ͵ͷͺ;ͶͲͳͬͪͼͰ͵ͼ;ͪͶͪͺͪͪΔͪ
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ͫͳͶͳͼ;ͲͪͬͳͼͳͳͯͼͰ͵ͼͪ
͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ;Ͳͻ͵;
ͰͷͪͺͻͫͶͰͷͪͲͫͭ͵ͻͳΕͰΔͪ
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ͳͼͺͳͽͪͳ͵ Ͳͪͬͳͼͪ ΒͰ ͯ
ͷͫͳͶͳͽͰͶͰͿͪ
ͯ͵Δͳ
ͳΒͰͯͭͬͻͳͶ
͆ͰͽͬͳͰͯͽͻͰΕͳͰ–
ͳͼͺͳͽͪͳ͵ͪ;ͼͻͺͼ͵ͷ;Ͳͻ͵;Ͱͷͪͳ͵ͪ͵ͬͰͺͻͫ
ͶͰͷͰ Ͳͫͭ ͵ͻͳΕͰΔͪ ͷͫͳͶͳ ͽͰͶͰͿͪ
ͳͷͪΒ; ͺͻͫͶͰͷͰ Ͳͫͭ ͺͻͰ͵ͷͰͻͭ
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ͲͪͬͳͼΒͰͯͷͫͳͶͳͽͰͶͰͿͪ
͇ͯ ͳͼͺͳͽͪͳ͵ͪ ; ͻͭͻͼ͵ͷ ;Ͳͻ͵;
ͰͷͪΒ; ͳ͵ͪ͵ͬͳ ͺͻͫͶͰͷͪ ͼͪ
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ͳͷͪΒ;ͺͻͫͶͰͷͰ
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͵ͪͳͼ;ͯͭͬͻͳͶͳ
͇ͯͼͬͳͳͼͺͳͽͪͳ͵ͪ ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͳͽͳͼ;ͺͻͫͶͰͷͪͽͳͳ
ͳͽͳͺͪͽ
Ͷ͵ͳ ͵͵ͪͻͳ ͈ͻͫͶͰͷͪͽͳͳ ͵͵ͪͻͪ ͳͷͪ
ͪ ͺͪͽͶ͵ͳ ͵͵ͪͻͪ ͪ͵
(9,2%).
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͯͳͼͺͳͽͪͳ͵ͪ
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ͼ;ͪͶͳͼͪΒͽͬͪͪͳͽͰͻͰͽ;
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͇ͯͳͼͺͳͽͪͳ͵ͪ;ͼͻͺͼ͵ͷ;Ͳͻ͵;͵Βͳͼ;ͳͼͺ;ͳͶͳ;ͺͳͽͳ͵ͲͪͳͼͺͳͽͳͬͪΔͰͲͪͬͳͼͼ
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ͳͷͪΒ; ͺͻͫͶͰͷͰ
ͪ
ͺ͵ͪͲ;Β;ͼͳͷͺͽͷ(SFFGJFME%/
Ͳͪͬͳͼͼͽͳ
281
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͰͶͳͳ
ͰͺͳͯͰͷͳͶ͵ͪͼͶͳ͵ͪͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ;͏ͻΒ̻ͻͳͳ͊ͻͫͳΒͳΒͰͼͶͳ
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ͪͲͪͽͳͲͪͯͺͻͼͰ͵ͪͼ;Ͳͪͬͳͼͼͽͳͯ ͽͰͶͰͬͳ
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͇ͯͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ;Ͳͻ͵;
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;Ͳͻ͵;ͳͷͪ
;ͿͪͲͳͲͶ;ͺͽͻͰͫͰͼͰͪͶͪͲͳͳͼͺͳͽͪͳ͵
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ͼͼͽͳͯͪͶ͵Ͷͪͺ͵ͪͲ;ΒͰ
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͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͯͳͼͺͳͽͪͳ͵ͪ
ͳͼ;;ͺͽͻͰͫΓͪͬͪͶͳͷͪͻͳ;ͪ;
ͺ͵ͪͲ;Β;ͼͳͷͺͽͷͰͲͶ;ͺͽͻͰͫͰ
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ͳͼͺͳͽͪͳ͵ͪ;ͼͻͺͼ͵ͷ;Ͳͻ͵;Ͱ͵ͻͳͼͽͳͷͪͻͳ;ͪ;
ͺ͵ͪͲ;Β;
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ͯͰͻͳ
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ͪͲͪ
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͌ ͼͻͺͼ͵ͷ ;Ͳͻ͵;
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ͼ; ͺ͵ͪͲͳͬͪͶͳ ͼͳͷͺͽͷͰ ͲͶ;ͺͽͻͰͫͰ
ͪ
ͼͳͷͺͽͷͰ Ͳͪͬͳͼͼͽͳ ͯ Ͱͻͳͪ ͳ
ͯͻ;ͭͳͺͳΒͪͽͪ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͯͳͼͺͳͽͪͳ͵ͪ
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ͪ
Ͳͪͬͳͼͼͽͳ
̾ͺͳͯͰͷͳͶ͵ͪ ͼͶͳ͵ͪ Ͳͪͬͳͼͼͽͳ ͯ ͺͼͳͪ͵ͽͳͬͳ ͼ;ͺͼͽͪͳ ΒͰ ͽͪ͵ΌͰ ͰͺͬΓͪ
ͺͼͰͫ͵ͪͯͪΒͰͻͰͪΒͻͪͼͺͻͼͽͻͪΔͰͳΒͳͷͼ;ͺͼͽͪͪͷͪ– ͪͶ͵Ͷ;ͳͯ;ͬͪ;
282
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
̸͈̺͇͌̈́͋́̈́̾̀́͊͆͊͋́ͅ
͈ͯͼͰͽͳͷͼͰͯͪΒͰͽͻͰΕͳͳΓͪͰͭͳͼͽͻͪͱͳͬͪΔͪͫͳͯͪͼͰ;ͽͬͻͯͰͬͰͲͰ;;ͽͪͻͳͳͲͷͰΌ;
ͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ́ͲͰΕͰͷͼͪͷͰ͵ͰͪΒͬͪͱͳΒͰͻͰͲ;ͶͽͪͽͰͫͰͲ͵ͷͰͽͪͻͪ
ΒͰͻͲͪͽ
Ͱͷͪͷͺͻͼͽͻͪ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;
ͳͼͺͳͽͪͳ͵ͪͲͶ;ͺͽͻͰͫΓͪͬͪͯͬͰͳͬͳͰͼ;ͺͼͽͪͳͳͪ͵ͽͳͬ
ͼͽͳͯͪͬͰͯͰͳ
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͌ͻͭͻͼ͵ͷ;Ͳͻ͵;
ͳͼͺΓͪͬͪͲͪͬͳͼͼͽͺͻͰͷͪ
ͯͬͰ ͳ ͬͳͰ ͼ;ͺͼͽͪͳ ͳ ͪ͵ͽͳͬͼͽͳ
ͪ ; ͼͻͺͼ͵ͷ
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ͪͪ͵
;ͼͻͺͼ͵ͷ͉ͪͲͶͳ͵ͪ
ͷͰΌ;ͪͻͳͽͷͰͽͳ͵ͳͷͼͻͰͯͳͪͷͪ;Ͳͻͪ͵ͪΒͰͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪ ͽ
ͺ
̸ͪͶͳͽͳͳΒ;ͼͶͳ͵;ͯͫͳΒͪͷ͵ͪͯͪͼͰͻͪͲͶͳ͵ͰͷͰΌ;;ͲͻͳͷͪͺͼͷͪͽͻͪΒ;ͺͼͰͫͲͪͲͪͬͳ
ͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ
ͪͺͼͰͫͲͪͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳ
̹ͰͲͳΒͰͯͰͲͶ;ͺͽͻͰͫͰͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳΒͰ
ͳͼͺͳͽͪͳ͵ͪ;ͻͭͻͼ͵ͷ
;Ͳͻ͵;ͳ
;ͼͻͺͼ͵ͷ
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;ͻͭͻͼ͵ͷ
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; ͼͻͺͼ͵ͷ
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ͺ
́ͼͺͳͽͪͳͳ;ͼͻͺ
ͼ͵ͷ ;Ͳͻ͵; ͲͪͪΒ ͼ; ͼ͵ͶͳΒͳ ͲͶ;ͺͽͻͰͫͪͷͪ ͺͼͳͪ͵ͽͳͬͳ ͼ;ͺͼͽͪͳ Ͱͭ ; ͻͭͻ
ͼ͵ͷ
̓ͪͯͪ ΒͰ ͻͰ Ͳͪͬͳͼͼͽͳ ͯ ͺͼͳͪ͵ͽͳͬͳ ͼ;ͺͼͽͪͳ
ͯͪ ͼ; ͻͪͲͶͳ͵Ͱ ͷͰΌ; ;Ͳͻͳͷͪ
ͷͪͶͰ ͌ ͻͭͻͼ͵ͷ ;Ͳͻ͵; ΒͰ ͫͰͲ ͳΒͰͯͰ Ͳͪͬͳͼͼͽͳ ͯ ͺͼͳͪ͵ͽͳͬͳ ͼ;ͺͼͽͪͳ
ͼͪ
ΒͰͯͷͲͪͬͳͼΕ;
ͪͼͪͯͬͰͳͬͳͰ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;ΒͰͫͰͲͳΒͰͯͰͲͪͬͳͼͼͽͳͯ
ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ
ͼͪΒͰͯͷͲͪͬͳͼΕ;
ͪͼͪͯͬͰͳͬͳͰ
ͽ
ͺ
͉ͪͲͶͳ͵Ͱͳͼ;ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͰ̽ͯ;Ͱ
ͲͪͪΒͼͽΒͰͼ͵ͻͪͭͻͪͳͳt;͵ͻͳͼͽi
ͼͻͺͼ͵ͭ;Ͳͻ͵ͪ
̓ͪͯͪΒͰͻͰͲͶ;ͺͽͻͰͫͪͷͪͪ͵ͽͳͬͼͽͳ
;ͻͭͻͼ͵ͷ;Ͳͻ͵;ͫͰͲͳΒͰͯͰͲͶ;ͺͽͻͰͫͰ
ͫͳͶΒͰ
ͳͼͺͳͽͪͳ͵ͪ
ͼͪΒͰͯͷͳͬͳͰ
ͪͼͪͯͬͰͳͬͳͰ
́ͼͽͬͻͰͷͰ
;ͼͻͺ
ͼ͵ͷ ;Ͳͻ͵; ͫͰͲ ͲͶ;ͺͽͻͰͫͰ ͳΒͰͯͰ ͪ͵ͽͳͬͼͽͳ ͫͳͶ ΒͰ
ͳͼͺͳͽͪͳ͵ͪ
ͼͪ ΒͰͯͷ ͳ ͬͳͰ
ͪͼͪͯͬͰͳ ͬͳͰ
́ͲͷͰΌ; ;Ͳͻͪ͵ͪ ;ͺͭͶͰͯ;ͲͶ;ͺͽͻͰͫͰ ͪ͵ͽͳͬͼͽͳ;ͽͬͻΌͰͰ ͼ;
ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͰͻͪͲͶͳ͵Ͱ ͽ
ͺ
͆ͪͼͬ;ͻͪͲͶͳ͵ͪͪͻͳͽͷͰͽͳ͵ͳͼͻͰͯͳͪ
ͲͶ;ͺͽͻͰͫͰͼ;ͲͪͪΒͳͲͻͪͱͰͳΒͰ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
̹ͰͲͳΒͰͯͰͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳ;ͻͭͻͼ͵ͷ;Ͳͻ͵;ͫͳͶΒͰ
ͳͼͺͳͽͪͳ͵ͪ
ͼͪΒͰͯ
ͷͳͬͳͰ
ͪͼͪͯͬͰͳ ͬͳͰ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;ͫͰͲͳΒͰͯͰΒͰͫͳͶ
ͼͪΒͰͯͷͳ
ͬͳͰ
ͼͪͯͬͰͳͬͳͰ
͉ͰͲ;Ͷͽͪͽͳͼ;ͳͭͶͰͯͼͶͳͳͅͰΌ;ͭͻ;ͺͪͷͪͳͼ;ͪΌͰͰ
ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͰͻͪͲͶͳ͵Ͱ;ͺͭͶͰͯ;;ͰͼͽͪͶͼͽͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳͳͲͷͰΌ;ͻ
ͭͻͼ͵ͭͳͼͻͺͼ͵ͭ;Ͳͻ͵ͪ ͽ
ͺ
͆ͪΒͲͪͯ
ͷͰΌ;ͻͭͻͼ͵ͳͷͳͼͺͳͽͪͳͳͷͪͫͳͶΒͰ
ͳͼͺͳͽͪͳ͵ͪͫͰͲͳΒͰͯͰͲͶ;ͺͽͻͰͫͰ
ͳͳͶͳͲͪͬͳͼͼͽͳ
ͼͪΒͰͯͷͳͬͳͰ
ͪͼͪͯͬͰͳͬͳͰ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;ͫͰͲͳΒͰͯͰΒͰ
ͪΌͰ
ͼͪΒͰͯͷͳͬͳͰ
ͪͼͪͯͬͰͳͬͳͰ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;ΒͰͲͪͪΒͬͳͰ
283
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼͺͳͽͪͳ͵ͪ ͵Βͳ ͼ; ͼ͵Ͷͳ ͲͶ;ͺͽͻͰͫͳ ͳͳͶͳ Ͳͪͬͳͼͼͽͳ ͯ ΒͰͯͰ ͳ ͬͳͰ ͫͳͰͬͳͻͪͶͳ
Ͳͪͬͳͼͼͽͳ ͽ
ͺ
͇ͺͰͽͼ;ͪͬͪΒͻͰͲ;ͶͽͪͽͺͻͰͼ;ͯ;ͽͳͪͶͰͲͪͪΒͳͲͻͪͱͰͳΒͰ
ͲͶ;ͺͽͻͰͫͰͪ͵ͽͳͬͼͽͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͫ;ͯ;ΕͳͯͪͳͲͷͰΌ;;Ͳͻͪ͵ͪͳͼ;;ͽͬͻΌͰͰͼͽͪͽͳͼͽͳ
͵ͳͲͪͪΒͰͻͪͲͶͳ͵Ͱ;ͺͭͶͰͯ;Ͳͪͬͳͼͼͽͳͯͪ͵ͽͳͬͼͽͳͷͰΌ;;Ͳͻͳͷͪ
͠ͰͯͪͯͪΒͬͪͱͳΒͳͪͶͪͲͪͬͭͳͼͽͻͪͱͳͬͪΔͪΒͰͼͽͰͼͬͪ͵ͪ͵ͪ͵ͰͷͺͳͻͳΒͼ͵ͪͺͽͬͻͯͪͬͳͰ
ͺ;ͽͪͳͲͰͼͰͳͼͽͪͬͬͪͳͼͽͻͪͱͳͬͪͪͲͪΒͰͯͳ͵ΒͰͽͳͶ͵Β ͺͻͬͰͼͽͬͰͫͳͶ͵Β
ͼ
ͬͳͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ͋ΒͰͺ͵ͪͲͪͶͪͺͻͳ
ͷͰ͈ͪͳͻͼͬͭ͵ͰͿͳͳΒͰͽͪ͵ͻͰͶͪͳΒͰ ͻ
ͺ
;ͻͭͻͼ͵ͷ;Ͳͻ͵;ͳ ͻ
ͺ
;ͼͻͺͼ͵ͷ;Ͳͻ͵;
͈ͻͳͷͰͷ͈ͳͻͼͬͭ͵ͰͿͳͳΒͰͽͪ;ͽͬͻΌͰͰͼ;ͬͳͼ͵ͰͺͲͳͽͳͬͰ͵ͻͰͶͪͳΒͰ
͵ͪ͵;;
ͽͪͻͭͻ;ͺͰͲͪͬͳͼͼͽͳͯͺͰͽͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ
ͽͪ͵ͳ
ͳͲͷͰΌ;Δͳ͋ͪ͵ΌͰ
ͺͲͳͽͳͬͰ͵ͻͰͶͪͳΒͰ;ͽͬͻΌͰͰͼ;ͳͲͷͰΌ;ͼͬͪ͵Ͱ ͺΒͰͯͳͪͰͲͪͬͳͼͼͽͳͳ
ͼͬͳ ͼͽͪͶͳͲͪͬͳͼͼͽͳͯ ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͪͽͪͳͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ -FTJFVS
BOE3PTFOUIBM
͵ͪͳͳͲͷͰΌ;;͵;ͺͳͼ͵ͻͬͪͲͪͯͬͰͭͻ;ͺͰ̀ͪͪΒͼͽͻͪͲͶͳ͵ͪΒͰͪΒͰΕͰ
ͫͳͶͪͪͳͬ;
͊ͬͳͬͳͻͰͲ;ͶͽͪͽͳͳͯͳͻͰ͵ͽͳͯ;;ͺͻͳͶͭͳͼͽͳͪΒͽͰͲͳͲͪΒͰͯͳ͵Β
ͫͳͶ͵ΒͼͬͳͼͬͳͲͪͬͳͼͼͽͳ
̸̸͍͇͉͉̓͋́́̀́̓
͈ͻͳͷͰͷ͋-ͽͰͼͽͪͯͰͽͪΓΒͰͪͪͶͳͲͳͻͪͪͺͬͰͲͪͼͽͿͪ͵ͽͻͪͻͳͲͳ͵ͪͼͫͳͰͬͳͻͪͶͳͷ
ͲͪͬͳͼͼͽͳͷͪͳͲͪͬͳͼͼͽͳͷͪͯ ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ͌ͳͼͽͻͪͱͳͬͪΔͰ ͼ;;͵Γ;ͰͰͯͬͰ
ͭͻ;ͺͰͿͪ͵ͽͻͪͻͳͲͳ͵ͪͺͻͯͳͳ;ͪΒͳͻͰͷͲͪͰΔ;ͳͺͻͰͷͰΕͪΒͳͺͼͳͼͳΒͪͶͭͻͪͲͬΒͪ
ͳͼͺͳͽͪͳ͵ͪ͌ͺͻͬ;ͭͻ;ͺ;ͼͺͪͯͪΒ;ͳ͵ͽͳͳͲͪͷͳͪͶ͵ͶͳͲͪͷͶͪͬͪͻͯͳͽͰΓͼ͵ͳͺͻͯͳ
ͪ
ͻͪͲͯͬͪΒͪΔͰ ͳ ͻͪͲͬͯ ͻͯͳͽͰΓͪ
ͺͻͳͼ;ͼͽͬ ͼͳΒͪͶͺͪͽͶ͵ͳ ͺΒͪͬͪ ͷͰΌ; Ͷͪͬͳͷͪ
ͻͯͳͽͰΓͼ͵ͳͺͻͯͳͪ ͯ;ͰͬͪͫͶͰͼͽ
ͺͻͼͽͳͽ;ͳΒͪ
ͼͪͷ;ͫͳͼͽͬ
;ͫͳͼͽͬͳ͵ͻͳͷͳͪͶͳͽͰͽ
Ͱ;ͼͪͭͶͪͰͼͽͬͪͼͺͳͽͳͷͰͽͯͪͻͯͳͽͰΓͪ
ͰͻͪͲ;ͷͰͬͪΔͰͳͯͫͪͳͬͪΔͰͳͼͺͳͽͪͳ͵ͪͯͼͽͻͪ
ͰͻͯͳͽͰΓͪ͌ͯͻ;ͭ;ͭͻ;ͺ;ͼ;ͼͺͪͯͪͶͳͿͪ͵ͽͻͳͻͳͲͳ͵ͪͬͰͲͪͳͲͪͳͺͰͻͪ͵ͽͳͬͼͽ;ͯͰͽͳΔͼͽͬ;
ͼ͵ͶͼͽͼͬͪΌͪͷͪͳͽ;ͪͷͪ;ͯͰͽͳΔͼͽͬ;ͳͻͪΒͷͶͪͯͼͽͳ
ͺͻͰͽͰͻͪͪͼͽͳͯΓͳͬͼͽͳͺͬ;Ͱͼͽ;
ͯͰͽͳΔͼͽͬ;ͳͷͶͪͯͼͽͳ
ͽͰ͵ΕͰ͵ͰͽͻͪͳΒͰͳͯͻͱͪΔͪͺͪͱΔͰͺͻͳͶͳ͵ͷ;ͰΔͪ
Ͱͯͼͽͪͽͪ͵
ͳͽͰͻͰͼͬͪΔͪͲͪ͵Ͷ;
Ͷ͵Ͷͼ͵ͳ;ͼͺͰ
ͼ;͵ͫͳͼͪͲͪ͵ͷ ͚;͵ͪͬͳΕͳͯͻ
́ͼͺͳͽͳͬͪͪΒͰͺͬͰͲͪͼͽͼͬͪ͵ͭͺΒͰͯͳͪͭͿͪ͵ͽͻͪͻͳͲͳ͵ͪͼͪͼͬͳͺͰͽͲͪͬͳͼͼͽͳͯ
ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͼͬͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ͌ͭͶͪͬͷͼ;ͯͫͳΒͰͰͬͳͼ͵Ͱ
ͬͻͰͯͼͽͳ͋-ͽͰͼͽͪ ͲͪͪΒͼͽΒͰͪΒͰΕͰͪͳͬ;
͠ͰͯͳͳͿͪ͵ͽͻͻͳͲͳ͵ͪ͵ΒͳΒͰͳͷͪ
ͳͱͰͬͻͰͯͼͽͳ͋-ͽͰͼͽͪͳͷͪΔ;ͲͪͪΒͼͽͻͪͲͶͳ͵ͪΒͰͼͽͰtͺͻͰͽͰͻͪͪͼͽͳͯΓͳͬͼͽͳͺͬ;Ͱͼͽ;
ͯͰͽͳΔͼͽͬ;ͳͻͪΒͷͶͪͯͼͽͳíͪ͵ͼͬͳͿͪ͵ͽͻͳͻͳͲͳ͵ͪͲͪͪΒ;ͽͳ;ͪͼͬͰͲͪͬͳͼͼͽͳͯ
ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳ
ͺͪͱΓͳͬͳΒͷͪͪͶͳͲͷ;ͪͬͪͷͯͪͼ;
ͪ ͺͻͬͳͷ ͷͰͼͽͳͷͪ ͺ ͷͰΌ;ͼͫͳͷ ͵ͻͰͶͪͳΒͪͷͪ ͳ ͵ͻͰͶͪͳΒͪͷͪ ͼ ͬͰΕͳͷ ͺͼͳͪ͵ͽͳͬͳ
ͼ;ͺͼͽͪͳͳͪ͵ͽͳͬͼͽͳͲͪͼͬͳͼͼͽͯͼͰ͵ͼͪ
ͳͽͰͻͰͽͼͰ͵ͼͪ
͵͵ͰͳͳͽͰͻͰͽͪ
284
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
͌ ͰͶͳͳ
ͬͰ ͺͬͰͲͪͼͽͳ Ͱͽ ͼ; ͳͲͻͪͱͰͳΒͰ ; ͼͻͺͼ͵ͷ Ͱͭ ; ͻͭͻͼ͵ͷ ;Ͳͻ͵;
ͺͭͽͬ;͵ͪͯͪΒͰͻͰͿͪ͵ͽͻͳͷͪͻͳͲͳ͵ͪͺͬͰͲͪͳͷͼͪͪͼͳΒͪͶͳͷͳͪͽͳͼͳΒͪͶͳͷͺͪ
ͪΔͰͷͳͯͰͶͳͷͳ;ͰΔͰͷ͈ͻͰͯͽͭͪ
ͲͪͪΒͳΒͳͿͪ͵ͽͻͳͻͳͲͳ͵ͪͲͪͲͪͬͳͼͼͽͳ;ͼͻͺͼ͵ͷ
Ͱͭ;ͻͭͻͼ͵ͷ;Ͳͻ͵;ΒͰͼ;ͳͺͼͽΒͪΔͰͼͳΒͪͶͺͪͽͶ͵ͳͺΒͪͬͪ
ͻͪͲͬͯͪͳͪͶ͵Ͷͳ
Ͳͷͪ;ͻͯͳͽͰΓͼ͵ͳͷͺͻͯͳͪͷͪͳͼͺͳͽͪͳ͵͇ͪͬͰͳͲͻͪͱͰͳΒͰͭͻ;ͺͰͿͪ͵ͽͻͪͻͳͲͳ͵ͪͬͰͻͬͪͽ
ͷͭ;ͯͰͶͳͷͳͫΒͪͼͳͽͳ;ͺͻͼͰ͵;ͳͲͻͪͱͰͳΒͰͳͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳ
ͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ; ͼͻͺͼ͵ͷ;Ͳͻ͵;
͆ͪΒͲͪͯ
ͺͼͰͫͪ ͲͪͪΒ Ͳͪ ͯͻͰΌͰͰ Ͳͪͬͳͼͼͽͳ ; ͻͭͻͼ͵ͷ ;Ͳͻ͵; ͳͷͪΒ; ͰͪͯͰ͵ͬͪͽͰ
ͬͪͼͺͳͽ-ͰͷͳͪͶͰͻͰͶͪͳΒͰͼͻͯͳͽͰΓͳͷͪ;ͺͽͰ
ͪͺͼͰͫͳͲͷͰΌ;ͳͼͺͳͽͪͳ͵ͪͳΔͳ
ͬͳͷͪΒ͵ͳ͆ͪͳͷͰ
Βͪ͵ͰͰͷͳͪͶͰͬͰͲͰͳͲͷͰΌ;ͷͪΒ͵ͳͳΔͳͬͳͼͳͬͪ ;ͻͭͻͼ͵ͷ;Ͳͻ͵;
ͬͰͷͪ ͽͰͱͪͬͪΒ; ͼͰͺͪͻͪͳΒ; ͳ ͪͯͰ͵ͬͪͽ; ͼͳ-ͼͰ͵ͼ;ͪͶ; ͳͯͰͽͳͿͳ͵ͪͳΒ;
ͽ Ͳͪ ͺͼͶͰͯͳ;
ͳͷͪͺͬͰΕͪͰͺͻͫͶͰͷͰͳͲͪͬͳͼͼͽͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ
ͼͰ͵ͼͪͳͳͽͰͻͰͽͼͰ͵ͼͪ
͈ͻͳͷͰͷ ͫͳͪͻͰ Ͷͭͳͼͽͳ͵Ͱ ͻͰͭͻͰͼͳΒͰ ͪͼͽΒͪͶͳ ͼͷ ͯͪ ͳͼͺͳͽͪͷ ͼͽͰͺͰ ͺͻͰͯͳ͵ͳΒͰ
Ϳͪ͵ͽͻͪͻͳͲͳ͵ͪͲͪΒͪͬΓͪΔͰͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼ
ͼͽͳ͇ͺͳͼͪͳͼ;ͼͬΒͰͬͻͼͳt͵ͶͪͼͽͰͻͳiͺͻͰͯͳ͵ͽͳͬͳͿͪ͵ͽͻͪͲͪΒͪͬΓͪΔͰͺΒͰͯͳͳͫͳͰͬͳ
ͻͪͶͳͲͪͬͳͼͼͽͳ
͊ͽͪͽͳͼͽͳͳ ͫͳͪͻͰ Ͷͭͳͼͽͳ͵Ͱ ͻͰͭͻͰͼͳΒͰ ;͵ͪͲ;Β; ͯͪ ͪΒΒͪͰ ͺͻͰͯͳ͵ͳΒͰ Ͳͪ ͬͰΕͳ; ͯ
ͺͷͰ;ͽͳ ͫͳͰͬͳͻͪͶͳ Ͳͪͬͳͼͼͽͳ ͳͷͪΒ; ͳ Ϳͪ͵ͽͻͳ ͻͳͲͳ͵ͪ ͵Βͳ ͺͳͼ;Β; ͪͼͳΒͪͶ ͳ
ͪͽͳͼͳΒͪͶͺͪͪΔͰͳͼͺͳͽͪͳ͵ͪ;ͯͰͽͳΔͼͽͬ;ͳͻͪΒͷͶͪͯͼͽͳ
ͪͲͪͽͳͷͳͼͽͪͽͪ͵ͬͪͺͪ
ͪΔͪͻͯͳͽͰΓͪ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͪͼͳΒͪͶ ͳͪͽͳͼͳΒͪͶͺͪͪΔͰͳΒͰͺͻͰͯͳ͵ͽͳͬͲͪͲͪͬͳͼ
ͼͽͯͳ͵ͽͳͪ
́ͼͺͳͽͪͳͳ ; ͼͻͺͼ͵ͷ ;Ͳͻ͵;
͵Βͳ ͼ; ͫͳͶͳ ͼ͵Ͷͳ ͽ;ͪͷͪ ; ͷͶͪͯͼͽͳ
ͳͷͪΒ; ͪͼͰ ͯͪ
ͯͬͼͽͻ;͵ͰΕͰͫ;ͯ;Ͳͪͬͳͼͳͯͳ͵ͽͳͪ
ͪͪ͵ͼ;ͯͶͪͲͳͶͳ;ͼ;͵ͫͼͪͲͪ͵ͷ
ͪ͵ͽͻͼͽͻ;
͵ͰΕͰ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͳͼͺͳͽͪͳͳ͵Βͳͼ;ͫͳͶͳͼ͵ͶͳͼͬͪΌͪͷͪͳͽ;ͪͷͪ;ͯͰͽͳΔͼͽͬ;ͳ
ͻͪΒͷͶͪͯͼͽͳͳͷͪͶͳͼ;ͯͬͪͺ;ͽͪͬͰΕͰͳͲͭͶͰͯͰͯͪͺͼͽͪ;ͲͪͬͳͼͳͯͪͶ͵Ͷͪ
ͪͪ͵ͼ;ͯͶͪͲͳ
Ͷͳ;ͼ;͵ͫͼͪͲͪ͵ͷ
ͯͬͪͳͺͺ;ͽͪ
́ͼͺͳͽͪͳͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;͵Βͳͼ;;ͯͰͽͳΔͼͽͬ;ͳͷͶͪͯͼͽͳͫͳͶͳͼ͵ͶͳͼͬͪΌͪͷͪͯͬͪ
ͺ;ͽͪͰΕͰͼ;ͳͷͪͶͳͳͲͭͶͰͯͰͯͪͫ;ͯ;ͪͶ͵Ͷͳͪͻͳ
ͪͪ͵ͼ;ͫͳͶͳͼ͵Ͷͳͳͽ;ͪͷͪ
ͪ͵ͽͻͳͺ;ͽͪ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͳͼͺͳͽͪͳͳ͵Βͳͼ;ͫͳͶͳͼ͵Ͷͳͽ;ͪͷͪͳͷͪΒ;ͺͰͽͺ;ͽͪͬͰΕͰͳͲͭͶͰͯͰ
ͯͪͫ;ͯ;Ͳͪͬͳͼͳͯͷͪͻͳ;ͪͰ
ͪͪ͵ͼ;ͯͶͪͲͳͶͳ;ͼ;͵ͫͼͪͲͪ͵ͷ
ͪ͵Ͱͼͽͺ;ͽͪ
͇ͳ͵Βͳͼ;ͯͶͪͲͳͶͳ;ͼ;͵ͫͼͪͲͪ͵ͷͲͫͭ͵ͻͳͷͳͪͶͳͪ͵ͽͳͬͼͽͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͪ͵ͬͳͰͯͰͼͽͺ;ͽͪͳͷͪΒ;ͬͰΕͰͳͲͭͶͰͯͰͯͪͺͼͽͪ;Ͳͪͬͳͼͳͯͷͪͻͳ;ͪͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͪͼͳΒͪͶͳͪͽͳͼͳΒͪͶͺͪͪΔͰͰͺͻͰͯͳ͵ͽ;Β;Ͳͪͬͳͼͼͽͯ
Γ;ͫͪͬͭͺͪͻͽͰͻͪ́ͼͺͳͽͪͳͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;͵Βͳͼ;ͫͳͶͳͼ͵ͶͳͼͬͪΌͪͷͪͳͷͪΒ;ͯͬͼͽͻ;
͵ͬͰΕͰͳͲͭͶͰͯͰͯͪͺͼͽͪ;ͲͪͬͳͼͳͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ
́ͼͺͳͽͪͳͳ;ͻͭͻͼ͵ͷ;Ͳͻ͵;͵Βͳͼ;;ͯͰͽͳΔͼͽͬ;ͫͳͶͳͼ͵ͶͳͼͬͪΌͪͷͪ
ͺ;ͽͪͼ;
ͳͷͪͶͳͬͰΕͰͳͲͭͶͰͯͰͯͪͺͼͽͪ;ͲͪͬͳͼͳͯͳͽͰͻͰͽͪ
ͪ;ͼͻͺͼ͵ͷ
ͪ͵ͼ;ͫͳͶͳͼ͵ͶͳͼͬͪΌͪͷͪͳ
ͽ;ͪͷͪ
ͲͪͽͻͰΕͳ;
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͳͼͺͳͽͪͳͳ͵Βͳͼ;ͯͶͪͲͳͶͳ;ͼ;͵ͫͼͪͲͪ͵ͷ
ͺ;ͽͪͼ;ͳͷͪͶͳ
ͬͰΕͰͳͲͭͶͰͯͰͯͪͺͼͽͪ;ͲͪͬͳͼͳͯͷͫͳͶͳͽͰͶͰͿͪ
́ͼͺͳͽͪͳͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;͵Βͳͼ;ͫͳͶͳͼ͵ͶͳͼͬͪΌͪͷͪ;ͯͰͽͳΔͼͽͬ;ͳͻͪΒͷͶͪͯͼͽͳ
ͯͬͼͽͻ;͵ͰΕͰͼ;ͳͷͪͶͳͳͲͭͶͰͯͰͯͪͺͼͽͪ;ͲͪͬͳͼͳͳͯͷͫͳͶͳͽͰͶͰͿͪ
́ͼͺͳͽͪͳͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;͵Βͳͼ;;ͯͰͽͳΔͼͽͬ;ͳͻͪΒͷͶͪͯͼͽͳͫͳͶͳͼ͵Ͷͳͽ;ͪͷͪ
ͳͶͳ ͼ;ͯͶͪͲͳͶͳ;ͼ;͵ͫͼͪͲͪ͵ͷͼ͵ͻͯͬͪͳͺͺ;ͽͪͳͷͪΒ;ͬͰΕͰͪͼͰͯͪͫ;ͯ;Ͳͪͬͳͼͳͼͳͯ
͵͵Ͱ
́ͼͺͳͽͪͳͳ ; ͼͻͺͼ͵ͷ ;Ͳͻ͵; ͵Βͳ ͼ; ; ͻͪΒ ͷͶͪͯͼͽͳ ͫͳͶͳ ͼ͵Ͷͳ ͽ;ͪͷͪ ͯͬͼͽͻ;͵
ͰΕͰͳͷͪΒ;ͳͲͭͶͰͯͰͯͪͫ;ͯ;Ͳͪͬͳͼͳͯ͵͵Ͱ
ͪͪ͵ͼ;ͳͷͪͶͳͼ;͵ͫͰͼͪͲͪ͵ͷͲͫͭ͵ͻͳͷͳ
ͪͶͳͪ͵ͽͳͬͼͽͳ
ͪ͵Ͱͽͬͻͼͽͻ;͵
͌ ͻͭͻͼ͵ͷ ;Ͳͻ͵; ͳͼͺͳͽͪͳͳ ͵Βͳ ͼ; ; ͯͰͽͳΔͼͽͬ; ͳ ͻͪΒ ͷͶͪͯͼͽͳ ͫͳͶͳ ͼ͵Ͷͳ
ͽ;ͪͷͪͳͶͳͼ;ͯͶͪͲͳͶͳ;ͼ;͵ͫͼͪͲͪ͵ͷͼ͵ͻͼ;ͯͬͪͳͺͺ;ͽͪͳͷͪͶͳͬͰΕͰͳͲͭͶͰͯͰͯͪͫ;ͯ;
ͲͪͬͳͼͳͯͳͽͰͻͰͽͼͰ͵ͼͪ
͆ͪΒͲͪͯ
ͳͼͺͳͽͪͳͳ;ͼͻͺͼ͵ͷ ;Ͳͻ͵;͵Βͳͼ;;ͷͶͪͯͼͽͳͫͳͶͳͼ͵Ͷͳͽ;ͪͷͪͯͬͼͽͻ;͵
ͰΕͰͼ;ͳͷͪͶͳͳͲͭͶͰͯͰͯͪͫ;ͯ;ͲͪͬͳͼͳͯͳͽͰͻͰͽͼͰ͵ͼͪ
ͅͱͰͷͲͪ͵Γ;ͳͽͳͯͪΒͰͼ͵ͶͼͽͪͼͳΒͪͶͷͳͪͽͳͼͳΒͪͶͷͺͪͪΔ;ͲͪΒͰͯͳ͵ͳ
ͳͷͰͳͽͰΓΒͪ͵ͰͺͻͰͯͳ͵ͳΒͰͲͪͬͳͼͼͽͳͼͪͬͰͶͳ͵ͳͷͲͪͬͳͼͳ͵ͳͷͺͽͰͳΒͪͶͷ
ͷͰΌ;͵Βͳͷͪͼ;
ͯͷͳͪͽͳͪͶ͵Ͷ
ͳͽͰͻͰͽͼͰ͵ͼ
͵͵ͪͳͼͰ͵ͼ -FTJFVSBOE3PTFOUIBM
/BUFOFZFSFUBM
1998).
̸Ͷ͵Ͷͳͯ;ͬͪͼ;;ͫͪ;Ͳͻ͵ͪͺͻͰͼͬͰͭͪͺͻͰͯͳ͵ͽͳͬͳͲͪͳ͵ͽͳͳͲͪͷͳͪͶ͵ͶͳͲͪͷ
ͪ;
ͳͻͰͷͼͷͳͼͶ;ͳ ͲͪͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͪͼͽͪͳ
͆ͰͪͯͰ͵ͬͪͽͰͰͷͳͪͶ-ͬͪͼͺͳͽͰͻͰͶͪͳΒͰͼͪͰͷ
ͪͺͼͰͫͼͪͷͪΒ͵ͷ
ͲͪͲͪͬͳͼͼͽͳ
ͯͼ;ͺͼͽͪͳͳͪ͵ͽͳͬͼͽͳͳͷͪΒ;ͬͰΕͳͲͪͪΒ;ͻͭͻͼ͵ͷͰͭ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͪͶͳͳ͵ͪͯͪ
ΒͰͻͰͰͪͯͰ͵ͬͪͽͳͷͰͷͳͪͶ-ͬͪͼͺͳͽͳͷͻͰͶͪͳΒͪͷͪͫͪͻͯͳͽͰΓͪ
͊ͽͳͯΓͳͬͼͽͳͺͬ;Ͱͼͽͼ;ͿͰͷͰͳ͵Βͳͼ;ͲͪͽͺͻͰͯͳ͵ͽͳͬͳΒͳͲͪͪͼͽͪͪ͵ͳͻͪͲͬΒ
Ͳͪͬͳͼͼͽͳͯͼ;ͺͼͽͪͳͳͪ͵ͽͳͬͼͽͳ;ͻͭͻͼ͵ͷͰͭ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
͑ͽͼͰͽͳͰͬͪͻͳΒͪͫͶͳ͵ΒͰͼͰͯͼͰͪ͵Ͷͼ͵ͳ;ͼͺͰͳͼͷͰͽΔͰ;;ͰΔ;
ͷͰΌ;;Ͳͻͳͷͪ
ͳͼ; ͪΌͰͰ ͬͰΕͰ ͻͪͲͶͳ͵Ͱ ; ͺͭͶͰͯ; ͺͻͰͯͳ͵ͳΒͰ Ͳͪͬͳͼͼͽͳ
ͼͳͷ ͽ ͻͭͻͼ͵ͳ ;Ͱͳͳ
286
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
ͺ͵ͪͲ;Β;ͰͽͬͰΕ;ͰͲͪͳͽͰͻͰͼͬͪͼͽͲͪ;ͰΔͰͳͰͽͬͳͰͳͷͪΒ;ͼͷͰͽΔͰ;;ͰΔ;͵ͪͺͻͰ
ͯͳ͵ͽͳͬͰͲͪͲͪͬͳͼͳ͵ͪͺͪͪΔͪͰͭ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
͌ͲͪͬͳͼͼͽͳͯͻͪͼͶͳͼͺͪͯͪΒ;ͯ;ͬͪ
ͪͶ͵Ͷ
ͽͰͶͰͬͳͲͳΒͪ
ͻͪͯͳͻͪͪ
ͪ;ͯͻ;ͭͳͷͪͻͳ;ͪ
ͪ
ͺͳΒͪͽͳ
ͺͼͳͼͽͳͷ;Ͷͪͼͳ
ͬͳͯͰͳͭͻͳͰ
͍ͰΒͼͫ;͵
Γ;ͫͪͬͳ ͺͪͻͽͰͻ
ͳͽͰͻͰͽ
ͼͰ͵ͼ
ͷͫͳͶͳ
͵͵ͪͳͳͽͰͻͰͽͼͰ͵ͼ
͌ͰͶͳͳ
ͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳͼ;ͳͺͫͻΒ;ͳͺͰͺͳͯͰͷͳͶ͵ΒͼͶͳͳͻͪͳͻͰͳΒͰ
ͷͰΌ;ͷͶͪͯͳͷͪ
ͽͰͼͻͪͲͶͭͷͷͱͰͷ͵ͪͲͪͽͳͯͪͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳͳͺͫͻΒ;ͳͺͻͪͳ
ͻͰͼͽͳͺͳΔ;ͲͪͪΒͯͪͪͯͷͪ;Β;͵ͶͪͼͳͰͲͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͪͼͽͪͳ
Ͱ
ͼͪͷ͵ͯͪͼͰͭͳ;ͷͭͳͷͯͻ;ͭͳͷͲͰͷΓͪͷͪ
ͅ;͵ͪͻͳͼ;ͲͪͬͳͼͳΒͳͯͼͬͳͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳͳͪ͵ͽͳͬͼͽͳ
ͳͲ;ͲͰ͍ͬͰΒͼͫ;͵ͪ
ͳͷͫͳͶͭ
;ͼͻͺͼ͵ͷ;Ͳͻ͵;͌ͻͭͻͼ͵ͷ;Ͳͻ͵;
ͷ;͵ͪͻͳͼ;ͲͪͬͳͼͳΒͳͯͼͬͳͺͼͳͪ͵
ͽͳͬͳ ͼ;ͺͼͽͪͳ ͳ ͪ͵ͽͳͬͼͽͳ
ͳͲ;ͲͰͬ Ͳͪͬͳͼͼͽͳ ͯ ͻͪͰ ͳ ͷͫͳͶͭ
; ͵Βͳͷͪ ͼ; ͺͶ
ͰͼͺͰͳͿͳͳ
ͯ͵;Ͳͪͬͳͼͼͽͳ͍ͯͰΒͼͫ;͵ͪͳ;ͻͭͻͼ͵ͷ;Ͳͻ͵;ͯͷͳͳͻͪΒ;ͱͰͰ
ͅͰͪͳͲͷͳͯͫͻͪͰ
͆ͪ͵ͻͪΒ;
ͳͼͺͳͽͳͬͪͶͳͼͷͺͬͰͲͪͼͽͷͰͪͳͲͪͷͪͯͫͻͪͰͼͪͲͪͬͳͼͼͽͳͷͪͯͺͼͳͪ͵ͽͳ
ͬͳͼ;ͺͼͽͪͳͳͫͳͰͬͳͻͪͶͳͷͲͪͬͳͼͼͽͳͷͪ
͌ͻͭͻͼ͵ͷ;Ͳͻ͵;ͳͼ;ͪΌͰͰ͵ͻͰͶͪͳΒͰͳͲͷͰΌ;;͵;ͺͭͼ͵ͻͪͲͪͺͼͳͪ͵ͽͳͬͰͼ;ͺ
ͼͽͪͰͳͲͻͰͶͳͳͰ;ͻͽͳͳͷͰͪͳͲͪͷͪͯͫͻͪͰ
ͪͶͳͲͪͰͲͻͰͶͰΒͰͼ; ͻ
ͺ
͆ͳͼ; ͪΌͰͰ ͵ͻͰͶͪͳΒͰ ͳͲͷͰΌ; ͲͻͰͶͳ ͳ Ͱ;ͻͽͳͳ ͷͰͪͳͲͪͷͪ ͯͫͻͪͰ ͳ ;͵;ͺͳ
Ͳͪͬͳͼͼͽͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ;ͼͻͺͼ͵ͷ;Ͳͻ͵;
ͯ͵ΒͰ͵ͻͰͶͪͳΒͪͲͪͰͲͻͰͶͰͲͪͪΒ
ͪͳͳͲͼͳͻ
ͺ
̓ͪͯͪΒͰͻͰͫͳͰͬͳͻͪͶͳͷͲͪͬͳͼͼͽͳͷͪ
ͳͼͺͳͽͪͳͳ;ͻͭͻͼ͵ͷ;Ͳͻ͵;ͼ;ͲͪͪΒ
ͰΕͰ͵ͻͳͼͽͳͶͳͳͲͻͰͶͰ ͻ
ͺ
Ͱ;ͻͽͳͰ ͻ
ͺ
ͳͰͲͻͰͶͰ ͻ
ͺ
ͷͰͪͳͲͷͰͯͫͻͪͰ
͌ͼͻͺͼ͵ͷ;Ͳͻ͵;
͵ͯͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳͲͪͪΒͰΕͰͰ͵ͻͳͼͽͰͲͻͰͶͰͷͰͪͳ
ͲͷͰ
ͪͶͳ͵ͻͳͼͽͰͰ;ͻͽͳͰ ͻ
ͺ
ͳͰͲͻͰͶͰ ͻ
ͺ
͊ͽͪͽͳͼͽͳͳͶͳͰͪͻͰͻͰͭͻͰͼͳΒͰͼ;ͳͼ͵ͳ
ͳͪ͵ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͳ͈ͻͰͯͳ͵ͳΒͳͼ;ͪΒ
ͬͳͰͯͺͻͳͰͶͳͰͲͻͰͶͳ
ͪ;ͷͪΔΒͷͰͻͳͰ;ͻͽͳͳͷͰͪͳͲͷͳ̀ͫͭͰͭͪͽͳͬͭͺͻͰͯͲͪ͵ͪ
ͷͱͰͼͰͻͰΕͳͯͪͼ;ͳ͵ΒͳͷͪΔͰ͵ͻͳͼͽͰͰ;ͻͽͳͰͷͰͪͳͲͷͰͲͪͪΒͼ͵ͶͳΒͳͫͳͰͬͳ
ͻͪͶͳͷ Ͳͪͬͳͼͼͽͳͷͪ ̽ͻ;ͭͳͷ ͻͰͳͷͪ
ͳ ͵Βͳ ͲͪͪΒ ͬͳͰ ͵ͻͳͼͽͰ ͰͲͻͰͶͰ
ͼ͵ͶͳΒͳ ͼ;
ͫͳͰͬͳͻͪͶͳͷͲͪͬͳͼͼͽͳͷͪ
́ͽͰͻͰͼͬͪͶ ͪͼ ΒͰ ͵Ͷͳ͵ ͼ; ͫͳͰͬͳͻͪͶͰ Ͳͪͬͳͼͼͽͳ ͳ ; ͼͻͺͼ͵ͷ ;Ͳͻ͵; ͯͻͰΌͰͰ
ͷͰͪͳͲͷͳͷͪͯͫͻͪͰ͌ͽͷͳΓ;ͺͻͳͷͰͳͶͳͼͷͶͳͰͪͻ;ͻͰͭͻͰͼͳΒ;̓ͰͿͳͳΒͰͽͶͳͰͪͻͰ
287
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͰͭͻͰͼͳΒͰΒͰͻͰͶͪͽͳͬͬͳͼ͵ ͉
͈ͻͰͯͳ͵ͳΒͳͼ;ͪΒͬͳͰͯͺͻͳͼͳͶͳͰͲͻͰͶͳͷͰͪͳ
ͲͷͳͯͫͻͪͰ
͈ͻͰͷͪͰ͵ͳͬͪΔ;
ͲͪͬͳͼͳͳͬͰͷͪͻͰͽ͵͵ͻͳͼͽͰͲͻͰͶͰͷͰͪͳͲͷͰͯͫͻͪͰͲͪͬͳͼͳͳͯ
ͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ;ͪͰͷͳͼͽͻͪͱͳͬͪΔ;;ͺͽͰͳͳͼ;͵ͻͳͼͽͳͶͳ
ͪͯͫͳͰͬͳͻͪͶ
ͳͲͪͬͳͼͼͽͳ͵ͻͳͼͽͳͶͳͼ;ͳͼͪͷͲͪͬͳͼͳͳͯΓ;ͫͪͬͭͺͪͻͽͰͻͪ
ͻͪͯͪͳͷͫͳͶͳͽͰͶͰ
Ϳͪ
͌ͰͶͳͳ
Ͳͪͬͳͼͳͳͯͺͼͳͪ͵ͽͳͬͳͼ;ͺͼͽͪͳ͵ͻͳͼͽͰͼͪͷͰͲͻͰͶͰ
ͪͫͳͰͬͳͻͪͶͳ
ͲͪͬͳͼͳͳͺͰͽͺͻͳͷͪͻͰͲͻͰͶͰ
ͲͪͽͳͷͷͪΔͰͰ;ͻͽͳͰ
ͪͻͰΌͰͲͻͰͶͰ͈ͲͪͽΒͰͯͪͼͰͺͻͰ
ͷͻͫͳͯͪͼͽͻ;͵ͽ;ͻͪͲͪͬͳͼͳ͵ͪͪΒͰΕͰ͵ͪͻͪ͵ͽͰͻͳͰͺͻͰͷͰΕͪΒͳͷͪͶͳͼͽͳ
͵Βͳ;͵Γ;;Β;ͳ
ͭͻͪͳͪͼͽͪΔ̺ͪͰΕͳͪͲͪͬͳͼͳ͵ͪͳͷͪΒ;ͷͪΔͰͳͶͳͬͳͰͳͲͻͪͱͰͰͺͻͳͷͪͻͰͺͻͰͷͰΕͪΒͰͶͳ
ͼͽͳͳͬͰΕͳͪͰͯͼͽͳͭͰͳͬͲͻͰͶͰͻͭͪͳͲͪͳΒͰ
ͺͭͽͬ;ͽͲͪͬͳͼͳͳͺͼͽͪΒ;;ͻͰͶͪ
ͽͳͬ ͷͶͪͯͳͷ ͭͯͳͪͷͪ ͇ͫͳͷ ͳ ͬͻͼͽͪ ͵ͻͳΕͰΔͪ ͬͳ ͰͲͻͰͶͳ ͷͰͪͳͲͪͷͪ ͳͯͳͻͰ͵ͽ
;͵ͪͲ;Β;ͪͼͽͰͺͰͰͲͻͰͶͼͽͳ
͊ͬͳͿͪ͵ͽͻͳͻͳͲͳ͵ͪ͵ΒͳͷͪΒͰͻͪͳΒͰͫͳͶͻͰͳ
ͬͳͼ͵͵ͻͰͶͳͻͪΒ;ͼͪͰͲͻͰͶͳͷ
̓ͪͯͪΒͰͻͰͺͶ;ͳͷͰͪͳͲͷͳͷͪͯͫͻͪͰ
ͻͰͲ;Ͷͽͪͽͳͼ;ͺ͵ͪͲͪͶͳͯͪͱͰͰͰΕͰ͵ͻͳͼͽͰ
ͲͻͰͶͰͷͰͪͳͲͷͰͯͫͻͪͰͰͭͷ;͵ͪͻͳͅ;͵ͪͻͳͰΕͰ͵ͻͳͼͽͰͼͬͰͽͻͳͬͻͼͽͰͷͰͪͳͲͪͷͪ
ͯͫͻͪͰͰͭͱͰͰ
ͪͶͳͪΒͰΕͰͰͲͻͰͶͰ
ͅͶͪͯͳͼ;ͰΕͰͲͪͬͳͼͳͳͯͼͬͳͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ̓ͯΔͳͼ;ͬͰΕͳͷͲͪ
ͪΒͳΒͰͲͪͼͽ;ͺΓͰͳͰͲͻͰͶͳͷͰͪͳͲͷͳͯͫͻͪͰ
ͽΒͰ
ͺͻͰͯͼͽͪͶͭ
;ͼͶͬΓͰͳͭͯͳͪͷͪ
ͪ
ͼͽͪͻͳΒͳͼ;ͰΕͰͲͪͬͳͼͳͯͫͳͰͬͳͻͪͶͳͲͪͬͳͼͼͽͳ ͽͰͶͰͬͳͲͳΒͪ
ͻͪͯͳͻͪͪ
ͭͯͰͼͰͰΕͰ
ͫͳͻͪΒ;Ͱ;ͻͽͼ͵ͳͯͫͻͪͷͫͰͳͷͰͪͳͲͷͳ
͆ͪΒͲͪͯ
ͰͲͻͰͶͰͷͰͪͳͲͷͰͯͫͻͪͰͰΕͰ͵ͻͳͼͽͰͳͼͺͳͽͪͳͳ͵Βͳͼ;ͳͱͰͭͫͻͪͲͬͪΔͪ
͵ΒͳͼͰͫͪͬͰͷͪ;ͰͶͳͷͲͪͳͷͪΔͳͷͪͳ͵ΒͳͳͷͪΒ;ͳͱͳͼͳ-Ͱ͵ͷͼ͵ͳͼͽͪͽ;ͼ
̸̸̸̺̽́͊̓͌͊́́̀̓͌͐́̾͢͠͡
͌ͯͼͪͯͪͫΒͪͬΓͰͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͳͷͰͽͪͪͪͶͳͲͪͷͪͳͼͽͻͪͱͳͬͪΔͪ ͪ͵ͼ;ͶͽͬͪͶͳͼͷ
ͳ͵
ͳͼͷͪͳͶͳͳͪΒͰͯͳͼͽͻͪͱͳͬͪΔͰͬͭͫͳͷͪ́ͶͳΒͰͻͰͼͰͶͰ͵ͳͳͼͪͳͷ
;ͲͻͳͷͪͯͻͰΌͰͳͻͳͲͳͳͭͻ;ͺͪ ͪΒͰΕͰͼͽ;ͯͰͪͽͪ
ͳ;͵Γ;ͰͼͽͳΒͰͯͰ
ͯͬͰͳͶͳͽͻͳ
ͫͳͰͬͳͻͪͶͰͲͪͬͳͼͼͽͳͳΔͳͬͳͷͷͰΌ;ͼͫͳͷͯͼͳͷ̸ͪ͵ͼͰ ͺͻͳ͵ͪͲ;Β;ͼͪͷ Ϳͪ͵ͽͻͳ
ͻͳͲͳ͵ͪͳͷͰͪͳͲͷͳͯͫͻͪͰ
ͯͪͼͰͻͰͲ;Ͷͽͪͽͳͺͻͳ͵ͪͲ;Β;ͼͪͷͲͪΒͰͯ;ͽͰͷ;
ͪͰͼͽͳͷͺͻͰͽ
ͯͰͷͪͶͳͳͶͳͳ͵ͪ͵ͬͳͻͰͶͰͬͪͽͳͰͺͳͯͰͷͳͶ͵ͳͺ͵ͪͲͪͽͰΓͳ͌ͼͶͰͯͼͬͰͭͪͪͬͰͯͰͭͺͼͽ
ΒͪͶͰͼ;ͬͰͶͳ͵ͰͽͰ͵ΕͰ;ͺͻͰΌͰΔ;ͺͯͪͽͪ͵ͪ̽ͪͫͳͼͷͳͺͪ͵ͺͼͽͳͭͶͳ;ͺͻͰͯͳͬͼͽͺͯͪͽͪ͵ͪ
ͷͰͽͪͪͪͶͳͲͷͼͷͽͻͪͱͳͶͳͲͪΒͰͯͳ͵ͰͰͺͳͯͰͷͳͶ͵ͰͺͻͼͰ͵ͰͳͼΔͳͷͪͺͻͰͯͳͶͳͪͰͺͯͪ
ͽ͵Ͱ̽ͶͳͼͷͯͼͪͲͪΔͪͯͪͼ;ͼͪͷͲͪͬͳͼͼͽͳͯͬͳͯͰ-ͳͭͻͳͪͳͳͽͰͻͰͽͪͳͼͺͯͺͻͼͰ͵ͪ
ͯ͵ͼ;ͲͪͬͳͼͼͽͳͯͽͰͶͰͬͳͲͳΒͰ
͍ͰΒͼͫ;͵ͪ
ͻͪͰ
ͻͪͯͪ
ͼͰ͵ͼͪ
͵͵ͰͳͳͽͰͻͰͽͼͰ͵ͼͪͳͲͪͯͺͻ
ͼͰ͵ͪͳͶͳͰΕͰͬͳͼ͵ͳͲͪͯͺͻͼͰ͵ͪͯͻ;ͭͳͲͰͷͪΓͪ͊ͽͺͰͲͪͬͳͼͼͽͳͯΓ;ͫͪͬͭͺͪͻͽͰͻͪͳ
288
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
ͷͫͳͶͳͽͰͶͰͿͪͼ;ͳ;͊ͻͫͳΒͳͳ;͏ͻΒ̻ͻͳͯͼͪͯͪͪΒͬͰΕͰ;ͼͬͰͽ;͊ͻͫͳΒͪͳ͏ͻ̻ͪͻͪ
ͳͷͪΒ;ͬͻͶͼͶͳ;ͯͻ;ͽͬͰ-͵;Ͷͽ;ͻ;ͳͼͽͻͳΒ;ͳ
ͽΒͰͬͪͱͳΒͰ
ͺͻͶͰͼ;͵ͻͲͯ;ͭͭͯͳ
Δ;ͻͳ;͵;ͷ;Ͷͪͽͳͬ;͵ͻͳͲ;
͵ΒͪΒ;ͬͰ͵ͽͻͪΒͰ͋ͫΒͪΔͪͬͪͼͶͳͰͳͶͳͬͻͶͼͶͳͰ
ͻͰͲ;ͶͽͪͽͰ ͵ͪͯͪ ΒͰ ͻͰ ͫͳͰͬͳͻͪͶͳͷ Ͳͪͬͳͼͼͽͳͷͪ
ͺͪ ͳ Ͳͪͬͳͼͼͽͳͷͪ ͯ ͺͼͳͪ͵ͽͳͬͳ
ͼ;ͺͼͽͪͳ
͵ͪ ͳ ͼͶͳͰ ͰͺͳͯͰͷͳͶ͵Ͱ ͺ͵ͪͲͪͽͰΓͰ ͷ;ͶͽͳͺͶͳͷ Ͳͪͬͳͼͼͽͳͷͪ ͌ ͺͻͳͶͭ
ͬͷͲͪ͵Γ;͵;ͳͯ;ͳͬͻͶͳͲͻͪͱͰͰͺͲͳͽͳͬͰ͵ͻͰͶͪͳΒͰͫͻΒͳͿͪ͵ͽͻͪͻͳͲͳ͵ͪͼͪͫͰͭͻ;
ͺͰͲͪͬͳͼͼͽͳ
̓Γ;ͳͻͰͲ;Ͷͽͪͽͳͼͽ;ͯͳΒͰͪͿͳͻͷͳ;Ͳͪ͵Γ;ͪ͵ͯͪͳͫͳͰͬͳͻͪͶͰͳͲͪͬͳͼͼͽͳͯͺͼͳ
ͪ͵ͽͳͬͳ ͼ;ͺͼͽͪͳ ͳͷͪΒ; ΒͰͯͳͼͽͬͰ; ͫͳͶ͵; ͼͬ; ͆ͪ ͽ ͳͯͳͻͰ͵ͽ ;͵ͪͲ;Β; ͬͳͼ͵Ͱ
ͺͲͳͽͳͬͰͳͽͰͻ͵ͻͰͶͪͳΒͰ;;ͽͪͻͫͰͭͻ;ͺͰ
ͬͳͼ͵ͰͳͽͰͻ͵ͻͰͶͪͳΒͰͼͬͪ͵Ͱͼͪͼͬͪ͵ͷͲͪͬͳͼ
Ε; ͳͲͷͰΌ; ͭͻ;ͺͪ
͵ͪ ͳ ͬͳͼ͵Ͱ ͺͲͳͽͳͬͰ ͵ͻͰͶͪͳΒͰ Ϳͪ͵ͽͻͪ ͻͳͲͳ͵ͪ ͭͽͬ ͼͪ ͼͬͪ͵ͷ
ͲͪͬͳͼΕ;;ͯͬͰͭͻ;ͺͰ̀ͫͭͭͻͪͳͰͼͽͳͺͻͼͽͻͪ;ͬͷͻͪͯ;ͳͼͷͪͪͶͳͲͳͻͪͶͳ͵Γ;ͳ
͵ͶͪͼͽͰͻͲͪͼͬͰͲͪͬͳͼͼͽͳ
͵ΒͳͳͷͪͬͰͶͳ͵;ͺͽͰͳΒ;Ͳͪͪͼͽͪͪ͵ͲͪͬͳͼͼͽͳͳͼͪͱͪΒͰ͵ͪͽͪ
ͶͳͲͪͽͻͼͬͳͼͽͪͶͳ͋ͼ;ͲͪͬͳͼͼͽͳͯͪͶ͵Ͷͪ
ͼͰ͵ͼͪ
͵͵ͰͳͳͽͰͻͰͽͼͰ͵ͼͪ
͊ͪͲͪΔͰ ΒͰͯͳͼͽͬͰΒ ͫͳͶ͵Β ͼͬͳ ͼͬͳ Ͳͪͬͳͼͼͽͳ ͳͷͪ ͵Γ;; ;Ͷͭ; ; ͳͲͻͪͯͳ
ΒͰͯͳͼͽͬͰͭͺͻͭͻͪͷͪͺͻͰͬͰͳΒͰͳͽͰͻͪͺͳΒͰͼͬͳͲͪͬͳͼͼͽͳ͈ͻͰͬͰͳΒͪͳͽͰͻͪͺͳΒͪͼͰͼͪͯͻ
ͱͪΒͳͻͶ͵ͳͰͯͬͪΒͪΒ;͇ͽͷͰͯͪͺͼͽΒͳΒͰͯͳͼͽͬͰͪͫͳͶ͵ͪͼͬͪͲͪͬͳͼͼͽͳ
ͭͬͻͳͳͳΔͰͳͪͯͪͼͰͪΒͫΓͳͻͰͲ;Ͷͽͪͽͳͺͼͽͳͱ;;ͽͰͻͪͺͳΒͼ͵ͳͷͺͻͭͻͪͷͳͷͪ;͵ΒͰͼ;ͺͻͰͯ
ͯͻ;ͭͳͽͰͻͪͺͳΒͼ͵ͳͺͻͰͯ;ͻͪ;͵Γ;ͰͳͳͫͳͶ͵ͳͺͻͰͺͪͻͪͽͳ͵ͪͽΒͰtͪͶͽͻͰ͵ͼi
̸̸͉͉̈́́͋̾͋͌
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%PQBNJOF*OTJHIUT'SPN1BSLJOTPOT%JTe-
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–
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Pilot Study. +PVSOBMPG1VCMJD1PMJDZ.BSLFUJOH,1998, 7–160.
͚;͵ͪͬͳΕ, ̹.
̹;͵ͰͶͳΕ, ͠.
̽ͳͷͳͽͻͳΒͰͬͳΕ, ͠.
͊ͽΒͬͳΕ, ̀.
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290
ȭɍɄȺɇɈȼɂȶɄɇȿɀȿȼɂȶ-ɌȺɋɂȶ: ȻɢɯɟɜɢɨɪɚɥɧɟɡɚɜɢɫɧɨɫɬɢɭɋɪɛɢʁɢɢɐɪɧɨʁȽɨɪɢ...
BORISLAV JƄUKANOVIſ
JASMINA B. KNEÂEVIſ-TASIſ
#&)"7*063"-"%%*$5*0/4*/4&3#*""/%.0/5&/&(30
SUMMARY
This paper examines the abuse and addiction to 11 activities (such as video games, television, Facebook,
partner, work, food, Internet, sex, mobile phones, gambling and cybersex) using the appropriate sample of
respondents of different ages, 2988 of them from Serbia and 1489 from Montenegro. The abuse and addic-
tion to psychoactive substances (such as alcohol, cigarettes, marijuana, opiates and psycho-stimulants) are
also examined. Special questionnaires, which showed high validity and reliability in mass researches in the
USA and other western countries, were used for each behavioural addiction. Considering social-
demographic variables and a special scale for examining the defence mechanism, this set of instruments
consisted of 242 questions, with binary and interval answers. The completely same set of instruments was
used in both researches. Beside descriptive statistics, the metods of multivariate analysis were also used for
the analysis of data.
The results of the research point out that behavioural abuses and addictions are widespread in Serbia
and Montenegro, with realtively subtle differences in regard to its prevalence. Most behavioural addictions
are above the average of the other European and non-European countries, while they are highly expressed
considering the addiction to the partner and mobile phones in both countries.
There are significant positive correlations within as much behavioural as between behavioural and
addictions to psychoactive substances, where a particular cluster is isolated (such as sex, sybersex, gambling
and alcohol) the segments of which correlate best with all others and predict all others well, which is ex-
plained by biologically conditioned highly expressed potential for the development of addiction.
Family risk factors and risk factors in the early psychosocial development also highly and positively cor-
relate with almost all addictions. After the use of binary logistic regression it is found that the syndrome of
asocial and antisocial behaviour predicts best the later development of behavioural addictions.
Finally, the addicts most frequntly use immature, rarely neurotic, and even more rarely immature de-
fence mechanisms.
,&:803%4behavioural addiction, psychoactive substances, defence mechanism, Serbia, Montenegro.
291
͉͇͚͊̾ͣ̓͊͌̓́ͣ1
͍ͻ;ͷͲͪͷͰΌ;ͪͻͯͰͯͼͰ
̹Ͱͭͻͪͯ
̸̸̸͉̻̾͊ ͉͇̻͌͊̓
̺͉͇͈͌̾́–
"̸̸̸̹͆̈́̓͆͌
–͇ͭͶͰͯ ͯͰ
ͫͪͶ͵ͪͳͲͪͳΒͰͼͬͰͼͽͳ–
̸̸̹͊̿̾͋̓ͪͶ͵ͪͯͬͪͲͪͪͬͪͫͪͶ͵ͪͳͲͪͳΒ;
Ͱͺ͵ͪΔͰ
ͿͻͪͭͷͰͽͳͼͪΔͰͺͶͳͽͳ͵ͰͷͳͼͶͳ
ͳͯͰΒͪ
ͱͳͬͽͪͳͺͻͪ͵ͼͰ
ͯͻͱͪͬͪͳͪͻͯͪ
ͺͶͳͭͪͯͷͰͽͪΔͪͬͰͶͳ͵ͳͼͳͶͪ
ͪͻͳͽͳͼͪ̀ͪͺͪͯͪ
͆ͬͪͫͪͶ͵ͪͳͲͪͳΒͪͼͰͬͰͲ;ΒͰͲͪͶͳ͵ͬͳͯͪͳΒ;͍͉͊͠
ͽͰͻͰͶͰͬͪͽͰͭͰͺͶͳͽͳ͵ͰͻͰͪͶͼͽͳͳͼ;ͫΒͰ͵ͽͪ
ͷͰΌ;ͪͻͯͭͺͻͪͬͪ
ͫͻͪͰͬͪͻͰͭͳͪͶͳ;ͽͳͪΒͪ
ͫͪͶ͵ͪͳͲͪͳΒͰ
̹͆ͪͪͶ͵ͪ;
ͺͻͳ͵ͻͪΒ;ͽͻͰΕͰͯͰͰͳΒͰͬͰͼͺͳͻͪͶͰͫͪͶ͵ͪͳͲͪͳΒͰ
;ͬͻͰͯͼͷͳ͵;Ͷͽ;ͻͷ
ͼͷͳͼͶ;
;ͷͪͽͰͻͳΒͪͶͷͺͭͶͰͯ;
ͰͷͪͪͺͻͰͽ͵ͪ;͵ͬͳͻ;ͽͭͰͷͪͶͭͯͼͰ͵ͪͳͼͽͻͳΒͼ͵ͭͬͻͰͷͰͪ
̹ͪͶ͵ͪΒͰ
ͲͪͻͪͲͶͳ͵;ͯͼͽͪͽ͵ͪ̾ͬͻͺͰ
;ͼ͵ͻͪΕͰͯͪͼͰͻͪͲͬͳΒͪ͵ͻͳͼͽͰΕͳͭͪͼ͵ͪͻͰͼ;ͻͼ͉;ͼ͵ͳͭͪͼ
ͬͳͰͯͺͶͪͬͰ͵ͪtͺͶͪͳi̾ͬͻͺ;
ͼͷͪͽͻͪΒ;̸ͷͰͻͳ͵ͪͳ͌ͺͻ͵ͼͽͷͰ
Ͱͻͪͻ;ͼ͵ͭͭͪͼͪͬͶͪͯͪͼͬ;ͯͪ
͵ͪͼ
ͪͷͳͼͷ̹ͪͪͶ͵ͪ;ͼͽͪͶͳͫͰͲͽͭͻͰͼ;ͻͼͪͳͭͻͳͬͪ99*ͬͰ͵̹ͪͪͶ͵ͪͼ͵ͳͷͲͰͷΓͪͷͪͳͪͻ
ͯͳͷͪΒͰͺͽͻͰͫͪͯͰͫͪͶ͵ͪͳͲͪͳΒͪͼͬͰͼͽͳ͆ͪͰ̹ͪͶ͵ͪͼ͵ͺͶ;ͼͽͻͬͰ͵ͪ
Ͱ͵ͪ– ͳͺͯͼͰΕͪͪ;
ͻͪͯΔ;;ͯͻͪͷͳ͊ͪͷΒ;ͰͶ̹ͪͰ͵Ͱͽͪ͐Ͱ͵ͪΒ;Εͳ̻ͯͪ – Ͱ͵ͪͼ̻ͬͭͪͯͪ
tͻͰ͵ͪΒͰͯͪΕͰͯΕͳi
ͪͼͰͰ
ͺΒͪͬΓ;ΒͰ
ΒͰͻͭͪ;ͼͽͬͪͻͼͽͳͰͷͪ
͉̹̓͌͐͆̾̾͐́ͪ͡Ͷ͵ͪ
ͬͰͶͳ͵ͰͼͳͶͰ
ͼͽͪΔͰ͵ͻͳͲͰ
ͭͪͼ
ͺͰͻͼͺͰ͵ͽͳͬͰ
1
drsdjukic@yahoo.co.uk
292
ɋɊȿȶɄɈɋȭɍɄɂȶ: ȿɪɚɝɚɫɚɪɭɫɤɨɝɭȿɜɪɨɩɢ– a ɧɚȻɚɥɤɚɧɭ"
ͺͻͰͰ͵;ͭͯͳ;ͽͻͺͰͯ;Β;ͳͲͭͻͪͯΔ;ͭͪͼͬͯͪt͠;ͱͳͽ͵i
ͺͻΒͰ͵ͽͪ͵ΒͳͰ̹ͪͶ͵ͪͯͰͰͳΒͪͷͪ
Ͱ͵;ΒͰ
ͭͪ ͵ΒͳͫͳͭͪͺͻͪͲͬΒͳͷͪͼͪͷͪͳͲͻͪͬͪ
ͪͰͰͻͭͰͽͼ͵ͳͺͬͰͲͪͼͪͼͽͪͽ͵ͷͻͪͲ
ͬͳΒͰͰ̾ͬͻͺͰ̹;ͭͪͻͼ͵ͪͪͳͼͻͺͼ͵ͪͬͶͪͯͪͳͷͪͶͰͼ;;ͽΒͳͭͻͳ̀ͪͺͪͯͪͺͻͽͳͬͻ;ͼ͵ͭͭͪͼͪ ͉;ͼͳΒͰ
ͪ
;ͼͽͬͪͻͳͺͻͽͳ̹ͬͪͶ͵ͪͪ
;Ͷͭ;ͰͷͭͳͲͬͻͳͪ
͵ͪͯͪͼͰͰͻͪͯͳͯͳͻͰ͵ͽͳͷͳͽͰͻͰͼͳͷͪͳ
ͭ;ͫͳͳͷͪͳ̹;ͭͪͻͼ͵Ͱͳ͊ͻͫͳΒͰ
ͳ̹ͪͶ͵ͪͪ;ͰͶͳͳ
͵ΒͳͼͰͳ͵ͪͯͪͰΕͰͪͯ͵ͪͯͳͽͳ
̻ͪͼΒͰ
͵ͪͰͰͻͭͰͽ
ͳͭͪͼ͵ͪͼͳͻͬͳͪ
ͪΒͶͳͷͳͽͳͻͪΒ;ΕͳͿͪ͵ͽͻͪͰͭͫͪͶ͵ͪͼ͵ͭͺͻͳͬ
ͻͰͯͭͳͼͳΒͪͶͭͻͪͲͬͳͽ͵ͪͳͬͪͽͪΔͪ͵ͻͪ͵ͪͼͪͻͪͲͬͳΒͰͳͷͯͰͶͷ͵ͽͳͰͽͪ͋ͳͷͰΒͰ̹ͪͶ
͵ͪ;ͯ;ͲͰͽͺͻͪͬͪͻͪͲͬΒͳͼ;ͼͽͳͲͪΔͰͯͷͳ;ΕͰͭͬͲͪ͌ͬΒͳͭͻͳ̹ͻͳͼͰͶͪ
ͭͰͬͻͺͼ͵ͭ
ͳͭͪͽͬͼ͵̹ͭͪͪͶ͵ͪ;
ͷͳͼͷͼͰͺͰͽ
ͲͪͼͶ;ͭͷͯͻ;ͭͳ
ͬͪͻͰͭͳͪ
ͪͳͼͪͷͳͪͳ
ͬͶͪͯͪ
ͪͶͳ;;ͶͲͳͱͻͽͬͰͭΒͪͻ͇ͪͼͽͪΒͰͷ;ͼ͵ͻͪΕͰͳͲͪ͵Γ;ͳͻͪͲͬΒͳͲͪͷͪΒͪ– ͯ͵ͼ;
Ͱͬͻͺͼ͵ͪ ͺͻͳͬͻͰͯͪͳ Ͱͬͻͺͼ͵ͳͯͷͬͳ ͯͪͬͭͪͼͳͿͳ͵ͬͪͳ
ͪͽͪΒ ͺͻͰͼ ͺͽͺ;ͲͪͬͻͰ
͵ͯͪͼΒͰͽͰ͵ͪͼͪͷͷͺͰͽ͵;
ͅͰΌ;ͽͳͷ
ͳͪ͵ΒͰͳͲͭͻͪͯΔͪt͋;ͻͼ͵ͭͽ͵ͪiͳͼͺͯ͏ͻͭͷͻͪͺͼͽͪͶͪͻͰͪͶͼͽ
Ͳͪ͊ͻͫͳΒ;ͳ
Ͳͪͯͻ;ͭͰͲͰͷΓͰ̹ͪͪͶ͵ͪ;ͰͷͪΒͪͼͰͺͰͻͼͺͰ͵ͽͳͬͰ– ̹ͻͳͼͰͶΕ;ͽͳ
̹ͪͪͪͶ͵ͪ;Ͱͷͪͳͺͪͻͪ
ͳ
ͳͯͰΒ̹ͪͪͶ͵ͪͺͰͽͰ͵̻ͪͯͪ́Ͳ̹ͻͳͼͰͶͪͰͷͪͼͳͭͪͶͪ
ͰͷͪͺͽͬͻͯͰͪͳͼͺͼͽͬͰͳͺͽͻͰ
ͫͪͳͳͽͰͻͰͼͪ͏Ͱͬͳt͋;ͻͼ͵ͭͽ͵ͪi;ͬͰͶͳ͵ͼͰͺͻͬͶͪͰͳͼͺͯͬͯͰ͏ͻͭͪͷͻͪ
ͯͪ ͫͳͳͲͻͳ
ͶͰͪͪ͵ͺ;Ͱͬͻͺͼ͵ͷͯͰͶ;͋;ͻͼ͵Ͱ́ͽͼ;ͰͰͬͳ͵;ͺΓͰͰͲͪt͠;ͱͳͽ͵i
͵ΒͳΒͰͯͱͳ
ͬͰͺͽͺ;ͳͿͳΒͪͼ͵ͪ͵ͼͬͰͪͭͺͷͺͰͲͭͽͬͪͻͪΔͪͻͪͯͬͪtͪͪͳͪͶͷͳͬ;i
;Ͳ
ͺͻͳͼ;ͼͽͬͰͶͭͯͻͱͪͬͭͬͻͪ͊ͻͫͳΒͰ
ͪͯͫͻͳͷͯͰͶͷͳ;̹;ͭͪͻͼ͵Β̸ͶͳͳΒͰͽΒͰͯͳͳͰ;ͼ
ͺͰͭͻͪͯΔͰͭͪͼͬͯͪͪͬΒt;͵ͶͰͽΒiͽͻͪͼͳ͋ͪ͵ͼ;ͺͻͶͳt͆ͪͫ;͵i
t̹;ͭͪͻͼ͵ͳͽ͵i
t͈ͼͰΒ
ͯi
͈;ͽͳΒͰͺͻͪͬͳͷͪΒͼͽͻͲͪ͵ͻ;ͺͰ
tͺͼͶͬͰͬͰ͵ͪi
ͼͪͭͪͼͷ
ͪͿͽͷ
;͵ͶͰͪͻ͵ͪͷͪ
ͻ;ͱΒͰͷ
ͼ ͬͳͲͳͪͻͳͷͪ
ͬͰͶͳ͵ͳͷ ͳ ͼͷͰͶͳͷ ͺͪͻͽͰͻͳͷͪ
ͯͻͱͪͬͳͳͷͪ ͈ ͷͰ ͽ ͵ͪͻͪ͵ͽͰͻͳͰ
͉;ͼͳΒ;
͉;ͼͳΒͪΒͰͺͻͰͯͯͻͰΌͰͪͲͪͬͰͶͳ͵ͰͳͪΒͬͰΕͰͺͼͶͬͰ̀ͪͽͼ;ΒΒͺͽͻͰͫͳͺͪͻͽͰͻͳ̸͵ΒͰ
ͪͼͰͬͰͻ;ͪͰͭ͵ͽͳͰͽͪͺͻͬͳͭͪͼͳͺͪͻͽͰͻ͆Ͱͷͪ͵ͪ
ͯͪͼͰͪΒ;ͭ;;ͲͯͳͱͰ͋;ͻͼ͵ͪ̾ͻͯ
ͭͪ
ͺͲͪͽ ͺͪͷͫͳͳΒͪͷͪ
ͪͷͰͻͪͬͪͯͪΔͰͭͬͪͲͰͷΓͪ ͺͼͽͪͰͪΒ͵ͻ;ͺͳΒͳ ͺͽͻͪͻ;ͼ͵ͭ
ͭͪͼͪ
ͪͶͳͳΔͰͭͬͪΒͬͰΕͳͽͻͪͲͳͽͰͻͳͯͳͼͽͻͳͫ;ͽͰͻ͋;ͳΒͰ͵ͻͪΒͱͰΓͪͰͽͪ͵ͼͽͪͫͳͶͰ̸͵ͪͻͰ
͇ͪͪ͵ͽͳͬ;ͯͳ̾ͬͻͺͳͽͻͪͲͳͽͭͪͼͪΒͳͲ͈ͰͻͼͳΒͰ
ͼ̹Ͷͳͼ͵ͭͳͼͽ͵ͪ
ͳͲͳͼͽͭͅͰͯͳͽͰ
ͻͪͪ ͈ͻͰ͵ ͋;ͻͼ͵Ͱ ͺͼͽͪͬΓͪΒ; ͼͰ Ͱͬͳ Ͳͪ Ͱͬͻͺͼ͵ͳ t͠;ͱͳ ͭͪͼͳ ͵ͻͳͯͻi ͵ͪͺͪͳͽͰͽͪ
ͷͳͶͳΒͪͻͯͳ ͵;ͫͳ ͷͰͽͪͻͪ ͭͪͼͪ ͭͯͳΔͰ
ͯ Ͱͭͪ ΒͰ ͺͶͬͳͪ ͪͷͰΔͰͪ Ͳͪ ͽ;ͻͼ͵Ͱ ͺͽͻͰͫͰ
ͅͰΌ;ͽͳͷ
ͳΒͰ ͳͼ͵Γ;Ͱͪ ͷͭ;Εͼͽ ͯͪ Ͳͫͭ Ͱͯͼͽͪͽ͵ͪ ͭͪͼͪ ; ͪͲͰͻͫͰΒΘͪͼ͵ͳͷ Ͱͯͻͳͷͪ ͽͳͷ
ͰͬͳͷͪͺͽͰ͵Ͱͳͻ;ͼ͵ͳͭͪͼ͋ͪ͵͋;ͻͼ͵ͪͺͼͽͪΒͰͺͻͪͬͪͻͪͼ͵ͻͼͳͪͰͰͻͭͰͽͼ͵ͳͺ;ͽͰͬͪ
̸͵;Ͱͽͻ;̾ͬͻͺͰ͆Ͱͷͪ͵ͪͳͷͪ;Ͷͭ;ͭͶͪͬͭͯͳͼͽͻͳͫ;ͽͳͬͭͰͽͻͪͻ;ͼ͵ͭͭͪͼͪ;ͽͷ
ͯͰͶ; ͵ͽͳͰͽͪ
ͪ ΔͰͭͬͷ Β;ͭ; ;ͲͯͳͱͰ ͼͰ ͋;ͻͼ͵ͪ ͇ͪ ͼͰ ͺͯ ̾ͻͯͭͪͷ ͫͰͼ͵ͷͺͻͷͳͼ
ͫͻͳͲͪͼͬΒͰͳͽͰͻͰͼͰͳͺͲͳͳΒͰͭͶͪͬͰͽͻͪͲͳͽͰͲͰͷΓͰͲͪͻ;ͼ͵ͳͭͪͼ
ͲͪͪͲͰͻͫͰΒΘͪͼ͵ͳͳͽ;ͻ͵
ͷͰͼ͵ͳͭͪͼ
ͲͪͺͰͻͼͳΒͼ͵ͳͳͫͶͳͼ͵ͳͼͽͳͭͪͼ ̸Ͷͳ
ͺͻͰͯͰͼͰͽͪ͵-ͺͰͽͪͰͼͽͭͯͳͪ
ͼͽͬͪͻͳͼ;ͳͲͭͶͰ
ͯͪͶͰͯͻ;ͭͪͳΒͰͳ͋;ͻͼ͵ͪͳΒͰͫͳͶͪ;ͺͻͬͷͺͶͪ;͌ͽΒ;ͶͲͳͼͪͭͶͰͯͪͬͪͼͰ̹ͪͶ͵ͪ
ͪͺͶͪͲͰΕͳͯ
ͭͰͭͻͪͿͼ͵ͭͺͶͱͪΒͪ
ͺͻͰͼͬͰ̹ͭͪ;ͭͪͻͼ͵ͪ
͵ͪͭͶͪͬͷͰͼͽͯͳͼͽͻͳͫ;ͳΒͰͻ;ͼ͵ͭͳͯͻ;ͭͭ ͭͪͼͪ
293
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻ;ͼ͵Ͱͳͯͻ;ͭͰͪͿͽͰͪͪͰͷ͵ͽͳͰͽ;
͵ͪtͰͰͻͭͰͽͼ͵ͬͻͳͽͰ̾ͬͻͺͰi
Ͱͷ;ͼ;ͭͬ
ͻͳͶͰͼͬͰͬͶͪͯͰ;͊ͿͳΒͳ͆ͪͽͳͷͰͰͻͭͰͽͼ͵ͳͷͺ;ͽͰͬͳͷͪ
͊ͻͫͳΒͪ
͵ͪtͲͪͺͪͯͪͬͻͪͽ̹ͪ;ͭͪͻͼ͵Ͱi
ͯͼͽΒͬͪͶͻͳͲ;ΒͰͼͺͼͽͬͰ;͵ͷͺͶͰͷͰͽͪͻ;ͭͰͰͰͻͭͰͽͼ͵;ͺͲͳͳΒ;
̻ͪͼͬͯͳ͵ΒͳͷͪͭͬͻͳͷͳͷͪΒ;ͷͪͭͳͼͽͻͪͶͳ͵ͪͻͪ͵ͽͰͻͳͲͪͪΒ͋ͼ;ͳͭͪͼͬͯͳ͵Βͳ
ͺͬͰͲ;Β;ͯͬͪ͵ͻͪΒͪ͵ͽͳͰͽͪ
ͯͪͶͰ͵Ͱͻ;ͼ͵ͰͺͻͼͽͻͰͳͰͬͻͺͼ͵ͰͲͰͷΓͰͼͬͰͯ̈́ͪͷͪͪͯ;ͭͳͼ;
ͬͳͰͳΓͪͯͪ͵ͳͶͷͰͽͪͻͪͭͯͳΔͰͽͻͪͼͺͻͽ;Β;ͯ͵ͷͳͶͳΒͪͻͯͳ͵;ͫͳͷͰͽͪͻͪͭͪͼͪͬͻͰ
ͯͼͽͳͬͰͼͽͳͳΒͰ;ΒͰͯͪͽͪ͵ͪͬͷͪͭͳͼͽͻͪͶͳͭͪͼͬͯͺͻͰͶͪͲͳͷͳͶͳΒͪͻͯͳͰͬͻͪͽͪ͵ͬͳͼͰͭͪͼ
ͬͯͳͭͻͪͯͰͯͪͼͰ Ͱ͵ͼͺͶͪͽͳ; ͳͽͪͬͬͰ͵
ͳ ;ͰͶͳͳ
ͳͺ ͼͬͳͷͺͪͻͪͷͰͽͻͳͷͪ
ͳͷͪΒ; ͺͼͰͫͪ
ͼͽͻͪͽͰ͵ͳͲͪͪΒͷͪͻͻ;ͽͪ͵;ͯͪͼͰͭͪͼͬͯ͵ͻͰΕͰ ͺ͵ΒͳͷͲͰͷΓͪͷͪ
ͯͺͰͽ͵ͪͯ͵ͻͪΒͪΒͰ
ͽͻͪͼ͵ͽͳͰͽͪͶͭͰͬͻͺͼ͵-ͻ;ͼ͵ͭ-ͪͲͳΒͼ͵ͭͲͪͪΒͪͺͻͳͯͳͯͺͻͯͪΒͰͭͪͼͪͳͲͷͪͭͳͼͽͻͪͶ
ͳͭͪͼͬͯͪͷͰͻͰͼͰͯͰͼͰͽͳͪͷͪͷͳͶͳΒͪͻͯͳͰͬͻͪ
ͪͽͪ͵ͼͰͲͪͽͻͪͼͺͻͽͭͪͼͪͺͻͰ͵ͪͳͪͶͳ
ͽͰͻͳͽͻͳΒͪ ͼͽͽͳͪͷͪ ͷͳͶͳͪ Ͱͬͻͪ ͽͪ͵ͬͳ ͭͪͼͬͯͳ ͼ; ͭͪͻͪͽͳ ͼͳͭ;ͻͰ ͯͼͽͪͬ͵Ͱ ͭͪͼͪ ͳ ͵ͪ
ͰͰͻͰͭͰͽͪͳ͵ͪͼͳͻͬͳͰ;ͲͰͽ;ͰͶͳͳ
;ͲͷͪͭͳͼͽͻͪͶͰͭͪͼͬͯͰͽͰͼͳͯ;͵ͻ;ͺͪͫͳͲͳͼͳ
͵ͻ;ͺͪͺͶͳͽͳ͵ͪ
͑ͰͿ ;ͺͻͪͬͰ ͻ;ͼ͵Ͱ tͷ;ͶͽͳͪͳͪͶ͵Ͱi
t̻ͪͼͺͻͷͪi
̸ͶͰ͵ͼͰΒ ͅͳͶͰͻ
ͽͬͪͻͪΒ;Εͳ ͳͲͭͻͪͯΔ;
t͋;ͻͼ͵ͭͽ͵ͪi ͷͪΒͪ
ͪΒͪͬͳΒͰͲͪͬͻͰͽͪ͵͵ͻͪΒͰͷͭͯͳͰ͌ͼͶͬͳͲͪͭͻͪͯΔ;ͼ;ͼͶ
ͱͰͳΒͳͯͳ;̹ͪͶͽͳ͵ͷͷͻ;
͵;ͯͪͼͰͺͻͽͰͱͰt͊ͰͬͰͻͳͽ͵iͰͬͳͼͰͺͶͪͱ;ͪͷͭͬͰΕ;
ͯ;ͫͳ;
͵ΒͪͺͻͰͶͪͲͳ.ͷͰͽͪͻͪ
ͳ;ͪͭͻͰͼͳͬ;͵ͳͼͰͶ;͵Ͷͳ;
ͺͪͼ;ͷͰͽͪͶͰͰͬͳͺͼͰͫ
ͲͪͽͳΕͰͰ̀ͪͺͰͽͷͰͼͰͳͯͺͰͽ͵ͪͳͲͭͻͪͯΔͰͭͪͼͬͯͪͺͶͱͰΒͰͺͻͰ͵͵ͳͶͷͰͽͪͻͪͰͬͳ
͆ͬͳͭͪͼͬͯͳͲ͏ͻͭͷͻͪͳͲͶͪͲͳͪ͵ͺ ;Ͱͬͻͺͼ͵ͷͯͰͶ;͋;ͻͼ͵ͰΒͰͯͪͪͰͬͬͯͳ;
́ͼͽͪͫ;Ͷ
ͪͯͻ;ͭͪͯͭͻͪͳͰͼ̻ͻ͵ͷ͋ͪͯͻ;ͭͪͰͬΒͰͪͷͰΔͰͪͲͪͼͪͫͯͰͬͪΔͰͻ;ͼ͵ͳͷͭͪͼͷ
͠;ͱͰͳ͠;ͭͳͼͽͰ̾ͬͻͺͰ̻ͯͳΔͳ͵ͪͺͪͳͽͰͽͼͬͪ͵ͰͯͽͳͰͬͳͳͲͼͳ
ͷͳͶͳΒͪͻͯͳ
͵;ͫͳͷͰͽͪͻͪͭͪͼ͈ͪͻͬͫͳͽͼ;ͺͼͽΒͪͶͳͺͶͪͬͳͯͪͼͰͬͰͰͬͳͳΔͳͬͳ͵ͪͺͪͳͽͰͽͳ;ͯͬ
ͼͽͻ;Ͱͳͯͪͺͯ;͏ͻͭͷͻͪͺͽͰͰͷͳͶͳΒͪͻͯͰ͵;ͫͳͷͰͽͪͻͪͭͪͼͪͭͯͳΔͰ
̾ͬͻͺͼ͵ΒͰͽͻͱͳͽͰͲͪͻ;ͼ͵ͳͭͪͼͼ͵ͻͺͶͪͬͰ͵ͪͳͪΒͬͪͱͳΒͰͳͪΒͬͰΕͰ
ͳͽͪ͵ͼͽͪΒͰͯ͵
ͼͰ;ͪͻͰͯͳͷͭͯͳͪͷͪͰͽͬͻͳ͵ͳͰͼ͵
Βͪͺͪͼ͵
͵ͻͰΒͼ͵ͽͻͱͳͽͰt̻ͪͼͺͻͷiΒͰ;ͼͽͪΔ;
ͯͪͼͬͰͰͬͻͺͼ͵Ͱͯ;ͭͻͰͳͪ͵ͽ;ͰͶͰͺͽͻͰͫͰͺͻͷͺͽͺͯͷͳͻ;ΒͰ
ͳͬΒͰͺͻͳͶͳ͵ͪͯͪͼͰ;ͺͻ
͵ͼͰͺͬͰͻͰΔ;ͳͼͰΒͪΔ;ͪͷͰͻͳ͵ͳͼ;ͷΔͳ
ͯͰͷͼͽͻͳͻͪͺ;ͲͯͪͼͽͳͷΕͻ;ͼ͵ͭͭͪͼͪ
ͯ͵ͪͲ;
Β;Εͳ ͯͪ Ͱͷͪ ͻͪͬͭ ͽͪ͵ͷͪͪ ; ̾ͬͻͺͳ
ͪ ;Ͳ ͽ ͫͪͻͪΒ;Εͳ ͻͰ͵ͻͯͰ ͳ ͲͪͻͪΌ;Β;Εͳ ͷͭ ͺͪͻͪ
͋͵ͷͬͰͷͪͽͻͰͲͳͷͰ–
̾ͬͻͺͪΒͰͯͰͬ;ͬͲͳͶͪͻͰ͵ͻͯͰ͵ͶͳͳͰͻ;ͼ͵ͭͭͪͼͪ–
ͺͻͰ͵ ͷͳͶͳͪ ͵;ͫͳ ͷͰͽͪͻͪ
ͺͪ ͼͰ ; Ͳͪ ͼͬ; ͳͼͽͻͳΒ; ͺͻͯͪΒͰ ͻ;ͼ͵ͭ ͭͪͼͪ ̾ͬͻͺͳ
ͫͰͶͰͱͳͻͰ͵ͻͯ–
ͷͳͶͳΒͪͻͯͰ͵;ͫͳͷͰͽͪͻͪͭͪͼͪ
ͽΒͰ
ͺͼͽͳͶͳ
ͷͳͶͳΒͪͻͯͳ͵;ͫ
ͳͷͰͽͪͻͪͭͪͼͪͺͻͰ͵͵ͶͳͳͰͭͪͼͪͺͻͯͪͽͰͭͯͳͰ͌ͯͰͻ;ͼ͵ͭͭͪͼͪ;Ͱͬͻͺͼ͵Βͺͽͻ
Δͳ ͽͳͷͰ ΒͰ ͼ͵ͳ ͪ ͷͪ͵ͼͳͷͪͶͳ ͺͼͽ
ͽ ΒͰ ͺͻͰ͵ tͻͬͰͰ ͶͳͳΒͰi ͵Β; ΒͰ ̹ͻͳͼͰͶ
ͯͻͰͯͳͪͺͼͽ
́͵ͪ͵ΒͰͻͪͲͬͳΒͰͪ̾ͬͻͺͪͰͷͳͶͳͰ͵;ͺͬͪͶͪͻ;ͼ͵ͳͭͪͼͺͻͶͰͲͳͷͰ
ͽͪ͵ΒͰͪͼͽͪͬͳͶͪͳ
ͽ͵ͷͰͶͰͭͯͳͰ͈;ͲͯͪΕͰͳͬͰͭͯͳͰͯͼͽͳΕͳͻͰ͵ͻͯ– ̾ͬͻͺͪΕͰ͵;ͺͳͽͳ
ͷͳͶͳΒͪͻͯͳ͵;ͫͳͷͰͽͪͻͪͻ;ͼ͵ͭͭͪͼͪ͋ͪ͵ͳͬͪͭͯͳͪͺͻͶͪͲͳͯͪͰͬͻͺͼ͵ͳͺͶͳͽͳͪͻͳ
294
ɋɊȿȶɄɈɋȭɍɄɂȶ: ȿɪɚɝɚɫɚɪɭɫɤɨɝɭȿɜɪɨɩɢ– a ɧɚȻɚɥɤɚɧɭ"
ͳͽͪͶͰͰͭͬͻͰͻ;ͼ͵ͷͭͪͼ;̀ͪͽ ͌ͬͰͻͳͶͳͼ;ͼͰͯͪ̾ͬͻͺͪͰͷͪͻͰͪͶ;ͪͶͽͰͻͪͽͳͬ;
ͻ;ͼ͵ͷͭͪͼ;ͳͺͫͳͷ;
ͳͺͺ;Ͳͯͪͼͽͳ͉;ͼ͵ͳͭͪͼΒͰͯͳͳͻͰͪͶͷͱͰͼͪͼͳͭ;ͻΕ;;
ͼͬͪ͵ͯͫͪͭͯͳͰͯͪͲͪͯͬΓͳͼͬͰͰͬͻͺͼ͵ͰͺͽͻͰͫͰͲͪͭͪͼͷͱͰͯͰͳͭͶͪͯͰͺͻͳͬͻͰͯͰͳͶͪͯ
ͳͯͷͬͪ
͆Ͱͷͪ͵ͪͼͪ
ͷͳͶͳΒͪͻͯͳ͵;ͫͳͷͰͽͪͻͪͭͪͼͪͪΒͬͰΕͳΒͰ͵;ͺͪͻ;ͼ͵ͭͭͪͼͪ
ͪͲͪΔͷͼͶͰͯͳ
͋;ͻͼ͵ͪͼͪͷͳͶͳΒͪͻͯͳ
ͽͰͼͰͼͪͯͺ;ͼ͵ͳ
ͷͳͶͳΒͪͻͯͳ͵;ͫͳͷͰͽͪͻͪͭͪͼͪͳͲt͋;ͻͼ͵ͭ
ͽ͵ͪiͺͻͳͫͶͳͱͪͬͪ͆Ͱͷͪ͵Β́Ͳͪ͆Ͱͷͪ͵Ͱͳ͋;ͻͼ͵Ͱ
ͼͶͰͯͰ́ͽͪͶͳΒͪ
ͼͪ
ͷͳͶͳΒͪͻͯͰ͵;ͫͳ
ͷͰͽͪͻͪ
̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪ–
͍ͻͪ;ͼ͵ͪ–
͈Γͼ͵ͪ–
͎ͶͪͯͳΒͪ–
̸;ͼͽͻͳΒͪ–
ͪͅΌͪͻͼ͵ͪ–
ͳͽͯ
ͪ͊ͻͫͳΒͪΒͰͪͲͪͰΓ;ͲͰͷͪΓͪ;ͬͲͳͪ
ͼͪ͵ͷͳͶͳΒͪͻͯ;ͳͺ͵;ͫͳͷͰͽͪ
ͻͪͭͪͼͪ
̸͵ͼͰt͋;ͻͼ͵ͳͽ͵iͺͻͰ͵̹ͪͶ͵ͪͪͺͻͫͳΒͰ;̾ͬͻͺ;
ͽͳͷͰͫͳͼͰͲͪ͵ͻ;ͱͳͶͪͻ;ͼ͵ͪͭͪͼͪ
ͷͻͰͱͪ ͪ ͵ͽͳͰͽ;
ͲͪͺͰͽͪ ͪ ΔͰͭͬͷ ͼͰͬͰͻ; t͊ͰͬͰͻͳ ͽ͵ i ͷͳͶͳΒͪͻͯͳ ͵;ͫͳ
ͷͰͽͪͻͪͭͪͼͪͭͯͳΔͰͼͽͳͱͰ;͆Ͱͷͪ͵;
;Ͱ͵ͼͺͶͪͽͪͳΒͳΒͰͺͰͽͭͯͳͪ͌ͭͯͳͳͽͻͰͫͪͯͪ
ͲͪͺͰ ͳͲͭͻͪͯΔͪ ͺͷͰ;ͽͭ t͊ͰͬͰͻͭ ͽ͵ͪ i
ͳͼͽͳ ͺͰͻͿͻͷͪͼͳ ̹ͰͻͶͳ ͳ ̹ͻͳͼͰͶ ͼ; Ͳͪ
ΔͰͭͪͯͪͶͳtͲͰͶͰͼͬͰͽͶi ͺͻͫͶͰͷͪͽͳͰͼ;
͵ͪͳ;ͬͰ͵͵ͪͯͪΒͰ;ͺͳͽͪΔ;͉;ͼͳΒͪ
͈Γͼ͵ͪͳͺͻͳ
ͫͪͶͽͳ͵Ͱ ͲͰͷͪΓͰ
͌ ͆Ͱͷͪ͵; ΕͰ ͼͰ ͼͶͳͬͪͽͳ ͷͳͶͳΒͪͻͯͳ ͵;ͫͳ ͷͰͽͪͻͪ ͻ;ͼ͵ͭ ͭͪͼͪ
͵Βͳ
ͭͪͻͪͽ;ΒͰͺͯͷͳͻͳͬͪΔͰͯ;ͭͻͳͰͷͪ͵ͳͺͽͻͰ͈ͫͪͶͪͳͻͪΒͰͯͪͼͰͳt͊ͰͬͰͻͳͽ͵i
͵ͪͳt͋;ͻͼ͵ͳͽ͵i
ͲͪͬͻͰͭͯͳͰ
̽͵ͼͰͰͽͪͻͳͼͰͬͰͻ ̾ͬͻͺͰt͵;ͺͪΒ;i;ͻ;ͼ͵ͷͭͪͼ;
ͼͳͻͷͪͳ̹ͪͶ͵ͪ
ͫͰͲͭͪͼͪ
ͷͱͰ
ͼͪͷͯͪͺͭͶͰͯ;ΒͰ̹ͪͻͳͼͰͶͳ̺ͪͳͭͽ
̸̸̸̸̹̻̻͇̺͇̈́̓͆͊́͊̽́–̸͇̹͋̓̈́́̀͌
̸̸̸͇͇͋̓̽̈́̾̓
́ͭͪͼͳͭͪͼͬͯͳͪͯͷͪ͵ͼ;̹ͪͶ͵ͪͪ
ͪ;ͼͽͬͪͻͼͽͳͼ;ͽͪ͵ͯͪͶͰ͵͈ͻͬͳͺͭͶͰͯͪ͵ͪͻͽͰ
;ͺͽͰ
ͪͪͭͪͼͰ͵ͪͻͽͰͺͼͰͫ
;ͺ;Ε;ΒͰ͵ͪ͵ΒͰ̹ͪͶ͵ͪ;ͼͬͰͪͯͬͪͽͻ;͵Ͱ́ͽͪ͵ͳΒͰͼͽͰͽ
ͼͰͼͪͷͰͭͰͭͻͪͿͳΒͰͽͳͰ̹ͪͶ͵ͪΒͰͰͯͪͶͰ͵ͯͭͶͪͬͳͼͬͰͽͼ͵ͳͳͲͬͻͪͭͪͼͪ
;ͫͶͳͲͳͳͭͶͫͪͶ
ͭͰͬͻͺͼ͵ͭͭͪͼͭͽͻͱͳͽͪ͆ͪͼͻͰͯͷͰΌͳΒͰͳͲͷͰΌ;ͳͲͬͻͪͭͪͼͪͳͬͰͶͳ͵ͭͰͬͻͺͼ͵ͭͽͻͱͳ
ͽͪͭͪͼ̹ͪͪͶ͵ͪͫͳͽͻͰͫͪͶͯͪΒͰͳͼͺͻͰͼͰͪͭͪͼͬͯͳͷͪͯͬͰͶͳ͵ͳͳͲͬͻͪͭͪͼͪ͵ͪͬͰͶͳ͵ͳͷ
ͺͽͻͪ͵ͳͷͰͽͻͳͷͪ
̸ͶͳͳΒͰͽͪ͵͵ͪͯͪΒͰͻͰͭͰͰͰͻͭͳΒͳͭͪͼ̹ͪͪͪͶ͵ͪ;
;ͽͷͪΒͼͽͪͻͳΒͰͷͻͰͭͳ;̾ͬͻͺͰ
̹ͪͶ͵ͪͼͰ
ͳͼͽͻͳΒͼ͵ͳ
ͷͱͰͪͲͬͪͽͳͳͰͬͻͺͼ͵ͳͷͽͰͷͰΓͰͷͳͰͬͻͺͼ͵ͷ͵ͶͰͬ͵ͷ
ͪͶͳ;ͬͰ͵
ͺͪ
ͳͯͪͪͼ
ͻͪͼ͵ͻͼͳͷͳͪΒ͵ͻͪΕͷͰͬͻͺͼ͵ͷ͵ͺͰͰͷͬͰͲͷͼͯͻ;ͭͪͯͬͪ͵ͽͳͰͽͪ
ͼ̸ͪͲͳ
Βͷͳ̸Ϳͻͳ͵ͷ
ͼͪͻͰͭͳͳͷͪͭͪͼͪͳͪͿͽͰ
ͼͪͬͰͶͳ͵ͷͰͽͻͪͶͷ̸ͲͳΒͷ
̹Ͷͳͼ͵ͳͷͳ͊ͻͰͯ
Δͳͷͳͼͽ͵ͷ͌Ͳ͉;ͼͳΒ;
ͽͼ;ͻͰͭͳͳͭͶͫͪͶͭͭͪͼͪ
ͳΒͰͽͻͪͼͰͭͪͼͬͯͪͷͭ; ͯͪͬͯͰͺͻͰ͵
̹ͪͶ͵ͪͼ͵ͭͺͶ;ͼͽͻͬͪ
͈ͻͳͻͯͳͭͪͼ;ͯͪͪΔͰͷͼͬͰͽ;ΒͰͳͼͽͽͳͪͿͽͪ;Β;ͰͻͪΔͰͷ– ͺͶ;ͭͪͭͰͺͶͳ
ͽͳ͵ͰͳͭͰͰ͵ͷͳ͵Ͱ͈ͻͫͶͰͷ̹ͪͶ͵ͪͪΒͰ;ͽͷͰͽͪΔͰͷ;ͰͷͪͳͷͪͭͳͼͽͻͪͶͳͪͿͽͬͯͪ
ͳͪͿͽͬͯͪ͆Ͱͷͪͳ
ͽͳͶͳͼ;ͪͯͻ;ͭ;ͼͽͻͪ;͌ͼͽͬͪͻͼͽͳ
ͪͫͪͶ͵ͪͳͲͬͪͷ̹ͪͶ͵ͪ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͰͬͬͯͳͲͪ;ͭΓͬͯͳ͵Ͱ
͵ͪͳͼͬͰͯͻ;ͭ
ͳͲͭͶͰͯͪΒ; ͯͻ;ͭͪͳΒͰ
ͼͶͱͰͳΒͰ
͵ͷͺͶͳ͵ͬͪͳΒͰ
͵ͶͳΒͪͶͳΒͰ
ͲͪͬͳͼͳΒͰ
ͯͬͪͫͪͶ͵ͪͼ͵ͳ
ͬͪͻͰͭͳͪͶͳͿͪ͵ͽͻͪͪͷͰͽ;ͽ̀ͪͽͼ;tͼͬͰ
ͺͻͳͰi ͭͪͼͬͯͳͷͪͳͪͿͽͬͯͳͷ̹ͪͪͪͶ͵ͪ;ͽͪ͵ͯ;ͭͰͳͽͪ͵ͼͽͪͻͰ
ͳͲͪͽ ͼͰ ͰͳͲͬͪ
ͫͪͬΓͪΒ;;Ͱ͵ΒͬΒtͼͺͪͼͪͬͪΒ;ΕΒiͬͪͻͳΒͪͽͳ
͵ΒͪtͽͰ͵iͽͳΒͰͻͰͪͶͳͲͬͪͪ
͆ͪ Ͱͬͻͺͼ͵ͷ ͵ͽͳͰͽ; Ͱͷͪ ͻͰͭͳͪ ͵Βͳ ΒͰ ͽͪ͵ ͼͽͪ ͳͲͬͪ ͷͻͰͱͰ ͷͪͭͳͼͽͻͪͶͳ
ͭͪͼͬͯͪ͵ͪͽΒͰͽͼͶ;ͪΒͼ̹ͪͪͶ͵ͪͼ͵ͳͷͺͶ;ͼͽͻͬͷ̻ͶͪͬͰͽ͵ͬͰͺͻͳͻͯͭͭͪͼͪ
ΔͰͭ
ͬͭͼͳͭ;ͻͭͼͪͫͯͰͬͪΔͪ͵ͪͰͰͻͭͰͽͷͳͼͳͻͬͳͷͬͭͪͰͭͬͰ͵ͪ
ͳͰ
ͪͽͬͪΓͪͼͽͪͶ
ͺͯͼͰΕͪͽͳ
ͷͪͭͳͼͽͻͪͶͳ ͭͪͼͬͯͳ ̹ͰͲ Δͳ Ͱͷͪ ͺͻͳͬͻͰͯͭ ͻͪͲͬΒͪ
;ͼͺͪ ͈ͻͳͻͯͳͭͪͼͳ
ͭͪͼͬͯͳ
ͭͪͼͳͿͳ͵ͪͳΒͪͰͶͰͲͰͷΓͰ
ͳͼ;ͳͽͪͯͻ;ͭͰͭͰͶͰ͵ͽͻͳͿͳ͵ͪͳΒͪͺͻͳͬͻͰͯͰͯͻ;ͽͬͪ
;99*ͬͰ͵; ͭͅ;ΕͪͶͳΒͰ ͫͰͲͽͭͪͻͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪͲͰͷΓͰ ͇ͫͬͪ ͺͻͳͬͻͰͯͰ
ΔͰͳͻͪͼͽ
ͱͳͬͽͭ ͼͽͪͯͪͻͯͪ ͋ ͰͲͪͬͳͯ ͷͰͼͽ ; ͵ΒͰͷ ͼͰ ͊ͻͫͳΒͪ ͳ ͺͻͳͺͪͯͪΒ;Εͳ ΒΒ ͭͰͭͻͪͿͼ͵ͳ ͳ
ͺͶͳͽͳ͵ͳͻͰͭͳ̹ͪͶ͵ͪͪͪͶͪͲͰ
ͺͻͽͳͬ;ͻͰͳͳͼͽͻͳΒͼ͵Β ;ͶͲͳ̹ͪͶ͵ͪͪ
͵Β;̹ͪͶ͵ͪ͵ͻͲ
ͳͼͽͻͳΒ;ͳͼͺ;Δͪͬͪ;͉ͯͫͪͳͷΓͪͪͳ̺ͳͲͪͽͳͪͪ
ͯͬͳΒͰͳͼͽͻͳΒͰͬͰͲͪͰͲͪ9*9ͳ99ͬͰ͵
͌ͬͰ͵ΒͰ
͵ͻͲͬͰ͵ͬͰ
̹ͪͶ͵ͪͼ͵ͺͶ;ͼͽͻͬͺͽͬͻΌͳͬͪͶͽ;;Ͷͭ;ͭͶͪͬͰ͵ͺͰͰͽͻͪͼͬͰͻͲͪͶͰ
ͪͺͽͰͲ;́ͼͽ͵–̀ͪͺͪͯ–́ͼͽ͵
ͯͻ;ͷͼ͵ͰͳͱͰͶͰͲͳ͵ͰͬͰͲͰ̾ͬͻͺͰͳ̹ͪͭͯͪͯͪͬͰͻͪͬͪͶͯ Ͷͳ͵
ͬͳͯͪͳΒͰ͍͉͊̽ͪͪ͠ͼΒͰͺͽͬͻΌ;ΒͰ;ͷͳͭͻͪͽͼ͵ΒͼͰͫͳͪͻͯͪ
̓ͪͽͪ͵ͪͬ
̹ͪͶ͵ͪͼͶ;ͱͳͷͭͳͷͼͬͪΒͪͳͷͪ
ͼͽͪͻͳͷͳͬͳͷ͵ͻͼͽͪͳͷͪ
͵ͪͪΒ͵ͻͪΕͳͳ
ͪΒͺͭͯͳΒͳͺ;ͽͳͲ͏ͰͽͻͪͶͰͳ̀ͪͺͪͯͰ̾ͬͻͺͰ
͵Βͳͷͳ
;ͳͷͰͳͻͰΔͪͼͬΒͰͺͻͼͬͰΕͰͼ
ͽͳ
ͺͻͰͶͪͲͰͺͻͰ͵ tͺͻͪͭͪ͵ͽͳͰͪͽͪi
͵ͻͰΕ;ΕͳͼͰͯͪΓͰͪΒ;ͭͳͼͽ͵ͳͶͳͼͰͬͰͻͳͼͽ͵
Ͱͬͻͪ
ͲͳΒͼ͵ͳͷͺ;ͽͰͷͲ͉ͪ;ͼͳΒ;
̓ͳ;
́ͯͳΒ;
ͳͶͳͻ;ͽͷͲ̸ͪͿͻͳ͵;
͈ͼͶͰͯΔͳͯͰͰͳΒͪ
̹ͪͶ͵ͪͳΒͰͷͳͻͯͺͼ͵ͪͳͽͰͻ͵ͽͳͰͽͪͶͪͼ;ͬͲͰͷͪͻͪͼ͵ͻͼͳ
ͪ
ͽͼͰͺͯ;ͯͪͻͪͼͻͪͲͫͳΒͪΔͰͷ͠;ͭͼͶͪͬͳΒͰ– ͺͼͶͰ̺ͳͲͪͽͳΒͰ
ͯͻͱͪͬͰͺͻͪͬͭͫͪͶ͵ͪͼ͵ͭͫͪͼ
ͽͳͪ– ͺͪͼͰͻͪͳΒͰͳͼͽͪ͵;ͽͷͰͼͽ͵ΒͰΒͰͺͻͳͺͪͯͪͶ̹ͪͶ͵ͪ;
ͪͰͬͻͺͼ͵Β͵ͪͻͽͳͽͻͪͼͺͻͽ
ͳ ͳ ͯͻ;ͭͳ ͽͻͪͼͬͰͻͲͪͶͪ
ͭ;ͫͳ ͆ͪͼͽͪͪ͵ ͳͽͪͬͭ ͳͲͪ ͬͳ ͷͪͶͳ ͯͻͱͪͬͪ
ͳͲͷͰΌ; ͵Βͳ
ͰͷͪͺͬͰͻͰΔͪ
ͳͬͳͭͻͪͳͪͪͽͶ;͠;ͭͼͶͪͬͳΒͰ
ͻͪͽͬͳ
ͳͽͺͼͰΒͪͰͺͬͰͻͰΔͰ
ͺͶͳͽͳ
͵ͪͰͼͽͪͫͳͶͼͽ
ͯͼ;ͼͽͬͼͬͪ͵ͰͺͳͺΓͳͬͰͺͰͻͼͺͰ͵ͽͳͬͰͳͫͰͼ͵ͻͪΒͼͶͪͫͪͺ;ͽͪͳΒͼͶͪͫͳΒͪ
ͱͰͶͰͲͳ͵ͪ ͳͿͻͪͼͽͻ;͵ͽ;ͻͪ
;Ͳ ͺͻͳͬͻͰͯͳ ͼ;ͬͻͪͽ ͳ ͼͳͻͷͪͽͬ ͲͰͷͪΓͪ ̹ͪͶ͵ͪͪ
ͺͼͽͪΒͰ
ͷͰͼͽͲͪͺͽ͵;ͼ;ͻͽ;ΌͳͳͽͰͻͰͼͪ͆ͳͼ͵ͳͳͬͺͻͳͲͬͯͳͼͪͭͪͪ͵ΒͰΒͰ̹ͪͶ͵ͪͺͪͺͻͼͽ
ΒͰͲͪͺͻͰͺͪΕ;Β;Εͳ̀ͪͽͰ;ͯͳͽͼ;͊ͻͫͳΒͪͳ̹ͪͶ͵ͪͱͻͽͬͬͪͳ
ͳͯΔͳͼ;ͻͬͬͰͶͰͼͳͶ
ͼ͵ͳͯͭ;ͻ;ͽͳͷͪͭͳͼͽͻͪͶͳͰͬͻ ͻ;ͼ͵ͳ
ͭͪͼͬͯͳ
ͪͻͰͭͳ;ͳΔͰͼͶͰͺͳͷͻͰͬͷͰͬͻͪͽͶͪͽ
ͼ͵ͭ ͺͻͼͽͻͪͼͽͬͪ ͈Ͷͳͽͳ͵ͪ ͼͳͽ;ͪͳΒͪ ;ͼͪΌͰͪ ͪ ̹ͪͶ͵ͪ; ͷͱͰ ͯͪ ͺͯͼͰΕͪ ͼͪͷ ͪ ͬ
͵ͻͼͽͪͽͬ
͈͵;ͪΒͳ;ͪΒͬͳΒͰͬͻͰͷͰ͉;ͼͳΒͰͳͲͰͷͪΓ̹ͪͪͶ͵ͪͪͯͪͼͰͳͰ͵ͪͪΌ;ͪͰͬͻͺͼ͵Β
͵ͪͻͽͳͭͪͼͪ
ͺͻͺͪͶͳͼ;́ͲͭͻͪͯΔͪͷͪͭͳͼͽͻͪͶͭͭͪͼͬͯͪͲͪͻ;ͼ͵ͳͭͪͼͺͻͰ͵̹ͪͶ͵ͪͪ
ͲͪͲͰͷΓͰ
ͪͰͭͻͰͭͳͪͳͯͪΓͰͲͪ͏ͰͽͻͪͶ;̾ͬͻͺ;
ͺͻͰͷͪͺͶͪͬͳͷͪͬͰͳͫͬΓͰͰ͉;ͼͳΒͰ
Ͳͪ
ͪͬͪ Ͱ͵ͳͬͪͳͳͼͽͻͳΒͼ͵ͳͺͬͻͪͽͪ͵͉;ͼͳΒͰ̹ͪͪͶ͵ͪ
ͷͰͼͽͭͯͰͼͰͪͪͶͪͲͳͺ;ͪͽͻͳͬͰ͵ͪ
Β͈ͯͯͫͪͰͽͻ̺ͪͰͶͳ͵ͭ
296
ɋɊȿȶɄɈɋȭɍɄɂȶ: ȿɪɚɝɚɫɚɪɭɫɤɨɝɭȿɜɪɨɩɢ– a ɧɚȻɚɥɤɚɧɭ"
͆ͪͷͰͼͽͺͳͺΓͳͬͳͭͪͼͬͯͪ
̺ͪͳͭͽ̹ͪͶ͵ͪ;;ͯͳͷͪͭͶ;– ΔͰͷ;ͼͬΒͼͽͬͰͰͺͻͳͰͳ
ͺͪͻͽͰͻͼͽͬͪ
ͬͳͲͳΒͰͳͬ;ͰͰͻͭͰͽͼ͵;ͫͰͲͫͰͯͼͽ
ͪͷͪͰͯͼͽͳͱͳͪͷͰͻͳ͵ͳͽͰͳͭͪͼ
ͼͽͰͻ
ͷͳͪͶͳͷͪ;̻ͻ͵Β
͎ͻͬͪͽͼ͵Β
ͳͭͯͰΒͼͬͰͰ
ͳͲͻͳͳͽͽͻͪͱͰΕͳͯͪͫͪͶ͵ͪͼ͵ͰͬͶͪͯͰͯͫͪͰͳ
ͻ;ͼ͵ͳ ͭͪͼͬͯ͵ͻͲ͋;ͻͼ͵;ͳ̻ͻ͵;
͵ͪͽͼ;ͯͫͪͳͶͰͳͪΒ͵ͻͲ̹;ͭͪͻͼ͵;ͳ͊ͻͫͳΒ;͌ͺͻͰ
ͯͼͽͳͷ
̸ͷͰͻͳ͵ͪͳͿͻͼͳͻͪΒ;ͭͪͼͬͯͳͲ̸ͲͰͻͫͰΒΘͪͪ
ͯͰͶͷͳͲ͋;ͻ͵ͷͰͳͼͽͪͪ
ͳͲͺͻͫͶͰͷ
ͼ͵ͳ ͭͻͪͳͳ
ͰͻͰͰͭ̓ͪͼͺͳΒͼ͵ͭͻͰͭͳͪͳͲͷͰΌ;ͬͰͯͬͰͲͰͷΓͰ
ͪ;ͺͰͻͼͺͰ͵ͽͳͬͳ ͷͭ;ΕͰͳ
ͳͲ́ͻͪͪ
;ͺͪ͵ͬͪͰ;t͠;ͱͳͭͪͼͳ͵ͻͳͯͻi̸͵ͪͺͪͳͽͰͽͽͭͪ͵ͻͳͯͻͪͼͪͼͬͳͷͭͪͼͬͯͳͷͪ
͵ΒͰ;͵Γ;;ΒͰͼͪͷΒͰͺͶͬͳͪͭͪͼͪ;ΌͰͭͳͲt͠;ͱͭiͳͶͳt͋;ͻͼ͵ͭͽ͵ͪi̽ͪ
ͽͻͰͫͪͻͰΕͳͯͪ
ͼͰͽͳͷͰͯͳͻͰ͵ͽͼͺͻͰͪͬͪͺͻͳͻͯͪͻͰͪͶͳͲͪͳΒͪͻͷͪͶͳͽ͵ͬͪͭͪͼͪͺͻͰ͵̹ͪͶ͵ͪͪ
ͳ
͵Βͳͳͼ;ͳͲͭͻͪΌͰͳ;ͺͻͰͽͯͳͷͯͰͰͳΒͪͷͪ
͵ͪͽΒͰͽͼͶ;ͪΒͼͪ͏ͰͽͻͪͶͷ̾ͬͻͺͷͳ
ͭͪͼͷ ͳͲ ͉͊͊͊-ͪ ͳ ͉;ͼͳΒͰ ͌ ͽͷ ͳΓ; ͼ; ͼͶͪͫͪͰ ͫͪͶ͵ͪͼ͵Ͱ ͲͰͷΓͰ
͵ΒͰ ͰͷͪΒ; ͼͺͼͽͬͰͰ
ͺͶͳͽͳ͵ͰͳͼͺͼͽͬͰͳͳΓͰͬͪ
ͳͲͶͱͰͰͰͲͪͺͪͷΕͰͳͷ ͺͻͳͽͳͼͳͷͪͳ;ͰͪͷͪͳͫͰͲ;ͼͶͬͷ
ͺͻͳͬͪͽͪΔ;ͪͷͰͻͳ͵ͳ;ͼͶͬͪ;ͼͻͰΕͳͬͪΔͪ
͊Ͷͪͫͪͪ
ͭΓͰͪͳ;ͳͽͰͪͼͻͺͼ͵ͪͺͻͳͬͻͰͯͪ
ͪͳͯͻ;ͭͰ;ͻͰͭͳ;ͺͼͶͰͽͻͪͲͳͳΒͰͳ
͵ͻͳͲͪͳͼ;ͫΓͰ͵ͯͳͳΒͰ
ͰͷͱͰͯͪͺͯͰͼͰͳͲͪͽΒͰͿͽͳͳΒͳͭͪͼͳͲͰͬͳ
ͪ͵ͪͷͶͳͽͰ
ͳ
ͯ;ͺͶ ͼ͵;ͺΓͳ ͭͪͼ
ͽͰͳ͵ͳ ͼͶͱͰͳΒͳ Ͳͪ ͷͪͳͺ;ͶͪͳΒ;
ͳͽͳ ΒͰ ; ͼͽͪΔ; ͯͪ Ϳͳͪͼͳͻͪ
ͳͬͰͼͽͳͳΒͰ;ͭͪͼͪͺͼͽͻΒͰΔͪͳͶͳͭͪͼͬͯͰ͵ΒͳͼͰ
ͺͼͶͰͽͻͺͰͯͬͪΔͪt͠;ͱͭiͳt͋;ͻͼ͵ͭ
ͽ͵ͪi;ͯͰ
ͰͼͪͷͯͼͽͻͪͰ̸ͷͰͻͳ͵Ͱ
Ͱͭͳ̾ͬͻͺΓͪͪ
ͫͪ͵ͪtͺͰ;ͻ͵ͰͺͼͶͰ͵ͳͰi͊ΒͰ
ͯͳΔͰͰ̽ͻͱͪͬͰͫͳͽ͵;ͺͻͽͳͬͻ;ͼ͵ͭͭͪͼͪͺͻͰͼͰͳͲͰͽͻͪ̾ͬͻͺͰͪͰͬͻͺͼ͵;ͺͰͻͳͿͰͻͳΒ;
ͪ
̹ͪͶ͵ͪ
ͪͪΒͰͬͻͺͼ͵ͳͯͰͰͼͺͼͫͪͯͪͼͰͯ;ͺͻͰͺͻͳͽͳͼͳͷͪ
ͯͪͪͻͽͳ͵;ͶͳͰͼͺͼͽͬͰͰ
ͪ;ͽͰͽͳͰͳͽͰͻͰͼͰ
͵Βͳͳ͵ͪ͵ͳͼ;ͳͺͻͽͳͬ̾ͬͻͺͰ
ͳͺͻͽͳ̸ͬ͊̽
͵ͪͽͳͼ;ͳ
ͺͻͽͳ͉ͬ;ͼͳΒͰ͆ͪͽͪΒͪͳͼ;͊ͻͫͳΒͪͳ̹ͪͶ͵ͪ;ͬ;Ͱͳ;ͫͻͫ;ͲͪͺͻͪͬͰͳͳͲͬͻͰͼͪͫͯͰͬͪΔͪ
ͭͶͫͪͶͳͭͪͼͬͯͪ
͵;ͯͪΕͰͼͰͳͺͻͼͽͳͻͪͽͳͳͳΒͳΕͰͽ;ͫͳͽͳͻͰͼ;ͻͼͳ̹;ͯ;ΕͳͯͪΒͰͭͪͼͯͰ
ͭͶͫͪͶͰ ͺͶͳͽͳ͵Ͱ
ͫͳΒͰ ͼͰ ͫͳͽ͵ͪ Ͳͪ ͺͽͳͼ͵ͳͬͪΔͰ ͉;ͼͳΒͰ ͳ ΔͰͭ t;ͫΒͳͽͭi ͭͪͼͪ
͵Βͳ ͳͷͪ
ͿͳͲͳ͵;ͼͫͳ;ͯͪͼͰͳͻͳ
͈ͼͽΒͳͳͲͻͳͳͽͪͳΔͰͳͪ͊ΒͰͯͳΔͰͰ̽ͻͱͪͬͰͳ͵ͪͯͪͳͼ;ͫͶͪͭͪ͵ͶͭͶͰͯͪͶͰ
ͳͽͳ
ͼ;ͺͯͻͱͪͬͪͶͰ
ͻ;ͼ͵ͳͼͬΒͰͽͼ͵ͳͭͪͼͳͭͪͼͬͯͰ͵ΒͳͷͪͼͰͯͽ;ͻͪ;̾ͬͻͺ;͆ͪͺͻͽͳͬ
̺ͪͳͭͽ
;͵ͬͳͻ;ͼͰͫͳͼͬΒͼͽͬͰͰͺͶͳͽͳ͵ͰͰͰͻͭͰͽͼ͵ͰͫͰͲͫͰͯͼͽͳ
;Ϳ;͵ͳΒͳͪͷͰͻͳ
͵ͳͭͶͫͪͶͳͳͽͰͻͰͼͪͺͻͰͯ;ͲͳͷͪͼͬͰͯͪͲͪ;ͼͽͪͬͳͯͪΓͳͺΒͪͪͳͯͽ͵ͻ;ͼ͵ͭͭͪͼͪ;̾ͬͻͺ;
ͯͪͼͷͪΔͳ;ͯͰͻ;ͼ͵ͭͭͪͼͪͪͰͬͻͺͼ͵ͷͽͻͱͳͽ;ͳ;ͺͽͻΔͳ
͵ͪͳͰͬͻͺͼ͵;Ͳͪͬͳͼͼͽͯ
ͽͭ ͭͪͼͪ
ͫͻͳ;Εͳ ͫͻͳͭ; Ͱͬͻͺͼ͵Β ͰͰͻͭͰͽͼ͵Β ͫͰͲͫͰͯͼͽͳ ͵ͪ ͼͬͷ ͵Γ;ͷ ͼͪͬͰͲͳ͵;
̸ͷͰͻͳ͵ͪ ͳͳ ͼͬͰ ͯͪ ͷͰͽͰ ͵ͻ;ͺͰ Ͱͬͻͺͼ͵Ͱ ͳ ͻ;ͼ͵Ͱ ͺͼͶͬͰ
Ͱ ͺͼͶͬͰ ͵Βͳ ͼͰ ͼ ͺͻͪͬͷ
ͪͲͳͬͪΒ; tͺͼͶͬͳ ͬͰ͵ͪi
ͳ ͺ ͫͳͷ; ͳ ͺ Ͱͬͻͺͼ͵ͷ ͺͶͳͽͳ͵ͷ ͲͪͰΔ; ͯ ̸ͽͶͪͽͳ͵ͪ ͯ
͌ͻͪͶͪ
;͵Γ;;Β;Εͳͼͪ͵ͳΒͰ͉;ͼͳΒͳ tͲͫͭ͌͵ͻͪΒͳͰi
ͳͶͳtͲͫͭͷͰͪΔͪ ;ͪͷͰͻͳ͵ͰͳͲͫͻͰi
ͷͰΌ;ͼͫ;Ͱͬͻ–ͻ;ͼ͵;ͽͻͭͬͳ;͵ΒͪͯͰͼͰͽͼͽͻ;͵ͪͯͷͪ;ΒͰͪͷͰͻͳ͵–ͻ;ͼ͵;
ͼͰΕͪΒ;ΕͳͯͪΒͰ
ͭͪͼ ͪ ͷͳͪ ͵Βͪ ;ͭͻͱͪͬͪ ͪͷͰͻͳ͵Ͱ ͺͲͳͳΒͰ ; ͊ͽͪͻͷ ͼͬͰͽ;
ͳͼͽͳͼ͵;Β;Εͳ ͳ ̸͊̽ ͳͰΕͳ
Ͱͬͪͱͳͷ ; ͺͽͰͰͬͻͺͼ͵ͳͷ ͳ ͰͬͻͪͲͳΒͼ͵ͳͷ ͺͼͶͬͳͷͪ
; ͵Βͳͷͪ ͉;ͼͳΒͪ ͳͼͽ;ͺͪ ͵ͪ ͷͼͽ
ͳͲͷͰΌ;̾ͬͻͺͰͳ̓ͳͰ
͈ͪͳͿͳ͵ͪ
297
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͷͰͽͪΒ;Εͳ ͳ ͼͺͻͰͪͬͪΒ;Εͳ ͯͽ͵ ͻ;ͼ͵ͭ ͭͪͼͪ ; ̾ͬͻͺ;
ͯͼ ͪ ̹ͪͶ͵ͪ
̸ͷͰͻͳ͵ͪͳ
ͫͰΕͪͬͪΒ;tͲͶͪͽͪͫͻͯͪi
ͺͺ;ͽͺͶͪͼͷͪͪͪͷͰͻͳ͵ͭͽͰͭͭͪͼͪ;ͲͪͷͰ;Ͳͪͻ;ͼ͵ͳͳͲͰͬͬͯͪ–
ͳͷͰ̸͊̽ͭͪΌͪΒ;Ͱ͵Ͷͳ͵ͳΓͰͬͪͽͬͪͻͪΒ;ͽͻͱͳͽͰͲͪͼͬΒͭͪͼ
ͼͺͻͰͪͬͪΒ;ͯͽ͵ΒͰͿͽͳͳΒͰͭ
ͻ;ͼ͵ͭͭͪͼͪ
ͺͻͰͼͰͪΒ;ͺͼͰͫͰͺͪͼ;ͼͽͻͪͽͰ͵;ͳͽͰͭͻͪͳΒ;̾ͬͺͰͳ̸ͲͳΒͰ
ͯͶͪͱ;ΕͳΒͰͲͪͰ͵
ͯͻ;ͭ ͬͻͰͷͰ
ͼͬͰͼͰ ͯͪ ΒͰ ͽ ͰͲͪ;ͼͽͪͬΓͳͬ ͺͻͰͼ
͵Βͳ ͬͯͳ ͵ͪ ͰͳͲͫͰͱͷ ͭͰͺͶͳͽͳ͵ͷ
ͺͬͰͲͳͬͪΔ;ͭͳͭͪͽͼ͵ͭͰͬͻͪͲͳΒͼ͵ͭ͵ͽͳͰͽͪ
ͳΒͪΒͰͺͯͰͶͪͺͼͽͪͶͪͬͰͽͪ͵ͪͪͯͼͽͳͭ;
ͽͷͳͬ;ͻͪͲͬͳͽ͵ͪͺͻͳͲͬͯͳͼͪͭͪ
ͪͪ͵ΒͰͷ
;ͬͳͷͰͬͻͪͲͳΒͼ͵ͳͷͺͬͰͲͳͬͪΔͳͷͪ
̸ͷͰ
ͻͳ͵ͪͳͼͰͫͰͰͬͳͯͰ
̸̸̸̸̸̸͇̹͉̻͇̺͇̓̓͊̾͆̈́̓͆͌́͆́͌͊̽́͠ͅ
͑ͽ Ͳͫͭ ͬͪͻͰͭͳͪͶͳ Ϳͪ͵ͽͻͪ
ͽ Ͳͫͭ ͻͰͭͳͪͶͳ ͵ͷͺͶͰ͵ͼͪ
̹ͪͶ͵ͪ ͼͽͪΒͰ ͫͰͲ
ͰͰͻͭͰͽͼ͵ͳͽ͵̹ͬͪ;ͭͪͻͼ͵ͳͺͻͰͷͳΒͰͻ̹Β͵̹ͻͳͼͬΒͰ
;ΒͰͼͰ
ͪΒͰͯͷͼ͵;ͺ;;͊ͿͳΒͳ
ΒͪͬͺͻͳͲͪͽΒͰͼͬͪ͵ͳͺͼͷͪͽͻͪͫͪͶͪ͵ͪͼ͵ͳͺͻͳͶͳ͵ͪͳͲͪͶͪͽͳͪͻͪͬͳͯͪͬ
Ͳ̹ͪͻͳͼͬΒͰͳͲΒͪͬͳ͵ͪ͵ΒͰΔͰͭͬͪͲͰͷΓͪ
ͺͯͻͪͲͶͳͳͽͳͷͬͶͪͯͪͷͪ
;͵Γ;;Β;ΕͳͳΔͰͭͬ;
ͪͪͷͰͻͳ͵ͳͲͪͽͰͬͲͪ;ͼͽͪͬͳͶͪͻͰͪͶͳͲͪͳΒ;ͽͻͳ͵ͻ;ͺͪͻ;ͼ͵ͪͰͰͻͭͰͽͼ͵ͪͺͻΒͰ͵ͽͪ;̹;ͭͪͻͼ͵Βͳ
ͺͻͰ͵̹;ͭͪͻͼ͵Ͱ
͵Βͳͼ;ͯͰͬͻͺͼ͵ͭͳͳͻͰͭͲͪͪΒͪ
ͪͳͲͪͯͼͬͰͭͪͯͲͪͪΒͪͲͪͽ;ͲͰͷΓ;͈ͻͬͳ
ͺͻΒͰ͵ͽͫͳΒͰͪͿͽ̹ͬͯ;ͻͭͪͼ–̸ͶͰ͵ͼͪͯͻͺ;Ͷͼ
ͯͻ;ͭͳ;͵ͶͰͪͻͪͰͶͰ͵ͽͻ̹ͪͪͰͶͪͰ
ͪͽͻͰΕͳ
ͭͪͼͬͯt͠;ͱͳͽ͵i͋ͰͺͻͪͱͪͬͪΒ;ΕͰͳΔͰͳͰͳͼ;Ͳͪ;ͼͽͪͬͳͶͰ̹ͻͳͼ͉ͬͪͯͪ;ͼͳͷͪͺͻͰͯͶͪͱͰ
ͪ ͵Ͷͳ͵ ΒͰ ͽ ͲͫͳΓ
ͯͻ;ͭ ΒͰ ͺͳͽͪΔͰ
ͱͳͬΓͪͬͪΔͰ t͠;ͱͭ ͽ͵ͪi
ͯͼ ͳͲͭͻͪͯΔ;
t̹;ͭͪͻͼ͵ͭͽ͵ͪi
͵ΒͳͫͳͼͰͺ;ͳͻ;ͼ͵ͳͷͭͪͼͷ̹;ͭͪͻͼ͵ͪΒͰͽͳͷͰͳͲͭ;ͫͳͶͪͺͲͳͳΒ;͵Β;ΒͰͼͬͰ
ͬͻͰͷͰͺͼͶͰͼͳΒͪͶͳͲͷͪͭͻͪͯͳͶͪͳͽͪ͵ͼͳͶͱͰͶͰͶͪ– ͯͪͺͼͽͪͰͰͬͻͺͼ͵ͳͰͰͻͭͰͽͼ͵ͳͯͳͼ
ͽͻͳͫ;ͽͳͬͳͰͽͪͻ
̽ ͺΒͪͬͰ ͷͪͭͳͼͽͻͪͶͭ ͺͻΒͰ͵ͽͪ t͠;ͱͳ ͽ͵i
ͽͭ ͪΒͬͰΕͰͭ ͭͪͼͬͯͪ ͯͪͪΔͳͰ
͊ͻͫͳΒͰ
ͳΒͰͫͳͶͪͰͰͻͭͰͽͼ͵ͳͷ͵ͪͻͽͪͷͪ̾ͬͻͺͰ͊ͻͫͳΒͪΒͰͫͳͶͪͺͻͪͬͼͶͰͺͰͰͻͭͰͽͼ͵ͻͰͬ;ΔΒ
͋ͪ͵ΒͰͳͼͪͼͽͪͶͳͷͫͳͬͳͷΒ;ͭͼͶͬͰͼ͵ͳͷͻͰͺ;ͫͶͳ͵ͪͷͪ
ͽͪ͵ΒͰͫͳͶ
ͪͳΒͰͷͻͪͶͫͳͽͳ
ͳ
ͼͪ ͰͶͷ ͍͉͊͠ ͋; ΒͰ ͳ ΒͰͯͪ ͯ ͪΒͬͰΕͳ ͭͻͰͪ͵ͪ ͠;ͭͼͶͪͬͳΒͰ
ͳ ΔͰͳ ͺͻͺ;ͼͽͪ ͳ ͺͻͰͬͳͯͪ
͵Βͳ͵ͯͬͰͶͳ͵ͳͰͬͻͺͼ͵ͳͬͳͲͳͪͻͪͳΒͰͫͳͶ̀ͪͺͪͯͪ̾ͬͻͺͪ
ͽΒͰͼͽ̀ͪͺͪͯͪ͆Ͱͷͪ͵ͪ
́ͽͪͶͳΒͪ
̸;ͼͽͻͳΒͪ
͍ͻͪ;ͼ͵ͪ
;ͽ ͬͻͰͷͰ
ͼͰͯͪͷͯͰͼͰͽͳͳ ͼͪͷͯͰͼͰͽͳͭͯͳͪͺͻͶͭ ͬͰ͵ͪ
;ͺͻ͵ͼͳͽͪͷͪΔͰͷͪͷͰͻͳ͵ͷͺͻͽͳͬΓͰΔ;
ͭͻͪͯͳͶͰͼ;ͭͪͼͬͯͰͼͪ͊ͬΒͰͽͼ͵ͳͷ͊ͪͬͰͲͷ͠Ͱͻ
ͽͻͰͫͪͶͳΒΒͰͯͪͺ;ͽͺͯͼͰͽͳͽͳͯͪΒͰͽͬͻͰͷͰͳͯͰͶ͵Ͱ
ͫͳͺͶͪͻͰͺͯͰͶͰͼͬͰͽͪ
̹ͰͻͶͳͼ͵ͭ
Ͳͳͯͪ
ͭͬͲͯͰͰͲͪͬͰͼͰ
Ͷͪͯͭͻͪͽͪ
͑ͽͼͰͪͼͽͳͰ
ͫͰͱͪΔͰͯͼͬΒͰͽͼ͵ͭͭͪͼͪͼͰͺ͵ͪͲͪͶ͵ͪͬͰͶͳ͵ͪͼͽͻͪͽͰ͵ͪͭͻͰ͵ͪͺͻͰͽ
ͯͰͪͰͯͻͱͪͬͰ
;Ͳͯͼ;ͼͽͬͬͳͲͳΒͰ
͵Βͪ͵ͪͯͪͼͰͻ;͵ͬͯͳͶͪͺͻͪͬͳͶͷ– ͽͰͷͻͪͷ;
ͼͪͯͪΔͰͷͬͻͰͷͰ;ͯͪ;ͻͪͯͳͷ
ͯͪͳͲͭͻͪͯͳͷͭͪͼͬͯͰͳͪͿͽͬͯͰ
;ͬͻͰͷͰ͵ͪͯͪͷͭ;ͳ͵ͪͯͪͷͳ
ͼͰtͪͽͪΔͳͻ;i;ͯͰ
ͳͳͲ͉͊͊͊-ͪͳͳͲ̀ͪͺͪͯͰ̾ͬͻͺͰ– ͰΕ;
ͯͶͪͱͰͷͽͲͪͰ͵ͯͻ;ͭ
tͫΓͰi
ͬͻͰͷͰ ͵ΒͰ ͳ͵ͪͯ ͰΕͰ ͯΕͳ
;ͷͰͼͽ ͯͪ ͼͰ
͵ͪ ̀ͪͺͪͯͪ
̾ͬͻͺͪ
ͻ;͵ͬͯͳͶͪ ͺͻͳͳͺͷ –
tͽͷͱͰͯͪͪͼ
ͰͼͽͪͬΓͪΒͲͪ ͼ;ͽͻͪi̸ͽͬͻͰͷͰͼͰͰ;ͷͳͽͳͬͰͷͪͫͻͲͺͻͳͫͶͳͱͪͬͪͶ–
͍͉͊͠ΒͰͺͻͳ͵ͻͪΒ;ͼͬͭͪͫͳͽͳͼͪΔͪͯͼͽͳͭͶͪͳͬͼͻͰͯΔͰͻͪͲͬͳΒͰͰͳͯ;ͼͽͻͳΒͼ͵ͰͲͰͷΓͰ
͵ΒΒΒͰ
298
ɋɊȿȶɄɈɋȭɍɄɂȶ: ȿɪɚɝɚɫɚɪɭɫɤɨɝɭȿɜɪɨɩɢ– a ɧɚȻɚɥɤɚɧɭ"
ͫͳͶͺͽͻͰͫͼͬͰͬͳͰͰͰͻͭͰͪͽͪͳͼͳͻͬͳͪ
ͪͪͻͳͽͭͪͼͪͅͰΌ;ͽͳͷ
ΔͰͪͶͳ͵ͬͳͯͪͳΒͪ
͵ͪ ͭͰͺͶͳͽͳ͵Ͱ ͼͽͬͪͻͼͽͳ ͼͪ ͼͺͳͼ͵ͪ ͯͻͱͪͬͪ
ͳͲ ͵ͻͰͪ ΒͰ ͺͻͷͰͳͶͪ ͼͶͳ͵; ͳ ͺͻͳͶͳ͵Ͱ Ͱ
ͼͪͷͪͽͰͻͳͽͻͳΒͳͫͳͬͰ͠;ͭͼͶͪͬͳΒͰͰͭͳ;ͰͶͷͻͰͭͳ;̹ͪͶ͵ͪͪ
ͭ;ͻͪΒ;Εͳͭͪͯ;ͫ͵;
ͲͪͺͰΕͪ͵
͉;ͼͳΒͪΒͰ͵ͯt͠;ͱͭͽ͵ͪiͳͲͪͶͪ;ͼ;ͼͻͰͽ͊ͻͫͳΒͳ
͵ͻͰΕ;ΕͳͰͬͳͷͪͭͳͼͽͻͪͶͭͭͪͼͬͯͪ
ͳͲ̹;ͭͪͻͼ͵Ͱ
ͬͰΕ;ͼͷͰͻͰͰ͵͉ͪ;ͷ;ͳΒͳ
;ͺͻͪͬ;͊ͻͫͳΒͰ
ͪͳͲΔͰͲ̹ͪͼ;ͳ͎ͰͻͰͭͬͳ;
͉Ͱͺ;ͫ
Ͷͳ͵; ͊ͻͺͼ͵;
͎ͻͬͪͽͼ͵;
ͪͅΌͪͻͼ͵;
͊ͶͬͰͳΒ;
̸;ͼͽͻͳΒ;
ͺͼͽͪͬΓͪΒ;Εͳ ΒͰ ͪ ͭͶͪͬͳ Ͱͬͻͺͼ͵ͳ
ͰͰͻͭͰͽͼ͵ͳ͵ͻͳͯͻ99*ͬͰ͵ͪ
͵ΒͳͷΒͰͽͻͰͫͪͶͯͪͽͰͰͻ;ͼ͵ͳͭͪͼͫͪͻͲͪͳͽͪͬͳͪͻͰͯͳͼͽ
ͭͯͳͪ ͊ͻͫͳΒͪ ͫͳ ͼͰ ͽͳͷͰ ͪͶͪ ͳ ͪ Ͷ;͵; ͵Βͳͷ ͼͰ ̾ͬͻͺͪ ͺͻͰ͵ Β;ͱͭ ͭͪͼͬͯͪ ͼͺͪΒͪ ͼͪ
t͊ͰͬͰͻͳͷͽ͵ͷi
ͼͪ͵
ͷͳͶͳΒͪͻͯͰͯͶͪͻͪͯͳͻͰ͵ͽͳͻ;ͼ͵ͳͳͬͰͼͽͳͳΒͪ;ͪ;ͲͰͷΓ; ;
̹;ͭͪͻͼ͵;ͬͳͰͯͽͻͳͷͳͶͳΒͪͻͯͰͯͶͪͻͪ
͌;ͽͪͻͻͰͭͳͪͶͳͻͪͲͶͲͳͪͶͪͱ;ͺͽͻͰͫ; ;ͫͻͲͪͭͺͻͳͫͶͳͱͪͬͪΔ̹ͪͪͶ͵ͪͼ͵ͭͺͶ;ͼ
ͽͻͬͪ;ͯͪΓͰͳͷͷͪͭͳͼͽͻͪͶͳͷͭͪͼͬͯͳͷͪ͋;ͳΒͰ ͼͪͷͻͰͷͭ;ΕͰͷ ͺͻͰͼͽͪ͵;ͽͻͪͲͳͽͪͳ
ͼͪͫͯͰͬͪΔͪͭͪͼͷͺͻͰ͵͌͵ͻͪΒͳͰ
͵ͪͯͪͳͼͽͳ;ͽͻͪͲͳͽͳ;ͭͬͻͳͼ͉;ͼͳΒͷ̹ͰͲͭͶͫͪͶ
ͭ
ͷͪͭͳͼͽͻͪͶͭͻͰͰΔͪͲͪͭͪͼ
ͺͰͻͼͺͰ͵ͽͳͬͪͻͪͲͬͳͽ͵ͪͳͪͺͻͰͽ͵ͪͻͰͭͳͪ;ͬͷͬͰ͵;ͲͪͺͰͪ
ΕͰͪΒͰ͈͵ͪͲͪͽͰΓͳͺͻͳͲͬͯΔͳ
ͺͽͻΔͳ
;ͬͲ;ͳͻͰͲͰͻͬͪͷͪͭͪͼ̹ͪͪͪͶ͵ͪ;ͪΒͫΓͰͺͽ
ͬͻΌ;Β;͵Ͷͳ͵ΒͰͭͪͼͺͽͻͰͫͪͲͰͷΓͪͷͪͳͺͻͳͬͻͰͯͳͪͰͭͻͰͭͳͪ
̹ͪͶ͵ͪͼ͵ͰͳΒ;ͱͰͬͻͺͼ͵Ͱ ͲͰͷΓͰͼͺͪͯͪΒ;;ͭͻ;ͺ;ͼ͵ͻͷͳͺͽͻͪͪͺͻͳͻͯͭͭͪͼͪ
Ͱ
ͼͪͷͲͪͽͽͼ;ͰΒͷͪΔͳͺͻͳͲͬΌͪͳͰͭͳͼͽͭͪͽͼ;ͺͻͬͰͼͽͬͰͼͺͪͶͰ;ͺͻͳͬͻͰͯ
ͰͻͪͲͬͳΒͰͳͻͰͭͳ̾ͬͻͺͰ
ͽͷ;ͻͰͺͰͻͼͺͰ͵ͽͳͬͰ
ͳ͵ͪͽͪ͵ͬͰ
;ͰͶͳͳͼ;ͪͳͼ͵ͷͳͬ;
ͭͪͼͳͿͳ͵ͪͳΒͰ
͈ͶͱͪΒ͊ͻͫͳΒͰ;ͼͬͰͽ;ͭͪͼͪͱͪͶͼͽͪΒͰ;ͼͬͪ͵ͷͺͭͶͰͯ;
ͷͪͻͭͳͪͶͪ
ͫͰͲͳͯͰΒͰ͈ͽͻ
Δͪͭͪͼͪ ;͊ͻͫͳΒͳͯͪͪͼ ΒͰͳͷͪͭͳͪͻͪ
ͽ ΒͰͲͰͷΓͪ ;͵ΒΒͳͯͷͪΕͳͼͽͬͪͳͺͻͳͬͻͰͯͪͳͼ;
ͭͪͼͳͿͳ͵ͬͪͳ
ͯͬͳΒͪͼͰͪ͵ͫͻ;ͽͺͻͰͼͯͰͭͻͪͯͪͳΒͰ
ͽΒͰͼͽͯͰͭͪͼͳͿͳ͵ͪͳΒͰ
ͺͭͽͬ͵ͪͯͪ
ͼ;ͰͰͭͪͼͪͬͳͼ͵Ͱ͌͊ͻͫͳΒͳͼ;ͳͭͪͼͳͭͪͼͳͿͳ͵ͪͳΒͪͲͪͼͬͪ͵ͭͪͼ͵;ͺͳ
Ͱͯͼͽͳͱͳ
ͽͭͬͻͳ
ͼͽͰͺͰ;ͼͳͻͷͪͽͬͪͳͲͪͼͽͪͶͼͽͳ̽ͻͬͪͼ;ͺͬͼͬͳͰͰͻͭͰͽ
̓Ͷͳ͵ΕͰͷͺͽͻͳͽͳͭͪͼͪͯ͵ͻͪΒͪͬͰ͵ͪ͵ΒͳΒͰͺͻͰͯͪͷͪͲͪͬͳͼͳΕͰͯͽͭͪͯͪ ͶͳΕͰͪͪ
ͲͰͷΓͪ;ͼͺͰͽͳͯͪͺͻͪΌͰͺ;ͽ;ͼͺͰͭͺͻͳͬͻͰͯͭͻͪͲͬΒͪ
ͯͪͶͳΕͰ
ͳ͵ͪͯͪΕͰ
ͫͳͽͳͺͻͳͬͻͰͯͭ
ͻͪͼͽͪ
͵ͪͯͪͼͰͲͰͷΓͪ
ͼͪͭͻͷͳͷͲͪ͵ͪΔͰΔͰͷ
ͷͱͰ͵ͻͰ;ͽͳͭͪͼͳͿͳ͵ͪͳΒͳ
ͯͻ;ͭͳͷͻͰͳͷͪ–
ͯͪͶͳΕͰ
ͳ͵ͪͯͪΕͰ
͊ͻͫͳΒͪͺͬͯͼͽͳΕͳͳͬͼͻͰͯΔͰͻͪͲͬͳΒͰͰͰͬͻͺͼ͵Ͱͳͯ;ͼͽͻͳΒͼ͵ͰͯͻͱͪͬͰ
̸̸̸̸̸̸̸̹͈̻̈́̓͆͊̓͊ͅ
̓ͪͯͪΒͰ ͺͼͽͪͶ Βͪͼͯͪ ͯͳͲͭͻͪͯΔͰͭͪͼͬͯͪt͠;ͱͳͽ͵iͰͷͪͳͽͪ
;ͷͰͼͽΔͰͭͪ
ͺ
ͪͶͽͰͻͪͽͳͬΒͽͻͪͼͳ
ͺΒͪͬͳͼͰt͋;ͻͼ͵ͳͽ͵i
ͪͼΔͳͷͳͺͻͰͯͶͲͳͲͪͭͻͪͯΔ;Βͯͬͪͭͪͼͬͯͪ
t̾ͪTUSJOHi ͊Ͷͬͪ͵ͪ
ͳt͋ͰͼͶͪi ͪͅΌͪͻͼ͵ͪ
͊ͻͫͳΒͪ
ͪͅ͵ͰͯͳΒͪ
̻ͻ͵ͪ
̓ͪͯͪΒͰ;ͫͻͲͺͻͺͪͳ
t͋;ͻͼ͵ͳͽ͵i
ͽͳΒͰͫͳͶͰͰ͵ͳͬͪ
ΒͰͻΒͰ͋;ͻͼ͵ͪ͵ͪͺͻͳͻͳͽͰͽͼ̹ͪͻͳͼͰͶͷͬͰΕͳͷͪͶͪ
t͋ͻͪͼͪͪͯͶͳΒͼ͵ͳ ͭͪͼͬͯi ̸̸͈͋͆
ͳͲ ͊ͿͳΒͰ KͰ Ͷͪͼͳͻͪ ͺͻͰͯͶͭ Ͳͪ t̹;ͭͪͻͼ͵ͳ ͽ͵i
;Ͳ
ͺͻͰͽͯ ͼͯͳͻͪΔͰ ͷͭ;Εͼͽͳ ͱͳͬΓͪͬͪΔͪ t͠;ͱͭ ͽ͵ͪi ͌ ͳͻͰͷ ͼͷͳͼͶ; ͽ ͼ; ͼͬͰ
299
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͭͪͼͬͯͳ͵ΒͳͺͻͳͺͪͯͪΒ;Β;ͱͰͬͻͺͼ͵ͷͺͻͪͬ;
ͳͶͳ͵ͻͳͯͻ;ͭͪͼͪ
ͪͶͳͼ;ͭͪͼͳͳͲͬͻͳͭͪͼͪ
B
ͼͪͷͳͷͽͳͷͳͭͪͼͬͯͳ
ͺͻΒͰ͵ͽͳͻͪͲͶͳͳͽͳͭͰͺPͶͳͽͳ͵ͳͰͽBͻͪͅͼ͵ͬͰ
ͼͼ̹ͻͳͼͰͶͪ
̺ͪͳͭͽͪ
͇ͽΒͰ͵ͪͺͼͽͪͶͺͽͪͳΔͰͳͪͳͻͪͲͬΒͪͳͫͰͲͫͰͯͼͪͺͽͻͰͫͪ̾ͬͻͺͰͳ
̹ͪͶ͵ͪͪ
ΒͰͼͽͰͯͪΒͰͰͳͲͫͰͱͯͪͼͰͺͻͪͬͰͷΒ;ͭͪ
Β;ͭͳͼͽ͵ͪ̾ͬͻͺͰ
ͺͻͰ͵̹ͪͶ͵ͪͪ
ͺͻͫͳKFͽͪΒ
ͯ;ͭͪΒͪͬΓͳͬͪͳͭͪͼͳͺͻͪͬͪ
͵ΒͳͼͰͺ;ͳͼͪͷͻ;ͼ͵ͳͷͭͪͼͷ
ͳͶͳͰ͵ͳͷͯͻ;ͭͳͷͭͪͼͷͼͪ
́ͼͽ͵ͪ
ͳͶͳͳΒͰͯͳͷͳͯͻ;ͭͳͷ̽ͪͪͼͳ͵ͰͷͱͰͼͺͻͳͽͳΒͰͯ;ͽͪ͵ͬ;Ͱͺͯͼͽͭͪͼͭ
ͺͬͰͲͳͬͪΔͪͰͬͻͺͼ͵ͭ͵ͽͳͰͽͪ
ͯ͵ͯͪͬͺͼͽΒͳͬͳͰͷͪͭͳͼͽͻͪͶͳͭͪͼͬͯͪ͵Βͳͯ
ͼͰͫͳΓͰͭͪͼͪ;Ͱͽͪͻ
ͪͳͼͽ͵ͳͼͰͬͰͻ̾ͬͻͺͰ͐Ͱ͵ͪΔͰͪΒ;ͱ;ͽͻͪͼ;ͭͪͼͪ
ͪΒ;ͱͳ͵ͻͳͯͻ
ͽͻͪΒͰ ͺͻͰͯ;ͭ
ͯ͵ ̹ͻͳͼͰͶ ͳ ̺ͪͳͭͽ
ͺͻͰ͵ ̹ͪͶ͵ͪͪ ͵ͪ Ͱͷͭ ͼͽͪͽͳͼͽͰ
ͼͪ ͅͼ͵ͬͷ ͫͳΒ;
ͽͰ͵;ͭͰͺͶͳͽͳ͵;ͫͳͽ͵;
͵ΒͪͳΒͰͼͪͷͭͪͼͪ
̹ͭͪͽͪͳ ͻͪͲͬͳΒͰͪ ̾ͬͻͺͪ͵ͷͽ ͻͪͼͺͶͪͱͰ ͻ;ͼ͵ͳͷͭͪͼͷ
ΒͭͪͯͳͬͰͻͲͳͿͳ͵;ΒͰ
ͪͲͪ
ͺͻͫͳΒͪΔͰΒ;ͱͰͽͻͪͼͰͪΒͬͳͰΒͰͲͪͳͽͰͻͰͼͬͪͼͳͻͷͪͳ
ͲͪͼͽͪͶͳͳͺͯͰΓͰͳ̹ͪͶ͵ͪ̽ͪ
ͼͰͻͪͯͳͺͻͫͳΒͪΔ;͵ͻ;ͺͭͭͰͺͶͳͽͳ͵ͭ͵ͻͳͯͻͪ
ͲͪͪΒͪͬͳͰͼͽͻ;͵ͭ
ͼͬͰͯͳͳΔͰͳͪ
ͯͪͼ;ͻͪͯͬͳͪͭͪͼͬͯ;t͠;ͱͳͽ͵iͺͻͰ͵ͳ;ͽͳͯͪ͵ͪͯͪͼ;ͼͽ;ͺͳͶͳ;ͺ;ͳͲͪͷͪ
͵ͪͯͪΒͰͰ
ͺͻΒͰ͵ͽͳͱͰΔͰͻͼ͵ͳͳͽͰͳ͵ͳͺͻͳͺͻͰͷΓͰͲͪͳͲͬΌͰΔͰ
ͳͺͽͼ;tͲͬͪͳiͳtͼͬͰͪͭi
ͪͪΒͬͳͰͷͳͬ;
;ͲͷͭͲͬͪͳͪ
ͽͬͻͰͳͻͪͯͬͳͪΒ;ͭ;͉;ͼͳΒͰ
;̹;ͭͪͻͼ͵Β
ͳͪͻͪͬ
;
͊ͻͫͳΒͳ
̀ͪ ͫͪͶ͵ͪͼ͵Ͱ ͲͰͷΓͰ ͵Γ; ͺͳͽͪΔͰ ͺͻͰͯͼͽͪͬΓͪ ͻͪͬͳ ͯͼͽ;ͺ ͻ;ͼ͵ͷ ͭͪͼͷ ͭͰͺͶͳ-
ͽͳ͵ͷ͵ͻͳͯͻ;
͵ͪͽΒͰͼͶ;ͪΒ;ͼͽͪͽ͵;̾ͬͻͺͰ
͵ΒͪͪΔͰͷ;tͼͰͯͳiͺͶͪͬͰ͵͈ͪͼͶͰͰ;
ͼͺͰͪͼͪt͠;ͱͳͷͽ͵ͷi
ͯͼͬͳͲͰͷͪΓ̹ͪͪͪͶ͵ͪͼ͵ͷͺͶ;ͼͽͻͬ;
͊ͻͫͳΒͪͼͰͪͶͪͲͳ;ͪΒͽͰ
ͱͰͷͺͶͱͪΒ; ;ͺͭͶͰͯ;ͺͻͳͼͽ;ͺͪͭͪͼ;ͺΒ;ͱͷ͵ͻͳͯͻ;ͳͳͲͭͻͪͯΔͰͭͪͼͬͯͪ
̸̸͉͉̈́́͋̾͋͌
300
ɋɊȿȶɄɈɋȭɍɄɂȶ: ȿɪɚɝɚɫɚɪɭɫɤɨɝɭȿɜɪɨɩɢ– a ɧɚȻɚɥɤɚɧɭ"
ɊɟɩɢɧȺȽȽɚɡɢɧɟɮɬɶ– ɤɪɚɬɤɢɣɝɥɨɫɫɚɪɢɣɆɨɫɤɜɚ
ɋɢɦɨɧɨɜɄɊɭɫɫɤɚɹɧɟɮɬɶ– ɩɨɫɥɟɞɧɢɣɩɟɪɟɞɟɥɆɨɫɤɜɚ
ɋɢɦɨɧɨɜɄɗɧɟɪɝɟɬɢɱɟɫɤɚɹɫɜɟɪɯɞɟɪɠɚɜɚɆɨɫɤɜɚ
ɋɢɦɨɧɨɜɄȽɥɨɛɚɥɶɧɚɹɷɧɟɪɝɟɬɢɱɟɫɤɚɹɜɨɣɧɚɆɨɫɤɜɚ
ɒɤɭɬɚȺȿɜɪɨɩɟɫɤɢɣɜɟɤɬɨɪɝɚɡɨɜɨɣɫɬɪɚɬɟɝɢɢɊɨɫɫɢɢ Ɇɨɫɤɜɚ
ȻDɥɤDɧɦDɝDɡɢɧ, ȻɟɥɨɪɭɫɶɫɟɝɨɞɧɹȼɡɝɹɞȽɚɡɟɬɚ, ɀɭɪɧɚɥȽɚɡɩɪɨɦ, ɂɆȿɆɈɉɪɨɮɢɥɶ
Ɋɨɫɫɢɣɫɤɚɹɝɚɡɟɬɚ
+PVSOBM/BUVSBMHBTJO"GSJD
0JMBOE(BT&VSPBTJB
0JM(BT+PVSOBM
8PSME&OFSHZ0VUMPPL
5IF8BMM
4USFFU
5IF8PSMEGBDUCPPL
43&Ƃ,04Ƅ6,*Ƃ
ERA OF (RUSSIAN) GAS IN EUROPE – "-40*/5)&#"-,"/4
- An Experiment of (De)Balkanization of Consciousness -
SUMMARY
The Balkans has become a phenomenon in international relations once again, yet not in a positive his-
torical and cultural context, but just the opposite ࡳ a synonym for Balkanization, the fracturing and fragmen-
tation of political thoughts and ideas of life and practices, state and nation, a training ground for competition
of great powers, in particular those from the West. Balkanization was restarted when Yugoslavia was
liquidated as relevant geopolitical reality and a subject of international law, as a dam of extra-regional
impacts of Balkanization. But we cannot pretend not to see that the virus of Balkanization destroys many
parts of the world, that a unique and monolithic Western Europe and even the whole Western world are not
ultimately immune to it.
In this year, 2017, we are already at the end of the third decade of Balkanization of the Balkans. In terms
of values and culture, in the material context as well, it is difficult to talk about progress within that not so
short segment of historical time. The Balkans does not use Russian gas for industrial and social progress in
its own countries, and pipeline 4PVUI4USFBN is stopped for transporting gas for other European countries.
Gas played the role of capital resource in the global competition in our part of the continent, while the Bal-
kans was denied living and working as the rest of Europe in the era of irreplaceable Russian gas. And that is
the reason why we need de-Balkanization of consciousness in the Balkans. The Balkans has been waiting for
its ‘Godot’, who said he would come. The position of the Balkans today is just as in that play of Samuel Bec-
kett 8BJUJOHGPS(PEPU, in which Godot will never appear, because he does not exist in reality.
,&:803%4 the Balkans, great powers, state of crisis, perspectives.
301
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ1
͌ͳͬͰͻͲͳͽͰͽ;̓ͻͪͭ;ΒͰͬ;
͍ͪ͵;ͶͽͰͽͺͰͯͪͭ͵ͳͪ;͵ͪ;ͪͭͯ͠ͳͳ
̓ͪͽͰͯͻͪͲͪ;ͷͪͳͼͽͳ͵Ͱͪ;͵Ͱ
̸̸̸͇̻̺́̽̾͆͋́͋̾͋́́͌̈́̾͆͊͋͆́̓͌
̸̸̻͇̹͇̺͇͉̺̈́̈́́̀͆̽͌͑͋͌ͅ
:PVOFFEBDSJTJTJOPSEFSUPHSPX
Paulien Meijer
̾ͶͳͽͰͯͪͪͼͷͭ;͵ͻͳͼͽͳͽͳͼͬΒ;ͺ͵ͻͰͽΓͳͬͼͽͲͪͪͺ;
ͽͪΔͰͶ͵ͪͶͳͺͻͳͶͳ͵ͪͳͭͻͪͳͰΔͪ
ͼͽͪͬΓͪΒ;Εͳͽͪ͵
tͶ͵ͪͶͰiͯͪͺͳͼͽͰͰͻͰͯ͵Βͳͼ;ͼͽͪͬͳͶͳͲͪͼͫͷ
ͫͳͶͯͪ
ΒͰͰ͵Ͷ͵ͰͳͶͳͰ͵ͷͼ͵ͰͺͻͳͻͯͰ
;ZHNVOU#BVNBO
ͼͽͻ
́ͯͰͽͳͽͰͽΒͰͪΒͬͪͱͳΒͪ͵ͷͺͰͽͪͪͰͭͻͪͯ
ͺͻͿͰͼͳͪͶͭͱͳͬͽͪ͵ͪͪͼͽͪͬͳ͵͈ͪͻͰͰͭͽ
ͫͳͼͷͷͭͶͳͯͪͽͬͻͯͳͷͯͪͳͷͪͷΒͰͯͪͳͯͰͽͳͽͰͽ͵Βͳ
ͻͪͲͬͳΒͪͷ;ͽ͵;ͼͬΒͰ͵ͪͻͳΒͰͻͰ
ͽͪͳΒͰͯͽͭͪΒͰͯͪͳͷͪͷ
ͼͷͰ;ͻͪͲͶͳͳͽͳͳͯͰͽͳͽͰͽͪ
ͻͪͲͶͳͳͽͳ;Ͷͭͪ;ͻͪͲͶͳ
ͳͽͳͷ͵Ͷͪͷͪ
͵ͪ͵ͪͯͪͫͳͻͪͷͫ;Ε;;ͻͪͲͶͳͳͽͳͷͺͻ
ͯͪͬͳͪͷͪͯͪͫͳͼͷͺͻͪͶͳ;͵Βͪͪͷͯͭͬͪͻͪ͌Ͱ͵Ͱ
͵ͶͰͼͰͲͪΓ;ͫΓ;ΒͰͷ
;͵Ͷͳ͵ͪͷͯͲͬͶͳͽͰͪͪͶͭͳΒ;
ͪͳͲ
Ͱ͵ͳΒͰͯͬͪͰ͵ͪͷͯͪͳͲͪΌͰͷ͇ͽͰͱͰͶͳͷͳͼ͵ͻͰ
ͯͪͺͻͳͲͪͷΒͰͼͽͰͽͯͪΒͰͽͪΒͺͻͰͶͪͲͳͲΒͰͯͭ;ͯͻ;ͭͳͳͯͰ
ͽͳͽͰͽ–ͬͰͷͪ͵ͷͺͶͳ͵ͬͪ
#FUI,FMMZ
ͼͽͻ
1
predrag.zivkovic@pefja.kg.ac.rs
302
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
̸̸͊̿̾͋̓ ͉ͰͰͽͰͽͰͻͳΒͼ͵Ͱ͵Ͱͺͽ;ͪͶͳͲͪͳΒͰͳͿͳͶͲͿͼ͵ͳͺͻͳͼͽ;ͺͳͫͻͪͲͬͪΔ;
ͫ;ͳ
ͳ;ͼͪͬͻͪͬͪΔ;ͪͼͽͪͬͳ͵ͪͳͼͽͳ;ͲͪͪΒͪ;ͽͰͽͳͭͻͪͲ;ͷͰͬͪΔͰͺͻͳͻͯͰͺͻͰͼͪͺͻ;ͪͬͪΔͪͳ
;ͰΔͪ
͵ͪͳΔͳͬͪ;ͽͷ͵ͼͽͻ;ͳͼͪΔͰͳͻͰ͵ͼͽͻ;ͳͼͪΔͰ ͿͰͷͰͶ͵ͪͳ͵ͼͽͻ;͵ͽͳͬͳ
ͼͽͳ͵ͪͺͪͻͪͯͳͭͷͪ
͌ͼͬͰͽͶ;ͽͪ͵ͬͭͶͳͼͽͳ͵ͭͺͻͳͼͽ;ͺͪ
ͪ;ͽͻ;ͻͪͯ;ͺͻͫͶͰͷͪͽͳͲ;ΒͰͯͼͯͯͰ
ΓͰͳͳͼͬΒͰͳͳͯͰͽͳͿͳ͵ͪͳΒͪͪͼͽͪͬͳ͵ͪ ͳͯͰͽͳͽͰͽͪͲͪͯͻ;ͭͰͳͳͯͰͽͳͽͰͽͪͲͪͼͰͫͰ
͌ͻͪͯ;ͼͰ
ͳͯͰͽͳͽͰͽͳͪͼͽͪͬͳ͵ͪͳ;ͶͭͰ͵ΒͰͼͽͬͪͻ;ΒͰͻͪͲͷͪͽͻͪΒ;͵ͪ ͼͺͰͳͿͳͳͫͶͳ͵ͪ;ͽ͵ͪͽͰͭͻͳͲͪͳΒͰ
ͼͬͪͽͪΔͪͻͰͪͶͼͽͳ͵ͻͲͳͽͰͻͺͻͰͽͪͳΒ;ͺͰͻͼͪͶͳͳͼ͵;ͼͽͪͬͪͳͰͷͳͪͶͳͽͰͻͻͰͪͭͬͪΔͰͼͪ
ͼͬͰͽͷ͵Βͳͭͪ͵ͻ;ͱ;ΒͰ͆ͪΒͬͪͱͳΒͳͲͪͯͪͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ
;ͽͷ͵ͽͰ͵ͼͽ;
ͷͭͶͳͫͳͫͳͽͳ
ͼͪͷͻͪͲ;ͷͰͬͪΔͰ;ͯͰͿͳͳͼͪͷ͵Ͷͼ͵ͷ͵ͻ;ͱͰΔ;ͻͪͲͬͳΒͪΔͰͬͰͽͳͪ
ͺͻͳͷͰΔͳͬͳͼͽͻͪͽͰͭͳΒͪͳ
ͷͰͽͯͪͺͻͳͻͳͬͪΔͰͺͼͽΒͰΕͳͺͻͭͻͪͷͪͳͽͰͭͻͳͼͪΔͰͽͰͻͳΒͰͳͺͻͪ͵ͼͰͺͻͪ͵ͽͳͬͳͯͭͬͻͪ
ͯͻ;ͽͬͰͰͲͪͽͰͬͰͳͺͻͫͶͰͷͰ͵ͻͰͳͻͪΔͰͪͽͷͼͿͰͻͰͲͪͺͻͯ;͵ͽͳͬ;ͰΔͰͳͺ;ͪͬͪΔͰ͵Ͷͪͫͻͪ
ͽͳͬͳ͵ͺͰͻͪͽͳͬͺͪͪΔͰ;ͼͬͪΒͪΔͰͪͬͳ͵ͪͳͬͰͽͳͪͰͶͱͳͬͽͭ;ͰΔ͇ͪͺͳͼͪͰͼ;ͯͬͰ
ͷͰΌ;ͼͫ ͼ;ͺͻͽͼͽͪͬΓͰͰ ͺͰͻͼͺͰ͵ͽͳͬͰ Ͱ͵ͷͼ͵ͭ ͳͷͺͰͻͪͽͳͬͪ Ϳ͵;ͼ ΒͰ ͪ ͻͪͲͬͳΒͪΔ; ͼͪͼͬͳͷ
ͯͻͰΌͰͳͽͳͺͬͪ͵ͻͳͼͭͳͼͺͰͳΒͪͶͳͲͬͪͭͲͪΔͪ
ͬͰͽͳͪͳͬͻͰͯͼͽͳ;ͺͼͶ;
ͳ ͵ͻͳͽͳ͵ͭ
ͽͺͻͪ ͵ͻͳͽͳ͵ͪͭͶͫͪͶͳͲͪͳΒͰ͵ΒͪͼͰͬͳͯͳ͵ͪͺͼͶͰͯͳͪͺͶͳͽͳ͵ͳͳͺͼͶͬͳͯͶ;͵ͪͯͪͼͰ
ͺͷͭͰͷ;ͶͽͳͪͳͪͶͳͷ͵ͻͺͻͪͳΒͪͷͪͯͪͫͰͲͫͰͯͰͷͪ͵ͼͳͷͪͶ;ͯͫͳͽ
ͺͻͳͰͷ;ΒͰͫͻͪͲͬͳ
ͼͳͼͽͰͷ ͼͪͷ ͼ;ͺͼͰ͵ͽͻ Ͱ͵ͷͳΒͰ
͌ ͻͪͯ; ͼͰ ͳͯͰͽͳͽͰͽ ͪͼͽͪͬͳ͵ͪ ͺͬͰͲ;ΒͰ ͼ ͺͻͰͼͳͷͪ ͷ-
ͭͰͳͲͪͳΒͰ
ͪ͵;Ͷͽ;ͻͪͳΒͰ
ͪ͵ͷͯͪͳΒͰͳͪͼͳͷͳͶͪͳΒͰ͇ͺͳͼͪΒͰ;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͪͫ;͵;ͪͼ
ͽͪͬͳ͵ͪͳͪͼͽͪͬ;͵Ͱͺͽ;ͪͶͳͲͬͪͳͼ; ͺͻͫͶͰͷͳͳͺͳͽͪΔͪ͵Βͪ ͼͰͺΒͪͬΓ;Β;ͳͲͬͰͻͰͪͶͼͽͳ
ͭͶͫͪͶ
Ͷ͵ͪͶͳtͭͶ͵ͪͶi
͉̓͌͐͆̾̾͐́͡ ͳͯͰͽͳͽͰͽͪͼͽͪͬͳ͵ͪ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͬͽͭ ;ͰΔͪ ͳͽͰͻͺͻͰͽͳͻͪ ͳ ͺͻͳͷͰΔ;ΒͰ ͻͪͲͶͳͳͽ ; ͻͪͲͶͳͳͽͳͷ ͯͻͱͪͬͪͷͪi (SFFO et al.,
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̽ͳͼ͵;ͻͼ tͬͭ ͺͻͿͰͼͳͪͶͳͲͷͪi 7VMMJBNZ
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304
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ͳͳͳΒͪͶͭͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪͳͫ;͵Ͱͽ͵ͷͺͻͪ͵ͼͰ
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ͰͭͽͽͺͻͰͯͬͳΌͪΒ;ͳͼͽͻͪͱͳͬͪͳ
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ͳ ͯͪΓͰ ΕͰ ͺͼͽΒͪͽͳ
ͻͪͼͽ;ΕͰͼͪͼͽͪΒͪΔͰͫͻͪͲͬͳͺͶͳͽͳ͵ͪͳͺͻͪ͵ͼͳͳͻͷͼͬͰͽͪ
̸̸̸̸̸͇̻̺̻͇̹͇̺͇͉̺͌̈́̾́́̽̾͆͋́͋̾͋́͆͊͋͆́̓͌̈́̈́́̀͆̽͌͑͋͌ͅ
̹ͻΒͳ ͯͻ;ͽͬͰͳ ͲͪͽͰͬͳ ͳ ͫͻͪͲͬͰ ͻͰͿͻͷͰ ͻͰͯͰͿͳͳ; ;ͶͭͰ ͪͼͽͪͬͳ͵ͪ ͼ;ͪ-
ͬͪΔͰ ͼ ͯͳͬͰͻͲͳͽͰͽͳͷͪ ͳ ͼͳΒͪͶͷ Ͱ͵ͼ͵Ͷ;ͲͳΒͷ
Ϳ͵;ͼͳͻͪΔͰ ͪ ͳΓͰͬͰ ͳ ͻͰͲ;ͶͽͪͽͰ ;ͰΔͪ
ͻͰͼͺͲͳͬͼͽͪͼͳΒͪͶͰͳͰ͵ͷͼ͵ͰͺͻͷͰͰ
ͳ͵Ͷ;ͲͳΒͪͼͺͰͳΒͪͶͳͺͽͻͰͫͪ
ͺͪͻͽͳͳͺͪ-
ͳΒͪ;Ͱͳ͵ͪ
ͪ͵ͽͳͬ;ͰΔͰͳͽͯ
ͪͬͳͪͳ ͇ͬͪͳͻͪͻͳΒͰͽͪͳΒͪ;͵Γ;;ΒͰͼͶͰͯͰΕͰ
x ͼͳͭ;ͻͪͽͳͯͪͼͬͳͪͼͽͪͬͳͳͳͷͪΒ;ͺͻͳͼͽ;ͺͲͪΔ;
ͺͰͯͪͭ͵ͳͷͬͰͽͳͪͷͪ͵ΒͰͼ;ͳͷ
ͰͺͯͰͯͪͫͳͫͳͶͳͰͿͳ͵ͪͼͳ
x ͼͳͭ;ͻͪͽͳͯͪͫ;͵ͪͪͼͽͪͬͳ͵ͪͳͺͻͿͰͼͳͪͶͳͻͪͲͬΒͫ;ͯ;͵ͻͯͳͳͼͪͳ
͵ͰͻͰ-
ͽͳͳͪͯͰ͵ͬͪͽͫͰͲͫͰΌͰͳͻͰͼ;ͻͼͳͷͪ
x ͺͻͷͬͳͼͪͽͳ͵;Ͷͽ;ͻ;ͻͰͿͶͰ͵ͼͳͬͰͺͻͪ͵ͼͰͳͳͼͽͻͪͱͳͬͪΔͪͷͰΌ;ͪͼͽͪͬͳͳͷͪ
x ͺͻͷͬͳͼͪͽͳͼͽͪͽ;ͼͳͺͻͳͲͪͬͪΔͰͪͼͽͪͬͳ͵ͰͺͻͿͰͼͳΒͰ
x ͺͯͻͱͪͽͳͺͻͿͰͼͳͪͶͳͲͪͷ
͇ͯͪͼͽͪͬͳ͵ͪͼͰͼͪͯͪͰ͵;ΒͰͯͪͼͽͬͪͻ;ΒͰͷͭͳͻͰ;ͶͭͰ
x ͪͳͬ;ͳͯͳͬͳͯ;ͪͶͳͽͰͽͪ;Ͱͳ͵ͪ– ͪͼͽͪͬͳͳͷͻͪΒ;ͯͪͼͰͼͰͼͪͼͺͰͳΒͪͶͳͷͺͽ
ͻͰͫͪͷͪ;Ͱͳ͵ͪ;ͰΔͰͺͼͽͪΒͰͳͯͳͬͳͯ;ͪͶͳͲͪͳΒͰ
x ͪ ͳͬ; ;ͳͳͰ – ͲͪͪΒ ͬͳͳ ͯͳͬͰͻͲͳͽͰͽ ;Ͱͳ͵ͪ
ͻͪͲͶͳ͵ͼͽ ͳ ͻͪͲͶͳͳͽͰ
ͺͻͳͻͯͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
x ͪͳͬ;͵ͶͰ– ͪͼͽͪͬͳͳͼ;;͵Γ;Ͱͳ;ͺͶͪͳͻͪΔͰͳ;ͺͻͪͬΓͪΔͰ͵Ͷͷ
x ͪͳͬ;ͻͯͳͽͰΓͪͳͳͻͰͲͪΒͰͯͳͰ– ͪͼͽͪͬͳͳͷͻͪΒ;ͯͪͭͻͪͯͰͯͳΒͪͶͭͼ ͻͯͳͽͰ-
Γͳͷͪͳͯͻ;ͭͳͷͪ͵ͽͰͻͳͷͪͲͪΒͰͯͳͰ
x ͽͻͰͫͪͶͫͳͯͪͫ;ͯ;Ͱ͵ͼͺͰͻͽͳ;ͺ;ͪͬͪΔ;ͳ;ͰΔ;
x ͽͻͰͫͪͶͫͳͯͪͫ;ͯ;ͪ͵ͽͳͬͳͶͪͬͳ͵Ͷͼ͵ͳͽͳͷͬͪͳͲͪΒͰͯͳͰ;ͰΔͪ
x ͽͻͰͫͪͶͫͳͯͪͫ;ͯ;ͪ͵ͽͳͬͳͺͪͻͽͰͻ;͵ͷ;ͳ͵ͪͳΒͳͼͻͯͳͽͰΓͳͷͪ
;Ͱͳͳͷͪͳ͵ͻ;
ͱͰΔͰͷ͵Ͷͪ
͌Ͷͭͪͳ;ͽͳͪΒͪͼͽͪͬͳ͵ͪ;ͺͫΓͪΔ;͵;ͻͳ͵;Ͷͪͻͳ
ͼͳΒͪͶͳͳͶͳͯͰͻͼ͵ͳͬͰͽͳͪ
;Ͱͳ͵ͪ
͵ͪͳͪΔͳͬ;ͺͰͻͼͺͰ͵ͽͳͬ;;ͫͶͪͼͽͳͷͪ͵ͪͽͼ;ͭͻͪΌͪͼ͵ͬͪͼͺͳͽͪΔͰ
ͭͶͫͪͶͳͲͪ-
ͳΒͪͳͰͽͳ͵ͪ
;ͭͶͪͬͷͼ;ͰͼͺͻͳͅͰΌ;ͽͳͷ
͵ͽͰ͵ͼͽ;Ͷͭͪͪͼͽͪͬͳ͵ͪͯͻͪͷͪͽͳͼͰͷͰΔͪ
;Ͱͳͳ ͯͼͰͬͰͼͪͭͰͳ͵ͷͺͶͰ͵ͼͰͳͲͪͲͬͰͲͪͺͰͯͪͭ͵ͰͯͼͰ
ͯ͵ͯͱͳͬΓͪͬͪͷͼ;ͺ-
ͽͳͶͰ
ͪͶͳ ͵ͽͳ;ͳͻͪͰ ͺͻͷͰͰ ͫͻͽͰ
; ͯͻ;ͽͬͳͷͪ ͵Βͳ ͼ; Ͱͺͯͳ ;ͼͶͬͳ ;ͼͺͰͭ
ͱͳͬͽͪͯͻͪͼͶͳ͊ͺͼͫͼͽͯͪͫͰͲͫͰͯͰͳͼͺͳͻͪͳΒ;ͳͽͻͪͼͿͻͷͪͽͳͬͳͳͷͺ;ͶͼͲͪ;Ͱͳ͵Ͱ
ͼͪͯͪΒͰͺͬͰͲͪͼͽͳͷ͵ͪ͵ͪͼͽͪͬͳ͵ͻͪͲ;ͷͰͼͿͳͼͽͳͳͻͪͰͬͰͽͳͰ;Ͱͳ͵ͪ;ͫͶͪͼͽͳͷͪ͵ͪ
ͽͼ;ͽͰͶͭͳΒͪͳ͵ͷ;ͳ͵ͪͳΒͰ
ΒͰͯͳͼͽͬͰͰͳͲͪͲͬͰͲͪ;Ͱͳ͵Ͱ͵ΒͳͯͶͪͲͰͳͲͻͪͽͷͲͪͬͪ-
ΕͰͳͺͯͻ;Βͪͳ͵;Ͷͽ;ͻͶ͵ͳͻͪͲͬͻͼͳͺͲͪͯͳͪͳͲͪΒͰͯͳ͵ͰͻͳΒͰͽͪͳΒͰͷͭͳͷͶͪ-
ͯͳΓ;ͯͳ͵ͪͼͳΒͪͶΒͺͻͪͬͯͳͳΒͰͯͪ͵ͼͽͳ
͆ͪͼͽͪͬͳͳ
ͳͼͽͽͪ͵
ͷͻͪΒ;ͳͷͪͽͳͻͪͲ;ͷͰͬͪΔͰͲͪͪͳͼͽͳͪΔͪͲͪΔͪͺͽͻͰͫͳ;Ͱ-
ͳͳͷͪͯͪͫͳ;ͼͺͰͶͳ;ͼͬͰͽ;͵ΒͳΒͰ
ͼͪͯͪ
ͬͰͷͪͯͻ;ͭͪͳΒͳͯͭͪ;͵ΒͰͷͼ;ͱͳͬͰͶͳͪͼͽͪͬ-
ͳͳ͵ͪͯͪͼ;ͫͳͶͳͷͶͪͯͳ͊;ͭͰͻͳͼͪΒͰͬͯͰͯͪ;Ͱͳͳ;ͶͪͲͰ;ͱͳͬͽͰͯͻͪͼͶͳ;ͷͭͶͳ-
͵ͷ
ͺͻͷͰΓͳͬͷ
ͽͰͶͭͳΒͷͬΌͰͷͳͷͭͼͽͻ;͵ͺͬͰͲͪͷͼͬͰͽ;́ͷͺͶͳ͵ͪͳΒͰͬͳ
ͺͻͰͽͺͼͽͪͬ͵ͳ;ͰͳͳͷͪͳͪͼͽͪͬͳͳͷͪͲͪͺͻͭͻͪͷͰͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪΒͰͼ;ͯͪͶͰ͵ͼͰ-
ͱͰͳͯ;ͫ͵Ͱ
͌ ͵ΔͳͲͳ"8IPMF/FX.JOE.PWJOHGSPNUIF*OGPSNBUJPO"HFUPUIF$PODFQUVBM"HF
̽ͪͳΒͰͶ
͈ͳ͵ 1JOL
ͺͻͪͬͳͼͶͳͰͻͰͿͶͰ͵ͼͳΒͰͬΒͺͻͷͰͳͺͪͻͪͯͳͭͷͰ͵ͪͯͪͺͻͰͯͶͪͱͰͼͶͰͯͰΕͰ
ͫ;ͯ;ΕͼͽͼͬͰͽͪͶͰͱͪΕͰ;ͶͳͯͰͻͼͽͬ;ͺΒͰͯͳͪͪ͵Βͳͼ;;ͼͽͪΔ;ͯͪͷͳͼͶͰͳͳͷͪΒ; ;ͼͺͰͪ;͵ͻͰͪ-
ͽͳͬͳͷ
;ͷͰͽͳ͵ͳͷͳͶͳͼͽͳ͵ͳͷͼͽͰͰͳͷͲͪΔͳͷͪͽͼ;ͳ͵Βͳͼ;;ͼͽͪΔ;ͯͪͻͪͲ;ͷͰΒ;ͳ
ͼͷͳͼͶͰ ͲͪͰΔͰ ͳͻ͵ͭ ͺͯͻ;Βͪ ͈Βͪͷ ͻͰͯ;͵ͳͳͼͽͳ͵ͭ ͳ ͪͪͶͳͽͳ͵ͭ ͷͳΓͰΔͪ ͵ͪ
ͺͻͳͷͪͻͰ ͼͬͰ Ͱ͵ͷͼ͵ͭͳ ͼͳͺͶͳͽͳ͵ͭ ;ͼͺͰͪ ͺͳͼ;ΒͰͼͰ͵ͪ ͲͪͼͽͪͻͰ̸;ͽͻͬͳͷ
ͻͰͳͷͪ
t͵ͪͺͪͳͽͰͽͳތͶͰͬͭͯͰͶͪͷͲͭͪ͵ ތΒͳͺ͵ͻͰΕ;ͳͿͻͷͪͽͳ͵ͯͫͪ– Ͱͺͯͳͼ;
ͪͶͳ
ͳͼ;ͬͳͰͯͬΓͳi 1JOL
ͼͽͻ
͇ ͽͬͻͯͳ ͯͪ ͼͰ ͺͻͿͰͼͳͪͶͳ ͳ ͺͰͻͼͪͶͳ ;ͼͺͰ ͪͺͻͰͯͬͪΔͰ
; ͼͬͰͽ; ͫ;ͯ;Εͼͽͳ
ͼͶͪΔͪΒ;
ͼͪͯͪͷͭͬͳͰ
ͪ͵ͬͪͶͳͽͰͽͰtͯͰͼͭͷͲͭͪi
ͽ;͵Γ;;ΒͰͳͬͰͽͳͬͼͽ
ͺͻͪͶͪ-
ͱͰΔͰ ͼͷͳͼͶͪ ; ͵ͷͺͶͰ͵ͼͷ ͳ ͰͷͺͪͽͳΒ; ͢Ͱͭͬͪ ͳͼͽͳͪΔͪͰ ͯͻͳ; ͺͽͻͰͫ; ͪͼͽͪͬͳ͵ͪ ͯͪ
306
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
ͲͪͯͻͱͰͳͬͯͭͬͻͼͽͳͲͪͺͻͷͬͳͼͪΔͰͳͰͭͬͪΔͰͺͻͰͼͪͳͻͰͲ;Ͷͽͪͽͪ;ͰΔͪ͵Βͳͫͳ;ͽͳ-
ͪͶͳͪͼͺͼͫͼͽͳ;Ͱͳ͵ͪͯͪͫ;ͯ;Ͱ͵ͷͼ͵ͳ;ͼͺͰͳͪͶͳͲͪͼͽ;ͺͪͼͽͪͬͯͪͼͰͪͷͻͪΒ;
ͳͻͳͽͳ ; Ͱ ͵Βͳ ͯͷͳͳͻͪΒ; Ϳ;͵ͳΒͪͷͪ tͯͰͼͭͷͲͭͪi ͇ͬͳ ͺͻͰͯͶͲͳ
ͯͯͪͽͳ ͺΒͷͬͳͷͪ
ͭͻͪΌͪͼ͵ͭͳͺͽͰͭͯͫͻͪ
͵ΒͳͼͰͼͬͰͬͳͰͳͳͽͰͲͳͬͳΒͰͳͻͰ;ͪͳͷͫͻͪͲͬͳͷͪͼͺͳ-
ͻͪͳΒͪͷͪ
ͳͷͪΒ;ͳͷͺͶͳ͵ͪͳΒͰͲͪͯͪͪΔͰͪͼͽͪͬͳ͵ͰͷͻͪͶͳͫͳͼͷͻͪͲͷͪͽͻͪͽͳͳͯͰͽͳͽͰͽͪͼ
ͽͪͬͳ͵ͪͳΔͰͭͬͪͲͪΔͪ;ͺͻͳͻͰΒͿͻͷͳ͇ͫͶͪͼͽͳ͵ΒͰͫͳͷͭͶͰͫͳͽͳͺͻͳͷͰͻͳͬͳͻͪͲͷͪ
ͽͻͪΔͪΒͰͼ;ͫͻͪͲͬͪΔͰͲͪͭͶͫͪͶͳͲͪͳΒ;ͳͫͻͪͲͬͪΔͰͺͬͰͲͪͼͳͽͰͭͻͪͳΒͷͽͰͶͭͳΒͪ
0ͫͻͪͲͬͪΔͰ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;ΒͰͼͽͰ͵Ͱͺͽ;ͻͪͲͬΒ;͵ΒͳͲͪͽͰͬͪͼ͵ͻ;ͽͳͳͲͬͪ
ͺͻͳͼͽ;ͺ;ͰΔ;ͼͻͳΒͰͽͪͳΒͷͪͼͳΒͪͶ;ͺͻͪͬͯ;ͳͰ͵Ͷ͵;ͯͻͱͳͬͼͽ
;ͼͬͰͽ;͵Βͳͺͼ-
ͽͪΒͰ ͼͬͰ ͷͪΔͳ Ͳͫͭ ͽͰͶͭͳΒͰ
ͺ;ͽͬͪΔͪ ͳ ͺͼͰͫ ͼͿͳͼͽͳͳͻͪͭ ͻͪͲ;ͷͰͬͪΔͪ ͺͻͫͶͰͷͪ
͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ
ͺͪͼͼͽͳͲͪͲͯͻͪͬΓͰͳͺͶͳͽͳ͵ͰͳͰ͵ͷͼ͵ͰͷͰΌ;Ͳͪͬͳͼͼͽͳ
ͪͼͬͰͰ
ͼͰͳͻͰͬͪͪͳͪͶͳͳͯͻͱͪͬͳͭͻͪͳͪ
͌ͺͻ͵ͼ ͵ͽͳ;ͳͻͪΒ ͪͺͰͽͼͽͳ ͵ ͼͺͰͳͿͳͳ ͯͰͿͳͳͳΒͪ ͭͶͫͪͶͭ ͫͻͪͲͬͪΔͪ
ͳͳͼͰͯͪͳͷͪͷͪͶͪͻͭ;ͷͰͪͽͪ͵Βͳͼ;ͬͪͷͶͳͽͭͺΒͷͪͳͽͰͻͪͳͪͶͳͲͷͪͳͶͳͺͻͰͽͺ-
ͼͽͪͬ͵ͰͯͷͳͪͽͼͽͳͲͪͺͪͯΔͪ͵ͭ͵;Ͷͽ;ͻͭͷͯͰͶ̸ͪ;ͽͻͳ͵ͪͽͼ;̸Ͷͳ̸ͫͯͳͳ̈́ͳͰͽ
͑;Ͷ "MJ"CEJ-ZOFUUF4IVMU[
ͼ;ͭͰͻͳ;ͯͪΒͰtͪΒͫΓͳͼͶ;ͪΒiͭͶͫͪͶͭͭͻͪΌͪͼ͵ͭ–
ͻͭͪͳͲͪͳΒͪ ͬͰͪͼͽͬͪͯͪͼͰͯͭͬͪͻͪΒ;ΕͰͪͯͻͰͼͳͻͪΒ;͵ͻͳͽͳͳͺͻͫͶͰͷͳ;ͼͬͰͽ;͵ͻͲͰ͵-
ͷͼ͵Ͱ
ͺͶͳͽͳ͵ͰͳͼͳΒͪͶͰͯͼͰ́Ͷͳ
͵ͪ͵ͽ͈ͪΒ͵ͽͬͻͯͳ
tͯͪΒͰͲͪͭͶͫͪͶͫͻͪͲͬͪΔͰ
;͵Ͷͳ͵ΒͰͽͫͻͪͲͬͪΔͰͲͪͭͶͫͪͶͳͲͪͷ
ͰͺͯͯͪͻͪͲ-
ͬͳΒͪͷͯͰͶͰͳͷͰͽͯͰ͵ΒͳΕͰ ͪͼͼͺͼͫͳͽͳ
;Ͱͳ͵Ͱͳͪͼͽͪͬͳ͵Ͱ
ͯͪͼͺͻͰͷ͵Ͱͺͽ;ͪͶͳ-
Ͳ;ΒͰͷ;ͳͬͰͻͲͪͶͳͪͽͳ͵ͳ͵ͪͻͪ͵ͽͰͻͼͬͰͽͪ;͵ͷͰͱͳͬͳͷ<> ͼͬͰͪͰͼ;ͯͫͳͰͼ;ͳͼͺͻͰͺͶͰ-
ͽͰͰ
ͳͫͻͪͲͬͪΔͰͷͻͪͫͳͽͳͺͻͳͲͪͽ͵ͪͯͰͻͭͪͼ͵ͭͳͲͯͻͪͬͭͺͻͰͼͪͺͻͷͰͪ;͵ΒͰͷ
ͷͶͪͯͳΓ;ͯͳͳͭͻͪΒ;ͪ͵ͽͳͬ;;Ͷͭ;;ͫͶͳ͵ͬͪΔ;ͼͺͼͽͬͰͰͫ;ͯ;Εͼͽͳi 1JLF
ͼͽͻ
̓ͬͰͻͲͪͳΒͪΒͰͯͬͳͽͪͶͭͲͪͪΒͪͲͪͻͪͲͶͳ͵ͬͪΔͰͭͶͫͪͶͳͲͪͳΒͰͯ͵ͻͼ͵;Ͷͽ;ͻͭͪͭͪ-
ͱͷ͇ͪͪͫͻͪͲͬͪͽͳ;Ͱͳ͵ͪͯͪͬͳͯͳͽΒͰͳͲͪͬͳͯΓͳͬͭ
Ͳͪͳͪͭͪͱͬͪͽͳͭͪ;ͺͻͰͼͳͷͪ
ͽͻͪͼͿͻͷͪͳΒͪͳͯ;ͫΓͰͷͻͪͲͷͳΓͪΔ;
ͺͺ;ͽͭͯͪͻͪͲ;ͷͰͳͼͬͪͽͳͲͪͺͪͯΔͪ͵;ͺͲͳͳΒ;
ͺͻͳͬͳͶͰͭͳΒͪ
͵ΒͪͼͰͰͼͽͻͰͿͶͰ͵ͽ;ΒͰͪͺͻͫͶͰͷͰͳͺͳͽͪΔͪͯͳͬͰͻͲͳͽͰͽͪ
ͷΕͳͳͺͻͪͬͯͰ
ͳͯͪ
ͪ͵ͽͭͪ͵ͻͰͰ͵ͪͳͽͰͻͪͶͳͲͪͳΒͳͯͭͬͻͼͽͳͺͬͰͲͪΒͼͽͷͺͻͳͬͳͶͰͭͳΒͷ.
́ͼͽͻͪͱͳͬͪ͵ͪ ͲͪΒͰͯͳͪ ͷͱͰ ͺͷΕͳ ͽͬͻͳͷͪ ͺͶͳͽͳ͵Ͱ ͯͪ ͳͿͻͷͳͼͪ ͯͶ;;Β;
ͭͶͫͪͶͳͲͪͳΒͳ
ͪͼͽͪͬͳͳͫͻͪͲͬͪΔ;ͳͺͻͳͺͻͰͷͳͪͼͽͪͬͳ͵ͪ;ͪ͵ͪͯͰͷͼ͵Βͫ;ͳ͈ͻͬ
ͬͪͱ
ΒͰͯͪͼͰͺͳ;ͻͰͪͶͼͽͳͭͶͫͪͶͳͲͪͳΒͰ ͳͷͪͳͷͭ
ͳΔͳͬ;ͽͳͪΒͪ͵ͶͰ
ͪͼͽͪͬͳ͵Ͱͳ
ͫͻͪͲͬͪΔͰͪͼͽͪͬͳ͵ͪ
͵ͪͳͯͪͼͰͺͷͭͰͺͻͪ͵ͽͳͪͻͳͷͪͯͪͻͪͲͬͳΒ;ͯ;ͫΓͰͻͪͲ;ͷͰͬͪΔͰͳͺͽ-
ͺ;ͳΒͰͼͬͪͽͪΔͰΔͳͷͪ̽ͻ;ͭ
͵ͻͪΒΔͰ͵ͻͳͽͳΒͰͯͪͼͰ͵Ͱͺͽ;ͪͶͳͲ;Β;ͺͻͫͶͰͷͳ͵ΒͳͳͲͬͳ
ͻ;ͳͲͬͳͻͰͪͶͼͽͳͳͻͪͲͬͳΒ;ͽͰͻͳΒͼ͵ͰͺͻͰͽͺͼͽͪͬ͵Ͱ͵ͻͳͼͰͽͬͻͳͷͪͺͶͳͽͳ͵ͪ
ͪͶͳͳͺͻͪ
͵ͽͳͪͻͳͷͪ
ͯͪ;ͪͺͻͰͯͰͳͺͻͳͷͰͰͰͿͳ͵ͪͼͰͪͼͽͪͬͰͺͻͪ͵ͼͰ͋ͻͰΕͰ
ͰͺͯΒͰͯͪͼͰͰͷͺͳ
ͻͳΒͼ͵ͳͺͽͬͻͯͰͬͳ͵ͰͺͽͳͳͺͻͰͽͺͼͽͪͬ͵Ͱ͵ͪ͵ͫͳͼͰͺͽͰͳΒͪͶͽͰͽͰͺͼͶͰͯͳͰͺͶͳ
ͽͳ͵ͳͯͶ;͵ͪͷͭͶͰ;ͫͶͪͱͳͽͳ
307
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͬͰͼ;͵ͫΓͰͰͺͰͻͼͺͰ͵ͽͳͬͰ
;ͺͼͶͰͯΔͳͰ͵Ͷͳ͵ͯͰͼͰͽͳͪͭͯͳͪ
ͼ;ͳͶͰͼ;ͼͰ;ͪͷͰ
ͻͳͯͪ͵Ͱͺͽ;ͪͶͳͲ;Β;ͻͰͪͶͼͽͳͭͶͫͪͶͳͲͪͳΒͰͳͻͰͶͰͬͪͽͰͺͻͫͶͰͷͰͫͻͪͲͬͪΔͪ͊ͬͪ͵ͪͯ
Δͳ
ͳͶͳͫͰ
ͺͻͰͯͶͪͭͪͶͪ ΒͰͳͺ;ͯͳͶͪͻͪͲͶͳͳͽͪͻͰͰΔͪ ͬͳͺͻͫͶͰͷͪ 5PSSFT
͇ͬͰ
ͺͰͻͼͺͰ͵ͽͳͬͰ;ͯͳͼͪͱF
ͪͶͳͻͪͲͶͳͳͽͰͳͷͺͶͳ͵ͪͳΒͰͲͪͺͻͷͰͰ;ͪͼͽͪͬͳͳͫ;ͳͪͼͽͪͬ-
ͳ͵ͪ
ͳͼͬͪ͵ͪͯΔͳͼ;ͪͬͪͼͰͼͻͪͼͽ;ΕͷͯͳͬͰͻͼͳͿͳ͵ͪͳΒͷ;ͳͳͪ
͵ΒͪΒͰͯͰͶͷͺͼͶͰͯͳ
ͪͭͶͫͪͶͳͲͬͪͰͰ͵ͷͳΒͰ̓ͻͳͼͽͰΕͳͼͰͻͪͲͶͳͳͽͳͷͳͲͬͻͳͷͪ
ͺͻͳͬͶͪͰΔͰͷͳͶͪ͵ͼͰ͵ͻͳ
ͼͽͰΕͳΒͰͿͽͳͷͻͪͯͷͼͪͭͷ
;ͼͽͪͶΒͺͽͻͪͲͳͲͪͺͽͰͳΒͪͶͳͷͽͻͱͳͽͳͷͪ;ͼͬͰͽ;
ͭͶ-
ͫͪͶͪͰ͵ͷͳΒͪͯͺͻͳͼͳͺͬͰΕͪΔ;ͷͳͭͻͪͳΒͪͳͲͼͳͻͷͪͳ;ͫͭͪͽͳΒͰͫͶͪͼͽͳ
ͳͲͻ;ͻͪͶ-
ͳ;ͭͻͪͯͼ͵Ͱ ͫͶͪͼͽͳ
ͳͳͲͲͰͷͪΓͪ;ͻͪͲͬΒ; ; Ͱ ͵ΒͰ ͼ;ͻͪͲͬͳΒͰͰ (BSDJBFUBM
͇ͬͰ
ͷͳͭͻͪͳΒͰ͵ͻͰͳͻͪΒ;ͳͳͽͰͲͳͿͳ͵;Β;͵;Ͷͽ;ͻ;
ͻͪͼ;ͳͼͳͰ͵ͷͼ͵;ͻͪͲͶͳͳͽͼͽͺͺ;Ͷͪ-
ͳΒͰ;Ͱͳ͵ͪ;ͷͭͳͷͲͰͷΓͪͷͪ
ͽͯͪΓͰ͵ͷͺͶͳ͵;ΒͰͯͭͬͻͼͽ͵Ͷͼ͵ͳͼͳͼͽͰͷͪͯͪͺͻͳͺ-
ͻͰͷͰͼͬΒͰ;Ͱͳ͵ͰQSPFUDPOUSB ͭͶͫͪͶͳͲͪͳΒͰ #BOLT
͈ͻͬͪ ΒͰ Ͱ͵ͷͼ͵ͳ ͳͷͺͰͻͪͽͳͬͪ ͺͰͻͼͺͰ͵ͽͳͬͪ ;IBP
̀ͪͼͽ;ͺͳͳ ͬͪ͵ͬͭ ͺͭͶͰͯͪ
ͭͰͰͻͪͶͺͻͰͽͺͼͽͪͬΓͪΒ;ͯͪ͵ͷͺͰͽͰͽͳͬͼͽ;ͭͶͫͪͶΒͰ͵ͷͳΒͳͺͼͽΒͪͬͪ;͵ͪͺͪͳͽͰͽ;ͯͪ
ͻͪͲͬͳΒͪͳͬͪͽͳͬͰͺͻͳͲͬͯͰ͵Βͳͷͭ;ͫͳͽͳͪͷͰΔͰͳͳͻ͵ͷͻͪͼͺ;͵Ͳ;ͷͰͪͽͪͲͪͽͳͷ
ͺͻͪΕͳͰͿͳ͵ͪͼͰͪͳͰͯͪͼͰͶͳͻͪΒ;
ͯͳͼͽͻͳͫ;ͳͻͪΒ;ͳ͵ͻͳͼͽͰͻͰͼ;ͻͼͳͳͺ;ͯͳͽͳͯͭ-
ͬͪͻͪΒ;ΕͰͰͿͳ͵ͪͼͰ ;ͼͶ;ͭͰͲͪͽͪ͵ͬͰ ͺͻͳͲͬͯͰͳͺͻͳͲͬͯΔ;
ͳͽͻͱͳͽͰͳͻͷͼͬͰͽͪ 4QSJOH
1998).
̽ͪ ͫͳ ͼͰ ͽͪ͵ͷͳͳͶͳ ; ͭͶͫͪͶΒ ͪͻͰͳ
Ͳͪ ͪͳΒͰ ΒͰ Ͱͺͯ ͯͪ ͻͪͲͬͳΒͪΒ; ͬͰ ͳͯͰΒͰ ͳ
ͻͰͪͬͪΒ;ͺͻͫͶͰͷͰ;ͼͺͰ
ͼͪͻͪΌ;Β;ͳ͵ͷ;ͳͳͻͪΒ;ͼͯͻ;ͭͳͷͪͰͿͳ͵ͪͼ
͵ͪͳͯͪͼͰͺͻͳͶͪͭ-
ΌͪͬͪΒ; ͳ Ϳ;͵ͳͳ; ͿͶͰ͵ͼͳͫͳͶ ; ͻͪͲͶͳͳͽͳͷ ͵ͽͰ͵ͼͽͳͷͪ ͳ ͵ͻ;ͱͰΔͳͷͪ 4USPNRVJTU
2002). ͌ͽͪ͵ͬΒͷͳͼͳΒͳͪΒͫͳͽͳΒͪΒͰͺͽͻͰͫͪͯͪͼͰͻͪͲͬͳΒ;ͼͪͼͬͳͷͯͻͰΌͰͰͬͻͼͽͰͼͺͰͳΒͪͶͳͲͬͪ-
ͳͲͪΔͪ
ͬͰͽͳͪͳͬͻͰͯͼͽͳͻͪͯͪͭͪͱͬͪͳͺΒͰͯͳͪͪͳͭͻ;ͺͪ͋ͺͯͻͪͲ;ͷͰͬͪͪ;͵Ͱ
ͷͪͽͰͷͪͽͳ͵; ͳ ͽͰͶ͵; ͺͳͼͷͰͼͽ ͵ͷͺͰͽͰͳΒͰ ͷ;ͶͽͳΒͰͲͳ͵Ͱ ͵ͷ;ͳ͵ͪͳΒͰ ͻͪͶͰ ͳ
ͳͽͪͶͪ͵Ͱ
ͼͺͻͰͷͼͽͳͼͺͼͫͼͽͯͪͼͰͻͪͲ;ͷͰΒ;ͻͪͲͶͳͳͽͰ͵;Ͷͽ;ͻͰͳͳͼ͵ͻͳͼͽͳͽͪ͵ͬͲͪΔͰ
ͲͪͻͪͯͲͪͻͪͲͶͳͳͽͳͷͺΒͰͯͳͳͷͪ -POHWJFX'PVOEBUJPO
́Ͳ ͬͰ ͺͰͻͼͺͰ͵ͽͳͬͰ ͺͼͷͪͽͻͪΒ;Εͳ
ΒͰͯͪ ͯ ͪΒͬͪͱͳΒͳ ͯͭͬͻͼͽͳ ͪͼͽͪͬͳ͵ͪ ΒͰͼͽͰ
ͺͻͰͷͳͽͳͫ;ͯ;Ε;ͻͪͯ;ͼͪͭ;ͪͬͰͯͰͳͷ͵ͬͪͶͳͽͰͽͳͷͪ ͵ͷͺͰͽͰͳΒͪͷͪ
ͅͰΌ;ͽͳͷ
ͪͼͽͪͬͳͳ
ͼͰͬͳͯͰ͵ͪͼͶͪͫͺͻͳͺͻͰͷΓͰͳͯͪͼͽͬͪͻͰͳͼ;ͼͻͰͽ;ͼͰͼͬͳͷͯͭͬͻͼͽͳͷͪ 5BUUP
̓ͪͺͼͶͰͯͳͪ
ͪͷͫͳͳͲͳ͵;ͻͳ͵;Ͷ;ͷͳͳͪͼͽͪͬͳͼͽͪͯͪͻͯͳ
ͼͳͼͽͰͷͺͻͰͪͳͬͻͰͯͬͪΔͪ
͵ͪͳͺͻͭͻͪͷͳͺͻͿͰͼͳͪͶͭͻͪͲͬΒͪ;ͼͺͼͽͪͬΓͰͳͼ;ͳͳͷͺͶͰͷͰͽͳͻͪͳͯͪͫͳͽͻͪͼͿͻ-
ͷͳͼͪͶͳͪͼͽͪͬ;ͺͻͪ͵ͼ;
ͯͪͼͰͺͻͳͶͪͭͯͳͼͽͪͯͪͻͯͳͲͪͳΒͳ;ͺͻͯ;͵ͳΒͳͳͺͻͳͲͬͯͳͷͺͻͰ-
ͼͳͷͪ .FSSZGJFME
5BUUP
ͅͰΌ;ͽͳͷ
ͬͰͺͻͷͰͰͳͼ;ͳͼͽͻͪͱͰͰͺͪͱΓͳͬ
ͺͪͺͻͰͽͺ-
ͼͽͪͬ͵Ͱ ͼͪͳΔͰͰ ͰͿͳ͵ͪͼΒͪͼͽͪͬͳͳ;ͰΔ; ;ͬͰͲͳͼͬͷͺͰͻͼͺͰ͵ͽͳͬͷͳͼ;; ͺͽ;ͼͽͳ
ͳͼͺͳͽͪͰ %FMBOETIJSF1FUSPTLZ
-PPNJT
3PESJHF[5JMMNBO
̀ͪͻͪͲͶͳ͵;ͳ͵ͪ͵ͽͻͪͼͽͰ͵ͷͼ͵-ͳͷͺͰͻͪͽͳͬΒͺͰͻͼͺͰ͵ͽͳͬͳͼͽΒͳͺͰͻͼͺͰ͵ͽͳͬͪ͵ͻͳ
ͽͳ͵ͭͽͺͻͪ
ͺ͵ΒΒͼͰͭͶͫͪͶͳͲͪͳΒͪͼͬͪͽͪ ͬͳͯͳ
͵ͪͻͰͲ;ͶͽͪͽͺͶͳͽͳ͵ͳͳͺͼͶͬͳ
ͯͶ;͵ͪ ͯͪ ͼͰ ͺͷͭͰ ͷ;ͶͽͳͪͳͪͶͳͷ ͵ͻͺͻͪͳΒͪͷͪ ͯͪ ͼͽͬͪͻ;Β; ͷͪ͵ͼͳͷͪͶͰ ͺͻͿͳͽͰ
308
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
#VSCVMFT5PSSFT
̻ͶͫͪͶͳ͵ͪͺͳͽͪͶͳͲͪͷͼͰͬͳͯͳ͵ͪͻͰͯ;͵ͬͪΔͰͪͳͪͶͳͫͻͪͲ-
ͬͳͼͳͼͽͰͷͪͪ ͺͻͼͽͳͼ;ͺͼͰ͵ͽͻ ͼͬΒͳͰ͵ͷͳΒͪ
ͽΒͰͯͰͶͰͼͪͭͶͰͯͳͬ; ͫͰͯ;ͷͳͶͳ-
ͳͷͪ Γ;ͯͳ ; ͰͶͷ ͼͬͰͽ; "QQMF
.D-BSFO 'BSBINBOEQVS
́Ͳ ͬͰ ͺͰͻͼͺͰ͵ͽͳͬͰ
ͪΒͬͪͱͳΒͳͲͪͯͪͳͪͳͪͶͳ͵Ͷͼ͵ͳ ͼͳͼͽͰͷͪΒͰͼ;ͯͪͺͻͳͺͻͰͷͰͭͻͪΌͪͰͯͪ ͫ;ͯ; ͺͻͳͬͻ-
ͱͰͳ ͳ ͺͼͬͰΕͰͳ ͼͳΒͪͶΒ ͺͻͪͬͯͳ ͳ Γ;ͯͼ͵ͳͷ ͺͻͪͬͳͷͪ ͯͪ ͼͽͰ͵; ͳ ;ͼͬΒͰ ͵ͻͳͽͳ͵;
ͼͪͷ
ͼͬͰͼͽ
ͰͺͯͪͲͪΔͪͳͬͰͽͳͰͲͪͪ͵ͽͳͬ;ͰͼͽͬͬͪΔͰ;ͯͰͷ͵ͻͪͽͼ͵ͳͷͺͻͰͼͳͷͪ
͵ͪͳͯͪͳͲͭͻͪΌ;Β;ͼͶͳͯͪͻͼͽͲͪͽͺͻͭͶͫͪͶͷ͵ͪͺͳͽͪͶͳͲͷ; (JSPVY
̽ͪͫͳͺ;ͪͬͪͶͳͭͶͫͪͶͷ͵ͪͺͳͽͪͶͳͲͷ;
ͪͼͽͪͬͳͳͫͳͽͻͰͫͪͶͯͪͫ;ͯ;ͺͻͳͺͻͰͷΓͰͳ
ͯͪͫ;ͯ;ΒͪͬͳͳͽͰͶͰ͵ͽ;ͪͶͳ ͵Βͳͺ͵ͪͲ;Β;ͷͻͪͶ;ͬͳͲͳΒ;
ͯͰͷͼͽͻͳͻͪΒ;ͻͪͫͻͼͽͳͺͼͰͯ;Β;
ͪͪͶͳͽͳ͵ͻ;ΌͰ(ͪͶͪͽ͵Ͱ) ͯͪͫͳͷͭͶͳͯͪͿͻͷͳͻͪΒ;ͫ;ͯ;ΕͰͭͻͪΌͪͰͯͪͫ;ͯ;;Ͱͼͳͳ;͵ͻͳͽͳ-
͵ΒͯͰͷ͵ͻͪͽͳΒͳ #BUFT
'SFJSF
(JSPVY.D-BSFO
.D-BSFO'BSBINBOEQVS
͆ͪͼͽͪͬͳͳ ͫͳ ͽͻͰͫͪͶ ͯͪ ͻͪͲ;ͷͰΒ; ͵ͪ͵ ͳͻͰ ͼͳΒͪͶͰ ͼͪͭͰ ;ͽͳ; ͪ ͵ͶͬͪΔͰ
͵Ͷͼͽͬͳ͵;ͻͳ͵;Ͷ;ͷͯͪͺͬͰͲ;Β;ͼͬΒͰͪͼͽͪͬͰͺͻͪ͵ͼͰͼͽͳͷ͵ͪ͵ͼͰͷΕ͵ͻͳͼͽͳ;ͳͻΒ
ͯͻ;ͽͬͰΒͲͪΒͰͯͳͳ͵ͪͳͯͪͼͽͬͪͻ;Β;ͺͽͻͰͫͰͳͲͪͯͬΓͪͬͪΒ;ͳͽͰͻͰͼͰͷͪͻͭͳͪͶͳͲͬͪͳ
ͺΒͰͯͳͪͪͳͺͽͶͪͰͳͭͻ;ͺͪ– ͯͪͼͬͰͷ;ͽͷͰ ͯͪΒ;ͰͽͻͪͶͷͰͼͽ;ͼͬΒͳͷͪͼͽͪͬͳͷͺͻͪ͵-
ͼͪͷͪ .D-BSFO'BSBINBOEQVS
͇ͫͻͪͲͬͪΔͰ ͳͪ͵ͪͯͰͷͼ͵ͪ ͫ;͵ͪͪͼͽͪͬͳ͵ͪ
ͲͪͲͪͼͽ;ͺ-
ͳ͵ͰͺͰͻͼͺͰ͵ͽͳͬͰ͵ͻͳͽͳ͵ͭͽͺͻͪ
ΒͰͼ;ͯͰͳͻͰͭ ͻͰͬͶ;ͳͪͻͭͺ͵ͻͰͽͪ ͵Βͳͫͳͷͻͪ
ͫͳͽͳͼͰͽΓͳͬͪͻͪͲͶͳͳͽͼͽͳ;ͼͳΒͪͶͳͷͳͺͶͳͽͳ͵ͳͷͳͽͰͻͰͼͳͷͪ
͵ͪͳͪͺͽͻͰͫͰͻͪͲ-
Ͷͳͳͽͳ͵ͼͽͳͽ;Ͱͪͽͪ
ͺͼͰͫͳ͵Βͳͼ;ͼͳͻͷͪͳͳͳͶͳͰͳͭͻͪΌͪͼ͵ͳͺͻͪͬͪ
(BateT
,VNBTIJSP
̓;ͻͳ͵;Ͷ;ͷͳͳͼͽͻ;͵ͳΒͪ ;ͪ͵ͪͯͰͷͼ͵Β ͫ;ͳͪͼͽͪͬͳ͵ͪͽͻͰ-
ͫͪͶͫͳͯͪͫ;ͯ;Ϳ͵;ͼͳͻͪͳͪͺͷΕͫ;ͯ;ΕͳͷͪͼͽͪͬͳͳͷͪͯͪͻͪͲͬͳΒ;͵ͪͺͪͳͽͰͽͰͯͪͳͲͪͲͳ-
ͬͪΒ; ͳ ͼͽͬͪͻͪΒ; ͺͻͷͰͰ ; ͼͬΒͳͷ ͵;Ͷͽ;ͻͶ͵ͳ ͳ Ͷͳͭͬͳͼͽͳ͵ͳ ͵ͷͺͶͰ͵ͼͳͷ ;ͳͳͪͷͪ,
͵ͻͳͼͽͰΕͳͼͬΒͪ͵ͻͳͽͳ͵ͪ ͺͰͻͼͪͶͪ
ͳͺͻͿͰͼͳͪͶͪͲͪΔͪͲͪΒͰͯͼͳͷͲͪΔͳͷͪ͵Βͪ
ͼͽͳ; ͯͫͳΒͪΒ;
ͯͼͬΒͳ;Ͱͳ͵ͪ #BMM
͈ͰͻͼͺͰ͵ͽͳͬͪͰ͵ͷͼ͵ͭͳͷͺͰͻͪͽͳͬͪ ͺͫͻͪͶͪΒͰͼͪͱ;ͺͶͳͽͳ͵;ͳͺͻͪͬ;ͺͯͻ͵;ͼ
ͻͰͿͻͷͪͷͪ ͵;ͻͳ͵;Ͷ;ͷͪ
ͬͻͰͯͬͪΔͪ
ͪͼͽͪͬͰ ͳ ͪͼͽͪͬͳ͵ͪ
͵ΒͰ ͼͽͪͯͪͻͯͳͲ;ΒͰ ͽ ;Ͱ-
ͳͳͽͻͰͫͪͯͪͲͪΒ;
͵ͪ͵ͯͪ;Ͱ
͵ͪ͵ͯͪͪͼͽͪͬͳͳͺͻͰΔ;Β;ͺͼͽͳͭ;Εͪ;Ͱͳ͵ͪ
ͳ͵ͪ͵ͫͳ
ͪͼͽͪͬͳͳͽͻͰͫͪͶͯͪͼͰͺͻͳͺͻͰͷͪΒ; /BUJPOBM#PBSEGPS1SPGFTTJPOBM5FBDIJOH4UBOEBSET
́ͺͪ͵
ͬͪ͵ͬͰͻͰͿͻͷͰ
ͳͪ͵;ͽͳͪΒͰ
ͽͪ͵ΌͰͼͰͼ;ͪͬͪΒ;ͼͪͳͲͪͲͬͳͷ͇ͪͬͪ͵ͬͰͻͰͿͻͷͰͼ;ͯͪ-
ͻͪΒ;ͼͰͼͶ͵ͪͶͷ͵ͽͻͶͷ͵Ͷͼ͵ͳͷͰͪΘͷͰͪͽͪ
ͿͳͪͼͳΒͪͳ͵;ͻͳ͵;Ͷ;ͷͪ
͵ͪͳͼͳͯͳ-
ͬͳͯ;ͪͶͳͲͬͪͳͷ ͪͼͽͪͬͳͷ ͻͷͪͷͪ ͵ΒͰ ͼ; ;͵ͻͰΔͰͰ ; ͼͳͶ͵ͳͷ
ͺͶͳͽͳ͵ͳͷ ͳ Ͱ͵-
ͷͼ͵ͳͷ͵;Ͷͽ;ͻͪͷͪ %FMBOETIFSF 1FUSPTLZ
͑ͽͪͬͳͰ
ͬͰ ͻͰͿͻͷͰͼ; ;͵ͿͶͳ͵ͽ;ͼ
ͬͻͼͽͪͷͪ ͻͰͼͺͲͳͬͭ ;ͰΔͪ
ͺ;Ͳͯͪͭ ͳ Ͱͺͯͭ Ͳͪ ͺ;ͪͬͪΔͰ ͳ ͪͼͽͪͬ; ͼ ͻͪͲͶͳͳͽͳͷ
;Ͱͳͳͷͪ͋ͪ͵ͬͰͪͼͽͪͬͰͺͻͪ͵ͼͰͲͪͼͬͪͰͼ;ͪͯ;ͫ͵ͷͪͼͽͪͬͳ͵ͷͻͪͲ;ͷͰͬͪΔ;͵ͪͻͪ͵-
ͽͰͻͳͼͽͳ͵ͪ ;Ͱͳ͵ͪ ͵ͪ ͳͯͳͬͳͯ;ͪͶͼͽͳͷͪ ͼ ͺͼͰͫͳͷ ͵;Ͷͽ;ͻͶ͵ͳͷ
ͻͪͼͳͷ
ΒͰͲͳ͵ͳͷ ͳ
ͼͳͰ͵ͷͼ͵ͳͷͼͬͪͷͪ
͵ͽͰ͵ͼͽͳͷͪͳͽͻͪͯͳͳΒͪͷͪ͵Βͳ;ͽͳ;ͳͪ;ͰΔͰͳͪͺͯ;ͪ-
ͬͪΔͰ (BZ
-BETPO-#JMMJOHT
͇ͫͻͪͲͬͪΔͰͳͫ;͵ͪͪͼͽͪͬͳ͵ͪͲͪͯͳͬͰͻͲͳͽͰͽͳͷͺͶͳͳ-
ͻͪΒ;ͺͪͱΓͳͬͼͰͶͰ͵ͽͳͻͪΔͰ͵ͪͯͳͯͪͽͪͳͼͽͻ;͵ͽ;ͻͳͻͪΔͰΔͳͬͭͪͼͽͪͬͭͳͼ͵;ͼͽͬͪͲͪͫͶͳͱͰ
309
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͽͰͲͳͬͳΒͰ
͵ͽͪ͵ͽͰͼ͵ͽͰ͵ͼͽͳͷͪ CBDLHSPVOET
;Ͱͳ͵ͪ
͵ͪͳ͵Ͷͪ
ͲͪΒͰͯͳͰͳͺͻ-
ͯͳͪ (BSDJBFUBM
-BETPO-Billings, 1999).
͌ͽͳͪΒ ͺͰͻͼͺͰ͵ͽͳͬͰ͵ͻͳͽͳ͵ͭͽͺͻͪͪ͵ͳͺͳͻͪΔͰͫͻͪͲͬͳͺͶͳͽͳ͵ͪͳͺͻͪ͵ͼͳ
ͫͳΒͰͭͻͪͳͰ͇ͬͪͺͰͻͼͺͰ͵ͽͳͬͪͳͷͪͶͪΒͰͷͳͳͷͪͶͳ;ͽͳͪΒ;ͫͶͳ͵ͬͪΔ;ͺͼͽΒͰΕͳͺͶͳ-
ͽͳ͵ͪ ; ͬͰͲͳ ͼ ͵;ͻͳ͵;Ͷ;ͷͷ
ͪͼͽͪͬͰ ͳ ͫͻͪͲͬͪΔͪ ͪͼͽͪͬͳ͵ͪ ͊ͪ ͼͬΒͷ ͻͰͬͶ;ͳͪͻͷ
ͪͭͰͯͷͻͰͿͻͷͰͪͼͽͪͬͰͳͫ;͵Ͱ ͫͻͪͲͬͪΔͪ
ͪͼͽͪͬͳ͵ͪ
ͪͳΒͰ;ͼͺͰͶͪͯͪͫͰͲͫͰͯͳͺͶͳ-
ͽͳ͵; ͺͯͻ͵;ͼͪͱͳͳͽͰͻͰͼͳͭͻ;ͺͪ͵ΒͰͯͷͳͳͻͪΒ; ;ͺͼͽΒͰΕͳͷͺͶͳͽͳ͵ͳͷͼͳͼͽͰ-
ͷͳͷͪ ,VNBTIJSP
͊ͽͭͪ
ͺͺ;ͶͪͻͰͳͺͶͳͽͳ͵ͳͪ͵ͽͳͬͰ
;ΒͰͯͳΔͰͰͼͪͭͰͷͰΌ;ͻͪͲͶͳͳ-
ͽͳͷͷͪͻͭͳͪͶͳͲͬͪͳͷͭͻ;ͺͪͷͪͫͳΕͰͰͺͯͰͯͪͫͳͫͪͶͪͼͳͻͪͶͰͷΕ;ͺͼͽΒͰΕͰͷͼͳͼͽͰͷ;
ͅͰΌ;ͽͳͷ
ͬͳͳͳͳͰͼͽͳͷͪΒ;ͼ;ͺͻͽͼͽͪͬΓͰͰ ͵ͿͶͳ͵ͽͰ
ͳͽͰͻͰͼͰ ;ͭͶͫͪͶͳͲͬͪΒ
Ͱ͵ͷͳΒͳ
ͽ;ΒͰͯͳΔͰΔͰͳΒͰͯͳͼͽͬͳͳͽͰ͵ͼͽͬͪͻͳͬͳͷ͠ͰͯͳͫͳͷͭͶͳͯͪͺͻͰͺͲͪΒ;
ͻͪͯ;ͳͷͳͭͻͪͳΒ;͵ͪͻͰͲ;ͶͽͪͽͺͻͰͼͳΒͰ
ͯ͵ͫͳͯͻ;ͭͳͷͭͶͳͯͫͻͬΓ;ͳͷͳͭͻͪͳΒ;ͬͳͯͰͽͳ
͵ͪͺͻͳͶͳ͵;ͲͪͼͳΒͪͶ;ͷͫͳͶͼͽ 0HCV
0HCV4JNPOT
́ͼͽͻͪͱͳͬͪΔͪ͵Βͪ ͺͯͻͱͪͬͪΒ;ͫͳͶͺͰͻͼͺͰ͵ͽͳͬ; Ͱ͵ͷͼ͵ͭͳͷͺͰͻͪͽͳͬͪ
ͫͳͶͺͰͻͼͺͰ͵-
ͽͳͬ;͵ͻͳͽͳ͵ͭͽͺͻͪͰͯͬΓͼ;ͻͪͲͬͳΒͰ͇ͪͫͰͺͰͻͼͺͰ͵ͽͳͬͰͼ;ͽ;ͷͪͰͰͪͼͬ;ͭͻͪ-
ͳͰͭͺͼͷͪͽͻͪΔͪ
;ͳΒͰͷͿ͵;ͼ;ͼ;ͫͳͶͳͭͶͫͪͶͳͲͪͳΒͪͳΔͰ;ͽͳͪΒͪͫͻͪͲͬͪΔͰ
ͪͼ-
ͽͪͬ;ͳͫͻͪͲͬͪΔͰͪͼͽͪͬͳ͵ͪ̀ͪͼͽ;ͺͳͳͺͰͻͼͺͰ͵ͽͳͬͰͰ͵ͷͼ͵ͭͳͷͺͰͻͪͽͳͬͪ͵ͪͺͳͽͪͶͳͲ-
ͬͪͳͼ;ͪ ͺͽͻͰͫͪͷͪͲͪ͵ͷͺͰͽͰͽͳͬͷͻͪͯͷ ͼͪͭͷͳͲͪͼͳͬͪΒ;ͼͬΒͰͪͭͰͯͰͻͰͿͻͷͳͪ
ͫͰͳͿͳͽͳͷͪͫ;͵Ͱͳͫ;ͪͬͪΔͪͬͪ͵ͬͰͻͪͯͰͼͪͭͰ
ͯ͵ͰͼͽͰ;ͼͺͰͬͪΒ;ͯͪͺͻͰͺͲͪΒ;ͺͽͰ-
ͳΒͪͶͯͰͬͪͼͽͳͻͪΒ;ΕͰ͵ͼͰ͵ͬͰͰͭͶͫͪͶͳͲͪͳΒͰͪͯͻ;ͽͬ
͵;Ͷͽ;ͻ;ͳͽͻͪͯͳͳΒ;̽͵ͺͪͱ-
Γͳͬ ͺͼͷͪͽͻͪΒ; ͺͪͽΔ; ͵Β; ͭͶͫͪͶͳͲͪͳΒͪ ͳͲͪͲͳͬͪ ͷͪͻͭͳͪͶͳͲͬͪͳͷ ͭͻ;ͺͪͷͪ
Ͳͪͼͽ;ͺͳͳ
ͺͰͻͼͺͰ͵ͽͳͬͰ͵ͻͳͽͳ͵ͭͽͺͻͪͰͼͽͰ;ͼͺͰͬͪΒ;ͯͪͺͻͰͺͲͪΒ;ͯͪͭͶͫͪͶͳͲͪͳΒͪͷͱͰͫͳͽͳ
ͼ;ͽͳͼ͵ͳͯͪͺͫΓͪͱͳͬͽͰͷͳͶͳͪΓ;ͯͳͳͯͪͽͼͰͯͰͪͬͪͪΒͰͯͷͷͰͼͽ;ͳ;ΒͰͯ-
ΒͲͰͷΓͳ ΒͰͼͽͰ ͵ͷͺͶͳ͵ͬͪ (JOUSJDBUFMZ
ͺͬͰͲͪ ͼͽͳͷͽͪ ͼͰͯͰͪͬͪ;ͯͻ;ͭͳͷͷͰͼͽͳͷͪͳ
ͲͰͷΓͪͷͪ̓ͪͽΒͰͪͅΒ͵Ͷ̾ͺͶͳͼͽͪ͵ͪ
ͬͪ͵ͬͪͼͳͽ;ͪͳΒͪͳͬͳͯͼͳΒͰͼ;ͬͰͷͪͬͪͱͪͯͰ
ͻͰͪͶͳͽͰͽͪͭͶͫͪͶͳͲͪͳΒͰͳͽͻͰͫͪͶͫͳͯͪͼͰͻͪͲͷͽͻͰͬͰͷͪͲͫͳΓ;ͲͪͺͳΔͪΔ;
ͻͪͲͬΒ;ͳ
ͳͷͺͶͰͷͰͽͪͳΒͳͫͳͶ͵ΒͰͻͰͿͻͷͼ͵ͰͪͭͰͯͰ "QQMF
ͭͅͰͯͺͻͰͽͺͼͽͪͬ͵ͳͪ͵ΒͳͷͪͼͰͲͪͼͳͬͪΒ;ͺͶͳͽͳ͵ͰͳͻͰͿͻͷͼ͵ͰͳͳͳΒͪͽͳͬͰͲͪͼͶ;-
ͱ;Β;ͯͪΓͪͳͼͺͳͽͳͬͪΔͪ
ͪͻͽͳ͵;ͶͪͳΒͰͳͬͰͻͳͿͳ͵ͪͳΒͰ
ͽͪ͵ͯͪͫͳͼͰͼͬͰͲͪΔͪ ͼͬͪͲͪ
Δͪ
ͷͭͶͰ ͻͪͲͬͳΒͪͽͳ ; ͬͯͳ ͵ͼͽͻ;͵ͳΒͰ ͳ ͳͷͺͶͰͷͰͽͪͳΒͰ ͺͶͳͽͳ͵Ͱ ͳ ͺͻͪ͵ͼͰ ͺͬͰͲͪͰ ͼ
ͭͶͫͪͶͳͲͪͳΒͷ $VCBO
͆ͪͺͻͳͷͰͻ
ͳͲͺͰͻͼͺͰ͵ͽͳͬͰͰ͵ͷͼ͵ͭͳͷͺͰͻͪͽͳͬͪ
ͺͻͰͽͺͼͽͪ-
ͬ͵ͪͯͪ;ͼͺͼͽͪͬΓͰͳͼͽͪͯͪͻͯͳ͵;ͻͳ͵;Ͷ;ͷͪͳͼͳͼͽͰͷͪͬͻͰͯͬͪΔͪͷͭ;ͬͯͳͽͳ͵ͪ͵ͬͪͶͳͽͰͽͳ-
ΒΒͪͼͽͪͬͳͳͬͳͳͷͺͼͽͳͭ;Εͳͷͪ;Ͱͳ͵ͪͳΒͰ;ͺͽͺ;ͼͽͳͺͽ͵ͻͰͺΓͰͪ͊Ͷͳ
ͳͲͺͰͻ-
ͼͺͰ͵ͽͳͬͰ͵ͻͳͽͳ͵ͭͽͺͻͪ
ͺͼͶͰͯͳͰͻͰͬͶ;ͳͪͻͳͺͻͭͻͪͷͪͲͪͪͼͽͪͬͳ͵Ͱͳ;ͰΔͰ;Ͱ-
ͳ͵ͪͳͼ;ͯͬΓͯͫͻͳ;ͼͺͰͪͻͽͳ͵;Ͷͳͼͪͳ
͋Ͱͱͪ͵ΒͰ
ͷͪͯͪͰͺͯͪ
Ͳͪͯͪͽͪ͵ͻͪͲͬͳͽͳͽͰͷͰΓͳ͵ͻͰͳͽͻͪͲ;ͷͰͬͪΔͰ;ͽͳͪΒͪͭͶͫͪ-
ͶͳͲͪͳΒͰͳ͵Ͱͺͽ;ͪͶͳͲͬͪͽͳͺͽͻͰͫͰͳͺͻͫͶͰͷͰͫͶͳ͵ͬͪͰͭͶͫͪͶͳͲͪͳΒͷ
͵ͪͰ͵ΒͰͼͰ
ͽͳ; ͪͼͽͪͬͰ ͳ ͫͻͪͲͬͪΔͪ ͪͼͽͪͬͳ͵ͪ ͌ͽͳͪΒͳ ͭͶͫͪͶͳͲͪͳΒͰ ͪ ͪͼͽͪͬ; ͳ ͫͻͪͲͬͪΔͰ
310
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
ͪͼͽͪͬͳ͵ͪͳͲͬͪ ͼͰ ͺΒͪͬΓ;Β; ͳͼ͵ͻͼͪͬͪΒ; ͳ ; ͪͼͽͪΒͪΔ;
ͺͪ ͳ ͺͯͪͳ ͵Βͳ ͼ; Ͱͺͯͳ Ͳͪ
ͬͰͻͳͿͳ͵ͪͳΒͰͺͻͰͽͺͼͽͪͬ͵ͳͭͶͫͪͶͳͲͪͳΒͰ;ͺΒͰͯͳͳͷͲͰͷΓͪͷͪͰͼͽͼ;Ͱͯͼͽͪͽͳ Ͱͯͬ-
Γͳ
)JFCFSU
͊ͶͰͯͰΕͳͺͰͻͼͺͰ͵ͽͳͬ;͵ͻͳͽͳ͵ͭͽͺͻͪ
̾ͺͶ͵ͼͽͪͽ;ΒͰͯͪΒͰ
;ͬͬͻͰͷͰͭͶͫͪͶͳͲͪͳΒͰ
Ͳͪ
ͻͪͲ;ͷͰͬͪΔͰ ͺͻͫͶͰͷͪͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪͰͺͯͯͪͼͰͯ͵;ͳ ͯͼͳͲͷͰΌ; Ͱ͵ͷ-
ͼ͵ͳ
ͺͶͳͽͳ͵ͳͳ͵;Ͷͽ;ͻͶ͵ͳͪͺͻͪͳͫͻͫͳͯͻ;ͭͳͪͳΒͪͳͯͻͱͪͬͪ;ͼͬͰͽ;ͳͳ;
̸͊̽̽ͪͫͳͼͰͻͪͲͬͳͶͽͪ͵ͬͻͪͲ;ͷͰͬͪΔͰͳͳͳͳͻͪͰͿͳ͵ͪͼͪͽͺͻ;ͽͳͪΒ;ͭͶͫͪͶͳͲͪͳΒͰ
ͳͼͽͻͪͱͳͬͪͳͫͳͽͻͰͫͪͶͯͪ͵ͻͳͼͽͰͻͪͲͶͳͳͽͰͽͰͻͳΒͼ͵Ͱ
ͳͼͽͻͳΒͼ͵ͰͳͰͷͺͳͻͳΒͼ͵ͰͳͲͬͻͰ͵Βͳ
ͼ;ͳͲͻͪͲͳͽͺͶͳͽͳ͵ͳͲͪͽͳͷͯͪͻͰͺͲͳͳͳͻͪΒ;;ͭͶͬͰͺͼͷͪͽͻͪΔͪͳͻͪͲͷͳΓͪΔͪͳͻͪͲ-
ͷͳΓͪΒ;ͻͪͳͪͶ;ͷͰͼͽͯͪͼͰͺͻͼͽͼͶͰͪͼͪͷ ΒͰͯͪ ͽͰͻͳΒͼ͵ͳ ͵ͬͳͻ̾ͺͶ ̸QQMF
ͷͯͰͶ;ΒͰͽͪ͵ͬΒͰͯͻͰͺͲͳͳͳͻͪΔͰͳͻͰͶͪͳ;ͪͪͶͳͲ;
͵ͻͳͼͽͰΕͳ͵ͻͳͽͳ͵;ͶͳͽͰ-
ͻͪͽ;ͻ;͵Β;ͼ;ͻͪͲͬͳͶͳͪ;ͳͳͻͪͲͶͳͳͽͳͽͻͪͯͳͳΒͪ;ͻͪͲͶͳͳͽͳͷͯͻͱͪͬͪͷͪ
͵ͪ͵ͫͳͼͽͬͪ-
ͻͳͳͻͪͲͬͳ͵ͷͺͶͰ͵ͼ;ͼͶͳ͵;ͯͼ;ͫͻͪͲͬͪΔͪͳͫ;͵Ͱͪͼͽͪͬͳ͵ͪ;̸͊̽ͳͰ͵ͷͼ͵ͳ
ͺͶͳͽͳ͵ͳͳͯͻ;ͽͬͰͳͺͻͫͶͰͷͪ
ͳͪͺͻͳͷͪͳͫͻͫͳ;ͯͻ;ͭͳͷͯͰͶͬͳͷͪͼͬͰͽͪ̓ͪ
ΒͰͺͼͽͪͬͳͰ͵Ͷͳ͵ͺͻͳͳͺͪ͵Βͳͷͭ;ͬͯͳͽͳͳ;ͼͷͰͻͪͬͪͽͳ͵ͻͳͽͳ͵ͰͰͯ;͵ͪͽͻͰͯͪͻͪͲ;-
ͷͰΒ;͵ͪ͵ΒͰͫͻͪͲͬͪΔͰͪͼͽͪͬͳ͵ͪͼͳͽ;ͳͻͪ;;ͽͪͻͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͳͯͪͺͪͻͽͳͳͺͳͻͪΒ;;
ͫͻͫͳͳͪͺͻͳͷͪͺͻͽͳͬͽͰͽͳ;ͽͳͪΒͪͭͶͫͪͶͭ͵ͪͺͳͽͪͶͳͲͷͪ
ͪͯͪͅ ͪͻͽͳ͵;ͶͳͰ ͺͰͻͼͺͰ͵ͽͳͬ; ͵ͻͳͽͳ͵ͭ ͽͺͻͪ
̾ͺͶ Β ;ͬͰ͵ ͼͽͪͬΓͪ ͺͻͺͰͽͰ
ͪͭͰͯͰ͵ͻͳͽͳ͵ͭͽͺͻͪͼͰ͵Ͷͳ͵ͲͫͳΓͳͳͲͪͲͬͪ ͵ΒͰͼͰͳͰͳͼͽͻͳΒͼ͵ͳͷ͵ͪͻͪ͵ͽͰͻͳͼͽͳ-
͵ͪͷͪͬͰͺͰͻͼͺͰ͵ͽͳͬͰ #BMM
̓ͪ͵ͳͷͭ;ͭͰͰͻͳͼͪͽͳͯͬΓ;ͺͶͳͽͳ͵;ͳͿͳͪͼͳΒͼ͵;
ͺͯͻ͵;ͳͲ ͺͼͽΒͰΕͰͭ ͼͳͼͽͰͷͪͲͪ ͫͶͳ͵ͬͪΔͰͳ ͺͻͬΌͰΔͰ ͺͶͳͽͳ͵Ͱ ͺͬͰͲͪͰ ͼͪͼͽͪͬͷͳ
ͫͻͪͲͬͪΔͰͷ ͪͼͽͪͬͳ͵ͪ ͬͰͶͳ͵ͳ ͻͪͲͷͰͻͪ ̓ͪ͵ ͫͳ ͷͭͶͳ ͳ͵ͻͺͻͳͼͪͽͳ ͳ ͪ͵ͽ;ͰͶͳͲͬͪͽͳ
ͻͰͬͶ;ͳͪͻͰͳͯͰͪͶͰͳͺͻͳͳͺͰ;ͼͺͰͳͿͳͰ͵;ͻͳ͵;Ͷ;ͷͰͳͪͼͽͪͬͰͺͻͪ͵ͼͰ͵ͻͲͺͼͽ-
ΒͰΕͰͺͻͭͻͪͷͰͳ;ͺͼͽΒͰΕͳͷͺͻͭͻͪͷͳͷͪͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪ ̽ͪͶͳΕͰΔͳͬͳ͵;ͻͳ͵;-
Ͷ;ͷͳͳͳͼͽͻ;͵ͳΒͰͫͳͽͳͰͿͳ͵ͪͼͳ;;ͽͳͪΔ;ͪͼͽͪͬͰͳͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪͪͫͻͫ;ͺͻ-
ͽͳͬͭͶͫͪͶͭ͵ͪͺͳͽͪͶͳͲͷͪ
͈ͻͷͰͳͼͰͯͼͳͲͷͰΌ;ͯͻͱͪͬͰͳͺͻͿͰͼͳͪͶͪͪ͌ͼ;ͽͳͳ
͵ͻͰͽͪΔͰ͵ͪͷͪͶΒͳΒͪ͵Β
ͯͻͱͪͬͳ͵ΒͪͼͰͼͬͰͬͳͰͻ;͵ͬͯͳͺͽͻͰͫͪͷͪͽͻͱͳͽͪͳͲͭͶͰͯͪͯͪͰͷͳͬͬͯͳ͵ͪ;ͷͪΔͳ-
ͬͪΔ;ͺͻͿͰͼͳͪͶͰͷΕͳͳͼͽͪͽ;ͼͪ .FOUFSFUBM
ͼͽͻ
ͅͰͪΘͰͻͼͽͬͽ;ͳͷͪͼͻͰͯͳΔͰ
ͷͰͼͽͅͰͪΘͰͻͳΒͪͶͳͲͪͷͽͻͰͫͪͯͪtͯͬͰͯͰͯ͵;Ͷͽ;ͻͰͽͻͪͼͿͻͷͪͳΒͰ͵ΒͪΕͰͺͻͿͰͼͳͪͶͰ
ͳͯͰͽͳͽͰͽͰ;ͳͳͽͳͺͻͳΒͰͷͳͬͳΒͳͷͪͲͪͲͪͽͰͬͰ͵ͶͳΒͰͪͽͪͳͼͺΓͪΔͰͺͻͰΔͳͬͪΔͰi (Menter
FUBM
ͼͽͻ
͇ͽͻͰͫͪͯͪͺͻͪͬͯͪͿ;ͯͪͷͰͽͪͶͰͺͻͷͰͰ;ͺͻͿͰͼͳͪͶͳͷͺͻͪ͵ͼͪͷͪ
ͳ;ͳͳͯͪͳΓ;ͯͳ;ͼͬΒͰ͋ͪ͵ΌͰ
ͽͻͰͫͪͯͪͲͪ;ͲͯͪͰͰͻͭͳΒ;ͳͫͰͼͻͪͫͻͳͰͼͶͪͭͪΔͰ
̓ͻͪΒΔͳͰͿͰ͵ͽͳͼ;ͷͪͽͰͻͳΒͪͶͳͳͳͯͰͶ͵ͳ͇ͳ;͵Γ;;Β;ͼͽͪͶͳͼͳͼͽͳͻͪΔͰͯͪͼͰͫͰ-
ͲͫͰͯͳtͼͽͻͭͼͽ͵ΒͪͰͯͼͽͪΒͰ;ͺͪͪΔ;ͪΒͬͰΕͰͭͫͻΒͪͪͼͽͪͬͳ͵ͪ
ͪͺͻͰͯͪ͵͵ΒͳͼͰͺͻͰ-
Δ;ΒͰͳͼ͵Γ;ͳͬͪͼͬ;ͭͪͽͼͰͷͱͰͺͻͬͰͻͳͽͳͽͰͼͽͬͳͷͪͽͭͽͳͺͪͳͻͪͲͬΒͬͻͶͰ;-
ͭͯͭ ͼͬͪͽͪΔͪ ͯͭͬͻͼͽͳ ͪͼͽͪͬͳ͵ͪ ͵ΒͰ ͼͰ ;͵ͶͪͺͪͶ ; ͳͻͰ ;ͬͰͻͰΔͰ ͺͶͳͽͳ͵Ͱ ͵Βͪ
311
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͳͪͭͬͪͻͪ ͯ;ͲͳͷͪΔͰ ͺͻͿͰͼͳͪͶͰ ͵ͽͻͶͰ Βͪͬͳͷ ͼͰͻͬͳͼͳͷͪ ͳ ͲͪͼͳͬͪΔͰ ͽͪ͵ͲͬͪͰ ͺͽ
ͻͪ͵Ͱ͵ͽͻͶͰͺ;ͽͰͷͽͻͱͳͰͼͽͻ;͵ͽ;ͻͰi 0)FBS
–66).
̓ͪ͵ͬͳͼ;ͪͼͽͪͬͳͳͺͽͻͰͫͳͷͯͰͻͷͯͻ;ͽͬ;ͳ
ͺͼͰͫ
ͷͯͰͻΒ͵Ͷͳ ̽ͪͶͳͼͳͼ-
ͽͰͷͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪͲͪͳͼͽͪͯͭͬͪͻͪͪͺͽͻͰͫͰ͵Ͷͪ
ͯͻ;ͽͬͪͳͳͲͪͲͬͪ;ͷͯͰͻͷ
ͼͬͰͽ; ͈ͳͽͪΔͪ͵ͪͽͼ;ͬͪ
ͻͪͲͷͪͽͻͪͪͼ;ͳͪͪͶͳͲͳͻͪͪͺͰͻͷͪͰͽ
ͫͰͲͫͲͳͻͪͪͬͻͰͷͰ
͵ͪͯͪͼ;;͵Γ;Ͱͪ;ͯͳͼ͵;ͼͳΒ;͊ͪͬͻͰͷͰͳͪͼͽͪͬͳͳͳͷͪΒ;ͽͰ͵ΕͰͯͪͺͻͪͽͰͺͻͷͰͰ;ͷͯͰͻ-
ͷ ͳ ͫͻͲ ͻͪͼͽ;ΕͰͷ ͳ ͻͪͲͬͳΒͪΒ;ΕͰͷ ͼͬͰͽ; ͈ͻͰͼͳ ͭͶͫͪͶͳͲͪͳΒͰ ͺͻͳͷͻͪͬͪΒ; ͯͻ;ͽͬͪ ͪ
ͼͺͰͳͿͳͰͪ͵ͳΒͰͳͯͰͶͬͪΔͪͳ;ͬͯͰͯͻͰΌͰͰͺͻͷͰͰ– ͺͻͷͰͰ;ͪͳ;ͷͳΓͰΔͪͳͷͰ-
ͽͪͶͳͽͰͽͪ ; ͪͷͰͻͳ ͯͪ ͼͰ ͺͻͳͶͪͭͯͳͷ ͺͻͷͰΓͳͬΒ ͼͽͬͪͻͼͽͳ ͇ͬͳ ͺͻͰͼͳ ͲͪͽͰͬͪΒ; ͯͪ
ͯͻ;ͽͬͪ ;ͬͰͯ; ͬͰ ͷͰͪͳͲͷͰ ͵Βͳ ͫͳ ͫͰͲͫͰͯͳͶͳ ͺͻͳͶͪͭͯΓͳͬͼͽ ͪ ͬͰ ͼͳͽ;ͪͳΒͰ ͳ ͪ
ͪΒͫΓͳͷͭ;Εͳͪͳ͊ͯͻ;ͽͬͰͰͽͪ͵ͰͭͶͰͯͳͽͪ
ͪΒͫΓͳͳͪΒΒͰͯͼͽͪͬͳΒͳͪͳͯͪͼͰ
ͼ;ͳͷͼͬͳͷͳͲͪͲͬͳͷͪΒͰͼͽͰͳͬͰͼͽͳͻͪΔͰ;ͫͻͪͲͬͪΔͰͳͫ;ͳͽͳͪͼͽͪͬͳ͵ͰͯͪͼͽͬͪͻͰ
ͲͪͽͰͬͰ– ͪͼͽͪͬͳ͵Ͱ͵ΒͳͫͳͫͳͶͳͳͲͬͻͳͬͯͳͳ;Ͱͳ͵ͪͳͰ͵ΒͳͺͻͰͯͼͽͪͬΓͪΒ;ͺͯͻ͵;
ͻͯͳͽͰΓͳͷͪ ͳ Ͷ͵ͪͶΒ ͲͪΒͰͯͳͳ ͪͼͽͪͬͳ͵Ͱ ͵Βͳ ΕͰ ;ͺͻͪͬΓͪͽͳ ͳͯͳͬͳͯ;ͪͶͳͷ ͻͪͲͬΒͰͷ
;Ͱͳ͵ͪ
͵Βͳ ΕͰ ͬͯͳͽͳ ͻͪ;ͪ Ͷͳͳͷ Ͱ͵ͳͬͪΔͳͷͪ ;Ͱͳ͵ͪ
Δͳͬͳͷ ͺͽͰͳΒͪͶͳͷͪ
ͼͺͼͫͼͽͳͷͪ ͳ ͺͻͰͯͳͼͺͲͳͳΒͪͷͪ ͪͼͽͪͬͳ͵Ͱ ͵Βͳ ͻͪͲ;ͷͰΒ; ͻͯͳͽͰΓͰ
͵Βͳ ͳ ;͵Γ;;Β; ;
ͰͺͼͻͰͯ; ͼͪͻͪͯΔ; ͼͪ͵Ͷͷͳ
͵ͪ
ͪͼͽͪͬͳ͵Ͱ͵Βͳ ͫͰͲͫͰΌ;Β;ͷͰͽͪͶ;ͳ ͿͳͲͳ͵;
ͼͳͭ;ͻͼͽ;Ͱͳͳͷͪ
͈ͻͰͼͳͭͶͫͪͶͳͲͪͳΒͰ ͼ;ͺͻͰͼͳ; ͵ΒͳͷͪͽͻͱͳͽͪͳͰ͵ͷͳΒͰͺΒͰͯͳͪͳͲͰͷͪΓͪ
ͺͼͽͪΒ;ͷͪΔͰͳͶͳͬͳͰͲͪͬͳͼͳΒͰͯͳͯͯͻ;ͭͳ
͵ͪͻͰͲ;Ͷͽͪͽ͵ͽͳ;ͳͻͪͳͺͬͰΕͪΔͪͯͳͪ-
ͷͳ͵ͪ ͯͫͪͻͪ
;ͼͶ;ͭͪ
͵ͪͺͳͽͪͶͪ ͳ ͻͪͲͷͰͰ Γ;ͯͳ ͈ͻͰͼͳ ͭͶͫͪͶͳͲͪͳΒͰ ͷͭ; ͼͰ ͺͳͼͪͽͳ ͵ͪ
ͺͻͰͼͳ ͵ͻͰͳͻͪΔͪ ΒͰͯͰ Ͱ͵ͷͳΒͰ ͳ ΒͰͯͭ ͼͬͰͽͼ͵ͭ ͭͶͫͪͶͭ
ͽͻͱͳͽͪ ́ͽͰͭͻͪͳΒͪ ;
͵ͬͳͻ;̾͌ΒͰͯͪΒͰͯͿͪͲͪͭͶͫͪͶͳͲͪͳΒͰͅͰΌ;ͽͳͷ
ͬͻͰͯΒͰͺͻͳͷͰͽͳͽͳͯͪͼ;Ͱ͵ͳͺͻͰͼͳ
͵ͪ ͪ ͺͻͳͷͰͻ ͻͰͭͳͪͶͳͲͪͳΒͪ
͵ͽͻͪͯͳ͵ͽͻͳ ͺͻͰͼͳͷͪ ͭͶͫͪͶͳͲͪͳΒͰ ͊ͶͳͰ ͻͰͿͰ-
ͻͰͰͷͭ;ͼͰ ͺͻͪͬͳͽͳ Ͱͬͻͺͼ͵Β Ͱ͵ͷͳΒͳ͵Βͪͪ ͼͪͼͬͳͷͺͼͰͫͪͪͳ͵ͪͯͪtͭͪͼͳͼͪͷͪ
ͼͰͫͰi ͳ ͯ Ͱ͵ͷͳΒͪ ͳͲͬͪ ̾͌ ̓ͪ ͽ ΒͰ ͪͭͶͪͰ
ͭͶͫͪͶͳͲͪͳΒͪ ΒͰ ͺͼͽͪͶͪ ͵ͷͺͰͽͪ
Βͪͬͭͯͻ;ͽͬͰͭͯͳΒͪͶͭͪ &TTBSZ
͊ͽͭͪ
ͳͷͪͯͳͻͰ͵ͽͪ;ͽͳͪΒͪͲͪͯͪͽ͵Ͱ͵ͶͰ
͈ͻͰͼͳͭͶͫͪͶͳͲͪͳΒͰͲͪͽͰͬͪΒ; ͯ͵ͶͰͯͪ ͺͻͳͺͻͰͷͳ;Ͱͳ͵ͰͯͪͳͭͻͪΒ; ͫ;ͯ;ΕͰͯͻ;-
ͽͬͰͰ;ͶͭͰͳ
ͺͼͰͫ
ͯͪͰͿͳ͵ͪͼͿ;͵ͳͳ;;ͼͪͬͻͰͷͰͳͷͯͰͷ͵ͻͪͽͼ͵ͳͷͯͻ;ͽͬͳͷͪ
ͼ
ͪͭͶͪͼ͵ͷ ͪ ͰͿͳ͵ͪͼ Ϳ;͵ͳͳͼͪΔͰ ͪ ͽͻͱͳͽ; ͻͪͯͰ ͼͪͭͰ ͈Ͱͽͪ ΒͰ ͺͻͰͷͳͽͳ ͳ ͯͪ
ͫ;ͯ;;ͼͽͪΔ;ͯͪͼͰͽͪ͵ͷͳͰͲͪͺͲͳͳΒ;ͼͯͻ;ͭͳͷͺͽͰͳΒͪͶͳͷ͵ͪͯͳͯͪͽͳͷͪ
Ͱͼͪͷ;ͼͬΒΒ
ͬͰΕ ͳ ; ͫͳͶ ͵ΒΒ ͲͰͷΓͳ ͈ͻͰͷͪ ͪͭ͠; :BOH
͵ͶͰ ͫͳ ͽͻͰͫͪͶ ͯͪ ͺͻ;ͱͰ ;Ͱͳͳͷͪ
ͯͭͬͪͻͪΒ;ΕͰͲͪΔͰͳͬͰͽͳͰ͵ΒͰͼͰͷͻͪΒ;ͼͬͪͽͳͽͳ͵ͪͻͪͲ;ͷͰͬͪΔͰͼͽͬͪͻͼͽͳ͵ͻͲͶͳ
ͳͼ͵;ͼͽͬͳ ͰͷͳͪͶͰͻͰͪ͵ͳΒͰ ͼͪ ͼͬͰͽͷͫΒͰ͵ͪͽͪͳͼͺͰͳͿͳͳͼͳͽ;ͪͳΒͪ
͵ΒͰͭͪ ͵ͻ;-
ͱ;Β;͋ͪ͵ͬͲͪΔͰͽͻͰͫͪͯͪͺͻͰͽͯͳͯͭͬͪͻͪΒ;ΕͰͼͷͳΓͰͷͳͻͭͪͳͲͬͪͷͺͻͰͼ;;Ͱ
Δͪ
͵ΒͰΕͰͯͬͰͼͽͳͯͼ;ͽͳͼ͵ͳͺͻͷͰͪ;ͺͰͻͼͺͰ͵ͽͳͬͳͳͯͳͬͳͯ;ͪͶͰͬͳͲͳΒͰͳͺͰͻͰͺͳΒͰ
ͼͬͰͽͪ 04VMMJWBO
312
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
́ͷͪΒ;Εͳ ͪͬͰͯͰ ͪ ;ͷ;
ͷͭͶͳ ͫͳͼͷ ͪͲͪͳͽͳ ͪͭͬͰͼͽͳͽͳ
ͪΒͬͪͱͳΒͰ Ͳͪͯͪͽ͵Ͱ ͼ
͵ΒͳͷͪͼͰͪͼͽͪͬͳͳͼ;ͪͬͪΒ;;ͰͻͳͭͶͫͪͶͳͲͪͳΒͰ͇ͬͳͲͪͯͪͳͼ;ͯͳͻͰ͵ͽͺͬͰͲͪͳͼͳͯͰ-
ͽͳͽͰͽͷͪͼͽͪͬͳ͵ͪ͌ͯͼ;ͪͳͺͻͰͷͪͺͻͳͶͪͭΌͰͷͺͻͳͼͽ;ͺ;̻ͻͰΒͰͷͪͳ͍ͰͶͺͼͪ (SBIBN
and PhFMQT
ͪΒͬͪͱͳΒͳͲͪͯͪͳͪͼͽͪͬͳ͵ͪ;ͷͯͰͻͷͼͬͰͽ;;͵Γ;;Β;
1. ͻͪͲ;ͷͰͬͪΔͰ ͼͬͪͽͪΔͰ
ͳͻͪͯ;ͯͻͰΌͰͷ͵Ͷͼ͵ͷͼͳͼͽͰͷ;
2. ͻͪͲͬͳΒͪΔͰͬͰͽͳͪͳ;ͷͰΕͪ
͵ͪͳͺͻͳͷͰΔͰͳͼͽͻͪͽͰͭͳΒͪͳͷͰͽͯͪ
3. ͺ;ͪͬͪΔͰ;͵ͽͰ͵ͼͽ;ͺͻͳͻͰͳͺͼͽΒͰΕͳͺͻͭͻͪͷͪ
4. ͳͽͰͭͻͳͼͪΔͰͽͰͻͳΒͰͼͺͻͪ͵ͼͷ
ͯͭͬͪͻͪΔͰͪͯͻ;ͽͬͰͰͲͪͽͰͬͰͳͺͻͫͶͰͷͰ
6. ͵ͻͰͳͻͪΔͰͪͽͷͼͿͰͻͰ͵Βͪͫͳ;ͫͻͲͪͶͪͳ;ͪͺͻͰͯͳͶͪ;ͰΔͰ
7. ͻͪͯ;ͭͻ;ͺͳ͵ͪͶͪͽͳͷͪ
8. ;ͼͬͪΒͪΔͰͳͫͶͳ͵ͬͪΔͰͪͬͳ͵ͪͰͶͱͳͬͽͭ;ͰΔͪ
͆ͪͼͽͪͬͳͳ͵ΒͳͬͰΕͻͪͯͰͷͻͪͶͳͫͳͯͪͺͻͷͰͰͼͬΒͰͳͯͰΒͰͳͿͳͶͲͿͳΒͰͽͷͰͽͪͽ
Ͳͪͳͫͳͽͳͪͼͽͪͬͳ͵– ͰͫͳͽͳͰͺͭͻͰͳͬͳͰ͵ͼͺͰͻͽ;ͼͬͷͺΓ;Ͱ͵ͼͺͰͻͽͳͲͰ
ͬͰΕͰ͵ͼͺͰͻͽ;
ͺ;ͪͬͪΔ; ͳ ͺͻͰͼͳͷͪ ;ͰΔͪ ͋ͻͰͫͪͶ ͫͳ ͯͪ ͯͰͶ;Β;
ͺͻͰͷͪ ̻ͻͰΒͰͷ; ͳ ͍ͰͶͺͼ; (SBIBN BOE
Pelps
͵ͪͰ͵ͼͺͰͻͽͳͲͪ;ͰΔͰ
;ͲͪͰΔ;ͯͰͿͳͳͼͪͷ͵ͯ̾ͻͽͷͰͻͪͳ͢;ͫͪΒͪ (SBIBNBOE
PhFMQT
͵Βͳ ͲͪΒ; ͳ ͼͺͼͫͳ ͼ; ͯͪ ͯͰͶ;Β;
ͺͶͪͳͻͪΒ;
ͺͼͷͪͽͻͪΒ; ͳ ͬͻͰͯ;Β; ͼͺͼͽͬͰͰ
ͪ͵ͳΒͰ
͆ͪͼͽͪͬͳͳ ͼ; ΒͰͯͳͼͽͬͰͷ ͺͶͱͪΒ;
ΒͰͻ ͳͷͪΒ; ͺͻͳͻͰͰ ͷͭ;Εͼͽͳ ͯͪ ͺͼͷͪͽͻͪΒ;
ͪͼͽͪͬ;ͳ;ΔΒ;Ͱͼͽͬ;Β;
ͽ͵ͷͰͶ͵;ͺͭͺͰͻͼͪͶͭͳͺͻͿͰͼͳͪͶͭͱͳͬͽͪ ͲͪͬͻͰͷͰ
ͪ͵ͪͯͰͷͼ͵Ͱͫ;͵ͰͰͭͻͽ;Β;;ͺͼͷͪͽͻͪΔ;
-PSUJF
͇ͬͪ͵ͬͫͳͭͻͪͿͼ͵ͻͪͲ;ͷͰͬͪΔͰͪͼͽͪͬͰ
ͪͼͽͪͬΓͪͯͪͼͰͻͪͲͬͳΒͪͳͷͯͳͿͳ͵;ΒͰͼͬͰͯ͵ͪͼͽͪͬͳ͵;Ͱͼͽͬ;ΒͰ;ͳͽͰͻͪ͵ͳΒͳͼͻͪͲͶͳͳͽͳͷ
Γ;ͯͳͷͪͳ;͵ͽͰ͵ͼͽͳͷͪͫͻͪͲͬͪΔͪͳͺ;ͪͬͪΔͪ
ͼͬͰͯͪΓͰͳͼͬͰͬͳͰͫͶͳ͵;Β;Εͳͳ;ͼͪͬͻͪ-
ͬͪΒ;ΕͳͼͺͼͽͬͰͻͪͲ;ͷͰͬͪΔͰͪͼͽͪͬͰ͆ͰͺͼͽΒͳ͵ͻͪΒΔͪͽͪ͵ͪͬͭͻͪͲͬΒͪͽΒͰͯͬͳΒͪΒ;Εͳͳ
ͻͪͲͬͳΒͪΒ;Εͳ ͺͻͰͼ ͻͪͲ;ͷͰͬͪΔͪ– ͽͪ Ͳͪͳ ͫͳͽͳ ͪͼͽͪͬͳ͵ ͳ ͵ͼͽͪͽ
ͷͪͯͪ ͷͱͯͪ ͼ;ͺ-
ͽͳͶ
ͺͻͰͫͶͳ͵ͬͪΔͰ͵ͻͲͳͽͰͻͪ͵ͳΒͰͼͯͻ;ͭͳͷΓ;ͯͳͷͪͳ͵ͽͰ͵ͼͽͳͷͪ
͌ͶͭͰͪͼͽͪͬͳ͵ͪͺͻͰͯͼͽͪͬΓͪΒ;ͼ͵ͶͺͻͪͲ;ͷͰͬͪΔͪͳͼͬͪͽͪΔͪͽͷͰͽͪͲͪͳͫͳͽͳͪͼ-
ͽͪͬͳ͵; Ͳͪ
ͯͪͽͷ͵ͽͰ͵ͼͽ;͇ΒͰͼͳͳͼͽͻͳΒͼ͵͵ͼͽͻ;ͳͼͪ
ͳͼͽͳͽ;ͳͪͶͯͻͱͪ-
ͬͪͳ͵ͽͰ͵ͼͽ;ͪͶͳͲͬͪͪ͵Ͷͼ͵ͷͳͬ;ͯͪͫͳͼͰͯͭͬͻͳͶͪͺͽͻͰͫͰͲͪΒͰͯͳͰ #VM-
lough, Gitlin & Goldstein, 1984).
t͆ͪͼͽͪͬͳͳͲͪ;ͲͳͷͪΒ;ͳͼͽͳͽ;ͳͪͶͰͺͲͳͳΒͰ͵ΒͰͼ;ͫͶͳ͵ͬͪͰͳͼͽͬͻͰͷͰͳͷͲͪ-
ͽͰͬͳͷͪͽͰ͵ͻͪͽͼ͵Ͱ ͺͪͷͰͽͳͳͳͯͰͪͶͳͷͪͺͽͰͳΒͪͬͰ;ͼͶ;ͭͰi (Bullough eUBM
ͼͽͻ
͆ͪͼͽͪͬͪͼͰ;ͫͳͪΒͰͬͳͯͳ͵ͪ;ͼ͵ͽͰͳ͵ͳ
;ͼͶ;ͱͳͳͺͼͪͫͻͳͭͰͷͶͪͯͳͷͪ͌ͫͳͪ-
ΒͰͼͬͪͽͪΔͰͺͻͱͳͷͪͫͻͪͲͬͰͳͼͽͳͽ;ͳΒͰͳͭͻͪͳͪͬͪ
ͪͶͳͰͯͻͰΌ;ΒͰ
;ͶͭͰͯͼͽ;ͺͰ
ͪͼͽͪͬͳͳͷͪ
313
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆ͪͼͽͪͬͳͳͳͷͪΒ; ͪ͵ͽͳͬ;;Ͷͭ;;ͻͪͲͬΒ;ͺͻͿͰͼͳͪͶͭͳͯͰͽͳͽͰͽͪ ͍Ͷͻͳ-͉;ͪ 'MP-
rio-3VBOF
ͼͷͪͽͻͪͯͪͪͼͽͪͬͪͳΒͰͼͪͷͬͳͯΓͳͬͳͫͻͪͲͪͳͶͳͰͬͳͯΓͳͬͳͼͰͪͻͳ
tͬͳͯΓͳͬͰͻͷͰͳͺͻͪͬͳͶͪͪͼͽͪͬͰͳͼ;ͯͶ;;Β;ΕͰ͆ͪͼͽͪͬͳͳͲͪͯͻͱͪͬͪΒ;ͯͬΓͺͻͰ-
ͯ;ͲͳͷΓͳͬͼͽͳͯͪͯͰͶ;Β;ͪͬ
͵ͻͰͪͽͳͬͪͪͳ<>ͪͼͽͪͬͪΒͰ;ͻͰΌͰͪͳͻͰͼͺͲͳͬͪͪͻͷͰ
ͳͼͽͪͯͪͻͯͰ
ͪͶͳͳͳͷͺͻͬͳͲͪͳͪͶͪͳͻͰͼͺͲͳͬͪͪͯͻ;ͭͰ;Ͱͼͳ͵Ͱi(ͳͼͽ, ͼͽͻ209).
́ͯͰͽͳͽͰͽ ͪͼͽͪͬͳ͵ͪ
͵ͪ ͪͪͶͳͽͳ͵ tͼͳͬi
ͯͪΒͰ ͳ ͯͺ;ͽͪ Ϳ͵;ͼ ͪ ͵ͷͺͶͰ͵ͼͰ
ͼͳͽ;ͳͻͪͰͳͿͶ;ͳͯͰͼͫͳͰ͵ΒͰͺΒͰͯͳͳͯͼͰͼͪͼͫͷ͵ͪͯͪͼͰͼͺͻͰͷͪΒ;ͳͻͰͪͶͳͲ;Β;ͪͼ-
ͽͪͬ;̀ͪͼͬͪͳͳͲͭͻͪΌͰͪͺͻ;ͪͬͪΔͳͷͪͳͲͫͶͪͼͽͳͪͽͻͺͶͭͳΒͰ
ͼͽ;ͯͳΒͪ͵ΔͳͱͰͬͼͽͳͳ
ͼͳΒͪͶͰͺͼͳͶͭͳΒͰ
ͳͯͰͽͳͽͰͽͪͼͽͪͬͳ͵ͪͼͰͻͪͲͷͪͽͻͪͳͽͻͰͽͳͻͪ͵ͪͯͼͳͲͷͰΌ;ͪͼͶͰΌͰ-
ͳͻͽͪͳͼͫͳͪͳͳ͵ΒͳͼͰͺΒͪͬΓ;Β;͵ͻͲͷͪ͵ͻͳͷͳ͵ͻͼͳΒͪͶͰͼͽͻ;͵ͽ;ͻͰ )PMMBOE
-BDIJPDPUUF
4LJOOFS$BJO
#BLIUJOJO)PMRVJTU
.FBE
ͅͰΌ;ͽͳͷ
ͷͪ͵ͻ ͳ ͷͳ͵ͻ ͳΒͰ Ͷͪ͵ ͻͪͲͯͬΒͳͽͳ ; ͼͬͪ͵ͯͰͬΒ ͳͽͰͻͪ͵ͽͳͬͼͽͳ ;ͷͰͼͽ
ͽͭͪ
ͻͪͼͪ
͵ͶͪͼͪͳͺͶͼ;ͳͻ͵Ͱͼͽͻ;͵ͽ;ͻͪͶͰ͵ͪͽͰͭͻͳΒͰ͵ΒͰͼ;ͳͺͪ͵
ͳͺͻͰͯͽͭͪ
͵ͷͺͶͳ͵-
ͬͪ;ͽ͵ͪͳ;ͺͻͳͲͬͯΔ;ͪͰͭͼͬͪ͵ͯͰͬͭͳͼ͵;ͼͽͬͪt͡;ͯͳͰͯͰͶ;Β;ͺͻͰͷͪͺͻͳͺͪͯͼͽͳ
ͼͳΒͪͶͳͷ͵ͶͪͼͪͷͪͳͶͳͼͳΒͪͶͳͷͼͳͼͽͰͷͳͷͪͳͯͰͶ;Β;ͺͻͰͷͪͼͳͽ;ͪͳΒͪͷͪi (Woods, 1996,
ͼͽͻ
́ͯͰͽͳͽͰͽͳͼͽͳͰ͵ͪ͵ͺΒͰͯͳͪͺͼͻͰͯ;ΒͰ;ͪͼͽͪͬͳ
ͺͬͶͪͰΕͳͳͲͻͪͲͶͳͳͽͳͫͶͪͼͽͳ
ͼͳΒͪͶͭͺͲͳͳͳͻͪΔͪ
ͳͼ͵;ͼͽͪͬͪͳͻͰͼ;ͻͼͪͯͪ;ͼͬΒͳͺͻͿͰͼͳͪͶͪͼͺͼͽͬͪͪͺͪͻͽͳ͵;-
Ͷͪͻͪ ͪͳ ͈ΒͰͯͳͳ ͼ; ͼ;ͪ;ͽͻͳͲͬͪͳ ͯ ͽͳ ͼͽͻ;͵ͽ;ͻͪ
ͯ͵ ͳͼͽ ͽͪ͵ ͪ;ͽͻͳͲ;Β; ͼͰͫͰ
ͫͳͻͪΒ;Εͳ ͯͪ ͯͰͶ;Β; ͪ ͪͳ ͯͪ ͼͰ ͺͻͪͬͪͬͪΒ; ͼͪ ͼͺͼͽͬͰͳͷ ͼͪͷͻͪͲ;ͷͰͬͪΔͳͷͪ (PGGNBO
-JOEF
́ͯͰͽͳͽͰͽͪͼͽͪͬͳ͵ͪͼͬͰͽΓͪͬͪͺͶ;ͭͰͲͪͪ͵ͽͳͬͯͰͶͪͽͺͼͻͰͯͬͪΔͰ;
ͺΒͰͯͳͳͷͪ ¢ͪͼͽͪͬͳͳͷͪͳͬͫͰͶͯͪΔ;ΒͰͺͻͰͼͰ͵ΒͳͷͪͺΒͰͯͳͳͷͭ;ͺͼͽͪͽͳͼͬͰͼ-
ͳΒͳͼͺͼͽͬͰͭͺͻͿͰͼͳͪͶͭͻͪͲͬΒͪ ̓ͪͯͪͼ;;ͶͭͰͳͳͯͰͽͳͽͰͽ;ΒͰͯΒͬͻͼͽͳ
ͪͼͽͪͬͳͳ
ͳͼ͵;ͼͰ͵ͼͪ; ͼͶͪͭͪΔͰ
ͳͲͷͰΌ;ͺͰͻͼͪͶͳͳΓͰͬͪͳͰ͵ͳͬͪΔͪ ͳͲ
ͺͻͭͻͪͷͪ
ͪͶͳͳͷͪΒ;
ͶͳͷͳͽͳͻͪͰ ͺͻͳͶͳ͵Ͱ ͳ ͪͼͰ Ͳͪ ͺͻͿͰͼͳͪͶͳ ͻͪͼͽ ͳ ͻͪͲͬΒ ͆ͰͼͶͪͭͪΔͰ
ͷͰΌ;ͽͳͷ
ͺͻͪͬͳ
ͯͳͼͪ;
ͺͪͪͼͽͪͬͳͳ͵ͻͳͼͽͰͺͰͻͼͪͶͳͼ͵;ͼͽͬͳͶͳͯͻ;ͭͰͻͰͼ;ͻͼͰͯͪͳͷͼͰͫͻͪͽͰͲͪ
ͻͪͲͯͬͪΒͪΔͰͳͲͷͰΌ;ͺͰͻͼͪͶͳͳΓͰͬͪͳͺͻͭͻͪͷͼ͵ͳͰ͵ͳͬͪΔͪ
̓ͪͽΒͰͺͻͰͽͯͼͺͷͰ;ͽ
ͺΒͰͯͳͳͪͼͽͪͬͳͳͻͪͲ;ͷͰΒ;
ͺͼͻͰͯ;Β;ͳͽͻͪͼͿͻ-
ͷͳ;ͲͪΒͰͯͳ͵ͪͼͬͪͽͪΔͪͪͼͽͪͬͳͯͪͫͳͼͰͺͬͰͲͪͶͳͼͪͼͺͼͽͬͰͳͷͳͽͰͻͰͼͳͷͪ
ͳͼ͵;ͼͽͬͳͷͪͳ
ͳΓͰͬͳͷͪ
ͪͶͳͽͳΒͰͺͻͪͬͶͳͳΒͼ͵ͳͺͻͰͼ͵Βͳͫͳͫͳ;ͺͽͺ;ͼͽͳͯͻͳͪͳ͵Βͳͺͳ-
ͽͪͬͪ;ͽͳͪΒͰͫ;͵ͰͳͫͻͪͲͬͪΔͪͪͼͽͪͬͳ͵ͪ
́ͼͺͼͽͪͬΓͪͼͰ
ͪΒͰͯͪͲͪͳͷΓͳͬͪͳ
ͯͪ;ͺͻ͵ͼͼͽͪͶͳͷͻͰͿͻͷͪͷͪ
ͫͻͪͲͬͪͺͻͪ͵ͼͪ
ͼͽͪΒͰͳͲ;ͲͰͽͼͽͪͫͳͶͪ͆ͪͼͽͪͬͳͳͼ;ͼͰͪͶͳͪͬͪͽͻͰΒͶͳͳΒͳͬͳͬͳͺͻͳͽͳͼͪ͵ͪͳ
ͳͲͪͲͬͪͳͪͻͪͲͰͪͳͰͼͰ͵ͻͳͽͳ͵;Β;Ͳͫͭͺͼͽͻ;͵ͳΒͰͺͻͷͰͪ
ͲͫͭͶͰͫͪͬͰͽͰͼͽͳ
ͼͬͰͽ;ͬͪ͵Ͷͪ
ͳͶͳͲͫͭͰ;ͼͺͰͪͯͪͲͪͯͻͱͰͽͻͪͯͳͳΒͰͪ;ͽͻͳͽͪͽͳͬͳͺͻͰͯͪͬͪͪ͌ͷͭͳͷ
ͲͰͷΓͪͷͪ
ͪͼͽͪͬͳͳ ͺͪͽͰ ͯ ͵ͻͳͲͰ ͺͻͿͰͼͳͪͶͭ ͳͯͰͽͳͽͰͽͪ
ͺͻͳͷͪΒ; ͵ͽͻͪͯͳ͵ͽͻͰ
ͺͻ;͵ͰͽͷͰ͵ͪ͵ͪͬͫͳͽͻͰͫͪͶͯͪͳͷͪΒ;ͺͻͳͼͽ;ͺͼͬͷͻͪͯ;̽ͪͻͶͳͭ-͎ͪͷͯͳͯͻ;ͭͳ %BSMJOH-
314
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
)BNNPOEFU BM
ͼͽͻ
͵ͪͳ̈́ͽ -BXUPO
ͳͯͰͽͳͿͳ͵ͬͪͶͳͼ;Ͱͽͳͻͳͼͪͼͬͳͷ
ͻͪͲͶͳͳͽͰ͵ͰͺͳΒͰͭͪͽͼͰͯͪͼͽͪͬͳ͵ͪͰ͵;ΒͰ
1. ͪͼͽͪͬͪ͵ͪͻͪͯͪ͵ͽͳͬͼͽͳͪͼͽͪͬͳ͵ͪͽͻͰͫͪͶ ͫͳͻͪͳͪͶͺͶͪͳͻͪͽͳ
ͪͯͷͳͳͼ
ͽͻͪͽͻͳͫͳͽͻͰͫͪͶͯͪͳͺͻͭͻͪͷͼ͵ͳͻͭͪͳͲ;Β;
ͪͪͼͽͪͬͳͳͯͪͫ;ͯ;ͯͭͬͻͳͼͪͷͲͪͻͰͪ
ͶͳͲͪͳΒ;ͺͻͭͻͪͷͼ͵ͳͼͪͯͻͱͪΒͪ
2. ͪͼͽͪͬͪ͵ͪͲͪͪͽͪͼͽͪͬͪͼͰ;ͬΒ͵ͰͺͳΒͳͬͳͯͳ͵ͪͰͺͯͪͻͰͺͰͻͽͪͻͼͺͰͳΒͪ
ͶͳͲͬͪͳͽͰͳ͵ͪͳ͵ͪͬͶͪͯͪͬͪΔͰͽͳͷͽͰͳ͵ͪͷͪ
ͪͪͼͽͪͬͳ͵ͷͻͪͯͪͬͶͪͯͪͺͽͳͷͺͻͪ
ͬͳͶͳͷͪΔͳͬͰͺͻͳͷͰͰ
3. ͪͼͽͪͬͪ͵ͪͺͻͿͰͼͳΒͪͪͼͽͪͬͳ͵;ͰͽͻͰͫͪͼͪͷͻͰͺͰͻͽͪͻͼͺͰͳΒͪͶͳͲͬͪͳͽͰͳ͵ͪ
ͬͰΕͳ ͼͺͼͫͼͽͯͪ ͯͶ;ͳ͵ͪͯͪͫͳ ͬͰ ͽͰͳ͵ͰͽͻͰͫͪͶ ͺͻͳͷͰͳͽͳ ͻͰͼͺͲͳͬͯͰͶͬͪΔͰ
ͪͼͽͪͬͳ͵ͪ
ͽͺͯͻͪͲ;ͷͰͬͪͯͪΒͰͬͶͪͯͪͯͭͬͪͻͪΒ;ΕͳͷͽͰͻͳΒͼ͵ͳͷͲͪΔͳͷͪ
4. ͪͼͽͪͬͪ͵ͪ;ͷͰͽͼͽͲͪͼͳͬͪͼͰͰͼͪͷͪͺͻͿͰͼͳͪͶͷͲͪΔ;ͳͬͰͽͳͪͷͪͬͰΕͳ
ͪͭͻ;ͺͳͶͳͳͺͽͰͳΒͪͶͪ͵Βͳͼ;ΒͰͯͳͼͽͬͰͯͰͿͳͳͼͪͳͽͰͳ͵ͰͳΔͳͬͪͺͻͳͷͰͪ ͷͭ;
ͫͳͽͳͬ;ͬͰͯͰͰ
Ͱ͵ͬͰͳͪͶͰͳͰͺͻͰͯͬͳͯΓͳͬͰ
́ͼͽͬͻͰͷͰ
ͼͬͪ͵ͪ ͬͪ ͳͳͳΒͪͽͳͬͪ Ͳͪ ͵Β; ͼͰ Ͱ͵;ΒͰ ͯͪ ͫ;ͯͰ ͺͻͳͷͰΔͰͪ ; ͵Ͷͪͷͪ
;ͼͺͰͯ;ͭ;ΒͰͪͺͻͳͷͪͳͲͪͶͪͭͪΔ;ͪͼͽͪͬͳ͵ͪ͆ͳͷͪͶͰͳͲͰͪΌ;ΒͰͽͼͰͪͼͽͪͬͳͳͱͪͶͰ
ͯͪͼ;ͻͪͼͽͻͲͪͳ͇ͳͼ;
ͪͻͪͬ
ͼͬͰͼͳͺͪͯͪΔͪͼͬͭͯͻ;ͽͬͰͭͼͽͪͽ;ͼͪ
ͪͶͳͳͳΔͰͳͰͯͪ
ͼͰ
ͳͼͽͬͻͰͷͰ
ͺͻͰͯΔͳͺͼͽͪͬΓͪΒ;ͺͻͿͰͼͳͪͶͳͲͪͽͰͬͳͯͪͶͰ͵ͲͫͳΓͳΒͳͰͭͻͪͳΒͰ
͇ͯΔͳͼͰͺͻͰͰͼͽͽͻͪͱͳͯͪͻͰͪͶͳͲ;Β;ͪͼͽͪͬ;;ͰͯͬΓͺͻͰͷΓͰͳͷͳͶͰͯͻͱͪͬͪͳͷ
Ͳͭͻͪͯͪͷͪ
ͯͪͽͻͺͰͺͼͶͰͯͳͰͿͳͪͼͳΒͼ͵ͳͭͻͪͳͰΔͪͳͪͼͶͰΌͪΒͰͯͰ;ͽͳͪΒͰͳͼͽͻͪͱͳͬͪ͵Ͱ
ͽͻͪͯͳͳΒͰ͵ΒͪΒͰͫͳͶͪͼͷͳΓͰͪͯͪͺ͵ͪͱͰͯͪͯͯͪͽͳͷͪͽͰͻͳΒͪͶͳͻͰͼ;ͻͼͳͰͯͬͯͰͳͯ
͵ͪ͵ͬͰͻͪͲͶͳ͵Ͱ;ͺͭͶͰͯ;ͻͰͲ;ͶͽͪͽͪͫͻͪͲͬͪΔͪ
̽͵ͪͼͽͪͬͳͳͳͲͻͪͱͪͬͪΒ;Ͳͪͫͻͳ;ͽͼͽ;ͬͰͲͳ ͼͪͼͬΒͳͷͷͭ;ΕͼͽͳͷͪͯͪͫͰͲͫͰͯͰ͵ͬͪͶͳ-
ͽͰͽͫͻͪͲͬͪΔͰ
;ͷͭͳͷͲͰͷΓͪͷͪͺͼͽΒͳͲͬͪͳͪͲͪͫͻͳ;ͽͼͽ;ͺͭͶͰͯ;ͼͽͻ;ͳͳͶͳ-
ͳ͵ͬͪͶͳͿͳ͵ͪͳΒͪͳ͵ΒͳͽͰ͵Ͳͪ͵ͻͪ;Β;;ͪͼͽͪͬͳ͵;ͺͻͿͰͼͳΒ;́ͲͻͪͱͰͳͼ;ͳͼͽͻͪͬͳ
ͯͪͼͰͽͪͶͰͽͬͪͳͯͳͺͶͷͳͰΕͰͳ ͫͪͬͳͽͳͬͷͺͻͿͰͼͳΒͷͳͯͪͪͼͽͪͬͳͳ͵Βͳͼ;ͬͰΕͼͽͰ-
͵Ͷͳ ͺͻͪ͵ͼ; ͽͻͪͱͰ ͯͻ;ͭͰ ͺͼͶͬͰ ͅͰΌ;ͽͳͷ
ͯ͵ ͽͳͺͶͭͳΒͪ ͵ͰͺͳΒͰ ;ͶͭͰ ͪͼͽͪͬͳ͵ͪ ͳ
Δͳͬͳͯ;ͱͼͽͳ ͺͷͪͱͰͺͻͳͳͶ;ͼͽͻͪͳΒͳͰͶ͵;ͺͰͼͳͽ;ͪͳΒͰ
ͻͰͽ͵͵ͪͯΒͰΒͪͼ͵ͪ͵ͫͳ
ͽͻͰͫͪͶͯͪͻͪͯͰͯͫͻͳͪͼͽͪͬͳͳͳͽͪͼͰͯΔͳͰ͵;ΒͰ̓ͪͽͼͬͪͼͬͻͪͳͿ;͵ͳΒͰ
͵ͶͬͪΔͪͲͪͽͰͬͪΒ;ͼ;ͽͳͼ͵ͺͬͬͻͰͯͬͪΔͰ;ͼͬͰͽͶ;ͼͪͯͪΔͳͰ͵ͳͬͪΔͪͳͷͭ;Ε-
ͼͽͳ ͼͪͬͻͰͷͰͪ͵ͶͪͫͳͽͻͰͫͪͶͯͪͺͻͰͼͳͲͪΔͪͼͪͬͻͰͷͰͭͼͬͰͽͪ
ͳͼͽͽͪ͵ΒͰͺͽͻͰͫ
ͳͯͭͬͪͻͪΒ;ΕͰͺΒͪΔͰΔͰ;ͺͭͶͰͯ;ͺͻͿͰͼͳͪͶͳͯ;ͱͼͽͳͪͼͽͪͬͳ͵ͪ
̓ͪ͵ͫͳͶ
;Ͱͻͳ;͵ΒΒΒͰͫͻͪͲͬͪΔͰͺͼͽͪͶͼͽͬͪͻ͵ͷͺͰͽͰͽͼͽͳͪͽͻͱͳͽ;͵
Ͳ;ͷͰͪͽͪ
ͼͽͪͯͪͻͯͰ Ͱ ͵ͽͻͶͳ; ;ͬͰ͵ ͳ ; ͺͽͺ;ͼͽͳ Ͷͪͬͳ ͺͻͳͺͪͯͳͳ
ͺͻͿͰͼͳΒͰ
͆ͪͺͻͽͳͬ
ͻͪͼͽ;ΕͳΒͰͽͻͰͯ͵ͽͻͶͰͪͼͽͪͬͳ͵ͪͯ ͫͳͻ͵ͻͪͽͼ͵ͳͼͽͻ;͵ͽ;ͻͪͳ;ͼͷͰͻͪͬͪΔͪ;
ͺͻͪ͵ͼͳͯͼͺΓͪΔͳͺͼͷͪͽͻͪͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͪ͵͎ͪͻͳͼ )BSSJT
͵ͼͽͪͽ;ΒͰ
t<>ͳͼͽͻͳΒͪͺ͵ͪͲ;ΒͰͼͳͱͪͬͪΔͰͼͽͪͽ;ͼͪͳ;ͽͳͪΒͪͪͼͽͪͬͳ͵ͪͭ;ͫͳͽͪ͵ͪ;ͽͷͳΒͰͯͰͼ-
ͽͻ;͵ͳΒ; ͲͯͻͪͬΓͪ ͺͭͻͪΔͰ ;ͼͶͬͪ ;ͯͻ;ͱͰ ͼͪ ͪͷͳΒͷ ͺͬͰΕͪΔͰ ͼͺΓͪΔͰ ͵ͽͻͶͰ
̹ͻΒͳ ͺ͵ͪͲͪͽͰΓͳ ͺͳͼ;Β; ͺͻͷͰͰ ;Ͷͭͪ ͪͼͽͪͬͳ͵ͪ ; ͺ͵;ͪΒ; ͯͪ ͼͰ ͳͼͽͻ;ͷͰͽͪͶͳͲ;Β; ͳ
ͺͻͰͽͬͻͰ;ͪͭͰͽͰͷͪͻ͵ͰͽͳͭͷͰͪΘͷͰͽͪͫͻͪͲͬͪΔͪ͆ͪͼͽͪͬͳͳͭ;ͫͰͷΕͯͪ͵ͽͻͶͳ;
ͼͬͰ;ͼͶͬͰͼͬͭͻͪͯͪi (ͳͼͽ
ͼͽͻ. 108).
̺ͯͰͼͰͯͰͫͪͽͰ
ͽͪ͵ΌͰ
ͳͼͽͪͽ;ͼ;ͺͻͿͰͼͳΒͰ 3PCFSUTPO
t͆ͪͼͽͪͬͪͳͺ;ͪͬͪΔͰ
͵ͪͺͻͿͰͼͳΒͪͳ͵ͪͳͼͽͻͳΒͼ͵ͳͬͪͱͪͿͪ͵ͽͻͼͳΒͪͶͰͷͫͳͶ-
ͼͽͳͳͲͪͺΓͪͬͪΔͪ
ͷͪͻͭͳͪͶͳͲͬͪͪΒͰ̓ͽͻͶͳ;Εͳ;ͼͶͬͰ
ͯͻ;ͽͬͺͻͰͽͬͪͻͪͪͼͽͪͬͳ͵Ͱ
͵Βͳ ͽͳͼ;ͳ͵ͪͯͪͫͳͶͳ
;ͷͪͻͭͳͪͶ;͵ͪͽͰͭͻͳΒ; ͼͪͰ͵ͷͺͰͽͰͽͳͷ ͺΒͰͯͳͳͷͪi (ͳͼͽ,
ͼͽͻ–3).
͌ͽͪ͵ͬͷͼͳͼͽͰͷ;͵ͽͻͶͰ
ͳΒͰͰͫͳͽͼͰ;ͼͺͼͽͪͬΓͪͯͳͼ͵;ͻͼ͵ͼͽͪͯͪͻͯͪ
ͰͿͳ-
͵ͪͼͼͽͳ
͵ͷͺͰͽͰͳΒͪ
͵Γ;ͳͺͰͻͿͻͷͪͼͳͳͯͻ;ͭͳ ͼͶͳͳ
͵Ͱͺͪͽͪͦͼͳ͉ͰΒͯ
+PIOTPO3FJE
ͺͻͳͷͰΕ;Β;ͯͪͯͳͼ͵;ͻͼ
͵ͪͽΒͰͬͪΒ
ͿͪͬͻͳͲ;ΒͰ
t<>ͺͻͰͳͲͼͽ;ͷͰͻͰΔ;ͳ͵ͬͪͽͳͿͳ͵ͪͳΒͳ͵ͪͺͻͰͼͺͻͳΕͰΔͪͳͲͯͻͪͬΓͰΔͪ ͻͭͪ-
ͳͲͪͳΒͪ͵ͪͽ ΒͰ ͫͻͪͲͬͪΔͰ ̓ͪͺͪͳͽͰͽͳͳ͵ͬͪͶͳͽͰͽͳͪͼͽͪͬͳ͵ͪ ͵ͼͽͻ;͵ͳΒͰͼ;ͽͰͳ-
͵-ͻͪͳͪͶͭͯͳͼ͵;ͻͼ͇ͪͫͰͲͫͰΌ;ΒͰͻͷͰ ͲͪͺͻͰ;ͰͿͳ͵ͪͼͼͽͳͪͼͽͪͬͳ͵ͪͳͺͻͪͬ-
ͯͪΔͰͲͪͰ͵ͼͺͶͳͳͽͳΒ;ͳͽͰͻͬͰͳΒ; ;ͺͼͪͪͼͽͪͬͳ͵ͪ͊ͶͳͽͷͰ
ͼͬͪͺͻͪ͵ͼͪͺͬͰͲͪͪͼͪ
ͪͼͽͪͬͷͳ;ͼͪͬͻͪͬͪΔͰͷͪͼͽͪͬͰͼͰͺͻͰͰΔ;ΒͰͺͻͽͳͬͼͽͪͯͪͻͯͳͷͪͫͶͳ͵ͬͪͳͷͪ;ͯͷͳ
ͪͽͷͯͳͼ͵;ͻͼ;i (ͳͼͽ
ͼͽͻ
͈ͼͽͷͯͰͻͳ͵ͽͰ͵ͼͽ
;͵ͷͰΒͰͼͬͰͺͯͶͱͺͻͰͳͼͺͳͽͳͬͪΔ;
;ͯͳͼ;ͷΔͳͬ͵ͬͳͻ
͵ͷ-
ͺͶͰ͵ͼͪͳͫͻͽ;ͼ͵ͶͼͰͪͻͳ;ͺͻͷͳΓͪΔ;ͺͻͫͶͰͷͪͼͽͪͯͪͻͯͪ;ͫͻͪͲͬͪΔ;
t͆ͳΒͰͯͪͺͻͰͼͺͻͰͰͼͳͼͽͰͷͪͰͷͱͰͫͳͽͳͺͽͺ;ͼͬͰͫ;ͬͪͽͪ
ͽͪͪ
ͼͽͪͫͳͶͪͯͪ
ͫͳͫͰͲͫͰͯͳͳͼͽͳ;ͼ;ͽͳͳ;ͰΔͪͳͺ;ͪͬͪΔͪi )BSHSFBWFT
ͼͽͻ
̹ͰͲͼͽͪͯͪͻͯͪ
ͼ;ͽͳͪͺͻͿͰͼͳΒͰΒͰͰͯͫͻͪΔͳͬͪ ͈ͻͫͶͰͷ͵ͬͪͶͳͽͰͽͭ;ͰΔͪͳ͵ͬͪͶͳͽͰ-
ͽͰͪͼͽͪͬͰͺͬͰͲͪΒͰͼͯͰͷͼͽͻͪͳΒͷͼͰͽΓͳͬͼͽͳͪͺͽͻͰͫͰ;Ͱͳ͵ͪͳͪͼͽͪͬͳ͵ͪ͆Ͱ͵Ͱ
ͺͽͻͰͫͰͼ;ͺͻͰͯͷͰͽͯ;ͭͽͻͪΒͰͺͪͱΔͰ
ͪͰ͵Ͱͼ;ͺͼͽͪͶͰͪ͵;ͽͰ;ͺͼͶͰͯΔͰͬͻͰͷͰ
̺ͰͻͬͪΔͪ ͵ͬͪͶͳͽͰͽΒͪͼͽͪͬͳͳ;ͰΔ;͵ͪͺͼ;Ͷͳͻͪͪͼ;; Ͱͽͳͻͳ͵Γ;ͪͰͶͰͷͰͽͪ͵Βͳ
ͯͺ;ͽͪΒ;ͯͪ;ͽͬͻͯͳͷͪΒΒͪͰͳͪΒͼͶͪͫͳΒͰͪͻͭ;ͷͰͽͰͬͳͷͺͳͽͪΔͳͷͪ
1. ͈ͻͬͳ ͼ;ͭͰͻͳͰ ͯͪ ͼͰ ͺͻͿͰͼͳͪͶͳ ͻͪͲͬΒ ͪͼͽͪͬͳ͵ͪ ͯͼͳ ͪ ͪ͵ͽ;ͰͶͰ ͳ ͫ;ͯ;ΕͰ
ͺͻͫͶͰͷͰ;ͪͼͽͪͬͳͳ;ͰΔ;͌ͪΒͫΓͰͷͼͶ;ͪΒ;
ͬͪ͵ͬͳͼͽͪͬͬͳͳͼͽͳ;ͺͲͳͬͯͪͼͰͺͻͿͰͼͳ-
ͪͶͳͻͪͲͬΒͻͰͪͶͳͲ;ΒͰͼͪ,Ͳͪͳͯͪͼͽͪͬͳ͵ͪ ͺͪΒͰ͵Ͷͪͫͻͪͽͳͬͪ,ͭͰͰͻͪͽͳͬͪͳͼͬͰΕͰ
ͺͻͰͼ).
2. ̽ͻ;ͭ
tͰ͵ͳͻͰͲ;Ͷͽͪͽͳͳͺͼͽͳͭ;Εͪ;Ͱͳ͵ͪͳͼ;ͪ͵ͬͳ͵ͪ͵ͬͳͫͳͼͷͱͰͶͰͶͳͯͪͫ;ͯ;i
̀ͪͼͬͪͳͼ;ͪͬͰͻͬͪΔ;ͯͪͼ;tͪΒͫΓͳͪͼͽͪͬͳͳͬͳͽͪͶͳ
;ͳͽͰͻͪ͵ͳΒͳͼͪͼͳΒͪͶͳͷ
316
̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
ͷͪͽͰͻͳΒͪͶͳͷ
ͳ ͵;Ͷͽ;ͻͳͷ ͵ͽͰ͵ͼͽͷi ͇ͬͳ ͪͼͽͪͬͳͳ
ͺͽͰͺͻͳͬͪΕͰ ΒͰ ͼͽͪͬͳͽͰ
ͪΒͫΓͳͼ;ͺ;ͽͲͪͺͻͳͼͽ;ͺͺͻͫͶͰͷ;͵ͬͪͶͳͽͰͽͪ.
3. ͭͅͽͭͪͼͰͯͬͳΒͪ ͬͪ͵ͽͻͶͰͪͼͽͪͬͳ͵ͪ ͵ͯͰ͵ͳͳͼͽͻͪͱͳͬͪͪ ͬ ΒͰ;ͬͰͲͳͼ
ͰͽͻͺͳΒͷͺͼͶͬͭ͵ͽͰ͵ͼͽͪ
͇ͬͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪΒͰͺͬͰͲͪͪͼͻͰ͵Ͱͺͽ;ͪͶͳͲͪͳΒͷͳ
ͻͰͺͲͳͳͳͻͪΔͰͷͪͼͽͪͬͳ͵ͪ ͵ͪͰ͵ͭ͵tͺͻͳͲͬͯͳͲͪΔͪi͇ͬΒͰ
ͽͪ͵ΌͰ
ͺͬͰͲͪͼͪ
ͼͽͪͽ;ͼͷͺͻͿͰͼͳΒͰ
4. ̓Γ;
t;ͳͷ;Ͱͳ͵ͰͷͰͽͳͷͬͰͻͬͪͽͰΕͰͽͻͰͫͪͽͳ;ͫ;ͯ;Εͼͽͳi͆ͪͭͶͪͼͪ͵
ΒͰ
ͬͯͰ
ͪ ͺͽͻͪͲͳͲͪͲͪΔͰͷ ͫ;ͯ;Εͼͽͳ͈ͬͰͲͪΒͰ ͼͪ ͵ͿͻͽͪͳΒͷͻͰͪͶͭͼͬͰͽͪ ͼͪ
ͳͬͪͽͳͬͳͷͺͻͷͰͪͷͪ͵ΒͰͲͪͽͰͬͪΒ;͵ͻͰͪͽͳͬͼͽ͵ͪͻͪͲͻͰͰΔͰ
x ͽͰͶͭͳΒͪͷͪͳͰ͵ͷͳΒͪͷͪ͵ΒͰͳͼͽͳ;ͺͻͫͶͰͷ͵ͼͰ͵ͬͰͳͫͻͲͭͻͪͲͬΒͪͳ͵ͷ-
ͺͶͰ͵ͼͳΒͳ;ͯͻ;ͱͳͬͪΔͪ͵ͪͺͳͽͪͶͪ
x ͳͫͻͳͯͰ͵;Ͷͽ;ͻͰͳͺͺ;ͶͪͳΒͰͼ;ͬͪ ͽͻͪͯͳͳͪͶͳͯͰͿͳͳͳΒͪͲͪΒͰͯͳͰ;Ͱͳ͵ͪ,
͵ͶͰͳͺͻͯͳͰ
x ͺͽͪ͵ͻͳͲͪͺͶͳͽͳ͵ͰͺͽͻͰͫͳͳͯͬΓͳͲͪΔͪ Βͯ͊ͺ;ͽΔͳ͵ͪ
x ͪͭͻͰͼͳͬͪ ͰͶͳͫͰͻͪͶͪ ͯͰͿͳͳͳΒͪ tͯͻͱͪͬͭ ͳͽͰͻͬͰͳͳͲͷͪ ͳ ͯͭͬͻͼͽͳi
͵ΒͪͬͯͳͺͻͳͬͪͽͳͲͪͳΒͳͳ ͷͪͻ͵ͰͽͳͲͪͳΒͳͼͬͳͫͶͳ͵ͪͳͳͬͪͫͻͪͲͬͪΔͪ
;͵Γ;;Β;Εͳͳͫͻͪ
ͲͬͪΔͰͪͼͽͪͬͳ͵ͪi -VLF
ͼͽͻ
̸̸͇͌̾͊͋̀̓͌͐̓͡ͅ
̻ͶͫͪͶͳͲͪͳΒͪΒͰ ͷΕͪ͌ͽͳͪΒͳ͵ΒͰ ͪͳͷͪͪͫͻͪͲͬͪΔͰ͵ͻͲͫͻͪͲͬͰͺͶͳͽͳ͵Ͱͪ
ͪͳͪͶͷͳͯͻͱͪͬͷͳͬ;ΒͰͼ;;ͽͳͪΒͳͳͪͪͼͽͪͬͰͺͻͪ͵ͼͰͳͫͻͪͲͬͪΔͰͪͼͽͪͬͳ͵ͪ
ͅͰΌ;ͽͳͷ
ͪͰͻͪͲ;ͷͰͬͪΔͰͬͭ;ͽͳͪΒͪͪͳͬ;ΒͰͽͰͻͳΒͼ͵ͳͺͻͰͽͺͼͽͪͬ͵ͳͼͪͳͽͪͷͪΔͰ
ͰͭͼͪͷͪͰͭͯͽͼ͵ͳͷͺͼͷͪͽͻͪΔͳͷͪ͵ͪͺͯͻ͵ͷ͋ͰͻͳΒͼ͵ͰͺͻͰͽͺͼͽͪͬ͵ͰͭͶͫͪͶͳͲͪͳΒͳ
317
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͲͪͼͶ;ͱ;Β;ͯͪΓͰ͵Ͱͺͽ;ͪͶͳͲͪͳΒͰ͵ͻͳΕͰΔͰͷͻͪͲͶͳͳͽͳͺͰͻͼͺͰ͵ͽͳͬͪͳͪ;ͳͳͼͽͻͪͱͳ-
ͬͪ͵ͳ ͽͻͪͯͳͳΒͪ ͼͪ ͰͷͺͳͻͳΒͼ͵ͷ ͬͰͻͳͿͳ͵ͪͳΒͷ ͆ͪͯͪͷ ͼͰ ͯͪ ΒͰ ͬ ͼͪͷ ͷͪͶͳ ͯͺͻͳͼ
ͬͪͱΒͯͰͫͪͽͳͫΓͰͷͻͪͲ;ͷͰͬͪΔ;ͻͰͪͶͼͽͳͰͻͰͭͶͫͪͶͳͲͪͳΒͰͳΔͰͭ;ͽͳͪΒͪͪͪͼͽͪͬ;ͳ
ͫͻͪͲͬͪΔͰͪͼͽͪͬͳ͵ͪ
̸̸͉͉̈́́͋̾͋͌
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t.BSLFUT
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182–196.
Ball, A. F.
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TSPPNTi"NFSJDBO&EVDBUJPOBM3FTFBSDI+PVSOBM, 46
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UJPOi+PVSOBMPG&EVDBUJPOGPS5FBDIJOH, 34
277–293.
Burbules, N. C., Torres, C. A. (Eds.) (2000). (MPCBMJ[BUJPOBOEFEVDBUJPO$SJUJDBMQFSTQFDUJWFT. New
:PSL3PVUMFEHF
Cuban, L. (1993). )PXUFBDIFSTUBVHIU$POTUBODZBOEDIBOHFJO"NFSJDBODMBTTSPPNT
–(2nd
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hers4BO'SBODJTDP
$"+PTTFZ-#BTT
ͼͽͻ–60.
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CBTFESFGPSNPGUFBDIFSFEVDBUJPOJOUIF64i5FBDIJOHBOE5FBDIFS&EVDBUJPO, 20 1–
Freire, P. (1970). 1FEBHPHZPGUIFPQQSFTTFE/FX:PSL)FSEFS)FSEFS
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GPSBEFNPHSBQIJDSFBMJUZi+PVSOBMPG5FBDIFS&EVDBUJPO, 61(1–
132–142.
Gay, G. (2000). $VMUVSBMMZSFTQPOTJWFUFBDIJOH5IFPSZ
SFTFBSDI
BOEQSBDUJDF/FX:PSL5FBDIFST$Pl-
lege Press.
(JSPVY
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̸͈͉͉̻̺͇̺̾̽̿̿́̓́ͣ́ͯͰͽͳͽͰͽͳͳ;ͶͭͰͪͼͽͪͬͳ͵ͪ;ͭͶͫͪͶͳͲͬͪͷͯͻ;ͽͬ;
,VNBTIJSP
,,
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+PVSOBMPG5FBDIFS&EVDBUJPO, 61(1–2) –
Ladson-Billings, G. (1994). 5IF ESFBNLFFQFST 4VDDFTTGVM UFBDIFST PG "GSJDBO "NFSJDBO DIJMESFO. San
'SBODJTDP
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ͼͽͻ–124.
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$"$PSXJO
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National Board for Professional Teaching Standards (2002). 8IBUUFBDIFSTTIPVMELOPXBOECFBCMFUP
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Academy Press.
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27(2) 168–190.
319
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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231–241.
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SUMMARY
Recent theoretical conceptualization and philosophical approaches to education, training and retraining
of teachers emphasize the importance of an authentic understanding of the nature of the process of teaching
and learning, as well as of their autonomous construction and reconstruction (phenomenological and cons-
tructivist paradigm). In the light of this holistic approach, the author, in this paper, raises an issue on the
relationship between allocated and gained identifications of teachers (the identity for others and identity for
themselves).
In this paper, the identities of teacher and their roles are considered as a specific form of auto-
categorization, and of understanding the reality through interpretation of personal experiences and emotio-
nal intereaction with the world that surrounds them. In this context, the most important tasks and roles of
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TUSBUFHJFTBOE
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DPMMBCPSBUJWFBOEDPPQFSBUJWFCFIBWJPVSUIFBDRVJTJUJPOPGIBCJUTBOETLJMMTGPSMJGFMPOHMFBSOJOH
Two mutually PQQPTJOHQFSTQFDUJWFTBSFEFTDSJCFEFDPOPNJDJNQFSBUJWF UIFGPDVTJTPOEFWFMPping
very specific types of useful and specialized knowledge, skills and values in business), and the critical resis-
tance (the critique of globalization which is seen as a result of political and business decisions to help multina-
tional corporations to secure the maximum available gain, wherein the educational system is only the sub-
sector of economy).
In this paper, the identity of teachers is associated with the process of homogenization, acculturation,
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MPDBMBOEiHMPDBMu
BSFDPODFQUVBMJzed.
,&:803%4 teacher’s identity, globalization, the role of teachers, holistic approach.
321
̸̸̺̺͉͇̺͇͇̺́͋̈́́͂̈́̽́́́͐̀͋ͅ1
̸̸̸̸͉̺͇̺͇̈́̾̓͊͆̽́͆́͐̈́̾̓͊̾̾͆̓
̸̸̸̸͉̺͉͇̺́́͆̈́̽́́͆͆ͅ͏̸͍͉͇̺́̾
̓;ͻͼ͵ͪΊͪ͵ͪͯͰͷͳΊͭͼ;ͯͪͻͼͽͬͰʹͳͷ;ͳͳͺͪͶ·ʹͼͶ;ͱͫΆ
͉ͼͼͳΊ
̸͇͇̹͇͊̾͆͆͊͋́̾̿͆ͅ͏̸͇͕͔͎́͆̈́͆
͈͉͇͏͇̺̺͇͇͖͇͉̻͇̾͊͊͆͋͆́͐̾͊̓̾́͆̾ͅͅ
͆ͪͼͰͶͰͳͰͷͭͳͻͰͭͳͬͷͳͻͪͼͽͪͬͳͽͼΊͬͼͰͫͶͰͰͻͪͲͻͯΆͷͺΈͽͳͰͼ͵ͷ;ͼͼͽͪͬ;
͵;Ͷ·ͽ;ͻͰ ͳ ͫͻͪͲ; ͱͳͲͳ ͉ͰͭͳΆ ͉ͼͼͳͳ Ͱ ΊͬͶΊΉͽͼΊ ͳͼ͵ͶΉͰͳͰͷ ̓ ͼͱͪͶͰͳΉ
Έͽͽ
Ͳͪ͵ͷͰͻΆʹ ͺͻͰͼͼͰͻͰͯ͵ͬͰͯͽ͵;ͼͳͶͰͳΉͷͰͱͪͳͪͶ·ʹ ͪͺͻΊͱͼͽͳ͊ͼͽΊͳͰ
ͷͰͱΈͽͳͰͼ͵ͳ ͽͰͳʹ Ͳͪͬͳͼͳͽ ͽ ΈͬͶΉͳͳ ͳͯͰͽͳͼͽͳ ͻͪͲͶͳΆ ͼͳͪͶ·Ά
ͽͰͻͻͳͽͻͳͪͶ·Ά ͳ ΈͽͳͰͼ͵ͳ ͭͻ;ͺͺ
ͺͯͪͼ ͬͰͼ·ͷͪ ͫΆͼͽͻʹ ͬ ;ͼͶͬͳΊ ͺͻͭͻͰͼͼͪ ͼͳͼͽͰͷΆ
ͷͪͼͼͬʹ ͳ ͽͻͪͼͺͻͽʹ ͵ͷͷ;ͳ͵ͪͳʹ ̺ Έͽͷ ͼͶ;ͪͰ ͳͽͰͻͰͼ ͺͻͰͯͼͽͪͬͶΊͰͽ ͳͼͼͶͰͯͬͪͳͰ
ͳͲͷͰͰͳΊͷͰͱͪͳͪͶ·ΆͽͰͳʹͬͷΈͽͳΆͳͷ͵ͿͰͼͼͳͪͶ·ΆͻͰͭͳͪ
͵
͵ͽͻΆͷͼͶͰͯ;ͰͽͽͰͼͽͳ̓;ͻͼ͵;ΉͫͶͪͼͽ·͉ͬͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ͆ͰͼͷͽͻΊͪͺͻͳͭͻͪͳͰͼ
͌͵ͻͪͳʹ ͺͶͱͰͳͰ ͳ ;ͼͳͶͳͬͳͰͼΊ ͷͳͭͻͪͳΆͰ ͺͽ͵ͳ ͳͲ ͌͵ͻͪͳΆ
ͅͶͯͬΆ
̸ͻͷͰͳͳ ͳ
͌ͲͫͰ͵ͳͼͽͪͪ
ͬͻͰͭͳͰ;ͯͰͶ·ΆʹͬͰͼͺͻͰͯͼͽͪͬͳͽͰͶͰʹͻͪͲͶͳΆͪͳͪͶ·ͼͽͰʹͯͼͽͳͭͪͰͽͽ
ͫ΄ͰʹͳͼͶͰͼͽͳͪͼͰͶͰͳΊͻͰͭͳͪ
ͪ– Έͽͻ;ͼͼ͵ͰͪͼͰͶͰͳͰ͋ͪ͵ʹͼͼͽͪͬͯͪͭͻͰͭͳ
ͪ ͯͶͱͰ ͫΆͽ· ;ͽ ͵ͪ͵ ͯͳ ͳͲ ͭͶͪͬΆ Ϳͪ͵ͽͻͬ
ͽ ͵ͽͻΆ Ͳͪͬͳͼͳͽ Ͱͭ ͫ΄ͰͼͽͬͰ-
ͺͶͳͽͳͰͼ͵ͪΊͳͼͳͪͶ·-Έ͵ͷͳͰͼ͵ͪΊͼͽͪͫͳͶ·ͼͽ·
͏Ͱͽͻͷ ͻͰͭͳͪͶ·ͭ ͻͪͲͬͳͽͳΊ ̸͵ͪͯͰͷͳͳ ͭͼͼͶ;ͱͫΆ ͬ ͰͶΊ ͬΆΊͬͶͰͳΊ ͪͻͪ͵ͽͰͻͪ
ͷͰͱͪͳͪͶ·ΆͬͲͪͳͷͽͰͳʹͪͼͰͶͰͳΊͬͭͯ; ͺͻͬͰͯͰͼͳͶͭͳͰͼ͵ͰͳͼͼͶͰͯ
ͬͪͳͰ ͇ͼͬΆͰ Ͳͪͯͪͳ ͯͪͭ ͳͼͼͶͰͯͬͪͳΊ – Έͽ ͳͲ;ͰͳͰ ͼͼͽΊͳΊ ͷͰͱΈͽͳͰͼ͵ͳ
ͽͰͳʹͬͻͰͭͳͰͬΆΊͬͶͰͳͰͽͰͳΊͪͼͰͶͰͳΊͻͰͭͳͪ͵ͽͻ;ͯͬΆͷͷͳͭͻͪͽͪͷͬΆΊͬͶͰͳͰ
ͬͲͷͱΆͺͻͳͳ
ͬͶͳΊΉ΄ͳͪͬͲͳ͵ͬͰͳͰͷͰͱͪͳͪͶ·Ά͵ͿͶͳ͵ͽΆͺͻΊͬͶͰͳʹ
͈Ͷ;ͰΆͰͯͪΆͰ ͺͲͬͶΊΉͽͼͯͰͶͪͽ· ͬΆͬͯ
ͽͳͷͰΉ΄ͰͰͼΊͬͻͰͭͳͰͷͰͱͪͳͪͶ·Ͱ
ͼͭͶͪͼͳͰΊͬͶΊͰͽͼΊͰ ͼͽͶ· ͼͽͪͫͳͶ·ΆͷͳͳͲͷͰͰͳͰ ͷͳͭͻͪͳʹͼͳͽ;ͪͳͳͷͱͰͽͺͻͳͬͰͼͽͳ͵
ͪͻͪͼͽͪͳΉͼͳͪͶ·ʹͪͺͻΊͱͼͽͳ́ͼͼͶͰͯͬͪͳͰͿͳ͵ͼͳͻ;Ͱͽ
ͽͬͷͪͼͼͬͷͼͲͪͳͳͺͻͳ
ͼ;ͽͼͽͬ;ͰͽͫͻͪͲͷͳͭͻͪͽͪ͵ͪ͵ͺͽͰͳͪͶ·ͭͼͳͽͰͶΊ͵ͿͶͳ͵ͽͭͰͼͽͳͳͰͫͯͳͷͼͽ·ͳͯͽͳ
ͪ͵ͿͶͳ͵ͽͼͳͷͯͶΊͽͼͽͪͳͬͪͳΊͼͬͳͳͽͰͻͰͼͬ
ͽͺͻͳͺͻͰͯͰͶΆͫͼͽΊͽͰͶ·ͼͽͬͪͷͱͰͽ
ͳͲͷͰͳͽ·ͷͰͱͪͳͪͶ·;Ήͼͳͽ;ͪͳΉͬ;ͯ;Ήͼͽͻ;
̺͔̓̈́͗͐̾̾ ̸͇̺͊̈́ ͷͰͱͪͳͪͶ·ΆͰ ͽͰͳΊ
ͷΈͽͳͰͼ͵ͳʹ ͻͰͭͳ
ͷͳͭͻͪͳΊ
ͽͻ;ͯͬͪΊͷͳͭͻͪͳΊ
1
om_zotova@mail.ru
322
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
̺ͽͰͰͳͰͬͼͰͭ99ͬͰ͵ͪͪͫͶΉͯͪͰͽͼΊͳͽͰͼͳͬͰͻͪͼͳͻͰͳͰͷͳͭͻͪͳΆͺͽ͵ͬ
ͪ
ͬ ͪͪͶͰ 99* ͬͰ͵ͪ ͿͰͷͰ ͷͳͭͻͪͳͳ ͼͽͪͶ ͼͼͽͪͬͶΊΉ΄ͳͷ Ϳͪ͵ͽͻͷ ͬͼͰ ͭͶͫͪͶ·Ά
ͳͲͷͰͰͳʹ͊ͫͼͽͬͰͼͪͷͪͭͶͫͪͶͳͲͪͳΊͬͲͪͳͽͰͶ·ʹͼͽͰͺͰͳͳͽͰͼͳͿͳͳͻͬͪͶͪΈͽͽ
ͺͻͰͼͼ
͆ͪͼͰͶͰͳͰͷͭͳͻͰͭͳͬͷͳͻͪͼͽͪͬͳͽͼΊͬͼͰͫͶͰͰͻͪͲͻͯΆͷͺΈͽͳͰͼ͵ͷ;ͼ-
ͼͽͪͬ;
͵;Ͷ·ͽ;ͻͰͳ ͫͻͪͲ;ͱͳͲͳ͉ͰͭͳΆ͉ͼͼͳͳͰΊͬͶΊΉͽͼΊͳͼ͵ͶΉͰͳͰͷͅͳͭͻͪͳΆͰ
ͺͻͰͼͼΆ ͳͭͻͪΉͽ Ͳͪͳͷ;Ή ͻͶ· ͬ ͼͳͪͶ·-Έ͵ͷͳͰͼ͵ͷ ͳ ͯͰͷͭͻͪͿͳͰͼ͵ͷ ͻͪͲͬͳͽͳͳ
͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ̀ͪͺͼͶͰͯͳͰͯͬͪͯͰͼΊͽͳͶͰͽͳΊͷͳͭͻͪͳΆʹͺͻͳͻͼͽͬͲͪͳͽͰͶ·ʹ
ͼͽͰͺͰͳ͵ͷͺͰͼͳͻͬͪͶͫͶͰͰͺͶͬͳΆͰͼͽͰͼͽͬͰʹ;ͫΆͶͳͪͼͰͶͰͳΊ
͖ͽͳͰͼ͵ͳ ͯͻͯΆͷͳ ͺͻͳΊͽ ͼͳͽͪͽ· ͽͰ ͽͰͻͻͳͽͻͳͪͶ·ΆͰ ͫͻͪͲͬͪͳΊ
ͭͯͰ
ͪͳͪͶ·ΆͰͷͰ·ͳͼͽͬͪͼͼͽͪͬͶΊΉͽͷͰͰͰͪͼͰͶͰͳΊ
ͪͯͶΊͯͭΈͽͼͪͺͻͰͬΆͪͰͽ
ͽͫ΄ͰʹͳͼͶͰͼͽͳͪͼͰͶͰͳΊ͈ͷͪͽͰͻͳͪͶͪͷ̺ͼͰͻͼͼͳʹͼ͵ʹͺͰͻͰͺͳͼͳͪͼͰͶͰͳΊ
ͭͯͪ
ͬ ̓;ͻͼ͵ʹ ͫͶͪͼͽͳ ;ͯͰͶ·Άʹ ͬͰͼ ͺͻͱͳͬͪΉ΄ͳ ͺͻͰͯͼͽͪͬͳͽͰͶͰʹ ͻͪͲͶͳΆ
ͪͳͪͶ·ͼͽͰʹ ͫͰͲ ;ͽͪ ͻ;ͼͼ͵ͭ ͪͼͰͶͰͳΊ ͳ ͳͼͽͻͪΆ ͷͳͭͻͪͽͬ ͯͼͽͳͭͪͰͽ ͽ
ͫ΄ͰʹͳͼͶͰͼͽͳͪͼͰͶͰͳΊͻͰͭͳͪ
ͳΈͽͰͼͷͽͻΊͪͺͻͳͭͻͪͳͰͼ͌͵ͻͪͳʹͺͶͱͰ
ͳͰ ͳ ;ͼͳͶͳͬͳͰͼΊ ͷͳͭͻͪͳΆͰ ͺͽ͵ͳ ͳͲ ͌͵ͻͪͳΆ
ͅͶͯͬΆ
̸ͻͷͰͳͳ ͳ ͌ͲͫͰ͵ͳͼͽͪͪ
͋ͪ͵ʹ ͪͳͪͶ·Άʹ ͼͼͽͪͬ ̓;ͻͼ͵ʹ ͫͶͪͼͽͳ ͺͲͬͶΊͰͽ ͽͰͼͽͳ Ͱ ͵ ͷΈͽͳΆͷ
ͺͻͳͭͻͪͳΆͷͻͰͭͳͪͷ
ͪͅͼͽͪͫΆͬͰͰʹͷͳͭͻͪͳͳͬͫͶͪͼͽͳͽͪ͵ͬΆ
ͽͼͳͶ·ͰͷͰΊΉͽͫ΄ͰʹΈͽͳͰͼ͵ʹ
͵ͪͻͽͳΆͬͽͰͰͳͳͱͳͲͳͯͭͺ͵ͶͰͳΊ͆ͬͽͱͰͬͻͰͷΊͼͶͰͯ;ͰͽͽͷͰͽͳͽ·
ͽͬͼͻͪͬͰ
ͳͳͼͭͯͷ
ͳͼͶͰͼͽ·ͻ;ͼͼ͵ͭͪͼͰͶͰͳΊͼ͵ͻͪͽͳͶͪͼ·͵ͪ͵ͬ͵ͶͳͰͼͽͬͰͷͳͲͷͰͻͰ
ͳͳ ͼ ͯ 036 ͰͶͬͰ͵
ͽͪ͵ͳͬ;ͯͰͶ·ͷͬͰͼͰ ͼ
ͯ
ͽ;͵ͪͲͪͬͳ
ͪͳͪͶ·ͼͽ· ͳͶͳ ͯ
ͽ ͬͼͰ ͱͳͽͰͶͰʹ ͻͰͭͳͪ
͆ͪͼͰͶͰͳͰ ̓;ͻͼ͵ͭ ͻͰͭͳͪ
ͼͽͪͬͳͽͼΊ ͬͼͰ ͫͶͰͰ ͻͪͲͻͯΆͷ ͺ ΈͽͳͰͼ͵ͷ; ͼͼͽͪͬ;
͵;Ͷ·ͽ;ͻͰ ͳ ͫͻͪͲ; ͱͳͲͳ ͖ͽ
ͻͰͲ;Ͷ·ͽͪͽ ͳͽͰͻͪͳͪͶͳͲͪͳͳ ͲΊʹͼͽͬͪ ͳ ͬͼͰʹ ͫ΄ͰͼͽͬͰʹ ͱͳͲͳ
ͻͼͽͪ
ͷͰͱͯ;ͪͻͯΆ ͳ ͬ;ͽͻͳͭͼ;ͯͪͻͼͽͬͰΆ ͷͳͭͻͪͳʹ
;ͬͰͶͳͰͳΊ ͳͼͶͪ ͼͷͰͪΆ ͫͻͪ͵ͬ
͆
͵ ͼͱͪͶͰͳΉ
Έͽͽ Ͳͪ͵ͷͰͻΆʹ ͺͻͰͼͼ ͰͻͰͯ͵ ͬͰͯͽ ͵ ;ͼͳͶͰͳΉ ͷͰͱͪͳͪͶ·ʹ
ͪͺͻΊͱͼͽͳ ̺ Έͽͷ ͼͶ;ͪͰ ͳͽͰͻͰͼ ͺͻͰͯͼͽͪͬͶΊͰͽ ͳͼͼͶͰͯͬͪͳͰ ͳͲͷͰͰͳΊ
ͷͰͱͪͳͪͶ·Ά ͽͰͳʹ ͬ ͷΈͽͳΆ ͳ ͷ͵ͿͰͼͼͳͪͶ·Ά ͻͰͭͳͪ
͵
͵ͽͻΆͷͼͶͰͯ;ͰͽͽͰͼͽͳ̓;ͻͼ͵;ΉͫͶͪͼͽ·͉ͬͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ
ͯͶΊͫͰͼͺͰͰͳΊͯʹͳͲ
ͫͪͲͬΆͰͶͰʹͭͼ;ͯͪͻͼͽͬͰʹͷͳͭͻͪͳʹͺͶͳͽͳ͵ͳ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ– ͫͰͼͺͰͰ
ͳͰ ͪͳͪͶ·ʹ ͫͰͲͺͪͼͼͽͳ ͉ͼͼͳʹͼ͵ʹ ͍ͰͯͰͻͪͳͳ
ͷͪ͵ͼͳͷͪͶ·ͪΊ Ͳͪ΄ͳ΄ͼͽ·
͵ͷͿͻͽͼͽ·ͳͫͶͪͭͺͶ;ͳͰͪͼͰͶͰͳΊ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ.
ͅΈͽͳΆʹͼͼͽͪͬ̓;ͻͼ͵ʹͫͶͪͼͽͳͯͶͱͰͫΆͽ·;ͽ͵ͪ͵ͯͳͳͲͭͶͪͬΆͿͪ͵ͽ
ͻͬ
ͽ͵ͽͻΆͲͪͬͳͼͳͽͫ΄ͰͼͽͬͰ-ͺͶͳͽͳͰͼ͵ͪΊͳͼͳͪͶ·-Έ͵ͷͳͰͼ͵ͪΊͼͽͪͫͳͶ·ͼͽ·
ͪ ͻͼͼͳʹͼ͵-;͵ͻͪͳͼ͵ʹ ͭͻͪͳͰ ̸ Έͽ ͽͻͰͫ;Ͱͽ ͺͻͬͰͯͰͳΊ ͬͲͬͰͰʹ ͷͳͭͻͪͳʹ
ͺͶͳͽͳ͵ͳ̺ͽͱͰͬͻͰͷΊ
ͺͯͪΆͷ̓;ͻͼ͵ͼͽͪͽͪͬͭͯ;ͪͽͰͻͻͳͽͻͳΉͫͶͪͼͽͳͺͻͳͫΆͶ
ͰͶͬͰ͵
ͽ ͪ ͫͶ·Ͱ
Ͱͷ ͬ ͭͯ; ͅͳͭͻͪͳΆʹ ͺͻͳͻͼͽ ͪͼͰͶͰͳΊ
323
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̓;ͻͼ͵ʹ ͫͶͪͼͽͳ Ͳͪ ͭͯ ͼͼͽͪͬͳͶ ͰͶͬͰ͵ ͖ͽ ͬ ͯͬͪ ͻͪͲͪ ͫͶ·Ͱ
Ͱͷ Ͳͪ
ͼͽͬͰͽͼͽͬ;Ή΄ͳʹ ͺͰͻͳͯ ͺͻͰͯΆͯ;΄Ͱͭ ͭͯͪ ̹ͶͰͰ ͷͳͭͻͪͽͬ ͺͻͳͫΆͶͳ ͳͲ ͌͵ͻͪͳΆ
ͅͶͯͬΆ
̸ͻͷͰͳͳ ͳ ͌ͲͫͰ͵ͳͼͽͪͪ ̺ ͽͼͳͽͰͶ·ͷ ͬΆͻͪͱͰͳͳ ͷͳͭͻͪͳΆʹ ͺͻͳͻͼͽ Ͳͪ
ͼͽͫͷͰͪͼͼͽͻͪͪͷͳ̻͊͆ͬΊͬͪͻͰ–ͯͰ͵ͪͫͻͰͭͯͪͬ̓;ͻͼ͵ʹͫͶͪͼͽͳͼͼͽͪͬͳͶx
ͽ
ͽͱͰͬΆͰͼͻͰͯͰͻͼͼͳʹͼ͵ͳ͆ͪͼͰͶͰͳͰͻͰͭͳͪ
ͽΊͬͰͶͷͳͰͲͪͳͽͰͶ·
ͺͻͯͶͱͪͶ
;ͬͰͶͳͳͬͪͽ·ͼΊͳͲͪͼͽͷͳͭͻͪͳͭͫͷͰͪͼͯͻ;ͭͳͷͳͼͽͻͪͪͷͳ ͰͬͯΊ΄ͳͷͳ ̻ͬ͊͆
xͲͪΊͬͪͻ·–ͯͰ͵ͪͫͻ·ͭͯͪ
͒Ͱͻͫͪ͵ͬͪ
͈ͻͳͷͺͶͱͳͽͰͶ·ͰͼͪͶ·ͯͷͳͭͻͪͳͳͬͻͰͭͳͰͪͫͰͼͺͰͳͬͪͶͼ·Ͳͪͼͽͺͻͳͻ
ͼͽͪͭͻͯͼ͵ͭͪͼͰͶͰͳΊͳͪ– ͼͰͶ·ͼ͵ͭ
ͺͻͳΈͽͷͲͪͭͯͳͼͶͰͼͽ·ͼͰͶ·ͼ͵ͭ
ͪͼͰͶͰͳΊ Ͳͪ ͼͽ ͷͳͭͻͪͳͭ ͺͻͳͻͼͽͪ ;ͬͰͶͳͳͶͪͼ· ͪ
ͽΆͼ ͰͶͬͰ͵ ͆ͪͳͫͶͰͰ
ͺͻͳͬͶͰ͵ͪͽͰͶ·Άͷͳ ͯͶΊ ͺͻͳͫΆͬͪΉ΄ͳ ͬ ̓;ͻͼ͵;Ή ͫͶͪͼͽ· ΊͬͶΊΉͽͼΊ ͻͪʹΆ
͵ͽͻΆͰ
ΊͬͶΊΉͽͼΊͼͺͻͰͯͰͶ·ΆͷͳͼͽͰͻͻͳͽͻͳͰʹ͌͵ͻͪͳΆ
ͪͽͪ͵ͱͰͻͪʹΆ
ͽΊͭͽͰΉ΄ͳͰ͵ͫͶͪͼͽͷ;
Ͱͽͻ; ͳͶͳ ͵ͻ;ͺΆͷ ͺͻͷΆͶͰΆͷ ͷͭͻͯͪͷ ̺ Έͽͳ ͷ;ͳͳͺͪͶ·Ά ͫͻͪͲͬͪͳΊ
ͷͳͭͻͪͳΆʹ ͺͻͳͻͼͽ ͼͰͶ·ͼ͵ͭ ͪͼͰͶͰͳΊ ͪ ͺͻͽΊͱͰͳͳ ͯͬ; ͺͼͶͰͯͳ ͶͰͽ ΊͬͶΊͰͽͼΊ
ͺͶͱͳͽͰͶ·Άͷ̀ͪͺͰͻͳͯͼΊͬͪͻΊͺͪͺͻͰͶ·ͭͯͪͬͫͶͪͼͽ·ͺͻͳͫΆͶͰͶͬͰ͵
ͳͲ
ͳͽͼΊͽͼΊ͵ͷͰͱͯ;ͪͻͯΆͷͷͳͭͻͪͽͪͷ͋ͪ͵ͳͷͫͻͪͲͷ
ͪͼͰͭͯΊͳʹͯͰ·ͷͱ
ͭͬͻͳͽ·ͽͰͯͰͳͳ;ͼͳͶͰͳΊͷͳͭͻͪͳΆͺͽ͵ͬ ͬͻͰͭͳͰ
ͺͻͳͷͫͶ·ͪΊͪͼͽ·
ͺͻͳͫΆͬͪΉ΄ͳ ͬ ͫͶͪͼͽ· ͶΉͯͰʹ ΊͬͶΊΉͽͼΊ ͺͻͰͯͼͽͪͬͳͽͰͶΊͷͳ ͻͪͲͶͳΆ ΈͽͳͰͼ͵ͳ ͭͻ;ͺͺ ͳ
Ͳͪͪͼͽ;ΉΊͬͶΊΉͽͼΊͼͳͽͰͶΊͷͳͳΈͽͳʹ͵;Ͷ·ͽ;ͻΆ
̺;ͼͶͬͳΊͭͶͫͪͶͳͲͪͳͳͻͼͼͳʹͼ͵ͭ ͫ΄ͰͼͽͬͪͬͰΊΊͷͳͭͻͪͳΊͺͻͳͫͻͰͽͪͰͽ ͼͫͰ
ͲͪͰͳͰ ͳͽͻͰͫ;ͰͽͺͻͳͼͽͪͶ·ͭͬͳͷͪͳΊͻͭͪͬͬͶͪͼͽͳ̺ͼͳͶͭͳͳͼͬͰͬͳͷͪͳͰ
;ͯͰͶΊͰͽͼΊ ͺͻͫͶͰͷͪͷ
ͼͬΊͲͪΆͷ ͼ ͪͯͪͺͽͪͳͰʹ ͷͳͭͻͪͽͬ ͵ ͬͷ; ͼͳͪͶ·ͷ;
͵;Ͷ·ͽ;ͻͷ;
ΈͽͳͰͼ͵ͷ; ͵ͻ;ͱͰͳΉ ͅ;͵ͷͰͶ·
͈ͶͰͫͪͰͬͪ
͈ͻͳͬͶͰ͵ͪͽͰͶ·ͼͽ·
Ͷͳͫ ͽͽͪͶ͵ͳͬͪΉ΄ͳʹ ͺͽͰͳͪͶ ͽͰͻͻͳͽͻͳʹ ͬΆͫΆͽͳΊ ͳ ͺͻͳͫΆͽͳΊ ͬ
ͲͪͳͽͰͶ·ʹͷͰͻͰͲͪͬͳͼΊͽͽͷͰͱͶͳͼͽΆͬͲͪͳͷͽͰͳʹ
ͪͶͳͳΊͼͫ΄Ͱͼͽͬͷͳͭͻͪ
ͽͬ-ͲͰͷͶΊ͵ͬ
ͻͯͼͽͬͰΆ ͳ ͯͻ;ͱͰͼ͵ͳ ͼͬΊͲͰʹ
ͳͼͽͻͳͰͼ͵ͳ ͽͻͪͯͳͳʹ
ͽͻͪͱͪΉ΄ͳ
ͺͻͰͱͳʹͷͳͭͻͪͳΆʹͺΆͽΈͽͳͰͼ͵ʹͭͻ;ͺͺΆͳͽͺ̺Ͳͷͱͼͽ·ͪͻͪͼͽͪͳΊͼͳͪͶ·ʹ
ͪͺͻΊͱͼͽͳ
ͯͰͼͽͪͫͳͶͳͲͪͳΊ ͳͷͰΉ΄ͰͭͼΊ ͬ ͻͰͭͳͰ ͷͰͱͪͳͪͶ·ͭ ͼͭͶͪͼͳΊ ͺͼͶ;
ͱͳͶͳ ͼͬͪͳͰͷ ͯͶΊ ͺͻͬͰͯͰͳΊ ͬ ͭͯ; ͼͳͶͭͳͰͼ͵ͭ ͺͻͼͪ ͪͼͰͶͰͳΊ ̓;ͻͼ͵ʹ
ͫͶͪͼͽͳ ̽ͪͰ ͳͼͼͶͰͯͬͪͳͰ ͼͽͪͶ ͪͼͽ·Ή ͷͭ;ͻͬͰͬͭ ͷͳͽͻͳͭͪ ͼͿͰͻΆ
ͷͰͱΈͽͳͰͼ͵ͳ ͳ ͷͳͭͻͪͳΆ ͽͰͳʹ ͬ ͻͰͭͳͰ ̸ͳͿͰͻͬͪ
̸ͳͿͰͻͬͪ ͳ
̀ͽͬ
̾ͿͻͰͷͬ
̸ͶͰ͵ͼͰͰ͵ͳ͊ͪͶͬͪ
̀ͽͬͳ̹ͰͻͰͲ;͵ͪΊ
ͪͰͭͻͰͲ;Ͷ·ͽͪͽΆ–
ͼͬʹͯͶΊͻͰ͵ͷͰͯͪͳʹͺͻͪͲͻͪͫͽ͵ͰͺͶͱͰͳʹ ͷͳͭͻͪͳʹͺͶͳͽͳ͵ͳ ̻ͪʹͯ;͵ͬͪͳ
̻ͯ;ͬͪ
̀ͽͬͳ̹ͰͻͰͲ;͵ͪΊ
͈Ͱͽͻͬͪͳ̸ͳͿͰͻͬͪ
͇͔̾͋̽ͅ
͏Ͱͽͻͷ ͻͰͭͳͪͶ·ͭ ͻͪͲͬͳͽͳΊ ̸̻͇͌ ̺͇ ̓;ͻͼ͵ʹ ͫͶͪͼͽͳ j̓;ͻͼ͵ͪΊ ͪ͵ͪͯͰͷͳΊ
ͭͼ;ͯͪͻͼͽͬͰʹͳͷ;ͳͳͺͪͶ·ʹͼͶ;ͱͫΆv ͏̸͉͉͵ͪͯͰͷͳͳͭͼͼͶ;ͱͫΆ
ͬͰͶΊͬΆΊͬͶͰͳΊ
324
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
ͪͻͪ͵ͽͰͻͪͷͰͱͪͳͪͶ·ΆͬͲͪͳͷͽͰͳʹͼΊͫͻΊͺͯͰ͵ͪͫͻΊͭͯͪͫΆͶͺͻ
ͬͰͯͰͼͳͶͭͳͰͼ͵Ͱ ͳͼͼͶͰͯͬͪͳͰ̸ͪͶͭͳΆʹͺͻͼͺͻͬͯͳͶͼΊͬͳͬͭͯ;
ͽ ͺͲͬͶΊͰͽ ͪͷ ͬΆΊͬͳͽ· ͯͳͪͷͳ͵; ͳͲ;ͪΉ΄ͳ ͬͺͻͼͬ ͊ͽͻ;ͯͳ͵ͪͷͳ ͏͉͉ ̸͵ͪͯͰͷͳͳ
ͭͼͼͶ;ͱͫΆ ͬ ͭͯ; ͫΆͶ ͺͻͰ ͰͶͬͰ͵
ͳͲ ͳ ͰͶͬͰ͵ ͭͻͯͼ͵ͭ
ͪͼͰͶͰͳΊͳ– ͼͰͶ·ͼ͵ͭ
ͬͭͯ;– ͻͰͼͺͯͰͽͬ
ͪͬͭͯ;– ́ͼͼͶͰͯͬͪ
ͳͰͺͻͬͯͳͶͼ·
͵ͪ͵ͷͰͽͯͷͳͽͰͻͬ·ΉͳͻͬͪͳΊͪͼͰͶͰͳΊ
ͽͪ͵ͳͷͰͽͯͷͪ͵ͰͽͳͻͬͪͳΊͺ
ͷͰͼͽ; ͻͪͫͽΆ ͳ ͷͰͼͽ; ͱͳͽͰͶ·ͼͽͬͪ ͻͰͼͺͯͰͽͬ ̓ͽͻͶ· ͵ͪͰͼͽͬͪ ͼ;΄ͰͼͽͬͶΊͶͼΊ ͺͼͻͰͯ-
ͼͽͬͷ ͺͼͽΊͭ ͪͪͶͳͲͪ ͻͰͲ;Ͷ·ͽͪͽͬ ͪ͵Ͱͽ
ͺͻͬͰͻΊͶͪͼ· ͺͶͽͪ ͳ ͺͻͪͬͳͶ·ͼͽ· ͳ
ͲͪͺͶͰͳΊ ͈ͻͳΊͬͳͰ ;ͪͼͽͳͰ ͬ ͺͻͼͪ ͱͳͽͰͶͳ ͻͰͭͳͪ ͽͬͰͽͳͶͳ ͪ ͻΊͯ ͬͺͻͼͬ
Ͳͪ͵ͶΉΆͬͼͷΆͼͶͬΆͰͫͶ͵ͳͰ͵ͪͷͰͱͪͳͪͶ·ΆͽͰͳʹͪͽͰͻͻͳͽͻͳͳͫͶͪ-
ͼͽͳ ͽͰͳͰ ͱͳͽͰͶͰʹ ͵ ͽͻ;ͯͬΆͷ ͷͳͭͻͪͽͪͷ ͺͻͳͳΆ ͳ ͺ;ͽͳ ͻͪͲͻͰͰͳΊ
ͷͰͱͪͳͪͶ·Ά͵ͿͶͳ͵ͽͬ
̸͉͕͔͎͇̹̾̀͌̈́͋͋́́͊͌̿̽̾͆́̾
͇Ͱ͵ͪͷͰͱͪͳͪͶ·ΆͽͰͳʹͪͽͰͻͻͳͽͻͳͳͺͻͳͭͻͪͳͭͻͰͭͳͪ
̺ ͺͼͶͰͯͳͰ ͭͯΆ ͉ͼͼͳΊ ͼͽͶ͵;Ͷͪͼ· ͼ Έ͵ͷͳͰͼ͵ͳͷ ͵ͻͳͲͳͼͷ
ͷͰͱͯ;ͪͻͯΆͷͳ
ͼͪ͵ͳΊͷͳ
ͺͬΆͰͳͰͷ ͬͪͶΉͽͭ ͵;ͻͼͪ
ͼͶͪͫͶͰͳͰͷ ͻ;ͫͶΊ
ͺͳͱͰͳͰͷ ;ͻͬΊ ͱͳͲͳ
ͫͶ·ʹ ͪͼͽͳ ͪͼͰͶͰͳΊ
ͬ ͼͬΊͲͳ ͼ Έͽͳͷ ͬ ͼͽͻͪͰ ͪͫͶΉͯͪͶͳͼ· ͺͻͳͲͪ͵ͳ ͪͻͪͼͽͪͳΊ
ͼͳͪͶ·ʹͪͺͻΊͱͼͽͳͬ ͻͪͲͶͳΆͻͰͭͳ͇ͪͯͬͻͰͷͰͼΈͽͳͷ
ͬͻͪͲͭͪͻ;͵ͻͪͳͼ͵
ͭ͵ͻͳͲͳͼͪͬͻͼͼͳʹͼ͵ͳͷͪͼͼ-ͷͰͯͳͪͺΊͬͳͶͪͼ·ͳͿͻͷͪͳΊͽΆͼΊͪͫͰͱͰͰͬͳͲ͌͵ͻͪͳΆ
͵ͽͻͪΊ
ͺͻͪͬͯͪ
ͬͷͪͻͽͰͭͯͪͺͻͰͯͼͽͪͬͳͽͰͶΊͷͳͼͽͬͰͽͼͽͬ;Ή΄ͳͷͳͭͻͪͳΆ ͼͽͻ;͵ͽ;ͻ
͉ͼͼͳͳ ͫΆͶͪ ͺͻͬͰͻͭ;ͽͪ ͆ ͬΆͰͪͲͬͪΆͰ Ϳͪ͵ͽͻΆ ͺͻͯͳͶͳ ͺͪͼͰͳͰ ͻͼͽͰ
ͪͺͻΊͱͼͽͳ ͬ ͷͰͱΈͽͳͰͼ͵ͳ ͽͰͳΊ ͈Έͽͷ; ͯͳͷ ͳͲ ͭͶͪͬΆ ͬͺͻͼͬ
ͳͼͼͶͰͯͬͪͳΊ ͬ ͳͲ;Ͱͳͳ ͷͰͱͪͳͪͶ·Ά ͬͲͪͳͷͽͰͳʹ ͪ ͽͰͻͻͳͽͻͳͳ
ͷ;ͳͳͺͪͶ·Ά ͫͻͪͲͬͪͳʹ ̓;ͻͼ͵ʹ ͫͶͪͼͽͳ ͫΆͶ ͬΆΊͬͶͰͳͰ ͽͰͳΊ ͵;ͻΊ ͵ ͶΉͯΊͷ
ͯͻ;ͭʹͪͳͪͶ·ͼͽͳ2.
͉ͰͲ;Ͷ·ͽͪͽΆ ͺͻͼͪͺ͵ͪͲͪͶͳ(ͻͳͼ 1)
ͽͻͰͼͺͯͰͽͬͰʹͽͻͪͶ·
ͪ ͬ ͫͶ·ͰʹͼͽͰ
ͺͰͳ ͯͪͱͰ ͼ ͫͰͲͻͪͲͶͳͳͰͷ ͽͼΊͽͼΊ ͵ ͶΉͯΊͷ ͯͻ;ͭͭ Έͽͼͪ ͐ͰͽͬͰͻͽ· ͺͻͰΆ
ͲͪΊͬͳͶͳͯͫͻͱͰͶͪͽͰͶ·ͷͽͰͳͳ͵ͯͻ;ͭͳͷͪͻͯͪͷ
ͰͼͶͳͼͻͪͬͳͬͪͽ·ͼͺͻͰͯΆͯ;΄ͳͷͳ
ͭͯͪͷͳ
ͽͬͳͭͯ;Έͽͽͺ͵ͪͲͪͽͰͶ·ͫΆͶͻͪͬͰ̹Ͷ·ͪΊͪͼͽ·ͪͼͰͶͰͳΊͺͻͳͭͻͪ
ͳͭͻͰͭͳͪͺͻΊͬͶΊΉͽͰʹͽͻͪͶ·ͰͽͰͳͰ͵ͶΉͯΊͷͯͻ;ͭʹͪͳͪͶ·ͼͽͳ
2
͈ͯͪͳͪͶ·ͼͽ·Ή
ͺͻͰͱͯͰͬͼͰͭ
ͬͳͼͼͶͰͯͬͪͳͳͺͳͷͪͰͽͼΊΈͽͳͰͼ͵ͪΊͺͻͳͪͯͶͰͱͼͽ·
ͻͰͼͺͯͰͽͬ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉ͳͼ;͵ ͉ͪͼͺͻͰͯͰͶͰͳͰͽͬͰͽͬͪͬͺͻͼj̓ͪ͵̺ΆͽͼͳͽͰͼ·͵ͶΉͯΊͷ
ͯͻ;ͭʹͪͳͪͶ·ͼͽͳ v
ͬ %
̻ͻͪͿͳ͵ ̽ͳͼͽͻͳͫ;ͳΒͪͯͭͬͻͪͪͺͳͽͪΔͰt̓ͪ͵ͪͬΒͰ̺ͪͯͼ
ͺͻͰͷͪΓ;ͯͳͷͪͯͻ;ͭͰ ͪͳͪͶͼͽͳ i
;
͋ͪ͵ͳͷͫͻͪͲͷ
̓;ͻͼ͵;ΉͫͶͪͼͽ·ͪͻͪ͵ͽͰͻͳͲ;ͰͽͽͼͳͽͰͶ·ͫͶͪͭͺͻͳΊͽͪΊͼͳͽ;ͪͳΊͬ
ͼͿͰͻͰͷͰͱΈͽͳͰͼ͵ͳͽͰͳʹ
ͬͼͫͰͼͽͳͬͪͼͽͳͺͻΊͬͶͰͳΊͽͶͰͻͪͽͼͽͳΈͽͳͰ-
ͼ͵ͭͫͶ·ͳͼͽͬͪ͵ͷͰ·ͳͼͽͬͪͷ
ͽͰͼͽ·ͺͻͳͳͷͪΉ΄Ͱͭͼͫ΄Ͱͼͽͬͪ͵ͳͷͷͳͭͻͪͽͪͷ
ͅͰͱͪͳͪͶ·Άʹ ͵ͿͶͳ͵ͽͺͻͰͯͼͽͪͬͶΊͰͽͼͫʹͽ͵ͻΆͽΆʹ͵ͿͶͳ͵ͽͫΆͽͬͭͳ ͳͶͳ
͵ͻͳͷͳͪͶ·ͭͪͻͪ͵ͽͰͻͪͼ;ͪͼͽͳͰͷͶͳͻͪͲͶͳΆͪͳͪͶ·ͼͽͰʹ Έͽͼͬ
ͫͶͪͯͪΉ΄ͳʹ
ͲͪͳͽͰͶ·ΆͷͺͽͰͳͪͶͷͺͻͳͬͶͰͰͳΊͫͶ·ͭ͵ͶͳͰͼͽͬͪ;ͪͼͽͳ͵ͬ
ͬͯͰ͵ͽͻͭͬ
ͷͽͳͬͪ ͯͰʹͼͽͬͳʹ ͵ͪ͵ ͷͳͳͷ;ͷ ͯʹ ͳͲ ͼͽͻ ͵ͿͶͳ͵ͽͪ ͺͻͰͫͶͪͯͪͰͽ ͰͺͻͳΊͲͰͰ
ͽͰͳͰ͵ͳʹͼͽͻͰ ͼͽͻͪͷ
͵ͿͶͳ͵ͽͪͬͼͶͰͯͼͽͬͳͰ ͺͻͳͪͯͶͰͱͼͽͳ ͵ͻͪͲͶͳΆͷ
ͪͳͪͶ·ͼͽΊͷ Έͽͼͪͷ
ͼͽͻͪͪͷ ͺͻͳͼͱͯͰͳΊ ͆ͪ ͬͺͻͼΆ j͈ͻͳͯͳͶͼ· Ͷͳ ̺ͪͷ ͬ
ͺͬͼͰͯͰͬʹ ͱͳͲͳ ͼͽͪͶ͵ͳͬͪͽ·ͼΊ ͼ ͵ͿͶͳ͵ͽͪͷͳ ͪ ͷͰͱΈͽͳͰͼ͵ʹ ͺͬͰ v ͉ͳͼ;͵
ͳ
j̾ͼͶͳ j̽ͪv
ͽ ͺͻͳ ͼͽͶ͵ͬͰͳͳ ͼ ͵ͿͶͳ͵ͽͷ ͪ ͷͰͱΈͽͳͰͼ͵ʹ ͺͬͰ
͵ͪ͵;Ή ͺͲͳͳΉ
ͲͪͳͷͪͶͳ̺Ά v
ͻͰͼͺͯͰͽͬͽͬͰͽͳͶͳ
ͽͳ͵ͭͯͪͰͼͽͪͶ͵ͳͬͪͶͳͼ·ͼͺͯͫΆͷͳ͵
ͿͶͳ͵ͽͪͷͳ
ͬͭͯ;ͽͪ͵ͽͬͰͽͳͶͳ
ͪͬͭͯ;– ͋ͰͺͻͰΆͰ
͵ͽΊͬͳͶͼΊͼͬͳ
ͯͰͽͰͶͰͷͳͶͳ;ͪͼͽͳ͵ͷͼͽͶ͵ͬͰͳΊ
ͳͯͶΊͼͼͽͪͬͳͶͪ
ͬͼΊͰͼ͵ͳͼͯͰʹͼͽͬͬͪͶͳͷͳͻ
ͷ; ͻͪͲͻͰͰͳΉ ͵ͿͶͳ͵ͽͪ
Ͱ ͬͷͰͳͬͪͶͳͼ·
ͬ ͽ ͱͰ ͬͻͰͷΊ ;ͪͼͽͳ͵ͬ
ͽͪ͵ͭ ͵ͿͶͳ͵ͽͪ ͺͯͯͰͻͱͪͶͳ ͶΉͯͰʹ ͼͬͰʹ ͪͳͪͶ·ͼͽͳ ͊ͽͳͽ ͽͷͰͽͳͽ·
ͽ ͼͰͶ·ͼ͵Ͱ
ͪͼͰͶͰͳͰ ͬ ͫͶ·Ͱʹ ͼͽͰͺͰͳ
ͰͱͰͶͳ ͭͻͯͼ͵Ͱ
ͼͽͻͰͷͳͽͼΊ ͻͰͳͽ· ͵ͿͶͳ͵ͽΆ ͪ
326
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
ͷͰͱΈͽͳͰͼ͵ʹͺͬͰͷͳͻΆͷͺ;ͽͷ͋ͪ͵ͱͰͼͶͰͯ;ͰͽͲͪͿͳ͵ͼͳͻͬͪͽ·ͽͽͿͪ͵ͽ
ͽͬͭͯ;
ͲͪͷͰͽ ͼ͵ͻͪͽͳͶͪͼ· ͯͶΊ ͻͰͼͺͯͰͽͬ
͵ͽͻΆͰ ͳͯ;ͽ ͪ ͵ͿͶͳ͵ͽ ͼ ͶΉͯ·ͷͳ ͯͻ;ͭʹ
ͪͳͪͶ·ͼͽͳ
͉ͳͼ;͵2 ͉ͪͼͺͻͰͯͰͶͰͳͰͽͬͰͽͬͪͬͺͻͼj͈ͻͳͯͳͶͼ·Ͷͳ̺ͪͷͬͺͬͼͰͯͰͬʹͱͳͲͳ
ͼͽͪͶ͵ͳͬͪͽ·ͼΊͼ͵ͿͶͳ͵ͽͪͷͳͪͷͰͱΈͽͳͰͼ͵ʹͺͬͰ v
ͬ %
̻ͻͪͿͳ͵ ̽ͳͼͽͻͳͫ;ͳΒͪͯͭͬͻͪͪͺͳͽͪΔͰt̽ͪͶͳͼͽͰͫͳͶͳ;ͼͳͽ;ͪͳΒͳ ͯͪͼͰͼ;ͳͽͰͼͪ
ͷͰΌ;Ͱͽͳ͵ͳͷ ͼ;͵ͫͳͷͪ;̺ͪͰͷͼͬͪ͵ͯͰͬͷͱͳͬͽ; i, ;%
327
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉ͳͼ;͵3 ͉ͪͼͺͻͰͯͰͶͰͳͰͽͬͰͽͬͪͬͺͻͼj͈Ͱͷ;̺ͪͷͰ͵ͷͿͻͽͱͳͽ·ͺͼͼͰͯͼͽͬ;ͼ
ͶΉͯ·ͷͳͯͻ;ͭʹͪͳͪͶ·ͼͽͳ v
ͬ %
̻ͻͪͿͳ͵ ̽ͳͼͽͻͳͫ;ͳΒͪͯͭͬͻͪͪͺͳͽͪΔͰt̀ͪͽͬͪͷͳΒͰͺͻͳΒͪͽ ͯͪͱͳͬͳͽͰ;
ͼ;ͼͰͯͼͽͬ; ͼΓ;ͯͳͷͪͯͻ;ͭͰ ͪͳͪͶͼͽͳ i
;
328
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
͉ͳͼ;͵4 ͅͰͳͰͻͰͼͺͯͰͽͬͼͳͽ;ͪͳͳͼͷͰͱͪͳͪͶ·ΆͷͳͽͰͳΊͷͳͬ
ͻͰͭͳͰ
ͬ %
̻ͻͪͿͳ͵ ͅͳΓͰΔͰͳͼͺͳͽͪͳ͵ͪͼͽͪΔ;;ͷͰΌ;Ͱͽͳ͵ͳͷ ͯͼͳͷͪ ;ͻͰͭͳ;
; %
͇ͽͰͳͰͱͳͽͰͶͰʹ̓;ͻͼ͵ʹͫͶͪͼͽͳ͵ͽͻ;ͯͬΆͷͷͳͭͻͪͽͪͷ
ͅͳͭͻͪͳΊͪͼͰͶͰͳΊ ͳͷͰͰͽΊͻ͵ͬΆͻͪͱͰΆʹΈ͵ͷͳͰͼ͵ͳʹͪͻͪ͵ͽͰͻ
ͫ;ͼͶͬͶͰΆʹͬ
ͺͰͻͬ;Ή ͰͻͰͯ· ͺͳͼ͵ͪͷͳ ͬͭ ͷͰͼͽͪ ͺͻͳͶͱͰͳΊ ͽͻ;ͯͪ ́Ͱͬ
ͼ
ͺͻͳ Έͽͷ
ͯͻ;ͭͳͰ ͷͳͭͻͪͳΆͰ ͺͽ͵ͳ ͪ͵͵;ͷ;Ͷͳͻ;Ͱͽ ͬ ͼͰͫͰ
͵ͪ͵ ͺͻͪͬͳͶ
ͪͳͫͶͰͰ ͽͻ;ͯͼͺͼͫͰ
ͪͼͰͶͰͳͰ
ͺͺͪͯͪΉ΄ͰͰ ͬ ͵Ͱͷ ͳͽͭͰ ͪ ͪͳͪͶ·ΆͰ ͻΆ͵ͳ ͻͪͫͰʹ ͼͳͶΆ ̸
ͺͭͻͪͳΆʹ ͪͻͪ͵ͽͰͻ ͳͼͼͶͰͯ;Ͱͷͭ ͻͰͭͳͪ ͬͰͯͽ ͵ ͽͷ;
ͽ ͷͳͭͻͪͳΆͰ ͺͽ͵ͳ
ͪͻͪ͵ͽͰͻͳͲ;ΉͽͼΊ ͳͽͰͼͳͬͼͽ·Ή ͳ ͬΆ;ͱͯͰͼͽ·Ή ͼͷͰΆ ͷͰͼͽͪ ͱͳͽͰͶ·ͼͽͬͪ ͳͲ-Ͳͪ
ͰͺͻͰ͵ͻͪ΄ͪΉ΄ͳͼΊ ͵ͿͶͳ͵ͽͬ ͳ ͼͽͻʹ ͬ;ͽͻͳͺͶͳͽͳͰͼ͵ʹ ͫͼͽͪͬ͵ͳ ͬ ͌͵ͻͪͳͰ
͆ͰͼͷͽͻΊ ͪ Έ͵ͷͳͰͼ͵ͳʹ ͵ͻͳͲͳͼ
ͷͳͭͻͪͽΆ ͺͻͯͶͱͪΉͽ ͺͻͳͫΆͬͪͽ· ͬ ͻͰͭͳ
͵ͪ͵ ͳ
ͺͪͻͪͯ͵ͼͪͶ·
ͬ ͺͰͻͬ;Ή ͰͻͰͯ·
ͺ ͺͻͳͳͰ ͺͳͼ͵ͪ ͫͶͰͰ ͬΆͼ͵ͳ Ͳͪͻͪͫͽ͵ͬ ̺ ͳͽͭͰ
ͺͻͫͶͰͷΆ ͬΆ;ͱͯͰͭ ͺͰͻͰͼͰͶͰͳΊ ͪͼͰͶͰͳΊ
ͺͻͫͶͰͷΆ ͪͯͪͺͽͪͳͳ ͳ ͳͽͰͭͻͪͳͳ
ͬΆ;ͱͯͰΆ ͷͳͭͻͪͽͬ ͺͻͳͫͻͰͶͳ ͬ ͺͼͶͰͯͰͰ ͬͻͰͷΊ ͯͶΊ ͻ;͵ͬͯͼͽͬͪ ̓;ͻͼ͵ʹ ͫͶͪͼͽͳ
ͬͪͱͰͼͳͪͶ·-Έ͵ͷͳͰͼ͵ͰͳͺͶͳͽͳͰͼ͵ͰͲͪͰͳͰ
̽ͪͰ ͳͼͼͶͰͯͬͪͳͰ ͺͲͬͶͳͶ ͬΆΊͬͳͽ· ͽͰͳͰ ͱͳͽͰͶͰʹ ͻͰͭͳͪ ͵ ͽͻ;ͯͬΆͷ
ͷͳͭͻͪͽͪͷͳͲͼͽͻͪͫΆͬͰͭ͊ͬͰͽͼ͵ͭ͊ΉͲͪ
ͺͻͱͳͬͪΉ΄ͳͪͽͰͻͻͳͽͻͳͳ̓;ͻͼ͵ʹͭ;ͫͰͻ
ͳͳ ͉ͰͲ;Ͷ·ͽͪͽΆ ͺͻͼͪ ͺ͵ͪͲͪͶͳ
ͽ ͯͫͻͱͰͶͪͽͰͶ·Ͱ ͽͰͳͰ ͵;ͻΊͰ ͳͼͺΆͽΆͬͪΉͽ ͵
ͷͳͭͻͪͽͪͷͳͲ̹ͰͶͪͻ;ͼͳ
͌͵ͻͪͳΆ
̸ͲͰͻͫͪʹͯͱͪͪ
ͳ̸ͻͷͰͳͳ
(ͻͳͼ 4).
329
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉ͳͼ;͵ ͊ͽͰͳͰͰͺͻͳΊͲͰͭͯͫͻͱͰͶͪͽͰͶ·ͭͽͰͳͰͱͳͽͰͶͰʹͻͰͭͳͪ͵
ͽͻ;ͯͬΆͷͷͳͭͻͪͽͪͷͳͲͼͽͻͪͫΆͬͰͭ͊ͬͰͽͼ͵ͭͼΉͲͪ
ͬ %
̻ͻͪͿͳ͵̓ͻͰͶͪͳΒͪͳͲͷͰΌ; ͰͺͻͳΒͪͽͰΓͼ͵ͭͯͫͻͪͷͰͻͭͯͼͪͼͽͪͬͳͽͬͪ
ͫͶͪͼͽͳͺͻͰͷͪ ͻͪͯͳͷͷͳͭͻͪͽͳͷͪͳͲͲͰͷͪΓͪͫͳͬͰͭ͊ͬΒͰͽͼ͵ͭ ͊ͪͬͰͲͪ
; %
̺Άͼ͵ͳʹͺͻͰͽ ͺͲͳͽͳͬͭͽͰͳΊ͵ͷͳͭͻͪͽͪͷͳͲ͌͵ͻͪͳΆͳ̹ͰͶͪͻ;ͼͳͷͱ
ͫ΅Ίͼͳͽ·ͽͰͷ
ͽͳͳͷͰΉͽͽͪ͵ͳͰͱͰͼͶͪͬΊͼ͵ͳͰ͵ͻͳ
ͽͳ͵ͻͰͰͪͼͰͶͰͳͰ̓;ͻͼ͵ʹ
ͫͶͪͼͽͳ
͆Ͱͭͪͽͳͬ ͵;ͻΊͰ ͽͼΊͽͼΊ ͵ ͷͳͭͻͪͽͪͷ ͳͲ ͈ͻͳͫͪͶͽͳʹͼ͵ͳ ͼͽͻͪ ͖ͼͽͳͳ
̈́ͪͽͬͳͳ
̈́ͳͽͬΆ
ͽͼͬΊͲͪͼͻͳͰͽͪͳͰʹͪͼͰͶͰͳΊͺͼͶͰͯͳͪͰͬͻͺͰʹͼ͵ͳͰͼͽͻͪΆ
ͼ͵ͻͳͽͳ͵ʹ
͉ͼͼͳͳ ͳ ;΄ͰͷͶͰͳͰͷ ͭͻͪͱͯͪͼ͵ͳ ͺͻͪͬ ͻ;ͼͼ͵ͳ ͪ ͼͬͰʹ ͽͰͻͻͳͽͻͳͳ ͋ͪ͵ͱͰ
ͺͷͳͷ
ͰͺͻͳΊͲͰͭ ͽͰͳΊ ͵ ͷͳͭͻͪͽͪͷ ͈ͻͳͫͪͶͽͳʹͼ͵ͳ ͼͽͻͪ
ͬ ͽͻʹ͵; ͶͳͯͰͻͬ ͬͶͳ
ͽͻ;ͯͬΆͰ ͷͳͭͻͪͽΆ ͳͲ ͌͵ͻͪͳΆ
͋ͪͯͱͳ͵ͳͼͽͪͪ ͳ ͌ͲͫͰ͵ͳͼͽͪͪ ͈ΊͬͶͰͳͰ ͬ Έͽͷ ͼͺͳͼ͵Ͱ
ͭͻͪͱͯͪ ͌͵ͻͪͳΆ ͼͬΊͲͪ ͵ͪ͵ ͼ ͪͻͪͼͽͪͳͰͷ ͫ΄Ͱͭ Ͱͭͪͽͳͬͭ ͽͰͳΊ ͵
ͺͻͳͼͯΊ΄Ͱͷ;ͬΈͽʹͼͽͻͪͰ
ͽͪ͵ͳͼͻͼͽͷͽͻ;ͯͬΆͷͳͭͻͪͽͬͬͫ΄Ͱͷͺͽ͵Ͱ
330
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
͈ͻͳͳΆͳͺ;ͽͳͻͪͲͻͰͰͳΊͷͰͱͪͳͪͶ·Ά͵ͿͶͳ͵ͽͬ
̺ͯͪͷͳͼͼͶͰͯͬͪͳͳͻͪͼͼͷͽͻͰͪͷͰͱͶͳͼͽͪΊ͵ͪͽͰͭͻͳΊͬͲͳ͵ͬͰͳΊ͵ͿͶͳ͵
ͽͬ͋ͪ͵
ͼ;ͫ΅Ͱ͵ͽͳͬΆͰͷͰͳΊͻͰͼͺͯͰͽͬͼͶͳͼ·ͪͽͪ͵ͳͺͻͳͳͪͷͰͱͪͳͪͶ·Ά
͵ͿͶͳ͵ͽͬ
͵ͪ͵ͰͺͳͷͪͳͰͼͬͯͻ;ͭʹ͵;Ͷ·ͽ;ͻΆ ͬͭͯ;
ͬͭͯ;–
ͬ
ͭͯ;– 28%
ͽͼ;ͽͼͽͬͳͰͯͶͱͭͺͬͰͯͰͳΊͺͻͰͯͼͽͪͬͳͽͰͶͰʹͻͪͲΆͪͻͯͬ
ͼͽͬͰͽͼͽͬͰ
ͰͱͰͶͪͳͰͻͪͲΆͪͻͯͬͳͼ͵ͪͽ·͵ͷͺͻͷͳͼͼΆ
ͻͳͼ
͊ͽͳͽ ͽͷͰͽͳͽ·
ͽ ͬͺͼͶͰͯͰͰ ͬͻͰͷΊͲͪͳͽͰͶ·;ͬͰͶͳͳͶͼ·͵ͶͳͰͼͽͬͷͳͭͻͪͳΆ
ͺͽ͵ͬͳͲͼͽͻͪͫͶͳͱͰͭͲͪͻ;ͫͰͱ·Ί
ͬͼͬΊͲͳͼΈͽͳͷ
ͬͭͯ;͵;ͻΊͬΆͯͰͶΊΉͽΈͽͽ
Ϳͪ͵ͽͻ
͵ͪ͵ͯ;ͳͲͺͻͳͳͬͲͳ͵ͬͰͳΊͷͰͱͪͳͪͶ·Ά͵ͿͶͳ͵ͽͬ.
͉ͰͼͺͯͰͽͪͷ ͽͪ͵ͱͰͫΆͶͪͺͻͰͯͶͱͰͪͬͲͷͱͼͽ·ͬΆͼ͵ͪͲͪͽ·ͼͬͷͰͳͰͬͽͰͳͳ
ͺͻͳͳ ͬͲͳ͵ͬͰͳΊ ͷͰͱͪͳͪͶ·Ά ͵ͿͶͳ͵ͽͬ ͇ͺͻͰͰ ͪͼͰͶͰͳͰ ;͵ͪͲͪͶ ͪ
ͽͪ͵ͳͰͺͻͳͳΆ
͵ͪ͵jͳͲ͵ͪΊͭͻͪͷͽͼͽ·v
j΄;΄ͰͳͰͺͻͰͬͼͯͼͽͬͪͯͳͪͳʹͪͯͯͻ;ͭͳ
ͷͳv
jͲͪͬͳͼͽ·ͳͲͶͼͽ·v
jͻͪͲͪΊͬͰͻͪv
j͵͵;ͺͪͳͪΊ̓ͼͽͳͽ;ͳΊ͉͍v
͈ͻͳͽͬͰͽͰͪͬͺͻͼj̓ͪ͵ͬΆ
̺ͪͪͬͲͭͶΊͯ
ͺ;ͽͳͻͪͲͻͰͰͳΊͷͰͱͪͳͪͶ·Ά͵
ͿͶͳ͵ͽͬ v(ͻͳͼ 6) ͷͰͳͰͻͰͼͺͯͰͽͬͬͳͼͼͶͰͯ;ͰͷΆʹͺͰͻͳͯ͵ͪͲͪͶͳͼ·ͼͱͳͷͳ͋ͪ͵ͬ
ͳͭͯͪ ͵ͶͺͶͬͳΆ͵;ͻΊͼͳͽͪͶͳ
ͽͻͰͭ;ͶΊͽͻͷͻͪͲͻͰͰͳΊ͵ͿͶͳ͵ͽͬ
ͯͶͱͬΆͼͽ;ͺͪͽ·ͭͼ;ͯͪͻͼͽͬ
ͻͭͪΆ
ͽͬͰͽͼͽͬͰΆͰͲͪͭͼ;ͯͪͻͼͽͬͰ;ΉͺͶͳͽͳ͵;ͬͼͿͰͻͰ
ͷͳͭͻͪͳͳ͆ͬͽͱͰͬͻͰͷΊͼͶͰͯ;ͰͽͽͷͰͽͳͽ·
ͽͬͭͯ;ͺͻͰΆͰͽͷͰͪͶͳ
ͽͶΉͯͳ
ͼͪͷͳͯͶͱΆͳͼ͵ͪͽ·ͺ;ͽͳͷͰͱͪͳͪͶ·ͭͼͭͶͪͼͳΊ ͲͪΈͽͬΆͼ͵ͪͲͪͶͼ·ͺͻͰΆ
331
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
332
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
͐ͪͼͽ·ͻͰͼͺͯͰͽͬ ͺͻͰͯͶͱͳͶͳͼͬͳͺ;ͽͳͻͰͰͳΊͷͰͱͪͳͪͶ·Ά͵ͿͶͳ͵ͽͬjͼ
Ͳͯͪͽ· ͬ ͬͼͰ ͻͰͼͺ;ͫͶͳ͵ͪ ͫ΄Ͱͼͽͬ ͼͳͪͶ·ʹ ͼͺͻͪͬͰͯͶͳͬͼͽͳv
jͫ΅ͰͯͳͰͳͰ ͼͶͪͬΊv
j͵ͷͺͶͰ͵ͼΆʹͺͯͯͬͭͶͪͬͰͼͻͪͬͰͼͽͬͷͬͼͰͺͰͻͰͯͲͪ͵ͷͺͻͳͪͶͳͳͳͰͼͽΆͼ;ͯͬv
jͼͫͶΉͯͰͳͰͼͬΈͽͳ͵ͳv
jͬͼͺͳͽͪͳͰv
̸̀̓̈́͗͐̾͆́̾
ͅΈͽͳΆͰͻͰͭͳΆͼͳͲ͵ͳͷͳͳͷͷͳͭͻͪͳΆͷͳͺ͵ͪͲͪͽͰͶΊͷͳ
ͺͯͫΆͰ̓;ͻͼ͵ʹ
ͫͶͪͼͽͳ
ͬ ͰͶͷ ͽͶͳͪΉͽͼΊ ͬΆͼ͵ͳͷ ;ͻͬͰͷ ͷͰͱΈͽͳͰͼ͵ͭ ͼͭͶͪͼͳΊ ͳ ͽͶͰͻͪͽΆͷ
ͽͰͳͰͷͪͼͰͶͰͳΊ͵ΈͽͳͰͼ͵ͳͷͷͰ·ͳͼͽͬͪͷ
ͽͯͰͶͪͰͽͰͭͺͻͰͯͰͶͰΆͷͪ͵Ͷͪͬͷͬ
ͷͳͻͰ ͪͻͪͼͽͪΉ΄ͳ ͷͳͭͻͪͳΆ ͺͻͰͼͼͬ ͈ͻͰͯͼͽͪͬͶͰΆͰ ͯͪΆͰͭͬͻΊͽ ͽͷ
ͽ ͬ
ͻͰͭͳͰͼͳͽ;ͪͳΊ ͬͼͿͰͻͰͷͰͱΈͽͳͰͼ͵ͳ ͽͰͳʹͪͺͻͽΊͱͰͳͳͺͼͶͰͯͳͽͻͶͰͽͰ
ͷͰΊͰͽͼΊͳͼͽͪͽͼΊͰʹͽͻͪͶ·ʹ
ͼͳͶ·ͬΆͻͪͱͰΆͺͻͫͶͰͷͬͷͰͱΈͽͳͰͼ͵ͳͽͰͳΊ
ͰͪͫͶΉͯͪͰͽͼΊ͈ͻͪͪͶͳͲͳͻͬͪͬͼͶͱͳͬͳͰͼΊͽͰͳΊ͵ͽͻ;ͯͬΆͷͷͳͭͻͪͽͪͷͳͲͼͽͻͪ
ͫΆͬͰͭ ͊ͬͰͽͼ͵ͭ ͊ΉͲͪ
ͷͱͰͷ ͼͯͰͶͪͽ· ͬΆͬͯ
ͽ ͱͳͽͰͶͳ ͺͻͳͭͻͪͳͭ ͻͰͭͳͪ
ͬ
333
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͫͶ·Ͱʹ ͼͽͰͺͰͳ
ͫͰͲͻͪͲͶͳ ͽͼΊͽͼΊ ͵ ͯͻ;ͭͳͷ ͪͻͯͪͷ
ͻͪͫͽͪΉ΄ͳͷ ͪ ͽͰͻͻͳͽͻͳͳ
̓;ͻͼ͵ʹ ͫͶͪͼͽͳ ͆ͪͫͶΉͯͪͰͷͪΊ ͳͲ͵ͪΊ ͷͰͱΈͽͳͰͼ͵ͪΊ ͪͺͻΊͱͼͽ· ͫͰͼͺͰͳͬͪͰͽͼΊ ͳ
ͺͯͯͰͻͱͳͬͪͰͽͼΊͬͻͰͭͳͰͲͪͼͽͼͳͼͽͰͷʹͻͪͫͽΆͻͪͲͶͳΆͻͭͪͬͭͼ;ͯͪͻͼͽͬͰʹͬͶͪ
ͼͽͳ ͈ͻͬͯͳͷͪΊ ͺͻͰͬͰͽͳͬͪΊ ͷͳͭͻͪͳͪΊ ͺͶͳͽͳ͵ͪ
ͼͬͪͪΊ ͪ ͺͻͿͳͶͪ͵ͽͳͰͼ͵ͳ
ͷͰͻͺͻͳΊͽͳΊ
ͼͺͼͫͼͽͬ;Ͱͽ ;͵ͻͰͺͶͰͳΉ ͷͰͱΈͽͳͰͼ͵ͳ ͳ ͷͰͱ͵ͿͰͼͼͳͪͶ·Ά
ͽͰͳʹ ͪͼͰͶͰͳΊ ̓;ͻͼ͵ʹ ͫͶͪͼͽͳ ͈ͻͳ Έͽͷ ͼͶͰͯ;Ͱͽ ͽͷͰͽͳͽ·
ͽ ͿͻͷͳͻͬͪͳͰ
Ͱͯͳʹ ͪͳͪͶ·ʹ ͳͯͰͳ ͰͬͲͷͱ ͫͰͲ ;ͽͪ ͳͭͯͪ ͯͪͱͰ ͺͶΊͻΆ ͬͲͲͻͰͳʹ
ͺͻͰͯͼͽͪͬͳͽͰͶͰʹ ͻͪͲͶͳΆΈͽͳͰͼ͵ͳͼͫ΄ͰͼͽͬͳͻͰͶͳͭͳͲΆͭͻ;ͺͺ
͆ͺͻͳͬͼͰʹͺͶͱͳͽͰͶ·ʹ ͯͳͪͷͳ͵ͰͺͶ;ͰΆͰͯͪΆͰͺͲͬͶΊΉͽͼͯͰͶͪͽ·ͬΆͬͯ
ͽ
ͳͷͰΉ΄ͰͰͼΊ ͬͻͰͭͳͰͷͰͱͪͳͪͶ·ͰͼͭͶͪͼͳͰΊͬͶΊͰͽͼΊͰͼͽͶ·ͼͽͪͫͳͶ·ΆͷͳͳͲͷͰͰͳͰ
ͷͳͭͻͪͳʹͼͳͽ;ͪͳͳͷͱͰͽͺͻͳͬͰͼͽͳ͵ͪͻͪͼͽͪͳΉͼͳͪͶ·ʹ
ͪͲͪͽͰͷͳͺͶͳͽͳͰͼ͵ʹ
ͪͺͻΊͱͼͽͳ͆ͬͽͱͰͬͻͰͷΊͬΆͲΆͬͪͰͽͺͪͼͰͳΊͽͽͿͪ͵ͽ
ͽͬͷͪͼͼͬͷͼͲͪͳͳͺͻͳ
ͼ;ͽͼͽͬ;ͰͽͫͻͪͲͷͳͭͻͪͽͪ͵ͪ͵ͺͽͰͳͪͶ·ͭͼͳͽͰͶΊ͵ͿͶͳ͵ͽͭͰͼͽͳͼͯʹͼͽͻΆͳ
ͬͲͷͱͼͽͳ ͳͯͽͳ ͪ ͵ͿͶͳ͵ͽ ͼ ͳͷ ͼ ͯͻ;ͭʹ ͼͽͻΆ
ͽ Ͱ΄ ͻͪͲ ͺͯͽͬͰͻͱͯͪͰͽ ͺͻͳ
ͺͻͰͯͰͶΆͫͼͽΊͽͰͶ·ͼͽͬͪͬͲͷͱͼͽ·ͳͲͷͰͰͳΊͷͰͱͪͳͪͶ·ʹͼͳͽ;ͪͳͳͬͫͶͪͼ
ͽͳ ͬ ;ͯ;Ή ́ Έͽ ͺͽͻͰͫ;Ͱͽ ͬΆ ͺͯͯͬ ͵ ͷͳͭͻͪͳʹ ͺͶͳͽͳ͵Ͱ
ͼͺͼͫͼͽͬ;Ή΄Ͱʹ
ͯͼͽͳͱͰͳΉ ͳ ͺͯͯͰͻͱͪͳΉ ͫͪͶͪͼͪ ͳͽͰͻͰͼͬ ͬͼͰ ͪ͵ͽͻͬ
Ͳͪͽͻ;ͽΆ ͷͳͭͻͪͳΆͷͳ
ͺͻͰͼͼͪͷͳ
̸͈͇͉͉͔͊́͊̓̈́́͋̾͋͌
334
͇͇̺̀͋, ̸͇̈́̾̓͊̾̾͆̓, ̸͆͏̸͍͉͇̺͇́̾ͼͫͰͼͽͳͷͰͱͪͳͪͶ·ΆͺͻͰͼͼͬ...
̀ͽͬ
̺̺ͳ̹ͰͻͰͲ;͵ͪΊ
̾͊
͇ͫ΄ͰͼͽͬͰͰͷͰͳͰͪͼͰͶͰͳΊͷΈͽͳͰͼ͵ͭͻͰͭͳ
ͪͻͶͳͳͼͽͻͪΆͽͻ;ͯͬΆͷͳͭͻͪͽͬͬͼͳͪͶ·-Έ͵ͷͳͰͼ͵ͷͻͪͲͬͳͽͳͳ̺͌Ͱ
ΆͰͲͪͺͳͼ͵ͳ͉ͼͼͳʹͼ͵ͭͭͼ;ͯͪͻͼͽͬͰͭͼͳͪͶ·ͭ;ͳͬͰͻͼͳͽͰͽͪ
ͼ–22.
̀ͽͬ
̺ ̺ ͳ ̹ͰͻͰͲ;͵ͪΊ
̾ ͊
͊ͬͰͻͰͼͽͬͬͪͳͰ ͭͼ;ͯͪͻͼͽͬͰʹ ͷͳͭͻͪͳʹ
ͺͶͳͽͳ͵ͳͬ;ͼͶͬͳΊͳͬͪͳͭͻͪͲͬͳͽͳΊ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ̺͇ͫ΄Ͱͼͽͬͼͳ
ͶͭͳΊ
ͺͼͳͶͭͳΊ
ͺͰͯͪͭͭͳ͵ͪ
ͼ–36.
́Ͱͬ
̺ ̸
ͅͰͱͯ;ͪͻͯͪΊ ͷͳͭͻͪͳΊ ͪͼͰͶͰͳΊ ͽͰͻͳΊ ͳ ͳͼͽͻͳΊ ͳͲ;ͰͳΊ
ͅͼ͵̸͇̻̻ͬͪ̽́̈́͌ͅ
ͅ;͵ͷͰͶ·
̺
ͅͰͽͯͳͰͼ͵ͳͰͳͺͻͪ͵ͽͳͰͼ͵ͳͰͪͼͺͰ͵ͽΆͳͲ;ͰͳΊͳͽͰͭͻͪͳͳͳͷͷͳͭͻͪ
ͽͬͼͺͰͳͿͳ͵ͪͺͼͽͼͬͰͽͼ͵ͭͺͻͼͽͻͪͼͽ̺ͬͪ̿̀ͪʹ͵ͬͼ͵ͪΊ
́ͅͶͯͳ͵ͬͪΊ
̺ͅ;͵
ͷͰͶ· ͻͰͯ
ͅͰͽͯͶͭͳΊ ͳ ͷͰͽͯΆ ͳͲ;ͰͳΊ ͷͳͭͻͪͳΆ ͺͻͰͼͼͬ ͅͰͱͯͳͼͳͺͶͳͪͻͰ
;ͰͫͰͺͼͫͳͰ ͅͼ͵ͬͪ͏ͰͽͻͷͳͭͻͪͳΆͳͼͼͶͰͯͬͪͳʹ
͈Ͱͽͻͬͪ
̸̺ͳ̸ͳͿͰͻͬͪ
̻͆
͈;ͽͳͼͬͰͻͰͼͽͬͬͪͳΊͼͬͻͰͷͰʹͷͳͭͻͪͳ
ʹͺͶͳͽͳ͵ͳ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ̺̻ͼ;ͯͪͻͼͽͬͳͫ΄ͰͼͽͬͬͰͻͪ
ͼͰͭͯΊ
Ͳͪͬͽͻͪ͊Ͱ
ͻͳΊ͊ͳͶͭͳΊ
ͼ–91.
͈ͶͰͫͪͰͬͪ
̸̺
͈ΊͽͳͰͷͳͭͻͪͳͳͳͰͰ͵ͶͪͼͼͳͿͳ͵ͪͳΊ̺̿;ͻͪͶͷͰͱͯ;ͪͻͯͭ
ͺͻͪͬͪͳͷͰͱͯ;ͪͻͯΆͽͰͳʹ
ͼ–14.
͒Ͱͻͫͪ͵ͬͪ
̾
̺ͭͯ;ͲͪͼͽͷͳͭͻͪͳͭͫͷͰͪͼͼͽͻͪͪͷͳ̻͊͆;ͬͰͶͳͳͶͼ·
ͪͼͰͶͰͳͰ ͻͰͭͳͬ
Ͳͪ ͼͰͽ ͷͳͭͻͪͳͭ ͫͷͰͪ ͼ ͯͻ;ͭͳͷͳ ͻͰͭͳͪͷͳ ͉ͼͼͳͳ – ̺
̽Ͱͷͼ͵ͺ8FFLMZ Ͷͪʹ
͉Ͱͱͳͷͯͼͽ;ͺͪͼͬͫͯΆʹ
IUUQEFNPTDPQFSVXFFLMZCBSPNQIQ<̽ͪͽͪͫͻͪ΄ͰͳΊ>
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̺́͋̈́́͠ ̸̺͉͇̺͇͇̺̈́̽́́́͐̀͋ͅ
̸̸̸̸̸͉̺͇̺͇̈́̾̓͊͆̽́͆́͐̈́̾̓͊̾̾͆̓͠
̸̸̸̸͉̺͉͇̺́́͆̈́̽́́͆͆ͅ͏̸͍͉͇̺́̾
͈͊̾͏̸͍͇͚́́͐͆͊͋́̾͌͆ͅ͏̸͇͎͈͉͇́͆̈́͆́͏̸̾͊
͇͇͇͉̻͇͌͆̾͋͆́͐̓̾́͆͌ͅͅ
͉̾̀́̾ͅ
͊ͽͪͬͳͽͬ;ͷͭͳͷͻͰͭͳͳͷͪͼͬͰͽͪͺͼͽͪΒͰͼͬͰͰͽͰͻͭͰͳΒͰͺͼͬͷͰͽͳ͵ͷͼͪͼͽͪͬ;
͵;Ͷͽ;ͻͳͳͪͳ;ͱͳͬͽ͉ͪͰͭͳͳ͉;ͼͳΒͰͳͼ;ͳͲ;ͲͰͽͪ͵͆ͪͱͪͶͼͽ
ͽͪΒͲͪ͵ͷͰͻͳͺͻͰͼͰͼͽ
ͯͬͯͳͯ ͺͬͰΕͪΔͪ ͷͰΌ;Ͱͽͳ͵ͳ ͽͰͲͳΒͪ͊ͽͪΔͰ;ͷͰΌ;Ͱͽͳ͵ͳͷͯͼͳͷͪͲͪͬͳͼͳͯͰͬͶ;ͳΒͰ
ͳͯͰͽͳͽͰͽͪͻͪͲͶͳͳͽͳͼͳΒͪͶͳ
ͽͰͻͳͽͻͳΒͪͶͳͳͰͽͳ͵ͳͭͻ;ͺͪ͵ΒͪͼͰͺͰ͵ͪͯͬͰͷͪͫͻͲ
ͯͬͳΒͪ;;ͼͶͬͳͷͪͰ͵ͼͺͪͲͳΒͰͷͪͼͬͰ͵ͷ;ͳ͵ͪͳΒͰ ͳͼͪͫͻͪΕͪΒͪ̀ͪͽΒͰͲͪͳͷΓͳͬͳͼͽͻͪͱͳͬͪΔͰ
ͺͻͷͰͪ; ͷͰΌ;ͪͳͪͶͳͷͯͼͳͷͪ;ͷͰͽͳ͵ͳͷͳͷ͵ͿͰͼͳͪͶͳͷͻͰͭͳͳͷͪ͵ͪ͵ͬͪ
ΒͰͳ̓;ͻͼ͵ͪͫͶͪͼͽ;͉;ͼ͵Β͍ͰͯͰͻͪͳΒͳ͌ͺͻ͵ͼͫͶͳͲͳͳ͌͵ͻͪΒͳͰͳͼͬͰͬͰΕͳͷͷͳͭͻͪͳͳͷͽ͵
ͬͳͷͪͳͲ͌͵ͻͪΒͳͰ
ͅͶͯͪͬͳΒͰ
͠ͰͻͷͰͳΒͰͳ͌ͲͫͰ͵ͳͼͽͪͪ, ;ͻͰͭͳ;ͼͪͷ;͵;ͺͭͼͽͪͬͳͽͬͪ
ͳͰͺͻͰͯͼͽͪͬͳͳͻͪͲͶͳͳͽͳͪͳͪͶͼͽͳ
ͯ͵ͳͳͻ;ͼ͵ͼͽͪͬͳͽͬ͋ͪ͵ͪͬͼͪͼͽͪͬ
ͼͽͪͬͳͽͬͪ̓;ͻͼ͵Ͱ ͫͶͪͼͽͳͽͻͰͫͪ ͼͷͪͽͻͪͽͳΒͰͯͳͷ ͯͭͶͪͬͳͳͳͶͪͪ ͯ͵ΒͳͲͪͬͳͼͳΔͰͪ
ͯͻ;ͽͬͰͺͶͳͽͳ͵ͪͳͼͳΒͪͶ-Ͱ͵ͷͼ͵ͪͼͽͪͫͳͶͼͽ
͏ͰͽͪͻͲͪͻͰͭͳͪͶͳͻͪͲͬΒ̸͵ͪͯͰͷͳΒͰͲͪͯͻͱͪͬ;;ͺͻͪͬ;ͼͺͻͬͰΒͰͭͯͳͰͼͳͶ͵
ͳͼͽͻͪͱͳͬͪΔͰ͵ͪͻͪ͵ͽͰͻͪͷͰΌ;ͪͳͪͶͳͯͼͪ;ͻͰͭͳ;͇ͼͬͳͲͪͯͪͳͽͭͳͼͽͻͪͱͳͬͪΔͪͼ;
ͺͻ;ͪͬͪΔͰ ͼͽͪΔͪ ; ͷͰΌ;Ͱͽͳ͵ͳͷ ͯͼͳͷͪ ; ͻͰͭͳ;
ͳͯͰͽͳͿͳ͵ͪͳΒͪ ͯͼͪ ͼͽͪͬͳͽͬͪ
ͺͻͰͷͪͻͪͯͳͷͷͳͭͻͪͽͳͷͪ͵ͪͳͳͯͰͽͳͿͳ͵ͪͳΒͪͷͭ;Εͳ;Ͳͻ͵ͪ͵ΒͳͯͬͯͰͯͺΒͪͬͰͷͰΌ;ͪͳ
ͪͶͳ͵ͿͶͳ͵ͪͽͪ
͈ͻͳ͵ͪͲͪͳͺͯͪͳͺ͵ͪͲ;Β;ͯͪͼͰͼͳͽ;ͪͳΒͪ;ͼͿͰͻͳͷͰΌ;Ͱͽͳ͵ͳͯͼͪ;̓;ͻͼ͵ΒͫͶͪͼͽͳ;
ͺͻͽͰ͵ͶͰͽͻͳͭͯͳͰͳΒͰͺͻͷͰͳͶͪͳͼͽͪΒͰͰ;ͽͻͪͶͪ
͵ͪͳͯͪͰͷͪͳͲͻͪͱͰͳͺͻͫͶͰͷͪ;ͷͰΌ;Ͱͽ
ͳ͵ͳͷͯͼͳͷͪ;ͻͰͭͳ;͈ͻͰͷͪͻͰͲ;Ͷͽͪͽͳͷͪͪ;ͭͳͼͽͻͪͱͳͬͪΔͪ̓;ͻͼ͵ΒͰͻͰͭͳͼͪͬͰͷͪͳͼ
͵ͳͷͷͰΌ;Ͱͽͳ͵ͳͷͽͰͲͳΒͪͷ͇ͪͬͪ͵ͬͼͽͪΔͰͯͻͱͪͬͪͼͰͲͪͬͪΓ;Β;ΕͳͼͳͼͽͰͷͪͽͼ͵ͷͻͪͯ;ͻͪͲͳͯͻͱͪ
ͬͳͻ̸ͭͪͪͪͶͳͲͳͻͪΒ;Εͳ ͺͼͽΒͰΕͳͯͼͺͻͰͷͪͻͪͯͳͷͷͳͭͻͪͽͳͷͪͳͲͲͰͷͪΓͪͫͳͬͰͭ͊ͬΒͰͽͼ͵ͭ
͊ͪͬͰͲͪͷͱͰͷͲͪ͵Γ;ͳͽͳͯͪͼ;ͼͽͪͬͳͳͺͭͻͪͳͭͻͰͭͳͪ;ͭͶͪͬͷͻͪͬͯ;ͳͺͻͰͷͪͯͻ;
ͭͳͷͪͻͯͳͷͪ͵ΒͳͻͪͯͰ;ͺͭͻͪͳͷͻͰͭͳ;͊ͺͻͬΌͰͪͺͶͳͽͳ͵ͪͳΔͰͰͺͻͰͬͰͽͳͬͰͷͰͻͰͯͺ
ͻͳͼͰͯͻͱͪͬͪΔ;ͼͽͪͫͳͶͼͽͳͷͰΌ;Ͱͽͳ͵ͳͳͷͰΌ;͵ͿͰͼͳͪͶͳͯͼͪͼͽͪͬͳͽͬͪ
͋ͻͰͫͪ ͪͺͷͰ;ͽͳ ͯͪ ΒͰ ͿͻͷͳͻͪΔͰ ΒͰͯͳͼͽͬͰͰ ͪͳͪͶͰ ͳͯͰΒͰ Ͱͷͭ;ΕͰ ͫͰͲ ;ͲͳͷͪΔͪ ;
ͫͲͳͻ ͺͰ͵ͪͯ ͪ͵ ͳ ͼ;ͺͻͽͳ ͼͽͪͬͬͪ ͺͻͰͯͼͽͪͬͳ͵ͪ ͻͪͲͶͳͳͽͳ Ͱͽͳ͵ͳ ͲͪΒͰͯͳͪ ͳ ͬͰͻͼ͵ͳ
ͭͻ;ͺͪ ́ͼͽͬͻͰͷͰ
ͯͫͳΒͰͳͺͯͪͳͷͭ;ΕͪͬͪΒ;ͪͷͯͪͲͪ͵Γ;ͳͷͯͪͷͰΌ;ͪͳͪͶͪͪͻͷͳΒͪ
͵ΒͪͺͼͽΒͳ;ͻͰͭͳ; ͳΒͰͺͽͺ; ͼͽͪͫͳͶͪ
ͪͺͻͷͰͰͷͳͭͻͪͳͰ ͼͳͽ;ͪͳΒͰͷͭ;ͯͬͰͼͽͳͯ
ͺͬͰΕͪΔͪͼͳΒͪͶͳͽͰͲͳΒ͈ͪͼͰͫΒͰͲͪͫͻͳΔͪͬͪΒ;ΕͰͽ
ͽ;ͷͪͼͬΒͼͬͰͼͽͳͺͼͽΒͳ
ͼΒͰͯͰ
ͼͽͻͪͰ
ͳͷͳΘͷͳͭͻͪͽͪ͵ͪͺͽͰͳΒͪͶͭͳͲͪͲͳͬͪͪͼ;͵ͫͪ
ͪͼͯͻ;ͭͰͼͽͻͪͰͷͭ;Εͼͽͼ;͵ͫΓͪͬͪΔͪ
ͼΔͳͷ
ͽͺͯͯͻͰΌͰͳͷ͵Ͷͼͽͳͷͪͽͬͪͻͪͷͭ;ΕͼͽͺͭͻͪΔͪͰͽͳ͵Ͱͼͳͽ;ͪͳΒͰ;ͻͰͭͳ;
́ͽͬͰΕͲͪͽͰͬͪͬͰͺͻͳͼͽ;ͺͰͷͳͭͻͪͳͰͺͶͳͽͳ͵Ͱ͵ΒͪͯͺͻͳͼͳͺͼͽͳͲͪΔ;ͳͯͻͱͪͬͪΔ;ͻͪͬ
ͽͰͱͰͳͽͰͻͰͼͪͼͬͳͪ͵ͽͰͻͪͺͭΌͰͳͷͳͭͻͪͳͳͷͺͻͰͼͳͷͪ
͉̓͌͐͆̾̾͐́͡ ͷͰΌ;Ͱͽͳ͵ͳͯͼͳ
ͷͰͽͳ͵ͳͻͰͭͳ
ͷͳͭͻͪͳΒͰ
ͻͪͯͪͷͳͭͻͪͳΒͪ
ͷͰΌ;Ͱͽ
ͳ͵ͳ͵ͿͶͳ͵ͽͳ
336
̸̸̸͇̹͎̀́̈́́ͣ̽͌͆ͦ́͠͠1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͼͰͯͳͽͰͷ;
̓ͼͬͼ͵Βͅͳͽͻͬͳͳ, ͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̻͇̹̈́̈́́̀͏̸̸̸̻͇́́̈́̓̈́́̀͠͏̸́͠
–̸͈͉͉͉́̾́͊̈́͊̓̾̓͌̈́͋͌̾ͅͅ
̸̸͊̿̾͋̓ ͇ͬͪΒͻͪͯΕͰͼͰͫͪͬͳͽͳ͵;Ͷͽ;ͻͷͭͶͫͪͶͳͲͪͳΒͷ͵ͪΒͰͯͳͷͯͪͼͺͰ͵ͪͽͪͭͶͫͪͶͳͲͪ
ͳΒͰ ; ͵ΒͰͷ ͪΒͳͭͶͰͯͳΒͰ ͷͭ; ͯͪ ͼͰ ͳͽͪΒ; ͰͿͰ͵ͽͳ ͬͭ
͵ͪ ͳ ͼ Δͳͷ ͺͬͰͲͪͳ ͿͰͷͰͪ
̹ͪͬΓͰΔͰ͵;Ͷͽ;ͻͷͭͶͫͪͶͳͲͪͳΒͷͯͬͰΕͰͪͼͯͺͻͰͼͪͭͶ͵ͪͶͳͲͪͳΒͰ
͵ͪͰͯͬΒͳͬͰͯͬͭ
ͿͰͷͰͪ
ΒͰͻͺͻͰͯͼͽͪͬΓͪͿ;ͲͳΒ;ͻͪͲͶͳͳͽͳ͵;Ͷͽ;ͻͪͳΒͳΒͰͻͰͲ;ͶͽͪͽͳͫͻͳͯͳͲ͵ΒͰͭͼͰͷͱͰͳͽͪ
ͽͳͯͻ;ͽͬͰͪ͵Ͷͳͷͪ
͵ͪͳͼͽͪΔͰ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͳ͵ͻͰͽͪΔͰ͵;Ͷͽ;ͻͰͼͬͰͼͽͳͯͻͰΌͰͰͭͻ;ͺͰͳ
ͯͻ;ͽͬͪ͌Ϳ͵;ͼ;ͻͪͯͪͫͳΕͰͳͼͶͪͷͼ͵ͪ͵;Ͷͽ;ͻͪͳΔͰͪͼͳͰͻͭͳΒͪͼͭͶͫͪͶͳͷ͵;Ͷͽ;ͻͳͷͳͲͻͪͲͳͷͪͳ
ͺͻͰͼͳͷͪ
ͪͻͳͽͲͪͺͪͯͳͷ͉ͪͯΕͰͺ͵;ͪͽͳ ͯͪͺͻͳ͵ͪͱͰͻͰͲ;Ͷͽͪͽͬͪ͵ͬͭͼ;ͼͻͰͽͪ ͪ ͺͻͳͷͰͻ;
ͺͲͳͽͳͬͰͳ͵ͼͽͻ;͵ͽͳͬͰͳͼͶͪͷͼ͵ͰͭͶ͵ͪͶͳͲͪͳΒͰ;ͬͳͯ;ͺͽͺ;ͬͭ;ͷͰͽͳ͵ͭͳͲͻͪͲͪ
t͵ͪ
ͶͳͭͻͪͿͳͽͪi
ͳͺͼͻͰͯͼͽͬͷͰͭͪͽͳͬͰ
ͯͼͯͰͼͽͻ;͵ͽͳͬͰͳͼͶͪͷͼ͵ͰͭͶ͵ͪͶͳͲͪͳΒͰ;ͬͳͯ;ͬͳͯͰ-
-ͼͳͷ͵͇ͪͼͪͷͰͫͳ̈́ͪͯͰͪ͆ͪͷͰͻͪΒͰͯͪͭͶͫͪͶͳͲͪͳΒ;ͺͻͳ͵ͪͱͰͷ͵ͪͷͽͬͳͲͫͻͪ
ͭͯͰͼͰ;ͯͰ
͵Ͷͳ͵ ͰͭͪͽͳͬͰ
ͽͶͳ͵ ͳ ͺͲͳͽͳͬͰ ͺͳΒͰ ͳ ͳͲͬͻͳ ͼͪͷ
ͳͯͰͽͳͿͳ͵ͪͳΒͰ
ͽ ΒͰ ͼ;ͺͻͽ
ͬͳΌͰΔ;ͭͶͫͪͶͳͲͪͳΒͰ͵ͪͿͰͷͰͪ͵ΒͳͺͼͰͯ;ΒͰ͵ͬͪͶͳͽͪͽͳͬ;ͬͻͰͯͼͽͳͲͻͪͱͰ;ͯͳͽͷͳΒͷ
ͯͫͪͻͶ͆ͪ͵ͻͪΒ;
;ͻͪͯ;ͼͰͺͻͰͽͺͼͽͪͬΓͪͯͪΒͰͲͪͳͼͯͭͶ͵ͪͶͳͲͪͳΒͰ
͵ΒͳͷͱͰͫͳͽͳ͵ͼͽͻ;͵
ͽͳͬͪ
ͪͶͳͳͯͰͼͽͻ;͵ͽͳͬͪ¢ͫͳͽͪͶͳͳͳͲͫͻ
ͯͼͪͭͰͽ
ͪ͵ͽͰͻ
ͳͶͳͪͭͰͼͼͽ
̓͌͐͆̾͡ ͉̾͐́ ͭͶͫͪͶͳͲͪͳΒͪ
ͭͶ͵ͪͶͳͲͪͳΒͪ
ͳͼͶͪͷͼ͵ͪ͵;Ͷͽ;ͻͪ
ͳͼͶͪͷͼ͵ͪͭͶ͵ͪͶͳͲͪͳΒͪ
͵;Ͷ
ͽ;ͻͳͳͯͰͽͳͽͰͽ
̺͇͌̽
ͅͳͼͷͼͬͳͬͰΕ͵ͽͪͷͳͳͻͪͳΒͰͯͳͯͻ;ͭͳͷͪ
Kwame Anthony Appiah2
1
zokeetza@gmail.com
2
͈ͻͿͰͼͻͿͳͶͲͿͳΒͰͪ͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͼͽͳ͢;Βͻ͵ͷ;ͳͬͰͻͲͳͽͰͽ;
ͷͰͪͭ
ͭͪͪͪͷͰͻͳ͵ͭ
ͺͻͰ͵Ͷͪ
ͻΌͰ;̺ͰͶͳ͵Β̹ͻͳͽͪͳΒͳ
337
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇Γ;ͯͳ
ͅͳͬͪͼͯΒͰͯͭͬΒͰ͵ͪͳΒͰͯͰͱͰͰͼͽͬͪͻͪͷͳ
ͪͪͻͯͰͳͺͶͰͷͰͪͬͪͼͯͳΒͰͶͳͷͯͪͫͳͼͽͰͼͰ;ͺͲͪͶͳ
̓;ͻͪ
13
338
̸̸̸͇̹͎̻̀́̈́́ͣ̽͌͆ͦ́͠͠ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ– ͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
ͳͶͳΒͰͼͷͪͽͻͪͯͫͻͯͶͷ ̽ͪͶͳͼͰͫͻͳͺͻͽͳͬΔͰ
ͳͶͳΒͰͺͯͻͱͪͬͪ ͆ͪͰ͵ͪͯͬͳͺͳͽͪ
Δͪ ͺ͵;ͪΕͰͷ ͯͪ ͯͭͬͻͳͷ ; ͻͪͯ;
ͯ͵ ΕͰ ͯͻ;ͭͪ ͼͽͪͽͳ ͽͬͻͰͪ Ͳͪ ͫ;ͯ;Εͪ Ͱͺͯͪ
ͳͼͽͻͪͱͳͬͪΔͪ
̓ͪ͵ͫͳͼͰͼ͵ͳͳͻͪΒͰͯͪͯͷͭ;ΕͳͯͭͬͻͪͪͺͳͽͪΔͰ͵ͪ͵ͳͲͭͶͰͯͪͷ;ͼͶͳͷͪͼ͵ͪͭͶ
͵ͪͶͳͲͪͳΒͪ
;ͬͷͻͪͯΕͰͫͳͽͳͺͻͰͯͼͽͪͬΓͰͪͯͬͪͺͻͳͷͰͻͪ
ͯ͵ΒͳΒͰΒͰͯͪͺͻͳͷͰͻͺͲͳͽͳͽͬͰ
ͭͶ͵ͪͶͳͲͪͳΒͰͼ͵ͼͽͻ;͵ͽͳͬͳͷͳͼͯͷ
ͯ͵ΕͰͯͻ;ͭͳͺͻͳͷͰͻͫͳͽͳͺͻͳͷͰͻͰͭͪͽͳͬͰͭͶ͵ͪ
ͶͳͲͪͳΒͰ
ͼͯͰͼͽͻ;͵ͽͳͬͳͷͳͽͻͪͭͳͳͷͳͼͯͷ
̸̸̻͇̹̈́̈́́̀͏̸̸̸̻͇́́̈́̓̈́́̀͠͏̸́͠–̸̸͈͉́̾͢ͅ
̓ͪͽͰͻͷͳ
ͭͶͫͪͶͳͲͪͳΒͪͼͰͪΒͻͪͳΒͰͺͷͳΔͰ-ͳͭͯͳͪ99ͬͰ͵ͪ
͵ͪͯͼͰ;ͺͺ;ͶͪͻΒ
ͳͪ͵ͪͯͰͷͼ͵ΒͶͳͽͰͻͪͽ;ͻͳͬͪΒͽͰͻͷͳ͵ͻͳͼͽͳͯͪͺͳͰͺͻͰͼ
ͼͽͪΔͰ
ͼͳͼͽͰͷͳͺͰͻͳͯ 4Ue-
ger, 2003, ͼͽͻ #FZFS
͌ͪ;ΒͲͪΒͰͯͳͳͺͼͽΒͳͼͪͭͶͪͼͼͽ ͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪtͪΒͬͪ
ͱͳΒͪ ͯͻ;ͽͬͰͪ ͺͻͷͰͪ ; Γ;ͯͼ͵Β ͳͼͽͻͳΒͳi
͵ͪ ͳ ͯͪ ΒͰ ͼͬͰͺͻͳͼ;ͽͪ 3JU[FS
͇
Ͱͷ;ͼͰͷͭͳͽͰͻͰͽͳͪͻͳͽͪ͵ΌͰͼͶͪͱ;ΒͰͼͽͰͯͪͭͶͫͪͶͳͲͪͳΒͪͺͯͻͪͲ;ͷͰͬͪͳͫ;ͬͪͽͪͷ
ͽͬͪͼͺͰ͵ͪͽͪ͵Βͳͷͭ;ͫͳͽͳͳͲ;ͪͬͪͳ͵ͪͲͪͼͰͫͳͿͰͷͰͳ
ͺͪͽͪ͵;͇͵ͼͿͻͯͼ͵ͷ͵ͻͪͽ͵ͷ
;ͬͯ;;ͭͶͫͪͶͳͲͪͳΒ;͊ͽͰͭͰͻͪͬͯͳͯͪtPͭͶͫͪͶͳͲͪͳΒͳͽͻͰͫͪͻͪͲͷͳΓͪͽͳ͵ͪͷ;ͶͽͳͯͳͷͰ
ͲͳͪͶͷ ͼͰͽ; ͯͻ;ͽͬͰͳ ͺͻͰͼͪ ͵Βͳ ͺͻ;ͱͪΒ; ͽͺͻ ͼͬΌͰΔ; ͪ ͼͪͷ ΒͰͯͪ ͽͰͷͪͽͼ͵ͳ
͵ͬͳͻi 4UFHFS
ͼͽͻ
́ͪ͵tͽͻͪͼͿͻͷͪͽͳͬͪͷΕͭͶͫͪͶͳͲͪͳΒͰͼͰͱͰͯ;ͫ͵ ͳ
;Ͱ͵
ͷͼ͵;
ͺͶͳͽͳ͵;
ͽͰͶ͵; ͳ Ͱ͵Ͷ͵; ͯͳͷͰͲͳΒ; ͼͪͬͻͰͷͰͭ ͯͻ;ͽͬͰͭ ͱͳͬͽͪi
(ͳͼͽ
ͲͪͪͼΒͰ;ͬͷͻͪͯ;ͪΒͬͪͱͳΒͳ͵ͬͳͻ͵;Ͷͽ;ͻͰͭͶͫͪͶͳͲͪͳΒͰ
͵ΒͰͷΕͰͷͼͰͬͻͪͽͳͽͳ;
ͪͼͽͪͬ͵;ͻͪͯͪ
͑ͽͼͰͽͳͰͯͰͿͳͳͳΒͰͭͶͫͪͶͳͲͪͳΒͰ
ͪ͵ͪͯͰͷͳͳͰͼͪͷͯͪͼͰͰͼͶͪͱ;;ͬͰͲͳͼͯͭͬͪ
ͻͪΒ;ΕͷͯͰͿͳͳͳΒͷͬͭͿͰͷͰͪ
ͳͼͰͰͼͶͪͱ;ͳ;ͬͰͲͳͼΔͰͭͬͳͷͯͷͰͽͷ
ͰͿͰ͵ͽͷ
ͻͶͭͳΒͷͳͳͼͯͷ;ͼͷͳͼͶ;ͺͶͳͽͳ͵Ͱ(QPMJDZ)͋ͪ͵ͪΒͺͻͰͷͱͰͷͺͯͰͶͳͽͳͽͰͻͰͽͳͪͻͰ
ͭͶͫͪͶͳͲͪͳΒͰͪͼ͵Ͱͺͽͳ͵ͰͳͭͶͫͪͶͳͼͽͰ
ͳͲͷͰΌ;͵ΒͳͼͰͬͯͳtͬͰͶͳ͵ͪͯͰͫͪͽͪͭͶͫͪͶͳͲͪͳΒͳi
3JU[FS
ͼͽͻ–
;͵ΒΒ ͼ͵ͰͺͽͳͳͼͷͪͽͻͪΒ;ͯͪtͭͶͫͪͶͳͲͪͳΒͪͰͺͼͽΒͳΒͰͻΒͰͬͰΕͳͯͰ
ͺͶͪͰͽͰͳͲͪͪΒͳͯͰΓ;ͯͼ͵Ͱͺͺ;ͶͪͳΒͰͺͽͺ;
ͳͶͳͯͰͶͷ
ͬͪͳͪ͵ͪ͵ͽͳͬͳͼ͵Γ;ͰͳͲ
ͺͻͰͼͪ͵ΒͳͼͰͬͰͲ;ΒͰͲͪͭͶͫͪͶͳͲͪͳΒ;i ͳͼͽ).
͊ͯͻ;ͭͰͼͽͻͪͰ
ͭͶͫͪͶͳͼͽͳͼͷͪͽͻͪΒ;ͯͪͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰͺͼͽΒͳ
ͫ;ͬͪͽͪΒ;Εͳͳͽͪͬ;
ͺͶͪͰͽ;
ͳͯͪͳͪ͵Ͱ͵ͳͯͰͶͬͳͼͬͰͽͪͳͼ;ͪ͵ͽͳͬ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ
ͽͰ͵ΒͰͪΕͳͯͰ
͵ΒͳͰͷͪͫͪͳ͵ͪ͵ͪͬͯͯͳͻͼ Δͷ͇ͼͳͷͽͭͪ
ͭͶͫͪͶͳͼͽͳͼͷͪͽͻͪΒ;ͯͪt;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰ
ͼͬͪ͵ͯͰͬΒͪͪi (ͳͼͽ).
͇ͬͷͻͪͯ;ΒͰͫͶͳͲͪ͵ͼͽͪͬͭͶͫͪͶͳͼͽͪͳͽͰͻͰͽͳͪͻͪͺͺ;ͽ͋ͷͪͼ͍ͪͻͳͯͷͪͪ(Thomas Frie-
dmann)
̹ͪͭͬͪͽͳͪͭͯ͠ͳͪ(Bhagwati Jagdish)
ͪ͵ͻͳͼͽͳΕͰͷͳͽͰͻͳΒͰͭͶͫͪͶͳͲͪͳΒͰͰͷͳͰͽ
ͳ ͽͰͻͰͽͳͪͻͪ ͵ͪ ͽ ͼ; ̾ͽͳ ̻ͳͯͰͼ (Anthony Giddens)
͍ͻͰͯͰͻͳ͵ ͦͰΒͷͼ (Frederic
Jameson) ͳ ͉ͪͶͯ ͉ͫͰͻͽͼ (Ronald Robertson) ͋ͪ͵ ΕͰͷ ͭͶͫͪͶͳͲͪͳΒ; ͺͼͷͪͽͻͪͽͳ ͵ͪ
339
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͿͰͷͰ͵ΒͳͼͰͳͻͳͻͪͲͶͳͳͽͳͷͼͷͰͻͬͳͷͪͳͪͻͪͲͶͳͳͽͰͪͳͰ
͵ͷͺͶͰ͵ͼͪΒͰ
ͺͬͰͲ;ΒͰ
Ͷ͵ͪͶͰͪΒ;ͯͪΓͰͳΒͳͯͰͶͬͪͼͬͰͽͪͳͰͷͪ͵ͬͪͶͳͽͪͽͳͬ;ͬͻͰͯͼͽ
̓;Ͷͽ;ͻͳͪͼͺͰ͵ͽͭͶͫͪͶͳͲͪͳΒͰͪͷΒͰͬͪͱͪ;ͬͷͻͪͯ;ΒͰͻͱͰͶͳͷͯͪͺ͵ͪͱͰͷ͵ͪ͵ͼ;
͵;Ͷͽ;ͻͰͺͼͬΒΒͺͻͳͻͯͳͳͷͪͶͰͽͰͯͰͳΒ;ͯͪͲͪͫͳͶͪͲͰͿͳͲͳ͵ͰͭͻͪͳͰͳͯͻͰͯͫͰͪͳ
ͪͶͳͯͻͱͪͬͪ ͳͼͽ
ͽͰͯͪͼͰͷͰͪΒ;ͳͺͻͰͺͶͳΕ;
ͯ;ͬͰ͵ͼͽͬͪͻͪΒ;ΕͳͳͫͻͳͯͰͿͻͷͰ
̀ͪ͵;Ͷͽ;ͻͳͪͼͺͰ͵ͽͭͶͫͪͶͳͲͪͳΒͰͳͿͰͷͰͭͶ͵ͪͶͳͲͪͳΒͰ͵ΒͳͷΕͰͷͼͰͫͪͬͳͽͳ;ͬͷ
ͻͪͯ;ͬͪͱͪΒͰͳ tͽͰͻͳΒͪ͵;Ͷͽ;ͻͳͽ͵ͬͪiͪͷͰͻͳ͵ͭͼͳͶͭͪͦͻΘ͉ͪͳͰͻͪ(George Ritzer),
͵ΒͳͭͬͻͳͽͰͻͳΒͪͷͪ͵;Ͷͽ;ͻͰͷͭͰͳͲͪͳΒͰ
͵;Ͷͽ;ͻͰͯͳͿͰͻͰͳΒͪͳΒͰͳ͵;Ͷͽ;ͻͰͳͫ
ͻͳͯͳͲͪͳΒͰ
͵ΒͪΒͰͳͪΒͬͪͱͳΒͪ;͵ͽͰ͵ͼͽ;ͿͰͷͰͪtͭͶ͵ͪͶͳͲͪͳΒͰi͈ͻͰͷͪͽͰͻͳΒͳͷͭͰ
ͳͲͪͳΒͰ
͵;Ͷͽ;ͻͰͫͪͻͳΒͰͻͰͼ;ͼͶͪͫͰ
ͪͭͶͫͪͶͳͽ͵ͬͳΒͪ͵ͳ
ͽͻͰͲ;ͶͽͳͻͪͽͳͷͰͯͪ͵;Ͷͽ;ͻͰ
ͺͼͽͪΒ;ͼͬͰͼͶͳͳΒͰΒͰͯͪͯͻ;ͭΒ͌Ͱ͵ͼͽͻͰͷΒͿͻͷͳ
ͼͽͪͺͪΔͰͯͪΒͰͷͭ;ΕͼͽͯͪͶ͵ͪͶͰ͵;Ͷ
ͽ;ͻͰͫ;ͯ;ͺͻͰͺͶͪͬΓͰͰͯͻ;ͭͳͷ
ͷΕͳΒͳͷ͵;Ͷͽ;ͻͪͷͪ 3JU[FS
ͼͽͻ
͆Ͱ͵ͳͯͪ;ͽͻͪ͵Βͳ
ͫΒͪΔͪͬͪΒ;ͬͪ͵ͪͬͺͭͶͰͯͪ͵Ͱͺͽ͵;Ͷͽ;ͻͰͭͶͫͪͶͳͲͪͳΒͰΒͰͼ;ͳͦ͋ͷͶͳͼ
̸̸ͺͪͯ;
ͻͪΒ ͳͯͻ;ͭͳ
͉ͳͰͻͽͪ͵ΌͰͼͷͪͽͻͪͯͪͼ;ͬͰͷͪͳͿͰͼͽͪͳΒͰtͳͼͽͼͽͳiͳͭͶͰͯͰ͵Ͷͳ͵ͪͼͪͷͷ̀ͪͺͪ
ͯ;
ͽͪ͵ͳͬͪΔͰͭͪ
;ͼͶͰͯͰͭͪΒͰͼ͵ͬͪͽͰͻͷͳtͷͰ͵ͯͪͶͯͳͲͪͳΒͪi (.D%POBMEJTBUJPO)
ͳͷͰΒͰ
ͺͳͼͪ ͳͻ͵ ͻͪͼͺͻͼͽͻͪΔͰ ͼͳ͵;Ͷͽ;ͻͳ ͺͻͰͼ ͺͻͰͷͪ ͵ΒͰͷ ͺͻͳͳͺ ͻͰͼͽͻͪͪ ͫͻͲͰ
ͻͪͰͺͳΔͰͯͪͯͷͳͳͻͪͼͬͰͬͳͰͳͯͻ;ͭͳͷͼͰ͵ͽͻͳͷͪͪͷͰͻͳ͵ͭ
͵ͪͳͼͽͪͶͳͯͻ;ͽͪͬͪ
3JU[FS
ͼͽͻ
́ͼͽΒ ͭͻ;ͺͳ tͺͰͼͳͷͳͼͽͳͳi ͽͰͻͰͽͳͪͻͪ ͼͺͪͯͪ ͳ ̹ͰΘͪͷͳ ̹ͪͻͫͰͻ
(Benjamin Barber) #BSCFS
͋ͰͻͳΒͪ͵;Ͷͽ;ͻͭͯͳͿͰͻͰͳΒͪͶͳͲͷͪΒͰͼͽͰͽͰͻͳΒͪ͵ΒͪͼͰͿ͵;ͼͳͻͪͪͫͪͻͳΒͰͻͰ͵ΒͰͼͺͻͰ
ͪͬͪΒ;ͽ͵ͬͰͭͶͫͪͶͳͲͪͳΒͰ͵ΒͰͷͭͰͳͲ;Β;͵;Ͷͽ;ͻͰ͈ͻͰͷͪͬͷͰ
͵;Ͷͽ;ͻͰͽͬͻͯͭͶͪͬͱͰͶͰ
ͯͪͼͽͪ;ͯͻ;ͭͪͳΒͰΒͰͯͪͯͯͻ;ͭͰ̓;Ͷͽ;ͻͳͯͳͿͰͻͰͳΒͪͶͳͲͪͷͳͼͽͳͰͻͪͲͶͳ͵ͰͳͲͷͰΌ;͵;Ͷͽ;ͻͪ
ͪ͵ΒͰͭͶͫͪͶͳͲͪͳΒͪͰ;ͽͳͰ 4UFHFS
ͼͽͻ–
t͇ͺͽͳͷͳͼͽͳͪiͭͻ;ͺͪͽͰͻͰͽͳͪͻͪ͵;Ͷͽ;ͻͰͭͶͫͪͶͳͲͪͳΒͰͼͰͼͪͼͬΒͳͷͺͰͼͳͷͳͼͽͳͳͷ
͵ͶͰͭͪͷͪͼͶͪͱͰ;ͺͭͶͰͯ;ͺΒͪͪͰtͳͼͽͼͽͳiͪͺΓ;ͷͭͰͳͲͪͳΒͰ͵;Ͷͽ;ͻͪͅͰΌ;ͽͳͷ
ͳ
ͼͷͪͽͻͪΒ;ͯͪΒͰͳͼͯ͵ΒͳͳͲͬͭͪͺͻͳͲͳͶͪͲͳͺͲͳͽͳͬͪ͌ͼ͵Ͷͪͯ;ͼͽͳͷͯͶͪͲͳͷͳͯͽͰͻͳΒͰ
ͽͻͰΕͰͭ ͵;Ͷͽ;ͻͭ ͽ͵ͪ ¢ ͽͰͻͳΒͰͳͫͻͳͯͳͲͪͳΒͰ
ͭͯͰ ͼͰ Ͱ͵ͼͽͰͻͳ ͳ ͳͽͰͻͳ ͵;Ͷͽ;ͻͳ ͽ͵ͬͳ
ͼͺͪΒͪΒ;
ͼͽͬͪͻͪΒ;Εͳ ΒͰͯͳͼͽͬͰͳ ͵;Ͷͽ;ͻͳ ͳͫͻͳͯ
͵Βͳ ͵ͷͫͳ;ΒͰ ͰͶͰͷͰͽͰ ͬͪ ͯͬͪ ̹ͪͻͳΒͰͻͰ
͵ΒͰ;ͼͺͻͪͬͪΒ;Ͱ͵ͼͽͰͻͰ͵;Ͷͽ;ͻͰͽ͵ͬͰͺͼͽΒͰͳͰͼͺͻͰͪͬͪΒ;ͰͼͽͪΒͪΔͰͶ͵ͪͶͰ͵;Ͷͽ;ͻͰ
ͅͰΌ;ͽͳͷ
ͯͰͶͬͳͰ͵ͼͽͰͻͰ͵;Ͷͽ;ͻͰ͵Βͳ;ͼͺͰΒ;ͯͪͼͰͺͻͫͳΒ;
͵ͷͫͳ;Β;ͼͰͼͶ͵ͪͶͳͷ͵;Ͷͽ;ͻͪ
ͷͪͳͺͻͳͲͬͯͰΒͰͯͳͼͽͬͰͰ͵;Ͷͽ;ͻͰͳͫͻͳͯͰ͈ͻͰͷ͉ͪͳͰͻ;
ͳͫͻͳͯͳͲͪͳΒͪΒͰͬͰͷͪͺͲͳͽͳͬ
ͪ
ͪ͵ ͻͷͪͽͳͪ ͬͳͲͳΒͪ ͭͶͫͪͶͳͲͪͳΒͰ
͵ͪ ͵ͻͰͪͽͳͬͭ ͺͻͰͼͪ ͳͲ ͵ΒͰͭ ͳͲͳ; ͵;Ͷͽ;ͻͰ
ͻͰͪͶͼͽͳͳͰͽͰͻͭͰͼͽ 4UFHFS
͊ͽͪͬ͵ΒͳΒͰͪΒͫͶͳͱͳͼͽͪͬ;ͪ;ͽͻͪͬͭͻͪͯͪΒͰͼͽͰͼͽͪͬͽͰͻͰͽͳͪͻͪ͵ΒͳͭͶͫͪͶͳͲͪͳΒ;ͬͰͲ;
Β;ͲͪͬͰͿͻͷͰ͵;Ͷͽ;ͻͭͳͲͻͪͲͪͳͲͪ͵ͻͰͪͽͳͬͰͳͼͯͰ͵ΒͳͺͻͳͲͶͪͲͰͳͲͼ;ͼͻͰͽͪͭͶͫͪͶͳͲͪͳΒͰ
ͳ Ͷ͵ͪͶͳ ͵;Ͷͽ;ͻͪ ͋ͪ͵ ͉ͫͰͻͽͼ ͼͷͪͽͻͪ ͯͪ ͭͶͫͪͶͳ ͵;Ͷͽ;ͻͳ ͽ͵ͬͳ Ͱͼͽ ͼͬͰͱͪͬͪΒ;
Ͷ͵ͪͶͰ ͵;Ͷͽ;ͻͰ ͳͰ ͇ͫΒͪΔͪͬͪΒ;Εͳ ͯͪ ͵;Ͷͽ;ͻͪ ͭͶͫͪͶͭ ;ͬͰ͵ ;Ͳͳͷͪ ͷͪͪ ; Ͷ͵ͪͶͳͷ
340
̸̸̸͇̹͎̻̀́̈́́ͣ̽͌͆ͦ́͠͠ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ– ͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
͵ͽͰ͵ͼͽͳͷͪ
ͯͫͳΒͪͽͰͲ;͵;Ͷͽ;ͻͰͷͭͰͳͲͪͳΒͰͳ;ͷͰͼͽͽͭͪͭͬͻͳͭͶ͵ͪͶͳͲͪͳΒͳ –
͵ͷͺͶͰ͵ͼΒ ͳͽͰͻͪ͵ͳΒͳ ͭͶͫͪͶͭ ͳ Ͷ͵ͪͶͭ
͵Β; ͵ͪͻͪ͵ͽͰͻͳͰ ͵;Ͷͽ;ͻ ͺͲͪΒͷΓͳͬͪΔͰ
͊ͶͳͽͷͰ
ͻͪͳ͵ͻͳͽͳͪͻͳͯͰΒͰͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͪͅΒ͵͍ͪͯͰͻͼͽ;(Mike Fatherstone) ͼͷͪͽ
ͻͪͯͪͭͶͫͪͶͳͲͪͳΒͪtͰͺͻͳͲͬͯͳ͵;Ͷͽ;ͻ;;ͳͿͻͷͼͽ
ͬͰΕͪͼͳͳͼͬͰͼͳͷͪͬͳͳͬͪ
ͯͳͬͰͻͲͳͽͰͽͪi 3JU[FS
ͼͽͻ
̸̸̻͇̹̈́̈́́̀͏̸̸̸̸͉́́́͊̈́͊̓̓͌̈́͋͌͠ͅ–̸̸͈͇̺͌̀͆̾͢
͇ͯͼͪͷͭͪͼͽͪ͵ͪ
ͳͼͶͪͷͼͰͰͲͪͽͬͪͻͪ;ͳͼͽͼͪ͵ͻͪͶͳ͵ͬͳͻͬͰͻͰ͌ͽͷͼͷͳͼͶ;
̾ͻͰͼͽ
̻ͰͶͰͻ͵ͪͱͰͯͪͼͪͭͪͳͼͶͪͷͪ;ͺͻͪͬΒͰͼͽͰ;tΔͰͭͬͷͰͯͬͼͷͳͼͶͰͷͺͻͪΕͰΔ;ͫͱΒͰͺͻ;͵Ͱ
͵Βͪ ͼͰ ͷͪͳͿͰͼͽ;ΒͰ ͵ͻͲ ͻͰͭ;ͶͪͽͳͬͰ ͯͻ;ͽͬͰͭ ͱͳͬͽͪ
͵ͪ ͳ ; ͳΔͰͳͳ ͯͪ ͵ͻͲ ͬͻͼͽ
;ͼͽͪͬΓͰͪͺͻͪͬͳͶͪͯͰͬͭͱͳͬͽͪ
ͳͼͶͪͷͼͰͫͰͰͼͪ͵ͻͪͶͳͲ;ΒͰ ́ͼͶͪͷΒͰͷͱͯͪͯͻ;ͽͬͰ
ͲͪͽͰͬͪ
ͪͶͳͰͺͽͳͻͰͯ;ͪͶͳͲͪͷ͵Βͳ;ͬͪͼͬͰͽͯ͵ͷͺͻͷͳͽͬͪΔͪͺͻͿͪͭi "INBE
ͼͽͻYJJ
̻ͰͶͰͻͬ;ͬͯ
͇ͼͬ ͼͳͼͽͰͷͪ͵ΒͳͪͲͳͬͪͷͳͼͶͪͷͺͻͰͯͼͽͪͬΓͪΒ;ͳͼͶͪͷͼ͵ͪͼͬͰͽͪ͵Δͳͭͪ
̓;ͻͪ
͵ΒͳͼͰ ͼͷͪͽͻͪͼͪͷͷ ͼͬͰͽͷ
ͻͰΒ;̸Ͷͪͪ
ͳ͊;ͪ
ͽΒͰͱͳͬͽͪͺͻͪ͵ͼͪͺͼͶͪͳ͵ͪ
ͅ;ͪͷͰͯͪ
Ͳͪͺͳͼͪͪͻ;͵ͷΔͰͭͬͳͼͶͰͯͫͰͳ͵ͪ;ͪͯͳͼͳͷͪ &TQP[JUP
ͼͽͻ–
͇ͬͪͯͬͪ
ͼͽ;ͫͪͳͼͶͪͷͼ͵ͰͬͰͻͰͼͪͯͻͱͰͺͻͺͳͼͰͳͺͻͪͬͳͶͪͱͳͬͽͪͲͪͷ;ͼͶͳͷͪͰ
͵ͪͳͼͬͰͬͻͰͯͼͽͳ
͵Βͳͷͪ ͷ;ͼͶͳͷͪ ͽͻͰͫͪ ͯͪ ͽͰͱͳ ͵ͪ͵ ͫͳ ͬͯͳ ͫͭ;ͭͯͪ ͱͳͬͽ ́ͺͪ͵
ͼͶͰͺ ͬΌͰΔͰ ͬͳͷ
ͼͺͳͼͳͷͪͳΒͰͫͳͶͳͰͻͰͽͺͻͬͳͷͷ;ͼͶͳͷͪͳͷͪ́ͼͽͳͽ;ͳΒͪͼͪͬͰͽͪ– t;ͻͰiͺͯͻͪͲ;ͷͰ
ͬͪͶͪΒͰͬËΕͰͪΒͷ;ͯͻͳΒͳͷ;ͼͶͳͷͪͪ
͵Βͳͼ;ͻͰͰΔͪͺͻͫͶͰͷͪͲͪΒͰͯͳͰͽ;ͷͪͳͶͳ;ͼ͵Ͷͪͯ;ͼͪ
ͼͪͬͻͰͷͰͳͷ͵Ͷͼͽͳͷͪ
͋ͪ͵ΌͰ
͵ͰͺͽtͭͶͫͪͶͭiΒͰͯ;ͬͰ͵ͫͳͯͰͳͼͶͪͷͪ
ͽͷͱͰͷͬͳͯͰͽͳ;͵Ͷͳ͵ͪͪͶͳ
ͲͳͻͪͷͰ͵Ͷͳ͵ͳͼͶͪͷͼ͵ͳ͵Ͱͺͪͽͪ
͵ͪͳͳΔͰͳ;Ͱ͵ͼͺͪͲͳΒͰͷ;ͼͶͳͷͪͼ͵ͳͪͻͯͪ ͯ
́ͫͰͻͳΒͼ͵ͭ ͺͶ;ͼͽͻͬͪ
ͺͻͰ͵ ͼͰͬͰͻͰ ̸Ϳͻͳ͵Ͱ ͯ ͈ͰͻͼͳΒͰ ͳ ̹ͪͶ͵ͪͪ
̻ͯͰ ͭͯ ͯͪ ͼͰ ͳͻͳ
ͳͼͶͪͷͼͰͷͰͪͼͶ͵ͪͶͳͷ͵ͰͺͽͳͷͪͳͪͫͶͳͷͪ
ͼͽͬͪͻͪΒ;ΕͳͳͫͻͳͯͰ
3 ͽͼͰͭͶͰͯͪͶ;
ͪͻͳͽͰ͵ͽ;ͻͳ
ͷ;Ͳͳͳ
͵;ͳΔͳͳͯͻ;ͭͷ
́ͷͪΒ;Εͳ;ͬͳͯ;ͺͻͰͽͯͪͬͰͯͰ
ͳͫͻͳͯͳͲͪͳΒͪͷ;ͼͶͳͷͪͳͷͪͳΒͰͬ͵Ͱͺͽ
ͪͶͳΒͰ
ͼͬͪ͵ͪ͵ͯͻ;ͭͪͳΒͳͰͭͽΒͰͫͳ;ͺͻͶͼͽͳ̽ͪͪͼͳͫͻͳͯͳͲͪͳΒͪͰͪͳͶͪͲͳ͵ͪ;ͼͺͻͳͲ
ͬͯͷ;ͼͶͳͷͪͼ͵ͳͼͬͪΒͪΔͪ
ͬͰΕ͵ͪͰͽͰͺͻͰͼͷͭͶͫͪͶͳͲͪͳΒͰ͵ͪͷ;ͼͶͳͷͪͳͷͪ
ͰͼͽͫͰͲ ͳͲͫͻͪ͋ͪ͵ΌͰ
ͬͼͰͯͭͪΌͪͰͼͪͷͺͻͳͶͳ͵ͷͯͯͳͻͪͷ;ͼͶͳͷͪͪͼͬͰΕͳͼ͵ͳͰͷ;ͼ
Ͷͳͷͪͼ͵ͳͷͯͻ;ͽͬͷͬͰΕͳ;ͫͻ;ͽͷͼͶ;ͪΒ;
ͪͺͻͼͽͻͳͷͪͭͯͰΒͰͳͼͶͪͷͼ͵ͪ͵;Ͷͽ;ͻͪͽͪ͵Βͪ
ͯͷͳͳͻͪͳ͵ΒͪͼͰͷͰΔͪͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͪͳΒͰ
͑ͽͼͰͽͳͰͳͼͶͪͷͼ͵ͳ͵Ͱͺͪͽͪ ͵ΒͳͼͰͽ;ͭͶͫͪͶͭ
ͬͪͱΒͰͯͪͺͷͰͰͷͳͯͰΒ;
;ͷͷͰ ͵ͪ ͭͶͫͪͶͰ ͳͼͶͪͷͼ͵Ͱ ͲͪΒͰͯͳͰ ͵Βͪ ͺͻͰͬͪͲͳͶͪͲͳ ͭͻͪͳͰ ͰͽͭͻͪͿͼ͵ͭ ͳ ͪͳͪͶ
ͭ &TQP[JUP
ͼͽͻ
͠ΒͰͯͪ͵Ͱͺͽ͵ΒͳΒͰͬͪͱͪΒͰͼͽͰͳͶͷ
ͯͼtͲͪΔͰi
ͺͻͰͷͪ
3
͊ͶͳͲͪͯͪͪΔͰͬͻͰͷͰͽͬͻͯͳͳ̸͵ͫͪͻ̸ͷͰͯ(Akhbar Ahmed) ͵ΒͳͺͷͳΔͰͯͪtͷͻͪͷͳͷͪͽͳ;ͬͳͯ;
ͭͶͫͪͶ;ͺͻͳͻͯ;ͷ;ͼͶͳͷͪͼ͵ͭͯͻ;ͽͬͪ͵ΒͰͫͻΒͳͬͳͰͯͷͳͶͳΒͪͻͯ;Γ;ͯͳ͵ΒͳͱͳͬͰ;͵ͲͰͷͪΓͪ
ͯͽͭͪ–ͷͳͶͳͪ;̸͊̽ͳ̾ͬͻͺͳi (ͯͰͽͪΓͳΒͰ;Ahmad, Donovan, 1994).
341
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ΒͰͷͷ;ͼͶͳͷͪͳͯͺͰͽ͵ͪͳͷͪΒ;ͼͽͪͬ͵ͪtͭͶͫͪͶͷi
ͯͼ͵ͪͰͰͷ;Ͱͷ;ͽͻͰͫͪ
ͽͰͱͳͽͳͫͰͲͫͲͳͻͪͪͭͻͪͳͰ
͵;Ͷͽ;ͻͰͳͪͻͯͰ
͵ͪͰͰͷ;Ͱͷ;ͽͻͰͫͪͭͶͫͪͶͽͰͱͳͽͳ
̸̸̻͇̹̈́̈́́̀͏̸́͠
̸̸̻͇̈́̓̈́́̀͏̸̸̸̸́́́͊̈́̽͆͊͠ͅ
͌ͬͷͯͰͶ;ͻͪͯͪͺͻͫͪΕͰͷͯͪͼ͵ͳͳͻͪͷ͵ͪ͵ͷ;ͼͶͳͷͪͳͬͳͯͰͿͰͷͰͭͶͫͪͶͳͲͪͳΒͰͳ
͵ͪ͵ ͳͲͭͶͰͯͪ ͬͰͲͪ ͳͲͷͰΌ; ͭͶͫͪͶͳͲͪͳΒͰ ͳ ͳͼͶͪͷͼ͵Ͱ ͵;Ͷͽ;ͻͰ ͯͪͪͼ
ͪ ͼ ͳΓͰͷ ͯͪ ͺͻͳ͵ͪͱͰͷ
ͺͼͽΒͪΔͰͳͼͶͪͷͼ͵ͰͭͶ͵ͪͶͳͲͪͳΒͰ– ͯͼͳͫͻͳͯͪͪͼͽͪͶͭͷͰͪΔͰͷͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰͳ
ͯͻ;ͭͳ͵;Ͷͽ;ͻͪͳͺͻͰͼͪ
;ͬͷͼͶ;ͪΒ;Ͳͪͺͪͯͳ
͇ͼͬͻ;ΕͰͷͼͰͪͻͰͰ;ͺͻͰͽͯͷͯͰΓ͵;ͯͪ͵ͶͰ
ͳͷͪΒ;Εͳ;ͬͳͯ;ͯͪͼͰͳͼͶͪͷͯͺͰ
ͽ͵ͪ ͬͯͳ ͳͯͰΒͷ ͪ͵;Ͷͽ;ͻͪͳΒͰ
ͪͯͪͺͽͪͳΒͰ ͳ ͪͼͳͷͳͶͪͳΒͰ ͯͪ͵ͶͰ
ͺͻͳͶͪͭΌͪͬͪΔͪ ͺͼͽΒͰΕͳ
ͺͻͪͬͳͶͪ ͵;Ͷͽ;ͻͰ
ͪͶͳ ͳ ͯͻͱͪͬͪΔͰͷ ͪΒͫͳͽͳΒͳ ͬͻͰͯͼͽͳ
ͼͷͳΓͪͬͪ ͼͳͼͽͰͷͰ ;ͻͪ,
;ͷͷͪ
ͳͶͷ
͵ΒͳΕͰͼͰͫͪͬͳͽͳ;ͺͻͪͬͬͳͷͪ͵ͽͳͬͼͽͳͷͪ͊ͶͰͯͼͽͬͰͬͷͰ
ͷͱͰͷͻͰΕͳͯͪΒͰ
ͳͼͶͪͷ;͵ͪͼͳͼͽͰͷ;ͳͭͶͫͪͶͳͲͪͳΒͳ͵ͪͿͰͷͰ;
ͪͼͺͰͳΒͪͶ͵;Ͷͽ;ͻͳͷͪͼͺͰ͵ͽͳͷͪͳΒͰͯͭ
ͳͯͻ;ͭͭ
ͲͪΒͰͯͳ͵ͪͯͳͶͪͱͰΔͰͪͳΒͰ͵ͪ͵ͼͽͻ;͵ͽͪͯͻͰΌͰͭtͳͼͽͳͷΒͰͲͳ͵ͷ
ͳͼͽͻͳΒͷͳ
ͽͶͷi 4NJU
́ͼͶͪͷͼ͵Ͱ ͵;Ͷͽ;ͻͰ ͺͻͪ͵ͼͰ ͼ; ͯ;ͬͰ͵ ͺͲͪͬͪͶͰ ͭͶͫͪͶͳͲͪͳΒ; ͳ ͽͻͪͱͳͶͰ
ͬͪͲͪͰΔͪ;ͳͽͰͻͪ͵ͳΒͳͼͯͷͳͪͽͳͷͭͶͫͪͶͳͷͽͰͷͪͷͪ 4UFHFS
͆ͪͬͰΕͳͳͷͰͼͽͪͭͯͰͼ;ͷ;ͼͶͳͷͪͳͯ7**ͬͰ͵ͪͺͪͪͯͪΓͰͳͻͳͶͳͼͬΒ;ͽͳͪΒͼͬͪΒͪΔͳͷͪ
ͬͰΕΒͰͺͼͽΒͪͶͪͶ͵ͪͶͪ͵;Ͷͽ;ͻͪ͋ͪ͵ͼͰͺͻͳͶͳ͵ͷͼͬͪΒͪΔͪͯͪͪΔͰͭ́ͻͪͪ
ͪͽͪͯͪΔͰ͈Ͱͻ
ͼͳΒͰ
ͳͼͶͪͷͼ͵ͪ͵;Ͷͽ;ͻͪͳͲͷͰͪͶͪͼͬͰΕͺͼͽΒͰΕͷͳͫͭͪͽͷͺͰͻͼͳΒͼ͵ͷ͵;Ͷͽ;ͻͷ
ͼͽͬͪͻͪΒ;Εͳ
ͼͬΒͰͬͻͼͽͪͳͫͻͳͯ͊ͶͳͼͰͯͰͼͳͶͳͺͻͳͶͳ͵ͷͷͰͪΔͪͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰͼͺͶͰͷͰͳͷͪ͵Βͪ
ͼ;ͱͳͬͰͶͪͪ́ͫͰͻͳΒͼ͵ͷͺͶ;ͼͽͻͬ;͇ͬͺͽͬͻΌ;ΒͰͯͪͼ;ͳͫͻͳͯͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪͷ;ͼ
ͶͳͷͪͳͷͪͫͳͶͳͺͲͪͽͳ̓ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ͵ΒͰͼͰͬͰͲ;Β;ͲͪͺΒͪͷͭͶͫͪͶͳͲͪͳΒͰͫͳͶͰͼ;ͺͻͳͼ;ͽͰ
;ͳͼͶͪͷͼ͵Β͵;Ͷͽ;ͻͳ
ͰͺͻͰͽͰΕͳͷ;ͼͶͳͷͪͼ͵ͷͳͯͰͽͳͽͰͽ;ͳͰ;ͭͻͱͪͬͪΒ;Εͳͭͪ
ͅͰΌ;ͽͳͷ
ͷ;ͼͶͳͷͪͳͼ;ͼͬͻͰͷͰͷ ͽͳͳ
ͭͶͫͪͶͳͲͪͳΒ;ͺͰͶͳͯͪͭͶͰͯͪΒ;ͯͻ;
ͭͳͷͳͷͪ͐ͳͳͼͰͯͪͷ;ͼͶͳͷͪͳͯͪͪͼͭͶͫͪͶͳͲͪͳΒ;ͪΒͰΕͰͯͱͳͬΓͪͬͪΒ;͵ͻͲͳͯͰΒ;ͯͷͳ
ͪͳΒͰ̀ͪͺͪͯͪ
͵ΒͪͼͰͬͰͲ;ΒͰͲͪͪͷͰͻͳ͵;Ͱ͵ͷͳΒ;ͳ ͵;Ͷͽ;ͻ;ͯͷͳͪͳΒ; 4UFHFS
͇ͬͼͰ
ͬͰͲ;ΒͰͲͪͳͼ͵;ͼͽͬ͵ΒͰͼ;ͪͻͪͺͼ͵Ͱ ͷ;ͼͶͳͷͪͼ͵Ͱ
ͲͰͷΓͰͳͷͪͶͰ;9*9ͳ99ͬͰ͵;
ͪ͵ΒͰͼͰͽͳͰ
͵ͶͳͲͪͳΒͰͪͻͪͺͼ͵ͳͲͰͷͪΓͪͯͼͽͻͪͰͰͬͻͺͼ͵ͳͼͳͶͪ
͊ͪΒ͵ͼ–͈ͳ͵ͬ;ͭͬͻ4 ͵Βͳͷͼ;ͳͼͻ
ͽͪͰͭͻͪͳͰ ͪͻͪͺͼ͵ͳ ͷ;ͼͶͳͷͪͼ͵ͳ
ͲͰͷͪΓͪͪ͵ͺͻͺͪͼͽͳ͇ͼͷͪͼ͵ͭͪͻͼͽͬͪ
ͰͻͰͰ
ͺͻͫͶͰͷͳͲͻͪͰͶͼ͵-ͺͪͶͰͼͽͳͼ͵Ͱ͵ͻͳͲͰ
ͳͽͰͻͰͼ̀ͪͺͪͯͪͲͪͳͲͬͻͳͽͪͪͿͽͰͳͯͻ;ͭ͆ͪ͵ͻͪΒ;
ͽ;
ΒͰͳͬͰͶͳ͵ͳ;ͽͳͪΒͲͪͺͪͯͳͷͰͯͳΒͪͪͷ;ͼͶͳͷͪͰ
͵ͪ͵;ͷ;ͼͶͳͷͪͼ͵ͳͷ
ͽͪ͵ͳ;ͲͰͷΓͪͷͪͭͯͰͼ;
ͷͪΔͳͪ͆ͪͳ ͪ͵ΒͳͼͰͯͻͰΌͰͰ͵;Ͷͽ;ͻͰͬͻͰͯͼͽͳͳͻͰͺͷΕ;ͷͰͯͳΒͪͯͱͳͬΓͪͬͪΒ;ͼͰ
͵ͪͺͻͰͽΔͪͳͼͶͪͷͼ͵ͳͷͬͻͰͯͼͽͳͷͪͳͽ;ͷͪͰͼͰ͵ͪͺͪͼͰͺͳͼͶͪͷͼ͵;͵;Ͷͽ;ͻ;ͳͬͻͰͯͰΒͪ͵ͭ
ͽͺͻͪͲͪͻͪͯΔͰͭ;ͬͪΔͪͯͰͼͽͪΒͪΔͪ
4
͋ͪΒͳ;ͭͬͻͺͽͺͳͼͪͳͲͷͰΌ;̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰͳ͍ͻͪ;ͼ͵ͰͭͯͳͰ
ͳΒͳΒͰͳΓͫͳͺͯͰͶͪͲͰ
;ͽͳͪΒͪͬͰͯͬͰͲͰͷΓͰͪ͵ͻͪͼͺ͇ͪͯͪͼͷͪͼ͵ͰͳͷͺͰͻͳΒͰ
342
̸̸̸͇̹͎̻̀́̈́́ͣ̽͌͆ͦ́͠͠ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ– ͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
͈Ͷͳͽͳ͵ͪ͵Β;ͷ;ͼͶͳͷͪͳͬͳͯͰ͵ͪtͰͺͻͪͬͰͯ;iͳͰ;ͼͺͰ;;ͺͼͶͰͯΔͪͯͬͪͬͰ͵ͪ
ͫͳͶ
ͯͪͯͶͪͲͳͪͷͰͽͪΔͰͷͼͺΓͪ
ͳͶͳͯͯͷͪΕͳͼͳͶͪͪͬͶͪͼͽͳ
;ͽͪͼͺͪͯͪΒ;ͺ͵;ͪΒͪͳͪ
ͶͳͲͪͳΒͰ ͺ Ͳͪͺͪͯͷ ͷͯͰͶ; ͳ ;ͬΌͰΔͰ ͼͰ͵;ͶͪͻͳͲͪͳΒͰ ͵ͪ ͼͳͼͽͰͷͼ͵ͭ ͻͰͰΔͪ
ͬͯͳͶͪ ΒͰ
ͫͬͳͳͼͶͪͷͼ͵ͭͼͰͽͳͷͰͽͪ
ͲͪΒͰͯͼͪͼͰΕͪΒͰͷͳͲͬͰͼͰ͵ͻͳͲͰ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽ͇ͪͬͯͰΒͰ
ͽͰ͵ͰͼͰͽͳͽͳͼͰͅ ̺ͰͫͰͻͪͳ̾̽ͳͻ͵ͰͷͪͳΔͳͬͰͳͯͰΒͰ͵ΒͪΒͰͫͶͳͼ͵ͪͳͼͶͪͷ;
ͪͽΒͰͯͪΒͰ
ͬͰ͵;ͱͳͺͻͿͪͳͻͰͶͳͭͳͲͫͳΕͰͅ;ͼͶͳͷͪͳͼ;ͽΒͰͼͪ̀ͪͺͪͯͪͭͶͫͪͶͳͲͪͳΒͷ
ͼͽͳͲͪͶͯΔͳͰͼͽͼͪͭͶͰͯͪͬͪͶͳ͵ͪͳͼ͵Γ;ͳͬͼͰ͵;Ͷͪͻ
ͫͰͲͺͻͼͽͻͪͲͪͳͼͶͪͷͼ͵ͳͪͼͺͰ͵ͽ
ͬͰͻͼ͵ͭ͊ͬͳͬͳͿͪ͵ͽͻͳͲͪΒͰͯ ¢ͬͰͶͳ͵ͰͭͰͺͶͳͽͳ͵ͰͺͻͷͰͰ;9*9ͳ99ͬͰ͵;
ͻͪͲͪͻͪΔͰ
;ͳͯͰͶͭͳΒͰ
͵ͶͳͲͪͳΒͪ
ͺͳͽͪΔͰͽ;ͷͪͰΔͪͳͼͶͪͷͪͳ͵ͪ͵ͱͳͬͰͽͳͳͼͶͪͷͼ͵ͳͪͳͱͳͬͽͪ
ͲͪͽͳͷͼͬͰͫͻͱͳͺͻͽ͵ͳͿͻͷͪͳΒͪ
ͺͻͳͲͬͯͪͳΓ;ͯͳ
ͳͻͰΔͰͲͪͺͪͯͰͽͻͭͬͳͰ
ͽ;ͻͳͲͷͪ
͵ͶͬͪΔͪ
͵ͪͳͳͭͶͰͯͪͪͷͫͳͬͪͶͰͽͼͽͲͪͺͪͯͳͷͰͯͳΒͪͺͻͰͷͪͷ;ͼͶͳͷͪͳͷͪͳΔͳͬͪ
ͬΓͪͯͪͼͰͷͻͪͶͺͪͪΒ;ͺͻͰͷͪͷ;ͼͶͳͷͪͳͷͪ;ΒͰͯͳͷ
ͪͯͻ;ͭͪͳΒͰ;Ͱ͵ͳͷͯͻ;ͭͳͷͼͳͽ;ͪ
ͳΒͪͷͪ ¢ͳͲͪͲͬͪͶͳͼ;ͼ;ͷΔ;; ͺͽ;͵ͻͰͯͳͫͳͶͼͽ ͷͰͯͳΒͪ;;ͷͬͳͷͪͷ;ͼͶͳͷͪͪ "INBEFUBM
ͼͽͻ
ͳΒͬͳͰͺΒͪͪͶͳ͵ͻͳͲ;ͳͯͰͽͳͽͰͽͪ
͵ͪͳͬͰͶͳ͵ͳͼͽͻͪͯͼͶͪͫΓͰΔͪͳͺͻͺͪͼͽͳ
ͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
ͅ;ͼͶͳͷͪͳͼ;ΒͰͯͪͯͭͶͪͬͳ ;Ͳͻ͵ͪ ͼͬΒͰ͵ͻͳͲͰ ͺͻͪͶͪͲͳͶͳ;ͭͶͫͪͶͳͲͪͳΒͳ
͵Βͪ ΒͰ
ͬͳΌͰͪ͵ͪͼͬΒͰͬͻͼͳͼͪͷͼͽͪͶͳͰͽͳͽͰͽ͊ͪͷͳͷͽͳͷ
ͳͭͶ͵ͪͶͳͲͪͳΒͪͼͰ͵ͪͺΒͪͬͪͯͬͯͳ;
ͺͳͽͪΔͰ
ΒͰͻΒͰ;ͳͷͪͷ;ͼͶͳͷͪͪͶ͵ͪͶ;ͬͰ͵tͺΒͰͯͰiͭͶͫͪͶͳͷ
͵ΒͰͯͶͪͲͳͼͪͷͳͳͼ͵Γ;ͳ
ͬͼͪ̀ͪͺͪͯͪ͑ͽͳΒͰͼͶ;ͪΒ
̸͵ͺͻͰͽͺͼͽͪͬͳͷͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪͰͷͭ;ΕͪͫͰͲͭͶ͵ͪͶͳͲͪͳΒͰ 3PCFSUTPO
͵ͪͳ
ͯͪ ͷͺͶ ͪͯ ͭͶͫͪͶͳͲͪͳΒͷ ͰͷͪΒ; ͲͰͷΓͰ ̀ͪͺͪͯͰ ̾ͬͻͺͰ ͳ ̸ͷͰͻͳ͵Ͱ
ͯΕͳ ΕͰͷ ͳ ͯ
ͳΔͰͳͰͯͪΒͰ;ͺͻͪͬͭͶͫͪͶͳͲͪͳΒͪͷͭ;ΕͳͶͪͷ;ͼͶͳͷͪͳͷͪͯͪͼͰΔͳͬͪ͵;Ͷͽ;ͻͪͺͻͳͻͳ
ͭͻͷͷͫͻͲͳͷͺͳͽͪͬΒͲͰͷͪΓͼ͵Β͵;ͭͶͳ ,BSǁJǀ
ͳͭͶ͵ͪͶͳͲ;ΒͰ
͆ͪΒͺͻͰ
;ͬͷͻͪͯ;ͺͻͰͽͺͼͽͪͬΓͪͼͰͯͪͳͼͶͪͷͼ͵ͪͭͶ͵ͪͶͳͲͪͳΒͪͷͻͪͯͪͺͼͽΒͳ
ͼͫͲͳͻͷ
ͪͽͯͪΒͰͼͬͪ͵ͪͭͶͫͪͶͳͲͪͳΒͪͰͯͬΒͳͬͪͯͭͶ͵ͪͶͳͲͪͳΒͰ
ͯͼͰ͵ͰͿͻͷͰͳͫͻͳͯͪ͵Βͳ
ͼͺͪΒͪͭͶͫͪͶͳͶ͵ͪͶ͌ͽͷͯ;;
ͪ;ͽͻͼͰ ͼͶͪͱͰͼ͉ͪ ͉ͫͰͻͽͼͷ
͵Βͳ͵ͪͱͰͯͪ;ͺͻͪͬ
ͭͶͫͪͶͳͲͪͳΒͪͬͯͳͳͽͰͲͳͬͳͻͪΔ;Ͷ͵ͪͶͳͯͳͬͰͻͲͳͽͰͽ͈ͪͻͳͷͰͻͫͳͫͳͶͰ͵ͻͺͻͪͳΒͰ͵ΒͰͼ;
Ͳͪͻͪͯ;ͼͺͰͪͺͻͳͷͻͪͰͯͪ;͵ͶͺͰͼͬΒͰͺͻͳͲͬͯͰ;ͺͻͰͽͯͺͼͽΒͰΕͰ͵;Ͷͽ;ͻͰ͵ͬͳͻͰ
ͺͪ
ͽͪ͵;Ͱͬͻͺͼ͵ͳͷͫ;ͽͳͳͷͪͷͯͳͷͪͻ͵ͳtͲͪͻͪiͳtͷͪͭi
͵ΒͰͼͰͪͶͪͲͰ;ͽͻͱͳͷͰͽͻͳͷͪ;
̽;ͫͪͳΒ;
ͷͱͰͷ ͬͳͯͰͽͳ ͯͰΓ͵Ͱ ͼ ͭͪͻͯͰͻͫͷ ͵ͪͻͪ͵ͽͰͻͳͼͽͳͷ Ͳͪ ͳͼͶͪͷͼ͵; ͵;Ͷͽ;ͻ; ͋
͉ͫͰͻͽͼͯͰͿͳͳͰ͵ͪ;ͱ;ͭͶ͵ͪͶͳͲͪͳΒ;
ͯͼͼͳͷ;Ͷͽͪ;ͪͯͪͺͽͪͳΒ; ͵;Ͷͽ;ͻͳͫͶͳ
͵ͪ ; ͻͪͲͶͳͳͽͰ Ͷ͵ͪͶͰ
ͪ ;ͺͽͻͰͫͷ Ͷ͵ͪͶͳ ͺͻͪ͵ͼͳ ͳ ͽͻͪͯͳͳΒͪ ͋ͪ͵ΌͰ
ͳͼͶͪͷ ͷͱͰ ͯͪ ͼͰ
ͼͪͭͶͰͯͪͰͼͪͷ͵ͪͽͺͻͯͷͳͪͽͷͫͶͳ͵;ͭͶͫͪͶͳͲͪͳΒͰͬͰΕͳ͵ͪͳͯͰͶͭͳΒͪͼͪͷͼͬͰͼͭ
ͺͻͷͬͳͼͪΔͪͪͶͽͰͻͪͽͳͬͰͻͰͶͳͭͳΒͼ͵Ͱͳ͵;Ͷͽ;ͻͰͿͻͷͰͭͶͫͪͶͳͲͪͳΒͰ ,BSǁJǀ
͌ Ͷͪ͵; t͋ͰͻͳΒͪ ͭͶͫͪͶͳͲͪͳΒͰ ͳ ͳͼͶͪͷͼ͵ͪ ͺͻͪ͵ͼͪi t(MPCBMJTBUJPO 5IFPSZ BOE *TMBNJD
1SBYJTi
ͫΒͪͬΓͰͷ;ͪͼͺͳͼ;̻ͶͫͪͶͯͻ;ͽͬ(Global 4PDJFUZ), ̺Ͱͻͽͳͭͪͼͳ͊ͪͽ
ͻͰͳͷ
ͼͷͪͽͻͪΒ;ͯͪͳͼͶͪͷͼ͵ͳͺ͵ͻͰͽͳͺͻͷͬͳ;ͫͶͳ͵ͭͶͫͪͶͳͲͪͳΒͰ͵ΒͳΒͰͪͶͽͰͻͪͽͳͬͳ;ͯͼ;
ͪͽͻͰ;ͽͯͷͳͪͽͳͲͪͺͪͯ͵ͪͺͳͽͪͶͳͼͽͳ͵ͳ
343
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͯͼͭͶͫͪͶͳͲͪͳΒͰͳͭͶ͵ͪͶͳͲͪͳΒͰΒͰ;ͲͪΒͪͷ̻ͪͶͫͪͶͳͲͪͳΒͪ;ͽͳͰͪͳͼͶͪͷͼ͵;͵;Ͷͽ;ͻ;
ͳͼͽͬͪͻͪͳͼͶͪͷͼ͵;ͭͶ͵ͪͶͳͲͪͳΒ;
ͯ͵
;ͯͻ;ͭͷͼͷͰͻ;
ͳͼͶͪͷͼ͵ͪ͵;Ͷͽ;ͻͪͫͶͳ͵;ΒͰͿͻͷͰ͵;Ͷͽ;
ͻͪͼ͵ΒͳͷͪͼͰͼͻͰΕͰ͈ͻͳͷͰͻͳ͵Βͳͬͯ͵ͪͲ;Β;ͼ;ͷͭͫͻΒͳ
ͳͺͼͽΒͰ͵ͪ͵ͺͲͳͽͳͬͳ
ͽͪ͵
ͳͰͭͪͽͳͬͳ
̸͵ͺͼͷͪͽͻͪͷͭͶͫͪͶͳͲͪͳΒ;͵ͪͿͰͷͰ͵ΒͳͼͪͼͫͷͼͳͬͰͶͳ͵ͳͼͺͰ͵ͽͪͻͳͯͰͽͳͽͰ
ͽͪ 3JU[FS
ͼͽͻ
ΒͪͼΒͰͯͪͺͼͽΒͳͳͲͫͻ͵ΒͳͪͷͽͪΒͿͰͷͰͺͻ;ͱͪͳ͵ΒͳͭͪͻͪͼͽͰ
ͻͰΕ;ΒͰ ͫͳͶ ͵ͪ͵ͬͭ ͵ͬͪͶͳͽͪͽͳͬͭ ͪͼͺͰ͵ͽͪ
ͯͼ ͺͶͪͻͳͲͪͳΒͰ ͺͲͳͽͳͬͪͰͭͪͽͳͬͪ
ͳͶͳ
ͯͫͪͻͶ͆ͪͳͪ͵ΒͳͼͰͭͶͫͪͶͳͲͪͳΒͪͺͰͻͳͺͳͻͪͳ͵ͪ͵ͼͰͪΔ;ͻͰͪͭ;ΒͰͱͰͶͳͷͯͪͺͻͳ
͵ͪͱͰͷ͵ͪͼͽͬͪͻͶͳͭͳͲͫͻͪ̓ͪͽ͉ͪͶ͉ͯͫͰͻͽͼ͵ͪͱͰ;ͼͬΒΒͯͰͿͳͳͳΒͳ
tͺͻͰͼ
ͭͶͫͪͶͳͲͪͳΒͰ;͵Γ;;ΒͰͳͼ;ͫΒͰ͵ͽͳͬ;ͯͳͷͰͲͳΒ;Γ;ͯͼ͵ͰͼͬͰͼͽͳi 4UFHFS
ͼͽͻ
͊ͫͲͳ
ͻͷͪͽͯͪͼͰ;ͬͷͻͪͯ;;ͯͳͺͭͶͰͯͪͳͼͶͪͷͼ͵;ͭͶ͵ͪͶͳͲͪͳΒ;͵ͪͺͻͰͼ;͵ΒͰͷͺΒͰͯͳ
ͳͳͷͪΒ;ͬͰͶͳ͵; ;Ͷͭ;;ͳͲͫͻ;ͳͺͻͷͰͳ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪ
Ͱͺͯ ΒͰͯͪ ͺͷͰͰͷ
ͪͼͺͰ͵ͽͼͳΒͪͶͰͽͶͭͳΒͰ͵ͪͽͰͻͳΒͰ͵ΒͪͻͪͲͷͪͽͻͪ;Ͷͭ;ͺΒͰͯͳͪ;ͯͻ;ͽͬ;͌ͽͷͼͷͳͼ
Ͷ;
ͬͪͱͪͪͷΒͰͳͽͰͻͳΒͪtͪͭͰͼͼͽͳi
͵ΒͪͳͼͽͳͰ͵ͪͺͪͳͽͰͽͳͯͳͬͳͯ;ͰͯͪͰͲͪͬͳͼͯͰͶͪͳ
ͺͻͪͬͳͳͲͫͻͰ̓ͪͽͰͻͰͽͳͪͻͪͳΒͳΒͰͼͽͪͬͫͶͳͲͪ͵ͼͽͪͬ;ͪ;ͽͻͪͳͲͯͬͪΒͪͼͰͦͻΘ̀ͳͷͰͶ(Georg-
Simmel)
͵ΒͳΒͰͼͷͪͽͻͪͯͪ
ͼΒͰͯͰͼͽͻͪͰ
ͳͯͳͬͳͯ;ͪͺͻͳͺͪͯͪͰͶͳͳͳΒͰͼͽͰͯͰΔͰ
ͯ͵ͼͯͻ;ͭͰ
ͼͽͻͪͰͪΒͰͼ;ͰͲͪͬͳͼͳͳͼ;ͺͻͽͼͽͪͬΓͪΒ;ͼͰͰͶͳͳ 3JU[FS
́ͷͪΒ;ΕͳͼͬͰͬ;ͬͳͯ;
ͬͪͱΒͰͯͪͼͰ;ͬͷͻͪͯ;ͪ͵͵ͻͰͽͳͷͺͻͳͷͰͻͳͷͪͺͻͳ͵ͪͱͰ͵ΒͰ
ͼ;ͽͳͼͶͪͷͼ͵ͰͭͶ͵ͪͶͳͲͪͳΒͰͪ͵ΒͰͷͱͰͷͪͳΕͳͯͪͪͼ
;99*ͬͰ͵;
ͳͽͪͰͭͬͻͰͭͶ
ͫͪͶͳͲͪͳΒͳͬͳΌͰΒ͵ͻͲͳͼͶͪͷͼ͵ͰͪͪͻͰ͈ͻͬͳͺͻͳͷͰͻͽͳͪΕͰͼͰͳͼͶͪͷͼ͵ͰͭͶ͵ͪͶͳͲͪͳΒͰ;
Ϳͻͷͳ;ͷͰͽͳ͵ͭͳͲͻͪͲͪ
ͺͽͺ;ͬͭͫͶͳ͵ͪstreetart-ͪ – ;ͶͳͰ;ͷͰͽͼͽͳ͵ΒͪͼͳͪͲͳͬ
DBMMJHSBGJUUJ
ͪͽΒͰͯͰͿͳͳͼͪ͵ͪͺͲͳͽͳͬͳ
ͯͼ͵ͼͽͻ;͵ͽͳͬͳͫͶͳ͵ͳͼͶͪͷͼ͵ͰͭͶ͵ͪ
ͶͳͲͪͳΒͰ̽ͻ;ͭͳ ͺͻͳͷͰͻͺͻͰͯͼͽͪͬΓͪΕͰͰͭͪͽͳͬ;
ͯͼͯͰͼͽͻ;͵ͽͳͬ;ͳͼͶͪͷͼ͵;ͭͶ͵ͪͶͳͲͪ
ͳΒ;
ͺͻͳ͵ͪͲͪ;;ͪͳ;;ͺͽͻͰͫͰͼͪͬͻͰͷͰͳͷͰͯͳΒͪͳͷͰͯͳΒͼ͵ͳͼͻͰͯͼͽͪͬͪͳΒͰΒͰͺͻͰ͵Ͷͪ
̀ͪͺͪͯ;
ͪ͵Βͪ ͼ;ͭͶͫͪͶͳͲͪͳΒͷ ͼͽͳͭͶͪͯͷ;ͼͶͳͷͪͪͳ͵ͻͳͼͽͰͼͰ; ͼͬͻ;ͳͻͰΔͪͼͽͻͪͪͳ
ͽͰͻͻͪ
ͳͼͽͬͻͰͷͰͺͻͳ͵ͪͲ;Β;ΕͳͽͰͯͰͳΒ;͵ͪͼͬΒͰͬͻͼΒ͵;Ͷͽ;ͻΒͳͲͿͻͰͳΒͳ
̸̸̸̸̸̸̸͈͇̺̻̺̻͇̀́͋́͆́͆̾͋́͆́͊̈́͊̓̈́̓̈́́̀ͅ͏̸́͠–͈͉͉́̾́ͅ
͈ͲͳͽͳͬͪͺͻͳͷͰͻ–͵ͪͶͳͭͻͪͿͳͽͳ
͉ͰΒͰ;ͳͼͶͪͷͼ͵Β͵;Ͷͽ;ͻͳ;ͬͰ͵ͳͷͪͶͪͬͰͶͳ͵;;Ͷͭ;͊ͪͷͪͳΔͰͳͪͯͪΒͰͰͳͼͶͪͷ͵ͪ
ͼͳͼͽͰͷͺͳ͵ͪͪͼͬͰͽΒ͵ΔͳͲͳ ͳͶͳͺͳͼͷ; – ̓;ͻͪ;
ͭͬͻͳ͵Ͷͳ͵ΒͰͷ;ͼͶͳͷͪͳͷͪͺͳͼͪͪͻͰ
ͯ;ͬͰ͵ͫͳͶͪͬͪͱͪ͊ͬͳͷ;ͼͶͳͷͪͳͼͷͪͽͻͪΒ;ͯͪͼ;ͪͻͪͺͼ͵ͪͼͶͬͪ
͵ΒͳͷͪΒͰͺͻͬͫͳͽͪͺͳͼͪ
̓;ͻͪ
ͼͶͬͪ͵ΒͪͺͻͰͼͰͪ;ͽͰͽͳ;ͫͱͪͼ͵;ͺͻ;͵;
ͽͰͯͪͼ;
ͼͪͷͳͷͽͳͷ
ͪͼͶͰΌͰͼͬͳͷ;ͼ
Ͷͳͷͪͪ 4DIJNNFM
;ͬͯ
͋ͪ͵ΌͰ
Ͳͪͷ;ͼͶͳͷͪͪΒͰͺͳͼͪͼͶͬ
ͯͼtͶͬ͵ͪi
RBMBN,
ͺͽͻͪͯͳͳΒͳͺͻͰͯͼͽͪͬΓͪͶͪΒͰͯ;ͯͺͻͬͳ̸Ͷͪͬͳ͵ͻͰͪͳΒͪ
ͺͪͼ; RBMBN ͳͼͶͬͪ͵ΒͪͳͲΔͰͭͪ
ͺͻͳͲͶͪͲͰͲͪͷ;ͼͶͳͷͪͰͺͻͳͷͪͻͳ;ͺͻͳ͵ͪͲ;ͬͳͲ;ͰͶͰ͵;Ͷͽ;ͻͰͬͰͻͰ̸ͻͪͺͼ͵ͳΒͰͲͳ͵ΒͰ ͺͼͽͪ
ͼͬͳͬͳͲ;ͰͶͳͳͲͻͪͲͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰͳͬͰͷͪͳͷͺͻͰͼͳͬ͵;Ͷͽ;ͻͯͼͽͳͭ;ΕͰ;ͳͼͽͻͳ
Βͳ 8FMDI
ͼͽͻ–
344
̸̸̸͇̹͎̻̀́̈́́ͣ̽͌͆ͦ́͠͠ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ– ͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
͈͌ͪͻͳͲ;ΒͰͭͯͳͰ
;ͽ;ͳͼ͵ΒͺͻͯͳͳͻΌͰ͍ͪ;Ͳͳ̓ͶͰͿͳ(Faouzi Khleefi)
ͯͪͪͼ
ͺͲͪͽ͵ͪ̾Ͷ͊ͳͯ(el Seed)͇ͯ;ͬͰ͵ΒͰ;ͽͳͽͰͪͶͪͲͳ;ͼ͵ͳͳͻͪΔ;ͳͻͽͪΔ;
ͪ͵ͪͽͳͰΒΘͰͻ
ͳ;ͳͼͻͽͪͬͪΔ;Ͳͳ͈ͯͬͪͪͻͳͲͪ
ͯͼ;tͭͻͪͿͳͽͳͻͪΔ;i͌͵ͪͼͳΒͳͷͽͳͰΒΘͰͻͼ͵ͳͷͭͯͳͪͷͪ
̾Ͷ͊ͳͯͪͼ;ͺͰͶͳͯͪͲͪͳͷͪΒ;ͼͺͼͽͬͰͳ͵ͻͰͳ͊ͫͲͳͻͷͪͽͯͪΒͰͿͻͪ;ͼ͵ͳΒͰͲͳ͵ͭͬ
ͻͳ
ͳͯͪΒͰͪͻͪͺͼ͵ͳͯͶͳͺͲͪͬͪ
̾Ͷ͊ͳͯΒͰͺͰͯͪͳͲ;ͪͬͪͻͳͭͳͪͶ;ͳͼͶͪͷͼ͵;;ͷͰͽ
ͼͽ
ͳͼͽͻͳΒ; ͳ ͼͪͬͻͰͷͰ ͪͼͶͰΌͰ ́ͼͺͳͻͪͳΒ; Ͳͪ ͼͬΒ ͪͯͳͷͪ͵ ͯͫͳ ΒͰ ͼͪ ͭͯͳͪ ͳͲ
ͻͷͪͪ͊ͳͯ t-F$JEi– t̻ͼͺͯͪͻi
͈ΒͰͻͪ̓ͻͰΒͪ
ͳͲ97**ͬͰ͵ͪ
̓ͷͫͳ;Β;Εͳ ͼͬΒ; Γ;ͫͪͬ ͺͻͰͷͪ streetart ;ͷͰͽͼͽͳ
ͽ ΒͰ ͽͳͺͳͪ ;ͷͰͽͼͽ ͼͪͬͻͰͷͰͰ
ͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰ
ͳΓ;ͫͪͬ ͺͻͰͷͪ ͽͻͪͯͳͳΒͳ ͪͻͪͺͼ͵Ͱ ͵ͪͶͳͭͻͪͿͳΒͰ
͵ΒͪΒͰ ͼͽ;ͫ;ͷͰͽͼͽͳ
ͳͼͶͪͷͼ͵Ͱ ͳͬͳͶͳͲͪͳΒͰ
̾Ͷ ͊ͳͯ ΒͰ ͼͽͬͻͳ ͱͳͬͪ; ͬ; ;ͷͰͽͳ͵; Ϳͻͷ;
ͳͫͻͳͯ
͵Βͳ ΒͰ
ͪͲͬͪ͵ͪͶͳͭͻͪͿͳͽͳ¢ͼͽͳͶ͵Βͳ͵ͷͫͳ;ΒͰͭͻͪͿͳͽͰͳ͵ͪͶͳͭͻͪͿͳΒ;͉ͪͲͶͳͳͽͳͳͫͻͳͯͳͺͻͳ
ͲͬͯͳΔͰͭͬͰ;ͷͰͽͼͽͳͯͪͪͼ͵ͻͪͼͰͲͳͯͬͰ
ͲͭͻͪͯͰ
ͷ;ͲͰΒͰ
ͭͪͶͰͻͳΒͰͳΘͪͷͳΒͰͳͻͷͼͬͰͽͪ
ͯ
;Ͷͳͪ̈́ͯͪͳͳͲͶͱͫͳ͈ͪͻͳͲͪ
ͯ͵ͪͽͪͻͼ͵ͳͽ;ͰͶͪͳͷͯͰͳͯ;ͼͽͻͳΒͰ
Ͳͪ͵Β;ΒͰ̾Ͷ͊ͳͯ
ͻͪͯͳͯͳͲͪΒͪͶͬͪͷͯͰ͵;ΕͰẗ́;Β̺ͳͽi
̺ͰͻͬͪͽΒͰͪΒͺͲͪͽͳΒͳ͵ͽͻͬͰͻͲͳ̾Ͷ͊ͳͯͬͻͪͯ– ͭͻͷͳͷ;ͻͪͶͳͲͭͯͳͰ
ͼͶͳ͵ͪ ͪ ͷͳͪͻͰͽ; ΘͪͷͳΒͰ ͦͪͻͪ ; ̾Ͷ ͊ͳͯͬͷ ͻͯͷ ͭͻͪͯ; ̻ͪͫͰͼ ; ͋;ͳͼ; ́ͼͺͻͳͼͪ
ͼͽͳͷ ͳͲ ̓;ͻͪͪ
ͻͪͯ ͺͲͳͬͪ ͪ ͽͶͰͻͪͳΒ; ͳ ͷͰΌ;ͼͫ ͻͪͲ;ͷͰͬͪΔͰ ͺΒͰͯͳͪͪ ͳ ͪͳΒͪ
ͼͺͰͳΒͪͶ ͵ͪ ͯͭͬͻ ͻͪͼͽ;ΕΒ ͷΕͳ Ͱ͵ͼͽͻͰͷͳͼͽͪ ͳ ;Ͷͽͻͪ͵ͲͰͻͬͪͽͳͬͳ ͳͼͶͪͷͼ͵ͳ ͭͻ;ͺͪ
͵ΒͰͼ;ͫͳͶͰͪ͵ͽͳͬͰͯͽ;ͳͼ͵ͰͻͰͬͶ;ͳΒͰͳͺͰͽ͵̸ͪͻͪͺͼ͵ͭͺͻͶͰΕͪͭͯͳͰ̾Ͷ͊ͳͯ
͵ͪͱͰͯͪͬͪΒΔͰͭͬͺͻΒͰ͵ͪͽͺͻͰͯͼͽͪͬΓͪtͼͽͬͪͻͪΔͰ;ͷͰͽͼͽͳ͵ͪͬͳͯΓͳͬͭ;Ͱͼͳ͵ͪ;ͺͻͰͼ;
͵;Ͷͽ;ͻͰ ͳ ͺͶͳͽͳ͵Ͱ ͺͻͷͰͰi
ΒͰͻ t;ͷͰͽͼͽ ͷͱͰ ͯͺͻͳͰͽͳ ͺͶͯΒ ͯͰͫͪͽͳ
ͪͻͳͽ ;
͵ͬͳͻͳͷͪͰͼͳͭ;ͻͰͺͶͳͽͳ͵Ͱ͵ͶͳͷͰi͏ͳΓͷ;ͻͪͶͪͪΘͪͷͳΒͳͫͳΒͰͯͪͼͰΓ;ͯͳ;ΒͰͯͳͰ
ͽͰΒͰ
ͲͪͽͳͲͪͫͻͪͼͽͳͳͲͼ;ͻͰt͊ͫͰi
͵Βͳ͵ͪͱͰt͇Γ;ͯͳ
ͅͳͬͪͼͯΒͰͯͭͬΒͰ͵ͪͳΒͰͯͰͱͰͰ
ͼͽͬͪͻͪͷͳͪͪͻͯͰͳͺͶͰͷͰͪͬͪͼͯͳΒͰͶͳͷͯͪͫͳͼͽͰͼͰ;ͺͲͪͶͳi ̓;ͻͪ
13).
̀ͪ̾Ͷ͊ͳͯͪ
͵ͷͫͳͪͳΒͪ͵ͪͶͳͭͻͪͿͳΒͰͳstreetart;ͷͰͽͼͽͳͺͻͰͯͼͽͪͬΓͪͯͬͰͰ͵ͼͽͻͰͷͻͪͲ
ͶͳͳͽͰ ͽͻͪͯͳͳΒͰ
͵ΒͰ ;ͯͰ ͷͭ;Εͼͽ Ͳͪ ͫΓ;
ͳͽͰͭͻͳͼͪͳΒ; ͫ;ͯ;Εͼͽ ͢Ͱͭͬͪ ;ͷͰͽͼͽ
ͽͰͱͳͯͪͺͯͼͽͪ͵Ͱ͵ͷ;ͳ͵ͪͳΒ;ͳͷͰΌ;ͼͫ;ͽͶͰͻͪͳΒ;ͻͪͲͶͳͳͽͳ͵;Ͷͽ;ͻͪͳͪͳΒͪ͵ͻͲ
ͫΓͰͻͪͲ;ͷͰͬͪΔͰt͆ͪͯͪͷͼͰͯͪΕ;ͯͺͻͰͽͳͯΓ;ͯͳͳͯͪΕͰͽͪΒͯͳΒͪͶͭͬͯͳͽͳͺͲͳͽͳͬͳͷͼ;ͼ
ͻͰͽͳͷͪ͌ͬͰ͵ͼͰͪͯͪͷͯͪΕ;ͻͪͲͫͳͽͳͼͽͰͻͰͽͳͺͰͳͫͪͻͳΒͰͻͰͼͬͪ͵ͳͺ;ͽ͵ͪͯͪͼͶͳ͵ͪͷi
͠ΒͰͯͪͯ̾Ͷ͊ͳͯͬͳͿͪͼͳͪͽͳͺͻΒͰ͵ͪͽͪΒͰͼ;ͳt̺ͻͪͽͪͺͰͻͰͺͳΒͰi(DoPSPG1FSDFQ
tion)
;̓ͪͳͻ;
;͵ͺͽͼ͵ΒͰͽͬͻͽͳͪͅͳΒͪͽ͆ͪͼͰͻ͇ͬͪΒͺͻΒͰ͵ͪͽͺͻͰͯͼͽͪͬΓͪͪΒͬͰΕͳͺͻͳͷͰͻ
ΒͪͬͰ;ͷͰͽͳ͵ͰͳͼͽͪͶͪͳΒͰ;̾ͭͳͺͽ;̓ͪͶͳͭͻͪͿͳͽͺͻͰͯͼͽͪͬΓͪͳͲͻͰ͵;͵ͺͽͼ͵ͭͼͬͰͽͰͳ͵ͪͳͲ
***ͬͰ͵ͪ– ͊ͬͰͽ̸ͭͽͪͪͼͳΒ̸ͪͶͰ͵ͼͪͯͻͳΒͼ͵ͭ
͵Βͪ͵ͪͱͰt͊ͬͪ͵͵ͱͰͶͳͯͪͬͳͯͳͼ;Ͱͬ;ͼͬͰͽ
Ͷͼͽ
ͷͻͪͪΒͺͻͰ ͫͻͳͼͪͽͳ ͳi ͉ͪͯͼͰͼͪͼͽΒͳͯ ͿͻͪͭͷͰͪͽͪ ͵Βͳͼ;ͳͼͺͳͼͪͳͪ ͬͰͶͳ͵ͷ
ͫͻΒ;Ͳͭͻͪͯͪ͵ΒͰͼͰͺͻͽͰͱ;;Ͱ͵Ͷͳ͵ͫͶ͵ͬͪͅͰΌ;ͽͳͷ
͵ͪͯͪͼͰͺͭͶͰͯͪΒ;ͼͪͫͶͳͱΔͰͭͫͻͯͪ
ͬͳͿͻͪͭͷͰͽͳͿͻͷͳͻͪΒ;ΒͰͯͪͭͻͷͪͳͽͻͪͯͳͳͪͶͪ͵ͪͶͳͭͻͪͿͳͽ͇ͺͰͷ;ΒͰͬͪΒ͵ͻͪΒ
ͺͲͪͽΒͰͼͽͰͽͽΔͰͭͬͳͼͽͪͬͳͳͼͪ͵;ͺΓͪΒ;ͼͷͰΕͰ̓ͪͳͻͪ
ͪ̾Ͷ͊ͳͯΒͰͬͳͷͻͪͯͷͱͰͶͰ
ͅͳͪͻͰͽͬͳͼ͵ͷͰͽͪͻͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͪͳͼͺͳͽͪ͵ͪ͵ͯͻ;ͽͬͭͶͰͯͪͪͼͳͻͷͪͰͲͪΒͰͯͳͰtͅͳͼͶͳͼͪͷͯͪͽͳΓ;ͯͳͱͳͬͰ;ͼͷͰΕ;
ͪ
ͯͪͼͪͷͼͬͪͽͳͯͪͳͲͪͺͻͪͬͱͳͬͰͯͼͷͰΕͪi
̾Ͷ͊ͳͯͬͪ;ͷͰͽͼͽΒͰͼͽͰͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ
ͭͶ͵ͪͶͳͲͪͳΒͰ͇͵ͻͳͼͽͳͽͳͺͳͳͼͪͬͻͰ
ͷͰͳͳͲͻͪͲͲͪͺͪͯͰͳͬͳͶͳͲͪͳΒͰ– ͭͻͪͿͳͽͰ
– ͳ ͵ͷͫͳ;ΒͰ ͳ ͼ ;ͷͰͽͳ͵ͳͷ ͳͲͻͪͲͷ
ͳͼͶͪͷͼ͵Ͱ ͳͬͳͶͳͲͪͳΒͰ – ͵ͪͶͳͭͻͪͿͳΒͷ
͇ͽͪͼͽͪΒͰ ΒͰͼͽͰͺͻͳͷͰͻ͵ͼͽͻ;͵ͽͳ
ͬͭͳͫͻͳͯͪ̾Ͷ͊ͳͯͺ͵;ͪͬͪͯͪͺͻͰͷͼ
ͽͳͻͪͲͶͳ͵Ͱ́ͼͽ͵ͪͳ̀ͪͺͪͯͪ
ͽͷͺͻͳͶͳ͵ͷ
ͯͪΒ;Εͳͯͫͪͻ ͺͻͳͷͰͻͷͶͪͯͳͷΓ;ͯͳͷͪ͵ͪ͵
͵ͻͳͼͽͳͽͳͭͶͫͪͶͳͲͪͳΒ;;ͼͬͻ;ͺͻͷͳ
ΒͰ
ͪͰͺͳͽͪͬͪΔͪͼͬͭͳͯͰͽͳͽͰͽͪ
͍ͽͭͻͪͿͳΒͪ ͦͪͷͳΒͪͦͪͻͪ
̻ͪͫͰͼ
͋;ͳͼ
͆ͰͭͪͽͳͬͪͺͻͳͷͰͻ–̹ͳ̈́ͪͯͰ
͇͵ͽͫͻͪ ͭͯͳͰ ͷͰͯͳΒͼ͵ͳ ΒͰ ͳͼͺͻͪΕͰ ͭͬͻ ͬΌͰ ̸Ͷ ̓ͪͳͯͰ ͳͲ ͊ͪ;ͯͳΒͼ͵Ͱ ̸ͻͪͫͳΒͰ
͇ͼͪͷͰͫͳ̈́ͪͯͰͪ
͵Βͳͷͼ;Ό;ΒͰͪ͵ͽͳͬͼͽͳtͷͰΌ;ͪͻͯͳͰͬͰͻͳ͵ͪi͊ͳͷͪ͵ΒͰͺͶͪͼ͵ͳ
ͯͼͽͪͬΓͰͷͰͯͳΒͳͷͪͯͪ͵ͪͯͪΒͰͺͻͰΔͰͯͪΕͰͳͷͪͽͳͪΒͬͰΕͳͰͿͰ͵ͪͽ– ͵ͪͯͪͼ;̸͊̽ͲͪͺͰͶͰ
͵ͪͷͺͪΔ;ͫͷͫͪͻͯͬͪΔ̸ͪͶ̓ͪͳͯͳͳͼͪͭͪ;̸ͬͭͪͳͼͽͪ;́ͪ͵ͼͰ̹ͳ̈́ͪͯͰͼͪͼͬΒͳͷͬͻͬ
ͳͷ͵ͷͪͯͪͽͳͷͪ͵ͻͳ;;ͯͪΓͰͳͷͯͰͶͬͳͷͪͲͰͷΓͰ
ͺͼͰͯͬͪͶͳͼ;ͺͻͰͷ;ͬͳͼ͵ͰͽͰͶͭͳ
ΒͰ͵ΒͪΒͰͫͳͶͪͰͺͯͪͲͪͼͳͷͪΔͰ͇ͼͳͷͽͭͪ
ͳͼ;ͳͷͪͶͳͯͳͻͰ͵ͽͪͺͻͳͼͽ;ͺͳͿͻͷͪͳΒͪ
ͷͪͳͽͰͶͰ͵ͷ;ͳ͵ͪͳΒͼ͵ͳͷͷͻͰͱͪͷͪ
͵ͪ͵ͫͳͫͳͶͳͺͻͪͬͬͻͰͷͰͳͿͻͷͳͼͪͳ 4UFHFS
̀ͪͼͰͯͪΒͰ̹ͳ̈́ͪͯͰͼ;ΌͳͬͪͺͻͰͼͷͯͰͻͳͲͪͳΒͰ
ͪͶͳΒͰͳͺͪ͵ͼͬΒͰͪ͵ͽͳͬͼͽͳ;ͷͭͷͰ
ͬͰͲͳͬͪ Ͳͪ ͺͻͳͲͬͯͰ ;ͺͻͪͬ ͽͭ ͺͻͰͼͪ, ͵ͻͳͼͽͰΕͳ
ͺͻͰͯ ͽͭͪ
ͽ ΒͰ ͯ ΔͰͭͪ ͯͶ
ͺ;ͽͰͷͭͶͫͪͶͳͲͪͳΒͰ
;ͺͻͪͬͼͪͷͯͰͻͳͲͬͪͭ̀ͪͺ͇ͪͯͪͼͳͷͽͰͶͰͬͳͲͳΒͼ͵ͭͼͳͷ͵ͪ
ͽͰͶͰͬͳͲͳΒͪ
̸ͶͦͪͲͳͻͪΒͰͼͳͷͪ͵̹ͳ̈́ͪͯͰͬͭͭͬͻͪͺͼͽͪͬͳͶͪͳͶͪΒ
͇ͳͭͶͰͯΒͰͯͪͳͳ͵Βͳͼ;ͪΒͭͶͪͼͳΒͰͺͻͽͳͬͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͰͷͭ;ͺͫͰΕͳ
ͯΔͰ
ͳͯͪͼͪͷͳͪͽͳͷͯͰͻͳͼͽͳ͵ͻͳͼͽͰͪͶͪͽͰ͵ΒͰ;ͯͳͭͶͫͪͶͳͲͪͳΒͪ
;͵ͶͪͺͪΒ;Εͳͳ;ͼͺͼ
ͽͬͰͳ͵;Ͷͽ;ͻͳ͵ͽͰ͵ͼͽ͇ͬͼͰͬͳͯͳͳͪͺͻͳͷͰͻ;ͯͰΕͰ͵Β;ͪͼͳͷ͵;ͼͳ̹ͳ̈́ͪͯͰ͌
ͺͳͽͪΔ;ΒͰ͵ͷͫͳͪͳΒͪͼͪͬͻͰͷͰͰͬΒͰ;ͳͿͻͷͰͺͻͰ͵ͽͻͪͯͳͳͪͶͰͪͻͪͺͼ͵ͰͯͰΕͰ
ͼ͵;ͺͪ
ͼͪ Ͷ;͵ͼ;Ͳͳͷ ͻ;ͳͷ ͼͪͽͷ ͪͷͰͻͳ͵Ͱ ͺͻͳͲͬͯΔͰ tͽͪΒͷͰ͵ͼi (Timex Iron man Triathalon)
ͪ
ͲͭͶͫ;ͯͰͼͰͻ;͵Ͱ̽ͻ;ͭͳͷͻͰͳͷͪ
tΔͰͭͬͪͯͰΕͪͻͰͿͶͰ͵ͽ;ΒͰͼͪͬͻͰͷͰͳͺͻͰͼͳͫͻͳͯͳͲͪͳΒͰ
– ͷͰͪΔͪͻͪͲͶͳͳͽͳ͵;Ͷͽ;ͻͳͿͻͷͳͳͼͽͳͶͬͪ͵ΒͰͼ;Ͷͪ͵ͪͶͰͭͶͫͪͶͰͰ͵ͷͼ͵Ͱͳ͵;Ͷ
ͽ;ͻͰͻͪͲͷͰͰi ͳͼͽ
͊ͪͷͳͷͽͳͷ
ͬͳͯΓͳͬΒͰͳͺͻͰͼͳͼͶͪͷͼ͵ͰͭͶ͵ͪͶͳͲͪͳΒͰ
ͭͯͰ
;͵Ͷͳ͵
ͳͼͶͪͷ ͭͶͰͯͪͷ ͵ͪ Ͷ͵ͪͶ
ͺͻͳͷͰΕ;ΒͰͷ ͵ͪ͵ ͼͰ ͺͻͳͲͬͯͳ ͭͶͫͪͶͳͲͪͳΒͰ ͷͯͳͿͳ͵;Β; ͺͻͰͷͪ
͵ͽͰ͵ͼͽ;ͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
;ͬͷͼͶ;ͪΒ;
ͻͪͯͳ͵ͪͶͳͲͬͪͰ
͇ͼͪͷͪ ͫͳ ̈́ͪͯͰ ΒͰ ͫͳ ΒͰͯ ͯ ͺͰͯͰͼͰͽͻ ͯͰͰ ͼͬͭ ͪ
ͭͻͪΌͰͬͳͼ͵ͭ ͫͳͲͳͼͷͰͪ
ͷͳͶͳͰͻͪͳͲ͊ͪ;ͯͳΒͼ͵Ͱ̸ͻͪͫͳΒͰ͆ͳ͵ͪͯͪͷ;ͳΒͰͰͯͼͽͪΒͪͶ ͬͪ
ͳͫͻͪͲͬͪΔ͈ͪͪΌͪΒͰ
346
̸̸̸͇̹͎̻̀́̈́́ͣ̽͌͆ͦ́͠͠ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ– ͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
ͯͫͻͰ ͵ͶͰ ͳ ͫͳ ͯͫͪͻ Όͪ͵
ͪ͵ ͯͶͳͪ ̀ͫͭ ͼͬͭ ͯͶͳͭ ;ͼͺͰͪ
ͺͲͬͪ ΒͰ ͪ ͯͯͪͽ;
ͬͰͻͼ͵; ͪͼͽͪͬ;
ͭͯͰ ͷ; ΒͰ ;ͼͪΌͰͪ ͵Ͷͳͪ ͻͪͯͳ͵ͪͶͳ ͳͼͶͪͷͼ͵ͳ ͳͯͰΒͪ ͋Ͱ͵ ͺͽ ΒͰ Ͳͪͬͻͳ
Ϳͪ͵;ͶͽͰͽ
ͺͰͶͪΒͰͳͬͪͲͳΒͪͻ;ͼ͵ͳͼ̸ͪͭͪͪͬͭͪͳͼͽͪ
ͭͯͳͰ
ͽΒͰͫͻͫͪ͵ΒΒͼͰ̹ͳ
̈́ͪͯͰͺͻͳ͵Γ;ͳ͆ͪ͵ͽΒͰͼͽͰ͵ͪͽͻͰͳͭͲͪͷ;ΘͪͰͯͳͪ– NVKBIFEFFO, ͳͪ͵ͽ ΒͰ
ͲͪΒͰͯͼͪͼͬΒͷΒͰͯͳͳͷͺͻͭͶͪͰtͫͻͳͷͪͲͪͼͶͫͯ;i('SFFEPNGJHIUFST)
̹ͳ̈́ͪͯͰͼͰ
ͻͪͲͪͻͪͺͶͳͽͳ͵ͷͼͳͽ;ͪͳΒͷ͵Β;ΒͰͲͪͽͰ͵ͪ;͊ͪ;ͯͳΒͼ͵Β̸ͻͪͫͳΒͳ͆ͪ͵̀ͪͶͳͬͼ͵ͭͻͪͽͪ
ͭͯͳͰͿͻͷͳͻ̸ͪͶ̓ͪͳͯ;͊ͬͰͼͽͪͶΒͰͺͲͪͽͪͳͼͽͻͳΒͪͪͰͭͬͻͰͷͰͪ
̸̸̀̓͌͐̓͡
́ͪ͵ΒͰͳͷͪͺͻͰͯ;ͼͶͬͯͪͱͳͬͳ;ͫͭͪͽͼͽͬ;ͳͫͪͬͳͼͰͫͻΒͳͷͯͰͶͪͽͼͽͳͷͪͳͲͼͺͰ͵ͽͻͪ
͵ͼͽͻ;͵ͽͳͬͳͳͲͫͻͪ
̹ͳ̈́ͪͯͰͪ ͼ; ͱͳͬͽͳͳͲͫͻͳ ͵ΒͰ ͼͳ ͯͬͰͶͳ;ͯͰͼͽͻ;͵ͽͳͬ;
ͼͽͻͪ;ͻͪͯͳ͵ͪͶͳͲͪͳΒͰͳͼͶͪͷͪͳͳͼͽͻ;ͷͰͽͪͶͳͲͪͳΒͰͻͰͶͳͭͳΒͰͲͪͻͪͯͼͽͬͪͻͰΔͪͭͪͽΒͰ
ͼͷͪͽͻͪtͬͳͳͷͳΓͰͷi̹ͳ̈́ͪͯͰͬͼ;ͻͬͳ͵ͻͪΒ
ͼͷͻͽ͵ΒͪͼͰͬͰͲͳͬͪͶͪͲͪΔͰͭͬͰͪ͵ͽͳͬͼͽͳ
ͳͭͬͻͳͷͻͱΔͰ͵ΒͰͼ;ͷͰͯͳΒͳͺͻͰͼͳͶͳͳͼ;ͳͷͪͶͳͺͲͳͽͳͬͪͳͼͯͪΓ;ͯͼ͵ ͯͻ;ͽͬ
ͳ
ͪͷͳ͵ͻͳͪͷͪ͵ͻͳͬ;
̾Ͷ ͊ͳͯ ΒͰ ͼͬΒͳͷ ͳͲͫͻͷ ͺ͵ͪͲͪ ͯͻ;ͭͪͳΒ; ͽͰͯͰͳΒ;
ͳͪ͵ ΒͰ
͵ͪ ͷ;ͼͶͳͷͪ
ͽͪ͵ΌͰ
ͷͭͪͯͪͼͰͯͶ;ͳͲͪͻͪͯͳ͵ͪͶͳΒͳͳͪͼͳͶͪͬͳͯͳͼ͵ͪͲͳͬͪΔͪͼͬͭͳͯͰͽͳͽͰͽͪͳͫͻͫ;Ͳͪtͺͻͪͬ
ͯ;i͇ͼͬΒͷ;ͷͰͽΕ;ͻͪͫͻ;ΒͰͻͪͲ;ͷͰͬͪΔͰ
ͻ;ͳͲͳͯͬͰ
ͺͯͼͰΕͪͪͽͶͰͻͪͳΒ;ͳͺ͵ͪ
Ͳ;ΒͰͯͪ;ͺͽͻͰͫͷͪͶͪͽͪͭͶͫͪͶͳͲͪͳΒͰ
ͽͻͪͯͳͳͪͶͪ͵;Ͷͽ;ͻͪͷͱͰͫͳͽͳͼͪͬͻͰͷͰͪ
ͷͯͰͻͪ
ͭͶ͵ͪͶͪͳ͵ͼͽͻ;͵ͽͳͬͪ
͈ͻͳͷͰͻͳͷͪͺͲͳͽͳͬͰͳͰͭͪͽͳͬͰͭͶ͵ͪͶͳͲͪͳΒͰ;ͬͷͻͪͯ;ͼͷͼͰͳͯͰΒͬͰͲͪͶͳͲͪͽͰ
ͻͳΒͰͦͻΘͪ̀ͳͷͰͶͪͳͼͶͳͳͽͰͻͰͽͳͪͻͪ
͵Βͳͼ;ͬͰͶͳ͵;;Ͷͭ;;ͯͻ;ͽͬ;ͯͪͬͪͶͳͺΒͰͯͳͳͷͪ
ͼͷͪͽͻͪΒ;Εͳͯͪͼ;;ͼͽͪΔ;ͯͪͷͰΔͪΒ;ͯͻ;ͽͬͰ;͵Ͷͳͷ;ͳͽ͵ͬͰ͋ͪ͵ͳͪ;ͽͻͬͭͻͪͯͪ
;ͺͻ͵ͼ
ͽͰͻͳΒͪͷͪͯͪ͵;Ͷͽ;ͻͪͭͶͫͪͶͳͲͪͳΒͪ;ͳͽͪͬͪͶ͵ͪͶͰ͵;Ͷͽ;ͻͰͳͯͪͼͰͶ͵ͪͶͲͪͽͬͪͻͪͺͻͰͯ
ͭͶͫͪͶͳͲͪͳΒͷ
ͽͻͪͼͿͻͷͳ;ΕͳΒͰͳͪͼͳͶΒͰͭ;ͻͪΒ;ΕͳͯͼͰͫͰ
ͺ͵;ͪͬͪͯͪͺͻͰͯͶͱͳΒͰͯͪ
ͯͻ;ͭͪͳΒͳ ͺͭͶͰͯͪ ͪ ͿͰͷͰ ͭͶͫͪͶͳͲͪͳΒͰ ͵ͪ ͵ͬͪͶͳͽͪͽͳͬ Ͱ;ͽͻͪͶͰ
; ͼͷͳͼͶ; ͺͻͰͼͪ
͵Βͳ;ͯͳͷͽͬͳͯͰΒͳͳͷͪͽͰͻͳΒͪͶͳͷͭ;Εͼͽͳ́Ͳͫͻͷͳͪͳͷ;ͺͽͻͰͫͰͭͪ
ͽͭͶͫͪͶͳͲͪͳΒͷͼͽͳͱͰͯͪͼͪͼͽͪΒͰ͵ͬͪͶͳͽͪͽͳͬͬͻͰͯͼͳͳͼͯ
̸̸͉͉̈́́͋̾͋͌
347
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Cowen, T. (2002). $SFBUJWF%FTUSVDUJPO–)PX(MPCBMJ[BUJPOJT$IBOHJOHUIF8PSMET$VM
UVSFT1SJODFUPO1SJODFUPO6OJWFSTJUZ1SFTT
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1PTUNPEFSOJTNBOE*EFOUJUZ. London, New
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Fatherstone, M. (1990). (MPCBM$VMUVSF–/BUJPOBMJTN
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Gregg, G. (1996). $VMUVSFBOE*EFOUJUZJOB.VTMJN4PDJety. 0YGPSE0YGPSE6OJWFSTJUZ1SFTT
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Globalisation and Islam in Bosnia, Foreign influences and Their Effect. 3PVUMFEHF
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Schimmel, A. (1990). $BMMJHSBQIZBOE*TMBNJD$VMUVSF. /FX:PSL* B. Tauris.
Steger, M. (2003). (MPCBMJ[BUJPO–"7FSZ4IPSU*OUSPEVDUJPO. 0YGPSE0YGPSE6OJWFSTJUZ1SFTT
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CNN ͬͳͯͰ̾Ͷ͊ͳͯ;̽ͼͽ;ͺͪ
httpedition.cnn.com/videos/artsel-seed-graffiti-artist-style-orig.cnn
<ͺͻͳͼͽ;ͺΓͰ 4. >
TED talk ̾Ͷ͊ͳͯ;
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httpswww.ted.com/talks/el_seed_street_art_with_a_message_of_hope_and_peace <ͺͻͳͼͽ;ͺΓͰ
10. 4. >
Bangoechea, I. (2016). 5VOJTJBs1JPOFFSJOHt$BMJHSBGJUUJi"SUJTUF-4FFE̽ͼͽ;ͺ ͪ
httpstheculturetrip.com/africa/tunisia/articles/tunisia-s-first-calligraffiti-artist-el-seed-politics-
power-and-paint<ͺͻͳͼͽ;ͺΓͰ >
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̸͇̹̀͠ ̸̸͎̻́̈́́ͣ̽͌͆ͦ́͠ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ– ͺͻͳͷͰͻͳͼͶͪͷͼ͵Ͱ͵;Ͷͽ;ͻͰ
Tarfa, I. (2016). %PPSTPG1FSDFQUJPO$BMJHSBGJUUJPGF-4FFE̽ͼͽ;ͺͪ
httpwww.tunisia-live.net/2016/03/30/doors-of-perception-the-calligraffiti-of-el-seed/ <ͺͻͳͼͽ;ͺΓͰ
4. >
̺ͳͰͪ;ͽͻͪ
͇TBNBCJO-BEFO#JPHSBQIZ̽ͼͽ;ͺͪ
httpswww.biography.com/people/osama-bin-laden-37172 <ͺͻͳͼͽ;ͺΓͰ>
ZOJA B. *-*ſ%6)"/%Â*+"
46.."3:
This paper deals with cultural globalization as one of globalization aspects where it is possible to see and
read most clearly the effects of this phenomenon and phenomena which are closely related to it. Dealing
with cultural globalization will lead us to the theory of HMPDBMJ[BUJPO as a process inseparable from globaliza-
tion, because it represents the fusion of different cultures resulting in a kind of cultural hybrid from which it
is possible to read social climate, as well as the state of cultural identity and direction of cultural conscious-
ness of the certain group and society. This paper will focus on Islamic culture and its synergy with global
cultural expressions and processes, especially those coming from the West. The paper will try to show the
result of this encounter through examples of positive and constructive *TMBNJD HMPDBMJ[BUJPO, manifesting
itself through a completely new artistic expression called $BMMJHSBGJUUZ, and through negative and destructive
Islamic glocalization which we can see in YouTube video of Osama bin Laden. The aim of this work is to
show globalization as a source of numerous positive, as well as negative choices and options for
(self)identification, which is opposite from seeing globalization as a qualitative phenomenon expressed
UISPVHIEJDIPUPNZiHPPECBEu*OUIFFOE
UIJTQBQFSTVHHFTUTUIBUQFSTPOBMDIPJDFQMBZTBWFSZJNQPSUBOU
role in glocalization outcome whether it is positive or negative.
,&:803%4globalization, glocalization, Islamic culture, Islamic glocalization, cultural identity.
349
339.137.2(497-
316.32
̸̸͇̺͇̺̽͌͑͆̓́ͣ͠ͅ 1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͈ͻͪͬͳͿͪ͵;ͶͽͰͽ
̸̺͇̺͇̺̽́̽́ͣ͠ͅ
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͈ΓͺͻͳͬͻͰͯͳͿͪ͵;ͶͽͰͽ
̈́ͰB͵
̸̸̸̸͇͉͇͈͇̻̓͆̓͌̾͆͋͆͊͋̀̾̀̽͆͡ͅ
̸̸̸̸̸̸̹͇̺̻͇̹̈́̓͆͌͌͊̈́́̈́̈́́̀ͅ͏́̾͠
̸̸͊̿̾͋̓́ͲͪͲͬͳͳͯͷͰͽͳͭͶͫͪͶͳͲͪͳΒͰͽ͵ͷͺͻͰͽͯͳͽͻͳͯͰͼͰͽͪ͵ͭͯͳͪ;ͼͶͬͳͶͳͼ;
ͪͼͽͪͪ͵ͬͭͺͼͶͬͭ͵ͻ;ͱͰΔͪ;͵ΒͰͷͿ;͵ͳͳ;ͺͻͰͯ;ͲͰΕͪͳͺΒͰͯͳͰͪͳͪͶͰͰ͵
ͷͳΒͰ͋ͬͺͼͶͬ͵ͻ;ͱͰΔͰΒͰͽͬͻͳͶͷͭͰͯͽBͯͪͰͺͲͪͽͰͺͼͶͬͰͺͻͳͶͳ͵Ͱ
ͪͶͳΒͰ
ͳͼͽͬͻͰͷͰͯͬͰͶͯͬͰͶͳ͵ͭͫͻΒͪͻͪͲͶͳͳͽͳͺͪͼͼͽͳ͵ͪͺͼͶͰͯͳͪͳͲͶͱͰͼͽͳͺͼͶͬͳ
ͼ;ͫΒͰ͵ͪͽͪͭͶͫͪͶΒ͵͵;ͻͰͳΒͳ͌ͽͪ͵ͬͳͷ͵ͶͼͽͳͷͪͳͷͺͰͻͪͽͳͬ;ͪͺͻͰΌͰΔͪ͵͵;ͻͰͽͼͽͳ
ͺͻͰͯ;ͲͰΕͪͳͲͰͷͪΓͪͺͺͻͳͷͳΒͰͭͽͬ;ͳͬͰͻͲͪͶͪ͵ͪͻͪ͵ͽͰͻ͌ͻͪͯ;ͺͻͰͲͰͽͬͪͳͺͯͪͳ͵ͻͰ
ͽͪΔ;ͬͳͼͳͰͭͶͫͪͶͭͳͯͰ͵ͼͪ͵͵;ͻͰͽͼͽͳ͊ͬͰͽͼ͵ͭ Ͱ͵ͷͼ͵ͭͿͻ;ͷͪ;ͺͰͻͳͯ;–2016.
ͼͬͰͯͰPPͲͫͳΓPͷͲBPͼͽBKBΔ;ͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪFͼBͷPͲBBK͵P͵;ͻFͽͳKͳͷͺͻͳͬͻͰͯͪͷͪ
;ͼͬͰͽ;ͬFΕͳͲB͊ͶPͬFͳKPͷ
Ͱ͵ͪͯͪͯͰͶͷͲͰͷΓͰ͵ΒͪΒͰͺͻͳͺͪͯͪͶͪͼͳΒͪͶͳͼͽͳ͵ͷͫͶ͵;
ͪͯ
Ͷͪͳͳ̾ͬͻͺͼ͵Ͱ;ͳΒͰ͊ͪͼͬͳͷΒͰΒͪͼͯͪ;͵Ͷͳ͵ͼͰͰ;ͳͳͰ͵ͳͲͫͳΓͳΒͳͲͪ͵ͻͰͽ;ͳͼͺΓͪ
ͬͪΔ;ͬͳͽͰͯͰͳΒͪ
ͽͰ͵ͯͪͼͰͷͱͰͼͷͪΔͳͽͳͳͲͻͪͱͰͰ͵ͷͼ͵ͲͪͼͽͪΒͪΔͰͲͰͷͪΓͪ̀ͪͺͪͯͭ
̹ͪͶ͵ͪͪͲͪͰ͵ͷͳΒͪͷͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰ͇ͬ
ͺͻͰͯͼͽͪͶͭ
ͳͲͫͭͳΔͰͳͰͽΒͰͳͲͬͰͼͯͪͼͬͰͽ
ͼ͵ͪͺͻͳͬͻͰͯͪͳͺͻͰͯͷͭͳͺͽͰ͵Εͪ;ͶͪͲͳ;ͬͳͺͰͻͳͯͻͪͲͬΒͪ
͵ͪͻͰͲ;ͶͽͪͽͼͬͰͺͽͰͺͻͳ
ͷͰͰͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͳͽͰͶͭͳΒͪͳͪͼͽͪ͵ͪͽͲͬͰͽͬͻͽͰͳͯ;ͼͽͻͳΒͼ͵ͰͻͰͬͶ;ͳΒͰ
́ͼͽͬͻͰͷͰ
ͰͲͪͬͳͼͯͰ͵ͳͼͽͪͬͬͪ͵ͻͳͲͳͭͶͫͪͶͳͲͪͳΒͰ
ͯͳͪͷͳͼͽͷͰΌ;ͪͻͯͳͰ͵
ͷͼ͵ͳͯͼͪͳͼͪͭͰͳͽͰͻͪͳͪͶͰ͵͵;ͻͰͽͼͽͳͯͰͶͬͪΕͰͼͬͰΒͪͰͪͭ;ͫΓͰΔͰͼͽͪͻͳ
ͪ
ͼͽͳͪΔͰͬͳ͵͵;ͻͰͽͼ͵ͳͺͲͳͳΒͪͪͼͬ;͵ͷͰͻͳΒͪͶͰͬͪͶͻͳͲͪͳΒͰͬͳͲͪΔͪ;ͳ
ͬͪͳΒͰ͌ͽͷͼͷͳͼͶ;
;ͪͺͻͰΌͰΔͰ͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪͷͭ;ΕͰΒͰΒͰͯͳ;ͼͺͼ
ͽͪͬΓͪΔͰͷͰ͵ͷͳΒͰͲͪΔͪ
̓͌͐͆͡& ͉&͐́ ͭͶPͫBͶͳͲBͳKB
͵P͵;ͻFͽPͼͽ ͲFͷBΓB
ͲFͷΓF ̀BͺBͯPͭ ̹BͶ͵BB
ͭͶPͫBͶͳ
ͳͯF͵ͼ͵P͵;ͻFͽPͼͽͳ
͊ͻͫͳKB.
1
dusanka.jovovic@pr.ac.rs
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
̺͌0̽͆&͆"͈0ͅ&͆&
͈PFͽ͵PͷPͼBͷͯFͼFͽͳͭPͯͳBͯͬͪͯͰͼͰͽͭͬͰ͵ͪ;Ͱ͵ͷͼ͵ΒͶͳͽͰͻͪͽ;ͻͳͼͰͺͰͶͭͬͻͳ
ͽͳBͼͽB͵;PͬFͷFΌ;BͻPͯFͺPͯFͶFͻBͯB
;ͳΒΒͼͰͼͬͳͪͶͪͲͳͼͬͰͳͲͻͪͱͰͳΒͪͭͶPͫBͶͳ
ͲBͳKͪͿͳͪͼͳΒͼ͵ͭͳͺͻͳͲͬͯͭͼͰ͵ͽͻͪ͆ͪͺͻͰͯͪ͵;ͽͰͶͭͳΒͳ
ͼͪͫͻͪΕͪΒ;ͳ͵ͷ;ͳ͵ͪ
ͳΒͪͷͪͷͭ;ΕͳPKFͺͻͳͲͬͯΔ;
ͪͽͪ͵ΌͰ ͳͺͶͪͼͷͪͺͻͳͲͬͰͯͰͳͻͫͪͯͼͶͬͪͫͳͶ͵ΒΒ
ͽͪ͵ͳͲͰͷΓͳͰ͵;ͭͶͰ
ͭͽͬͫͰͲͳ͵ͪ͵ͬͳͭͻͪͳͰΔͪ ͈͵ͻͪΒͪ
ͼͽͻ
̓Γ;ͳͳͼͽͳͽ;ͳͪͶͳͺ͵ͻͰͽͪͳͬͭͺͻͰͼͪͫͳͶͰͼ;Ͱ͵ͷͼ͵ͳͪΒͼͪͱͳΒͰ͵ͪͺͳ
ͽͪͶͳͼͽͳ͵ͰͺͻͳͬͻͰͯͰ ̸͊̽
ͺͻͰͼͬͰͭͪ
ͬͯͰΕͰͼͬͰͽͼ͵ͰͿͳͪͼͳΒͼ͵Ͱ ͊ͬͰͽͼ͵ͪͫͪ͵ͪͳͅͰΌ;ͪͻ
ͯͳ ͷͰͽͪͻͳ Ϳͯ
ͳ ͽͻͭͬͳͼ͵Ͱ ͻͭͪͳͲͪͳΒͰ ͊ͬͰͽͼ͵ͪ ͽͻͭͬͳͼ͵ͪ ͻͭͪͳͲͪͳΒͪ
͵ͪ ͳ
ͪΒͬͰΕͰͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ ͬͬ͠ͳΕ
ͼͽͻ
͈ͻͳͽͷ
ͪΒͷͪΔͰͼͺͻͪͺ͵ͻͰͽͪ
ͭͶͫͪͶͳͲͪͳΒͰ ΒͰͼͽͰ ͵ͪͽͰͭͻͳΒͪ ͽͰͶ͵ͳ ͺͻͷͰͪ ͈ͻͽͰͻ
ͼͽͻ
t͋ͰͶͭͳΒͪ ΒͰ
ΒͰͯͪͯͭͶͪͬͳͺͯͼͽͳͪΒͪͭͶͫͪͶͳͲͪͳΒͰ͆ͳΒͰͽͰ͵;ͳͽͳͯͪͼͰͼͬͰͽ͵ͻͰΕͰ͵ͪ͵͵;ͻͰͳΒͳ
; ͭͶͫͪͶͳͷ ͽͰͶͭͳΒͪͷͪ ͋ͰͶͭͳΒͪ ΒͰ ͺͻͳͲͬͯ ͵Βͳ ͺ ͼͽͬͪͻͪΔ; ͺͼͽͪΒͰ ͺͻͳͫͪͬΓͳͬ
ͼͬ;ͯͪi ͅͳͶͼͪͬΓͰͬͳΕ
ͼͽͻ
̻ͶPͫBͶͳͲBͳKB ͺPͼͶPͬBΔB ͺͯͻͪͲ;ͷͰͬͪ;͵ͶͪΔͪΔͰ F͵PPͷͼ͵ͳͭͻBͳBͺΒͰͯͳͳͲͰͷͪΓͪ
;ͲͳͼͽPͬͻFͷFͻBͼͽͷFΌ;BͻPͯFͻBͲͷFFͳͰ͵ͼͺͪͲͳΒ;ͽͻBͼBͳPBͶͳͳͽFͻB͵ͳKB̻ͶPͫa-
ͶͳͲBͳKBKFPͷPͭ;ΕͳͶͪͺΒͰͯͳͳͷͺͻͰͯ;ͲͰΕͳͷͪͳͯͻͱͪͬͪͷͪͯBͼͬPKF B͵ͽͳͬPͼͽͳ͵PPͻͯͳͳͻBK;
ͳͻPͷͼͬFͽB
KFͯPͼͽBͬPͳ;ͲͳͱFͽͻP͵PͬF͇ͪͪͪΒͫΓͳͷͭ;ΕͳͪͳͭͬͻͳPͻBͼͽ;ΕPK
ͷFΌ;ͲBͬͳͼPͼͽͳͲͰͷͪΓͪ;ͼͬͰͽ;̽PͭBΌBKͳ;KFͯPKͲFͷΓͳͼͬͰͼ;ͺPͬFͲBͳΒͳͼBͲͫͳͬͪΔͳͷͪ;ͯͻ;
ͭͳͷͯͻͱͪͬͪͷͪͳͻPͷͼͬFͽB
̹ͻΒͰͼ;͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͰ͵ͷͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰ
ͷͰΌ;͵ΒͳͷͪͽͻͰͫͪͺͷͰ;ͽͳͪͺͼͶ;ͽ
; ͯͷͳͪͳΒ; ͿͳBͼͳKͼ͵Pͭ ͵ͪͺͳͽͪͶͪ
ͿͶF͵ͼͳͫͳͶͰ ͳ ͷ;ͶͽͳͶP͵BͶͰ ͺͻPͳͲͬPͯͰ ͺͻͰͼͰ
;͵ͳͯBΔFͫͻΒͳͪͳͪͶͳͻFͭ;ͶBͽͳͬB
ͳͽͯ͆BͳPBͶFF͵PPͷͳKFͼ;ͼͰͼͬͰͬͳͰPͽͬPͻͳͶͰ
ͺͻFͷBͼͬFͽͼ͵Pͷͽͻͱͳͽ;ͅPFͽBͻͪͳͿͳͼ͵BͶͪͺPͶͳͽͳ͵ͪΒͰ;ͼͬͰͳͲͻͪͲͳͽͳΒͰͷͼͷͳͼͶ;ͷͻͪͶͪ
ͯͪ;ͬͪͱͪͬͪͳͷͺͰͻͪͽͳͬͫͪͻͪΔͪͳͿͶͪͳΒͰͳͯͻͱͳͬͼͽͳΒͪͬͭͯ;ͭͪ
̾͵ͼͺͪͲͳΒͷͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪ
ͫPͭBͽFͲFͷΓF;ͶBͱ;;ͷBΔFͻBͲͬͳKFFͳͽB͵P
ͼFͫͳPͽͬBͻBK;PͬBͽͻͱͳͽB
ͺͻPBͶBͲFKFͿͽͳ;ͻBͯ;ͼBͭ;ͳ͵PͻͳͼͽFͽFͳ͵FͺͻͳͲͬͯΔͰ͵ΒͰ
ͰͬͯͰͯͬPΓͻͪ;ͪͲͪͽͳͽͳͱͳͬͽͰͼͻͰͯͳͰ͋ͻFͫBͺPͼFͫPBͺPͷF;ͽͳͯBPͬF͵Pͷͺa-
ͳKFPͼͽͬBͻFͳͺͻͿͳͽ;ͭͶͪͬͷͽͻͪͼͿͰͻͳ;;ͲFͷΓ;ͷͪͽͳ;
ͽΒͰ;ΒͰͯͳΔͳͬͪͪΒͷͪΔͰ
ͺͱͰΓͪͼͫͳͪͼͪͪͼͺͰ͵ͽͪ ͲͰͷΓͰͯͷͪΕͳͪ͢ͳͬͪͿͳͪͼͳΒͼ͵ͪͷΕͬͳͰͼͽͻ;͵ͺͻͰͷͪ;
ΒͰͬͻͰͯͼͽͫͻ;ͽͯͷͪΕͰͭͺͻͳͲͬͯͪͳͯͻͱͪͬͪͯͪͶͰ͵Ͱ͵ͷͼ͵ͳͼͪͱͳΒͳ;ͯͼ;ͪ;ͻͪͯ;
ͼͪͭͶͰͯͪͬͪͰ ͲͰͷΓͰ ̀ͪͺͪͯͭ ̹ͪͶ͵ͪͪ ̸ͶͫͪͳΒͪ
̹ͼͪ ͳ ͎ͰͻͰͭͬͳͪ
ͪͅ͵ͰͯͳΒͪ
͊ͻͫͳΒͪ ͳ
͏ͻ̻ͪͻͪ
̓P͵;ͻFͽPͼͽKFFͽͻBͶBͺͻFP͵;ͺBͳKB͵B͵PͻBͲͬͳKFͳ
ͽB͵PͳͲFͷBΓB;ͻBͲͬPK;;ͼͬF
PͽͬPͻFͳKPK ͳ ͳͽFͭͻͳͼBͳKPK ͼͬFͽͼ͵PK F͵PPͷͳKͳ ͈ͪͻͪͶͰͶ ͼ ͺͻͰͼͷ ͭͶPͫBͶͳͲBͳKͰ
͵P
Fͺͽ ͵P͵;ͻFͽPͼͽͳ ͺPͼͽBKF ͯPͷͳBͽB ; F͵PPͷͼ͵PK ͽFPͻͳKͳ ͳ ͺͻB͵ͼͳ ̽ͻͱͪͬͪͷͪ ͵PKF ͼ;
ͺͻBͬPͬͻFͷFP ͻBͲ;ͷFͶF ͳͷͺͰͻͪͽͳͬ ;ͪͺͻͰΌͰΔͪ ͵P͵;ͻFͽPͼͽͳ
ͺPͶP KF ͲB ͻ;͵Pͷ ͯB ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻFͶBͽͳͬP͵ͻBͽ͵PͷͬͻFͷFͼ͵ͷͳͽͰͻͬͪͶ;ͺͻͳͬͻͰͯΒͪͪΒ;
ͺPͬFΕBK;ͳͬFͼͽͳͳKFͳͳͲͬPͲͳ
ͺPͼͽBͬFͼͽBͫͳͶ;PͼPͬ;ͲBͯ;ͭPͻPͳF͵PPͷͼ͵ͳͻBͼͽ̓P͵;ͻFͽPͼͽKFBͻPͳͽPͲBBKBͲB
ͷBͶFͲFͷΓF
͵PKFͼ;ͲͫPͭFͯPͼͽBͽ͵BͻFͼ;ͻͼBͳͳͶͳͼͻFͯͼͽBͬBͲBͻBͲͬPKFͼͽP;ͺ;ΕFFBͭͶPͫBͶB
ͽͻͱͳͽB ͪͯͪͅͻͳΕ
ͼͽͻ
͌ͽFPͻͳKͳͼFͼͻFΕ;͵ͻBKΔFͼ;ͺͻPͽͼͽBͬΓͰͳͼͽBͬPͬͳ;ͬͰͲͳͼͪͼBͯͻͱBKͳͷͫ;ͬͪͽͷ͵ͪͽͰͭ
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;
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BͯͪͯͻͱBͬBͷPͱF͵ͻͰͳͻͪͽͳ
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́ͲͪͲͬͳ ͳ ͯͷͰͽͳ ͭͶͫͪͶͳͲͪͳΒͰ ͯͷͳͪͽ ͺͻͿͳͶͳ; ͪͼͽͪͪ͵ ͬͭ ͺͼͶͬͭ
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ͽͬͻͳͶ ͷͭͰ ͬͰ ͺͼͶͬͰ ͺͻͳͶͳ͵Ͱ
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ͳͲͶͱͰͼͽͳͺͼͶͬͳͼ;ͫΒͰ͵ͪͽͪͭͶͫͪͶΒ͵͵;ͻͰͳΒͳ͌ͽͪ͵ͬͳͷ͵ͶͼͽͳͷͪͳͷͺͰͻͪͽͳͬ
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̻ͶͫͪͶͳͲͪͳΒͪͯͼͳͬͪͺͻͪͬͳͶͪͳͭͻͰ
ͽ
ͼͪͼͬΒͰͼͽͻͪͰ
;ͼͶͬΓͪͬͪͳͯͻ;ͭͪͳΒͳͺͻͳͼͽ;ͺ
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ͷͻͰͬͶ;ͳΒͷͲͪΔͪ 4DIXab, 2016).
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ͼͽͳͲͰͷͪΓͪ͏ͳΓΒͰͼͪͭͶͰͯͪͬͪΔͰ;ͽͳͪΒͪͭͶͫͪͶͳͲͪͳΒͰͪ͵͵;ͻͰͽͼͽͺͰͽͲͰͷͪΓͪ̀ͪͺͪͯͭ
̹ͪͶ͵ͪͪ;ͺͰͻͳͯ;–ͭͯͳͰ͈ͼͽͪͬΓͰͪͳͺͽͰͲͪͭͶͪͼͳ̻ͶͫͪͶͳͲͪͳΒͪ;ͰͶͳͳͳΒͰ
ͺͯͼͽͳͪΒ ͯͰͶͬͪͶͪ ͪ ͲͪͪΒͳΒͰ ;ͪͺͻͰΌͰΔͰ ͵͵;ͻͰͽͼͽͳ ͲͰͷͪΓͪ ̀ͪͺͪͯͭ ̹ͪͶ͵ͪͪ ;
ͪͪͶͳͲͳͻͪͷͬͻͰͷͰͼ͵ͷͺͰͻͳͯ;
͉ͪͯͳͯ͵ͪͲͳͬͪΔͪͺͼͽͪͬΓͰͰͳͺͽͰͲͰ
ͺͻͰͯͯͰͼ͵ͻͳͺͽͳͬͳͷͰͽͯͪ;ͫΒͪΔͰΔ;ͿͰ
ͷͰͪͰ͵ͷͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰͳ͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ
ͪͪͶͳͲͳͻͪͳͼ;ͳͺͯͪͳ͵ͻͰͽͪΔ;
ͭͶͫͪͶͭͳͯͰ͵ͼͪ͵͵;ͻͰͽͼͽͳ͊ͬͰͽͼ͵ͭͰ͵ͷͼ͵ͭͿͻ;ͷͪͲͪͺͻͽͰ͵ͶͳͰͼͪͰͼͽͭͯͳ
ͪ;99*ͬͰ͵;
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Ͳͪ͵Γ;͵ͪͳͼͺͳͼ͵ͪ͵ͻͳΕͰͰͶͳͽͰͻͪͽ;ͻͰ
ͻͪͯͼͰͼͪͼͽΒͳͳͲͰͽͳͻͳͰͶͳͰ͌
ͺͻͬΒΒͰ ;ͳΔͰͼͬͻͽͪͺͻͳͻͯ;͵Ͱͺͽͪ͵͵;ͻͰͽͼͽͳͲͰͷΓͰ͌ͯͻ;ͭΒͼ;ͺͻͰͲͰͽͬͪͰ
ͽͰͻͳΒͼ͵Ͱ ͼͬͰ ͵Ͱͺͽͪ ͵͵;ͻͰͽͼͽͳ ͲͰͷΓͰ ͊ͪͯͻͱͪΒ ͽͻͰΕͰ ͳͳ ͫΒͪΔͰΔͰ ͼͽͻ;͵ͽ;ͻͰ
ͽͻͳ͵ͷͺͲͳͽͪͳͯͰ͵ͼͪ͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ̓ͪ
;ͰͽͬͻͽΒͼͰͼͪͭͶͰͯͪͬͪ͵͵;ͻͰͽ
ͼͽͺͼͻͰͯͼͽͬͷͭͶͫͪͶͭͳͯͰ͵ͼͪ͵͵;ͻͰͽͼͽͳͺͰͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪͳ͊ͶͬͰͳΒͰ
͵ͪ͵ͽͻͶͰͲͰͷΓͰ;ͺͰͻͳͯ;–ͭͯͳͰ
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
͇̓͆͏͈͇͉͇̾͋̓͆̓͌̾͆͋͆͊͋́̀̾̾͡ͅ
̓P͵;ͻFͽPͼͽPͲBBͬBͼͺPͼPͫPͼͽͺPKFͯͳB
͵PͷͺBͳKB
ͶP͵BͶͳͲBKFͯͳB
͵ͶBͼͽFͻB
BͳPBͶͳ ͯͻͱBͬB ͳ ͻFͭͳPB ͯB ͼF ͽB͵ͷͳF ͳ ͫ;ͯ; ͫPΓͳ
ͳPͬBͽͳͬͳKͳ ͳ ͵ͻFBͽͳͬͳKͳ Pͯ
PͼͽBͶͳ B͵ͽFͻB B ͶP͵BͶPͷ
BͳPBͶPͷ
ͻFͭͳPBͶPͷ ͳ ͭͶPͫBͶPͷ ͽͻͱͳͽ; ; ͼͽͬBͻBΔ;
ͯPͯBͽFͬͻFͯPͼͽͳ %SBHJǁFWJǀ
ͼͽͻ
͊ͬFͽͼ͵ͳF͵PPͷͼ͵ͳͿPͻ;ͷ͵ͪͽͰͭͻͳΒ;͵P͵;ͻFͽ
PͼͽͳͫΒͪΔͪͬͪ͵BPͼ͵;ͺͳͼͽͳͽ;ͳKB
ͺPͶͳͽͳ͵BͳͿB͵ͽPͻB͵PKͳPͯͻFΌ;K;ͳͬPͺͻPͯ;͵ͽͳͬPͼ
ͽͳͲFͷΓF̺FͶͳͳBͺͻPͯ;͵ͽͳͬPͼͽͳ
ͼBͼͬPKFͼͽͻBF
ͺͻFͯͼͽBͬΓBPͯͻͱͳͬͳͳͬPͺͻPͼͺFͻͳͽFͽB
͵PKͳKFͯBF͵PPͷͳKBͷPͱFͯBͯPͼͽͳͭF 4DIXBC
̀FͷΓB KF͵P͵;ͻFͽBtB͵PΔFP
ͼͽBPͬͳͽͬPͷPͱFͯB;ͱͳͬBͬͳͼP͵ͳͳͻBͼͽ;ΕͳͼͽBͯBͻͯͱͳͬPͽB
͵BPͳͯͪͳͷͪͬͳͼP͵;ͲBͺPͼͶe-
PͼͽBPͯͻͱͳͬPKPͼPͬͳ͈ͻFͳͲͳKF
ͳͬPͺͻͳͬͻFͯFB͵ͽͳͬPͼͽͳFͫͳͽͻFͫBͶPͯBͺͻP;ͲͻP͵;
KFFPͯͻͱͳͬPͼͽͻBͬPͽFͱFͺͻͳͬͻFͯF
ͳͽͳͫͳͽͻFͫBͶPͯBͯPͬFͯF;ͺͳͽBΔFͫͶBͭPͼͽBΔFͫ;ͯ;Εͳ
ͭFFͻBͳKBi 4DIXBC
͈PͯͳͲBΔF ͳͬPB ͵P͵;ͻFͳKF ͳͲͷFΌ; ͽͻͱͳͳ ;Fͼͳ͵B
ͺͯͼͽͪͶͳͷͰͺͻͷͰΔͰͳͷ͵Ͷͼͽͳͷͪ
ͯPͬPͯͳͯP;BͺͻFΌFΔB͵P͵;ͻFͽPͼͽͳͲFͷΓF
͈PͼͶFͯΔͳ ͯͬͪͯͰͼͰͽͪ͵ ͭPͯͳB ͬBͱPͼͽ ͵PFͺͽB ͵P͵;ͻFͽPͼͽͳ KF ͲBBKP ͺPͻBͼͶB ;
ͭͶPͫBͶͳͷͻBͲͷFͻBͷB͋PKFͶPͭͳP͵BͯBͼFͲBͯBͼ;ͺPͼͶFͯͳF͵PKFͺͻBͽF͵ͻFͽBΔF͵P͵;ͻFͽ
PͼͽͳͫͳͬBͶFFͷͺͳͻͳKͼ͵ͳͼͬFͼͶͱͰͳΒͰͳͽFPͻFͽͼ͵ͳͼͪͯͻͱͪΒͳΒͰ %SBHJǁFWJǀ
ͼͽͻ
̓P͵;ͻFͽPͼͽ KFͯF ͲFͷΓF ͯͳͻF͵ͽP KF ͲBͬͳͼB Pͯ ͺͻPͯ;͵ͽͳͬPͼͽͳ ͷͰͻͰͰ ͬͻFͯPΕ;
ͯͫͪͻͪͺͻPͳͲͬFͯFͳͺPKFͯͳͳͳΓ;ͯͼ͵PͭͻBͯBͪͪͳͪͶͷͳͬ;͈ͻPͯ;͵ͽͳͬPͼͽͲBͬͳͼͳ
͵B͵PPͯͬͻFͯPͼͽͳͻͫͪͳ;ͼͶ;ͭBͺͻͳͲͬͰͯͰͳͪͪͳͪͶͷͳͬ; ͷFͻFͰFBͷBBͼͬͰͽ
ͼ͵ͷ ͽͻͱͳͽ;
ͽB͵P ͳ Pͯ FͿͳ͵BͼPͼͽͳ ͺͻPFͼB ͺͻPͳͲͬPͯΔF ͌ͺͻ͵Pͼ ͺPͽͬͻΌFPK ͬBͱPͼͽͳ
͵PFͺͽ ͵P͵;ͻFͽPͼͽͳ ͳ ͯBΓF KF ͺͻFͯͷFͽ ͫͻΒͳ ͼ;ͽͳͼ͵ͳ ͻͪͲͶͳͳͽͳ ͵Ͱͺͽ;ͪͶͳ
Ͱ͵ͼͺͶͳ͵ͪͳΒͪ;Ͱ͵ͷͼ͵Βͪ;ͳ
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ͯBͺͻPͳͲͬPͯͳͳ͵ͷͰͻͳΒͪͶͬͪͶͻͳͲ;ΒͰͯͫͻͪͪͼͬͰͽͼ͵ͷͽͻͱͳͽ;BBͳ͵PKͳͲͪͻͰͲ;Ͷͽͪͽ
ͳͷͪ ͻͪͼͽ;Εͳ ͱͳͬPͽͳ ͼͽBͯBͻͯ ͼͽBPͬͳͽͬB ̓P͵;ͻFͽB ͺͻͳͬͻͰͯͪ
ͯͻ;ͭͳͷ ͻͰͳͷͪ
ͻͪͼͽ
ͱͳͬPͽPͭͼͽBͯBͻͯBͽͰͷͰΓͳBͺPͬFΕBΔ;ͺͻPͯ;͵ͽͳͬPͼͽͳ
BFBͺͲͪΒͷΓͰͳͷͼͻͰͯͼͽͬͳͷͪͳ
F͵PPͷͼ͵ΒͺͶͳͽͳͳͳΒͳͼ;ͰͿͰ͵ͽͳ͵ͻͪͽ͵ͻͭ͵ͪͻͪ͵ͽͰͻͪ͆BKFΕFͼF͵BPͲBBKͳͿB͵
ͽPͻͳ͵P͵;ͻFͽPͼͽͳBͬPͯF͵PͷͺFͽFͽPͼͽͷB͵ͻPͷFBΘͷFͽB
͵ͬBͶͳͽFͽͻBͲͬPKͳͼͽͻͪͽͰͭͳΒͪ
ͺPͲBͬBΔF͵ͻͳͽͳͳͿB͵ͽPͻB;ͼͺFB;ͷFΌ;BͻPͯPKF͵PPͷͳKͳ
̓P͵;ͻFͽPͼͽ ͲͰͷΓͰ ͼͰ ͯͳͻͰ͵ͽ ͪͼͶͪΔͪ ͪ ͺͻPͯ;͵ͽͳͬPͼͽ ͺͻͰͯ;ͲͰΕͪ ͵Kͪ ͳͰ ΔͰ;
ͺͻͳͬͻFͯ;̽ͻ;ͭͳͷͻͰͳͷͪ
Ͱ͵ͷͼ͵ͳͺͻͼͺͰͻͳͽͰͽͲͰͷΓͰͿ;͵ͳΒͪΒͰͼͺͼͫͼͽͳͺͻͳͬͻͰͯͰͯB
ͪͼͬ;͵ͽͳ;ͳͻͪͭ;ͬͰΕͪΔͪͺͻPͯ;͵ͽͳͬPͼͽͳ͵ͻFͳͻBF͵PPͷͼ͵PͫͶBͭPͼͽBΔFͲͪͼͬΒͰͼͽͪ
ͬͳ͵Ͱ͈ͻPͯ;͵ͽͳͬPͼͽͻBͼͽF͵B͵P͵PͷͺBͳKB;BͺͻFΌ;KFPͺFͻBͽͳͬ;FͿͳ͵BͼPͼͽͼͬΒͳB͵ͽͳ
ͬPͼͽͳͳͶͳͺPͼͽBKFͫͶͳͱBͭͶPͫBͶPBKͫPΓͳͷͺͻB͵ͼBͷB ͪͯͪͅͻͳΕ
ͼͽͻ
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ͺͼͶͰͯͳͪͼ;ͳΔͰͳͰͯͪ͵Ͱͺͽ͵͵;ͻͰͽͼͽͳͪΒͰΕͰF;ͲͳͷB;PͫͲͳͻͳ͵B͵ͬBPͭͻa-
ͳFΔB ̓P͵;ͻFͽPͼͽ
ͼͪ ͼͬΒͰ ͼͽͻͪͰ
ͳͷͪ ͻBͲͶͳͳͽͰ ͼͪͯͻͱͪΒͰ ͪ ͻͪͲͶͳͳͽͳͷ ͳͬPͳͷB
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͼͷͪͽͻͪΔ͈ͪͻͳͽͷͽͻͰͫͪͳͷͪͽͳ;ͬͳͯ;ͯͪͺͻͬͻͪͲͻͰͯͳͲͪͪΒ;PͯͻFΌͳͬBΔ;ΔͰͭͬͰͼ;ͽͳF
ͳͷBͯͳBͷͳ͵B
͵ΒͪͼͰͺͯ;ͽͳͪΒͰͷ ͭͶͫͪͶͳͲͪͳΒͰͽ͵ͷͺͼͶͰͯΔͳͽͻͳͯͰͼͰͽͪ͵ͭͯͳͪͬͳͰͼ
ͽͻ;͵ͳͽͰͲͳͬͳͻͪͶͪ
͌ͼͶFͯͳͲ;ͲFͽFͼͶPͱFPͼͽͳͿFPͷFB
ͼͬB͵BΔFͭPͬBͽFPͻFͽͼ͵BBBͶͳͲBKFͺPͬFͲBBͼͬFͶͳ
͵ͳͷͺΒͰͯͼͽͪͬΓͰΔͳͷͪ͆BͳͷF
ͼBͷPͼFͷBΔͳͫͻPKͻBͲͶͳ͵BͷFΌ;ͯͰͽͰͻͷͳͪͽͪͷͪ͵P͵;ͻFͽ
PͼͽͳͲFͷBΓBͷPͭ;;ͲFͽͳ;PͫͲͳͻͺͻͳͶͳ͵PͷͳͼͽͻBͱͳͬBΔBΔͰͳ͵Γ;ͳͯͳͷͰͲͳΒͪ͆BKFΕF
ͼBͭͶFͯBͬBFͯͳͼͽͳ͵ͳKF;ͻͪͲͷͪͽͻͪΔ;;ͲͻP͵B͵P͵;ͻFͽPͼͽͳͲͰͷͪΓͪͶFͱF;ͰΒͰͯͪ͵ΒͺP;
ͯͳ ͿB͵ͽPͻB ͺͻPͳͲͬPͯΔF
ͻBͲͶͳͳͽP ͯPͼͽ;ͺͳͷ ͽFPͶPͭͳKBͷB
ͻͪͲͶͳͳͽͷ ͻͪͼͺͻͼͽͳͻͪΔ;
Ͱ͵ͼͽͰͻͳ ͰͿͰ͵ͪͽͪͳͽͪ͵ͯͪΓͰ
͍FPͷF͵P͵;ͻFͽPͼͽͳ;͵Ͱͺͽ;ͪͶͷͼͷͳͼͶ;ͷͱͰͼͰͼͪͭͶͰͯͪͬͪͽͳͪͯͬͪͺͻͳͳͺͳ
ΒͰͶͻͪͲͶͳͳͽͪͪͳͪͼͪͪͼͺͰ͵ͽͪͿͪ͵ͽͻͪ
ͯͼΔͰͳͪΒͲͪͪΒͳΒͳͻͰͲ;Ͷͽͪͽͪ
ͳ;ͼͬͰͽͶ;
ͻͰͲ;Ͷͽͪͽͪ
ͽΒͰͼͽͳͼͯͪ͐ͪ͵ͳͰͶͰͷͰͽͪͻͷͻͰͽͻͼͺͰ͵ͽͳͬͷͻͪͯͬͪ;ͪͺͻͰΌͰΔ;͵͵;ͻͰ
ͽͼͽͳͲͰͷΓͰͲͪͺͪͱͪͼͰͯͷͳͪͳΒͪͺͻ;ͪͬͪΔͪͿͰͷͰͪ;ͼͬͰͽͶ;ͳͼͯͪ
ͯͼͻͰͲ;Ͷͽͪͽͪ
̓P͵;ͻFͽPͼͽ KF ͼͺPͼPͫPͼͽ ͲFͷΓF ͯB ; ;ͼͶPͬͳͷB ͭͶPͫBͶͳͲBͳKF Pͼͳͭ;ͻB Pͯͻͱͳͬͳ ͻBͼͽ
ͺͻPͯ;͵ͽͳͬPͼͽͳ
ͲBͺPͼͶFPͼͽͳͳ͵ͬBͶͳͽFͽͱͳͬPͽB͌ͼBͷFͽFͷFΓF͵P͵;ͻFͽPͼͽͳ;ͭͻBΌFͳͼ;
PͫͻBͲPͬBΔF
ͺͻFͯ;ͲFͽͳ͵P P͵ͻ;ͱFΔF
͵ͬBͶͳͽFͽ ͺPͼͶPͬPͭ ͼF͵ͽPͻB
͵BP ͳ ͳͿͻBͼͽͻ;͵ͽ;ͻB ͳ
P͵ͻ;ͱFΔF͇ͬͳͿͪ͵ͽͻͳͯͶ;;Β;ΕͰͯͰͶ;Β;ͪ;ͬͰΕͪΔͰͺͻPͯ;͵ͽͳͬPͼͽͳ
ͬͻͰͯͼͽͳͲͬPͲB
FͿͳ
͵BͼPͼͽͳ;ͶBͭBΔBͳ;ͲͽͻP͵Pͬ;FͿͳ͵BͼPͼͽPͷPͭ;Ε;K;PͯͻͱͳͬͳͺͻͳͬͻͰͯͳͻͪͼͽͳͻͪͲͬΒͪ
ͳͬ;ͪͳͪͶͰͰ͵ͷͳΒͰ͈ͻͳͽͷ
ͰͼͺͻͯͪΒͰͯ͵Γ;ͰͬͪͱͼͽͳͲͪͺPͼͽͳͲBΔFBͳ
PBͶF͵P͵;ͻFͽPͼͽͳͽͻͱͳͳ;ͼͺFͺͻFͯ;ͲFΕB ͼͶͳ͵ͪ
͊Ͷͳ͵B ͈ͳͻBͷͳͯB͵P͵;ͻFͽPͼͽͳ2
1JDUVSF Pyramid of competitiveness
͇͉͇͇̺͇͋̾́͊̓̾͊͆̾̓͆͠͏̸͈͇͉͇̾͋̓͆̓͌̾͆͋͆͊͋́̀̾̾͡ͅ
͏ͳΓ ;ͪͺͻͰΌͰΔͪ ͵͵;ͻͰͽͼͽͳ ͲͰͷΓͰ ΒͰͼͽͰ ͺͬͰΕͪΔͰ Ͱ͵ͷͼ͵ͭ ͫͶͪͭͼͽͪΔͪ t͌ ͽͷ
ͼͷͳͼͶ;
Ͳͪͯͪͽͪ͵ͯͻͱͪͬͰ
͵ΒͪͰͼͽͬͪͻͪͬ;ͬͻͰͯͼͽͬͰΕͺͷͪͱͰͰ͵Pͷͼ͵ͳͷͼ;ͫΒͰ͵ͽͳͷͪͯͪͼͰ
2
́ͲͬoͻGodišnje izvjeØǀe o konkurentnosti )SWBUTLF
ZagrebNacionalno vijeǀe za konkurentnost. Sve-
zak 2 8.4PVSDF"OOVBMSFQPSUPODPNQFUJUJWFOFTTPG$SPBUJB
;BHSFCNational Competitiveness Council,
Volume 2, p. 8.
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
ͪͼͽͬͻͳ
ΒͰͼͽͰͼͽͬͪͻͪΔͰͺͬΓͳ;ͼͶͬͪͺͼͶͬͪΔͪͳΔͳͬͺͯͻͱͪͬͪΔͰͽ͵ͷͬͻͰͷͰͪ
ͳͷͰ ͼͰ ͯͺͻͳͼͳ ΒͪͪΔ; ͵͵;ͻͰͽͼͽͳ ͵ͪ͵ ͺͻͰͯ;ͲͰΕͪ
ͽͪ͵ ͳ ͪͳͪͶͰ Ͱ͵ͷͳΒͰ ;
ͰͶͳͳi ̈́ͪ͵ͬͳΕ
ͼͽͻ
ͯͪ͠ͼͽͪ͵ͪͰ͵ͷͳKͰ
͵͵;ͻͰͽͼͽͳͶͳΔͰͳͿͪ͵ͽͻͳͺͻͰͯͷͰͽͼ;ͳͲ;ͪͬͪΔͪͰ͵
ͷͳͼͽͪ ͵ͶͪͼͳͰ ͵ͶͰ ͊ͬͪ͵ͪ ͵Ͷͪ ͵ͪͼͳKͰ
͵Kͪ KͰ ͼ ͬͻͰͷͰͷ ͪͼͽͪKͪͶͪ
ͳͷͪͶͪ KͰ ͼͬK
ͺͭͶͰͯͪͬ;ͺͻͫͶͰͷͪͽͳ͵;͈ͭͶͰͯͪ͵͵;ͻͰͽͼͽͻͪͲͶͳͳͽͳ͵ͶͪͰ͵ͷͳKͰB
͵Ͷͪͼͳ
ͪͽͰͻͳKͪͫ
Ͱ͵ͶͪͼͳͪͽͰͻͳKͪͬ
͵ͰKͼͳKͪͼ͵ͪͽͰͻͳKͪͭ
ͽͰͻͳKͪͺͻͳͬͻFͯPͭͻͪͲͬKͪͯ
ͽͰͻͳKͪͰͯͭͰͭͻͪͼͽͪͳΌ
ͬͪͽͰͻͳKͪͽͻͭͬͳͰ ̺;͵ͬͳΕ
ͼͽͻ
̓ͶBͼͳBͻͳͼ;ͼͷͪͽͻͪͶͳͯͪͼͺͰͳKͪͶͳͲͪͳKͪͳͺͯͰͶͪͻͪͯͪ͵BP͵Γ;FͺͻFͽͺPͼͽBͬ͵FF͵Po-
ͷͳKFPͫͳͷBͪͻͪͲͶͳ͵ͪͷͪ; ͺͻͯ;͵ͽͳͬͼͽͳͲͰͷͪΓͪ ͌ͶBͭBΔB; ͿͳͲͳ͵ͳ͵BͺͳͽBͶͳͺͬͰΕͪΔͰ
ͬͰͶͳͳͰ ͽͻͱͳͽͪ Ͷͪ͵ͪͬͪͼͺͰͳKͪͶͳͲͪͳK;ͳͺͬFΕBͬB ͺͻͯ;͵ͽͳͬͼͽͳͻͪͼͽ ͺͻͳͲͬͯΔͰ
͊Fͷͽͭͪ
ͻͪͼͽͼͰͭͰͰͻͳͰͳͲͫͭͬͰΕͰͺͻͳͲͬͯΔͰͪ;ͽͺ;ͽͪ
ͽͷͭ;ΕͪͬͪͯͪΓ;ͺͯͰͶ;ͻͪͯͪͳ
ͼͺͰͳKͪͶͳͲͪͳK; ͈ͻͰͷͪ ͊ͷͳͽPͬK ͽͰͻͳKͳ ͪͺͼͶ;ͽͳ ͺͻͰͯͼͽͳ
͵ͻͳͼͽͳ ͯ ͷͰΌ;ͪͻͯͰ
ͽͻͭͬͳͰ;ͯͼ;ͪͪ;ͽͪͻ͵ͳK;ͼ;ͬͰͶͳ͵Ͱ̀ͫͭͽͭͪKͰͷͰΌ;ͪͻͯͪͽͻͭͬͳͪͯͪͶͰ͵ͺͱͰΓͳKͪ
ͯͪ;ͽͪͻ͵ͳKͰ ,JUTPO
.BSUJO
5ZMFS
ͼͽͻ–999).
͆Ͱ͵Ͷͪͼͳͪͻͳ ͽͻͭͬͳ;ͳͼͺͰͳΒͪͶͳͲͪͳΒ;ͫΒͪΔͪͬͪΒ;ͼͬΒͳͷtͷͯͰͶͷͿͪ͵ͽͻͼ͵ͳͺͻ
ͺͻͳΒͪi͈ͶͪͲͰΕͳͯͺͻͰͷͳͼͰͺͻͰͷͪ͵ΒΒͼ;ͽͰͶͭͳΒͰͳͼͽͰ;ͲͰͷΓͪͷͪ
Ͳͪ͵Γ;;Β;ͯͪ;ͺͻͰͯ
ͰͺͻͰͯͼͽͳͪͼͽͪΒ;;ͼͶͰͯͻͪͲͶͳ͵ͪ;ͻͰͶͪͽͳͬΒͻͪͼͺͶͱͳͬͼͽͳͿͪ͵ͽͻͪͺͻͳͲͬͯΔͰ͉ͪͲͶͳ
ͳͽͪͻͪͼͺͶͱͳͬͼͽͿͪ͵ͽͻͪͯͰͶ;ΒͰͪͲͰͷΓ;ͯͪͼͰͼͺͰͳΒͪͶͳͲ;ΒͰ;ͺͻͳͲͬͯΔͳͳͯͫͪͻͪͭͯͰ
ͼͰͳͽͰͲͳͬͳΒͰ͵ͻͳͼͽͳͯͻͰΌͰͳͿͪ͵ͽͻ ͵ͪͺͳͽͪͶͳͶͳͻͪͯ
ͽΒͿͪ͵ͽͻ͵ΒͳͷͲͰͷΓͪͬͳͰͻͪͼ
ͺͶͪͱͰ̀ͰͷΓͪͫͭͪͽͪͿͪ͵ͽͻͷͻͪͯͪ
ͺͻͳͲͬͯͳΕͰͳͳͲͬͲͳΕͰͻͪͯͳͽͰͲͳͬͪͯͫͻͪ
ͪ;ͬ
ͲͳΕͰ͵ͪͺͳͽͪͶͳͽͰͲͳͬͪͯͫͻͪ͊;ͺͻͽͪΒͰͼͶ;ͪΒͼͺͻͳͬͻͰͯͪͷͪ͵ΒͰͻͪͼͺͶͪͱ;͵ͪͺͳͽͪͶͷ
,JUTPO
.BSUJO
5ZMFS
ͼͽͻ–999).
̓ͰKͼͳKͪͼ͵ͪͰ͵ͷͼ͵ͪ ͽͰͻͳKͪͺͶͪͲͳͯ͵ͪͺͳͽͪͶͪͳͻͪͯͪ͵ͪ͵ͷͺͶͰͷͰͽͪͻͳͿͪ͵ͽͻͪ
ͺͻͳͲͬͯΔͰ͌ͪͪͶͳͽͳ͵-ͷͰͽͯͶ͵ͷͼͷͳͼͶ;
ͼͬ;͵ͰKͼͳKͪͼ͵ͰͽͰͻͳKͰͺͻͰͯͼͽͪͬΓͪͪͪ
ͶͳͲͪͯͳͪͷͳ͵ͰͪͭͻͰͭͪͽͰͽͻͪͱΔͰͳͲͪͺͼͶͰͼͽͳ;ͺͻͳͬͻͰͯͳ
ͪ͵K;;ͽͳ;ͳͬͰͼͽͳͳKͰͳͺͽ
ͻΔ͈ͪͻͰͷͪ͵ͰKͼͳKͪͼ͵ͷͷͯͰͶ;
ͻͪͼͽBͳPBͶFͺͻPͳͲͬPͯΔFͼͰͻͪͲͶͳ͵;ΒͰ;Ͳͪͬͳͼͼͽͳ
ͯͫͶͳ͵ͪͿ;͵ͳΒͰͺͽͻΔͰ
ͷ;ͶͽͳͺͶͳ͵ͪͽͻͪͳͬͰͼͽͳͳΒͪͳͳͲͬͲͰͽͻͪͱΔͰ̽ͷͪΕͪͺͽ
ͻΔͪͳͳͬͰͼͽͳͳKͰͲͪͬͳͼͰͯͺͻͳͯͪ͵KͳͼͰͼͽͬͪͻ;KͰͺͼͬ;ͳͲͬͲͪ
͈ͻͰͷͪͽͰͻͳKͳͿͪͲͪͻͪͲͬKͪ ͺͻͰͶͪͲͯͰͻͪͲͬͳΒͰͳ͵ͪͻͪͲͬͳΒͰͳͷͯͻ;ͽͬͳͷͪͷͱͰͼͰͺͳ
ͼͪͽͳ ; ͵ͬͳͻ; ͼͰͻͳΒͰ ͿͪͲͪ ͵ͻͲ ͵ΒͰ ͲͰͷΓͰ ͷͻͪΒ; ͺͻΕͳ ͽͻͪͯͳͳͪͶͪ ͯͻ;ͽͬͪ
ͼͽͬͪͻͪΔͰ
;ͼͶͬͪͲͪ;ͲͶͰͽ
ͺ;ͽ͵ͪͷͯͰͻͷͯͻ;ͽͬ;
ͯͫͪͷͪͼͬͰͺͽͻΔͰ͊ͬͪ͵ͪͿͪͲͪͻͪͲͬKͪͳͷͪͼͬKͰ
͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͳͼͺͰͳͿͳͰ;ͼͶͬͰ͵KͳͷͻͪK;ͫͳͽͳͳͼͺ;ΔͰͳͺͻͰͰͭͽͺͻͳͬͻͰͯͪͯͼͽͳ
ͭͰͬͳͳͳͬt̓Γ;ͪͰͽͪͺͪͻͪͲͬΒͪΒͰͿͪͲͪ;ͲͶͰͽͪ
͵Β;ͭͰͰͻͳͰͺͻͺ;ͶͲͳͬͳ͵ͪͻͪ͵ͽͰͻͻͪͼͽͪ
ΒͰͯͭͳͶͳͬͳͰͳͯ;ͼͽͻͳΒͼ͵ͳͼͰ͵ͽͻ̹ͪͻͲͻͪͼͽͬͯͰΕͳͼͰ͵ͽͻͪ ͺͬͶͪͳͲͪͼͫͷͻͪͲͬΒͳ
ͼͽͪͶͳ
ͷͪΔͰ ͯͳͪͷͳͳ ͫͶͪͼͽͳ ͺͻͳͲͬͯΔͰi ͏ͬͰͽͪͬͳΕ
ͅͶͪͯͰͬͳΕ
ͼͽͻ
͈ͻͰͷͪͬKͽͰͻͳKͳ
ͪ͵ͼͰͼͶͪΔͪͷͼͪͷͪͽͻͱͳͰ ͼͪͭͰ
ͻͪͲͬKͰΕͰͫͳͽͳͷͭ;Έͪ͵KͰ
ͽͰͻͳKͪͯͼͽͪ͵ͻͳͽͳ͵ͬͪͪ
ͲͪͳͶͪKͰͬͰͶͳ͵ͳͯͺͻͳͼ;ͭͰͰͲͳͽͰͻͳΒͰͳͺͶͳͽͳ͵ͰͰ͵ͷ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼ͵ͭͻͪͲͬKͪ
ͺͻͬͰͼͽͬͰͳͼͽͳ;ΕͳͬͪͱͼͽͺͻͰͼͪͳͬͰͼͽͳͻͪΔͪ ;ͭͰͰͻͳͼͪΔ; ͼͽͺͰ ͻͪͼͽͪ
͵ͪͳͺͼͽͪͬΓͪΔͰͯͻͰΌͰͳͺͶͳͽͳ͵ͳͳͼͳͶ͵ͳͺͻͰͯ;ͼͶͬͪͲͪͻͪͲͬK ̽ͻͪͭ;ͽͳͬͳΕ
͍ͳͶͳͺͬͳΕ
͏ͬͰͽͪͬͳΕ
ͼͽͻ
͋ͰͻͳKͪ ͰͯͭͰͭ ͻͪͼͽͪ ͺͻͰͽͺͼͽͪͬΓͪ ͯͪ KͰ ͽͰͶ͵ͳ ͻͪͲͬK ͰͯͭͰ ͳ ͪ ͬͪK ͪͳ
́͵ͻͺͻͳͼͪΔͰ ͺͳͽͪΔͪ ͪͼͽͪ͵ͪ ͳ ͺͻͰͼͪ ͭͰͰͻͳͼͪΔͪ ͽͰͶ͵ͳ ͺͻͷͰͪ ; ͽͰͻͳK; ͳ
ͺͶͳͽͳ͵; Ͱ͵ͷͼ͵ͭ ͻͪͼͽͪ ͳ ͻͪͲͬΒͪ ͵Γ;ͪ ΒͰ ͯͶͳ͵ͪ ͬͭ ͽͰͻͳΒͼ͵ͭ ͺͻͪͬͪ ̀ͪͼͽ;ͺͳͳ
ͰͯͭͰͳͫΒͪΔͰΔͪͻͪͼͽͪ;͵ͪͲ;Β;ͪͺͻͬͻͪͲͻͰͯͳͲͪͪΒB͵ͽͳͬF;ͶPͭFͯͻͱBͬF;ͺͻPͷPͬͳͼa-
Δ;F͵PPͷͼ͵PͭͻBͼͽBͺͼͻͰͯͼͽͬͷͯͳͻF͵ͽͳͳͳͯͳͻF͵ͽͳ;ͶBͭBΔB;ͼͽͬBͻBΔFΓ;ͯͼ͵Pͭ͵Bͺͳ
ͽBͶBͳͺPͯͼͽͳBΔFͼͽͻBPͭͺͻͳͬBͽPͭ;ͶBͭBΔB;ͳͯ;ͼͽͻͳKFͳͽFͲͳͬFͲBΔFͷ&ͯPͭFBPͫKa-
ΔFΔBBͼͽPKF ͯBPͽ͵ͻͳK;BͳB͵PKͳͽͻͱͳFͼͳͶFͳͻBͲͶͳͳͽBͳͼͽͳͽ;ͳPBͶBͻFFΔB
ͯͰͶ;Β;BPͫͶͳ͵PͬBΔFF͵PPͷͼ͵FͯͳBͷͳ͵F
ͯͼͺP͵;BͬBK;ͯBPͫKBͼFͼͬͰ;ͲͻP͵FͻͪͲ
ͬΒͳͯͳͬͰͻͭͰͳΒͪ;ͼͪͬͻͰͷͰͳͷ;ͼͶͬͳͷͪͺͻͳͬͻͰΌͳͬͪΔͪ 5PEBSP
4NJUI
ͼͽͻ
.
͆ͬͪͽͰͻͳKͪͽͻͭͬͳͰ ͺͶͪͲͳͯ ͼͽͪͬͪ ͺͻͰͷͪ͵ΒͰͷͼ; ͻͪͼͽ;Εͳ ͺͻͳͼͳ͵Γ;ͳͷͽͳͬ
ͽͻͭͬͳͰ
ͪ͵ͳ;ͼͳͽ;ͪͳΒͳͰͺͼͽKͪΔͪ͵ͷͺͪͻͪͽͳͬͰͺͻͰͯͼͽͳ͇ͬͪͽͰͻͳKͪͯͫͪ;ΒͰ͵
ͬͰͳͪͶ ͫKͪΔͰΔͰ ͽͻͭͬͳͰ ͰͿͳ͵ͪͼΕ; ; ͻͪͲͷͰͳ ̓͵ͻͰͽ
ͪ ;ͷͰͼͽ ͻͪͲͷͰͰ
ͺͻͳͷͪͻ; ͬͪͱͼͽ ͺ͵ͶͪΔͪ ͵ͪͽͰͭͻͳΒͪͷͪ ͰͿͳ͵ͪͼͼͽͳ ͺͻͳͲͬͯΔͰ
͵ͬͪͶͳͽͰͽ; ͻͪͯͰ ͼͪͭͰ
ͽͰͶ͵ͷͳͬ;ͺͻͳͲͬͯΔͰ
ͻͪͼͽ;ͺͻͳͼͪ
Ͱ͵ͷͳKͪͷͪͪͭͶͷͰͻͪͳKͰ
ͽͰͶ͵ͳͷ
͵ͪ
ͳͳͼͽͳͽ;ͳͪͶͳͷͳͬͪͳKͪͷͪ ,JUTPO
.BSUJO
5ZMFS
ͼͽͻ–999).
̸͉͇̻͇͉͇̾͋́̓̽͊͋́͆͌͋̾̓͆̓͌̾͆͋͆͊͋́̀̾̾͡ͅͅ
̻ͶͫͪͶͳͲͪͳΒͪͯͼͳͬͪͺͻͪͬͳͶͪͳͭͻͰ
ͽ
ͼͪͼͬΒͰͼͽͻͪͰ
;ͼͶͬΓͪͬͪͳͯͻ;ͭͪͳΒͳͺͻͳ
ͼͽ;ͺͪͪͶͳͲͳ͵͵;ͻͰͽͼͽͳͪͼͬͳͷͳͬͳͷͪ
;͵Γ;;Β;ΕͳͳͳͬͪͳͪͶͰͰ͵ͷͳΒͰ͋ͪ
ͬͪ ͺͻͪͬͳͶͪ Ͱ͵ͷͼ͵Ͱ ͳͭͻͰ ͼ; ;ͼ͵ ͺͬͰͲͪͪ ͼͪ ͳͿͻͷͪͽͳ͵ͷ ͻͰͬͶ;ͳΒͷ
ͯͼ ͼͪ
ͼͬΒͰͬͻͼͷͻͰͬͶ;ͳΒͷͲͪΔͪ
͵ΒͪͬͻͰͷͰͼ͵ͳ;ͺͽͺ;ͼͽͳ͵ͳͳͯͳͻͪͼͻͪͲͬΒͰͷͺͻͰͼͪ
ͭͶͫͪͶͳͲͪͳΒͰ
͋ͻͳͼͰ͵ͷͺͲͳͽͪͳͯͰ͵ͼͪͪΒͰΕͰ͵ͻͳͼͽͰ ;ͼͪͭͶͰͯͪͬͪΔ;͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ ͋
ͼ;ͪ
ͳͯͰ͵ͼͶͪ͵ΕͰͺͼͶͬͪΔͪͫ
ͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳͅͰΌ;ͪͻͯͭͳͼͽͳͽ;ͽͪͲͪͷͰͪΘ
ͷͰͽͳͬ
ͭͶͫͪͶͳͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳ͊ͬͰͽͼ͵ͭͰ͵ͷͼ͵ͭͿͻ;ͷͪ
ͪ
̓ͷͺͲͳͽͳͳͯͰ͵ͼͶB͵PΕͰͺPͼͶPͬBΔB͵ͻͰͳͻͪͶͪΒͰ͊ͬFͽͼ͵ͪͫB͵ͪͭPͯͳF͇ͼͬͳ
ͳΓ ͬͭ ͳͯͳ͵ͪͽͻͪ ΒͰͼͽͰ ͺͻ;ͱͪΔͰ PͫKF͵ͽͳͬͰ ͼͶͳ͵Ͱ ͻFͭ;ͶBͽPͻPͭ BͷͫͳKFͽB Ͳͪ ͺPͼͶPͬBΔͰ
ͷͪͶͳ ͳ ͼͻͰͯΔͳ ͺͻͰͯ;ͲͰΕͪ ͽP͵ͷ ΔͳPͬPͭ ͱͳͬPͽPͭ ͳ͵Ͷ;ͼB ͌͵ͻͪͽ͵
ͽ ͼ; ͺͻPͺͳͼͳ ͳ
ͺͻPFͯ;ͻFKFͯPͼͽBͬͳKͳ
ͽPKFͶB͵FͲBͪ͵ͽ;ͰͶͰͳͺͽͰͳΒͪͶͰͺͻFͯ;ͲFͽͳ͵FͯBͺPͼͶ;K;̾Ϳͳ
͵ͪͼͰ ͻFͭ;ͶBͽPͻFͳͼͽͳͽ;ͳKF͵PKF ͼ;;ͼͷFͻFFB ͺPͽͻFͫF͵Pͻͳͼͳ͵B ͽͪ͵ΌͰͷPͭ;ͯB ͼͷBΔF
ͫBͻͳKFͻͰͳͲͷFΌ;ͿPͻͷBͶPͭͳFͿPͻͷBͶPͭͼF͵ͽPͻB͌ͭPͯͳͳ
ͳͯF͵ͼͶB͵PΕFͺPͼͶPͬBΔB
ͫ;ͬͪͽͳΒͰͲFͷBΓB
ͺPͼͷBͽͻBΒ;ΕͳͼFͽPͬBͳͯͳ͵BͽPͻB ͽͪͫͰͶͪ
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
͋ͪͫͰͶͪ ́ͯͳ͵ͪͽͻͳͳͯͰ͵ͼͪͶͪ͵ΕͰͺͼͶͬͪΔͪ3
5BCMF Business Performance Index Indicators
́ͯͳ͵BͽPͻ
0ͼͳͬBΔFͺͻFͯ;ͲFΕͪ ͈ͻPFͯ;ͻF
ͬͻFͷF
ͽͻP͵PͬͳͳͷͳͳͷBͶͳͺPFͽͳ
;ͺͶBΕFͳ͵BͺͳͽBͶͲBPͼͳͬBΔFͯͻ;ͽͬBͼBPͭͻBͳFPͷ
PͯͭPͬPͻPΕ;
̽PͫͳΒBΔFͭͻBΌFͬͳͼ͵F ͈ͻPFͯ;ͻF
ͬͻFͷF
ͽͻP͵Pͬͳ͵B͵PͫͳͼFͳͲͬͻͳͶFͼͬF
ͯPͲͬPͶF ͿPͻͷBͶPͼͽͳͲBͯPͫͳΒBΔFͯPͲͬPͶFͲBͳͲͭͻBͯΔ;PͫKF͵ͽB
͈ͻͳ͵Γ;FΔFFͶF͵ͽͻͳF ͈ͻPFͯ;ͻF
ͬͻFͷF
ͽͻP͵Pͬͳ͵B͵PͫͳͼFPͫKF͵Bͽͺͻͳ͵Γ;ͳP
FFͻͭͳΒͰ BFͶF͵ͽͻͳ;ͷͻFͱ;
ͺP;ͲͯBPͼͽBͺBKBΔBFͶF͵ͽͻͳPͷ
FFͻͭͳKPͷͳͽͻP͵PͬͳͺPͽͻPΔFFͶͰ͵ͽͻͳͰFFͻͭͳKF
͉FͭͳͼͽͻBͳKBͳͷPͬͳF ͈ͻPFͯ;ͻF
ͬͻFͷF
ͽͻP͵Pͬͳ͵B͵PͫͳͼFͳͲͬͻͳPͺͻFPͼ
ͳͷPͬͳFͳ͵ͬBͶͳͽFͽͼͳͼͽFͷBͲFͷΓͳFBͯͷͳͳͼͽͻBͳKF
ͅPͭ;ΕPͼͽ͵ͻFͯͳͽͳͻBΔB ͊ͳͼͽFͷ͵ͻFͯͳͽͳͳͿPͻͷBͳKBͳ̀B͵PPͳͺPͽF͵Bͷͪ
̀BͽͳͽBͷBΔͳͼ͵ͳ ͈ͻBͬBͷBΔͳͼ͵ͳͬͶBͼͳ͵B;ͽͻBͼB͵ͳKBͷBͼBͺPͬFͲBͳͷ
ͳͬFͼͽͳͽPͻB ͺͻBͬͳͷͶͳͳͷBͳͺͻBͬB;͵PͻͺPͻBͽͳͬPͷ;ͺͻBͬΓBΔ;
͈PͻFͼ͵BͺPͶͳͽͳ͵B ́ͼͺͶBͽF
ͬͻFͷFͳ;͵;ͺͪͺPͻFͼ͵ͪͼͽPͺͪͲB͵PͷͺBͳK;͵B͵Pͫͳ
ͼͰͳͼͺPͽPͬBͶFͼͬFͺPͻFͼ͵FPͫBͬFͲF
ͅFΌ;BͻPͯBͽͻͭPͬͳB ̺ͻFͷFͳͽͻP͵PͬͳͳͲͬPͲBͺͻPͳͲͬPͯB͵PKͳͳͷB͵PͷͺBͻBͽͳͬ;
ͺͻFͯPͼͽͳ;ͬPͲB;ͽP-ͯFͶPͬB
́ͲͬͻFΔF;ͭPͬPͻB ̺ͻFͷFͳͽͻP͵PͬͳͲBͻFBͬBΔF͵PͷFͻͳKBͶPͭͼͺPͻBͳ
͵ͬBͶͳͽFͽͼ;ͯͼ͵ͳͺͻPFͼB
͉FBͬBΔFFͼPͶͬFͽPͼͽͳ ̺ͻͰͷF
ͽͻP͵Pͬͳ
ͳͼPͯͳͼͽPͺͪͺPͬͻBͽBͼͻFͯͼͽBͬB;
ͻFBͬBΔ;FͼPͶͬFͽPͼͽͳͳKBͳͪͳͯF͵ͼBͲB͵Pͼ͵Pͭͼͽe-
BKPͭP͵ͬͳͻB
͉Fͭ;ͶBͳKBͽͻͱͳͽBͻBͯB ͍ͶF͵ͼͳͫͳͶPͼͽͺͻPͺͳͼBPͲBͺPΓBͬBΔ;ͳ͵ͬBͶͳͽFͽͻBͯPͭ
ͷFͼͽB
́ͯF͵ͼͶͪ͵ΕͰͺͼͶͬͪΔͪͼͰͽͰͷͰΓͳͪͯͬFͬͻͼͽFͺPͯBͽB͵BͪͲB͵PͳͷͪͳͺͻPͺͳͼͳͷͪ͵PKͳ
ͬBͱF;KFͯPKͲFͷΓͳ
ͼΒͰͯͰ
ͽͰͪͳͯͳ͵BͽPͻͳͷͪ͵PKͳͼͰͯͼͰͪͺPͽͻFͫ;ͯBͼFͺPͼͽͳͭF͵
͵ͻͰͽͳͻFͭ;ͶBͽPͻͳͳΓ
ͼͯͻ;ͭͰͼͽͻͪͰ&͵PPͷͼ͵BͯͳͼͽBBͯPͻFͭ;ͶBͽPͻPͭͳΓBͷFͻͳͼFB
ͼ͵BͶͳ Pͯ ͯP
ͺͻͳ Ͱͷ; ΒF BKͼͶBͫͳKB ͺFͻͿPͻͷBͼB
B KF ͳΓ ̽ͶͪͱͰΔͰ ͯ Pͬͳ
ͳͿPͻͷBͳKBͽͰͷͰΓͳͼͰͪͪ͵ͰͽͳͷFΌ;ͼͽͻ;ΔBͳͷBͲͪͺͼͶͰͳͷ;ΒͪͬͷͼͰ͵ͽͻ;
ͺͻBͬͳͳ
ͷB
BKFΕFBͯͬP͵BͽͳͷB͈ͻͳ͵;ͺΓFͳͺPͯBͳͼF;ͭͶBͬPͷPͯPͼFͼBͷPBͺͻͰͼͽͳ;ͺͼͷͪͽ
ͻͪͰͲFͷΓF
BͶͳPͫKBͬΓ;K;ͼͰͳͳͲͬFͽBKͳ͵Βͳͺ͵ͻͳͬͪΒ;ͬͰΕͳͫͻΒͲFͷͪΓͪ
ͫ
ͅͰΌ;ͪͻͯͳͳͼͽͳͽ;ͽͲBͻBͲͬPKͷFBΘͷFͽBͼͪͼͰͯͳͽͰͷ;͑ͬͪΒͪͻͼ͵Β;ͼͬPͷ͊ͬFͽ
ͼ͵PͷͭPͯͳΔB͵;͵P͵;ͻFͽPͼͽͳ͵PͻͳͼͽͳFͽͳͻͳͯFͽFͻͷͳBͽF͵P͵;ͻFͽPͼͽͳͺFͻͿPͻͷB
3
́Ͳͬͻ Doing Business 2017
8PSME#BOL
ͼͽͻ14
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼFͺͻͳͬͻFͯF
FͿͳ͵BͼPͼͽͯͻͱBͬF;ͺͻBͬF
FͿͳ͵BͼPͼͽͺPͼͶPͬBΔBͳͳͿͻBͼͽͻ;͵ͽ;ͻͪ͊ͬB͵BPͯ
BͬFͯFFFͽͳͻͳͯFͽFͻͷͳBͽFͺPͯFΓFBΒͰBͺFͽPͫͶBͼͽͳ ͽͪͫͰͶͪ
͋ͪͫͰͶͪ ̽ͰͽͰͻͷͳͪͽͰ͵͵;ͻͰͽͼͳ;͊ͬͰͽͼ͵ͷͭͯͳΔͪ͵;͵͵;ͻͰͽͼͽͳ4
5BCMF Determinants of competitiveness in the World Yearbook of Competitiveness
͇͏̸̾͆ ̸̸͈͇̓̀͋̾͡
̽ͷͪΕͪͺͻͳͬͻͰͯͪ ͈ͰͻͿͻͷͪͼͰͺͻͳͬͻͰͯͰ
ͅͰΌ;ͪͻͯͪͽͻͭͬͳͪ
ͅͰΌ;ͪͻͯͪ;ͶͪͭͪΔͪ
̀ͪͺͼͶͰͼͽ
͏ͰͰ
ͪͬ͠ͰͿͳͪͼͳΒͰ ̾Ϳͳ͵ͪͼͼͽΒͪͬͭ;ͺͻͪͬΓͪΔͪ
ͅͰͽͪͻͪͺͶͳͽͳ͵ͪ
́ͼͽͳͽ;ͳͪͶͳ͵ͬͳͻ
͈ͻͺͳͼͳͺͼͶͬͪΔͪ
̽ͻ;ͽͬͰͳ͵ͬͳͻ
͈ͻͯ;͵ͽͳͬͼͽ ̾Ϳͳ͵ͪͼͼͽͺͼͶͬͪΔͪ
͋ͻͱͳͽͰͻͪͯͪ
͍ͳͪͼͳΒͰ
̺ͰͽͳͰͻ;͵ͬΌͰΔͪ
͊ͽͪͬͬͳͳͬͻͰͯͼͽͳ
͇ͼͬͪͳͿͻͪͼͽͻ;͵ͽ;ͻͪ ́Ϳͻͪͼͽͻ;͵ͽ;ͻͪ
͋ͰͶ͵ͪͳͿͻͪͼͽͻ;͵ͽ;ͻͪ
͆ͪ;ͪͳͿͻͪͼͽͻ;͵ͽ;ͻͪ
̀ͯͻͪͬͼͽͬͳͱͳͬͽͪͼͻͰͯͳͪ
͇ͫͻͪͲͬͪΔͰ
ͬ
͊ͬͰͽͼ͵ͳͰ͵ͷͼ͵ͳͿͻ;ͷΒͰͼͬΒͺͻͬͳ́ͲͬͰͽͪΒ͵͵;ͻͰͽͼͽͳͫΒͪͬͳͭͯͳͰ
͇ͯͽͪͯͪͬͪͳͼͽͳͽ;ͳΒͪ;ͭͯͳΔͳͷͳͲͬͰͽͪΒͳͷͪ͵͵;ͻͰͽͼͽͳͺͻͰͲͰͽ;ΒͰ ͯͰͽͪΓͪ͵ͷ
ͺͪͻͪͽͳͬͳͺͻͳ͵ͪͲ͵͵;ͻͰͽͼͽͳͻͪͲͶͳͳͽͳͲͰͷͪΓͪ́ͲͬͰͽͪΒͭͶͫͪͶΒ͵͵;ͻͰͽͼͽͳ
ͼͪͭͶͰͯͪͬͪͪΒͬͪͱͳΒͰͿͪ͵ͽͻͰͺͻͳͬͻͰͯͭͻͪͼͽͪ
ͯͰΒͼͽͬͪ͵ͽ;ͰͶͳͪ͵ͽͳͬͼͽͳ;ͺͻͳͬͻͰͯͳͪ
ͫ;ͯ;ΕͳͻͪͲͬΒ
ͺͻͰͺͲͪΒͰͺͻͳͲͬͯͰͷͭ;ΕͼͽͳͪͳͪͶͰͰ͵ͷͳΒͰ
ͳͼͽͳͽ;ͳͪͶͰͳ
ͽͻͱͳͰͺͻͰͺͻͰ͵Ͱ;ͼͽͬͪͻͰΔ;ͯͻͱͳͬͭͺͻͳͬͻͰͯͭͻͪͼͽͪͳ;͵ͪͲ;ΒͰͲͪͽͼ;Ͱ͵ͰͲͰͷΓͰͰ͵
ͷͼ͵ͳͼ;ͺͰͻͳͻͳΒͰ;;ͺͻͰΌͰΔ;ͼͯͻ;ͭͳͷͰ͵ͷͳΒͪͷͪ
̻ͶͫͪͶͳͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳ;͵ͪͲ;ΒͰͪͼͶͱͰ;ͼͽͻ;͵ͽ;ͻ;ͺͻͯ;͵ͽͳͬͼͽͳ
ͺͻͳͰͷ;
ͼͰͺͻͯ;͵ͽͳͬͼͽͺͼͷͪͽͻͪ͵ͻͲͽͻͳͼͬͰ͵ͷͺͰͽͰͼͬͳ;ͼͶͬͳ
ͺͬͰΕͪΔͰͰͿͳ͵ͪͼ
ͼͽͳͳͿͪ͵ͽͻͳͳͬͪͽͳͬͼͽͳͳͼͿͳͼͽͳͳͻͪͼͽͳͺͼͶͬͪΔ͈ͪͻͰͽͺͼͽͪͬΓͪͼͰͯͪͺͻͳͬͻͰ
ͯͪ;ͼͬͷͰ͵ͷͼ͵ͷͻͪͲͬΒ;ͺͻͶͪͲͳ͵ͻͲͽͻͳͿͪͲͰͻͪͲͬΒ͈ͪͻͳͬͻͰͯͳͻͪͼͽͼͰ;ͺͻͬΒͿͪͲͳ
ͼͶͪΔͪͪͼͬͰͿͪ͵ͽͻͰͺͻͳͲͬͯΔͰ ͵ͪͺͳͽͪͶ
ͻͪͯ
ͺͻͳͻͯͳͻͰͼ;ͻͼͳ
ͳͽͯ
ͽͪ͵ͯͪͼ;Ͳͪ
4
́ͲͬͻYearbook (2017) International Institute for Managament Development, IMD
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
ͺͻͳͬͻͰͯͰ͵ΒͰͼͰͪͶͪͲͰ;ͺͻͬΒͿͪͲͳͻͪͲͬΒͪͯͪΒͬͰΕͰͭͲͪͪΒͪͿͪ͵ͽͻͳ͵͵;ͻͰͽͼͽͳ͵Βͳ
ͼͰͪͶͪͲͰ;ͺͯͭͻ;ͺͳ͇ͼͬͳͲͪͽͰͬͳ͈ͻͳͬͻͰͯͰ͵ΒͰͼͰͪͶͪͲͰ;ͯͻ;ͭΒͿͪͲͳͻͪͲͬΒͪͼͬΒͻͪͼͽ
ͺͻͰͽͰͱ ͲͪͼͳͬͪΒ; ͪ ͺͬͰΕͪͬͪΔ; ͰͿͳ͵ͪͼͼͽͳ ̀ͪ ͺͻͳͬͻͰͯͰ ͵ΒͰ ͼͰ ͪͶͪͲͰ ; ͬΒ ͭͻ;ͺͳ ͯ
ͺͻͰͼ;ͯͭͼ;ͲͪͪΒͪͼͽ;ͫͬͳ͵͵;ͻͰͽͼͽͳͳͲͺͯͭͻ;ͺͰ͍ͪ͵ͽͻͳͺͬͰΕͪΔͪͰͿͳ͵ͪͼͼͽͳ́
ͪ ͵ͻͪΒ;
ͺͻͳͬͻͰͯͳ ͻͪͼͽ ͲͰͷͪΓͪ ͵ΒͰ ͼͰ ͪͶͪͲͰ ; ͺͼͶͰͯΔΒ ͿͪͲͳ ͻͪͲͬΒͪ ͲͪͪΒ Ͳͪͬͳͼͳ ͯ
ͳͬͪͽͳͬͼͽͳͳͼͿͳͼͽͳͳͻͪͼͽͳͺͼͶͬͳͺͻͰͼͪ̀ͪͽΒͰͲͪΔͳͬͻͪͼͽͪΒͬͪͱͳΒͪͽͻͰ
Εͪͺͯͭͻ;ͺͪ͊ͽ;ͫͬͪ͵͵;ͻͰͽͼͽͳ
ͯͼͿͪ͵ͽͻͳͳͬͪͽͳͬͼͽͳͳͼͿͳͼͽͳͳͻͪͼͽͳ
ͺͼͶͬͪΔͪ
͊Ͷͳ͵ͪ ͊ͽͻ;͵ͽ;ͻͪͭͶͫͪͶͭͳͯͰ͵ͼͪ͵͵;ͻͰͽͼͽͳ
1JDUVSF Structure of the global competitiveness index
͊ͬͪ͵ͪ͵ͷͺͰͽͪͪ͵ΒΒͼͰͲͪͼͳͬͪͭͶͫͪͶͳͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳͳͷͪ;ͺͻͳͽͰ ;
ͽͰͻͳΒͼ͵ͳͷ ͳ ͰͷͺͳͻͳΒͼ͵ͳͷ ͳͼͽͻͪͱͳͬͪΔͳͷͪ ͈ͻͳͶͳ͵ͷ ͽ;ͷͪͰΔͪ ͳ ͵ͻͳΕͰΔͪ ͺΒͰͯͳͳ
͵ͷͺͰͽͳͳͼͽ;ͫͬͪ͵͵;ͻͰͽͼͽͳ͵Βͳͼ;ͼͪͼͽͪͬͳͯͰͬͭͳͯͰ͵ͼͪ
ͷͻͪͼͰͫͳͽͳͺͪͱ
Γͳͬ
ΒͰͻ ͺͼͽΒͳ ͺͬͰͲͪͼͽ ͳ ͷͰΌ;Ͳͪͬͳͼͼͽ ͳͲͷͰΌ; ͺΒͰͯͳͪͳ ͼͽ;ͫͬͪ ͵͵;ͻͰͽͼͽͳ
ͽͪ͵ ͯͪ ͼͰ ͼͬͪ͵ͳ ͯ Δͳ Ͱ ͷͱͰ ;ͬͰ͵ ͵ͻͳͼͽͳͽͳ Ͳͪ ͳͯͳͬͳͯ;ͪͶ; ͪͪͶͳͲ; ͵͵;ͻͰͽͼͽͳ
͋ͪ͵
ͪͺͻͳͷͰͻ
ͬͻͰͯͼͽͺͬͰΕͪͭ;ͶͪͭͪΔͪ;ͫͻͪͲͬͪΔͰͷͱͰͫͳͽͳͺͳͽͰͪͺͼͽΒͪΔͰͷ
ͻͳͭͳͯͼͽͳͪͽͻͱͳͽ;ͻͪͯͪͳͶͳ;͵Ͷͳ͵ͼͰͼͶͪͫͼͽͳͼͽͳͽ;ͳΒͪͭͶͰͯͪ;Ͷͳͷͳͽͳͻͪͷͺͻͳͼ
ͽ;ͺ;ͫͻͪͲͬͪͭ͵ͪͯͻͪͯͭͬͪͻͪΒ;ΕͳͷͺͼͶͬͳͷͪͪͽͻͱͳͽ;ͻͪͯͪ
͈ͻͳͶͳ͵ͷͳͲͻͪ;ͪͬͪΔͪͭͶͫͪͶͭͳͯͰ͵ͼͪ͵͵;ͻͰͽͼͽͳ
ͲͪͪΒ͵Βͳͼͽ;ͫͬͳ;͵ͬͳͻ;
ͭͻ;ͺͰͳͷͪΒ;ͲͪͺΒͰͯͳͪ;ͲͰͷΓ;ͲͪͬͳͼͳͯͳͬͪΔͰͰͻͪͲͬͳΒͰͼͽͳ̻ͻ;ͺͳͼͪΔͰͲͰͷͪΓͪͺͻͰͷͪ
́ͲͬͻSchwab, K. The Global Competitiveness Report 2016–2017, World Economic Forum, ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͬ;ͻͪͲͬͳΒͰͼͽͳͻͰͪͶͳͲ;ΒͰͼͰͪͫͪͲͳͻͰͶͪͽͳͬͺͻͰͳͲͭͳΒͰͯͼͽͪͬͭ͵ͻͳͽͰͻͳΒ;ͷͪ
͵Βͳ
ͺͶͪͲͳͯͼͽͬͪͻͰͭͳͬͪͫͻ;ͽͯͷͪΕͰͭͺͻͳͲͬͯͪ ̹͈̽
ͺͼͽͪͬͳ͵;ͳͲͻͪͱͰͭ;ͪͷͰ
ͻͳ͵ͳͷͯͶͪͻͳͷͪ͊ͬͰͼͪͭͶͰͯͪͬͪͰͲͰͷΓͰ
;ͲͪͬͳͼͼͽͳͯͼͽͬͪͻͰͭͳ̹͈ͬͪ̽ͺͼͽͪͬͳ
͵;
ͺͯͰΓͰͰͼ;ͺͻͰͷͪͽͷͰ;͵ΒΒͼͰͿͪͲͳͻͪͲͬΒͪͪͶͪͲͰ ;ͽͻͳͼͬͰͳͯͬͰͺͻͰͶͪͲͰͿͪͲͰ
ͻͪͲͬΒͪ
ͼͽͳͷͽͼͰ;ͺͻͬ;ͭͻ;ͺ;ͼͬͻͼͽͪͬͪΒ;ͼͬͰͲͰͷΓͰͼͪͺͻͰ͵;ͰΕͪͺͻͳͷͪͻͳͺͻͳ
Ͳͬͯͪ;ͳͲͬͲ; ͺͰͽͭͯͳΔͳͺͻͼͰ͵
ͰͲͪͬͳͼͯͳͬͪͺͻͯ;͵ͽͳͬͼͽͳ ̺ͻͰͯͼͽͳͺͯͰͻͪ
͵Βͳ ͼͰ ͯͯͰΓ;Β; ͭͻ;ͺͪͷͪ ͼͽ;ͫͬͪ ͿͻͷͳͻͪΒ; ͳͲͼ ͭͶͫͪͶͭ ͳͯͰ͵ͼͪ ͵͵;ͻͰͽͼͽͳ ͊ͬͳ
ͺͯͪͳͻͷͳͻͪΒ;ͼͰͪͼ͵ͪͶͳͯͯ ͻͷͳͻͪΔͰΒͰͯͳͳΒͰͺͽͻͰͫͲͪͺͻͳͷͪͻͰͺͯͪͽ͵Ͱ
͵Βͳ ͼ; ͺͻͳ͵;ͺΓͰͳ ͪ ͼͬ; ̈́ͳ͵ͰͻͽͬͰ ͼ͵ͪͶͰ ͼͪ ͼͰͯͪͷ ͺͯͰΓͪ͵ͪ
ͺͻͳ Ͱͷ; ͺͻͰͯͼͽͪͬΓͪ
ͪΒͭͻ; Ͱ;
ͪͪΒͫΓ;
ͽ ΒͰ ;ΒͰͯͳͻͪͼͺͷͭ;ΕͳͬͻͰͯͼͽͳͲͪͼͬͰ ͺͯͳͯͳ͵ͪͽͻͰ
ͼͽ;ͫͬͰ͵͵;ͻͰͽͼͽͳ
ͺͪͳͼͪͷͭͶͫͪͶͳͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳ
͆ͪͼͬ;ͺͻͳͷͪͻͳͳͼͰ͵;ͯͪͻͳͺͯͪͽͪ͵ͪͻͪ;ͪͼͰͭͶͫͪͶͳͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳ
Ͳͪ ͼͬͪ͵; ͺΒͰͯͳͪ; ͲͰͷΓ;
ͪ Ͳͪͽͳͷ ͼͰ ͲͰͷΓͰ ͻͪͭͳͻͪΒ; ͺͻͰͷͪ ͬͻͰͯͼͽͳ ͳͯͰ͵ͼͪ
ͯͼ
ͺͻͰͷͪͼͬΒΒ͵͵;ͻͰͽͼͽͳ;ͯͼ;ͪͼͽͪͶͰͲͰͷΓͰ͌ͬͳͯͷ;͵ͷͺͰͽͰͭͶͫͪͶͭͳͯͰ͵
ͼͪ͵͵;ͻͰͽͼͽͳͺͽͰͳΒͪͶͳͳͬͰͼͽͳͽͻͳͼͽͳ;ͫͻͲ;ͬͳͯ;ͺͻͰͯͼͽͳͳFͯPͼͽBͽ͵F͵PKFͫͳ
ͽͻFͫBͶP;͵ͶPͳͽͳͻͪͯͳBͺͻFͯPͬBΔͪ
̸̸̸̸̸̸̸͇͉͇͈͇̻̹̓͆̓͌̾͆͋͆͊͋̀̾̀̽͆̈́̓͆͡ͅ
͆ͳͬPͻBͭͳͻBΔBKFͳͲ;ͲFͽPͬBͱBͲBͷBΔFͻBͲͬͳKFFͲFͷΓFͺͺ;ͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪ
ͪ
͵PKFPͬͳͷͺ;ͽFͷ ͼͽͳ;;ͬͳͯ;PͫͶBͼͽͳ;͵PKͳͷBͼ;FPͺPͯB;BͺͻFΌFΔB̀ͰͷΓͰ̀ͪͺͪͯͭ
̹ͪͶ͵ͪͪͼ;͵ͽͳ;ͳͻͪ;ͼͪͭͶͰͯͪͬͪͷͬͻͰͷͰͼ͵ͷͺͰͻͳͯ;ͫͳͶͰͪͰͬͻͺͼ͵ͷͲͪͰΓ;͵
͵;ͻͰͽͼͽͳ̓͵ͻͰͽ
Ͱͼ;ͻͪͭͳͻͪͰ;ͻͪͼͺ;ͯͯͷͰͼͽͪ ͫ;ͬͪͽͪͪͶͳͲͳͻͪ
ͳͲͰͷͪΓͪͼͰ͵ͻͰͽͪ;ͻͪͼͺ;ͯ;ͯ;ͭͯͳͳ
ͽ;͵ͪͲ;ΒͰͪΔͳͬ;
ͻͰͶͪͽͳͬͳͼ͵;͵͵;ͻͰͽͼͽ͇ͬͰͲͰͷΓͰͼ;ͼͬΒ;͵͵;ͻͰͽͼͽͯͷͳͪͽͽͰͷͰΓͳͶͰͪ
ͺͻͳͻͯͳͷ ͻͰͼ;ͻͼͳͷͪ
ΒͰͿͽͳͷ ͻͪͯ; ͳ ͰͰͻͭͰͽͳͷͪ ͯͷͪΕͰͭ ͺͻͰ͵Ͷͪ ̽ͻ;ͭͳͷ ͻͰͳͷͪ
Ͱ
ͳͼ;;ͼͺͰͶͰͯͪͻͪͼͽ͵͵;ͻͰͽͼͽͳͺͷͰͻͰ͵ͪͰͰͬͳͷͿͪ͵ͽͻͳͷͪ
ͳͬͪͳΒͪͷͪͳͲͪΔ;
͋BͫFͶB ̻ͶͫͪͶͳͳͯͰ͵ͼ͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ6
5BCMF Global index of competitiveness of the countries of the Western Balkans
͌͵;ͺB
̹PͼBͳ ͏ͻB
̻PͯͳB ͫͻPK "ͶͫBͳKB ͅB͵FͯPͳKB ͊ͻͫͳKB ͊ͶPͬFͳKB
͎FͻFͭPͬͳB ̻PͻB
ͲFͷBΓB
2001. - - - - - 31
2002. 80 - - - - - 28
2003. 102 - - 81 77 77 31
2004. 104 - 81 84 89 89 33
117 100 80 80 32
6
́ͲͬͻThe Global Competitiveness Report, World Economic Forum, ͲͪͯͭͬͪͻͪΒ;ΕͰͭͯͳͰ.
360
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
͌͵;ͺB
̹PͼBͳ ͏ͻB
̻PͯͳB ͫͻPK "ͶͫBͳKB ͅB͵FͯPͳKB ͊ͻͫͳKB ͊ͶPͬFͳKB
͎FͻFͭPͬͳB ̻PͻB
ͲFͷBΓB
2006. 98 89 80 87 87 33
2007. 131 109 106 94 - - 39
͌͵;ͺB
̹PͼBͳ ͏ͻB
̻PͯͳB ͫͻPK "ͶͫBͳKB ͅB͵FͯPͳKB ͊ͻͫͳKB ͊ͶPͬFͳKB
͎FͻFͭPͬͳB ̻PͻB
ͲFͷBΓB
2008. 134 108 107 89 42
2009. 133 96 109 84 93 62 37
2010. 139 88 102 79 96 49
2011. 142 78 100 79 60
2012. 144 89 88 80 72
2013. 148 87 73 101 67 62
2014. 144 97 - 63 94 67 70
140 93 111 60 94 70
2016. 138 80 107 68 90 82
͌ͬͳͯͷ;ͺͯͪͽ͵ͰͼͪͯͻͱͪͰ;ͽBͫFͶͳͷͱͰͼͰͲͪ͵Γ;ͳͽͳͯͪͼͬͰͲͰͷΓͰ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
ͳͷͪΒ;ͳͼ͵;͵͵;ͻͰͽͼͽ;ͭͯͳͪͷͪͬͭͪͬͰ͵͈ͪͼͰͫͼ;ͺͯͪͳͶͳͲ̹ͪͼ;ͳ͎ͰͻͰ
ͭͬͳ;ͳ͊ͻͫͳK;͌ͺFͻͳPͯ;PͯͰͼͪͰͼͽͭͯͳͪ
ͪͅ͵ͰͯͳΒͪͳ̸ͶͫͪͳΒͪͼ;ͲͪͫͰͶͰͱͳͶͰͯͻͰΌͰ
ͳ ͪͺͻͰͯͪ͵ ͺ ͵ͻͳͽͰͻͳΒ;ͷ; ͬͰͶͳͳͰ ͭͶͫͪͶͭ ͳͯͰ͵ͼͪ ͵͵;ͻͰͽͼͽͳ ͊ͻͫͳKB KF ͫͶBͭP
BͲBͯPͬBͶBBͶͳͼͽͳͻBͭͳͻBͳͲFͷBΓB
ͯP͵ ΒͰ̹ͳ͎ͪΒͶͳΒͰͺͲͳͳͳͻͪͪ;͵ͬͳͻ;ͲͰͷͪΓͪ
̀ͪͺ̹ͪͯͭͪͶ͵͈ͪͪPͯBͳ;͵BͲ;K;ͯBKFFPͺPͯPͺͻFͯ;ͲFͽͳͻBͯͳ͵BͶFͷFͻFͼͳΓͰͷ;Bͺͻe-
ΌFΔB͵P͵;ͻFͽPͼͽͳ
͆ͪͼͬ;ͪͪͶͳͲͳͻͪͳͺͯͪͽͪ͵ͪͺͻͳͲͶͪͲͳͯͪΒͰͺͼͽͪͬΓͰͪͳͺͽͰͲͪͯͪͭͶͫͪͶͳͲͪͳΒͪ;
ͰͶͳͳͳΒͰͯͬΓͺͯͼͽͳͪΒͯͰͶͬͪͶͪͪͲͪͪΒͳΒͰ;ͪͺͻͰΌͰΔͰ͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ
̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ;ͪͪͶͳͲͳͻͪͷͺͰͻͳͯ;ͬͻͰͷͰͪ
ͺͽͬͻΌͰ͇ͪͬͺͼͰͫ͵ͪͯͪͼͰͳͷͪ;ͬͳͯ;
͵͵;ͻͰͽͼͽ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͶͬͰͳΒͰ
̸̸̀̓͌͐̓͡
&͵PPͷͼ͵BͭͶͫͪͶͳͲͪͳΒͪͺͻFͯͼͽBͬΓBͺͻPFͼͻBͼͽBͷFΌ;BͻPͯͳͽP͵PͬBͻPͫB
;ͼͶ;ͭB
͵B-
ͺͳͽBͶBͳΓ;ͯͳ
PͯPͼPPͲͪͪͬͪͽͰͯͰͳΒ;ͳͻFΔB͵BͺͳͽBͶͳͼͽͳ͵ͭͼͳͼͽͰͷͪͺͻͳͲͬͯΔͰͳ;
Ͱ͵ͪͯͪΔͳͷͼͳΒͪͶͳͼͽͳ͵ͳͷͲͰͷΓͪͷͪ
ͺͰͬͯͼͪͷͯͰͼͰͽͳͭͯͳͪͺͻͰͽͯͭͬͰ͵ͪͯͯͪͪ
Δͳ͉ͯͪͪͰΒͰͺͻͰͼ;͵ΒͳΒͰͲͪͬͪͽͳͼͬͰͲͰͷΓͰͼͬͰͽͪ
ͯͯ;Ͱ
ͻͪͲͶͳͳͽͳͷͳͽͰͲͳͽͰͽͷ
̾ͿͰ͵ͽͳͭͶͫͪͶͳͲͪͳΒͰͼ;ͷͭͼͽͻ;͵ͳͳͫ;ͬͪͽͪΒ;ͼ͵ͻͼͬͰͲͰͷΓͰͼͬͰͽͪ͌ͼͬͰͽͶ;ͼͪͭͶͰͯͪͬͪΔͪ
ΔͰͭ;ͽͳͪΒͪͪͿͰͷͰ͵͵;ͻͰͽͼͽͳͬͪͱΒͰͳͼͽͪΕͳͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪ;ͼͶͬͳͶͪͪͼͽͪ
ͪ͵͵ͬͪͶͳͽͰͽͬͭͺͼͶͬͭͪͷͫͳΒͰͽͪ;͵ΒͰͷͿ;͵ͳͳ;Ͱ͵ͷͼ͵ͳͼ;ͫΒͰ͵ͽͳ͆ͪΒ͵ͻͪ
ΕͰ
ͬͺͼͶͬ͵ͻ;ͱͰΔͰΒͰͽͬͻͳͶͷͭͰͺͼͶͬͰͺͻͳͶͳ͵Ͱ
ͪͶͳͳͯͬͰͶͯͳͼͺΓͪͬͪΔͪ
361
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͷͭͳͺͪͼͼͽͳ͵ͪͺͼͶͰͯͳͪͳͲͶͱͰͼͽͳͺͻͰͯ;ͲͰΕͪͭͶͫͪͶΒ͵͵;ͻͰͳΒͳ̹ͻͱFͼ;ͼF
ͷFΔBͶF Ͱ͵ͷͼ͵ͳBͺͻFͯͳKF
ͯP͵ͼ;ͺͻͳͬͻͰͯͷͪΔͰͻͪͲͬͳΒͰͰͲͰͷΓͰ
ͺͺ;ͽͲͰͷͪΓͪ̀ͪͺͪͯͭ
̹ͪͶ͵ͪͪ ̸ͶͫͪͳΒͪ
̹ͼͪͳ͎ͰͻͰͭͬͳͪ
ͪͅ͵ͰͯͳΒͪ
͊ͻͫͳΒͪͳ͏ͻ̻ͪͻͪ
;ͽBKͺͻPFͼ;ͶBͲͳ
ͶFͺ;PͼͺPͻͳKFͳ;ͭͶͪͬͷͺͯͺͻͳͽͳͼ͵ͷͯͻ;ͭͳͲͰͷͪΓͪͳͬͯͰΕͳͷͰΌ;ͪͻͯͳͿͳͪͼͳΒ
ͼ͵ͳͳͽͻͭͬͳͼ͵ͳͻͭͪͳͲͪͳΒ͈ͪͪͻͪͶͰͶͼͺͻͰͼͷͭͶͫͪͶͳͲͪͳΒͰ
;ͼͬͰΒͪͼͳΒΒͿͻͷͳΒͰ
ͯͶͯͪͻͽͳ͵;ͶͪͳΒͰΒͰͯͭͯ͵Γ;ͳͳΓͰͬͪͰͼͪͷͰ͵ͷͼ͵ͳͪΒͻͪͲͬͳΒͰͳΒͳͬͰΕͳ;
ͲͰͷͪΓͪ;;ͼͺ;
͵ΒͳͼͰͯͼͳͪͳͷͺͰͻͪͽͳͬ;ͪͺͻͰΌͰΔͪ͵͵;ͻͰͽͼͽͳ͊ͺͻͪͬͷͼͰͪͷͰΕͰ
ͺͳͽͪΔͰ͵ͪ͵ ΒͰͪ ͵͵;ͻͰͽͼͽ ͺΒͰͯͳͳͲͰͷͪΓͪ ;ͽͳͪͺͻͰͼͰ͵ͷͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰ
͵ΒͳΒͰͳ;ͭͯͳͪͷͪͯͬͪͯͰͼͰͽͳͺͻͬͭͬͰ͵ͪ͵ͽͳ;ͳͻͪͯͫͳΒͪͪ;ͫͻͲͪΔ;͆ͪΒ͵ͻͪΕͰ
ͯͶ
ͼͰͯͲͪ͵Γ;͵ͪͯͪͭͶͫͪͶͳͲͪͳΒͪ;ͰͶͳͳͳΒͰͺͯͼͽͳͪΒͯͰͶͬͪͶͪͪͲͪͪΒͳΒͰ;ͪͺͻͰΌͰΔͰ
͵͵;ͻͰͽͼͽͳͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ;ͪͪͶͳͲͳͻͪͷͺͰͻͳͯ;ͬͻͰͷͰͪ
̸̸͉͉̈́́͋̾͋͌
362
͇̺͇̺́ͣ͠
͇̺͇̺́ͣ͠ ̓͵;ͻͰͽͼͽͲͰͷͪΓͪ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
Schwab, K. (2016). The 'PVSUI*OEVTUSJBM3FWPMVUJPO
8PSME̾DPOPNJD'PSVN
Schwab, K. (2008–2009). The Global Competitiveness Report, World Economic Forum. Schwab, K.
(2016–2017). The Global Competitiveness Report, World Economic Forum.
The Global Competitiveness Report (2001–2016). World Economic Forum.
5PEBSP
ͅ
4NJUI
4
&DPOPNJD%FWFMPQNFOU6OJUFE4UBUFTPearson Education.
͏ͬͰͽͪͬͳΕ
͊
ͅͶͪͯͰͬͳΕ
́
̾͵ͷͳΒͪ͵ͪͺͳͽͪͶͪͳͿͳͪͼͳͻͪΔͰͻͪͲͬΒͪ͆ͳ
͊ͺͼͽͬͰͳͲͯͪΔͰ
Yearbook (2017) International Institute for Managament Development, IMD.
%6»"/,".+0707*ſ
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SUMMARY
Challenges and achievements of globalization during the previous thirty years have created a new busi-
ness environment for the enterprises and some national economies to function in. This new business enviro-
nment has opened a number of new business opportunities, but it also led to numerous varieties of danger as
a consequence of business subjects’ exposure to the global competition. Under such circumstances a need for
a competition of enterprises and countries has gained an almost universal character. The paper presents data
on the movement of height of global index of the World Economy Forum competition in the period of 2001-
2016, which testifies a serious backwardness of the Western Balkans countries not only in regard to the most
competitive economies in the world, but also in regard to Slovenia, which once was a part of the socialist bloc
countries, now a member of the European Union since 2004. It is quite clear that unless a serious turnaround
in regard to the manifested tendencies is done, such evident economic backwardness of the Western Balkans
countries will not be easily reduced. This is, among other things, necessary because of the fact that, despite
many problems, the world economy is entering a new period of development, as a result of general use of
information communication technologies and the beginning of the so-called fourth industrial revolution. At
the same time, regardless of certain views on globalization crisis, the dynamics of international economic
relations and the power of international competition will have a stronger impact on the old competitive posi-
tions disappearing and gaining of the new ones on the basis of the commercial valorization of the new
knowledge into innovations. In that sense, the development of competition of the Western Balkans countries
is possible only by establishing the economy of knowledge.
,&:803%4 globalization, the competition of the countries, the Western Balkans countries, global
competition index, Serbia.
363
327.7/.8(497.1)
"-&,4"/%"37+0,*Ƃ1
Portland State University
Oregon (USA)
:6(04-"7*"
5)&5"3(&50'
*/5&3/"5*0/"-+645*$&
A#453"$5The transformative events in Yugoslavia during the 1990s and in particular the first years of
the 21st century were largely misconstrued and presented in very distorted ways in the West, both in the pub-
lic discourse by politicians, activists and journalists —who broadly made peace their discursive goal — and
academics, who most often seemed more interested in justifying the US policies towards the Balkans than
attempting to understand anything. To present and analyze this double failure, both on the public and the
academic side of the discourse on Yugoslavia, will be the purpose of this article.
,&:803%4 international justice, BEIPD, Internatonal Crime Tribunal for the former Yugoslavia (IC-
TY), disintegration of Yugoslavia, propaganda, word HBNFT
4FSCJBBGUFS.JMPØFWJǃ
4PDJBM4DJFODFTBOE(Fo-
politics.
iwXFBSFFOHBHJOHXJUI4UBUF1BSUJFTUPUIF3PNF4UBUVUFPOJTTVFTPGDPODFSOBOEBSFTVQQPSUJOH
UIF*$$TQSPTFDVUJPOPGUIPTFDBTFTUIBUBEWBODF64JOUFSFTUTBOEWBMVFTwu
*/530%6$5*0/
The transformative events in Yugoslavia during the 1990s and in particular the first years of the
st
21 century were largely misconstrued and presented in very distorted ways in the West, both in the
public discourse by politicians, activists and journalists —who broadly made QFBDF their discursive goal
— and academics, who most often seemed more interested in justifying the US policies towards the
1
EBK!QEYFEV
2
5IJTTVSQSJTJOHMZGSBOLEFQJDUJPOPGiJOUFSOBUJPOBMKVTUJDFuQSFTFOUTJUNFSFMZBTBUPPMPG64GPSFJHOQPMJDZ
XIJDI
XJMMBQQMZUIJTiKVTUJDFuPOly when and where it would serve the U.S. interests. There is no reason to think this
attitude was not applicable even before explicitly stated in 2010. See IUUQTXXXXIJUFIPVTFHPWTJUFTEFGBVMU
files/rss_viewer/national_security_strategy.pdf (last accFTTFE.BSDI
364
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
Balkans than attempting to understand anything. To present and analyze this double failure, both on
the public and the academic side of the discourse on Yugoslavia, will be the purpose of this article.3
'VSUIFSNPSF
UIJTGBJMVSFXBTDPOEVDJWFUP
JGOPUOFDFTTBSZGPS
UIFTVDDFTTGVMUBSHFUJOHCZiJOUFSOa-
UJPOBMKVTUJDFuPGUIFFOUJSFQPTU-Yugoslav space, but in particular it facilitated the grossly dispropor-
tionate number of indictments against the ethnic Serbs at the International Tribunal for former Yugo-
slavia (ICTY).
That suddenly, after a prolonged slumber of some five decades following Nuremberg internation-
al military tribunal (IMT), international justice targeting individuals would re-emerge, equipped with
real law-like bodies such as BEIPD tribunals that would be funded and actually supplied with real peo-
ple to put on trial, was only possible because of the accompanying suitable discourse that to a large
extent represented a ESBNBUJDFYJUGSPNSFBMity. This will be shown by brief discussions of both public
discourse and academic production on Yugoslavia.
803%(".&4"/%16#-*$%*4$0634&0/:6(04-"7*"
A useful heuristic device for exploring the narratives on Yugoslavia in the West may be to adopt
the perspective of people that could be considered least hostile to the parties locked in a conflict in a
foreign place — the Western peace activists. Yet, try as hard as they may, activists end up with a skewed
understanding of the events that interest them. The main source of this tragic gullibility is in the lan-
HVBHFFNQMPZFEUPEFTDSJCFBTQFDJêDDPOëJDUJOUIFQVCMJDEJTDPVSTF5IJTJTEPOFJONBOZEJGGFSFOU
ways. Elsewhere I have explored the effects of the phenomenon of HFOPDJEBMJTN, which is a result of
QMBZJOHHBNFTXJUIUIFXPSEiHFOPDJEFu +PLJD
QQ-
&YQPTJOHTFWFSBMPGUIFTFiXPSE
HBNFTuQFSUBJOJOHUP:VHPTMBWJB
BTUIFZIBWFVOGPMEFEJO8FTUFSOQPMJUJDT
NFEJB
BOETDIPMBSTIJQ
will help illustrate a wider problem. The importance of language cannot be understated, given the sub-
UMF XBZT JU DBO CF VTFE UP BGGFDU XIBU QFBDF BDUJWJTUT
QFSIBQT NJTUBLFOMZ
NBZ êOE BO BQQSPQSJBUF
course of action.
8)"54)06-%8&45&3/1&"$&"$5*7*454)"7&,/08/"#065:6(04-A-
7*"
Despite occasional pronouncFNFOUTTVDIBTPOFCZB(FSNBOQIJMPTPQIFS(8')FHFMUIBU
war is not always necessarily evil, for it may serve to strengthen a state lulled by a prolonged period
without war, everybody loves peace.4 Arguably, nobody loves peace more than peace activists. Their
legendary enthusiasm to labour tirelessly for peace, however commendable, leaves them vulnerable to
becoming victims of ideology and political correctness pushed by powerful states engaged in the pur-
suit of their geopolitical goals. This vulnerability of peace activists can stretch all the way to the position
3
5IF QSFTFOUBSUJDMFJTBEBQUFE GSPN$IBQUFS PG UIFGPSUIDPNJOH CPPL
DP-authored with Tiphaine Dickson,
5BSHFUTPG*OUFSOBUJPOBM+VTUJDF:VHPTMBWJBBOE3XBOEB'JSTUJO'PDVT.
4
"DDPSEJOHUP)FHFM
XBSTUSFOHUIFOTUIFTUBUFPOMZ in the sense that it poses a threat to its stability, and a healthy
TUBUFHSPXTFWFOTUSPOHFSGPSPWFSDPNJOHUIBUUISFBU )FHFM
QQ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
of grotesque gullibility, even to the point where, convinced that they are promoting the values of peace,
UIFZJOGBDUFOHBHFJOGVSUIFSWJDUJNJ[BUJPOPGUIFDPOëJDUTWJDUJNT)PXJTUIJTOJghtmarish scenario of
QBWJOHUIFXBZUPIFMMXJUIHPPEJOUFOUJPOTNBEFQPTTJCMF 5IFNBJOTPVSDFPGUIJTUSBHJDHVMMJCJMJUZJT
OPUJOUIFEFFETCVUJOUIFMBOHVBHFPTUFOTJCMZBQQMJFEUPEFTDSJCFBTQFDJêDDPOëJDU*OUIJTSFTQFDUUIF
MBOHVBHFPGiIVNBOSJHIUTuBOEiEFNPDSBDZuPSiHFOPDJEFuDBOCFQBSUJDVMBSMZEBOHFSPVT/PXIFSFJT
this more evident than in the case of the first post-Cold War conflicts that erupted in the Balkans, as
Yugoslavia was being dismantled.
Well-meaning activists from afar, as well as most partakers in the public discourse on internation-
al justice, whether wanting to immerse themselves in helping activities in a distant region or simply
attain some level of understanding of the events, must arm themselves with two defensive strategies.
First, they should become informed on the history of the region as much as possible, turning into avid
TUVEFOUTPGSFDFOUBOENPSFIJTUPSJDBMMZSFNPWFEFWFOUTPGJNQPSUBODF4FDPOE
QFSIBQTNPSFEJGêDVMU
they must make sure they do not fall prey to the ongoing word games that can obscure their overall
goal and purpose. This article is a modest contribution to the latter task. I shall try to expose several of
UIFTFiXPSEHBNFTuQFSUBJOJOHUPUIFEJTNBOUMJOHPG:VHPTMBWJB
BTUIFZIBWFQMBZFEPVUJO8FTUFrn
politics, media (and in the next section scholarship) affecting deeply what peace activists or interested
parties may have (perhaps mistakenly) found to be an appropriate course of action. In what follows I
consider four examples of problematic phrasesiEFNPDSBUJDSFWPMVUJPOu
i4FSCJBOOBUJPOBMJTNu
iSe-
WFSTFEFUIOJDDMFBOTJOHu
BOEiSFWFOHFLJMMJOHTu
i%&.0$3"5*$3&70-65*0/u
Let us start with the circumstances following the presidential election of September 24, 2000, that
saw, perhaps unexpectedly, 4MPCPEBO.JMPØFWJǃCFJOHSFNPWFEGSPNQPXFSBGUFSUIJSUFFOZFBSTPGXIBU
was often described as authoritarian rule. The election results were initially indecisive, with both Mi-
MPØFWJǃ BOE IJT NBJO PQQPOFOU
7PKJTMBW ,PØUVOJDB
DMBJNJOH WJDUPSZ .PSF QSFDJTely, Koštunica
DMBJNFEPVUSJHIUWJDUPSZ
XIJMFUIF.JMPØFWJǃTJEFDMBJNFEUIBUOFJUIFSDBOEJEBUFSFDFJWFEUIFOFDFTTBSZ
majority vote and therefore called for the second round of voting. This was not to happen, as people
descended on Belgrade, ultimately lFBEJOHUPUIFSFNPWBMPG.JMPØFWJǃBOEUIFJOBVHVSBUJPOPG,PØUu-
nica. The Western world welcomed the events and unanimously started referring to the accomplish-
NFOUBTBiEFNPDSBUJDSFWPMVUJPOu8BTUIJTBOBDDVSBUFEFTDSJQUJPO
BOEXIBUDPVMEUIFQISBTFNFBO
1FSIBQTUIFFWFOUTJO #FMHSBEF DPVME CF EFTDSJCFEBTB iSFWPMVUJPOu
BMCFJUBRVJDLBOENPTUMZ
peaceful one. This could have been a revolution because there were some aspects of violent behaviour,
most notably the desecration of the National Assembly and setting the building of the state TV station
'PS B DIBSBDUFSJTUJD FYBNQMF PG EFMJCFSBUFMZ NJTMFBEJOH
JG OPU NBMJDJPVT
iTDIPMBSMZu XPSL JO UIJT SFTQFDU TFF
Cushman, T. & Mestrovic, S. G. (Ed.). (1996). 5IJT5JNF8F,OFX8FTUFSO3FTQPOTFTUP(FOPDJEFJO#PTOJB. New
:PSL/FX:PSL6OJWFSTJUZ1SFTT
BTCSJMMJBOUMZFYQPTFECZ3PCFSU.)ZEFOJOIJTSFWJFXBQUMZUJUMFEi5IF5BDUJDBM
6TFT PG 1BTTJPO PO #PTOJBu
$VSSFOU "OUISPQPMPHZ
QQ –26. Quite a few similar volumes have been
produced in the 1990s by such (ab)uses of passion, as many scholars bet their careers on hopes that it will forever
remain politically correct to substitute scholarship for anti-Serbian propaganda.
366
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
POêSF0UIFSXJTFUIFSFWPMVUJPOXBTOPOWJPMFOUJOBOFYFNQMBSZXBZOPEFBUITBSFBUUSJCVUFEUPUIF
iSFWPMVUJPOBSZuBDUJWJUJFT UIFSFXFSFPOMZUXPEFBUIT
CPUISVMFEBDDJEFOUT
8IZUIFSFWPMVUJPOXPVME
be EFFNFEiEFNPDSBUJDuJTTPNFXIBUMFTTDMFBS1FSIBQTUIFSFBTPOJTUIFQFSDFQUJPOUIBUUIFiBOUJ-
EFNPDSBUJDuGPSDFTPGUIFPMESFHJNF
QSJNBSJMZ1SFTJEFOU.JMPØFWJǃBOEIJTXJGF
XFSFEFUISPOFE
BOE
OFXiQSPEFNPDSBDZuGPSDFTJOTUBMMFEUPQPXFS*GTP
UIFOUIFQISBTFiEFNPDSBUJDSFWPMVUJPOuUFMMTVT
more about the attitudes of those who decided to use this phrase, informing us what they like or dislike,
rather than the phrase having any descriptive force in itself. As we shall see, this is the main mark of all
QISBTFTUIBUXJMMCFFYBNJOFEJOUIJTBSUJDMFBOEDIBSBDUFSJ[FEBTiXPSEHBNFTu
5PGVSUIFSQPOEFSUIFQV[[MJOHQISBTF iEFNPDSBUJDSFWPMVUJPOu MFU VTHP CBDLUPUIFDMPTFBOE
contested (at least in Florida) U.S. presidential elections of 2000, which was contemporaneous to the
events in Belgrade. Imagine that the following should have unfolded in the few days after the election
night. The count and recount of the Florida vote drags on and the two parties start accusing each other
of improprieties. This is not a far-fetched scenario, as this is exactly what transpired for weeks after the
election night. One could hear on the radio that Democrats in Florida were luring the homeless with
free cigarettes to the polling booths. On the other hand, Democrats complained that in some counties
UIFCBMMPUTXFSFiDPOGVTJOHMZuQSJOUFEUPIBWF1BU#VDIBOBOMJTUFETFDPOETPBTUPDBVTFNBOZXIP
XFSFJOUFOUPOWPUJOHGPS"M(PSFUPBDUVBMMZQJDL#VDIBOBO.PSFTJHOJêDBOUBDDVTBUJPOTGSPNCPUI
sides are not unimaginable. Let us further suppose, somewhat more fancifully, that George Bush and
his party come to the realization that they are being denied a clear victory by the trickery of the Presi-
dent Clinton and his party. They incite Bush’s supporters to take it to the streets. Bush wins wide-
ranging endorsements from leaders around the world and money starts pouring in from China, Iran,
-JCZB
3VTTJB
BOEFMTFXIFSFUPTVQQPSUIJTCJEGPSUIF8IJUF)PVTF)VOESFETPGNJMMJPOTPGEPMMBST
are channelled in various clandestine waZT
QFSIBQTUISPVHI#VEEIJTUUFNQMFTPSiJOEFQFOEFOUuNe-
dia, to his campaign (this is an allusion to the $77 million that the U.S. government apparently poured
into the opposition coffers in the pre-election period in Yugoslavia). 6 With this grotesque sum of mon-
FZUIF3FQVCMJDBOTTUBHFBNBSDIPO8BTIJOHUPOUIFNPC VTJOHCVMMEP[FSTEPOBUFECZ$IJOB
Ee-
NPMJTIFT$BQJUPM)JMM
BOETJNJMBSMZJO"UMBOUBUIF$//IFBERVBSUFSTBSFCVSOFEUPUIFHSPVOE"TB
result Al Gore decides to concede. Bush is declared president and sworn in immediately, as Bill Clinton
FTDBQFTGSPNUIF8IJUF)PVTFBOEKPJOT(PSFJOIJEJOH"TVDDFTTGVMi%FNPDSBUJD3FWPMVUJPOuJTEe-
clared worldwide and the new democracy-MPWJOHQSFTJEFOUPGUIF6OJUFE4UBUFTBOEiUIFGSFFXPSMEu
BT
they like to say in the U.S., is celebrated universally.
/PX
JGUIJTêDUJUJPVTTDFOBSJPEFTFSWFTUPCF EFTDSJCFE BTBiEFNPDSBUJDSFWPMVUJPOuTPEPUIF
FWFOUTJO:VHPTMBWJBJO0DUPCFS5IFQISBTF
JOGBDU
EFTDSJCFTOPUIJOHJUTJNQMZFYQSFTTFTBp-
proval throuHI UIF QPTJUJWF NFBOJOH JOFSUJB DPOUBJOFE JO UIF XPSE iEFNPDSBUJDu 8F NBZ DBMM UIJT
phenomenon the nonEFTDSJQUJWF
BUUJUVEJOBMDIBSBDUFS of the chosen language and stress that it is pre-
6
Just days before the elections in Yugoslavia, the 8BTIJOHUPO1PTU indicated that the National Endowment for
Democracy had coODMVEFEUIBUJUIBECFFOUPPPQFOBCPVUUIFGBDUUIBUJUQBJEUIFiEFNPDSBUJDuPQQPTJUJPO5IF
article, entitled .JMMJPO )FMQT 'PFT PG .JMPTFWJD
was written by John Lancaster and appeared on Tuesday,
September 19, 2000.
367
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
cisely this that makes the word game in question possible. What this does in real life, however, is to
move us further away from correctly understanding what really happened. In particular, the impropri-
FUJFTTVDIBTGPSFJHOHPWFSONFOUTNFEEMJOHXJUIBOPUIFSDPVOUSZTFMFDUJPOTCZGVOEJOHiJMMFHBMMZuB
side in the electoral process (i.e., it is illegal in their countries for political parties and candidates to re-
ceive such funds). To the extent that it moves us away from the real questions, this particular language
game also represents a contribution to the lexicon of denial by masking the fact that the West had
played a key role in the events.
i4&3#*"//"5*0/"-*4.u
Moving back in time a little to the period immediately preceding the elections in Yugoslavia of
2000, a careful observer could have noticed an interesting dynamic XJUIUIFVTFPGUIFQISBTFi4FSCJBO
OBUJPOBMJTUu5IJTQISBTFPDDVSSFEJOUIF8FTUFSONFEJBEBJMZ
BMUFSOBUJWFMZQSFêYFEFJUIFSCZiNPEFr-
BUFuPSiIBSEMJOFuXIFOJOUFOEJOHUPEFTDSJCFPQQPTJUJPODBOEJEBUF%S7PKJTMBW,PØUVOJDB5IJTEy-
namic deserves closer scrutiny.
-FUVTTUBSUCZBTLJOHUIFGPMMPXJOHRVFTUJPO8IBUJTXSPOHXJUI4FSCJBOOBUJPOBMJTN /PPOF
will tell you exactly, but that there is something seriously wrong is taken for granted. It is such an af-
front to human decency that just mentioning iUTVGêDFTUPKVTUJGZUIFNPTUTBWBHFCPNCJOHDBNQBJHO
that took place in Europe for the first time since Dresden, or almost a decade of severe economic sanc-
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XFXFSFSFQFBUFEMZUPME
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All the way up to the day after the elections the Western media had consistently labelled Vojislav
,PØUVOJDB
UIFPQQPTJUJPOQSFTJEFOUJBMDBOEJEBUF
BTiBNPEFSBUF4FSCJBOOBUJPOBMJTUu8IBUJTBNPd-
FSBUF4FSCJBOOBUJPOBMJTU "UCFTUBMMUIJTQISBTFDPVMENFBOJTUIBUUIFNBOJTOPUBTCBEBT.JMPØFWJǃ
UIFiIBSEMJOFu4FSCJBOOBUJPOBMJTU
Things only got worse, and very quickly, just one day after Koštunica’s impressive showing in the
êSTUSPVOEPGQSFTJEFOUJBMFMFDUJPOT)FJOEFFENJHIUIBWFTDPSFEBOPVUSJHIUWJDUPSZPWFS.JMPØFWJǃ
(but we will never know for sure as the ballots were burned). Just one day after the elections, Koštunica
had been up-HSBEFEUPiBOPUIFSIBSEMJOF4FSCJBOOBUJPOBMJTUuCZUIFJOëVFOUJBM
TVQQPTFEMZJOEFQFOd-
FOU
JOUFMMJHFODFPVUMFU4USBUGPS 4USBUFHJD'PSFDBTUJOH
--$
JOJUT8FFLMZ"OBMZTJTUJUMFEi$IFDLNBUF
JO:VHPTMBWJB u8IBUJTNPSF
JOUIJTWFSZTIPSUQJFDF,PØUVOJDBXBTDBMMFEBi4FSCJBOIBSEline nation-
BMJTUuOPMFTTUIBOUISFFUJNFT0UIFSTRVJDLMZGPMMPXFEUIJTQSBDUJDF)PXEPFTPOFHPGSPNiNPEFSBUFu
UPiIBSEMJOFu4FSCJBOOBUJPOBMJTUTPRVJDLMZ 5IFUSBOTGPSNBUJPO
BDZOJDNJHIUTBZPDDVSTBTPOFHFUT
DMPTFSUPQPXFSJO:VHPTMBWJB#ZEFêOJUJPO
UIFSFGPSF
BCBEHVZ BiIBSEMJOFOBUJPOBMJTUu
NVTUBMXBZT
CFJOQPXFSJO:VHPTMBWJB*UTUIBUFBTZ"MMPOFIBTUPEPJTFWPLFUIFFWJMPGiOBUJPOBMJTNuBOEUIBUJT
enough to absolve the U.S. of its once and future crimes against the people of Yugoslavia.
-FUVTSFUVSOUPUIBUQPXFSGVMQISBTFi4FSCJBOOBUJPOBMJTUTFOUJNFOUTu0OFIBTUPCFFYUSBDBSFGVM
here, for its meaning, as the phrase was used throughout the 1990s in the context of the Yugoslav trag-
edy, implies a kind of collective guilt on the part of Serbian people. It appears that every other nation in
UIFXPSMEJTBMMPXFEUPIBWFiOBUJPOBMJTUTFOUJNFOUTuFYDFQUUIF4FSCT
368
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
*EFêOFiOBUJPOBMJTUTFOUJNFOUTuBTTJHOJGZJOHDPODFSOGPSUIFXFMM-being of one’s own group in a
way that gives preference to the well-being of the members of that group, rather than another. In the
case of people in Yugoslavia, in the period before Koštunica’s victory these sentiments had to be di-
SFDUFEBHBJOTUUXPTPVSDFTPGEJTUSFTTUIFSFHJNFUIFOJOQMBDF
BOE the so-DBMMFEiJOUFSOBUJPOBMDPm-
NVOJUZu QSJNBSJMZUIF64
XIJDIUPPLUIFNPTUBDUJWFSPMFJO/"50CPNCJOHPGUIFDPVOUSZ
*O
fact, at the time when the country was subjected to the hardships of long-term economic sanctions and
all the way to the 78 daZCPNCJOHDBNQBJHO
UIFiOBUJPOBMJTUTFOUJNFOUTuXFSFOPUBDUJOHJOTVQQPSUPG
any political party, but rather against these two primary sources of distress. That is, there was no such
thing as nationalist sentiment in favour of the government then in place in Yugoslavia. Rather, it was
an anti-attitude, since the misfortune and misery of people in Yugoslavia consisted precisely in the fact
that they had to choose between two sources of distress, one having to be judged as clearly a lesser evil.
Nationalist sentiments in Serbia dictated, in real life, an attitude of opposition both to the regime
BOEUPUIFJOUFSOBUJPOBMDPNNVOJUZ1FPQMFLOFXBOEGFMUUIBUUIFTFXFSFUIFJSUXPPQQSFTTPST)Pw-
ever, when considering which is the greater source of misery, those who drop bombs (all the while
threatening to do it again and more severely) while keeping austere economic sanctions endlessly in
place (by far a bigger killer over the long run than cruise missiles) are clear winners. By deeming the
international community a greater source of evil, an illusion of support for the regime was created,
when in fact it was essentially a negative attitude. This is then played out in the mainstream media as
iOBUJPOBMJTUTFOUJNFOUTuUIBUDBO KVTUJGZXIBUFWFSQVOJTINFOUUIFJOUFSOational community cares to
mete out to Serbs and the other 26 nationalities living in Yugoslavia.
'JOBMMZ
XFDPVMEBTLXIZXPVME,PØUVOJDBCFCSBOEFEBOBUJPOBMJTU
JOUIFCBETFOTFPGUIFXPSE
Two reasons were often cited. First, Koštunica condemned the 1999 war and labelled NATO’s prose-
cuUJPOPGUIFBJSDBNQBJHOBTBTFSJFTPGiDSJNJOBMBDUTu
BOETFDPOE
IF
BDPOTUJUVUJPOBMMBXZFS
EJEOPU
recognize the legitimacy of the BEIPD DSJNJOBMUSJCVOBMJO5IF)BHVF)PXFWFS
UIFPQJOJPOTUIBU
NATO committed XBSDSJNFTBOEUIBU5IF)BHVFUSJCVOBMJTBQPMJUJDBMQMPZTFSWJOHUIFTBNFQVSQPTF
as sanctions and bombing campaigns had been universally held in Serbia as well as in many places well
beyond its borders. Would this make all those who think so, whether they are in India, Russia, China,
PSUIFBOUJXBSBDUJWJTUTGSPNUIF64BOEFMTFXIFSF
IBSEMJOF4FSCJBOOBUJPOBMJTUT 0GDPVSTFOPU
Once more we see at play here what I have called the non-descriptive attitudinal character of lan-
guage. The difference this UJNFJTUIBU
SBUIFSUIBOUVSOJOHPOUIFQPTJUJWFNFBOJOHPGUIFXPSEiEFNo-
DSBUJDu
UIFHBNF VOGPMETPOUIFCBTJT PGUIFOFHBUJWF NFBOJOH PGUIFQISBTFi4FSCJBOOBUJPOBMJTNu
carefully crafted throughout the 1990s, the years of demonization of the Serbs in the Western media. 7
7
A veteran foreign correspondent, Russell F. Anderson, who covered events starting from the Spanish Civil War,
reveals in a letter to the editor of the /FX:PSL5JNFT (October 30, 1994) that he was troubled with the new prac-
tice of reporters voicing their own comments on events. The reporter he had in mind in particular was CNN’s
$ISJTUJBOF"NBOQPVS)FXSJUFTi%VSJOHNZUJNFBTBKPVSOBMJTU
UIFXBUDIXPSEXBTUPCFXBSFPGIBMG-truths
CFDBVTFZPVNBZIBWFHPUIPMEPGUIFXSPOHIBMGu8IFOJUDPNFTUPSFQPSUTEFBMJOHXJUI4FSCJBEVSJOHthe 1990s,
NBOZiXSPOHIBMWFTuIBWFCFFOIBTUJMZHPUUFOIPMEPG
BQQBSFOUMZPOQVSQPTF5IJTBUUJUVEF
BQQSPBDIJOHHFOo-
cidal journalism, is perhaps best crystallized in the shocking words Thomas L. Friedman exclaimed during NATO
369
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Yet again, the word game, now with a different phrase, serves the purpose of concealing the activities of
UIFiJOUFSOBUJPOBMDPNNVOJUZuUIBUTIPVMESFBMMZCFBUJTTVF
BOEUPQSFWFOUUIFSFBMRVFTUJPOTGSPN
even being raised. The lexicon of denial expands.
i3&7&34&&5)/*$$-&"/4*/(u"/%i3&7&/(&,*--*/(u
Going again a bit further back to the time soon after NATO bombing of Yugoslavia, to the second
half of 1999, after NATO troops moved to Kosovo, we encounter two most curious phrases ubiqui-
UPVTMZFNQMPZFECZKPVSOBMJTUT
QPMJUJDBMBOBMZTUT
BOEFWFOBDBEFNJDTiSFWFSTFFUIOJDDMFBOTJOHuBOE
iSFWFOHF LJMMJOHu 5IFTF JOOPDFOU-sounding phrases harbour a dangerous attitude of complacency
toward true massacres of countless civilians.
In sharp contrast to the spring of 1999, when citizens of Western nations were barraged with an-
ecdotal accounts of alleged atrocities in Kosovo supposedly committed by Serbian troops against ethnic
Albanians, the media were largely silent during the summer of 1999. The media chose, for the most
part, not to report on the unfolding wave of atrocities committed by the Kosovo Liberation Army
(KLA) against the non-Albanian (and even non-Muslim Albanian) population in Kosovo. Nor have
they reported the mass destruction of Serbian houses, farms, and Orthodox churches.8
This muted response was curious for two reasons. First, we ought to remember that the avalanche
of spring 1999 stories materialized in the Western media despite the fact that all international observers
were evacuated from Kosovo in the wake of NATO bombings. By contrast, there was a deafening si-
MFODFEVSJOHUIFTVNNFSBOEGBMMPGEFTQJUFUIFPWFSXIFMNJOHJOUFSOBUJPOBMQSFTFODFNBTTBDSFT
of Serbs, Roma, and others by KLA-Albanians were happening in fSPOU PG BCPVU
/"50-
EPNJOBUFEiQFBDFLFFQFSTu
The second curiosity had to do with the language found in the few reports on the unfolding situa-
UJPO *OQBSUJDVMBS
UXPOFXMZDPODPDUFE QISBTFT EJE BCPVOEiSFWFOHFLJMMJOHTuBOE iSFWFSTFFUIOJD
cleansinHu$POTJEFSUIFCVJMU-in bias of these phrases of choice. These words not only seem to justify
the Western military intervention based on initial violence, but also appear to justify the choice to do
nothing but sit and watch the later massacres. Because UIFZBSFiSFWFOHFuBOEiSFWFSTFu
UIFTFLJMMJOHT
and the ethnic cleansing bear the marks of approval by those deploying these phrases. As long as West-
ern politicians and journalists continued to play these word games, their words would serve to encour-
age massacres.
'PSUIPTFXIPNJHIUUIJOLUIBUUIFTFXPSETXFSFXFMMDIPTFO
DPOTJEFSUIJTUIFEJTUJODUJPOCe-
UXFFOiFUIOJDDMFBOTJOHuBOEiSFWFSTFFUIOJDDMFBOTJOHuEPFTOPUIFMQEFTDSJCFBOZQBSUJDVMBSTJUVBUJPO
The use of these phrases is simply an indication of the precise point in time those who use them be-
CPNCJOHi-JLFJUPSOPU
Xe are at war with the Serbian nation and the stakes have to be very clear… every week
XFXJMMTFUZPVSDPVOUSZCBDLCZQVMWFSJ[JOHZPV:PVXBOU 8FDBOEP:PVXBOU 8FDBOEP
UPPu /FX:PSL5JNFT
"QSJM
4FDUJPO"
8
On JUTXFCTJUF 63-IUUQXXXEFDBOJZVOFUDPNIPNFIUNM
UIF4FSCJBO0SUIPEPY$IVSDIPGGFSTBEFUBJMFE
SFQPSUPGTVGGFSJOHUJUMFEi(PMHPUIBPG,PTPWP4FSCTBOE.JOPSJUZ(SPVQTJO1PTU-XBS,PTPWPu
370
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
DBNFJOUFSFTUFEJOUIFPOHPJOHFWFOUT)BEUIFZDIPTFOUPTUBSUQBZJOHBUUFOUJPOBUTPNFFBSMJFSQPJOU
say in relation to what the Kosovo Albanians did to the Serbs in the 1970s and 1980s, the order of these
phrases would have been different.9 8FXPVMEIBWFIBEiFUIOJDDMFBOTJOHuPG4FSCTGSPN,PTPWPJO
UIFFJHIUJFT
UIFOiSFWFSTFFUIOJDDMFBOTJOHuPG"MCBOJBOTBUUIFFOEPGUIFOJOFUJFT
BOEêOBMMZiSFWFSTFE
SFWFSTFDMFBOTJOHuPG4FSCT
GPMMPXJOH/"50BHgression in 1999. Maybe the story would be even more
complicated than this.
5IFTBNFBQQMJFTUPUIFQISBTFTiLJMMJOHTuBOEiSFWFOHFLJMMJOHTu"EEJOHUIFXPSETiSFWFSTFuBOE
iSFWFOHFuDSFBUFTBOJNQSFTTJPOPGKVTUJêDBUJPOGPSUIPTFBDUTUIBUMFBEUPgeneral inaction in trying to
prevent the than unfolding round of violence. This word game is particularly dangerous as it helps
spread massacres while hiding the West’s inactivity or, worse, encouragement of abuses. The lexicon of
denial grows even further.
The examples of word games considered so far are just a few among many that could be identified
in the Western public discourse about Yugoslavia. Similar word games abound, however, in what pass-
es for scholarship on this topic. I now turn to considering an example of this kind that will also help us
understand some key aspects of developments that followed the so-DBMMFEiEFNPDSBUJDSFWPMVUJPOuJO
Yugoslavia.
"$"%&.*$%*4$0634&0/:6(04-"7*".03&803%(".&4
It can be said with confidence that the iEFNPDSBUJDSFWPMVUJPOuNBEFJUQPTTJCMFGPSiJOUFSOBUJPOBM
KVTUJDFuUPGJOETPNFSFBMBQQMJDBUJPOTJO:VHPTMBWJB#VUUPNBLFJUMJLFMZUIBUSFBMQFPQMF
JODMVEJOHB
former President who was indicted while NATO aggression against Yugoslavia was in full swing,
XPVMEFOEVQJOIBOEDVGGTBOEFYQFEJUFEUP5IF)BHVFTPNFNPSFXPSEHBNFTXFSFOFDFTTBSZ&WFO
scholars did not hesitate to take part, thus contributing to the quite distorted discourse on Yugoslavia.
By taking a look at one such example we can at the same time illuminate to some degree the real nature
PGUIFSFHJNFUIBUUPPLUIFQPXFSPWFSBGUFS0DUPCFS
JO#FMHSBEF
UIFTP-called Democratic
Opposition of Serbia or DOS.
"/"-:;*/(5)&1045-.*-0»&7*Ƃ1&3*0%*/4&3#*"
"VESFZ )FMGBOU #VEEJOHT
QQ -164) A5IF .BO 8IP 0WFSUISFX .JMPTFWJD 7PKJTMBW
,PØUVOJDB
0OF:FBS-BUFS
published in 5IF'MFUDIFS'PSVN in 2002, might have seemed as a welcome
assessment of the Democratic Opposition of Serbia’s (DOS) first year in power. Though the article
9
In this respect early reports by David Binder of the NeX:PSL5JNFT are a must read. In his column *O:VHPTMBWJB
3JTJOH &UIOJD4USJGF #SJOHT'FBST PG8PSTF $JWJM $POëJDU
IF XSJUFT i4MBWJD0SUIPEPY DIVSDIFT IBWF CFFO
BUUBDLFE
BOE ëBHT IBWF CFFO UPSO EPXO 8FMMT IBWF CFFO QPJTPOFE BOE DSPQT CVSOFE 4MBWJD CPZT IBWF CFFO
LOJGFE
BOETPNFZPVOHFUIOJD"MCBOJBOTIBWFCFFOUPMECZUIFJSFMEFSTUPSBQF4FSCJBOHJSMTuOn July 12, 1982, also
in the /FX:PSL5JNFT, in a piece titled &YPEVTPG4FSCJBOT4UJST1SPWJODFJO:VHPTMBWJB
Binder reports that already
4FSCTXFSFGPSDFEUPMFBWF,PTPWP
BOEUIFJEFBPGBOiFUIOJDBMMZDMFBO,PTPWPuBQQFBSTQFSIBQTGPSUIFêSTU
time in the press.
371
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
QSJNBSJMZGPDVTFTPO,PØUVOJDBTQPMJUJDBMTUBOEJOHTJODFIFPWFSUISFX4MPCPEBO.JMPØFWJǃBTBSFTVMUPG
UIF GBMM iFVQIPSJDu RVBTJ-revolution that installed him as president of the Federal Republic of
Yugoslavia, the piece attempted to offer a rare analytical look at the nature of the DOS as a political
structure. This is a topic worthy of exploration for anyone interested in understanding the political
currents in post-.JMPØFWJǃ4FSCJBBOEUIFEJSFDUJPOUIFZNJHIUIBWFUBLFO)PXFWFS
UIFBSUJDMFDon-
tains at least three types of common mistakes in the still meagre literature on post-.JMPØFWJǃ:VHPTMa-
WJBUIBUTIPVMECFDPSSFDUFENJTDIBSBDUFSJ[BUJPOPGUIFFWFOUTBOENBJOQMBZFST
DPOGVTJPOPGBUUJUVEFT
for descriptions of reality, and faulty inferences mostly due to misguided assumptions.
It is common, and Budding is no exception, to characterize the DOS as a coalition of political par-
UJFT
UIPVHITIFQSPCBCMZHPFTPWFSCPBSECZDBMMJOHJUBiCSPBEDPBMJUJPOu*OGBDU
JUXBTOFJUIFS0OF
may think thBUJUXBTiCSPBEuCFDBVTFJUIBECFFO
DFSUBJOMZJOJUJBMMZ
DPOTUJUVUFEPVUPGFOUJUJFT
BOE
then thinking of those entities as political parties with diverse political viewpoints. This is the first im-
portant mischaracterization by Budding imported from the public discourse on DOS and uncritically
introduced into what should have been a scholarly analysis. For what had the DOS been since its origi-
OBUJPOJO+BOVBSZ *UXBTBDPOHMPNFSBUFPGUXPQBSUJFT— the Democratic Party (DS) and the
Democratic Party of Serbia (DSS) (which for all intents and purposes was quickly pushed out of the
conglomerate, in fact as early as of the fall 2001) — and 16 other entities most of which were at best DS
satellites.
*TBZiFOUJUJFTu BOEiDPOHMPNFSBUFu POQVSQPTF
GPS UIF UFSNiDPBMJUJPOuJTVTVBMMZSFTFSWFEGPS
groupings of political parties. The DOS was not made up exclusively, or even primarily, of political
parties. For example, G 17 Plus was officially a non-governmental organization (NGO), though it was
set up more like a consulting firm on economic issues connected to the World Bank and IMF. Yet, this
entity, whatever it was, supplied at the time the Vice President of the Federation, Miroljub Labus, and
the governor of the National Bank of Yugoslavia — two out of three or four top positions in the coun-
try. Another example of an entity within the DOS with an unclear status as to whether it was an insti-
tute or NGO, but which had not declared itself a political party, was the Democratic Center. It was run
by DragoljuC.JǃVOPWJǃ
XIPTJNVMUBOFPVTMZTFSWFEBTUIF1SFTJEFOUPGUIF$PVODJMPG$JUJ[FOTPGUIF
Federal Parliament. Imagine, for example, the Executive Director of the CATO Institute serving as
4QFBLFSPGUIF)PVTFPG3FQSFTFOUBUJWFTJOUIF645SZQPOEFSJOHUIis contradiction of nongovern-
mental organizations constituting the essential parts of a government. Other entities were political
parties in name only, for they had no followers beyond their leaders, who were often ineffectual figures
in their appearance aOE QSPOPVODFNFOUT 5IF QSJNF FYBNQMFT IFSF XPVME CF ÂBSLP ,PSBǃ PG UIF
4PDJBMJTU %FNPDSBUJD 6OJPO BOE 7MBEBO #BUJǃ PG UIF 4FSCJBO %FNP-Christian Party. Consequently,
NBOZiMFBEFSTuPGDPNQMFUFMZJOTJHOJGJDBOUiQPMJUJDBMuFOUJUJFT
BOE
BCTVSEMZ
PG/(0TQMayed roles of
importance in the government that were massively disproportional to what they might have been as-
signed through even the most modest democratic procedure.
#VEEJOHDSFEJUT,PØUVOJDBGPSiSBMMZJOH4FSCJBTGSBDUVSFEPQQPTJUJPOCFIJOEIJNu
BDDFntuating
UIBUUIJTXBTIJTiGFBUu5IJTJTJODPSSFDUJOUXPXBZTGJSTU
JUHJWFTUPPNVDIDSFEJUUP,PØUVOJDB
BOE
second, it overemphasizes the achieved unity of the opposition prior to the 2000 elections. Citing the
372
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
crisis of the federal state and the TQMJU XJUIJO UIF SVMJOH iDPBMJUJPOu PG UIF GBMM #VEEJOH SJHIUMZ
BTLFE
EJE,PØUVOJDBTUJMMIBWFBOJNQPSUBOUSPMFUPQMBZPSXBTIFKVTUBUSBOTJUJPOBMGJHVSF *UXBTB
NJTUBLFUPUIJOLUIBUUIFDIBSBDUFSJ[BUJPOPG,PØUVOJDBBTNFSFMZBiUSBOTJUJPOBMGJHVSFuXBTBQIFOPm-
enon that only emerged in 2001. In fact, this was the hope and determination of the DS leadership that
POFDPVMEIFBSPOUIFTUSFFUTPG#FMHSBEFBTFBSMZBT"VHVTU)BWJOHOPDIBODFIJNTFMGXJUIUIF
FMFDUPSBUFUPPVTU.JMPØFWJǃ
;PSBOƄJODžJǃ
UIF%4MFBEFS
BMXBZTUIPVHIUPG,PØUVOJDBBTBiUSBOTJUJPn-
BMuGJHVSF
BUCFTU
Any analysis of the post-.JMPØFWJǃQFSJPEJO4FSCJBNVTUBEESFTTUIFSFBMJUZPGUIFBMNPTUUPUBMBb-
sence, or at least remarkably slow pace, of political, legal, and economic reform despite loud promises
for immediate and dramatic change. According to Budding, the enthusiasm for change evaporated for
UXPSFBTPOTVODFSUBJOUZPWFSUIFGVUVSFPGUIFGFEFSBMTUBUF DPOTJTUJOHPG4FSCJBBOE.POUFOFHSP
BOE
the breakdown of cooperation within the DOS. Though these are important and plausible reasons to
take into account, they cannot provide a basis for nearly as good an explanation as some other consid-
erations. Budding is wrong to fault the DSS for the lack of cooperation. In his penetrating and aptly
titled article, %04#FUXFFO3FWPMVUJPOBOE3FGPSN
.JMBO#SEBS
Q-201) had convincingly
explained the lack of reform in terms of a systemic identity between the old communist regime and the
ruling group that constituted the DOS. Brdar leaves aside the fact that except for Koštunica, the DOS
was largely made up of former members of the Communist Party (KP) — even officials belonging to
the communist nomenclature and formerly dissident professors of Marxism who promptly renamed
UIFNTFMWFTiMJCFSBMTu— and focuses on the systemic, extra-institutional position of the DOS presiden-
cy, just as was the case with the presidency of the KP. There is an identical, uncompromising manner
in pursuing the interest of remaining in power, expressed in the phenomenon of subordinating all
QSPDMBJNFEHPBMTUPUIJTVMUJNBUFFOE*OTVNNBSZ
#SEBS
QQ-
BWFST
i*UJTGVUJMFUPLFFQBTTFSUJOHUIBU%04JTBDPBMJUJPO
GPSJUCFIBWFTUISPVHIJUTVOJGJFEMFBEFSTIJQ
(the DOS Presidency) as a single party with 18 fractions. More importantly, the DOS Presidency as a
body operates above and outside of all political institutions, including the parliament and the govern-
NFOU FWFOUIF4VQSFNF$PVSU
*OJUTTUBUVTUIF%041SFTJEFODZJTiCPVOECZOPMBXTu BTDPNSBEF
Lenin used to say) including the republic and federal Constitutions. Consequently, it is abundantly
DMFBSUIBU%04IBTCFDPNFUIFTVQSFNFQVSQPTFPGUIFiOFXEFNPDSBUJDQPMJUJDTu5IFiOFXuJT
VOGPr-
UVOBUFMZ
JEFOUJDBMUPUIFiPMEu/PXPOEFSUIFQBDFPGJOTUJUVUJPOBMDIBOHFIBTCFFOIBMUFEUPBDSBXMu
No analyst of the post-.JMPØFWJǃDIBQUFSJOUIF#BMLBOTBHBDBOGBJMUPOPUJDFUIFBXLXBSEOFTTPG
the fact that, at the time when the DOS was already well into its second year in QPXFS
UIFiDPBMJUJPOu
XBTTUJMMDBMMFEUIF%FNPDSBUJD0QQPTJUJPOPG4FSCJB#VEEJOHUIPVHIUUIJTXBTiTJHOJGJDBOUuBOETBXJO
JUSFBTPOGPSPQUJNJTNUIBUUIFMFBEFSTXJUIJO%04XPVMEiIFBMUIFSJGUBOESFTUPSFUIFDPBMJUJPOTVOi-
UZu-FBWJOHBTJEFIFSJNQMJDJUCVUEVCJPVTBOE VOQSPWFOBTTVNQUJPOUIBUUIJTLJOE PGiVOJUZuXBT
TPNFUIJOHOFDFTTBSJMZHPPE BOEPOFNBZXPOEFSGPSXIPN
JUJTTUJMMBHPPERVFTUJPOUPBTL8IZ
JOEFFEXBTUIF%04TPEFTQFSBUFMZIBOHJOHPOUPJUTUSBEFNBSLi%04u
No understanding, however, could be gained if we assume, as Budding did, that this had anything
373
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
UPEPXJUIUIFJTTVFPGiVOJUZu
NJTUBLFOMZBTTVNJOHUIBUJUXBTUIFSFUPCFHJOXJUI
CVUTPNFIPXHPU
lost along the way. Instead, we may want to explore three hypotheses that might explain why the DOS
XBTZFBSTMBUFSTUJMMDBMMFEi%04u
UIF%04XBTBDPOHMPNFSBUFPGFOUJUJFT
BOEJUXPVMECFFx-
DFFEJOHMZIBSEGPSUIFNUPDPNFUPBOBHSFFNFOUSFHBSEJOHBOFXOBNF
UIFSFXBTNVDITZNCPMJD
DBQJUBMJOUIFOBNFi%04u
XIJDh is associated with a successful overthrow of the old regime, and it
therefore made sense to stick with a winning symbol, and (3) the name served just to remind people,
i.e., the potential electorate, that however miserable a failure they may be in the spheres of economy
and reform, they could not possibly be as bad as the prior regime. I find the last explanation to be the
CFTUPOFUIFMBCFMi%04uTFSWFEBTBUISFBUFOJOHSFNJOEFSUIBUTIPVMEBMMFHJBODFUPUIFSVMJOHHSPVQ
falter, the tragedy of descendinHCBDLJOUPUIF.JMPØFWJǃFSB BMMFHFE
NJTFSZ
UPHFUIFSXJUIJOUFSOBUJPn-
al economic sanctions and wars, would unfold — a reminder which also functioned as part of an ar-
gument, recited literally on a daily basis, that no new elections were necessary. Thus, the result was
JOTUJUVUJPOBMJ[FEGBJMVSF
"55*56%&4
/05%&4$3*15*0/4
Whenever a new leader emerges, it is natural for analysts, historians, or journalists to want to place
him or her in historical, political, ideological, and other contexts by comparing them to other im-
QPSUBOUGJHVSFT
QBTUBOEQSFTFOU)FODF
JUJTOPTVSQSJTFUIBU#VEEJOHXPVMEXBOUUPEFTDSJCFJOXIBU
XBZT,PØUVOJDBNJHIUEJGGFSGSPN.JMPØFWJǃPSƄJODžJǃ5IJTDBOCFEPOFJONBOZXBZT
TPNFNPSF
serious or responsible than others. Unfortunately, however, too often this becomes a word game of
TJNQMZTFBSDIJOHGPSUIF NPTU iBQQSPQSJBUFu— according to some never specified criteria —phrase
BMNPTUSFHVMBSMZDPOTJTUJOHPGKVTUUXPXPSETUIBUBMMFHFEMZCFTUiEFTDSJCFuUIFJOEJWJEVBM5IVT
#Vd-
EJOH
IBWJOH JNQMJFE UIBU .JMPØFWJǃ XBT B iIBSE-MJOF OBUJPOBMJTUu
TUSVHHMFT CFUXFFO UISFF QPTTJCMF
labels for Koštunica — iNPEFSBUFOBUJPOBMJTUu
iQSJODJQMFEOBUJPOBMJTU
uBOEiEFNPDSBUJDOBUJPOBMJTU
u
XIJMFTIFTFUUMFTRVJUFFBTJMZPOiQSBHNBUJD OPO-natJPOBMJTUuBTUIF CFTUDIBSBDUFSJ[BUJPOGPS ƄJODžJǃ
despite sensing that there may be some problems with it.
Regardless of what could be gained from trying to formulate fitting two-word labels for political
figures, it is important to realize that these GPSNVMBUJPOTBSFOPUXIBUUIFZBSFFYQMJDJUMZQSFTFOUFEBT
namely, they are not descriptions at all. In fact, these choices of formulations are more revealing and
help us learn further truths about people who use them rather than pointing to anything useful about
the individuals so labelled. This is why statements in which these phrases figure, despite the pretence of
their users to present them in a descriptive role, only manage to signal attitudes of their users.
An example may clarify this. Most people will remember the 2000 presidential elections when
(FPSHF8#VTIQSFTFOUFEIJNTFMGBTBiDPNQBTTJPOBUFDPOTFSWBUJWFu
EFQMPZJOHUIFQISBTFBUFWFSZ
opportunity. Now, we could ask ourselves, does this two-word self-MBCFMEFTDSJCF#VTIPSBOZPOFFMTF
Quite PCWJPVTMZ
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JUJTDMFBSMZBTFMG-serving attempt by a
candidate to communicate the message that he thinks of himself as a nice guy wanting others to think
the same (perhaps as someone with whom they might want to have a beer). The word game is always
374
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
played based on a negative or positive connotation of one or both words that make up the label of
choice.
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do we MFBSOGSPN#VEEJOHhTDIPJDFPGMBCFMTGPS.JMPØFWJǃ
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for he was the only one for whom both selected characterizing words are loaded with positive meaning
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race in the U.S. where a candidate would run on a platform that he (or she) would always, on every
occasion, subjugate the American national interest to, for example, the interest of Israel, some other
DPVOUSZ
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in this context, and are they BQQSPQSJBUFMZDIPTFO 'PSFYBNQMF
XIBUEPFTJUNFBOUPDBMMƄJODžJǃB
iQSBHNBUJTUu 8BTUIFQVSQPTFPGVTJOHUIJTMBCFMMJOHQFSIBQTUPTQJOPSNBTLIJTTVCTFSWJFOUBUUJUVEF
UPXBSETUIFSFBMQPXFSJOUIFXPSME 0SXBTJUTQVSQPTFUPTVQQPSUUIFJOUFOEFEDPOtrast with respect
UP.JMPØFWJǃBOE,PØUVOJDBBT iOBUJPOBMJTUTu
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dealing with a very hostile super power targeting his country not just with economic sanctions, but also
with strong propaganda attacks, and finally all out aggression.
8)"544$*&/$&8*5)06513&%*$5*0/4
Scientists, including social scientists, often see their theories or analyses as devices that can gener-
ate predictions of interest. Budding is no different. Before we look at what she came up with, it is worth
considering what possible value could predictions based on attitudes disguised as descriptions have. It
is clear that much contemporaneous writing on Yugoslavia that passes for scholarship in the West
endeavoured to influence attitudes. Thus, it is important to recall the cautionary remark by Charles L.
4UFWFOTPO
Q
iUPQPJOUPVUQFSTVBTJPOJTOPUUPDPOEFNOJUUIFpractical problem is not to
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
BWPJEBMMQFSTVBTJPO
CVUUPEFDJEFXIJDIUPBWPJEBOEXIJDIUPBDDFQUu$POTFRVFOUMZ
UIFRVFTUJPO
becomes, why BWPJE Budding-TUZMFQFSTVBTJPO 5IFTJNQMZBOTXFSJTCFDBVTFJUJTFGGFDUFECZEFQMPZJOH
XIBUNBZCFDBMMFEiQSPQBHBOEJTUJDNFBOJOHu
The word game of Budding’s analysis plays on the careful placement of emotive terms, whether
XJUIQPTJUJWFPSOFHBUJWFNFBOJOHJOFSUJB
PSXIBU"MCFSUBOE&MJ[BCFUI-FF
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iUIVNCT-EPXOuXPSET5IVT#VEEJOHTMBCFMMJOHPG.JMPØFWJǃBTiIBSEMJOFOBUJPOBMJTUuBUUIFFNPUJPOBM
MFWFMCFDPNFTBiUIVNC-down, thumb-EPXOuQISBTF
XIJMFIFSDIBSBDUFSJTBUJPOPG,PØUVOJDB
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thumb-EPXOuQISBTF
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XPSE
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Q
iFNPUJWFUFSNTBSFHSFBUPCTUBDMFTUPEFUBchment, and their use in science, where detachment is needed,
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CVUBMTPDPNQMFUFSFKFDUJPOPG
word games deploying phrases with propagandistic meaning within scholarship is the most important
point of the analytical efforts in this article. But, let us return to Budding’s purpose.
Budding, in writing her piece, was interested in taking a look ahead and predicting what was in
store politically for Koštunica who, based on her analysis of UIF %04hTGJSTUZFBSJOQPXFS
XBTiOP
MPOHFSBMFBEFSPGBUSVMZVOJUFEDPBMJUJPOu4IFBHSFFEXJUIƄJODžJǃTGPSNVMBUJPOUIBU
CFDBVTFPGIJT
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The conclusiPO#VEEJOHDPNFTUP
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QPTTJCMZFWFODPOUSBEJDUPSZEFQFOEJOHPOIPXPOFUBLFTƄJODžJǃTXPSET*UXBTUSVFJO
CVUUSJWi-
BMMZTP
UIBU,PØUVOJDBXBTOPUBMFBEFSPGBiVOJGJFEDPBMJUJPOuCFcause, as we have seen, the DOS was
OPUBDPBMJUJPO
OPSIBEJUFWFSCFFOUSVMZVOJGJFE5IFUBMLPGBCSJEHFUPXBSETiSFGPSNJTU4FSCJBuXBTBU
the time completely moot, since reforms were for the most part nonexistent chiefly because, as Brdar
has demonstrated, the DOS presidency operated fully outside of institutional confines just as was the
practice of the communist Politburo, but those were the times when the multi party system did not
exist. Finally, there is an apparent contradiction in the idea that Koštunica could remain important —
in other than a historical sense — in the event the reformist Serbia ever came into being. The statement
CZƄJODžJǃ
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would no longer be needed once true reforms take place and he would, therefore, only be remembered
as someone who helped facilitate this transition.
5IFUBMLPGiSFGPSNJTU4FSCJBuPSBiTUBUFJOUSBOTJUJPOu
JUJTBMNPTUOFFEMFTTUPTBZ
SFQSFTFOUTZFU
another word game, MPBEFEXJUIQSPQBHBOEJTUJDNFBOJOHXIFSF
PGDPVSTF
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are jewel words, commending the move, applicable to the entire Eastern Europe in the post-Cold War
QFSJPE
BXBZGSPNUIFQMBOFETPDJBMJTUUPUIFiGSFFNBSLFUuFDPOPNZ3BUIFSUIan rely on these sorts of
emotive terms and plays on words in order to predict what would happen to a politician like Koštuni-
ca, a serious scholar interested in Serbia, could easily argue that no one should have expected that any
positive JOTUJUVUJPOBM change could be instigated either by the media or by the civil society in Serbia.
376
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
Contrary to what might have been expected in the aftermath of political change in October 2000,
the media in Serbia did not assume an objective stance. That expectation seemed natural given that
during the previous period the media were quite regularly subjected to various pressures and often
drastically sanctioned for alleged defamation of the previous regime. But it is interesting to point to a
MFHBMJTUJDCBTJTGPSUIJTUIFQrevious regime felt the burden of illegitimacy, generated to a large extent by
the kind of word games discussed in this chapter that were displayed both internationally and domesti-
cally, and the government had the tendency to stick to the letter of the law in cases of explicit anti-
regime activity — thus opening the door for criticism. In the new post-.JMPØFWJǃTJUVBUJPO
UIFNFEJB
KVTUDPOUJOVFEPJOHXIBUJUXBTEPJOHBMMBMPOH
CVUUIJTUJNFiGSFFMZu
XJUIPVUSFTUSJDUJPO
It should be emphasized that even VOEFS .JMPØFWJǃ UIF NFEJB GPS UIF NPTU QBSU IBE BO BOUJ-
SFHJNF DIBSBDUFS JU UPPL BO BDUJWF QBSU JO QSPEVDJOH UIF BUNPTQIFSF PG QSPUFTU BOE DPOTUJUVUFE BO
element of the process that led to political change. This was in part true even for the element of the
media that was deemed as pro-regime. Then, in the immediate post-.JMPØFWJǃ QFSJPE
B TJUVBUJPO
emerged in Serbia where the former pro-regime media were in a kind of competition with the former
anti-regime media in terms of who would supply greater support to the new post-.JMPØFWJǃSFHJNF"T
BSFTVMU
XIJMFEVSJOH.JMPØFWJǃTSVMFTPNFTFOTFDPVMECFNBEFPGUIFEJTUJODUJPOCFUXFFOQSP- and
anti-regime media, this was no longer the case after the political change. The outcome was a contest in
apologetic endeavours with a total silencing of all criticism.
5IFTUBUFPGDJWJMTPDJFUZJO4FSCJBXBTOPUBOZCFUUFSJOJUDFSUBJOMZDPVMEOPUCFBGPSDFGPS
change and progress for the foreseeable future either. Serbian civil society as a network of nongovern-
NFOUBMPSHBOJ[BUJPOTDBNFJOUPFYJTUFODFEVSJOH.JMPØFWJǃhTSFJHONPTUMZEVFUPUIF8FTUFSOGJOBODJBM
support to help overthrow his regime. Civil society and the DOS were allies in this respect, and since
0DUPCFS
XIFOUIF%04BTTVNFEQPXFS
UIFEemarcation line between the civil society and the
state has almost completely disappeared. This can be seen in the fact that a non-governmental organi-
zation, G 17 Plus, was not only a part of the DOS, but its representatives also held some of the most
important posts in the government. More pathetically, this can be seen in the frequent griping by some
iEFTFSWJOHu JOUIFJSNJOE
OPO-HPWFSONFOUBMiIVNBOSJHIUTu- warriors resentful of the fact that not
enough of them had been given a spot in the ruling echelons.10 The expectation was, therefore, that
yesterday’s civil society leaders must be the next day's political leaders. This attitude spells the death of
civil society and makes it utterly useless for any meaningful change.
That this was the situation at the time, and that it would continue, could not possibly be clear to
anyone, be they scholars or not, if they were busy producing quite phrases loaded with propagandistic
meaning, thus peddling attitudes disguised as descriptions. Taking such discourse as the basis for pre-
diction could only lead to a definite escape from reality. But why do that, however, especially if one
10
" XPOEFSGVM FYBNQMF PG UIJT VUUFSMZ DPOGVTFE OPSNBUJWF TUBODF XBT QSPWJEFE CZ 0CSBE 4BWJǃ
UIF MFBEFS PG
TPNFUIJOHDBMMFEUIF#FMHSBEF$JSDMF
XIFOIFFYDMBJNFEi5IFQPMJUJDBMQSPKFDU<DBMMFE>iUIF4FDPOE4FSCJBuIBT
experienced a UPUBMGBJMVSF8IFSFBSFOPXQFPQMFGSPN#FMHSBEFDJSDMF 5IFZBSFOPUUPCFGPVOEJOUIFJOTUJUVUJPOT
OPPOFOFFETUIFNu RVPUFEJO +PLJD
BTSFQPSUFEPSJHJOBMMZCZXXXCFPHSBEDPNPO.BSDI
the site is no longer available).
377
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
XFSFFOHBHFEJOXIBUJTTVQQPTFEUPCFTDIPMBSTIJQ 5IJTJTBOJOUFSFTUJOHRVFTUJPO*XJMMUSZUPBOTXFS
in the final section of this article.
50(&55)&.*/5)&%0$,
The escape from reality, accomplished through engaging in various word games that the Western
discourse on Yugoslavia largely consists of — whether one can identify it in the public domain publi-
cised by politicians, journalists, and activists or offered by activist scholars — can be useful for certain
QVSQPTFT)FSFXFNBZXBOUUPCFSFNJOEFEPGUIFJOTJHIUCZ8JMMJBN*TBBD5IPNBT
QQ-
JOIJTQISBTFi*GNBOEFGJOFTJUVBUJPOTBTSFBM
UIFZBSFSFBMJOUIFJSDPOTFRVFODFTu What were the
DPOTFRVFODFTUIFEJTDPVSTFPO:VHPTMBWJBDPVMENBLFBDUVBMCZEFGJOJOHDFSUBJOTJUVBUJPOTBTiSFBMu
The obvious feature of this discourse on Yugoslavia is that it can exert influence on the new lead-
ership in the country in order to steer their policies in desired directions, whether this involved eco-
OPNJDiSFGPSNTu
XIJDIXPVMEPQFOUIFTUBUF-owned enterprises to privatization at fire sale prices to
foreign interests (the so-called Washington Consensus), or make it possiblFGPSiJOUFSOBUJPOBMKVTUJDFu
UPUBSHFUJUTDJUJ[FOTEJSFDUMZXJUIBSSFTUTBOEUSBOTGFSTUP5IF)BHVF5IFMBUUFSJTPGJOUFSFTUUPVTJOUIJT
article, so let us see how this played out.
The International Criminal Tribunal for former Yugoslavia (ICTY) was created in 1993 by the
UN Security Council resolution 808, and absolutely nothing of particular interest occurred there for
UIFSFTUPGUIFDFOUVSZBGFXiTNBMMGJTIuJOEJWJEVBMTXFSFBSSFTUFEJO#PTOJBBOE)FS[FHPWJOBCZUIF
occupying NATO troops, stationed there as peace keepers following the Dayton Accords signed in
BOEQVUPOUSJBMJO5IF)BHVF8JUIUIFQPMJUJDBMDIBOHFJO:VHPTMBWJBPG0DUPCFS
BSFBM
opportunity presented itself for ICTY to receive some high profile accused, like President Slobodan
.JMPØFWJǃIJNTFMG)FSFTXIFSFUIFXPSEHBNFTDBOCFTFFOUPIBWFBEJTUJODUSPMF1SFTJEFOU,PØUVOi-
DB
BiOBUJPOBMJTUu
XBTTFFOBTBOPCTUBDMFUPBOZQPTTJCJMJUZGPSUSBOTGFSTPG:VHPTMBWDJUJ[FOTUP5IF
)BHVFHJWFOUIBUBTBQSPGFTTPSPGDPOTUJUVUJPOBMMBX BOEBOBWPXFEiMFHBMJTUu
IFLOFXUIJTXBTVn-
DPOTUJUVUJPOBM
XIJMF1SJNF.JOJTUFSƄJODžJǃ
BiQSBHNBUJTUOPO-OBUJPOBMJTUu
XBTPQFOUPDPPQFSBUJPO
even if it meant violating the country’s constitution.
As a result of various pressures, where different word games played no small part, in the end the
NBKPSMBOENBSLJOUIF*$5:TIJTUPSZUPPLQMBDFPO+VOF
MFTTUIBOBZFBSGPMMPXJOHUIFiEFm-
PDSBUJDSFWPMVUJPOu
XIFOGPSNFS1SFTJEFOU4MPCPEBO.JMPØFWJǃXBTUSBOTGFSSFEUPUIFUSJCVOBM’s custo-
EZ
XIJDI$BSMB%FM1POUF
UIF *$5:T1SPTFDVUPS
DBMMFEiBOJNQPSUBOU NJMFTUPOFGPSJOUFSOBUJPOBM
DSJNJOBMKVTUJDFu*UUVSOFEPVUUIBU.JMPØFWJǃ DBTFXBT BO VOTJHIUMZ BGGBJS
BTXBT BSHVFE FMTFXIFSF
%JDLTPO+PLJD
Q-387). I conclude this article, however, with an anecdote that does well to
exemplify the operations of this law-like political body, called ICTY.
$POTJEFSBUJPOT PO UIF UPQJD PG iJOUFSOBUJPOBM KVTUJDFu VOEFSUBLFO IFSF TVHHFTU UIF GPMMPXJOH
While collectives often do things that individual persons would find infantile or otherwise wrong, the
TFBSDIGPSJOUFSOBUJPOBMKVTUJDFBQQFBSTUPIBWFUIFTBNFGBUFJUJTJOGBOUJMFUPDPNQBSFUPOBUJPOBMKVs-
tice in the civilized world. Let us illustrate this with an example narrated reUSPTQFDUJWFMZ0O.BZ
378
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
1998, the Judge Vohrah granted the leave requested by the Office of the ICTY Prosecutor, Richard
Goldstone, for withdrawal of the charges against eleven accused in the Omarska indictment. Among
the fourteen names appears a certain Gruban.11 But who is Gruban, and how did his name arrive on
UIFMJTUPGUIFBDDVTFEJOUIFGJSTUQMBDF $POTJEFSUIJTSFQPSU'SVTUSBUFECFDBVTF/"50QFBDFLFFQFST
JO#PTOJBXFSFOPUBQQSFIFOEJOHiXBSDSJNJOBMTuGSPNUIJTMJTU5IF#PTUPO(MPCF staff writer Indira
-BLTINBOBO
EFTDSJCFTBXBOUFEQPTUFSTIFTBXEJTUSJCVUFEUP/"50USPPQT
i1FSIBQTNPTUBCTVSEPGBMMJTUIFEFTDSJQUJPOPGPOFXBSDSJNJOBM OBNFE(SVCBOi%BUFPGCJSUI
VOLOPXO /BUJPOBMJUZ VOLOPXO %FTDSJQUJPO VOLOPXO "EESFTT VOLOPXOu /P MBTU OBNF +VTU
(SVCBOu
Activist-minded Lakshmanan signals to her readers that she is certain that Gruban is a war crimi-
nal, her problem is with NATO QFBDFLFFQFSTXIPTFFNUPIBWFiEFDJEFEUPUVSOBWFSZDMFBS-seeing
FZFJOUIFPUIFSEJSFDUJPOu5IJTGFFMJOHPGDFSUBJOUZUIBUBXBSDSJNJOBMXBTOBNFE
CVUEJGGJDVMUUPBr-
rest as other information is lacking is another example of the socially constructed phenomena of JEFP
MPHJDBM BSSPHBODF where conviction is not evidence based, but invoked based on accepting a back-
HSPVOETUPSZ DPOTUSVDUFEXJUIJOUIFCSPBEFS8FTUFSOEJTDPVSTFBCPVUBO FWFOTVDIBTiWJPMFODFJO
#PTOJBu
Returning to the real Gruban, we can SFDPOTUSVDUUIFXIPMFFQJTPEFBTTUBSUJOHJOB#PTOJBODBGÊ
XIFOBXBSSFQPSUFS
/FCPKØB+FWSJǃ
XBTBTLFECZBDPMMFBHVFGSPNUIF6OJUFE4UBUFTJGUIFSFXBTB
person he would nominate as the biggest rapist of Muslim women from the town of Bijelo Polje. JFWSJǃ
iOPNJOBUFEu(SVCBO.BMJǃ
UIFIFSPPGUIFSFHJPOBMMZGBNPVTOPWFMCZ.JPESBH#VMBUPWJǃ)FSPPOB
Donkey)JTJOUFSMPDVUPS
UIFiKPVSOBMJTUuGSPNUIF6OJUFE4UBUFT
EJEOPUIFTJUBUFUPJNNFEJBUFMZGPr-
ward Gruban’s name to the right places. That is how i(SVCBOuFOEFEVQJOEJDUFECZUIF*$5:8IBU
makes this sort of eagerness and the epistemically strange sense of certainty that one has discovered a
iXBSDSJNJOBMuDPODFJWBCMF
IPXFWFS 5IJTXPVMECFJNQPTTJCMFGPSQFPQMFUPFYQFSJFODFJOUIFBCTFODF
of a forceful background provided by the socially constructed phenomena of escaping reality through
word games, discussed in this article.
These phenomena could be somewhat illuminated by invoking QIFOPNFOPMPHJDBMTPDJPMPHZ as de-
veloped by Peter Berger and Thomas Luckmann (1967) in their classic, 5IF 4PDJBM $POTUSVDUJPO PG
3FBMJUZ. The theory of reification developed by Berger and Lukmann (and very different from the one
that Karl Marx had made famous) can be quite useful, methodologically speaking. The reification theo-
ry is an account of how people come to perceive their own constructs, incorrectly or falsely, as things
for which they have no responsibility (that is, things over which they have no control) and which they
must passively suffer as victims do their fate. The steps through which reification proceeds are itemized
BT OBNJOH
MFHJUJNBUJPO
NZUINBLJOH
TFEJNFOUBUJPO
BOE SJUVBM OPU OFDFTTBSJMZ PDDVSSJOH JO UIJT
11
A docuNFOUJTTUJMMBWBJMBCMFPOUIFXFCTJUFPGUIF*$5:MFBWJOHUSBDFTPGUIJTFWFOUJUJTUIF.BZ
TUB-
UFNFOU CZ UIF 1SPTFDVUPS GPMMPXJOH UIF XJUIESBXBM PG UIF DIBSHFT BHBJOTU BDDVTFE BWBJMBCMF BU
IUUQXXXJDUZPSHFOQSFTTTUBUFNFOU-prosecutor-following-withdrawal-charges-against-14-accused (last acce-
TTFEPO/PWFNCFS
379
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
particular sequence). James Aho (1994, pp. 114-
DBQUVSFTDPNQBDUMZUIFTUFQTPGUIJTSeification in
the social construct of the enemy — quite fitting for an understanding of the phenomena of ideological
BSSPHBODF
HFOPDJEBMJTN
PSiXPSEHBNFTuNPSFHFOFSBMMZ— and the escape from reality, as well as
pointing to a kind of symbiosis between tIFQVCMJDBOEFYQFSUEJTDPVSTFFNQMPZJOHUIFN
"QSPCMFNBUJDJOEJWJEVBMPSHSPVQJTDMBTTJGJFEBTBOJOTUBODFPGIVNBOSFGVTFUIFWBMJEJUZPGUIF
label is tested and confirmed in public hearings or tribunals conducted by experts certified in making
defamaUPSZQSPOPVODFNFOUTMFHFOETBSFUIFOXPWFOCZNZUINBLFSTUPiFYQMBJOuUIFOFDFTTJUZGPSUIF
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received by an audience which, not present during the initial steps, is unable to fathom the fabricated
OBUVSFPGUIFFWJMGJOBMMZ
UIFUSVUIPGUIFNZUIJTSFDPHOJ[FE SF-known) through its ritual dramatiza-
tion in armed engagements, domestic and foreign, against the evil object.
In conclusion, by invoking phenomenological sociology the overall lesson that could be drawn
GSPNUIFQSFTFOUEJTDVTTJPOPOIPXHSPVQTPSOBUJPOTDBOCFDPNFUBSHFUTPGiJOUFSOBUJPOBMKVTUJDFuJT
UIFGPMMPXJOHBTTPDJBMDPOTUSVDUT
HFOPDJEBMJTNBOEPUIFSXPSEHBNFTFYQMPSFEIFSFNBOBHF to define
situations as real whose consequences, however, constitute damages, which are as real as they are irrep-
arable for their targets.
3&'&3&/$&4
Aho, J. A. (1994). 5IJT5IJOHPG%BSLOFTT"4PDJPMPHZPGUIF&OFNZ4FBUUMF6OJWFSTJUZPG8BTIJOHUPO
Press.
Anderson, R. F. (1994, October 30). Where There’s War, There’s Amanpour. /FX:PSL5JNFT.
"OPOZN(n.d.).(PMHPUIBPG,PTPWP4FSCTBOE.JOPSJUZ (SPVQTJO1PTUXBS,PTPWP 3FUSJFWFEGSPN
IUUQXXXEFDBOJZVOFUDPNIPNFIUNM
Berger, P. & Luckmann, T. (1967). 5IF4PDJBM$POTUSVDUJPOPG3FBMJUZ. Garden
$JUZ%PVCMFEBZ-Anchor.
Binder, D. (1982, July 12). Exodus of Serbians Stirs Province in Yugoslavia. /FX:PSL5JNFT.
Binder, D. (1987, November 1). In Yugoslavia, Rising Ethnic Strife Brings Fears of Worse Civil
$POëJDU/FX:PSL5JNFT
#SEBS
.
%04 #FUXFFO 3FWPMVUJPO BOE 3FGPSN *OUFSOBUJPOBM+PVSOBMGPSUIF4FNJPUJDTPG
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0OF:FBS-BUFS5IF
'MFUDIFS'PSVNPG8PSME"GGBJST
*
-164.
Cushman, T. & Mestrovic, S.G. (Ed.). (1996). 5IJT5JNF8F,OFX8FTUFSO3FTQPOTFTUP(FOPDJEFJO
#PTOJB /FX:PSL/FX:PSL6niversity Press.
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7PM/P
-387.
380
ALEKSANDAR V. +0,*ƂYugoslavia, the target of international justice
Dickson, T. & Jokic, A. (forthcoming). 5BSHFUTPG*OUFSOBUJPOBM+VTUJDF:VHPTMBWJBBOE3XBOEB'JSTUJO
'PDVT.POUSFBM#BSBLB#PPLT.BOVTDSJQUJOQSFQBSBUJPO
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1IJMPTPQIZPG3JHIU USBOTMBUFECZ5.,OPY0YGPSE0YGPSE University Press.
)ZEFO
3.
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–926.
Jokic, A. (2004). Genocidalism. 5IF+PVSOBMPG&UIJDT
/P
-297.
+PLJD
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%045he Second Year. 5IF'MFUDIFS'PSVNPG8PSME"GGBJST
-172.
Lakshmanan, I. A. R. (1996, March 10). A ‘Wanted’ Poster that Leaves any Pursuers Wanting. 5IF
#PTUPO(MPCF.
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+
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Lee, A, & Lee, E. (1939). 5IF'JOFBSUPG1SPQBHBOEB/FX:PSL)BSDPVSU#SBDFBOE$P
-VDBT
+ / .D*OOJT
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5IF /BUJPOBM 4FDVSJUZ 4USBUFHZ "VUIPSJUJFT
$IBOHFT
*TTVFT GPS $POHSFTT
3FUSJFWFE GSPN IUUQTXXXwhitehouse.gov/sites/default/files/
rss_viewer/national_security_strategy.pdf
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$-
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Thomas, W. I. & Janowitz, M. (1969). 0O4PDJBM0SHBOJ[BUJPOBOE4PDJBM1FSTPOBMJUZ4FMFDUFE1BQFST.
$IJDBHP6OJWFSTJUZPG$IJDBHP1SFTT
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̸̹͉͏̸͇͈͇̺̺̓͐̾́ͣ1
͌ͳͬͰͻͲͳͽͰͽ;̹ͪΔͪͶ;ͳ
͍ͪ͵;ͶͽͰͽͺͶͳͽͳ͵ͳͪ;͵ͪ
̹ͪΔͪͶ;͵ͪ ͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͺͼ͵ͪ– ̹ͳ͎
̸̸̻͇̹͇͇͉̈́̈́͆́̾̓͆͊̓́͋́ͅ
̸̸͎͉͉̺͌͆́͋͆̾́͆͋̾̾͆ͅ͏́̾͠
̸̸͊̿̾͋̓ ͐ͬΒͰ͵ͬͪͳͼͽͻͳΒͪΒͰͳͼͽͻͳΒͪͷͰΌ;ͼͫͭͼ;͵ͫΓͪͬͪΔͪͳͻͪͽͬͪΔͪ͌ͼͬͳͽͳ
͵ͿͶͳ͵ͪͽͪ
ͼ;͵ͫͪͳͻͪͽͬͪͪͶͪͲͰͼͰͻͪͲͶͳͳͽͰͳͯͰͶͭͳΒͰͳͳͽͰͻͰͼͳ
ͯ͵Βͳ ͼͰΒͰͯͪͫͳͽͪ
ͯͼͳͳͪͻͰͼ;ͻͼͰ͇ͽ͵ͪ͵ͼ;ͺͰͶͳͯͪͽͻͪͭͪΒ;ͲͪͻͰͼ;ͻͼͳͷͪ͵ͪ͵ͫͳͼͰͫͳͫͰͲͫͳΒͰͯͳͶͳͰͭͲͳͼͽͰ
ͳΒ;
Γ;ͯͳͼ;;ͶͪͲͳͶͳ;ͷͰΌ;ͼͫͰͰͽͻͺͰΓͳͬͼͽͳ
ͼ;͵ͫͰ
͵ͿͶͳ͵ͽͰͳͻͪͽͬͰ͋ͪ͵ΒͰͳͯͪͪͼ
;
ͼͬͳΒͰͽ;ͭͶͫͪͶͰͰ͵ͷͳΒͰ
;͵ͬͳͻ;͵ΒͰͷΕͰͰͶͳͫͰͻͪͶͰͯͻͱͪͬͰͺͻͳͲͬͯͰͻͪͽͬͰ͵ͪ͵ͫͳ
ͺΓͪ͵ͪͶͰ ͳ ͽͰͶͰ ͻͰͼ;ͻͼͰ ͼͳͻͷͪͳ ͪͻͯͪ ͳ ͯͻͱͪͬͪ
ͺͻͪͬͯͪͬͪΒ;Εͳ ͼͬΒ Ͱ͵ͼͺͶͪͽͪͽͻͼ͵ͳ ͳ
ͰͳͷͺͰͻͳΒͪͶͳͳͽͰͻͰͼͺͻͺͪͭͪͯͳͷͷͪͳͺ;ͶͪͳΒͪͷͪͲͪͽͳͽͳΓ;ͯͼ͵ͳͺͻͪͬͪͳͯͰͷ͵ͻͪͽͳΒͰ
͆ͪΒͬͳΒͳͺͻͳͷΒͰͻͳͼͪ́ͻͪ͵ͷ
̈́ͳͫͳΒͷͳ͊ͳͻͳΒͷ
͵ͪͳͷͭͳͯͻ;ͭͳͻͪͳΒͳ
ͺͽͬͻΌ;Β;ͬͪΒͼͽͪͬ
͋ͪ͵ΌͰ
ͳͺͻͳͷΒͰͻͼͪͫͷͫͪͻͯͬͪΔͰͷ͉͊͠;ͭͼͶͪͬͳΒͰͳͽͳͷͪΔͰͷͽͰͻͳͽͻͳΒͰ̓ͼͬͪͳͅͰͽͳΒͰͯ
͊ͻͫͳΒͰ
ͯͼͽͳͷͪΔͰͷΔͰͳͻͰͼ;ͻͼͪ
͉̓͌͐͆̾̾͐́͡ ͻͪͽ
;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰ
ͻͰͼ;ͻͼͳ
͊ͻͫͳΒͪ
ͺͻͺͪͭͪͯͪ.
̺͇͌̽
͇ͯͺͰͽ͵ͪͻͪͲͬΒͪΓ;ͯͼ͵ͰͳͬͳͶͳͲͪͳΒͰ
ͻͪͲͬͳΒͪͶͳͼ;ͼͰͳ͵ͿͶͳ͵ͽͳ͵ͻͰͼ;ͻͼͪ́ͯͪͪͼ
ͼ;ͳͬͰͷͪͳͲͻͪͱͰͳ
ͪͼͺͻͰͼͳͷͪͭͶͫͪͶͳͲͪͳΒͰͺΒͪͬΓ;Β;ͼͰͳͬͳͫͶͳͳ͵ͿͶͳ͵ͪͽͪ
̀ͪͰͶͳͫͰͻͪͶ;ͭͶͫͪͶ;Ͱ͵ͷͳΒ;ΒͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳͯͪͷΕͰͯͻͱͪͬͰͼͬͳΒͰͽͪͳΔͳ
ͬͰ͵ͻͺͻͪͳΒͰͽͳͷͪΒ;ͳͺΓͪ͵ͪΒ;ͻͰͼ;ͻͼͰͯͻͱͪͬͪͳͪͻͯͪ͵ΒͳͰͷͪΒ;ͷΕͯͪͼͰͼ;ͺͻͽͼͽͪͬͰ
ͭͶͫͪͶͷͰ͵ͷͼ͵ͷͻͪͽ;͵ͪtͭͶͫͪͶΒͺΓͪ͵ͳi̾͵ͷͼ͵ͳͻͪͽͬͳͲͪͻͰͼ;ͻͼͰͪͷͰΕ;ͽͲͬ
;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰ
͉͉͇͍̾͊͌͊́́̓͆̈́́̓͋́
͇ ͽ ΕͰ ͺͻ;Ͳͻ͵ͬͪͽͳ ͼͪͯͪΔͰ ͳ ͫ;ͯ;ΕͰ ͼ;͵ͫͰ
͵ͿͶͳ͵ͽͰ ͳ ͻͪͽͬͰ Ͱ ͯͼͳ ͼͰ
ͼͪͷͪͺͻͫͶͰͷͰͳͯͰͽͳͽͰͽͪͰͭͳͪͼ;͵ͫͰ͵ͬͶͪͼͳͽͬͪͪͯͻͰͼ;ͻͼͳͷͪ
ΔͳͬͰ͵ͽͻ
ͶͰͳͯͳͼͽͻͳͫ;ͳΒͰ̹;ͯ;ΕͳͻͪͽͫͳͷͭͪͫͳͽͳtͭͶͫͪͶͳͰ͵ͷͼ͵ͳͻͪͽi(Kaldor, 1999
ͼͽͻ 138).
1
braco.kov@hotmail.com
382
̸̹͉͏͇ ̸͈͇̺̺̻̓͐̾́ͣͶͫͪͶͳͰ͵ͷͼ͵ͳͻͪͽͳ;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰ
͇ͬͪΒtͭͶͫͪͶͳͰ͵ͷͼ͵ͳͻͪͽiΒͰͻͪͽͲͪͻͰͼ;ͻͼͰͪͭͶͫͪͶͷͳͶ͵ͪͶͷͳͬ;
ͻͪͽ͵Βͳ
ͺͻͳͲͬͯͳͳͭͰͰͻͳͻͪͰͶͳͫͰͻͪͶͪͰ͵ͷͳΒͪͷΕͳͯͻͱͪͬͪ̀ͪͺͪͯͪͳΔͳͬͳ͵ͻͺͻͪͳΒͪ
͢ΒͽͻͰͫͪΒ;ͪͿͽͪ
ͬͯͪ
ͷͳͰͻͪͶͳ
ͻ;ͯͰͳͽͰͻͳͽͻͳΒͰ͵ͪ͵ͫͳͻͰͪͶͳͲͬͪͶͪͼͬΒͭͰͼͽͻͪͽͰ͵ͳ
ͳͽͰͻͰͼ
͊ͻͪͲͬΒͰͷͷͯͰͻͰͰ͵ͷͳΒͰ
ͪͰͶͳͫͰͻͪͶͰͺͼͰͫ
ͻͰͼ;ͻͼͳͼ;ͺͼͽͪͶͳͻͫͪ͵Βͪͳͷͪ
ͼͬΒ;͵ͷͰͻͳΒͪͶ;ͬͻͳΒͰͯͼͽͳͳΒͰ;́ͲͪΔͳͼͰͰͶͳͫͰͻͪͶͰͯͻͱͪͬͰͳΔͳͬͰ͵ͻͺͻͪ
ͳΒͰͫͻͰ
ͪͼͽΒͰΕͳͯͪ͵ͽͻͶͳ;ͳͰ͵ͼͺͶͪͽͳ;ͺͻͳͬͻͰͯͰ ͳͺͻͳͻͯͪͫͭͪͽͼͽͬͪ ͰͻͪͲͬͳΒͰ
ͳͯͻͱͪͬͪ
͊ͪͬͻͰͷͰ ͻͭͪͳͲͬͪΒ Ͱ͵ͷͳΒͳ ͺͽͻͰͫͪ ΒͰ ͭͻͷͪ ͵Ͷͳͳͪ ͻͰͼ;ͻͼͪ ͳ ͰͰͻͭͳΒͰ
͵Βͳ Ͳͪͽ ;ͱ ͲͪͯͫͳͬͪΒ; ͭͰͼͽͻͪͽͰ͵ ͳ ͭͰͺͶͳͽͳ͵ ͲͪͰΔͰ ̻ͶͫͪͶͳͲͪͳΒͪ Ͱ͵ͷͳΒͰ
ͯͬͯͳ ͳ ͯ ͭͶͫͪͶͳͲͪͳΒͰ ͺͶͳͽͳ͵Ͱ ͳ ͬΒͳ ͪ͵ͽͳͬͼͽͳ
ͳͷͰ ͼͰ ͼͽͬͪͻͪΒ; ͵ͿͶͳ͵ͽͳ ͵
ͪͯͲͻͪͳ͵ͽͻͶͰͻͰͼ;ͻͼͪ
ͪͺͼͰͫͰͰͻͭͰͽͼ͵ͳͳͲͬͻͪ ̽Ͱ͵ͪͳΕ
ͼͽͻ 11–12).
̽ͪΒͰͽͽͪ͵
ͯͼͯͪͼͰ͵ͿͶͳ͵ͽͳͼͽͬͪͻͪΒ;͵͵ͽͻͶͰͻͰͼ;ͻͼͪͳͰͰͻͭͳΒͰ
ͺ͵ͪͲ;ΒͰͳ
ͺͻͳͷΒͰͻ̓ͼͬͪͳͅͰͽͳΒͰ
͆ͪͼͳͶ ͯͬͪΒͪΔͰ̓ͼͬͪͳͅͰͽͳΒͰͯͽͰͻͳͽͻͳΒͰ͊ͻͫͳΒͰͰͷͪͼͪͷͽͰͻͳͽͻͳΒͪͶͳͬͰΕͳ
ͭͰͺͶͳͽͳ͵ͳͲͪͪΒ
ΒͰͻͼͰͽͳͷͰ͊ͻͫͳΒͳͽͳͷͪΒ;ͽͰͻͳͽͻͳΒ
ͻͰͼ;ͻͼͳͳͰͰͻͭͰͽͼ͵ͳͺͽͰͳΒͪͶͳ
́ͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;ͯͪͪͽͷͺͯͻ;Β;͊ͻͫͳΒͪͳͷͪͻͰͼ;ͻͼͪ
ͯͪͽͺͯͻ;ΒͰͻͪͼͺͶͪͱͰ
ͭͻͷͳͷ͵Ͷͳͳͪͷͪ;ͭΓͪ
͵ͪͳͷͳͰͻͪͶͳͷͪ
ͺͼͰͫͫ͵ͼͳͽͷ
Ͷͬͷ
ͳ͵ͷ
ͳ͵Ͷͷ
͵ͫͪͶͽͷ
͵ͪͯͷͳΒ;ͷͷ
ͬͪͪͯͳΒ;ͷͷ
ͲͶͪͽͷ͆ͪͽͷͺͯͻ;Β;ͼͰͪͶͪͲͰͳͻͰͼ;ͻͼͳ͵ͬͪͶͳͽͰͽͰ
ͬͯͰ
ͺͪͳͺͪ͵̀ͪͺͪͯͺΓͪ͵ͪͽͰtͪΒͫͳͽͳͳΒͰͺͻͳͻͯͰͻͰͼ;ͻͼͰi͊ͫͲͳͻͷͪͽͯͪΒͰͰͰͻͭͳΒͪ
tͷͽͻͻͪͲͬΒͪi
ΒͪͼΒͰͲͪͽ̀ͪͺͪͯͺͯͻͱͪͬͪt;ͫͻͲͪͳͺͻͰͼͽͰͺΓͰΔͪ̓ͼͬͪͯ͊ͻͫͳΒͰi
͈ͰͽͻͬͳΕ-͈ͳͻΕͪͪ
ͼͽͻ 244–
͌ͺͼͽ;ͺ͵;͵ͽͻͶͰͻͰͼ;ͻͼͪ
ͺͼͰͫ;;Ͷͭ;ͳͷͪΒ;ͷΕͰͯͻͱͪͬͰ̀ͪͺͪͯͪͳΔͳͬͰ͵ͻͺ
ͻͪͳΒͰ
͌ͽͷͼͷͳͼͶ; ̺ͪͯͪͪ͑ͳͬͪ(Vandana Shiva) ͭͬͻͳ͵ͻͺͻͪͳΒͼ͵ͷͽͰͻͻͳͲͷ;
;Ͳͳͷͪ
Β;Εͳ Ͳͪ ͺͻͳͷΒͰͻ ͯΒͰͶͬͪΔͰ ͷ;ͶͽͳͪͳͪͶͳ ͻ;ͯͪͻͼ͵ͳ ͵ͻͺͻͪͳΒͪ ; ΒͰͯͷ ͺͶͪͳͼ͵ͷ
ͺͯͻ;Β; ́ͯͳΒͰ
͵ΒͰ ͼ; Ͱ͵ͼͺͶͪͽͳͼͪͶͰ ͫ͵ͼͳͽ ͺͽͻͰͫͪ Ͳͪ ͺͻͳͲͬͯΔ; ͪͶ;ͷͳͳΒͪ
͵Βͳ ͼͰ
͵ͻͳͼͽͳͲͪͺͻͳͲͬͯΔ;ͬΒͳͪͬͳͪ
͵ͪͳͶͳͷͰ͵ͳt͵͵ͪ-͵ͶͰi͋͵ͷͭͯͳͰΒͰͼͺͻͳ
ΒͰͰͽͪΒͰ͵Ͷ͵ͳͽͰͻͻͳͲͪͷ ͽͪ͵ͽΒͰ̺ͻͬͳͼ;ͯͲͪͽͬͻͳͻ;ͯͳ͵Ͱ͵Βͳͼ;͵ͽͪͷͳͳͻͪ
Ͷͳͺͻͳͻͯ;ͳͽͪ͵;ͭͻͱͪͬͪͶͳͲͯͻͪͬΓͰͳͱͳͬͽt͌ͳͽͪͬͪΔͰͬͯͳͻͰͼ;ͻͼͪ
;ͷͼ͵ͳͼͶͳ
ͬͬͪ ͳ ͬͯͽ͵ͪ
ͫͶͳ͵ ΒͰ ͽͰͻͻͳͲͷͪ ̀ͪ͵ͳͯͪΔͰ ͼͳͻͷͪͪ Ͳͪ ͺͻͳͼͽ;ͺ ͬͯͳ ͺͻͳͬͪͽͳͲͳͻͪΔͰͷ
ͬͯͯͳͼͽͻͳͫ;ͳΒͰͳͶͳͰͳΕͰΔͰͷͳͲͬͻͪͳͻͳΒͰ͵ͪ
ͽͪ͵ΌͰͻΒͰͽͰͻͻͳͲͪͷ͌Ͱ͵Ͷ͵ͷ͵
ͽͰ͵ͼͽ;ͻͪͽͬͪͲͪͬͯ;ͽͰͻͻͳͼͽͳͳͼ; ͼͪͷ ͳ͵ΒͳͼͰ ͼ͵ͻͳͬͪΒ; ;ͪͿͭͪͳͼͽͪͼ͵ͳͷͼͺͳΓͪͷͪ
͆Ͱ͵ͳͼͰ ͼ͵ͻͳͬͪΒ; ;͵ͻͺͻͪͳΒͼ͵ͳͷͯͬͻͪͪͷͪͲͪ ͼͪͼͽͪ͵ͰͳͳͲͪ ͺͻͪͬͳͶͪ ͼͶͫͯͰ ͽͻͭͬͳͰ
ͽͼ;ͳͺͼͽͪͬͳͶͳ8͇͋
͊ΒͰͬͰͻͪͷͰͻͳ͵ͳͼͺͻͪͲ;ͷͼͶͫͯΒͽͻͭͬͳͳ /"'5"
ͳ͊ͬͰ
ͪͷͰͻͳ͵ͳͺΒͪͼͼͶͫͯͰͽͻͭͬͳͰ '5""
͊͵ͻͳͬͪΒ;ͼͰͳͲͪͺͻͳͬͪͽͳͲͪͳΒͼ͵ͳ;ͬΒͰͽ͍ͪͅͅ-ͪͳ
͊ͬΒͰͽͼ͵Ͱ ͫͪ͵Ͱ ͊ͬΒͳͷ ͯͫͳΒͪΔͰͷ ͯͪ ͺͽͺͳͰ ͺͻͽ͵Ͷ ; ,ZPUV
ͺͻͰͯͼΒͰͯͳ͵ #VTI ͺͳΔͪ
Ͱ͵Ͷ͵ͳͽͰͻͻͳͲͪͷͪͯͷͭͳͷͲͪΒͰͯͳͪͷͪ͵ΒͳͷͪͭͶͫͪͶͲͪͽͺΓͰΔͰͳͽͰ͵ͪ͵ͺͻͳΒͰͽͳͯͪ
383
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͲͫͻͳͰͼͶͳͪͲͰͷΓͰ͌4FBUUMFVͼ;ͺͻͼͬΒͰͯͳͳͪͲͬͪͶͳ850͊ͬΒͰͽͼ͵ͷͽͰͻͻͳͼͽͳ͵ͷ
ͻͭͪͳͲͪͳΒͷͲͪͽͽΔͰͲͳͪͺͻͪͬͳͶͪͷͳͶͳΒ;ͳͷͪ;ͼ͵ͻͪΕ;Β;ͺͻͪͬͪͱͳͬͽͳͷͳͳͷ;ͷ
͈ͶͰͺͪͳͺͻͳͼͬͪΒͪΔͰͽ;ΌͰͭͯͳΒͰͶͪͯͻͪͭΒͰͳͻͰͼ;ͻͼͪͪͰͭͪͺͶͪͰͽͪ;͵ͻͳΒͰ;ͼ;ͼ;͵ͫͪͳ
ͼͪͷ͵ͻͳΒͰͽͰͻͻͳͲͷͪi 4IJWB
ͼͽͻ
̺ͳͯΒͰͶͳͼͷ
ͳΒ;ͬͳΒͰ͵ͬͳͯͳͷ
ͯͪͼͰ
ͪ͵tͪͻͪͺͼ͵ͳͺͻΓͰΕͪi
ͯͬͳΒͪͫͻͫͪ͵ͻͺͻͪ
ͳΒͪ͵ͪͿͽͰ͵ͪͼͽͻͪͽͰ͵ͭͻͰͼ;ͻͼ͈ͪͻͰͽͺͼͽͪͬΓͪͼͰͯͪ́ͻͪ͵ͻͪͼͺͶͪͱͰͼͪͺͻͰ͵ͼͬΒͰͽ
ͼ͵ͳͻͰͲͰͻͬͳͪͿͽͰ
ͪͯͪͼͰͭͽͬͼͬΒͰͽͼ͵ͳͻͰͲͰͻͬͳͪͿͽͰ
͵ͪͳͺͻͳͻͯͭͺͶͳͪ
ͪͶͪͲͳ
ͪͺͯͻ;Β;͊ͻͰͯΔͰ̸ͲͳΒͰͳ̹Ͷͳͼ͵ͭͳͼͽ͵ͪ
ͪͺͽͰͲ;ͯ̓ͪͼͺͳΒͼ͵ͭͷͻͪͯͅͰͯͳͽͰͻͪͪ
̀ͫͭͰͼͬͪͰͼ;ͷΔͰͲͪtͺͼͽΒͪΔͰͻ;ͱΒͪͲͪͷͪͼͬ;ͳͽͪͬͪΔͰi
͊ΒͰͯͳΔͰͰ̸ͷͰͻͳ
͵Ͱ̽ͻͱͪͬͰ ̸͊̽
ͼ;ͪͺͪͶͰ́ͻͪ͵͵ͪͯͳtͼͬͳͰͲͶͪi
ͫΒͪͬͳͶͰtͻͪͽͺͻͽͳͬͪͼͳΓͪi͵ͪ͵ͫͳ
;ͼͺͼͽͪͬͳͶͰtͯͰͷ͵ͻͪͽͼ͵ͳͫͻͪͲͪi͵ΒͳͫͳͽͻͰͫͪͶͯͪͼͶͳΒͰͯͰͼͽͪͶͰͯͻͱͪͬͰ̹Ͷͳͼ͵ͭͳͼͽ͵ͪ
̸͊̽ͼ;ͻ;ͰΔͰͷͻͰͱͳͷͪ͊ͪͯͪͷ͎ͪ;ͼͰͳͪͲͪͺͻͪͬͫͰͲͫͳΒͰͯͳͶͰͪͯͲͻͪͯͳͻͪ͵ͳͷͰ͵ͷ
ͼ͵ͳͷͻͰͼ;ͻͼͳͷͪ
ͪͪͿͽͷͺͼͰͫ
ͽͳͷΒͰͳͫͳͼͬͳͳΓ
͋ͪΒ1BY"NFSJDBOB ͺͻͰͯͼͽͪͬΓͪΒͰͼͰͪͻͳ;ͼͺͼͽͪͬΓͪΔͪͳͯͻ;ͭͳtͯͰͷ͵ͻͪͽͼ͵ͳͺͻͰͯͪ
͵ͪi̹ͪͶͳͼ͵ͷͳͼͽ͵;͏ͳΓΒͰ
͵ͪ͵ͳͺͳͰ;́ͲͬΒͰͽͪΒ;ͳͲͭͯͳͰ
ͪͺͯͪͲͳͬͷ͇ͫͬͪ
ͪͷͰͻͳ͵ͳ ͯͫͻͪͷͫͰͳ ͼͪͭͪ
ͯͪ ͼͰ ͻͰͪͶͳͲ;ΒͰ tͺͶͪ Ͳͪ ͯͻͱͪΔͰ ͭͶͫͪͶͰ ͺͻͰͷΕͳ ̸͊̽
Ͳͪ
ͼͺͻΒͰͪͬͪΔͰͪͼͽͪ͵ͪͰ͵Ͱͯͻ;ͭͰ
ͼ;ͺͪͻͳ͵ͰͼͳͶͰͳͲͪͼͽͬͪͻͪΔͰͷͰΌ;ͪͻͯͭͼͳͭ;ͻͼͭ;
ͼ͵Ͷͪͯ; ͼͪ ͪͷͰͻͳ͵ͳͷ ͪͰͶͳͷͪ ͳ ͳͽͰͻͰͼͳͷͪi ͇ͼͬͳ ͳͽͰͻͰͼ ͪͷͰͻͳ͵Ͱ ͼͺΓͰ ͺͶͳͽͳ͵Ͱ
ͯͼͳͼͰͪ͵ͽͻͶ;ͽͰͻͳͽͻͳΒͪͳͻͰͼ;ͻͼͪ̓ͪͯͪΒͰ;ͺͳͽͪΔ;̹Ͷͳͼ͵ͳͳͼͽ͵
ͻͪͲ;ͷΓͳͬ ΒͰͯͪͼͰ
ͺͼͰͫͪͳͽͰͻͰͼͯͼͳͪͼͽͻͪͽͰ͵ͲͪͰΔͰͻͰ;ͻͼͪͪͿͽͰ
͵ΒͰͪͽͷͺͯͻ;Β;ͳͷͪ;ͭͻ
ͷͳͷ͵Ͷͳͳͪͷͪ͌ͽͷͼͷͳͼͶ;ΕͰtͯͳͬͬͼ͵ͰͪͳͪͶͰ͵ͷͺͪͳΒͰi
͵ͪͽͼ;t͎ͪͶͳͫͪͻ
ͽi
t̾͵ͼ ͫͅͳͶi
t̹ͰͽͰͶi
ͳͷͪͽͳtͬͯͰΕ;;Ͷͭ;;;ͼͺͼͽͪͬͳͽͪ͵ͲͬͪͰͯͰͷ͵ͻͪͽͳΒͰi̽ͪ͵ͶͰ
͵ͷͺͪͳΒͰ ͯͳͻͰ͵ͽ;ͽͳ;ͪͭͰͺͶͳͽͳ͵ͰͳͬΒͼͽͻͪͽͰ͵ͰͺͻͳͶͳ͵ͰtͪͽͰͻͰ;i̸ͫͰͲͪͿͽͰ
ͼͽͬͪͻͰΔͰtͪͳͪͶͳͳͽͰͻͰͼͪiͳΒͰͷͭ;ΕͰ͇ͼͳͭ;ͻͪΔͰͺͼͽΒͪΔͪͪͿͽͰͫͳͶΒͰͬͪͱ;
͈ͻͬͷͼͬΒͰͽͼ͵ͷͻͪͽ;
̽ͻ;ͭͷͼͬΒͰͽͼ͵ͷͻͪͽ;
͵ͪͳ;ͻͪͽͬͳͷͪ͵Βͳͼ;ͼͰͬͯͳͶͳͪ͵Δͳ
ͳ
͵ΒͳΕͰͼͰΒ;ͬͳΒͰ͵ͬͯͳͽͳ͆ͪͿͽͪͳͷͪͬͰͶͳ͵ͬΒͲͪͰΔͰ͇ͪΒͰͷͭ;ΕͳͶͪͽͰ͵ͬͳͷͪ
ͫͻͯͬͳͷͪ
ͪͬͳͳͷͪ ͳ ͯͻ;ͭͳͷ ͽͰͳ͵ͳͷ ͼͻͰͯͼͽͬͳͷͪ ͻͪͽͬͪΔͪ tͺ͵ͻͰͽΓͳͬͼͽ ͷͯͰͻͭ
ͻͪͽͬͪΔͪi͇ͼͬͪΒͪΔͰͷ́ͻͪ͵ͪ
Ͳͪ͵ΒͳͼͰͼͷͪͽͻͪͯͪͳͷͪͪ͵ͳͬͰΕͰͲͪͶͳͰͪͿͽͰͯͳ͵ΒͰͼͰ
ͪͶͪͲͰ;͊ͪ;ͯͳΒͼ͵Β̸ͻͪͫͳΒͳ
̸͊̽ͼ;ͼͬΒ;ͬΒͼ͵;ͺͼͽͪͬͳͶͰt͵ͪͷ;ͪͼͬͰ͵Γ;ͰͼͬΒͰͽͼ͵Ͱ
ͽͳΒͰ͵ͬͰͪͿͽͰ
ͺͼͰͫͳͰͰ͵ΒͰͬͯͰ;̾;ͻͺ;ͳ;ͻͪͼͽ;ΕͰͭͼͺͯͪͻͼ͵ͰͯͻͱͪͬͰͪ́ͼͽ͵;–
̓ͳ;
́ͯͳΒ; ͳ ́ͼͽ; ̸ͲͳΒ; ͊ΒͰͯͳΔͰͰ ͼ; ̸ͷͰͻͳ͵Ͱ ̽ͻͱͪͬͰ Ͳͪ;ͲͰͶͰ ͵Γ;Ͱ ͺͶͱͪΒͰ
ͯͳΓͰͷͼͬͳΒͰͽͪ
̹ͯͪͶ͵ͪͪ
ͺͻͰ͵͌ͲͫͰ͵ͳͼͽͪͪͯ̓ͪͫ;Ͷͪͳͪ͠ͺͪͼ͵ͭͷͻͪi"ͯͼͰͺͽͰͷͫͻͪ
ΒͰͪͷͰͻͳ͵ͪͬͪΔͼ͵ͪͺͶͳͽͳ͵ͪtͺͼͽͪͶͪͫͰͲͫͲͳͻͪiͳ;ͼ͵Ͷͪͯ;ͼͪͷtͳͶͳͼͳͼͪͷͪͳͶͳͺͻ
ͽͳͬͪͼi(Engdahl, 2003
ͼͽͻ 17, 20, 79, 377).
̽ͪͫͳͼͰͼͽͬͪͻͳͶͪ͵ͽͻͶͪtͯͶͳͬͪiͻͰͼ;ͻͼͪ
ͰͺͯͪΒͰͺͻͺͪͭͪͯͪ͵ΒͪΕͰͼ͵ͻͳͬͪͽͳ
ͺΓͪ͵; ͻͰͼ;ͻͼͪ
ͭͬͻͰΕͳ tͪ;ͽͻͳͽͪͻͳͷ ͻͰͱͳͷͳͷͪi ͳ t;ͭͻͱͰͼͽͳ Γ;ͯͼ͵ͳ ͺͻͪͬͪi ;
Δͳͷͪ͆ͪͽͪΒͪͳͼͰͺͻͳͺͻͰͷͪtΒͪͬͷΔͰΔͰi͵ΒͰͼͰͰΕͰͼ;ͺͻͽͼͽͪͬΓͪͽͳͳͲͬΌͰΔ;;ͪͺͻͳ
ΒͰͯͳͼͺͶͪͳͻͪͳt;ͷͪͳͽͪͻͳͳͽͰͻͬͰͳΒͪi
ͺͪͳΒͳͲͬͰͯͰΒ͉ͪ͊͠;ͭͼͶͪͬͳΒ;
384
̸̹͉͏͇ ̸͈͇̺̺̻̓͐̾́ͣͶͫͪͶͳͰ͵ͷͼ͵ͳͻͪͽͳ;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰ
̸̸͎͉͉̺͌͆́͋͆̾́͆͋̾̾͆ͅ͏̸̸̸̸̸͎͉͎͉͇͍́̾͌͆́͋͆́̓͋͊͋͠ͅ
͇ͺͻͪͬͯͪΔͰͻͪͽͬͪͳͲt;ͷͪͳͽͪͻͳiͳtͰͽͳ͵ͳiͻͪͲͶͭͪͰͺͻͰͯͼͽͪͬΓͪͰ͵ͪ͵ͪͬͰ͵ͼ͵Ͷ;
ͲͳͬͳͽͰͽͪͰͭ ͺͼͽ
ͷͯͰͻͭͯͫͪ̓ͰͺͳΒͪCFMMVNJVTUVN
ͳͶͳtͺͻͪͬͰͯͭͻͪͽͪiͬͯͳͼͬΒͰ
ͺͻͳΒͰ͵ͶͳͲͫͳͫͶͳΒͼ͵ͳͬͻͰͷͰͪͳͼͽͪͻͳͳͷͺͰͻͳΒͪͶͳͺͻͰͽͰͲͳΒͪͅͰΌ;ͽͳͷ
ͪ͵̀ͪͶͳͬ
ͼ͵ͭͻͪͽͪͺͬͲͪͯͫͳΒͪͼͻͰͯͳΔͰͷΒͰͼͽ;ͺͶͳͽͳ͵ͳͷͻͪͼͺͻͪͬͪͷͪ
ͪͽͰͷͰΓͳͼͰͪͼͽͪͬ;ͯͪ
;͵Ͷͳ͵ΒͰͯͻͱͪͬͪͼ;ͰͪͼͪͰ͵ͷͪͭͻͰͼͳΒͷ͵Βͪͫͳ;ͭͻͲͳͶͪΔͰͽͰͻͳͽͻͳΒͪͶͳͳͽͰͭͻͳͽͰͽ
ͳͶͳ ͺͶͳͽͳ͵; ͰͲͪͬͳͼͼͽ
tͪ ͳͷͪ KVT BE CFMMVN ͺͻͪͬ ͯͪ Ͳͪͻͪͽͳ
i ͇ͬͪΒ ͽͻͪͯͳͳͪͶͳ
͵ͰͺͽtͺͻͪͬͰͯͭͻͪͽͪiͲͪͺͻͪͬͺͻͰͯͼͽͪͬΓͪtͫͪͪͶͳͲͪͳΒ;ͻͪͽͪiͳͼͶͪͬΓͰΔͰͻͪͽͪ͵ͪtͰͽͳ
͵ͭͼͻͰͯͼͽͬͪi͵ΒͰtͷͯͰͻͪ ͺͶͳͽͳ͵ͪͷͳͼͪͳͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪͪͳͪͶͳͯͻͱͪͬͪ
ͯͶ;ͯͫͪ;Β;i )BSEU/FHSJ
ͼͽͻ 24).
́ͺͪ͵
ͯͳtͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰi
ͰͷΕͰͳͰͳͷͺͰͻͳΒͪͶͻͳΒͰͽͳͼͪͰ
ͺͻͳͬͪͽͪ
͵ͰͺͽCFMMVNJVTUVN
ͯͼͬΌͰΔͪͻͪͽͬͪͳͲtͰͽͳ͵ͳiͳt;ͷͪͳͽͪͻͳiͻͪͲͶͭͪ
͋ͪ͵ ΒͰ ͳ ͼͬΒͰͬͻͰͷͰ ͪͷͰͻͳ͵ͳ ͺͻͰͯͼΒͰͯͳ͵ ͉;ͲͬͰͶͽ 5IFPEPSF 3PPTFWFMU
ͭͬͻͰΕͳ
;ͷͪͳͽͪͻͳͷ Ͱͽͳ͵ͳͷ ͷͽͳͬͳͷͪ ͻͪͽͪ
ͳͼͽͪ͵ͪ ͯͪ tͯ ͼͬͳ ͻͪͽͬͪ
ͪΒͺͻͪͬͳͳΒͳ ΒͰ ͻͪͽ ͼͪ
ͯͳͬΓͪͳͷͪi
ΒͰͻͼͰͽͳͷͰ;ͽͰͷͰΓ;ΒͰͬͶͪͼͽtͯͷͳͪͽͳͼͬͰͽͼ͵ͳͻͪͼͪi̓ͪͯͪͼ;ͼͽͬͪͻͳͶͳͽͪΒ
tͪΒͺͻͪͬͳͳΒͳiͻͪͽͪͯ́ͯͳΒͪͳͷͪ
ͳͲͽͳt;ͷͪͳͽͪͻͳͷͽͳͬͪi̸͊̽ͼ; ͽͳͶͰͯͪΓͰ
́ͲͬͰͶͰ ͼ;
t; ͳͽͰͻͰͼ; ͳͬͳͶͳͲͪͳΒͰ
ͬͰͪͼͽͬͪ ͳ ͼͶͫͯͰi
ͳͽͰͻͬͰͳΒ; ͪ ̓;ͫͳ
ͭͯͳͰ̓ͪͯͪΒͰ;ͪͬͪͼ͵ΒͶ;ͳͰ͵ͼͺͶͯͳͻͪͪͷͰͻͳ͵ͳͫͻͯtͅͰΒi
͑ͺͪͳͼ;ͯͫͪͳͬͪͶͳ
ͺͽ;ͱͫ;ͳͺͻͰͯͶͪͭͪͶͳͰͲͪͬͳͼ;͵ͷͳͼͳΒ;͵ΒͪͫͳͳͼͽͻͪͱͳͶͪͺͻͪͬͰ;Ͳͻ͵ͰͰ͵ͼͺͶͲͳΒͰ
ͷͰΌ;ͽͳͷ
t̸ͷͰͻͳ͵ͪͳͷͪͳΒͰͫͳͶͳͪ͵ͻͪΒ ͺͪͷͰͽͳͯͪͺͻͺ;ͼͽͰͪͼ;iͳ– ͻͪͽΒͰͽͺͰ͋ͪ͵ͼͰ
ͰͽͼͶͳͯͰͼͳͶͳ;ͼͶ;ͪΒ;͉ͪͪ͵ ͉ͰΓͳΕ
ͼͽͻ 64).
̓ͪͯͪͼͰͳͲͪͫͰͻͰͳΓ
ͯͪͬͻͳΒͰͯͳͳͪͺͻ;͵ͪ͵Β;ΒͰͲͪͭͬͪͻͪͪͅ͵ͳΒͪͬͰͶͳ /JDDPMP.Bc-
IJBWFMMJ
GJOJTTBODJGJDBUNFEJB
͈ͻͰͯͼΒͰͯͳ͵ͅͰ͵ͳͶͳ 8JMMJBN.D,JOMFZ
ͺͻͪͬͯͪΒͰͪͷͰͻͳ͵ͳͳͷͺͰͻͳΒͪͶͳͲͪͷͰͽͳ͵ͳͷ
ͻͪͲͶͲͳͷͪẗ́ͪͽͳͶͳͼͷͼͰͻ;ͱΒͪͼͪͷͼͶ;ͪΒ;ΕͳͪͶͭͰͬͰͼͽͳͳͻͪͯͳͳͼͺ;ΔͪͬͪΔͪͬͳͼ
͵ͳ ͺͽͳ ͳ ͷͻͪͶͳ ͫͪͬͰͲͪi ̀ͪͽͳͷ ΒͰ ͼͶͳΒͰͯͳͶ ͼͬͪΒͪΔͰ ͍ͳͶͳͺͳͪ
ͽ ΕͰ ͪͷͰͻͳ͵ͳ
ͺͻͰͯͼΒͰͯͳ͵ ͺͰͽ ͺͻͪͬͯͪͽͳ ͳͲ Ͱͽͳ͵ͳ ͳ ͳͬͳͶͳͲͪͳΒͼ͵ͳ ͻͪͲͶͭͪ tͅͳ ͳͼͺ;Δͪͬͪͷ ͬͳͰ
ͷͻͪͶͰͫͪͬͰͲͰ
͵ΒͰͼ;ͪͷͺͻͳͺͪͶͰͳͲͪ͵ΒͰͳΒͰͺͽͻͰͫͪͫͳͶͳΒͳͺͻͳͼͽͪͪ͵ͅͳͳͼͺ;Δͪ
ͬͪͷͼͬΒ;ͯ;ͱͼͽͺͻͰͷͪΔͳͷͪ
ͺͽͪͼΒͰ̹ͭͺͻͼͬͰͽͶͳͯͪͬͳͯͳͷͼͬΒ;ͯ;ͱͼͽ
;Ͳͺͻͳ
ͼͽͪͪ͵ͪͰͼͺͼͽͬͰͰͼͪͬͰͼͽͳ
;ͲͯͫͻͰΔͰͳͬͳͶͳͲͪͳΒͰi ͐ͷͼ͵ͳ
ͼͽͻ100, 101).
ͭͅͳ ͳͽͰͶͰ͵ͽ;ͪͶͳ ͼ; ͺͻͳͼͽͪͶͳͰ ͳͲͬΌͰΔͪ t;ͷͪͳͽͪͻͳ ͳͽͰͻͬͰͳΒͪi ͳͲ tͰͽͳ
͵ͳiͻͪͲͶͭͪ
͎ͪͬͰͶ 7ÃDMBW)BWFM
ͳͼͽͳͰͯͪͻͪͽͺͻͽͳ͉ͬ͊͠;ͭͼͶͪͬͳΒͰtͼͽͪͬΓͪΓ;ͯͼ͵ͪͺͻͪͬͪͳͲͪͯͺͻͪ
ͬͪͯͻͱͪͬͰ͊ͪͬͰͲ͉ͪͰͺ;ͫͶͳ͵ͪ͠;ͭͼͶͪͬͳΒͪΒͰͫͳͶͪͪͺͪͯ;ͽͪͯͼͽͻͪͰͪͶͳΒͪͼͰͫͰͲͷͪͯͪͽͪ͌͆
͋ͼͰͳΒͰͯͭͯͳͶͰͯͭͬͻ
͵ͪͪ͵ͽͪͭͻͰͼͳΒͰͳͶͳͳͲͰͺͽͬͪΔͪͷͰΌ;ͪͻͯͭͺͻͪͬͪ͋
ͼͰͯͭͯͳͶ
ͪͺͻͽͳͬ
ͳͲͺͽͬͪΔͪͺͻͪͬͪ
;ͳͷͰͺͻͪͬͪ͵ΒͰͯͶͪͲͳͳͲͪͯͭͺͻͪͬͪ͵ΒͳͷͼͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͽͳͽͳͼ;ͬͰͻͰͳͽͰͽͯͻͱͪͬͰ̸ͶͳΒͪͼͪΒͰͯͰͶͬͪͶͪͪͼͬ;ͺͽͬͪΔͪΓ;ͯͼ͵ͳͺͻͪͬͪi )BWFM
͋ͪ͵ͷͳͼͶͳͳ̺ͶͰͻ .JDIBFM8BM[FS
͵ΒͳͼͰͭͯͳͰͲͪͶͪͭͪͲͪͫͷͫͪͻͯͬͪΔͰ͊ͻͫͳ
ΒͰ
ͪ͵ΒͳΒͰΒ;ͪͯͫͳͺͪͼͳͯ͵ͽͻͪͽ͉Ͱ͵ͽͻͪͽͪ͌ͳͬͰͻͲͳͽͰͽͪ;̹Ͱͭͻͪͯ;
̺ͶͰͻͳͼͽͳͰͯͪͼ;t;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰi;ͼͽͬͪͻͳtͰͽͳ͵ͳͰͺͯͰi;ͬͳΒͰ͵t͵ͪͯ
ͭͯͼ;ͼͬͳͻͰͺͼͽͳͺͪͽΔͪͯͬͰͯͰͳͯ͵ͻͪΒΔͳͭͻͪͳͪ
ͳ͵ͪͯͼͰͳͳͯͪͶ͵ͪͶͰͬͶͪͼͽͳͳͼ;
ͼͺͼͫͰ ͯͪͳ͵ͪΒ;i ̺ͶͲͰͻ
ͼͽͻ
͆ͪͬͰΕͰͷͳͯͳͳͲΔͰͭͬͭͽͰ͵ͼͽ͈ͪͶͳͽͳ͵ͪ
ͳͷͻͪͶͪ̓ͼͬ;
;͵ΒͰͷ͵ͪͱͰt̽͵ͬͺͳͰͷ
̸͇͆͋ͫͷͫͪͻͯͬͪΔͰ͠;ͭͼͶͪͬͳΒͰͼͰͪͼͽͪͬ
Γͪ
ͪͪͼͽͪͬΓͪͼͰͳͼͻͺͼ͵;ͳͽͪͬͪΔͰ͵ͼͬͪͻͼ͵ͭͯͻ;ͽͬͪ̽ͪ
ͼͻͺͼ͵ͳͺͯͷͻͪΒͰͫͳͽͳ
ͺͶͪͳͻͪͺͻͰͰͭͽΒͰͫͷͫͪͻͯͬͪΔͰͺͰͶ
Ͷͭͳͼͽͳ͵ͳͺ͵ͻͰͽͳͰͽͻͯͰͼͰͽͳΓͪͯͪͬΒͳ͵ͪ
ͼ;ͰͳͲͷͰͻ ͼͶͱͰͳ͌Ͱ͵ͳͷͯͶͬͳͷͪ ̓ͼͬͪ ͼ;ͻͬͪͻͰͪͶͼͽͰͽͳ͵ͭͳΕͰΔͪͬͰΕΒͰ
ͫͳͶͪͬͳͯΓͳͬͪͺͻͰͰͭͽΒͰͯͰͽͪͯͶ;͵ͪͯͪͼͰ͊ͻͫͳͭͪΌͪΒ;ͻͪ͵ͰͽͪͷͪͳͺͪͷͰͽͳͷͫͷͫͪͷͪ
̸͵ ͼͰ ;ͲͷͰ ; ͫͲͳͻ ͼͻͺͼ͵ͳ ͯͼͳΒͰ ͳͲ ̹ͼͰ
ͷͫͳͶͳͲͪͳΒͪ ͬΒͳ͵ͪ ͪ ͭͻͪͳͳ ͼͪ ̓ͼͬͷ
ͳͲͫͰͭͶͳͰ͵ΒͰͼ;ͬͰΕͪͺ;ͽ;
ͬΒͪͳͽͰͻͬͰͳΒͪͷͳͳͲͭͶͰͯͪ͵ͪͺͽͺ;ͺͻͪͬͯͪͪ
ͪ͵ͫͪͬͰ
Ͳͪi2
͈ͻͰͯͬͳ
ͫͳͶΒͰͳͯͻ;ͭͳtͳͽͰͶͰ͵ͽ;ͪͶͪͪi͵Βͳ ͼ;ͳͲͻͪͲͶͳͳͽͳ
ͪͪΒͰΕͰtͰͽͳ͵ͳ
ͻͪͲͶͭͪi
ͳͼͳͼͽͳͻͪͶͳͪͫͷͫͪͻͯͬͪΔ;͊ͻͫͳΒͰ– ̻ͳͽͰͻ̻ͻͪͼ
͠ͳͻͭͰ͎ͪͫͰͻͷͪͼ
͊;Ͳͪ̀ͽͪͭ
̾ͯͭͪͻͅͻͰ
̸ͯͻͰ̻Ͷͳ͵ͼͷͪ
̸ͻͳ̈́Ͱͬͳ
͋ͻͰΕͳͺ;ͽ;99ͬͳΒͰ͵;ΒͰ͊ͻͫͳΒͪͫͷͫͪͻͯͬͪͪͪ͌ͼ͵ͻͼ– ͺͻͬͳͺ;ͽͪ͵ͪͽͶͳ͵ͳ͌ͼ͵ͻͼ
ͪͺͻͳͶͪ
ͯͼͽͻͪͰ͆ͳΒͰͷͪͪ
ͯͻ;ͭͳͺ;ͽͪͺͻͪͬͼͶͪͬͳ͌ͼ͵ͻͼ
ͪͺͻͳͶͪ
ͯͼͽͻͪͰ
tͼͪͬͰͲͳ͵ͳͪͬͳͪ͵Βͳͼ;ͪͷͰͻͪͬͪͶͳͯͪͲͪͯͪΒ;ͯͶ;;Β;Εͳ;ͯͪͻͪ͵;ͺͪͳͷͻͰͱͳͷ;i
ͳ
ͽͻͰΕͳͺ;ͽͭͯͳͰͪ;ͼ͵ͻΔͰͺͻͪͲͳ͵Ͱt͑ͽͪͲͪͰͫͷͫͰͪ͊ͻͫͳΒ;Ͳͪ͌ͼ͵ͻͼͺͽͻͰΕͳ
ͺ;ͽ;ͬͷ>XX – ̹̓@ ͼͽͶͰΕ; ͑ͽͪΕͰͬͳͭͼͺͯͪͻͳͼͬͰͽͪͯͪͺͼͽͳͭ;ͫͷͫͪͻͯͬͪΔͰͷ
ͼͻͺͼ͵ͭͪͻ͎ͯͪͪͯͪͻͳͼͽͬͭ;ͼ͵ͻͼ;Εͪ ͆ͳΒͰͶͳͽͺ͵;ͪΒͯͪ ͼͰΒͰͯͪͷͪͶͳͪͻͯͼͪͽͻͰ
ͯͪͷ;ͼͰͯ;ͲͷͰͺͼͶͰͯΔͪͬͰͻͪͳͪͯͪ ͆ͳΒͰͶͳͽ;ͫͳΒͪΔͰͬͰͻͰ
Ͳͪͺͻͪͬ
ͺͰͽͪ͵ͼ;ͷͻͪ͵ͪͲͪͺͪͯ
ͰͳͬͶͳͲͪͳΒͰͳͻͳΕͪͼ͵ͰͫͪͽͳͰ ̀ͪͳͶͳͽͯͪΕͰͲͶ
ͪͼͳΓͰͳͺͻͰͬͪͻͪ
ͳͺͪ͵ͬͶͪͯͪͽͳ
ͼͬͰͽͷ ͈ͻͳͼ;ͼͽͬ;ΒͰͷͶͳͷͳͽ͵ͪΒͺͻͺͪͼͽͳͼͶͫͯͪͻͼ͵ͭͳͯͰͷ͵ͻͪͽͼ͵ͭͯ;ͪ ̾ͬͻͺͰ
ͳͼͬͰͽͪi ͋ͻ͵;Γͪ
ͼͽͻ71, 72).
̹ͷͫͪͻͯͬͪΔͰ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵ͰΒͰͽͻͪΒͪͶͯͪͬͭ;ͼͽͪͯͼͰͺͽͰͷͫͻͪͭͯͳͰ
ͪ
ͫͷͫͪͻͯͬͪΔͰ͉͊͠;ͭͼͶͪͬͳΒͰͯͷͪͻͽͪͯΒ;ͪͭͯͳͰ
͌ ͫͷͫͪͻͯͬͪΔ; ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ ;ͰͼͽͬͬͪͶ ΒͰ ͫͻͫͰͳ ͪͬͳͪ
ͯͬͪ ͪͷͰͻͳ͵ͪ
ͼͪͪͪͬͳͪ
ΒͰͯͪͫͻͳͽͪͼ͵ͳͼͪͪͬͳͪ́ͲͬͰͯͰΒͰͫͻͫͰͳͶͰͽͬͪͳͳͲͬͰͯͰͳͼ;
;ͯͪͻͳͪͬΒͳͳͳͬͳͶͳͳΓͰ̹ͬͪͪͰΒͰͽͪͰ͵ͼͺͶͲͳͬͪͳͲͪͬͳ-ͫͷͫͳ
ͻͪ͵Ͱ
ͽͪ
͵ͪͼͰͽͳͫͷͫͳ
ͫͷͫͳͼͶͪͼͰͻͼ͵ͳͷͳ̺͋ͪͬΌͰΔͰͷ
ͽͺͬͼ͵ͳ;ͯͪͻͪ
͵ͻͼͽͪͻͰΕͳͻͪ͵Ͱͽͪ
tͽͷͪͪͬ͵i ̺Ͷͪ
͊ͪͬͳΕ
ͼͽͻ 82).
2
̽ͼͽ;ͺͪhttpwww.pecat.co.rs/2010/06/majkl-volcer-ples-sa-vukovima/ ͺͻͳͼͽ;ͺΓͰ10. 2017.
386
̸̹͉͏͇ ̸͈͇̺̺̻̓͐̾́ͣͶͫͪͶͳͰ͵ͷͼ͵ͳͻͪͽͳ;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰ
͌ͫͷͫͪͻͯͬͪΔ;͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱ͵ͻͳͽͰͪΒͰͷ;ͳͳΒͪͼͪͼͳͻͷͪͰͳͷ;ͻͪͳΒ;ͷͷ
͆ͪͬΒͰͺͶͱͪΒͰͳͳͬͳͶͰͳΓͰͬͰ͊ͻͫͪ;̹ͳ͎ ͳͼͺͪΓͰΒͰͺͻͰ͵ͲͻͪͼͪͼͳͻͷͪͰ
ͳͷ;ͻͪͳΒ;ͷͷ
ͪͯͽͭͪͺͻͰ͵ͽͳͺͻΒͰ͵ͽͳͶͪͼͪͷͪͯͬͳΒͰͶ͵ͪͳΒͰ– ͎ͪΘͳΕͰͳ͎ͪ
͈ͳΒͰͼͪ͵
̸͇͌͆͋ͪͭͻͰͼͳΒͳ͉ͪ͊͠;ͭͼͶͪͬͳΒ;;ͰͼͽͬͬͪͶͰ ͼ; ͬΒͰͼͪͭͰ̸͊̽
̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰ
͢Ͱͷͪ͵Ͱ
͍ͻͪ;ͼ͵Ͱ
́ͽͪͶͳΒͰ
͑ͺͪͳΒͰ
͈ͻͽ;ͭͪͶͪ
̈́;͵ͼͰͷͫ;ͻͭͪ
̹ͰͶͭͳΒͰ
͎ͶͪͯͳΒͰ
̽ͪͼ͵Ͱ
͆ͻͬͰ͵Ͱ
́ͼͶͪͯͪ
͈Γͼ͵Ͱ
͐Ͱ͵Ͱ
ͪͅΌͪͻͼ͵Ͱ
͋;ͻͼ͵Ͱ
̻ͻ͵Ͱ
̓ͪͪͯͰ͈ͷͭͶͰͼ;ͳͷͳͯͻͱͪͬͰ
ͺͻͳͯͻ;ͱͰͰ ̸͇͆͋-; ͎ͻͬͪͽͼ͵ͪ
͊ͶͬͰͳΒͪ
ͪͅ͵ͰͯͳΒͪ
̹ͼͪ ͳ ͎ͰͻͰͭͬͳͪ
̸ͶͫͪͳΒͪ
͉;ͷ;ͳΒͪ
̹;ͭͪͻͼ͵ͪ
͊Ͷͬͪ͵ͪt̀ͰͷΓͰ͵ΒͰͼ;ͪͼͰͺͼͻͰͯͪͺͪͶͰͫͳͶͰͼ;ͺ;ͽͪͬͰΕͰͯ
͊ͻͫͳΒͰ
ͳͷͪͶͰͼ;ͺ;ͽͪͫͻΒͳΒͰͼͽͪͬͳͽͬͳͫͳͶͰͺ;ͽͪͫͭͪͽͳΒͰ ͽΒͼͪͬͰΕͳͷͪͳ
ͪͶͳͷͯͽ͵ͷ
̹ͳΒͰͽ
ͯͪͺ͈ͪͯͪͰͻͼͳΒ͎ͪͪͪͪͰͶͪͯ;
ͬͰͻͬͪͽͪΒͰͻͪͬͺͻͪͬͳΒͳ
ͻ;ͱͪͳͼ;͵ͫͳ͵ͪͯͪͬͳΌͰ;ͳͼͽͻͳΒͳi ̸ͽͳΕ
ͼͽͻ 204).
͉ͪͲͻͰΒͰͳ;ͳͽͰͼͰͯͪͷͳͯ;ͼͽͻͳΒͼ͵ͳͳͺͻͳͬͻͰͯͳͫΒͰ͵ͪͽͪ
ͰͰͻͭͰͽͼ͵ͳͺͼ
ͽͻΒͰΔͪ
ͷͼͽͬͪ
ͻͪͯͳͳ̺͋ͻͰͺͰͽͳͽͻͪ
͵ͷͺ;ͽͰͬͪ
͵ͷͺͻ;ͭͪ
͇ͽͰΕͰΒͰͫͶͳͪ
ͯͷͬͪ ͲͯͻͪͬΓͪ
ͯΒͰͳΒͳͬͻͽͳΕͪ
ͼͬͳͳͼͻͰͯΔͳ
͵Ͷͪ
ͷͪͪͼͽͳͻͪͳͻ͵ͪͬͪ
͋ͪ͵ΌͰ
;ͫͷͫͪͻͯͬͪΔ;ΒͰͳͲͬͻͰͳͪͺͪͯͪͽͰͻͳͽͻͳΒ;ͼͽͻͪͰͯͻͱͪͬͰ– ͪͷͫͪͼͪͯͰ̓ͳͰ
;̹Ͱͭͻͪͯ;
̹ͷͫͪͻͯͬͪͳͼ;ͳͭͪΌͪͳͬΒͳͳͳͬͳͶͳͳΓͰͬͳ
͵ͪͳͲͪͽͳΕͰͰͲͰͪͳͪͶͳ
ͺͪͻ͵ͬͳ ̓ͺͪͳ͵
͋ͪͻͪ
͑ͪͻ-ͺͶͪͳͪ
ͻͰͲͰͻͬͪͽ ͺͻͳͻͯͰ ̻ͪͲͳͷͰͼͽͪ
ͺͪͻ͵ ͺͻͳͻͯͰ ͈ͪͶͳΕ
ͅͳͻ;Ͱ
̺ͻͪ͵ͰͺͶͪͳͰ
ͺͯͻ;Β͇ͪͬͪͻͼ͵-͵ͪͫͶͪͻͼ͵Ͱ͵Ͷͳͼ;ͻͰ
̽ͳͬͳͫͪͻͪ
ͺͶͪͳ͉ͪ;ͯ
ͳ͵ ͳ ͪ͠ͼͽͻͰͫͪ
ͷͪͪͼͽͳͻͳ ̻ͻͪͪͳͪ
͈ͰΕ͵ͪ ͺͪͽͻͳΒͪͻͳΒͪ
̿ͳͪ
ͻ͵ͬͰ ͊ͬ ͆ͳ͵ͶͰ ͳ ͊ͬ
̹ͭͻͯͳͰ͵ͯ̓;ͻ;ͷͶͳΒͰ
̾ͽ-ͼͰͶ;͊ͳͻͭΒ;
̸Ͳͽͪͻ͈ͪͪͰͬ
͉ͪͿͳͰͻͳΒ͈ͪͪͰͬ
͉ͪͽͪͽͰͽͪͼͰͺͻΒͰΔ;ΒͰͪͷͳͶͳΒͪͻͯͳͯͶͪͻͪ
ͽΒͰͭͻͷͪͳͲͼͲͪΒͰͯ;ͷͪͶ;ͲͰͷΓ;;
ͻͪͲͬΒ;̹ͳΒͰͽͺͻͪͬͳ– Ͱ͵ͷͼ͵ͳͲͶͳ.
͌ͫͷͫͪͻͯͬͪΔ;͉͊͠;ͭͼͶͪͬͳΒͰͺͭͳ;ͶΒͰͬΒͳ͵ͪ
ͺͶͳͪΒͪ¢ ͺͻͰͷͪͺͯͪͳͷͪ
͊ͪͬͰͲͰ ͬͶͪͯͰ ͉͊͠, 1. ͺͻͳͺͪͯͳ͵ͪ ̺Βͼ͵Ͱ ͠;ͭͼͶͪͬͳΒͰ ͳ ͈͌ͅ-ͪ ͊ͻͫͳΒͰ ͼͽͻͪͯͪͶͳ ͼ; ͽ͵ͷ
̸͇͆͋-ͪͭͻͰͼͳΒͰ ͪ ͠;ͭͼͶͪͬͳΒ; ͭͯͳͰ ͌ ͬͪΒ ͫͻΒ ;ͻͪ;ͪͽͳ ͼ; ͳ ͺͻͳͺͪͯͳͳ ͈͌ͅ-ͪ
͊ͻͫͳΒͰͳ̺͠͵Βͳͼ;ͼͽͻͪͯͪͶͳ;ͫͻͫͪͷͪͼͪͪͶͫͪͼ͵ͳͷͽͰͻͻͳͼͽͳͷͪͯͿͰͫͻ;ͪͻͪͯͷͪͻͽͪ
ͺͽΒͰͽͫͳͶͪͫΒͰ͵ͽͳͬͺͻͳͺͻͰͷͪͲͪͪͭͻͰͼͳΒ;ͲͰͷͪΓͪ͊ͰͬͰͻͪͽͶͪͽͼ͵ͰͪͶͳΒͪͼͰ͋ͪ͵ΌͰ
;
ͽͪΒͫͻΒΒͰ;ͻͪ;ͪͽͳͺͻͳͺͪͯͳ͵̺ͪ͠ͳ͈͌ͅ-ͪ͊ͻͫͳΒͰ͵Βͳͼ;
ͺͻͰͷͪͻͷͪͷͪͷͰΌ;ͪͻͯͭ
ͺͻͪͬͪ
ͺͻͭͶͪͰͳͲͪͰͼͽͪͶͰ ̹;ͶͪͽͬͳΕ
͵ͳͬͳͶͪ
ͪ͵ͼͫͪΒͰͻͪΔͰ
͉ͪͲͪͻͪΔͰͷͳ;ͳͽͪͬͪΔͰͷͳͯ;ͼͽͻͳΒͼ͵ͳͳͺͻͳͲͬͯͳ͵ͪͺͪͳͽͰͽͪ
ͺͻͰ͵ͼͫͪ
ΒͰͼͽͪͶͫͰͲͺͼͶͪ
ͪ
ͷͳͶͳͪͫͰͲͳͲͬͻͪͷͪͽͰͻͳΒͪͶͰͰͭͲͳͼͽͰͳΒͰ
͇ͯͺͼΓͰͯͳͪͫͷͫͪͻͯͬͪΔ͉ͪ͊͠;ͭͼͶͪͬͳΒͰ;ͷͻͶͪͼ;ͽͪͶͳΒͪͼ͵ͪͬΒͳ͵ͪ
ͪΒͰͽͰ͵
ͫΓͰͶͯͷͪͶͳͭͳͫΓͰΔͪ ̓ͻͰͷͰͬͳΕ
ͼͽͻ
387
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̀ͪͷͶͳ͵Ͷͳ͵͊ͻͫͪ ;ͷͳͻͰͭͯͳΔͰ ͯͺͼΓͰͯͳͪͫͷͫͪͻͯͬͪΔͪ ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱ
ͳ͉͊͠;ͭͼͶͪͬͳΒͰ
ͼͳͻͷͪͰͳͷ;ͻͪͳΒ;ͷͷ ͆ͪͻͪͬ
ͰͲͪͷ
ͪͶͳΒͰͽͼͳͭ;ͻ
ͬͰͶͳ͵ͪͫͻΒ͵ͪ 3.
͑ͺͪͼ͵ͳ͵ͪͺͰͽͪͪͅͻͽͳͯͰͶ͎ͪͲΒͰͳͼͽͳͪͯͪͼ;ͭͶͪͬͳͪͻͰͯͫͯͪͬͳͫͷͫͪͻͯͬͪΔͪ
ͫͳͶͳͪͷͰͻͳ͵ͳͭͰͰͻͪͶͳt͇ͳ;ͳͽͪͬͪΒ;ͲͰͷΓ;
ͫͷͫͪͻͯ;Β;ΒͰͬͳͷͺͻΒͰ͵ͽͳͶͳͷͪ
ͫΒͳͷ
ͽͻͬͳͷͪ
ͺͬͻͳͼ͵ͳͷͷͳͪͷͪͫͪͪͳͷͳͲͺͪͯͫͻͪͪ
ͫͷͫͪͷͪ͵ΒͰͼͪͯͻͱͰ;ͻͪͳΒ;ͷ
ͻͳ
ͪͺͪͶͷ
ͼͽͰͻͳͶͳͲͳͻͪΒ;Εͳͷ͵Ͱͷͳ͵ͪͶͳΒͪͷͪ
ͺͻͳͪΒ;ͽͻͬͪ;ͼΒͰͬͰͳ͵ͻͳͼͽͰͼͬͪ͵ͪ͵ͬͻ;ͱΒͰ
͵ΒͰͷͪ͵ͳͷͳΒͳͽͪͰͲͪͷ͊ΒͰͬͰͻ-̸ͷͰͻͳ͵ͪͳͳͰΒͰͯͯͪΒͬͰΕͳͫͪͻͫͪͻ
ͼͽͪͬͪ͵ΒͰͼͰ;ͺΕͰͷͱͰͲͪͷͳͼͶͳͽͳͺͻͽͳͬͬΒͰͪͼͽͬͪi 7MBKLJ
ͼͽͻ 218).
̹ͳ ΒͰ ͽ ͻͪͽͳͲͶͳ
ΒͰͻ ͼͰ ; ͫͷͫͪͻͯͬͪΔ; ͽͰͼͽͳͻͪͶ ͯΒͰͶͬͪΔͰ ͻ;ͱΒͪ ͪ ͳͬͳͶ
ͼͽͪͬͳͽͬ
͉ͪͽ;ͫͳͬΒ͠;ͭͼͶͪͬͳΒͳͳͫͳͬΒ̹ͼͳͳ͎ͰͻͰͭͬͳͳΒͰͲͪͺͻͪͬͫͳͻͪͽͺͻͽͳͬ͠;ͭͼ
ͶͪͬͳΒͰ
ͻͪͽ ͵Βͳ ΒͰ ͼͽͬͪͻͰ ͲͪͬͪΓ;Β;Εͳ ͪͳͪͶͳͼͽͳ͵ͳͷ ͳ ͼͰͰͼͳͳͼͽͳ͵ͳͷ ͼͪͭͪͷͪ
tͳͲ;ͽͻͪi̸Ͷͳ
ͫͰͲͽͳΒͰΔͪ
ͬΓͰͳͳͽͰͻͰͼͪtͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰi
ͽͭͻͪͽͪͰͫͳͳͫͳͶ
̓ͪͽΒͰͪͫͻ;ͽͪͶͪͪͳͲͪ;ͼͽͪͬͳͶͪͻͪͽ
ͳͼͽͽͪ͵ΒͰͽͪΒͻͪͽ ͷͭͶͪͳͼͺͻͳΒͰͳͽͳ
ͪͶͳͽͳΒͰ
ͫͳΔͰͳͼͽͳͼ͵ͳͭͰͺͶͳͽͳ͵ͳͳΓ͊ͽͬͪͻͳͳΓͳΒͰͫͳͶͪͫͻͳͭͪͲͪtͺ;ͪͼͽͬi;̹ͼͳͳ
͎ͰͻͰͭͬͳͳ
ͳͶͳͲͪ͵ͼͬͼ͵Ͱ̸ͶͫͪͰ;͉͊͠;ͭͼͶͪͬͳΒͳ
ͰͭͼͻͫͳΒͪͼ͵ͺͻͽͳͬΓͰΔͰͳͼͺ;ΔͰ
Δ; ;Ͷͽͳͷͪͽͳͬͳ ͰͶͳͫͰͻͪͶͳ ͼͳΒͪͶͳ ͳ Ͱ͵ͷͼ͵ͳ ͻͰͿͻͷͳ ̸ͷͰͻͳ͵ͳ ͯͻͱͪͬͳ
Ϳ;͵ͳͰͻ͆ͰͶͼ͊ͽͻͫͻͳΘ͋ͪͶͫͽ***ͳͼͽͳͪΒͰͯͪͻͪͽ̸͇͆͋ͺͻͽͳͬ͊ͻͫͳΒͰͳΒͰͫͳͺͼ
ΓͰͯͳͪtͫͻͳͭͰͲ̸ͪͶͫͪͰi
ͰͭͳΔͰͳͰͯͪt͊ͻͫͳΒͪͳΒͰͼͺͻͬͰͶͪͽͻͪͱͰͰͼͳΒͪͶͰͳͰ͵
ͷͼ͵ͰͻͰͿͻͷͰi͊ͻͫͳΒͪΒͰͺͻͰͯͼͽͪͬΓͪͶͪtͺͼͶͰͯΔͳ;ͭͪ̾ͬͻͺͰ͵ΒͳͼͰͳΒͰͺͬͳͬͪͰ
ͶͳͫͰͻͪͶͳͷͺͻͭͻͪͷͳͷͪͺͯ;ͺͻͪͬͷ̸͊̽iͳͲͪͽΒͰͳΓͳͫͳͯͪͽtͷͻͪͫͳͽͳ;͵ͶΔͰi
(͈Ͷͳͽͳ͵ͪ, 2006).
̺ͰͷͪͷΕͰͳͳͷͺͰͻͳΒͪͶͰͰͶͳͫͰͻͪͶͰͯͻͱͪͬͰͪͭͻͰͼͳͬͼͰͼ;ͺͻͼͽͪͬΓͪΒ;ͫͳͶͰͷ;
ͽͫͳͳͷtͼͽͪͶͪͺ;ͽi
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͫͷͫͪͻͯͬͪΔͰ͊ͻͫͳΒͰ
ͯͪͼ;ͳ̓Ͷͳͽ #JMM$MJOUPO
ͳ̹ͶͰͻ 5POZ#MBJS
ͳͼͽͳͪͶͳͯͪͼͰͼͬͻͪͫͷͫͪͻͯͬͪΔͪͯͼͳͪͽͯͪͼͰͰͳͲͭ;ͫͳ͵ͻͰͯͳͫͳͶͳͽͰͽͳ
͵ͪ͵ͯͫͻ
ͺͻͳͷΒͰΕ;ΒͰ ͐ͷͼ͵ͳ /PBN $IPNTLZ
ͯͪ ͼͰ Ͳͪ t͵ ΒͰ ͭͪͲͯͪi. ͠Ͱͻ
t͊ͻͫͳΒͪ ͼͰ ͼ;ͺͻͽͼͽͪͬΓͪͶͪ
ͪͻͰͯͫͪͷͪͭͪͲͯͰ
ͪͽͼͰͳ͵ͷͰͰͼͷͰͯͺ;ͼͽͳͽͳ̓ͪͳ́ͻͪ͵
ͳ͊ͻͫͳΒͪΒͰͫͳͶͪͫͰͲͯͫͻͪͰ
ͺͪ
ͳΒͰ ͫͳͶ ͻͳͲͳ͵ͪ ͊Ͷͫͯ ͼͽͰ ͷͭͶͳ ͯͪ ͳͲΒͪͬͳͽͰ ͯͪ ͳͽͰͻͬͰͳͰͽͰ ͼͪͷ ͳͲ ;ͷͪͳͽͪͻͳ
ͻͪͲͶͭͪi ͐ͷͼ͵ͳ
ͼͽͻ 47).
͇ͬͪͽͲͬ ;ͷͪͳͽͪͻͪͳͽͰͻͬͰͳΒͪͺͻͪͬͯͪͬͪͪΒͰͽͪ͵ͽͼͰͳͼͽͳͪͶͯͪͼͰͺͻͬͯͳͼ
ͳΓͰͷtͼͺͻͰͪͬͪΔͪͳͲͪ;ͼͽͪͬΓͪΔͪͰͽͳ͵ͭͳΕͰΔͪiͅͰΌ;ͽͳͷ
;ͺͻͪͬͼͰͯͭͯͳͶͼ;ͺͻͽ
͇ͼͽͬͪͻͰΒͰͰͽͳ͵ͳΕͰΔͰ
ΒͰͻͼͰͯͰͼͳͷͪͼͬͳͰͭͲͯ;ͼ͊ͻͫͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
3
́ͼͽͪͱͳͬͪͳ ͼ; ;ͽͬͻͯͳͶͳ ͯͪ ΒͰ ͪΒͬͰΕͳ ͫͻΒ ͼͳͻͷͪͰͭ ;ͻͪͳΒ;ͷͪ ͫͪͰ ͪ ͺͯͻ;Βͪ ͪΒͭ;ΕͰ
ͪͼͰΓͰ̸ͪͶͫͪͳͷͪ ͊ͽͰͬͪͬͳΕ
ͅͳͶͪͯͳͬͳΕ
̓Ͱ͵ͳΕ
388
̸̹͉͏͇ ̸͈͇̺̺̻̓͐̾́ͣͶͫͪͶͳͰ͵ͷͼ͵ͳͻͪͽͳ;ͷͪͳͽͪͻͰͳͽͰͻͬͰͳΒͰ
͊ͷͪͽͻͪͼͰͯͪͼͰͯͯͶͪͼ͵͍͇͉ͪ̓-ͪͪ̓ͼͬͳͅͰͽͳΒ;ͳͼͰͶͳͶ͵͊ͻͫͪ
͏ͻͭͻͪ
ͪͳͰͪͶͫͪͼ͵ͭͱͳͬΓͪ
͆ͪ͵ ͫͷͫͪͻͯͬͪΔͪ
̸͇͆͋ ͳ ̸͊̽ ͼ; ͯ ͊ͻͫͳΒͰ ͽͰͶͳ ͵ͬͪͯͻͪͽͳ ͵ͳͶͷͰͽͪͻͪ
ͽͰͻͳͽͻͳΒͰ
͆ͪ͵ͻͪΒ;ͯͻ;ͭͭͷͳͶͰͳΒͪ
ͻͪͽͺͻͽͳ͉ͬͰͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ
ͳ͉͊͠;ͭͼͶͪͬͳΒͰ
ͫͳ
ΒͰtͻͪͽͼͪͯͳͼͽͪͰi
;͵ΒͰͷͼ;ͳͼͺͻͫͪͬͪͰͬͰͬΒͰͽͰͶͭͳΒͰ͵ΒͳͷͪͼͰͬͯͳͻͪͽͼͪͬͰΕͰ
ͫͰͲͫΒͰͯͰ;ͯͪΓͰͼͽͳͪͼͪͼͷͪΔͰͳͷͻͳͲͳ͵ͷͺͬͶͪͼͽͳͽΓ;ͯͼͽͬ͌ͽΒͭͯͳͳΒͰͳΒͰ
ͶͷͼͬͳΒͰͽ;ͺ͵ͪͲͳͬͪͳͼͺͻͫͪͬͪΔͰͬͪͲͯ;ͺͶͬͭͻͪͽͪͺͻͽͳͬ͊ͻͫͳΒͰ̹ͳΒͰͽͻͪͽ͵ΒͳΒͰ
ͺ͵ͪͲͪͯͪ
ͪͷΒͰͼͽͯͳͻͰ͵ͽͭͼ;͵ͫͪͪͻͷͳΒͪͪͫΒͷͺΓ;
ͬΒͼ͵Ͱͯͪͪͼ;ͶͪͲͰ;ͼ;͵ͫ͵ΒͳΒͰ
ͺͼͻͰͯͬͪ ͻͪ;ͪͻͳͷͪ ͳ ͽͰͶͰͬͳͲͳΒͷ ͈ͻͰͯ Ͱ͵ͷͼ͵ͳ
ͭͰͺͶͳͽͳ͵ͳ ͳ ͬΒͳ ͳΓͰͬͪ
̸͇͆͋ͪͭͻͰͼͳΒͰ
ͲͪͺͰͽͰͷͪͻͽͪͭͯͳͰ͉ͪ͊͠
ͽͻͰͫͪͺͷͰ;ͽͳͳͰ͵ΒͳͼͰͯͼͰͪ
ͼͽͬͪͻͪΔͰ;͵ͶͰͪͻͳͯͰͺͳΒͪ ͫͪͪΔͰͷͺͻΒͰ͵ͽͳͶͪ͵ΒͳͷͪΒͰͳͼͽͰ͵ͪͻ͵
ͽͰͬͻͰΔͰͰ͵ͼͺͰͻͳ
ͷͰͪͽͪ͵Βͳͫͳ;͵ͪͲͪͶͳͪͽ͵ͪ͵ͯΒͰͶ;ΒͰͪΒͬͳΒͰ̸͇͆͋ͻ;ͱΒͰ͋ͪ͵ͼͰͳͺ͵ͪͲ;ΒͰͯͪ;ͻͪͽ
ͬͳͷͪ ͵ΒͰ ͬͯͳ ̸͇͆͋ ͺͪ͵ͽ ͪΒͬͳͰ ͼͽͻͪͯͪΒ; ͪͻͯͳ ͪ ͳΒͳͷ ͽͰͻͳͽͻͳΒͪͷͪ ͼͰ ͯͬͳΒͪ ͻͪͽ
ͪ
ͪΒͬͳͰͺͻͿͳͽͳͻͪΒ;ͺͻͳͲͬΌͪͳͻ;ͱΒͪͳͽͻͪͼͪͳͪͶͰ͵ͻͺͻͪͳΒͰ
͵ΒͳͷͪͼͰͽͬͪͻͪΒ;
ͺͻͼͽͻͳͬͳͽͻͱͳͽͪ
͊ͪͭͰ ̸͇͆͋-ͪ ͼ; ͽͰͻͻͳͼͽͳͷͪ ͪ ̓ͼͬ; ͳ ͪͅ͵ͰͯͳΒͳ ͺͷͭͶͰ ͯͪ ͼͽͬͪͻͰ ͺͶͳͽͳ͵;
ͻͪͬͺͻͪͬͼͽ
ͪtͽͳͷͪΔͰͷ̓ͼͷͰͽͪͽͻͰͫͪͶΒͰͯͪͼͰͲͪͬͻͳͷͪͶͳͼͬͰͽͼ͵ͳͻͪͽͺͻͽͳͬ͊ͻͫͪ
ͯ̓ͻͪΒͳͰͺͻͰ͵͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱͯ̓ͼͬͪ
;ͲͳͼͽͬͻͰͷͰͽͰͺΓͰΔͰ͏ͻͰ̻ͻͰi Czem-
piel,
ͼͽͻ 101).
̹ͳΒͰͽͳ– Ͱ͵ͷͼ͵ͳͻͪͽ͈ͻͳΒͰͼͬͰͭͪ
͊ͪͬΒͰͽͪͫͰͲͫΒͰͯͼͽͳ͌͆ͺͻͽͳ͉ͬ͊͠;ͭͼͶͪͬͳΒͰ
ͽͻͳͳͬͳͰͭͯͳͪ;ͬͳͯ;ͼͪ͵ͳΒͪ
ͪͲͪͽͳͷͳͫͷͫͪͻͯͬͪΔͰͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱͳ͉͊͠;ͭͼͶͪ
ͬͳΒͰ
ͯͼ;ͳͽͪͬͪΔͰͷΔͳͬͳͺͻͳͬͻͰͯͳͺͽͰͳΒͪͶͪͳͯͬΌͰΔͰͷͼͽͪͬͳͽͬͪͯ
ͭͻͪͳͪͼͳͻͷͪͽ̹ͬͪͷͫͪͻͯͬͪΒͰͳ;ͳͽͪͬͪͼͬͰͽΒͰͲͪͪΒͳͽͺͻͰͯͼͽͪͬΓͪ
ͼͬ;Ͱ͵ͷͼ͵ͭ
ͼͳΒͪͶͭͳͰ͵Ͷ͵ͭͻͪͲͬΒͪΒͰͯͰͲͰͷΓͰ
́;́ͻͪ͵;ͼ;Ͱ͵ͷͼ͵Ͱͼͪ͵ͳΒͰͳͷͪͶͰͲͪͺͼΓͰͯͳ;ͼͽͻͪͬͳͪͭͰͳͯ– ͬͳͰͯ
ͯΒͰͰ;ͷͻͶΒͰ;ͺͰͻͳͯ;ͯΒͪ;ͪͻͪͯͪͬͭ;ͼͽͪͭͯͳͰ
ͪͺͼͶͳΒͰͽͭͪͪ͵ͲͫͭͰͯ
ͼͽͪͽ͵ͪͻͪͰ
ͶͳΒͰ͵ͬͪͳͷͰͯͳͳͼ͵ͰͺͻͰͷͰ͌ͭͯͳͳΒͰͼͷͻͽͼͽͯΒͰͰͫͳͶͪ;ͽͻͼͽͻ;Ͱ
ͪ– ͪͳΓͪͯ;ͯΒͰͰͭͽͬͽͻͰΕͳͪͫͰͫͪΒͰ ͺ ͻΌͰΔ;ͳͷͪͶͪͽͰͱͳ;ͳͼͺͯͻͷͪͶͰ ͌
ͻͪͽ;;́ͻͪ͵;ΒͰͯͪͬͭ;ͼͽͪͭͯͳͰ;ͫͳΒͰͬͳͰͯ́ͻͪͪͪ ͐ͷͼ͵ͳ
ͼͽͻ 32–
͐ͷͼ͵ͳ
ͼͽͻ 7).
͌ͻͪͽ;;̹ͼͳͳ͎ͰͻͰͭͬͳͳͼ;ͬͰͶͳ͵ͰͼͳͶͰͳͲt;ͷͪͳͽͪͻͳͻͪͲͶͭͪi;ͬͰͶͰͼͪ͵ͳΒͰ
͉͊͠;ͭͼͶͪͬͳΒͳ ͯͪͰͫͳͺͷͪͭͪͶͪ͊ͻͫͰ;̹ͳ͎ͳͯͪͫͳͪͽΒͰͻͪͶͰ͉͊͠;ͭͼͶͪͬͳΒ;ͯͪͪͷͰͽͰͼͪ͵
ͳΒͰͺͻͰͷ͉ͪͰͺ;ͫͶͳͳ͊ͻͺͼ͵Β
ͽΒͰͲͪͺͼΓͰͯͳ;
ͺͻͰͯͼͽͪͶͭ
ͳͷͪͶͺͲͪͽ;ͽͻͪͭͰͯͳΒ;
tͫͪΔͪͶ;͵ͳͫͰͫͪíͼͽͬͻͰͷͰ
ͽͰͼ;ͼͳͶͰ͵ͻͲͺͻͭͻͪͷt;ͷͪͳͽͪͻͰͺͷΕͳi̹Δͪͳͷͪ
ͳ͎ͻͬͪͽͳͷͪͯͼͽͪͬΓͪͶͰ– ͻ;ͱΒͰ
389
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ ͺͶͳͽͳ͵ͷ ͼͷͳͼͶ;
ͫͷͫͪͻͯͬͪΔͰ ͊ͻͫͳΒͰ ͳ ͻͪͽ ͺͻͽͳͬ ΔͰ ͺͻͰͯͼͽͪͬΓͪͶͳ ͼ; ͼͪͱ;
ͺͯͻ͵;ͪͶͫͪͼ͵ͷͼͰͺͪͻͪͽͳͼͽͳ͵ͷͺ͵ͻͰͽ;ͪ̓ͼͬ;ͳͅͰͽͳΒͳ
;ͼͷΒͰͻͰͷ͵ͪͻ;ͰΔ;
ͽͰͻͳͽͻͳΒͪͶͭͳͽͰͭͻͳͽͰͽͪΒͰͯͰͼ;ͬͰͻͰͰͯͻͱͪͬͰ
͊ͪͺͻͪͬͭͪͼͺͰ͵ͽͪ ̸͇͆͋ͳͽͰͻͬͰͳΒͪͺͻͽͳ͉ͬ͊͠;ͭͼͶͪͬͳΒͰΒͰͫͳͶͪ– ͪͭͻͰͼͳΒͪ͊ͪͬΒͰͽ
ͫͰͲͫΒͰͯͼͽͳ ͳΒͰ ͯͳ ͯͶ;͵; ͫͷͫͪͻͯͬͪΔ;
ͬͰΕ ͼ; ͽ; ͯͶ;͵; ͯͳΒͰͶͰ ͯͻͱͪͬͰ ͶͪͳͰ
̸͇͆͋-ͪ
ͳͪ͵ ͽͪ ͯͶ;͵ͪ ͳΒͰ ͳͷͪͶͪ ͳ͵ͪ͵ͬ ;ͺͻͳͽͰ ; ͷͰΌ;ͪͻͯͷ ͺͻͪͬ; ̸͇͆͋ ͼͰ ͳ
ͪͅ͵Ͱͯͳͷͪ ͪͷͰͽ; ͫͰͲ ͷͪͯͪͽͪ ͌͆ ͊ͪ ͼͽͪΒͪͶͳͽͪ ͷͰΌ;ͪͻͯͭ ͺͻͪͬͪ
ͫͷͫͪͻͯͬͪΔͰ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱͳ͉͊͠;ͭͼͶͪͬͳΒͰΒͰͫͳͶtͳͶͰͭͪͶi
ͳ͵ͪͽͪ͵ͬΒͰ
ͯͫͻͺͻͳͷΒͰΕ;ΒͰ͐ͷͼ͵ͳ
tͺͻͷͳΒͰͳͶͺͻͳͻͯ;ͺͻͪͬͪi̸͇͆͋ͼͰͺ͵ͪͲͪ͵ͪtͬΒͪͷͪͿͳΒͪi
ͪͫͷͫͪͻͯͬͪΔͰ͉͊͠;ͭͼ
ͶͪͬͳΒͰΒͰ
͵ͪ͵ͯͰͳͯͪͺͷͳΔͰ͐ͼ;ͯͬͼ͵ͳ– t͵ͻͳͷͳͪͶͳͪ͵ͽi
͈ͼͷͪͽͻͪͼͰͽͳ͵Ͱͽͪ͵ͰͭͶͰͯͳͽͪ
ͬΒͪͳͽͰͻͬͰͳΒͪΒͰͺͻͰͯͼͽͪͬΓͪͶͪ– ͲͶͳ.
̸̸̀̓͌͐̓͡
͉ͪͳΒͳ
ͼͪͬͻͰͷͰͳͳͫ;ͯ;ΕͳͻͪͽͬͳͳͷͪΒ;ͼͬΒͰͻͪͲͶͳͳͽͰ;Ͳͻ͵Ͱ
ͪΒͰͯͪͯΔͳͼͰͼͬͪ͵ͪ͵
ͯͼͳͪͰ͵ͷͼ͵ͰͻͪͲͶͭͰͳͫͻͫ;ͲͪͻͰͼ;ͻͼͰ͌ͼͳͽ;ͪͳΒͳͺͼͽΒͪΔͪͭͻͪͳͰͳͻͰͼ;ͻͼͪ
ͷͯͰͻͪ Ͱ͵ͷͳΒͪ ͳ ΔͰͰ ͷΕͰ ͵ͻͺͻͪͳΒͰ ͽͻͪͱͰ ͪͳͰ ͯͪ ͵ͽͻͶͳ; ͺͻͳͲͬͯΔ; ͳ
ͺͻͯͪΒ;ͻͰͼ;ͻͼͪ͆ͪͽͪΒͪͳͺͻͳͲͬͯͰͳ͵ͿͶͳ͵ͽͰͪͭͶͫͪͶͷͳͶ͵ͪͶͷͺͯͻ;Β;
ͽ
ͼͰͼͪͼͬͳͷͯͫͻͬͳͯͳͪͺͻͳͷΒͰͻͳͷͪͳͲͬΌͰΔͪt;ͷͪͳͽͪͻͳͳͽͰͻͬͰͳΒͪi;́ͻͪ͵;
̈́ͳͫͳΒͳ
͊ͳͻͳΒͳ
͵ͪͳ͉Ͱͺ;ͫͶͳͳ͊ͻͺͼ͵Βͳ͉͊͠;ͭͼͶͪͬͳΒͳ
́ͲͬΌͰΔ;ͬΒͳͳͽͰͻͬͰͳΒͪͺͻͰͽͯͳͷͰͯͳΒͼ͵ͪͺͻͳͺͻͰͷͪͳͫͷͪͪΒͪͬͼͽͳ;ͷͪͳͺ;
ͶͪͽͳͬΒͺͻͺͪͭͪͯͳtͪ;ͽͻͳͽͪͻͳͷͻͰͱͳͷͳͷͪi
tͰͽͳ͵ͷͳΕͰΔ;i
t;ͭͻͱͰͼͽͳΓ;ͯ
ͼ͵ͳͺͻͪͬͪiͳͼͶͳ͆ͪͽͪΒͪͳͷΕͰͰͶͳͫͰͻͪͶͰͯͻͱͪͬͰ̀ͪͺͪͯͪͼͬΒͳͷt;ͷͪͳͽͪͻͳͷ
ͳͽͰͻͬͰͳΒͪͷͪi;ͭͻͱͪͬͪΒ;ͰͭͲͳͼͽͰͳΒ;
ͼ;ͬͰͻͰͼͽͳͽͰͻͳͽͻͳΒͪͶͳͳͽͰͭͻͳͽͰͽͯͻͱͪͬͪ͵ΒͰ
ͪͭͻͰͼͳͬͪͺͪͯͪΒ;
ͳͽͪ͵Ͳͪͺͻͪͬͻ;ͰͷͰΌ;ͪͻͯͺͻͪͬ
̸̸͉͉̈́́͋̾͋͌
390
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̺ͶͲͰͻ
ͅ
͈Ͷͳͽͳ͵ͪͳͲͫͪͬΓͰΔͪ
;͎;ͷͪͳͽͪͻͰͬΒͰͳͽͰͻͬͰͳΒͰ̹Ͱͭͻͪͯ͊Ͷ;ͱͫͰ
ͳͭͶͪͼͳ͵
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AGM.
Kaldor, M. (1999). /FX0ME8BST0SHBOJ[FE7JPMFODFJOB(MPCBM&SB
Cambridge.
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; ̹ ͆ͰͳΕ
͆
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99*ͼͽͶͰΕ;
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͐ͷͼ͵ͳ
͆
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̹Ͱͭͻͪͯ
391
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
#3"$01,07"ƀ&7*Ƃ
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SUMMARY
Man’s history is a history of mutual conflicts and wars. In the basis of these conflicts and wars there are
different ideologies and interests, out of which one important also refers to resources. Since they started to
look for resources in order to ensure the existence for themselves, people have entered into mutual animosity,
clashes, conflicts and wars. That is how it is today, in the world of the global economy, in which the powerful
neo-liberal states produce wars in order to rob and seize resources from poor nations and states justifying
their exploitative and neo-imperial interest by propaganda manipulations on the protection of human rights
and democracy. The latest examples with Iraq, Libya and Syria, as well as many others earlier, confirm this
view, and, also, the example of the bombing of FR Yugoslavia and the seizing of the territory of Kosovo and
Metohija from Serbia, in other words, seizing of its resources.
,&:803%4 war, humanitarian interventions, resources, Serbia, propaganda.
392
̸͉́́͆ ̸̹͇̺̺̓͐̾́ͣ1
̽ͳͻͰ͵ͳΒͪͳͬͳͶͭͬͪͲͯ;ͺͶͬͼͽ̹ͬͪͼͰͳ͎ͰͻͰͭͬͳͰ
̸̸̻͇̈́̓̈́́̀͏̸͇́͊͠͏̸͎́̈́͆́͠
̸͇͆̾̾̽͆̓͊͋́͠
̸̸͊̿̾͋̓ ̻ͶͫͪͶͳͲͪͳΒͪ ͺͻͳͲͬͯͳ ͷͭͫͻΒͰ ͺͻͷΒͰͰ ͪ ͼͬͳͷ ͺͯͻ;Βͳͷͪ Ͷͳͭ ͳ
ͯͻ;ͽͬͰͭͱͳͬͽͪͺͪ
ͺͻͰͷͪͽͷͰ
ͳͪͰ͵ͷͼ͵ͷͳͼͳΒͪͶͷͺͯͻ;Β;
ͪ͵ΒͳͷͪͼͰͼͽͬͪͻͪΒ;ͳ
ͭͰͰͻͳͻͪΒ;ͭͻͷͰͰΒͰͯͪ͵ͼͽͳͳͲͷͰΌ;ͯͻͱͪͬͪͳͪͻͯͪ
ͪͶͳͳ;͵ͬͳͻ;Δͳͼͪͷͳ͆ͰΒͰͯͪ͵ͼͽͳ
ͼ;ͺͼͽͪͶͰͼ;ͻͬͪͻͰͪͶͼͽ͵ΒͪͰͭͲͳͼͽͳͻͪ͵ͪ͵ͪͭͶͫͪͶͷ
ͽͪ͵ͳͪͶ͵ͪͶͷͳͬ;͇ͰͳͷͪΒ;
ͭͶͫͪͶ
ͪͶͳͳͶ͵ͪͶͫͳΓͰͱΒͰ͇ͼͽͬͪͻͰΒͰͺͻͰͼͭͶ͵ͪͶͳͲͪͳΒͰͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͽ;ͻ
ͫ;ͶͰͽͳͺͻͰͼ͵Βͳ;ͼͰͫͳͼͳͺͻͫͶͰͷͰ
ͻͳͲͳ͵Ͱ
͵ͿͶͳ͵ͽͰͳͺͪͼͼͽͳ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
ͭͶ͵ͪͶͳͲͪͳΒͪ
͵ͿͶͳ͵ͽͳ
ͻͳͲͳͳ
ͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳ
̺͇͌̽
͌ͼͪͬͻͰͷͰͷͯͫ;ΒͰͯͻ;ͽͬͰͳͺͻͼͽͻͭͶͫͪͶͪͳͶ͵ͪͶͪ
ͭͶͫͪͶͳͲͬͪͳͶ͵ͪͶͳͲ
ͬͪ ͇ ΒͰ – ͭͶ͵ͪͶͳͲͬͪ ͈ͪ ͳ ͽ ͼͰ ͯͰͪͬͪ ͵ͪ ͺͼΓͰͯͳͪ ͺͼͽΒͪΔͪ ͺͻͳͻͯͳ ͳ
ͯͻ;ͽͬͰͳͺΒͪͬͪΒͰͼͽͰͭͶ͵ͪͶͳͲ͈ͬͪͻͫͶͰͷͳ͵Ͷͳͷͪͽͼ͵ͳͺͻͷΒͰͪ
;͵ͶͰͪͻͭͪͻ;ͱͪ
ͬͪΔͪ
ͽͺͪͯͪ
ͭͶͪͯͳ
ͼͳͻͷͪͽͬͪ ͳ ͼͳΒͪͶͳ ͰΒͰͯͪ͵ͼͽͳ ͳͼͽͬͻͰͷͰ ͼ; ͳ ͭͶͫͪͶͳ ͳ
Ͷ͵ͪͶͳͺͻͫͶͰͷͳ
ͳͼ;– ͭͶ͵ͪͶͳͲͬͪͳͺͻͫͶͰͷͳ
̸̸̻͇̹͇͇͇̈́̈́͆́̈́̓̈́͆
͊ͳΒͪͶͰ ͰΒͯͪ͵ͼͽͳ
ͫͭͪͽͼͽͬ ͳ ͼͳͻͷͪͽͬ ͼ; ͭͶͫͪͶͳ
ͪͶͳ ͳ Ͷ͵ͪͶͳ ͿͰͷͰͳ
Ͳͪͺͻͪͬ
ͳͳͷͪΒ;ͭͶ͵ͪͶͳͲͬͪͫͳΓͰͱΒͰ
̻ͶͫͪͶͳͶ͵ͪͶ ̸ͽͳͺͯͳ
ͳͶͳͷͰΌ;ͼͫͺͬͰͲͪͳͯͻ;ͽͬͰͳͺͻͼͽͻͳ
͌ ͼͪͬͻͰͷͰͳͷ ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͷ ͺͻͰͼͳͷͪ ͭͶͫͪͶ ͳ Ͷ͵ͪͶ ͳͼ; ͯͬΒͰͳ
ͬͰΕ ͼ;
ͷͰΌ;ͼͫͺͬͰͲͪͳͯͻ;ͽͬͰͳͺͻͼͽͻͳ̀ͪͺͻͪͬ
ͯͻ;ͽͬͰͳͺͻͼͽͻΒͰ– ͭͶ͵ͪͶͳͲͬͪ
̹;ͯ;ΕͳͯͪΒͰͯͻ;ͽͬͰͳͺͻͼͽͻͭͶ͵ͪͶͳͲͬͪ
ΒͰ ͭͶͫͪͶͪͳͶ͵ͪͶͪ
ͭͶͫͪͶͳͲͬͪͳ
Ͷ͵ͪͶͳͲͬͪ
1
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393
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͰͷͪͽͷͰ
ͭͶͫͪͶͳͶ͵ͪͶͳͼ;ͯͬΒͰͰ
Ͱͭͼ;ͷͰΌ;ͲͪͬͳͼͰtͯͳͷͰͲͳΒͰͯͻ;ͽͬͰ
ͭͺͻͼͽͻͪi̓ͪͽͰͺͼͽΒͳͺͶͪͻͳͲͪͳΒͪͳͲͷͰΌ;ͭͶͫͪͶͭͳͶ͵ͪͶͭ
ͽͪ͵
ͳͼͽͬͻͰ
ͷͰ
ͰͺͼͽΒͳtͯͳͽͷͳΒͪͯͷͪΕͰͷͰΌ;ͪͻͯi͠Ͱͻ
ͺͭͻͰΒͰͪtͭͶͫͪͶiͭͶͰͯͪͽͳ͵ͪ
ͪͰͽͽΒͰtͽͪͷi
Ͱͯͼͽ;ͺΒͰͻΒͰ;ͯͪΓͰ
ͪͪtͶ͵ͪͶi͵ͪͪͰͽͽΒͰtͬͯΒͰi
ͯͼͽ;ͺ͆ͳΒͰtͶ͵ͪͶiͰͽͽΒͰ͵͵ͻͰͽ
ΒͪͼͳͺͳͺΓͳͬ
ͪtͭͶͫͪͶiͰͽͽ
ΒͰͪͺͼͽͻͪ͵ͽ
ͰΒͪͼͳͰͯͯͳͻΓͳͬ́ͼͽͽͪ͵
tͶ͵ͪͶiͳΒͰͰͽͽΒͰΒͪͼͳͫͰͲͫΒͰͯ
ͪtͭͶͫͪͶi͵ͪͰͽͰͫͰͲͫΒͰͯͳͰΒͪͼ̽ͪΒͰͽͽͪ͵
ͯͬΓΒͰͺͷͰ;ͽͳͺͻͳͷΒͰͻ
͵ͻͳͽͰΔͪͼͪͬͻͰͷͰͳͼͻͰͯͼͽͪͬͪ͵ͷ;ͳ͵ͪͳΒͰ
͵ͪͽͼ;ͽͰͶͰͿͳͶͳͳͽͰͻͰͽ
ͷͰΌ;ͪͻͯ
ͪͺ;ͽͬͪΔͪ
ͳͼͶͳ͇ͼͳͷͽͭͪ
Γ;ͯͳͼͶ;ͪΒ;ͻͪͯͳ
ͭͶͰͯͪΒ;ͽͰͶͰͬͳͲͳΒ;
ͳͶͳ͵ͻͳͼͽͰͻͪ;ͳͲ
ͻͪͲͶͳͳͽͳ Ͷ͵ͪͶͳ ͼͻͰͯͳͪ ͊ͬͰ ΒͰ ͷͰΌ;ͼͫ ͺͬͰͲͪ ; ͪͰͷ ͭͶͫͪͶͳͲͬͪͷ ͼͬͳΒͰͽ;
ͽͪ͵ͯͪͼͰͷͱͰͻͰΕͳͯͪtΒͰͳͷͰͬͪΔͰΒͰͯͭͼͽͪΔͪͶ͵ͪͶͳͷ
ͪͯͻ;ͭͭͼͽͪΔͪͭͶͫͪͶͳͷͺͻ
ͳͲͬΓͳͲͫ;Δ;Β;ΕͰi͠Ͱͻ
tͭͶͫͪͶͺ͵ͻͰͽΓͳͬͰ͵ͷͺͪͳΒͰͷͭ;ͯͪͺͻͪͽͰͶ͵ͪͶͺͻͳͶͪͭΌͰ
Ͱͷͪͻ͵Ͱͽͳ͵ͰͼͽͻͪͽͰͭͳΒͰ
ͯ͵Ͷ͵ͪͶͬͰͲͪͼͬͰͽͼ͵ͼͽͪͬͳͽͬͷͱͰͫͳͽͳͭͶͫͪͶͳͲ
ͬͪͺͼͻͰͯͼͽͬͷͽͰͶͰͬͳͲͳΒͰͳͶͳͻͰͶͳͭͳΒͰi͋ͪ͵ͼͰͺ͵ͪͲ;ΒͰͯͪͯͻ;ͽͬͰͼͽͪΔͰ;ͼͽͬͪͻͳtͳΒͰ
ͺͲͳͽͳͬͳͶͳͰͭͪͽͳͬ ͼͫͲͳͻͷͪͽͯͪ ͶͳΒͰͶ͵ͪͶ ͪͽͳͭͶͫͪͶ
ͯ͵ ΒͰͼͳͽ;ͪͳΒͪ;
ͳͼͽͬͻͳΒͰͷͰͳͭͶͫͪͶͪͳͶ͵ͪͶͪi ͑ͶͽͰ
–78).
̓ͪ͵ΒͰͯͻ;ͽͬͰͳͺͻͼͽͻͭͶͫͪͶͪͳͶ͵ͪͶͪ
ͭͶͫͪͶͳͲͬͪͳͶ͵ͪͶͳͲͬͪ
ͯͼͭͶ
͵ͪͶͳͲͬͪ
ΒͪͼΒͰͯͪͳͯͻ;ͽͬͰͳͺͻͰͼͳͳͯͻ;ͽͬͰͰͺΒͪͬͰͳͷͪΒ;ͭͶͫͪͶͳͶ͵ͪͶͫͳ
ΓͰͱΒͰ
ͳͼ;ͭͶ͵ͪͶͳͲͬͪͳ̸ͽͼͰ
ͪͻͪͬ
ͯͼͳͳͪͿͰͷͰͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
͇͊͏̸̸͇́̈́͆̾͆̾̾̽͆̓͊͋́͠͠
͊ͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳͼͰͷͭ;ͺͼͷͪͽͻͪͽͳͪͯͬͼͽͻ;͵ͷͳͬ;ͳͲͷͰΌ;ͯͻͱͪͬͪͳͪͻ
ͯͪ
͵ͪ ͳ ;;ͽͪͻ Δͳ ̻ͶͫͪͶͳͲͪͳΒͼ͵ͳ ͺͻͰͼͳ ͼ; ͼͳΒͪͶͰ ͰΒͰͯͪ͵ͼͽͳ ͺͰͻͼͪͶͳͲͬͪͶͰ
ͽͪ͵ͯͪͼͰͯͪͪͼͽͪͲͪ͵ͼͺͪͯͪ;ͭͻ;ͺ;ͪΒͫͭͪͽͳΒͳΓ;ͯͳͪͼͬͳΒͰͽ;
̓ͪͯͪΒͰͻͳΒͰͺͻͬͷͪͲͪͰͷͳͬ;ͺͼͽΒͪΔͪͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳͳͲͷͰΌ;ͯͻͱͪ
ͬͪͳͪͻͯͪ
ͷͱͰͼͰͻͰΕͳͯͪͼ;ͰΒͰͯͪ͵ͼͽͳͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳͯͻͱͪͬͪͭͯͳ
ͰͳͷͪͶͰͯͼ
ͼͽͰͯͰͳΒͷͼͽͪͶͭͻͪͼͽͪ(Reinert, 2006
ͼͽͻ 6).
͇ͯͽͰ
ͭͯͳͰ
ͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳͼͰͺͬͰΕͪͬͪΒ;ͽͪ͵ͯͪΒͰͭͯͳͰͽͪΒͯͼ
ͳͲͼͳ ̻ͯͳͰͯͼͳͲͷͰΌ; ͯͽ͵ͪͪΒͫͭͪͽͳΒͳͳͪΒͼͳͻͷͪͳΒͳͲͰͷͪΓͪ ̸͊̽
ͳ̓ͳͰ
ͫͳΒͰ͵
ͯͪͫͳͼͰ;ͳ̺ͰͶͳ͵ͰͯͰͺͻͰͼͳΒͰͺͬͰΕͪͪ
ͪͭͯͳͰͫͳΒͰ
11 ͎ͶͪͯͳΒͪΒͰͫͳͶͪͪΒͫͭͪͽͳΒͪ
ͪ̓ͳͪͺͰͽͪͯ; ͅͳͶͪͬͳΕ
ͼͽͻ 121–122).
͌ ͭͯͳͳ ͻͪͲͶͳ͵ͪ ͳͲͷͰΌ; ͪΒͫͭͪͽͳΒͳ ͳ ͪΒͼͳͻͷͪͳΒͳ ͯͻͱͪͬͪ ͳͲͻͪͱͪͬͪͶͪ ͼͰ
ͯͼͷ
;ͺͰͻͳͯ;–ͭͯͳͰͯͼͳͲͷͰΌ;ͪΒͫͭͪͽͳΒͳͳͪΒͼͳͻͷͪ
ͳΒͳͳͲͼͳΒͰ
ͪͯͼͳͲͷͰΌ;ͪΒͫͭͪͽͳΒͳͳͪΒͼͳͻͷͪͳΒͳΒͰͳͲͼͳ 200.
̓ͪͽͼͰͬͳͯͳ
ͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳͳͲͷͰΌ;ͯͻͱͪͬͪͳͪͻͯͪͼͰͰͺͻͰͼͽͪͺͬͰΕͪͬͪ
Β;ͳ ͺͬͰΕͪͬͪΕͰ ͼͰ ͲͪͬͪΓ;Β;Εͳ ͰͶͳͫͰͻͪͶͳͷ ͺͻͽͰ͵ͳͳͼͽͳ͵ͳͷ ͷΒͰͻͪͷͪ ͽͲͬ ͶͳͫͰͻͪͶͰ
Ͱ͵ͷͳΒͰͳͼͶͫͯͰͽͻͭͬͳͰ
͵ΒͰͷΕͰͯͻͱͪͬͰͪͷͰΕ;ͼͳͻͷͪͳͷͲͰͷΓͪͷͪ
͵ͪͽͳͷ
394
̸͉́́͆ ̸̹͇̺̺̻̓͐̾́ͣͶ͵ͪͶͳͲͪͳΒͪͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͪͷͰΕ;ͯͰͻͰͭ;ͶͪͳΒ;ͳ͵ͰͺͽͯͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͰ͵ͪ͵Ͱ ͫͳͺͻͪͬͳͶͰ͵͵;ͻͰͳΒ;Ϳͳͻ
ͷͪͷͪͳͲͫͭͪͽͳͯͻͱ͈ͪͬͪͪ ͪ͵ͽͷͰͯͯͪͷͳ ;ͶͽͳͷͪͽͳͬͰͷΒͰͻͰ͵ΒͰ ͺͻͰͷͪ ͼͳͻͷͪͳͷͪ
ͺͻͬͯͰ ͅͰΌ;ͪͻͯͳ ͷͰͽͪͻͳ Ϳͯ
͊ͬΒͰͽͼ͵ͪ ͫͪ͵ͪ ͳ ͊ͬΒͰͽͼ͵ͪ ͽͻͭͬͳͼ͵ͪ ͻͭͪͳͲͪͳΒͪ
ͯͪΒͰͼͪͼͬͳͷΒͪͼͯͪΕͰͼͰͼͳΒͪͶͰͻͪͲͶͳ͵ͰͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳͺͬͰΕͪͬͪͽͳ̀ͪͽ
ͳͰͽͻͰͫͪͲͪͫͻͪͬͳͽͳͯͪΒͰ;ͶͽͳͷͪͽͳͬͯͪͬͪΔͰ͵ͻͰͯͳͽͪͼͳͻͷͪͳͷͯͻͱͪͬͪͷͪ͵ΒͰͲͪͺͪͯͪΒ;;
tͯ;ͱͳ͵ͻͺͼͽͬiͲͪͪΒͪͳͼͽͻ;ͷͰͽͰͼͪͷͺͯͻͰΌͳͬͪΔͪͼͳͻͷͪͳͫͭͪͽͳͷͪͰͭΒͰ
ͳͼͽͬͻͰͷͰͳͳͼͽͻ;ͷͰͽͺͬͰΕͪͬͪΔͪͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳͳͰ͵ͷͼ͵ͳͻͪͲͶͳ͵ͪͳͲͷͰΌ;
ͫͭͪͽͳͳͼͳͻͷͪͳ
͊ͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳ
ͭͻͷͰͻͪͲͶͳ͵ͰͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳͪͭͶͫͪͶͷͳ
Ͷ͵ͪͶͷͳͬ;
͵ͪͳͭͶ͵ͪͶͳͲͪͳΒͪͫͭͪͽͼͽͬͪͳͼͳͻͷͪͽͬͪ
;ͼͪͬͻͰͷͰͷͼ;ͼͬͳΒͰͽ;ͺͻͳͲ
ͬͯͰͶͳͫͰͻͪͶͳͲͷͪ
͆ͰͶͳͫͰͻͪͶͳͲͪͷͳΒͰͳͽͪͯͻ;ͭͯtͳͯͰͶͭͳΒͪ͵ΒͪͼͰͻͰͪͶͳͲ;ΒͰ;ͳͽͰͻͰͼ;ͫͭͪͽͳͳ
ͷΕͳi
͵ΒͳͻͪͼͺͶͪͱ;ͰͻͷͷͿͳͪͼͳΒͼ͵ͷͷΕͳ͵Βͪͳͷͷͭ;ΕͪͬͪͯͪͺͻͬͯͰͰ͵ͷ
ͼ͵; ͺͶͳͽͳ͵; ͵Βͪ ͳͷ ͯͭͬͪͻͪ ͇ͳ ͼ; ͳͲͭͻͪͯͳͶͳ ͽͪ͵ͪͬ Ͱ͵ͼͺͶͪͽͪͽͻͼ͵ͳ ͼͳͼͽͰͷ ; ͵ΒͰͷ tΒͰ
ͻͳͲͳ͵;ͳΔͰͲͪΒͰͯͳ͵ͳͷ
ͪͺͻͿͳͽͼͪͷΔͳͬͳͷi
ͽͪ͵ͯͪͼͰͪΒͰͯΒͼͽͻͪͳͼͽͬͪͻͪΒ;tͺͻͳ
ͬͪͽͳ ͯͫͳͳi
ͪ ͪ ͯͻ;ͭΒ Βͪͬͳ ͭ;ͫͳͳ ͌ ͰͶͳͫͰͻͪͶͷ Ͱ͵ͷͼ͵ͷ ͵Ͱͺͽ; tͯͫͳͽ ͼͰ
ͺͻͳͬͪͽͳͲ;ΒͰͯͼͽͻͪͰ;ͼ͵ͭ͵ͻ;ͭͪͷΕͳͳͫͭͪͽͳ
ͪͭ;ͫͳͳͼͰͼͳΒͪͶͳͲ;Β;– ͺͻͰͫͪͳΒ;ͪ
ͷͪͼͰͼͶͪͫͳͳͼͳͻͷͪͳi ̽;ͪͳΕ
͈ͻͳͲͶͪͲͳͯͪͳͲͷͰΌ;ͰͶͳͫͰͻͪͶͳͲͷͪͳͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͫͭͪͽͼͽͬͪͳͼͳͻͷͪͽͬͪ
ͲͪͳͼͽͪͺͼͽΒͳͬͻͼͽͪͬͰͲͪ
͌ͭͶͫͪͶͳͲͪͳΒͳͽͪͬͰͲͪͲͪͯͫͳͬͪͺͼͰͫͲͪͰΔͰΒͰͻ
͵ͪ͵ΒͰ͈Ͱ;ΒͶͳΕͳͼͽͳͪ
Ͳͪͽͺͼ
ͽΒͳtͼͶͰͯͰΕͳͰͷͺͳͻͳΒͼ͵ͳͪͶͪͲͲͰͷΓͰͪΒͫͻͱͰͭͶͫͪͶͳͲͪͳΒͰͫͰͶͰͱͰͳͼͽͬͻͰͷͰͬͳͼ͵Ͱͼͽ
ͺͰ Ͱ͵ͷͼ͵ͭ ͻͪͼͽͪ –
ͳ ͯͻͪͼͽͳ ͺͬͰΕͪΔͰ ͼͳΒͪͶͰ ͰΒͰͯͪ͵ͼͽͳ
Ͳͪ ͭͽͬ ΒͰͯ;
ͺͰͽͳ;>...@ ͌ ͽͻͳ ͲͰͷΓͰ ͵ΒͰ ͼ; ͼͶͰͯͳͶͰ ͪΒͻͳͭͻͲͳΒ; ͰͶͳͫͰͻͪͶ; Ͱ͵ͷͼ͵; ͺͶͳͽͳ͵;
̸͊̽
̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪͳ͆ͬͳ̀ͰͶͪͯ
ͼͳΒͪͶͪͰΒͰͯͪ͵ͼͽͺͬͰΕͪͶͪͼͰͷͭͫͻͱͰͰͭ;
ͯͻ;ͭͳͷͲͰͷΓͪͷ͇ͪ̾͏̽-ͪi ͈Ͱ;ΒͶͳΕ
͆ͪͬͰͶͳͼͷͯͪͼͰͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳͷͪͳͿͰͼͽ;Β;ͪͳͬ;ͯͼͪͳͲͷͰΌ;ͯͻͱͪͬͪͳ
ͪͻͯͪ
ͪͶͳͳ;͵ͬͳͻ;Δͳ̀ͪͳͶ;ͼͽͻͪͳΒ;ͬͰͳͲͻͪͲͳͽͰͭͪͽͳͬͰͯͻ;ͽͬͰͰͺΒͪͬͰͪͬͰΕͰ
ͷͰ͵Ͱͼͽͪͽͳͼͽͳ͵Ͱͺͯͪͽ͵Ͱ
͌ͲͰΕͰͷͲͪͺͻͳͷΒͰͻ͊ΒͰͯͳΔͰͰ̸ͷͰͻͳ͵Ͱ̽ͻͱͪͬͰ
ͬͳͼ͵ͻͪͲͬͳΒͰ;ͲͰͷΓ;
ͯͪͫͳͼͷͬͳͯΒͰ
ͶͳͺͼͽΒͪΔͰͭͻͷͳͼͳΒͪͶͳͻͪͲͶͳ͵ͪ
͌ͭͯͳͳΒͰͫͭͪͽͳ;̸͊̽ͺͼΒͰͯͬͪͶͪͷͰͻͳ͵ͭͫͭͪͽͼͽͬͪ
ͯͪͫͳͼͰ
ͭͯͳͰͽͫͭͪͽͼͽͬ;ͯͬͼͽͻ;ͳͶͳͳͲͼͳͶ̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͯͼͳͲͷͰΌ;̸͊̽ͳͼͬͳΒͰ
ͽͪ
Β ͯͪͬͰ ͭͯͳͰ ͦͻΘ ̓Ͱͪ (FPSHF ' ,FOOBO
ͯͳͻͰ͵ͽͻ ͇ͯͼΒͰ͵ͪ Ͳͪ ͺͶͪͳͻͪΔͰ
ͺͶͳͽͳ͵Ͱ ͺͻͳ ͅͳͳͼͽͪͻͼͽͬ; ͬͪΔͼ͵ͳ ͺͼͶͬͪ 4UBUF %FQBSUNFOU
ͭͬͻͳ ΒͰ ͺͻͰͯͼͽΒͰΕͰͷ
tͪͷͰͻͳ͵ͷͼͽΓͰΕ;iͪͼͶͳΒͰͯͰΕͳͪͳt́ͷͪͷ͵ͼͬΒͰͽͼ͵ͭͫͭͪͽͼͽͬͪ
ͪͶͳͼͪͷ
ͼͬΒͰͽͼ͵ͭ ͼͽͪͬͳͽͬͪ ͋ͪ ΒͰ ͼ;ͺͻͽͼͽ ͺͼͰͫ ͬͰͶͳ͵ͪ
͵ͪ ͪ ͳͲͷͰΌ; ͪͼ ͳ ͪͲͳΒͼ͵ͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͲͰͷͪΓͪ͌ͽͪ͵ͬΒͼͳͽ;ͪͳΒͳͰͼͷͳΒͰͷͺͭͻͳΒͰͳͽͳͳͺͼͽͪͽͳͺͻͰͯͷͰͽͲͪͬͳͼͽͳͳͭͻͰΔͪ
͆ͪͪͺͻͪͬͪͲͪͯͪΕͪ;ͺͻͰͯͼͽΒͰΕͰͷͻͪͲͯͫΓ;ΒͰͼͽͼͷͳͼͶͳͽͳͫͻͪͲͪͯͼͪ͵ΒͳΕͰͪͷͷͭ;
ΕͳͽͳͯͪͲͪͯͻͱͳͷͽͪΒͺͶͱͪΒͼ;ͺͻͽͼͽͳ
ͪͯͪͺͻͳͽͷͰͯͬΒͫͰͰ;ͭͻͲͳͷͪ;ͪͳ
ͪͶ;ͼͳͭ;ͻͼͽ̓ͪ͵ͫͳͼͷͽͺͼͽͳͭͶͳ
ͷͻͪͽΕͰͷͼͰͺͼͬͰͼͶͫͯͳͽͳͼͰͽͳͷͰͽͪͶͼͽͳͳ
ͼͪΔͪͻͰΔͪͅͻͪͷͼͰͺͼͬ;ͯͪ;ͼͻͰͯͽͳͽͳͳͼ͵Γ;ͳͬͪͪͰͰͺͼͻͰͯͰͪͳͪͶͰͳΓͰ
ͬͰ͆ͰͼͷͳΒͰͷͼͰͫͷͪΔͳͬͪͽͳͽͳͷͰͯͪͯͪͪͼͷͱͰͷͼͰͫͳͺͻͳ;ͽͳͽͳͶ;͵ͼ;ͲͪͶͽͻ;ͳͲͷͪͳͼͬΒͰͽ
ͼ͵ͭͯͫͻͳͳͽͰΓͪi Engdahl,
̓ͪͽͼͰͬͳͯͳ
ͯͻͱͪͬͪΔͰͺͻͳͬͳͶͰͭͳΒͪͳͫͭͪͽͼͽͬͪͷΕͳͯͻͱͪͬͪΒͰͼͽͰΔͳͬ ͰͭͲͳͼ
ͽͰͳΒͪͶͳͳΓ́ͪͻͪͬ
ͽͪΒͳΓͪͼͽΒͰͼͽͬͪͻͳͽͳͼͬͳͷͷͭ;ΕͳͷͼͻͰͯͼͽͬͳͷͪ
ͷͳͻͳͷͪ
;͵Ͷͳ͵ΒͰͽͰͺͯ
ͳͬΒͳͷ͊ͻͫͳΒͪͼͰͺͻͽͳͬͳͶͪͪͷͰͽ;ͽͳͷͰ͵ͷͼ͵ͳͷͷΒͰͻͪͷͪ
ͺͪΒͰ
¢ͫͷͫͪͻ̸ͯͬͪͪͫͷͫͪͻͯ;Β;ͼͰͳͯͻ;ͭͰͯͻͱͪͬͰ͵ΒͰͪͼͽΒͰͯͪͼͪ;ͬͪΒ;ͼͬΒͰͻͰͼ;ͻͼͰͯͺΓͪ
͵Ͱͷ;ͶͽͳͪͳͪͶͳ͵ͻͺͻͪͳΒͪͳΔͳͬͳͲͪͽͳͽͳ͵ͳͯͻͱͪͬͪ
̸̸͉͇̺͇̹͇̻̺͇͊́͑͋́͋͊͋ͅ
͇ͫͳͼͰͼͳͻͷͪͽͬͯͰͿͳͳͰ;Ͱ͵ͷͼ͵ͷͼͷͳͼͶ;
͵ͪͼͽͪΔͰͰͯͼͽͪͽ͵ͪͼͻͰͯͼͽͪͬͪͲͪ
ͫͰͲͫΒͰΌͰΔͰ ͰͭͲͳͼͽͰͳΒͰ ͆ͪͻͪͬ
ͽ ΒͰ ͽͪ
ͪͶͳ Ͱ ͳ ͯͬΓ ͫΒͪΔͰΔͰ ͳ ͯͰͿͳͳͼͪΔͰ
ͼͳͻͷͪͽͬͪ
ΒͰͻ;ͫͲͳͻͽͻͰͫͪ;ͲͰͽͳͳͼͳΒͪͶ-ͺͼͳͶ͵ͰͪͼͺͰ͵ͽͰͬͰͯͻ;ͽͬͰͰͺΒͪͬͰ
͵ͪ
ͽͼ;ͼͳΒͪͶͪͳͼ͵Γ;ͰͼͽͳͺͼͳͶ͵ͳͼΒͰΕͪΒͯͰͺͻͳͬͪͳΒͰ
̓ͪ͵ͯͻͰͯͳͽͳͼͳͻͷͪͽͬ
͇ͬΒͰͺͳͽͪΔͰ͵ΒͰͺͼͽͪͬΓͪͳ̻ͳͯͰͼ(Anthony Giddens), ͳͼͽͳ;Εͳͯͪͳͼͽͻͪͱͳͬͪͳͼͳͻ
ͷͪͽͬͪ;ͼͬͷͺͻͳͼͽ;ͺ;ͪΒͰΕͰ͵ͻͳͼͽͰͯͬͪͺͻͳͼͽ;ͺͪ– ΒͰͯͪ͵ΒͳͼͰͯͼͳͪͪͺͼͶ;ͽ
ͼͳͻͷͪͽͬ
ͳͯͻ;ͭͳ͵ΒͳͼͰͯͼͳͪͻͰͶͪͽͳͬͼͳͻͷͪͽͬ
́ͼͽͳͰͯͪͼͰ͵ͰͺͽͪͺͼͶ;ͽͭͼͳͻͷͪͽͬͪ ͽͰͷͰΓͳtͪͳͯͰΒͳͺͻͰͱͳͬΓͪͬͪΔͪ – ͼͬ
ͳ ;ͼͶͬͪ ͵ΒͰ ͽͻͰͫͪ ͳͼͺ;ͳͽͳ ͵ͪ͵ ͫͳ ͼͰ ͯͻͱͪͶͪ ͿͳͲͳ͵ͳ Ͳͯͻͪͬͪ ͰͭͲͳͼͽͰͳΒͪi ̀ͪ ͼͫͰ
t͵ͯ͵ΒͳͬͰͿ;ͯͪͷͰͽͪͶͰͺͽͻͰͫͰͲͪͺͼͽͪͪ͵ͳͼ;ͲͪͯͬΓͰͰ– ͯͬΓͻͪͰ
͵ͻͬͪͯ
ͭͶͪͬͷͳͯͰΕͪ– ͵ͪͱͰͼͰͯͪͱͳͬͰ;ͼͳͻͷͪͽͬ;i̓ͰͺͽͪͺͼͶ;ͽͭͼͳͻͷͪͽͬͪͳͷͪ;ͳͬͰͻ
ͲͪͶͳ͵ͪͻͪ͵ͽͰͻͲͪͽͽΒͰt;ͳͬͰͻͲͪͶͺͻͳͷΒͰΓͳͬiͳͺͯͻͪͲ;ͷͳΒͰͬͪͽtͯͪͼ;ͼͽͪͯͪͻͯͳͲͪ
Γ;ͯͼ͵ͯͻͱͪΔͰ
ͬͳͰͳͶͳͷͪΔͰ
ͳͼͽͳͲͪͼͬͰΓ;ͯͰͳͼͽͭͱͳͬͽͭͯͫͪͳͳͼͽͰͽͰͶͰͼͰͭͻͪΌͰ
ͫͰͲͫͲͳͻͪͪͽͭͯͰͱͳͬͰ̀ͪͫͳͶ͵ΒͰͭͺΒͰͯͳͪ
ͫͳͶͭͯͰ;ͼͬͰͽ;
ͷͱͰͼͰͻͰΕͳͯͪͱͳͬͳ;
ͼͳͻͷͪͽͬ;;͵Ͷͳ͵ͼͰͪͶͪͲͳͳͼͺͯͬͭ;ͳͬͰͻͲͪͶͭͼͽͪͯͪͻ̸ͯͪͺͼͶ;ͽͼͳͻͷͪͽͬͼͰ
ͯͼͳͪͺͷͪΔ͵ͪΔͰͼͬͳͼͻͰͯͼͽͪͬͪ ͰͺͯͳͲͪͯͻͱͪΔͰͲͯͻͪͬΓͪͳͰͼͷͰͽͪͭͿ;
͵ͳͳͼͪΔͪͽͰͶͪi ̻ͳͯͰͼ
ͼͽͻ 317).
̓ͪ ͽ ͼͰ ͬͳͯͳ
ͪͺͼͶ;ͽ ͼͳͻͷͪͽͬ ͺͯͻͪͲ;ͷͳΒͰͬͪ ͺ;͵ ͺͻͰͱͳͬΓͪͬͪΔͰ ; ͼͷͳͼͶ;
ͫͰͲͫΒͰΌͳͬͪΔͪͰͶͰͷͰͽͪͻͳͺͻͰͽͺͼͽͪͬ͵ͳͿͳͲͳ͵ͰͰͭͲͳͼͽͰͳΒͰ
͈ͻͰͷͪͺͯͪͳͷͪ͌͆́͏͍̾-ͪͳ ͊ͬΒͰͽͼ͵Ͱͫͪ͵ͰͲͪͭͯͳ;
ͭͽͬͷͳͶͳͪͯΒͰͰ;
ͼͬͳΒͰͽ;ͱͳͬͳ;Ͱ͵ͼͽͻͰͷͷͼͳͻͷͪͽͬ;
ͪͺͼͰͫ;̸Ϳͻͳͳ
ͪΒ;ͭ;͊ͪͪͻͼ͵Ͱͺ;ͼͽͳΔͰ
͵ͪͳ
396
̸͉́́͆ ̸̹͇̺̺̻̓͐̾́ͣͶ͵ͪͶͳͲͪͳΒͪͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
;Β;ͱΒ̸ͲͳΒͳ
ͺͼͰͫ;́ͯͳΒͳ͌ͭͯͳͳ
͵
ͯΒͰͰ;ͲͰͷΓͪͷͪ;ͻͪͲͬΒ;ͱͳͬΒͰͶ
ΒͰ;ͯͷͪΕͳͼͽͬͳͷͪͼͺͻͼΒͰͳͷͺͻͳͷͪΔͳͷͪͯͼͪͷ
ͯͶͪͻͪͺͼͫͳͯͰ͈ͬͶͬͳͪ
ͯΒͰͰ;ͼ;ͫͼͪͪͻͼ͵Β̸Ϳͻͳͳͳͼͬͪ͵ͺͰͽͯΒͰͽͰ;ͲͰͷΓͪͷͪ;ͻͪͲͬΒ;ͯͻͪͼͽͪ;Ͱ͵ͼͽͻͰͷͷͼͳͻ
ͷͪͽͬ;͈ͻͰͷͪͺͯͪͳͷͪ͌͆
͵ͷͳͶͳͪΓ;ͯͳͳͻͷͼͬͳΒͰͽͪͱͳͬͳ;Ͱ͵ͼͽͻͰͷͷͼͳͻ
ͷͪͽͬ;ͳͭͶͪͯͳ
ͷͳͶͳͪͯΒͰͰ;ͷͳͻͰͺͻͳΒͰͪͬͻͰͰͺͰͽͰͭͯͳͰͱͳͬͽͪ
ͭͽͬͷͳͶͳ
ͪͯΒͰͰ;ͺͽͰͰͺͪΌͪͼͬ;͵Ͷ;
ͪΒͰͯͯͯͬΒͰͯΒͰͰͷͶͪΌͳͯͺͰͽͭͯͳͪ;ͺͽͰ
ͳΒͰ;ͺͳͼͪ;ͷͪͽͳͰ͵ΔͳͭͰͻΌͰͳ͇͵
ͷͳͶͳΒͪͻͯͰΓ;ͯͳͰͷͪͯͭͬͪͻͪΒ;ΕͰ ͳͭͳΒͰͼ͵Ͱ
ͼͪͳͽͪͻͰ;ͼͶͬͰ2
͈ͻͰͯͪͺͼͶ;ͽͭ
ͺͷͰͳͷͳͻͰͶͪͽͳͬͼͳͻͷͪͽͬ.
͉ͰͶͪͽͳͬͼͳͻͷͪͽͬͼͰͯͻͰΌ;ΒͰͳͷΒͰͻͳtͪͼͬ;ΒͪͲͪͳͲͷͰΌ;;ͼͶͬͪͱͳͬͽͪͰ͵Ͱͭͻ;
ͺͰ
ͼΒͰͯͰ
ͳͳ;͵ΒͳͷͪͱͳͬͳͬͰΕͳͪͺͺ;ͶͪͳΒͰ
ͼͯͻ;ͭͰͼͽͻͪͰi ̻ͳͯͰͼ
, ͼͽͻ 342).
͉ͰͶͪͽͳͬͼͳͻͷͪͽͬͼͰͺͬͰΕͪͶ;̾ͬͻͺͳͳ͊ΒͰͯͳΔͰͳͷ̸ͷͰͻͳ͵ͳͷ̽ͻͱͪͬͪͷͪ
͌ͳͲͬΒͰͽͪΒ;8PSME&NQMPZNFOU4PDJBM0VUMPPL;ͻͪͲͬͳΒͰͷͼͬͳΒͰͽ;ΒͰͯͶͯͺͻͪͼ
ͽͪͼͳͻͷͪͽͬͪ
ͪ;̾ͬͻͺͳͺͼͰͫ͌ͭͯͳͳΒͰ
ͯ;͵;ͺͷͳͶͳͪͼͽͪͬͳ͵ͪ
ͼͽͪͬͳ͵ͪͱͳͬΒͰͶ;ͻͰͶͪͽͳͬͷͼͳͻͷͪͽͬ;
ͪͯΒͰͰͬͳͰͯͽͻͰΕͳͰ͊ͳͽ;ͪͳΒͪΒͰͺͼͰͫ
ͲͪͫͻͳΔͪͬͪΒ;Εͪ;̾ͬͻͺͼ͵Β;ͳΒͳ
͵ΒͪΒͰͭͯͳͪͷͪͫͳΓͰͱͳͶͪͼͽͪͫͳͶͪͳͬͻͰͶͪͽͳͬͭͼͳͻ
ͷͪͽͬͪͯ ͵
͆ͳͬ ͻͰͶͪͽͳͬͭ ͼͳͻͷͪͽͬͪͼͰ ͺͬͰΕͪͳ; ͊ΒͰͯͳΔͰͳͷ̸ͷͰͻͳ͵ͳͷ
̽ͻͱͪͬͪͷͪ
ͼͪ
;ͪ
;ͭͯͳͳ
ͳͯͽͪͯͪͼͰͳΒͰͲͪͽͺͬͰΕ͈ͪͬͪͻͰͷͪ
̾;ͻͼͽͪͽͬͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͼͬͪ͵ͰͽͬͻͽͯͳΒͰͽͰ;̾ͬͻͺͼ͵Β;ͳΒͳͪͶͪͲͳͼͰ;ͼͽͪΔ;ͻͳͲͳ͵ͪ
ͯͼͳͻͷͪͽͬͪͳͶͳͼͳΒͪͶͰͰ͵ͼ͵Ͷ;ͲͳΒͰ͊ͳͽ;ͪͳΒͪΒͰͪΒͭͻͪ;͉;ͷ;ͳΒͳ
ͳ̹;ͭͪͻͼ͵Β
ͪͲͪͽͳͷ;̻ͻ͵Β
ͪͅΌͪͻͼ͵Β
͑ͺͪͳΒͳ
́ͽͪͶͳΒͳ
̈́ͳͽͬͪͳΒͳ
̈́ͰͽͳΒͳͳ̺ͰͶͳ͵Β̹ͻͳͽͪ
ͳΒͳ3
͊ͯͻ;ͭͰͼͽͻͪͰͺͼͷͪͽͻͪ
;ͰͻͪͲͬͳΒͰͳͷͲͰͷΓͪͷͪͫͻΒͼͽͪͬͳ͵ͪͻͪͼͽͰ
ͽͼͰͼͬͪ͵ͪ͵
ͯͻͪͱͪͬͪͳͪͺͬͰΕͪΔͰͼͳͻͷͪͽͬͪ
͈ͼͰͫͪͺͻͫͶͰͷͺͻͰͯͼͽͪͬΓͪͭͶ͵ͪͶͳͲͪͳΒͪͰ͵Ͷ͵ͭͲͪͭͪΌͰΔͪ
͵ΒͪΒͰ;ͺͻͪͬͺͬͰͲͪͪͼ
ͭͶ͵ͪͶͳͲͪͳΒͷͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
̻ͬͻͰΕͳtͰͺͽͰΒͽͻͪͷͺͳiͳtͳͲͬͲ;Ͱ͵Ͷ͵ͳͪͲͪͻͯͪi
̽ͪͳΒͰͶ͍ͰΒͫͰͻ %BOJFM
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ͳͼͽͳͰͯͪͼͪͬͻͰͷͰͳ͵ͷ;ͳ͵ͪͳͳͳ ͽͻͪͼͺͻͽͳͼͳͼͽͰͷͳ
͵ͪͳͻͪͲͬΒͼͪͫͻͪΕͪΒͪͳ
ͳͿͻͪͼͽͻ;͵ͽ;ͻͰ ; ͰͻͪͲͬͳΒͰͳͷ ͲͰͷΓͪͷͪ
tͷͭ;Εͪͬͪ ͭͰͭͻͪͿͼ͵; ͷͫͳͶͼͽ ͳͯ;ͼͽͻͳΒͼ͵ͷ
͵ͪͺͳͽͪͶ;͵Βͳͯͪ͵ͻͳͼͽͳͺͬΓͳΒ;ͺͼͶͬ;͵Ͷͳͷ;;ͽͪ͵ͬͳͷͲͰͷΓͪͷͪ͋ͺͼͰͫͬͪͱͳͲͪ
ͲͰͷΓͰͳͼͽͰ̸ͲͳΒͰͳͭͶͫͪͶͭ͠;ͭͪ
;͵ΒͳͷͪͺͼͽΒͳͳͲͫͳΓͰΒͰͿͽͳͰͳͳͲ;ͲͰͽͯͳͼͳͺͶͳ
ͬͪͰͻͪͯͰͼͪͭͰ
ͫͭͪͽͼͽͬͺͻͳͻͯͳͻͰͼ;ͻͼͪͳͰͰͻͭͳΒͰ
;ͲͺͻͰͼ͵ͰͶͪ͵ͳͰͳͶͪͫͪͬͳΒͰ
2
̽ͼͽ;ͺͪhttpswww.klix.ba/vijesti/svijet/skoro--miliona-djece-u-svijetu-zivi-u-ekstremnom-
siromastvu/161004013ͺͻͳͼͽ;ͺΓͰ 4. 2017.
3
̽ͼͽ;ͺͪhttpwww.index.hr/vijesti/clanak/alarmantni-podaci-cak-2-milijarde-ljudi-zivi-u-ekstremnom-
siromastvu-a-radnih-mjesta-nema-/894432.aspx
httpwww.vecernji.ba/svako-cetvrto-dijete-u-
europi-u-riziku-od-siromastva-1129074ͺͻͳͼͽ;ͺΓͰ18. 3. 2017.
397
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͺͳͼͰͲͪͲͪͽͳͽ;͵ͻ;ͱͰΔ͉ͪͫͪͳͯͯͪͽͳͺͻͿͳͽͺͻͳͲͬͰͯͰͳ;ͽͪ͵ͬͳͷͿͪͫͻͳ͵ͪͷͪͬͻͪ
ΕͪΒ;ͼͰͺͽͷ;͊ΒͰͯͳΔͰͰ̽ͻͱͪͬͰͳͼͽͪͶͰͫͭͪͽͰ͵ͪͺͳͽͪͶͳͼͽͳ͵ͰͲͰͷΓͰ͇ͼͽͪΒͰΒͰͯͳͲͪͭͪΌͰ
ΔͰ͑ͽΒͰΒͭͻͰ
ͽ͵ͼͳͰͽͺͪͯͰͷͪͽͰͻͳΒͰ
ͺͻͳͲͬͯͳͳͯ;ͼͽͻͳΒͼ͵ͭͲͪͭͪΌͰΔͪ
ͯͫͪͰͪ
ͻͫͪ ͳͻ͵Ͱ ͺͽͻΔͰ ͳ ͼͬͳ ͼͽͪͶͳ ͫͶͳͳ ͪͽͳͫͭͪͽͼͽͬͪ ͺͻͳͲͬͰͯͰͳ ; ͊ΒͰͯͳΔͰͳͷ
̽ͻͱͪͬͪͷͪͽͪ͵ΌͰͺͼͽͪΒ;ͼͬͰͷͫͳͶͳΒͳ
ͯͪͫͳ͵ͪͲͪͬͻͳͶͳͪΌ;ͫͻͳͽͳͷͪ͋ͻͰΕͰͭͼͬͰ
ͽ͈ͪͻͰͽΒͰ;ͼͺͼͽͪͬΓͰͲͪ͵ͯͪͬͼͽͬͲͪͲͪͽͳͽ;͵ͶͳͰ;͊ΒͰͯͳΔͰͳͷ̽ͻͱͪͬͪͷͪͳ
ͯͻ;ͭͯͰ
ͳΒͰͫͳͶͰͺͯ ͳͽͳͳͼͺͶͪͽͳͬ
ͳͲͬͲͳͽͳͼͬΒͰͺͻͫͶͰͷͰͳͲͯͷͰͪ͵ͻ;ͱͰΔͪ;
ͯͻ;ͭͰͲͰͷΓͰ͋ͬͳͰͳΒͰͼͶ;ͪΒi ͍ͰΒͫͰͻ
ͼͽͻ 339).
̾͵Ͷ͵ͳͺͻͫͶͰͷͳ
Ͱ͵Ͷ͵ͲͪͭͪΌͰΔͰͳͰ͵Ͷ͵ͪ͵ͻͳͲͪͼ;ͭͶͫͪͶͳͳͶ͵ͪͶͳͺͻͫ
ͶͰͷͳ
ͳͼ;ͭͶ͵ͪͶͳͲͬͪͳ̀ͪͭͪΌͰΔͰͲͰͷΓͳͽͪ
ͬͯͰ
ͬͪͲͯ;ͪͳͻͪͰ
͵ͪͳͻͪͲͪͻͪΔͰͫͳͯͳ
ͬͰͻͲͳͽͰͽͪͼ;ͺͻͳͷΒͰͽΓͳͬͭͶ͵ͪͶͳͲͬͪͳͺͻͫͶͰͷͳ
͵ΒͳͼͫͷͼͰͫͻΒͰͻͳͲͳ͵Ͱ
͌Ͷͻͳ̹Ͱ͵ 6MSJDI#FDL
ΒͰͭͬͻͳͻͳͲͳͳͷͪtͫ;ͷͰͻͪͭͰͿͰ͵ͽͪi
ͯͼͽͷͰ͵ͪ͵
ͻͳͲͳͳͲͪͬͪͽͪΒ;ͳtͫͭͪͽͰͲͰͷΓͰ͵ΒͰͼ;ͼͰͪͯͪͶͰͯͪͼ;ͼͰͳͲͷͰͽͪΔͰͷͻͳͲͳͳͳͯ;ͼͽͻͳΒͪ
ͼͶͫͯͳͶͰͻͳͲͳ͵ͪiͅͰΌ;ͽͳͷ
͵ͪ͵ͽͰͲͰͷΓͰtͷͻͪΒ;ͯͪ;ͬͲͰͱͳͬͽͰͪͷͳͻͳͰ
ͺͺͬΓ
ͳͷͰͪͷͪi
ͯͪͼͰͺͻͰ͵ͬΕͪ
ͶͳΕͪͪΒͪͳͲͻͪ͵ͪ͵ͪͪ
ͺͰͼͽͳͳͯͳtͬͻͪΕͪΒ;;ͼͬΒ;ͬͳͼ͵
ͳͯ;ͼͽͻͳΒͪͶͳͲͬͪ;ͯͷͬͳ;i͇ͼͳͷͽͭͪ
ͳͲͻͪͲͳͽͰtͷͰΌ;ͪͻͯͰͰΒͰͯͪ͵ͼͽͳͳͳͼͺͻͰͺͶͰͽͰ
ͼͽ ͼͬͰͽͼ͵ͭ ͽͻͱͳͽͪ ͭ;ͻͪΒ; ͼͳͻͷͪͰ Ͱͽͬͻͽͳ ; ͺͰͻͳͿͰͻͳͷ ͲͰͷΓͪͷͪ ͪ ͬͻͪͽͪ ͫͭͪͽͳ
ͳͯ;ͼͽͻͳΒͼ͵ͳͰͽͪͻ͇ͪͳͺͼͽͪΒ;ͶͰͭͶͪͼͬͰͽͼ͵ͰͲͪͻͪͲͰ͵Βͪ– ͺͺ;ͽͲͪͻͪͲͳͫͶͰͼͽͳͼͳͻ
ͷͪͳ;ͲͫͳΒͰͼͽͳͼͻͰͯΔͬͰ͵ͬͳͭͻͪͯͬͪ– ͰͽͰͯͳͳͫͭͪͽͰͰͽͬͻͽͳͼͬͰͽͼ͵ͰͲͪΒͰͯͳͰi
̹Ͱ͵
01
ͼͽͻ –66).
̻Ͷ͵ͪͶͳͲͬͪͳͰ͵Ͷ͵ͳͺͻͫͶͰͷͳ;ͭͻͱͪͬͪΒ;ͲͯͻͪͬΓͰ
ͳͻͰͫͶͰͼͽͳͳͺͬͰΕͪͬͪΒ;ͼͽͺͰ
ͷͻͫͳͯͳͽͰͽͪͳͷͻͽͪͶͳͽͰͽͪ
͈ͯͪͳͺ͵ͪͲ;Β;ͯͪΒͰͭͽͬͽͻͰΕͳͪͼͷͻͽͳͼͶ;ͪΒͰͬͪ;ͼͬͳΒͰͽ;ͺͬͰͲͪͪͼͪͼͳͻͷͪ
ͽͬͷ ͯͷͳͶͳͪ͊ͽͪͽͳͼͽͳ͵ͪ ͼͷͻͽͳ ͼͶ;ͪΒͰͬͪͳͲͭͶͰͯͪ ͬͪ͵ ͯͯͳΒͪͻͰΒͰ .163.000),
Ͱ;ͻͪΔͰͼͽͳ
ͺͰͻͳͪͽͪͶͳͫΓͰΔͪ
ͷͪͽͰͻͳͼ͵ͳ ͫΓͰΔͪ
ͯΒͰͳΒͳ ͫͶͰͼͽͳ – ͯ ͽͭͪ ͼͰ ͺͶͬͳͪ ͯͼͳ ͪ ͫͭͳΔͰ
ͽ;ͫͰͻ͵;ͶͲͰ
ͷͰͳͭͳͽͳͼͪ
Ͱͺͪͽͳͽͳͼͪ
ͷͪͶͪͻͳΒͰ
ͳ ͯͻ;ͭͳ ͽͻͺͼ͵ͳ ͫͶͰͼͽͳ
ͻͰͼͺͳͻͪͽͻͳ ͳͿͰ͵ͳΒͪ – ͪΒͰΕͰ ͲͪͺͪΓͰΔͪ ͺͶ;Εͪ
͎̺́͊́̽̾
ͼͰ͵ͼ;ͪͶͺͻͰͼͳͬͳͫͶͰͼͽͳ
͌ͳΒͰͶͷͬͳΒͰ͵;ͼ;ͯͳΒͰͶͰͷͳͶͳͪ
ͱͳͬͽͪ
ͯ͵ΒͰ ͯͺͼΓͰͯͳͪͼͳͻͷͪͽͬͪͲͪͼͪͷͭͯͳͰ;ͷͻͶͷͳͶͳͪͼͫͪ4
̽ͪͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳͳͷͪΒ;ͭͶ͵ͪͶͳͲͪͳΒͼ͵ͳ͵ͪͻͪ͵ͽͰͻ
;ͲͰΕͰͷͲͪͺͻͳͷΒͰͻͼͳΒͪͶ;
͵ͪͻͽ;̹ͼͰͳ͎ͰͻͰͭͬͳͰ̓ͪ͵ͪͳͲͭͶͰͯͪ
͆ͪͻͪͬ
ͼͳΒͪͶͪ͵ͪͻͽ̹ͪͼͰͳ͎ͰͻͰͭͬͳͰͳͲͭͶͰͯͪͬͰͷͪͼ;ͷͻ͇͵ͷͳͶͳͼͽͪ
ͬͳ͵̹ͪͼͰͳ͎ͰͻͰͭͬͳͰͱͳͬͳͪͭͻͪͳͳͼͳͻͷͪͽͬͪ
ͪͬͳͰͯͳͼͺͯͽͰͭͻͪͳͰ
͇͵Γ;ͯͳͯͶͪͲͳͪͼͺͪͬͪΔͰͭͶͪͯ
ͫͰͲͬͰͰͻͰ
ͪΔͳͻͪͳͼͰ;ͪͻͯͳͷ͵;ͳ
Δͪͷ̹ͪ͌ͳ͎ΒͰͬͳͰͯͰͲͪͺͼͶͰͳ
ͪͲͪͺͼͶͰͳ– ͵ͲͪͺͼͶͰͳ
4
̽ͼͽ;ͺͪhttppescanik.net/problemi-globalnog-siromastva/ ͺͻͳͼͽ;ͺΓͰ17. 3. 2017.
398
̸͉́́͆ ̸̹͇̺̺̻̓͐̾́ͣͶ͵ͪͶͳͲͪͳΒͪͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͻͪͯͳͲͪͷͳͳͷͪͶ;ͷΒͰͼͰ;ͺͶͪͽ;ͯ͵͵ͬͰͻͽͳͫͳͶͳͷͪͻͪ͵ͪ
ͪͽͶͳ͵ͳͫͻΒͳͯͶͪͲͳ
ͪͺͼͪ
ͪͶͳͰͯͫͳͬͪΒ;ͺͶͪͽ;ͻͰͯͬͳͽͳͳͷͼͰ;ͺͶͪΕ;Β;ͫͪͬͰͲͳͯͺͻͳͼͳ͇ͼͳͷͽͭͪ
ͯͺͰͲͳͰͻͪ;̹ͳ͎
ΔͳͳͷͪͷΒͰͼͰ;ͺͰͲͳΒ;ͯͰͽͷͪͶͬͳͰͯ͵
ͬͰͻͽͳͫͳͶͳͷͪͻͪ͵ͪ ́ͪ͵ͼͰ ͼͽͺͪͼͳͻͷͪͽͬͪ ;̹ͼͳͳ͎ͰͻͰͭͬͳͳͼͷͪΔ;ΒͰ
Β;ͬͳΒͰ͵
ͭͽͬͺͶͪͷͳͶͳͪͼͫͪͱͳͬͳͳͼͺͯͭͻͪͳͰͼͳͻͷͪͽͬͪ
ͽͳͺ͵ͪͲ;Β;ͻͰͲ;Ͷͽͪͽͳͳͼͽͻͪ
ͱͳͬͪΔͪͯͻͱͪͬͰͪͭͰͳΒͰ Ͳͪͼͽͪͽͳͼͽͳ͵;ͳͲͪͺͻͳͶͪͭͯͳͰ͊ͫͲͳͻͷͪͽͯͪΒͰͺͻͷͳΒͰ
ΔͰͪͷͰͽͯͶͭͳΒͪͳͼͽͻͪͱͳͬͪΔͪͼͳͻͷͪͽͬͪ
ͭͻͪͳͷͼͳͻͷͪͽͬͪͼͰͼͷͪͽͻͪͷΒͰͼͰͳͺͻͳ
ͯͷͪΔͳͯ͵ͬͰͻͽͳͫͳͶͳͷͪͻͪ͵ͪ ͵Ͱ;ͻͪ
ͺͼͫͳ͉ͰͲ;ͽͪͽͳͼͰͯͼͰͪͳͼͽͻͪ
ͱͳͬͪΔͰͺͻͬͰͯͰͭͯͳͰ
ͪͺ͵ͪͲ;Β;ͯͪͳͼͺͯͭͻͪͳͰͼͳͻͷͪͽͬͪͱͳͬͳͯ
ͷͳͶͳͪͼͽͪͬͳ͵̹ͪͼͰͳ ͎ͰͻͰͭͬͳͰ͊ͽͺͪ ͻͰͶͪͽͳͬͭͼͳͻͷͪͽͬͪͳͲͼͳ
ͳ
;
ͺͻͰΌͰΔ;ͼͪͭͯͳͷ
ͼͽͺͪͻͰͶͪͽͳͬͭͼͳͻͷͪͽͬͪͼͰͼͷͪΔͳͶͪͲͪ
͊ͫͲͳͻͷͪ ͽͯͪ ͼ; ͼͳͻͷͪͽͬͳͰͲͪͺͼͶͰͼͽͬͰͷͪͳͲͻͪͱͰͳ;ͼͳΒͪͶΒ͵ͪͻͽͳ
̹ͼͰ ͳ ͎ͰͻͰͭͬͳͰ
Βͪͼ ΒͰ ͯͪ ͽ Ͳͪ ͺͼΓͰͯͳ; ͳͷͪ ͬͳͼ͵ͳ ͯͶͳͬ ͼͽͪͬͳͽͬͪ
ͺͼͰͫ
ͷͶͪͯͳ͋ͪͽͰͯͰͳΒͪΒͰ;ͬͰͶͳ͵ͷͺͻͪͼͽ;
̸Ͷͳ
ͼͯͻ;ͭͰͼͽͻͪͰͺͼͷͪͽͻͪ
ͻͪͼͽͰͳͫͻΒͫͭͪͽͳ;̹ͼͳͳ͎ͰͻͰͭͬͳͳ
̹͌ͼͳͳ͎ͰͻͰͭͬͳͳͱͳͬͳͷͳͶͳͰͻͪ
ͯͽͭͪͼ;ͺͰͻͫͭͪͽͪͪ
ͯͰͭͪͷ;Ͷ
ͽͳͷͳͶͳͰͻͪ
ͳΒͰ;͵;ͺͫͭͪͽͼͽͬͳͲͼͳͬͳͰͯͯͰͼͰͽͷͳͶͳΒͪͻͯͳ͵ͬͰͻͽͳͫͳͶͳͷͪͻͪ͵ͪ
̹ͻΒͷ;ͶͽͳͷͳͶͳͰͻͪͻͪͼͽͰ͌ͭͯͳͳͳΒͰͫͳͶ;ͭͯͳͳ
ͪͺͼͬͳͷͺͻΒͰ
ͪͷͪͪ͵ͻͪΒ;ͭͯͳͰͫͳΕͰͳͬͳͰ͈ͯͪͻͪͯ͵ͼͪͶΒͰͽͯͪ;ͬͪ͵ͬΒͬͰͷͪͼͳͻͷͪ
ΒͲͰͷΓͳͻͪͼͽͰͽͰͯΔͪͭͻͪΌͪͪ;ͫͪ͵ͪͷͪͳͯͪͪͳͲͼͳͺͻͰ͵ͯͰͼͰͽͷͳͶͳΒͪͻͯͳ͵ͬͰͻͽͳ
ͫͳͶͳͷͪͻͪ͵ͪ6
̸̸̀̓͌͐̓͡
̻ͶͫͪͶͳͶ͵ͪͶͳͼ; ͷͰΌ;ͼͫͯͳͿͰͻͰͳͻͪͳͼͳΒͪͶͳͺͻͼͽͻͳ͇ͳͼ;ͬͰͷͪ
ͺͬͰͲͪͳͪͼͬͳͷͺͯͻ;Βͳͷͪͳͯͳͬͳͯ;ͪͶͭͳͯͻ;ͽͬͰͭͱͳͬͽͪ
ͺͪ
ͺͻͰͷͪͽͷͰ
ͳͪͯͻ;
ͽͬͰͷͺͻͼͽͻ;ͼͳΒͪͶͳͰΒͰͯͪ͵ͼͽͳ
͆ͰͶͳͫͰͻͪͶͪͰ͵ͷͳΒͪͭͶ͵ͪͶͳͲ;ΒͰͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳ
ͳͺͯ;ͽͳͪΒͰͷΔͰͳͳͼ
ͽͻ;ͷͰͪͽͪͼͰͪΒͰͯΒͼͽͻͪͳͼͽͬͪͻͪͭͻͷͫͭͪͽͼͽͬ
ͪͪͯͻ;ͭΒͳͲͻͪͲͳͽͼͳͻͷͪͽͬ
̓ͪ ͺͻͳͷΒͰͻ ͭͶ͵ͪͶͳͲͪͳΒͰ Ͱ͵ͼͽͻͰͷͳ ͼͳΒͪͶͳ ͰΒͰͯͪ͵ͼͽͳ
Ͱͻͷͭ ͫͭͪΕͰΔͪ ͳ
Ͱ͵ͼͽͻͰͷͭͼͳͻͷͪͰΔͪ
ͪͬͯͳͷ̹ͼ;ͳ͎ͰͻͰͭͬͳ;͋ͪͷͭͯΒͰͼ;ͬͳͼ͵ͰͼͽͺͰͻͭͪͳͲ
ͬͪͭ͵ͻͳͷͳͪͶͪͳ͵ͻ;ͺͳΒͰ
ͽͰͰͯͼͽͪͽ͵ͪͰͿͳ͵ͪͼͳͷͰͪͳͲͪͷͪͺͶͳͽͳ͵Ͱͯͭͬͻͼͽͳͳ
ͺͻͪͬͰͯͻͱͪͬͰ
ͺͬͰΕͪͬͪΕͰͼͰͳͭͶ͵ͪͶͳͲͬͪͽͳͼͳΒͪͶͰͰΒͰͯͪ͵ͼͽͳ
̽ͼͽ;ͺͪhttpwww.pogled.ba/clanak/u-bih-gotovo-pola-milijuna-ljudi-zivi-ispod-granice-
siromastvaͺͻͳͼͽ;ͺΓͰ 4. 2017.
6
̽ͼͽ;ͺͪIUUQTXXXIFSDFHPWJOBJOGPWJKFTUJWJKFTUJCJICJI-92-multimilijunasa--milijunasa-i-milijun-
siromasnih- ͺͻͳͼͽ;ͺΓͰ 4. 2017.
399
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸͉͉̈́́͋̾͋͌
́ͽͰͻͰͽͳͲͬͻͳ
IUUQTXXXIFSDFHPWJOBJOGPWJKFTUJWJKFTUJCJICJI-92-multimilijunasa--milijunasa-i-milijun-
siromasnih-
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IUUQXXXWFDFSOKJCBTWBLP-cetvrto-dijete-u-europi-u-riziku-od-siromastva-1129074
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Before addressing the issue of resovereignization and the unfolding of the concept of politics of
UIFQFPQMF
JFPGiQFPQMFTQPMJUJDTi– what is our primary goal here - let us recall that globalization, first
and foremost, exemplifies the process which noticeably resembles Marx’s description of a different or,
perhaps, not so different, phenomenon in The $PNNVOJTU .BOJGFTUPOBNFMZ
UIBUiwherever it has got
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than callous ‘cash payment’. It has resolved personal worth into exchange value, and in place of the
numberless indefeasible chartered freedoms, has set up that single, unconscionable freedom — Free
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#0(%"/"/,0-+&7*ſResovereignization and politics of the people
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instance, we might add, it has subordinated human value to imperialism of the market and to crypto-
monarchy of particular currencies, nowadays most obviously the dollar and the euro.
It is from this perspective that the articulation of resovereignization presents itself, as political,
economic and social resovereignization and alternative to the still prevailing TUBUVTRVPMoreover, it is
in this respect one can perceive IPXQSBDUJDFIBTTVQFSTFEFEUIFPSZ CFDBVTFiQFPQMFTQPMJUJDTuCFHBOUP
arise in the West, i.e. at the very place of mastery and dominion without previous systematic conceptu-
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Furthermore, an infinite number of contemporary political philosophy writings – and as distinct
BNPOHUIFNTFMWFTBT)BSU-Negri’s, Ranciere’s, Agamben’s, Critchley’s theory – are precisely wrapped
around the issue of proclaiming that sovereignty IBTCFFOPVUTPVSDFE5IVT)BSEUBOE/FHSJTEmpire
(2001) and .VMUJUVEF
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growth of power of the multitude while simultaneously emphasizing that sovereignty QFS TF is the
source of inequality and injustice and, in the final instance, the enemy to be reckoned with at all costs.
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– represents, first and foremost, a
critique of the state and law QFSTF
while the concept of sovereignty remains situated in between power,
WJPMFODFBOEUIFTUBUF"HBNCFODPODMVEFTIJTUIFPSZXJUIBOBQQFBMGPSBGGJSNBUJPOPGiXIBUFWFSTJn-
HVMBSJUJFTi
JFXJUIBDPODFQUPGJOEJWJEVBMJUZUIBUJTKVYUBQPTFEUPTPWFSFJHOUZ– with a future commu-
OJUZ PG iTVCKFDUJWJUZ XJUIPVU TVCKFDUTi *O 3BODJFSFT XSJUJOHT
TPWFSFJHOUZ BOE FRVBMJUZ BSF TFWFSFMZ
opposed in a structural way, such that the very possibility of realization of freedom is linked to abolish-
ing any type and form of a sovereign project (Ranciere, 2006). One of the key reasons and explanations
for the appearance of this similar thread of thinking in various authors, that is, a plea for a post
TPWFSFJHODPOEJUJPO, lies, therefore, in the fact that philosophical poststructuralism and postmodernism
FOHFOFSBMF- just as neoliberalism - proclaimed sovereignty as the greatest threat of all, i.e. presenting it
as the authoritative power force which needs to be deconstructed at all costs. In the majority of cases,
this is presented as a sineRVBOPOGPSBiIBQQJMZFWFSBGUFSiJOBHMPCBMJ[FEDPTNPQPMJT in which history
came to an end. 1SPFUDPOUSB, however, what has not been recently distinguishable and elaborated
VQPOJTQSFDJTFMZUIFGPMMPXJOH
1) Firstly, the difference between two threads of rethinking sovereignty, i.e. between decesionistic
sovereignty and popular sovereignty as its opposed form. This difference is a fundamental one because
it refers to two highly distinct philosophical and prBDUJDBMNPWFNFOUTEFDFTJPOJTUJDTPWFSFJHOUZEFTJg-
nates the concept of sovereignty as power and dominion, the ultimate origin of mastery, while popular
sovereignty exemplifies power as the power of the people, i.e. a self-founding process of becoming of
the political. Therefore, in a rough outline, the first line of thinking is most notably associated with
)PCCFTBOEUIFTFDPOEXJUI3PVTTFBV
CFDBVTFUIFJOUFSOBMTUSVDUVSFPGEFDFTJPOJTUJDTPWFSFJHOUZCPJMT
EPXOUPFJUIFSUIFEPNJOJPOPGiUIFPOFiPSPGiUIFGFXi– which is the preferable unraveling of politics
in 5IF-FWJBUIBO (2011) – while, simultaneously, popular sovereignty refers to the political activity of
the people constituting themselves as the people, i.e. to the social contract fundamentally determined
403
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
CZFRVBMJUZ 3PVTTFBV
#BEJPV
5IJTDPSSFTQPOETUPUIFEJGGFSFODFCFUXFFOTPWFSFJHOUZBT
absolute, i.e. unlimited ruling power and sovereignty as the expression of political legitimacy, that is,
between divergent processes of obedience and emancipation that has its reference to FHBMJUBSJBOJTN
Moreover, this is also why the issue of popular sovereignty is QFSEFGJOUJPOFN associated with the ques-
UJPOPGiUIFNBOZuBOESFMBUFTUPUIFEFNPDSBUJDNPNFOUBTUIFGPVOEJOHNPNFOUPGQPMJUJDT
Jn com-
QBSJTPOXJUIiUIFPOFu
XIJDICZDPODFQUEFWFMPQTBTBIJFSBSDIJDBMTUSVDUVSF
UIFSFGPSFPQFOJOHUIF
way for the master-TMBWFSFMBUJPO UIFSBEJDBMHBQCFUXFFOGPSDFBOEGSFFEPN
2) Secondly, the process that requires theoretical comprehension and articulation is QBSFYDFMMFODF
the ongoing one, i.e. it is the question how philosophical reflections on popular sovereignty relate to the
QIFOPNFOPO PG iQFPQMFT QPMJUJDTu JO B DPOUFNQPSBSZ TFUUJOH 5IFTF OFX GPSNT PG QPMJUJDT
BSJTJOH
precisely in the West - regardless of whether they are right or left oriented – are all opposed to neoliber-
alism as political mastery of the ruling class. Moreover, these new politics invoke the return of the social
contract to politics in most concrete ways, such as the emphasis on the relevance of the referendum as
UIFFYFNQMBSZGPSNPGJNNFEJBUF
JFEJSFDUEFNPDSBDZ
3) Thirdly, the issue that is placed forward then is the reflection on democracy QFSTF, as the re-
sponse to the inquiry what the difference between decesionistic sovereignty and popular sovereignty, as
XFMMBTXIBUUIFSJTFPGDPOUFNQPSBSZiQFPQMFTQPMJUJDTuTBZTBCPVUEFNPDSBDZ5IFSFGPSF
JGUIFSFQSe-
sentative model of democracy has been severely perverted in its neoliberal shape – both in theory and
in practice - the idea that democracy JGJUXBOUTUPCFEFNPDSBDZneeds to be interrelated with the per-
NBOFOUCFDPNJOHPGUIFTPDJBMDPOUSBDUDPNFTGPSUI
4) Finally, last but in no respect least, it should be examined what are the structural implications of
two forms of sovereignty and rethinking of democracy for the concept of the political. If the original
concept of the political – of polis in politics – is abolished in the neoliberal setting and, furthermore, in
every type of decesionism that is self-contradictory to the social contract, than the political as such
stands in intrinsic relation to the democratic moment of popular sovereignty.
108&3"/%1&01-&410-*5*$4
If the problem is – as Bauman (2002) has extensively argued – that politics and power have be-
come divorced in contemporary setting, i.e. if politics have become emptied of practically any relevant
content because the place of real power is now SFMPDBUFEPVUTJEFPGJUthan the very cause of this coun-
terproductive movement at the same time reveals the NPEVTPQFSBOEJ for its overcoming. In other
words, if the separation between politics and power to the greatest extent has happened because power
has evaporated into the TVQSBOBUJPOBMTQBDFT of finance, trade and information platforms while politics
and democracy have become haunted spaces and more or less either useless or abused concepts – then,
consequently, it is exactly the issue of SFTPWFSFJHOJ[BUJPO that appears as the QBSFYDFMMFODFquestion of
the 21st century.
404
#0(%"/"/,0-+&7*ſResovereignization and politics of the people
Moreover, the call for political, social and economic resovereignization as the proper response to
the globalized imperialism in decline appears as TJOFRVBOPO for reaffirmation of the concept of the
political or, more accurately, for its regaining of its own original power via the power of the people.
5IJTJTXIBUiQFPQMFTQPMJUJDTuIBWFSFDFOUMZEFNPOTUSBUFEJOQSBDUJDFJOOVNFSPVTTUBUFTJOUIF8FTU
in a large number of cases the so-DBMMFEiOPSNBMTUBUFQPMJUJDTuTJNQMZTFSWFTUIFJOUFSFTUT PGTVQSB-
national power and, in such sense, HPFTBHBJOTUJUTPXOTUBUF'VSUIFSNPSF
iQFPQMFTQPMJUJDTuFYFNQMi-
fies, therefore, that the underlying premise of every western representative democracy, i.e. that citizens
exercise political power through voting, then representatives are elected, governments are formed and
their power which figures as the will of the people is no longer valid. The conclusion to be drawn from
this is that the social contract is structurally broken and that we can no longer embrace liberal democ-
racies as the regime in which power and politics coincide, that is, in which power lies within the people.
)PXFWFS
simultaneously, this unraveling sheds light precisely on the issue how we should rethink
contemporarily the concept of democracy because now it emerges as immanently interrelated with
popular sovereignty. Popular sovereignty itself, in turn, is disclosed as a necessary precondition of and
for politics thought through an alternative framework of power which resists decisionistic sovereignty.
As such, popular sovereignty is EFNPDSBUJDTPWFSFJHOUZQBSFYDFMMFODF – the power of the EFNPT - which
is diametrically opposed to every form of absolutism of political power. From a slightly different per-
spective – but no less significant – one can, along the same lines, say that the neo-imperialistic and neo-
colonial processes of globalization have, unwillingly, but in a manner of a certain political logic, re-
vealed the utmost relevance of MPDBMJ[BUJPOfor politics as such. The link between sovereignty and locali-
zation is, therefore, the key for unwrapping the political. There is no politics without MPDBUJPO. There is
no democracy without QPMJUJDTQSPQFS
i.e. SFBMJ[FEBTQPMJUJDTPGUJNFCVUFRVBMMZQPMJUJDTPGTQBDF
BMPDBMJ
ty, and this locality is tied precisely with the will and the power of the people coming into being and
then further being continually exercised. There is no popular sovereignty without USVFEFNPDSBDZBT
QPMJUJDT.
In a SFUPVSto the differentiation between decesionistic sovereignty and popular sovereignty a par-
ticular emphasis lies in the phenomenon that decisionistic sovereignty is EFGBDUPexemplified in and
through various globalization processes. More precisely, the mastery and dominion – as well as the
hierarchical structure which empties the political - is most notably presented in financial institutions
such as the European Central Bank (ECB) and the International Monetary Fund (IMF). These institu-
tions are the concrete embodiment of globalization and so are, on the other hand, political institutions
such as the EU and NATO – as models constructed for dissolving sovereignty and removing the deci-
sion-making process from immediate democracy that expresses the WPYQPQVMJ. This fact has another
TJHOJGJDBOUDPOTFRVFODFJGDPOUFNQPSBSZQPXFSJTOPUUIFNBOJGFTUBUJPOPGUIFXJMMPGUIFQFPQMFBOE
moreover, is not located in either local or national governments – if the rights of the people have been
delivered to transnational institutions - UIFOUIFQSJNBSZBOEVMUJNBUFHPBMPGiQFPQMFTQPMJUJDTuJTUP
bring back UIFTUBUF. This is to say that if, for instance, particular European states, first and foremost,
serve the interests of various financial and political institutions PVUTJEFPGUIFJSQSPQFSMPDBMJUJFT
i.e. plac-
es of specific human existence, the task of new movements, whether they are left or right oriented, is
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
the return of political practice to its space of occurrence. Because, if indeed it is the case that either
elected or unelected governments of technocrats are in power in numerous states, the demand is to
unmask the reality-show of NJNFTJTof politics that becomes a matter of social, normative and existen-
tial urgency.
5IFUBTL
UIFSFGPSF
PGUIFSJTFPGiQFPQMFTQPMJUJDTu– regardless of different shapes it takes – is to
reaffirm and rebuild again the state which in the era of globalization has become deeply discredited.
More accurately, the removal and dislocation of power into the hands of crypto-elites have produced
the schizophrenic SVQUVSFBOEDPOEJUJPOPGFYJTUFODFPGiBTUBUFXJUIJOBTUBUFu5IFTUBUF, therefore,
appeared as the casualty of the separation between politics and power – but, equally, its
de(con)struction emerges more as an issue about systematical theoretical and political action than as an
FOQBTTBOU collateral damage issue.
3&407&3&*(/*;"5*0/"410-*5*$"-"650/0.:"/%4&-'-%&5&3.*/"5*0/
Let us here recall that contemporary political philosophy insists on the relevance of OBNJOH
#BEJPV
as foundational grounding of ongoing life and practical processes and the very act of
disclosing the direction or situation of a movement. In the context in which power has become supra-
political, i.e. in which QPMJUJDTOPMPOHFSIBTQPXFSCVUSBUIFSTFSWFTQPXFS
it is precisely SFTPWFSFJHOJ[B
tion that appears as the proper name for UBLJOHCBDLQPMJUJDTGSPNUIFQPMJUJDBMDMBTT
JFGSPNUSBOTOB
UJPOBMDSZQUPelites. Because, if current content-less politics is distinctively out of reach of the common
citizens, then the action of returning politics to the people and the preservation of their will is the re-
quired and necessary response. If politics is, first and foremost, about naming, resovereignization is the
proper name. It goes without saying that such a new movement of repolitization FPJQTP means TUSVD
UVSBMDPOGSPOUBUJPO with the power of finance capital, as well as with the globalized vision of a unipolar
world. It is the re-FNFSHFODFPGiUIFNBOZuBHBJOTUiUIFPOFuXIJDIJTXIZUIJTQSPDFTT
UIFSFGPSF
DPr-
responds to the aspirations for transforming UIFJOUFSOBUJPOBMTUBUVTRVPtowards a multipolar, plural-
ized, post-globalized scene. Moreover, this is the underlying reason why it equally coincides and relates
to all efforts of particular states that aim to reaffirm sovereignty in the turbulent epoch of the 21st centu-
ry. On the other hand, however intrinsically relevant, the outlined moment JTUIFFYUFSOBMBTQFDUPG
SFTPWFSJHOJ[BUJPOUIBUBTTVNFTJOUFSDPOOFDUFEOFTTCFUXFFOiQFPQMFTQPMJUJDTuJOEJWFSHFOUMPDBMTQBDFT
in multiplicities of localities in which these growing processes unfold. 5IFJNNBOFOUBTQFDU
JFUIFDPSF
PGSFTPWFSFHOJ[BUJPOJTSFDMBJNJOHBVUPOPNZBOEQPMJUJDBMTFMGEFUFSNJOBUJPOBTUIFQSPQFSSFTQPOTFUP
RVBTJQPMJUJDT.
Currently we are in the stage of DSJTJT in both internal and external aspects of resoveregnization –
and every crisis, as Gramsci (2011) rightly noted, consists for the most part in the fact that the old is
dying and the new has not been born yet, that is, the new is struggling, with difficulty, into existence.
Externally, we are in a critical state between a world that is falling apart and a new world because the
old order has collapsed and something is struggling for emergence, while internally the conceptualiza-
tion of resovereignization as self-determination is more than needed. This is why, to invoke here
406
#0(%"/"/,0-+&7*ſResovereignization and politics of the people
Gramsci (2011) once again, the challenge of contemporary times is to live without illusions – without
becoming disillusioned.
So what would resovereignization as autonomy in our contemporary self-contradictory reality
look like 8IBUEPMJWFQIFOPNFOBPGDPOGSPOUJOHOFPDPMPOJBMJTNPGHMPCBMJ[BUJPOTQFBLBCPVUBu-
UIFOUJDBOEHFOVJOFGPSNTPGCVJMEJOHiQFPQMFTQPMJUJDTu 8IBUBSFUIFTUSVDUVSBMUSBOTGPSNBUJPOTPG
social practices which signify a particular return to the concept of UIFQPMJUJDBM *OBOFDPOPNJDTFOTF
resovereignization as self-determination refers to a contemporary form of reclaiming ownership of the
means of production - such as nationalization of major state industries - a demand of collective owner-
ship in a particular locality, i.e. of the places where one lives, works, thinks and plays. In a political
sense, resovereignization as autonomy is primarily the very act of a return to the most classical and
basic goal of politics, to popular sovereignty as USVFEFNPDSBDZ which is at all times opposed to the ideo-
logical birdsong of representative liberal democracy. Furthermore, it is a SFUPVS to QPMJUJDTBTQPMJUJDTPG
MPDBUJPO
a creativeremaking of the concepts of assembly and self-determination in a way of a new
political imagination.
5IFMJOLPGBSUJDVMBUJOHUIFTFQSPDFTTFTPGiQFPQMFTQPMJUJDTuJOSFMBUJPOUPUIFQBSFYDFMMFODF Aris-
totelian vision of inseparability between FUIJDTBOEQPMJUJDT (Aristotle, 2000), lies in comprehending that
a true politics requires an JOGJOJUFEFNBOE that flows from the QFSDFQUJPOPGJOKVTUJDF (Critchley, 2013).
This is the sense in which UIFDPODFQUPGUIFQPMJUJDBM FPJQTPcarries with itself a SBEJDBMMZFHBMJUBSJBO
NPNFOU
which is equally related to rethinking freedom QFS TF. This is also how resovereignization
brings with it a different political anthropology in comparison to the one promoted by free-trade ide-
ology, an anthropology of altruism that can replace the egoistic DBMDVMVTand view freedom as interrelat-
ed with justice.
After perceiving and politically situating the concept of infinite demand,2 the second step, then,
lies in examining the issue of the location, i.e. where precisely the infinite demand of injustice is articu-
lated. This moment, however, is interrelated with the question of the creation of - consistently speaking
in Gramsci’s (2011) conceptual apparatus - a OFXIFHFNPOZ as a counter-movement which binds to-
HFUIFSBTDBUUFSFEDPMMFDUJWJUZ*OUIJTSFTQFDU
iQFPQMFTQPMJUJDTuBMXBZTBMSFBEZQSFTVQQPTFTBDPNNPO
GSPOUBQPMJUJDBMTVCKFDUJWJUZthat takes shape and comes into existence. Moreover, it is precisely such
BDUJWJUZUIBUJT DBMMFEIFHFNPOZPS
JO-BDMBVBOE.PVGGFT
UFSNT
iB DIBJO PGFRVJWBMFODFTu
)FHFNPOZ
UIFSFGPSF
JTUIFBSUPGUIFQPMJUJDBMJOBOECZJUTFMG
JFUIFDVMUJWBUJPOPGGPSNTPGDPNNPn-
ality and the construction of a collective will (Laclau, 2007). This irreplaceable practice of hegemony is
based in locality, coming forth from the local ethnography of social life and rising, in this way, from
political history and political anthropology of a particular topos)FHFNPOZ- as collective will - has to
take serious account of the habits, morals and local traditions exactly because the quest of the political,
as well as a true democracy, must not be imposed from above, but rather needs to be generated from
2
In comparison to the argument outlined in *OGJOJUFMZ%FNBOEJOH (Critchley, 2013) which ends as an appeal for a
specific FUIJDT
UIFDPODFQUPGUIFiJOGJOJUFEFNBOEuIFSFIBTJUTJSSFQMBDFBCMFQPMJUJDBMEJNFOTJPO.
407
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
iCFMPXu'VSUIFSNPSF
XIBUJTBUTUBLFIFSFJTUIFJNNBOFOUSFMBUJPOCFUXFFOUIFSBEJDBMMZFHBMJUBSJBO
moment and the molecular level of social life.
*G
UIFSFGPSF
XIBUJTQSPQPTFECZBSUJDVMBUJPOPGSFTPWFSFJHOJ[BUJPOBOEiQFPQMFTQPMJUJDTuJTBMTP
rethinking of an alternative conception of power which comes forth from B DPMMFDUJWFXJMM, then the
meta-question, namely, how we contribute to these growing practices, has a response in its very formu-
lation. In other words, a commonality aiming towards autonomy and self-determination or, more
accurately, a restoration of the inner bond between QPMJUJDTBOEQPXFS refers to theoretical and practical
NPEFTPGBDUJPOXIJDISFBGGJSNUSVFEFNPDSBDZ)FSFPOFDBOBMTPSFDBMM"SFOEUT
SFUIJOLJOHPG
the concept of power - in comparison and opposition to force or violence because it occurs JOUFSIPNJ
nes, when people act together in a public sphere – but the issue of interconnectedness between freedom
and justice, as a QBSFYDFMMFODF matter of true democracy, is a relevant moment for re-articulating power
as well.
5IJTJTUPTBZUIFGPMMPXJOHQPMJUJDTJTOPUPOMZ– BT3BODJFSF
UIJOLTPGit - the spontaneous
emergence of the people, a spontaneous appearance, nor is it merely - as Badiou (2006) would have it –
BNBUUFSPGBSBSFFWFOU5IFBVUIFOUJDBQQFBSBODFBOEHSPXUIPGiQFPQMFTQPMJUJDTuSFRVJSFTUIFiCBDk-
HSPVOEuPGUIFJOGJOJUFEFNBOd and the QFSDFQUJPOPGQPMJUJDT as QPMJUJDTPGUJNF and QPMJUJDTPGMPDBMJUZ.
1PMJUJDTPGUJNF
above all, relates to comprehending a genealogy of political forms and how contempo-
rary politics is situated within a historical framework as well as the perception of Kairos, of proper time
when conditions are right for the accomplishment of a crucial action, i.e. the decisive moment which
exists in between regular time. As such, politics of time is practically inseparable from politics of locali-
ty, that is, from local spaces and places in which politics is generated and created – and from collective
NFNPSZUISPVHIXIJDIQPMJUJDBMTVCKFDUJWJUZUBLFTTIBQF ,PMKFWJǀ
In response, therefore, to the question about the role of the intellectual in contemporary societies
FOHFOFSBMF, it is this interweaving between QPMJUJDTPGUJNF and QPMJUJDTPGMPDBMJUZ and, moreover, the
interrelatedness between the concept of the political and resovereignization that, first and foremost,
needs to be taken into account. A bSJFGPVUMJOFPGUIJTSPMFUIFOJTUIFGPMMPXJOHBTJOUFMMFDUVBMTFBDIBOE
every one of us should at all times substantially strive towards achieving the goal of becoming what
Gramsci (2011) called UIFPSHBOJDJOUFMMFDUVBM. The contemporary organic intellectual is the structural
QBSUPGUIFQSPDFTTPGCFDPNJOHPGiQFPQMFTQPMJUJDTu
JFIFJTBOJNNBOFOUQBSUPGUIFNPWFNFOUPG
political, economic, social and cultural resovereignization. As such, the intellectual of the 21st century is,
in and by itself, BOJSSFQMBDFBCMFDPOUSJCVUPSUPUIFBSUJDVMBUJPOPGUIFDPMMFDUJWFXJMMCFDBVTFIFJTXJUIJO
the movement rather than outside, the intellectual emerges from the process of becoming of the politi-
cal and can, therefore, TQFBLGSPNUIBUQPTJUJPO. Furthermore, this is also essential to the activity of polit-
ical education, as well as for constructing alternative political practices around the concepts like asso-
ciaUJPOTPGQFPQMFBOEHFOFSBMBTTFNCMJFT)PXFWFS
UIFCPUUPNMJOFJTUIFVUNPTUSFMFWBODF of CSJOHJOH
CBDLUIFTUBUFUIBUIBTCFFOEJTDSFEJUFEBOEQSBDUJDBMMZEJTTPMWFE. This is a process of the creative coming
together and binding between theory and practice in such a way that the first is not empty and the
second is not blind.
408
#0(%"/"/,0-+&7*ſResovereignization and politics of the people
If there is a new spectre haunting Europe today - JUJTQSFDJTFMZUIFTQFDUSFPGiQFPQMFTQPMJUJDTu
Moreover, iBMMUIFQPXFSTPGPME&VSPQFIBWFFOUFSFEJOUPBOBMMJBODFUPFYPSDJTFUIJTTQFDUSFu .BSY
1964) – the spectre of European alliance of free and sovereign sUBUFT"HBJO
QFPQMFiIBWFOPUIJOHUP
MPTFCVUUIFJSDIBJOTuPS
SBUIFS
iUIFZIBWFBXPSMEUPXJOu .BSY
3&'&3&/$&4
409
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̹͇̻͇̺̽͆͆̓̾́ͣ͡
̸͉̺͉̾͊͌̾̾͆́̀͏̸̸̸̸͈͇͉͇́́̈́́͋́̓͆̽͠
͉̾̀́̾ͅ
͌ ͬͷ Ͷͪ͵; ͺͳͽͪΔͰ ͻͰͼ;ͬͰͻͰͳͲͪͳΒͰ ͻͪͲͷͪͽͻͪ ͼͰ ; ͼͽͻ;͵ͽ;ͻΒ ͻͰͶͪͳΒͳ ͼͪ tͺͶͳͽͳ͵ͷ
ͪͻͯͪi
͵ͪͪͯͰ͵ͬͪͽͳͷͯͭͬͻͷͪͺͶͳͽͳ͵;
Ͱ͵ͷͼ͵;
ͯͻ;ͽͬͰ;ͳ͵;Ͷͽ;ͻ;ͭͶͫͪͶͳͲͪͳΒ;
͈ͶͪͲͳͼͰͯͳΔͰͳͰ͵ͪ͵ΒͰͺͻͪ͵ͼͪ;ͬͰͶͳ͵ΒͷͰͻͳtͺͻͰͬͪͲͳͶͪiͽͰͻͳΒ;, ͽΒ͵ͪ͵ͼ;ͯͻ;ͽͬͰͳͳ
ͺͶͳͽͳ͵ͳͺͻͰͼͳͬͰΕͳͼͻͽͪͶͳͫͻͳͼͰͬͰͰͺͰͯ͵
ͼͪͯͻ;ͭͰͼͽͻͪͰ
ͼͳͼͽͰͷͼ͵ͷͳΓͰΔͰΒ
;ͬͰ͵ͳΒͰͺΒͷͬͪͻͽͳ͵;ͶͳͼͪͶͬͰͿͰͷͰͰ̸;ͽͻͪͻͭ;ͷͰͽͳͰ͵ͪ͵ΒͰ
ͽͪͬͳͰ
ͼͪͬͻͰͷͰͪ
ͺͶͳͽͳ͵ͪͿͳͶͲͿͳΒͪ
ͭͽͬͫͰͲͳͲ;ͲͰͽ͵ͪ
ͼ;ͬͰͻͰͳͽͰͽͺͻͭͶͪͼͳͶͪ ͺͻͰͬͪͲͳΌͰͳͷ ͎ͪͻͽ
͆Ͱͭͻͳ
͉ͪͼͳΒͰͻ
̸ͭͪͷͫͰ
̓ͻͳͶͳ
– ͳͼͽͬͻͰͷͰͪͭͶͪͪͬͪΒ;Εͳ͵ͪ͵ͼͰͬͪ͵ͪͬͺͻͪͬͪͷͳΓͰΔͪͻͪͲͬͳ
ͳͲͺͼͽͷͯͰͻͳͲͷͪͺͼͽͼͽͻ;͵ͽ;ͻͪͶͳͲͷͪΒͰͯͪ͵͵ͪͳͳͲͰͶͳͫͰͻͪͶͳͲͷͪ͌ͫͪͪͲͪͰͪͫͶͳ͵ͪ
ͽͰͻͳΒͰ
ͳͼͳͼͽͳͻͪͼͰͪͽͷͰͯͪͼ;ͬͰͻͰͳͽͰͽͽͻͰͫͪͯͰ͵ͼͽͻ;ͳͼͪͽͳ
ͯͼ
ͯͪΒͰͺͽͻͰͫΔͰͭͬ
ͻͪͼͽͪ͵ͪΔͰ;ͭͶͫͪͶͳͲͬͪΒͶͳͫͰͻͪͶΒͯͰͷ͵ͻͪͽͳΒͳ͌ͺ;ΕͳͬͪΔͰ
ͷͰΌ;ͽͳͷ
ͪͻͪͲͶͳ͵;ͳͲͷͰΌ;ͯͰͰ
Ͳͳͳͼͽͳ͵ͭͼ;ͬͰͻͰͳͽͰͽͪͳͪͻͯͭͼ;ͬͰͻͰͳͽͰͽͪ– ͵ͪͪͰͺͻͰͼͽͪ;ͫͻͫ;ͳͲͷͰΌ;ͺͻͳͳͺͪ
tΒͰͯͭiͳͺͻͳͳͺͪtͷͽͬͪi– ͽͬͪͻͪͯͻ;ͭͪͳΒͰͺͰͻͼͺͰ͵ͽͳͬͰͲͪͻͪͲ;ͷͰͬͪΔͰͳͷͪͰͽͰͬͰͲͰ͵Βͪ
ͺͼͽΒͳͳͲͷͰΌ;ͯͰͷ͵ͻͪͽͳΒͰ
ͼ;ͬͰͻͰͳͽͰͽͪͳͺΒͷͪ ͺͶͳͽͳ͵ͭ͠Ͱͻ
ͯͰͰͲͳͳͼͽͳ͵ͳͼ;ͬͰͻͰͳͽͰͽ
ͽͳͰͼͰͳΒͰͻͪͻͳΒͼ͵Ͱͼͽͻ;͵ͽ;ͻͰͷΕͳͳͬͶͪͼͽͳ
ͼͪ͵ΒͷͪͼͽͪΒͰͼͬͪ͵ͪͰΒͰͯͪ͵ͼͽ
ͯ͵ͼͰ
ͫͻͪͽ
ͪͻͯͳͼ;ͬͰͻͰͳͽͰͽͯͼͳͪͺͻͰͼͼͪͷ͵ͼͽͳͽ;ͳͼͪΔͪͪͻͯͪ
ͽΒͰͳͼͷͳͼͪͳͲͬͻͰͯͰͷ
͵ͻͪͽͳΒͰͳͺͶͳͽͳ͵Ͱ͑ͽͪͬͳͰ
;ͺͻͪͬͬͳ ͺͬͻͪͽͪ͵ ͻ;ͼͬͼ͵ͳͼͬͪΕͰͷͯͻ;ͽͬͰͷ;ͭͬͻ;
ͲͪΒͰͯ ͼͪ ͺͻͷͳΓͪΔͰͷ ͰͺͼͻͰͯͰ ͯͰͷ͵ͻͪͽͳΒͰ ͵ͪ tͺͻͪͬͰ ͯͰͷ͵ͻͪͽͳΒͰi
ͫΒͪΔͪͬͪ ͷͽͬ
ͺͽͰͳΒͪͶͪtͺͶͳͽͳ͵Ͱͪͻͯͪi;XXI ͬͰ͵;͌ͯͻ;ͭͷͯͰͶ;ͻͪͯͪ
;ͲͺͯͼͰΕͪΔͰͪͲͪͰΔͰpolis-ͪ;
ͺͶͳͽͳ͵ͷ
ͻͪͲͷͪͽͻͪͼͰͼͶͱͰͳͯͼͳͲͷͰΌ;ͺͶͳͽͳ͵ͰͳͷΕͳ;ͲͼͶͰͯͰΕͳͲͪ͵Γ;ͪ͵͵ͪ͵ͫͳͺ
Ͷͳͽͳ͵ͪ;ͷͰͼͽͼͪͯͪΔͰͭtͺͻͪͲͭͷͰͼͽͪiͺͬͺͼͽͪͶͪtͷΕͪiͺͽͻͰͫΒͰͯͪͼͰ
ͺͻͰͼͬͰͭͪ
ͻͪͲ;
ͷͰ͵ͪͺͶͳͽͳ͵ͪͬͻͰͷͰͪ ͳͺͶͳͽͳ͵ͪͷͰͼͽͪ̓ͻͲͽͰͷͺͻͪͶͼͽͳͼͺͰͳͿͳͳtopos ͫͻͪͲ;ΒͰͼͰͳ
ͪͶͽͰͻͪͽͳͬͳͺΒͪͷͷΕͳ͵ͪtͺͶͳͽͳ͵ͪͪͻͯͪi– ͳͽͰ͵ͪͬͪΒͪͳͷͭ;ΕͰΒͰͯͺͻͰͽͳͯͼͬͪ
ͻͰͼ;ͬͰͻͰͳͲͪͳΒͰ͵ͪͺͶͳͽͳ͵Ͱͪ;ͽͷͳΒͰͳ͵ͪͼͪͷ;ͼͺͼͽͪͬΓͪΔͪ͌ͼͪͬͻͰͷͰͷ͵ͽͰ͵ͼͽ;ͼͰ
ͼͽͭͪ
ͻͰͼ;ͬͰͻͰͳͲͪͳΒͪ ͪΒͺͻͰ ͺΒͪͬΓ;ΒͰ ͵ͪ ͺͳͽͪΔͰ ͯͫͻͪͰ ͳ ͫͬͰ ͯͻͱͪͬͰ – ͵ͪ ͺͻͳͷͪͻͭ
;ͼͶͬͪͷͭ;ΕͼͽͳͲͪͻͰͪͶͳͲͪͳΒ;ͺͶͳͽͳ͵ͭ
̓͌͐͆̾͡ ͉̾͐́ ͻͰͼ;ͬͰͻͰͳͲͪͳΒͪ
ͺͶͳͽͳ͵ͪ ͪͻͯͪ
ͺͼͽ
ͭͶͫͪͶͳͲͪͳΒͪ
ͺͻͪͬͪ ͯͰͷ͵ͻͪͽͳΒͪ
ͼͪͷ;ͼͺͼͽͪͬΓͪΔͰ
410
̸̸̸͉̺͇̈́̾̓͊͆̽̓͊͋́ͣ1
̸̺͉̺͇̈́̽́́̓͊͋́ͣͅí
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ;̓ͼͬͼ͵Β.ͳͽͻͬͳͳ
̾͵ͷͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͰ͵ͷͼ͵;ͽͰͻͳΒ;ͳͪͪͶͳͲ;
̸̸̸̸̸͇̻͇̺̻͇̹͌̈́̾̈́́͋͌͌͊̈́́̈́̈́́̀ͅ͏́̾́͠
̺͇͇͉͊̾͋͊̓̾̾̓͆͊̓̾̓́̀̾ͅ
̸̸͊̿̾͋̓ ̸;ͽͻͳͼͰͫͪͬͰͺͻͫͶͰͷͷͳͽͰͶͰ͵ͽ;ͪͶͳͰͶͳͽͪ
ΔͰͭͬͷͼͶͱͰΕ;
ͺͪͼͪͷͳͷ
ͽͳͷͳͰͼ;ͭͶͪͼͳͪͷͪ͵ΒͰͭͪͺͻͪͽͰ͆ͬͳ͵ͼͽͻ;͵ͽͰͷΕͳͰͶͳͽͪ;ͷͯͰͻͷͯͫ;;ͼͽͬͪͻͳ͵ͻͰͼ
ͺͯͳͻͪͼΔͳͬͷͷͪͻͭͳͪͶͳͲͪͳΒͷ
ͼͶΔͰͷͪ͋;͵ͳͯͳͯͬ;ͷͪ͵ͼͳͷ;tͪ͠͵ͳͻͪͯͰͽͷͭ;
ͪ
ͼͶͪͫͳͽͷͻͪΒ;i̸;ͽͻͳͽͻͪͭͪΒ;Ͳͪ;ͲͻͳͷͪͺΒͪͬͰͪͺͶͭͰͽͪͬͶͪͼͽͳͼͬͪ͵ͰͬͻͼͽͰ́Ͳͽͭͯ
ͼͪͯͰͽͲͬͬͰͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰͼͰͲͪͶͪͱͰͲͪ;ͽͪͺͪΔͰ;Ͱͬͻͺͼ͵ͳͳͯͰͽͳͽͰͽ͆ͪͽΒͷͪͽͻͳͳ
ͯͶͪͲͳ ͯ ͺͶͪͻͳͲͪͳΒͰ ͳ ͵Βͳ ͼͰ ͺͻͰͯ ͪͶͰͽͷ ͫͰͼͷͳΓͪͬͪΔͪ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ Ͱ
ͷͳͻͰͼͪͽͪ͵ͬͳͷͼͽͪΔͰͷͳͳ͵Βͳ͵ͰͺͽͰ͵ͷͼ͵ͰͯͷͳͪͳΒͰͺͻͰͼͰͳͪͳͯͰͽͳͽͰͽ̸;ͽͻͳ
ͽ;ͬͻͼͽ;Ϳͳ͵ͼͪͳΒͰͻͪͶͪΔ;Β;ͳͯͬͯͰ;ͬͰͲ;ͼͯͭͬͻΕ;ͳͽͰͶͰ͵ͽ;ͪͶͪͪ͵ΒͪͰͫͳͼͷͰͶͪͯͪ
ͫ;ͯͰͻͰͶͪͽͳͬͳͲͬͪͪͲͫͭͺͻͳͬͳͶͰͭͳΒͪͳ͵ͻͳͼͽͳ͇ͳͳͼͽͻͪͱ;Β;ͷͭ;ΕͼͽͳͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰ
ͯͪͼͰ;͵ͻͳͲͳͷͬͻͰͷͰͳͷͪͳͲͷͪ͵ͰͯͳͯͰͶͭͳΒͰͳͺͽͻͪͱͳͻͰͰΔͪ͵ͪ͵ͲͪͰ͵ͷͼ͵ͰͺͻͫͶͰͷͰ
ͽͪ͵ͳͲͪͲͪͽͳͻͪΔͰͳͯͳͬͳͯ;ͪͶͭͳͪͳͪͶͭͳͯͰͽͳͽͰͽ̸ͪ;ͽͻͳͽͻͪͱͰͯͭͬͻͳͪͺͳͽͪΔͰ
́ͷͪͶͳ;͊ͻͫͳΒͳͰͶͳͽͰ ͌͵ͪͲ;Β;ͺͻͳͽͷͰͪͻͪͼ͵ͻͪ͵ͳͲͷͰΌ;ͻͷͪͽͳͬͰͳͿ;͵ͳͪͶͰͰͶͳͽͰͳ
ͼͬͰͬͰΕ;ͼͰͭͷͰͽͪͳΒ;ͪͶ͵ͪͶͷͳͻͰͭͳͪͶͷͳͬ;͵ͪͰ͵;ͬͻͼͽ;Ͱ;ͽͰͷͰΓͰͭ͵ͽͻͪͺ;͵ͽͪ
Ͱͬͻͺͼ͵ͷͲͪΒͰͯͳͽͬ;́ͼͽͻͪͱ;Β;ͯͪͶͳͳͷͪͪͳͪͯͪͼͰͺͶͳͽͳ͵ͳ
͵;Ͷͽ;ͻͳͳ ͼͳΒͪͶͳͻͪͲͬΒ
ͼͽͬͪͻͰͳͲͬͪͪͭͶͼͪ͵ͼͼ͵ͭͫͻͪͼͪ
ͯͪͶͳΒͰͼͺͻͰͭͪͺͶͳͽͳ͵ͰͳͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰ͵ͻͰ;ͽͪ
ͳͻͰΔ;ͼͶͫͯͰͳͶͳ;ͬͻΕͳͬͪΔ;ͺͻͰͷΕͳ͵ͻͺͻͪͽͳͬͭͪͯͼͳΒͪͶͳͷ͈ͼͰͫͼ;ͳͼͽͻͪͱͳ
ͬͪͶͳ ͯͼ ͳͽͰͶͰ͵ͽ;ͪͶͰ ͰͶͳͽͰ ͺͻͰͷͪ ͼͪͬͻͰͷͰΒ ͼͬͰͽͼ͵Β Ͱ͵ͷͼ͵Β ͵ͻͳͲͳ ̸;ͽͻͰ ͳͽͰͻͰͼ;ΒͰ
͵Ͷͳ͵ͼͰͯͪͪΔͳͳͽͰͶͰ͵ͽ;ͪͶͪ;ͲͯͳͱͰͳͲͪͯͺͪͻͳΒͪͶͭͲͪΔͪͼͺͼͽͬͰͰͺͻͿͰͼͳΒͰͳͪͭͪͱ;ΒͰ
ͪͭͶͫͪͶͳͷͺͳͽͪΔͳͷͪ͵ͽͻͬͰͻͲͳ
Ͱͼͽͳͷͪͳͺ;ͶͪͳΒͪ
͵ΒͰ;ͻ;ͪͬͪΒ;͵ͻͰͯͳͫͳͶͳͽͰͽͳͽͰͶͰ͵
ͽ;ͪͶͪͪ͵ΒͳͼͰͻ;͵ͬͯͰͳͼ͵Γ;ͳͬͳͼͽͳͷ
͉̓͌͐͆̾̾͐́͡ ͰͶͳͽͪ
ͭͶͫͪͶͳͲͪͷ
ͳͯͰͽͳͽͰͽ
͵ͻͳͲͪ
ͳͽͰͭͻͪͳΒͰ
̺͇͌̽
́ͽͪͶͳΒͪͼ͵ͳͰ͵ͷͳͼͽͪͳͼͳͶ̺ͭͳͶͿͻͰ͈ͯͪͻͰͽΒͰΒͯͪͬͰͭͯͳͰͯͪͯͰͿͳ
ͳͳΒ;ͰͶͳͽͰ͵Β;ͳͼͽͻͪͱͳͬͪͳ͵ͪͻͪ͵ͽͰͻͳ;͵ͪͺͽ;͋ͪ͵͵ͪͱͰͯͪΒͰͰͶͳͽͪt͵Ͷͪͼͪͳ
1
aleksandar.kostic@pr.ac.rs
í vladimir.kostic@pr.ac.rs
411
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵Βͳ ͺ͵ͪͲ;Β;ͪΒͬͰΕͳ;ͼͺͰ ;ͼͬΒΒͭͻͪͳͯͰͶͪͽͼͽͳi 1BSFUP
ͼͽͻ
́ͼͽͳͪ;ͽͻΒͰ
ͯͪΓͰͺͯͰͶͳͰͶͳͽ;ͪ;ͺͻͪͬΓͪ͵;ͳ;t͵ΒͪͰ;ͺͻͪͬΓͪi 1BSFUP
ͼͽͻ
̽ͻ;ͭͳͷͻͰͳͷͪ
ͺͻͳ ͺͼͽΒͪΔ; ͼͽͪͫͳͶͰ ͯͻ;ͽͬͰͰ ͻͪͬͽͰͱͰ
ͷͱͰ ͼͰ ͭͬͻͳͽͳ ͼ;ͺͰͻͳͻͼͽͳ ͵Βͪ ͼͰ
ͼͶͪΔͪͪͫͶͳ͵ͳͲͬͻͼͼͽͳ
ͽͲͪͳͯͪͼ;ͺΒͰͯͳͳ͵ΒͳͺͻͰͯͼͽͪͬΓͪΒ;ͰͶͳͽ;ͽͪͶͰͽͬͪͳͳ
ͳͷͪΒ;ͼͫͳͰ͵ΒͰͫͰͲͫͰΌ;Β;ͷΕ
͊ ͪͼͽͪ͵ͷ ͳ ͻͪͲͬΒͰͷ ͰͶͳͫͰͻͪͶͭ ͺͻΒͰ͵ͽͪ ͽ;ͻͫͭͶͫͪͶͳͲͪͳΒͰ
ͯͶ ΒͰ ͯ ͬͰ
ͻͪͬͽͰͱͰ ͼͪͭͪ ͳͲͷͰΌ; ͬͰͶͳ͵ͳ ͼͳΒͪͶͳ ͭͻ;ͺͪ
ͯͼ ͯ tͺͪͯͪΔͪ ͷΕͳ ͪͳͪͶͰ
ͫ;ͻͱͪͲͳΒͰͳͻͪͯͳ͵Ͱ͵ͶͪͼͰ
ͳͷͰͽͰͻͼ͵ͭ;ͼͺͪͰͶͳͫͰͻͪͶͭ͵ͻͳͶͪͭͶͫͪͶͰͰͶͳͽͰͷΕͳ
ΔͰͭͺͻͰͽͬͪͻͪΔͪ;͵ͻͰͪͽͻͪͬͭͭͶͫͪͶͭͺͻͰͽ͵ͪi ͈Ͱ;ΒͶͳΕ
ͼͽͻ
͉ͰΒͰͷͰͭͪͰ
Ͷͳͽͳ
͵Β;ͳͰͺͻͰͯͼͽͪͬͳͳͽͻͪͼͪͳͪͶͭ͵ͪͺͳͽͪͶͪ͢;ͯͪͳͪͶͳ
Ͷ͵ͪͶͳͰͶͳ
ͽͪͻͪͲͶͳ͵;ΒͰ;͵Γ;Ͱͼͽ;ͭͶͫͪͶ;ͺͻͳͲͬͯΔ;ͳ;ͺͻͪͬΓͪΔͰͭͶͫͪͶͳͷ͵ͻͰͽͪΔͰͷͪ͵;ͷ;Ͷͪͳ
ΒͰ̾ͶͳͽͰͳͲͻͪͼͶͰͪͽΒͷͪͽͻͳͳͰͼͽͼ;;ͼ;͵ͫ;ͼͰͶͳͽͷ͵ΒͪͳΒͰͻͪͬͯ;ͪͺͻͰͯͪͶͰͽͷ
ͫͰͼͷͳΓͪͬͪΔͪ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ
ΒͰͻ Ͱ ͬͳͯͰ ͯͪ ͼͰ ͺͻͰ͵ Ͱ͵ͷͼ͵Ͱ ͯͷͳͪͳΒͰ
ͪͭͶͼͪ͵ͼͼ͵ͳ ͲͰͷͪΓͪ ͼͽͬͪͻͪΒ; ;ͼͶͬͳ Ͳͪ ;ͻ;ͪͬͪΔͰ ͳ ͫͻͳͼͪΔͰ ͪͳͪͶͳ ͳͯͰͽͳͽͰͽͪ
̀ͪͽΒͰͯͪͪͼͯͭͬͻͼͽͳͽͰͶͰ͵ͽ;ͪͶͪͪ ͬͰͶͳ͵ͪͳ ͰͫͳͼͷͰͶͪͯͪ ͫ;ͯͰͻͰͶͪͽͳͬͳͲͬͪͪͲͫͭ
ͺͻͳͬͳͶͰͭͳΒͪͳ͵ͻͳͼͽͳ
͊ͬͰͽͺͻͶͪͲͳ͵ͻͲ ͺͽͻͰͼͰ͵ΒͳͪͼͽͪΒ;͵ͪ ͺͼͶͰͯͳͪͰ͵ͻͳͽͳ͵ͰͭͶͫͪͶͳͲͪͳΒͰͳ ͺͻ
ͭͶͪͪͬͪΔͪ ͰͶͳͫͰͻͪͶͭ ͵Ͱͺͽͪ Ͳͪ ΒͰͯͳͳ ͷͭ;Ε ";ͽͻͳͽͪͽͳͬͳ ͺͻͰͯͼͽͪͬͳͳ ͼͬͰͽͼ͵Ͱ
ͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰͺͺ;ͽ͆ͪͷͪ͐ͷͼ͵ͭ
͍ͪͻͳͯͪ̀ͪ͵ͪͻͳΒͰ
͊ͰͻͭͰΒͪ̓ͪͻͪ-ͅ;ͻͲͰ
̸ͶͰ͵ͼͪͯͻͪ
̽;ͭͳͪ
̀ͳͭͷ;ͽ̹ͪͪ;ͷͪͪ
̾ͻͳ͵͉ͪͰΒͰͻͽͪ
ͦͲͰͿͪ͊ͽͳͭͶͳͪ
ͪ̾͠ͶͼͽͰͻͪ
ͼ;ͺͻͽͼͽͪͬΓͪΒ;ͼͰ
ͽͪ͵ͬΒͽͰͯͰͳΒͳ͆ͪͽͻͪͭ;͋;͵ͳͯͳͯͬͰͷͪ͵ͼͳͷͰtͪ͠͵ͳͻͪͯͰͽͷͭ;
ͪͼͶͪͫͳͽͻͺͰͽͷͻͪ
Β;i
ͼͬͰͯͳͼͷͯͪΒͰͼͬͰͬͳͰ;ͺͽͳͪΒ;͋ͰͻͳΒͪͺͻͪͬͰͯͭͻͪͽͪ͌ͽͪ͵ͬͳͷ͵Ͷͼͽͳͷͪ
ͪ
ͼͽͻͪͯͪΔͰ͊ͻͫͳΒͰ
́ͻͪ͵ͪ
̈́ͳͫͳΒͰ
͊ͳͻͳΒͰ
̸ͬͭͪͳͼͽͪͪ
ͰͶͳͽͪͼͪͺͲͪͽͳͼͬͰͽͼ͵ͳ;ͳͬͰͻͲͳͽͰͽͪ
ͼͽͪΒͰ Ͱͷͪ ͈ͼͽͪͬΓͪ ͼͰ ͺͳͽͪΔͰ ̀ͪͽ ͉ͪͲͬͳΒͰͰ ͲͰͷΓͰ ͼͰ ͺͻͷͬͳ; ͵ͪ ͯͰͷ͵ͻͪͽͼ͵Ͱ
ͪ
ͳͽͰͶͰ͵ͽ;ͪͶͪͰͶͳͽͪͪͺͶͭͰͽͼ͵ͳͳͼͽ;ͺͪ
ͽͼͬͰͯͬͯͳͯͪͺͼ;ͻͯͪ͏ͳΓͪͰͭͻͪͯͪΒͰͼͽͰͯͪ
;͵ͪͱͰͷͪͺͻͫͶͰͷͰ͵Βͳͼ;ͯͬͰͶͳͯͽͪ͵ͬͭͼͽͪΔͪ
ͻͪͶͪͳͷͷͪͳͺ;ͶͪͽͳͬͪͯͭͪΌͪΔͪͳ
;͵ͪͱͰͷ ͪ ͭͰͼͽͻͪͽͰ͵; ͯͳͷͰͲͳΒ; ͺͻͫͶͰͷͪ ͵ͪ ͫͳͽ; Ͳͪ ͫΓͰ ͻͪͲ;ͷͰͬͪΔͰ Ͱ͵ͷͼ͵ͳ ͳ
ͯͻ;ͽͬͰͳ͵ͻͰͽͪΔͪ
͌ͺͻͪͬͰͶͳͫͰͻͪͶͳ͵Ͱͺͽ͵ΒͳͼͰͽͰ͵ͽͻͶͳͯͬͰΒͰͯͺΒͪͬͰͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ
͵ͻͳͲͰ͇ͳͭͶͰͯͯͪͼ;ͳͲͬͻͳ͵ͻͳͲͰͷͭͼͶͱͰͳΒͳͰͭͽΒͰͺͻͺͪͼͽͽͻͱͳͽͪͰ͵ͻͰͽͳ
ͪ;̸͊̽͏ͳΓͪͰͭͻͪͯͪΒͰͼͽͰͳͯͪͳͼͽͻͪͱͳͷͯͼͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰͺͻͰͷͪͼͪͬͻͰͷͰΒ
Ͱ͵ͷͼ͵Β͵ͻͳͲͳ̹ͪͬͳͷͼͰͳͳͽͰͶͰ͵ͽ;ͪͶͷͰͶͳͽͷ;͊ͻͫͳΒͳͳͺͳͽͪΔͳͷͪ͵ΒͪͺͻͳͲͶͪͲͰͳͲ
ͳΔͰͳͰͯͪͼͰͼͺͻͬͯͳͼͰͭͷͰͽͪͳΒͪͪͶ͵ͪͶͷͳͻͰͭͳͪͶͷͳͬ;͵ͪͰ͵ͪͬͻͼͽͪ͵
ͽͻͪͺ;͵ͽͪͰͬͻͺͼ͵ͷͲͪΒͰͯͳͽͬ;͆ͪΒͰͲͪͯͪͽͪ͵ͯͪͳͼͽͻͪͱͳͷͲͫͭͰͭͪΒͰͽͽͪ͵
̸͇͉͇͇͇͉͇͇̹̓͆͊͋͌̓͋͆̾ͣ́̾̈́́͋͌̽̾͆̽͌ͅͅͅ
͉ͪͲͶͳͳͽͳͽͰͻͰͽͳͪͻͳͰͶͳͽͪͼͶͪͱ;ͼͰ;ΒͰͯͷ– ͯͪ;ͳͼͽͻͳΒͳͬͰͪͼͽͬͪͺͼͽΒͰ͵
ͼͽͪͽͰͯͪͼͰͰͶͳͽͰͼͪͼͬͪ͵ͷͰͺͷͺΒͪͬΓ;Β;;ͬͷͫͶͳ͵;͋ͰͲͪͳͯͪͳͰͺͻͪͬͯͪͬͪΒ;
412
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
;ͬΌͰΔͰ ͺΒͷͪ tͲͪ͵ͳͽͼͽͳi ͊ͳͶͲͳ ͳ ͺͻͰͯ ͺͻͰͲͭ ͺͻͳ͵ͪͲͳͬͪΔͪ ͺͻͫͶͰͷͪ ; ͬͰͲͳ ͼ
ͽͰͻͳΒͷͰͶͳͽͪͺͻͳͲͪΒ;ͯͪͼͰtͲͪ͵iͼͪͷͺͼͰͫͳͪͷͰΕͰ͇ͽ;ͯͪͳtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰi
Ͱͷͪ͵-ͳͽͪͶͳΒͪͼ͵ͭ ͼͳͶͭͪ ͳ Ͱ͵ͷͳͼͽͰ ͉ͫͰͻͽͪ ͅͳͰͶͼͪ ͆ͪͼ ͳͽͰͻͰͼ;ΒͰ ͼͷͳͼͪ
ͅͳͰͶͼͬͭͳͼͳͼͽͳͻͪΔͪͪͽͷͰͯͪtͻͭͪͳͲͪͳΒͪ
ͲͪͳͽͰͱΔ;͵ͪͶͳͭͪͻͳΒͳ͌ͼͬͪ͵Βͻͭͪ
ͳͲͪͳΒͳ
ͫͳͶͯͪΒͰͻͰͰ͵ͪ͵ͬΒͼͽͻͪͳ
Ͳͪͪͽͼ͵ͷ;ͯͻ;ͱͰΔ;ͳͽͯ
ͪͻͳͼͽ͵ͻͪͽͼ͵ͪͼ͵Ͷͼͽ
ͼͰͬͻͶͪͭͶͪͰͺ͵ͪͲ;ΒͰ<>ͻͭͪͳͲͪͳΒͪͳͷͪͲͪͺͼͶͰͯͳ;ͺͯͰͶ;ͼͬͪ͵ͰͺͪͻͽͳΒͰͳͼͬͪ͵ͭ
ͺͻͿͰͼͳͪͶͭ ͼͳͯͳ͵ͪͽͪ ͪ ͷͪΔͳ; ͵Βͪ ͻ;͵ͬͯͳ ͳ ͬͰΕͳ; ͵Βͷ ͼͰ ͻ;͵ͬͯͳi .JDIFMT
ͼͽͻ
͊ͯͻ;ͭͰͼͽͻͪͰ
Β ΒͰ ͺͻͰͬͳͰ ͯͯͬͪͬͰ͵ͪͫͻͳͽͪͼ͵ͳͷͳͼͶͳͶͪͳͺͶͳͽͳͪͻ
̾ͯͷ;̹ͯͰͻ͵ͪͺͳͼͪͯͪͯͻ;ͽͬͷͳͯͻͱͪͬͷͪΒͫΓͰͷͱͰ;ͺͻͪͬΓͪͽͳ͵ͬͪͶͳͿͳ͵ͬͪͪͰͶͳͽͪ
͆ͪͻͪͬ
ͽͳΒͰͳͽͪͬ
ΒͰͻͼͰΒ͈ͯͶͪͽͪͳ̸ͻͳͼͽͽͰͶͪ
ͺͪͼͬͰ͎ͯͪͰ̸ͻͰͽ
ͯͶͪ
ͲͳͶͯͲͪ͵Γ;͵ͪͯͪͳΒͰͼͬͪ͵ͯͪͻͬͳͽͲͪͺͰͬͪΔͰͳͷͰͯͳͳ;
͵ͪͽͳΒͰͼͬͪ͵ͽͪͶͰͽͬͪͯͪ
ͫͪͬΓͪͰ͵;Βͪͬ;Ϳ;͵ͳΒ;ͳͯͪͼͶ;ͱͳΒͪͬͷͳͽͰͻͰͼ; ͏ͬͰͽͳΕͪͳ
ͼͽͻ
͋ΒͰͪ
ͽͻͪͭ;ͅͳͰͶͼͬͭͻͪͲ;ͷͰͬͪΔͪͰͶͳͽͰ
ͼͽͳͷͽΒͰͺͻͫͶͰͷtͷͪΔͳͰiͼͶͱͰͳͳΒͰ;ͬͰ͵Βͪͼ
͵ͳͳt͵ͬͪͶͳͿͳ͵ͬͪ;ͰͶͳͽ;i
͆ͪͳͷͰ
Β ͭͯͳͰ ͇̾͏̽ ΒͰ ͺͻͰͳ ͯͪ ͺͻͰͪͽ ͪͷͰͻͳ͵ͭ ͼͽͪͬͳͽͬͪ ͵ΒͰ
ͱͳͬͳ;ͯ;ͭͽͻͪΒͷͼͳͻͷͪͽͬ;ͺͻͰͬͪͲͳͶͪͲͳͺͻͰͪͽͳͼͽͰͺͺ;ͶͪͳΒͰ͵Βͪͱͳͬͳ;ͫͳͶ͵ΒΒ
ͲͪͺͪͯͰͬͻͺͼ͵ΒͲͰͷΓͳ͇ͳͭͶͰͯΒͰͬͪΒͺͻͳͷͰͻ͊ΒͰͯͳΔͰͳ̽ͻͱͪͬͪͺͻͳͬͪΕͰͯͼͽͻͪͰ
ͬͰΕͳͰͰͶͳͽͪ;ͼͬͰͽ; ;͵Γ;;Β;ΕͳͳͰͶͳͽͰ;ͲͰͷΓͪͷͪͽͻͪͲͳͳΒͰ
̸ͷͰͻͳ͵ͳ͵ͰͺͽͳͯͰͷ͵ͻͪ
ͽͳΒͰͼ;ͼͬͰͽͺͬͰͲͳͬͪͶͳͼͭͻͪͳͰͳͷͯͰͶͬͪΔͰͷͬͶͪͯͪ;Ͱͫ;ͲͯͪΒ͵ͪͺͳͽͪͶͳͼͽͳ͵ΒͰ͵
ͷͳΒͳ ͳ ͼͪ ͼͶͪͫΓͰͷ ͯͰͷ͵ͻͪͽͼ͵ͷ ͵ͷͺͰͽͷ ; ͯͻͱͪͬͪΔ; ͳͲͫͻͪ ̓ͻͪ;
ͼͽͻ
͌ͺͻͪͬ tͰͫ;Ͳͯͪͪ ͵ͪͺͳͽͪͶͳͼͽͳ͵ͪ Ͱ͵ͷͳΒͪi ͳ ;ͺͽͰ ͰͶͳͫͰͻͪͶͳ ͵Ͱͺͽ ͼͬͰ ͼ;
ͬͳͰͼͷͪΔͳͬͪͶͳͯͰͷ͵ͻͪͽͼ͵ͪͰ͵ͳͬͪΔͪ
ͪͰͶͳͽͰͼͳͻͷͪͳͲͰͷͪΓͪ
;ͲͪͼͰͳͲ;ͲͰͽ͵Ͱ
ͫͳͶͰ;
ͼͶ;ͱͫͳͳͽͰͻͰͼͪͬͰͶͳ͵ͳͼͳͶͪ
ͺͻͰͼͬͰ̸ͭͪͷͰͻͳ͵Ͱ͋;ͼͽͬͪͻͳͲͪͳͯͪͺͶͳͽͳ͵ͪͿͻͷ;Ͷͪ
ͳΒͰ;ͼͪͭͶͪͰͪͼͷͰͽͪͶͳͽͰͽͷͰͺͰͳͼͰΕͪΔͳͷͪ;ͪͻͯ;ͳͰͼͶ;ͱͳͯͪͭͻͪͳͳͯͰͶͬͪΔͰ
ͳ͵ΒͳͬͶͪͯͪΒ;
ͳͽͳͺͶͰͷͰΔ;ΒͰͺͼͶ;ͼͽͳͺͶͯΒͰͳͼ͵Γ;ͳͬͷͪͽͰͻͳΒͪͶͰͺͻͳͻͯͰ͋
ΒͰ
ͪͺͻͳͷͰͻ
;ͼ;ͺͻͽͼͽͳͼͳͷͽΒͰͺͻͰͲͰͽͳͻ̻ͪͪͰͽͪͅͼ͵ͪ
͵ΒͳΒͰͼͷͪͽͻͪͯͪΒͰ
ͻ;ͼ͵ͪͻͰͬͶ;ͳΒͪͳͲͫͳͶͪ͵ͪͯͪͼ;ͭͽͬͼͬͳͳͽͰͶͰ͵ͽ;ͪͶͳ ͳͷͱͯͪͬͰΕͳͪͻ;ͼ͵ͳͻͪͯͳ͵ͪͳ
ͼͰΓͪ͵ͪͺͻͰͼͽͪͶͳͯͪͬͰͻ;Β;͵ͪ͵ΒͰͪͻ;ͼͪͷ̹ͭͺͬͰͻͳͯ;ͱͼͽͯͪͪ;ͽ͵ͻͪͽͼ͵ͳͬͶͪͯͪͼͬͰͽͷ
͉;ͼͳΒͷ .PTDB
ͼͽͻ–
̽ͪͪͼΒͰͽͪ͵ͪͬͯͲͳͬͳͽͰͶͰ͵ͽ;ͪͶͪͪͭͽͬͰͷͭ;Ε͌ͼ
ͽͪͶͷ
ͼͬͰͺͬͰͲͳͬͪͽͳͼͯͼͳͷͪͺͻͰͷͪͪͻ;
ͳͪ͵ΒͰͶͳͰΔͰͬͶͪͼͽͳͳ
ͯͪͪΔͳͷΒͰͲͳ͵ͷ
ͻͰͰ
ͯͳ͵ͽͪͽ;ͻͰ
ͳΒͰͯ͵ͻͪΒͪͽͪ
ΒͰͻͼ;ͺͻͫͶͰͷͳͯͪͶͰ͵ͼͶͱͰͳΒͳͳͰͷͭ;ͼͰͼͪͭͶͰͯͪͽͳ
ͫͰͲ ;ͲͳͷͪΔͪ;ͫͲͳͻͳͼͽͻͳΒͼ͵ͳ ͳΔͰͳͪ
Ͱ͵ͷͳΒͰ
ͯͪΔͰͭͰͺͶͳͽͳ͵Ͱ
;ͶͭͰ̀ͪͺͪͯͪ
͏ͻ͵ͬͰͳͽͪ͵ͯͪΓͰ
̿ͳͬͳͷ;ͬͻͰͷͰ;ͰͶͳͫͰͻͪͶͳͲͷͪ
ͽΕͰͻͰΕͳͷͭͰͳͲͬͪͰͼͬͰͼͽͳ ;͎ͻ͵ͪΒͷͰͻ
ͬͷͲͪͰΔ;͇ΒͰͺͳ;ΕͳͬͷͺͻͫͶͰͷ;ͻͰ͵ͪ ͳͼͶͰͯͰΕͰt̺ͲͳͶΒͰͲͫͪͳͶͬͲͪͪ
Β;ͻͳͼͶͰͺ;ͺͻͼͽͻ͋ͰͷͪͬͭͬͻͰͷͰͪ ΒͰͯͻͱͪΔͰ ͼͰͫͰ
ͷͪͯͪͰͷͪͳ͵ͪ͵ͬͭͼͺͼͽͬͪͯͪͼͰ
ͯͻͱͳ<>̓ͪͯͭͬͻͳͷͺΒͰͯͳ;͵ͪͳͼͽͻͳΒͼ͵ͷͫͳΕ;
ͷͳͰͷͳͼͶͳͷͼͪͷͪͺͻͼͽͻ-
ͬͻͰͷͰͳͼͰΕͪΒ;ͺͼͽΒͪͼͽͺͼͰͫͭͶͪͪΓ;ͯͼ͵ͰͬͻͼͽͰͰͭ
;Ͳͽ
ͳͪΔͰͭͬ;ͼͬͰͼͽΔͰͭ
ͬΒͬͶͪͼͽͳͽΒͺΒͰͯͳͪͼͽͳ͵ͪͼͬͰͼͭΓ;ͯͼ͵ͭͫͳΕͪ
;͵Γ;;Β;ΕͳͼͺͲͪΒ;ΔͰͭͬͭͬͶͪͼͽͳͽͭ
413
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͯͰͽͳͽͰͽͪi )PSLIBKNFS
ͼͽͻ
͇ͳͭͶͰͯΒͰͯͪ;ͻͪͲͷͪͽͻͪΔ;ͺͻͫͶͰͷͪͰͶͳͽͰͷͻͪͷ
ͼͪͭͶͰͯͪͽͳͬͻͰͷͰ;͵ΒͰͷΒͰͪͪͼͽͪͶͪ
ͷͰͼͽͺΒͰͯͳͪ;ΔͰͷ;ͳͺͽͰ͵ΕͰͬͰͲͪͰͲͪͺΒͰͯͳͪ
ͰͳͯͰͽͳͽͰͽͰ͌ͼͽͪͶͷ
͎ͻ͵ͪΒͷͰͻͯͪΓͰͺͳͰt͈ΒͰͯͳͪͼͽͺͻͰͽͺͼͽͪͬΓͪͫͶ;ͱͻͽͬ;
ͽͻͰ;ͽͭͲͪͯͬΓͼͽͬͪͻͪͯͳͼͳͭ;ͻͼͽͳ
ͷͪͽͰͻͳΒͪͶͭͳͯ;ͬͭͯͻͱͪΔͪͬͶͪͼͽͳͽͭͺͼͽΒͪ
Δͪ̓ͪͯͪͼ;ͺ;ͽͰͬͳͽͪ͵ͬͷͱͳͬͽ;ͲͪͽͬͻͰͳ
ͬͰ͵ͳͷͪͷͪͶͺͫ;ͯͪͯͪͼͰͯͻͰ͵ͰͽͻͰ;ͽͳ
ͲͪͯͬΓͼͽͪͬͪ<>̽ͻ;ͽͬͰͪͬͶͪͼͽͼͰͯͪͪͼͬͳͰͰͭͳ͵ͪͯͪͺͼͻͰͯ;ΒͰͬͶͪΕ;ͪͯͼͽͬͪͻͳͷͪ
͑ͽΒͰͭͯ͵ͯͰ͵ͭͺΒͰͯͳͪͬͰΕͪͫͻͳͭͪ͵ͬͶͪͼͽͳͪͯͼͽͬͪͻͳͷͪ
ͽΕͰͬͳͰͼͽͬͪͻͳͬͶͪͯͪͽͳ
ΔͳͷͰ
ͽΕͰͷ;ͼͬͰͬͳͰͰͯͼͽͪΒͪͽͳͳͲͬͻͰͺΒͰͯͳͪͰͿ;͵ͳΒͰͳΔͰͭͬͯ;ΕͰͼͰͼͬͰͬͳͰ
ͺͻͰͽͬͪͻͪͽͳ;ͪ;ͽͷͪͽͿͻͷͪͶͳͲͬͪͭ;ͷͪi )PSLIBKNFS
ͼͽͻ–
͌ͽͪ͵ͬͳͷ͵Ͷͼͽͳͷͪ ͰͶͳͽͪͫͳͷͻͪͶͪͯͪͺͯͳͭͰͼͬΒͭͶͪͼͳͫΒͪͼͳͪͼͳΓͰͺͽͻͪ
͵ͭͯͻ;ͽ͈ͬͪͻͰͼͬͰͭͪ;ͻͰ͵Ͷͪͷͪͷͪ
ͷͰͯͳΒͳͷͪͳͳΔͰͳͳͯͪͬͰ͵ͭ;ͫͳͷͽͳͬͪͳΒ;ͯͪ͵ͻͰͰ;
ͺͽͻͪͭ;ͲͪͼͷͳͼͶͷ̽ͻ;ͭͳͷͻͰͳͷͪ
ͺͼͽͪΒͰΒͰͯͯͳͷͰͲͳͪͶͪͳΒͰͯͫͻͪͲͪ͆ͪͱͪͶͼͽ
ΔͰͭͬ ͳͯͰͽͳͽͰͽ ͶͰͱͳ ; ΔͰͭͬΒ ;ͼͪͭͶͪͰͼͽͳ ͼ Ϳ;͵ͳͳͼͪΔͰͷ ͺͽͻͪ͵ͭ ͯͻ;ͽͬͪ
t̸͵ΒͰͬͰ͵ͲͪͽͬͻͰ;ͼͰͫͰ;ͼͬΒΓ;ͯͼ͵ͳͼͬͰͽ<>ͯͪΒͰͼ;ΌͰͪͰͭͰͽͻͳͲͪͷ
ͪͫͰͲͳ
ͲͶͪͲͳͰͷΕͪΒͰͯͪͼͽͬͪͻͳͳͼͽͳͼ͵;ͳͺ;;ͲͪΒͰͯͳ;ͼͪͯͻ;ͭͳͷΓ;ͯͳͷͪ͌Γ;ͯͼ͵ΒͲͪΒͰͯͳͳ
;͵ΒΒΒͰͬͰ͵ͲͪͽͬͻͰ;ͼͬΒͻͳͲͽ
ͼͰͽ;Ό;ΒͰͯͼͰͫͰͼͪͷͭͪͳͯͯͻ;ͭͳi ̸ΌͰͶ͵ͬͳΕ
ͼͽͻ
͋ͪ͵ͪͬͻͪͲͬΒͼͽͬͪͻͳͺͭͯ;ΒͰͻͪΌͪΔ;ͼͽͻͪͬͪ͵ΒͳͼͰͷͭ;tͬͰͽͪ͵ͳͺͻͰͽͬͻͳ
ͽͳ ; ͼͳͲͿͻͰͳͪ ͼͽͻͪ ; ͳΓ; ͼͽͬͪͻͪΔͪ ͺͬΓͳ ͺͻͳͶͳ͵ͪ Ͳͪ ͷͪͳͺ;ͶͪͳΒ; ͷͪͼͬͷ
ͼͬͰΕ;– ͺͻͰͼͬͰͭͪ;ͺͶͳͽͳ͵ͰͼͬͻͰi ̓ͪͻͪ-ͅ;ͻͲͪ
ͼͽͻ
͈Ͷͳͽͳ͵ͪͰͶͳͽͪ͵ͻͳͼͽͳ
ͽ;ΌͰͼͽ Γ;ͯͳ ͯͪ ͼͰ
ͺΒͪͪͬͪΒ;Εͳ Δͳͬ ͼͽͻͪ
ͺͻͰͯͼͽͪͬͳ ͵ͪ ΒͰͯͳͪ ͼͪͭͪ ͵Βͪ ͳͷ ͷͱͰ
ͺͷΕͳ
ͳͪ͵ ΒͰ ͪ ͪ ͻͪͲͶͳͳͽͰ ͪͳͰ ;ͬͰͲͪͪ ͼͪ ͶͳͭͪͻͳΒͼ͵ͷ ͰͶͳͽͷ ͪͅͳͺ;ͶͪͳΒͪ
ͼͬͰΕ;ΒͰͺΒͪͷ͵ΒͳΒͰͫͳͽͪͲͪͻͪͲ;ͷͰͬͪΔͰͼͶͱͰͳͯͼͪ;ͭͶͫͪͶͷͼͬͰͽ;
͈Ͷͳͽͳ͵ͪͰͶͳͽͪtͺͻͫͶͰͷͳͲͫͻͪ ͵ΒͳͼͰͽͳͰͼͬͳͭͻͪΌͪͪͲͪͷͰΔ;ΒͰͺͻͫͶͰͷͷͯͶ;ͳ
ͬͪΔͪ ͵ΒͳΒͰͶͳͪͼͽͬͪͻͺͶͳͽͳͪͻͪͳͰ͵ͼͺͰͻͪͽͪ̓ͯͽͪ͵ͬͭͺͻͳͶͪͲͪͼͪͼͬͳͷͰͼͽͪΒ;ͺͳͽͪΔͪ
̽ͪ Ͷͳ ΒͰ ͯͫͻ ͫͷͫͪͻͯͬͪͽͳ ͠;ͭͼͶͪͬͳΒ; ́Ͷͳ ̽ͪ Ͷͳ ΒͰ ͯͫͻ ͺͻͳͬͪͽͳͲͬͪͽͳ ͲͰͷΓ;
Δͳ
ͲͪͷͰΔ;Β; ͺͳͽͪΔͪ ̓ͪ͵ ͪΒͫΓͰ ͫͷͫͪͻͯͬͪͽͳ ͠;ͭͼͶͪͬͳΒ; ͳ ̓ͪ͵ ͪΒͫΓͰ ͺͻͳͬͪͽͳͲͬͪͽͳ
ͲͰͷΓ; i ̓ͪͻͪ-ͅ;ͻͲͪ
ͼͽͻ
͇ͬͷͬͻͼͽͷͷͪͳͺ;ͶͪͳΒͰͳͲͫͰͭ;ͽͪΒͰͪ;ͪͫΒͰ͵ͽͳͬ
ͼͽ
ͪͼͶͫͯͳͳͿͻͷͳͼͪΔͪͰͷͱͰͫͳͽͳͳͻͰͳ͌ͬͷͼͶ;ͪΒ;ͷΕͺͻͰͽͺͼͽͪͬΓͪͭͶ;
ͼͳͶ;
ͪͼͬͳ͵Βͳ;Ͱͼͽͬ;Β;;ͽͷͺͼͶ;
ͯͪ;ͳ͵ͪ
Ͷͫͳͼͽͪ
ͺͶͳͽͳͪͻͪ
;ͼͽͬͪͻͳ
ͼͬͰͼ;Ͱͼ
ͽͬ;Β;;ͷͪͳͺ;ͶͪͳΒͳ
ͪΒͰΕͰͲͫͭ͵ͻͳͼͽͳ͋ͪ͵ΒͰͳͪͷͰͻͳ͵ͳͷͳͽΒͰͯͪ͵ͳͷͷͭ;Εͼͽͳͷͪ
ͻͪͲͽ͵ͻͳͬͰ ͵ͪ ͷͪͳͺ;ͶͪͳΒͪ ͅͱͯͪ ΒͰ ͺͻͰ ͭͯͳͪ ̸ͷͰͻͳ͵ͪ ͳ ͫͳͶͪ ͲͰͷΓͪ ͳͻ͵ͳ
ͷͭ;Εͼͽͳ
ͪͶͳͺͼͶͰͯΔͳͭͯͳͪͽͳΒͰͽͪ͵͈ͻͳͰͺ;ͽ;ͯͼͳͻͷͪͪͯͷͳͶͳͰͻͪ
ͼͬΒͰͬͻͰͷͰͳͼ;ͫͳͶͰͼͷͳΓͰͪͺͻͰͬͪͻͪ
ͪͶͳͯͪͪͼͳͲͭͶͰͯͪΒ;ͳͼͽ͵ͪͯͪΒͰͼ; ͊ͽͳͭͶͳ
ͼͽͻ
̾ͭͲͪ͵ͽͳͺ͵ͪͲͪͽͰΓͳͼ;Ͱ;ͷΓͳͬͳ͆ͪͳͷͰ
tͯͻ;ͽͬͰͪͺ͵ͻͰͽΓͳͬͼͽͳΒͰͰͷͭ;Εͪ
ͪͶͳ ;ͲͶͪͲ ͺ͵ͻͰͽΓͳͬͳ ̸ͷͰͻͳ͵ͪͪ ͺͼͽͪΒͰ ͼͽͪͽͳͼͽͳ͵ͳ ͵;ͻͳͲͳͽͰͽ ͈ͻͰͷͪ ͳͼͽͻͪͱͳͬͪΔ;
ͳͼͽͳͽ;ͽ̹ͪͻ;͵ͳͭͼ
ͼͪͷ̸ͷͰͻͳ͵ͪͪͪͻΌͰͳͪͪΒͳͱΒ ͺͰͽͳͳͺͻͳͯͪ;ͼͺͰͬͪͯͪ
ͳͲͪΌͰͳͲͽͰ͵ͪͽͰͭͻͳΒͰ
ͳͼͪͷͻΌͰͳͪͯΔΒͺͰͽͳͳͶͰͼͽͬͳͰͯͶͪͲͳͯͬͻͪ̾͵ͷͼ͵ͪ
ͺ͵ͻͰͽΓͳͬͼͽ;̸͊̽ͷͪΔͪΒͰͰͭ;ͬͰΕͳͳͰͬͻͺͼ͵ͳͲͰͷͪΓͪͳͳͽͪͬΒ͊͵ͪͯͳͪͬͳΒͳi ͊ͽͳ
ͭͶͳ
ͼͽͻ
414
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
͇ͳͭͶͰͯΒͰͯͪͼͺͳͬͪΔͰͳͷͪͼͬΒͻͰͲ;Ͷͽͪͽ
ͪͻͳͽͪ͵ͼͰͳͷͪ;ͬͳͯ;ͯͪtͼͷͪͬͳ͵;
ͽͳͪͽͯͪͼͬͪ͵ͳͯͭͪΌͪΒͰͼͪͷͷͰͻͳͷͺͳͽͳͬͯͳΓͳͬͻͰͷͰͪ
Ͱͭͭͪ;ͺͽͰͼͶͰͯͳͷͺ
ͽΒ ͳͽͳ ͬͯͳΓͳi ͎ͪΒͯͰͭͰͻ
ͼͽͻ
͇Ͱ͵ͳͬͪΔͪ ͯ ͳͽͰͶͰ͵ͽ;ͪͶͰ ͰͶͳͽͰ ͼ; ͪΒͰΕͰ
ͺͻͰͬͰͶͳ͵ͪͳͰͻͰͪͶͪ͊;ͽͳͪΒͰͯͪΒͰͬͬͻͰͷͰ;͵ΒͰͷt;ͷͰͼͽͬͰͶͳ͵ͳͰ͵ͳͬͪΔͪͳͼͶͪͽ͵ͳ
ͼͬͪ ͪͺͻͰͯͪ͵ Ͱͬͳͻͪ ͫͰͼͪͰ Εͳ ͳͼͺ;ΔͰͰ Εͳͷ ͷͻͪͷͪ ͳͲͼͽͪΒͪΔͪ – ͺͻͺ;ͽͪΔͪ
ͬͲͪ
ͳͼͺͪͯͪΔͪͳͲͬͲͳͶͪ͵ΒͰ;ͫͻͲͪͬͪ
ͽͯͪͬͳͰͳͼͽͰͪͳͬ;Ͳͪͯͪͽ͵ͪ
ͯͪͼ;ͬͪͼͽͪ͵Ͱͳ
Ͷͳͯͻ;ͭͳ͵Βͳͼ;ͼͰͫͻͱͰ;ͬͪͽͳͶͳ;͵ͽͪͼͪͺͻͷͰΔͰͳͷ͵Ͷͼͽͳͷͪi ̹ͪ;ͷͪ
ͼͽͻ
ͅΕͰͶͳͽͰͺͪͯͪͳͪ͵ΒͰͪt;Ͷͽͻͪͯͳͪͷͳͪ
ͳͳΒͰͼͪͷͰͽͽͼͰͼͽͳͰ
ͬͰΕ
ͽͪ͵
ΌͰ
ͽ ͼͰ ͺͬͼͽͳͰͳͬͻͳ ;ͰͺͻͰ͵ͳͯͷ͵ͻͰͽͪΔ;ͪͺͻͰͯ-ͪͲͪͯ ; ͯͼͳͷͪͼͳͶͰ
ͽͪ͵ͽͳ͵ͪͷͪͳͼͽͻͪͽͰͭͳΒͪͷͪi ͍ͶͳͬͫΒͰͻͭ
ͼͽͻ
ͪ͠ͼΒͰͯͪͳͷΕͼͳͶͳͻͪ;Ͳͪͬͳͼͼͽͳ
ͯͽͭͪ͵Ͷͳ͵ΒͰͼͽͪͷͰΒͰͲͭͻͳͽͰͶͰ͵ͽ;ͪͶͰͰͶͳͽͰ
ͯͼ͵Ͷͳ͵ͼͰͪͼͳͺͪͳͺͻͳ͵ͶͪΔͪ
͵Β;͵ͽ;ͻͳ
ͽΒͰͯͪͪͼͰͼͽͼͶ;ͪΒ
̻̾̈́́͋̾́̾̀́͊͋̾͆͏̸̸̸̸̸̸͉͎́̈́͆̓́̀̈́́̀̾͠͡ͅͅ
̾͵ͷͼ͵ͪ͵ͻͳͲͪ͵ΒͪΒͰͲͪͬͪͽͳͶͪͼͬͰͽͺ͵ͪͲͪͶͪΒͰͯͪͼͰͰ͵ͷͼ͵ͳͺͻͫͶͰͷͳͰͷͭ;ͺͼ
ͷͪͽͻͪͽͳͯͬΒͰͯͷͻͪͶͰ
ͯ;ͬͰͳͼͬͪ͵Ͱͯͻ;ͭͰ͵ͻͳͲͰ͊ΒͰͯͰͼͽͻͪͰ
ͳͽͰͶͰ͵ͽ;ͪͶͪͰͶͳͽͪ
;̸ͷͰͻͳͳͳͼͽͪͶͳͷͬͰͶͳ͵ͳͷͲͰͷΓͪͷͪΒͪͼͺͯͻͱͪͬͪͰͶͳͫͰͻͪͶͳ͵Ͱͺͽ;Ͱ͵ͷͳΒͳ
ͳ
ͽͳͲͬͳͰͻͪͲͶ͇ͭͪͪΒͰͼͪͱͼͶΔͰͪͪͳͽͰͻͰͼͰͽͻͪͼͪͳͪͶͳ͵ͷͺͪͳΒͪ
ͺͻͷ
ͬͳ;Εͳ ͪͭͶͼͪ͵ͼͼ͵ͳ ͷͯͰͶ ͺͽͻͪ͵ͭ ͯͻ;ͽͬͪ
͵Βͳ ΒͰ ;ͬͰͶͳ͵ Ͳͪͬͪͽͳ ͪΒͬͰΕͳ ͯͰ
ͼͬͰͽͪ͋ͬͪͱͳͳͲͪ͵;Ͷͽ;ͻ;ͳͼͬͰͫͶͪͼͽͳͱͳͬͽͪ͊ͯͻ;ͭͰͼͽͻͪͰ
ͺͼͽͪͶΒͰ;ͺͳͽͯͪͶͳΒͰ
ͫΓͰͶͳͫͰͻͪͶͳͲͬͪͽͳͼͬΒͰͰ͵ͷͳΒͰͳͯͻ;ͽͬͪͺͪͭͶͼͪ͵ͼͼ͵ͷͷͯͰͶ;
ͳͶͳ
͵Ͷͳ͵ΒͰͭͯ
ͽ ͷͭ;ΕͰ
ͼͪ;ͬͪͽͳ ͼͬΒ; Ͱ͵ͷͳΒ; ͯ ͵ͶͳΒͪͶͳ ͪͶͰͽͪ
ͪ ͽ Ͳͪͳ ͳͷͪͽͳ ͰͶͳͽ; ͵Βͪ ΒͰ
ͷͻͪͶͪ ͳ ͼͺͼͫͪ ͯͪ ͪΌͰ ͪΒͫΓͪ ͻͰͰΔͪ ̀ͪͽ ͼͰ ͼ ͺͻͪͬͷ ͺͼͽͪͬΓͪ ͺͳͽͪΔͰ ́ͷͪ Ͷͳ ;
͊ͻͫͳΒͳͰͶͳͽͰ
͌Ϳ;͵ͳͪͶͷͼͷͳͼͶ;ͰͶͳͽͪ;ͬͰ͵ͺͼͽΒͳ͋ͼ;Γ;ͯͳ;ͬͻ;ͬͶͪͼͽͳ
ͽͲͪͳͪ͵Γ;
ͳͷ ͺͶͱͪΒͳͷͪ ; ͺͶͳͽͳͳ
Ͱ͵ͷͳΒͳ
͵;Ͷͽ;ͻͳ ͳͽͯ ͋ͪ͵ͬͪ ͰͶͳͽͪ ΒͰ ͯͪͪͼ ; ͪΒͷͪΔ; ͻ;͵;
ͯͳͼ͵;ͽͪͫͳͶͪ
ΒͰͻͼͰΔͰͪ;Ͷͭͪ;ͰͭͲͳͼͽͰͳΒͪͶΒ͵ͻͳͲͳͬͰΕͳͰͷͪͶͳͪͻͯͪͺ͵ͪͲͪͶͪͰͼͶͪ
ͬͷ͇ͪͼͰͼͬͯͳͪͺ;͵;ͽͻͪͼͷͳͼͳΒ;ͪͶͭͪ
ͯͳͻͰ͵ͽͳͬͪtͰͽͻͪͶͰi
ͽΕͰͻͰΕͳ̾͌
ͯͼ
̸͊̽ ̺ͰΕ ͼͪͷ ͬ͵ͪͫ;Ͷͪͻ ; ͵ͷͰ ͼ; ͵Γ;Ͱ ͻͰͳ tͯͳͻͰ͵ͽͳͬͪi
t͵ͷͰͼͪͻi
tͰͽͻͪͶͪi ͳ ͼͶ
͵ͻͰͼͺͯͳͻͪͼͫΓͰͬͳ͵ͷͻͰͽͻͳ͵ͷ͇ͬͳͽͰͻͷͳͳͳͯͪͳͯͪͪͼͼ;ͽͳͼ͵ͳͼ;;ͼͶ;ͱͫͳ
ͪ;ͽͻͳͽͪͻͭͺͻͳͼͽ;ͺͪ ; ͻͰͪͬͪΔ;ͺͻͫͶͰͷͪ͆ͪ ͽΒͷͪͽͻͳͳͳ ͯͪͳͯͪͪͼ ͼͰͿͻͷͳͻͪͶͪ
ͰͶͳͽͪΒͰͯ;ͷΓͪ
ͳΒͳΒͰͲͪͯͪͽͪ͵ͯͪͫͰͼͺͭͬͻͼͺͻͬͯͳ;ͯͰͶͽΒΒͼͰͪͶͱͳ͇ͪ;
ͪͻͯ; ͫͶͳ͵;ΒͰͰͻͰͪͶͪ Ͱ͵ͳͬͪΔͪͲͪͻͪͯͭͶͪͼͬͪ ͋ͪ͵ͪͬ ͺͻͳͼͽ;ͺͺͶͳͽͳ͵Ͱ ͰͶͳͽͰ ͺΒͪͪͬͪ
ͰͼͺͻͪͲ;ͷͰ̀ͪͽtͽͰ͵ͳͽͰͶͰ͵ͽ;ͪͶͪͰͶͳͽͪ– ͪͻͳͽΔͰ;ͷͪͳͼͽͳ͵ͳͯͰ– ͷͱͰ͵Ͱͺ
ͽ;ͪͶͳͲͬͪͽͳ
ͳͼͽͻͪͽͰ͵ͳͳͽͪ͵ͽͳ͵ͳ
ͳ;ͺͯͻ;Β;ͼͬͻͪͳ;ͺͯͻ;Β;ͼͻͰͯͼͽͪͬͪ
Ͱ͵ͻͪͲ;ͷͰ
ͬͪΔͰͪͳͪͶͳͳͽͰͻͰͼͪi ̈́ͷͺͪͻ
ͼͽͻ
͋ͪΒͺͼͪͫͳͷͭͶͪͯͪͫͪͬͳͰͶͳͽͪ͵Βͪ
ͼͺͪͯͪ;ͻͷͪͽͳͬ;
ͯͼͳ͵Βͳͼ;ͪΒͫΓͳ;ͼͬΒͳͷͺͻͿͰͼͳΒͪͷͪͳ͵ΒͰ͵ͻͪͼͰͷͻͪͶͼͽ
ͳͼͪͲͪΒͼͽ͇ͳ͵Βͳͫͻͳ;ͼͬΒΒͲͪΒͰͯͳͳ
ͻͪͲ;ͷͰΒ;ͼͬΒͪͻͯ
ͪͶͳͳͼͬͰͽ;͵ͷͰͱͳͬͰ
ΒͰͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͪͷͽͪ͵ͷͭ;ͯͪͯͰͼ;ͳͼͺͻͪͬͰͯͶ;͵Ͱ͵ΒͳͷͪΕͰͼͬΒ;ͲͪΒͰͯͳ;ͳͲͬͰͼͽͳͪͺͻͪͬͳͺ;ͽ͋;
ͳͼͽͬͻͰͷͰͲͪͳͯͪͼ;ͽͻͪͫͻͳΓ;ͯͳ
ͼͺͻͰͷͳͯͪͼͰͱͻͽͬ;Β;ͰͽͻͪͱͰΕͳͺͻͳͽͷͰͺͻͳͲͪΔͪͳ
ͪͭͻͪͯͰ
̽ͪͪͼΒͰͬͰͶͳ͵ͳͻͪͼ͵ͻͪ͵ͳͲͷͰΌ; ͬͪ͵ ͺͳͼͪͰͻͷͪͽͳͬͰ ͰͶͳͽͰͳͰͿ;͵ͳͪͶͰ
͵Βͪ ͺͻͪ͵ͽͳ ;ͺͻͪͬΓͪ ͲͰͷΓͪͷͪ ̓ͪͯͪ ͼ; ͷͪͶͰ ͲͰͷΓͰ ; ͺͳͽͪΔ;
Ϳͪ͵ͽͳ͵Ͱ ͰͶͳͽͰ ͼ; Ͳͪͺͻͪͬ
͵ͶͳΒͪͶͰ
ΒͰͻ;Ͱͼͽͬ;Β;;͵ͶͳͲͪͳΒͳͼͺͼͽͬͰͭͪͻͯͪ͋ͼͰͭͶͰͯͪ;ͭͽͬͼͬͳͷͼͰͭ
ͷͰͽͳͷͪͯͻ;ͽͬͪͰ͵ͷͳΒͳ
͵;Ͷͽ;ͻͳ
ͷͰͯͳΒͳͷͪ
ͪͻͳͽͰ͵ͽ;ͻͳͳͽͯ̀ͪͽΕͰͪͷͪΒͫΓͰͺͼ
Ͷ;ͱͳͽͳͳͼ͵;ͼͽͬͪͷͰͻͳ͵ͭ͵ͲͰͻͬͪͽͳͬͭͷͳͼͶͳ͍ͪͪͻͳͯͪ̀ͪ͵ͪͻͳΒͰt͌ͻͪͲͭͬͻ;ͼΒͰͯͳͷ
ͼͽͪͻͳΒͳͷͪͻͪͺͼ͵ͳͷͳͽͰͶͰ͵ͽ;ͪͶͰͷ
ͳͲͻͪͲͳͼͪͷͻͪͲͪͻͪΔͰͲͫͭͰͼͺͼͫͼͽͳͬͶ̹ͪͯͪͪͶͳ
ͼ͵ͷͳͼͽ͵;ͯͪͶͳͫͰͻͪͶͳͲ;Β;ͼͬΒͰͰ͵ͷͳΒͰͳͯͻ;ͽͬͪͪͪͳ͵ͪ͵ͼ;ͽ;ͻͪͯͳͶͳ́ͼͽͪ
ͲͳΒͳ͈ͭͶͰͯͪΒͽͰ͊ͳͭͪͺ;ͻ
͎ͭ̓ͭͳ͊Ͱ;Ͷ
ͻͰ͵ͪͼͪͷ;͵ͪͲ;Β;ΕͳͪΔͳͬͪͳͲ;ͲͰͽͪͰ͵
ͷͼ͵ͪͯͼͽͳͭ;Εͪ͐ͬͰ͵– ͺͻͳΒͪͽͳ
ͪͻͷͪͽͳ
ͫͻͪͲͬͪͳͺͻͲͪͺͪͯͳͬͳͪͻ– ;ͼͺͻͪͬͳ
ͼͰͳͽͻͯͭͬͻͳ̀ͪͳͼͽͪͳͺͭͶͰͯͪΒͽͰ͇ͳͼ;ͪͺͻͼͽͳͷͳͽͳͻͪͶͳ̀ͪͺͪͯ͢ͳͬͳͭͻͪ
ͯͬͳͼ;ΒͰͿͽͳͰ͵ͺͳΒͰ͎Β;ͼͽͪͳ̽ͪͶͪͼͪ͋ͷͱͰͫͳͽͳ;ͻͰͯ;Ͳͪͻͳͫͪͻͼ͵ͪͼͰͶͪ
ͪͶͳͷͳͼͷ
ͪͼͶͰͯͳͳ ΒͰͯͰ ͯ ͬͰͶͳ͵ͳ ͳͬͳͶͳͲͪͳΒͪ ͼͬͰͽͪ ͆Ͱ ͷͱͰͷ ͺͼͽͪͽͳ ͼͳͻͽͳΔͼ͵Ͱ Ͱͽͬͻͽͳ
̀ͪͺͪͯͪi ̀ͪ͵ͪͻͳΒͪ
ͼͽͻ
͇ͬͪΒͯͳΒͪͶͭͷͱͰͯͪͺͼͶ;ͱͳͲͪͺ͵ͻͰͽͪΔͰͺͻͫͶͰͷͪͳͯͰͽͳͽͰͽͪͳΔͰͭͬͭͲͪͪΒͪͲͪͼͬͪ
͵; ͪͳΒ; ͇ͽ;ͯͪ ͯͶͪͲͰ ͷͭͰ ͵ͽͻͬͰͻͲͰ ͵ΒͰ ͫͳ ͰͶͳͽͰ ͷͪͶͳ ͲͰͷͪΓͪ ͷͻͪͶͰ ͯͪ ͻͰͪͬͪΒ;
͆ͪͳͷͰ
;ͬͻͰͷͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
ͷͭͰͰͭͪͽͳͬͰͽͰͯͰͳΒͰͼ;ͺͼͽͪͶͰͬͳͯΓͳͬͳΒͰ͈ͻͫͶͰͷͳ
ͼ;ͻͪͲͶͳͳͽͰͺͻͳͻͯͰ̀ͪͯͪͪΔͰͰͶͳͽͰͺͻͳͻͳͽͰͽͪͳΓͫͳͷͻͪͶͪͯͪͫ;ͯͰtͯͫͻͪͪͯͼͽ
ͭͶͪͬͰͳͯͻͰͺͪͻͽ͵ͻͪͽͳΒͰͳͫͻͪ͵ͪͳͲͻͪ;ͪͺͪͻͽͳΒͼ͵ͳͶͳͭͪͻͪ
ͽͪΒ͵;ͪͳͿͳͪͼͳΒͼ͵ͳͷͪͭ
ͪͽͪ Ͳͪͼͬͪͭ ͪ ;ͬͪΔ; ͷͺͶͼ͵Ͱ ͺͲͳͳΒͰi ͊ͽΒͳΓ͵ͬͳΕ
ͼͽͻ
̽ͪͪΔͪ
ͰͶͳͽͪͰͭ;ΒͰͼͫͬͼ͵ͳ ͰͶͳͽͳͲͪͷ;ͯͼ;ͪͪ;ͽͰͽͳͰͬͻͰͯͼͽͳ͵;Ͷͽ;ͻͰ
Ͱ͵ͷͳΒͰͳͼͽͪ
ͶͳͫͶͪͼͽͳ
ͪͼͪͯͻ;ͭͰͼͽͻͪͰͺ͵ͪͲ;ΒͰͶͪ͵ͰΒͼ͵;ͼͰͻͬͳͶͼͽͺͻͰͷͪͼͬͰͷ;ͽͼͰͪͷͰΕͰͼͺΓͪ
ͪͻͳͽͳͲ̹ͻͳͼͰͶͪ͌ͽͷͼͷͳͼͶ;ͼͰ͵ͼͽͳͽ;ͳͼͪͶͪͰͶͳͽͪ͵Βͪ;ͱͳͬͪͻͪͲͶͳͳͽͰͼͳͰ͵;ͻͰ͊
ͺΒͪͬͷͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰͭͯͳͰ
ͼͬͪ͵ͳͼͬΒͰ;ͼͺͰͰͶͳͽͪ
ͪͻͳͽͺͶͳͽͳ͵ͪ
ͺͻͪͬͯͪͶͪΒͰͽͷͳΔͰͳͷ͇ͪΒͰ
;ͼͽͬͪͻͳ
ͪͽͪΒͪͳͼͰͫͰͪͫͶͳͻͪͶͪͯͯͭͬͻͼͽͳ
̾ͶͳͽͰͼ;ͯͪͪͼͬͪͺͻͪͬͰ͵ͽͻͶͰ;ͪͳͪͶͳͷ͵ͬͳͻͳͷ͇ͪͰͼͰͫͰͬͳͯͰ͵ͪͯͰͭͶ
ͫͪͶͰ ͰͶͳͽͰ ͳ Ͱ ͬͰͲ;Β; ͼͬΒ; ͼ;ͯͫͳ; Ͳͪ ͼͬΒ ͪͻͯ
ͬͰΕ Ͳͪ ͺͻͰͼͽͳͱ ; ͭͶͫͪͶΒ ͳΒͰͻͪͻͳΒͳ
͈͵;ͪͬͪΒ;ͯͪͼͰͳͲͫͻͰͲͪͼͬΒͰͷͰͼͽͽͪ͵ͽΕͰͫͭͪͽͼͽͬͼͬΒͰͲͰͷΓͰͳͰͪͻͯ͵ͪͺͼ
Ͷ;ͳ͵Ͱͺ;ͯͳͽͳͷͰͭͪ͵ͪͺͳͽͪͶ;t͠Ͱͯͼͽͪͬ
ͪͯͰͶ;ΒͰͻͪͼͽͪ͵ͪΔͰͯͻͱͪͬͳͼ;ͬͰͻͰͳͽͰͽͪͳ
Δͳͬ ͺͻͰͽͬͪͻͪΔͰ;ͫͰͲͶͳͰͺͯͼͳͼͽͰͷͰ͵Βͳͷͪ ͼͰ ;ͺͻͪͬΓͪͳͲ͢;Βͻ͵ͪ
̺ͪͳͭͽͪͳͶͳ
̹ͻͳͼͰͶͪ̓ͪͽͽͶͰͺͫΒͪΔͪͬͪͅͳͰͶ͐ͼ;ͯͬͼ͵ͳ
ͯͻͱͪͬͰͼͰͺͻͰͽͬͪͻͪΒ;;ͽͰͻͳͽͻͳΒͰ
͠Ͱͻ
ͯ͵ͯͻͱͪͬͪͳͷͪͬͶͪͯ;
ͼ͵;ͺͽͳ;
ͫ;ΘͰͽ
Ͱ͵ͷͼ͵ͳͼ;ͬͰͻͰͳͽͰͽͳͶͳͪͻͳ;
ͽͰͻͳͽͻͳΒͪ
ͳͷͪͭ;ͬͰͻͰͻͪ ;ͺͶͳͽͳͳͪͷͫͪͼͪͯͻ̸ͪ͊̽
ͪ;Ͱ͵ͷͳΒͳͳͲͪͼͶͪͳ͵͍ͪͅͅ
ͳͼͶͫΌͰͪΒͰ
ͭͽͬͼͬͪ͵ͭͰ͵ͷͼ͵ͭͼ;ͬͰͻͰͳͽͰͽͪi ̸ͽͳΕ
ͼͽͻ
͌ͽͪ͵ͬͳͷ͵Ͷͼͽͳͷͪͭͻͪͯͳ
ͼͰ ͷͰͽͯͶͭͳΒͪ ͵Βͷ ͼͰ ͲͰͷΓͰ ͺͻͰͯͪΒ; ; ͻ;͵Ͱ ͽͻͪͼͪͳͪͶͳ ͼͽͻ;͵ͽ;ͻͪ ͆ͪͳͷͰ
tͼͬͰ ΒͰ
ͷͪΔͰͼͳΒͪͶͳͯͳͷͰͲͳΒͪͯͻͱͪͬͰ ͯͻͱͪͬͳ͵ͶͪͳͫͶͳͪ
ͪͺͻͳͷͰͻ
Ͱͷͪͪͻͳͪ
ͪ
͵ͪͽͳͷͫͪ͵ͪͻͼ͵ͳͷ͵ͪͷͪͽͪͷͪ;ͺͻͺͪΕ;Β;ͼͰͯͷͪΕͪͳͯ;ͼͽͻͳΒͪͳͺΓͺͻͳͬͻͰ͈ͯͪͽ
416
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
͍ͅͅͳͼͽͪͶͰͽͻͪͼͪͳͪͶͰͼͽͻ;͵ͽ;ͻͰͪͬͪΒͪͳͼͽͬͻͰͪͷͫͳΒͰͽ͵͵;ͻͰͽͼ͵Ͱͺͻͳͬ
ͻͰͯͰ
ͳͯͯͻͱͪͬͪͪͺͻͪͬͰͽͰͻͳͽͻͳΒͰ
ͪ͵ͻͪΒ;ͽͪ͵ͬͭͽͪ͵ͷͳͰΔͪͰ͵ͪͱ;́Ͳͭ;ͫͳͶͳͼͽͰ;ͽͪ
͵ͷͳ;
ͺͷͳͻͳͽͰͼͰͼͽͳͷ
ͷͳͼͷͼͪͯͪͬͯͰͭͪͲͯͰi ̸ͽͳΕ
ͼͽͻ
͌ͶͭͪͰͶͳͽͪ;ͯͫͻͪ
ͳͯͽͪ͵ͬͭͽ͵ͪͼͽͬͪͻͳͷͻͪͶͪͫͳͯͪͫ;ͯͰͬͰΕͪ
ͪ͵ͰͳͯͶ;;Β;Εͪ͆ͪͱͪͶͼͽ
Ͱͼ;ͼͬͰͬͳͰ
ͼͪ;Ͱͼͳͳ;ͽͷͺͼͶ;
̸̸̸̸̸̸̺͉͇͈͈͇̺͇͇͉̾͊̓̈́́͋́͐̓̾̈́́͋́͊̾͋͊̓̾̓͆͊̓̓́̀ͅ
̾ͬͻͺͼ͵ͪ;ͳΒͪΒͰͽͰ͵ͼͪͺΒͪͬͷͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰͼͬͪͽͳͶͪͯͪΒͰͼͽͻ;͵ͽ;ͻͪΔͰͳ
ͰͶͳͽͪͭͶͷͪͲͪͳͰͼͺͼͫͪͳͯͪΒͰ
͵ͪ͵ͫͳͼͰͼͺͻͰͳͶͯͪΓͰ;ͻ;ͪͬͪΔͰͰ͵ͷͳΒͰ
Ͱͺͯ
ΔͰͬͻΕͰͼͽͻ;͵ͽ;ͻͳͼͪΔͰ #FTU
ͼͽͻ–
̾ͬͻͺͼ͵ͰͺͶͳͽͳ͵ͰͰͶͳͽͰͼ;ͺͻͰͯ
ͶͱͳͶͰ Ͱͽͳͻͳ ͬͪͻͳΒͪͽͰ ͻͰͭ;ͶͳͼͪΔͪ ͵ͻͳͲͰ
;Ͳ ͪͺͷͰ; ͯͪ Ͱ ΒͰͯͪ ͯͻ;ͭ; Ͱ ͳͼ͵Γ;;Β;
;ͼͪͭͶͪͪͬͪΔͰͯͰͶͬͪΔͪͪͳͪͶͳͬͶͪͯͪ ͷͰΌ;ͬͶͪͯͳͳͬ
ͳͽͰͻͬͰͳΒͪ̾ͬͻͺͼ͵Ͱ;ͳ
ΒͰ ;ͺͻͪͬΓͪΔͰͪͬͳͰͳͬͪ
ͳͽͰͻͬͰͳΒͪͷͰΌ;ͪͻͯͳͿͳͪͼͳΒͼ͵ͳͳͼͽͳͽ;ͳΒͪ ͷ;Ͷ
ͽͳͶͪͽͰͻͪͶͪͺͻͳͼͽ;ͺ
ͼͪͷͼͽͪͶͯͰͶͬͪΔͰͪͳͪͶͳͬͶͪͯͪ ΒͰͯͼͽͻͪ
ͭͻͪͳͰͺͻͳ
ͼͽ;ͺ
ͅͰͻͰ͵ΒͰͷͭ;ͯͪ;ͽͳ;ͪͪͳͪͶͳͫ;ΘͰͽͳͶͳͪͿͳͪͼͳΒͼ͵;ͺͷΕ͵Β;ͯͪΒͰ̾ͬͻͺ
ͼ͵ͪͰͽͻͪͶͪͫͪ͵ͪ
EFiVSF ͯPͼͰͪͳͪͶͰͬͶͪͯͰͳͺͪͻͶͪͷͰͽͳ
͌ͺͻͪͬͭͯͳͰͺͶͳͽͳ͵ͰͰͶͳͽͰͼ;ͫͳͶͰͯ;ͱͰͯͪͯͰͼ;ͯͶ;͵ͰͼͽͻͪͽͰͭͳΒͳͳͳͼͽͳ
ͽ;ͳΒͪͷͪ
ͪ͵ΒͰͼͰͷͭ; ͼͶͳͽͳ;ͫͻͫͳͼͪ͵ͻͳͲͷͳΔͰͳͷͺͼͶͰͯͳͪͷͪ -FOHZFM+BIS
ͼͽͻ –
͊ͬͰͯ ͺΒͪͬͰ͵ͻͳͲͰ
ͰͶͳͽͰͷͪͶͳͲͰͷͪΓͪ͵ͪͯͳͯͪͽͪͲͪ ;ͶͪͲͪ͵ ;̾ͬͻͺͼ͵;
;ͳΒ;ͼͷͪͽͻͪͶͰͼ;ͯͪͼͪͷ;ͶͪͲͪ͵ͲͪͳͳͲͫͪͬΓͰΔͰͳͻͰͰΔͰͲͪͼͬͰΔͳͬͰͺͻͫͶͰͷͰ
ͪͻͳͽ
Ͱ͵ͷͼ͵Ͱ̀ͪͼͶͳͰͼͽͪͬͬͰ̸ͻͽ;ͻ͑ͺͰͪ;ͰͻΒͰͳͷͪͯͫͻ;͵ͻͳͶͪͽͳ;t̽ͰͶͳͻͳΒ;ͷͳͼ͵ͻͳ
ͬΓ;ΒͰͺͪͱͪΔͰ
ͪͶ;ͯͳͶͷͳͼͶͳi ͑ͺͰͪ;Ͱͻ
ͼͽͻ
́ͽͰͭͻͪͳΒͰͼ;ͺͼͽΒͪͶͰͯͯͪͬ
ͳͪͳͲͪͪΒͬͰΕͳͫͻΒͷͪͶͳͲͰͷͪΓͪͼ;ͲͪͳͶͰͻͺͼͽͬ
ͪͲͪͬͰͶͳ͵ͰͫͶͪͭͼͽͪΔͰ̀ͪͽͼͰͯͰͶͳ
ͽͪͰ͵;ΒͰͷ;ͯͻͼͽ͵ͪ͵ΔͳͬͰͲͰͷΓͰͰͫͳͼͶ;ͱͳͶͰ͵ͪͳͲͬͻͼͳͻͬͳͪͳΒͰͿͽͳͰͻͪͯͰͼͪͭͰ
ͲͪͫͭͪͽͰͳͷΕͰ
͌ͽͻͪͭͪΔ;ͲͪͳͲͶͪͼ͵ͷͳͲͰ͵ͷͼ͵ͰͳͺͶͳͽͳ͵Ͱ͵ͻͳͲͰ;̾ͬͻͺͳͺͼͶͰͭͯͳͰ;Ͱͼ
ͽͬͬͪͶͰ ͼ;ͳͪͳͪͶͰ ͺͶͳͽͳ͵Ͱ ͰͶͳͽͰ ͌ͼͪͭͶͪͪͬͪͶͪ ͼ; ͼͰͯͰͶͬͪΔͪͪͳͪͶͳͬͶͪͯͪ
ͅͰΌ;ͽͳͷ
ͺͽͺ;ͭ͵ͼͰͲ;ͼͪͳΒͰͫͳͶ͉ͪͲͶͲͳͲͪͽͼ;ͼͪͯͻͱͪͳ;ͳͼͽͳͽ;ͳͪͶͷͼͽͪ
ͽ;ͼ;ͼͬͪ͵ͰͯͽͳͲͰͷͪΓͪ;̾ͬͻͺͼ͵Β;ͳΒͳ
͵ͪͳ;Ͱ͵ͷͼ͵ͷͼͽͪΔ;ͼͬͪ͵ͰͶͪͳͰͺͪͼͫ
͉Ͱͪ͵ͳΒͪ ͪ ͵ͻͳͲ; ͺͻͰͽͺͼͽͪͬΓͪͶͪ ΒͰ Ͳͪͼͽ;ͺͪΔͰ ͪͳͪͶͳ ͳͽͰͻͰͼͪ ͳ ͼͽͬͪͻͪΔͰ ͼͬͪ Ͳͪ
ͺͻͰͭͬͻͰ ; ͽͻͪͱͰΔ; ͵ͷͺͻͷͳͼͪ ̓;ͻͼ Ͱͬͻͺͼ͵ͭ ͪͽͳ͵ͻͳͲͭ ;ͺͻͪͬΓͪΔͪ ͯ ͭͯͳͰ
ͲͪͳΒͰͼͽͻ;͵ͽ;ͻͰͺͻͷͰͰ
ͯͼͼͽͬͪͻͪΔͰͬͳͳͼͽͳͽ;ͳΒͪͲͪ;ͺͻͪͬΓͪΔͰͿͳͪͼͳΒͪ
ͷͪ ͋Ͱ ͬͰ ͳͼͽͳͽ;ͳΒͰ ͯͭͬͪͻͪͶͰ ͼ; ͳΒͰͻͪͻͳΒͳ Ͱ͵ͷͼ͵Ͱ ͼͪͭͰ ͲͰͷͪΓͪ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
̽ͻ;ͭͳͷ ͻͰͳͷͪ
; ͼͪͭͶͪͼͼͽͳ ͼͪ Ͱ͵ͷͼ͵ͳͷ ͺ͵ͪͲͪͽͰΓͳͷͪ ;ͭͻͪΌͳͬͪͪ ΒͰ ͳΒͰͻͪͻͳͼͽ ;
ͳͼͽͳͽ;ͳͪͶ;ͼͽͻ;͵ͽ;ͻ;;ͺͻͪͬΓͪΔͪͪͬͳͰͳͬͪ;̾ͬͻͺͼ͵Β;ͳΒͳ
͋͵ͷͺͻͬͳͺͰͽ͵ͻͳͲͳͭͯͳͪ
ͺͶͳͽͳ͵ͰͰͶͳͽͰͼ;ͼͰͽͰ͵ͺͻͳͶͪͭΌͪͬͪͶͰͪͺͻͷͰ
ΔͰ;ͼͳͽ;ͪͳΒ;́ͺͪ͵
ͼͪͷͺͻͳͺͪͯͪΔͰͳͽͰͭͻͳͼͪΒ̾ͬͻͺͳͯͺͻͳͰͶΒͰͯͪͼͰͺ;ͽͰͬͳͳͲͶͪͼ͵ͪ
ͳͲ͵ͻͳͲͰͽͻͪͱͰͯͭͬͻͷͅͰΌ;ͽͳͷ
ͫͳͶΒͰͳͲͰͷͪΓͪ͵ΒͰͼ;Βͪͬͳͼ͵ͪͲͳͬͪͶͰͼ͵Ͱͺͼ;ͺͻͰͷͪ
417
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺΒͰͯͳͳͷͺͳͽͪΔͳͷͪ
ͪͺͻͳͷͰͻ
ͰͬͻͳͽͰͭͻͪͳΒͪͷͪ͢ͳͬͰͰͶͳͽͰͼ;ͪͻͪͲͶͳͳͽͰͪͳͰͽ
ͺ͵ͪͲͳͬͪͶͰ͆ͪΒͯͻͪͼͽͳͳΒͳΒͰͺͻͳͷͰͻ̺ͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰͳ̹ͻͰͭͲͳͽͪ
ͯ͵ͼ;͐Ͱ͵ͪͳͪͅΌͪͻͼ͵ͪ
Ͱͻͪͯ;ͰͼͽͬͬͪͶͰ;ͲͪΒͰͯͳ͵ΒͫͻͫͳͲͪͺͻͰͬͪͲͳͶͪͱͰΔͰ͵ͻͳͲͰt͇ͼͬͳͳͷͺ;Ͷͼͳͼͽͳͽ;ͳ
ͪͶͭ ͯͭͬͻͪ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ ͪ ͵ͻͳͲ; ͳΒͰ ͫͳͶ ͼͰΕͪΔͰ ͺͻͳͺͪͯͪΔͪ ͺͶͳͽͳ͵ͳ ͰͶͳͽͪ
̾ͬͻͺͳ
ͬͰΕΔͳͬͼͽͻͪ4VOJSPVQFSJS –͌ΒͰͯͳΔͰΔͰͳͶͳͼͷͻͽ– ͋ͪ͵ͬͪΒͰͫͳͶͪͯͰͬͳͲͪ;ͬͻͰͷͰ
ͼͽͬͪͻͪΔͪ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
ͳ ͼͶͳͪ ͯͭͬͻ ͺͶͳͽͳ͵ͳ ͰͶͳͽͪ ͪ ͵ͻͳͲ; ͺͼͶͰ ͭͯͳͰi
̹Ͱͼͽ
ͼͽͻ
͊ͯͻ;ͭͰͼͽͻͪͰ
ͯͪͪΔͪͪ͵ͽͳͬͼͽͰͶͳͽͪΒͰͳͷͳͽͪͽͻͼ͵ͪͳͺͶͪͭͳΒͪͽͻͼ͵ͪ
͇Ͱͺ͵;ͪͬͪΒ;ͯͪ ͻͰͲͰͻͬͳ; ͼͬͪͪͺͻͰͯͪͯͼͽͳͭ;Εͪͳͼ͵Γ;ͳͬͲͪ ͼͰͫͰ
Ͱ ͼͰΕͪΒ;Εͳͺͻͳ
ͽͷͰͳ͵ͪ͵ͬͰͫͪͬͰͲͰͺͻͰͯͼͺͼͽͬͰͳͷͪͳΒͪͷͪ͋ͪ͵ͼͰ ͺΒͪͬͳ;ͼͬͰͽ;ͬͳͽͳͺͭͶͫͪͶͳͼͽͪ–
ͲͪͺͪͯΔͪ͵ͪ ͈ͪͪͻͳ
ͼͽͻ
͉Ͱ͵ͶͳͼͷͬͰΕͯͪΒͰͰͶͳͽͪͺͯͰͿͳͳͳΒͳͷͪΔͳͪ͵ΒͪͼͰͳͲͯͬͪΒͪͳͲͯͻ;ͽͬͪͻͪͯͳͬͻͰΔͪ
ͬͪͱͳ ͯͻ;ͽͬͰͳ Ϳ;͵ͳΒͪ ̀ͪͺͻͪͬ
ͽͪ ͷͪΔͳͪ ͵ͻͳͼͽͳ ͪΒͬͪͱͳΒͳ ͯͻ;ͽͬͰͳ ͻͰͼ;ͻͼ –
ͬͶͪͼͽ
ͯ͵ΒͰͰͷͪͪͷͰͻ;ͯͪͼͰͻͪͼͽͪͰ̺ͶͪͼͽͳͫͭͪͽͼͽͬͳͰͰͶͳͽ;ͻͰͶͪͽͳͬͷͶͳͽͷ
ͻͭͪͳͲͬͪͷͷͪΔͳͷ
͵Βͪͫ;ͯ;ͬͪͼͬΒͰͭͻͪͳͰͳͳΒͰͺͻͺ;ͼͽΓͳͬͪͲͪͯͻ;ͭͰͼͺͼͫͰ
Γ;ͯͰ̀ͪͯͻ;ͽͬͳΒͰͫͰͲͪͪΒ͵ͪ͵ͬͪͽͰͯͰͳΒͪ͵ͪͻͪ͵ͽͰͻͳͰͰͶͳͽͰ– ͼͶ;ͱͰΔͰͯͻ;ͽͬ;ͳͶͳ
;ͬͪΔͰ Ͷͳͳ ͺͲͳͳΒͪ ; ͬͶͪͼͽͳ – ͺͼͰͫ ; ͵ͻͳͲͳͷ ͼͳͽ;ͪͳΒͪͷͪ
͵ͪͯͪ ͼ; ͽͰ ͽͰͯͰͳΒͰ
ͺͻͽͳͬͻͰͰ ͊ͬͰͯͳ ͼͷ ͯͪ ͼͰ ͰͶͳͽͰ ; ͺͰͽ͵; ͵ͪ ͯͰ ͪͻͯͪ ͲͪͶͪͱ; Ͳͪ ͺͽͰ ͳͽͰͻͰͼͰ
ͅͰΌ;ͽͳͷ
ͼͬͻͰͷͰͷ
ͰͼͰ͵ͻͳͼͽͰͬͶͪΕ;
ͯͼͭ;ͫͰͼͬΒͼͽͬͪͺͻͪͬͰͰͶͳͽͰ̀ͪͽΒͰͽͰ͵
Ͱ͵ͳͬͪͽͳ ͯ ͽͪ͵ͬͳ ͰͶͳͽͪ
; ͵ͻͳͲͳͷ ͼͳͽ;ͪͳΒͪͷͪ ͵ͪ͵ͬͪ ΒͰ ͯͪͪΔͪ
ͯͪ ΕͰ ͪͶͪͲͳͽͳ ͺͻͪͬͪ
ͻͰͰΔͪ
̀ͪͺͪͯͷͯͻ;ͽͬ;ΒͰͯͪͬͺͲͪͽͺͻͫͶͰͷͺͼͽΒͪΔͪΒͪͲͪͳͲͷͰΌ;ͺͻͭͶͪͰͳ;ͷͪͳͼ
ͽͳ͵ͳͳͯͰͷ͵ͻͪͽͼ͵ͳͬͻͰͯͼͽͳͳͳΓͰͬͪͳͻͰͪͶͳͷͽͳͬͪ ͺͪͪΔͪΓ;ͯͳ͵ΒͳͰͼͽͳͷͪΒ;
;ͽͳͶͳͽͪͻͳ
ͺͻͪͭͷͪͽͳͳ͵ͪͻͪ͵ͽͰͻ͈ͲͪͽͰͼ;ͳͺͼͶͰͯͳͰͽͪ͵ͬͭͻͪͼ͵ͳͯͪ– ͰͲͪͯͻͱͳͬͳͻͪͼͽ
ͫͰͲͯ;ͬͼͽͳ ͳ ͵ͻͪΒΔͰͭ ͳͯͳͬͳͯ;ͪͶͳͲͷͪ
͵;Ͷͽ ͺͽͻΔͰ ͳ ͲͪͫͪͬͰ ͵Βͳ ͺͯͻͳͬͪΒ; Ͱ ͼͪͷ
ͼͬͰͯͰͷ͵ͻͪͽͳΒͰͰͭͳΓ;ͯͼ͵ͭͱͳͬͽͪ;ͰͶͳͳ ̓;ͶͳͰ͵̓;ͶͳͰ͵
ͼͽͻ
͌ͽͪ͵ͬͳͷ͵ͶͼͽͳͷͪͰͷͱͰͼͰͰ͵ͳͬͪͽͳͯͪΕͰͰͶͳͽͪͺͻͪΕͳͺ;ͽͳͲͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
ͼ
ͫͲͳͻͷͪͽͯͪΔ;ͺͻͪͽͰͻͪͼ͵ͶͳͳͯͰͭͻͪͯͪͳΒͪ͆ͪͳͷͰ
ͰͶͳͽͪͼͰtͻͪͼͺͪͯͪͪͰ͵Ͷͳ͵͵͵;
ͻͰͽͼ͵ͳͯͰͶͬͪͷͰΌ;͵ΒͳͷͪͼͰͰͳͲͫͰͱͺΒͪͬΓ;Β;ͼ;ͫͰͶͳͽͰͭͻ;ͺͰͳͲͻͪͼͶͰͳͲͳͱͳ͵Ͷͪͼͪ
͑ͽΒͰͬͰΕͳͻͪͼͺͪͯͼͳΒͪͶͳͬͰͲͪͳͲͷͰΌ;ͰͶͳͽͳͼ;ͫͭͻ;ͺͪ
ͽΒͰͬͰΕͰͺͻͰͭͻ;ͺͳͼͪͬͪΔͰͼͪͭͪ
;;ͽͪͻͰͶͳͽͰͳͫͻͱͰͽͰͰͯͰͭͻͪͯͪͳΒͪͼͶͪͫͳͭͻ;ͺͪͰͶͳͽͰ
ͺͪΒͰͬͰͻͬͪͽͳΒͰΔͳͬ;͵Γ;ͳͬͪ
ΔͰ;ͼͪͼͽͪͬͰͶͳͽͰͬͶͪͼͽͳi ͬͅ
ͼͽͻ
̾ͶͳͽͰͼͰͪΒͰΕͰͰͷͭ;ͯͭͬͻͳͽͳ͵ͪ͵ͯͪ
ͼͰͯͻͰͯͳͷͰͼͽͳ;Ͷͭͪͼͬͪ͵ͰͯΔͳͳͰͼͽͯͶͪͲͳͯ;;ͽͪͻͰͶͳͽͳ͵ͿͶͳ͵ͪͽͪ̽ͻ;ͽͬ
ͭ;ͫͳͺͬͰͻͰΔͰ;ͰͶͳͽ;ͳͼͪͷͳͷͽͳͷͼͰͰ͵ͷͼ͵ͪ
ͷͻͪͶͪͳͯ;ͬͪ͵ͻͳͲͪͺͻͯ;ͫΓ;Β;
̸̸̸̸̸̸̺͇͇͉̻͇̹͇̺͇̺͊̾͋͊̓̾̈́́͋́̾̓͆͊̓̓́̀͌̈́̈́́̀͆͊̾͋͌ͅͅ
͊ͪͬͻͰͷͰ;ͭͶͫͪͶͳͲͪͳΒ;͵ͪͻͪ͵ͽͰͻͳ;͵ͽͻͬͰͻͲͰ ͵ΒͰ ͼ; ͼ ͺΒͪͬͷͼͬͰͽͼ͵Ͱ Ͱ͵ͷͼ͵Ͱ
͵ͻͳͲͰͺͼͽͪͶͰͳͲͻͪͱͰͳΒͰ͋ͪ͵ΒͰͰͶͳͽͪ͵Βͪ͵ͻͳͽͳ͵ͳͼͪͭͶͰͯͪͬͪͻͪͼͽ;ΕͰͺͻͫͶͰͷͰ;ͭͶͫͪͶͳ
ͲͬͪͷͼͬͰͽ;ͼ͵ͻͰ;ͶͪͪͼͰͫͰͺͪͱΔ;͆Ͱͷͪ͵ͳͼͳͶͭͪͅͿͻͰͯ̓ͶͪΒͰ-̓ͪͻͽͶͪͭͰ
ͺͳ;Εͳ
418
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
͵ͻͳͲͳ
ͭͶͫͪͶͳͲͪͷΒͰͿͻͷ;Ͷͳͼͪ͵ͪ;ͽͺͳΒ;͵ΒͪͳΒͰ;ͼ͵Ͷͪͯ;ͼͪͬͰ͵ͬͷͺͻͳͻͯͷͳ͵Βͪ
ΕͰͪͷͪͽͻͳͼͶͫͯͳͳͫͶͪͭͼͽͪΔ;ͯͱͳͬͰͽͳͼ;ͯͫͳ;͵ͷ;ͳͲͷͪ
ΒͰͻΒͰͶͳͫͰͻͪͶͳ͵Ͱͺͽ
ͪͺͼ;ͻͯͪ ͵ͪ ͳ ͺͻͰ ΔͰͭͪ ͷͪͻ͵ͼͳͲͪͷ ͇ ΒͰ ͺͻͰͯͬͳͯͰ ͯͪ ΕͰ
;͵Ͷͳ͵ ͭͶͫͪͶͳͲͪͷ ͺͶͳͽͳ͵ͳ
ͺͫͰͯͳ
ͺͼͽͪͽͳͽͽͪͶͳͽͪͻ;ͯͬͳͽͰ
ͯͼͯͳ͵ͽͪͽ;ͻͪ͵ΒͪΕͰͼͪͷͺͻͳͲͬͯͳͽͳͺͻ
ͫͶͰͷͰͳͯͪΕͰͼͰͼͪͷͯͰͶͳͷͳͯͻͱͪͽͳͺͯ͵ͽͻͶͷͷͪͼͬͷͺͻͺͪͭͪͯͷͳͭͶͳͷͪͼͳ
ΓͰͷ͇ΒͰ ͺͻͰͯͬͳͯͰͯͪΕͰ;ͽͷͼͶ;ͪΒ;ͪͳΒͰ
ͺͻͯͳͪͳͻͰͶͳͭͳΒͪ͵ͪͼͶͳͯͪͻͰͯͻ;ͽͬͰ
ͼͽͻ;͵ͽ;ͻͰͼͪͼͬͳͷͼͶͪͫͳͽͳͳͶͳͫͳͽͳ ͰͶͳͷͳͳͼͪͰ ͇ͯͪΕͰͬͳͼͬͰͽͼ͵ͳͺͻͰͯͪ͵ͽͪ͵ ͫͳͽͳ
;ͬͻΕͰ
ͯͪΕͰͭͪͼͽͻͪͲͫͪͳͽͳͼͪͷͳͽͰͻͬͰͳΒ̹ͪͭͪ ̓ͶͪΒͰ-͎ͪͻͽͶͪͭͰ
ͼͽͻ90).
͇ͬͪͺͻͭͲͪͰͷͪ͵ͭͼͳͶͭͪ
ͳͪ͵ͺͰͼͳͷͳͼͽͳ͵ͪ
ͳͷͪͼͷͳͼͶͪ͌ͼͽͪͶͷ
ͺͭͶͰͯͪΒͷ
͵ͪ͵ΒͰͫͰͶͬͪͦͲͰͿ͊ͽͳͭͶͳ;ͼͬͷͯͷͰ;͵ͷͰͽͪͻͳͼ͍ͪͯͼͶͳͯͪͻͼͽͳͲͪͼͽͪͫͳͶͳ
ͲͪͳΒ; t́ͲͯͬΒͳͶͳ ͼ; ͼͻͰͯͼͽͬͪ ͯͪ ͺͷͭ; ͼͺͪͼͪͬͪΔ; ͫͪͪ͵ͪ ͳ ;ͭͻͱͰͳ ͲͰͷͪΓͪ ; ͵ͬͳͻ;
Ͱͬͻͺͼ͵ͭͷͰͪͳͲͷͪͲͪͼͽͪͫͳͶͼͽ̸ͶͳΒͰͫͳͿ͵;ͼͳͻͪͪͼͪͷͽͻͰ;ͽͪ͵͵ͻͳͲͰ
͵ͪͯͪͰ͵ͪ
ͫͪ͵ͪͺͻͺͪͯͪͳͶͳͼͰͰ͵Βͯͻͱͪͬͳ;͵ͳͯͪͺͻͳͼͽ;ͺͽͻͱͳͽ;͵ͪͺͳͽͪͶͪ͐ͪ͵ͳͲͪ͵ͻͳͲͰͯͻͱͪͬͰ
͵ΒͰͼ;;ͳͳͶͰͼͬͰͽͳͷΒͰͻͰͰ
ͺͬͻͪͽͪ͵ͪͺͻͼͺͰͻͳͽͰͽͫͳͬͪ ͼͺͻ͈ͽͻͰͫͪͼ;ͯͬΓͪ
ͼͻͰͯͼͽͬͪ͵ΒͪͫͳͺͷͭͶͪͯͻͱͪͬͪͷͪͼ;ͰͳͷͼͪͰͭͪͽͳͬͳͷ͵ͬͳͷͪͯͪͫͬͰͺ;;Ͳͪͺͼ
ͶͰͼͽͳͫͬͰͻͪͼͽi ͊ͽͳͭͶͳ
ͼͽͻ
͉ͰΒͰ
ͪͳͷͰ
͍ͯ;͵Βͳ
ͺ͵ͪͲͪͶͼͰͪͺͻͳ
ͷͰͻ;̻ͻ͵Ͱ
ͳΒͰͫͳͯͰͶͽͬͻͪ̓ͻͳͲͪΒͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͪͼͽͪͶͪ͵ͪ ͺͼͶͰͯͳͪͽͻͪͭͪΔͪͲͪ
ͿͳͪͼͳΒͼ͵ͳͷͳͬͪͳΒͪͷ͉ͪͪͯͳͼͰ͵ͻͰͯͳͽͳͷͪͲͪͶͪͱΓͳͬͰ ͳͲͰͶͰͪ͵ͳͷͺͻͬͳͲͳΒͪͷͪͪ
͵ͻͰͯͳͽͰ ͵ͪͻͽͳͰ ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͼͶͱͰͳ ͬͪͫͰͻͲͪͼ͵ͳ ͯͰͻͳͬͪͽͳ Ͳͫͭ ͷͪΔͰ ͵͵;ͻͰͳΒͰ
ͯͼͳͶͳͼ;ͭͻͷͰͺͻͿͳͽͰ͊;ͽͳͪΒͰͯͪͼ;ͽͻͱͳͰͼͪͭͰͫͳͶͰͽͰ͵ΒͰͺͯͼͽͳ;ͼͶͱͰ
ͼͽͳͺͯͻͳͬͪΒ;Ϳ;͵ͳͳͼͪΔͰͽͻͱͳͽͪ ͊ͽͳͭͶͳ
ͼͽͻ
̸ͯͻͳΒͪ͊ͪͶͫ;ͳ
ͪͻͭͰͽͳͼ͵ͳͳͼͽͻͪͱͳͬͪͳͺͲͪͽͳͳͽͰͶͰ͵ͽ;ͪͶͪ
ͺͻ;ͪͬͪͶͪͭͶͫͪ-
ͶͳͲͷͪ
ͯͪͫͳͪͺͳͼͪ͵Δͳͭ;ͼͽͻ;͵ͽ;ͻͳͷΕͳͳͭͶͫͪͶͳͲͪͳΒͳͺͻͬͰΒͰͳͲͬͰͼͬͻͰͷͰ;ͼͰͯͪͷ
ͺͻͳͬͪͽͳͻͭͪͳͲͪͳΒͪ͵ͪ͵ͫͳͼͪͭͶͰͯͪͿ;͵ͳͳͼͪΔͰͼͽͻ;͵ͽ;ͻͳͻͪͰͷΕͳ;ͼͬͰͽ;͉ͰΒͰ
ͺͻͳͬͪͽͳͷͻͭͪͳͲͪͳΒͪͷͪ͵ͪͽͼ;͊ͪͬͰͽͲͪͼͺΓͰͺͼͶͬͰ
̻ͻ;ͺ̹ͪͳͶͯͰͻͫͰͻͭ
̸ͷͰͻͳ͵ͳ
ͳͼͽͳͽ;ͽͲͪͺͻͰͯ;ͲͰͽͳͽͬ
̸̸͈́̓ 5IF"NFSJDBO*TSBFM1VCMJD"GGBJST$PNNJUUFF
͋ͻͳͶͪͽͰ
ͻͪͶͪ ͵ͷͳͼͳΒͪ ͳͽͯ ͇Ͱ
ͳͪ͵ ͳͷͪΒ; ͼͬΒͰ ͪͯͻͰͼͰ
ͳͷͪΒ;Εͳ ; ͬͳͯ; ͯͪ ͼ; ͺͻͳͬͪͽͰ ͵ͷͺͪͳΒͰ
ͳͼ;;ͫͪͬͰͲͳͯͪΒͪͬͼͽͳͺͻͰͯͼͽͪͬͰͳͷͰͼͰͫͪͬͰ͈͵ͪͲͪͶͼͰͯͪͰͻͪͯͰͲͪͻͪ;ͪͷͰͻͳ͵ͳ
ͳͷͺͰͻͳΒͪͶͳͳͽͰͻͰͼͪ ͊ͪͶͫ;ͳ
ͼͽͻ
̀ͪͽͳΒͰͼͶ;ͪΒͽͫͳͳͭͻͪΌͪͳͬͳͯͰ
̸͊̽͵ͪͰͷͳΓͰ;ͲͰͷΓ;;ͼͬͰͽ;͊ͺΒͪͬͷͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
ͬͰΕͭͯͳͰ
8PSME
-FBSOJOHͳ5IF"TQFO*OTUJUVUFͼͺͻͬͰͶͳͼ;ͪ͵Ͱͽ;͵ΒͪΒͰͺ͵ͪͲͪͶͪͯͪt̸ͷͰͻͳ͵ͪͪͪͬͰͻ;ΒͰ
ͯͪ ͪͷͰͻͳ͵ͪͼͺΓͪͺͶͳͽͳ͵ͪ;ͳͼͽͻͪͼͽͬ;ͳͲͪͲͳͬͪͰͲͪͯͬΓͼͽ̸ͬͷͰͻͳ͵ͷͳͯͪͬͳͰͯ
ͬͰͻ;ΒͰͯͪͲͪͽͽͻͰͫͪ͵ͻͳͬͳͽͳͳͰͪ͵ͶͼͽͺͻͰͷͪͪͷͰͻͳ͵ͳͷͬͻͰͯͼͽͳͷͪ
ͳ̸ͷͰ
ͻͳ͵ͪͳͷͪ
͇ͬͪ͵ͪͬͺͻͳ͵ͪͲΒͰͰͺͻͰͳͲͪΒͰͻͭͪͺͽͺͳͻ;ΒͰͺͻͺͪͭͪͯͪ͌Ͳͻ͵ΕͰͺͻͰͫͳͽͳ
;ͺͻͳͬͪͽͪΔ;ͬͳͬͻͰͯͼͽͳͳͼͺͲͪΒͳͯͪͳͪͷͰͻͳ͵ͪͬͶͪͯͪͳͰͶͳͽͪͺͻͳͷͰΔ;Β;ͼͰͶͰ͵ͽͳͬi
͐ͷͼ͵ͳ
ͼͽͻ
͇ͽ;ͯͪΒͰͳͪͭͪͱͷͪͬͳͪͻͪ
ͺͳͼͪͪ
ͳͽͰͶͰ͵ͽ;ͪͶͪͪͻͪͲͶͳͳͽͳͺͻͿͰͼͳΒͪ;ͪͽͳ͵ͻ
ͺͻͪͽͳͬΒ ͪ͵ͽͳͬͼͽͳ ͯͻͪͭͰ ͋ͪ͵ ΒͰ
ͪ ͺͻͳͷͰͻ
͵ͪͪͯͼ͵ͪ ͬͳͪͻ͵ͪ ͳ ͺͳͼͪ ͆ͪͷͳ
̓ͶͪΒ
ͳͪ͵ͻͰͶͪͽͳͬͷͶͪͯͪ
ͺͲͪͽͪͳͻͷͼͬͰͽͪͺͼͬΒΒ͵ΔͳͲͳ/PMPHP
ͳͷͪͶͪ
419
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͻͳ;ͽͳͪΒ;ͺͯͼͽͳͪΔ;ͻͪͲͷͳΓͪΔͪͺͭ;ͫΒͺͻͳͻͯͳͺͽͻͪ͵ͭ͵ͪͺͳͽͪͶͳͲͷͪͳͭͶ
ͫͪͶͳͲͷͪ ͇ͬ ͼͪͷ ͺ͵ͪͲ;ΒͰ ͯͪ ΒͰ ͯͰ ͳͽͰͶͰ͵ͽ;ͪͶͰ ͰͶͳͽͰ Β ͺͻͰ ͺΒͪͬͰ ͵ͻͳͲͰ ͭͯͳͰ
͵ͻͳͽͳ͵ͬͪ ͭͶͫͪͶͳͲͪͳΒ; ͳ ͯͷͳͪͳΒ; ͵ͻͺͻͪͳΒͪ ̸;ͼͽͻͳΒͼ͵ͳ Ͱ͵ͷͳͼͽͪ ͳ ͺͶͳͽͳ͵ͳ
ͿͳͶͲͿ͍ͻͳͯͻͳͿ͎ͪΒͰ͵ –
;ͼͬͷͯͰͶ;͈;ͽ;ͻͺͼͽͬ ͷͰΌ;ͺͻͬͳͷͪΒͰ͵ͻͳͽͳ͵
ͬͪͰ͵ͷͼ͵ͳͳͽͰͻͬͰͳͳͲͪͷ͌ͬͻͰͷͰͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰͼͰͺ͵ͪͲͪͶͯͪΒͰͰ͵ͷ
ͼ͵ͳͳͽͰͻͬͰͳͳͲͪͷͳͽͰ͵ͪ͵ͯͺͻͳͰΔͰͷͪͼͽͪ͵;͎ͪΒͰ͵ͬͪͯͰͶͪͼ;ͳͲͬͻͳͶͪͲͪͪ
Βͪ;ͽͳͪΒͪͬ;ͯͰͼͳ;
͵ΒͪͰͼͽͳͼͽ;ͺͪͼͪͽͳͶͳͫͰͻͪͶͳͺͲͳͳΒͪͅͰΌ;ͽͳͷ
ͼͪͬͻͰͷͰͪ
ͰͶͳͽͪͫͳͷͻͪͶͪͯͪͫ;ͯͰ ͲͪtͬͪͻͳΒͪͽ;ͪ͠;ͼͪ
ΒͰͯͳͬͪΒͺ;ͽͼΒͰͯͳͷͶͳͰͷͭͶͰͯͪ;;ͽͪͻͯͷͪ
ΕͰͪͳΒͰͯͻͱͪͬͰ
ͪͯͻ;ͭͳͷͲ;ͻͳͺͻͰͷͪͼͬͰͽ;i 0INBF
ͼͽͻ
͌ͺͻͪͬΒͰ;ͼͺͰͷͭͳ
ͲͰͷͪΓͪ
ͪͺͼͰͫͼ͵ͪͯͳͪͬͼ͵ͳ
ͲͪͼͬͪͪͽΒͿͳͶͲͿͳΒͳ͊ͬ;ͼͶͱͰͼͽͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
; ;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͫΒͪͼͳΒͰͯͫͳͽͳ͵ͫͰͶͬͰͪͭͻͪͯͰ͈Ͷ̓ͻ;ͭͷͪ;͵ΔͳͲͳ͇͵
ͪΒͽͰͬ;ͯͰͺͻͰͼͳΒ;͇ͯͷ͇ͪΒͰͯ;ͫΓͰͲͪͪ;͵ͻͰͰ͵ͻͳͲͰ
ͫΒͪΔͪͬͪΒ;ΕͳͯͪͲͪͬͻͰͷͰ͵ͻͳͲͰ
tͪͺͻͳͳͬͰͼͽͳͽͻͪͯͪͳͲͫͰͭ;ͭ;ͫͳͽ͵ͰͯͰͺͶͪΕͰͳͯ;ͭͬͪͲͪͬͻͪͬͪΒ;ͽͪ͵ ͽͳͲͪͲͳͬͪΒ;
;ͺͻͪͬͰͺͶͪΕͪΔͰͯ;ͭͬͪͯ͵ͭͪͼͽͻͪ;Β;i ̓ͻ;ͭͷͪ
ͼͽͻ
͆ͪͽͷͽͻͪͭ;ΒͰͳ͆ͪͷ͐ͷͼ͵ͳ͵Βͳ;͵ͪͲ;ΒͰͯͪt;ͽͰͻͳΒͳ;ͻΌͰͳͰͯͼͽͪͳͽͻͱͳͽͪͳ
ͳͲͺͪͰͰ ͺͫ;ͯͰ ͷͭͶͰ ͫͳ ͼͰ ͺͻͰͬͪͲͳΕͳ ͰͿͳ͵ͪͼͳͷ ;ͻͰΌͰΔͰͷ ̸Ͷͳ ͳͼͽͰ ͯ;ͫ͵ ;͵ͻͰΔͰͰ
ͽͰͯͰͳΒͰ
͵ΒͰͭͷͳͶͪΒ;ͫͭͪͽͼͽͬͳͷΕ; ͺͻͳͬͪͽͳͷͽͳͻͪͳΒͪͷͪ
ͼͷͪΔ;Β;ͪͼͰͲͪ ͬͪ͵ͬͰ
ͷͰͻͰi ͐ͷͼ͵ͳ
ͼͽͻ
͐ͷͼ͵ͳΒͰͳͲͻͰ͵ͪͼ;ͽͳ;ͺͻͫͶͰͷͪ͵ͻͺͻͪͽͳͬͪͳͯͰͶͭͳΒͪ
ͼͽͬͪͻͪͼͬͰͬͰΕ;ͰΒͰͯͪ͵ͼͽͳͰͳͲͬͰͼͼͽͳͼ;ͷΔ;;ͯͰͷ͵ͻͪͽͳΒ;͵Βͷ;ͺͻͪͬΓͪͫͳͲͳͼ̀ͪͺͪͯ
ͯͼ̾ͬͻͺͼ͵ͪ;ͳΒͪͳ̸͊̽
Β;ͬͰ͵ͳͼ;ͳͲͪͶͳͳͲ͵ͻͳͲͰ̀ͪͽͼͰͰͼͽͯͭͪΌͪͯͪͭͶͫͪ
Ͷͳͼͽͳ͵ͳͺͶͪͰͻͳΒͰͯͭͬͻͰ
ͪͯͻ;ͭͻͪͯͰ̀ͪͳͷΓͳͬΒͰͲͪͺͪͱͪΔͰ̸ͶͰ͵ͼͪͯͻͪ̽;ͭͳͪ
͵Βͳ
ͽͬͻͯͳͯͪ̀ͪͺͪͯͺͷΕ;͵ͽͻͶͰͿͳͪͼͳΒͼ͵ͭͼͳͼͽͰͷͪ;ͺͻͪͬΓͪͼͬͳͷͺͻͰͼͳͷͪ͵ΒͳͼͰ;ͼͬͰͽ;
ͯͬͳΒͪΒ;̀ͪͽͲͪͬͳͼͳͼͪͷͯ;ͼͺͰͪΒͰͯͺͶͪͻͰͭͶͫͪͶͳͲͪͳΒͰ̸͵;ͰͶͳͳͲͪͯͻͱͳ͵
ͽͻͶ;ͪͯͺͻͪͬͳͶͳͷͪͳͭͻͰ;ͺͻͳͬͻͰͯͳͳͺͭͽͬ;ͿͳͪͼͳΒͼ͵ΒͼͿͰͻͳ
ΒͪͼΒͰͯͪΕͰ̀ͪͺͪͯͳ
ͯͪΓͰͽͪͷͺͪͽͳͻͰͲͰͻͬ;ͼͬͰͽͼ͵;ͬͪͶ;ͽ;
ͪͺͽͼ;ͼͬͰͰ͵ͷͳΒͰͬͰͲͪͰͲͪͯͶͪͻ
Ϳͪ͵ͽͳ͵ͳΕͰ
ͳͽͪͬͼͬͰͽͻͪͯͳͽͳͳͼͺͲͻͳͼͪͽͳ̸͊̽
͈ͻͰͷͪͽͷͰ
ͯͪͪͼΒͰͻͰ͵ͻͳͲͳͿͳͪͼͳΒͼ͵ͭ͵ͪͺͳͽͪͶͪ;ͰͶͳͳͳͰͻͰͪͬͪͼͰͽͰͳ
͵ͳͷ ͳͲͷͰͪͷͪ ͆ͪͺͻͼͽ
ͽ ΒͰ ͵ͻͳͲͪ ͳͬͳͶͳͲͪͳΒͰ
ͷͪͽͰͻͳΒͪͶͳͼͽͳ͵Ͱ ͪͽͰͳͼͽͳ͵Ͱ ͵;Ͷͽ;ͻͰ
ͯͼͺ;ͽͪ̀ͪͺͪͯͪ͵ͪͶͳͫͰͻͪͶͳͲͷ;ͳͳͯͳͬͳͯ;ͪͶͳͲͷ;ͳͺͻͳͬͳͯ;ͼͶͫͯͰ
ͽΒͰͯͬͰͶͯ
ͬͳͫͶͳ͵ͪͽͽͪͶͳͽͪͻͳͲͷͪ
ͳͲͺͪͰͼͽͳͳͯͳ͵ͽͪͽ;ͻͰ͉ͰΒͰͪΒͿ;ͯͪͷͰͽͪͶͳΒΒ͵ͻͳͲͳ
͈ͻͰͷͪ ͽͷͰ
Ͱ͵ͷͼ͵ͪ͵ͻͳͲͪͳͺͻͫͶͰͷͳ͵ΒͰ̀ͪͺͪͯͯͱͳͬΓͪͬͪ;;ͺͻͪͬΓͪΔ;ͰͷͱͰͫͳͽͳ
ͽͰͳ͵ͳ͵ͬͪͻ
ͬͰΕͼ;ͽͳͼ͵ͳ͵Ͷͪͺͼ ̽;ͭͳ
ͼͽͻ–
͈͵;ͪΒ;ͬͪΔͪΒͰͯͺͶͪͻ
ͼͽͳͳͲͪͲͳͬͪͰͼͽͪͫͳͶͼͽ;ͼͬͰͽ;
ͪͰͭͰͷͳΒͪ̀ͪͺͪͯͪͺͼͽͪΒͰͼͬͰ;ͺͳͽͳΒͪ͊ͬͰ;ͼͬͰͷ;
ͯͪͪ
Δͪ ͳͽͰͶͰ͵ͽ;ͪͶͪ ͰͶͳͽͪ
Ͳͪͼͽ;ͺͪΒ;Εͳ ͻͪͲͶͳͳͽͰ ͼͽͪͬͬͰ ͺͬͯͷ ͼͬͰͽͼ͵Ͱ Ͱ͵ͷͼ͵Ͱ ͵ͻͳͲͰ
ͺͽͬͻΌ;ΒͰͻͰͳ̸ͽͻ;ͻͪ͑ͺͰͪ;Ͱͻͪt͊ͬͪ͵ͭͻͪͳ;ͼͬͭͻͳͲͽͪͯͱͳͬΓͪͬͪ͵ͪͭͻͪͳ;
ͼͬͰͽ͇ͪͬΒͰͰͳͲͫͰͱͪͳͶ;ͲͳΒͪ͵ͪ͵;ͳͽͰͶͰ͵ͽ;ͪͶͷ
ͽͪ͵ͳ;ͺͪͱͪΒͷͼͷͳͼͶ;
;͵ͷͰͼͰͪ
ͻͳͲͽ;ͼͺͪΒͪΒ;ͰͫͳͲͰͷΓ͇ͪͬͷͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͽͻͰͫͪͺͻͳͺͳͼͪͽͳͳΔͰͳ;ͯͪͪͼͼͬͪ
͵ͷͰͻͳͼͬΒͳͷͷͰͻͳͶͳͷͪ
͵Βͪͼ;;ͭͶͪͬͷͺͻͳͲͬΓͪ
ͪͽͪͼͰͷͻͪͷͺͻͳͬͳΕͳ– ͵ͪͳͪ
ͳΔͰͳ;ͯͪͼͬͪ͵;ͪͼͺͻΒͰ͵ͽ;ΒͰͼͬΒ;ͳͽͪͬ;ͳͫͳ;ͺͻͳͻͯ;i ͑ͺͰͪ;Ͱͻ
ͼͽͻ
420
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
͇ͳͭͶͰͯΒͰͯͪͰͷͪ ͽͪ͵ͷΕͭ;ͷͪ͵ΒͳtͪͻͫͳͷͽͪͺͳΕͰͷiͷͱͰͯͪͪΌͰͻͰͰΔͰͲͪ
ͳͲͶͪͲͪ͵ͳͲ͵ͻͳͲͰ͇ͽ;ͯͪͳͽͶͳ͵͵ͽͻͬͰͻͲͳ͵ΒͰͳͼ͵ͪͲ;Β;ͻͪͲͶͳͳͽͰͰͶͳͽͰ
͵ͪ͵ͭͶͫͪͶͳͲͪ
ͳΒͳ
ͽͪ͵ͳͪΒͬͳΒΒͼͬͰͽͼ͵ΒͰ͵ͷͼ͵Β͵ͻͳͲͳ
̸̸̸̸̸̸͉͈͇͇͉͊͊̓́͆͋̾̈́̾̓͋͌̈́͆̾̈́́͋́̾̓͆͊̓̓́̀ͅ
͊ͻͺͼ͵ͪͰͶͳͽͪ;ͺͼͶͰͯΔͳͰͽͬͻͽͬͰ͵ͪͳΒͰͪͪΒͫΓͳͪͳͽ;ͷͪͳͶͪͼͬͰͽ͵ͼͰͫͰ
ͺͪ
ͼͪͷͳͷͽͳͷ
;ͷͰͼͽͯͪͺͷͭͰͼͻͺͼ͵ͷͯͻ;ͽͬ;ͯͪͪΌͰͺͻͪͬͳͺ;ͽ
ͺ͵ͪͲͪͶͼͰͯͪΒͰͰͼͽͭͻͰ
ͳͶͪ͋ͼͰͺͻͰͼͬͰͭͪͯͼͳͪͺͶͳͽͳ͵;ͰͶͳͽ;͵ΒͪΒͰͪ͵ͺ̹ͪͯͪͰͻͶͳͼ͵ͭͲͳͯͪ
Ͳͪ
ͬͻͰͷͰ;ͳͺͶͪͻͭͼͬͰͽͪͺ͵;ͪͬͪͶͪͯͪͬͯͳͼͬΒ;ͺͶͳͽͳ͵;͆ͳͼ;ͻͪͲ;ͷͰͶͳͯͪͼͰͬͻͰͷͰͺͻ
ͷͰͳͶ
͵ͪͽͳͯͪͪͼͰͻͪͲ;ͷͰΒ;ͯͪͺͼͶͰ;ͼͺ͉ͪ;ͼͳΒͰͳ̓ͳͰͼͬͰͽͬͳͰͳΒͰΒͰͯͺͶͪ
ͻͪͳͯͪΒͰͪͪͻͪͺͶͳͽͳ͵ͪͺͻͰͷͪ͵ΒΒt̾͌ͰͷͪͪͶͽͰͻͪͽͳͬ;i͋ͪ͵ͬͪͺͰͻͰͺͳΒͪͻͪΌͪͬͰ
ͭͻͰ͵Ͱ
ͪͪΒͬͰΕͪΒͰ ; ͼͽͻͪͽͰͭͳΒͳ͵Βͪͪͼͳ ͬͳͰ ͽͰͽͰͰͭ͵ͻͳͼͽͳt̽ͪͪͼ
ͺͼͶͰͰͽͬͻͽ
ͬͰ͵ͪͽͻͪͲͳͳΒͰͺͯͯͳͻͳͭͰͽͼ͵ͷ ͺͪͶͳͷ̀ͪͺͪͯͪ ͳͭͪͱͰΔͪͪͻͯͪ ͯͼͽͻͪͰ;ͳͽͳͽͰΓͪ
ͪͳΒͰ ͵ͷͺͻͪͯͻͼ͵Ͱ ͰͶͳͽͰ
͊ͻͫͳΒͪ ͷͱͰ ͯͪ ͵ͼͽͪͽ;ΒͰ ͼͬΒͰ ͰͺͻͰ͵ͳͯ ͺͪͯͪΔͰ ; ͼͬͳͷ
ͫͶͪͼͽͳͷͪi ͉ͰΓͳΕ
ͼͽͻ
͋ͻͪͼͪͳͪͶͰͰͶͳͽͰͼͽͬͪͻ;Β;ͼͬΒͰͳΓͰͬͰͻͪͼͽͪ;ΕͳͪͳͪͶͰͰ͵ͷͳΒͰͳ͵;Ͷͽ;
ͻͰt͢ͳͬͬͻͰͯͼͳͳ͵;Ͷͽ;ͻͳͳͷͺͰͻͳΒͪͶͳͲͪͷͳͼͬΒͰͬͻͼͳͻͪͼͳͲͪͷ;ͯͪͻͪͼ;ͳͯͰͶ͵ͪ
ͺͰͼͳͪ͵ΒͷͼͰͫͰͲͫͰΌ;ΒͰͼͳͼͽͰͷͰ͵ͷͼ͵ͰͯͷͳͪͳΒͰ̸͵ͳͽͰͶͰ͵ͽ;ͪͶͳͳͳͼ;;ͼͽͪΔ;
ͯͪͼͰͼ;ͺͻͽͼͽͪͬͰͽΒͰ͵ͷͼ͵ΒͷΕΒͭͻ;ͺͳ
ͳͷͪ͵ͪͻͷͭ;ͳͷͻͪΒ;Δͳͬ;ͳͯͰͶͭͳΒ;ͳ
ͰͶ͵;ͺͳͼͳͼͽͰͷͷͪͳͺ;ͶͪͳΒͰͳͳͼ͵ͻͳΕͪͬͪΔͪͯͪͻͪͲ;ͷͰΒ;ͳͫΒͪͼͰͳͼͬΒͳͷͰͺͻͳͶͪͭ
ΌͰͳͷͼ;ͪͻͯͳͳͷͪi ̸ͽͳΕ
ͼͽͻ
͈ͻͳͺͪͯͳͳͼͻͺͼ͵Ͱ ͰͶͳͽͰ Ͱͼͽ ͺͻͳͫͰͭͪͬͪΒ;
ͺͽ;ͱͫͪͷͪ ͼͺͼͽͬͰͭ ͪͻͯͪ Ͳͪ ͲͪͼͽͪͶͼͽ
ͽͻͪͯͳͳͪͶͳͲͪͷ
ͪͳͪͶͳͲͪͷ
Ͱͻͪͯ ͳͽͯ
͌ͺͻͪͬ͵ͷͺͻͪͯͻͼ͵ͪͰͶͳͽͪ͵Βͪ;ͱͳͬͪͺͻͳͬͳͶͰͭͳΒͰͳͲͼͳͽͪ͵ͬͰͼͽͪͬͬͰ͇ͪͼͰͶͰͳ;ͳͼ
ͽͻͪͼͽͬ;
ͯͷͪͻͪ;ͷͯͰͼ͵ͳͷͯͷͪͻͪͶͳͽͳͷͪ
ͪ;ͳͼͽͬͻͰͷͰ͵ͳΔͳͼͺͼͽͬͰͳͪͻͯ
̀ͪͳͷΓͳͬΒͰͳͷͳΓͰΔͰ̀ͪͭͻ͵Ͱ̻Ͷ;ͫͬͳΕ
͵Βͪ;͵ͪͲ;ΒͰͯͪͼͰ͵ͯͪͼͰͼͽͷͰͪΒ;ͺΒͪͷ
ͳͽͰͶͰ͵ͽ;ͪͶͪ ͳ ͺͼͰ;ͯͳͽͰͶͰ͵ͽ;ͪͶͪ ́ͽͰͶͰ͵ͽ;ͪͶͪ ;ͬͰ͵ ͼͶͫͯ; ͳ ͪ;ͽͷͳΒ; Ͷͳͼͽͳ
ͳͼͽͳͰ;ͺͻͬͳͺͶ͇ͪͰΕͰͺͻͳͬͪͽͳͽͳͪ;ͽͻͳͽͰͽ͵ΒͳͰͷͪͺ͵ͻͳΕͰ;ͲͪΔ;
ΒͰͻ;Ͳͳͽ;ͳͳΒ;
ͳͲͪΔͰ
ͳͷͪͳͬͯͳΓ;;ͼͪͬͰͼͽͳ͇;ͬͰ͵ͽͳͽͳͼͶͫͯ;
ͻͪͫͪͻΒͰͳͼͪͷͼͬΒͪ
Ͱͺͻͳͬͪͽͪ
;ͪͺͻͰͯ ͲͪͯͪͽͰ ͽͰͷͰ
ͬͰΕ ͳ ͼͪͷ ͺͼͽͪͬΓͪ ̻Ͷ;ͫͬͳΕ
ͼͽͻ
͊ͻͺͼ͵ͪ ͳͽͰͶͰ͵ͽ;ͪͶͪ
ͰͶͳͽͪtͭͰͰͻͪͶͳͯͰ͵Ͷͪͻͳͼͪ– ͰΕͰͯͪͫ;ͯͰͼͻͺͼ͵͇ͪͪ
;ͼͽͬͪͻͳ
͵ͪͯͭͯͭͬͻͳͰͷͱͰͯͪ
ͳͲͭͬͻͳͺͻͳͯͰͬͼͻͺͼ͵ͳͳͰͷͱͰͳͽͪͯͪͳͲͭͬͻͳͫͰͲͪ;ͽͬͳͳͲͷͪi ̹ͻͯͪͻ
ͼͽͻ
̾͵ͷͼ͵ͪ ͰͶͳͽͪ ;͊ͻͫͳΒͳͰ ͺͻͳͷͰΕ;ΒͰ͵ͽͻͪͼͽͰͳͲͼͬͰͽͪ͵Βͳ ͼͰ ͺͻͰͼͶͳ͵ͪͬͪΒ;ͪΔ;
͆ͪͳͷͰ
ͺͼͽΒͳͷͪͶͳͫͻΒͫͭͪͽͳΓ;ͯͳͳͳ͵Βͳͼ;ͲͪͺͼͶͰͳ
ͪͶͳͱͳͬͰͪͰͭͲͳͼͽͰͳΒͪͶͷ
ͷͳͳͷ;ͷ;͆ͳΒͰͫΓͰͼͽͪΔͰͳ͵ͯͲͪͺͼͶͰͳ;ΒͪͬͷͼͰ͵ͽͻ;͆ͰͲͪͺͼͶͰͳͼͰͼͪͷͻͰͽͻͳ
͵ͳͺͷͳΔ;
͇ͳͭͶͰͯͼͰͼͻͺͼ͵ͪͳͽͰͶͰ͵ͽ;ͪͶͪͰͶͳͽͪͼͺͻͪͬͷͷͱͰͪͲͬͪͽͳt͵ͶͳΒͰͽͰͶͳͼͽͳ͵ͷͳͶͳ
͵ͶͳΒͪͶͷͳͽͰͶͳͭͰͳΒͷi ̹ͻͯͪͻ
ͼͽͻ
͇ͬͺ͵ͪͲ;ΒͰͯͪΒͰͳ͊ͻͫͳΒͪͲͰͷΓͪtͪͺͼͶ;
ͽͭ͵ͪͺͳͽͪͶͳͲͷͪi
;͵ΒͰͷΒͰtͪͷͰͽ;ͽͪͯͰͺͶͳͽͳͲͪͳΒͪͰ͵ͷͳΒͰ͵ͪͪͶͳΒͰͰ͵ͷͳͲͪͳΒͰ
421
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͶͳͽͳ͵Ͱ
͵ͪͼͳͻͬͽͰͳ͵ͪͯͷͳͳͼͽͻͪͽͳͬ;ͺͻͪͬΓͪΔͰͼͳΒͪͶͷͼͿͰͻͷ͌ͽͷͼͷͰͻ;
ͼͰͼͺͻͬͯͰͳͷͰͻͰͯͰͺͶͳͽͳͲͪͳΒͰͯͻ;ͽͬͪͳͼͽͬͪͻͪΔͰͷͳͳͷͪͶͰͯͻͱͪͬͰ
ͪͪͼͳΓͰ͵ͪͺͳͽͪ
ͶͳͲͷͪΒͰͰ͵ͷͼ͵ͪͼͳΓͰͪͷͰͽ;ͽͫͪ͵ͪͻͼ͵ͳͷ͵ͪͷͪͽͪͷͪͳΒͪͬͳͷͯ;ͭͷ
͵ΒͰ;ͫͳΒͪͯͻ;ͭͪ
ͳΒͰ ͯ ͻ;ͱΒͪi ͊ͽͪ͵ͬͳΕ-͈ͰΒͪͬͳΕ
ͼͽͻ
͏ͳΓ ͵ͻͺͻͪͽͳͬͭ ͵ͪͺͳͽͪͶͪ ΒͰͼͽͰ ͯͪ
ͫͶͳ͵;ΒͰͺͻͿͳͽͪͫͳͶ;ͬͶͪͼͽ͵ΒͪΕͰ;ͳͳͽͳͯͪͯͻͱͪͬͪͿ;͵ͳͳͰͽͪ͵ͽΕͰͼͪͷͪͬͶͪͼͽ
ͫͳͽͳͺͻͳͬͪͽͳͲͬͪͪͺͻͰͶͪͼ͵ͷΒͪͬͭͬͶͪͼͳͽͬͪ;ͺͻͳͬͪͽͰͻ;͵Ͱ
ͺͻͪΕͰͳͷͯ;ͱͳ͵ͷͰ͵ͼ
ͺͶͲͳΒͷ
ͽͼͽͬͪͻͪͭͻͷͪΒͪͲͳͲͷͰΌ;ͫͭͪͽͳͳͼͳͻͷͪͳ ̓ͶͪΒ
ͼͽͻ–
͉ͰͶͪ
ͳΒͪ ͭͼͺͯͪͻ–ͼͶ;ͭͪ
ͯͼ ͵ͪͺͳͽͪͶͳͼͽͪ–ͻͪͯͳ͵ ͵ͪ Ϳ;͵ͳͪͶͪ ͺͪͻͪͯͳͭͷͪ ͶͳͫͰͻͪͶͭ
͵ͪͺͳͽͪͶͳͲͷͪ
;͊ͻͫͳΒͳΒͰͺͯͳͭ;ͽͪͪͳͬͼͬͰͽͳΔͰ̾Ͷͳͽ;ͰͳͽͰͻͰͼ;ΒͰͺͻͫͶͰͷͬͳͻͽ;ͰͶͰ
ͼͽͬͪͻͼͽͳ
ͽ;ΌͰΔͪͬͰ͵ͪ
ͭͻͷͳͼͳΒͪͶͳͻͪͲͶͳ͵͇ͪͪͫͻͪͳ͵ͰͺͽͭͶͫͪͶͳͲͬͪͭ
ͺͽͻͪͪͳͪͅͻ͵;ͲͰͬͭΒͰͯͯͳͷͰͲͳͪͶͭͬͰ͵ͪ͌ͻͪΓͪͷͪ͵ͻͺͻͪͽͳͬͰͷͻͰͱͰͬͶͪͯͪ
ͬͳͰͭͶͫͪͶͭ͵ͪͺͳͽͪͶͪͼͬͰͼͰͬͳͰͻͰͺͻͯ;͵;ΒͰͽͽͪͶͳͽͪͻͪ͵;Ͷͽ;ͻͪ /BVTCBVNN
ͼͽͻ
͇Ͱ͵ͳͬͪΔͪͯͽͪ͵ͬͰͰͶͳͽͰͯͪͪΌͰͯͰͶͽͬͻͪͳͲͶͪͲͳͲͰ͵ͷͼ͵Ͱ͵ͻͳͲͰͼ;
ͳͺͪ͵
ͺͻͰͽͰͻͪͪ
̀ͪͽͳΒͰͫͰͲͼͷͳͼͶͪͺͳͽͪΔͰ́ͷͪͶͳͰͶͳͽͰ;͊ͻͫͳΒͳ ̽ͰͰ͵ͷͼ͵ͰͰͶͳͽͰ͵Βͪ͵ͻͳͽͳ͵ͳͼͪͭͶͰ
ͯͪͬͪͰ͵ͷͼ͵;ͳͺͶͳͽͳ͵;ͼͽͬͪͻͼͽΒͰͷͪͻͭͳͪͶͳͲͬͪͳͽͰ͵ͪͶͪͲͳͷͭ;ΕͼͽͯͪͳͲͰͼͰ
ͼͬΒͰͷͳΓͰΔͰ;ͻͰͶͰͬͪͽͳͷͪͼͺͳͼͳͷ͉ͪͪͲͶͲͳͲͪͽΒͰͽͽͪ͵ͲͪͼͶ;ͱ;Β;ͺͼͰͫͳͼͽͻͪ
ͱͳͬͪΔͰ
̸̸̀̓͌͐̓͡
͌ͭͶͫͪͶͳͲͬͪͷͼͬͰͽ;
;͵ΒͰͷͼͰͼ;͵ͫΓͪͬͪΒ;ͻͪͲͶͳͳͽͳͳͽͰͻͰͼͳͳͰͼͽͪͷͰΕͰͬΓͪ
ΒͪͰͭ
ͬͰͶͳ͵ͪΒͰ ͯͭͬͻͼͽ ͰͶͳͽͰ̀ͪ ͬͻͰͷͰ Ͱ͵ͷͼ͵Ͱ͵ͻͳͲͰͪͭͪͱͬͪΔͰ ͰͶͳͽͰͺͯͻͪͲ;ͷͰͬͪ
ͳͲͪͶͪͱͰΔͰͷͰͽͯͶ͵ͳͺ;ͽͰͬͪ͵ΒͳΕͰͷͭ;ΕͳͽͳͯͪͼͰͼͷͪΔͳͰΒͰͯͪ͵ͼͽͳͪΌͰͯͻͱͳͬ
ͳͲͶͪͲͪ͵ͳͲ͵ͻͳͲͰ͊ͬͰͯ͵ͽͰͫ;ͯͰͽͪ͵
͵ͻͳͲͪΕͰͼͰ;ͼͬͰ͵ͻͪΕͳͷͳ͵Ͷ;ͼͳͷͪ ͺͪͬΓͪͽͳ̾Ͷͳͽͪ
ͫͳͷͻͪͶͪͯͪͳͷͪ;ͬͳͯ;ͯͪΒͰͲͪͪͻͪͳ͵ͻ;ͭͪͼͽͪ͵ͪͺͻͯ;͵ͽ;ͺͻͪͬΓͪΔͪͫͳͲͳͼͪͯͰͷ͵ͻͪͽͳ
Βͷ͈ͻͫͶͰͷ͵ͬͪͶͳͿͳ͵ͬͪͰͰͶͳͽͰͪͽͻͪͭ;ΒͰͅͳͰͶͼͬͭͳͼͳͼͽͳͻͪΔͪͪͻͭͪͳͲͪͳΒͳ ͵Βͪ
ͼͰͼͬͯͳͪͷͪΔͳ;͵Βͪͻ;͵ͬͯͳͳͬͰΕͳ;͵ΒͷͼͰͻ;͵ͬͯͳ͌ͽͷ͵ͽͰ͵ͼͽ;̹Ͱͻ͵ͬͪ͵Ͱͪͽ
ͪ͵ͬͪͶͳͿͳ͵ͬͪΒͰͶͳͽͳͳͷͪͼͷͳͼͶͪ͌Ͱͫ;ͲͯͪΒ͵ͪͺͳͽͪͶͳͼͽͳ͵ΒͰ͵ͷͳΒͳͼͷͪΔͳͬͪͶͪͼ;
ͼͰͯͰͷ͵ͻͪͽͼ͵ͪ Ͱ͵ͳͬͪΔͪ
ͺͪΒͰ
ͺ͵ͪͲ;ΒͰ ͼͰ
ͺͻͳͻͳͽͰͽͪͲͪͯͪͽͪ͵ ͰͶͳͽͰͯͪͳͲͪΌͰͪͳͰͲͪ
ͫ;ͲͯͪͬͪΔͰ ͻͪͲͫͻ;ͰͰ ͵ͻͺͻͪͽͳͬͰ ͷΕͳ ͎ͻ͵ͪΒͷͰͻͬ Ͳͪ͵Γ;ͪ͵ ͯͪ ͼͰ ͯͪͪͼ ͯͻ;ͽͬͰͪ
ͬͶͪͼͽͬͳͰͰͭͳ͵ͪͯͪͺͼͻͰͯ;ΒͰͬͶͪΕ;ͪͯͼͽͬͪͻͳͷͪͯͫͳΒͪͺ;ͲͪͰΔͰ
ΒͰͻͭͶͫͪͶͳͲͬͪ
ͺͽͻͪ͵ͯͻ;ͽͬͽͺͽͬͻΌ;ΒͰ̀ͪͯͪͽͪ͵ΒͰͰͶͳͽͰͯͪͳͲͪΌͰͳͲͶͪͲͳͲͽͭͪ
̾Ͷͳͽͪ;ͷͪͶͳͷͲͰͷΓͪͷͪͺͺ;ͽ͊ͻͫͳΒͰͽͻͰͫͪͶͫͳ ͯͪ͵Ͱͺͽ;ͪͶͳͲ;ΒͰͼͽͻͪͽͰͭͳΒ;͵ΒͷΕͰͼͰ
ͪΒͫΓͰͯͫͻͪͳͽͳͪͳͪͶͳͳͽͰͻͰͼͳ͋ͺͯͻͪͲ;ͷͰͬͪͼͺͻͰͪͬͪΔͰͯͪͼͰͯͻͱͪͬͳͼ;ͬͰͻͰ
ͳͽͰͽ ͺͻͰͽͬͻͳ ; ͫͰͲͶͳͳͺͯͼͳͼͽͰͷ͵Βͳͷ ͼͰ ;ͺͻͪͬΓͪ ͼͺΓͪ ͆ͪ ͼͬͰͽͼ͵; Ͱ͵ͷͼ͵; ͵ͻͳͲ;
ͳͼͽͳͽ;ͳͪͶͳͯͭͬͻ̾ͬͻͺͼ͵Ͱ;ͳΒͰΒͰ ͬͳͰͫͳͲͪͼͬͪͪͼͽͻͪ;ͰͶͳͽͪͲͪͼͬΒͰͺͻͳͬͳ
ͶͰͭͳΒͰͰͭͪͼͽͬͪͻΒͺͻͳͺͪͯͼͽͳ̾ͬͻͺͳͅͰΌ;ͽͳͷ
ͺͼͽΒͳͳͯͰͼͬͰͽͼ͵ͰͰͶͳͽͰ͵Βͪ;͵ͪͲ;ΒͰ
ͪͺͭ;ͫͼͽͼͶͪͫΓͰΔͪͪͳΒͪ
ͺͻͯͳͪ
ͻͰͶͳͭͳΒͪ͵ͪͼͶͳͯͪͻͳͼͽͻ;͵ͽ;ͻͪ
ͲͪͽͳͷͪͰͼͰͶͰ
͵ͽͳͬ ͺͻͳͬͪͽͪΔͰ ͪͭͶͼͪ͵ͼͼ͵ͳ ͬͻͰͯͼͽͳ ̓ͻͳͽͳ͵;Β; ͼͰ ͭͷͳͶͪΔͰ ͳ ͷΕ ͺͻͳͬͪͽͳ
422
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
ͽͳͻͪͳΒͪͳͺͻͯ;ͫΓͳͬͪΔͰͰΒͰͯͪ͵ͼͽͳ̽ͰͰͶͳͽͰͺͻͳͷͰΕ;ΒͰͯͪͰ͵ͷͼ͵ͪ͵ͻͳͲͪͳΒͰͽͰͳ
͵ͳ͵ͬͪͻ,͵ͪ͵ΒͰ̀ͪͺͪͯͯͱͳͬΓͪͬͪ
ͬͰΕͼ;ͽͳͼ͵ͳͭͶͫͪͶͳͺͻͫͶͰͷͪͼͽͪͳͲͫͭΒͰͯͺͶͪͻͰ
ͭͶͫͪͶͳͲͪͳΒͰ̀ͪͯͪͽͪ͵͵ͻͳͽͳ͵ͰͰͶͳͽͰΒͰͼͽͰͯͪͻͪͲͫͶͳͳͬͻͰͯͼͳͳ͵;Ͷͽ;ͻͳͳͷͺͰͻͳΒͪͶͳ
Ͳͪͷ͵ΒͳͳͷͪͲͪͳΓͼͪͷΒͰͯͯͪͫͰͲͫͰͯͳͰ͵ͷͼ͵;ͯͷͳͪͳΒ;
̸̸͉͉̈́́͋̾͋͌
423
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽;ͭͳ
̸
̻ͶͫͪͶͳͲͪͷΕͰͺͻΕͳ͵ͪ͵ͷ;ͳͲͪͷ
;͊̾ͻͳΕ ;ͻ
̻ͶͫͪͶͪͯͰͼͽͪͫͳͶͳͲͪͳ
Βͪ ͼͽͻ–
̹Ͱͭͻ͈̻ͪͯ́ͰͺͶͳͽͳ͵ͪͺͻͰͼͯ
̀ͪ͵ͪͻͳΒͪ
͍
̹;ͯ;ΕͼͽͼͶͫͯͰͰͶͳͫͰͻͪͶͪͯͰͷ͵ͻͪͽͳΒͪ͵ͯ͵;ΕͰͳ;ͼͬͰͽ;̹Ͱͭͻͪͯ
̻̽ͪͻͪͿ
̓ͪͻͪ-ͅ;ͻͲͪ
͊
ͪͅͳͺ;ͶͪͳΒͪͼͬͰΕ;̹Ͱͭͻͪͯ͆ͳ͵Ͷ͈ͪͪͳΕ
̓ͶͪΒͰ-͎ͪͻͽͶͪͭͰ
ͅ
̻ͶͫͪͶͳͲͪͷΕͰͺͻΕͳ͵ͪ͵ͷ;ͳͲͪͷ
;͊̾ͻͳΕ ;ͻ
̻ͶͫͪͶͪͯͰͼ
ͽͪͫͳͶͳͲͪͳΒͪ ͼͽͻ–
̹Ͱͭͻ͈̻ͪͯ́ͰͺͶͳͽͳ͵ͪͺͻͰͼͯ
̓ͻͪ;
̓
͈ͼͽͯͰͷ͵ͻͪͽͳΒ̹ͪͰͭͻͪͯ̓ͪͻͺͼ
̓ͻ;ͭͷͪ
͈
͇͵ͪΒͽͰͬ;ͯͰͺͻͰͼͳΒ;͇ͯͷͪ ̹Ͱͭͻͪͯ́ͽͰͻ͵ͷͰͻ
̓;ͶͳͰ͵
̸̺̓;ͶͳͰ͵
̸̺
͇ͫͬͶͰͳͰΈͶͳͽΆ– ͬͪͱͪΊͲͪͯͪͪͻͼͼͳʹͼ͵ͭ
ͫ΄Ͱͼͽͬͪ̿;ͻͪͶ̻;ͷͪͳͽͪͻΆͰͪ;͵ͳ̺Ͱͼͽͳ͵͍ͳͪͼͬͭ;ͳͬͰͻͼͳͽͰͽͪ
–
̈́ͷͺͪͻ
ͅ
̽; ͼͪͷͺͻͳͪΔͪ ͺͻͳͶͭ ͵ͻͳͽͳͳ ͼͻͺͼ͵Ͱ ͵;Ͷͽ;ͻͰ ͺͶͳͽͳ͵Ͱ ͌ ͼͰͳ
ͽ;Όͳͼ͵ͰͬͶͪͼͽͳ̹Ͱͭͻͪͯ̾ͬͻ-͚;ͽͳ
ͬͅ
̺͈
̽ͰͭͻͪͯͪͳΊΈͶͳͽͺͻͫͶͰͷͪͪͪͶͳͲͪ̽ͼͽ;ͺͪIUUQTDKPVSOBMSVBSUJDMFT
issn_1997-292X_2014_12-@QEG<ͺͻͳͼͽ;ͺΓͰ>
͈ͪͪͻͳ
̸͊
͆ͪͻͯͫͰͲΈͶͳͽΆͷͰͱͯ;ͽͪΊͳͰͷͳͪͯͰͱͯʹ. ̽ͼͽ;ͺͪ
IUUQXXXEPMJUOFUBVUIPSFCPPLQBOBSJO@BMFLTBOES@TFSHFFWJDIOBSPE@CF[@FMJUZJ@NFK
EV@PUDIBZBOJFN@J@OBEFKEPZ<ͺͻͳͼͽ;ͺΓͰ>
͈Ͱ;ΒͶͳΕ
ͅ
̻ͶͫͪͶͳͲͪͳΒͪͯͬͪͶͳ͵ͪͼͬͰͽ̹ͪͰͭͻ̻ͪͯ;ͽͰͫͰͻͭͬͪͭͪͶͪ͵ͼͳΒͪ
͉ͰΒͰͻͽ
̾
͠ͰͯͳͻͰͰΔͰ– ͽͺͳͼͯ;ͭͬͪ
;͊̾ͻͳΕ ;ͻ
̻ͶͫͪͶͪͯͰͼͽͪͫͳͶͳͲͪͳΒͪ ͼͽͻ
69–
̹Ͱͭͻ͈̻ͪͯ́ͰͺͶͳͽͳ͵ͪͺͻͰͼͯ
͉ͰΓͳΕ
͊
͉ͪͲͷͪΌͳΒͪͬͪΔͰtͶͰͫͰͼ͵ͪͼͽͳi͇;ͶͲͳ͵ͷͺͻͪͯͻͪ;ͼͻͺͼ͵Βͳͳͼͽ
Ͱͬͻͺͼ͵ΒͽͻͪͲͳͳΒͳ̈́ͰͽͺͳͼͪͅͽͳͰͼͻͺͼ͵Ͱ
–
–130.
͊ͪͶͫ;ͳ
̸
̻ͶͫͪͶͪͺͻͳͬͪͽͪͼͽͻ;͵ͽ;ͻͪͷΕͳ
;͊̾ͻͳΕ ;ͻ
̻ͶͫͪͶͪͯͰͼͽͪͫͳͶͳͲͪ
ͳΒͪ ͼͽͻ–
̹Ͱͭͻ͈̻ͪͯ́ͰͺͶͳͽͳ͵ͪͺͻͰͼͯ
͊ͽͪ͵ͬͳΕ͈ͰΒͪͬͳΕ
̺
̽Ͱͷ͵ͻͪͽͼ͵ͪͳͯͰͶ͵ͪͺͻͺͪͭͪͯͪ;ͼͶ;ͱͫͳ͵ͪͺͳͽͪͶͪ͊ͻͺ
ͼ͵ͪͺͶͳͽͳ͵ͪͷͳͼͪ,
–28.
͊ͽͳͭͶͳ
ͦ
͊Ͷͫͯͪͺ̸ͪͯͷͰͻͳ͵ͪ
ͼͶͫͯͪͽͻͱͳͽͪͳͼͶͷͼͬͰͽͼ͵ͰͺͻͳͬͻͰͯͰ͆ͬͳ
̸͊ͪͯ͵ͪͯͰͷͼ͵ͪ͵Δͳͭͪ
͊ͽͳͭͶͳ
ͦ
̺ͰͶͳ͵ͪͺͯͰͶͪͯͻ;ͽͬͪͰΒͰͯͪ͵ͼͽͳͳͽͪͯͪͻͪͯͳͷͼͪΔͳͷͪ͆ͬͳ͊ͪͯ
̸͵ͪͯͰͷͼ͵ͪ͵Δͳͭͪ
͊ͽͳͭͶͳ
ͦ
̾ͬͻ̓ͪ͵ͲͪΒͰͯͳ͵ͪͬͪͶ;ͽͪ;ͭͻͱͪͬͪͫ;ͯ;Εͼͽ̾ͬͻͺͰ͆ͬͳ̸͊ͪͯ͵ͪ
ͯͰͷͼ͵ͪ͵Δͳͭͪ
͊ͽΒͳΓ͵ͬͳΕ
̀
̻ͻͪΌͪͳͳͶͳͺͯͪͳͳ ̹Ͱͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵Ͱ
424
͇̓͊͋́ͣ
͇̓͊͋́ͣ͌ͶͭͪͰͶͳͽͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͼͬͰͽͼ͵ͰͰ͵ͷͼ͵Ͱ͵ͻͳͲͰ
͍ͶͳͬͫΒͰͻͭ
̹
͑ͽͪͼͬͰͷͭ;ͯͻ;ͽͬͰͰͪ;͵ͰͻͪͲͶͲͳͰ;ͼͺͰͪͳͼͽͻͪͽͰͭͳΒͪͲͪͫ;ͯ;Ε
ͼͽ̹Ͱͭͻͪͯ͊Ͷ;ͱͫͰͳͭͶͪͼͳ͵
͎ͪΒͯͰͭͰͻ
ͅ
͑ͰͶͳͭͬͪͻͪͼͺͻͪͬͪͫͳͬͼͽͬ;ͬͰ͵ͬͰͼͶͫͯͰ
;͍̺͑͠ͰͶͳͭͳ
͎ͪͅΒͯͰͭͰͻ͉ͪͼͺͻͪͬͰͼͶͫͯͳ ͼͽͻ–
̹Ͱͭͻͪͯ̽ͰͻͰͽͪ
͎Ϳͫͪ;Ͱͻ
͎
͆ͪͻ;Ͱͪͳͼͽͳͪ–͵;ͺΓͰͪͺͻͪͬͯͪ̓ͶͳΒͪͶͳͲͪͷ̾ͬͻͺͼ͵Ͱ;ͳΒͰ ̹Ͱ
ͭͻͪͯͪ͠ͼͰ
͏ͬͰͽͳΕͪͳ
͆
͉Ͱ͵ͬͳΒͰͷͻͰͬͶ;ͳΒͳ ̾ͼͰΒͳ–
̹Ͱͭͻͪͯ͊Ͷ;ͱͫͰͳͭͶͪͼͳ͵
͐ͷͼ͵ͳ
͆
͊ͬͳͳͪͯͪΔͪ ̹Ͱͭͻ̺ͪͯ;Ͷ͵ͪ
͑ͺͰͪ;Ͱͻ
̸
͈ͪͻͰͻͭͪͳͺͪͻͪͶͳͺͷͰ̹ͪͰͭͻͪͯ̽ͰͻͰͽͪ
"-&,4"/%"37,045*ſ
7-"%*.*37,045*ſ
5)&30-&0'5)&&-*5&*/5)&$0/%*5*0/40'(-0#"-*;"5*0/
"/%5)&803-%&$0/0.*$$3*4*4
SUMMARY
The authors deal with the problem of intellectual elites, its complexity and therefore the disagreements
that accompany it. The new construct of the powerlessness of the elite in modern times corresponds, in fact, to
their marginalization, leaning on TukidJEhTNBYJN5IFTUSPOHEPXIBUUIFZDBOBOEUIFXFBLTVGGFSXIBUUIFZ
NVTU5IFBVUIPSTͰxplore the causes for the appearance of the apologists of the authorities of any kind.
From this relationship a part of the so-called new intellectual elite is committed to blending into the
European identity. Based on this pattern there is a polarization of those who do not want to accept such a
situation when faced with the impending denial of national identity and those who transfer the concept of
economic domination to identity. The authors break up this kind of fixation and correlate it with the
responsibility of intellectuals which should not be relativized due to privileges and benefits. They explore the
possibilities of the intellectual elite to distance itself from the ideology in times of crisis and to seek solutions
to both economic problems and the suppression of individual and national identity. The authors look for an
BOTXFSUPUIFRVFTUJPOXIFUIFSUIFSFJTBOFMJUFJO4FSCJB 5IFZQPJOUUPUIFEJTDSFQBODy between the norma-
tive and the functional elite and the growing segmentation on local and regional level as some kind of unjus-
tified counterpoint to European communion. They explore whether there is a way to achieve political, cultu-
ral and social development outside the Anglo-Saxon pattern, whether the connection between the politics
and intellectual elite is focused on the spreading of freedom or the strengthening of corporate over social.
They particularly investigated the relationship of the intellectual elite to the contemporary world economic
crisis. The authors are interested to know how much a today's intellectual rises above the partial knowledge
of his own profession and engages in global issues of controversy, often manipulation, which undermines
the credibility of intellectuals who are guided solely by the truth.
,&:803%4 elite, globalism, identity, crisis, integration.
̸̸̸̹͉͉͇͉́͊̾̓̓͑͏ 1
͌ͳͬͰͻͲͳͽͰͽ;́ͼͽͷ͊ͪͻͪΒͰͬ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͈ͪͶͰ (͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͺͼ͵ͪ– ̹ͳ͎
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̸͈͉̺͎͇͍͆̾̓́͊̾̓͋́̽͌͑͋̾͆́̓͆̈́́̓͋͌
͈͇͇͇̹͇͎͉͊͋̽̾͋͆͊̓͊͆́́̾͠͠͏̻͇̺̾́͆́
̸̸͊̿̾͋̓ ͌ͬͷͻͪͯ;ͪͪͶͳͲͳͻͪΕͰͼͰͰ͵ͰͼͬͰͬͻͼͽͰͳͪͼͺͰ͵ͽͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪ;
ͺͼͽͯͰΒͽͼ͵Β̹ͼͳͳ͎ͰͻͰͭͬͳͳ̽;ͭͪͺͻͪ͵ͼͪͳͳͼͽͻͳΒͪ͵ͿͶͳ͵ͪͽͪͪͬͷͺͯͻ;Β;ͲͪͽͰͬͪΒ;
ͯͪͼͰͻͪͲͷͽͻͰͻͪͲͶͳͳͽͳ;ͽͳͪΒͳ͵ΒͳͯͬͯͰͯ͵ͿͶͳ͵ͪͽͪͼͳΒͪͶͳ
ͪͳͪͶͳ
ͻͰͶͳͭͳΒͼ͵ͳ
ͺͶͳͽͳ͵ͳͳͰ͵ͷͼ͵ͳ͋ͪ͵ΌͰ
ͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͽͳΕͰͼͰͽ;ͷͪͳͽͳ;͵ͽͰ͵ͼͽ;ͼͽͪͶͰ͵ͻͳͲͰ
͵Βͪ͵ͪͻͪ͵ͽͰͻͳͰͯͻ;ͽͬͰͰͯͼͰ;̹ͳ͎̽ͷͳͪͽͪͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͽΒͰͷͰΌ;ͪͳͪͶͳ
ͳ
ͼͰͺͻͰͺͲͪΒͰ;ͽͻͳͬͳͯͪ͵ͿͶͳ͵ͽͻͪͯͳͺͼͰͯͬͪΔͪͳ;ͺͻͪͬΓͪΔͪͽͰͻͳͽͻͳΒͷ̹ͳ͎
͵ͿͶͳ͵ͽͳ
ͬͰͲͪͳͲͪ;ͬͪΔͰͳͯͰͽͳͽͰͽͪͳ͵;Ͷͽ;ͻͰͳ͵ͿͶͳ͵ͽͳ;ͯͻͰΌͳͬͪΔ;ͫ;ͯ;Εͼͽͳ̹ͳ͎͌ͺͻ͵ͼͻ
ͷͪͽͳͬΒͺͻͰͯͰΓͰͼͽͳͰͶͳͽͪͲͪͰͬͻͳͽͰͭͻͪͳΒͼ͵ͰͺͻͰͼͰ
ͯͻ;ͽ̹ͬͼͰͳ͎ͰͻͰͭͬͳͰ;Ͳͪ͵;
ΒͰͯͰͲͳͽͰͭͻͪͳΒͰͳͫͻΒͳ͵ͿͶͳ͵ͪͽ͈ͪͼͽΒͰΕͳͼ;͵ͫͳͰͷͭ;ΕͪͬͪΒ;;ͼͺͼͽͪͬΓͪΔͰͼͳΒͪͶͳ
ͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳͳ͵;Ͷͽ;ͻͳͺͻͰͽͺͼͽͪͬ͵ͳͲͪͿ;͵ͳͳͼͪΔͰ̹ͳ͎͵ͪͼͺͰͳͿͳͰͯͻͱͪ
ͬͰͽͬͻͰͬͳͰ
͉̓͌͐͆̾̾͐́͡ ͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͽͳ
ͺͼͽͯͰΒͽͼ͵̹ͪͼͪͳ͎ͰͻͰͭͬͳͪ
ͯͰͲͳͽͰͭͻͪͳΒͪ.
̸̸̸̸̸̺͇͉͉͌̽͆̀͋͢ͅ
̽ͻ;ͽͬͰͳ ͼ;͵ͫͳ ͺͻͰͯͼͽͪͬΓͪΒ; ͵ͼͽͪͽ; ; ͻͪͲͬΒ; ͯͻ;ͽͬͪ ͳ Ͳͪͽ ͼ; ;ͬͰ͵ ͪ͵ͽ;ͰͶͳ ;
ͼͳͶ͵ͳͷͳͼͽͻͪͱͳͬͪΔͳͷ̹ͪͻΒͼͽͽͰͻͳΒͪͳͪ;ͳ͵ͪ͵ΒͳͼͰͫͪͬͰͯͻ;ͽͬͰͳͷ͵ͿͶͳ
͵ͽͳͷͪͭͬͻͳͬͰͶͳ͵ͷͳͽͰͻͰͼͬͪΔ;͵ΒͰͺͫ;Ό;ΒͰͬͪΒͿͰͷͰ͢ͳͬͪ;ͳͼͽͻͪͱͳ
ͬͪΔͰ;ͭͶͪͬͷͼͰͺͻͬͯͳͼͳΓͰͷͯͪͼͰͽ͵ͻͳΒ;;Ͳͻͳ͵Βͳͳͺͻͯ;͵;Β;
ͪͶͳͳͯͪͼͰͺͻͰͯ;ͺ
ͻͰͯͰ ͵ͪ͵ Ͱ ͫͳ ͯͬͰͶͳ ͯ ͷͪͼͬͭ ͻͪͲͪͻͪΔͪ ͯͻ;ͽͬͪ ͳ ΔͰͭͬͳ ͳͼͽͳͽ;ͳΒͪ ̽ͻ;ͽͬͰͳ
͵ͿͶͳ͵ͽͳͼͰͷͭ;ͯͰͿͳͳͼͪͽͳ͵ͪtͫͶͳ͵ͳͽͰͻͪ͵ͳΒͰ;͵ΒΒΒͰͯͪͼ;ͫΒͰ͵ͽ ͯͻ;ͽͬͰͪͭͻ;ͺͪ
ͻͭͪͳͲͪͳΒͪ ͳͶͳ Ͱ͵ͳ Δͳͬ ͯͰ
; ͽͰͱΔͳ Ͳͪ ͼͽͪͬͻͰΔͰͷ ͼͬΒͳ ͳͽͰͻͰͼͪ
ͼͬΒͷ ͼͬͰͼͷ
ͪ͵ͳΒͷ Ͱͷͭ;Εͪͬͪ ͼͽͬͪͻͰΔͰ ͳͽͰͻͰͼͪ ͯͻ;ͭͭ ͼ;ͫΒͰ͵ͽͪ
ͳͶͳ ͵Βͳ ͼͬΒͷ ͪ͵ͳΒͷ ͱͰͶͳ ͯͪ
;ͳͽͳͯͻ;ͭͭͼ;ͫΒͰ͵ͽͪi ̻ͪͽͳ
ͼͽͻ
͊Ͷͳ;ͯͰͿͳͳͳΒ;ͯͪΒͰͳ̈́;ͳͼ̓ͲͰͻ -FXJT
"MGSFE$PTFS
ͺͯͻͪͲ;ͷͰͬͪΒ;Εͳͺͯͯͻ;ͽͬͰͳͷͼ;͵ͫͷΒͰͯ;ͯͷͭ;ΕͳͳͽͰͻͪ͵ͳΒͪͯͬͰͳͶͳ
1
bkosarac@hotmail.com
426
̸̸̸̹͉͉͇͉́͊̾̓̓͑͏͆Ͱ͵ͳͪͼͺͰ͵ͽͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪ;ͺͼͽͯͰΒͽͼ͵Β̹ͼͳͳ͎ͰͻͰͭͬͳͳ
ͬͳͰͼͽͻͪͪ͵ΒͰͳͷͪΒ;ͻͪͲͶͳͳͽͰͳͽͰͻͰͼͰͳͶͳͯͻ;ͽͬͰͰͺͲͳͳΒͰ
ͪ͵ΒͰͺͼͽ;ͺͪΒ;ͼͪͳΓͰͷ
ͯͪͬͶͪͯͪΒ;ͯͻͰΌͰͳͷͷͪͽͰͻͳΒͪͶͳͷͯͫͻͳͷͪͳͶͳͼͽͬͪͻͰͯͻͰΌͰ;ͰͷͪͽͰͻͳΒͪͶ;ͬͻͰͯͼͽ
ͺͻͳͰͷ;ͪͼͽΒͰͯͪͰͷͭ;ΕͰ
ͺͽͳͰͳͶͳ;ͳͽͰͯͻ;ͭ;ͼͽͻͪ;͵Βͪ;Ͱͼͽͬ;ΒͰ;ͽΒͳͽͰͻͪ͵
ͳΒͳ ,P[FS
̓ͲͰͻ ;ͽͬͻΌ;ΒͰ ͺͯͰͶ; ͪ ͻͰͪͶͳͼͽͳͰ ͳ ͰͻͰͪͶͳͼͽͳͰ ͵ͿͶͳ͵ͽͰ ͇ͬͳ
ͺͻͬͳͼ;ͻͰͲ;ͶͽͪͽͻͰͪͶͰͼ;ͺͻͽͼͽͳͪͷͰͻͪͳͳΓͰͬͪͯͬͰΒ;ͼͽͻͪͪͺͬͯͷͯͻͰΌͰͭͯͫͻͪ
ͺͻͪͬͪ
ͳͽͰͻͰͼͪ
͏ͳΓͯͪͼͰͯΌͰͯͯͻͰΌͰͭͯͫͻͪΒͰͿͳ͵ͼͪ
ͪͺͼͽΒͰͿ;͵ͳͪͶͰͪͶͽͰͻ
ͪͽͳͬͰ;ͺͭͶͰͯ;ͼͻͰͯͼͽͪͬͪ͆ͪͯͻ;ͭΒͼͽͻͪͳ
ͰͻͰͪͶͳͼͽͳͳͼ;͵ͫͳΒͰͳͼ͵Γ;ͳͬ;Ͳͻ͵ͬͪ
ͼ;ͺͪͻͳͽͬͷ͵ͿͶͳ͵ͽͳͼͽͻͪͪ͵ͯͻͰΌͰͭͯͫͻͪ
ͬͰΕͺͽͻͰͫͷͼͶͫͪΌͪΔͪͯͪͺͰͽ
ͼͽͳ ͫͪͻ ΒͰͯͭ ͯ Δͳ ̓ͲͰͻ ͼͷͪͽͻͪ ͯͪ ;Ͳͻͳ ͬͪ͵ͬͳ ͵ͿͶͳ͵ͽͪ ͶͰͱͰ ; ͰͺͻͳΒͪͽͰΓͼ͵ͳͷ
ͳͷͺ;ͶͼͳͷͪͳͪͭͻͰͼͳͬͼͽͳ
ͯ͵ΒͰͫΒͰ͵ͪͽͼ;͵ͫͪͼͰ͵;ͯͪͻͭͲͪͪΒͪͳͽ͵ͷͽͻͪΒͪΔͪͼ;͵ͫͪ
ͷͱͰͫͳͽͳͳͺͻͷͰΔͰ ,P[FS
ͼͽͻ
̽ͻ;ͽͬͰͳͼ;͵ͫ͵ΒͳͼͰͷͪͳͿͰͼͽ;ΒͰ͵ͻͲͻ;
ͱͪ;ͫͻͫ;ͳ;͵ͷͰ;ͰͼͳͳͱͰͶͰͯͪͺͼͬͪ͵;Ͱ;ͪͷͰͽ;ͼͬΒͪͻͰͰΔͪͪΒͺͭ;ͫͳΒͳΒͰͲͪ
ͻͪͲͬΒͯͻ;ͽͬͪ͋ͪ͵ͪͬͼ;͵ͫΒͰ;ͬͰ͵ͻͪͲͪͻͪΒ;ΕͳͳͪͼͳͬͰͶͳ͵;ͽͰͽ;;Ͱͼͳͳͷͪ ͳ͵ͪͻͪ͵ͽͰͻͳ
ͼͽͳͪΒͰͲ̹ͪͳ͎;ͻͪͲͶͳͳͽͳͷͳͼͽͻͳΒͼ͵ͳͷͺͰͻͳͯͳͷͪ ͉ͳͼͽͳΕ
̹ͼͪͳ͎ͰͻͰͭͬͳͪ͵ͻͲͳͼͽͻͳΒ;
ͪͶͳͳ;ͼͪͬͻͰͷͰͼͽͳ
ͺͻͰͯͼͽͪͬΓͪͺͻͼͽͻͪ͵ͷͰͼͰ
ͼ;ͼͻͰΕ;ͳͼ;͵ͫΓͪͬͪΒ;ͻͪͲͶͳͳͽͰͳͬͳͶͳͲͪͳΒͰ͌ͼͪͬͻͰͷͰͼͽͳ̹ͳ͎ΒͰͯͻͱͪͬͪtͰͯͬͻͰͭ
ͷͳͻͪi
ͺͽͰͻͰΕͰͪͫͻΒͳͷ͵ͿͶͳ͵ͽͳͷͪͳͺͻͰͼͳͷͪͯͰͲͳͽͰͭͻͪͳΒͰ̺ͳͰͯͯͬͪͯͰͼͰͽͭͯͳ
ͪͺͻͶΒͰͯͲͪͬͻͰͽ͵ͪͭͻͪΌͪͼ͵ͭͻͪͽͪ;̹ͳ͎
͵ΒͳΒͰ;ͷͭͷͰͺͻͷͰͳ͵ͪ͵ͯͻ;ͽͬ
ͽͪ͵ͳͺΒͰͯͳͪͰͱͳͬͽͰͺ;ͽͪΔͰͺΒͰͯͳ͉ͪͪͪͽΒͰͲͪͬͻͰ̽ͰΒͽͼ͵ͳͷͷͳͻͬͳͷ ͼͺͻͪ
Ͳ;ͷͷ
ͪͯͻͱ̹ͪͬͪͳ͎ΒͰͻͭͪͳͲͬͪͪ;ͯͬͪͰͽͳͽͰͽ͉ͪͰͺ;ͫͶͳ͵ͪ͊ͻͺͼ͵ͪͳ͍ͰͯͰͻͪͳΒ̹ͪͳ͎
ͼͽͻͳ
͵ͼͽͳͽ;ͽͳͬͪͪͻͯͪ͊ͻͫͳ
̹Δͪͳͳ͎ͻͬͪͽͳ̸Ͱ͵ͼ̽ͰΒͽͼ͵ͭͷͳͻͬͭͼͺͻͪͲ;ͷͪΒͰ
͌ͼͽͪͬ ̹ͼͰ ͳ ͎ͰͻͰͭͬͳͰ ̽ͻͱͪͬͪ ͳͷͪ ͯͰͷ͵ͻͪͽͼ͵ ;ͻͰΌͰΔͰ ͼͺͰͳͿͳͭ ͽͳͺͪ
; ͵ΒͰͷ
ͺͻͳͳͺͬΓͰͬͰΕͳͰͳͷͪͼͺͰͳͿͳͪ͵ͪͻͪ͵ͽͰͻͳͬͰͲ;ΒͰͼͰͲͪͶͰͭͳͽͳͷͳͽͰͽͬΓͰͪͻͯͪͼͽͰͻͳ
ͽͻͳΒͰ ͳͲͫͻͳ ΒͰͯͳͳͪ ͵ΒͰ ;ͭͶͪͬͷ ͳͷͪΒ; ΒͰͯͪͳͪͶ; ͬͰΕͳ; ͊;ͱͳͬͽ ͼͽͬͪͻͰ
ͪ͵ͭͻͪΌͪͼ͵ͭͻͪͽͪ
ͬͳͰ ͬΓͷͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰͰͭΔͰͳͪͻͯͪ
ͺͽͰͻͰΕͰ ΒͰ
ͫͻΒͳͷ͵ͿͶͳ͵ͽͳͷͪͳͺΒͰͯͳͳͷͪͼͽͬͪͻͪͼͰΕͪΒͯͪΒͰͪͷͰͽ;ͽͳͯͪͺͻͰͯͼͽͪͬΓͪͼͽͪΔͰ͵ΒͰ
ΕͰ;ΒͰͯͷͽͻͰ;ͽ͵;ͫͳͽͳͲͪͷͰΔͰ͵ͪͳͷͻͰͰΔͰͷͳͶͳ;ͳͽͪͻͳͲͪͳΒͷ
ͳͶͳͻͪͼͺͪͯͷ
̹ͼͰͳ͎ͰͻͰͭͬͳͰ͊ͪͷͪͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪΒͰͯ;ͭͳͳͲ ͭͯͳͪͪ͵ͭͻͪΌͪͼ͵ͭͻͪͽͪ
ͺͻͰ͵ͼͬΒͳͻͪͲͶͳͳͽͳͻͭͪͳͲͪͳΒͪ ͇̹̾͊
͇͎͉
͈͍́͋
͈̾͌ͅͳͯͻ;ͭͰ
ͯͳͻͰ͵ͽͳͽͰͻͬͰ
ͳͼͪͶͪ ; ͻͪͲͶͳͳͽͰ ͺͯͼͳͼͽͰͷͰ ͯͻ;ͽͬͪ
;Ͳͻ͵;Β;Εͳ ͫͻΒͰ ͵ͿͶͳ͵ͽͰ ͇̹̾͊ ͵ͽͻͶͳͰ
ͻͰͿͻͷ;ͫͻͪͲͬͪΔͪͳͳͲͫͻͳͺͻͰͼ
͇͎͉ͯͼͳͲͪ͵ͰͳͯͶ;͵ͰͫͰͲͼͪͭͶͪͼͼͽͳͺͶͳͽͳ
͵ͳͳͼͽͳͽ;ͳΒ͉ͪ͊ͳ̹ͳ͎
͈͍́͋ͳ͈̾͌ͅ͵ͽͻͶͳ;ͫͰͲͫͰͯͼͳͪͼͺͰ͵ͽͳͼͽͻ;͵ͽ;ͻ;̹ͳ͎
ͳͼͶ
͆ͪͷͰͽͪΔͰͷͲͪ͵ͪͳͪͷͪͯͷͪͪͪ;ͼͽͪͬͰͰͽͳͽͰͽͪ͌ͻͰͯͬͳͼ͵ͭͺͻͰͯͼͽͪͬͳ͵ͪ ͇͎͉
ΒͰ
ͺͻͳͷͰͷ̹ͼ͵ͳͬͶͪΕͰΔͪͯ;ͲͳͷͪͪͯͶͰͱͼͽͳͰͽͳͽͰͽͳͷͪͳͺͻͰͼͳͳͪͳ̹ͬͳ͎
͋ͪ͵ΒͰ;ͼ;ͽͳͳͯͶͯͻͰͬͳͲͳΒͰͷͰΌ;ͪͻͯͺͻͳͲͪͽͭ;ͭͬͻͪ̓ͿͶͳ͵ͽͳ͵Βͳͼ;ͪͼ
ͽͪͶͳ͵ͪͺͼͶͰͯͳͪͳͲͷͰͪͺͶͳͽͳ͵ͭͼͳͼͽͰͷ̹ͪͳ͎;ͯͼ;ͪ̽ͰΒͽͼ͵ͳͷͳͻͬͳͼͺͻͪͲ;ͷ
ͪͻ;ͪͬͪΒ;ͼͽͪͫͳͶͼͽͯͻ;ͽͬͰͭͼͳͼͽͰͷͪ
Ͱͷͭ;ΕͪͬͪΒ;ΔͰͭͬͻͷͪͶͿ;͵ͳͳͼͪΔͰ
ͺΒͰͯͳͳͭ;ͫͰͺͬͰͻͰΔͰ;ͳͼͽͳͽ;ͳΒͰͯͻͱͪͬͰ̹ͳ͎
ͳͲͪͲͳͬͪΒ;ͼͰͬͳͷͰΌ;ͪͳͪͶͳͼ;͵ͫͳ
ͳͼͶͳ
427
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͺͻͰͯͼͺͶͳͽͳ͵ͷͳͲͭͻͪͯΔͷ̹ͼͰͳ͎ͰͻͰͭͬͳͰͳΔͰͳͰͽͳͽͰͽͪͯͬͳΒͪͼͰͳͺͻ
Ͱͼ;Ͷͪͼ͵ͪ;͵ͪͺͳͽͪͶͳͲͪͷ
ͳͽͺͶ;ͺͰͻͳͿͰͻͭͽͳͺͪ͋ͪ͵ͼͰ̹ͳ͎
ͪͶͳΔͰͳͰͽͳͽͰͽͳ
ͼ;ͪͬͪ
Β;ͼͫͻΒͳͷͺͻͫͶͰͷͳͷͪ;ͻ;ͪͬͪΔͰͷͺͻͳͬͻͰͯͰͯͰͶͷͲͫͭͻͪͽͳͻͪͲͪͻͪΔͪ
ͪͯͰͶͷͳͲͫͭ
Ͱ;ͼͺͰͰ ͺͻͳͬͪͽͳͲͪͳΒͰ ͷͪͼͬͷ ͰͲͪͺͼͶͰΕ;
ͫͰͯͷ
ͫͰͼͺͰͻͼͺͰ͵ͽͳͬΕ; ͉ͳͼͽͳΕ
͌ͽͷͺͭͶͰͯ;ͰͷͪͬͰͶͳ͵ͰͻͪͲͶͳ͵ͰͳͲͷͰΌ;ͰͽͳͽͰͽͪͳ͵ͼͽͳͽ;ͽͳͬͳͪͻͯͪͬͰΕͳͪ
ͼͳͻͷͪͳͳͷͪͶͳͫͻΒͰ͵ͼͽͻͰͷͫͭͪͽͳ;ͯͻ;ͽͬͰΒͼͽͻ;͵ͽ;ͻͳ͇ͺͰͷ;ΒͰ̹ͳ͎͵ͪͻͪ
͵ͽͰͻͳͼͽͳͪΒͰͼͽͰͯͪͼͰtͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪͪ͵ͽͳͬͷΒͰͪͶͪͳ;Ͱ͵ͷͼ͵;ͺͶͳͽͳ͵;ͼͽͬͪ
ͻͪΒ;Εͳͺͻͪͬͳ͵ͬͳͻͲͪͯͰͶͬͪΔͰ͵ͷͺͪͳΒͪͳͲͳͼͽͻͪͼͽͬͪ
ͽΒͰͯͬͰͶͯͭͻͷͭͼͺΓ
ͽͻͭͬͳͼ͵ͭ ͯͰͿͳͳͽͪ ͳ ;ͳͽͪͬͪΔͪ ͺͻͰͼͽͪͶͳ ͺͻͰͯ;ͲͰΕͪ ; ̹ͳ͎i ͅͳͶͰͬͳΕ-͑
̓ͪͻͪ
ͼͽͻ
̽ͪ͵ͶͰ
tͪͬͷͺͻͼͽͻ;;ͻͪͲͶͳͳͽͳͷͿͻͷͪͷͪͳͼͺΓͰͪΒͰͻͪͲͶͳͳͽͪͶͰͺͰͲͪͼ;͵ͫͪ;
ͻͪͼͺ;ͯ͵;Ͷͽ;ͻ-ͳͬͳͶͳͲͪͳΒͼ͵ͳ
ͺͻͰ͵ͰͽͺͶͳͽͳ͵ͳͯͼͳΒͪͶ-͵Ͷͪͼͳi ͅͳͽͻ
ͬͳΕ
͊ͽΒͰͺͪͬͳΕ-̀ͪͪͻͳΒͰͬͼ͵ͳ
ͼͽͻ
͌Ͳͻ͵Ͱͬͳ͵ͿͶͳ͵ͪͽͪ͵Βͳͪͺͬͻͳ;ͳͲͫͳ
ΒͪΒ;ͼͪͷͪΔͳͷͳͶͳͬͰΕͳͷͳͽͰͲͳͽͰͽͷ
ͷͱͰͷͽͻͪͱͳͽͳ;ͼͳΒͪͶΒͼͽͻ;͵ͽ;ͻͳ
ͪͳ;ͺͻͳ
ͲͬͯΔͰ
ͭͰͺͶͳͽͳͳ
͵;Ͷͽ;ͻͳͳͻͰͶͳͭͳΒͳ
Ͱͽ-ͺͶͳͽͳ͵ͳͷͻͳΒͰͽͪͳΒͪͷͪͫͻΒͳͪ͵ͽͰͻͪ
;Ͳ
ͭͰͼͽͻͪͽͰ͵;ͳͼͽͻ;ͷͰͽͪͶͳͲͪͳΒ;ͼ;͵ͫͪͯͼͽͻͪͰͷͰΌ;ͪͻͯͳͿͪ͵ͽͻͪ
̸̸͇͇̹͇͇͍̹͊̾͆͊͋́̓͆̈́́̓͋͌ͳ͎
̓ͿͶͳ͵ͽͳͼͰͯͻͰΌ;Β;͵ͪͫͻͫͪ͵ͬͻͰͯͼͽͳͳͺͻͰͽͰͲͳΒͪͪͺͶͱͪΒͰ
ͬͶͪͼͽͳͻͰͽ͵ͪ
ͯͫͻͪ
ͭͯͰͼͽͻͪͰ;ͼ;͵ͫ;ͰͼͪͷͯͪͽͰͱͰͲͪͯͫͳΒͪΔ;ͱͰΓͰͳͬͻͰͯͼͽͳͬͰΕͳͯͪͰ;ͽͻͪͶͳ;
ͽͰͽͰ ͳͶͳ ;ͳͽͰ ͼͬΒͰ ͺͻͽͳͬͳ͵Ͱ ,P[FS
͊ͪͷ ͺͯͻ;ͳΒͰ ̹ͳ͎
͵ΒͰ ΒͰ ͺͽͻͰΕͰ
͵ͿͶͳ͵ͽͳͷͪ
ͳͼͽͬͻͰͷͰ ΒͰ ; ͺͻͰͼ; ͽͻͪͲͳͳΒͰ ͵ͻͲ ͰͶͳͫͰͻͪͶͳ ͷͯͰͶ ͯͱͳͬͰͶ ͯͪ
ͫ;ͯͰͺͶ;ͺͰͻͳͿͰͻͯͻ;ͽ͉ͬͪͲͶͳͳͽͳͳͯͳ͵ͪͽͻͳͺ͵ͪͲ;Β;͵Ͷͳ͵ΒͰ͵ͻͳͲͪͯ;ͫ͵ͪͰͲͪͺ
ͼͶͰͼͽ
ͺͪͯ ͵ͬͪͶͳͽͰͽͪ ͱͳͬͽͪ
ͼͳͻͷͪͽͬ
ͷͳͭͻͪͳΒͰ
ͯͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪ
͵ͻͳͷͳͪͶ
ͻͪͳͻͰͪ͵ͻ;ͺͳΒͪͳͼͶ͋ͪ͵ͬͪͯͻ;ͽͬͰͪ͵ͻͳͲͪͯͯͪͽΒͰͺͽͰͻͰΕͰͪͳͼͶͰͯͰΕͳͷ͵Γ;ͳͷ
͵ͿͶͳ͵ͽͳͷͪ͵ͿͶͳ͵ͽͻͪͯͳͺͼͰͯͬͪΔͪͳ;ͺͻͪͬΓͪΔͪͽͰͻͳͽͻͳΒͷ̹ͳ͎
͵ͿͶͳ͵ͽͳͬͰͲͪͳ
Ͳͪ͵;Ͷͽ;ͻͳͼͳͼͽͰͷ
ͽΒ;ͬͪΔͰͪͳͪͶͰ͵;Ͷͽ;ͻͰͳ͵ͿͶͳ͵ͽ͵ͯͻͰΌͳͬͪΔͪͫ;ͯ;Εͼͽͳ
̹ͳ͎
͈ͻͬͪ ͬͻͼͽͪ ͵ͿͶͳ͵ͽͪͲͪͺͰͶͪ ΒͰ ͻͪͼͺͪͯͷ͍͉͊͠
ͫͰͶͰͱͳΒ;ΒͰ͵ͻͬͪͬͳͭͻͪΌͪͼ͵ͳͻͪͽ
ͪͶͳ ΒͰ ͺͻͳͼ;ͽͪ ͳ ͼͬͰ ͬͻͰͷͰ ͪ͵ ͺͽͺͳͼͳͬͪΔͪ ̽ͰΒͽͼ͵ͭ ͷͳͻͬͭ ͼͺͻͪͲ;ͷͪ ͇ͬͪ ͬͻͼͽͪ
͵ͿͶͳ͵ͽͪͲͪͺͰͶͪΒͰͭͻͪΌͪͼ͵ͳͷͻͪͽͷ;͵ΒͰͷΒͰͼͬͪ͵ͪͯͲͪͻͪΕͰͳͼͽͻͪͪͽͰͱͳͶͪͯͪͽ
ͬͰΕͳ ͯͰ ͽͰͻͳͽͻͳΒͰ ̹ͳ͎ ͼͽͪͬͳ ͺͯ ͼͬΒ; ͵ͽͻͶ; ͊ͽͽͳͰ ͳΓͪͯͪ ͳͲͫͰͭͶͳͪ ͼͰ ; ͺͰͻͳͯ;
ͻͪͽͪͳͰͺͼͻͰͯͪ͵ͺͽͺͳͼͳͬͪΔͪ̽ͰΒͽͼ͵ͭͷͳͻͬͭͼͺͻͪͲ;ͷͪͳͼͺͻͰͷͰͽͪͶͳͿͻ
ͷͳͻͪͶͪͳͪͶͷͭͰͪͺͯͻ;Βͪ͆ͪ͵ͻͪͽͪ
ͼͬͪͶͳͳΒͪͺͯͰͶͰͼͰͯͼͳͪͺͶͳ
ͽͳ͵; ͼͿͰͻ;
ͪͳ ͺͯͰͶͰ ͪͯͶͰͱͼͽͳ ͳͲͷͰΌ; ͰͽͳͽͰͽͪ ͳ ͯͻͱͪͬͰ ̹ͼͰ ͳ ͎ͰͻͰͭͬͳͰ
́ͽͰͻͬͰͳͳͼͽͳ͵ͷͺͶͳͽͳ͵ͷͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰͺͻͰ͵͌ͻͰͯͪͬͳͼ͵ͭͺͻͰͯͼͽͪͬͳ͵ͪ
ͯͶΒͰͯͺͻͰͼͪͪͯͶͰͱͼͽͳͼͰͽͳͽͰͽͪͪͯͻͱͪͬͳͳͬ
ͼ;ͺͻͽ͌ͼͽͪͬ;̹ͳ͎͈ͻͰͯͼͽͪ
ͬͳͳ͍ͰͯͻͪͳΒͰ̹ͳ͎;ͬͰ͵ͼ;ͺͯͻͱͪͬͪͶͳͺͻͰͼͪͯͶͰͱͼͽͳ
ͼͳΓͰͷͼͽͬͪͻͪΔͪ;ͳͽͪͻͰͳ
428
̸̸̸̹͉͉͇͉́͊̾̓̓͑͏͆Ͱ͵ͳͪͼͺͰ͵ͽͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪ;ͺͼͽͯͰΒͽͼ͵Β̹ͼͳͳ͎ͰͻͰͭͬͳͳ
ͰͽͻͪͶͳͲͬͪͰ ̹ͳ͎
ͯ͵ ͼ; ͪͯͶͰͱͼͽͳ ͼ ͳͬͪ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ ͪ ͳͬ ̹ͳ͎ ;ͭͶͪͬͷ
ͺͻͰͰͰ ͺͻͳͽͳͼͳͷͪ
ͪͷͰͽͪΔͳͷͪ
;Ͱͪͷͪ
ͪ Ͱ͵ͪͯͪ ͳ ͼͪͻͪͯΔͷ ͯͰͶͪ ͺͶͳͽͳ͵Ͱ ͰͶͳͽͰ ;
͉Ͱͺ;ͫͶͳͳ͊ͻͺͼ͵Β͆ͪͷͰͽͪΔͰͷͲͪ͵ͪͳͪͷͪͯͷͪͪͪ;ͼͽͪͬͰͰͽͳͽͰͽͪ
ͬͳͼ͵ͳͺͻͰͯͼͽͪͬͳ͵ΒͰ
ͺͻͳͷͰͷ ͫͼ͵ͳ ͬͶͪΕͰΔͪ ͯ;Ͳͳͷͪ ͪͯͶͰͱͼͽͳ ͰͽͳͽͰͽͪ ͵Βͪ ͳͷ ͺͻͳͺͪͯͪΒ; ͳ ͽͳͷͰ
͵ͻͳ͌ͼͽͪͬ ͅͳͶͰͬͳΕ-͑
̓ͪͻͪ
͋ͪ͵ͬͳͺͻͰͼͳͺͽͬͻΌͳͬͪͶͳͼ;ͶͳͳΒͰͬͰΕ
ͺͼͽΒͰΕͳ ͵ͿͶͳ͵ͪͽͪ ͪ ͳͼͽͳͽ;ͳͪͶͷ ͳͬ; ͺͶͳͽͳ͵ͳ ͺͻͰͯͼͽͪͬͳͳ ͉Ͱͺ;ͫͶͳ͵Ͱ
͊ͻͺͼ͵ͰͲͪ;ͬͪΔͰͳͲͬͻͭ̽ͰΒͽͪ
ͪͺͻͰͯͼͽͪͬͳͳ͍ͰͯͰͻͪͳΒͰ̹ͳ͎Ͳͪ;ͳͽͪͻͳͲͪͳΒ;̹ͳ͎
͆Ͱ͵ͳ ͺͶͳͽͳ͵ͳ ͺͻͰͯͼͽͪͬͳͳ ͽͻͰΕͰͭ ͵ͼͽͳͽ;ͽͳͬͭ ͪͻͯͪ
͎ͻͬͪͽͪ
ͽ͵ͷ ͺͼͶͰͻͪͽͭ
ͬͻͰͷͰͪͲͪͭͬͪͻͪΒ;ͳͼͽͬͪͻͪΔͰͽͻͰΕͰͭͰͽͳͽͰͽͪ
͵ΒͳͺͰͻͳͺͳͻͪΒ;͵ͪ͵ͬͳͻͲͪ;ͬͪΔͰͬͶͪͼͽͳ
ͽͭͳͯͰͽͳͽͰͽͪ;͵ͬͳͻ;̹ͳ͎͋ͪ͵ΌͰ
͎ͻͬͪͽͳ͵ͪ͵ͼͽͳͽ;ͽͳͬͳͪͻͯͱͰͶͰͯͪ;ͺͶͳͽͳ͵ͷ
ͼͳͼͽͰͷ;ͲͪͯͻͱͰͬͳͰͼͶΒͪͪͳͯͶ;ͳͬͪΔͪ
ͼͰͶͰͷͰͽͳͷͪͷͰͪͳͲͷͪͲͪͲͪͽͳͽ; ͬͳͽͪͶͭ
ͪͳͪͶͭ ͳͽͰͻͰͼͪ ͆ͪͳͷͰ
Ͳͫͭ ͼͺͰͳͿͳͼͽͳ ͳͲͫͻͳ ͺͻͺͳͼͪ
ͫΔͪ͵Ͱ ͼͽͻͪ͵Ͱ
ͳͷͪΒ;ͯ;͵;ͺͺͼͶͪͳ͵ͪ ; ͈ͻͰͯͼͽͪͬͳ͵ͷͯͷ; ͺͪͻͶͪͷͰͽͪͻͰ ͼ͵;ͺͽͳͰ
ͽ ΒͰ
ͬͰΕͳͪ͋ͰͻͰͽͼ͵ͳ
ͬͰͼͽͻͪ͵ͰͫͳͫͰͲͼͪͭͶͪͼͼͽͳͺͻͰͯͼͽͪͬͳ͵ͪͼͻͺͼ͵ͭ
ͻͬͪͽͼ͵ͭͳͷͪΔͳ
ͼ͵ͳͪͻͯͪͷͭͶͰͯͼͳͽͳͯͶ;͵Ͱ͠ͰͯͳͪͺͻͰͺͻͰ͵ͪͽͷͰΒͰͼͽͰͰͽͳͽͰͽͼ͵ͭͶͪͼͪΔͰ
͵ΒͰͺͻͰͯ
ͼͽͪͬͳͳͷͪͫͪͰͽͳͽͰͽͪͺͻ;ͱͪͷͭ;ΕͼͽͫͶ͵ͳͻͪΔͪͯͶ;͵ͪ͵ΒͰͺͻͰͷͪΔͳͬͷͷͳΓͰΔ;
ͺͻͰͯͼͽͪͬΓͪΒ; ;ͭͻͱͪͬͪΔͰ ͬͳͽͪͶͭ ͪͳͪͶͭ ͳͽͰͻͰͼͪ ͋ͪͯͳΕ
͇ͽ;ͯͪ ͳ ͺ͵;ͪΒͳ
ͯͰͶͪͺͶͳͽͳ͵ͰͰͶͳͽͰͳͲ͍ͰͯͰͻͪͳΒͰ̹ͳ͎ͯͪͼͰͺ͵ͻͰͰͳͳͳΒͪͽͳͬͪͺͻͷͰͰ͌ͼͽͪͬͪͳ;͵ͳͰ
ͷͰͪͳͲͪͷ ͰͽͳͽͰͽͼ͵ͭ ͭͶͪͼͪΔͪ ͆Ͱͼ͵ͻͳͬͰͳ ͺ͵;ͪΒͳ Ͳͪ ͰͽͻͪͶͳͲͪͳΒͷ ; ͼͬͳͷ ͼͿͰͻͪͷͪ
ͱͳͬͽͪ;͉Ͱͺ;ͫͶͳͳ͊ͻͺͼ͵ΒͼͰͽ;ͷͪͰ͵ͪͺͻͪͬΓͰΔͰͯͻͱͪͬͰͼͪͷͺͷͰͻͳΒͰͯͭͪͻͯͪ͋ͼͰ
ͺ͵;ͪͬͪͷͪͼ͵ͳͻͪͽͳͺͻͳͷͷͯͰͻΒͭͻͪΌͪͼ͵Βͯͻͱͪͬͳ
Ͱͬͻͺͼ͵ͳͷͳͽͰͭͻͪͳΒͪͷͪ;͵Βͳ
ͷͪ ͪͬͯ ͰͽͳͽͰͽͳ ͼͪͷ ͺͻͰͯͼͽͪͬΓͪΒ; ͺͻͰͺͻͰ͵;
Γ;ͯͼ͵ͳͷ ͺͻͪͬͳͷͪ ͳ ͼͶ ͋ͪ͵ͬͰ ͽͰͯͰͳΒͰ
ͬͯͰ͵ͪΒͬͰΕͰͷͰͳͯͰͽͳͿͳ͵ͬͪΔ;͊ͻͫͪͼ̹ͪͼͷͳ͎ͰͻͰͭͬͳͷ͵ͪͼͬΒͷͯͻͱͪͬͷͳ
ͯͪΓͰͷͺͻͯ;ͫΓͳͬͪΔ;͵ͿͶͳ͵ͽͪ
́ͼͯͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪͷͭ;ͫͳͽͳͻͪͲͶͳͳͽͳ̓ͰͰͽ̹ͶͯͳͭͻͪͲͶͳ͵;ΒͰͼͶͰͯͰΕͰ
ͷͯͪͶͳͽͰͽͰt
ͳͲͫͰͭͪͬͪΔͰͼ;͵ͫͪ– ͯͬͰ͵ͿͶͳ͵ͽͰͼͽͻͪͰͼͰͻͪͲͯͬͪΒͪΒ;
ͼͬͪΒͪΔͰ͵ΒͰͲͪ
ͪͬͪͺͽͺ;; ͺͻͰͬͶͪͼͽ ΒͰͯͰͼͽͻͪͰͪͯͯͻ;ͭͷ
ͺͻͰͯ;ͻͪͶͻͰͭ;ͶͳͼͪΔͰͼͺͻͪ
͵ΒͰͳͷͪ
ͽͻͳͺͯͽͳͺͪͪ
ͺͷͳͻͰΔͰ͵ΒͳͷͼͰͼͽͬͪͻ;ΒͰ͵ͬͰͻͭͰͳΒͪͬͻͰͯͼͳͼͳͼͽͰͷͪͼͽͻͪͪ;ͼ;͵
ͫ;ͳͺͼͽͰͺͰͰͶͳͷͳͳͼͪΔͰͼ;͵ͫͪͫ
͵ͷͺͻͷͳͼ;͵ΒͰͷͰͯͶͪͲͳͯͿͻͷͳͻͪΔͪͲͪΒͰͯͳ
͵ͭͬͻͰͯͼͭͼͳͼͽͰͷͪ
ͪͶͳͼ;ͪ͵ͽͰͻͳͼͺͻͰͷͳͯͪͯ;ͼͽͪ;ͯͼͬΒͳͷͪ͵ͼͳͷͪͶͳͳΓͰͬͪͯͪ
ͫͳ͵ͿͶͳ͵ͽͫͳͻͰͭ;Ͷͳͼͪͳͬ
ͪͻͫͳͽͻͪͱͪ͵ͪͽͻͰΕͳͺͯͽͳͺͻͰͭ;ͶͪͳΒͰͯ͵ͭͪͯͶͪͲͳͺͼͻͰ
ͯͬͪΔͰͷͰ;Ͱͼͳ͵ͪ;ͼͺͻ;i ̻ͪͽͳ
ͼͽͻ
̹͌ͳ͎ΒͰ͵ͿͶͳ͵ͽͻͪͯͳͺͼͰͯͬͪΔͪͳ;ͺͻͪͬΓͪΔͪͽͰͻͳͽͻͳΒͷ
͵ΒͳΒͰͼͬΒ;͵;ͶͷͳͪͳΒ;
ͯͱͳͬͰ ͽ͵ͷ ͭͻͪΌͪͼ͵ͭ ͻͪͽͪ
ͻͰͰ ͻͪͲͯͬͪΒͪΔͰͷ ͲͪͻͪΕͰͳ ͼͽͻͪͪ ;Ͳ ͷͯͰͶ ͪͻͫͳͽͻͪͱͰ
ͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰ̸ͻͫͳͽͻͪͱͷ͵ͿͶͳ͵ͽͰͼͽͻͪͰͼ;ͰͼͽͰͲͪͯͬΓͰ
ͪͶͳͺͻͳͽͳͼͳ ͳ
;ͰͰͺͻͰͯͼͽͪͬͳ͵ͪͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰͼͳͭ;ͻͪͬͪΒ;ΔͰ;ͺͻͳͷͰ;͌ͼ;ͽͳͳ
͵ͿͶͳ͵ͽ
ͽͪͯͪͳΒͰͳͻͰͰ
ͬͰΕΒͰtͲͪͷͻͲ;ͽi
ͪͼͬͪ͵ͪͯ͵ͿͶͳ͵ͽͳͼͽͻͪͪͰ͵ͪͺͬΓͪͽͻͰ;ͽͪ͵ͯͪ
ͼͬΒͰͼ͵ͻͪΒ;ͽͰͳͽͰͻͰͼͰͼͽͬͪͻͳͯͅͰͶͺͷͳͻͰΔͪͼͽͬͪͻͪΔͰͷͲͪΒͰͯͳ͵ͭͬͻͰͯͼͭͼͳͼͽͰͷͪ
429
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͶͳͷͯͰͶ͵ͷͺͻͷͳͼͪ
͵ͪͯͪͼ;͵ͫΓͰͰͼͽͻͪͰͯ;ͼͽͪΒ;ͯͼͬΒͳͷͪ͵ͼͳͷͪͶͳͳͽͰͻͰͼͪ
ͳΒͰ
͵ͪͻͪ͵ͽͰͻͳͼͽͳͪͲͪͻͰͪͬͪΔͰͬͰͬͻͼͽͰͼ;͵ͫͪ;̹ͳ͎
͋ͪ͵ΌͰ
ͷͱͰͼͰͻͰΕͳͯͪͼ;ͷͭ;ΕͼͽͳͯͪͼͰͬͪΒ͵ͿͶͳ͵ͽͻͰͳͳͯͪͻͰͰΔͰͫ;ͯͰͯ;ͭͻ
ͬͰͷͪͷͪͶͰ
ͲͫͭͰͳͼͺ;ΔͪͬͪΔͪ;ͼͶͬͪtͻͰͪͶͼͽͳͼ;͵ͫͪi͠ͰͯͪͯͪΒͲͪͪΒͳ;ͼͶͬͪͲͪ
ͻͰͪͬͪΔͰ͵ͿͶͳ͵ͽͪΒͰͼͽͰͻͰͪͶͼͽͼ;͵ͫͪt͈ͻͬ
͵ͪ͵ͫͳͰͿͳ͵ͪͼͻͰͭ;ͶͳͼͪΔͰͼ;͵ͫͪͫͳͶ
ͷͭ;ΕͰ
ͫͰͼͽͻͪͰͷͻͪΒ;ͺͻͳͲͪͽͳ;ͱͼͽͳͻͰͪͶͼͽͼ;͵ͫͪ
͵ͪͳͽͰͷͰΓͺͻͪͬ ͺͰͽͪ
ͯͪͲͪͼͽ;ͺͪͼͬΒͳͽͰͻͰͼ̓ͪͯͭͯͼͰͺ͵;ͪͬͪͯͪͼͰͲͪͽͰͬͳͺͰͽͪͼͺͻͰͽͪ͵ͽΕͰͼͰͺͻ
ͭͶͪͼͳͽͳͰͻͰͪͶͳͼͽͳͳͷͳͶͳ͵ͪͯͪͷ;ͼͰͼͺͻͪͬͪͺͻͪͬͯͪͲͪͼͽ;ͺͪͼͬΒͳͽͰͻͰͼ
ͰͿͳ͵ͪͼͪͻͰͭ;
ͶͪͳΒͪ ͼ;͵ͫͪ ͰΕͰ ͫͳͽͳ ͷͭ;Εͪi %BISFOEPSG
ͼͽͻ
͇ͳͭͶͰͯ ΒͰ ͯͪ ΒͰͯͪ ͼͽͻͪͪ ;
ͼ;͵ͫ;ͻͪͯͳͺͼͰͯͬͪΔͪ;;ͺͻͪͬΓͪΔͪͽͰͻͳͽͻͳΒͷ̹ͳ͎ͰͺͻͳͲͪΒͰͻͰͪͶͼͽͼ;͵ͫͪ
Ͳͪͼͽ;ͺͪΒ;
Εͳ ͼͽͪͬ ͯͪ ̹ͳ͎ ͽͻͰͫͪ ͯͪ ͫ;ͯͰ ͰͽͻͪͶͳͲͬͪͪ ͯͻͱͪͬͪ ͭͻͪΌͪͼ͵ͭ ͽͳͺͪ
ͫͰͲ ͰͽͳͽͰͽͪ
ͺͻͳͽͷ
ͲͪͰͷͪͻ;Β;ΕͳͽͰͱΔ;͊ͻͫͪ͵ͪ͵ͼͽͳͽ;ͽͳͬͭͪͻͯͪͯͪ;ͬͪΒ;ͳ;ͪͺͻͰͯͰͼͬΒͰͽͳͽͰͽ
ͼͷͪͽ
ͻͪΒ;ΕͳͽͪΒͳͽͰͻͰͼͰͻͰͪͶͳͼͽͳͳͷ͋ͪ͵ΌͰ
ͬͻͶͰͼͽͼͰͯͰͪͬͪͯͪͼͰͼͺͻͪͬͪͺͻͪͬͳͼͽͳ
ͽ;ͳΒͪͷͪͳͺͶͳͽͳ͵ͳͷͺͻͰͯͼͽͪͬͳͳͷ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵ͰͯͪͲͪͼͽ;ͺͪΒ;ͼͬΒͳͽͰͻͰͼ
ͺͻͭͶͪ
ͪͬͪΒ;ΕͳͼͪͷͰͽͳͽͰͽ͉Ͱͺ;ͫͶͳ͵;͊ͻͺͼ͵;tͭͰͳͯͷͽͬͻͰͬͳͷit͌ͼ;͵ͫ;;̹ͳ͎͵Βͳͼͷ
ͪͲͬͪͶͳ ͼͬͳͷ ;ͺͻͪͬ ͼͰ ͻͰͪͶͳͼͽͳͼͽ ͼͺͻͪͬͪ ͼͻͺͼ͵Β ͳ ͺͻͳͺͳͼ;ΒͰ ͳͼ͵Γ;ͳͬ ͯͻ;ͭΒ
ͼͽͻͪͳ
ͺͼͰ̸ͫ͊̽ͳͰ͵ͳͷͲͰͷΓͪͷͪ̾͌
͵ΒͰͷͱͰͷͼͷͪͽͻͪͽͳͪ͵ͽͰͻͳͷͪͼ;͵ͫͪ͌ͺͻͼͰ
ͺ͵;ͪͬͪ ͯͪ ͼͰ ͉Ͱͺ;ͫͶͳͳ ͊ͻͺͼ͵Β Ͱͭͳͻͪ ͳ ͼͪͷ ͺͻͪͬ ͪ ͺͼͽΒͪΔͰ
ͪ ͼͬͪ͵ͪ͵ ͳ ͺͻͪͬ ͪ
Ͳͪͼͽ;ͺͪΔͰͼͬΒͳͳͽͰͻͰͼͪi ͑Γ;͵ͳΕ
ͼͽͻ
̽ͻ;ͭͳͳͬ͵ͿͶͳ͵ͽͪ
ͪͻͪͬ
ͺͬͰͲͪ;ͬͰͶͳ͵ΒͷͰͻͳͼͺͻͬͳͷ
ΒͰͼͽͰ͵ͿͶͳ͵ͽͪ͵;Ͷ
ͽ;ͻͷͳͬ;
ͳ;ͪΒͬͰΕΒͷͰͻͳͼͰͯͼͳͪ͵ͿͶͳ͵ͽͬͰͲͪͲͪ;ͬͪΔͰͪͳͪͶͭͳͯͰ
ͽͳͽͰͽ͉ͪͪͲͷͪͽͻͪΒ;Εͳ͵ͿͶͳ͵ͽͰͪ͵;Ͷͽ;ͻͷͳͬ;
ͷͱͰͼͰͻͰΕͳͯͪ;̹ͼͳͳ͎ͰͻͰͭͬͳͳ
ͰͺͼͽΒͳ͵ͼͰͲ;ͼ͵ͼͬͳͯͻ;ͽͬͰͳͬͻͰͯͼͽͳͳͽͻͳ͵ͼͽͳͽ;ͽͳͬͪͪͻͯͪͰͯͰͶͰ
ͳͼͽͳͬͻͰͯͼͳͼͳͼͽͰͷ͉ͪͲͶͳͳͽͪͳͼͽͻͪͱͳͬͪΔͪ;ͫͪͰͽͳͽͰͽ̹ͪͳ͎ͺ͵ͪͲ;Β;ͯͪͼͰͬͳͼ͵ͬͻͰ
ͯ;Β;
ͻͰͳͷ
ͷͳͻ
ͼͽͪͫͳͶͼͽ
ͽͶͰͻͪͳΒͪ
ͼ;ͱͳͬͽ
ͪͶͳ ͯ;ͫΓͪ ͳͼͽͻͪͱͳͬͪΔͪ ͺ͵ͪͲ;Β; ͯͪ
;Ͱͼͳͳ;ͼ;͵ͫ;ͫͳ͵ͻͳͬΓ;Β;;ͯͻ;ͭ;ͼͽͻͪ;Ͳͪ;ͭͻͱͪͬͪΔͰͽͳͬͻͰͯͼͽͳ ͋ͪͯͳΕ
͋ͪ͵ΌͰ
ͼ;͵ͫͳͪ͵;Ͷͽ;ͻͷ ͺͶͪ;ͷͪͳͿͰͼͽ;Β;ͼͰ͵ͻͲͻͪͲͶͳͳͽͪͽ;ͷͪͰΔͪͳͼͽͻͳΒ
ͼ͵ͳͯͭͪΌͪΒͪ
ͺͼͰͫͻͪͲͶͳͳͽͳͳͽͰͻͺͻͰͽͪͳΒͪͳͼͽͻͳΒͰͼͻͰͯΔͬͰ͵ͬͰ̹ͼͰ
̽ͻ;ͭͭͼͬͰͽ
ͼ͵ͭͻͪͽͪͳͻͪͽͳͯͰͪͬͪΔͪͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪ
͆ͪͳͪͶͳͳͯͰͽͳͽͰͽΒͰΒͰͯͪͯͪΒͼͶͱͰͳΒͳͳͯͰͽͳͽͰͽͪ;ͷͯͰͻͷͯͫ;ͱͳͬΓͰΔͪ
ͳΒͪΒͰͼͬͪͿ;͵ͳΒͪ;ͽͰͷͰΓͰΔͰΒͰͯͳ͵ͰͳͶͳͭͻ;ͺͰ;ͬͪͼͽͪͶ;ͲͪΒͰͯͳ;
ͺͻͪͶͪͱͰΔͰ
͵;Ͷͽ;ͻͳͼͪͯͻͱͪΒͪͳ͵ͬͳͻͪͲͪͺͶͳͽͳ͵ͯͰͶͬͪΔͰ͵ΒͰͽͻͰͫͪͯͪͫ;ͯͰͼͺͪͳͲͷͰΌ;ͽͻͪͯͳͳ
ͪͶͭͳͷͯͰͻ͉ͭͪͽ͵ͪͼͫͰͪͯͻ;ͽͬͰͪͺΒͪͬͪͳͷͪͳͲͿ;͵ͳΒͪ͠ͰͯͪͯΔͳΒͰͼͽͰͳ
ͼͪͱͪͪͿͳͻͷͪͳΒͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪt͊ͬͪ͵ͪͺͻͰͽΔͪͺͼͽͪ͵;ͪͳͪͶͭͳͯͰͽͳͽͰ
ͽͪͯͬͯͳͯͷͫͳͶͳͲͪͳΒͰ;;ͽͪͻͪͳͪͶͰͲͪΒͰͯͳͰͳΒͪͪΔͪͼͶͳͯͪͻͼͽͳ;;ͽͪͻͭͻ;ͺͰi
̓ͪͻͪ
ͅͳͶͰͬͳΕ-͑
ͼͽͻ7–
͋͵ͷͺͰͻͳͯͪͼͳΒͪͶͳͼͽͳ͵Ͱ͠;ͭͼͶͪͬͳΒͰ
̹ͼͪͳ͎ͰͻͰͭͬͳͪΒͰͫͳͶͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳͺͯͻ;ΒͰͲͫͭͽͭͪͽͼ;͵ͷ;ͳͼͽͳ͵ͰͰͶͳͽͰ
ͼͽͻͭ ͵ͽͻͶͳͼͪͶͰ ͷͰΌ;ͪͳͪͶͰ ͯͼͰ ͳ ͼͽͻͭ ͵ͪͱΔͪͬͪͶͰ ͼͬͪ͵ ͳͼͺΓͪͬͪΔͰ ͪͳ
ͪͶͭͳͯͰͽͳͽͰͽͪ̓ͪͯͪͼͰͳͯͰͶͭͳΒͪͫͻͪͽͼͽͬͪͳΒͰͯͳͼͽͬͪ;ͻ;ͳͶͪ
ͺͽͳͼ͵ͳͬͪͳͺͻͫͶͰͷͳ
430
̸̸̸̹͉͉͇͉́͊̾̓̓͑͏͆Ͱ͵ͳͪͼͺͰ͵ͽͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪ;ͺͼͽͯͰΒͽͼ͵Β̹ͼͳͳ͎ͰͻͰͭͬͳͳ
ͬͰͲͪͳͲͪͪͳͪͶͰͯͼͰͳͳͯͰͽͳͽͰͽͰͳͼͺͶͳͬͪͶͳͼ;ͪͺͬͻͳ;t͌ͪͶͰͽ;ͯ;ͭͰ͵ͳͬͪ
ͰͳͺͻͳͱͰΓ͵ͳͬͪͰͼͶͫͯͰ
ͼͽͪͬͳͳ̹ͼͰͳ͎ͰͻͰͭͬͳͰ
ͻͪͲͶͳͳͽͳͬͰͻͪͳͪͳͪͶ
ͼͽͳ
ͺͰͶͳͼ;ͯͪͽ͵ͺͪͬͪΒ;ͲͪͫͻͪΔͰͰͳͼͽͳͰͳͲͳͼͽͻͳΒͪͼͬΒͳͪͻͯͪ
͵ΒͰͼ;ͳͭͻͳͼͪͰ
ͳͶͳͺͽͺ;ͲͪͫͻͪΔͳͬͪͰͯͼͽͻͪͰ͋ͳͽͬͭͻͰͱͳͷͪi ̺;͵ͳͳΕ
ͼͽͻ
͆Ͱͼ;ͷΔͳͬΒͰ
ͯͪΒͰͭͻͪΌͪͼ͵ͳͻͪͽ;ͳͽͳͷͰΌ;Ͱͽͳ͵ͺͬͰͻͰΔͰͳͼͪͻͪͯΔ;
ͼΒͰͯͰͼͽͻͪͰ
ͪͼͯͻ;ͭͰΒͰͯͬͰ
ͯ;ͬͻΕͳͬͪΔͪͪͳͪͶͳͳͯͰͽͳͽͰͽͪ͋ͳͺͻͰͼͳͺͼͶͰͯͳͪͼ;ͼͽͬͪͻͪΔͪͬͳͰͽͳ͵-
ͽͰͻͳͽͻͳΒͪͶͳͳͺͶͳͽͳ͵ͳͽͬͻͰͬͳͪ
͵ΒͰͳͼ;ͺͼͽΒͪͶͰ;ͻͪͳΒͰͷͳͼͽͻͳΒͼ͵ͷͺͰͻͳͯ;
́ͯͰͽͳͽͰͽͳ͵Βͳͼ;ͯͰͰͳΒͪͷͪͼͽͬͪͻͪͳ;͵ͷ;ͳͼͽͳ͵ͷͺͰͻͳͯ;Ͷͪ͵ͼ;ͲͪͷͰΔͰͳͪͳ
ͪͶͳͷ ͉ͪͽ ΒͰ ;ͬͻͼͽͳ ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ ͊ͻͫͪ ͳ ͎ͻͬͪͽͪ ͳ ͳͷͪ ͯͶ;;Β;Εͳ ;ͽͳͪΒ ͪ
ͲͪͬͻͰͽͪ͵ͿͻͷͳͻͪΔͪͳͯͰͽͳͽͰͽ̹ͪΔͪ͵ͪ
͈ͼͽΒͰ ͯͬͪ ͻͪͲͶͳͳͽͪ ͬͳΌͰΔͪ ͵ͿͶͳ͵ͽͪ ͬͰͲͪͳ Ͳͪ ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ ͪ ΒͰͯΒ
ͼͽͻͪͳͺͼͽΒͳͬͻͼͽͻͪͲͯͬͪΒͪΔͰͪͳͪͶͳ ͳͯͰͽͳͽͰͽͪͳͽͰͱΔͪͯͪͼͰͳ;ͬͪΒ;
ͪͪͯͻ;
ͭΒ ΒͰ ͪͼͽΒͪΔͰ ͯͪ ͼͰ Ϳͻͷͳͻͪ ͪͯͪͳͪͶͳ – ͫͼͪͼ͵ͰͻͰͭͬͪ͵ͳ ͳͯͰͽͳͽͰͽ ͽͪ ͳͯͰΒͪ
ͺͽͳͰΒͳͲ̓ͪͶͪΒͰͬͭͬͻͰͷͰͪ
̹ΔͪͳͪΒͻͰͬͼͳΒͰͳͷͪͼͬͺͻͳͬͪͽͪΒ;ͳͯͰΒ;ͫͼͪ
ͼ͵ͷ ͳͯͰͽͳͽͰͽ;
ͯ͵ ͬͰΕͳͪ ͊ͻͫͪ ͳ ͎ͻͬͪͽͪ ͼͷͪͽͻͪ ͽ ;ͯͪͻͷ ͪ ͼͬΒ ͬͶͪͼͽͳͽͳ ͪͳͪͶͳ
ͳͯͰͽͳͽͰͽ͈ͽͰͳͻͪΒ;ͼͰͼͽͪͻͰͳͼͽͬͪͻͪΒ;ͬͰͻͪͲͶͳ͵Ͱ
ͺͺ;ͽͳͪͲͳͬ;ΒͰͲͳ͵ͪ
ͺͻͪͲͳ
ͳͷͪ
ͼͳͷͫͶͳͷͪ
ͪͲͳͬͳͷͪ;Ͷͳͪ
ͪͼͰΓͪͳͼͶ̓ͿͶͳ͵ͽͪΒͰΕͰͪͼͽͪΒͰ;ͽͻͰ;ͽ͵;͵ͪͯͪͼͰ
ͯ ͼͽͻͪͰ ͫΔͪ͵ͳ ͳ ͻͬͪͽͼ͵ͳ ͰͶͳͽͪ ͳ ͯͰͶͪ ͷͰΌ;ͪͻͯͰ ͲͪΒͰͯͳͰ ͬͻͰ ͺͻͳͽͳͼͳ ͪ
ͳͼͽͳͽ;ͳΒͰ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ t͈ͻͳͽͳͼͳ ͳ ͪͺͪͯͳ ͪ ͉͊ ;ͲͳͷͪΒ; ͼͬͰ ͷͭ;ΕͰ ͯͻ;ͽͬͰͰ
ͺͶͳͽͳ͵Ͱ
Ͱ͵ͷͼ͵Ͱ
͵;Ͷͽ;ͻͰͳͷͰͯͳΒͼ͵ͰͿͻͷͰͼͪΒͰͯͳͷΒͪͼͳͷͳΓͰͷ– ͯͪͼͰͽͬͳͰ
ͼͶͪͫͳ ͭͰͰͻͪͶͪ ͺͲͳͳΒͪ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ ͳ ͼͻͺͼ͵ͭ ͪͻͯͪ ; ΔΒ
ͳ ͯͪ ͼͰ ͪ ͼͬͰ ͷͭ;ΕͰ
ͪͳͰͼͺͻͰͳͳͺͯͻͳΒͰΔͰͻͪͲͬΒͳͯ;ͭͻͪͼͽͪͫͳͶͼͽi ̺;͵ͳͳΕ
ͼͽͻ
͊ͬͳ
ͬͳͺͻͳͽͳͼͳͳͼ;ͺͻͳͲͬͰͶͳͱͰΓͰͳͰͿͰ͵ͪͽ
tͼͽͬͪͻͪΔͰͫͼͪͼ͵ͰͻͰͭͬͪ͵ͭͳͯͰͽͳͽͰͽͪi
ͬͰΕ ͼ; ;ͺͻͪͬ ;ͳͳͶͳ ͼ;ͺͻͽ
ͯͬͰͶͳ ͼ; ͯ ͬͰΕͰ ͷͭͰͳͲͪͳΒͰ ͳ ΒͪͪΔͪ ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽ͉ͪͰͺ;ͫͶͳ͵ͪ͊ͻͺͼ͵ͪͳͷͪͼͬΒͳͼͽͳͽ;ͳͪͶͳ͵ͬͳͻͺͻͰ͵͵ΒͰͭͷͱͰͯͪ;ͽͳͰͪ
Βͪͬͳͯͳͼ͵;ͻͼ
ͫͻͪͲͬͳͼͳͼͽͰͷͳͷͰͯͳΒͰͳͽͪ͵ͪ͵ͽͳͬ;Ͱͼͽͬ;ΒͰ;;ͬͪΔ;ͼͬΒͰͺͲͳͳΒͰ;
̹ͳ͎ͳ;ͬͪΔ;ͼͻͺͼ͵ͭͳͯͰͽͳͽͰͽͪͳͽͻͪͯͳͳΒͰ
͋ͻͰΕͳ ͳͬ ͵ͿͶͳ͵ͪͽͪ ͯͼͳ ͼͰ ͪ ͻͪͲͶͳͳͽ; ͺͰͻͰͺͳΒ; ͽͷͰ ͵ͪ͵ ̹ͳ͎ ͽͻͰͫͪ ͯͪ
ͳͲͭͶͰͯͪ;ͫ;ͯ;Εͼͽͳ͊ͬͰ͵ͿͶͳ͵ͽͰͼͽͻͪͰͰͲͪͯͬΓͰͼ;ͻͰͰΔͳͷͪ̽ͰΒͽͼ͵ͭͼͺͻͪͲ;ͷͪ
̸ͶͽͰͻͪͽͳͬͪͬͷͼͺͻͪͲ;ͷ;ͲͪͺͻͰͯͼͽͪͬͳ͵Ͱͼͻͺͼ͵ͭͪͻͯͪΒͰͼͽͰͬͰΕͪͪ;ͽͷͳΒ͉ͪͰͺ;ͫͶͳ͵Ͱ
͊ͻͺͼ͵Ͱͳ;͵ͻͪΒΔΒͶͳͳΒͳͼͪͷͼͽͪΓͰΔͰ
ͲͪͺͻͰͯͼͽͪͬͳ͵Ͱͻͬͪͽͼ͵ͭͪͻͯͪͼͽͬͪͻͪΔͰͽͻͰΕͰͭ
ͰͽͳͽͰͽͪ
ͪͲͪͫΔͪ͵;ͺͶͳͽͳ͵;ͰͶͳͽ;ͼͽͬͪͻͪΔͰ;ͳͽͪͻͰ̹ͳ͎͊ͬͰͽͻͳͺͶͳͽͳ͵ͰͰͶͳͽͰͼͰ
ͪͰͶͼͶͪͱ;͵ Ͱͬͻͺͼ͵ͳͳͽͰͭͻͪͳΒͪ
ͪͶͳͼͰ͵ͳͼͺ;ΔͪͬͪΔͪ͵͵ͻͰͽͳͺͶͳͽͳ͵ͳͳ
Ͱ͵ͷͼ͵ͳ;ͼͶͬͪΒͪͬΓͪΒ;ͻͪͲͶͳͳͽͪͼͽͪͬͳͽ̹ͪΔͪ͵ͪͰͶͳͽͪ͵ͻͲͺͻͰͼͰͰͬͻͳͽͰͭͻͪ
ͳΒͪ ͺ͵;ͪͬͪ ͯͪ ͪͷͰͽͰ ͺͻͰ;ͻͰΌͰΔͰ ;;ͽͻͪΔͰ ͼͽͻ;͵ͽ;ͻͰ ̹ͳ͎ ; ͼͬͰͽͶ; ͳͼͺ;ΔͪͬͪΔͪ ͽͲͬ
ͼͽͪͯͪͻͯͪ Ͳͪ ͺͻͳ͵Γ;ͰΔͰ
ͽ ͳͲͪͲͳͬͪ ͯͯͪͽͰ ͽͰͲͳΒͰ ͊;͵ͫͳ ͷͰΌ; ͺͶͳͽͳ͵ͷ ͰͶͳͽͷ ;
̹ͳ͎
ͪͶͳͳ;Βͪͬͷͯͳͼ͵;ͻͼ;
ΒͪͬΓͪΒ;ͼͰ͵ͷͭ;ΕͰͭͺͻͳ͵Γ;ͰΔ̹ͪͳ̸͎͇͆͋ͺͪ͵ͽ;͈Ͷͳͽͳ͵ͪ
ͰͶͳͽͪͳͲ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵ͰͽͺͳͽͪΔͰͬͰͲ;ΒͰͲͪͶͪͼͽͬ͊ͻͫͳΒͰ;ͽΒͻͭͪͳͲͪͳΒͳ
ͯ͵ͼͰͫ
Δͪ͵-ͻͬͪͽͼ͵ͪͰͶͳͽͪͲͪͶͪͱͰͲͪͺͻͳ͵Γ;ͰΔͰͽͷͼͪͬͰͲ;́ͼͽͻͪͱͳͬͪΔͪΒͪͬͭͷΔͰΔͪͺ͵ͪͲ;Β;
431
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͪͼͪͷ͵ͭͻͪΌ͉ͪͪͰͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵ͰͺͯͻͱͪͬͪͶͪͼͽ̹ͬͳ͎;̸͇͆͋ͺͪ͵ͽ; ́ͼͽͳͽ;ͽ
Ͳͪͯͻ;ͽͬͰͪͳͼͽͻͪͱͳͬͪΔͪ
͍ͪ͵;ͶͽͰͽͺͶͳͽͳ͵ͳͪ;͵̹ͪͪΔͪ̈́;͵ͪ
2
͊ͬͳͪͬͰͯͰͳ ͵ͿͶͳ͵ͽͳ
ͪͪͬͰͯͰͳ ͼ; ͼͪͷͯͷͳͪͽͳ
͵ͪͻͪ͵ͽͰͻͳͼͽͳͳͼ;ͺ ͽͷͰ
ͽΒͰͪΔͳͼͪͱͪ;ͽͳͪΒͳͷͪͶͳͷͰͪΔͰͽͲͬͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰ
͵ͪ͵Ͳͬͪͳ
ͽͪ͵
ͳͰͲͬͪͳ̽ͰΔͰͷͲͪ͵ͪͳͯͻ;ͭͳͺͻͪͬͳͪ͵ͪͽͪͳͲͯͷͰͪͯͰͷ͵ͻͪͽͼ͵ͳͳͼͽͳͽ;ͳ
Βͪ
ͬͳͼ͵ͳͺͻͰͯͼͽͪͬͳ͵ΒͰͯͳͻͰ͵ͽͷͰΔͪͬΓ;ͪͻͯͪ
ͶͳͪͬͪΓ;ͯͰΓ;ͯͼ͵ͳͳͭͻͪΌͪͼ͵ͳ
ͺͻͪͬͪͪͰͭͻͪͳͰͳͻ͵ͫͰͲͼ;ͯͼ͵ͭͺͼͽ;ͺ͵ͪ
ͻͪͼͺͶͪͭͪͯͻͱͪͬͳͷͫ;ΘͰͽͷͳ;ͽͳͪͪ
ͫͻΒͰͺͻͰͼͰ;ͫͼͪͼ͵ͰͻͰͭͬͪ͵ͷͯͻ;ͽͬ;̸͵ͽͰͻͳ;͵ͿͶͳ͵ͽͳͷͪ;͵ΒͳͷͪΒͰ;Ͱͼͽͬ
ͬͪͶͪͽͲͬͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪͺͻͰ͵ͼͬΒͳͳͼͽͳͽ;ͳΒͪͳͼ;ͼͪͷͫͳͶͰͺͶͳͽͳ͵ͰͺͪͻͽͳΒͰ
ͬͰΕͳͳͼͽͳͽ;ͳΒͰ
;ͯͻ;ͱͰΔͪͭͻͪΌͪͪ
ͷͰͯͳΒͳͳͼͶͳ
̸̸̀̓͌͐̓͡
͊ͬͳͪͬͰͯͰͳ͵ͿͶͳ͵ͽͳͻͰͲ;Ͷͽͪͽͼ;ͼͽͻ;͵ͽ;ͻͪͶͳ
ͼͳͼͽͰͷͼ͵ͳͰΒͰͯͪ͵ͼͽͳ;ͫͼͪͼ͵-
ͰͻͰͭͬͪ͵ͷͯͻ;ͽͬ;ͳͫͶ͵ͳͻͪΒ;ͺͻͰͼͷͯͰͻͳͲͪͳΒͰͳͻͪͲͬΒ͈ͪͻͰͼͳͷͯͰͻͳͲͪͳΒͰ
ͳͰ͵ͷͼ͵ͭͻͪͲͬΒͪ
͵ͪͳͳͲͭͻͪͯΔͪͼͳΒͪͶͭ͵ͪͺͳͽͪͶͪͯͻ;ͽͬͪͳ͵;Ͷͽ;ͻͰͷͳͻͪ
͵Γ;Ͱͼ;
ͺͻͰͽͺͼͽͪͬ͵Ͱ Ͳͪ ͺͻͰͬͪͲͳͶͪͱͰΔͰ ͵ͿͶͳ͵ͪͽͪ ͐ͳͳ ͼͰ ͯͪ ͼͰ ͯͻ;ͽͬ ̹ͳ͎ ͬͻͽͳ ; Ͳͪͪͻͪͷ
͵ͻ;ͭ; ͵ͿͶͳ͵ͽͳ ͼͺͻͰͪͬͪΒ; ͷͯͰͻͳͲͪͳΒ; ͳ ͻͪͲͬΒ
ͪ ͫͰͲ ͷͯͰͻͳͲͪͳΒͰ ͳ ͻͪͲͬΒͪ Ͱͷͪ
ͻͰͰΔͪͪͭͷͳͶͪͳ͵ͿͶͳ͵ͪͽͪͅͰΌ;ͽͳͷ
ͺͻͰͼͬͰͭͪͽͭͪͼ;ͽͳͪΒͰ; ͺͻͳͲͪͬͪΔ;ͯͪ͵
ͿͶͳ͵ͽͳͺͼͽΒͰͳͯͪͼͽͻͪͰ;͵ͿͶͳ͵ͽ;ͳͷͪΒ;ͻͰͪͶͳͼͽͳͰͳͽͰͻͰͼͰt͆ͰͺͯͳͺͻͰͯ;ͼͶͬͳ
ͻͰͰΔͪͼͬͭͼ;͵ͫͪ;̹ͳ͎ͺͻͬ
ΒͪͼͺͻͳͲͪΔͰͯͪͼ;͵ͫͺͼͽΒͳͳͳͯͰͽͳͿͳ͵ͪͳΒͪͪ͵ͽͰ
ͻͪͼ;͵ͫͪͳͯͻ;ͭ
ͺͻͳͲͪΔͰͼ;͵ͫͪ͵ͪͻͰͪͶͳͼͽͳͭ
ͽΒͷͰΌ;ͼͫͺͻͳͲͪΔͰͯͪͺͻͽͳͬͳ͵
ͳͷͪͺͻͪͬͯͪͲͪͼͽ;ͺͪͼͺͼͽͬͰͰͳͽͰͻͰͼͰ̽ͻ;ͭͪͳΒͰͻͰͰ
ͷͻͪͼͰͲͪͽͳ͵ͼͪ͵ͳͷͻͪͲͭͬͪͻͪͳ
ͫͰͼͰͼͽͻͪͰ
ͷͰΌ;ͼͫ
ͷͻͪΒ;ͽͻͰͽͳͻͪͽͳ͵ͪͻͪͳͪͶͰ͋Ͱ͵͵ͪͯͪͼͰͻͪͲΒͪͼͳ͵ΒͰͼͪ͵ͳͷ;
ͼ;͵ͫ;ͳ͵ͪͯͪͼͰͼ;͵ͫͼͬͰͯͰͪͻͰͪͶͳͼͽͳͰͰͶͰͷͰͽͰ
ͷͭ;ΕͰΒͰͰ͵ͳͬͪͽͳͯͪͯͫͳΒͰͪͶͽͰͻ
ͪͽͳͬ;;ͷͳͻͷͻͪͲͻͰͰΔ;i ͑Γ;͵ͳΕ
ͼͽͻ
͋Ͱ͵ͪ͵ ͽͭͪͺͶͳͽͳ͵ͳͺͻͰͯͼͽͪͬͳͳ
ͳͰͶͳͽͰͼͬͪͽͻͳ͵ͼͽͳͽ;ͽͳͬͪͪͻͯͪͷͭ;ͯͪͺ;ͻͰͪͬͪͽͳͪͭͷͳͶͪͰ͵ͿͶͳ͵ͽͰ
͈ͼͽͻͪͽͪͼͳͽ;ͪͳΒͪ ;̹ͳ͎ͲͪͽͰͬͪͼͽͻͺΓͳͬͪͺͻ ͺͶͳͽͳ͵ͳ ͰͶͳͽͪ ͼͬͪͽͻͳͪͻͯͪͲͪ
ͳͲͭͻͪΌͳͬͪΔͰͷ͵;Ͷͽ;ͻͰͷͳͻͪ͵ͪͺͶͪͽͿͻͷͰͼͽͪͫͳͶͼͽͳ͊ͪͷͼͽͪͶͳͲͭͻͪΌͳͬͪΔͰͪ;ͽͷͰ
ͼͽͻͪͽͰͭͳΒͰ ͺͻͳͬͻͰͯͰ
͵;Ͷͽ;ͻͰ ͳ ͺͶͳͽͳ͵Ͱ ͼͪͻͪͯΔͰ ͷͰΌ; ͰͽͳͽͰͽͳͷͪ ; ̹ͳ͎
ͪ ͫͰͲ ͷͰͪΔͪ
ͷͰΌ;ͪͻͯͳ Ϳͪ͵ͽͻͪ
ͷͭ;ΕͳΕͰ Ϳ;͵ͳͳͼͪΔͰ ͳ ͼͽͪͫͳͶͳͲͪͳΒ; ͯͻ;ͽͬͪ ͈ͽͻͰͫ ΒͰ
;ͼͺͼͽͪͬͳͽͳͺͻͰͼͬͰͭͪͰ͵ͷͼ͵Ͱ
ͺͶͳͽͳ͵Ͱͳ͵;Ͷͽ;ͻͰͺͻͰͽͺͼͽͪͬ͵Ͱͯͪͫͳͬͪ͵ͼͺͰͳͿͳͪ
ͯͻͱͪͬͪ ͽͬͻͰͬͳͪ ͷͭͶͪ ͯͪ ͺͼͽͪͰ ͳ ͯͪ ͫ;ͯͰ Ϳ;͵ͳͪͶͪ ̽ͼͪͯͪΔͰ ͪ͵ͽͳͬ ͷͰͪΔͰ
ͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰͭͽͬ;ͬͰ͵ΒͰͫͳͶͪͽͰͽ;ͼͻͺͼ͵ͭͰͽͳͽͰͽͪ
ͪ;ͳΓ;ͰͽͻͪͶͳͲͪͳΒͰ
̹ͼͰ ͳ ͎ͰͻͰͭͬͳͰ
ͽ ΒͰ ͳ ͪͼͽΒͪΔͰ ͫΔͪ͵Ͱ ͺͶͳͽͳ͵Ͱ ͰͶͳͽͰ ; ͊ͪͻͪΒͰͬ; ͋ Ͳͪ
ͺͼͶͰͯͳ;ͳͷͪͼͽͬͪͻͪΔͰͪͼͳͷͰͽͻͳͭͫͼͪͼ͵-ͰͻͰͭͬͪ͵ͭͯͻ;ͽͬͪ
ͯ;ͫ͵ͺͯͰΓͰͭͳ
ͼͽͻ;͵ͽ;ͻͪͶ ͳ ͵;Ͷͽ;ͻ ͊ͽͬͪͻͪ ͼͶͳ͵ͪ ΒͰ ͯͪ ͳ ͪ͵ ͼ͵ͻ ͯͬͰ ͯͰͰͳΒͰ ; ̹ͼͳ ͳ
2
IUUQGSPOUBMSTOBKOPWJKF-istrazivanje-gradjani-najvise-vole-snsd-i-bn-televiziju/
432
̸̸̸̹͉͉͇͉́͊̾̓̓͑͏͆Ͱ͵ͳͪͼͺͰ͵ͽͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪ;ͺͼͽͯͰΒͽͼ͵Β̹ͼͳͳ͎ͰͻͰͭͬͳͳ
͎ͰͻͰͭͬͳͳ Ͱͷͪͷ ͯͰͷ͵ͻͪͽͼ͵ ͯͻ;ͽͬ ͼͪ ΔͰͷ; ͺͻͳͺͪͯͪΒ;Εͷ ͺͶͳͽͳ͵ͷ ͵;Ͷͽ;ͻͷ
ͪ
ͼͬͰͽͼ͵ͪ Ͱ͵ͷͼ͵ͪ ͵ͻͳͲͪ ͪ͵ͽ;ͰͶͪ ͺͼͶͰͯΔͳ ͭͯͳͪ ͼͪͷ ͺͻͯ;ͫΓ;ΒͰ ͬͰΕ ͺͼͽΒͰΕͰ
ͺͻͽͳͬͻͰͼͽͳ
̸̸͉͉̈́́͋̾͋͌
433
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
BISERKA R. KOŠARAC
SOME ASPECTS OF SOCIAL CONFLICTS IN POST -
%":50/#04/*""/%)&3;&(07*/"
SUMMARY
This paper will analyze some aspects of the basic types of social conflicts in the post-Dayton Bosnia and
)FS[FHPWJOB5IF history of conflicts in this country requires the consideration of different influences that
lead to social, national, religious, political and economic conflicts. Also, social conflicts will be interpreted in
the context of the continuing crisis that characterizes socio-QPMJUJDBMSFMBUJPOTJO#)*OUFSFUIOJDDPOGMJDUTBSF
represented as political aim for territorial controlling and governing, national identity and continuing con-
GMJDUTJOEFUFSNJOJOHGVUVSFPG#)%FTQJUFJOJUJBMDPNNJUNFOUUP&6JOUFHSBUJPOQSPDFTTFT#PTOJBBOE)Fr-
zegovina is characterized by continuing disintegration and numerous conflicts preventing the establishment
of socio-political, economic and cultural conditions for normal government system functioning.
,&:803%4 social conflicts, post-%BZUPO#PTOJBBOE)FS[FHPWJOB
EJTJOUFHSBUJPO, EU integrations.
434
316.644-
316.644-
̸̸̻̽͆́̾̈́̓͌̈́́ͣ͠1
̸̸͊͆̾̿͆ ͅ. ̺̀̾͐̾́ͣ
͌ͳͬͰͻͲͳͽͰͽ ; ͈ͻͳͽͳͳ ͼͪ ͺͻͳͬͻͰͷͰͳͷ ͼͰͯͳͽͰͷ
; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ, ͍ͳͶͲͿͼ͵ͳ Ϳͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪ Ͳͪ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ͳ ͵ΔͳͱͰͬͼͽ
̸̸͈͇͇̹͉͇̺͌̈́͋́́͊̾͆͊͋͌̀͌͢ͅͅ
̸̸̸̸̻͇̹͇͉̺͇͈͇͉̺̈́̈́͆͊̾̽͊͋͊̀͌̾́͢ͅ
̸͇̺͈͉͇͆́̾͊̾͆͋
̸̸͊̿̾͋̓ ͏ͳΓ ͳͼͽͻͪͱͳͬͪΔͪ ͬͭ ͻͪͯͪ ΒͰͼͽͰ ;ͽͬͻΌͳͬͪΔͰ ͼͽͪͬͬͪ ͼͬͪͽͪΔ; ͷ;ͶͽͳͺͳͼͷͰͼͽͳ
; ͫͻͪͲͬͪΔ; ͵ͪ ͭͶͫͪͶͭ ͼͻͰͯͼͽͬͪ ͼͺͻͪͲ;ͷͰͬͪΔͪ ͳ ͬͭͰͼͺͰͻͪͽͪ͵ͪ͵ ͫͳ ͼͰ ͳͼͽͪ͵Ͷͳ ͲͪͪΒ ͳ
ͺͽͻͰͫͪ ͺͷͰ;ͽͭ ͺͻͳͼͽ;ͺͪ ͼ ͳΓͰͷ ͺͻͰͬͪͲͳͶͪͱͰΔͪ ͵;Ͷͽ;ͻͶ͵ͳ ͫͪͻͳΒͰͻͪ ͳ ͺͼͽͳͲͪΔͪ ;ͼͺͰͪ ;
ͺͻͿͰͼͳͪͶΒ ͵ͷ;ͳ͵ͪͳΒͳ. ͌ ͳͼͽͻͪͱͳͬͪΔ; ͼͰ ͺͶͪͲͳ ͯ ͼͶͰͯͰΕͳ ͺͻͰͽͺͼͽͪͬ͵ͳͺͻͬ, ͺͲͪ
ͬͪΔͰ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͳΒͰ ΒͰͯͳͳ ͺͻͰͯ;ͼͶͬ Ͳͪ ;ͼͺͰ; ͵ͷ;ͳ͵ͪͳΒ; ; ͫͻͪͲͬͪΔ; ͳ ͫ;ͯ;ΕΒ ͺͻ
ͿͰͼͳΒͳͯͻ;ͭ, ͵Ͱͺͽ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ; ͫͻͪͲͬͪΔ; ΒͰ ͵ͻͳͼͽͪ ͺͻͳͼͽ;ͺ ; ͺͻͰͬͪͲͳͶͪͱͰΔ; ͵;Ͷ
ͽ;ͻͶ͵ͳ ͫͪͻͳΒͰͻͪͽͻͰΕͰ, ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ΒͰ ͰͼͺͰͻͪͽͼͽͻ;͵Ͱ ; ͺͻͿͰͼͳΒͳ ͺͼͳͶͭͪ ͳ ͶͰ͵ͪͻͪ. ̀ͪ
ͺͽͻͰͫͰ ͳͼͽͻͪͱͳͬͪΔͪ ͼͪͼͽͪͬΓͰ ΒͰ ;ͺͳͽͳ͵ ͵Βͳ, ͺͻͰͯ ͺͽͳ ͺͯͪͽͪ͵ͪ ͳͼͺͳͽͪͳͳͷͪ, ͫ;ͬͪͽͪ
ͳ ͼͰͭͷͰͽ ͺͼͬͰΕͰ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ, ͼͰͭͷͰͽ ͺͼͬͰΕͰ ͺͻͰͬͪͲͳͶͪͱͰΔ; ͵;Ͷͽ;ͻͶ͵ͳ ͻͪͲͶͳ͵ͪ ͳ,
ͪ ͵ͻͪΒ;, ͼͰͭͷͰͽ ͺͼͬͰΕͰ ;ͶͲͳ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ; ͫͻͪͲͬͪΔ;. ̸͵Ͱͽͳͻͪͳ ͼ; ͼͽ;ͯͰͽͳ ͺͻͬͰ ͳ
ͯͻ;ͭͰ ͭͯͳͰ ͅͰͯͳͳͼ͵ͭ Ϳͪ͵;ͶͽͰͽͪ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ, ͼͽ;ͯͰͽͳ ͺͻͬͰ ͳ ͯͻ;ͭͰ ͭͯͳͰ ͼͪ
̓ͪͽͰͯͻͰ Ͳͪ ͺͼͳͶͭͳΒ; ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ, ͵ͪ ͳ ͯͳͺͶͷͳͻͪͳ ͶͰ͵ͪͻͳ ͳ ͺͼͳͶͲͳ. ͉ͰͲ;Ͷͽͪͽͳ
ͬͰ ͼͽ;ͯͳΒͰ ͺͻͰͼͰ͵ͪ, ͵Βͳ ͼ; ͪͪͶͳͲͳͻͪͳ ͺͷΕ; ͯͰͼ͵ͻͳͺͽͳͬͰ ͼͽͪͽͳͼͽͳ͵Ͱ ͳ ͵ͻͰͶͪͳͰ ͪͪͶͳͲͰ,
ͺͽͬͻΌ;Β; ͪͬͰͯͰͰ ͺͻͰͽͺͼͽͪͬ͵Ͱ ͳ ;͵ͪͲ;Β; ͪ ͺͽͻͰͫ; ͼͺͼͫΓͪͬͪΔͪ ͺΒͰͯͳͪͪ Ͳͪ ͻͷͪͶͪ
ͱͳͬͽ ͳ ͻͪͯ ; ͭͶͫͪͶͷ ͯͻ;ͽͬ;. ͆Ͱͺͯ ΒͰ ͺͻͳͶͪͭͯͳͽͳ ͼͰ ͺͻͷͰͪͷͪ, ͽͰ ͺͻͰͬͪͲͳΕͳ ͺͽͰͳ
ΒͪͶͰ ͵;Ͷͽ;ͻͶ͵Ͱ ͻͪͲͶͳ͵Ͱ ͵ͪ͵ ͫͳ ͼͰ ͷͭ;Εͳ ͺͻͳͼͽ;ͺ ͻͪͲͶͳͳͽͳͷ ͼͪͯͻͱͪΒͳͷͪ, ;ͼͺͼͽͪͬͳͶͪ
ͭͶͫͪͶͪ ͼͪͻͪͯΔͪ ͳ ͺͼͽͳͭͪ ͫΓͳ ͺͻͿͰͼͳͪͶͳ ;ͼͺͰ.
̓Γ;Ͱ ͻͰͳ ͷ;ͶͽͳͺͳͼͷͰͼͽ, ͰͼͺͰͻͪͽ, ͵;Ͷͽ;ͻͶ͵Ͱ ͻͪͲͶͳ͵Ͱ, ͫͻͪͲͬͪΔͰ, ͭͶͫͪͶ
ͯͻ;ͽͬ
͇͉͇̺͉͋̾́͊̓́̓́͠
͇ͼͬ ͺͶͪͲͳͽͰ ͺͻͳͶͳ͵ͷ Ϳͻͷ;ͶͳͼͪΔͪ ͽͰͷͰ ͬͭ ͻͪͯͪ ͫͳͶͪ ΒͰ ͺͽͻͰͫͪ ͯͪ ͼͰ ;ͼͽͪͬͳ
ͳͬ ͳͿͻͷͳͼͪͼͽͳ ͳ ;ͺͽͻͰͫͰ ͺͻͳͼͽ;ͺͪ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ͪ ͽͰͻͳΒͪͻͷ ͳͬ; ͫͻͪͲ
1
danijela.ignjatovic6@gmail.com
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬͪΔͪ, ͫ;ͯ;Εͳ ͯͪ ͼͰ ͬͪΒ ͺͻͳͼͽ;ͺ ͺ͵ͪͲͪ ͵ͪ ͰͿͳ͵ͪͼͪ ; ͺͻͰͬͪͲͳͶͪͱͰΔ; ͵;Ͷͽ;ͻͶ͵ͳ ͫͪͻͳ
ΒͰͻͪ ͳ ͼͽͳͪΔ; ͳͻ͵ͭ ͼͺͰ͵ͽͻͪ ͲͪΔͪ ͳ ͬͰͽͳͪ ͵Βͳ ͳͼ; ͭͻͪͳͰͳ ͼͪͷ ͪ ͼͬͳ, ΒͰͲͳ
͵ͳ/Ͷͳͭͬͳͼͽͳ͵ͳ ͼͳͷͫͶͳ͵ͳ ͼͳͼͽͰͷ ͬͰΕ ͺͯͻͪͲ;ͷͰͬͪΒ; ͳ ͪ͵ͽͳͬͳͻͪΔͰ ͻͪͲͳ ͯͻ;ͭͳ ͵ͭͳ
ͽͳͬͳ, ͺͼͳͳ͵ͳ, Ͱͷͽͳͬͳ ͳ ͯͻ;ͽͬͰͳ ͼͺͼͫͼͽͳ ͺΒͰͯͳͪ ͵Βͳ ͼͰ ; ͪ͵ͪͯͰͷͼ͵ͷ
͵ͻ;ͱͰΔ; ͺͻͳͺͻͰͷͪ Ͳͪ ͫ;ͯ;Εͳ ͺͲͳͬ, ͪͶͳ ͳ Ͳͪ tͺͻͰͱͳͬΓͪͬͪΔͰi ; ͭͶͫͪͶͷ ͼͬͰͽ;.
̽ͻͪͼͽͳͰ ͳ ͫͻͲͰ ͺͻͷͰͰ ; ͼͪͬͻͰͷͰͷ ͯͻ;ͽͬ;, ͵ΒͰ ͼ; ͺͻͪΕͰͰ ͽͰͶ͵ͳͷ ͻͪͲͬΒͰͷ ͳ
;ͱ;ͻͫͪͳͷ ͺͻͳͶͪͭΌͪͬͪΔͰͷ ͺΒͰͯͳͪ ͪ ͬͪͼͽͪͶͰ ͺͻͷͰͰ, Ͱͷͳͬ ;ͼͶͬΓͪͬͪΒ;, ͺͪ
ͪ͵ ͳ ͺͻͳͷͻͪͬͪΒ; Ͱ͵ͼͺͰͻͽͰ ; ͫͶͪͼͽͳ ͫͻͪͲͬͪΔͪ ͯͪ ͽͻͪͭͪΒ; Ͳͪ ͯͭͬͪͻͪΒ;Εͳͷ ͳ ͯͻ;ͭͪͳΒͳͷ
ͺͻͳͼͽ;ͺͳͷͪ, ͵Βͳ ΕͰ ͫͳͽͳ ;ͼ͵ͶͪΌͰͳ ͼ ͺͽͻͰͫͪͷͪ ͯͻ;ͽͬͪ, ͪͶͳ ͳ ͺΒͰͯͳͪͪ. ͌ ͪͼͽͪͬͳ ͼͽͻͪͭ
ΒͰͲͳ͵ͪ, ͵Βͪ ͼͰ, ͺͻͰ ͼͬͰͭͪ, ͼͶͪΔͪ ͪ ΒͰͲͳ͵Ͱ ͳ ͺͼͳͶ͵Ͱ ͽͰͻͳΒͰ ; ͵Βͳͷͪ ΒͰ ΒͰͲͳ͵ͳ ͻͰͺͻͰͲͰ
ͽͪͳͳ ͼͳͼͽͰͷ ͯͷͳͪͽͪ, ͯ ͼͪͯͪ ΒͰ ;ͼͽͪͬΓͰ ͺͻͰ͵ ͯͰͼͰͽ ͷͰͽͯͪ ͳ ͺͻͳͼͽ;ͺͪ, ͵Βͳ ͼ; ͼͰ
ͺ͵ͪͲͪͶͳ ͵ͪ ͰͯͬΓ ͰͿͳ͵ͪͼͳ ;͵Ͷͳ͵ ͼ; ͫͳͶͳ ͺͻͳͷͰΔͳͬͪͳ ͳͲͶͬͪ. ͊ ͯͻ;ͭͰ ͼͽͻͪͰ,
͵ͷͫͳͬͪΔͰͷ ͻͪͲͶͳͳͽͳ ͺͻͳͼͽ;ͺͪ ͳ ͷͰͽͯͪ, ͵ͪ͵ ͼͰ ͺ͵ͪͲͪͶ ; ͺͻͪ͵ͼͳ, ͯͫͳΒͪΒ; ͼͰ ͲͪͪΒͳ
ͻͰͲ;Ͷͽͪͽͳ, ; ͼͷͳͼͶ; Ͳͪͽͭ ͺͫΓͪΔͪ ΒͰͲͳ͵Ͱ ͳ ͵ͷ;ͳ͵ͪͽͳͬͰ ͵ͷͺͰͽͰͳΒͰ ;Ͱͳ
͵ͪ/ͼͽ;ͯͰͪͽͪ 3JDIBSET3PEHFST
#SPXO
͇ͫΒͰͯͳΔͪͬͪΔͰͷ ͻͪͲͶͳͳͽͳ ͺͻͳͼͽ;ͺͪ ͳ
ͷͰͽͯͪ, ͵ͷͫͳͬͪΔͰͷ ͽͰͳ͵ͪ ͵ΒͰ ;͵Γ;;Β; ͻͰͪͬͪΔͰ ͺͻͫͶͰͷͪ ͳ ͪ͵ͽͳͬͳͻͪΔͰ ͻͪͲͶͳͳͽͳ
ͺͽͰͳΒͪͶͪ ;Ͱͳ͵ͪ/ͼͽ;ͯͰͪͽͪ ͺͯͳͱͰ ͼͰ ͳͬ ͷͽͳͬͪͳΒͰ, ͺͪ ͼͪͷͳͷ ͽͳͷ ͳ ͵ͷͺͰͽͰͳΒͪ ͻͪͼ
ͽͰ. ͈ͻͳͼͽ;ͺ ͵Βͳ ͫΒͰͯͳΔ;ΒͰ ͻͪͲͶͳͳͽͰ ͽͰͳ͵Ͱ ͳ ͫͪͲͳͻͪ ͼͰ ͪ ͻͪͲͬͻͼͼͽͳ ͷͪͽͰͻͳΒͪͶͪ ͳ
ͪ͵ͽͳͬͳͻͪΔ; ͬͳͰͼͽͻ;͵ͳ ͼͺͼͫͼͽͳ ͺΒͰͯͳͪ ΒͰͼͽͰ ͺͻͳͼͽ;ͺ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ (Copeand
,BMBOU[JT
#MBHPKFWJǀ i Kuliǀ, 2013, ͼͽͻ,VMJǃand Blagojeviǃ, 2017, ͼͽͻ.
͋Ͱͻͷͳ ͷ;ͶͽͳͺͳͼͷͰͼͽ ͺΒͪͬΓ;ΒͰ ͼͰ ; ͶͳͽͰͻͪͽ;ͻͳ ͵ͪ ͽͰͻͳΒͪ ͳͶͳ ͺͻͳͼͽ;ͺ ͯ 1994.
ͭͯͳͰ, ͵ͪͯͪ ͼͰ ͭͻ;ͺͪ ͼͽͻ;Δͪ͵ͪ ͳͲ ͫͶͪͼͽͳ ͫͻͪͲͬͪΔͪ ͵;ͺͳͶͪ ; ͷͪͶͷ ͷͰͼͽ; ͢; ̈́ͯ, ;
̸;ͼͽͻͪͶͳΒͳ, ͵ͪ͵ ͫͳ ͻͪͲͷͽͻͳͶͪ ͺͽͻͰͫͰ ͳ ͲͪͽͰͬͰ ͼͪͬͻͰͷͰͭ ͯͻ;ͽͬͪ Ͳͪ ͬͷ ͬͻͼͽͷ ͪͼͽͪ
ͬͰ ͺͳͼͷͰͼͽͳ, ͼ ͳΓͰͷ ͻͰͯͰͿͳͳͼͪΔͪ ͽͻͪͯͳͳͪͶͰ ͽͰͻͳΒͰ ͺͳͼͷͰͼͽͳ.͌ ͽΒ ͯͳͼ͵;ͼͳΒͳ
ͯͶ ͼͰ ͯ ͬͰ ͺͪͻͪͯͳͭͷͰ (ͽͰͻͳΒͰ), ͵ͪ͵ ͫΒͪΔͪͬͪΒ; ̓;ͺ ͳ ̓ͪͶͰͳͼ (2000, ͼͽͻ. 7), ; ͵ΒΒ
ͺͼͽΒͳ Ͱͼͽ ͲͪͼͰͫͳ ͰͶͰͷͰͪͽͪ ; ͺͻͰͼ; ͼͽͬͪͻͪΔͪ ͲͪͰΔͪͰͶͰͷͰͽͳ ͵Βͳ ͼͰ ͯͼͰ ͪ Ͷͳ
ͭͬͳͼͽͳ͵, ͬͳͲ;ͰͶ, ͪ;ͯͳ, ͭͰͼͽͬ ͳ ͺͻͼͽͻ ͲͪͰΔͰ, ͵ͪ ͳ ͷ;ͶͽͳͷͯͪͶͳ ͫͻͪͼͳ Ͳͪ
ͰΔͪ ͵Βͳ ͷͰΌ;ͼͫ ͺͬͰͲ;Β; ͺͷͰ;ͽͳ ͺͰͽ ͬͳͯͬͪ ͲͪͰΔͪ. ͇ͯͪͫͻͪ ΒͰ ͬͪΒ ͽͰͻͷͳ, ͳͼͽͳ;
̓;ͺ ͳ ̓ͪͶͰͳͼ (2000, ͼͽͻ. 8), ΒͰͻ ;͵Γ;;ΒͰ ͯͬͪ ͬͪͱͪ ͪͼͺͰ͵ͽͪ ͼͪͬͻͰͷͰͰ ͵ͷ;ͳ͵ͪͳΒͰ
ͺͻͬͳ ͼͰ ͯͼͳ ͪ ͷͽͬ ͵ͷ;ͳ͵ͪͽͳͬͳ ͵ͪͪͶͪ ͳ ͼͻͰͯͼͽͪͬa (jeͲͳ͵ͳ, ͭͰͼͽͬͳ, ͪ;ͯͳͽͳͬͳ,
ͬͳͲ;ͰͶͳ, ͺͻͼͽͻͳ
ͯͻ;ͭͳ ͼͰ ͯͼͳ ͪ ͳͲͻͪͱͰ; ͵;Ͷͽ;ͻͶ͵; ͳ Ͷͳͭͬͳͼͽͳ͵; ͻͪͲͬͻͼ
ͼͽ (ͼͳͷͫͶͳ͵ͳ ͵ͷ;ͳ͵ͪͽͳͬͳ ͼͳͼͽͰͷͳ ͼͰ ͻͪͲͶͳ͵;Β; ͳ ͬͪͻͳͻͪΒ; ; Ͳͪͬͳͼͼͽͳ ͯ ͵;Ͷͽ;ͻͰ ͳ
͵ͽͰ͵ͼͽͪ, ͳ ͳͷͪΒ; ͼͺͰͳͿͳͰ ͵ͭͳͽͳͬͰ, ͵;Ͷͽ;ͻͪͶͰ ͳ ͯͻ;ͽͬͰͰ ͷͪͳͿͰͼͽͪͳΒͰ). ͌ ͼ͵Ͷͪͯ;
ͼ ͬͳͷ, ͷ;ͶͽͳͺͳͼͷͰͪ ͼͫͪ ͫͳ ͽͻͰͫͪͶ ͯͪ ͫ;ͯͰ ͺͳͼͷͰͪ ; ͵ͭͳͽͳͬͷ ͳ ͯͻ;ͽͬͰͷ ͼͷͳͼͶ;,
ͽ Ͳͪͳ ͯͪ ͺͼͰͯ;ΒͰ ͬͳͰͼͽͻ;͵;ͺͳͼͷͰͼͽ, ͵Βͪ ͺͯͻͪͲ;ͷͰͬͪ ͺͲͪͬͪΔͰ ͳ ;ͺͽͻͰͫ; ͻͪͲͶͳ
ͳͽͳ ͼͳͷͫͶͳ͵ͳ ͼͳͼͽͰͷͪ ; ͯͻ;ͽͬͰͷ ͵ͽͰ͵ͼͽ;.
͈ͻͳͼͽ;ͺ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ͫͶͳͼ͵ ΒͰ ͺͬͰͲͪ ͼͪ ͼͰͷͳͽͳ͵ͷ ͽͰͻͳΒͷ ͼͳͷͫͶͳ͵ͳͷ
ͼͳͼͽͰͷͳͷͪ, Ͱͷ; ͯͳͻͰ͵ͽ ͳͶͳ ͳͯͳͻͰ͵ͽ ͺͳ; ̸ͼͽͳ ͳ ̹;Ͷ, ̓ͻͰͷ ͳ ͍ͳͲ (Anstèy&Bull,
2006, ͼͽͻ
,SBNTDI
ͼͽͻ'FF[
ͼͽͻ. 68). ͈ͻͰͷͪ ͬͳͷ ͪ;ͽͻͳͷͪ, ͷ;ͶͽͳͺͳͼͷͰͪ
436
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
ͼͫͪ; ͼͽͪΔ; ΒͰ ͯͪ ͻͪͼͺͲͪΒͰ ͳ ͵ͻͳͼͽͳ ͼͶͰͯͰΕͰ ͼͳͷͫͶͳ͵Ͱ ͼͳͼͽͰͷͰͶͳͭͬͳͼͽͳ͵ͳ (ͭͬͻͳ
ͳ ͺͳͼͪͳ ΒͰͲͳ͵, ͭͻͪͷͪͽͳ͵ͪ, ͶͰ͵ͼͳ͵ͪ, ͼͽͳͶͬͳ
ͬͳͲ;ͰͶͳ (ͺ͵ͻͰͽͰ ͳ Ͱͺ͵ͻͰͽͰ ͼͶͳ
͵Ͱ/;ͺͽͻͰͫͪ ͫΒͪ, ͽͪͫͰͶͪ, ͯͳΒͪͭͻͪͷͪ
ͪ;ͯͳͽͻͳ (ͷ;Ͳͳ͵ͪ ͳ Ͳͬ;ͳ ͰͿͰ͵ͽͳ/ͬͳͼͳͪ ͽͪ/ͭͶͪͼͪ,
ͷͰͶͯͳΒͪ, ͻͳͽͪͷ
ͭͰͼͽͬͳ (ͳͲͻͪͲͳ Ͷͳͪ ͳ ΒͰͲͳ͵ ͽͰͶͪ/;ͺͽͻͰͫͪ ͫͻͲͳ ͳ ͼͺͻͳ ͺ͵ͻͰͽͪ
ͺͻͼͽͻͳ (ͳͲͭͶͰͯ ͳ ͻͭͪͳͲͪͳΒͪ ͺͻͼͽͻͪ ͳ ͫΒͰ͵ͪͽͪ/ͺͻͰͪ ͺͲͳͳΒͰ, ͻͪͲͯͪΓͳͰ, ͼͷͰͻͪ).
͇ͼͳͷ ͺͲͪͬͪΔͪ ͻͪͲͶͳͳͽͳ ͻͰͺͻͰͲͰͽͪͳͳ ͼͳͼͽͰͷͪ, ;Ͱͳͳ/ͼͽ;ͯͰͽͳ ͫͳ, ; ͬͪ͵ͬͷ
ͺͻͳͼͽ;ͺ; ͵Βͳ ͳͼͳͼͽͳͻͪ ͪ ͬͳͰͼͽͻ;͵Β ͺͳͼͷͰͼͽͳ, ͽͻͰͫͪͶ ͯͪ ͫ;ͯ; ͳͲͶͱͰͳ ͳ ͻͪͲͶͳͳͽͳͷ
ͯͷͰͳͷͪ ;ͰΔͪ, ͵Βͳ ͼͰ ͷͭ; ͺͯͰͶͳͽͳ ͪͼͬͪ͵ͯͰͬͰ, 2. ͺͻͳͷͰΔͰͰ, 3. ͽͰͻͰͽͼ͵Ͱ, 4. ͵ͻͳͽͳ
͵Ͱ (Macken-)PSBSJDL
͈ͬͰͲͳͬͪΔͰ ΒͰͲͳ͵ͳ ͳΓͰͬͪ ͼ ͺͰͯͪͭ͵ͳͷ ͳ ͺͻͿͰͼͳͪͶͳͷ
ͼͽͬͪͻ;ΒͰ ͼͰ ;ͺͻͪͬ ͼͪͭͶͰͯͪͬͪΔͰͷ ͽͰͷͰ/ͼͪͯͻͱͪΒͪ ͳͲ ͬͳͰ ;ͭͶͬͪ, ͺͰͬͳ ͯ ͲͯͻͪͬͻͪͲ;ͷͼ͵ͭ
ͲͪΔͪ, ͺͻͰ͵ ͺͻͪ͵ͽͳͳ ͲͪΔͪ ͬͰͲͪͳ Ͳͪ Ͱ͵; ͫͶͪͼͽ, ͼͪͭͶͰͯͪͬͪΔͪ ͽͭ ͲͪΔͪ ; ͽͰͻͰͽͼ͵ͷ
͵ͬͳͻ;, ͯ ͼͪͱͳͷͪΔͪ ͼͬͳ ͳͿͻͷͪͳΒͪ ͳ ͳͲͬΌͰΔͪ ͵ͻͳͽͳ͵ͳ Ͳͪ͵Γ;ͪ͵ͪ. ͇ͬͪ͵ͬ ͳͯ;͵ͽͳͬ
;ͰΔͰ ; ͵ΒͰͷ ͼ; ͺͻͪͭͷͪͽͳ ͳ ͵ͻͳͽͳ͵ ͻͪͲͷͳΓͪΔͰ ͳ ͯͰͶͪΔͰ ͬͪͱͳΒͳ ͯ ͽͰͻͰͽͼ͵ͭ ͯͪͪͼ
ͺͻͰͯͼͽͪͬΓͪ ͳͷͺͰͻͪͽͳͬ ; ͯͷͪΕͰͷ ͫͻͪͲͬͪΔ;, ͵ΒͰ Β ;ͬͰ͵ ͪͺͼͽͻͿͳͻͪ ͳ ͪͭͻͪΌ;ΒͰ ͺ;͵;
ͻͰͺͻͯ;͵ͳΒ; ͪ;ͰͰ ͽͰͻͳΒͰ, ͺͪ ͼͰ ͳͲ ͽͭ ͻͪͲͶͭͪ ͰͻͰͽ͵ ͯͰͪͬͪ ͯͪͯͳͺͶͷͳͻͪͳ ͼͽͻ;Δͪͳ
ͳͲ ͻͪͲͳ ͫͶͪͼͽͳ ͳͼ; ; ͼͽͪΔ; ͯͪ ͼͰ ͼͪΌ; ; ͺͻͿͰͼͳͪͶͷ ͵ͻ;ͱͰΔ;, ͽͰ ͳͷ ΒͰ ͺͽͻͰͫ
ͷͭ ͬͻͰͷͰͪ ͯͪ ͼͰ ͺͻͳͶͪͭͯͰ ͬͪͼͽͪͶͳͷ ;ͼͶͬͳͷͪ ͻͪͯͭ ͷͰͼͽͪ. ͈ͻͳͼͽ;ͺ ͷ;ͽͳͺͳͼͷͰͼ
ͽͳ, ͺͻͰͷͪ ͽͷͰ, ͺͻͳͺͻͰͷͪ ͼͽ;ͯͰͽͰ ͯͪͪ) ͫ;ͯ; ͿͶͰ͵ͼͳͫͳͶͳ ͳ ͼͽͻͪͽͰ͵ͳ ͼͺͼͫΓͰͳ Ͳͪ ͻͪͯͫ)
ͻͪͲ;ͷͰΒ; ͳ ͵ͻͳͼͽͰ ͻͪͲͶͳͳͽͰ ͬͻͼͽͰ ͺͳͼͷͰͼͽͳͬ) ͫ;ͯ; ; ͼͽͪΔ; ͯͪ ͷͪͳͺ;Ͷͳ; ͻͪͲͶͳͳͽͳͷ
ͬͻͼͽͪͷͪ ͽͰ͵ͼͽͬͪ ͳ ͽͰͶͭͳΒͪͭ) ͺͪͪΒ; ͼͰ ͯͭͬͻ ; ͯͻ;ͽͬ;ͯ) ͻͪͲ;ͷͰΒ; ͻͪͲͬͻͼͼͽ ;
͵;Ͷͽ;ͻͶ͵ͷ, ͯͻ;ͽͬͰͷ ͳ Ͷͳͭͬͳͼͽͳ͵ͷ ͯͷͰ; ͳ ͺͪͪΒ; ͼͰ ; ͼ͵Ͷͪͯ; ͼ ͺͻͷͰͪͷͪΌ)
ͪ͵ͽͳͬ ;Ͱͼͽͬ;Β; ; ͱͳͬͽ; ͵ͪ ͳͿͻͷͳͼͪͳ ͭͻͪΌͪͳ (Anstèy&Bull, 2006, ͼͽͻ. 19).
̽ͻ;ͭͳ ͵Γ;ͳ ͽͰͻͷͳ ; ͬͷ ͻͪͯ; ͵Βͳ ͫͳ ͽͻͰͫͪͶ ͺΒͪͼͳͽͳ, ͺͻͰͯ ͽͰͻͷͳͪ ͷ;ͶͽͳͺͳͼͷͰ
ͼͽ, ΒͰͼͽͰͰͼͺͰͻͪͽ. ͋Ͱͻͷͳ ΒͰ ;ͺͽͻͰͫΓͰͼ ͪͷͰͻͷ ͯͪ ͼͰ ͺͬ;Ͱ ͺͪͻͪͶͰͶͪ ͼ ͰͭͶͰͼ͵ͳͷ ΒͰͲͳ
͵ͷ, ͵Βͳ ΒͰ ͼͽͪͯͪͻͯͳͲͬͪ, ͼͽͪͫͳͶͪ ͼͳͼͽͰͷ, ͵ͪ ͽ ΒͰ ͳ ͼͪͷ ͰͼͺͰͻͪͽ, ͪͶͳ ͳ ͯͪ ͼͰ ͻͪͲͷͽͻͳ
ͷͭ;Εͼͽ ͺͻͳͬͪͽͪΔͪ ͵Ͱͺͽͪ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ͵ͪ ;ͳͬͰͻͲͪͶͭ/ͭͶͫͪͶͭ ΒͰͲͳ͵ͪ (ͬͭ
ͰͼͺͰͻͪͽͪ), ͵Βͳ ͫ;ͬͪͽͪ ͳͻͳ ͯͳΒͪͺͪͲ ͼͳͷͫͶͪ ͳ ͺͻͳͬͪͽΓͳͬͳΒͳ ΒͰ ; ͯͻ;ͽͬͰͷ ͳ ͵;Ͷͽ;
ͻͪͶͷ ͼͷͳͼͶ;, ΒͰͻ ͳͼ͵Γ;;ΒͰ ͪͯͻͰΌͰͼͽ/ͺͯͻͰΌͰͼͽ ͵ͪ ͵ͪͽͰͭͻͳΒͰ.
̾ͼͺͰͻͪͽ ΒͰ ͪͼͽͪ 1887. ͭͯͳͰ ͵ͪ ͬͰͽͪ͵ͳ ͷͰΌ;ͪͻͯͳ ΒͰͲͳ͵, ͼ ͪͷͰͻͷ ͯͪ ͼͰ ͷͭ;
Εͳ ͵ͷ;ͳ͵ͪͳΒͪ ͳͲͷͰΌ; Γ;ͯͳ ͻͪͲͶͳͳͽͳ ͲͰͷͪΓͪ 1BUUFSTPO)VGG
͢Ͱͭͬ ͽͬͻͪ, ̈́.
̈́;ͯͬͳ͵ ̀ͪͷͰͿ (L. Ludovic Zamenhof), ͱͰͶͰ ΒͰ ͯͪ ͼͽͬͻͳ ;ͳͬͰͻͲͪͶͳ ͼͬͰͽͼ͵ͳ ΒͰͲͳ͵ ͵Βͳ ͫͳ
ͫͳ Ͷͪ͵ Ͳͪ ;ͰΔͰ, ͪ ͼͪͼͽͪͬΓͰ ͯ ͻͰͳ ͼͪ ͼͶͳͳͷ ͳͲͭͬͻͷ ; ͬͰΕͳͳ ͼͬͰͽͼ͵ͳ ΒͰͲͳ͵ͪ (Zamen-
hof, ; Kiselman, 2008, ͼͽͻ. 39–
2. ̀ͪͷͰͿ ΒͰ ͳͷͪ ͳͯͰΒ; ͯͪ ͼͽͬͻͳ ΒͰͲͳ͵ ͵Βͳͷ ΕͰ Γ;ͯͳ ͻͪͲͶͳ
2
̀ͪͷͰͿ ΒͰ ;ͲͰ Ͷͪͽͳͼ͵ͳ ͵ͪ ͼͬ; Ͳͪ ͵ͻͰͳͻͪΔͰ ͬͭ ΒͰͲͳ͵ͪ
ΒͰͻ ͼͰ ; ͽ ͬͻͰͷͰ Ͷͪͽͳͼ͵ͳ ͼͷͪͽͻͪ
ΒͰͲͳ͵ͷͺͻͰͼͽͳͱͪ̓ͷͫͳͬͪͭͪΒͰͼͪͰͫͻͰΒͼ͵ͳͷΒͰͲͳ͵ͷͲͪͽͽΒͰͫͳ͠ͰͬͻͰΒͳ ͋onkin, ; Waxman,
͇ͻͽͭͻͪͿͳΒͪ ΒͰ ͿͰͽͼ͵ͪ – ͼͬͰ ͻͰͳ ͼͰ ͺͳ; ͪ͵ ͵ͪ͵ ͼͰ ͳͲͭͬͪͻͪΒ; ͉Ͱͳ ͼͰ ͿͻͷͳͻͪΒ; ͯ
ͪΒͰΕͰ͵ͻͳΕͰͳ͵ͻͰͪͻͷͪͼ͵ͳΒͰͲͳ͵̻ͪͻͪͷͪͽͳ͵ͪΒͰͬͻͶΒͰͯͼͽͪͬͪͳͲͪͼͬͪͪͪͺͻͪͬͳͶͳͷͪ
– ͺͼͽΒͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳͳͪͼͽͪͬͳͻͰͳͲͪͳͷͰͳͰ
ͺͻͳͯͰͬͰͳͭͶͪͭͶͰ́ͷͰͳͰͰͷͪΒ;ͻͯ
ͪͫͶͳ͵Ͳͪ
ͷͱͳ; ͼͰͫͰͶͰͱͪͬͪͼͪ Β
͊ͬͳͭͶͪͭͶͳ ͼ;ͺͻͪͬͳͶͳ ͳͳͷͪΒ; ͼͪͷΒͰͯͪͫͶͳ͵Ͳͪͼͬͪ͵ ͬͻͰͷͰ ͳͶͳ
437
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͽͳ ͷͪͽͰͻΔͳ ΒͰͲͳ͵ͪ ͷΕͳ ͯͪ ͼͰ ͼͺͻͪͲ;ͷͰͬͪΒ;, ͪ ͯͪ ͺͻͳͽͷ ͲͪͯͻͱͰ ͳ ͼͪ;ͬͪΒ; ͼͬΒͰ ΒͰͲͳ͵Ͱ ͳ
͵;Ͷͽ;ͻͰ ͳͯͰͽͳͽͰͽͰ. ͋͵ͳ3 (͋onkin, ; Waxman, 2016) ͳͼͽͳͰ ͯͪ ͺͪͻͪͶͰͶ ͼ Ͱ͵ͼͺͪͲͳΒͷ
ͰͼͺͰͻͪͽͪ ͯͶͪͲͳ ͯ ͿͻͷͳͻͪΔͪ ͳ ͺͻͬͳ ͷͰΌ;ͪͻͯͳ ͻͭͪͳͲͪͳΒͪ, ͵ͪ ͽ ͼ; ͌ͳͬͰͻͲͪͶ
ͺͽͪͼ͵ ;ͯͻ;ͱͰΔͰ ͳ ͌ͳͬͰͻͲͪͶ ͽͰͶͰͭͻͪͿͼ͵ ;ͯͻ;ͱͰΔͰ, ͳ ͯͪ ΒͰ ͫͪ ͽ ͬͻͰͷͰ ͺͰͻͳͯ ͻͪͭ
ͭͶͫͪͶͳͲͷͪ, ͵Βͳ ΒͰ ;ͳͽͰ ͺͻͪͼͽͷ ͪͳͪͶͳͲͷͪ ͺͰͽ͵ͷ XX ͬͰ͵ͪ. ͊ͰͯͪͷͯͰͼͰͽͳ ͭͯͳͪ
XX ͬͰ͵ͪ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ΒͰ ͺͽͳͼ; ͰͼͺͰͻͪͽ ͳ Ͳͪ;ͲͰ ͺͲͳͳΒ; ͷͰΌ;ͪͻͯͭ ΒͰͲͳ͵ͪ ͳ ͺͻͰͯ
ͽͭͪ ͽ ΒͰ ΔͰͭͬ ͼͳͼͽͰͷ ͫͳ ͼͶͱͰͳΒͳ ͯ ͼͳͼͽͰͷͪ ͰͼͺͰͻͪͽͪ. ͉ͪͲͶͭ ͼͰ ͪͶͪͲͳ ; Ͱͺͻͪ͵ͽͳ
ͼͽͳ, ͯͼ ; ͳΔͰͳͳ ͯͪ ͰͼͺͰͻͪͽ ͳΒͰ ͳͳΒͳ ͷͪͽͰͻΔͳ ΒͰͲͳ͵ ͳ ͯͪ ΒͰ ͺͻͪͶͪͱͰΔͰ ͭͬͻ
ͳ͵ͪ ͳͲͬͪ ͵ͬͰͳΒͪ Ͱͷͭ;ΕͰ 1BUUFSTPO)VGG
͵ͪ ͳ ͽ ͯͪ ͳΒͰ ͫͳ Ͳͪͳͼͽͪ ͼͽͪͯͪͻͯͳ
Ͳͬͪ, ΒͰͻ ͼ; ͰͲͬͪͳͰ ͻͰͳ ͪͼͽͪΒͪͶͰ ͳ ͳͻͳͶͰ ͼͰ. ͆ͪͼ;ͺͻͽ ΔͰͷ;, ͰͭͶͰͼ͵ͳ ΒͰ ͼͪͬͻͰͷͰͳ
ΒͰͲͳ͵ ͪ;͵Ͱ, ͳͼͽͻͪͱͳͬͪΔͪ, ͿͳͪͼͳΒͪ, ͳͬͰͼͽͳͳΒͪ, ͷ;Ͳͳ͵Ͱ, ͿͳͶͷͬͪ, ΒͰͲͳ͵ ͵Βͳͷ ͭͬͻͰ ͷͳͶͳ
ΒͪͻͯͰ Γ;ͯͳ, ͯ͵ ͼͰ ͺͻͰΔ;ΒͰ ͯͪ ͼͪͷ Ͱ͵Ͷͳ͵ ͷͳͶͳͪ Γ;ͯͳ ͳͻͷ ͼͬͰͽͪ ͭͬͻͳ ͰͼͺͰͻͪͽ,
ͷͪͯͪ ͬͪΒ ͺͯͪͽͪ͵ ͳΒͰ ͺ;ͲͯͪͲͪͽ ͽ ͼ; Ͱ͵ͳ ͯ Δͳ ͬͰͳͽͳ ͺͰͽͳͳ ͳ Ͱ ;ͪͺͻͰΌ;Β; ͼͬΒͰ
ͲͪΔͰ (ͪ͠niǁiǀ, 2009)4. ͌ ͬͻͰͷͰ; ͯͷͳͪͳΒͰ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͳ ͳͽͰͲͳͬͭ ΒͪͪΔͪ ΔͰͭͬͰ
ͺͶͪͰͽͪͻͰ ͺͲͳͳΒͰ, ͯͶ ΒͰ ͯ ͺͽͳͼ͵ͳͬͪΔͪ ͰͼͺͰͻͪͽͪ, ͫ;ͯ;Εͳ ͯͪ ΒͰ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵, ͳͲͷͰΌ;
ͼͽͪͶͭ, ͳ ΒͰͲͳ͵ ͳͽͰͻͰͽͪ. ́Ͳ ͽͭ ͻͪͲͶͭͪ ΒͰ ͬͰΕͳ ͫͻΒ ͼͪΒͽͬͪ ͯͪͪͼ ͪ ͰͭͶͰͼ͵ͷ ΒͰͲͳ͵;, ͯ͵ ΒͰ
ͷͪΔͳ ͫͻΒ ͳ ͵Βͳ ͼ; ͪͰͼͺͰͻͪͽ;. ́ͪ͵ ΒͰ ͰͼͺͰͻͪͽ ͵ͪ ;ͳͬͰͻͲͪͶͳ ΒͰͲͳ͵ ͳͲͭ;ͫͳ ; ͫͳͳ ͼ
ͰͭͶͰͼ͵ͳͷ ΒͰͲͳ͵ͷ, ͳͺͪ͵ ͼͪͷͪ ͳͯͰΒͪ ͼͽͬͪͻͪΔ; ΒͰͯͳͼͽͬͰͭ ͷͰΌ;ͪͻͯͭ ΒͰͲͳ͵ͪ, ͻͪͲ;ͷΓͳͬͭ
ͳ ͺͻͳͬͪΕͰͭ ; ͼͬͳͷ ͯͻ;ͽͬͰͳͷ ͳ ͵;Ͷͽ;ͻͪͶͳͷ ͵ͽͰ͵ͼͽͳͷͪ, ͺͻͰͯͼͽͪͬΓͪ ͳͲͪͲͬ Ͳͪ ͼͽͻ;Δͪ
͵Ͱ ; ͫͻͪͲͬͪΔ; ͵Βͳ ͬͰͻ;Β; ͯͪ ͼͪͬͻͰͷͰͪ ͺͳͼͷͰͼͽ ͷͻͪ ͫ;ͬͪͽͳͽͳ ͷͭ ͬͳͰ ͯ Ͷͳͭͬͳͼ
ͽͳ͵Ͱ ͺͳͼͷͰͼͽͳ.
̓Ͷͳ͵ ΒͰ ͵Ͱͺͽ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ, ͺͻͰͯͼͽͪͬΓͰ ; ͬͷ ͻͪͯ; ͵ͪ ͬͳͰͼͺͰͻͪͽ, ΒͰͲͳ͵
ͪͯͰ, Ͳͪͼͽ;ͺΓͰ ; ͱͳͬͽ; ͳ ͫͻͪͲͬͪΔ; ͷͰΌ; ͺͺ;ͶͪͳΒͷ ͼͽ;ͯͰͪͽͪ ͳ Ͱͽ ͼͽͪͻͳΒͳ ͵ͶͰͭͪ
͵Βͳ ͼ; ͲͪͬͻͳͶͳ ͼͽ;ͯͳΒͰ ͷͰͯͳͳͰ ͳ ͺͼͳͶͭͳΒͰ, ;ͽͬͻͯͳͶͳ ͼͷ;ͳͼͽͻͪͱͳͬͪΔ; ͵ΒͰ ΒͰ ͼͺͻͬͰ
ͯͰ ; ͷͪΒ; 2017. ͭͯͳͰ ͪ ͍ͳͶͲͿͼ͵ͷ ͳ ͅͰͯͳͳͼ͵ͷ Ϳͪ͵;ͶͽͰͽ; ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ,
͵ͪ ͳ ͷͰΌ; ͯͳͺͶͷͳͻͪͳͷ ͶͰ͵ͪͻͳͷͪ ͳ ͺͼͳͶͲͳͷͪ ͳͻͷ ͊ͻͫͳΒͰ.
ͼͽͪΔͰ ͈ͼͽΒͳ ΒͰͯͪ ͯͻͰΌͰͳ Ͷͪ &ODZDMPQæEJB #SJUBOOJDB ̽ͼͽ;ͺ ͪ httpswww.britannica.com/
topic/Esperanto).
3
͉ͪͲͬΒͬͭΒͰͲͳ͵ͪͺͻͪͽͳͶͰͼ;ͫͻΒͰͺͶͳͽͳ͵Ͱͳ ͳͼͽͻͳΒͼ͵ͰͺͽͰ͵ΕͰ
ͬͰͶͳ͵ͳͫͻΒͺͻͲͳ
ͺͰͽͼ͵ͳ
ͳͯͻͪͷͼ͵ͳͯͰͶͪͪͺͳͼͪΒͰͪͰͼͺͰͻͪͽ;̹ͰͲͫͲͳͻͪͪͯͼͽͳͭ;ΕͪͳͼͬͰͽͶͰͺͰͻͳͯͰ;ͳͼͽͻͳΒͳ
ͬͪΒΒͰͲͳ͵
ͪͯͰΒͰͳͺͪ͵ͯͱͳͬͰͰ;ͼͺͰ͵ΒͳͼͰͭͶͰͯͪ;ͳΔͰͳͳͯͪͼͰͻͪͯͳΒͰͲͳ͵;͵ΒͳͰͷͪͼͬΒ;ͯͻͱͪͬ;
ͼͬΒ
Ͱͽͼ
ͳͪ͵ͼͰΔͳͷͰΒ;ͬͰ͵ͭͬͻͳͳͺͳͰ̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪΒͰͼͬΒͷͰ͵ͼͺͪͲͳΒͷͼͳͶͰͪͷͰͽ;Ͷͪͳ
ΒͰͲͳ͵ ͵Βͳ ΒͰ ͯͰͺͫͰͯ; ;ͫͳͳͼͺͻͰͽͯͲͪͷͳΓͰͳͷΒͰͲͳ͵ͷͫ;ͯ;Εͼͽͳ – ͰͼͺͰͻͪͽͷ (Janiǁiǃ
2009).
4
̽ͳͷͳͽͻͳΒͰͪ͠ͳͳΕΒͰΒͰͯͪͯͺͻͰͯͼͽͪͬͳ͵ͪ͊ͪͬͰͲͪͰͼͺͰͻͪͽͳͼͽͪ͊ͻͫͳΒͰͳͪ;ͽͻ͊ͻͺͼ͵ͰͼͺͰͻͪͽͼ͵ͭ
ͻͰͳ͵ͪ4FSCBesperantavortaro ͳ̾ͼͺͰͻͪͽͼ͵ͼͻͺͼ͵ͭͻͰͳ͵ͪEsperantaserbavortaro.
438
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
̸̸͉̺͇́͊͋̿́̾̓͆͢͏͈͈͇͈͉͈̺̾͋͌̈́͋́́͊̾͆͊͋́́̀̾͊̾̓͋́̾͊͋͌ͅͅ
̸̸͈͎͇͇̻̽̾͆͋͊́̈́́̾́̾̽́͠ͅ͏́͆̾
͈ͻͰͯͷͰͽͳͳΓͳͼͽͻͪͱͳͬͪΔͪ
͈ͻͰͯͷͰͽ ͻͪͯͪ ΒͰ ;ͽͬͻΌͳͬͪΔͰ ͼͽͪͽ;ͼͪ ͵Ͱͺͽͪ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ͵ͪ ͭͶͫͪͶͭ ΒͰͲͳ͵ͪ ͼͺ
ͻͪͲ;ͷͰͬͪΔͪ ͪ ͼͬ; ͻͰͲ;Ͷͽͪͽͪ ͵Βͳ ͼ; ͯͫͳΒͰͳ ͺ;ͽͰͷ ͪ͵ͰͽͳͻͪΔͪ ͳͼͺͳͽͪͳ͵ͪ.
͏ͳΓ ͬͭ ͳͼͽͻͪͱͳͬͪΔͪ ͫͳ ΒͰ ͯͪ ͼͰ ͺͻͰͳ ͵ͪ͵ ͼͽ;ͯͰͽͳ ͷͰͯͳͳͰ ͳ ͺͼͳͶͭͳΒͰ, ͵Βͳ
ͷͪ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ͳΒͰ ͼͽͻ;ͳ ͺͻͰͯͷͰͽ, ͺͰͻͳͺͳͻͪΒ; ͺͻͳͼͽ;ͺ ͷ;ͶͽͳͺͳͼͷͰͼͽͳͳ ; ͵ΒΒ ͷͰͻͳ
ͬͪΒ ͺͻͳͼͽ;ͺ, ͺͻͰͷͪ Δͳͬͷ ͷͳΓͰΔ;, ͯͺͻͳͼͳ ͺͻͰͬͪͲͳͶͪͱͰΔ; ͫͪͻͳΒͰͻͪ ; ͭͶͫͪͶΒ
͵ͷ;ͳ͵ͪͳΒͳ ͳ ͵;Ͷͽ;ͻͶ͵ͷ ͻͪͲ;ͷͰͬͪΔ;, ͵ͪ ͳ ͽ ͯͪ Ͷͳ ΒͰ ͺͲͪͬͪΔͰ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͵ͪ
ͺͽͰͺͻͳͬͪΕͰͭ ͼͻͰͯͼͽͬͪ ͭͶͫͪͶͰ ͵ͷ;ͳ͵ͪͳΒͰ (MJOHVBGSBODB
MJOHVBNVOEJ
ͯͬΓͪ ͺͻͰ
ͯ;ͼͶͬ Ͳͪ ;ͼͺͰ; ͵ͷ;ͳ͵ͪͳΒ; ͪ ͷͰΌ;ͪͻͯͷ ͳͬ;.
͌ ͳͼͽͻͪͱͳͬͪΔ; ͼͰ ͺͶͪͲͳ ͯ ͼͶͰͯͰΕͳ ͺͻͰͽͺͼͽͪͬ͵ͳ
1. ͺͲͪͬͪΔͰ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͳΒͰ ΒͰͯͳͳ ͺͻͰͯ;ͼͶͬ Ͳͪ ;ͼͺͰ; ͵ͷ;ͳ͵ͪͳΒ; ; ͫͻͪͲ
ͬͪΔ; ͳ ͫ;ͯ;ΕΒ ͺͻͿͰͼͳΒͳ
2. ͵Ͱͺͽ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ; ͫͻͪͲͬͪΔ; ΒͰͼͽͰ ͵ͻͳͼͽͪ ͺͻͳͼͽ;ͺ ; ͺͻͰͬͪͲͳͶͪͱͰΔ; ͵;Ͷ
ͽ;ͻͶ͵ͳ ͫͪͻͳΒͰͻͪ
3. ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ΒͰ ͰͼͺͰͻͪͽ ͼͽͻ;͵Ͱ ; ͺͻͿͰͼͳΒͳ ͺͼͳͶͭͪ ͳ ͶͰ͵ͪͻͪ.
439
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ΒͰͲͳ͵ Ͳͪ ͺͻͪͬͳ͵Ͱ, Ͱ͵ͷͳͼͽͰ, ͼͳͶͭͰ, ͺͼͳͶͭͰ, ͭͻͪΌͰͬͳͰ, ͽ Ͳͪͳ ͯͪ ͼͬͪ͵ͳ ͯ ͬͳ
ͬͪͻͳΒͰͽͰͽͪ ͼͪͯͻͱͳ ; ͼͰͫͳ ͰͽͳͽͰͽ ͵Βͳ ͪͲͳͬͪͷ ͺͽͳͰͭͶͰͼ͵ͳ, ͪͶͳ ͳ ͼͺͰͳͿͳ; ͶͰ͵ͼͳ͵;
(ͻͰͳ ͳ ͿͻͪͲͰ), ͵Βͪ ΒͰ ͽͳͺͳͪ Ͳͪ ͯͻͰΌͰ; ͼͽͻ;͵;. ͆ͪͳͳ ͪ ͵ΒͰ ͼͰ ͯͬͳΒͪ ͪͼͽͪͬͪ ͼͺͰͳΒͪͶͳ
Ͳͬͪͳ ͵;ͻͼͰͬͪ ͻͪͲͶͳ͵;Β; ͼͰ ͳ ͬͪͻͳͻͪΒ; ; Ͳͪͬͳͼͼͽͳ ͯ ͺͻͭͻͪͷͪ, ͪͼͽͪͬͳ͵ͪ, ͽͳͺͪ ͫͻͪͲͬͰ
ͳͼͽͳͽ;ͳΒͰ, ͺͻͿͳͶͪ ;Ͱͳ͵ͪ/ͼͽ;ͯͰͪͽͪ. ͌Ͱͳͳ/ͼͽ;ͯͰͽͳ ;ͭͶͪͬͷ ͬͪΒ ͵;ͻͼ/ͺͻͰͯͷͰͽ ͼͷͪͽ
ͻͪΒ; ΒͰͯͷ ͯ ͫͪͬͰͲͪ ͵Β; ͫͳ ͽͻͰͫͪͶ Ͳͪͬͻͳͽͳ, ΒͰͻ ͳͷͪΒ; ͺͻͰͯͷͰͽͰ ͵Βͳ ͼ; ͺͻͳͷͪͻͳΒͳ ͳ ͬͪͱ
ͳΒͳ ; ͯͼ; ͪ ͼͺͰͳΒͪͶͳͲͬͪͳ ͵;ͻͼ ͼͽͻͪͭ ΒͰͲͳ͵ͪ. ͅͽͳͬͳ ͬͳ ͼͽ;ͯͰͪͽͪ/;Ͱͳ͵ͪ ͳ ͼͽ;
ͯͰͪͽͪ ͵Βͳ ͼͽ;ͯͳͻͪΒ; ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ͼͰ ; ͬͰͶͳ͵Β ͷͰͻͳ ͻͪͲͶͳ͵;Β;. ͊ͽ;ͯͰͽͳ ͼͪ Ͱͷͪͽͳͳ ͵ͪͽͰ
ͯͪͻͪ/Ϳͪ͵;ͶͽͰͽͪ ͼ; Ͱ͵ͼͽͻͳͲͳ ͷͽͳͬͳͼͪͳ, ΒͰͻ ͱͰͶͰ ͯͪ ͲͪͬͻͰ ͼͪ ͫͪͬͰͲͷ (ͺͶͱͰ ͳͼͺͳͽ /
ͯͫͳΒ; ͯͫͻ; Ͱ;), ͯ͵ ͼͽ;ͯͰͽͳ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͺͼͰͯ;Β; ͳͽͻͳͲͳ; ͷͽͳͬͪͳΒ; (ͬͻͶ
Ͱͼͽ ͳ ͳͽͰͭͻͪͽͳͬ; ͳ ͳͼͽͻ;ͷͰͽͪͶ;), ΒͰͻ ΒͰ ;ͺͻͪͬͼͽͳͪΔͰ ͲͪΔͪ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ Δͳͬ
ͺͻͳͷͪͻͳ ͳΓ, ͵ΒͰͷ ͼ; ͼͰ ͺͼͬͰͽͳͶͳ ͳͲ ͷͭ ͻͪͲͶͭͪ ͳ ͺͫ;ͯͪ.
̀ͪͰΔͰͺΒͷͪͷ;ͶͽͳͺͳͼͷͰͼͽ
̓Ͷͳ͵ ͼ; ͼͽ;ͯͰͽͳ ;ͺͲͪͽͳ ͼ ͺΒͷͷ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ͷͱͰ ͼͰ ͬͳͯͰͽͳ ͳͲ ͽͪͫͰͶͰ 1, ;
͵ΒΒ ΒͰ ͺͻͳ͵ͪͲͪ ͯͪ ΒͰ 74% ͳͼͺͳͽͪͳ͵ͪ ͯͭͬͻͳͶ ͺͽͬͻͯ, ͯ͵ ΒͰ ͷͪΔͳ ͫͻΒ, 24% ͳͼͺͳͽͪͳ
͵ͪ, ͯͭͬͻͳ ͯͪ ͳΒͰ ;ͺͲͪͽ ͼ ͬͳͷ ͽͰͻͷͳͷ.
͉ͰͲ;Ͷͽͪͽͳ ;͵ͪͲ;Β; ͪ ͯͫͻ; ͫͪͬͰͽͰͼͽ ͳͼͺͳͽͪͳ͵ͪ ͬͷ ͺΒͷ;, ͵Βͳ ΒͰ ͼͪͷ ΒͰͯͪ ͯ
ͺͻͳͲͬͯͪ ͻͰͬͶ;ͳͪͻͭ ͻͪͲͬΒͪ ͽͰͶͭͳΒͰ, ͳͷͰ ͼͰ ͺͽͬͻΌ;ΒͰ Δͳͬ ͺͻͪΕͰΔͰ ͪ͵ͽ;ͰͶ
ͼͽͳ ; ͼͪͬͻͰͷͰͷ ͯͻ;ͽͬ;.
̾ͶͰͷͰͽͳͷ;ͶͽͳͺͳͼͷͰͼͽͳ;ͫͻͪͲͬͪΔ;ͳͱͳͬͽ;Ͳͪͼͽ;ͺΓͰͼͽͻͪͲͶͳͳͽͳͷͰͯͳΒͪ;
ͱͳͬͽ;
̓ͪ͵ ͼͰ ͷͱͰ ͬͳͯͰͽͳ ͳͲ ͻͰͲ;Ͷͽͪͽͪ ; ͽͪͫͰͶͳ 2, ͳͽͰͻͰͽ (76,7% – ͻͪͼͺ 70–100%) ͳ ͯͻ;
ͽͬͰͰ ͷͻͰͱͰ (60,7% – ͻͪͼͺ 70–100%) ΒͰͼ; ͪΒͲͪͼͽ;ͺΓͰͳΒͳ ͷͰͯͳΒͳ ; ͱͳͬͽ; ͳͼͺͳͽͪͳ͵ͪ, ͯ͵ ΒͰ
ͽͰͶͰͬͳͲͳΒͪ (44% – ͻͪͼͺ 40–70% ͳ 24,7% – ͻͪͼͺ 70–100%) ͰͲͪͽ Ͳͪͼͽ;ͺΓͰͳΒͪ ͯ ͽͪͷ
ͺͪͳ ͷͰͯͳΒͪ (44% – ͻͪͼͺ 40–70% ͳ
– ͻͪͼͺ 70–100%). ͉ͪͯͳ (63,3% – ͻͪͼͺ 10–30%)
ΒͰͼͽͰ ͪΒͷͪΔͰ Ͳͪͼͽ;ͺΓͰ ͷͰͯͳΒ ; ͱͳͬͽ; ͳͼͺͳͽͪͳ͵ͪ.
440
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
͋ͪͫͰͶͪ ͈ͻͼͰa Ͳͪͼͽ;ͺΓͰͼͽ ͻͪͲͶͳͳͽͳ ͫͶͳ͵ͪ ͷͰͯͳΒͪ ; ͱͳͬͽ; ͳͼͺͳͽͪͳ͵ͪ
5BCMF Average presence of various forms of media in respondents’ lives
̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ
ͽͰͶͰͬͳͲͳΒͰ ; ͻͪͯͳΒͪ ; ͱͳͬ ͳͽͰͻͰͽͪ ; ͯͻ;ͽͬͰͳ ͽͪͷͺͪͳ
ͱͳͬͽ; ͽ; ͱͳͬͽ; ͷͻͰͱͪ ; ͷͰͯͳΒͪ ;
ͱͳͬͽ; ͱͳͬͽ;
10–30% 31,3% 63,3% 2% 14% 40,7%
40–70% 44% 26,7% 21,3%
44%
70–100% 24,7% 10% 76,7% 60,7%
͇ͬͪ͵ͬͳ ͻͰͲ;Ͷͽͪͽͳ ͼ; Ͱ͵ͳͬͪͳ Ͳͪͽ ͽ ͼ; ͳͽͰͻͰͽ ͳ ͯͻ;ͽͬͰͰ ͷͻͰͱͰ ͽͻͰ;ͽ ͪΒͪ͵
ͽ;ͰͶͳΒͳ, ͪͻͳͽ ͷͰΌ; ͷͶͪΌͷ ͺͺ;ͶͪͳΒͷ. ͉Ͱ ΒͰ ͷ;ͶͽͳͷͰͯͳΒͼ͵ͳͷ ͼͻͰͯͼͽͬͳͷͪ ͵Βͪ ͺͻ;
ͱͪΒ; ͷͭ ͬͳͰ ͳͿͻͷͪͳΒͪ ; ͯͼ; ͪ ͷͰͯͳΒͰ ͺͺ;ͽ ͽͰͶͰͬͳͲͳΒͰ, ͻͪͯͳΒͪ ͳ ͽͪͷͺͪͳ ͷͰͯͳ
Βͪ. ́ͽͰͻͰͽ ΒͰ ͳͺͰͻͷͰͯͳΒͼ͵ ͵ͻ;ͱͰΔͰ, ͵ΒͰ ͼͬΒͳͷ ͵ͻͳͼͳͳͷͪ ͷͭ;Εͪͬͪ ͳͽͰͻͪ͵ͽͳͬͳ
ͺͻͳͼͽ;ͺ ͼͪͯͻͱͪΒͳͷͪ ͳ ͷͰΌ;ͼͫ; ͵ͷ;ͳ͵ͪͳΒ;, ͪ ͯͻ;ͽͬͰͰ ͷͻͰͱͰ ͼ; ͼͪͷ ΒͰͯͪ ͯ ͷͭͳ
ͪͼͺͰ͵ͪͽͪ ͷͭ;Εͼͽͳ ͵ͷ;ͳ͵ͪͳΒͰ ͺͼͻͰͯͼͽͬͷͳͽͰͻͰͽͪ. ͇ ͽ ͳͽͰͻͰͽ ͳͳ ͯͻ;ͭͪͳ
Βͳͷ ͼͻͰͯͼͽͬͷ ͵ͷ;ͳ͵ͪͳΒͰ, ͵ͪ͵ ͲͪͺͪͱͪΒ; ͅͰͯͪ͵ͼ, ͦͼ ͳ ̺ͳͶͳͼ (Maddux, Johnson&Willis,
2001, ͼͽͻ. 3), ΒͰͼͽͰ ͷͭ;Εͼͽ Ͳͪ ͫͳͭ ͬͰ͵ͪ ͯͪ ͫΒͪͬΓ;ΒͰ ͼͬΒͰ ͳͿͻͷͪͳΒͰ ͵ΒͰ ͱͰͶͳ ͳ ͵ͪͯͪ
ͱͰͶͳ, ͽͪ͵ ͯͪ Ͱ ͫ;ͯ; ͬͳͯΓͳͬͰ Ͳͪ ͷͳͶͳͰ Γ;ͯͳ, ͽ Ͳͪͳ ͯͪ ͺΒͰͯͳͪ ͳΒͰ ͼͪͷ ͺͪͼͳͬͳ
͵ͻͳͼͳ͵ ͳͿͻͷͪͳΒͪ ͵ΒͰ ͼͰ ;ͯͰ, ͵ͪ ͽ ΒͰ ͼͶ;ͪΒ ͼ ͽͰͶͰͬͳͲͳΒͷ, ͪ ͺͻͳͷͰͻ. ͋ͻͪͯͳͳͪͶ
ͳ ͷͰͯͳΒͳ ͺͻͳ͵ͪͲ;Β; ͼͪͷ ͼͪͯͻͱͪΒ, ͪͶͳ Ͱ ͯͲͬΓͪͬͪΒ; ͺ;ͫͶͳͳ ͯͪ ;Ͱͼͽͬ;ΒͰ ; ͵ͻͰͳͻͪΔ; ͺͻ
ͭͻͪͷͪ. ̀ͪ ͻͪͲͶͳ͵; ͯ Δͳ, ͼͪͬͻͰͷͰͳ ͯͻ;ͽͬͰͳ ͷͰͯͳΒͳ ͺͯͼͽͳ; ͳ ;ͫͻͲͪͬͪΒ; ͯͬͼͷͰͻ; ͳ
ͬͳͰͼͷͰͻ; ͵ͷ;ͳ͵ͪͳΒ;.
̀ͪͼͽ;ͺΓͰͼͽͻͪͲͶͳͳͽͳͷͰͯͳΒͪ;ͫͻͪͲͬͪΔ;
͆ͪ ͼͬ; ͯͫͳΒͰͳ ͻͰͲ;Ͷͽͪͽͪ ; ͽͪͫͰͶͳ 3, ͳͽͰͻͰͽ (64,7% – ͻͪͼͺ 70–100%) ΒͰͼͽͰ ͪΒͲͪͼͽ;
ͺΓͰͳΒͳ ͷͰͯͳΒ ; ͫͻͪͲͬͪΔ;. ̀ͪͽͳͷ ͼͶͰͯͰ ͯͻ;ͽͬͰͰ ͷͻͰͱͰ (34,7% – ͻͪͼͺ 70–100%) ͳ ͽͪͷͺͪ
ͳ ͷͰͯͳΒͳ (48,7% – ͻͪͼͺ 40–70%), ͵Βͳ ͼ; Ͳͪͼͽ;ͺΓͰͳ ; ͼͻͰͯΔΒ ͷͰͻͳ. ͉ͪͯͳ (80,7% – ͻͪͼͺ 10–
30%) ͳ ͽͰͶͰͬͳͲͳΒͪ (63,3% – ͻͪͼͺ 10–30%) ͪΒͷͪΔͰ ͼ; Ͳͪͼͽ;ͺΓͰͳ ͷͰͯͳΒͳ ; ͫͻͪͲͬͪΔ;.
͋ͪͫͰͶͪ ͈ͻͼͰa Ͳͪͼͽ;ͺΓͰͼͽ ͻͪͲͶͳͳͽͳ ͫͶͳ͵ͪ ͷͰͯͳΒͪ ; ͫͻͪͲͬͪΔ;
5BCMF Average presence of various forms of media in education
̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ ̀ͪͼͽ;ͺΓͰͼͽ
ͽͰͶͰͬͳͲͳΒͰ ; ͻͪͯͳΒͪ ; ͫͻͪ ͳͽͰͻͰͽͪ ; ͯͻ;ͽͬͰͳ ͽͪͷͺͪͳ
ͫͻͪͲͬͪΔ; ͲͬͪΔ; ͫͻͪͲͬͪΔ; ͷͻͰͱͪ ; ͷͰͯͳΒͪ ;
ͫͻͪͲͬͪΔ; ͫͻͪͲͬͪΔ;
10–30% 63,3% 80,7% 3,3% 33,3% 42%
40–70% 31,3% 13,3% 32% 32% 48,7%
70–100%
6% 64,7% 34,7% 9,3%
441
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
́ͽͰͻͰͽ, ͵ͪ ͼͪͬͻͰͷͰͳ ͳͽͰͻͪ͵ͽͳͬͳ ͷͰͯͳΒ, ΒͰͼͽͰ ͪΒͲͪͼͽ;ͺΓͰͳΒͳ ; ͫͻͪͲͬͪΔ; ͳ ͺͻ
ͿͰͼͳͪͶͷ ;ͼͪͬͻͪͬͪΔ;, ͫ;ͯ;Εͳ ͯͪ ͼͰ ͻͪͯͳ ͭͶͫͪͶΒ ͷͻͰͱͳ, ͫͭͪͽͷ ͪͶͪͲͳͽ; ͻͪͲͬͻ
ͼͳ ͼͪͲͪΔͪ, ͵ΒͰ ΒͰ ͺͼͽͪͶ ͰͳͲͼͽͪͬͳ ͯͰ ͪͰ ͼͬͪ͵ͯͰͬͳͰ. ͉Ͱ ΒͰ ͼͻͰͯͼͽͬ; ͷͪͼͬͳ
͵ͷ;ͳ͵ͪͳΒͪ ͵ΒͰ ;ͯͳ ͰͼͪͭͶͰͯͳͬͰ ͷͭ;Εͼͽͳ Ͳͪ ͺͬͰͲͳͬͪΔͰ ͼͬͰͽͪ ͳ ͼͽͬͪͻͪΔͰ ͭͶͫͪͶͭ
͵ͻ;ͱͰΔͪ. ͌Ͱͳͳ/ͼͽ;ͯͰͽͳ ͭͪ ͵ͻͳͼͽͰ Ͱ ͼͪͷ ͯͪ ͫͳ ͵ͷ;ͳͳͻͪͶͳ ͼ ͯͻ;ͭͳͷͪ, ͬͰΕ ͳ ͯͪ ͫͳ
ͺͻͪͶͳ ͬͪͱͰ, ͰͺͯͰ ͳͿͻͷͪͳΒͰ, ͵ͪ ͳ ͯͪ ͫͳ ͺͻͰͯͼͽͪͬͳͶͳ ͽ ͼ; ;ͻͪͯͳͶͳ ; Ϳͻ
ͷͪͶͷ ͪͼͽͪͬͷ ͵ͻ;ͱͰΔ; ͳͶͳ ͬͪ ΔͰͭͪ (Madduxetal., 2001, ͼͽͻ. 78).
̀ͪͼͽ;ͺΓͰͼͽͪ;ͯͳ
ͬͳͲ;ͰͶͳͳͪ;ͯͳ-ͬͳͲ;ͰͶͳͪͼͺͰ͵ͪͽͪ;ͫͻͪͲͬͪΔ;
͊ͪͭͶͰͯͪͬͪΔͰͷ ͻͰͲ;Ͷͽͪͽͪ ͺͻͰͯͼͽͪͬΓͰͳ ; ͽͪͫͰͶͳ 4, ͷͱͰ ͼͰ ͬͳͯͰͽͳ ͯͪ ͼ; ͼͶͳ͵Ͱ, ͺͼͽͰͻͳ ͳ
ͿͽͭͻͪͿͳΒͰ (40% – ͻͪͼͺ 70–100%) ͪΒͲͪͼͽ;ͺΓͰͳΒͪ ͬͳͲ;ͰͶͪ ͼͻͰͯͼͽͬͪ ; ͫͻͪͲͬͪΔ; ͳ ͫ;ͯ;
ΕΒ ͺͻͿͰͼͳΒͳ. ̽ͳΒͪͭͻͪͷͳ, ͭͻͪͿͳ͵ͳ (40,7% – ͻͪͼͺ 40–70%) ͳ ͬͳͯͰ-ͼͳͷͳ (41,3% – ͻͪͼͺ
40–70%) ΒͰͼ; ͪ;ͯͳ-ͬͳͲ;ͰͶͪ ͼͻͰͯͼͽͬͪ ͵Βͪ ͼ; Ͳͪͼͽ;ͺΓͰͪ ; ͼͻͰͯΔΒ ͷͰͻͳ. ̸;ͯͳ-ͼͳͷͳ
– ͻͪͼͺ 10–30%) ͪΒͷͪΔͰ ͼ; Ͳͪͼͽ;ͺΓͰͪ ͪ;ͯͳ-ͼͻͰͯͼͽͬͪ ; ͫͻͪͲͬͪΔ;.
̀ͫͭ ͺͻͳͻͯͰ ͺͼͶͪ ͶͰ͵ͪͻͪ, ͺͼͳͶͭͪ ͳ ͼͽ;ͯͰͪͽͪ ͷͰͯͳͳͰ ͳ ͺͼͳͶͭͳΒͰ, ͵ͪ ͳ ͺͽͻͰͫͰ
ͯͪ ͼͰ ͯͻͰΌͰͳ ͺΒͷͬͳ ͳ ͺͻͰͼͳ ͳͲ ͺͷͰ;ͽͳ ͫͶͪͼͽͳ ͳͶ;ͼͽͻ;Β; ͳ ͽ ͯͰͽͪΓͳΒͰ ͺͻͳ͵ͪͱ;,
Ͱͺͯ ΒͰ ͰͳͲͼͽͪͬ ͺͻͳͼ;ͼͽͬ ͬͳͲ;ͰͶͳ ͼͻͰͯͼͽͪͬͪ ͺͺ;ͽ ͼͶͳ͵ͪ, ͺͼͽͰͻͪ ͳ ͿͽͭͻͪͿͳΒͪ ;
Δͳͬͷ ͫͻͪͲͬͪΔ; ͳ ͫ;ͯ;ΕΒ ͺͻͿͰͼͳΒͳ. ̻ͻͪͿͳ͵ͳ ͳ ͯͳΒͪͭͻͪͷͳ ͼ; ͺͽͻͰͫͳ Ͳͪ ͺͻͳ͵ͪͲ
ͻͰͲ;Ͷͽͪͽͪ ͬͰͶͳ͵ͭ ͫͻΒͪ ͻͪͲͬͻͼͳ ͳͼͽͻͪͱͳͬͪΔͪ ͵Βͪ ͼͽ;ͯͰͽͳ ͼͺͻͬͯͰ ͽ͵ͷ ͼͽ;ͯͳΒͪ
(ͼͰͷͳͪͻͼ͵ͳ ͻͪͯͬͳ, ͷͪͼͽͰͻ ͻͪͯͬͳ, ͯͳͺͶͷͼ͵ͳ ͻͪͯͬͳ ͳͽͯ.), ͪ ͼͪͼͽͪͬͳ ͼ; ͯͰ ͺͻ;ͪͬͪΔͪ ;
ͯͷͰ; ͷͰͯͳͳͰ ͳ ͺͼͳͶͭͳΒͰ. ́ͿͻͷͪͳΒͪͷͪ ; ΒͰͯͼͽͪͬͳͷ ͯͳΒͪͭͻͪͷͳͷͪ ͳ ͭͻͪͿͳ͵ͳͷͪ
ͷͱͰ ͼͰ ͺͻͳ͵ͪͲͪͽͳ ͷͭ ͬͳͰ Ͱͭ ͬͰͻͫͪͶͳͷ ͳͿͻͷͪͳΒͪͷͪ, ͳͼͽͳ; ͷͭͳ ͪ;ͽͻͳ ͵Βͳ ͼͰ
ͫͪͬͰ ;ͺͽͻͰͫͷ ͷͰͯͳΒͪ ͳ ͬͳͲ;ͰͶͳ ͼͻͰͯͼͽͪͬͪ ; ͪͼͽͪͬͳ (PPEXZO
)PXF
͌ͫͻͲͪ ͻͪͲͬΒ ͽͰͶͭͳΒͰ ͳ ͼͪͬͻͰͷͰͪ ͳͽͰͻͪ͵ͽͳͬͪ ͳ ͷ;ͶͽͳͷͰͯͳΒͪͶͪ ͼͻͰͯͼͽͬͪ ͺͽͳͼ;Ͷͳ
ͼ; ͪ;ͯͳ-ͼͳͷ͵Ͱ ͳͲ ;ͺͽͻͰͫͰ, ͵ͪ ͳ ͻͪͯͳ ͳͲ ͱͳͬͽͪ ͳ ͫͻͪͲͬͪΔͪ ͳͼͺͳͽͪͳ͵ͪ. ́ͪ͵ ; ͪͼͽͪͬͳ
ͼͽͻͪͭ ΒͰͲͳ͵ͪ ͻͪͯͳ ͳ ͽͰͶͰͬͳͲͳΒͼ͵ͳͼͳͷͳ ͷͭ; ͯͺͻͳͰͽͳ ;ͼͬͪΒͪΔ; ͳͲͭͬͻͪ ͵Βͳ ΒͰ ͪͶͳ͵
ͳͲͭͬͻ; ͳͲͬͻͳ ͭͬͻͳ͵ͪ, ;ͼͬͪΒͪΔ; ͶͰ͵ͼͳ͵Ͱ, ͭͻͪͷͪͽͳ͵ͳ ͵ͼͽͻ;͵ͳΒͪ ͳ ͯͻ;ͭͳ ͪͼͺͰ͵ͪͽͪ
442
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
ͼͽͻͪͭ ΒͰͲͳ͵ͪ, ͬͪ ͼͻͰͯͼͽͬͪ ͼͰ Ͱ ͵ͻͳͼͽͰ ; ͫͻͪͲͬͪΔ;, ͬͰͻͬͪͽ Ͳͫͭ ͺͪͼͳͬͰ ;ͶͭͰ ͵Β; ;Ͱ
ͳͳ/ͼͽ;ͯͰͽͳ ͳͷͪΒ;, ͫͳͶ ͯͪ ͼ; ;;ͽͪͻ ͳͶͳ ͳͲͬͪ ͫͻͪͲͬͭ ͵ͽͰ͵ͼͽͪ (Bligh, 1978, ͼͽͻ
̀ͪͼͽ;ͺΓͰͼͽͬͰͻͫͪͶͰͳͰͬͰͻͫͪͶͰ͵ͷ;ͳ͵ͪͳΒͰ;ͫͻͪͲͬͪΔ;
͈ͻͰͷͪ ͷͳΓͰΔ; ͳͼͺͳͽͪͳ͵ͪ (ͽͪͫͰͶͪ
ͬͰͻͫͪͶͪ ͵ͷ;ͳ͵ͪͳΒͪ (69,3% – ͻͪͼͺ 70–100%)
Ͳͪͼͽ;ͺΓͰͳΒͪ ΒͰ ͯ ͰͬͰͻͫͪͶͰ – ͻͪͼͺ 40–70%) ; Δͳͬͷ ͫͻͪͲͬͪΔ; ͳ ͺͻͿͰͼͳΒͳ, ͳͪ͵
ΒͰ ͺͲͪͽ ͯͪ ͰͬͰͻͫͪͶͪ ͵ͷ;ͳ͵ͪͳΒͪ ͳͳ ͬͰΕͳ ͯͰ ͵ͷ;ͳ͵ͪͳΒͰ ;ͺͽͰ.
́ͼͽͻͪͱͳͬͪΔͰͺͻͰͬͪͲͳͶͪͱͰΔͰ͵;Ͷͽ;ͻͶ͵ͳͫͪͻͳΒͰͻͪͳͲͪͪΒͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪ
;ͫͻͪͲͬͪΔ;ͳͺͻͿͰͼͳΒͳ
͌ ͯͰͶ; ͳͼͽͻͪͱͳͬͪΔͪ ͵Βͳ ͼͰ ͯͼͳ ͪ ͼͽͪͬͬͰ ͼͽ;ͯͰͪͽͪ ; ͬͰͲͳ ͼͪ ͲͪͪΒͰͷ ͷ;ͶͽͳͺͳͼͷͰ
ͼͽͳ ͵ͪ ͼͻͰͯͼͽͬͪ ͵ͷ;ͳ͵ͪͳΒͰ ͳ ͼͻͰͯͼͽͬͪ ͵Βͳͷ ͼͰ ͺͻͰͬͪͲͳͶͪͲͰ ͵;Ͷͽ;ͻͶ͵Ͱ ͫͪͻͳΒͰͻͰ ͳ ͼͽͰͻͰ
ͽͳͺͳ ͺͽͬͻΌͰͰ ͼ; ͺͼͽͪͬΓͰͰ ͳͺͽͰͲͰ.
443
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͰͽͺͼͽͪͬ͵ͪ 1͈ͲͪͬͪΔͰ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͳΒͰ ΒͰͯͳͳ ͺͻͰͯ;ͼͶͬ Ͳͪ ;ͼͺͰ; ͵ͷ;ͳ͵ͪ
ͳΒ; ; ͫͻͪͲͬͪΔ; ͳ ͫ;ͯ;ΕΒ ͺͻͿͰͼͳΒͳ.
444
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉ͰͲ;Ͷͽͪͽͳ ͳͼͽͻͪͱͳͬͪΔͪ ͼͽͪͬͬͪ ͳͼͺͳͽͪͳ͵ͪ͵Βͳ ͼ; ͺͻͰͯͼͽͪͬΓͰͳ ; ͽͪͫͰͶͳ 8 ;͵ͪͲ;Β; ͪ
ͰͳͲͷͰͻͪ ͲͪͪΒ ͺͲͪͬͪΔͪ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ Ͳͪ ͫͻͪͲͬͪΔͰ ͳ ͺͻͿͰͼͳΒ;
ͳͼͺͳͽͪͳ͵ͪ
ͼͷͪͽͻͪ ͯͪ ΒͰ ̾͠ ͬͪͱͪ Ͳͪ ͫͻͪͲͬͪΔͰͳͼͺͳͽͪͳ͵ͪ, ͽΒ. Ͱ ;Ͳͻͪ͵ ͯ ͳͼͺͳͽͪͳ͵ͪ, ͼͷͪͽͻͪ
ͯͪ ̾͠ ͷͭ;Εͪͬͪ ͬͰΕ; ͯͼͽ;ͺͼͽ ͳͿͻͷͪͳΒͪ
ͳͼͺͳͽͪͳ͵ͪ ΒͰ ͷͳΓͰΔͪ ͯͪ ̾͠ ͷͭ;Εͪͬͪ
ͫΓͰ ͺͲͪͬͪΔͰ ͼͽͻ;͵Ͱ
ͳͼͺͳͽͪͳ͵ͪ ͼͷͪͽͻͪ ͯͪ ΒͰ ̾͠ ͺͻͰͯ;ͼͶͬ Ͳͪ ͺͼͽͳͲͪΔͰ ;ͼͺͰͪ ;
ͫ;ͯ;ΕΒ ͺͻͿͰͼͳΒͳ. ͊ͽ;ͯͰͽͳ ͼ; ͼͬͰͼͳ ͲͪͪΒͪ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ; ͫͻͪͲͬͪΔ; ͳ ͺͻͿͰͼͳΒͳ, ͪͶͳ
͵ͪͯͪ ΒͰ ͻͰ ͺͻͳͷͰͳ ͽͭ ͲͪΔͪ (ͽͪͫͰͶͪ 9), ͻͰͲ;Ͷͽͪͽͳ ͺ͵ͪͲ;Β; ͯͪ ͳ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ͵ͻͳͼͽͰ
;ͷͰͻͰ, ͷͪͯͪ ͼͰ ͺͻͰͽͺͼͽͪͬΓͪ ͯͪ ΕͰ ͯ ͵ͻͪΒͪ ͼͽ;ͯͳΒͪ, ͪ ͪͻͳͽ ͺ Δͳͬͷ ͲͪͬͻͰͽ͵;, ͳ ͽͰ
͵ͪ͵ ͫͳͽͳ ; ͼͳͽ;ͪͳΒͪͷͪ ͯͪ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵ ͵ͻͳͼͽͰ ; ͺͻͿͰͼͳͪͶͰ ͼͬͻͰ.
́ͼͽͻͪͱͳͬͪΔͰͺͬͰͲͪͼͽͼͽͪͬͬͪͳͼͺͳͽͪͳ͵ͪͷ;ͶͽͳͺͳͼͷͰͼͽͳ
͵;Ͷͽ;ͻͶ͵ͳͷ
ͻͪͲͶͳ͵ͪͷͪ
;ͳͬͰͻͲͪͶͷΒͰͲͳ͵;ͳͼͬͪͽͪΔ;ͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪͳͷ;ͶͽͳͺͳͼͷͰͼͽͳ͵ͪ
ͰͼͺͰͻͪͽͪͼͭͯͳͪͷͪͼͽͪͻͼͽͳͳͺͻͼͰͷͰͷ;ͼͻͰͯΔΒ͵Ͷͳ
͉ͪͯͳ ͯͺ;ΔͪͬͪΔͪ ͺͻͰͽͯ ͪͬͰͯͰͳ ͻͰͲ;Ͷͽͪͽͪ ͯͫͳΒͰͳ ͪͪͶͳͲͷ ͺͻͳ͵;ͺΓͰͳ ͺͯͪ
ͽͪ͵ͪ, ͺͻͬͰͻͰͪ ΒͰ ͳ ͺͬͰͲͪͼͽ ͼͽͪͬͬͪ ͳͼͺͳͽͪͳ͵ͪ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ, ͵;Ͷͽ;ͻͶ͵ͳͷ ͻͪͲ
Ͷͳ͵ͪͷͪ, ;ͳͬͰͻͲͪͶͷ ΒͰͲͳ͵; ͳ ͼͬͪͽͪΔ; ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ ͳ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ ͵ͪ ͰͼͺͰͻͪͽͪ ͼ
ͭͯͳͪͷͪ ͼͽͪͻͼͽͳ ͳ ͺͻͼͰͷ Ͱͷ ;ͼͺͰͪ ; ͼͻͰͯΔΒ ͵Ͷͳ. ͊ͽͪͻͼͽ ͳͼͺͳͽͪͳ͵ͪ ͫͳͶͪ ΒͰ
ͳͲͷͰΌ; 18 ͳ 60 ͭͯͳͪ(AS
4% 9,39), ͪ ͺͻͼͰͪ Ͱͪ ;ͼͺͰͪ ; ͼͻͰͯΔΒ ͵Ͷͳ ͫͳͶͪ ΒͰ
ͳͲͷͰΌ; 3,00 ͳ
"4
4% 0,48).
446
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
447
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
x ͈ͼͽΒͳ ͺͲͳͽͳͬͪ ͵ͻͰͶͪͳΒͪ ͳͲͷͰΌ; ͺͻͼͰͰ ͰͰ ; ͼͻͰͯΔΒ ͵Ͷͳ ͳ ͼͽͪͬͪ ͯͪ
ͯͷͳͪͽͼͽ ΒͰͯͰ ͵;Ͷͽ;ͻͰ ;ͭͻͱͪͬͪ ͺͼͽͪͪ͵ ͵;Ͷͽ;ͻͰ Ͱ͵ͭ ͪͻͯͪ (r
p 0,
̽ͻ;ͭͳͷ
ͻͰͳͷͪ, ͽ ͼ; ͳͼͺͳͽͪͳͳ ͫͳͶͳ ;ͼͺͰͳΒͳ ; ͼͻͰͯΔΒ ͵Ͷͳ, ;ͽͶͳ͵ ͬͳͰ Δͳ ͼͷͪͽͻͪ ͯͪ
ͯͷͳͳͻͪΒ;Εͪ ͵;Ͷͽ;ͻͪ ͷͱͰ ;ͭͻͲͳͽͳ ͺͼͽͪͪ͵ ͵;Ͷͽ;ͻͰ ΒͰͯͭ ͪͻͯͪ.
x ͈ͻͼͰͪ Ͱͪ ; ͼͻͰͯΔΒ ͵Ͷͳ ͺͲͳͽͳͬ ͵ͻͰͶͳͻͪ ͼͪ ͼͽͪͬͷ ͯͪ ΒͰ ͷ;ͶͽͳͺͳͼͷͰͼͽ
ͲͪͷͰͪ Ͳͪ ͰͼͺͰͻͪͽ S
p 0,
ͯͼ, ͳͼͺͳͽͪͳͳ ͵Βͳ ͼ; ͳͷͪͶͳ ͫΓ; ͺͻͼͰ; Ͱ;
;ͼͺͰͪ ; ͼͻͰͯΔΒ ͵Ͷͳ ͬͳͰ Ͳͪͼͽ;ͺͪΒ; ͼͽͪͬ ͯͪ ΒͰ ͷ;ͶͽͳͺͳͼͷͰͼͽ ͲͪͷͰͪ Ͳͪ ͰͼͺͰͻͪͽ.
̸̸̀̓͌͐̓͡
͊ͪͭͶͰͯͪͬͪΔͰͷ ͼͬͳ ͻͰͲ;Ͷͽͪͽͪ ͯ ͵Βͳ ͼͰ ͯͶ ; ͳͼͽͻͪͱͳͬͪΔ;, ͵ͪ ͳ ͪ ͼͬ; ͽͰͻͳΒ
ͼ͵ͳ ͼͪͲͪΔͪ ͳ ͺͻͰͺͻ;͵ͪ ͼͽͻ;Δͪ͵ͪ ; ͫͻͪͲͬͪΔ; ͵Βͳ ͼͰ ͫͪͬͰ ͺͻͳͼͽ;ͺͷ ͷ;ͶͽͳͺͳͼͷͰͼͽͳ,
ͷͭ; ͼͰ ͳͲͬͰͼͽͳ ͼͶͰͯͰΕͳ Ͳͪ͵Γ;ͳ.
̸̸͉͉̈́́͋̾͋͌
448
̓͌̈́́ͣ
̺̀̾͐̾́ͣͅ;ͶͽͳͺͳͼͷͰͼͽ;ͫͻͪͲͬͪΔ;ͭͶͫͪͶͼͻͰͯͼͽͬͼͺͻͪͲ;ͷͰͬͪΔͪ
Cope, B. &Kalantzis, M. (2000). .VMUJMJUFSBDJFT/FX-JUFSBDJFT
/FX-FBSOJOH-FBSOJOHBOEUIF%FTJHO
PG4PDJBM'VUVSFT LondonRoutledge.
Daboviǀ, D. (1998). (MPCBMOJNFUSPQPMJT. ͈ͻͰ;ͲͰͽ ͼͪIUUQXXXQSBWOJ-brasci.co.yu/teorija/ global-
ni_metropolis/index.htm.
Esperanto Language (n.d.) &ODZDMPQEJB#SJUBOOJDB. ̽ͼͽ;ͺͪhttpswww.britannica.com/topic/
Esperanto >ͺͻͳͼͽ;ͺΓͰ 12. ͷͪΒͪ 2017@
Feez, S. (2002). TextCBTFE4ZMMBCVT%FTJHO 4ZEOFZ.BDRVBSJF6OJWFSTJUZ4ZEOFZ
Goodwyn, A. (1992). &OHMJTI5FBDIJOHBOE.FEJB&EVDBUJPO #VDLJOHIBN0QFO6OJWFSTJUJUZ1SFTT
)PMMJEBZ
"
"QQSPQSJBUF.FUIPEPMPHZBOE4PDJBM$POUFYUCambridge Univeristy Press.
)PXF
.+"
"EVMU-FBSOJOH1TZDIPMPHJDBM3FTFBSDIBOE"QQMJDBUJPO#BUI5IF1JUNBO1SFTT
Ltd.
Janiǁiǃ, D. (2009). Esperanto je (bio) jezik buduǃnosti. 1ress. ̽ͼͽ;ͺͪIUUQXXXQSFTTPOMJOFST
zabava/life-style/76443/esperanto-je-bio-jezik-buducnosti.html.
,JTFMNBO
$
&TQFSBOUPJUT0SJHJOTBOE&BSMZ)JTUPSZ, ; A. Pelczar (Ͱd.). 1SBDF,PNJTKJ4QSBX
&VSPQFKTLJDI1"6. Tom II (ͼͽͻ. 39–
,SBL’PX1PMTLB"LBEFNJB6NJFKF
UOP’sci.
Kuliǀ, D. & Blagojeviǀ
4
"/FX$PODFQUJO'-5%FWFMPQJOH.VMUJMJUFSBDJFT5ISPVHI-Bn-
guage Skills Integration, ;Â. Babiǀ, T. Bijeliǀ & P. Penda (eds). 3FUIJOLJOH5SBEJUJPOJO&OHMJTI-BO
HVBHFBOE-JUFSBSZ4UVEJFT(ͼͽͻ
/FXDBTUMFVQPO5ZOF$BNCSJEHF4DIPMBS1VCMJTIJOH
Macken-)PSBSJL
.
$POTUSVDUJOHUIFJOWJTJCMF4QFDJBMJTFEMJUFSBDZQSBDUJDFTJO+VOJPS4FDPOEBSZ
4DIPPM (PhD thesis). Sydney University of Sydney.
Maddux, C. D., Johnson, D. L. &Willis, J. W. (2001). &EVDBUJPOBM$PNQVUJOH-FBSOJOHXJUI5PNPS
SPXT5FDIOPMPHJFT /FFEIBN)FJHIUT"1FBSTPO&EVDBUJPO$PNQBOZ
Mehrabian, "
/POWFSCBM$PNNVOJDBUJPO$IJDBHP"MEJOF-"UIFSUPO.
Novoselac, N. (2013). 'JMP[PGJKBNPEFSOFQSPEBKFTWFPQSPEBKJJQSPEBKOJNUFIOJLBNBOBKFEOPNNFT
UV#FPHSBE#SBVN4ZTUFNT
1BUUFSTPO
3)VGG
4.
5IF%FDMJOFBOE'BMMPG&TQFSBOUP, ;L.Ohno-Machado(Ͱd.). +PVSOBM
PGUIF"NFSJDBO.FEJDBM*OGPSNBUJDT"TTPDJBUJPO+".*", Vol. 6(6). ̽ͼͽ;ͺ ͪ
IUUQTXXXODCJOMNOJIHPWQNDBSUJDMFT1.$.
Richards, J. C. & Rodgers, T. S. (1991). "QQSPBDIFTBOE.FUIPETJO-BOHVBHF5FBDIJOH /FX:PSL
Cambridge University Press.
8BYNBO
0#
+VMZ
5IF4FSJPVT)JTUPSZ#FIJOE&TQFSBOUPTime. ̽ͼͽ;ͺ ͪ
httptime.com/4417809/esperanto-history-invention.
449
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
DANIJELA G. KULIƂ
SNEÂANA M. ZEƀEVIƂ
.6-5*-*5&3"$:*/&%6$"5*0/
A GLOBAL MEANS OF COMMUNICATION AND NEW &41&3"/50
SUMMARY
The aim of this research is an ascertainment of attitudes on understanding multiliteracy in education as
a global means of communication and new esperanto, in order to emphasize the importance and necessity of
the already mentioned approach with the aim of transcending cultural barriers and achieving success in
QSPGFTTJPOBMDPNNVOJDBUJPO*UJTBTTVNFEUIBUGJSTUMZ
LOPXMFEHFPGUIF&OHMJTIMBOHVBHFJTOPUUIFPOMZ
QSFDPOEJUJPOGPSTVDDFTTGVMDPNNVOJDBUJPOJOFEVDBUJPOBTXFMMBTJOGVUVSFQSPGFTTJPOTFDondly, the con-
DFQUPGNVMUJMJUFSBDZJOFEVDBUJPOJTBVTFGVMBQQSPBDIGPSUSBOTDFOEJOHDVMUVSBMCBSSJFSTUIJSEMZ
UIF&OHMJTI
language is the esperanto of professions such as psychologists and doctors of medicine. For the requirements
of this research a questionnaire is created, and beside general details related to respondents, it also consists of
the segment concerned with multiliteracy, the segment concerned with transcending cultural barriers, and
the one which considers the role of English language in education. The first and second-year students f the
Faculty of Medicine in Kosovska Mitrovica, the first and second-year students from the Department of
Psychology in Kosovska Mitrovica, as well as general practice doctors and psychologists were examined. The
results of this cross-sectional study which were analysed by descriptive statistics and correlation analysis
prove the already mentioned hypotheses and point out the necessity for qualifying individuals for normal
life and work in the global society. It is necessary to adapt to changes, transcend potential cultural barriers in
order to make various contents available, establish global cooperation and achieve better professional suc-
cess.
,&:803%4 multiliteracy, esperanto, cultural barriers, education, global society.
339.97/.98
̸̸̸͉́͆͠ͅ5̸͇̺̓͊́́ͣͅͅ1
́ͼͽͳͽ;ͽͯͻ;ͽͬͰͳͪ;͵ͪ
͏ͰͽͪͻͲͪͰ͵ͷͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪ
̹Ͱͭͻͪͯ
̸̸̻͇̹̈́̈́́̀͏̸́͠
͉͉͌̽͊̓́̾͊͌͊́́͡
̸̸̸̸̸͈͉̻͇͚̺͈͉͇́̈́̾̾͆͢ͅͅ2
̸̸̻͊̿̾͋̓ͶͫͪͶͳͲͪͳΒ;ͳͳͽͰͻͪͳͪͶ;Ͱ͵ͷͳΒ;ͼͬͰͬͳͰ͵ͪͻͪ͵ͽͰͻͳ;ͻͪͲͬͻͼͼͽ
͵ͷͺͶͰ͵ͼͼͽͳͬͳͰͼͽͻ;͵ͳͷͻͰͱͳͯͼͳ͋ͻͪͯͳͳͪͶͳͫͶͳͳ͵͵;ͻͰͽͼͽͳͬͳͰͳͼ;
ͯͬΓͳ
ͺͽͻͰͫͰͼ;ͪͭͳͶͰ͵ͷͺͪͳΒͰ͵ΒͰͼ;ͼͺͼͫͰͯͪͼͰͫͻͲͺͻͳͶͪͭͯͰͺͻͷͰͪͷ̻ͪͶͫͪͶͳ
ͲͪͳΒͪΒͰͬͰͷͪͼͽͪͻͪͺΒ͇ͪͬͪͯͼͬͭͺΒͪͬΓͳͬͪΔͪͯͯͪͪͼͺͻͶͪΒͰ͵ͻͲͰ͵Ͷͳ͵ͿͪͲͪ͌ ͺͼͶͰͯ
ΔΒͿͪͲͳ
ͭͶͫͪͶͳͲͪͳΒͪͼͰ;ͫͻͲͪͶͪͳͺͷͭͶͪͷͭͳͷͺͻͰͯ;ͲͰΕͳͷͪͯͪͼͰͺͻͳ͵Γ;ͰͪͷͰΌ;ͪͻͯ
ͽͻͱͳͽͰ̹ͻΒͭͶͫͪͶͳ͵ͷͺͪͳΒͪΒͰ;ͺͻͪͼͽ;
ͪͶͳ;ͺͻͪͼͽ;ΒͰͳͫͻΒͭͶͫͪͶͳtͫͻͰͯͬͪi͋Ͱ
͵ͷͺͪͳΒͰͼ;;ͼͷͰͻͰͰͪͬͰΕ;;ͺͽͻͰͫ;ͳͿͻͷͪͳͳͽͰͶͭͳΒͪ
ͪͺͻͳͼ;ͽͪΒͰͳͬͰΕͪͷͫͳͶ
ͼͽͲͪͺͼͶͰͳ͡;ͯͼ͵ͳͻͰͼ;ͻͼͳͼ;
ͺͻͰͯͽͰͶ͵ͳͳͿͳͪͼͳΒͼ͵ͳͻͰͼ;ͻͼͪ
ͺͼͽͪͶͳͲͪͪΒͪ
Ϳͪ͵ͽͻ͵͵;ͻͰͽͼͽͳ̻ͶͫͪͶͳͷͰͪΘͰͻͳͺͻͳͶͳ͵ͷͯͰΔͪͼͬΒͳͯͶ;͵ͪͽͻͰͫͪͯͪͬͯͰͻͪ;ͪ
ͼͽͪͯͪͻͯͳͲͪͳΒͳ ͺͻͳͲͬͯͪ
ͪͶͳ ͳ ͺͻͳͶͪͭΌͪͬͪΔ; ͽͳ ͺͻͳͲͬͯͪ ͪͳͪͶͳͷ ͽͻͱͳͽͳͷͪ
̻ͶͫͪͶͳͲͪͳΒͪΒͰͯͬͰͶͪͳͯͺͻͷͰͰͯͼͪͳͲͷͰΌ;ͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪͳͪͳͪͶͳ
ͯͻͱͪͬͪ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
ͺͻͷͰͰ
ͺͻͳͶͪͭΌͪͬͪΔͰ
Γ;ͯͼ͵ͳͻͰͼ;ͼͳ.
̸̸̻͇̹̈́̈́́̀͏̸́͠–̸̸̸̸͇͈̺̺̓̈́̾̓͊͆́͆̾̀͌͊͋́͡ͅ
̻ͶͫͪͶͳͲͪͳΒͪΒͰͼͽͪͻͪͺΒͪͬͪ
͵Βͪͯ;ͭͽͻͪΒͰ
ͳͯͼͪͯͪΒͰͺͻͶͪ͵ͻͲͽͻͳͿͪͲͰ̀ͬͪͳ
;ͶͳͽͰͻͪͽ;ͻͳͼͰͪͬͯͳΔͰͺͰͽͪ͵ͯ97*ͬͰ͵ͪ
ͼͪͼͽͪ͵ͷͷͯͰͻͭͼͳͼͽͰͷͪͻͪͯͪ͊ͬͻͰͷͰ
ͷΒͰͽͬͯͳͶ;ͯͻ;ͭ;ͿͪͲ;
͵ΒͪͺͳΔͰͼͺͻͬͷͳͯ;ͼͽͻͳΒͼ͵ͷ ͻͰͬͶ;ͳΒͷ ͵
ͳ
ͻͪͲͬΒͰͷͳͯ;ͼͽͻͳΒͰ
ͻͪͲͬΒͰͷͽͻͱͳͽͪ
ͬͶͪͯͪͬͳͷͺͻͪͬͪͳͼͽͬͪͻͳͬͪΔͰͷͼͳΒͪͶͳͺͻͪͬͪ
t͊ͪΔͷͼ;Ϳͻͷͳͻͪͳ;ͭͬͻͳͯͼͳͪ͵ΒͳͷͪͼͰͲͪͼͳͬͪͬͶͪͯͪͬͳͪͺͻͪͬͪ
ͪͫͳͶΒͰ
ͺͱͰΓ;ͬͰΕͪΔͰͶͳͭͫͭͪͽͼͽͬͪ̽ͶΒͰͳͯͼͪͱͭ ͻͪͲͬΒͪͳͯͳͬͳͯ;ͪͶͳͽͰͽͪͪ;ͽ
ͷͳΒͰͳͳͳͳΒͪͽͳͬͰ
ͯͯͰͰͽͻͪͶͳͲͪͳΒͰͷΕͳͯͻͱͪͬͰͳͺΒͪͬͰͪ;ͽͷͳͯͻ;ͽͬͰͳͭͻ;ͺͪ
1
mmaksimovic@idn.org.rs
2
͉ͪͯΒͰ ͻͰͲ;Ͷͽͪͽ ͺͻΒͰ͵ͽͪ tͯͅͰͶͳͻͪΔͰͻͪͲͬΒͪͳ ͳͽͰͭͻͪͳΒͪ ͊ͻͫͳΒͰ ; ͼͬͰͽͼ͵Ͱͽ͵ͬͰ;ͼͬͰͽͶ;
Ͱ͵ͷͼ͵ͳ
ͯͻ;ͽͬͰͳ ͳ ͺͶͳͽͳ͵ͳ ͭͳͫͪΔͪi
͵Βͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ ͺͻͼͬͰͽͰ
ͪ;͵Ͱ ͳ
ͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
–2017.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͽΒͯ;ͼͺͪͺΒͰͯͳͳͼͳΒͪͶͳͭͻ;ͺͪͼͪͱͰͪͻͳͼͽ͵ͻͪͽͳΒͰ
ͫͻΒͭͼͰΓͪͽͬͪ
ͷͪͶͫͻΒͰ
ͪͶͳͷΕͰ͵ͶͪͼͰͭͻͪͯͼ͵ͳͽͻͭͬͪͪͳͲͪͪͽͶͳΒͪ
ͪͺͽͷͳͼͪͱͰͻͪͯͳ͵Ͱ͵ͶͪͼͰi ͪͅ͵ͼͳͷ
ͬͳΕ
͈ͰͽͻͬͳΕ
ͼͽͻ–212).
͈Ͱͽ͵ͷͼͶͰͯͰΕͰ
ͽͻͰΕͰͿͪͲͰ
ͼͷͪͽͻͪͼͰͺ̹ͪͯͰͻͶͳͼ͵ͭͲͳͯͪͳͲͪͬͻͰͽͪ͵Ͷͪͯͭ
ͻͪͽͪ͌ͺͻͪͬ ; ͽΒ ͽͻͰΕΒͿͪͲͳͯͶ ΒͰͯͺͬͰΕͪΔͪͳͽͰͲͳͽͰͽͪ
ͺͻͯ;ͫΓͳͬͪΔͪͳ;ͫͻͲͪΔͪ
ͭͶͫͪͶͳͲͪͳΒͰ
͋͵ͷ ͺͼͶͰͯΔͳ Ͱ͵Ͷͳ͵ ͯͰͰͳΒͪ
ͭͶͫͪͶͳͲͪͳΒͪ ͼͰ ͯͬͳΒͪͶͪ ͪ ͯͬͪ ͳͬͪ ͳͱͰͷ ͳ
ͬͳͰͷ͆ͪͳͱͰͷͳͬ;
͵ͪͯͪΒͰ;ͺͳͽͪΔ;ͭͶͫͪͶͳͲͪͳΒͪ
ͯͶͪͲͳͯͺͬͰΕͪΔͪͲͪͺΓͪͬͪΔͪ;
ͺͻͳͲͬͯΔͳ
ͺͬͰΕͪͬͪ ͼͰͷͭ;ΕͼͽͳͲͬͲͪͳ ;;ͽͻͪΔͰͭ;ͶͪͭͪΔͪ͌ͲͳͯͰΒ;ͼͺͰͳΒͪͶͳͲͪͳΒͰ
ͺͬͰΕͪͬͪͼͰ͵ͪͺͪͳͽͰͽͯͷͪΕͳͺͻͳͲͬΌͪͪ͵Βͳͼ;ͼͺͰͳΒͪͶͳͲͬͪͳͲͪͯͻͰΌͰͰͺͻͳͲͬͯͰͳ
ͽͪ͵ͼͰ;ͬͰΕͪͬͪ͵ͷͺͪͻͪͽͳͬͪͺͻͰͯͼͽΒͰͯͰͯͻͱͪͬͰͅͰΌ;ͽͳͷ
ͪͬͳͰͷͳͬ;ͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͯͪͼͰͺͻͰͯ;ͲͰΕͪͼ;ͪͬͪΒ;ͼͬͰͶͳ͵ͳͷͫͻΒͰͷ͵͵;ͻͰͽͼ͵ͳͺͻͰͯ;ͲͰΕͪ
ͺͽͻͰͫͪͼ;ͬͪ;Ͷͪ
ͭͪΔͪ;ͼͪͬͻͰͷͰΔͳͬͪΔͰͽͰͶͭͳΒͰ
Bͺͻͳͯͳͼ;ͰͼͽͪͫͳͶͳ
ͪͶͳͼͰΒͪͬΓͪΒ;ͳͯͻ;ͭͰͯͯͪͽͰ
ͺͽͰ͵ΕͰ͵͵;ͻͰͽͼͽͳ
ͽͰͺͼͶͬͳͻͰͲ;ͶͽͪͽͳͺͼͽͪΒ;ͰͳͲͬͰͼͳ(Brady, 2006).
͈ͲͳͽͳͬͰͼͽͻͪͰͭͶͫͪͶͳͲͪͳΒͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ΒͰͼ;ͷͭ;ΕͪͬͪΔͰͺͬͰͲͳͬͪΔͪͳͼͪͻͪͯΔͰ
ͺͻͰͯ;ͲͰΕͪ
ͺͯͼͽͳͪΔͰ͵͵;ͻͰͽͼͽͳ
Ͷͪ͵ͪͪͻͪͲͷͰͪͳͿͻͷͪͳΒͪ
ΒͰͯͼͽͪͬͳΒͳͽͻͪ
ͼͿͰͻͳͻͫͪͳ;ͼͶ;ͭͪͳͷͭ;ΕͰͪͺ͵ͻͰͽΓͳͬͼͽΓ;ͯͳ͆ͰͻͰͽ͵
;ͶͳͽͰͻͪͽ;ͻͳͼͰ
ͺͻͰͯͺͲͳͽͳ
ͬͳ
ͷͭ;ͪΕͳͳͰͭͪͽͳͬͳͰͿͰ͵ͽͳͭͶͫͪͶͳͲͪͳΒͰ
͵ͪͽͼ;ͯͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪ
ͯͰͻͰͭ;Ͷͪ
ͳΒͪ
;ͺͽͻͰͫͪͽͰͶͭͳΒͰͪͫͻ;ͽͪͶͪͪͳ
ͳͻͪͳͪͶͳͼ;͵ͫͳͲͪͽͻͱͳͽͰͳ ͼͳͻͬͳͰ
ͺͻͰ͵ͬͻͰͷͰͻͪͯͬͻͰͷͰͳͰͿͻͷͪͶͳͻͪͯ
ͳͼ͵ͰͪͯͳͰ
͵ͪͳͷͳͳͷ;ͷͼͳΒͪͶͰͲͪ
ͽͳͽͰ;ͰͻͪͲͬͳΒͰͳͷͲͰͷΓͪͷͪ͆ͪͻͪͬ
ͭͶͫͪͶͳͲͪͳΒͪͼͰͰͷͱͰͼͬͰͼͽͳͼͪͷͪͺͲͳͽͳͬ;ͳ
Ͱͭͪͽͳͬ;ͯͳͷͰͲͳΒ;
ͲͪͽͽΒͰͷͭ͵ͷͺͶͰ͵ͼͳΒͪ
̻ͶͫͪͶͳͲͪͳΒͪΒͰͯͪͪͼͪΒͻͪͲͬͳΒͰͳΒͪ;Ͱ͵ͷͼ͵ͷͼͷͳͼͶ;
ͽͰΒͰͳͲͽͳͻͪͲͶͭͪ;͵ͬͳͻ;
ΔͰ ͪΒͺͲͪͽͳΒͪ ͽͻͭͬͳͼ͵ͪ ͶͳͫͰͻͪͶͳͲͪͳΒͪ ́ͪͰ
; ͼ͵Ͷͺ; ͶͳͫͰͻͪͶͳͲͷͪ ΒͰ ͯͰͿͳͳͼͪ ͳ
ͺͻͳͬͪͽͬͶͪͼͳͽͬ
͵ͪͼͳΒͰͳͲͪ͵ͼ͵ͪͲͪͽͳͽͪͬͶͪͼͳͽͬͪ
ͪͯͪͪͼ;ͭͶͫͪͶͳͲͬͪͷͼͬͰͽ;
ͺͳͽͪΔͰͬͶͪͼͳͽͬͪͯͻͱͪͬͰͳͶͳͺΒͰͯͳͪ͵ͪͿͳͲͳ͵ͭͶͳͪ
Ϳͯͬͪ
͵ͷͺͪͳΒͪ
ͿͳͪͼͳΒ
ͼ͵ͳ ͻͭͪͳͲͪͳΒͪ
ͬͪͱͳΒͰ ΒͰ ͰͭP ͳ͵ͪͯͪ ͌ Ͱ͵ͷͼ͵ͷ ͼͷͳͼͶ;
ͭͶͫͪͶͳͲͪͳΒͪ ͺͻͰͯͼͽͪͬΓͪ
ͳͻͰΔͰͰ͵ͷͼ͵Ͱͪ͵ͽͳͬͼͽͳͼͳΓͰͷͻͪͲͬΒͪͭͶͫͪͶͭͺͼͶͬͪΔͪͳͺͯͼͽͳͪΔͪͭͶͫͪͶͳ
ͽͻͪͼͪ͵ͳΒͪ
ͯ͠ͼͻͰͯΔͰͭͬͰ͵ͪͪͬͪͷ
ͽͻͭͬͳͪΒͰͺͻͰͯͼͽͪͬΓͪͶͪͼͬΒͰͬͻͼͽͪͪͳͺͬͰͲͳͬͪΔͪ͌
97***ͬͰ͵;ͪΒͰͫͳͶͪtͪΒͰͺͼͻͰͯͳΒͳͳ;Ͱ͵;ͻ;͵;ͪΒͺͻͳͻͯͳΒͳͪͳͺͼͻͰͯͭͺͬͰͲͳ
ͬͪΔͪͺΒͰͯͳͳͯͰͶͬͪͼͬͰͽͪ̈́ͪ͵ΒͰ;ͬͳͯͰͽͳͯͪͼͰͽͰͻͳͽͻͳΒͰ͵ΒͰͷͰΌ;ͼͫͽͻͭ;Β;ͼͪͷͳͷͽͳͷ
Ͱͬͳͯ;͵ͶͪͺͪΒ;;ΒͰͯ;ͳͻ;Ϳ;͵ͳͪͶ;ͰͶͳ;i .BEßBS
ͼͽͻ–
͋ͻͭͬͳͼ͵ͪ
ͶͳͫͰͻͪͶͳͲͪͳΒͪ Ͱ͵ͷͼ͵ͪͳͶͳͽͻͱͳͪͶͳͫͰͻͪͶͳͲͪͳΒͪ
ͷͭ;ΕͪͬͪͬͰΕ;ͼͶͫͯ;ͺͻͳͶͳ͵ͷ
;ͬͲͪͻ͈ͫͪͯͻͪͲ;ͷͰͬͪ;͵ͶͪΔͪΔͰͳͶͳͼͷͪΔͰΔͰͽͻͭͬͳͼ͵ͳͺͻͪ͵ͼͳ͵ΒͰͼͺͻͰͪͬͪΒ;ͼͶͫͯͪ
ͺͻͽ͵ ͻͫͪ ͳ ;ͼͶ;ͭͪ ͳͲ ΒͰͯͰ ͲͰͷΓͰ ; ͯͻ;ͭ; ͌͵Γ;;ΒͰ ;͵ͳͯͪΔͰ ͽͪͻͳͿͪ ͪ ͺͻͳͷͰͻ
ͳͲͬͲͰ
̸̸̸͉́͆͠ͅ5̸͇̺̻̓͊́́ͣͅͅͶͫͪͶͳͲͪͳΒͪ
Γ;ͯͼ͵ͳͻͰͼ;ͻͼͳͳͺͻͳͶͪͭΌͪͬͪΔͰͺͻͷͰͪͷͪ
ͼ;ͫͬͰͳΒͰ
͵ͪͳͰͽͪͻͳͿͳͫͪͻͳΒͰͻͪ ͪͺͻͳͷͰͻ
ͺͻͺͳͼͳͶͳͰͳͻͪΔ;
͵ͬͽͰͳͶͳͺͻͳͲ
ͬͯͳͼͽͪͯͪͻͯͳ
3.
͆Ͱ͵ͪͯͬͪͱͳͺͳͽͪΔͪ;ͭͶͫͪͶͳͲͪͳΒͳΒͰͼ;ͼͶͰͯͰΕͪ
͈ͳͽͪΔͰͺͻͳͲͬͯΔͰ͈ͻͳͲͬͯΔͪ
͵ͪͳͷͭͳͯͻ;ͭͳͺΒͷͬͳ
ͻͰͶͪͽͳͲͬͪͪΒͰ;ͭͶͫͪͶ
ͷͼͬͰͽ;͆ͪ͵ͯͬͪͪͿͽͪ͵ͪ;ͼͷΒͯͰͰͳΒͳ99ͬͰ͵ͪ
ͺͻͳͼ;ͽͳͼ;ͯͰͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪ
ͳͼͷͪΔͰΔͰͲͪͺͼͶͰͼͽͳ;ͳͯ;ͼͽͻͳΒͳͪͻͪ;;ͼͶ;ͭͪ
ͪ;ͺͻͬͳͷͯͰͰͳΒͪͷͪ99*ͬͰ͵ͪͪͻͪ;
́͋ͼͰ͵ͽͻͪͳͫͳͷͰͯͳͳͼ͵ͭͼͰ͵ͽͻ͇ͪͼͳͷ ͽͭͪ
ͪΒͰͳ ͺͯͰΓͰͪͽͪ͵ͯͪͼͰ ͺͻͳͲͬͯͳ
ͺͻͰͼͳΒͰͯͰ͵ͷͺͪͳΒͰͪͶͪͲͰ;ͻͪͲͶͳͳͽͳͷͲͰͷΓͪͷͪ ͪͅΘͪͻ
̹ͻͲͽͰͶ͵ͳͻͪͲͬΒ
;ͼͶͬΓͪͬͪͫͻͱ;ͲͪͷͰ;ͽͰͶͭͳΒͰ͵ΒͪͼͰ͵ͻͳͼͽͳ;ͺͻͳͲͬͯΔͳͯͻͰΌͰͳͺͻͳͲͬͯͪ
ͽ
ͼͬͰ ͺͻͳͲͬͯΔ; ͳͳ ͯͳͪͷͳͷ ͳ ͵ͷͺͶͰ͵ͼͷ ͊ͬͰͽͼ͵ͪ ͺͻͳͲͬͯΔͪ ͯͪͪͼ ;ͷͭͷͰ ΒͰ
ͯͻͰΌͰͪͺͼͶͬͪΔͰͷͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪ ͆̓ͅ
͵ΒͳΒͰͳͲͯͪͪ;ͯͪͼͬͰͬͳͰ̀ͪ
Δͳͼ;ͺͼͽͪͶͳͬͰͷͪͲͪͪΒͳ
ͺͻͰͯͽͰͶͭͳΒͰͳͿͳͪͼͳΒͪ
ͳΓ;ͯͼ͵ͳͻͰͼ;ͻͼͳ
ͲͪͬͪΓ;Β;Εͳ
͵Βͳͷͪ ͆̓ͅ ͺͻͳͷͰΔ;Β; ͳͬͪͳΒ; ͳ ͪͼͽΒͰ ͯͪ ͼͰ ͫͻͲ ͺͻͳͶͪͭͯͰ ͽͻͱͳͳͷ ;ͼͶͬͳͷͪ ͪ
ͷͰΌ;ͪͻͯͷ ͳͬ; ̀ͪͬͪΓ;Β;Εͳ Δͳͷͪ
ͯͶͪͲͳ ͯ ͫͻͱͰͭ ͺͻͰͼͪ ͽͰͶͭͳΒͰ
ͲͪΔB ͳ
ͳͿͻͷͪͳΒͪ
ͳ ͽ ͺ;ͽͰͷ ͯ͵;ͷͰͽͪͳΒͰ
ͫͻͪͲͬͪΔͪ ͳ ͫ;͵Ͱ
ͻͪͲͷͰͰ ͽͰͳ͵ͭ ͼͫΓͪ
ͳͼͽͻͪͱͳͬͪΔͪ ͳ ͻͪͲͬΒͪ ͳ ͺͻͰͼͪ ͼͺͰͳΒͪͶͳͲͬͪͰ ͺͻͰͷͰ ͳ ͳͯͰͽͳͿͳ͵ͬͪΔͪ ͵ͷͺͪͳΒͼ͵ͳ
ͺͻͫͶͰͷͪ͵ͪͳΔͳͬͭͻͰͪͬͪΔͪ ͪͅ͵ͼͳͷͬͳΕ
͈ͰͽͻͬͳΕ
ͼͽͻ%BCJD
ͅͰΌ;
ͽͳͷ
ͬͰΕͳͪ͆̓ͅͳͯͪΓͰͳͷͪΒ;ͪΒͬͰΕͳͺͻͰͪͽͳͷͬͳͰ
ͺͻͯͪΒͰ
ͬͶͪͼͳͽͬͪ
ͳͻͪͲͷͰΔ;Β;
ͻͪͯ;ͼͪͭ;;ͷͪͽͳͳͷͲͰͷΓͪͷͪͳͶͳͻͰͭͳͳͷͪ͠;ͬͰ͵ͪͷͰͻͳ͵Ͱ
Βͪͺͪͼ͵ͰͳͰͬͻͺͼ͵ͰͿͳͻ
ͷͰͳͷͪΒ;ͼͺͼͽͬͰͰ͵ͻͺͻͪͽͳͬͰͫͻͪͼͰ;ͺͻͪͬΓͪΔͪͳ;ͺͻͪͬΓͪΔͪΓ;ͯͼ͵ͳͷͻͰͼ;ͻͼͳͷͪ͵ΒͳͼͰ
ͼͶͪΔͪΒ;ͪͪͳͪͶͰͯͶͳ͵ͰͳͼͳͼͽͰͷͰ̀ͫͭͺͻͳͶͪͭΌͪͬͪΔͪͭͶͫͪͶͳͲͪͳΒͳ
ͼͪͯͪΒͰͼͽͻͪͽͰ
͵ͯͰΔͰͯͶ;͵ͪ;ͬͳͷ͵ͷͺͪͳΒͪͷͪͳͼͽͬͻͰͷͰ ͳͪͳͪͶͳͭͶͫͪͶ
ͪ;ͪΒͼ͵ͻͳΒͰ
ͬͻͰͷͰ ͳ ͻͰͭͳͪͶ ͋ͻͰͯ ͻͪͼͽ;ΕͰ ͭͶͫͪͶͳͲͪͳΒͰ ͼͰ ͪͼͽͪͬΓͪ ͳ ͯͶͪͲͳ ͯ ͳͻͰΔͪ ͼͽͻͪͳ
ͯͳͻͰ͵ͽͳͳͬͰͼͽͳͳΒͪͳͺͻͳͻͰΔͪͷͰΌ;ͪͻͯͰ ͺͻͳͲͬͯΔͰ͊ͬͪ͵ͪͯͪΓͪͪͪͶͳͲͪͷͰΌ;ͪ
ͻͯͭ ͷͰͪΘͷͰͽͪ Γ;ͯͼ͵ͳ ͻͰͼ;ͻͼͪ ͷͻͪ ;ͲͰͽͳ ; ͻͪͲͷͪͽͻͪΔͰ ͼͺͰͳͿͳͪ ͪͳͪͶͪ ͳ
Ͷ͵ͪͶͪͻͰͰΔͪ͵ΒͳͷͪΒͰͯͪ͵ͷͺͪͳΒͪͷͻͪͯͪͼͰͺͲͪͫͪͬͳͲͫͭͺͻͷͰͪ͵ΒͰͪͳͲͪͲͳͬͪΒ;
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͍ͳͪͼͳΒͼ͵ͪͺͳͽͪΔͪ ͫͪ͵ͪͻͼ͵B
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ͳͽͻͪͼͪ͵ͳΒͰ. ͇ͬͰͽͻͪͼͪ͵ͳΒͰͺͼͽͪΒ;
ͼͬͰͫͻͱͰ
ͪͶͳͳͻͪͲͬͳΒͰͳΒͰ
ΒͰͻͻͪͼͽͰͫͻΒͫͪͪ͵ͪͳͳͬͰͼͽͳͳͳͿͯͬͪ ;ͼͬͰͽ;͊ΒͰͯͰ
ͼͽͻͪͰ
ͺͬͰͲͪͰͼ;ͼͺͻͳͲͬͯΔͷ
ͪͼͯͻ;ͭͰ
Ͱͼ;ͼͪͷͼͽͪͶͪͰͶͳͪͳ͵ͪͽͪ͵ͬͰͿ;͵ͳ-
ͳ;ͰͲͪͬͳͼͯΔͰ .BEßBS
͈ͳͽͪΔͪͳͯ;ͼͽͻͳΒͼ͵F ͻͰͬͶ;ͳΒF ͆ͬͪͳͯ;ͼͽͻͳΒͼ͵ͪͻͰͬͶ;ͳΒͪ
͵Βͪ ͼͰͯͭͯͳͶͪͼͪ
ͺͰͽ͵ͷ99*ͬͰ͵ͪ
ͯͰͶͪKFͷͭͰͺͻͷͰͰ;ͯͷͰ;ͻͪͯͪ͆ͪͳͷͰ
ͺͯͻͱͪͶͪΒͰͯͰͳͯ;ͼͽͻͳΒͪ-
ͶͳͲͪͳΒ;ͳͯͺͻͳͰͶͪͬͰΕΒͿͶͰ͵ͼͳͫͳͶͼͽͳͪͺΓ;ͻͪͯͳͯͼ̺ͪͳͰͼͰͰͭͬͻͳͼͪͷ
;ͰΔ;ͪͯͪΓͳ;ͬͰΕͳtͻͪͯ;ͪͯͪΓͳ;i
tͺͪͷͰͽͳͷͿͪͫͻͳ͵ͪͷͪi;͵ΒͳͷͪΓ;ͯͳͷͭ;ͯͪͫ;ͯ;
͵ͯͼͬΒͳ͵;Εͪ
ͪͯͪͺͼͻͰͯͼͽͬͷͼͻͰͯͼͽͪͬͪͰͶͰ͵ͽͻͼ͵Ͱ͵ͷ;ͳ͵ͪͳΒͰͫ;ͯ;tͺͻͳͼ;ͽͳͪͻͪ-
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̽ͼͽ;ͺͪhttpwww.businessdictionary.com/definition/trade-liberalization.html ͺͻͳͼͽ;ͺΓͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͅͳͭͻͪͳΒͰ̓ͪͳͭͶͫͪͶͳͲͪͳΒͪ
ͳͽͰͲͳͬͳͻͪͰͼ;;ͺͼͶͰͯΔΒͯͰͰͳΒͳXX ͬͰ͵̹ͪͳͶͯͪ
ͼͰ ͺͼͷͪͽͻͪΒ; ͵ͪ ͺΒͪͬͪ ͳͶͳ ͺͻͰͼ
ͯͬͯͰ ͯ ͯͰͷͭͻͪͿͼ͵ͳ
Ͱ͵ͷͼ͵ͳ ͳ ͼͳΒͪͶͳ
ͺͻͷͰͪ
ͪͻͳͽ;ͷͪͶͳͷͳͼͶͪͫͻͪͲͬͳΒͰͳͷͲͰͷΓͪͷͪͅͳͭͻͪͳΒͼ͵ͰͺͶͳͽͳ͵ͰͲͰͷͪΓͪ͵ΒͰ
ͽͻͰͫͪͯͪͺͻͳͷͰͷͳͭͻͪͽͰͲͪͽ;ͽͳ;ͪͫͳͷͳͷͯͰͶͷͳͭͻͪͳΒͰ
ͰͼͽͼͰͺͼͽͪͬΓͪΒ;;ͼͶͬͳ
ͭͯͰΕͰͫͳͽͳΔͳͬͺͻͰͫͳͬͪͶͳͽͰͳ͵ͪ͵ͪͬͳ;͵Ͷͳ͵ͷͫͳͷ;ΕͰͫͳͽͳΔͳͬͺͻͳͼͽ;ͺͽͻͱͳͽ;
ͻͪͯͪ ͅͳͭͻͪͳΒͰ ; ͼͬΒͳͷ ͻͪͲͳͷ ͺΒͪͬͳͷ ͫͶͳͳͷͪ
ͫͳͶ ͵ͪ ͳͷͳͭͻͪͳΒͪ
ͰͷͳͭͻͪͳΒͪ ͳͶͳ
ͽͻͪͲͳͽͪ ͷͳͭͻͪͳΒͪ
ͺͼͶͰͯͳͪ ͼ; ͻͪͲͶͳͳͽͳ ͼͳ-Ͱ͵ͷͼ͵ͳ ͵ͽͰ͵ͼͽͪ
ͪ ; ͪΒͽͰͱͰͷ
ͼͶ;ͪΒ;
ͻͪͽͳ ͼ;͵ͫͪ (Pennx, 2016, ͼͽͻ
ͅͰΌ;ͽͳͷ
ͲͪͪΒ ΒͰ ͺͼͷͪͽͻͪΔͰ ͷͳͭͻͪͪͽͪ ;
ͺͻͳͬͻͰͯͷͺͼͶͬͪΔ;
ͪͽͼ; Ͱ͵ͷͼ͵ͳͷͳͭͻͪͽͳ ͷͪ͵ͻͳͬ
ͳ͵ͻͺͻͪͽͳͬͳͷͳͭͻͪͽͳ
ͷͳ͵ͻͳͬ
͇ͽͼ;ͲͪΒͰͯͳ͵ͳͳͬͪͱͳͰͶͰͷͰͽͳͳͲͪͷͳͭͻͪͽͰͳͲͪͳͽͰͻͪͳͪͶ
͵ͻ;ͱͰΔͰ;͵ΒͰͷͼͰͷͳͭͻͪͽͳ͵ͻͰΕ;
ΒͰͼ;ΒͰͲͳ͵
ͬͻͰͯͼͽͳͳͼͽͪͬͬͳ
ͫͻͪͲͬͪΔͰ
ͽͰͶͭͳΒͪͳ
ͷͪͽͰͻͳΒͪͶͪ͵;Ͷͽ;ͻͪ
ͺͶͳͽͳ͵ͪ
ͺͻͪͬ
ͻͰͶͳͭͳΒͪͳͼͳΒͪͶͪͻͭͪͳͲͪͳΒͪ ͪͅ͵ͼͳͷͬͳΕ
ͼͽͻ
͆ͪͺͰͽ͵;ͺͼͶͰͯΔͰͯͰͰͳΒͰ99ͬͰ͵ͪͽͻͱͳͽͰͻͪͯͪΒͰͳͯͪΓͰͫͳͶͼͽͪͫͳͶ
ͽͲͳͯͪ
ͼ;ͼͰ͵ͷͺͪͳΒͰ;ͬͰͶͳ͵ΒͷͰͻͳͼͶͪΔͪͶͰͪͽͻͪͯͳͳͪͶͰͪͳͰͻͪͯͪ
ͯͶͪͲͪ͵;͵ͪͰͶͪͻͳΒ;
ͳͯ;ͼͽͻͳΒͼ͵ͼͫΓͰ
ͪͶͳͼͺͻͳͻͰΔͰͷͷͰΌ;ͪͻͯͳͺͰͻͪͳΒͪͳͫͻͲͳͷͪͺͻͰͽ͵ͷͽͰͶ
ͭͳΒͪ
ͯͶΒͰͯͺͻͰͫͶͳ͵ͬͪΔͪ
ͽͪ͵ͯͪͼ;ͼͪͯͪͪΒ͵͵;ͻͰͽͳΒͪͽͻͱͳͽͪͲͪ́͋ͼͽͻ;Δͪ͵Ͱ
ͿͳͪͼͳΒͰͳͳͱͰΔͰͻͼͽͬ̽ͪͪͼͼ;͵ͷͺͪͳΒͪͷͪͺͽͻͰͫͰͭͶͫͪͶͰͼͽͻͪͽͰͭͳΒͰͲͪͺͻͪͶͪͱͰ
ΔͰͬͳͼ͵͵ͬͪͶͳͿͳ͵ͬͪͰtͳͼͺͶͪͽͳͬͰiͻͪͯͰͼͪͭͰ
ΒͰͻ͵ͷͺͪͳΒͰ͵ͻͳͼͽͰͼͺͰͳͿͳͰͬͰͽͳͰ
ͲͪͼͺͰͳͿͳͰͫͶͪͼͽͳ̺Ͱͽͪ͵ͪͳͽͰͶͳͭͰͳΒͪͳͻͫͽͳ͵ͪ;ͶͪͲͰ;ͼͬͰͳͻ;ͺͻͳͷͰ;ͳͽͪ͵
;ͽͳ;ͪͽͻͱͳͽͰͻͪͯͪ͊ͬͰͬͳͰ͵ͷͺͪͳΒͪͪͬͳͰͶ͵ͪͳΒͪͻͪͼͺͻͰΌ;ΒͰͷͪΔFͺͻͳͬͻͰͷͰͳ
ͺͼͽͻΒͰΔͪ
͵Βͪ;ͳͼͽ ͬͻͰͷͰͷͻͪΒ;ͫͳͽͳͳͷͫͳͶͪ
͵ͪ͵ͫͳͫͳͶͪͼͺͻͰͷͪͯͪͼͰtͺ͵;ͺFͳ
͵ͻͰ;͵ͪͯͪΒͰͽͺͽͻͰͫi̓ͷͺͪͳΒͰͷͻͪΒ;ͫͳͽͳͼͺͻͰͷͰͯͪͼͰͽͪ͵ͷͳͰ;͵ͻ;ͱͰΔ;͵ΒͰͼͰ
ͫͻͲͷͰΔͪͳͼͬͰͭͪΒͰͽͰͱͰͺͻͰͯͬͳͯͰͽͳ́ͲͽͳͻͪͲͶͭͪ
ͳͬͰͼͽͳͽͻͳͰͺͳͽͪK;ͲͪͼͽͻͪͽͰͭͳΒ;ͻͪͯ
ͰͼͪͭͰ
ͬͰΕͲͪͺͼͶͬ;ͼͽͻͪͽͰͭͳΒ;͇ͯͻͱͪΔͰͻͪͯͰͼͪͭͰΒͰͺͼͽͪͶ͵ͷͺͶͰ͵ͼ
ͪͻͳͽͲͪ
ͬͰͶͳ͵Ͱ ͽͻͪͯͳͳͪͶͰ ͵ͷͺͪͳΒͰ
͵ΒͰ ͼ; ͺͻͳͷͻͪͰ ͯͪ ͷͰΔͪΒ; ͵;Ͷͽ;ͻ;
ͪ Ͳͪ ͽ ΒͰ ͺͽͻͰͫ
ͬͻͰͷͰͲͪͪͯͪͺͽͪͳΒ;ͳ;ͰΔͰ̽ͼͪͷͺͻͰͺͰͽͪͰͼͽͭͯͳͪ
ͷͰͪΘͰͻͳͼ;ͬͻͳͶͳ͵ͽͻͶ;Ͳͪͺ
ͼͶͰͳ
ͪͼͪͯͪͽͻͪͯͰͼͳͼͽͰͷͳͅͰΌ;ͽͳͷ
ͪΒͬͪͱͳΒͰΕͰͫͳͽͳͯͪͻͭͪͳͲͪͳΒͰͳ͵ͷͺͪͳΒͰͰ
ͯͲͬͶͰͽͰͱͪͬͪΔͰͿͶͰ͵ͼͳͫͳͶͼͽͳ
ͪͭͳͶͼͽͳ
;ͰΔͰͳͺͻͳͶͪͭΌͪͬͪΔͰ͈ͻͷͰͰͼ;ͼͰ;ͫͻͲͪͶͰ
ͳͼͬͪ͵ͪ͵ͷͺͪͳΒͪ͵Βͪͺ͵;ͪͯͪ;ͼ͵ͶͪͯͳͼͬΒͰͺͼͶͬͪΔͰͼͪͳͷͯͺͻͰͯͬͰͯͰͰͳΒͰ
ͳͲͭͶͰ
ͯͪΕͰ tͼͶͷΓͰi Joerres, 2016).͆ͪ ͺͻͳͷͰͻ
; Βͪͺͪͼ͵ͳͷ ͵ͷͺͪͳΒͪͷͪ ΒͰ ͺͻͳͼ;ͽ ͻͪͲͬͳΒͪΔͰ
ͺͬͰͻͰΔͪ
ͷͽͳͬͪͳΒͰͳͽͳͷͼ͵ͭͻͪͯͪ
ͪͶͳΒͰͼͬͰͬͳͰͺͻͳͼ;ͽͳͳͲͭͻͪΌͳͬͪΔͰͷͰΌ;ͪͻͯͳ
ͽͳͷͬͪ͵ͪ͵ͫͳͼͰͼͷͪΔͳͶͪͿͻͷͪͶͪͼͽͻ;͵ͽ;ͻͪͷͰͪΘͷͰͽͪ ͪͅ͵ͼͳͷͬͳΕ
ͼͽͻ
̸̸̸͈͉͇͉͉͉̾͆̾͌͆͐́͆͌̽́͌̽͊̓́̾͊͌͊́͡ͅ
͌ͺͼͶͰͯΔͰͽͻͳͯͰͰͳΒͰͯͶΒͰͯͬͰͶͳ͵ͳͺͻͷͰͪ;ͪͳ;;ͺͻͪͬΓͪΔͪΓ;ͯͼ͵ͳͷͻͰͼ;ͻ
ͼͳͷͪ͌ͼͶͰͯͳͶͰͼ;ͺͻͷͰͰ͵ͪͽͼ;;ͫͻͲͪͪͭͶͫͪͶͳͲͪͳΒͪ
ͺͻͪͼͽͲͪͪΒͪͻͰͭͳͪͶͳͲͪͳΒͰ
ͺͬͰΕͪͪ ͷͳͭͻͪͳΒͪ
ͺͽͻͪͱΔͪ Ͳͪ Γ;ͯͳͷͪ ͼ ͭͶͫͪͶͳͷ ͪͳͷ ͻͪͲͷͳΓͪΔͪ ͳ ͯͰͶͬͪΔͪ
̸̸̸͉́͆͠ͅ5̸͇̺̻̓͊́́ͣͅͅͶͫͪͶͳͲͪͳΒͪ
Γ;ͯͼ͵ͳͻͰͼ;ͻͼͳͳͺͻͳͶͪͭΌͪͬͪΔͰͺͻͷͰͪͷͪ
ͬͰͶͳ͵ͪͫͻͫͪͲͪ ͽͪͶͰͽͰͪͭͶͫͪͶͷͳͬ;ͳ ͺͬͰΕͪͪͿͶͰ͵ͼͳͫͳͶͼͽ͠Ͱͯͪ ͯ ͺͼͶͰͯͳͪ
ͭͶͫͪͶͳͲͪͳΒͰΒͰͼͽͰͳͺͬͰΕͪͪͷͫͳͶͼͽΓ;ͯͳ;ͻͭͪͳͲͪͳΒͪͷͪ;ͷͰΌ;ͪͻͯͳͷͭͻͪͳͪͷͪͳ
ͽͬͻͯΔͪͯͪͼ;Γ;ͯͼ͵ͳͻͰͼ;ͻͼͳΒͰͯͪͯ͵Γ;ͳͰͶͰͷͰͪͽͪ͵͵;ͻͰͽͼͽͳ͠ΒͰͺͰͽ͵ͷͯͰͬͰ
ͽͰͯͰͰͳΒͰ;ͶͳͽͰͻͪͽ;ͻͳͷͭͺͳͼͪͽͷͰͯͪͼ;Γ;ͯͼ͵ͳͻͰͼ;ͻͼͳ͵Γ;Βͪͺͪͼ͵ͭͺͻͳͬͻͰͯͭ
;ͯͪ ͪ͵ ̽ͻ;ͭͭ ͼͬͰͽͼ͵ͭ ͻͪͽͪ ͆Ͱͽ ͵ͪͼͳΒͰ
ͽ ͼͰ ͷͱͰ ͻͰΕͳ ͳ Ͳͪ ͠;ͱ; ̓ͻͰΒ;
ͪ͵
̓ͻͰΒͼ͵ͭͻͪͽͪ́ͲͽͳͻͪͲͶͭͪ
͵ͷͺͪͳΒͰͼͰͼ;ͪͬͪΒ;ͼͺͽͻͰͫͷͺͻͳͬͶͪͰΔͪͳͲͪͯͻͱͪͬͪΔͪ
ͽͪͶͰͪͽͪ͆ͰͻͰͽ͵
͵;ͺ;Β;ͼͰͷͪͶͰ͵ͷͺͪͳΒͰ͵ͪ͵ͫͳͼͰͷͭͶͺͻͳͼͽ;ͺͳͽͳΔͳͬͳͷͲͪͺͼͶͰͳ
ͷ͈ͪͽͻͪͱΔͪͲͪͽͪͶͰͽͳͷͪΒͰͯͬͰͶͪͯͽͭͪͯͪͷͭͰͲͰͷΓͰͺͻͪͬͰͼͽͻͪͽͰ͵ͰͺͶͪͬͰͲͪ;
ͬͪΔͰ ͽͪͶͰͪͽͪ ͆ͪ ͺͻͳͷͰͻ
̓ͳͪ ΒͰ ͲͪͺͰͶͪ ͺͶͪ Ͳͪ ͪͳͪͶͳ ͼͻͰͯΔͻͳ ͳ ͯ;ͭͻͳ
ͺͰͻͳͯͻͪͲͬΒͪͽͪͶͰͪͽͪ
ͯ͵Ͱ͵Ͱͯͻ;ͭͰͲͰͷΓͰͼͷͪͽͻͪΒ;ͯͪͫͻͲͻͪͲͬΒΓ;ͯͼ͵ͭ͵ͪͺͳͽͪͶͪͷͱͰͯͪ
;ͫͻͲͪ Δͳͬ ͻͪͲͬΒ ͺͯͳͲͪΔͰͷ ͫͻͪͲͬͭ ͳͬͪ ͳ ͺͬͰΕͪΔͰͷ ͽͰͳ͵ͳ ͬͰͽͳͪ ͋ͪ͵ͬͳ
ͲͪͺͼͶͰͳͺͻͳͲͬͯͰͬͳͼ͵ͰͬͻͰͯͼͽͳͳͺͻ;ͱͪΒ;ͫΓͰ;ͼͶ;ͭͰͅͰΌ;ͽͳͷ
ͼͽͪͻͰΔͰͼͽͪͬͳ
ͽͬͪͪͭͶͫͪͶͷͳͬ;ΒͰͼͽͰͬͰͷͪ͵ͻ;ͺͪͺͻͫͶͰͷͲͪͷͰΌ;ͪͻͯͰ͵ͷͺͪͳΒͰ͵ΒͰͽͻͪͱͰͷͶͪ
ͯ;ͻͪͯ;ͼͪͭ;̾ͬͻͺͪͳͪ͠ͺͪͳͷͪΒ;ͪΒͼͽͪͻͳΒͰͼͽͪͬͳͽͬ
ͯ͵̸Ϳͻͳ͵ͪͳͷͪͪΒͷͶͪΌͰͼͽͪ
ͬͳͽͬ 5VOH
͐ͳΔͰͳͪΒͰͯͪͭͶͫͪͶͳͲͪͳΒͪͯͬͯͳͯͺͻͷͰͪ;ͪͳ;ͻͪͲͷͳΓͪΔͪ
ͪͳ;ͱͳͬͽͪͳ
ͯͰͶͬͪΔͪ
ͪͼͪͷͳͷͽͳͷͳͯͺͻͷͰͪ;ͻͭͪͳͲͪͳΒͳͯͻ;ͽͬͪΒͰͯͰͯͻͱͪͬͰ́ͺͪ͵
ͲͪͬͪΓ;Β;Εͳ
ͭͶͫͪͶͳͷͷͭ;Εͼͽͳͷͪ
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ͼͬΒͼͽͪͽ;ͼ;ͷͰΌ;ͪͻͯͳͷ͵ͬͳͻͳͷͪ
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ͪͶͳ ͳ Ϳͳͪͼͳͻͪ ͺͻΒͰ͵ͽͰ Βͪͬͭ ͳ ͺͻͳͬͪͽͭ ͼͰ͵ͽͻͪ ̽ͼͽ;ͺ ͪ
IUUQTXXXBECPSH; ͺͻͳͼͽ;ͺΓͰ
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ͷͰͰͪ ͽͻͱͳͽ;
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ͻͪͲͬͳΒͪΔͰ͵ͬͪͶͳͿͳ͵ͬͪͰͳ ͿͶͰ͵ͼͳ
ͫͳͶͰͻͪͯͰͼͪͭͰ͵ΒͷͼͰͷͱͰͰͿͰ͵ͽͳͬ;ͺͻͪͬΓͪͽͳ
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ͺͰͻͿͻͷͪͼͳ̓ͷͺͪͳΒͰ͵ΒͰͼͰͼ;ͪͬͪΒ;ͼͬͳͷͳͲͪͲͬͳͷͪͰͷͳͬͼ;ͺͬͰΕͪͶͰͼͬΒ;ͳ
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ͺ͵ͻͰͽͪͼͽͬͪͻͪΔͪͬͻͰͯͼͽͳ́ͲͽͳͻͪͲͶͭͪ
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ͺͻͰͯͼͽͪͬΓͪΒ;ΒͰͯͳͼͽͬͰͻͰͼ;ͻͼͳͳͲͬͻͼ;ͯͻͪͭͰͭͳͼ͵;ͼͽͬͪ
ͽͰͼ;ͼͺͼͫͳͯͪͼͽͬͻͰͬͻͰͯ
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ͯͳͻͰ͵ͽͻͪͼͷͰΌ;ͪͻͯͳͷͳͼ͵;ͼͽͬͷͳͼͺͼͫͼͽͳͷͪ #VSLF
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Ͳ;ͷͰͬͪͯͪͲͪͺͼͶͰͳͷͭ;ͯͪͳͲͪͫͰͻ;ͺͼͪͪ͵ΒͰͷΕͰͯͪͻͪͯͰ
ͪͶͳͳ͵ͪ͵ΕͰͯͪͻͪͯͰ̽ͪ͵ͶͰ
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ΒͰͿͶͰ͵ͼͳͫͳͶͼͽͻͪͯͪ
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ͷͰͯͳΒͪͳͶͳͼͻͰͯͼͽͬͪ͵ΒͳͷͼͰͽͪΒͻͪͯͫͪͬΓͪ
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ͻͪͯͳͷͯͼͳͷͪͳͿͳͲͳ͵ͷͺͻͼͽͻ;ͯͰͿͳͳͼͪ
Ͱ ͼ; ͺͯ ͪͲͳͬͷ tͬͳ ͪͳͳ ͻͪͯͪi /FX 8PSME PG 8PSL
͇ͬͪΒ ͵Ͱͺͽ ͯͰͶͳ ͼͰ ͪ ͽͻͳ
ͯͳͷͰͲͳΒͰ– ͿͳͲͳ͵;
ͬͳͻͽ;ͰͶ;ͳͷͰͽͪͶ;͍ͳͲͳ͵ͪͯͳͷͰͲͳΒͪͺͯͻͪͲ;ͷͰͬͪͯͪͼͰͻͪͯͷͱͰ
ͯͬͳΒͪͽͳ;͵ͪͰͶͪͻͳΒͳ
ͪͶͳͳͯ͵;ΕͰ
ͯ͵ͬͳͻͽ;ͰͶͪͲͪͳͯͪͼͰͷͱͰͯͬͳΒͪͽͳͺ;ͽͰͷͰͶͰ͵
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ͰͶͪ ͪͳ
ͺͼͻͰͯͼͽͬͷ ͳͿͻͷͪͳͰ ͽͰͶͭͳΒͰ ͅͰͽͪͶͪ ͯͳͷͰͲͳΒͪ ͫ;ͬͪͽͪ ͯͼ ͳ
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ͪ͵ͽͳͬͼͽͳͼͽͪͬΓͰͰ ;Ͱͽͪͻ
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ͳͲͬͯͳͽͳͪͪΒͫΓͳͪͳ͈ͻͳͽͷͰ
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ͫͻͪͲͬͪΔͰͳͯͻͰΌͰͰ;ͼͶ;ͭͰ̀ͪΔͳΒͰͪ͵
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ͯͼͬΒͳ
ͳͲͬΌͪͪ ͻͪͯͬͪ ͵Βͳ ͺͻͳͺͪͯͪΒ; ͽΒ ͵ͷͺͪͳΒͳ ̺ͰͶͳ͵ͪ ͷͰΌ;ͪͻͯͪ ͺͰͻͪͽͳͬͪ ͺͻͰͯ;ͲͰΕͪ
ͪͻͳͽͺͻͰͯΔͪͰ;ͲͪͺΓͪͬͪΔ;Γ;ͯͳ͵ΒͳͻͪͯͰͪͯͪΓͳ;͠ΒͰͯͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͬͳͻ
ͽ;ͰͶͭͻͪͯͪΒͰͼ;ͬͳͻͽ;ͰͶͳͼͪͻͪͯͳͳ͆ͪͳͷͰ
Ϳ;͵ͳΒͪͿͳͲͳ͵ͭͻͪͯͭͷͰͼͽͪͯͪͪͼΒͰͺͻ
ͷͰΔͰͪ
ΒͰͻͯ͵ͼ;ͻͪͳΒͰ͵ͪͰͶͪͻͳΒͰͫͳͶͰͯͳͲͪΒͳͻͪͰͯͪͺͯͻͱͰͰͿͳ͵ͪͼͰͺͻͰͼͰ
ͳͷͪͶͰͼ;
ͼ͵;ͺ; ͺͻͰͷ;
ͫͳͶͰ ͺͯͼͽͳͪΒͰ Ͳͪ ͼͽͬͪͻͪΔͰ ͳͯͰΒͪ ͳ ͼͽͳͺͰͯͳͻͪΔͪ
ͯͪͪΔͰ ͵ͪͰͶͪͻͳΒͰ ͼ;
t͵ͻͰͪͽͳͬͪͬͻͳͽͪi
ͼͪͽͰͶͳͽͼ͵Ͱ͵ͪͰͶͪͻͳΒͰ͇Ͱͼ;ͽͬͻͰͰ
ͿͶͰ͵ͼͳͫͳͶͰ
ͽͻͪͼͺͪͻͰͽͰ
ͻͪͯͰͺͻͼͽͻͳΒͰ;͵ΒͳͷͪΒͰͻͪͯͺͯͻͱͪͰͶͰ͵ͽͻͼ͵ͷ͵ͷ;ͳ͵ͪͳͷͽͰͶͭͳΒͷ̀ͪͺ
ͼͶͰͳͷͪΒͰͫͰͲͫͰΌͰͪͺͽͺ;ͪ͵ͽͻͶͪͪͯͬͻͰͷͰͷ
ͺͻͼͽͻͷͳͻͭͪͳͲͪͳΒͷͼͬͭͪͺͼ
Ͷͪ͵ΒͰ ΒͰͺͯͻͱͪͿͶͰ͵ͼͳͫͳͶͳͷͻͪͯͳͷ͵ͻ;ͱͰΔͰͷ͠Ͱͯͳͳ;ͼͶͬΒͰͯͪͻͪͯͽͻͰͫͪͯͪ ͫ;ͯͰ
ͲͪͬͻͰ;ͯͭͬͻͰ ͬͻͰͷͰ͋ͳͷͰͼ; ͫ;ͬͪΕͰͪͼͬͪͽͻͳ ͬͰΕ ͺͷͰ;ͽͪ ͵ͻ;ͱͰΔͪ ͿͳͲͳ͵
ͬͳͻͽ;ͰͶ ͳ ͷͰͽͪͶ ͈ͻͰͽͺͼͽͪͬ͵ͪ ΒͰ ͯͪ ͼͰ ͬͪ͵ ;ͬͪ ͻͪͯͳ ͫͪͶͪͼ ͳͲͷͰΌ; ͺͼͶͬͳ ͳ
ͺͻͯͳͳͫͪͬͰͲͪ0ͼͫͰ͵ΒͰͻͪͯͰͪͯͪΓͳ;
ͷͻͪΒ;ͺͼͰͯͬͪͽͳͼͪͷͯͳͼͳͺͶͳ;ͳ;;ͽͻͪ
Δ;ͷͽͳͬͪͳΒ;͇ͼͳͷͳͯͳͬͳͯ;ͪͶͭ
ͲͪͫͪͬΓͪΔͰͬͪ͵ͬͭͪͳͪͻͪͯͪͲͪͪΒͳͼ;ͬͳͻͽ;ͰͶ
ͳͻͪͯͳͽͳͷͬͳ
̽ͰͿͳͳͳΒͪͯͪΒͰtͬͳͻͽ;ͰͶͳͻͪͯͳͽͳͷͬͪͺͻͼͽͻͪ
ͬͻͰͷͰͪͳͻͭͪͳͲͪͳͳͭͻͪͳͪ
ͼͪͬͰͲͪͷͪ͵ΒͰͼ;ΒͪͪͰͷͻͰͱͪͷͪ͵ͷ;ͳ͵ͪͳͳͽͰͶͭͳΒͪi;͵ͪͲ;ΒͰͪͯͬͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ
ͬͳͻͽ;ͰͶͭ͵ͻ;ͱͰΔͪ
ͪͽͼ;ͻͪͯͼͻͪͲͶͳͳͽͳͭͰͭͻͪͿͼ͵ͳͶ͵ͪͳΒͪͳ͵ͷͺ;ͳ͵ͪͳΒͪͺͼͻͰͯ
ͼͽͬͷͽͰͶͭͳΒͰ
ͺͽͯͳͻͰ͵ͽͪ͵ͷ;ͳ͵ͪͳΒͪͳΒͰͷͭ;Ε͇ͪͼͳͷͽͭͪ
ͲͪͪΒͽͳͷͼ͵ͭͪͼͺͰ
͵ͽͪΒͰ͵ͻ;ͳΒͪͶͪ
ͽͰͽΒͰͬͪͱͲͪ͵ͶͪͼͳͰͽͳͷͬͰ
ͬͪͱΒͰͳͲͪͬͳͻͽ;ͰͶͰͽͳͷͬͰ
ͪͽ
ΒͰͲͪΒͰͯͳ͵ͳͳΓͳͷͰΌ;ͲͪͬͳͼͼͽͲͪͯͪͽ͵ͪ͋ͪ͵ ͼͰ ͽͳͷͼ͵ͳͻͪͯͷͱͰͯͰͿͳͳͼͪͽͳ͵ͪͭͻ;ͺͪ
Γ;ͯͳ ͵Βͳ ͯͰͶ;Β; ͪ ͺͼͽͳͲͪΔ; ͲͪΒͰͯͳ͵ͭ ͳΓͪ
ͼͪͻͪͯΔͪ ΒͰ ͺͯͻͱͪͪ ͳͿͻͷͪͳ-
͵ͷ;ͳ͵ͪͳͳͷ ͽͰͶͭͳΒͪͷͪ
ͽͰ ͽͳͷͬͳ ͵ͷ;ͳͳͻͪΒ; ͳ ͵ͻͯͳͳͻͪΒ; ͻͪͯ ͬͻͰͷͰͼ͵ͳ
;
Ͳͪͬͳͼͼͽͳ ͯ ͷͰͼͽͪ ͳͶͳ ͻͭͪͳͲͪͳΒͰ ͈ͼͽΒͳ Ͱ͵Ͷͳ͵ ;ͼͶͬͪ Ͳͪ ͰͿͳ͵ͪͼͼͽ ͬͳͻͽ;ͰͶͳ
ͽͳͷͬͪ
ͪͽͼ;ͽͰͳ͵ͳ;ͼͶͬͳ ́͋
ͻͭͪͳͲͪͳͳ;ͼͶͬͳ ;ͺͻͪͬΓͪΔͰ͵ͻͪΒΔͳͷͲͪͯͪͽ͵ͷ
ͪ
Ͱͺͻͳͼ;ͼͽͬͷ
ͽͳͷͼ͵ͳͻͪͯͳ;ͼͶͬͳ ͼͬͰͼͼͽͽͳͷͪ
ͳͳͯͳͬͳͯ;ͪͶͳ;ͼͶͬͳ ͼͪͷͯͳͼͳͺͶͳ
ͪ
ͽͰͳ͵Ͱͳͼͽͻ;Ͱ͵ͷͺͰͽͰͳΒͰ
̓ͪͯͪͼ;;ͺͳͽͪΔ;ͯͪΓͪͳͼͽͻͪͱͳͬͪΔͪͬͳͻͽ;ͰͶͭͽͳͷͪ
ͬͪͱΒͰͺͬͰͻͰΔͰ;ͻͪͯ;
ͪͻͳͽͳͲͷͰΌ;ͲͪͺͼͶͰͳͳͶͳͯͰͻͪͬͳͻͽ;ͰͶͭͽͳͷͪ
ͪͶͳͳͼͽͪ
ͶͳͶͪͬͪ ͽͳͷͪ
ͽΒ͵ͶͰͭͪͷͪ ΒͰͺͽͻͰͫͬͰͻͬͪͽͳ̸͵ͲͪͺͼͶͰͳͼͰΕͪΒ; ͺͬͰͻͰΔͰͼͬΒͳ
ͼ;ͺͰͻͬͳͲͻͪͳ͵ͶͰͭͪ
ͺͰͻͿͻͷͪͼͰΕͰͼͰͺͬͰΕͪͽͳ
Ͱ;ͲͳͷͪΒ;Εͳ;ͫͲͳͻͯͪͶͳͻͪͯͰ;ͻͰͪͶͷ
ͳͶͳͬͳͻͽ;ͰͶͷͻͪͯͷͺͻͼͽͻ;
́ͺͪ͵
;ͶͳͽͰͻͪͽ;ͻͳͼͰͪͬͯͳͳͰͭͪͽͳͬͳͰͿͰ͵ͪͽͬͳͻͽ;ͰͶͭͻͪͯͪ
ͪͽΒͰͼͽͻͰͼͳͪͼͺͰ͵ͽ
ͷͯͰͻͭ ͻͪͯͪ
͵Βͳ ͷͱͰ ͯΕͳ ; ͵ͶͳͲͳΒ; ͼ ͺͻͯ;͵ͽͳͬΕ; ͋ͪ͵ΌͰ
ͬͳͻͽ;ͰͶͳ ͻͪͯ ͷͱͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;ͽͳͪͽͳͪͺͰͻͿͻͷͪͼͰ
ΒͰͻ;ͽͰͯͰͽͻ͵ͬͪͰ͵ͻͳΕͰΔͪͺͼͶͬͭͺͻͼͽͻͪ
;ͽͰͯͰͽͻ
͵ͬͪͺ;ͽͬͪΔͪ
ͰͬͯͰ;ͬͰ͵ͺͬͰΕͪΔ;ͺͰͻͿͻͷͪͼͳ %F-FFEF
,SBJKFOCSJOL
ͼͽͻ–18).
͋ͪͫͰͶͪ ͋ͺͪΒͲͪͪΒͳΒͳͺͻͷͰͪ;;ͺͻͪͬΓͪΔ;Γ;ͯͼ͵ͳͷͻͰͼ;ͻͼͳͷͪͲͪͭͶͫͪͶͰ
͵ͷͺͪͳΒͰ;;ͼͶͬͳͷͪͳͽͰͲͳͬͰͳͽͰͻͪͳͪͶͳͲͪͳΒͰ
́Ͳͬͻ*WBODFWJD
,POPQBTLF
ͼͽͻ
ͽͻ͵ͬͳͻͪͼͺͻͰΌͳͬͪΔ͉ͪ͡ ͲͪͯͻͱͪͬͪΔͰ
;ͺͻͪͬΓͪΔͰ͵ͪͻͳΒͰͻͷ Ͱͷͭ;Εͼͽ͵ͻͳΕͰΔͪͳͼ͵;ͼͽͬͪͪ͵
ͺͻͪͶͪͱͰΔͰͯͭͬͪͻͪΒ;Εͳ͵ͪͯͳͯͪͽͪ ͻͰͺͪͽͻͳΒͪͳΒͰ
ͼͪͭͶͪͼͼͽͼͪͶ͵ͪͶͳͷͲͪ͵ͳͷͪ ͻͰͼ;ͻͼͳͷͫͳͶͼͽͳͽͳͷͪ
͵ͽͻͶͳͼͪΔͰͳͲ;ͲͰͽͪ͵ͪͳͲͺͶͳͽͳ͵Ͱ͉͡ Ͱͯͼͽͪͽͪ͵ͷͫͳͶFͽͰͶͭͳΒͰ
ͰͬΓͼͽͲͪͺͼͶͰͳͯͪͼͰͺͻͰͼͰͶͰ
̀ͪͰͿͰ͵ͽͳͬ;ͺͻͪ͵ͼ;Γ;ͯͼ͵ͳͻͰͼ;ͻͼͪͬͪͱΒͰ ͭͶͫͪͶ;ͺͻͪͬΓͪΔͰΓ;ͯͼ͵ͳͷͻͰͼ;ͻͼͳͷͪ;
͵ΒͰͷ ͼͰͼͽͬͪͻͪͻͪͯͳ͵ͬͳͻͲͪ ͻͪͲ;ͷͰͬͪΔͰͪͳͪͶͳ
͵;Ͷͽ;ͻͳͳͭͶͫͪͶͳͺͼͶͬͳ
ͻͪͲͶͳ͵ͪ ͌ ͽͪͫͰͶͳ ͳͼͽͪ͵;ͽͰ ͼ; ͪΒͲͪͪΒͳΒͰ ͺͻͷͰͰ ; ;ͺͻͪͬΓͪΔ; Γ;ͯͼ͵ͳͷ ͻͰͼ;ͻͼͳͷͪ ;
ͭͶͫͪͶͳͲͬͪͷ͵ͻ;ͱͰΔ;́ͪͰ
Ͱ͵ͼͽͰͻͪͺͻͪ͵ͼͪͳͷͪΒͰͯͪͯͪΒͬͪͱͳΒͳ;ͽͳͪΒͪͪͪ͵ͽͳͬ
ͼͽͳ;ͺͻͪͬΓͪΔͪΓ;ͯͼ͵ͳͷͻͰͼ;ͻͼͳͷͪ;ͳͽͰͻͪͳͪͶͳͷͻͭͪͳͲͪͳΒͪͷͪ *WBODFWJD
,POPQa-
TLF
ͼͽͻ
͇ͯͻͱͳͬͳͻͪͲͬΒ;ͭͶͫͪͶͳͲͬͪͷ͵ͻ;ͱͰΔ;ͲͪͽͰͬͪ͵ͼͽͪͽͰͺͻͷͰͰ;͵Ͷͳͳ
͵ͪ
ͳͪͺΓ;ͼͳ-Ͱ͵ͷͼ͵ͳͼͳͼͽͰͷͪ̽ͪͫͳͼͰͬͰͺͻͷͰͰͷͭͶͰͼͺͻͬͰͼͽͳ
ͯͼͳͲͬͻͳ
ͽͳ
ͺͻͰͯͺͳͽͪΔͪ;ͺͻͪͬΓͪΔͪΓ;ͯͼ͵ͳͷͻͰͼ;ͻͼͳͷͪ
ͪΒͬͪͱͳΒͰͼ;ͳͬͪͳΒͰ;ͺͭͶͰͯ;ͺͻͳͲͬ
ͯͪ
ͺͻͰͼͪͳͺͼͶͬͳͷͯͰͶͪ͌ͯͪͪΔͰͷͬͻͰͷͰ;ͺͼͽΒͰͼͶͰͯͰΕͰͬͳͰͳͽͰͲͳͽͰͽͳ
ͳͻͳͪͪͺͻͪ͵ΒͰͺͻͳͬͪͽͰͿͳͻͷͰ;Ͷͪͱ;
ͼͬͪ͵ͪͺͻͰͷͪͼͬΒͳͷͷͭ;Εͼͽͳͷͪ
͵ͪ͵ͫͳͯͪͶͰ
ͺͲͳͽͳͬͪͯͭͬͻͪͼͬͰͼͪͱͳΒͰͯͻ;ͽͬͰͰͲͪͽͰͬͰ
ͪͰͽͳ͵ͳͳͯͭͬͻͪͪͳͪͲͪͽͳͷ
ͼͶͱͰͼͽͳͯͳͪͷͳͼͽͲͪͳͽͰͻͰͼͬͪͳͼͽͻͪͪͼ͵Βͳͷͪ͵ͷͺͪͳΒͰͷͻͪΒ;ͯͪͫ;ͯ;;ͳͽͰͻͪ
͵ͳΒͳ
ΒͰͻ ͼ;ͺͬͰͲͪͰͪͷͻͰͱͳͪͳ̽ͻ;ͽͬͳͶͳ͵ͻ;ͱͰΔͰΒͰͯͰ͵ͷͺͪͳΒͰ ͺͼͽͪͶΒͰ
ͷͭͲͪͪΒͳΒͰͳͳͷͪͷͭͬͰΕ;ͼͽͻͪͽͰ͵;ͬͻͰͯͼͽͲͪ͵ͷͺͪͳΒͰͰͭͻͪͳΒͳͯͰͰͳΒͪ́Ͳ
ͽͳͻͪͲͶͭͪͯͻͱͳͬͳͻͪͲͬΒͯͫͳΒͪͳͼͳΒͪͶ;ͯͳͷͰͲͳΒ;
ͯͼͯͳͷͰͲͳΒ;ͼͳΒͪͶͭͺͼ
ͶͬͪΔͪ
ͪͺΒͪͷ͵ͻͺͻͪͽͳͬͰͯͻ;ͽͬͰͰͯͭͬͻͼͽͳͼͰͼͬͰͬͳͰͿ͵;ͼͳͻͪͪ͵ͷͺͪͳΒͰ;
ͻͪͲͬΒ;ͳͳͼͽͳͰ;Ͷͭ;͵Βͪͬͯͳ͵ͪͺͬͰΕͪΔ;ͯͻͱͳͬͼͽͳ /JKIPG
1BBTIVJT
ͼͽͻ–40).
̸̸̀̓͌͐̓͡
̻ͶͫͪͶͳͲͪͳΒͪΒͰͼͽͪͻ
͵ͷͺͶͰ͵ͼͪ
ͰͲͪ;ͼͽͪͬΓͳͬͳͬͳͰͿͪͲͳͺͻͰͼ ͽͻͳͿͪͲͰ
ͽΒͰ
ͼͬͰ;ͽͳͪͶͯͪͼͰͼͶͳ͵ͪͭͶͫͪͶͳͲͪͳΒͰͽ͵ͷͬͻͰͷͰͪͷͰΔͪͅͱͰͯͪͼͰͯͬͳΒͪͪͻͪͲͶͳͳͽͳͷ
ͳͬͳͷͪ ͯͬͪͳͬͪͳͱͳͳͬͳͳ
͌ͼ͵Ͷͪͯ;ͼͽͳͷ
ͷͰΔͪͼͰͳΔͰͳͽͰͲͳͽͰͽ
ͽͪ͵ͯͪΒͰͪ
ͬͳͰͷͳͬ;ͳͽͰͲͳͬͳΒͪͳͫͻͱ͇ͪͪͳͷͪͼͬΒͰͺͲͳͽͳͬͰͳͰͭͪͽͳͬͰͰͿͰ͵ͽͰ;Ͱ͵ͷͼ͵ͷ
ͳͺͽͰͷͼͷͳͼͶ;͆ͬͪͳͻͪͯͪͺͼͽͪΒͰͼͳͶͪͰ͵ͷͼ͵ͳͳͻͭͪͳͲͪͳͳͺͻͷͰͪͳ
ͺͻͰͯͼͽͳ͢ͰͭͬͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱͼ;ͿͶͰ͵ͼͳͫͳͶͼͽ
ͻͪͯͪͯͪΓͳ;
ͬͰΕͪ;ͺͽͻͰͫͪͽͰͶͭͳ
ΒͰ
ͯͳͭͳͽͪͶͳͲͪͳΒͪ ͳ ͻͫͽͳͲͪͳΒͪ ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͺͬͰΕͪͰ ͰΒͰͯͪ͵ͼͽͳ
ͼͳͻͷͪͽͬ ͳ
̸̸̸͉́͆͠ͅ5̸͇̺̻̓͊́́ͣͅͅͶͫͪͶͳͲͪͳΒͪ
Γ;ͯͼ͵ͳͻͰͼ;ͻͼͳͳͺͻͳͶͪͭΌͪͬͪΔͰͺͻͷͰͪͷͪ
ͳͼ͵Γ;ͰͼͽͳͲͺͻͰͼͪͻͪͯͪ
;ͳͳͶͳͼ;ͯͪͼͰͺͻͳͯͪΒͰͬͰͶͳ͵ͳͲͪͪΒͳͪ͵ͽͳͬͳͷͷͰͻͪͷͪͺͶͳ
ͽͳ͵Ͱͽͻͱͳͽͪͻͪͯͪ
Ͳͪ͵ΒͰΒͰͲͪͯ;ͱͰͪͬͶͪͯͪͯͻͰΌͰͰͲͰͷΓͰ͈ͻͰͷͪͯͼͪͯͪΔͳͷͳͼ͵;ͼͽͬͳͷͪ
ͼ;ͪͬͪΒ;ΕͳͼͰͼͬͰͶͳ͵ͳͷͫͻΒͰͷͺͻͷͰͪ
;99*ͬͰ͵;ͽͻͱͳͽͰͳͯͻͱͪͬͪͼ;ͺͼͽͪͶͳͰͻͪͲͯͬΒ
ͳ
͵ͪ ͯͪ Ͱ ͷͭ; ͯͪ Ϳ;͵ͳͳ; ΒͰͯ ͫͰͲ ͯͻ;ͭͭ ͳ ͯͪΒ; ͪΒͫΓͰ ͻͰͲ;ͶͽͪͽͰ ͵ͪͯͪ ͫͪͬΓͪΒ;
ͪ͵ͽͳͬͼͽͳͼͬͪ͵ͳͲͼͬͭͯͷͰͪ
ͪͶͳͪ;ͼ͵ͶͪΌ;Β;Εͳͪͳ
̸̸͉͉̈́́͋̾͋͌
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Tung, L. R. (2016). New perspectives on human resource management in a global context. +PVSOBMPG
8PSME#VTJOFTT –
́ͽͰͻͰͽͳͲͬͻͳ
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IUUQTXXXBECPSH<ͺͻͳͼͽ;ͺΓͰ>
MARIJANA T. MAKSIMOVIſ
SUMMARY
Globalization is an old, complex, unstoppable and multifaceted process. Since its appearance, it has
gone through several phases (three phases) to date, which has all affected the image of globalization over
UJNF*UDBOUBLFQMBDFBUEJGGFSFOUMFWFMT UXPMFWFMTMPXFSBOEIigher), and accordingly, its intensity changes,
in the sense that it is more intense and faster at a higher level. Globalization and international economy are
increasingly characterized by diversity, complexity and multiple network relations. Traditional forms of
competitiveness are no longer sufficient, they need agile companies that are able to adapt quickly. In the final
phase, globalization has accelerated and helped many companies to join the international market. The
number of global companies is on the rise, as well as the number of global ‘brands’. These companies are
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resources, beside technological and financial resources, became an important factor of competitiveness.
Global managers, in terms of making their decisions, should take into account the standardization of prod-
ucts, but their customizing of national markets as well. Globalization has also led to the change of the rela-
tionship between multinational corporations and nation states. Therefore, the new mode of operation has
become the carrier of economic and organizational changes and brings some advantages. Its features include
flexibility, remote operation, greater use of technology, digitalization and robotics. On the other hand, in-
creased inequalities, poverty and exclusion from the work process indicate that globalization, beside positive,
has its negative effects, both economically and in general. In addition to technological and financial re-
sources, human resources have become a significant competitiveness factor. The demand for talent has
become more and more important in recent decades. Global decision-makers should take into account the
standardization of products, but also the adjustment of these products to national markets and the tastes of
consumers from these markets. Globalization has also led to a change in relations between multinational
companies and national states. Due to the increase in the labour market problem, the importance and active
labour market policies for which the government of a particular country is responsible are given high im-
portance. According to previous experience, faced with a large number of changes, in the 21st century, the
market and the state have become inseparable, one cannot exist without the other, and give the best results
when performing activities each in their domain, but in a coordinated way.
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460
̸̸͎͇͈́̈́͆́ͣ͠ͅͅ1
͍ͪ͵;ͶͽͰͽͲͪͫͰͲͫͰͯͼͽͳͯͳͺͶͷͪͽͳΒ;
̹Ͱͭͻͪͯ
̸̸͇͇̺́͑͊͋̽́͆́ͣ͠ͅͅ2
́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰ
̹Ͱͭͻͪͯ
̸̸̸͇̹̺͇͇̻̺̺̾̓͋́͆͊͋̾̽́͊̓́̀̾͑͋͌͢͠͠ͅ
̸͇͍̓͆̈́́̓͋͆́͊́͋͌ͅ͏̸̸́͠ͅ3
̸̸͊̿̾͋̓ ͌ͻͪͯ;ΒͰͪͪͶͳͲͳͻͪͺͻͳͼͽ;ͺͷͰͯͳΒͪ͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪͳ͵ͻͳͲͳͷͺͯͻ;
Βͳͷͪ͐ͳΔͰͳͪΒͰͯͪΔͳͬͪΒͰͯͼͽͻͪͪͳͲͬͰͽͪͬͪΔͪ
ͫͰͲͪͪͶͳͽͳ͵ͭͺͻͳͼͽ;ͺͪ
ͪͼͰͺͻͬͰͻͰͳͷ
ͳͿͻͷͪͳΒͪͷͪͳͼ;ͭͰͼͽͳͬͳͷͼͰͲͪͳͪͶͳͲͷͷ
ͷͭ;ͳͷͪͽͳͽͰͽͳΒͳͳΒͪͳͰͿͰ͵ͪͽ̀ͫͭͽͭͪΒͰ
ͬͪͱ ͯͪ ͷͰͯͳΒͼ͵ͪ ͳͲͬͰͽͪͬͪΔͪ ͫ;ͯ; ͫΒͰ͵ͽͳͬͪ ͳ ͺͼͰͫ ͫͪͲͻͳͬͪ ͵ͪͯͪ ͼͰ ͻͪͯͳ ͺͶͪͼͳͻͪΔ;
ͳͿͻͷͪͳΒͪͼ͵ͿͶͳ͵ͽͭͺͯͻ;Βͪ͋ͺͻͰͽͺͼͽͪͬΓͪͫͪͬͰͲ;ͯͪͷͻͪΒ;ͫͪͬͳͽͳͳͻ;;Ͷͭ;;
ͯͼ;ͪ;͵ΒͪΒͰͼͪͼͽͪͬͳͯͰͼͬͪ͵ͳͯͪΔͰͭͪͭͪͱͬͪΔͪ͋ͪ͵ΌͰ
ͺͯͻͪͲ;ͷͰͬͪͷͰͯͳΒͼ͵;ͺͻͪ͵
ͽͳͬͼͽ
͵ΒͪͰͯͬͼͷͳͼͶͰͳͼͳͼͽͳͻͪͪͺͻ;ͱͪΔ;Βͪͼͳ
Ͱͺͻͳͼͽͻͪͼͳͳͪ͵ͽ;ͰͶͳͳͿͻͷͪ
ͳΒͪ ;Ͳͻͳͷͪ ͳ ͺͼͶͰͯͳͪͷͪ ͵ͿͶͳ͵ͽͪ ͵ΒͰͷ ͳͲͬͰͽͪͬͪΒ; ͈ͪͻͪͶͰͶ ͼ ͺͻͿͰͼͳͪͶͷ
ͷͰͯͳΒͼ͵ͷͫΒͰ͵ͽͳͬͳͲͪͳΒͷ
ͰͺͯΒͰͺͷͳͻͳͽͳͻͪͲͶͳͳͽͰͪ͵ͽͰͻͰ͵ͿͶͳ͵ͽͪͺ;ͯͷͷͭ;ΕͰ
ͺͶͪͽͿͻͷͰͪ͵ΒΒͼͰͼͽͪͫͳͶͷͭ;ͳͲͭͻͪͯͳͽͳͺͷͳͻΓͳͬͳͽͬͳͳͺͻͰͯͰͶͳͽͳͲͪͺͽͰͳΒͪͶͪ
ͻͰͰΔͪ͌ͼ;ͺͻͽͷ
;͵Ͷͳ͵ͷͰͯͳΒͳͰͷͭ;ͯͪͳͼͺ;Ͱͼͬ;;Ͷͭ;ͺͼͽΒͪΔͪͳͺͻͰΒͪ͵ͳͷΒͰͲͳ
͵ͳͷͿͻͷͪͷͪͳͲͬͰͽͪͬͪΔͪͺͼͺͰͰΒͬͰΕͳͪͳͷͲͳͽͰͽ
ͽͳͷͰ;ͬͰͶͳ͵ΒͷͰͻͳͺͯͼͽͳ;Ͳͪͽͻͪ
ͬͪΔͰ͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ
ͳͰΕͳͰͺͺͻͪͬΓͳͬ;ͽͰͽ;ͲͪΒͰͯͳͪͷͪ͵ΒͰͼ;ͫ;ͬͪΕͰͰ͵ͿͶͳ͵
ͽͷͅͰͯͳΒͳͽͪΒͰΕͰͪͷͰͻͳͶͳͰͪͷͰͻͳͽͰͲͳͬͳͻͪΒ;
ͰͪͪͶͳͽͳ͵ͳͷͺͻͳͼͽ;ͺͷ;ͫΒͰ
͵ͽͳͬͷͳͲͬͰͽͪͬͪΔ;
ͺͶͳͽͳ͵ͳͰ͵ͻͰ͵ͽͷͽͰͻͷͳͶͭͳΒͷͳͶͪ͵ͼͬͪΕͰͳͷͺͻͫͶͰͷͷͪ
ͭͻͪͳͳͼͰͲͪͳͪͶͳͼͽͳ͵ͭͫΒͪͬΓͳͬͪΔͪͳͿͻͷͪͳΒͪ͆ͪͽͪΒͪͳͼͰͺͽͺͳͻ;ΒͰͰͪͯͰ͵ͬͪͽ
ͳͲͻͪͱͪͬͪΔͰ
ͰͬͯͰΕͳͻͪ;ͪͽͷͰͯͪΒͰͰͺͯͳͼͺ;ͳͽͳͻͷͰͼͰͽΓͳͬͼͽͳͪ͵ͿͶͳ͵ͽ
;ͬͪͱͪͬͪΒ;Εͳ ͼͫͰͼͽ ͯͪͽͰ ͼͳͽ;ͪͳΒͰ ̺Ͱͷͪ Ͱͼͽ
Ͱͳͼ͵;ͼͳ ͳ Ͱͯͭͬͻͳ ͷͰͯͳΒͳ ͺͻͰͶͪͲͰ ͽ;
ͭͻͪͳ;
ͽͯͬͯͳͯͬͰΕͰͰͼ͵ͪͶͪͳΒͰͺͻͫͶͰͷͪͳ;ͯͪΓͪͬͪΔͪͯͷͭ;ΕͰͭͻͰͰΔͪ
͉̓͌͐͆̾̾͐́͡ ͷͰͯͳΒͳ
͵ͿͶͳ͵ͽͳ
ͳͲͬͰͽͪͬͪΔͰ
ͷͰͯͳΒͼ͵ͪͫΒͰ͵ͽͳͬͳͲͪͳΒͪ
1
mamihajlo@yahoo.com
2
icemishast@yahoo.com
3
͇ͬͪΒͻͪͯΒͰͪͼͽͪ͵ͪͻͰͲ;ͶͽͪͽͻͪͯͪͪͺͻΒͰ͵ͽ;ͫͻ
͵ΒͳͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳ
ͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
461
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺͇͌̽
̓ͿͶͳ͵ͽ
ͳΔͰͳ
ͳͲͪͲͳͬͪͻͰͶͪͽͳͬͯ;ͭͽͻͪΒͪͰͺͻͳΒͪͽͰΓͼͽͬͪ͆ͰͻͰͽ͵ͼͰͯͰͪͬͪ
ͯͪ ͼ; ͪ ͽͻͪΒͪ ͳ ͰͺͺͻͪͬΓͳͬͪ ̽ͻ;ͽͬͰͳ ͵ͽͰ͵ͼͽ
ͰͼͽͪͫͳͶͼͽ
ͽͰͯͰͳͪͶͪ ͺͻ
ͷͰΓͳͬͼͽ
ͽͻͪͲͳͳͰͰͲͪͼͳͽͰͪͼͺͳͻͪͳΒͰ
ΒͰͼ;ͺͽͰͳΒͪͶͰͼͬͰͳͽͬͻͰͪͱͪͻͳͽͪͲͪ
ͻͪͲͬΒ͵ͿͶͳ͵ͽͳͼͳͽ;ͪͳΒͪ
͵ͪͳͰͻͰͳͬͳͽͰͲͳΒͪ͋ͪ͵ͪͬͪ͵ͽ;ͰͶͳͺͻͳͷͰͻΒͰͼ;ͯͼͳͪ
̓ͼͬ;ͳͅͰͽͳΒͳ͆ͪͽͳͷͺͻͼͽͻͳͷͪͱͳͬͳͰ͵Ͷͳ͵Ͱͽͳ͵ͳͭͻ;ͺͪͪͶͫͪͼ͵ͪ
ͼͻͺͼ͵ͪ
ͽ;ͻ
ͼ͵ͪ
ͫΔͪ͵ͪ
ͭͻͪͼ͵ͪ
ͻͷͼ͵ͪ Ͱͭͳͺͪͽͼ͵ͪ
ͳ ͪ͵ͪͶͳΒͼ͵ͪ ͊ͻͫͳ ͳ ̸Ͷͫͪͳ
;Ͳ ͺͬͻͰͷͰ
ͯͰͶͬͪΔͰ ͳ ͯͻ;ͭͳ ͲͪΒͰͯͳͪ
ΒͰͼ; ͯͬͰ ͭͶͪͬͰ Ͱͽͳ͵Ͱ ͭͻ;ͺͰ ͵ΒͰ ͼ; ͪ ͺͻͼͽͻͳͷͪ ̓ͼͬͪ ͳ
ͅͰͽͳΒͰ;ͰͼͽͬͬͪͶͰ;ͻ;ͱͪͳͷͷͰΌ;ͼͫͳͷͼ;͵ͫͳͷͪ͵Βͳͼ;ͼͰtͲͬͪͳiͲͪͬͻͳͶͳ
ͭͯͳͰ͈ͻͰͷͪͺͯͪͳͷ͍ͪͯͪͲͪ;ͷͪͳͽͪͻ ͺͻͪͬ
ͶͳͪͳͲͭ;ͫͳͶ ΒͰͱͳͬͽ
ͳͶͳͼͰͬͯͰ͵ͪͰͼͽͪͶ͇ͪͻ;ͱͪͳ͵ͿͶͳ͵ͽ
ͺͼͶͰͼ͵ͻͯͬͰͯͰͰͳΒͰ
ͳͪ͵ͺͻͫͶͰͷͳͯͪͽͳͻͪΒ;
ͷͭͻͪͳΒͰ
ͳͲͪͲͬͪΒͰͽͻͪΒͪͰͺͻͳΒͪͽͰΓͼͽͬͪ͠;ͬͰ͵ͺͼͽΒͰͯͰͶͬͳͽͰͻͳͽͻͳΒͰ
͵ͪͽΒͰ
ͼͰͬͰͻ̓ͼͬͪͳͅͰͽͳΒͰ
͵ΒͳΒͰͳͼͽͳͽ;ͳͪͶͰͳͽͰͭͻͳͼͪ
ͽͼͬͪ͵ͪ͵ͳͯͪΓͰͺͻͯ;ͫ
Γ;ΒͰ͵ͿͶͳ͵ͽͳͪͳͷͲͳͽͰͽͳͰͻͪͲΒͪΔͰ;ͺͲͳͳΒ;Ͱͽͳ͵ͳͭͻ;ͺͪ͆ͳΒͰͯͪ
ͪͳͯͻ;ͭͪ
ͼͽͻͪͪ ͼͰ ͳͼ; ͲͫͳΓ ͺͲͪͫͪͬͳͶͰ ͺͻͫͶͰͷͷ ͰͼͽͪͶͳ ͳ ;ͫͳΒͰͳ Ͷͳͪ
ͫͳͶ ΒͰ Ͱ͵Ͷͳ͵
ͺͻͷͪͰͳͺ͵;ͪΒͪ
ͳͪ͵ΒͰͫͳͶͪͭͬͰͽͪΒͪͯͪͲͫͳΓͼͽͳͼͺͻͰͷͼͽͫͰΒ;ͼͽͻͪͪͺͼͽ
Βͳ͋ͪ͵ΌͰ
ͷͭͼͰͭͬͻͳͶͪͭͪͱͬͪΔ;Ͱ͵ͼͺͰͻͽͼ͵ͳͽͳͷͬͪͳͲͳͼͽͻͪͼͽͬͪͳͱͰΓͳͯͪ
ͼͰ ͪ ͽ ͺͳͽͪΔͰ ͵ͪ ͼͽͪͬͳ ͽͪ͵ͪ ̸ͷͫͳͳΒͰ ͼ; ͼͰ ͫͻͲ ͲͪͬͻͪͬͪͶͰ ͺͯ ͬͰͶͷ tͺͻͰͳ ͳ
ͫͳͽͳΒͳiͺͶͳͽͳ͵ͳͺͼͶͬͪͼ;ͺͻͽͼͽͪͬΓͰͳͼͽͻ͇ͪͪͯͭͬͻͼͽͼͰ;ͬͰ͵ͺͻͰͫͪͳͬͪͶͪͪ
ͭͯͻ;ͭͭ
́ͪ͵;ͺͻͰͽͯͷͺͰͻͳͯ; ͼͬͰͰΕͰͺͼͽΒͰ;ͬͰͻͪͬͪΔͪͯͪ̓ͼͬͳͅͰͽͳΒͪͰͺͻͰͯ
ͼͽͪͬΓͪ͵ͿͶͳ͵ͽ;Ͳ;
;ͬͻͰͶ;ͺͶͳͽͳ͵ͳtͳͭͻͪͻͳΒͪi
ͺͼͰͫͺͻͰͯͳͲͫͻͳͳͺͼͽͳͲͫͻ
ͳ ͵ͪͶͳͳͳ ͷͪͳͪͳΒͪ ͳ ͵ͪͯͻͬͼ͵ͳ ͵ͪͶ͵;ͶͪͳΒͪ
ͻͰͽͻͳ͵ͪ ͼͰ Ͳͪͽͻͪͬͪ ͳ ͺͻͰͽͰΕͳ
ͽͬͳͺͼͽͪΒ;ͺͽͰͺͻͪͬͳͶͺͪͪΔͪ
ͫͰͲͼ͵ͻͳͬͰͳͳͼͳ;ͪͳΒͪ
ͯͳͻͰ͵ͽ;͵ͪͲ;Β;Εͳͪ
ͶͳͰ
ͺͪͳ͵ͶͰ͵ͽͳͬͰͪͼͺͳͻͪͳΒͰ
͇ͬͪ͵ͬͪͻͰͪͶͪͪͺͰͽͼͽΒͰͼͽͰΒͰͯͯͭͶͪͬͳ;;ͽͪͻͰͽͳ͵ͳͺͳͽͪΔ͉ͪͰͳͺͻͪΒͰͼͻͪ
ͲͷͰͻͪ;ͼͳͽ;ͪͳΒͳ͵ͪͯͪ͵ͼͬͼ͵Ͱͳͼͽͳͽ;ͳΒͰͼͬͰͬͳͰͯͫͳΒͪΒ;ͪͼͪͷͼͽͪͶΒͯͻͱͪͬͼͽͳ
;Ͳ
ͰͼͰͫͳ;Βͪͬ;
ͪͰΕͰͺͻͳͽͪΒͰ;ͺͯͻ͵;ͼͺΓͪͳͺΒͪͪͬͪΔͪͷͰΌ;Ͱͽͳ͵ͳͺͻͫͶͰͷͪ͵Βͳ
ͳͲͻͪͱͰͼͽ;ͺͪΒ;ͪͼͰ;͇ͼͬ;ͲͪͰͺͷͳͻΓͳͬͰ͵ͿͶͳ͵ͽͰͻͪͲͶͳ͵ͰͺͻͰͯͼͽͪͬΓͪΒ;ͰͺͻͰ
ͷͼͽͳͬ ͬͳͼ͵ͳ ͳͬ ͻͪͲͶͳͳͽͼͽͳ ; ͺͭͶͰͯ; ͻͰͶͳͭͳΒͰ
ͻͰͭͳͪͶͰ Ͳͪͼͽ;ͺΓͰͼͽͳ Ͱͽͳ͵ͳ
ͭͻ;ͺͪ
͵ͪͳͬͳͲͳΒͰͻͪͲͬΒͪͫͻͪͲͬͭͼͳͼͽͰͷͪ
ͺͻͳͼͽ;ͺͪͼͬͰͽͼ͵ͳͷͻͭͪͳͲͪͳΒͪͷͪͳͺͶͪͻͳͽͰ
ͽͪͬΒ-ͺͶͳͽͳ͵ͰͪͯͷΕͳ͌ͺͻͳͶͭͰͼͳͭ;ͻͼͽͳͳͰͼͽͪͫͳͶͼͽͳͭͬͻͳͳͺͻͫͶͰͷͪͽͳͪ
ͺͻͳͬͻͰͯͪͺͼͽͪͬ͵ͪͪͼͽͪ͵ͶͰͳͷͭͪͷͪ̀ͫͭͽͭͪͽͰ͵ͪͰ͵ͷͼ͵ͪͳͷͪͽͰͻͳΒͪͶͪͼͳͽ;ͪͳΒͪ
ͺͻͰͯͼͽͪͬΓͪͺͭͯͽͶͲͪͺͽͰͳΒͪͶͰͰͷͳͻͰ
Ͱͼ;ͭͶͪͼͳͰͳͺͶͳͽͳ͵ͪͺͻͰͺ;ͪͬͪΔͪ͌ͺͻͪ
ͬͲͪͽ̹ͪͻͬͳΕͳͼͽͳͰͯͪ;͵Ͷͳ͵tͺͼͽΒͳͷͰͯͳΒͼ͵ͪͳͳͳΒͪͽͳͬͪͳͲͫͳΓͺͻͳͼ;ͼͽͬͬͳ
ͪͻͪͪͽͰͻͰ;
ͽͰ͵ΕͰͰͯͭͬͻͳͺͻͰͯͼͽͪͬͳͳͬͶͪͼͽͳͺͻͰͯ;ͲͰͽͳͻͪͯͳ͵ͪͶͰͳͰͺͻͷͳ
ΓͰͰ͵ͻͪ͵Ͱ
͵Βͳͷͭ;ͳͷͪͽͳͺͭ;ͫͰͺͼͶͰͯͳͰͺͼͽͪͬͳͽͬi ̹ͪͻͬͳΕ
ͼͽͻ
462
̸͆́ͣͅ
̸͇͇̺͇͊͋̽́͆́ͣͫ͠ΒͰ͵ͽͳͬͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ
͇ͯͬͰͶͳ͵Ͱ ΒͰ ͬͪͱͼͽͳͯͪ ͼͬͳͯͻͱͪͬͳͿͪ͵ͽͻͳͳͳͼͽͪͰ ͬͳͷͺͻͫͶͰͷͳͷͪ ͺͻͳΌ;ͼͪ
ͯͻͱͪͬͳ͵ͷͲͫͳΓΕ;
ͺͻͳͺͻͰͷΓͰͳͷͯ;ͭͻͳͷͻͰͪͶͳͷͳͻͪͳͪͶͳͷͺͶͪͷ
ͫͰͲ
ͺͻͰͬͰͶͳ͵Ͱ ͽͻͪͯͳͳͪͶͰ ͳ ͳͼͽͻͳΒͼ͵Ͱ ͷͳͽͶͭͳͲͪͳΒͰ ͭͰͭͻͪͿͼ͵ͭ ͺΒͷͪ ͳ ͼ ͻͪͳͪͶͳͷ
ͼͪͭͶͰͯͪͬͪΔͰͷ͵͵ͻͰͽͳͷͰΌ;Ͱͽͳ͵ͳͺͻͫͶͰͷͪ͊ͰͲͳͫͳͶͼͽͪ͵ͿͶͳ͵ͽ
ͪͰͪ;ͽͷͪͽͳ
Ͳͬͪͪ ͪ;Ͱͪ ͻͰͪ͵ͳΒͪ
ͯͺͻͳͼͳ Ϳ;͵ͳͪͶͼͽͳ ; ͻͰͪͬͪΔ; ͪ͵ͽ;ͰͶͳ ͺͳͽͪΔͪ ͆ͳΒͰ
ͬͪͱͯͪͶͳͼ;ͪ͵ͽͰͻͳͯͰͬͶͪͯͳͳͳͼͽͪͳ
ͰͬͶͪͯͳͳͻͭͪͳͲͪͳΒͪ
ͭͻͪΌͪͼ͵ͳͺ͵ͻͰͽͪͳ
ͻͭͪͳͲͪͳΒͪͳͶͳͷͰͯͳΒͪ͵ΒͳͺͻͰͯͼͽͪͬΓͪΒ;Βͪͬ;͵ͽͻͶ;ͳͻͰͳͳΒͳͼͰͭͶͪͼͻͰͽ͵;ΒͰ
͈ͼͰͫ;ͺͪͱΔ;ͽͷͰͷͻͪΒ;ͺͼͬͰͽͳͽͳͷͰͯͳΒͳ͵ͪͯͪͳͲͬͰͽͪͬͪΒ;ͼͪ͵ͻͳͲͳͺͯͻ;Βͪ͆ͪ
ͽͪͻͳͽ ;͵ͪͲ;ΒͰ͊ͽΒͪͯͳͬͳΕ
ͳͼͽͳ;ΕͳͯͪtͷͰͯͳΒͳͳͷͪΒ;ͬͰͶͳ͵ͭ;ͽͳͪΒͪ ; ;ͼͷͰͻͪͬͪΔ;
ͼͪͬͻͰͷͰͳͯͻ;ͽͬͰͳͺͻͰͼͪ
ͽͪ͵ͯͪͳͷͭ;ͼͶ;ͱͳͽͳͻͪͲͬΒ;ͯͰͷ͵ͻͪͽͼ͵ͰͼͬͰͼͽͳͳ͵;Ͷ
ͽ;ͻͰͷͳͻͪ
ͪͶͳ;ΒͰͯ ͳͻͪͼͺͳͻͳͬͪͽͳͻͪͼ;
ͬͰͻͼ͵;ͳͪͳͪͶ;ͷͻͱΔ;ͼͬΒͳͷΒͰͯͼͽͻͪͳͷ
ͳͲͬͰͽͪͬͪΔͰͷ ͫͳͽͳͷͯͭͪΌͪΒͳͷͪ;ͯͻ;ͽͬ;
ͪ ͺͯ;ͽͳͪΒͰͷͯͻͰΌͰͳͳͽͰͻͰͼͳͭͻ;ͺͪi
͊ͽΒͪͯͳͬͳΕ
ͼͽͻ
͢ͳͬͪΒͰͯͼͽͻͪͼͽ
ͼ;ͫΒͰ͵ͽͳͬͼͽ
ͺͻͳͼͽͻͪͼͼͽͳͪͷͪͽͰͻͳ
Ͳͪͷͷͭ;ͳͲͪͲͬͪͽͳΒͪͳͰͿͰ͵ͪͽ;ͯͼ;ͪͳͼͽͳͽ;ͳΒͰ͵ΒͰͼͬΒ;ͪ͵ͽͳͬͼͽͫͪͬΓͪΒ;;ͳͼͽͳͷ
;ͼͶͬͳͷͪ͌ͽͷ͵ͽͰ͵ͼͽ;;ͶͭͪͷͰͯͳΒͪΒͰͼͻͪͲͷͰͻͬͰΕͪ;͵Ͷͳ͵ͼ;ͷͰͯͳΒͳͿͳͲͳ͵ͳͳͼ;ͫΒͰ͵
ͽͳͬͫͶͳͱͳͼͪͷͷͺͯͻ;Β;͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ̀ͫͭͽͭͪΒͰͯͬͰͶͳ͵ͭͲͪͪΒͪ
ͪ ͷͱͯͪ
ͪ͵ͳͳͷͺͰͻͪͽͳͬͺͻͿͰͼͳͪͶͳͲͷͪ
ͯͪͷͰͯͳΒͼ͵Ͱ͵;ΕͰͺͼͰͫ;ͺͪͱΔ;ͺͼͬͰͽͰͽͪ͵ͬͷͳͲͬͰͽͪ
ͬͪΔ;
ͼͪͺͼͰͫͷͯͲͷͼͰͽΓͳͬͼͽͳͪ͵ͿͶͳ͵ͽ͋
ͲͪͻͪͲͶͳ͵;ͯͯͻ;ͭͳͼͳͽ;ͪͳΒͪ
ͺͯͻͪ
Ͳ;ͷͰͬͪͯͯͪͽ;ͺͪͱΔ;
ͺͲͻͼͽͳͺͻͿͰͼͳͪͶͼͽ
ͫͰͲͪ͵ͽ;ͰͶͳͺͻͳͷͰͼͪͼͰͲͪͳͪͶͳͲ
ͷͪ̀ͫͭͽͭͪ
ͺͼͰͫ;ͷͰͯͳΒͼ͵ͷͳͲͬͰͽͪͬͪΔ;
ͫΒͰ͵ͽͳͬͷͳͪ͵ͽ;ͰͶͷͺͻͰͰΔ;ͻͰͪͶͳ
ͳΔͰͳͪ
ͽͻͰͫͪͺͼͰͫͫͳͽͳͫͪͲͻͳͬ͌ͺͻͳͶͭͽͷͰ͊ͪͻͳͰͶͳ 4BSDJOFMMJ
ͳͼͽͳͰͯͪtͷͰͯͳΒͳ
ͳͼ; ͼͪͷ ͺͭΌͰͳ ͼͶͫͪΌͪΔͰͷ ͳͯͳͬͳͯ;ͪͶͳͲͳͻͪͳ ͯͻ;ͽͪͬͪ ͯ ͫͪͬͰͲ;Β;Εͳ ͼͳͼͽͰͷͪ
ͺͻͪͬͳͶ͇ͪͳͳͼͪͷͳͺͻͰͯͼͽͪͬΓͪΒ;ͺ͵ͻͰͽͪ͵ͳͿͪ͵ͽͻͺͻͰͼͪͺͻͷͰͪ;ͯͻ;ͽͬ;i 4BSDJOFMMJ
ͼͽͻ
͌ͽΒͬΒ-ͼͽͪͻΒ;ͶͲͳ
ͷͰͯͳΒͳͷͻͪΒ;ͫͳͽͳͪ͵ͽͳͬͳ;ͺͶͪͼͳͻͪΔ;ͰͯͬͼͷͳͼͶͰͳ
ͺͻͰͳ
ͲͳͳΒͪͼͳͳͿͻͷͪͳΒͪͼͬͳͷͰͶͰͷͰͽͳͷͪͳͯͰͽͪΓͳͷͪ;Ͳͻ͵ͪͳͺͼͶͰͯͳͪ͵͵ͻͰͽͰ͵
ͿͶͳ͵ͽͰ ͼͳͽ;ͪͳΒͰ ͈ͪͻͪͶͰͶ ͼ ͽͳͷ ͽͻͰͫͪͶ ͫͳ ͯͪ ͼͰ ͪ͵ͽͳͬ ͲͪͶͪͱ; Ͳͪ ͻͪͲͬͳΒͪΔͰ ͷͭ;Εͳ
ͺ;ͽͰͬͪͺͷͳͻͰΔͪ
ͼͽͰͯͰͳΒͷͯͪͼͰͽͬͻͰͺ;ͯͳͫͪͲͳͪͿͻͷͪͻͰͰΔͪ͌ͼ;ͺͻͽͷ
;͵Ͷͳ͵ ͷͰͯͳΒͳ Ͳͪͼͽ;ͺͪΒ; ͽͰͲ; ΒͰͯͰ ͼͽͻͪͰ
ͺͻͳͼͽͻͪͼ Ͳͪͼͽ;ͺͪΒ; ͳΓͰͬͰ ͳ ͺͲͳͳΒ; ΒͰͯͳ
ͯͰͲͪͬ;ͳ;ΕͳͰͯͻ;ͭͰ
ͷͭ;ͺͼͽͳΕͳ͵ͽͻͪͰͿͰ͵ͪͽ ͳͽͳͷͰͺͭͻͪͽͳͳͪ͵ ͬͰΕͲͪͽͰͭ;ͽ;
ͼͳͽ;ͪͳΒ;̓ͿͶͳ͵ͽͱͪͻͳͽͰͼͰͷͱͰͯͯͪͽͪͿͳͻͷͳͼͪͽͳͪͷͰͻͳͷ
ͪͶͳͳͰͪͷͰͻͳͷ
ͳΔͰΔͰͷ
ͯͼ ͰͳΔͰΔͰͷ
͵ͻͳΕͰΔͰͷ ΒͰͯͼͽͻͪͭ ͼͰͲͪͳͪͶͳͼͽͳ͵ͭ ͺͻͳͼͽ;ͺͪ ;
ͳͲͻͪͱͪͬͪΔ;ͳͪͪͶͳͲͳͽͬͻͰͳ͵ͿͶͳ͵ͽͳͺͳͽͪΔͪ
͆ͪͬͷͺͯͻ;Β;ͷͰͯͳΒͳͷͻͪΒ;ͫͳͽͳͺͼͰͫͺͪͱΓͳͬͳͅͻͪΒ;ͼͰͳͼͺ;ͳͽͳͻͷͰͼͰ
ͲͳͫͳͶͼͽͳͪ͵ͿͶͳ͵ͽͳͪͯͰ͵ͬͪͽͺͻͳͼͽ;ͺͳͽͳͼͪͭͶͰͯͪͬͪΔ;͵͵ͻͰͽͰͼͳͽ;ͪͳΒͰ͈ͻͿͰͼͳ
ͪͶͳͲͪͷΒͰ;ͳͬͰͻͲͪͶͪ͵ͪͽͰͭͻͳΒͪ
͵ΒͪΒͰͺͻͪ͵ͽͳͰͳͲͼͽͪͬͪ
ͪͶͳͺͼͰͫͫͳͽͪ;ͬͪ͵
ͬͳͷ;ͼͶͬͳͷͪ͊ͬͪ͵ͳͬͳͯͪͷͪͽͰͻͳͲͷͪͳͰͳͼ͵;ͼͽͬͪͷͱͰͯͬͰͼͽͳͯͺͭͻͪΔͪ͵ͿͶͳ͵ͽͰ
ͼͳͽ;ͪͳΒͰ
ͪ͵ͳͰͼ͵ͪͶͪͳΒͰͲͪͽͰͭ;ͽͳͯͼͪ
ͳͽͰͲͳͬͳͻͪΒ;ΕͳͽͰͲͳΒ;͋ͷͰͽͻͰͫͪͯͯͪͽͳͳ
͵;Ͷͽ;ͻͶ͵ͰͿͻͷͰͰͽͳ͵ͳͲͪΒͰͯͳͪ
͵ΒͰ;ͬͰͶͳ͵ΒͷͰͻͳ;ͽͳ;ͪͺͰͻͰͺͳΒ;ͷͰͯͳΒͼ͵ͭ
463
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͪͯͻͱͪΒͪ
ͽͰΒͰͼͬͪ͵ͪͺͻ;͵ͪ;ͽͷ͵ͽͰ͵ͼͽ;ͺͼͰͫͪͭͶͪͰͪ͌ͶͭͪͷͰͯͳΒͪͽͪͯͪͺͼͽͪΒͰͺͼ
ͻͰͯͳ͵ͪ
ͼͽͪͫͳͶͳ;ΕͳͷͰΌ;Ͱͽͳ͵Ͱ
ͬͰͻͼ͵Ͱ
ͺͶͳͽͳ͵ͰͳͶͳͰ͵ͷͼ͵ͰͪͽͪͭͳͲͷͰ
̀ͫͭͽͭͪΒͰͬͰͷͪͬͪͱͪͪͶͳͲͳͻͪͽͳͺͰͻͰͺͳΒ;ͭͻͪΌͪͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͳͪͯͰ͵ͬͪ
ͽ
ͼͪ ͼ͵ͻ ͼͬͳ ͼͽͻͪͪ
ͼͪͭͶͰͯͪͽͳ ;ͰΕͰ ͷͰͯͳΒͪ ͺͻͳͶͳ͵ͷ ͳͲͬͰͽͪͬͪΔͪ
ͺͼͰͫ ͵ͪͯͪ ͼͰ
ͻͪͯͳ͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ͆ͪͽͪΒͪͳͼͰͷͭ;ͳ͵ͻͪͽ͵ͻ
ͪͰͻͰͽ͵ͳͯ;ͭͻ
ͺͻͰͳͽͳͳͽͰͲͳͽͰͽͳͬͰͻͬͪͽΕͪͺͬͭͺΒͪͬΓͳͬͪΔͪ͵͵ͻͰͽͭͪͳͷͲͳͽͰͽͪͺͻͳͶͳ
͵ͷͷͰͯͳΒͼ͵Ͱͪ͵ͽ;ͪͶͳͲͪͳΒͰͺͻͫͶͰͷͪ
ͳͽͳͷͰͺͻͰͯ;ͺͻͰͯͳͽͳͷͭ;ΕͳͻͳͲͳͳͳͺͼͶͰͯͳͰ͵ΒͳͼͰ
ͺͼͻͰͯͼͽͬͷ ͰͼͪͬͰͼͭ ͯͰͶͬͪΔͪ ͷͰͯͳΒͪ ͷͭ; ͳͷͺͶͳͳͻͪͽͳ ͆Ͱͺͯ ΒͰ ͳ ͰͳͲͼͽͪͬ
;͵Γ;ͳͽͳͲͪ͵ͼ͵Ͱ͵ͬͳͻͰ ;͵ΒͳͷͪͼͰͳͼ͵Γ;ͳͬͷͻͪͯͰͶͬͪͽͳ͵ͪ͵ ͼͰͰͺͻͿͰͼͳͪͶͳͷ
ͪ͵ͽͳͬͼͽͳͷͪͰͫͳͯͯͪͽͻͪͼͺͶͪͷͼͪͬͪͶͪͰͽͳ͵ͪͰͽͻͺͰΓͳͬͼͽ
̸̸̸͇͉͇̺̺̾̽͆͊͋͆́̀̾͑͋̾͢͠–̸̸̸͈͍͇͉̺͇̻́͋̾́͆͋́͆̾͌̈́̾̾̽́͢͠ͅͅ
͇ͼͬͺͳͽͪΔͰͭͶͪͼͳ͵Ͷͳ͵ͼ;ͷͰͯͳΒͳͼͰͽΓͳͬͳ
ͳͶͳͺͪ͵ͳͷ;ͳͪ͵ͿͶͳ͵ͽͰ͇ͼͰͽΓͳ
ͬͼͽͫͳͼͰͷͭͶͪͯͰͿͳͳͼͪͽͳ͵ͪͪ͵ͽͳͬͬͰͻͫͪͶͳͲͫͰͭͪͬͪΔͰ͵ͿͶͳ͵ͽͳͼͳͽ;ͪͳΒͪ͋ͫͳ
ͽͻͰͫͪͶ ͼͽͬͪͻͳͽͳ ͼͪͬͰͼͳͷ ͬͳͪͻͼ͵ͳͷ ͻͪͯͷ
ͺͻͿͰͼͳͪͶͳͲͷͷ
ͻͪͲ;ͷͳͷ ;ͫͶͳͪͬͪ
ΔͰͷͳͿͪ͵ͽͳ͵ͳͷͳͲͬͰͽͪͬͪΔͰͷͼͽͰͻͰͪ͋ͳͷͰͼͰΒͪͬͼͽͯͰͽͪΓͳͿͻͷͳͰͯͭͪΌͪΒ;
ͪ
ͺͻͳͽͷͼͰͬͯͳͻͪ;ͪͯͪͳͿͻͷͳͼͪΔͰͰͺͻͰͯͼͽͪͬΓͪͳͳͳΒͪͶ;͵ͪͺͳͼͶ;͵ΒͪΕͰͻͪͼͺͶͪͷͼͪ
ͽͳͻͪͲͶͳ͵Ͱ
͐ͳΔͰͳͪΒͰͯͪΔͳͬͪΒͰͯͼͽͻͪͪͳͲͬͰͽͬͪΔͪ
ͫͰͲͪͪͶͳͽͳ͵ͭͺͻͳͼͽ;ͺͪ
ͼͰͺͻͬͰͻͰ
ͳͷ ͳͿͻͷͪͳΒͪͷͪ ͳ ͼ;ͭͰͼͽͳͬͳͷ ͼͰͲͪͳͪͶͳͲͷͷ
ͷͭ; ͳͷͪͽͳ ͽͰͽͳΒͳ ͳ Βͪͳ ͰͿͰ͵ͪͽ
̀ͫͭͽͭͪΒͰͬͪͱͯͪͷͰͯͳΒͼ͵ͪͳͲͬͰͽͪͬͪΔͪͫ;ͯ;ͫΒͰ͵ͽͳͬͪͳͺͼͰͫͫͪͲͻͳͬͪ͵ͪͯͪͼͰͻͪͯͳ
ͺͶͪͼͳͻͪΔ;ͳͿͻͷͪͳΒͪͼ͵ͿͶͳ͵ͽͭͺͯͻ;Βͪ͋ͺͻͰͽͺͼͽͪͬΓͪͫͪͬͰͲ;ͯͪͷͻͪΒ;ͫͪͬͳͽͳ
ͳͻ;;Ͷͭ;;ͯͼ;ͪ;͵ΒͪΒͰͼͪͼͽͪͬͳͯͰͼͬͪ͵ͳͯͪΔͰͭͪͭͪͱͬͪΔͪ͋ͪ͵ΌͰ
ͽͺͯͻͪͲ;
ͷͰͬͪͷͰͯͳΒͼ͵;ͺͻͪ͵ͽͳͬͼͽ͵ΒͪͰͯͬͼͷͳͼͶͰͳͼͳͼͽͳͻͪͪͺͻ;ͱͪΔ;Βͪͼͳ
Ͱͺͻͳͼͽͻͪͼͳ
ͳͪ͵ͽ;ͰͶͳͳͿͻͷͪͳΒͪ;ͲͻͳͷͪͳͺͼͶͰͯͳͪͷͪ͵ͿͶͳ͵ͽͪ͵ΒͰͷͳͲͬͰͽͪͬͪΒ;͈ͪͻͪͶͰͶ
ͼͺͻͿͰͼͳͪͶͷͷͰͯͳΒͼ͵ͷͫΒͰ͵ͽͳͬͳͲͪͳΒͷ
ͰͺͯΒͰͺͷͳͻͳͽͳͻͪͲͶͳͳͽͰͪ͵ͽͰͻͰ
͵ͿͶͳ͵ͽͪͺ;ͯͷͷͭ;ΕͰͺͶͪͽͿͻͷͰͪ͵ΒΒͼͰͼͽͪͫͳͶͷͭ;ͳͲͭͻͪͯͳͽͳͺͷͳͻΓͳͬͳͽ
ͬͳ ͳ ͺͻͰͯͰͶͳͽͳ Ͳͪ ͺͽͰͳΒͪͶͪ ͻͰͰΔͪ ͌ ͼ;ͺͻͽͷ
;͵Ͷͳ͵ ͷͰͯͳΒͳ Ͱ ͷͭ; ͯͪ ͳͼͺ;Ͱ
ͼͬ;;Ͷͭ;ͺͼͽΒͪΔͪͳͺͻͰΒͪ͵ͳͷΒͰͲͳ͵ͳͷͿͻͷͪͷͪͳͲͬͰͽͪͬͪΔͪͺͼͺͰͰΒͬͰΕͳͪͳͷ
ͲͳͽͰͽ
ͽͳͷͰ;ͬͰͶͳ͵ΒͷͰͻͳͺͯͼͽͳ;ͲͪͽͻͪͬͪΔͰ͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ
ͳͰΕͳͰͺͺͻͪͬΓͳ
ͬ;ͽͰͽ;ͲͪΒͰͯͳͪͷͪ͵ΒͰͼ;ͫ;ͬͪΕͰͰ͵ͿͶͳ͵ͽͷͅͰͯͳΒͳͽͪΒͰΕͰͪͷͰͻͳͶͳͰͪ
ͷͰͻ ͳͽͰͲͳͬͳͻͪΒ;
ͰͪͪͶͳͽͳ͵ͳͷ ͺͻͳͼͽ;ͺͷ ; ͫΒͰ͵ͽͳͬͷ ͳͲͬͰͽͪͬͪΔ;
ͺͶͳͽͳ͵ͳ
Ͱ͵ͻͰ͵ͽͷͽͰͻͷͳͶͭͳΒͷͳͶͪ͵ͼͬͪΕͰͳͷͺͻͫͶͰͷͷͪͭͻͪͳͳͼͰͲͪͳͪͶͳͼͽͳ͵ͭ
ͫΒͪͬΓͳͬͪΔͪ ͳͿͻͷͪͳΒͪ ͆ͪ ͽͪΒ ͪͳ ͼͰ ͺͽͺͳͻ;ΒͰ ͰͪͯͰ͵ͬͪͽ ͳͲͻͪͱͪͬͪΔͰ
Ͱ ͬͯͰΕͳ
ͻͪ;ͪͽͷͰͯͪΒͰͰͺͯͳͼͺ;ͳͽͳͻͷͰͼͰͽΓͳͬͼͽͳͪ͵ͿͶͳ͵ͽ
;ͬͪͱͪͬͪΒ;ΕͳͼͫͰ
ͼͽ ͯͪͽͰ ͼͳͽ;ͪͳΒͰ ̺Ͱͷͪ Ͱͼͽ
Ͱͳͼ͵;ͼͳ ͳ Ͱͯͭͬͻͳ ͷͰͯͳΒͳ ͺͻͰͶͪͲͰ ͽ; ͭͻͪͳ;
ͽ
ͯͬͯͳͯͬͰΕͰͰͼ͵ͪͶͪͳΒͰͺͻͫͶͰͷͪͳ;ͯͪΓͪͬͪΔͪͯͷͭ;ΕͰͭͻͰͰΔͪ
464
̸͆́ͣͅ
̸͇͇̺͇͊͋̽́͆́ͣͫ͠ΒͰ͵ͽͳͬͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ
͌ͺͽͰͳΒͪͶ͵ͿͶͳ͵ͽͳͷͺͯͻ;Βͳͷͪ
͵ͪͽΒͰ̓ͼͬͳͅͰͽͳΒͪ
ͺͼͰͫ;ͳͲͪ
ͪΒ; ͺͪͱΔ; ͽͻͰͫͪ ͺͼͬͰͽͳͽͳ ͫΒͰ͵ͽͳͬͼͽͳ
ͺͻͳͼͽ;ͺ; ͳ ͪ͵ͽ;ͪͶͳͲͪͳΒͳ ͺͻͫͶͰͷͪ ̺ͪͱͪ ΒͰ
Ͱͺͻͳͼͽͻͪͼͼͽ
ͫͰͲͳͲͯͬͪΒͪΔͪΒͰͯͰ
ͯͼͯͻ;ͭͰͼͽͻͪͰ;͵ͿͶͳ͵ͽΒͼͳͽ;ͪͳΒͳ͋ΒͰͬͪͱ
;ͺͻͪͬͲͫͭͳΔͰͳͰͯͪͪͽͷͺͯͻ;Β;ͱͳͬͳͰ͵Ͷͳ͵Ͱͽͳ͵ͳͭͻ;ͺͪͳΒͪ
ͼͬͳͰͯͽͻͳ
ͬͰͻͼ͵ͰͲͪΒͰͯͳͰͳͼͰͼͪͭͶͰͯͳͬͳͷͫͻΒͰͷͺͶͳͽͳ͵ͳͺͲͳͳΒͪͳͭͶͰͯͳͽͪͪͺͻͫͶͰͷͰ͊ͬͰͼ;
ͽ ͭͻͪͳͳͳ ͵Βͳ ͷͰͯͳΒͳ ͷͻͪΒ; ͫͳͽͳ ͼͬͰͼͳ ͺͻͳͶͳ͵ͷ ͳͲͬͰͽͪͬͪΔͪ ͈ͼͰͫ ͼͰ ͳͼͽͳͰ
ͷͷͰͪͽ͵ͪͯͪͼͰͺͶͪͼͳͻͪͺͻ;͵ͪ͵ΒͪͼͪͯͻͱͳͳͿͻͷͪͳΒͰͷͰΌ;͵;Ͷͽ;ͻͳͷͰͶͰͷͰͽͳͷͪͼ;ͱͳ
ͬͽͪ͆ͰͯͬΓͪΒͪͼͼͽ
ͰͺͻͰͳͲͼͽͳͯͬͼͷͳͼͶͰͼͽͭͽͬͼͳͭ;ͻ;;ͱͪͻͰͷͳͪͺͰͽͷ
ͺͯͻ;Β;ͺͺͻͪͬͳͶ;ͳͲͪͲͳͬͪΒ;ͺͭͻͰͪ ͽ;ͷͪͰΔͪͳΒͰͯͼͽͻͪ;ͪͪͶͳͲ;ͺͻͳͶͳ͵ͷͺͰͻͰͺͳ
ΒͰͽͪ͵ͬͰͳͿͻͷͪͳΒͰ͆ͪΒͬͳͳͲͪ͵ͼ͵ͳͪ͵ͽͳ
͵ͪͽΒͰ͌ͼͽͪͬ
ͲͪͫͻͪΔ;Β;ͰͲ;ͻ;ͳͫͳͶ͵ͪ͵
ͬͷͰͪΔͰͯͻ;ͭͳͺͶͳͽͳ͵ͳͳͰͺͶͳͽͳ͵ͳͳͼͽͪͳ;ͼͶͫͯ;ͭͬͻͪͳͼͶͫͯ;ͷͳͼͶͳ
͋;ͷͪͰΔͰͼͪͷͭͺΒͷͪͼͶͫͯͪͳ ͽͰ͵ͪ͵ͷͱͰͫͳͽͳͳͯͳͬͳͯ;ͪͶͳ;͵ͬͳͻ;ͼͶͫͯͰͺͻͰ
ͰͷͰͯͳΒͪͯͪͪͼͬ;ΒͰͯͼͽͻͪͭͲͪ͵Γ;͵ͪͻͰͪͭ;ΒͰ;ͯͪͽΒͼͳͽ;ͪͳΒͳ͋ͪͯͪΒͰͷͱͯͪͳͰͺ
ͯ;ͼͶͬ;ͬͰͼͽͳͰͲ;ͻ;͵ͪ͵ͫͳͼͰͺͻͰͯ;ͺͻͰͯͳͶͰͷͭ;ΕͰͰͭͪͽͳͬͰͻͰͪ͵ͳΒͰͳͰͼ͵ͪͶͳͻͪΒ;ΕͰ
ͺͼͶͰͯͳͰ
ͺͼͰͫ͵ͪͯͪͼͰͻͪͯͳͺͳͽͪΔͳͷͪͼ;ͲͫͳΒͪΔͪͪͼͳΓͪͳͶͳΒͰͺͪ͵ͻͰͺͲͳͬ;ͪͺͶͳ
ͽͳ͵Ͱͺͻͬ͵ͪͳΒͰ
͵ͪͯͪ;ͺͲͪͯͳͳͼͽΒͳ;ͬͰ͵Ͷͪ͵ͲͪͺͪΓͳͬͺͳͽͪΔͰͻͪͼͳ
Ͱͽͳ͵ͳ
͵;Ͷ
ͽ;ͻͳ
ͪͳͪͶͳ ͳ ͬͰͻͼ͵ͳ ͳͽͰͻͰͼͪ ͊ͪͬͰͽ Ͳͪ ͽͪͷͺ; ̓ͼͬͪ ͳ ͆ͰͲͪͬͳͼͪ ͵ͷͳͼͳΒͪ Ͳͪ
ͷͰͯͳΒͰ̓ͼͬͪ͵ͯͰ͵ͼͳͷͪͳͳͷͺͰͻͪͽͳͬ;ͻͰΌ;Β;ͪͳͳͲͬͰͽͪͬͪΔͪͽͪͷͺͪͳͳͰͶͰ͵ͽͻ
ͼ͵ͳͷͰͯͳΒ̸ͪͶͪͻͷͪͽͳΒͳΒͰͺͻͫͶͰͷͽͽͰͺͼͽΒͳͻͰͭ;ͶͪͽͻͽͰͶ͵ΒͰΕͰͺͻͪͽͳͽͳͳ
ͪͪͶͳͲͳͻͪͽͳͻͪͯͶͪΒͷͰͯͳΒͪ
͵Βͳͼ;;ͼͬͰͬͰΕΒͷͰͻͳͲͪͼͽ;ͺΓͰͳͬͳͯ͵ͷ;ͳ͵ͪͳΒͰ
ͺͪͪ͵
ͪ
ͳͷͪͳΒͪͼͳͺͻͳͷͰͻͪ
ͺ͵ͻͰͽͪͻͰͬͶ;ͳΒͪͳͻͪͽͬͪ
͇ͼͬ ͻͰͰΔͰ ͺͻͫͶͰͷͪͽͳͭ ͳͲͬͰͽͪͬͪΔͪ ͷͰͯͳΒͪ ͷͱͰ ͼͰ ͺͻͪΕͳ ; ΒͰͲͳ͵;
͵ͪ
ͼͬͷͼͻͰͯͼͽͬ;ͷͰͯͳΒͼ͵ͭͼͪͺͽͪͬͪΔͪ
͵ΒͰͼͰͰͼͷͰ͵ͻͳͼͽͳͽͳ;ͼͬͻ;ͭͬͻͪͷͻͱΔͰͳ
ͪͼͳΓͪ̓ͯͰ͵ͼͳ͵ͷͳͼͳΒͪ͵ΒͰͫͳͽͻͰͫͪͶͯͪͬͯͰͻͪ;ͪͺͻͳͼͽ;ͺ;ͳͻͪͯ;ͷͰͯͳΒͪ
ͫͪͬͰͲ;Β;
ͷͰͯͳΒͰͪ͵ͽͻͶͳͼͪͺͪͪΔͰ
Ͱ;ͼͷͳͼͶ;ͰͲ;ͻͰ
ͬͰΕ;͵ͽͰ͵ͼͽ;ͼͺͻͰͪͬͪΔͪͳͳͳͻͪ
Δͪ ͵ͿͶͳ͵ͽͳ ͼͳͽ;ͪͳΒͪ ͳ ͼͺͻͰͪͬͪΔͪ ͺͯͼͽͳͪΔͪ ͪͼͳΓͪ ͋ͰͯͰͳͲͪ ͬͳͲ;ͰͶͳͲͪͳΒͪ
ͯͭͪΌͪΒͪͷͱͰͳͷͪͽͳͳΒͪͳͰͿͰ͵ͪͽͰͭͽͼͰͽͷͱͰͳͲͻͪͲͳͽͳͻͰͳͷͪ͵ΒͰͼͰ͵ͻͳͼͽͰͲͪͺͯ
ͼͽͳͪΔͰ͵ͿͶͳ͵ͽͪ̾ͽͳ͵
ͷͻͪͶͳͺͻͿͰͼͳͪͶͺͪͪΔͰͷͰͯͳΒͪͪ̓ͼͬ;ͳͅͰͽͳ
ΒͳͷͻͪͫͳͽͳͳͷͺͰͻͪͽͳͬ
͐ͳΔͰͳͪΒͰͯͪͪͳͳͽͰͻͺͻͰͽͪͳΒͰͷͰͯͳΒͼ͵ͭͼͪͯͻͱͪΒͪͳΒͰΒͰͯͳͳͿͪ͵ͽͻ͵ΒͳͷͱͰ
ͪͭͻͰͼͳͬͺͯͼͽͪΕͳͭͬͻͷͻͱΔͰͳ͵ͿͶͳ͵ͽ̀ͫͭͽͭͪ͠ͰͬͽͬͳΕͬͰͷͪͯͳͻͰ͵ͽͳͼͽͳͰͯͪΒͰ
ͼͶͱͰͪͺͻͳͻͯͪͷͰͯͳΒͼ͵ͭͳͼ͵ͪͲͪͼͬͻͰͷͰͷtͰͼͰͳΒͪͶͳͲͬͪͶͪ͵ͰͺͽͫΒͰ͵ͽͳͬͼͽͳ͵ͪ
ͽͰͷͰΓͪͬͳͪͻͼ͵ͰͺͻͿͰͼͳΒͰ
ͺͻͰͽͬͪͻͪΒ;ΕͳͯͭͪΌͪΒͰ
͵ͿͶͳ͵ͽͰ
ͺͻͰͼͰͳͶͳͼͽͳ;ͬͰͼͽͳ
ͳͲͬͰͽͪΒͰ
ͳͽͰͻͬΒ;Ͱͳͯͻ;ͭͰͱͪͻͬͰ͋ͪ͵ ΒͰͬͰ͵ͬͳͷͪͻͪͲͬͳΒͪͷͳͽ ͯͫͻͷͬͳͪͻͼͽͬ;
͵ΒͰ ͺͻͷͬͳͰ ͺͽͰΔͰ
ͫͪͶͪͼͳͻͪͼͽ
ͿͰͻ-ͺͶͰΒ
ΒͰͯͷ ͻͰΒ; – ͫΒͰ͵ͽͳͬͼͽi ͠ͰͬͽͬͳΕ
ͼͽͻ
͇ͫΒͰ͵ͽͳͬͼͽΒͰͰͳͲͼͽͪͬͪͬͳͪͻͼ͵ͪ͵ͪͽͰͭͻͳΒͪ
͵ΒͪͼͰͷͻͪͺͻͳͷͰΔͳͬͪͽͳ;
ͼͬͪ͵ͷͪͼͺͰ͵ͽ;ͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ͋ͳͷͰͼͰͼͺͻͰͪͬͪΒ;ͺͻͳͼͽͻͪͼͼͽͳͰΒͰͯͪ͵ͼͽ;Ͳͪͼͽ;
ͺΓͰͼͽͳ͵ͿͶͳ͵ͽͳͼͽͻͪͪ;͵͵ͻͰͽͷͷͰͯͳΒͼ͵ͷͳͲͬͰͽͪͬͪΔ;
ͺͼͰͫ͵ͪͯͪͼͰͻͪͯͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͿͻͷͪͳΒͪͷͪ͵ΒͰͯͽͳ;ͼͰͽΓͳͬͪͺͳͽͪΔͪ͵ͪͽͼ;Ͱͽͳ͵ͺͻͰ͵Ͷ
ͬͰͻͳͼͺͬͰͼͽ
ͺͶ
ͻͪͼͪ
ͫͻͪ͵
ͼͰ͵ͼ;ͪͶͪͻͳΒͰͽͪͳΒͪ
ͼͽͪͻͼͪͯͫͺΒͰͯͳͪͳͶͳͯͻͰΌͰͰͯͻ;ͽͬͰͰͭͻ;ͺͪͳΒͰ
͊ͪ ͼͬͰ ͬͰΕͳͷ ͻͪͲͬΒͰͷ ͯͳͭͳͽͪͶͳ ͽͰͶͭͳΒͪ
ͳͽͰͻͰͽͪ
ͺͻͽͪͶͪ
ͶͪΒ ͬͳͪͻͼͽͬͪ
ͻͪͲͬͳΒͪͼͰͳͺͽͻͰͫͪͲͪ ͿͻͷͳͻͪΔͰͷͽͰͶͪ͵ΒͰΕͰͺ͵;ͪͽͳͯͪͪͯͭͶͰͯͪͳͯͰ͵ͶͰͻͰͭ;ͶͳͰͳ
͵ͽͻͶͳͰͻͪͯͶͪΒͷͰͯͳΒͪt̾͵ͼͺͪͲͳΒͪͷͪͼͬͳͷͰͯͳΒͪ;ͼͪͬͻͰͷͰͼͽͳ
ͯͬͰͶͪΒͰͯͽͭͪ
ͯͪ ͪ͵ ͳ ͳ ͽͻͪͯͳͳͪͶͳ
ͳͼ͵ͼ͵ͳ ͷͯͰͶͳ ͵ͷ;ͳͳͻͪΔͪ ͫͳͬͪΒ; ͲͪͷͰΔͰͳ ͼͽͰͻͳͶͳͷ
ͼͪͬͻͰͷͰͳΒͳͷ ͺͻͳͼͽ;ͺͷ
ͺͻͳ Ͱͷ; ΒͰ;ͺͽͻͰͫͪ ͼͪͬͻͰͷͰͰ ͽͰͶͭͳΒͰ ͵ͪͽ ΒͰͷͫͳͶͳ
ͽͰͶͰͿ
ͺͼͽͪͶͭͽͬͺͻͳͷͪͻͼͻͰͯͼͽͬ͵ͷ;ͳͳͻͪΔͪͷͰΌ;Γ;ͯͳͷͪi ͪͅͳΕ
ͼͽͻ
͋ͻͰͫͪͬͯͳͽͳͻͪ;ͪͿͻ;ͷͳͷͪ
ͺͪͳ͵ͷͰͽͪͻͳͷͪͻͪͲͶͳͳͽͳͽͰ͵ͼͽͬͪ
͵ΒͳͺͻͰͯͼͽͪͬ
ΓͪΒ; ͻͰͪ͵ͳΒ; ͺͻͳͷͪͪ ͪ ͺͶͪͼͳͻͪͳ ͼͪͯͻͱͪΒ ͌ ͽͷ ͽͻͰ;ͽ͵; ͼͰ ͺͼͽͪͬΓͪ ͺͳͽͪΔͰ ͰͲ;ͻͰ
ͼͶͫͯͰͷͳͼͶͳΒͪͬͼͽͳ͐ͰͼͽͼͰ;ͽͪ͵ͬͳͷ͵ͷͰͽͪͻͳͷͪͷͱͰͺͻͰͺͲͪͽͳͽͬͻͰͳͳͯͳͻͰ͵
ͽͪͭͬͻͷͻͱΔͰ
ͺͻͳͰͷ;ͼͰ͵ͻͳͼͽͳͰͪͯͰ͵ͬͪͽͪͽͰͻͷͳͶͭͳΒͪͼͺͲͳͬͷͪͶͳ
ͽ ;
ͬͰͶͳ͵ΒͷͰͻͳͯͺͻͳͼͳͲͪͽͻͪͬͪΔ;ͯͼͪͳͺͻͯ;ͫΓͳͬͪΔ;ͺͼͽΒͰΕͰͭ͵ͿͶͳ͵ͽͪ͌ͼ͵Ͷͪͯ;
ͼͬͳͷ
ͯͭͬͻͼͽͳΒͰͳͼ͵Γ;ͳͬͪͼͪͷͷ͵ͻͳͼͳ͵;
ͬͰΕͳͪͻͪ;ͳͽͰͻͰͽͷͰͯͳΒͪ̀ͫͭ
ͽͭͪͣͪͶͬͳΕͳ͠ͰͬͽͬͳΕ͵ͼͽͪͽ;Β;ͯͪͬͰ͵ͼͬͰͷͪΔͰͳͽͪ
tͪͼͬͰͬͳͰͭͶͰͯͪ
ͼͬͰͬͳͰͬͰͻ;ΒͰ
ͪ
ͼͬͰͷͪΔͰͼ;ͷΔͪͼͬͰͬͳͰ;ͽͳ
ͪͼͬͰͷͪΔͰ͵ͷ;ͳͳͻͪi ͣͪͶͬͳΕͳ͠ͰͬͽͬͳΕ
ͼͽͻ
͆ͪ ̓ͼͬ; ͳ ͅͰͽͳΒͳ ͼͰ ͷͱͰ ͳͯͰͽͳͿͳ͵ͬͪͽͳ ͬͰͶͳ͵ͳ ͫͻΒ ͶͳͰͳͻͪͳ ͻͪͯͳ-
ͯͳͿ;Ͳͳͼͽͪͳͪ
ͽͪͷͺͪͳͳͰͶͰ͵ͽͻͼ͵ͳ
ͯͼͶͪΒͷͰͯͳΒͪ͋ͼͬͪ͵ͪ͵ͺͯͻͪͲ;ͷͰͬͪ
ͳͻ͵ ͼͺͰ͵ͽͪͻ ͺͶͪͼͳͻͪͳ ͳͿͻͷͪͳΒͪ Ͱ͵ͷ ͯͭͪΌͪΒ;
ͫͰͲ ͫͲͳͻͪ ͪ ͽ ͯͪ Ͷͳ ͼͰ ͻͪͯͳ
ͪͳͪͶͷ
ͷͰΌ;ͪͻͯͷ ͳͶͳ Ͷ͵ͪͶͷ ͳͬ; ̀ͫͭ ͽͭͪ Ͱ ͳͲͰͪΌ;ΒͰ ͳΔͰͳͪ ͯͪ ΒͰ
ͳͲͬͰͽͪͬͪΔͰͼͶͳͪͷͰͼͽͪͪͻͶͳ͵
ͽͳͽͰ͵ͪ͵;ͽͳͰͪ͵ͬͪͶͳͽͰͽ
ͯ;ͫͳ;
ͺͻͿͰͼͳͪͶͳ
ͲͪͷͳͪͪͶͳͽͳ͵ͳͺͻͳͼͽ;ͺͬͳͪͻͼ͵ͷͺͼͶ;͊ΒͰͯͰͼͽͻͪͰ
ͺͱͰΓͪΒͰͻͪͲͬͻͼͼͽͺͶͪͼͳ
ͻͪͳͳͿͻͷͪͳΒͪͳͲͻͪͲͶͳͳͽͳ ;ͭͶͬͪ
͵ͪ͵ͫͳͼͰͪͯͰ͵ͬͪͽͻͪͲ;ͷͰͯͭͪΌͪΒͳͼͪͭͶͰͯͪ ͼ
ͬͳͰ ͺͲͳͳΒͪ
ͽ ͳͼ͵Γ;;ΒͰ ͼ;ͫΒͰ͵ͽͳͬͪ ͺͻͳͼͽ;ͺ
ͪͶͳ ͺͻͰͯͼͽͪͬΓͪ ͳ Ͳͪͷ͵; ͳͯͳͬͳͯ;ͪͶͰ
ͺͰͻͰͺͳΒͰ ͳ ͻͪͲ;ͷͰͬͪΔͪ ͯͭͪΌͪΒͪ Ͳͪͻͪͯ ͼͰͲͪͳͪͶͳͼͽͳ͵ͭ ͺͻͳͼͽ;ͺͪ ̀ͫͭ ͽͭͪ ΒͰ ͬͪͱ
;ΒͰͯͫͻͪͲͳͽͳͯͰͽͪΓͰͳtͿͳͳΒͰͶͰͳΔͰͳͰiͪͳͬ;Ϳͪ͵ͽͭͻͪͿͼ͵ͭ
͵ͪ͵ͫͳͼͰͳͲͫͰͭͶͪ
Ͳͪͷ͵ͪͰͫΒͰ͵ͽͳͬͼͽͳͳͶͳͭͺͰͪͽͪͺͻ;ͳ͵Β;ͷͰͯͳΒͺͶͪͼͳͻͪ
̸̸̸͇̹̺͇̺̺͉͍͇͉̾̓͋́͆́̀̾͑͋̾́͑́̾̾̽̾̀́͆͢͢͠ͅ͏̸́͠
͇ͺͽͪΒͰͺͰͻͰͺͳΒͪ
ͺͼͰͫͺͼͶͰͯΔͳͭͯͳͪ
ͯͪͼ;ͯͼͳͪ̓ͼͬ;ͳͅͰͽͳΒͳΒ
ͬͳͰ ͲͪͽͻͰͳ ͋ͷͰ ͯͺͻͳͼͳ ͳ ͽͻͳΒͪ ͻͰͽͻͳ͵ͪ ͺͻͰͯͼͽͪͬͳ͵ͪ ͬͶͪͼͽͳ
͵ͪ͵ ; ͊ͻͫͳΒͳ
ͽͪ͵ͳͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͪͳͽͰͲͳͬͳͻͪͪ;ͺͰͻͳͯ;ͳͲͫͻͪ̀ͪͪΒͳͪͺͻ;ͶͱͰΒͰͯͪ
ͼͰ ͽͪΒ ͷͯͰͶ ͺͻͷͰͳ ͳ ;ͼͷͰͻͳ ͵ͪ ͺ;ͽͰͬͳͷͪ ͻͪͲ;ͷͰͬͪΔͪ ͠Ͱͯ; ͯ ͭͶͪͬͳ ;Ͷͭͪ ͳ ͼͽ;ͫͬͪ
ͺͯͻ͵Ͱͳ;ͬͪΔͪͷͳͻͪͺͻͰͯͼͽͪͬΓͪΒ;ͳͷͰͯͳΒͳ͢ͳͬͪͺͻͰͯͼͽΒͰͽͽ
ͺͼͰͫͯͪͪͼ;
ͼͬͰͽ;ͻͪͲͬΒͪͽͰͶͭͳΒͪͳͼͪͼͬͰͬͰΕͷͯͳͭͳͽͪͶͳͲͪͳΒͷ
ͳͿͻͷͪͳΒͪͷͱͰͯΕͳͯͪΒͲͪͫͪ
ͰͳΒͰͭͯͰͶͪͼͬͰͽͪ͋;ͺͭͯͼͽͫͳͷͰͯͳΒͳͽͻͰͫͪͶͯͪͳͼ͵ͻͳͼͽͰͻͪͯͳ;ͽͬͻΌͳͬͪΔͪͫͰͲͫͰͯͼͽͳ
ͳͺͫΓͪΔͪͼͽͪͫͳͶͼͽͳ;͵ͿͶͳ͵ͽͷͺͯͻ;Β;̾ͷͽͳͬͳͪͫΒ;ͳͲͬͰͽͪͬͪΔ;ͳͺͶͪͼͳ
ͻͪΔ;͵ͬͪͲͳͫΒͰ͵ͽͳͬͳͳͿͻͷͪͳΒͪͺͻͰͯͼͽͪͬΓͪͯͯͪͽͳͺ͵ͻͰͽͪͰͭͪͽͳͬͰͺͰͻͰͺͳΒͰ
ͺͪ
466
̸͆́ͣͅ
̸͇͇̺͇͊͋̽́͆́ͣͫ͠ΒͰ͵ͽͳͬͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ
ͪ͵ͳͭͪͽ;ͼͬͳͳͷͪͻͪͲ;ͷͲͪͰΔͰͺͻ;͵Ͱ͈ͻͬͳͽͪ͵ͪͬΒͪͬͳͳͽͬͻͰͳͰ;ͼͺͰ
ͯͰͼͳͼͰ;ͷͪͻͽ;
͵ͪͯͪͼ;ͷͰͯͳΒͳͼͬΒͷͺͽͺ;ͭΓͰͷͻͰͽͻͳ͵ͷ
ͫͰͲͳͷͪͶ͵ͽͻͶͰ
Ͱͽͳ͵ͭͳͺͻͿͰͼͳͪͶͭͳͲͬͰͽͪͬͪΔͪ
ͳͽͰ͵ͪ͵ͺͼͺͰͳͶͳͳͺΒͪͪͶͳͳͽͰͲͳͽͰͽ͵ͿͶͳ
͵ͽͪͳͷͰΌ;Ͱͽͳ͵ͳͪͳͷͲͳͽͰͽ̓ͪͼͳΒͪͪͪͶͳͲͪΒͰͪͼͽͻͪͳͺͽͰͭͲͪ͵Γ;͵ͪͯͪͼ;ͷͰͯͳΒͳͲͪ
ͪΒͺͯͫͪͳͶͳͳͯͪΒͰͰͬͳͯͰͽͯͪͳΒͰͺͼͽΒͪͶͪͱͰΓͪͲͪͼͪͷ͵ͽͻͶͷ
ͳͽͳΒͰͺͼͽΒͪͶͪ
ͼͽͻ;ͪͼ;ͲͯͻͱΓͳͬͼͽ͊Ͷ;ͪΒͷͪͻͽͪͭͯͳͰͳͭͶͰͯͭͬͻͳͯͪͼ;;ͽͷͽͻͰ;ͽ͵;
ͷͰͯͳΒͳͺͻͰ;ͲͰͶͳͭͶͪͬ;ͳͳͳΒͪͽͳͬ;;ͳͳͳͻͪΔ;ͷͰΌ;Ͱͽͳ͵ͭ͵ͿͶͳ͵ͽͪ
̀ͫͭͽͭͪͼͰͷͱͰͳͲͬͰͼͽͳͲͪ͵Γ;ͪ͵ͯͪͰͺͼͽΒͳ;ͳͬͰͻͲͪͶͳΒͰͯͫͻͪͲͷͳΓͰΔͰ
ͷͰͯͳΒͼ͵ΒͫΒͰ͵ͽͳͬͼͽͳͳͼͰͽΓͳͬͼͽͳͷͰͯͳΒͪͪͺΒͪͬ;ͷͰΌ;Ͱͽͳ͵ͭ͵ͿͶͳ͵ͽͪ͆ͪͺͻͬͷ
ͷͰͼͽ; ΒͰ Βͪͼͪ ͻͪͲͶͳ͵ͪ ; ͼͪͷΒ ͺͰͻͰͺͳΒͳ ͳͿͻͷͪͳΒͪ ͵ΒͰ Βͪͬͼͽ ͯͫͳΒͪ ͯ ͪͳͪͶͳ
ͷͰΌ;ͪͻͯͳ
Ͷ͵ͪͶͳ ͷͰͯͳΒͼ͵ͳ ͵;Εͪ
ͯͼ ͯ ͱ;ͽͰ ͽͪͷͺͰ ͳ ͽͪͫͶͳͯͪ ͈ͼͽͪͬΓͪ ͼͰ
ͺͳͽͪΔͰͽͪΒͰͷͪΔͰͲͶͼͰͲͪͳͪͶͳͼͽͳ͵ͳͺͻͳͼͽ;ͺ– ͲͪͻͪͯͺͻͯͪΒͰͽͳͻͪͱͪͳͶͳͷͳ;ͽͪͱͰ
ͳͶͳ ͰͫΒͪͬΓͳͬͪΔͰ ͯͰͿͻͷͳͼͪͰ ͳͿͻͷͪͳΒͰ ́ Ε;ͽͪΔͰ
ͯͼ ͳͲͼͽͪͪ͵ ͳͲͬͰͽͪͬͪΔͪ
ͼͪͷͺͼͰͫͳͼͳͯͻͰΌͰͰͺͻͫͶͰͷͰͳ͵ͼͰ͵ͬͰͰ͊ͫͲͳͻͷͪͳΔͰͳ;ͯͪͼ;͊ͻͫͳͪ
̓ͼͬ; ͳ ͅͰͽͳΒͳ ͷͪΔͳͪ
Δͳͬͳͷ ͺͻͫͶͰͷͳͷͪ ͼͰ ͬͰͷͪ ͺͬͻ ͳͲͬͰͽͪͬͪ ͋ͳͷͰ ͼͰ
ͪͼͽͪͬΓͪͯͺͻͳͼͰͭͪͽͳͬͷ;ͽͳͪΒ;ͪͷͰΌ;Ͱͽͳ͵ͰͯͼͰ
ͽͯͪΓͰͬͯͳ͵ͪͺͻͯ;ͫΓͳ
ͬͪΔ;ͰͺͷͳͻΓͳͬͳͰͽͳ͵ͳͳͬͰͻͼ͵ͳͻͪͲͶͳ͵ͪ
͆ͰͯͬΓͪͲͪͼͽ;ͺΓͰͼͽͳͿͻͷͪͳΒͪͷͪΔͳͪͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ ͺͻͪͬͯͪͬͪ ͼͰ
ͽͳͷͰͽͶ͵ͪͶͳͷͰͯͳΒͳͳͼ;ͲͪͳͽͰͻͰͼͬͪͳͯͪͽͷͰͳͲͬͰͽͪͬͪΒ;̽Ͱ͵ͶͰͼͰͷͱͰͳͻͪͲ;
ͷͰͽͳͰ͵ͷͳͼͽͽͪ͵ͬͭͼͽͪͬͪ
ͫΒͪΔͰͪͳΔͰͳͷͯͪͪͶͫͪͼ͵ͼͽͪͬͳͽͬͰͱͰͶͳͯͪ
ͺͰͻͳͺͳͻͪͳͿͻͷͪͳΒͰͷͪΔͳͼ͵ͳͷͺͳͽͪΔͳͷͪ͊ͯͻ;ͭͰͼͽͻͪͰ
͊ͻͫͳͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͺͻͪͽͰͷͰͯͳΒͰͳͲ͊ͻͫͳΒͰͳͪͽͪΒͪͳͼͰͳͿͻͷͳ;ͯͰͽͪΓͳͷͪ͵ΒͳͼͰͽͳ;Ϳ;͵ͳͳͼͪΔͪ
ͯͻͱͪͬͰ
͵ͪͳͯͻ;ͭͳͷͬͪͱͳͷͺͳͽͪΔͳͷͪ̽ͻ;ͭͳͺͻͫͶͰͷΒͰͼͽͰΒͰͲͳ͵ͪͫͪͻͳΒͰͻͪ
ͽͰͳͪ͵ͺͼ
ͽΒͳͱͰΓͪͯͪͼͰͪͺͻͰͬͪͲͳΌͰ
ͪͭͪͱͬͪΔͰͺͻͰͬͯͳͶͪͪͷͱͰͫͳͽͳͼ͵;ͺͪͳͬͰͼͽͳͳΒͪͲͪͷͰͯͳ
ΒͰ͋ͲͪͳͯͪΒͰͲͪͳͽͰͻͰͼͬͪͼͽͺ;ͫͶͳ͵Ͱ;ͫͻ;ͽΒͼͻͪͲͷͰͻͳ;ͯͼ;ͪͺͽͻͰͫͪ;ͶͪͭͪΔͪ
͵ͪ͵ͫͳͼͰͲͪͯͬΓͳͶͪͺͻͿͰͼͳͪͶͪͰͽͳ͵ͪͳͲͬͰͽͪͬͪΔͪ͊͵ͻ ͯͪͳͰͷͪͬͳͰͷͷͰͪͽͪ;
ͳͲͬͰͽͪͬͪΔ;͵ΒͳͼͰͫͪͬͰͰͼͽͪͶͳͷͶͳͳͷͪ
ͽ͵ͻͳͬͰͳͷͷͪͼͬͳͷͭͻͫͳͪͷͪͳͶͳͺͻͯͪΒͷ
Γ;ͯͼ͵ͳ ͻͭͪͪ ͳ ͺ͵ͻͰͽͳͷ ͻͪͽͳͷ ͫͶͳͪͷͪ ̓ͿͶͳ͵ͽͷ ͼͳͻͬͷ ͽͶ; ͯͺͻͳͼͳ ͳ
ͺͬͻ ͳͲͬͰͽͪͬͪΔͰ ͰͻͰͰͳͷ ͺͳͽͪΔͳͷͪ ͳͲ ͺͻͶͼͽͳ
ͺͳͽͪΔͳͷͪ ͻͪͽͳ ͱͻͽͪͬͪ ͳ
ͼͫͪ ͼͪ ͳͬͪͶͳͯͳͽͰͽͷ ͇ͬͰ ͽͰͷͰ Ͱ ;ͽͳ; ͯͳͻͰ͵ͽ ͪ ͻͪͲͬΒ ͵ͿͶͳ͵ͽͳ ͼͳͽ;ͪͳΒͪ
ͪͶͳ
ͺͼͻͰͯͺͻͰͯͼͽͪͬΓͪΒ;ΒΒͰͯͪ͵ͪͷͰͼͺͽͳͪΔͪ
ͳͷͰͼͰͳͲͬͪͪͭͪͱ;Β;ͽͰͲͳͷͰͯͳΒͼ͵
ͳͲͬͰͽͪͬͪΔͰͳͻͰͽͻͳ͵ͪͯͰͫͪͽͪͰͻͰͰͳͷͪͳͪͶͳͷͺͳͽͪΔͳͷ̸ͪͪͶͳͲͷͺͻͰͽͯͭ
ͺͰͻͳͯͪͳΒͰͽͰ͵;ͽͬͻͯͳͽͳͯͪͻͰͰΔͪͼ͵ͻͯͪͳͰͷͪ
ͳͶͳͼ;ͺ;ΌͰͰͪͶͽͰͻͪͽͳͬͰͽͶͳ͵
ΒͰͯͼͽͻͪͰͳͪͰͷͳͰͯͪͰͺͻͰͯͼͽͪͬΓͪΒ;ͲͫͳΓͪͺͷͪ͵͵ͪͻͰͪͬͪΔ;͵ͿͶͳ͵ͽͳͼͳͽ;ͪͳ
Βͪ͊ͽͳͰͼͰ;ͽͳͼͪ͵ͯͪͽͯͭͬͪͻͪͷͰͯͳΒͼ͵ͷͳͲͬͰͽͪͬͪΔ;
ΒͰͻͺͻͰͯͼͽͪͬΓͪͰͺͻͰͼ;ͪͳͲͬͻ
ͳͿͻͷͪͳΒͪ
͵Βͳ;ͿͻͷͳͼͰͲͪͳͪͶͳͼͽͳ͵ͭͺͻͳͼͽ;ͺͪ
;ͯͻͰΌͰͷͽͻͰ;ͽ͵;
ͷͱͰͺΒͪ
ͪͽͳͽͳͻͪͱͷͳ;ͽͪͱ;ͳͽͳͷͰͯͺͻͳͰͽͳͰ͵ͷͼ͵ͷͯͫͳͽ͵;
ͅͰͯͳΒͳͪ̓ͼͬ;ͳͅͰͽͳΒͳΒ;ͬͰ͵ͰͷͪΒ;ͯͬΓ͵ͪͺͪͳͽͰͽͪͯͪͲͪͯͬΓͰͼͬͰ
͵ͪͽͰͭͻͳΒͰ ͫΒͰ͵ͽͳͬͭ
ͪ͵ͽ;ͰͶͭ ͳ Ͱͺͻͳͼͽͻͪͼͭ ͬͳͪͻͼͽͬͪ
ͼͪ ͰͳͲͼͽͪͬͳͷ Ͱͽͳ͵ͳͷ
467
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ͯͰ͵ͼͷͺͪͪΔͪ͆Ͱͯͼͽͪͽͪ͵ͺͻͳͷͰͰͼͽͪͯͪͻͯͪͺͻͿͰͼͳͪͶͭͬͳͪͻͼͽͬͪ
ͽͺͯͻͪ
Ͳ;ͷͰͬͪͪͺͻͬͷͷͰͼͽ;ͺͽͬͻͯ;ͺͯͪͽͪ͵ͪͳͲͬͳͰͳͲͬͻͪ
͵ͽͳ;ͳͻͪͳͫͪͶͪͼͳͻͪͳͲͬͰ
ͽͪͬͪΔͰ ͳͽͯ
;ͽͳ; ͪ tͻͪͼͽͻͰͼͳͽͼͽi ͽͶͪ ͵ΒͰ ΒͰ ; ͼͬͳ ͵ͿͶͳ͵ͽͭ ͰͻͰͰͭ ͺͳͽͪΔͪ
͋ͪ͵ΌͰ
ͰͳͲͼͽͪͬͪΒͰͳͯͯͪͽͳͺͶͳͽͳ͵ͳ;ͽͳͪΒ
ͯͼͫͶͳͼ͵ͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪͼ
ͳͽͰͻͰͼͳͷͪͺͶͳͽͳ͵ͳͼͽͻ;͵ͽ;ͻͪͳͺͳͽͪΔͰͷͬͶͪͼͳͽͬͪ
ͽͰͼͰͳͪͽͪΒͪͳͬͻͳͯͻͰΌͰͳ
ͺͻͳͽͳͼͪ͵ͪͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒ͌ͽͪ͵ͬΒͼͳͽ;ͪͳΒͳΒͰΒͪͼͯͪͼͰͻͪͯͳͰ͵ͷͼ͵ΒͳͽͰͻͰͼΒ
ͼͿͰͻͳ
ΒͰͻͼ;ͺͻͳͯͳͯͻͰ͵ͶͪͷͳͻͪΔͪͰͼͽͳͼͺͻͰͺͶͰͽͪͳͼͺͶͳͽͳ͵ͳͷͯͶ;͵ͪͷͪ
ͪͽΒͰͯ
ͬͰͶͳ͵ͰͬͪͱͼͽͳͲͪͺͼͽͪͪ͵ͼͪͷͭͷͰͯͳΒͪ
͆ͳΒͰͻͰͯͪ͵ͼͶ;ͪΒͯͪͼͰͽͰͯͰͳͲͳͪͷͰͻͺͯͷͰΕ;ͺͳͽͪΔͪ͵Βͪͼ;tͼͳͻͬͪiͳͰͯ
ͬΓͳͼͽͻͪͱͰͪ
͵ͪ͵ͫͳͼͰͺΒͪͪͶͪͻͰͽͻͳ͵ͪͳͳͽͰͲͳͬͳͻͪͶͪͺͻͲͳͬ͵ͪͰͶͳ͵ͪͪͺͶͳͽͳ
͵ΒͼͰͳ͈ͻͫͶͰͷ͵ͻ;ͺͳΒͰΒͰ;ͬͰ͵ͪ͵ͽ;ͰͶͺͳͽͪΔͰ
͵ΒͰͺͻͰͯͺͶͳͽͳ͵ͰͪͿͰͻͰ
ͺͬͰΕͪͬͪ
ͲͪͳͽͰͻͰͼͬͪͼͽͺ;ͫͶͳ͵ͰͳͽͳͷͰͳͽͰͲͳͬͳΒͰͺͯͻͳͬͪͷͰΌ;Ͱͽͳ͵ͰͯͼͰ
͵Βͳ;ͽͷͽͻͰ;
ͽ͵;ͷͭ;ͪͳͲͭͶͰͯͫͳͽͳͪͲͪͯͬΓͪͬͪΒ;ΕͰͷͳͬ;̓ͻͳͷͳͪͶͺͻͰͯͼͽͪͬΓͪͬͻͶͼͰͽΓͳͬ;ͯͻ;
ͽͬͰ;ͺΒͪͬ;͵ΒͷͼͰͷͰͯͳΒͳͽͪ͵ΌͰͫͪͬͰ͈ͻͰͷͪ͵ͯͰ͵ͼͳͷͪͻͪͯͳͽͰͶͪ͵ΒͪͺͻͪͽͰͻͪͯͷͰͯͳΒͪ
ͬͳͪͻͼ͵ͳͳͲͬͰͽͪΒͳͷͻͪΒ;ͲͪͰͷͪͻͳͽͳͶͳͰ
ͳͯͳͬͳͯ;ͪͶͰͳͺͶͳͽͳ͵Ͱͪ͵ͶͼͽͳͺͻͰͷͪ
;ͰͼͳͳͷͪͯͭͪΌͪΒͪ
ͼͳͷ;ͼͳͽ;ͪͳΒͳ͵ͪͯͪΒͰͽͬͪͱͲͪͼͪͷ;ͳͿͻͷͪͳΒ;͊ͰͲͪͳͪͶͳͼ
ͽͳ͵ͳ ͺͻͳͼͽ;ͺ ͽͪ͵ͬͳͷ ͵ͽͻͬͰͻͲͪͷͪ ͼͬͪ͵ͪ͵ ͳͲͪͲͳͬͪ ͼ͵ͻ ; ͬͰΕͳͳ ͼͶ;ͪΒͰͬͪ ͳͼ͵Γ;ͳͬ
ͰͭͪͽͳͬͪͰͿͰ͵ͪͽ͊ͯͻ;ͭͰͼͽͻͪͰ
ͬͪ͵ͪͬͷͰͯͳΒͼ͵ͳͺͻͳͼͽ;ͺͰͪͭͬͰͽͪͬͪ͵ͻͰΔͰͷͰͯͳΒͼ͵ͳ
ͺͻͪͬͳͶͪ
ͬͰΕͼͰͺͻͰͯͼͽͪͬΓͪ͵ͪͰͺͯͼͽ͵ΒͪΒͰͰͷͳͬͪͲͪͻͪͯͳͼͽͳͰ͵Β;ͯΔͳͰ͵;ΒͰ
Βͪͬͼͽ͋ͪͯͪͼͰͺͼͽͪͬΓͪͺͳͽͪΔͰ͵Ͷͳ͵ͪΒͰͷΕͻͰͭ;ͶͪͳͳͯͳͿ;ͲͳͽͰͶͪ͵ΒͪͫͳͽͻͰͫͪͶͯͪ
ͫͻͲ ͻͰͪͭ;Β; ͳ ͬͰΕ ͪ ͺͰͽ͵; ͺͶͪͼͳͻͪΔͪ ͳͿͻͷͪͳΒͰ ͼͺͻͰͰ ͷͭ;ΕͰ ͻͪͼͺͶͪͷͼͪͬͪΔͰ ͬͭ
͵ͿͶͳ͵ͽͪ
͑ͳͻͰΔͰͯͰͲͳͿͻͷͪͳΒͪΒͰͺͼͰͫͪ͵ͽ;ͰͶͳͺΒͪͪ;ͺͰͻͳͯ;ͳͲͫͻͳ͵ͪͷͺͪΔͪͳ
ͰͺͼͻͰͯ ͺ ͲͪͬͻͰͽ͵; ͼͪͷͭ ͭͶͪͼͪΔͪ ̀ͫͭ ͬͰͶͳ͵ͭ ͫͻΒͪ ͺͶͳͽͳ͵ͳ ͪ͵ͽͳͬͼͽͳ ; ͽͷ
ͺͰͻͳͯ;ͳͱͰΓͰͲͪͬͷͳͰ͵ͼ͵Ͷ;ͲͳͬͷͳͿͻͷͪͳΒͷ
ͪ;ͼͶͰͯ;ͷͪΔͰͭͽͰͳ͵ͭͳ͵ͪͯ
ͻͬͼ͵ͭͺͽͰͳΒͪͶͪͳΒͰͯͼͽͻͪͼͽͳ;ͳͲͬͰͽͪͬͪΔ;
ͷͰͯͳΒͳͬͻͶͰͼͽͺͻͰͶͪͲͰͭͻͪͳ;ͺͻͳ
ͼͽͻͪͼͼͽͳ͊ͽͳͷ ;ͬͰͲͳͽͻͰͫͪͫͳͽͳ ͫͪͲͻͳͬΒͰͻ ;ͺͻͪͬͽͪ͵ͪͬ ͼͰͲͪͳͪͶͳͼͽͳ͵ͳͷͰͯͳΒͼ͵ͳ
ͺͻͳͼͽ;ͺ͵ͽͻͬͰͻͲͳͷͽͰͷͪͷͪ;ͬͻͰͷͰͺͶͳͽͳ͵ͭͺͻͰͬͳͻͪΔͪͷͱͰͳͲͪͲͬͪͽͳͰ͵ͽͻͶͳͼͪ
ͰͰͷͳͻͰ͋ͷͰͯͺͻͳͼͳͳͽͰ͵ͪͰ͵ͷͼ͵ͪͼͳͽ;ͪͳΒͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͵Βͪͯͻ;ͽͬͰ
ͰͰͷͳͻͰͳͳΒͳͲͬͰͼͳΒͳͷͅͰͯͳΒͼ͵ͳͳͷͺͰͻͪͽͳͬΒͰͯͪͫ;ͯ;ͽͭͪͼͬͰͼͳͳͯͪͺͻͰͯ;Ͳͷ;ͼͬͰ
ͷͭ;ΕͰͻͪͯΔͰ;ͼͿͰͻͳΔͳͬͭͺͼͶͬͪΔͪ͵ͪ͵ͫͳͼͰͫͰͲͫͰͯͳͻͪͳͪͶͳ;ͭͪͻͪͲ;ͷͰͬͪΔͪ
͵͵ͻͰͽͰ͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ
͈ͰͻͼͺͰ͵ͽͳͬͰͳͺͲͳͳΒͰ ͼ͵ΒͳͼͰͷͱͰ ͺͼͷͪͽͻͪͽͳͺͻͫͶͰͷ Ͱ
ͫΒͰ͵ͽͳͬͭͷͰͯͳΒͼ͵ͭ
ͳͲͬͰͽͪͬͪΔͪ͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪͷͭ;ͫͳͽͳͻͪͲͶͳͳͽͰͳͪͪͶͳͲͪͰͼͽͺ͵ͪͲ;ΒͰͯͻ;ͭͪ
ͳΒͰͻͰͲ;ͶͽͪͽͰ͆ͰͷͱͰͼͰͺͻͰͳͲͳͼͪͼͳͭ;ͻΕ;;ͽͬͻͯͳͽͳͽͰͯͰͳΒͪͷͰͯͳΒͪͯͪͼͪͽͬͻͰ
ͷͪͷͰͻͷͺͼͺͰ;Β;ͷͰΌ;Ͱͽͳ͵ͳ͵ͿͶͳ͵ͽ͊ͯͻ;ͭͰͼͽͻͪͰ
ͺͼͽΒͳͬͰͶͳ͵ͳͫͻΒͺͻͳͷͰͻͪ;
͵Βͳͷͪ ͷͰͯͳΒͳ
ͷͱͯͪ ͪ͵ ͳ ͪͷͰͻ
͵ͻͳͼͽͰΕͳ ͯͬͼͷͳͼͶͰͳ ͪͳ ͳͲͬͰͽͪͬͪΔͪ
ͳͶͳ ͺͪ͵
ͼͶͪΔͪΒ;ΕͳͼͰͪͺͼͽΒͪΔͰͼͰͷͪͽͳ͵ͭ;ͷͪͲͫͭΒͰͲͳ͵ͰͫͪͻͳΒͰͻͰ
͵ͻͳͼͽͰͺͻͳͶͳ͵;ͯͪͺͯ
ͼͽͪ͵;ͻͪͲͬΒͳͺͬͰΕͪΒ;ͳͽͰͲͳͽͰͽ͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ͊ΒͰͯͰͼͽͻͪͰͽͺ͵ͪͲ;ΒͰͰͷΕ
468
̸͆́ͣͅ
̸͇͇̺͇͊͋̽́͆́ͣͫ͠ΒͰ͵ͽͳͬͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ
ͻͰͭ;ͶͪͽͻͳͽͰͶͪͯͪ͵ͽͻͶͳ;ͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒ
ͺͻͰͲͰͽͪͳΒ;ͳͪͳͪ͵ΒͳͼͰͺͶͪͼͳͻͪ
ͺͻ;͵ͪ
ͯ͵ΒͰͼͯͻ;ͭͰͼͽͻͪͰͳͭͶͰͯͯͪͷͰͯͳΒͳͺ͵ͪͲ;Β;Ͱͯͼͽͪͽͪ͵ͺͻͿͰͼͳͪͶͭͺͻͳͼͽ;
ͺͪͳ͵ͪͯͻͬͼ͵ͭͺͽͰͳΒͪͶͪͯͪͲͫͳΓ ͳͪͪͯͰ͵ͬͪͽͪͪͳͽͻͰͽͳͻͪΒ;͵ͿͶͳ͵ͽ;ͼͳͽ;ͪͳ
Β;̓ͪͯͪͷͰͯͳΒͼ͵ͳͲͬͰͽͪͬͪΔͰͺͼͽͪͰͪ;ͽͻͼ͵ͳͺͻͳͳͺͻͪͯͪͳ͵ͪͯͪͳͿͻͷͪͳΒͰͫ;ͯ;;͵
ͬͳͻͰͰ ; ͷͰͯͳΒͼ͵ͳ ͼͪͯͻͱͪΒ ͺͶͪͼͳͻͪ ͺ;ͫͶͳͳ
ͷͱͰ ͼͰ ͭͬͻͳͽͳ ͲͫͳΓΒ ͯͭͬͻͼͽͳ
ͷͰͯͳΒͪͲͪͺͼͽ;ͺ͵ͰͳͺͼͶͰͯͳͰͳͲͬͰͽͪͬͪΔͪ͌ͼͳͽ;ͪͳΒͪͷͪ͵ͪͯͪͳͻͰͭ;ͶͪͽͻͪͽͰͶͪͪ͵ͽͳͬ
;Ͱͼͽͬ;Β;ͳͪͯͰ͵ͬͪͽͻͰͪͭ;Β;ͪͺͶͪͼͷͪͺͻͫͶͰͷͪͽͳͺͼͽͪͬΓͰͰͺͻ;͵Ͱ
ͽͳΒͰͯͬΓ
ͯͪͼͰ ͺͻͰͯ;ͺͻͰͯͳͷͭ;ΕͪͪͷͰͻͪͳͪ͵ͽͳͬͪͳΒͪ͵ͿͶͳ͵ͽͭͱͪͻͳͽ͉ͪͰͪ͵ͳΒͪͻͰͭ;Ͷͪͽͻͭ
ͽͰͶͪͪͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒΒͰͰͼͽͲͪ͵ͪͼͰͶͪ;ͯͼ;ͪͽͰͽ;͵Β;ΒͰͺͶͪͼͳͻͪͪͳͿͻͷͪͳΒͪ
ͳͲͪͲͬͪͶͪ ̀ͫͭ ͽͭͪ ΒͰ ͬͪͱͪ ͳ ͲͯͻͪͬͻͪͲ;ͷͼ͵ͪ ͼͪͬͰͼͼͽ ͼͪͷͭ ͷͰͯͳΒͪ ; ͺͻͳͺͻͰͷͳ ͷͰͯͳΒͼ͵ͭ
ͼͪͯͻͱͪΒͪ
ΒͰͻ͵ͪͼͳΒͰͼͪ͵ͳΒͰͷͭ;ͫͳͽͳͰͯͰͶͽͬͻͰ
͆ͰͽͻͰͫͪͲͪͰͷͪͻͳͽͳͳͼͳͽ;ͪͳΒ;͵ͪͯͪͺͽͺ;ͳͲͼͽͪΒͰͷͰͯͳΒͼ͵ͳͲͬͰͽͪͬͪΔͰͷͰΌ;Ͱͽ
ͳ͵ͳͷͺͳͽͪΔͳͷͪ
͵ΒͰͼͪͷͺͼͰͫͳͷͱͰͳͲͪͲͬͪͽͳ
ͯͼͳͳͳͻͪͽͳ͵ͿͶͳ͵ͽ;ͼͳͽ;ͪͳ
Β;͌ͽͷͼͶ;ͪΒ;ͺͭͻͪΔͰͷͱͰͳͽͰͲͳͬͳͻͪͽͳΒͰͲͳ͵ͪͫͪͻͳΒͰͻͪ
͵ͪͳͼͪͷͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒ
;ͼͷͰͻͰ͵ͪͿͪͬͻͳͲͬͪΔ;ͬͰΕͳͼ͵ͰͰͽͳ͵ͰͲͪΒͰͯͳͰ͠ͰͲͳ͵ͪͫͪͻͳΒͰͻͪΒͰͯͺͼͰͫͰͬͪͱͼ
ͽͳ
ΒͰͻͷͪΔͳͼ͵ͰͲͪΒͰͯͳͰͰͷͪΒ;ͯͬΓͼͻͰͯͼͽͪͬͪͳͯͻ;ͭͳͻͰͼ;ͻͼͪ͵ΒͰͫͳͷͭͶͰͳͼ͵ͻͳͼ
ͽͳͽͳͼͳΓͰͷͯͪͼͰͳΔͳͬͭͶͪͼ ;ΒͰͳͺͻΒͰ͵ͽ;ΒͰ͵ͻͲͷͰͯͳΒͼ͵ͳͼͪͯͻͱͪΒ͊ͯͻ;ͭͰͼͽͻͪͰ
ͳ
ͼͪͷͳ ͷͰͯͳΒͳ ͳͼ; ; ͲͪͬͳͯΒ Ͱ͵ͷͼ͵Β ͼͳͽ;ͪͳΒͳ ͯͪ ͫͳ ͪͭͪͱͬͪͶͳ ͺͻͰͬͯͳͰ ͳ ͽͳͷͰ ;
ͯͻͰΌͰΒͷͰͻͳͯͺͻͳͰͶͳͯͪͳͿͻͷͪͳΒͰ͵ΒͰͯͶͪͲͰͳͲͷͪΔͳͼ͵ͳͲͪΒͰͯͳͪͫ;ͯ;ͯͰͷͰͯͳΒ
ͼ͵ͭͼͪͯͻͱͪΒͪ͋ͪ͵ΌͰ
ͺͻͳͷͰͽΒͰͯͪͼ;ͺͻ;͵ͰͬͰͷͪͰͼͽͺͶͳͽͳ͵ͳͫΒͰͰ
ͽ;ͬͰͶͳ͵Β
ͷͰͻͳͷͱͰͫͳͽͳͳͻͳͽͪͽͲͪͯͻ;ͭͰͷͰΌ;Ͱͽͳ͵ͰͲͪΒͰͯͳͰ̀ͫͭͽͭͪͫͳͷͰͯͳΒͳͽͻͰͫͪͶͯͪͼͬΒ
ͼͪͯͻͱͪΒ͵Ͱͽͻͳ;ͪͺͳͽͪΔͪͼͬͪ͵ͯͰͬͭ ͼ;
ͱͳͬͽͪͳͺͻͫͶͰͷͪͳͪͽͪΒͪͳͳͲͫͰͭ;
ͷͭ;ΕͰͺͶͳͽͳ͵ͪͽͼ͵ͰͲͪͷ͵Ͱ͵ΒͰͼ;ͰͼͽͳͳͳΒͪͶͪ͵ͪͺͳͼͶͪͲͪͷͰΌ;Ͱͽͳ͵Ͱ͵ͿͶͳ͵ͽͰ
̸̸͉͇̺͈͉͇͇̾̽́͊̓́̽́͊̓͌͊́͊͌͐̾͊͑̈́͑ͣ͌͢͠ͅ
͈ͻͰͼͼ;ͪͬͪΔͪͼͺͻͶΕ;ͼͰͺͻͶͭͳͻͪ
ͪͳͲͬͰͽͪͬͪΔͰͽͪ͵ͬͳͷͽͰͷͪͷͪͫͳͬͪͭͻ
;ͽͬͰͶͷtͲͪͬͰͻͰΕ;ͽͪΔͪiͲͶͳͳͷͪͳͯͷͳͪͽͷͪͳͪͶͳͲͷ;͈;ͪͶͪͺͷͳΔͰͯͪ
ͪͳͪͶͳͼͽͳͺͶͪͲͰͯΒͰͯͰtͲͪΔͳͰͼͺͻͰͳΔͰͳͰͬΒͰͪͼͽͬΒͰͺͻͳͻͯͺͯͳΒͰΓͰ
ͪ ͵ͪͽͰͭͻͳΒͰͪͳΒͰ
ͪ ͼͬͪ͵ͪ ͪͳΒͪ ΒͰ ͫͳΓͰͱͪͪ ͼͺͰͳͿͳͳͷ ͵ͪͻͪ͵ͽͰͻͷ ͳ ͲͪͼͰͫͳͷ
ͳͯͰͽͳͽͰͽͷi ͈;ͪͶ
ͼͽͻ
ͅͰͯͳΒͼ͵ͪͳͲͬͰͽͪͬͪΔͪͼͰͼ͵ͻ;ͬͰ͵ͺͲͳͳͳͻͪΒ;ͪ
ͰͺͷͳͻΓͳͬͰͺͶͪͻͳͽͰͽͰtͪͰiͳ tΔͳͬi
ͪ͵ͪͯͪͯΌͰͯͷͭ;ΕͰͭͼ;ΌͰΔͪ
ΒͰͪΒͰΕͰͼ
ͺͻͰͯͲͪ͵ͷͰͽͳ͵Ͱͺͻͳͺͪͯͼͽͳͺͽ;ͱͰͭ͋ͪ͵ͬͪͼͳͽ;ͪͳΒͪͰͼͽͳͲͪͲͳͬͪͯͻ;ͽͬͰͺͻͰΕ;ͽ
͵ͳͬͪΔͰͺͻͶͼͽͳ̀ͫͭͽͭͪͼ;ͳͼͽͳͽ;ͳΒͰ
ͰͬͶͪͯͳͰͻͭͪͳͲͪͳΒͰͳͺ͵ͻͰͽͳ͵ΒͳͼͰͲͪͶͪͱ;
ͲͪͳͽͰͲͳͬͼ;ͪͬͪΔͰͼͺͻͶΕ;
ͳͲͶͱͰͳͷͭͫͻΒͳͷ͵ͻͳͽͳ͵ͪͷͪͳͰͭͪͽͳͬͳͷͺͻ
Ͳͳͬ͵ͪͷͪ;Ͳͺͽ;ͱͫͰͯͪͰͷͪͻͪͬͷͰͻͭͳͻͪͬͺͻͪͬͭͻͰͳͺͻͳͽͰͽͪ͋ͪ͵ͪͬͪͳͺͰͻͰͺ
ͳΒͰ ͵ͿͶͳ͵ͽͳ ͼͳͽ;ͪͳΒͪ ͳ ͷͰͯͳΒͼ͵ͭ ͳͲͬͰͽͪͬͪΔͪ Δͳͷͪ ͺ͵ͻͰΕͰ ;Ͳͯͻͱͪͼͽ Βͪͬͼͽͳ
͌ͺͻͪͬͲͫͭ ͽͭͪ͠;ͼͳΕͳͼͽͳͰͯͪͪͷΒͰͺͽͻͰͫͪͽͰͻͳΒͪͰͽͳ͵ͳͷͼ;͵ͫͳͷͪ
tͽͰͻͳΒͪͯͳͼ͵;ͻ
ͼͪ
͵Ͱͺͽ;ͪͶͳͲͪͳΒͪ ͺͻͰͯͼͽͪͬΓͪΔͪ ͳͯͰͽͳͽͰͽͪ ͳ Ͱͽͳ͵ͳ ͭͻ;ͺͪ ; ͷͰͯͳΒͼ͵ͳͷ ͽͰ͵ͼͽͬͳͷͪ
469
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͽͻͰͫͪͷΒͰͫΒͪΔͰΔͰͬͰͲͰͳͲͷͰΌ;ͯͳͼ͵;ͻͼͪͳͷΕͳ
ͻͪͲ;ͷͰͬͪΔͰͯͼͪͳͲͷͰΌ;͵ͽͰ͵ͼͽͪ
ͳͷͰͯͳΒͼ͵ͭͯͳͼ͵;ͻͼͪ
͵ͪͳͺͽͺ;ͻͪͲ;ͷͰͬͪΔͰͬͰͲͰͳͲͷͰΌ;ͷͪͼͷͰͯͳΒͪͳͯͳͼ͵;ͻͼͪ;͵ͿͶͳ͵
ͽ;
ͪͳͻͪͲ;ͷͰͬͪΔͰͪͳͪ;ͲͪΒͪͷͭ;ͽͳͪΒͪͳͲͷͰΌ;ͷͰͯͳΒͼ͵ͭͯͳͼ͵;ͻͼͪͳ͵ͿͶͳ͵ͽͪi ͠;ͼͳΕ
ͼͽͻ
ͅͰͯͳΒͳ;ͽͷ͵ͽͰ͵ͼͽ;ͷͻͪΒ;ͫͳͽͳͺͻͰͲͳ
ΒͰͻͫͳ;ͼ;ͺͻͽͷ
ͼͬΒͳͷͰͺͻ
ͿͰͼͳͪͶͳͷͳͲͬͰͽͪͬͪΔͰͷ͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪͷͭͶͳͻͰͶͪͽͳͬͳͲͬͪͽͳͺͳͽͪΔͰͰͽͳ
͵ͰͰͽͻͺͰΓͳͬͼͽͳͳͷͪͻͭͳͪͶͳͲͬͪͽͳͷͭ;ΕͪͻͰͰΔͪ
̺ͰͶͳ͵ͳͫͻΒͬͳͼ͵ͳͽͰ͵ͼͽͬͪͽͷͰΒͰͽ;ͻͳͼ;ͬͺͪͻͪ
ͳͶͳͼ͵ͻͪͽ͵ͳͷͳͰͺͽͺ;ͳͷ
ͳͲͬͰͽͪΒͰͷ̽;ͱͳ ͽͰ͵ͼͽͬͳ
͵Ͷ;ͷͰ
͵ͷͰͽͪͻͳͳ;ͬͯͳͳͷͭ;ͼͰͺͻͪΕͳ;ͼͻͺͼ͵ͳͷͽͪͷ
ͺͪͳͷͷͰͯͳΒͳͷͪtͅͰͯͳΒͼ͵ͰͺͻͰͼ;ͯͰi
ͫͰͲͳͼͽͳͽ;ͳͪͶͰͺͯͻ͵Ͱ
ͪͼ;ͽͳͪΒͰͷͪΒͪͬͼͽ
ͺͼͽͪΒ;ͼͪͷͰͺͼͰͫͳͷͰͯͳΒͼ͵ͳͯͭͪΌͪΒ͇ͼͬͰ͵ͪͽͰͭͻͳΒͰͳͶͳͺͻͳͳͺͳͲͪͼͽ;ͺΓͰͳ;tͼͶͫ
ͯͷi ͷͰͯͳΒͼ͵ͷͳͲͬͰͽͪͬͪΔ;ͷͭ;ͼͰ͵ͪͻͪ͵ͽͰͻͳͼͪͽͳ͵ͻͲͰ͵Ͷͳ͵ͷͯͪͶͳͽͰͽͪͻͰͶͪͽͳͬͳͲͪ
ͳΒͪͼͳͶͪͪͯͭͬͻͼͽͳͳ;ͷͪΔͳͬͪΔͰΔͳͬͰ͵ͻͳͬͳͰͺͽͺ;ͯͼͽ;ͺͪΔͰͯ͵ͽͰ͵ͼͽͪ
ͺͻͫͶͰͷͪ ͼͰͶͰ͵ͽͳͬ ͬͻͪΕͪΔͰ ͪ ͺͻͶͼͽ ͳ ͺͻͰͫͪͳͬͪΔͰ ͵ͻͳͬͳͰ ͪ ; ͯͻ;ͭ; ͼͽͻͪ;
ͷͳͳͷͪͶͳͲͪͳΒͪ ͼͺͼͽͬͰͰ ͯͭͬͻͼͽͳ ͪ ͳͼͽͳͪΔͰ ͯͻ;ͭͰ
ͺͻͳ Ͱͷ; ͼͰ ͷͳͳͷͪͶͳͲ;ΒͰ ͼͬͪ͵ͪ
ͳΔͰͳͪͺͳΔͰͷͲͶͳ;
ͺͻΒͰ͵ͳΒͷͪͯͰ;ͷͪͳͲͪͳΒ;ͱͻͽͪͬͪ
͊ ΒͰͯͰ ͼͽͻͪͰ ͼͰ ; ͷͰͯͳΒͼ͵ͷ ͳͲͬͰͽͪͬͪΔ; ͷͱͰ ͺͻͳͷͰͽͳͽͳ ͽͬͻͰͪ ͶͳͫͰͻͪͶͳͲͪͳΒͪ
ͳͿͻͷͳͼͪΔͪ
͵ΒͰ ΒͰͺͯ ͼͽͪͶͳͷͺͻͳͽͳͼ͵ͷ
ͺͻͳͼͷͽͻͷͳ ͺͶͳͽͳ͵ͳͷ ;ͽͳͪΒͰͷ
ͯ͵ΒͰ ͼ
ͯͻ;ͭͰ ͼͽͻͪͰ ͳͭͶͰͯ ͼͳͬͪΔͰ ͷͰͯͳΒͪ ͺͯ ͬͰͶͷ ͺͪͻͽͳΒͼ͵ͭ ͬͳͪͻͼͽͬͪ ͅͳͶͳͬΒͰͬͳΕ
ͺͻͳͷͰΕ;ΒͰ ͯͪ tͺͷͰͻͪΔͰ ͺͻͬͫͳͽͭ ͽͰͻͳΒͼ͵ͭ Ϳ͵;ͼͪ ͼͪ ͷͰͯͳΒͼ͵ͭ ͽͰ͵ͼͽͪ ͪ ͳͼͺͳͽͳͬͪΔͰ
ͷͰͯͳΒͼ͵ͭͯͺͻͳͼͪ;͵ͼͽͻ;͵ͳΒͳͼͬͪ͵ͯͰͬͭͱͳͬͽͪͲͪͳͶΒͰͺͶͳͽͳ͵;ͼͳͭͳͿͳ͵ͪ
ͳΒͰ͵ͪͭͶͪͬͺͯͻ;ΒͰͪͪͶͳͲͰi ͅͳͶͳͬΒͰͬͳΕ
ͼͽͻ
͊ͬͰΒͰͳͽͰͲͳͬͳΒͪͺΒͪͬͪͯͪ
ͷͰͯͳΒͳͲͪͬͳͼͰͯͺͶͳͽͳ͵ͳ;ͽͳͪΒͳͰͶͳͽͪͳͼͯͽͷͰΒͪͬͪͼͿͰͻͪͺͼͽͪΒͰͼͰͲͪͳͪͶͳ
ͼͽͳ͵ͳͼͰͻͬͳͼͬͶͪͯͪΒ;Εͳͼͽͻ;͵ͽ;ͻͪ͌ͺͻͪͬͽ;ͼͰͷͱͰͺͻͪΕͳͰͿͳͶͽͻͳͻͪͳͳͰͼͪ͵ͳ
ͳͼͪͳͷͰͯͳΒͼ͵ͳͭͬͻͷͻͱΔͰ
͵ΒͳͫͰͲͼ͵ͻͳͬͰͳͪͷͰͻͪ ͺͲͳͬͪͪͪͭͻͰͼͳͬ ͺͪͪΔͰͳ
͵ͿͶͳ͵ͽ;ͼͳͽ;ͪͳΒ;ͳͲͷͰΌ;Ͱͽͳ͵ͳͭͻ;ͺͪͪͅͶͳΒͰͫͻΒͳͷͰͯͳΒͼ͵ͳ͵;Εͪ͵ΒͰͼ;ͺͻͿͰ
ͼͳͪͶ
ͻͪͲ;ͷͳͻͪͳͪͶ;ͼͺͰͶͰͯͪͼͰͼ;ͺͻͽͼͽͪͬͰͽͷͳͰͻͽͷͽͪͶͪͼ;͵ͿͶͳ͵ͽͭ
ͷͰͯͳΒͼ͵ͭͺͳͼͪΔͪͳͳͲͻͪͱͰͷͿͪͪͽͳͷͪͳͪͶͳͲͷ;͑ͽͰͽͪ͵Β;ͷͰͯͳΒͳͪͬͪΒͪͳ
ͳͲͪͲͳͬͪΒ;ΒͰͳͭͶͰͯͪͳͳΔͰͳͪ
ΒͰͻΒͰͳͭͶͰͯͺͻͳͷͰͽͪͰͼͺͻͪͳͼͽͻ;ͷͰͽͪͶͳͲͪͳΒͪ
ͷͰͯͳΒͼ͵ͰͼͿͰͻͰͼͳΓͰͷͺͶͳͽͳ͵ͳͳͳͽͰͻͰͼͳͷͪͳͺ;ͶͪͳΒͪ
͵ͪͳͰ͵ͻͳͽͳ͵ͳͺͻͳͼͽ;ͺ
Ͱ͵ͽͻͶͳͼͪΒ Ͱ͵ͼͺͪͲͳΒͳ ͻͪͽͳ͵ͭ ͪͳͪͶͳͲͷͪ ̀ͫͭ ͽͭͪ ΒͰ ͳͯͰͶͭͳΒͪ
ͯͷͳͪͽ
Ͳͪͼͽ;ͺΓͰͪͳͼͬͰͱͰͪͰͽͪͳͪͶͳͲͷͷ
ͳͽͰ͵ͪ͵ͷͰͯͳΒͼ͵ͳͺͻͰͯͼͽͪͬΓͰͪ͵ͪͯͻ;ͽͬͰͪ
ͻͰͪͶͼͽ͊ͪͷͳͷͰͯͳΒͳ
͵ΒͳͪͬͪΒͪͳͺ͵;ͪͬͪΒ;ͯͪͼͶͳ͵ͪΒ;ͯͻ;ͽͬͰ;ͼͽͬͪͻͼͽ
ͺͼ;ͼ
ͽͪΒ;ͺͻͰͯͼͺͼͽͬͰͳͷͪͼͶͰΌͰͷͺͻͶͼͽͳ
ͺͽͰͻͰΕͰͳͰͽͻͪͼͺͪͻͰͽΕ;ͿͳͪͼͳͻͪΔͪͳ
Ͱͯͼͽͪͽ͵ͷͲͪ͵ͼ͵ͳͻͰͭ;Ͷͪͽͳͬͪ͵ΒͰͫͳͷͰͯͳΒͼ͵;ͼͿͰͻ;ͺͻͰͳͲͯͰͿͳͳͼͪͶͰ
̺ͰͶͳ͵ͪΒͰ;ͶͭͪͬͳͪͻͪͳΒͰͲͳ͵ͪ͵ΒͳͷͼͰͼͶ;ͱͰ
ͪ͵Βͳͯͯͪͪͼͳͼ;ͯͰͺͻͿͰͼͳͪͶͭ
ͺͻͺͳͽͳͬͪΔͪ̓Ͷͳ͵ ΒͰͫͪͽͪ͵ͬͪͺͳͼͪͪͻͰ;ͽͳͪͶͪͯͪͼͰΒͰͯͪͱͳͬͽ;ͭͪͼͳ ͊͵ͻ ͼͬͪ͵ͳ
ͼͶͳͪͯͭͪΌͪΒͺͼͷͪͽͻͪͼͰͳͲͺͰͻͼͺͰ͵ͽͳͬͰͼͶ;ͪΒͭͳͶͳͼͺͻͪͯͳͭͳͳͯͰͽͪͳͪ͵ΒͰ;ͺͲͪ
ͯͳͳΒͪͼͯͪͼͰͻͪͯͳͳͼ͵ͼ͵ͷͪͳͪͶͳͲͷ;
ͼͽͬͪͻͪΔ;ͷͳͽͪͬΌͰ;Ͳͺͯͻ͵;͵Ϳͻͷͳͼ
ͽͳ͵ͭ Ͱ;ͿͰͷͳͲͷͪ
ͳͶͳ ΒͰ ͺͪ͵ ; ͺͳͽͪΔ; ͰͺͲͪͬͪΔͰ ͺͻͿͰͼͳͪͶͭ ͵ͯͰ͵ͼͪ ͬͳͪͻͼͽͬͪ
470
̸͆́ͣͅ
̸͇͇̺͇͊͋̽́͆́ͣͫ͠ΒͰ͵ͽͳͬͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ
͊ͰͲͪͳͪͶͳͼͽͳ͵ͳͺͻͳͼͽ;ͺͳͲͬͰͽͪͬͪΔ;ͪ͵ͽͳͬͳͻͪ ͺͻͳͼͽͻͪͼͼͽͬͰΕͰͭͫͻΒͪͻͰͳͺͳΒͰͪͽͪ
ͪ
ͺͪͬΓͪΔͰ ͬͰΕ ͳͽͪͳ ͼͰͪͻͳΒͪ ͳ ͬͳΌͰͳ ͼͰͭͻͪͿͳΒͪ
ͳͼͳͼͽͳͻͪΔͰ ͪ ͼͽͰͻͰͽͳͺ; ͳ
ͫͪͪͶͼͽͳ
ͪͿͳͻͷͪͳΒͪͪͿͰͻͪͳΔͳͬͪͰ͵ͼͺͶͪͽͪͳΒͪΒͰͼ;ͰͽͻͪͶͰ͵ͪͽͰͭͻͳΒͰͼͬͪ͵ͳͯͪΔͰͭ
tͺͻͿͰͼͳͪͶͭiͬͳͪͻͼͽͬͪ
̸̸̓̀̓͌͐̓͌͡
ͅͰͯͳΒͼ͵ͳͲͬͰͽͪͬͪΔͰ͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪͪͺͻͼͽͻ;̓ͼͬͪͳͅͰͽͳΒͰͭͻͪ
ͳͰΒͰͪͳͪͶͳͼͽͳ͵ͷͳͯͰͶͭͳΒͷ
ͺͼͰͫ;ͼͳͽ;ͪͳΒͳ͵ͪͯͪͼͰͺͻͳͺͻͰͷͪΒ;ͳͪΒͪͬΓ;Β;
ͼ;ΌͰΔͪͲͪͻͪͽͰͲͶͳͰͪͬͷͺͯͻ;Β;͋ͪͯͪͪͺͻͬͰͻ;ͯͶͪͲͳͬͳͪͻͼ͵ͪͫΒͰ͵ͽͳͬͼͽͳ
ͪ͵ͽ;ͪͶͳͲͪͳΒͪͺͻͫͶͰͷͪ
͵ͪͳͯͼͺͻͰͷͪͲͶͳ;
ͺͽͰͳΒͪͶͳͷͺͳͳͳͷͪ
ͪͺͼͰͫ;
Ͳͪͬͳͼͼͽͳ ͯ Ͱͽͳ͵Ͱ ͺͻͳͺͪͯͼͽͳ ͅͰͯͳΒͳ ͺ Ͱ͵ͷ Ͱͺͳͼͪͷ ͺͻͪͬͳͶ; ͫͳͻͪΒ; ͺͲͳͳΒ;
ͺͽ;ͱͰͳ
ͺͽͬͻΌ;Β;Εͳͺͻͳͼͽ;ͺͯͫͻͪͰͳ ;͵ͪͲ;Β;ΕͳͯͳͻͰ͵ͽͪͰͬͳͼͽ ͺͻͰͰͭͽ ΒͰ
ͺͻͰͯͷͰͽͳͯͪ ͺͻͰͯͼ;ͯͳΒͰͳͺͻͰͼͳͼͽͳͽ;ͳͪͶͲͪͺͰ͠ ;ͼͪͷͷͬͳͪͻͼ͵ͷ
ͪͼͶͬ;ͳͶͳͯ;ͽͪͷͺͪͭͷͰͯͳΒͪͺͽͰͳͻͪͼͰͽͷͰͯͳΒͼ͵ͰͪͪͶͳͲͰͳͺͻͳͼͽͻͪͼͼͽͳ
ͽͰͯͪΓͰ
ͽͰ͵ͼͽͳΒͰͳͺͽͻͰͫͳͽͪͽͳ͌ͱͰΌͳͲͪͬͰΕͳͷͽͳͻͪͱͰͷ
ͭͶͰͯͪΕ;ͳͼͶ;ͪΕ;
ͷͰͯͳΒͳͼͰ
ͰͶͳͫͰͯͪͼͬΒͪͳͲͬͰͽͪͬͪΔͪ͵ͳͺͳͻͪΒ; ͼͯͻͰΌͰͳͷͳͬͷͺͪͽͰͽͳ͵Ͱ͵ͪ͵ ͫͳͼͰͳͲͪͲͬͪ
ͰͿͰ͵ͪͽͰͷͺͪͽͳΒͰͳͽͳͷͰΒͰͼ;ΌͰͳͺͽ;ͱͰͳͺͻͭͶͪͼͳͶͳͰͯ;ͱͳͷͅͰͯͳΒͳͽͪͯͪͲͪͫͻͪͬ
ΓͪΒ; ͪ ͵ͻͳͽͳ͵ͳ ͳ ͪͪͶͳͽͳ͵ͳ ͺͻͳͼͽ;ͺ
ͺͻͬͰͻ; ͳͲ ͬͳͰ ͳͲͬͻͪ ͳ ͫΒͰ͵ͽͳͬ ͺͻͰͰΔͰ
ͳΔͰͳͪ
ͬͰΕͳͯ;͵ͻͪ͵ͯͪΓͰ͵ͪͳͯͶͪͽͻͳΒͳ
ͯͼͳͯͶͺ͵Ͷͼͽͬ;
͵ΒͰͯͪΓͰͺͼͽͪΒͰͶͳ
ͳͳͳͯͳͬͳͯ;ͪͶͳͰͻͳͲͪͷͼͪͺͻͰͺͳͼͪͳͷͲͪͼͶ;ͭͪͷͪ͵ΒͰͼ;ͼͪͷͷͰͯͳΒͼ͵ͳͳͲ;ͷ
́ͿͻͷͪͳΒͰͼ;ͺͻͰͽͰͱͪͭͰͳΒͼ͵Ͱ
͵ͻͪͽ͵ͰͳͼͪͱͰͽͰ
ͪ ͺͻͪͬͳ͵ͽͰ͵ͼͽͳͺͳͼͼͰͪͲͪ
ͫͳͶͪͲͪͪͳͳͲͼͽͪͬΓͪΒ;ͳͶͳͰͿͰͷͰͻͺͯͬͶͪͰ͆ͬͳͪͻͳͼͰͻͰͽ͵ͽͻ;ͯͰͯͪͼͰͫͪͬͰͺͻͪͬͳͷ
ͬͳͪͻͼ͵ͳͷͺͼͶͷ
ͪͺͼͰͫͳͼͽͻͪͱͳͬͪ͵ͳͷͬͳͪͻͼͽͬͷ
ͽͰͼͰ͵ͿͶͳ͵ͽͰͷͰΌ;Ͱͽͳ͵Ͱ
ͼͳͽ;ͪͳΒͰͼ͵ͻͳͰͳͼͽͻͪͱ;Β;ͳͰͷͪͽͬͻͰͰ ͳͯͳͻͰ͵ͽͰͱͰΓͰͯͪͼͰΒͪͬͼͽͳͺͻͰͲͰͽ;ΒͰͳ
ͷͭ;Εͳ ͵ͻͳͬͪ
ͳͶͳ ͫͪͻͰͷ ͰͳΒͪ ͯͭͬͻͼͽ ̸͵ͽ;ͰͶͪ ΒͰ ͺͶͳͽͳ͵ͪ ͺͽͪͺͪͶͳͪ
͵Β; ͳ
ͷͰͯͳΒͳͺͻͰͰͼͽ͵ͻͳͼͽͰ
tͺͻͰͺͳͼ;Β;ΕͳiΒͰͯͺͶͳͽͳͪͻͪ
ͯͪͺͻͶͼͽͽͻͰͫͪͼͽͪͬͳͽͳͳ͵ͻͰ
;ͽͳͼͰ ͫ;ͯ;Εͼͽͳ͆ͪͽͪΒͪͳͺͶͳͽͳͪͻͳ ͺͼͽͪΒ;Ͱͪ͵ͽ;ͰͶͪ ͽͰͷͪͷͰͯͳΒͼ͵ͳ͵Ͷ;ͷͳͳ
;ͬͯͳ͵ͪ
ͽͳͽͰΕͳͼͰͫͰͳͯͻ;ͭͰͯͷͭ;ΕͳͺͻͲͳͬ͵ͳΒͪͬͼͽͳ
͈ͻͰͼͼ;ͪͬͪΔͪͼͺͻͶΕ;ΒͰͼͽͰͯ;ͭͽͻͪΒͪͯͻ;ͽͬͰͳͺͻͰͼ;͵ΒͰͷ
ͼͳͷΒͪͬͼͽͳ
ͷͻͪΒ;;Ͱͼͽͬͬͪͽͳͳͯͻ;ͭͰͻͰͶͰͬͪͽͰͯͻͱͪͬͰͳͰͬͶͪͯͳͰͳͼͽͳͽ;ͳΒͰͳͳͼͽͪͰ͇ͼͬͳ
ͪͳͯͪͼͰͺͽͳͼͰͳͺͽͺ;ͺͻΒͰ͵ͽ;ΒͰͪͰ͵Ͱͯͻ;ͭͰͯͭͪΌͪΒͰΒͰͼͽͰͯͻ;ͽͬͰͺͻͳͪΔͰ
ͪ Ͳͪ ͽ ΒͰ Ͱͺͯ ͪ͵ͽͳͬ ;ͰͼͽͬͬͪΔͰ Βͪͬͼͽͳ ; ͺͰͻͰͺͳΒͳ ͷͰͯͳΒͼ͵ͭ ͼͪͯͻͱͪΒͪ ͌ͺͻͪͬ
ͽͪ͵ͬͺͻͳͪΔͰͺͻͰͯͼͽͪͬΓͪͽͳͳͰͺͻͳͷͰͽͼͶͪͭͪΔͰͼͺͼͽΒͪΔͰͷͷͰΌ;Ͱͽͳ͵ͭ͵ͿͶͳ͵ͽͪ
͌ͽͷ͵ͽͰ͵ͼͽ;̸Ͷ͵ͪͶͪΒͺͯͬͶͪͳͯͪͯͰͶͬͳtͷͪͼ-ͷͰͯͳΒͪ
ͳͲͭͶͰͯͪΒ;͵ͪͯͪͼ;Ͳͪͪͻͪͳ;ͯͼͳ
ͷͪ ͲͪͪΒͳ ;ͲͪΒͪͷͳ ͺͬͶͪͼͽͳͪ
ͫͳͶͯͪ ͳͲͭͶͰͯͪͯͪ ΒͰ ͼͬͪ ̺͋ ͯͫͳͽͳͰ ͼͪͷ ͷͪͼͬͪ
ͷͭ;Ε ͼͬͰͽͼ͵ͳ ͺ;ͫͶͳͳͽͰͽ ͬͰΕ
ͽͪ͵ΌͰ
ͳ ͪ;ͻ; ͶͰͭͳͽͳͷͼͽͳ ͵Β; Ͳͫͭ ͽͪ͵ͬͰ ͷͰͯͳΒͼ͵Ͱ ͺͪͱΔͰ
ͯͫͳΒͪΒ;;ͳͷͪΔͳͬͳͼͳͷͺͪͽͳͲͰͻͪͳͺͻͳͺͪͯͳ͵ͪi ̸Ͷ͵ͪͶͪΒ
ͼͽͻ
͈ͻͳͽͷͼͰͰ
ͫͳͻͪΒ;ͼͻͰͯͼͽͬͪͳͪͳͳͷͰͯͳΒͼ͵Ͱͷͪͳͺ;ͶͪͳΒͰ
ͺͰͬͯͶͪͱͳ
ͺͻͳ͵ͻͳͬͪΔͪ
ͯͰͲͳͿͻͷͪͳΒͪ
471
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͰ͵ ͳͼ͵ͻͳͬΓͰͰͼͶͳ͵Ͱ
͵ͬͪͲͳͳͯͰͶ͵ͭͺͻͳͼͽ;ͺͪ
ͯͺͶͳͽͳ͵ͭ;ͽͳͪΒͪͪͼͪͯͻͱͪΒ͵ΒͳͼͰ
ͷͰͯͳΒͼ͵ͳͺͻͰͲͰͽ;ΒͰͻͰͳͺͳΒͰͽͳͷͪ
ͼͬͰͼͳΓͰͷͯͪͼͰͽͪͽͰͷͪͽͺͻͰͲͪͫͻͪͬͳͳͶͳͲͪͰͷͪͻͳ
ͺΒͪͬͷͰ͵ͭͯͻ;ͭͭtͭͻ;ΕͰͭiͺͻͫͶͰͷͪ͌͵Ͷͳ͵ͼͰ;ͽͪ͵ͬͷ͵ͽͰ͵ͼͽ;ͷͰͯͳΒ;Γ;Γ͵ͪ;ͺͻͳ
ͽͪΒͰͳ͵ͼͰͲ;ͼͪͳͪͶͳͲͷ;͵ͪͪΒͬͳΒͳͳͼ͵ͼ͵Βͯͻ;ͽͬͰΒͬͻͰͯͼͽͳ
ͺͼͽͪΒͰͭͶͪ
ͬͳͼͳͶͪͳͺͻͰ;ͲͳͷͪͯͭͬͻͼͽͲͪͼͬͪ͵;ͳͲͭͬͻͰ;ͻͰͳͷͳͼͪ͵ΒͪͯͺͻͳͼͳͻͪͲͬΒ;
ͷͰΌ;Ͱͽͳ͵ͭ͵ͿͶͳ͵ͽͪ
ͅͻͪͷ ͺͻͳͬͪͽͳͽͳ ͳΔͰͳ;ͯͪͷͰͯͳΒͳ͵ͻͰͳͻͪΒ;ͯͭͪΌͪΒͰ
ͺͻͳͰͷ;ͼͰ Βͪͼ ͻͪͲͶͳ͵;Β;
t;ͯͪͻͰiͽͰͷͰ ͽͫͳͽͻͰͫͪͶͯͪͺͻͰͯͼͽͪͬΓͪͼͪͷͯͭͪΌͪΒ
ͳͰͼͰͲͪͳͪͶͳͼͽͳ͵Ͱ Ͱͺͼͽ
ΒͪΔͰͫΒͰ͵ͽͳͬͰͳͿͻͷͪͳΒͰ
ͪͶͳ;ͲͬͰͶͳ͵ͳͳͽͰͻͰͼͲͪͫΒͪͬΓͳͬͪΔͰͷ
͋ͰͷͰ͵ΒͳͷͪͼͰΕ;ͽͳ
ΒͰͼ; ;ͺͻͪͬ Ͱ͵ΒͳͷͪͼͰͳͲͬͰͽͪͬͪͷͳͳͷͪͶͳͶͳ;ͺͽͰͳͼ;Ͳͪͼͽ;ͺΓͰͰ ;ͷͰͯͳΒͼ͵ͷ
ͼͪͯͻͱͪΒ; ͈ ͺͻͪͬͳͶ; ͼͰ ͯͪ ͳͲͫͰͭͪͬͪ ͽͰͷͪͽͼ͵ͪ ͳ ͼͽͻ;ͪ ͪͪͶͳͲͪ ͺͻͫͶͰͷͪ
ͪ;Ͷͳͻͪͪ ΒͰ
ͷͭ;ΕͼͽͯͰͫͪͽͰΒͪͬͰͻͪͼͺͻͪͬͰ
;͵Γ;ͳͬͪΔͰͼͪͭͬͻͳ͵ͪͳͲͼͽͻ;ͰΒͪͬͼͽͳ
ͽͰΒͰͺͽͰͳ
ΒͪͶ ͬͳ ͯͰͽͪΓͪ ͼͬͰͯͰ ͪ ͷͳͳͷ;ͷ ͊ͰͶͰ͵ͳΒͪ ͯͭͪΌͪΒͪ
͵ͻͰͳͻͪΔͰ ͼͪͯͻͱͪΒͪ
ͺͲͳͳΒͪ ͵Β;
ͷͰͯͳΒͳͲͪ;ͲͳͷͪΒ;ͺͻͳͶͳ͵ͷͯͪͫͳͻͪ
ͪͪͶͳͲͰͳͺͻͰͲͰͽͪͳΒͰͼͪͯͻͱͪΒͪ
;Ͳ;ͽͳͪΒͯͷͳͪͽͰͳ
ͺͶͳͽͳ͵ͰͳͯͰͶͭͳΒͰͬͶͪͯͪΒ;ΕͰͳͰ͵ͷͼ͵ͰͰͶͳͽͰ
ͼ;ͺͶͳͽͪΔͰͷͳͼͽͻͪͳͳͽͰͻͰͼͪ
;͵ͪͲ;Β;
ͪ͵ͷͺͶͰ͵ͼͼͽͺͻͰͲͰͽͪͳΒͰͳͶͰtͰ;ͺͪͯΓͳͬͭiͯͭͪΌͪΒͪ
͵ΒͳͯͰͶͬͪΔͰͷͬͳͿͪ͵ͽͻͪͫͻͲ
ͺͻͰͶͪͲͳ;ͷͰΌ;Ͱͽͳ͵ͳ͵ͿͶͳ͵ͽ͇ͫͶͳ͵ͬͪΔͰͼͽͬͪͻͼͽͳͪ͵ΒͰͷͰͯͳΒͳ;ͽͳ;͵ͻͲͺͻͰͲͰ
ͽͪͳΒ;ͷͰͯͳΒͼ͵ͭͼͪͯͻͱͪΒͪͷͭΒͰ͵ͷͺͶͰ͵ͼͳΒͰͳͲͪͽͰͬͳΒͰͰͭͺͻͳ͵ͻͳͬͪΔͰͳͲͪͰͽͻͪͼͺͪ
ͻͰͽͰͿͶͼ͵;ͶͰtͫΒͰ͵ͽͳͬͭͳͲͬͰͽͪͬͪΔͪi
ͳͲͪ͵ΒͰͼͰͷͭͳͷͰͯͳΒͳ͵ͻͳΒ;
ͺͪͳͯͪ͵ͪͯͪͼ;
ͳͭͶͰͯͺͻͳͼͽͻͪͼͳ
̸̸͉͉̈́́͋̾͋͌
472
̸͆́ͣͅ
̸͇͇̺͇͊͋̽́͆́ͣͫ͠ΒͰ͵ͽͳͬͼͽͷͰͯͳΒͼ͵ͭͳͲͬͰͽͪͬͪΔͪ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ
Sarcinelli, U. (2011). ͈ͪͻͽͳΒͰͳͺͻͰͰΔͰͺͶͳͽͳ͵ͳͳͯͰΒͪͯͺͪͻͽͳΒͼ͵ͰͯͷͰͯͳΒͼ͵ͰͯͰͷ͵ͻͪͽͳΒͰ
;
";FSGBT
͉ͪͯͅΒ͵ͬͳΕ ͺͻͳͻͳ;ͻ
ͅͰͪΘͷͰͽͺͶͳͽͳ͵Ͱ͵ͷ;ͳ͵ͪͳΒͰͼͬͰͳ͵Ͱͺͽͳ ͼͽͻ
160–
̹Ͱͭͻ͍ͪͯͯͪͳΒͪt̓ͻ̸ͪͯͯͰͪ;Ͱͻi
ͅͰͯͳΒͼ͵ͳ ͺͻͭͻͪͷ ͠;ͭͳͼͽͪ̾ͬͻͺͪ
͊ͽΒͪͯͳͬͳΕ
ͅ
͆ͪͷ͐ͷͼ͵ͳͳͼͪͬͻͰͷͰͯͻ;ͽ̹ͬͰͭͻͪͯ́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱͼͽ;
ͯͳΒͰ
ſBMPWJǀ
D. i +FWUPWJǀ
Z. (2011). Kriza demokracije u globalnom medijapolisu. 'JMP[PGTLBJTUSBßJWBOKB,vol. 30,
no. –
͍ͯͲͪ;ͷͪͳͽͪͻͺͻͪͬ
̓ͼͬͼ͵ͪ͵ΔͳͭͪͺͪͷΕͰΔͪ–̹Ͱͭͻͪͯ
.*)"+-01."/*ſ
.*»".450+"%*/07*Ƃ
SUMMARY
This paper analyzes the media approaches to conflicts and crisis areas. It is the fact that one-sided re-
porting, without analytic approach and with unverified information and suggestive sensationalism, can have
a harmful effect. Therefore, it is important that media reporting must be objective and especially cautious in
situations when they report in conflict areas. This assumes an obligation that media must have wider role
than the one that is an integral part of their everyday engagement. This also assumes the existence of proac-
tive media which unequivocally insists on the providing of clear, unbiased and current information about
causes and consequences of conflicts on which they report. At the same time, with the professional media
PCKFDUJGJDBUJPO
JUJTOFDFTTBSZUPiSFDPODJMFuUIFWBSJPVTBDUPSTJODPOGMJDUTXJUIUIFPGGFS of possible platform
on which they can build conciliatory tones and on which they can define potential solutions. If media are
unable to fulfil the basic role of their existence, and if they accelerate conflicts using excessive linguistic forms,
they will greatly encourage confrontations and conflict situations, and at the same time they will cause irre-
versible damage to the communities in conflicts. Media often intentionally or unintentionally intensified
conflicts with their nonanalytic approach to objective reporting, or with using politically incorrect terminol-
ogy and underestimation of the situation in the name of sensationalistic reporting. In this way media encour-
age inadequate reporting not taking into account the fact that it is necessary to fulfil norms of sensitivity to
DPOGMJDUT
BOEBMTPOPUUBLJOHJOUPBDDPVOUDIBSBDUFSJTUJDTPGUIBUQBSUJDVMBSTJUVBUJPOi*OFYQFSJFODFEuBOE
irresponsible media very often cross that line which leads to the escalation of conflicts and which makes
search for peacefully solutions impossible.
,&:803%4 media, conflicts, reporting, media objectification.
473
-673/.674(497.7)
ZORAN D. MATEVSKI1
Ss. Cyril and Methodius University in Skopje
Faculty of Philosophy, Department of Sociology, Skoplje, Republic of Macedonia
%64),"/."5&74,"2
6OJWFSTJUZi&VSP-#BMLBOuJO4LPQKF
Faculty for the Study of South East Europe, Republic of Macedonia
3&-*(*064$0/'-*$54"/%%*"-0(6&*/5)&
R&16#-*$0'."$&%0/*"1"45$)"--&/(&4
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40$*&5:
A#453"$5 Sociologically interpreted, tolerance is patience, accepting the other people’s beliefs, allow-
ing the validity of principles which do not belong to oneself, and yet they have to be recognized in the spirit of
civil rights and freedoms. Tolerance is an accepted deviation from one’s own beliefs. Interreligious tolerance
may be the most difficult task especially of the present. To accept something we are unfamiliar with, some-
thing which deviates from our tradition, customs and habits, is indeed a challenge. Of course, if it does not
develop into religious fanaticism and extremism. Certain organizations or groups which are directed against
the peace process in R. Macedonia and other regions in the world, continue to use terrorist tactics and meth-
ods in an attempt to destabilize the delicate balance of peace. Religion is able to mobilize social groups that
strive for power and influence in the globalized society where they feel marginalized or consider the global-
ized society as some kind of threat. This is the reason why identity crisis makes religious fundamentalism the
most prevalent and most controversial ideology of modern time. Interestingly, despite the fact that Christian-
ity and Islam are essentially similar to one another, being derived from a common ancient basis in Judaism
and all preaching peace as an ideal, R. Macedonia and the Balkans have always been considered among the
most conflicting regions in Europe. These religions are also very collectivistic. Connections with them easily
become a sign of political or national loyalty.
,&:803%4 religious conflicts, religious tolerance, Christianity, Islam.
*/530%6$5*0/
One of the LFZRVFTUJPOTBTLFEJONPEFSOTPDJPMPHZPGSFMJHJPOJTXIBUJTUIFDSVDJBMSPMFPGSFMi-
gion when conflicts between civilizations, ethnic groups, classes, genders, sects or peer groups wash up
1
zmatevski@fzf.ukim.edu.mk
2
dmatevska@hotmail.com
474
MATEVSKI, MATEVSK̸Religious conflicts and dialogue in R. MBDFEPOJBQBTU challenges...
POUIFTVSGBDFPGUIFTPDJFUBMTQIFSF )PXEPJOEJWJEVBMTPSSFMJHJPVTHSPVQTJHOJUFUIFTF DPOGMJDUT
)PXBOEIPXNVDIEPUIFZDPOUSJCVUFUPUIFDSFBUJPOPGDPOEJUJPOTXIFSFDPPQFSBUJPOCFUXFFOPp-
QPTJOHJOEJWJEVBMTBOETPDJFUBMHSPVQTJTQPTTJCMF
Peter Beyer (2007) believes that globalization will not lead to the downfall of religion, but it will
limit its influence. According to him, religion isn’t an integral part of the possible subsystems such as
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in a system of communication between believers and can influence world events to a certain extent, but
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role in the modern world. Although he does not use the term globalization, he discusses the same
problem as theorists of globalizations do. For example, he claims that the world is becoming smaller.
5IFJOUFSBDUJPOCFUXFFOQFPQMFTBOEMBSHFXPSMEDJWJMJ[BUJPOJTCFDPNJOHTUSPOHFS)FCFMJFWFT
KVTUBT
other theorists of globalization that the increased intensity of contacts between different groups can
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value systems in different civilizations are in irreconcilable opposition "DDPSEJOH UP )VOUJOHUPOT
theory, groups are civilizations, not national states and religions. On the other hand, a close relation-
ship between religion and civilization exists.
*OUIBUTFOTF
JGXFXBOUUPBDUVBMJ[F)VOUJOHUPO
XFDBOIJHIMJHIUUIFGBDUthat close proximity in-
creases the possibility of conflict. That is why conflicts often arise at the borders between civilizations,
for example, the conflicts that arose in territories of the second Yugoslavia where Orthodox Christiani-
ty, Catholicism and Islam meet. On the other hand, the Middle East is where conflicts between Islam,
Judaism and Western Christianity arise.
40$*&5"-$)"3"$5&3*45*$40'3."$&%0/*""/%5)&#"-,"/4
To better understand this, it is important to understand the cultural characteristics of R. Macedonia
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is still burdened by an authoritarian political culture. This leaves its mark on all political and religious
events and relationships. This could be because of the strong and lasting dominance of foreign powers
and empires (such as the Ottoman and Austro-)VOHBSJBOFNQJSFT
"GUFSUIFGBMMPGDPNNVOJTN
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people started living in a space where authoritarian and democratic political culture clashed. According
UP.JSLP#MBHPKFWJǀ
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parallel existence of elements from authoritarian and democratic political culture is exceptionally im-
portant for the genesis of these conflicts. The republics of former Yugoslavia are heterogenous in an
ethnic, religious and cultural sense. The religious element of this heterogeneity, which is deeply rooted
and has a tradition, should not be underestimated. Namely, the idea to rely on the elements of authori-
tarian action is intrinsic in the tradition of all three religions present in the region.
The Balkan region has always been among the regions with the most conflicts in the world. This re-
sults from the essence of religion, especially the large monotheistic religions originating from the Abra-
hamic tradition, which are intolerant. They have strong unchanging views on the world, a strict code of
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ethics and draw a clear line between believers and nonbelievers. Their dogmas are given by God and are
eternally true. They cannot be subject to negotiation, compromise or change. When such groups meet, it
is inevitable that they will declare each other as unbelievers, heretics and apostates. They are unable to
acknowledge theJSTIBSFJOVOEFSTUBOEJOHUIFUSVUI8IZ #FDBVTFJGUIFZEPTVDIBUIJOH
UIFZXJMM
throw doubt on their dogmas. These conflicts must end in alienation and conflict. These religions are
also inherently collectivist. They claim that their believers create a special morally superior community.
Links with them easily become a sign of ethnic and political loyalty. The greatest danger lies in the link
between nation and religion. Especially, if Abrahamic religions become factors in politics, because with
their uncompromising attitude, they lead to a constant conflict with religious others.
3&-*(*0644*56"5*0/*/3."$&%0/*"
After the initial euphoria from gaining independence and the first years of the development of
democracy, the young Macedonian state quickly fell into economic, political and ethic crises. This was
followed by theft of societal capital in the so called ‘transitional period’ that lasts to this day. This period
was characterized by political crises caused by the large influx of nationalistic feelings and the rise of
ethnocentrism in some ethnic groups in R. Macedonia. The conflict of 2001 was a result of this. The
abovementioned crises caused a feeling of uncertainty and fear in Macedonian citizens. The crisis af-
fecting the basis of society and the entire societal pyramid, badly affected the spiritual peace of the indi-
vidual who turned back to his own religion and its forgotten values. Societal changes, especially the
larger ones (such as dynamic societal turmoil), affected the nature and the consequences of the link
between society and religion in R. Macedonia. This is why it is important to determine how large socie-
tal changes in Macedonia, as a post socialist country, affect religion, religiosity and the church, and
what the consequences of the impact of the religious complex on societal changes are (global as well as
microsocial).
/PXXFBTLUIFDSVDJBMRVFTUJPOEJESFMJHJPVTDIBOHFTUIBUBQQFBSFEPOUIFTDFOFBUUIFFOEPG
the 1980s and 1990s, lead to religious restoration and the return of the holy and sacral as a dominant
QSPDFTT *GXFXBOUUPNBLFBTNBMMIJTUPSJDBMSFUSPTQFDUJWF
UIFOXFDBOBTDFSUBJOUIBU.BDFEPOJBOT
have accepted Orthodox Christianity early in their history, wherein Orthodox Christianity is closely
linked with Macedonian people. Religion maintains the spirit of national identification and im-
portance, playing the most important role in cohesion and integration, especially during the reign of
the Ottoman Empire.
Orthodox Christianity is often (in the context of the ‘protestant thesis’ of Max Webber) connected
to the fact that eastern Orthodox countries are always lagging politically and economically behind
western Protestant countries. Also, Macedonia under Tito’s Yugoslavia embarked on a socialist project
that didn’t leave much room for public expression of religiosity and the free practice of religion, and the
church that the state legally separates from itself, is in fact positioned on ‘that’ side of official society.
The socialist state first nationalized church property which greatly reduced the economic power of the
476
MATEVSKI, MATEVSK̸Religious conflicts and dialogue in R. MBDFEPOJBQBTU challenges...
Macedonian Orthodox Church and then undertook a string of activities that lead to its minimization
and marginalization.
)PXFWFS
XFNVTUFNQIBTJ[FUIFGBDUUIBUUIFA:VHPTMBWJBODBTFJTDPNQMFUFMZEJGGFrent from oth-
er countries with real socialism and communism (The Soviet Union, Romania, Albania, Bulgaria etc.).
Some facts need to me emphasized in addition to this. During WWII the first resistance fighting or-
ganizations had priests among their ranks. Also, during this period, called the dark communist period
by the church, the Archbishopric of Ohrid was renewed as an independent Macedonian church. In
1967, the independence of the Macedonian Orthodox Church was pronounced as a successor of the
Ohrid Archbishopric. In this period of the Socialist Republic of Macedonia under SFRY not only are
churches not closed, destroyed or used for other uses, but substantial resources for the renewal and
improvement of the churches are given. This originates from the fact that the state started considering
the church as a cultural heritage, which is important for the preservation of the traditional values of the
Macedonian people.
The process of atheization is a feature of socialist times. This leads to the decrease of the declared
and true believers. Processes, which eroded religious practice, desolated the dogmatic contents of faith
and decreased the influence of religion and religiosity in peoples’ everyday lives, took place at the same
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certain parts of the population practiced religious rituals that were
connected to Macedonian cultural tradition and customs. This supports the fact that religiosity was a
feature of certain marginalized groups (agriculture workers and blue-collar workers).
After the downfall of socialism and the independence of R. Macedonia in 1991, religiosity and the
entire church complex gained importance. Some authors call this process the revitalization of religion,
while others call it a return to the sacral or the deep crisis of secularization or the desecularization of
Macedonian society. At the beginning, this process revitalized religion and religiosity, as a political and
nationalistic phenomenon not in the frame of the universal, but in the frame of the local and the eth-
nocentric. Robert Merton (1968) believes that religion linked with the local has a manifested and latent
function. The manifested function is present in religiosity as a cognitive and emotional relationship
with God. The latent function is in the defense of the cultural and national identity with different fea-
tures of protectiveness, integrativity and homogenization. The endangering of national and religious
groups in a pluralistic and confessional society such as R. Macedonia strengthened the processes of
ethnoreligious mobilization in MOC, IRC and other religious organizations in R. Macedonia.
The crucial feature of the revitalization of religion in R. Macedonia is the fact that it didn’t increase
the percentage of convinced believers, but it drastically increased the number of traditional believers. In
R. Macedonia, convinced believers represent 20% of the total number of believers. Finding a cross,
church calendar or cresset isn’t an indicator of faith, because these objects are kept more as souvenirs
(memories), than as religious symbols. If the fact that Macedonians are pious is emphasized some-
where (this is mostly done by a theologist), then the fact that this piousness isn’t deeply rooted in indi-
vidual souls, nor the collective consciousness, or theological culture is purposely kept silent. If that was
true, there would not be such a high percentage of indifferent believers, agnostics, atheists as well as
477
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
those who are linked with old impious and pre-Christian cults such as pagan rituals and customs. A
part of the Macedonian believers believes in god, but are at the same time preoccupied with elements of
superstition.
The church shouldn’t be boastful about the fact, that statistically speaking, there are more people
in churches and other sacral buildings today, that rituals are practiced more frequently, that religious
studies are introduced in schools, etc. We should always ask ourselves what kind of religiosity we are
revitalizing. Because, if at one time we had apparent atheists, today we would have apparent believers.
Nonka Bogomilova (2004) speaks of belonging without believing, a phenomenon that is especially
important for communist and statistic societies. This phenomenon is especially present in Macedonia,
because many Macedonians think of religiosity as the practice of a ritual, without basic knowledge of
Christianity. Church officials should advocate for true religiosity and should stop ideologization and
compromising with earthly interests.
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In R. Macedonia, the problem is more complicated when misunderstandings and clashes appear
in each of the religious and ethnic communities. For example, the Macedonian and Albanian ethnic
groups are closed groups. In them, misunderstanding of economic, social, political or cultural nature
appears that it can be resolved in the community. Then people look for a scapegoat responsible for
UIFJSQSPCMFNT8IPNJHIUUIBUCF *UJTBMXBZTBNFNCFSPGBOPUIFSFUIOJDHSPVQXJUIJODMPTFQSPx-
imity to yours. In this way, the real reasons for societal crisis of your own ethnic group are covered up
and the attentions of the members of the ethnic group are averted from the people actually responsible
for the societal issues. This is why the idea that the person who cannot participate in a dialogue with
members from his own faith is even less able to participate in a dialogue with members from a different
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there is a negative and destructive energy that can disintegrate a community, then this energy is di-
rected towards the neighboring community. In this way ‘my community’ is free from inner conflicts.
For example, in its basis R. Macedonia is a country burdened by its past. This is the fate of all small
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culture and the Byzantine civilization on one hand and Muslim culture and civilization on the other.
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When we discuss this, we cannot forget the fact that R. Macedonia is a part of the greater Western Bal-
kan region which is a region burdened by everything we mentioned before. It is a place of religious,
cultural, ethnic, societal and ideological heterogeneity. This is why misunderstandings and occasional
conflicts of a political, ethnic, religious, cultural, historical, ideological and psychological character occur.
Today, radical Islam is the favorite tactic of radical fundamentalist groups, dedicated to the de-
struction of their religious and political opponents. Certain organizations and groups continue to en-
478
MATEVSKI, MATEVSK̸Religious conflicts and dialogue in R. MBDFEPOJBQBTU challenges...
gage in terrorist tactics and method to destabilize the delicate ‘balance of peace’ in regions as the Bal-
kans and the Middle East, hampering peace processes in the most neuralgic regions in the world.
With the revitalization of religion in the Western Balkan region after the fall of communism, es-
pecially with the revitalization of Islam, the way of preaching Islam changes. Unlike before, when the
Islam preached in this region was accepting modern world views (especially secularization), now it
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was firstly propagated by the leader of the largest Islamic community in the Balkans – the Islamic reli-
gious community of SFRY, Grand Mufti, Jakub Selimovski who in the magazine of the Bosnian IRC
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the majority or 100% of the population are organizing their society on the basis of Islam shouldn’t
irritate anyone. This is the case because Islam has principles governing the sociopolitical, economic,
TPDJBMBOEGJOBODJBMTZTUFNu
This attitude shows the commitment of the religious leader to create a Muslim state governed by
Muslim principles, where no Muslims will have limited rights. Considering the fact that the majority of
Albanians living in former Yugoslavia are Muslims (more than 90%), many theorists believe that the
West Balkan region is going to be where a process of Albanization, not Islamization will take place.
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going to make up 60% of the population in former Yugoslavia. This means that countries such as Ser-
bia, Montenegro and Macedonia are going to be a new Albania.
The tendency to preach Islam with fundamental elements is present in Macedonian society and
this form of Islam is greatly accepted by the Albanian population. According to the sources we have
access to around 80 ethnic Albanians in R. Macedonia who were theologically educated in countries
which practice the fundamentalist, radical Islam. Unlike 2010, when the Islamic body led a battle of
domination for greater influence on how they will preach and practice Islam in Macedonia and who
will run the IRC, today all theologists labelled as radical Islamists and Wahhabis by the IRC are inte-
grated into this religious institution. Today, all theologists educated in Saudi and Turkish universities
are employed by the IRC as priests, hatibs, librarians and teachers of Religion and Ethics (Religious
Science) in public schools. For these activities the IRC receives financial aid from many Macedonian
Muslim NGOs, which dictate the direction in which members of the IRC will teach and preach in
religious buildings and public schools.
Preaching this type of Islam containing a large dose of political impurities can ignite nationalism
in Albanian believers, convince them that they are marginalized in Macedonian society and mobilize
them to act. This from of nationalism with chauvinistic elements is already noticeable in the Albanian
ethnic group in R. Macedonia.
In environments where Albanians make up the majority (Northwestern and Western Macedo-
nia), a disrespect of the rule of law and state symbols (burning the Macedonian flag, placing only the
Albanian flag in front of state institutions, Albanian mayors ‘forgetting’ to place state flags during na-
tional holidays) as well as ‘ethnically cleansing’, the Macedonians employed in the local government,
479
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
are noticed. If we add to this the demographic growth of Albanians (the highest growth in relation to
other ethnic groups in Europe) and the similar problems Serbians in Kosovo faced in the 1970s, we can
conclude that these events aren’t random and linked to a well-established agenda and strategy.
Because of all this, it is important to implement the process of religious tolerance and dialogue in
R. Macedonia. Sociologically, tolerance is a patience of the beliefs and principles of others for the bene-
fit of freedom and public opinion. If we consider tolerance to be a readiness to accept and allow reli-
gious belief and the practice of religion opposite to your own, then we have a difficult task ahead of us.
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tianity or Islam and Christianity does not acknowledge Islam. The most recent monotheistic religion
acknowledges the other two, from its own point of view. According to them, the Torah, the New Tes-
tament and the Quran are one divine phenomenon, which appeared in different time periods, depend-
ing on when human kind could understand these messages. The Orthodox churches believe that theirs
is the only truth, while other religions present a wrong idea of religious events in the past, present and
future. This is in line with the spirit of Orthodox Christianity, which does not leave space for other
dogmatic truths.
Christianity and Islam are collectivist religions. They claim that their believers create special mor-
ally superior communities. Links with them easily become a sign of political and national loyalty. Their
greatest similarity comes from the link between nation and religion. If the Abrahamic religions become
a factor in politics, because of their uncompromising beliefs, conflicts with the religious other will arise.
But Christianity and Islam are a part of the Eastern religions that do not exclude each other. Judaism,
Christianity and Islam have different names for the same God. This is probably done to differ the reli-
gions from another, but they also allow people, from three religions, to pray and confess their sins in
their temples.
The best breeding ground for ethnic and religious tolerance, as well as the ideas of ecumenism and
neoecumenism, is civic society. That is a supranational society where the basic gauge is citizenship. In
such a society basic human values are generalized. This generalization leads to the creation of universal
human rights and values, leading to the downfall of the norms based on religions and customs. These
universal values have a broader application than the values of individual ethnic communities. Just like
there is a separation of church and state, the civic could be separated from the ethnic.
$0/$-64*0/
The global economy and the global political system help very little in the affirmation of the indi-
vidual’s ethnic religious or ethnic identity. Identities are more and more relativized, which leads people
with a missing sense of identity. This leads to a crisis of identity in individuals and societal groups. Reli-
HJPODBOIFMQQFPQMFSFTPMWFUIJTQSPCMFN)PXFWFS
SFMJHJPODBOCFBCVTFEJOBOBUUFNQUUPQSPWF
superiority to other individuals or societal groups. Religion can also mobilize groups to attempt to
480
MATEVSKI, MATEVSK̸Religious conflicts and dialogue in R. MBDFEPOJBQBTU challenges...
increase their power and influence in a globalized society where they feel marginalized or believe that
globalized society represents a threat to them.
This is why religious fundamentalism, the current most controversial ideology of our time, is cre-
ated as a consequence of a crisis in identity. The claim of the universalistic religions that the world is
created by a single God, leads us to the conclusion that religion is one of the most important driving
forces in globalization. Christianity and Islam, because of their own missionary work, prove to be the
most efficient globalization forces. This is most explicitly pronounced in Islam. The worldly purpose of
Islam is to establish a community of believers where the practices laid down in the Quran will be fol-
MPXFEUPUIFMFUUFSPGUIFMBXBOEJOUIFNJMJUBOUWFSTJPOXJMMCFFOHBHFEJOB)PMZ8BSBHBJOTUUIFVn-
believers. Considering then rapid demographic growth of Muslims, Islam can become the religion of
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kan Peninsula is a place with Christianity, Islam and Judaism. It is interesting to note that despite the
fact that all of these religions are close to each other, originating from a shared ancient basis in Judaism,
which preachers consider as an ideal, the Balkan region has always been one of the regions with the
highest frequency of conflicts in the world.
In this context, it is interesting to find the answer to the question if the IRC and MOC-OA calm or
ignite ethnic problems and misunderstandings in the post conflict period. Because of the fact that they
are separated from the state, they cannot be solely responsible for all problems between ethnic groups
in R. Macedonia. This is also the fault of the state and the actions of its political parties. We will be able
to answer this question when a thorough analysis of all statements of religious leaders on the events in
R. Macedonia in the last 20 years, including the 2001 conflict, is performed. Then we will be able to see
how different their speeches are to the religious teachings of peace and ecumenism. In any case, these
religious organizations cannot be directly responsible for the ethnic clashes and problems, because
both of them are not a part of the main societal track. They do not affect public life and public opinion
in a way the state and its political elite does with the use of mass media.
3&'&3&/$&4
481
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͠Ͱͬͽͳǐ
ͅ
͈Ͷͳͽͳ͵ͶͭͳΒͪͻͰͶͳͭͳΒͰ. ̹Ͱͭͻͪͯ͏ͰͽͪͻͲͪͺͻ;ͪͬͪΔͰͻͰͶͳͭͳΒͰͳͬͰͻͼ͵;
ͽͶͰͻͪͳΒ;
͠ͰͬͽͳΕ
ͅ
͈ͻͫͶͰͷͳͺͶͳͽͳ͵ͶͭͳΒͰͻͰͶͳͭͳΒͰ ̹Ͱͭͻͪͯ͏ͰͽͪͻͲͪͺͻ;ͪͬͪΔͰͻͰͶͳͭͳΒͰͳ
ͬͰͻͼ͵;ͽͶͰͻͪͳΒ;
Merton, R. (1968). 4PDJBM5IFPSZBOE4PDJBM4USVDUVSF. New YorkSimon and Schuster.
Monahan, S., Mirola, W. & Emerson, M. (1916). 4PDJPMPHZPG3FMJHJPOAbington OxfordRoutledge.
̸͇͉̀͆̽. ̸̺͋̾͊̓́ͅ
̸̽͌͑̓͆. ̸̸̺͋̾͊̓ͅ
̸̸͉̻͇͍͇̻̺͇͉͈̹̾̈́́́͊̓́͋̾̓͆̈́́̓͋́́̽́̈́̾͌̈́́̓͠ ̸̸͇̓̾̽͆́͠ͅ
̸͈͉̺́͆͋́̾̽́̀́ͅ͏͇͇́́́̽͆́̿͆͊͋́ͅ
̸̺͇̻͇̹͇͇͇͈̺͇̈́̈́͆͋͑͋̾͊͋
͉̾̀́̾ͅ
͊ͳͶ͵ͳͳͽͰͻͺͻͰͽͳͻͪͽͶͰͻͪͳΒͪͽͪͺͻͰͽͼͽͪͬ;ͬͪͽͻͺͰͳͰͳͺͻͳͿͪΖͪΔͰͪͻͰͶͳͭͳͼ͵ͳͽͰ
ͬͰͻ;ͬͪΔͪͪͯͻ;ͭͳͽͰ
ͺͻͳͽͪͬͲͷͱ;ͬͪΒΖͳΒͪͬͪͶͳͯͼͽͪͪͻͰͶͳͭͳͼ͵ͳͽͰͺͻͳͳͺͳ͵ͳͰͼͰͼͬΒ
ͼͽͬͰͳͪͼͺͼͽͬͰͳͽͰ͊ͰͽͽͪͼͰͺͻͰͺͲͪͬͪͬͯ;ͽͪ ͭͻͪͪͼ͵ͳͽͰͺͻͪͬͪͳͼͶͫͯͳ͋ͶͰͻͪͳ
ΒͪͽͪͰ ͺͻͳͿͪͽͰ ͽͼͽͪͺ;ͬͪΔͰͯ ͼͺͼͽͬͰͳͽͰͬͰͻ;ͬͪΔͪ́ͽͰͻ-ͻͰͶͳͭͳͼ͵ͪͽͪ ͽͶͰͻͪͳΒͪͷͱͰͯͪ
ͫͳͯͰͰͯͪͯͪΒͽͰ͵ͳͽͰͺͻͰͯͳͲͬͳͳͪͯͰͰͳͪͽ͈ͪͻͰͯͳͲͬͳ͵ͰͯͪͼͰͺͻͳͿͪͽͪͽͶ;Ͱ͵ͳͳͷͪͪͽ
ͻͪͲͶͳͳͽͻͪͯͳͳͳ
ͫͳͪͳͳͪͬͳ͵ͳͯͼͺͼͽͬͰͳͽͰ͊ͰͻͪͲͫͳͻͪͯ͵Ͷ͵;ͺͽͰͼͽͬͽͰͼͰͼͺͻͪͬͳ
ͼͽΒͺͻͰͯͳͲͬͳ͵ͷͱͰͯͪͼͰͻͪͲͬͳΒͪͽͯͼͳ͵ͳͬͯͪͽ͵ͻͰͶͳͭͳͼ͵ͳͿͪͪͽͳͲͪͷͳͰ͵ͼͽͻͰͷͳͲͪͷ
͇ͯͻͰͯͰͳͻͭͪͳͲͪͳͳͳͭͻ;ͺͳ͵ͳͻͪͫͽͪͽͺͻͽͳͬͷͳͻͬͳͽͰͺͻͰͼͳ͉ͬͪͅ͵ͰͯͳΒͪͳͯͻ;ͭͳͽͰ
ͻͰͭͳͳ ͬͼͬͰͽͽ
͵ͻͳͼͽͪͽͯͻͰͯͰͳͽͰͻͻͳͼͽͳ͵ͳͽͪ͵ͽͳ͵ͳͳͷͰͽͯͳͬͫͳͯͯͪͭͯͰͼͽͪͫͳͶͳͲͳͻͪ
ͪͽͯͰͶͳ͵ͪͽͳͽͫͪͶͪͼͪͷͳͻͽ͈ͻͰ͵;ͻͰͶͳͭͳΒͪͽͪͼͰͷͫͳͶͳͲͳͻͪͪͽͳͰͺͽͰͼͽͬͰͳͭͻ;ͺͳ͵ͳͼͰ
;ͬͼͽͬ;ͬͪͪͽͷͪͻͭͳͪͶͳͲͳͻͪͳͬͭͶͫͪͶͽͺͽͰͼͽͬ
ͫͪͻͪΒΖͳͪͽΒͪͳͺͭͶͰͷͪͼͳͶͪͳͬͶͳ
ΒͪͳͰ̓ͻͳͲͪͽͪͪͳͯͰͽͳͽͰͽͽͰͬͰͻΒͪͽͪΒͭͶͰͷͪͽͪͺͻͳͳͪ͵ΒͪͭͺͻͪͬͳͻͰͶͳͭͳͼ͵ͳͽͿ;ͯͪ
ͷͰͽͪͶͳͲͪͷͪΒ͵ͽͻͪͬͰͻͲͪͺͶͳͽͳ͵ͪͳͯͰͶͭͳΒͪͪͷͯͰͻͽͬͻͰͷͰ ͉ͪͅ͵ͰͯͳΒͪͳ̹ͪͶ͵ͪ
ͼ͵ͳͽͻͰͭͳͼͰͽͻͰͽͳͻͪͪͽ͵ͪ͵ͪΒ͵ͿͶͳ͵ͽͳͻͰͭͳͳͬ̾ͬͻͺͪ
ͳͺ͵ͻͪΒͽͪͽ͎ͻͳͼͽͳΒͪͼͽͬ
ͽͳ́ͼͶͪͷͽ͵ͪ͵ͻͰͶͳͭͳͳ͵ͳͳͷͪͪͽͲͪͰͯͳ͵ͪͼͬͪͬ͠;ͯͪͳͲͷͽ
ͭͺͻͺͬͰͯͪͪͽͷͳͻͽ͵ͪ͵
ͳͯͰͪͶ͇ͬͪͼͰͬͼͬͪ͵ͶͰ͵ͽͳͬͳͼͽͳ͵ͳͻͰͶͳͭͳͳ̹Ͷͳͼ͵ͼͽͪ͵ͬͳͰͯͬͰͻͰͶͳͭͳͳͭͳͬͯͳͶ;Ͱͽ
͵ͺͶͳͽͳ͵ͪͳͰͽͳ͵ͪͶΒͪͶͼͽ
̹͇͉͇̺̓̈́͌͐͆́̀́ ͻͰͶͳͭͳͼ͵ͳ͵ͿͶͳ͵ͽͳ, ͻͰͶͳͭͳͼ͵ͪͽͶͰͻͪͳΒͪ, ͻͳͼͽͳΒͪͼͽͬ, ͳͼͶͪͷ.
482
̸̸͇̹͇͇̺͊̈́̽͆́̈́̽́͆́ͣͅͅ1
͌ͳͬͰͻͲͳͽͰͽ;̹Ͱͭͻͪͯ;
͍ͪ͵;ͶͽͰͽͻͭͪͳͲͪͳͳͪ;͵ͪ
̸̸̸͉̽́̓̈́́̀͏̸̸̻͇̹͎́̈́̈́͆́͠
̸͇͆̾̾̽͆̓͊͋́͠–̸͇̺͇͉͇͈͋̾͆́͋̾͢2
̸̸͊̿̾͋̓͊ͪͬͻͰͷͰͳͽͻͰ;ͽͪ͵ΒͰͫͰͶͰͱͰͫ;ͻͳͷͯͬͳΒͪΔͰͷͷͭͳͯͻ;ͽͬͰͳͺͻͰͼͪ̀ͪ
ͺͽͻͰͫͰͬͭͻͪͯͪͫͳΕͰͳͲͯͬΒͰͪͯͬͪ͵Γ;ͪͭͶͫͪͶͪͺͻͰͼͪ;ͫͻͲͪͪ;-ͽͰͶ͵ͳͻͪͲͬΒͳ
;ͫͻͲͪͺͺ;Ͷͪͳͳͻͪͼͽ͠ͰͯͪͯͺͼͶͰͯͳͪͼͺͻͰͭͰͬͪͯͬͪͺͻͰͼͪΒͰͼͽͰͰͺͻͰͼͽͪ;ͬͰΕͪΔͰ͵ͬͪ
ͽͳͽͰͽͪͳ ͵ͬͪͶͳͽͰͽͪͺͻͳͲͬͯΔͰ
ͼΒͰͯͰ
ͳͼͽͪͶͳͼ͵Γ;ͳͬͪΔͰΓ;ͯͼ͵ͭͻͪͯͪͳͲͺͻͳͲͬͯͭͳͻͪͯ
ͭͺͻͰͼͪ
ͼͯͻ;ͭͰͼͽͻͪͰ͉ͰͲ;ͶͽͪͽͽͭͪΒͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͪͻͪͼͽͪΔͰͯͻ;ͽͬͰͳͰΒͰͯͪ͵ͼͽͳ
͵ΒͰͼͰͬͳͯͰ͵ͪͰΒͰͯͪ͵ͼͽͳͺͻͳͯͪ
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ͪ͵ΒͰͼͰͪͶͪͲͰ ͬͪ
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ͷ͈ͪͯͬͳͷͺΒͷͷ;ͭͶͪͬͷͺͯͻͪͲ;ͷͰͬͪͷͻͪͲͶͳ͵Ͱ;ͺͻͳͼͽ;ͺ;ͻͪͲͶͳͳͽͳͷͷͪͽͰͻͳΒͪͶͳͷͳ
ͰͷͪͽͰͻͳΒͪͶͳͷ ͻͰͼ;ͻͼͳͷͪ ;;ͽͪͻ ΒͰͯͭ ͯͻ;ͽͬͪ ͳͶͳ ͳͲͷͰΌ; ͻͪͲͶͳͳͽͳ ͯͻ;ͽͪͬͪ ͋ͪ͵ͬͰ
1
miladinovic@fon.rs
2
͉ͪͯ ΒͰ ;ͻͪΌͰ ; ͵ͬͳͻ; ͺͻΒͰ͵ͽͪ t͋ͻͪͯͳͳΒͪ
ͷͯͰͻͳͲͪͳΒͪ ͳ ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ ; ͊ͻͫͳΒͳ ͳ ͪ
̹ͪͶ͵ͪ;;ͺͻͰͼ;Ͱͬͻͺͼ͵ͳͳͽͰͭͻͪͳΒͪi
͵ΒͳͻͰͪͶͳͲ;ΒͰ͏ͰͽͪͻͲͪͼͳͶ͵ͪͳͼͽͻͪͱͳͬͪΔͪ
͍ͳͶͲͿͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͆ͳ;
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483
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͯͪ͵ͶͰ
ͷͭ;ΕͰͺͻͪͽͳͽͳͪͻͪͲͶͳ
ͳͽͳͷͳͬͳͷͪͳͰͼͰͷͭ;ͷͪͳͿͰͼͽͬͪͽͳ͵ͪͻͪͲͶͳ͵Ͱ;ͷͪͽͰͻͳΒͪͶͷͫͭͪͽͼͽͬ;
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ͼͽͪͽ;ͼͳͷͪ
ͻͪͯ;
ͯͻ;ͽͬͰͳͷͳͼͽͳ
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Β;ͲͪͪΒͲͪͺΒͰͯͳͰͳͯͻ;ͽͬ͌ͬͷͻͪͯ;ΕͰͺͼͰͫͪͺͪͱΔͪͫͳͽͳͺͼͬͰΕͰͪͺΒͪͬͳͬͰͶͳ
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ͻͪͯͪΒͰͼͽͰͯͪͼͰ;͵ͪͱͰͪͼͳΒͪͶͳ͵ͽͰ͵ͼͽ͵Βͳͺ͵ͻͰΕͰͭͶͫͪͶͰͰΒͰͯͪ͵ͼͽͳ
ͲͪͽͳͷͻͪͲͷͪ
ͽͻͪΔͰͺͷͰ;ͽͳͯͻ;ͽͬͰͳ͵ͬͳͻͪͺͼͻͰͯͼͽͬͷ͵ΒͳͼͰͭͶͫͪͶͰͰΒͰͯͪ͵ͼͽͳͷͪͳͿͰͼͽ;Β;
ͳͪ͵ͻͪΒ;;͵ͪͲͳͬͪΔͰͪͷͭ;ΕͰͺͻͪͬͰΔͳͬͭͺͻͰͬͪͲͳͶͪͱͰΔͪ
͇͊͏̸̸̸̸͇͉́̈́͆́̓͆͋̾̓͊͋̽́̓̈́́̀͠͏̸͉̺͎͇́̾̽͌͑͋̾͆́͆̾̾̽͆̓͊͋́͠͠
̽ͻ;ͽͬͰͰͰΒͰͯͪ͵ͼͽͳͼ;ͺͻͳͲͬͯͳͲͪͯͻ;ͽͬͰͳͺͻͰͼͪ
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3
́Ͳͬͻ,SFNFS
64$#
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ͬͳͯͳͷͪ͵ͳ;;ͼͶͬͳͷͪͰ͵ͼͺͪͲͳͬͭͺͻͳͬͻͰͯͭͻͪͼͽ͇ͪͬ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͬͯͳͪͻͪͼͽͪΔ;
ͯͬͰͭͻ;ͺͪͳΒͰͼ͵Ͷͪͼͳͷ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪ– ͷͪͻͭͳͪͶͰ͵ͶͪͼͰͳͺͻͰ͵ͪͻͳΒͪͽͪ
́ͷͪͻͭͳͪͶͪ͵ͶͪͼͪͳͺͻͰ͵ͪͻͳΒͪͽͼͰͷͭ; ͺͼͷͪͽͻͪͽͳ͵ͪ ͺͻͯ;͵ͽͼͪͯͰΒͼͽͬͪͽͰͶ͵Ͱ
ͰͲͪͺͼͶͰͼͽͳͳͰͻͷͭͺͺ;Ͷͪͳͭͻͪͼͽͪ
ͽΒͰͺͻ;Ͳͻ͵ͬͪͶͳΔͰͳ;ͯͪͼͰͼͪͬͻͰ
ͷͰͻͪͯͳͽͬͼͪͯͪͯͰͶͳͪͼͽͪͫͳͶΒͰͲͭͻͻͪͯͳ͵Ͱ͵ͶͪͼͰ
͵ΒͰΒͰͻͰͭ;ͶͪͻͲͪͺͼͶͰͳ͵ΒͰ
;ͱͳͬͪͼͬͰͺͻͳͬͳͶͰͭͳΒͰͳͲͻͰͭ;Ͷͪͻͭͻͪͯͭͯͼͪ
ͪ͵ΒͰͼͬͻͰͷͰͷͺͼͽͪΒͰͼͬͰͷͪΔͰ
ͳͪ
ͺͰͻͳͿͰͻͳΒ;ͼͰ͵;ͯͪͻͳͻͪͯͳ͵ͪ͵ΒͳͼͰ͵ͻͪͽ͵ͻͪͭͪͱ;Β;ͳͽͺ;ͽͪΒ;ͯͪͫͳͼͰͲͪͯͬΓͳ
ͶͰͿͶ;͵ͽ;ͳͻͪΒ;ΕͰͺͽͻͰͫͰͽͻͱͳͽͪͻͪͯͪ (JEEFOT
͌ͺͻͪͬͼͰ͵;ͯͪͻͳͻͪͯͳͳͲͫͭͼͬͭ
ͰͺͬΓͭͽͻͱͳͭͺͶͱͪΒͪͺͼͽͪΒ;ͫͪͲͪͳͲ͵ΒͰͼͰͼͽͬͪͻͪΒ;ͬͰͯͬͰͭͻ;ͺͪͳΒͰ͵ΒͰͯͶͳ͵;ΒͰ
ͬͳͰͼͽͻ;͵ͰͺͬΓͪͼͳΒͪͶͳͺͶͱͪΒ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸͵ ͼͰ ͼͬͻͰͷ ͪ ͳͼͽͻͳΒͼ͵ͳ ͻͪͲͬΒ ͫͶͳ͵ͪ ͲͪͺͼͶͰͼͽͳ ; ͳͯ;ͼͽͻͳΒͼ͵ͷ ͯͻ;ͽͬ;
ͷͱͰͷͺͻͳͷͰͽͳͽͳͯͪΒͰͺͻͬͪͿͪͲͪͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͰͫͳͶͪͫͰͶͰͱͰͪ͵Ͷͪͼͳͳͷͳͯ;ͼͽͻͳ-
Βͼ͵ͳͷͻͪͯͷ
ͳΒͳΒͰ ͼͳͶͪͫͳͺͻͶͰͽͪͻͳΒͪͽ
ͳΒͳΒͰͻͪͯͫͳͺͶͪΕͰͺ͵ͷͪͯ;ͺͻͳͲͬͯͪͳͶͳ
ͬͻͰͷͰ;ͺͻͬͰͯͰͷͪͻͪͯ;͇ͬͪΒͫͶͳ͵ͻͪͯͪΒͰͫͳͯͷͳͪͽͪͼͬͰͯ͵ͻͪΒͪ9*9ͬͰ͵ͪͳͫͳΒͰ
ͫͰͶͰͱͰ;ͭͶͪͬͷͶͳͷ;ͼͶͬͳͷͪͻͪͯͪ
ͼͶͪͫͳͷͲͪͻͪͯͪͷͪͳͬͳͼ͵ͳͷͳͬͷͰ͵ͼͺͶͪͽͪͳΒͰ
̽ͬͪͯͰͼͰͽͳ ͬͰ͵ ΒͰͫͳ ͫͰͶͰͱͰ;ͼͺͷ ͫͻͪͲͬͪΔͪͳͿͻͷͳͻͪΔͰͷ ͻͪͲͶͳͳͽͳͯͻ;ͽͬͰͳ
ͼͶΒͰͬͪ͵Βͳͼ;ͼͬΒ;ͰͭͲͳͼͽͰͳΒ;ͫͰͲͫͰΌͳͬͪͶͳͪͫͪͲͳͺͶͪΕͰͭͻͪͯͪ;ͲͪͬͳͼͼͽͳͯΔͰͭͬͰ
ͼͶͱͰͼͽͳͳͯͭͬͻͼͽͳ͆ͼͳͰͽͭͻͪͯͪͪͲͳͬͪͷ ͼͪͶͪͻͳΒͪͽ͋ ͼ; ͼͬͳ ͳ͵ΒͳͳͷͪΒ;
ͻͰͶͪͽͳͬͼͽͪͫͳͶͪͺͼͪͳͲͪͭͪͻͪͽͬͪ;ͻͰͯͬ;Ͳͪͻͪͯ; 1VMKJ[
ͼͽͻ–7).
͋͵ͷͼͰͯͪͷͯͰͼͰͽͳͭͯͳͪ99ͬͰ͵ͪͯͰͼͳͼͰͳͲͺͻͷͰͪ͵ΒͰͼ;;ͼͶͬͳͶͰͻͪͯͳ͵ͪͶͳͲͪͳΒ;
ͯͻ;ͽͬͰͳ ͰΒͰͯͪ͵ͼͽͳ ͅͰΌ; Δͳͷͪ ͼͬͪ͵ͪ͵ ͺͼͰͫ ͷͰͼͽ ͳͷͪΒ; ͻͪͼͺͪͯ ͼͳΒͪͶͳͼͽͳ͵ͭ
ͫͶ͵ͪ
ͽͰͶ͵ͪ ͷͯͰͻͳͲͪͳΒͪ ͵Βͪ ͼͰ ͺͻͳͷͪͻ ͺͻͰͺͲͪΒͰ ͵ͻͲ ͻͪͲͬΒ ͳͿͻͷͪͳ-
͵ͷ;ͳ͵ͪͳͳͽͰͶͭͳΒͪ
ͪͶͳͳ͵ͻͲͺͪͯͰͪͺͻͰ͵͵Ͱͪͼ͵ͭͽͻͪͼͺͻͽͪ
;ͼͺͰͶͳͫͰ
ͻͪͶͳͲͷͪ
͵ΒͳΒͰͺ͵ͻͰ;ͼͰͫͰ͵ͪͺͳͽͪͶͪ
ͪͺͻͰͼͬͰͭͪͺͻͳͲͬͯΔͰ
ͪͶͳͳ;ͼͶ;ͱͳͯͰͶͪͽͼͽͳ
ͳͲͻͪͲͬͳΒͰͳͲͰͷͪΓͪ;ͲͰͷΓͰ;ͻͪͲͬΒ;̓Γ;ͳͺͯͼͽͳͪΒͲͪͽͼ;ͫͳͶͰͻͰͶͪͽͳͬͳͼ͵ͰͰͰ
ͻͪͯͪ;ͲͰͷΓͪͷͪ;ͻͪͲͬΒ;;ͯͼ;ͪͰ͵ΒͰͼ;ͫͳͶͰͺͻͳͼ;ͽͰ;ͻͪͲͬͳΒͰͳͷͲͰͷΓͪͷͪ̓ͷͺͪ
ͳΒͰ ͵ΒͰ ͼ; Ͱ͵ͪͯͪ ͫͳͶͰ ͪͷͰͻͳ͵Ͱ ͳͶͳ ͲͪͺͪͯͰͬͻͺͼ͵Ͱ
ͼͪͯͪ ͺͼͽͪΒ; ͷ;ͶͽͳͪͳͪͶͰ
ͼͪ
Ͱ͵ͼͺͲͳͽ;ͻͪͷͪ ; ͬͰͶͳ͵ͷ ͫͻΒ; ͲͰͷͪΓͪ ͌ ͬͷ ͺͰͻͳͯ; ͼͰ ͳͽͰͲͳͬͳͻͪΒ; ͳ ͷͰΌ;ͪͻͯͰ
ͷͳͭͻͪͳΒͰͼͪͼͳͻͷͪͭΒ;ͭͪͳͳͼͽ͵ͪͪͫͭͪͽͳͼͰͬͰͻͳͲͪͺͪͯ͌ͬͪ͵ͬͳͷ;ͼͶͬͳͷͪͯͰͶͬͪΔͰ
Ͳͪ͵ͪ ͺ;ͯͰ ͳ ͽͻͪͱΔͰ ;ͽͳͰ ͪ ͽ ͯͪ ͼͰ
ͺͯ ͺͻͳͽͳͼ͵ͷ ͺͺ;Ͷͪͳͭ ͻͪͼͽͪ ͳ ͺͬͰΕͪͰ
ͺ;ͯͰͻͪͯͰͼͪͭͰ
ͽͰͯͰͳΒͼ͵ͳͼͷͪΔ;ΒͰͰͪͳͺͭͻͪͬͪΒ;;ͼͶͬͳͻͪͯͪ
͌ͬͳͷ͵ͶͼͽͳͷͪͼͰͯͰͪͬͪͺͪͻͪͯ͵ͼͻͪͲͬΒ͈ͪͻͰͽͯͳͺͰͻͳͯ
Βͯ9*9ͬͰ͵ͪ
ͫͳ
ΒͰͫͰͶͰͱͰͪͺͻͰͽ͵ͷ ;͵ͬͪͶͳͽͰͽ;ͻͪͯͪͳͱͳͬͽͪͭͰͰͻͪͳΒͪ ͻͪͯͳ͵Ͱ͵ͶͪͼͰ
͵ͪͳΒͪͪΔͰͷ
ͭͻͪΌͪͼ͵ͳͺͻͪͬͪͳͼͶ͇ͫͯͪͬͪΒͺͻͰͼΒͰͫͳͪͼͬͷͬͻ;;ͽ͵ͷͰͲͯͰͼͰͽͳͳͼͰͯͪͷͯͰͼͰ
ͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪ͌ͷͰΌ;ͬͻͰͷͰ;ΒͰͪͼͽ;ͺͳͯͻ;ͽͬͰͳͼ;ͬͻͪͽ
Ͳͪ͵ͻͪͽ͵ͬͻͰͷͰͼ;
ͷͭͳͯͬͳͻͰͲ;ͶͽͪͽͪͬͳͯͯͰͭͻͪͯͳͻͪͳ
͇ͯͭͬͻͪͬͫͳͶͪΒͰͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͪͻͪͯͪͳͻͪͯͳͯͼͪ
͵ΒͪͼͰͷͱͰͬͳͯͰͽͳ;ͻͪͲ
ͶͳͳͽͳͷͫͶͳͳͷͪ͵ͻͲͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒ;ͻͪͯͭͬͻͰͷͰͪ
ͲͪͺΓͪͬͪΔͰͪͺͻͳͬͻͰͷͰͳͷͳ
ͺͬͻͰͷͰͳͷͺͼͶͬͳͷͪͪͯͻͰΌͰͬͻͰͷͰ
ͻͪͯͯ͵;ΕͰ
ͻͪͻͳͻͪͯ
ͻͪͯͺͺͻΒͰ͵ͽ;
ͼͪͷ-
ͲͪͺͼͶͰͼͽ ͳͽͯ ͈ͼͽͪͬΓͪ ͼͰ ͺͳͽͪΔͰ ; Ͱͷ; ͼͰ ͭͶͰͯͪ ͯͻ;ͽͬͰͳ ͲͪͪΒ ͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͰ
ͻͪͯͪ
̻ͶͰͯͪͳͲ;ͭͶͪͻͭͪͳͲͪͽͻͪͺͻͳͲͬͯΔͰ
ͽΒͬͶͪͼͳ͵ͪ͵ͪͺͳͽͪͶͪͳͺͻͿͰͼͳͪͶͭͷͰͪ-
ΘͷͰͽͪ
ͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͪΒͰͬͰͶͳ͵ͪͪͼͪͯͪͼͰͼͷͪΔͰͽͻ͵ͬͳͿ;͵ͳͳͼͪΔͪͺͻͰͯ;ͲͰΕͪ
̹;ͻͯͳΒͰ ͺͻͳͷͰΕ;ΒͰ ͯͪ ͺͻͰ͵ͪͻͳͲͪͳΒͪ ͵ͻͳͼͽͳ ͪͲͳͬ ͺͻͰ͵ͪͻͳͽͰͽ Ͳͪ Ͱ ͵Βͳ ͼ; ͺͯͶͱͳ
ͺͻͰ͵ͪͻͳͲͪͳΒͳ
ͳΒͰͺͻͳͻͯͪͺͻͰͼ
ͬͰΕͯͪΒͰͼͽͬͪͻͺͶͳͽͳ͵ͰͬΓͰ #PVSEJͰV
ͼͽͻ–
͉ͰΒͰͽͷͰͯͪ ͺͻͰͽͯͺͷͰ;ͽͳͻͭͪͳͲͪͽͻͳ ͺͻͳͲͬͯΔͰͪͷͰͻ͵ͻͳͼͽͰͰͼͳ
ͭ;ͻͼͽ͵Β;ΒͰͳͲͪͲͬͪͶͪͺͬͰΕͪͪ͵͵;ͻͰͳΒͪͷͰΌ;ͻͪͯͳͳͷͪͯͪͫͳ
ͻͪͯͳͰ͵ͼͽͻͰͷͰͰ͵ͷ
ͼ͵ͰͻͪͳͪͶͼͽͳ
ͿͶͰ͵ͼͳͫͳͶͳͲͬͪͶͳͻͪͯͳͻͪͯͬͻͰͷͰͳͽͳͷͰͼͷͪΔͳͶͳͽͻ͵ͬͰ͵Βͳͳ
486
̸̸͇̹͇͇̺͉͊̈́̽͆́̈́̽́͆́ͣͪͯͅͅͳ͵ͪͶͳͲͪͳΒͪͭͶͫͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͺͻͪͽͰ͇ͬͺͻͪͽͳͯͰͽͰͻͳͽͻͳΒͪͶͳͲͪͳΒͪ
ͳͶͳ
͵ͪ͵ΒͰ̹;ͻͯͳΒͰͪͲͳͬͪ
ͯͰͶ͵ͪͶͳͲͪͳΒͪͺͻͰͯ;ͲͰΕͪ
ͳΔͰͭͬͺͼͽͰͺͰͺͻͰͫͶͳ͵ͬͪΔͰ;ͺͻͰͯ;ͲͰΕͰ-ͷͻͰͱ;͵ΒͰͼͰͪͻͽͳ͵;ͶͳͰͪ͵ͽͳͰͽͪͶͷ
ͳͶͳͺͶͪͰͽͪͻͷͳͬ;͈ͼͶͰͯͳͪͽͭͪΒͰΒͪͪΔͰͷͫͳͶͼͽͳ͵ͪͺͳͽͪͶͪͳΔͰͭͬ;ͼͷͰͻͪͬͪΔͰ
͵ͪͶ͵ͪͶͳͽͰͽͳͷͪͼͪͽΒͰͷͭ;ΕͰͳͱͷͰͷͻͪͯͪ
ͳͷͰͼͰͼͪͷͻͪͯͳ͵ͪͶͳͲ;ΒͰͭͶͫͪͶͪ͵
͵;ͻͰͳΒͪ ͷͰΌ; ͻͪͯͳͳͷͪ
ͪͶͳ ͳ ͺͽͰͳΒͪͶ ;ͭͻͱͪͬͪ ͼͳΒͪͶͪ ͺͲͳͳΒͪ ͻͪͯͳͽͬͪ ͳ
ͭͰͰͻͪͶͲͪͺͼͶͰͳͪͭͶͫͪͶͷͳͬ;͌ͺͻͬͷͻͰͯ;
ͿͶ;ͳͯͳͿͶͰ͵ͼͳͫͳͶͲͪͺΓͪ
ͬͪΔͰͷͭ;Εͪͬͪ
ͲͪͯͻͱͪͬͪΔͰͷͳͼ͵Γ;ͳͬͳ͵Βͳͼ;;ͯͪͽͷͷͷͰͽ;ͰͺͯͳͲͪͯͻͱͪ
ͬͪΔͰ ͽͰ͵;ΕͰͭ ͺͻͰͼͪ ͻͪͯͪ
ͼͷͪΔͳͬͪΔͰ ͽͻ͵ͬͪ ͻͪͯͰ ͼͪͭͰ
ͽ ͵ͷͺͪͳΒͪͷͪ
; ͵ͻͪΒΔΒ
ͶͳͳΒͳ
ͷͭ;ΕͪͬͪͫΓ;͵͵;ͻͰͽͼ͵;ͺͲͳͳΒ;ͪͭͶͫͪͶͷͽͻͱͳͽ;
̻ͶͰͯͪͳͲ;ͭͶͪͪΒͪͷͭͻͪͯͳͽͬͪ
ͺͼͶͰͯͳͪͿͶ;ͳͯͭͳͿͶͰ͵ͼͳͫͳͶͭͲͪͺΓͪͬͪΔͪ
ΒͰͼͽͰͯͪͳͼͪͷͻͪͯͳͽͬͺͼͽͪΒͰͿͶ;ͳͯͳͿͶͰ͵ͼͳͫͳͶ
ͪͼͪͷͳͷͽͳͷͳͼͳΒͪͶͰͽͰͻͭͰ
͌ͿͶ;ͳͯͼͽͳͼͰͭ;ͫͳͬͰͲͳͬͽ͵ͳͬͳͲͷͰΌ;ͲͪͺͼͶͰͳ͆ͰͲͪͺͼͶͰͰͳͺͻͰ͵ͪͻͰͻͪͯͳ͵Ͱ
ͼͷͪͽͻͪ ̹;ͻͯͳΒͰ
ͳΒͰ ;ͺͽͰ ͷͭ;ΕͰ ͻͭͪͳͲͬͪͽͳ
ͳͲ ͺͻͼͽͭ ͻͪͲͶͭͪ ͽ ΒͰ Ͱ;ͽͻͪͶͳͼͪͪ
Δͳͬͪ ͼͺͼͫͼͽ ͯͪ ͼͰͫͰ ͲͪͷͳͼͶͰ ; ͫ;ͯ;Εͼͽͳ
ͳͷͰ ͼͰ ͭͪͼͳ ͳ ͷͭ;Εͼͽ ͼͬͪ͵ͭ Δͳͬͭ
ͻͪͳͪͶͭͺͪͪΔͪ
͆Ͱ͵ͪͯͪ ΒͰ ͺΒͪͷ ͲͪͺͼͶͰͼͽͳ ͷͭͪ ͯͪ ͼͰ ͯͼͳ ͪ ͰͯͻͰΌͰ ͯ;ͭ ͬͻͰͷͰͼ͵ͳ ͺͰͻͳͯ
̽ͪͪͼ
;;ͼͶͬͳͷͪͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͰ
ͼͰͯͼͳͪͼͰͻͳΒ;ͰͺͬͰͲͪͳͺͼͶͬͪ͌ͯͼͪͯͪ
ΔΒͺͻͪ͵ͼͳͫͳͶΒͰͷͭ;ΕͰͻͭͪͳͲͬͪͽͳͼͰͪͫͪͲͳͼͽͪͶͭͲͪͺͼͶͰΔͪ ͵ͻͲͼͳͯͳ͵ͪͽͰ
ͻͪͯͳ
͵Ͱ ͺͪͻͽͳΒͰ ͳ ͺ͵ͻͰͽͰ ͳ ͼͶͳͰ ͫͶͳ͵Ͱ ͻͭͪͳͲͬͪΔͪ
͇ ΒͰ ͲͪͺͼͶͰͳͷͪ ;ͯͳͶ ͷͪ͵ͪͻ ͳ
ͿͳͲͳͶ͵ͳ ͷͳͳͷ;ͷ ͭͪͻͪͳΒͪ ͳ ͼͳͭ;ͻͼͽͳ ;ͱͳ ͯͪ ͫͳ ͼͰ ͷͭͶͳ ͺͬͰͲͪͽͳ ͵ Ͱ͵ͭ
ͻͪͳͪͶͭͳͽͰͻͰͼͪ Ͱ͵ͷͼ͵ͭ
ͺͶͳͽͳ͵ͭͳͶͳͰ͵ͭͯͻ;ͭͭ
͊ͳͯͳ͵ͪͽͳͼ;;ͺͻͪͬͫͳͶͳ
ͻͭͪͳͲͪͳΒͰͳΒͳΒͰͼͬͳͳΓͯͪͼͰͫͻͰͲͪͼͽͬͪͻͳͬͪΔͰͳͽͰͻͰͼͪͷͪͼͰͼͽͪͶͲͪͺͼͶͰͳ
ͻͪͯͳ͵ͪ̓Ͷͪͼͳͪͳͯ;ͼͽͻͳΒͼ͵ͳͺͻͶͰͽͪͻͳΒͪͽΒͰ;ͼͺͰͯͪͪͫͪͲͳͷͪͼͬͼͽͳͳͻͭͪͳͲͬͪͼ
ͽͳͺͼͽͳͭͰ;ͯͪͻ;ͼͪͭ;͵ΒͷΒͰ
ͯ;ͭͷͳͷ;͵ͽͻͺͷͫͻͫͷ
ͳͲͯͰΒͼͽͬͬͪͳͲͻͪͯͳͺͻͪͬͪ
̽ͪͪͼͼͷͼͬͰͯͳͭͶͫͪͶͭͺͪͯͪΔͪ;ͽͳͪΒͪͼͳͯͳ͵ͪͽͪ
ͼͷͪΔͳͬͪΔͪΔͳͬͭͶͪͼͽͬͪ ͳ
ͺͼͽͰͺͰͭ ͭ;ͫΓͰΔͪ ;ͽͳͪΒͪ ͲͪͺͼͶͰͳ ͵ͪ͵ ͪ ͵ͪͻͪ͵ͽͰͻ ͯͼͪ ͪ ͻͪͯͷ ͷͰͼͽ;
ͽͪ͵ ͳ ;
ͯͻ;ͽͬ;̓ͶͪͼͳͳͺͻͶͰͽͪͻͳΒͪͽΒͰ;ͻͪͲͬͳΒͰͳͷͲͰͷΓͪͷͪͭͽͬ;ͭͪͰ
ͺͻͰͼͰͶͳͼͰ;ͲͰͷΓͰ
͋ͻͰΕͰͭͼͬͰͽͪ͊ͪͶͪͻͳΒͪͽͺͼͽͰͺͰͰͼͽͪΒͰ
ͺͻͰͽͪͺͪΒ;ΕͳͼͰ;ͺͻͰ͵ͪͻͳΒͪͽ
ͪͬͪΒ
ͲͫͭͺͻͳͻͯͰͼͬͭ
ͫͳΕͪ
ͭͽͬ ͯͪ Ͱͷͪ ͳ͵ͪ͵ͬ; ͼͪͭ; ͍ͶͰ͵ͼͳͫͳͶͳͲͬͪͳ ͻͪͯͳͳ ͭ;ͫͰ ͫͳͶ ͵ͪ͵ͪͬ ͳͽͰͻͰͼ Ͳͪ
ͷͰΌ;ͼͫͻͭͪͳͲͬͪΔͰͳͺͬͰͲͳͬͪΔͰ͢ͳͬͰͯͻͰͰͼͳΒͪͶͳͼͽͪͽ;ͼͬͳͰͰͺͻͰͯͼͽͪͬ
Γͪ ͯͬΓ Βͪ͵; ͷͽͳͬͪͳΒ; ͳͽͳ ͪͯͰ͵ͬͪͽ; ͼͬ; Ͳͪ ͫͳͶ ͵ΒͰ ͲͫͳΓͳΒͰ ͺͬͰͲͳͬͪΔͰ ͺ
ͼͬ;ͲͪͺͼͶͰͼͽͳ͈ͻͪ͵ͽͳ
ͲͪͺͼͶͰͼͽ;ͷͭͳͷͼͻͰͯͳͪͷͪͼͬͰ ͬͳͰͺͼͽͪΒͰͺͻͳͬͻͰ
ͷͰ ͼͽͪΔͰ ͳͲͷͰΌ; ͯͬͪ ͺͰͻͳͯͪ ͰͲͪͺͼͶͰͼͽͳ ͆Ͱ ͽͻͰͫͪ Ͳͪͫͻͪͬͳͽͳ ͯͪ Ͱ͵Ͱ ͰͻͪͲͬͳΒͰͰ ͳ
ͲͰͷΓͰ;ͻͪͲͬΒ;ͭͽͬͯͪͳͰͲͪΒ;Ͳͪͳͼͽͳͽ;ͽͼͽͪͶͭͲͪͺͼͶͰΔͪͳͶͳͺͻͪͬͪͺͼͬ;ͻͪͯͪ
͇ͬͪ͵ͬͪ ͼͳͽ;ͪͳΒͪ ͺͭͯ;ΒͰ ͻͪͲͬΒ; ͭͶͫͪͶͳ ͯͻ;ͽͬͰͳ ͰΒͰͯͪ͵ͼͽͳ
͵ΒͰ ͼ; ͯ ͺͻͰͯ
͵ͻͪΒͼͰͯͪͷͯͰͼͰͽͳͭͯͳͪͯͻͱͪͰͺͯ͵ͪ͵ͬͷ-ͽͪ͵ͬͷ͵ͽͻͶͷ̽ͻ;ͽͬͰͰͰΒͰͯͪ͵ͼͽͳ ͼͰ
ͷͭ; ͻͪͲͷͪͽͻͪͽͳ ͺ ͬͰͶͳ͵ͷ ͫͻΒ; ͼͬͪ ͌ ͬͯͰ ͺͼͷͪͽͻͪͷ ͵ͽͰ͵ͼͽ; Δͳͷͪ ͷͱͰͷ
ͭͬͻͳͽͳ͵ͪͰΒͰͯͪ͵ͼͽͳͷͪͺͻͳͯͪ
͵ͪͺͳͽͪͶͪͳͳͷͬͳͰ
͵ΒͰΒͰͬͻͶͺͼͰͱͪͪͶͳͲͳͻͪ
487
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈͋ͳ͵Ͱͽͳ 1JLFUJ
ͼͽͻ–
ͪͶͳͳ͵ͪ ͭͶͫͪͶͷͪͻͪͼͽͪΔ;ͬͳͭͻ;ͺͪͳΒͪ͵ΒͰ
ͺ͵ͪͲ;Β; Ͱ͵Ͱ ͵ͶͪͼͰ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ ͌ ͺͻͬͷ ͻͰͯ; ͬͯͰ ͼͰ ͷͳͼͶͳ ͪ ͪͼͽͪΒͪΔͰ ͷͪͻͭͳͪͶͰ
͵ͶͪͼͰͳͺͻͰ͵ͪͻͳΒͪͽͪ
͈ͳ͵ͰͽͳΒͰ;ͳͯͪͼͰͯͺͰͽ͵ͪͼͪͷͯͰͼͰͽͳͭͯͳͪ99ͬͰ͵ͪͯͯͪͪͼ;ͬͰΕͪͬͪΒ;ͻͪͲͶͳ͵Ͱ;
ͬͳͼͳͳͺͻͳͯͪͪΒͫͭͪͽͳΒͳͺΒͰͯͳͪͪͳͼͽͪͽ͵ͪͼͬͰͽͪ 1JLFUJ
ͼͽͻ–
͈Ͱͻͳ
ͯ ;ͳ ͽͺͳΔͪΔͪ ** ͼͬͰͽͼ͵ͭ ͻͪͽͪ ͫͳ ΒͰ ͫͰͶͰͱͰ ͺ͵;ͪΒͰͷ ͯͪ ͼͰ ͽͪͯͪ ͻͪͯͳ͵ͪͶͳͲͬͪͰ
ͰΒͰͯͪ͵ͼͽͳͺͻͳͯͪͼͽͪͬͰͺͯ͵ͪ͵ͬ;-ͽͪ͵ͬ;ͯͻ;ͽͬͰ;͵ͽͻͶ;ͻͪͯͳͺͯͳͲͪΔͪͷͽͳͬͪͳΒͰͲͪ
;ͶͪͲͪ͵;ͻͪͽͳͫͻͪ;ͼͿͪͳͼͽͳ͵ͳͷͼͳͶͪͷ͇ͪͬͪͽͰͯͰͳΒͪͼͰͪͼͽͪͬΓͪͯ͵ͻͪΒͪͻͪͽͪͺͪͼͬͰ
ͯͺͻͰͯ͵ͻͪΒͼͰͯͪͷͯͰͼͰͽͳͳͺͰͽͪ͵ͼͪͷͯͰͼͰͽͳͭͯͳ͎ͪͶͪͯͻͪͽͬͼ͵ͪͻͪͬͽͰͱͪͼͽͻͪͪΒͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
;ͬͰͶͳ͵ΒͷͰͻͳ;ͽͳͪͶͪͪͽͯͪͼͰͻͪͯͳ͵Β͵ͶͪͼͳͯͪΒ;ͷͭͪͺͻͪͬͪ͵ͪ͵ͫͳͼͰ
ͺͯͳͭͶͪ ΔͰͪ ͷͽͳͬͳͼͪͼͽ ͳ ͽͳͷͰ ͺ͵ͪͲͪͶͪ ͼͳΒͪͶͪ ͼ;ͺͰͻͳͻͼͽ ̀ͪͺͪͯͪ ͪͯ ́ͼͽ͵ͷ
͆ͪͻͪͬ
ͬͳΒͰͫͳͶͻͰͲ;ͶͽͪͽͬͰͶͳ͵ͰͫͻͳͭͰͼͬͰͽͪ͵ͪͺͳͽͪͶͪͲͪͺͶͱͪΒͻͪͯͳ͵Ͱ͵ͶͪͼͰ
ͬͰΕ
ͽͰͱΔͪͯͪͼͰͯͻͱͳͻͪͬͽͰͱͪͳͲͷͰΌ;ͯͬͪͺͶͳͽͳ͵ͪͫͶ͵ͪ͋ͪΒͷͽͳͬͰͼͽͪΒͰͻͪͼͺͪͯͷͼͳΒͪ
Ͷͳͼͽͳ͵ͭͫͶ͵ͪ
ͼͳͷͫͶͳ͵ͳͺͻͰͯͼͽͪͬΓͰͭͺͪͯͷ̹ͰͻͶͳͼ͵ͭͲͳ͈ͯͪͼͶͰͬͭͪͼͶͪͫͰͼͳ
ΒͪͶͳͼͽͳ͵ͳͻͳΒͰͽͳͼͪͰͼͪͭͰ;;ͽͪͻͲͪͺͪͯͭͼͬͰͽͪ
ͳͷͰͼͰͽͬͪͻͪͺͻͼͽͻͲͪͼͶͪͫΓͰΔͰͳͯͰΒͰ
ͼͳΒͪͶͰͯͻͱͪͬͰͳΒͪͪΔͰͰͶͳͫͰͻͪͶͭ͵ͰͺͽͪͺͼͶͬͪΔͪ͠ͰͯͪͯͼͶͪͪͰͶͳͫͰͻͪ
ͶͳͲͷͪΒͰͼͽͰͳͿͳͪͼͳΒͼ͵ͳ͵ͪͺͳͽͪͶ
͵ΒͳΒͰ;ͷͰΌ;ͬͻͰͷͰ;ͽͶͳ͵ΒͪͪͯͪΒͰͷͭ;Εͳͯͻͪͼͽͳ
;ͬͰΕͪͰͻͪͲͶͳ͵Ͱ ;ͺͻͳͯͳͷͪͪΒͫͭͪͽͳΒͳͳͼͽͪͽ͵ͪͯͻ;ͽͬͪ
͵ΒͰ ͼ;ͫͳͶͰͼͽͪͬΓͰͰ ͺͯ
͵ͽͻͶ;;ͺͻͰͽͯͷͺͰͻͳͯ;
̸̸̸̸̸̸̸̸̸͉̻͈͉͉͇͉͇̺̻͇̹͎́͆̈́͆̓̈́͊́̾̓́͋̓͋̾͆̽́̈́̈́͆́͠ͅ
̸͉̺͎͇̽͌͑͋̾͆́͆̾̾̽͆̓͊͋́͠
͋ͻͰͫͪͶΒͰͯͪͺͻΌͰͯͼͽͪͬͻͰͷͰͪͯͪͼͰͯͳͯͰΒͰͯͰ͵ͶͪͼͳͻͪͳͰͶͰͷͰͪͽͪͯͻ;ͽͬͪͯΌͰͯ
ΒͪͼͰ͵ͰͺͳΒͰͷͪͻͭͳͪͶͰ͵ͶͪͼͰ VOEFSDMBTT
͠ͺͶͬͳͷ9*9ͬͰ͵ͪͪͅͻ͵ͼΒͰͭͬͻͳ
Ͷ;ͷͺͰͺͻͶͰͽͪͻͳΒͪͽ;
ͪ ͎Ͱͻͳ ͅͰΒΒ; )FOSZ .BZIFX
ͼͰ ͫͪͬͳ ͪͪͶͳͲͪͷͪ ͱͳͬͽͳ ;ͼͶͬͪ
ͺͬͻͰͷͰͳͻͪͯͳ͵ͪͳͳ͵ΒͳͼͰͪͶͪͲͰͼͯͻ;ͭͰͼͽͻͪͰͲͪ͵ͪ ͺͻͼͽͳͽ;ͽ͵ͳ
͵ͻͳͷͳͪͶͪͪͳ
ͼͶ
-JTUFS
ͼͽͻ–
͇ͫͪͪ;ͽͻͪͼ;ͳͷͪͶͪ;ͬͳͯ;Ͱ͵;ͬͻͼͽ;ͪͼͳΒͪͶͼͽͳͭͻ;ͺͪ͵Βͳͷͪ
ͼ;ͼͰͫͪͬͳͶͳ
ͽΒͰͽͰͱͪͶΔͳͬ͵Ͱͺͽ;ͪͶͫͶͳ͵ͬͪΔͰͳͯͰͿͳͳͼͪΔͰͪͫͪͲͳͽͻͪΒͰ
ͰͲͪͺͼͶͰͼͽͳ
ͺͪͼͳͬͼͽͳͳͼͳΒͪͶͰͳͼ͵Γ;Ͱͼͽͳ
ͲͪͬͳͼͼͽͳͯͰͿͻͷͪͶͰ
ͽΒtͼͳͬͰi
Ͱ͵ͷͳΒͰͳͼͶ̽ͪͪͼͷͭͳͪ;ͽͻͳͺͻͪͬͰͻͪͲͶͳ͵;ͳͲͷͰΌ;ͷͪͻͭͳͪͶͰ͵ͶͪͼͰͳͻͪͲͳͯͰͻͳͬͪͽͪ
ͪͅͻ͵ͼͬͭͼͬͪͽͪΔͪͶ;ͷͺͰͺͻͶͰͽͪͻͳΒͪͽͪ͌ͼͪͬͻͰͷͰͳͷͭͶͰͯͳͽͳͷͪ
͵Γ;ͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ
ͷͪͻͭͳͪͶͰ͵ͶͪͼͰΒͰͼͽͰͳͼ͵Γ;ͰͼͽͳͲͯͻ;ͽͬͰͳͽ͵ͬͪ
ͺͻͰͼͬͰͭͪͯ;ͭͻͪͳͼ͵Γ;Ͱͼͽ
ͳͲ ͺͻͰͼͪ ͻͪͯͪ
ͳͲ ͵ΒͰ ͼͶͰͯͳ ͳ Δͳͬ ͼͳͻͷͪͽͬ ͇ͬ ͺͻͪͽͳ ͲͪͪΒ ͬͰΕͪ ͼͳΒͪͶͪ
;ͼ͵ͻͪΕͰͼͽ ͯ Ͱ ͵Βͪ ͫͰͶͰͱͪͬͪ ͻͪͯͳ͵; ͵Ͷͪͼ;
ͪͶͳ ͳ ͺͼͰͯͬͪΔͰ ͼͺͼͽͬͰͰ ͼ;ͺ͵;Ͷͽ;ͻͰ
͢ͳͬ;͵;ͺͳͺͶͱͪΒͺͻͳͲͬͯͳͪͽͳͼͳΒͪͶͳͺͭͶͰͯͪͼͽͪͽͪ͵ͯͻ;ͽͬͪͳΔͰͷ;ͯͭͬͪͻͪ
Β;ΕͰͫͶͳ͵ͰͼͳΒͪͶͭͳͼͳΒͪͶͺͪͽͶ͵ͭͺͪͪΔ̻ͪͰͰͻͪͶͳͯͶͳ͵;ΒͰͺͪͼͳͬͼͽ;
ͺ͵ͻͰͽͪΔ; ͫͳͶ ͵ͪ͵ͬͰ ͼͳΒͪͶͰ ͪ͵ͳΒͰ
ͰͺͻͳΒͪͽͰΓͼ͵ͳ ͼͽͪͬ ͺͻͰͷͪ ͿͳͳΒͰͶͷ ͯͻ;ͽͬ;
ͼ͵ͶͼͽͼͳͬΒͰ͵ͷͳΒͳͳͭͰͰͻͪͶͪͺͼͳ-ͼͳΒͪͶͪͽͻͪ;ͷͪͽͳͲͬͪͼͽ͆ͰͻͰͽ͵ͬͯͫͳΒͪ
488
̸̸͇̹͇͇̺͉͊̈́̽͆́̈́̽́͆́ͣͪͯͅͅͳ͵ͪͶͳͲͪͳΒͪͭͶͫͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͳͰͽͳ͵ͳͳͻͪͼͳͺͻͰͯͲͪ͵
ͽͼͰͯͰͪͬͪͺͻͼ̸ͪͿͻͪͷͰͻͳ͵ͪͳͷͪ;̸͊̽ͳͶͳ͉ͷͳͷͪ;
ͳͲ;Ͱͬͻͺͼ͵ͳͲͰͷͪΓͪ ͅͳͶͪͯͳͬͳΕ
͊ͪͬͻͰͷͰͰ ͽͰͻͳΒͰͷͪͻͭͳͪͶͰ͵ͶͪͼͰͷͭ;ͼͰͺͯͰͶͳͽͳ;ͯͬͰͭͻ;ͺͰ
;Ͳͪͬͳͼͼͽͳͯͽͭͪ
͵ͪ͵ͪͬͯͼͳͷͪΒ;ͺͻͰͷͪͰͲͪͺͼͶͰͳͷͪͳͺͼͰͫͯ;ͭͻͰͲͪͺͼͶͰͳͷ͉ͪͰΒͰ͵ͲͰͻ
ͬͪͽͳͬͳͷͳͻͪͯͳ͵ͪͶͳͷ͵Ͱͺͽͳͷͪ Gallie
ͼͽͻ–
̀ͪ͵ͲͰͻͬͪͽͳͬͰ͵ͰͺͽͰͰͲͪͺ
ͼͶͰͼͽ ΒͰͺͼͶͰͯͳͪͶͳͳͼͫͳͪͳͼͽͪͬͬͪͺͻͰͷͪͻͪͯ;͇ͬͰͽͰͻͳΒͰͭͰͰͻͪͶͳͷͪΒ;Ͱͭͪ
ͽͳͬͪͼͽͪͬͺͻͰͷͪͰͲͪͺͼͶͰͳͷͪ
ͰΔ;Β;ΕͳͯͪͼͰͻͪͯͳΔͳͬͷͺͻͰͯͰΓͰΔ;ͳͶͳͷͳͲͫ
ͻ;͊ͽͭͪͳͯͫͪ;Β;ͼͬͪ͵;ͳͯͰΒ;ͯͻͱͪͬͰͺͷΕͳͰͲͪͺͼͶͰͳͷͪ
ΒͰͻͺͻͰΔ;Β;ͯͪΒͰͳ ͳͰ
ͲͪͼͶ;ͱ;Β;͊ͯͻ;ͭͰͼͽͻͪͰ
ͻͪͯͳ͵ͪͶͳ͵ͰͺͽͳͰͲͪͺͼͶͰͰͯͱͳͬΓͪͬͪΒ;͵ͪͱͻͽͬͰͼͺͼͽͬͰ
ͳͱͳͬͽͳ͵Ͷͼͽͳ͌ͬͷ͵ͽͰ͵ͼͽ;ΒͰͬͰͷͪͳͯͳ͵ͪͽͳ̻ͬͪͳͯͰͼͬͼͽͪͬͯͪΒͰͺͻͯ;͵
ͬͪΔͰ ͯ;ͭͻͰ ͰͲͪͺͼͶͰͼͽͳ
;ͼͶͰͯ ;ͫͻͲͪͭ ͽͰͶ͵ͭ ͻͪͲͬΒͪ
ͺͻͳͻͯͪ ͺͼͶͰͯͳͪ
ͻͪͲͬΒͪ͵ͪͺͳͽͪͶͳͲͷͪ (JEEFOT
͵Βͪͯͼͬͭͺ;ͭͳͲͻͪͱͪΒͪͯͶͪͲͳ;ΔͰͭͬΒͰͶͳͫͰͻͪͶ
ΒͿͪͲͳ̽ͪ͵ͶͰ
;͵;ͺͪͷͪͻͭͳͪͶͳͲͪͳΒͪ
ͺͯͻͪͲ;ͷͰͬͪΒ;Εͳͽ;ͼͳΒͪͶ;ͳͻͪͯ;ͳͼ͵Γ;Ͱͼͽ
ͼͳͻͷͪͽͬͳͼͳΒͪͶ;ͳͲͶͬͪͼͽ
ͺ͵ͻͰΕͰͼͺͳͻͪͶ;ͼͳΒͪͶͰ ;ͼ͵ͻͪΕͰͼͽͳ;ͻͪͲͶͳͳͽͳͷ
ͼͰͭͷͰͽͳͷͪ ͯͻ;ͽͬͰͭ ͱͳͬͽͪ
ͪ ͵Βͪ ͼͰ ͺͼͽͳͱͰ Ͱͷͭ;ΕΕ; ͻͪͯͭ ͪͭͪͱͬͪΔͪ
ͳͷͰ
ͺͪͯͪͱͳͬͽͳͼͽͪͯͪͻͯͳͻͪͼͽͰͻͳͲͳ͵ͯͼͳͻͷͪͽͬͪ 1BVHBN
ͼͽͻ–4JMWFS
ͼͽͻ–,SPOBVFS
ͼͽͻ–(BMMJF
04).
͊ͬͰ ͬ ͺͻͪͽͳ ͳ ͼͷͪΔͰΔͰ ͯͻ;ͽͬͰͳ ͪ͵ͽͳͬͼͽͳ
ͺͰͬ ͯ ͺͻͳͬͪͽͳ ͵ͽͪ͵ͪͽͪ ͺͪ
ͪͯͪΓͰ
ͳͷͰͼͰ ;ͬͰΕͪͬͪͬͰͻͬͪͽΕͪ ;͵;ͺͰͼͳΒͪͶͰͳͲͶͪͳΒͰͪͅͶͳΒͰ͵ͻͪ͵ͯͪͳͲ ͬͭͪ
ͳͲͪΌ;ͺͻͫͶͰͷͳ;Ͷ͵ͪͶΒͲͪΒͰͯͳͳ
ͺͻͯͳͳ
͵ͻ;ͭ;ͺͻͳΒͪͽͰΓͪ
ͻΌͪ͵ͪͳ͵ͷͳΒͪ
ͳͷͰͼͰͪ
ͯ;ͭͳͻ͵ͼͷͪΔ;Β;ͪͼͰͲͪͺͻͳͼͽ;ͺͳͿͻͷͪͳΒͪͷͪͳͺͯͻͳ;ͽͻͪͱͰΔ;ͬͭͺͼͶ͈ͪͻͳͼ
ͽ;ͺͽͻͱͳͽ;ͻͪͯͪͽͬͪͻͪͷͭ;Εͼͽ;Ͷͪͼ͵ͪ;ͻͰͭ;Ͷͪͻ;͵Ͷͪͼ;ͼͽͻ;͵ͽ;ͻ;
ͪͺͻͳͺͪͯͪΔͰͷͪͻͭͳ
ͪͶΒ͵ͶͪͼͳͲͪͳͫͳͽͳͳͼͺͯͪΒͳͱͰͻͰͭ;ͶͪͻͰͯͻ;ͽͬͰͰ͵ͶͪͼͰ #VDLJOHBN
͌ͽͷ
ͼͷͳͼͶ;ͼͰͰͭͶͰͼ͵ͳͰ͵ͬͳͬͪͶͰͽͲͪͷͪͻͭͳͪͶ;͵Ͷͪͼ;ͷͱͰͼͬͪͽͳͽͳ͵ͪ͵ͶͪͼͪͳͼͺͯͻͰͭ;ͶͪͻͰ
͵ͶͪͼͰ ͼͽͻ;͵ͽ;ͻͰ
ͪͶͳ Ͱ ͵ͪ ͺͽ͵Ͷͪͼͪ
ͽ ͼͰ Ͱͼͽ ͽͰͻͷͳͶ͵ͳ ͺΒͪͬΓ;ΒͰ ͵ͪ ͷͭ;Εͳ ͳ
ͺͭͻͰͪͺͻͰͬͯͬͭͳͲͻͪͲͪ͌ͽͷͼͷͳͼͶ;ͷͪͻͭͳͪͶͳͲͪͳΒͪͲͪͳͼͺͻͰͰͼͽΓ;ͯͳͯͪ;Ͱͼ
ͽͬ;Β;;Ͱ͵ͷͼ͵ͷ
ͯͻ;ͽͬͰͷͳͭͻͪΌͪͼ͵ͷͱͳͬͽ;
ͳͷͰͼͰͯͪΓͰ;ͭͻͱͪͬͪΔͳͬͺͻͳͼͽ;ͺ
ͷͭͳͷΒͪͬͳͷͻͰͼ;ͻͼͳͷͪͬͰͲͪͳͷͲͪͼͳΒͪͶͺͻͳͬͪͽΓͳͬͯͻ;ͽͬͰͳͼͽͪͯͪͻͯͳ͵ͬͪͶͳͽͰͽ
ͱͳͬͽͪ ͳ ͼͽͬͪͻͳͬͪΔͰ ͪ͵ ͳ ͼͬͳ Γ;ͯͼ͵ͳ ͺͻͪͬͪ
ͽ ͬͯͳ ; ͯͪΓ; ͯͳͼ͵ͻͳͷͳͪͳΒ; ͳ
ͼͰͭͻͰͭͪͳΒ;
͆ͪͼ;ͺͻͽͷͪͻͭͳͪͶΒ͵Ͷͪͼͳ
͵ΒͪͼͰͯͻͰΌ;ΒͰ͵ͪͺͪͼͳͬͪͭͻ;ͺͪͳΒͪ
ͼͽΒͳͺͻͰ͵ͪͻͳΒͪͽ
͵Βͳ
ͼͰ ; ͼͽͪͻͽ; ͺͻͰͺͲͪΒͰ ͵ͪ Ͱ͵ͼͺͶͲͳͬͪ ͳ ͺͽͰͳΒͪͶ ͺͪͼͪ ͯͻ;ͽͬͰͪ ͭͻ;ͺͪ 4UBOEJOH
̽͵ͼ;ͺͻͬͳͯ;ͭͽͻͪΒͳͼ͵Γ;Ͱͳͼͽͻͱͳͽͪͻͪͯͪ
ͯͻ;ͭͳͼ;ͪΔͰͷ;ͺͻͳͼ;ͽͳ
ͪͶͳͰ;
ͯͬΓΒͷͰͻͳͳͪͲͪͯͬΓͪͬͪΒ;Εͳͪͳ͉ͪͯͳͼͰͻͪͼͽ;ΕͰͷͫͻΒ;ͺͬͻͰͷͰͳ
ͺͻͳͬͻͰͷͰͳ
ͼͰͲͼ͵ͳͻͪͯͳ͵ͪ
ͳ͵ΒͳͻͪͯͰͪͺͻΒͰ͵ͽ;
ͼͪͼ͵ͻͪΕͰͳͷͳͶͳͿͶͰ͵ͼͳͫͳͶͳͷͻͪͯͳͷͬͻͰ
ͷͰͷ
ͻͪͯͳͳͷͪͪͶͳͲͳͭ
ͰͻͰͽ͵ͺͻͳͺͪͯͳͳͷͪͰͽͳ͵ͳͷͪΔͳͪ
Ͱͷͳͭͻͪͽͳͷͪͳͳͷͳ
ͭͻͪͽͳͷͪ
ͬͶͽͰͻͳͷͪ
ͳͲͫͰͭͶͳͪͷͪ
ͪͭͪͱͬͪͳͷͺͻͰ͵ͷͶͪͯͳͼ͵ͳͳͼͽ;ͯͰͽͼ͵ͳͲͪͯͻ;ͭͪ
ͳ ͼͶͳͳ ͻͭͪͳͲͪͳΒͪ ͳ ͯͻ;ͭͳͷ ͼͶͳͳͷ ͵ͪͽͰͭͻͳΒͪͷͪ ͻͪͯͳ͵ͪ
ͺͯͬͻͭ;ͽͳͷ Ͱͽͳͺͳͳͷ
ͫͶͳͳͷͪͲͪͺΓͪͬͪΔͪ
͵ΒͳͰͷͪΒ;ͻͰͯͬͻͪͯͬͻͰͷͰ
ͼͽͪͶͳͻͪͯͳͯͼ
ͺͪͼͪͷͳͷͽͳͷ
489
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͱͷͭ;ͳͯͪ;ͱͳͬͪΒ;ͺͻͳͬͳͶͰͭͳΒͰ͵ΒͰͼͶͰͯͰͳͲͻͰͭ;Ͷͪͻͭͻͪͯͭͯͼͪ
͵ͪͽͼ;ͻͰͭ;Ͷͳ
ͼͪͻͪͯͳͼͽͪͱ
ͺͻͪͬͪͫͶͬͪΔͰ
ͼͶͫͯͰͯͪͰ
ͭͯͳΔͳͯͷͻ
ͺͰͲͳΒ;
ͺͶͪΕͰͺͻͰ͵ͬͻͰ
ͷͰͳͻͪͯ
ͯͰͿͳͳͼͪͻͪͯͬͻͰͷͰͳͼͽͪͶͪͯͪͬͼͬΒͰͪͻͪͯͳ͵ͪͺͻͪͬͪ
̻ͪΒ͊ͽͰͯͳͭͺͻͰ͵ͪͻͳΒͪͽͰͯͻͰΌ;ΒͰͺͲͳͽͳͬ
ΔͰͭͬͳͷͳΔͰͳ;ͽͬͻΌͰͳͷͼͬΒͼͽͬͳ
ͷͪ
ͬͰΕͰͭͪͽͳͬ 4UBOEJOH
ͼͽͻ
͵ͪͯͻ;ͽͬͰ;ͭͻ;ͺ;
͵Ͷͪͼ;
͵ͪ͵ΒͰͪͲͳͬͪ
͵ΒͪͰ
ͺͼͰͯ;ΒͰͯͻͰΌͰͪͼͬΒͼͽͬͪ͵Βͪͼ;ͫͳͽͪͲͪͯͰͿͳͳͼͪΔͰͼͳΒͪͶͭͺͶͱͪΒͪͻͰͭ;Ͷͪͻͳ͵Ͷͪͼͪ
́ͪ͵ͼͰͳͲ͊ͽͰͯͳͭͬͳͪͬͯͪͰͷͱͰͲͪ͵Γ;ͳͽͳͽͪͺͻͰ͵ͪͻͳΒͪͽΒͰͼͽͰ
ͬͰΕͼͪͷͽͪͳΒͰ
ͳͺͪ͵ͳͲͯͼ;ͼͽͬͪͫͳͽͳͼͫͳͪͼͶͰͯͳͰͼͳͭ;ͻͼͽ͵ͪ͵Γ;ͼͳΒͪͶ-ͺͼͳͶ͵ͼͬΒͼ
ͽͬͬͰͭͻ;ͺͪͳΒͰ
Ͱͼͳͭ;ͻͼͽͯͪͶͳΕͰ; ͫ;ͯ;ΕͼͽͳͳͷͪͽͳͼͽͪͫͳͶͪ ͺͼͪ
ͺͻͳͯͰ
ͻͪͯ
ͬͻͰͷͰ
ͺͻͪͬͪͺͼͬ;ͻͪͯͪͳͽͯ́ͲͽͰͰͼͳͭ;ͻͼͽͳ
ͺͻͰͷͪΔͰͭͬͷͲͪͺͪͱͪΔ;
ͼͶͰͯͳͯͪΒͰͻͰ
ͺͪͼΒ͵Ͷͪͼͳ
ͺͽͰͳΒͪͶͰ͵ͼͺͶͲͳͬΒ͵Ͷͪͼͳ;ͪͼͽͪΒͪΔ;
͵ΒͪͫͳͷͭͶͪͲͫͳΓͯͪ;Ͳͯͻͷͪ
;ͼͺͼͽͪͬΓͰͳͻͰͯͼͽͬͪͻͳ̽ͪ͵ͶͰ
ͳͪ͵ͼͰ͵ͻͳͼͽͳͻͰ͵Ͷͪͼͪ
ͳͭͶͰͯΒͰͯͪͽͪͭͻ;ͺͪΒ;ͬͰ͵
ͳΒͰͺͼͽͪͶͪ͵Ͷͪͼͪ
ͪͼͪͷͳͷͪͺͽͰͳΒͪͶͯͪͫ;ͯͰ͵Ͷͪͼͪ
̸͵ͼͰͰͽͷͱͰͼͷͪͽͻͪͽͳͲͪͰͼͺͻ;͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵;ͺͻͰ͵ͪͻͳΒͪͽͪ
ͯͪΒͰͽͳΔͰͳ
ͪͯͪͺͻͰͯͼͽͪͬΓͪͰͽͰͻͭͰͳͼ͵;ͺͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͼͳΒͪͶͳ͵ͪͽͰͭͻͳΒͪ
͵ΒͳͯͰͶͰ
ͲͪΒͰͯͳ͵;ͼ;ͯͫͳ;ͶͳͰ;;ͼͳΒͪͶΒͰͼͳͭ;ͻͼͽͳ͉;ͱͳͪ 3VßJDB
ͼͽͻ–
ͪͬ
ͯͳͯͪͼͰ
ͪͫͪͲͳͺͻͬͳ;ͬͳͯͪ;ΔͰͭͬ;ͼͽͻ;͵ͽ;ͻ;
ͷͱͰͳͲͬͰͼͽͳͲͪ͵Γ;ͪ͵ͯͪͭͪͳͰͽͻͳͼͬ
Ͱͭͻ;ͺͰͼ;ͬͳͳ
ͽΒͭ;ͫͳͽͳͳͳͲͻͰͯͬͪ͵ͶͪͼͳͰͻͪͯͳ͵Ͱ͵ͶͪͼͰ
ͳ͵Βͳͼ;ͷͪͷͱͻͽ
ͬͰͽͰͶ͵ͰͰͲͪͺͼͶͰͼͽͳͭͻ;ͺͰ͵ΒͰͼ;ͺͺͻͳͻͯͳͼͬͭͫͳΕͪͷͪͻͭͳͪͶͳͲͬͪͰͳͼͳ
ΒͪͶͳͼ͵Γ;ͰͰ ͷͳͭͻͪͽͳ
ͳͲͫͰͭͶͳͰ
ͼͫͰͼͪͳͬͪͶͳͯͳͽͰͽͷͳͼͶ
͵ͻͰͪͽͳͬͳͺͻͰ͵ͪͻͳΒͪͽ
;ͭͶͪͬͷͷͶͪͯͳͳͬͳͼ͵ͫͻͪͲͬͪͳͼͽͻ;Δͪͳ
Ϳͻ;ͼͽͻͳͻͪͳͼͬΒͳͷͱͳͬͽͳͷͪͼͪͷͪ
͈ͻͳͼ;ͼͽͬͽͻͰΕͰͭͻ;ͺͰ
ͺͼͷͪͽͻͪ;ͳͼͽͻͳΒͼ͵ͷ͵ͽͰ͵ͼͽ;
ͪͺͻͬͳͺͭͶͰͯΒͰͳͲͰͪΌ;
Β;ΕͰ
ͪͶͳͪ͵ͼͰͷͪͶͫΓͰͲͪΌͰ;ͶͳͽͰͻͪͽ;ͻ;
ͷͱͰͼͰͺͻͳͷͰͽͳͽͳͯͪΒͰͯͪͬ;ͰͪͽͰͯͰͳΒͪ
͵Ͷͪͼͭ ͼͺ;ͽͪΔͪ ͼͽͻ;Δͪ͵ͳ ͭͻ;ͺͪͳΒͪ
͵ΒͰ ͼ; ; ͻͪͳΒͳͷ ͺͰͻͳͯͳͷͪ ͺͻͳͺͪͯͪͶͰ ͬͳͳͷ
͵ͻ;ͭͬͳͷͪͼͻͰͯΔͰ͵ͶͪͼͰ
ͯͪͫͳͼͰ;ͼͪͯͪΔͰͬͻͰͷͰͪͶͰ;ͻͪͬͳ
ͺͪͳͳͼͺͯ͵ͶͪͼͳͰͻͪͯͳ
͵Ͱ͵ͶͪͼͰ͠ΒͰ͊ͰͻͱͪͅͶͰ .BMMFU
ͭͬͻͳͺΒͪͬͳͬͰͻͪͯͳ͵Ͱ͵ͶͪͼͰ
͵Β;
ͺͻͰͯͬͰΕ
͵Ͷͪͼͳͭͷͪ;ͰͶͭͻͪͯͳͽͬͪ
ͼͪͯͪ ͳͰͳ ͼͽͻ;ΔͪͳͻͪͲͶͳͳͽͳͺͻͿͳͶͪ
;͵Γ;;Β;Εͳͳ
ͰͪΒͫͻͪͲͬͪͳΒͰͳͪΒͺͻͯ;͵ͽͳͬͳΒͰ͈ͻͪ͵ͽͳ
Δ;ͳͰͼͬͳͳ͵Βͳͼ;;ͪΒͪͷͷͯ
ͼ;ͪͅͶͰͳΒͰͺͻͰͯͬͳͯͰͷͭ;ΕͼͽͺͻͰ͵ͪͻͳͲͪͳΒͰͻͪͯͰͼͪͭͰ;͵ΒΒ;ͲͪͪΒͷͫͳͷ;;Ͱͼ
ͽͬ;Β; ;ͺͻͪͬ ͳ ͵Βͳ ͫͳ
ͳͲ ;ͭͶͪ ΔͰͭͬͭ ͬͻͰͷͰͪ
ͽͻͰͫͪͶ ͯͪ ͺͻͳͺͪͯͪΒ; ͬͳͳͷ ͵ͻ;ͭͬͳͷͪ
ͼͻͰͯΔͰ͵ͶͪͼͰ͢ͰͭͬͲͪͪΒͼͰͭͶͰͯͪ;ͽͷͰͯͪΒͰͺͻͰͯͬͳͯͰͰ͵ͰͯͺͼͶͰͯͳͪ͵ͪ͵ͽͰͳ͵-
ͽͰͶ͵ͭ ͻͪͲͬΒͪ
ͽͪ͵ ͳ ͺͻͰ͵ͪͻͳͲͪͳΒͰ
ͺͻͰ ͼͬͰͭͪ ͽͰͯͰͳΒͼ͵ ͼͺ;ͽͪΔͰ ͯͻ;ͽͬͰͭ
ͺͶͱͪΒͪ ͬͳͼ͵ͫͻͪͲͬͪͳ ͼͽͻ;Δͪ͵ͪ
ͪ͵ ͳ ͳ ͪΒͬͳͰͭ ͳͬͪ
ͳ Δͳͬ ͼͳΒͪͶ-
͵ͶͪͼͺͻͳͫͶͳͱͪͬͪΔͰ ͻͪͯͳͽͬ;͑ͽͪͬͳͰ
ͲͪͪͅͶͰͪ ͳ ͺͼͽͪΒ;ͯͰͬͰͻͪͯͳ͵Ͱ ͵ͶͪͼͰ
͌ͳΒͰΔͳͬͪΒͪͷͳͼͽͪͽ;ͼͳͽͰͯͰͳΒ;ͼͺ;ͽͪΔͪͲͪͻͪͯͪ
ͽͳ
ͳ;ͺͭͶͰͯ;ͷͪͽͰͻͳΒͪͶͭ
ͼͽͪͽ;ͼͪ
ͺͻͳͫͶͳͱͪͬͪͻͪͯͳͽͬ;
͊ͻͰͯͳͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪ
̹;ͻͯͳΒͰ #PVSEJFV
ͼͽͻ–
;ͪͬͪͻͪͼͽ;ΕͳͽͻͰͯ
ͺͻͰ͵ͪͻͳͲͪͳΒͰͳͺͻͳͷͰΕ;ΒͰ
ͪͼ;ͺͻͽ͊ͽͰͯͳͭ;
Ͱ͵ͰͪͼͺͰ͵ͽͰ͵ͽͳ;ͳͽͰͽͪͺͻͰ͵ͪͻͳΒͪͽͪ ͭͪ
490
̸̸͇̹͇͇̺͉͊̈́̽͆́̈́̽́͆́ͣͪͯͅͅͳ͵ͪͶͳͲͪͳΒͪͭͶͫͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͪͲͳͬͪͺͻͰ͵ͪͻͳͽͰͽ
ͼͷͪͻͭͳͪͶͷ͵Ͷͪͼͷ͈ͻͰ͵ͪͻͰͻͪͯͳ͵Ͱͬͳͯͳ͵ͪͼͳΒͪͶͺͪͼͳͬͰ
͵ͪ
Ͱ͵Βͳͳͼ;;ͼͽͪΔ;ͳͯͪͲͪͷͳͼͶͰͼͰͫͰ;ͫ;ͯ;Εͼͽͳ
ͪ͵ͪͷͶͳͯͪͺ͵ͻͰ;ͫͳͶ͵ͪ͵ͬ;ͼͳ
ΒͪͶ;ͪ͵ͳΒ;ͻͪͯͳͺͻͰͬͪͲͳͶͪͱͰΔͪ ͺͼͽΒͰΕͰͭͼͽͪΔ̹ͪ;ͻͯͳΒͰͺͻͳͷͰΕ;ΒͰͯͪΒͰͺͻͶͰͽͰͻͬͰΕͳͷͪ
ͷͳͳͷ;ͷ ͼͽͬͪͻͳ ͭͪͻͪͳΒͪ ͳ ͼͳͭ;ͻͼͽͳ ͪ ͼͬ; ͵Βͳ ͫͳ ͷͭͪ ͯͪ ͼͪͭͶͰͯͪ ͼͺͼͽͬͰͳ
ͺͶͱͪΒͳͯͪͫͶͳ͵;ΒͰͼͬΒͰ͵ͶͪͼͰͳΓͰͬͰ
ͪͶͳΒͰͳͷͪͳͽͪͯͪͳͲͭ;ͫͳ
ͺͪͪ͵ͳͯͪͺͪͯͰͳͼͺͯ
ͳͬͪͺͻͶͰͽͪͻͳΒͪͽ͍ͪͶͰ͵ͼͳͫͳͶͳͻͪͯΒͰͬͰΕͽͪͯͪ;͵ͳ;ͽ;ͼͳͭ;ͻͼͽ
ͺͬͰΕͪ͵͵;ͻͰͳΒ;
ͷͰΌ;ͻͪͯͳͳͷͪ͵ͪ͵ͪͶ͵ͪͶͷ
ͽͪ͵ͳͪͭͶͫͪͶͷͳͬ;
ͳ;ͭͪͼͳΔͳͬͰ͵ͶͪͼͰͪͷͫͳ
ͳΒͰ͈ͶͱͪΒͺͻͰ͵ͪͻͳͻͪͯͳ͵ͪΒͰͺͻͰͽͬͻͰ;ͫͻͫ;ͲͪͿͳͲͳͶ͵ͳͺͼͽͪͪ͵
ͪͰͲͪ͵ͶͪͼͰ
ͳͽͰͻͰͼͰ͑ͽͪͬͳͰ
;ͪͬͪͯͪͬͶͪͯͪΒ;ΕͳͼͳͼͽͰͷͺͶ;ͭͪͷͪͺͶͳͽͳ͵ͰͳͰ͵ͷͼ͵ͰͷΕͳͺͯ
ͼͽͳͰͺͻͰ͵ͪͻͳͲͪͳΒ;
ͳͽͪΒͷͪΔͰͳͲͯͬͪͻͪͲͶͭͪͯͪͫͳͼͰͼͷͪΔͳͶͳͽͻ͵ͬͳͺͻͰͯ;ͲͰΕͪͳͯͪͼͰ
ͫͳ;ͫͳͶͪͼͬͪ͵ͪͬΓͪͻͪͯͳͽͬͪͯͪͿͻͷ;ͶͳͰͼͬΒͰ͵ͶͪͼͰͳΓͰͬͰͳͯͪͼͰͫͻͳͲͪΔͳ̀ͪ͵Γ;
ͪ͵͵Βͳ̹;ͻͯͳΒͰͳͼͺͼͽͪͬΓͪΒͰͼͽͰͯͪͼͰͺͻͰ͵ͪͻͳͲͪͳΒͪΒͪͬΓͪ͵ͪͼͪͼͽͪͬͳͯͰͪͳͪͯͷͳͪͳ
ΒͰͲͪͼͬͪͰͪ;ͼͺͼͽͪͬΓͪΔ;ͺͽͰͭͳͽͻͪΒͭͼͽͪΔͪͰͼͳͭ;ͻͼͽͳ
ͳΒͳ ΒͰͳΓͯͪͺͻͳͷͻͪ
ͻͪͯͳ͵ͰͪͺͽͳΔͰͼͽͳͺͻͳͬͪͽͪΔͰ ͼͪͯͪͿͶͰ͵ͼͳͫͳͶͰ
Ͱ͵ͼͺͶͪͽͪͳΒͰ ͿͶͰ͵ͼͺͶͪͽͪͳΒͪ
ͪ
͵ͪͳͳΓͺͻͰ͵ͪͻͳͲͪͳΒͰΒͰͼͽͰͯͪͼͰͼͳͼͽͰͷͬͻͪͽͳͪͼͽͪͻͰͻͪͲͷͰͻͰͰ͵ͼͺͶͪͽͪͳΒͰ
ͬͭͺ;ͽͪ
ͲͪͼͬͪͰͪͼͬͰͬͰΕͰͷͫͻΒ;ͳ͵ΒͳͰͻͪͯͰͳͼͬͰͷͪΔͰͷͫͻΒ;ͳ͵ΒͳͻͪͯͰ
ͳͽͻͪͯͰͼͬͰ
ͬͳͰ͇ͯͭͬͻͪͬͼͽͪΔͰͷͱͰͫͳͽͳͼͪͷͻͭͪͳͲͬͪͪͷͰΌ;ͪͻͯͪͪ͵ͳΒͪͻͪͯͳͽͬͪ
͈Βͪͬͪ ͊ͽͰͯͳͭͬͳ ͻͪͯͬͪ ͪͳͶͪ ΒͰ ͪ ͺͯͰΓͰͪ ͷͳΓͰΔͪ ͼͽͪͽ;ͼ; ͺͻͰ͵ͪͻͳΒͪͽͪ ͊
ΒͰͯͰͼͽͻͪͰͼͰͺͻͳͬͪͽͪͷͳΓͰΔͰͯͪͼͰͻͪͯͳͬΒ͵ͶͪͼͳͳͶͳ͵Ͷͪͼͳ;ͪͼͽͪ͵;
ͯ͵ͼͰ
ͼͯͻ;ͭͰ
ͼͽͻͪͰ
ͽͪͽͰͲͪͼͺͻͪͬͪ͊ͰΒͷ;ͻ 4FZNPVS
͵ͪΒͰͯͪͯ͊ͽͰͯͳͭͬͳͺͰͪͽͪ
Ͱͺͻͳ
ͬͪͽͪͽͰͲ;͵Ͷͪͼͷ͵ͪͻͪ͵ͽͰͻ;ͺͻͰ͵ͪͻͳΒͪͽͪ
ͪͶͳͼͷͪͽͻͪͯͪͼͰͳͯͰΒͪͺͻͰ͵ͪͻͳΒͪͽ;ͰͼͷͰͽͰ͵ͽͪ͵
ͲͪͰͷͪͻͳͽͳ̾ͬͳͯͰͽΒͰͯͪͼͰͻͪͯͳͪͯͶͪͲͰΕΒͭͻ;ͺͳ
ͳͲ;ͽͻͪͺͯͰΓͰΒ
ͪͶͳ͵ΒͪͺͰͻͼͺͰ͵
ͽͳͬͽͰͱͳͯͪͺͼͽͪͰͬͰΕͳͼ͵͈ͪͻͪ͵ͽͳ
ͪͲͪ͵ͳͯͪ͵ͷͺͶͰͽ;ͯͻ;ͽͬͰ;ͼͽͻ;͵ͽ;ͻ;
ͺͻͰ
;ͲͳͷͪΒ;ΕͳͯͰͶͬͰͺͼͽΒͰΕͳ͵Ͷͪͼͪ
ͳͲ;ͲͰͬ͵ͪͺͳͽͪͶͳͼͽͳ͵Ͱ͵ͶͪͼͰͳͰ͵ͳͯͰͶͬͪͼͻͰͯΔͰ͵ͶͪͼͰ
͵ΒͳͼͽͪΒ;;ͺͲͳͳΒͳͼͪͶͪͻͳΒͪͽͪ̀ͪ͊ͰΒͷ;ͻͪ͵ͶͪͼͰͺͻͰͯͼͽͪͬΓͪΒ;ͻͰͶͪͳͰͺΒͷͬͰ͵ΒͳͳͷͪΒ;
ͼͷͳͼͪͽͰ͵͵ͪͯͼͰͯͬͰͯ; ;ͷͰΌ;ͼͫ;ͬͰͲ;
ͪͺͻͰ͵ͪͻͳΒͪͽͼͰ
;͊ͽͰͯͳͭͬΒͬͳͲ;ͻͳ
ͬͳͯͳ͵ͪ
ͰͷͺͳͻͳΒͼ͵ͪ͵ͪͽͰͭͻͳΒͪ ͺͼͰͫͳ ̽ͪ͵ͶͰ
ͼ;ͽͳͪ͵ͶͪͼͪͳΒͰ ;ͰͷͺͳͻͳΒͼ͵Β ͳͭͶͰͯͼͽͳ
ͬͰΕ;
ͯͻ;ͽͬͰͳͷ ͯͼͳͷͪ ͵Βͳ ͼͰ ;ͼͺͼͽͪͬΓͪΒ; ͷͰΌ; Γ;ͯͳͷͪ ͺͬͯͷ Δͳͬͭ ͺͶͱͪΒͪ ; Ͱ͵
ͷͼ͵ͷ ͺͻͰͼ; ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
͊ͽͰͯͳͭͬͷ ͼͬͪͽͪΔ; ͼͰ ͷͱͰ ͲͪͷͰͻͳͽͳ ͯͪ ͲͪͰͷͪͻ;ΒͰ
ͺͳͽͪΔͰ͵ͶͪͼͰͼͬͰͼͽͳͳ͵ͶͪͼͭΒͰͯͳͼͽ͈ͬͪͻͰ͵ͪͻͳΒͪͽΒͰ
ͯͰͿͳͳͽͳͬ
ͰͽͰͻͭͰͳͼ͵;ͺͶͳͪ
ͻͪͲͶͳͳͽͳͼͳΒͪͶͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ
͵ΒͪͽͰ͵ͯͪͷͭ;ͳͷͪͽͳͼͶͳͰͳͶͳͫͶͳͼ͵ͰͳͽͰͻͰͼͰ
͵Βͳ ͫͳ ͳ ͯͻͱͪͶͳ ͪ ͵;ͺ;
ͪ ͵ͶͪͼͰ ͼ;
ͳͲͬͻ
ͼͳΒͪͶ ͷͭͰͰ ͭͻ;ͺͪͳΒͰ ͼͺͼͫͰ ͯͪ
ͯͰͿͳͳ;ͼͬΒͰ͵ͶͪͼͰͳͽͰͻͰͼͰͳͳΓͰͬͰ
͈ͳͽͪΔͰΒͰͳͯͪͶͳΒͰͺͻͰ͵ͪͻͳΒͪͽͬͪͺΒͪͬͪ͐ͳͳͼͰͯͪΒͰͺͻͰ͵ͪͻͳͻͪͯͺͼͽΒͪͯ;ͬͰ͵
ͺͼͰͫ;ͽͻͰ;ͳͷͪ͵ͪͯͪͼ;ͼͰͼͷͰΔͳͬͪͶͰͬͰͶͳ͵ͰͳͼͽͻͳΒͼ͵ͰͰͺͰ͉ͪͼͺͪͯͻͫͬͶͪͼͳͽͬͪͳ
ͺΒͪͬͪͿͰ;ͯͪͶͳͲͷͪͫͳͶͳͼ;ͫͰͶͰͱͰͳͯͪͬͪΔͰͷͼͶͫͯͰͰ͵ͪͯͪΔͳͷͻͫͬͳͷͪ
ͪͶͳͳͺ͵;ͪ
ΒͰͷͯͪͼͰͳͪͰ͵ͳͪͳ ͫͪ
ͬͰͱ;ͯͪͼͽͪ;͵ͯͰ͵ͪͯͪΔͰͭͬͶͪͼͳ͵ͪ
ͯͫͳΒͪΔͰͷͺͻͪͬͪͯͪ
;ͲͯͻͰΌͰͰͪͯ͵ͪͯͰ
ͻͪͯͰͪΔͰͭͬΒͲͰͷΓͳ͉ͪͼͺͪͯͿͰ;ͯͪͶͳͲͷͪͳͺΒͪͬͪ͵ͪͺͳͽͪͶͳͲͷͪͫͰͶͰ
ͱͰͳͼ;ͺΒͪͬͷtͪͭͻͪͻͭͺͻͶͰͽͪͻͳΒͪͽͪi
͵ΒͳͳΒͰͳͳͼͪͷͬͳͪ͵ͺΓͺͻͳͬͻͰͯͰͻͪͯͰ
491
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͪͭͰͬͰΕͳͰͷͪͶͳͫͻΒͻͪͲͶͳͳͽͳͲͪͪͽͶͳΒͪͼͻ;ͻͪͶͳͺͻͼͽͻͪ
͵Βͳͼ;ͼͰͪͶͪͲͳͶͳ;ͰͺͻͰ
ͼͽͪͷͽͻͪͱͰΔ;ͼͳͽͳͺͼͶͬͪͪͫͯ;ͽͪͯͪͻͪͼͽ;ΕͰͭ;ͻͫͪͭ͵ͪͺͳͽͪͶͳͲͷͪ 4FZNPVS
͋͵ͷͬͬͰ͵ͬͭͺͰͻͳͯͪͳͲͲͰͷͪΓͪͽͲͬͽͻͰΕͰͭͼͬͰͽͪͫͳΒͰͺͯͬͻͭ;ͽ͵ͶͳͲͪͳΒͳ
͈ͻͳͬͻͰͯͪ͵ͶͳΒͪΒͰͳͷͪͶͪ͵ͪͷͺͪΔͼ͵ͳ͵ͪͻͪ͵ͽͰͻ
ͽͰΒͰ
ͼͪͷͳͷͽͳͷ
ͳͻͪͯͪͼͪͭͪͫͳͶͪͪͭͪͱ
ͬͪͪͺͻͰͷͪͺͽͻͰͫͪͷͪ͵ͶͳΒͪͶͳͼͳͶͪ
ͫͰͲͼͽͪͶͭͲͪͺͼͶͰΔͪ
ͻͰͯͬͳͺͻͳͯͪͳͼͽͪͶͳ
ͺͻͪͬͪ͆ͳΒͰͼͶ;ͪΒͯͪͼ;;͵ͶͳΒͪͷͪ;ͺͰͻͳͯͳͷͪͺͻͳͬͳͯͭ;ͼͺͪͳͪͶͳͬͰͶͳ͵ͳͭͻͪͯ
ͬͳ
͵Βͳͫͳ;ͷͰΌ;ͬͻͰͷͰ;ͺͼͽͪΒͪͶͳͼͽͰͳͽͰͳ͵ΒͳͰͷͪΒ;ͻͪͯͬͪͺͼͪͳͲͪͯͬΓͪͬͪΒ;ΕͰ
ͺͻͳͯͰͳͺͼͽͰͺͰͼͰͺͻͰͽͬͪͻͪͶͳ;ͬͰͶͳ͵ͰͼͶͪͷͬͰͫͰͲͰͶͰͷͰͽͪͻͳ;ͼͶͬͪͲͪͱͳͬͽ %BWJT
͋;ΒͰͳͪͼͽͪͶͪͻͪͲͶͳ͵ͪͳͲͷͰΌ;ͻͪͲͬͳΒͰͳͰͬͻͺͼ͵ͳͲͰͷͪΓͪͳͲͰͷͪΓͪ͋ͻͰΕͰͭͼͬͰͽͪ͌
̾ͬͻͺͳͼͷͯͺͻͰͯ͵ͻͪΒͼͰͯͪͷͯͰͼͰͽͳͳͷͪͶͳͼͽͪͫͳͶ;ͻͪͯͳ͵;͵Ͷͪͼ;ͼͪͼͬͳͷͺͻͪͬͳͷͪͳ͵ͬͪ
ͶͳͽͰͽͷͱͳͬͽͪ͵Βͳͼ;͵ͶͼͽͳͯͲͬΓͪͬͪͶͰ
ͯ͵ͼ;ͲͰͷΓͰ̸Ϳͻͳ͵Ͱͳ̸ͲͳΒͰͼͽͪΒͪͶͰͼͬͰͷͪ
ͷͪͶͳͷͫͻΒͰͷͻͰͯͬͲͪͺͼͶͰͳ͵Βͳͼ;ͳͷͪͶͳͼͽͪͶͰͺͻͳͯͰ͇ͼͽͪͽͪ͵ΒͰͫͳ;ͺ;ΕͰͪͺͻͰ
͵ͪͻͳͻ͈ͪͯͻͰ͵ͪͻͳΒͪͽͼͰ;ͬͳͷͯͰͶͬͳͷͪͼͬͰͽͪͺΒͪͬͳͯͪͶͰ͵ͻͪͳΒͰͰͭ;ͻͪͲͬͳΒͰͳͷͳͯ;
ͼͽͻͳΒͼ͵ͳͷͲͰͷΓͪͷͪ 4FZNPVS
̓ͪ͵ͼͽΒͰͼͽͬͪͻͳ
ͪͿͻͳ͵ͳͳͪͲͳΒͼ͵ͳͺͻͰ͵ͪͻͳΒͪͽͼ;ͫͰͲͫͰ
ΌͳͬͪͶͳͫͶͪͭͼͽͪΔͰͰͬͻͺͼ͵ͷͳͪͷͰͻͳ͵ͷͺͻͶͰͽͪͻͳΒͪͽ;
̸̸̸̸̸͈͈͉̺͉̺͎͇́͋̾̾̀́̈́̿̾̽͌͑͋̾͆́͆̾̾̽͆̓͊͋́͢͢͠
͊ͫͲͳͻͷͪͽͯͪͼ;ͰΒͰͯͪ͵ͼͽͳ;ͬͳΒͰ ͬͻͰͷͰ ͺͼͽͪͶͰͪͭͶͪͰͳΒͰ
ͽͼͰ ͺͼͽͪͬΓͪ
ͺͳͽͪΔͰ͵ͪ͵ͼͰͰͷͭ;ͺͻͰͬͪͲͳΕͳ͌ͺͽͳͪΒ;ΒͰͬͳͰͯͭͬͻͪ
ͯ͵Βͳͫͳͼͷ;͵ͪͲͪͶͳͪ
ͬͪΓͪͼͽ ͼ͵ͻͪΕͳͬͪΔͪ ͻͪͯͭ ͬͻͰͷͰͪ ͳ ͯͪͬͪΔͪ ͭͻͪΌͪͳͷͪ ͫͪͬͰͲͭ ͺͻͳͯͪ ͇ͫͪ ͯͭͬͻͪ
ͲͪͽͰͬͪΒ;ͬͳͼ͵;ͽͰͶ͵;ͻͪͲͬͳΒͰͼͽͳ;ͳͬͰͻͲͪͶͼͽ
ͯͼͺͽͰ
ͼͬͰͽͼ͵ͺͻͳͬͪͽͪ
ΔͰ́ͯͰΒͪͼ͵ͻͪΕͳͬͪΔ;ͻͪͯͭͬͻͰͷͰͪΒͰͯͻ;ͭͶͳͰͳͯͰΒͰͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͰͻͪͯͪ́Ͳͬͻ
ͻͪͯΒͰͿͶͰ͵ͼͳͫͳͶͳͲͬͪͰͫͳͶͳ͵ͷͺͪͳΒͰ;ͽͰͯͰͶͰͪͽͻ͵ͬͳͷͪͱͳͬͭͻ͈ͪͯͪͻͪ͵ͽͳ
ͿͶͰ͵ͼͳͫͳͶͪͻͪͯ
͵Βͳ;͵Γ;;ΒͰͳͿͶͰ͵ͼͳͫͳͶͻͪͯͬͻͰͷͰ
ͺΒͪͬΓ;ΒͰͼͰ͵ͪͬͳͫͶͳ͵Ͱ͵ͼ
ͺͶͪͽͪͳΒͰ
͵ΒͳͼͬͰͬͰΕͳͫͻΒΓ;ͯͳͼͽͪͬΓͪͬͪͻͰͯͬͭͻͪͯͭͯͼͪͳͫͰͲͻͰͯͬͳͺͻͳ
ͯͪͰ͵ͳͬͪͭͳͲͼͪ̽ͪͳͯͰΒͪͿͶͰ͵ͼͳͫͳͶͭͻͪͯͪ ͳͻͪͯͭͬͻͰͷͰͪ
ͷͱͰͫͳͽͳͯ͵ͻͳͼͽͳ;
ͻͰͪͬͪΔ; ͺͻͫͶͰͷͪ ͽͰͶ͵Ͱ ͰͲͪͺͼͶͰͼͽͳ ͺ͵ͪͲ;ΒͰ ͺͻͳͷͰͻ ͆Ͱͷͪ͵Ͱ ͳͲ ͬͻͰͷͰͪ ͵
ͬͰͶͳ͵ͰͼͬͰͽͼ͵Ͱ͵ͻͳͲͰ
͵ΒͪΒͰ͵;ͶͷͳͳͻͪͶͪͭͯͳͰ
͆Ͱͷͪ͵ͪΒͰͲͰͷΓͪͼͽͻͪͯͳͳΒͷͼͳΒͪͶͭͺͪͻͽͰͻͼͽͬͪͻͪͯͳ͵ͪͳͺͼͶͯͪͬͪͪ
ͺͪͼ;ͫͰ
ͼͽͻͪͰͫͳͶͰͲͪͳͽͰͻͰͼͬͪͰͲͪͽͻͱͳͳ;ͼͺͰͺͻͰͯ;ͲͰΕ͇ͪͬΒͰͺͭͯͬͪͶͻͪͲͬΒ;ͻͭͪͳͲͪ-
ͳͰ ͵;Ͷͽ;ͻͰ ͲͪͼͬͪͰ ͪ ͺͻͰͭͬͻͳͷͪ ͳ ͼͪͻͪͯΔͳ
ͽ ΒͰ ͻͰͲ;ͶͽͳͻͪͶ ͳͼͽͳͽ;ͳͪͶͳͲͪ-
ͳΒͷ ͵ͿͶͳ͵ͪͽͪ
͵Βͳ ͼ; ͺͻͰͬͰͯͰͳ ; ͯͷͰ ͺͻͰͭͬͻͪ ͼͪͬͰͽͪ ͲͪͺͼͶͰͳ ͳ ͻ;͵ͬͯͼͽͪͬͪ
ͺͻͰͯ;ͲͰΕͪ %SJCCVTDI#JSLF
͈ͻͰͯͬͭͪ
;ͬͪΒͰͳ͵Ͱͺͽͼͳͯͳ͵ͪͽͪ͵ͪtͼ;ͺͻ-
ͽͼͽͪͬΓͰͰ ͼͳͶͰi ͼͺͻͰͷͰ ͯͪ ͺ͵ͻͰͰ ͼͺͼͽͬͰ; ͪ͵ͳΒ; ͇ͬͪ ͯͬͪ ͵Ͱͺͽͪ ͼ; ͵ͷͫͳͬͪͪ ;
Ͳͪͬͳͼͼͽͳͯͼͳͽ;ͪͳΒͰͳͺͽͻͰ͇ͫͪͯͺͰͽ͵ͪͯͰͬͰͯͰͼͰͽͳͭͯͳͪͯͶͪͲͳͯ͵ͻͳͲͳͽͪͶͪͼͪ
͵Βͳͼ;ͺͯͼͽͪ͵ͶͳͺͼͶͯͪͬͰͯͪͽͻͪͱͰͳͲͷͰͰ;ͼͿͰͻͳͻͪͯͪ
ͷͰΌ;͵Βͳͷͪͳͼͽͪ͵;ͽͷͰͼͽͳͷͪ
ͳͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͪͻͪͯͭͬͻͰͷͰ͈ͪͯͬͳͷΒͰͺͻͬͫͳͽͬͳΌͰΔͰͭͬͺͻͯ;ͱͪͬͪΔͰ;Ͳ
ͼͷͪΔͳͬͪΔͰͯͻͰΌͰͳͺͻͳͷͪΔͪͻͪͯͳ͵ͪͻͪͯͳͼͷͪΔͳͬͪΔͪͽͻ͵ͬͪͺͻͳͲͬͯΔͰ;ͽͻͰ;ͳͷͪ
492
̸̸͇̹͇͇̺͉͊̈́̽͆́̈́̽́͆́ͣͪͯͅͅͳ͵ͪͶͳͲͪͳΒͪͭͶͫͪͶͳͰΒͰͯͪ͵ͼͽͳ
ͷͪΔͰ ͽͻͱͳͰ ͽͻͪͱΔͰ ͊ͳͯͳ͵ͪͽͳ ͼ; ͬ ͯͰ͵ͪͶͳ ͼͪ ͰͲͪͯͬΓͼͽͬͷ ͳ ͫͳͶ ΒͰ ͻͰͪ͵ͳΒͪ
ͳͻ͵ͭͼͺͰ͵ͽͻ͇ͪͯͭͯͳͰͪͼͽ;ͺͪͼͬͰͽͼ͵ͪͰ͵ͷͼ͵ͪ͵ͻͳͲͪ
͵ΒͪͺͯͳͱͰͪͺͰͽͼͽͳ;
ͯͼͳͷͪͳͲͷͪΌ;ͯͻͱͪͬͰ
ͻͪͯͳ͵ͪͳͺͻͰͯ;ͲͰΕͪ
̀ͪͬͪΓ;Β;ΕͳͽͻͰ;ͽͷͺͶͳͽͳ͵ͷ͵ͽͰ͵ͼͽ;
ͼͳͯͳ͵ͪͽͳͼ;ͼͰͪ͵ͽͳͬ;͵Γ;ͳͶͳ;ͯͻͱͪ-
ͬͳͳͳͯ;ͼͽͻͳΒͼ͵-ͺͶͳͽͳ͵ͳͷͰͪΘͷͰͽ͈ͻͰͯ;ͲͰΕͳͷͪΒͰͫͳͶͫͳͽͯͪͼͰͲͪ;ͼͽͪͬͳͺͻͳͬͻͰͯ
ͳͺͪͯ
ͽͰͼ;ͫͳͶͪͲͪͳͽͰͻͰͼͬͪͪͯͪͼͪ;ͬͪΒ;ͯͫͻͫ;ͰͰ
ͼͽͪͶͲͪͺͼͶͰͰͻͪͯͳ͵Ͱ
ͺͺͻͳ
ͬͪͽΓͳͬͳͷͰͪͷͪͻͪͯͪ͊ͽͭͪΒͰͭͯͳͪͺͻͰͯͼͽͪͬΓͪͶͪͻͰͰͼͪͼ;ͼͳΒͪͶͭͺͪͻͽͰͻͼͽͬͪ
; ͷͭͳͷ ͭͻͪͪͷͪ Ͱͷͪ͵Ͱ ͺͻͳͬͻͰͯͰ ̀ͪͬͪΓ;Β;Εͳ ͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͳ ͻͪͯͭ ͬͻͰͷͰͪ ͵Βͪ ΒͰ
ͻͪͳΒͰ;ͬͰͯͰͪ
͵ͪͳͯͻͱͪͬΒͿͳͪͼͳΒͼ͵ΒͺͷΕͳͲͪͰͲͪͺͼͶͰͰ
ͺͻͰͯ;ͲͰΕͪͼ;ͼͪͯͪͷͭͶͪͯͪ
ͼ͵ͻͪͽͰ ͻͪͯ ͬͻͰͷͰ ͫͰͲ ͽͺ;ͽͪΔͪ ͬͳ͵ͪ ͻͪͯͳ͵ͪ ͳ ͯͯͪͽͳ ͽͻ͵ͬͪ ͵ΒͰ ͺͬͶͪͳ
ͪͻͪͬ
;Ͳ͵ͷͺͻͷͳͼͼͷͪΔͳͬͪΔͰͲͪͻͪͯͪͻͪͯͳ;ͬͪΔͪͳͬͪͲͪͺͼͶͰͼͽͳ͐ͪ͵ͼ;
;ͷͰΌ;
ͬͻͰͷͰ;
ͺͻͪΌͰͪͳͻͰͰΔͪͲͪͺͻͳͬͻͰͷͰͲͪͺͼͶͰͰ
͵Βͳͼ;;ͺͰͽ͵;ͫͳͶͳͽͪͷͺ-Ͳͪ
ͺͻͰ͵͵ΒͰΒͰͫͳͶͷͭ;ΕͰͳͲͫͰΕͳͽͺ;ͽͪΔͰͼͽͪͶͲͪͺͼͶͰͳ͆Ͱ͵ͳͼͳͯͳ͵ͪͽͳͼ;ͬͳͯͰͶͳͼͬΒ
ͳͽͰͻͰͼͯͪͺͻͳͯͫͳΒ;ͲͪͼͬΒͰͪ͵ͳΒͰͳͺͻͳͬͻͰͷͰͲͪͺͼͶͰͰ
ͺͪͺ͵ͻͰΕ;ͺͻͰͭͬͻͰͯͪͳͲͪΔͳ
ͼͽͬͪͻͰ ͳͼͽͰ ͿͳͪͼͳΒͼ͵Ͱ ;ͼͶͬͰ ͵ͪ ͳ Ͳͪ ͼͽͪͶ ͲͪͺͼͶͰͰ ͈ͻͬͳ ͺͻͰ͵ͻͰͽ ; ͬͰͲͳ ͼ ͽͳͷ ΒͰ
ͼͽͬͪͻͰ;ͼͰͺͽͰͷͫͻ;
;ͰͶͳΒͳͯ;ͼͽͻͳΒͳ
͵ͪͯͪΒͰͺͺͻͬͳͺ;ͽ;ͺͽͰͷ͵ͶͰ͵ͽͳͬͷ
;ͭͬͻ;ͺͻͺͳͼͪͪͳͼͽͪͲͪͻͪͯͪͳͲͪͺͻͳͬͻͰͷͰͲͪͺͼͶͰͰ
͊ͯͻ;ͭͰͼͽͻͪͰ
ͳͯͰΒͪͫͪͬͰͲͷͺͻͳͯ;
ͷͪ͵ͪͻ͵Ͷͳ͵ͺͻͳͷͪͷΓͳͬͲͬ;ͪͶͪͳͱͳͷͼͶ
ΒͰͬͳͷͪͼͽͪͬͳͽͬͪ
͵Βͳͼ;ͺͻͬͳͪ;ͯͪͻ;ͽͰͶ͵ͰͰͲͪͺͼͶͰͼͽͳ
ͳͲͪͲͳͬͪ͵ͽͻͬͰͻͲͰ
;ͶͳͽͰͻͪͽ;ͻͳͅͰΒͰͻ .FZFS
ͼͷͪͽͻͪͯͪͫͪͬͰͲͳͺͻͳͯͰͷͱͰͯͪͻͰͳͷͭͪ͵Γ;ͪ
ͺͳͽͪΔ͈ͪͻͬΒͰͯͪͬͪΒͺͻͳͯͼͷͪΔ;ΒͰͬͻͰͯͼͽͻͪͯͪͪͺ;͵ͳͺͻͳͯ
ͽΒͯͪͺͼͪͯͪΒͰͼ;ͽͳ;
Γ;ͯͼ͵Β ͰͭͲͳͼͽͰͳΒͳ ͳ ͼͷͳΓͪͬͪ ͼͽͻ;͵ͽ;ͻ; ΔͰͭͬͭ ͱͳͬͽͪ ͼͷͰͽͪΒ;Εͳ ͭͪ ͪ ͯͻͰΌͰ;
ͺͲͳͳΒ;;;ͽͪͻͯͻ;ͽͬͰͰͼͽͻ;͵ͽ;ͻͰ̽ͻ;ͭ
ͪ͵Γ;ͯͳͪͺ;ͼͽͰͽͻͱͳͽͰͻͪͯͪͪͯ;ͱͰͬͻͰͷͰ
͵ͪͼͳΒͰΒͰͽͰ͵ͬͻͪͽͳͽͳͼͰͪ ͽͽͻͱͳͽͰ
ͼͫͲͳͻͷͪͽͯͪΔͳͬͪͲͪΔͪͯͪͪͼͫͻͲͲͪͼͽͪ
ͻͰͬͪΒ; ͋ͻͰΕͰ
; Ͱͻͳ ͽͰͶ͵Ͱ ͰͲͪͺͼͶͰͼͽͳ ΒͰ Ͱͷͭ;ΕͰ ͫͰͲͫͰͯͳͽͳ ͷͭ;Εͼͽ ͻͪͯͪ ͳ
ͼͽͬͪͻͳͬͪΔͪͯͯͪͽͭͺͻͳͯͪͼͬͳͷͪ͵ΒͳͫͳͽͱͰͶͰͶͳ
ͳͷͰͫͳͼͰͯͻ;ͽͬͰͰͰΒͰͯͪ͵ͼͽͳ
ͺͻͯ;ͫΓͳͬͪͶͰ͆ͪΒͲͪͯ
ͬͳͷͼͰͽͬͪͻͪΒ;ͷͭͪͺͳͽͪΔͪͬͰͲͪͪͲͪͯͳͼ͵ͻͳͷͳͪͳΒ;ͻͪͲͳ͵ͪͽͰ
ͭͻͳΒͪΓ;ͯͳ
ͅͰΒͰͻͺͬͯͷͬͳͺͻͫͶͰͷͪͺͻͰͯͶͪͱͰͯͪͼͰͫͻͪͲͬͪΔͰ͵ͰͽͻͳͰͪͲͪΔͪ͵ΒͪͰ
ͲͪͼͽͪͻͰͬͪΒ;ͫͻͲͳͪͻͪͲͬΒ͵ͻͰͪͽͳͬͼͽͳ;ͷͰͼͽͺͪͷΕͰΔͪ̀ͪͽͳͷͺͻͰͯͶͪͱͰͯͪͼͰͼ͵ͻͪΕͳͬͪΔͰͷ
ͻͪͯͰͼͰͯͷͳͰͽͬͻͳͺͻͼͽͻͲͪͳ͵Βͳͼ;ͺͯͶͱͳͽͰͶ͵ΒͰͲͪͺͼͶͰͼͽͳ͋ͻͰΕͰΒͰ
ͯͪͬͶͪͯͰͽͻͰͫͪͯͪͫͰͲͫͰͯͰͭͪͻͪͽͬͪͰͺͶͪΕͰͰͺͼͶͬͰ͵ΒͳͫͳͼͰͪ͵ͽͳͬͳͻͪͶͳͯͪ͵ͪͯͪΓ;ͯͳ
ͭ;ͫͰͺͼͪͲͫͭͽͰͶ͵ͭ ͻͪͲͬΒ͇ͪͬͼͰ ͺͼͰͫ ͯͼͳͪͯͻ;ͽͬͰ͵ͻͳͼͽͪ ͻͪͯ͵ͪ
ͽΒͰͺͼͶ;ͱͳͬͪΔͰͲͯͻͪͬͼͽͬͰͭͼͰ͵ͽͻͪ
͵ΒͳΕͰͼͳͭ;ͻͷͻͪͽͳͯͪͼͰͳͻͳ;ͫͶͳͼ͵Βͫ;ͯ;Ε
ͼͽͳ͆ͪͻͪͬ
ͬͯͰͼͰͺͼͽͪͬΓͪͳͺͳͽͪΔͰͬͳͪͳͪͺͻͰͲͳͬͪΔͪ
͵ͪͳͺͳͽͪΔͰͬͶͪͼͳ
ͽͬͪ ͪͯ ͻͫͽͳͷͪ ͵Βͳ ͫͳ ͺͽͰͳΒͪͶ ͺͻͰ;ͲͳͷͪͶͳ ͺͻͳͲͬͯͰ ͺͼͶͬͰ ͯ Γ;ͯͳ ͇ͬͳͷ ͼͰ
ͯͶͪͲͳͳͯͺͳͽͪΔͪͯͰͷ͵ͻͪͽͳͲͪͳΒͰͬͶͪͼͳͽͬͪ̽ͪ͵ͶͰ
ͽͻͰͫͪͷͭ;ΕͳͽͳͽΒͰͷͭ;ΕͰͬͰΕͰͷ
ͫͻΒ;Γ;ͯͳͯͪ;Ͱͼͽͬ;Β;;ͬͶͪͼͳͽͬ;ͪͯͻͫͽͳͲͬͪͳͷͼͻͰͯͼͽͬͳͷͪͲͪͺͻͳͲͬͯΔ;
493
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆ͳΒͰͯͪ ͯͺͷͰ;ͽͳ ͯͭͬͻͪͳΒͰͳͫͶͳͲ;ͽͷͰ ͯͪ;ͯͪͪΔͰ ͬͻͰͷͰ ͫ;ͯͰͻͰͪͶͪͪ
ͭͶͫͪͶͷͳͬ;͐ͳͳͼͰͯͪΒͰͬͯͰͪΒͬͰΕͳͭͶͫͪͶͳͺͻͫͶͰͷͺͺ;Ͷͪͳͳͻͪͼͽ͊ͪͰ͵ͼͺ
ͰͳΒͪͶͳͷͻͪͼͽͷͼͽͪͬͳͽͬͪͽͰ͵ͯͪΒͰͯ;ͭͻͯͻͱͳͬͫͰͲͫͰΌͳͬͪΔͰͺͽͻͰͫͳ
ͻͰͼ;ͻͼͪͲͪͯͬΓͪͬͪΒ;ΕͰͭ͵ͬͪͶͳͽͰͽͪͲͪͪͷͳͻͳͬͪΔͰΔͰͭͬͰͰͶͰͷͰͽͪͻͰ ͰͭͲͳͼͽͰͳΒͰ͌;ͼͶͬͳ
ͷͪͺͻͳͬͪͽΓͳͬͭͳͯͻͱͳͬͭͫͻΒͪͼͽͪͬͳ͵ͪͽͰͶ͵ͳͻͪͲͬΒͫͳͷͭ;Εͳ
ͲͪͬͪΓ;Β;Εͳ
ͯͰͷ͵ͻͪͽͳͲͪͳΒͳ ͬͶͪͼͳͽͬͪ ͳ ͻͪͲͬΒ; ͵ͽͻͶͳͼͪͰ ͺͻͰͼ͵Ͱ ͺͶͳͽͳ͵Ͱ
ͼͽͬͪͻͪΔͰ ;ͼͶͬͪ Ͳͪ
;ͫͶͪͱͪͬͪΔͰͼͪͯͪΔͳͽͻͰͯͬͪͯͻ;ͽͬͰͳͰΒͰͯͪ͵ͼͽͳ
̸̸͉͉̈́́͋̾͋͌
Bourdieu, P. (1999). 4JHOBMOBTWFUMBQSJMP[J[BPUQPSOFPMJCFSBMOPKJOWB[JKJ;BWPE[BVEßCFOJLFJOBTUa-
vna sredstva, Beograd.
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Davis, M. (2006). 1MBOFUPG4MVNT/FX:PSL7FSTP
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Egebrecht, A. (1987). 1PWKFTUSBEBPE4UBSPH&HJQUBEPEBOBT ͼͽͻ113–
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Giddens, A. (1973). 5IF$MBTT4USVDUVSFPG"EWBODFE4PDJFUJFT-POEPO)VUDIJOTPO
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Kronauer, M. (1998). Social Exclusion and Underclass – /FX$PODFQUTGPSUIF"OBMZTJTPG1PWFSUZ
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Lister, R. (ed.) (1996). $IBSMFT.VSSBZBOEUIFVOEFSDMBTTUIFEFWFMPQJOHEFCBUF-POEPO*&")FBMUI
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1SFLBSOJSBEJßJWPU#FPHSBE%BO(SBG– Fondacija za otvoreno društvo – Centar za razvoj sindikaliz-
ma.
Seymour, R. (2012). We Are All Precarious – On the Concept of the ‘Precariat’ BOEJUT.JTVTFT̽ͼͽ;
ͺͪIUUQXXXOFXMFGUQSPKFDUPSHJOEFYQIQTJUFBSUJDMF@DPNNFOUTXF@BSF@BMM@QSFDBSJP-
us_on_the_concept_of_the_precariat_and_its_misuses.
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)
4PDJBM&YDMVTJPOBOE4PDJBM4PMJEBSJUZ5ISFF1BSBEJHNT*OUFSOBUJPOBM-Bbour Review,
7PM –
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IUUQXXXTPDJBMJODMVTJPOPSHOQVTFSGJMFTGJMF4PDJBM@&YDMVTJPO@BOE@4PMJEBSJUZ@CZ@)JMMBSZ@4*-7&3
pdf.
Standing, G. (2011). The precariat – 5IF/FX5IF/FX%BOHFSPVT$MBTT-POEPO#MPPNTCVSZ"Da-
demic.
U. 4$FOTVT#VSFBV 64$#
5PUBM.JEZFBS1PQVMBUJPOGPSUIF8PSME–̽ͼͽ;ͺ
ͪIUUQTXXXDFOTVTHPWQPQVMBUJPOJOUFSOBUJPOBMEBUBJECXPSMEQPQUPUBMQIQ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
4-0#0%"/ͅ.*-"%*/07*ſ
SUMMARY
The contemporary moment is marked by turbulent unfolding of many social processes. For the
SFRVJSFNFOUTPGUIJTQBQFS
UIFJNQPSUBODFPGUXPLFZHMPCBMQSPDFTTFTXJMMCFFNQIBTJ[FEBDDFMFSBUFETDJFn-
tific and technological development and rapid population growth. One of the consequences of collusion
between these two processes is constantly enlarging the quantity and quality of production, on the one hand,
and permanent exclusion of human labour from production and operation processes. The result is, among
other things, growing of social inequalities that are seen as income inequalities, i.e. the division into the rich
and the poor, who are becoming more and more distant from each other, and the growing of groups that
show some class characteSJTUJDT
CVUBSFBMTPPVUTJEFPGUIFPGGJDJBMTUSVDUVSFTPGTPDJFUZUIFNBSHJOBMDMBTT
(underclasss) which belongs to the long-term unemployed and precariat which belongs to all those who
manage to get to the occasional and temporary work engagement but not to the relatively permanent
employment. Their main class characteristic is a growing number. Marginal class, however, lacks the defined
class consciousness and readiness for social engagement, while the precariat lacks social homogeneity. Now,
the quesUJPOJTIPXUPPWFSDPNFUIFQSPCMFNPGHMPCBMTPDJBMJOFRVBMJUJFT5IJTRVFTUJPOIBTTFWFSBMBOTXFST
shorter working days, distributive and redistributive justice, etc. The rich must understand that the accumu-
lation of inequalities opens space for global conflicts of all profiles. This means that it is necessary to initiate
global action to solve the problem and it is not possible as long as the world is divided on various grounds
and is economically unevenly developed.
,&:803%4 social inequality, marginal class, the precariat, social development.
496
>
̸̸͉͚͇̺͊͆́̈́͑́͆́ͣͅͅ1
̓ͻͳͷͳͪͶͳͼͽͳ͵-ͺͶͳͳΒͼ͵ͪͪ͵ͪͯͰͷͳΒͪ
̹Ͱͭͻͪͯ
̸͇͉̹̺͇̺̀͆̾͋́ͣ͠ 2
͌ͳͬͰͻͲͳͽͰͽ;͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̽ͰͺͪͻͽͷͪͲͪ͵ͷ;ͳ͵ͶͭͳΒ;ͳͬͳͪͻͼͽͬ
ẗ̸̺́̿͆̾̾͊͋́i̸̸̸͉̺͉͆̽͌͑͋̾͆́̾̿ͅͅͅ
̸͇͇̓͐́͆́͏̸͉͎́̓́̀͆́͊́͋͌͏̸́͠3
1
TSEKBONJMBTJOPWJD!LQBFEVST
2
zoran.jevtovic@filfak.ni.ac.rs
3
͉ͪͯΒͰͪͼͽͪ;͵ͬͳͻ;ͺͻΒͰ͵ͪͽͪͫͻΒ̓ͻͳͷͳͪͶͳͼͽͳ͵-ͺͶͳͳΒͼ͵Ͱͪ͵ͪͯͰͷͳΒͰ;̹Ͱͭͻͪͯ;ͳͫͻ
͵Βͳ ͻͰͪͶͳͲ;Β; ͌ͳͬͰͻͲͳͽͰͽ ; ̹Ͱͭͻͪͯ;
͍ͪ͵;ͶͽͰͽ ͺͶͳͽͳ͵ͳ ͪ;͵ͪ
ͳ ͌ͳͬͰͻͲͳͽͰͽ ; ͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
ͪ͵ΒͰͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰ
ͪ;͵ͰͳͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ
͊ͻͫͳΒͰ
497
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ͻͰͳͻͪΒ;ͺͬͯͰͲͪͬͰͼ;͵ͫͰ
ΒͪͼΒͰͯͪͼͰͳͯ;ͼͽͻͳΒͪͬͰͼͽͳͪͶͪͲͳͪͻͪͼ͵ͻΕ;̽ͳͭͳͽͪͶͪͫͰͲͫͰ
ͯͼͽͺͳͬͪͪ;ͺͻͪͬΓͪΔ;ͳ͵ͽͻͶͳͺ;ͲͯͪͼͽͳͳͿͻͷͪͳΒͪ
ͪͬͰͻͳͲͳ͵Ͱͷͭ;ΕͰΒͰͺͻͰͯ;ͺ
ͻͰͯͳͽͳͳͻͰΔͰͷ͵ͻͳͽͳ͵ͳͻͪͲͷͳΓͪΔͪͳͪͪͶͳͲͰͼͪͯͻͱͪΒͪ͵ͪͼͽͻͪͽͰͭͳΒͰͷͰͯͳΒͼ͵ͭͺͳͼͷͰΔͪ
ͬͪΔͪͭͻͪΌͪͪ
̓͌͐͆̾͡ ͉̾͐́ ͶͪͱͰ ͬͰͼͽͳ
ͯͻ;ͽͬͰͰ ͷͻͰͱͰ
͵ͻͳͲͪ
ͷͪͳͺ;ͶͪͳΒͰ
;ͺͻͪͬΓͪΔͰ Βͪͬͼͽͳͷͪ
͵ͿͶͳ͵ͽͳ
̺͇͌̽
ͅͰͯͳΒͳ ͼ; ͵ͻͲ ͯ ͳͬͳͶͳͲͪͳΒͰ ;ͬͰ͵ ͺͻͰͯͼͽͪͬΓͪͶͳ ͭͶͰͯͪͶ ͼͬͪ͵ͭ ͯͻ;ͽͬͪ
ͪͶͳ ͽͰ͵
Δͳͬͷ ͯͳͭͳͽͪͶͷ ͳͽͰͭͻͪͳΒͷ ͳ ͼͽͬͪͻͪΔͰͷ ͳͽͰͻ͵ͽͳͰͽͪͶͳ ͷͺͶͪ ͺͼͽͪΒ;
ͷΕͰͪͶͪͽ͵ͰtͷͰ͵ͰͷΕͳi
͵ΒͳͷͪͼͰͪͷͰΕ;͵ͻͺͻͪͽͳͬͳͺͻͰͯͪ͵
ͲͪͺͪͯͰͬͻͰͯͼͽͳͳͭͶ
ͫͪͶͳͲͪͷ͇ͽ;ͯͪ ;ͺͻͪͬΓͪΔͰ ͺͰͻͰͺͳΒͪͷͪ ͺͻͰͯͼͽͪͬΓͪͼͳͷͫͶͳ͵;ͷΕͪͷͰͽͪΔͪͼͽͬͪͻͼͽͳ
ͺͻͳͰͷ;ͳͼͽͳͪͼͬͰͰΕͰͺͼͽͪΒͰͱͻͽͬͪͼͪͬͻͰͷͰͳͷͰͯͳΒͼ͵ͳͳͷͺͰͻͪͽͻͪ͌ͼͰͳͭͰͺͶͳ
ͽͳ͵ͳ ͳ ͳͯͰͶ͵ͳ ͵ͿͻͽͪͳΒͪ
ͫͶ͵ͬͼ͵Ͱ ͰͭͰͷͳΒͰ
ͫͪͬͰͽͪΒ-ͫͰͲͫͰͯͼͳ ͪͯ
ͷͰͽͪΔͪͳͬΒͳͼ;ͺͰͻͳͻͼͽͳͯͬͳΒͪͼͰͰͫΒͪͬΓͰͪͫͳͽ͵ͪͲͪͯͷͳͪͳΒ;;ͳͽͰͻͺͻͰͽͳͻͪΔ;
ͼͷͳͼͶͪ
ͺͻͳͰͷ;ͷͯͰͻͰͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͰͽͰͶͭͳΒͰͻͪͼͺͻͼͽͳͻ;ͼͬͰͺͪͼ
ͳΒͰͽͪͶͪͼͰͺͰͻͼ;ͪͲͳͬͭ;ͽͳͪΔͪ̾ͼ͵Ͷ;ͲͳͬͳͽͰͽΒͪͬͰͼͿͰͻͰͺΒͪͬͷͬͳͻͪͶͰͼͽͬͪͻͼͽͳͲͪ
ͪΒΒͰ;ͭͻͱͰ
ͺͪ;ͷͽͬ;ͳͿͻͷͪͳΒͪ͵Βͳͷͪͼ;ͬͰ͵ͬͪ;Ͷͪͼͬͪ͵ͯͰͬͳͲͶͱͰͪ
ͼͬͰΒͰͬͳͰͶͪͱͳͬͰͼͽͳ (GBLFOFXT
͵ΒͰ;͵ͻͳͲͳͷͳͶͳ͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪͶͪ͵ͺͼ
ͽͪΒ; ͯͰͽͪͽͻͳ ͻ;ͱͪͳ ͼ;͵ͫΓͪͬͪΔͪ ͋ͪͯͪ ͰͼͽͪΒ; ͪͳͪͶͰ ͭͻͪͳͰ
ͫͻͳ; ͼͰ ͳͽͪͬͳ
ͪͻͯͳͳ͵;Ͷͽ;ͻͰ
ͪͷͰΕ;ͼͽͰͻͰͽͳͺͳͳͺͻͰͯͻͪͼ;ͯͰͰͽͳ͵ͳͷͲͪΒͰͯͳͪͷͪͳͶͳͯͻ;ͭͳͷͯͻ;
ͽͬͰͳͷͭͻ;ͺͪͷͪ
ͳͼͽͪͶͳͻͪͺͯͪͳ͵ͪͼͬͰͼͽͳͳͻͳͰͭͳͲͪͷ ͺͶͰͺͳ ͰͶͳͽͪ
ͳͷͰ ͼͰͳ ΒͪͲ
ͳͲͷͰΌ;ͫͭͪͽͳͳ ͼͳͻͷͪͳͯͯͪͽ;ͬͰΕͪͬͪ 4 ͍ͰͷͰͶͪͱͳͬͰͼͽͳͺͻͳͼ;ͽͪ ΒͰ; ͼ͵ͻ
ͼͬͳͷͲͰͷΓͪͷͪͼͬͰͽͪ
ͪͶͳͰͷͺͳͻͳΒͪͺ͵ͪͲ;ΒͰͯͪͼͰͬͳͰ͵ͻͳͼͽͰ;ͯͻͱͪͬͪͷͪ;͵Βͳͷͪͼ;ͲͬͪͳͰ
ͳͼͽͳͽ;ͳΒͰͲͪͽͬͻͰͰͲͪΒͪͬͼͽ
͈ͼͷͪͽͻͪΒ;ΕͳͳͿͻͷͪͳΒͰ͵ͪͽͻͪͼͷͳͼͳΒ;ͼͬͰͼͽͳͳͲͷͰΌ;ͯͻͰΌͰͭͲͫͳͬͪΔͪͳͼͳͷͫͶͳ
͵ͭͺͻͰͯͼͽͪͬΓͪΔͪ
ͼͬͪͽͪͷͬͪͱͼͽΔͳͬͭͷͰͯͳΒͼ͵ͭͺͻͳ͵ͪͲͳͬͪΔͪ
ΒͰͻͪ͵ͻͪͲ;ͷͰͷͷΕ
ΔͳͬͭͳͽͰͻͺͻͰͽͳͻͪΔͪ
ͯͪ;ͪͬͪͷͳͲͪͪΒ;͵ͻͰͳͻͪΔ;ͷͰͽͪͶͳͼͶͳ͵ͪͼͽͬͪͻͼͽͳ;
͵ΒΒͱͳͬͳͷ̓ͻͲͳͼͽͻͳΒ;ͷͰͯͳΒͪͺͻͷͰͰͼ;ͫͳͶͰͼͽͪͶͰ
ͺͼͽͰͺͰͰͳͽͰ͵;ΓͳͬͰ
ͳͪ͵
ͼ;ͺͶͪ͵ͷͰΔͪͶͰͬͰ͵ͬ͵ͭͳͽͳͬ͵ͻ;ͱͰΔͰ͆ͪͺͻͳͷͰͻ
ͽͪͷͺͪΒͰͫͳͶͪͺͳͽͪΔͰͳͲͫͻͪ
ͺΒͰͯͳͪ
͵ΒͳΒͰͷͻͪͳΕͳͪ͵ͳͼ͵ͯͪͫͳͯͻͰΌͰͳͼͪͯͻͱͪΒ͵;ͺͳͳͺͻͳͽͪ
ͯ͵ͼ;ͻͪͯͳͳ
ͽͰͶͰͬͳͲͳΒͪ ͵ͻͳͼͳͳͷͪ ͼͪͷͳ ͯͶͪͲͳͶͳ ; ͯͰͬͰ ͳ ͼͺͪͬͪΕͰ ͼͫͰ
ͼ ͬͻͰͷͰͷ ͺͼͽͪΒ;Εͳ ͯͰ
4
͋͵ͷͯͻͱͪͬͪΔͪͬͭͯͳΔͰͭ͊ͬͰͽͼ͵ͭͰ͵ͷͼ͵ͭͿͻ;ͷͪ;̽ͪͬͼ;ͼͪͺͽͰͳͼ;ͺͯͪͳ Oxfamͪ
ͻͭͪͳͲͪͳΒͰ͵ΒͪͼͰͼͺͰͳΒͪͶͳͲͬͪͫͪͬͳͪͪͶͳͲͷͭͶͫͪͶͳͿͳͪͼͳΒͼ͵ͳͺͯͪͽͪ͵ͪ
ͪ͵ΒͳͳͶ;ͼͽͻ;Β;
͵ͻͳͲ;͵ͪͺͳͽͪͶͳͲͷͪ̓ͪ͵ΒͰͼͪͺͽͰ
ͼͪͷͪΒͫͭͪͽͳΒͳΓ;ͯͳͪͼͬͰͽ; ͼͳͬͪ ͪͅΒ͵ͻͼͿͽͪ ̹ͳͶ̻ͰΒͽͼ
ͼͳ͍ͬͪͰΒͼͫ;͵ͪ ͪͅͻ͵͏;͵ͰͻͫͰͻͭ
ͼͳ̸ͬͪͷͪͲͪ ͦͰͿ̹ͰͲͼ
ͼͳͬͪͽͰ͵ͼͽͳͶͰ͵ͷͺͪͳΒͰ́ͯͳͽͰ͵ͼ
̸ͷͪͼͳ ͇ͻͽͰͭͪ
ͳͬͰͼͽͳͽͻ ̺ͻͰ ̹ͪͿͰͽ
ͷͰ͵ͼͳ͵ͳ ͺͼͶͬͳ ͷͪͭͪͽ ̓ͪͻͶͼ ͊Ͷͳͷ
ͼͳͬͪ
͵ͻͺͻͪͳΒͰ ͇ͻͪ͵Ͷ ̈́Ͱͻͳ ̾Ͷͳͼ ͳ ͫͳͬͳ ͭͻͪͯͪͰͶͳ͵ ͢;Βͻ͵ͪ ͪͅΒ͵Ͷ ̹Ͷ;ͷͫͰͻͭ
ͺͼͰͯ;Β; ͬͪ
͵Ͷͳ͵ͳͺͶͬͳͪͼͽͪͬͳͽͬͪͺͶͪͰͽͰ
ͷͳͶͳΒͪͻͯͳͼͽͪͬͳ͵ͪ
498
̸͇̺́̈́͑́͆́ͣͅ, ̺͇̺̾͋́ͣ͠ẗ́ͪͱͰͬͰͼͽͳiͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪ...
ͺͻͯͳͰ ̀ͪ ͻͪͲͶͳ͵; ͯ Δͳ
ͯͻ;ͽͬͰͰ ͷͻͰͱͰ ͳ ͳͽͰͻͰͽ ͺͶͪͽͿͻͷͰ ͬͰ͵ͪ ͺͻͪͽͰ ͼͬͪ͵ͭ
ͽͻͰ;ͽ͵ͪͳͪͼͬͪ͵ͷ͵;ͽ͵;
ͽͺͻͬͪΒͯͰͻͳͶ;͵ͪͬ͵ͻͳͼͽͰͳͼͺͻ;;Β;ΕͳͱͰΓͰͰͳͿͻͷͪͳ
ΒͰͪͯͫͻͺͲͪͽ;ͪͯͻͰͼ;̸Ͷͭͻͳͽͷͳ;ͼͬͰͬͰΕΒͷͰͻͳͯͻͰΌ;Β;͵ΒͰΕͰͳͿͻͷͪͳΒͰΓ;ͯͳ
ͳͽͪͽͳ
ͼͶ;ͪͽͳͳͶͳͭͶͰͯͪͽͳ
ͺͪͱͳͬͰΕͳ;ͼͬͷͳͿͻͷͪͽͳͬͷͷͰ;ͻ;
ͺΒͰͯͳͳͭ;ͫͰ͵
ͽͪ͵ͽͼͻͰͪͶΕ;͆ͪͬͳͭͪͳΒͷͳͲͷͰΌ;ͼͽͬͪͻͭͳͯͳͭͳͽͪͶͭ͵ͻ;ͱͰΔͪͭͻͪͯͳͼͰͳͿ;ͳͬͰͻ
Ͳ;ͷ
ͼͪͽ͵ͪͯͷͽͬͪ͵Ͳ;ͷͰͪͽͪ
͵ΒͳͽͰͻͰͽͼ͵ͳͳͷͪΒ;ͪͼ;ͯͪͳͼͽͬͻͰͷͰͫ;ͯ;ͳ͵ͻͰͪ
ͽͻͳͳͿͻͷͪͳΒͪ
ͪͶͳͼͪͷͺͯ;ͼͶͬͷͯͪͺͻͰͺͲͪΒ;ͯ;ͫͳ;ͺͻͰͫͻͪͱͪΒͪͪ͵ΒͰ;͵ͪͲ;ΒͰͷ
̀ͪͻͪͲͶͳ͵;ͯͺͰͻͳͯͪ͵ͶͪͼͳͳͷͰͯͳΒͪ
͵ͪͯͪΒͰͪ;ͯͳͽͻͳΒ;ͷ͵ͻͳͼͽͳͳͼͽͰͼͪͯͻͱͪΒͰͭͻͪͯͰΕͳ
;ͳͿͳͳͻͪΒͪͬͷΔͰΔͰ
ͼͪͯͪ͵ͻͳͼͳ͵ͷͱͰͲͪͽͰͬͪͽͳͳͿͻͷͪͳΒͰ͵ΒͰͱͰͶͳ
ͽͲͪͳ
ͯͪͼͰ;ͺͻͪ͵ͼͳ͵ͻͰͳͻͪͬͰͶͳ͵ͳͫͻΒͷͳ͵ͻͼͿͰͻͪ
ͼͪͶͽͰͻͪͽͳͬͳͷͳͶͳͼ;ͫͬͰͻͲͳͬͳͷͺͭͶͰͯͳͷͪ
͌ ;ͷͻͰͱͰͷ ͯͻ;ͽͬ; ͳ ͭͰͺͶͳͽͳ͵ͪ ͬͳͲ;ͻͪ ͼͰ ͻͰ͵Ϳͳͭ;ͻͳͰ
ΒͰͻ ΒͰ ͼ ͳͽͰͻͰͽͷ
͵ͷ;ͳ͵ͪͳͳͼ;ͬͰͻͰͳͽͰͽͯͻͱͪͬͪ;ͷͪΔͰ
ͺͪ;ͷͰͼͽ͵ͻͳͽͳ͵ͭͺͰͻͳͺͳͻͪΔͪͻͰͪͶͼͽͳ
ͪ
ͺͳΒͰͯͰͼͽͪͶ ;ͲͯͳͱͰͷ ͽͪͫͶͳͯͳͲͪͳΒ; ͳ ͼͰͲͪͳͪͶͳͲͪͷ ͵ͪ ͽͰͷͰΓͰ ͰͲͪͼͳͽͭ ͺͽͻͪ͵ͭ
͵Ͳ;ͷͰͻͳͲͷͪ̽ͻ;ͽͬͰͭͬͻ͵ͪΔͰ
ͭͶͪͼͳͰ
ͿͪͷͰ
ͶͪͱͰͬͰͼͽͳͳͼͶͳͳͰͺͻͬͰͻͰͳͳͼ͵ͪ
ͲͳͯͰͼ;ͻͰͽͻͳ͵ͭͺͻͽΓͪͭͪͳͲͻͳͲͳͰͺͻͺͪͭͪͯͳͷͪΒͼͽͻͪ
͵Βͳ;ͯͻͰΌͰͳͷ ͺͼͰͫ
͵ͻͳͲͳͷ
ͼͳͽ;ͪͳΒͪͷͪ ͫͶͳ͵;Β; ͼͽͪͬͬͰͳͺͪͪΔͪΓ;ͯͳ͊ͪͭͪͳͽͰͻͰͽͪͼͪͷ ΒͰ ͺΒͪͪͶͪ
ͫ;͵;; Βͪͬͷͺͻͼͽͻ;
ͺͻͳ Ͱͷ;ͼͰ;Ͷͪͼ͵ͷ;ͼͳͼͽͰͷͷͪͼͬͭ͵ͷ;ͳͳͻͪΔͪͭ;ͫͰͰ͵Ͱ ͯ
͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ ͷͰͯͳΒͼ͵Ͱ ͺͻ;͵Ͱ ̸͵ͽ;ͰͶͳͲͬͪΔͰ ͺͻͫͶͰͷͪ Ͷͪͱͳ ͬͰͼͽͳ ͯͰͼͳͶ ͼͰ ͵ͪͯͪ ΒͰ
ͬͳͲͪͫͻͪͳͪͷͰͻͳ͵ͳͺͻͰͯͼͰͯͳ͵̽ͪͶͯ͋ͻͪͷͺͼ;ͯͳͷͰͯͳΒͼ͵ͰͳͲͬͰͽͪΒͰͯͪͻ;ͼ͵ͪͫͪͬͰ
ͽͪΒͪͼͶ;ͱͫͪͺͼͰͯ;ΒͰͷͪͽͰͻͳΒͪͶ͵ΒͳͷͫͳͷͭͶͪͯͪͭͪ;ͰΔ;ΒͰ́ͲͬͰͽͪΒͳͼ;ͫͳͶͳͲͪͼͬͪͳ
ͪͺͻ;ͻͰͶͳͷͯͼͳΒͰͳͷͪ͵ΒͰΒͰͪͬͯͪͺͳͼͪͫͳͬͳͫͻͳͽͪͼ͵ͳͺͳΒ;
ͪ;͵Γ;;Β;ͳͽͯͪ
ΒͰ͋ͻͪͷͺͼͳͷΓͰ;ͯͻ;ͽͬ;ͺͻͼͽͳͽ;ͽ͵ͳ;ͅͼ͵ͬͳͭͯͳͰ ̽ͻ;ͽͬͰͰͷͻͰͱͰͼ;
ͯͰͶ;Β;
Εͳ;͵ͷͫͳͪͳΒͳͼ;ͽͳͪΒͳͷ͵ͶͪͼͳͳͷͷͰͯͳΒͳͷͪ
ͫͻͲͺͶͪͼͳͻͪͶͰͺͻͺͪͭͪͯͳͼͪͯͻͱͪΒ͵ͪ͵
ͫͳͺͻͳͲͬͰͶͰͰͷͳͪͶ-ͪͿͰ͵ͽͳͬͻͰͪͭͬͪΔͰͪͷͰͻͳ͵ͳͭͶͪͼͪͪ͋ͪ͵ͶͪͱͰͬͰͼͽͳͷͪͳ
ͺ;ͶͪͽͳͬͷͫͻͪͯͷͳͽͰͶ͵ͳͼͪͬͻͰͷͯͳͼͰͷͳͪͳΒͷ͵ͼͽͻ;ͳ;ͱͰΓͰͺͪͪ
ΔͰͻͰͳͺͳΒͰͪͽͪ
ͺͼͰͫ;ͽͳ;ΕͳͪΔͳͬ;ͬΓ;͵ͷͺͰͽ;
͈ͼͪ ͳͷ ΒͰ Ͳͪͽ Ͷͪ͵ͪ ΒͰͻ ͼ; ; ͺͻͰͼͳͷͪ ͭͶͫͪͶͰ ͽͻͪͲͳͳΒͰ ͳ Ͱͻͪͬͺͻͪͬͭ
ͪͯͷͰͽͪΔͪͲͪͺͪͱΔͷͪ;ͯͳͽͻͳΒ;ͷͪͪͳͪͶͳͳͶ͵ͪͶͳͰͷͳͽͰͻͳ;ͲͪͪΒΒͷͰͻͳ;͵ͶΔͰ
ͳ ͼ ͬͰͶͳ͵Ͱ ͷͰͯͳΒͼ͵Ͱ ͼͰͰ
ͽ ͬͯͳ ͵ͪ ͳͻͰΔ; ͯͰͷ͵ͻͪͽͼ͵ͭ ͯͰͿͳͳͽͪ ͳ ͽͳͷ ͭ;ͫΓͰΔ;
ͪͳͪͶͳͳͯͰͽͳͽͰͽͪ͋ͪͷͭͯͰͶͪͱͳͰ;ͼͺͰͬͪΒ;ͯͪͲͪͬͰͯ;ΒͪͬͼͽͳͻͰͼͰͽͰͻͻͳͺͼͳͳ͵ͪ
ͽͻͽ;ͻͪ
͵Βͪ;͵Γ;;ΒͰͳ;ͬΌͰΔͰtͪͶͽͰͻͪͽͳͬͳͳΔͰͳͪi͵ͪͼ;ͻͭͪͽͶͪͱͳ͈ΒͪͷΒͰͺΒͪͼ
ͳͶͪͼͪͬͰͽͳͪͺͻͰͯͼͰͯͳ͵ͪ͋ͻͪͷͺͪ
̓ͰͶͳͰ̓ͬͰΒͪ͵ͿͰͻͰͳΒͳͲͪͬͳͪͻͰͬͭͺͻͽ
ͺͪͻͶͪ ̹ͰͶͰ ͵;ΕͰ ͑ͪ ͑ͺͳͰͻͪ
͵Βͳ ΒͰ
Ͱ ͯͲͬΓͪͬͪΒ;Εͳ ͯͳͼ͵;ͼͳΒ;
ͷͰͯͳΒͳͷͪ ͼͪͺͽͳ
tͳΔͰͳ;i͵ͪ͵ΒͰ͋ͻͪͷͺͬͪͳͪ;ͭ;ͻͪͳΒͪͫͳͶͪtͪΒͺͼͰΕͰͳΒͪͼͬͳͬͻͰͷͰͪi͆ͪ͵ͼͽͪͽͪͳ
Β;ͷͰͯͳΒͪͯͪͽͳΒͰͳͼͽͳͪ
ͼͪͬͰͽͳͪΒͰ;ͲͬͻͪͽͳͶͪt̺ͳ͵ͪͱͰͽͰͯͪΒͰͽͶͪͱ͑͑ͺͳͰͻ
ͪ
̓ͷ;ͳ͵ͶͲͳ ͳͲͯͬͪΒͪΒ; ͺͻͪͬͬͻͰͷͰͼͽ
ͪ͵ͽ;ͰͶͼͽ, ͺͽͺ;ͼͽ ͳ ͫΒͰ͵ͽͳͬͼͽ ͵ͪ ͪΒͬͪͱͳΒͪ
ͼͬΒͼͽͬͪ ͈ͻͳ ͽͷͰ Βͪͼ ͻͪͲͶͳ͵;Β; ͳͼͽͳͳͽͼͽ ͳ ͫΒͰ͵ͽͳͬͼͽ t͈ͻ;͵ͪ ΒͰ ; ͷͪͼͬͷ ͵ͷ;ͳͳͻͪΔ;
ͳͼͽͳͳͽͪ ͪ͵ ͼͪͯͻͱͳ ͼͪͷ ͰͷͺͳͻͳΒͼ͵ͳ ͺͻͬͰͻΓͳͬͰ ͳΔͰͳͰ ͪͼͺͰ͵ͽͳͷͪ ͼͽͬͪͻͼͽͳ ͵Βͳ ͼ; ; ΔΒ
ͽͻͪͼͺͬͪͳ;ͼͳͷͫͶͼ͵;Ϳͻͷ;i
ͽͬͻͯͰͅͳͻ͵ͳ͆ͰͬͰͪͅͳͶͰͽͳΕ
ͼͽͻ
499
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͽͺͪͻͶ– ͳͲͰΒͰͪͶͽͰͻͪͽͳͬͰͳΔͰͳͰi͋ͪ͵ΒͰͬͳͽͰͻͷͳͶͰͭͪͶͳͲͬͪͯͪ͵ͽ;ͰͶͰ
ͪͷͰͻͳ͵Ͱ ͪͯͷͳͳͼͽͻͪͳΒͰ
ΒͰͻ ͪ͵ ΒͰ ͼͺͻͰͷͪ ͯͪ ͶͪͱͰ ͵ͪͯͪ ͭͬͻͳ ͳͭͶͰͯͳͷ ͯͭͪΌͪΒͳͷͪ
ͷͱͰͽͰͲͪͷͳͼͶͳͽͳͽͪͼͰͯͰͪͬͪ;ͼͬͰͽ;ͽͪΒͳͳͯͳͺͶͷͪͽͳΒͰ͋ͻͪͷͺͼͪͼͬΒͳͷͽͳͷͷͼͪͻͪͯͳ
͵ͪ;ΒͪͬΒ͵ͷ;ͳ͵ͪͳΒͳͰ;ͬͪͱͪͬͪͿͪ͵ͽͰ͵Βͳͷ;ͰͯͭͬͪͻͪΒ;
ͺͪͪͷͰΕͰ͵ͰͺͽͪͶͽͰͻͪ
ͽͳͬͳͳΔͰͳͪ ͵ΒͰͼ;;Ϳ;͵ͳΒͳΔͰͭͬͰͺͶͳͽͳ͵Ͱ̸ͶͽͰͻͪͽͳͬͪͳͼͽͳͳͼͪͷΒͰͶͪͱ
ͪͶͳ;
ͬͻͰͷͰͳͷͪͺͶͳͽͳ͵ͳͽ;ͻͫ;ͶͰͳΒͪͳΒͰͲͳ͵ͷͰͯͳΒͪͼͰͽͻͪͼͿͻͷͳͰͺͻͰͷͪͳͽͰͻͰͼͳͷͪͷΕ
ͳ͵ͪ͋ͪ͵ͼͰͽͳͷͪΔͰ ͽͰͻͳͽͻͳΒͰͽͰͻͷͳͶ͵ͳͺͻͰͳͷͰ;ΒͰ;tͬͪͻͰͪͶͼͽi
ͽͬͳͯͳͷͳ
;ͼͶ;ͪΒ;ͽͳͷͪΔͪ̓ͼͬͪͳͅͰͽͳΒͰͯ͊ͻͫͳΒͰ
̸̸͇͉͎̺́͊͋́̈́̿͆́̾͊͋́͠
̈́ͪͱͳ
ͺͶ;ͳͼͽͳͰ
ͯͰͲͳͿͻͷͪͳΒͰͳͼͶͳͰͿͻͷͰͫͶͳ͵ͬͪΔͪͺͻ;͵ͪ͵ͻͲͯͳͬͳͶͳ
ͲͪͳΒͰ;ͬͰ͵ͼ;ͪͶͪͲͳͶͰͼͬΒͰͷͰͼͽ
ͼͶ;ͱͰΕͳ͵ͪͼͻͰͯͼͽͬ;ͼͽͬͪͻͳͬͪΔ;ͻͪͲͶͳͳͽͳͳΓͰͬͪ
ͪΒͰΕͰͺͶͳͽͳ͵ͳͳͫͰͲͫͰͯͼͳ
ͪͶͳͳͳͷͪͳ;ͼͿͰͻͳͲͪͫͪͬͰͳͰͼͽͻͪͯͰ͇ͫͳͼͰͺΒͪͬ
Γ;Β;;ͺͰͻͳͯͳͷͪ͵ͻͳͲͪ
ͯͻ;ͽͬͰͰͰͼͽͪͫͳͶͼͽͳ
͵Ϳ;ͲͳΒͰͳͶͳͰͯͼͽͪͽ͵ͪͳͿͻͷͪͳΒͪ
ͪ
ͼͶ;ͱͰͯͪ;ͼͷͰͻͰͻͪͲͷͳΓͪΔͰΒͪͬͼͽͳ͵ͪͯͻͰΌͰΒͶͳͼͽͳ
ͯͻ;ͽͬͰΒͭͻ;ͺͳͳͶͳͳͽͪͬͷ
ͪͻͯ;͇ͯ;ͬͰ͵ͼ;ͺͻͪͽͳͳͬͰ͵ͪ
ΒͰͻ;ͽͳ;ͪΔͰͭͬͺͭͶͰͯ͵ͪͳͼͽͳͳͳͯͰͪͬͪΔͳͷͪ;ͼͬͪ
͵ͯͰͬͷ͵ͻ;ͱͰΔ;
͎ͻͳͪͻͳ ͬͳͪͻͼͽͬͪ ;͵ͪͲ;Β; ͪ ͫͶͳͼ͵ͼͽ Ͷͪͱͳ ͬͰͼͽͳ
ͻͪͽͬͪ ͳ ͺͫ;ͪ
ͺͻͳ Ͱͷ;
͵ͻͰͰͲͪͺͪͱͪͷΒ;ͯͻͰͬͳͷͪͽͳ͵ͳͷͺͶͳͼͳͷͪt͌Ͳͪͬͳͼͼͽͳͯͪ;ͽͻͪ
ͬͻͰͷͰͪͳ͵
ͽͰ͵ͼͽͪ
ͽͰͻͷͳͳossa, baxis, QIBUJTͳ QIFNBͪͭͶͪͪͬͪΒ;ͻͪͲͶͳͳͽͰͪͼͺͰ͵ͽͰͳͲͳͷͺͰͻͳΒͰͻͰ͵Ͷͪ͵ͪ
ͲͪͶͪ
ͫͳͶͯͪΒͰͽΒͰͯͬͪ;Βͪͺ;ͽͪΔͰ
ͫͳͶͺͻ;͵ͪ͵ΒͪͳͯͰͯΒͰͯͭͷͰͼͽͪͯͯͻ;ͭͭ
ͭͶͪͼ
͵ΒͳͺͻͪͽͳͰ͵;ͼͫ;ͳͶͳ
ͺͪ͵
ͼͶͪͬͪ͵ΒͪͼͰͺͻͽͰͱͰ͵ͻͲͬͻͰͷͰ̀ͪΒͰͯͳ͵ͳͷΒͰͯͪͳΒͰͬͳͰ
ͳͶͳͷͪΔͰͽͰ͵;ͬͪͽͳͽͳ
ͯͪͼ;ͺͻͶͪͲͳ͵ͪͳΒͰͯͳͯͻ;ͭi ͆Βͫͪ;Ͱͻ
ͼͽͻ
͠
ͽͪͯͪͼͰ;ͪͬͪͯͪͭͶͪͼͳͰͺͻͳͺͪͯͪΒ;ͰͿͻͷͪͶͷͭͬͻ;
ͯͪͷͰͪΒ;ͳͼͽͳͳͽͳͶͪͱ
ͪͶͳͳͯͪ
ͼͰͺΒͪͬΓ;Β;ͽͪͷͭͯͰΒͰͻͰͺͫͰͯͪͷͪͳͶͳͺͻͪͲͳͷͪ
ͼͷͻͽͳͳͶͳͱͳͬͽ;
ͳͷͰͯͫͳΒͪΒ;;ͯͰͼͳ
ͪ;ͽͻͳͽͰͽ
͉͌ͳͷ;ͼ;ͼͰͭͯͳͰͺͻͰͬͰͰͻͰͺΒͪͬͳͶͰ"DUB4FBOBUVT
ͺͻͰͽͰͰͬͳͪ
ͪͶͳͽͳΒͰ
Ͳͪ;ͼͽͪͬͳͶ ͺͼͽΒͪΔͰ Ͷͪͱͳ ͬͰͼͽͳ ; ͭͬͻͳͷͪ Βͪͬͳ Ͷͳͼͽͳ ͌ͷͰͼͽ ͪͭͻͪ ͳ ͽͻͭͬͪ ͳͲ
ͪͽͳ͵ͳͺͶͳͼͪ
ͬͯͰͼ;ͷͰͼͽͪΒͪͬͳ͵;ͺΓͪΔͪͫͳͶͳͿͻ;ͷͳ
ͼ͵ΒͳͼͰͼͬͪͽͪͷͭͶ;ͽͳ
ͺͪ
ͳͼͺͳͬͪͪͬͰͼͽ͵ͪ͵ΒͰ͏ͳͰͻͷͻͽͪͬ ͷͪΒͪͭͯͳͰͺͻͰͰ
ͳͪ͵ͼͰͪͶͪͲͳ ͪͺ;ͽ;Ͳͪ
͊ͳͳͶͳΒ;
6 ͆ͰͼͶ;ͪΒ
͏ͰͲͪͻ;ͼͺͼͽͪͬΓͪͼͺͰͳΒͪͶͳͲͬͪ;ͼͶ;ͱͫ;ͲͪͪͯͲͳͻͪΔͰͳͫΒͪͬΓͳ
ͬͪΔͰͳͿͻͷͪͳΒͪ
ͪ͵ͪͯͪͼͰͰͲͪͯͬΓͳ͏ͳͰͻͱͪͶͳͪͶͪ͵ͰͼͪͯͻͱͪΒͰ ͺͻͰͬͳͰͳͲͬͰͽͪΒͪ
͵Ͷͼ͵ͳͷͽͻ͵ͪͷͪ
ͫͻͫͪͷͪͭͶͪͯͳΒͪͽͻͪͳͻͳͷͼ͵ͳͷͲͪͫͪͬͪͷͪ
ͪͺͻͰͷͪͶͺͶͳͽͳ͵ͳͷͯͰͪͬͪ
Δͳͷͪ
ͳͷͺͰͻͪͽͻͷ;ͺͻ;;ΒͰ͆ͪͺͻͪͬͳͽͰͼͬΒͰͬͳͰ
ͺͪ;ΔͳͷͪͫΒͪͬΓ;ΒͽͰͽͪΕͰͽͰ
͇͵ͽͪͬͳΒͪ ̸ͬͭ;ͼͽ Β ͬͳͰ Ͳͭ;Δͪͬͪ ͷͻͰͱ; ͵ͪͪͶͪ ͵ͷ;ͳ͵ͪͳΒͪ
ͲͪͽͰͬͪΒ;Εͳ ͯ ͼͬΒͳ
6
̓ͪͯͪΒͰͼͪͷͭͯͳͪ͵ͪͼͳΒͰͼͽͬͪͻ;ͫͳΒͰ
ΔͰͭͬͪͭͶͪͬͪΒͰͳͲͶͱͰͪͪͭͬͻͳͳ;Ϳͻ;ͷ;͵ͪ͵ͫͳͼͰ
;͵ͶͳͶͪͼͬͪ͵ͪͼ;ͷΔͪ(Christ, 1988, ͼͽͻ
̸͇̺́̈́͑́͆́ͣͅ, ̺͇̺̾͋́ͣ͠ẗ́ͪͱͰͬͰͼͽͳiͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪ...
ͯ;ͳ͵ͪ EFMBUPSFT
ͯͪΒͪͬΓͪΒ;ͼͬͰͷ;ͽͼͰͭͬͻͳͪͻ;ͫͬͳͷͪͯͻ;ͽͬͪ
͵ͪ͵ͫͳͼͰͺͻͪͬͬ
ͻͰͷͰͼͺͻͰͳͶͳͰͷͳͻͳ͠ͽͪͯͪͼͰ;ͪͬͪͬͪͱͼͽͯΒͰ͵ͪͺͻ;͵ͪͰͽͻͪ͵ͪͺͰͻͳͿͰͻͳΒͳ
ͪͶͳ
ͳͷΕͼ;ͫͬͰͻͲͳͬͼͽͳͭͶͪͼͳͪ
͊ͪͭͪ Ͷͪͱͳ ͬͰͼͽͳ ͻͪͲͻͳ ͺͽͰͳΒͪͶ ͺ͵ͪͲͪͶͪ ΒͰ ͪ ;ͼ͵ͻΔ; ͰͯͰΓ; ͭͯͳͰ
;
ͳͽͪͶͳΒͪͼ͵ͷͭͻͪͯͳΕ;͋ͻͰͽ;
͵ͪͯͪΒͰͰͼͽͪͯͬͭͯͳΔͳͯͰͪ͵͊ͳͷͳ͍ͻͪΔͰͬͪ͵ͳͼͬͰ
ͽͰͳ͵̹ͰͻͪͯͳͯͰ͍ͰͶͽͻͰ;ͺͻͺͬͰͯͳΒͰͺͽ;ͱͳ͠ͰͬͻͰΒͰ
ͭͬͻͰΕͳ͵ͪ͵ΒͰͯͰͽͰͱͻͽͬͬͪ
ͯͪͫͳΔͰͭͬͪ͵ͻͬͺͼͶ;ͱͳͶͪͲͪͺͻͼͶͪͬ;ͺͻͪͲͳ͵͈ͪͪͼͰ̻ͬͻ͵ͪΔͪͼ;ͼͰͺͻͳͻͳͶͪͽͪ͵ͫͻͲ
ͯͪΒͰͫͳͼ͵;ͺͦ*7͎ͪΒͯͰͻͫͪͪͻͰͯͳͯͪͼͰͼͬͳ͠ͰͬͻͰΒͳ;ͭͻͪͯ;;ͪͺͼͰ
ͺͻͳͰͷ;ͼ;ͪ͵͵ͻͪͽ
͵ͭ ͼ;ΌͰΔͪ Δͳ ͺͰͽͪͰͼͽͻ ͺͻͭͶͪͰͳ ͵ͻͳͬͳͷ ͳ ͱͳͬͳ ͼͺͪΓͰͳ ͪ Ͷͷͪͳ ́ͪ͵ ΒͰ ͺͪͺͪ
ͼͬͪͽͳͯͪΒͰͬͰͼͽͶͪͱͪ
ͳΒͰͷͭͪͯͪΒΒͼͰͼ;ͺͻͽͼͽͪͬͳ
ΒͰͻΒͰͺͻͰͬͳͰΓ;ͯͳͬͰͻͬͪͶ ;ΔͰ;
ͳͼͽͳͳͽͼͽ ̻ͶͪͼͳͰ͵ͪ͵͠ͰͬͻͰΒͳͺͳΒ;͵ͻͬͻͳΕͪͼ͵ͰͯͰͰͺͻͼͽͻ;ΒͪͶͰͼ;ͳͽͪͬͷ̾ͬͻͺͷ
ͪ Ϳͪ͵ͽͭͻͪͿͼ͵; ͼͽͻͪ; ͺͻͳͰ ͺͯͼͽͪ͵Ͷͪ ΒͰ ͳΔͰͳͪ ͯͪ ΒͰ ͫͳͼ͵;ͺ ͎ͪΒͯͰͻͫͪ ;ͫͳΒͰͭ ͯͰͪ͵ͪ
ͺͻͭͶͪͼͳͼͬͰͰͷ
ͻͪͼͺͳͻ;Β;ΕͳͪͽͳͼͰͷͳͽͳͲͪͷ
͇ͽ͵ͻͳΕͰ̻;ͽͰͫͰͻͬͰͺͻͰͼͰͼͪͷΒͰͺͯͼͽͪ͵ͶͳͻͰΔͰͶͪͱͳͬͰͼͽͳ
ͺͻͳͰͷ;ͼͰͳͺͻͬͳ
;ͻͰͯͳͳͰͼͽͳͯͰͯͪͺͻͳͲͪΒ;ͯͪͽͳͰ͋ͰͿͻͪͼͽ͉Ͱͯ
ͺͻͬͬͰͶͳ͵ͳͷͰ;ͼͬͰͽͼ͵ͷͬͳ
ͪͻͼͽͬ;
ͬͶͪͼͳ͵ͳͬͳͪͻͺͪͻͳͼ͵Ͱ-B(B[FUUF
Β;ͪΒͪͬͳͺͻͬͭͫͻΒͪ
ͷͪΒͪ
ͫΒͪΔͪͬͪ
t́ͼͽͻͳΒͪͽͻͰͫͪͯͪͼͶ;ͱͳͳͼͽͳͳ
ͪͻͳ͵ͪͷͭͳͳͳͽͳͷͰͽͼͺͻͰͪͬͪͶͪͱͳ̸ͰͶͪͱͰ
ͳ͵ͪͯͪͫΒͪͬΓ;ΒͰͶͪͱͰͬͰͼͽͳ ͵ΒͰͼ;ΒΒͼͪͺͽͰͰ͵ͪͳͼͽͳͳͽͰ͊ͪͷͼͬͰͼͻͪͳͻͰͪͶͪͱ
ͷͱͰͫͳͽͳͲͪͼ;ͯ;i ̹ΒͰͶͳͪ
͠ͰͬͽͬͳΕ
ͼͽͻ
͊ͺͰ͵ͽͪ͵;ͶͪͻͰͺͻͳͰͷͻͼ͵ͳͷ;ͯ
ͬͳͽͳͷͪ
;ͯͽͬͻͳͷ ͶͰ͵ͬͳͷͪ
;ͫͳͼͽͬͳͷͪ
ͰͺͳͯͰͷͳΒͳͷͪ ͳ ͫͱΒͳͷ ;ͯͳͷͪ
ͺͯͼͽͳͪͶͰ ͼ;
ͲͪͽͳͱͰΓ;ͳͽͪͶͪͪ
ͭͻͪͯͰΕͳͷͼͽͺͬͰͻͰΔͪ͵ΒͰΕͰͫͳͽͳͫͰͲͭͻͪͳ̓ͪͯͪ/FX:PSL4VO
ͫΒͪͬͳ ͻͰͺͻͽͪͱ; t̺ͰͶͳ͵ͪ ͅͰͼͰͰͬͪ ͺͻͰͬͪͻͪi
ͽͬͻͯͰΕͳ ͵ͪ͵ ͪ ͅͰͼͰ; ͱͳͬͰ ͬͪͲͰͷͪΓͳ
ͪ;ͯͳͽͻͳΒ;ͷͬͰͻ;ΒͰͯͪΒͰͽͪ͵̿;ͽͬͳͪͻͼͽͬ ͺͼͽͪΒͰͬͻͶͷΕ
ͺͪ͵ͪͯͪͪͽͳ͵ͪͽ
Ͷͳ͵Ͱ ͬͳͰ ; ͍ͳͶͪͯͰͶͿͳΒͳ ͺͽ;ͱ;Β; ́ͻͰ ͯͪ ͵ͻͪͯ; ̹ͳͫͶͳΒͰ ͳͲ Βͪͬͳ ͵Ͷͪ
ͯͶͪͲͳ ͯ
ͪͼͳͶͳͺͻͽͰͼͽͪͳͪͺͪͯͪͪͻ͵ͬͰ7 ̓ͻͳͼͽͰͼͰͳͲͷͳΓͰͳ ͳͽͰͻͬΒ;ͳ
͵ͼͽͻ;ͳͼͪͰͺͻͳͰ
ͺͻͬͳͻͪΒ;ͫͰͼͳͼͪͼͰΕͪΔͰΒͪͬͼͽͳ
̾ͺͳͯͰͷͳΒͼ͵ͳͼͽͻͪ͵ΒͳͼͰͺͼͽͳͱͰͳͻͰΔͰͷͶͪͱͳͬͰͼͽͳͰͼͽͬͪͻͪͰͻͰͯͼͪͷ;ͭͶͪͬͪͷͪ
Γ;ͯͳͬͰΕͳͪ;Ͷͳͪͷͪͭͻͪͯͬͪ͆ͪͼͳΓͰ;ͺͶͳͽͳ͵ΒͼͿͰͻͳΒͰͼ͵ͻ;ͬͰ͵ͺͼͶͰͯͳͪͺͻͺͪͭͪ
ͯͭͯͰͶͬͪΔͪ
ͪͳͶ;ͼͽͻͪͽͳͬͪΒͰͺͻͳͷͰͻ͵ͻͬͺͻͶͳΕͪͪͪͅͻͼͬͳͷͺΓͳͷͪ;͈ͪͻͳͲ;Β;Ͷͪ
͵ͪͯͪΒͰ͆ͪͳͪͶͪͭͪͻͯͪͺ;ͪͶͪͪͼͺͼͽͬͰͳͪͻͯ́ͼ͵ͻͪͪͼͳΓͪͺͽͰ͵ͶͪΒͰͯͭͶͪͼͳͪ
ͫͪ͵ͻͽ;ͬͶͪͯͰͳͺͻͭͶͪͰΔ;͉Ͱͺ;ͫͶͳ͵Ͱ
ͪͺ͵Γ͵ΒͳΒͰ;ͼͶͰͯͳͲͪͺͻͪͬΒͰͺͻͰͯͼͽͪͬΓͪ;ͬͯ
7
̿;ͽͪͽͪͷͺͪ ͼͰͪͺͰͽ͵;ͺͻͳͯͻͱͪͬͪͶͪͿͻͷ;ͶͰΓ;ͫͪͬͳͻͷͪͽͳ͵ͪͲͪͱͰͰ
ͪͼͺͻͽͳͺͶͳͽͳ͵ͪͲͪ
ͷ;͵ͪͻͰ ͇ͭͻͷͳ ͽͳͻͪͱͳ ͳ ͺͺ;Ͷͪͻͼͽ
ͺͼͰͫ ; ͬͻͰͷͰ ̺ͳͶͳΒͪͷͪ ͎Ͱͻͼͽͪ
ͺͯͼͽͪ͵Ͷͳ ͼ; ͱͰΓ; Ͳͪ
ͺͶͳͽͳ͵ͳͷ ;ͽͳͪΒͰͷ
ͽ ͪΒͫΓͰ ͳͶ;ͼͽͻ;ΒͰ ͵ͷ;ͳ͵ͪͳΒͪ Ϳͽ-ͻͰͺͻͽͰͻͪ ͍ͻͰͯͰͻͳ͵ͪ ͉Ͱͷͳͭͽͪ ͳ
ͬͳͪͻ͉ͪͳͪͻͯͪ̽ͰΒͬͳͼͪ
͵ΒͰΒͰͻͰͯͪ͵ͳΒͪ/FX:PSL+PVSOBM"NFSJDB ͺͼͶͪͶͪͯͪͳͲͬͰͽͪͬͪΒ;͵ͻͳͲͳͪ
̓;ͫͳ ̓ͪͯͪ Ͳͪͫͻͳ;ͽͳ ͻͰͺͻͽͰͻͳ ΒͪͬΓͪΒ; ͯͪ ͼͰ Ͱ ͯͭͪΌͪ ͳͽͪ ͳͽͰͻͰͼͪͽ
͎Ͱͻͼͽ ͳͷ ͽͰͶͰͭͻͪͿͳͰ
tͅͶͳͷ ͬͪͼ
ͼͽͪͳͽͰ ̺ͳ ͼͰ ͺͫͻͳͳͽͰ Ͳͪ ͼͶͳ͵Ͱ
ͪ Βͪ Ε; Ͳͪ ͻͪͽi ̹ΒͰͶͳͪ
͠ͰͬͽͬͳΕ
ͼͽͻ
́ͲͷͳΓͪΒ;Εͳ ͷͼͽͻ;Ͳͪ ͰͯͰͶͪ
͎Ͱͻͼͽ ΒͰ ͽͶͳ͵ ͯͰͷͳͲͬͪ ͺͪͼ͵Ͱ ͬΒͳ͵Ͱ
ͯͪ ΒͰ ̸ͷͰͻͳ͵ͪ ͺͯ
ͺͻͳͽͳͼ͵ͷΒͪͬͭͷΔͰΔͪͷͻͪͶͪ;Εͳ;ͻͪͽ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;ͻͰͬͶ;ͳΒ;͵ΒͪΕͰͺͻͷͰͳͽͳͺͶͳͽͳ͵ͳͺͰΒͲͪͱͯͻͱͪͬͰ͊ͬͪ͵ͭΒ;ͽͻͪͺΒͪͬΓͳͬͪͶͳͼ;ͼͰͬͳ
ͺͪͷͿͶͰͽͳ
;ͬͰ͵ͳͲͯͻ;ͭͭͺͶͳͽͳ͵ͭͽͪͫͻͪ
ͼͻͪͲͶͳͳͽͳͷͳͿͻͪͷͪͳͫͪͬͰͲͳͷͺͽ;ͱͳͬͪ
ΔͰͷͰ͵ͭͷͳͳͼͽͻ̻ͪͬͻ͵ͪΔͪ
ͺͶ;ͳͿͻͷͪͳΒͰͳͯͰͲͳͿͻͷͪͳΒͰͼͽͬͪͻͪͶͳͼ;ͷͰͽͰͱ
ͼ;ͷ
Δ;
ͰͻͰͯͰͳͰ͵ͼͰͼͰ
ͫͶͳ͵;Β;ΕͳͳͼͽͻͳΒͼ͵ͰͺͻͰͼͰͳͺͻͷͰͰͻͰͶͰͬͪͽͰͳͲͪͳͻͰͺͻͼͬͰͽͳ
ͽͰΓͼ͵͵ͻ;ͱͰΔͰ͆ͪ͵ͻͪΒ;
Ͳͪͼͽͻͪ;Β;Εͪ͵ͶͳͳͪͳͿͻͷͪͳΒͪͺͼͶ;ͱͳͶͪΒͰͯͪΒͪͬͼͽͳͽͪ
Β;Εͳ ͳͲͷͰΌ; ͻͰͯͬͪ Ϳͻͷͳͻͪ ͻͰͪͶ; ͼͶͳ͵;
ͽͻͪͱͰΕͳ ͺͻͪͬͯ; ͪ ;Ͷͳͪͷͪ ͈ͪͻͳͲͪ ̺ͰΕ ͽͪͯͪ ͼͰ
ͷͱͰͲͪͺͪͲͳͽͳ͵ͪ͵ͶͪͱͰͬͰͼͽͳͺͻͳͬͻͰͷͰͼͶͫͪΌͪΒ;ͭͷͳͶͰͯͼͽͻͪͪ
ͳͼͽͬͻͰͷͰͺͯ
ͼͽͳ;ΕͳͽͺͻͳͰͲͪͯͬΓͼͽͬ͵ͪͼͳͳͷͪͬͶͪͼͽͳ
͌ͽͰͷͰΓͳͷͪͪͷͰͻͳ͵Ͱͯͻͱͪͬͼͽͳͽͪ͵ΌͰͼͰͷͭ;;ͳͽͳͶͪͱͰͬͰͼͽͳ͆ͪͺͻͳͷͰͻ
̹ͰΘͪ
ͷͳ ͍ͻͪ͵Ͷͳ
ΒͰͯͪ ͯ ͽͬͻͪͪ ̽Ͱ͵ͶͪͻͪͳΒͰ ͰͲͪͬͳͼͼͽͳ ͳ ͪͷͰͻͳ͵ͭ ͌ͼͽͪͬͪ
; ͼͬΒͳͷ
ͬͳͪͷͪ1FOTZMWBOJB(B[FUUF ͳͻͳΒͰͺͻͳͰ́ͯͳΒͪͳͷͪ͵ΒͳͼͪͻͪΌ;Β;ͼͫͻͳͽͪͼ͵ͳͷ͵ͻͪ
ΓͰͷͦͻΘͷ
ͯ͵ͼ;ͺͯΔͰͭͬͷ;ͻͰͯͳ͵ͷͺͪͶͳͷͺ;ͫͶͳ͵ͬͪͳͽͰ͵ͼͽͬͳͯͻ;ͭͳͻͰͬͶ;
ͳͪͻͪ͵ͪ͵t͵ͻͪΓͪΓͰͳΓͪͯͰͬΒͳ͵ͪͯͪͫͳ;ͭ;ͳͶͳ;ͼͽͪͪ͵ͪͷͰͻͳ͵ͳͺͪͽͻͳͽͪi͏ͳΓ
ͺͻͺͪͭͪͯͰͷͪͳͰͻͳΒͰͫͳΒͰͯͪͺͯͼͽͪ͵ͰͭͻͪΌͪͰͯͪͼͰͺͻͳΒͪͬͰ;ͻͰͯͬͰͯͫͻͬΓͪͪͳͽͪ͵
ͺͷͭ;;ͼͺͰͪͷͰͻͳ͵ͰͻͰͬͶ;ͳΒͰ
ͽͼͰ;ͺͻͪ͵ͼͳͳͯͰͼͳͶͪͅͽͻͳ;ͼ;ͺͻͰ;ͲͰͶͳͳͯͻ;ͭͳ
ͷͰͯͳΒͳ
ͺͪͼͰͽ͵ͷ97***ͬͰ͵ͪͽͪͷͺͪͫͪͬͳͶͪͼͰͲͪͳͪͶͳͼͽͳ͵ͳͷͳͺͽͺ;ͳͲͷͳΓͰͳͷ
ͺͻͳͪͷͪtͻͳͷͪ͵Βͳͼ;ͼͺͽͪͺͰͶͳͯͪͼͰͺͻͰͽͬͪͻͪΒ;;ͫͰͶͰi
ͪͶͳͳͺͫ;ͪͷͪͳͪͬ
ͯͳͷͲͶͳͳͷͪͻͫͬͪ
ͳͷͰͼͰͺͯͼͽͳͪͶͪͼͳΓͰͺͻͽͳͬͫΒͰͳͼͽͪͬͳ͵ͪ
͊ͪͼͬͪ͵ͳͷͬͳͷͷͰͯͳΒͰͷͳͻͳͶͪͼͰͼͪͭͪͶͪͱͳͳͿͻͷͪͳΒͪ
ͺͻͳͰͷ;ΒͰͬͰΕͪͶͪͱͫͰͲ
ͫͰΌͳͬͪͶͪͶͪ͵ͳͺͻͳΒͰͷ;Βͪͬͼͽͳ̓ͪͻͪ͵ͽͰͻͳͼͽͳͪΒͰͺͻͳͷͰͻͺͰͽ͵͈ͪͻͬͭͼͬͰͽͼ͵ͭͻͪͽͪ
͵ͪͯͪ
ͼͰ̺ͰͶͳ͵ͷ̹ͻͳͽͪͳΒͷͺͻͳͻͳͶͪͬͰͼͽͳͬͪͲͳΒͳͻ;ͼ͵ͳͬΒͳ͵ͪ͵ΒͳͺͻͶͪͲͰͲͰͷΓͷ͵ͪ͵ͫͳ
ͻͪͽͬͪͶͳͺͻͽͳͬ͆Ͱͷͪͪ;̹ͰͶͭͳΒͳ͆ͬͳͰͳͲͬͰͽͪͬͪΒ;t́ͷͪͳͼͬ;ͯͪ;ͬͲͬͳͷͪͼͪͼͺ;ͽͰ
ͳͷͻͶͳͷͪ
ͪͱͰͶͰͲͳ͵ͳͷͺͰͻͳͷͪͽͻͰͼͪΒ;ͼͰͭͼͪͳͲͪͷͪ͌̓ͪͻͶͪΒͶ;ͳ̹Ͱͻͬͳ͵;ͪ͋ͬͳͯ;
;ͻͶͪͶͳ ͼ; ͺͳΒͪͳ ͯ ͬͽ͵Ͱ
ͪ ; ̽ͪͻͪͷ; ͼ; ͻ;ͫΓͪͷͪͪͺ;ͳͶͳ ͪ;ͽͷͪͽ Ͳͪ ͵͵ͪΔͰi8 %BJMZ/FXT
ͯͰͬͰͽͭͼͰͺͽͰͷͫͻͪͺͳͰͯͪͼ;ͬͳΌͰͳͳͪ͵ͼͿͻͯͼ͵Βͼͽͪͳͳ
ͽͪ͵ͯͪΒͰͳͽͪͬͪΒͪͬͼͽ
;ͬͰͻͰͪ ͵ͪ͵ ΒͰ ͺͳͽͪΔͰ ͽͻͰ;ͽ͵ͪ ͵ͪͯͪ ΕͰ ͯΕͳ ͯ ͼͶͷͪ Ͱͷͪ͵Ͱ ͬΒͼ͵Ͱ ͈ͻͳͱͰΓ͵ͳͬͪΔͰ Βͪ͵ͳ
ͼͪͬͰͲͳ͵ͪΒͪͰΒͰͯͳͼͽͳͰ
ͺͪ;ͷͰͼͽͯͬͰͼͽͪͺͰͯͰͼͰͽͳΓ͉ͪͯͪ;ͼͪ͵ΒͳͷͪͼͰͺͳͼͪͶ
;ͻͰͪͶͼͽͳ
ͳ ΒͰ ͫͳͶ ͵ ͼͰͯͪͷͳΓͪͯͪ
ͺͻͳ Ͱͷ; ͼ; ͺͻͪ͵ͽͳ ͫͳͶͳ ͪ ͺͻͺ;ͽͬͪΔ;ͪ͵ͽͳͰͽͪͶͪ
ͫΒͳͽͪ̈́ͪͱͰͬͰͼͽͳͰͼͽͼ͵ͻͳͬͪΒ;ͱͰΓͰͯͻ;ͽͬͪͲͪͺͻͷͰͪͷͪ
ͼͺͰͳͿͳ;ͳͽͰͻͺͻͰͽͪͳΒ;
ͯͳͿ;ͲͰ ͼͽͬͪͻͼͽͳ ͵Βͷ ͼͰ ͵ͷͺͰͲ;ΒͰͰ͵ͳͰͯͼͽͪͽͪ͵ ͼͳͼͽͰͷͪ͋͵ͷ ͻͪͽͪ ͺͺ;Ͷͪͻͼͽ ͼ;
ͼͽͳͪͶͰͺͻͳͰͫͻ;ͽͪͶͼͽͳͷͪͺͻͽͳͬͳ͵ͰͼͽͻͪͰ
ͺͪͼ;ͼͰ
ͪͺͻͳͷͰͻ
͆Ͱͷͳͳ͈ΓͪͳͷͰΌ;
ͼͫͺͽ;ͱͳͬͪͶͳ͵ͪ͵ͫͪͪΒ;ͫͰͫͰͳͲͪͬͳͪ ;͵;ͬͪΒͽͼ͵-ͳͻͪ͵ͷͻͪͽ;ͬͪ͵Ϳͪͫͻͳ͵ͬͪͪͬͰͼͽ
ΕͰͺͼͶ;ͱͳͽͳ͵ͪͺͬͯͲͪͻ;ͱͪͳͼ;͵ͫ
͊ͽͻͪ;ͷΕͺͻͺͪͭͪͯͰͺͼͰͫͼ;ͳͼ͵;ͼͳͶͳ͆Ͱͷ
ͳ
ͳΒͳͷͼͰͰͯͰͶͳͷͪͺͻͳͪͶͳͻͷͼͬͰͽͪ
ͺͻͳͰͷ;ΒͰͬͰͶͳ͵ͳͯͰͪͻͪͽͳͬͪͺͽͳͪͳͲͺͻ
ͺͪͭͪͯͳ ͵;ͳΔͪ ͼͪͬͰͲͳ͵ͪ ͠Ͱͯͪ ͯ ͲͪͺͪͷΕͰͳͶͪͱͳ ͫͳͶͪ ΒͰͳ ͪ ͺͼͽΒͪΔ; Ϳͪͫͻͳ͵ͰͲͪ
ͺͻͰͻͪͯ;ͽͺͪͯͪ;ͫͶͳͲͳͳ̓ͫͶͰͪ
;͵ΒΒͼ;ͶͰͰͬͳͰͷͪ͵ͳͬΒͳ͵ͪͳͯ;ͼͽͻͳΒͼ͵ͳͺͻͰͻͪΌͳ
ͬͪͳ;ͫͻͪͲͪͱͳͬͽͳΔͼ͵;ͳͼͻͪ;
ͷͪͻͭͪͻͳͳͭͶͳͰͻͳͲͪͺͻͳͲͬͯΔ;ͫͪͻ;ͽͪ ͈ͻͳ;ΒͰ
8
Ponsonby, 1928, ͼͽͻ
̸͇̺́̈́͑́͆́ͣͅ, ̺͇̺̾͋́ͣ͠ẗ́ͪͱͰͬͰͼͽͳiͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪ...
ͺͻͬͳͺ;ͽͫΒͪͬͳTimes
ͪͺͻͳͶͪ
ͯͪͫͳͼͰͯͪΓͰͺͯͭͻͰͬͪͶͪͳͲͷͪͼͽͪͬͪ͵ͪ͵ΒͰͼ;ͺͻͰ
ͼͳͶͰͳͯͻ;ͭͰͼͬͰͽͼ͵ͰͬͳͰ͌ͼͽͬͪͻͼͽͳ
͆Ͱͷͳͼ;ͳͲͭͻͪͯͳͶͳ͵ͪͿͳͶͰͻͳΒ;ͲͪͺͻͰͻͪͯ;ͶͰͰ
ͬͪ ͵Δͪ ͳ ͯͻ;ͭͳ ͱͳͬͽͳΔͪ ;ͫͳΒͰͳ ͪ ͫΒͳͽ;
ͪͶͳ ΒͰ ͷͪͳͺ;ͶͪͳΒͷ ͿͽͭͻͪͿͳΒͪͷͪ ͳ
ͳͽͰͻͺͻͰͽͳͻͪΔͪͳΔͰͳͪͶͪͱͺͯͷͰͽ;ͽͪ͵ͪͳͼͽͳͪ 9
̀ͫͭͭͻͪͳͰͼͽͳͽͰ͵ͼͽͪͰͷͱͰͷͯͰͽͪΓͳΒͰͪͬͯͳͽͳͫͻΒͰͺͻͳͷͰͻͰͶͪͱͳͬͰͼͽͳ;
ͳͼͽͻͳΒͳͬͳͪͻͼͽͬͪ
ͪͶͳΒͰͰͬͳͯͰͽͯͪͷͳΓͰΔͰͳͯͰͶͬͪΔͰͪ;ͯͳͽͻͳΒ;ͷͪͲͪͬͳͼͰͯͽͭͪ
͵ͪ͵ͬͰ͵ͯͱͳͬΓͪͬͪͺͻ;͵;
ͪͰͯͽͭͪ͵Ͷͳ͵ΒͰͪͫΒͰ͵ͽͳͬͪ̈́ͪͱͰͬͰͼͽͳͼͰ ;ͬͰ͵ͼͶͪ
ΔͪΒ;ͪͼͰͲͪͳͪͶͳͲͪͷͳͰ͵ͼͽͻͰͷͼͽ
ΒͰͻͳΓͪΒ;ͪͰͷͳΒͰͳͪͿͰ͵ͽͳͬͼͽ
͵ͪ͵ͫͳͫ;ΌͰΔͰͷ
ͼͽͻͪͼͽͳͳͺͻͰͯͻͪͼ;ͯͪͺͻͳͲͬͰͶͰͯͻͰΌͰͺͪͪΔͰͳͯͰͶͬͪΔͰ͊ͰͷΒ;ͰͶ͎ͺ͵ͳͼ̸ͯͪͷͼΒ
Ͳͪ͵Γ;;ΒͰt̽ͪͫͳͼͰͽ͵ͻͳͶͪͳͼͽͳͪ
ͽͻͰͫͪͳͽͪͽͳͳͲͷͰΌ;Ͷͪͱͳi ͬͳͯͰͽͳ;)BSEU
ͼͽͻ
̽ͻ;ͭͳͷ ͻͰͳͷͪ ͯ;ͭͪ ͳͼͽͻͳΒͪ Ϳ;͵ͳͳͼͪΔͪ Ͷͪͱͳ ͬͰͼͽͳ ͺ͵ͪͲ;ΒͰ ͯͪ ΒͰ Δͳͬ
ͺͼͽΒͪΔͰ;ͬͰ͵ͳͲͪͲͳͬͪͶͻͰͪͭͬͪΔͰ͵ͻͳͽͳ͵ͰΒͪͬͼͽͳ
͵ΒͪΒͰͽͻͪͱͳͶͪͫΒͰ͵ͽͳͬͳΒͰͼͪͯͻͱͪΒͰ
ͳͷͰͼ;ͺͯͼͽͳͪͰͽͻͱͳͪ;ͽͪ͵ͷͳͪͳ͵͵;ͻͰͽͼͽ
ẗ̸̸̸͈͉͇͉̺͇͈͉̻͇͇́̿͊̾͑́́͊̾͋̾͆̾͑͋́͊͋́͆͌͊͋͆̾́̀ͅ
̸͉̺̓̾̾͋i
͆ͳ͵ͪͯͪ ; ͳͼͽͻͳΒͳ ͳͬͳͶͳͲͪͳΒͰ ͬͰͼͽͳ ͳͼ; ͼͽͳͲͪͶͰ ͫͻͱͰ ͯ ͪ;ͯͳͽͻͳΒ;ͷͪ
ͺͪ ͼͰ ͷͱͰ
ͽͬͻͯͳͽͳ ͵ͪ͵ ΒͰ ͳͽͰͻͰͽ ;ͫͻͲͪ ͯͳͿ;ͲͳΒ; ͼͬͳ ͫͶͳ͵ͪ ͵ͷ;ͳ͵ͪͳΒͰ
ͼͽͬͪͻͪΒ;Εͳ ͼͬ ͯͪ
ͷͰͯͳΒͼ͵ͳ ͼͪͯͻͱͪΒͳ ͼͬ;ͯͪ ͳ ͯͷͪ ͺͼͽͪ; ͯͼͽ;ͺͳ ͫͳͶ ͵ͷ ͵ͻͳͼͳ͵; ͌ ͳͼͽ ͬͻͰͷͰ
͵ͪ
ͺͪͻͪͶͰͶͪͺͻͰͼͺͰͶͪΒͰ͵ͻͳͲͪͽͻͪͯͳͳͪͶͳͷͰͯͳΒͪ
ͪͶͳͳͼͪͷͰͬͳͪͻͼ͵ͰͫΒͰ͵ͽͳͬͼ
ͽͳ
͵ΒͪΒͰͺͯͺͻͳͽͳͼ͵ͷͺͻͿͳͽͪͳͺͼͽͪ͵ͪͺͻͿͰͼͳΒͰͺͰͶͪͯͪͼͰͭ;ͫͳͳͲΒͪͬͭͺͻͼͽͻͪ
͈ͼͽͳͼͽͳͪ ͳͶͪͱͰͬͰͼͽͳͺͼͽͪͶͳͼ;ͻͰͿͰͻͰͽͳͺΒͷͬͳ
ͺͻͳͰͷ;ΒͰͰͬͳͯͰͽͯͪͼ;ͳ
ͻͰͲ;Ͷͽͪͽ ͽͬͻͰͼͽͳ ͯͻ;ͽͬͰͳ ͷͰͯͳΒͪ ͪ ͵Βͳͷͪ ͼͬͪ͵ ͷͱͰ ͯͪ ͫΒͪͬͳ ͳͿͻͷͪͳΒ;
Ͱ
ͬͯͰΕͳͻͪ;ͪͯͪΓͳͷͺͼͶͰͯͳͪͷͪ̽ͻ;ͭͳͷͻͰͳͷͪ
ͶͪͱͰͬͰͼͽͳͼ;ͺͼͽΒͪͶͰΒͺͻͰ ͪͼͽͪ
͵ͪͷͪͼͬͳͷͰͯͳΒͪ
ͪͶͳͼ;ͳͷͯͻ;ͽͬͰͰͷͻͰͱͰͳͯͳͭͳͽͪͶͳͲͪͳΒͪͯͪͶͰ;ͫͻͲͪΔͰͳͺͻͳ͵ͻͳͬͰͳ
ͳͯͰͽͳͽͰͽͪ;ͽͻͪ
ͳͷͰΒͰͷΕͷͪͳͺ;ͶͪͽͳͬͼͽͳͺͻͪͼͶͪ ͌ ͪͪͶͭͷ ͬͻͰͷͰ; ͺͼͽΒͪͶͪΒͰ
ͺͯͰͶͪͪͰ͵ΒͳtͺͻͪͬͰiͬͰͼͽͳͳͪͺ;ͫͶͳ͵; ͻͰͳͺͳΒͰͽͰ
͵Βͪͳ͵ͻͳͼͽͳ
ͪͶͳ;ͯͳͭͳͽͪͶͷ
͵ͻ;ͱͰΔ;ͼͬͪ͵ͳͺΒͰͯͳͪ͵ΒͳͳͷͪͷͫͳͶͳͽͰͶͰͿͳͺͻͳͼͽ;ͺͳͽͰͻͰͽ;ͷͱͰͯͪtͺͻͪͬͳ
ͬͰͼͽͳi
̓Γ; ͺͻͷͰͪ ͬͳͯͳͷ ; ͳͲͭ;ͫΓͰͷ ͷͺͶ; ͬͰͶͳ͵ͳ ͼͳͶͪ
͵ΒͰ ͼ; ͯͰͯͪͬ ͳͷͪͶͰ
ͺͻͳͬͳͶͰͭͳΒ;ͯͪͺͼͻͰͯͼͽͬͷͭͶͫͪͶͳͷͰͯͳΒͪͼͪͷͰͳͻͰͿͪͫͻͳ͵ͬͪͰͼͶͳ͵ͰͯͰͪͬͪΔͳͷͪ;
ͼͬͰͽ; ̀ͪͬͪΓ;Β;Εͳ Ͷͪͱͳͷ ͬͰͼͽͳͷͪ ͺͻͳͲͬͰͯͰͪ ͼ; ͫͷͫͪͻͯͬͪΔͪ ͳ ͯͰͷͳͲͪͳΒͪ ͳͽͪͬͳ
9
͆ͪͰͶͳ͵ͫͻͳͽͪͼ͵ͰͬΒͫͪͬͰͽͪΒͰͼͶ;ͱͫͰ
ͭͰͰͻͪͶ-ͷͪΒͻ͐ͪͻͽͰͻͳͼΒͰͭͯͳͰͽ͵ͻͳͺͻͰͬͪͻ;
ͪΔͰͭͬͷͼͽͶ;ͼ;ͼͰͪͶͪͲͳͶͰͯͬͰͿͽͭͻͪͿͳΒͰͪΌͰͰ͵ͯͲͪͻͫΓͰͳ͆Ͱͷͪͪ͆ͪΒͰͯΒͼͰͬͳͯͰͶ͵ͪ͵
ͺͻeͬͲͰͶͰͰͬͰͼͬΒͳͬΒͳ͵ͪͻͪͯͳͺ͵ͺͪ;ͺͲͪͯͳͳ
ͪͪͯͻ;ͭΒ͵ͪ͵ͺͻͰͬͲͰ ;ͭͳ;ͶͰ͵ΔͰ;Ϳͪͫͻͳ͵;
ͼͪͺ;ͪ͌ͽͻͰ;ͽ͵;ΒͰͲͪͷͰͳͪͽͺͳͼͰ
ͪͯͪͿͽͭͻͪͿͳΒͰͺͼͶͪ;͑ͪͭͪΒ
ͻͪ;ͪΒ;ΕͳͪͺͽͬͪΔͰ
͵ΒͰ̓ͳͰͲͳͭͪΒͰͺͻͰͷͪͷͻͽͬͳͷͺͻͰͳͷ͈ͪͻͳͪͼͰͯͷͪtͲͪͬͻͽͰͶͪi͵ͪ̾ͬͻͺͳ
ͪͺͽͷͳ͵̸ͪͷͰͻͳͳͳ
ͼͽͪͶͷͼͬͰͽ;
ͯͰͷͳͲ;Β;ΕͳͰͷͪ͵ͳͪͻͯ ,OJHUIUMFZ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͻͯͪ ͪ ͺͻͳͷͰͻ
͊ͻͫͪ – ͼͶ;ͪΒ ͉ͪͪ͵
ͪͅͻ͵ͪͶͰ
ͳͲͷͳΓͰͪ ͺͻͳͪ ͰͷͳΒͼ͵ͷ ͻ;ͱΒ;
͊ͪͯͪͷ͎ͪ;ͼͰͳͪͫͳͶͪΒͰͺͬͯͲͪͪͺͪͯ
ͻͪͲͪͻͪΔͰͳͺΓͪ͵; ́ͻͪ͵ͪͯ͵ΒͰͳͽͪͬͳͲtͫΒͰͳ
ͻͰͬͶ;ͳΒͪi ; ͺͼͽͼͬΒͰͽͼ͵ͷ ͭͰͺͶͳͽͳ͵ͷ ͺͻͼͽͻ; ͳͶͳ ͪ ̹Ͷͳͼ͵ͷ ͳͼͽ͵; ͳ ; ͪͿͽͷ
ͫͭͪͽͳͷ ͲͰͷΓͪͷͪ ͻͰͪͶͳͲͬͪ ͲͪͬͪΓ;Β;Εͳ ͺͯͻͳ Ͳͪͺͪͯͳ ͷͰͯͳΒͪ ͳ ͬͰͼͽͳ ; ͰͼͪͭͶͪͼΒ; ͼͪ
ͳͼͽͳͷ͌ͲͪͽͻͰͳͷͿͪͲͪͷͪ͵ΒͰͺͻͰͽͯͰ͵ͿͶͳ͵ͽͳͷͪ͵ͷ;ͳ͵ͪͳΒͪΒͰͭͻͪͳͰͪ
ͼ;ͺ
ͻͽͼͽͪͬΓͰͰ ͼͽͻͪͰͺͻͳͷͰΕ;Β; ;ͭͶͪͬͷͽͳͯͰͶͳ
ͰͺͬͰͻͰΔͰͻͪͼͽͰ
ͪͶͪͱͰͺͻ;͵Ͱ
ͼͶ;ͱͰͯͪͺͻͯ;ͫͰ͵ͻͳͲ;̈́ͪͱͰͳͿͻͷͪͳΒͰͿͻͼͳͻͪΒ;ͻͪͲͶͳͳͽͼͽͳ
͵ͻͲͼͪͯͻͱͪΒͰͼͰͳͼͽͳ;
ͳͼͽͻͳΒͼ͵Ͱ
ͬͰͻͼ͵Ͱ
ͳͯͰͶ͵ͰͳͼͶͳͰͳͼ͵Γ;ͳͬͼͽͳ
ͺͻͳͰͷ;ͼͰͺͼͰ;ͯͪ;ͳͷͺͯͪͳͷͪ
ͺͻͰ͵ͻͪΒͪΒ;͵ͻͰͳͳͼͬͪͽͻͪͯͳͳͪͶͪͺͬͰͲͪͼͽ͇ͽ;ͯͪͼͰͷͱͰͻͰΕͳ͵ͪ͵ͯͻ;ͽͬͰͳ͵
ͿͶͳ͵ͽͳͺͻͰͯͼͽͪͬΓͪΒ;tΒͰͯ;ͯͼͬͳͯͻ;ͽͬͰͳͺΒͪͬͪ
ͳͽ͵ͪ͵ͳͼͽͻͳΒͼ͵;
ͽͪ͵ͳͪ͵ͽ;
ͰͶ;͵ͼͽͪͽ;Γ;ͯͼ͵ͰͲͪΒͰͯͳͰi ͅͳͶͪͳͬͳΕ
̓ͰͰͽͬͳΕ
ͼͽͻ
͉Ͱͽ͵ͳͭͶͪͼͬͳ;ͺͲͻͰΔͪ͵ͪ͵ ͼͬͰͳΒͰͽͪ͵͵ͪ͵ͷͰͯͳΒͳͺͻͳ͵ͪͲ;Β;ͫͻͲͼͰ ;Ε;ͽ͵;Β;ͳͶͳ
ͰͶͳͷͳͳ; ̓ͪͯͪ ΒͰ ͯͫͳͽͳ͵ ͈;ͶͳͰͻͬͰ ͪͭͻͪͯͰ
ͺͲͪͽͳ ͳͼͽͻͪͱͳͬͪ͵ͳ ͬͳͪͻ ͊ͳͷͻ
͎Ͱͻ
ͳͪͰ ͯ;ͭͭͯͳΔͳ ͼͪͻͪͯͳ͵ ͺͻͰͼͽͳͱͳ ͊ͅͅ ͳͲͯͪΔͪ /FXZPSLFS ͳ /FX :PSL 5JNFT,
ͺ͵;ͪͯͪ;-POEPO3FWJFXPG#PPLT ͼͪͺͽͳ͵ͪ͵ͼͰͪͺͻͳͶͪ;ͼͳͻͳΒͼ͵ΒͺͻͬͳͳΒͳ
́ͯͶͳͫ ͺͯ͵ͽͻͶͷ̸Ͷ̓ͪͳͯͰ
ͳΒͰͯͰͼͳͪͺͪͯͼͳͻͳΒͼ͵ͳͬͶͪͯͳͳͼͪͭͪ ͰͷͳΒͼ͵ͳͷͻ;
ͱΒͰͷ
ͺͻͰͯͼͪͷͽͪͷͺͪΔͰͳͲͯͪͬͪΒͰͺͬ;͵ͪͶͪͪ͵ ͺͻͰͽͯͳΒͰͯͪͪͷͰͻͳ͵ͳͷͰͯͳΒͳΒͰ
ͱͰͶͰͯͪͭͪͫΒͪͬͳ
10 ͑ͽͪͼͰͺͻͷͰͳͶ;ͺͻͿͰͼͳͪͶͳͷͼͽͪͯͪͻͯͳͷͪͽͰ͵ΒͰͯͭͰͽ;ͽͳ
ΒͰͻΒͰͳͼͽͳͬͳͪͻ;ͳͼͽͷͯͰͬͳ͵;ͰͽͳͻͳͭͯͳͰͻͪͳΒͰΒͪͬͼͽͳͼͪͺͽͳͺͻͰͳͲ;ͪͪ
ͶͳͲ;ͪͺͪͯͪͽͻͬͳͷͭͪͼͷͼͪͻͳ
;ͼͳͻͳΒͼ͵ͷͭͻͪͯ;̻;ͽͪ
ͯ͵ͪͲ;Β;Εͳ͵ͪ͵ΒͰͼͳͻͳΒͼ͵ͪͬͶͪͯͪ
Ͷͪͱ ͺͽ;ͱͰͪ ̸ͷͰͻͳ͵ͳ ͺͻͺͪͭͪͯͳͼͽͳ ͶͪͱͰ ͬͰͼͽͳ ͺͻͳͷͰΔ;Β; Ͳͪ ͽͲͬ ͵ͪͫ;͵ͳ ͳͭͻ;
͵Βͪ
ͼ;ͽͳͼ͵ͳͺͻͰͯͼͽͪͬΓͪ ͺͻͪͲ; ͺͻͰͯͼͽͪͬ;ͼͪͷͭͫ;͵Ͱ
͵ͪ͵ͫͳͼͰ;͵ͻͪͽ͵ͷͻ͵;ͺͻͳͬ;͵Ͷͪ
ͺͪͱΔͪΒͪͬͼͽͳ͈ͻͽͺͪͻͶ̹ͰͶͰ͵;ΕͰ͑͊ͺͪΒͼͰͻ;ͺͲͻͳΒͰ̽ͪͷͪͼ͵ͯͪͼ;ͪͷͰͻͳ͵ͳͫͪͬͰ
ͽͪΒͳͽ͵ͻͳͶͳͪ͵ͽͳͬͼͽͳ͵ΒͰ;͵ͪͲ;Β;ͪͺͻͳͺͻͰͷͰͲͪtΒΒͰͯͪiͰͷͳΒͼ͵-ͫͳͶ͵ͳͪͺͪͯ
ͪͷͰͻͳ͵ͪͪͷͫͪͼͪͯͻ͵ͪ;͌͆͆ͳ͵ͳ͎ͰΒͶͳͳͲΒͪͬͳͶͪΒͰͯͪΕͰ̸͊̽ͽͻͻͰͪͭͬͪͽͳͪtͫͳͶ͵ͪ͵ͬ;i
;ͺͽͻͰͫ;ͰͷͳΒͼ͵ͭͻ;ͱΒͪ
ͯͪͫͳͷͳͳͼͽͪͻͯͫͻͪͰͦͰΒͷͼͪͅͽͳͼͯͬͪͯͪͪ͵ͪͼͳΒͰͽͻͳΒ;ͷͿͪͶ
ͼͪͺͽͳ͵ͪ͵ΒͰͺͻͰͽΔͪ;ͻͯͳͶͪͺͶͯͷͳͯͪ͊ͳͻͳΒͪͳͺͪ͵ͰΕͰͳͲͬͰͼͽͳͪͺͪͯͰͷͳΒͼ͵ͳͷͻ;
ͱΒͰͷ͈ͻͰͯͼͰͯͳ͵͋ͻͪͷͺΒͰͪͺͻͳͶͪͪͻͰͯͳͪͺͪͯͯͷͪͲͯͰͺͻͽͳͬͼͳͻͳΒͼ͵Ͱͪͬͳ-ͫͪͲͰͳͲ͵ΒͰ
ΒͰͪͺͪͯͪͬͯͺͻͬͰͯͰ
ͪͳͲͭ;ͫΓͰͳͻͰΒͽͳͭͯͷͪΒͰͺͬͻͪΕͰ́ͪΒͱͰΕͳ͵ͻͳͽͳͪͻͳ
͵ͪ
ͽΒͰ͍ͪͻͳͯ̀ͪ͵ͪͻͳΒͪͼͪ$//-ͪ
ͼͶͰͯͰΕͰͭΒ;ͽͻͪͼ;ͺͻͷͰͳͶͳͷͳΓͰΔͰtͅͳͼͶͳͷͯͪΒͰͺͻͶͰ
Εͳ̽ͪͶͯ͋ͻͪͷͺͺͼͽͪͺͻͰͯͼͰͯͳ͵̸͊̽i
ͯͅͰͻͪͲͪΒͰͯͳͪͼͺͻ;ͪͬͪͯͪͷͺͶ;ͼͽͬͪͻͪΔ;ͺͶͳͽͳ͵ͭͺͻͼͽͻͪͯͪͪͼͺͻͳ
ͺͪͯͪͷͪͼͷͰͯͳΒͳͷͪ
ͯͼ͵ͷ;ͳ͵ͪͳΒͼ͵ͳͷͺͶͪͽͿͻͷͪͷͪ͵ΒͰͼͪͱͳͷͼͳͷͫͶͳ͵ͳͷ͵ͪͺͳ
ͽͪͶͷ ; ͪͰ ;ͷͬͰ ;ͼͰ ͺͻͰͯͼͽͪͬͰ ̽ͻ;ͭͳͷͪ ͈;ͫͶͳ͵ͪ ͪ ͯͻ;ͽͬͰͳͷ ͷͻͰͱͪͷͪ ͺͻͪͽͳ
10
̓ͪ͵ ͺͳͰ Ͱͷͪ͵ͳ ͵ͲͰͻͬͪͽͳͬͳ ͯͰͬͳ͵ %JF 8FMU, t;ͻͰͯͳͳ -POEPO 3FWJFX PG #PPLT
ͼ; ͭͪ
ͺͻͳͬͪͽͳͶͳ
ͺͶͪͽͳͶͳͳ ͼͺͻͰͷͳͶͳͲͪͫΒͪͬ;ͺͽ ͼ;ͺͻͰͽͯͺͻͬͰͻͳͶͳͳΔͰͳͰ
ͪͶͳ ͼ;ͪ ͵ͻͪΒ;
ͺͻͷͰͳͶͳͷͳΓͰΔͰ;ͼͶͰͯͲͪͫͻͳ;ͽͼͽͳͯͪͫͳΔͳͬͪͼͺͳͼͫͳͳͲͶͱͰ͵ͻͳͽͳ͵ͪͷͪͲͫͭͽͭͪͽͼͰ
ͪͳͲͭͶͰͯ ͼͽͪͬΓͪͪͼͽͻͪ; ͼͳͻͳΒͼ͵Ͱ ͳͻ;ͼ͵Ͱ ͬͶͪͯͰi ͭͅ;Εͼͽ ͯͪ ΒͰͳͼͽͳͪͳͲͰͬͰͻͰͪͳͭͶͰͯͳΒͰ
ͺͻͰͬͳͰ;ͽͳͪͶͪͪ;ͻͰͯͳ͵Ͱ.
̸͇̺́̈́͑́͆́ͣͅ, ̺͇̺̾͋́ͣ͠ẗ́ͪͱͰͬͰͼͽͳiͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪ...
ͼͪͯͻͱͪΒͰ͵Βͳ ΒΒ ͯͭͬͪͻͪΒ;
ͪͶͳͺͻͫͶͰͷ ΒͰͽ͵ͶͪͼͳͳͷͰͯͳΒͳ
ͺͻͪͽͰΕͳͽ; ͺͻͰͯͰΓͰͼͽ
ͰͺͻͰͲͺͻͰ;ͲͳͷͪΒ;ͺͺ;ͶͪͻͰͼͪͯͻͱͪΒͰ̈́ͪ͵ͬͰͻͼͽͷͪͼͪͺͼͽͪΒͰͲͪͺͪΔ;Β;Εͪ
ͺͪ͵ͪͯͪͻ;ͼ͵ͳ
ͳͺͻͻ;ͼ͵ͳͷͰͯͳΒͳͫΒͪͬͰͯͪͼ;̸͊̽ͺͼͶͪͶͰͬͳͰͯͽͰ͵ͬͪ;̾ͬͻͺ;
;͵ͬͳͻ;ͺͻͳͺͻͰ
ͷͪͲͪtͻͪͽiͺͻͽͳ͉ͬ;ͼͳΒͰ
ͻͰͽ͵ͳͺΒͰͯͳͳͲͪΒ;ͯͪͳΒͰͻͰͪͶ;ͺ;ΕͰ
ͼͳΓͰͷͯͬͻͪΕͪΔͪ
ͯͺͽͰͳΒͪͶͳͪͺͪͯͪͪ͌͵ͻͪΒͳ;̽ͳͼͺͰͻͲͳΒͪͽ;ͷͪͰΔͪ;ͪͻͼͽͬ;ͷͰͯͳΒͼ͵ͳͼͶͳ͵ͪͽͶͳ͵
ΒͰͼͶͫͯͪͯͪ ͬͳͰͳΒͰͳͫͳͽͽͪ ΒͰͼͽͬͪͻͬͰͼͽͳͽͪ ͪ͵ͽͰͻͳͳͷͪΒ;ͯͪ͵ͪͱ; – ͷͰͯͳΒͳ
͵ͼͽͻ;ͳ;ͼͬΒ;ͺͻͳ;
ͪ͵ͳ͵ͪͯͪͰͫͪͻͪͽͪΒ; ͳΔͰͳͪͷͪ̈́ͪͱͰͬͰͼͽͳͼ;͵ͪͿͳͽͳΓͳͲͪ
ͬͰͶͳ͵ͰͬͪͽͻͰ
ͺͻͳͰͷ;ͼͬͪ͵ͪͲͪͪΒͳΒͪͺͶͳͽͳ͵ͪͺͳΒͪͻͪͲͬͳΒͪͼͬΒͰ͵ͪͪͶͰ͵ͷ;ͳ͵ͪͳΒͰ
͆ͪͺͻͳͷͰͻ
#SFJUCBSU/FXT/FUXPSL
ͪͷͰͻͳ͵ͳͼͪΒͽ͵Βͳͺͯͻͱͪͬͪ͋ͻͪͷͺͪͳͺͻͺͪͭͳͻͪ;ͶͽͻͪͯͰͼ
ͳͪͻͼ͵ͰͼͽͪͬͬͰ
ͻͪͯΒͰͳͽͪͳͻͷ̾ͬͻͺͰ
ͲͫͭͰͭͪͪͷͰͻͪͬͪͯͪͽͬͻͳͳͼͪΒͽͬͰͪͰͷͪ
͵ͷͳͿͻͪ;ͼ͵ͷͅͰΌ;ͽͳͷ
ͳΒͰ;Ϳ;͵ͳΒͳͻͰͽͻͳ͵ͰͼͬͭͺͶͳͽͳ͵ͭͶͳͯͰͻͪ
͋ͪΒͼͪΒͽΒͰΒͪ;ͪͻͪͫΒͪͬͳͯͪͼͰtͻ;ΓͪͯΓ;ͯͳi͵Βͳͼ;;Ͳͬͳ͵ͳͬͪͶͳͳͼͶͪͷͳͼͽͳ͵Ͱ
ͼͶͭͪͰ
ͼ;͵ͫͳͶͪ ͼ ͺͶͳͳΒͷ ͳ ͲͪͺͪͶͳͶͪ ͪΒͼͽͪͻͳΒ; ͻ͵ͬ; ; ͆Ͱͷͪ͵Β ; ̽ͻͽͷ;ͯ;
ͪͶͳ ͼ;
ͬͶͪͼͽͳͫͻͲͲͪ;ͼͽͪͬͳͶͰͽͰͭͶͪͼͳͰ̽ͻͽͷ;ͯͼ͵ͪ ͺͶͳͳΒͪΒͰ ͼͪͺͽͳͶͪͯͪͳͿͻͷͪͳΒͪͳΒͰ
ͽͪͪ
ͪͶͳBreitbart ͳΒͰͺͬ;͵ͪͬͰͼͽ11
̈́ͪͱͰͬͰͼͽͳ ͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪͻͰͯͳͲͪΒͳͻͪͶͰ ͼ; ͫͶͳ͵ ;ͺͻͰΌͰΔ; ͼ ͵Ͷͪͼͳͳͷ
ͬͰͼͽͳͷͪ
ͪͶͳΒͰΔͳͬͲͪͯͪͽͪ͵ͯͻ;ͭͪͳΒͳͲͶ;ͺͽͻͰͫͪΒͪͬͭͷΔͰΔͪ
ͼͳΓͰͷͺͻͷͰͰͺͶͳͽͳ
͵ͭͺͪͪΔ͉ͪͪͲͶͳ͵ͪͳͲͷͰΌ;ͳΔͰͳͪͳͬͻͰͯͼͽͳ
ͬͰͼͽͳͳͷͳΓͰΔͪ
ͭͻͪͳͪΒͰͫΒͰ͵ͽͳͬ
ͼͽͳ ;ͬͳͪͻͼͽͬ;
ͪͺ͵;ͪΒͯͪͼͰͽͪͻͪͲͶͳ͵ͪͫͻͳͰ;ͽͰͻͳΒͳΒͰͺͲͪͽͳ͵ͪͪͽ;ͻͪͶͳͼͽͳ
͵ͪ ͭͻͰ͵ͪ ͬͳͯͰͽͳ ; ̿ͪ͵Ͱͽ
ͼͽͻ
͆Ͱ͵ͪͯͪ ΒͰ ͬͪͱͳͶ ͯͪ ͼͰ ͺͬͯΓͳͬͼͽ ͬͳͪͻͪ
ͷͰͻͳͫͶͳͲͳͷͰͽͻͳͷͪͷΕͳ
ͽͪ͵ͯͪͼ;ͬͳͰͷͪͳͺ;ͶͳͼͪͶͳͳ͵Βͳͼ;ͿͳͪͼͳΒͼ͵ͳͲͪͬͳ
ͼͳͶͳͯΔͳ
ͯ͵;ͯͳͭͳͽͪͶͷ͵ͻ;ͱͰΔ;ͯͰͲͳͿͻͷͪͳΒͰͷͭ;ͼͽͳΕͳͼͪͫͳͶ͵ΒͰͪͯͻͰͼͰ̹ͰͲ
͍ͰΒͼͫ;͵ͪ, ͋ͬͳͽͰͻͪ ͳͼͶͳͳͯͻ;ͽͬͰͳͷͻͰͱͪͶͪͱͰͬͰͼͽͳͰͫͳͫͳͶͰͽͶͳ͵ͷΕͰ
ͪͶͳͽ
ͰͲͪͳͯͪͫͳΔͳͬͳͷͰͼͽͪ͵ͷͳͰͰͼͽͪͶͰͳͲΒͪͬͭͺͻͼͽͻͪ̽ͳͭͳͽͪͶͪͻͰͬͶ;ͳΒͪΒͰ
ͷͭ;ΕͳͶͪͬͳͪͻͳͷͪͯͪͲͪ͵ͻͪΕͰͬͻͰͷͰͺͻͳ͵;ͺͰͷͭͬͳͰͺͯͪͽͪ͵ͪ
ͪͶͳ
ͼͯͻ;ͭͰͼͽͻͪͰ
ͼͷͪΔ;Β;ΕͳͫͻΒͪͭͪͱͬͪͳ;ͻͰͯͪ͵ͳΒͪͷͪ
ͼͽͪͬͳͶͪͳͷΒͰͺͻͰͷͪͶͬͻͰͷͰͪͲͪΔͳͬͺͻͬͰ
ͻͪͬͪΔͰ ̸Ͷͭͻͳͽͷͬͳ ͵Βͳ ͵ͻͰͳͻͪΒ; Δ;ͲͿͳͯͬͰ12 Ͱ ͺͻͬͰͻͪͬͪΒ; ͺ;Ͳͯͪͼͽ
ͺͻͰͳͲͼͽ ͳͶͳ
ͫΒͰ͵ͽͳͬͼͽͳͿͻͷͪͳΒͰ
ͬͰΕͷͰͻͰͼͪͷ͵Ͷͳ͵ͬͰ
ͳͷͰͱ;ͽͳͶͳͲͫͳΒͪ;ͺͻͬͳͺͶͪ̀ͪͽͼ;
ͶͪͱͰ ͬͰͼͽͳ ͽͶͳ͵ Ͱ͵ͼͺͶͲͳͬͰ
ͼ;ͫͬͰͻͲͳͬͰ ͳ ͯͻ;ͽͬͰ ͺͪͼͰ
ͺͼͰͫ ; ͵ͿͶͳ͵ͽͳͷ
ͼͳͽ;ͪͳΒͪͷͪ͵ͪͯͪͽͻͰͫͪͳͽͻͯͼͳͽͳͯͶ;͵Ͱ̽ͻ;ͽͬͰͰͷͻͰͱͰͿͻͼͳͻͪΒ;ͼͪͯͻͱͪΒͰ͵Βͳͼ;
ͺͺ;Ͷͪͻͳ͵ͯ͵Ͳ;ͷͰͪͽͪ
ͽͲͪͳͯͪͼͬͳ͵ͻͳͽͰͻͳΒ;ͷͯͪͶͳΒͰͰͽͯͫͻͳͼ;͵ͬͪ
ͶͳͽͰͽͳͶͳͬͰͻͯͼͽΒͼͽͼͪͯͻͱͪΒͪ
ͬͰΕͫͻΒ͵Ͷͳ͵ͬͪ
ͶͪΒ͵ͬͪ
͵ͷͰͽͪͻͪ
ͺͯͰͶͪͳͻͰͪ͵ͳΒͪ͋
;͵ͪͲ;ΒͰͪͼͬΒͰͬͻͼͽͪͫͶͳ͵ͬͰͫͯͳ͵ͽͪͽ;ͻͰ
;͵ΒΒͺͯͪͳͫͻΒ;͵Ͷͳ͵ͬͪ;ͽͳ;ͪͻͪͯ;ͻͰͯͪ
͵ͳΒͪͷͪ ͺͻͼͽͻͳΒͪͷͪͲͪͳͲͫͻͳͻͰͯͳͭͬͪΔͰ
$MJDLTUSFBNͫͶͳ͵;ΒͰͼͪͯͻͱͪΒͰͪͯͻ;ͽͬͰͳͷ
11
̈́͵ͪͶͳ ͷͰͯͳΒͳ ͼ; ͳͿͻͷͳͼͪͶͳ ͵ͪ͵ ΒͰ ͲͪͶ;ͽͪͶͳ ͬͪͽͻͷͰͽ ͳͲͪͲͬͪ ͷͪͶͳ ͺͶͪͷͰ ͪ ͯͰͶ; ͲͪͽͳͽͰ
ͷͻͰͱͰͪͻ͵ͬͳͳͯͪΒͰ;ͭͪͰͺͼͶͰͼͪͷͷͳ;ͽͪ́ͼͽͳͪΒͰͯͪͪͻ͵ͬͳͳΒͰͭͻͰ͵ͻͬ
ͳͽͳΒͰͪ
ͪΒͼͽͪͻͳΒͪ;͆Ͱͷͪ͵Β
ͺͻͰͰΒͰ5IF(VBSEJBO Βͪ;ͪͻͪ
12
t͢;ͲͿͳͯͬͳiͼ;ͷͰͼͽͪͪ͵Βͳͷͪ͵ͻͳͼͳͳ͍ͰΒͼͫ;͵ͪ ͯͫͳΒͪΒ;ͼͬͰͼͬΒͰͳͿͻͷͪͳΒͰ
ͺͪͺͯͼͰΕͪΒ;ͪ
ͺͰͻͼͪͶͳͲͬͪͰͬͳͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͽͪͶͳͷͪ
ͪͶͳͼͬͰͬͳͰͳ;͵ͶͪͼͳͳͷͷͰͯͳΒͳͷͪ
ͯ͵;ͻͰͯͳ͵Ͷͪ͵ͳͯͰͽͳͿͳ͵;ΒͰͺͺ;Ͷͪͻ;
ͳͶͳ;ͯͪͻ;ͺͻͳ;͵ΒͪͷͱͰͯͪͫͰͲͫͰͯͳͬͰͶͳ͵ͳͫͻΒͺͼͰͽͳͶͪͪ
ͪͽͳͷͰͳ;ͽͳͪΒͳͻͰ͵ͶͪͷͰ
͌ͬͰͻͪͬͪΔͰͯͪΒͰͰͽͳͼͽͳͳͽ
ͪͰͳͲͰΔͰͼͪͷͰͳͼͽͳͰ
ͯͼͳΔͰͳͰ
ͻͪ;ͪ
ͪͪͿͰ͵ͽͳͬ;ͬͰ͵ͬΒͺͯͼͬͰͼͽͳ– ͪͰͪ͵ͭͳͽͳͬ ͼͺͲͪΒ
– ΒͰͻͼͰͽͪ͵Ͷͪ͵Ͱͷͪͳ
ͺ;ͶͳͰ ́Ͷ;ͼͽͻͪͽͳͬͪΒͰͺͻͳͷͰͻͺͻͽͪͶͪ/KV[OFU
ͳΒ;ͼ;ͳͲͷͳΓͰ;ͬͰͼͽͯͪΒͰͺͳΒͪͳ͊ͻͫͳ
̽ͻͪͭͪ͊ͽͰͬͳΕ͵ͯ͑ͪͻͷͰͶ͑Ͱͳ͵ͪͺͯͯͰΒͼͽͬͷͪͶ͵Ͷͪ;ͫͳͪΒ͵;Ͷ;
ͺͻͰͰͶͳͫͻΒͳͼͬͰͽͼ͵ͳ
ͷͰͯͳΒͳ͉ͪͯͳͬͰΕͰ;ͬͰͻΓͳͬͼͽͳͯͯͪͽͪΒͰͳͿͽͭͻͪͿͳΒͪͻͳͫͰͪͺͶͪͱͳ
ͪͺͻͰͯΔͰͷ;͵ͪͻͪ
ͼͪͺͽͺͳͼͷtͅͻͰͳͲͫͪͳͶͽͻͿͰΒͼͻͺͼ͵ͭͽ;ͻͳͼͽͰi13 ̈́ͪͱͪͬͰͼͽΒͪͪͽͪ͵ͽΒͰ͵ͷͰͽͪ-
ͻͳ;ͳͶͳͺͻͰͳͼͺͳͽ;Β;ͺͬͻͳͷͰͯͳΒͳ
ͺͪͽͪ͵̓ͷͼͷͶͼ͵ͪͺͻͪͬͯͪ;͵ͼ;ͶͽͪͳΒͳͼͪͼͽͻ;-
Δͪͳͷͪͻ;ͼ͵Ͱ̈́ͪͫͻͪͽͻͳΒͰͲͪͫͳͻͰͼ;ͻͼͰͳ͊ͬͰͻ;ͼ͵ͭͳͼͽͳͽ;ͽͪͲͪͻͳͫͪͻͼͽͬͳ͵ͰͪͭͻͪͿͳΒ;
ͻͪͲͷͪͽͻͪ͵ͪ͵ΒͰͿͳͲͳ͵ͳͷͭ;ΕͰͯͪͬͰ͵ͯ͵ͳͶͭͻͪͷͪ;ͼͶͫͯͷͺͪͯ;;ͫͳΒͰͪΒ͵;Ͷ;̀ͪ͵-
Γ;ͳͶͳͼ;ͯͪΒͰͰͷͭ;ΕͰͯͪͼͰͯͭͪΌͪΒͬͪ͵ͯͳͭͻͪ
ͪͶͳͳ͵ͼͽͪͽͬͪͶͳͯͪΒͰͪΒ͵;ͶͪͼͽͻͪͯͪͶͪ
ͯͼͻͪͭ;ͯͪͻͪ
̺Ͱͼͽ͵Β;ͼͷͪͪͶͳͲͳͻͪͶͳͫͳͶͪΒͰΒͰͯͪͯͪΒͳͽͪͳΒͳͶͪͱͳͬͰͼͽͳ;ͼͬͰͽ;
ͪͫͻΒ͵Ͷͳ͵ͼ
ͽͻͳͷͬͪ Ͳͪͫͻͳ; ΒͰ ;ͻͰͯͳ͵Ͱ ; ͻͰͯͪ͵ͳΒͪͷͪ
ͺͪ ͼͰ ; ͫͶͪͼͽͳ ͬͭ ͱ;ͻͪͶͳͲͷͪ ͺΒͪͬͳͶͪ ͳ
͵ͪͽͰͭͻͳΒͪ;ͬͪͻͪͬͳͪͻͼͽͬͪ (DVTUPEJBOPGKPVSOBMJTN
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13
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ͬͳͪͷͪͼ;ͺͻͳͽͪͶͳͽͪͼͰͲͪͺͻͪͬͯͰͼͳͶ– ͯͪΒͰ͊ͽͰͬͳΕͼ͵ͳͯͳͻͰ͵ͽͪͪΒ͵;Ͷ;ͳ;ͫͳΒͰͪͶͳ;
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14
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͺΒͪͬͰͳͽͰͻͰͽͪͳͯͻ;ͽͬͰͳͷͻͰͱͪͬͳͪͻͼ͵ͪͺͻͿͰͼͳΒͪͺͽͬͪͶͪΒͰ͵ͻͳͽͰͻͳΒ;
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͆ͪΒͫΓͳ ͶͰ͵ Ͳͪ ͶͪͱͰ ͬͰͼͽͳ ΒͰͼͽͰ – ͳͼͽͳͪ
;͵Γ;;Β;Εͳ ͺͽͻͰͫ; ͯͪ ͼͰ ͼͬͰ ͻͰͶͰͬͪͽͰ
ͳͿͻͷͪͳΒͰ ͺͻͳ͵;ͺͰ ͳͲ ͼͬͳ ͳͲͬͻͪ ͳ ͫͪͬͰͲ ͺͻͬͰͻͰ ͏ͰͲ;ͻͪ ΒͰ ͷͭ;Εͪ
ͪͶͳ ͪ͵ ͫͳ ͼͰ
ͽͪ͵ͪͬͺͻͭͻͪͷͻͪͳͻͳ
ͳͲͬͰͼ ΒͰͯͪͫͳͭͪͪ;ͽͻͳͽͪͻͳͻͰͱͳͷͳͲͶ;ͺͽͻͰͫΓͪͬͪͶͳ͵ͪ͵ͫͳ
ͺͻͯ;ͱͳͶͳͺͼͽͪͪ͵͉ͰͰΔͰΒͰ;ͻͪͲͬΒ;͵ͻͰͪͽͳͬͳͽͰͳ͵ͪͳͷͰͯͳΒͼ͵ͰͺͳͼͷͰͼͽͳ͵ΒͰͫͳ
ͷͭ;ΕͳͶͰΓ;ͯͳͷͪͯͪͺͻͰͺͲͪΒ;ͻͪͲͶͳͳͽͰͺͰͻͼͺͰ͵ͽͳͬͰ
ͽͬͻͳͶͰͯͳΒͪͶͭͳͯͪͶͰͺΒͰͯͳͳͷͪ
ͪͼ;ͯͪ͵ͽͻͶͳ;ͳͿͻͷͪͳΒͼ͵ͰͷͪͭͳͼͽͻͪͶͰ͌ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;ͳͯͳͭͳͽͪͶͷ͵ͻ;
ͱͰΔ;ͷͻͪͼͰͷͰΔͪͽͳͳ͵ͰͺͽͫͻͪͲͬͪΔͪͷͶͪͯͳ
ͺͼͰͫͯͰͰ;͵Ͷͪͷͪ
ΒͰͻͫͳͳͬͰΕͽ;
ͽͻͰͫͪͶ;ͳͽͳ͵ͪ͵ͪͼͽͪΒ;ͶͪͱͰͬͰͼͽͳͳ͵Ͷͳ͵ͼ;Ͱͯͻ;ͽͬͰͺͪͼͰ̓ͻͳͽͳ͵ͻͪͲͷͳ
ΓͪΔͰ
ͺͻͬͰͻͪͬͪΔͰͳͪͪͶͳͲͳͻͪΔͰͼͪͯͻͱͪΒͪͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪ
ͺͻͽͪͶͳͷͪ
ͼͪΒͽͬͳͷͪͳ
ͽͻͪͯͳͳͪͶͳͷͷͰͯͳΒͳͷͪͯͰͼ;͵;Ͷͽ;ͻͰ;ͪͼͽͪΒͪΔ;
ͳͽΒͰͺͻͰͺͻͳͬͪͽͳͷ
ͫͳΕͰͫΓͰͲͪ
ͯͻ;ͽͬ͵ͪͰͶͳ;
̸̸͉͉̈́́͋̾͋͌
̸͇̺́̈́͑́͆́ͣͅ, ̺͇̺̾͋́ͣ͠ẗ́ͪͱͰͬͰͼͽͳiͪͯͻ;ͽͬͰͳͷͷͻͰͱͪͷͪ...
ͅͳͶͰͽͳΕ
ͅͳ͆
̓ͷ;ͳ͵Ͷ͵ͳͶͰ͵ͼͳ͵̹ͰͭͻͪͯͅͰͭͪͽͻͰͯ;ͳͬͰͻͲͳͽͰͽ
͆Βͫͪ;Ͱͻ
͎͠
͍ͪͷͪ–́ͼͽͻͳΒͪͭͶͪͼͳ̹ͪͰͭͻͪͯ̓Ͷͳ
Ponsonby, A. (1928). 'BMTFIPPEJO8BS5JNF$POUBJOJOHBO"TTPSUNFOUPG-JFT$JSDVMBUFEUISPVHIPVU
UIF/BUJPOEVSJOHUIF(SͰBU8BS"OBNB[JOHDPMMFDUJPOPGDBSFGVMMZEPDVNFOUFEMJFTDJSDVMBUFEJO(SͰBU
#SJUBJO
'SBODF
(FSNBOZ
*UBMZ BOE "NFSJDB EVSJOH UIF (SFBU 8BS (BSMBOE 1VCMJTIJOH $PNQBOZ
London.
6OEFSXPPE
%
8IFO.#"T3VMFUIF/FXTSPPNColumbia University Press.
)BSEU
)
Myths'PSUIF.BTTFT"O&TTBZ0O.BTT$PNNVOJDBUJPO.BMEFO#MBDLXFMM1Vb-
lishing.
Currah, A. (2009). 8IBUT )BQQFOJOH UP 0VS /FXT. Reuters Institute for the Study of Journalism,
University of Oxford.
Christ, K. (1988). (FTIJDIUFEFSSǡNJTDIFO,BJTFS[FJU, .ÛODIFO
Cunningham, B. (2006). 3FUIJOLJOH0CKFDUJWJUZ$PMVNCJB+PVSOBMJTN3FWJFX
"QSJM̽ͼͽ;ͺͪ
IUUQXXXSEJMMNBODPN%JMMNBO$PVSTFT$0.$PNNPOBSUJDMFTOFXT3F-
UIJOLJOH0CKFDUJWJUZQEG<ͺͻͳͼͽ;ͺΓͰ>
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
SRƄAN ͅMILAŠINOVIƂ
ZORAN B. JEVTOVIƂ
i'",&/&84u"4'"$5034*/$3*4*44*56"5*0/4
SUMMARY
In a society full of risks and permanent crises, the ability to use social networks, wireless technologies
and information has become one of the key preconditions for peace and internal stability of a community.
The authors thematize the spectrum of conflictology changes occurring in the political landscape, noting
how fictional digital news create crisis situations aimed at exerting symbolic influence and spreading moral
panic. 6OEFSUIFHVJTFPGiGSFFEPNPGFYQSFTTJPOu
UIFTPDJBMNFEJBTQPXFSJOUIFQMBDFNFOUPGGBLFNFTTBHFT
is concealed, whose readers-per-copy number is the result of the algorithms that rank the value of stories by
using the degree to which the news are spread – the so-called virality of a story. The classical media take over
the imposed narratives, not realizing that in this way they fall into the trap of spin manipulators, whose aim is
the emotional reaction and rapid change in public opinion. Commercialization demonstrates that fake news
are a lot more profitable than the true ones in the context of the number of hits and profits from ads, but that
IT tools cannot dramatically increase their popularity.
A series of turbulent political events, the growing terrorism, the problem of migration, as well as the in-
creasingly visible gap between the rich and the poor, threaten to cause further crises, and thus the new media
develop as increasingly powerful potential of neurotechnological techniques used to control the thinking and
behaviour of citizens. If by using fake news opposition parties or certain security agencies bring out the mass-
es on streets, political leaders win elections or buy political influence, while creators of wars make triggers for
new conflicts, it is clear that the news industry is at a crossroads. Digital security relies on the management
and control of the accuracy of information, and it is possible to prevent new risks through the spread of criti-
cal thinking and content analysis as a strategy of making the citizens media-literate.
,&:803%4 fake news, social networks, crisis, manipulations, public opinion management, conflicts.
316.644-
̸̸̸͉͇̺̈́̾̓͊͆̽̿́̈́̾͆́ͣͅ1
͌ͳͬͰͻͲͳͽͰͽ;̓ͻͪͭ;ΒͰͬ;
͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ;͌ͱͳ;
̸̸̸͍͇͉̀͆͐́͆͠ͅ͏͇͇́͆-
-̸͇̓͌͆́̓ͅ͏̸͎͎͇͇̻́͊̓́͋̾͆̈́́͌͠͠
̸̹͉͈͉͇͌̀͌͢͏̸̸̸̻͇̹̾͊̈́̈́́̀͏́̾͠
̸̸͊̿̾͋̓ ͌ ͻͪͯ; ͼ; ͺͻͳ͵ͪͲͪͳ ͻͰͲ;Ͷͽͪͽͳ ͳͼͽͻͪͱͳͬͪΔͪ ͲͪͪΒͪ ͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪ-
ͳͳͽͰͶͭͳΒͪ *$5
;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ͈ͶͼͰͯͺͽͰͺͻͰͽͺͼͽͪͬ͵Ͱͯͪ*$5
ͲͪͪΒͯͺͻͳͼͰ;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͯͺͼͰͫͳͺͻͰͽͺͼͽͪͬ͵ͳͯͪΕͰͳͼͽͻͪͱͳͬͪ
ΔͰͷͫͳͽͳͳͲͯͬΒͰͰ͵ͷͺͰͽͰ͵ΒͰͺͻͰͷͪͺͻͰͪͷͪͼͽ;ͯͰͪͽͪ;͵ͪͲ;Β;ͪͲͪͪΒ*$5;;ͫͻͲͪΔ;
ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
ͯͪ;ͽͷͰͳͷͪΒ;;ͼͪͭͶͪͰͰͺͻͰͰͳͯͪͪΔͳͰ;ͽͳ;ͺͶ
;ͺͳͼͪͪͭͯͳ
ͪ
;ͼͺͰ;ͽ͵;ͼͽ;ͯͳΒͪͳ;ͺͳͼͪͳͿͪ͵;ͶͽͰͽ̽ͪͫͳͼͰͽ;ͽͬͻͯͳͶ
;ͷͪΒ;ͭͯͳͰ
ͪ;Ͳͻ͵;ͼͽ;
ͯͰͪͽͪ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͈ͻͳͲͻͰ;ͳ͈Ͱͯͪͭ͵ͭͿͪ͵;ͶͽͰͽͪ;̺ͻͪΔ;
ͼͺͻͬͰͯͰΒͰͳͼͽͻͪͱͳ
ͬͪΔͰͺͻͳ͵ͪͲͪ;ͬͷͻͪͯ;͈ͯͪͳͺͻͳ͵;ͺΓͰͳ͊͵ͪͶͰͻͷ– ́̓͋-͈̻͌ D
ͫͻͪΌͰͳͼ;
Ϳͪ͵ͽͻͼ͵ͷͪͪͶͳͲͷ
ͪͅ–̺ͳͽͳΒͰͬͳͷ͌-ͽͰͼͽͷͳͪͪͶͳͲͷͬͪͻͳΒͪͼͰ͍ͪ͵ͽͻͼ͵ͷͪͪͶͳͲͷΒͰ
ͳͲͯͬΒͰͺͰͽ͵ͷͺͰͽͳ͵ΒͰͺͻͰͷͪͺͻͰͪͷͪͼͽ;ͯͰͪͽͪ;͵ͪͲ;Β;ͪͲͪͪΒ*$5;;ͫͻͲͪΔ;ͺͻͰͼͪ
ͭͶͫͪͶͳͲͪͳΒͰ
ͯͺͻͳͼ ͺͻͪͶͪͲͪͽͬ;
ͲͪͪΒ ͳͿͻͷͪͳΒͰ
;ͫͻͲͪΔͰ ͭͶͫͪͶͳͲͪͳΒͰ
;ͺͽͻͰͫͪ*$5ͳ
ͯͼͽ;ͺͼͽͳͿͻͷͪͳΒͪ ͇̓ͅ
Q
ͪͅ–̺ͳͽͳΒͰͬͳͷ͌-ͽͰͼͽͷΒͰ
;ͽͬͻΌͰͯͪͰͺͼͽΒͳͲͪͪΒͪͻͪͲͶͳ͵ͪ;ͺͻͰͪͷͪͼͽ;ͯͰͪͽͪͲͪͪΒ;*$5;;ͫͻͲͪΔ;ͺͻͰͼͪ
ͭͶͫͪͶͳͲͪͳΒͰ;ͲͪͬͳͼͼͽͳͯΔͳͬͭͺͶͪ6
[-
Q
ͳͿͪ͵;ͶͽͰͽͪ͵Βͳͼ;
;ͺͳͼͪͶͳ6
[-
Q
ͪͪͪͶͳͲͷͬͪͻͳΒͪͼͰ;Ͳͪͬͳͼͼͽͳͯ;ͺͳͼͪͰͭͯͳͰ
ͼͽ;ͯͳΒͪ'
Q
ͳ;ͼͺͰͪ;ͽ͵;ͼͽ;ͯͳΒͪ'
Q
ͽͪͫͰͶͪ
ͯͳΒͪ
ͭͻͪͷ
.
͉̓͌͐͆̾̾͐́͡ ͪͷͰͻͳ͵ͪͳͲͪͳΒͪ
ͬͰͼͽͰͻͳͲͪͳΒͪ
ͳͿͻͷͪͽͳͲͪͳΒͪ
ͯͳͭͳͽͪͶͳͲͪͳΒͪ
;ͷͻͰͱͰ
ͯͻ;ͽͬ
̺͇͌̽
͆ͪ͵ ͳͯ;ͼͽͻͳΒͼ͵Ͱ ͻͰͬͶ;ͳΒͰ ͵ͪ ͺͻͰͼͪ ͷͯͰͻͳͲͪͳΒͰ
ͳͽͳ ΒͰͯͪ ͯͻ;ͽͬͰ-
ͳͼͽͻͳΒͼ͵ͪͺΒͪͬͪͳΒͰͳͲͪͲͬͪͶͪͽͪ͵ͬͰͺͼͶͰͯͳͰͳͳͯͰΒ-ͽͰͻͳΒͼ͵Ͱ͵ͽͻͬͰͻͲͰ͵ͪͽΒͰͽ
1
aleksandra.milenovic1992@gmail.com
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͭͶͫͪͶͳͲͪͳΒͪͳͶͳͷͯͳΒͪͶͳͲͪͳΒ͇ͪͯͼͳͼͰͪͳͻ͵ͼͺͰ͵ͽͪͻͰ͵ͷͼ͵ͳ
ͺͶͳͽͳ͵ͳͳ
͵;Ͷͽ;ͻͳ ͽͰͯͰͳΒͪ ; ͼͪͬͻͰͷͰͷ ͼͬͰͽ; ͋ ΒͰ tͫΒͰ͵ͽͳͬͪ ͳ ͼͺͽͪ ͺͻͰͼ ͺͶͪͰͽͪͻͳ
ͻͪͲͷͰͻͪ
ͯͼͺͻΒͰ͵ͪͽͯͷͳͪͳΒͰ̸ͷͰͻͳ͵ͰͽΒ̀ͪͺͪͯͪi ͅͳͷͳͪͳ̹ͭͯͪͬͳΕ
ͼͽͻ
͌ ͼͬͪ͵ͯͰͬͷͭͬͻ;
ͭͶͫͪͶͳͲͪͳΒͪͳͶͳͷͯͳΒͪͶͳͲͪͳΒͪͲͪͪͬͪͻͪͲͶͳͳͽͰ ͺΒͪͬͰ
͵ͪͽΒͰ
ͪͺͻͳͷͰͻ
ͻͪͼͽ;ΕͪͯͷͳͪͳΒͪ̀ͪͺͪͯͪ
ͺͼͰ̸ͫ͊̽
;Ͱ͵ͷͼ͵ͳͷ
ͺͶͳͽͳ͵ͳͷͳ
͵;Ͷͽ;ͻͳͷͺͼͶͬͳͷͪ
ͽͼͰͳͲͻͪͱͪͬͪͳͲͻͪͲͳͷͪͬͰͼͽͰͻͳͲͪͳΒͪͳͶͳͪͷͰͻͳ͵ͪͳͲͪͳΒͪ.
͌ ͼͬͳ ͭͶͫͪͶͳͲͪͳΒͰ ΒͰͼͽͰ ͷͭͰͳͲͪͳΒͪ ͼͬͰͽͪ ͌ͽͰͷͰΓͰͪ ΒͰ ͪ ͰͶͳͫͰͻͪͶͳͲͷ; ͳ
ͽͻͱͳͷͿ;ͯͪͷͰͽͪͶͳͲͷ;͈ͻͰͬͪͼͯͼͰͼͶͪΔͪͪͽͰͶͭͳΒͰ
ͷͰͪͳ͵;͵ͬͪͽͪ
ͻͪͲͬΒ
ͭͰͰͽͳ͵ͰͳͺͻͰͼͬͰͭͪͪͳͿͻͷͪͽͳ͵;ͻͰͬͶ;ͳΒ;̽ͷͳͪͽ;;Ͷͭ;;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ
ͳͷͪΒ;Ͱ͵ͷͼ͵ͳͪΒͻͪͲͬͳΒͰͳΒͰͲͰͷΓͰ̀ͪͺͪͯͪͳͪΒͷΕͳΒͰͼͬͰͽͼ͵Ͱ͵ͷͺͪͳΒͰ͇Ͱͯͳ͵ͽͳͻͪΒ;
ͺͻͪͬͳͶͪͷͭͰͳͲͪͳΒͰ;ͼͬͳͷͼͿͰͻͪͷͪͭͻͪΌͪͼ͵-͵;Ͷͽ;ͻͭͱͳͬͽͪͳͻͪͯͪ
ͺͻͰͼͬͰͭͪͰ͵ͷ
ͼ͵ͷ
ͺͶͳͽͳ͵ͷͳͬΒͷ͌ͽͪ͵ͬͳͷ͵ͶͼͽͳͷͪͰͺͼͻͰͯͼͰͬͻͳ;ͽͳͪΒͪͽͻͪͯͳͳ
ͪͶͰͳͼͽͳͽ;ͳΒͰͳͬͻͰͯͼͽͳͷͭͳͯͻͱͪͬͪ
ͺͻͰͼͬͰͭͪͰ͵ͷͼ͵ͳͰͻͪͲͬͳΒͰͳ
͵ΒͰͼͰ͵ͪ
ͽͪ͵ͬͰ ;ͽͪͺͪΒ;;ͬͰͶͳ͵ͰͼͬͰͽͼ͵ͰͼͳͼͽͰͷͰ
ͭ;ͫͰΕͳͼͬΒ;ͽͻͪͯͳͳͪͶͼͽͳͺͼͽͪΒ;ΕͳΒͰͻͪͲͬͳ
ΒͰͳΒͰ ̀ͫͭͼͬΒͰͼͬͰͫ;ͬͪͽͼͽͳͳͻͪͼͺͻͼͽͻͪΔͰͼͽͳ
ͭͶͫͪͶͳͲͪͳΒͪͼͰͷͱͰͳͲ;ͪͬͪͽͳͪ
ͺͻͳͷͰͻ;ͬͰͶͳ͵ͳͰͺͳͯͰͷͳΒͪ ͑;ͬͪ͵ͬͳΕ
̻ͶͫͪͶͳͲͪͳΒͪΒͰͼͽͬͪͻͳͶͪ;ͽͳͪΒͪͼͬͰͼͿͰͻͰͭͻͪΌͪͼ͵ͭͳ͵;Ͷͽ;ͻͭͯͰͶͬͪΔͪͬͰ͵ͪ
͈ͶͰͯͳͰͭͶͫͪͶͳͲͪͳΒͰͼ;ͫͻΒͰͶͳͫͰͻͪͶͪͰ͵ͷͳΒͪ
ͶͳͫͰͻͪͶͽͻͱͳͽͰ
ΒͰͯͳͼͽͬͰͪͬͪ-
Ͷ;ͽͪ
ͯͷͳͪͳΒͪͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪ -FF
ͳͼͽͪͶͰ͈ͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰΒͰͼͽͰͳͻͰͿͻ
ͷͪ͵Ͷͼͽͬͪ
͵ΒͪΒͰ;ͻͪͲͬͳΒͰͳͷͯͻͱͪͬͪͷͪͲͪͺͰͽͪΒ-ͳͭͯͳͪ99ͬͰ͵ͪ̓ͪͯͪΒͰ;ͺͳͽͪ
Δ;ͬͳͼ͵ͫͻͪͲͬͪΔͰ
ͷͱͰͼͰͻͰΕͳͯͪΒͰ̹ͶΔͼ͵ͪͯͰ͵ͶͪͻͪͳΒͪΒͰͯͪͯͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪ
ͳΒͰ #JEZVL
5TFHBZ
͌ ͳͻͰͷ ͺͻͳͼͽ;ͺ; ͺͻ;ͪͬͪΔ; ͺͼͶͰͯͳͪ ͭͶͫͪͶͳͲͪͳΒͰ
ͷͱͰͼͰͽͬͻͯͳͽͳͳͯͪΒͰͳ͵Ͷ;ͲͳΒͪ;ͬͪͼͺͳͽͪΔ;ͳͫͻͪͲͬͪΔ;ͽͪ͵ΌͰͪͼͽͪͶͪ;ͺͰͻͳͯ;ͭͶͫͪͶͳ
ͲͪͳΒͰ ́ͶͳΕ
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*$5;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
ͯͪͼ;;ͽͷͰͺͽͺ;ͼͪͭͶͪͼͳͳͯͪͪΔͳͬͰͺͻͰͰ
ͲͪͪΒͰ;ͽͳ;ͺͶ
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ͽͻͪͼͬͰͻͲͪͶͪͳ͵ͷ
ͺͪͻͪͽͳͬͪͷͰͽͯͪ́ͼͽͻͪͱͳͬͪ͵ͰͽͰͳ͵Ͱͼ;ͪ͵ͰͽͳͻͪΔͰͳͼ͵ͪͶͳͻͪΔͰ͊ͺͻͬͰͯͰͰͼ;ͺͻͳͷͰ
ͷ͵ͷͫͳͬͪͭͳͼͽͻ;ͷͰͽͪ ͊͵ͪͶͪ*$5;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ– ͊͵ͪͶͰͻ– ́̓͋-
͈̻͌
͊͵ͪͶͰͻΒͰ̈́ͳ͵Ͱͻͽͬͭͽͳͺͪ͊ͪͼͽΒͳͼͰͯͪΒͽͰͷͪͼͪͺͰͽͼͽͰͺͰͷͼ͵ͪͶͷͳͽͰͲͳͽͰͽͪ
ͼͪͭͶͪͼͼͽͳ
͵ΒͳΒͰ͵ͼͽͻ;ͳͼͪͲͪͬͳͼͽͻͪͱͳͬͪΔͰ͆ͪͼͪͷͷͳͼͽͻͪͱͳͬͪΔ;ͺͻͬͰͻͪͬͪͰͼ;
ͷͰͽͻͳΒͼ͵Ͱ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱͼ͵ͪͶͰͻͪ
͋ͪͫͰͶͪ ͇̓ͅͳ̹ͪͻͽͶͰͽͬͽͰͼͽͼͿͰͻͳͼͽͳ
KMO
ʗí
̹ͪͻͽͶͰͽͬͽͰͼͽͼͿͰͻͳͼͽͳ df
p 0,000
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͇̓ͅͽͰͼͽΒͰͺ͵ͪͲͪͯͬΓ;ͬͻͰͯͼͽ ͇̓ͅ
̹ͪͻͽͶͰͽͬͽͰͼͽͼͿͰͻͳͼͽͳΒͰͯͼ
ͽͳͭͪͼͽͪͽͳͼͽͳ͵;ͲͪͪΒͼͽͪͳͬ;p
Q
ͽͪͫͰͶͪ
͉ͰͲ;ͶͽͪͽͳͳͼͽͻͪͱͳͬͪΔͪ
;͵ͪͲ;Β;ͪͿͪ͵ͽͻͪͫͳͶͼͽͷͪͽͻͳͰͳͺͻͪͬͯͪͼͽͿͪ͵ͽͻͼ͵ͰͪͪͶͳͲͰ̀ͪͯͬΓͰΒͰͳͺͽͳ
͋ͼͽͰͬ͵ͻͳͽͰͻͳΒ;ͷ
ͲͪͽͽͼͬͰͬͻͰͯͼͽͳ͵ͷ;ͪͶͳͽͰͽͪͳͷͪΒ;ͲͪͯͬΓͪͬͪΒ;ΕͰ ͬͻͰͯͼͽͳ
ΒͰͯͪ͵ͰͳͶͳͬͰΕͰͯ
ͳ͵ͻͰΕ;ͼͰͯI
͵ͯͯͻ;ͭͭͪΒͽͰͷͪ
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͵ΒͳΒͰ
ͺ͵ͪͲͪͲͪͯͬΓͪͬͪΒ;Ε;ͬͻͰͯͼͽ D
́ͼͽͻͪͱͳͬͪΔͰ ΒͰ ͼͺͻͬͰͯͰ ; ͷͪΒ; ͭͯͳͰ ͪ ;Ͳͻ͵; ͯ ͼͽ;ͯͰͽͪ ͌ͳͽͰΓͼ͵ͭ
Ϳͪ͵;ͶͽͰͽͪ;͈ͻͳͲͻͰ;ͳ͈Ͱͯͪͭ͵ͭͿͪ͵;ͶͽͰͽͪ;̺ͻͪΔ;͊ͽͻ;͵ͽ;ͻͪ;Ͳͻ͵ͪΒͰ
ͺͻͰͷͪͺͶ;B
38
ͷ;͵ͭ ͳ ͫ
ͱͰͼ͵ͭ ͺͶͪ
ͺͻͰͷͪ ;ͺͳͼͪΒ ͭͯͳͳ ͼͽ;ͯͳΒͪ ͪ
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ͫ
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ͭͯͳͳͼͽ;ͯͳΒͪ
ͺͻͰͷͪ;ͼͺͰ;;ͽ͵;ͼͽ;ͯͳΒͪͪ
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ͫ
ͳͲͷͰΌ;ͳ– 72
ͬ
ͳͲͷͰΌ;ͳ– 41
ͳͭ
ͳͲͷͰΌ;ͳ–
ͺͻͰͷͪ;ͺͳͼͪͷͿͪ͵;Ͷ
ͽͰͽ; ͪ
͌ͳͽͰΓͼ͵ͳ Ϳͪ͵;ͶͽͰͽ ; ͈ͻͳͲͻͰ;
ͳ ͫ
͈Ͱͯͪͭ͵ͳ Ϳͪ͵;ͶͽͰͽ ; ̺ͻͪΔ;
ͼͽ;ͯͰͪͽͪ ͽͪͫͰͶͪ
͈ͯͪͳ ͺͻͳ͵;ͺΓͰͳͳͼͽͻͪͱͳͬͪΔͰͷ ͫͻͪΌͰͳ ͼ;ͯͰͼ͵ͻͳͺͽͳͬͷ ͼͽͪͽͳͼͽͳ͵ͷ
̓ͻͫͪ
ͬͳͷͪͶͿͪ-͵ͰͿͳͳΒͰͽͷ D
Ϳͪ͵ͽͻͼ͵ͷͪͪͶͳͲͷͼͪVarimax ͻͽͪͳΒͷ
ͪͅ–̺ͳͽͳΒͰͬͳͷ
͌-ͽͰͼͽͷͳΒͰͯͿͪ͵ͽͻͼ͵ͷ;ͳͬͪͻͳΒͪͽͷͪͪͶͳͲͷͬͪͻͳΒͪͼͰ "/07"
͉ͰͲ;Ͷͽͪͽͳͳͼͽͻͪ
ͱͳͬͪΔͪͺͻͳ͵ͪͲͪͳͼ;ͽͪͫͰͶͪͷͪͳͯͳΒͪͭͻͪͷͳͷͪ
̸͉̾̀͌̈́͋͋́
͈ͯͪͳͺͻͳ͵;ͺΓͰͳͳͼͽͻͪͱͳͬͪΔͰͷͪΒͺͻͰͼ;ͫͳͶͳͺͯͬͻͭ;ͽͳͪͪͶͳͲͳͭͶͪͬͳ͵ͷͺ
ͰͽͳͿͪ͵ͽͻͼ͵ͷͪͪͶͳͲͷͼVarimax ͻͽͪͳΒͷ
͋ͪͫͰͶͪ ̓ͪͻͪ͵ͽͰͻͳͼͽͳͳ͵ͻͰͬͳͳͫΒͪΔͰͰͬͪͻͳΒͪͼͰͪ͵7BSJNͪY ͻͽͪͳΒͰ
̻ͶͪͬͰ͵ͷͺ ͫΒͪΔͰͰ ̓;ͷ;ͶͪͽͳͬͳͫΒͪΔͰͰ
̓ͪͻͪ͵ͽͰͻͳͼͽͳͳ͵ͻͰ
ͰͽͰ ͬͪͻͳΒͪͼͰ ͬͪͻͳΒͪͼͰ
11,712 11,712
2. 1,731
3. 1,478
33,107
4. 1,386 9,242 42,349
8,766
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ͽͰͻͳͼͽͳͳͷ ͵ͻͰͷ ͬͰΕͳͷ ͯ
͵ΒͰ ;͵;ͺ ͫΒͪΔͪͬͪΒ;
ͲͪΒͰͯͳ͵Ͱ ͬͪͻͳΒͪͼͰ
ͽͪͫͰͶͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͳΒͪͭͻͪͷ ́ͯͰͽͳͿͳ͵ͪͳΒͪ͵ͷͺͰͽͳͲͪͪΒͪ*$5;;ͫͻͲͪΔ;
ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ 4DSFF1MPU
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Ͷͷͪ͵ͰͼͽͰ͵ͷͺͰͽͰ
ͽͺͽͬͻΌ;ΒͰͳͲͫͻͺͰͽͭͶͪͬͳ͵ͷͺͰͽͳͳͲͯͬΒͰͳͺͻͰͷͪ
̻;ͽͷͪ–̓ͪΒͲͰͻͬͷ͵ͻͳͽͰͻͳΒ;ͷ;
͋ͪͫͰͶͪ ͉ͽͳͻͪͪͷͪͽͻͳͪͿͪ͵ͽͻͼ͵Ͱͼͽͻ;͵ͽ;ͻͰͺͻͰͷͪ
Varimax ͵ͻͳͽͰͻͳΒ;ͷ;ͼ͵ͷ;ͪͶͳͽͰͽͳͷͪ I
̓ͷͺͰͽͰ
h
1 2 3 4
a14
a13
a7
0,340 0,466
a9
a8
0,384
a10
a1
0,481 0,640
a4
0,490
B
0,416 0,619
a6
0,393 0,401
a2 0,377
a11 0,723
a12
0,429
a3 0,823 0,701
B 0,374 0,489
̸̸̸͉̈́̾̓͊͆̽ ͇̺̿́̈́̾͆́ͣ̀ͪͪͅΒͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵ͳͽͰͶͭͳΒͪ...
̈́ͰͭͰͯͪ ͼͺͳͼͪ͵ͪΒͽͰͷͪ
ͪ͌ͼͪͬͻͰͷͰͳͷ;ͼͶͬͳͷͪͳͿͻͷͪͳΒͪͺͼͰͫͯͫͳΒͪͪͲͪͪΒ;
̻ͪͶͫͪͶͳͲͪͳΒͪ͵ͪͼͬͰͽͼ͵ͳͺͻͰͼͳΒͰͷͭ;ΕͪͫͰͲͼͪͬͻͰͷͰͰͳͿͷͪͳͰͽͰͶͭͳΒͰ
ͪ́ͿͻͷͪͳͰͽͰͶͭͳΒͰ;ͬͰ͵ͳͼͽͬͻͰͷͰͷͭ;ΕͪͬͪΒ;ͯͼͽ;ͺͼͽͬͰΕͰͷͫͻΒ;ͻͪͲ
ͶͳͳͽͳͳͿͻͷͪͳΒͪ
ͪ ͆ͰͯͬΓͪ Ϳ;͵ͳͪͶͪ ͳͿͻͷͪͽͳ͵ͪ ͺͳͼͷͰͼͽ ΒͰ ͲͪͪΒͪ ͻͰͷͰͽͳͶͪ͵ͳ Ϳͪ͵ͽͻ
ͯͰͶͬͪΔͪͬͰ͵ͪ;ͼͬͳͷͼͿͰͻͪͷͪ;ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;
ͪ ̹ͻͲͳͪ ͺͻͰͼͪ ͳͿͻͷͪͳΒͪ ΒͰ ͯ ͪͻͳͽͰ ͬͪͱͼͽͳ Ͳͪ ;ͼͺͰ Ϳ;͵ͳͳͼͪΔͰ
ͯͪͪΔͰͭͯͻ;ͽͬͪ
͈ͪͻͰͼͭͶͫͪͶͳͲͪͳΒͰͰͼͷͰͽͪͫͳͽͰ͵ͪͳͯͪͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳͰͽͰ
ͶͭͳΒͰͳͼ;ͽͶͳ͵ͻͪͲͬͳΒͰͰ
ͪ ͈ͻͪͶͪͲͪͽͬ ; ͼͪͬͻͰͷͰͷ ͼͬͰͽ; ΒͰ ͰͲͪͷͳͼͶͳͬ ͫͰͲ ;ͺͽͻͰͫͰ ͳͿͻͷͪͳ-
-͵ͷ;ͳ͵ͪͳΒͼ͵ͳͽͰͶͭͳΒͪ
ͪ́Ϳͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵ͰͽͰͶͭͳΒͰ Ͱ;ͽͳ;ͺͯΒͰͯͪ͵ͪͫͪͼͬͰͯͻ;ͽͬͰͰ
ͺͻͷͰͰ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
ͪͭͅͳΓ;ͯͳͰͷͪΒ;ͳͿͻͷͪͽͳ͵;ͺͳͼͷͰͼͽͺͪͼͪͼͬͳͷͰͿͳ͵ͪͼͫͪͬΓͪΒ;ͼͬΒͰͺͼ
ͶͬͰ
ͪ̽ͼͽ;ͺͼͽͳͿͻͷͪͳΒͪͷͪͼ͵ͻͪΕ;ΒͰͼͪͷͬͻͰͷͰͪͶͳͰͯͺͻͳͼͳͺͻͰͬͳͰ;ͼͺͰ
ͼͽͳͬͰ͵ͪ;ͺΒͰͯͳͳͷͯͰͶͪͽͼͽͳͷͪ
͇ͪͯ;ͬͰ͵ͼ; ͼͰͺͼͶͬͳͫͪͬΓͪͶͳͫͻͱͰͲͪͬͪΓ;Β;ΕͳͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵ͳͷ
ͽͰͶͭͳΒͪͷͪ
ͪ́Ϳͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵ͰͽͰͶͭͳΒͰͯͺͻͳͼͰͻͪͲͬΒ;͵ͻͰͪͽͳͬͭͳͳͬͪ
ͽͳͬͭͼͽͬͪͻͪͶͪͽͬͪͬͰ͵ͪ
ͪ͆ͳͼ;ͺͯΒͰͯͪ͵ͼͬͳΓ;ͯͳͲͪͳͽͰͻͰͼͬͪͳͯͪ͵ͻͳͼͽͰͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵Ͱ
ͽͰͶͭͳΒͰ
̹ͪͰͲͳͿͻͷͪͽͳ͵ͭͲͪΔͪΒͰͰͷͭ;ΕͰͯͭͬͻͳͽͳͲͪͽͰͬͳͷͪͼͪͬͻͰͷͰͭͯͻ;ͽͬͪ
ͪ͌ͺΒͰͯͳͳͷͫͶͪͼͽͳͷͪͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵ͰͽͰͶͭͳΒͰͬͳͰͽͰͽͰͰͭ
ͽͯͺͻͳͼͰ
́ͼͽͻͪͱͳͬͪΔͰͷ ΒͰ ͳͲͯͬΒͰ ͺͰͽ ͵ͷͺͰͽͳ ͵ΒͰ ͺͻͰͷͪ ͺͻͰͪͷͪ ͼͽ;ͯͰͪͽͪ ;͵ͪͲ;Β; ͪ
ͲͪͪΒ*$5;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ ͽͪͫͰͶͪ
͈ͻͬ;͵ͷͺͰͽ;ͯͻͰΌ;Β;ͽͻͳͪΒͽͰͷͪ
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ͲͪΒͰͯͳ͵ͰͬͪͻͳΒͪͼͰͪͲͬͪͪΒͰͯͺͻͳͼͺͻͪͶͪͲͪͽͬ;̽ͻ;ͭ;
͵ͷͺͰͽ;ͯͻͰΌ;Β;ͰͽͳͻͳͪΒͽͰͷͪ
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ͲͪΒͰͯͳ͵ͰͬͪͻͳΒͪͼͰͪͲͬͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪ ΒͰ ͲͪͪΒ ͳͿͻͷͪͳΒͰ ͋ͻͰΕ; ͵ͷͺͰͽ; ͯͻͰΌ;Β; Ͱͽͳͻͳ ͪΒͽͰͷͪ
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ͲͪΒͰͯͳ͵Ͱ ͬͪͻͳΒͪͼͰ ͪͲͬͪͪ ΒͰ ;ͫͻͲͪΔͰ ͭͶͫͪͶͳͲͪͳΒͰ ͐Ͱͽͬͻͽ; ͵ͷͺͰͽ; ͯͻͰΌ;Β;
ͯͬͪͪΒͽͰͷͪͳͫΒͪΔͪͬͪ
ͲͪΒͰͯͳ͵ͰͬͪͻͳΒͪͼͰͪͲͬͪͪΒͰ;ͺͽͻͰͫͪ*$5͈Ͱͽ;͵ͷ
ͺͰͽ;ͯͻͰΌ;Β;ͯͬͪͪΒͽͰͷͪͳͫΒͪΔͪͬͪ
ͲͪΒͰͯͳ͵ͰͬͪͻͳΒͪͼͰͪͲͬͪͪΒͰͯͼͽ;ͺ
ͼͽͳͿͻͷͪͳΒͪͷͪ
ͪͅ–̺ͳͽͳΒͰͬͳͷͷ͌-ͽͰͼͽͷΒͰͳͼͽͻͪͱͰ;ͽͳͪΒ ͺͶͪͼͽ;ͯͰͪͽͪ ͷ;͵ͳͳͶͳͱͰͼ͵ͳ
ͪ
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͋ͪͫͰͶͪ ͈ͶͳͺͻͰͰͼͽ;ͯͰͪͽͪͲͪͪΒ;*$5;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
̀ͪͪΒ*$5
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͵ͪͲ;Β;ͳͻͰͲ;ͶͽͪͽͳͫͻΒͳͳͼͽͻͪͱͳͬͪΔͪ;͵ΒͳͷͪΒͰͺͻ;ͪͬͪ;ͽͳͪΒ*$5;ͺͰͻͳͯ;ͭͶͫͪͶͳ
ͲͪͳΒͰ͈ΒͰͯͳͳͪ;ͽͻͳ
ͻͪͼͺͻͪͬΓͪΒ;ΕͳͲͪͪΒ;*$5ͲͪͺͻͰͶͪͲͪ͵ͳͲͳͯ;ͼͽͻͳΒͼ͵ͭ;ͳͿͻͷͪ
ͽͳ͵ͯͻ;ͽͬ
ͪͬͯͰtͯͪͼͻͪͲͬΒͰͷ*$5ͯͶͪͲͳͯͺͻͳͫͶͳͱͪͬͪΔͪͽͻͪͯͳͳͪͶͳͫͶͳ͵ͪ
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͊͵ͶͬͅͶͪͯͰͬͳΕ
ͼͽͻ
͆ͪͼͬ;ͺͻͳ͵ͪͲͪͳͪͪͶͳͲͪͼͰͷͱͰͲͪ͵Γ;ͳͽͳͯͪͼ;*$5;ͺͼͶͰͯΔͳͭͯͳͪ;
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ͯͪͪΔͰͷͯͻ;ͽͬ;͵ΒͰͼͰͻͪͲͬͳΒͪͺͪͻͪͶͰͶͼͻͪͲͬΒͰͷͪ;͵ͰͳͽͰͶͭͳΒͰ
*$5ͼ;Ͱͼ;ͷΔͳͬ
ͯͺͻͰͼ;ͯͭͲͪͪΒͪ
͉ͰͲ;ͶͽͪͽͰ ͽͰͻͳΒͼ͵ͭ ͺͻ;ͪͬͪΔͪ ͺͻͫͶͰͷͪ ͬͭ ͼͺͻͬͰͯͰͭ ͳͼͽͻͪͱͳͬͪΔͪ ͺͽͬͻΌ;Β; ͳ
ͪͶͪͲͳͰͷͺͳͻͳΒͼ͵ͭͳͼͽͻͪͱͳͬͪΔͪ͆ͪΒͺͻͰͼ;ͪ͊͵ͪͶͰͻ;́̓͋-͈̻͌ͳͲͯͬΒͰͰ͵ͷͺͰͽͰ͵ΒͰ
ͺͽͬͻΌ;Β;ͲͪͪΒ*$5;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ́ͲͯͬΒͰͰ͵ͷͺͰͽͰ;͵ͪͲ;Β;ͪͲͪͪΒ
*$5
ͲͪͪΒͳͿͻͷͪͳΒͪͳΔͳͬ;ͯͼͽ;ͺͼͽ
ͲͪͪΒ*$5;ͺͻͪͶͪͲͪͽͬ;
ͪͶͳͳ;;ͫͻͲͪΔ;
ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ͆ͪͬͪΒͪͳΒͰͺͽͬͻΌͰͪͺͻͬͪͺͼͰͫͪͳͺͽͰͲͪͳͼͽͻͪͱͳͬͪΔͪ
ͪͶͳ;
ͬͰͶͳ͵ΒͷͰͻͳͳͺͽͪͺͻͰͽͺͼͽͪͬ͵ͪͯ͵ΒͰͼͰͺͶ;ͳͼͽͻͪͱͳͬͪΔ;ͯͪ*$5ͲͪͪΒͯͺͻͳ
ͼͰ;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ͊ͬͰͽ;ͼͪͭͶͪͼͼͽͳΒͰͳͼͻͰͲ;ͶͽͪͽͳͷͪͳͼͽͻͪͱͳͬͪΔͪͺͷͰ
;ͽͳͷͳ͵ͻͳͽͳ͵ͳͪͪͶͳͲͳͻͪͳͷ;ͻͪͯ;
́ͼͽͻͪͱͳͬͪΔͰͷΒͰ;ͽͬͻΌͰͳͯͪͼͽ;ͯͰͽͳͳͷͪΒ;ͺͽͺ;;ͼͪͭͶͪͰͰͺͻͰͰͲͪͪΒ;*$5;
;ͫͻͲͪΔ;ͺͰͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͯͪͰͰͲͪͬͳͼͰͯͺͶͪ
;ͺͳͼͪͰͭͯͳͰͼͽ;ͯͳΒͪ
;ͼͺͰͪ;ͽ͵;
ͼͽ;ͯͳΒͪͳͿͪ͵;ͶͽͰͽͪͪ͵ΒͰͷͼͽ;ͯͰͽͳͼͽ;ͯͳͻͪΒ;͊ͬͳͼͽ;ͯͰͽͳͼ;ͼͰͼ*$5ͼ;ͼͻͰͽͪͶͳ;ͽ͵;ͺͻͰͽ
ͯͭ ͵ͶͬͪΔͪ ; ͼͬͳͷ ͳ ͼͻͰͯΔͳͷ ͵Ͷͪͷͪ ͆ͪ Ϳͪ͵;ͶͽͰͽͳͷͪ ͼ; ͳͲ ͳͿͻͷͪͽͳ͵ͳ
ͺͻͰͯͷͰͽͪͯͰͽͪΓͳΒͰͳͲ;ͪͬͪͶͳͳ͵ͻͳͼͽͳͶͳ*$5́ͲͪͼͽͪͬͳͺͻͰͯͷͰͽͪͪ;ͰͫͶͪͼͽͳͼͳ
ͶͭͳΒͰ ͽͪ͵ΌͰ ͼ; ͼͽͰ͵Ͷͳ ͼͬͪ ͲͪΔͪ ͭͶͫͪͶͳͲͪͳΒͳ
ΔͰͳͷ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪͳͲͪͪΒ; ;
ͼͪͬͻͰͷͰͷͯͻ;ͽͬ;̀ͪͽͼ;ͳ;ͭͶͪͬͷͳͯͰͽͳͳͻͰͲ;ͶͽͪͽͳͳͼͽͻͪͱͳͬͪΔͪͺͻͰͪͼͽ;ͯͰͪͽͪ
;ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽͪͲͪͪΒ;*$5;;ͫͻͲͪΔ;ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͼͪͼͬͳͷͻͪͲ;ͷΓͳͬͳ
͇ͬͳͷͳͼͽͻͪͱͳͬͪΔͰͷͼͰͯͶͯͯͭͬͻͪͪͫͻΒͪͺͳͽͪΔͪ͵Βͪͼ;ͯͼͪͯͪͫͳͶͪͰͺͲͪ
ͳ͇ͪͼͽͪͶΒͰͷͭͰͻͪͲΒͪΔͰͭ
ͪͽͬͻͰͪͼ;ͳͷͭͪͺͳͽͪΔͪ͵ΒͪΕͰ;ͫ;ͯ;Εͼͽͳͫͳͽͳ
ͺͻͫͶͰͷͳͼͽͻͪͱͳͬͪΔͪͳͺͻͰͯͷͰͽͪ͵ͪͯͰͷͼ͵ͰͻͪͼͺͻͪͬͰ̀ͪͽͼͰͫ;ͯ;ΕͳͷͳͼͽͻͪͱͳͬͪͳͷͪͺͻͰͺ
ͻ;;ΒͰͯͪͺͬͺͻ;ͪͬͪΒ;ͬͪΒΒ;ͬͰ͵ͰͯͬΓͳͼͽͻͪͱͰͳͺͻͫͶͰͷ̽ͪͲͪͽͳͷͳͷͪͺͽ
ͻͰͫͰͺ͵ͪͲ;ΒͰͳͬͳͼͽͻͪͱͳͬͪΔͰ
ͳΒͳΒͰͺͻͫͶͰͷͳͼͽͻͪͱͳͬͪΔͪͫͳͲͪͪΒ*$5;;ͫͻͲͪΔ;ͺͻ
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ͺ͵ͪͲͪΕͰͬͻͰͷͰͳͼͳͶ͵ͪΒͪͬͼͽ
̸̸̸͉̈́̾̓͊͆̽ ͇̺̿́̈́̾͆́ͣ̀ͪͪͅΒͳͿͻͷͪͳ-͵ͷ;ͳ͵ͪͳΒͼ͵ͳͽͰͶͭͳΒͪ...
̸̸͉͉̈́́͋̾͋͌
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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POBM+PVSOBMPG&EVDBUJPOBM%FWFMPQNFOU
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ͅͳͷͳͪ
̸. ̹ͭͯͪͬͳΕ
́ͅ ͺͻͳͻ
͊ͳͶ͵ͳͻͰͳ͵̹Ͱͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵Ͱ
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͈;ͺͳi
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can Culture. &EVDBUJPOBM5FDIOPMPHZ
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ONFOUBMBOE4DJFODF&EVDBUJPO
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tion
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SUMMARY
After the industrial revolution as a process of modernization, no other social-historical phenomenon
has caused such consequences and ideological-theoretical controversies as globalization or mondialization.
It refers to a wide spectrum of economic, political and cultural tendencies in the contemporary world. It is an
objective and a spontaneous process of planetary dimensions, i.e. a project of domination of the USA i.e. the
West. In everyday speech, globalization or mondialization refers to different phenomenon, such as a grow-
ing domination of the West, particularly the USA, in the economic and cultural affairs, which is expressed as
XFTUFSOJ[BUJPOor "NFSJDBOJ[BUJPO.
Globalization has made an impact on all spheres of civil and cultural activities of a man. Consequences
PGHMPCBMJ[BUJPOBSFOVNFSPVT liberal economy, liberal market, unique currency, domination of the English
language. Development of science and spreading of technology is of great importance for all spheres of hu-
man activities. Numerous scientific and technological processes which are multiplied in modern society are
multiplied by geometric progression and during the last decades have changed both man`s environment
and his ways of learning. Big world companies request completion of tasks on time. They also request preci-
sion of all economic and financial courses. It all implies a quick reaction to the market requirements. In
order to fulfil these tasks, it is necessary to have a constant approach to necessary information. It is unthink-
able to do so without information and communications technologies (ICT) in the period of globalization, as
speed and timeliness are key characteristics of modern information systems. For the efficient functioning of
society in a period of globalization, it is of particular importance to process data quickly, which is important
for efficient activity in all spheres of society and particularly in economy management. ICT increase eco-
nomic efficiency and contribute to the creation of business possibilities. Apart from it, ICT abolish all social
barriers in regard to the access of information, thus contributing to the possibility of geographic decentrali-
zation.
*$5IBWFBXJEFBQQMJDBUJPOJOBMMUIFBDUJWJUJFTPGNPEFSOTPDJFUZFDPOPNZ
CBOLJOH
IFBMUIDBSF
FEu-
cation, politics and so on. Due to their wide application and great significance in the development of modern
society and global communications, the assertions that ICT present one of the most important factors in the
accelerating of globalization process are not without foundations. These beliefs also have foundations in
results of studies on ICT impact on development of economy network and informatics society in the most
developed countries in the world, first of all in Scandinavian countries and Great Britain, in a wider sense
also Germany, China, Japan, Russia, India, Republic of South Africa, Turkey and other countries. Regardless
of the fact that ICT have found wide application in the period of globalization, they still do not have the same
impact in all countries in the world. It is easy to understand why, because it is not enough to simply intro-
duce ICT in order to achieve western standards, for a change of whole systems of functioning of particular
societies and their adaptation to the system of learning in the global society is necessary.
ICT have started new possibilities of management in the period of globalization. After having analyzed
results of some studies, it can be concluded that ICT have five-fold importance in globalization period. They
FOBCMF
BDDFTTUPMBSHFSOVNCFSPGQJFDFTPGJOGPSNBtion, 2) introduction of high technologies into man-
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
BHFNFOU
SFBMJ[JOHDPODVSSFODFBEWBOUBHF
DSFBUJOHPGOFXXBZTPGNBOBHFNFOUBOE
DSFBUJOHQPTTi-
bilities for further development of innovations. Globalization period is time of advanced technologies and
changes which equally influence both transformation of economy and other spheres of civil-cultural life and
activity of people and society as a whole.
It can be concluded that ICT also give significant contribution to the accelerating of the process of
globalization. Results of numerous researches which studied ICT impact in the period of globalization point
to this fact. With the development of ICT there is a rapprochement of traditional ways of management on
one side and informatics on the other one. On the basis of the analysis presented, it can be concluded that
ICT during last 20 years have fundamentally changed the way of society functioning in all spheres of human
activities. In modern society which is developing simultaneously with development of science and technolo-
gy, ICT are undoubtedly of a crucial significance.
Results of the research on the importance of information communication technologies in the accelerat-
ed process of globalization are presented in the paper. In our research, we have started from the general
assumption that the information communication technologies (ICT) significantly contribute to the acceler-
ated process of globalization as well as specific assumptions that the components, which according to the
students evaluation point to the importance of information communication technologies in the accelerated
process of globalization will be separated, and that their estimations would be in tune, regardless of their sex,
year of study or success during the studies and the faculty enrolled. In order to confirm such assumptions, a
research on a sample of students from the Teacher Training Faculties in Prizren and Vranje was conducted
in May, 2017 whose results are presented in this paper.
The data was collected by Scalar, IKT- IPG (D
, and were processed by factor analysis, Man
8IJUOFZ6UFTUBOEWBSJBODFBOBMZTJT#ZNFBOTPGGBDUPSBOBMZTJT
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by the students` assessment point to the importance of ICT in the accelerated process of globaMJ[BUJPO
contribution to innovation 2) importance of information 3) accelerated process of globalization 4) the use of
*$5BOE
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mined that there was no significant difference between the assessments of the students on importance of
*$5JOUIFQSPDFTTPGBDDFMFSBUFEHMPCBMJ[BUJPOJOSFHBSEUPUIFJSTFY
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BOEWBSJBODFanalysis depending on the year enrolled,
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3).
,&:803%4 Americanization, westernization, computerization, digitalization, networked society,
communication.
821.111(680).09-̓;ͳͦͅ
̸̾̈́̾͆̀́̈́́ͣ͠ͅ 1
͌ͳͬͰͻͲͳͽͰͽ;͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̽̾
̸̸͇͉͉̓͆͊͋͌́͊̾̽́͊̓͌͊͢
̸̸̻͇̹̈́̈́́̀͏̸͉͇͍͇́̾͌͆͌ͦ̓͌͠ͅͅ͏̸́͠
̸̸͊̿̾͋̓ ͌ͻͪͯ;ͼͰͪͺͻͳͷͰͻ;ͻͷ͍ͪͪ ͦ̓ͅ;ͳΒͪͼͪͭͶͰͯͪͬͪͪͳͪ͵Βͳͯͳͼ͵;ͻͼͷͱͰ
ͺͼͽͪͽͳͷΕͼͻͰͯͼͽͬͲͪͼͺͻͬΌͰΔͰͭͶͫͪͶͳͲͪͳΒͰ
ͪͶͳͳͪͳͪ͵ΒͳͼͰͪͬͰͯͰͪͼͽͻͪͽͰͭͳΒͪ
ͷΕͳͯͰ͵ͼͽͻ;ͳͰ;͵ͽͰ͵ͼͽ;ͺͷͰ;ͽͭͻͷͪͪͼͪ ͺͼͽ
͵ͶͳΒͪͶͷͽͰͷͪͽͳ͵ͷ
͠ͰͲͳ͵ͪ ͺͶͳͽͳ͵ͪ ͵ͪ ͫͳͽͪ ͰͶͰͷͰͽ ͭͶͫͪͶͳͲͷͪ ͳ ;ͬͪΔͪ ͳͯͳͬͳͯ;ͪͶͭ ͳ ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪͽ;ͷͪͳ ͼͰ;͵ͽͰ͵ͼͽ;ͺͼͽ͵ͶͳΒͪͶͳͼͽ;ͯͳΒͪ̾͊ͪͳͯͪ
͍͍ͪͪ
̸̸ͺͪͯ;ͻͪΒͪ ͳ
͍;͵ͬͭ ͯͰͿͳͳͼͪΔͪ ͯͳͼ͵;ͻͼͪ ̸ͪͶͳͲͷ ͯͼͪ ͳͲͷͰΌ; ̓ͻ;ͼͪ
͈Ͱͽ͵ͪ ͳ ͊;Ͳͪ ; ̓;ͳΒͰͬͷ
ͻͷͪ;͍
ͽͰͱͳͷͯͪ;͵ͪͱͰͷͪͽͳͺͬͰ͵ͿͶͳ͵ͪͽͪ͵ΒͰͪͷͰΕͰͭͶͫͪͶͳͲͳͻͪΒ;Εͪ͵;Ͷͽ;ͻ̺ͪͯͰΕͳ
ͼͰ ̸ͺͪͯ;ͻͪΒͰͬͳͷ ͫΒͪΔͰΔͰͷ ͽͰͻͷͳͪ ͳͯͰͶͳ͵
;͵ͪͲ;ΒͰͷ ͪ ͵Ͱͺͽ;ͪͶͳͲͬͪ ͺͻͰͯͼͽͪͬΓͪΔͰ
͈Ͱͽ͵ͬͭͳͯͰͽͳͽͰͽͪ
͵ΒͰͺͳͬͪͪͼͽͰͻͰͽͳͺͳͷͪͳͰͳͼͺ;ΔͰͳͷ͵ͭͳͽͳͬͳͷͰ͵ͳͬͪΔͳͷͪ
͌ͻͪͯ;ͼͰͫͪͬͳͷΒͰͲͳ͵ͷ͵ͪͿͰͷͰͷ͵ΒͳͺΒͪͪͬͪͼͰΕͪΒͺͻͳͺͪͯͼͽͳͭͻ;ͺͳ
Ϳͪ͵ͽͻͳͷͪ
͵Βͳ;ͽͳ;ͪͯͼ;ͼͽͬͻͪͲ;ͷͰͬͪΔͪ ͵;Ͷͽ;ͻͳͻͪͲͶͳ͵ͪ
ͲͪͽͳͷͻͰͺͻͰͼͳΒͷ
ͪͷͰͽͪΔͰͷΒͰͯͰͪͳΒͰͳ
;ͳͺͶͪͻͼͽͳͺͯͷͪͼ͵ͷͺͻͳͬͳͯͰͽͰͱΔͰ͵ͪͪͯͪͳͪͶͳͷͳͽͰͭͻͪͳΒͪͷͪͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶ
ͼͽͳ͋ͪ͵ΌͰ
ͼ͵ͻͰΕͰͷͺͪͱΔ;ͳͪͳͷͺͶͳͳͽ;ͳͯͰΒ;ͼͰͺͪͻͪͳΒͳͺͳͲͫͻ;;̓;ͳΒͰͬͷͻͷͪ;
͵ͪͳͪͳͽͰͳͪͶͳͼͰͺͪͻͪͽͳͲͪͷ͵ΒͳͼͺͻͬͯͳͳͬͳͶͳͲͪͳΒͼ͵ͳͺͻͰͯͪ͵
͉̓͌͐͆̾̾͐́͡ ͯͳͼ͵;ͻͼ
ͭͶͫͪͶͳͲͪͳΒͪͭͶ͵ͪͶͳͲͪͳΒͪ
ͳͯͰͽͳͽͰͽ
ͳͯͰͶͳ͵
͵ͿͶͳ͵ͽ
̸̸͉͉͇͇͇̽́͊̓͌͊̓͌̈́͋͌̾́̓̈́͆́̈́͆ͣ͠ͅ
͌ ͼͽ;ͯͳΒͳ ͈ͻͰͯͪ͵ ͯͳͼ͵;ͻͼͪ
ͅͳͰͶ ͍;͵ ͺͶͪͲͳ ͯ ͽͰͲͰ ͯͪ ͯͳͼ͵;ͻͼ ͺͻͳͺͪͯͪ ͺͻͰͽ͵;
Ͳͪ͵ͪͳͯͪͼͰΔͰͭͬͪͺͻͯ;͵ͳΒͪ
;ͳͼͽͳͷͪ͵ͽͻͶͳͰ
ͼͰͶͰ͵ͽ;ΒͰ
ͻͭͪͳͲ;ΒͰͳͻͪͼͺͯͰΓ;ΒͰ
ͳͽͳͲͬͰͼͳͷͺͼͽ;ͺͳͷͪͳΒͪΒͰ;Ͷͭͪͯͪ;͵ͻͽͰͷΕͳͳͺͪͼͼͽͳͯͳͼ͵;ͻͼͪ
ͯͪͬͶͪͯͪΒ;ΔͰͭ
ͬͳͷͰͺͻͰͯͬͳͯͳͬͳͷͯͭͪΌͪΒͳͷͪi (Fuko, 2007, ͼͽͻ
̓ͪ͵ͼͬͰͫͶͪͼͽͳͯͳͼ͵;ͻͼͪ
ͳͼ;ΒͰͯͪ͵
ͽͬͻͰͰͳ ͺͻͳͼͽ;ͺͪͰi
ͬͰΕͼ;Ͱ͵Ͱ ͯΔͳ
;ͬͰͶͳ͵ΒͷͰͻͳͫͻͪΔͰͰi 'VLP
007, ͼͽͻ
ͅͳͰͶ͍;͵ ͪͬͯͳͽͻͳͽͳͺͪͲͪͫͻͪͪͬͰͲͪͳͲͪΓ;ͯͼ͵ͳͯͳͼ͵;ͻͼͺͻͬ;ͪͲͳͬͪtͽͪͫ;ͷͺͻͰͯ
ͷͰͽͪ ͭͬͻͪi
ͳ ͪ ;͵ͪͲ;ΒͰ ͪ ͳΔͰͳ; ͯͪ Ͱͷͪͷ ͺͻͪͬ ͯͪ ͵ͪͱͰͷ ͼͬͰ ͯͻ;ͭͪ ͼͳ ͪͲͳͬ
1
jelenamilic018@gmail. com
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
tͻͳͽ;ͪͶ͵Ͷͼͽͳͭͬͻͪiͳ;͵ͪͲ;ΒͰͪ ͳΔͰͳ;ͯͪͫͳͻͪͷ͵Ͷͼͽͳ;͵Βͳͷͪͭͬͻͳͷ
ͯͻͰΌͰͳͷͼͽͬͪͻͳͷͪͽͻͰΕ;Ͳͪͫͻͪ;ͪͲͳͬͪtͺͻͳͬͳͶͰͭͬͪͳͷͳͶͳͳͼ͵Γ;ͳͬͳͷͺͻͪͬͷͼ;ͫΒͰ͵ͽͪ
͵Βͳͭͬͻͳi
ͳͪ;ͺ;Ε;ΒͰͪͳΔͰͳ;ͯͪͰͺͼͰͯ;ΒͰͼͬͪ͵ͳͬͰ͵ͺͻͪͬͯͪͭͬͻͳͯͻͰΌͰ
ͳͷ ͼͽͬͪͻͳͷͪ ͳ ͯͪ ͼͬͪͳΒͪ ͻͰ ͳΒͰ ͬͻͰͯͪ ͺͪͱΔͰ 'VLP
ͼͽͻ
̀ͪͫͻͪͰ ͵ΒͰ ͺͭͪΌͪΒ;
ͯͳͼ͵;ͻͼtͬͰͷͪͫͻͲͽ͵ͻͳͬͪΒ;ΔͰͭͬ;ͺͬͰͲͪͼͽͼͪͱͰΓͷͳͷΕͳi 'VLP
ͼͽͻ
͢ͳ
ͺͽͺͷͪͱͰͳͽͪͬͼͳͼͽͰͷͳͼͽͳͽ;ͳΒͪ͵ΒͳͳͪͷͰΕͰ
ͼͺͻͬͯͳͳtͬͻͳͪͺͻͳͼͳͶͪ
ͺͰ͵ͪͯ
ͪ͵ͳͪͪͼͳͶͪͪͳi 'VLP
ͼͽͻ
̀ͪͫͻͪͰ͵ΒͰͯͽͳ;Γ;ͯͼ͵ͳͯͳͼ͵;ͻͼͺͽͬͻΌ;Β;
ͺͻͪͬͯͪͼͽ͍;͵ͬͭͼͽͻͪͪͪ͵Βͳ;͵ͪͲ;ΒͰ;;ͬͯͳͷͻͪͲͷͪͽͻͪΔͳͷͪͼͽ;ͯͳΒͰͺͻͰͽ͵;ͯͳͼ
͵;ͻͼͪ
t>. . .@ ͼͽͻͪͯͭͪͽͯͳͼ͵;ͻͼΒͰͼͽͰ;ͼͬΒΒͷͪͽͰͻͳΒͪͶΒͻͰͪͶͼͽͳ͵ͪͼͽͬͪͻͳͲͭͬͻͰ
ͪͳͶͳͪͺͳͼͪͪͰͷͳͻ;ͺͭͶͰͯ;ͪͬͺͻͶͪͲͺͼͽΒͪΔͰ
͵ͷͰΒͰͫͰͲͼ;ͷΔͰͼ;ΌͰͯͪͫ;ͯͰ
ͳͲͫͻͳͼͪ
ͪͶͳͺͻͰͷͪͬͻͰͷͰͼ͵ͷͽͻͪΒͪΔ;͵ΒͰͳΒͰͪͰͰͷͳͻͯͪͼͰͳͼͺͯͬͰͪ͵ͽͳͬͼͽͳ
>. . .@ ͰͼͰͽͰͽͰ͵ͲͪͷͳͼͶͳͬͰͷΕͳͳͺͪͼͼͽͳͼ;ͷΔͳͬͳͰͷͳͻͳ͵ΒͳͼͶ;ͽͰͫͻͫͰ
ͺͫͰͯͰ
ͲͶͰΌͳͬͪΔͰ
ͯͷͳͪͳΒͰͳͺͻͫΓͪͬͪΔͪ;Ͳͽͪ͵ͺ;ͻͰͳ
ͳΒͪͼͰͭͻ;ͫͼͽ
ͪ͵ͯ;ͭͬͻͰͷͰͰ
;ͺͽͻͰͫͰ
ͳͲͭͶͪͪͶͪi 'VLP
ͼͽͻ
͆ͪͽͰͷͰΓ;͍;͵ͬͳͼͽͪͬͬͪͷΕͳͳͺͻͰͽ͵;ͯͳͼ͵;ͻͼͪ
ͺͼͽ͵ͶͳΒͪͶͳ 2 ͽͰͻͰͽͳͪͻͳͳ
͵ΔͳͱͰͬͳͳ;ͳͬͪΒ;ͪͺ;͵ͶͳͰͻͰͽͻͳ͵ͭͯͰͶͬͪΔͪ;ͯͷͳͪͽΒͯͰͿͳͳͳΒͳ͵;Ͷͽ;ͻͰͳ
ͪ͵ͽͳͬͼͰ;͵Γ;;Β;;ͫͻͫ;ͲͪΔͰͯͰ͵ͼͽͻ;ͳͼͪΔͰ͈ͼͽ͵ͶͳΒͪͶͳͽͰͻͰͽͳͪͻͳͺͻͰͳͼͺͳ
ͽ;Β; ͯͰͿͳͳͳΒ; ͳ ͺͻͪ͵ͼ; ͭͶͫͪͶͰ ͵;Ͷͽ;ͻͰ
͵ͪ ͳ ͯͳͼ͵;ͻͼ ͲͬͪͳͰ ͼͬͰͽͼ͵Ͱ ͳͼͽͻͳΒͰ ͪͼͽͪ
ΔͰͳͷͯͰͶͬͪΔͰͷ
ͲͫͭͽͰͯͰͳΒͰͯͪͼͰͺͻͳ͵ͪͱ;ͳͲͰͬͻͰͽͻͳ͵ͰͺͰͻͼͺͰ͵ͽͳͬͰ͌ͰΒͰͯͪ
ͯͷͳͪͽͪ
ͰͽͰͽͻͳ͵ͪͳͻͪͼͳͼͽͳ͵ͪͳͼͽͻͳΒͪ͵;Ͷͽ;ͻͰͼͬͰͽ ͼͽͪΒͰͳͲͬͪ ͵ͬͳͻͪ ͵ΒͰ
ͪͷͰΕͰΔͰͪͯͰͿͳͳͳΒͪ
ͽͰͱͳͯͪͲͪͳ͵ͪͷͪͻͭͳͪͶͳͲͬͪ ̹ΒͪͳΕͣͳͻ͵ͬͳΕ
ͼͽͻ
200).
̸ͺͪͯ;ͻͪΒͰͬͯͻͰΌͰΔͰͽͰͻͷͳͪͳͯͰͶͳ͵ "QBEVSBK
ͼͽͻ
ͺͶͪͲͳͯͼͪͭͶͰͯͪͬͪΔͪͭͶ
ͫͪͶͰ͵;Ͷͽ;ͻͰ͵ͪͰͭͪͽͳͬͰͺΒͪͬͰ
͵Βͪͺ;ͽͰͷͳͶ;ͲͳΒͪͳͼͷͳΓͰͳͼͽͰͻͰͽͳͺͪ ͽͰͱͳͯͪͪͷͰ
ͽͰͯͻͰΌͰ ͵Ͱͺͽͼͽͬͪͻͼͽͳ ͲͪͰ͵ͪͳͼͺͻͪͬͪ
ͺͻͳͰͷ;ͼ;ͯͲͬΓͰͪͳͺͻͪͬͯͪͪ ͼͬͪ
ͼͻͰͯͼͽͬͪ ͳ ͼͬͰ ͷͰͽͯͰ ͯͰ;ͷͪͳͲͪͳΒͰͳ ͪͼͳΓͪ ͇ͬͪ͵ͬͷ ͵;Ͷͽ;ͻͷ ͯͰͶͬͪΔ; ͺͻͳͺͳͼͪͪ ΒͰ
2
̹ͰͲͫͲͳͻͪͪͺͼͽΒͰΕ;ͽͻͪͯͳͳΒ;;ͺͽͻͰͫͰͽͰͻͷͳͪͺͼͽ͵ͶͳΒͪͶ
ΒͰͺͶͪͲͳͽͰͲͪͫͻΒͰͯͳͼ͵;-
ͼͳΒͰ͵ΒͰͻͪͲͷͪͽͻͪΒ;ΔͰͭͬͯͻͰΌͰΔͰ
͵ͪͳͽΒͰΔͳͷͰͫ;ͬͪΕͰ̓ͻͳͽͳ͵Ͱ͵ΒͰͺͻ;ͪͬͪͳͬͭ
ͽͰͻͷͳͪͳͼͽͳ;ͪͻͪ;ΔͰͭͬͰ;ͺͽͻͰͫͰ;ͺ;Ε;Β;ͪΔͰͭͬͺͭͻͰͼ;ͭͰͻͳͼͪΔͰͯͪͼ;ͯͼͳͲͪͺͪͯͰ
ͯͷͳͪͳΒͰ ͳ ͵ͽͻͶͰ ͳͰͲͶͳ
Ͳͪͽͳͷ ͪ ͲͪͰͷͪͻͳͬͪΔͰ ͻͪͲͶͳ͵ͪ ͳͲͷͰΌ; ͵Ͷͼͽͳ ; ͵ͶͳͲͬͪͳͷ
ͲͰͷΓͪͷͪ
͵ͪͳͲͪͪΒͪ͵ͽͰ͵ͼͽͪͲͪͯͻͰΌͳͬͪΔͰͫͳͽͳͯͼͪ͵ΒͳͯͻͰΌ;Β;͵ͶͳΒͪͶͳͲͪͷͳͺͼͽ͵Ͷ-
ͳΒͪͶͳͲͪͷ ͌ͼ͵Ͷͪͯ; ͼͺͷͰ;ͽͳͷ ͯͳͶͰͷͪͷͪ
̺ͪͶͰͻͳ̓ͰͰͯͳͳͼͽͳͰ ͯͪ ͼͰͺΒͪͷ ͺͼͽ͵ͶͳΒͪͶ
ͺͻͳ-
ͬͪͽͪ͵ͪͳͷͰͲͪͺΓͰͳͽͰͻͯͳͼͳͺͶͳͪͻͳͼͽ;ͯͳΒͪ͵ΒͰͫ;ͬͪͽͪͬͰͷͪͻͪͲͶͳͳͽͰͽͳͺͬͰͪͪͶͳͲͪi
͵ΒͰ
ͺͬͰͲ;ΒͰ
ͫͪͬΓͰΔͰͺͻͶΕ;ͳͷͺͰͻͳΒͪ
ͻͪͲͶͳͳͽͳͷͬͪͻͳΒͰͽͰͽͳͷͪ͵ͶͳΒͪͶͳͲͷͪ;;ͽͪͻͳͷͺͰͻͳΒͪͶͳ
͵ͬͳͻͪ
͵ͪͳͬͰͲͪͷͪͳͲͷͰΌ;ͳͷͺͰͻͳΒͪͶͰͺͻͶͼͽͳͳͺͼͽ͵ͶͳΒͪͶͰͼͪͯͪΔͼͽͳi ,FOFEJ
ͼͽͻ
̓ͪ͵ ͵ͻͳͽͳ͵ ;ͺ;ΕͳͬͪΔͰ ͪ ͰͪͯͰ͵ͬͪͽͼͽ ͽͰͻͷͳͪ ͺͼͽ͵ͶͳΒͪͶ ͳΒͰ ͻͰͲ;ͶͽͳͻͪͶ ͺͻͳͬͪ-
ͽͪΔͰͷͬͭ ͺΒͷͪ͵Βͳͫͳͫ;ͬͪͽͳͼͬͪΔͰͭͬͪͲͪͰΔͪ
ͰͺͯΒͰͪͭͶͪͼͳͽͳͯͪͼͰͬͪΒͺΒͪͷͰͼͽ
;ͺͽͻͰͫΓͪͬͪ ͵ͪͯͪ ͪ;ͽͻͳ ͱͰͶͰ ͯͪ ;ͺ;ͽͰ ͪ ͼͬͰ ͬͻͼͽͰ ͯͼͪ ͵Βͳ ͺͳͬͪΒ; ͪ ͯͷͳͪͳΒͳ ͪͯͻͰΌͰͭ
ͳͲͬͻͪͷΕͳͳ;ͼͺͼͽͪͬΓͪΔͪ͵ͽͻͶͰͪͯͺͯͻͰΌͰͳͷͼ;ͫΒͰ͵ͽͷ
̸̾̈́̾͆̀́̈́́ͣ͠ͅ ̽Ͱ
͵ͼͽͻ;ͳͼͪΔͰͯͳͼ͵;ͻͼͪͭͶͫͪͶͳͲͪͳΒͰ;ͻͷͪ;͍ ͦ̓ͅ;ͳΒͪ
ͯͻͰΌͰͪͳͯͰΒͪͪͬͯ;ͷͪͳͽͪͻͭ͵ͪͻͪ͵ͽͰͻͪ
ͯ͵ΒͰΔͰͺͻͪͬͳͳΓͼͬͪΒͪΔͰͭͰͭͻͪͿͼ͵ͭ
ͺͻͼͽͻͪ ͵ͶͳΒͰ
̾ͯͬͪͻͯ͊ͪͳͯ;͵ͪͲ;ΒͰͪͺͽͻͰͫͰͯͪͼͰͻͪͲͽ͵ͻͳΒ;ͳͶ;ͲͳΒͰͳ;ͳͽͳͳͯͰͶͳ͵ͪͺͻͰͯͼͽͪͬͪ
ͭͶͫͪͶͳͲͳͻͪΒ;ΕΒ͵;Ͷͽ;ͻͳ͊ͽͷͪͷͰͻͷ
;͵Δͳͭͪͷ͇ͪͻͳΒͰͽͪͶͳͲͪͷͳ̓;Ͷͽ;ͻͪͳͳͷͺͰͻͳΒͪͶͳ
Ͳͪͷ͊ͪͳͯ;ͺͲͻͪͬͪͪͺͪͼͼͽͯͪͻͪͳΒͰ ͵ͪͿͻͷͰ͵Β; ΒͰtͺͳͼͪͪͳͼͽͻͳΒͪͺͻͰ;ͲͰͶͪ ͯͪͫͳ
ͺͪͻͳͻͪͶͪͺͼͽΒͪͼͽͳͬͳͲͳΒͰi̽ͳͼ͵;ͻͼͲͬͪͳͰͳͼͽͻͳΒͰ
ͪͭͶͪͪͬͪ͊ͪͳͯ
ͼͪͷͺͽͬͻΌ;ΒͰtͯͪ
ͯͷͳͪͳΒͪͬͳͲͳΒͰͪͯͻͰͪͶΕ;ͳΒͰͳͽͪͬͳͰͰͭͬΓͪͲͪͷΕi 4BJE
ͼͽͻ–320).
͊ͫͲͳͻͷͪͽͯͪtͳͷͺͰͻͳΒͪͶͳͲͪͷ
ͺͺ;ͽͺͻͳͺͬͰͼͽͳ
ͷͺͶͳͲ;ΒͰͳͽͪͬͼͳͼͽͰͷͺͻͰͯͼͽͪͬ
ΓͪΔͪi 4BJE
ͼͽͻ
ͼͳͶͰͳͪ;ͽͻͳͽͰͽͳͼ;ͼͽͬͻͳͶͳͺͻͰͯͼͽͪͬ;͵;Ͷͽ;ͻͳͺ;ͽͰͷͯͳͼ͵;ͻͼͪ
͵Βͳͳ͵ͪͯͪͳͼ;ͼͶͫͯͳ͊ͷͪͽͻͪΒ;ΕͳͰͺͻͳ͵ͼͬͰͳͷͪͳͪ͵ΒͳΒͰͭͶͫͪͶͪ͵;Ͷͽ;ͻͪ
ͬͶͪͯͪͶͪͼͽͬͪͻΕ;
ͳͷͺͰͻͳΒͪͶͳͲͪͷͳ͵ͶͳΒͪͶͳͲͪͷͺ͵ͻͰΕ;ͷΕͰͳͯͰͶ͵ͰͿͻͷͪͳΒͰ
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ͺͰ͵ͪͯ ͪ͵ ͳ ͯͳͻͰ͵ͽ ͳͲͷͳΓͰi 4BJE
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͵;Ͷͽ;ͻͪͳͼͽͻͳΒͪ
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ͽͪ͵ͳ;ΔͰͷͷͯͳͿͳ͵ͬͪΔ;ͳͺͻͫͶͰͷͪͽͳͲͬͪΔ;
͉ͪͲͬͳΒͪΒ;ΕͳͼͬΒ;ͽͰͻͳΒͼ͵;ͷͳͼͪ͵ͻͲͳͲ͵Γ;ͳͺΒͷͬͪ͵ͪͽͼ;ͪͷͫͳͬͪͶͰͽͼͽ
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ͼͽͪͬΓͪΔ; ͽͭ ͯͳͼ͵;ͻͼͪ ͵ͪ ͼ;ͽͳͼ͵ͳ ΒͰͯͳͼͽͬͰͭ ͳ ͯͷͳͪͽͭ ͼͳͼͽͰͷͪ ͵Βͳ ͰͿͳ͵ͪͼ
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ͺͻͳ Ͱͷ; ͼͬͪ͵ͪ ͯ ͵ͪͽͰͭͻͳΒͪ ;;ͽͪͻ ΔͰ ;ͪͺͻͰͯ ͳͷͺͶͳͳͻͪ
ͯͻͰΌͰͳͬͻͰͯͼͳͼ;͈ͯΒͪͬͷͳͻͪͲͬΒͰͷͺͷͰ;ͽͳͭͰͰͻͪͶͳͲͪͳΒͪ;ͬͰͶͳ͵ΒͷͰͻͳ;ͺͻͪͬ
ΓͪͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰ͌ͻͪͯ;̽ͰͿͳͳͼͪΔͰͭͶͫͪͶͳͲͪͳΒͰ
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Ͳͪͽͳͷ tͳͽͰͲͳͬͳͻͪΔͰ ͽ͵ͬͪ
ͳͽͰͻͪ͵ͳΒͰi
tͼͬͰ ͬͰΕͰ ͺͻͱͳͷͪΔͰ ;ͯͪΓͰͳ ͵;Ͷͽ;ͻͪ ͳ ͯͭͪΌͪΒͪi
͵ͪ ͳ tͺΒͪͬͪ ͭͶͫͪͶͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͿͻͪͼͽͻ;͵ͽ;ͻͪ͵ΒͰͽͻͰͫͪͯͪͺͯͻͱͰͳͬͯͰͬͰͺͻͷͰͰi
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͵ΒͳͼͰͽ;ͷͪͳ͵ͪͷΕͼͻͰͯͼͽͬͲͪͼͺͻͬΌͰΔͰͭͶͫͪͶͳͲͪͳΒͰ 3.
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ͪͼͳΓͰͬͻͳ;ͳͷͰͲͪ͵ͪ
ͪΒͰΕͰͺͻͳͺͪͯͳͳͺͽͶͪͰͳͻͪͼͪi
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ͻͪͼͳͳͼͽͻͳΒͼ͵ͳͯͻͰΌͰͰ
ͼͬͰͼͽͳi 1FUSPWJǀ
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ͼͬͰͽͰ;ͶͪͲͳ;͵ͬͳͻͰΔͰͰͯͰͿͳͳͳΒͰ͵;Ͷͽ;ͻͰ͢Ͱ͵ͰͺͽΒͰͯͪ͵ͼͽͳͳͲͰͬͰͻͪͬͪͼͬͰ
;ͷͪͳͼͽͳ͵Ͱ ͺͻͳͳͺͰ ͌ ΔͰͷ; ΒͰ ;Ͱͪ ͽͰͯͰͳΒͪ ͵ͪ ͪͼͳͶͷ ͼͺͻͬΌͰΔ; ͳͯͰͶͳ͵ͭ
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ΒͰͼͽͰ;͵ͳͯͪΔͰͳͯͳͬͳͯ;ͪͶͼͽͳ
ͺͻͳ Ͱͷ;ͼͰ ͼͪͷͳͯͳͬͳͯ;ͪͶͳͲͪͷ;ͬͳͯ;Ͱ͵ͼ͵Ͷ;Ͳͳͬͭ Ͱͭ
ͰͽͻͳͲͷͪͽͶͰͻͳͰ
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Ϳ;͵ͳΒ;
ͳͬͻͰͯͼ;ͳͽͰͻͺͻͰͽͪͳΒ;͇ͺͳͬͪͪͺͼͽ;ͺͳͷͪͳͼ͵Γ;ͳͬͪΔͪͳͲͪͫͻͪͪ͵ΒͰͽͻͺͰͼͬͳ
ͳͪͼͺͰ͵ͽͳΓ;ͯͼ͵ͭͫͳΕͪ͵Βͳ;ͭͻͱͪͬͪΒ;ͼͺͻͬΌͰΔͰͷͪͳͺ;ͶͪͳΒͪ̽ͷͳͪͽͽ;ͷͪͰΔͰ
ΒͰͲͳ͵ͪ
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ͯͻͰΌͰ͵ͪͰΓ;ͯͼ͵̾͵ͼ͵Ͷ;ͲͳͬͳͻͪͳͪͶͳͲͪͷͭ;ͳͳͻͪͳͪͶͰͰͰͻͭͳΒͰ
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ͳͫͳͶ͵ͳͲͼͽͻͪͪͯΔͳͬͰͰͯ͵;ͳͬͼͽͳͳͰͺͯͫͼͽͳͲͪͼͺͻͬΌͰΔͰͷͪͳͺ;ͶͪͳΒͪ
ͺͯͳͲͭͬͻͷͯͪ;ͺͻͪͬͰͻͪͰͬͰ͵ͬͰͭͳͰͭͪͽͳͬ;ͽͳ;ͪΔͰͭͬ;ͼͳΒͪͶͳͲͪͳΒ;
̓;ͳΒͰͬͻͷ͍ͪ ͪͺͳͼͪΒͰ;ͰͺͳͼͽͶͪͻΒͿͻͷͳ̸ͯͻͰͼͪͽ͍ͳͷͪ;Ͷͭ;ͻͰͯͪ͵ͽͻͪͺͻͳ
Ͱ͵Β;ͪͯͻͰͼͪͽ͊;Ͳ̹ͪͪͻͽͱͰͶͳͯͪͳͼͺͻͳͪ
ͯ͵ΒͰ ͼͬͳͺͻͰͯͷͰͽͺͻͳͰͰͳͼͺͻͳͪͪ
ͫͳͭͻͪͿͳΒͪͯͷͻ͈ͪͰͽ͵ͪ͌͵ͪͲͳͬͪΔͰͷͪ͵Ͱͺͽ;ͪͶͳͲͬͪͺͻͰͯͼͽͪͬΓͪΔͰ͈Ͱͽ͵ͬͭͳͯͰ
ͽͳͽͰͽͪ
͵ΒͰ ͺͳͬͪ ͪ ͼͽͰͻͰͽͳͺͳͷͪ ͳ Ͱͳͼͺ;ΔͰͳͷ ͵ͭͳͽͳͬͳͷ Ͱ͵ͳͬͪΔͳͷͪ
ͻͷͪ
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ͯͰͶͳͷͳͰͼͶͳͼͽͳͼͻͷͪͰͼ͵ͳͷͲͪͺͶͰͽͷ̽ͰͿͬͭͯͰͶ͉ͪͫͳͼ̓ͻ;ͼ
̓;ͳ;ͬͯͳͶͳ͵ͬͰ̓ͻ;ͼͪ
ͳ͈Ͱͽ͵ͪ ͳͪ͵;ͺͽͻͰͫΓͪͬͪ ͳͷͰ $SVTP ;ͷͰͼͽ $SVTPF
̸;ͽͻ͵ͪ
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ͰͺͻͳΒͪͽͰΓͼͰͪͰͭͶͰͼ͵ͷ͵ͪͱͰGPF
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ͯͯͪͿͻͪ;ͼ͵ͪͻͳͼͽ͵ͻͪͽͼ͵ͯͰ ͳͺͼͽͪ̽ͰͿ 1FUSPWJǀ
ͼͽͻ
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ͽͰͷͪͽͳͲ;ΒͰͫͻΒͰ ͺͻͫͶͰͷͰͼͪͬͻͰͷͰͭͯͻ;ͽͬͪ+ͰͲͳ͵ΒͰ
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ͪͻͰͺͻͰͼͳΒ;
͵ͪͳͪͷͰͽͪΔͰ ΒͰͯͰͪͳΒͰͳ ;ͳͺͶͪͻͼͽͳ ͺͯͷͪͼ͵ͷͺͻͳͬͳͯͰ ͽͰͱΔͰ͵ͪ
ͪͯͪͳͪͶͳͷͳͽͰͭͻͪͳΒͪͷͪ
̸̸̸̸̸̸̸̸͈͉͇̺͇͉͇͇̺̹͇͉̹͈͉́̾́̈́́̀̓͆͐́͆̿́͋̓͌͊̀́̾́͌͠͠ͅͅͅ
͌̓;ͳΒͰͬͷͻͷͪ;͍ ͼͬͳͺͻͳͺͪͯͳͳͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ;ͭͻͪΌͰͳͼ;;ΔͰ;ͳΒͰͻͪͻͳΒ;
ͷΕͳ̓ͻ;ͼͺͻͰͯͼͽͪͬΓͪͶͳ͵͵ͶͳͲͪͽͻͪ͵ΒͳͼͺͻͬͯͳͼͬΒ;ͳͷͺͰͻͳΒͪͶ;ͬΓ;ͪͪͿͻͳ͵ͷ
ͽͶ;͇ͺͽͳΔ͈ͪͬͪͰͽ͵ͪͼͰͫͳͳͪͷͰΕͰͷ;ͳͯͰͽͳͽͰͽͯͻ;ͭͭ ͼͶ;ͭͰ
ͺͯͰΕͳͼͰͺͻͰͷͪΔͰͷ;;
ͼ͵Ͷͪͯ;ͼ;ͪͺͻͰͯ;ͼͬΒͰͳͷͬͻͰͯͼͳͷͼ;ͯͬͳͷ͈ͪͰͽ͵ͬ;Ͱͷ;ͽͼͽͼͷͪͽͻͪͺͯͻͪͲ;ͷͰͬͪͷ
͵ͶΕ;
͵ΒͪͼͰͺͻͳͻͯ;͵Ͷͪͺͪ;ͫͰͲͶͳͼͽΒͰͯͭͼͶ;ͭͰ̽͵ΔͰͭͬ;ͺͰͼͷ;ͽ;ͷͪͳ͵ͪ
ͰΒͪͼ; ͫ;͵; ͳͶͳ ͵ͻͳͪΔͰ
ͼͪͷͷ ͈Ͱͽ͵; ̓ͻ;ͼ ͺͻͳͺͳͼ;ΒͰ ͼͽͪͽ;ͼ ͺͻͰͯͷͰͽͪ ͫͰͲ ͼͬͰͼͽͳ
ͳΒͪ ΒͰ
ΒͰͯͳͪ;Ͷͭͪ;ͼͬͰͽ;͵;Ͷͽ;ͻͰ ͯͪͼͶ;ͱͳΔͰͳͷͺͻͰͯͼͽͪͬͳͳͷͪͳͺͯͻͰͯͳͼͰΔͳͬͳͷͰ͵ͳͬͪ
Δͳͷͪ
͊ͪ͵ͻͳͬͰͳͲͪͳͯͰΒͰͬͰͶͳ͵ͷ͵;Ͷͽ;ͻͷͺͯ;ͬͪͽ;ͳͬͳͶͳͲͬͪΔͪͯͳͬΓͪ͵ͪ
̓ͻ;ͼͼͺͻ
ͬͯͳͽͰͻͻ͈ͪͯͰͽ͵ͬͳͷͳͯͰͽͳͽͰͽͷ͋ͰͻͰͽͲͪΔͪͪͷͰͽ;ͽͯͼͽͻͪͰ͵;Ͷͽ;ͻͰͳͲ͵ΒͰͯͶͪͲͳ
;ͳͳΒͰͯͪtͺͳͽͪΔͪ͵ͪ͵ͬͪͼ;ͪ͵ΒͪͼͰͽͳ;ͼ;ͺͰͻͳͻͼͽͳͳͳͿͰͻͳͻͼͽͳͳͲͭͶͰͯͪΒ;;ͼ͵
ͭͻ;ͯͪͳͫͰͲͪͪΒͪi 4BJE
ͼͽͻ
͈ͼͶͰͯͳͰͰͭͪͽͳͬͳͼͽͰͻͰͽͳͺͪͯͻ;ͭͷͰͳͯͻ;ͭͪͳΒͰͷ
;ͳͳͶͰ ͼ; ͯͪ ͼͰ ͼ;ͺͰͻͳͻͼͽ ͫͰͶͭͪ ͳ ͳͿͰͻͳͻͼͽ ͫΒͰͭ ͬͰ͵ͪ ͺͯͻͪͲ;ͷͰͬͪΒ; ͊ͽͭͪ
̓ͻ;ͼ;ͼͺͼͽͪͬΓͪ͵;ͶͽͬΌͰͳͲͪ;ͲͳͷͪͺͲͳͳͳͼͽͪͬͺͻͰͷ͈ͪͰͽ͵ͬͷͻͪͲͶͳͳͽͷͱͳͬͽ
ͷͳͼ͵;ͼͽͬ;͇ͼͷͪͽͻͪͯͪ ͈Ͱͽ͵ͪͽͻͰͫͪͯͪ ;ͺͲͪͼͪͷͼͪͳͷͯͰͶͷͬ͵ͪͫ;ͶͪͻͪͭͶͫͪͶͰ
͵;Ͷͽ;ͻͰ͵Βͳͷ;ͷͭ;ΕͪͬͪͯͪͼͰ;͵Ͷͺͳ;ͳͯͰͽͳͽͰͽͪͷͰͽ;ͽͯͼͽͻͪͰͭͼͺͯͪͻ͈ͪͻͳͷͰΔ;Β;
ΕͳtͿͻͷ;Ͷ;Ͱ;ͬͪͱͰͰͬͰͶͳ͵ͯ;ͼͽͳi 4BJE
ͼͽͻ
͵ͶͳͲͪͽͻ-ͯͫͻͳͳͽͰΓͰ
ͺͯͼͳͳ͵ͪ͵ͪͬͽͺͻͼͽͪͬͳ͵ͪͼͽͻͬͪ͊ͽͭͪΒͰͿͳͶͲͿͳΒͪͺͻͼͽͻͪ͵ΒͰͼͰ̓ͻ;ͼͺͻͳͯͻ
ͱͪͬͪͳͼ͵ͪͲͪͪΔͰͭͬͷͻͰͺͶͳ͵ͷ
̽͵ͱͳͬͳͽͰͺͯͷΒͳͷ͵ͻͬͷ ͳͳΕͰͽͰ͵ͪ͵Βͪ͵ͪͱͰͷi
,VDJ
ͼͽͻ
͊ͪͷͰͻͷͯͪͻͪͲͽ͵ͻͳΒͰͻͰͱͳͷ;ͭΔͰͽͪͬͪΔͪͳͼͰΕͪΔͰͪͻͳͲͷͪ͵ΒͰͻͪͳΔͰͭͬͰͳͲͬͻ
ͳͰ
ͪ;ͽͻͺͻͳͺͳͼ;ΒͰ̓ͻ;ͼ;ͻͰͺͶͳ͵;͵ΒͪͳͻͳΒͼ͵ͳͷͷͯ;ͼͷ;͵ͪͲ;ΒͰͪͰ;ͷͰͻͰ;ͺͻͳͻ
ͯ;ͳͷͺͰͻͳΒͪͶͳͼͽͳ͵ͰͱͰΓͰͲͪͳͻͰΔͰͷͷΕͳ
t̀ͪ͵ͳͼͰͯͼͰͳͲΒͰͯͭΒͰͯͳͭͻͪͲͶͭͪ>. . . @ ͯͪͪͼͲͪ;ͲͯͪΒ;͵ͪͯͪͷͱͰΓͰͺͼͽͪ;Ͱ;
ͷͰͻͰͰ̽͵ͶͰͭͯͼ;ͪͷͱͰΓͰ;ͷͰͻͰͰͰͷͪͷͺͽͻͰͫͰͲͪͲͪ͵ͳͷͪi ,VDJ
ͼͽͻ
̓ͻ;ͼͬͯͼͺͻͰͷͪͯͳͬΓͳͳͲͪͼͳͬͪͼͰͪͱͰΓͳ Ͳͪ͵ͻΕͰΔͰͷͳ;ͳͽͰΔͰͷΔͰͳͽͻͪ
ͭͬͪ
ͲͫͭͰͭͪΒͰ͈Ͱͽ͵ͬͼͬͳͲͪͯͪͽͪ͵ͯͪͷ;ͺͷͪͱͰ;ͺͻͪͬΓͰΔ;ͽͰͻͪͼͰ͆ͪͼͽͻͬ;
͵ͪ͵ͭͪ
ͪͲͳͬͪ
ͫͰͲͼͰͷͰͪ
̓ͻ;ͼ͵ͻͳͫ;Β;ͼͽͻͬͼ͵;ͬͰͭͰͽͪͳΒ;
ͼͽͪͬΓͪΒ;ΕͳͲͪͼͫͷͭͶ;ͲͰͷΓ;ͺͪ
ͼͪ;Ͳͳͯͬͳͷͪ͋ͰͻͪͼͪͼͳͷͫͶͳͲ;ΒͰΒ;ͪ͵ͬͺ͵ͻͪͬͪΔͰͯͳͼͳͺͶͳͳ
Ͳͪͽͳͷͺ͵ͻͳΕͰ
ͻͪͫ
ͻͰΔͰͳͺͻͪͬͯͪΔͰͲͪͽͰͻͻ͵Βͳͼͺͻͬͯͳ͊ͰΒͪΕͰ
ͬͰͻ;ΒͰ̓ͻ;ͼ
ͳ͵ΒͳͯΌ;ͺͼͶͰΔͰͭͪ ,VDJ
2004, ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆ͪͼͳΓͰͳͼͺΓͰͺͻͰͷͪͺͻͰͷͪͯͻ;ͭͷͰ
ͷͰΌ;ͽͳͷ
ͰͯͼͳͼͶͫΌͰΔͰͯ;;ͽͻͪΔͳ
͵ͿͶͳ͵ͪͽͪ̓ͻ;ͼͬ;;ͽͻͪΔͳͼ;͵ͫͳΔͰͭͬͪͽ;ΌͰͼͽͭͶͰͯͪΒ;ͼͰ;ͻͪͲͶͳ͵ͳͷͳͺͻͰ
ͳͷͪͻͪͽͳͬͳͷͪ͵ΒͰͭͻͪͯͳ ͼͺͼͽͬͰΒ ͺͻͶͼͽͳ͇ ΒͰ
ͳͲͷͰΌ; ͼͽͪͶͭ
ͼͳͼͶ;ͭͰ ͵Βͳ ΒͰ
ͽͻͪͱͳͼͺͪͼ
̾ͭͶͰͲͳͫͭͪͽͪͱͰΓͪͪͬͪͽ;ͻͰ͊;ͲͪͺͻͳͷͰΕ;ΒͰͯͪͼͰͱͰΓͪͲͪͫͰ͵ͼͽͬͷ;̓ͻ;
ͼ; ;ͽͺͳͶͪ;ͱͰΓ;ͯͪͲͪ;ͬͰ͵ͼͽͪͰͬͶͪͯͪͻͼͬͭͷͪͶͭͺͼͰͯͪ̓ͪͭͼͺͯͪͻͼͬͭ ͺͻͼͽͻͪ
̓ͻ;
ͼͼͰ ͪͼͶͪΌ;ΒͰͽͻͰ;ͽͳͷͼͰΕͪΒͰͷͪͳͲͭͶͰͯͰͭͻͪͳͰͰͷΕͳ
ͪͶͳͰͼͽͬͪͻ;ΒͰͼͻͰΕ;ͰͭͲͳͼ
ͽͰͳΒ;͊ͽͭͪΒ;ͪ͵ͳΔͪ͵ΒΒΒͰͺͻͰͺ;ͽͰ͵ͪͲͳͬͪΔͰ̓ͻ;ͼͬͷͱͳͬͽ;ͪ ͼͽͻͬ;Ͱͬͳͯͳ;
ͽͰͻͪͼͪͷͪ ͺͶͯͽͶΔͳͬͪ͵ΒͰͰ͵ͪΒ;ͼͰͽͬ;
ͬͰΕͷͻͪͰ
ͺ;ͼͽͳΔͼ͵ͰͭͻͫͬͰ ͵ΒͰͼ;Ͱͭͳͺͪͽͼ͵ͳ
ͪͻͰͬͳͼͰͫͳͺͻͪͬͳͶͳ;ͺ;ͼͽͳΔͳ
ͳ;ͳΒͰͷͼ;ͭͻͪΌͰΔ;ͷͭͳͻͫͬͳͳͲͭͳ;Ͷͳ ,VDJ
ͼͽͻ
͆ͪͬͰͯͰͪͲͪͺͪͱͪΔͪͺ͵ͪͲ;Β;ͯͪͺͻͰͯͼͽͪͬͳ͵Ͱ͵ͶͳΒͪͶͰͬͶͪͼͽͳ ͯͻͰΌ;Β; ͺͽͳΔͰͼͽ
ͺͼͶ;ͼͽ
ͺ͵ͻͼͽͳͫͰͲͼͰΕͪΒͼͽ͵ΒͰͽͰͱͰͯͪͺͻͳͺͳ;͵ͶͳͲͬͪͷͬͰ͵;
̸̸̸̸̹͇͉̹͊͌̀͆́͆̀́͊͋́͆͌
͌ ;ͶͲͳ ͺͻͰͼͳͪ ͳͯͰͶͳ͵ͭ ͯͳͼ͵;ͻͼͪ ; ̓;ͳΒͰͬͷ ͻͷͪ; ΒͪͬΓͪ ͼͰ ͊;Ͳͪ ̹ͪͻͽ
ͺͻͰͯͼͽͪͬͳͪ ͭͶͫͪͶͰ ͵;Ͷͽ;ͻͰ
͵Βͪ ͼͬΒͳͷ ͼͬͳͷ Ͳͪͯͪͽ͵ͷ ͼͷͪͽͻͪ ͺͻͰͰΔͰ ͺͻͳͰ
ͼͬͷ
̓ͻ;ͼͬͷͳ͈Ͱͽ͵ͬͷͫͻͪͬ͵;ͪͼͽͻͬ;͊ͫͲͳͻͷͪ͵ͶͼͽͳͻͷͪͰͼ͵ͭͲͪͺͶͰͽͪ
;ͼͶͰ͈ͯͰͽ͵ͬͰͰͻͪͲͫͻͳͽͼͽͳͳ̓ͻ;ͼͬͰͼͷͻͽͳ
ͳͼ͵ͪͲͬͰΒ;ͪ͵ͳΔͰΒͰΒͰͯͳͳͳͲͬͻͳͿͻ
ͷͪͳΒͪͯͼͽ;ͺͪͳͽͪ;
ͅͶ͵ͪͿͻͷͪ͊;Ͳͪͳͭ͵ͪͲͳͬͪΔͪ ;ͺ;Ε;ΒͰͪͰͷͭ;ΕͼͽͻͪͲ;ͷͰͬͪΔͪͳ;ͼͺͼͽͪͬ
ΓͪΔͪͼͬͻͼͳͼͯͭͯͳΒͪͶͭͪ ͼͪͼͽͪͶͳͷΒ;ͪͳͷͪ ̓;ͳΒͰͬͭͻͷͪͪ͆ͰͻͪͲ;ͷͰͬͪΔ;ͼ͈Ͱͽ͵ͷ
ͯͺͻͳͼͳͳͽͪͬͳͲͪͷͰͽ;ͽͳͪͬͳ͵ͪ
ͼͽͰͻͰͽͳͺͪͳͲͪΔͪ͵ΒͳͺͻͰͯͼͽͪͬΓͪΒ;͵;Ͷͽ;ͻ;ͳͲ͵ΒͰ
ͯͶͪͲͳ̽ͯͼ;ͼͽͬͪͻͪͲ;ͷͰͬͪΔͪͼ̓ͻ;ͼͷͳ͍ͷͯͶͪͲͳͭͽͻͰ;ͽ͵ͪ͵ͪͯͪΒ;ͪ͵ͳΔͪͯͲͬ
Ͷͳͯͪͼͺ͵Β͈Ͱͽ͵ͬͰͽͳͳͰͯͺͻͰͯΔͰͰͼͬͰͼͽͳͳͽ͵ͻͳΒͰΒΒͼͽͻͪͬͳͽͻͰͱͳͷͷͪͳͺ;Ͷͳͼͪ
Δͪͳ;ͭΔͰͽͪͬͪΔͪ;ͳͬͳͶͳͲͪͳΒͼ͵Β͵;Ͷͽ;ͻΒͺͻͪ͵ͼͳ
͌ͼͶͰͯͳͲͪͻͪͲͪͻͪΔͪ;ͼͳͼͽͰͷͯͷͳͪͽͰ͵;Ͷͽ;ͻͰ
͊;ͲͪΕͰ͵ͻͰ;ͽͳͺ;ͽͰͷͺͼͽͰͺͰͭ
ͼͬͰΕͳͬͪΔͪͳͺͼͽͪͽͳͼͬͰͼͪͯͪΒͰ ͻ;ΌͰ ;ͻ;͵ͪͷͪ ͭͶͫͪͶͰͷΕͳ͆ͪ ͺ;ͽ;ͯͰ͵ͼͽͻ;ͳͼͪΔͪ
ͼͺͼͽͬͰͭͳͯͰͽͳͽͰͽͪ
ͬͪΒ;ͪ͵ͳΔͪΕͰͬͯͳͽͳͽͰ͵;ͫͻͫ;ͼͪͼͫͷͳ͵Ͷͳͷ
;͵ΒΒΕͰͼͰ
ΔͰͰ;ͶͭͰ͵ͻͰͽͪͽͳͯͼͪ;ͰͼͳͰ;ͪͼͳΓ;ͯͱͻͽͬͰͪͼͳΓͪ
̽ͳͼ͵ͻͳͷͳͪͳΒͪͱͰͰ͵ͪͯͻ;ͭͭͳͺͻͫͶͰͷͷͪͻͭͳͪͶͳͲͪͳΒͰͱͰͰͪͶͳͼ;ͼͬΒͰͷͰͼͽ;
ͺͼͽ͵ͶͳΒͪͶͳͷͼͽ;ͯͳΒͪͷͪ̓ͪ͵ΒͰͺͻͰͯͷͰͽΔͳͬͭͳͼͽͻͪͱͳͬͪΔͪͺͻͳͻͰͪͼͬͰͪͼͺͰ͵ͽͰ
ͷΕͳ͵ΒͰͳͼͺΓͪͬͪΔͰͰͽͪͻ;ͯͼ;ͼͺͯͻͰΌͰͷͷͪͻͭͳͷ
ͺͼͽ͵ͶͳΒͪͶͳͷͼͽ;ͯͳΒͪͷͪ
ͺͻͳͶͪͲͳͼͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͳͳͲͺͰͻͼͺͰ͵ͽͳͬͰͽͰͻͳΒͰͿͰͷͳͳͲͷͪ͋ͰͻͰͽͳͪͻͳͺͼͽ͵ͶͳΒͪͶ
ͭͿͰͷͳͳͲͷͪͰͭͲͳͼͽͰͳΒ;ͱͰͰ;ͺͪͽͻͳΒͪͻͪͶͳͷ͵ͬͳͻͳͷͪͽ;ͷͪͰ͵ͪͼͳͽ;ͪͳΒ;͵ͶͳͲ
ͬͪͭͼ;ͫΒͰ͵ͽͪ͌ͼͬΒͳͷͽͰ͵ͼͽͬͳͷͪͳͼͰͫͪͬͰΒͰͲͳ͵ͷ͵ͪͼͻͰͯͼͽͬͷͯͷͳͪͳΒͰ
ͺͳͽͪΔͳͷͪ
ͭͶͪͼͪ
ͽͳͳͰͳͭͬͻͪ
ͷͳͷͳ͵ͻͳΒͷ
ͻͪͲͷͪͽͻͪΒ;ͪͼͺͰ͵ͽͰͺͶͳͽͳ͵ͭͯͰͶͬͪΔͪͳͷͭ;Εͼͽͳ
ͯͻ;ͽͬͰͰͺͻͷͰͰ "ØLSPGU
ͼͽͻ
͆ͪͺΓ;͵ΔͳͱͰͬ;ͷͰͽͳ͵ͭͯͳͼ͵;ͻͼͪ
ͺͼͽ͵
ͶͳΒͪͶͳͿͰͷͳͳͲͪͷͭͶͰͯͪͼͰ;ͺͺ;ͶͪͻͳͲͪͳΒͳͱͪͻͪͱͰͼ͵Ͱ͵ΔͳͱͰͬͼͽͳ
ͳΒͰͼͰͪ;ͽͻ͵Ͱ
ͫͪͬͰͻͪͲͶͳͳͽͳͷͯͼͳͷͪͳͼͺΓͪͬͪΔͪͯͼͪ͵ͶͳΒͪͶͰͷΕͳ;ͯͼ;ͪͳͯͰͽͳͽͰͽͱͰͰ
̸̾̈́̾͆̀́̈́́ͣ͠ͅ ̽Ͱ
͵ͼͽͻ;ͳͼͪΔͰͯͳͼ͵;ͻͼͪͭͶͫͪͶͳͲͪͳΒͰ;ͻͷͪ;͍ ͦ̓ͅ;ͳΒͪ
̓ͪͭͶͪͬͼͻͰͯͼͽͬ;ͫͻͫͳͲͪͼͺͼͽͬͰ
Γ;ͯͼ͵ͯͼͽΒͪͼͽͬͳͼͶͫΌͰΔͰͬͰ͵ͪ;ͺ
ͽͰ
ͯͪ͵ͶͰͭͯͯͶͪͲͳ
͊;Ͳͪ͵ͻͳͼͽͳͯͳͼ͵;ͻͼ;ͷͰͽͼͽͳͳͿͻͷ;ͳͼͺͬͰͼͽͳ͈ͻͰͷͪͽͪͷ
ͲͪͺͪͱͪΔ;̈́ͰͰ͈ͰͽͻͬͳΕ
ͯ͵͍ ̓;ͳΒͰͬ Ϳͳ͵ͽͳͬͳ̽ͰͿ
ͱͰͶͳͯͪ ͫΒͪͬͳͪͬͪͽ;ͻͳͼͽͳ͵;
ͺͻͳ;;͵ΒΒΒͰ͈Ͱͽ͵ͰͬͪͱͪͰͺͳͲͯͪ
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ͳͻͳΒͼ͵;ͯͳͼͽͪ;ͺͻͰͷͪͪͻͪͽͳͬ;͵Βͳͼͽͬͪͻͪ͆ͪͰͺͯͼͽͺͼͽΒͪΔͪͽͰͯͳͼͽͪͰͺͻͳ
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Β;ͪ͵ͳΔͪ;ͺͲͻͪͬͪͼͺΓͪΔͰͭͪͻͪͽͰͻͪ 4
ͶͳͰͭ ; ͻͰͳͺͳΒͰͽ;
ͫͻͪΕͪΔͰͷ ;;ͽͻͪΔͰͷ ͪͻͪͽͰͻ; ͍;
͵ͪ ͶͳͰΔ; Ͳͪ͵ͪ ͵Βͳ
ͪͷͰΕͰ ͯͪͫͻͪͰͺͻͰͯͼͽͪͬͰͳͲͪΔͪ
͆ͪ͵ͻͪΒ;͊;ͲͪͺͻͳͲͪΒͰͯͪΒΒͼͰͰͱͳͬͽͺͻͰͽͬͻͳ;ͺͻͳ;ͳͯͪΒΒͳͽͪͼͳͷͼ;ͷΔͰ
ͳΒͰͼͽͪͶ
ͺͼͽͪͬΓͪΒ;ΕͳͼͰͫͳͳͳͽͪͳͷͪͺͳͽͪΔͰt̓ͷͰͭͬͻͳ ͠ͰͼͪͷͶͳͳͼͪͷͪ;ͽͬͪͻͪ
̓ͷͺͻͰͽ͵;ͺͻͳͺͪͯͪͷ ̸ͬͳ
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ͯͼͽͻͪͰΔͰͳͺͻͰͯͼͽͪ
ͬͳ͵ͪ ΒͪͬΓͪΒ; ͼͰ ͫͻΒͪ ͺͭͻͰͪ ͽ;ͷͪͰΔͪ ͈Ͱͽ͵ͬͰ ͼͫͰͼͽͳ ͊ͬͳ ͺͻͳͺͪͯͳͳ ͭͶͫͪͶͰ
͵;Ͷͽ;ͻͰͼ;;ͭͻͪΌͰͳ;ΔͰ;ͳΒͰͻͪͻͳΒ;ͷΕͳ
ͺͪͼͰ͊;ͲͪͳͪͱͰΓͪͯͪͲͪͽͳͽͳ͈Ͱͽ͵ͪͺͬͻͰͷͰ
͵ͻͰΕͰ;ͼͬΒ;ͼ;ͺͻͽͼͽ͇ͫͰͼͺͻͪͬΓͰͪ;ͯͼ;ͪ̓ͻ;ͼͪ
ͲͪͽͰͳͪͲͪ͵ͪ
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ͪΒͰ;ͯͼ;͈ͪͰͽ͵ͪ͠;ͪ͵ͳΔͪ͵ΒΒΒͰͺͬͰͻͰ͵ͪͲͳͬͪΔͰ͈Ͱͽ͵;͵ͪͺͻͰͯͼͽͪͬͳ͵;ͺͽͶͪ
Ͱͳͪͯ͵ΒͳͷͪͼͰͪͼͳΓͰͬͻͳ;ͳͷͰͲͪ͵ͪ
ͺͼͽͪΒͰͼͬͰͼͪͯͪΒΒΒͰ̓ͻ;ͼ;ͼͪͯͳͷͳͼͪ
ΔͰͷ;͵ͪΓ;ͯͱͯͰͻ;
͵ͪͳͯͪͼͰͪͷͰͽ;ͽͳͼͽͰͻͰͽͳͺͪͬͳͰͰͷͱͰͼͶͫͯͳͽͳ
4
͋ͰͻͷͳͪͻͪͽͰͻ ΒͰ;͵ΔͳͱͰͬͪͺͻ;ͪͬͪΔͪ;ͬͰͦͰͻͪͶ͈ͯͻͳͼ;ͻͪͯ;*OUSPEVDUJPOÆMÊUVEFEVOBSSBUBJSF,
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ͺͯ ;ͽͳͪΒͰͷ ͼͽͻ;͵ͽ;ͻͪͶͳͼͽͳ͵Ͱ ͽͰͻͳΒͰ
͈ͻͳͼ ΕͰ ͪͻͪͽͰͻͷ ͪͲͬͪͽͳ ͼͬͪ͵ ͽͳ ͵ΒͰ ΒͰ
;ͺͳͼͪ ;ͽͰ͵ͼͽ
ͪ ͵ΒͰͰͷͻͪͫͳͽͳ ;ͼͪͭͶͪͰͼͺͻͳͬͳͯͳͷͺͻͳͷͪͰͷͽͭͽͰ͵ͼͽͪ͆Ͱ͵Ͷͳ͵ ͭͯͳͪ
͵ͪͼͳΒͰ
;͆ͪͻͪͽͶ͵ͷͻͰͳ͵;
ͦͰͻͪͶ͈ͯͻͳͼͯͯͪͽͺͻͳͻ;ΒͰͲͪͰΔͰͬͭͽͰͻͷͳa. ͌ͼͽ;ͯͳΒͳ̽ͪ
Ͷͳ ΒͰ ͺͽͻͰͫ ͭͬͻͳͽͳ ͪͻͪͽͰͻ; ̿ͪ ͉;ͼͰ ΕͰ ;ͳͳͽͳ ͲͪͪΒͪ ͺͷͪ͵ ; ͵ͼͽͳͽ;ͳͼͪΔ; Ϳͳͭ;ͻͰ
ͪͻͪͽͰͻͪ;ͪ;ͳ͵ΔͳͱͰͬͼͽͳ
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ΔͳͪͻͪͽͰͻͳΒͰͯͰͿͳ͵ͳͪͶͭͼͬͰͽͪͺͻͳͰͳͻͰͲ;ͶͪͽͪͽΒͰͽͰͱΔͰͿͳ͵ͽͳͬͭͼͺͪΒͪΔͪͼͳͽͪͰͷ
ͯ͵
ΒͰ ;;ͽͻͪΔͳ ͪͻͪͽͰͻ ͪ͵ͽͰͻ ͺͻͳͰ ͵Βͳ ͼͰ ͺͪͪ ͵ͪ ͼͶ;ͪͶͪ ͳͶͳ ͼͪͭͬͻͳ͵ ͷͯͳΒͰͭͰͽͳ͵ͭ
ͺͻͳͺͬͰͯͪͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͰͯͼͽͪͬͪ ͵;Ͷͽ;ͻΒ ͳ ͻͪͼΒ ͼ;ͺͰͻͳͻͼͽͳ ͵Βͪ ΒͰ ;ͼͪΌͰͪ ; ͼͬͰͼͽ ͵ͶͳͲͪͽͻͪ ;
ͻͷͪ;ΒͰͺͻͰͯͼͽͪͬΓͰͪͰͭͪͽͳͬͳͷͼͽͰͻͰͽͳͺͳͷͪͳΒͳͼ;ͼͳͳ͊;Ͳͪ
̓ͻ;ͼͳ͍͆Ͱͭͪͽͳ
ͬͳͬͻͰͯͼͳͼ;ͯͬͳ͵ΒͰͬͳͶͳ͵ͬͳͺͻͳͺͳͼ;Β;͈Ͱͽ͵; ͫͰͲͭͶͪͼͳͼͶ;ͭͪ
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ͬͰ͵ͳͲͪΒͷͻͪͳΒͳͬͪͻͬͪͻͼ͵ͳͺͶͰͷͰͪ
Γ;ͯͱͯͰͻ
ͱͯͰͻͪͷͻͽͬͳ
ͽ;ͺͳͻΔͪͳͽͯ
ͺ͵ͪͲ;Β;͵ͪ͵ͪͷͰͽ;ͽͪͲͪΔͪͯͰͿͳͳ;ΔͳͬͯͼͺͻͰͷͪ
ͼͰͫͳͳͺͻͰͷͪͯͻ;ͭͳͷͪ
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͈ͻͰͯͫͰͼͺͻͪͬΓͰͼͽͳ;ͯͼ;ͪ̓ͻ;ͼͪ
Β;ͪ͵ͳΔͪͼͬͪͽͪͯͪΒͰͳͲͷͪͳͺ;ͶͳͼͪͪͯͼͽͻͪͰ
͵;Ͷͽ;ͻͭͺͻͰͽ͵ͪ͵ͷͰͺͻͳͺͪͯͪ͆ͪͽͻͪͭ;ͷͳͼͶͳͼͺͼͽͬͰΒͺͽͳΔͰͼͽͳ͊;ͲͪΕͰͼͰͲͪͺͳ
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ͫͻͪΕͪΒ;ΕͳͼͰ;;ͽͻͪΔͰͷ
ͰͷͷͳͼͺΓͪΔͰͷͪͻͪͽͰͻ;
tΒͰͻͽͪͼͳͽͳ;ͱͳͬͽ;ͽͰ
ͽͳ͵ΒͳͼͳͳͼͪͷͽͰͽ i͇ͭͽͻͰ;ͽ͵ͪ͵ͪͯͪͼͬͪͽͳͯͪΒͰͳͼͪͷͪͲͪͽͰͳͪ͵;Ͷͽ;ͻͰ͵Β;ͺͻͰͯͼͽͪ
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͊;ͲͪͳͪͻͰͳͽͰͭͻͪͳΒͪ;ͯͻ;ͽͬͫͳͬͪͼ;ΒͰΕͰͪ͊;ͰͪͼͬͷͼͽͬͪͻΕ;
Β;ͪ͵ͳΔͪ
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ͭͼͬͰͽ͈ͪͻͳͷͰΕͰͪ;͈Ͱͽ͵ͬͷͯͻ;ͽͬ;
ͪͺͼͽͪΒͰͱͻͽͬͪͪͼͳΓͪͳͰͭͪͽͳͬͳͼͽͰͻͰͽͳͺͪ
͆ͬͪͼͽͬͪͻͼͽ͵Β;ͼͪͯ;ͺͲͪΒͰ͵ͶͳͲͬͪͳͼͽͬͪͻ;ΒͰͼͰͼͪͷͪ͵ͳΒͷ͌ͺͻͪͬͽͪͫͻ
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ͼͰΕͪΒͪ ͵ͻͳͬͳͰ ͳ
ͼͻͪͷͽͰ͌ͳͼ͵ͻͰͳͼͺΓͰΒͼͪͷͳͶͼͽͳͳͰͷͽͳͬͼͽͳ
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ΒͪͼͼͰ;ͪͬͪͯͪΒ;ͪ͵ͳΔͪͼͰΕͪͯͭͬͻͼͽͺͻͰͷ͈ͪͰͽ͵;Ͳͫͭ;ͳΔͰ
ͳͲͶͯͰͶͪ͵;Ͷͽ;ͻͰ͵ΒΒͺͻͳͺͪͯͪ͌ͫͻͫͳͲͪͼͺͼͽͬͰͼͶͫΌͰΔͰ
͊;ͲͪͽͻͪͭͪͲͪtͼͽͪͽ͵ͷ
Γ;ͯͼ͵ͭ ͵ΒͳͳͲͷͳͰͯͻ;ͽͬͰΒ͵ͽͻͶͳiͳͼͺͻͰͪͬͪ͵;Ͷͽ;ͻ;tͯͪͺͼͽͪͰͪͺͼͶ;ͽͪi (Petro-
WJǀ
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̸̸̸̸͉͈͇̺̹͇͉̹͇̺̽́͊̓͌͊͋́͑́͆̾́̾͋̓̀͐̾̓
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ͪͶͳ ͳ ;ͬͪΔͪ
ͳͯͳͬͳͯ;ͪͶͭͳͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
͈Ͱͽ͵ͬͪͰͻͪͲͫͻͳͽͼͽͳͰͺͲͪͬͪΔͰͯͷͳͪͽ
ͳͳͲͻͪͱͪΒͳͼͻͰͯͼͽͪͬͪ ͰͭͶͰͼ͵ͳΒͰͲͳ͵ͳͺͳͼͷ
ͺͼͽͪΒ;ͼͻͰͯͼͽͬͫͻͫͰͺͻͽͳͬ͵ͶͳΒͪͶ
ͳ ͼͽͰͻͰͽͳͺͪ ͳ ͭͶͫͪͶͳͲͳͻͪΒ;ΕͰ ͵;Ͷͽ;ͻͰ ͌ͺͻͪͬ ͽͪ ͯͰͿͰ͵ͽͼͽ ͵ͪ͵ ͈Ͱͽ͵ͬ; ͼͬͰͼͽ ͬͳͯͳ
Ͳͪͺͪͯͪ͵;Ͷͽ;ͻͪ
ΔͰͷ;ͷͭ;ΕͪͬͪͯͪͰͺͽͺͪͯͰͺͯ;ͽͳͪΒtͼͽͪΔͪͼͬͰͼͽͳͲͪͺͪͯͰͬͻͺͼ͵ͭ
͵ͶͳΒͪͶͭͳͷͺͰͻͳΒͪͶͳͲͷͪi 1FUSPWJǀ
ͼͽͻ
͵Βͳͷ;ͼͰͪͷͰΕͰ
̓ͶͳͲͪͽͻͳͷͪ ͳΒͰ ͽͰ͵ ͯͪ ͈Ͱͽ͵ͪ ͪͬͰͯ; ͯͪ ͪ;ͳ ͲͪͰΔͪ ͫͶͳ͵ͪ ͳͷͺͰͻͪͽͳͬͪ ͵Βͳ
ͲͪͯͬΓͪͬͪΒ;ΔͳͬͰͺͽͻͰͫͰͳͷͭ;ΕͪͬͪΒ;ͳͷͯͪͭͪͪͳͲͭͶͰͯͺͽͳͰͼͬΒΒͬΓͳ
ͪͶͳͳͷ͵ͪ
̸̾̈́̾͆̀́̈́́ͣ͠ͅ ̽Ͱ
͵ͼͽͻ;ͳͼͪΔͰͯͳͼ͵;ͻͼͪͭͶͫͪͶͳͲͪͳΒͰ;ͻͷͪ;͍ ͦ̓ͅ;ͳΒͪ
ͰͻͰͳͬͪ ͲͪͭͰͽ͵ͪ ͼͽͪΒͰ ΔͰͭͬ ;;ͽͻͪΔͳ ͭͶͪͼ ̻ͬͻ ͽͰͶͪ ͳͼͺΓͰ ͳͭͻͷ
͵ͪ ͳ ͈Ͱͽ͵ͬ
ͲͪͭͰͽͳͯͳͼ͵;ͻͼͽͳͳͰ
ͺͻͰͯͼͽͪͬΓͪΒ;ͺͻͼͽͻͼͶͫͯͰ;;ͽͪͻ͵ΒͰͭΒͰͼͬͰͯͺ;ͽͰ͇ͼͶ
ͫͯͳͬͳͭͪͼͽͰͭͪͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͪ;ͽͻ͈Ͱͽ͵ͪͭͻΕͰͺͶͪͽͷ͵ͪͯͰͬͳͷͺͻͰͯͷͰͽͷ͵Βͳ
ͼͳͯͻͰΌͰ;ͼͳͷͫͶͳ͵;͆ͪͳͷͰ
ͪΒ͵Βͳͼͳ ͺͶͪͽͪͼͰͫͳtͫͻͰͯͼͰͪͶͪͲͳ;Ͱͽͻ;
;ͳͬͰͻͲ;ͷͪ
ͺͳͼͽͬͰΕͰͼͪ ͼͷͼͬͰͽͪ
ͺͽΒͰͺͶͪͽΔͰͭͬͰͫͰͼ͵ͳͪͽͻ
ͪͭͶͪͬͪͷ;ΒͰ;
ͼͽͻͪͷͭͯͰͼͰͪͶͪͲͳ̹ͭ
ͳΒͳΒͰͺͻͰͯͼͽͪͬͳ͵ͪͲͰͷΓͳi »FWBMJKFJ(FSCSBO
ͼͽͻ
͈ͼͷͪͽͻͪΒ;Εͳ͈Ͱͽ͵ͪ͵ͪ͵;ͽͻͰ;ͳͷͪͲͪͼͪͯͶͪͲͳͰ͵;ͯͬͪΓ;ͯͼ͵ͭͯͷͪͪΒͪ
Ͱͯͪ
ͲͳͬͪΒ;ΕͳͼͰͪ͵ͳͪͼͬΒͰͳͷͰ
͊;ͲͪͺͻͳͱͰΓ͵;ΒͰͯͪͷ;ͼͰͺͻͳͯͻ;ͱͳ;ͼͶ;͵ͳͬͪΔ;ͼͺͼͽͬͰ
ͳ;;ͽͻͪΔͳͭͶͪͼͬͪ͵ͪ͵ͫͳͳͼ͵ͻͪͳͶͪͳͲͺͻͰͽ͵ͪͳͬͳͶͳͲͪͳΒͼ͵ͳͲͪ͵ͪ͋ͪΒͬͳͽͼͽ
ͳͭͻͰ ͵Β; ͳͲͬͯͳ ͳ Ͱͯ͵;ͳͬͼͽ ΔͰͭͬͰ Ͷͳͼͽͳ ͯͪΒ; ͈Ͱͽ͵; ͳͲͬͰͼ; ͷΕ ͪͯ ͳͷͪ ͵Βͳ
ͺ͵;ͪͬͪΒ;ͯͪͲͪͫͰͶͰͱͰͱͳͬͽ;ͳͼͽͻͳΒ;ͬͭΒ;ͪ͵ͪ
ͼͷͰͽͪΒ;ΕͳΒͰ;ͼͺͼͽͬͰͰͳͽͰͻͺͻͰͽͪ
ͽͳͬͰ͵ͬͳͻͰ͋ͳͳͪ͵Β;ͷ;ΒͰͺͯͪͻͳͺͳͼͪͭͬͻͳ;ΔͰͭͬͳͷͰ
͵ͪͽ;ͳͷͰͯͷͳͪͽ
Ͱ͵;Ͷͽ;ͻͰͭͬͻͰͳ͵ΒͳͷͪΒͰͺͯͪͻͰͪͷͭ;Εͼͽͭͬͻ͈ͪͰͽ͵ͬͪͽͳͳͪΒͰͲͪͳͽͪͪͺͻͪ
Ͳͳͪ͵Β;ͽͻͰͫͪͯͪͺͺ;ͳ
ͪ ͪͳͽͪ;ΒͰͳͲͫͻ
͵ͪͳͪΒ;ͪͳͷͪͻͷͪͪ
͵ͪ͵ΕͰΔͰͰͺͻ
ͰͺͰͳͼͺ;ͳͽͳ
t̿ͰͶͰΕͳͯͪͺΒͷͳͯͻ;ͭ
̓;ͳͰ ͺͻͭͬͪͻͪ;ͷͰͼͽ ΔͰͭͪͳͽͳͭͪͺ͵;ͪͬͪ ͺͻͰͯͼͽͪͬͳͽͳ
ͳͶͳͺͳͼͪͽͳΒͰͻͷ;ͺͲͳͳΒͪͽͰͯͲͬΓͪͬͪ̓ͪ͵ͯͻ;ͭ ͳͼͪͷͳͲͳͼͽͭͻͪͲͶͭͪͭͽͬͯͪͰ
ͭͬͻͳ
ͳͺͻͰͯͺͯͼͽͻͰ͵ͪͺͻͳͺͬͰͯͪͪͳΒͳͼͰͼͰΕͪΒͳͰͺͯͫͼͽͳ
͵ͻͳͬͳͰͳͼͪ;Ͱͼͳͽͬͪ
ͷͪͷͺͻͳͺͳͼ;Β;ͼͪͷͷͺͳͼ;
ΔͰͭͬͳͯͰͽͳͽͰͽͼͰͭͻͪͯͳͳͲͷͰΌ;ͻͰͯͬͪ
;ͺͻͼͽͻ;ͰͳͲͻͰͰ
ͭͳͰͳͲͻͰͳͬͭ͌ͯͼ;ͼͽͬ;ͼͺͼͫͼͽͳͯͪͼͰͯͪͻͪͯͻ;ͭ
ͪͻͪͲ;ͷͰͬͪΔͰͯͻ;ͭͭ ΒͰ͵Γ;Ͳͪ
ͻͪͲ;ͷͰͬͪΔͰͬͶͪͼͽͳͽͭͳͯͰͽͳͽͰͽͪ
̓;ͳΒͰͬͰͺͻͳͺͬͰͯͪͰͰͻͰͽ͵ͫ;ͲͳͷͪΒ;ͼͰΕͪΒͳͰͶͪͭͯͰͳ
Ͱͯͼͽͪͽ͵ͪͪ;ͽͻͳͽͰͽͪi -VCVSJǀ$WJKBOPWJǀ
ͼͽͻ
͋ͳͳͪͳͰΒͪͼΕͪ͵ΒͰͼ;ͬͰͲͪͰͲ͈ͪͰͽ͵ͬͳͯͰͽͳͽͰͽ ͺ͵ͻͰΕ;ͺͳͽͪΔͪͬͰͻͯͼͽΒͼͽͳ
ͳͼͽͳͰͳΔͰͰͭͻͪͳͪͬͪΒ;ΕͰ;ͼͶͬΓͰͼͽͳͯͳͽͰͻͺͻͰͽͪͽͳͬͭ͵ͬͳͻ͈ͪͰͽ͵ͬͪͺͻͳͪͼͽͪ
ΒͰͰͲͪͫͰͶͰͱͰͪͲͪͽͽͭͪͪ;ͽͻͼͽͪͬΓͪͰͷͳͷͳͫͰͲͭͶͪͼͳͷ
ͪͶͳͳͲͪͽͽͳ͊;Ͳͪͳ͍
;ͺͻ͵ͼͽͷͰͽͳͷΒͰͷͭ;ΕͰͯͪͼͰͼͶ;ͱͰͼͻͰͯͼͽͬͳͷͪͳͲͻͪͱͪͬͪΔͪͯͷͳͪͽͭͯͳͼ͵;ͻͼͪ
ͰͭͶͰͼ͵ͳͷΒͰͲͳ͵ͷͳͺͳͼͷͷ
Ͱ;ͼͺͰͬͪΒ;ͯͪͯͭͰͽ;ΔͰͭͬͫͶͳͱͳͬͽ;ͳͼͽͻͳΒ;
̻ͬͻͰΕͳͯͳͼ͵;ͻͼ;Ͱͬͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ
͍ͻ͍ͪͪͲͪ͵Γ;;ΒͰͯͪͼͰΔͰͪΒͬͰΕͳͲͶͳ
ͭͶͰͯͪ;ͽͷͰͽΒͰt;ͯͼ;ͪͺΒͰͯͳͪ
ͺͪͽͶ͵ͳͳͲͺͪͳͶͪΔͰͭͬͰͿ;͵ͳΒͰͳͻͪͼ͵ͳ;
ͶͪΔͰͭͬ ΒͰͯͳͼͽͬ ; ͯͼ;ͪ͵ͶͰ͵ͽͳͬͯͬͰͶͪ ΒͰͯͻͪͼ͵ͳͯͪͯͺͼͶΒͪͬͪΔͪ
ͯ ͵ͻͬͪͬͳ
͵ͶͪͼͳͪͺͰͽͼͽͳi 'BOPO
ͼͽͻ
̓;ͳΒͰͬͻͷͪ;͵ͪͲ;ΒͰͪͳΔͰͳ;ͯͪͼ;ͽͻͽ;ͻͳ
ͿͳͲͳ͵ΒͳͳͶͳͺͼͳͶ͵Β
ͳͲͶͱͰͳͼͬͳͶͳ͵ͬͳ͵ͳΒͳͼ;ͯͫͳͪΒͰͳͼͺͶͰͽͰͿͪͫ;Ͷͪͽͳ
ͬͳ ͲͪͺͶͰͽ ͌Ͳ ͈Ͱͽ͵ͪ ͼ; ͼͽͪͬΓͰͪ ͪ ͺͻͫ; ;ͬͰͻͰΔͪ ͳͬͳͶͳͲͪͳΒͼ͵Β ͬͻͰͯͼͽͳ
ͼͪͷ
ͯͳͼͳͺͶͳͰͳ͵ͽͻͶͰ́͵ͶͳͲͪͽͻͳͳ͵ͶͳͲͬͪͳ;ͻͷͪ;͍ͼͰͫͻͰͷͰͼͽͻͪ
ͯͪͶͳ͵ͪ
ΒͰͻͼ; Ͱͷͭ;ΕͰͳͯͪͭͬͻͰ;ͼͬΒͰͳͷͰͳͳͲͻͪͲͰͼͬΒ ;;ͽͻͪΔͳͭͶͪͼ ͌ͼ͵Ͷͪͯ; ͼͪ
ͪͬͰͯͰͳͷͲͪͺͪͱͪΔͰͷ
̓;ͳΒͰͬ̓ͻ;ͼͲͪ͵Γ;;ΒͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
t̸Ͷͳ͵ͪͯͼͰͭͶͰͯͪͳͲͺͻͰͬͰͶͳ͵ͰͯͪΓͳͰ
ͱͳͬͽͺͶͪ͵ͭ;ͫͳͶͳͪͫͰͶͰͱΒͪ͊ͬͳͫͻͯͶ
ͷͳͺͼͽͪΒ;ΒͰͯͪͽͰͳͼͽͳͫͻͯͶͷ
ͼͬͳͫͻͯͶͷͳΒͰͯͪͽͰͳͼͽͳͫͻͯͶͷͳ͵i (Kuci,
ͼͽͻ
͆ͪͯͶͳ͵ͳͷͺͰͻͳΒͰͪͽ͵ͻͳΓ;ΒͰΒͰͲͳ͵͵ΒͳͷͺͻͳͺͪͯͳͳͭͶͫͪͶͰ͵;Ͷͽ;ͻͰͭͬͻͰ
Ͳͪͽͳͷͯͳͼ
͵;ͻͼͰ͵ΒͰ̓;ͳΒͰͬͳΒ;ͪͳͼͷͪͽͻͪΒ;ͼͬΒͳͷͪͳͳͯͰͽͳͽͰͽͰͼ͵ΒͳͷͪͼͰͺͳͼͽͬͰΕ;Β;
͈ΒͪͬͪͭͶ͵ͪͶͳͲͪͳΒͰ;ͻͷͪ;͍ Ͳͪͼͽ;ͺΓͰͪΒͰͯͬΒͪ͵ͪͳͯͳͬͳͯ;ͪͶͷͳ͵ͶͰ͵ͽͳͬ
ͷͳͬ;– ͵ͪͷͰͽͪͶͳͺͻͼͽͻ͵ΒͳΒͰͲͪͺͼͰͯͳͼ͵;ͻͼͯͷͳͪͽͰ͵;Ͷͽ;ͻͰͳ͵ͪ͵͵ͻͰ
ͽͪ ͺͻͼͽͻ ͵ͶͳΒͰ ͶͳͰ ͼͽͻͬͷ ͵ΒͰ ̓ͻ;ͼ ͵ͶͳͲ;ΒͰ ͆Ͱͽͪ͵;ͽ ͭͶͫͪͶͳͷ ͳͼͽͻͳΒ
ͼ͵ͳͷͳͯ͵ͽͻͳͪͻͳͷ
ͺͳͷͪΔͰͷͬͻͰͷͰͪͳͺͻͼͽͻͪ
͈Ͱͽ͵ͬͯͷΒͰ;ͽͰͷͰΓͰ;ΔͰͷ;ͼͪͷͷͳ
ͭͪͼͬ;ͯͪͼͪͼͫͷͼͳ͈ͻͳͺͪͯͳͳ͵;Ͷͽ;ͻͰ͵ͶͳͲͪͽͻͪ
ͪͺͻͽͳͬ
Ͱͷͭ;ͯͪͳͼ͵ͻͪͰ
ͳͲ ͼͽͰͻͰͽͳͺͳ ͺͻͰͯͼͽͪͬͪ ͼͶͫͯͳ ͳ ͺͻͼͽͻ; ͋;ͷͪͰΔͰ ͺͻͼͽͻͪ ; ͵ͽͰ͵ͼͽ; ͭͶͫͪͶͰ
͵;Ͷͽ;ͻͰͺͯͻͪͲ;ͷͰͬͪ͵ͽͻͶ;ͪͯΓ;ͯͳͷͪͳ͵ͽͻͶ;ͪͯͽͰͻͳͽͻͳΒͷ͊ͽͭͪ̓ͻ;ͼ
;͵ͷͰͼ;
ͽͰͶͽͬͻͰͳ Ͳͪ͵ ͳ ͷΕ
͵ͪ ͳͲͬͻͳͶͪ ͳͼͽͻͳΒͼ͵Ͱ ͷͳͼͳΒͰ ͳͬͳͶͳͲͪͳΒͰ ͯͷ ͳͼ͵Γ;ͳͬ
ͯͱͳͬΓͪͬͪ ͵ͪ ;ͽͰͷͰΓͰͼͽ ; ͷͪͽͰͻͳΒͪͶͷ
ͭͻͪΌͰͷ ͺͻͼͽͻ;
;ͫͰΌͰ ͯͪ ΕͰ ͷ; ΔͰͭͬ
ͺͼͰͯͬͪΔͰ ͯͰͽͳ ͼͶͫͯ; Ͳͪ ͵Βͷ ͰͲͰ ͊;Ͳͪ ΒͰ ͫͰͶ͵ͳΔͪ ͵Βͪ ͽͰͱͳ ͯͪ ͳͲͪΌͰ ͳͲ ͽͪͷͳͰ
ͼͬΒͰͻͪͼͳͳͼͽͻͳΒͼ͵ͳͯͻͰΌͰͰͼͬͰͼͽͳ
ͽͻͪͱͰΕͳͯͰͶͬͰͲͰͷΓͳͽͪ͵Βͳͳ͵ͷͰͰͺͻͳͺͪͯͪΒ;
͊ͬͰͼͪͳΔͰͳͰͯͪͼͰ͵;Ͷͽ;ͻͪͳͲ͵ΒͰͯͶͪͲͳͺͻͰͯͰͶͳͶͪͲͪͻͭͪͳͲͬͪͪͼͳΓͰ͵ͪͲͪͰͭͲͳͼ
ͽͰͳΒͪͶͻͰͰΔͰ
͊;ͲͪͽͻͪͱͳͪͳͯͪͯͫͳΒͰ;ͰΕͰ;ͽͪ͵ͬΒͳͼͽͻͳΒͳ 1FUSPWJǀ
͊ͯͻ;ͭͰͼͽͻͪͰ
ͺͻͼͽͻ ͼͬͭͯͳͼ͵;ͻͼͪͳͲͪ͵Ͱ͵ΒͰͼͽͬͪͻͪͷͪͼͽͳͶͷ͊;Ͳ̹ͪͪͻͽͰͼͽ
ͺͻͰͯͳͼ͵ͪͷͰΔͰͷ
ͪͺͪͺͳͻͼͪͼͽͻͬͷͪ͵ΒͰͷͬΓͪͪͯͲͻͳ͵ͪͷͰΔͪͻͪͼͺͻͰͯ͵ͪͷͰΔͪ ͻͪͲ
ͷͰͽͪΒ;Εͳͳͺ;ͪͺͻͰͯͲͪͯͪͽͷͻͪͼͺͻͰͯ;
͆ͪ ͪͶͰͭͻͳΒͼ͵Β ͻͪͬͳ
ͪͺ;ͽͪΔͰ ͯͷͪ ͺͻͰͯͼͽͪͬΓͪ ͼͳͷͫͶͳ ͪͺ;ͽͪΔͰ ͼͰͫͰ
ͯ͵
ͫͻͪͬͪ͵;ͺͻͼͽͻ;͵ΒͳͺͻͰͯͼͽͪͬΓͪͯͷͲͪͪͬͪͱͳͬͽͫͰͲͶ;ͽͪΔͪ
;ͺͷͳͻͰͼͽͳͼͪͼͫͷ
͠;ͪ͵ͳΔͪͪΒͺͻͰͽͻͪͱͳͼͬΒͰͷͰͼͽͪͽ;ΌͰͷͼͽͻͬ;
;ͼͽͰΔ;͵ͻͪΒͷͻͪ
ͪͶͳ;ͫͻͲͯ;ͼͽͪΒͰͯ
ͼͬΒͰͪͷͰͻͰ
ΒͰͻͼͬͪͽͪͯͪͼͽͻͬͰͺͻͳͺͪͯͪΔΒͳͶͳ̓ͻ;ͼ;ͳͽͪͬͳͰͰͭͺͻͽ;ͭͪͶͼ͵ͷ
͵ͻͪΓ;ͳͶͳͪ͵͈Ͱͽ͵;ͳͪͿͻͳ͵ͳͷΓ;ͯͱͯͰͻͳͷ͈ͪͯͶͪͼ͵;ͼͪͼͽͻͬͪ
͊;ͲͪͲͪΒͰͯͼ͈ͪͰͽ͵ͷ
Ͳͪ;Ͳͳͷ͍ͪͬ;͵;Ε;͵Β;ͼ;ͳͲͬͻͳͽͰΓͳͺͪͻͪͶͳ
ͺͻͰ;ͻͰΌ;ΒͰΒͰͳͫͰͲͯͲͬͶͰͺͻͳͼͬͪΒͪΔͰͰ
ͼͽͬͪͻͳ͈ͻͳ;ΌͰͪͯͪͽͳͷͪͳͻͪͼͺͻͯͪΒͰͺͻͰͼͽͪͶͽ;ΌͰͺ͵;Εͼͽͬ ͵ͪ͵ͫͳͺͻͰͱͳͬͰͶͪ
Β;ͪ
͵ͳΔͪͺͳΔͰͯͪͼͰΕͪ;ͷͻͱΔ;ͺͻͰͷͪͼͰͫͳt͵ΒͪΒͰͫͰͶͰͱΒͰͼͰͭͻͰͭͳͻͪͭͯͻ;ͽͬͪi (Fanon,
ͼͽͻ 198).
̸̸̀̓͌͐̓͡
͈͵ͪͲ;Β;Εͳ͵ͪ͵ΒͰͰͶ͵;ͺͳͼͳͼͽͰͷͲͪΔͪͳͺͻͰͯͼͽͪͬͪ͵ΒͰͳͷͪͷͼͰͫͳͳͯͻ;ͭͳͷͪͪͷͰ
ͽ;ͽ ͯ ͼͽͻͪͰ ͰͬͳͯΓͳͬͳ Ͱͽͪͻͪ ͷΕͳ
̓;ͳ ͯͰ͵ͼͽͻ;ͳͰ ͪͳͲͭͶͰͯ ͼͽͪͫͳͶͰ ͵ͰͺͽͰ
ͼͽͬͪͻͼͽͳ ̓ͪ ͺͼͶͰͯͳͪ ͪͷͰͽͪΔͪ ͺͻͰͯͼͽͪͬͰ ͼ;ͺͰͻͳͻͼͽͳ ͭͶͫͪͶͰ ͵;Ͷͽ;ͻͰ
ͷͰΌ;
ΔͰͳͷͺͻͰͯͼͽͪͬͳͳͷͪͪͼͽͪΒͰͼͽ̸ͪͬͿͻͳͳ͵ͪͭͰͭͻͪͿͼ͵ͷͺͻͼͽͻ;͵ΒͳͽͻͰͫͪͳͬͳ
̸̾̈́̾͆̀́̈́́ͣ͠ͅ ̽Ͱ
͵ͼͽͻ;ͳͼͪΔͰͯͳͼ͵;ͻͼͪͭͶͫͪͶͳͲͪͳΒͰ;ͻͷͪ;͍ ͦ̓ͅ;ͳΒͪ
ͶͳͲͬͪͽͳ̓ͻͲ̓ͻ;ͼͪͳͷͺͰͻͳΒͪ ;ͼͺͰͬͪͯͪͳͼͺΓͳͼͬΒ;ͷΕ
ͯ͵ͼ;͊;Ͳͪͳ͈Ͱͽ͵ ͶͳͰΔͪ
ͼ;ͺͻͽͼͽͪͬΓͪΔͪ ΔͰͷ ͪ;ͽͻͳͽͰͽ; ͌ ;ͶͲͳ ͱͻͽͬͰ ͲͪͫͶ;ͯͰ ͰͭͻͪͳͰΒ ͷΕͳ ͳ Ͷͭͳ͵Ͱ
ͪͷͰͽ;ͽͳ ͵;Ͷͽ;ͻͳ ͵ͬͳͻͪ ͵ͪ ͰͭͲͳͼͽͰͳΒͪͶͰ ;ͱͼͽͳ ; ̓;ͳΒͰͬͷ ͻͷͪ; ΒͪͬΓͪ ͼͰ
͈Ͱͽ͵͆ͪͼͳͶͯͼͽͻͪΔͳͬͪΔͰ͈Ͱͽ͵ͬͭΒͰͲͳ͵ͪ͵ͪͭͬͻͭͻͭͪͪ;ͺ;Ε;ΒͰͪͽ;ͷͪͰΔͰΒͰͲͳ͵ͪ
͵ͪ ͼͻͰͯͼͽͬͪ ͯͷͳͪͳΒͰ ͪͯ ͵ͶͳͲͬͪͳͷ ͪͻͯͳͷͪ
Ͳͪͽͳͷ ͪ ͼͺͻͰͪͬͪΔͰ ͵ͻͳΕͰΔͪ
ͷͪͽͰͻΔͰͭ ΒͰͲͳ͵ͪ
͵ͪ ͳ ͪ ͯͼ;ͼͽͬ ͬΓͰ ͯͪ ͼͰ ͳͯͰͽͳͽͰͽ ͺͽͶͪͰͭ ͻͪͲ;ͷͰ
ΒͰͻ ΒͰ ͯ ͼͽͻͪͰ
͵ͶͳͲͪͽͻͪͫͰͶͰͱͰ͵ͪͺͻͫͶͰͷ͵ΒͳͳΒͰͬͻͰͯͪͺͪͱΔͰ͆ͪͬͰͯͰͳͷͺͼͽ;ͺͳͷͪ
͵Ͱͺ
ͽͳͼͽͬͪͻͼͽͳ͵Βͳͼ;ͼͻͱͭͶͫͪͶͰ͵;Ͷͽ;ͻͰͼͽͬͻͳͶͳͼ;ͳͬͳͶͳͲͪͳΒͼ͵ͳͺͻͰͯͪ͵͵ΒͳΒͰͳͲͺ
ͽͳͷͳͶͳͰͭͶͪͼͬͪͳͲͳͼͽͻͳΒͰ
͌ͲͳͷͪΒ;Εͳ͵ͪͺͻͳͷͰͻͰͯͼͳͲͷͰΌ;̓ͻ;ͼͪͳ͈Ͱͽ͵ͪ
̾ͭͰͶͼΒͰͼͶͳ͵ͬͳͽͺͻͰͯͼͽͪͬͳͰͼ
ͽͪͶ;ͺͻͳͻͯ;ͷΕͳ;ͼͬͷͲͪͺͪͱͪΔ;ͯͪΒͰͷͭ;ΕͰͲͪͷͳͼͶͳͽͳ͵ͪ͵ͼͰ͈Ͱͽ͵ΒͰͯͭΒ;ͽͻͪͺΒͪͬ
Γ;ΒͰͼ ͺ;ͳͷͻͰͬͶͬͰͻͷ;ͻ;ͳ
ͳͼͽͪ͵͵ͪͽΒͰ͉ͫͳͼͷͭͪͪͫͪͬͳͽͳͷͪ
ͺͻͳͰͷ;
ͫͳͼͰͰͯͼͼͳͶͰͺͻͷͰͳ &OHFMT
ͼͽͻ
̀ͪ͵Γ;ͳͬͳͯͪͼͬͪ͵ͯͫͪͳͼͬͪ͵ͯͻ;
ͽͬͳͲͬͪͼͽͬͪͻͪΒ;ͼͬΒͰͯͻ;ͭͰ
ͺͼͽ͵ͶͳΒͪͶͳͽͰͻͰͽͳͪͻ̾ͯͬͪͻͯ͊ͪͳͯ ͳͼͽͳͰͳΔͰͳ;ͯͪ
ΒͰͳͯͰͽͳͽͰͽͯͻ;ͭͭͪ;ͭͽͻͪΒͪͳͼͽͻͳΒͼ͵ͳͺͻͰͼ͵ΒͳͼͰͯͳͭͻͪͬͪ;ͼͬͳͷͰͺͪͷͪͳͯͻ;ͽͬͳͷͪ
;͵Γ;;Β;Εͳ;ͼͰͫͰͼͬͰͺΒͰͯͳͰͳͳͼͽͳͽ;ͳΒͰ 4BJE
ͼͽͻ
͆ͪͽͰͷͰΓ;͊ͪͳͯͬͳͲͪͺͪ
ͱͪΔͪ
̓;ͳͼͰ͵ΔͳͱͰͬ;ͷͰͽͳ͵ͳͷͯͳͼ͵;ͻͼͷ ;͵Γ;;ΒͰ;ͫͻͫ;ͲͪͰͭͬͪΔͰͷͰΌ;Γ;ͯͼ͵ͳ
ͯͼͪ ͵ΒͳͰ ͺͳͬͪΒ;ͪ ͺͭͻͰͳͷ
ͪͷͰͽ;ͽͳͷ͵ͬͰͳΒͪͷ͉ͪͷͪͰ ͺͻͫͶͰͷͪͽͳͲ;ΒͰ
ͼͪͷͬͰ͵ͬͼͽͪͬͺͻͰͷͪ͵;Ͷͽ;ͻΒͳͶͳͻͪͼΒͻͪͲͶͳͳ
ͬͰΕ
ͪͳͻͰͷͺͶͪ;
ͺͻͳͬͪͽͪΔͰͯͻ;
ͭͪͳΒͰͭͪͳͪͷͳΓͰΔͪ
ͺͻͳͲͪͶͭͳͲΒͰͯͳͼͽͬͰͭͱͳͬͽͭͳͼ͵;ͼͽͬͪ̓;ͳͼͷͰͽͪͶͳ͵ͬͰ
̾ͬͻͺΓͪͪͳͲͷͰΌ;ͯͬͪͼͬͰͽͪ
ͪͳΒͳͷͭͻͪͳͪͷͪͳͺͻͰ͵ͶͪͺͪΔͳͷͪͳͳͼͺΓͪͬͪΒ;ͼͬΒͰͳͯͰ
ͽͳͽͰͽͰ͋Ͱͷͪͳͼ͵;ͺΓͰΔͪͳ;ͱͪͼͪͰͬͻͺͼ͵ͰͷͳͼͳΒͰ
ͻͽͺͳͺ;ͽͬͪΔͪͳͫͻͯͶͷͪ;͵Βͳͷͪ
ͰͺͻͰ͵ͳͯͶ;ͽͪΒ;ͺͻͰͯͼͽͪͬͳͳͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͬͯͰ͵ͪͲͪ͵Γ;͵;ͯͪͽ;ΌͰͼͽ͵Β;ͼͰΕͪ
͵ͶͳͲͪͽͻ ͷͱͰ Ͱͼͽͪͽͳ ΒͰͯͳ ; Ͱ͵ͷ ;ͷͪͳΒͰͷ ͼͬͰͽ;
ͪ͵ tͲͪ;ͬͰ͵ ͺͻͰͼͽͪͰ ͻͫͬͪΔͰ
ͬͰ͵ͪͬͰ͵;i (Fanon, 1973).
̸̸͉͉̈́́͋̾͋͌
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
,VDJ
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Fo#FPHSBE1BJEFB
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zitet u Nišu.
Said, E. (2000). 0SJKFOUBMJ[BN#FPHSBEƀJHPKBØUBNQB
Said, E. (2002). ,VMUVSBJJNQFSJKBMJ[BN#FPHSBEƀJHPKBØUBNQB
Frantz, F. (1973). 1SF[SFOJOBTWJKFUV;BHSFC4UWBSOPTU
̸̾̈́̾͆̀́̈́́ͣ͠ͅ ̽Ͱ
͵ͼͽͻ;ͳͼͪΔͰͯͳͼ͵;ͻͼͪͭͶͫͪͶͳͲͪͳΒͰ;ͻͷͪ;͍ ͦ̓ͅ;ͳΒͪ
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$0/4536$5*/(5)&%*4$0634&0'(-0#"-*;"5*0/
*/5)&/07&- FOE BY J. M. COETZEE
SUMMARY
͋IJTQBQFSJOWFTUJHBUFTUIFXBZJOXIJDIEJTDPVSTFDBOCFDPNFBQPXFSGVMUPPMGPSUIFJNQMFNFOUa-
tion of globalization as well as the manner in which that power strategy is deconstructed in the context of the
novel with the (post)colonial theme Foe by G. M. Coetzee.
For the purpose of the present paper Foucault’s definition of discourse is accepted while language poli-
cy as an essential element of globalization and preservation of an individual and national identity is inter-
preted in the context of the postcolonial theories by E. Said, F. Fanon and A. Appadurai. The present paper
aims, through the analysis of the relationship between Cruso, Friday and Susan in Coetzee’s novel Foe, to
point to and clearly define the types of conflicts imposed by the cultural globalization. Motivated by the
Appadurai’s explanation of ideoscapes, we are deconstructing the conceptualized presentation of Friday’s
identity that is based on stereotypes and cognitive expectations that are not fulfilled.
In this paper, we regard language as a phenomenon that enhances the feeling of belonging to a group, by
means of factors that have influence on the lack of understanding of cultural differences, also by means of
repression - through the imposition of one nation with unipolarity masked as an apparent tendency towards
supranational integration and multiculturalism. Moreover, we draw attention to the implicit idea of
separation by choice in Coetzee’s novel, as well as to the intentional detachment conducted by the civilization.
,&:803%4 discourse, globalization/glocalization, identity, ideoscapes, conflict.
316.644-
̸̸̸̺͉͇̺̺́͆́̈́͊̾́ͣ͡ͅ1
͇ͻͭͪͳͲͪͳΒͪ͌ΒͰͯͳΔͰͳͪͳΒͪͲͪͲͪͽͳͽ;ͺͻͪͬͪͯͰͽͰͽͪ͌͆́͏͍̾
̀ͼ͵ͪ͵ͪͰͶͪͻͳΒͪ;̀ͬͰͪ;
̸̸̸͇͉͇̻͇̹͉͊̈́́̽͆͊͋͌̈́̈́́̀́͌ͣ̾͠ͅ
͉̺̽͌͑͋͌–̸͈͉͎̺͇́ͣ̾͆͊͋̽̾͏̸̾͊
̸̸̸͉̺͇͊̾͋͌̀͌͌͢͠ͅͅ
̸̸̸̺͈͇͇̹͉͇̺͊́͋͆̀͆́͊́͊͋̾͆ͅ
͇͇̺͇͎̓͊͌́̾͋́́͠ͅ
̸̸͊̿̾͋̓ ͉ͪͯ ͺͻͰͯͼͽͪͬΓͪ ͰͷͺͳͻͳΒͼ͵ ͳͼͽͻͪͱͳͬͪΔͰ ͼͽͪͬͬͪ ͽͳͺͳ ͻͪͲͬͳΒͰͰ ͯͰͰ ͺͻͰͷͪ
ͯͰͳͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;͵Βͪ ͼͰ ͪͶͪͲͰ;ͺͻͰͼ;ͳ͵Ͷ;ͲͳΒͰ;ͬͪͼͺͳͽͫͻͪͲͬͳͼͳͼͽͰͷ͵Βͳ
͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪͼͺͻͬͯͳ;ͼͬͳͷͳͼͻͰͯΔͳͷ͵ͶͪͷͪͪͽͰͻͳͽͻͳΒͪͷͪͺͽͳͪ̓ͼͬͼ͵ͪ
ͅͳͽͻͬͳͪ
̀ͬͰͪ
̀;ͫͳ͈ͽ͵ͳ̈́ͰͺͼͪͬͳΈͼͺͳͽͳͬͪΔͰͷͼͽͪͬͬͪͱͰͶͰͶͳͼͷͼͪͲͪͽͳͯͪͶͳΒͰͳ
;͵ΒΒͷͰͻͳͺͻͳͼ;ͽͪͯͳͼͽͪͪͽͳͺͳͻͪͲͬͳΒͰͰͯͰͰͺͻͰͷͪͯͰͳͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;
ͺͼͽΒͪΔͰ
ͼͺͻͰͷͼͽͳͪͼͪͻͪͯΔ;ͳͼͶͳͯͪͻͼͽͽ͵ͷͬͪͼͺͳͽͫͻͪͲͬͭͺͻͰͼͪ
͵ͪͳͬͪΔͰͭͪ
ͪͶͳͳ
ͼͺͻͰͷͼͽͯͪͼͰͺͻ;ͱͰͺͷΕ
ͺͯͻ͵ͪͳͺ͵ͪͱͰͰͷͺͪͽͳΒͪ́ͼͽͻͪͱͳͬͪΔͰΒͰͼͺͻͬͰͯͰͷͰͽͯͷ
ͪ͵ͰͽͰ
ͪ͵ͪͳͼͽͻ;ͷͰͽΒͰ͵ͻͳΕͰ;ͺͳͽͳ͵͌Ͳͻͪ͵ΒͰͫ;ͬͪͽͪͳͼͺͳͽͪͳ͵ͪ
;Ͱͳ͵ͪͼͰͯͷͭ
ͳͼͷͭͻͪͲͻͰͯͪͼͬͳ͵Ͷͪͳͺͻͬͭͳͯͻ;ͭͭͻͪͲͻͰͯͪͼͻͰͯΔͳ͵ͶͪͪͽͰͻͳͽͻͳΒͪͷͪͺͽͳͪ
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
̀ͬͰͪ
̀;ͫͳ͈ͽ͵ͳ̈́ͰͺͼͪͬͳΕ
̓͌͐͆̾͡ ͉̾͐́ ͳ͵Ͷ;ͲͳΒͪ
ͯͰͪ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ;
ͽͳͺͳ ͻͪͲͬͳΒͰͪ ͯͰͪ
ͬͪͼͺͳͽ-
ͫͻͪͲͬͳͼͳͼͽͰͷ
̓ͼͬͳͅͰͽͳΒͪ
̸̺͇͈͇͌̽͆̾͆̾͆̾ͅ
̓ͪ͵ͫͳͼͰͫΓͰͻͪͲ;ͷͰͶͪͳ͵Ͷ;ͲͳΒͪͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;ͳͼͪͷͺͻͰͼͳ͵Ͷ;Ͳͳͬͭ
ͫͻͪͲͬͪΔͪ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͲͪͳΒͰͭͶ͵ͪͶͳͲͪͳΒͰ
ͺͽͻͰͫΒͰͺΒͷͬͯͻͰΌͰΔͰͼͬͪ͵ͭͯ
ͪͬͰͯͰͳͽͰͻͷͳ̻ͪͶͫͪͶͳͲͪͳΒ;ͷͱͰͷͲͪͳͽͳ͵ͪͫΒͰ͵ͽͳͬͪͺͻͰͼͭͶͫͪͶͭͺͬͰͲͳ
ͬͪΔͪ
t͵Β;ͺͻͳͲͬͯͰͲͪΒͰͯͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
͵;Ͷͽ;ͻͳͳͼͳΒͪͶͳͿͪ͵ͽͻͳi ̻ͳͯͰͼ
ͼͽͻ
͢ͰͪͰͽͻͪͶͪͳͽKFͼͽͰͯͪtͬͰΕͳͪͼͪͬͻͰͷͰͳͺͻͫͶͰͷͪͰͷͱͰͫͳͽͳͪͯͰ͵ͬͪ
ͽͪͪͶͳͲͳͻͪͪͪͳͬ;ͪͳͪͶͳͯͻͱͪͬͪ
ͯͼ;͵ͬͳͻͳͷͪͺΒͰͯͳͪͳͲͰͷͪΓͪͳ
ΔͳͬͳͷͰΌ;ͪͻͯͳͯͼͪ
ͬͰΕͳΒͰ;ͷͰͼͽͽͭͪͺͽͻͰͫͼͪͭͶͰͯͪͽͳ;͵ͬͳͻͳͷͪͭͶͫͪͶͳ
ͺͻͰͼͪi ͊͵ͶͰͻ
̺;ͶͰͽͳΕ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪ
ͯͪ͵ͶͰ
tͳͳͳΒͪͶ
ͷͱͰͫͳͽͳ
ͼͬͪΕͰͪͳ͵ͪͳͻͰΔͰ
ͺͻͯ;ͫΓͳͬͪΔͰͳ;ͫͻͲͪͬͪΔͰͼͬͰͽͼ͵ͰͷͰΌ;Ͳͪͬͳͼͼͽͳ;ͼͬͳͷͪͼͺͰ͵ͽͳͷͪ
1
ivana.milosavljevic.kg@gmail.com
̸̸̸̺͉͇̺̺́͆́̈́͊̾́ͣ͊͡ͅͶͳͯͪͻͼͽ;ͭͶͫͪͶͳͲͳͻͪΒ;ΕͰͷͯͻ;ͽͬ;– ͺͻͳͬͪΕͰͼͽͯͰͰ...
ͷͯͰͻͭͯͻ;ͽͬͰͭͱͳͬͽͪ
ͯ͵;Ͷͽ;ͻͰͯ͵ͻͳͷͳͪͶͪ
ͯͿͳͪͼͳΒͪͯͯ;ͬͼͽͳi ͎ͰͶͯ
̺;ͶͰͽͳΕ
ͼͽͻ
.
͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͭͶ͵ͪͶͳͲͪͳΒͪ ͺͻͰͯͼͽͪͬΓͪ ͺͻͰͼ ͷͯͳͿͳ͵ͪͳΒͰ ͭͶͫͪͶͳ ;ͽͳͪΒͪ ;
Ͷ͵ͪͶͳͷ͵ͽͰ͵ͼͽͳͷͪ
ͽͪͳΒͰ
ͺͯͻͪͲ;ͷͰͬͪΔͳͬͷͰΌ;ͼͫͺͻͱͳͷͪΔͰ̻Ͷ͵ͪͶͳͲͪͳΒͪΒͰ
ͺͻͳͼ;ͽͪͪͼͬͳͷͯͻ;ͽͬͰͳͷͳͬͳͷͪ ;ͺͻRitzer, 2003)͆ͪͽͪΒͪͳ
ͳͺͻͷͰͰ;ͬͪͼͺͳͽ
-ͫͻͪͲͬͷͺͻͳͼͽ;ͺ;ͺͻͰͷͪͯͰͳͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;;͊ͻͫͳΒͳ
ͪͼͪͷͳͷͽͳͷͳͪ̓ͼͬ;
ͳͅͰͽͳΒͳ
ͷͱͰͷͺͼͷͪͽͻͪͽͳ͵ͻͲͺͻͳͲͷ;ͭͶͫͪͶͳͲͳͻͪΒ;ΕͳͳͭͶ͵ͪͶͳͲͳͻͪΒ;ΕͳͺͻͰͼͪ
́͵Ͷ;ͲͳΒͪ ͯͰͰ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; ; ͬͪͼͺͳͽ-ͫͻͪͲͬͳ ͼͳͼͽͰͷ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͫͳΒͰ
ͳͳͳͻͪͪ ΒͰ ͺͻͳͷͰͷ ͷͰΌ;ͪͻͯͳ ͺͻͪͬͳ ͻͰͭ;Ͷͪͽͳͬͪ ; ͯͷͪΕͰ Ͳͪ͵ͯͪͬͼͽͬ ͈ͻͰͷͪ
ͯͰͿͳͳͳΒͳ͊ͬͰͽͼ͵ͰͲͯͻͪͬͼͽͰͬͰͰͻͭͪͳͲͪͳΒͰ
ͯͰͽͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;ΒͰͼͽͰͯͰͽͰ͵ΒͰ
tͳΒͰ;ͷͭ;ΕͼͽͳͯͪͺͼͽͳͭͰͳͶͳͯͻͱͳͲͪͯͬΓͪͬͪΒ;ΕͳͳͬͲͯͻͪͬΓͪͳͻͪͲͬΒͪ
ͳͶͳͳΒͰ
ͲͯͻͪͬΓͰͳͻͪͲͬΒͷͭ;ͲͪͽͯͪͼͰͺͭͻͪΒ;ͫͰͲͯͯͪͽͰͺͯͻ͵ͰͳͶͳͺͼͰͫͳ;ͼͶ;ͭͪ;ͫͶͪ
ͼͽͳ ͲͯͻͪͬͼͽͬͰͰ ͲͪͽͳͽͰ
ͻͰͪͫͳͶͳͽͪͳΒͰ
ͫͻͪͲͬͪΔͪ
ͼͳΒͪͶͰ ͲͪͽͳͽͰ ͳͶͳ ͯͻ;ͭͳ ͫͶͳ͵ͪ
ͺͯͻ͵Ͱi2.
͈ͶͪͲͳͽͰͼͬͳͻͪͲͷͪͽͻͪΔͪͺͻͪͬͪͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;ΒͰͼͽͰ̓ͬͰͳΒͪ͌͆ͺͻͪ
ͬͳͷͪͯͰͽͰͽͪ
;ͼͬΒͰͪͯͼͽͻͪͰ͌ΒͰͯͳΔͰͳͪͳΒͪ3 ͭͯͳͰ
͵ΒͷͼͰͺͺͻͬͳͺ;ͽ;ͳͼͽ
ͻͳΒͳ ͯͰͿͳͳ; ͺͻͪͬͪ ͯͰͽͰͽͪ ͵ͪ ͺͼͰͫͭ ͼͳͪ ͺͻͪͬͪ
ͼ;ͫΒͰ͵ͽͪ ͺͻͪͬͪ
ͽ ΒͰ ͯͬͰͶ ͯ
ͬͰͶͳ͵ͳͳͲͷͰͪ;ͻͷͪͽͳͬͳͷͼͳͼͽͰͷͳͷͪͼ͵ͻͼͬͳͲͰͷͪΓͪͶͪͳͪ͌ΒͰͯͳΔͰͳͪͳΒͪ
ΒͰͻ
ΒͰ;ͺͳͽͪΔ;ͷͰΌ;ͪͻͯͪ͵ͬͰͳΒͪ͌͆ͼͪΒͬͰΕͳͷͫͻΒͰͷͻͪͽͳͿͳ͵ͪͳΒͪ ͪͅͽͳΒͰͬͳΕ
ͼͽͻ
9).
ͅͰΌ;ͪͻͯͺͻͪͬͪͲͪͽͳͽͪͯͰͰͼͳͬͪͶͳͯͳͽͰͽͷ;ͺͽͺ;ΔͰͪΒͰ̓ͬͰͳΒͷͺͻͪͬͳ
ͷͪͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ
ͪͻͪͯͳͳΒͰͻͪͽͳͿͳ͵ͪͳΒͰΒͰͯͰͽ̀ͪ͵ͪͺͽͬͻΌͳͬͪΔ;̓ͬͰ
ͳΒͰͺͻͪͬͳͷͪͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ4͇ͬͪ͵ͬͰͳΒͪ
ͽΒͲͪ͵
ͺͯͯͳͼ͵ͻͳͷͳͪͳΒͷͺ
ͼͬ; ͳͬͪͶͳͯͳͽͰͽͪ ͺͯͻͪͲ;ͷͰͬͪ ͼͬͪ͵; ͻͪͲͶͳ͵;
ͳͼ͵Γ;ͳͬͪΔͰ ͳͶͳ ͭͻͪͳͰΔͰ ͪ ͼͬ;
ͳͬͪͶͳͯͳͽͰͽͪ
ͽͳͷͪͲͪͳΓͳͶͳ ͰͿͰ͵ͪͽͪͻ;ͰΔͪͳͶͳͺͳͽͰΔͪͺͻͳͲͪͬͪΔͪ
;ͱͳͬͪΔͪ
ͳͶͳͬͻͰΔͪ
ͻͪͬͺͻͪͬͼͯͻ;ͭͳͷͪ
ͼͬͳΓ;ͯͼ͵ͳ ͺͻͪͬͪͳͼͬͳͼͶͫͯͪ;ͺͶͳͽͳ͵Β
Ͱ͵ͷͼ͵Β
ͯͻ;ͽͬͰΒ
͵;Ͷͽ;ͻΒ
ͳͬͳͶΒͳͶͳͫͳͶ͵ΒΒͯͻ;ͭΒͫͶͪͼͽͳ
2
̽ͰͪͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;ͳͷͪΒ;ͲͪͽͪͽͰΕͰΔͪͻͭͪͼ͵ͳͼͳͼͽͰͷͪͳͳͶͳͲͪͽͼͷͪΔͰΔͰ͵ͪͺͪͳͽͰͽͪ
ͺΒͰͯͳͳͿ;͵ͳΒͪ
ͲͫͭͰͭͪͳͷΒͰͽͰͱͪͳͲͬΌͰΔͰͯͻͰΌͰͳͪ͵ͽͳͬͼͽͳ͆ͳͬͳ;ͰͼͽͬͬͪΔͪͯͰͽͰͽͪ
;ͯͻ;ͽͬ;
Ͱ͵ͳͬͪͳͲͪ;Ͳͻͪͼͽͳ͵;Ͷͽ;ͻ;͵ΒΒͺͻͳͺͪͯͪΒ;
Ͳͫͭͺͻͳͼ;ͽͳͭͻͪͳͰΔͪ
͵ͪͳ͵ͪͻͪ͵ͽͰͻͳ-
ͼͽͳ͵ͪ ͼͻͰͯͳͰ
ͷͭ; ͫͳͽͳ Ͳͪͽ ͼͷͪΔͰͳ ͊ͷͰͽΔͰ ͷͭ; ͫͳͽͳ ;ͻΌͰͰ ͳͶͳ ͼͽͰͰͰ
ͯͰͶͳͷͳͰ ͳͶͳ
ͺͽͺ;Ͱ
ͺͻͶͪͲͰͳͶͳͽͻͪΒͰ̺ͳͯͰͽͳͺͳͻͳΒͰ;8PSME)FBMUI0SHBOJ[BUJPO
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$MBTJGJDBUJPOPG*NQBJSNFOUT
(FOFWB
3
̺ͳͯͰͽͳ ͺͳͻͳΒͰ ; ̀ͪ͵ ͻͪͽͳͿͳ͵ͪͳΒͳ ̓ͬͰͳΒͰ ͺͻͪͬͳͷͪ ͯͰͽͰͽͪ
t͊Ͷ;ͱͫͰͳ Ͷͳͼͽ ͍͉͊͠ –
ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒͳt͊Ͷ;ͱͫͰͳͶͳͼͽ͉͊͠– ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒͳ
4
̺ͳͯͰͽͳͺͳͻͳΒͰ;̀ͪ͵ͺͽͬͻΌͳͬͪΔ;̓ͬͰͳΒͰͺͻͪͬͳͷͪͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ
t͊Ͷ;ͱͫͰͳ
ͭͶͪͼͳ͵͉͊– ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒ
̀ͪͫͻͪͪͯͳͼ͵ͻͳͷͳͪͳΒͰͼͪͯͻͱͪͪΒͰͳ ;Ͷͪ; ̾ͬͻͺͼ͵Ͱ ͵ͬͰͳΒͰͲͪͲͪͽͳͽ;Γ;ͯͼ͵ͳͺͻͪͬͪ ͳ
ͼͬͳͼͶͫͯͪ
ͯͰͽͰͭͯͳͰ̽ͯͰΔ͈ͪͻͽ͵Ͷͪͫͻ
͵ΒͳΒͰͼͽ;ͺͳͪͼͪͭ;ͪͺͻͳͶͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̽ͪ͵ͶͰ
ͷͰΌ;ͪͻͯͺͻͪͬͳͳͲͬͻͳ͵ͪͽͼ;̓ͬͰͳΒͪ͌ΒͰͯͳΔͰͳͪͳΒͪͺͻͪͬͳͷͪ
ͯͰͽͰͽͪ
Ͱͬͻͺͼ͵Ͱ ͵ͬͰͳΒͰ Ͳͪ Ͳͪͽͳͽ; Γ;ͯͼ͵ͳ ͺͻͪͬͪ ͳ ͼͬͳ ͼͶͫͯͪ ͳ ̓ͬͰͳΒͪ
ͺͻͪͬͳͷͪͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ
;ͬͰͶͳ͵ΒͷͰͻͳͼ;;ͽͳͪͶͳͪ ͺͻͪͬͳ͵ͬͳͻ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳ
ΒͰ̀ͪͺͻͪͬ
͵ͪͯͪͭͬͻͳͷͯͷͪΕͰͷͲͪ͵PͯBͬͼͽͬ;͵ΒͰͻͰͭ;ͶͳͰͼͽͪͽ;ͼͳͺͻͪͬͪͼͫͪͳͯͰͰ
ͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;
ͭͬͻͳͷͺͻͬͰͼͽͬͰ͌ͼͽͪͬ;͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͳ̀ͪ͵;Ͳͪͫͻͪͳ
ͯͳͼ͵ͻͳͷͳͪͳΒͰ
ͪͶͳͳ ͈ͻͯͳͷͲͪ͵; ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͳ̀ͪ͵; ͼͺͻͰͪͬͪΔ;ͯͳͼ
͵ͻͳͷͳͪͳΒͰͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ
͵ͪͳ̀ͪ͵;ͼͳΒͪͶΒͲͪͽͳͽͳͳ̀ͪ͵;ͼͬͪ
ͷͪͼͳͼͽͰͷͪͫͻͪͲͬͪΔͪͳͬͪͼͺͳͽͪΔͪ
́͵Ͷ;ͲͳΒͪt͵ͪͺͻͰͼ;͵Γ;ͳͬͪΔͪͯͰͰͼͪͺͼͰͫͳͷͺͽͻͰͫͪͷͪ;ͻͰͯͬͰ͵ͶͰͳ;͵;ͺ
ͳͯͻ;ͽͬͰͳͱͳͬͽͺͻͰͯͼͽͪͬΓͪͪΒͰΕͰͺΒͷͬͳ͵ͽͰ͵ͼͽͼͬͪͽͪΔͪͳ͵Ͷ;ͲͳΒͰ
ͪͶͳͳͪΒ;
ͱͳ͉ͪͯͳͼͰͫͰͲͫͰΌͳͬͪΔ;;ͷͪͳͺͻͰͽͺͼͽͪͬ͵ͳͲͪͪͯͰ͵ͬͪͽ;͵Γ;ͳͬͪΔͰͯΒͰͰͼͪͺͼͰͫͳͷ
ͺͽͻͰͫͪͷͪ;ͪͼͽͪͬ;ͻͰͯͬͳͯΒͰΓͰΔͪͺͽͰͫͻͪͲͬͳͳͼͽͻ;ͳ͵Ͷͪ͵ͪͳ;͵Γ;ͳ
ͬͪΔ;ͬͰͯΒͰͰ;ΒͰͶ͵;ͺͪͯͻ;ͽͬͰͳͱͳͬͽi ͊;ͲͳΕ
ͼͽͻ11). ͌ͽͷ͵ͽͰ͵ͼͽ;ͳ͵Ͷ;Ͳͳ
ͬͬͪͼͺͳͽͪΔͰͳͫͻͪͲͬͪΔͰ ͺͯͻͪͲ;ͷͰͬͪͪ͵ͽͳͬͼͽͳͳͯͳͬͳͯ;Ͱͳͯͻ;ͽͬͪ͵ͪͺͻͰͼ;ͰΔͪ
ͳͺ;ͪͬͪΔͪ;͵ΒͰͷͯͶͪͲͳͯͻͰͶͪͽͳͬͽͻͪΒͳͳͺͻͭͻͰͼͳͬͳͺͻͷͰͪͺΒͰͯͳͪ;;ͼͶ
ͬͳͷͪͼͳΒͪͶͰ;͵Γ;Ͱͼͽͳ6
͈ͻͰͷͪ͌Ͱͼ͵;
7 tͳ͵Ͷ;ͲͳΒͪΒͰͺͻͰͼͻͰͪͬͪΔͪͳͻͰͪͭͬͪΔͪͪͻͪͲͬͻͼͼͽͺͽͻͰͫͪͼͬͳ
;Ͱͳ͵ͪ͵ͻͲͼͬͰͬͰΕͰ;ͰͼͽͬͬͪΔͰ;;ͰΔ;
͵;Ͷͽ;ͻͪͷͪͳͲͪΒͰͯͳͪͷͪͳͼͬͰͷͪΔ;ͳͼ͵Γ;Ͱͼͽ;
͵ͬͳͻ;ͫͻͪͲͬͪΔͪͳͳͲΔͰ͇ͭͪͫ;ͬͪͽͪͺͻͷͰͰͳͳͲͷͰͰͼͪͯͻͱͪΒͪ
ͺͻͳͼͽ;ͺͪ
ͼͽͻ;͵ͽ;ͻͪͳ
ͼͽͻͪͽͰͭͳΒͪ
ͼͪͲͪΒͰͯͳ͵ͷͬͳͲͳΒͷ͵Βͪͫ;ͬͪͽͪͼͬ;ͯͰ;ͯͭͬͪͻͪΒ;ΕͰͼͽͪͻͼͰͯͫͳͳ;ͫͰΌͰ
ΔͰͷͯͪΒͰͻͰͯͬͳͫͻͪͲͬͳͼͳͼͽͰͷͯͭͬͻͪͲͪͫͻͪͲͬͪΔͰͼͬͰͯͰͰi 6/&4$0
͇ͼͬͪͳͯͰΒͪͳ͵Ͷ;ͲͳͬͭͼͳͼͽͰͷͪͫͻͪͲͬͪΔͪΒͰͼͽͰtͺͬͰΕͪΔͰͯͼͽ;ͺͼͽͳͫͻͪͲͬͪΔͪ
ͼͬͪ͵ͷͯͰͽͰͽ;ͳͳͼͽͬͻͰͷͰͼͽͬͪͻͪΔͰ;ͼͶͬͪͲͪ͵ͬͪͶͳͽͰͽͫͻͪͲͬͪΔͰ;ͼ͵Ͷͪͯ;ͼͪͺͽͻͰͫͪͷͪ
ͳͼͺͼͫͼͽͳͷͪͯͰͽͰͽ͇ͪͬͪ͵ͬͫͻͪͲͬͪΔͰ͵ΒͰΒͰͲͪͼͬͪͪͺͻͪͬͳͷͪͯͰͽͰͽͪͯͪͳͷͪͺͻͳͼ
ͽ;ͺͫͻͪͲͬͪΔ;͵ΒͰΒͰ;ͼͷͰͻͰͪΔͰͭͪͳΔͰͭͬͰͼͺͰͳͿͳͰͺͽͻͰͫͰͪͲͳͬͪͼͰͳ͵Ͷ;Ͳͳͬ
ͫͻͪͲͬͪΔͰi ̓ͻͯͳΕ
ͼͽͻ
́͵Ͷ;ͲͳͬͫͻͪͲͬͪΔͰΒͰ
͵ͪͭͻͪΌͪͼ͵ͳͺ͵ͻͰͽ
ͻͰͶͪͽͳͬͬͭͯͪͽ;ͷͪͳͪͰͬͻͺͼ͵ͳͷ
ͺͻͼͽͻͳͷͪ͢ͰͭͬͪͺΒͪͬͪΒͰͼͷͰͽͰͪ;͵ͽͰ͵ͼͽΓ;ͯͼ͵ͳͺͻͪͬͪ ͉ͪͯͬͪͬͳΕ
ͼͽͻ9).
́͵Ͷ;ͲͳͬͫͻͪͲͬͪΔͰΒͰ;͊ͻͫͳΒͳ;ͬͰͯͰͭͯͳͰ
t͵ͪ͵ͰͺͽͯͰͶͷͺͻͳͲͪͶ
ͳͲͳͽͰͭͻͪͳΒͰ;Ͱͳ͵ͪͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;;ͻͰͯͬͳͷ͵Ͷͪͷͪ̽Ͱ͵ͶͪͻͪͳΒͷͺͻͪͬͳͷͪ
ͯͰͽͰͽͪ͌ΒͰͯͳΔͰͰͪͳΒͰͼ;ͭͯͳͰͪͭͶͪͼͳͶͰͲͪͪΒ;͵Γ;ͳͬͪΔͪͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲ
ͭͯͳͰ
ͪ ͼͰ ͯͼͳͶͪ ͼͪͷ ͪ ;ͱͳͬͪΔͰ ͺͻͪͬͪ ͵Βͪ ͼ; ͭͪͻͪͽͬͪͪ ̓ͬͰͳΒͷ ͅͰΌ;ͽͳͷ
͈ͻͽ͵ͶͷΒͰ;ͽͬͻΌͰͪͺͽͪͲͪͫͻͪͪͯͳͼ͵ͻͳͷͳͪͳΒͰ
ͳͷͰΒͰͷͭ;ΕͰͪͼͬͰͫ;ͬͪͽͳΒͪͲͪͽͳͽͪͶͳͪ
ͯͯͳͼ͵ͻͳͷͳͪͽͻͼ͵ͳͺͼͽ;ͺͪ͵ͪ
6
͇ͬͪΒͺͻͰͼͰͽͻͰͫͪͼͬͪͽͳͽͳͳͼ͵Γ;ͳͬ͵ͪ͵Ͷͼ͵ͳ
ΒͰͻͪΒͰΕͰͼͳͷͳͼͽͳͽ;ͳͪͶͭ
ͺͼͽΒͳͳ
ͼͺͽͪ;ͰΔͰͳͼͪͷͬͪͼͺͳͽͪΔͰ
ͯͼͼͪͷͫͻͪͲͬͪΔͰ
7
͌Ͱͼ͵ͬͪͯͰͿͳͳͳΒͪͳ͵Ͷ;ͲͳΒͰͺͽͳͰͼ͵ͿͰͻͰͳΒͰ;͊ͪͶͪͷͪ͵ͳͯͻͱͪͰͭͯͳͰ
ͳͪͭͶͪͪͬͪ
ͯͪͼͰͳ͵Ͷ;ͲͳΒͪ͵ͪͺ͵ͻͰͽͯͳͻͰ͵ͽͯͼͳͪͺͫΓͪΔͰͰͶ͵;ͺͭͫͻͪͲͬͭͼͳͼͽͰͷͪ
̸̸̸̺͉͇̺̺́͆́̈́͊̾́ͣ͊͡ͅͶͳͯͪͻͼͽ;ͭͶͫͪͶͳͲͳͻͪΒ;ΕͰͷͯͻ;ͽͬ;– ͺͻͳͬͪΕͰͼͽͯͰͰ...
ͬΒ;;ͻͰͯͬͫͻͪͲͬͪΔͰ
ͺͻͺͪͭͳͻͪΒ;ΕͳͪͽͪΒͪͳͼͷͪΔͰΔͰͯͳͼ͵ͻͳͷͳͪͳΒͰͳͺͻͰͯͻͪͼ;ͯͪ
ͳͪͭͶͪͪͬͪΒ;ΕͳΒͰͯͪ͵ͼͽͼͬͰͯͰͰ
ͰͲͪͬͳͼͯͼͳͰ͵ͷͼ͵ͭͼͽͪͽ;ͼͪ
ͻͪͼͰ
ͳͽͰͶͰ͵ͽ;ͪͶ
ͳͳͶͳͰ͵ͳͯͻ;ͭͳͫͶͳ͵ͪͼͷͰͽΔͳͳͽͯi ̓ͪͻͳΕ
ͼͽͻ–
͌ͪͼͽͪͬ͵;ͽͰ͵ͼͽͪͺͻͳ͵ͪͲͪΕͰͷͻͰͲ;ͶͽͪͽͰͰͷͺͳͻͳΒͼ͵ͭͳͼͽͻͪͱͳͬͪΔͪͼͽͪͬͬͪͽͳͺͳͻͪͲ
ͬͳΒͰͰͯͰͰͺͻͰͷͪͯͰͳͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;͵Βͪͼ;
ͲͪͬͪΓ;Β;ΕͳͺͻͰͼ;ͳ͵Ͷ;ͲͳΒͰ
;͵Γ;Ͱͪ
;ͬͪͼͺͳͽͫͻͪͲͬͳͼͳͼͽͰͷ͵Βͳ͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪͼͺͻͬͯͳ;ͼͬͳͷͳͼͻͰͯΔͳͷ͵Ͷͪͷͪ
ͪͽͰͻͳͽͻͳΒͪͷͪͺͽͳͪ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
̀ͬͰͪ
̀;ͫͳ͈ͽ͵ͳ̈́ͰͺͼͪͬͳΈͼͺͳͽͳͬͪ
ΔͰͷͼͽͪͬͬͪͱͰͶͰͶͳͼͷͼͪͲͪͽͳͯͪͶͳΒͰͳ;͵ΒΒͷͰͻͳͺͻͳͼ;ͽͪͯͳͼͽͪͪͽͳͺͳͻͪͲͬͳΒͰͰ
ͯͰͰ ͺͻͰͷͪ ͯͰͳ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; ͈ͻͰͯ ͽͭͪ
ͪͼͽΒͪͶͳ ͼͷ ͯͪ ;ͼͽͪͬͳͷ ͺͼͽΒͪΔͰ
ͼͺͻͰͷͼͽͳͪͼͪͻͪͯΔ;ͳͼͶͳͯͪͻͼͽͽ͵ͷͬͪͼͺͳͽͫͻͪͲͬͭͺͻͰͼͪ
͵ͪͳͬͪΔͰͭͪ
ͪͶͳ
ͳͼͺͻͰͷͼͽͯͪͼͰͺͻ;ͱͰͺͷΕͳͺͯͻ͵ͪͳͺ͵ͪͱͰͰͷͺͪͽͳΒͪ
́ͼͽͻͪͱͳͬͪΔͰΒͰͼͺͻͬͰͯͰͷͰͽͯͷͪ͵ͰͽͰ
ͪ͵ͪͳͼͽͻ;ͷͰͽΒͰ͵ͻͳΕͰ;ͺͳͽͳ͵͌Ͳ
ͻͪ͵ ΒͰ ͫ;ͬͪͽͪͳͼͺͳͽͪͳ͵ͪ ;Ͱͳ͵ͪ ͼͰͯͷͭͳ ͼͷͭͻͪͲͻͰͯͪͼͬͳ͵Ͷͪͳͺͻͬͭͳ
ͯͻ;ͭͭͻͪͲͻͰͯͪͼͻͰͯΔͳ͵ͶͪͪͽͰͻͳͽͻͳΒͪͷͪͺͽͳͪ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
̀ͬͰͪ
̀;ͫͳ
͈ͽ͵ͳ̈́ͰͺͼͪͬͳΕ
;Ͳͻͪͼͽͪͯͭͯͳͪ͌Ͳͻͪ͵ΒͰ ͺͯͰΓͰ;ͺͼͰͫͰͺͯͭͻ;ͺͰ
ͺͪΒͰͽͪ͵
;Ͳͻ͵ͷͫ;ͬͪΕͰ
– ;ͺͽͳͳ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪΒͰͯͪͼͬͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͼͰͯͷͭͳͼͷͭ
ͻͪͲͻͰͯͪ
ͳΒͰͯͪͼͻͰͯΔͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͺͻͬͭͳͯͻ;ͭͭͻͪͲͻͰͯͪ
– ;ͺͽͳͳ̀;ͫͳ͈ͽ͵ΒͰͯͪͼͬͪ ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͼͰͯͷͭͳͼͷͭͻͪͲͻͰͯͪ
ͳΒͰͯͪͼͻͰͯΔͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͺͻͬͭͳͯͻ;ͭͭͻͪͲͻͰͯͪ
– ;ͺͽͳͳ̈́ͰͺͼͪͬͳΕΒͰͯͪͼͬͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͼͰͯͷͭͳͼͷͭͻͪͲͻͰͯͪ
ͳ
ΒͰͯͪͼͻͰͯΔͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͺͻͬͭͳͯͻ;ͭͭͻͪͲͻͰͯͪ
– ;ͺͽͳͳ̀ͬͰͪΒͰͯͪͼͬͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͼͰͯͷͭͳͼͷͭͻͪͲͻͰͯͪ
ͳΒͰͯ
ͪͼͻͰͯΔͪ͵Ͷͪ ͽͻͳͯͰͼͰͽ;Ͱͳ͵ͪͺͻͬͭͳͯͻ;ͭͭͻͪͲͻͰͯͪ
̸ͪͶͳͲͪͯͫͳΒͰͳͻͰͲ;Ͷͽͪͽͪ–ͷͳΓͰΔͪͽͳͺͳͻͪͲͬͳΒͰͰͯͰͰ
̸ͪͶͳͲͪ ͵Βͪ ͼͶͰͯͳ ͺͻͰͯͼͽͪͬΓͪ ͯͰ ͫͳͷͳΒͰͭ ͳͼͽͻͪͱͳͬͪΔͪ ͼͽͪͬͬͪ ͽͳͺͳ ͻͪͲͬͳΒͰͰ
ͯͰͰͺͻͰͷͪͯͰͳͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;ͅͰΌ;ͽͳͷ
ͲͪͺͽͻͰͫͰͬͭͻͪͯͪͺͻͰͲͰͽͬͪΕͰͷͯͭͬ
ͻͰͳͼͺͳͽͪͳ͵ͪ;ͼ͵Ͷͪͯ;ͼͪͺͻͰͯͺͼͽͪͬΓͰͳͷͳΓͰͬͳͷͪͳͲͪͯͪͳͷͪͳͼͽͻͪͱͳͬͪΔͪ
͵ΒͳͼͰͽͳ;
ͺͼͽΒͪΔͪͼͳΒͪͶͰͯͳͼͽͪͰ
ͼͺͻͰͷͼͽͳͪͼͪͻͪͯΔ;ͳͼͶͳͯͪͻͼͽ͋ͪ͵ͼ;;ͽͪͫͰͶͳͺͻͳ
͵ͪͲͪͳͯͭͬͻͳͳͼͺͳͽͪͳ͵ͪͪͺͳͽͪΔͰt̽ͪͶͳͼͰͽͳͳͶͳͰ͵ͯͽͬΒͳͯͻ;ͭͬͪͳͶͳͯͻ;ͭͪͻͳͪ
ͯͻ;ͱͳͼͪͯͰͽͰͽͷ͵ΒͰͳͷͪͼͷͰͽΔͰ;ͻͪͲͬΒ; i͈ͻͳͷͰͽΒͰͯͪͬͳͰͯͺͶͬͳͰͳͼͺͳͽͪͳ͵ͪ
ͯͭͬͪͻͪͺͽͬͻͯͪͬͺͳͽͪΔͰ
ͯ͵ΒͰͰͭͪͽͳͬͳͯͭͬͻͪ
̀ͪͪΒͪΒͰͳͺͻ
ͰͪͽͰͼͳͭ;ͻͳ
͵ΒͳͳͲͼͳ ͽͪͫͰͶͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͪͫͰͶͪ̽ͳͼͽͻͳͫ;ͳΒͪͿͻͰ͵ͬͰͳΒͪͯͭͬͻͪͳͼͺͳͽͪͳ͵ͪͪͺͳͽͪΔͰ̽ͪͶͳͼͰͽͳͳͶͳͰ͵
ͯͽͬΒͳͯͻ;ͭͬͪͳͶͳͯͻ;ͭͪͻͳͪͯͻ;ͱͳͼͪͯͰͽͰͽͷ͵ΒͰͳͷͪͼͷͰͽΔͰ;ͻͪͲͬΒ;
̽ͪͶͳͼͰͽͳͳͶͳͰ͵ͯͽͬΒͳͯͻ;ͭͬͪ
͆ͳͼͪͷ
ͳͶͳͯͻ;ͭͪͻͳͪͯͻ;ͱͳͼͪͯͰͽͰͽͷ͵ΒͰͳͷͪ ̽ͪ ͆Ͱ
ͼͳͭ;ͻͪͪ
ͼͷͰͽΔͰ;ͻͪͲͬΒ;
18,4% 31%
͊ͯͻ;ͭͰͼͽͻͪͰ
ͼͺͻͰͷͼͽͪͼͪͻͪͯΔ;͵ΒͪͼͰͯͻͪͱͪͬͪ͵ͻͲͺͳͽͪΔͰt̽ͪͶͳͫͳͯͰͽͰͽ;ͼͪ
ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; ͺͷͭͪͶͪ ͯͪ Ͷͪ͵Ͱ ͼͪͬͶͪͯͪ ͪͼͽͪͬ ͭͻͪͯͳͬ ͳ ;Ͱͼͽͬ;ΒͰ ; ͵Ͷͼ͵ͳͷ
ͪ͵ͽͳͬͼͽͳͷͪ i
ͺͼͷͪͽͻͪͺͻͰͷͪͺͶ;ͳͼͺͳͽͪͳ͵ͪ
ͯͪΒͰͼͶͰͯͰΕͰͻͰͲ;ͶͽͪͽͰ
ͯͰͬΒͳͪͳ
ͯͰͪ͵ͪ ͯͭͬͪͻͪ ͺͽͬͻͯ ͪ ͺͼͽͪͬΓͰ ͺͳͽͪΔͰ ͆Ͱͭͪͽͳͬͳ ͯͭͬͻͪ ͵ͯ ͯͰͬΒͳͪ
Ͱͷͪ
ͯ͵ΒͰ͵ͯͯͰͪ͵ͪͭͽͬͲͪͰͷͪͻΓͳͬͳ
͋ͪ͵ΌͰ
;ͯͼ;ͪͺͻͰͽͯͺͼͽͪͬΓͰ
ͺͳͽͪΔͰ
ͺͻͳͷͰΕ;ΒͰͷͳͳͲͪ͵ͺͻͰͪͽͰͼͳͭ;ͻͳ
ͳͳͲͼͳ
͵ͯͯͰͬΒͳͪͳ
͵ͯͯͰͪ͵ͪ ͽͪͫͰͶͪ
͋ͪͫͰͶͪ̽ͳͼͽͻͳͫ;ͳΒͪͿͻͰ͵ͬͰͳΒͪͯͭͬͻͪͳͼͺͳͽͪͳ͵ͪͪͺͳͽͪΔͰ̽ͪͶͳͫͳͯͰͽͰͽ;ͼͪ
ͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;ͺͷͭͪͶͪͯͪͶͪ͵ͰͼͪͬͶͪͯͪͪͼͽͪͬͭͻͪͯͳͬͳ;Ͱͼͽͬ;ΒͰ;͵Ͷͼ͵ͳͷ
ͪ͵ͽͳͬͼͽͳͷͪ ͈ͻͰͷͪͺͶ;ͳͼͺͳͽͪͳ͵ͪ
̽ͪͶͳͫͳͯͰͽͰͽ;ͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;
ͺͷͭͪͶͪͯͪͶͪ͵ͰͼͪͬͶͪͯͪͪͼͽͪͬ ͆ͳͼͪͷ
̽ͪ ͆Ͱ
ͭͻͪͯͳͬͳ;Ͱͼͽͬ;ΒͰ;͵Ͷͼ͵ͳͷ ͼͳͭ;ͻͪͪ
ͪ͵ͽͳͬͼͽͳͷͪ ͈ͻͰͷͪͺͶ;ͳͼͺͳͽͪͳ͵ͪ
̽ͰͬΒͳͰ 94,8% 0
̸̸̸̺͉͇̺̺́͆́̈́͊̾́ͣ͊͡ͅͶͳͯͪͻͼͽ;ͭͶͫͪͶͳͲͳͻͪΒ;ΕͰͷͯͻ;ͽͬ;– ͺͻͳͬͪΕͰͼͽͯͰͰ...
͋ͪͫͰͶͪ̽ͳͼͽͻͳͫ;ͳΒͪͿͻͰ͵ͬͰͳΒͪͯͭͬͻͪͳͼͺͳͽͪͳ͵ͪͪͺͳͽͪΔͰ̸͵ͼͳͺͻͳͷͰͽͳͯͪ
ͼͰͺͻͰͷͪͯͰͽͰͽ;ͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;Ͱ͵ͪͼͫͪͰͺͻͳͷͰͻͰͺͪͪ
ͽͪͼͳͺͻͰͯ;ͲͰ;
ͽΒͼͳͽ;ͪͳΒͳ ͈ͻͰͷͪͺͶ;ͳͼͺͳͽͪͳ͵ͪ
̸͵ͼͳͺͻͳͷͰͽͳͯͪͼͰ
͇ͫͪͬͰͼͽͳ
ͺͻͰͷͪͯͰͽͰͽ;ͼͪͼͷͰͽΔͪͷͪ
ͼͪͷͪͼͽͪͬ ͆ͳͽͪ
;ͻͪͲͬΒ;Ͱ͵ͪͼͫͪͰͺ ͇ͫͪͬͰͼͽͳ ͆Ͱͽ
ͳ͵ͪ
ͺͰͯͪͭ ͳͼͪͷͺͻͰͯ;
ͻͳͷͰͻͰͺͪͪ
ͽͪͼͳ ͼͪͷͻͯͳͽͰΓͰ ͯͻ;ͭ
ͭͪ
ͯͳͻͰ͵ͽͻͪ ͲͰͶͪ
ͺͻͰͯ;ͲͰ;ͽΒͼͳͽ;ͪͳΒͳ
͵ͶͰ
͈ͻͰͷͪͺͶ;ͳͼͺͳͽͪͳ͵ͪ
́ͺͪ͵
ͻͪͫͻ;Β;ΕͰͬͰͼͽͳͯͼͰ͵ͬͪͶͳͽͪͽͳͬͳͯͭͬͻͳͳͼͺͳͽͪͳ͵ͪͽͷͰͽͪͫͳͺͻͰͯ;-
ͲͰͶͳ ; ͼͳͽ;ͪͳΒͳ ͵ͪͯͪ ͺͻͳͷͰͽͰ ͯͪ ͼͰ ͺͻͰͷͪ ͯͰͽͰͽ; ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; Ͱ͵ ͰͺͻͳͷͰͻͰ
ͺͪͪ ͳͲͰͽͳ;͵ͬͪͶͳͿͳ͵ͪͳΒͳtͰͽͯͻ;ͭi
ͳͭͶͪͼͰ̺Ͱͻͬͪͽͫͳͽ;ͼͫ;ͼͪͼͷͰͽΔͪͷͪ
ͺͳͽͪ ͵ ͼͰ ͺͻͰͷͪ ΔͰͷ; ͰͺͻͳͷͰͻͰ ͺͪͪ ͳ ͺͻͳΒͪͬͳ ͻͪͲͻͰͯͷͼͽͪͻͰͳͳ ̀ͪͽͳͽͳ
ͫͳͭͪͳͯͫͻͪͳ͇ͫͪͬͰͼͽͳͫͳͪͼͽͪͬͳ͵ͰͳΔͰͭͬͰͻͯͳͽͰΓͰ͇ͫΒͪͼͳͶͪͫͳͯͪͽͰͼͷͰ
ͯͪͻͪͯͳ
ΒͰͻͽͳΒͰͶͰͺ ̀ͪͽͳͽͳͫͳͭͪͳͯͫͻͪͳͯͪͺͪͯͪͪͲͪͽͽͰͫͳͷͭͪͯͪ
ͼͰͯͫͻͪͳ ͇ͫͪͬͰͼͽͳͶͪͼͪͷͯͻ;ͭͬͰͯͪͼͰͺͻͰͷͪΔͰͷ;ͰͺͪͪΒ;ͽͪ͵
ͪͶͳͷͰͳͼ;ͺͼͶ;ͪͶͳ
͇ͯͫͻͪͳͶͪͫͳ͈ͭͪͻͳΒͪͬͳͫͳ͵ͯ ͻͪͲͻͰͯͭͼͽͪͻͰͳͰͳͯͳͻͰ͵ͽͻͪͺͪͼͬͰ ͵;Εͳͳͼͺͻͳͪ
ͻͯͳͽͰΓͳͷͪ͊͵ͻͰ;ͫͳͺͪͱΔ;ͽͷͶͳ͵;ͽͼͰͰͺͻͳͷͰͻͰͺ͈ͪͪͻͳͪͫͳͳͯͫͻͪ
ͳΒͰ͈͵;ͪͫͳͯͪͼͺͻͰͳͷͽͪͼͳΓͰ͈͵;ͪͫͳͯͪΒͰͲͪͽͳͽͳͷ͇ͫͪͬͰͼͽͳͫͳͰ͵;
ͼͽͪͻͳΒ;ͼͫ;͈ͲͬͪͫͳͺͶͳͳΒ;͉Ͱ͵ͶͪͫͳͳͷͯͪͭͶͰͯͪΒ;ͼͬΒͪͺͼͶͪͳͯͪͺͻͰͼͽͪ;
ͪͯͰͽͰ
ͫͳ ͯͬͰͶͪ ͵ͯ ͻͯͳͽͰΓͪ ͳ ͳͼͺͻͳͪͶͪ ͼͳͽ;ͪͳΒ; ͈ͻͳͪ ͫͳ ͼͫͳ ͵Βͪ ΒͰ ;ͬͻͰͯͳͶͪ ͯͻ;ͭ; ͳ
ͻͰ͵ͪͫͳͯͪͳΒͰͶͰͺͽͽΒͰͽͪͼͫͪ;ͻͪͯͳͶͪͳͻͰ͵ͪͫͳͼͫͳ͵ΒͪΒͰ;ͬͻͰΌͰͪͯͪͰͫͻͪ
ΕͪͺͪͱΔ;
͈ͲͪͽΒͰͯͪͳ͵Ͷ;ͲͳͬͫͻͪͲͬͪΔͰͺͻͰͯͼͽͪͬΓͪͬͰͷͪͼͶͱͰͺͻͰͼ
͵ΒͳͺͯͻͪͲ;ͷͰͬͪ
ͪͭͪͱͬͪΔͰͼͬͳͳͳͶͪͪͬͪͼͺͳͽͫͻͪͲͬͭͺͻͰͼͪ
ͯ;Ͱͳ͵ͪ
ͪͼͽͪͬͳ͵ͪ
ͺͪͯͯͳͻͰ͵
ͽͻͪ͵ͶͰ͇ͯͭͬͻͳͪͺͳͽͪΔͰ t̽ͪͶͳͼͷͪͽͻͪͯͪͫͳͺͻͳͼ;ͼͽͬͯͰͽͰͽͪͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;
;ͽͬͷ ͯͰΓͰΔ;ͲͪͽͰͬͪͶ ͬͰΕ; ͺͪͱΔ;ͪͼͽͪͬͳ͵ͪ i
ͳͺͻͳ͵ͪͲͪͳ ͺͻͰͷͪ͵Ͷͳͳͼͺͳͽͪͳ͵ͪ
ͬͰͷͪͯͫͻͯͼͶͳ͵ͪͬͪΒ;ͪͺͻͰͯͳͲͰͽͰͼͽͪͬͬͰ͌ͼͬͳͷ͵Ͷͪͷͪ͵ΒͰͼ;ͫ;ͬͪΕͰͰ;Ͳͻ͵ͷ
ͳͼͽͪͱͳͬͪΔͪ ͬͳͰ ͯ ͽͻͰΕͳͰ ͳͼͺͳͽͪͳ͵ͪ ͼͷͪͽͻͪ ͯͪ ͺͻͳͼ;ͼͽͬ ͯͰͽͰͽͪ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ;
ͲͪͽͰͬͪͬͰΕ;ͺͪͱΔ;ͳͪͭͪͱͬͪΔͰͪͼͽͪͬͳ͵͈ͪͽͬͻͯͳͯͭͬͻͳ͵ͻͰΕ;ͼͰͯ
;ͼͻͰͯΔΒ
͵Ͷͳ ;̈́ͰͺͼͪͬͳΕ;
;ͼͬΒ͵Ͷͳ;̀;ͫͳͷ͈ͽ͵;
ͯ
;ͼͻͰͯΔΒ͵Ͷͳ;
̀ͬͰͪ;͊ͯͻ;ͭͰͼͽͻͪͰ
ͷͪ͵ͼͳͷͪͶͪͺͻͰͪͽͰͭͪͽͳͬͳͯͭͬͻͪͳ;ΒͰͯΒ͵ͶͳͰͺͻͰ
ͶͪͲͳͽͻͰΕͳ;ͳͼͺͳͽͪͳ͵ͪ
ͳͷͪ͵ͼͳͷͪͶͪΒͰ;ͼͻͰͯΔΒ͵Ͷͳ;̀ͬͰͪ;
ͳͳͲͼͳ
ͪͪΒͳ
ͱͳ;ͼͻͰͯΔΒ͵Ͷͳ;̈́ͰͺͼͪͬͳΕ;
ͭͯͰͳͲͼͳ
ͽͪͫͰͶͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͪͫͰͶͪ̽ͳͼͽͻͳͫ;ͳΒͪͿͻͰ͵ͬͰͳΒͪͯͭͬͻͪͳͼͺͳͽͪͳ͵ͪͪͺͳͽͪΔͰ̽ͪͶͳͼͷͪͽͻͪͯͪͫͳ
ͺͻͳͼ;ͼͽͬͯͰͽͰͽͪͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;;ͽͬͷͯͰΓͰΔ;ͲͪͽͰͬͪͶͬͰΕ;ͺͪͱΔ;ͪͼͽͪͬͳ͵ͪ
͈ͻͰͷͪ͵Ͷͳͳͼͺͳͽͪͳ͵ͪ
̽ͪͶͳͼͷͪͽͻͪͯͪͫͳͺͻͳͼ;ͼͽͬͯͰͽͰͽͪͼͪͼͷͰͽΔͪͷͪ;
ͻͪͲͬΒ;;ͽͬͷͯͰΓͰΔ;ͲͪͽͰͬͪͶͬͰΕ;ͺͪͱΔ;ͪͼͽͪͬ ̽ͪ ͆Ͱ
ͳ͵ͪ ͈ͻͰͷͪ͵Ͷͳͳͼͺͳͽͪͳ͵ͪ
̸̸͇͌̾͊͋̀̓͌͐̓͡ͅ
́ͼͽͻͪͱͳͬͪΔͰͷͬͻΔͪ͵ͰͺͻͳͬͪΕͰͼͽͳͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;;ͼͬͳͷͳͼͻͰͯ
Δͳͷ͵ͶͪͷͪͪͼͰͬͰͻ;̓ͼͬͪͳͅͰͽͳΒͰ;͵ͪͲͪͶͳͼͷͪͼͽͪͬͬͰͳͷͳΓͰΔͪͽͳͺͳͻͪͲͬͳ
ΒͰͰ ͯͰͰ ͺͻͳͬͪΕͰͼͽͳ ͳ ;͵Γ;Ͱͼͽͳ ͯͰͰ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; ; ͬͪͼͺͳͽͫͻͪ-Ͳͬͳ
ͼͳͼͽͰͷ
̽Ͱͪ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; ͼ; ͳͽͰͭͻͳͼͪͪ ; ͬͪͼͺͳͽͫͻͪͲͬͳ ͼͳͼͽͰͷ ͵Βͳ ͅͳͳͼͽͪ-
ͻͼͽͬ ͺͻͼͬͰͽͰͳͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ ͼͺͻͬͯͳ ͪͽͰͻͳͽͻͳΒͳͼͰͬͰͻͪ̓ͼͬͪͳͅͰͽͳΒͰ
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
̀ͬͰͪ
̀;ͫͳ͈ͽ͵
̈́ͰͺͼͪͬͳΕ
͈ͻͰͯͽͭͪ
ͽͳͺͳͻͪͲͬͳΒͰͪͯͰͪ
ͼͬͳͳͼͻͰͯΔͳ͵ͶͪͪͼͰͬͰͻ;̓ͼͬͪͳͅͰͽͳΒͰͳͷͪΒ;ͺͲͳͽͳͬͪͯͼͺͻͰͷͪͯͰͳ ͼͪ
ͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;
ͻͪͲ;ͷͰΒ;ͳͼͬͪͽͪΒ;ΔͳͬͰͺͽͻͰͫͰ
ͳͷͰΌ;ΔͳͷͪͺͼͽΒͳͬͳͼ͵ͳͬͬͻ
Δͪ͵Ͱͺͯͻ͵Ͱ
ͅͰΌ;ͽͳͷ
ͳͼͽͻͪͱͳͬͪΔͰ;͵ͪͲ;ΒͰͪͳΔͰͳ;ͯͪΒͰͺͽͻͰͫͺͼͬͰͽͳͽͳͬͳͰͺͪͱΔͰͰͯ;͵ͪ
ͳΒͳ ;Ͱͳ͵ͪ ͼͬͳ ͵Ͷͪ ͪ ͼͰͬͰͻ; ̓ͼͬͪ ͺͽͻͰͫͪͷͪ
ͺͻͫͶͰͷͳͷͪ
ͪͯͪΔͳͷͪ ͳ Ͱ-
͵ͳͬͪΔͳͷͪ ͯͰͰ ͼͪ ͼͷͰͽΔͪͷͪ ; ͻͪͲͬΒ; ̹;ͯ;Εͪ Ͱͯ;͵ͪͳΒͪ ͫͳ ͺͯͻͪͲ;ͷͰͬͪͶͪ ͫΓ; ͳͿͻͷͳ-
ͼͪͼͽ
ͼͺͻͰͪͬͪΔͰ ͯͳͼ͵ͻͳͷͳͪͳΒͰ
ͪͼͳΓͪ
ͺͻ;ͱͪΔͰ ͺͷΕͳ
ͰͷͺͪͽͳΒ; ͳ ͻͪͲ;ͷͰͬͪΔͰ
ͼ
ͳΓͰͷͺͽͺ;Ͱͳ͵Ͷ;ͲͳΒͰͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;;ͻͰͯͬͪͫͻͪͲͬͳͼͳͼͽͰͷ
̸̸͉͉̈́́͋̾͋͌
̸̸̸̺͉͇̺̺́͆́̈́͊̾́ͣ͊͡ͅͶͳͯͪͻͼͽ;ͭͶͫͪͶͳͲͳͻͪΒ;ΕͰͷͯͻ;ͽͬ;– ͺͻͳͬͪΕͰͼͽͯͰͰ...
̺;͵ͽͳΕ
̺ͳͯͻ ;ͻ
̻ͶͫͪͶͳͲͪͳΒͪͳ͵;Ͷͽ;ͻ̹ͪͰͭͻͪͯ́ͼͽͳͽ;ͽͯͻ;ͽͬͰͳͪ;͵ͪ–
͏ͰͽͪͻͲͪͰ͵ͷͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪ
̺;ͶͰͽͳΕ
̺ ͺͻͳͻ
̻ͶͫͪͶͳͲͪͳΒͪ
ͷͳͽͳͶͳͼͽͬͪͻͼͽ̹Ͱͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵Ͱͳͪͼ
ͽͪͬͪͼͻͰͯͼͽͬͪ
̺;ͶͰͽͳΕ
̺
ͣͳͻͳΕ
͠
͑;ͬͪ͵ͬͳΕ
͌
̻ͶͫͪͶͳͲͪͳΒͪͳͯͰͼ;ͬͰͻͰͳͲͪͳΒͪ
Ͳͫͻͳ͵ͻͪͯͬͪ
̹Ͱͭͻͪͯ ͊ͻͺͼ͵ ͼͳͶ͵ ͯͻ;ͽͬ
́ͼͽͳͽ;ͽ Ͳͪ ;ͺͻͰͯ ͺͻͪͬ ̓ͼͬͼ͵ͪ ͅͳͽͻͬͳͪ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳ
̻ͳͯͰͼ
̾
͊ͳͶͭͳΒ̹ͪͰͭͻͪͯ̾͵ͷͼ͵ͳͿͪ͵;ͶͽͰͽ– ͏ͰͽͪͻͲͪͳͲͯͪͬͪ͵;ͯͰͶͪͽͼͽ
̻ͶͫͪͶͳͲͪͳΒͪͳͼ;ͬͰͻͰͼͽ
ͼͪͼͬͻͽͷ̹ͪͼ;ͳ͎ͰͻͰͭͬͳ;
Ͳͫͻͳ͵ͻͪͯͬͪ ͼͽͻ–
̹ͪΔͪ
̈́;͵ͪ– ̾ͬͻͺͼ͵ͳ ̽ͰͿͰͯͶͭͳΒͪͰͽͪͻ
Despouy, L. (2001). ͡;ͯͼ͵ͪͺͻͪͬͪͳͶͳͪͼͪͺͼͰͫͳͷͺͽͻͰͫͪͷͪ ̹Ͱͭͻͪͯ͠;ͭͼͶͬͰͼ͵ͳ͵ͷͳͽͰͽ
ͺͻͪͬͳ͵ͪͲͪΓ;ͯͼ͵ͪͺͻͪͬͪ
̾ͬͻͺͼ͵ͪ͵ͬͰͳΒͪͲͪͲͪͽͳͽ;Γ;ͯͼ͵ͳͺͻͪͬͪͳͼͬͳͼͶͫͯͪ
͈ͻͽ͵ͶͫͻΒ
̾ͬͻͺͼ͵ͪͯͰ͵ͶͪͻͪͳΒͪͲͯͻͪͬΓ;ͯͰͰͳͷͶͪͯͳͼͪͳͽͰͶͰ͵ͽ;ͪͶͳͷͳͬͪͶͳͯͳͽͰͽͳͷͪͳΔͳͬͳ
ͺͻͯͳͪ
̹;͵;ͻͰͽ͉ͰͭͳͪͶͪ͵ͪͰͶͪͻͳΒͪͲͪ̾ͬͻͺ;͊ͬͰͽͼ͵ͰͲͯͻͪͬͼͽͬͰͰͻͭͪͳͲͪͳΒͰ
̀ͪ͵ ͼͳΒͪͶΒ Ͳͪͽͳͽͳ
ͅͳͳͼͽͪͻͼͽͬ Ͳͪ ͻͪͯ
ͲͪͺΓͪͬͪΔͰ
ͼͳΒͪͶͪͳ ͫͻͪ͵ͪ ͺͳͽͪΔͪ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̀ͪ͵ͼͬͪͷͪͼͳͼͽͰͷͪͫͻͪͲͬͪΔͪͳͬͪͼͺͳͽͪΔͪ
ͅͳͳͼͽͪͻͼͽͬͲͪͺͻͼͬͰͽ;ͳͪ;͵;͉Ͱͺ;ͫͶͳ͵Ͱ
͊ͻͫͳΒͰ
̀ͪ͵ͼͺͻͰͪͬͪΔ;ͯͳͼ͵ͻͳͷͳͪͳΒͰͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̀ͪ͵ ͻͪͽͳͿͳ͵ͪͳΒͳ ̓ͬͰͳΒͰ ͺͻͪͬͳͷͪ ͯͰͽͰͽͪ
t͊Ͷ;ͱͫͰͳ Ͷͳͼͽ ͍͉͊͠ – ͅͰΌ;ͪͻͯͳ
;ͭͬͻͳi
ͫͻΒͳt͊Ͷ;ͱͫͰͳͶͳͼͽ͉͊͠– ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻͳ
̀ͪ͵ͺͽͬͻΌͳͬͪΔ;̓ͬͰͳΒͰͺͻͪͬͳͷͪͼͫͪͼͪͳͬͪͶͳͯͳͽͰͽͷ
t͊Ͷ;ͱͫͰͳͭͶͪͼͳ͵͉͊–
ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒ
̓ͪͻͳΕ
͋
ͅͳͳΕ
̺
̓ͻͯͪ
ͅ
͊ͽͪͬͬͳͺͻͿͰͼͻͪͻͪͲͻͰͯͰͪͼͽͪͬͰͳ͵Ͷ;Ͳͳͬͷͫͻͪ
ͲͬͪΔ;ͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;
;͈ͻͳͷͰΔͰͪͺͼͳͶͭͳΒͪ
–
̓ͻͯͳΕ
ͅͳͯͻ
́͵Ͷ;ͲͳΒͪͳͲͷͰΌ;ͱͰΓͰͳͷͭ;Εͼͽͳ ͆ͬͳ͈͊ͪͯ͵ͻͪΒͳͼ͵ͳͷͫ;ͯͼͷͪ
̸;ͽͷͰ ͈͵ͻͪΒͳͰ ̺ΒͬͯͳͰ ̽ͼͽ;ͺ ͪ www.ombudsmanapv.org >ͺͻͳͼͽ;ͺΓͰ .
.2016@
ͪͅͽͳΒͰͬͳΕ
̽ͳͯͻ
̽ͰͳΒͰͷͰͼͽ;ͺͻͯͳͳ, ͺͻͳͻ;ͳ͵Ͳͪͻͪͯ;ͲͪΒͰͯͳͳͼͪͺͻͯͳͪͷͪ
ͯͰͰͼͪͼͷͰͽΔͪͷͪ;ͻͪͲͬΒ;̹Ͱͭͻ̻ͪͯͻͪͯͼ͵ͳͲͪͬͯͲͪΒͪͬͲͯͻͪͬΓͰ
͇ͼͶͳͳͫͪͻͳΒͰͻͰͲͪͳ͵Ͷ;ͲͳͬͫͻͪͲͬͪΔͰ;͊ͻͫͳΒͳ
̹Ͱͭͻͪͯ͏ͰͽͪͻͲͪͰͬͪͶ;ͪͳΒ;
ͽͰͼ
ͽͳͻͪΔͪͳͳͼͽͻͪͱͳͬͪΔͪ
͈ͻͯͳͳͲͪ͵͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ.
͈ͽ͵Δͪ͵
͆ͳ͑ͳͷͶͰͪ
͈
͈Ͱͯͪͭ͵ͪͰͳ͵ͶͺͰͯͳΒ̹ͪͰͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵Ͱͳ
ͪͼͽͪͬͪͼͻͰͯͼͽͬͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͪͬͳͶͳ͵ͯͯͪͽΒͫͻͪͲͬΒ
ͲͯͻͪͬͼͽͬͰΒͳͼͳΒͪͶΒͺͯͻͳͯͰͽͰͽ;ͳ;Ͱͳ͵;ͅͳͳͼ
ͽͪͻͼͽͬͲͪͺͻͼͬͰͽ;ͳͪ;͵;͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
͈ͻͪͬͳͶͳ͵ͫͶͳͱͳͷͼͽͪͯͪͻͯͳͷͪͳ;ͼͶͬͳͷͪͲͪͺͻ;ͱͪΔͰͼͳΒͪͶͳ;ͼͶ;ͭͪͅͳͳͼͽͪͻͼͽͬͲͪ
ͻͪͯ
ͲͪͺΓͪͬͪΔͰ
ͼͳΒͪͶͪͳͫͻͪ͵ͪͺͳͽͪΔ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
͉ͪͯͬͪͬͳΕ
̽
͌ ͼ;ͼͻͰͽͳ͵Ͷ;ͲͳΒͳ – ͯͳͶͰͷͰ; ͽͰͻͳΒͳͳ ͺͻͪ͵ͼͳ ̹Ͱͭͻͪͯ ͍ͪ͵;ͶͽͰͽ Ͳͪ
ͼͺͰͳΒͪͶ;Ͱͯ;͵ͪͳΒ;ͳͻͰͪͫͳͶͳͽͪͳΒ;
Ritzer, G. (2003). ͈ͻͷͳΓͪΔͰ ͭͶͫͪͶͳͲͪͳΒͰ ͭͶ͵ͪͶͳͲͪͳΒͪͭͻͫͪͶͳͲͪͳΒͪ ͳ Ͱͽͳͽͪ
;
4PDJPMPHJDBM 5IFPSZ 4FQUFNCFS, American Sociological Association. 1307 New York Avenue
/8
8BTIJOHUPO
%$-̽ͼͽ;ͺͪIUUQTXXXGGTUVOJTUIS@EPXOMPBESFQPTJUPSZ3Jt-
zer_Promisljanje_globalizacije.pdf >ͺͻͳͼͽ;ͺΓͰ@
͊ͬͪ͵
ͅ
͊ͺͰͳΒͪͶͪͺͰͯͪͭͳ͵̹ͪͰͭͻͪͯ– ͋ͳͽͭͻͪͯ͊̽͏̻
͊ͽΒͳΕ
͋ͳͯͻ ͺͻ
̺ͯͳͲͪ;ͪͺͻͰΌͳͬͪΔͰͳ͵Ͷ;ͲͳͬͰͫͻͪͲͬͰͺͻͪ͵ͼͰ̹Ͱͭͻ͍ͪͯͯͲͪ
ͽͬͻͰͯͻ;ͽͬ
͊;ͲͳΕ
͆
͌ͬͯ;ͳ͵Ͷ;ͲͳΒ;̹ͪΔͪ̈́;͵ͪ
4DIBMJDL
80
)JTUPSZPGEJTBCJMJUZ"ODJFOU8FTU Enciklopedy of disability, SAGE Publications.
̽ͼͽ;ͺͪhttp.www.sage-FSFGFSFODFDPNEJTBCJMJUZBSUJDMF@OIUNM
UNESCO Salamanka Conference 1994.
8PSME)FBMUI0SHBOJ[BUJPO
*$*%)– International Clasification of Impairments, Geneva.
*7"/"3.*-04"7-+&7*ſ
40-*%"3*5:*/5)&(-0#"-*;*/(40$*&5:¢
5)&"$$&15"/$&0'$)*-%3&/8*5)%*4"#*-*5*&4*/5)&&%6$"5*0/"-
4:45&.*/,04070"/%.&50)*+"
SUMMARY
This paper presents an empirical study of attitudes of typically developed children towards children with
disabilities who are in the process of inclusion in educational system that the Republic of Serbia implements
in primary and secondary schools in the municipalities of Kosovska MitroWJDB
;WFǁBO
;VCJO1PUPLBOE
-FQPTBWJǀ8JUIUIFBOBMZTJTPGBUUJUVEFTXFXBOUFEUPGJOEPVUXIFUIFSBOEUPXIBUFYUFOUUIFSFJTUIFEJs-
tance of typically developed children towards children with disabilities, the existence of willingness to coop-
erate and solidarity during the educational process, as well as outside of it, but also willingness to provide
assistance, support and demonstrate empathy. The research was conducted using the survey, and a question-
naire was used as an instrument. The sample included 240 respondents of the seventh and eighth grades of
primary school and of the first and second grades of secondary schools in the municipalities of Kosovska
.JUSPWJDB
;WFǁBO
;VCJO1PUPLBOE-FQPTBWJǀ
,&:803%4 inclusion, children with disabilities, typically developed children, general educational sys-
tem, Kosovo and Metohija.
327.2:172
37.017
37.035
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ1
͌ͳͬͰͻͲͳͽͰͽ;͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̽ͰͺͪͻͽͷͪͲͪͼͳͶͭͳΒ;
̸͆͏̸̸͇͇̺͉͇́͆̈́͆́͌͆́̾̀̈́͆
̸̸͊̿̾͋̓: ͑ͽͪΒͰͺͻͰͳͶͳͬͪͱͳΒͰ;ͰͭͬͪΔ;ͼͰΕͪΔͪ
ͯͱͳͬΓͪͬͪΔ;ͼͬͰͽͪ
ͺͪͳ;ͫͻͪͲͬͪΔ;
ͫͶͳ͵ͬͪΔ;Γ;ͯͼ͵ͳͫͳΕͪ– ͯͪͶͳΒͰͽͪͳͪͶͳͶͳͺͽͰΓ;ͯͼ͵ ͍ͻͪ;ͼ͵ͳͷͳͼͶͳͳͅ
ͽͰͼ͵ΒͰͳ̽ͰͅͰͼͽͻͺͻͰͼ;ͯͭͬͻͳͶͳͪͬͺͳͽͪΔͰ͈ͻͬͳΒͰͻͰ͵ͪͯͪΒͰͬͰ͵ͽΒͰͺͻͬͳ
;ͱ
ͪͽͽΒͰͰ͵͍ͻͪ;ͲͼͪͼͬͳͷΒͰͼͶ;ͪΒ̽ͻ;ͭͳͺͪ͵ͬͰͶͳͯͪͬͰ͵ͪͳ͵ͪͯͪͳΒͰͼͻͰ
ͬͰΕ
ͼͪͷ͍ͻͪ;ͲͰ
́ͽͪͶͳΒͪͰ
͉;ͼͰ͇ͬͼ;ͯͬͪͰ͵ͼͽͻͰͷͪͯͭͬͻͪͪͺͻͪͼͽͪͻͳͺͻͫͶͰͷ;ͳͬͰͻͲͪͶͳΒͪ
ͺͻͳͰͷ;ͼͰ;ΒͰͯͷͼͶ;ͪΒ;
ͺͼͰͫ;ͯͻ;ͭͷ
ͺͻͰͿͰͻͳͻͪͺͽͰ
ͲͪͳͷͼͶͰͯͰͺͻͪ͵ͽͳͰ͵ͼͰ͵
ͬͰͰ;ͻͭͪͳͲͬͪΔ;ͱͳͬͽͪ
̸;ͽͻͬͭͻͪͯͪͼͷͪͽͻͪͯͪΒͰͺͻͫͶͰͷͻͰͳͬͪ͵ͼͰ;ͷͰͼͽͿͪͬͻͳͲͬͪΔͪ͵ͻͪΒͼͽͳͽͻͪͭͪͲͪ
ͼͻͰͯͳͷ
ͪͻͷͳΒͷ
ͷͰͻͷ
ͪ͵͵ͪ͵ ͼ; ͽͳͳͶͳͼͽͪͻͭͻ͵ͳ;ͷͬͳ͠ͰͻͫͰͲ ͪͳͪͶͭ
Γ;ͯͼ͵ͫͳΕͰΕͰͼͽͪͽͳͫͰͲͶͳͰ
ͫͰͲ;ͳͬͰͻͲͪͶͭ
ͶͳͳΕͰͼͰͬͰͪͼ͵Ͱͼ;ͽͳͰ
͌ͻͪͯ;ΕͰͫͳͽͳͻͪͲͷͽͻͰͰͰ͵ͰͯͺͼͶͰͯͳͪͺͻͰͯͰΓͰΔͪͲͪΒͰͯ;ͳͶͳͯͻ;ͭ;ͺͲͳͳΒ;
ͺͺ;ͽ
ͿͰͷͰͪͪͳͪͶͰ ͼͪͷ
ͷͻͱΔͰͳͷͰΌ;ͼͫͭͰͻͪͲ;ͷͰͬͪΔͪͳͬͳͶͳͲͪͳΒͪ
͉̓͌͐͆̾̾͐́͡: ͺͻͫͶͰͷ;ͳͬͰͻͲͪͶͳΒͪ
ͪͳͪͶ
;ͳͬͰͻͲͪͶ
ͼͻͰͯͳͪ
ͷͰͻͪ
́ͲͭͻͪͯΔ̺ͪͪͬͳͶͼ͵Ͱ͵;ͶͰͯͬͰͶͪͪͼΒͰ;ͰͺͼͻͰͯ;ͫͶͳͲͳ;ͼͪͬͻͰͭͲͶͳͪ͆ͪͼͻͰΕ;
̹ͭͼͰ;ͷͰͪ
ͻͪͲͬͰΒͪΒͰͲͳ͵ͰͳͺͼͰΒͪͲͫͻ͵;ͷͰΌ;Γ;ͯͳͷͪ͆ͪͳͷͰ
ͻͪͼͺͻͰͼͽΒͰͲͳ͵ͪΒͰͰͼͻͰΕͪ
ͼͪͷͼͪͼͽͪͬͳͽͪͼͷͳͼͶͪͳ͵ͷ;ͳ͵ͪͳΒͰ͊ͪͼͽͪͬͳͽͪͼͪͷͭΒͰͲͳ͵ͪ
ΔͰͭͬͭͫͭͪͽͼͽͬͪ
ͳΒͰͯͳͼͽͬͰͼͽͳ
ͽΒͰͰͫͰͼ͵ͳͫͶͪͭͼͶͬ–;ͺͻ͵ͼͼ͵ͻͳͬͰΒͫͱΒΒͪͷͰͻͳͯͪ͵ͪͲͳΓ;ͯͰ
ͪͶͳ
͵Ͳͪ ͅͱͯͪΒͰͽͫͳͶͼͪͷΒͰͯͶ;͵ͪͬͼͽͬ͊ͬͰͷͭ;ΕͰͭ
̹̿ͪͯͻͳΒͪͻ
̀ͪͷͳͼͶͳͷͼͬͰͽtͼͪͳΔͰiͯͫͰͼ͵ͻͪΒͰͳͳͼͽͬͰͽͰͻͪͬͳͰ
ͳͶͳͯͳͼͽͬͻͼͳͺͶͪͳͪ
ΒͭͻͰ
ͯͼͪͷͰͺ;ͼͽͳΔͰ– ͲͪͻͰͫͳͫͳ;ͼͬͪͽͻͳͼͶ;ͪΒͪͫͰͼ͵ͪͺ;ͼͽ
ͷͽ
ͯͼͪ
ͯͪ ̈́ͰͺΒͰͬͪΒͼͬͰͽ
͵ͪ͵ΒͰͺͳͼͪͳ͵ͪͬͪ̀͠ͷͪΒ
ͲͪͽͽΒͰtͬͯͰͺͽ͵ͯͰͬͰͽi
ͶͰͺΒͰͯ
1
ljubinko.milosavljevic@filfak.ni.ac.rs
549
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͬΒͰͻͪͲͬͻͼͼͽͳͪ͵ͳͯͪ͵ͪͯͪͬͪͷͼͰͺͭͶͰͯͼ;ͼͻͰͽͰͼͪͼ;ͻͳͷͼͽͰͪͷͪͭͻͷͳͺͶͪͳ
ͪ ͌ ͽͪ͵ͬͷ ͺͻͰͽͺͼͽͪͬΓͰͷ ΒͰͯͶͳͷ ͳ ͯͼͪͯͷ ͼͬͰͽ; ͳ Γ;ͯͳ ͫͳ ͺ ͼͬΒ ͺͻͳͶͳͳ
ͷͻͪͶͳͯͪͫ;ͯ;ΒͰͯͶͳͳͳͯͼͪΌ;Β;ΕͰͺͻͳͼ;ͽͳͼͬͰΒͰͯΒͰͯͪͶͳͫͳͼͬͳͫͳͶͳͯͬͳͰͶͰͺͳ
ͳͶͳ
ΒͭͻͰ
ͺͻͰͬͳͰͻ;ͱͳ̹ͳͶΒͰ;ͽͰͯͳͰΒͪͷͪ;ͰΔͪͯͪΒͰͽͬͻͪͼͽͬͻͳͪΒͫΓͳͯ
ͷͭ;ΕͳͼͬͰͽͬͪͫͪͲͪͽͽΒͰ ͼͽͬͻͰ ͼͰͯͼͽͪͳͷͪ
ͺͪΒͰ Γ;ͯͳͷͪͺͻͰͺ;ͽͰͯͪͳ
ͽ͵ͶͪΔͪΒ;͊Ͷͫͯͪ
͵ΒͪͳͷΒͰͽͳͷͰͯͪͽͪ
ͪͷͭͶͪΒͰͫͳͽͳ;ͼ͵ͻͪΕͰͪͻͪͯͳͼͪͬͻͰͼͽͬͪ
ͺͼͰͫͪΒͰ
ͳͪͯͻ;ͭͳͪͳͰͪͯ͵ͪͯͳͬͯͪͻ
͇ͬΒͰͺͪͻͪͯͳͭͷͪͽͳͪ
ͬͰͻ;ΒͰͷ
ͯͫΒͪͼͶͳ͵ͪͭͪͽͼͰΕͰͯͪ;ͳͳͼͪͼͬͰͽͷ
ͯͪͼͰ
ͼͬͰ ͺͻͪͬͪ
;ͳͿͻͷͳͰ
ͪͳͪͶ ͫͰͲͶͳͳ ͳ ;ͳͿͳͳͻͪ
ͯͪ ͪ ͼͬͰͽ; ͱͳͬͳ ͬͰ͵ ͽͰ͵
ͳͲͪͪͳͲ͈ͻ͵ͻ;ͼͽͬͰͺͼͽͰΓͰ
ͫͭͪΓͰ
ͪͻͪͬ
ͺͻͰͼͬͰͭͪͫͻͪͲͬͪΔͰͷͳͯ;ͬͳͷͷͯͪ
ͷͪ
;Ͳ ͰͼͰͫͳ; ͽͰͳ͵; ͺͷΕ ͷͰͯͳΒͪ ͵ͪ tͬͰ͵ͬͳ ͺͻͯ;ͱͰͽͪ͵ͪi
͵Βͳ ͼ; Ͳͪ ͪͅͻͪͶͪ
ͪͅ͵Ͷ;ͪͪͫͳͶͳͺͻͳͻͰΔͰ
ͪͲͪͺͻͪͬͼ;ͬͰ͵ͬͺͻͭͪΔͰ
͵ͪ͵ͺͻͳͷͰΕ;ΒͰ̹ͯͻͳΒͪͻ
͆Ͱͽͪ͵ͯͪͬ
;ͯͳͶͳͼͷͼͰ;ͳͿͻͷͳͼͪͼͽͳ̓ͳͰͲͪ
ͯͪͪͼ͊ͰͬͰͻ͵ͻͰΒͪͪ
ͪ ;ͽͷ
;ΌͰΔ;ͺͻͰͬͳΌͪͷͯͪͳͼͪͷͳͺͼͽͪΒͰͷ;ͳͿͻͷͳͼͪͳ
ͯͯ;ͰͷͪͶͪͻͶͳ͵ͳΒͰ͈ͻͳͼͰͽͳͷͼͰ
͵ͪ͵ͼ;Ͱ͵ͪͯͪͫͳͶͰͶͰͺͰͳͽͺͶͰͪͻͰͳͫΒͰͪͯͰΕͳ͵Βͷͼ;ͼͰ͵ͳͽͳͶͳͪͳͬͰΕͯͪͶͰ͵ͳͺͻͰ
ͳ
͵ΒͰͼͰͯͪͪͼͷͭ;ͬͳͯͰͽͳͼͪͷ;ͷ;ͲͰΒͳͷͪ͐ͬͰ͵ͬͳͯ;ͳͯ;ͪ
ͪͳͪͶͳ
Ͷ͵ͪͶͳͳ
ͺΒͰͯͳͪͳ
ͭͶͰͯͪͶͳͼ;ͼͰͼͺΓͪͪΔΒͳͶͰͭͳͽͳͷͳͼͪͶͳ͆ͪͼͬ;ͽͳͽ͵ͪͳͪͳͫΒͪͷͭͶ
ͼͰͲͪͽͳ͵ΒͰ͵
ͯͪ͵ͶͰͯͶͪͲͳͳͽͽͪͯͻ;ͭͯͬͭͪͷͭͫͳͽͳΒͰ̺ͰͶͳ͵ͳͷ;Ͱͳͳ;
ͼͬΒͳͷͺͼͶͬͳͷͪ
ͳͼ;ͪͶͳ;ͳͷͪͶͳͼͷͰ
ΒͰͻͼ;ͲͪͶͳͲͪͽͱͳͬͰͳ;ͷͰͶͳͼ;ͯͪͼͰͱͳͬ
ͽ;ͻͪͯ;Β;
͈ͽͷΒͰͪͼͽ;ͺͳͶͬͻͰͷͰͷͪͳͳͲͪͳΒͰͱͳͬͽͪͳ ;ͶͽͳͷͪͽͳͬͳͲͪͽͰͬͪͲͪ;ͳͬͰͻͲͪͶͳ
ͲͪͳΒͷͼͬͰͭͪͳͼͬͪͰͭͪ͊ͽͪͯͪͻͯͳͳͲͽͰͳ͵ͭͼͬͰͽͪ
ͽͪ͵ͻͪͲ;ͷΓͳͬͳͳͪ͵Ͱͷͳͬͳ
ͺͰ
ͶͳͯͪͪͰͺͻͳͷͰͻͰͳͪͳ;ͶͪͲͰ;Γ;ͯͼ͵ͳͱͳͬͽͳͯͪͭͪ͵ͷͺͶͳ͵;Β;͆ͪͳͪͶͳͷͯͻͱͪͬͪͷͪ
ͺͰͶͳͼ;ͯͪͼͰͲͪ͵ͳͯͪΒ;ͼ;ͬͰͻͰͳͽͰͽͳ
ͪΓ;ͯͳͷͪͼͰΕͪΔͪͺͻͳͺͪͯͼͽͳͼͺͼͽͬͰΒͪͳΒͳ͑ͽͪ
ͬͳͰ
ΒͰͯͳͼ;ͪͻͯͳͳͼ;ͳͼͷͰͬͪͶͳͯͻ;ͭͰͲͫͭͳͼͺΓͪͬͪΔͪͪͳͪͶͳͼͰΕͪΔͪ
ͼͷͪͽͻͪΒ;
ΕͳͽͲͪͪͪͻ;ͺͪͼͽ͌ͼͽͪͼ;ͳͷͫͳͶͪͺ;ͪ͵ͻͳͽͳ͵ͰͪͳͪͶͳͲͷͪͳͺͬͪͶͰͷ;Ͷͽͳ͵;Ͷͽ;
ͻͪͶͳͲͷͪ ͋ͶͰͻͪͳΒͪ ΒͰ ͺͼͽͪΒͪͶͪ ͵Γ;ͷ ͻͰͳ ͼͬͪ͵ͯͰͬͭ ͳ ͺͶͳͽͳ͵ͭ ͭͬͻͪ
ͪͶͳ ΒͰ
ͰͽͻͺͰΓͳͬͼͽͺͻͰͷͪͯͻ;ͭͼͽͳͫͳͬͪͶͪͼͬͰͺͻͳͼ;ͽͳΒͪ
́;ͼͿͰͻͳͬͻͰͯͼͽͳͯͶͼͰͯͻͪͲͶͳͳͽͳͬͳͯͬͪͽͰͼͽͪͯͪͻͯͳͲͪͳΒͰ͠ΒͰͪΒͷͪΔͰ
ͶͰͽͽͬΕͳͺͶͯͬͳͷͻͪΒ;ͺͫͶͳ͵;ͳͽͰͱͳͳͯͪͫ;ͯ;ͳͼͽͳ
ͪͶͳͽͪͳͲͬͰͼͽͪͪͳ
ͽͻͰͫͪͯͪͬͪͱͳͳͲͪͯ;ͬͳͱͳͬͽ͠ͰͯͳͼͽͬͰͳͷͬͻͰͯͼͳͷͼͳͼͽͰͷͷͲͪͼͬͰͪͳΒͰͽͰͱͳͼͰ
ͺͳͽͰΔ; ͼͬͪ͵Ͱ ͯͻ;ͭͼͽͳ ͈ͺͻͪͬΓͪͳ ̹ͱΒͰͭ ͯͰͶͪ
ͻͪͬͪͽͰΓͳ
ΕͰ ͯͪ ͼͽͬͻͰ ͬͰ͵ͪ ͪ
ͷͰͼͽ Γ;ͯͳ
ͺͪ ͺͼͶͰ ͪͷͰͻͳ͵ͪͳͲͪͳΒͰ
͵Βͪ ΒͰ ͲͪͺͰͶͪ ͼ ͿͳͶͷͬͳͷͪ ͯͫͻͳͷ ͵ͪ;ͫΒͳͷͪ ͳ
ͲͶͳͷ́ͯͳΒͪͳͷͪ
ͯͶͼͰͯͳͼͽͳͪΔͪͰͬͻͺͼ͵ͳͬͻͰͯͼͽͳ͵ͪͪΒͰͼ;ͷΔͳͬͳΒͳ
̺ͰͼͽͰͻͳͲͪͳΒ; ͺͻͪͽͰ ͳͲͻͳͳͽͳ ͲͪͽͰͬͳ Ͳͪ ͺͻͷͰͷ ͼͬͰͼͽͳ ͵Βͪ ΒͰ ͳ ͳͪͰ ; ͼͽͪͶΒ
ͷͰͳ
ͽͫͳͯͪͲͪͳͶͯͰͿͳͳͽͳͬͪͺ;ͽͪΔͰͳͯͰͽͳͽͰͽͼ͵ͭ͵ͯͪ
ͳͽ;ͺͽΒͪͶͪ
ͫ;ͳͳͯͰͽͳͽͰͽͳͷͪͳͺͽͻͰͫͳΔͳͬͭ;ͬͪΔͪ͆ͪΒͭͻͰͯͼͬͰͭͪΒͰͬͰͷͪͺͻͳͷͪͷΓͳͬͳͼͳ
ͼͽͳͻͪΔͰͪͺͻͪͬͳͷͪ
Ͱͪͯ;ͱͼͽͳͷͪ͋ͳͷͰΒͰͺͻͳͭͻͪͫΓͰͪͷͭ;ΕͼͽͯͪͼͰͼ;ͯͳͳͺͻͰͼ;Ό;ΒͰ
550
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ: ͆ͪͳͪͶͳ;ͳͬͰͻͲͪͶ
ͼͬͳͷͪ ͳ ͼͬͪͰͷ;
ͳ ͽ ͺ ͼͺͼͽͬͰͳͷ ͻͷͪͷͪ ́Ͳͪͯ ͼͬͪ͵ͭ ͺͻͪͬͪ ͯͻ;ͭͳ ;ͼͺͼͽͪͬΓͰ ΒͰ
ͪͰͺͻͪͬͯͪͼͬͰͽͼͪ͵ͳͳͰͷ
ͪΔͳͬͪΒͰͯ;ͱͼͽͯͪͽͺͽ;Β;̹Ͱͼͺͻͪͬͳͼͽͽͪ͵
ͬͭͺͻͪͬͪͭͶͰͯͪͼͰͬͰΕ;ͳΔͰͳͳͯͪͼͰͷͱͰͼͰͶͰ͵ͽͳͬͺͻͳͷͰΔͳͬͪͽͳ
ͽͯͪͺͼͽͪΒͰ
͵ͪͻͳ͵ͪͽ;ͻͪͺͻͪͬͰͯͼͽͳ́ͲͼͰΕͪΔͪͺͻͰͬͰͶͳ͵ͰͷΕͳͻͪΌͪͼͰͫͰͲΓ;ΌͰͼͽͳͪΒͬͳͳͼͽ;ͺͪΔ
ͯͰͭͬͪͰͫͰͲͯ;ͼͽͳͺͶͳͽͳ͵ͪͳͲͶͼ;;ͬͰͶͳ͵ͷͼͪͭͶͪͼΒ;
̓ͪ͵ΒͰͼͬͰͽͲͪͺͰͶ
ͪ͵ΒͳͷͽͰͻͳΒͼ͵ͳͷͼͬͪͷͪ
̸̸̸͈͉͇̹̺͉̻͇̺͇͍̈́̾͌͆́̾̀̈́́́̾̾̽́́̓͢͠ͅͅ͏́̾͠
͈ͻͫͶͰͷ;ͳͬͰͻͲͪͶͳΒͪΒͰΒͰͯͪͯͼͽͪͻͳ
ͰͻͰͰͳ
ͪͶͳͳͰͻͰͳͬͳͿͳͶͲͿͼ͵ͳͺͻ
ͫͶͰͷͪ͆ͪͼͽͪΒ̸ͻͳͼͽͽͰͶͬͷ͵ͻͳͽͳ͵ͷ͈ͶͪͽͬͰͽͰͻͳΒͰͳͯͰΒͪ
ͬͪΒͺͻͫͶͰͷΒͰͬͪͼ͵ͻͼͪ
ͳͻͰͪͬͪͼͰ;ͲͪͺͪͯͻͳΕͪͼ͵ΒͿͳͶͲͿͳΒͳͽ͵ͷͼͻͰͯΔͰͭͬͰ͵ͪ͌Ͳͪͬͳͼͼͽͳͯͽͭͪͯͪ
ͶͳΒͰͫͳͶͯͷͳͳͻͪΒ;ΕͰͻͰͪͶͳͼͽͳ͵ͳͶͳͷͳͪͶͳͼͽͳ͵ͽͰͶ͵ͼͽͪͬͳͽͰ
ͼͶͰͯͳͶͰͼ;
ͻͪͲͶͳͳͽͰ͵ͼͰ͵ͬͰͰͯ͵ΒͳΒͰͪΒͺͭ;ͫͳΒͪͫͳͶͪͻͪͲͶͱͪͷͭ;Εͼͽͺͽ;ͱͫͰͲͪΒͰͻͰͼ
͌ͯͫͪͺͻͼͬͰͽͳͽͰΓͼͽͬͪͳΒͰͼͰ
ͪͻͪͬ
ͬͳͰͻͪͼͺͻͪͬΓͪͶͽͰͶ͵ͳͷͿͳͰͼͪͷͪ
ͪͶͳ
ͼͰ ͺͻͫͶͰͷ ;ͳͬͰͻͲͪͶͳΒͪ ͽͻͪͼͿͻͷͳͼͪ ; ͺͳͽͪΔͰ – ͽͪ ΒͰ ͺͻͬ ͳ ;ͱ
ͺͼͽΒͳ Ͷͳ ͬͰ͵
;ͺͽͰ
ͳͶͳ ͺͼͽΒͰ ͼͪͷ ͺΒͰͯͳͪͳ ͪͻͯͳ ͵Βͳ ͽͬͻͰ ͽ ͪͲͳͬͪͷ ͬͰͪͼͽͬͷ
͋ͪ͵ΒͰͯͶͯͽͻͳͿͻͷ;ͶͪͳΒͪͻͪͲͶͳ͵ͪ;ͷͳΓͰΔͳͷ͈ͪͻͼͬͰͽͳͽͰΓͅͽͰͼ͵ΒͰͳͲΒͪ
Δͪͬͪ ͼͰ ͯͪ ΒͰ ͬͰ͵ ;ͱ
͍ͻͪ;Ͳ ͼͪͼͬͳͷ ͼͶ;ͪΒ
Ͳͪͺͻͪͬ ͯͪ ͷ; ΒͰ ͺͻͳͺͪͯͼͽ ͪͳΒͳ
ͪ͵ͳͯͰͽͪͶͼͬΒͼͽͬ͆Ͱͽ͵ͪͼͳΒͰ
͵ͲͰͻͬͪͽͳͬͪ̿ͲͰͿͯͰͅͰͼͽͻ
ͽͪ͵ΌͰ͍ͻͪ;Ͳ
Ͳͪ;ͲͰ
ΕͰͷͳͪͶͳͼͽͳ͵ͼͽͪͬͳͽͰ̹ͻͪͳΕͰͺͼͰͫͳͺΒͰͯͳͪ
ΒͰͻͷ;ΒͰͰͷͺͳͻͳΒͪͼͬͰͯͳͶͪ
ͯͪͺͼͽΒͰͪͻͯͳͳͯͪͬͰ͵ͪͳͭͯͰͳΒͰͳͬͳͯͰͳͼͻͰ
ͬͰΕͼͪͷͺͼͰͫͰͪͻͯͰͳͺΒͰͯͳͪ
ͪΓ;ͯͼ͵ͪͫͳΕͪ
́ͳͳΒͪͽͻͻͷͪͽͳͪͻͼ͵ͭͺ͵ͻͰͽͪ͵ͯ͆ͰͷͪͪͳͽͪΔͳͬͭ͵;Ͷͽ;ͻͭͪͳͪͶͳͲ
ͷͪ
̻ͽͿͻͳ͎ͯͰͻͯͰͻ
͵ΒͳΒͰ
ͺͻͰͯͼͽͪͶͭ
ͪ;ͽͻ̻Ͷͪͼͬͪͪͻͯͪ ;ͺͰͼͷͪͷͪ
ͼͷͪͽͻͪΒͰͼͰͫͰͺͻͬ
͆ͰͷͰͷ
ͺͽͷͬͰ͵ͷ
ͳͷͪΒ;Εͳͺͻͳͽͷ;ͬͳͯ;ͯͪͼͰΓ;ͯͼ͵ͫͳΕͰͽ͵ͷͯͻͪͼͽͪΔͪͳͬͪͼͺͳ
ͽͪΔͪͰͽͳ͵ͳͼͪͷͳͯͰͽͳͿͳ͵;ΒͰͳ;ͼͬͪΒͪͽͼͰͷͱͰͪͲͬͪͽͳͪͳͪͶͳͷ͵ͪͻͪ͵ͽͰͻͷ
͇ͬͪ͵ͬͳͯͭͬͻͳ;͵ͪͲͳͬͪͶͳͼ;ͲͪͺͻͪͬͪͺͼͽΒͪΔͰͯͬͪͰ͵ͼͽͻͰͷͪͷͳͼͪͪͼͷͰͻͪͳͻͪͲ;
ͷͰͬͪΔͪͼͬͰͽͪ͵ΒͳͷͪͼͰͼͬͽͰ͵ͯͪͷͱͰͺͻͪΕͳͯͻ;ͭͯͰͬͰΕ;ͼͰΕͪΔͳͷͪͼͽͬͪͻͳ
ͺͷ
͍ͳͽͰͬͷͷͯͰͶ;ͯͪͬͰ͵ͫͳͻͪͿͳͶͲͿͳΒ;ͺͻͰͷͪͽͷͰ͵ͪ͵ͪͬΒͰͬͰ͵͋ͪ͵ͼͰͬͰͪͼͽͬ
ͷͱͰͺͳͷͪͽͳ͵ͪͰ͵ͪ͵ͪͬͪͯͪͻͯͳͼ;ͺͼͽͻͪͽ
ͺͻͰͷͪ͵ͷͰͪͻͯͳͺͻͰͯͼͽͪͬΓͪΒ;ͷͪΔͰͳͶͳ
ͬͰΕͰͰͱͰΓͰͯͼͽ;ͺͪΔͰͯͽͰͳͯͰͪͶͰͳͷͳͼͽͳͰͼ;ͽͳͰ
ͪͶͳͳͯͪͼͰͷͱͰͼͬͪͽͪͽͳͳ
͵ͪͼ͵;ͺͪͻͯͪͪͲͰͷͪΓͼ͵Β͵;ͭͶͳ
ͻͪͲͬͻͼͽͪͳͺͳͲͬͰͼͳͷͺͻͰͯͪ͵ͳͷ
ͻͪͼͳͷͳ͵;Ͷͽ;ͻͳͷ
͵ͻͳͽͰͻͳΒ;ͷͳͷͪ͊ͻͰͯΔͬͰ͵ͬͳͼ;͵ͫͻͰͪͶͳͼͽͪͳͷͳͪͶͳͼͽͪͼͪͯͪΕͰͼͰͺͻͰͫͻͪͽͳͽͳ;ͻͪͲͶͳ
ͳͽͰͺͭͶͰͯͰͪͼͬͰͽͳͳͼͽͻͳΒͼ͵ͳͽ͵
͵ΒͰΕͰ;ͿͳͶͲͿͼ͵ͳͼͽͻͳΒͼ͵ͳͷͻͪͲͷͪͽͻͪΔͳͷͪͲͪͼͽ;
ͺͪͽͳ ͽͲͬ ͶͳͰͪͻͳͼͽͳ ͳ ͳ͵Ͷͳͼͽͳ
ͪ ; ͼͳΒͪͶͺͶͳͽͳ͵ͳͷ ͫͻͫͪͷͪ ͳͽͰͻͪͳͪͶͳͼͽͳ ͳ
ͪͳͪͶͳͼͽͳ
ͯͪͪͼ͵ͼͷͺͶͳͽͳͳͬͳͳͼͽͳ
ͭͶͫͪͶͳͼͽͳͳͪͽͳͭͶͫͪͶͳͼͽͳ
551
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͻͰͯΔͬͰ͵ͬͪͷͳͼͪͪͫͻͫͪΕͰ ͼͰͽ͵ͷͬͬͰ͵ͬΓͪ ͺͻͰͰͽͳͼͽͰͶ͵ͭͪ ͿͳͶ
ͲͿͼ͵ͺͶͳͽͳ͵ͳͽͰͻͰ
ͯͪͫͳͼͽͰͻͳΒͼ͵ͳͬͳͼͳͪͼͳͶͪ;ͼͿͰͻ;ͺͻͪ͵ͽͳͰͺͶͳͽͳ͵Ͱ
ͪͳͲΔͰ
;ͼͬͪ͵ͯͰͬͳΓ;ͯͼ͵ͳͱͳͬͽ̸͵ΒͰ;ͼͻͰͯΔͰͷͬͰ͵;ͲͪͷͳͪͶͳͼͽͳ͵;ͺͲͳͳΒ;ͬͰͷͪͳͲͭͶͰ
ͯͪͫͳͶͪͺͽ;ͱͫͪͲͪΒͰͻͰͼ
;ͼͪͬͻͰͷͰͷͼͬͰͽ;Ͱ͵ͪͯͻͱͪͬͪͳͪͻͯͷͭ;ͫͳͽͳͫͷͫͪͻͯͬͪͳ
ͲͪͽͽͺͰ͵ͪ͵ͬΒͳͰͳΒΒͺͻͰͳ ͫͳͼͰ͵ͪͱͰ– ͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰ
ͯͼͽ;ͺͪΒ;ͯ
ͺͽͰͬͰͪͼ͵Ͱͼ;ͽͳͰ̀Ͷ͵ΒͰͳͷͼͰͪͽͪΒͪͳͳͳͳͳΒͰͳ͵ͪ͵ͬͲͶ
ͬͰΕͺͯͼͽͳͪΒ
Ͳͪͫ;ΌͰΔͰͯͫͻͪ;ΔͳͷͪͼͳΓͰͷͯͪͼͰͺͺͻͪͬͰ̸͵ͼͰͺͻͰͳͯͪͼ;ͰͺͺͻͪͬΓͳͬͳ
ͷͭ;;ͼͶͰ
ͯͳͽͳͳͯͻͪͼͽͳͳΒͰͼͪ͵ͳΒͰ
͈ͻͪͬͯͪͼͬͰͽͰΔ;ΒͰ
ͺͻͰΔ;ΒͰͳͼͪ͵ͳͳͰͼͰͫͳΒͰͯͯͰͶͳ̀ͪͺͪͯ
͵ΒͳΕͰͯͪͯ
ͪͳͪͶͰͪͻͶͳ͵ͼͽͳͳͷͽͬͪ ͼͽͬͻͳͬͳͺͻͰͯͪ͵
ͯͪͼͬͰ ;ͳͬͰͻͲͪͶͳͲ;ΒͰ
ͯͪͳͪ
ͻͭͪͳͲͬͪΔͪͯͻ;ͽͬͪͳͺͶͳͽͳ͵ͭͱͳͬͽͪ
ͯͲͪͫͪͬͰͳͬͳͯͬͪͳͼͺΓͪͬͪΔͪͻͪͯͼͽͳ͆ͰͲͪͺͪͯ
ͼͬͰͽͳͶͳͻͪͯͺͻͳͬͪͽͪͳͶͳͼͰͺͳͻͰ
ͯͭͬͪͻͪͪͻͪͲͶͳͳͽͰͯͷͰͻͰͰͪͳͰ
ͪͶͳ
ͪͱͪͶͼͽ
ͳͪ;ͱͪͼͰ
͵ͪͽΒͰͽͽͰͻͻͳͲͪͷ
̓ͼͰ͵ͬͰͰͯͭͬͻͪͪͬͪͺͳͽͪΔͪͽͪΒͰͺͻͬͳ;ͱ
ͬͰ͵ͳͶͳͺΒͰͯͳͪͪΓ;ͯͼ͵ͪ
ͫͳΕͪͳΔͳͬͰͪͻͯͼͰͲͪΒͰͯͳͰ
ͷͭ;ͫͳͽͳͼ;ͯͫͼͰ͇ͺͪͼͼͽͳͲͪͺͼͽͪͪ͵ͪͻͯͪΒͰͳ
ͺͻͰͺͻͰͼͪͺͻΒͰ͵ͽͪͭͶͫͪͶͳͲͪͳΒͰͯ;ͬͰ͵ͫͳͶ
ͪͶͳΒͰͽͪΒͳΓͯͪͪͼ;ΓͳͬͳΒͳͲͫͭͳͿͻ
ͷͪͳͰͺ͵ͻͳͬͰͼͽͳͼͬͰͽͪt̻ͶͫͪͶͳͼͽͳ͵ͳ;ͯͪͻͪͪͳͪͶͰͳͯͰͽͳͽͰͽͰͳͯͻͱͪͬͰi ͅ
͊ͽͰͺͳΕ
Β;ͬͰ͵ΒͰͬͰͷͪͺͻͳͼ;ͽͪͳͼͪͱͪ
ͪͶͳͼ;ΔͰͭͬͳͰͿͰ͵ͽͳͳͲͭͶͰͯͪͲͪͽͷͪΔͳͯ
Ͱ͵ͳͬͪΔͪͳ͵Βͳͼ;ͭͪͲͪͺͰͶͳ͆ͪͳΒͰͳΔͳͬͰͯͻͱͪͬͰͼ;
ͳͺͻͰͯͼͬͰͭͪͽΒͰͼͪΔͳͷͪ
ͳΔͰͳͽͼͰͪͷͰͻͪͬͪͶͳͳͽͳ
;ͼͺͰͶͰͯͪͺͼͽͪ;
ͪͺͼͽͪͳͪͶͳͺͼͽͯͻͱͪͬͼͽͪ
ΔͰ
ͼͪͼͬͰͽͼ͵ͷͬͶͪͯͷͳͬͰ͵ͷ͵ͪͺͪͻͪͯͳͭͷͪͽͳͳͷͼͽͪͬͳ͵ͷͺͶͪͰͽͰ
ͷͻͪΕͰͺͼͬΒ
ͺͻͳͶͳͳͯͪͺͻͳͰ͵ͪΒ;Ͱ͵ͪͯͻ;ͭͪͬͻͰͷͰͪ͆ͰͫͳͯͫͻͫͳͶͯͪͪͫ;ͯ;ͺͼͽ͵ͪͽͪ͵ͶͳͲͷͪͽͳͪ
ΒͰͻͫͳͳͰͪͫͳͶͪͺͻͰͬͳͼ͵ͪ
̸͆͏̸̸̸͇͇́͆̈́́̀́͆͋́̽͋́ͅ
͊ͪͪͼͽͪ͵ͷͪͳΒͪͳͪͳͪͶͳͯͻͱͪͬͪͻΌͰͳͼ;ͪͳͪͶͳͲͪͷͳͺͪͽͻͳͽͳͲͪͷ
ͽͪͯͬͪ
ͯ;ͭͰ;ͺͳͽͪͼͰΕͪΔͪ
͵Βͪͼ;ͯͪͪͼͺͼͽͪͶͪͷͻͪͶͺͻͫͶͰͷͪͽͳͪ͌ͼͽͪͻͷ͉ͳͷ;ͻͰnatio
ΒͰͲͪͪͬͪͶͪͲͪΒͰͯͳ;Γ;ͯͳͳͼͽͭͺͻͰ͵ͶͪͳΒͳͼͰͺͻͳͺͪͯͳ͵ͺͼͽͪΒͰͻΌͰΔͰͷ
ͰͼͶͫͯͳͷ
ͳͲͫͻͷ̽ͪͪͼͼͰͯͺͳͷͪΔͪͪͳΒͰ͵ͪͰͳͲͫͰͱͰͼ;ͯͫͳͰͯͶͯ;ͯͭ
ͷͪͶͪͺͼ;ͻͯͭ
;ͬͰͻͰΔͪͯͪΒͰͪͳͪͶͪͺͻͳͺͪͯͼͽͰͽͽͼͰͼͶͫͯͫͳͻ͇ͪͬͷͰͼ;ͼͬͪ͵ͪ͵ͯͺͻͳͰͶͰ
ͺͻͰ͵͵Ͱͪͼ͵ͰͷͳͭͻͪͳΒͰͳͼͽͬͪͻͪΔͰ̸͊̽͵ͪͯͻͱͪͬͰ͵ΒͪΒͰͺͻͳͲͬͰͶͪtͯͷͽͬͪΒͰͯͼͽi
ͪ
t;;ͽͪͻΒͰͯͼͽͳͷͽͬi
ͺͪΒͰ;ͼͺͷͰͪͪͪͳͪͶͺͻͰ͵Ͷͼͪ;ͬͪͪͼͪͷ͵ͯͳͿͰͳ
Ͳͬͪͳ ̸ͷͰͻͳ͵ͪͪͪ ̻Ͱͻͷ̸ͪͷͰͻͳ͵ͪͪͪ
̹ͻͳͽ̸ͪͷͰͻͳ͵ͪͪͪ
͎ͳͼͺ̸ͪͷͰͻͳ͵ͪͪͪ
̸Ϳͻ̸ͷͰͻͳ͵ͪͪͪ
̺ͪͶͲͰͻ
ͼͽͻ
̹ͻͪͰͬͰͲͰͷͰΌ;ͺͻͳͺͪͯͳͳͷͪͻͪͲͶͳͳͽͳͪͻͯͪ
ͽͪ͵ΌͰͼ;;ͳͳͶͰͯͪͼͰͪͳͪͶͼͽͼͬͰͰΕͰͫͳͻͪ
ͪͰͪͼͶͰΌ;ΒͰ
͈ͻͽͰ͵ͶͬͻͰͷͰͳͺͻͳͶͳ͵Ͱ;ͽͳͪΕͰͪͽͯͪͻͰͪͳͪͶͳͲͪͷͼͬͰͬͳͰͲͪͯͫͳΒͪͰͭͪͽͳͬ
; ͵ͽͪͳΒ; ͆ͪͳͪͶͳͲͪͷ ΒͰ ͫͳ ͼͽͪͶ ͵ͻͳͽͳ͵ͬͪ ; ͯͼ͵ͻͪ ͵ͯ ͪͼ ͺͻͪ͵ͽͳ͵ͬͪͷ
ͼͳΒͪͶͳͲͷ;
ͪͶͳͳ ;Ͱͽͪ͵ͯͪͬͺͻͳͬͪΕͰͷͰͶͳͫͰͻͪͶͳͲͷ;͋ͪ ͻͰ ͼͬͰͬͳͰ Ͳͪͪͬͪ
552
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ: ͆ͪͳͪͶͳ;ͳͬͰͻͲͪͶ
Ͱ͵ͪ͵ͬ;ͰͱͰΓͰ;ͯͻ;ͽͬͰ;ͺΒͪͬ;ͳͶͳͯ;ͬͼͽͪΔͰ
ͪͺͻͳͽͷͼͰͰͺͻͪͬͳͳ͵ͪ͵ͬͪͻͪͲͶͳ͵ͪ
ͯͪͶͳͼͰΔͷͲͪͪͬͪͼͰͽͳͷͰͽ ͳͶͳͺ͵ͻͰͽ ̻̾ͰͶͰͻ
͋ͳͷͰͼͰͳͲΒͰͯͪͪͬͪΒͰͯͼͪͼͬͳͷ
ͻͷͪͶ ͼͰΕͪΔͰ ͺͻͰͷͪ ͺͻͳͺͪͯͼͽͳ ͪΒͬͰΕΒ ͼͳΒͪͶΒ ͭͻ;ͺͪͳΒͳ ͼ ͷͭ;Εͳͷ Ͷͳͷ
ͷͳͲͪͽͻͺͼ͵ͳͷͳͪͭͻͰͼͳͬͳͷͺ͵ͻͰͽͷ͵ΒͳͼͽͻͰͷͳͫͻͪ;;ͼͯͻ;ͭͺͻͳͺͪͯͪΒ;ΕͳͷͫͶͳͱΔͳ
ͷͪ͌ͽͷͰͳͲͯͳͿͰͻͰͳͻͪͷͲͪͰΔ;ͻͰͳͪͳͪͶͳͲͪͷ ͼͪͯͻͱͪͪΒͰͳ͵ͽͪͳΒͪ;ͷͰΌ;ͬ
ͻͰͷͰ; ͭͽͬ ͼͪͼͬͳͷ ͳͲ ;ͺͽͻͰͫͰ ͳͰͲͶͰ ͽͪ͵ΌͰ Ϳͻͪ;ͼ͵Ͱ ͻͰͳ ͬͳͳͲͪͷ ͈Ͳͳͽͳͬͪ
͵ͽͪͳΒͪͻͰͳͪͳͪͶͳͲͪͷ
;ͼͷͳͼͶ;ͼͰΕͪΔͪΓ;ͫͪͬͳͺͻͰͷͪͼͬͷͪͻͯ;
ͪͶͳͫͰͲͳ͵ͪ͵ͬͰ
ͷͻͱΔͰͺͻͰͷͪͼͬͳͷͪͯͻ;ͭͳͷͪ
ͼͪͼͬͳͷͼͰͳͲͭ;ͫͳͶͪ
ͽΒͰͬͰͷͪͳͯͳ͵ͪͽͳͬͳ;ͺ;Ε;ΒͰͪͽͯͪ
ͽͪ͵ͬͰΓ;ͫͪͬͳͰͽͻͰͫͪͯͪͫ;ͯͰ͎;ͷͪͳͲͪͷͫͳͽͻͰͫͪͶͯͪͫ;ͯͰΔͰͼ;ͻͭͪͽ
ͪͶͳͽͳ͵ͪ͵ͳΒͰͳ
ͰͷͱͰͫͳͽͳͳͼͽ
͊ͽͪͶͪ͵ͻͳͽͳ͵ͪͪͳͪͶͳͲͷͪ
ͳ ͲͯͰͼͪͳͼͶͰͬͪ
ͳ ͯͼͳΒͪͶͳͼͽͪͳͶͳͫͰͻͪͶͪ
ͳͼͽͳͪΔͰ
ΔͰͭͬͰ t͵ͻͳͬͳͰi Ͳͪ ͼͬͰͽͼ͵Ͱ ͻͪͽͬͰ ; 99 ͬͰ͵;
͵ͪ ͯͪ ͬͰͶͳ͵ͳ ͬΒͳ͵ͳ ͼ;͵ͫͪ ͻͪͳΒͰ ͳΒͰ
ͫͳͶ
ͲͪͽͳͷͿͪͬͻͳͲͬͪΔͰͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͷͪͳͲͪͪͬͪΔͰ͵ͼͷͺͶͳͽͳͲͷͪͲͪͪΒͳͼͺͻͪͬͳ
Β;ͻͳΒͰͽͪͳΒ;ͳͺͻͪͬͳ
ͺͽͰͬͰͪͼ͵ͳͳͲͫͻ2
;ͳͳͶΒͰͯͪͪͳΒͪ͵ͪͬͬͰ͵ͬͪͽͬͻͰ
ͬͳͪͫ;ͯͰtͻͪͲͪͺͰͽͪͪͪͪͳͪͶͷͳͺͻͽͳͬͪͳͪͶͷ͵ͻͼͽ;͵ͪͺͻͰͬͪͲͳΌͰͪͳͰͺΕ;
ͯͪͳͼͽͻͳΒͼ͵ͪ ͺΒͪͬͪi ̓ͰͱͰͬͳΕ
ͼͽͻ
̓ͪͯͪͼͰͰͽͳ͵ͪ ͺͻͳͺͪͯͼͽ ͼͬͰͯͰͪͼͽͬͪͻ
ͼͬͪ͵ͯͰͬͭ ͺͶͰͫͳͼͳͽͪ ̾ ͉Ͱͪ
ͽ Ͳͪ Ͱ ͵Βͳ ͯͻͱͰ ͯ ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ͯͰͶ;ΒͰ
ͪͺͼ;ͻͯ ́ ͯ͵ ͼͰ ͪͳͪͶͳͲͷͳ ͺͽ;ͱ;Β; ͯͪ ͼ; ͺͻ;Ͳͻ͵ͬͪͶͳ ͼͬͰͽͼ͵Ͱ ͻͪͽͬͰ
ͳ͵ ͳ Ͱ
ͺͷͳΓͪͯͪͫͳͼͰͳͲͳͯͰΒͰ͵ͼͷͺͶͳͽͳͲͷͪͷͱͯͪͷͭͶͳͼͽͬͻͳͽͳͼͬͰͺͽͰͻͺͼͽͬͳ͵;Ͷ
ͽ;ͻͪͺ;ͼͽ
́ͼͳͼͽͳͻͪͼͰͪͽͷͰͯͪͰͺͻͳΒͪͽͰΓͳͷͻͱΔͪͺͻͰͷͪΔͰͷ;͵ͼͽͳͽ;ͳ;ͪͳͪͶͳͲͪͷͳ
ͯͪͫͰͲͰͺͻͳΒͪͽͰΓͪͰͷͪͪͳΒͰ
BͫͰͲͪͳΒͰͰͷͪͰͺͻͳΒͪͽͰΓͪ
͵ͪͯͪͪͬͷͼͬͰͽ;ͱͳͬͰͼͬͰ
ͼͪͷͳͺͻͳΒͪͽͰΓͳ͊ͷͪͽͻͪͼͰͽͪ͵ΌͰͯͪͪͳͪͶͳͲͪͷ͵ͪΓ;ͫͪͬͺͻͰͷͪͼͬͷͪͻͯ;ͳΒͰͯͻ;ͭͯ
ͽͻͳ͵Ͳͪͺͻͳ͵ͻͳͬͪΔͰͷͻͱΔͰͺͻͰͷͪͯͻ;ͭͳͷ͎ͪͰͻͷͰͰ;ͽͳͪͻͳͪͳͪͶͳͲͷͪ͵ΒͳͷͳͲͪͽͻͺͳΒ;
ͼͷͪͽͻͪΒ;ΒͰͯͳͳͷͼͽͪΔͰͷͯ;ͪ
ͪͶͪͲͰ; ͽͷͰͪͶͳͫͳ ͲͪͼͬΒ ͼͽͪͬͪͳΒͳͳͪͳͪͶͷ͵ͪ
ͰͰͷͳͼͽͻͳΒͼ͵ͳͺͻͰͬͪͲͳΌͰͷ̸͵ΒͰͽͯͳͼͽͪͽͪ͵
ͪ͵ΒͰͰͯͺ;ͼͽͳͬͪΓ;ͫͪͬͺͻͰͷͪͼͬΒͳͷͪ
ͪ͵ΒͰͽͪΓ;ͫͪͬͼͪͷͺͻͳ͵ͻͳͬͰͪͷͻͱΔͪͺͻͰͷͪͯͻ;ͭͳͷͪ
ͺͼͽͪͬΓͪͼͰͺͳͽͪΔͰ– ͯͪͶͳͼͰͳ͵ͪ͵
Ͱ͵ͯͻ;ͭͳ;ͺͽͰͷͱͰͯͪͬͶͳͪ͠ͼΒͰͯͪͳ͵tͰͷͱͰͫͳͽͳͺͻͳ;ΌͰͯͪͬͶͳͼͺͼͽͬͰͳ
ͪͻͯ ;͵Ͷͳ͵ ͬͰΕ Ͱͷͪ ͼͶͳͰ ͼͰΕͪΒͰi ̓ͰͱͰͬͳΕ
ͼͽͻ
ͪͶͳ ͳͼͽ ͽͪ͵ ͳ͵ͷͰ Ͱ
ͷͱͰͫͳͽͳͲͪͫͻͪΔͰͯͪͷͻͲͳͼͬΒͪͻͯ
ͽͼͰͯͪͪͼͼͬͰͰΕͰͯͰͪͬͪ
̈́Ͱ͵ͼͳ͵ͷͽͻͪͼͿͻͷͪͳΒͷͺͻͳͶͳ͵ͷ͵ΒͰΒͰͻͰͪͳͪͶͳͲͪͷ ;ͲͰͶͪͲͪͰΔͰͭͪͽ
ΒͰͲͪͺͻͪͬͬͳͳͲͪͷͳͯͳͼ͵ͻͰͯͳͽͬͪͶͪͬͻͰͯͼͳͳͯͰͪͶͺͪͽͻͳͽͳͲͷͪ
͵ͪͯͪͼͰͽͰͱͳͰͶͳͷͳ
ͳͼͪΔ;ͪͳͪͶͳͼͰΕͪΔͪͳ͵ͪͯͪͼͰͼ;ͭͰͻͳͰͯͪΒͰͪͳͪͶͳͲͪͷͬͰͶͳ͵ͳͪͳΒͪͳͯͻͱͪ
ͬͪͰͽͻͷͪͶͳͼͪͷͻͪͲ;ͷΓͳͬ
ͪͶͳͰͳͪΒͷͪͶͳ
ͬͪΓͯͪͲͪͽͽͼͰͼͷͪͽͻͪͯͪ;ͭͶͫͪ
Ͷͳͼͽͳ͵ͷͲͪͷͪ;ͳͺͻͬͳͽͻͰͫͪͯͪͰͼͽͪ;ͻͪͯͳͼͽͬͪͻͪΔͪ
͵ͪ͵ͫͳ͇ͻͬͰͶͻͰ͵ͪ
̾ͬͻͪͲͳΒͰ
2
t͈ͻͰͰͺͰͪͳͪͶͳͲͷͪͬͶͪͯͪΒ;ΕͰ͵ͶͪͼͰͺͺͻͪͬͳͶ;ͼ;ͳͷͪͶͰ͵ͼͷͺͶͳͽͼ͵ͳ͵ͪͻͪ͵ͽͰͻ>...@ ͺͻͰͺΒͪͬͰ
ͪͳͪͶͳͲͷͪͳͯͰΒͪͯͪͪͻͳͼͽ͵ͻͪͽͳΒͪͳͼͰΓͪͽͬͺͻͳͺͪͯͪΒ;ͳͼͽΒ͵;Ͷͽ;ͻͳͪͻͳͼͽ͵ͻͪͽͳͷͪͫͳͬͰͻͬͪͽ
ͫͳͶͪͯͬͻͪͽͪͪͼͰΓͪͳͷͪͰͻͪͲ;ͷΓͳͬͪi ̾ͻͳ͵ͼͰ
ͼͽͻ
553
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
́ͼͽͪͲͳΒͰͳ͇͵ͰͪͳΒͰͳͶͳͰ͵ͪ͵ͬͰ͈ͶͪͰͽͳΒͰ͇ͽ;ͯͪͼ;;ͼͪͬͻͰͷͰͷͼͬͰͽ;;Γͳͬͪͯͬͪͼͪͼͬͳͷ
ͼ;ͺͻͽͪͽ͵ͪͳͶͳͽͰͯͰͳΒͰͺͻͰͷͪͪͳͪͶͷ͉ͪͬͪͽͰΓͳͫͳͯͪͼͬͰͪͳͪͶͰ ͵;Ͷͽ;ͻͰ
ͼͫͰͼͽͳͳͲͫͻͳ;ͻͪͯͳͼͽͬͪͻͪΔͪͬͰ͵ͪ ͪͷͰͼͽ͍ͻͪ;Ͳͪ
̾ͭͶͰͲͪ
͉;ͼͪͪ;ͽ;ͼͬͻ;ͪͭͪ
ͱ;ΒͰ ͼͰ ͼͳͶͪ ͷͰͯͳΒͼ͵ͪ ͳ ͼͽͪͶͪ ͪͻͽͳΓͰͻͳΒͪ ͆ͪ ͯͻ;ͭΒ ͼͽͻͪͳ
ͪͳͪͶ ͼͰ ͿͪͬͻͳͲ;ΒͰ ͪ
ͼͺͰ͵ͽͪ͵;ͶͪͻͪͰͪͳͰ;ͼͺͻͽͼ͵ͳͷͳͼͶͳͳͷͷͰͯͳΒͼ͵ͳͷͯͰͪͬͪΔͳͷͪͳͰͼͽͲͪͯͫͳΒͪͿͻͷͰ
ͪΒͭͻ;ͫΓͰͭͺͻͳͷͳͽͳͬͳͲͷͪ
͊ͳΒͪͶͳͼͽͳ͵ͳͼͬͰͽͺͳͬͪΒͰͪͳͽͰͻͪͳͪͶͳͼͽͳ͵ΒͳͯͰͶͭͳΒͳ
3 ͪͶͳͫͪͻ;ͯͻ;ͭΒ
͠;ͭͼͶͪͬͳΒͳͰͭͬͪΒͰͻͪͲͶͳͳͽͰͬͳͯͬͰͺͻͳͽͪΒͰͭͪͳͪͶͳͲͷͪͯͷͰͻͰͯͪͳͯΌ;ͭͶͪͬͰͽΒ
ͯͻͱͪͬͳ
ͽͲͪͳͯͪͪͽͳͺͯͳ͵ͪ͵ͬͳͼ;ͳͽͰͻͪͳͪͶͳͲͪͷͳͪͳͪͶͳͲͪͷͷͭ;ͺͯͯͻͰ
ΌͰͳͷ ;ͼͶͬͳͷͪ ͯͰͶͬͪͽͳ ;ͼͪͭͶͪͰ ͑ͽͪͬͳͰ
ͽ͵ͷ ͬͶͪͯͪͬͳͰ ͳͽͰͻͪͳͪͶͳͼͽͳ͵Ͱ
ͳͯͰͶͭͳΒͰͰͼͪͷͯͪͼ;ͼͰͰͭͬͪͶͳͪͳͪͶͳͲͷͳͬͰΕͼ;ͼͰͺͻͳͲͬͯͳͶͰ
;ͷͱͪͬͪͶͰͪͳΒͰ
ͯͫͰͼͷͳͼͶͪ͊ͬͰΒͰ;ͭͶͪͬͷͲͪͺͳΔͪͶͼΒͰͲͳ͵ͷ
;ΒͰͲͳ͵;ͳ͵ΔͰ͈ͭͪͽͼͰͺͻͷͬͳ;
ͪͳΒͰ
ͯͯͰΓ;Β; ͳͷ ͼͰ ͯͻͱͪͬͰ ͳ ͪͺ͵ ͳͲͷͳΓͪ ͳͷͰ ΒͰͲͳ͵ͪ ̸ ; ͳͼͽ ͬͻͰͷͰ Ͱ͵Ͱ ͫͳͬͰ
͵ͶͳΒͰ
ͯͪͪͼͬͰͶͳ͵ͰͼͳͶͰ
ͳͼ;ͺͪͽͳͶͰͯ͵ͷͺͶͰ͵ͼͪͳͱͰͬͻͰͯͼͽͳͲͪͽͽͭͬͻͰͰ͵ͷ
ͬͪͻͳΒͪͽͷΒͰͲͳ͵ͪͰͭͯͪΔͳ͵ͶͳͲͪͽͻͪͳͰͺͪͯͪͳͷͪͺͪͷͰͽͯͪͼͬΒͭͬͻͲͪͰͺͼͰͫ
ͳͷΒͰͲͳ͵ͷ̀ͪͺͪͯͪ;ͻͰΌͰͼͽͼͬͰͽͪ
ͺͷͭͰͷ;;Ͳͻͪ
ͬͯͰͼͰͯͻͼ͵ͳͭͻͳͰ͵ͪͺͪͻͪ
ͯͳͭͷͪͽͳͪ
ͪͶͳ
Ͳͪ;ͯ
ͲͪͺͪͯΔͪͳͷͪͽͳͷͪͶͰͼͷͰͽͪ
ͅͽͬΒͰͪͳͪͳͼͺΓͪͬͪΔͪͪͳͪͶͳͲͪͷͪ
ͳͼ;ͬͳͰΒͰͷͭ;ΕͼͽͳͲͪΔͰͭͬͻͪͲͶͳ
ͳͽͺͳͷͪΔͰ
ͪͳͼͻͺͪ͵ͶͪͼͳͿͳ͵ͪͳΒͪͽͪΒͰͽͪͻͰͲͪͳͶͪͳͲͪͳ ͽͰ͵ͯͪͺͼͽΒͳ̹ͰͻΌͪ
ΒͰͬΒͰ;ͯͰͶ;͇ͬͰ͵ͬͷͻͺͼͽͬ;ͳͼͶͫͯͳ ͺͳͼͪtͰͻͽͼ͵ΒͼͪͫͶͪͲͳiͪͳͪͶͳͲͷͪ͵ͪͬͳͯ;
ͳͯͶͺ͵Ͷͼͽͬͪͳͻͺͼͽͬͪ
ͭͯͰ
ͲͪͻͪͲͶͳ͵;ͯͺͪͽͻͳͽͳͲͷͪ
ͺͼͽΒͳͯͼ;ͼͽͬΓ;ͫͪͬͳ
ͪͶͳͷ;
ͲͪͽͰͰͯͼͽͪΒͰͰͭͰͽͻͳͲͪͷ
ͬΓͪͲͪͷΕͳͳͪͼͳΓͰͷͪͯͯͻ;ͭͳͷ͇ͪͳͭͶͰͯ
̹ͰͻΌͪΒͰͬKF
ͪͳͪͶͳͲͪͷͼͪͭͶͰͯͪͬͪ͵ͪͬͳͳͲͪͷ
͆ͳ͵ͶͪΒ͋ͻ;ͫͰ͵ΒΒͰͻͪͲͶͳ͵ͬͪͯͬͪͼͬͪͽͳͺͪ– ͳͼͽͳͼ͵ͳͳͶͪͱͳͪͳͪͶͳͲͪͷ
ͪ
;;ͽͪͻΔͳΒͰͺͻͪͬͳͯͳͿͰͻͰͳΒͪͳΒͰ̀ͪΔͰͭͪt͵ͪͺͻͪͬͳ
ͷͻͪͶͳͶͭͳ͵ͳͺͻͪͬͯͪͷͱͰͯͪ
ͫ;ͯͰͺͻͳͲͪͽͼͪͷͪΒͪͳͪͶͳͲͪͷ͵ΒͳͺͻͳͲͳͶͪͲͳͳͲͼͪͷͫͳͽͰͪͳͪͶͰ͵;Ͷͽ;ͻͰͳͶͳΒͰ
ͼͽͬͻͰ;ͽͪ͵ͬΒ͵;Ͷͽ;ͻͳi
ͺͪͼͬͪ͵ͳ͵;Ͷͽ;ͻͳ͵ͼͷͺͶͳͽͳͲͪͷͳͳͽͰͻͪͳͪͶͳͲͪͷͲͪͼͶ;ͱ;Β;
ͼ;ͯ; ͋ͻ;ͫͰ͵Β
ͼͽͻ
̽ͬΒͳͪͪΒͲͪͪΒͳΒͳͼͻͺͼ͵ͳͺͳͼͪͪ
͢Ͱͭͳ̸ͯͻͳΕ
ͬͰͷͪ
Ͱͼͽͼ;ͺͻͰͯͷͰͽͺͽ;ͱͫͰͲͪͪͳͪͶͳͲͪͷ
ͳͽͲͪͪΒ
ͺͻͰͷͪͻ;ͼ͵ͷͪ;ͽͻ;
͵ΒͳΒͰtͺͻͪͬͳ
ͷͻͪͶͪ
Ͷͭͳ͵ͳͺͻͪͬͯͪíͽͪ͵ͻͳͽͳ͵ͪͫͳͷͱͯͪͫͳͶͪͻͪͲͶͱͪͯͪͪͺͪͯͳͯͶͪͲͰͼͪͰ͵ͪ͵
ͬͳ Ͱ;ͽͻͪͶͳ
ͪͯͪͳͪͶͳ
ͰͪͳͪͶͳ ͺͲͳͳΒͪ ͅͰΌ;ͽͳͷ
͵ͻͳͽͳ͵ͪ ͬͳ ͪͳ
ͺͳͼͪͪ Ͳͪ ͪͳͪͶͳͲͪͷ ͯͶͪͲͳ ͽͪ͵ΌͰ ͼͪ ͪͳͪͶͳͼͽͳ͵ͳ ͺͲͳͳΒͪ
ͽ ͯͬͯͳ ; ͺͳͽͪΔͰ
ΔͰ;ͷͻͪͶ;ͺͻͪͬͯͪͼͽͳ;ͺ;Ε;ΒͰͯͪͼͰͽ;ͻͪͯͳͰ͵ͪ͵ͬΒͺͶͳͽͳ͵Βͼͬͻͬͳͽͼͽͳ͆ͪͳ
ͪͶͳͲͪͷͬͳͼͻͺͼ͵ͳͺͳͼͪͪΒͰͲͪͽͳͽͳ͵ͳ
ΒͰͻͲͪͳΓͳͷͪͯͫͻͪ;ͼͶͫͯͰͳͱͳͬͽͭͺͻͼ
ͽͻͪ ͼͬͭ ͪͻͯͪ
ͯ͵ ΒͰ ͬͪΒ ͯͻ;ͭͳ ͼ;ͺͻͽͭ ͵ͪͻͪ͵ͽͰͻͪ – ͪͭͻͰͼͳͬͪ ΒͰ ͳ Ͱ͵ͼͺͪͲͳͳͼͽͳ͵ͳ
3
t̻ͻͪΌͪͳ͵Βͳͼ;ͺͻͳͬͪͽͳͶͳͳͽͰͻͪͳͪͶͳͲͪͷΒͰͼ;ͭͻͪΌͪͳͼͬͳͼͽͪͶͳͯͻͱͪͬͪͼͳͷͬͶͪͼͽͳͽͰi
́Γͳ
ͼͽͻ
́ͽͰͻͪͳͪͶͳͲͪͷͼͰͬͯͰͷͱͰͳͽͪͽͳͳ͵ͪͭͶͫͪͶͳͲͪͷ
554
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ: ͆ͪͳͪͶͳ;ͳͬͰͻͲͪͶ
͆ͪͱͪͶͼͽ
Ͱͭͪͽͳͬͪ͵ͽͪͳΒͪͻͰͳͪͳͪͶͳͲͪͷ;ͼͺͰͪ;Ͷͳͻͪͫͪͬͪͷͭ;ΕͪͯͰ
ΔͪͺͻͰͷͪͼͰͫͳͳͯͻ;ͭͳͷͪ
̻ͶͫͪͶͳͲͬͪͳͪͳͪͶͳͲͪͷ
ΒͰͯͪͯͬͪͻͳΒͪͽͳͪͼͽͪͶͳͽͰ͵;ͪͰͬͻͰͷͰ
ͪͼͽΒͳͯͪ;
ͳͷͰͬͰͪͼͽͬͪͺͽͳͼͰͼͬͰͯͻ;ͭͰͪͳͪͶͳͲͷͰ
ͳͽΒͰΒͭͻͰ
ͼͬͪͯͻ;ͭͪͪͳͪͶͪͼͰ
ΕͪΔͪ͆ͪͯͻ;ͭΒͼͽͻͪͳ
ͪͼͽͪͬΓͪͼͪͼͽͬͪͻͪΔͰͷͼͳͽͰͽͳ͵ͳͪͳΒͪ
ͺͻͷͬͳͼͪΔͰͷΔͳͬͳ
ͯͻͱͪͬͪ ͳ ͳͲͷͳΓͪΔͰͷ Δͳͬͳ ͪͳͪͶͳ ͪͽͻͳͫ;ͽͪ ͌ͺͻ͵ͼ ͽͷͰ
; ͬͪͲͯ;; ͼͪͬͻͰͷͰͭ
ͼͬͰͽͪͼͽͪͶΒͰͯͪͶͰͫͯͳ͵ͪ͵ΒͰͬͻͰͯͼͪͷͭͶͫͪͶͳͲͬͪ
;ͳͬͰͻͲͪͶ
͵ͼͷͺͶͳͽͼ͵
ͳ͵ͪ͵ͰͪͳͪͶ
;ͺͻ͵ͼͿͪͬͻͳͲͬͪΔ;ͪͳͪͶͳͼͳͷͫͶͪ͵ͪͽ͵ͪͯͯͫͰͼͷͳͼͶͪ
t͈ͪͼͽiͪͳͪͶͳͲͷͪͼͰ;ͼͪͬͻͰͷͰͷͼͬͰͽ;ͶͰͳͪͽͳͯͽͳͷͪ͵ͪ͵ͬͳͼ;ͷ;Ͷͽͳ͵;Ͷͽ;ͻͪ
ͶͳͲͪͷ
͵ͼͷͺͶͳͽͳͲͪͷ ͳ ͼͪͷͷͻͱΔͪ ͪ;ͽͬͳͳͲͪͷ
ΒͰͯͪ ͯ ͿͰͷͰͪ ͪͰͭ ͬͻͰͷͰͪ
͵ΒͰͷ;ͺͻͰΌͪΔΒͳͼͽͻͳΒͳͳͬͪΓ;ͯͼ͵ͷ
ͱͳͬͷͼͬͰͽ;
ͺͼͬΒͺͻͳͶͳͳͰͷͪͺͪͯͪͪ
ͅ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͪͷΒͰͼͽͬͪͻͰΔͰͰͽͳ͵ͳͺͶ;ͻͪͶͭͯͻ;ͽͬͪ͵ΒͰͯͼ;͵ͫΓͪͬͪΔͪͽͻͰͫͪ
ͯͪ ͼͪ;ͬͪ ͷͰΌ;ͼͫͪ ͽͻͺͰΓͳͬͼͽ
ͽͶͰͻͪͳΒͪ ͡;ͯͳ ͷͰΌ;ͼͫ Ͱ ͷͻͪΒ; ͯͪ ͫ;ͯ; ͪͻͳͽ
ͫͶͳͼ͵ͳ
ͳͽͳͳͷΒͰtͫͪͬͰͲͪiͯͪͼͰͬͶͰ
ͪͶͳͷͻͪΒ;ͷͳͻͯͪͼͪͺͼͽΒͰΒͰͯͳ͵ͻͪΒͯͻ;ͭͳͭͅ;
ΕͰΒͰͯͪͯͪͼͰͯͳͬΓͳͳͺͳͽͷͳͪΌ;ͪͳͼͽͷͺͻͼͽͻ;ͳͶͪ͵ΒͰͺͻͰͯͬͳͯͰͽͳ͵ΕͰ͵ͭͪͳͼͽͰͻͪ
ͽͳ;Ͱ͵ͰͬͻͰͷͰ͋ͪ͵ͼ;̓ͼͬͳͅͰͽͳΒͪͽ͵ͷͬͳΒͰͳͼͽͻͳΒͰͼͽͪΒͪͶͳͫͰͲ͊ͻͫͪ̓ͪͯͪ
ͪͬͬͳͽͶͰͻͪͳΒͰ;ͷ;ͶͽͳͰͽͳ͵ͷͼͬͰͽ;ͺͺ;ͪΒ;
ͲͶͼͰͰͼͻͪͲͷͰͻͫͻͱͰ;ͬͰΕͪͬͪͰͭͯͪ
ͳͳΒͰͫͳͶ͠;ͭͼͶͪͬͳΒͪΒͰͫͳͶͪͳͷ;ͶͽͳͰͽͳ͵ͪͳͬͳͰͪͳͪͶͪ
ͳͯͰͶ͵ͳͪ͵ͫͻͪͽͼͽͬ
ΒͰͯͳͼͽͬͰͪͯͻͱͪͬͪ
ͪͶͳ;ͪͼͬͳͷͪΔͰͭͺͼͻ;ΕͪͺͻͬͪΒ;ΒͰͪͺ;ͼͽͳͶͪͽͶͰͻͪͳΒͪͳͳͲͻͯͳ
ͶͪͼͰ;Ͱͽͼͪͼͬͳͷͼ;ͺͻͽ
͊ͪͻͪΒͰͬΒͰͫͳͶͺͻͳͷͰͻͪͷ;ͶͽͳͰͽͳ͵ͳͭͻͪͯͼͬͰͯͿͪΒͻͽͪ ͯͰͬͰͯͰͼͰͽͳ
͵ͪ͵ΕͰͽ;
ͪͼͶͬ;͵ΔͳͭͰͼͬΒͳͼͰΕͪΔͪͲͪͺͳͼͪͽͳ̽ͻ͆ͰͶͰ̓ͪͻͪΒͶͳΕ
ͪͯͪͼ;ͼͰͭͶͪͬͰͼͺͪͼͪͬͪͶͰͫͰ͵ͼͽͬͷ
͵ͯͼͬΒͳ͋ͼͰͯͰͼͳͶͲͪͽͽΒͰͪͳͪͶͫͳͶͺͻͳͽͳͼ;ͽͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͷ
ͺͻͳͼͳͶ
ͷͽͶͰͻͪͳΒͷ
ͽΒͰͼͽͬͪͻͪͶͫͷͪ;ͳ͵ͯͷͭͳͳͽͰͶͰ͵ͽ;ͪͶͪͪ;ͼͬͰͽ;tͯͪ;͠;ͭͼͶͪ
ͬͳΒͳͰͽͳ͵ͳͪͳͪͶͳͲͪͷͬͳͰͰͳͭͻͪͬͪͱ;;Ͷͭ;i ̾ͻͳ͵ͼͰ
ͼͽͻ
́ͼͽͳͪ;ͽͻ͵Βͳ
ΒͰͬͲͪͺͳͼͪ;ͺͻͰͯͭͬͻ;ͼͻͺͼ͵ͷͳͲͯͪΔ;ͼͬΒͰ͵ΔͳͭͰ̾ͽͳͳͽͰͽͳͪͳͪͶͳͲͪͷ
;ͼͪͷΒ
͵ΔͳͲͳΒͰͬͰΕͫͳͪͺͳͼͪͯͪtͰͽͳ͵ͳͳͯͰͽͳͽͰͽͺΒͰͯͳ;ͷͱͰͯͪͺͼͶ;ͱͳͳ͵ͪͺͼͳͶ͵ͪ
ͺͽͺͻͪ;ͫ;ͻͳͷͬͻͰͷͰͳͷͪ͵ͪͯͪ͵ͪͲ;ΒͰͯͪͫͰͲͫͲͳͻͪͪͼͬͰͺͻͷͰͰͳͺͻͰͬͻͪͽͰ
ͳͺͪ͵
ͺͼͽΒͳ Ͱ͵ ͰͺͻͷͰΔͳͬ
ͼͽͪͫͳͶ ΒͰͲͭͻ Ͱͽͳ͵Ͱ ͺͻͳͺͪͯͼͽͳ ͵ΒͰ ͺΒͰͯͳ; ͫͰͲͫͰΌ;ΒͰ
ͼͺ;ͼͺͻͶΕ;
ΒͰͲͭͻ͵ΒͰͷͱͰͫͳͽͳͬͪͱͪͳͲͬͻͼͪͷͺͽͬͪΔͪͳͶͳͰͪ;ͽͰͽͳͼ
ͽͳ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
ͪͼͰͰͼͽͯͱͳͬΓͪͬͪ͵ͪͼͬͰͽͺͻͷͰͰͳͺͼͰͰi ̾ͻͳ͵ͼͰ
ͼͽͻ
̀ͪͬͰͽͰͻͳΒͼ͵Ͱ͵ͼͽͪͽͪͳΒͰͪͻͯͳͷͪΒͰͯͼͽͪͬͪͳͼ͵ͪͲ͵ΒͳͷͼͰ͵ͪͱͰ– Ͱͼͽͪͬͳ̹ͱͰ
ͫͰͲ ͼͬΒͳ ͭͅͳ Ͳͪͺͪͯͳ ͊ͻͫͳ Ͱ ͼͪͷ ͽ͵ͷ ͻͪͽͬͪ ͯͬͪͯͰͼͰͽͬͰ͵ͬͳ ͼͺͪͼͰͳ ͼ; ΒͰͻ ͼ;
ͳͷͪͶͳͭͯͰͯͪͯΌ;
̹ͳͽͳ͵ͼͷͺͶͳͽͪΒͰͶͰͺ
ͺͻͳͷͪͷΓͳͬ
ͺͯͼͽͳͪΒ
ͪ͵ͲͪͬͯΓͳͬ
ͳͫͳͶͫͳͯͳͬ͵ͪͯͪ
ͫͳͼͬͳΓ;ͯͳͫͳͶͳͷͻͪͶͼͪͬͻͰͳ
ͰͪͭͻͰͼͳͬͳͳͫͰͲͳͽͰͻͰͼ;ͼͷͰͻͰͳ̽ͪͼ;ͼͬͰͽͪͼͰΓͪ
ͬͪͶͳͼͪͷͽͪ͵ͬͳΓ;ͯͳ
͵ͪͽͽͳΒͰͫͳͶͳͰͷͱͰͫͳͽͳ
ͰͫͳͫͳͶͳͻͪͽͬͪ
ͼ;͵ͫͪ
ͪ͵
ͳͳͯͰͶͭͳΒͪ
ͼͰͷͽͰΒͰͯͳͰ͵ͼͷͺͶͳͽͼ͵Ͱ
ͪͶͳͳͪͫͳ;ͽͪ͵ͬͷͼͬͰͽ;ͫͳͶͪͫͰͼͺͽͻͰͫͪ ͊ͬͰͽ
555
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͪͰͫͳͫͳͳͬͳͶͳͲͪͳΒͼ͵ͳͳͲͯͰΓͰ
ͳͽͳͪͼͰΓͰͪͻͯͳͷͪ͵Βͳͼ;ͻͭͪͳͲͬͪͳ;ͪͳ
ͪͶͰͯͻͱͪͬͰ
ͬͰΕͫͳͪΔͰͷ;ͱͳͬͰͼͬͰͼͪͷ͵ͼͷͺͶͳͽͪ
ͬͰ͵;ͱ
͵ͪ͵ͫͳͻͰ͵ͪͅͽͰ
ͼ͵ΒͰ́ͼͬͰΒͰͯͫͳͫͳͶͯͪͶͳΒͰͺͻͬͬͰ͵ͺͪ͵ͼͷͺͶͳͽͪ
ͳͶͳͫͻ;ͽ̈́ͪ͵ΒͰͫͳͶͬͰͶͳ
͵ͷͪͼ͵Ͱͽͳ̽ͳͭͰ;ͳͲ͊ͳͺͰͯͪͫ;ͯͰΒͰͯͪͯͺͻͬͳ͵ͻͳͿͰΒͪ͵ͼͷͺͶͳͽͪ͵ͪͯͪͳͽͪͳΒͰ
ͺͼͰͯͬͪͳͽͻ;ͯͳͼͰͯͪͼͰͫͰͶͳͳͼͬͪ͵Ͱͽͪ͵ͬͰͺͽͻͰͫͰ̸Ͷͳͪͼ͵ͰͽͰͼ;ͬͰͷͪͻͰͽ͵ͫͳͽͪͬͪͶͳ
ͪͬͷͼͬͰͽ;
ͲͪͻͪͲͶͳ͵;ͯͰͯͳͼͽͪ
͆ͪͳͪͶ ͼͰΕͪΔͰ͵ͻͰΕͰͼͰ ͯΓ;ͫͪͬͳͺͻͰͷͪͼͬΒΒͪͳΒͳͯͷͻͱΔͰͺͻͰͷͪͯͻ;ͭͳͷͪ
ͪͶͳ;ͬͳΒͰͬͻͰͷͰͳͯͪͳͪͶͰͼͪͷͷͻͱΔͰ͋ͳͷͰ͵ͪͯͪͼͰͼͽͬͪͻ;ΒͰͫͳͫͶͳΒͼ͵ͺͻ
ͻͪͼͽͬͯͪt́ͰͺͻͳΒͪͽͰΓͳͬΒͰ͵;ͺͼͽͪΕͰͯͷͪΕͳΔͰͭͬͳi ͪͅͽͰΒ
͊ͪͷͼͺͻͪͬͪΔͰ
ͪͳͪͶͭ – ͪͳͪͶͪͫͰͲͼͰΕͪΒͼͽ
ͪͳͪͶͳͼͪͷͺͻͰͲͳͻͳͶͳͼͪͷͷͻͱΔͪ
ͺͼͶͰͯͳͪ
ΒͰͷ;͵ͰͽͻͪΒͪΔͪ͵ΒͰͺͻͽͳͰͺͯͭͰͼͶͷͯͪͼͰͰͫ;ͯͰͽͬͰΕΒͰͼͽͰ͇ͪΒͰͻͰͲ;ͶͽͪͽͳͯͰͽͳ
ͽͰͽͼ͵ͭͼͪͷͻͪͲͯͻͪ̽ͼͽΒͰͬͼ͵ͳΒͰ;͈ͳͰͬͷͯͰͬͳ͵; ͺͼͬͰͽͳͯͼͽͪͺͪͱΔͰͬΒͼ͵Ͷͼ
ͽͳ͵͉ͯ;ͼͪ
ͪͬͲͪͺͪͱͪΔͰͺͻͰͽͬͻͳΒͰ;ͬͳͯͯͻ;ͽͬͰͰͲͪ͵ͳͽͼͽͳͺͻͰͷͪ͵ΒΒͼͪͷͺͻͰͲͳͻ
ͺͯͼͽͳͰ
ͳͲͪͲͳͬͪ
;ͬͰΕͪͬͪͺͻͰͲͳͻͯͻ;ͭͳ t́ͽͼͷͷͳͬͳͰͺͻͰͲͳͻͪͶͳͼͬΒ;ͪͻͯͼͽ
ͯͪ
ͫͳͼͷΔͳͷͪ;ͭͯͳͶͳ
ͽͼ;ͪͼͳͬͳͰͺͻͰͲͳͻͪͶͳi
͆ͪͳͪͶͪͼͪͷͷͻͱΔͪͻͪΌͪͼͰ͵ͯͺͻͳͺͪͯͳ͵ͪΒͰͯͰͳͬͳͶͳͲͪͳΒͰ;ͭͻͪΌͳͬͪΔͰͷͳͺͪ;
ͷͱͯͪͳͰͻͬͳͷͶͫͽͷͳΒͰͳͲͯͻ;ͭͰͳͬͳͶͳͲͪͳΒͰ͇ͬͪΒ͵ͪͶͰͷͪͱͪͶͼͽͳΒͰͫͰͼͺͶͯͪ
ͪͺͻͽͳͬ
ͬͰͷͪͼͰͶͪ͵ͺͻͳͷͪͳͬͻͶΒͰͺͻͯ;͵ͽͳͬͪ͋ͪΒͺͼͽ;ͺͪ͵ͳΒͰͫͳͰͺͲͪͽͪ͵ͳ;
ͯͪͶͰ͵ΒͺͻͶͼͽͳ
ͪͶͳΒͰ;ͪͰͯͫͪ
ͲͪͬͪΓ;Β;Εͳ ͲͶ
;ͺͽͻͰͫͳͷͰͯͳΒͪ
ͯͱͳͬͰͲͪ;Ό;Β;Ε;
Ͱͼ͵ͪͶͪͳΒ;ͳͰͿͳ͵ͪͼͼͽ
͊ͬͪ͵ͳͪͻͯͲͪͼͶ;ͱ;ΒͰͯͪͭͪͺͻͳͺͪͯͳͳͼͬΒͳͷͯͻͱͪΔͰͷͺͺͻͪͬΓͪΒ;ͼͪͼͰΕͪΔͰͷΓ;ͫͪ
ͬͳ̸ͶͰ͵ͼͪͯͪͻ͊ͶͱͰΔͳͳΒͰͼͬΒͰͬͻͰͷͰͲͪͺͳͼͪt͊ͬͪ͵ͳͪ͵ͳͪΒͷͪΔͳͪͻͯͰͺͬ
Γͳͬͳ ΒͰ ͳͲͯͪͪ͵ ̹ͱΒͰ ͲͪͷͳͼͶͳi ͈ͪͻͪͿͻͪͲͳͻͪΒ;Εͳ ͻͳΕͪͼ͵ͳ ͲͪͬͰͽ
̺Ͷͪͯͳͷͳͻ ͊ͶͬΒͰͬ ΒͰ
ͪͺͳͼͪt͡;ͫͳͼͬͰͯͻ;ͭͰͪͻͯͰ͵ͪͼͬΒͼͺͼͽͬͰͳi ̓ΔͳͱͰͬͰͬͳͰ
͵ͽͫͪͻ
̸͵ͼͰ
ͬͪͷͪ͵ͼͳͷͪ͊ͶͬΒͰͬͪͼͬͪͽͳ͵ͪͪ͵ͼͳͷ
ͪͪͷͰΕͰͺͳͽͪΔͰ ͵ΒͰ;ͼͰͫͳͬͰΕͼͪͯͻͱͳͯͭͬͻ–
͵ͪ͵ͪΒ͵ΒͳͷͻͲͳͼͺͼͽͬͰͳͪͻͯͷͱͰͬͶͰͽͳͰ͵ͳͯͻ;ͭͳͳ͵ͪ͵ͳͯͪͶͳ;ͺͽͰͷͱͰͳ͵
ͭͪͯͪͬͶͳ
͆ͪ ͼͻͰΕ;
͵ͼͷͺͶͳͽͳ ͳͺͪ͵ Ͱ ͪͼͰΓͪͬͪΒ; ͬͪΒ ͼͬͰͽ ͳ ͳ ͳͼ; tͰͺͬΓͳͬͳ ͳͲͯͪͪ͵
̹ͱΒͰͲͪͷͳͼͶͳi
ͬͰΕͼ;ͼͪͷΓ;ͯͳͯͻͰΌͰͳ;ͬͰͻͰΔ͇ͪͯͪͻͯͪͼͰͳ
Ͳͪͳ
ͻͪͲͶͳ͵;Β;ͺ
ͼͬͷͼͽͪͬ;ͳ ͼͪͷͳͲͪͫͻͪͷ ͼͽͪͽ;ͼ;́ͯ͵ ΒͰͷͳͼͳΒͪͪͻͯͪͯͪͰͳͷͯͺͻͳͼͰ ͫͭͪΕͰΔ;
ͬͰͪͼͽͬͪ
͵ͼͷͺͶͳͽͪΒͰͼͪͷͳͷͼͬΒͳͷͺͻͰͯͰΓͰΔͰͷͬͰΕͳͼͺ;ͳͼͬ;ͼͬΒ;ͷͳͼͳΒ;͆ͳ͵ͪ
͵ͪͬͷ;ͬͳͳͪͺͻͳΒͰͺͽͻͰͫͪ
ΒͰͻͰͷͪͼ͵ͳͷͯͪͼͰͷͳͼͳͪͻͼ͵ͳͽͪ͵ͷͳͳ
Ͱͷͪ͵ͷͰͯͪ
Ͳͪͬͳͯͳ
ͳͽͳͺͪ͵Ͱ͵ͯͻ;ͭͳ
ͺͪΒͷͪΔͰͪͳͪͶͳͼͽͳ
ͷͭ;ͯͪͷ;ͼͶ;ͱͰ͵ͪ;Ͳͻ͇ΒͰͼͪͬͻ
ͰΓ;ͯͼ͵ͫͳΕͰ
͵ΒͰΒͰͲͫͭͽͭͪͳͼͽͪͶͳͲͬͪ͋ͬͻͰͬͰͲͪͷͳͼͶͳͺͻͯ;͵ͽΒͰΓ;ͯͼ͵ͭ;ͷͪ
ͪ
ͬͰͻͬͪͽͳͲͪͫͶ;ͯͪ
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ: ͆ͪͳͪͶͳ;ͳͬͰͻͲͪͶ
̸̸̺͉͌͆́̾̀̈́́̀͏̸̸̸͉̺́́͆̾̀͌̾̾͢͠ͅ͏̸̺́́̈́́̀͏̸́͠
͈ͽΒͰ;͵ͪͲͪͪͽ͵ΒͰͼ;͵ͼͰ͵ͬͰͰͪͳͪͶͳͲͷͪ
ͯͪΒͰ͵ͼͷͺͶͳͽͳͲͪͷͼ;ͻͭͪͽ
ͶͰ͵ͪ
ͪͼͪͷͷͻͱΔͪͬͳͿͰͷͰ
ͳͷͺͶͳͳͽͼͰ;ͺ;Ε;ΒͰͪͳͲ;ͲͰͽͪͲͪͪΒͯͼͪͪͳͪͶ
ͭͳ;ͳͬͰͻͲͪͶͭ ͇ͯͪͳͪͻͰͪͬͪΔͪ ͬͭͺͳͽͪΔͪ
ͯͽͭͪͪ͵Β;ΕͰͼͽͻͪ;ͺͻͰͽͰͭ;ͽͳ
͵Ͷͪͽ
ͲͪͬͳͼͳΕͰ;ͬͰͶͳ͵ΒͷͰͻͳͫ;ͯ;ΕͼͽͼͬͰͽͪ̀ͪͽͽͻͰͫͪͼͪͭͶͰͯͪͽͳ͵ͼͰ͵ͬͰͰͺͻͰͯͰΓͰ
ΔͪͲͪΒͰͯ;ͳͶͳͯͻ;ͭ;ͼͽͻͪ;
ͲͪͯͷͳͪͳΒ;ΒͰͯͰͳͶͳͯͻ;ͭͰͺͲͳͳΒͰ́ͼͽͻͳΒͼ͵ͳ
ͽͼͰͺͻͰͰͼ
ͽ ͳͳͶ͈ͫͰͯͪΒͰͯͭͪͳͪͷͳΓͰΔͪ ͺͻͼͬͰͽͳͽͰΓͼͽͬͪ
ͪͺͻͳͷͰͻ
ͳͲͪͲͳͬͪͶͪΒͰͻͰͪ͵ͳΒ;
ͯͻ;ͭͰͷͳͼͪͰͼͽͻ;ΒͰ ͻͷͪͽͳͲͷͪ
ͺͳΒͰͽͳͲͷͪͳͽͪ͵ͻͰͯͷ
ͽΒͰͷͭͶͫͳͽͳͺͶͯͼͲͪ
ͼͽͬͪͻͪΔͰ͵;Ͷͽ;ͻͭͫͭͪͽͼͽͬͪͳͻͪͲͬͻͼͼͽͳ
ͅͰΌ;ͽͳͷ
ͷͭ;ΕͰͼ;ͳͺͪ͵Ͱ
ͬͪ͵;Ͷͽ;ͻͰ͵ͼͰ͵ͬͰͰͺͻͰͷͰΕͪΒͪͷͰͻͰͳ͵ͻͪΒͼͽͳͳͼͽͳ
ͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭͯͱͳͬΓͪͬͪΔͪͼͬͰͽͪ
ͽͺͻͰͯͼͽͪͬΓͪΒͰͯͪͯ͵Γ;ͳͻͪͲ
ͶͭͪͰͻͪͲ;ͷͰͬͪΔͪͳͬͳͶͳͲͪͳΒͪ̽ͪͶͳͼͰͳͬͳͶͳͲͪͳΒͰ;ͺͼͽͷͯͰͻͷͼͽͪΔ;
;ͯͫ;ͭͶͫͪ
ͶͳͲͪͳΒͰ͵ͪͺͻͰͼ;
ͪͶͳͳ ͺͻΒͰ͵ͽ;
ͰͻͪͲ;ͷͰΒ;ͲͪͽͽͽΕͰ
ͳͶͳͲͪͽͽΔͳͬͻͪͲ;
ͷͰͬͪΔͰͳΒͰͷͭ;ΕͰ ̽ͪͶͳͳͿͻͷͪͳͪͽͰͶͭͳΒͪͺͯͼͽͳͰ
ͽͫͳͫͳͶͻͷͪͶͳͰ
͵ͳͬͪ
ͳͶͳͼͺ;ͽͪͬͪͻͪͲ;ͷͰͬͪΔͰͳͬͳͶͳͲͪͳΒͪ ̽ͪͶͳͼͰͫ;ͯ;Εͼͽ͵ͼͽͻ;ͳͰͳͻͰͪͶͳͲ;ΒͰͺ
ͷͰͻͳͰ͵ͰͯΔͳ
ͳͶͳ;ͳͽͰͻͰͼ;ͼͬͳ ͆Ͱ͵ͻͳͼͽͳͶͳͼͰͷͰͯͳΒͼ͵ͪͽͰͶͭͳΒͪ͵ͪͼͻͰͯͼͽͬͲͪ
ͯͷͳͪͳΒ;ͳ͵Βͳͼ;ΒͰͼͽͬͻͳͶͳͳͲͪͻͰͺͼͽΒͳͷͭ;Εͼͽͯͪͫ;ͯͰͺͻͰ;ͲͰͽͪͳ;ͼͷͰͻͰͪ
ͫͪͺͻͽͳͬΔͳ
͌ͳͬͰͻͲͪͶΒͰͳͯͰͪͶ͵ΒͳͺͻͰͫͳͬͪ;ͽͰͳ͵ΒͼͿͰͻͳͳͲͪΒͰͯͼΔͷͼͪͬͻͰͷͰͳͷΓ;ͯͳͷͪ
Ͳͪͽ Ͷͪ͵ͪͬͪ ͱͳͬͽ ͋Ͱͳ͵ͪ ͼͻͰͯͼͽͬͪ Ͷͪ͵ ͺͻͰͶͪͲͰ ͪͳͪͶͰ ͳ ͵;Ͷͽ;ͻͰ ͭͻͪͳͰ ͳ
ͫͳͬͪΒ; ΒͰͯͯ; ͳ ;ͭͶͪͬͷ ͫͰͲ ͳ͵ͪ͵ͬͳ ͽͺͻͪ ͺͻͳͬͪͽͪͪ ̀ͪͬͪΓ;Β;Εͳ ;ͳͬͰͻͲͪͶͳͷ
ͺͻͪͬͳͶͳͷͪͷͭ;ΕΒͰͼͪͫͻͪΕͪΒͳ;Ͷ͵ͪͶͳͷͳͼͬͰͽͼ͵ͳͷͻͰͶͪͳΒͪͷ̸ͪͶͳͽͪ͵ͬͳͺͻͪͬͳͶͪͰͷͪͳ
ͰͷͱͰͳͫͳͽͳ;ͶͳͷͳͪͳͪͶͷͯͱͳͬΓͪͬͪΔ;ͼͬͰͽͪͼͰͷͰ͵ͳͷͪͶͫͻΒͳ;ͳͬͰͻ
ͲͪͶͳ Ͱͽͳ͵ͳ ͺͻͳͳͺͪ ͺͺ;ͽ
ͻͰͳͷ
ΒͰͬͪΌͰͼ͵ͭ ͲͶͪͽͭ ͺͻͪͬͳͶͪ
ͯͰͶͳͷͳ ͷͱͯͪ
ͯͰ͵ͪͶͭͪ
͵Βͳ;ͬͰͶͳ͵ΒͷͰͻͳͷͭ;ͬͪͱͳͽͳͳ;ͬͪͻͳΕͪͼ͵ͳͷͳͬͳͶͳͲͪͳΒͪͷͪ̀ͶͪͼͽͪΒͰ
͵ͪͯͪ;ͳͬͰͻͲͪͶ
ͳͲͬͰͼͿͰͻͰ;͵ΒΒΒͰͻΌͰ
ͪͼͽΒͳͯͪͲͪͭͼͺͯͪͻͳ͵;Ͷͽ;ͻͳͷͳͯ;ͬͳͷ
ͱͳͬͽͷ
ͺͪ;ͯͻ;ͱͰͼͺͶͳͽͳ͵ͷͳͺͻͳͼͳͶͷͺͼͽͪΒͰ̽ͪͷ͵Ͷͬͷͪ͵Βͳͬͳͼͳͪͯͼ;ͯͫͳͪ
ͷͪͯͻͱͪͬͪͳͪͻͯͪ
ͪͯΔͳͬͷͼͪͷͫͳͽΕ;
͊ͰͷͷͪͶͫͻΒͳͺͻͰͼͬͰͭͪͷͻͪͶͳͬͻͰͯͼͽͳ͵ΒͰͳͷͪΒ;;ͳͬͰͻͲͪͶͳ͵ͪͻͪ͵ͽͰͻ
ͬͻͰͯ
ͼͽͳͼ;ͻͰͶͪͽͳͬͰͳͲͪͬͳͼͰͯͷͰͼͽͪͳͬͻͰͷͰͪ
ͯͼͪͳͪͪ͵ΒͳͳͺͳͷͪΒ;ͪͻͯͳ̸͵
ΒͰ ͺͽͬͪΔͰ ;ͳͬͰͻͲͪͶͳͺͻͪͬͳͶͪ ;ͷͪͽͰͻͳΒͪͶͷ
ͽͰͳ͵ͷͼͬͰͽ;ͼ;ͽͪͰͷͳͬͼͽ
;
ͼͿͰͻͳͯ;ͪͲͪͰͳͷͽͪ͵ͬͳͷͳͽͳͳͷͪͺͽͻͰͫͰͳͷͭ;Εͼͽͳ͈ͪͳͺͪ͵
ͪΒͬͳͰͺͯ;ͽͳͪΒͰͷ
ͰͼͪͷͽͰͳ͵ͭͼͬͰͽͪͬͰΕͳͱͰΓͰͲͪͯͷͳͪͳΒͷ
;ͳͬͰͻͲͪͶ;ͺͻͪͼͽΒͳͯͪͲͪͭͼͺͯͪ
ͻͳ Γ;ͯͼ͵ͳͷ ͱͳͬͽͳͷͪ
ͯͪ ͯ Γ;ͯͼ͵ͭ ͷͽͬͪ ͼͽͬͻͳ ͬͰ͵ͪ
ͯ ͵;Ͷͽ;ͻͰ ͻͪͲͬͻͼͼͽͳ
;ͳͿͳͳͻͪͼͽ
t̓;Ͷͽ;ͻͪΒͰͫͳΕͰͪͳΒͰ;ͯͻͱͪͬͷͫͶͳ͵;i
ͺͳͼͪΒͰ͑ͺͰͭͶͰͻ
**
̽ͻͱͪͬͳ
ͫͶͳ͵ΒͰ
ͺͻͰͷͪͬͶͪͯͳͳ͆ͳ͵ͶͪΒ;
ͺͻͶͪͲͪͳͳͷͪͲͪͽͳͽͳ͵ͳ͵ͪͻͪ͵ͽͰͻ̺ͰͶͳͯͪt̹ͭͯͪΒͰ
557
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͻͱͪͬͰ ͪͻͯͳͷͪ ͯͪ ͳͷͪ ͽͪ ͯͪ ͺͻͺͪͯͰ
͵ͪ͵ ͫͳ ͪͻͯ ͺͻͰͱͳͬͰi ͆ͪͳͪͶͰ ͵;Ͷͽ;ͻͰ
ͪͯͱͳͬΓͪͬͪΒ;ͼͬΒͰͯͻͱͪͬͰ; ͺͰͻͳͯͳͷͪͻͫͬͪΔͪ
͵;ͺͪͳΒͪ
ͽ͵ͷͼͬͪ͵ͬͻͼͳ͵;Ͷͽ;ͻͳ
ͷͯͪͳͲͪͼͽͻͪΔͳͬͪΔ̹ͪͰͲΔͳͬͭͺͼͽΒͪΔͪͷͭͳͷͰͽͳ͵ͳͷͲͪΒͰͯͳͪͷͪͫͳͼͰͶͪ͵Ͳͪͽͳͻͪ
ͼͬͪ͵ͳͽͻͪͭ
̸Ͷͳ;ͬͪͺͼͽͷͯͰͻͪͬͻͰͷͰͪ;ͳͬͰͻͲͪͶͳͲͪͳΒͪͼͰͬͳͰͰͬͻͳͺͻͰ͵͵;Ͷͽ;ͻͰ
ΒͰͻΒͰͽͪΒ
ͺ;ͽͺͺͶͪͽͺͻͳͷͪͳͫͰͼͺ͵ΒͪͬͪΒ;ΕͳΒͰͲͪͺͲͳͽͳͬͪͳͼͯ̀ͫͭͽͭͪͼͰͺͼͰͭͶͲͪͺͻͰ
ͳͪͷͪ͊ͪͬͻͰͷͰͳt͵;Ͷͽ;ͻͳiͷͰͪΘͰͻͳͼͬͪͽͳͶͳͼ;
ͲͪͻͪͲͶͳ͵;ͯͰ͵ͪͯͪͺͻͼͬͰͽͳͽͰΓͪ
ͯͪͼͰ
Γ;ͯͼ͵ͫͳΕͰͰ;ͺͻͪͬΓͪͼͪͷͻͪͲ;ͷͷͬͰΕͯͪΒͰͳͬͰͷͪͳͻͪͳͪͶ
ͽͪͬͳͰ
ͼ͵Ͷͷ
ͭͳͷͺͪͼͽͳͷͪ͵ΒͰͺͪͻͪͶͳ;ͳͻͪͲ;ͷͳ;ͷ͇ͺͼͰͯ;ΒͰͬͳͳ
ͯ;ͬͳͳͯ;ͰͬͳͼͶΒ
ͪͶͳ
ͳͷͪͳͫͳͶ͵ͳ
ͺͻͳͲͰͷͳ
ͺͻͳͯͰ
͇ͬͰ ͪΒͳͱͰ ͺͻͳͬͰ Γ;ͯͼ͵ͭ ͫͳΕͪ ͪΒͫΓͰ ͷͭ; ͯͪ ͭͶͳͪΒ; ͺͽ͵;Ͷͽ;ͻͳ ͳ Ͱ͵;Ͷͽ;ͻͳ
ͼͪͯͻͱͪΒͳ̺ͰͷͪΒͰͷͪͶΓ;ͯͳ͵Βͳͷͭ;ͯͶͰͽͳͽͪ͵ͬͳͷͳͲͪͲͬͳͷͪ
ͲͫͭͰͭͪΒͰͺͼͬΒͺͻͳͶͳͳ
ͳ;ͼͶͰͯͳͶͪͬͪͺͻͰͻͳΒͰͽͪͳΒͪ;ͯͰΔ;ͺͻͰͷͪΓ;ͯͼ͵ͷͫͳΕ;͌ͷͰͼͽͰͭͯͪΔͰͭͺͯͼͽͳ
ͪΔͪͽͰͱΔͳ͵ͪͶͰͺͷ
ͯͫͻͷͳ;ͲͬͳͰͷ
ͼͪͯͪͼͰΓ;ͯͼ͵Ͱͯ;ͰͼͬͪΒͪΒ;ͶͪͼͳͬͳͷͼͪͯͻͱͪΒͳ
ͷͪ ́ ͯ͵ ͼͰ ͺͻͼͽͪ͵Ͷ;͵ ;ͳͬͰͻͲͪͶͳͲ;ΒͰ
ͪ;ͽͰͽͳͪ ͵;Ͷͽ;ͻͪ ͼͰ ͷͪͻͭͳͪͶͳͲ;ΒͰ ͈ͻͳͷͳͽͳͬͳ
ͼͬͳͲͰͷͪΓͪ;ΒͰͯͳͳΕͰͼͰ
ͽͺͻͶͰͽͰͻͳͷͪͳ͵ͪͯͪͳΒͰ;ͼͺͰͶ͇ͫͰͲͯ;ͬΓͰͳͬͰ͵ͺͼͽͪΒͰ
ͳͯͰͪͶͳͽͳͺ
Β;ͪ͵ͺͼͽͷͯͰͻͭͯͫͪ
ͺ;͵ͼͻͰͯͼͽͬͲͪͰͳΒͰ;ͬͰΕͪΔͰͺͻͿͳͽͪ
̸;ͽͰͽͳͳͺͻͳͺͪͯͳ͵Ͱ͵ͭͪͻͯͪͶͳͼͽΒͰ;ͯͬͼͽͻ;͵ͷͼͷͳͼͶ;̓ͪͺΒͰͯͳͪΒͰ
ͷͻͪͫͳͽͳͶͳͼͽ
ͪͶͳͳ͵ͪͺͻͳͺͪͯͳ͵ͯͻͰΌͰͭͪͻͯͪΒͰͯͰͶͳΕͶͳͼͽͳͽͭͪͻͯͪ
ͼͳͶͪΔͰͭͬͳͪΒͫΓͳ͵ͪͻͪ͵ͽͰͻͳͻͽͪͳͶͳͽͺͪͯͳ͵͆ͻͷͰͺͪͪΔͪͬͪͱͰΕͰ;ΔͰͭ
ͬΒͲͪΒͰͯͳͳͫͪͬͰͲͳͬͪͶͰͼ;ͳΔͰͭͬ;Ͷͳͼͽ͢ͳͬ͵ͻͰΔͰͺͯͻͪͲ;ͷͰͬͪͶΒͰ͵ͪͱΔͪͬͪΔͰ
ͳͰ͵ͼ͵ͷ;ͳ͵ͪͳΒ;͊;ͼͻͰͽͼͶͳΕ;
ͺͭͽͬ;ͪ͵ΒͰͪͺͲͳͽͳͬͪ
ͼͬͪ͵ͪ͵ͺͻͳΒͪ
ͪͶͳͰͳ
ͼͪͪͺͼͽͻͪ͵ͳΒͷ
ͬͰ͵ͷ;ͺͽͰ
ͫͰͲͶͳͰͳͷΓ;ͯͼ͵ͳͷͫͳΕͰͷ
̓ͪͽͼͰΓ;ͯͳͷͰΌ;ͼͫͬͶͰͳͶͳͰͬͶͰ
Ͷͪ͵ͼͰͳͶͳͽͰ͵ͻͪͲ;ͷͰΒ;
ͼͶͳͼͰͯͰͪͬͪ
ͳͳͬͳͶͳͲͪͳΒͪͷ͇ͪͰͼͰͰͻͪͲ;ͷͰΒ;
ΒͰͻ͵ͪͯͪͫͳͼͰͷͰΌ;ͼͫͻͪͲ;ͷͰͬͪͶͰ
ͰͫͳͫͳͶͳͬͳͶͳ
ͲͪͳΒͪ
ͬͰΕͳͬͳͶͳͲͪͳΒͰ̹ͳͶͪͫͳͽͪͺͼͶ;ͽͪͺͫͰͯͪͭͶͫͪͶͳͲͷͪ͏ͳͬͳͶͳͲͪͳΒͰͺͳͬͪΒ;ͺͻͰ
ͼͬͰͭͪͪͻͪͲͶͳͳͽͳͷͻͰͶͳͭͳΒͼ͵ͳͷͼͬͪͷͪͳͪΔͳͷͪͬͰ͵ͬͳͷͪͭͻͪΌͰͳͷͬͻͰͯͼͽͳͷͪ͆Ͱ͵ͪ
ͯͪͼ;ͼͰͼͪͷͯͯͳͻͳͬͪͶͰ
ͪͯͪͪͼ
Ͳͫͭ͵ͷ;ͳ͵ͪͳΒͼ͵ͰͫͶͳͼ͵ͼͽͳ
ͰͷͳͬͼͰͺͻͱͳͷͪΒ;ͳ
ͫΓͰ;ͺͲͪΒ;ͳͺͯͫͻ;ͳͺͲͶ;̽ͳͺͶͷͪͽͼ͵ͳͶͳͿ
ͽͪ͵ΌͰͬͰ͵ͬͳͷͪͼͽͬͪͻͪ
ͳΒͰ;ͼͽͪΔ;
ͯͪ ͺͻͳ͵ͻͳΒͰ ; Δͳͬͷ ͯͰΔ; ͷͰΌ;ͼͫ; ͷͻͱΔ;
ͺͻͰͲͳͻ
ͶͪͱͰ ͺͽ;ͱͫͰ ͳ ͽ ͼͰ
ͪͲͳͬͪͯ;ͺͶͳͷͼͽͪͯͪͻͯͳͷͪ̽ͻ;ͭͳͼͰͪΒͫΓͰͷͱͰͳͽͻͰͫͪͯͪͻͪͲ;ͷͰͪ͵ͼͰͺͶͪͲͳͯͼͰͫͰ
͵ͪ͵ͪͶͪͱͰͬͰΕͲͪͫͻͪͬΓͰ ͲͶͪͽͷͻͪͶͺͻͪͬͳͶ
͈ͳͼͪ;ͬͰͰ͵ΔͳͭͰ͊;͵ͫͳͬͳͶͳͲͪͳΒͪͳͬͳͼͬͰͽͼ͵ͳͺͻͰͯͪ͵ ͊ͪͷΒ;ͰͶ͎ͪͽͳͭͽ;͵ͪ
Ͳ;ΒͰͪͽ͵ͪ͵ͼͰ
ͪͶͳͰͳͲͪͽͼͰͳͬͳͶͳͲͪͳΒͰͰͻͪͲ;ͷͰΒ;t͆ͰͲͪͺͪͯͬͳͯͳ͵ͪͲͪͺͪͯ
ͽͲͪͺͪͯͬͳͯͳ͵ͪ;ͳͬͰͻͲͪͶ͇ͽͲͪͺͪͯΔͪͳͫΒͪͬΓ;Β;͵ͪͫͰͳͭ;ͭͶͫͪͶ;ͳͽͰͭͻͪ
ͳΒ;
͵ͪͽΒͰͫͳͶͼͽͼͬͰͽͼ͵ͳͷͰͯͳΒͪ
ͰͲͪͺͪͯΔͪͳͺͽ;ͱ;Β;͵ͪͫͰͲͳͲͪͺͪͯͳͳͷͺͰͻͳ
ΒͪͶͳͲͪͷ͌ͼͽͰͺͰ;;͵ͷͰͰͲͪͺͪͯΔͪͳͬͳͯͰͼͬͰͽ͵ͪΒͰͯͪ
ͳͭͪͬͳͯͰͳ͵ͪͺͻͰͽΔ;i ͎ͪͽͳͭ
ͽ
ͼͽͻ
́ͼͽͳ ͪ;ͽͻ Βͪͼ ͺͻͰͳͲͳͻͪ ͭͻͪͳͰ ̀ͪͺͪͯͪ ͆ͪ ͺͳͽͪΔͰ ͭͯͰ ͼͰ Ͳͪͬͻͪͬͪ
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ: ͆ͪͳͪͶͳ;ͳͬͰͻͲͪͶ
̾ͬͻͺͪ
ͯͭͬͪͻͪtͽͪͷͭͯͰͼͰͲͪͬͻͪͬͪͲͪͺͪͯͻͳΕͪͼͽͬͳͺͳΔ;ͳͼͶͪͷͳͺͻͪͬͼͶͪͬ
ΓͰi
ͼͽͻ
ͲͪͳΒͰͯͪͻͳΕͪͼ͵ͪͳΒͰͯͪͰͻͳΕͪͼ͵ͪͳͬͳͶͳͲͪͳΒͪ
͊ͰͯͪͷͯͰͼͰͽͪ͵ ͭͯͳͪ ͺͻͰ ͎ͪͽͳͭͽͪ
Ͳͪ ͻͪͲͶͭͰ ͳͬͳͶͳͲͪͳΒͼ͵ͭ ͰͻͪͲ;ͷͰͬͪΔͪ ͯͪͽ ΒͰ
ͼ;ͺͻͽͪͯͭͬͻ
ͳͽͼͰͯͻ;ͭͰͼͽͻͪͰͬͪ͵ͲͪͰͰͳͬͳͶͳͲͪͳΒͼ͵ͰͭͻͪͳͰ͌ͳͳΒͰͽ
͆ͳ͵ͶͪΒ ͋ͻ;ͫͰ͵Β
͵ͻͳͽͳͪͻ ͰͬͻͺͰͽͻͳͲͷͪ ͳ ͼͳͬͪ ͰͬͻͪͲͳΒͼͽͬͪ ͌ ͵ΔͳͲͳ ̾ͬͻͺͪ ͳ
ͬͰͪͼͽͬ ͺͳͰ ͯͪ ͼ; ͉ͷͪͭͰͻͷͪͳ t;ͬͰ͵ ͫͳͶͳ ͽͶͳ͵ ͪͳͬ ;ͬͰͻͰͳ ; ͽ ͵ͪ͵ ͼ;
ͼͪͷͳ– Γ;ͯͳ
ͯͪͼ;ͼͰͫͰͪͲͳͬͪͶͳͬͰͪͼͽͬͷ
ͼͬΒ;͵;Ͷͽ;ͻ;– ͺͽͰΓ;ͯͼ͵ͷͳͬͳͶͳͲͪ
ͳΒͷ
ͳ
͵ͪͼͬΒͬͳͳͲͪͷ– ͵ͼͷͺͶͳͽͳͲͷͷi ͋ͻ;ͫͰ͵Β
ͼͽͻ
͉;ͼ͵ͳͪ;ͽͻ
ͼͷͪͽͻͪͯͪ ΒͰͯ;ͱͼͽͰͻͷͪͼ͵ͭͰͻͷͪͼ͵ͳͪͻͯͪͯͪͺͼͽ;ͺͪΒ;ͼͪͼͬͳͷͼ;ͺͻͽ
ͯͪͺͻͰͬͶͪ
ͯͪͬͪΒ; ͼͺͼͽͬͰͳ ͰͭͰͽͻͳͲͪͷ ͳ ͼͰͫͰ ͼͪ;ͬͪΒ; ͯ ͫͷͪͰ tͺͽͰͬͰͪͼ͵Ͱ ͳͬͳͶͳͲͪͳΒͰi
͇ͬͼͰͷͱͰͼͽͬͪͻͳͽͳͺͻͪ͵ͽͳ͵ͬͪΔͰͷͯͬͪ ͼͽͪͻͪͳͯͰͪͶͪ ͼͪͯͻͱͪͪ;ͲͪͺͬͰͼͽͳͷͪ – tͼͺͲͪΒ
ͼͪͷͭͪͼͰͫͰiͳtͫ;ͯͳͼͬΒi
ͪͰ;ͯͪͻͷͪͪͳͪͶ;ͼͪͷͫͳͽͼͽ͵ΒͪͼͰͳͼ͵ͻͰΔ;ΒͰͽͻ;ͯͷ
ͯͪͼͰͼͬͷͪͻͯ;ͪͷͰΕͰͼͽͻͪͪ͵;Ͷͽ;ͻͪ;ͳͷͰͰ͵ͪ͵ͬͳͺͽͰΓ;ͯͼ͵ͳ
Ͳͪͺͻͪͬͽ;ΌͳͳͯͰͪͶͪ
͋ͳͷͰͫͳͼͰͯͶͯͼͪͲͪΔͪΒͰͯͪ͵ͬͻͰͯͼͽͳͼͬͳΓ;ͯͳͳͪͻͯͪ
ͪͶͳͳΔͳͬΒͼͪͷͫͳ
ͽͼͽͳ͋ͲͪͳͯͪͫͳͼͰͳͬͳͶͳͲͪͳΒͰͫΓͰͻͪͲ;ͷͰͶͰ͵ͪͯͪͫͳͼͬͪ͵ͪͽͰͱͳͶͪͯͪͫ;ͯͰͼͪͷͼͬΒͪ
ͽͫͳͬͯͳͶͽͷͰͯͪͰtͫΓͰiͯ;ͼͽͪΒ;ͯͱͰΓͰͯͪͯͷͳͳͻͪΒ;ͪͯͳͷtͶͳͷi͉ͪͲ;ͷͰ
ͼͰͯͪͽͪ͵ͬͼͽͪΔͰͼͽͬͪͻͳͰͫͳͬͯͳͶͼ;͵ͫͳͷͪͬͰΕͯͻͪͭͬΓͷͺͻͳͬͪͽͪΔ;;ͽͳͪΒͪ
ͲͯͻͪͬΒ
ͫͰͲͽͺͻΒͪ͵;Ͷͽ;ͻͪͳΒͳ
ͻͪͲ;ͷͰͬͪΔ;ͻͪͲͶͳͳͽͭ
͆ͪͼͪͬͻͰͷͰͳ͵
ͽͪ͵ΌͰͻ;ͼ͵ͳͪ;ͽͻ͊ͰͻͭͰΒ͈ͪͪͻͳ
Ͱͼͪͷͺͯ;ͽͳͪΒͰͷ͋ͻ;ͫͰ͵Βͪ ͳ
ͯͻ;ͭͳ ͼͶͳͷͳͼͶͰΕͳ ͪ;ͽͻͪ
ͬͰΕ ͳͲ ͳͼͽͭ ͳͬͳͶͳͲͪͳΒͼ͵ͭ ͼͰΕͪΔͪ ͼͽͬͪͻͳ
ͲͪͺͳͼͪΕͰ t͌
ͽͷͰͼͰͼͪͼͽΒͳͬͳͼ͵ͪͷͳͼͳΒͪͪͻͯͭ͵ͲͰͻͬͪͽͳͬͳͲͷͪ;ͼͪͬͻͰͷͰΒͺͻͰͶͪͲΒͰͺͳͼͪ;ͬͪ
ͽͳͳͬͳͶͳͲͪͳ;ͻͪͲͬͻͼͼͽͬͳͰͭͶͪͼͼͽͼͬͰͽͪͳͽͳͷͼͪͷͳͷͫͰͲͫͰͯͳͽͳΔͰͭͬ;ͼͪͺͻͳͺͪ
ͯͼͽͫͱͪͼ͵ΒͻͪͲͶͳ͵ͼͽͳ̓ͼͷͼͪi ͈ͪͪͻͳ
ͼͽͻ
́ͯ͵ΒͰ͎ͪͽͳͭͽ;ͼͬͷ
ͼͽͪͬ;ͯͫͻ;ͪͬͪͺͻͳͻͯ;ͳͬͳͶͳͲͪͳΒͼ͵ͭͰͻͪͲ;ͷͰͬͪΔͪ
ͭͻͰͳΒͰ͵ͪͯͪΒͰͲͪͺͪͯͼͬͪͽͪ
ΔͰ;ͳͬͰͻͲͪͶͭ
ͲͪͳͰͽͽ ΒͰ ͺ ͺͻͳͻͯͳͼͽͬͪͻͳͺͪͻͽͳ͵;Ͷͪͻ
ͺͳͷͪ͵ͪ;ͳͬͰͻ
ͲͪͶ
;Ͳ;ΌͰΔͰͽͽͯͻ;ͭͳͰͺͻͳͬͪͽͪΒ;
̹ͳͶͫͳ;ͺ;ͽ
ͪ͵ΒͰͽ;ͺͽͰͷͭ;ΕͰ
ͯͪͳͬͳͶͳͲͪͳΒͰ;Ͷͪͱ;ͬͰͶͳ͵ͳͪͺͻͯͪͷͰΌ;ͼͫ
ͼͪͺͼͽΒͰͳͪͳΒ;ͽͰͽ;
ͯͪͼͰͺͷͳͻͰͼͺͻͼͽͷͳΔͰͳͷͯͪͼ;ͻͪͲͶͳͳͽͰ
ͳͫΓͰͳ
ͭͻͰΒͰͯͰͯͯͻ;ͭͳ͋ͰͱΔͪͲͪͯͷͳͪͳΒͷ
ͳͼͽͳͪΔͰͼͪͷͼͺͼͽͬͰͳͳͽͰͻͰͼͪͳͼ;͵ͫΓͪ
ͬͪΔͪͼͽͳͷͳΓͰͷ
ͳͲͪͲͳͬͪͯͭͬͻͰ͵ΒͳͷͪͼͰͼͽͪΔͰͼͪͷͲͪͽͻ͈ͪͬͪͱͰΓͪͫ;ͯ;ΕͼͽͷͰΌ;
ΔͳͷͪͫͳͶͪͫͳ;ͺͻͳͫͶͳͱͪͬͪΔ;
Ͱ;ͭͼͺͯͪͻͰΔ;ͳͻͫͬͪΔ;
ͽ͵ͪͳͽͰͳΒͪͺͼͽΒͳͯ
͵ͪͯͪΒͰͼͬͰͽͪͳͬͰ͵͇ͪͪͼͰͯͳͲͬͰͼͰͷͰͻͰͷͱͰͯͪͷͪͼ͵ͳͻͪtͳͺͲͷͻͰͳi͵ΒͷͼͰͼͳͶͳͳ
ͬͭͪͼͬͰͽͪͼͬͰͷͪΔͰͼͶ;ͱͰ
ͺͪͼͬͰͰ͵ͼͺͶͳͳͽͳΒͰͽͻͪͱͰͯͪͼͰΔͳͬͰͬͻͰͯͼͽͳͫͰͲͻͰͲͰͻͬ
ͺͻͳͬͪͽͰ
ͽͰͲͪͳͯͻ;ͭͬͰΕͯ;ͼͽͪΒͪΔͰͯͼͰͫͰ
ͯͼͺͼͽͬͰͳͬͻͰͯͼͽͳ͋ͬͯͳͻͪͲͪ
ͻͪΔ;
ͭ;ͫͳͽ͵;ͪͳͪͶͭ͵ͯͪ
͵ͪͽ͵ͪͯͺͻͳͬͪͽͪΔ;ͰͬͻͰͯͼͽͳͳͪͽͳͬͻͰͯͼͽͳ
ͼͬͰͭͪͭͪ
ͽΒͰͼͬΒͼͽͬͰͬͷͯͫ;ͳͳͶͳͲͷBͳͼͬͰͺͽͰͭͺͻͰͬͻͰͯͬͪΔͪ͆ͪͬͪΒͪͳ
ͯ;ͼͽͪΒͪ
ΔͰͷͯ ͼͺͼͽͬͰͳͬͻͰͯͼͽͳͳ ͺͻͳͬͪͽͪΔͰͷͽ;Όͳ
̹ͪͪͶ͵ͪ; ͼ;ͽ͵ͷͳͼͽͻͳΒͰͼͽͬͪͻͪͳ
;ͼͶͬͳͲͪͯͪͪΔͰ;ͷͱͪͬͪΔͰͪͳΒͪ͌ͺͻ͵ͼͽͷͰͽͼͰ;ͭͬͻ;ͯͶͳͻͪͲ;ͷͰΒ; ͲͪͻͪͲ
559
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͷͳ͵;ͯ͊ͻͫͪͳ̻ͻ͵ͪ
ͫͪͶ͵ͪͼ͵ͰͪͻͯͰͼͶͬͰͼ͵ͭͺͻͰ͵ͶͪͳͬͳͶͳͲͪͳΒͼ͵ͰͻͪͲ;ͷͰͬͪΔͰͼͬͰ
ͬͳͰͷͰΌ;ͼͫ;ͯͪΓͪͬͪͳͼ;͵ͫΓͪͬͪ
̀ͪͺͪͯΔͪͳͳͷͪΒ;ͼͺͰͳͿͳͪͯͼͺͻͰͷͪͺͻͶͼͽͳͺͻͰͬͳͰͰͷͪͻͰͲͪΔ;ͲͪͽͽΒͰ
ͰͷͪΒ;
ͳͶͳͲͫͭͽͭͪͽΒͰͽͪ͵ͬͪͯͪΒͰͻͪͯͳΒͰͺͽͳͼ͵;Β;
ͭ;ͻͪΒ;;Ͳͪͫͻͪͬ̀ͪͽͿͪͬͻͳͲ;Β;ͫ;ͯ;
Εͼͽ
͵Β; ͰͷͳͶͳͰ ͵ͼͽͻ;ͳ; ͬͳͰ ͯͻ;ͭͳͷͪ Ͱͭ ͼͰͫͳ ͌ ͽΒ ͫ;ͯ;Εͼͽͳ ͺͯͻͪͲ;ͷͰͬͪΒ;
ͼͺͼͽͬͰ;ͯͷͳͪͳΒ;
ͳ͵ͪ͵ͰͼͪͻͪͯΔ;ͳͼͪͺͼͽΒͪΔͰ̀ͪ̀ͪͺͪͯͺͼͽΒͳͼͪͷͫ;ͯ;Εͼͽ͵ͪ
ͰͳͲͬͰͼͼͽ ͺͻͰͽͬͻͰͪ ; ͽͰΕ; ͳͲͬͰͼͼͽ ͳΒͳ ΒͰ ͺͻͳͻͳͽͰͽͳ ͳΓ ͼͽͬͪͻͰΔͰ ͬͶͪͼͽͳͽͳ
ͳͽͰͻͰͼͪ
̀ͪͽͰͺͰͻͳͯͰͼͬΒͰͽͪͷͰͺͻͶͼͽͳͪΒͻͪͯͳΒͰͺͽ;ͻͪΒ;ͯͻ;ͭͳͷͪ͊ͻͫͳͷͪ
ͻͰͳͷ
ͼͬͰ
ͼͻͯͺͻͳͺͳͼ;Β;ͭͰͳͯͼͽͯͪͫͳͼͰͼͶͫͯͳͶͳͽͰͼͬΒͰͳͼͽͻͳΒͼ͵ͰͳͺͽͰ͵ͰͳͯͪͫͳͳͷͲͪͽ
ͬͻͳͶͳͺ;ͽ;ͫ;ͯ;Εͼͽ̹ͪͶ͵ͪ
DBUFOBNVOEJ
ΒͰͯͪΒͰͯͪΒͺͭͯͳΒͳͼͬͰͽͼ͵ͳͺͻͼͽͻͪͲͪ
ͼͰΒͪΔͰͷͻͱΔͰ
ͪͽͪΒͬͰͷͪͺͶͯͽͬͻͪͺͼͪ
ͺͻͰͼͬͰͭͪͲͫͭͼͽͻͪͳͳͽͰͻͰͼͪ
ͺͼͽͪΒͰͬͰͷͪ
ͺͻͯ;͵ͽͳͬͪͲͪͳͼͺΓͪͬͪΔͰͬͰͶͳ͵ͭͲͶͪ́͵ͷͱͰͺͼͶͰͼͬͰͭͪͽͭͪ;ͫͰͯͳͽͳͼͻͺͼ͵ͰͳͬͰͻͰ
͵ͷͳΒͰͯͪΒͰͲͶͳͲͪΔͳͳͲͪ͊ͻͫͰͯͶͼͪͽͰͯͻ;ͭͰͼͽͻͪͰͽ͵;ͯͪͯͶͪͲͰͳͺͽ;ͱͫͰͳͷͳͻͽ
ͬͻͼͽͬ̀ͪͽͼͰͪͫͪͶ͵ͪͼ͵ͷͽͶ;ͳͼͽͻͳΒͪ;ͺͻͺͪͬΓͪ
ͪͶͳ͵ͪͷ;ͳͽͰΓͳͪͱͳͬͽͪ
͵Βͪ
ͰͺͪͷͰΕ;ΒͰͬͰΕͻͪͼͺͪͷͰΕ;ΒͰ
***
͉ͪͲͻͰͰΔͰͺͻͫͶͰͷͪͯͼͪͪͳͪͶͭͳͶͳ;ͳͬͰͻͲͪͶͭΒͰͼͽͰ;Δͳͬͷͼ͵Ͷͪͯ;
ͪͻ
ͷͳΒͳ
ͷͰͻͳͳͯͰͶͽͬͻͼͽͳͫͪͺͻͳͳͺͪ;ͼͿͰͻͪͷͪ͵ΒͰͳͷͺͻͳͺͪͯͪΒ;͆Ͱͼ͵Ͷͪͯ
ͺͻͰ͵ͻͪͪΒ
ͷͰͻͰͻͪΌͪͼ;͵ͫͰͳͲͶ͵ͪͺͼͶͰͯͳ;ͪͷͰͻͰͲͪͺͳͽͰΔͰͯͻ;ͭͼͽͳ̈́ͪͲͪͽͺΓͰΔͰ͵Βͳ
ͫͳ̽ͰͅͰͼͽͻͬͰ͍ͻͪ;ͲͰ
̾ͭͶͰͲͰ
͉;ͼͰͳͼͽͪͶͰͺͻͰͽͺͳ;ͪͷͪͶͭͪͷͅͽͰͼ͵ΒͰͬͭͬͰ͵ͪ
ͼ
ͭͶͫͪͶͳͲͷͷΒͰͬͰΕͺͰͯͪ͵Γ;ͪ̀ͪͼͪͯͪΒͰͼͽͬͻͳͰͭͪͪͼͬͰͽ;ͳ͵ͪͯͪͳΒͰͫͳͶ͋ͪͻͪ
ͫͪͷͪͳ͵ͪͯͪͳͼ;ͫͳͶͳͭͻͪΌͳͬͪͳͳͺͶͳͼͳͳͿͰ;ͯͳ
ͪͶͳͼ;ͲͪͽͫͯΓͳ͵ͪͬͰͱͳͰ͵ΒͳͷͪͼͰ
ͯͪͪͼ ; ͭͶͫͪͶͳͲͬͪͷ ͼͬͰͽ; ͭͻͪΌ;Β; ͯͻͱͪͬͰ
ͪΒͬͳͯΓͳͬͳΒͪ ͺͼͶͰͯͳͪ ͽͰͯͰͳΒͰ ͯͪ ΒͰͯ
ͺͳͽͳͼͬͪ͵ͷͽͬ
́ͯͳͼͽͪ
ͪ͵ͪͼͬͰͽ;ͰͽͻͰͫͪͯͪͱͳͬͳ͵ͳͫͻͭͬͰΕΓ;ͯͼ͵ͷͽͬ;ͼͬΒͳͷͲͪΒͰͯͳͪͷͪ
ͼͪ ͼͬΒͳͷ ͵;Ͷͽ;ͻͪͷͪ
ͽ Ͱ Ͳͪͳ ͯͪ ΒͰ ͬͰͼͽ ͺͻͰͬͪͲͳΌͰͪ ͬͻͰͯͼͽ ͵Βͪ ΒͰ
ͷͪ ͵ͪ͵ ͽ ͼ
ͳͼͽͻͳΒͷͫͳͶͰͼͪͭͶͪͼ
ͳͺͪ͵;ͼͺͰͶͪͯͪ;ͬͪΓ;ͯͼ͵ͳͻͯ;ͷͭͳͷΔͰͭͬͳͷͽͪͶͳͽͰͽͳͷͪ
͆ͪͼͬ;ͼͽͬͪͻͰΔͪΔͰͳͼͽ;ͺΔͰͬͪͼͬͰͼͰͷͱͰͺͻͰͷͰͻͪͬͪͽͳͶͪͱ
ͳͼͽͳͪ
ͺͻͪͬͳͼͽ
ͳͯͰ
Ͷ͵Ͱ ͫͷͪͰ ͳ ͺͻͪͬͯͪͬͪΔͪ
ͺͻͪͲͳ ͳ ͺͫͰͯͰ ͊ͬͪͳΒͪ ͼͰ ͬͰͼͽ
Ͷͳͪ ͳ ͪͻͯͼͪ
ͷͱͰͳͽͻͰͫͪͯͪͳͼͽͳͰ
ͪͶͳͳͼͬͪ͵ͪͰͬͰͼͽͯͪͼ;Ό;ΒͰ
̽ͰͶͽͬͻͼͽͲͪͼͽ;ͺͪͳͺͲͳͳΒͪͪͳͪͶͭͳͶͳ;ͳͬͰͻͲͪͶͭͪΒͶͪ͵ͰͳͪΒͫΓͰͼͰ
ͷͭ; ͼͪͭͶͰͯͪͬͪͽͳ ͺͶͪͲͰΕͳ ͯ ͼͽͬͻͰͳ ͺͼͶͰͯͳͪ ͈ͼͶͰͯͳͰ ͼͰ ͺͪ͵ ͽͻͰͫͪ ͯͪ ͰΔ;Β; ͪ
ͼͬ;;ͳͬͰͻͲͪͶͳ
ͰͺͻͳͼͽͻͪͼͳͰͽͳ͵ͳͺͻͳͳͺͪ
ͯͼͭͪͽͪͳͷΒͰͳͼͯͳͽͰ–
ͯͪͶͳΒͰͽͻͺͼͽͬͳͶͳΒͰͼͶͫͯͪ͌ͬͷͼͶ;ͪΒ;
ͳͲͫͻͺͻͪͬͰͪͶͽͰͻͪͽͳͬͰΒͰͬͰͷͪͶͪ͵
ΒͰͯͼ
ͽ̸ͪͬͪͶͳͺͯͻͪͲ;ͷͰͬͪͯͪͽͼͰͲͪͼͰͫͰͫͳͻͪͷͻͪͯͪͫ;ͯͰͯͺ;ͽͰͳͯͻ;ͭͳͷͪͰ
ͫͻ;ͽ͆ͰͳͯͪͼͰͯͻ;ͭͳͺͻͫΓͪͬͪΒ;ͳͶ;ͲͳΒͷ;ΌͰͰͼͶͫͯͰ
̸̹͇͇̺̺͌́͆̓́̈́͊̾́ͣ͡͡ͅͅ: ͆ͪͳͪͶͳ;ͳͬͰͻͲͪͶ
̸̸͉͉̈́́͋̾͋͌
-+6#*/,0..*-04"7-+&7*ſ
5)&/"5*0/"-"/%5)&6/*7&34"-
SUMMARY
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XFMM
LOPXO'SFODIUIJOLFST
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XIBUDPNFTGJSTU
BOEUIBUCFJOHB'SFODINBOJTNFSFMZBDPJODJEFODF5IFMBUUFSPOFTBJEUIBUIFIBEOFWFS
NFUBNBOCVUPOMZ'SFODINFO
*UBMJBOT
3VTTJBOTBOEPUIFST5IFTFBSFUXPFYUSFNFBOTXFSTUPUIFPME
QSPCMFNPGVOJWFSTBMT
XIFSFCZUIFGPSNFSPOFJOTJTUTPOUIFVOJWFSTBMBOEUIFMBUUFSPOFPOUIFTQFDJGJD
XJUIQSBDUJDBMDPOTFRVFODFTGPSUIFPSHBOJ[BUJPOPGTPDJBMMJGF
5IFBVUIPSPGUIJTQBQFSIPMETUIFWJFXUIBUUIFQSPCMFNDBOCFSFTPMWFEJGJOTUFBEPGPQUJOHGPSFJUIFS
QPMF
XFPQUGPSUIFNJEEMFQPTJUJPOCFUXFFOUIFUXP
GPSIBSNPOZBOENFBTVSF
JOUIFXBZUIFBODJFOU
(SFFLTSFDPNNFOEFE5IJTJTBDPOTFRVFODFPGUIFGBDUUIBUXJUIPVUUIFOBUJPOBMBTQFDUBIVNBOCFJOHXJMM
SFNBJOTQJSJUVBMMZTIBQFMFTT
BOEXJUIPVUUIFVOJWFSTBMJUXJMMCFEFWPJEPGJUTIVNBOFTTFODF
5IFQBQFSBEESFTTFTTPNFPGUIFDPOTFRVFODFTPGPQUJOHGPSFJUIFSTUBOEQPJOU
TVDIBTUIFQIFOPNFOB
PGOBUJPOBM TFMG
IBUSFEBOEMBDLPGVOEFSTUBOEJOHBNPOHDJWJMJ[BUJPOT
KEYWORDS: UIFQSPCMFNPGVOJWFSTBMT
UIFOBUJPOBM
UIFNJEEMF
NFBTVSF
͉͊
̸̸̹͇̺͇͇́͆͐́̈́͑̾́ͣ͑͑͡ͅ1
͌ͳͬͰͻͲͳͽͰͽ;́ͼͽͷ͊ͪͻͪΒͰͬ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͈ͪͶͰ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
͈ͪͶͰ ͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͺͼ͵ͪ– ̹ͳ͎
̸͆͏̸̸̸̸̸͇͉̺͎͈͇̺́͆̈́͆́́̀̀̽̾́͆͋͆́͠͠–
̸̸͚̻͇̹͇̻͇͇̻͈͉͉́̀̾͌̈́̈́͆́̈́̓̈́͆́̾͠ͅͅ
͉͈̹͉͈̾͌̈́́̓̾͊͊̓̾
̸̸͊̿̾͋̓: ͌ͬͷͻͪͯ;
ͪ;ͽͻΕͰͺͻͰͯͼͽͪͬͳͽͳͲͪͼͽ;ͺΓͰͼͽͯͻͰΌͰͳͯͰͬͳΒͪͽͳͺΒͪͬͪͪ
ͺͻͼͽͻ; ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͺͼ͵Ͱ
͵ΒͰ ͼͰ ͷͭ; ͽ;ͷͪͳͽͳ ͵ͪ ͺͼΓͰͯͳͪ ͼͪͬͻͰͷͰͳ ͭͶͫͪͶͳͲͪͳΒͼ͵ͳ
ͺͻͰͼͪ͊ͬͰΒͰͺͻͳͷΒͰͽͳΒͪͰͷͭ;ΕͼͽͺΒͰͯͳͪͪͯͪͼͰͼͰͼͪͷͰͽͳͷͪͼͬͪ͵ͯͰͬͳͰͳͯͻ;
ͽͬͰͳͷͺͻͷΒͰͪͷͪ
ͽͬͻͶͰͼͽͯͰͽͰͻͷͳͳͰͻͪͲͶͳͳͽͰͫͶͳ͵ͰͯͰͬͳΒͪͽͭͺͪͪΔͪ
ͺͺ;ͽ
͵ͻ;ͺͳΒͰ
͵ͻͳͷͳͪͶͪ
ͼͪͷ;ͫͳͼͽͪͬͪ
͵ΒͰ ͳͷͪΒ; ͰͼͪͭͶͰͯͳͬͰ ͺͼΓͰͯͳͰ ͺ ͯͻ;ͽͬ ͉ͰͲ;Ͷͽͪͽͳ
ͺͻͰͯͼͽͪͬΓͰͳ;ͻͪͯ;ͯͳͼ;ͰͷͺͳͻͳΒͼ͵ͭͳͼͽͻͪͱͳͬͪΔͪͯͻ;ͽͬͰͳͷͺͻͷΒͰͪͷͪ;͉Ͱͺ;ͫͶͳͳ͊ͻͺ
ͼ͵Β
ͼͺͻͬͰͯͰͭ͵ͻͪΒͰͷͭͯͳͰ
͉̓͌͐͆̾̾͐́͡: ͭͶͫͪͶͳͲͪͳΒͪ
͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͺͼ͵ͪ
ͯͰͬͳΒͪͽͰͺΒͪͬͰ
̺͇͌̽
͊ͬΒͰͯͳͼͷͱͳͬΓͰΔͪ;ͬͻͰͷͰ;ͺͻͷͪͰͳͬͻͳΒͰͯͼͽͳ
ͺͽͰͭͼͳͻͷͪͽͬͪ
ͬͳͼ͵Ͱ
ͼͽͺͰͰͲͪͺͼͶͰͼͽͳͳͼͬͰͭͪͭͽͼͰͳͯͳ͵ͽͳͻͪΒ;ͭͶͫͪͶͳͽͻͰͯͬͳ
ͪͽΒͰ;ͼ;ͺͻͽ
ͼͽͳ ͼͪ ͼͳΒͪͶͪͽͻͺͶ͵ͷ ͺͪͻͪͯͳͭͷͷ ͯͪ ͯͻ;ͽͬͰͪ ͻͷͪͶͼͽ ͺͯͻͪͲ;ͷͳΒͰͬͪ
ͺͻͳͶͪͭΌͰͼͽͯͻ;ͽͬͪͺΒͰͯͳ;
ͯͪΒ;Εͳͯͭͬͻͪ ͺͻͫͶͰͷΓ;ͯͼ͵Ͱ ͰͭͲͳͼͽͰͳΒͰ ͠;ͭͬͳΕ
͆Ͱͷͭ;Εͼͽ ͺΒͰͯͳͪ ͯͪ ͼͰ ͼͳ ͼͪ ͼͬͪ͵ͯͰͬͳͷ ͺͻͫͶͰͷͳͷͪ
ͬͰͶͳ͵ͳͷ ͵ͻͳͲͪͷͪ
ͶͷͬͳͷͪͳͺͻͷΒͰͪͷͪ;ͯͻ;ͽͬ;ΒͰͯͪΒͰͯͿͪ͵ͽͻͪ͵ΒͳͯͺͻͳͼͰͻͪͲͬΒ;ͳͳͻͰΔ;ͯͰͬͳ
ΒͪͽͳͫͶͳ͵ͪͺͪͪΔ̻ͪͶͫͪͶͰͼͽͻ;͵ͽ;ͻͪͶͰͰΒͰͯͪ͵ͼͽͳͲͪͼͬΒ;ͺͼΓͰͯͳ;ͳͷͪΒ;ͷͪͼ
ͬͳͼΒͰΕͪΒͯͰͷͽͳͬͳͼͪͼͽͳΓ;ͯͳ
ͺͻͪͼͽͰͼͳͭ;ͻͼͽͳͳͼͽͻͪͯͭ;ͫͳͽ͵ͪͱͳͬͽͳͪͼͳͳ
ͷͪͻͭͳͪͶͳͲͪͳΒͰ ;ͯͻ;ͽͬ;͆ͪΒͽͰͱͳ ͫͶͳͳ͵ͻͳͷͳͭͰͭͺͪͪΔͪͳͲͻͪͱͰͳ ͼ; ;ͯͻ;
ͽͬͳͷͪͼͬͰͶͳ͵ͳͷͼͳΒͪͶͳͷͻͪͲͶͳ͵ͪͷͪ
͵ͪͳ;ͯͻ;ͽͬͳͷͪͼ ͬͳͼ͵ͷͼͽͺͷͼͳͻͷͪͽͬͪͳ
ͰͲͪͺͼͶͰͼͽͳ͆Ͱͷͭ;ΕͼͽͲͪͺͻͳͼͽ;ͺͺͶͳͽͳ͵ΒͳͶͳͰ͵Βͯͻ;ͭΒͬͻͼͽͳͯͻ;ͽͬͰͰͷΕͳ
1
milosevic_biljana@ZBIPP.com
̸̸̹͇̺͇͇́͆͐́̈́͑̾́ͣ͑͑͡ͅ: ͆ͪͳͪͶͳͳͲͻͪͲͯͰͬͳΒͪͽͳͺΒͪͬͪ– ͳͲͷͰΌ;
ͲͯͻͪͬͼͽͬͰΒ ΔͰͲͳ ͳ ͼͳΒͪͶΒ Ͳͪͽͳͽͳ ͵ͪͻͪ͵ͽͰͻͳͼͽͳͳ ͼ; ͫͶͳͳ ͼͽͻ;͵ͽ;ͻͪͶͭ ͪͼͳΓͪ
͵ΒͰͳͲͬͳͻͰͳͲͼͪͷͰͯͻ;ͽͬͰͰ ͼͽͻ;͵ͽ;ͻͰͳͯͻͰΌ;ΒͰͺͶͱͪΒΓ;ͯͳͼͯΔͳͬͳͷͰ͵ͷ
ͼ͵ͳͷ
͵;Ͷͽ;ͻͶ͵ͳͷͳͶͳͺͶͳͽͳ͵ͳͷͫͳΓͰͱΒͳͷͪ͊ͳͻͷͪͽͬ
ͰͲͪͺͼͶͰͼͽ
Ͱ͵ͷͼ͵ͳ
Ͷͷͬͳ
ͺͬͰΕͪͬͪΒ;ͻͪͲͶͳ͵ͰͳͻͪͲͯͻͰͳͲͷͰΌ;Γ;ͯͳ
ͼͷͪΔ;ΒͰͼͰͼͶͳͯͪͻͼͽ
ͯͻ;ͽͬͰͪ͵ͰͲͳ
ΒͪͳͺͼͽΒͰΕͳͻͷͪͽͳͬͳͼͳͼͽͰͷ ͅͳͶͰͬͳΕ͑
͈ͻͰͷͪͪͬͯͳͷ͈ͪͰ;ΒͶͳΕͪ
ͯͬͪ
Ͷͳͪ ͭͶͫͪͶͳͲͪͳΒͰ ͲͪͪͬͪΒ; ͪ
Ͱ͵ͷͼ͵; ͰͿͳ͵ͪͼͼͽ ͳͶͳ ͼ;ͺͰͻͳͻͼͽ ͳ ͫ
ͼͳΒͪͶ
ͳͿͰͻͳͻ; ͼͽͻͪ; ͭͶͫͪͶͳͲͪͳΒͰ ̀ͪ ͪͼ ΒͰ ͺͼͰͫ ͳͽͰͻͰͼͪͽͪ ͯͻ;ͭͳ ͯͳ ͭͶͫͪͶͳͲͪͳΒͰ
͵Βͳ ͼͰͯͼͳ ͪ ͯͰͷͽͳͻͪΔͰ ͼͳΒͪͶͰ ͯͻͱͪͬͰ ͳ ͯͻͪͼͽͳ ͼ;ͱͪͬͪΔͰ Ͱ͵ͷͼ͵Ͱ ͺͷΕͳ
ͽͰͳͲͫΒͰͱͬͯͳ͵ͪͷͪͶͳͭͳͷͼͳΒͪͶͳͷͺͼΓͰͯͳͪͷͪt͆ͰͶͳͫͰͻͪͶͪͿͻͷ;ͶͪͼͬͰͫͻͱͰ
;ͬͰΕͪͬͪͫͭͪͽͼͽͬ;ͼ͵ͰͰͶͳͽͰͳͳͼͽͬͻͰͷͰͺͬͰΕͪͬͪͼͳΒͪͶ;ͰΒͰͯͪ͵ͼͽͳͰͷͳͬͬͯͳ
͵ͪͭͶͫͪͶͳͲͪͳΒͳͼͳͻͷͪͽͬͪi ͈Ͱ;ΒͶͳΕ
ͼͽͻ
̸͆͏̸̸̸̸̸͇͉̺͎͈͇̺͉͈̹́͆̈́͆́́̀̀̽̾́͆͋͆́͌̾͌̈́́͠͠͏͉͈͇́͊͊̓͠
̾͵ͼͺͪͲͳΒͪͯͰͬͳΒͪͽͳͺΒͪͬͪͪ ͬͯͪΔͳͷͺͻͼͽͻͳͷͪͺͼΓͰͯͳͪΒͰ ͼͬͳͯͰͪͬͪΔͪ ;
ͺͰͻͳͯ;ͯͭͯͳͰͺͪͪͬͪͷ
ͪͷͪͳͿͰͼͽ;Β;ͼͰͬͰͶͳ͵ͷͼͽͺͷͼͳͻͷͪͽͬͪ
͵ͻͳͷͳͪͶͪ
͵ͻ;ͺͳΒͰ
ͰͲͪͺͼͶͰͼͽͳ
ͯͰͼͽͻ;͵ͳΒͰͳͼͪͷͯͰͼͽͻ;͵ͳΒͰ
ͺͻͺͪͯͪΔͰͷͺͻͳͬͻͰͯͳͼ;ͫΒͰ͵ͪͽͪ
ͳ͵ͪ
ͰͼͪͶͪͱͰΔͰͷ ͺͻͳͶͳ͵ͷͺͻͰͶͪͼ͵ͪͼͯͻͱͪͬͰͼͬΒͳͰͪͺͻͳͬͪͽ;͉ͪͲͶͲͳͳͷͽͳ
ͬͳͯͻ;ͽͬͰͯͰͬͳΒͪͽͭͺͪͪΔͪͼ;ͯ;ͬͳΒͰ͵ͫͳͶͳͺͻͰͯͷͰͽͻͪͼͺͻͪͬͪ ͳͼͬͪ͵ͳͬͳͯ;͵ͪͲͳͬͪ
ΔͪͪͺͼͽΒͪΔͰ ͬͳ ͺͻͫͶͰͷͪ ;ͪͰͷͯͻ;ͽͬ;ͬͰΕΒͰͪͰ͵ͳͪͳ ͫͶͳ͵ͫͻͫͰͺͻͽͳͬ
Δͳ͌ͯͳΒͰͶ;ͻͪͯͪ͵ΒͳͼͶͳΒͰͯͳ
ͳͽͰͻͺͻͰͽͳͻͪΕͰͷͳͫͻͪͲͶͱͳͽͳͺͯͪͽ͵Ͱ͵Βͳͼ;ͯͳͰͷͺͳ
ͻͳΒͼ͵ͭ ͳͼͽͻͪͱͳͬͪΔͪ ͯͻ;ͽͬͰͳͷ ͺͻͷΒͰͪͷͪ ; ͉Ͱͺ;ͫͶͳͳ ͊ͻͺͼ͵Β
ͼͺͻͬͰͯͰͭ ͵ͻͪΒͰͷ
ͭͯͳͰ
ͪ͵ΒͳͼͰͯͼͰͪͪΒͳͲͻͪͱͰͳΒͰͺͻͫͶͰͷͰͪͰͭͯͻ;ͽͬͪͯͰͬͳΒͪͽͭ͵ͪͻͪ͵ͽͰͻͪ
Ϳͪ͵ͽͻͰ͵Βͳͼ; ͺͰͻͳͺͳͻͪͳ͵ͪͯͰͽͰͻͷͳͪͽͰͲͪ Δͳ
ͽͰͪ ͺͼΓͰͯͳͰ͵ΒͰͼͰ ͼͪͼͫͷ
ͺͻͰͷͪͷͳΓͰΔ;ͳͼͺͳͽͪͳ͵ͪ
͌Ͳͻͪ͵ΒͰͫ;ͬͪͽͳͳͼͺͳͽͪͳ͵ͪ
ͯͰͭͪͺͻͳͺͪͯͳͪͱͰͼ͵ͭͺͶͪͳͺͻͳͺͪͯ
ͳ͵ͪͷ;͵ͭͺͶͪ
ͳͲͼͰͯͪͷͺͽͳͪ;͉Ͱͺ;ͫͶͳͳ͊ͻͺͼ͵Β
;ͺͰͻͳͯ;ͯ͵ͽͫͻͪͯͯ
ͺͰͽ͵ͪͭͯͳͰ ͽͪͫͰͶͰ ͳ
͋ͪͫͰͶͪ ͈ͻͳ͵ͪͲ;Ͳͻ͵ͪͳͼͽͻͪͱͳͬͪΔͪͺͻͰͷͪͺͽͳͪͷͪ;͉Ͱͺ;ͫͶͳͳ͊ͻͺͼ͵Β
̸̺͇͈͆̀́͑͋́͆̾ ̹͉͇͠ %
̸̸͇͇͉̺͇́͊͋͐͆͊̾͠ 40
̸̸̸̹̈́͌̓͢ 70
͇̹͇̽͠ 20
̸͈̈́̾ 30
͉̹͋̾́̾͢ 20
̸͉͇̻͋́͏̸ 20
͇̺͑̾̓́ͣ́ 20
͈͇͌̓͌͆ 220
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͪͫͰͶͪ ͈Ͷͪͼͽͻ;͵ͽ;ͻͪͳͼͺͳͽͪͳ͵ͪ
͈͇̈́ ̹͉͇͠ %
̿̾͆͊̓́ 113
͌͑̓́ͅ 105
̸̸͇̻͇̺͇͉͆̾̽ͅ 2
͈͇͌̓͌͆ 220
͋ͪͫͰͶͪ ͊ͽͪͻͼͪͼͽͻ;͵ͽ;ͻͪͳͼͺͳͽͪͳ͵ͪ
̻ͯͳͰͼͽͪͻͼͽͳ
̹͉͇͠ %
ͳͼͺͳͽͪͳ͵ͪ
͇ͯͯ
͇ͯͯ
͇ͯͯ 41
͇ͯͯ 24
͇ͯͯ
͇ͯͯ 15
͇ͯͯ 4
̺ͳͰͯ 11
͈͇͌̓͌͆ 220
̸̸̹͇̺͇͇́͆͐́̈́͑̾́ͣ͑͑͡ͅ: ͆ͪͳͪͶͳͳͲͻͪͲͯͰͬͳΒͪͽͳͺΒͪͬͪ– ͳͲͷͰΌ;
̸͆̾ͅ
̸̽ ͆̾ ̸͆̾̀͆ͅ ͈͇͌̓͌͆
̸͇̻͇̺͇͉̽
̹ͻΒ ̹ͻΒ ̹ͻΒ ̹ͻΒ ̹ͻΒ
̈́ͳͷͰΌ;Ͱͽͳ͵ͳ
149
33 15 30
220 100
ͯͼͳ
̈́Ͱ͵ͷͼ͵ͳ
179
4
3
2 7
2 220 100
ͻͪͲͬΒ
͆ͪͼͳΓͰͪͯͽͻͰΕͳͷ
113
4 45
5 50
7 12
5 220 100
ͶͳͰͷ
ͪͅͶΓͰͽͳ͵ͪͺͻͼ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͶͰ ͭͯͳͰ̹ͳ͎ΒͰͪͺ;ͼͽͳͶ͵ͺͻͯͳͪͳͶͳ͵ͺΒͰͯͳͪͪ2 ͌͵Ͷͪͼͳͷ
ͼͳΒͪͶͺͪͽͶ͵ͷͼͬͪͽͪΔ;
ͰͲͪͺͼͶͰͼͽ ͼͰͰ ͼͷͪͽͻͪͯͻ;ͽͬͰͷͯͰͬͳΒͪͳΒͷ
ΒͰͻͰ
ͺͻͰͯͼͽͪͬΓͪ ͯͰͬͳΒͪͳΒ; ͵Βͷ ͼͰ ͵ͻͰ Ͱ͵Ͱ ͯͻ;ͽͬͰͰ ͻͷͰ
ͪͶͳ ͼͪ ;ͷͪͭ ͪͼͺͰ͵ͽͪ ͪ ͼͰ
ͷͱͰͽ;ͷͪͳͽͳͳͼͪͭͶͰͯͪͬͪͽͳ͵ͪͯͰͬͳΒͪͽͪͺΒͪͬͪ
ͪͰͼͪͷ͵ͪͼͳΒͪͶͳͺͻͫͶͰͷ
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ͻͪͯͪ ͅͳͶͼͪͬΓͰͬͳΕ
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͵ΒͪΒͰͫͳͶͪ;͵ͻͳͼͽͫͭͪͽͳͳͷΕͳ
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2
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̸̸̹͇̺͇͇́͆͐́̈́͑̾́ͣ͑͑͡ͅ: ͆ͪͳͪͶͳͳͲͻͪͲͯͰͬͳΒͪͽͳͺΒͪͬͪ– ͳͲͷͰΌ;
ͭͪΔͳͷͪ
ͽͻͭͬͳͳͳͰ͵ͷͼ͵ͷͻͪͲͬΒ;
ͪͪͺͼͶͬͰͪ͵ͽͳͬͼͽͳͺͻͳͬͪͽͳ͵ͷͺͪͳΒͪͷͱͰ
;ͽͳͪͽͳͳ ͵ͻͳͷͳͪͶ; ͻͪͲͶͳͳͽͳͷ ͫͶͳͳͷͪ ͯ;ΒͰͪͳͳͲ;ͯͪ͵ΒͰ ͺͻͬͯͰͻͭͪͳͲͬͪͰ
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ͽΒͰͺͯͼͽͪ͵ͶͷͳͶͳ
ͰͭͻͪΌͪͪͯͪ;ͲͳͷͪΒ;ͬͰͷͪͺͬΓͰ͵ͻͰͯͳͽͰ
ͼͽͪͬΓͪΒ;ΕͳͼͬΒͰͼͽͪͬͰͳ͵;ΕͰ͵ͪͲͪͶͭ͵ͯ
ͫͪͪ͵̹ͪͪ͵Ͱͼ;ͯͪͬͪͶͰ͵ͻͰͯͳͽͰͪ͵ͳͭͻͪΌͪͳͷͪ͵Βͳͼ;ͳͷͪͶͳͯͼͳΒͰͰͺͶͪͽͳ͈ͪͻͰͷͪͰ͵ͳͷ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͯͪͳͷͪ
ͼͬͪ͵ͳ̸ͷͰͻͳ͵ͪͪͯ;ͭ;ΒͰ;ͺͻͼΒͰ͵;ͳͬͳͰͯͳΓͪͯͪͯͶͪͻͪͪͅͼͬͪ͵;ͺͬͳ
ͪͰ͵ͻͰͽͳͪ ; ̸ͷͰͻͳͳͯͻͪͼͽͳΒͰͺͬͳͼͳͶͪΔͳͬ;ͳΒͰ;́ͼͽͬͻͰͷͰ
ͫͪ͵Ͱͼ;ͬͰ
ͼͽͪͷͫͰͰ͵ͻͰͯͳͽͰͺͻͰͽͬͪͻͪͶͰ;ͫͬͰͲͳͰ͵ΒͰͼ;ͺͻͯͪͬͪͰͬͳͷͳͬͰͼͽͳͽͻͳͷ͇ͪͳͼ;ͺͪ͵
ͽͰͫͬͰͲͳͰtͺͻͰͺͪ͵ͬͪͶͳi
ͺͻͯͪΒ;ΕͳͳͯͪΓͰͳͻͷͼͬͰͽͪ͊ͬͳͼ;ͫͳͶͳͲͪͯͬΓͳͼͬͰͯ͵ͼͰ
ͳΒͰͯͭͯͳͶͯͪͬͰͶͳ͵ͳͫͻΒͭͻͪΌͪͪͳΒͰͷͭͪͬͳͰͯͪͽͺͶͪΕ;ΒͰ͵ͻͰͯͳͽͰͲͫͭͻͪͼͽͪ͵ͪͷͪͽͪ
̓ͪͺͼΓͰͯͳͪ
ͷͭͰͫͪ͵Ͱͼ;ͼͰͪͶͰ;ͼͳͽ;ͪͳΒͳͯͪͰͷͭ;ͪͺͶͪͽͳͽͳͯ;ͭͬͰ
ͳͽͳͺͻͯͪͽͳ
͵;ΕͰͯ;ͱͳ͵ͪ
ΒͰͻͳͷΒͰ;ͷͰΌ;ͬͻͰͷͰ;ͯͻͪͼͽͳͺͪͶͪͰͪ͋ͪͯͪΒͰ;ͼͶͳΒͰͯͳͶͪͪͳͺͽͻͰͼ
ͪͿͳͪͼͳΒͼ͵ͳͷͽͻͱͳͽͳͷͪͳͻͷͼͬͳΒͰͽͪ
̻ͻͪΌͪͳͱͳͬͰ ͼͪͪ͵ͼͳͲΕ; ¢ͻͳͷͰͼͳͭ;ͻΕ;
ͼͬΒͰͼͳͯͪͼͰͪͶͪͲͰͪͼͪͷΒ
ͳͬͳͳͺͻͺͪͼͽͳ
ͲͪΒ;ΕͳͯͪΒͰͯͪͭͻͰ͵ͪ
ͳͶͳΒͰͯͪͯͳͶͰͼͻͰΕͰ
ͷͱͰͫͳͽͳ͵ͪͷͰͼͺͽͳͪ
Δͪͪ͵ͷͰͼͰͭ;ͫͳͻͪͬͽͰͱͪͳͲͷͰΌ;ͼ͵ͻͷͭͯͼͽΒͪͼͽͬͪͳͺͻͼΒͪ͵ͭͪͳͪͱͳͬͽͪͼͬͳ
ΒͰͼͳͰͷͭ;ΕͼͽͳͯͪͼͽͬͪͻͰͼͬΒͰͪͷͫͳͳΒͰͳͳΓͰͬͰ 4UBOEJOH
ͼͽͻ
͉ͪͼͽ;ΕͪͰ͵
ͷͼ͵ͪͰͼͳͭ;ͻͼͽͺͺ;ͶͪͳΒͰͺͺͻͳͷͳͶͪΒͰͭͶͫͪͶͳ͵ͪͻͪ͵ͽͰͻ͋ͪͺΒͪͬͪΒͰͪͻͳͽͳͲͻͪ
ͱͰͪ;ͯͻ;ͭͷͽͪͶͪͼ;͵ͻͳͲͰ
͵ΒͳΒͰͳͲͪͲͬͪͽͻͳͷͺͻͰ͵ͻͰͽͷ;Ϳͳͼ͵ͪͶΒͺͶͳͽͳͳͻͪͲͬͳ
ΒͰͳͲͰͷͪΓͪͯͰ͵ͼͺͪͲͳͬͰͯͻͰͼͽͻͳ͵ͽͳͬͰ̾͵ͷͼ͵ͳ͵ͶͪͺͼͼͰͪͺͬͰΕͪΔͰͼͽͺͰͼ;ͳͳͯͪ
ͪΒͬͳͰͯͻͪͲͳ;́ͽͪͶͳΒͳ
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ͭͯΒͰΒͰͺͽͻͰͼͪ;ͭͶͪͬͷͷͪͶͰͺͻͳͬͻͰͯͳ͵Ͱ͵Βͳ
ͼͬͰͬͳͰ ͺͯͶͰͱ; ͿͰͷͰ;͵ΒͳΒͰ Ͱͬͻͺͼ͵ͪͽͪͷͺͪͳͷͰͬͪͶͪ͵ͪtͼͪͷ;ͫͳͼͽͬͪͲͫͭ Ͱ͵
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3
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̸̸̹͇̺͇͇́͆͐́̈́͑̾́ͣ͑͑͡ͅ: ͆ͪͳͪͶͳͳͲͻͪͲͯͰͬͳΒͪͽͳͺΒͪͬͪ– ͳͲͷͰΌ;
͇ͬ
ͷͰΌ;ͽͳͷ
ͳΒͰ ͳΒͰͶͪ ͼͶͳ͵ͪ ͿͰͷͰͪ ͵Βͳ ͺͼΓͰͯΔͳͭͯͳͪ ͺͻͳͽͳͼ͵ͪ ̾ͬͻͺ;
ΒͰͻ
ͷͭͰͲͰͷΓͰ͵ͪͼͰͼͫͻͪͯͷͼͽͪͽͳͼͽͳ͵ͳͺͯͪͽͪ͵ͪ
ͪͺΒͰͯͳͳͼͶ;ͪΒͰͬͳͼ;ͳͳͯͪͼͰͰͺͻͳΒͪ
ͬΓ;Β;ͯͪͫͳͼͰͳͲͫΒͰͭͶͯͯͪͽ;ͲͰͷͳͻͪͬͪΔͰͺͻͯͳͪ̽ͬΓΒͰͺͯͪͽͪ͵ͪͯͪͼͰͳͲͬͰͯͰͲͪ͵
Γ;ͪ͵ͯͪͼ;ͲͰͷΓͰ;ͽͻͪͲͳͳΒͳͳͼͪͼͶͪͫͷͰ͵ͷͼ͵ͷͼͽͻ;͵ͽ;ͻͷͺͭΌͰͰͬͳͷͺͻͫͶͰͷͷ
̺ͰͲͪͳͲͷͰΌ;Ͱ͵ͷͼ͵ͰͰͳͲͬΒͰͼͼͽͳͳͼͪͷ;ͫͳͼͽͪͬͪͲͪ͵;ͺͳͶͪΒͰͺͪͱΔ;ͳͪ;ͳ͵ͪͼͪ
͌ͳͬͰͻͲͳͽͰͽͪ;̓ͰͷͫͻͳΘ;
͵Βͳͼ;;ͼͽͪͬͳͶͳͯͳͻͰ͵ͽ;ͬͰͲ;ͷͰΌ;Δͳͷͪ
ͳͼͽͳ;ΕͳͯͪͿͳͪ
ͼͳΒͼ͵ͪ͵ͻͳͲͪ;ͭͻͱͪͬͪͱͳͬͽͰΓ;ͯͳ
ͪͶͳͯͪͶͰ͵ͼ;ͺͪͼͳΒͰͻͪͯͳ͵ͪͶͰͷΒͰͻͰ͵ΒͰͲͪͯͳͻ;;ͼͳ
ΒͪͶ;Ͳͪͽͳͽ;ͲͪͺͼͶͰͳ͈ͻͰͯͬͳΌͪͼͰͯͪͫͳͷΒͰͻͰͽͰͯΔͰͷͭͶͰͺͼͽΒͰΕͳͺͻͫͶͰͷͺͻͰͽͬͻͳ
ͽͳ; ͰͺͳͯͰͷͳΒ; ͅͳͶͰͬͳΕ͑
͈ͻͰͷͪͺͯͪͳͷ̸ͪͭͰͳΒͰͲͪͫͪ͵ͪͻͼͽ͉ͬͰͺ;ͫͶͳ͵Ͱ
͊ͻͺͼ͵Ͱ
Ͳͪͯ;ͱͰͼͽͭͻͪΌͪͪͼͬͪ͵ͯͰͬͻͪͼͽͰͳͼͬͪ͵ͳͭͻͪΌͪͳΒͰ;ͺͻͼΒͰ͵;Ͳͪͯ;ͱͰ͵
̓ͅͳͶͳͰͽͬͳͰͯͰͬͻͪ 4 ͈ͼͽͪͬΓͪͼͰͺͳͽͪΔͰͯͪͶͳΕͰͺͻͺͻͳͪͶͲͪͯ;ͱͰΔͳͷͪ
ͭͻͪΌͪͪ ͻͪͼͽͳͳͼͽͺͪͼͪͷ;ͫͳͼͽͪͬͪ͊ͽͪͽͳͼͽͳ͵͈͉ͪ͌ͪͅͰͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵ͰͭͬͻͳͯͪΒͰͫͻΒ
ͼͪͷ;ͫͳͼͽͪͬͪͽ͵ͷͭͯͳͰͫͳ͇ͬͪΒͫͻΒΒͰͰͽͷͪΔͳ;ͯͼ;ͪͭͯͳ;
͵ͪͯͪΒͰͰͬͳͯͰͽͳͻͪͼ;ͳͳͯͪͶͳͯΒͰͶͪ5 ͌͵ͬͳͻ;ͬͭͳͼͽͻͪͱͳͬͪΔͪ
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ͯͭͬͻ ΒͰ ͺͽͬͻͯͪ
ͽΒ ͺͽͬͻΌ;ΒͰͷ ͪ;
ͳͺͽͰͲ;
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͉ͪͲͷͳΓͪͷͼͪͷ;ͫͳͼͽͬ;
͆ͰͯͼͽͪΒͰ ͌͵;ͺ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͽͻ;͵ͽ;ͻͪͶͰ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ ͬͰΕͳͰ ͼͪͬͻͰͷͰͳ ͯͻ;ͽͪͬͪ ͺͻͳͲͬͯͰ ͰΒͰͯͪ͵ͼͽͳ ;
ͼͿͰͻͳͺͶͳͽͳ͵ͳ
Ͱͽͳ͵ͳͳ͵;Ͷͽ;ͻͳͺͻͪͬͪ
ͪͺͻͳΒͰͼͬͰͭͪ;ͼͿͰͻͳͰ͵ͷͼ͵ͳͷͭ;Εͼͽͳ
͊ͬͰ ͬͰ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ ͽͻͪͲͳͳͭ ͺͰͻͳͯͪ ͼͽͬͪͻͪΒ; ΒͰͯͪ ͺͽͳ ͷͳΓͰ Ͳͪ ͼͽͪͶͳ ͺͻͪͼͽ
ͻͪͲͶͳͳͽͳͯͰͬͳΒͪͳΒͪ
ͺͪͽͪ͵ͳͼͪͷ;ͫͳͼͽͬͪ̈́ͳͳͿͪ͵ͽͻͳ;ͽͳ;ͪͻͪͲͻͳΒͰͰΔͰͯͻ;ͽͬͰ
ͭͽͰͻͰͽͪͺͻͰͱͳͬΓͪͬͪΔͪ
ͪͶͳͺͳͽͪΔͰ;Ͳͻ͵ͪͼͪͷ;ͫͳͼͽͪͬͪͼͽͪΒͰͽͬͻͰͳͲͫͳΓͪͯͻ;
ͽͬͰͳͺͻͫͶͰͷ̽ͪͬͰͲͪͯͻ;ͽͬͰͳ͵ͻͳͲͪͳͼͪͷ;ͫͳͼͽͬͪͰͫͳͼͽͪͶͪͼͪͷͪͳͬ; ͺͻͰͽͺͼ
ͽͪͬ͵Ͱ
ͰͺͯΒͰ;ͻͪͯͳͽͳͺͼͰͱͪͳͼͽͻͪͱͳͬͪΔͪͪͽͰͻͰ;
ͳΒͳͫͳͻͰͲ;Ͷͽͪͽͳͺͽ͵ͻͳΒͰͺͳͶͳ
ͯͼͪͯͪΔͰͺͻͰͽͺͼͽͪͬ͵ͰͳͯͺͻͳͳΒͰͶͳͫΓͰͷͳͰͿͳ͵ͪͼͳΒͰͷͺͶͪͳͻͪΔ;ͺͶͳͽͳ͵ͰͲͪͺΓͪ
ͬͪΔͪ
ͼͳΒͪͶͰͺͶͳͽͳ͵Ͱ
͵ͪͳͺͻͫͶͰͷͳͷͪͺͻͳͬͪͽͳͲͪͳΒͰ;ͺͻͰͼ;ͽͻͪͲͳͳΒͰ ͅͳͶͰͬͳΕ
͑
̸̸̀̓͌͐̓͡
͌ͬͳͯͷ;ͯͳͺͻͰͯͼͽͪͬΓͰͳͰͷͺͳͻͳΒͼ͵ͳͺͯͪͽͪ͵ͪͬͳͯΓͳͬͰͼ;ͪΒͳͲͻͪͱͰͳΒͰͯͰͬͳΒͪͽͰ
ͺΒͪͬͰͪͺͻͼͽͻ;͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱ
͵ΒͰͺͬͶͪͰͳͲͯͻ;ͭͳͰͭͪͽͳͬͼͽͳ
ͪͪΒͬͰΕͳͷͯͳΒͰ
Ͷͷͼ;ͺͼΓͰͯͳͪͼͶͪͫͰͪͯͪͺͽͳͫͳͶͼͽͳͯͻ;ͽͬͰͭͼͳͼͽͰͷͪͪͬͰͭͶͫͪͶͳͲͪͳΒͼ͵ͰͽͻͰͯͬͰ
; ͼͬͳͷ ͼͿͰͻͪͷͪ ͇ͳ ͺͻͰͯͼͽͪͬΓͪΒ;
ͪ Ͱ͵ͳ ͪͳ
ͪͳͪͶͳ ͳͲͻͪͲ ͳͶͳ ͼͶͳ͵; ͯͰͬͳΒͪͳΒͪ
ͪͼͽͪͶͳ;ͻͪͼ͵ͻͪ͵;ͳͲͷͰΌ;Β;ͬͳΒͰ͵ͽͻͪͯͳͳͪͶͳ͵ͬͪͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͼͽͰͭͪ͋ΒͰ
ͼͳͷͺͽͷͪͽͳͲͪͼͬͪͯͻ;ͽͬͪ͵ΒͪͺͻͶͪͲͰͽͻͪͲͳͳΒͼ͵ͳͺͰͻͳͯͳ͵ΒͪͪͼͽΒͰͯͪͼͰ;͵ͶͺͰ;
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͍ͪ͵;ͶͽͰͽͲͪͽͳͽͰͪͻͪͯ;
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͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̸̸͈͉͇͉̹͈͊̾͆͊͋͊́̾̀̽͋͠ͅ͏́͌͠
̸̸͈͉͇͆̓̈́́͋͊̓̾̾͆̾ͅͅ
̸̸͊̿̾͋̓ ͈ͻͷͰͰ͵ͶͳͷͰͳͼ;ͫͰͶͰͱΒͰͼͪͷͼͪͬͻͰͷͰͰͳͬͳͶͳͲͪͳΒͰ
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ͪͯͪͺͽͪͳΒͪ ͪ ͵Ͷͳͷͪͽͼ͵Ͱ ͺͻͷͰͰ
͊ͻͫͳΒͪ
1
vesna.miltojevic@znrfak.ni.ac.rs
2
snezanapopic@gmail.com
3
͉ͪͯ ΒͰ ͺͻͳͺͻͰͷΓͰ ; ͼͪͻͪͯΔͳ ͪ;ͽͻ͵ͳ ; ͵ͬͳͻ; ͺͻΒͰ͵ͪͽͪ t͋ͻͪͯͳͳΒͪ
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573
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͼͷͽͻͰͪ ͽ͵ͷ ;ͺͻͰͯͳͬͳ
ͬͻͰͷͰͼ͵ͳͺͰͻͳͯͪi Ͷͪͽͪ͵ͪ̀ͪ͵ͪͺͽͬͻΌͳͬͪΔ;͇͵ͬͳͻͰ͵ͬͰͳΒͰ͌ΒͰͯͳΔͰͳ
ͪͳΒͪͺͻͷͰͳ͵ͶͳͷͰ
ͯ͵ͰͺͬΓͳ;ͽͳͪΒͳͺͻͷͰͰ͵ͶͳͷͰtͲͪͪͬͪΒ;ͺͻͷͰͰ;
ͿͳͲͳ͵Β ͱͳͬͽΒ ͼͻͰͯͳͳ ͳͶͳ ͫͳͽͳ
;ͼͻͰͯ ͺͻͷͰͰ ͵ͶͳͷͰ
ͪ ͵ΒͰ ͳͷͪΒ; ͲͪͪΒͰ ͽͰͽͰ
ͺͼͶͰͯͳͰͪͼͪͼͽͪͬ
ͼͺͼͫͼͽͫͪͬΓͪΔͪͳͶͳͺͻͯ;͵ͽͳͬͼͽͺͻͳͻͯͳͳ͵ͽͻͶͳͼͪͳ
Ͱ͵ͼͳͼͽͰͷͪ ͳͶͳ ͪ Ϳ;͵ͳͳͼͪΔͰ ͯͻ;ͽͬͰͰ͵ͷͼ͵ͳ ͼͳͼͽͰͷͪ ͳͶͳ Γ;ͯͼ͵ ͲͯͻͪͬΓͰ ͳ
ͫͶͪͭͼͽͪΔͰi Ͷͪͽͪ͵ͪͪͬͰͯͰͭͲͪ͵ͪ
̹ͻͫͪͺͻͽͳͬ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ;͊ͻͫͳΒͳͼͰ
ͷͱͰͺͼͷͪͽͻͪͽͳͼͪͼͽͪͬͳͽͪΔͰͭ;͵Γ;ͳͬͪΔͪ;ͺͻͰͼͺͻͰͭͬͪͻͪΔͪͲͪͺͻͳͯͻ;ͱͳͬͪΔͰ
̾ͬͻͺͼ͵Β ;ͳΒͳͭͅͰ ͼͽͻͪͽͰͭͳΒͰ ͬͰͲͪͰͲͪͰ͵Ͷ͵;ͺͻͫͶͰͷͪͽͳ͵;ͪͼͽͪͶͰͼ;͵ͪͻͰͲ;Ͷͽͪͽ
ͪͼͽΒͪΔͪͯͪͼͰͪͳͪͶͲͪ͵ͯͪͬͼͽͬͼͳͻͳͲ;ΒͰͼͰͬͻͺͼ͵ͳͷ̽ͼͪͯͪΔͪͳͼͽͻͪͱͳͬͪ
ΔͪͳͻͰͲ;ͶͽͪͽͳͬͪͱͰΕͳͼͽͻͪͽͰͭͳΒͪͺ͵ͪͲ;Β;ͯͪͪͪͲͰͷΓͪtͺͻͰͼͰ͵Ͷ͵ͰͪͻͷͳͲͪͳΒͰ
;ͭͶͪͬͷ ͼͺͻͬͯͳ ͿͻͷͪͶi
ΒͰͻ ͼͰ ͲͪͰͷͪͻ;ΒͰ tͼͺͻͬΌͰΔͰ Ͳͪ͵ͪ ͯ ͼͽͻͪͰ ͯͻͱͪͬͳ
ͳͼͽͳͽ;ͳΒͪ
ͺͼͶͬͭͼͰ͵ͽͻͪ
ͯͻ;ͽͬͰͳͭͻ;ͺͪͳͭͻͪΌͪͪi /BEJǀ
ͼͽͻ
̓Ͷͳ͵ͳΒͰ
ͪͺͻ;ͳΔͰ;ͽͷͺͭͶͰͯ;ͷͱͰͼͰͬͳͯͰͽͳͳ͵ͻͲͺͳͽͪΔͰͯͪͶͳΒͰͳ;͵ΒΒͷͰͻͳ͊ͻͫͳΒͪͼͺͻͰ
ͷͪͲͪͪͯͪͺͽͪͳΒ;ͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰ
4
͋ͪ͵ͬͪ;ͺͲͻͰΔͪͯͪͽͪͼ;;ͳͲͬͰͽͪΒͳͷͪͅͰΌ;ͬͶͪͯͳͭͺͪͰͶͪ͵Ͷͳͷͪͽͼ͵ͳͷͺͻͷͰͪͷͪ
ͺͻͳͰͷ;ͼͰͪ
ͼͬ;͈ͼͰͫͭͳͲͬͰͽͪΒͪ *1$$ 4QFDJBM 3FQPSU on &NJTTJPO 4DFOBSJPT – 43&4
ͺͻͰͯͬͳΌͪͯͪΕͰͯ͵ͻͪΒͪͬͭ
ͬͰ͵ͪ ͺͻͪͼͽ ͺͻͼͰͰ ͽͰͷͺͰͻͪͽ;ͻͰ ͪ ͺͶͪͰͽͳ Ͳͪͳͽͳ ͺͬͰΕͪΔͰ Ͳͪ
–3º$ ;ͷͰͼͽ ͯͼͪͯͪΔͳ
ͪ
ͺͻͪͼͽͳͬͪͷͻͪͳ͵ͰͪͪͫͳΕͰͼͽͬͪͻͰͲͪ͵cm.
574
͇̺́̈́͋̾́ͣ͠ͅ
͈͇͈́ͣ͊ͺͻͰͷͼͽ͊ͻͫͳΒͰͲͪͪͯͪͺͽͪͳΒ;ͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰ
͇͊͏̸̸̸͇͇͈͉͈͈͉͇́̈́͑̓́́͊͋͌̓̈́́͋͊̓́̾͆ͅͅͅͅ
͊ͳͶ͵ͳͼͽͻͪͱͳͬͪΔͰͭͶͫͪͶͳ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͳͷͪͼͬΒͰ͵ͻͰͰ;ͻͪͲͶͳͳͽͳͷ
ͯͳͼͳͺͶͳͪͷͪ ͵ΒͰ ͼ; ͼͰͯͪͷͯͰͼͰͽͳ ͭͯͳͪ ͺͻͶͭ ͬͰ͵ͪ ͪͼͽͪͶͰ ͵ͪ ͯͭͬͻ ͪ ͺΒͪͪ;
ͯͻ;ͽͬͰ;ͼͬͰͼͽͰ͵Ͷ͵ͳͷͺͻͫͶͰͷͳͷ͈ͪͻͫͶͰͷ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͷͱͰͼͰͫΒͪͼͳͽͳ
ͪͭͶͫͪͶͷͳͬ;
ͺͪΒͰͽͪ͵ͼͬͰͼͽͭͶͫͪͶͳͷͺͻͫͶͰͷͳͷͪͲͪͪΒͳͷͯͰͶͷͽͫ;
ͬͪͽͪͼͬͰͼͽͰ͵Ͷ͵ͳͷͺͻͫͶͰͷͳͷ͇ͪͬͪ͵ͬͪͺͲͳͳΒͪ;ͳͲͬͰͼΒͷͰͻͳͲͪͽͰͬͪͪͪͶͳͲ;ͺͻͰ
ͺͶͳͽͪΔͪͭͶͫͪͶͳͼͶ͵ͪͶͳͷͳͻͰͭͳͪͶͳͷͯͳͷͰͲͳΒͪͷͪͫͰͲͫͰͯͼͳͪͼͺͰ͵ͪͽͪ͵Ͷͳͷͪͽͼ͵ͳ
ͺͻͷͰͪ
;ͼͶͰͯ Ͱͭͪ ͼͰ ;ͪͬͪΒ; ͼͪͱͳ ͰͶͰͷͰͽͳ ͻͪͲͶͳͳͽͳ ͷͰͽͯͶ͵ͳ ͳͲͪͲͬͪ 5PEJǀ
ͼͽͻ
͌Ͳͻ͵ͼͬͰͷ;ͽͷͰͷͱͰͼͰͪΕͳ;ͯͳͪͷͳͳͭͶͫͪͶͳͲͪͳΒͰͼͪͬͻͰͷͰͭͯͻ;ͽͬͪ
ͪ
ͺͼͶͰͯͳͳ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ
ͽͼͰͼͬͰ;͵;ͺͯͻͪͲͳͶͳͪͯͷͰͯͻ;ͽͬͰͭͳͼͽͻͪ
ͱͳͬͪΔͪ
ΒͰͻtͼ;ͼͰ͵ͶͳͷͪͽͶ͵ͳͺͻͫͶͰͷͳͼͪͬͻͰͷͰͰͳͬͳͶͳͲͪͳΒͰͼͬͰͯͼͻͰͯͳͰͯͬͪͯͰͼͰͽͭ
ͬͰ͵ͪ ͳͲ;ͪͬͪͶͳ ͵ͪ ͻͰͭͳͪͶͳi 8FBSU ͺͻͰͷͪ 5PEJǀ
ͼͽͻ
̀ͫͭ ͽͭͪ ͼͰ ͼͬͰ ΒͪͼͳΒͰ
ͳͲͻͪͱͪͬͪͳͲͪͽͰͬͲͪͷ;ͶͽͳͯͳͼͳͺͶͳͪͻΕ;
ͪ͵;ͺͳͻͪͼͽͬͷͽͰͷͷͳͽͰͲͳͬͳͻͪͪΒͰͳ
;͵ͬͳͻ;ͯͻ;ͭͳͼͳͶ͵ͳͯͳͼͳͺͶͳͪ– ͯͼͳͶͭͳΒͰͼͪͲͪΔͪ
ͼͳΒͪͶͰͯͰͷͭͻͪͿͳΒͰ
ͼͳͶͭͳΒͰͺͶͳͽͳ͵Ͱͳͯͻ;ͭͳ
ͯͼͽ;ͯͳΒͪͭͶͫͪͶͳͲͪͳΒͰ͇ͼͬͪͳͼͽͻͪͱͳͬͪ͵ͪͺͳͽͪΔͪͫ;
ͬͪͽͪΒ;ͽ;ͷͪͰΔͰͻͰͶͪͳΒͰͪͽͻͺͭͰͳͿͪ͵ͽͻͪͳͺͻͳͻͯͳͼͳͼͽͰͷͪ
͈ͯͼͰΕͪΒ;ΕͳͼͰͯͻͰΌͰͳͺͻͰͺͻ;͵ͪ͊ͽ͵Ͷͷͼ͵ͰͯͰ͵ͶͪͻͪͳΒͰͳͲͭͯͳͰ ͯͪΒͰͺͽͻͰ
ͫt͵ͻͳͼͽͳͽͳͯͼͽͳͭ;Εͪͪ;͵ͰͳͽͰͳ͵Ͱ;͵ͬͳͻ;ΔͳͬͭͯͺͻͳͼͪͰ͵ͷͼ͵ͷͳͼͳ
ΒͪͶͷͻͪͲͬΒ;
ͼͳΓͰͷͯͪͼͰͽ͵ͻͳΒ;
ͳͲͫͰͭ;ͳͶͳͭͻͪͳͰͺͪͼͼͽͳ͵ΒͰ;ͭͻͱͪͬͪΒ;ͼͻͰͯͳ
;i ̽Ͱ͵ͶͪͻͪͳΒͪ̓ͿͰͻͰͳΒͰ͌ΒͰͯͳΔͰͳͪͳΒͪͬͰ͵ͬΒͼͻͰͯͳͳ;͊ͽ͵Ͷͷ;;ͅͳͶ
ͽΒͰͬͳΕ
ͼͽͻ–
ͼͽͪΒͰ;ͽͳͼͪ͵ͯͪΒͰͳͯͪΓͰͳͼͺͻͪͬͪͺͰͼͳͷͳͼͽͳͳͲͪ͵Γ;ͪ͵ͷͭ;
Εͼͽͳͷͪ ͰͿͳ͵ͪͼͭ ͺͻͳͶͪͭΌͪͬͪΔͪ ͳ ;ͫͶͪͱͪͬͪΔͪ ͭͶͫͪͶͳ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪ ͊ ͽͳͷ ;
ͬͰͲͳ
Ͱͺͯ ΒͰ ;͵Γ;ͳͬͪΔͰ ͳ ͵ͪͽͰͭͻͳΒͰ ͵ͬͪͶͳͽͰͽͪ ͱͳͬͽͰ ͼͻͰͯͳͰ ͵ͪ͵ ; ͽͰͻͳΒͼ͵
ͷͰͽͯͶ͵Ͱ͵ͬͳͻͰͳͼͽͻͪͱͳͬͪΔͪͭͶͫͪͶͳ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ
ͽͪ͵ͳ;ͻͪͲͶͳͳͽͰͼͰͭͷͰ
ͽͰͻͷͪͽͳͬͳͯ͵;ͷͰͪͽͪͲͪͻͰͪͬͪΔͰͬͭͭͶͫͪͶͭͺͻͫͶͰͷͪ
ͼͫͲͳͻͷͪͽͯͪͺͷͰ;
ͽͳ͵Ͱͺͽ5 tͺͻͰͯͼͽͪͬΓͪΒͰͯͪͯͳͯͳ͵ͪͽͻͪ͵ͬͪͶͳͽͰͽͪͱͳͬͽͪ;ͼͪͬͻͰͷͰΒͳͬͳͶͳͲͪͳΒͳ
ΒͰͻ
ΒͰ;Ͱͯͪͪ;ͽͰͶ͵ͳͻͪͲͬΒͳͺͻͪͼͽͱͳͬͽͭͼͽͪͯͪͻͯͪͯͬͯͰͳͯͰͭͪͽͳͬͳ
ͺͼͶͰͯͳͪ;ͺͻͳͻͯͳͳΓ;ͯͼ͵ͷͯͻ;ͽͬ;i ͳͼͽ
ͼͽͻ
͊ͳͶ͵ͽ;ͷͪͰΔͰ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ;ͼͬΒΒͼͬͳͺͻͳͼͽͳͰͳͲͰ͵Ͷͳ͵ͬͳ
ͽͰͻͳΒͼ͵ͳͺͪͻͪͯͳͭͷͳ;ͼͳͶͭͳΒͳ ͌ͬͷͼͶ;ͪΒ;
;͵ͪͲͪΕͰͷͪͰ͵Ͷͳ͵ͪ;ͳͳͯͰΒͪ
5
͇ͬͪΒ ͵Ͱͺͽ
͵ͬͪͶͳͽͰͽ ͱͳͬͽͰ ͼͻͰͯͳͰ
ͪΒͺͽͳΒͰ ͼͰ tͷͱͰ ͯͻͰͯͳͽͳ͵ͪ;ͼͶͬͳ ͵Βͳͷͭ;ΕͪͬͪΒ;
ͰͼͷͰͽͪ Ϳ;͵ͳͳͼͪΔͰ Ͱ͵ͼͳͼͽͰͷͪ ; ͫͳͼͿͰͻͳ
ͯͼ ͺͼͽΒͪΔͰ ͽͪ͵ͬͳ ;ͼͶͬͪ ͳ ;ͽͳͪΒͪ ;
ͱͳͬͽΒͼͻͰͯͳͳ͵ΒͳͰ;ͭͻͱͪͬͪΒ;ͺͼͽͪͪ͵ͫͳͶ͵ͭͱͳͬͭͫͳΕͪ
;͵Γ;;Β;ΕͳͳͬͰ͵ͪi ͅͳͶͽΒͰͬͳΕ
ͼͽͻ
͈ͻͳͽͷͰͼͰͽͻͰͫͪͺͯͼͰͽͳͽͳͲͪͪΒͪͬͪ͵ͬͳͺͻͷͰͪ;ͪ;ͳt͊ͬͪ͵ͪͬͪͺͪͻͪͯͳͭͷͪͫͪͪͻͪͯͳ͵ͪͶ
ͬ ͼͬͰͽͶ
ͪ ͼͽͬͪͻͼͽ
ͷͭ;Ε;ΒͰ ͬ ͽͰͻͳΒͼ͵ͷͰͽͯͶ͵ͳ ͺͻͳͼͽ;ͺ ; ͳͼͽͻͪͱͳͬͪΔ; ͼͽͻ;͵ͽ;ͻͰ ͳ
ͯͳͪͷͳ͵Ͱ;ͯͻͰΌͰΒͫͶͪͼͽͳͪ;ͭͼͪͲͪΔͪ͆ͬͪͺͪͻͪͯͳͭͷͪ
ͳͲͪ;ͳͶͪͫͻͪͽͻͳΒͪͺͻͰͼͳͼͰ;
ͪͼͽͪͬͫͻͪͲͬͰ ͺͭͰ
ͺͼͽͪΒ;Εͳ ͺͻͭͻͪͷͼ͵ͳ ͼͪͯͻͱͪΒ Ͳͪ Ͱͯ;͵ͪͳΒ; ͷͪ͵ͪͯͰͷͪͪ
ͯͼ ͪ
ͺͼͽͪΒͰͯͰͬͰͪ;Ͱͼ;ͺ͵;Ͷͽ;ͻͰͳͪ;ͯͳͼͳͺͶͳͪͻͭͺͻͿͳͶͳͼͪΔͪ;ͯͻͰΌͰΒͫͶͪͼͽͳͪ;ͭ
575
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵Ͷͳͷͪͽͼ͵ͳͷͺͻͷͰͪͷͪͳͷͭ;Εͼͽͳͷͪ͵ͻͰͳͻͪΔͪͳͳͷͺͶͰͷͰͽͳͻͪΔͪͯͭͬͪͻͪΒ;ΕͰͼͽͻͪͽͰ͵Ͱ
ͺͶͳͽͳ͵Ͱ́ͽͰͲͳͽͰͽͳͭͶͫͪͶͳ͵ͪͻͪ͵ͽͰͻͯͻ;ͽͬͰͳͺͻͷͰͪ;ͼͪͬͻͰͷͰͷͯͫ;ͼͬͪ͵ͪ͵ͼ;
;ͽͳͪͶͳͪͽͻͪͼͰͯͳͻͪΔͰͽͰͻͳΒͼ͵ͷͰͽͯͶ͵ͳͭͻͪͳͪ;ͯͻ;ͽͬͰͳͷͪ;͵ͪͷͪ
ͪ ͽ ;
Ͱ͵Ͷͳ͵ͪͼͺͰ͵ͪͽͪͳͶ;ͼͽͻ;ΒͰͳͬͪͷͳͼͪ
t̻Ͷͪͬͪ ͺͪͻͪͯͳͭͷͪ ͬͭ ͺͭͶͰͯͪ ͪ ͼͬͰͽ ΒͰ ͳΔͰͳͪ ͯͪ Γ;ͯͳ Ͱ ͰͭͲͳͼͽͳͻͪΒ; ͪ ̀ͰͷΓͳ
ͻͪͯͳͼͰͫͰͼͪͷͳ͇ͳͼ;ͯ;ͱͳͯͪͺͻͪͬͳͶͼͪͭͶͰͯͪΒ;ͼͬΒͰͷͰͼͽͳ;Ͷͭ;;ͼͬͰͽ;͵Βͳͳ͵ͻ;
ͱ;ΒͰ
ͯͪͺͽ;Β; ͼͬͰͰͽͳͽͰͽͰ͵ΒͳͺͼͽΒͰͰͲͪͬͳͼͯΔͳͬͰͬΓͰͳͳͼͺ;ΔͪͬͪΒ; ͯͻͰΌͰ;
ͫͳͼͿͰͻ; Ϳ;͵ͳΒ;͇ͼͬ;ͬͭ ͺͭͶͰͯͪͪͼͬͰͽ ͳͳͼͪͲͪΔͰͯͪͬͰ͵ͷͻͪͯͪͱͳͬͳͼͪ
ͯͻ;ͭͳͷͪ
;Ͳͯͻ;ͭͰͳͲͪͯͻ;ͭͰ ͫ;ͯ;ΕͰͭͰͰͻͪͳΒͰ
;ͲͺͽͳͷͳͲͪͳΒ;ͯͰͶͬͪΔͪͼͪͺͻͳͻͯͷ͊ͽͬͪͻͪ
ͼͰ ͺͼͰͫͪ ͼͳ͵;Ͷͽ;ͻͪ ͻͰͪͶͼͽ
Ͱ͵Ͷ͵ͪ ͼͿͰͻͪ ;ͽͰͷͰΓͰͪ ͪ Ͱ͵Ͷ͵ͳͷ ͲͪΔͳͷͪi
ͅͳͶͽΒͰͬͳΕ
ͼͽͻ–
.
͌Ͷͻͳ ̹Ͱ͵ ΒͰ ; ͼͬͷ ͲͪͪΒͷ ͯͰͶ; ͊ͬͰͽͼ͵ͻͳͲͳͯͻ;ͽͬ
ͺͳͼͪ ͯͳͪͷͳ͵;
ͯͻͱͪͬͪΔͪͭͶͫͪͶͳͰ͵Ͷ͵ͳͺͻͫͶͰͷͪ͵ͻͲͽͲͬͼͳͼͽͰͷͯͰͿͳͳͳͳͯͼͪ̓Ͷͳͷͪͽͼ͵Ͱ
ͺͻͷͰͰͼͰͷͭ;ͻͪͲ;ͷͰͽͳ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͻͳͲͳ͵ͪ
ͪtͻͳͲͳͳͼ;ͼͳΒͪͶͳ͵ͼͽͻ;͵ͽͳͳ
ͯͰͿͳͳͳΒͰ͵ΒͳͼͰͫͪͲͳͻͪΒ;ͪͯͭͬͪͻͪΒ;ΕͳͷͯͰͿͳͳͳͳͷͯͼͳͷͪi #FL
ͼͽͻ
͇ͬͪ͵ͬͼͽͪͬͳͽͰͼͪͯͻͱͳͺͳͽͪΔͰͺͰͻͰͺͳΒͰͻͳͲͳ͵ͪͯ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ
ͽ
;ͼͬͳ
ͳͳͽͬͻͰͷͺͰͽ;ͯͳͶͰͷ;ͯͪͶͳͼͰ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰͯͰͪͬͪΒ;ͳͶͳͰ͌ͶͳͽͰͻͪͽ;ͻͳͼͰ
ͺͻͫͶͰͷͳ;ͬͰͲͳͼ͵Ͷͳͷͪͽͼ͵ͳͷ ͺͻͷͰͪͷͪͪΒͰΕͰ;ͲͳͷͪΒ;͵ͪ ͺͻͳͷͰͻ ͼͪͬͻͰͷͰͭͳͲͪͲͬͪ
;͵ͻͽͪΔͪͭͶͫͪͶͳͳͶ͵ͪͶͳͯͳͷͰͲͳΒͪ ͭͅ;ΕͼͽͳͻͪͼͺͻͪͬͰͳ ͻͭͪͳͲͪͳΒͪ ͼ;ͪͬͪΔͪ
ͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰͼ ͬͳͷ ͺͳͽͪΔͳͷͪͲͪͬͳͼͰ ͯ
ͳͻͳͰͳͯ;ͫͳͰͺͻͷͰͪ͵ΒͰͬͰ͵
ͳͲͪͲͳͬͪ;ͱͳͬͽΒͼͻͰͯͳͳ;ͰͶͳͳ
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ͺͰͻͰͺͳΒͰͻͳͲͳ͵ͪ͵ΒͰͽͰͺͻͷͰͰͼͰͼͪͼͫͷ
5PEJǀ
ͼͽͻ
̾ͽͳ ̻ͳͯͰͼ ;͵ͪͲ;ΒͰ ͪ ͰͿ;͵ͳͪͶͼͽ ͯͻͰΌͰͳ ͻͪͼͺͻͼͽͻͪΔͰͳ ͯͻ;ͽͬͰͳ
ͪ͵ͽͳͬͼͽͳͳͷͰͻͪ͵ΒͰͼͰͯͼͰͪͻͰͪͬͪΔͰͺͻͫͶͰͷͪ;ͬͰͲͳͼͭͶͫͪͶͳͷ͵Ͷͳͷͪͽͼ͵ͳͷͺͻ
ͷͰͪͷ͈ͪͻͫͶͰͷͰͰͿͳ͵ͪͼͼͽͳͼͰͺͻͰͺͲͪΒͰ;ͷͭͳͷͯͼͪͯͪΔͳͷͻͰͪͭͬͪΔͳͷͪͪ͵Ͷͳͷͪͽ
ͼ͵ͰͺͻͷͰͰ
ͳͽͪ͵ͪͬͺͻͫͶͰͷͺͷͰ;ͽͳͫͻͳͽͪͼ͵ͳͼͳͶͭͺͳͼ;ΒͰ͵ͪt̻ͳͯͰͼͬͺͪͻͪͯ͵ͼi;
͵ΒͰͷΒͰͼͪͯͻͱͪͪͽͬͻͯΔͪtͯͪΕͰ
Ͳͪͽͽͺͪͼͼͽͳ͵ΒͰͭͶͫͪͶͲͪͭͻͰͬͪΔͰͯͼͳ
ͷͪ͵Ͷͳ
͵ͼͽͻͪͰͳͲͭͶͰͯͪͶͰ
ͳͼ;;ͼͬͪ͵ͯͰͬͷͱͳͬͽ;ͺͳͺΓͳͬͰ
ͰͺͼͻͰͯͰͳͬͳͯΓͳͬͰ
ͷͭͳ
Γ;ͯͳͷͳͻͼͰͯͰͽͳͳͰΕͰ;ͺͭͶͰͯ;ΔͳͺͻͰͯ;ͲͰͽͳͳͽͪ͵͵ͻͰͽ̸ΒͪͼΒͰͯͪΕͰͲͪͲͫͳΓ
; ͪ͵ͳΒ;
ͪ͵ Ͱ͵ͪͷ ͯͪ Ͱ ͺͼͽͪ; ͬͳͯΓͳͬͰ ͳ ͼͪͱ ͳͲͻͪͱͰͰ
ͫͳͽͳ ͳͼ;ͬͳͰ ͵ͪͼi
(JEFOT
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ͼͬͰͫ;ͬͪͽ;ͺͶͳͽͳ͵;ͼͪͯͻͱͰͰ͵Ͷͳ͵ͰͶͰͷͰͪͽͪͻͰͪ͵ͳΒͰ;ͼͬͳͷͯͻ;ͽͬͰͳͷͼͿͰͻͪͷͪ
ͯͻͱͪͬ;ͭͪͻͪͽ
ͺͻͳͳͺ ͺͶͳͽͳ͵ͭ ͺͻͳͫͶͳͱͪͬͪΔͪ ͼͪͯͻͱͪΒͪ ͺͬͰͲͪͼͽ ͼͬͳ Βͪͬͳ
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ͺͻͳͳͺͰ͵ͷͼ͵ͭͺͻͳͫͶͳͱͪͬͪΔͪ Ͱ͵Ͷ͵ͪͷͯͰͻͳͲͪͳΒͪͳͳͼ͵;ͭΓͰͳ
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ͺͻͰͬͪͲͳͶͪͱͰΔͰͺͶͳͽͳ͵ͳͻͪͲͶͳ͵ͪ
ͪͰͶͼͻͪͲͷͰͻͼͽͳ ͻͪͬͽͰͱͪͻͳͲͳ͵ͪͳͷͭ;Εͼ
ͽͳ
ͳͷͺͰͻͪͽͳͬ ͻͪͲͬΒͪ ͳ
ͺͻͪ͵ͽͳͬ ͺͻͳͶͪͭΌͪͬͪΔͰ ͳͼͽ
ͼͽͻ –
͊ ͫͲͳͻͷ ͪ
ͻͪͲͬͻͼͼͽͰͶͰͷͰͪͽͪͺͶͳͽͳ͵Ͱ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ
͵ΒͪͼͰ͵ͻͲͻͪͲͶͳͳͽͰͲͪͽͰͬͰͳͳͲͪͲ
ͬͰͼͪͬͻͰͷͰͭͯͻ;ͽͬͪ;ͼͶͱΔͪͬͪ
Ͱ;ͯͳͽ ͳͯͪΓͰ
tͬͰΕͳͪͰ͵ͶͭͪͳͼͳͶͭͪͼͷͪͽͻͪͯͪ
ͼͪͬͻͰͷͰͬͰͪͼͽͬͱͳͬͳ;;ͼͶͬͳͷͪͭͶͫͪͶͰͰ͵Ͷ͵Ͱ͵ͻͳͲͰ͵ΒͪͳͷͪͽͰͯͰͳΒ;ͺͻͰͻͪͼ
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ͼͬͰ ͫͳͽͳ͵Ͱ ͳ ͪͫͳͽͳ͵Ͱ ͼͽͻ;͵ͽ;ͻͰ
ͯͻ;ͽͬͰͰ ͯͼͰ
ͯ;ͬͳ ͱͳͬͽ Γ;ͯͳ
ͽΒ ͼͬͰ ͵ͪͻͳ͵Ͱ
ͼͳͼͿͰͻͰ– ͫͳͽͰͼͿͰͻ;ͳͪͽͻͺͼͿͰͻ;i ͪͅͻ͵ͬͳΕ
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͌ͱͳͼͳͶ͵ͳͺͻͳͼͽ;ͺ͵Ͷͳͷͪͽͼ͵ͳͷͺͻͷͰͪͷͪͫ;ͬͪͽͪͻͪͲͶͳͳͽͰͺΒͷͬͰͳ͵Ͱͺ
ͳΒͰ
ͯ͵ΒͳͼͰͪΒͰΕͰͳͲͯͬͪΒͪΒ;ͯͬͰ͵ͪͽͰͭͻͳΒͰͷͳͽͳͭͪͳΒͪ ͳͪͯͪͺͽͪͳΒͪ. ̓Ͷͳͷͪͽͼ͵Ͱͺͻ
ͷͰͰͲͪͽͰͬͪΒ;ͷͰΌ;ͪͻͯͳͯͭͬͻ͵ͻͲͻͪͲͶͳͳͽͰͷͻͰͱͰͯͰͶͬͪΔͪ
ͪͼͰͻͰͪͶͳͲ;ΒͰͪͯͬͪ
͵ͷͺͶͰͷͰͽͪͻͪ ͪͳͪ
;ͫͶͪͱͪͬͪΔͰͷͳͽͳͭͪͳΒͪ ͼͷͪΔͰΔͰ ͳͶͳ ͭͻͪͳͪͬͪΔͰ ͰͷͳͼͳΒͰ
ͭͪͼͬͪͼͰͿͰ͵ͽͷͼͽͪ͵ͶͰͰͫͪͽͰ
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ͺͻͳͶͪͭΌͪͬͪΔͰͪͯͪͺͽͪͳΒͪ ͺͻͰͯ;ͲͳͷͪΔͰͪ͵ͽͳͬͼͽͳͲͪ
ΒͪͪΔͰͽͺͻͼͽͳͯͻ;ͽͬͪͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰͳͷͳͳͷͳͲͳͻͪΔͰ;ͽͳͪΒͪΔͳͬͳͰͭͪͽͳͬ
ͳͰͿͰ͵ͪͽͪ
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Β; ͼͬΒͰͬͻͼͰ ͳͯͳ͵ͪͽͻͰ ;ͼͺͰͼͽͳ ͼͺͻͬΌͰΔͪ ͺͶͳͽͳ͵Ͱ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪ ͪ ͪͳ
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ͻͰͭͳͪͶͷͳͭͶͫͪͶͷͳͬ;̀ͪͺͻͪͬ
ͺͻͰͷͪͳͲͬͰͽͪΒͳͷͪͅͰΌ;ͬͶͪͯͳͭͺͪͰͶͪ
͵Ͷͳͷͪͽͼ͵ͳͷͺͻͷͰͪͷͪ
ͬͰͷͰͻͰͳͪ͵ͽͳͬͼͽͳͷͭ;ͼͰͼͬͪͽͳͽͳ͵ͪͯͭͬͻ ͪͬͪͼͽͪͶͰ
ͭͶͫͪͶͰ ͵Ͷͳͷͪͽͼ͵Ͱ ͺͻͷͰͰ ͼ ͳΓͰͷ ͼͷͪΔͰΔͪ ͽͰͽͰ
ͯͼ ͳͼ͵ͻͳΕͪͬͪΔͪ ͺͻͰͯͼͽͳ
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͌ͬͰͲͳͼͽͳͷ
ͽͻͰͫͪͼͰͺͯͼͰͽͳͽͳͯͪͭͶͫͪͶͳͲͪͳΒͪͲͪͪͬͪ
tͽͻͪͼͿͻͷͪͳΒ;ͪͳͫͪͲͳͳͳͼͽͳͽ;ͳΒͪiͳ
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ͪͺͭͪΌͪͯͻͱͪͬ;
ͪͳΒ;
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Ͷͳͳͱͳͬͽ
ͪ͵ͻͲͷͰͪͳͲͷͰͭͶͫͪͶͭͽͻͱͳͽͪͪͪͳΒͳ ͯ;ͲͳͷͪͳͲͬͰͼͰͷΕͳ
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ͫͳͶͺͶͳͽͳ͵Ͱ (JEFOT
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ͻͰΒͰ
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ͳͼͽͬ
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͵ͻͲ ͺͻͱͳͷͪΔͰ ͺͻͰͼͪ Ͷ͵ͪͶͭ ͳ
ͭͶͫͪͶͭ ͳͼͽ
̓ͪͯͪ ΒͰ ͻͰ ͳͯͰͽͳͿͳ͵ͬͪΔ; ͭͻ;Εͳ ͺͻͫͶͰͷͪ
ͯͼ ͼͬͳ ͳͼͽͻͪͱͳͬͪ͵ͳ
ͺͳͽͪΔͪͬͰͲͪͳ͵͵ͻͰͽͲͪͪͯͪͺͽͪͳΒ;ͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰ
ͳͲͯͬͪΒͪͷͼͽͪͬͳͽͰͦͪͪ
̓ͪͻͷͳͪ
͵Βͳͼͷͪͽͻͪͯͪ;ͽͳͪΒ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͳΒͰͭͻͪͳͰͼͪͷͪͻ;ͻͪͶ;ͺͺ;Ͷͪ
ͳΒ;ͳͺΓͺͻͳͬͻͰͯͰͻͰͭͳΒͰ
ͪͳͪͯͻͰΌͰͰ;ͻͫͪͰͲͰ͵ΒͰͼ;ͼͷͰͽͰͰͪͬͳͼ͵ͻͳͲͳ
ͳͷͶ͵ͪͶͳͽͰͽͳͷͪ $BSNJO
ͼͽͻ
̽ͪͫͳͼͰͯͫͳͶͪͳͻͪͼͶͳ͵ͪ;Ͳͻ͵ͪ
Ϳͪ͵ͽͻͪͳͺͼͶͰ
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; ͼͳͶͭͳΒͳ ͼͰ
ͺͻͰͷͪ
ͷͳΓͰΔ;ͬͭͪ;ͽͻͪ
ͷͭ;ͪͺͼͽͻͪͬͪͽͳͼͶͰͯͰΕͪͳͼͽͻͪͱͳͬͪ͵ͪͺͳͽͪΔͪ
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͆ͳ͵Ͷͪͼ ͊ͽͰͻ ΒͰ ;͵ͪͲͪ ͪ ͽͻͳ ͵Γ;ͪ ͰͶͰͷͰͽͪ ͺͶͳͽͳ͵Ͱ ;ͫͶͪͱͪͬͪΔͪ ͵Ͷͳͷͪͽͼ͵ͳ
ͺͻͷͰͪtͰͪ ;ͭΓͰͳ͵ͪ
ͽͰͶ͵ͪͺͶͳͽͳ͵ͪͳ;͵ͶͪΔͪΔͰͫͪͻͳΒͰͻͪͺͻͷͰͪͷͪͺͪͪΔͪi 4JNVSEJǀ
ͼͽͻ.
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ͬͪ ͽͻͳ ͰͶͰͷͰͽͪͷͭ;ͫͳͽͳ ͰͿͳ͵ͪͼͪ;͵Ͷͳ͵ ͼͰͺͯΒͰͯͪ͵
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ΒͰͻ
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ͺͬͰΕͪΔͰͽͶͰͻͪͽͼͽͳ ͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰi %JNPWJǀ
ͼͽͻ
577
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͪ
ͯͻ;ͭͰͰ ̓ΒͰͼ;ͼͳΒͪͶͰͳͺͶͳͽͳ͵Ͱͯͳͪͷͳ͵ͰͫͶͳ͵ͬͪͶͰͯͶ;͵Ͱ͵Ͷͳͷͪͽͼ͵ͰͪͯͪͺͽͪͳΒͰͪ
ͯͻͱͪͬͷͭͻͪͯͼ͵ͷ ͳͬ; ̓Βͳ ͻͰͼ;ͻͼͳ ͼ; ͺͻͰͯͬͳΌͰͳ Ͳͪ ͯͻͱͪͬͰ ͵ͪ͵ ͫͳ ͳͷͪͶͰ ;ͼͺͰͪ
͵ͪͺͪͳͽͰͽͲͪͺͶͪͳͳͷͺͶͰͷͰͽͪͳΒ;ͷͰͻͪ͵Ͷͳͷͪͽͼ͵ͰͪͯͪͺͽͪͳΒͰ
̓Ͷͳ͵ͼͰͪͯͪͺͽͪͳͺͶͪͳͻͪΔͰͳͪ͵ͳΒͰͻͪͲͶͳ͵;Β;ͯΒͰͯͰͲͰͷΓͰͳͭͻͪͯͪͯͯͻ;ͭͳ
́ͲͷͰΌ;ͭͶͫͪͶͭ͊ͰͬͰͻͪͳ͠;ͭͪ ͌͵ΒΒͷͰͻͳΒͰͯͰͶͬͪΔͰ͵ͽͳͭͰͽ;ͺͻͰͯͬͳΌͪΔ;ͻͳͲͳ͵ͪ
͵ͪͺͻͰͽͺͼͽͪͬ͵ͰͼͺͻͰͪͬͪΔͪͻͪΔͳͬͼͽͳ
̓ΒͳΕͰͺͻͳͼͽ;ͺͳ;ͰͼͽͬͬͪΔͪͳͳͬͳͶͭͪͭͪͱͬͪΔͪͫͳͽͳͳͷͺͶͰͷͰͽͳͻͪͳ;͵Ͷͳͷͪͽ
ͼ͵ΒͪͯͪͺͽͪͳΒͳ ̓Βͳͺͻͳͼͽ;ͺͳͼ;ͪΒͳ͵Ͷ;ͲͳͬͳΒͳ ̓ͪ͵ͳͲͯͬΒͳͽͳͪΒͰͿͳ͵ͪͼͳΒͰͻͰͲ;ͶͽͪͽͰ
̓ΒͰͷͰͽͯͰΕͰͯͻͱͪͬͰͳ;ͻͫͪͰͲͪΒͰͯͳͰ͵ͻͳͼͽͳͽͳͯͪͫ;ͬͪͽͰͬ;ͶͰͻͪͫͳͶͼͽͻͪͲͶͳ
ͳͽͳͼ;ͫͺͺ;ͶͪͳΒͪͳ͵ΒͳΕͰ͵ͻͪͳͫͳͽͳͺͻͰͯ;ͲͰͽͳ;ͳͯͰͽͳͿͳ͵ͬͪΔ;ͼͺͰͳͿͳͳͺͽͻͰ
ͫͪͬͳͭͻ;ͺͪ ͌͵ΒΒͷͰͻͳΕͰͺͽͻͰͫͰͳͳͽͰͻͰͼͳͼͽͪͬͳ͵ͪͼͶͪͷͬͪ ͳͼͽͪͬͳ͵ͪͼͶͳͳ
ͪͼͰΓͪ
ͫͳͽͳ;͵Γ;Ͱͳ;ͪͯͪͺͽͪͳͺͶͪͳͻͪΔͰ i ͳͼͽ
ͼͽͻ–
͇ͬͪͺͳͽͪΔͪͼ;ͳͲͪͲͬͪͲͪͯͻ;ͽͬͰͰͪ;ͳ͵Ͱ
ͪͶͳͳͲͪͺͻͰͯͼͽͪͬͳ͵ͰͬͶͪͯͳͭͳͰͬͶͪ
ͯͳͭͼͰ͵ͽͻͪ
͵ͪͳͲͪͳͬͳͶͯͻ;ͽͬ
ΒͰͻ;͵ͪͲ;Β;ͪͳͻͳ;ͺͻͫͶͰͷͪ͵ΒͳͼͰͷͭ;ͻͰͳͽͳ
ͲͪΒͰͯͳ͵ͳͷͪͺͻͷͲͪͻͪͯͺ͵ͻͰͽͪΔͪͶ͵ͪͶͳͳͳͳΒͪͽͳͬͪͳ͵ͼͰͲ;ͪͶͳͷͺͻͳͼͽ;ͺͪΔͰͷ
ͳͲͻͪͯͳ ͪΒͪͯͰ͵ͬͪͽͳΒͳ ͼͽͻͪͽͰͭͳΒͪ ͯ;ͭͻͭ ͯͻ;ͽͬͰͭ ͻͪͲͬΒͪ ͊ͽͭͪ ΒͰ ͼͬ ͺͳͽͪΔͰ
͵ͪ͵͵ͻͰͳͻͪͽͳͯͭͬͪͻͪΒ;Ε;ͳͯ;ͭͻͯͻͱͳͬ;ͺͶͳͽͳ͵;͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͪͶ͵ͪͶͷ
ͳͭͶͫͪͶͷͳͬ;͆ͳ͵Ͷͪͼ͊ͽͰͻ
ͫͳͬͳͭͶͪͬͳͰ͵ͷͳͼͽͪ͊ͬͰͽͼ͵Ͱͫͪ͵ͰͳͰͿ͊Ͷ;ͱͫͰͲͪ
Ͱ͵ͷͳΒ;ͫͻͳͽͪͼ͵ͰͬͶͪͯͰ
ͻͪͲͷͪͽͻͪΒͰtͰ͵ͷͳΒ;͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪiͳ
;ͼͬͷͳͲͬͰͽͪΒ;
ͳͲͭͯͳͰ
Ͳͪ͵Γ;;ΒͰͯͪΒͰͺͶͳͽͳ͵ͪͪͯͪͺͽͪͳΒͰ͵Γ;ͪͲͪͫͪͬΓͰΔͰ;ͽͳͪΒͳͷͪ͵Ͷͳͷͪͽͼ͵ͳ
ͺͻͷͰͪ͵ΒͳͼͰͰͷͭ;ͳͲͫͰΕͳ
ΒͰͻΕͰͪt;ͬͰΕͳͳͼͶ;ͪΒͰͬͪͯͰͽͳͶ͵ͪͶͰ͵ͻͳͼͽͳͲͪ͵ΒͰ
ͳΒͰ ͺͽͻͰͫ ͷͭ ͬͻͰͷͰͪi
ͺͪ ΒͰ Ͳͪͽ Ͱͺͯ ͫͰͲͫͰͯͳͽͳ t͵ͬͳͻ Ͳͪ ͺͶͳͽͳ͵Ͱ ͵ΒͰ ΕͰ
;ͼͷͰͻͪͬͪͽͳ ͪͯͪͺͽͪͳΒ; ͺΒͰͯͳͪͪ ͳ ͵ͷͺͪͳΒͪ ͪ ͼͻͰͯΔͳ ͳ ͯ;ͱͳ ͻ͵i
ͯͪΒ;Εͳ ͺͻͳͷͰͻ ͵ͻͲ
Ͱͽͳͻͳ͵Γ;ͰͫͶͪͼͽͳ
t
ͬͳͼ͵͵ͬͪͶͳͽͰͽͰ ͳͿͻͷͪͳΒͰ ͵Ͷͳͷͳ ͳ ͪͶͪͽ Ͳͪ ;ͺͻͪͬΓͪΔͰ ͻͳͲͳ͵ͷ ͺͷΕͳ ΕͰ ;
ͺ͵ͻͰͽͪΔ;ͰͿͳ͵ͪͼͳͽͻͱͳͽ͈ͪͫΓͪͪͻͰͭͳͪͶͪ͵Ͷͳͷͪͽͼ͵ͪͺͻͰͯͬͳΌͪΔͪͫͳΕͰͯ͵Γ;
ͭͲͪͪΒͪ
ͺͼͰͫ͵ͯͫͻͪͲͪͪͺͪͯͪͬͳͪͳͶ;Βͪ
ͺͶͪͳͻͪΔͰ͵ͻͳΕͰΔͪͲͰͷΓͳͽͪͳͼͽͪ
ͯͪͻͯͳ;ͳ͵ͪͽͻͰͫͪͯͪ ͻͪͫͻͰͯͪ ͼͰͳ͵ͯͺͻͳͬͪͽͳͳ͵ͯΒͪͬͳͳͬͰͼͽͳͳΒͪ; ͫΒͰ͵ͽͰͳ
ͯͻ;ͭ;ͯ;ͭͽͻͪΒ;ͳͿͻͪͼͽͻ;͵ͽ;ͻ;;ͫͲͳͻ;Ͳͷ;͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰ
ͬͶͪͯͰͷͭ;ͯͪͯͺͻͳͰͼ;
͵ͻͲͯ;ͭͻͰͺͶͳͽͳ͵ͰͲͪΒͪͬͪͯͫͻͪͼͰͽΓͳͬͪͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰ
;͵Γ;;Β;ΕͳͲͪͽͳͽ;
ͺͻͳͻͯͳͻͰͼ;ͻͼͪ
ͫͪͶͰͳͼͺͻͰͷͼͽͪͬͪͻͰͯͰͼͳͽ;ͪͳΒͰ
ͷͱͰͼͰͲͪͽͰͬͪͽͳͿͳͪͼͳΒ
ͼ͵ͪͫͰͲͫͰͯͼͽͼͪͷͲͪͪΒͼͳͻͷͪͳΒͰ;ͯͻ;ͽͬ;
͵ΒͳΕͰͪΒͬͰͻͬͪͽͳΒͰͫͳͽͳͪΒͳͲͶͱͰͳΒͳ
;ͽͳͪΒͳͷͪ ͳ ͪΒͷͪΔͰ ͼͺͼͫͳ ͯͪ ͼͰͫͳ ͫͰͲͫͰͯͰ Ͳͪͽͳͽ; ;͵Γ;;Β;Εͳ ͼͳͭ;ͻͪΔͰ
i 4JNVSEJǀ
ͼͽͻ–
́ͲͶͱͰͰ ͽͰͻͳΒͼ͵Ͱ ͳ ͺͻͪ͵ͽͳͰ ͯͳͶͰͷͰ ͬͰͲͪͰ Ͳͪ ͺͻͫͶͰͷ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪ ͷͭ;
ͫͳͽͳͻͰͳͬͰ;͵Ͷͳ͵ͼͬͪͽͳͷͲͪͪΒ͵Βͳ͵ͬͪͶͳͽͰͽͱͳͬͽͰ ͼͻͰͯͳͰͳͷͪ͵ͪ ͺͻͰͽͺͼͽͪͬ͵ͪ
͵ͬͪͶͳͽͰͽͪͬͰ͵ͬͭͱͳͬͽͪ̀ͫͭͽͭͪΒͰ;ͱͯͪͼͰͼͪͬͻͰͷͰͳͭͶͫͪͶͳͰ͵Ͷ͵ͳͺͻͫͶͰͷͳ
͇̺́̈́͋̾́ͣ͠ͅ
͈͇͈́ͣ͊ͺͻͰͷͼͽ͊ͻͫͳΒͰͲͪͪͯͪͺͽͪͳΒ;ͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰ
ͪͪͶͳͲͳͻͪΒ;ͳͻͰͪͬͪΒ;ͼͪͼͽͪͬͳͽͪͻͪͲͷͪͽͻͪΔͪΓ;ͯͼ͵ͳͺͽͻͰͫͪ
ͷͰΌ;͵ΒͳͷͪͫͳͰ͵Ͷ͵Ͱ
ͺͽͻͰͫͰ
͵ͪtͺͽͻͰͫͰͲͪͲͯͻͪͬͷͺͻͳͻͯͷͳͯͻ;ͽͬͰͷ͵ͷͺͰͽͷͱͳͬͽͰͼͻͰͯͳͰi
Ͳͪ;ͲͳͷͪͶͰ ͺͻͬ ͷͰͼͽ ; ͳΒͰͻͪͻͳΒͳ ͺͽͻͰͫͪ9 tΒͰͻ ͳͬ ͲͪͯͬΓͪͬͪΔͪ ͼͬͳ ͼͽͪͶͳ ͺͽͻͰͫͪ
ͲͪͬͳͼͳͯΔͰͭͼͽͬͪͻͳͬͪΔͪi ͅͳͶͽΒͰͬͳΕ
ͼͽͻ
͌ͼͺͰͼͽ ͼͺͻͬΌͰΔͪ ͪͯͪͺͽͪͳͰ ͺͶͳͽͳ͵Ͱ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪ ͼͬͪ͵ͪ͵ Ͳͪͬͳͼͳ ͯ
ͺͶͱͪΒͪͲͰͷͪΓͪ;ͭͰͺͶͳͽͳ͵ͷ͵ͽͰ͵ͼͽ;
͵ͪͳΔͳͬͳͯͻ;ͽͬͰͰ͵ͷͼ͵ͳͼͺͰͳͿͳ
ͼͽͳ͵ΒͰͷͭ;;͵ͪͲͳͬͪͽͳͪͯͻͰΌͰͪ;;ͽͻͪΔͪͺΓͪͼͰͽΓͳͬͼͽͳͳͻͪͲͷͰͻͰͼͳͻͷͪͽͬͪ
Ͳͫͭ Ͱͭͪ ͫͳ ͲͪͪΒ ͼͶͪͫͳͶͳ Δͳͬͳ ͪͳͪͶͳ ͵ͪͺͪͳͽͰͽͳ Ͳͪ ͯͰͶͬͪΔͰ ͊ͬͰ ͽ ͬͯͳ ͵ͪ
Ͱͻͷͳͷͽͻ͵ͬͳͷͪ
ͳΒͰͺͻͰͰͳͼ;ͺͻͰͳͲͰͳ;ͻͪͲͬͳΒͰͳͷͲͰͷΓͪͷͪ
ͪͶͳͼͰ
ͺͻͰͷͪ
ͪͪͶͳͲͪͷͪͼͽͻ;Δͪ͵ͪͭͶͫͪͶͳͳͼͽͳͽ;ͳΒͪ
Ͱ͵;ΒͰͯͪΕͰͳͳͲͼͳͽͳͯͰͼͰͽͳͰͷͳͶͳΒͪͻͯͳ
ͯͶͪͻͪ 4JNVSEJǀ
ͼͽͻ
̸̸̸͈̽͋͏̸̸̸͈͉͇́͆̓̈́́͋͊̓̾̾͆̾͠ͅͅ–̸͇̻͇̹͎̽̈́̈́͆́́͆́͏̸̸̺́͋́͠
̸̸̸̸͇͇͇̻͈͉͉̹̽̈́̓̈́͆̈́͆́͌͊́́͢͠
̹ͻͫͪ ͺͻͽͳͬ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪͳͲͻͪͱͪͬͪ ͼͰͪ ͭͶͫͪͶͷͳͬ; ͳ ; ͽͷ ͼͷͳͼͶ; ̹Ͱ͵
ͺͻͰͯͶͪͱͰ͵ͼͽͳͽ;ͳͼͪΔͰͬͰͪͼͽͬͪ͵ͪΒͰͯͳͼͽͬͰͭͺͶͳͽͳ͵ͭͪ͵ͽͰͻͪ #FL
͊ͶͱͰ
ͼͽͳͫͳͷͼͽͰͭͪͽͳͬͳͺͼͶͰͯͳͪ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ;ͽͳͪͶͰͼ;ͪͭͶͫͪͶ
ͻͰͭͳͪͶ
ͳͪͳͪͶͳͯͰͽͳͿͳ͵ͬͪΔͰͬͭͺͻͫͶͰͷͪ͵ͪͺͻͳͻͳͽͰͽͪ;ͻͪͲͶͳͳͽͳͷͼͽͻͪͽͰͭͳΒͪͷͪ
ͯͻ;ͽͬͰͰ͵ͷͼ͵ͭͻͪͲͬΒͪ 10 ͈ͻͰͯͪ͵ͽͳͬͼͽͳͳͷͰͻͪͬͰͲͪͳͲͪ;ͫͶͪͱͪͬͪΔͰ ͵Ͷͳͷͪͽͼ͵ͳ
ͺͻͷͰͪͪͭͶͫͪͶͷ
ͻͰͭͳͪͶͷͳͪͳͪͶͷͳͬ;
ͳͲͻͪͱͰͪΒͰͰͺͯͼͽͼͽͬͪͻͪΔͪ
ͯͭͬͪͻͪΒ;ΕͰͭͪͯͪͺͽͪͳͭ ͼͳͼͽͰͷͪ;ͻͰͪͬͪΔ;ͺͻͫͶͰͷͪ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ́ͲͽͭͻͪͲͶͭͪ
ΒͰͻͪͲͬͳΒͰͪͭͶͫͪͶͪͳͻͰͭͳͪͶͪͷͻͰͱͪͯͻͰΌͰͳͪͯͪͺͽͪͳͳͷͰͻͪͳͪ͵ͽͳͬͼͽͳͭͅͳ
ͯΔͳͺͻͳͺͪͯͪΒ;ͻͷͪͽͳͬͼͽͻͪͽͰ͵ͷ͵ͬͳͻ;
ͳΒͰΒͰͯͰͶͬͪΔͰͺͺͻͬͳͺ;ͽͫͪͬͰͲͪͶͫͻΒ
ͰͲͰͷΓͰ ͶͪͳͰ
ͯͪ;ͼͬΒͳͷͼͬͳͷͼͰ͵ͽͻͳͷͪ
ͪͶ͵ͪͶͷͳͬ;
ͺͻͳͷͰͰ͵͵ͻͰͽͪ
ͺͻͪͬͳͶͪͳͼͪ͵ͳΒͰ̽ͪͪͼͼͰͼͷͪͽͻͪͯͪΒͰͅͰΌ;ͬͶͪͯͳͺͪͰͶ͵Ͷͳͷͪͽͼ͵ͳͷͺͻͷͰͪͷͪ *1$$
͵Βͳ ΒͰ ͼͬͪ ͭͯͳͰ ͺͯ ͵ͻͳΓͰͷ ͈ͻͭͻͪͷͪ ͌ΒͰͯͳΔͰͳͪͳΒͪ ͲͪͲͪͽͳͽ; ͱͳͬͽͰ
ͼͻͰͯͳͰ 6/&1
ͳ͊ͬͰͽͼ͵ͰͷͰͽͰͻͶ͵ͰͻͭͪͳͲͪͳΒͰ 8.0
ͬͯͰΕͰͪͯͪͳͪͶͽͰͶ;
ͬΒͫͶͪͼͽͳ͈ͪͰͶΒͰͼͽͬͻͰͼͳΓͰͷͯͪͼͰͺͻͰͼͼͺͻͬΌͰΔͪͺͻͪ͵ͽͳͳͺͶͳͽͳ͵ͪͻͰͪͶͳͲ;ΒͰ
;ͼ͵Ͷͪͯ;ͼͬͪͱͳͷͪ;ͳͷͺͯͪͳͷͪͭͶͫͪͶͳͷͺͻͷͰͪͷͪ͵ͶͳͷͰ̀ͫͭͽͭͪΒͰͯͼͪͯͫͳͶ
ͫΒͪͬΓͰͺͰͽͳͲͬͰͽͪΒͪͬͭͺͪͰͶͪ
ͯ͵ΒͳΒͰͺͻͬͳͺ;ͫͶͳ͵ͬͪ
ͪͺͼͶͰͯΔͳͭͯͳͰ
͇ͬͳͳͲͬͰͽͪΒͳͺͻͰͯͼͽͪͬΓͪΒ;ͼͬͳͳͲͬͻͳͿͻͷͪͳΒͪ͵Ͷͳͷͪͽͼ͵ͳͷ ͺͻͷͰͪͷͪͳͼͪͼͽΒͰͼͰ
9
͋ͫͳͲͪͳͶͯͪͼͰͼͬͰͺͽͻͰͫͰͷͭ;͵ͶͪͼͳͿͳ͵ͬͪͽͳͪͼͶͰͯͰΕͳͪͳtͰ͵Ͷ͵ͰͺͽͻͰͫͰͺͽͻͰͫͰͲͪ
Ͳͯͻͪͬͷͺͻͳͻͯͷͳͯͻ;ͽͬͰͷ͵ͷͺͰͽͷͱͳͬͽͰͼͻͰͯͳͰͰͭͲͳͼͽͰͳΒͪͶͰͺͽͻͰͫͰͲͪͻͪͷ
ͯͰΕͷ
ͼͽͪͷ ͼͳΒͪͶͰ ͺͽͻͰͫͰ Ͳͪ ͼͳͭ;ͻΕ;
ͺͻͳͺͪͯΕ;
Γ;ͫͪͬΓ; ͺͰͻͼͪͶͰ ͺͽͻͰͫͰ Ͳͪ
;ͬͪͱͪͬͪΔͰͷͯͼͽͻͪͰͯͻ;ͭͳͳͼͪͷͪ͵ͽ;ͪͶͳͲͪͳΒͷi ͅͳͶͽΒͰͬͳΕ
ͼͽͻ
10
͑;ͬͪ͵ͬͳΕͳ͆ͪͯͳΕͼͷͪͽͻͪΒ;ͯͪ;ͯͪͽͳͷͼͳͽͰͷͳͷͪ;͵ΒͳͷͪΒͰͷͪ͵ͼͳͷͳͲͪͳΒͪͺͻͿͳͽͪͼͬͳͳΓ
ͳΒͰ ͷͭ;ΕͰ ͻͰͪͬͪΔͰ ͺͻͫͶͰͷͪ
ͽͰ ͼͰ ͲͪͶͪͱ; Ͱ Ͳͪ ͺͺͻͪͬ͵;
ͬͰΕ Ͳͪ tͺͻͷͰ; ͭͶͫͪͶͭ ͼͳͼͽͰͷͪi ;Ͳ
;ͬͪͱͪͬͪΔͰͼͺͰͳͿͳͳͬͰͲͪͳͲͷͰΌ;Γ;ͯͼ͵ͭͻͯͪ
ͯͻ;ͽͬͪͳͺͶͪͰͽͰ̀ͰͷΓͰ ͑;ͬͪ͵ͬͳΕ
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͵ͻͲͳͻͰͳ;ͱͰͺͻͰͺͻ;͵Ͱ
;͵ͪͲ;ΒͰͼͰͪͯͻ;
ͽͬͰͳͲͪͪΒͬͭͫͰͶͰͱΒͪͅͰΌ;ͽͳͷ
͵ͪͯͪΒͰ͵͵ͻͰͽͻͰΒͰͯͳͼͽͬͰͷͪͳͪͶͷͺͶͪ;
ͪͯͪͺͽͪͳΒͰ
ͳͳͼͰͯͪͼ;ͪͺͻͳͪͰͲͰͷΓͰͭͽͬͳͯͪΓͰ;ͼͷͰͻͰͳ͵ͪΔͰͭͬΒͰ͵ͼͺͰͻͳͷͰ
ͽͪͶΒͿͪͲͳͳͷͺͶͰͷͰͽͪͳΒͰ͌͊ͻͫͳΒͳΒͰͰͯͪͬ
ͭͯͳͰ
ͳͲͻͪΌͰ͈ͻͬͳͪͻͽͼͻͺͼ͵ͭ
13
t͉ͪͲͬΒͰ͵Ͷ͵Ͱ͵;Ͷͽ;ͻͰͺͯͻͪͲ;ͷͰͬͪͺͻͷͰͰ;ͼͬͪͽͪΔ;ͬͰͪͼͽͬͪͯͼ;;ͼͳͼͽͰͷ;ͯͻ;ͽͬ–
ͺͻͳͻͯͪͳͺͻͳͲͪͬͪΔͪΔͳͬͰͻͪͬͺͻͪͬͼͽͳͳͷͰΌ;ͯͰͶͬͪΔͪ͌ͼ͵Ͷͪͯ;ͼͺͻͰͼͷͷͰΌ;ͯͰΒͼͽͬͪͬͰ͵ͪ
ͳ ͺͻͳͻͯͰ
Ͱ͵Ͷ͵ͪ ͵;Ͷͽ;ͻͪ ͺͻͰͽͺͼͽͪͬΓͪ ͻͰͪͶͳͲͪͳΒ; ͬͳ ͺͻͳͳͺͪ ͯͰͶͪͽͼͽͳ Γ;ͯͳ ; ͻͪͯΒ ͳ
ͺͻͳͻͯΒͼͻͰͯͳͳ
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ͼͽͻ
14
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͇͵ͬͳͻΒ͵ͬͰͳΒͳͺͻͷͰͳ͵ͶͳͷͰi
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͳͪͶͭ ͪͯͪͺͽͪͳͭ ͺͶͪͪ 4FSCJBT 'JSTU /BUJPOBM "EBQUBUJPO 1MBO %SBGU
͵Βͳ
; ͬͷ
ͼͶ;ͪΒ;
ͺͻͰͯͼͽͪͬΓͪ͵Γ;ͳͳͺͻͬͳͪͳͪͶͳ͵ͻͪ͵ͳͼͽͳͽ;ͳͪͶͭͺͶͪͳͻͪΔͪͪͯͪͺͽͪ
ͳͰͺͶͳͽͳ͵Ͱ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪ͌ ͬͷͻͪͯ; ;͵ͪͲͪΕͰͷͪΔͰͭͬͯͻ;ͽͬͰͳͳͪ;ͳ
ͲͪͪΒͳͲͯͬͪΒͪΔͰͷ͵Γ;ͳͰͶͰͷͰͪͽͪ͵ΒͰͼͪͯͻͱͳ
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̸̸̸͈̽͋͏̸̸͇͇̻͈͉̹́͆̈́͆͌͊́́͠
͇ͬͪΒͺͶͪΒͰͲͪͼͬͪͪͲͪ͵Γ;ͳͷͪͳͺͻͰͺͻ;͵ͪͷ͈ͪͻͬͭͳ̽ͻ;ͭͭͺͻͳͺͻͰͷͭͳͲͬͰͽͪ
Β͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͺͻͰͷ͇ͪ͵ͬͳͻΒ͵ͬͰͳΒͳ͌ΒͰͯͳΔͰͳͪͳΒͪͺͻͷͰͳ͵ͶͳͷͰ͊ͽͭͪΒͰ
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͊ͳͽͰͽͳ͵ͪ
ͪͪͶͳͲͪͫ;ͯ;ΕͳͻͳͲͳ͵ͪͳͻͪΔͳͬͼͽͳ;ͯͪͫͻͪͳͷͼͰ͵ͽͻͳͷͪ ͬͯͳͷͻͰͼ;ͻͼͳͷͪ
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ͺͼͰ
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ͳͷͼͰ͵ͽͻͳͷͪ͵Βͳ ͼ;ͳͯͰͽͳͿͳ͵ͬͪͳ͵ͪͪΒͼͰͽΓͳͬͳΒͳͳͪΒ;ͭͻͱͰͳΒͳ
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ͪͶͳͳ;ͯͻ;ͭͰͻͰͶͰͬͪͽͰͪͳͪͶͰͺͶͪͬͰ 4FSCJBT'JSTU
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ͽͰͷͺͰͻͪͽ;ͻͰͺͻͷͰͰͯ͵ͻͪΒͪͬͭͬͰ͵ͪ –
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͊Ͱ͵ͽͻͪͭͻͳ͵;Ͷͽ;ͻͰ͌ͬͷͯͷͰ;
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Ͱ͵ͼͳͼͽͰͷͪͳͻͰͭͳͪ͵Βͳͼ;ͪΒ
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ͫ;ͯ;Εͳ ͼͳΒͪͶͳͳͰ͵ͷͼ͵ͳͽͻ͵ͬͪ ;ͽͳͪΒͪ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͪͫͳͯͳͬͰͻͲͳͽͰͽ
ͻͪͲ;ͷͰͬͪΔͰ Ϳͪ͵ͽͻͪ ͵Βͳ ͯͻͰΌ;Β; ͽͺͻͼͽ ͳ ͪͯͪͺͽͳͬͳ ͵ͪͺͪͳͽͰͽ Ͱ͵ͼͳͼͽͰͷͪ ͺͬͰΕͪΔͰ
ͺͬͻͳͪͺͯͲͪͽͳͽͷ ͻͪͲͬΒͿ;͵ͳͪͶͰͰ͵Ͷ͵ͰͷͻͰͱͰ Ͳͪͽͳͽͪͳ;ͪͺͻͰΌͰΔͰ;ͷ
ͼ͵ͳͳͬͯͰͳͰ͵ͼͳͼͽͰͷͪͺͻͪΕͰΔͰͬͻͼͽͪ͵ΒͰͼͰ͵ͻͳͼͽͰ;͵ͷͰͻͳΒͪͶͰͼͬͻͰͳͺͶͪͳͻͪΔͰ
ͯͻͱͳͬͭ͵ͻͳΕͰΔͪͺͻͪΕͰΔͰͳͬͪͲͳͬͳͬͻͼͽͪͳ͵ͽͻͶͪΔͳͬͭͳͻͰΔͪ ̀ͪͳͷΓͳͬΒͰ
ͯͪΒͰ
ͺͻͰͷͪͺͯͪͳͷ͈ͪͻͳͬͻͰͯͰ͵ͷͻͰ͊ͻͫͳΒͰ
;ͭͯͳͳ
ͺͻͷͰͽͶͰ͵ͬͳͽͭͳͪͻͷͪͽͳ
ͭͫͳΓͪͳͲͼͳͺͻͰ͵
ͷͳͶͳͪͯͶͪͻͪ
ͪͺͻͳͯͳͯͳͲͬͲͪͳͲͼͳͶͳͼ;͵ͷͳͶͳ
ͪͯͶͪͻͪ ͳͼͽ
ͼͽͻ–
̽ͼͪͯͪΔͳ ͳͼͽͻͪͱͳͬͪͳ ͵Βͳ ͼ; ͬͻͳͶͳ ͺͻͰ; ͻͪΔͳͬͼͽͳ ͪ ͵Ͷͳͷͪͽͼ͵Ͱ ͺͻͷͰͰ ;
͊ͻͫͳΒͳ
ͯͪΒ; Ͱ͵Ͷͳ͵ ͺͻͰͯͶͭͪ ͬͰͲͪͳ Ͳͪ ͯͪΓͰ ͳͳͳΒͪͽͳͬͰ ͳ ͳͼͽͳͽ;ͳͪͶͰ ͵ͻͪ͵Ͱ ;
ͳͷͺͶͰͷͰͽͪͳΒͳ ͵Ͷͳͷͪͽͼ͵ͭ ͪͯͪͺͽͪͳͭ ͺͶͪͪ ͋ ͼ;
Ͳͪͺͻͪͬ
ͺͻͰͺͻ;͵Ͱ ͯͼͳͳͷͪ
ͯͶ;͵ͪͳͷͳͳͬͷͺͻͳͶͳ͵ͷͳͲͯͬͪΒͪͷ͵ͻͲͰ͵Ͷͳ͵ͼͰͭͷͰͪͽͪͳͯͰͽͳͿͳ͵ͬͪͳͪΒͰΕͰ
͵ͪͰͯͼͽͪΒ;ΕͳͪͯͪͺͽͪͳΒͰͰͺͻͰͯͼͽͪͬΓͪΒ;ͼͪͷͼͷͪΔͰΔͰͽͰͽͰͰͭͳ͵ͻͳΕͰΔͰͺͲͳͽͳͬ
ͳͰͿͰ͵ͪͽͪͺͽͻͰͫͪͲͪͳͽͰͲͳͬͷͷͰΌ;ͼͰ͵ͽͻͼ͵ͷͼͪͻͪͯΔͷͪͳͪͶͳͺͻͭͻͪͷ ͼͽͻͪͽͰ
ͭͳΒͪ
ͪͯͪͺͽͪͳΒͪͪͳͪͶͳͼͪͬͰͽͲͪͪͯͪͺͽͪͳΒͰͪ͵Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰͻͰͭͳͪͶͳͺͻͳͼͽ;ͺ;
ͪͯͪͺͽͪͳΒͪͷͪ ͪ ͵Ͷͳͷͪͽͼ͵Ͱ ͺͻͷͰͰ ͻͪͬͷͰͻͪ ͻͰͭͳͪͶͳ ͻͪͲͬΒ ΒͰͼͽͰ ;ͼͶͬ Ͳͪ ͰͿͳ͵ͪͼ;
ͪͯͪͺͽͪͳΒ;;ͪͺͻͰΌͰΔͰͺͻͪΕͰΔͪ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͻͪͲͬΒͫͻͪͲͬͳ͵ͪͺͪͳͽͰͽͪͺͯͳͲͪ
ΔͰΒͪͬͰͼͬͰͼͽͳ;ͪͺͻͰΌͰΔͰͻͰͼ;ͻͼͪͳ͵ͪͺͪͳͽͰͽͪͲͪͼͷͪΔͰΔͰͻͳͲͳ͵ͪͯͺͻͳͻͯͳ͵ͪͽͪͼͽͻͿͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͳͻͳͽͰͽͺͻͳͷͰͰͰͼͽͻ;͵ͽ;ͻͳͷͰͻͪ;͵Γ;ͳͬͪΔͰͳͬͳͶͭͼͰ͵ͽͻͪ;ͺͻͰͼͰͯͰΔͪ
ͯͶ;͵ͪͳͻͪͲͬΒͼͽͻͪͽͰ͵ͳͯ͵;ͷͰͪͽͪ %JNPWJǀ
ͼͽͻ–
̽ͪΓͳ͵ͻͪͳͪͰͲͰͷΓͰ;ͺͭͶͰͯ;͵ͻͰͳͻͪΔͪͳͳͷͺͶͰͷͰͽͳͻͪΔͪͪͯͰ͵ͬͪͽͰͪͯͪͺͽͪͳͰ
ͺͶͳͽͳ͵Ͱ͵Ͷͳͷͪͽͼ͵ͳͺͻͷͰͪͼͬͪ͵ͪ͵ͺͯͻͪͲ;ͷͰͬͪΒ;ͳͺͻͳͶͪͭΌͪͬͪΔͰͺͼͽΒͰΕͳͳͼͽͳͽ;ͳ
ΒͪͬͳͷͺͽͻͰͫͪͷͪ
ͪ;ͯͫͻΒͷͰͻͳͺͻͳͬͻͰͯͳͼ;ͫΒͰ͵ͪͽͪ;ͼͰ͵ͽͻͳͷͪͰͰͻͭͰͽͳ͵Ͱ
ͳͯ;ͼͽͻͳΒͰ
ͽͻͪͼͺͻͽͪ
ͪͲͪͽͳͷͳ;ͺͷͰ;ͽͪͰͽͳͻͳͼͰ͵ͽͻͪͪͼͬ; ͵ΒͳΒͰ͵ͻͰͳͻͪͪͺͻͬͳͪͳ
ͪͶͳͪͯͪͺͽͪͳͳͺͶͪ
̸̸̀̓͌͐̓͡
̹ͻͫͪ ͺͻͽͳͬ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪ ͷͭ;Εͪ ΒͰ ͪ ͯͬͪ ͵ͷͺͶͰͷͰͽͪͻͪ ͪͳͪ ͷͰͻͪͷͪ
ͷͳͽͳͭͪͳΒͰ ͳ ͷͰͻͪͷͪ ͪͯͪͺͽͪͳΒͰ ͇ͺͪͼͼͽ ͯ ͺͼͶͰͯͳͪ ͵Ͷͳͷͪͽͼ͵ͳ ͺͻͷͰͪ ;ͼͶͬΓͰͪ ΒͰ
ͪͽͻͺͭͰͳͷͿͪ͵ͽͻͷ
ͺͪΒͰͰͺͯͯͪͼͰͻͪͲͬͳΒͪͺͻͪͬͬͻͰͷͰͪͳͼͬͰͫ;ͬͪͽͪͳͼͽͳͽ;
ͳͪͶͪͻͰͪ͵ͳΒͪͪͶ͵ͪͶͷ
ͻͰͭͳͪͶͷͳͭͶͫͪͶͷͳͬ;̀ͪͺͻͪͬ
ͭͶͫͪͶͳͪͺͻͳͼ;
ͰͲͪͷͳͼͶͳͬͳͫͰͲ ;ͯͻ;ͱͰͭ ͯͭͬͻͪͪ ͻͰͭͳͪͶͷͳͶ͵ͪͶͷͳͬ;̓Ͷͳ͵ΕͰͽͫͳͽͳ
ͼͽͬͪͻͳͬͲͪͬͳͼͳͯͻͪͲͶͳ͵ͪͳͲͷͰΌ;ͻͪͲͬͳΒͰͳͳͰͻͪͲͬͳΒͰͳͲͰͷͪΓͪ
ΒͰͻͼͰͫͳͬͰͺͻͬͰ
ͼͷͪͽͻͪΒ; ͬͰΕͳͷ ͳͶͳ ͪ͵ ͭͶͪͬͳͷ
ͲͪͭͪΌͳͬͪͰͷ
ͼ ͫͲͳͻͷ ͪ ͷͪΔ; Ͱ͵ͷͳΒ; ͰͻͪͲͬͳΒͰͳ
ͲͰͷͪΓͪͳ
ͼͪͷͳͷͽͳͷ
ͷͪΔ;ͰͷͳͼͳΒ;;ͭΓͰͳ͵ͪͳͯͻ;ͭͳͭͪͼͬͪͼͰͿͰ͵ͽͷͼͽͪ͵ͶͰͰͫͪͽͰ͆
ͽ
ͰͲͪͳͯͪͼ;͵Ͷͳͷͪͽͼ͵ͰͺͼͶͰͯͳͰͺͳͼͽͷͺͻͳͳͺ;ͻͪͼͺͻͰΌͰͰ
Ͱͼ;
͵ͪͳͼͪͷͰͺͻͷͰ
Ͱ
ͭͶͫͪͶͰ͆ͻͷͪͽͳͬͼͽͻͪͽͰ͵ͰͷͰͻͰͷͭ;ͫͳͽͳͬͪͱͰΕͰ;ͲͪͺͻͰͳͽͪͬͭͯͻ;ͽͬͪ
ͪ͵ͪͯͪ
ΒͰͻͰͬͷͺͻͫͶͰͷ;
ͰͺͯͪΒͰͪͺͻ;ΒͰͯͳΔͰͭͬͰͪͼͽͬͪ̽ͪͫͳͼͰ ;Ͱ͵Ͷͳ͵;ͫͶͪ
ͱͳ ͰͿͰ͵ͪͽ t̻ͳͯͰͼͬͭ ͺͪͻͪͯ͵ͼͪi
ͷͭ; ͼͰ ͺͻͰͺͲͪͽͳ ͻͪͲͶͳͳͽͰ ͼͪͬͻͰͷͰͰ ͳͳͳΒͪͽͳͬͰ
ͭͶͫͪͶͭ Ͱ͵Ͷ͵ͭ ͼͬͰΕͳͬͪΔͪͳͼͬͪ͵ͯͰͬͭ ͻͰͪͭͬͪΔͪ – ͵ͪͽΒͰ
ͪ ͺͻͳͷͰͻ
ͳͯͰΒͪ
tͺͲͳͽͳͬͭͰ͵Ͷ͵ͭͽͳͼ͵ͪi
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̹Ͱ
ͭͻͪͯt͊Ͷ;ͱͫͰͳͶͳͼͽ͉͊͠– ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒ
̓Ͷͳͷͪͽͼ͵ͰͺͻͷͰͰͳͲͯͻͪͬΓͰ
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̸ͷͫͪͼͪͯͪ
͉Ͱͺ;ͫͶͳ͵Ͱ͍ͻͪ;ͼ͵Ͱ;͉Ͱͺ;ͫͶͳͳ͊ͻͫͳΒͳ
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̾͵Ͷ͵ͪ ͵;Ͷͽ;ͻͪ ͆ͳ ͍ͪ͵;ͶͽͰͽ ͲͪͽͳͽͰ ͪ ͻͪͯ; ͌ͳͬͰͻͲͳͽͰͽͪ ;
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̸͇͉͇̺̀͆̽͆̾̽̾̓́ͣ͡1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̻̺͇̹͉͉̈́͆́͊͋͆́͌̓͌̈́͋͌͆́̾̈́̾̾͆͋́ͅͅ
̸̹͇͚͎͈͇͊́̈́̾͌̾͋͆́͐̓́̽̾̈́͌ͅͅ
͇͇̺͇͉͇̺̓͊͊̓́͋́͠ͅ͏́
1
zoramino@gmail.com
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸͇͇͉͊͋̓̓͌̈́͋͌͆́̾̈́̾̾͆͋ͅͅ
́ͲͭͻͪͯΔͪ ͷͼͽͪ 2 ͺͳΔͰ ; ͼͬͪ͵ͷ ͭͻͪΌͰͬͳͼ͵ͷ ͺͯ;ͬͪͽ; ͳͼͽͬͻͰͷͰ ͼͪ ͫͰ ͼͽͻͪͰ
ͻͰ͵Ͱ
ΒͰͲͰͻͪͳͶͳͺͻͬͪͶͳΒͰ
ͽͪ͵ͯͪͼͰ͵ͻͪΒͰͬͳͬͭͫΒͰ͵ͽͪͳͼ͵ͭͻͪͯΔͰͺͼͽͰͺͰͺͻͯ;ͱ;Β;
ͯ͵ͼͰͰͼͺΒͰͪͼͻͰͯͳͳΔͰͭͬͰͲͪͷͳΓͰͰͯ;ͱͳͰͅͼͽͫͰͲͫͰΌ;ΒͰͺͻͰͶͪͲ
ΒͰͷͰΌ;ͺͻͼ
ͽͻ;ͺͻͼͽͻ;
;ͷͰͽ;ͽͳͬͰͽͪ͵ͳ͵;Ͷͽ;ͻͳͰͶͰͷͰͽ
͵ͪͯ;ͱ͵ΒͪͺͻͰͯͼͽͪͬΓͪͪΒ͵ͻͪΕͰͻͪͼͽ
ΒͪΔͰͳͲͷͰΌ;ͯͬͰͽͪ͵Ͱ͊ͫͲͳͻͷͪͽͯͪͷͭ;Εͪͬͪ͵ͻͰͽͪΔͰͲͪͽͽΒͰͺͼͽͪͬΓͰͪͷͰͼͽ;
͵ΒͰͽͰ͵ͺͼͻͰͯͼͽͬͷΔͰͭͪͺͼͽͪΒͰͷͰͼͽ
ΒͰͳͺͻͳͬͻͰͷͰ͵Ͷͳ͵ΒͰͳͽͻͪΒͪ
ΒͰͻͪͷͼͽ;Ͱ
ͼͷͰͫͳͽͳͲͪͯͻͱͪͬͪΔͪ;ͺͻͪͬͲͫͭΔͰͭͬͰͿ;͵ͳΒͰͺͻͯͼͽͳͺͰͪ͵ͪͳͺͻͶͪͲͼͽͳͬͲͳ
Ͷͪ3 ͅͼͽ͵ͪ͵;Ͷͽ;ͻͳͰͶͰͷͰͽͳͷͪͯ;ͭ;ͺͻͰͯͳͼͽͻͳΒ;: ͯͫͻͰͭͼͽͪͫͶͪ
ͺͻͳͷͳͽͳͬͰ͵Ͷ;ͺͰ
ͯ ͯͻͬͰͽͪ
ͻͳͷͼ͵ͳ ͵ͪͷͰͳ ͪ͵ͬͪͯ;͵ͪͽͪ
ͯ ͭͬͲͯͰͳ
ͫͰͽͼ͵ͳ
ͰͶͳͳ ͰͽͻͯͰͼͰͽ ͳ ͯͬͪ
͵ͳͶͷͰͽͪͻͪ ͯ;ͱͳͰͷͼͽͪt+JBP[IPV#BZCSJEHFi
ͪͶͳͳͼͽͪ͵ͶͰͳ͵ͼͽͻ;͵ͳΒ͇ͪΒͰͼͳͷͫͶ
ͼͺͪΒͪΔͪ
ͽͰͶͽͬͻͰ ͵ͪ ͳͯͰΒͪ ;ͫͶͳͰͪ ; ͻͰ ͌ ͯͰͶ; ͫͰͶͬͪ ́ͬͰ ̸ͯͻͳΕͪ ͺͻͰͯͼͽͪͬΓͪ
ͼͳͳͷͽͻͪΒͪΔͪ͵ͪͳͼͽͳͼ͵ͭͬͻͰͷͰ͈ͪͻͳ͵ͪͲͪ;ͼͶͳ͵ͪͻͼͽͬ;
;ͯͰͶͳͷͪ͊ͪͬͰ͑;ͷͪͬͳΕͪ
ͅͳͶ̸ͪͪͅͳͶͬͪͬͳΕͪͳ͆ͪͯͰͱͯͰ͈ͰͽͻͬͳΕ
ͯͶͰͬͪͬͻͰͷͰ;
ͯͪͫͳ;ͼͰͯͷΒ;ͷͰͽͼͽͳ
;
Β;ͭͼͶͬͰͼ͵ͳͷͿͳͶͷͬͳͷͪͅͼͽ4
;ͻͰͱͳΒͳ͎ͪΒͻ;ͯͳͪ̓ͻͬͪͬͪ
ͳ̽ͰͬΒͪ͵ͳͷͼͽ
; ͻͰͱͳΒͳ ͅͳͷͳͻͪ ͊ͽͪͷͰ͵ͬͳΕͪ
ͫͳ ͷͰͼͽ ͻͪͲͭͻͪͳͰΔͪ ͳ ͼ;͵ͫͪ ͼ ͰͺͻͳΒͪͽͰΓͰͷ ͽ͵ͷ
̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽ̹ͪͪͪͶ͵ͪ;
̓;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͪͷͪͺ̹ͪͪͶ͵ͪͼ͵ͭͺͶ;ͼͽͻͬͪͲͪͽͰͬͪͳͼ͵;ͼͭͺͼͷͪͽͻͪͪͳͽ;ͷͪͪ
ͳͼͽͻͳΒͼ͵ͳͼͶΒͰͬͪͯͻ;ͽͬͰͰͼͽͬͪͻͼͽͳͷͭͫͻΒͳͺͶͰͷͰͪͳͪͻͯͪ͵Βͳͼ;ͪͼͽͪΔͳͬͪ
Ͷͳͬ;ͽͰͻͳͽͻͳΒ;
ͳͶͳΔͷͰͼͪͷͺͻͶͪͲͳͶͳ
ͺͺ;ͽ́ͼͽͳ̓ͰͶͽͪ
̸ͬͪͻͪ
͇ͫͻͪ
́ͼͽͳͳ
̀ͪͺͪͯͳ̻ͽͪ
͎;ͪ
̈́ͪͭͫͪͯͻͯͪ͠;ͱͳ͊ͶͬͰͳͼ;ͺͰͽ͵ͷ7*ͬͰ͵ͪͺͻͰͶͳ̓ͪͻͺͪͽͰ͊ͺ;
ͽͪΒ;Εͳ ͼͰ ͺͻͰ͵ ͊ͪͬͰ ͳ ̽;ͪͬͪ
ͼͬΒͳͷ ͪͼͰΓͪͬͪΔͰͷ ͺͽͺ; ͼ; ͳͲͷͰͳͶͳ Ͱͽͳ͵ͳ ͼͪͼͽͪͬ
ͺͶ;ͼͽͻͬͪ ͊ͻͫͳ ͳ ͎ͻͬͪͽͳ ͫͳͶͳ ͼ; ͬͯͰΕͪ ͺͶͰͷͰͪ
͵Βͪ ͼ; ; ͼͬͷ ͬͷ ͼ;ͼͰͯͼͽͬ; ͲͪͽͰ͵Ͷͪ
́ͶͳͻͰ
Ͳͪͼͽͪͬͳ ͪ ͭͻͪͳͪͷͪ ́ͼͽͭ ͻͳͷͼ͵ͭ ͪͻͼͽͬͪ ͇ͯ ͬͪ ͯͬͪ ͺͶͰͷͰͪ
tͺͻͬ ͳͷͰ
ͺͻͳͻͳͶͼͰͪͰ͵Βͳͼ;ͼͰͪͼͰͶͳͶͳ;ͯͶͳͪͷͪͳͫͪͼͰͳͷͪΒ;ͱͯ̽;ͪͬͪ
ͳͲͷͰΌ;ͻͰ͵ͪ
̹ͼͰͳ́ͫͻͪi ͈ͪͬͶͬͳΕ
ͼͽͻ
̓ͼͽͪͽͳ͈ͻͿͳͻͭͰͳͽΒͰͺͰͽ͵ͷ9ͬͰ͵ͪͲͪͫͰͶͰ
ͱͳΔͳͬͺͻͳͼ;ͼͽ͈ͬͻͳͼ;ͼͽ̸ͬͶͫͪͪͪͪΒ;ͭͼͶͬͰͼ͵ΒͽͰͻͳͽͻͳΒͳͳΒͰͲͪͫͰͶͰͱͰ;
ͬͳͲͪͽͳΒͼ͵ͳͷͳͲͬͻͳͷͪ̀ͪͻͪͲͶͳ͵;ͯ͊ͻͫͪ
;Β;ͱͼͶͬͰͼ͵ͳͷͺͳͼͪͳͷͳͲͬͻͳͷ̸ͪͶͫͪͳͼͰ
ͰͺͷͳΔ;ͺͻͰ9*–9**ͬͰ͵ͪ
2
tͅͼͽ
ͬͻͼͽͪ͵ͼͽͻ;͵ͳΒͪͲͪͺͻͰͶͪͲͺͻͰ͵ͻͰ͵Ͱ
͵ͪͪͶͪͳͶͳͫͳͶ͵ͪ͵ͬͰͬͯͰͰͺͬͻͳͰ
ͺͻͬͪͶͳΒͰ
ͳͶͳͯͻ;ͭͰͺͻͳͻͯͰͼͷͰͽΔͰͼͶ;ͱͳͲͪͺͻͰͶͪͲΓ;ͯͳͳͬͲͳͶͪi ͪͅͶͪͰͳ͵ͶͺͰͯͳΒͪ
ͼͽͻ
3
͌ͼͪͷΓͰͪ ͼͫͪ ͼͪ ͺͻͰͺͲͪͽΓͳͬͳͷ ͼ;ͳͳͯͳͷ ͺͪͪΔͰͷ ͪͶͪ͵ΕͰͪ ͪ ͭͻͪͯ; ͷͼͽͪ Ͳͪ͵ ΒͰ
ͺͪͼͼͽͳͲͪͼͺͪͼͳͶͪ͵;ͼͶ;ͱͫ;͵Βͪͳͽͪ͵ͪΔͰͷ;;ͷͽͻͷͪͷ;
ΒͰͻͪͼͬ;ͫͭͪͽͭͳͼ͵;ͼͽͬͪͲͪΒ;
ͯͪ ΕͰ ͳͲͬͰͼ ͺ͵;ͪͽͳ ͼͪͷ;ͫͳͼͽͬ ͬͲͳͶ ; ͵ͬͪͻ; Ͳͪ͵ͻ;ΒͰ ͼͪͫͻͪΕͪΒ
; ͬͷ ͼͶ;ͪΒ;
ΒͰ ͺͺ;ͽ
ͽͻͷͫͪ͵ΒͳͲͪͺ;;ΒͰ͵ͻͬͳͼ;ͯ
4
̽ͪ ͫͳ ͼͰ Ͱͷͭ;Εͳ ͺͻͰͶͪͲͪ͵ Ͱͷͪ͵ͳ ͵;ͺͪͳͳ ͽͻ;ͺͪ
ͷͼͽ ΒͰ ͷͻͪ ͫͳͽͳ ͷͳͳͻͪ ͯ ͼͽͻͪͰ
ͺͪͻͽͳͲͪͼ͵ͳ ͯͳͬͰͻͲͪͪͽͪ ͇ͬͪ ͭͰͻͳͶͼ͵ͪ ͺͰͻͪͳΒͪ Ͱ ͫͳ ͫͳͶͪ ;ͼͺͰͪ ͯͪ ; ΔΒ ͳΒͰ ;Ͱͼͽͬͬͪ
́ͱͰΔͰͻ
ͪͻͳͽͰ͵ͽͪ͵ΒͳͭͪΒͰͺͻΒͰ͵ͽͬͪ͵ͪͼͬΒͰͱͳͬͽͯͰͶ͆ͪ͵ͻͪΒ;ͿͳͶͷͪͷͼͽͯͶͰΕͰ;ͬͪͲͯ;
ͲͪΒͰͯͼͪͼͬΒͳͷͽͬͻͰͷ
͵ΒͳΒͰΒͰͯͳͳͲͪΔͰͭͬ;ͪΒͼͶͪͫͳΒ;ͽͰͱͳ;ͽͪ͵;
̸͇͉͇̺̻̀͆̽͆̾̽̾̓́ͣ͡Ͷͪͬͳͷͼͽͪ́ͫͻ;͵;Ͷͽ;ͻͳͰͶͰͷͰͽͳͼͳͷͫͶͷͰΌ;Ͱͽͳ͵ͳ
ͅͰΌ;ͬͳͲͪͽͳΒͼ͵ͳͷͳͼͽͻͳͪͻͳͷͪͺͳͼͳ9*–9**ͬͰ͵ͪͺͻͬͳͺ;ͽͺͷͳΔ;̸ͶͫͪͰͳͶͳ̸ͻͫͪ
ͳͽͰ
ͽΒͰͯͪͬͲͪͺͪͱͰ;ͪ;ͳ
ͪͶͳͼͽͪΒͰͰͼͳͭ;ͻͯͪͶͳͼͰͫͪͳͷͰͪͯͼͰͪͳͼͽͳ
Ͱͽͳ͵ͳͰͶͰͷͰͽ͇ͳͼͰΒͪͬΓͪΒ;;ͼͪͼͽͪͬ;ͬͳͲͪͽͳΒͼ͵ͰͬΒͼ͵Ͱ;́ͽͪͶͳΒͳͳ;ͲͪͶͰΌ;̽ͻͪͪ
ͭͯͰ̸ͪ
̓ͷͳͪ ͭͬͻͳ ̸ͻͫͪ;
ͫͻͯͬͳͽΒ ͫͶͪͼͽͳ ; ;;ͽͻͪΔͼͽͳ ͯͪͪΔͰ ̸ͶͫͪͳΒͰ
͵Βͪ ͼͰ
ͺͻͽͰͲͪͶͪͪΒ;ͭ;͇ͯͻͳͯͪͳ̽Ͱͫͻͪ
ͳͲͷͰΌ;͑͵;ͷͫͳͪͳ̽ͰͬͶͪ ̻ͪͻͪͪͳ
ͼͽͻ
̀ͪͳͷΓͳͬͪΒͰ͵ͼͽͪͽͪͳΒͪͼͻͺͼ͵ͭͳͼͽͻͳͪͻͪͅͳͶ;ͽͳ̻ͪͪͻͪͪͳͪͯͪͼͰͺͻͬͳͺͳͼͪͳ
ͽͻͪͭͬͳ̸ͶͫͪͳͷͪͺΒͪͬΓ;Β;ͼ͵ͻͭͯͳͪͪ͵ͰͼͽͪΒͪΔͪ́Ͷͳͻͪͳ̽ͪͻͯͪͪͪͼͪͳͼͽ
ͻͳΒͼ͵Ͱ ͵ͪͻͽͰ ̻ͪͻͪͪͳ
ͼͽͻ
͋ͪ͵ ͼͰ
ͺͻͰͷͪ ͬͷͳͼͽͻͪͱͳͬͪ;
̸ͶͫͪͳͷͪͰ
ͷͱͰͭͬͻͳͽͳ͵ͪͰͺͼͻͰͯͳͷͪͼͽͪͬΓͪͳͷͪ́ͶͳͻͪͳͶͳ̽ͪͻͯͪͪͪ
ͬͰΕ͵ͪͪͻͯ;ͪͼ
ͽͪͶͷͳͲͼͽͪͻͰͺͪͶͰͫͪͶ͵ͪͼ͵ͰͰͽͭͰͰͲͰ́Ͷͳͻͪ
̽ͪͻͯͪͪͳ͋ͻͪͪͪ
͵ΒͳͲͫͭͼͬͭͼͽͪͻͼ͵ͭ
ͪͳͪͱͳͬͽͪ
ͽͰ͵ͺͼͶͰͺͻͺͪͼͽͳ͉ͳͷͼ͵ͭͪͻͼͽͬͪ
;ͺͻͬͳͷͼͽͶͰΕͳͷͪͼͻͰͯΔͰͭͬͰ͵ͪͪͼͽͪΒ;
͵ͪͬͪͰͽͳ͵ͪͿͻͷͪͳΒͪ́ͷͪͳͯͻ;ͭͳͭͶͪͼͬͪ͵Βͳ
ͺͺ;ͽͪ;ͽͻͪ̓ͪͻͪ͵ͽͰͻͶͭͳΒͰ͠;ͭͼͶ
ͬͰͪ
Ͳͪ͊ͻͫͰͳ̸ͻͫͪͪͼͰͳͷͪΒ;ͲͪΒͰͯͳ͵ͳͳͷͰͳͽͰΓ– tͫͪͶ͵ͪͼ͵ͳ̽ͳͪͻͳi ̽ͬͻͳ͵ͬͳΕ
ͼͽͻ
̸͇ͶͫͪͳͷͪͬͪΒͰͽͺͼͳͶͭͺͳͰͯͪͼ;ͼͰ͵ͪͺͳͼͶͪͷΓͰͳ ͬΒͳͳ͋;ͻͼ͵Ͱ
ͳͷͺͰͻͳΒͰͳͼͽͳͪͶͳ
͵ͪͽtͼ;ͼͰͳͼͽͽͪ͵ͬͰͻͫͻͳͶͳ;ͬΒͼͳͪͻͪ̽;ͪͪi ̽ͬͻͳ͵
ͬͳΕ
ͼͽͻ
͇ͽΒͰͲͪΒͰͯͳ͵͊ͻͫͳͷͪͳ̸ͶͫͪͳͷͪΒͰͼͽͰͬͳͰͬͰ͵ͬͼ;ͼͰͯͼͽͬ
̹ͪͪͶ͵ͪͼ͵ͷͺͶ;ͼͽͻͬ;
͠ͰͯͳͺͻͰͯͯͻ;ͭͳ;ͻͪͽͳͷͳͷͳͻͳͷͬͻͰͷͰͳͷͪͽͻͺͰͶͳͼ;ͼ;ͯͪͻ͵;Ͷͽ;ͻͪ́ͼͽ͵ͪͳ̀ͪͺͪ
͈ͯͪͻͰͼͪ͵;Ͷͽ;ͻͪͳΒͰͫͳΒͰͰͷͳ̸ͬͪͼͳͷͳͶͪͳΒͪ͵;Ͷͽ;ͻͳͰͶͰͷͰͪͽͪͫͳͶͪΒͰͰͳͲͫͰͱ
ͪ͆ͪͺͯͻ;Β;̓ͻͪΓͰͬͳͰ͠;ͭͼͶͪͬͳΒͰ
͊ͻͫͳΒͪͳ̹ͼͪͳͷͪͶͰͼ;ͻͳΒͰͽͪͶͰͶͰͬͪͽͼ͵Ͱͬͪͻͳ
͈ͻͳͷͻΒͰΒͰͼͪ;ͬͪͶͶͪͽͳͼ͵Ͱ;ͻͫͪͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ
ͯ͵ͼ;͎ͻͬͪͽͼ͵ͪͳ͊ͶͬͰͳΒͪͲͪͯͻͱͪͶͰ
ͫͶͳ͵Ͱ Ͱͷͪ͵ͳ ͭͻͪΌͪͼ͵ͳ ͪͼͰΓͪ ̓;Ͷͽ;ͻͳ ͰͶͰͷͰͽͳ ͼͰͼ͵ͭ ͳ ͭͻͪΌͪͼ͵ͭ ͱͳͬͽͪ ͼ; ͼͰ
ͺͻͱͳͷͪͶͳ
ͳͼͽͬͻͰͷͰͼͰ;ͯͪΓͪͬͪͶͳͳͲͫͶͳͱͪͬͪͶͳ
ͽͶͳ͵ͯͪͼ;
ͪͺͻͳͷͰͻ
ͺͼͶͰ̽ͻ;ͭͭ
ͼͻͺͼ͵ͭ;ͼͽͪ͵ͪ ͫͭͪͽͳΒͳ͊ͻͫͳͺͻͰͼͽͪͶͳͯͪͼͰͫͰͶͰͳͶͳͷͻ͵ͰͼͰΓͪ͵ͰͭͪΕͰͳ͵;ΓͰͳͯͰͬͪ
ͶͳͼͰ;ͻͳΒͰͽͪͶ;Δ;
ͳͷͳͽͳͻͪΒ;ΕͳͱͳͬͽͳͼͽͳͶͽ;ͻͼ͵ͰͭͼͺͯͰͅͱͰͷͻͰΕͳ
ͼͬΒͰͬͻ
ͼͽͪͺͪͻͪͯ͵ͼ
͵ΒͳͼͪͼͶͫͯͷͯ͋;ͻͪ͵ͪ
ͯͶͪͲͳ͵ͪͰ͵ͪ͵ͪͬ͵;Ͷͽ;ͻͳͫ;ͷͰͻͪͭ͊Ͱͫͻͳͼ;ͼͰ
ͼͶͫͯͳͶͳͽ;ͻͼ͵ͭͻͺͼͽͬͪ
ͪͶͳ ͼͰ
ͼͫͲͳͻͷͪͽͯͪ ΒͰͰͺͻͰͷͼͽͳͬΒͪͲ͵Βͳͳ ͯͬͪΒͪͯ
͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͰͷͪΔͳΕ͵Ͱ͊ͻͫͳΒͰ
ͫͶͪͰ͵ͪΔͳͬͳͬͳͰͬͰ͵ͬͳͭͼͺͯͪͻͳ͇ͬͪ͵ͬͪ
ͼͶͳ͵ͪͽͪͯͪΔͰͭ ͼͬͪ͵ͯͰͬͭͱͳͬͽͪͫͳͶͪͫͳͺͻͳͶͳͲͫ;Δ;Β;Εͪ͵;Ͷͽ;ͻͪ ͺΒͪͬͪ ͲͪͰ͵ͭ
ͰͽͭͻͪͿͪͳͼͽͻͪͱͳͬͪͪ͵ΒͳͳΒͰͼͬͳͺͻͼͽͻͪ
͋;ͻͼ͵ͪͪͻͰͬͳͪͼͽͪͬͳͶͪΒͰͲͪͼͫͷͳͻͷ̹ͪͶ͵ͪͪΘͪͷͳΒͰ
ͷͰͯͻͰͼͰ
ͽͰ͵ͳΒͰ
ͪͷͪͷͰ
ͪͶͳ
ͳͷͼͽͬͰt̓;Ͷͽ;ͻͪͷͼͽͬͪ;ͺͪͯͪͪͻͳͽ; ͳ ͅͼͽͪͻͳ̺ͳͰͭͻͪͯͳͷͪΒ;ͳͯͪͪͼ; ͽͷ
ͺͭͶͰͯ;ͺͻͪͬͰͼͺͷͰͳ͵Ͱͯͷͼͽͬͪi ̽ͬͻͳ͵ͬͳΕ
ͼͽͻ
͇ͬͳͷͼͽͬͳͳͷͪΒ;ͺͻͳͫ
ͶͳͱͼͶͳ;ͼ;ͯͫͳ;͵̻ͪͶͪͬͳͷͼͽͪ́ͫͻ;͇ͳͼ;ͺͺ;ͽͳͼͽͰͶͳͳΒͰͱͳͬͽͪͪͯͶͪ;
ͲͪͬͪΌͰͳͼͽͪͬͳ͵ͪͭͻͪͯͪͻͰͶͳͭͳΒͼ͵ͳͷͳͷͰΌ;Ͱͽͳ͵ͳͷͺͯͰͶͪͷͪ́ͬͰΕͳͪͼ;͵ͫͪͳͲͫͳΒͪͪ
ͷͼͽ;
ΒͰͻΒͰtͷͼͽͪΒͬͪͱͳΒͳͯͰͬͪͻͳi ̸ͯͻͳΕ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̻̺͇̈́͆́͊͋ͅ
̻Ͷͪͬͳͷͼͽͪ́ͫͻ;ΒͰ
͵ͪͱͰ͆;ͳΕ
ͳͲͭͻͪΌͰͭͯͳͰͺͪͻͰΌͰΔ;ͽͪͯͪΔͰͭ͵ͷͪ
ͯͪͽͪͽ;ͻͼ͵ͰͬΒͼ͵Ͱ͠;ͼ;ͿͫͰͭͪ
ͯ͵ͪͷͰͳͫͶ͵ͬͪͼͪͲͳͯͬͪͼͻ;ͰͰͻ͵ͬͰͺͯͪͅͶͭ̀ͬͰ
ͪͪ ͆;ͳΕ
ͼͽͻ
͈ͼͶͰͺͪͻͯͰͰͳΒͪͷͼͽΒͰͼͻ;ͰͯͪͫͳͪͳͼͽͷͷͰͼͽ;ͫͳͺͯͳ
ͭ;ͽͯͻͬͰͳ
͵ΒͳΒͰͫͳ;Ϳ;͵ͳΒͳͯͭͯͳͰ͌ͫͻͲΒͰͪͳͼͽΒͶ͵ͪͳΒͳͺͯͳͭ;ͽͬͳ
ͷͼͽ
ͼͪͰͶͳͷ͵ͼͽͻ;͵ͳΒͷ͋ͪΒͷͼͽΒͰͯͰͷͽͳͻͪ͌ͷͰͼͽΔͰͭͪͳͲͭͻͪΌͰΒͰͼͪͯͪ
Δͳͷͼͽ
͵ΒͳΒͰ;ͼͪͫͻͪΕͪΒͺ;ͽͰͭͯͳͰ /70t+FMFOB"OßVKTLBi
ͼͽͻ
͈ͼͶͰ
̸͇͆͋ ͫͷͫͪͻͯͬͪΔͪ
ͺͶͳͽͳ͵ͪ ͼͳͽ;ͪͳΒͪ ; ͊ͻͫͳΒͳ ͳ ; ̸;ͽͷΒ ͈͵ͻͪΒͳͳ ̓ͼͬ ͳ
ͅͰͽͳΒͪͼͰͲͪͽͺͻͷͰͳͶͪͅͼͽΒͰΒΒͰͯͷͳͲͷͰͳͼͬΒͼͺΓͪΔͳͳͲͭͶͰͯ͌ͺͰͻͳͯ;
ͯ–ͭͯͳͰͿͻͪ;ͼ͵ͪͬͶͪͯͪΒͰͿͳͪͼͳͻͪͶͪ͵ͺͰͽͷͳͶͳͪͰͬͻͪͲͪͻͰ͵ͼͽͻ;͵ͳΒ;
ͷͼͽͪ̀ͪͻͰͬͳͻͪΔͰ͆ͬͭͷͼͽͪͼ;ͪͭͪͱͬͪͳͻͪͯͳͳͼͻͺͼ͵ͰͳͪͶͫͪͼ͵ͰͪͳͪͶͼͽͳ
ͰͫͳͶͳͼͰͽͳͷͳͷͲͪΒͰͯͳ͵ͭͻͪͯͪ ΒͰͻͻͪͯ;ͯͻ;ͱ;ΒͰΓ;ͯͰ
ͺ͵ͪͲͪͶΒͪͬͼͽͳͯͪΒͰͼ;ͱͳͬͽ
ͳͲͷͰΌ;ͼͰͬͰͻͭͳΒ;ͱͭͯͰͶͪ̓ͼͬͼ͵ͰͅͳͽͻͬͳͰͳͺͪ͵ͷͭ;Ε
͈ ͪͻͽͳͷͪ Ϳͻͪ;ͼ͵ͭ ͪͻͳͽͰ͵ͽͰ ͈ΒͰͻͪ ̈́ͽͳ͵ͳΒͪ ͳͲͭͻͪΌͰ ΒͰ ͷͼͽ ͵ͪ ͻͰͺͶͳ͵ͪ ͷͼͽͪ
͉POUE"VTUFSMJU[ ͪ͊Ͱͳ;͈ͪͻͳͲ;͇ͬͪΒͷͼͽΒͰͯͫͳͳͷͰͺͫͳͳͽͻͳͪͻͪ͵̸ͯ;ͼͽͰͻͶͳͪ͌
ͬΒͫͳͳ͆ͪͺͶͰΒͰͺͻͪͲͳͼͪͭͰͻ;ͼ͵Ͱͳͪ;ͼͽͻͳΒͼ͵ͰͬΒͼ͵ͰͭͯͳͰ́ͺͪ͵
ͬΒͰͺͻͰ
ͫͳͶͪͫͳͽ͵ͪͯͬͪͪͻͪ
̸ͶͰ͵ͼͪͯͻͪ*͉ͷͪͬͪͳ͆ͪͺͶͰ̹ͪͪͺͪͻͽͰ͍ͻͪ**̸ͯ;ͼͽͻͳΒͰ ͳΒͰ
;Ͱͼͽͬͬͪ ;ͫΒ; ̽ͪ͵ͶͰ
ͳΒͰͳͲͭ;ͫͳ
ͰͺͳͽͰͽͭ;ͫͳͽͳ͵ͪͺͰΒͰͻ;ͼ͵ͳͪͻ͈ͼͽͪͬΓͪͼͰ
ͺͳͽͪΔͰ Ͳͪͽ ͼͰ Ϳͻͪ;ͼ͵ͳ ͪͻͳͽͰ͵ͽͪ ͺͻͰͯͰͶͳ Ͳͪ ͬͪΒ ͷͼͽ
͵ͪͯͪ ΒͰ ͷͭͪ ͯͪ ͫͳͻͪ ͳͲͷͰΌ;
ͽͻͳͯͰͼͰͽͪ͵ ͷͼͽͬͪ ; ͈ͪͻͳͲ; ͊ͪͷ ͳͷͰ ͷͼͽͪ ͼͳ ͼͳͷͫͶͳ͵; ͺͻ;͵;
͵Βͪ ͪͼ ͪͬͯͳ ͪ
ͺͷͳͼͪͯͪΒͰͳͷͺͯͳͲͪΔͪͷͼͽͪ̀ͪͺͪͯͺͬͯͰͺͻͰͬͪͭ;ͪͯ́ͼͽ͵ͷ
ͯͪΒͰͼͽͪͬΓͰͪ
ͽͪ͵ͪͪͷͳͼͳΒ;ͻ;ͼ͵ͳͼͪͭͪͪ̓ͼͷͰͽ;ΒͯͭͯͳͰͳͯͪͼ;ͺͻͳͺͪͯͳͳͿͻͪ;ͼ͵ͭ
͍͇͉̓ͪͺͲͬͪͳͯͪͯͻͱͪͬͪΒ;ͻͰͯͳͷͳͻͳͲͷͰΌ;ͼͰͬͰͻͭͳΒ;ͱͭͯͰͶͪΒͰͯͳͭͷ;ͶͽͳͰͽͳ͵ͭ
ͭͻͪͯͪͪ̓ͼͷͰͽ;
̻Ͷͪͬͳͷͼͽͪ́ͫͻ;ͳͶͳ͆ͬͳͷͼͽ
ͺͻͰͽͻͺͰΒͰͰ͵Ͷͳ͵ͽͻͪͼͿͻͷͪͳΒͪͼͺΓͪΔͰͭ
ͳͲͭͶͰͯͪ́ͲͭͻͪΌͳͬͪΒͰͳͲͬͪ;͋;ͻͼ͵ΒͪͻͰͬͳͳ
̓ͻͪΓͰͬͳͳ͠;ͭͼͶͪͬͳΒͳ
͍͉͊͠
ͪͼͪͯͪΒͰͺͯ
ͪͯͲͻͷ͇͌͆
ͺͻͳͬͻͰͷͰͰͪͯͷͳͳͼͽͻͪͽͳͬͰͷͳͼͳΒͰ͌͆́̓ͪ̓ͅͼͬ;ͳͅͰͽͳΒͳ ͉ͰͲͶ;
ͳΒͷ
͇ͼͰ
ͯͪ͵ͶͰ
ͿͳͲͳ͵ͳͷͰΔͪ
ͲͪͻͪͲͶͳ͵;ͯͷͼͽͪͪ̽ͻͳͳ
͵ΒͳΒͰͫͳͭͻͪͳͳ
ͺͻͰͶͪͲͳͲͷͰΌ; ́ͼͽ͵ͪͳ̀ͪͺͪͯͪͳ͵ΒͳΒͰ
ͺͻͰͷͪͻͰͳͷͪͪͰͭͫͰͶ̸ͬͪͯͻͳΕͪ
ͯͶͰͬͪ
ͰͺͻͷͰΔͰͬͰ͵ͬͳͷͪ
́ΒͰͯͪͳͯͻ;ͭͳͷͼͽͼ;ͳͷͪͶͳͳͼͺ;ͺͰΔͪͺͼͻͰͯͳͳ͵ͼͽͻ;͵ͳΒͰ͋ͪ͵ͬͪͪͻͳͽͰ͵ͽͼ͵ͪ
ͻͰͰΔͪͷͭ;ΕͪͬͪͶͪͫͳͺͰͪͳͷͪ
ͷͳͷͼͪͫͻͪΕͪΒͪͲͪͺͻͰͱͳͬͲͳͶ̺ͪͪͳͰͭͻͪͯͼ͵ͷͷͼͽ;
ͳͶͳͷͽͻͳͬͲͳͶͪͪ́ͫͪͻͼ͵ͷͷͼͽ;
ͯͪͰ ͫ;ͯ;ͼͪͷ ͺͻͶͪͲͳͳͼΒͰͯͰ ͫͪͶͰͻͰ͵Ͱ ͪ
ͯͻ;ͭ;̀ͪͽ;ͪͷͰ;ͺͼͶ;ͱͳͶͰͼ;͵ͪͷͰͰͼͿͰ
ͪ͵ΒͰͫͳͼͰͯͪͶͳΒ;ͪͳ̸ͯͻͳΕͰͬͭͻͷͪͪ͆ͪ
̽ͻͳͳΕ;ͺͻͳΒͪ
ͳͶͳͫͪͶ͵ͳͺͶ;͵ͻ;ͱͭͫͶͳ͵ͪͼͪͼͰͯͳͽͳͷͪͪ́ͫͪͻͼ͵ͷͷͼͽ;͌ͷͳͻͳͷ
ͬͻͰͷͰͳͷͪͪͷͼͽ;ͺͻͰ͵̽ͻͳͰͯͳͬͪͳͶͳͼ;;Ͳ͵ͪͿͳ;ͷͰͽͪͳͳͫͳͼͽͻͳͶͳͺͶͳͽͳ͵;ͼͬͪ͵
ͯͰͬͭ ͱͳͬͽͪ ͻͳΕͪͼ͵Ͱ
ͳͼͶͪͷͼ͵Ͱ ͳ ΒͰͬͻͰΒͼ͵Ͱ ͬͰͻͳͼͺͬͰͼͽͳ ͊ͳΒͪͶͪ ;Ͷͭͪ ́ͫͪͻͼ͵ͭ
590
̸͇͉͇̺̻̀͆̽͆̾̽̾̓́ͣ͡Ͷͪͬͳͷͼͽͪ́ͫͻ;͵;Ͷͽ;ͻͳͰͶͰͷͰͽͳͼͳͷͫͶͷͰΌ;Ͱͽͳ͵ͳ
ͷͼͽͪ ΒͰ ͲͪͷͳΓͰͪ ͺ ͼͶͳͷ ͺͻͳͳͺ; ͼͺͪΒͪΔͪ ͱͳͽͰΓͪ ͭͻͪͯͪ ͻͪͲͶͳͳͽͭ ͵;Ͷͽ;ͻͭ ͳ
ͪͳͪͶͭͳͯͰͽͳͽͰͽͪͳΒͰͲͳ͵ͪ
͠ͰͯͪͺͪͻͪͶͰͶͪͳͲͷͰΌ;ͬͪͯͬͪͷͼͽͪͷͳ ͼͰͰͷͳͬͪͷͰΕͰ͆ͪͳͷͰ
ͺͳͲͫͳΒͪΔ;͈ͻͬͭ
ͼͻͺͼ͵ͭ ;ͼͽͪ͵ͪ
ͭͯͳͰ
ͪ ͼͻͰͯͳͳ ̺ͳͰͭͻͪͯͼ͵ͭ ͷͼͽͪ ΒͰ ͺͯͳͭ;ͽ ͬΒͳ͵ͳ ͪͻͯͪ͵
ͼͽͻͪͱͪͻͼ͵ͲͯͪΔͰ͵ΒͰΒͰͻ;ͱͳͶͽͪͯͪΔ;ͶͰͺͽ;ͷͼͽͪ
ͼ͵ͶͰͺͪͪͫͻͲͳ;ͯͯͪͼͪ͵ͪͳͯͻͬͰ
ͳͭͻͰͯͪ
͵ͪ͵ͫͳͼͰͪͯͲͳͻͪͶͳͺ;ͽͳͳ͵ΒͳͺͻͰͶͪͲͰͺͻͰ͵̽ͻͳͰ͊ͶͳͪΒͰͼͶͳ͵ͪͳ͵ͪͯͪΒͰ;
ͺͳͽͪΔ;ͭͶͪͬͳͷͼͽͪ́ͫͻ;͈;͵ͽ͍͇͉̓ͪΒͰͳͷͪͼͶͳ;Ϳ;͵ͳΒ;͵ͽͻͶͰͳͶͰͭͳͽͳͷͳͼͪ
ΔͪͺͻͶͪͲͳ͵͈ͪͼͶͰͺͻͬͭͬͰͶͳ͵ͭͺͻͰͶͪͼ͵ͪ ͽΒͷͪͻͪ
ͺͻͰ͵ͷͼͽͪ
Β;Ͷͪ
ͯͪͺͼͶͰ
ͯͶͪͼ͵̺ͪͰͼͶͳΒͪ̓Ͷͪͻ͵ͪ
͵ͷͪͯͪͽͪΒͰͯͳͳ̸͇ͪ͆͋ͼͪͭͪͪ̓ͼͷͰͽ; /70t+FMFOB"OßVKTLBi
ͼͽͻ
͵ͪͯͪΒͰ̸ͶͫͪͪͪͺͻͰͶ;ͼͰͬͰͻͳͯͰͭͻͪͯͪ
;͵ͪͲͪͶͪͼͰͺͽͻͰͫͪͲͪͺͼͽͪͬ
ΓͪΔͰͷͺ;͵ͽͪͳͰͺͻͰ͵ͳͯͳͷͪͯͲͻͷͷͼͽͪ́ͳͯͰͽͼͰ
ͼͻͰΕͷ
ͲͪͬͻͳͫͰͲͪͼͳΓͪͳͼͪ
ΒͰͯͰͳ ͼͪͯͻ;ͭͰͼͽͻͪͰ͊ͻͫͳͷͪΒͰ ͼͪͬͰͽͬͪͯͪͰ ͳͲͶͪͲͰͪ;ͶͳͰͯ͵ ͼͰͷͪͻͰͲͪͬͻͳ
́ͺͪ͵
ͱͳͽͰΓͳͼͰͬͰͻͭͯͰͶͪ̓ͼͬͼ͵ͰͅͳͽͻͬͳͰͼ;ͳͲͪͶͳͪ;ͶͳͰͳͺͻͺͻͪͽͳͶͳΔͳͬ;
ͯͰͷͼͽͻͪͽͳͬ;ͰͽΔ;ͯ͌ͶͳͰ͵ͻͪΓ͈ͪͰͽͻͪ
ͺͻͰ͵͌ͶͳͰ͵ΔͪͲͪͅͳͶͪ
ͯ́ͼͽͭͷͼͽͪ
͊ͻͫͳͼͰͳͼ;;ͺͶͪͳͶͳ
̽ͪͪͼ ͷͽͬ ͵ͪͷͰͻͪ ͳͷͪ Ϳ;͵ͳΒ; ͪͯͲͻͪ – ͵ ͳ ͵ͪͯͪ ͺͻͰͶͪͲͳ ͷͼͽ ͅͰΌ;ͽͳͷ
Ͱ
ͷͱͰͷͲͪͫͳΕͳͳ;Ͷͭ;ͷͪͼͷͰͯͳΒͪ
͵Βͳ ͼͪͯͪͺͺ;ͽͬͳͻͽ;ͰͶͭͺ;͵ͽͪ
ͪͻͯͪ͵ͪ
ͪͯͲͳͻ;ͳ
ͶͪͱͫͪͬͰͽͪͬͪΒ;ΒͪͬͼͽͅͼͽΒͰͺͼͽͪͼͪͯͪͼͽͬͪͻͳΒͳͰͭͽΒͰͼͽͰ
ͺͼͽͪΒͰ
̹ͯͻͳΒͪͻ
ͬͳͷΒͰͲͳ͵ͷͻͰͰ
ͼͳͷ;Ͷͪ͵ͻ;ͷ͈ͻͰͷ̹ͪͯͻͳΒͪͻ;
ͳͿͻͷͪͳΒͪΒͰtͷͰͼͽͯͭͪΌͪΔͪͼͪͬͻͰͭ
ͲͶͳͪͺͻͽͳͬͻͰͪͶͼͽͳi #PESJKBS
ͼͽͻ
͊ͬͰͯͳͽͳͯͭͪΌͪΔͪͼ;ͬͳͪͻͳͼͽͻͪ
ͳͳͶ͵ͪͶͳͽͰͶͰͬͳͲͳΒͪ
ͯ͊ͳ̸̾̾ͪͯͶͦͪͲͳͻͰ͑ͽΒͰͬͳͰͳͿͻͷͪͳΒͪ
;ͽͶͳ͵ΒͰ
ͽͰͱͰͯͪͼͰͽ͵ͻͳΒͰͳͼͽͳͪ͵ͪ͵ͼͰͰͽͲͪͳͼͽͪͯͭͯͳͶ́ͼͽͳͪΒͰ͵ͻ;ͱͰͪͶͪͱͳͷͪ
ͯͼ
ͺͶ;Ͷͪͱͳͷͪ
͵ΒͰΒΒͼͪͷͪͶͳ͵;Β;
ͯͪͫͳͼͰͰͷͭ;ΕͳͶΒͪͬͼͽͳͯͪͳͷͪ;ͬͳͯ;ͼͶͰͯͯͭͪΌͪΒͪ
͌͵Ͷͳ͵ͳΒͰ ͺͻͺͻͪΕͰͷͰͯͳΒͼ͵ͷͺͪͱΔͷ
ͯͭͪΌͪΒͼͰͳΒͰͳͯͭͯͳ̽ͪ͵ͶͰͬͪΒͷͼͽ͵ΒͳͼͰ
ͼͬͪ͵ͯͰͬͯͭͪΌͪ;ͷͰͯͳΒͼ͵ͷͬͻͰͷͰ;ͳͺͻͼͽͻ;ͻͰͪͶͳΒͳΒͰͯ ͯͼͽͬͪͻͭͷͼͽͪ ͺͻͰ͵
͵ͭͪͻͰͽ͵͵ͯͪͪͼͼͷͰͯͪͺͻΌͰͼͪͼͰͬͰͻͰͳͶͳͼͪΒ;ͱͰͼͽͻͪͰ
ͼͪͼͬͳͷΒͰͼͬͰΒͰͯ
͇ΒͰͽͻͰͫͪͶͯͪͺͬͰͱͰ͌Ͷͳ;͵ͻͪΓ͈ͪͰͽͻͪͼͪ͌Ͷͳͷ͵ͻͪΓͳͰ͋Ͱ;ͽͰ
ͪͶͳΒͰͬͳͰͲͪͽͬ
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Ͱ͵ͪͯͪͺͼͽΒͪͶͪͺͻͰ͵ͳ;ͽͪͼ;
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Ͷͳ ; ΔͰͷ ͯͬͻͳͽ; ͋ͪ͵ΌͰ ͼ; ͼͻ;Ͱͳ ͺͻͪͬͼͶͪͬͳ ͼͺͷͰͳͳ
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Ͱͯͳͻ;ͽͳ5 ͌ͼͰͬͰͻͷͯͰͶ;̓ͼͬͼ͵ͰͅͳͽͻͬͳͰͷ;ͼͶͳͷͪͼ͵ͭͻͫΓͰΒͰͯͯͪͪͼͰͽͰΕͰ
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5
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25. 9. 2017.
592
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ͳͽͰͻͰͼͰ ͅͰΌ;ͽͳͷ
͎ͪͽͳͭͽͬ ͺͳͽͪΔͰ ͳΒͰ ͽͰ͵ Ͳͪ ͺͻͪͬͼͶͪͬͭ ͬͰͻͳ͵ͪ ͵Βͳ ; ͽͷ
tͅͳiͬͳͯͳͼͰͫͰ;ͲͪΒͰͯͳͳͼ͎ͻͳͼͽͼͷ́ͼͶͪͷͼ͵ͳͬͰͻͳ͵ΒͰͼͶͳͭͳͼ͵;ͼͽͬͪ
ΒͰͻͼͰ;͵ͶͪΔͪ
Δ;̸Ͷͪ;ͺͰͽͺ;ͽͪͯͰͬͳͼͺ;ΔͪͬͪΔͰͭͬͪͯ;ͬͪͼͽͻͪͪͱͳͬͽͪ
͇ͬͺͳͽͪΔͰͺͻͳͻ;ΒͰͺͻͫͶͰͷ͵ͪͯͪͭͪͺͼͽͪͬͳͰ͵͵ͼͬΒͶͳͳͳͶͳͭͻ;ͺͳͳͯͰͽͳͽͰͽ
ͽͻͪͱͳ ͺͯͼͽͪ͵;ͽ Ͳͪͺͪͯͷ ͵;Ͷͽ;ͻͷ
ͭͯͰ ͼ; ͺΒͰͯͳͳ ͷͰΌ;ͼͫ ͳͲͶͬͪͳ ͺͻͳͳͺͷ
ͳͯͳͬͳͯ;ͪͶͼͽͳ;ͪͽͷͳͲͳͻͪͷͯͻ;ͽͬ;͵ΒͰͼͰͺͺ;ͽͼͽͪͻͰͶͰͼͳΒͪͶͰͲͬͰͲͯͰͼͳͶͷͭͻͪ
ͬͳͽͪͳΒͰͰͭͳͼͽͳ͵ͳͳͽͰͻͰͼͪͼ͵;ͺΓͪ;ΒͰͯΒͽͪ͵ͳͶͪͱͰͺͼͰͫͼͽͳ͋ͪ͵ͪͬͬͰ͵ΒͰͪͼͽͪ
ͺͼͶͰͰ͵ͼͺͶͲͳΒͰ ͼ;͵ͫͪ ͬͻͰͯͼͽͳ ͳ;;ͽͪͻ ͼͰͫͰͳ ͵ͼͰͫͰ
ͺͼͽͪͬͳͷͪͶͪͻͪͻ;ͺͪ ͼͬΒͰ
ͳͬͳͶͳͲͪͳΒͰ͇Ͱ͵ͳͬͪΔͰͯͪͼͰͼͶͫͯͪͬΓͪͭͻͪΌͪͳͪ;tͽͬͻͰͷiͯͰͷ͵ͻͪͽͼ͵ͷͯͻ;
ͽͬ;ͷͱͰͯ;ͺͻͰͽͳͻͰ͵ͶͪͷΒͺͻͺͪͭͪͯͳͳͺͽͳ͵ͳͷͪͼͷͰͯͳΒͪΒͰͯͪ͵ΒͰͼͽͬͪͻͳͬ͵ͪͳ
ͪͯͪΔͰͰ͵ͭ ͵ΒͳΒͰͳͲͭ;ͫͳ;ͷͰΕͰͪͯͪΔͪ
ͯͪͼͰͽͰͶͰ͵ͳͰͲͷͷͭ;ͺͷͰͻͪͽͳͪͯͪΓͳ;Ͱͱͳ
ͬͳͺͻͰͯͷͰͽͳ̀ͪΔͰΒͰ;ͼͽ;ͺͳͶ ͺͻͬͰͼͽͬͳͿͻͷͪͳΒͳ̹ͳͽͳͳͿͻͷͳͼͪ;ͺͼͽͷͯͰͻͷ
ͯͫ;ͳͷͪΒͰͯͪ͵;ͬͻͰͯͼͽ͵ͪͫͳͽͳͻͪͫͪͻ;ͺͻͶͳͷͺͻͰͷͯͰͻͳͷͬͻͰͷͰͳͷ̸ͪͻͳͼͽͽͰͶ
ͬͳͷ ΒͰͲͳ͵ͷ ͻͰͰ
ͳͿͻͷͳͼͪͼͽ ΒͰ ͵ͪ Ͷͪͱ ͲͪΔͰ ͳͲ ͯͳͪͰͽͳ͵ͳ ͬͻͶͳͪ ͺͻͰͶͪ ;
Ͱͽͳ͵Ͱ
ΒͰͻ ͼͰ ; ͼͪͬͻͰͷͰΒ ͺͺ;ͶͪͳΒͳ ͼͬͰ ͰΕͰ ͼͰΕͪ ͼͽͳͯ Ͳͫͭ ͰͰͭ ͽ ͫͳ tͽͻͰͫͪͶi ͯͪ
Ͳͪͷ ͪ Ͱ Ͳͪͷ ͭͫͅͻΒͳ ͽͰͶͰͬͳͲͳΒͼ͵ͳ ͵ͬͳͲͬͳ ͼ; ͺͼͽͪͶͳ ͬͰ ͪͻͰͰ Ͳͪ ͭͶͪͯͳΒͪͽͻͰ
ͼͬͰͺͽͰͭtͲͪΔͪi̸ͰͽͺͲͪͬͪͽͳͳͲͪͽͳ;ͷͭͷͰͲͪͬͳͼͳͯͼͳͼͽͰͷͪͬͻͰͯͼͽͳͯͪ͵ͶͰ
ͽͲͪΔͰͺͽͳͰ
593
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺ͻͰͯͼͽΒͰͲͪΒͰͯͳ͵ͳͺͭͶͰͯͪͷͳ͵ͻͳͷͪ͵ͻͼͬͰͽͯͻ;ͽͬͰͰ
ͯ;ͬͰͳͷͪͽͰͻͳΒͪͶͰ
ͺͻͳͻͯͰ
ͽͷͭ;ΕͪͬͪͯͪͼͰͪͰ͵ͶͪͽͷͳΓͰΔͪ͵ͻͰΕͰͯͺͲͪͽͭ͵ͪͰͺͲͪͽͷͳ
ͪͽͻͪͭ
ͺͻͯ;ͱ;Β;ΕͳͪͰͬͻͰͷͰͺͼͽΒͪΔ̺ͪͻͰͯͼͳͼ;ͯͰͷͱͰͫͳͽͳͷͰͻͪ͵ΒͷͲͪ͵Γ;;
ΒͰͷͽͪΒͰͯͫͻͳͲͶͲͪͼͪͷΒͰͯͭͬͰ͵ͪ͊Ͷͳͭͬͻ;ͽͰͶͪ
ͬͻͰͯͼͽΒͰͭͬͻͯ;ͪͺΒͰ
ͯͳͪ
Ͳͪ͵ ͵Βͳ ͺͻͰͯͼͽͪͬΓͪ ͺͳͼͽͬͰΕͳͬͪΔͰ ͲͪͳͽͰΓͪ ͺͻͰ͵ ͲͪͪͬͪΔͪ ͼͪ ͲͪͰͳͷ ͳ
ͫͻ;ͽ ̽ͪ͵ͶͰ
Ͳͪ͵ ͵Βͳ ͼͰ ͽͷ ;;ͽͻͪΔͷ ͯͳͪͷͳ͵ͷ ͺͻͰͽͬͪͻͪ ; ͼͳͷͫͶ ͺͷΕ; ͵ΒͰͭ
ͳͽ;ͳͽͳͬͺͻͰͺͲͪΒͰͷͯͻ;ͭͰ͵ͪtͳͼͽͷͳΓͰͳ͵Ͱi
͵ΒͳΕͰͺͻͳͬ;Ͱͳͳͼͽͳ͵ͽͷͭͷͳͶͰ
͵ͻͰ;ͽͳͺͻͰ͵ͷͼͽͪ;ͼͰͬͰͻͳͯͰ̓ͼͬͼ͵ͰͅͳͽͻͬͳͰ̺ͻͰͯͼͽΒͰ ͼͳͺͼͳͶ͵ͼͳͯͻ
͵ΒͰͪͷͫͰͲͫͰΌ;ΒͰͰͺͯͪͷͳͻͲͪͪ;͵ͶͰ͵ͽͳͬ;ͰͭͲͳͼͽͰͳΒ;͌ͯ;;ͬͻͰͷͰͪͪͽͳΒ;ͪ
͵ͪͳΒͰͳͷͪͶͪͳͬͫͳͽͳΔͰͭͬͪͪͽͳͽͰͲͪ
ͫͳͽͳͽͽΒͰͼͳ
ͪͰͫͳͽͳͪͯͭͶͪͼͪͭͪͶͪͷͷ
ͷͪͼͰΓ;ͯͳͪΒ;ͱΒͳͶͳͼͰͬͰͻΒͼͽͻͪͳ̻Ͷͪͬͭͷͼͽͪ ͪ́ͫͻ;
̸̸̸̸͇͉̺͈͉̺̺͉͇̽̿̾́́̽͊͋͆͊͋́͢
̻Ͷͪͬͳͷͼͽͪ́ͫͻ;
͵ͪͿͳ͵ͽͳͬͳͭͻͪͳͳͺͻͰͶͪͲ
ͺͼͽͪΒͰ
͵ͪ͵͵ͪͱͰ͈ΒͰͻ̀ͪͳͳ;
ͯͰͶ;̀ͪͰΔͰͭͻͪͳͰ ;BOJOJ
ͼͽͻ
– ͷͰΌ͈ͪͻͰͶͪͲͪ͵ͺͻͰ͵ΔͰͭͪͷͰΔͪ͵ͪͻͪ͵ͽͰͻͼͫͰ
͵Βͪ ͺͼͽͪΒͰ ͼͽͻͪͪ
IPNP QFSFHSJOVT ͉ͳͷͼ͵ͷ ͵ͬͰͳΒͷ ͳͲ ͳͷͳͭͻͪͽͷ ͼͰ ͼͷͪͽͻͪ
ͼͬͪ͵ͪͼͫͪ͵ΒͪͯΌͰ;ͼͽͻͪ;ͲͰͷΓ;ͯͪͼͰ;ΔΒͽͻͪΒͪͼͰͶͳ͊ͽͻͪͪͫͳ;ͯͼ;ͪͳͷͳͭͻͪ
ͽͪͲͪͪͬͪͼͫ; ͵Βͪ ͺͶͪͳͻͪͯͪ ͼͽͪͰ ͺͻͳͬͻͰͷͰ͈ͻͫͶͰͷΒͰ ;ͽͷͰͽΒͰ ;ͼͰΓͰͳ͵;
Ͱͷͭ;ΕͰ ͯͪͼͪͷͼͽͪͶͯͰͼͰͯͶ;͵;
ͯͪ͵ͪͳͼͰΓͰͳ͵ͳͲͼͬΒͰͲͰͷΓͰ Ͱͷͳͭͻͪͽ
ͳͲͫͰͭͰ
ͰͺͳͽͰͽͼͽͻͪͪ͊ͫͰͼͽͻͪͰ́ͫͪͻͼ͵ͭͷͼͽͪͯΒ;ͰͻͪΔͰ͵ͷͳΒͰͼͰͬͰΕͯͬͰͯͰͰͳΒͰͺͼͷͪͽ
ͻͪΒ;͵ͪͼͽͻͪͳ
ͪͶͳͺͻͰͻͪͼͺ͍͉ͪͯͪ͊͠
̸Ͷͫͪ;ΒͰͫͳͶͶͪ͵ͰͯͪͼͰͺͬͰͻͳͼͻͺͼ͵ͷ͵ͷͳΒͳ
ͳͫͻ;ͽ
ΒͰͻͼͰͼͪΔͳͷͪͲͪͽͬͪͻͪ͵ͻ;ͭͺͬͰͻͰΔͪ
ͫͪͲͪͽͽͼ;ͻͪͲͶͳͳͽͰͪͳͪͶͼͽͳ
ͫͰͲͫΒͪͲͳͯͪΕͰͰ͵ͳͲΔͰͭͬͭͰͺͼͻͰͯͭ͵ͻ;ͱͰΔͪͫͳͶͽͪͼͪͲͪͽͳ͌ͼͬͪ͵ͯͰͬͷ
ͱͳͬͽ;
ͪͻͳͽ;ͬͰΕͳͷͭͻͪͯͬͳͷͪ
ͼͽͻͪͪΒͰͰͺͲͪͽͪͼͫͪ͵ΒΒͫͳͼͷͼͰ;Ͱ͵ͳͷͺͻͳ
Ͷͳ͵ͪͷͪͺͻͰͺͬͰͻͳͶͳͰͭͺͲͪͳ͵;ͳͶͳ͵ͷͳΒͳͳͲͲͭͻͪͯͰ
ΒͰͻΒͰ
͵ͪ͵ͷͳͼͶͳͷ
ͷͪΔͪͬͰͻ
ͬͪͽΕͪͯͪͫͳͷͭͪͽͯͪͳͼ͵ͻͳͼͽͳͪͪ;ͽͰͽ;̸ͺͻͳͬͯͪͷ;ͰͽͳͼͺͻͳͪͷͼͶͳͪ
ΒͰͽͰͷͳ;ͫͪΒͳt͌ͪͻͪ͋ͻΒͪͪ͵ͲΒͰ;ͳi
ͼͽͳͷͽͰͷͻͪͷ͵ͪͪΒͰͼͻͰΕͳͫͰͻͫͰͻͳͯͪ
ͽͻͳͷ;ͺΓͰͳͳͼ͵ͺͪͷΒͪͷ;ͯͪͫͳͼͷͼͰͼͶͫͯͳͶͳͽͰͺͻͳͼͳͶͰͱͰΓͰͯͪΒͪͬ͵ͪͱͰͷͽͪ
ͷͳͼͶͳͷ̹ͰͻͫͰͻͳͰ
ͿͻͳͲͰͻͼ͵ͳͼͪͶͳ
͵ͪͿͪͰ
ͼͶ;ͪΒͳͼͪͺ;ͽͳͳ;ͪ;ͽͫ;ͼ;
ͬͲ;
ͪ;ͽͼ
ͽͺͰͻͳ
ͽͪ͵ͼͳͼͽͳ
ͳͯͰͪͶͳͼ;ͷͰͯͳΒͳͲͪͺͻͰͰΔͰͭͶͪͼͳͪ:
t͇ͽͼͬͳͺͻͳͪΒ;Β;ͬͰ͵ͳΒͰͭͶͪͼͳͪ
ͬͰΕΒͰͭͶͪͼͳͪͲͪͽͪͼͰ͵ͪͱͰͯͪͼͬͳͺͻͳ
ͪΒ;̻ͶͪͼͳͰͼ;ͳͽͪͽͳͳͶͳͬͪͻͳΒͪͳΒͰͳͽͪͽͪ
;ͲΒͰͯͲͪͪΒͳͲͼͽͪͬΓͪΔͰͼͽͪΒͰͰͯͻͰΌͰ
͵ͭͪͳͽͳͻͪΒ;͆ͳ͵ͰͲͪ͵;Δͳͷͪͭͬͻͳi /PKCBVFS
ͼͽͻ
͌ͻͪͲͭͬͻ;ͼͽͪ͵ͼͳͼͽͷ
ͯ͵ͼͷ;ͬͲͳͶ;ͺͻͰͶͪͲͳͶͳͺͻͰ͵ͷͼͽͪͪ́ͫͻ;
;̓ͻͪΓͰͬ;
;ͼͪͷͺͻͳ;
tͅͰͰ͵ͪͳͲͫͰͭͶͳ;ͳͲ̹ͼͰΒͳͼ;;ͼͺͰͶͳͯͪͺͻͳͽͪΒ;
ͰͲͪΒ;͵ͼͪͷΒͰͻͼͷͯͶͳͬͯͰͫͰͲͼͬΒͰ
ͻͯͫͳͰ
ͼͪͷΒͪͼͺͻͯͳͷ
ͪ͵ͫͳ͵ͷͳΒͰͳͪ͵ͪͶͰͼͬͰͪͷͪ
ͬͪ͵ͳͽͪͰͷͭ;ͯͪͼͪͲͪΒ;
ΒͼͷͲͪΔͳͰͳͭͷͪi
594
̸͇͉͇̺̻̀͆̽͆̾̽̾̓́ͣ͡Ͷͪͬͳͷͼͽͪ́ͫͻ;͵;Ͷͽ;ͻͳͰͶͰͷͰͽͳͼͳͷͫͶͷͰΌ;Ͱͽͳ͵ͳ
́ͺͪ͵
͵ͪ͵ͼ;ͼͰ͵ͶͼͽͳͺͻͷͰͳͶͰͺͰͽ͵ͷ99*ͬͰ͵ͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
Ͱͺͯ
ΒͰͺͷͰ;ͽͳͳͯͻ;ͭͳͽͳͺͼͽͻͪͪ
͵ΒͳΒͰͼͯͶͪͼ͵ͷͬΒͳ͵ͪͳͪͯͷͳͳͼͽͻͪͽͳͬͳͳͬͳ͵ͪ
͍͇͉̓ͪͺͻͰ;ͲͰͽ;;Ͷͭ;̻ͿͷͪͬͳͷΒͰͲͳ͵ͷͻͰͰ
ͳͼ;tͰͼͫͰi
͵ΒͰͳͷͪΒ;Ͱ;ͽͻͪͶ;
;Ͷͭ;
t͇ͳ͵ΒͳͳͭͻͪΒ;ͬ;;Ͷͭ;ͺͻͳͼ;ͽͳͼ;ͽ͵ͷͳͽͰͻͪ͵ͳΒͰ
ͪͶͳ;Ͱ͵ͳͷͺͭͶͰͯͳͷͪͰͺͻͰ
;ͲͳͷͪΒ;ͳ;Ͷͭ;ͳͲͬΌͪͪͳ;Ͷͭ;ͺ;ͫͶͳ͵Ͱi (PGNBO
ͼͽͻ
͇ͳͼͰ;ͳͷͪtͳͲͬΌͪͪiͳtͺ;ͫͶͳ͵ͰiͳͰ͵ͪͯͪͳͼ;ͺͻͳͼ;ͽͳ ̓ͪͯͪͺͻͳͶͳ͵ͷͯͻͱͪ
ͬͪΔͪͫͰͲͫͰͯͼͽͳͺ;ͯͪͪͻ;ͪͬͪΒ;ͻͰͯͼͪΒ;ͱͰͳͼͰͬͰͻͰͼͽͻͪͰͷͼͽͪ
ͽͪͯͪͺͼͽͪΒ;ͬͳͯ
ΓͳͬͳΒͳͯͪ͵ͽͰͻͪͼͬͪ͵ͯͰͬͭͱͳͬͽͪ ΒͰͻ;ͷͰͼͽͰͺͻͳͼͽͻͪͼͭͺͼͷͪͽͻͪͪ
ͺͼͽͪΒ;ͺͻͳͼͽͻͪ
ͼͳ͵ͪͯͻͰͷͰͽͰͽ͵ͺͻͰͯͼͽͪͬͰ
ͺͺ;ͽ͵ͪͷͰͻͷͪͪ͵ΒͳͰͼͳͷͪͽͼͰͲͪͳͼͽͪͯͭͪΌͪͪͼͰ
ͳͳͽͪ͵ͼ͵ͻͰΕͰͺͪͱΔ;ͪͼͰͫͰ
͊ͪͼͬͳͷͯͻ;ͭͪͳΒͰͼ͵ͻͰͽͪΔͰͺͪͱΔͰͪͼͰͫͰ͵ͪͻͪ͵ͰͻͳͼͽͳΒͰ
ͲͪͺΒͰͯͳͰ
ͱͳͽͰΓͰͭͻͪͯͪͼͪͫͰͼͽͻͪͰͷͼͽͪ
͵ΒͳͱͰͶͰΕͳͯͪͼͰͳͼͽͪ͵;;ͭͻ;ͺͳͺͻͳΒͪͽͰΓͪ
ͪΒͰΕͰͼ;ͽͷͶͪΌͳΓ;ͯͳ
ͺͻͰͶͪͲͰͺͻͰ͵́ͫͻͪͼͪͷͯͪͫͳͼͰͼͶͳ͵ͪͶͳ;͌Ͷͳͳ͵ͻͪΓ͈ͪͰͽͻͪ
ͳͶͳ͌Ͷͳͳ͵ͻͪΓͳͰ͋Ͱ;ͽͰ́ͰͼͬͰͼ
ͰͲͪΒ;Εͳ
ͷͱͯͪͳͭͻͪΒ;;Ͷͭ;̸ͯͻͳΕͰͬͭͣͻ͵ͪͪ
͵ΒͳΒͰͯͪͫͳͲͪͫͪͬͳͶͪͱͰͺͻͳΒͪͽͰΓͰ
ͺͶ;ͺͳΒͪͺͶͰͼͪͺͲͪͶͰΌͰΒͭͻͪͯͳͰͶͷͯ;ͱͳͷ
ͷͼͽͪtͣͻ͵ͪͬͼͳͯͻͷiΒͰ
ͻͰ͵ͪͫͳ
ͽͷͼͽͳͲͪͲͳͬͪͼͬΒͷͬͳͼ͵;Ͳͯͳͭ;ͽͷ͵
ͼͽͻ;͵ͳΒͷͳͲͪͯͬͯͰ̻Ͷͪͬͳͷͼͽͪ́ͫͻ;
ͲͫͭͼͬΒͰͰͺͻͯͼͽͳͼͶͳͪΒͰͯͬͼͽͻ;͵Β
ͼͶͰͺΒ;Ͷͳͳ
ΒͰͻΒͰͰͿ;͵ͳͪͶͪͳͲͪͼͰͬͰͻͳͳͲͪΒ;ͱͳͯͰͭͻͪͯͪ́ͼͺͻͰͯͬͭͲͪͽͬͻͰͭ
ͷͼͽͪͼͽͳͰͼͰ;ͽͳͼͪ͵͵ͪͯͪͼͰͪͶͪͲͳͷ;ͼͻͰͯͼͳͷͪΔͪͿͳͶͷͪͲͪͽͬͪͻͪͼͰ;ͶͳͪͲͪͼͪͫͻͪΕͪΒͯͪ
ͫͳͭͶ;ͷͳͳͼͽͪͽͳͼͽͳͷͭͶͳͰͼͷͰͽͪͯͪͯͳͭͻͪΒ;ͺͻͰͯͼͽͪͬ;
̺ͻͰͷͰ;ͬͷtͲͪΒͰͯͳ͵ͷiͯͰͶ;̓ͼͬͼ͵ͰͅͳͽͻͬͳͰΒͰͳͷͪͭͳͪͻ
͵ͪͺͻͳͶͳ͵ͷͼͳ
ͷͪΔͪͼͰͰ͆Ͱ͵Ͱ ͼͰ͵ͬͰͰΕͰͼͰͺͪͬΓͪͽͳͳͳͼͺͻͪͬΓͪͽͳ;ͷͽͪͱͳͯ͵tͻͰͯͳͽͰΓiͰͫ;ͯͰ
͵ͪͲͪͯͬΓͪ̽ͪͶͳΒͰͻͰͯͳͽͰΓͲͪͷͳͼͶͳ͵ͻͪͽ͵ͷͰͽͻͪͱͳͳͶͳͯ;ͭͷͰͽͻͪͱͳͿͳͶͷ ́Ͷͳ
ΒͰͬͳͰͻͰͯͳͽͰΓͪ;͵Γ;Ͱ;ͼͽͬͪͻͪΔͰͷͳͫ;ͼͪ ͋ͲͪͬͳͼͳͯͼͺͶͰͽͪ͵Ͷͼͽͳ
ͺͻͰͼͪͭͶ
ͫͪͶͳͲͪͳΒͰ
ͭͯͰͬͳͰ ͬͯͰΕͳͼͬͰͽͼ͵ͳͺͶͳͽͳ͵ͳͼͳͶͪͺͶͪͱͰͺͻͪͬͯͪͻͰͱͳͻͪͯͭͪΌͪΒͰͪ
ͷͼͽ;͊ͪΒ;ͱͰͳͼͰͬͰͻͰͼͽͻͪͰͬͻͰͷͰΒͰͻͰͪͶ
ͯͪͽͶͰΕͰͼͰͪ͵ͽͰͻͳͺͼͶͰͺͪͻ;ͼͺͰͳ͵ͪͯ
ͻͬͪͬͻͪͽͳͽͳ;ͼͬΒͰ͵;ΕͰͳͼͽͪͬͰ
͈͵ͻͰ;ͽͳͷͪͼ;ͪ;Ͳͪͷͺͻͼͽͻ;ͷͼͽͪͷͰͯͳΒͼ͵ͳΒͰͼͺͰ͵ͽͪ͵Ͷ̀ͪͫͳͶ͵Β;ͽͰͶͰͬͳͲͳΒͼ͵;
Ͱ͵ͳͺ;ͱͰΓ;ͬͳͼ͵ͭͺͻͰͽͪͭͶͰͯͪͼͽͳͬΒͰͺͬΓͪͺͻͳͶͳ͵ͪͯͪͳͷͪͶͰͪͻ͵Ͱͪͷͼͽ;
ͪ͵ͯΔͳͲͪͳͼͽͪͳͯΌͰ
ͺͻͰͯͼͽͪͬͰ͵ͪ ͼ;͵ͫͷͪͼͪ
ͪͷͼͽ͵ͪ͋ͰͻͷͺͳͶͼ͵ͳͽͰͼͪ ͌ͷͪͼͳ
ͺΒͰͯͳͪ ͳͼͺΓͪͬͪ ͼͪͷ ΒͰͯ; ͼͽͻͪ; Ͷͳͼͽͳ
ͲͪΒͰͯͳ͵; ͼͬͳͷͪ ͵Βͳ ͼ; ; ΔΒ ͊ͽͻͪ ͯ
ͼͪͷΕͰ
ͯͼͶͫͯͰͯͪͼͪͷͼͽͪͶͯͶ;;ΒͰͷ
ͯͻͰΌ;ΒͰͯͳͷͰͲͳΒ;ͽͰͼͽͻͪͰͪͅͼ;ͰͼͪͳΔͪͬͪΒ;
ͰͶͬͳͽͳΓ;ͯͳ
ͺͻͳͬͳͯΒͰͯͳͼͽͬͪͼͰͯͻͱͪͬͪͼͳͶͷͬͰΕͳͰ
͵ΒͪͼͰͷͪͳͿͰͼͽ;ΒͰ;ͲͪΒͰͯͳ͵ͷ
ͼͽͪͬ;ͭtͅͳͼͬͳiͪͅͼͪΒͰ
tͺͼͽΒͪΔͰͫͰͲͰͭͲͳͼͽͰͳΒͰ
ͺͻͪͲͬͰͻΒͰͫͰͲͬͰͻͰ͇ͪͷͱͰͼͬͰͯͪͻͪͲͻͳ
ͳͷͪͽͰͯͰͳΒ;
ͯͪͰͽͶͰͻͳͰͼͪͷͼͽͪͶͼͽͳͽͳͬͰͶͳͳ;
ͬͰΕͯͪͯͳͼͳͺͶͳ;ΒͰΓ;ͯͰͽͪ͵ͯͪ ͺͼͽͪΒ;ͷͻͪ
ͬͳi ͪ͠ͼͺͰͻͼ
ͼͽͻ
595
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͽͪ͵ͬΒͷͭΓ;ͯΒͼͻͰͯͳͳͬͰ͵ΒͰͽͰ͵ΒͰͯͯͷͽͬͪͳΒ;̸ͻͭ;ͼͪͷͪͼͰ
ͪͶͳ
͵͵ΒͰͼͺͪͬͪ
ͯ͵ͼ;ͼͽͪͶͰͳͫ;ͯͰͪͼͽͻͪͱͳ͋ΒͰͬͰ͵͵ΒͳΒͰͺͻͰͼͺͪͬͪͼͬΒ;ͯͭͬͻ
ͼͽ
ΒͰͻΒͰͺͻͰͺ;ͼͽͳͯͪͯͻ;ͭͳͯͶ;;Β; ;ͷͰͼͽΔͰͭͪ͢Ͱͭͬͪ ͰͭͲͳͼͽͰͳΒͪΒͰͳͶ;ͲͳΒͪ
͵Β;
ͯͻͱͪͬͪͽͪ͵ͽͼͰͳͯͰͽͳͿͳ͵;ΒͰͼͪͼͰͫͳͼͶͳͳͷͪ͵ͪͳͼͽͬͻͰͷͰͳͰͶͰͷͰͽ;ͺͻͰͼͰ͵;ͼ͵;
ͺͬͪ͵ΒͳͳͰͷͪͼ;ͪ́ͫͪͻͼ͵ͷͷͼͽ;
͌ͼͽͬͪͻͷͼͬͰͽ;
ͽͻͰ;ͽ
̻ͪͶͪͬͷͷͼͽ;ͰͷͱͰͷͬͳͯͰͽͳͺͻͶͪͲͳ͵ͰͭͷͳͶ;͵Βͪ
ΒͰͺͻͳͬͻͰͷͰͪ͵ͪͼͳΒͪͶͳͪͭͻͰͭͪͽ
ͷͽͬͶͳͪ͵Βͪͼ;ͼͰͼͶ;ͪΒͼͻͰͶͪͪͳͼͽͷͷͰͼͽ;ͼͪ
ΒͰͯͳͷͱͰΓͷͯͪ͵ͪͪͺͰͪ͵ͷͺͻͰͶͪͲ;ͺͻͰΌ;ͪͯͻ;ͭ;ͼͽͻͪ;
ͼ͵;ͺΓ;ͯͳ͵ΒͳͼͰͪΒͰΕͰ
; ͭͻͪͯ; ͷͰΌ;ͼͫ Ͱ ͺͲͪΒͰ
ͺΒͰͯͳͪͪ ͻͪͲͶͳͳͽͳ ͼͽͪͻͼͳ
ͺͶͳ
ͺͻͿͰͼͳͪͶͳ
ͼͽͪͽ;ͼͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ– ͬͰΕͷͪͳͿͰͼͽͪͳΒ;
͵Βͪ;ͼͳͶ͵ͷͻͰͳ͵;Ͳͪͳͷͽͬ
Γ;ͯͳ;ΒͰͯͳΔͰͳ;͵ͶͰ͵ͽͳͬ͵ΒͳͼͰͻͭͪͳͲͬͪͯͪͫͳͺͯͻͱͪͰ͵;ͳͯͰΒ;
ͬͰͻͬͪΔͰ
ͳͶͳͰ͵ͳ
ͺ͵ͻͰͽ͈ͻͳͷͰͻͳͬͪ͵ͬͭ͵;ͺΓͪΔͪͼ;ͷͳͽͳͲͳ
ͻͰͶͳͭͳͲͰͳͭͻͫͰͺͬͻ͵ͰͳͻͪͲͰͺͪͻͪͯͰ
ͭͯͰ ͺΒͰͯͳͪ ͳΒͰ ͼͪͷ ͺͼͷͪͽͻͪ Ͱͭ ͳ ;Ͱͼͳ͵ ͼͰͰ ͵Βͪ ͼͰ ͵ͻͰΕͰ ;ͺͻͰͯ ͼ ͭͶ;ͷͳͷͪ
ͯͻ;ͽͬͰͳ;Ͷ͈ͭͪ;ͫͶͳ͵ͪͳͭͶ;ͷͪ;ͬͷͼͶ;ͪΒ;ͼͰͳͯͰͽͳͿͳ͵;Β;
ͺͳͼͽͬͰΕ;Β;ΕͳͼͰͳͼͽͬ
ͻͰͷͰ͇ͬͪ͵ͪͬ;ͶͳͳͽͰͪͽͪͻΒͰͯͻͱͳͬͯ͵ͼͰ;ͰͼͳͳͺͻͰͯͼͽͪͬͰͺͻͳͯͻͱͪͬͪΒ;ΔͰͳͻͷͳ
ͳ;Ͷͭͪ
ͪͶͳ͵ͪͯͪͯ ͽͭͪͰͯΌͰ
ͯͪͼͰͪͳͲͭͶͰͯͻͭͪͳͲͬͪ͵;ͺΓͪΔͰΓ;ͯͳͺͻͰͽͬͪͻͪ;
ͯͰͲͻͭͪͳͲͬͪ;ͷͪͼ;
͵ΒͪͼͪͷͺͻͳͬͳͯͳͷͪͷΕ
ΒͰͻͼ;ͼͰΔͰͳͶͪͬͳͼͶͫͯͳͶͳͫͪͶͪͼͽͪ
ͬΌͼͽͬͪͳͺͻͪͬͳͶͪͳͭͻͰ
̓Ͷͳ͵ΕͰ̻ͶͪͬͳͷͼͽͽͻͪΒͪͽͳ͵ͪͷͰͼͽͺͻͼͰͳΒ;ͷͪͰͲͪͬͳͼͳͼͪͷͯͶ͵ͪͶͳͼ;͵ͫͪ
ͭͻͪΌͪͪͼͰͬͰͻͭͳΒ;ͱͭͯͰͶͪ̓ͼͬͼ͵ͰͅͳͽͻͬͳͰ͇ͺͼͽͪΒͰΒͰͯͱͪͻͳͺͯͻ;ΒͰͪ
͵ΒͰͷͬͰͶͳ͵ͰͼͳͶͰ
ͼͬͪ͵ͪͪͼͬΒͪͳ
ͪͼͽΒͰΕͳͯͪͺͻͰͷͰͽͰͻͪͬͽͰͱ;ͷΕͳ;ͼͬΒ;͵ͻͳͼͽ
ͷͰΌ;ͼͫͳͼͺͳͽ;Β;ͼͬΒ;ͯͷͳͪͳΒ;;ͻͰͪͬͪΔ;ͭͶͫͪͶͳͭͰͺͶͳͽͳ͵ͳͺͻͫͶͰͷͪͳ;ͬͷ
ͯͰͶ;̹ͪͶ͵ͪͪ̓ͪ͵;Ͷͽ;ͻͳͰͶͰͷͰͽ
ͷͼͽΒͰͯͬͰͯͰ;ͺͳͽͪΔͰ
ΒͰͻΒͰ;ͼ;͵ͫ;ͺͼͽͪͺͯͰΓͰ
ͼͳͷͫͶͳ͵ͳ ͷͳͳͻͪ
͵ͪ ̺ͳͰͭͻͪͯͼ͵ͳ ͷͼͽ ; ̸ͯͻͳΕͰͬͷ ͻͷͪ; ͇ ΒͰ ͳͲͭ;ͫͳ ͲͪͰΔͰ
ͷͼͽͪΒͰͯͰͳͻͰ͵;Ͷͽ;ͻͰ
;͵ͽͰ͵ͼͽ;̹ͪͶ͵ͪͪͳͫͳͬͳ͠;ͭͼͶͪͬͳΒͪ
ͭͯͰΒͰͳͷͪͼͬΒ͵;Ͷͽ;ͻ
ͳͼͽͻͳΒͼ͵ͳ͵ͽͳ;ͳͽͰͽͳͫͳͲͪΒͰͯͳ͵ͳͳͷͰͳͽͰΓͰͼͪͷ͊ͻͫͪͳ̸ͶͫͪͪͪͰͭͳͼͽͪͶͳ
ͪͳͪͶͳͷͪΔͳͪ́ͺͪ͵
͵ͪͺͶͽͳͽͳ͵ͳͰͶͰͷͰͽ
ΒͰͰ
ΒͰͻͼͰͼͫͲͳͻͷͪͺͻͰͼͭͶ
ͫͪͶͳͲͪͳΒͰͳͫͻͳͼͪΔͰͭͻͪͳͪ
͵ͪͼͳͷͫͶtͼͺͪΒͪΔͪiͪͰͻͪͲͯͬͪΒͪΔͪ
ͷͻͪ͵Ͱ͵ͽͬͪͽͳͼͭͶ
ͫͪͶͳͷͺͻͰͽ͵ͷ
͇ͯ͵Ͷͪͼͳͭͷͼͽͪ
́ͫͪͻͼ͵ͳͷͼͽΒͰͺͼͽͪͳͯͰͪͶͷͰͼͽͲͪͷͪͳͿͰͼͽͪͳΒ;͵ͶͰ͵ͽͳͬͭ
ͺͪͪΔͪ ;Ͱͼͳ͵ͪͯͬͪ ͼ;ͺͻͼͽͪͬΓͰͪͪͳͪͶͪ ͳͯͰͽͳͽͰͽͪ
ͳ ͺΒͰͯͳͪͪ ͵Βͳ;ͷͰͼ
ͯͻ;ͭͰͼͽͻͪͰ́ͫͻͪͬͳͯͳͰͽͳ͵ͭͰͺͻͳΒͪͽͰΓͪ
ͽͼͪͷͯ͵ͪͲ;ΒͰ͵Ͷͳ͵ͼͰͷͰͯͳΒͼ͵ͳͭͶͫͪͶͳ
Ͳ;ΒͰͷͰΌ;Ͱͽͳ͵ͪͺͯͰͶͪ
ͭͯͰͼͰͯͯͳͻ͵;Ͷͽ;ͻͪͪ͵ͳͯͰͶ͵ͭΒͰͯͳͼͽͬͪ;ͫͳͬΒ͍͉͊͠ͺͻͰ
ͽͬͪͻͪ;ͼ;͵ͫͳͬͳͶͳͲͪͳΒͪͪͻͰͶͳͭͳΒͼ͵ΒͺͯͰͶͳ;͎ͪͽͳͭͽͬͷͼͷͳͼͶ;
̸͇͉͇̺̻̀͆̽͆̾̽̾̓́ͣ͡Ͷͪͬͳͷͼͽͪ́ͫͻ;͵;Ͷͽ;ͻͳͰͶͰͷͰͽͳͼͳͷͫͶͷͰΌ;Ͱͽͳ͵ͳ
̸̸͉͉̈́́͋̾͋͌
597
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;03"/%/&%&-+,07*ſ
5)&."*/#3*%(&0/5)&3*7&3*#"3
5)&$6-563"-&-&.&/5"/%5)&4:.#0-0'*/5&3&5)/*$
%*7*4*0/4*/,04074,".*5307*$"
SUMMARY
The subject of this research is the socioDVMUVSBMGBDUPSPGUIFNBJOCSJEHFPOUIFSJWFS*CBS
XIJDIXJUI
UXPBEEJUJPOBMCSJEHFTGPSUSBGGJDPGNPUPSWFIJDMFTBOEPOFGPSQFEFTUSJBOT
DPOOFDUTUIFOPSUIFSOBOEUIF
TPVUIFSOQBSUPG,PTPWTLB.JUSPWJDB5IFBVUIPSBOBMZTFEUIFGVODUJPOBMDIBOHFPGUIFNBJOCSJEHFGSPNB
DVMUVSBMFMFNFOUJOUPBQPMJUJDBMPOF
XIJDIEVFUPUIFJODSFBTJOHUSBOTQBSFODZJOUIFEPNFTUJDBOEGPSFJHO
NFEJBCFDPNFTBTJNVMBDSVNBOEUIFTZNCPMPGFUIOJDEJWJTJPOPG,PTPWPBOE.FUPIJKB5IFCSJEHFUIBU
XBTDPOOFDUJOHUIFDJUZ
MJLFUIFCSJEHFJO.PTUBS
DMPTFEBGUFSBOEUIFSJWFS*CBSXBTGSPNUIFOVODSPTT
BCMF
BOEGSPNUIBUNPNFOUJUCFDBNFBOBUVSBMCPSEFSCFUXFFOUIFUXPRVBSSFMJOHOBUJPOBMFOUJUJFT4FSCT
DPOTJEFS"MCBOJBOTUPCFUIFEFNPHSBQIJDNBKPSJUZ
CVUUIFOBUJPOBMNJOPSJUZJOUIJTQBSUPGUIFUFSSJUPSZPG
UIFJSDPVOUSZ
XIJMF"MCBOJBOTEFUFSNJOF4FSCTUPCFUIFOBUJPOBMNJOPSJUZJOUIFTFMGQSPDMBJNFE3FQVCMJDPG
,PTPWP
XIJDISFNBJOTVOSFDPHOJ[FECZUIF6/"DMPTFECSJEHFJTBTZNCPMJDBMMZEFNPMJTIFECSJEHF
XIJDI
OPXSFQSFTFOUTUIFQPMJUJDBMQVMTFBOEBQMBDFPGUIFBUSBMJ[BUJPOPGFWFSZEBZQPMJDZPGBMMDJUJ[FOTPG,PTPWTLB
.JUSPWJDB
CVUJUJTBMTPBOPQQPSUVOJUZUPTPMWFPOFPGUIFHFPQPMJUJDBMQSPCMFNTUIBUBSJTFGSPNUIFNBKPS
GPSDFTGJHIUJOHPWFSEPNJOBODFJOUIJTQBSUPGUIF#BMLBOT
*UJTTZNQUPNBUJDUIBUBMMFWFOUTXPSUIZPGNFEJBBUUFOUJPOBSFQSFDJTFMZUIPTFSFMBUFEUPUIFNBJOCSJEHF
XIJMFBEEJUJPOBMCSJEHFTSFNBJOPQFOUPUSBGGJD0OUIFNBJOCSJEHFXFDBOOPUFYQFDUBDSPXEUPCFUFNQP
SBSZBTBTPDJBMBHHSFHBUF
CVUBTBNBOJGFTUBUJPOPGDPMMFDUJWFCFIBWJPSPGQBSUJDJQBOUTPGUIFUXPPQQPTJOH
OBUJPOBMJEFOUJUJFTBOEJOEJWJEVBMTXIJDITFFTUSBOHFSTJONFOPOUIFPUIFSTJEFPGUIFSJWFS
IPNPQFSFHSJ
OVT
XIJDIPOMZQSPWFTIPXNVDIUIFNFEJBHMPCBMJ[FTUIFJOUFSFUIOJDEJWJTJPO
BOEUIFQMBDF
XIFSFUIF
DVMUVSFTNFFUBGUFSUIFJEFPMPHJDBMVOJUZJOUIFGPSNFS:VHPTMBWJB turns into a clash of civilizations on the
SFMJHJPVTCBTJT
JO)VOUJOHUPOhTUFSNT
KEYWORDS: CSJEHF
DVMUVSBMFMFNFOU
NFEJB
TJNVMBDSVN
DMBTIPGDJWJMJ[BUJPOT
OBUJPOBMJEFOUJUZ
4FSCT
"MCBOJBOT
FUIOJDJUZ
USVTU
TUSBOHFS
UIF#BMLBOT
TZNCPM
HMPCBMJTN
USBOTJUJPO
271.2
̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ 1
͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̸̸͈͉̺͇̺̻͇̹͊̈́̾́̈́̈́́̀͡͏́͊̓́͠
̸̸̸̸͇̺̹͇͈͉̺͇̺́̀̀́͌̽͌ͣ͆͊͋͊̈́͡
̸̸͇̓̾́͠ͅ
̸̸͊̿̾͋̓: ͈ͻͫͶͰͷͺͼͽͪ͵ͪͺͻͪͬͼͶͪͬͳͪͻͯͪ;tͼͬͰͺͶͪͰͽͪͻΒͼͬͰͻͫͿͳ͵ͪͳΒͳiΒͰͼͽͰ
ͳͲ;ͲͰͽͭͻ;ΕͰͳͬͪͱͺͳͽͪΔͰͰͼͪͷͲͪͺͻͪͬͼͶͪͬͰͪͻͯͰͬͰΕͳͲͪͼ;ͯͫͳ;ͬͰͪͼͽͬͪ;ͺ
ͽͰ͇ͬͼ;ͯͫͼͺͳͽͪΔͰͰ͵;ΒͰ͵͵ͻͰͽͪͳͯͰͶͽͬͻͪͯͭͬͻ͆ͪ͵;ͻ;ͪͬͪΔͪ͵ͷ;ͳͲͷͪ
ͪΒͬͰΕͳͰͺͻͳΒͪͽͰΓͼͽͬͪͻͳͬͪΔͪͳͯͰΒͪͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪͺͼͽͪΒͰͻͰͶͳͭͳΒͪ
ͺͼͰͫͺͻͪͬͼͶͪͬ
ͪ͑ͽͪΒͰͽͽͼͷͰͽͪ͵ͻͰͪͽͻͳͷͪͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪ
ͺͪͼ;ͺͻͪͬͼͶͪͬΓͰͺͻͭͶͪͼͳͶͳͲͪͪΒͬͰ
ΕͰͭͰͺͻͳΒͪͽͰΓͪ ͇ͼͬͳ Ͱ
ͼ͵ͻͳͬͰͳͳΓ̀ͪͺͪͯͪͯ;ͬͰ͵ΒͰͫͳtͺͻͯͻ ͪ́ͼͽ͵i͆ͪͷͰͻͪΒͰ
ͫͳͶͪͳͼͽͪͶͪͯͪͼͰͱͳͬͽͳͳͳͼͽͻͳΒͼ͵ͳͺͻͼͽͻͳͺͻͪͬͼͶͪͬͳͪͻͯͪͺͻͰͽͬͻͰ;ͺͻͰͯͷͰͽͰ͵
ͷͼ͵ͰͰ͵ͼͺͶͪͽͪͳΒͰ
ͪͺͼͳͪͻͯͳͬͰͲͪͳͲͪͼͬΒ;ͳͼͽͻͳΒ;ͳͽͻͪͯͳͳΒ;;ͻͪͯͺͽͻͪ͵;
ͭͷͳͶ;͌ͼͺͼͽͪͬΓͪΔͰͼͬͰͽͼ͵Ͱͯͳ͵ͽͪͽ;ͻͰͺͯͽ͵ͻͳΓͰͷͭͶͫͪͶͳͲͷͪ
;ͳͽͰΔͰͪͳͪͶͳͯͻͱͪ
ͬͪͳ͵;Ͷͽ;ͻͪ
ͼͽͪͺͪΔͰͬͰͻͪ;ͬ;ͻͰͶͳͭͳΒ;ͪͽͰͷͰΓͳͷͪ͵;ͶͽͳͲͷͪ
ͭͶͪͬͰͼ;ͯͶͳ͵ͰͺͼͽͻͳΕͪ
ͼ͵ͭͬͻͰͷͰͪ;͵ΒͰͷͱͳͬͳͷ͌ͻͪͯ;ͪͼͽΒͳͷͯͪ;͵ͪͱͰͷͪͺͻͰͼͰͬͰͶͳ͵ͳͼͳͶͪͼͳΓͰͷ;ͳ
ͽͰΔͪͺͻͪͬͼͶͪͬΓͪͳͺͻͪͬͼͶͪͬͳͯͻ;ͽͪͬͪ
ͪͽͪ͵ΌͰͳͯͪͺ͵;ͪͷͯͪͯͪͷͯͭͬͻͪͺͳͽͪΔͰ–
ͳͷͪͶͳͪͯͰ
ͭͯͰͶͰͱͳͼͺͪͼͲͪͺͻͪͬͼͶͪͬͰͪͻͯͰ͆ͪ͵̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ
ͺͻͬͳͰͿ͏̸́
̸ͶͰ
̽ͪͶBͼ
Ͳͪ͵Γ;;ΒͰt͈ͻͪͬͼͶͪͬͰͪͻͯͰͻͪͽͷͰͷͱͰͯͪͺͫͰͯͳͅͳΕͰͷͳͷͯͪͽͳͶͪͱͰͳͯͰͪͶͰ
ͳͳΕͰͼͪͷͳͼͰͫͰͯͪ;ͳͽͰíͲͬͭͼͷͻͽͼͭͲͪͭͻΓͪΒͪͲͪͼͪͯͪͼͰͼͺͪͼͶͪͺͻͪͬͼͶ͉ͪͬͪ;ͼͳΒͪ
ͪ
ͯͻ;ͭͳͷͺͻͪͬͼͶͪͬͳͷͲͰͷΓͪͷͪΒͰͯͪͼͶͰͯͰͽͪΒͺ;ͽ
͉̓͌͐͆̾̾͐́͡: ͺͻͪͬͼͶͪͬΓͰ
ͭͶͫͪͶͳͲͪͳΒͪ
͉;ͼͳΒͪ
̀ͪͺͪͯ
ͬͳͼͬͰͽͼ͵ͳͺͻͰͯͪ͵
1
SBEJDBOFEFMKLPWJD91@gmail.com
599
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
́ͼͽͻͳΒͪΒͰͷͪΔͰͬͳͰͭͶ;ͺͼͽ͇ͪΒͰͽͻͪͯͳͳΒͪ͆Ͱ
ͽͻͰͫͪͪͷͽͻͪͯͳͳΒ͎ͪΕͰͷͯͪͱͳͬͳͷ;
ͼͪͯͪΔͼͽͳ
ͳΒͰͯͳͪͳͼͽͻͳΒͪ͵ΒͪΒͰͬͻͰͯͪͬͳͰͯ
ͺͳΓͳͬͭͫͫͪΒͰͼͽͰͪ͵Β;ͼͽͬͪͻͪͷͯͪͪͼ
̽ͪ͵ͶͰ
ͅͳͼͽͬͪͻͪͷͳͼͽͻͳΒ;
ͅͳͼͷ
ͲͰͷͪΓͼ͵ͳ
ͫͭͬͳ
ͯͰͷͳΒ;ͻͲͳͳͭͼͺͯͪͻͳͼͬͰͽͪ
́ͯ;ͼͽͻͳΒͪͶ͎ͪͰͻͳ͍ͻͯ;ͳͽͰͻͬΒ;;Ͳͪ͐ͳ͵ͪͭ
͋ͻͳͫΒ;
ͭͯͳͰ
̺͇͌̽–̸̸̸͈͇͈͉̺͇̺̺͉͊̈́͆̾̾̾͠ͅ
͊ͺͻͪͬͼͶͪͬͷͻͰͶͳͭͳΒͷͺͻͪͬͼͶͪͬͳͪͻͯͳͼ;ͯͶͰͶͳͳͼ͵;ͰΔͳͷͪͪͼͳΓͪͳͬͳͰ
ͬͰ͵ͬͰͳͼͽͻͳΒͼ͵ͰͪͷͰͲͳΒͰ͈ͻͪͬͼͶͪͬͪͬͰͻͪͷͳͷͳͼͽͻͳΒͼ͵ͳ͵ͶͼͽͳͬͯͳͶͪΒͰͻͪ;ͪ
ͼͫͳͳͪͻͯͭͯ;ͪ
͵ΒͳΒͰͳͼͪͷͪͺͶͰͷͰΔͳͬͪͶͪͳͼͽͬͪͻͪͶͪ
ͳͪΒͰͽ;ͼͺͰͳͳͶͪ
͋ͪͼͺͰͳͿͳͼͽΕͰͼͰͭͶͰͯͪͽͳ;ͽͷͰͽΒͰ;ͰͼͪͽͶ͵ͷͼͷͳͼͶ;ͺͻͪͬͼͶͪͬͪͬͰͻͪͽͰͱͳͶͪ
ͯͪͬͲͰͷͪΓͼ͵;ͲͪΒͰͯͳ; ͵ͻͲͼͪͫͻͼͽ
ͺͻͳͫͶͳͱͳͳͯͰͪͶ;ͰͫͰͼ͵ͰͲͪΒͰͯͳͰ͆ͪͳͯͳͬͳͯ;
ͪͶΒͻͪͬͳͪΒͬͳͳͳΓͺͻͪͬͼͶͪͬͭͻͳΕͪͳͪͫͳΕͰͺ͵;ͪΒͫͭͽͬͻͰΔͪ
ͫͱͰΔͪ–
ͺͻͳͫͶͳͱͪͬͪΔͪ ͫͱͪͼ͵ͷ Ͷͳ͵; ́Ͳ ͽͪ͵ͬͭ ͽͬͻͰͭ ͯͼͪ ͳͲͷͰΌ; ͲͰͷͪΓͼ͵ͭ ͳ ͰͫͰͼ͵ͭ
ͪͻͼͽͬͪ ͺͻͪͬͼͶͪͬΓͰ ΕͰ ͼͽͬͻͳͽͳ ͳ ͺͼͰͫ; ͼͶͳ͵; ͬͰ͵ͪ ; ͼͬͰͽ; ͋ͪ͵ͪͬ ͯͼ ΕͰ
Ͳͪͺͻͪͬ
ͬͯͳͽͳͭͻͪͳͪͬͪΔ;ͯͻͰΌͰͳͿͻͷͳͼͬͰͽͬͭͱͳͬͽͪͳͳͳͽͳͯͫͻͪͷͫͰͳͫͰͯͰͷͺͻͰͷͪ
Ͱ͵ͼͽͻͰͷͷͪͽͰͻͳΒͪͶͳͼͽͳ͵ͳͷͳͯͰΒͪͷͪͺͻͼͬͰͽͳͽͰΓͼͽͬͪ
ͻͪͳͪͶͳͲͷͪͳͺͲͳͽͳͬͳͲͷͪ͊ͬͰͽͳ
͉;Ͳ͊ͰͻͪͿͳ ͺͻͪͬͼͶͪͬͳͷͻͳΕͪͳͷͪ ;ͺ;Ε;ΒͰͼͶͰͯͰΕ; ͺͻ;͵;t͈ͻͪͬͼͶͪͬͳͻͳΕͪͳ
̽ͻͱͳͽͰͼͰͬͻͼͽͫͶͪͭͯͪͽͳ͵Β;ͳͷͪͽͰͰͷΒͽͰͳ͵ͪͯͪͯͲͬͶͳͽͳͯͪͪͺͼͽͪͰͼͽͬͪͻͪͬͳ͵Ͱ
ͰͷΒͽͰΒͰͳ͵ͪͯͪͷͰͻͳͽͳΓ;ͯͼ͵ͳͷͼͽͪͯͪͻͯͳͷͪͳͽͳͰ͵;ΒͽͰͯͪͪͫ;ͯͰͶͭͳͪͳͼͬͪͽΓͳͬͪ
ͳͷͪ͵ΒͳͰͻͪͲ;ͷͰΒ;ͳͽͪͽΒͰͳͲͪͯͭͪͽΒͰΓ;ͯͼ͵ͳͶͳ͵ΒͳͷͳͼͶͰͯͪͺͻͳͷͰͫͶͪͭ
ͯͪͽ ̽;ͪ ͊ͬͰͽͭͪ ͪ Ͱ͵ͳ ͪͳ ͻͪͲͶͳͳͽ ͯ ͭ ͵Βͳ ͪͷ ΒͰ ͺͻͰͯͪͶͪ ͠Ͱͯͪ ͏ͻ͵ͬͪ ͎ͻͳͼͽͪi
ͺͻͰͷͪͪͅͽͰΒͳΕ
ͼͽͻ
̺͌ͰͶͳ͵ΒͰͳ͵ͶͺͰͯͳΒͳͺͻͪͬͼͶͪͬΓͪ ͪͬͯͳͼͰͯͪtͽͰͻͷͳͷͺͻͪͬͼͶͪͬΓͰͫͰͶͰͱͪͬͪͷ
ͭ͵ΒͳΒͰ;ͫͰΌͰͯͪͳͼͺͻͪͬͷͳͼͶͳ
͵ΒͳͬͰͻ;ΒͰ– ͺͻͪͬͬͰͻͭ ͯͭͻ͵ͰͻͰͳͻͽͼ– ͺͻͪ
ͬͳͶ
ͳͼͺͻͪͬ
ͳͯ͵ͼͪ– ͷͳΓͰΔͰ
;ͰΔͰi
ͼͽͻ
̽ͪ͵ͶͰ
;ͼͬΒΒͼ;ͽͳͳ
ͺͻͪͬͼ
ͶͪͬΓͰͲͪͪͬͪͳͼͺͻͪͬ
ͯͼͶͰͯͼͶͪͬΓͰΔͰ̹ͭͪ
ͲͪͽͼͰͰͼͽͳͲͪͪͬͪ͵ͪͻͽͯ͵ͼͳΒͪ
t͈ͻͪͬͼͶͪͬΓͰΒͰ͵͵ͻͰͽͪͼͪͷͻͰͪͶͳͲ;Β;Εͪ͵ͿͰͼͳΒͪ͵ΒͪͲͪͽͰͬͪͺͽͬͻΌͳͬͪΔͰͳͱͳͬͼͬͰ
ͯͰΔͰi ̓ͪͶͰͲͳΕ
ͼͽͻ
͈ͻͪͬͼͶͪͬΓͰͪͼͽΒͳͯͪ;ͬͰͯͰͬͰ͵ͪ
ΔͰͭͬ;ͯ;;ͳͽͰͶ ;
ͲͪΒͰͯͳ; ͫͱͪͼ͵ͭͺͽͰΔͪ– ͰͼͪͽͶ͵;ͻͰͪͶͼͽt̹ͳͽͳ;ͼͬͰͽ;
ͪͰͫͳͽͳͯͼͬͰͽͪ– Ͳͪͯͪ
ͽͪ͵ΒͰͻͳΕͪͪi ̹ͳͭͬͳΕ
ͼͽͻ
͇ͭͻͪͳͰͬͰ͵
ͭͻͰͪͬͰ͵
ͼͷͪͽͻͪͯͪͺͻͪͬͼͶͪ
ͬ;ͰΔͰͰͷͱͰͯͪͺͳͰͳͻͪͲ;ͷͰͼ;ͽͳ;̹ͭͪ
ͽͰͼͽͭͪ
ͺͽͰͳͻͪ͊Ͷͫͯͪ̿;ΔͳΕ
tͿͰͷͰͶ͵ͳͺͻͳͼͽ;ͺͺͻͪͬͼͶͪͬΓͪͼͬͰͽ;͵Βͳͪͼ͵ͻ;ͱ;ΒͰ;ͳͯͪͼͰΒͪͼͳͼͽͪ͵ͰͻͪͲͶͳ͵ͪ
ͳͲͷͰΌ;ͺͯͻ;ΒͪͼͬͰͽͬͭͲͪΔͪͳ
ͪͼ;ͺͻͽΔͰͷ;
ͺͯͻ;Βͪͯ;ͬͭͼͪͲͪΔͪ
͵ΒͰͼͰͲͪͼͳͬͪ
̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ: ͈ͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͳͲͪͲͬͳͫ;ͯ;Εͼͽ...
ͪ ͰͺͼͻͰͯͷ ͽ͵ͻͳͬͪΔ; ͯ;ͬͭ ͺͻͰͽ͵ͪ ͳ ͼͺͲͪΒͰ ͼ͵ͻͳͬͰͳ ͽͪΒͳ ͪͻͼͽͬͪ ͰͫͰͼ͵ͭi
̿;ΔͳΕ
ͼͽͻ
̀ͪͽ
͵ͪ͵ͪͷͫΒͪΔͪͬͪ̾ͻͰͼͽ̹Ͱ
;ͺͻͪͬͼͶͪͬΓ;t;ͷͼ͵;ΔͰͷ;
ͳͷͪ͵ͪͻͪ͵ͽͰͻͼͻͪͳΓ;ͫͪͬͳi ̹Ͱ
ͼͽͻ
̽́ͼͽͳͰͼͰͼͽͳͱͰ
͵ͪ͵ͳͼͽͳͰ̺Ͱͻ̻ͪͰͻ
ͭͳΒͰͬͪ
ͳͼͳͪͲͷͷ
͵ͪͯͪͼͰ;ͷͺͬͻͪͽͳ;ͼͻ;ΒͰͻtΓ;ͯͼ͵ͳΒͰͲͳ͵ͳΒͰͯͬΓͪͯͪͼͰͳͲͻͪͲͳͳͼͽͳ
ͪ
ͪΓ;ͯͼ͵ͳ;ͷͳΒͰͼͺͼͫͪͯͪͯͬͪͽͳͫͱΒ;ͼ;ͽͳ;i ̻ͰͻͭͳΒͰͬͪ
ͼͽͻ
t͈ͻͪͬͼͶͪ
ͬΓͰͺͻͰͼͬͰͭͪͬͪͼͺͳͽͪͬͪͼͻͰ
ͳ;ͽͷͰΒͰΔͰͭͬͭͶͪͬͫͰͶͰͱΒͰ
ͳͲͬͻ͵ͪ͵ΔͰͭͬͰͺͻͰͷΕͳ
ͽͪ͵ͳΔͰͭͬͰͼͶͪͫͼͽͳi ̹;Ͷͭͪ͵ͬ
ͼͽͻ
͡;ͫͪͬͳ ͼͶͫͯͪͳͰͼͬͰͺͼͽ;ͶͪͽͰ
ͬͰ͵ͪͺ͵ΒͳͷͪΒͰͪΒͬͳͰͼͶͳ̹ͪͭ;ͳͺͷΕ;͵ΒͳͺͼͽͪΒͰͶͳͼͽ͡;ͫͪͬΒͰͳͷͪ
ͰͽͪͬͰ͵ͬΒͶͳͼͽͳ
ΒͰͻΒͰͬͰ͵ͼͽͬͻͰͺͶͳ͵;̹ͱΒͰͷ
̹ͪͭΒͰΓ;ͫͪͬ
ͼͽͭͪΒͰΒͰͯͪͯ
ͼͬͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͺͻͪͬͼͶͪͬΓͪͫͭͬͰͪͼ͵ͳͻͰͪͶͳͲͪͷ
͵ΒͳͺͻͰͯͼͽͪͬΓͪͪ;ͽͰͽͳ
ͺͳͷͪΔͰͼͬͰͽͪ
ͬͰ͵ͪͳ͵;Ͷͽ;ͻͰ
ͪ͵ΒͰΒͰ;ͽͰͷͰΓͰͪͺͻͪͬͼͶͪͬΒͻͳͼͽͶͭͳΒͳ̹͌ͭ
ͬͰ͵;͎ͻͳͼͽ;ͪͪΒͼͪͬͻͰͳΒͳͪͳ
ͺͻͳͰͷ;ͳΒͰͯͪͳͯͻ;ͭͪͺͻͳͻͯͪͰͭ;ͫͰͼͬΒͪͼͬΒͼͽͬͪ
ͼΒͰͯͳΔͰͰͼ; ̹ͱͪͼ͵ͪͳͬͰͪͼ͵ͪͺͻͳͻͯͪ
ͼͬͰͽ̹ͱͪͼ͵ͳͳͼͬͰͽͲͰͷͪΓͼ͵ͳ͌͢Ͱͷ;ͼ;;͵ͳ
;ͽͰͼͬͰͭͻͪͳͰͳͲͷͰΌ;ͯ;ͬͭͳͷͪͽͰͻͳΒͪͶͭ
ͬͰͭͳͬͻͰͷͰͼ͵ͭ
ͰͫͰͼ͵ͭͳͲͰͷͪΓͼ͵ͭ
͈ͻͪͬͼͶͪͬΓͰͳ͵ͪͯͪͰͼͽͪΒͰͺͻͳͭͶΒͬͰͼͽͳ
ͳ͵ͪͯͪͰͳͯͰͪͶͳͲͳΒͰ;ͷͪͳͲͪͷ
ͬͰΕͪ
ͼͬͳͷͼͬΒͳͷͺ;ͽͰͬͳͷͪͳͼͺͬͰͯͪͳͺͻͺͬͰ̹ͯͪͭͬͰ͵ͪ
ͪͰͬͰ͵͇ͪͼͬͪͰͶ͵ΒͳͷͼͰ
ͻ;͵ͬͯͳ ͳ ͬͯͳ ͺͻͪͬͼͶͪͬͳ ͬͰ͵ ͭͶͪͼͳ ͫͭͬͰͪͼ͵ͳ ͳΓͰͬͳ ͷͭ; ͼͰ ͼͽͬͪͻͳͽͳ ͼͪͷ
ͫͭͬͰͪͼ͵ͳͷ ͼͻͰͯͼͽͬͳͷͪ
ͪ ͳ ͼ; ͼͪͯͻͱͪͳ ; ͫͭͬͰͪͼ͵Β ͷͰͽͯͳͳ ͻͳΕͪͼͽͬͪ
͵ΒͪΒͰͯͪͽͪ;ͼͬΒͰͬͪΌͰͶͼ͵ΒͳͼͽͳͳͯͪΒͰt̻ͼͺͯ́ͼ;ͼͳ́ͼͽͳͪͳ͈;ͽi
̻ͬͻͰΕͳͳͼͽͻͳΒͳͺͻͪͬͼͶͪͬΓͪ
̸ͪͼͽͪͼͳΒͰ ͪͻͳͰͺͳͼ͵ͺ͋ͳͻͪͰͳͰͶͰ̸ͶͫͪͳΒͰ
ͻͪͲ
Ͷͳ͵;ΒͰ Ͱͽͳͻͳ ͺͰͻͳͯͪ ͈ͻͬͳ ͺͰͻͳͯ ͼͰ ͯͼͳ ͪ ͺͻͬͪ ͽͻͳ ͬͰ͵ͪ
͵ͪͯͪ ΒͰ ͻͳΕͪͼͽͬ ͫͳͶ
ͺͻͭΔͰͳͲͪͫͻͪΔͰ̽ͻ;ͭͳͺͰͻͳͯͽͻͪΒͰͯͰͽͬͻͽͭͯͺͰͽͪͰͼͽͭͬͰ͵ͪ ͬͳͲͪͽͳΒͼ͵ͳͺͰͻͳ
ͯ
ͳ;ΔͰͷ;ΒͰͻͳΕͪͼͽͬ;̺ͳͲͪͽͳΒͳͺͻͭͶͪͰͲͪͲͬͪͳ;ͯͻͱͪͬ;ͻͰͶͳͭͳΒ;̺ͳͲͪͽͳΒ
ͼ͵ͳ ͪͻͰͬͳ ͼ; ͼͬͪͽͳͶͳ ͯͪ ͰͺͻͰͭͶͰͯ ͪͻͼͽͬ ͼͪ ͻͪͲͶͳͳͽͳͷ ͪͳͪͶͼͽͳͷͪ ͳ ͻͰͶͳͭͳΒ
ͼ͵ͳͷ ͽͰͯͰͳΒͪͷͪ Ͷͪ͵Ͱ ͷͭ; ͯͻͱͪͽͳ ͪ ͵;ͺ; ͪͷͰͽͪΔͰͷ ΒͰͯͳͼͽͬͰͰ ͯͻͱͪͬͰ ͻͰͶͳͭͳΒͰ
͋ͻͰΕͳͺͰͻͳͯͽͺͳΔͰ ͺͪͯͷ̺ͳͲͪͽͳΒͰ
ͳͽͻͪΒͰͯ ͺͶͬͳͰͯͰͬͰͽͪͰͼͽͭͬͰ͵ͪ
͵ͪͯͪ
ͺͻͪͬͼͶͪͬͳ ͻͳΕͪͳ
ͺͼͰͫ ; ͪͅͶΒ ̸ͲͳΒͳ ͳ ͪ ̹ͪͶ͵ͪ;
ͫͳͬͪΒ; ;ͭΔͰͽͪͬͪͳ ͯ ͼͽͻͪͰ
͇ͽͷͪͼ͵ͭͪͻͼͽͬͪ͐ͰͽͬͻͽͳͺͰͻͳͯͺͳΔͰ;ͯͰͬͰͽͪͰͼͽͷͬͰ͵;ͳͽͻͪΒͰͯͯͪͪͼ
͵̹ͪͯͪͪͪͶ
͵ͪͼ͵ͷͺͶ;ͼͽͻͬ;ͯͶͪͲͳͯͼͽͬͪͻͪΔͪͰͲͪͬͳͼͳͯͻͱͪͬͪͼͪͺͻͪͬͼͶͪͬͳͷͼͽͪͬͳͽͬͷ
̸ͪͼͽͪͼͳΒͰ
ͼͽͻ–
̸̸̸̸͈͉̺͇̺̻͇̹͊̈́̾́̈́̈́́̀͡͏̸͇̺́͊̓́́̀̀́͠
̓ͻͪΒͰͷͷͳ;ͶͭͼͽͶͰΕͪͬͰΕͳͪͲͪͺͪͯͳͳͽͻͪͲͳͳͳͳͽͰͶͰ͵ͽ;ͪͶͪͪͬͰͻͬͪͶΒͰ ͳͶͳ
ͳͷͼͰͽͳͳͶ
ͯͪͪͼͽ;ͺͪͬͻͰͷͰ;ͳͬͰͻͲͪͶͳͲͪͳΒͰ
;ͷͰͼͽͪͽͳͭͽͬͼ͵ͭͼ;͵ͫͪͳͬͳͶͳ
ͲͪͳΒͪ
ͯͪͯͶͪͲͳͰͻͪͭͶͫͪͶͰͳͬͳͶͳͲͪͳΒͰ͋ΒͰͬͻͰͷͰ͵ͪͯͪͳͭͶͫͪͶͳͷΕͳͳͳͽͰͲͳͬͳͻͪ
Β; ͻͪͯ ͪ ͼͬΒͰͬͻͼͷ ͳͼͽͻͳΒͼ͵ͷ ͳͱͳΔͰͻͳͭ;
; ͵ΒͰͷ ͼͰ ͺͻͷͬͳͰ ͬ ͫͱͪͼͽͬ –
͵ͪͺͳͽͪͶ
ͪͪ;ͽͰͽͳͪͺͶͳͽͳ͵ͪͳ͵;Ͷͽ;ͻͪͰͼͷͰΒ;ͯͪͼͽΒͰͪͺ;ͽ;Ͱ͵ͷͼ͵ΒͰ͵ͼͺͪͲͳΒͳͽͻͪ
ͼͪͳͪͶͭ ͵ͪͺͳͽͪͶͳͲͷͪ ̻ͶͫͪͶͪ tͽ;ͻͫ͵ͪͺͳͽͪͶͳͼͽͳ͵ͪ ͳͬͳͶͳͲͪͳΒͪi ͫͻͳ ͼͰ ͺͻͽͳͬ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͬͰͭͪ ͽ ΒͰ ; ͼͬͳ ͻͳͭͳͪͶ
ͪ;ͽͰͽͳ ͺͻͽͳͬ ͪͳΒͰ ͳ ͪͳͪͶͰ ͯͻͱͪͬͰ
ͺͻͽͳͬ
ͺͻͪͬͪ
ͺͻͽͳͬͪ;͵Ͱ
ͺͻͽͳͬͬͪͼͺͳͽͪΔͪͳͫͻͪͲͬͪΔͪ
ͺͻͽͳͬͺͻͯͳͰ
ͺͻͽͳͬͬͰͻͰ
ͺͻͽͳͬ
ͽͻͪͯͳͳΒͰ ;ͺͽͰ
ͺͪ ͳ ͺͻͽͳͬ ͻͪͯͪ ͌ͺͻΕͰ ͻͰͰ ͺͻͽͳͬ ͵ͬͪͶͳͽͰͽͪͪ Ͳͪ ͵ͬͪͽͳͽͰͽ
̽ͪ͵ͶͰ
ͺͻͽͳͬͪ;ͽͰͽͳͳͬͻͰͯͼͽͳͪͻͪ;͵ͻͳͼͼͽͳ
ͺͻͽͳͬ͵ͻͰͪͽͳͬͼͽͳ
͵Β;ͺͯͻͰ
Ό;Β;ͳͷͳͽͪͳΒͳͳͼͳͷ;ͶͪͳΒͳ
̸ͻͶͯ͋Βͫͳ;ͯͰͶ;́ͼͽͻͪͱͳͬͪΔͰͳͼͽͻͳΒͰ ͪͪͻͭ;ͷͰͽͬͪͪͳͭͬͻͳͳͲͪͲͬͳͷͪ
͵ΒͰ ͳͼͽͻͳΒͼ͵ ͬͻͰͷͰ ͼͽͪͬΓͪ ͺͻͰͯ ͪͻͯͰ ͳ ͳͬͳͶͳͲͪͳΒͰ ͳ ͺͽͻͰͫͳ ͯͪ ͼͰ ͯͭͬͻͳ ͪ ͽͰ
ͳͲͪͲͬͰ͑ͽͼ;ͳͲͪͲͬͳͬͰΕͳ
ͯͭͬͻͳͷͻͪΒ;ͫͳͽͳͪͯͰ͵ͬͪͽͳΒͳ
ΒͰͻ;ͼ;ͺͻͽͷͺͼͽΒͳͺͪ
ͼͼͽͯͪͼͰͪͻͯͳͶͳͳͬͳͶͳͲͪͳΒͪ;ͻ;ͳ 2 ͆ͪ͵ͻͪͼ͵ͶͪͳͶͳ̺ͰͶͳ͵ͰͳͲͷͰ
ͭͯͳͰ
ͷΕͳΒͪ ͽͪͯͪͳͼͪͯͪ
͉ͳͷ͵ͪͽͶͳ͵ͪͻ͵ͬͪΒͰͯͷͪͭͪͳͲͬͪͶͪͺ͵ͻͰͽͲͪͺͽͳΔͪͬͪΔͰͺͻͪͬ
ͼͶͪͬͳ͉ͳͷ;
ͽΒͺͪͺͳ͇ͬͪΒͺ͵ͻͰͽΒͰͯͫͳͳͷͰ;ͳΒͪͳͶͳ;ͳΒͪͽͼͽ͇ͬͯͽͪͯͪͼ;ͺͻͪͬͼͶͪͬͳ
ͪͻͯͳͫͳͶͳͰͺͻͰ͵ͳͯͳͲͶͱͰͳ;ͳΒͪͽͼ͵ΒͺͶͳͽͳͳ͇ͬ;ͯ͵ͽͻͳ;ͺͼͰͫΕͰͻͪͲͻͪͯͳͽͳ
ͳͼͪͬͻͰͷͰͳͽͳͺͪͺͪ̈́ͪͬ9***
͵ΒͳΒͰ;Ͱͳ͵Ͷͳ͵;(SBEFNVOVT ͳͲͭͯͳͰ;ͭͻͪͯͳͯͽͪͯͪ
ΔͰͰ͵ͼͺͰͻͳͷͰͽͰͪͬͷͺΓ;ͳͲͬͪͳͳ͵ͪͼͶ;ͱͫͰ;ͺͶͳͽͳ͵;ͰͽͽΒͰͬͰΕͺͻͬͰ
ͻͰ ; ͺͻͪ͵ͼͳ ͌ ͽͷ ͺͻΒͰ͵ͽ; ͌͵ͻͪΒͳͼ͵Β ͳ ͎ͻͬͪͽͼ͵Β ͻͳͷ͵ͪͽͶͳ͵Β ͻ͵ͬͳ ͯͯͰΓͰͰ ͼ;
ͭͶͪͬͰ;ͶͭͰ ͅͳͶͰͬͳΕ
ͼͽͻ
͈ͻͰͷͪͬͷͺͶͪ;
͵ͪͯͪΒͰͻͰ͊ͻͫͳΒͳ
ͺͻͰͯͬͳΌͰΒͰ
ͯͪ̀ͪͭͻͰͫͺͼͽͪͰͺͶͳͽͳ͵ͳͰͽͪͻͲͪ͠;ͱͰ͊ͶͬͰͰͯͪͼͰ̀ͪͭͻͰͫ ͵ΒͳΒͰͽͪͯͪͫͳͬͪͻͳͪ
;ͺͶͳͽͳ͵ͷͼͷͳͼͶ;;ͲͯͳͭͰ͵ͪͪͯͫͳͼ͵;ͺͼ͵ͳͰͽͪͻ;ͻͬͪͽͼ͵ͳͺͶͳͽͳ͵ͳͳ͵;Ͷͽ;ͻͳͰ
ͽͪͻͯͪͼͰͬͳͬͰͻͼ͵ͳ
ͺͶͳͽͳ͵ͳͳ͵;Ͷͽ;ͻͳͰͽͪͻ ̀ͪͭͻͰͫ
ͷͻͪͳͼͽͳͽͳͯ͊ͻͫͪͳͺͼͽͪͽͳ
ͳͼͽͻͳͷ͵ͪͽͶͳ͵ͳ
ͻͬͪͽͼ͵ͳͰͽͪͻ̀ͪͯͪͽͪ͵ͯͪͽͼͺͻͬͰͯͰ;ͯͰͶͯͫͳΒͰ͠ͼͳͺ͠;ͻͪΒ͑ͽͻ
ͼͷͪΒͰͻ ͳͼͽ
ͼͽͻ
͆ͪͽͪΒ ͺͶͪͳͺͪͼͼͽ͵Βͪ ͺͻͰͽͳ ͼͬΒͰͬͻͰͷͰ ΒͰ;ͺͲͻͪͬͪͳͬͪ͠
̽;ͳΕ
͵Βͳ;͵ͪͲ;ΒͰͯͪΒͰͼͬͳͳΓͯͪͼͰͺͻͪͬͼͶͪͬͳ͊ͶͬͰͳͯͫͳΒ;͉ͯ;ͼͳΒͰ
ͺͪΒͰ;ͽͷ
ͼͷͳͼͶ;ͺͻͰͯ;ͲͰͽͳͲͷͰͻͪͼͬͪΒͰ́Ͷͳͻͼ͵ͳͲͪͬͯ͊ͬͰͽͭ͠Ͱͻͳͷͪ;͉ͳͷ;
̓ͷͳͼͳΒͪͲ͇ͪͻͳ
ΒͰͽͪͶͳͳͼͽͳͽ;ͽ͊ͬͣͳͻͳͶͳͅͰͽͯͳΒͰ
ͳͽͯ ̽;ͳΕ
ͼͽͻ
̀ͪͺͪͯͳΒͰͷͳͻͬͪ
ͳͽͪͳͳΒͰͲͪ;ͼͽͪͬΓͪͶ;ΔͳͬͳͷͪͷͰͻͪͷͪ͌ͬͰ͵ͼ;ͪͼͽͪͬΓͪͶͳ
ͼͬΒ Ͳͪͯͪͽͪ͵
Ͳͪͯͪͽͪ͵ ;ͳͽͪͬͪΔͪ ͼͬͰͭͪ ͽ ΒͰ ͺͻͪͬͼͶͪͬ ̺Ͱ͵ͬͳͷͪ ;ͪͲͪͯ ͼͬͳͷ ͼͳͶͪͷͪ
ͺ͵;ͪͬͪΒ;ͯͪͽͪΒͲͪͯͪͽͪ͵ͼͺͻͬͰͯ;͈͵;ͪͬͪͶͳͼ;ͽ;ͺͻͶͼͽͳͻͪͲͳͷͷͰͽͯͪͷͪ
ͺͻͳͷͰ
ΔͳͬͪͶͳͼ;ͼͳͶ;
͵ͻͳͼͽͳͶͳͼͰͺͻͰͬͪͻͪͷͪ
ͫͰͲͶͪͭͪͶͳ
ͬͪͻͪͶͳ
ͺͽ͵;ͺΓͳͬͪͶͳͪͶͳ;ͬͰ͵Ͱ;ͼ
ͺͰͷͲͪͬͻͪͬͪͶͳ͆ͳͼ;ͳͲͪ;ͼͽͪͬΓͪͶͳͳͼͬͰͽͼ͵ͳͻͪͽͬͳ͋ͪ͵ͼ;ͼͰͳͺͶͬͳͷͺͻͶͭ
ͬͰ͵ͪ
ͯ͵ͼ;ͼͰͪͼͳͳͻͷͪͶͳΓ;ͯͳͳͲͰͷΓͰͺͻͪͬΓͪͶͳͯͺͼͶͰͯͳͪͻͪͽͪ
ͳͼͪͷͲͪ;͵
ͽͪͬͪͶͳ ; ͼͬͷͰ ͲͶ; ̽͵ ͼ; Γ;ͯͳ ͫͪͬΓͪͶͳ ͼͬΒͰ ͯͷͬͰ
̀ͪͺͪͯ ͼͰ ͽͻ;ͯͳ ͯͪ ͺͻͪͬͼͶͪͬͳͷ
ͪͻͯͳͷͪͲͪͭͼͺͯͪͻͳ͵ͷ;ͳͲͪͷ
ͯͪͼͰͯͻͰ͵;̻ͼͺͯͪ
ͯͪͺͻͯͳ;ͻͪͼ͵ͻͰͰ͊ͽͻͪͽͰͭͳΒ;Ͳͪ
;ͳͽͰΔͰͺͻͪͬͼͶͪͬͳͪͻͯͪͺͼͰͫΒͰͻͪͲͻͪͯͳͯͳͻͰ͵ͽͻ͏̸́
̸ͶͰ̽ͪͶͰͼ
͵ΒͳΒͰͳͼͺͻͪ
ͬͼͬͪͽͳͯͪͼͰ͊ͶͬͰͳͻͪͽͷͰͷͭ;ͺͫͰͯͳͽͳͬͰΕͯͪͽͻͰͫͪͺͻͳͷͰͳͽͳͯͻ;ͭ;ͼͽͻͪͽͰͭͳΒ;͌
ͼ͵Ͷͪͯ;ͼͪͪͅͻ͵;ͲͰͬͷͳͯͰΒͷͻ;ͰΔͪͳͼͽͳͽ;ͳΒͪͳͲ;ͽͻͪ
̸ͶͰ̽ͪͶͪͼͺͻͰͯͶͪͱͰ
t͉ͪͽΒͰͲͪͬͻͰ
ͺͶͪ͵ΕͰͷͼͬͰͳͲͭͻͪͯͳͽͳ
ͳͷͳΕͰͷͯͪͽͳͼͬͰͽͳͷͪͷ
ͼͬͲͶͪͽ
ͼͬ;
ͷͪͽͰͻͳΒͪͶ; ͷΕ ͪ ͷͪͭͪͻͰΔͰ ͳ ͲͪͶ;ΌͳͬͪΔͰ Γ;ͯͳ ͐ͬͰͳΒͳ ͷͲͪ͵
ͼͬͰͼͽ Γ;ͯͳ ͼ͵Ͷͳ ͼ;
2
̽ͰͽͪΓͳΒͰͺͭͶͰͯͪͽͳ;͵ΔͳͲͳ́ͼͽͻͪͱͳͬͪΔͰͳͼͽͻͳΒͰ** ̸ͻͶͯͪ͋ΒͫͳΒͪ
̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ: ͈ͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͳͲͪͲͬͳͫ;ͯ;Εͼͽ...
ͺͻͷͰͪͷ͈ͪͼͰΒͰͷͶͳͽͪͷͪͼ
ͷͳΕͰͷͰͺͻͳͷͰͽͯͪͳͷͺͯͷͰͽͰͷͶͪͱͰͬͻͰͯͼͽͳͳ
ͺͻͳͷͻͪͽͳ ͳ ͯͪ ͽͰ ͬͻͰͯͼͽͳ ͳ ͺͻͳͬͪͽͰ ̓ͪ͵ ͅͳ ΕͰͷ ͪΕͳ ͳͼͽͷͳΓͰͳ͵Ͱ
ͼͬΒͰ
ͼͪͬͰͲͳ͵ͰͳͺͷΕͳ͵Ͱ;ΔͳͬΒͯͷͬͳͳͪͅͶͺͷͪͶ
ͷͳΕͰͷͯͳͭͻͪͽͳͭͻͪͯͳͲ;ͺ
ͼͬͷ ͫͳͷ; ͽͻͪͭͰͯͳΒ; ͺͭͳͫͳΒͰ ͼͬͳ ͺͻͪͬͼͶͪͬͳ ͊ͶͬͰͪ
ͳ ͵ͪ
Ͱͺͬͻͪͽ ΕͰͷ
;ͭͪͼͳͽͳ Δͳͬ; ͪͳͪͶ; ͼͬͰͼͽ ̓ΔͳͱͰͬͼͽ
ͫͳͼ͵ͺ ͳ ͺͲͻͳͽͰ ΕͰ ͺͻͼͶͪͬΓͪͽͳ
ͪΒͳͱͪ Γ;ͯͼ͵ͪ ͼͰΕͪΔͪ ͅͳ ΕͰͷ ͪ ͼͬͪ͵ͳ ͪͳ ͺͯͻͱͪͬͪͽͳ Ͱ ͵Βͳ ͫ;ͯ; ;ͼͪΌͳͬͪͶͳ ;
ͬͰ͵ͬ ͻͪͲ;ͷ ͵;Ͷͽ ͼͰ͵ͼͪ
ͪͼͳΓͪ
ͼͪͯͳͲͷͪ ͳ ͳͲͯͪΒͰ – ΒͰͯͷ ͻͰΒ; ͼͬͪ͵Ͱ ͰͷͻͪͶͼͽͳ ͌
;ͺͻͪͬΓͪΔ;ͯͻͱͪͬͷ
ͷͳΕͰͷͳͲͪͲͳͬͪͽͳͪͼͳͰͻͰͯ͆ͰͺͻͳͷͰͽ
ͪ͵ͽͳͬͳ ͺͼͽΒͪ
ͺͷͪͭͪͽͳ ͯͰͼͺͽͳͲͪͷ ͳͬͳ͵ͪ
͵ͻ;ͺͳΒ; ͳ ͰͺͻͳͳͺͳΒͰͶͼͽ ͐Ͱͼͽͳͽͼͽ ͳ ͺͻͪͬͰͯͼͽ
ͫͳΕͰͳͼͷͰͬͪͳ
ͳ͵ͷͰͰΕͰ ͫͳͽͳ;ͱͳͳͫͳΕͰͼͷͪͽͻͪͳ ͼͽͪͽ͵ͷͺͻͶͼͽͳ̻ͻ;ͫͼͽͳͳ
ͪͭͶͼͽ
Ͷͪͱ ͳ ͫͷͪͪ
ͺͳΒͪͼͽͬ
ͪͻ͵ͷͪͳΒͪ
ͳͲͯͪΒͳͽͬ
ͬͳͳͲͪͷ ͳ ͰͺͻͳΒͪͽͰΓͼͽͬ
ͺͻͰͷͪͪͻͯͳͷͪ– ͼͬͰΕͰͷͽ͵;Ͷͽͳͬͳͼͪͽͳ;ͼͬͰͼͽΓ;ͯͳ́ͷͪͶͳͫͻΒ
ͬͰͷͪͷͪͶͳͫͻΒΓ;ͯͳΕͰ
ͼͬͪͽͳͽͳͰͷ;ͼͰͻͪͯͳ̸Ͷͳ
ͽͪ͵ͬͰΕͰͷΓ;ͯͰͼͽͪͬͳͽͳ;ͫͰͼͺͷΕͪͺͶͱͪΒ
ͳͼͷͰͬͪͽͳͼͰͼͪ
Δͳͷͪ
͵ͶͰͬͰͽͪͽͳ ͳ ͳ ͺͻͭͶͪͼͳͽͳ ͳ ͽͺͪͯͳͳͷͪ ͯͻ;ͽͬͪ ͅͳ ΕͰͷ ͻ;ͳͽͳ ͯ;ͬͰ
ͬͻͰͯͼͽͳ
ͬ;ͶͭͪͻͳͲͬͪͽͳ ͳ ;ͳͽͪͬͪͽͳ ͼͬͰ ͪͻͯͰ ͷͻͪͶͼͽͳ ͆ͪ ͽͪ͵ͪͬ ͪͳ ΕͰͷ
ͻͪͼ͵Ͷͳͷͪͽͳͺ͵ΓͰΔͰͲͪ ͺ͵ΓͰΔͰͷ
ͶͬͳΕͰͷΓ;ͯͰ ;ͯͰͽͳΔͼͽͬ;ͳͷͶͪͯͪͶͪ͵ͷͯͫ;
;ͬͰ͵
ΕͰͷͭͶͪͬ;ͼͽͪͬ͵;ͯͪͫͪͪͷͪͷͶͪͯͳ;
ͯͰͷͻͪͶͳͼͪͽͳ
ͻͪͲͬͻͪΕͳͬͪͽͳͳͫͰͪΕͳͬͪͽͳΒͰ
̾ͽ
ͽͪ͵ΕͰͷͷͳͽͯͪ;ͻͪͯͳͷi ͺͻͰͷͪ̈́Ͱ͵ͳΕ
͈ͼͰͫͪ;ͯͪͻͪͺͻͪͬͼͶͪͬΓͰ
ͪͪͻͳͽ͉ͪ;ͼͳΒ;
͵ͪͪΒͬͰΕ;ͺͻͪͬͼͶͪͬ;ͲͰͷΓ;
t͋ͻͰ
Εͳ͉ͳͷi
ΒͰͼͽͰͼͳΒͪͶͳͼͽͳ͵ͪͻͰͬͶ;ͳΒ͈ͪͻͪͬͼͶͪͬΓͰΒͰ
ͳͼͽͻͳΒͼ͵ͳͺͼͷͪͽͻͪ
;ͼͬΒ;ͪΒ
ͬͰΕ;͵ͻͳͲ;;Ͷͼ͇ͪ͵ͽͫͪͻͼ͵ͷͻͰͬͶ;ͳΒͷͭͯͳͰt͋ͪͻͰͬͶ;ͳΒͪΒͰ;ͲͯͻͷͪͶͪͯͻ;
ͽͬͰͰͳͳͽͰͶͰ͵ͽ;ͪͶͰͽͰͷͰΓͰͪ͵ΒͳͷͪΒͰͺͳͬͪͶͻ;ͼ͵ͺͻͪͬͼͶͪͬΓͰ͌ͳͷͰΒͰͯͭͻͪͯͳ͵ͪͶ
ͳͲ͵ͻͰ;ͽͭͺͭͶͰͯͪͪͼͬͰͽ
ͷͪͽͰͻͳΒͪͶͳͼͽͳ͵ͭͳͪͽͰͳͼͽͳ͵ͭ
ͷͳͶͳͽͪͽͪ
;ͼͬͰͷ;ͽͷͰͳ
ͺ;ͻͳͽͪͼ͵ͪ
ͽͪͻͰͬͶ;ͳΒͪΒͰͼͻ;ͳͶͪΒͰͯͪͼͬͰͽ;͵ΒͰͷΒͰͪͼͽͪͶͪͳͻͪͼͶͪͻ;ͼ͵ͪͺͻͪͬͼͶͪͬͪ
ͻ͵ͬͪi ̹ͭͯͪͬͳΕ
ͼͽͻ
͇͇͵ͽͫͪͻͼ͵ΒͻͰͬͶ;ͳΒͳ;͉;ͼͳΒͳͺͼͽΒͰͷͭͰ͵ͽͻ
ͬͰͻͲͰ̓Γ;ͺͳͽͪΔͰ͵ΒͰͼͰͪͷͰΕͰΒͰͼͽͰͯͪͶͳΒͰͻͰͼͷͳΓͰͷͺͻΒͰ͵ͽ;ͻͳͷ͵ͪͽͶͳ͵ͭ
̀ͪͺͪͯͪ
ͯͪͼͰͺ;ͽͰͷͪͽͰͳͼͽͳ͵ͭͼͳͼͽͰͷͪ͵ͪ͵ͪͬΒͰ͵ͷ;ͳͼͽͳ͵ͳΒͰͯͷͲͪͼͬͪͭͯͪ;ͳͽͳͺͻͪͬ
ͼͶͪͬΓͰ
ͳͶͳΒͰͽͪΒͺͻΒͰ͵ͪͽͪͼͽͪͼͺͽͪ
ͳͲ;;ͽͻͪΔͳͺͻͫͶͰͷͪͳͺͫ;ͯͪ;ͼͪͷΒ͉;ͼͳΒͳ
͉ͰͬͶ;ͳΒͰ
͵ͪ͵ͼ;ͳͼͪͷͳͷͪͻ͵ͼͳͼͽͳ;ͳͶͳ
ͪͼͽͪΒ; ͲͫͭͽͰ͵ͳͳͰͼͼͳ;ͼͶͬͪͱͳͬͽͪ
ΒͰͯͭ ͪͻͯͪ
͵ͪͯͪ ͲͰͷΓͪ ͪͲͪͯ;ΒͰ
Γ;ͯͳ ͱͳͬͰ ; ͫͰͯͳ
ͼͬ;ͯͪ ͬͶͪͯͪ ͽͳͻͪͳΒͪ – ͯͪ ͺͳΔͰ
ͻͰͬͶ;ͳΒ̸ͪ͵ͪ͵ΒͰͽͪͯͪͫͳͶ;͉;ͼͳΒͳ ̀ͪͯͬͪͯͰͼͰͽͭͯͳͪͬͶͪͯͪͬͳͰͪͻͪ͆ͳ͵ͶͪΒͪ̽ͻ;ͭͭ
͉ͷͪͬͪͼͽͪͬͳͽ͉ͬ;ͼͳΒͰ;ͬͰΕͪͶͼͰͼͪͪͷͳͶͳͪΓ;ͯͳ̻ͯͳͰͪͳͪͶ
ͳͯͯͪ͵ͫͳΒͰͷͳͶͳͪͲͶͪͽͳͻ;ͫͪΓͪ
ͪΒͰͫͳͷͳͶͳͪͲͶͪͽͳͻ;ͫͪΓͪ
̀ͶͪͽͰ ͻͰͲͰͻͬͰ ͼ; ͺͻͪͼͶͰ ͼͪ ͪ ͷͳͶͳͪ ͉ͯ ͺͰͳͰ ΒͰ ͭͯͳͰ ͳͲͼͳ
ͷͳͶͳͪͽͪ
ͪͭͯͳͰ– ͷͳͶͳ͈ͪͻͳͲͬͯΔͪͫͪ͵ͻͪΒͰͺͻͪͼͶͪͲͪͺͼͽ͇ͯ
ͯͭͯͳͰͳͲͭͻͪΌͰΒͰ͵ͳͶͷͰͽͪͻͪͺͻ;ͭͰ͐ͪ͵ΒͰͳ̈́ͰΔͳͷͻͪͯͪͺͻͳͲͪͯͪΒͰ͉;ͼͳ
Βͪͼ͵ͻͪΒͪ9*9ͳͺͰͽ͵ͪ99ͬͰ͵ͪͳͷͪͶͪͪΒͫͻͱ;ͼͽͺ;ͳͯ;ͼͽͻͳΒͼ͵ͭͻͪͲͬΒͪͪͼͬͰͽ; ̽ͳͷͳͽͻͳ
ΒͰͬͳΕ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͶͳͲͪͺͪͱͪΔͰͳͲͼͳͳ͆ͳ͵ͳͽͪͅͳͪͶ͵ͬ
͵ΒͳͭͬͻͳͽͷͰͯͪΒͰ͉;ͼͳΒͪͺͻͰ͇͵ͽ
ͫͪͻͼ͵ͰͻͰͬͶ;ͳΒͰͫͳͶͪ;ͬͰͶͳ͵ͷͺͶͰͽ;
͵ͪ͵Ͱ͵ͷͼ͵ͷ
ͽͪ͵ͳͯ;ͬͷ
ͳͳͲͼͳͺͯͪͽͪ͵
ͯͪͼ;;ΒͰͯͷͷͷͰͽ;
;ͬͻͰͷͰ͈Ͱͽͻͪ͊ͽͶͳͺͳͪ
Ϳͻͪ;ͼ͵ͳͺͶͳͽͳ͵ͳͪͪͶͳͽͳͪͻͳͺͼͶͪͶͳ
;͉;ͼͳΒ;ͼͬΒͰͰ͵ͷͳͼͽͰͯͪͬͳͯͰͽͪͼͰͽͽͪͷͯͰͪͬͪ
͵ͪ͵ͬͪΒͰͼͳͽ;ͪͳΒͪ
ͽͪͻͪͯͳ͊ͽͶͳ
ͺͳ́ͲͪͼͶͪͳͳͼ;ͼͰͬͻͪͽͳͶͳͳͺͯͰͶͳͳͲͬͰͽͪΒͯͪΕͰͼͻͰͯͳͷͬͰ͵͉ͪ;ͼͳΒͪͫͳͽͳͪΒͷΕͳΒͪ
ͯͻͱͪͬͪͪͼͬͰͽ;
ͼͪͪΒΒͪͷͬͪͶ;ͽͷ
ͪ;ͽͻͳͽͰͽͷ
ͳͫͻΒͪΕͰͺͶͪͷͳͶͳΒͪͻͯͰΓ;ͯͳ– ͺͽͰͳ
ΒͪͶͪͼͳͶͪͳͷͭ;Εͼͽͳ͵Βͳͷͪͳ͵ͰΕͰͷΕͳͯͪͼͰͼ;ͺͻͽͼͽͪͬͳ͌ͺͻͪͬͳͲͽͭͻͪͲͶͭͪ͊ͽ
ͶͳͺͳΒͰ;ͫͳΒͰͳͯͰͼͳͶͪͼͰͪΒͺͻͰ͵ͻͬͪͬͪͻͰͬͶ;ͳΒͪ
ͪ;ͫͻͲͲͪͽͳͷͳ͵ͻͬͪͬͳͭͻͪΌͪͼ͵ͳͻͪͽ́
ͼͪͯͪΒͰͽͪ͵̻ͻͪΌͪͼ͵ͳͻͪͽͬͳͰͺͳΔ;ͼͶ;ͪΒ̽ͫͻͼ;ͺͶͪͳͻͪͳͳͼͷͳΓͰͳ;Ͷͪͯ
ͳͷ;ͷͬͳͷͪ͆Ͱͼͬͪͽͪͽͳͯͪͪͼͯͪ ΒͰͽͽͪ͵
ͽ ΒͰ ͪͳͪͶͳͲͶͳͅͳͼͷ ͽͳͷͪͶͳ ;
͠;ͭͼͶͪͬͳΒͳ
͌͵ͻͪΒͳͪͳͷͪͼͪͯͪ
ͳͰͯͪΒ̹ͱͰͯͪͼͰͽͯͰͼͳ͉;ͼͳΒͳ ͅͳͪͶ͵ͬ
͇ͽͷͰ͵ΒͰͼ;ͺͲͳͽͳͬͰ
ͪ͵ΒͰͰͭͪͽͳͬͰ ͺͼͶͰͯͳͰͼͳΒͪͶͳͼͽͳ͵ͰͻͰͬͶ;ͳΒͰͺͻ;ͼ͵ͳ
ͪͻͯ
ͪͶͳͳͺͻͪͬͼͶͪͬΓͰ;ͺͽͰ
ͺͼͽΒͰͫͻΒͪͼ;ͺͻͽͼͽͪͬΓͰͪͷͳΓͰΔͪ͆Ͱ;ͶͪͲͰΕͳͯ;ͫΓͰ
;ͬͪΒͺͻͫͶͰͷ
ͪͬͯͳͷͼͽ̸ͪͬͶͰ͵ͼͪͯͻͪ̀ͳͬΒͰͬͪ
͵ΒͳΒͰͪͼͬΒΒ͵ͱͳͳͼ͵;ͼͳtͫͶͪͭͯͰͽi
ͼͳΒͪͶͳͲͷͪ;͉;ͼͳΒͳ
ͪͶͳͽͪ͵ΌͰͳ͵ͪͯͳͼͳͯͰͽͳͷͪͺͻͳͶͳ͵ͰͯͪͼͰ;ͺͲͪͪͶͳ;ͷͰͼͽͪͼͪ
ͲͪͺͪͯͳͷͬͻͰͯͼͽͳͷͪͳͯͪΔͳͷͪͺͻͰͯͺͬͻͪͽͪ͵͵ͻͰͳͷͪ ͳͲͰͼͰͼͶͰͯͰΕͳͼ;ͯ:
t̓ͪͽͪͼͽͻͿ͉ͪ;ͼͳΒͰΒͰͱͰΓͰͪͳͺͻͭͻͪͷͳͻͪͪͪ̀ͪͺͪͯ;͋͵ͪͱͰͷ
ΒͰͻͼͪͷͳͼͪͷͫͳΒͰͯ
ͬͻͰͷͰΒͰͯͪͯ;Ͱͼͳ͵ͪ͐ͳͽͪͼͪͷͯ͵;ͷͰͽͪ
;Ͱͼͽͬͬͪ;ͳͼͽͻͪͱͳͬͪΔͳͷͪ͵Βͪͼ;ͺͯͬͳͯͷ
ͫͻͫͰͺͻͽͳͬΒͰͯͰͳͯͰͶͭͳΒͰ
ͺͻͳͺͻͰͷͪͶͪͼͷͻͽ͉;ͼͳΒͰ̸ͶͳͽͷͳΒͰͺͼͽͪͶͽͶͳ͵Ͱͺͯ
ΓͳͬͯͪͬͳͰͰͷͭ;ͯͪͱͳͬͳͷ;ͼͬͰͽ;ͳ͵Βͳ;ͳͽͪͬͪΒ;ͷΒ;ͲͰͷΓ;ͳͷΒͪͻͯ̀ͪͺͪͯ
ͳΒͰͰͽͼͽͻͪͲͪͷͰͰ
ΒͰͰͺͻͳΒͪͽͰΓͼ͵ͪͼͳͶ͈ͪͻͳͷͰͻ͉͊͊͊ΒͰͳͲͭ;ͫͳͯͬͪͯͰͼͰͽͷͳͶͳ
ͪ Γ;ͯͳ ͳ ͺͯͰ ͬͰͶͳ͵ͪ ͻ;ͰΔͪ ͫͻͰΕͳ ͼͰ ͺͻͽͳͬ ͪͳͼͽͳ͵Ͱ ͆Ͱͷͪ͵Ͱ ̀ͪ ͬͻͰͷͰ Ͷͪͯͭ
ͻͪͽͪ
ΒͰͯͭ ͻͪͽͪ ͫͰͲ ͫͷͫͳ ͳ ͽͺͬͪ
ΔͰͭͬͳ ͭ;ͫͳͳ ͪ ͼͬͳͷ ͺΓͳͷͪ ͼ; ͫͳͶͳ ͯͪͶͰ͵ ͬͰΕͳ
̿ͳͬͽͳͬͰ͵͉;ͼͪͺͪΒͰͲͪͯͰͼͰͽͭͯͳͪ;ͽ͵;ͺͼͶͰͯΔͳͯͰͼͰͽͭͯͳͪ͊ͷͻͽͼͽͪͯͷͪ;ΒͰ
ͪͽͪͶͳͽͰͽ͵ͪͽͪͼͽͻͿͪͶ̽ͬͪͷͳͶͳͪͯͰͰͰͼͺͪͬͪ;ͼͬΒͳͷ͵;Εͪͷ͈ͪͰͽͷͳͶͳͪͯͰͰ͵Ͷ
ͼ͵ͭͯͫͪͰͳͯͰ;͵ͶͰ́ͷͪͲͬͪͳͷͳͶͳͪͪͻ͵ͷ̸ͪͪͶ͵ͶͳͲͪͷΒͰͺͽͳ͊Ͱͯͪͷ
ͯͰͼͰͽͺͼͽͷͶͪͯͳΒͰͰͼͺͼͫͲͪͬΒ;ͼͶ;ͱͫ;ͲͫͭΔͳͬͭͿͳͲͳ͵ͭͼͽͪΔ͇ͪͬͼ;Ͱͺͼ
ͻͰͯͰͺͼͶͰͯͳͰͺͻͪͲͪ;Ͷͪͯͷͻͪͽ;
ͺͻͪͲͪ͵ΒͳΒͰͪͼͽͪͬΓͰͺͪͯͪΔͰͷͺͯͲͪͺͪͯͳ;ͽͳͪΒ
̸͵ͼͰͬͪ͵ͪͼͽͪͬͳ
ͼͽͪͬͳͽͬͽͰͲͰͷΓͰΕͰͫͻͲͺͪͼͽͳͼͪͼͽͺͰͯͰͼͰͽͪͼͽͷͳͶͳͪ
ͪ
ͲͪͽͳͷͪͺͰͯͰͼͰͽͷͳͶͳͪͼͽͪͬͳ͵ͪ̽Ͱͷ͵ͻͪͽͼ͵ͳͽͽͪͶͳͽͪͻͳͲͪͷͺͻͰͬͪͲͳΕͳΕͰͼͬͰͰ͵Βͳ
ͼ;ͷ;ͺͻͰͽͯͳͶͳi ̀ͳͬΒͰͬ
ͼͽͻ
̻ͶͪͬͳͳͯͰͶͲͳͭͶͫͪͶͳͲͷͪ
ͯ̀ͫͳͭΔͰ̹ͬͪͱͰͱͳͼ͵ͭ
͎ͯͰͻͳΒͪ̓ͳͼͳΘͰͻͪ ͳͯͻ;ͭͳ
ͽͬͻͰ ͼ; ͺͻͭͶͪͼͳͶͳ ͺͻͪͬͼͶͪͬΓͰ ͼͬΒͳͷ ͭͶͪͬͳͷ ͰͺͻͳΒͪͽͰΓͰͷ ͈ͻͰͷͪ ͬͷ ͷͳΓͰΔ;
ͺͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͷͳͼ;ͼͺΒͳͬͳ
ΒͰͻΒͰͳΓͺͻͪͬͼͶͪͬΓͪͼͺͪͼͰΔͰͯ;ͪ;͎ͻͳͼͽ;
ͪͭͶ
ͫͪͶͳͲͷͪ;ͽͬͻΌͳͬͪΔͰͪͻͼͽ̸ͬͪͽͳͻͳͼͽ̺ͪͪͶͰͻͳΒ͍ͳͶͳͷͬΒͰͺͻͳͻͰͯͳͳ͵Δͳͭ;;͵ΒΒΒͰ
ͫΒͰͯͳͳ ͳͲͼͽͪͬͬͪͪͻͳͺͪͼͽͳͻͪ
ͺͪͼͽͳͻͪͳͷͪͪͭͶͫͪͶͳͲͪͳΒͳ͌ͽΒ͵ΔͳͲͳͽ͵ͻͳͬͪΒ;
ͼͰͺͳͽͪΔͪ͵ͻͲ͵ΒͪͼͰͺͼͷͪͽͻͪͭͶͫͪͶͳͲͪͳΒͪ
ͪͽͼ;ͺͳͽͪΔͰͿͻͷͳͻͪΔͪͼͬͰͽͼ͵ͭͪͳͿͻͷͪ
ͳΒͼ͵ͭ ͵ͽͻͶͭ
ͰͽͻͪͲͪΓ;ͯͰͺͻͫͶͰͷͳ͵ͯͳͿͳ͵ͪͳΒͰΓ;ͯͳ ͫͰͶͰͱͪͬͪΔͪΓ;ͯͳ
͵Βͪ
ͼͰͯͱͳͬΓͪͬͪ͵ͪͼͽͪͬΓͪΔͰͱͳͭͪ͊ͽͰ;ͼͺͼͽͪͬͪͼͬͰͽͼ͵Ͱͯͳ͵ͽͪͽ;ͻͰͺͯ͵ͻͳΓͰͷͭͶͫͪͶͳͲ
̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ: ͈ͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͳͲͪͲͬͳͫ;ͯ;Εͼͽ...
ͷͪ;ͳͽͪͬͪΔͰͪͳͪͶͳͯͻͱͪͬͪͳ͵;Ͷͽ;ͻͪͼͽͪͺͪΔͰͬͰͻͪ;ΒͰͯ;ͪͽͰͷͰΓͳͷͪ͵;ͶͽͳͲͷͪ
ͼͽͬͪͻͪΔͰͼͬͰͽͼ͵Ͱ ͬͶͪͯͰ
ͬΒͼ͵Ͱ
ͬͪͼͽͪͺͪΔͰ Γ;ͯͼ͵ͳͻͪͼͪ;ΒͰͯ;ͬͳ Ͱ
ͷͻͪͶ ͯͼ
ͺͻͰͷ͉ͪ;ͼͳΒͳͳͺͻͪͬͼͶͪͬΓ;
͵ΒͰͳͯͰͶͲͳͭͶͫͪͶͳͲͪͳΒͰͺͻͭͶͪͪͬͪΒ;ͭͶͪͬͳͷͰͺͻͳΒͪͽͰΓͰͷ
͍ͳͶͳͷͬͺͻͰͷ̻ͪͪͬͻͳΕ
͊ͷͳΓ̸ͪͬͻͪͷͬ;͵ΔͳͲͳ͋ͻͳͶͪͽͰͻͪͶͪ͵ͷͳͼͳΒͪ͊ͬͰͽͼ͵ͪͬͶͪͯͪͳͶͳͼͬͰͽͼ͵ͪͽͳͻͪͳΒͪ
Ͳͪ
͵Β;ͪ;ͽͻ͵ͪ͵ͪͱͰͯͪΒͰͪͼͽͪͶͪ ͵ͪͺͶͯͯͰͽͪΓͳͳͼͽͻͪͱͳͬͪΔͪͫͳͷͰͶͳͽͰͻͪͽ;ͻͰͽΒͻͭͪ
ͳͲͪͳΒͳ;͢;Βͻ͵;
ͪͶͳͳͰͺͼͻͰͯͭͳͼ͵;ͼͽͬͪͼͪͶͪͬͳͷͪ͋ͻͳͶͪͽͰͻͪͶͰ
ͪͬͯͳͺͯͪͽͪ͵ͯͪ
ΒͰ ͭͯͳͰͳͲͷͰΌ;̸͊̽
͆Ͱͷͪ͵Ͱͳ ̺ͪͽͳ͵ͪͪͼ͵ͶͺΓͰ ͼͺͻͪͲ;ͷ ;ͽͪͪ͵ͪ
ͪ ΒͰͯͪͯ
ͽͪͪ͵ͪΒͰͽͽͪͶ;ͳͽͰΔͰͺͻͪͬͼͶͪͬΓͪ͊ͽͭͪͽΒͰͺͻͪͬͼͶͪͬΓͰͫͳͽͪͷͭͰͳͲͳͻͪΒ;Εͳ
Ϳͪ͵ͽͻͺͻͪͬͼͶͪͬͳͲͰͷͪΓͪͳͺͻͰͯͼͽͪͬΓͪͼͷͰͽΔ;ͭͶͫͪͶͳͲͪͳΒͰ
ͽͻͰͫͪͭͪ;ͳͽͳͽͳͳͳͲͫͪͳ
ͽͳͳͲͼͬͰͽͼ͵ͳ͵ͷ;ͳ͵ͪͳΒͪ͵ͪͻͰͶͳͭͳΒ;͌ͽ;ͼͬͻ;ΒͰͳͺͻͳͺͻͰͷΓͰͺͶͪͻͪͲͫͳΒͪΔͪ͠;ͭͼͶͪ
ͬͳΒͰͳͼͪͽͪͳͲͪͳΒͰ͊ͻͫͪ ͺͻͪͬͼͶͪͬͪͪ
ͪ͵ͪͪͳΓΒͰͼͽͰͻͪͲͪͻͪΔͰͳͿͰͯͰͻͪͶͳͲͪͳΒͪͰ͵ͪ
ͯͪΔͰ͉ͭ͊͊͊ͪͳΔͰͭͬͪͺͯͰͶͪͷͰΌ;ͬͰͶͳ͵ͳͷͼͳͶͪͷ͈ͪͻͿͰͼͻ͇Ͷͭͪ͐ͰͽͬͰͻͳ͵ͬͪͼͪͷͼ
͵ͬͼ͵ͭ͌ͳͬͰͻͲͳͽͰͽͪẗ́ͷͼͬitͰͺͻͳͶͪͭΌͰͼͽͳiͺͻͪͬͼͶͪͬΓͪͬͷͼͬͰͽͼ͵ͷͺͻͰ
ͽ͵;͵ͪͱͰt͈ͻͪͬͼͶͪͬΓͰΒͰͺͻͳͻͯͪͳͬͰͻͬͪͽͺͼͶͰͯΔͪͺͻͰͺͻͰ͵ͪͪͺ;ͽ;ͼͽͬͪͻͪΔͪͭͶͫͪͶ
ͭͻͰͶͳͭͳͲͭͽͻͱͳͽͪ͆ͪͳͷͰ
ͪ͵ͬͰ͵ͺͻͳͺͪͯͪͰ͵ΒͽͻͪͯͳͳͪͶΒͻͰͶͳͭͳΒͳ
ͽͲͪͳ
ͯͪͺͻͳͺͪͯͪͰ͵ͷͬͳͰͷͽͻͪͼͰͯͰͽͪͶͷͳͯͰͪͶ;
́ͼͽͳͳ͉ͰͶͳͭͳΒͪͲͪͯͪΒͰͺͻͪͬͰ ͻͪͲͬΒͪͳ
ͽͻͪͱͳ ͯ ͬͰ͵ͪ ͯͪ ͺͼͽΒͪ ͻͪͯͳ ͪ ͼͰͫͳ ͵ͪ͵ ͫͳ ͼͰ ͺͻͳͫͶͳͱͳ ͬͰΒ ́ͼͽͳͳi ͺͻͽͪͶ
PEOBLPPSH
͉ͪͯͳͺͼͳͶ͵Ͱ ͼͺͻͰͷͼͽͳ Γ;ͯͳͯͪ Ͷͪ͵Ͱ ͺͻͳͬͪͽͰtͫͰͲͪͶͽͰͻͪͽͳͬͳiͬͳ
ͼͬͰͽͼ͵ͳͺͻͰͯͪ͵
ͳͻͳͼͰͳͻͪͲͬͳΒͪ͵;ͶͽͳͲͪͷͳͼͽͬͪͻͪͬͪͻͰͶͳͭͳΒͪ
̸͵ͼͷͳͼͶͰͽ;ͷͪͳͷtͲͪ͵ͬͰͺͻͰͯͺ;ͽͪi͵ΒͳͼͰͽͳ;ͯͼͪ̀ͪͺͪͯͪͺͻͰͷͪͺͻͪͬͼͶͪͬ
Γ;
3 ΒͪͼͷͱͰͷͬͳͯͰͽͳͯͪͬͳͼͬͰͽͼ͵ͳͺͻͰͯͪ͵ͳ̾͌
͵ΒͪΒͰͼͪͷͯͰͬͭͺͻΒͰ͵ͽͪ
ͳͷͪΒ;
ͽͽͪͶͳͽͪͻͳͼͽͳ͵ͳ ͳ ͳͷͺͰͻͳΒͪͶͳͼͽͳ͵ͳ ͵ͪͻͪ͵ͽͰͻ ͳ ͼͺͻͬͯͰ Ͱͽͳͯ ͳ ͺͻͰͷͪ ͊ͻͫͳͷͪ
͵ͪ ͳ
ͺͻͰͷ͉ͪ;ͼͳͷͪ ͺͻͪͬͼͶͪͬͳͷͼͶͬͰͼ͵ͳͷͪͻͯͳͷͪ
̽͵ͪͲͪͲͪͬ;ͪͺͻͬͳͺͭͶͰͯͺͻͰΒͪ͵;͵
ͼͽͪͽͪͳΒ;ͳͷͪͷͭ̀ͻͪͅͳͶͰͬͳΕ;Ͷͪ͵;t͊ͶͬͰͼ͵ͳͰͽͳͯi
ͼͽͻ
ͺͼͰͫ
ͺͽͰͳͻͪͯͬͪͯ͵ͪͲͪͪͼͳͶͯͬͪΒͪΔͰͬͳͪͻͯͪͯͷͪͽͳͰͳͺͰͻͷͪͰͽͳͻͪͯͪͺͻͷͰͳ
ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ
͇ͯ ͊ͻͫͪ ΒͰ ͼͽͬͻͰͪ ͻͭͻͼ͵ͪ ͪͳΒͪ
ͷͪ͵Ͱͯͼ͵ͪ
ͫΔͪ͵ͪ
ͪ
ͬͳͰͬͰ͵ͬͳͷͺͻͲͰͶͳͽͳͲͷͷ͉ͳͷ͵ͪͽͶͳ͵Ͱͻ͵ͬͰͪͺͻͼͽͻ;͊ͶͪͬͳΒͰ
͎ͻͬͪͽͼ͵Ͱͳ̽ͪͶ
ͷͪͳΒͰͳ͎ͻͬͪͽͳ
͉ͪͯ;ͼͪ͌͵ͻͪΒͳͳ Ͱ͵ͪͯͪͪͅͶͻ;ͼͳ
ͳ̹ͰͶͻ;ͼͳ
ͼͪͽͰͯͰͳΒͷͯͪͼͰͳͯͰ
ͽͳͽͰͽͬͳͪͻͯͪͳͯͪΓͰͷͰΔͪ͵ͪ͵ͫͳͺͽͳΔͪͬͪΔͰ̀ͪͺͪͯ;ͯͫͳͶͿͻͷ;ͯͫͻͬΓͼͽͳi
ͅͳͶͰͬͳΕ
ͼͽͻ
͈ͻͷͰͪͳͯͰͽͳͽͰͽͪͺͯͻͪͲ;ͷͰͬͪͭ;ͫΓͰΔͰͳͼͽͻͳΒͼ͵ͰͼͬͰͼͽͳ
ͯͻͳ
ͪΔͰͯͽͻͪͯͳͳͪͶͰ͵;Ͷͽ;ͻͰ
ͺͪͰͼͽͳ;ͯͪΓͪͬͪΔͰͯͼͬΒͰͺͻͪͬͰͬͰͻͳͼͺͬͰͼͽͳ͌͵ͻͪͽ͵
ͽͰͼͽ;ͺͼͶͰͯΔͰͬͻͰͷͰͳͯ
ͺͻͳΒͪͽͰΓͪiͳͲͳͼͽͻͪͼͽͬͪ
ͪͶͳͳͯͬͳͼ͵ͺͲͳͳͳ
ͻͪͳͯͷͪΕͳͲͬͪͳͳ͵ͪͰͼͽ;ΒͰͷ;͊ͻͫͳΒͳΒͰͼͽͰ
ͺͻͷͰͪͼͬͰͼͽͳi͆ͪͻͪͬ
ͺͲͪͯͳͪΒͰ
ͼͪͼͬͳͷΒͪͼͪͯͻͳͪΔͰͯͺͻͶͼͽͳͳΔͰͪͺͻͷͰͪͲͪͰͳͭ;ͫΓͰΔͰͷͭ;ΕͼͽͳͯͪͼͰͫͳͻͪ
3
͠Ͱͯͪ ͯ ͪͻͭ;ͷͰͪͽͪ ; ͺͻͳͶͭ ͬΒ ͽͰͲͳ ΒͰͼͽͰ ͳ ͳΔͰͳͪ ͯͪ ͼͰ ̾͌ ͪ ͯͬͪ ͺͽͺ; ͻͪͲͶͳͳͽͪ ͪͳͪ
ͺͰͶͪͺͻͰͷ̻ͪͻ͵Βͳ̓ͳͺͻ;
ͪͪͯͻ;ͭͪͳΒͳͪͳͺͻͰͷͪ́ͽͪͶͳΒͳͳ͑ͺͪͳΒͳ
ͳͪ͵ͼ;ͫͳͶͰ;ͼͶͳͳͷ
Ͱ͵ͷͼ͵ͳͷͺͻͫͶͰͷͳͷͪ͆ͰͶͰͱͳͶͳͯͭͬͻ;ͳΔͰͳͳͯͪͼ;̻ͻ͵ͪͳ̓ͳͺͪͻͺͻͪͬͼͶͪͬͰ
ͪ́ͽͪͶͳΒͪͳ
͑ͺͪͳΒͪ͵ͪͽͶͳ͵ͰͲͰͷΓͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͫ;ͯ;Εͼͽ́ͲͷͳΓͪΔͰͳͼͽͪͶͽ͵ͻͳͬͪΔͰͬͳͳͼͽͻͳΒͼ͵ͳͳΔͰͳͪ
ͺͻͪΕͰͳͭͻͷͷ
ͷͰͯͳΒͼ͵ͷͺͯͻ͵ͷ
ͽΒͰͼͽ
tͻͭͪͳͲͬͪͳͷͶͪͭͪΔͰͷi ͼͺΓͪͳͳͲ;ͽͻͪ
ͳͷͪͲͪͳΓͯͪͪͷ
tͺͻͷͰͳͼͬͰͼͽi͵ͪ͵ͫͳͼͷͼͪͷͳͼͬͪͽͳͶͳ;͵ͪ͵ͬΒͼͷͲͪͫͶ;ͯͳͱͳͬͰͶͳͳ͵Ͷͳ͵ͼͷtͲͪͼͽͪ
ͶͳiͳͲͪtͻͷͪͶͭͼͬͰͽͪiͪ͠ͼΒͰͯͪΒͰͺͻͷͰͪͼͬͰͼͽͳ;ͼͽͬͪͻͳ ̾͌
ͿͰͷͳͲͪͷͲͪͯͫͻͬΓ
;ͳͽͰΔͰ͊ͬͪ͵ͪ͵ͯͪͼͰ͵ͼͳͼͽͰͷͪͽͼ͵ͭͳ͵ͼͽͪͽͭͲͪͽͳͻͪΔͪͼͻͺͼ͵Ͱͯͻͱͪͬͼͽͳͪͬͳͷ
ͺͻͼͽͻͳͷͪ
͵ΒͰͼͰͺͼͰͫͺΒͪͪͬͪ͵ͻͪΒͰͷͺͻͶͭͳͪͺͰͽ͵;ͬͭͷͳͶͰͳΒ;ͷͪ
ͷͱͰͷ
ͼͶͱͳͽͳͼͪ͵ͼͽͪͽͪͳΒͷ̀ͻͪͪͅͳͶͰͬͳΕͪ
͵Βͳ;ͬͷͺͻͰͼ;ͺͻͰͺͲͪΒͰͯ;ͫΓ;ͺͲͪͯͳ
;
ͪ ͽ ΒͰ ͺͻͳͽͳͼͪ͵ ͪ ͉;ͼͳΒ;
ͳ ͼͽͭͪ ͵ͪͱͰ t͈ͳͱͪͬͪΔͰ ͊ͻͫͪ Ͳͪ ͵ͻͪΒΔͳͳΓͳͷͪ ͱͰΓ; ͯͪ
ͺ͵ͪͱͰͯͻ;ͭͳͷ͊ͶͬͰͳͷͪͯͪͼͰͰ͵ͻͰΕ;͉;ͼͳΒͳ
ΒͰͻͳͪͰͷͱͰͲͪͽͳͽͳͽͳ͈ͻͰͷͪͬΒ
Ͷͭͳͳ
ͺͻͪͬͪͪͯͻͰͼͪͲͪͲͪͽͳͽ;ΒͰͼ;̸͇͆͋ͳ̀ͪͺͪͯi ͳͼͽ
ͼͽͻ
͈ͼͰͫ; ͺͪͼͼͽ Ͳͪ ͺͻͪͬͼͶͪͬΓͰ ͯͪͪͼ ͺͻͰͯͼͽͪͬΓͪ Ͱ͵;ͷͰͳͲͪͷ ͊ͳͶͰ ͪͽͳͻͳΕͪͼ͵Ͱ
ͷͯͰͻͳͲͪͳΒͰ ͬͰΕͯͪͬͼ;ͺͻͯͻͶͰͷͰΌ;ͺͻͪͬͼͶͪͬͰͯͭͯ͠ͳͰͳͰͼͻͰΕͭtͼͬͰ
ͺͻͪͬͼͶͪͬͭ ͵ͭͻͰͼͪi ; ͏ͪͻͳͭͻͪͯ;
͵Βͳ ΒͰ ͼͪͲͬͪ ͬͪͼͰΓͰͼ͵ͳ ͺͪͽͻͳΒͪͻ – ͷͪͼ ͅͰͶͰͽͳΒͰ
ͅͰͽͪ͵ͼͪ͵ͳͼ
ͼͳΓͰͷͻͰͿͻͷͳͼͪΔͪ͊ͬͰͽͭͺͻͰͯͪΔͪ
ͽͻͪΒͰͺͻͰͼ;;ͽͻͪΔͰͼͰ͵;ͶͪͻͳͲͪͳΒͰ
͏ͻ͵ͬͰͯ́ͼͽ͵ͪ͌ͬΌͰΔͰͺͪͺͼ͵ͭ͵ͪͶͰͯͪͻͪ;ͫͭͼͶ;ͱͰΔͰͻͪͲͫͳͶΒͰͺͻͪͲͳΒͰͯͳͼͽͬ
ͺͻͪͬͼͶͪͬͳ Ͱ͵;ͷͰͳͲͪͷ tͫͰͲ ͫͪͶͪi ͪͼͽΒͪ ΒͰ ͯͪ ͺͳͽͳ ͻͪͲͶͳ͵; ͳͲͷͰΌ; ͺͻͪͬͬͰͻΒͪ ͳ
Ͳͪͺͪͯͳ ΒͰͻͰͼͳ ͻͪͲͭͻͪͯΔͪ ͺͻͰͯͪΔͼ͵ͭ ͫͭͼͶ;ͱͰΔͪ ͯͺͻͳͰͶͪ ΒͰ ͬͰͶͳ͵Β ͺͷͰͽΔͳw ̸ ͵
ͼͽΒͳͳͲͪͰͶͰͺͻͳͰ
ͲͪͼͰͬΌFͭͶͫͪͶͳͲͷͪ
ͺͺ;ͽ͉͵ͿͰͶͰͻͪ4.
̽ͪ ΒͰ Ͱ͵;ͷͰͳͲͪͷ ͺͶͳͽͳ͵ͪ ͼͽͬͪͻ
ͬͳͯͰͶ ͼͰ ͯͷͪ ͺͼͶͰ ̽ͻ;ͭͭ ͼͬͰͽͼ͵ͭ ͻͪͽͪ
͵ͪͯͪ ͼ;
Ͱ͵;ͷͰͳͼͽͳͺͻͰͯͬΌͰͳ̺ͪͳͭͽͷͼͪͪͻͳͭͻͪͯͼ͵ͭͺͻͰͼͽͶͪͽͰͻͪͶͳͺͪͽͻͳΒͪͻͪͪͅ͵ͼͳͷͪ
͵ΒͳΒͰͳͷͪͼͳͷͺͪͽͳΒͪͲ͉ͪ;ͼ͵;ͻ͵ͬ;ͳΔͰͪͽͳͬͪͽͳ͵ͪͼ͵ͳͼ͵;ͺͺͻͳͺͻͰͷͪͲͪ;ͅͼ
͵ͬͳ͋ͪͯͪΒͰ;͍ͪͪͻͯͬͰͯͰͪͻͳͰ͵;ͷͰͳͼͽͪͳͲ̸ͷͰͻͳ͵Ͱ
̸ͽͳͪͭͻͪ
͵ΒͳΒͰ͵ͪͼͳΒͰͼͪͷͬΓ
ͼ͵ͳ;ͪͪͽͰͷ;ͼͺͪͺͼͽͬͪ
ͼͺͻͰͷͪͯͪ́ͼͽ͵ ͺͬͰͯͰ; ;ͳΒ; ͼ ͺͽͳͿͰ͵ͼͷ̽ͻ;ͭͭ͵ͳͶͪ
͈ͪͬͶͷ͑Ͱͼͽͳͷ5.
̻ͶͫͪͶͳͲͪͷͼͪͼͬΒͷͳͯͰͶͭͳΒͷ;ͳΒͰͷͼͻͰͯͳͽ;ͼͰͪͶͪͲͳͳͯͰΒͪ;ͳͺͶͪͻͭͼͬͰͽͪͺͯ
ͯͷͳͪͳΒͷ ́ͷͺͰͻͳΒͰ ͼͽͬͪͻͪ ͻͰͪͶ; ͺͪͼͼͽ ͯ ͬͭ ͼͬͰͽͼ͵ͭ ͻͪͽͪ
ͪ ͽͪ ;ͺͲͻͪͬͪ ͳ
̸ͶͰ͵ͼͪͯͪͻ͈ͪͪͻͳ
ͻ;ͼ͵ͳͼͳͶͭͳͿͳͶͲͿ
͵ΒͳΒͰ;ͼͬͷͭͶͰͯ;t̸ͭͰͽͳͭͶͫͪͶͳͲͷͪi
Ͳͪͺͳͼͪ t͠ͰͯͺͶͪͻͳͼͬͰͽ
;ͷͰͼͽͫͰΕͪͭͺͶͳͰͽͻͳͭ
ͲͪͼͬͪͭͪͺͻͪͬͰͯͷ;ͼͪ
ͭͶͪͪͬͪΔ;ͳͽͰͻͰͼͪ́ͼͽ͵ͪͳ̀ͪͺͪͯͪ
Ͱ;ͷͳͽͼͻΓͪ;ͬͳͼͬͰͽͼ͵ͳͻͪͽ̽ͼͶͰͯͪΒͰͯͺͶͪͻ
ͼͽ;͵ΒΒ̸͊̽ͯͫͳΒͪΒ;ͷͺͶͪ;ͺͻͪͬΓͪΔͰͼͬͰͽͷ
Ͱ;ͼ͵ͶͪͯͳͬͪΒͰͼͺͼͽΒͪΔͰͷͬͰͶͳ͵ͳ
ͼ;ͬͰͻͰͳͯͻͱͪͬͪ
ͷͪͭͯͰͼͰͰͪͶͪͲͳͶͰ͈ͼͽͰͺͰͪͯͰͷͽͪͱͪͽͳͯͻͱͪͬͪͳͭͶͰͯΒͰͯͰ
ͲͪͷͳͼͶͳͪͻͳͽͰ͵ͪͽͪΒͰͯͺͶͪͻͭͼͬͰͽͪi ͈ͪͪͻͳ
4
̽ͼͽ;ͺͪhttp://borbazaveru.info/content/WJFX
5
̽ͼͽ;ͺͪhttp://borbazaveru.info/content/WJFX
̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ: ͈ͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͳͲͪͲͬͳͫ;ͯ;Εͼͽ...
̸̸̓̀̓͌͐̓͌͡–̸̸̸̸̸̹͇͈͉̺͇̺͇͌̽͌ͣ͆͊͋͊̈́̓̾́͡͠ͅ
́ͪ͵ͼͷͪͽͻͪͯͪΒͰͼͬͪ͵ ͺͻͰͯͬͳΌͪΔͰͫ;ͯ;ΕͼͽͳͺͻͪͬͼͶͪͬΓͪͻͳͲͳ
͈ͪͬͶͰͅΒͲͰͼͳͼͽͳ
ͰͯͪͺͻͪͬͼͶͪͬͪͬͰͻͪͳͷͪͳͲͬͰͼ;ͺͰͻͼͺͰ͵ͽͳͬ;
ͯͪͼ;ͳͲͭͶͰͯͳͺͻͪͬͼͶͪͬΓͪͬͳͰͰͭͺͬΓ
ͳ ; ͫ;ͯ;Εͼͽͳ
ͳ ͽ ͽͰͷͰΓͳ ͪ Ͱ͵Ͷͳ͵ ͳΔͰͳͪ ̀ͪͬͪΓ;Β;Εͳ ͼ;ͷͻͪ͵; ͼͳΒͪͶͳͼͽͳ͵Ͱ
ͪͽͰͳͼͽͳ͵Ͱ
ͳͯͰͶͭͳΒͰ
ͪͻͳͽͺͯΔͷͭͻͪΌͰͳͼͳͼͽͰͷͪ
ͼͽͬͪͻͪͼͰͯͻ;ͽͬͰͪ
͵;Ͷͽ;ͻͪͳ
ͯ;ͬͪ ͵ͶͳͷͪͲͪͫͬ;
ͪ͵ͺͻͬͪͽ ͺͻͪͬͼͶͪͬΓͪ͌̾ͬͻͺͳ ͺͪͳ ͼͬͰͽ;
͵Βͪ ͼͰͼͪͯͪ ͻͪΌͪ
ͻͰͶͳͭͳΒͼ͵ͳͺͯͼͽͳͪΒͳͰͯͶͪͲͰͬͳͰͼͪ̀ͪͺͪͯͪͪ́ͼͽ͵– ͬͰΕͫͻ;ͽ͈͵ͪͲ;ΒͰͼͰͯͪΒͰͺͻͪ
ͬͼͶͪͬΓͰͼͽͪͶͪΒͱͳͬͽͳΒͪͯ;ͬͪͼͳͶͪͪͽͻͪͯͳͳͪͶͺͻͳͺͪͯͪΒ;Εͳͷͷ;ͺͻͼͽͻͳͷͪ
ͺͻͰͷͯͪ ΒͰ ͫͳͶ ͺͯͬͻͭ;ͽ ͳͲ;ͲͰͽΒ ͻͰͺͻͰͼͳΒͳ ͳ ͼͪͼͰͪ ͯ ͵ͻͰͪ ͈ͽͷ
ͺͻͪͬͼͶͪͬΓͰ
ͺͻ;ͱͪͼͬͰͽ;ͬͰͲ;ͼͪͳͼͽͻͳΒͷ
ΒͰͻΒͰͳͼͪͷͳͳͶͪͼͬͰͽͼ͵ͰͳͼͽͻͳΒͰ͢Ͱͭͬ;ͶͰͺͽ;
;ͷͪͳ
Ͳͪͷ
͵;Ͷͽ;ͻ;ͳ;ͷͰͽͼͽͳͻͳͶͰͼ;ͺͻͰͼͬͳ̺ͳͲͪͽͳΒͪͳ͉;ͼͳΒ͇ͪ͵ͽͫͪͻͼ͵ͪͻͰͬͶ;ͳΒͪͪͰͶͪ
ΒͰͬͰͶͳ͵;Ͱͺͻͪͬͯ;ͺͻͪͬͼͶͪͬΓ;
ͪͶͳͷ;ΒͰ
ͰͱͰͶͰΕͳͽ
;ͳͳͶͪ;ͼͶ;ͭ;ͳͻͰΕͳͭͪͼͪ́ͼͽ͵ͪ
ͪ̀ͪͺͪͯ̀ͪͽͯͪͪͼ;ͪ͠ͺͪ;
̸Ϳͻͳͳ
̸ͷͰͻͳͳͳ̸;ͼͽͻͪͶͳΒͳͺͼͽΒͰͺͻͪͬͼͶͪͬͰͰͺͪͻͳΒͰͳ
ͺͪͻͳΒͰ ͈ͻͪͬͼͶͪͬΓͰ ΒͰ ͰͺͻͰ͵ͳ;ͽ ͪͼͶͰΌͰ ΒͰͬͪΌͰͶͼ͵Ͱ ͪͺͼͽͶͼ͵Ͱ ͏ͻ͵ͬͰ ͎ͻͳͼͽͬͰ ͪ
́ͼͽ͵;
ͪͶͳ ͯͪͪͼ ͬͰΕ ͳ ͪ ̀ͪͺͪͯ; ͈ͻͪͬͼͶͪͬΓͰ ͺ;ͽ;ΒͰ – ͫͰͲ ͼͺͰ͵ͽͪ͵;Ͷͪͻͼͽͳ
ͺͶͪ͵ ͪͶͳ
ͼͳͭ;ͻ ͺͻͰͷͪ ̀ͪͺͪͯ;
ͱͰͶͰΕͳ ͯͪ ͼͬͰͯͰΔͰ ͳͼͽͻͳΒͼ͵Β ͬͰͻͽͳ͵ͪͶͳ ͺͶͱͳ ; ͳͼͽͻͳΒͼ͵;
ͻͳͲͽͪͶ;͋ͪ͵ΌͰ
ͺͻͪͬͼͶͪͬͪͻͳΕͪͼ͵ͪͬͰͻͪͳͯͪΓͰΕͰͺͻ;ͱͪͽͳͷͳͶͳͳͷͪΓ;ͯͳΓ;ͫͪͬ
ͳͷͳͻ
ͼͻͰΕ;ͳͽͶͰͻͪͳΒ;
ͷͭ;ΕͪͬͪͽͳͪͶͪͱͰΔͰͼͷͳͼͶͪͳͻͪͲͶͭͪͱͳͬΓͰΔͪͳͯͪͬͪͽͳͼͰΕͪΒ
ͻͪͬͽͰͱͰ ͳ ͺͼͽΒͪͼͽͳ ͇ͪ ͽ ͷͱͰ ͺͼͽͳΕͳ ; ͼͶ;ͪΒ; ͯͪ ͼͰ Ͱ ͼͬͯͳ ͳͼ͵Γ;ͳͬ ͪ
ͻͳΕͪͼͽͬͲͪ͵ͪͳͫͳͪΒͪ
ͷͪͼͬ;ͼͳͶ͵;ͻͰͶͳͭͳͲͼͽͼͺΓͪΔͰͭͽͳͺͪ
Ͱͭͳͪ
ͳͼͽͻͪΒtͼͶͫΌͰΔͰ ;;ͽͻͪΔͰͭ ͬͰ͵ͪ; ͺͻͪͬͼͶͪͬΒͯ;ͬͼͽͳi ͅΒͲͰͼ
ͼͽͻ–
̹;ͯ;ΕͳͬͰ͵ͳͷͪͺͻͰͯͳͼͺͲͳͳΒͰͯͪͫ;ͯͰͬͰ͵ͼͬͰͺͽͰ͵ͪͽͪͼͽͻͿͰ
ͪͶͳͳͼͽͽͪ͵ͳͯͪͫ;ͯͰ
ͬͰ͵͏ͻ͵ͬͰ
ͬͰͳΒͳͳ;ͷͪͳΒͳͯͺͻͰͽͯͳ͑ͽͪΕͰͽͻͳΒ;ͷͿͬͪͽͳ;ͷͭͷͰͲͪͬͳͼͳ
ͳͲͷͰ
Ό;ͼͽͪͶͳͼ;ͫΒͰ͵ͪͽͪ
ͳͯͼͬͰͯͰΔͪͳͯͰͶͬͪΔͪͺͻͪͬͼͶͪͬͳͻͳΕͪͪ ͳͼͽ
ͼͽͻ–
͆ͪͽͻͪͭ;ͫͻΒͳͪ;ͽͻͪ
ͳͷͳͲͪͼͽ;ͺͪͷ;ͬͰͻͰΔͰͯͪΒͰͼͺͪͼͺͻͪͬͼͶͪͬΓͪͯͺͪͼͼͽͳ͵Βͪ
ͷ;ͬͰ͵ͬͳͷͪͺͻͰͽͳͳ;ͭͻͱͪͬͪΔͰͭͬͺͼͽͪͪ͵
;ͼͬͰͬͰͪͼͽͬ;ͳͼͬͰͼͶͬͰͼͽͬ;́ͯͰΒͪͼͬͰ
ͬͰͪͼͽͬͪͳͷͪͽͻͪΒͰͳͯ;ͫ͵ͰͳͼͽͻͳΒͼ͵Ͱ͵ͻͰͰ͊ͽͪͻͳΒͳͺͪͭͪͼ͵ͳ͉ͳͷΒͰͺͻͬͳͳͲͪͪͼͳͯͰ
Βͷ;ΒͰͯͳΔͰΔ;Γ;ͯͳ;ͼͬͰͼͬͰͽͼ͵;ͳͷͺͰͻͳΒ;
ͳͯͰΒͷ;ΒͰͯͳΔͰΔͪͫͳͶ͵ΒͳͷͼͻͰͯͼͽͬͳͷͪ͋;ΒͰ
ͳͯͰΒ;ͺͻͰ;ͲͰͳͪͼͽΒͳͯͪΒͰͼͺͻͬͰͯͰͻͳͷ͵ͪͽͶͳͳͲͪͷ͆ͪͼ;ͺͻͽͽΒͳͯͰΒͳ
ͼͽΒͳͻͳΕͪͼ͵ͪ
ͺͻͪͬͼͶͪͬͪͳͯͰΒͪͼͬͰͺͽͰͷ;ΒͰͯͳΔͰΔ; Γ;ͯͳ͋ͪ ͳͯͰΒͪ ͼͰ ͽͰͷͰΓͳͪͯ;ͬͷ ;ΒͰͯͳΔͰΔ;
Γ;ͯͳ
͵ͪ ͯͰͰ ΒͰͯͭ ͆ͰͫͰͼ͵ͭ ͇ͪ ͳ ͫͻͪΕͰ ͷͰΌ; ͼͫͷ
ͪ ͼͻͰͯͼͽͬͪ ͵Βͳͷͪ ͼͰ ͽ ;ΒͰͯͳΔͰΔͰ
ͼͽͬͪͻ;ΒͰͼ;ͰͬͪΌͰͶͼ͵ͪͼͻͰͯͼͽͬͪ
͇ͽΒͰͲͪΒͰͯͳ͵ͳͻͳͷ͵ͪͽͶͳͳͲͷ;ͳͺͻͪͬͼͶͪͬΓ;ΒͰͼͽͰͳͯͰΒͪͼͬͰͽͼ͵ͭ;ΒͰͯͳΔͰΔͪ;
͎ͻͳͼͽ;̸Ͷͳ
ͻͪͯͳͼͰͯͬͪͺͽͺ;ͼ;ͺͻͽͪͳͯͰͪͶͪ͌ͺͻͪͬͼͶͪͬͷͻͳΕͪͼͽͬ;
ͺͻͬͳ͵ͻͪ͵
͵ͪ ͼͬͰͽͼ͵ͷ ;ΒͰͯͳΔͰΔ; ͼͬͰͬͰͪͼͽͬ;
ΒͰͼͽͰ ͯ;ͬ ;ΒͰͯͳΔͰΔͰ ; ͎ͻͳͼͽ;
ͪ Ͳͪͽͳͷ ͼͶͰͯͰΕͳ
͵ͻͪ͵
͵ͪͺͼͶͰͯͳͪͺͻͬͭ
ΒͰͼͽͰͯͻͱͪͬͳͼͳΒͪͶΒͰͯͳͼͽͬ;ͼͬͰͽ;͉ͳͷ͵ͪͽͶͳ͵ͪͳͯͰΒͪ
ͼͰͽͰͷͰΓͳͪͺͻͳͳͺ;ͺͻͰͷͪ͵ΒͰͷͪΒͺͻͰͽͻͰͫͪͯͪͯΌͰͯͼͺͪΒͪΔͪͯͻͱͪͬͪͬͻͼͽͳͷΒͰͯͳͼ
ͽͬͷ;ͫͶͳ͵;ͼͬͰͽͼ͵ͰͷͪͻͳΒͰ
ͺͪͽͰ͵ͯͪͼͶͰͯͳͯ;ͬΒͰͯͳͼͽͬͺͯͬΌͼͽͬͷͺͪͺͰ͵ͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬͶͪͯͪͻͪͬͭͼͬͰͽͪ͊ͬΒ;ͽͰͲ;ͼͬͰͺͽͰͷ ;ΒͰͯͳΔͰΔ;Γ;ͯͳͺͻͪͬͼͶͪͬΓͰͻͪͲͬͳΒͪͳͭͻͪͯͳͪ
ͳͯͰΒͳ ͯͪ ͼ; Γ;ͯͳ ͺͻͬͰͼͽͬͰ ͯ;ͬͪ
ͪ Ͱ ͺͻͳͷͪͻ ͷͰͪͳ͵ͪ ͫͳΕͪ ͇ͼͬͰ ͼͫͳͰ ͳ
Ϳ;͵ͳΒͰͬͰ͵ͬͭͫͳΕͪͰͷͪΒ;;ͼͰͫͳͳͰͭͷͰͪͳ͵ͭ
ΒͰͻͼ;Γ;ͯͳ
ͺͻͰͼͬͰͭͪ
ͳͷͭͬͳͰ
ͯ;ͬͪͰͭͶͳͿͳͲͳ͵ͪͫͳΕͪ́ͲͬͰ͵ͼͽͪͽͪͳΒͰΒͪͼͼͶͰͯͳͳΔͰͳͪͯͪͼͰ;ΒͰͯͳΔͰΔͰΓ;ͯͳ
ͰͷͱͰͳͰͼͷͰͬͻͳͽͳͷͰͪͳ͵ͳ
ͬͰΕͯͪΒͰͽͯ;ͬͳͺͻͰͼ
ͅͰΌ;ͽͳͷ
ͳ͵ͳΒͰͽͪ͵ͪͯͪ;ͽ
ͽͪ͵Ͳͪͼͳ;ͫͰͯΓͳͬͺͻͺͬͰͯͪͽΒͳͯͰΒͳ͵ͪ
̽ͼͽΒͰͬͼ͵ͳ͆ͪͼ;ͺͻͽͰͬͻͺͼ͵ͷͬͰ͵ͫͭ;ͶͳͰͷ;͆ͳͰͬͷͺΒͷ;tͪͽͬͰ͵i
̽ͼͽ
ΒͰͬͼ͵ͳͺͻͺͬͰͯͪͼͶͬͰͼ͵ͭͺͻͪͬͼͶͪͬͭͼͬͰͬͰ͵ͪ͵ͪͲͯͻͪͬ;ͼͬ;Ͳͪͬͯͻ;ͽͬ
ͼͬͰ
ͬͰͪͼ͵ͯͻ;ͽͬ́ͷͪΒ;ΕͳͺͻͰͯͼͫͷͼͶͳ͵;ͯ;ͬͭͼͽͪΔͪͼͬͰͽͪ
ͺͼͰͫ̾ͬͻͺͰ
ͳͽͪͬͰ
;ͽ;ͶͰ;ͭͻͰ
;ͼ;ͻͬͳͰͭͳͲͪͷͳͳͯͳͬͳͯ;ͪͶͳͲͪͷ
ͳͼͽͳͰͳͫͻͪͳͰͽͳ͵ͳͳͯͰͪͶͼͬͰͬͰ͵ͪ
͊ͬͰͬͰͪͼͽͬ͵ͪ͵ͻͪΒΔͳͳΓΓ;ͯͼ͵ͰͰͭͲͳͼͽͰͳΒͰͺͻͰͯͼͽͪͬΓͪΒͰͯͪͼͳͽͰͽͳ͵ͳͺΒͪͷͲͪΒͰͯ
ͳͽͬͪͼͬͳΓ;ͯͳ;ΒͰͯͷ͐ͬͰ͵;
ΒͰͯͳͼͽͬͼͬͳͯ;ͪ;ΒͰͯΒ̽;ͳ
ͲͪΒͰͯͳͰ;͵ΒΒͼͬͪ͵ͳ
ͬͰ͵ͷͳͼͶͳͲͪͼͬͰ
ͽ;ͭ;ΒͰͲͪͼͬͰͳͬͶͳͼͬͰΓ;ͯͰ͊;ͽͳͪͳͼͪͯͻͱͪΒͽͰͳͽͪ͵ͬͰͲͪΒͰͯͳͰͳͳͳ
ͳͳΕͰΓ;ͫͪͬ͊ͬͰͼͶͬͰͼͽͬͳͼͬͰͬͰͪͼͽͬͳΒͰΒͰͯͳͼͽͬͪͻͯͪͺ͵ͻͬͳ
ͻͪͼͳ
ͬͰΕΒͰͯͳ
ͼͽͬͺͯ;;
ͼͰΕͪΒͯ;ͬͰͼͻͯͼͽͳ
ͯ;ͬͰͫͶͳͼ͵ͼͽͳͼͬͳΓ;ͯͳͳͼͬͳͪͻͯͪ̽ͼͽΒͰͬ
ͼ͵ͳ ; ͈ͳͰͬͷ ͯͰͬͳ͵; ͳͲͻͳͰ ͷͳͼͪ ͵Βͪ ͭͶͪͼͳ t͈ͻͪͬ; ͼ;ͽͳ; ͺͻͪͬͼͶͪͬΓͪ ͼͪͳΔͪͬͪ
ͼͶ;ͱͰΔͰ ͼͬͰͷ; ͬͰͪͼͽͬ; ͇ ΒͰ ͪ ͽ ͺͻͰͯͯͻͰΌͰ ͊ͬͳ ͯͻ;ͭͳ ͪͻͯͳ
ͬͳͰ ͳͶͳ ͷͪΔͰ
ͱͳͬͰΒͰͯͳͲͪͼͰͫͰͳͻͪͯͳͼͰͫͰ
ͪͷͳΕͰͷͺͰͽͳ;ͺͻͪͬͽͳͷͰͽΕͰͷͼͬͳͷͪͺͼͽͪͽͳͼͶ;ͭͰ
ͻͪͯͳͼͬͰͺͽͰͭͺͷͳͻͰΔͪ́ͽͳΒͰͳ͵ͪ͵ͬͪͪͪͼͻͪͷͽͪͪͺͻͽͳͬ
;ͽͷͰΒͰͪͪͬͰͶͳͳͪ
ͺͽͽͬͯͳ͵ͪͷ;ΒͰͯͳΔͰΔ;ͬͰͪͼͽͬͪ̓ΕͰͯͪͫ;ͯͰͳͲͪͯͼͬͳΒ;;ͪͻͼͽͬ;̹ͱΒͰͷ
– Ͱ͵ͪͺͼͽͪͰͼͶ;ͭͪͼͬͳͷͪi ̽ͼͽΒͰͬͼ͵ͳ
ͼͽͻ
͆ͪͻͪͬ
;ͪΒͬͰΕΒͷͰͻͳͳͯͰΒͪͼͬͰͼͶͬͰͼͽͬ;ͳͼͬͰͬͰͪͼͽͬ;ͳͲͬͳͻͰͳͲΓ;ͫͪͬͳͳͱͻͽ
ͬͰ͌͵Ͷͳ͵ͬͰ͵ͪͺͻͰͯ;ΒͰ;Γ;ͫͪͬͳ
ͪͺͻͰͯ;ΒͰͳ;ͼͬͪͽͪΔ;ͼͬΒͰͯͭͬͻͼͽͳͲͪͼͬͰͳͼͬͪ
ͪͲͰͷΓͳ͊ͷͪͽͻͪΒ;ΕͳͯͪΒͰͬͰ͵ͺͻͪͬͳͬͰ͵ͼͪͷ͵ͪͯͪΓ;ͫͳͳ͵ͪͯͪΒͰͯͭͬͻͪͲͪͯͻ;ͭͰͳ
ͯͻ;ͭ;ͼͬͰͽ;
͵ͪͯͪͽ;ΌͰͭͻͰͰͼͰΕͪ͵ͪͼͬΒͰͳ͵ͪΒͰͼͰͲͪΔͳ
̽ͼͽΒͰͬͼ͵ͳ;ͺͻͪͬ;ͽͷͰͳͬͳͯͳ
ͳͼͽͳͼ͵; ͼ;ͽͳ; ͺͻͪͬͼͶͪͬΓͪ ͳ ͼͷͪͽͻͪ ͯͪ ͼͬͰͼͶͬͰͼͽͬ ͬͰͪͼͽͬ; ;ͯͳ Ͱͽ ͬ ͳ
ͯͻ;ͭͪͳΒͰ
ͽͰ͵ͪͱͰt͊ͶͬͰͿͳͶͼͽͬ
ͼͳͷͽͭ;ΒͰͯͳΔͰΔͪ͊ͶͬͰͪͺͯͬΌͼͽͬͷ͉;ͼͳΒͰ
Ͳͪ
ͪͬͪͳͼͪͯͻͱͳͯ;ͬͳͼͪͬͰͲͼͬͳͳ͵ΒͳͬͰͻ;Β;ͯͪΕͰͪͪͬͰͶͳ͵͉ͪ;ͼͳΒͪͪͰͶ;;ΒͰͯͳΔͰͳ
͊ͶͬͰͪͻͰΕͳͳͽͪͬͷͼͬͰͽ;
ͳͽͪͬͷͰͬͻͺͼ͵ͷͬͰͪͼͽͬ;ͳΔͰͭͬΒͳͬͳͶͳͲͪͳΒͳ
ͼͬΒ;
ͬ;Ͳͯͻͪͬ;ͻͰ
ͻͰ͵Β;ͼͬͰͽΒͳΒͰ;i ͳͼͽ
ͼͽͻ
̺ͳͲͳͪͻͼ͵ͳΕͰͽͪͯͪΒͰͯͪͯͪΒ;ͷͳΒͳ͊ͶͬͰͪͼ͵ͻͰ;ͽͳͺͪͱΔ;ͪͽͯͪͫͳ̸ͲͳΒͪ;ͳͼ
ͽͳ;ͷͭͶͪ ͫͳͽͳͺͻͪͬͪͫ;ͯ;Εͼͽ͉;ͼͳΒͰ ͳͼͽ
ͼͽͻ
͇ͬ;ͳͯͰΒ; ̽ͼͽΒͰͬͼ͵ͭͺͻͳͬͪͽͪͳ
ͯͪΓͰͻͪͲͬͳΒͪͬͰͶͳ͵ͳͫͻΒͺͪͽͻͳͽͼ͵ͳ;ͼͷͰͻͰͳͪ;ͽͻͪ;ͼͪͷΒ͉;ͼͳΒͳ͈ͼͰͫΒͰͽͬͳͯΓͳͬ;
͵ΔͳͲͳ͆ͪͳͪͶͪͳͯͰΒͪ–ͳͶͳͽ̹ͪͭͰ͵;ΒͰ͉ͯ;ͼͳΒͰ
;͵ΒΒͭͻ;ͺͪͪ;ͽͻͪͯͫͪ;ΒͰͷͳͽ
͉;ͼͳΒͳ͵ͪͲͪ͵ͪͼͰͶΒͳͰͯͬΓͻͪͲͬͳΒͰΒͳͬͳͶͳͲͪͳΒͳ
ͪ͵Βͳ;ͺͻͪͬͪͷͰΕ;tͰͬͻͺͰΒͳi
ͼͪͷͰͻͷͯͪ͵͉ͯ;ͼͪͼͽͬͻͰ͵ͷͺͶͰ͵ͼͳͱͰͬͻͰͯͼͽͳ
ͳͯͪΓͰͻͪͲͬͳΒͪΒ;ͽͰͲ;ͯͪΒͰ͉;ͼͳΒͪͼ
ͫͰͪͳͼͽͻͳΒͼ͵ͳͿͻͷͳͻͪͪ͵;Ͷͽ;ͻͪͳͳͬͳͶͳͲͪͳΒͪ̀ͪͽ
ͼͷͪͽͻͪΒ;ͪ;ͽͻͳ
͉;ͼͳΒͪͰͷͪͺͽ
ͻͰͫ;ͯͪͼͰͼͺͪΒͪͳͼͪͰͬͻͺͼ͵ͷͳͼͪͪͲͳΒͼ͵ͷͳͬͳͶͳͲͪͳΒͷ̀ͫͭͽͭͪͽͪͳΒͰͼͪͷ
̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ: ͈ͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͳͲͪͲͬͳͫ;ͯ;Εͼͽ...
ͲͰͷΓͪ
ͬͰΕͺͽͺ;ͼͪͷͼͽͪͶͪͳͬͳͶͳͲͪͳΒͪ– ͻ;ͼ͵ͪ ͰͬͻͪͲͳΒͼ͵ͪ
ͼͪͲͯͪͪͪͼͪͼͬͳͷͯͻ;ͭͪͳ
Βͳͷͯ;ͬͳͷͼͬͪͷͪͯ̾ͬͻͺͰͳͶͳ̸ͲͳΒͰi ̻ͻ;ͺͪͪ;ͽͻͪ
ͼͽͻ
͠ͰͯͪͯͪΒͲͪͪΒͳΒͳͷͰΌ;ΔͳͷͪΒͰͼͽͰ͆ͳ͵ͶͪΒͪ͠͵ͬΓͰͬͳ̽ͪͳͶͰͬͼ͵ͳ
ͻ;ͼ͵ͳͷͳͼͶͳͶͪ
ͳͲ9*9ͬͰ͵ͪ
͵ΒͳͼͬΒͰͳͯͰΒͰͬΒͲͪΒͰͯͳͳ̾ͬͻͪͲͳΒͳͳͲͶͪͱͰ;ͯͰͶ;͉;ͼͳΒͪͳ̾ͬͻͺ͉ͪͪͲͷͪͽ
ͻͪΒ;ΕͳͺΒͪͷͳͬͳͶͳͲͪͳΒͪ
ͯͼ͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͰͽͳͺͬͰ
̽ͪͳͶͰͬͼ͵ͳͲͪͼͽ;ͺͪͺͲͳͳΒ;
ͫͳͶͭͳͲͷͪ͆ͪͳͷͰ
ͺͻͪͬͳͪͪͶͭͳΒ;ͳͲͷͰΌ;ͳͬͳͶͳͲͪͳΒͪͳͱͳͬͳͻͭͪͳͲͪͷͪ
ͯ͵ͪͲ;Β;Εͳ
;ͺͻͪͬͪͺͻͳͷͰͻͳͷͪͺͻͶͳͳͬͳͶͳͲͪͳΒͪͯͪͳͼͽͳͲͪ͵ͳͬͪͱͰͳͲͪͳͬͳͶͳͲͪͳΒͰͳͲͪͱͳͬͰ
ͻͭͪͳͲͷͰ͆ͪͼͬ;ͽͭͪͺͻͭͲͳͻͪ͵ͻͪΒͲͪͺͪͯͰͬͻͺͼ͵ͰͳͬͳͶͳͲͪͳΒͰ
͵ΒͪΒͰͯͱͳͬͰͶͪ
ͼͬͰͰͽͪͺͰͼͬͭͻͪͲͬΒͪͻΌͰΔͰ
ͷͶͪͯͼͽ
ͲͻͰͶͼͽͳͼͪͯͪΒͰ;Ͷͪ;ͺͼͶͰͯΔ;ͿͪͲ;t͋ͪͳͬͳͶͳͲͪ
ͳΒͪΒͰͼͽͬͪͻͳͶͪͼͬΒͷͪ͵ͼͳͷ;ͷͳͰͷͪͬͳͰͽͪͯͪͯÄ
ΒͰͻΒͰͳͲͭ;ͫͳͶͪ;;ͽͻͪΔ;ͼͪͭ;ͳͰͷͪ
ͬͳͰͰͰͻͭͳΒͰͯͪͫͳͫͳͶͪͺͶͯͽͬͻͪ͊ͬͰͯͳͼͷͳͷͳͯͪΒͰͼͪͬͻͰͷͰͪͲͪͺͪͯͪͳͬͳͶͳͲͪͳΒͪ
ͪͼͪͷͻͽͳͳͯͪΒͰͬͰΕͯͪͬͪͪͺͪͻͪͽͳͷͪ͋Ͱͳ͵ͽͰͶ͵ͪͪͺͪͻͪͽ;ͻͪͯͻͱͪͬͪΒͰ;ͱͳͬ
ͽ;ͪͳͼͽͳͪͳ͵ͪͽͼͰͱͳͬͫͳΕͰͯͻͱͪͬͪ;ͽͪ͵ͬͷͼͽͪΔ;
ͽͪ͵ͯͪ;ͬͰͲͳͼͽͳͷͷͱͰͷ
ͪͺͻͪͬͳͽͳΒΒͰͯ;ͺͪͻͪͶͰͶ;ͼͫͳͶͭͳͲͷͷi ̽ͪͳͶͰͬͼ͵ͳ
ͼͽͻ
͇ͽΒͰ;ͼͬͰͷ;
ͽͷͰͲͪͪΒ͵ͪͯͪΒͰ;ͺͳͽͪΔ;ͳͯͰΒͪ̾ͬͻͪͲͳΒͼ͵Β;ͳΒͳΒͰͼͽͰͽͽ̽ͪͳͶͰͬͼ͵ͳͼͷͪͽͻͪͯͪΒͰ
ͬͳͳͬͳͶͳͲͪͳΒͼ͵ͳͽͳͺͳͷͪΔͰͳ ͬͳͰͰͭ ͼͶͬͰͼ͵ͳ
ͯͪ ΒͰͽͪͬͪͳͬͳͶͳͲͪͳΒͪ͵Βͪ
ͬͰͪͼͽͬ;ͷͱͰͯͪͺ;ͯͳͰͽͬ
ͲͪͺͻͪͬͼͶͬͰͼ͵ͪͳͬͳͶͳͲͪͳΒͪ
ͺͻͰͯͬΌͰ͉ͪ;ͼͳ
Βͷ͋ΒͰͲͪͽ
ͼͷͪͽͻͪ̽ͪͳͶͰͬͼ͵ͳ
ͽͼͶͬͰͼ͵ͳ͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͳͽͳͺ
ͲͪͻͪͲͶͳ͵; ͯͯͻ;
ͭͳ ͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͳ ͽͳͺͬͪ
Β ͳΒͰ ͳͼͻͺΓͰ ͊ͶͬͰͼ͵ͪ ͵;Ͷͽ;ͻͪ Β ͳΒͰ ͯͪͶͪ ͼͬΒ
ͷͪ͵ͼͳͷ;ͷ
ͪͳͷͪͺͻͰͯͳͼͺͲͳͳΒͰͯͪͺͻͰͻͪͼͽͰ;ͳͬͳͶͳͲͪͳΒͼ͵ͳͽͳͺ͊ͬͰͼͪͯͪͯͫͳΒͪͼͬΒͼͷͳͼͪ
;̾ͬͻͪͲͳΒͼ͵Β;ͳΒͳ
͈ͻͷͳΓͪΒ;Εͳͫ;ͯ;ΕͼͽͺͻͪͬͼͶͪͬΓͪ
͉̹ͪͯͬͪͳͭͬͳΕ͵ͪͱͰ
t͈ͻͰͯ ͺͰͽͪ͵ ͽͻͰΕͰͭ ͷͳͶͰͳΒ;ͷͪ
ͪ ͻͪͼ͵ͻΕ; ͬͰ͵ͬͪ
͈ͻͪͬͼͶͪͬͪ ͏ͻ͵ͬͪ ͼͰ ͪͶͪͲͳ ;
ͳͲͭͪͼͽͬ;
ͯͳΒͪͼͺͻͳ
ͪͷͪͻͭͳͪͷͪͳͼͽͻͳΒͰͳͯͻ;ͽͬͰͳͼͽͻͳΒͼ͵ͳͺͻͰͼ͇ͪͪͺͶͬͳͺ
;Ͳͫ;ͻ͵ͪͷ͵Ͱͪ;ͭͯͰΒͰͲͪͺΓ;ͼ͵;Β;ͼͷͻͽͼͳͽͪͶͪͼͳͼͪͼͬͳͼͽͻͪͪ ͼͺΓͪͳͳͲ;ͽͻͪ͆
ͳ
ͺͻͰͯ ͼͬͳ͢Ͱͳͷͪͪͳ ͼͶͪͫͼͽͳ
͵ΒͰͳͼ;ͷͪͶͰ ͳͫͰͲͪͪΒͰ
͇ͪͰͭͯͰ;ͯ;ͫͳͪͷͪͼͬͭ
ͫͳΕͪ ͼͳ ʮͶͰ͵ ͫͰͼͷͻͽͼͽͳʮ ́ͭΔͪͽͳΒͰ ̹ͭͼͪ
ͳ ͯͻͪͭͰ ͯ;ͬ ͳ ͰͭͲͳͼͽͰͳΒͪͶ
ͳͼ͵;ͼͽͬ
ͫͳͽͳͼͺͪͼͼͲͪͼͬͰͽ͵ΒͳΒͰ;ͼͽͪͶΒʮ͵ͻͳͲͳʮ̓ͪ͵͈ͯͪͻͪͬͼͶͪͬͪ͏ͻ͵ͬͪͳ;
ͬͰ͵;ͫ;ͯͰʮͭͻͪͯ͵ΒͳͪͭͻͳͼͽΒͳʮ ͳʮͭͶͰͯͪͶʮ ͼͬͰͽͪ ̓ͪ͵ͯͪͺͻͪͬͼͶͪͬͳͻͳΕͪͳͺͼ
ͽͪ;ʮͼʮ ͳʮͼͬͰͽͶͼͽʮ ͼͬͰͽ;;ͬͰ͵;͵ΒͳͷͭͳͪͲͳͬͪΒ;ͪͺ͵ͪͶͳͺͽͳͳͷ ͆ͰͷͪͭͽͬͳͻͰͰ
Δͪ
Ͷͪ͵ͳͳ ΒͰͯͼͽͪͬͳͯͭͬͻ͈ͪͪͳͺͪ͵
ͪͷͰΕͰͼͰͲͪ͵Γ;ͪ͵ͯͪ ΒͰ͵ͻͪΒΔͳͽͻͰ;ͽͪ͵ͯͪͼͰ
͈ͻͪͬͼͶͪͬͪ͏ͻ͵ͬͪ͵ͻͰͰͼͰͫͳͳͯͪͽͺͰͯͪͻͪͲͻͰͪͬͪͼͬΒͰͪͭͷͳͶͪͰͺͻͫͶͰͷͰ͵Βͳͼ;
ͼͰͳͲͻͪͲͻͪͲͳͻͪͲͶͭͪͯ;ͭͯͶͪͭͪͶͳ͆ͰͺͯͪΒͰ͵ͻͰͳͽͳ ͫͻͽ
ͬͳͼͷͰͻ͵ͻͰͽͪΔͪͳ
ͺͻͰ;ͼͷͰͻͰΔͰͰͰͻͭͳΒͰ ̺ͳͰΒͰͰͭͺͽͻͰͫͯͪͽͺͻͰͳͫͰͲͯͶͪͭͪΔͪͺͼͽͪͬͳͪͯͰͬͳͻͰͯ
ͺͳͽͪΔͰͼͪͷͰͼͰͫͰͳͼͬͭͼͺͼͽͬͰͭͳͯͰͽͳͽͰͽͪ
ΒͰͻͼ;ͷͭͰͯͻ;ͽͬͰͰͪͷͪͶͳΒͰͽ͵ͷͰ͵
Ͷͳ͵ ͷͳ;Ͷͳ ͬͰ͵ͬͪ ͲͫͳΓ ;ͲͯͻͷͪͶͰ ΔͰ ͳͯͰͽͳͽͰͽ ͌͵Ͷͳ͵ ͱͰͶͳ ͯͪ ͳͲͫͰͭͰ ͪͼͳͶ;
ʮͺͻͽͰͼͽͪͽͳͲͪͳΒ;ʮ ͳͶͳʮͬͪͽͳ͵ͪͳͲͪͳΒ;ʮ
ͰͺͯΒͰͯͪ; ͼͬͰͽͶͼͽͳͺͻͪͬͼͶͪͬͰͿͳͶͼ
ͿͳΒͰͱͳͬͽͪͺͻͰͳͼͺͳͽͪͼͬΒͰͳͼͽͳͽ;ͳΒͰͳͻͭͪͳͲͪͳΒ;ͳͼͪͫͻͪͲͳͳͼͬΒΒͺͻͳͻͯͳ
ͯͪͳ
ͺͻͳͶͪͭͯͳ
͵Ͷͳ͵ΒͰͽͷͭ;ΕͰ
͵͵ͻͰͽͳͷΓ;ͯͳͷͪi ̹ͳͭͬͳΕ
ͼͽͻ–
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌Ͷͪ͵;t͊ͬͰͼͶͬͰͼͽͬ͵ͪͪͶͽͰͻͪͽͳͬͪ
̾ͬͻͪͲͳΒͪ͵ͪͺͰͻͼͺͰ͵ͽͳͬͪiͳ͈Ͱͽͪͻ̸ΌͰͶ͵
ͬͳΕͪͼ;Ͳͪͺͼͽͪͪ͵ͳͼͺͪͼͺͻͪͬͼͶͪͬΓͪͳ͊ͻͫͳΒͰͬͳͯͳ;ͼͬͰͼͶͬͰͽͬ;ͳͼͽͬͪͻͪΔ;̾ͬͻͪͲͳΒ
ͼ͵Ͱ;ͳΒͰ
ͳ͵ͪͱͰt͊ΒͰͯͰͼͽͻͪͰͳͷͪͷͲͪΒͰͯͳ;ͯͻͱͪͬͪ͵ΒͰͼ;ͪͼͫͷͫͪͻͯͬͪͶͰͬͳͰͺ;ͽͪ
͵ͻͲͳͼͽͻͳΒ;ͳ͵ΒͰͪͷ
ͪ͵ͻͪΒ;͵ͻͪΒͰͬͪ
ͽ;Ό;Β;ΒͰͯͪͯͰͽͰͻͳͽͻͳΒͰ
ͪ͵Βͳͷͪ ͼͷͯͼͪͯͪ
;ͬͰ͵ͽͻͪͶͳ;ͲͪͭͻΓͪΒ
;ͺͻ͵ͼͷͻͱΔͳͳͺͳͱͪͬͪΒ;ΕͰͷͯͼ;͵Βͳ͵ͼͽͪͽͳͼ͵ͪͲ;Β;ͺͻͰͷͪ
ͪͷͪ͊ͯͻ;ͭͰͼͽͻͪͰ
ͳͷͪͷͲͰͷΓͰ͵ΒͰͰͪͻ;ͪͬͪΒ;ͳͪͰͯͼͽΒͪͼͽͬ
ͳͪͳͽͰͭͻͳ
ͽͰͽ
ͲͰͷΓͰ͵ΒͰͪͷ;ͺͻͶͼͽͳͳͼ;ͪͰͶͰͳ͵ͪ͵ͬͲͶͳ͵ͪͯͪͪͷͳͼ;ͺͷͪͭͪͶͰ
ͳͼ;ͪͷ
ͳͯͷͪͭͪͶͰ
ͽͼͰͲͪͰͺͻͬͰͰͷͱͰͻͰΕͳ̓ͻͳͲ;ͲͪͺͪͯͰͬͻͺͼ͵ͭͳͬͳͶͳͲͪͳΒͼ͵ͭͽͳͺͪ
͵ΒͪΒͰͽͻͰ;ͽͪͼͪͲͳ
ͽͻͰͫͪͳͼ͵ͻͳͼͽͳͽͳ͵ͪ͵ͫͳͼͷͼͰͬͰΕΒͰͯͷͽͻͭͶͳͳͲͯͻͰͷͰͱͪ
ͳͶͳ
͵ͪ͵ͫͳͼͷͼͰ͵ͪͽͻͰͲͳͶͳͯͺͳΒͪ͵ͰͪͯͰͷ͵ͻͪͽͼ͵ΒͭͲͫͳi ̸ΌͰͶ͵ͬͳΕ
ͼͽͻ
͌͵ͪͲ;Β;Εͳͪͻͭ;ͷͰͽͬͪͪͼͬ;ͰͭͲͪ͵ͽͳͺͯͪͽͪ͵ͪ
ͺͻͬͰͼͽͬͰͰ͵ͷͼ͵ͳ
;Ͱͷ;
ͫͳͫͳͶͰͺͻͰͯͼͽͳ;Ͷͪͼ͵ͪ͊ͻͫͳΒͰ;ͽͪ͵ͬ;ͲͪΒͰͯͳ;
Ͳͪ͵Γ;;ΒͰt͌ͬͳͷͬͻͰͷͰͳͷͪͬͳͺͻͳ
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̸͉̽́͏̸͇̺͆̾̽̾̓́ͣ͡ͅ: ͈ͻͪͬͼͶͪͬΓͰͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͳͲͪͲͬͳͫ;ͯ;Εͼͽ...
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͈ͻͪͬͼͶͪͬΓͰ ͻͪͫͻͼͽ ͫͳͽͳ ͯͻ;ͭͪͳΒͳ – ͼͪͭͪ ͼͽͪͽͳ ͰͺͻͷͰΔͰͳͷ.
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͌ͳͬͰͻͲͳͽͰͽͪ;́ͼͽͷ͊ͪͻͪΒͰͬ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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͉̹͉̻͇͊́́́̾́͆͌͠ 2
̸̸͊̿̾͋̓: ͉ͪͯΒͰͺͼͬͰΕͰͪͪͶͳͲͳͪΒͬͪͱͳΒͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͼͳΒͪͶͳͺͻͽͰͼͽͪͺͻͽͳͬ
ͳͲͷͰͪͲͪ͵ͪ ͻͪͯ;;͵ͽͰ͵ͼͽ; ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ͌ͺͻͬͷͺͶͪ;ΒͰ ͼͳͶ͵ͪͪͪͶͳͲͪ
͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͰͶͳͫͰͻͪͶͰͭͶͫͪͶͳͲͪͳΒͰͳͽͻͪͲͳͳΒͰͯͻ;ͽͬͪ;͊ͻͫͳΒͳͳͻͰͭͳ;ͳΔͳͬͳ
ͺͼͶͰͯͳͪͺͼͳΒͪͶ;ͳͰ͵ͷͼ͵;ͼͽͻ;͵ͽ;ͻ;ͯͻ;ͽͬͪ́ͼͽͻͪͱ;Β;ͼͰͪΒͬͪͱͳΒͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ
ͼ;ͫΒͰ͵ͪͽͪͽͻͪͲͳͳΒͰͳͭͶͫͪͶͳͲͪͳΒͰ
ΔͳͬͰͯͳͪͷͳ͵ͰͳͪΒͬͪͱͳΒͳͺͼͶͰͯͳ͇ͪͼͬͪͳͺͽͰͲͪ
ΒͰͪͺͻͳͷͰͻ;ͳͲͷͰͪͻͪͯͭͲͪ͵ͯͪͬͼͽͬͪͷͱͰͷͼͪͭͶͰͯͪͽͳͪΒͬͪͱͳΒͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͿͶͰ͵ͼͳ
ͫͳͶͳͲͪͳΒͰͻͪͯͳͯͼBͳͽͻͱͳͽͪͻͪͯͪ;ͰͶͳͫͰͻͪͶΒͭͶͫͪͶͳͲͪͳΒͳ̀ͪ͵ͻͪͯ;ΒͰΒͰͯͪͯ
ͪΒͬͪͱͳΒͳ ͼͳͼͽͰͷͼ͵ͳͲͪ͵ͪ
͵Βͳ ͫͳͽ;ͽͳͰ ͪ ͺͶͱͪΒͲͪͺͼͶͰͭͳͰͲͪͺͼͶͰͭ ͼͽͪͬ
ͳͽͬͪ͌ͼͬΒΒͼ;ͽͳͳͳͲͷͰͰͲͪ͵ͪͻͪͯ;ͯͼͰͬͰΕ;Ͱ͵ͼͺͶͪͽͪͳΒ;
͵͵;ͻͰͳΒ;ͳͼͳͻ
ͷͪͽͬͲͪͺͼͶͰͳͻͪͯͳ͵͇ͪͯͼͺͻͰͷͪͳͲͷͰͪͷͪͲͪ͵ͪͻͪͯ;;ͻͰͭͳ;ΒͰͼͶͳͪ
ͪͳͼͽͳͼ;ͳ
ͪ͵ͽͰͻͳͰͽͻͪ͵ͪͺͳͽͪͶͳͼͽͳ͵ͭͼͳͼͽͰͷͪ͵ΒͳͽͪͷͰΕ;̸;ͽͻͼͰͫͪͬͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪͼͳͯͳ͵ͪͶ
ͰͼͰͰ;͊ͻͫͳΒͳͳͻͰͭͳ;ͳ;Ͷͭͷͼͳͯͳ͵ͪͽͪ;ͻͭͪͳͲͬͪΔ;ͽͺͻͪͺͻͰͷͪͳͲͷͰͪͷͪͲͪ͵ͪ
ͻͪͯ;́ͷͪͳͺͳͼͪͯͻ;ͭͳͫͶͳ͵ͪͺͻͽͰͼͽͪͺͻͽͳͬͺͶͳͽͳ͵ͳͰͶͳͽͪ
͵ΒͰͼ;ͽͻͪͼͷͳͼͳΒͪͪͷͰͽ;
ͽͳͯͶ;͵ͪͳͲ͵ͪͺͳͽͪͶͳͼͽͳ͵ͭͰͽͻͪ͋;ΒͰͳͶͳͼͽͪͪΒͬͪͱͳͳͰ͵ͷͼ͵ͳͳͼͳΒͪͶͳͺͻͪͬͪ
ͻͪͯͳ͵ͪ͵ΒͪͼͰ;͵ͳͯͪΒ;͌ͪΒ͵ͻͪΕͳͷͻͽͪͷͪͼͰͳͼͽͻͪͱ;Β;ͫͶͳͳͽͺͻͪͻͪͯͳ͵ͪ
ͯͳͪͷͳ͵ͪͼ;͵ͫͪ
ͼͽͰͺͰͼͶͳͯͪͻͼͽͳ
ͯͼΒͪͬͼͽͳͳͬͶͪͼͽͳͺͻͰͷͪͽͻͪΒ͵ͪͳͷͪͳ;ͰͼͳͳͷͪΒͪͬͳͺͻͽͰͼͽͪͳ
ͪΒͬͪͱΒͰͺͼͶͰͯͳͰͺͲͪͺͼͶͰͰ;ͺͻͳͬͪͽͷͳΒͪͬͷͼͰ͵ͽͻ;͆ͪ͵ͻͪΒ;
ͽͺͻͻͪͯͳ͵ͪͺͻͽͳͬ
ͯͪΓͰ ͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͰ ͻͪͯͭ Ͳͪ͵ͯͪͬͼͽͬͪ ; ͊ͻͫͳΒͳ ͺͻͰͯͳ ͼͰ ͼͪ ͽͻͪΒ͵ͬͳͷͪ ͳ ͺͻͽͰͼͽͳͷͪ
ͲͪͺͼͶͰͳͳͭͻͪΌͪͪ;ͫͳͬͳͷͻͰͺ;ͫͶͳ͵ͪͷͪ͠;ͭͼͶͪͬͳΒͰͳ;̾ͬͻͺͳ
͉̓͌͐͆̾̾͐́͡: Ͳͪ͵ͻͪͯ;
ͽͻͪΒ͵
ͰͶͳͫͰͻͪͶͪͭͶͫͪͶͳͲͪͳΒͪ
ͼͳͯͳ͵ͪͽͳ
Ͱ͵ͼͺͶͪͽͪͳΒͪ
1
novakovic.OBEB@gmail.com
2
͋Ͱ͵ͼͽΒͰͻͰͲ;ͶͽͪͽͻͪͯͪͪͺͻΒͰ͵ͽ;t͊ͽͻ;͵ͽ;ͻͰ
ͯͻ;ͽͬͰͰͳͳͼͽͻͳΒͼ͵ͰͺͻͷͰͰͼͻͺͼ͵ͭͯͻ;ͽͬͪ;͵
ͽͰ͵ͼͽ;Ͱͬͻͺͼ͵ͳͳͽͰͭͻͪͳΒͪͳͭͶͫͪͶͳͲͪͳΒͰi ͫͻ
͵ΒͳͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳ
ͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
2011–2017.
3
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺͇͌̽
͆ͪΒͪͬͰͳͲͷͰ͇͉ͪ̀ͪͳΔͳͬ ;ͼͬͪΒͪΔͰ ;͊ͻͫͳΒͳͳ ͻͰͭͳ;ͽͻͪΒͪͶͰͼ; ͯͯ
ͭͯͳͰ͢ͳͬͪͼ;ͽͳͪͳͼͪͯͻͱͪΒͼ;;ͪΒͬͰΕΒͷͰͻͳͳͼͽͳͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͪͻͪͯͳͯͼͪ
ͭ;ͫͳͽͪ͵ͬͰΕͼͽͰͰͳͰ͵ͷͼ͵ͳͳͼͳΒͪͶͳͺͻͪͬͪͳͲͻͪͯͭͯͼͪͳͻͪͼͽ͵͵;ͻͰͳΒͰͳ
Ͱ͵ͼͺͶͪͽͪͳΒͰͲͪͺͼͶͰͰͻͪͯͰͼͪͭͰ͇ͬͲͪͳͯͪΓͰͺͬͶͪͰΔͰͯͻͱͪͬͰͳͲͼͿͰͻͰ;ͻͰΌͳͬͪΔͪ
ͻͪͯͳ ͯͼͪ ͳ ͬΌͰΔͪ ͼͳΒͪͶͰ ͺͶͳͽͳ͵Ͱ
ͪ ; ͵ͻͳͼͽ ͺͼͶͯͪͬͪͪ ͵ͪͺͳͽͪͶͳͼͽͪ
́ͲͷͰͰ
̀ͪ͵ͪͼ;ͯͰ͵ͶͪͻͪͽͳͬͻͪΌͰͰ;ͳͷͰͰͬͻͺͰͳͲͪͳΒͰͲͪ͵ͪͳͯͻ;ͽͬͪ
ͪͼͽͬͪͻͼ;ͷͭͰͯ
Δͳͼ;ͺͻͽͰͻͷͪͷͪͳͺͻͪ͵ͼͳͪΒͻͪͲͬͳΒͰͳΒͳ Ͷͪͳͪ̾͌ 3 ͈ͻͰͯͷͰͽͼͳͶ͵ͰͪͪͶͳͲͰ
ΒͰͼ;ͪΒͬͪͱͳΒͰͳͲͷͰͰ͇͉̀ͪ ;͊ͻͫͳΒͳͳͻͰͭͳ; ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͲͪͳΒͰͳ͵ͻͳͲͰͲͪͺͪͯͭ
ͰͶͳͫͰͻͪͶͭ
͵ͪͺͳͽͪͶͳͲͷͪ͌ͻͪͯ;ͼͰͯ͵ͪͲ;ΒͰͽͰͲͪͯͪͼ;ͭͶͪͬͳͯͫͳͽͳͳͳͲͷͰͪ̀ͪ͵ͪ
ͻͪͯ;͵ͪͺͳͽͪͶͳͼͽͳ
ͪͪΒͬͰΕͳͭ;ͫͳͽͳͳͻͪͯͳͳͳͼͽͪͶͳͪΒͪͷͳͼͶΒͰͬͳ͇ͼͬͪͺͻͰͽͺͼͽͪ
ͬ͵ͪΒͰͯͪͼͰͪͺͻͳͷͰͻ;ͳͲͷͰͪ̀ͪ͵ͪͻͪͯ;ͷͭ;ͼͪͭͶͰͯͪͽͳͳͯͼͳͷΕͳͳͲͷͰΌ;ͬͶͪͯͪΒ;ΕͰ
͵ͪͺͳͽͪͶͳͼͽͳ͵Ͱ͵ͶͪͼͰͳͪΒͪͷͰͻͪͯͳ͵Ͱ͵ͶͪͼͰ
͈ͻͷͰͰ̀ͪ͵ͪͻͪͯ; ͳͭͯͳͰ
;͊ͻͫͳΒͳ
ͼͪͼͬͳͷͼ;;ͼ͵Ͷͪͯ;ͬͷͰͶͳͫͰ
ͻͪͶͷͺͶͳͽͳ͵ͷͬͶͪͼͽͳ
ͪΒͬͰΕͳͷͯͰͶͷ;ͼͷͰͻͰͰͪͲͪͽͳͽ;ͳͽͰͻͰͼͪ͵ͪͺͳͽͪͶͳͼͽͪ̽
ͰΔͰͲͪ͵ͪͫͳͶΒͰͺͯͼͪͱͳͷͼͺΓͳͷͺͻͳͽͳͼͳͷͪ̀ͪ͵ΒͰͺͻͭͶͪͰtͻͰͿͻͷͼ͵ͳͷi
ͪ
ͽͳͼ;ͷͭͶͰͯͪͼͺͻͰͰͳͯͰͷͼͽͻͪͳΒͰ͊͊͊͊ ͅͳͪΒͶͬͳΕ
ͼͽͻ̸
͈ͽͺͻͰͯͼͰͯͳ͵
ͬͶͪͯͰͅͳͻΓ;ͫ̈́ͪͫ;ͼΒͰͳͼͽͳͪͽͪΒͻͰͿͻͷͼ͵ͳ͵ͪͻͪ͵ͽͰͻͲͪ͵ͪtͫͰͲͫͲͳͻͪ͵ͪ͵ΒͰͯͰͽi͇ͯ
ͽͪͯͪͯͭͯͳͰ͍ͅͅ
͊ͬͰͽͼ͵ͪͫͪ͵ͪͳͺͻͰͯͼͽͪͬͳͳͫͻͳͼͰͶͼ͵ͰͪͯͷͳͳͼͽͻͪͳΒͰͻͰͯͬ
ͼ; ͬͻͳͶͳ ͺͻͳͽͳͼͪ͵ ͪ ͬͶͪͼͽͳ ͯͪ ͷͰΔͪ ̀ͪ͵ ͻͪͯ; ͠Ͱͯ ͯ ͫΒͪΔͰΔͪ ΒͰ ͫͳͶͪ ͺͽͻͰͫͪ
;ͼ͵ͶͪΌͳͬͪΔͪͻͷͳͼͪͼͬͰͽͼ͵ͳͷͼͽͪͯͪͻͯͳͷͪ
ͪͼͽͬͪͻͳͻͪͲͶͲͳͼ;ͫͳͶͳͺͶͳͽͳ͵ͳ͉ͰΒͰ
;ͰΔͳͬͪΔ;ͼͽͻͪͳͲͪΒͷͯͪͬͪͪͯͪͼͰͺͼͽΒͰΕͰͲͪ͵ͯͪͬͼͽͬͯͪΓͰͶͳͫͰͻͪͶͳͲ;ΒͰͳͯͰͻͰͭ;Ͷͳ
Ͱ͈ͻͰͯͼͽͪͬͳ͇͉ͪͅͼ;ͼͰͰͼͽͺͻͳ͵ͶͪΔͪͶͳͪͷͰͽ;ͽͳͷͻͰͰΔͳͷͪ
ͪ;͵ͻͳͼͽ͵ͪͺͳͽͪͶͪ
͆ͪͽͪΒͪͳͳͼ;ͫͶͪͭͬͻͰͷͰ;͵ͪͲͳͬͪͶͳͪ͵ͻͰΔͰͺͽͺͳͼͪͳ͵ͬͰͳΒ͇͉ͪͪͅ͵ͪ͵
ͼͳͯͳ͵ͪͶͷͻͭͪͳͲͬͪΔ;
ͽͪ͵ͳͺͻͪͬͳͷͪͻͪͯͳ͵ͪ;ͬͰͲͳͼͻͪͯͳͷͬͻͰͷͰͷ
͵ͶͰ͵ͽͳͬͳͷ
ͺͻͰͭͬͪͻͪΔͰͷ
ͺͻͪͬͷͪͲͪͻͪͯ;
ͶͰͰΔͰ
ͺͶͪΕͰͯͼ;ͼͽͬͳͼͶ͑ͽͪͬͳͰ
;ͰͽͻͪͶͪͷ͇͉ͪͪͅ
ͳ ̾ͬͻͺͼ͵Β ͵ͷͳͼͳΒͳ ͷͭͶ ͼͰ ;ͽͳ ͷͳΓͰΔͰ ͯͪ ΒͰ ͺͻͰͯͶͱͰͳ ͳ ;ͼͬΒͰͳ ͇͉̀ ; ͼ͵Ͷͪͯ; ͼ
ͷͰΌ;ͪͻͯͳͷͼͽͪͯͪͻͯͳͷ͇ͪͬͯͰͷͪͽ;Β;ͳͼͪͷͳ;ͬͻͰͷͰ;ͺͼͶͰ;ͼͬͪΒͪΔͪͲͪ͵ͪ
͵ͻͲͺͻ
Ͱͼ;ͼͬͪΒͪΔͪ ͺͭͶͪͬΓͪ ͫͻͳ
ͪ ͺͻͳͷͰͻ
; ͺͻͰͼ;ͺͻͳͼͽ;ͺͪΔͪ̾͌ ͈ͯ ͺͻͳͽͳͼ͵ͷ̾̓
ͪΒͪͬΓ;Β;ͼͰͬͰͺͻͷͰͰͲͪ͵ͪ
ͪͪͽͰͽ;ͬͰΕͳͰͻͪͯͳ͵ͪ
3
͆Ͱͷͪ͵ͪ
ͪͺͻͳͷͰͻ
;ͺͽͰͰͷͪΒͰͯͪͲͪ͵͵ΒͳͻͰͭ;ͶͳͰͻͪͯͰͯͼͰ͆Ͱͷͪͳͼͽͻͳ͵ͽͰͯͻͰͯͫͰ
ͻͰͺͻͰͲͰͽͪͽͳͬͼͽͳ ͼͳͯͳ͵ͪͽͪ ͌ ΔΒ ͼͰ ͪͭͰͳΒͰͲͪͺͻͳͬͻͰͷͰͲͪͺΓͪͬͪΔͰͫͪͬͰ ͫ;͵ͷͳͺͷΕͳ
ͼͽͪͻͳΒͳͷ ͻͪͯͳͳͷͪ͆ͰͷͪͬͰΕͳͻͪͲͶͳ͵ͪ;ͬͳͼͳͳͲͪͻͪͯͪͻͪͯͳ͵ͪͪͯͻͰΌͰͳͰͯͻͰΌͻͪͯͬͻͰͷͰ
͉ͪͲͬͳΒͰΒͰͼͳͼͽͰͷ͵ͶͰ͵ͽͳͬͭͺͻͰͭͬͪͻͪΔͪ
ͪͺͶͪΕͰΒͰͻͪͯ;ͼͷͰͪͷͪ
Ε;
ͺͻͪͲͳͳͷͪͳͺͻͰ͵ͬͻͰͷͰͳ
ͻ͈ͪͯͼͽΒͰͻͪͯͳ ͼ;ͯͬͳͳͷͪͽͰͻͳΒͪͶͪͳͺͻͪͬͪͲͪͽͳͽͪͻͪͯͳ͵ͪͺͻͳͶͳ͵ͷ ͯͫͳΒͪΔͪ ͽ͵ͪͲͪ ͳͶͳ ;
ͼͶ;ͪΒ;ͺͻͺͪͯͪΔͪͺͻͰͯ;ͲͰΕͪ͊ͬͰͼ;ͽͺͻͪͬͪ͵Βͪͼ;;ͷͪΔͰͪͳͶͳͫͻͳͼͪͪ;͇͉̀;͊ͻͫͳΒͰͳͻͰͭͳͪ
̸̸̸̻͇̺͇̺͆̽͆̓́ͣ: ̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ...
̸̹͉͊͌̾̓͋́͋͆̀́͠͏͉̹͉̻͇́̾͌͊́́́̾́͆͌͠͠
͋ͻͪͲͳͳΒͪKFͽͰͻͷͳ͵ΒͳͼͰͪΒͰΕͰ;ͺͽͻͰͫΓͪͬͪͯͪͲͪͳͺͻͰͶͪͲͪ͵ͯͻ;ͽͬͪͳͲΒͰͯͭ
ͼͳͼͽͰͷͪ;ͯͻ;ͭͳ̓ͪͯΒͰͻͰͯͻ;ͽͬͳͷͪͪͼͽͪͶͳͷͻͪͼͺͪͯͷͻͰͪͶͼͳΒͪͶͳͲͷͪ
ͪΒͰΕͰͼͰͼͷͪ
ͽͻͪͯͪͼͰͪͻͪͲͬͳΒͪΒ;;ͺͻͪͬ;͵ͪͺͳͽͪͶͳͲͷͪͳͼͬͰͭͪͽͺͯͻͪͲ;ͷͰͬͪ ͯͷͳͪͳΒͪͺͻͳͬͪͽͰ
ͼͬΒͳͰͳͺͻͳͬͪͽͰͳͳͳΒͪͽͳͬͰ
ͽͻͱͳͪͰ͵ͷͳΒͪ
ͬͳͰͼͽͻͪͪ͵ͳͺͪͻͶͪͷͰͽͪͻͳͼͳͼͽͰͷ
ͯͰͷ͵ͻͪͽͳΒͪͳͺͻͪͬͪͯͻͱͪͬͪ
ͯͬΒͰͼͽͰ͵ͷͼ͵ͭͳͺͶͳͽͳ͵ͭͼͳͼͽͰͷͪͳͼͶ
4͈ΒͰͯͼ
ͽͪͬΓͰͼͰͺͰͽͪ͵ͽͻͪͲͳͳΒͰͽͳͯͻ;ͽͪͬͪͬͰͲ;ΒͰͲͪͭͯͳ;
ͪͲͪͰͷͪͻ;Β;ͳΔͰͳͰͯͪͼ;
;ͽͳͷͲͰͷΓͪͷͪͺͻͰͼͳΒͪͪΔͪͺͻͳͬͪͽͰͼͬΒͳͰͽͺͰͶͳͷͭͻͪͳΒͰ ͺͼͰͫ;ͪͅΌͪͻͼ͵Β
ͳ͠;ͭͼͶͪͬͳΒͳ
̀ͰͷΓͰͪͼͽͪͶͰͻͪͼͺͪͯͷ͠;ͭͼͶͪͬͳΒͰͳͷͪͶͰͼ;ͼͬΒ;ͺͼͰͫͼͽ;ͽͷͰͽΒͰͺͻ
Ͱͼͻͪͼͽͪ͵ͪΔͪͯͻ;ͽͬͰͰͼͬΒͳͰͽͰ͵ͪͯͼͻͰͯͳͰͳͭͯͳͪ
ͪ;ͫͻͲͪͼͰͺͰͽ͵ͷͳ
͋͵ͷ Ͱͽͬͻͽ ͬͰ͵ͪ ͽͻͪͲͳͳΒͰ Ͱ ͼ; ͼͰ ͽͻͪͼͿͻͷͳͼͪͶͰ ; ͯͻ;ͽͬͪ ͪ ͺͰͻͳͿͰͻͳΒͳ ͼͳͼͽͰͷͪ
͵ͪͺͳͽͪͶͳͼͽͳ͵ͰͺͻͳͬͻͰͯͰ͈ͻͰͷͪͰͳͪͅͻͳΒͰ͇ͫͻͪͯͬͳΕ
t̓ͻͪΒͰͷHͯͳͰ;͠;ͭͼͶͪͬͳΒͳ͵ͶͰ͵ͽͳͬͬͶͪͼͳͽͬΒͰͳͳͶͺͻͰ͵ͬͻͰͯͼ
ͽͳ͵ͪͺͳͽͪͶͪ
ͪ;͵;ͺͳͯͻ;ͽͬͰͳ͵ͪͺͳͽͪͶͺͻͰΔͰΒͰͪͷͳͶͳΒͪͻͯͳͯͶͪͻͪ
ͯ͵ΒͰͽͰͯΔͪ
ͳͲͼͳͶͪ ͷͳͶͳΒͪͻͯͳ ͯͶͪͻͪ
ͽΒ Ͱͽ ͵ ;͵;ͺͭ ͯͻ;ͽͬͰͭ ͵ͪͺͳͽͪͶͪi 0CSBEPWJǀ
ͼͽͻ
͊Ͷͳͳ ͼ; ͳ ͷͯͰͶͳ ͺͻͳͬͪͽͳͲͪͳΒͰ ͳͲ;ͲͰͬ ͊ͶͬͰͳΒͰ
ͼͪ ͼͪͱͳͷ ;ͽͳͪΒͰͷ ͼͺΓͳ
Ϳͪ͵ͽͻͪ͆ͪͼͽͪͶͪ ΒͰͬͪͯͷͪΕͪ͵ͪ ͺͳͽͪͶͳͼͽͳ͵ͪ͵Ͷͪͼͪ
͵Βͪ ΒͰ ͼͳͼͽͰͷͼ͵ͳ;ͺ;ΕͰͪͪ ͼͬͰͽͼ͵;
͵ͪͺͳͽͪͶͳͼͽͳ͵; ͵Ͷͪͼ; ̓Ͱͺͽ ͺͻͳͬͻͰͯͭ ͻͪͲͬΒͪ Ͳͪͼͬͪ ͪ ͶͳͫͰͻͪͶͳͲͷ; ͯͬͰ ΒͰ ͳ ͯ
ͺͻͷͰͪͼͳΒͪͶͰͼͽͻ;͵ͽ;ͻͰ͊ͽͪͻͳͼͻͰͯΔͳͼͶΒͰͬͳ ͭͻͪͯͼ͵ͳͺͻͳͬͪͽͳͳͳͼͰΓͪͳ
ͯͱͳͬͰͶͳ
ͼ; ͺͻͷͰͰ ͈ͻͬͳ ͼ; ͺͫΓͪͶͳ ͼͬΒ ͺͶͱͪΒ
ͪ ͯͻ;ͭͳ ͷͪͼͬ ͼͳͻͷͪͳͶͳ ͆ͬͳ ͼͻͰͯΔͳ
ͼͶΒͰͬͳ
Ͱͷͪ;ͰͶͰͺͻͿͰͼͳΒͰͳͼͶ;ͱͫͰͳͳͼ;ͼͳͻͷͪͳͶͳ
ͪͶͳͰͳͰͼͽͪͶͳ͋ͪͪ͵ͺͯͼͶΒ
ΒͰͲͪͬͪΓ;Β;ΕͳͲͪΔ;ͳͬͰͽͳͪͷͪ;ͪͺͻͰͯͳͼͬΒͯͻ;ͽͬͰͳͺͶͱͪΒ͆ͪΒͯͻͪͼͽͳͳΒͰͺͻͷͰ
Ͱ
ͺͪͯͪΔͰͪͶͰͼͽͬͳͳͷͪͽͰͻͳΒͪͶͭͺͱͪΒͪ
ͷΕͳͳ;ͭͶͰͯͪ
ͯͰͼͳͶͰͼ;ͼͰ;ͻͪͯͳ͵Β͵Ͷͪͼͳ
͵Βͪ
ΒͰͪΒͬͰΕͳͭ;ͫͳͽͳ͵ͽͻͪͲͳͳΒͰ
͋ͰͷͺͿͻͷͳͻͪΔͪͬͳ͵ͶͪͼͪͲͪͬͳͼͳΒͰͯͫͻΒͳͿͪ͵ͽͻͪ
ͪͪΒͬͰΕͳͷͯͰͶͷͯͪͳͪ
ͪͼͽͪΒͪΔͪ ͬͳ ͯͻͱͪͬͪ ́ͲͻͪͲͳͽͰ ͼ; ͼͶͳͼͽͳ ; ͽͷ ͼͷͳͼͶ; ͳͲͷͰΌ; ͺͻͷͰͪ ; ͼͽͻ;͵ͽ;ͻͳ
ͯͻ;ͽͬͪ;͎ͻͬͪͽͼ͵Β
͊ͻͫͳΒͳͳ̹ͼͳͳ͎ͰͻͰͭͬͳͳ
ͪͳΒͳͷͺͻͼͽͻͳͷͪͼ;ͼͰͬͯͳͶͳͭͻͪ
Όͪͼ͵ͳͻͪͽͬͳ͌ͫͳͬͳͷͻͰͺ;ͫͶͳ͵ͪͷͪ͵ΒFͼ;ͼͰͼͪͷͼͽͪΓͳͬͪͶͰͫͰͲͻͪͽͳͯͭͪΌͪΔͪ
;ͼͶͬͳ
Ͳͪͯͻ;ͽͬͰͰ͵ͷͼ͵ͳͻͪͲͬΒͫͳͶͳͼ;ͺͬΓͳΒͳ͊ͶͬͰͳΒͪΒͰͪ͵ͼͰͰͼͳΒͰͯ͠;ͭͼͶͪͬͳΒͰ
Β;ͪͭͯͳͰ
ͳͷͪͶͪtͷͪͶͳͺͻΓͪͬͳͻͪͽi͋ͻͪΒͪΒͰͯͪͪ
ͳͲͷͰΌ;ͼͶͬͰͪ͵ͰͽͰͻͳͽͻͳ
ΒͪͶͰͯͫͻͪͰͳ̸͆͠
ͪͲͪͬͻͳͼͰͺͻͪͲͷ̸͆͠ /JLPMJǀ
ͼͽͻ–
̽ͬͰͯͰͰͳΒͰͺͼͶͰ
ͼͪͷͼͽͪΓͰΔͪ
̹͈̽ͺͼͽͪͬͳ͵;ͫͳΒͰ;ͼͬͰͽ;
ͪͯͼͽͳͭͪΒͰͺͻͼͰ͵ͪ̾͌͊ͬͰͼͽͪͶͰ
4
̺Ͱͻ̺ͪͻͪͽ;ͪΒͰͪͬͰͶͪͼͺͳͼͪ͵ͷͭͻͪͿͳΒͪͯͷͪΕͳͪ;ͽͻͪͽͻͪͲͳͳΒͳ
ͽͰͪͭͶͪͼͳͶͪ ͯͪͷͰΌ;Ͱ͵ͷͳ
ͼͽͳͷͪͺͻͰͬͶͪͯͪͬͪΒ;ͪ;ͽͻͳ͵ΒͳͼͰͲͪͶͪͱ;ͲͪͰͶͳͫͰͻͪͶͳ͵ͰͺͽͽͻͪͲͳͳΒͰ ̺ͻͪͽ;ͪ
ͼͽͻ17–
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͫͳͬͰͻͰͺ;ͫͶͳ͵Ͱͼ;ͺͼͬͳͷ͵Γ;ͳͷͷͰͻͳͶͳͷͪͻͪͲͬΒͪΒ;ͬͰ͵ͯͪͶͰ͵ ͯͳͬͪͺͻͰ
ͭͯͳͰ
̓ͪͺͳͽͪͶͳͼͽͳ͵ͪ͵Ͷͪͼͪ ;͊ͻͫͳΒͳͳͻͰͭͳ;ͪͼͽͪΒͪͶͪΒͰͳͲͻͪͲͶͳͳͽͳͳͲͬͻͪ͆ͪΒͬͪͱͳΒͳ
ΒͰͫͳͶͪͯͻ;ͽͬͰͪͼͬΒͳͪ
͵ΒͪΒͰͫͻΒͳͷ Ͱ
ͶͰͭͪͶͳͷͼͻͰͯͼͽͬͳͷͪͺͻͳͭͻͪͫΓͰͪ
ͺΓͪ͵ͪͪͳ
ͺͻͳͬͪͽͳͲ͈ͬͪͪͻͰͶͪͲͪ͵;ͬ;͵ͪͺͳͽͪͶͳͼͽͳ͵;͵Ͷͪͼ;ͫͳΒͰͷͭ;ΕͰͳͳͷͪ͵Βͳͼ;ͺͼͰͯ
ͬͪͶͳ ͵Ͷͪͼͳ; ͺͻͳͬͪͽ; ͼͬΒͳ;
ͪͶͳ ͳ ͻͪͽͳͷ ͺͻͿͳͽͰͻͳͷͪ ͳ ;Ͱͼͳͳͷͪ ͼͳͬͰ Ͱ͵ͷͳΒͰ
͉ͰͶͪͽͳͬͷͪͶͳ ͫͻΒ ͺͻͳͺͪͯͳ͵ͪ͵ͪͺͳͽͪͶͳͼͽͳ͵Ͱ ͵ͶͪͼͰͪͽͪΒ ͺͶͱͪΒ ͼͽͳͭͪΒͰͲͪͬͪΓ;Β;Εͳ
ͲͪΔ;
ͻͪͯ;
ͽͰͯΓͳͬͼͽͳ ͳ ͺͻͰͯ;ͲͰͽͳ͵ͳͷ ͼͺͼͫͼͽͳͷͪ ͆ͪΒͬͰΕͳ ͯͰ ͵ͪͺͳͽͪͶͳͼͽͳ͵Ͱ
͵ͶͪͼͰ
;ͯͼ;ͪͯͻ;ͭͰͲͰͷΓͰ;ͽͻͪͲͳͳΒͳ;͏ͰͽͻͪͶΒͳ́ͼͽΒ̾ͬͻͺͳ
ͪͼͽͪΒͰͯͰ͵ͪ
ͯͪΔͰͷͰ͵Ͷͪͽ;ͻͰ ͈ͻͰͷͪͼͳͶ͵ͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͬͶͪͼͳ͵ͪͬͰΕͳͺͻͰͯ;ͲͰΕͪ ͼͪͳ
ͬͳͰͲͪͺͼͶͰͳ
ͯͬͰͽͻͰΕͳͰΒͰͬͯͳͶͺͻͰ͵ͶͳͲͷͰ͵Ͷͪͽ;ͻͰ -B[Jǀ
ͼͽͻ
͋ΒͰ
ͯͪͶͰ͵ͬͰΕͳͺͻͰͪͽͰͭ;ͯͻ;ͭͳͷͲͰͷΓͪͷͪ;ͽͻͪͲͳͳΒͳ͆ͪͼͽͪͶͪͼ;ͯͻ;ͽͬͪͪͺͶ;ͺͰͻͳ
ͿͰͻͳΒͳͼͬͰͽͼ͵ͭͼͳͼͽͰͷͪ͵ͪͺͳͽͪͶͳͼͽͳ͵ͰͺͻͳͬͻͰͯͰ͢ͳͬͷͰͼͽ;ͭͶͫͪͶΒͺͯͰͶͳͻͪͯͪ
ͪ
ͺͻͰͼͬͰͭͪ;ͻͪͼͺͯͰͶͳͰ͵ͷͼ͵ͰͷΕͳ
ͯͻͰͯͳΒͰͳ͵ͪͻͪ͵ͽͰͻͬͶͪͯͪΒ;ΕͰ͵ͶͪͼͰ͋ΒͰ͵ͷͺͻͪͯͻ
ͼ͵ͪ ͫ;ͻͱͪͲͳΒͪ
͇ͪ Ͱͷͪ ͳͽͰͻͰͼͪ ͯͪ ͻͪͲͬͳΒͪ ͯͷͪΕ; ͳ;ͼͽͻͳΒ;
ͽͳͽͳ ͬͳͽͪͶͰ Ͱ͵ͷͼ͵Ͱ
͵;Ͷͽ;ͻͰͳͺͶͳͽͳ͵ͰͳͽͰͻͰͼͰͯͻ;ͽͬͪ ̺ͻͪͽ;ͪ
ͼͽͻ–
͇ͪͰͽͳͽͳͯͷͪΕ;
ͻͪͯ;ͼͪͭ;ͯͭͶͫͪͶͳͺͻͰͼͪ
ͯ͵ΒͳΒͰΒͰͯͪͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͪͽͻͱͳͽͪͻͪͯͪͳͻͪͯͳ
ͯͼͪ͢Ͱͺͼͽͪͪ͵ͲͪͬͳͼͳͯͼͬͰͽͼ͵Ͱ͵ͪͺͳͽͪͶͳͼͽͳ͵Ͱ͵ͶͪͼͰ
͵ΒΒͺͻͯͪΒͰ
ͺ͵ͶͪΔͪͳ;ͼͽ;ͺͪ
ͪͳͪͶͰͻͰͼ;ͻͼͰ
ͪͯͷͪΕͰͷͼͽͪͬͳͽͬ;ͼ͵;ͺͺͻͯͪΒͰͼͽͻͪ;ͻͫ;
͈ͻͳͬͪͽͳͲͪͳΒͪΒͰͺͻͰͼ͵ΒͳͷΒͰͳͲͽͰͷͰΓͪͳͲͷͰΔͰͪͼͳΒͪͶͪͳͰ͵ͷͼ͵ͪͼͽͻ;͵ͽ;ͻͪ
ͯͻ;ͽͬͪ͌ͬͰΕͳͳͬͪͼͽͪͶͳͯͻͱͪͬͪͺͻͳͷͰΔͰΒͰ͵Ͱͺͽt͵ͺͻͳͬͪͽͳͲͪͳΒͰi
ͯ͵ΒͰ;
͊ͶͬͰͳΒͳͫͪͬΓͰͪtͺͼͽͰͺͰͪiͽͻͪͲͳͳΒͪͳ͵ͷͫͳͬͪͳͷͯͰͶͰͽͻͪͶͳͲͬͪͰͳͳͼͪΒͯͰͻ
ͼ͵ͰͺͻͳͬͪͽͳͲͪͳΒͰ .FODJOHFS
ͼͽͻ–
͆ͪ͵ͼͰͰͼͳΒͰͯ͠;ͭͼͶͪͬͳΒͰ
ͽͺͻͪͷͰͽͪΔ;
ͰͶͳͫͰͻͪͶͭͻͪͲͬΒͪͳͯͰͻͰͭ;ͶͪͳΒͳͫͳΒͰͼͪͱͳΒͳͳͯ;ͱͳͰͭͺͼͶͰ;Ͷͪͼ͵ͪ;̾͌̽ͶΒͰ
ͯͼͽͪͺͪΔͪͳͽͰͻͰͼͪͪͳͪͶͰͳ͵ͷͺͻͪͯͻͼ͵ͰͿͻͪ͵ͳΒͰͫ;ͻͱͪͲͳΒͰ #FNCJǁ
ͼͽͻ
͆ͪΒͬͪͱͳΒͰ ͺͼͶͰͯͳͰ ͺͻͳͬͪͽͳͲͪͳΒͰ ͯͻ;ͽͬͰͰ ͼͬΒͳͰ ΒͰͼ; ͷͪͼͬͪ ͭ;ͫͳͽͪ͵ ͻͪͯͳ ͷͰͼͽͪ
ͺͻͺͪͯͪΔͰ ͬͰͶͳ͵ͳ ͭͻͪͯͬͪ – ͳͯ;ͼͽͻͳΒͼ͵ͳ Ͱͽͪͻͪ
ͻͪͼͽ ͯͻ;ͽͰͳ ͰΒͰͯͪ͵ͼͽͳ ͳ ͼͳͻ
ͷͪͽͬͪ ͻͪͯͳ͵ͪ ͳ ͼͽͪͶͳ ͭͻͪΌͪͪ ͆ͬͪ͵ͬͳΕ
ͼͽͻ
5 ̽Ͱͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͷ ΒͰ
;ͳͽͰͪͷͪͽͰͻͳΒͪͶͪͼͬͪͺͼͽͪ͵ͪͻͪͯͳ͵Ͱ͵ͶͪͼͰ͇ͪΒͰͪΒͬͰΕͳ
ͪΒͷͪͼͬͳΒͳͭ;ͫͳͽͳ͵
ͽͻͪͲͳͳΒͰͯͻ;ͽͬͪ͊ͬͰΒͰͽ;ͳΔͰ;ͳͽͰͻͰͼ;͵ͻ;ͺͭͼͬͰͽͼ͵ͭ͵ͪͺͳͽͪͶͪ̓ͪͺͳͽͪͶͼͰͪΒ
ͰΕͰ ;ͶͪͱͰ ; ͿͳͪͼͳΒͼ͵ͳͼͰ͵ͽͻ
ͼͰ͵ͽͻ ;ͼͶ;ͭͪͳ ͯͰͶͪͽͼͽͳ ;͵Βͳͷͪ ͼͰͪΒͫͻͱͰ ͫͻͰͳ
5
͇ ͺͼͶͰͯͳͪͷͪ ͺͻͳͬͪͽͳͲͪͳΒͰ ; ͊ͻͫͳΒͳ ͪͺͳͼͪͳ ͼ; ͫͻΒͳ ͻͪͯͬͳ ͅͰΌ; Δͳͷͪ ͬͻͰͯͳ ͺͷͰ;ͽͳ
̽ͻͪ͵ͬͳΕ
̹ ͻͰͯ
̓ͻͪΒͺͻͳͬͪͽͳͲͪͳΒͰͺͼͶͰͯͳͰͺͰ͵ͷͼ͵ͳͻͪͲͬΒͳͰͲͪͺͼͶͰͼͽ;͊ͻͫͳΒͳ.
̹Ͱͭͻͪͯ́̾͆
̸̹̹
͊͊͊͊͊ͪͬͳΕ
͡
͊ͻͺͼ͵ͪͳͯ;ͼͽͻͳΒͪͲͪͯͬͪͯͰͼͰͽͺͻͬͳͬͰ͵́ͯ;ͼͽͻͳΒͪ
–
͊ͪͬͳΕ
͡
͆ͬͪ ͼͽͻͪͽͰͭͳΒͪ ͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͰ ͵ͪ ͼͬͪ ͫͻͲͭ ͺͻͪͬ͵ͪ ͊ͻͫͳΒͰ
; ̹
̽ͻͪ͵ͬͳΕ ͻͰͯ
̽Ͱͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪ ; ͊ͻͫͳΒͳ ͷͭ;Εͼͽͳ ͻͰͬͳͽͪͶͳͲͪͳΒͰ ͳͯ;ͼͽͻͳΒͼ͵ͭ ͼͰ͵ͽͻͪ
ͼͽͻ –
̹Ͱͭͻͪͯ ́ͼͽͳͽ;ͽ Ͱ͵ͷͼ͵ͳ ͪ;͵ͪ – ̹Ͱͭͻͪͯͼ͵ͪ ͫͪ͵ͪͻͼ͵ͪ ͪ͵ͪͯͰͷͳΒͪ – ͍ͪ͵;ͶͽͰͽ Ͳͪ
ͫͪ͵ͪͻͼͽͬ
ͼͳͭ;ͻͪΔͰ ͳ ͿͳͪͼͳΒͰ ̓ͬͪͰͬͳΕ
ͅ
͌Ͳͻͳ ͯ;ͫ͵Ͱ Ͱ͵ͷͼ͵Ͱ ͵ͻͳͲͰ ; ͊ͻͫͳΒͳ
͑͵ͶͪͫͳͲͳͼͪ
–14.
̸̸̸̻͇̺͇̺͆̽͆̓́ͣ: ̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ...
ͯͼͳͬͳͼ͵ͰͺͻͿͳͽͰͼͽͺͰ͐ͰͼͽͼͰͽͳͳͯͪͼͰͼͬͪΒͪͽͻͱͳͽͰ
;ͳͽͪͬͪΒ;͵͵;ͻͰ
ͳΒͪͳͯͷͪΕͪͺͻͳͲͬͯΔͪ
ͫͰͲͫͲͳͻͪͪͽͰͽͰͪͰͽͰΓ;ͯͳͷͪͳͺͻͳͻͯΒͼͻͰͯͳͳ
͆ͪΒͷΕͳΒ;͵Ͷͪͼ;;ͼͬͰͽ;ͻͪͲͶͳͳͽͲͪͪͬͪΒ;
ͯͼͬͰͽͼ͵ͰͬͶͪͯͪΒ;ΕͰ͵ͶͪͼͰ
ͯͽͻͪͼͪͳ
ͪͶͰͫ;ͻͱͪͲͳΒͰ͈ͻͰͷ̺ͪͰͻͳ̺ͻͪͽ;ͳ
t͊ͬͰͽͼ͵ͪͬͶͪͯͪΒ;Εͪ͵Ͷͪͼͪͫ;ͬͪͽͪͺͻͳͺͪͯͳ͵ͰͿͳͪͼͳΒͼ͵ͰͶͳͭͪͻͳΒͰͬͰΕͳͼ͵ͳͬͶͪͼͳ
͵ͪ͵ͽͻͶͳͺͪ͵ͰͽͪͯͰͳͪͽͻͪͼͪͳͪͶͭ͵ͻͺͻͪͽͳͬͭͳͿͳͪͼͳΒͼ͵ͭ͵ͪͺͳͽͪͶͪͼͪ
ͼͰͯͳͽͰͷ;ͯͻͱͪͬͪͷͪͰͽͻͪͼͳͼͽͰͷͪͼͬͰͽͼ͵Ͱ͵ͪͺͳͽͪͶͳͼͽͳ͵ͰͺͻͳͬͻͰͯͰi ̺ͻͪͽ;ͪ
ͼͽͻ
̀ͪͬͪͪ̽͠;ͪͳΕͪͻͰΒͰͽͻͪͼͪͳͪͶΒͫ;ͻͱͪͲͳΒͳ
t͵ΒͪͳΒͰ;͵ͻͰΔͰͪ;ͼͳ
ΒͪͶͳͷ ͼͽͻ;͵ͽ;ͻͪͷͪ ͪͳͪͶͳ ͯͻ;ͽͪͬͪ ͳ Ϳͻͷͳͻͪ ͺͼͰͫ ͪͯͪͳͪͶ ͯͻ;ͽͬ –
ͼͬͰͽͼ͵;ͶͳͭͪͻͳΒ;
͵ΒͪͳͼͳͼͽͳͻͪͼͪͷͪͰ͵ͷͼ͵ΒͰͿͳ͵ͪͼͼͽͳͳͳͯͳͿͰͻͰͽͪΒͰͪͺͻͪ
ͬͰͯͼͽ
ͯͼͽΒͪͼͽͬ
ͼͳΒͪͶ;ͯͭͬͻͼͽͳͼͶͳi ̽;ͪͳΕ
ͼͽͻ
͢ͰͪͳͯͰͶ
ͭͳΒͪΒͰͰͶͳͫͰͻͪͶͳͲͪͷ
ͪͼͬΒ;ͽͳͪΒͪͷͰΕͰͳͺͻͰ͵ͅͰΌ;ͪͻͯͭͷͰͽͪͻͭͿͯͪ
͊ͬͰͽͼ͵Ͱ
ͫͪ͵Ͱ
͊ͬͰͽͼ͵Ͱͽͻͭͬͳͼ͵ͰͻͭͪͳͲͪͳΒͰ
ͅͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰͻͪͯͪͳ͌ΒͰͯͳΔͰͳͪͳΒͪ
͋;ΒͰͳ̸͇͆͋
͵ͪͳͺͽͰͳΒͪͶͪͳͼͽͬͪͻͪͪͷͰͽͪΔͪͳͽͰͻͰͼͪͽͻͪͼͪͳͪͶͰͫ;ͻͱͪͲͳΒͰ
͌ͼͽͻ;͵ͽ;ͻͳͪΒͬͪͱͳΒͳͻͭͪͪͯͶ;ͳͬͪΔ͇͉ͪͪͯͅͷͳͳͻͪΒ;ͺͻͰͯͼͽͪͬͳͳͺͼͶͯͪͬͪͪ
ͽΒ
ͪΒͷΕͳΒͳͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪ͌ΒͰͯͳΔͰͰͪͳΒͰͼ;ͿͳͪͼͳΒͼ͵ͳ
ͪͶͳͳͺͶͳͽͳ
͵ͳ
ͲͪͬͳͼͰͯͪΒͫͭͪͽͳΒͳͯͻͱͪͬͪͼͬͰͽ͈ͪͯΔͳͬͳͷͺͻͳͽͳͼ͵ͷ͌͆ΒͰͯͲͬͶͳͶͪͯͪͷ;Ͷͽͳ
ͪͳͪͶͰ͵ͷͺͪͳΒͰͰͺͽ;Β;ͪͳͪͶͪͲͪ͵ͯͪͬͼͽͬͪ ͲͪͽͳͽͳͺͻͳͻͯͰͼͻͰͯͳͰ
ͪ
ͺͻͳͷͰͻ
ͪͷͭͺ;ͽͪͼ;tͲͪͱͷ;ͻͳͶͰiͪ͵ͻͰΔͰͼͬͳͷͰΌ;ͪͻͯͳͳͪͳͪͶͳͺͻͪ
ͬͪ ͯ ͼͽͻͪͰ ͪΒͻͪͲͬͳΒͰͳΒͳ ͵ͪͺͳͽͪͶͳͼͽͳ͵ͳ ͯͻͱͪͬͪ ͈ͷͰ;ͽͰ ͳͼͽͳͽ;ͳΒͰ ͼ; ͯͶ;;Β;ΕͰ
;ͽͳͪͶͰ ͪ ͳͲͫͻ ͺͻͳͬͻͰͯͭ ͳ ͯͻ;ͽͬͰͭ ͷͯͰͶͪ ͽͻͪͲͳͳΒͰ ͳ ͺͻͳͬͪͽͳͲͪͳΒͰ ; ͊ͻͫͳΒͳ ͳ
ͻͰͭͳ;
͆ͬ͵ͰͺͽͰ͵ͷͼ͵ͰͼͽͪͫͳͶͳͲͪͳΒͰ
;ͳΒΒΒͰͼͬͳ̺ͪͳͭͽͼ͵ͳ͵ͼͰͲ;ͼ
ͪͼͽͪ
ΒͰͭͯͳͰ͍ͻͷ;ͶͳͼͪͭͪΒͰ̺ͦͳͶͳΒͪͷͼ 8JMMJBNTPO
̻Ͷͪͬͪͺͻ;͵ͪͭͶͪͼͳͶͪΒͰ
ẗ́ͳͫͰͻͪͶͳͲ;ΒͽͰͽͬͳͰͷͱͰͽͰ
ͺͻͳͬͪͽͳͲ;ΒͽͰͽͫͻͱͰͳͫ;ͯͳͽͰͬͻͼͽͳ;Ϳͳͼ͵ͪͶΒͳͷͰ
ͽͪͻΒͺͶͳͽͳͳi͇ͬͪΒ͵ͰͺͽͰͶͳͫͰͻͪͶͭͻͪͲͬΒͪͺͻͳͬͻͰͯͰͺͻͳͬͪͽͳͶͰͼ;ͪΒͻͪͲͬͳΒͰͳΒͰ
͵ͪͺͳͽͪͶͳͼͽͳ͵ͰͲͰͷΓͰ
ͼͳͷ̓ͳͰͳ́ͯͳΒͰ͈ͻͰͽͺͼͽͪͬ͵ͰͲͪΔͰͭͬͪͼͽͪͪ͵ͪͶͪͲͰͼͰ;ͻͪͯ
ͬͳͷͪͅͳͶͽ͍ͪͻͳͯͷͪͪ .JMUPO'SJENBO
ͳ͍ͻͳͯͻͳ͎ͪͪΒͰ͵ͪ 'SJFESJDI)BZFL
̺ͪͳͭͽͼ͵ͳ
͵ͼͰͲ;ͼͺͻͳͻͰΒͰͭͯͳͰ
ͪͶͳͷ;ΒͰͼ;ͽͳͪͼͽͪͶͪͳͼͽͪ 3PESJL
͋ΒͰͶͳͫͰͻͪ
ͶͳͲͪͳΒͪͽͻͱͳͽͪͻͫͪ
ͼͬͰͺͽͪͺͻͳͬͪͽͳͲͪͳΒͪ
ͷͪ͵ͻͰ͵ͷͼ͵ͪͼͽͪͫͳͶͼͽ ͰͪͳͬͪͶ;ͽ
ͭ ͵;ͻͼͪ
ͳ ͯͰͻͰͭ;ͶͪͳΒͪ ͇ͪ ͺͯͻͪͲ;ͷͰͬͪ ͺͬͶͪͰΔͰ ͯͻͱͪͬͰ ͳͲ ͻͰͭ;ͶͳͼͪΔͪ Ͱ͵ͷͼ͵ͭ
ͱͳͬͽͪ
ͼͬͰͷΕ ͽͻͱͳͽͪ ͳ ͼͷͪΔͰΔͰ tͯͻͱͪͬͰ ͫͶͪͭͼͽͪΔͪi ͌ ͫͶͪͼͽͳ ͳͯ;ͼͽͻͳΒͼ͵ͳ ͯͼͪ
ͪͷͰΕ;ͼͰͿͶͰ͵ͼͳͫͳͶͳͫͶͳͳͻͪͯͪ
͵ͪ͵;ͲͰͷΓͪͷͪͰͽͻͪ
ͽͪ͵ͳͺͰͻͳͿͰͻͳΒͰ͵ͪͺͳͽͪͶͳͼͽͳ
͵ͭͼͳͼͽͰͷͪ ͆ͬͪ͵ͬͳΕ
ͼͽͻ%PLNBOPWJǀ
͈ͻͰͼͳͰ͵ͷͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰ
ͪͪΒͰͼͪͷΒͰͯͪͯͳͷͰͲͳΒͪͭͶͫͪͶͳͲͪͳΒͰ
ͺͼͶͰͯΔͰ
ͽͻͳͯͰͰͳΒͰͼ;ͼͰ;ͫͻͲͪͶͳ
ͲͪͬͪΓ;Β;ΕͳͬͰΕΒͶͳͫͰͻͪͶͳͲͪͳΒͳ
ͯͰͻͰͭ;ͶͪͳΒͳͳͺͻͰͯͼͽͳͷͪ͵ΒͰ
ͯͼͳͷͯͰͻͪ ́͋
ͽͰͶͭͳΒͪͭͅ;ΕͼͽͳͺͻͳͲͬͯΔͰ
Ͱ͵ͼͺͶͪͽͪͳΒͰͪΒͪͷͰͻͪͯͰͼͪͭͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼͽͬͪͻͪΔͪͺͻͿͳͽͪͲͪͪΒͼ;ͼͰ;ͬͰΕͪͶͰ;ͯͼ;ͪͻͪͳΒͰͼͽͪͯͳΒ;ͷͰͻͪͲͬΒͪ͵ͪͺͳͽͪͶͳͲͷͪ
͈ͻͰͯͼͽͪͻͳͫͶͳ͵ͪͳͽͰͳ͵ͪͰ͵ͼͺͶͪͽͪͳΒͰͻͪͯͳ͵ͪ ͬͰΕͳͷͳͽͰͲͳͬͳͻͪΔͰͷͻͪͯͪͳͺͻͯ;
ͱͰΔͰͷ ͻͪͯͭ ͬͻͰͷͰͪ
ͬͳ Ͱ͵ͷͼ͵ͳ ͼ;ͫΒͰ͵ͽͳ ͆̓ͅ
͵ͻͳͼͽͰ ͳ ͬͰ ͪͳͰ ͯͪ ͼͽͬͪͻͰ
ͬͰΕͳ ͺͻͿͳͽ ͈ͻͳͽͳͼͪ͵ ͪ ͯͻͱͪͬͰ ͯͪ ͯͼͰ Ͳͪ͵Ͱ ͳ ͼͽͬͻͰ ;ͼͶͬͰ Ͳͪ ͼͳͱͰΔͰ ͪͯͳͪ ΒͰ
ͺͽͪͺΒͪͬͪ
ͪͺͼͶͰͯͳͪΒͰͼͬͰͬͰΕͪͰͼͳͭ;ͻͼͽͻͪͯͳ͵ͪͳ;ͭͻͱͪͬͪΔͰͬͰΕͯͼͽͳͭ;ͽͳͺͻͪ
ͬͪ ͆ͬͪ͵ͬͳΕ
ͪ
͆ͪͭͶͫͪͶͷͺͶͪ;ͯͶΒͰͯͼͬͰͽͬͻͰͳΒͰͭͼ;͵ͫͪͼͪͼͳͯͳ͵ͪ
ͽͳͷͪ
ͽͪ͵ͯͪͼ; ͼͳͯͳ͵ͪͽͳͺͻͳͫͰͭͪͬͪͶͳͽͻͪΒ͵ͬͳͷͪͳͯͰͷͼͽͻͪͳΒͪͷͪͅͰΌ;ͪΒͬͪͱͳΒͳͷ
Ͱ͵ͷͼ͵ͳͷͳͼͳΒͪͶͳͷͺͻͪͬͳͷͪͼͳͯͳ͵ͪͽͳͼ;ͫͻͪͳͶͳͺͻͪͬͪͪͼͷͪͼͬͻͪͯͬͻͰͷͰ
ͽͻͳͯͰͼͰͽͺͰͽͪͼͬ; ͻͪͯ; ͰͯͰΓ;
ͺͶͪΕͰ ͭͯͳΔͳ ͯͷͻ ͳ ͬͻͰͷͰ ͫͶͬͪΔͪ
ͼͳͯͳ͵ͪͶ
ͻͭͪͳͲͬͪΔͰͳͽͻͪΒ͵
ͻͪͯͼͺ;ͳͷͻͪͯͳͷͬͻͰͷͰͷͳͪͰͯͻͰΌͰͬͻͰͷͰ
ͼͳͭ;ͻ;Ͳͪͻͪͯ;
ͯ͵ΒͰͷͱͰͯͪͼͰͯͼͽΒͪͼͽͬͰͱͳͬͳ
ͫͻͪͲͬͪΔͰͳ;ͼͪͬͻͪͬͪΔͰͽ͵ͷͻͪͯͪ
ͷͪͽͰͻͳΒͪͶ;
ͺͷΕ;ͼͶ;ͪΒ;ͭ;ͫͳͽ͵ͪͺͼͶͪ
ͫͰͲͫͰͯͪͻͪͯ
ΒͰͯͪ͵Ͱ;ͼͶͬͰͻͪͯͪͳͲͪͻͪͯͪͲͪͻͪͯͳ͵ͰͪͯͻͰΌͰ
ͬͻͰͷͰͼͳͷͪ͵Βͳͼ;ͲͪͺͼͶͰͳͪͰͯͻͰΌͰͬͻͰͷͰͳͯͻ;ͭͪ ͆ͬͪ͵ͬͳΕ
ͼͽͻ–
͌ͼͺͰͽͺͻͪͻͪͯͳ͵ͪͳ ͼͶ;ͱͫͰͳ͵ͪͲͪͬͳͼͳ ΒͰ
ͺͻͰͯͼͽͪͶͭͪ
ͳ ͯ ͼͪͭͰ ͼͳͯͳ͵ͪͶͭ
ͺ͵ͻͰͽ͍ͪ͌ͻͪ;ͼ͵ΒͼͰͽͻͪΒ͵ͬͪͶͷͪͼͬͳͰͼͽͯͯͯͪͪͼ́ͪ͵ΒͰͼͳͯͳ͵ͪͶͪ
ͻͭͪͳͲͬͪͼͽͲͪͺͼͶͰͳͼͬͰͭͪ #FSOBDJBI
ͼͽͻ
ͼͳͯͳ͵ͪͽͳͼ;ͼͰ;ͼͺͰ;ͯͻ;ͱͳ
ͬͪͶͳ ͼ ͯͻ;ͭͳͷ ͭͻͪΌͪͼ͵ͳͷ ͺͻͽͰͼͽͳͷͪ ͈Ͱͽ ͭͯͳͪ ͼ; ͯͶͪͭͪͶͳ ;ͼͬͪΒͪΔͰ ͺͻͷͰͪ Ͳͪ͵ͪ ͪ
ͽͰͽ;ͻͪͯͳ͵ͪ
ͪͶͳΒͰͬͶͪͯͪΒ;Εͪ͵ͶͪͼͪͪͷͰͽ;ͶͪͻͰͼͽͻͳ͵ͽͳͬͰͯͻͰͯͫͰͲͪ͵ͪͻͪͯ;͍ͻͪ;ͼ
͵ͪ ΒͰ ͲͰͷΓͪ ; ͵ΒΒ ΒͰ ͻͪͲͬͳΒͰͪ ͭͻͪΌͪͼ͵ͪ ͼͶͳͯͪͻͼͽ ͆ͪΒͬͰΕͳ ͽͻͪΒ͵ͬͳ ͳ ͯͰͷͼͽͻͪͳΒͰ
ͳͻͷ ͍ͻͪ;ͼ͵Ͱ ͯͭͯͳͶͳ ͼ; ͼͰ ; ͷͪΒ; ͭͯͳͰ ͈ͻͽͳͬ ;ͼͬͪΒͪΔͪ ͬͭ Ͳͪ͵ͪ ͻͪͯ;
;ͼͽͪͶͳͼ;ͻͪͯͳͳ
ͼͶ;ͱͫͰͳͳ
ͼͫΓͰ;;͵ͶͰͪͻ͵ͪͷͪ
ͪͪͰͻͯͻͷͳͷͪ
ͺͪͳͺͶͳͳΒͪ #MJD
2
̹ͳͶΒͰͬͰͶͳ͵ͳͼ;͵ͫͪ
;͵ΒͳͷͪΒͰͫͳͶͷͭͪͼͳΓͪͯͼͽͻͪͰͯͰͷͼͽͻͪͪͽͪͳͺͶͳ
ͳΒͰ͈ͶͳͳΒͪΒͰ;ͺͽͻͰͫͳͶͪͺͰͯͻͰ͵Ͱ
ͼ;ͲͪͬͰ
ͺͻͰͫͳΒͪΔͪͳͪͺͰΔͪͯͰͷͼͽͻͪͪͽͪ͆ͪ;Ͷͳ
ͪͷ͈ͪͪͻͳͲͪͷͪΒͪͫͳͶΒͰͯͰͷͼͽͻͪͪͽͪ
ͪͷͪΒͪ;ͭͻͪͯͪͺͻͽͰͼͽͬͪͶΒͰ
Γ;ͯͳ̹ͳͶͳͼ;ͺͻͽͳͬ;͵ͳͯͪΔͪͽͻͳͯͰͼͰͽͺͰͽͪͼͬͰͻͪͯͰͰͯͰΔͰ
Ͷͪ͵Ͱͭͽͺ;ͽͪΔͪ
ͷͪΔͰͭ
ͺͶͪΕͪΔB ͺͻͰ͵ͬͻͰͷͰͭ ͻͪͯͪ 7SFNF
͈ͪ ͳͺͪ͵
ͬͶͪͼͽ ΒͰ ͯͰͶͪ ͬͳ ͇͉̀
͢ͰͭͬͰͯͪΓͰͺͻͷͰͰͪͼͽͪͬΓͰͰͼ;ͳͽ͵ͷͭͯͳͰ TFMFHSBG
͊ͪͼͬͳͷͯͻ;ͭͪͳΒͰͼ;ͺͻͳͶͳ͵ͰͪΒ;ͭ;̾͌
ͪͺͻͳͷͰͻ;̻ͻ͵Β̹ͻΒͭͰͰͻͪͶͳͽͻͪΒ͵ͬͪ
ͺͬͯͷͷͰͻͪͽͰͯΔͰ
ͪͶͳͳͳͲͷͰͪͻͪͯͭͲͪ͵ͯͪͬͼͽͬͪ
ΒΒͰͬͰΕͳ͋ͪͷͺͼͽΒͰͼͶͳͯͪͻͰ
ͯͬͰͼͳͯͳ͵ͪͶͰͰͽͻͪͶͰ
ͪͶͳΒͰ;ͼͺͰͽͳͽͻͪΒ͵ͬͪͳͺͻͽͰͼͽͪͫͳͭͽͬͳ͵ͪ͵ͪͬ͆Ͱ͵ͳͯ
;Ͳͻ͵ͪͼ;;ͼͪͲͳͼͳͯͳ͵ͪͶͭͺ͵ͻͰͽͪ̽ͻ;ͭͳͼ;ͷͭͬͪͱͳΒͳ
ͪͯͼͰͼͰͪͷͰͼͽ̻ͻ͵Ͱ;
ͻͪͼͺͯͰͶͳͰ͵ͷͼ͵ͰͳͺͶͳͽͳ͵ͰͷΕͳ;͈̾͌ͽͷͰΒͰͪͪΒͲͪͯ;ͱͰͳΒͪ
ͺͯͼͪͱͳͷͺͻͳ
ͽͳͼͳͷͪ t͋ͻΒ͵Ͱi ͍ͅͅ
̾̓
̾͏̹
ͯͪ ͳͲͷͰͳ Ͳͪ͵Ͱ ͻͪͯ; ͳ ͺͰͲͳΒͪͷͪ
ͺͻͳͬͪͽͳͲ;ΒͰ Βͪͬͪ
ͺͻͰͯ;ͲͰΕͪ
ͪͪͼͽͪͬͳͲͪͯ;ͱͳͬͪΔͰͺͯΒͰͺͬΓͳΒͳͷ;ͼͶͬͳͷͪ
̸̸̸̻͇̺͇̺͆̽͆̓́ͣ: ̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ...
̸̸̸̸̸̸̸͉͉͉͎͉͇̺͈͉͇͈͉͇̺̓̓͋̾́͊͋́̓̾̽͆́͐̓́͑͋̓́͋̾͊͋͋́́̀̾͆͠ͅ
̸̸̸͇͇͉̀̓͆̽͌
̓ͷͺͪͻͪͽͳͬͪͪͪͶͳͲͪͼͳͯͳ͵ͪͶͰͼͰͰ;͊ͻͫͳΒͳͳͻͰͭͳ;;͵ͪͲ;ΒͰͪͼͶͳͼͽͳͳͻͪͲ
Ͷͳ͵Ͱ ; ͺͶͱͪΒ; ͼͳͯͳ͵ͪͽͪ ; ͯͻ;ͽͬ; ͌ ͼͬͳͷ ͼͶ;ͪΒͰͬͳͷͪ ͺͶ;ͻͪͶͳͲͪͳΒͪ ͼͳͯͳ͵ͪͶͰ ͼͰͰ
ͺͻͰͯͼͽͪͬΓͪͶͪΒͰͺͻͰ͵ͳͯͼͯͽͪͯͪΔͷͺͻͪ͵ͼͷ
;͵ΒΒΒͰͺͼͽΒͪͼͪͷΒͰͯͪͼͳͯͳ͵ͪͽ
͵ΒͳΒͰ
ͼͪͷΒͰͯͪͯͯͻ;ͽͬͰͺͶͳͽͳ͵ͳͻͭͪͳͲͪͳΒͪͳΒͪΒͰ;ͶͭͪͽͻͪͼͷͳͼͳΒͪͷΕͳͺͪͻͽͳΒͼ͵ͳͳ
ͯͻͱͪͬͳ ͻͭͪͪ ͆ͪͼͽͪΒͪͶͳ ͼ; ͬͳ ͫͶͳͳ ͼͳͯͳ͵ͪͶͭ ͻͭͪͳͲͬͪΔͪ
ͫͻΒͳ ͼͳͯͳ͵ͪͽͳ
ͷͰΌ;͵ΒͳͷͪΒͰ ͺͼͽΒͪͶͪ ͵͵;ͻͰͳΒͪͲͪͶͪͼͽͬ ͳͷͰͼͽ;ͯͻ;ͽͬ;̸Ͷͳ ͽͳΒͰͫͳͶͯ
ͬΓͲͪ;ͼͺͰ;ͫͻͫͳͲͪͲͪͽͳͽ;ͬͰΕͯͼͽͳͭ;ͽͳ Ͱ͵ͷͼ͵ͳͳͼͳΒͪͶͳͺͻͪͬͪͻͪͯͳ͵ͪ
̻ͽͬͯͪΒͰͼͬ;ͯͪͳͲͼͽͪͶͪͬͪͼͽͻͪͽͰͭͳΒͪͯͰͶͬͪΔͪͼͳͯͳ͵ͪͽͪ
ͺͻͳͷͰͻͰͪͳͲͷͰΔͰͳͷ;ͼͶ
ͬͳͷͪ ͊ͳͯͳ͵ͪͽͳ ͼ; ͼͰ ͼͶͳ ͺͪͪͶͳ ͺͬͯͷ ͳͲͷͰͪ ͳ ͯͺ;ͪ ͇͉̀ͪ ͋ ΒͰ ͺͼͶͰͯͳͪ
ͳΔͰͳͰͯͪͼ;ͳͼͽͳͪͶͭͯͪͬͳ ͍ͅͅ
̾̓
͊ͬͰͽͼ͵ͪͫͪ͵ͪ
͇͉ͅ
ͫͻͳͼͰͶͼ͵ͪͪͯͷͳͳͼͽͻͪͳΒͪ
ͪͶͳͳͼͶͳͳͯͷͪΕͳͳͲͬͻͳͳͽͳͺͻͰͼͪ
͇ͺͪͯͪΔͰͼͳͯͳ͵ͪͶͻͭͪͳͲͬͪͳͻͪͯͳ͵ͪΒͰͺͽͳͽͻͰͯͳ;Ͷͪͳͪͷͪ̾͌
ͪͶͳͷͪΔͰ
ͳͽͰͲͳͬͪͰͭ;ͲͰͷΓͪͷͪ;ͽͻͪͲͳͳΒͳ͌ͬͳͷͯͻ;ͭͳͷͪΒͰͽͷͰͪΒͬͳͰͯͺͻͳͰͶͪͺͻͳͬͪͽͳ
ͲͪͳΒͪ͌͊ͻͫͳΒͳΒͰͽ͵ͷͺͻͬͰͯͰͰͳΒͰͽͻͪͲͳͳΒͰͺͻͳͬͪͽͳͲͪͳΒͪͫͳͶͪ;ͼͺͻͰͪ;ͯͼ;ͪ
ͲͰͷΓͰ ; ͻͰͭͳ; ͈ͻͰͪͽ ͲͪͺͼͶͰͳ ; ͼͳͯͳ͵ͪͽͳͷͪ ͭͯͳͰ ͫͳ KF
ͪ ͼͬͰͭͪ
͑ͽͼ;ͼͰͬͳͰ;ͫͻͲͪͬͪͶͰͽͻͪͲͳͳΒͪͳͺͻͳͬͪͽͳͲͪͳΒͪ
ͺͪͯͪΒͰͫͻΒͼͳͯͳ͵ͪͶͻͭͪͳ
Ͳͬͪͳͻͪͯͳ͵ͪ
ͪͺͪͯͪΒͰͳ;ͭͶͰͯͼͳͯͳ͵ͪͽͪ;ͳͷͪͶͪͼͽͬͪͳͭͻͪΌͪͪ 4UPKJMKLPWJǀ
ͼͽͻ
͌ͺͻͳͬͪͽͳͷͺͻͰͯ;ͲͰΕͳͷͪͼ͵ͻͯͪͳͰͷͪͼͳͯͳ͵ͪͽͪ͌ͺͻͳͬͪͽͳͲͬͪͳͷͼ;ͻͰͽ͵ͼͽ
ͪͶͳͳ
ͽͪͯͪͼ;͵ͫΓͰͳͳͰͷΕͳ͊ͷͪΔͳͬͪΔͰͫͻΒͪͲͪͺͼͶͰͳͯͬͯͳͼͪͷͺͼͰͫͳͳͯͷͪΔͰͭͼͳ
ͯͳ͵ͪͶͭͶͪͼͽͬͪ͌ͼͶͬͳͯͰͶͬͪΔͪͼ;ͼͬͰͰͺͬΓͳΒͳ
ͺͼͰͫͪ͵ͳͲͷͰ͇͉ͪ̀ͪ̓ͻͰ
ͼͰͳͼͬͪͼͳͯͳ͵ͪͶͪͺͻͪͬͪ
ͽͪ͵ͯͪͼͳͯͳ͵ͪͽͳͰͷͪΒ;;ͬͳͯ;ͺͼͶͬͪΔͰ
ͪͶͳͳ;ͪͷͰͻͰ
ͺͼͶͯͪͬͪͽͺ;ͽͪΔ;ͻͪͯͳ͵͇ͪͳ ͰͷͪΒ;ͳ;ͬͳͯ;͵;ͺͺͻͯͪΒͳ;ͭͬͻ
ͪͲͪ͵ͳͷͰ
ͷͭ;Εͪͬͪͳ͵ͶͰ͵ͽͳͬͺͻͰͭͬͪͻͪΔͰ͇ͺͻͳͬͪͽͳͲͪͳΒͳͺͻͰͯ;ͲͰΕͪͺͼͶͰͭͯͳͰͯͶ;;ΒͰ
̸ͭͰͳΒͪͲͪͺͻͳͬͪͽͳͲͪͳΒ; Ͷͪ
Ͷͪͼͽͪͬ
͇ͪͺͻͯͪΒͰ
ͫͳͻͪ͵;ͺͪ
ͯͻͰΌ;ΒͰ;ͼͶͬͰ
ͺͻͯͪΒͰ
ͬͻͳͪͯͲͻͪͯͼͺͻͬΌͰΔͰͷ͵;ͺͺͻͯͪΒͭ;ͭͬͻͪͳͺͪͪͼͰ͵ͪͼͽͬͪͻͳͬͶͪͼ
ͳ ͵ͪͺͳͽͪͶͪ ͊ͳͯͳ͵ͪͽͳ ͼͰ ͵ͼ;Ͷͽ;Β; ΒͰͯͳ ͺͻͳͶͳ͵ͷ ͵ͻͰͳͻͪΔͪ ͼͳΒͪͶͭ ͺͻͭͻͪͷͪ Ͳͪ
ͬͳͪ͵ͻͪͯͳ͵ͪ ͆ͬͪ͵ͬͳΕ
ͫ
ͼͽͻ
͊ͺͻͷͰͪͷͪͻͪͯͭͳͼͳΒͪͶͭͲͪ͵ͯͪͬͼͽͬͪ
ͼͳͯͳ͵ͪͽͳͼ;
͵ͪ͵;͊ͻͫͳΒͳ
ͽͪ͵ͳ;ͻͰͭͳ;
ͫͳͶͳͼ;ͰͳͬͳͰͺ;ͽ̻ͪͶͪͬͳͳͳͳΒͪͽͻͳ
ͽͳ ͺͻͷͰͪ ͫͳͶͳ ͼ; ͳͼͽͳ ͬͰΕ ͬͳͰ ͺ;ͽͪ ͺͷͰ;ͽͰ ͷͰΌ;ͪͻͯͰ ͿͳͪͼͳΒͼ͵Ͱ
ͺͶͳͽͳ͵Ͱ ͳ
ͬΒͰͳͼͽͳͽ;ͳΒͰ
ͪͯͷͪΕͪͬͶͪͼͽΒͰͫͳͶͪͳͲͬͻͳͶͪͽͳͪͶͭͪ
̸ͭͰͳΒͪͲͪͺͻͳͬͪͽͳͲͪͳΒ;ΒͰͭͶͪͬͽͰͶ͵ΒͰͺͻͳͺͻͰͷͪ
ͺ͵ͻͰΕͰ
ͼͺͻͬͯͳͺͻͳͬͪͽͳͲͪͳΒ; Ͷͪ
. ͌
Ͷͪ;41. ͼͽͪͬ. ͪͬͯͳͼͰ̸ͯͪͭͰͳΒͪͺͽͺͳͼ;ΒͰ;ͭͬͻͼͪ͵;ͺͰͷͺͻͰͯ;ͲͰΕͪ ̀ͪ͵ͺͻͳͬͪͽͳͲͪͳΒͳ
t͊Ͷ;ͱͫͰͳͭͶͪͼͳ͵͉͊i
ͫͻ
ͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͺͼͶͰͯΔͳͷͳͲͷͰͪͷͪͳͯͺ;ͪͷ͇͉ͪ̀ͪ;ͻͰͭͳ;ͪΒͬͪͱͳΒͰͼ;ͫͳͶͰtͻͰͿͻͷͰiͻͪͯͳ
ͯͼͪ ;ͼͷͳͼͶ;ΔͳͬͰͯͪΓͰͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͰ ͋ ͼͰ͵͵ͻͰͽͳͲͻͪͱͪͬͪͶ ͺͻͰ͵ ;͵ͳͯͪΔͪ
ͳͶͳͳͲͷͰͪͬͰΕͯͼͽͳͭ;ͽͳͼͶͰͯͰΕͳͰ͵ͷͼ͵ͳͺͻͪͬͪͻͪͯͳ͵ͪͯͰͬ
ͰͯͰΓͳͷͰͼͰ
ͻͪͯͬͻͰͷͰ͵ͶͰ͵ͽͳͬͺͻͰͭͬͪͻͪΔͰͳͼ͵ͶͪͺͪΔͰ͵ͶͰ͵ͽͳͬͳ;ͭͬͻͪͼͳͯͳ͵ͪͶͻͭͪͳͲ
ͬͪΔͰͳͺͻͪͬͪͽͻͪΒ͵ͺͶͪΕͪΔͰͺͻͰ͵ͬͻͰͷͰͭ
Εͭ
ͼͷͰͼ͵ͭͳͻͪͯͪͰͯͰΓͷͳͯͻͱͪͬͳͷ
ͺͻͪͲͳͳͷͪ;ͽͬͻΌͳͬͪΔͰͼͬͳͰͲͪͻͪͯͪͳͼͷͪΔͰΔͰͲͪͬͻͰͷͰͭͯͳΔͰͭͯͷͻͪͳͫͶͬͪΔͪ
ͺͶͪΕͪΔͰͪ͵ͪͯͪͲͪͻͪͯͳͼ͵;ͼͽͬͳͷͳ;ͶͳͻͪͯͫͰͲͫͰͯͼͽͪͻͪͯ;ͪͽͳͺͳͳͫͶͳͳͻͪͯͪͳ
ͪ͵ͪͯͪͲͪͽ ͻͪͯ͵ͯ͵;ΕͰ
ͪͯͻͰΌͰͬͻͰͷͰ
ͼͰͺ;ͳͷͻͪͯͳͷͬͻͰͷͰͷ
ͬͪͺͻͼͽͻͳΒͪ
ͺͼͶͯͪͬͪ
ͺ;ͭͬͻ;ͯͰͶ;ͳͶͳͪ;ͽͻͼ͵ͷͻͪͻ;
ͳͯͻ;ͭͪ͊ͪͯͻͱͪΒͺ;ΌͰͳͻͰͰΔͪΒͰ
ͼͶͳͪ;ͷͭͳͷͼͶ;ͪΒͰͬͳͷͪ7
̀ͪ͵ͻͪͯ;ͺͻͺͳͼ;ΒͰͯͪͼͰͼͬͪ͵ͪͼͳͯͳ͵ͪͶͪͻͭͪͳͲͪͳΒͪͻͰͭͳͼͽͻ;ΒͰ;ͻͰͼͻͷͷͳͳ
ͼͽͪͻͼͽͬ;
;ͲͬͰͶͳ͵ͪͯͳͼ͵ͻͰͳͪ ͺͻͪͬͪͷͳͳͼͽͻͪ
ͺͪͫͻΒͼͳͯͳ͵ͪͽͪ
Ͱͼͽ ͵ͻͳͼͽͰͳ
ͺͼͶͯͪͬͳͳͬͶͪͼͽ͵ͪͪͻͭ;ͷͰͽͺͻͽͳͬͼͳͯͳ͵ͪͽͪ ͆ͬͪ͵ͬͳΕ
ͪ
ͼͽͻ
͆ͪͽͪΒͪͳ
͵ͻͰ ͼͰ ͳ ̓ͬͰͳΒͰ ͳ ͇͉ͪͅ ͋ͪ͵ ͰͰͭ Ͱͷͪ ; ͻͪͲͬͳΒͰͳͷ Ͷͪͳͪͷͪ ̾͌ Ta
;ͼͳͽΔͰͼͽͼͳͯͳ͵ͪͶͰͼͰͰͶͪ͵ͪͬͪͺͼͶͯͪͬͳͷͪͯͪͪͷͰͽ;ͼͬΒͰͳͽͰͻͰͼͰͻͪͯͳͳͷͪ͌
͊ͻͫͳΒͳ ͺͼͽΒͳ Ͱ͵Ͷͳ͵ ͬͰΕͳ ͼͳͯͳ͵ͪͶͳ ͰͽͻͪͶͪ
ͯ ͵Βͳ ͼ; ͻͰͺͻͰͲͰͽͪͽͳͬͰ ̻͌͊
t͆ͰͲͪͬͳͼͼͽiͳ͊ͪͬͰͲͼͪͷͼͽͪͶͳͼͳͯͳ͵ͪͽͪ͊ͻͫͳΒͰ͐ͰͼͽͳͷͻͰͺͻͰͲͰͽͪͽͳͬͼͽͼͺͻͪͬͪΒ;
̸ͼͳΒͪͳΒͪͼͶͫͯͳͳͰͲͪͬͳͼͳͼͳͯͳ͵ͪͽͪͳ̓ͿͰͯͰͻͪͳΒͪͼͶͫͯͳͼͳͯͳ͵ͪͽͪ͆Ͱͼ
ͶͳͯͪͻͼͽͷͰΌ;ΔͳͷͪͳͼͺΓͰͪΒͰͳͺͻͳͶͳ͵ͷͺ͵ͻͰͽͪΔͪͽͻͪΒ͵ͬͪͳͺͻͽͰͼͽͪͲͫͭͳͲͷͰͪͳ
ͯͺ;ͪ̀01a.
͎͌ͻͬͪͽͼ͵ΒͳͷͪͺͰͽͼͳͯͳ͵ͪͶͳͰͽͻͪͶͪ
ͪ;ͼͬͳͷͼͳͯͳ͵ͪͽͳͷͪ;ͶͪΔͰΒͰͲͪͺ
ͼͶͰͳͻͪͯͳ͵ͪͳͼͶ;ͱͫͰͳ͵ͪ͊ͽͰͺͰͼͳͯͳ͵ͪͶͰͻͭͪͳͲͬͪͼͽͳͪΒͬͰΕͳΒͰ;ΒͪͬͷͼͰ͵ͽͻ;
͵
ͪͰͽͳͻͳͺ;ͽͪͷͪΔͳ;ͺͻͳͬͪͽͷͼͰ͵ͽͻ; #PMMEPSG
ͼͽͻ
͋͵ͷͭͻͪΌͪ
ͼ͵ͭͻͪͽͪͼͳͯͳ͵ͪͽͳͼ;ͼͰͯͻͰ͵ͶͳͽͻͪΒ͵ͬͪ
ͺͪΒͰͽͪͶͪͼͻͪͯͳ͵ͳͽͻͪΒ͵ͬͪ;ͼͶͰͯͳͺͼͶͰ
ͽͭͪ͊ͳͯͳ͵ͪͶͰͰͽͻͪͶͰͼ;;ͭͶͪͬͷͫͳͶͰͼͶͳͯͪͻͰ
Ͱͷ;ͼͬͰͯͳͳͽͯͪͼ;ͲͪΒͰͯ ͼͪ
ͼͽ;ͯͰͽͳͷͪͳͭͻͪΌͪͳͷͪͻͭͪͳͲͬͪͶͰΒͪͬͳͺͻͽͰͼͽͺͻͽͳͬͺͻͳͬͪͽͳͲͪͳΒͰt͈Ͱͽͻ͵ͰͷͳΒͰiͳͲ
̓;ͽͳͰ͌ͺͻͽͰͼͽ;ΒͰ;ͰͼͽͬͬͪͶͪ͵.Γ;ͯͳ
ͯ͵;ͼͪͷͷͷͰͼͽ;ͱͳͬͳͼͬͰͭͪ. 1BWMP
WJǀ
ͼͽͻ
ͅͰΌ;ͪΒͬͰΕF;ͼͺͰͰͻͬͪͽͼ͵ͳͼͳͯͳ͵ͪͽͪ;ͫͻͪΒͪͼͰ ͳͽͽͼ;ͼͳͯͳ͵ͪͶͰ
ͰͽͻͪͶͰ Ͳͪ ͼͪͷ ͯͬͰ ͰͯͰΓͰ ͭͯͳͰ
ͼ͵;ͺͳͶͰ 717. ͺͽͺͳͼͪ ͭͻͪΌͪͪ Ͳͪ ͻͰͿͰͻͰͯ;ͷ
ͺͻͽͳͬͳͲͷͰ͇͉ͪ̀ͪ 1BWMPWJǀ
̓ͪ͵ΒͰͬͶͪͯͪͺͬ;͵ͶͪͺͻͰͯͶͭ̀ͪ͵ͪ ͳͲͺͻͰͯ;ͻͰ
ͼͳͯͳ͵ͪͽͳͼ;ͼͬΒ;ͰͰͻͭͳΒ;;ͼͷͰͻͳͶͳͺͻͽͳͬͬͰͿͪͲͳͬͰͯͷͪΕͰͳͼͬͰͽͼ͵Ͱ͵ͪͺͳͽͪͶͳͼͽͳ͵Ͱ
͵ͶͪͼͰ
ͪ͵ΒͪΒͰ;ͼͶͰͯͳͶͪͽ͵ͷͪͻͰͯͰͯͬͰͭͯͳͰ ͌ͿͰͫͻ;ͪͻ; ͭͯͳͰͼͬͳͼͳͯͳ͵ͪͶͳ
7
̽ͰͿͳͳͳΒͰͻͪͯͭͬͻͰͷͰͪ;ͻͬͽͼ͵ͷͳͼͻͺͼ͵ͷ͇͉̀;ͼ;ͼͶͳͰ͐Ͷͪt͉ͪͯͬͻͳΒͰͷͰΒͰͬͻͳΒͰͷͰ;
͵ΒͰͷΒͰͻͪͯͳ͵ͫͪͬͰͲͪͯͪͫͪͬΓͪͺͼͶͬͰ
ͯͼ;͵ΒͰͷ ΒͰͼͺͻͰͷͪ ͻͪͼͺͶͱͳͬ
ͫͪͬΓͪͽͳͺͼͶͬͰ
ͺͻͰͷͪ ;ͺ;ͽͳͷͪ ͺͼͶͯͪͬͪ
ͪ ͷΒͰͼͽ; ͭͯΒͰ ͼͰ ΔͰͭͬͳ ͺͼͶͬͳ ͫͪͬΓͪΒ;
ͳͶͳ ͯͻ;ͷ ͷΒͰͼͽ; ͵ΒͰ ͯͻͰͯͳ
ͺͼͶͯͪͬͪi ;BLPO o SBEV
//
broj EPL
Hrvatski sabor
͌Ͷͪ; ͺͳͰt͉ͪͯ
ͬͻͰͷͰ ΒͰ ͬͻͰͷͰͼ͵ͳ ͺͰͻͳͯ ͵ͷͰ ΒͰ ͲͪͺͼͶͰͳ ͯ;ͱͪ
ͯͼ ͻͪͼͺͶͱͳͬ ͯͪ ͫͪͬΓͪ ͺͼͶͬͰ ͺͻͰͷͪ
ͪͶͲͳͷͪͺͼͶͯͪͬͪ
ͪͷͰͼͽ;ͭͯͰͼͰͺͼͶͬͳͫͪͬΓͪΒ;
;ͼ͵Ͷͪͯ;ͼͪͲͪ͵ͷi ̀ͪ͵ͻͪͯ;
t͊Ͷ;ͱͫͰͳ
ͭͶͪͼͳ͵͉͊i
ͫͻ
i
̸̸̸̻͇̺͇̺͆̽͆̓́ͣ: ̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ...
ͰͽͻͪͶͪ
͵ͪͯͪΒͰ ͬͶͪͯͪ ;ͺ;ͽͳͶͪ ͺͻͰͯͶ͇͉ͭ̀ͪ ; ͼ͵;ͺͽͳ;
ͲͪͺͻͰͽͳͶΒͰtͻ;ͰΔͰͷ ͬͶͪͼͽͳi
5BOKVH
̺ͶͪͯͪΒͰ; Β;Ͷ;ͭͯͳͰ ;ͼͬΒͳͶͪͼ͵ͻͳͯͰͽͳͪ ͼͪͯͻͱͪΒͺͻͰͯͶ͇͉ͭͪ̀ͪ
͵ΒͳΒͰͻͪͳΒͰͺͬ;͵ͶͪͳͲͺͻͰͯ;ͻͰ
͌͊ͶͬͰͳΒͳΒͰΒͪ͵ͼͳͯͳ͵ͪͶͳͺ͵ͻͰͽͬͯͳͺͻͰ͵ͶͳͲͼͳΒͪͶͳͼͽͳ͵ͭͼͳͼͽͰͷ͈ͪͼͽΒͰ
ͯͬͰͼͳͯͳ͵ͪͶͰͰͽͻͪͶͰ ͇Ͱͼ;ͫͳͶͰͻͰͶͪͽͳͬͼͶͳͯͪͻͰͳͯͺͻͳͰͶͰͼ; ͯͪ;ͺͻͬͳͺͰͽͪͰͼͽ
ͭͯͳͪͽͻͪͲͳͳΒͰͰͫ;ͯͰ ͺͻͳͷͰΔͰͪt͵ͺͻͳͬͪͽͳͲͪͳΒͪi̺ͰΕͪͼͳͯͳ͵ͪͶͪͰͽͻͪͶͪ ͊ͪͬͰͲ
ͼͶͫͯͳ ͼͳͯͳ͵ͪͽͪ ͊ͶͬͰͳΒͰ
ΒͰ ͳͷͪͶͪ ͪ͵ͽͳͬͭ ;ͰΕͪ ; ͺͻͳͬͪͽͳͲͪͳΒͳ ͳͼͪΒͯͰͻͼ͵Β ͳ
ͷͪͼͬΒ
ͪ;ͼͺͻͳͶͪΒͰͳͪͷͰͽͪΔͰͰͶͳͫͰͻͪͶͰͳͯͰͶͭͳΒͰͻͪͲͬΒͪͼͬͰ̻ͯͯͳͰ .FO
DJOHFS
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͋ͪͯͪΒͰ͊ͶͬͰͳΒͪ;Ͷͪ;̾͌
ͪͷͭͰͳͲͬͪͶͪͼͰͪͳͪͶͪͳ͵ͷͺͻͪͯͻ
ͼ͵ͪ Ϳͻͪ͵ͳΒͪ ͫ;ͻͱͪͲͳΒͰ ͈ͼͰͫͪ ;ͼͺͰ ͼͳͯͳ͵ͪͽͳ ͼ; ͼͽͬͪͻͳͶͳ ͷͪͼͬͳͷ ͻͰͿͰͻͰͯ;ͷͷ
ͺͻͽͳͬͽͲͬ ͷͪͶͭͻͪͯͪͲͪͰͲͪͺͼͶͰͰͳͼͽ;ͯͰͽͰ ͪͺͻͳͶͭͯͳͰ
ͪͺͼͶe ͽͭͪͳͺͻͽͰͼͽͳ
ͷͪͳͽͻͪΒ͵ͬͳͷͪͺͻͽͳͬͳͲͷͰa Ͳͪ͵ͪͺͰͲͳΒͪͷͪ̓ͻͪΒͰͷͳͺͰͽ͵ͷͭͯͳͰͼ;
ͷͰͼͰͳͷͪ ͻͭͪͳͲͬͪͳ tͪͻͯͳ ;ͼͽͪͳi
; ͵Βͳͷͪ ͼ; ;ͰͼͽͬͬͪͶͳ ͻͪͯͳͳ
ͺͰͲͳͰͻͳ
ͭͻͪΌͪͳ ͳ ͼͽ;ͯͰͽͳ ̹ͳͶͳ ͼ; ;ͼͷͰͻͰͳ ͺͻͽͳͬ ͺͶͳͽͳ͵Ͱ ͽͰͯΔͰ
ͭ;ͫͳͽ͵ͪ Ͱ͵ͷͼ͵ͳ ͺͻͪͬͪ
ͻͰͿͻͷͰͫͻͪͲͬͪΔͪͳ͵ͻ;ͺͳΒͰ ,SBØPWFD
354
͋ͷͺͻͳͶͳ͵ͷͼͳͯͳ͵ͪͽͳͼ;ͫͳͶͳ
ͼͶͱͳͼͪͼͽ;ͯͰͽͳͷͪ
ͺͰͲͳͰͻͳͷͪͳͯͻ;ͭͳͷͭͻͪΌͪͳͷͪ ͈ͬͯͷͳͲͷͰ͇͉ͪ̀ͪ ;͊ͶͬͰͳΒͳ
ΒͰͺͻͳͽͳͼͪ͵ͼͳͯͳ͵ͪͽͪͳͺͪ͵ͯͰͶͳͷͳ ;ͻͯͳͺͶͯͷ̀ͪ͵ΒͰͺͻͰͳͲͳͻͪͺͬͻͰͷͰͰͺͼͶ
ͬͰ
ͻͪͯͬͪͺͻͼͽͻͳΒͪͺͼͶͯͪͬͪ
ͼͰͲͼ͵ͳͻͪͯ
ͳͲΒͰͯͪͳͺͻͪͬͪͲͪͺͼͶͰͳͪͯͻͰΌͰͳ
ͰͯͻͰΌͰͬͻͰͷͰͳͬͳͰͺͻͰͳͲͳͻͪ;ͼͶͬͰͺͯ͵Βͳͷͪͻͪͯͳ͵ͯͫͳΒͪͽ͵ͪͲ
͇ͬͯͰ ͳͲͯͬͪΒͪͷ Ͱ͵Ͱ ͯ ͪΒͲͪͪΒͳΒͳ ͼͳͯͳ͵ͪͶͳ ͪ͵ͳΒͪ ͽ͵ͷ ͳ ͭͯͳͰ
̓ͻͪΒͰͷͭͯͳͰ;̹Ͱͭͻͪͯ;ΒͰ͊ͻͺͼ͵ͳͼͳͯͳ͵ͪͶͳͿͻͽ ;͵ΒͰͷͼ;̓ͿͰͯͰͻͪͳΒͪͼͶͫ
ͯͳͼͳͯͳ͵ͪͽͪ
̸ͼͳΒͪͳΒͪͼͶͫͯͳͳͰͲͪͬͳͼͳͼͳͯͳ͵ͪͽͪ
͌ͯͻ;ͱͰͳͼͳͯͳ͵ͪͽͳt͊Ͷ
ͭͪi
́ͯ;ͼͽͻͳΒͼ͵ͳ ͼͳͯͳ͵ͪͽ ͳ ͌ͯͻ;ͱͰΔͰ ͼͳͯͳ͵ͪͽͪ ͺͰͲͳͰͻͪ ͊ͻͫͳΒͰ
ͺͻͽͰͼͽͬͪ ͺͻͽͳͬ
ͺͻͰͯͶͭͪͲͪ͵ͪͻͪͯ;ͳ̀ͪ͵ͪͼͽͰͪΒ;̀ͪͽͰͬΒͰͫͳͯͪͼͰͳͺͬ;͵;ͳͲͺͻͰͯ;ͻͰ;ͼͬͪΒͪΔͪ
Blic
͊ͬͰΒͰͺͰͶͺͯ ͼͶͭͪͷt͉ͪͯͳ͵ͳΒͰͻͫi
ͪ͵;ͺͳͶͼͰΓ;ͯͳ̀ͪͬͻͳͶ
ͼͰ ͷͳͻͷ ͺͻͰͯͪΒͷ ͲͪͽͰͬͪ ͻͭͪͳͲͪͽͻͪ ͺͻͽͰͼͽͪ ͻͰͼͻͷ ͷͳͳͼͽͪͻͼͽͬ; ͋͵ͷ ͼͶͰͯͰΕͰ
ͭͯͳͰͻͭͪͳͲͬͪͳͼ;ͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ̀ͪ͵ͪͻͪͯ;;ͯͻ;ͭͳͷͭͻͪͯͬͳ
ͷͪ ̀ͻͰΔͪͳ;
̓ͻͪͭ;ΒͰͬ;
͆ͳ;
͊ͳͯͳ͵ͪͽͳͼ;ͲͪͽͰͬͪͶͳͯ;ͼͽͪΒͪΔͰͯͽͳͲͪ͵ͪ
ͪͺͽͷ
͵ͻͰ͵ͽ;ͼͪͻͪͯΔ;ͪͿͻͷ;ͶͳͼͪΔ;ͳͲͷͰͪ̀ͪ͵ͪ ͼͬͳtͼͳΒͪͶͳͺͪͻͽͰͻͪi̽ͬͰͻͰͺͻͰͲͰ
ͽͪͽͳͬͰ ͰͽͻͪͶͰ ͼ; ; ͽͳͷ ͺͻͰͭͬͻͳͷͪ ͼͪ ͬͶͪͼͽͳͷͪ ;ͰͼͽͬͬͪͶͰ ; ͬͳͰ ͪͬͻͪͽͪ ͋; ;Ͷͭ;
ͼͺͻͪͬͪͶͳͼ;ͳͷ̸͊͆͊ͳ̓͊͊͑ͽΒͰͬͳͰͻͪͼͽͪͺͻͳͽͳͼͪ͵ͯͼͽͻͪͰ ͍ͪͅͅ
ͪͳͼͽͳͪͻ͵
Ͳͪͼ͵ͶͪͺͪΔͰͼͺͻͪͲ;ͷͪͼΔͳͷͬͳͷ͵ͻͰͯͳͽͳͷͪ
ͽΒͰͬͶͪͼͽͬͻͳͶͪͬͰΕͳͺͻͳͽͳͼͪ͵ ͪͼͳͯͳ
͊ͶͬͰͪ͵ͳͲͪ͵ͻͪͯ;ΒͰͺͼͶ;ͱͳ͵ͪͷͯͰͶͲͪͳͲͻͪͯ;ͻͬͪͽͼ͵ͭ
ͪΒͰͼͶͳͪͼͻͺͼ͵ͷ͆ͪΒͬͪͱͳΒͰ
ͻͪͲͶͳ͵Ͱ ͷͰΌ; Δͳͷͪ ͯͼͰ ͼͰ ͪ ͯ;ͱͳ; ;ͭͬͻͪ ͪ ͯͻͰΌͰ ͬͻͰͷͰ
ͺͻͪͬͪ ͻͪͯͳ͵a ͵Βͳ ͽͪ͵ ͻͪͯͰ
ͽͺͻͰͷͳͰͲͪͼͶ;ͪΒͼͽͪΒͪΔͪͫͰͲͺͼͶͪ
ͬͻͰͷͰͲͪͼͽͪͻͰͬͪΔͪ ͺͽͻͪͱͳͬͪΔͪͯͺͼͶͯͪͬͪͳͼͶ͊ͶͬͰͳ
ͼ; ;ͼͺͰͶͳ ͯͪ ͻͪͯͳͳ ͪ ͯͻͰΌͰ ͬͻͰͷͰ ͳͷͪΒ; ͳ ͻͰͭͻͰͼ ͵ͪ ͳ ͲͪͺͼͶͳ ͪ ͰͯͻͰΌͰ Ͷͪ
ͲͪͼͽͪͻͰͬͪΔͰͺͽͻͪͱͳͬͪΔͪΒͰͺͰͽ ͭͯͳͪ Ͷͪ
ͯ͵ΒͰ;͊ͻͫͳΒͳͳ͎ͻͬͪͽͼ͵Βͭͯͳ͈ͪͼͽΒͳͺͼͰͫͪ
ͼ͵ͪͶͪͺͭͯͳͪͷͪ ͼͽͪͱͪͲͪͬͳͼͳ;ͽͺͻͰͷͳͪ
ͯ͵ΒͰ;͊ͻͫͳΒͳͽͻͰΕͳ; ͼͬͰͲͪͻͪͯͰͳͽͯ ;BLPO o
EFPOJI razmerjih
6SFEOJlistRS
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3. 2013
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ͪͽͰ ͯͪ ͺͻͳͬͪͽͰ ͺͻͰͯͶͱͰͰ ͳͲͷͰͰ ͇͉̀ͪ ͊ͳͯͳ͵ͪͽͳ ͼ; ͬͳͰ ͺͻͰͽͳͶͳ ͭͰͰͻͪͶͳͷ
ͽͻͪΒ͵ͷ
ͬͳͰͯͰͬͳͷͫͶ͵ͪͯͪͷͪͼͪͫͻͪΕͪΒͪ
ͻͪͯͳ͵ͪͶͳΒͳͷͼͳͯͳ͵ͪͶͳͷͺͻͽͰͼͽͳͷͪ
Ͱͭ
ͽ ͼ; ͳͷͪͶͳ ͼͪͭͰ ͯͪ ͷͪ͵ͪͻ ͯͰ ͺͻͰͽΔͳ ͼͽͬͪͻ ͼͽͬͪͻͰ ̀ͪͳͷΓͳͬ ΒͰ ͯͪ ͼ; ͺͷͰ;ͽͰ ͯͬͰ
ͪΒͬͰΕͰͼͳͯͳ͵ͪͶͰͰͽͻͪͶͰ;͊ͻͫͳΒͳͽ͵ͷͽͰͭͯͳͰͫͳͶͰͯͼͽͪͼͶͳͯͪͻͰ͌ΒͰͯͳͳͳΒͰͳ
ͼͺΓͳͿͪ͵ͽͻ– ͺͼͽͪͶͳͼ;ͺͼͷͪͽͻͪͳͪ͵ͿͰͻͰͳΒͪͷͪͪ͵ΒͳͷͪͶͪͬͳͬͶͪͯͰͳͲͬͰͽͪ
ͬͪΒ;ͽ͵;ͺͻͰͭͬͪͻͪΔͪͺΒͰͯͳͳͷͺͭͶͪͬΓͳͷͪͲͪͺͻͳͼͽ;ͺͪΔͰ;̾͌.
͌ͺͻͬΒͺͶͬͳͳͭͯͳͰ;͊ͻͫͳΒͳΒͰͪͼͽͪͬΓͰͪͿͪͲͳͬͪͳͲͬͻͰͬͶͪͼͽͳͳͺͼͶ
ͯͪͬͪͪͯͪͼͰͽͺͻͰ;ͼͬΒͰͳͲͷͰͰͳͯͺ;Ͱ̀ͪ͵ͪ ͻͪͯ;͆ͰͲͪͯͬΓͳͼͳͯͳ͵ͪͶͳͼ;ͺͻͽͰ
ͼͽͬͪͶͳͲͫͭͪΒͪͬΓͰͰͫͻͲͳͰ
ͳͲͼͽͪΒͪΔͪΒͪͬͰͻͪͼͺͻͪͬͰ
ͲͪͫͳͶͪͱͰΔͪΔͳ͵ͪͺͻͰͯͼͽͪͬͳ͵ͪ
ͻͪͯͳ͵ͪͳͲͫͭͳͽͭ;ͼͬͪΒͪΔͪ̀ͪ͵ͪͻͪͯ;͋ͻͪͱͳͶͳͼ;ͼͽͪͬ͵;ͻͰͼͻͭͷͳͳͼͽͻͪ
ͺͻͰ͵ͳ
ͯͪͶͳ ;ͰΕͰ ; ͻͪͯͳͷ ͭͻ;ͺͪͷͪ ͼͪ ͬͶͪͼͽͳͷͪ
ͯͪ ͫͳ ͪ ͵ͻͪΒ; ;ͲͪͶ;ͯ ͪΒͪͬΓͳͬͪͶͳ ͭͰͰͻͪͶͳ
ͽͻͪΒ͵͆ͳͼ;;ͼͺͰͶͳͲͫͳΓͳΒͰͯͪͺͻͷͰͰͪͷͰͽ;ͽͪͻͰͰΔͪ
ͯͪͼͰͺͻͰͯͶͭͲͪ͵ͪͺͬ;ͰͳͲ
ͺͻͰͯ;ͻͰ;ͼͬͪΒͪΔͪ
ͺͪͳͽͯͪͼͰͽͻͪΒ͵ͬͳͷͪͳͫͶ͵ͪͯͪͷͪͼͪͫͻͪΕͪΒͪͺͳͽͳtͬͳìͪ͵
ͻͪͯ; Blic
́ͼͺͻͰͯ Δͳ ͼͰ ͳͼͺͻͰͳͶͪ ͷΕ ͳͲͬͻͰ ͳ Ͳͪ͵ͯͪͬͰ ͬͶͪͼͽͳ
ͳͲͪ ͵ΒͰ ΒͰ
ͼͽͪΒͪͪΒΒͪͳͳͭͻͪ– ͍͠ͅͅΒͰͷͪΔͰ;ͼͺͰͪͳͷͪͶͪͳͳͳΒͪͽͳͬͪ͊͊͊͊ͯͪͺͼͶͰ;ͼͬͪΒͪΔͪ
͇͉̀ͪ ͺͻͳ͵;ͺΓͪ ͺͽͺͳͼͰ ͭͻͪΌͪͪ Ͳͪ ͻͰͿͰͻͰͯ;ͷ ͵Βͳͷ ͫͳ ͼͰ ͺͳͽͳ ͇͉̀ ̹ͻΒ ;Ͱͼͳ͵ͪ
ͽͻͪΒ͵ͬͪͳͺͻͽͰͼͽͪͳΒͰͺͻͰͲͳͳͿͻ;͇ͯͻͭͪͳΒͪͬͭͻͰͯͪͳͼ;ͽͻͳΒͰͻͰͪͭͬͪͶͳ
ΒͰͻ ͼ; ͺͻͽͰͼͽͳ ͪΒͰΕͰ ͫͳͶͳ ͷͳͻͳ
ͫͳ ͺͻͰͯ ͺͪͻͶͪͷͰͽͷ ͊ͻͫͳΒͰ ͳ ͳͼͺͻͰͯ ͻͰͼͻͳ
ͷͳͳͼͽͪͻͼͽ͇ͪͬͪͽͺͻͼͳͯͳ͵ͪͽͪ͊ͻͫͳΒͰͫͳΒͰͼͶͪͫ
ͪͪ͵ͪͯͪͪͪͶͳͲͪͰͿͰ͵ͪͽͪͺͻͷͰͪ̀ͪ
͵ͪͻͪͯ;ͯ͵ͪͲͪͶͪΒͰͯͪͳΒͰͯͺͻͳͰͬͰΕΒͲͪͺͼͶͰͼͽͳ 3FMKBOPWJǀ
ͼͽͻ
9
̹͌ͼͳͳ͎ͰͻͰͭͬͳͳͼͳͯͳ͵ͪͽͳͼ;ͼͰ
ͺͬͯͷͳͲͷͰͪ̀ͪ͵ͪͻͪͯ;
ͪͼͶͳͪͪͳ
ͺͪͪͶͳ̀ͪͳͷΓͳͬΒͰͯͪͼ;ͼͶͳͯͪͻͳͫͳͶͳͼͳͯͳ͵ͪͽͳͳͲ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱͳ͍ͰͯͰͻͪͳΒͰ
̹ͳ͎́ͲͷͰͰ̀ͪ͵ͪͻͪͯ;ͼ;ͫͳͶͰͭͽͬͳͯͰͽͳͰ;ͫͪͰͽͳͽͰͽ͇ͪͻͭͪͳͲͬͪͳͼ;ͽͻͪΒ͵
ͬͳ ͳ ͺͻͽͰͼͽͳ
ͺͻͰ ͳ ͽ͵ͷ ;ͼͬͪΒͪΔͪ ͽͳ ͳͲͷͰͪ ͈ͻͰͷͪ ͯͼͽ;ͺͳͷ ͳͿͻͷͪͳΒͪͷͪ ͫͳͶ ΒͰ
ͱͰΕͳ͵ͻͪΒͪͳͲͷͰΌ;ͽͻͪΒ͵ͪͪͳͺͶͳͳΒͰ͊;͵ͫͳͼ;ͼͰͺͻͰͼͳͶͳͳ;ͯͻͱͪͬͰͳͼͽͳͽ;
ͳΒͰ͉͌͊ΒͰ;ͯͪ;;ͼͬͪΒͪΔͪͳͲͷͰ͇͉ͪ̀ͪͺͻͰͯͺͪͻͶͪͷͰͽͷͫͳͶͰ͵Ͷͳ͵ͳΓͪͯͪͭͻͪΌͪͪ
ͪ
ͶͳͯͰͻ͵ͪ͊ͪͬͰͲͪͼͳͯͳ͵ͪͽ͉ͪ͊ͪͼͳͶ;ΒͰͳͲͰͽͪͳͲͽͰͳͼͽͳͽ;ͳΒͰ 'FOB
͆ͪΒͬͰΕͳͺͻͽͰͼͽ
ͺͯͻͱͪͳͯ ͼͳͯͳ͵ͪͽ͉ͪ͊
ͯͻͱͪΒͰ. Β;Ͷͪ. ͭͯͳͰ
ͳͼͺͻͰͯ͆ͬͭͯͷ͍ͪͰͯͰͻͪͳΒͰ
̹ͳ͎ ͇͵;ͺͳͶ ͼͰ ͭͻͪΌͪͪ
ͪͶͳ ͳͼ; ͷͭͶͳ ͼͺͻͰͳͽͳ ;ͼͬͪΒͪΔͰ ͇͉̀ͪ ͋͵ͷ ͺͻͽͰͼͽͪ
ͫͳͶΒͰͪͼͳΓͪ
ͺͪͳͺ͵;ͪΒͪͯͪͼͰ;ΌͰ;Ͳͭͻͪͯ;ͺͪͻͶͪͷͰͽ̺ͪͰΕͰͼͶͳͯͪͻͼͽͳͳΒͰͷͭͶͫͳ
ͽͳ
ΒͰͻ ΒͰ ͺͻͳͬͪͽͳͲͪͳΒͪ ͵ͪͪ
ͪ ͺͻͪͼͶͳ ͼͳͻͷͪͽͬ ͳ ͰͲͪͺͼͶͰͼͽ ͆ͳΒͰ ͫͳͶ ͬͳ
ͼͳͯͳ͵ͪͽͪͳͺͪͻͽͳΒͪ͵ΒͰͫͳͫͻͪͳͶͰͪ;ͽͰͽͳͰͻͪͯͳ͵ͰͳͽͰͻͰͼͰ
̾Ϳͳ͵ͪͼͼͽͻͪͯͳ͵ͳͽͻͪΒ͵ͬͪͳͺͻͽͰͼͽͪ ͺͻͽͳͬͳͲͷͰͪ̀ͪ͵ͪͻͪͯ;;ͻͰͭͳ;ͫͳ
ͶͪΒͰͻͰͶͪͽͳͬͳͼ͵ͪ͆ͪͽͼ;;ͽͳͪͶͳ͵ͪ͵ͰͷΕͳͰͼͪͶͪͱͰΔͰͼͳͯͳ͵ͪͶͳͰͽͻͪͶͪ
ͽͪ͵
ͳͪͯͷΕ͵ͪͺͳͽͪͶͳͼͽͪ
ͯͻͱͪͬͳ
ͺͻͳͬͻͰͯͳͳͬΒͳͻͭͪͪ͆ͪΒΒͪͳ;ͼͬͰͷ;ͫͳΒͰͷͰΌ;ͪ
ͻͯͳͿͪ͵ͽͻ
ͶͳͰ;ͺͻͳͽͳͼͳͷͪͳͻͰͰΔͳͷ͍ͪͪ͋ͅͅͼͰΒͪͬͪΒͬͳͰͳͼͺΓͪͬͪͶ ;
9
͌ ͯͰͰͷͫͻ; ͭͯͳͰ ̺Ͷͪͯͪ ͊ͻͫͳΒͰ ͯͺ;ͼͽͳͶͪ ΒͰ ͯͪ $// Ͱͷͳͽ;ΒͰ ͺͻͺͪͭͪͯͳ ͼͺͽ t͌ͶͪͱͳͽͰ ;
͊ͻͫͳΒ;
ͭͯͰΕͰͽͰͯͫͳͽͳͬͳͼ͵͵ͬͪͶͳͿͳ͵ͬͪͰͻͪͯͳ͵Ͱͼͪͳͼ͵ͷͰͷͻͪͯͪi.
̸̸̸̻͇̺͇̺͆̽͆̓́ͣ: ̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ...
ͬͻͰͷͰ ͺͻͳͫͶͳͱͪͬͪΔͪ ͺͶͳͽͳ͵ͳ ͳͲͫͻͪ ͳ ͼ͵ͶͪͺͪΔͪ ͬͳ ͼͺͻͪͲ;ͷͪ Ͳͪͯ;ͱͳͬͪΔ; ͵
͵ͻͰͽͰͲͰͷΓͰ͆ͪΒͬͳͰͽͼ;ͼͳͯͳ͵ͪͽͳͺͰͭͯͰ ͳͳͶͳͫͳͶͪΒͰ͵ͻͰ͵ͳΒͪͰ͵ͳͯͪͷͰͽ
;ͽͳͻͰͰΔͪ
ͪͶͳͳͼ;;ͼͺͰͶͳͯͪͯͫͪͰ;ͼͬͪΒͪΔͰͳͲͷͰ͇͉ͪ̀ͪ͑ͽͻͪΒ͵ͬͳͳΒͪͬͪ͵;ͺΓͪΔͪ
ͻͪͯͳ͵ͪͳͭͻͪΌͪͪͼͪͷͼ;ͺͻͳͬͻͰͷͰͯͭͪΌͪͶͳͪͷͰͽͪΔͰͰͺͬΓͭͻͪͯͭͲͪ͵ͯͪͬͼͽͬͪ
ͪͶͳͼ;ͪ͵ͻͪΒ; ͵ͪͳ ͼͽͬͪͻͳͷ ͺͻͪͲͷͳͼͳͯͳ͵ͪͽͪͳͻͪͯͳ͵ͪ͋ͼ;ͫͳͶͳͰͺͼͻͰͯͳ
ͺ͵ͪͲͪͽͰΓͳͰ;ͼͺͰͪͼͳͯͳ͵ͪͶͳͪ͵ͳΒͪ̓ͪͼͳΒͰͼ;ͼͰͳͼͺΓͳͶͰͯ;ͭͻͰͺͼͶͰͯͳͰͰ;ͼͺͰ
ͪ
ͪͽΒͰͯͪΓͰͼͳͺͪΔͰ;ͭͶͰͯͪͳͶͪͼͽͬͪͼͳͯͳ͵ͪͽͪͳͪͼͽͪͬͪ͵ͭ;ͫΓͰΔͪͯͻ;ͭͳͰ͵ͷͼ͵ͳͳ
ͼͳΒͪͶͳͺͻͪͬͪͻͪͯͳ͵ͪ
͌͵ͻͪͽ͵ ͻͰͰ
ͳͼ͵ͪ ͰͿͳ͵ͪͼͼͽ ͻͪͯͳ͵ͳ ͽͻͪΒ͵ͬͪ ͳ ͺͻͽͰͼͽͪ ͺͬͯͷ ͳͲͷͰͪ
͇͉̀ͪͼͽͻ;͵ͽ;ͻΒͰͳͼͳͼͽͰͷͼ͵ͳ;ͼͶͬΓͰ̻ͪͶͪͬͳ;ͲͻͳͰ;ͼͺͰͼͽͳͯͼͪͯͪΔͰͭͯͰͶ
ͬͪΔͪͼͳͯͳ͵ͪͽͪΒͰͼ;;ͭͶͫͪͶΒͳͯͷͪΕΒͼͽͻ;͵ͽ;ͻͳͷΕͳ
ͺͻͳͻͯͳͼͬͰͽͼ͵e ͳͯͷͪΕͰͬͶͪͯͪΒ;ΕͰ
͵ͶͪͼͰ
ͼͪͱͰͽͰ;ͺͻͳͽͳͼ͵;ͲͪΒͷͯͪͬͪͪͯͪͯ;ͱͳͳ;ͼͬΒͰͻͰͼͽͻͳ͵ͽͳͬͪͳͼͬͰͰͺͬΓͳΒͪͲͪ
͵ͼ͵ͪͻͰͰΔͪ;ͼͿͰͻͳͻͪͯͪͳͲͪͺΓͪͬͪΔͪ
ͪͪͽͰͽ;ͻͪͯͳ͵ͪͅͰΌ;;Ͳͻ͵ͰͽͻͰͫͪ;ͬͻͼͽͳͽͳͳ
ͼͶͪͫͼͽͳ ͼͳͯͳ͵ͪͽͪ ͳ ͫͶͳͼ͵ͼͽ Δͳͬͳ ͰͽͻͪͶͪ ͼ ͺͶͳͽͳ͵ͳͷ ͼͽͻͪ͵ͪͷͪ
ͽ ͼͰ ͺͼͰͫ
ͬͳͯͳͰͺͼͻͰͯͺͻͰͳͺͼͶͰͶ͵ͪͶͳͳͻͰͺ;ͫͶͳ͵ͳͳͲͫͻͪ͊ͬͰͲͪΒͰͯͳͷͪͲͪͺͼͶͰͯͳ;ͽ
ͯͪͼͰͬͰͳͲͷͰͰ͇͉̀ͪͷͭ;ͪͷͰͽͪͽͳͫͻͱͰͳͼͷͪΔͳͷͽͺͻͷͻͪͯͳ͵ͳͺͻͰͯͼͽͪͬͳ͵ͪͳ
ͻͪͯͳ͵ͪͳͲͬͪͼͳͯͳ͵ͪͽͪ
̸̸͇͌̾͊͋̀̓͌͐̓͡ͅ
́ͲͷͰͰ ̀ͪ͵ͪͻͪͯ;͵ΒͰͼ;;ͼͬΒͰͰͳ ͭͯͳͰ;͊ͻͫͳΒͳ
ͻͰͭͳ; ͳ ͳͻͰ
ͺͻͰͯ
ͼͽͪͬΓͪΒ;ͪͼͽͪͬͪ͵ͯͪΓͰͭͶͫͪͶͳͲͪͳΒͰͳͿͶͰ͵ͼͳͫͳͶͳͲͪͳΒͰͻͪͯͳͯͼͪ́ͲͷͰͰͼ;ͳͲͻͪͲͳͽ
ͪͽͳͻͪͯͳ͵Ͱͳ͵ͻͪ͵ͪͲͪͯ;ͯͼ;ͪͬͰΕͯͼͽͳͭ;ͽͰͼͽͪͯͪͻͯͰͳͺͻͪͬͪͯͻ͈ͪͯͪͻͷͰͰ
ͯͼͰͭ;ͫͳͽͪ͵Ͱ͵ͳͯͪΒͼͬͳΒͳͰ͵ͷͼ͵ͳͳͼͳΒͪͶͳͺͻͪͬͪ ͻͪͯͳ͵ͪ
Ͳͪ͵Βͪͼ;ͼͰ
ͻͪͯͳͳͳͼͳͯͳ͵ͪͽͳͫͻͳͶͳͯͰͰͳΒͪͷͪͅͰΌ;ΔͳͷͪͼͰͳͼͽͳ;ͺͻͪͬͪͼͷͪͼͬͳͻͪͯͳ
ͯͪ
ͺͻͪͬͪͺͶͪΕͰͫͶͬͪΔͰ
ͭͯͳΔͳͯͷͻ
;ͻͰΌͳͬͪΔͰͻͪͯͳͯͼͪͳͺͻͰͭͬͪͻͪΔͰ
;ͼͶͬͳͷͪ ͻͪͯͪ
ͺͻͪͬ ͪ Ͳͪͻͪͯ; ͯ ͵ΒͰ ͼͰ ͷͱͰ ͯͼͽΒͪͼͽͬͰ ͺͻͰ
ͱͳͬͰͽͳ ̹ͻΒ ;ͻ;Ͱͳ
ͺͻͪͬͪ ΕͰ ͼͰ ͯͪΓͰ ͺͬͰΕͪͽͳ ͬͳͷ ͺͻͷͰͪͷͪ ̀ͪ͵ͪ ͊ͬͰ ͯͼͪͯͪΔͰ ͺͻͷͰͰ ͼ; ͲͪͽͳͽͳͶͰ
ͳͽͰͻͰͼͰͺͼͶͯͪͬͪͪ
ͪ ͼͺͻͬͰͯͰͰͼ;ͪͽͰͽ;ͬͰΕͳͰͲͪͺͼͶͰͳͳͰͲͪͺͼͶͰͳͻͪͯͳ͵ͪ
͌ͷͰͼͽͫͰΕͪͭͺͻͳͬͻͰͯͭͻͪͼͽͪͳͬͰΕͰͲͪͺͼͶͰͼͽͳ
ͪͷͰͽ;ͽͰͳͲͷͰͰ͇͉̀ͪͳͷͪΒ;Ͳͪͺͼ
ͶͰͯͳ; Ͷͪ͵Ͱ ͽͺ;ͽͪΔͰ
ͷͪΔͰ ͲͪͻͪͯͰ
ͳͱͪ ͼͳͯͳ͵ͪͶͪ ͳ ͯͻ;ͭͪ ͺͻͪͬͪ ͳ Ͱͼͳͭ;ͻͼͽ ͻͪͯͪ
ͻͪͯͳ͵ͪ ͼͬͳ ͭͰͰͻͪͳΒͪ ͈ͼͰͫ ͼ; ͪͷͰͽ;ͽͪ ͻͰͰΔͪ ;ͼͷͰͻͰͪ ͺͻͽͳͬ ͳͽͰͻͰͼͪ ͼͽͪͻͳΒͳ
ͻͪͯͳ͵ͪ
ͱͰͪ
ͷͶͪͯͳͳͳͬͪͶͳͯͪͻͪͯͪ͋ͼ;ͼͳΒͪͶͰͭͻ;ͺͰͺͻͽͳͬ͵ΒͳΒͰͲͪ͵ΔͰͪͯͳͼ
͵ͻͳͷͳͪͳΒͪ
ͳͪ͵ͼͰͯͼͳͳͲͪ͵ͪͯͰ͵ͶͪͻͪͽͳͬͲͪͶͪͱ;ͺͻͽͳͬͯͳͼ͵ͻͳͷͳͪͳΒͰ
͈ͼͽΒͰͬͰͶͳ͵ͰͼͶͳͼͽͳ;ͼͬΒͰͳͳͲͷͰͪͳͯͺ;͇͉ͪ̀ͪ;ͲͰͷΓͪͷͪͪͼͽͪͶͳͷ ͻͪͼͺͪͯͷ
͠;ͭͼͶͪͬͳΒͰ͠ͰͯͪͯͻͪͲͶͭͪͼͶͳͼͽͳͳͲͷͰͪΒͰͼͽͰ ͳͼͽͳͳͽͰͻͰͼͳ͵Βͳͼ;ͳͲͷͰͰͪͷͰͽ;
Ͷͳ
ͪͺͻͰͼͬͰͭͪͿͳͪͼͳΒͼ͵ͳ
ͺͶͳͽͳ͵ͳͳͬΒͳͳͼͽͳͽ;ͳΒͪͼͬͰͽͼ͵ͰͳͯͷͪΕͰ͵ͪͺͳͽͪͶͳͽͳ
͵Ͱ͵ͶͪͼͰ̽ͻ;ͭͳͻͪͲͶͭͼͶͳͼͽͳͳͲͷͰͪͪͽͶ;ͫͳͬͰ͠;ͭͼͶͪͬͳΒͰ ΒͰͼͽͰ ͳΔͰͳͪͯͪͼ;ͪΔͰͷ;
ͪͼͽͪͶͪ ͯͻ;ͽͬͪ ͺͶ;ͺͰͻͳͿͰͻͳΒͰ ͵ͪͺͳͽͪͶͳͼͽͳ͵ͭ ͼͬͰͽͼ͵ͭ ͼͳͼͽͰͷͪ
; ͵Βͳͷͪ ΒͰ ͻͪͯͪ ͼͪͭͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼͽͳ͵ͬͪͶͳͿͳ͵ͪͳΒͪͯͪͶͰ͵ ΒͰͿͽͳͳΒͪͰͭ;Ͱͽͻ;ͼͳͼͽͰͷͪ
ͪ;͵ΒͳͷͪͺͼͽΒͰͳͪΒͬͰΕͰͶͪ
͵ͳͰͲͪ ͺͼͰͫͼͽͻͪͰ
ͳͬͰͼͽͳͽͻͰ͋ͻͰΕͳͻͪͲͶͭͼͶͳͼͽͳͺͷͰ;ͽͳͳͲͷͰ͇͉ͪ̀
ͷͪͯͪ
ͰͳͺͼͶͰͯΔͳ
ΒͰͼͽͰͻͪͲͷͻͬΓͰͪͼͳͯͳ͵ͪͶͪͳͺͪͻͽͳΒͼ͵ͪͼͰͪ
ͪ͵ΒΒͰͷͪΒͪ͵ͳͳͪ;ͽͰͽͳ
ͳͻͪͯͳ͵ͳͼͳͯͳ͵ͪͽͪ ͳͺͪͻͽͳΒͪ͊ͬͳͺͷͰ;ͽͳͿͪ͵ͽͻͳͼ;ͯͺͻͳͰͶͳͯͪͼ;;ͼͬΒͰͰͳͲͷͰ
Ͱ ͇͉̀ͪ ͼ;ͺͻͽͰ ͳͽͰͻͰͼͳͷͪ ͻͪͯͳ͵ͪ
ͪ ͯͪ ΒͰ ͳͼͽͬͻͰͷͰ Ͷͪ͵ͪ ͺ;ͽ Ͳͪ ͯͰΔͰ Β
ͻͰͼͽͻͳ͵ͽͳͬͳΒͳͻͰͰΔͪͪͽͰͽ;ͬͰΕͳͰͻͪͯͳ͵ͪ ;ͫ;ͯ;Εͼͽͳ͌ͼͬͳͷͯͼͪͯͪΔͳͷ ͼͶ;ͪΒͰ
ͬͳͷͪͺ͵ͻͰͽͪΔͪͳͲͷͰ͇͉ͪ̀ͪͬͶͪͼͽͳͼ;ͳͲͷͰͰͺͻͪͬͯͪͶͰͺͽͻͰͫͷͲͪͻͰͿͻͷͪͷͪͺͻͳͬͻͰͯͰͳ
ͯͻ;ͽͬͪ
ͺͻͪͼͽͪͺͻͳͲͬͯΔͰͳͲͪͺͼͶͰͼͽͳͳͰͬͻͺͼ͵ͳͷͳͽͰͭͻͪͳΒͪͷͪ͑ͽΒͰͲͰͷΓͪͰͻͪͲ
ͬͳΒͰͳΒͪ
ͼͳͻͷͪͳΒͪͳͲͪͯ;ͱͰͳΒͪ
;ͼͺͰ͵ͪͺͳͽͪͶͳͼͽͪ ;ͺͬͰΕͪΔ; Ͱ͵ͼͺͶͪͽͪͳΒͰ ͻͪͯͳ͵ͪΒͰ
ͬͰΕͳ
ͪͭ;ͫͳͽͪ͵ͺͼͽΒͰΕͳͺͻͪͬͪͻͪͯͳ͵ͪͫͻͱͳ
͈ͻͰΌͰΔͰͰͿͳ͵ͪͼͼͽͳ ͻͪͯͳ͵ͳͽͻͪΒ͵ͬͪͳͺͻͽͰͼͽͪͺͬͯͷͳͲͷͰͪͳͯͺ;͇͉ͪ̀ͪ
;ͻͰͭͳ; ͼͪͳͷͪ;̾͌ͳͼͬͰͽ;ͪͷͰΕͰͲͪ͵Γ;ͪ͵ͯͪͼ;ͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͷͪΔͰ
ͰͿͳ͵ͪͼͳ ; ͻͰͭͳ; ͇ͳ ͼ; ͷͪΔͰ ͷͪͼͬͳ
ͷͪΔͰ ͺͬͰͲͪͳ ͼͪ ͯͻ;ͭͳͷ ͺͻͽͰͼͽͳͷͪ ͭͻͪΌͪͪ ͳ
ͻͰΌͰͼ;ͫͳͶͳͻͭͪͳͲͬͪͳͰͭ;̾͌ͳͼͬͰͽ;͊ͽͭͪͼ;ͳ;ͼͬΒͰͪͻͰͰΔͪΒ ͰͺͬΓͳΒͪͺ
ͻͪͯͳ͵Ͱ Ͱͭ ; ͻͪͲͬͳΒͰͳͷ Ͷͪͳͪͷͪ ̾͌ ͊ͳͯͳ͵ͪͽͳ ͼ; ͺ͵ͪͲͪͶͳ ͼͬΒ; ͰͷΕ ; ͯͼ; ͪ
͵ͪͺͳͽͪͶͳͼͽͰͳͯͻͱͪͬ;
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̸̸̸̻͇̺͇̺͆̽͆̓́ͣ: ̻ͶͫͪͶͳͲͪͳΒͪͳͻͪͯͳ͵ͳͽͻͪΒ͵ͬͳͳͺͻͽͰͼͽͳͺͻͽͳͬͳͲͷͰͪ...
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The QBQFSJTEFWPUFEUPUIFBOBMZTJTPGUIFNPTUJNQPSUBOUDIBSBDUFSJTUJDTPGTPDJBMQSPUFTUBHBJOTUUIF
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UIFTVCKFDUTPGUSBOTJUJPOBOEHMPCBMJ[BUJPO
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pothesis is: the features PGGMFYJCJMJUZ PGMBCPVSSFMBUJPOTBOEMBCPVSNBSLFUTJOOFPMJCFSBMHMPCBMJ[BUJPODBOCF
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XIJMFUIF actors of the centre
PGUIFDBQJUBMJTUTZTUFN
XIPJNQPTFUIFN
BSFUIFTBNFBTXFMM5IFBVUIPSEFBMTXJUIUIFDIBSBDUFSJTUJDTPG
UIFVOJPOTDFOFJO4FSCJBBOEUIFSFHJPOBOEUIFSPMFPGUSBEFVOJPOTJOorganizing resistance to the changes
PGUIFMBCPVSMBX5IFSFBSF BMTPEFTDSJQUJPOT PG PUIFSGPSNTPGQSPUFTUBHBJOTU QPMJUJDBMFMJUFT
XIJDIBSF
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FDPOPNJDBOETPDJBMSJHIUTPGXPSLFSTXIJDI BSFCFHJOBCPMJTIFE*OCSJFG
UIFGPSNTPGSFTJTUBODFPG XPSLFST
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BOEQSPUFTUTBSFJOWFTUJHBUFE
BTXFMMBTUIFNPTUJNQPSUBOUDPOTFRVFODFTGPSFNQMPZFFTJOQSJWBUFBOEQVCMJD
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̸͇͇̺͉͇͍̓͊͊̓́̀̀͆͌͋́̓͆̈́́̓͋ͅ2
– ͇ͯͶ͵ͪͶͭͯͭͶͫͪͶͭͳͪͽͻͪͭ–
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1
PCSBEPWJD.zarko!gmail.com
2
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ͳͲͷͰΌ; ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ͳ ͰͬͻͳͽͰͭͻͪͳΒͪi ͵Βͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ ͺͻͼͬͰͽͰ
ͪ;͵Ͱ ͳ
ͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͽͲͬͰͲͪͬͳͼͼͽ̓ͼͬͪͳͅͰͽͳΒͰ
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ͪͶͳ;ͺͽͺ;ͳͲͷͰΔͰͳͷ͵Ͷͼͽͳͷͪ;
ͯͼ;ͪͼͽͪΔͰͼͺͰͽ͵ͪͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪ͆ͪͭͶͫͪͶͷͺͶͪ; ͼͶ;ͪΒ̓ͼͬͪΒͰ
tͪͿͳͻͷͳͼͪi ͵ͪ ͺͻͳͷͰͻ ͯͬͼͽͻ;͵ͳ ͼͽͪͯͪͻͯͪ
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ͺͻͪͬͳͺͻͪͬͯ;
͉̓͌͐͆̾̾͐́͡: ͷͪΔͳͼ͵ͺͳͽͪΔͰ
ͬΒͪͳͽͰͻͬͰͳΒͪ
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;ͽͳ͵ͿͶͳ͵ͽ
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ͪ̓ͼͬ;ͳͅͰͽͳΒͳͪͼͽͬͪͻͪΔ;ͼͬΒͰͯͻͱͪͬͰͺͽͬͻΌ;Β;ͯͰͪͬͪΔͪͽ͵ͷͯͰͷͼͽͻͪͳΒͪ͵ͪ͵
ͽͪ͵ͳͭͯͳͰ;ͬͳͰͭͻͪͯͬͪ;͈͵ͻͪΒͳͳ
;͵Βͳͷͪͼ;ͺͻͰͯͲͪͽͰͬͪͲͪ;ͪͺͻͰΌͰΔͰͷ
ͺͶͱͪΒͪ ͺͻͳͺͪͯͳ͵ͪ ͪͶͫͪͼ͵Ͱ ͷͪΔͳͼ͵Ͱ ͲͪΒͰͯͳͰ ; ͊ͻͫͳΒͳ ͳ ͠;ͭͼͶͪͬͳΒͳ
ͺͻͷͬͳͼͪͳ ͳ
ͺͶͳͽͳ͵ͳ ͲͪͽͰͬͳ Ͳͪ ͼͽͬͪͻͪΔͰ ͺͼͰͫͰ ͻͰͺ;ͫͶͳ͵Ͱ ͳ ͽͰͺΓͰΔͰ ͯ ͊ͻͫͳΒͰ ͳ ͠;ͭͼͶͪͬͳΒͰ
̽ͰͷͼͽͻͪͳΒͰͳͲͬͰͷͫͻͪͳͲͫͳͶͰͼ;;ͬͳͰͷͰͼͽͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ ͈ͻͳͽͳͳ
͈ͰΕͳ
͈ͻͳͲͻͰ;
͈ͯ;ΒͰͬ;
͌ͻͰͬ;
̻ΔͳͶͪ;ͳͯͻ
ͳͺͲͪͽͰͬͳͷͪ͵Βͳͼ;ͳͲͰͽͳͳͷͪͶͳͼ;
ͼͰͺͪͻͪͽͳͼͽͳ͵ͳ ͵ͪͻͪ͵ͽͰͻ ͈ͽͬͻͯͪ Ͳͪ ͽ ͼ; ͺͪͻͶͰ ͵ΒͰ ͼ; ͯͰͷͼͽͻͪͽͳ ͳͼͽͳͪͶͳ t͎ΕͰͷ
ͻͰͺ;ͫͶͳ͵;i
t͎ΕͰͷ ͌ͼͽͪͬi
t̿ͳͬͰͶͪ ̸ͶͫͪͳΒͪi
t̿ͳͬͰ ̾ͬͰͻ ͎Θͪi
t͠Ͱͯͪ ͪͻͯ
ΒͰͯͪ
ͯͻͱͪͬͪ
ΒͰͯͪ ͺͪͻͽͳΒͪi
t̿ͳͬͰͶͪ͆ͪͻ͉ͯͪͰͺ;ͫͶͳ͵̸ͪͶͫͪͳΒͪi3̽ͰͷͼͽͻͪͳΒͰͳͲͪͺͻͳͶͪͳ
ͷͪΒͪͭͯͳͰͼ;ͽͪ͵ΌͰͻͭͪͳͲͬͪͰ;ͬͳͰͷͰͼͽͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͫͳͶͰͼ;ͪͼͳͶͰ
;Ͳ ;ͺͽͻͰͫ; ͬͪͽͻͰͭ ͻ;ͱΒͪ ͯ ͼͽͻͪͰ ͯͰͷͼͽͻͪͪͽͪ
ͳ ͼͪ ͺͪͻͶͪͷͪ t͎ΕͰͷ ͉Ͱͺ;ͫͶͳ͵;i
t̓ͼͬ– ͉Ͱͺ;ͫͶͳ͵ͪi
tͅͳͼͷ̸Ͷͫͪͳ
Ͱ͠;ͭͼͶͬͰͳi
tͅͳͼͷͯͰͪ͊͵ͰͯͰͻͫͰͭͪ
ͬΒͼ͵ͪ
̾ͬͰͻ͎ΘͰi͌ͫͪͼͶ;ͪΒͪͼͰͺ͵ͪͲͪͶͯͪΒͰͼ;ͽͳͼ͵ͳ
͵ͪͪͳΓͪͶͫͪͼ͵ͳͼͰͺͪͻͪͽͳͼͽͪ
ͼͽͬͪͻͪΔͰͪΒͺͻͰͻͰͺ;ͫͶͳ͵Ͱ
ͪͺͽͷͳͺͼͰͫͰͯͻͱͪͬͰ
͵Βͪͫͳtͫ;ͬͪͽͳͶͪͼͬͰͪͶͫͪͼ͵Ͱ͵ͻͪΒͰͬͰ
;͠;ͭͼͶͪͬͳΒͳ
ͽͰͺΓͰΔͰ͍͉ͯ͊͠ͳͺͻͳ͵Γ;ͰΔͰ̸ͶͫͪͳΒͳi ƄBLPWJǀ
ͼͽͻ–
ͳͽͳ
ͻͪ;1FUSBOPWJǀ
;FǁFWJǀ
ͼͽͻ
t̓ͼͽͪͽͪ͵ͼͬͼ͵ͭͺͻͫͶͰͷͪ
ͺͻͰͯͲͪͽͰͬͪͪͶͫͪͼ͵ͳͼͰͺͪͻͪͽͳͼͽͪͲͪͼͽͳͪΔͰͷͰͲͪ
ͬͳͼͼͽͳ
ΒͰͼͽͰ ͳ Δͳͬ ͼͽͪͶͪ ͺͻͳͽͳͼͪ͵ ͳ ͪͼͳΓͰ ͺͻͰͷͪ ͊ͻͫͳͷͪ ͳ ͯͻ;ͭͷ ͰͪͶͫͪͼ͵ͷ
3
̺ͳͶͽͳΕ
͵ͼͽͪͽ;ΒͰ ͯͪ ͼ; ͯͰͷͼͽͻͪͳΒͰ ͳͲ ͬͰͷͫͻͪ ͫͳͶͰ ͺͻͬͪ ͳ ͪΒͬͰΕͪ Βͪͬͪ ͺͫ;ͪ
ͪͶͫͪͼ͵ͳ ͼͰͺͪͻͪͽͳͼͽͪ ͺͼͶͰ ͭͯͳͰ ͳ ͯͪ ͼ; ͳͷͪͶͰ ΒͪͼͰ ͺͻ;͵Ͱ ͈ͻͳͲͻͰͼ͵Ͱ ͶͳͭͰ – t̓ͼͬ
͉Ͱͺ;ͫͶͳ͵ͪ
ͽͰͺΓͰΔͰͳͺͻͳͺͪΒͪΔͰ̸ͶͫͪͳΒͳiͬͳͯͰͽͳͯͰͽͪΓͳΒͰ;̺ͳͶͽͳΕ
ͼͽͻ129–
̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
ͼͽͪͬͳͽͬ;
ͻͪͯͳͳͼͰΓͪͬͪΔͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ́ͼͰΓͪͬͪΔͰͰͪͶͫͪͼ͵ͭͼͽͪͬͬͳͽͬͪ
ΒͰͺͻͪ͵ͽͳͺͰͶͺͼͶͰ
ͯͪͫͳͷͪͼͬͳ͵ͪͻͪ͵ͽͰͻͯͫͳͶͺͼͶͰͯͰͷͼͽͻͪͳΒͪͳͲͳ
ͭͯͳͰi 1FUSBOPWJǀ
;FǁFWJǀ
ͼͽͻ
4.
4
ͅͳͬͳΕͳͲͼͳͺͯͪͽͪ͵ͯͪΒͰͯͯͭͯͳͰͫͻΒ͊ͻͫͪͪ̓ͼͬ;ͼͷͪΔͰͲͪͼͫͰ
ͪ
͏ͻͭͻͪͪͲ͈ͪͯͪͳͳͲͺͺͳͼͪͼͽͪͬͳͽͬͪͺ͵ͪͲ;Β;ͳͯͻͪͼͽͳͪͺͪͯͫͻΒͪ͋;ͻͪ͵ͪͪ̓ͼͬ;
͢ͳͬͫͻΒΒͰͼͪͼͫͰ;ͼͷͪΔͰͪͶͳͪ͵Ͷͳ͵ͳΒͰͫͳͶͺͺͯͪͳͷͪͳͲͭͯͳͰ
1FUSBOPWJǀ
;FǁFWJǀ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͷͭ; ͺͻ;ͪͬͪͽͳ ͪ ΒͰͲͳ͵; ͪͻͯͼͽͳ ͪͳͪͶͰ ͷͪΔͳͰ
i ͇ͫͻͪͯͬͳΕ
ͼͽͻ
ͯͼ;ͬͷͼͶ;ͪΒ;ͪͪͶͫͪͼ͵ͷΒͰͲͳ͵;̀ͪͬͪΓ;Β;ΕͳͬΒͳΔͰͳͳ
͵ͪͳͷͭ;Εͼͽͳͯͪ
ͼͰͪͼͽͪͬͪ;ͼͬͳͷͳͼͻͰͯΔͳͷ͵Ͷͪͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͯͬͳΒͪͪͪͶͫͪͼ͵ͷΒͰͲͳ͵;
ͬͳͰͼͽͽͳͪͳΓͪͯͪͺͻͳͺͪͯͳ͵ͪͪͶͫͪͼ͵ͰͷͪΔͳͼ͵ͰͲͪΒͰͯͳͰΒͰͯͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻ
Ͷͭ ͬͰ͵ͪ ͼͽͰ͵Ͷ ͼͬ ͳ ͼͻͰͯΔͰ ͫͻͪͲͬͪΔͰ
ͪ ͯͰͼͰͽͳͰ ͳΓͪͯͪ Δͳ ͳ Ͱ͵; ͯ ͯͳͺͶͷͪ
Ϳͪ͵;ͶͽͰͽͪ;ͼͪͼͽͪͬ;͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳ̸Ͷͫͪͼ͵ͳΒͰͲͳ͵ͼͰ͵ͻͳͼͽͳ;ͼͬͳͷͼͰͭͷͰͽͳͷͪ
ͯͻ;ͽͬͪ ͪ ͺͻͭͻͪͷͳͷͪ ͉ͪͯͳ ͽͰͶͰͬͳͲͳΒͰ ͈ͻͳͽͳͪ
; ͬͰͶͳ͵ͷ ͫͻΒ; ͯͰͬͳ
ͰͯͰΓͳ ͳ
ͷͰͼͰͳͶͳͼͽͬͪ
͵ͪͳ͵ΔͳͭͪͼͪͻͪͲͶͳͳͽͷͽͰͷͪͽͳ͵ͷ
;ͻͪͯ;ͫͻΒͳ͵;Ͷͽ;ͻ;ͷͰͽͳ͵ͳ
ͯͻ;ͽͪͬͪ
ͻͪͲͶͳͳͽͳͯͻͪͷͼ͵ͳͼͰ͵ͳΒͪͳͯͻ ͯͰͽͪΓͳΒͰͬͳͯͰͽͳ;͉ͪͶͳΕ
ͼͽͻ–
͈ͼͰͫͼͽͺͶͱͪΒͪͪͶͫͪͼ͵ͰͷͪΔͳͰ;ͯͼ;ͪͼͽͪͶͰ;͊ͻͫͳΒͳͳ͠;ͭͼͶͪͬͳΒͳͺͽͬͻΌͰͪ
ΒͰ ͳ Δͳͬͳͷ ;ͰΕͰͷ tͪ ͪΒͬͰΕͳͷ ͺͲͳͳΒͪͷͪ ; ͯͻͱͪͬͳ
ͺͪͻͽͳΒͳ ͳ ͯͻ;ͭͳͷ ͵ͶͰ͵ͽͳͬͳͷ
ͻͭͪͳͷͪ ͈ͻͰͯͼͽͪͬͳ͵ ͪͶͫͪͼ͵Ͱ ͷͪΔͳͰ ͊ͳͪ ͎ͪͼͪͳ ͫͳ ΒͰ ͺͻͰͯͼͰͯͳ͵ ͈ͻͰͯͼͰͯͳͽͬͪ
͍͉͊͠;ͭͼͶͪͬͳΒͰ>͵ͪ͵ͶͰ͵ͽͳͬͭ ͰͿͪͯͻͱͪͬͰ– ͺͻͳͷͰ͇ͯͫͪ̿@ ͯͷͪΒͪͯͷͪΒͪ
ͭͯͳͰi5.
͍͉͊͠ΒͰ;ͶͪͭͪͶͪͳͬͰͶͳ͵ͪͿͳͪͼͳΒͼ͵ͪͼͻͰͯͼͽͬͪ;ͻͪͲͬΒ̓ͼͬͪͳͅͰͽͳΒͰͺͻͰ͵͍ͯͪ
ͿͰͯͰͻͪͳΒͰͲͪ͵ͻͰͯͳͽͳͻͪΔͰͫͻͱͰͭͻͪͲͬΒͪͺͻͳͬͻͰͯͰͯͬΓͻͪͲͬͳΒͰͳͻͰͺ;ͫͶͳ͵ͪͳ̸;ͽ
ͷͰ͈͵ͻͪΒͳͰ̓ͼͬͳͅͰͽͳΒͪ
͵ͪͳ͵ͻͲ͵ͻͰͯͳͽͰ͊ͬͰͽͼ͵Ͱͫͪ͵ͰͲͪͻͪͲͬΒ Ͱ͵ͷͼ͵ͳ
ͰͻͪͲͬͳΒͰͳ ͺͯͻ;Βͪ ͈ͼͰͫͳͷ Ͳͪ͵ͳͷͪ Ͳͪ ͻͪͲͬΒ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ͫͰͲͫͰΌͳͬͪͪ ͼ; ͳ
ͯͻ;ͭͪͯͺ;ͼ͵ͪͼͻͰͯͼͽ͈ͬͪͻͳͷͰͻͪͻͪͯͳ
;tͺͰͻͳͯ;–ͭͯͳͰ
̸͈̓ͼͬͳͅͰͽͳΒͪ ΒͰ
͍ͯͯͪͯͫͳͶͪ
ͷͳͶͳΒͪͻͯͳͯͳͪͻͪͳͶͳͯ;͵;ͺͳͼͻͰͯͼͽ͍͈ͪͬͪͯͪͻͰΌͰΔͪͻͪͯͳ
͉Ͱͺ;ͫͶͳ͵ͪ ͪͅ͵ͰͯͳΒͪ ΒͰ ; ͳͼͽͷ ͺͰͻͳͯ; ͯͫͳͶͪ
ͷͳͶͳΒͪͻͯͰ ͯͳͪͻͪ ͳͶͳ
;͵;ͺͳ
ͼͻͰͯͼͽ͍ͪͬͪͯͪ
͉ͪͰͺ;ͫͶͳ͵ͪ͏ͻ̻ͪͻͪΒͰͽͪͯͪͯͫͳͶͪ
ͷͳͶͳΒͪͻͯͰͯͳͪͻͪͳͶͳ
;͵;ͺ
ͳͬͪͳͼͻͰͯͼͽ͍͈ͪͬͪͯͪͻͰ͵͵ͻͰͯͳͽͪ͊ͬͰͽͼ͵Ͱͫͪ͵Ͱ
̸͈̓ͳͅΒͰ;ͺͰͻͳͯ;–
ͭͯͳͰͯͫͳͶͪ
ͷͳͶͳͪͯͶͪͻͪͳͶͳ
ͯ;͵;ͺͯͫͻͰͳͼͻͰͯͼͽͪͬͪ
̹ͼͪͳ͎ͰͻͰ
ͭͬͳͪΒͰͯͫͳͶͪ
ͷͳͶͳͪͯͶͪͻͪͳͶͳ
ͪͪͅ͵ͰͯͳΒͪΒͰͯͫͳͶͪ
ͷͳͶͳͪͯͶͪͻͪ
ͳͶͳ
ͯ;͵;ͺͯͫͳΒͰͳ͵ͻͰͯͳͽͪ͊ͬͰͽͼ͵Ͱͫͪ͵Ͱi )PEßB
ͼͽͻ–ͳͽͳͻͪ;
͇ͫͻͪͯͬͳΕ
͉ͪͶͳΕ
ͼͽͻ–
5
̺ͳͯͰͽͳͯͰͽͪΓͳΒͰ; +FSLPWJǀ 1995
ͼͽͻ. 14
.
̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
ͳͼ;ͳͶͳ;ͬΒͼ͵;
ͳͼ;;ͰͼͽͬͬͪͶͳ;ͼͺͻͽͼ͵ͳͷͽͪ͵ͷͳͰΔͳͷͪͳͯͻ͊ͯͻ;ͭͰͼͽͻͪͰ
͵ͻͳͼͽͳ
Ͷͳͼ;ͪͺͻͪͬͪ͵Βͪͼ;ͳͷͳͶͪ;ͺͻͳͶͭ
͵ͪͽΒͰͺͻͪͬͪͲͯͻͪͬͼͽͬͰ;Ͳͪͽͳͽ;
ͼͳΒͪͶͰ
;ͼͶ;ͭͰͳͫͰͰͿͳͳΒͰ
;ͼͶ;ͭͰΒͪͬͳͺͻͰͯ;ͲͰΕͪ ͈͋͋ͪͳͰͶͰ͵ͽͻͯͳͼͽͻͳͫ;ͳΒͰ
ͺͻͪͬͪͺͶͳ
ͽͳ͵ͻͭͪͳͲͬͪΔͰ
ͯ͵;ͷͰͽ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͺͽͻͰͫͪͲͪͺ;ͽͬͪΔͰͳͶͳͺͼͶͬͪΔͰͳͯͻ
͇ͫͻͪͯͬͳΕ
ͼͽͻ
͈Ͱͽ͵ͷ ͯͰͬͰͯͰͼͰͽͳ ͭͯͳͪ
ͪͶͫͪͼ͵ͳ ͼͰͺͪͻͪͽͳͼͽͳ ͼ; ͲͪͺͰͶͳ ͳ ͼͪ ͽͰͻͻͳͼͽͳ͵ͳͷ
ͪ͵ͳΒͪͷͪ ͻͪͯͳ ͼͽͬͪͻͰΔͪ ͼͬͭ ͳΓͪ – ͰͲͪͬͳͼͭ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ͇ͼͶͫͯͳͶͪ͵ͪ ͬΒͼ͵ͪ
̓ͼͬͪΒͰͯͼͬͭͿͻͷͳͻͪΔͪ;ͺͻͬΒͺͶͬͳͳͭͯͳͰ ̻ͪΕͳͬͳΕ
ͼͽͻ
;ͫͳΒͪͶͪ
ͳ͵ͳͯͪͺͬͪͶͪͺͻͰͯͼͽͪͬͳ͵ͰͬͶͪͼͽͳͳͳͬͳͶͰ
ͪͺͪͯͪͶͪΒͪͬͰͳͼͽͳͽ;ͳΒͰ
ͺͯͷͰͽͪͶͪͫͷͫͰͳ
ͯͻ;ͭͪͰ͵ͼͺͶͲͳͬͪͼͻͰͯͼͽͬͪ
ͪͺͪͯͪͶͪͼͪͫͻͪΕͪΒͪͼͻͰͯͼͽͬͪͳͯͻ̹ͻΒͳͳͽͰͲͳͽͰͽͽͰͻͻͳͼͽͳ
͵ͳͪ͵ͳΒͪͼͰͺͬͰΕͪͬͪͽ͵ͷͭͯͳͪ
ͯͪͫͳͼͬΒͬͻ;ͪͯͼͽͳͭͪ͵ͻͪΒͰͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪ
ͳͺͻͰͺͰͽ͵ͪͫͷͫͪͻͯͬͪΔ͉ͪ͊͠;ͭͼͶͪͬͳΒͰ̺ͪͱΒͰͪͺͷͰ;ͽͳͯͪΒͰ͇ͼͶͫͯͳͶͪ͵ͪͬΒͼ͵ͪ
̓ͼͬͪͫͳͶͪͺͻͰͷΓͰͪͪΒͷͯͰͻͳΒͳͷͻ;ͱΒͰͷ
͵ΒͰͼ;ͯͫͳͶͳͯͫͪͬͰͽͪΒͳͼͶ;ͱͫͳͺΒͰ
ͯͳͳͲͪͺͪͯͳͲͰͷͪΓͪ͵ΒͰͼ;;ͳͼͽͬͻͰͷͰͬͻͳͶͰͳͫ;͵;ͪͶͫͪͼ͵ͳͽͰͻͻͳͼͽͪ ̸́ͶͫͪͳΒͪ
ΒͰͽͪ͵ΌͰ;ͰͼͽͬͬͪͶͪ;ͪͻ;ͱͪͬͪΔ;ͳͫ;ͳͶ͇̺ͪͬͪ̓7 ͇ͼͶͫͯͳͶͪ͵ͪͬΒͼ͵ͪ̓ͼͬͪΒͰ
ͲͫͭͼͬΒͳͪ͵ͳΒͪ
ͯͼͽͻͪͰ͍ͰͯͰͻͪͳΒͰͪͷͰͻͳ͵ͳͪ;ͳ͵ͪͼͪͼͰͯͳͽͰͷ;̺ͪͳͭͽ;ͫͳͶͪ
ͭͯͳͰͼͬͻͼͽͪͪͷͰΌ;ͪΒͺͲͪͽͳΒͳͽͰͻͻͳͼͽͳ͵ͳͻͭͪͳͲͪͳΒͪ;ͼͬͰͽ; ͬͪͬ͠ͳΕ
ͼͽͻ
͇ͼͶͫͯͳͶͪ͵;ͬKͼ͵;̓ͼͬͪΒͰ͵ͪͽͰͻͻͳͼͽͳ͵;ͻͭͪͳͲͪͳΒ;͵ͬͪͶͳͿͳ͵ͬͪͳ
͊ͪͬͰͽ ͫͰͲͫͰͯͼͽͳ ͌ΒͰͯͳΔͰͳ ͪͳΒͪ ; Ͱ͵Ͷͳ͵ ͻͰͲͶ;ͳΒͪ ;ͼͬΒͰͳ ͽ͵ͷ ͭͯͳͰ
ͬͪͬ͠ͳΕ
ͼͽͻ–
́ͬͳͼ͵ͳͲͬͪͳͳͳ͊ΒͰͯͳΔͰͳ̸ͷͰͻͳ͵ͳ̽ͻͱͪͬͪ ͳͲͪͼͶͪ
ͳ͵Ͳ̹ͪͪͶ͵ͪͪͷͫͪͼͪͯͻ͉ͫͰͻͽ̻ͰͶͫͪͻͯͳͪͷͫͪͼͪͯͻ̓ͻͳͼͽͿͰͻ͎ͳͶ
ͺͰͽ͵ͷͭͯͳͰ
ͽͪ͵ΌͰͼ;͵ͬͪͶͳͿͳ͵ͬͪͶͳ͇̺̓͵ͪͽͰͻͻͳͼͽͳ͵;ͻͭͪͳͲͪͳΒ;ͳͼ;ͯͳͶͳΔͰͰͪ͵ͳΒͰ ͯͰͽͪΓ
ͳΒͰͬͳͯͰͽͳ;ͬͪͬ͠ͳΕ
ͼͽͻ
̽ ͺͻͷͰͰ ͪͷͰͻͳ͵Ͱ ͺͶͳͽͳ͵Ͱ ͺͻͰͷͪ ͇ͼͶͫͯͳͶͪ͵Β ͬΒͼͳ ̓ͼͬͪ Βͪͬ ͯͶͪͲͳ Β;ͪ
ͭͯͳͰ
͵ͪͯͪ ͼͰ ͪͷͫͪͼͪͯͻ ̸͊̽ ͉ͳͪͻͯ ͎Ͷͫͻ;͵ ͼͶͳ͵ͪ ͼͪ ͵ͷͪͯͪͽͷ ͇̺̓ ; ͷͰͼͽ;
͠;ͳ͵ ͪ ̓ͼͷͰͽ; ͋ͪΒ ͼ;ͼͻͰͽ ͬͳͼ͵ͭ ͺͻͰͯͼͽͪͬͳ͵ͪ ͪͷͰͻͳ͵Ͱ ͪͯͷͳͳͼͽͻͪͳΒͰ ͳ ͵ͷͪͯͪͽͪ
͇̺̓ͲͪͳΒͰ̸ͯͪ͊̽ͺͻͳͲͪΒ;ͳͺͻͳͬͪͽͪΒ;͇̺̓͵ͪͼͬͭͺͪͻͽͰͻͪ;ͻͰͪͬͪΔ;͵ͼͬͼ͵ͭ
ͺͳͽͪΔͪ ͯͰͽͪΓͳΒͰ ͬͳͯͰͽͳ ; ͬͪͬ͠ͳΕ
ͼͽͻ – ̻ͪΕͳͬͳΕ
ͼͽͻ
̓ͪͼͳΒͰ
ͽ͵ͷͻͪͲͭͬͻͪ;͉ͪͷͫ;ΒͰ;ͳͫͷͫͪͻͯͬͪΔ͉ͪ͊͠;ͭͼͶͪͬͳΒͰ
ͼͪͻͪͯΔͪͼ͇̺ͪ̓ͫͳͶͪΒͰͼͪͼͽͪͬͳ
ͯͰͺͶͳͽͳ͵Ͱ̸͊̽ͺͻͰͷͪ͊ͻͫͳΒͳ ͉͊͠;ͭͼͶͪͬͳΒͳ
͋͵ͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪͫͳͶΒͰͰ͵Ͷͳ͵ͺ͵;ͪΒͪͺͻͰͭͬͻͪͺͻͰͯͼͽͪ
ͬͳ͵ͪ ͊ͻͫͳΒͰ ͳ ͪͶͫͪͼ͵Ͱ ͷͪΔͳͼ͵Ͱ ͲͪΒͰͯͳͰ
;Ͳ ͪͭͪͱͬͪΔͰ ͻͪͲͶͳͳͽͳ ͷͰΌ;ͪͻͯͳ
ͺͼͻͰͯͳ͵ͪ
ͯͪͼͰͪΌͰͻͰͰΔͰͲͪ͵ͼͬͼ͵ͳͺͻͫͶͰͷ͠Ͱͯͪͯͽͪ͵ͬͳͺͻͰͭͬͻͪͫͳΒͰͼ;ͼͻͰͽ
̓ͻͳͬ͵ͪͺͳΕ
ͪͬͯͳͯͪΒͰͫ;͵ͪͶ͇ͪͬͪͼͶͫͯͳͶͪ͵ͰͬΒͼ͵Ͱ̓ͼͬͪͬͻͰͪͪͬͳͰͺͶͳͭͪ;
̸ͶͫͪͳΒͳͯͼͽͻͪͰͪͶͫͪͼ͵ͳ
ͫͻͳͽͪͼ͵ͳ
ͪͷͰͻͳ͵ͳͳͽ;ͻͼ͵ͳͬΒͳͳͼͽͻ;͵ͽͻ̺ͪͳͯͰͽͳͯͰͽͪΓͳΒͰ
;̓ͻͳͬ͵ͪͺͳΕ
ͼͽͻ
7
̺ͳͯͰͽͳͯͰͽͪΓͳΒͰ;̹ͰͶͪ͵Δͳ͈ͭͪ͊́ͪͅ–̸ͭͻͰͼͳΒ̸͇ͪ͆͋ͪͺͻͽͳ͉ͬ͊͠–̽͵;ͷͰͽͪ
ͯͰͺͻͬͳ
ͼͽͻ114–
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͶͫͯͪͪͅͳͶͰͬͳΕͪͳ́ͫͻͪͳͷ͉ͪ;ͭͬͰ
͵ΒͳΒͰͲͪͬͻͰͺͽͺͳͼͳͬͪΔͰͷͼͺͻͪͲ;ͷͪ ͫͻͪ
ͲͬͪΔ;
͈ͻͬͭ ͼͰͺͽͰͷͫͻͪͭͯͳͰ
ͽͪͯͪ ͺͻͬͳͬͰ͵͵ͼͬͼ͵ͳ̸Ͷͫͪͪͪ
́ͫͻͪͳͷ͉;ͭͬͪͳ
ͺͻͰͯͼͰͯͳ͵͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ͊ͶͫͯͪͅͳͶͰͬͳΕͺͽͺͳͼͪͶͳͼ;͊ͺͻͪͲ;ͷͻͷͪͶͳͲͬͪΔ;
ͫͻͪͲͬͪΔͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ͊ͺͻͪͲ;ͷΒͰͲͪ͵Γ;Ͱ;ͲͺͼͻͰͯͬͪΔͰ͵ͪͽͶͳ͵Ͱ;ͷͪͳ
ͽͪͻͰͲͪΒͰͯͳͰt͊ͬͰͽͳ̾;Όͳͯͳi
ͪͳΒͰͷΒͰͰͶ;ͫͳͷͼͳΔͻ̺͈ͪΓ͈ͪͽͺͳͼͪͳͼͺͻͪ
Ͳ;ͷ
ͷͰΌ;ͽͳͷ
ͳΒͰͺͻͳͷͰΔͰ
ΒͰͻͪͶͫͪͼ͵ͼͻͺͼ͵ͪͻͪͯͪͭͻ;ͺͪͲͪͯ;ͱͰͪͲͪͺͰͻͪͳͪͶͳͲͪͳ
Β; ͼͺͻͪͲ;ͷͪ tͽͻͳ ͺͶ;ͼ ͽͻͳi
; ͬͳͰ ͯͻͱͪͳ ͼͪͼͽͪͪ͵ͪ
͵Βͳ ͼ; ;Ͳ ͺͻͰ͵ͳͯͰ ͯͻͱͪͬͪͳ ͯ
ͺͰͽ͵ͪ
ͳΒͰ ;ͼͺͰͶͪ ͯͪ ͪΌͰ Ϳͻͷ;ͶͳͰ
ͻͰͰΔͪ ͺͻͳͬͪͽΓͳͬͪ Ͳͪ ͫͰ ͼͽͻͪͰ ͊ͻͺͼ͵ͪ
ͼͽͻͪͪΒͰͪͼͽΒͪͶͪͯͪͼͰͻͪͲͭͬͪͻͪͰͼͪͷͺͬͻͪͽ͵;̸Ͷͫͪͪͪ;ͫͻͪͲͬͳͼͳͼͽͰͷ͊ͻͫͳΒͰͬͰΕ
ͳ ͪͼͽͪͬͳͷ ͺͶͪͬͳͷͪ ͳ ͺͻͭͻͪͷͳͷͪ
ͿͳͪͼͳͻͪΔ; ͫͻͪͲͬͪΔͪ
ͯ͵ ΒͰ ͪͶͫͪͼ͵ͪ ͼͽͻͪͪ
ͳͼͳͼͽͳͻͪͶͪͪͺͬͻͪͽ͵;;͵Ͷͼ͵ͰͫΒͰ͵ͽͰ
ͪͯͪͼͰͽͰ͵ͺͼͶͰͽͭͪͻͪͲͭͬͪͻͪͯͻ;ͭͳͷͺͳͽͪΔͳ
ͷͪ
ͳͽtͪͬͳͼ͵ͷͯͻͱͪͬͷͳͬ;i.
͌ͽ͵;ͻͪͲͭͬͻͪͺͻͳͷͰͳ͊ͺͻͪͲ;ͷͪͅͳͶͰͬͳΕ–͉;ͭͬͪͺͼͽͪͶΒͰΒͪͼͯͪ͊ΒͰͯͳΔͰͰ
̸ͷͰͻͳ͵Ͱ ̽ͻͱͪͬͰ ͷͰΔͪΒ; ͼͬΒ ͯͼ ͺͻͰͷͪ ͺͳͽͪΔ; ͺͶͱͪΒͪ ͳ ͺͻͪͬͪ ͺͻͳͺͪͯͳ͵ͪ ͪͶͫͪͼ͵Ͱ
ͷͪΔͳͰ;͊ͻͫͳΒͳ͵ͪ;;ͽͻͪΔͰͷͺͳͽͪΔ;ΒͰͯͰͼ;ͬͰͻͰͰͲͰͷΓͰ̸ͷͰͻͳ͵ͳͳͲͪͼͶͪͳ͵Ͳ̹ͪͪͶ
͵͉ͪͫͰͻͽ̻ͰͶͫͪͻͯΒͰͷͪͻͽͪͭͯͳͰͳͲΒͪͬͳͯͪΒͰͲ̸ͪ;ͽͷ;͈͵ͻͪΒͳ;̓ͼͬͳͅͰͽ
ͳΒ;tͺͻͳ͵Ͷͪͯͪͬͳ ͼͽͪͽ;ͼ
Ͱ͵ͪ ͬͻͼͽͪ ΒͪͪͰ ͼͪͷ;ͺͻͪͬͰ
ͪͶͳͰ ;ͭͻͪͳͪͷͪ͊ͻͫͳΒͰ
ͬͰΕ
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ͷͪͻͽͭͯͳͰ
̽ͪΒͰͳͬͪΒͼͽͪͬ ͺͻͰͯͶͭ
ͫͳͼͪͷͺͻͰͶͪͲͻͰͰΔͰ͵ͪͲͪͽͰͬ;ͲͪͳͲͯͬͪΒͪΔͰͷ̓ͼͬͪͳ
ͅͰͽͳΒͰͳͲͼͪͼͽ͉ͪͬͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͳ͉͊͠;ͭͼͶͪͬͳΒͰͺͽͬͻͯͳͶͪͼ;ͯͰͪͬͪΔͪ;͉ͪͷͫ;ΒͰ;ͿͰͫ
ͻ;ͪͻͪͭͯͳͰ
͉ͪͲͭͬͻͳ ; ͉ͪͷͫ;ΒͰ; ͍ͻͪ;ͼ͵ͪ
ͳͲͷͰΌ; ͼͻͺͼ͵Ͱ ͯͰͶͰͭͪͳΒͰ ͵Β; ΒͰ ͺͻͰͯͬͯͳ ͺͻͿ ͯͻ
͉ͪͽ͵ͪͅͻ͵ͬͳΕ
ͺͽͺͻͰͯͼͰͯͳ͵̺ͶͪͯͰ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
ͳͪͶͫͪͼ͵ͰͯͰͶͰͭͪͳΒͰ͵Β;ΒͰͺͻͰͯͬ
ͯͳ͎ͪͳͷ͋ͪͳ
ΒͰͯͪͯ͵ͷͪͯͪͪͽͪͽͰͻͻͳͼͽͳ͵Ͱ͇̺̓
ͳ;ͲͺͼͻͰͯͬͪΔͰͻͪͲͶͳͳͽͳͷͰΌ;
ͪͻͯͳͺͻͰͯͼͽͪͬͳ͵ͪ ͷͰΌ;͵Βͳͷͪͼ;ͭͶͪͬ;ͻͰͳͷͪͶͳͶͪͬͳͯͰͶͰͭͪͳΒͰ̸͊̽
ͯͻͱͪͳ
ͼ;ͯͯͿͰͫͻ;ͪͻͪͭͯͳͰ
;ͼͪͷͺͻͰͯͬͰͰͻΒͰͫͷͫͪͻͯͬͪΔ͉ͪ͊͠;ͭͼͶͪͬͳΒͰ̽ͳͻͰ͵ͽ
ͳͻͪͲͭͬͻͪͳͲͷͰΌ;ͼͻͺͼ͵ͰͳͪͶͫͪͼ͵ͰͯͰͶͰͭͪͳΒͰ
ͷͰΌ;ͽͳͷ
ͳΒͰͫͳͶ ͬͪͬ͠ͳΕ
ͼͽͻ
ͪͅͻ͵ͬͳΕ
ͼͽͻ
̽ͬͰͯͰͶͰͭͪͳΒͰͼͰͳͼ;;͉ͪͷͫ;ΒͰ;ͼͪͷͼͽͪͶͼͪͼͽͪͶͰ
ͼͳͷͺͻͳͶͳ
͵ͷͰͻͰͷͳΒͪͶͭͼͶͳ͵ͪΔͪ
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ͼͪͲͪͽͰͬͳͷͪͯͪͼͰͺͻͳ
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̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
ͬͪͽͰ9 ͈ͭͶͪͬΓͪͼ;;ͼͽͬͪͻͳͺͻͰͯͼͽͪͬΓͪͶͪͼͪͷ;Ͷͽͳͷͪͽ;ͷ͊ͻͫͳΒͳͯͪͼͰͼͪͷͪͯͻͰ͵Ͱ̓ͼͬͪͳ
ͅͰͽͳΒͰͅͰΌ;ͫͻΒͳͷͯͻͰͯͫͪͷͪ͊ͺͻͪͲ;ͷͪͳͲ͉ͪͷͫ;ΒͰͪ͵ΒͰͼ;Ͳͪ͊ͻͫͳΒ;ͫͳͶͰͰͺͻͳͬͪͽ
ΓͳͬͰ
ͺͷͰ;ΕͰͷ ͼͪͷ ͯͬͰ
ͳΒͳͷ ͺͻͳͬͪͽͪΔͰͷ ͫͳ ͊ͻͫͳΒͪ ͳ ͺͻͪͬ ͳ Ϳͪ͵ͽͳ͵ͳ ͳͲͭ;ͫͳͶͪ
̓ͼͬͳͅͰͽͳΒ;͈ͻͬͳͼͽͪͬͭͶͪͼͳt̓ͼͬ;ͺͻͪͬΓͪͼͪͷͼͫͷ
ͯͰͷ͵ͻͪͽͼ͵ͳ
ͺͻͰ͵Ͳͪ͵
ͯͪͬͳ
ͳͲͬͻͳͳͼ;ͯͼ͵ͳͻͭͪͪͳͯͻ;ͭͳͻͭͪͪͳͳͼͽͳͽ;ͳΒͪͬͯͰͯͻͰΌͰͳi ͪͅͻ͵ͬͳΕ
ͼͽͻ
̽ͻ;ͭͳͼͽͪͬΒͰͺͻͰͯͬͳΌͪͯͪͼͰͽͻͳͭͯͳͰͺͼͶͰͼͽ;ͺͪΔͪ͊ͺͻͪͲ;ͷͪͳͲ͉ͪͷͫ;ΒͰͪͪ
ͼͪͭ;
ͻͭͪͳͲ;ΒͰͷͰΌ;ͪͻͯͪ͵ͿͰͻͰͳΒͪͪ͵ΒΒͫͳͼͰ;ͽͬͻͯͳͷͰͪͳͲͪͷͲͪͽͻͪΒͻͰͰ
ΔͰ ͺͶͱͪΒͪ ̓ͼͬͪ
ͪ tͼͬ; ͬΓͰ ͪͻͯͪi ͪͅͻ͵ͬͳΕ
ͼͽͻ ͬͪͬ͠ͳΕ
ͼͽͻ
͊ͫͲͳͻͷͪͰͽͳ͵;ͼͽͻ;͵ͽ;ͻ;ͼͽͪͬͳͽͬͪ̓ͼͬͪ
ͳΔͰͳ;ͯͪͼ;̸ͶͫͪͳͳͳͶͳ
ͪͺͼͶ;ͽ;ͬͰΕͳ;ͼͽͪͬͳͽͬͪ
ͻͰͲ;ͶͽͪͽͳͲΒͪΔͪͬͪΔͪͽΒtͬΓͰͪͻͯͪiΒͰ;ͪͺͻͰͯͫͳͺͲ
ͪͽ
ͳͬͪΒͼͽͪͬΒͰͺͻͰͯͼͽͪͬΓͪͼͪͷͺͻͪͬ;Ϳͻͷ;Ͳͪͫ;ͯ;Ε;ͯͶ;͵;ͰͲͪͬͳͼͼͽͳ̓ͼͬͪ
͈ͽͯͰͶͰͭͪͳΒͪ͊ͻͫͳΒͰͳΒͰͺͻͳͬͪͽͳͶͪ͊ͺͻͪͲ;ͷͳͲ͉ͪͷͫ;ΒͰͪ
ͽΒ;Ͷͽͳͷͪͽ;ͷͯͪͼͰͼͪͷͪ
ͯͻͰ͵Ͱ̓ͼͬͪͳͅͰͽͳΒͰ
ͽͻͰͫͪͶΒͰͪΕͳͺͬͯͯͪͼͰ͊ͻͫͳΒͪ͵ͪͲͳͳͺͻͳͷͰͷͼͳͶͰͺͻͳ;
ͯͳͯͪͺͻͳͬͪͽͳͻͰͰΔͰ͵ΒͰͳΒͰͱͰͶͰͶͪͯͪͺͻͳͬͪͽͳͪͽͲͬͺͻͰͭͬͻͳͷͪ
͈ͬͯ Ͳͪ ͫͷͫͪͻͯͬͪΔͰ ͊ͻͫͳΒͰ ΒͰ ͪΌͰ ͽ;ͷͪͰΔͰͷ ͯͭͪΌͪΒͪ ͵Βͳ ͼ; ͼͰ ͯͰͼͳͶͳ ; ͼͰͶ;
͉ͪͪ͵ͪ̓ͼͬ;ͳͅͰͽͳΒͳ
Βͪ;ͪͻͪͭͯͳͰ
ͺͻͳͶͳ͵ͷͻ;ͱͪͳͼ;͵ͫͪͼͻͺͼ͵ͳͼͪ
ͭͪ ͫͰͲͫͰͯͼͽͳ ͼ ͺͻͳͺͪͯͳͳͷͪ ͇ͼͶͫͯͳͶͪ͵Ͱ ͬΒͼ͵Ͱ ̓ͼͬ ͊ͻͺͼ͵Ͱ ͼͪͭͰ ͫͰͲͫͰͯͼͽͳ ͼ;
ͪͳͷͰ
ͽͭͯͪͪͲͪͺͰͶͰͪ͵ͳΒ;ͬͪͽͪΔͪͭͻ;ͺͰͽͰͻͻͳͼͽͪ͵Βͳ ͼ; ͺͻͰͽͯͳͯͪͪ;ͫͳͶͳͺͰͽ
ͺͶͳͪΒͪͪͳͯͬͪͳͬͳͶ̸ͪͶ̸ͫͪͪ͵ͳΒͪͼͻͺͼ͵ͰͺͶͳͳΒͰΒͰͫͳͶͪͺͻͳΒͪͬΓͰͪ̓ͼͬͼ͵ΒͬͰͻͳ
Ϳͳ͵ͪͳΒͷͳͼͳΒͳ͇̹̾͊ͪ
ͳΒͳͶͪͬͳͼ;ͳͺͻͪͽͳͶͳͳͲͬΌͰΔͰͪ͵ͳΒͰ͋ͰͶͰͬͳͲͳΒͼ͵ͪͷͻͰͱͪ
t̸ͼͳΒͰͽͰͯ ͈ͻͰͼi ΒͰ ͼͳͷͳͶͪ ͰͶ; ͺͰͻͪͳΒ; ͋͵ͷ ͬͰ ͪ͵ͳΒͰ ͬͳͰ ͯͰͼͰͽͳͪ ͽͰͻͻͳͼͽͪ
Ͷ͇ͪͬͪͼͶͫͯͳͶͪ͵ͰͬΒͼ͵Ͱ̓ͼͬͪ
;ͫͳΒͰΒͰͽ͵ͷͻͪͲͷͰͰͻ;ͱͪͰͬͪͽͻͰ͑ͰͿ̓ͼͬͼ͵Ͱ
ͬͰͻͳͿͳ͵ͪͳͰͷͳͼͳΒͰ ̺ͳͶͳΒͪͷ̺͵Ͱͻ
ͪͷͰͻͳ͵ͳͯͳͺͶͷͪͽͪ
ͯͷͪΒͰ ͼ;ͯͳ ͪ͵ͳΒ;ͼͻͺͼ͵ͳ
ͼͪͭͪͫͰͲͫͰͯͼͽͳͳͺͽ;ͱͳͳͯͪ ͼ;ͳͲͬͻͳͶͰtͼͽͻͪͬͳͪͷͪͼͪ͵ͻͪͶͫͪͼ͵ͳͳͬͳͶͪi
ͪͰ
;ͫͳͼͽͬͽͰͻͻͳͼͽͪ;ͻ;ͱͪΒͪ͵ͳΒͳ ͬͪͬ͠ͳΕ
ͼͽͻ–̻ͪΕͳͬͳΕ
ͼͽͻ
͆ͪͻͪͬ
ͬͪ͵ͬͪ Ϳͻͷ;ͶͪͳΒͪ ͯͭͪΌͪΒͪ ; ͉ͪ͵; ΒͰ ͯͷͪ ͺͻͰ;ͲͰͽͪ ͯ ͺͶͳͽͳͪͻͪ ͳ ͷͰͯͳΒͪ ͪ
̀ͪͺͪͯ;Ͳͪ͵ͪͷͺͪΔ;ͺͻͽͳͬ͊ͻͫͳΒͰͳ͠;ͭͼͶͪͬͳΒͰ
;ͲͺͻͰͽΔͰͯͪͼͶͰͯͳ͵ͪͲͪ ͯͰͽͪΓͳΒͰͬͳͯͰͽͳ;
̺;ΒͬͳΕ
ͼͽͻ–
̓ͷͳͼͳΒͪͿͳͼ͵ͳͺͪͽͶͭͪΒͰ
ͪͲͪͽͰͬ̾͌ͳ;ͲͼͪͭͶͪͼͼͽΒ;ͭͼͶͬͰͼ͵ͳͬͶͪͼͽͳ
ͽͻͰͫͪͶ
ͯͪͪͺͻͪͬͳͳͲͬͰͽͪΒͽͪͼͰͼͽͬͪͻͯͰͼͳͶ;͉ͪ͵;ͳͯͪͶͳΒͰͻͰtͷͪͼͪ͵ͻ;ͪͶͫͪͼ͵ͳͳͬͳͶͪi
ͳͶͳt;ͫͳͼͽͬ;ͽͰͻͻͳͼͽ͇̺ͪ̓i
9
ͬͪͬ͠ͳΕ
ͪͬͯͳͯͪΒͰt;ͷͰͼͽͻͪͲͭͬͻͪͼͪ͵ͼͷͰͽͼ͵ͳͷ̸Ͷͫͪͳͷͪ
ͯͰͶͰͭͪͳΒ̺ͪͶͪͯͰ͉Ͱͺ;ͫͶͳ͵Ͱ
͊ͻͫͳΒͰ ͬͯͳͶͪ ͻͪͲͭͬͻͰ ͳͼ͵Γ;ͳͬ ͼͪ ͺͻͰͭͬͪͻͪͳͷͪ ̓ͽͪ͵ͽ ͭͻ;ͺͰ
ͺͻͪ͵ͽͳ ͼͪ ͪͷͫͪͼͪͯͻͷ
̓ͻͳͼͽͿͰͻͷ ͎ͳͶͷi ͊ͽͪͽ;ͼ tͺͻͰͭͬͪͻͪͪi ͳͶͳ tͷͰΌ;ͪͻͯͳ ͺͻͰͭͬͪͻͪͪi ͳͷͪͶͳ ͼ; ͪͷͰͻͳ͵ͳ
ͪͷͫͪͼͪͯͻ ̓ͻͳͼͽͿͰͻ ͎ͳͶ
ͪ;ͼͽͻͳΒͼ͵ͳ ͪͷͫͪͼͪͯͻ ̺ͶͿͭͪͭ ͈Ͱͽͻͳ ; ͳͷͰ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
ͳ ͻ;ͼ͵ͳ
ͪͷͫͪͼͪͯͻ̹ͻͳͼͪͅΒͻͼ͵ͳ ͬͪͬ͠ͳΕ
ͼͽͻ111–114
.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
́ͲͬͰͽͪΒ ΒͰ ͪͺͻͪͬΓͰ
ͺͻͰͯͪͽ ͆Ͱͷͪ͵Β ͵ͪ ͽͪͯͪ ͺͻͰͯͼͰͯͪͬͪΒ;ΕͰͷ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
ͪͶͳ
ΔͰͭͬͼͪͯͻͱͪΒͳΒͰͫΒͪͬΓͰ
͎ͰͶͰͪ ͉ͪͽͪ
ͬΌͪ Ϳͳͼ͵ͳ ͺͪͽͶͭͪ
ͪ ͵ͿͰͻͰͳΒͳ Ͳͪ ͽͪͷͺ; ͯͻͱͪΒ ͷͪͻͽͪ
;ͼͰͯͳͽ;͇̹̾͊ͪ;͈ͻͳͽͳͳ ͯͪ͵ͶͰ
ͯͬͪͷͰͼͰͪͺͼͶͰͯͭͪΌͪΒͪ;͉ͪ͵;ͳͺͼͶͰͰ;ͼͺͰ
Ͷͳ ͺͻͰͭͬͻͪ ; ͉ͪͷͫ;ΒͰ;
ͪ ͰͯͰΓ; ͯͪͪ ͺͻͰ ͻ;ͱͪͰ ͪͭͻͰͼͳΒͰ ̸͇͆͋ͪ ͪ ͉͊ ͠;ͭͼͶͪͬͳΒ;
ͼͪͺͽͳͶͪΒͰͼͬΒͰtͶͳͬͳΌͰΔͰiͻͪͯ;Ϳͳͼ͵ͳͺͪͽͶͭͪ ͪͰͼͪͯͻͱͪΒͳͲͬͰͽͪΒͪ
́ͪ͵Ͳͪ
ͯͭͪΌͪΒͰ;ͼͰͶ;͉ͪͪ͵ͳͺͫͳΒͰͰͽͰͻͻͳͼͽͰͳΒͰ;ͺͽͻͰͫͳͶͪͰ;ͯͪΒͰͻͰͷͪͼͪ͵ͻ;ͪͶͫͪͼ͵ͳ
ͳͬͳͶͪ
͎͉ͪͽͪΒͰͳͼͽͪ͵ͶͪͯͪΒͰͻͰtͲͶͳ;ͺͻͽͳͬ;ͷͪͼͽͳi ̺;ΒͬͳΕ
ͼͽͻ
ͫͰͲ
ͯͻ;ͭͳͯͯͪͽͳͰͪ
ͳͽͳͷͰͼͽͪͬͳͶͪͯͼͽͪ ͺͻͪͲͭͺͻͼͽͻͪͲͪͻͪͲͶͳͳͽͪͽ;ͷͪͰΔͪ ͽͭͪ
ͽͼͰͯͰͼͳͶ;͉ͪ͵;
͋ΒͰͫͳͶtͯͬΓiͲͪͪΒͷͫͻΒ;ͲͪͺͪͯͳͷͰͯͳΒͪͯͪ
ͺͲͳͬͪΒ;ΕͳͼͰͪͲͪͺͪͯͰͳͲͬͻͰ
͵Βͳͼ;;ͺͲͪͽͳͼͪͼͪͯͻͱͪΒͰͷͳͲͬͰͽͪΒͪ ͪͳͽͳͼ;ͽͳͳͲͬͻͳͳͷͰͬͪͳ
ͳͽͳΒͰͳͲͬͰͽͪΒͫΒͪ
ͬΓͰ
ͺͽ;ͱͰ ͼͻͺͼ͵Ͱ ͼͪͭͰ ͫͰͲͫͰͯͼͽͳ ͯͪ ͼ; tͻͭͪͳͲͬͪͶͳ ͷͪͼͪ͵ͻ Ͱͪͻ;ͱͪͳ ͳͬͳͶͪi
ͯͰͽͪΓͳΒͰͬͳͯͰͽͳ;ͬͪͬ͠ͳΕ
ͼͽͻ–̺;ΒͬͳΕ
ͼͽͻ
́ͲͬͰͽͪΒͼͻͺͼ͵ͳͳͫͰͶͻ;ͼ͵ͳͺͪͽͶͭͪ;͵ΒͰͷΒͰ͵ͼͽͪͽͬͪͯͪͼ;ͺͬͻͰͯͰͺͻͪΌͰͰ
ͪͽͰͶͳͷͪͺͭͳ;Ͷͳ;͉ͪ͵;ͪͰͽͰͬͪͽͻͰͳͷͻ;ͱΒͰͷͳͯͪͼ;ͺͻͪΌͰͳͽͻͪͭͬͳͫͪͻ;ͽͳ
Ͱͼͽͳͪͪͻ;͵ͪͷͪ ͽͲͪͳͯͪͼ;͵ͻͳͼͽͳͶͳͬͪͽͻͰͻ;ͱΒͰͳ;ͰͼͽͬͬͪͶͳ;ͻ;ͱͪͷͼ;͵
ͫ;
10 ͳΒͰͲͫͳΓͻͪͲͷͪͽͻͪͪ̀ͪͺͪͯ;
́ ; ͵ͪͼͳΒͰ ͼͪͼͽͪͬΓͰͷ ́ͲͬͰͽͪΒ; ͅͳͼͳΒͰ ͇̹̾͊ͪ ͼͰ ͵ͼͽͪͽ;ΒͰ ͯͪ ͼ; ͯͭͪΌͪΒͳ ; ͼͰͶ;
͉ͪͪ͵ ͫͳͶͳ ͯͶ;;Β;Εͳ ; ͽͷͰ tͯͪ ͼͰ ͷͰΌ;ͪͻͯ ͺͻͳͲͪ ͳΔͰͳͪ ͯͪ ͼ; ͵ͻͰΔͪ Γ;ͯͼ͵ͳ
ͺͻͪͬͪ ; ͼͻͰͯͳͽ; ͵ͼͬͼ͵ͭ ͼ;͵ͫͪi
͵ͪ ͳ ͯͪ ΒͰ tͬ ͷͪͼͬ ;ͫͳͼͽͬ ͫͳͶ ͺͻͰ͵ͻͰͽͳͪ ;
ͪͺͻͳͷͪͯͪͼͰͷͳͻͻͰͳ͵ͼͬͼ͵ͳͼ;͵ͫi
ͺͽΒͰͷͰΌ;ͪͻͯͪͲͪΒͰͯͳͪͽͪͯͪͺͻͳͲͪͶͪͯͪ
ͼͰtͼͻͱ ͺͻͫͶͰͷͪͪͶͪͲͳ;͵ͻͰΔ;Γ;ͯͼ͵ͳͺͻͪͬͪi 'POE[BIVNBOJUBSOPQSBWP
ͼͽͻ
11.
͇ͽͲͬͬͪͶͳͯͼͽͳ́ͲͬͰͽͪΒ͇̹ͪ̾͊ͪͭͬͻͳͳͺͯͪͽͪ͵ͯͪͪͬͳͰͷͰͼͽͪͼͪͯͻͱͳͼͽͪͬͬͰͯͪ
ΒͰ͵̸ͶͫͪͪͪͰͼͽͪͶ;ͼ;͵ͫͳͷͪͼͪΒ;ͭͼͶͬͰͼ͵ͳͷͳͼͻͺͼ͵ͳͷͼͽͻͪͪͷͪͪ̓ͳͅ
́ͿͻͷͪͳΒ;ͯͪΒͰͪ̓ͼͬ;ͳͅͰͽͳΒͳtͰͼͽͪͶͬΒͼͺͼͫͳͷ;͵ͪͻͪͪi
ͳͲͰͶͳͼ;
;ͯͬΒͰͳͷͳͼͽ;ͺͪΔͳͷͪ
ͷͳͳͼͽͪͻͯͫͻͪͰ̸͊̽ ͷͪΒͪͭͯͳͰ
͵ͪͳ͉ͫͳ
̓;͵
ͽͪͯͪΔͳͷͳͳͼͽͪͻͳͼͽͻͪͳͺͼͶ̺ͬͪͰͶͳ͵Ͱ̹ͻͳͽͪͳΒͰ ͇ͫͻͪͯͬͳΕ
ͼͽͻ
͇ͬͰͳͲΒͪͬͰͼ;ͺͶͪͼͳͻͪͰ;ͯͪͳͷͪͪͭͻͰͼͳΒͰ̸͇͆͋ͪͳͫͷͫͪͻͯͬͪΔ͉ͪ͊͠;ͭͼͶͪͬͳΒͰ
ͪͻͪͬ
ͯͪ ͫͳ ͺͻͪͬͯͪͶͰ ͪ͵ͳΒ; ̸͇͆͋ͪ ͳ ͪͼͳΓͰ ͵ΒͰ ͼͰ ͼͺͻͬͯͳ ͪͯ ͭͻͪΌͪͳͷͪ ͊ͻͫͳΒͰ
ͪͶͳ ΒͰ
ͳͯͳ͵ͪͽͳͬͯͪΒͰͳͼͽͪͳͿͻͷͪͳΒͪͳͲͰͽͪͳ;͵ͪͼͳΒͰͺͳͼͪͷ́ͲͬͰͽͪΒ;͇̹̾͊ͪ
ͽͭͬͻͳ
10
͌ͳͲͬͰͽͪΒ;ͫͰͶͻ;ͼ͵ͳͳͼͻͺͼ͵ͳ Β;ͭͼͶͬͰͼ͵ͳ
ͺͪͽͶͭͪ ͵ͼͽͪͽ;ΒͰ ͼͰ
ͺͻͰͯ ͼͽͪͶͭ
tͯͪ ͼ; ͼͬͰ
ͺͬͻͰͯͰͽͰͶͪ>ͺͭͳ;Ͷͳ̸Ͷͫͪͪͪ– ͺͻͳͷͰ͇ͯͫͪ̿@ ͲͪͯͫͳΒͰͰͬͪͽͻͰͳͷͻ;ͱΒͰͷͼͪͯͳͼͽͪͰͳͯͪ
ͯͭͬͪͻͪΒ; ͻͪͪͷͪ ͲͪͯͫͳΒͰͳͷ ; ͫͻͫͳ
ͯͪ ͼ; ͵ͯ ͯ ;͵;ͺ ͺͻͰͭͶͰͯͪͳ ͪ ͻ;͵ͪͷͪ ͺͻͪΌͰͳ
ͼͽͪͳͫͪͻ;ͽͪ
ͽͺͽͬͻΌ;ΒͰͯͪͼ;ͻ;͵ͬͪͶͳͬͪͽͻͰͳͷͻ;ͱΒͰͷ
ͽͰͯͪͳͼ;ͳͬͳͶͳͬͰΕͺͻͳͺͪͯͳͳ͇̺̓i
ͬͪͬ͠ͳΕ
ͼͽͻ
11
̽ͰͽͪΓͳΒͰͬͳͯͰͽͳ;,PTPWPLBLPWJDžFOP
UBLPSFǁFOP"OBMJ[B0/FSJGJLBDJPOFNJTJKFKosova4UBOKFMKVETLJI
QSBWB–oktobar–KVOHPEJOF <3FQSJOUJ[EBOKF>
#FPHSBE: 'POE[BIVmanitarno pravo.
̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
ͼͳͻͳͲͪͳΒͳͪ͵ͽͳͬͼͽͳͲͪͺͪͯͳͲͰͷͪΓͪ;ͯͰͲͳͿͻͷͳͼͪΔ;ΒͪͬͼͽͳͳͳͲͷͳΓͪΔ;ͻͪͲ
ͶͳͳͽͳͯͭͪΌͪΒͪͪ̓ͳͯͪͫͅͳͼͰͺͽ;ͱͳͶͪ͊ͻͫͳΒͪͳͺͻͪͬͯͪͶͫͷͫͪͻͯͬͪΔͰ12
̸ͭͻͰͼͳΒ̸͇͉ͪ͆͋ͪͪ͊͠;ͭͼͶͪͬͳΒ;ͺͳΔͰͪΒͰͫͰͲͯͶ;͵Ͱ͊ͪͬͰͽͪͫͰͲͫͰͯͼͽͳ͇ͻͭͪͳ
ͲͪͳΒͰ͌ΒͰͯͳΔͰͳͪͳΒͪ͌ͺͰͻͳͯ;ͯͷͪͻͽͪͯΒ;ͪͭͯͳͰ
͵Ͷͳ͵ͼ;ͽͻͪΒͪͶͪ
ͻͪͽͪͯͰΒͼͽ̸͇ͬͪ͆͋ͼͪͭͪ
ͰͶͪͽͰͻͳͽͻͳΒͪ͠;ͭͼͶͪͬͳΒͰΒͰͱͰͼͽ͵ͫͷͫͪͻ̻ͯͬͪͪͪΌͪͳͼ;
ͫͰͲ
ͻͪͲͶͳ͵Ͱ
͵ͪ͵ ͬΒͳ
ͽͪ͵ ͳ ͳͬͳͶͳ ͳΓͰͬͳ ͌ͼͶͰͯͳͶ ΒͰ ;ͳͽͪͬͪΔͰ ͬΒͳ ͫΒͰ͵ͪͽͪ
ͪͶͳ
ͽͪ͵ΌͰͳͿͪͫͻͳ͵ͪ
͵Ͷͪ
Ϳͪ͵;ͶͽͰͽͪ
ͺͻͰͯ͵Ͷͼ͵ͳ;ͼͽͪͬͪ
ͫͶͳͪ
ͫΒͰ͵ͪͽͪͲͪͼͽͪͬͪΔͰ
͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͳ ͼͺͷͰͳ͵ͪ
ͽͻͪͿͼͽͪͳͪ
ͰͶͰ͵ͽͻͪͪ
ͷͼͽͬͪ
ͺ;ͽͳ ͺͻͪͬͪͪ
ͱͰͶͰͲ
ͳ͵ͳͺͻ;ͭͪͳͯͻ͌ͫͳΒͰΒͰͳͻͪΔͰͬͳͰͳΓͪͯͪΓ;ͯͳ
;ͳͽͰͳͽͰΕͰͬͰͶͳ͵ͳͫͻΒ
ͻͪͲͶͳͳͽͳͫΒͰ͵ͪͽͪ͌͵;ͺͪͷͪͽͰͻͳΒͪͶͪͽͰͽͪͺͻͳͳΔͰͪͰͺͼͻͰͯͳͶͳͺͼͻͰͯͪͭͻͰͼͳ
Βͷͼ̸͇ͪͭͪ͆͋ͪ͊ͻͫͳΒ;ͺͻͰΔͰͪΒͰ;ͬͳͼͳͳͯͺͻͰ͵ͷͳͶͳΒͪͻͯͳͯͶͪͻͪ 7MBEB43+
ͼͽͻ
13͋ͻͰͫͪͺͷͰ;ͽͳͯͪΒͰ ͰͺͻͰ͵ͳͯͫͷͫͪͻͯͬͪΔͰͰͶͭͺͻͼͽͻͪ̓ͼͬͪͳͅͰͽ
ͳΒͰ;ͼͪͷͰ͵Ͷͳ͵ͯͪͪͺͻ;Ͳͻ͵ͬͪͶ;ͷͪͳͽͪͻ;͵ͪͽͪͼͽͻͿ;ͭͻͷͳͻͪͲͷͰͻͪ͊͵ͻ
ͳΓͪͯͪͳͬͳͶͪ– t;ͭͶͪͬͷͱͰͪ
ͯͰͰ
ͼͽͪͻͳΒͳͳͳͲͰͷͭͶͳͶͳͪ
ͫͳͶΒͰͺͻͳ;ΌͰͯͪ
ͪͺ;ͼͽͳ̓ͼͬͳͅͰͽͳΒ; ;ͼͽͻͪ;ͯͪͭͻͰͼͻͼ͵ͳ≯͇͆͋– ͺͻͳͷͰ͇ͯͫͪ̿@ ͫͷͫͳi ͳͼͽ
ͪ
;ͽͳͽͰͼ;ͪͶͳ;͉Ͱͺ;ͫͶͳͳ͊ͻͫͳΒͳ
ͪͅ͵ͰͯͳΒͳͳ̸ͶͫͪͳΒͳ
͉ͪͽͪ ͯͰΒͼͽͬͪ ̸͇͆͋ ͼͪͭͪ ͺͻͰͼͽͪͶͪ ͼ; ͺͼͶͰ ͺͽͺͳͼͳͬͪΔͪ ̺ΒͽͰͳ͵ͭ ͼͺͻͪͲ;ͷͪ
ͳͲͷͰΌ; ͅͰΌ;ͪͻͯͳ ͼͪͭͪ ͫͰͲͫͰͯͼͽͳ ͍͇͉̓
ͳ ͬͶͪͯͪ ͊ͪͬͰͲͰ ͉Ͱͺ;ͫͶͳ͵Ͱ ͠;ͭͼͶͪͬͳΒͰ ͳ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
Β;ͪ
ͳͪ͵ͽΒͰ͊ͪͬͰͽͫͰͲͫͰͯͼͽͳ͌ΒͰͯͳΔͰͳͪͳΒͪ
ͯͪ͵ͪͼͳ
ΒͰ
Β;ͪͭͯͳͰ
;ͼͬΒͳ͉ͰͲͶ;ͳΒ;͆ͪͼͬ;ͬͳͯ͵;ͷͰͪͽͪ
ͬΒͰͳͳͬͳͶͰ
ͼͽͻ;͵ͽ;ͻͰ͉͊͠;ͭͼͶͪͬͳΒͰͳ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ ͼ;ͼͰ ͺͬ;͵ͶͰ ͼ ͺͻͼͽͻͪ̓ͼͬͪͳͅͰͽͳΒͰ
ͪ
͵ͽͻͶ;
;ͺͻͪͬΓͪΔͰ ͳ ͯͭͬͻͼͽ
ͺͻͰ;ͲͰͶͰ ͼ; ͷͰΌ;ͪͻͯͰ ͼͪͭͰ ͫͰͲͫͰͯͼͽͳ ͍͇͉̓
ͳ
͵ͪͼͳΒͰ ͼͬͪͪ ͈ͻͳͬͻͰͷͰͪ ͪͯͷͳͳͼͽͻͪͽͳͬͪ ͷͳͼͳΒͪ ͌ΒͰͯͳΔͰͳ ͪͳΒͪ ͪ ̓ͼͬ;
͌͆́̓ͅ
͇ͯͼͬͭͯͶͪͼ͵ͪͪͺͻͼͽͻ̓ͼͬͪͳͅͰͽͳΒͰͳ͵ͪͼͳΒͰ
ͳͬͳͶͪͳͬΒͪͷͳͼͳΒͪ
͇͌͆ ͍͇͉̓ ͳ ͌͆́̓ͅ
ͳͲͫͰͭͪͬͪͶͰ ͼ; ͯͪ ; ͺͽͺ;ͼͽͳ ͺͻͳͷͰͰ ͯͻͰͯͫͰ ͉ͰͲͶ;ͳΒͰ
12
̽ͪ ΒͰ ͻͰ Ͱͽͪͷ ͫͻΒ; ͰͼͽͪͶͳ Ͷͳͪ ; ͼ;͵ͫ; ͪ ̓ͼͬ; ͳ ͅͰͽͳΒͳ ͺͽͬͻΌ;Β; ͳ ͺͯͪͳ
ͅͰΌ;ͪͻͯͭ ͵ͷͳͽͰͽͪ ͏ͻͬͰͭ ͵ͻͼͽͪ – ͉ͰͭͳͪͶͰ ͯͰͶͰͭͪͳΒͰ Ͳͪ ͊ͻͫͳΒ;
͏ͻ; ̻ͻ;
ͪͅ͵ͰͯͳΒ; ͳ
̸ͶͫͪͳΒ;ͳͲΒ;ͶͪͭͯͳͰ
͵ΒͳͭͬͻͰͯͪ;͵;ͺͪͫͻΒͰͼͽͪͶͳͶͳͪͪ̓ͳͅ;ͺͰͻͳͯ;–2000.
ͭͯͳͰ ͳͲͼͳ ͇ͬͪΒ ͫͻΒ ͰͼͽͪͶͳ Ͷͳͪ ͺ ͺͯͪͳͷͪ ͅͰΌ;ͪͻͯͭ ͵ͷͳͽͰͽͪ ͏ͻͬͰͭ ͵ͻͼͽͪ
ͼͪͼͽͪͬͳΒͰͯͰͫͻΒͪͯͱͻͽͪͬͪ͵ΒͰͼ;ͼͷͻͽͼͽͻͪͯͪͶͰͪͺͻͼͽͻ;̓ͳͅ;ͺͰͻͳͯ;–2000.
ͭͯͳͰͳ͵Βͳ;͵Γ;;ΒͰͼͫͰͻͪͲͶͳͳͽͰͪͳͪͶͰͳͰͽͳ͵Ͱͺͻͳͺͪͯͼͽͳ ̸ͶͫͪͰ
͊ͻͫͰ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͷͰͼͽͯͪ
;ͼ͵Ͷͪͯ;ͼ͉ͰͲͶ;ͳΒͷ
ͻͪͯͰͪt;ͼͺͼͽͪͬΓͪΔ;ͼ;ͽͳͼ͵Ͱͪ;ͽͷͳΒͰͳͼͪͷ;
ͺͻͪͬͰͪ̓ͼͬ;i
;;ͽͪͻ͊ͻͫͳΒͰ
t;ͼͺͼͽͪͬΓͪΔ;ͫͰͲͫͰͯͭ͵ͻ;ͱͰΔͪ;͵ͷͰͳͲͫͰͭͶͳͰͳͻͪͼͰ
ΓͰͪͶͳͪͷͭ;ͯͪͼͰͬͻͪͽͰͼͬΒͳͷ͵;Εͪͷͪi
tͯͰͷͳͶͳͽͪͻͳͲͪͳΒͳ͇ͼͶͫͯͳͶͪ͵ͰͬΒͼ͵Ͱ̓ͼͬͪͳ
ͯͻ;ͭͳͪͻ;ͱͪͳͭͻ;ͺͪ͵ͼͬͼ͵ͳ̸Ͷͫͪͪͪi
tͼͳͭ;ͻͪΔ;ΒͪͬͰͫͰͲͫͰͯͼͽͳͳͻͰͯͪi ͉ͰͲͶ;
ͳΒͪ ͊ͪͬͰͽͪ ͫͰͲͫͰͯͼͽͳ ͇͌͆ ͬͳͯͰͽͳ ; ͬͪͬ͠ͳΕ
ͼͽͻ –
ͳ ͯͻ
ͬΒͰ ͳ
ͳͬͳͶͰͼͽͻ;͵ͽ;ͻͰ͌ΒͰͯͳΔͰͳͪͳΒͪͼ;ͼͬΒͳͷͰͻͰͪͭͬͪΔͰͷͼ;ͽͳͼ͵ͳͯͺͻͳͰͶͰ;ͼͺͼͽͪ
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͊ͻͫͪ ͳ ͏ͻͭͻͪͪ
ͺͻͰͷͪ ͺͯͪͳͷͪ ͎͌͆͏͉ ͪͺ;ͼͽͳͶ ΒͰ ̓ͼͬ ͳ ͅͰͽͳΒ;i "ODžFMLPWJǀ
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14͌ͳͼͽͷͺͰͻͳͯ;;ͫͳΒͰΒͰͳ͵ͳͯͪͺͬͪͬͳͰͼͽ
ͽͳͪͶͳͪ ͪΒͬͳͰ͊ͻͫͪ
ͫͳͶΒͰͬͳͰͼͽͽͳͪͿͳͲͳ͵ͳͪͺͪͯͪͳͷͪͶͽͻͰͽͳͻͪΔͪΓ;ͯͳ
ͼͶ;ͪ
ΒͰͬͪͼͺͪΓͰͳ
ͫͳΒͰͳͳͺΓͪ͵ͪͳ͵;Εͪͳ ͼͽͪͬͪ
;͵ͻͪͯͰΒͰͬͳͰͳΓͪͯͪͪ;ͽͷͫͳͶͪ
ͽͰΕͰ
ͲͪͺͪΓͰͳͶͳͼͻ;ͰͬͳͰͯͰͼͰͽͳͪͼͻͰͯΔͬͰ͵ͬͳͼͻͺͼ͵ͳͷͪͪͼͽͳͻͪ
ͻ͵ͪͬͪͳ
ͬͰͻͼ͵ͳͫΒͰ͵ͪͽͪͳͼͺͷͰͳ͵ͪ͵;Ͷͽ;ͻͰ̺ͻͰͳͼ;ͷͪͼͬͳͻ;ͱͪͳͪͺͪͯͳͪͫͻΒͪͼͻͺͼ͵ͪ
ͼͰͶͪͳͭͻͪͯͬͰ̓ͪ ͺͼͶͰͯͳͪͽͭͪ
Ͱͽͳ͵ͳͼ; ͺͽͺ; ͳΕͰͳ͈ͻͳͲͻͰ
͚ͪ͵ͬͳͪ
͈ͰΕ
͊ͻͫͳͪ
͈ͯ;ΒͰͬ
̺;ͳͽͻ
̻Ͷͭͬͪ
ͪ;ͼͽͪͶͳͷ ͺͽͳͪͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳͫͻΒ͊ͻͫͪ
ΒͰͼͬͰͯͰͪͷͳͳͷ;ͷ ͳͼͽ
͆ͪͼͳΓͰͪͯͰͼͻͺͼ͵ͳͷͼͽͪͬͳͽͬͷͳΔͰͭͬͺͻͽͰͻͳͬͪΔͰͼ
̓ͼͬͪͳͅͰͽͳΒͰͪͼͽͪͬΓͰΒͰͳͪͻͰͯͳͭͯͳͪ̓ͼͬͳͅͰͽͳΒͪͼ;ͺͼͽͪͶͳͶͰͭͶ͵ͻ;
ͺͳΒͰ
͵ͻͳͷͳͪͶͪ
ͬͰͻͪͻ;ͱΒͪ
ͯͻͭͰ
ͫͰͶͭͻͫΓͪͳͯͻ
ͪͽ͵ͻͳͬͰͳͼ;ͳͽͻͪͭͬͳ͵Βͳͭͬ
ͻͰͺͻͳͼ;ͼͽͬ;̹ͳ̈́ͪͯͰͪͳΔͰͭͬͳͼͪͻͪͯͳ͵ͪ– ͽͰͻͻͳͼͽͪ
ͪ̓ͼͬ;ͳͅͰͽͳΒͳ͈ͷͰ;ͽͰ
ͫͻΒͰͳͯͻ;ͭͰͰͭͪͽͳͬͼͽͳ͵ΒͰͼͰͯͰͪͬͪΒ;ͪ̓ͳͅ͵ͼͽͪͽͬͪͰͼ;;͌ΒͰͯͳΔͰͳͷͪͳΒͪͷͪ
͵ͪ͵ͯͼͽͻͪͰͷͫ;ͯͼͷͪͪͲͪ̓ͳͪͅͅͻ͵ͪ͆ͬͳ͵ͭ
ͽͪ͵ͳ;ͳͲͬͰͽͪΒͳͷͪͼͺͰͳΒͪͶͭͳͲͪͼͶͪ
ͳ͵ͪͭͰͰͻͪͶͭͼͰ͵ͻͰͽͪͻͪ͌͆
ͪͷͫͪͼͪͯͻͪ̓̾ͳͯͰͪ
ͪͶͳͳͯͼͽͻͪͰͻͪͲͶͳͳͽͳͷͰΌ;ͪͻͯͳ
ͻͭͪͳͲͪͳΒͪͳ
ͪͻͪͬ
ͯͻͱͪͬͳͺͻͰͯͼͽͪͬͳ͵͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ ͯͰͽͪΓͳΒͰͬͳͯͰͽͳ;͇ͫͻͪ
ͯͬͳΕ
ͼͽͻ
̽ͬͰͰͻ;ͺͳΒͰͪͶͫͪͼ͵ͭͪͼͳΓͪͺͻͽͳͬ͊ͻͫͪͳͯͻ;ͭͭͰͪͶͫͪͼ͵ͭ
ͼͽͪͬͳͽͬͪͳͻ;ͰΔͪͻ͵ͬͰͳͫΒͰ͵ͪͽͪͳͼͺͷͰͳ͵ͪ͵;Ͷͽ;ͻͰͯͶΒͰͳͷͪͻͽͪͭͯͳͰ
ͳͬͪΒͺ;ͽ͵ͪͻͪͳΒͰͫͰͲͻͰͪ͵ͳΒͰͬΒͰͳͳͬͳͶͰͷͳͼͳΒͰ͌͆́ͬͪͼͳΓͰΒͰͳͲͪͲͬͪͶͯͪΓͳ
ͰͭͲͯ;ͼ͊ͻͫͪͳͰͪͶͫͪͼ͵ͭͼͽͪͬͳͽͬͪͼ̓ͼͬͪͳͅͰͽͳΒͰ
͈ͻͰͷͪͺͯͪͳͷͪͼͪͺͽͰͳͷ;̾ͬͻͺͼ͵Β;ͳΒͳͪͺͻͳͶͪ
ͫͻΒͳͽͰͻͻͪͼͰΓͰͳ
Ͷͳͪ>͵ͪ͵;̾ͬͻͺͼ͵Β;ͳΒͳͲͪͪͬͪΒ;ͶͳͪͺͻͽͰͻͪͪͼ̓ͼͬͪͳͅͰͽͳΒͰ– ͺͻͳͷͰͯͫͪ̿
͇@ ͳͲͼͳΒͰ ͇ͫͻͪͯͬͳΕ
ͼͽͻ
͈ͻͳͬͻͰͷͰͰͳͼͽͳͽ;ͳΒͰͪ̓ͳͅͳͼ;ͱͰͶͰ
ͶͰͯͪͼͺͻͬͰͯ;͉ͰͲͶ;ͳΒ;̹͊
ͺͻͰͼͺͬͻͪͽ͵ͪtͳͽͰͻͻͪͼͰΓͰͳͶͳͪiΒͰͺͻͪ͵ͽͳ
Ͳͪ;ͼͽͪͬΓͰ ͫͻΒͺͬͻͪͽͳ͵ͪΒͰͽͰ͵Ͱͽͬͳͳͯ
;ͯͼ;ͪͺͻͰ͵ͺͻͽͰͻͪͳ
Ͷͳͪ
̹ͰͲͫͰͯͼͽͪ̓ͼͬ;ͳͯͰͶͬͪΔͰͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;ͳΒͪ
ͫͪͻ͵ͪͯͪΒͰ͊ͻͫͳͷͪͻͰ
ͺͻͪ͵ͽͳͰͺͼͽΒͰ
͵ͪͳͺͽͬͪΔͰͺͻͪͬͪͳͳͷͬͳͰ͊ͻͫͪ
14
̽ͰͽͪΓͳΒͰͼͬͰͷ;ͽͷͰͬͳͯͰͽͳͳ;7MBEB43+VHPTMBWJKF
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̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
0ͯ ͿͰͫͻ;ͪͻͪ
ͺͻͰͯ ͌͆́̓ͪͅ ͵ͪ ͳͬͳͶͰ ͷͳͼͳΒͰ ͌ΒͰͯͳΔͰͳ ͪͳΒͪ
ͪ ͼͬ;
ͯͶ;͵Ͱ͊ͪͬͰͽͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰͯͰͶͬͪͶͪΒͰͳͅͳͼͳΒͪͬͶͪͯͪͬͳͰͺͻͪͬͪ̾ͬͻͺͼ͵Ͱ;ͳΒͰͪ̓ͼͬ;–
̾;ͶͰ͵ͼ̓ͼͬ
ͪͶͳͫͰͲͲͪͪΒͳΒͳͻͰͲ;Ͷͽͪͽͪ
̾;ͶͰ͵ͼ ΒͰ;ͺͻͰͽͯͳͷͭͯͳͪͷͪͺ͵ͪͲͪ ͬͳͼ͵ ͼͽͰͺͰͰͰͿͳ͵ͪͼͼͽͳͳͺͻͳͼͽͻͪͼͼͽͳ
ͺͻͰͷͪͻͪͯ;ͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;ͳΒͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͺͼͰͫ;ͺͼͶͬͳͷͪͫͰͲͫͰͯͼͽͳ
ͳͺͻͪͬͼ;Όͪ
ͫ;ͯ;ΕͳͯͪͷͭͫͻΒͳͲͶͳͳ͵Βͳͼ;ͼͰͯͰͼͳͶͳͪͯ͊ͻͫͳͷͪͳͯͻ;ͭͳͷͰͪͶͫͪ
ͼ͵ͳͷͱͳͬΓͰͷ ;ͺͰͻͳͯ;ͯͯͶͪͼ͵ͪ ̾;ͶͰ͵ͼͪ
͵ͪͽͼ;;ͫͳͼͽͬͪ
ͽͷͳͰ
ͲͶͼͽͪͬΓͪΔͰΓ;ͯͳ
Ͱ͵ͼͺͶͲͳΒͰͺͯͷͰͽ;ͽͳͫͷͫͳ
ͺͪΓͰΔͰ͵Ͷͪͳͯͻ
ͳͼ;ͻͪͼͬͰͽΓͰͳͳͺͻͪͬͺͻͰͼ;ͳͻͪͳ
̾;ͶͰ͵ͼͳΒͰͫͳ;ͼͽͪΔ;ͯͪͫͰͲͫͰͯͳͳͲͪͽͳͽ;ͼͬͰͯ͵ͪ;ͺͻͰͯͷͰͽͳͷͪͲͪͻͪͽͰͲͶͳͰ͵ΒͰͼ;
ͺͳͳͶͳ̸ͶͫͪͳͳͳΒͰͼ;ΌͰΔͰͼͰͯͬͳΒͪͶ;͎ͪ͵ͷͽͻͳͫ;ͪͶ;
ͪͬͯͲͫͭͰͯͼͽͪͽ͵ͪ
ͯ͵ͪͲͪ ͯͰͽͪΓͳΒͰͬͳͯͰͽͳ;͇ͫͻͪͯͬͳΕ
ͼͽͻ–
͆ͬͼͬͰͽͶͪͯͭͪΌͪΒͰ͵Βͳͼ;ͼͰ
ͯͰͼͳͶͳͪ̓ͼͬ;ͳͅͰͽͳΒͳͽ͵ͷͭͯͳͰͳ͵ͪͼͳΒͰͳͲͶͳͳͷͪ͵Βͳͼ;ͺͳͳͶͳ
̸ͶͫͪͳͺͻͰͷͪ͊ͻͫͳͷͪͳͯͻ;ͭͷͰͪͶͫͪͼ͵ͷͼͽͪͬͳͽͬ;
ͫͪͳΒͰ́ͲͬͰͽͪΒͼͺͰͳΒͪͶͭ
ͳͲͬͰͼͽͳ͈ͪͪͻͶͪͷͰͽͪͻͰͼ͵;ͺͽͳͰ͊ͪͬͰͽͪ̾ͬͻͺͰ̽ͳ͵ͪͪͅͻͽͳΒͪ
Ͱ;ͷͪͳͷͺͼͽ;ͺͪΔͳ
ͷͪͼͪΓ;ͯͳͷͪͳͰͶͰͭͪͶΒͽͻͭͬͳͳΓ;ͯͼ͵ͳͷͻͭͪͳͷͪͪ̓ͼͬ;15 ̓ͪͳͫͻΒͳͯͻ;ͭͳͻͪͳΒͰ
ͺͳΔͰͳͲͶͳͳ
ͽͪ͵ͳͲͶͳͳͪͬͰͯͰͳ;ͳͲͬͰͽͪΒ;̽ͳ͵ͪͪͅͻͽͳΒͪͳͼ;ͳͯͯͪͪͼͼ;ͯ
ͼ͵ͳͺͻͰͼ;ͳͻͪͳ
ͽͪΒͫΓͰͭͬͻͳͽͲͬͬͶͪͯͪͬͳͳͺͻͪͬͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͌ͷͰΌ;ͬͻͰͷͰ;
;Ͳͺͯͻ͵;ͳͺͷΕͲͪͺͪͯͳͲͰͷͪΓͪ͵ΒͰͼ;ͺͯͻͱͪͬͪͶͰͪͶͫͪͼ͵Ͱͼͽͪ
ͬͬͰͳͺͻΒͰ͵ͪͽͺͻͭͶͪͰΔͪ̓ͼͬͪ͵ͪͰͲͪͬͳͼͰͯͻͱͪͬͰ
ͽͪ͵ͲͬͪͰͬͶͪͼͽͳ̓ͼͬͪͳͅͰͽͳΒͰ
ͼ; ͿͰͫ;ͪͻͪ ͭͯͳͰ ΒͰͯͼͽͻͪ ͺͻͭͶͪͼͳͶͰ ͰͲͪͬͳͼͼͽ ͯ ͊ͻͫͳΒͰ ̺Ͷͪͯͪ ͉Ͱͺ;ͫͶͳ͵Ͱ
͊ͻͫͳΒͰΒͰͳͼͽͰͬͰͰͻͳͺͳͽͳͶͪͯͶ;͵;͵ͼͬͼ͵ͭͺͪͻͶͪͷͰͽͪ͵ͪͺͻͽͳͬͺͻͪͬͳͪ͵ͽͺͻͳͬͻͰ
ͷͰͳͻͭͪͪ;͈ͻͳͽͳͳ͆ͪͻͯͪͼ͵;ͺͽͳ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰΒͰͪͻͰͯͭͯͪͪ
ͿͰͫͻ;
ͪͻͪ
ͺͽͬͻͯͳͶ͇ͪͯͶ;͵;̺ͶͪͯͰ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͺͳͽͰΔ;ΒͰͯͼͽͻͪͭͺͻͭͶͪͰΔͪͰͲͪ
ͬͳͼͼͽͳ̓ͼͬͪ͋ͪ͵Ͳͬͪ;ͰͲͪͬͳͼͼͽ̓ͼͬͪͼ;ͯͷͪͺͻͳͲͪͶͰͰͲͪͺͪͯͰͲͰͷΓͰ͵ΒͰͼ;;
ͰͶͷͺͻͰͽͯͷͺͰͻͳͯ;ͪ͵ͽͳͬͺͯͻͱͪͬͪͶͰͼͽͪͬͬͰͪͶͫͪͼ͵ͰͼͽͻͪͰͳtͺͻΒͰ͵ͪͽͰͲͪͬͳͼ
̓ͼͬi
ͪΒͺͻͰ ͊ΒͰͯͳΔͰͰ ̸ͷͰͻͳ͵Ͱ ̽ͻͱͪͬͰ
ͪ Ͳͪͽͳͷ ͳ ͍ͻͪ;ͼ͵ͪ
͆Ͱͷͪ͵ͪ
́ͽͪͶͳΒͪ
̸ͶͫͪͳΒͪ
͋;ͻͼ͵ͪ
̺ͰͶͳ͵ͪ ̹ͻͳͽͪͳΒͪ
̽ͪͼ͵ͪ ͳ ͯͻ;ͭͰ ͲͰͷΓͰ ̽ ͷͪΒͪ ͭͯͳͰ ͽͪ͵Ͳͬͪ;
ͰͲͪͬͳͼͼͽ̓ͼͬͪΒͰͺͻͳͲͪͶͺͻͰ͵ͲͰͷͪΓͪͶͪͳ͇ͪ͌͆ͪ
͋ͪ͵Ͳͬͪͪͯͻͱͪͬͪ̓ͼͬ;ͰͶͷͺͰͻͳͯ;ͯͺͻͭͶͪͰΔͪͼͬΒͰͰͲͪͬͳͼͼͽͳͭͯͳͰ
ͺ͵;ͪͬͪ
ͪͻͪͲͶͳͳͽͰͪͳͰ
ͯͪͯ͵ͪͱͰͳͺͻͷͬͳͰͼͬΒ;ͯͻͱͪͬͼͽ
ͳͭͻͳ;ΕͳͼͬͰͼ
ͷͰΌ;ͪͻͯͪͯ͵;ͷͰͽͪ͵ΒͪͼͰͽͳ;̓ͼͬͪͳͫͪͬͰͲͪͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;ͳΒͪ
͵ͪͳͺͽ
ͬͪΔͰ Γ;ͯͼ͵ͳ ͺͻͪͬͪ ͳ ͼͶͫͯͪ ͭͻͪΌͪͪ ͉ͪͲͶͳͳͽͳͷ ͷͰͻͪͷͪ ͳͲͷͰͪ ͯ͵;ͷͰͽͪͳΒͰ
ͺ;ͽͳ
ͳͼͺͻͪͬͪ
ͺͻͰ͵ͳͯͼͪͫͯͰͬͪΔͪͰͶͰ͵ͽͻͳͷͰͰͻͭͳΒͷ
ͺͻͰ͵ͳͯͷͫͳͶͰ͵ͷ;ͳ͵ͪͳΒͰͳͯͻ
;Ͳ
15
͉ͰͲͶ;ͳΒ͈ͪͪͻͶͪͷͰͽͪͻͰͼ͵;ͺͽͳͰ̾ͬͻͺͰ 3&4>2011@
;ͼͬΒͰͪΒͰΒͪ;ͪͻͪ́ͼͽͻͪͭͪ
ͪͬͯͳ ͰͬͰ ͺͼͽ;ͺͪΔͰ ͺͻͰͷͪ Γ;ͯͳͷͪ ͳ ͰͲͪ͵ͳͽ; ͽͻͭͬͳ; Γ;ͯͼ͵ͳͷ ͻͭͪͳͷͪ ͪ ̓ͼͬ;
͈ͯͼͳͶͪ̽ͳ͵ͪͅͻͽͳ
͑ͬͪΒͪͻͪ
Ͷͪ͊ͪͬͰͲͪͶͳͫͰͻͪͶͪͳͯͰͷ͵ͻͪͽͪͲͪ̾ͬͻͺ; ͈ͪͬͶͬͳΕͳͯͻ
ͼͽͻ¢
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͬͪ͵ͯͰͬͺͻͳͼ;ͽͰͳͳͯͰͽͰ
ͪͼͳΓͰ
ͽͳͷͪΔͰͳͷͬͳͰ
ͺͯͷͰͽͪΔͰͺͱͪͻͪ
Ͳͪͼͽͻͪͳͬͪ
ΔͰͳͯͻ;ͭͰͰͭͪͽͳͬͰͺΒͪͬͰͺͻͰͷͪͰͪͶͫͪͼ͵ͷͼͽͪͬͳͽͬ;
ͳͼͽͳͽ;ͳΒͰͪ̓ͼͬ;ͳͅͰͽ
ͳΒͳͼ;ͺ͵ͪͲͪͶͰͯͪͳͷͪΒ;ͯͬͼͽͻ;͵ͰͪͻͳͰ
ΒͰͯͰͲ̸ͪͶͫͪͰ
ͯͻ;ͭͰͲͪͼͬͰͼͽͪͶͰ
ͳͯͪͰͺͼͽ
Βͳ ͷͳͳͷ;ͷ ͯͫͻͰ ͬΓͰ ͯͪ ͼͰ ͻͰͰ ͫͻΒͪ ͺͳͽͪΔͪ ͳͲ ͺͻͶͼͽͳ ͳ ;ͪͺͻͰͯͰ ;ͼͶͬͳ ͱͳͬͽͪ
ͰͪͶͫͪͼ͵ͭ ͼͽͪͬͳͽͬͪ ͋ͪ͵ͬ ͼͽͪΔͰ
ͷͰΌ;ͽͳͷ
ͳΒͰ ͳͲͪͲͬͪͶ ͻͰͪ͵ͳΒͰ Ͳͪͺͪͯͳ ͲͰͷͪΓͪ
ͺͭͽͬͳ͵ΒͰͼ;ͺͳͽͪΔ;Γ;ͯͼ͵ͳͺͻͪͬͪͪ̓ͼͬ;ͽ͵ͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪͳͯͺͻͭͶͪ
ͰΔͪͽͲͬͰͲͪͬͳͼͼͽͳ̓ͼͬͪͺͻͳͯͪͬͪͶͰͬͰͶͳ͵ͳͲͪͪΒͳ͵ΒͰͼ;ͳͼͳͼͽͳͻͪͶͰͪͺͽͬͪΔ;
Γ;ͯͼ͵ͳͺͻͪͬͪͼͬͳtͭͻͪΌͪͪ̓ͼͬͪͳͅͰͽͳΒͰi
ͪ͵ͳ;ͲͺͻͰͽΔ;ͺͻͳͷͰͰͼͳͶͰ
ͽͼͰͳͯͰͼͳ
ͶͭͯͳͰ
͵ͪͯͪΒͰ̸͇͆͋ͫͷͫͪͻͯͬͪ͊ͻͫͳΒ;
͌ͺͻ͵ͼͫͻΒͳͷͰͭͪͽͳͬͳͷͯͰͪͬͪΔͳͷͪͳͪͼͳΓ; ͺͻͰͷͪ͊ͻͫͳͷͪͳͯͻ;ͭͷͰͪͶͫͪ
ͼ͵ͷͼͽͪͬͳͽͬ;͵ΒͰͼͰͼͺͻͬͯͳͶͪ̓ͼͬ;ͳͅͰͽͳΒͳͺͼͶͰͺͻͰͼͽͪ͵ͪͻͪͽͳͯͰΒͼͽͪͬͪ
͵ͪͳͺͻͭͶͪͰΔ;ͽͲͬͰͲͪͬͳͼͼͽͳ͵ͼͬͼ͵ͰͯͻͱͪͬͰͭͯͳͰ
;ͺͻͽͰ͵Ͷͳͷͭͯͳͪͷͪ
ͬΌͰΒͰͰ͵Ͷͳ͵ͺͻͰͭͬͻͪͺͻͰͯͼͽͪͬͳ͵͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͼͺͻͰͯͼͽͪͬͳͳͷͪͺͻͳͬͻͰͷͰͳ
ͳͼͽͳͽ;ͳΒͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰͼͽͪͽ;ͼ;ͳͼͳͽ;ͪͳΒͳͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͵Βͳͼ;ͻͭͪͳ
Ͳͬͪͳͺͯ͵ͻͳΓͰͷ͌ΒͰͯͳΔͰͳͪͳΒͪͳ;ͲͺͼͻͰͯͬͪΔͰ̾ͬͻͺͼ͵Ͱ;ͳΒͰ͊ͳͽ;ͪͳΒͪͪ̓ͼͬ;
ͳͅͰͽͳΒͳΒͰͽͪͯͪͫͳͶͪͫͳͽͯͻ;ͭͪͳΒͪ;ͯͼ;ͪͯͰͬͰͯͰͼͰͽͰͭͯͳͰͺͻͶͭͬͰ͵ͪ͆ͪ̓ͼ
ͬ;ΒͰͯͰͶͬͪͶͪͬΒͪͳͳͬͳͶͪͷͳͼͳΒͪ͌ΒͰͯͳΔͰͳͪͳΒͪ ͌͆́̓ͅͳ͍͇͉̓
ͺͼͽΒͪͶͰͼ;ͺͻͳ
ͬͻͰͷͰͰͳͼͽͳͽ;ͳΒͰ͵ΒͰͼ;ͬͯͳͶͳ̸Ͷͫͪͳ
ͯͻͱͪͬͪ͊ͻͫͳΒͪͳΒͰͫͳͶͪͲͪͼͽ;ͺΓͰͪͳ;ΒͰͯͷ
ͼͰͭͷͰͽ;ͼͬΒͰͪͯͶͰͱͼͽͳͪ̓ͳͅ
ͪͺͶͱͪΒ͊ͻͫͪͳͯͻ;ͭͭͰͪͶͫͪͼ͵ͭͼͽͪͬͳͽͬͪΒͰͫͳ
ͬͰͷͪͶ
͈ͯ͵ͻͳΓͰͷ͌ΒͰͯͳΔͰͳͪͳΒͪ;ͺͰͻͳͯ;ͯͿͰͫͻ;ͪͻͪͯͼͰͺͽͰͷͫͻͪͭͯͳͰ
;̹Ͱ;ͼ;ͬΌͰͳͺͶͳͽͳ͵ͳͺͻͰͭͬͻͳͳͲͷͰΌ;ͯͰͶͰͭͪͳΒͪ͵ͼͬͼ͵ͳ̸ͶͫͪͪͪͳͺͻͰͭͬͪͻͪ͵ͭ
ͽͳͷͪ ͊ͻͫͳΒͰ
ͫ;ͯ;ΕͰͷ ͼͽͪͽ;ͼ; ̓ͼͬͪ
;Ͳ ͺͼͻͰͯͬͪΔͰ ͼͺͰͳΒͪͶͭ ͳͲͪͼͶͪͳ͵ͪ ͭͰͰͻͪͶͭ
ͼͰ͵ͻͰͽͪͻͪ͌͆ͪͅͻͽͳΒ̸ͪͽͳͼͪͻͳΒͪ
͵ͭͪΒͰ
͵ͪͳΔͰͭͬͭͲͪͷͰͳ͵ͪ
ͪ;ͼͽͻͳΒͼ͵ͭͯͳͺͶͷͪͽ;͉ͪ
ͪ
ͳͷͰͬͪ͊ͪͬͰͽͫͰͲͫͰͯͼͽͳ͌͆
ͬͰͷͫͻͪͭͯͳͰ
͋͵ͷͭͯͳͰ
;͵ͬͳͻ;ͻ;ͯͳͻͪͲͭͬͻͪͫ;ͯ;ΕͰͷͼͽͪͽ;ͼ;̓ͼͬͪ
ͽͰͷͰ͵Βͳͷͪ
ΒͰ ͻͪͲͭͬͪͻͪ ͫͳͶͰ ͼ; ͯͰͰͽͻͪͶͳͲͪͳΒͪ
Ͳͪͽͳͽͪ ͬͰͻͼ͵Ͱ ͳ ͵;Ͷͽ;ͻͰ ͫͪͽͳͰ
Ͱ͵ͷͼ͵
ͿͳͪͼͳΒͼ͵ͪͳͺͻͪͬͪͺͳͽͪΔͪͳͺͻͪͬͪͲͪΒͰͯͳ͈ͪͻͰͷͪͳͲͬͰͽͪΒ;ͻͪͯ;ͯͻͱͪͬͭͺͻͰͭͬͪͻͪ
͵ͭͽͳͷͪ͊ͻͫͳΒͰ
ͳΒͰͯΒͽͰͷͳͻͪͲͭͬͻͪͼͽͪͬͬͳͯͬͰΒ;ͼͽͻͪͪͳͼ;ͫͳͶͳͺͻͳͫͶͳͱͰͳ͈ͻͰ
ͯͶͲͳͼͻͺͼ͵ͰͼͽͻͪͰͺͻͳͳͺͳͷͪͯͰͰͽͻͪͶͳͲͪͳΒͰ
ͺͬͰΕͪΔ;ͪͯͶͰͱͼͽͳͺͽͳͪ;ͫͶͪ
ͼͽͳͲͯͻͪͬͼͽͬͪ
ͫͻͪͲͬͪΔͪ
ͼͳΒͪͶͰͲͪͽͳͽͰͳ͵;Ͷͽ;ͻͰ
ͺͶͳͳΒͰͳͺͻͪͬͼ;Όͪ
ͿͻͷͳͻͪΔ;
ͬͳͺͽͳͪͪ̓ͳͅͼͪͼͻͺͼ͵ͷͬͰΕͳͷ
;ͼͺͼͽͪͬΓͪΔ;ͲͪͽͳͽͳͲͪ͵ͪΒͬͪͱͳ
Βͳͷͪͪͼͽͳͻͪ
ͻ͵ͪͬͪͳͯͻ;ͭͳͬͰͻͼ͵ͳͫΒͰ͵ͪͽͪͪͶ͵ͪͳΒͪ
ͺͽͬͪΔ;ͼͬΒͳͼ͵ͳͺͻͪͬͪ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
;ͼͺͼͽͪͬΓͪΔ;ͯͻͰΌͰͰͰ͵ͷͼ͵ͰͼͪͻͪͯΔͰͳͲͷͰΌ;̓ͳͅͳ͊ͻͫͳΒͰ
ͺͻͪͬͳͷͪ
ͲͪΒͰͯͳͪͳͯͻͳͼ; ͫͳͶͳͲͫͳΓͻͪͲͷͪͽͻͪͳͳ ͯͼͽͻͪͰ͵ͼͬͼ͵ͳ ͺͻͰͯͼͽͪͬͳ͵ͪ
ͳ ͯ
ͼͽͻͪͰͺͻͰͯͼͽͪͬͳ͵ͪͭͰͰͻͪͶͭͼͰ͵ͻͰͽͪͻͪ͌͆̓ͼͬͼ͵ͪͼͽͻͪͪΒͰͺͻͰͯͶͪͭͪͶͪͻͳͭͳͯͪͻͰͰΔͪ
ͺͽͰͿͻͷ;ͶͪͳΒͰ͵ΒͰͼ;ͼͰͷͭͶͰͻͪͲͶͳͳͽͽ;ͷͪͳͽͳ
ͺͻͰͯͶͪͭͪͶͪΒͰͯͶͪͭͪΔͰͻͪͲͷͪͽͻͪΔͪ
̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
Ͱ͵ͭͺͳͽͪΔͪͯ͵ͼͰͰͻͰͳtͼͽͪͽ;ͼ̓ͼͬͪi
ͳͶͳΒͰͯͼͽͪͬͺΒͰͯͳͳͷͺͳͽͪΔͳͷͪͳͺͻͰͯ
ͶͲͳͷͪͳΒͰͱͰͶͰͶͪͯͪͳͲͰͼͰͼͬΒͼͽͪͬ
́ͼͽͳͰͭͪͽͳͬͪͯͼͺͻͰͷͪͼͬͪ͵ΒͬͻͼͽͳͻͪͲͭͬͻͪ̓ͼͬ;
ͼͳͷͺͻͳͲͪΔ;ͰͲͪͬͳͼ
ͼͽͳͯͼͽͻͪͰ͊ͻͫͳΒͰ
͵ͼͬͼ͵ͪͼͽͻͪͪΒͰͳͷͪͶͪͳͺͻͳͶͳ͵ͷͻͪͲͭͬͻͪͼͽͪͽ;ͼ;̓ͼͬͪͯͻͱͪ
ͷ;̹Ͱ;Β;ͶͪͭͯͳͰ͊ͻͺͼ͵;ͯͰͶͰͭͪͳΒ;ͼ;ͳͳͶͳ̹ͻͳͼ͋ͪͯͳΕ
ͺͻͰͯͼͰͯͳ͵͉Ͱͺ;ͫ
Ͷͳ͵Ͱ ͊ͻͫͳΒͰ
̺ΒͳͼͶͪͬ ̓ͽ;ͳͪ
ͺͻͰͯͼͰͯͳ͵ ̺ͶͪͯͰ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͫͳΒͰ
ͳ ̺;͵ ̽ͻͪ͵ͬͳΕ
ͷͳͳͼͽͪͻͼͺΓͳͺͼͶ͉ͬͪ͊
ͯ͵ͼ;ͺͻͳͬͻͰͷͰͰͳͼͽͳͽ;ͳΒͰͪ̓ͼͬ;ͺͻͰͯͼͽͪͬΓͪͶͳ͍ͪͽ
ͷͳͻ͊ͰΒͯͳΒ;
ͺͻͰͯͼͰͯͳ͵ͳ̸ͭͳͷ͐Ͱ͵;
ͺͻͰͷͳΒͰͻ͊ͻͺͼ͵ͪͼͽͻͪͪΒͰͳͲͻͪͲͳͶͪͫͰͲͻͰͲͰͻͬ;ͼͺͻͰͷ
ͼͽͯͪͫͰͲͫͰͯͳͼ;ͽͳͼ͵;ͪ;ͽͷͳΒ;ͲͪͪͶͫͪͼ͵;ͲͪΒͰͯͳ;;͈͵ͻͪΒͳͳ
ͼͪͳͻ͵ͳͷͺͻͼ
ͽͻͷͲͪͯͭͬͻ ΔͰͷͫͳͷ;ͳ͵͵ͻͰͽͳͷ ͻͰͰΔͳͷͪ
ͯ͵ ΒͰ ͼͽ͈ͪͬͻͳͽͳͰͫͳͯͪͰ
ͺͻͳͬͪͽͪ ͳ ΒͰͯ ͯͻ;ͭ ͻͰͰΔͰ ͼͳͷ ͺ;Ͱ ͰͲͪͬͳͼͼͽͳ ̓ͼͬͪ ̺Ͷͪͯͪ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͫͳΒͰ
ͼͽͻ–
͈ͻͰͭͬͪͻͪ͵ͳͽͳͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰΒͰ;ͳͲͬͰͽͪΒ;ͼͬͷͻͪͯ;ͳͲͰΒͯͬͰͬͰͷͪͬͪͱͰ
ͰͰͲͪͽ͵ͳͼ;ͽͳ;ͻͪͲͭͬͻͪͼ͵ͼͬͼ͵ͳͷͪͶͫͪͳͷͪ
ͻͭͪͳͲͬͪͳͷͯͼͽͻͪͰͷͰΌ;ͪͻ
ͯͳ ͺͻͰͯͼͽͪͬͳ͵ͪ ͈ͻͬͪ Ͱͪ ΒͰ ͯͪ ͼ; ͼͬͳ ͯͻͱͪͳ ͺͻͰͭͬͻͳ ; ͬͰͶͳ͵Β ͷͰͻͳ ͫͳͶͳ ͼͪͷ
ͼͳͷ;ͶͪͳΒͪͺͻͪͬͳͺͻͰͭͬͻͪ
ͫͰͲͪͷͰͻͰͯͻ;ͭͰͼͽͻͪͰͳͷͰΌ;ͪͻͯͳͺͼͻͰͯͳ͵ͪͯͪͼͰͪΌ;
ͫͳͶ͵ͪ͵ͬͪͻͰͰΔͪ;ͯͼ;ͪͫͻΒͪͺ͵ͻͰ;ͽͪͺͳͽͪΔͪ̽ͻ;ͭͪΒͰͯͪΒͰͼͺͰͳΒͪͶͳͳͲͪͼͶͪͳ͵
ͭͰͰͻͪͶͭ ͼͰ͵ͻͰͽͪͻͪ ͌͆ ͳͼ͵ͪͲͪ ͳͭͶͰͯ; ͺͻͳͼͽͻͪͼͼͽ ; ͵ͻͳͼͽ ͵ͼͬͼ͵Ͱ ͼͽͻͪͰ ͼͬΒͳͷ
ͳͲΒͪͬͪͷͪ͵ͶͰ͵ͽͳͬΒ͵ͻͳͬͳͳͼͻͺͼ͵ͭͪͻͯͪ
ͽΒͰͯͬͰͶ;ͺͳͽͪΔͰΔͰͭͬ͵ͻͰͯͳͫͳͶͳͽͰͽ
͵ͪͰ;ͽͻͪͶͭͺͼͻͰͯͳ͵ͪ;ͺͻͰͭͬͻͳͷͪ ̺Ͷ͉ͪͯͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
ͼͽͻ–
͇ͬͳͺͻͰͭͬͻͳͼ;ͲͪͬͻͰͳͰ;ͼͺͰ
ͪ̓ͼͬΒͰͿͰͫͻ;ͪͻͪͺͻͭͶͪͼͳͶͽͲͬͰͲͪ
ͬͳͼͼͽ
. ͆ͪ ͼͬ; ͉ͰͲͶ;ͳΒͰ ͇ͻͭͪͳͲͪͳΒͰ ;ΒͰͯͳΔͰͳ ͪͳΒͪ ͳͲ ͼͰͺͽͰͷͫͻͪ ͭͯͳͰ ͳ
ͱͰΓͰ ̺ͶͪͯͰ ͉Ͱͺ;ͫͶͳ͵Ͱ ͊ͻͫͳΒͰ ͯͪ ;Ͳ ;ͬͪΔͰ ͳͽͰͻͰͼͪ ͯͻͱͪͬͰ ͪ ͽͰͻͳͽͻͳΒͳ ̓ͳͅ ͷͭ;Εͳͳ
ͫΓͳͱͳͬͽͲͪͼͬͰͭͻͪΌͪͰ
ͽͬͻͰΒͰͺͻͼͽͻͲͪͻͪͲͭͬͻͰͪͺͶͳͽͳ͵ͷͳͬ;ͳͲͷͰΌ;ͺͻͰͯ
ͼͽͪͬͳ͵͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͳͺͻͰͯͼͽͪͬͳ͵ͪͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;ͳΒͪͼͪͷ;ͺͻͪͬͰ;͈ͻͳͽͳͳ
ͽΒͺͻͰͯͼͽͪͬͳ͵̹ͪͰͭͻͪͯͪͳ͈ͻͳͽͳͰ
;ͲͺͼͻͰͯͬͪΔͰ̾ͬͻͺͼ͵Ͱ;ͳΒͰ͇ͯͷͪͻͽͪͯͿͰͫ
ͻ;ͪͻͪͯͻͱͪΒͰ;̹ͻͳͼͰͶ;ͯͰͬͰͽͻ;ͯͳͺͻͰͭͬͻͪͳͲͷͰΌ;ͺͻͰͯͼͽͪͬͳ͵̹ͪͰͭͻͪͯͪ
͵ΒͳΒͰ
ͺͻͰͯͼͽͪͬΓͪ ͺͶͳͽͳ͵ͳ ͯͳͻͰ͵ͽͻ ͅͳͳͼͽͪͻͼͽͬͪ ͳͼͽͻͪͳ ͺͼͶͬͪ
ͳ ͈ͻͳͽͳͰ
ͳΒͰ ΒͰ
ͳͽͰͻͰͼͰͲͪͼͽ;ͺͪͶͪͲͪͷͰͳͪͺͻͰͷͳΒͰͻͪ̓ͼ͉ͬͪͪͲͭͬͻͳͼ;ͬΌͰͳ;ͲͺͼͻͰͯͬͪΔͰͺͻͰͯͼͽͪͬ
ͳ͵ͪ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ͋͵ͷͽͳͺͻͰͭͬͻͪͺͼͽͳͭ;ͽͳͼ;ͯͭͬͻͳͬͰͲͪͳͲͪͷͪͽͳͰ͵ΔͳͭͰ
ͼͶͫͯ;͵ͻͰͽͪΔͪ
ͪͻͳͼ͵ͳͺͰͪͽ
͵ͪͽͪͼͽͪͻ
Ϳ;͵ͳͳͼͪΔͰ͏͍̾͋̾
ͺͻͳͬͪͽͪΔͰ;ͳͬͰͻͲͳͽͰͽ
ͼ͵ͳ ͯͳͺͶͷͪ
ͳͽͰͭͻͳͼͪ; ͵ͽͻͶ; ͪͯͷͳͳͼͽͻͪͽͳͬͰ ͶͳͳΒͰ ͳ ͻͰͭͳͪͶ ͺͻͰͯͼͽͪͬΓͪΔͰ ͳ
ͼͪͻͪͯΔ;͈ͻͳͷͰͪͯͭͬͻͰͭ
ͷͰΌ;ͽͳͷ
ͳΒͰͳͶͪͱͰΓͰͷͫͻͲͳͷ́ͲͽͭͻͪͲͶͭͪͲͪͺͰͽͳ
̺ͳͯͰͽͳ ͯͰͽͪΓͳΒͰ ́ͲͬͰͽͪΒ ͻͪͯ; ͯͻͱͪͬͭͺͻͰͭͬͪͻͪ͵ͭͽͳͷͪͲͪͺͶͳͽͳ͵ͰͺͻͰͭͬͻͰ ͫ;ͯ;ΕͰͷ
ͼͽͪͽ;ͼ;̓ͼͬͪͳͅͰͽͳΒͰ;ͺͰͻͳͯ;ͯͿͰͫͻ;ͪͻͪͯͼͰͺͽͰͷͫͻͪͭͯͳͰ
ͼͺͻͰͯͶͭͷͯͶ;͵Ͱ
̺Ͷ͉ͪͯͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̹ͻΒ
̹ͰͭͻͪͯͼͰͺͽͰͷͫͪͻ
ͼͽͻ¢14.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼ;͵ͽͫͻͪͭͯͳͰͬͳͻͪͲͭͬͻͳͳͲͷͰΌ;̹Ͱͭͻͪͯͪͳ͈ͻͳͽͳͰ
ͽͪ͵ΌͰ;ͲͺͼͻͰͯͬͪΔͰ
̾ͬͻͺͼ͵Ͱ;ͳΒͰ͌ͳͷͰ̾ͬͻͺͼ͵Ͱ;ͳΒͰͻͪͲͭͬͻΒͰͬͯͳͶͪ̓Ͱͽͻͳ̾ͽ
ͬͳͼ͵ͪͺͻͰͯͼͽͪͬͳͪ
̾ͬͻͺͼ͵Ͱ;ͳΒͰͲͪͼͺΓ;ͺͶͳͽͳ͵;ͳͫͰͲͫͰͯͼͽ̽ͰͶͰͭͪͳΒ;̺ͶͪͯͰ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͺͻͰͯͬͯͳ
ΒͰ́ͬͳͪ̽ͪͳΕ
ͺͻͰͯͼͰͯͳ͵̺ͶͪͯͰ
ͪͯͰͶͰͭͪͳΒ;ͺͻͳͬͻͰͷͰͳͳͼͽͳͽ;ͳΒͪͼͪͷ;ͺͻͪͬͰͪ̓ͼͬ;
͎ͪͳͷ ͋ͪͳ ͈ͼͶͰ ͬͳͰ ͻͪͲͭͬͻͪ
ͪͺͻͳͶͪ ͭͯͳͰ ΒͰ ͺͪͻͪͿͳͻͪ ͺͻͬͳ ͊ͺͻͪͲ;ͷ
ͺͻͳͳͺͳͷͪ͵ΒͳͻͰͭ;Ͷͳ;ͻͷͪͶͳͲͪͳΒ;ͯͼͪͳͲͷͰΌ;̹Ͱͭͻͪͯͪͳ͈ͻͳͽͳͰ
ͽͲ̹ͬͻͳͼͰͶͼ͵ͳ
ͼͺͻͪͲ;ͷ ́ͷͺͶͰͷͰͽͪͳΒ; ͬͭ ͼͺͻͪͲ;ͷͪ ͳͳ Ͱͼͽ ͭͶͪͬͳ ͰͶͰͷͰͪͽͪ
ͺͻͳͶͪͭΌͪͬͪΔͰ
ͺͻͪͬͳ͵ͬͳͻͪ
ͪͼͳΒͪͳΒͪ ͲͪΒͰͯͳͪͺͽͳͪ;͵Βͳͷͪ͊ͻͫͳͳͰͬͰΕͳͼ͵ͼͽͪͬͳͽͬ
ͪ̓ͼͬ;
ͺͶͳͳΒͪ
ͺͻͪͬͼ;ΌͰ
Ͷ͵ͪͶͳͳͲͫͻͳͳ
ͺͽͰͯͻͰͯͫͰ͊ͺͻͪͲ;ͷΒͰ;ͽͬͻͯͳ
ͳͫͪͬͰͲ;;ͼͬͪΒͪΔͪͺͶͪͪͲͪͳͷͺͶͰͷͰͽͪͳΒ;͊ͺͻͪͲ;ͷͪ ͼͬͻͰͷͰͼ͵ͳͷͻ͵ͬͳͷͪ
17
͵ͪͳͫͪͬͰ
Ͳ;ͲͪͬͻͰͽ͵ͪͻͪͲͭͬͻͪͳͲͷͰΌ;ͯͬͰͼͽͻͪͰͰͰͻͭͰͽͳͳͳͽͰͶͰ͵ͷ;ͳ͵ͪͳΒͪͷͪ
͇ͯͽͪͯͪͺͪͯͯͪͪΔͳͯͪͪ
ͪͺͻͶΒͰͬͳͰͯͰͽͳͻͳͭͯͳͰͯͺͽͺͳͼͳͬͪΔ̹ͪͻͳͼͰͶ
ͼ͵ͭͼͺͻͪͲ;ͷͪ
ͽͪ͵ͲͬͪͰ͵ͼͬͼ͵ͰͬͶͪͼͽͳͳͲͫͰͭͪͬͪΒ;ͯͪͺͻͳͷͰͰͯͻͰͯͫͰͬͭͼͺͻͪͲ;ͷͪ͵ΒͰ
ͼͰͯͼͰͪͿͻͷͳͻͪΔͰ̀ͪΒͰͯͳͰͼͻͺͼ͵ͳͺͽͳͪ
͵ͪͳͯͻ;ͭͰͯͰͶͬͰ͊ͺͻͪͲ;ͷͪ͵Βͳͪ
ͫͳͶ͵ΒͳͪͳͯͬͯͰ;ͺͳͽͪΔͰͽͲͬͯͻͱͪͬ;ͼͪͷͼͽͪͶͼͽ̓ͼͬͪ͌ͽͷͰ
ͽΒͰͼͺͻͬΌͰΔ;
͊ͺͻͪͲ;ͷͪ
͵ͼͬͼ͵ͳ̸ͶͫͪͳͳͷͪΒ;Βͪͬ;ͳͺͻͳ͵ͻͳͬͰ;ͺͯͻ͵;ͲͪͺͪͯͳͲͰͷͪΓͪ͢ͳͬ
ͰͳΔͰΔͰͼͰͽͶͰͻͳͰͳͪͶͪͲͰͼͰͻͪͲͶͳͳͽͪͺͻͪͬͯͪΔͪͲͪͺͼͽ;ͺ͵ͰͯͶͪͭͪΔͪͺͻͳͷͰͰ͊ͺͻͪ
Ͳ;ͷͪ͌ͳͼͽͬͻͰͷͰ
ͪ͊ͻͫͳΒ;ͼͰͬͻͰͻͪͲͶͳͳͽͰͬͻͼͽͰͺͻͳͽͳͼͪ͵ͪ͵ͪ͵ͫͳͺͻͳͬͪͽͳͶͪͻͰͰΔͪ
͵ΒͪͯͭͬͪͻͪΒ;͈ͻͳͽͳͳͳ͵ΒͪͽͻͰͫͪͯͪͺͽͬͻͯͰͽͲͬͰͲͪͬͳͼͼͽ̓ͼͬͪ
͊;ͽͳͼ͵ͳ
ͯ͊ͻͫͳΒͰͼͰͰ͵;ΒͰͯͪ͵ͻͲͻͪͲͭͬͻͰͳͺͽͺͳͼͪͰͼͺͻͪͲ;ͷͰͺͽͬͻͯͳͽͪ͵Ͳ
ͬͪ;ͰͲͪͬͳͼͼͽ̓ͼͬͪͳͼͪͷͪͼͰͯͻͰ͵ͰͼͬΒͰΒ;ͱͰͺ͵ͻͪΒͳͰ
ͪͶͳͳͯ͵;ͷͰͪͽͪ͵Βͳ͊ͻͫͳ
Βͳͭͪͻͪͽ;Β;ͺͻͪͬͳͼ;ͬͰͻͰͳͽͰͽͪͯͽͰͻͳͽͻͳΒͷ̓ͼͬͪͳͅͰͽͳΒͰ
ͺͻͰͼͬͰ͉ͭͪͰͲͶ;ͳΒͰ͇͌͆
͇ͫΒͰ͵ͽͳͬ
ͼͳͽ;ͪͳΒͪ ͼͰ ͷͱͰ ͺͻͷͰͳͽͳ ͪͫΓͰ
ͽΒ ͻͪͲͭͬͻͳ ͳͲͷͰΌ; ͺͻͰͯͼͽͪͬͳ͵ͪ
̹Ͱͭͻͪͯͪͳ͈ͻͳͽͳͰͷͭ;ͳͷͪͽͳͼͬΒͼͷͳͼͪͳͺ;ͳͼͪͯͻͱͪΒΒͰͯͳ;͵Ͷͳ͵͵ͼͬͼ͵ͳ̸Ͷͫͪ
ͳͳͲͭ;ͫͰͲͪͽͳͽ;ͼͬΒͳͷͰͽͻͪͳͫ;ͯ;ͺͻͳͷͻͪͳͯͪͼ̹ͪͰͭͻͪͯͷͽͻͪͱͰͫͼͽͻͪͺͻͳͬͪ
ͽΓͳͬͪ
ͪͲͪͭͻͪΌͪͰͪΒͫΓͪͻͰͰΔͪ
17
̺ͳͯͰͽͳ ͯͰͽͪΓͳΒͰ t͈ͻͬͳ ͼͺͻͪͲ;ͷ ͺͻͳͳͺͳͷͪ ͵Βͳ ͻͰͭ;Ͷͳ; ͻͷͪͶͳͲͪͳΒ; ͯͼͪi ̺ͳͯͰͽͳ
ͯͰͽͪΓͳΒͰt͈ͶͪͺͻͳͷͰͰͼͺͻͪͲ;ͷͪͻͷͪͶͳͲͪͳΒͳͯͼ̹ͪͰͭͻͪͯͪͳ͈ͻͳͽͳͰi̺ͳͯͰͽͳͯͰͽͪΓͳΒͰ
t̸ͼͳΒͪͳΒͪ̀ͪΒͰͯͳͪ ͺͽͳͪ ͼͪ ͬͰΕͳͼ͵ͳͷ ͼͻͺͼ͵ͳͷ ͼͽͪͬͳͽͬͷ ͪ ̓ͼͬ; – ͇ͺͽͰ
ͯͻͰͯͫͰ͵Γ;ͳͰͶͰͷͰͽͳi XXXOTQNSTEPLVNFOUJ
ͭͅ;Εͳ ͼͽͻͪ ͽͪ͵Ͳͬͪͳ ͵ͼͬͼ͵ͳ ͬͶͪͼͽͳ ͯ ͿͻͷͳͻͪΔͪ ̀ͪΒͰͯͳͰ ͼͻͺͼ͵ͳ ͺͽͳͪ ͶͰͱͳ ;
ͯͻͰͯͫͪͷͪ ͊ͺͻͪͲ;ͷͪ ͵Βͳ ;ͽͬͻΌ;ΒͰ ͳΓͰͬͰ ̀ͪΒͰͯͳͰ ͺͽͳͪ ͆ͪͳͷͰ ;ͯ͵;ͷͰͽ; ͵Βͳ ͼͰ ͯͼͳͪ
̀ͪΒͰͯͳ; ͺͽͳͪͼͪͬͰΕͳͼ͵ͳͷ ͼͻͺͼ͵ͳͷͼͽͪͬͳͽͬͷͪ̓ͼͬ; ͼͰͪͬͯͳ ͯͪ ͼ; ͵Γ;ͳͳΓͰͬͳ
̀ͪΒͰͯͳͰͺͽͳͪͬͻͰΔͰΒͪͬͳͿ;͵ͳΒͪͳ;ͼͶ;ͭͪ;ͳΓ;ΒͪͪΔͪͶ͵ͪͶͰ ͯͰͷ͵ͻͪͽͳΒͰ
ͬͻͰΔͰͺ;ͭ
ͪͯͲͻͪ ͻͪͯͳ ͻͪͲͬΒͪ Ͷ͵ͪͶͰ Ͱ͵ͷͳΒͰ
ͻͪͲͬΒͪ ; ͫͶͪͼͽͳ ͫͻͪͲͬͪΔͪ
ͺͻͳͷͪͻΒ
ͼͰ͵;ͯͪͻΒ ͳ
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; ͵ͻͯͳͪͳΒͳ ;ͻͫͪͭ ͳ ͻ;ͻͪͶͭ ͺͶͪͳͻͪΔͪ
;ͼͬͪΒͪΔ; ͷͰͻͪ Ͳͪ
ͺͫΓͪΔͰͶ͵ͪͶͳ;ͼͶͬͪͱͳͬͽͪͺͬͻͪͽͳ͵ͪͪ̓ͼͬ;
;ͼͺͼͽͪͬΓͪΔͰͯͼͪͳͼ͵ͶͪͺͪΔͰ;ͭͬͻͪ
ͼͪͻͪͯΔͳ ͼͪ ͯͻ;ͭͳͷ ͲͪΒͰͯͳͪͷͪ ͺͽͳͪ
ͯͷͪΕͳͷ ͳ ͷͰΌ;ͪͻͯͳͷ ͳ ͯͻ ͆ͪͬͰͯͰ ͺͻͰͷͪ
t̸ͼͳΒͪͳΒͪ̀ͪΒͰͯͳͪ ͺͽͳͪ ͼͪ ͬͰΕͳͼ͵ͳͷ ͼͺͻͼ͵ͳͷ ͼͽͪͬͳͽͬͷ ͪ ̓ͼͬ; – ͇ͺͽͰ
ͯͻͰͯͫͰ͵Γ;ͳͰͶͰͷͰͽͳiXXXOTQNSTEPLVNFOUJ.
̸̸͉͇̺͇̹͉͇̺̿̓̽́ͣ: ̓ͼͬͼ͵ͳͲͪͷͻͲ;ͽͳ͵ͿͶͳ͵ͽ
***
́ͼͽͻͳΒͪͽͪͼͽͪ͵ͪ
ͻͪͲͬΒͪͳͻͰͪͬͪΔͪ ͺͳͽͪΔͪͺͶͱͪΒͪͳ ͺͻͪͬͪͺͻͳͺͪͯͳ͵ͪ ͪͶͫͪͼ͵Ͱ
ͷͪΔͳͰ;͊ͻͫͳΒͳ ͳ͠;ͭͼͶͪͬͳΒͳ
ͺ͵ͪͲ;ΒͰͯͪͯͼͽͳͭ;ͽͳͳͬͺͻͪͬͪ͵ΒͪΒͰͳͷͪͶͪͬͪͪͳ
ͪͶͪͷͪΔͳͪ ΒͰͯͪͯͻͰͽ͵ͳ
ͪ͵ͰͳΒͰͯͳͪͪͳͪͶͪͷͪΔͳͪ;ͼͬͰͽ;͵ΒͪΒͰͼͰͯͪͷͯͰͼͰͽͳ
ͳͼͪͷͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪͷͭͶͪͯͪͼͽͰ͵ͰͼͬͰͳͬͰͫͻͪͲͬͪΔͪ– ͯͼͬ͵Ͷ
ͼ͵ͭͯͬͳͼ͵ͭ– ͪͷͪͽͰͻΔͰͷΒͰͲͳ͵;ͳͯͪͳͷͪͼͬͭͺͻͰͯͼͽͪͬͳ͵ͪ͵ͪͺͻͰͯͼͰͯͳ͵ͪ͵ͶͰ͵ͽͳͬͭ
ͰͿͪ ͯͻͱͪͬͰ
Ͱ ͻͪ;ͪΒ;Εͳ ͫͻΒͰ ͯͻ;ͭͰ ͪͿͳͻͷͪͽͳͬͰ ͷͰͻͰ ͵ΒͰ ΒͰ ͯͻͱͪͬͪ ͺͻͰͯ;ͲͳͷͪͶͪ ͼ
ͳΓͰͷͻͪͲͬΒͪͳ;ͪͺͻͰΌͰΔͪΔͳͬͳͷͪΔͳͼ͵ͳͺͼͰͫͼͽͳ
ͳͼ;ͳͯ͵ͪ͵ͬͭͲͪͪΒͪͳͽͳ
ͯͫͳΒͪΒ;ͳ͵ͪ͵ͬͺͽͬͪΔͰ͵ͪ͵ͯͼͽͻͪͰͼͪͷͰͪͶͫͪͼ͵ͰͷͪΔͳͼ͵ͰͲͪΒͰͯͳͰ
ͽͪ͵ͳͲͪͬͰΕͳ;
ͲͪͺͪͯͳͲͰͷͪΓͪ
͵ͪͯͪ ͼͰͺ͵ͶͺͰ ͼͰͺͪͻͪͽͳͼͽͳ͵ͳͲͪͽͰͬͳͷͪΔͳͰͳͭͰͺͶͳͽͳ͵ͳͳͽͰͻͰͼͳ
Ͳͪͺͪͯͳ ͲͰͷͪΓͪ ͺͻͰͯͬΌͰͳ ̸͊̽ ͌ ͽͷ ͼͶ;ͪΒ; ͼͰ Ͱ ͫͳͻͪΒ; ͼͻͰͯͼͽͬͪ ͯͪ ͫͳ ͼͰ ͵ͻͳͬͳͶͪ
ͷͪͽͳͪͯͻͱͪͬͪ
ͽΒ͊ͻͫͳΒͪ
ͯͫͳͶͪͺͯͻ͵ͪͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰͳͺͼͽͳͭͪ͵ͪͪͳΓ
ͪͶͫͪͼ͵ͰͷͪΔͳͰ– ͽͰͺΓͰΔͰͯ͊ͻͫͳΒͰͳͼͽͬͪͻͪΔͰͼͬΒͰͯͻͱͪͬͰ
͇ͼͬͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ͵ͼͬͼ͵ͭͺͳͽͪΔͪ
ͯͺͻͬͳΒͪͬͳͲͪͽͰͬͪͪͶͫͪͼ͵ͳͼͰͺͪͻͪͽͳͼ
ͽͪ ͲͪͼͽͬͪͻͪΔͰͼͬΒͰͯͻͱͪͬͰ;ͯͰͷͼͽͻͪͳΒͪͷͪ
ͺͪͯͻͪͲͭͬͻͪ;̹ͻͳͼͰͶ;ͺͯ͵ͻͳΓͰͷ
̾ͬͻͺͼ͵Ͱ;ͳΒͰͳ;ͼͪͯͪΔͰͬͻͰͷͰ
ΒͰͼ;
– ͰͭͳͻͪΔͰͼͬͳͷͰͻͪ͵ΒͰΒͰ͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪͺͻͰͯ;ͲͰͶͪ;ͪͿͳͻͷͪͳΒͳͺͻͪͬͪͺͻͳͺͪͯͳ͵ͪ
ͪͶͫͪͼ͵Ͱ ͪͳͪͶͰ ͷͪΔͳͰ ; ͺͻͶͼͽͳ ͳ Δͳͬ Ϳͪ͵ͽͳ͵ ͳͲΒͰͯͪͪͬͪΔͰ ͼͪ ͼͽͪͶͳͷ
ͪͻͯͳͷͪͫͳͬͰ͠;ͭͼͶͪͬͳΒͰ ;ͬͻͰͷͰͺͼͽΒͪΔ͍͉ͪ͊͠
– ͰͺͻͳͼͽͪΒͪΔͰ ͵ͼͬͼ͵ͳ ̸Ͷͫͪͪͪ ; ͻͪͲͭͬͻͳͷͪ ͺͻͰͭͬͻͳͷͪ
ͼͪ ͺͻͰͯͼͽͪͬͳͳͷͪ
͊ͻͫͳΒͰͪͫͳͶ͵ΒͪͻͰͰΔͪ͵ΒͪͰͺͯͻͪͲ;ͷͰͬͪΒ;ͳͺͯͻͱͪͬͪΒ;ͽͲͬͰͲͪͬͳͼͼͽ̓ͼͬͪ
– ͺͯͻ͵ͪ͵Β;ͼ;ͳͷͪͶͳ͵ͼͬͼ͵ͳ̸Ͷͫͪͳ;ͻͪͲͶͳͳͽͳͷͷͰΌ;ͪͻͯͳͷͺͼͻͰͯͳͳͷͪ
͵Βͳ ͼ; ;Ͷͭ; ͺͼͻͰͯͳ͵ͪ ͼͬͰͶͳ ͪ ͪ͵ͽͳͬ ͲͪͶͪͭͪΔͰ Ͳͪ ͺͻͳͬͪͽͪΔͰ ͺͻͰͯͶͭͪ ͼͪͷ ͪͶͫͪͼ͵Ͱ
ͼͽͻͪͰ ͬͪ͵ͪͬͯͼͷͰΌ;ͪͻͯͳͺͼͻͰͯͳ͵ͪͪͻͳͽΒͰͫͳͳͲͻͪͱͰͽ͵ͷͽͲͬͺͻͰͭͬͻͪ
;͉ͪͷͫ;ΒͰ;ͳͺͻͰͭͬͻͪ;̹Ͱ;ͭͯͳͰ
– ͪͶͫͪͼ͵ͪͼͽͻͪͪͰͱͰͶͳͯͪͺͻͳͷͰͳ ͻͰͪͶͳͲ;ΒͰ
ͪ͵ͳͰͼͺͻͪͲ;ͷͰ͵ΒͰΒͰͼͪͷͪͺͻͳͬͪ
ͽͳͶͪ ͺ͵ͪͲͪͽͰΓ ͽͭͪ ΒͰ ͼ;ͯͫͳͪ ͼͺͻͪͲ;ͷͪ ͅͳͶͰͬͳΕ–͉;ͭͬͪ ͫͻͪͲͬͪΔ; ͳͶͳ ̹ͻͳͼͰͶͼ͵ͭ
ͼͺͻͪͲ;ͷͪͳͲͭͯͳͰ;ͯͰͶ;͵ΒͳͼͰͯͼͳͪͿͻͷͳͻͪΔͰ̀ͪΒͰͯͳͪͼͻͺͼ͵ͳͺͽͳͪ
– ͲͪͬͪΓ;Β;ΕͳͷͰΌ;ͪͻͯΒͺͯͻͳͲͪͺͪͯͳͲͰͷͪΓͪ
ͺͻͰͼͬͰ̸ͭͪ͊̽
ͲͪͽͰͬͳ͵ͼͬͼ͵ͳ
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ͫͻͫͪ͊ͻͫͳΒͰͺͻͽͳͬͽͰͻ
ͻͳͼͽͳ͵ͳͪ͵ͳΒͪ ̸ͶͫͪͪͪΒͰ͵ͻͪΒͰͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪ͵ͬͪͶͳͿͳ͵ͬͪͪ͵ͪt;ͭͻͱͪͬͪΔͰͺͻͪ
ͬͪͺͻͳͺͪͯͳ͵ͪͪͶͫͪͼ͵ͰͷͪΔͳͰi
ͪͲͪͽͳͽͪͽͳͺͻͪͬͪΒͰͺͼͶ;ͱͳͶͪ͵ͪͼͬͯͪͲͪͺͪͯͰͲͰͷ
ΓͰ
ͼ;ͺͻͽ͈ͬͰΓͳ͇͌͆ͳͷͰΌ;ͪͻͯͷͺͻͪͬ;
ͫͷͫͪͻͯ;Β;͊ͻͫͳΒ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
– ͰͼͺͻΒͰͯͪͼ;ͺΒͰͯͳͰͲͪͺͪͯͰͲͰͷΓͰ͵ͼͬͼ͵ͺͳͽͪΔͰͳͼ͵ͻͳͼͽͳͶͰ͵ͪͺͬͯͲͪͻͰͪ
ͶͳͲͪͳΒ;ͼͬΒͳͭͰͺͶͳͽͳ͵ͳͳΓͰ̹ͬͪͪͪͶ͵ͪ;19 ̀ͪͽͼ;ͳͺͷͪͭͪͶͰͼͰͺͪͻͪͽͳͼͽͳ͵ͳͺ͵ͻͰͽ
ͪͶͫͪͼ͵ͰͲͪΒͰͯͳͰ ͷͪͽͰͻͳΒͪͶ
ͬΒ
ͺͶͳͽͳ͵ͳ
ͳͲͪͽͼ;ͫͻ;ͽͪͶͫͷͫͪͻͯͬͪͶͰ͊ͻͫͳΒ;
ͭͯͳͰͫͰͲͯͶ;͵Ͱ͊ͪͬͰͽͪͫͰͲͫͰͯͼͽͳ͌͆
– ͼͪͼͽͪͬͳͯͰ͵ͼͬͼ͵ͭͺͳͽͪΔͪΒͰͼͽͰͳͺͻͳ;ͯͳͼͰΓͪͬͪΔͰ͊ͻͫͪͳͯͻ;ͭͭͰͪͶͫͪͼ͵ͭ
ͼͽͪͬͳͽͬͪͼͺͻͼͽͻͪ̓ͳ͇ͯͅͺΒͰͯͳͪͳͺͻͳͽͳͼͪ͵ͪ
ͪͼͳΓͪ
ͽͳͷͪΔͪͳͷͬͳͰ
ͻ;Ͱ
Δͪͻ͵ͬͰͳͳ͵;Ͷͽ;ͻͳͫΒͰ͵ͪͽͪͳͯͻ
ͺͻͰͶͼͰͪͻͭͪͳͲͬͪͺͻͽͰͻͳͬͪΔͰ͊ͻͫͪͳͰͪͶ
ͫͪͼ͵ͭ ͼͽͪͬͳͽͬͪ ͋ͪΒ ͺͻͰͼ ΒͰ ͫͳ ͪͻͳͽ ͳͲͻͪͱͰ ͪ͵ ͲͪͬͻͰͽ͵ͪ ͫͷͫͪͻͯͬͪΔͪ
͊ͻͫͳΒͰ
ͳͺͬͶͪͰΔͪͬΒͳͳͺͶͳͽͳ͵ͳͼͪͭͪ
ͪͶͳͳͯͻ;ͭͳͯͻͱͪͬͳͻͭͪͪ͊ͻͫͳΒͰͼͪ
̓ͼͬͪ̓ͼͬͼ͵ͳ ̸Ͷͫͪͳͼ; ;ͺͶͪͼ͵Β ͪ͵ͳΒͳ ͺͻͽͰͻͳͬͪΔͪ͊ͻͫͪͳͷͪͶͳͺͯͻ͵; Βͪͬ;ͳ
ͺͻͰΕ;ͽ;
ͲͰͷͪΓ̸͇͈ͪ͆͋ͪͻͰͼͺͻͽͰͻͳͬͪΔͪͰͪͶͫͪͪͪΒͰͪͼͽͪͬΓͰͳ͵ͪͼͳΒͳͭͯͳͪ
̓ͼͬ ͳ ͅͰͽͳΒͪ ΒͰ ͺͼͽͪͶ ͭͽͬ Ͱͽͳ͵ͳ ͳͼͽ ͺͻͼͽͻ
ͪͼͰΓͰ ͼͪͷ ̸Ͷͫͪͳͷͪ ͆ͳ
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ͺͬͻͪͽ͵;ͺͻͽͰͻͪͳͶͳͪ
– ͺͻͰͭͬͻͳ͵ΒͳͼͰͬͯͰͺͯ͵ͻͳΓͰͷ̾͌ͻͰͪͬͪΔ;ͺͳͽͪΔͪͯͲͪͪΒͪͲͪͱͳͬͽͭͻͪΌͪͪ
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̽ͻͪ͵ͼ͵ͪ͵ͪͲͪͲͪͼͻͺͼ͵Ͱ– ͉ͯͪͷͫ;ΒͰ̹ͪͯͻͳͼͰͶ͈ͪͶͳͽͳ
͵ͪ 4.
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̿
̻ͰͺͶͳͽͳ͵ͪ͊ͻͫͳΒͰ̹ͰͭͻͪͯͅͰͭͪͽͻͰͯ;ͳͬͰͻͲͳͽͰͽ
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ͅ ͳ ͯͻ
̓ͼͬͳͅͰͽͳΒͪ–ͻͶͭͳΒͪ ̹Ͱͭͻͪͯ ́ͼͽͳͽ;ͽ Ͳͪ
ͼͪͬͻͰͷͰ;ͳͼͽͻͳΒ;
͈ͻͬͳ ͼͺͻͪͲ;ͷ ͺͻͳͳͺͳͷͪ ͵Βͳ ͻͰͭ;Ͷͳ; ͻͷͪͶͳͲͪͳΒ; ͯͼͪ ̹Ͱͭͻͪͯͪ ͳ ͈ͻͳͽͳͰ
͈ͶͪͺͻͳͷͰͰͼͺͻͪͲ;ͷͪͻͷͪͶͳͲͪͳΒͳͯͼ̹ͪͰͭͻͪͯͪͳ͈ͻͳͽͳͰ̸ͼͳΒͪͳΒͪ– ͲͪΒͰͯ
ͳͪͺͽͳͪͼͪͬͰΕͳͼ͵ͳͷͼͻͺͼ͵ͳͷͼͽͪͬͳͽͬͷͪ̓ͼͬ;– ͺͽͰͯͻͰͯͫͰ͵Γ;ͳͰͶͰ
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͈ͻͪͬͪͷͪΔͳͪ;͊ͻͫͳΒͳ̹Ͱͭͻͪͯ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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SUMMARY
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UIFTPVUIFSOQSPWJODFPGUIF3FQVCMJDPG4FSCJB
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IBQQFOFEEVSJOHMBTUBMNPTUUISFFEFDBEFTBOEXIJDIBSFTUJMMPOHPJOH
TIPXIPXBQVSFMZJOUFSOBMBOE
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NBZBDRVJSFB
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CVUBMTPBO
FYBNQMFPGWBSJPVTJOUFSQSFUBUJPOTCPUICZNJOPSJUZDPNNVOJUJFTBMMBSPVOEUIFXPSMEBOECZUIF6OJUFE
/BUJPOT.FNCFS4UBUFT
5IFFGGPSUTPGUIF3FQVCMJDPG4FSCJBUPTPMWFUIJTJTTVFJOUFSOBMMZ
XJUIJOUIFTUBUFJOTUJUVUJPOT
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XIJDIXBTMBUFSJOUFSQSFUFEBTUIFNBJOSFBTPOGPS
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EJTBTUFSuJOUIFUFSSJUPSZPG,PTPWPBOE.FUPIJKB5IFBHHSFTTJPOPGUIF/"50BOEBSNFEDPOGMJDUJO,PTPWP
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pean UniPOBSFBOBUUFNQUUPGJOETPMVUJPOTUPOVNFSPVTJTTVFTUIBUBSFSFMFWBOUGPSUIFMJGFPGUIFDJUJ[FOTPG
,PTPWPBOE.FUPIJKB
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WBSJPVTEFDJTJPOTPGJOUFSOBUJPOBMDPVSUT
FUD
BMPOHXJUIUPEBZTFGGPSUTPGTPNFXFTUFSODPVOUSJFT to solve
UIJTJTTVFBUUIFMPDBMMFWFM
CVUJOUPUBMMZEJGGFSFOUDJSDVNTUBODFTXJUISFHBSEUPUIFTJUVBUJPOBUUIFCFHJOOJOH
PGT"UUIFHMPCBMMFWFM
UIF,PTPWPDBTFIBTCFFOABGGJSNFEBTBOFYBNQMFPGEPVCMFTUBOEBSET
XIJDI
DPVMECFVTFECZBOZPOFBTJUTVJUTUIFNNJOPSJUZDPNNVOJUJFTTFFJUBTBUPPMUPVTFBCJHQPXFSGPSDBVTJOH
DPOGMJDUTBOEQSPDMBJNJOEFQFOEFODF
BOETUBUFTVTFJUUPTIPXXIBUNJHIUIBQQFOXIFOBNJMJUBSZQPXFS
BOEJOUFSFTUTPGMBSHFDPVOUSJFTUBLFQSJPSJUZPWFSJOUFSOBUJPOBMTUBOEBSET
MBXBOEKVTUJDF
KEYWORDS: NJOPSJUZJTTVF
NJMJUBSZJOUFSWFOUJPO
EPVCMFTUBOEBSET
UBMLT
GSP[FODPOGMJDU
̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ;̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ͈ͻͳͲͻͰ ¢̈́ͰͺͼͪͬͳΕ
̸̸̸̸̺͉̀͆͐͆͊͋̾͌̀́͐̓̾̓͌̈́͋͌̾͌͠ͅ
̸͇̺͈͐͌͌͊̾͢͏͍͇͇͇̺͇́́͐͆͊͋́̓͊͊̓
̸͇͎͇̻͉͇͇̻͇̻̾͋́͊̓͆̽͆͌̀́͐̓͠ͅͅ
̸̸̸̸̺͉̺͈͉͇͊͋̈́͑͋͌͏̸̸̻͇̹̾͊͌̈́̈́́̀͏́̾͠2
̸̸͊̿̾͋̓ ͌ͻͪͯ;ͼͰͻͪͲͷͪͽͻͪͲͪͪΒͼͬ͵Ͷͼ͵ͰͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰ
ͳͿͳͼͽͳ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ͏ͳΓ
ΒͰ ͯͪ ͼͰ ;ͽͬͻͯͳ ͪ ͵Βͳ ͪͳ ͪͼͽͪͬͪ ͷ;Ͳͳ͵Ͱ ͵;Ͷͽ;ͻͰ ͷͱͰ ͯͺͻͳͰͽͳ ;ͬͪΔ; ͪ;ͽͰͽͳͼͽͳ
ͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪ̓ͼͬͪͳͅͰͽͳΒͰ͵ͪΒͰͯͳͼͽͬͰͭͳͲͻͪͲͪͷ;Ͳͳ͵ͭͳͪͳͪͶ
ͭͳͯͰͽͳͽͰͽͪ͊ͻͫͪͬͭͺͯͰͫΓ͇ͪ;ͬͪΔͰͽͻͪͯͳͳͪͶͳͬͻͰͯͼͽͳͳͼͺͰͳͿͳͼͽͳ;ͺͻ
Ͱͼ;ͭͶͫͪͶͳͲͪͳΒͰΒͰͼͽͰͲͪͪΒͪͲͪͯͪͽͪ͵ͪͳͪͶͰ͵;Ͷͽ;ͻͰͳͫͻͪͲͬͰͺͶͳͽͳ͵Ͱ
ͺͪΒͰͰͺ
ͯͻͪͲͷͽͻͳͽͳͷͭ;ΕͼͽͳΔͰͭͬͰͻͰͪͶͳͲͪͳΒͰͳͪͳͬ;ͼͬ͵Ͷͼ͵ͭͫͻͪͲͬͪΔͪ̀ͪ͵Γ;
ͰΒͰͯͪͪͼͽͪͬͪͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ͵ͻͲͫͶͪͼͽͳͼͬͭͪͻͪͯͪ– ͷ;Ͳͳ͵ͺͳͼͷͰΔͪͬͪΔͰ
ͷ;Ͳͳ͵ͳͲͬ
ΌͰΔͰ
ͼͶ;ͪΔͰͷ;Ͳͳ͵ͰͳͯͰΒͰͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ– ͺͻ;ͱͪͷͭ;ΕͼͽͯͱͳͬΓͪͬͪΔͪͳ;ͺͲͪͬͪ
ΔͪͼͺͰͳͿͳͼͽͳ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪ
ͽΒͰ;ͺͻͰͼ;ͭͶͫͪ
ͶͳͲͪͳΒͰͳͳͲͪͪΒͳͷͿͪ͵ͽͻͷ;ͬͪΔͪͼͻͺͼ͵ͰͽͻͪͯͳͳΒͰͳ͵;Ͷͽ;ͻͰͪ̓ͼͬ;ͳͅͰͽͳΒͳ͌
ͺͻ;ͪͬͪΔ;ͬͰͽͰͷͪͽͳ͵ͰͺͻͳͷͰΔͰͪΒͰͷͰͽͯͪͽͰͻͳKͼ͵ͰͪͪͶͳͲͰ
̓͌͐͆̾͡ ͉̾͐́ ͼͬͪ ͵Ͷͪ
ͭͶͫͪͶͳͲͪͳΒͪ
̓ͼͬ ͳ ͅͰͽͳΒͪ
ͪͻͯ ͷ;Ͳͳ͵ ͼͽͬͪͻͪ
Ͷͪͽͬ
̺͇͌̽
͈ͼͶͰͯΔͳ ͭͯͳͪ ͼͰ ͿͰͷͰ; ͭͶͫͪͶͳͲͪͳΒͰ ͳͽͰͲͳͬ ͻͪͼͺͻͪͬΓͪ ͼͪ ͼͽͪͬͳͽͪ
ͻͪͲͶͳͳͽͳͯͻ;ͽͬͰͳͳ;ͷͪͳͼͽͳ͵ͳͪ;͵ͪ
ͺͻͳͰͷ;ͼͰͰͼͽ;͵ͪͲ;ΒͰͪͺͻͽͳͬͻͰͼͽͳ
1
biljana.pavlovic@ZBOEFY.ru
2
͉ͪͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ; ͵ͬͳͻ;ͺͻΒͰ͵ͽͪ ́́́t̓ͼͬͳͅͰͽͳΒͪͳͲͷͰΌ;ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪ ͳ ͰͬͻͳͽͰͭͻͪͳΒͪi
͵Βͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ ͺͻͼͬͰͽͰ
ͪ;͵Ͱ ͳ ͽͰͶ͵ͭ ͻͪͲͬΒͪ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;;ͽͪͻͬͭͺͻͰͼ̻ͪͶͫͪͶͳͲͪͳΒͪͼͰͪΒͺͽͳΒͰͯͰͿͳͳͰt͵ͪͺͻͰͼͼͽͬͪͻͪΔͪΒͰͯͳͼͽͬͰ
ͭͰ͵ͷͼ͵ͭ
ͺͶͳͽͳ͵ͭͳ͵;Ͷͽ;ͻͭͺͻͼͽͻͪͪͪΒͺͶͪͰͽͳ
ͽΒ͵ͪͺͻͰͼͺͬͰͲͳͬͪΔͪ
ͳͫΒͰͯͳΔͪͬͪΔͪͼBͬͻͰͷͰͳͯͻ;ͽͪͬͪ;ͼͬͰͽͼ͵ͯͻ;ͽͬi ͆ͰͯͰΓ͵ͬͳΕ
ͼͽͻ
̽͵ͼͰ
ͼΒͰͯͰ ͼͽͻͪͰ
ͭͶͫͪͶͳͲͪͳΒͪͼͷͪͽͻͪͳͬͳͶͳͲͪͳΒͼ͵ͷͽͰ͵ͬͳͷ͵Βͪͷͭ;ΕͪͬͪͪͺͻͰͯͪ͵ͳ
ͺͻͼͺͰͻͳͽͰͽΓ;ͯͼ͵ͭͯͻ;ͽͬͪ
ͼͯͻ;ͭͰͼͽͻͪͰͼͰͽ;ͷͪͳ͵ͪͯͰͼͽͻ;͵ͽͳͬͪͼͳͶͪ͵Βͪ;ͭͻͱͪͬͪ
ͼ;ͬͰͻͰͳͽͰͽͺΒͰͯͳͳͪͳͪͶͳͯͻͱͪͬͪ ̹;ͽͳͳͬ
ͼͽͻ¢
͊ͳͶͲͳ;ͺͲ
ͻͪͬͪΒ;ͯͪͭͶͫͪͶͳͲͪͳΒͪͽͰͱͳ;ͳͿͳ͵ͪͳΒͳͳ;ͺͻͪͬΒͰͬͪΔͰͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ
ͺͻͰͷͪͷͳ
ΓͰΔ; ͌ͻͪ ͑;ͬͪ͵ͬͳΕͪ
ͳͲͬͻ ͺͪͼͼͽͳ Ͳͪ ͷͭͰ ͪͻͯͰ ͼͬͰͽͪ
ΒͰͻ ;ͳͿͳ͵ͪͳΒͪ Ͳͪͳ ͳ
tͰͭͪͳΒ;ͪͳͪͶͭ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪi ͑;ͬͪ͵ͬͳΕ
ͼͽͻ
ͪ͠ͼΒͰ
ͷͰΌ;ͽͳͷ
ͯͪ
ͳΒͰͷͭ;ΕͰͳͲͶͬͪͽͳͼͰͳͯͪͼ;͵ͽͪ͵ͽͳͼͪͻͪͯΔͪͼͯͻ;ͭͳͷͪͻͯͳͷͪ;ͼͬͳͷͼͿͰͻͪͷͪͱͳͬͽͪ
Ͱͷͳͬͳ ͌ ͽͷ ͺͬͰͲͳͬͪΔ; ͳ ͫΒͰͯͳΔͪͬͪΔ; ͻͪͲͶͳͳͽͳ ͯͻ;ͽͪͬͪ ͳ ͵;Ͷͽ;ͻͪ ͯͶͪͲͳ ͯ
ͳͽͰͻͪ͵ͳΒͰͭͶͫͪͶͳͳͶ͵ͪͶͳͬͻͰͯͼͽͳ
ͽͺͻͰͯͼͽͪͬΓͪͬͳ ͭͶͫͪͶͳͿͰͷͰ¢ͭͶ
͵ͪͶͳͲͪͳΒ; ͑;ͬͪ͵ͬͳΕ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͼͪͼͫͷͼͳͰͽͳ͵;ͳ͵;Ͷͽ;ͻ;Ϳͻͪͭ
ͷͰͽͪͳΒ;ͳͳͼͽͬͻͰͷͰ͵;Ͷͽ;ͻ;ͷͭͰͳͲͪͳΒ;
ͽͰͱͰΕͳͼͽͬͪͻͪΔ;ͪͯͪͳͪͶͭͳͯͰͽͳ
ͽͰͽͪ̓ͪͻͰͪ͵ͳΒͪͪͽͪ͵ͬ;ͽͰͱΔ;ͭͶͫͪͶͳͲͪͳΒͰΒͪͬΓͪͼͰͺͽͻͰͫͪͲͪ;ͬͪΔͰͷͶ͵ͪͶͳͳͽͻͪ
ͯͳͳͪͶͳͪͳͪͶͳͬͻͰͯͼͽͳ
͈ͻͰͷͪͼͳͶͭ;ͅͳͶͰͽ;͉ͪ͵ͳΕ;
ͺͻͰͰΔͰͽͻͪͯͳͳͪͶͳͬͻͰͯͼͽͳ
ͺͽͰͭͯͻ;
ͽͬͰͳͼͽͻͳΒͼ͵ͭͳͼ͵;ͼͽͬͪ
ͼͽͰͰͭͲͪΔͪ;ͼͬͳͷͫͶͪͼͽͳͷͪͱͳͬͽͪ
tͺͻͰͯͼͽͪͬΓͪͪΒͬͪͱͳΒͳ
Ϳͪ͵ͽͻ;ͬͪΔͪͳͯͻͱͪΔͪͳͯͰͽͳͽͰͽͪͼͬͪ͵ͰͲͪΒͰͯͳͰ͆ͪͽͪΒͪͳͼͰ;ͼͺͼͽͪͬΓͪ͵ͽͳ;ͳ
ͽͰͽͼͬͳͫͶͪͼͽͳ͵ΒͰͼ;ͯͲͪͪΒͪͲͪͯͻ;ͽ͇ͬͬͳͷͼͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͺͽͬͻΌ;ΒͰͼͬΒͳͯͰͽͳ
ͽͰͽ
ͯͼͽΒͰ;ΔͰͷ;͵ͼͽͪͽͳͰͺͻͷͰΓͳͬ
ͽΒͰͼͽͬͻͰͯͳͯͼͶͰͯi ͉ͪ͵ͳΕ
ͼͽͻ
͇ͫͻͪͲͬͪΔͰΒͰΒͰͯͪͯͿͪ͵ͽͻͪ͵ΒͳͽͻͰͫͪͯͪͷͭ;ΕͰͺͻͰͰΔͰͳ;ͪͺͻͰΌͳ
ͬͪΔͰͲͪΔͪ ͬͻͰͯͼͽͳͷͪͪͳͪͶͰ͵;Ͷͽ;ͻͰͅͳͶͪ͆ͰͯͰΓ͵ͬͳΕͳͼͽͳͰͯͪ͵Ͷͪ
ͺͻͰͯ
ͬͪͼͺͳͽͫͻͪͲͬͰ
ͳͷͪͳ͵;Ͷͽ;ͻ;;Ͷͭ;͈ͻͰͷͪΔͰͭͬͷͼ;ͯ;
ͪΕͰΒͰͼͽͬͪͻͳͽͳ ;͵Ͷͳ͵
tͪ
ͼͬΒͷ;͵;ͺͷͯͰͶͪͽΕ;ͷͭ;Εͪͬͪ;ͬͪΔͰͪͳͪͶͰͳ͵;Ͷͽ;ͻͰͻͪͬͺͻͪͬͼͽͳͳ
Ͷͪ͵ͪͬͪ;͵Γ;ͳͬͪΔͰ;ͭͶͫͪͶͯͻ;ͽͬͳ͵;Ͷͽ;ͻ;ͫ
͵ͻͳͽͳ͵ͳͼͰͯͼͳͺͻͰͷͪͷͭͰͳ
ͲͳͻͪΒ;Εͳͷ;ͽͳͪΒͳͷͪͭͶͫͪͶͳͼͽͳ͵Ͱ͵;Ͷͽ;ͻͰͳͻͪͲͬͳΒͪͫͳͽͰͬͻͰͯͼͽͳͪͳͪͶͰ͵;Ͷͽ;ͻͰi
͆ͰͯͰΓ͵ͬͳΕ
ͼͽͻ
́ͯͻ;ͭͳͼͳͶͲͳ
͵ͪͳͺͰͯͪͭͲͳ
ͳͼͽͳ;ͲͪͪΒ;ͬͪΔͪͳͺͻͰ
ͰΔͪ ͽͻͪͯͳͳͪͶͳ ͪͳͪͶͳ ͬͻͰͯͼͽͳ ͼ ͭͰͰͻͪͳΒͰ ͪ ͭͰͰͻͪͳΒ;
ͽ Ͳͪͺͻͪͬ
ͺͻͰͯͼͽͪͬΓͪͲͪͯͪͽͪ͵ͪͳͪͶͭͬͪͼͺͳͽͪΔͪ ̸ΌͰͶ͵ͬͳΕ
̸ΌͰͶ͵ͬͳΕ
ͬͪͬ͠ͳΕ
ͪͅͻ͵ͬͳΕ
͈ͪͬͶͬͳΕ
͊ͪͻͪΒͶͳΕ
͉ͪͲͷͪͽͻͪΒ;Εͳͪ͵Βͳͪͳͯͫͻͪͳͽͳͪͳ
ͪͶͰ ͬͻͰͯͼͽͳ ͯ ͭͶͫͪͶͳͲͪͳΒͼ͵ͭ ͺͻͳͽͳͼ͵ͪ
ͼͳͶͭ ̀ͻͪ ̸ͬͻͪͷͬͳΕ ͳͼͽͳͰ ͯͪ ͼ;
ͼͬ͵Ͷͼ͵ͳͪͼͽͪͬͳͺͶͪͬͳͳͺͻͭͻͪͷͳΒͰͯͪͯ͵Γ;ͳͳͳͶͪͪΔͳͬͭ;ͬͪΔͪ
͇ ͼͷͪͽͻͪ ͯͪ ͼ; ͺͻͳͷͪͻͳ ͳΓͰͬͳ ͪͳͪͶͭ ͬͪͼͺͳͽͪΔͪ t;͵ͻͰΔͳͬͪΔͰ ;Ͱͳ͵ͪ ͼͬͰ
͵ͶͰ ; ͬͻͰͯͼͽͳ ͪͳͪͶͰ ͵;Ͷͽ;ͻͰ
ͯͼ ͻͪͲͬͳΒͪΔͰ ͼͬͰͼͽͳ ͺͻͳͺͪͯͼͽͳ ͯͻͰΌͰΒ
ͲͪΒͰͯͳͳi ̸ͬͻͪͷͬͳΕ
ͼͽͻ
͇ͬͪΒͳΓͼͰ;ͫͻͪͲͬͪΔ;
ͺͻͰͷͪͼͳͶͭ;ͬͪ͠;̹ͪͲͳ
Ε;
ͺͼͽͳͱͰͺͻͳͷͰͷͼͪͯͻͱͪΒͪt͵ΒͳͷͪͼͰͳͻͳͼͬͰͼͽͪͳͪͶͳͷͷͳͽͬͳͷͪ
ͫͳͪΒͳͷͪ
ͳͼͽͻͳΒͳ
ΒͰͲͳ͵ΒͲͪΒͰͯͳͳ
͵ͪͳΔͰͳͷͽͻͪͯͳͳΒͪͷͪi ̹ͪͲͳΕ
ͼͽͻ
͊ͪͻͪͲͬͳΒͪΔͰͷ
̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ: ̀ͪͪΒͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳͼͽͳ
ͼͬͰͼͽͳͺͻͳͺͪͯͼͽͳͯͻͰΌͰΒͰͽͳ͵ΒͲͪΒͰͯͳͳ
͵ͪͳΔͰΒͽͻͪͯͳͳΒͳͳ͵;Ͷͽ;ͻͳ
Ͱͼ
ͺͻͽͻͰͫͪͲͪͺͰͽͳΒͯͻͪͭͯͰͽͳΔͼͽͬͪ
ͅ;Ͳͳ͵ͪΒͰͯ;ͬͰ͵ͫͳͶͪͲͪͪΒͪͳͳͶͪͪͳͪͶͭͳͯͰͽͳͽͰͽ͈ͪͻͰͯΒͰͲͳ͵ͪ
ͬͰͻͰ
ͽͻͪ
ͯͳͳΒͰ
ͫͳͪΒͪͳͷͳͽͶͭͳΒͰ
ͪΒͰ;ͺͻͶͼͽͳͼͪͱͯͺͻͳͼͳͶͪͿͻͷͳͻͪΔ;
ͻͰ͵ͼͽͻ;
͵ͳΒͪͷͪͳ;ͬͪΔ;ͼͻͺͼ͵ͭͪͳͪͶͭͳͯͰͽͳͽͰͽͪ ̹ͪͲͳΕ
͈ͪͬͶͬͳΕ
ͼͽͻ¢
͌
ͳΓ;ͻͪͲͬͳΒͪΔͪͼͬͰͼͽͳͯ;ͬͳͷͪͳͪͶͳͷͬͻͰͯͼͽͳͷͪ
;ͰͳͳͼͰ;ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ
͵;Ͷͽ;ͻͰ ;ͺͲͪΒ; ͼ ͽͻͪͯͳͳͪͶͷ ͳ ;ͷͰͽͳ͵ͷ ͷ;Ͳͳ͵ͷ ͼͻͺͼ͵ͭ ͪͻͯͪ ͈ͻͳͷͰΕͰ ΒͰ
ͷͰΌ;ͽͳͷ
ͯͪͳͼ;;ͲͪͯͬΓͪͬͪΒ;ΕΒͷͰͻͳ;ͺͲͪͽͳͼͪͼͽͬͪͻͪͶͪͽͬͷͪͳͪͶͳ͵ͷͺͲͳͽ
ͻͪ
ͽͰͯͪ;ͺΒͰͯͳͳͷͼͻͰͯͳͪͷͪͰͺͲͪΒ;ͯͬΓͽͻͪͯͳͳͪͶ;ͪͻͯ;ͷ;Ͳͳ͵;͵ͻ;ͱͰΔͪ
;͵ΒͰͷͼ;ͻΌͰͳͳ;͵ΒͰͷͱͳͬͰ ͈ͪͬͶͬͳΕ
͋ͪ͵ΌͰ
ͳͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;ͯͪͪͳͪͶ
ͳͷ;Ͳͳ͵ͳͼͪͯͻͱͪΒͳͳͼ;ͪͯͰ͵ͬͪͽͺͻͰͯͼͽͪͬΓͰͳͳͲͪͼͽ;ͺΓͰͳ;ͺͻͭͻͪͷͳͷͪͳ;ΘͫͰͳͳͷͪ
ͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ͇ͬͪ͵ͪͬͯͼͺͻͰͷͪͪͳͪͶͳͷͷ;Ͳͳ͵ͳͷͬͻͰͯͼͽͳͷͪ– ͵ΒͳͷͼͰͰͺͯ
ͼͽͳͰͳͽͰͻͰͼͬͪΔͰ;Ͱͳ͵ͪͲͪͼͺͼͽͬͰ;ͪͳͪͶ;ͽͻͪͯͳͳΒ;
;ͷͰͽͼͽͳ͵;Ͷͽ;ͻ;– ͽͬͪͻͪ
ͺͻͼͽͻͲͪͺͻͳͬͪͽͪΔͰͽ;Όͳͷ;Ͳͳ͵ͳͳ͵;Ͷͽ;ͻͳͫͻͪͲͪͪ
ͽ;ͯͻͰΌͰͷͽͻͰ;ͽ͵;ͷͱͰ
ͯͪͯͬͰͯͰͯͲͪͺͼͽͪͬΓͪΔͪͼͺͼͽͬͰͰͽͻͪͯͳͳΒͰͳ͵;Ͷͽ;ͻͰͼͬͭͪͪͻͯͪ
ͽͰͯͼͶͪͫΓͰΔͪͼͰΕͪΒͪ
͵;Ͷͽ;ͻͭͪͳͪͶͭͳͯͰͽͳͽͰͽͪ͋ͷͰͯͺͻͳͼͰͳͷͪͼͷͰͯͳΒͳ
͵Βͳ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪ
ͳΒͰ ; ͬͰͶͳ͵Β ͷͰͻͳ ͺͻͷͬͳ; ͵;Ͷͽ;ͻ; ͷͭͰͳͲͪͳΒ; ́ͼͽͻͪͱͳͬͪͳ ̹ͪͻͰͽ ͳ ̓ͪͬͪͪ
̹ͪͻͰͽͳ̓ͪͬͪͪ
ͼͽͻ¢
;ͺͲͻͳͶͳͼ;ͪͼͳͻͷͪͳͬͪΔͰͳͭ;ͫΓͰΔͰͽͻͪͯͳͳͪͶ
ͭͷ;Ͳͳ͵ͭͪͼͶͰΌͪͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͰͷ;Ͳͳ͵Ͱͳͯ;ͼͽͻͳΒͰͅ;Ͳͳ͵ͳͺͰͯͪͭͲͳͼ;ͯ;ͱͳ
ͯͪ;ͽͪ͵ͬͳͷ͵ͶͼͽͳͷͪͻͰͪͭ;Β;ͳͯͪ͵ͻͲͪͼͽͪͬͳͺͻͰͼ
ͪͺͻͳͼͽ;ͺͪͪͪͳ
ͷͭ;ΕͰ
ͼͬͰͫ;ͬͪͽ ;ͺͲͪͬͪΔͰ ;Ͱͳ͵ͪ ͼ ;ͷͰͽͳ͵ͷ ͳ ͽͻͪͯͳͳͪͶͷ ͷ;Ͳͳ͵ͷ ͪͻͯͪ ͵ΒͰͷ
ͺͻͳͺͪͯͪΒ; ͌ ͽͷ ͼͬͰͽͶ; ͺͼͷͪͽͻͪͷ ͳ ͲͪͪΒ ;ͺͲͪͬͪΔͪ ͳ ;ͬͪΔͪ ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭ
ͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪ;ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ͵ͪͫͳͽͰͯͻͰͯͳͰͼͻͺͼ͵ͭ͵;Ͷ
ͽ;ͻͭͳͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
͵ΒͰͽͻͰͫͪͲͪͽͳͽͳͽͳͳͼͪ;ͬͪͽͳͯͼͽͻͪͳ;ͽͳͪΒͪ;ͺͻͰ
ͼ;ͭͶͫͪͶͳͲͪͳΒͰ͇ͼͬ͵Ͷͼ͵ͪͪͼͽͪͬͪͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰͷͭ;Εͪͬͪ;ͺͲͪͬͪΔͰͼͺͰͳͿͳ
ͼͽͳͪͻͯͭͷ;Ͳͳ͵ͭ ͼͽͬͪͻͪͶͪͽͬͪͬͭͺͯͰͫΓͪ
ͻͪͲͬͳΒͪͳͽͰͻͰͼͬͪΔͰͳΓ;ͫͪͬͺͻͰͷͪ
ΔͰͷ;
ͪͼͪͷͳͷͽͳͷͯͺͻͳͼͳͳΔͰͭͬͷ;ͬͪΔ;
̸̸̸͈͇̺͈͌̀͆̾͊͊̾͢͏̸͍͇͇͇̺͇͇͎͇̻́́͐͆͊͋́̓͊͊̓̾͋́͊̓͠ͅͅ
̸̸̸̸̸̸̸͉͇͇̻͇̻̺͉̺̺͉͆̽͆͌̀́͐̓͊͋̈́͑͋͌͆͊͋́͌̀́͐̓̾̓͌̈́͋͌̾ͅͅ
͆ͪͻͯͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ ͷ;Ͳͳ͵ͳͿͶ͵Ͷͻ
ͳͰͪͻͯͰͺͺͰͬ͵Ͱ
ͻͼ͵ͰͳͭͻͰͳ
ͪͻͯͳͷ;Ͳͳ͵ͳͳͼͽͻ;ͷͰͽͳ ̽ͰͬͳΕ
ͼͽͻ
̽ͪͫͳ;ͰͳͳͼͬͰ͵ͶͰͷͭͶͳͯͪ
ͼͽͰ͵;ͰͶͬͳͽ;ͼͶͳ͵;ͷ;Ͳͳ͵ͷͿͶ͵Ͷͻ;ͼͻͺͼ͵ͭͪͻͯͪ
ͽͻͰͫͪͳ;ͺͲͪͽͳͼ͵ͪͻͪ͵ͽͰͻͳͼ
ͽͳͳͷͺͻͳͷͰͻͳͷͪͺͰͼͪͷͪ
ͳͭͪͻͪ
ͳͼͽͻ;ͷͰͪͽͪ
ͼͪͫͳͪΒͳͷͪͳͲͼͬͳͯͰͶͬBͲͰͷΓͰ
͵ͪͳͼͪ
ͼͻͺͼ͵ͳͷͷ;Ͳͳ͵ͳͷͿͶ͵Ͷͻͷ͵ΒͳͼͰͰͭ;ΒͰͬͪͭͻͪͳͪ͊ͻͫͳΒͰ ;͉Ͱͺ;ͫͶͳͳ͊ͻͺͼ͵Β
͏ͻΒ
̻ͻͳ
ͪͅ͵ͰͯͳΒͳ
͇ͫͳͼͰͲͪͺͳΔͰͼͺͻͳͷͰͻͳͷͪͺͰͼͪͷͪͳͳͭͪͻͪͳͲͼͻͰͯͳͰ;͵ΒΒ;Ͱͳ
ͳͱͳͬͰ
ͪͲͪͽͳͷͳͽͻͰͫͪͺͼͽͰͺͰ;ͺͲͪͬͪͽͳͼͪͼͺͰͳͿͳͼͽͳͷͪͿͶ͵Ͷͻͪͯͻ;ͭͳͼͻͰͯͳ
ͪ͆ͪͯͪ́ͬͪͬͳΕͼͷͪͽͻͪͯͪͼ;ͼͪͯͻͱͪΒͳͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪtͺͻͲͻ;ͪͻͯͭ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬͰ͵ͪ
ΔͰͭͬ ͪͳ ͱͳͬͽͪ
ΔͰͭͬ ͳͯͰͽͳͽͰͽi ́ͬͪͬͳΕ
ͼͽͻ
͇ͳ ͯͺͻͳͼͰ
ͼͬͰΕͳͬͪΔ;ͳͻͪͲͬͳΒͪΔ;ͼͰΕͪΒͪ͵;Ͷͽ;ͻͭͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
ͽΒͰ;ͺͻͰͼ;ͭͶͫͪ
ͶͳͲͪͳΒͰ ͯ ͺͻͳͻͳͽͰͽͭ ͪͳͪͶͭ ͼͷͳͼͶͪ ͳ ͲͪͪΒͪ ͊ͪ ͼͽͪͬͳͽͪ Ͱͽͷ;Ͳͳ͵ͶͭͳΒͰ
ͪͻͯͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ̓ͼͬͪͳͅͰͽͳΒͰͺͻ;ͪͬͪΒͰ;ͻͪͯͬͳͷ̺ͪͶͪͯͳͷͳͻ͚ͪͻ
ΌͰͬͳΕͪ
͊ͽͰͬͪͪ ͅ͵ͻͪΔͪ
̓ͼͽͰ ͪͅΒͶͬͳΕͪ
ͅͳͶΒͪ ͅͳͶΒͰͬͳΕͪ
͡;ͫͳͰ ͳ ̽ͪͳͰ ͪ͠͵ͬͳΕ
ͅͳͯͻͪͭͪ ̺ͪͼͳΓͰͬͳΕͪ
̽ͻͪͭͼͶͪͬͪ
̽ͰͬͳΕͪ
͡ͳΓͪͰ͈ͰͳΕ
ͳͯͻ;ͭͳͰͽͷ;Ͳͳ͵Ͷͭͪ́ͺͪ͵
ͳͪ͵ͼ;Ͱͼ;ͷΔͳͬͰ
ΔͰͭͬͰͬͪͼͺͳͽͰ
Ͱͽͳ͵ͰͳͰͼͽͰͽͼ͵ͰͬͻͰͯͼͽͳ
ͼͪͪͼͺͰ͵ͽͪͷ;Ͳͳ͵ͰͺͰͯͪͭͭͳΒͰͳΒͰͯͬΓ
ͳͼ͵ͻͳΕͰ ͋ ͺͽͬͻΌ;Β; ͳ ͻͰͲ;Ͷͽͪͽͳ ͳͼͽͻͪͱͳͬͪΔͪ ͵Βͳ ͼ; ͺ͵ͪͲͪͶͳ ͯͪ ΒͰ ͵ͼͬͼ͵
ͷͰͽͳΒͼ͵ ͪͻͯ ͷ;Ͳͳ͵ ͼͽͬͪͻͪͶͪͽͬ ; ͷ;Ͳͳ͵ͺͰͯͪͭ͵Β ͶͳͽͰͻͪͽ;ͻͳ ͰͯͬΓ
ͺͻͰͯͼͽͪͬΓͰ ͈ͪͬͶͬͳΕ
͊ͻͺͼ͵ͳͷ;Ͳͳ͵ͳͿͶ͵Ͷͻ̓ͼͬͪͳͅͰͽͳΒͰ
ͳͲ;ͲͰͽͬͻͰͯͪ
ͳͬͪͱͪͯͰ͵;Ͷͽ;ͻͰͳͯ;ͬͰͫͪͽͳͰͼͻͺͼ͵ͭͪͻͯͪ
ͯͶͳ͵;ΒͰͼͰͫͻΒͳͷͼͺͰͳͿͳͼͽͳ
ͷͪ
ͲͻͰͶΕ;
ͫͭͪͽͼͽͬͷͳͻͪͲͬͻͼΕ;
ΒͰͻΒͰͪͼͽͪΒͪͳͻͪͲͬͳΒͪͼͰ͵ͻͲͬͰ͵ͬͰ
;ͬͪΒ;Εͳ
ͪͳͪͶͷ;Ͳͳ͵ͺͪͷΕͰΔͰ̽ͪͫͳͭͪ;ͺͽͺ;ͼͽͳͯͱͳͬͰͶͳͳͻͪͲ;ͷͰͶͳ
;ͰͳͳͽͻͰͫͪͯͪ
ͫ;ͯ;;ͺͲͪͽͳͼ͵Ͷͼͽͳͷͪ;͵ΒͳͷͪΒͰͪͼͽͪΒͪͳͻͪͲͬͳΒͪͼͰ
ͽͷͱͰͫͳͽͳͷͭ;ΕͰ;
͵ͻͰͶͪͳΒͳ ͼ ͪͼͽͪͬͷ ͺͻͳͻͯͰ ͳ ͯͻ;ͽͬͪ
ͪͻͯͰ ͽͻͪͯͳͳΒͰ
Ͷͳ͵ͬͰ ͵;Ͷͽ;ͻͰ ͳ ͿͳͲͳ͵ͭ
ͬͪͼͺͳͽͪΔͪ ͌ ͪͼͽͪͬ͵; ͻͪͯͪ ΕͰ ͫͳͽͳ ͻͪͲͷͽͻͰͰ ͷͭ;Εͼͽͳ ;ͺͲͪͬͪΔͪ ͪͻͯͭ ͷ;Ͳͳ͵ͭ
ͼͽͬͪͻͪͶͪͽͬͪͬͭͺͯͰͫΓͪͪͳͬ;ͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ͵ͻͲͼͶͰͯͰΕͰͫͶͪͼͽͳ– ͷ;Ͳͳ͵
ͳͲͬΌͰΔͰ
ͼͶ;ͪΔͰͷ;Ͳͳ͵Ͱ
ͷ;Ͳͳ͵ͺͳͼͷͰΔͪͬͪΔͰͳͯͰΒͰͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ
ͅ;Ͳͳ͵ͳͲͬΌͰΔͰ
͈ͯͷ;Ͳͳ͵ͳͷͳͲͬΌͰΔͰͷ ͺͯͻͪͲ;ͷͰͬͪͷͺͰͬͪΔͰ
ͳͲͬΌͰΔͰͷ;Ͳͳ͵ͳͳͭͪͻͪͳͼͬͳͻͪΔͰͪ
ͯͰΒͳͷͷ;Ͳͳ͵ͳͷͳͼͽͻ;ͷͰͽͳͷͪ͆ͪͬͰͯͰͰͪ͵ͽͳͬͼͽͳͼ;;ͯͻͰΌͰΒͷͰͻͳͲͪͼͬͪͰͪͼͪͯͻ
ͱͪΒͳͷͪͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪ
ͺͻͳͶͪͭΌͰͳͷͷ;Ͳͳ͵ͳͷͳͺͼͳͿͳͲͳ͵ͳͷͼͺͼͫ
ͼͽͳͷͪ ;Ͱͳ͵ͪ ͼͬ͵Ͷͼ͵ͭ ;Ͳͻͪͼͽͪ ́ͲͬͯͰΕͳ ͽͻͪͯͳͳͪͶͰ ͪͻͯͰ ͺͰͼͷͰ ͳ ͳͭͻͰ ͼͪ
̓ͼͬͪͳͅͰͽͳΒͰ
;ͰͳͳͽͻͰͫͪͯͪͯͱͳͬͰͳ;ͺͲͪΒ;Δͳͬͪ;ͽͰͽͳͪͷ;Ͳͳ͵ͳͳͳͲͬΌͪ͵ͳ
ͳͲͻͪͲ
͵ͪͳͯͪ;ͰͻͪͲͶͳ͵;ͳͲͷͰΌ;ͭͻͪͯͼ͵ͳͳͼͰͼ͵ͳͪͻͯͳͺͰͼͪͷͪͳͳͭͪͻͪ. ͌ͺͲͪͬͪΔͰͼ
ͪͻͯͳͷ ͳͭͻͪͷͪ ͽͻͰͫͪ ;ͺͽͺ;ͳͽͳ ͬͳͲ;ͰͶͳͷ ͯͱͳͬΓͪΒͰͷ
ͯͼ ͺͻͳ͵ͪͲͷ ͵ͼͬͼ͵
ͷͰͽͳΒͼ͵ͰͪͻͯͰΔͰ
͵ΒͪΒͰͬͪͱͪͯͰͯ;ͬͰ͵;Ͷͽ;ͻͰͫͪͽͳͰͼͻͺͼ͵ͭͪͻͯͪ͊ͬͳ
ͻͪΔͰͪͳͷͺͻͬͳͲͬͪͳͷͯͰΒͳͷͷ;Ͳͳ͵ͳͷͳͼͽͻ;ͷͰͽͳͷͪ͵Βͳͼ;͵ͻͳΕͰͳͪͬͷͺͯͰ
ͫΓ;ͯͯͪͽΕͰͺͯͼͽͪΕͳͳͽͰͻͰͼͬͪΔͰ;Ͱͳ͵ͪͲͪͷ;Ͳͳ͵;ͽͻͪͯͳͳΒ;̓ͼͬͪͳͅͰͽͳΒͰ
͌ͺͲͪͬͪΔͰͼ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͪͻͯͰͺͰͼͷͰ
͠Ͱͯͪͯ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͪͻͯͳͺͰͼͪͷͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰΒͰͼͽͰͰͺͯ;ͯͪͻͪΔͰͷͰͽ
ͻͳ͵ͳͳͶͳͽͰͻͪͻͳͪ͵Ͱͪͽ͇ͪͬͪ͵ͬͪͯͼͽ;ͺͪΔͪͼͬͪ͵ͪ͵ͯͼͶͳ͵ͪͬͪΒ;Ͷ͵ͪͶͳͭͬͻͼͽͪͬ
ͳͽͬͪ̽ͪ͵ͶͰ
ͪ͵Ͱͽ;ͪͳΒͪΒͰͪͪͶͭͪͯͳΒͪͶͰ͵ͽ;ͺͯͰͫΓͪ;͵ΒͰͷΒͰͺͰͼͷͪͪͼͽͪͶͪ
ͺͪͺͻͳ
Ͷͳ͵ͷͫͻͪͯͰ ͺͰͼͪͷͪ;ͰͳͳͷͪͽͻͰͫͪ ;͵ͪͲͪͽͳͪ ͬ;ͺΒͪͬ; ̽ͰͬͳΕͫΒͪΔͪͬͪͯͪ ; ͺͭͶͰͯ;
ͪͻͯͭͭͬͻͪ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͺͰͼͷͰͺͻͳͺͪͯͪΒ;ͳͬͽ͵ͪͬͼ͵ͷͳͼͽͪͻͽ͵ͪͬͼ͵ͷ
̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ: ̀ͪͪΒͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳͼͽͳ
ͭͬͻ;͈ͻͰͷͪΔͰͷ;
ͺͻͬͳΒͰͰ͵ͪͬͼ͵ͳ ͺͻͰͼͪͷ ;ͷͰͼͽͳͼͪͷ
ͪͯͻ;ͭͳΒͰͺͲͪͽ͵ͪͺͻͳͲͻͰ
ͼ͵ͳͭͬͻ
͵Βͳͳͷͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ;ͺͻͷͰ; ;Βͪ
ͺͻͫͳΒͪ
ͬͳͯͰΒͪ ͅͳͶΒͰͬͳΕ
ͼͽͻ
͈ͰͼͷͰ͵ΒͰͳͶ;ͼͽͻ;Β;ͪͬͰͯͰͲͪͺͪͱͪΔͰͼ;
ͪͺͻͳͷͰͻ
͑ͽ ͽͳ ͵ͼͰ ͲͪͷͻͼͰͰ ͳ̺ͪͻͪΒ
͊ͽͪ
ͷͰ ͈ͪͬͶͬͳΕ
ͼͽͻ
͐Ͱͼͽͪͼ;ͯͼͽ;ͺͪΔͪͯͼͽͪͯͪͻͯͭ͵ΔͳͱͰͬͭͭͬͻͪͳ;ͫͶͳ
ͳͷͪͶͳͳͲͪͷͰͳͪ͋ͪ͵ͼͰ ;ͷͰͼͽͺͻͪͬͳͶͭͫͶͳ͵ͪͭͰͳͽͳͬͪ;ͺͽͻͰͫΓͪͬͪͰ͵Ͷͳͽͳ͵ͳ
ͯͳΒͪͶͰ͵ͪͽͼ͵ͳͫͶͳ͵ͭ;
ͽͷͱͰͷͲͪͺͪͲͳͽͳ
ͪͺͻͳͷͰͻ
;ͺͰͼͷͳͅͻͰ ͳΒͪ ͷͷͪ ͪ ͳͪΓ͵;
͆;ͳΕ
ͼͽͻ
͌ ͷͭͳͷ ͺͰͼͷͪͷͪ ͼ; ͺͻͳͼ;ͽͰ ͼͽͻͪͰ ͻͰͳ
ͪΒͰΕͰ ͽ;ͻͼ͵
ͺͰͻͼͳΒͼ͵ͭͺͻͰ͵Ͷͪ
ͪͰͼͽͪΒͰͳͳͽͰͻΒͰ͵ͳΒͪ
͵ΒͪͼͰͭͶͰͯͪ;;Ͳͬͳͳͷͪͳ;ͼ͵Ͷͳͳͷͪͺͺ;ͽͿ
ͪͷͪ
ͷͻͰ
Θͪͷ ͳͼͶ͈ͻͳͷͰͻͳͺͰͼͪͷͪ͵ΒͳͳͶ;ͼͽͻ;Β;ͬ;͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵;ͼ;
ͻͰͳͷ
ͦͪ;ͷ
ͪ ͼͻͰͯ ͼͰͶ ͅ͵ͻͪΔͪ
ͼͽͻ
͑ͽ ͽͪΒ ͼ͵ͪ͵
ͪͷͪ
ͪ ͵ͪͻͪͿͳͶ ͷͳͻͳͰ ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
͠ͰͯͪͯͼͫͰͼͽͳ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͪͻͯͰͺͰͼͷͰΒͰͼͽͰͳͽͽͪ͵ͻͪΒ;
ͼͽͳͪͳͶͳͼͽͻͿͰͺͰͬͪͳͰͼͽͯͯͪΒ;ΒͰͯͯ;ͭ
ͳi̹ͰͶͰͱͰΕͳͪͻͯͰͺͰͼͷͰͬͭͺͯͰͫΓͪ
͊ͽͰͬͪͅ͵ͻͪΔͪΒͰ;ͳͯͪͺͰͬͪͳͲͪͬ
ͳi
;ͲͳͷͪΒ;ͫͳͯͲͪͬͻͭͽͪͺͰͼͷͰ͵ͽͪ
ͬ;
ͷͪͶ;ͼͰͺͽͳͷ;
ͷͪͶ;ͼͰ͵ͼͽ;
ͪͰͼͽͳ;ͷͪΔͰ;͵ͬͳͽ;ͪͬͳͰ
ͳͽͿͪͶͼͰͽͷ
ͺͪͯͪͯͽͭ
ͬͳͼ͵ͭͽͪͳͯ;ͪͳͱͰͺͼͽͰͺͰ ͪͶͳ͵ͪͺͻͽͪͷͰͽ
ͽͺͻͳͶͳ͵ͰΒͰͯ;ͽͰͻ;ͳ͵ͬͪͻͽ;i
ͅ͵ͻͪΔͪ
ͼͽͻ
͇ͬ; ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵; ͵ͼͬͼ͵ͷͰͽͳΒͼ͵Ͱ ͪͻͯͰ ͺͰͼͷͰ ;Ͱͳͳ
ͷͭ;ͯͱͳͬͰͽͳͳͲͬΌͰΔͰͷͺͰͼͷͰ̓ͻ
͵ͻΔͳͰ ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
ͅͳͯͻ̺ͪͭͪͼͳ
ΓͰͬͳΕ
Ͱͽͷ;Ͳͳ͵Ͷͭͳͷ;Ͳͳ͵ͳͺͰͯͪͭͭ
;ͼͽͪͬͳΒͰͯͪͼͰͪΒͬͰΕͳͫͻΒ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳ
ͺͰͼͪͷͪͲͪͼͳͬͪͪͪͽͳ͵ͷͯ;ͻ; ͳͺͷͳ͵ͼͶͳͯͳΒͼ͵ΒͶͰͼͽͬͳͳ
ͳ ͻͳΒͰͽͪͶͷͯ;ͻ; ͫͪͶ
͵ͪͼ͵Β ͶͰͼͽͬͳͳ
̓ͪͻͪ͵ͽͰͻͳͼͽͳ; ͶͰͼͽͬͳ; ͼͽͻ;͵ͽ;ͻ; ͳͺͷͳ͵ͼͶͳͯͳΒͼ͵Ͱ ͶͰͼͽͬͳͰ ;Ͱ
ͳͳͷͭ;ͯͱͳͬͰͽͳͺͰͬͪΔͰͷͺͰͼͷͰ̽;ͳ ͷͳ ͯ;ͳ
ͶͪΌͪͰ ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
ͯ͵ͫͪͶ
͵ͪͼ͵ͳ ͷͶ
͵Βͳ ; ͼͰͫͳ ͼͪͯͻͱͳ ͺͻͰ͵ͷͰͻ; ͼͰ͵;ͯ;
ͷͭ; ͯͱͳͬͰͽͳ ͳͲͬΌͰΔͰͷ ͺͰͼͷͰ ̸ΒͯͰ
̓ͪͽ ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
̓ͼͬͼ͵ͷͰͽͳΒͼ͵Ͱ ͪͻͯͰ ͺͰͼͷͰ ͼ; ͺͼͰͫ ͺͻͰͺͲͪͽΓͳͬͰ ͺ ͵ͪͻͪ͵ͽͰͻͳͼͽͳͷ
ͻͳͽͷ;͆ͪͳͷͰ
;ͷ;Ͳͳ͵ͷͿͶ͵Ͷͻ;̓ͼͬͪͳͅͰͽͳΒͰͲͪͼͽ;ͺΓͰΒͰͷͰͬͳͽͳͻͳͽͪͷ – ͷͰͽͪ
ͻͳͽͪͷ
͵Βͳ Ͳͪ ͼͬ; ͳͷͪ ͰͻͪͬͷͰͻ; ͻͳͽͷͳ͵; ͺ;ͶͼͪͳΒ; ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
ͅͰͶͯͳΒͰ ͺͰͼͪͷͪ ͵ΒͰ ͺͻͪͽͳ ͬͪ͵ͪͬ ͻͳͽͪͷ ͵Βͳ ͵ͪͻͪ͵ͽͰͻͳ; ͼͷͳͼ͵Ͱ ͳͶͳ ͰͼͪͰͼͽͳͼ͵Ͱ
ͽͰͬͻͰͯͼͽͳ
ͭͻ;ͺͳͼͪͰͺͽͻͳͳͺͯͬͰ
͵ͪͽͻͯͰͶ ͳͯͬͯͰͶ
ͅͳͶΒͰͬͳΕͪͲͳͬͪͷͰͶͯͳΒͪ
ͷͪͼͶͫͯͭͼ͵Ͷͺ͇ͪͽͪ͵ΌͰͼͷͪͽͻͪͯͪΒͰtͼͬͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͬͳͪͺͰͬͪͷͰͶͳͲͷͪͽͳ
͵ ͪͻͪΔͰ ͳͼͽΔͪ͵ͭ ͽͳͺͪ ͉ͰΓͰͿ ͷͰͶͯͳΒͳ ͯͪΒ; ͪ͵Ͱͽͳ ;ͼͶͬΓͰͳ ͽͰ͵ͼͽͷ
͵ΒͰ ͺͰͬͪ
ͳͼͽͳͰͼͬͳͷͼͰΕͪΒͳͷͳͽͰͲͳͽͰͽͷ
ͪͶͳͰͼͪͱͳͲͰͼͰͳͷi ͅͳͶΒͰͬͳΕ
ͼͽͻ
͌
ͺͰͼͷͪͷͪͼͰͪΒͰΕͰͼͻͰΕͰͻͳͽͪͷ
ͳͶͳ͌Ͱͳ͵ͰͼͬͰ͵ͶͰͼͬͪ͵ͪ͵ͽͻͰͫͪ;ͺͲ
ͪͽͳͼͪΒͰͯͼͽͪͬͳΒͳͷͺͻͳͷͰͻͳͷͪͺͰͼͪͷͪ͵ΒͰͼͰͯͶͳ͵;Β;ͷͰͽͪͻͳͽͷͷ
ͪͰ͵ͰͯΔͳͼ;̻;ͼͽͪ
ͷͳ ͷͪͭͶͪ ͺͪͯͪͶͪ ã ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
̓ͪͽͪͻͳͰ ͯͰͬΒͰ ã ͪ͠͵ͬͳΕ
ͼͽͻ
͈ͻͰͺΒͪͶ ͷͻ ͺͳͶͰͰ ã ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
͈ͻͰͯͬͳͼͺͰͳͿͳͼͽͳ
;Ͱ
ͳͳͽͻͰͫͪͯͪ;ͺͲͪΒ;͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͼͰͼ͵Ͱͳͭͻͪͯͼ͵ͰͪͻͯͰͺͰͼͷͰͬͭͺͯͰͫΓͪ
͵ΒͰͼͰ
ͺͰͬͪΒ;ΒͰͯͭͶͪͼ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊Ͱͼ͵ͰͺͰͼͷͰͼ;ΒͰͯͼͽͪͬͰͭͻͪΌͰͳ
ͺͻͰͷͪͅͳͶΒͰͬͳΕ;
tͯͳ;Ͱͳͷͳͼ͵ͼ͵ͪͳͷ
ͻͪͼͳͷ;ͼͰͫͳ͵ͻͳΒ;͵Ͷͳ;ͪͰͼͶͬͰͼ͵ͰͼͫͰͼͽͳ
͵ΒͪͪͷΒͰͫͳͶͪͲͪΒͰͯͳ͵ͪ;ͺͻͪͯͷ
ͬͳͳͳ͵Β;ͼͷͼͪͼͫͷͯͰͶͳͪͽͶͰͯͪͪΔͰͭͪͼͰΓͪi ͅͳͶΒͰͬͳΕ
ͼͽͻ
͇ͬͰͷͰͶ
ͯͳΒͰͼ;ͷͯͪͶͰͶͰͼͽͬͳͰͼͽͻ;͵ͽ;ͻͰ
;ͼ͵ͭͪͷͫͳͽ;ͼͪͯͯͬͪͯͺͰͽͽͬͪͳΒͰͯͼͽͪͬͰͼ;ͭͻͪ
ΌͰ̻ͻͪͯͼ͵Ͱ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͺͰͼͷͰͼ;ͲͪͽͳͻͰͭͪͷͫͳͽ;ͼͪ
ͫ;ΒͳΒͰͳͻͪͲͬͳΒͰͳΒͰͷͰͶͯͳ
ΒͰͼͪͯͻͱͰͷͰͶͳͲͷͰͳͰͼͽͺͻͰ͵ͷͰͻ; ͼͰ͵;ͯ;͇ͭͻͪͯͼ͵Β͵ͼͬͼ͵ͷͰͽͳΒͼ͵ΒͪͻͯΒͺͰͼ
ͷͳ ͅͳͶΒͰͬͳΕ ͺͳͰ t̻ͻͪͯͼ͵ͪ ͷ;Ͳͳ͵ͪ
͵ͪ ͪ ͯͻ;ͭͳ ͼͶΒ
ͼͪ;ͬͪͶͪ ΒͰ ͼͽͪͻͰ ͼͫͰͼͽͳ ͯ
ͪͰͭͬͻͰͷͰͪ
ͼͪΒͪͰͳͼͽͪ͵;ͽͳͷͳͪͼͳͷͳͶͬͪͳͷͫͰͶͰͱΒͳͷͪͳͰͶͰͷͰͽͳͷͪͳͲͲͪͺͪͯͰ
ͪͶͳ
ͺͻͰͽͰͱ ͳͲ ͳͼͽΔͪ͵Ͱ ͵;Ͷͽ;ͻͰ ͼͿͰͻͰi ͅͳͶΒͰͬͳΕ
ͼͽͻ
͇ͬͰ ͺͰͼͷͰ ͅͳͶΒͰͬͳΕ
ͪͲͳͬͪͪͳͷͫͪͶ͵ͪͼ͵ͳͷͺͰͼͷͪͷͪ ͠ͰͯͪͯΔͳΒͰ͊ͳͷͫͳͶ ͬͰΕͰ ̺ͪͼͳΓͰͬͳΕ
ͼͽͻ
͵ͪ
ͽͳͺͳͪͺͻͳͷͰͻͭͻͪͯͼ͵Ͱ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͺͰͼͷͰ
͌ͺͲͪͬͪΔͰͼ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪͪͻͯͳͳͭͪͻͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
͆ͪΒͬͰΕͳͯͺͻͳͼ;ͫͰͶͰͱͰΔ;ͳͺͻ;ͪͬͪΔ;ͪͻͯͳͳͭͪͻͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰͯͪͶͰͼ;
Ͱͽ͵ͻͰͶͲͳ͡;ͫͳͪͳ̽ͪͳͪͪ͠͵ͬͳΕ͌ͼͬΒͳͷͲͫͳͻ͵ͪͷͪ͆ͪͻͯͰ ͳͭͻͰ ** ͪ͠͵ͬͳΕ
ͪ͠
͵ͬͳΕ
ͳ ͆ͪͻͯͰ ͳͭͻͰ 7* ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͯͰͽͪΓ ͼ; ͺͳͼͪͶͰ ͪͻͯͰ ͳͭͻͰ
ͬͭͺͯͰͫΓͪ͌ͳͭͻͪ͵Βͺͻͪ͵ͼͳͪ̓ͼͬ;ͳͅͰͽͳΒͳͪΒͲͪͼͽ;ͺΓͰͳΒͰͼ;ͳͭͻͰͼͪͺͰͬͪΔͰͷ
ͭͅͰ ͼ; ͯͻͰͬͭ ͺͻͰ͵Ͷͪ ͳ ͽͰͷͰΓͰ ͼͰ ͪ ͼͶͬͰͼ͵Β ͷ;Ͳͳ͵Β ͽͻͪͯͳͳΒͳ ͯͯͶͰ
ͶͪͲͪͻͳͰ
͵ͶͰͯͪͳͯͻ;ͭͰ
́ͲͬΌͰͰͼ;ͳ;Ͳͳͼͽͻ;ͷͰͽͪͶ;ͺͻͪͽΔ;ͪͼͬͳͻͪͶͪͷͪ ͫͳͶͫͳͶ
ͯ;ͯ;͵ͳͯͬ
Βͪ͵Ͱ
Ͳͪͽͳͷ ;Ͳ ͽͪͺͪ
ͯͰͿ
ͯͪͳͻͰ
ͯͪͻͪͫ;͵Ͱ
Ͳ;ͻͶͰ ͳ ͭͪΒͯͰ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
̀ͪͳͷΓͳͬΒͰͯͪΒͰ͵ͪ;ͯͪͻͪ͵ͳͳͼͽͻ;ͷͰͽͺͰ͵ͪͯ͵ͻͳΕͰͪͳͽͰͺͼͳΒͪ ͈ͰͳΕ
ͼͽͻ
͇ͼͽͪͶΒͰͲͪͫͰͶͰͱͰͯͪΒͰͺͰͽ͵ͷͺͻͶͭͬͰ͵ͪ ͺͻͳͲͻͰͼ͵ͰͳͭͻͰͺͻͪͽͳͻ͵ͰͼͽͪͻͺͲͪͽ
͵ͪtͪͶͭͳΒͰi ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
ͪ;ͼͬͷͼͪͼͽͪͬ;ΒͰͳͷͪͬͳͶͳͰ
͵ͶͪͻͳͰͽ
ͯͰͿ
ͳͶͳͯͪͳͻͰ
͌͵ͻͰͭͻͪͿͼ͵ͷͼͷͳͼͶ;
ͫͶͳͳͽͻͪͯͳͳͪͶͳͳͭͪͻͪͬͭͺͯͰͫΓͪͼ;ͻͪͲͬͻͼͳͳ
ͲͪͳͷΓͳͬͳ͊ͬͪ͵ͪ͵ΒͰͪΒͻͪͼͺͻͼͽͻͪΔͰͳΒͰ͵Ͷ͵ͪͼͬͳͫͶͳ͵ͼͶͬͰͼ͵ͰͳͭͻͰ̀ͪͼͽ;ͺ
ΓͰΒͰͽͬͻͰ
ͲͪͽͬͻͰͳ͵ͷͫͳͬͪ͵Ͷ
ͼͪͼͶͳͭͻͪͰͷ;ͼͻͰͯͳͳ͵ͻ;ͭͪ́ͽͰͻͰͼͪ
ͽΒͰͯͪͳͷͪͳͭͪͻͪͼͭͻͪͳͰͳͷͫͻΒͰͷͳͲͬΌͪͪ͋ͪ͵
ͻͰͳͷ
;̺;ͳͽͻ;ͺͼͽΒͳͻ͵ΒͰ
ͪΒͰΕͰ ͳͲͬͯͰ ͼͪͷ Ͱͽͳͻͳ ͯͰͬΒ͵Ͱ
ͯ͵ ͳ ͼͽͪͶͳ ͺͼͷͪͽͻͪΒ; ͌ ͺΒͰͯͳͳͷ ͺͻͳͽͳͼ͵ͳͷ
ͳͭͻͪͷͪͳͭͻͪͳͼ;ͻͪͼͺͻͰΌͰͳ;ͯͬͰͪͼͺͻͪͷͰͬͻͼͽͰ̓ͻͰΕ;ͼͰΒͰͯͳͺͻͰͷͪ ͯͻ;ͭͳͷͪͳͷͳͷͳ
ͶͪͲͰ͈ͲͪͽͰͼ;ͳͳͭͻͰ;͵Βͳͷͪͭͻ;ͺͪͳͭͻͪͪͫͻͪͲ;ΒͰͶ;͵ͳͼͺͯ͵ͭͪͼͽͪͶͳͺͻͶͪͲͰ͌Ͱ͵ͳͷͪ
ΒͰͺͪ͵Ͳͪͼͽ;ͺΓͰͳͳͭͻͪΔͰ;ͺͪͻͬͳͷͪ̓ͪͺͻͳͷͰͻͳͼͶͳͭͻͪΔͪͷͭ;ͼͰͪͬͰͼͽͳͯͯͶͰ ͳͶͳ
ͶͪͲͪͻͳͰ
;͵ΒͳͷͪͳͭͻͪΒ;ͺΒͰͯͪͳͶͳͯͬͰͯͰͬΒ͵Ͱ ͈ͼͰͫͳͷͼͽͳͶͷͼͰͯͶͳ͵;Β;ͺͻͳͲͻͰͼ͵Ͱ
ͳͭͻͰ̽ͪͳͪͳ͡;ͫͳͪͪ͠͵ͬͳΕͼ;ͲͪͫͰͶͰͱͳͶͰͯͪ;ΔͳͷͪͳͭͻͪͳͳͷͪΒ;ͷͳͻͪͳͭͼͺͯͼͽͬͰ
ͼͽͪͬ
͵Βͳ ͼͰ ͭͶͰͯͪ ; ͷͰ͵ͳͷ ͺ͵ͻͰͽͳͷͪ ͻ;͵; ͳ ͵ͻͪͳͷͪ ͰΒͰͯͪ͵Ͱ ͯ;ͱͳͰ
͵ΒͰ ͈ͻͳͲͻͰͳ
ͳͲͬͯͰ ͯͷͰͻͰ ͳ ͼͷͳͻͰ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
̀ͪͳͷΓͳͬ ΒͰ ͯͪ ͼ; ͱͰͰ ͳ
ͯͰͬΒ͵Ͱ;ͺͻͳͲͻͰͼ͵ͳͷͳͭͻͪͷͪͳͭͻͪͶͰͯͬΒͰͯͷ;͵ͪͻͪͪ̀ͪͳͭͻͰͬͭ͵ͻͪΒͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ
ΒͰ tͲͫͳΒͰ ͯͻͱͪΔͰ ͳͭͻͪͪ ; ͻ; ͵ͪͯͪ ͼͰ ;ͬͪͽͰ Ͳͪ ͻ;͵Ͱ
͵ΒͰ ͯ ͪ͵ͪ ͯ Ͷͪ͵ͽͪ ͺͽͺ;
̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ: ̀ͪͪΒͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳͼͽͳ
ͺͻͳΓ;ͫͰΒͰͯ;;Ͳͯͻ;ͭ;i ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
ͪ ͺͼͽΒͰͳͼͬͰͯͪͼͽͬͪͯͪͼ;ͼͰ
ͷ;͵ͪͻͳͺͰ͵ͪͯͯͻͱͪͶͳͲͪͻͪͷͰͪͳͶͳͲͪͺΒͪͼ̻͌ΔͳͶͪ;ͼ;
͵ͪͳ;͈ͻͳͲͻͰ;
ͯͰͬΒ͵Ͱͳ
ͱͰͰͳͭͻͪͶͰͯͬΒͰͯͷ;͵ͪͻͪͪ͋ΒͰ
ͺͪͬΌͰΔ;͡;ͫͳͰͳ̽ͪͳͰͪ͠͵ͬͳΕ
ͫͳΒͰͯͪ
ͯͪͳͪ;ͬͪΔͪͼͻͺͼ͵ͳͯͰͬΒͪ͵ͪͯ͋;ͻͪ͵ͪ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
͌ͅͰͽͳΒͳͼ;
Ͳͪͼͽ;ͺΓͰͰ ͭͽͬ ͳͼͽͰ ͳͭͻͰ ͵ͪ ͪ ̓ͼͬ; ͌ ͈ͰΕͳ ͼͰ
ͼ;ͺͻͽ ͺͻͳͲͻͰͼ͵ͷ ͪͳ; ͳͭͻͰ
ͳͭͻͪͶͷͰͬͳͽ͵Ͷ̀ͪͻͪͲͶͳ͵;ͯͺͻͳͲͻͰͼ͵ͳͳͭͪͻͪ
;ͺͰΕ͵ΒͳͭͻͳΒͰ;ΓͳͬͪͬͰΕͪͼͶͫͯͪ
;ͳͲͻͪͱͪͬͪΔ;ͬͰͼͰͶͭͻͪͼͺͶͱͰΔ͈ͪͰͼͳ͵ͳͰͶͰͷͰͽͳͼ;;ͳͭͻͪͷͪͼͪͺͰͬͪΔͰͷͻͪͲͬͻͼͳͳ
;Βͪ͵Βͼ;ͬͰͲͳͼͪͯͻ;ͽͬͰͳͷͱͳͬͽͷΓ;ͯͳ͌ΔͳͷͪͺͻͰͬͶͪΌ;Β;Γ;ͫͪͬͳͳͼͬͪͯͫͪͻͼ͵ͳͷͽͳ
ͬͳ
͵ͪͳͺͻͯͳͪͼͰΕͪΔͪ
ͪͰͻͰͽ͵ͼ;Ͳͪͼͽ;ͺΓͰͳͳͰͶͰͷͰͽͳ;ͷͻͪ́ͪ͵ΒͰ;Ͱͽͷ;Ͳͳ
͵Ͷ͵ΒͶͳͽͰͻͪͽ;ͻͳͲͪͫͰͶͰͱͰͲͪͪΒͪͫͻΒͳͭͪͻͪͼͪͺͰͬͪΔͰͷͼͪͺͻͼͽͻͪ̓ͼͬͪͳͅͰͽͳΒͰ
Ͱͼ;ͰͯͬΓͺͻͰͯͼͽͪͬΓͰͰ;;ΘͫͰͳͳͷͪͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰͯͯͻͪͲͻͰͯͪ ͈ͪͬͶͬͳΕ
ͼͽͻ ¢
͌ ͪͼͽͪͬ͵; ͪͬͯͳͷ ͺͻͳͷͰͻͰ ͺͭͯͰ Ͳͪ ͳͲͬΌͰΔͰ ; ͼͬ͵Ͷͼ͵ͷ
;Ͳͻͪͼͽ;– ͇ΕͰ ΒͰͱ ͯͪ ͼͰ ͱͰͳ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
͇Β
̈́ͪͲͪͻͰ
̈́ͪͲͪͻͰ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
̀ͪͳͭͻͪ ͷͳ ͯͳͬ ͵Ͷ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
͑ͽ ͷͳ ΒͰ
ͷͰͻͪ͵ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
͋Ͱ͵Ͷͪ ͷͳ ΒͰ Ͷͪͯͪ ͬͯͪ ͚ͻΌͰͬͳΕ
ͼͽͻ
͋ͰͭͪΒ ͷͳ ͻ
ͷͻͳ
̹Βͪ ͈ͪͬͶͬͳΕ
ͼͽͻ
͠; ͫͼͽͪ ͽͰ ͬͳͯ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
͉ͰͰ ͳͪ ͯͪ ͷͰ ͱͰͳ ͪ͠͵ͬͳΕ
ͪ͠͵ͬͳΕ
ͼͽͻ
ͳͯͻ;ͭͰ
͌ͺͲͪͬͪΔͰͼͪͳͷͺͻͬͳͲͬͪͳͷͯͰΒͳͷͪͻͯͳͷͷ;Ͳͳ͵ͳͷͳͼͽͻ;ͷͰͽͳͷͪͼͪ̓ͼͬͪͳ
ͅͰͽͳΒͰ
̾ͽͶͭ͋ͪͽͷͳͻ̺;͵ͪͬͳΕΒͰͲͪͫͰͶͰͱͳͳͽͰͻͰͼͪͽͰͺͯͪͽ͵ͰͳͷͺͻͬͳͲͬͪͳͷͯͰ
Βͳͷͷ;Ͳͳ͵ͳͷͳͼͽͻ;ͷͰͽͳͷͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ͈ͻͰͷͪΔͰͭͬͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪ
Ͱ͵ͪͯͪ
ΒͰ ͫͳͶͪ ͼͪͼͬͳͷ ;ͫͳͪΒͰͪ ;ͺͽͻͰͫͪ ͻͪͲͳ ͺͻͰͯͷͰͽͪ ͵Βͳ ͼ; ͺͻͳͲͬͯͳͶͳ ͵ͪͻͪ͵ͽͰͻͳͼͽͳͰ
Ͳͬ;͵ͬͰ
;Ͳ͵ΒͰͼͰͺͰͬͪͶͳͶͳͳͭͻͪͶ̺;͵ͪͬͳΕͽͪ͵ͺͳͼ;ΒͰͲ;ͪͶ Ͳͬͻ͵;
ͰͪΓͳͪͻͽͳΒ;
ͷͪ;ͭͰͳͯͻ;ͭͰ̀ͬ;ͳͼ;ͼͰͺͻͳͲͬͯͳͶͳͳ;ͯͪͻͪΔͰͷͻͪͲͰͷͰͽͪͶͰͳͶͳͼͽͪ͵ͶͰͰͺͻͰͯͷͰͽͰ
͈ΒͰͯͳͰͺͰͼͷͰͼ;ͺͰͬͪͰ;ͲͽͻͰͰΔͰ͵Ͱͼͪͪͺ;ΔͰͳͶͰͳͳͷͪͳͶͳͻͪͼͳͷͪ
͵ͪͳ;ͲͲͬ;͵Ͱ
ͺͻͪͺͻͪͪ
ͲͬͪͳͷͰͯͰͳͪ͋ͪ͵ΌͰ
ͲͪͫͰͶͰͱͰ ΒͰ ͳͯͪͼ;ͯͻͪͼͶͳͺͻͳͶͳ͵ͷ ;ͼͺͪͬΓͳͬͪΔͪ
ͯͰͰ͵ͪͳͶͳ͵ͶͰͬ͵ͰͷͪͶͪͲͬͪ͋ͪͷͭͯͰͪ͵ͶͰͬ͵;ͳΒͰͼͽͪͬΓͪͲͬ
ͺͻͳͺͰͬͪΔ;;ͼͺͪ
ͬͪ͵Ͱ;ͯͪͻͪͶͼͰͯͻͬͰͳͷͺͻͰͯͷͰͽͷ
ͫͳͯͻͬͰͷ͵ͪͳ͵ͷ
;Ͷ;ͪͯ͵ͶͰͬ͵Ͱ͇ͼͽͪͶΒͰ
ͲͪͫͰͶͰͱͰ ͳ ͯͪ ͼ; ͺͰͼͷͰ ͺͰͬͪͰ t͵ͪͽ͵ͪͯ ͺͻͰͯ ͽͬͻͰͭ ͭΔͳͽͪ ͳͶͳ ͵ͪͷͳͪ
;Ͳ ;ͯͪͻͪΔͰ
ͷͪͳͪ
ͳͶͳͱͰͭͷͼͪͳͶͳͱͰͶͰͲͳͺͻͰ͵Ͷͪͯi ̺;͵ͪͬͳΕ
ͼͽͻ
̽Ͱͪͼ;ͪͬͪΒ
ͪͳΒͯͪΒͻͪͳΒͰͭ;ͲͻͪͼͽͪͯͱͳͬΓͪͬͪͶͪͫͭͪͽͼͽͬͪΒͻͪͲͬͻͼͳΒͳͻͳͽͷͬͪͳͷͰͶͯͳΒͪ
͊Ͷ;ͪΔͰͷ;Ͳͳ͵Ͱ
͊Ͷ;ͪΒ;Εͳ ͯͭͬͪͻͪΒ;ΕͰ ͷ;Ͳͳ͵Ͱ ͺͻͳͷͰͻͰ
;Ͱͳͳ ͫͳ ͽͻͰͫͪͶ ͯͪ ͪ;Ͱ ͯͪ ͻͪͲͶͳ͵;Β;
͵ͼͬͼ͵ͷͰͽͳΒͼ͵; ͪͻͯ; ͺͰͼͷ; ͯ ͺͰͼͪͷͪ ͯͻ;ͭͳ ͼͻͰͯͳͪ ; ͊ͻͫͳΒͳ ͯͪ ͺͻͰͺͲͪΒ; Ͳͬ;͵
ͪͻͯͳͷ;Ͳͳ͵ͳͳͼͽͻ;ͷͰͪͽͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳͳͲͪͺͯͻ;ΒͰ̓ͼͬͪͳͅͰͽͳΒͰ– ͵ͪͬͪͶͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͽͪͺͪͪ
Ͳ;ͻͶͰ
ͯͰͿͪ
ͯͪͻͪͫ;͵Ͱ
ͭ;ͼͪͶͪͯͪ;ͺͲͪΒ;ͯͰͶͪ;ͷͰͽͳ͵Ͱͷ;Ͳͳ͵Ͱ͵Βͪͼ;Ͳͪͼͬͪͪͪ
ͰͶͰͷͰͽͳͷͪͽͻͪͯͳͳͪͶͰͷ;Ͳͳ͵ͰͬͭͺͯͰͫΓͪ
́Ͳͬͻͳ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳͷͰͶͼ;Ͱͳͳͷͭ;ͯͱͳͬͰͽͳͼͶ;ͪΔͰͷͺͰͼͪͷͪ͵ΒͰͳͲͬ
ͯͰͰͷͳͰͽͳͳͲͬΌͪͳͪͻͯͳͺͰͼͪͷͪͺͺ;ͽͪͯ͠ͻͪ͵Ͱͪͭ͠ͶͳͳΕͳ͊ͬͰͽͶͪͰ͊ͽͰͬͳΕ
ͳͶͳ;ͷͰ
ͽͳ͵ͳͫͻͪΌͰͳͺͰͼͪͷͪͬͭͺͯͰͫΓͪ;ͳͲͬΌͰΔ;ͪͅͻͰ͚ͻΌͰͬͳΕ
͠ͻͯͪͪ͆ͳ͵ͶͳΕͪͳͶͳ
͉ͪ͵ͪ͑ͰͷͳΕͪ̓ͪͯͪΒͰͻͰͳͼͽͻ;ͷͰͽͳͷͪ͵Βͳ;ͺͽͺ;Δ;Β;ͷ;Ͳͳ͵ͳͷͲͪͳ͵̓ͼͬͪͳͅͰͽ
ͳΒͰ
ͽͻͰͫͪ ͪͭͶͪͼͳͽͳ ͯͪ ͼ; ͯ ͪͰͻͿͳ ͳͼͽͻ;ͷͰͪͽͪ ; ;ͺͽͻͰͫͳ ͫͳͶͳ ͵ͪͬͪͶͳ
;ͺͰΓ͵Ͱ
ͯ;ͯ;ͳͳͻͪͲͰͿͻ;ͶͰͯͯ;ͬͪ͵ͳͳͼͽͻ;ͷͰͪͽͪͼͪ ͺͳͼ͵ͷ͵ͻͳͼͽͳͶͰͼ;ͼͰͲ;ͻͶͰͳͭͪΒͯͰͯ
͵ͻͯͿͳ ͳͼͽͻ;ͷͰͽͪ ͵ͻͳΕͰͰ ͼ; ͭ;ͼͶͰ
ΕͰͷͪͰ ͳ ͻͪͲͰ ͬͻͼͽͰ ͽͪͷͫ;ͻͪ ͅ;Ͳͳ͵ͳ ͿͶ
͵Ͷͻ̓ͼͬͪͳͅͰͽͳΒͰΒͰͺͻͰͺͲͪͽΓͳͬͳͺͲͪͼͽ;ͺΓͰͼͽͳͷͰͷͫͻͪͿͳͳͼͽͻ;ͷͰͪͽͪ–
ͭͪ
ͯͪͳͻͪ
ͯͰͿͪͳͯͪͻͪͫ;͵Ͱ͌ͰͳͳͷͪͽͻͰͫͪͺͻͰͯͳͽͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱͬͳͳͼͽͻ;ͷͰͪͽͪͳ
;ͺͲͪͽͳ ͳ ͼͪ Δͳͬͳͷ Ͳͬ;͵ͷ ͌ ͻͪͯ; ͋ͻͪͯͳͳͪͶͳ ͷ;Ͳͳ͵ͳ ͳͼͽͻ;ͷͰͽͳ ̓ͼͬͪ ͳ
ͅͰͽͳΒͰ;ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰͳͶͳ͵ͬͭͬͪͼͺͳͽͪΔͪ ͈ͪͬͶͬͳΕ
͚Ͱͻ͵ͬͳΕ
ͼͽͻ
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ͯͪͽΒͰͺͳͼ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳͽͻͪͯͳͳͪͶͳͪͻͯͳͷ;Ͳͳ͵ͳͳͼͽͻ;ͷͰͪͽͪ
͵ͪͳͷͰͽͯͳ͵ͳͺͻͳͼͽ;ͺΔͳͬͷ;ͺͲͪͬͪΔ;;ͪͼͽͪͬͳͷ;Ͳͳ͵ͰͳͶͳ͵ͬͰ͵;Ͷͽ;ͻͰ͌Ͱͳ͵Ͱ
ͼͬͪ͵ͪ͵ͽͻͰͫͪ;ͺͲͪͽͳͼ͈ͪͳͺͳͻͰͬ͵ͷ
ΒͰͯͷͯ͵ͪͻͪ͵ͽͰͻͳͼͽͳͳͳͲͬͻͳͺͰͼͪͷͪ
͵ΒͪΒͰ
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͉ͪͪ͵Ͱ3
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ͯͱͳͬͰͽͳͼͶ;ͪΔͰͷ;ͷͰͻͪ͵ΒͰͳͲͬͯͳͼͪͼͽ̹ͪͬͰͶͺͶͪͽ.
̹ͭͪͽͪ ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͪ ͷ;Ͳͳ͵ͪ ͽͻͪͯͳͳΒͪ ͯ;ͬͰ͵ ΒͰ ͫͳͶͪ ͳͼͺͳͻͪͳΒͪ ͳ ͪͯͪ;ΕͰ
ͷͭͳͷ;ͷͰͽͳͳͷ͈ͪΒͰͯͳͪͯͰͶͪ̽ͪͬͻͳͪ͠Ͱ͵ͪ
͊ͽͰͬͪͪͅ͵ͻͪΔͪ
̓ͼͽͰͪͅΒͶͬͳΕͪ
ͅͳͶΒͪͅͳͶΒͰͬͳΕͪͳ͊ͬͰͽͳͼͶ̹ͪͬͪͱͳΕͪͲͪͼͬͪͪͼ;ͪͷ;Ͳͳ͵ͷͿͶ͵Ͷͻ;ͬͭͺͯͰͫΓͪ
͆ͪ ͷ;Ͳͳ͵ͳͷ ͼͬͪͷͪ ͬͭ ͺͯͻ;Βͪ ͼͽͬͪͻͪͶͳ ͼ; ͳ ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳ ;ͷͰͽͳͳ ͈Ͱͽͪͻ
͚ͻΌͰͬͳΕ
̺ͳͽͷͳͻ́ͶͳΕ
ͅͳͻͼͶͪͬ͑ͽͪͽ͵ͳΕͳ̻ͻͯͪͪ̓ͪͻͪͷͪͻ͵ͬͳΕ͊Ͷ;ͪΒ;Εͳ;ͷͰͽͳ
͵Ͱ͵ͷͺͲͳͳΒͰͳͼͺͳͻͳͼͪͰ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳͷ ͿͶ͵Ͷͻͷ
;ͰͳͳͷͪͼͰͺͻ;ͱͪͷͭ;Ε
ͼͽͯͪͪΒΒͰͯͪͪͳͯͱͳͬͰͻͳͭͳͪͶͪͷ;Ͳͳ͵ͳͳͲͻͪͲͬͭͺͯͰͫΓͪ͌ͺͻͰͼ;ͪͪͶͳ
ͽͳ͵ͭͼͶ;ͪΔͪͽͻͰͫͪͶͫͳͯͪ;ͰͼͺͰͳͿͳͪͻͳͽͪͷ
ͫͭͪͽͼͽͬͷͰͶͯͳΒͰ;͵ͬͳͻ;͵ͪͻͪ͵ͽͰͻͳ
ͼͽͳͳͶͰͼͽͬͳͳͼͽͻ;͵ͽ;ͻͪ ͺΒͪͬͪͺͻͰ͵ͷͰͻͰͼͰ͵;ͯͰ
ͷͰͶͯͳΒͼ͵;ͷͰͶͳͲͷͪͽͳͼͽ
ͯͳΒͪ
ͶͰ͵ͪͽͼ͵ͰͫͶͳ͵ͰͻͰͳ;ͬ͵ͪͶͳͷ͵ͷͺͲͳͳΒͪͷͪ
͵ͪͳͯͪͺͻͰͺͲͪΒ;ͽͰͷͰͪͻͯͳͺͰͼͪͷͪ
͵ΒͰͼ;ͫͻͪΌͰͰ;;ͷͰͽͳ͵ͳͷͷ;Ͳͳ͵ͳͷͯͰͶͳͷͪ
͊ͽͰͬͪͅ͵ͻͪΔͪΒͰͷͰΌ;ͺͻͬͳͷͼͻͺͼ͵ͳͷ͵ͷͺͲͳͽͻͳͷͪ͵Βͳͼ;Ͳͪͼͬ;ͼͬͭͼͽͬͪͻͪ
Ͷͪͽͬͪ͵ͻͳͼͽͳͶͳͪͻͯ;ͷ;Ͳͳ͵;̓ͼͬͪͳͅͰͽͳΒͰ͋ͪ͵ͼ;͉;͵ͬͰͽͳ
ΔͰͭͬͪͪΒͺͲͪͽͳΒͪ
ͻͼ͵ͪͯͰͶͪ
ͲͪͼͬͪͰͪͪͻͯͷͷͰͶͼ;͆ͪͳͷͰ
ͅ͵ͻͪΔͪΒͰͭͯͳͰͪ̓ͼͬ;ͲͪͫͰ
ͶͰͱͳ ͬͰͶͳ͵ͳ ͫͻΒ ͪͻͯͳ ͺͰͼͪͷͪ
ͺͽͷ ΒͰ ͪͺͻͪͬͳ ͳͲͫͻ ͳ ͵ͷͺͬͪ 7***
9* ͳ 9**
ͻ;͵ͬͰͽ ̿ͳͬ͵ͬͳΕ
ͼͽͻ
͈ͯͼͽͪ͵;ͽͻͪͽͳͷͯͰͪͬͪΔͳͷͪãͭͯͳͰ
ͅ͵ͻͪ
Δͪ ΒͰ ͰͺͼͻͰͯ ͺͻͰͯ ͼͷͻͽ ͵ͷͺͬͪ ͑ͪͽͳΕͰͬ; ͺͰͼͷ; ͈ͻͳͲͻͰͰ ͼͽͪͻͳ ͪͅΒͶͬͳΕ
ͼͽͻ
.
3
͉ͪͪ͵Ͱ
͈ͳͺͳͻͰͬ͵ͪ
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̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ: ̀ͪͪΒͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳͼͽͳ
͇ͭͻͷͪͯͺͻͳͼ;;ͬͪΔ;͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪͯͪΒͰ
ͳͺͻͿͰͼͻͅͳͯͻ̺ͪͭͪͼͳΓͰͬͳΕ͇ΒͰͺͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͰ͵ͪͫͳͪ̓ͼͬͳͅͰͽͳ
Β;
ͭͯͰΒͰͼͪ͵;ͺͳͳͲͪͫͰͶͰͱͳͬͰͶͳ͵ͳͫͻΒͪͻͯͳͺͰͼͪͷͪ͆Ͱ͵ͰͯΔͳͫͻͪͯͳΒͰͲͪͻͼ͵
ͬͳͰͭͶͪͼ ͳͲͬΌͰΔͰ ̺ͪͼͳΓͰͬͳΕ
͌Ͱͳ͵Ͱ ͼͬͪ͵ͪ͵ ͽͻͰͫͪ ;ͺͲͪͽͳ ͼͪ ͯͰͶͳͷͪ ͯͬͪ ͬͰΕ
ͺͷͰ;ͽͪ͵ͼͬͼ͵ͪ͵ͷͺͲͳͽͻͪ– ͈Ͱͽͻ͚ͪͻΌͰͬͳΕͪͳ̺ͳͽͷͳͻͪ́ͶͳΕͪ
͵Βͳͼ;ͼͽͬͪͻͪͶͳͳͼͺͳ
ͻͳͼͪͳ ͵ͼͬͼ͵ͷ ͪͻͯͷ ͷ;Ͳͳ͵ͷ ͈Ͱͽͪͻ ͚ͻΌͰͬͳΕ ΒͰ ͵ͷͺͬͪ Ͳͪ ͻ ͵ͪ ͳ Ͱ͵Ͷͳ͵
ͬ͵ͪͶͳͼͽͻ;ͷͰͽͪͶͳ ͯͰͶͪ
ͪ ͷͰΌ; ͪΒͺͲͪͽͳΒͳͷ ͵ͷͺͲͳͳΒͪͷͪ ͼ; ͻͼ͵Ͱ ͵ͷͺͲͳͳΒͰ
̀ͳͷͼ͵ͪ ͳͯͳͶͪ
* ͻ;͵ͬͰͽ ͳ̀;ͷͫ;Ͷ ͳ ͵ͪͻͪͿͳͶ. ̺ͳͽͷͳͻ́ͶͳΕΒͰͺͳͼͪ͵ͷͺͲͳͳΒͰͲͪ͵Ͷͪͬͳͻͳ
ͻ ͌ ͼͬΒͳͷ ͯͰͶͳͷͪ Ͱͼͽ ΒͰ ;ͺͽͻͰͫΓͪͬͪ ͽͰͷͰ ͺͻͳͲͻͰͼ͵ͭ ͿͶ͵Ͷͻͪ
ͺͪ ΒͰ ͽͪ͵ ͪͼͽͪͶͪ ͳ
ΔͰͭͬͪͻͼ͵ͪ͵ͷͺͲͳͳΒͪ̓ͪͽͷͰͻ4 ͷͳͻͳͰ ͈ͪͬͶͬͳΕ
ͼͽͻ
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͻͼ͵ͪ
ͷ;Ͳͳ͵ͪ
;ͰͳͳͽͻͰͫͪͯͪͺͼͶ;ͪΒ;ͯͰͶͪͼͪͬͻͰͷͰͭ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭ͵ͷͺͲͳͽͻ̻ͪͻͯͪͰ
̓ͪͻͪͷͪͻ͵ͬͳΕ
͵Βͪ ΒͰ
ͺͻͳͶͪͭͯͳͬͳ ͳ ͻͼ͵ͷ ͳͲͬΌͰΔ;
ͫͻͪͯͳͶͪ ͬͰͶͳ͵ͳ ͫͻΒ ͪͻͯͳ
ͺͰͼͪͷͪͼͪͬͭͺͯͰͫΓͪ ͚ͻΌͰͬͳΕ
̓ͪͻͪͷͪͻ͵ͬͳΕ
͈ΒͰͯͳͪͯͰͶͪͬͳ͵ͷͺͲͳͽͻͪͼ;ͪ
ͻͰͺͰͻͽͪͻ;͎ͻ͍ͪͪ͵;ͶͽͰͽͪ;ͷͰͽͼͽͳ;͈ͻͳͽͳͳ– ̀ͬͰͪ;
ͳΒͪͫͳͳͲͬΌͰΔͪͫͳͶ͵ͻͳͼ
ͼͳͷͳͽͳ͵ͪ͵ͫͳͪͼͽͪͬͳͳͷͭͶͳͯͪ͵ͻͳͼͽͰͬͪΒͷͪͽͰͻͳΒͪͶͲͪͼͶ;ͪΔͰ;ͪͼͽͪͬͳ
́ͼͺͳͻͳͼͪ ͳͼͽͻͳΒͷ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ
̽ͪͬͻͳ ͠Ͱ͵ ΒͰ ͭͯͳͰ ͵ͷͺͬͪ
;ͬͰͻͽͳͻ;̓ͼͬ
͵ΒͪͼͶͳ͵ͪͬͪ̓ͼͬͼ͵;ͫͳͽ͵;͌ΔΒ͵ͷͺͲͳͽͻͬͰͽ͵ͻͳͼͽͳͲͬ;ͰͰͿͰ͵
ͽͰ ͯͭͬͪͻͪΒ;Εͳ ͳͼͽͻ;ͷͰͪͽͪ ͯͪ ͫͳ ͯͪͻͪ Ͳͬ;͵ ͭ;ͼͪͶͪ t͵ͪ͵ ͫͳ ͯͫͳ ͺͽͻͰͫ; Ͱͺͼ͵;
ͳͻͳ;i ͏ͬͰͽ͵
ͼͽͻ
́ͷͭͪͯͰͶͪͅͳͶΒͪͅͳͶΒͰͬͳΕͪͳͼͺͳͻͳͼͪͪͼ;ͷͽͳͬͳͷͪ
͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͪͻͯͰͷ;Ͳͳ͵ͰͽͻͪͯͳͳΒͰ
ͪͷͰΌ;ͪΒͺͲͪͽͳΒͳͷͪΒͰͼͳͷͿͳΒͼ͵ͪͺͰͷͪ
͊ͷͻͽ ͪͅΒ͵Ͱ ͠;ͭͬͳΕͪ ̓ΔͬͳΕ
ͼͽͻ
̓Ͷͪͬͳͻͼ͵ͪ͵ͷͺͲͳͳΒͪͺͯͪͲͳͬͷ̓ͼͬͼ͵ͪ
ͼͬͳͽͪ ͺ. ͽͪ͵ΌͰͫͳͶ;ΒͰͷͽͳͬͳͷͪ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͷͰͶͼͪ͊ͪͼͽΒͳͼͰͯͯͬͪͼͽͪͬͪ–
̺ͳͯͬͯͪͼ͵Ͱ ͽ;ͱͫͪͶͳͰ ͳ ̺ͯͰ. ͏ͳ͵Ͷ;ͼ ͅͳͶΒͰͬͳΕͰͬͳ ͵Ͷͪͬͳͻͼ͵ͳ ͵ͷͺͲͳͳΒͪ ͺͯ
ͪͲͳͬͷ ͉ͳͽͷͬͳ ͼͻͺͼ͵ͳ ͼͰΓͪ͵ͳ ͳͭͪͻͪ
ͺ.
ͪͺͳͼͪͳ ͪͬͭ;ͼͽͪ ͭͯͳͰ
ͼͪͯͻͱͳ
ͼͰͯͪͷ ͯͰͶͬͪ tͺ;ͳ ͿͶ͵ͶͻͰ ͰͺͼͻͰͯͼͽͳ
ͻͪͲͬͳΒͰͰ ͷͰͶͯͳͼͽͳ ͳ ͱͳͬͰ ͻͳͽͷͳ͵Ͱi
̓ΔͬͳΕ
ͼͽͻ
ͅͰΌ;ΔͳͷͪΒͰͽͻͰΕͪͺͻͰͯ;̓ͼͬ͵ͪ
ͽ;ͱͪ
Ͷͪͭͪͪͳͭͻͪ͌Ͳͫͳͻͳ
͵Ͷͪͬͳͻͼ͵ͳ͵ͷͺͲͳͳΒͪͅͽͳͬͳ ͼͪ ͼͰͶͪ ͅͳͶΒͰͬͳΕ͵ͻͳͼͽͳͽͰͷͰͺΒͰͯͳͳͪͻͯͳͺͰͼͪͷͪ
ͼͪ̓ͼͬͪ
ͪ;͵Ͷͪͬͳͻͼ͵ͷͺ;ͼ;ͅͰͶͯͳΒͰ ͳ ͻͳͽͷͬͳ ͼͪ ̹ͪͶ͵ͪͪ
ͺ. ͺͻͰͯͼͽͪͬΓͰͳͼ;͵Ͷͪ
ͬͳͻͼ͵ͳ͵ͷͪͯͳ͵Βͳ;ͺ;Ε;Β;ͪͬͺͯͻ;ΒͰ
ͪͽͼ;͈Ͱͼͷͪ ͳͲ ͆ͰͻͯͳͷΓͪ
ͅͽͳͬ ͳͲ ͈ͻͳͲͻͰͪ
͠;ͽͻ ͪ ̓ͼͬ; ̓ΔͬͳΕ
ͼͽͻ
̓ͼͽͪͪͅΒͶͬͳΕΒͰͭͯͳͰ ͵ͷͺͬͪͺͰͽ
͵ͷͪͯͪͲͪ͵ͶͪͬͳͻͳͬͳͶͳ;́ͽͰͻͰͼͪͽΒͰͪͺͷͰ;ͽͳͯͪΒͰ́ͭͻͪ ͵ͼͪͪ
ΔͰͭͬͪͪΒ;ͼͺͰͶͳΒͪ
͵ͷͺͲͳͳΒͪ;ͬͷͳ͵Ͷ;ͼ;
ͳͼͺͳͻͳͼͪͪͪͻͯͳͷͺͻͰͯͪΔͰͷ̽ͻͪͭͪ;
ͼͬͳͻͪ;ͳͲ͈ͻͳͲͻͰ
ͪ
͵ΒͳΒͰͭͯͳͰͼͬͳͻͪͪͻͼ͵͵Ͷͪͯͪ͵ͻ;ͳͼͪΔͪͪͻͪ̽;ͪͪ ͈ͰΒͬͳΕ
ͼͽͻ
̓ͷͺͲͳͳΒͪ̽ͰͬΒͰ Όͪ;ͻͰ
͵Β;ΒͰͪͅΒͶͬͳΕ͵ͷͺͬͪͲͪͷͰͬͳͽͳͻ
ͲͪͼͬͪͪΒͰ
ͪͽͰͷͳͳͼͽͳͷͰͰͪͻͯͰͺͻͳͲͻͰͼ͵ͰͺͰͼͷͰ ͌ͼͺͷͰ̓ͼͽͰ͈ͪͅΒͶͬͳΕͪ
ͼͽͻ
́
͵ͷͺͲͳͳΒͰ ͼͪͬͻͰͷͰͭ ͼͻͺͼ͵ͭ͵ͷͺͲͳͽͻͪ͊ͬͰͽͳͼͶ̹ͪͬͪͱͳΕͪ
ͳΒͰ ΒͰͼͽͬͪͻͪͶͪͽͬ;ͽͰ
ͷͰΓͰͪͪͳͪͶΒͯ;ͬΒͽͻͪͯͳͳΒͳ
ͲͪͼͶ;ͱ;Β;ͯͪͫ;ͯ;;ͬͻͽͰͰͷͰΌ;ͯͰͶͪͼͪ͵Βͳͷͪͫͳ
ͽͻͰͫͪͶ;ͺͲͪͽͳ;Ͱͳ͵Ͱͽ͵ͷͼͬ͵Ͷͼ͵ͭͫͻͪͲͬͪΔ͈ͪΒͰͯͳͰΔͰͭͬͰ͵ͷͺͲͳͳΒͰ
4
̓ͪͽͷͰͻ¢ͬͰͽͼͶͳͪ͵ͪͻͪͿͳͶ;.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼ;ͳͼͺͳͻͳͼͪͰ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͷͪͻͯͷͷ;Ͳͳ͵ͷͳͳͼͽͻͳΒͷͬͭͺͯͰͫΓͪ͌Δͳͷͪ
͵ͷͺͲͳͽͻͪͯͪ;ͽͫͪͽͳͳͷ;Ͳͳ͵ͺͪͷΕͰΔͰ
ͺͳͼ;ΒͰͼͽͻͪͯͪΔͪͳͭͶͭͽ;ͼͻͺͼ͵ͭͪͻͯͪ
ͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͼͽͪͬΓͪΒ;Εͳ͵ͪͽͪͻͲͳͰͷ;Ͳͳ͵ͰͲͪͺͳͼͰͲͪͫ;ͯ;Εͼͽ͉ͰΒͰ͵Ͱͻͽͳ
;Ͳͪ͵Ͷͪͬͳͻͳͻ͵ͰͼͽͪͻͅͰͽͳΒͼ͵ͪ ͺΒͪΔͪ
͵Ͱͻͽ;Ͳͪͽͻ;ͫ;ͳͼͳͷͿͳΒͼ͵ͳͻ͵Ͱͼͽͪͻ̈́ͪͲͪ
ͻͰͬ ͫͯͰͳΒͰ
ͺͰͷͳ Ͳͪ ͭ;ͯͪͰ ̓ͻͲ ͼͪ ͷΒ ͽͪͬͳ ͳ ͫͰͲͫͻΒ ͼ;Ͳͪ ͪͳ
ͼͳͷͿͳΒͼ͵Β ͺͰͷͳ
͊ͬͳͽͪΔͪ ͪͯ ͡Ͱͬͳ͵ͷ ͳͯͻ;ͭͰ
ͅ;Ͳͳ͵ͺͳͼͷͰΔͪͬͪΔͰ
ͅ;Ͳͳ͵ ͺͳͼͷͰΔͪͬͪΔͰ ;ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ ͺͯͻͪͲ;ͷͰͬͪ;ͺͲͪͬͪΔͰ;Ͱͳ͵ͪͼͪ
ͼͬͪͷͪ ͽͰͻͳΒͰ ͷ;Ͳͳ͵Ͱ ͳ ͼͶͿͰΌͪ ͌Ͱͳͳͷͪ ͼͰ ͺͻͰͼͰ Ͱͺͯͳ ͰͶͰͷͰͽͳ
͵Βͳ ͳͰ
ͼͬ;ͷ;Ͳͳ͵ͰͺͳͼͷͰͼͽͳͳͲͪΔͪ
ͪ;Ϳ;͵ͳΒͳͼ;ͫΓͰͭͻͪͲ;ͷͰͬͪΔͪͷ;Ͳͳ͵Ͱ͌ͪͼͽͪͬͳͬͭ
ͺͻͰͯͷͰͽͪͼͪͲͪΒͳͺͻͰͼΒͰͲͪͼͬͪͪͼͶ;ͪΔ;ͷ;Ͳͳ͵ͰͳͯͱͳͬΓͪͬͪΔ;ͷ;Ͳͳ͵Ͱ͵ͻͲͺͰͼͷ;͌
ͼͽͳͪΔ;ͲͪΔͪͬͪͱͳͺͻͪͬͳͶͯ Ͳͬ;͵ͪ͵ͪͽͰͻͳΒͳ
ͽͲͪͳͯͪΕͰͼͬͪ͵ͳͬͳͷ;Ͳͳ͵ͳͺΒͪͷ
;ͰͳͳͪΒͺͻͰ;ͼͬΒͳͽͳͺ;ͽͰͷͷ;Ͳͳ͵ͭͯͱͳͬΓͪΒͪ ͼͶ;ͪΔͰͷ
ͺͰͬͪΔͰͷ
ͳͲͬΌͰΔͰͷͺ͵ͻͰͽͪ
;Ͳ ͷ;Ͳͳ͵;
ͪ ͪ͵ ͽͭͪ ͺͪͱΔͪ ͼͰ ;ͼͷͰͻͪͬͪ ͪ ΔͰͭͬ ͺͪͱͪΔͰ ͳ ͻͪͲ;ͷͰͬͪΔͰ ́ͯͰΒͪ
͵ͻͳΕͰΔ; ͽͻͪͯͳͳͪͶͳ ͪͻͯͳ ͺͰͼͪͷͪ ; ͷ;Ͳͳ͵ͷ ͺͳͼͷͰΔͪͬͪΔ; ;Ͱͳ͵ͪ ͼͬͰ
͵ͶͰͫͳͶͪΒͰͺͻͳͼ;ͽͪΒͪͼͪͷͳͷͺͰͳͷͪͻͪͲͬΒͪͷ;Ͳͳ͵ͰͺͰͯͪͭͭͳΒͰͪͺͻͼͽͻ;͊ͻͫͳΒͰ
ͅͰΌ;ͺͻͬͳͷͼͻͺͼ͵ͳͷͷ;Ͳͳ͵ͳͷͺͰͯͪͭͲͳͷͪ͵Βͳͼ;ͷ;Ͳͳ͵ͺͳͼͷͰΔͪͬͪΔͰ;Ͱͳ͵ͪͲͪͼͳͬͪͶͳ
ͪͽͻͪͯͳͳͪͶΒͪͻͯΒͺͰͼͷͳͫͳΒͰ́ͼͳͯͻ̹ͪΒͳΕ
ͪ͵ͪͼͳΒͰͼ;ͽͳͳͶͳ̓ͼͽͪ
̹ͰͻͳΕ
͊ͽͰͬͪͅ͵ͻͪΔͪ ̺ͪͼͳΓͰͬͳΕ
ͪ
ͅͳͶΒͰͅͳͶΒͰͬͳΕ
ͅͳͯͻ̺ͪͭͪͼͳΓͰͬͳΕ
̀ͻͳͼͶ̺ͪͬͪͪͼͳΓͰͬͳΕ
ͽͪ͵ͯͪΒͰ;ͼͻͺͼ͵Βͷ;Ͳͳ͵ͺͰͯͪͭ͵Β ͺͻͪ͵ͼͳ;ͼͽͪΓͰ
ͷͯͰͶͻͪͯͪͺͻͰͷͪ͵ΒͰͷ;ͰͳͳͼͬͪͲͪΔͪͳͲͽͰͻͳΒͰͷ;Ͳͳ͵ͰͳͼͶͿͰΌͪͼͽͳ;ͪͼͬͪͷͪ
ͽͻͪͯͳͳͪͶͰͪͻͯͰͺͰͼͷͰͼͬͭͪͻ͈ͯͪͻͪͬͳͶͯͫͻͪͳͺͻͳͷͰͻͳͪͻͯͳͺͰͼͪͷͪ
͵ͪ
ͳͪͻͯͳͭͬͻͳͽͬͻͰͬͳͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
ͼͬͪ͵ͪ͵ͺͻ;ͱͪΒ;ͷͭ;Εͼͽ;ͺͲͪͬͪΔͪ
;Ͱͳ͵ͪͼͬͰ͵ͶͰͼͪͼͬͳͷͰͶͰͷͰͽͳͷͪͷ;Ͳͳ͵ͰͺͳͼͷͰͼͽͳͅ;Ͳͳ͵ͺͳͼͷͰΔͪͬͪ
ΔͰ;ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰͪͼͬͪͷͪ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳͪͻͯͳͺͰͼͪͷͪͯͰͽͪΓΒͰ
ͫͻͪΌͰ;͵ΔͳͲͳ͆ͪͻͯͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ̓ͼͬͪͳͅͰͽͳΒͰ;ͼͬ͵Ͷͼ͵Βͪͼ
ͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ ͈ͪͬͶͬͳΕ
ͽͷͱͰ͵ͻͳͼͽͳͽͳ;ͳͽͰΓͳͷͪͳͪͼͽͪͬͳͳͷͪͺͻͳ
ͫͻͪͯͳ ͪͼͽͪͬͳ ΒͰͯͳͳͪ ͳͲ ͬͰ ͪͼͽͪͬͰ ͫͶͪͼͽͳ ͌ ͺͷͰ;ͽΒ ͵ΔͳͲͳ ͯͪͽͳ ͼ; ͺͻͳͷͰͻͳ
͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͳ ͪͻͯͳ ͺͰͼͪͷͪ ͳ ͳͭͪͻͪ ͺͭͯͳ Ͳͪ ͵ͻͳΕͰΔͰ ; ͫͶͪͼͽͳ ͷ;Ͳͳ͵ͭ
ͺͳͼͷͰΔͪͬͪΔͪ
̓ͼͬͼ͵-ͷͰͽͳΒͼ͵ͪͻͯͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ͵ͪͺͯͼͽͳͪΒ͵ͻͰͪͽͳͬͼͽͳ
;Ͱͳ͵ͪ;ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ
͇ͻͳͭͳͪͶͼͽ
ͫͭͪͽͼͽͬͳͶͰͺͽͪ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͷ;Ͳͳ͵ͭͿͶ͵ͶͻBͭͶͰͯͪΒ;ͼͰ;
ͼͺͰͳͿͳͼͽͳͷͪͷͰͶͯͳΒͰͳͻͳͽͷͪ
ͪͻͪͳͳͷͻͰͳͷͪ;ͽͰ͵ͼͽͬͳͷͪͺͰͼͪͷͪͳͻͪͲͬͻͼͼͽͳ
Ͳͬ;͵ͬͪͽͻͪͯͳͳͪͶͳͷ;Ͳͳ͵ͳͳͼͽͻ;ͷͰͪͽͪͬͭͺͯͰͫΓ͈ͪͻͰͯͽͭͪ
ΔͰͭͬͪͬͻͰͯͼͽ
ͶͰͱͳͳ;ͽͷͰͽ;ͺͽͺ;Δ;ΒͰͼͶͳ͵;ͬͰͷͪͼͽͪͻͳͷͫͳͪΒͳͷͪͳͳͭͻͪͷͪ
͵ͪͳͳͼͽͻͳΒͼ͵ͳͷ
̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ: ̀ͪͪΒͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳͼͽͳ
͵Ͷͼͽͳͷͪ;͵Βͳͷͪͼ;ͺͰͼͷͰͪͼͽͪΒͪͶͰ͢ͳͬͪͪ;ͽͰͽͳͼͽͽͻͰͫͪͯͪͺͫ;ͯͳͳͽͰͻͰͼͬͪΔͰ
;Ͱͳ͵ͪͳͯͪͳͺͯͼͽͪ͵ͰͪͼͪͷͼͽͪͶͷ;Ͳͳ͵ͼͽͬͪͻͪͶͪͽͬ;ͯ;;͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭ
ͿͶ͵Ͷͻͪ ́ͲͬΌͰΔͰͷͺ͵ͻͰͽͪ ;ͲͪͻͯͰͺͰͼͷͰ̓ͼͬͪͳͅͰͽͳΒͰ
Ͷͳ͵ͬͳͷͳͶͳͽͰͻͪͻͳͷ
ͼͽͬͪͻͪͶͪͽͬͷ ͺͯ ;ͽͳͼ͵ͷ ;ͷͰͽͳ͵ͳ ͵ͷͺͲͳͳΒͪ ͳͼͺͳͻͳͼͪͳ ͷ;Ͳͳ͵ͳͷ ͿͶ͵Ͷͻͷ
ͬͭͺͯͰͫΓͪ
ͳͷͺͻͬͳͲͪͳΒͷͻͳͽͷͪͳͷͰͶͯͳΒͰ;ͯ;;ͪͻͯͰͷ;Ͳͳ͵ͰͬͭͻͰͭͳͪ
;Ͱͳ
ͳͷͪΒͰ
ͼͳͷͻͪͲͬͳΒͪΔͪͼͽͬͪͻͪͶͪ͵ͳͷ;Ͳͳ͵ͳͺͽͰͳΒͪͶͪ
ͷͭ;ΕͰͯͱͳͬΓͪͬͪΔͰͽͻͪͯͳ
ͳͪͶͰͷ;Ͳͳ͵Ͱ̓ͼͬͪͳͅͰͽͳΒͰ͌ͻͪͯ;ͅ;Ͳͳ͵ͳͿͶ͵Ͷͻ̓ͼͬͪͳͅͰͽͳΒͰ;ͷ;Ͳͳ͵ͷ
ͼͽͬͪͻͪͶͪͽͬ;;Ͱͳ͵ͪͼͬͰ͵ͶͰ ͳͲͶͱͰͳͼ; ͯͳͯͪ͵ͽͳ͵ͷͰͽͯͳ͵ͳͫͶͳ͵ͬͪͳͺͻͳ
ͷͰͻͳ ͵Βͳ ;ͺ;Ε;Β; ͪ ͷͭ;Εͼͽͳ ͻͪͲͬͳΒͪΔͪ ͯͰΒͳ ͼͽͬͪͻͪͶͪ͵ͳ ͺͽͰͳΒͪͶͪ ͪ ͼͬͪͷͪ
͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͰͪͻͯͰͷ;Ͳͳ͵Ͱ ͈ͪͬͶͬͳΕ
ͼͽͻ¢
̸̸̀̓͌͐̓͡
͌ͻͪͯ;ΒͰͻͪͲͷͪͽͻͪͲͪͪΒͼͬ͵Ͷͼ͵ͰͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳ
ͼͽͳ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ̹;ͯ;Εͳ
ͯͪ ΒͰ ͭͶͫͪͶͳͲͪͳΒͪ ͺͻͰͼ ͵Βͳ ͺͻͱͳͷͪ ͰͶ͵;ͺͪ ͯͻ;ͽͬͰͳ ͱͳͬͽ ͼͪͬͻͰͷͰͭ ͬͰ͵ͪ
Ͷͭͳ ΒͰ ͳ ͯͪ ͼͰ ͬͪͼͺͳͽͫͻͪͲͬͳ ͺͻͰͼ ͯͬͳΒͪ ; ͼ͵Ͷͪͯ; ͼͪ ͼͪͬͻͰͷͰͳͷ ͯͻ;ͽͬͰͳͷ
ͽ͵ͬͳͷ̸ͪ;ͽͻͳ͵ΒͳͼͰͫͪͬͰ͵ͻͰͳͻͪΔͰͷͫͻͪͲͬͰͺͶͳͽͳ͵Ͱ;͊ͻͫͳΒͳ;ͭͶͪͬͷͼͰͼͶͪͱ;ͯͪ
ͼͪͬͻͰͷͰ ͫͻͪͲͬͪΔͰͳͬͪͼͺͳͽͪΔͰ ;ͭͶͫͪͶͳͲͪͳΒͼ͵ͷͺͻͰͼ;ͽͻͰͫͪͯͪͫ;ͯͰ;ͷͪͳͼͽͳ͵ͳ
ͻͳΒͰͽͳͼͪͳͲͪͼͬͪͪͺͽͬͪΔ;ͳ;ͬͪͱͪͬͪΔ;͵ͪ͵ͭͶͫͪͶͳ
ͽͪ͵ͳͶ͵ͪͶͳͬͻͰͯ
ͼͽͳ ͌͵ͻͪ͵ ͼͪ ͻͪͲͬΒͰͷ ͼͪͬͻͰͷͰͭ ͯͻ;ͽͬͪ
͵ͯ ;Ͱͳ͵ͪ ΒͰ Ͱͺͯ ͻͪͲͬͳΒͪͽͳ ͼͬͰͼͽ
ͽͷͰͯͪͼ;ͭͻͪΌͪͳͼͬͰͽͪ
ͪͶͳͳͼͽͽͪ͵ΒͰͳͲ;ͲͰͽͬͪͱͰͭͬͪͽͳͳͻͪͲͬͳΒͪͽͳͼͰΕͪΒͪͳ
ͪͶͰͺͻͳͺͪͯͼͽͳͳͪͳͪͶͭͳͯͰͽͳͽͰͽͪ̽ͪ͵ͶͰ
ͰͺͯΒͰ;ͼͺͼͽͪͬͳͽͳͻͪͬͽͰͱ;;
ͺͻͳͬͪͽͪΔ;ͳ;ͼͬͪΒͪΔ;;ͳͬͰͻͲͪͶͳͳͪͳͪͶͳͬͻͰͯͼͽͳ
ͽͰͬͪͼͺͳͽͪͬͪͽͳͷͶͪͯͰͭͰͰͻͪ
ͳΒͰ;ͯ;;ͷͯͰͻͳ
ͪͶͳͳͽͻͪͯͳͳͪͶͳͯͻ;ͽͬͰͳͼͬͪͽͪΔͪͅͰΌ;ͽͳͷ
ͭͶͫͪͶͳͲͪͳΒͪΒͰ
ͺͻͰͼ͵ΒͳͽͰͱͳͷͭͰͳͲͪͳΒͳͳ;ͳͿͳ͵ͪͳΒͳ ͆ͪͷͰͽͪΔͰΒͰͯͫͻͪͲͼͽͳ͵;Ͷͽ;ͻͰͰͷͳ
ͬ ͬͯͳ ͺͽͳͼ͵ͳͬͪΔ; ͽͻͪͯͳͳͪͶͳ ͪͳͪͶͳ ͬͻͰͯͼͽͳ
͵ͪ ͳ ͼͰΕͪΒͪ ͵;Ͷͽ;ͻͭ
ͪͳͪͶͭͳͯͰͽͳͽͰͽͪ̀ͪͽΒͰͲͪͯͪͽͪ͵ͫͻͪͲͬͰͺͶͳͽͳ͵ͰͯͪͼͷͳͼͶͳΒͪͼ;ͼͽͻͪͽͰͭͳΒ;;
ͬͪΔͪͽͻͪͯͳͳͪͶͳͪͳͪͶͳͬͻͰͯͼͽͳ; ͵ͬͳͻ;ͬͪͼͺͳͽͫͻͪͲͬͭͺͻͰͼͪ͋ͼͰ
ͼͬͪ͵ͪ͵ ͷͱͰ ;ͳͳͽͳ ͫͳͷͳΒͷ ͳͷͺͶͰͷͰͽͪͳΒͷ ͼͪͯͻͱͪΒͪ ͪͻͯͰ ͽͻͪͯͳͳΒͰ ͪ ͳͬ;
ͼͬ͵Ͷͼ͵ͳ ͪͼͽͪͬͳ ͺͻͭͻͪͷͪ ͋ͻͪͯͳͳͪͶͪ ͪͻͯͪ ͷ;Ͳͳ͵ͪ ΒͰ ͫͳͽͪ ͯͻͰͯͳͪ
ͪͳͪͶͰ͵;Ͷͽ;ͻͰͳͬͰͷͪͲͪͪΒͪ͵ͪͻͳ͵ͪ;;ͼͺͼͽͪͬΓͪΔ;ͼͰΕͪΒͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
͌ͺͻͰͼ;ͯͳͪͷͳͳͯͻ;ͽͬͰͳͺͻͷͰͪͰͳͲͼͽͪͬΒͰͽͻͰͫͪͼͪ;ͬͪͽͳ͵ͪ͵ͫͳͳͫ;ͯ;Εͳͷ
ͺ͵ͶͰΔͳͷͪͺͼͶ;ͱͳͶͪ ͵ͪͳͲͬͻͼͪͲͪΔͪͼͺͼͽͬͰΒͪͻͯΒ͵;Ͷͽ;ͻͳ
ͪͶͳͳ͵ͪͺ;ͽ͵ͪͲͲͪ
ͫ;ͯ;Εͼͽ
͆ͪͻͯ ͷ;Ͳͳ͵ ͼͽͬͪͻͪͶͪͽͬ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ͯͶͳ͵;ΒͰ ͼͰ ͳͲ;ͲͰͽͳͷ Ͱͽͳ͵ͳͷ ͳ
ͰͼͽͰͽͼ͵ͳͷͬͻͰͯͼͽͳͷͪͳͺͻͰͯͼͽͪͬΓͪͬͪͱͪͯͰͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰͫͪͽͳͰ͌ͻͪͯ;ͼ;ͯͰͽͪΓ
ͻͪͲͷͽͻͰͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ͵ͼͬͼ͵ͷͰͽͳΒͼ͵ͭͷ;Ͳͳ͵ͭͿͶ͵ͻͪ͵ΒͰ;Ͱͳͳͽ͵ͷͼ
ͬ͵Ͷͼ͵ͭͷ;Ͳͳ͵ͭͫͻͪͲͬͪΔͪͽͻͰͫͪͯͪ;ͺͲͪΒ;ͳͯͪͳ;ͼͬΒͰͼͶ;ͪΔͰͷ
ͺͰͬͪΔͰͷ
ͼͬͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪΔͰͷ
ͳͲͬΌͰΔͰͷͳͭͪͻͪ
ͳͶͳͼͽͬͪͻͪΔͰͷ;ͯ;;ͪͻͯͭͷ;Ͳͳ͵ͭͼͽͬͪͻͪͶͪͽͬͪͬͭͺͯͰͫ
Γ̹ͪ;ͯ;Εͳͯͪͪͼͽͪͬͪͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰͺͻ;ͱͪͷͭ;ΕͼͽͼͬͰͼͽͻͪͭ;ͺͲͪͬͪΔͪͽͻͪͯͳͳͪͶ
ͭ ͪͻͯͭ ͷ;Ͳͳ͵ͭ ͼͽͬͪͻͪͶͪͽͬͪ
Ͳͪ͵Γ;Ͱ ΒͰ ͯͪ ΒͰ ͪ ͫͳͽͪ Ϳͪ͵ͽͻ ;ͬͪΔͪ ͼͻͺͼ͵ͳ
ͪͳͪͶͳͬͻͰͯͼͽͳͳ͵;Ͷͽ;ͻͰ;ͺͻͰͼ;ͭͶͫͪͶͳͲͪͳΒͰ
̸̸͉͉̈́́͋̾͋͌
̸̸̸̹͈̺͇̺́͆̈́́ͣ͡ͅ: ̀ͪͪΒͪͼͽͪͬͰͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ;;ͬͪΔ;ͼͺͰͳͿͳͼͽͳ
͚ͻΌͰͬͳΕ
̺
͊ͻͺͼ͵ͰͪͻͯͰͷͰͶͯͳΒͰ ͠;ͱͪ͊ͻͫͳΒͪ
͊͵ͺΓͰ͊ͻͺͼ͵ͪ;ͯͻ;ͽͬ
̿ͳͬ͵ͬͳΕ
ͅ
͉;͵ͬͰͽͳ͊ͽ͊ͽͅ͵ͻͪΔ̸ͪͪͶͳͽͳ͵ͪͼͽ;ͯͳΒ̹ͪͰͭͻ̸ͪͯ͊͆͌
́ͬͪͬͳΕ
͆
ͅͰͽͯͳ͵ͪͺͽͰͭͷ;Ͳͳ͵ͭͫͻͪͲͬͪΔͪͲͪͼͬ;͵Ͷ;̹Ͱͭͻͪͯ̀ͪͬͯ
Ͳͪ;ΘͫͰͳ͵Ͱ
ͪ͠͵ͬͳΕ
̽
ͪ͠͵ͬͳΕ
͡
͆ͪͻͯͰͳͭͻͰ
**͵Δͳ̹ͭͪͰͭͻ͈ͪͯͻͼͬͰͽͪ
ͪ͠͵ͬͳΕ
̽
ͪ͠͵ͬͳΕ
͡
͆ͪͻͯͰͳͭͻͰ
7*͵Δͳ̹ͭͪͰͭͻ͈ͪͯͻͼͬͰͽͪ
ͬͪͬ͠ͳΕ
̹
͌Ͷͭͪ ͵ͶͰ ; ͻͪͲͬͳΒͪΔ; ͪͳͪͶͳ ͳ ͺͻͰͬͻͺͼ͵ͳ ͬͻͰͯͼͽͳ
; ̺
͋ͻͳͿ;ͬͳΕ ;ͻ
͑͵Ͷͪ͵ͪͳͳͶͪͻͪͲͬΒͪͪͳͪͶͭͳ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͳͺͻͰͬ
ͻͺͼ͵ͳ ͬͻͰͯͼͽͳ. ̀ͫͻͳ͵ ͻͪͯͬͪ ͼͪ ͅͰΌ;ͪͻͯͭ ͪ;ͭ ͼ͵;ͺͪ ͼͽͻ ¢
ͪͭͯ͠ͳͪ
͈Ͱͯͪͭ͵ͳ Ϳͪ͵;ͶͽͰͽ ; ͪͭͯ͠ͳͳ
͚ͻΌͰͬͳΕ
͈
̓ͪͻͪͷͪͻ͵ͬͳΕ
̻
͌ͷͰͽͳ͵ͰͫͻͪͯͰͪͻͯͳͺͰͼͪͷͪͼͪ̓ͼͬͪͳͅͰͽ
ͳΒͰͲͪͷͰͬͳͽͳͻ
ͱͰͼ͵ͳͻ
ͭͶͪͼͳ͵Ͷͪͬͳͻ. ̓ͼͬͼ͵ͪ ͅͳͽͻͬͳͪ ͍ͪ͵;ͶͽͰͽ ;ͷͰͽͼͽͳ ;
͈ͻͳͽͳͳ – ̀ͬͰͪ
̓ΔͬͳΕ
͈
ͅͳͶΒͰͅͳͶΒͰͬͳΕ͵ͷͺͲͳͽͻͳͷ;Ͳͳ͵ͳͺͳͼͪ.̹Ͱͭͻ̸ͪͯ͊͆͌
ͪͅͻ͵ͬͳΕ
̽ ̿
͌Ͷͭͪ ͪͳͪͶͭ ͬͪͼͺͳͽͪΔͪ ; ;ͬͪΔ; ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ ; ͭͶ
ͫͪͶͳͲͳͻͪΒ;ΕͰͷ ͯͻ;ͽͬ;
;͊̽ͰͳΕ ;ͻ
ͭͅ;ΕͼͽͳͪͳͪͶͭͬͪͼͺͳͽͪΔͪ;ͬͻͰͷͰͭͶͫͪ
ͶͳͲͪͳΒͰ
͋Ͱͷͪͽͼ͵ͳͲͫͻͳ͵ ¢
̺ͻͪΔͰ͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ;̺ͻͪΔ;
ͪͅΒͶͬͳΕ
̓
͊ͺͷͰͳͪ ͊ͽͰͬͪ; ͊ͽ ͅ͵ͻͪΔ; ̹Ͱͭͻͪͯ ̽ͻͱͪͬͪ ͽͪͷͺͪͻͳΒͪ
̓ͻͪΓͰͬͳͰ͊ͻͫͪ
͎ͻͬͪͽͪͳ͊ͶͬͰͪͪ
ͪͅΒͶͬͳΕ
̓
͊ͬͪͯͫͰͳͫͳͪΒͳ;͈ͰΕͳ̹Ͱͭͻͪͯ̾ͽͭͻͪͿͼ͵ͳͷ;ͲͰΒ
ͅͳͶΒͰͬͳΕ
ͅ
͆ͪͻͯͰͺͰͼͷͰͳͳͭͻͰ̓ͼͬͪͳͅͰͽͳΒͰ
͈ͻͳͻͰͯͳͯͻ̽ͻͪͭͼͶͪͬ̽ͰͬͳΕ
̹Ͱͭͻͪͯ̀ͪͬͯͲͪ;ΘͫͰͳ͵ͰͳͪͼͽͪͬͪͼͻͰͯͼͽͬͪ
ͅ͵ͻͪΔͪ
͊
̀ͪͺͳͼͳͪͻͯͳͷͰͶͯͳΒ̹ͪͰͭͻͪͯͅ;Ͳͳ͵Ͷ͵ͳͳͼͽͳͽ;ͽ
͆ͰͯͰΓ͵ͬͳΕ
ͅ
̽ͻ;ͽͬ;ͺͻͷͰͪͷͪͳͫͻͪͲͬͪΔͰ̹Ͱͭͻͪͯ̾ͯ;͵ͪ
͆;ͳΕ
̹
̓ͼͬ ͇ͺͳͼͲͰͷΓͰͳͪͻͯͪ
. ̹Ͱͭͻ͈ͪͯͻͼͬͰͽͪ
͈ͪͬͶͬͳΕ
̹
͆ͪͻͯ ͷ;Ͳͳ͵ ͼͽͬͪͻͪͶͪͽͬ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ; ͼͬ͵Ͷͼ͵Β
ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰ̈́ͰͺͼͪͬͳΕ͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ;͈ͻͳͲͻͰ;– ̈́ͰͺͼͪͬͳΕ
͈ͪͬͶͬͳΕ
̹
͚Ͱͻ͵ͬͳΕ
̽
͋ͻͪͯͳͳͪͶͳͷ;Ͳͳ͵ͳͳͼͽͻ;ͷͰͽͳ̓ͼͬͪͳͅͰͽͳΒͰ;
ͪͼͽͪͬͳͷ;Ͳͳ͵Ͱ͵;Ͷͽ;ͻͰͳͶͳ͵ͬͭͬͪͼͺͳͽͪΔͪ
̀ͫͻͳ͵ͻͪͯͬͪ͌ͳͽͰΓͼ͵ͭͿͪ͵;ͶͽͰͽ͈ͪͻͳ
ͲͻͰ–̈́ͰͺͼͪͬͳΕ ¢
̈́ͰͺͼͪͬͳΕ͌ͳͽͰΓͼ͵ͳͿͪ͵;ͶͽͰͽ;͈ͻͳͲͻͰ;– ̈́ͰͺͼͪͬͳΕ
͈ͪͬͶͬͳΕ
̹
ͅ;Ͳͳ͵ͳͿͶ͵Ͷͻ̓ͼͬͪͳͅͰͽͳΒͰ;ͷ;Ͳͳ͵ͷͼͽͬͪͻͪͶͪͽͬ;;Ͱͳ͵ͪ
ͼͬͰ͵ͶͰ
;͊ͪͅͻͳ͵ͬͳΕ
͊̽ͯͳ͵ ;ͻ
̺Ͷͪͯ͊ͅͳͶͰͬͳΕ
̾ͽͷ;Ͳͳ͵Ͷͭ
͵ͷͺ
ͲͳͽͻͳͺͰͯͪͭͭ
͋ͻͪͯͳͳΒͪ͵ͪͳͼͺͳͻͪͳΒͪ
̀ͫͻͳ͵ͻͪͯͬͪͼͪͪ;ͭͼ͵;ͺͪ ¢
̹ͪΔͪ
̈́;͵̸ͪ͵ͪͯͰͷͳΒͪ;ͷΒͰͽͼͽͳ͌ͳͬͰͻͲͳͽͰͽͪ;̹ͪΔΒ̈́;ͳ
͈ͪͬͶͬͳΕ
̹
͏ͳͬͳΕ͊ͪͻͪΒͶͳΕ
̽
̺ͪͼͺͳͽͰͬͻͰͯͼͽͳͼͬ͵Ͷͼ͵ͰͪͼͽͪͬͰͷ;Ͳͳ
͵Ͱ ͵;Ͷͽ;ͻͰ ; ͬͻͰͷͰ ͭͶͫͪͶͳͲͪͳΒͰ
; ̺ ͅͳͶͳͼͪͬΓͰͬͳΕ ;ͻ
͆ͪ;͵ͪ ͳ ͭͶͫͪͶͳͲͪͳΒͪ
¢
͈ͪͶͰ͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͈ͪͶͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͰͳΕ
͡
͆ͪͻͯͳ ͷ;Ͳͳ͵ͳ ͳͼͽͻ;ͷͰͽͳ ͪ ̓ͼͬ; ͳ ͅͰͽͳΒͳ
; ̽ ͆ͰͯͰΓ͵ͬͳΕ
;ͻ
͉ͪͯ9*7͵ͭͻͰͼͪͼͪͬͰͲͪͿͶ͵Ͷͻͳͼͽͪ͠;ͭͼͶͪͬͳΒͰ;͈ͻͳͲͻͰ; ¢
̹Ͱͭͻͪͯ͊ͪͬͰͲ
;ͯͻ;ͱͰΔͪͿͶ͵Ͷͻͳͼͽͪ͠;ͭͼͶͪͬͳΒͰ
͈ͰΒͬͳΕ
͉
͊ͻͺͼ͵ͪͷ;Ͳͳ͵ͪͯͪͼͰΓͪͬͪΔͪͼͶͬͰͼ͵ͳͺͶͰͷͰͪͪͫͪͶ͵ͪͼ͵ͺͶ;ͼͽͻͬ
ͯ͵ͻͪΒͪ97***ͬͰ͵̹ͪͰͭͻͪͯ͌ͳͬͰͻͲͳͽͰͽ;ͷͰͽͼͽͳ
͉ͪ͵ͳΕ
ͅ
͆ͪͳͪͶͪͫͰͲͫͰͯͼͽͳͽͻͪͯͳͳΒͪ
;͉̻ͪΕͳͬͳΕ ͺͻͳͻ
͊ͻͫͳΒͪ
́ͲͭͻͪͯΔͪ
ͪͳͪͶͰͫͰͲͫͰͯͼͽͳ
̀ͫͻͳ͵ͻͪͯͬͪ ¢
̹Ͱͭͻͪͯ́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰ
͌ͼͺͷͰ̓ͼͽͰ͈ͪͅΒͶͬͳΕͪ
͵ͷͺͲͳͽͻͪͳͰͽͷ;Ͳͳ͵Ͷͭͪ
̀ͫͻͳ͵ͻ̹ͪͯͬͪͰ
ͭͻ͍ͪͯͪ͵;ͶͽͰͽͷ;Ͳͳ͵Ͱ;ͷͰͽͼͽͳ
͏ͬͰͽ͵
̽
̽ͪͬͻͳ͠Ͱ͵ͳΔͰͭͬͯͫͪ
͈ͼͰͫͪͳͲͯͪΔͪ
ͅ;Ͳͳ͵Ͷ͵ͳͳͼͽͳͽ;ͽ
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͆ͪ;ͪ͵Δͳ̹ͭͪͰͭͻ̸ͪͯ͊͆͌
͑;ͬͪ͵ͬͳΕ
͌
͆ͪͳͪͶͬͪͼͺͳͽͪΔͰ– ͺ;ͽ;ͼͬͪΒͪΔͪͳͭͶͫͪͶͳͳͪͳͪͶͳͬͻͰͯ
ͼͽͳ
;͊̽ͰͳΕ ;ͻ
ͭͅ;ΕͼͽͳͪͳͪͶͭͬͪͼͺͳͽͪΔͪ;ͬͻͰͷͰͭͶͫͪͶͳͲͪͳΒͰ
͋Ͱͷͪͽͼ͵ͳ
Ͳͫͻͳ͵ ͼͽͻ¢
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͑;ͬͪ͵ͬͳΕ
͌
͋ͻͪͲͳͳΒͪ ͺͻͳͶͭ ͼͳͶ͵ͷ ͺͻ;ͪͬͪΔ; ͯͻ;ͽͬͰͳ ͺͻͷͰͪ.
̓ͼͬͼ͵ͪͅͳͽͻͬͳ͍ͪͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳ
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SUMMARY
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FTUBCMJTIJOHJUBTBOJNQPSUBOUGBDUPSJOQSFTFSWJOHUSBEJUJPOBMNVTJDWBMVFTJOUIFQSPDFTTPG
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KEYWORDS: QSJNBSZTDIPPM
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̸̸̸͈͉̹͇͇̺͊͆̈́́ͣ̿́ͣ͠͡ 1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
͌̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͺͰͯͪͭͭͳΒ;
̸̸̸͈͇͇͇͉͇͍̈́̿͌͐̾͆́̓͌͑̓̈́́͌̽̈́͠
̸̸̸͉͇͇̻̻͉͍͇͉͑͋͆̾̓͌ͣ́͊̾̾͆͋̾̾͠ͅͅͅ
̸̸͉̻͇̹͌̾́̈́̈́́̀͏́̾͠2
̸̸͊̿̾͋̓:͍ͰͷͰͺͰͯͪͭͭͳΒͰͳ͵ͶͰ͉;ͯͶͿͪ͑ͽͪΒͰͻͪΒͪͬΓͪͼͰͼ͵ͻͪΒͪ9*9ͳͺͰͽ͵ͷ99
ͬͰ͵ͪ͵ͪͻͰͿͻͷͼ͵ͳͺͻͪͬͪ;̾ͬͻͺͳ́ͲͯͬͪΒͪͼͰͳͲͷͽͬͪͯͻ;ͭͳͻͰͿͻͷͼ͵ͳͺͻͪͬͪͪ
͵ͪͽ
ͼ;ͬͰ͵ͯͰͽͰͽͪ̾ͶͰ̓ͰΒ
Ͱ͵ͼͺͰͻͳͷͰͽͪͶͪͺͰͯͪͭͭͳΒͪ
ͻͪͯͪ͵Ͷͪ
ͺͰͯͶͭͳΒͪͳͺͰͯͪͭ͵ͳͺ͵ͻͰͽ
t͆ͬͰ ͵ͶͰi
̽ͪͶͽ ͺͶͪ
͵Ͷͪ ͺ ͷͰͻͳ
͵Ͷͪ ͪͅͻͳΒͰ ͅͽͰͼͻͳ
̽Ͱ͵ͻͶͳ ͷͰͽͯ
ͅͰͽͯ
̓;ͲͳͰ
͠ͰͪͺͶͪ ͳͽͪ͵ͯͪΓͰ
͇ͬͪΒͬͳͯ͵ͶͰΒͰ;ͯͳͻͰ͵ͽΒͬͰͲͳͼͯͻͰΌͰͳͷͺͼͷͪͽͻͪΔͳͷͪͼͳΒͪͶͳͲͪͯͪͽͪ͵ͪͳͯͪͳ
ͯͪͪͼ͈ͽ;Β;ΕͳͺͻΒͰ͵ͪͽ
ͰͺͯΒͰͯͪͼͰͺͻͳͶͳ͵ͷͼͳͬͪΔͪͼͬͰ͵ͶͰͺΌͰͯͺͰͯͪͭ
͵ͳͺͻͳͳͺͪ͵ΒͰͲͪͽͰͬͪͱͳͬͽ;ͯͪͪΔͰͬͻͰͷͰ͈ͻͰͷͪͬͷͺͻͳͳͺ;
ͯͰͪͽͻͰͫͪͯͪͼͰͬͪͼͺͳ
ͽͪͬͪΒ;ͳͲͪͱͳͬͽͺͯ;ͪͬͪΒ;ͪͽͪΒͪͳͽΕͰͺͼͽͪͽͳΓ;ͯͳ͵ΒͳΕͰͲͪͽͳͯͪͼͬͪ͵ͳͬͰ͵
ͫͰͲ
ͫͲͳͻͪͪͽ ͵ΒΒͯͻ;ͽͬͰΒ͵Ͷͪͼͳͺͻͳͺͪͯͪ
ͷͱͰͯͪͪΌͰͼͬΒͰͷͰͼͽͺͯͼ;Ͱͷ͉ͪͲ;ͷΓͳͬΒͰͯͪ
ͯͰͪ;ͺΒͰͯͳͳͷͻͪͲͻͰͯͳͷͪͷͻͪΒ;ͪͺͻͰͯͬͪͽͳ;ͽΒͷͰͻͳͯͪͷͭ;ͪ͵ͻͪΒ;ͯͭͬͻͳͽͳͲͪͽͰͬͳͷͪ
͵ΒͰͺͻͰͯΔͳͺͼͽͪͬΓͪͽͻͰ;ͽͬͻͰͷͰ
;ͪͰͷͼͶ;ͪΒ;– ͰͻͪͭͶͫͪͶͳͲͪͳΒͰ
͌ͻͪͯ;ΕͰͫͳͽͳͺͻͰͲͰͽͬͪͳ͵͵ͻͰͽͳ͵ͻͪͳͳͲͪͯͪͳͬͭͺͻΒͰ͵ͽͪͳͲ;ͭͶͪ;Ͱͳ͵ͪ
ͪͼͽͪͬ
ͳ͵ͪͳͪͼͽͪͬͳͺͶͪͬͪͳͺͻͭͻͪͷͪ
͉̓͌͐͆̾̾͐́͡: ;Ͱͳ͵
͉;ͯͶͿ͑ͽͪΒͰͻ
ͻͰͿͻͷͪ
͵Ͷͪ
ͭͶͫͪͶͳͲͪͳΒͪ
1
jasna.parlic.bozovic@pr.ac.rs
2
͉ͪͯ ΒͰ ͻͰͲ;Ͷͽͪͽ ͳͼͽͻͪͱͳͬͪΔͪ ; ͵ͬͳͻ; ͪ;ͭ ͺͻΒͰ͵ͽͪ t̓ͼͬ ͳ ͅͰͽͳΒͪ ͳͲͷͰΌ; ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪͳͰͬͻͳͽͰͭͻͪͳΒͪi
ͰͬͳͯͰͳͳͫͻΒ***
͵ΒͳͺͯͻͱͪͬͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰ
ͪ;͵Ͱ
ͳͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͳͪ;ͺͲͪͬͪΔͰͷͼͪͼͽͬͪͻͳͷͪ͵ΒͰΒͰͼͻͰͽͪ;ͼͬͷ͵ͻ;ͱͰΔ;͊ͰͶͳͯͫͰͼ;;ͼͶͬͳͶͰͳͼͽͪͶͺͻͰ
͵ͳͯͪΔͰͼͬͭ͵ͶͬͪΔͪ
ͺͪΒͰ͑ͽͪΒͰͻͬͻͪͫͻͪͲͬͪΔͰͺͯͻͪͲ;ͷͰͬͪͶͳͺͯ;ͪͬͪΔͰ
͵ͯ͵;ΕͰ
ͭͯͰͷ;ΒͰ;ͳͽͰΓͫͳ;ͺͻͪͬΔͰͭͬͽͪ̀ͪͬͻͳΒͰͻͰͪͶ;ͭͳͷͪͲͳΒ;͋͵ͷ͵Ͷ
ͬͪΔͪͼͰͳͲͯͬΒͳͺͼͬΒͳͷͼͺͼͫͼͽͳͷͪͳͯͶͳͳͷͺͼͽͳͭ;ΕͳͷͪͳͻͰͲ;Ͷͽͪͽͳͷ̺ͪͰΕͼͪ
ͭͯͳͪͺͰΒͰͯͪͯͪΒͰͺͻͳͬͪͽͰͪͼͬͰͼͬΒͳͷͬͻΔͪͳͷͪ
ͪͶͳͳͼͽͪͻͳΒͳͷͪͯͼͰͫͰ͊ͪͷͼͽͪͶ
ͼͰͫͪͬͳͳͲ;ͪͬͪΔͰͷͪΒͻͪͲͶͳͳͽͳΒͳͫͶͪͼͽͳ͵ΒͰͼ;ͳͲͶͪͲͳͶͰͬͪ͵ͬͳͻͪ͵Ͷͼ͵ͭ͵;ͻͳ
͵;Ͷ;ͷͪ
ͳ;ͺͲͪͬͪͳͷͭͺͻͰͰͭͽΒͰ;ΔͰͭͬΒ͵ͶͳͽͫͳͶͺͻͰͯͬͳΌͰ͊ͬͰͶͳ͵ͷ
ͲͪͽͳͱͰΓͷ;ͺͲͪͬͪΒͰ̓ͪͽͬ;ͳ͎Ͱͻͫͪͻͽͬ;ͿͳͶͲͿͳΒ;
ͺͻ;ͪͬͪΒͰ͵ΔͳͱͰͬͼͽ
ͼͬͰͽ
ͼ͵; ͳͼͽͻͳΒ;
ͿͳͲͳ͵;
ͷͪͽͰͷͪͽͳ͵;
ͪͶͳ ͳ ͺͻͪ͵ͽͳͰ ͬͰͽͳͰ ͵ͪ ͽ ͼ; ͵ΔͳͭͬͰͲͳͽͬ ͳ
ͼͽͰͭͻͪͿͳΒͪ̓ͪͼͳΒͰΒͰͼͪͷͼͽͪͶͼͪͬͶͪͯͪͳͰͷͪ͵ͳͳͭͻ͵ͳΒͰͲͳ͵́ͼ͵;ͼͽͬͼͽͰͰͺͯ;
ͪͬͪΔͰͷΒͬͳͰΒͰͺͻͯ;ͫͳͶΔͰͭͬͯͼͺͻͰͷͪͼͬͪΒͪΔ;ͲͪΔͪ
͆ͪ͵ͲͪͬͻͰͰͻͰͪͶ͵ͰͼͪͳͲ;ͲͰͽͳͷ;ͼͺͰͷ
͉;ͯͶͿ͑ͽͪΒͰͻ;ͺͳͼ;ΒͰ̺ͳͼ͵;ͽͰ
ͳ͵;͵Ͷ;;̹Ͱ;
ͭͯͰͪͼͽͪͬΓͪͯͪ ͼͰͫͪͬͳ ͼͬͰͼͽͻͪͳͷͳͽͪΔͰͷͳͼͽͳͪΔͰͷͲͪΔ͈ͪͻͰͯ
ͼͬͳͺͻͰͯͷͰͽͪ
ͷͪͽͰͷͪͽͳ͵Ͱ
ͳͼͽͻͳΒͰ
ͰͷͳΒͰ
ͼͬͰͬͰΕͳΒͰͳͫͻΒͿͳͶͲͿͪͳΒͳͷͯͰͶͳͷͪͼͰ
͑ͽͪΒͰͻͼͪͷͼͽͪͶͫͪͬͳ͋ͭͪΒͰͺͯͼͽͪ͵ͶͯͪͺͪΌͪͳͺͻͰͯͪͬͪΔͪͿͳͶͲͿͳΒͰͪ;ͳͬͰͻͲͳ
ͽͰͽ;;̹Ͱ; ͇ͽΒͰͪΔͰͭͬͻͪͯͳͲͬͻͳͶͺͼͰͫͪ;ͽͳͪΒ
ΒͰͼͽͰͼͶ;ͪΔͰͪͼͬͪͰͷͪ͵Ͱ
͵ΔͳͱͰͬͼͽͳ
ͪ͵ΒͳͷͪΒͰͳͷͪͺͻͳͶͳ͵ͰͯͪͼͰͯͰͽͪΓͳΒͰ;ͺͲͪͼͻͪͯͬͳͷ̻ͪͰͽͰͪͳ͑ͳͶͰͻͪ
͊ͬͻͰͷͰͷ
͑ͽͪΒͰͻͺͼͽͪΒͰͼͬͰ;ͯͪΓͰͳΒͳͯͺ;ͽͪ͵ΒͳͷΒͰͺͪ
ͺͲͳͬͪ͵ͷͰͼͰͺͻͰͯͪ
ΒͰͻͼ;ͭͪͿͳͶͲͿͳΒͪͳͬͪͲͪΔͪͯ͵ΒͳΒͰͯͶͪͲͳͼͬͰͬͳͰͺͻͳͬͶͪͳͶͳ͆ͪͺͬͻͳ;ͼ;
ͺͰͶͰͯͪͳͲͶͪͲͰͷͳͼͶͳͳΔͰͭͬͪͼͬͪͽͪΔͪͪ;ͷͼͬͰͽ; ͵ΒͳΒͰͼͺͲͪΒ ;ͯͰͽͳΔͼͽͬ;
͇ͼͶͪ;ͼͬΒͳͷͻͪͲͷͳΓͪΔͳͷͪ͑ͽͪΒͰͻͯͰ͵ͶͰ ͪͶͪͲͳ;ͯͰͶͳͷ̺ͪͪͪ͠ͶͿ̻ͭͪͭͪͰͽͰͪ
͇͉ͯ;ͯͶͿ͑ͽͪΒͰͻͯͫͳΒͪͺͲͳͬͯͪͲͪͽͪͷͺ;ͺͻͳͻͰͯͳ̻ͰͽͰͬͪͯͰͶͪͺͻͳͻͯΒͪ;ͳ
;ͲͫΒͪͬΓͳͬͪΔͰͼͬΒͳ;ͬͯͪͺΒͰͯͳͳͷͳͲͯͪΔͳͷͪ
ͽͳͳͳ̓ͪ͵ͫͳ̻ͰͽͰͬͽͪͯͪͰͯͬΓ
ͺͲͪͽͻͪͯͺͻͳͫͶͳͱͳͼͬͰͽ;ͳͺΒͪͼͳΔͰͭͬͰͳͯͰΒͰ
ͪͺͳͼͪΒͰͳ ΒͰͯ;;ͬͯ;͵Δͳͭ;
ͰͺͳͼͽͰ
ͷͶͭͳΒ;̻ͰͽͰͬͭͺͻͳͼͽ;ͺͪͪ;ͳ
ͺͯͪͲͳͬͷ͋ͰͻͳΒͪͲͪΔͪͼͪͯͻͱͪͪ;̻ͰͽͰͬΒ͵ͰͺͳΒͳ
ͼͬͰͽͪ
̻ͯͳͰͼͰͶͳͼͰ;̺ͪΒͷͪͻ;͆Ͱͷͪ͵Β
ͭͯͰͼͰͫͪͬͳͳͼͽͻͪͱͳͬͪΔͰͷͳͳͲͯͪͬͪͽͬͷ̻ͰͽͰ
ͬͳ ͺͻͳͻͯͪ;ͳ ͻͪͯͬͪ ͆ͪͻͰͯͳ ͼͰͯͪͷ ͭͯͳͪ
͵Ͷͳ͵ ΒͰ ͱͳͬͰ ͳ ͻͪͯͳ ; ̺ͪΒͷͪͻ;
͑ͽͪΒͰͻΒͰͫΒͪͬͳͺͻͰ͵ͻͪͯͬͪ
;͵Γ;;Β;Εͳͳͯ͵ͽͻͪͽ͵ΒͳΒͰͺͻͰͯͼͽͪͬΓͪ;ͬͯ;ΔͰͭͬ
ͻͰͬͶ;ͳͪͻ ͯͰͶ ͍ͳͶͲͿͳΒͪ ͼͶͫͯͰ
ͫΒͪͬΓͰ Ͱͽ ͵ͪͼͳΒͰ ͆ͪ͵ ̺ͪΒͷͪͻͪ
͉;ͯͶͿ
͑ͽͪΒͰͻͼͰͼͰͶͳ;̹ͰͻͶͳ̽ͽͪͯͪͼ;ΔͰͭͬͳ;ͬͳͯͳͯ;ͬͷͼͬͰͽ;ͳͼͺͼͽͬͰΒͿͳͶͲͿͳ
Βͳ;ͺͽͺ;ͼͽͳͼͪͲͻͰͶͳ
ͳͪ͵; ͼͬͷ͵ͻ;ͱͰΔ;Β;ͬͰ͵ͳΒͰͪͳͪͪͻͪͲ;ͷͰͬͪΔͰ̽͵ ΒͰ
ͱͳͬͰ;̹ͰͻͶͳ;
ͺͼͽͪΒͰ;ͻͰͯͳ͵ͳͬͶͪͼͳ͵ΒͰͯͭ͵ΔͳͱͰͬͭͪͼͺͳͼͪ
ͪͶͳͳͼͬͰͪ͵ͽͳͬͳΒͳ
͵ͪ ͺͻͰͯͪͬͪ ͪ ͉ͪͯͳ͵ͷ ͫͻͪͲͬͷ ͳͼͽͳͽ;ͽ;
ͭͯͰ ΒͰ ͯͻͱͪ ͺͻͰͯͪͬͪΔͪ ͳͲ ͻͪͲͶͳͳͽͳ
ͫͶͪͼͽͳ
́Ͳ;ͲͰͽ ͪ͵ͽͳͬͪ ͳ ; ͺͼͶͰͯΔͳͷ ͭͯͳͪͷͪ ͵ͪ ͺͻͰͯͼͽͪͬͳ͵ ͳͻ͵ ͻͪͼͺͻͼͽͻͪΔͰͭ
ͺ͵ͻͰͽͪ
;ͷͻΒͰ;̽ͪͻ;
;ͭͯͳͳͼͬͭͱͳͬͽ̺ͪͪͼͺͳͽͪΔͰͷͳͫͻͪͲͬͪΔͰͷͫͪͬͳͼͰ͵ͪ͵
;ͽͰͻͳΒͳ
ͽͪ͵ͳ;ͺͻͪ͵ͼͳ͢ͰͭͬͪͪͽͻͺͲͿͼ͵ͪͼͬͪͽͪΔͪͻͪͲͬͳͶͪͼ;ͼͰ;ΒͰͯͳͼͽͬͰͳͺͭͶͰͯ
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
ͪ ͼͬͰͽ ͐ͬͰ͵ͪ ͳ ΔͰͭͬ; ͺͻͳͻͯ; ͺͻ;ͪͬͪ ΒͰ ; ͼͬΒͳͷ ͬͪͼͺͳͽͫͻͪͲͬͳͷ ͳͯͰΒͪͷͪ ͆ͪ
ͼͬ;ͽͭͪΒͰͯͻͱͪ͵ͺͻͰͯͪͬͪΔͪͼͺͰͯͪͭ͵ͷͽͰͷͪͽͳ͵ͷ
;ͫͻΒͳͷͲͰͷΓͪͷͪ́ͯͰΒͰ
ͯ͵ΒͳΒͰͯͪͺͻͰͽͳΒͰΒͰ;ͺͰͯͪͭ͵;͵ͰͺͳΒ;ͪͼͬ;͵ΒͰΒͰͼͬͪͳͺͻͬ;
͵Ͷ;
; ͳΒͰͷ ΒͰ ͻͪͯ; ͳ ͼͪͷ ;Ͱͼͽͬͬͪ ͊ ͬͻͰͷͰͷ ΒͰ ͻͪͲͬͳΒͰ ͳ ͳͽͪͬ ͼͳͼͽͰͷ ͵Ͷͼ͵ͳ
ͳͼͽͳͽ;ͳΒͪ
͵ΒͰͼͰͳͯͪͯͪͪͼͻͪͲͬͳΒͪΒ;;ͼͬͰͽ;
ͽͺͽͬͻΌ;ΒͰͲͪͪΒ;ͺͻͳͬͪΕͰͼͽΔͰͭ
ͬͳͺͰͯͪͭ͵ͳͳͯͰΒͪ;̾ͬͻͺͳͳͼͬͰͽ;
͏̸̸͉͉͇̺̾͆͋̈́͆̾͑͋͆̾̾́̽̾̾͠͠ – ̸̸̸̸͉͇͈͇͍̺͇͉͍͆͋́̀́́̽͊̓͠͠
̸̸̸͈̻͇̻͇͉̾̽́́̈́͠ͅ
̸ͽͻͺͿͳͲͳΒͪ͵ͪͿͰͷͰͼͽͻͰͷͳͺͭͶͰͯ;ͪͼͬͰͽ͵ΒͳͼͰͪͺͭͯͪͪͳͷͱͰ;ͺͽ
ͻͰͫͳͽͳ;ͪ;ͳͬͪͼͺͳͽͪΔ;ͳͷͰͽͯͳͳͪͼͽͪͬͰ͈ͻͰͷͪͬΒͽͰͻͳΒͳ
ͺͲͪͬͪΔͰͬͰ͵ͪͳΒͰ
Ͳͪͼͬͪ ͪ ͺ;͵ͷ ͺͲͪͬͪΔ; Γ;ͯͳ ͇ͬͪ͵ͬ ;ͺͲͪͬͪΔͰ ͬͰ͵ͪ ͯͼͰͱͰ ͯ ͼͬͰ Γ;ͯͼ͵ͭ
ͫͳΕͪ͌ͼͬͪ͵Βͳͯͳͬͳͯ;ͳͺͪͼͫͺͻͰͺͲͪΒͰͼͰͳͬͳͯͳͺͻͬͰͼͽͬͰͬͰ͵ͅͰΌ;ͽͳͷ
ͪͽͻ
ͺͿͳͲͳΒͪͳΒͰͪͺͼͽͻͪ͵ͽͪͽͰͻͳΒͪ
͵Βͪ
ͼͺͲͪΒ;ΕͳͬͰ͵ͪ
ͽͳͳͪͻͪͶͪΔͳͬͪΔͰͷΔͰͭͬͳ
ͼͪͭͪͅͳͼͶͳͬͰ͵;ΒͰͼ;ͯͱͳͬΓͪΒͳͬͰ͵̸ͪͽͻͺͿͳͲͳΒͪͼͺͪΒͪͽͰͻͰͽͼ͵ͺͼͷͪͽͻͪΔͰͼͬͰ
ͽͪ ͼ ͰͺͼͻͰͯͳͷ ͺͼͷͪͽͻͪΔͰͷ ͺ;ͳͷ ͱͳͬͽͷ ͇ͬΒ ͽͰͻͳΒͳ ͳΒͰ Ͱͺͯ ͯͪ ͬͰͽͪ͵ͳ
ͺͻͳͷͰΔ;ΒͰͺͽͰͲͪ͵ͳͽͼͽͳͪͺΒͰͯͳͳͷͱͳͬͽͳͷͺΒͪͬͪͷͪ
ͬͰΕͼͰͯͼͪͷͭͺͰͽ͵ͪͼͺͪΒͪ
;ͺ;ͷͱͳͬͽ;
ͼͪͷͳͷͽͳͷͽ;ΔͰͷ;ͳͺͽͰͺͼͷͪͽͻͪ͵ͪͼͪͷͱͳͬͽ
͉;ͯͶͿ͑ͽͪΒͰͻͼͰͬͰͷͪͫͪͬͳͬͳͷͿͰͷͰͷ
ͼͷͪͽͻͪΒ;ΕͳͯͪͪͽͻͺͿͳͲͳΒͪͺͻͰͯͼͽͪͬ
ΓͪͼͺͲͪΒ;͵ΒͪͼͽͬͪͻͪͬͳͰ̸͠;ͬͰ͵;̸ͽͻͺͿͳͲͳΒͪΒͰͺ;ͽͼͺͲͪΒͰ͵ΒͳͱͰͶͳͯͪͯ;ͬ;
ͬͰ͵;ͯͬͰͯͰͯͯ;ͬͭ;͵ͼͷͼ;
ͽͪ͵ͯͪ͑ͽͪΒͰͻͺͯͬͳͷͿͰͷͰͷͺͯͻͪͲ;ͷͰͬͪͯ;
ͬ;ͪ;͵;͵Βͪͷͭ;Ε;ΒͰΓ;ͯͳͷͪͯͪ;ͺͲͪΒ;ͯ;ͬ;ͺͲͪͯͳ;ͼͬͰͭͪͽͳ͵ͻ;ͱ;ΒͰ͇ͪΒͰ
ͼͷͪͽͻͪ͑ͽͪΒͰͻ
tͺ;ͽ ͼͺͲͪΒͰ͵Βͳͽͻͪͱͳͯ;ͪͯͪͪΔͰͭ<ͯͪΔͰͭ
ͺͻͳͷ͈̹͠>ͬͰ͵ͪi
͑ͽͪΒͰͻ
ͼͽͻ
͈ͻͳͽͷͰ
ͽͪΒtͺ;ͽͼͺͲͪΒͰͯ;ͬͭͪͼͬͰͽͪi
ͺͻͰͷͪ͑ͽͪΒͰͻ;
tͬͰ͵ΒͰ;
ͯͫͪͷͻͪͺͻͶͪͲͳͽͳ;ͺ;ΒͼͬͰͼͽͳͺͼͽ;ͺͳͷͳͲͭͻͪΌͳͬͪΔͰͷͳͺͻͰͫͶͳ͵ͬͪΔͰͷͼͬͭͪ
̸͠i ͑ͽͪΒͰͻ
ͼͽͻ
͋ͪ͵ΌͰ
ͺͻͰͷͪ͑ͽͪΒͰͻ;ΒͰͽͫͳͶͷͭ;ΕͰΒͰͻtͪͻͪͭͰͶͅͳͪΒͶ͵ͪ
ͯ;ͬͻͰͷͰͪ;ͼͷͰͻͪͬͪΓ;ͯͼ͵ͷͳΓͰΔͰͺͻͰͷͪͯ;ͬͼͽͳi ͑ͽͪΒͰͻ
ͼͽͻ
͋ΒͰͲͪͳ
ͶͯͪΕͰͺΒͰͯͳͪͪͽͰͷͰΓ;ͬͶͪͼͽͳͽͭͷͳΓͰΔͪͳͶͭͳ͵ͭͲͪ͵Γ;ͳͬͪΔͪͳͷͪͽͳͷͭ;Εͼͽ
͵ͻͲ͵ͶͬͪΔͰͯͪͪΌͰͺͻͳͼͽ;ͺͯ;ͫ͵ͳͷͯ;ͬͳͷͼͺͲͪΒͪͷͪ͐ͳͼͽͳͽͰͶͰ͵ͽ;ͪͶͷͳ
ΓͰΔͰ ͬͰͲͪ ΒͰ ;Ͳ ͷͪͽͰͻͳΒ; ͳ ͺͻͳͲͪΒͰ ͼͪͷ ͷͪͽͰͻͳΒͪͶͳ ͼͬͰͽ ͵Βͳ ͼͰ ͷͱͰ tͯͰͶͬͪΔͰͷ
ͪͻͪͭͰͶͪ ͅͳͪΒͶͪ ͵ͻͲ ͪͽͻͺͲͿͼ͵ ͵ͶͬͪΔͰ ͺͻͰͫͻͪͲͳͽͳ ; ͯ;ͬ ͳ ͳͷͪͭͳͪͽͳͬ
ͷͳΓͰΔͰi ͑ͽͪΒͰͻ
ͼͽͻ
͋ͪ͵
ͺͻͰͷͪ͑ͽͪΒͰͻ;
ͼͪͪ͵ͽͳͬͳͷΓ;ͯͼ͵ͳͷ̸͠ͽͻͰͫͪͺͻͫͳͽͳͼ;ͷͻͪ͵ͳͼͽͭͷͪͽͰͻͳΒͪͶͳ
ͲͷͪͳͲͪͯͫͳͽͳ;ͬͳͯ;ͳͼͽͳͳͽͼͽͪΔͰͼͽͬͪͻͳ̽;ͬ
ͳͷͪͭͳͪͽͳͬͷͳΓͰΔͰͪͼͽͪΒͰͼͪͭͷ
ͼͻͪ
ΒͰͱͳͬ
ΒͰͷͻͪͶ͆ͪͺͻͽͳͬ
ͪͳͷͳΓͰΔͪͯͪͪΔͰͺͻͳͻͯͰͪ;ͼͽͳ
ͪͺͼͽͻͪ͵ͽͪΒͰ
ͶͪͯͪͳͳͼͽͪͷͻͪͶͪ͑ͽͪΒͰͻͪͯͪΓͰͼͷͪͽͻͪͯͪΓ;ͯͼ͵ͪͼͺͲͪΒͪ;ͲͯͻͰΌͰ
͵ͶͬͪΔͰͰͷͪͭͻͪͳͰΔͪ;ͼͺͲͪͬͪΔ;;Ͷͭ
ͪͶͳͳͪͽ;ͶͭͼͬͰͽͪ͆ͪtͳΓͰͷͱͰ
ͫͳͽͳͼͪͷ ͳͯͳͬͳͯ;ͪͶͪͼͺͲͪΒͪͯ;ͬͭͼͬͰͽͪ
ΒͰͻͲͪͯͪͽͪ͵ͼͷͳͼͺ;ͳͶͳͽͰ͵ͯͪ͵ͪͯͪͪͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯ;ͬͰ ͼͺͲͪΒͰ ͫͶͳ͵;ΒͰͷ ͽͪ͵ ͯͪ Ͱ ͫ;ͯ; ͺͻͳͼͽ;ͺͪͰ ͼͬͪ͵ͷͰ ͵ ΒͰ ͼͺͼͫͪ Ͷͭͳ͵ͳ
ͷͳͼͶͳͽͳͳͲͪ͵Γ;ͳͬͪͽͳi ͑ͽͪΒͰͻ
ͼͽͻ
͈ͻͳͻͯͪͪͷΒͰ
ͼͷͪͽͻͪ
;ͼͪͯͳͶͪͯͻͰΌͰͰͺͽͻͰͫͰ
ͪͷͰΌ;Δͳͷͪͽͪ͵ͬͰͺͽͻͰͫͰͳΒͰͲͪͯ
ͬΓͰΔͰͺͻͰͺ;ͽͪͪΒͬͶͪͼͽͳͽΒͯͰͶͪͽͼͽͳ͆ͪͪͽͰͱΔͪͲͪͼͺͲͪΒͷͼͪͷΒͰͺͼͰͫͪͫͶͳ͵
ͽͭͰͲͪͯͬΓͼͽͬͪ͑ͽͪΒͰͻͬͫΒͪΔͪͬͪͪͺͻͳͷͰͻ;ͼͽͪͫͶͪͪ͵ͭͪͺͭͶͰͯͪͷͯͬͪͺ;ͽͪ
ͷͱ
ͯͪΕͰͷΒͰͯͷͬͳͯͰͽͳͭͻͪͰ;ͷͳͻͬͪΔ;
ͪͯͻ;ͭͳͺ;ͽ;ͺ͵ͻͰͽ;͋ͪͼͺͪͱͪΔͰͰΕͰͲͪͯͬ
Γͳͽͳ͊ͪͼͬͪ͵ͷͺΒͪͬͷͪ͵Β;ͪͳΌͰͷͯͫͳΒͪͷΒͰͯͪͲͪͯͪͽͪ͵
ͪͼͬͪ͵ͳͪͷͯͱͳͬΓͪΒͺͼͽͪΒͰ
ͲͪͭͰͽ͵͇ͪͪΒͬͳͰͺͻͰͷͪͰͷ;ͬͰ͵ͽͰͱͳ
ͺͻͰͷͪͰͷ;ͬͰ͵ͷͱͰ;ͲͯͳΕͳͺͭͶͰͯ
Ͳͪͪ
ͬͪ͵ͪͪͽͺͻͳͻͯ
ͽΒͫͱͪͼ͵͊ͽͭͪΒͰͺͻͰͯͬͪͼͺͳͽͪͪ
ͺͻͰͷͪ͑ͽͪΒͰͻ;
ͼͽͪͬΓͰͬͻ;ͼ͵ͳ
Ͳͪͯͪͽͪ͵
ͳͲͻͪͲͳͽͽͰͱͪ͵;;ͽͪͻͫͻͪͲͬͪΔͪ;ͼͬͳͷ͵Ͷͪͷͪ͋ͪ͵ΌͰ
ͼͷͪͽͻͪͯͪͬͪͼͺͳ
ͽͪͳͳ;ͳͽͰΓͳͷͻͪΒ;ͺͪ͵ͯͪͳͷͪΒ;;ͬͳͯ;ͽͪͽͺͻͳͻͯͪͯͰͽͰͽͪ;ͺͽͰͲͪͽͰͬͪ;ͼͬͷͻͪͲͬΒ;
;ͺͰͻͳͯ;ͳͲͷͰΌ;ͺͻͷͰͰͲ;ͫͪͳͺͶͰͲͻͰͶͼͽͳ͉ͪͲͷͰͪͼͬͳͷͻͪͶͳͺͻͪͬͪͪͳͻͪͲ
ͬͳΒͪΔͰͳ͵ΒͳͼͰͷͻͪΒ;ͺͼͷͪͽͻͪͽͳ͵ͪͺͻͪͬͳͷͱͰͼͰͼͽͬͪͻͳͽͳͪ͵ͼͰͳΓͪͪͼͰΕͪΒͳ
ͱͳͬͽ
ͪͼͳͷͺͪͽͳΒͰͳͪͽͳͺͪͽͳΒͰ͇ͼͰΕͪΒͳͼ;ͯͷͻͪͶͷͽͻͰͫͪͶͫͳͯͪͼͰͳͲͭͻͪͯͳ;ͺͷͰ;
ͽͷͺͰͻͳͯ;
͐ͬͰ͵;ͻͪͲͬΒ;
ͺͻͰͷͪ͑ͽͪΒͰͻͬͷͼ;ͯ;
ͷͻͪͺͻͰͼͬͰͭͪͼͬͰͽ;ͺͲͪͽͳ͵ͻͲͯͻͪͼͶͭͬͰ
͵ͪ tͅͱͰ ͼͰi
͵ͪͱͰ
tͺͻͳͷͰͽͳͽͳ ͵Ͷͳ͵ ΒͰ ͲͪͪΒͪ ͫͻͪͲͬͳ ͳͷͺ;Ͷͼ ͼͪͯͻͱͪ ; ͽͪ͵ͬͷ
ͪͳ; ;ͺͲͪͬͪΔͪ
͵ͪͯͪ ͼͰ ; ͳͼͽͳͼ͵Β ͼͺͲͪΒͳ ͬͰ͵ͪ ͺͽͻͪͱͳ ͺͻͪͬͳ ͯͼ ͺͻͰͷͪ ͯͰͽͰͽ;
ͪ͵ͺͻͬͰͽͻͰΕͳͰͯͻ;ͭͭͺͰͻͳͯͪͱͳͬͽͪ͋ͪͯͪͼͰͯͼͰͱͰͪΒͬͪͱͳΒͪͽͪ͵ͪ;ͱͳͬͽ;i ͑ͽͪΒ
Ͱͻ
ͼͽͻ
. ͋ͪ͵ΌͰ
͑ͽͪΒͰͻͼͰͫͪͬͳͳ;;ͽͪͻΔͷͷͽͳͬͪͳΒͷͳͯͫͻͷͬΓͷ;͵ͬͳͻ;
ͺͰͻͳͯͳͲͪͳΒͰͯͰΒͰͭͻͪͲͬΒ͇ͪͺͻͳͷͰΕ;ΒͰͯͪtͯͰͽͰͺͶ;ͼͬͰͼ
;ͷͪΔͰͳͶͳͬͳͰͷͻͪͷͼͰ
ΕͪΒ;ͺͻͱͳͬΓͪͬͪΔͰͷ;ͫͳͽi ͑ͽͪΒͰͻ
ͼͽͻ
ͬͰͷͪΒͰͫͳͽ
ͺΔͰͷ;
ͪͯͪΓͰ
ͯͪͷ;ͼͰ
ͽͪͯͪͺͻͳΌͰͪͺͻͪͬͳͪͳ
ΒͰͻͯͽͭͪͫͰͼ͵ͪͷͭͲͪͬͳͼͳͳͽͪͬΔͰͭͬͯͪΓͳͱͳͬͽ̺ͪͼ
ͺͳͽͪͷͻͪͺͻͰͯͰͼͬͰͼͳͷͯ;ͫͳͪͷͪͯͰΒͰͯ;Ͱͯͪͯ͵ͪͱͰͯͪΒͰͪ;ͽͻͳͽͰͽ;ͼͬͰͽͼ͵ͷͺͻͰͽ͵;ͼ
ͺͻͪͬͷͼͬͪͳͯͪͺͼͽΒͳ͌ͲͺͷΕͳͼͽͳͼ͵ͰͼͺͲͪΒͰͬͰ͵ͪ;ͬͳͯͰΕͰ ͼͰͯͪΒͰ;ͬͷͺͰͻͳͯ;
Ͱ͵ͷͯͰͽͰͽ;ͺͽͻͰͫͷͪͶͺͻͪͬͳͻͰͳ
ͯ͵ΒͰͰ͵ͷͯͻ;ͭͷͺͽͻͰͫͬͳͰ͋;ͼͰͯͪΓͰͯͰͪ
ͬͪͳͰͽͯͶ;;Β;ΕͰ
ͪͽͽΕͰͼͰͯͰͼͳͽͳͲͪͬͳͼͳͳͼ͵Γ;ͳͬͯͫͳΕͪͼͪͷͭͯͰͽͰͽͪ ͑ͽͼͰ
ͷͻͪͶͰͼͪͭͰͽͳͰ
ͷͻͪͶͰͼͳͭ;ͻͼͽͳͳͷͻͪͶͭͼͽͪͬͪͯͰͽͰͽͪ
ͬͪͱ;;Ͷͭ;;ͽͷͰͳͷͪͬͪͼͺͳ
ͽͪ͵Βͳ;ͬͷͺͰͻͳͯ;ͱͳͬͽͪͷͱͰͰͳͲͻͰͳͬͺ;ͯͪͺͻ;ͱͳ̸͵ͼͰͷͻͪͶͳͼͰΕͪΒͳͼ;ͯ
ͯͺ;ͫͰͻͽͰͽͪͻͪͲͬͳΒͰͪͺͻͪͬͳͪͳ
ͯͪΕͰ;ͼͶͰͯͰΕͰͷͺͰͻͳͯ;ͱͳͬͽͪͫͳͽͳ;ͷͭ;Εͼͽͳ
ͯͪͫ;ͯͰͺͻͳͬͪΕͰ;ͼͶͫͯΒͬΓͳͅͶͪͯͳͬͰ͵͵ΒͳͲͪͬͻͪͬͪͼͬ;͵Ͷ;ͳͲͯ;Ͱͬͳ
;ͽͳͪΒͪͼͬΒͳ͵Ͷͼ͵ͳͯͪͪ;ͱͳͬͽΕͰͺͰͽͳͼͪͼͫͷͼͰΕͪΒͯͪͼͰ;ΔͰͷ;ͷͻͪͶͳͳͷͺ;Ͷͼͳ
; ͼͳΒͪͶΒ ͲͪΒͰͯͳͳ ͼ ͯͻ;ͭͳͷ ͬͰ͵ͷ ͻͪͲͬͳΒͪΒ; ͳͲ ;;ͽͻͪΔͰ ͼͪͭͰ ΒͰͯͭ Γ;ͯͼ͵ͭ ͫͳΕͪ
͑ͽͪΒͰͻ
ͼͽͻ.
͆ͪ͵ͺ;ͫͰͻͽͰͽͪͺΒͪͬͳΕͰͼͰͬΓͪ͵ͪͷͻͪͶΒͪͪ
ͬΓͪ͵ΒͪΒͰͺͻͰͽͭͪ
ͳͪͶͪ;ͺͻͪͬͳͶͰͭͬͪͷͷͻͪͶͷ
ͼͰΕͪΒͷͼ;ͯ; ͇ͬͪΒͺͼͽ;ͺͪ͵ͽͪ͵ΌͰ
͑ͽͪΒͰͻͺͯͻ
ͫͺͻͪͽͳͳͪͪͶͳͲͳͻͪ͌ͽͬͻͰͷͰΒͰ;ͼͬͰͼͽͳͬͰ͵ͪͯ;ͫ͵ͫͳͶͪ;͵ͻͰΔͰͪͷͳͼͪͯͪΒͰ͵Ͷͼ
ͽͬͳͼ͵Γ;ͳͬΒͰͯͪͯͫͪͬͰͲͪ͵ΒͳͷͪͼͰͫͻͳͰͯͻͱ͇ͪͬͪͽͷͰΒͰ͑ͽͪΒͰͻͺͯͻͫͻͪͲͷͳ
Γͪ
ͼͷͪͽͻͪΒ;Εͳͯͪ͵ͶͪtͪͼͬͳͷͼͬΒͳͷͼͽ;ͺΔͰͬͳͷͪΓ;ͯͰͳͲͭͻͪΌ;ΒͰͪͪͳͪ͵Βͳͼ;ΔͰͳ
ͺͶͪͲͳͳͺͽͻͰͫͳͯͻͱͪͬͳͲͪͺͼͶͬͰ͵ΒͰͪͼͷͪͽͻͪͰͺͯͳͷi ͑ͽͪΒͰͻ
ͼͽͻ
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
͑ͽͪΒͰͻͼͰͪͳͼͽͷͷͰͼͽ;ͯͻͱͳͳͽͰͲͰͯͪt͵ͶͪͼͶͳ͵ͪͬͪͺͽͻͰͫͰͯͻ;ͽͬͪi ͳͼͽ
;͵ͪͲ;Β;Εͳ
ͺͻͳͽͷͪͺͻͳͷͰͻtͼͽͪͻͰͯͻͱͪͬͰi
͵ΒͪΕͰͼͰtͺͻͰͫͻͪͲͳͽͳ;ΒͰͯ;ͬͰͶͳ͵;ͺͻͳͬͻͰͯ;ͻͭͪͳͲͪ
ͳΒ;i ͳͼͽ
͌ͽΒͻͭͪͳͲͪͳΒͳ
ͼͷͪͽͻͪ
ͽͻͰͫͪͶ ͫͳͪͼͽͪͬͳͽͳͽͻͪͯͳͳΒ;ͯͻͱͪͬͰ͵ͶͰ
͆ͪͯͪΓͰ
ͺͽͯͻͱͪͬͪͳͺͻͳͬͻͰͯͪͳͼ;ͳ͵ͪ͵ͯͬΒͰͰͯΓ;ͯͼ͵ͰͺͻͳͻͯͰ
ͬͰΕͺͻͰͯͼͽͪ
ͬΓͪΒ;ΔͰͰͻͰͲ;ͶͽͪͽͰ
ͯͪͼͰͳ͵ͪͯͪͰͽͻͰͫͪͺͻͳͫΒͪͬͪͽͳͯͪΕͰͳͼͽͳͼ͵ͳͼͶͫͯͳͯ;ͬͳ
ͱͳͬͽͫͳͽͳͺͼͽͪͬΓͰͪͼͪͷͼͬΒͳͷͼͬͪͷͪ
ͫͻͪͲͬͪͽͳΓ;ͯͰͽ;ΌͰͰͯͼͽͬͪͻͼͽͳt<>
ͬͪ͵ͬͪͬͻͼͽͪΓ;ͯͳͽ;ΌͰͳͯͼͽͬͪͻͼͽͳͪͼͽͪΒͰ;ͺͻͪͬͯͪ͵ͪͯͪͺͼͽΒͰΕͪͯͻͱͪͬͪͳͺͻͳͬ
ͻͰͯͪ;ͻͰΌͰΔͪͪͼͬ;ͽͭͪͻͰͭ;Ͷͳ;ͫͻͪͲͬͪΔͰͳ͵Ͷͼͽͬ͐ͬͰ͵ͷͱͰͯͪͺͼͽͪͰ͵ͪ
ͬͪͼͺͳͽͪ
͵ͪ ;ͳͽͰΓ ͼͪͷ ͪ͵ ͪ ͼͶͫͯͪ
ͳͯͳͬͳͯ;ͪͶͳ ͪͳ ͼͽΒͳ ͼͺͻͪͷ ͼͬͭ ;Ͱͳ͵ͪi
ͳͼͽ
. ͐ͬͰ͵;ͻͪͲͬΒ;
ͺͻͰͷͪΔͰͭͬͷͼ;ͯ;
ͽͻͰͫͪͶͫͳͯͪͯͻͪͼͽͰ;Ͳͼͪͭ;ͬͪͼͺͳͽͪͪͳ;ͳͽͰ
Γͪ͵Βͳͼ;ͰͲͪͬͳͼͳͯͯͻͱͪͬͰͳΔͰͰ;ͺͻͪͬͰͳ͵Βͳͼ;;ͼͽͪΔ;ͯͪͼͶͫͯͻͪͲͬͳΒͪΒ;ͳͯͳͬͳ
ͯ;ͪͶͰͼͺͼͫͼͽͳ
ΒͰͻͳΔͳͬͰͼͺͼͫͼͽͳͼͷͰΒ;ͼͶͫͯͯͪͯͰͶͪΒ;
͊ͬͰͼͽ
ͯͪ͵ͶͰ
;ͯ;ͬͷͱͳͬͽ;ͼͬͪͷͲͫͭͼͰͫͰͼͪͷͭ
;ͯ;ͬͷͱͳͬͽ;;͵ΒͰͷ
;Ͱͼͽͬ;ΒͰͳΓ;ͯͼ͵ͪͯ;ͪ
ͳͲͭ;ͫΓͰͪΒͰ͋ͷͰͼ;ͺͻͳͺͷͭͶͳͳͯ;ͼͽͻͳΒͪͶͳͲͪͷͳͺ;͵ͺͼͷͪͽͻͪ
ΔͰͺͻͳͻͯͰ
ͪͺͻͰͷͪ͑ͽͪΒͰͻ;ΒͰ;ͺͻͪͬͼͽͳͷ;ͬͰͲͳtͪͳͪ͵ΒͳΒͰ͵Ͷͪ;ͺͼͶͰͯΔͰͬͻͰͷͰ
ͺͻͳͺΒͰͪͯͻ;ͽͬͰͷͻͭͪͳͲͷ;i ͑ͽͪΒͰͻ
ͼͽͻ
͊;ͽͳͪͬͰ͑ͽͪΒͰͻͬͰͽͰͲͰͫͳͶͪ
ΒͰ;ͳΔͰͳͳͯͪͼͰͬͰ͵;ͳͳ͵ͻͳͼͳͷͲͪΒͪͬͳͱͳͬͽ;ͯͻͱͪͬͳͳͺͻͳͬͻͰͯͳ͆ͪͼͽͪͬͳͷ
;ͼͽͪͬͪͷͪ
ͼͷͪͽͻͪ
tͽͻͰͫͪͯͪ;ͺͻͪͬΓͪΒ;
ͪͪͼͽͪͬͳͺͻͰͼͳͪͼͽͪͬͰͳΓͰͬͰͯͪͻͭͪͳͲ;Β;
ͳͼ͵Γ;ͳͬͼͫͰ͵ΒͰ;ͳͼͽͬͻͰͷͰͺͻͰͯͪΒ;
ͪͶͳͺͻͯ;͵ͽͳͬͳ;Ͱͼͽͬ;Β;;ͯ;ͬͷͱͳͬͽ;i
ͳͼͽ
͇ͪΒ
ͯͪ͵ͶͰ
͵ΒͳͼͰͫͰͲͺͻͰͯͻͪͼ;ͯͪ;ͺ;ͼͽͳ;Ͱ;ͯ;ͬͭ ͱͳͬͽͪ
ͳ;ͺͻͪͬΓͪͪͼ
ͽͪͬͷ͇ͪΒ͵ΒͳͼͰͫͰͲͺͻͰͯͻͪͼ;ͯͪ;ͺ;ͼͽͳ;Ͱ;ͯ;ͬͭͱͳͬͽͪ
ͷͱͰͯͪ;ͬͳͯͳͯͪͱͳͬ
ͽͪͼͪͭͪ͵ΒͪͼͰ͵ͻͳͼͽͳ;ͻͭͪͳͲͬͪΔ;ͳ;ͺͻͪͬΓͪΔ;ͫͻͪͲͬͪΔͰͷͳͪͼͽͪͬͷͷͱͰͯͪͳͲͻͪͼ
ͽͰtͼͪͷͳͲͯ;Ͱͳͽ͵ͪͯͪͬͰ͵͵ͪͺͻͯ;͵ͽͳͬͫͳΕͰͼͽΒͳ;;ͽͪͻͪͼͽͪͬͰͳͶͳͰ͵ͰͺͼͰͫͰ
ͯ;ͬͰͽͬͻͰͬͳͰi ͳͼͽ
́ͲͼͬͰͭͪͺͻͳͲͶͪͲͳͯͪͳͲͻͪͲͬΒͪͯ;ͬͳͼͪͭͪͺͽͳͰͲͪͯͬΓͪ
ͬͪΒ;ΕͰΓ;ͯͼ͵ͺͳͷͪΔͰͼͬͰͽͪ
ͭͯͰͷͻͪͯͼͺͰͽͳͺͻͯ;͵ͽͳͬͪͼͪͭͪ͵ΒͪͯͬͰ͵ͪͼͽͬͪͻͪͳͼͽͳ
ͼ͵ͭ ͼͪͻͪͯͳ͵ͪ ͺͻͳͬͻͰͯͭ ͱͳͬͽͪ ͡;ͯͳ ͼ ͺͻͪ͵ͼͷ
ͼͷͪͽͻͪ ͑ͽͪΒͰͻ
ͪͼͽͪΕͰ ͼͪͷ ͳͲ ΒͰͯͰ
ͽͪ͵ͬͰͬͻͼͽͰͪͼͽͪͬͰ͵ΒͪΒͰ;ͼͽͪΔ;ͯͪͪͲͯͻͪͬͪͳͻͪͲͬͳΒͪͬͳͰͼͪͭͰ
́ͽͰͻͰͼͪͽͰͳͺͽͰͲͰͳ͵ͼͽͪͽͪͳΒͰ͉;ͯͶͿͪ͑ͽͪΒͰͻͪͺͼͶͰͽͶͳ͵ͬͻͰͷͰͪͷͭͶͰͫͳ
ͫͳͽͳͪ͵ͽ;ͰͶͰͳͯͪͪͼ
ͺͭͽͬ;͵ͪͯͪͭͬͻͳͷͰͻͳͭͶͫͪͶͳͲͪͳΒͰ͇ͬͼ;ͼͪͷͰ͵ͰͯͽͰ
ͻͳΒͼ͵ͳͽͰͲͪ
ͪ;ͪͻͰͯͷͯͰͶ;ͻͪͯͪͫͳΕͰͻͰͳΔͰͭͬΒͺͻͪ͵ͽͳΒͯͰͶͪͽͼͽͳ
͵Βͪͫͳͽͪ͵ΌͰ
ͷͭͶͪͫͳͽͳͪ͵ͽ;ͰͶͪͳͯͪͪͼ
̸̸̸̸͇̺͈͉̺͇͉͇͍͉͊͆́̾̾͑̓̈́̾͌̽̈́͑͋͆̾͢͠
͈Ͱͯͪͭ͵ͳͺ͵ͻͰͽ͵ΒͳΒͰ;ͽͰͷͰΓͳ͉;ͯͶͿ͑ͽͪΒͰͻ ͺͼͽͪΒͰͺͲͪͽͺͳͷͰ;Ϳͪͫͻͳ͵Ͱ
ͳͭͪͻͰͽͪ;͑ͽ;ͽͭͪͻͽ;
͵ͪtͺ͵ͻͰͽ̺ͪͶͯͻͿͼ͵ͳ͵Ͷͪi̓ͪͪΒͰΕͰ;ͼͬͷͱͳͬͽ;
͑ͽͪΒͰͻ
ΒͰ Ͱ͵ͪ ͪ ͺͯͼͽͳͪΒ ͼͺΓͪ
ͯͪ ͫͳ ͺͻͰͯ;ͲͰ Ͱ͵; ͯͰͶͪͽͼͽ ͢Ͱͭͬ; ͺͰͯͪͭ͵; ͪ͵ͽͳͬͼͽ
ͺ͵ͻͰ;ΒͰ̾ͷͳͶͅͶͽ
ͯͳͻͰ͵ͽͻͿͪͫͻͳ͵Ͱt̺ͪͶͯͻͿ– ̸ͼͽͻͳΒͪi͇ͬͪΒͬͰ͵ΒͰͫͳ;ͰͫͳΒ
ͷͰͻͳͲͪͳͽͰͻͰͼͬͪͯͪͻͪͯͳͳͳͼͶ;ͱͫͰͳͳΔͰͷ;ͺͬͰͻͰͰͿͪͫͻͳ͵Ͱͫ;ͯ;ͰΔͰͳͳͺͯͻͱͪͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ͪΓ;ͯͳ̀ͪͻͪͯͳ͵Ͱͼ;ͯͻͱͪͬͪͳ͵;ͻͼͰͬͳ
ͳͲͯͪͬͪͪͼͺͳͼͺͳͼͪͪͬͳͼ͵ͷͳͬ;
ͺͼͽΒͪ
Ͷͪͼ;ͫͯͪͳͽͪͲͪͻͪͯͳ͵;ͯͰ;ͳͯͫͻͬΓͰͼͳΒͪͶͰͷͰͻͰ
͵ΒͰͼ;;ͽͬͻͰͷͰͫͳͶͰͬͰͶͳ͵ͪ
ͬͼͽt̾ͷͳͶͅͶͽΒͰͲͪͱͰͶͰͯͪͺͽͰͫͻͪͲͬͪΔͰͯͫͳΒ;ͰͼͪͷͯͻͪͼͶͳͻͪͯͳͳͰͭͳ
ΔͳͬͪͯͰ͇ͪͫ;ͲͰͽͽͷͱͰΓͷ
ͫͻͪͽͳͼͰ͉͑ͽͪΒͰͻ;ͼͪͷͶͫͷͯͪͷ;ͺͷͭͰͺͻͳͼͳͬͪ
Δ;ΒͰͯͰ͵ͶͰͺͻͳͿͪͫͻͳͳ͈Ͱͽͪ͵ΒͰͫͳ;ͳΔͰͪͺͻͳͶͪͭͯͳͰ;ͯ;ͬͪͼ͵ΒͼͪͶͳ
Ϳͪͫͻͳ͵ͰͳͭͪͻͰͽ̺ͪͪͶͯͻͿ– ̸ͼͽͻͳΒͪ;͑ͽ;ͽͭͪͻͽ;͑ͰͿͺͻͰͯ;ͲͰΕͪΒͰ͉ ͑ͽͪΒͰͻͪͺͻͰͯͼͽͪͬͳ
͵ͪ ʮͳΒͪͶͭ ͿͳͶͲͿͪʮ ̓ͪͶͭͻͰ
ͼͽͻ
i ͊Ͷ;ͪͳ ͼ; ͫͳͶͳ ͻͰͲͰͻͬͳͼͪͳ ͼͬͰ ͯ͵
ͭͬͻͳ͵ͳΒͰͯͽͪ͵ͪͺͳͽͪΔͰͫͻͪͲͬͪΔ͈ͪͰΒͰͭͬͻͳͽͳͰͰͷ;ͽΒͳΒͰͺͼͽΒͪͶ
ͪͶͳΒͰͫͳͶͲͪͽͰͬͬͻͰͷͰͪ
ͪͽΒͰͯͬͪͪͰͼͽͭͯͳΔͪͳͽͰͭͻͪͶͪ͵Ͷͪ
͵Βͪͫ;ͬͪͽͪͼͬ;
ͳ ͼͻͰͯΔ; ͵Ͷ; ͳ ͼͽͪΒͰ ͽͬͻͰͪ Ͳͪ ͼͬͪ͵ͭ ͬͰ͵ͪ ͫͰͲ ͫͲͳͻͪ ͪ ͽ ͵ΒͰͷ ͼͳΒͪͶͷ ͼͶΒ;
ͺͻͳͺͪͯͪ͋ͪ͵ΒͰ͑ͽͪΒͰͻͲͪͯͫͳͼͻͪͼͬΒͳͼͶ;ͪͶ͇ͪͪͬͪΒͽͻͰ;ͽͪ͵ͷͭͳͪ;ͽͻͳͼ;ͺͳ
ͼͪͶͳ͵ͪͼͽͬͪͻͻΌͰΔͰ̺ͪͶͯͻͿͼ͵Ͱ͵ͶͰ
ͪ͠ͼͳͲͻͪͱͰͪͱͰΓͪͻͪͯͳ͵ͪͲͪͬͪ͵ͬͷ;ͼͽͪͬͷͼͽͬͻͳͶͪΒͰͼͬͰ ͲͪΔͰͪͼͽͪΒͪΔͰ
ͅͶͽͼͰͬͰΕͯ;ͭͫͪͬͳͷͳΓ; ͼͳͬͪΔ;͵ͶͰ
ͪͼͪͯͪ ΒͰ ͽͳͳͷͪͪͷͰͻ;ͯͪ ͼͽͬͪͻͳ;Ͳ
͉;ͯͶͿͪ͑ͽͪΒͰͻͪ̽ͬͪͯͪͪͪ͵ͺͻͰͯͪͬͪΔͪ;tͯ;ͬͪͼ͵ΒͼͪͶͳi
ͯͶΒͰͯͺͻͬͭͽͰͷͰΓͭ
ͻͪͲͭͬͻͪͳͲͷͰΌ;͑ͽͪΒͰͻͪ
ͅͶͽͪͳͯͬͪͫ;ͯ;Εͪ;ͳͽͰΓͪ;ͬΒ͵Ͷͳ͇ΒͰͯͪͳͽͪͬͳͲ
ͼͪͬͰͽͪͲͪͺͻͳͺͻͰͷ;ͳͷͽͬͯͺΒͰͯͳͼͽͳͯͰͽͪΓͳͭͶͰͯͳͽͪͻͪͼͺͻͰͯ;ͼͪͽͳͳͪͼͽͪͬ
ͷͺͶͪ;ͲͪͷͳΓͰͰ͵ͶͰ͈ͻͬͳͺ;ͽΒͰͼͬΒͰͫͻͪͲͬ;ͷͰΕͰ͑ͽͪΒͰͻͳͼͻͺͺͻͳ͵ͪͲͪ;
̓;ͻͼ;ͪͻͯͰͺͰͯͪͭͭͳΒͰ͇ͬͪΒͫͻͪͲͬͳͺͯͼͽͳͪΒ ͼͬͳͷͼͶΒͰͬͳͷͪͯͻ;ͽͬͪͳΒͰͳͷͪͳ͵ͪ͵ͬͰ
ͬͰͲͰͼͺͶͳͽͳ͵ͳͷ ;ͽͬͻͰͷͰͼͳΒͪͶͳͷ
ͪͷͫͳͳΒͪͷͪͳͺͼͰͫͳͷ͵ͿͰͼͳͪͶͳͷͳͽͰͻͰ
ͼͳͷͪ͵ΒͳͼͰͫͳͺͬͰͲ;Β;;ͲͺΒͪͷͺͻͳͬͪͽͰ͵ͶͰ͇ΒͰͫ;ͬͪͽͳͼͬͰΓ;ͯͰͰͲͪͬͳͼͯ
ΔͳͬͭͺͶͱͪΒͪ;ͯͻ;ͽͬ;͇ͼͬͰͷͳͼͶͳͳͲͰͽͰ;̓;ͻͼ;ͪͻͯͰͺͰͯͪͭͭͳΒͰ ͳͲͻͳ;ͼͳ
ΒͪͶͰͳͽͰͳΒͰ̺ͪͶͯͻͿͼ͵Ͱ͵ͶͰ
͵ΒͰͼͰͯͪͪͼͺ͵ͪͲ;Β;͵ͪͺͼͰͫͳͬͳͰͼͽͻ;͵ͪ͵ͽ;ͰͶͰ
ΒͰͻ ͼͰ ͽͰͱͳ Ͳͪ ͽͳͷͰ ͯͪ ͼͰ ͯͫͪͰ ͭͻͪΌͪͼ͵ͳ ͵Ͷͼ͵ͳ ͫͶͳͳ ͑͵Ͷͪ ͫ;ͯ;Εͼͽͳ ͷͻͪ ͫͳͽͳ
ͼͪͭͻͪΌͰͪͪͺͻͯ;ͫΓͰΒͪͽͻͺͶͭͳΒͳ͌ͬͳΒͼͽͪͻͼΒͯͫͳͪͼͽͪͬͪͼͰͷͻͪͯͳͿͰͻͰͳ
ͻͪͽͳ̺ͻͰͷͰͯͯͬͪͯͰͼͰͽͰͭͯͳͰͼͬͪ͵ͳͫͳͬͰ͵ͽͻͰͫͪͶͯͪͺͻͬͰͯͰ;ͬͪ͵ͬΒͯͳͿͰͻͰͳͻͪΒ
͵Ͷͳ
͵ͪ͵ͫͳͼͰͫͶͳ͵ͬͪͶͪͬͶͪͼͽͳͽͪͼͪͭͪͻͪͼ;ΌͳͬͪΔͪͼͺͼͫͪͲͪͯͭͬͻͼͽ
͆ͬ; ͵Ͷ; ͉;ͯͶͿ ͑ͽͪΒͰͻ ΒͰ ͽͬͻͳ ͼͰͺͽͰͷͫͻͪ ͇ ΒͰ ͺͻͳ͵ͪͲͪ ΔͰͰ ͺͰͯͪͭ͵Ͱ
ͳΓͰͬͰ ͳ ͳͼͽͪ͵ͪ ͯͪ ̺ͪͶͯͻͿͼ͵ͪ ͵Ͷͪ ͳΒͰ ͵Ͷͪ Ͱ͵ͭ ͯͻͰΌͰͭ ͪͲͻͪ ̓ͪͯͪ ΒͰ ͵Ͷͪ
ͺͰͶͪͼͻͪͯͷͳͷͪͶͪΒͰͼͪͷͻͪͲͻͰͯͪͳ͵ͽͻͳͼͽͽͳͰ;Ͱͳ͵ͪ͆ͼͳͶͪΒͰͳͷͰͿͪͫͻͳ͵Ͱͼ͵Βͷ
ΒͰͬͰΕͳͪΓ;ͯͳ;ͺͰͽ͵;ͫͳͶͪͺͬͰͲͪͪ– ͊ͶͫͯͪͬͪͶͯͻͿͼ͵ͪ͵Ͷͪ
͉;ͯͶͿ͑ͽͪΒͰͻΒͰͳͽͰͲͳͬ;Ͱͼͽͬͬͪ;ͻͪͯ;͵ͶͰ
ͺͻͰͷͯͪΒͰͼͽͪͬͪ;̽ͪͻ;ͳ
ͼͽͪͶ ͫͳ ͺͽͰͻͰΕͰ ͯͻ;ͭͳͷ Ͳͪͯͪͳͷͪ t̓ͪͻͶͳ ͬ ͎ͪΒͯͻͫͪͯ ͵Βͪ ΒͰ ͼͺͪͯͪͶͪ ͷͰΌ; ͺͻͬͰ
;ͳͽͰΓͰ;ͬΒ͵ͶͳͺͳͼͪͶͪΒͰ;ͼͬΒΒ͵ΔͳͲͳͬͪͶͯͻͿͼ͵Β͵ͶͳͳͲͼͳͽ;ͪͳΒͪͺͰͽ͵;
ͻͪͯͪͼͪͷͰ͵ͶͰ͌ͺͰͽ͵;ͼ;ͼͰͼͬͳͬͰͷͪͽͰ͵ͼͪͶͪͲͳͶͳ͊ͬͰͯͪΒͬͳͳͻͪͲͻͰͯͪ;Ͱͳͳ
ͳͲͪΒͻͪͲͶͳͳͽͳΒͳͼͽͪͶͰͱͪͱͳͬͰͶͳͼ;ͲͪΒͰͯ́ͪͰ
ͬͪͶͯͻͿͼ͵ͪ͵ͶͪͫͳͶͪΒͰΒͰͺͻͬͪͳͽͰ
ͭͻͪͶͪ͵Ͷͪ;͆Ͱͷͪ͵Β
͵ΒͪΒͰͬͪͰͶͺͻͪ͵ͽͳ͵ͬͪͶͪͼͬͰͯͪΒͬͳͰͭͻͪͲͻͰ̻ͯͪͳͷͪͲͳ
ΒͪͶͳ
ͽΒΌͪͳͼͻͰͯΔͰͯͫͳ
ͫͳͶͳͼ;ͲͪΒͰͯ;ͼͬͳͷͻͪͲͻͰͯͳͷͪ̽ͰͪͳͳͯͰͬΒͳͰͫͳͶͳͼ;ͲͪΒͰ
ͯ͊ͬͰΒͰͽͼͽͬͪͻͪͶͺͽͰ͵ΕͰi ̓ͪͶͭͻͰ
ͼͽͻ
͉ͪͲ;ͷΓͳͬΒͰͯͪΒͰͫͳͶͳͽͰ͵Εͪͼͪ
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
ͪͼͺͰ͵ͽͪͯͳͼͳͺͶͳͰͅͰΌ;ͽͳͷ
͑ͽͪΒͰͻΒͰͻͪͯͳͪͽͷͰͯͪͼͬͪ͵;ͽͰ͵Ε;ͽͰͺͻͳͻͯͰͼͪͳͻͪ
͋ͪ͵ ΒͰ
ͺͻͳͶͳ͵ͷ ͼͬΒͳ ͺͼͰͽͪ ͑ͽ;ͽͭͪͻͽ;
ͷͭ ͬͻͰͷͰͪ ͺͻͬͯͳ ; ̺ͪͶͯͻͿͼ͵Β ͵Ͷͳ
͠ͰͯͭͪͯͪͪͰͰ͵ͳͬͪΒͰ;ͪ;ΒͰͯͪͭͶͪͼͪͳͰͯͳͼͳͺͶͳͬͪͻͪͲͻͰͯ
;Ͳͺͻͳ;ΒͰͯͷ
ͭͻͪͯ;ͳΒͰͯΒ͵Ͷͳ;͵ΒΒͼ;ͯͰͪͰͬͪΓͪͶͪ
ͭͬͻͰΕͳͳͷͺͻͳͽͷͺͼͶͰͯͳͪͷͪ͵ΒͰΕͰͲͫͭ
ͽͭͪͳͷͪͽͳΔͳͬͳ;ͳͽͰΓͳ͈ͽͷͳͷΒͰͭͬͻͳͽͷͰ͵ͪ͵ͼ;ͼͰͯͰͪͪ͵ͽͭͪͺͺͻͪͬͳͶͪ
̓ͯͽͪ͵ͲͬͪͰͽͰ͵ͰͯͰͰ
ͭͯͰͼ;;ͳͽͰΓͳͫͳͶͳͫͰͼͺͷΕͳ
ͬͻͶͼͰΒͪͼͺ͵ͪͲͳͬͪͶͪͻͪͲͶͳ
͵ͼͽͰͰ͵ͳͬͪͳͺͰͯͪͭ͵ͳͼͪͬͰͽͪ͌ͪΒ͵ͻͳͽͳͳΒͳͷͼͶ;ͪΒͰͬͳͷͪ
͑ͽͪΒͰͻΒͰͺͷͪͭͪ;ͳ
ͽͰΓͳͷ͈ͪͼͽΒͳͳͲͼͶ;ͪΒͰͬͪͭͯͰΒͰͬͪ͵ͬΒͯͰͳͺͻͳͽͳͪ;ͺͷΕ͢ͰͭͬͳͼͪͬͰͽͳͳ;ͺ;ͽͼͽͬͪ
;ͬͪͼͺͳͽͪΔ;ͼͶͰͯͳͶͳͼ;ͯͳͻͰ͵ͽͳͲ ΔͰͭͬͰͺͻͪ͵ͽͳͰͯͰͶͪͽͼͽͳͳͳͼ͵;ͼͽͬͪ
͆ͪ ͵ͿͰͻͰͳΒͪͷͪ ΒͰ ͯͰͽͪΓ ͳ ͼͽͻͭ ͼͽͻ; ͳͲͬͰͽͪͬͪ ͻͰͲ;Ͷͽͪͽͳͷͪ ͺͼͷͪͽͻͪΔͪ
͵ΒͪΒͰ͵͵ͻͰͽͼͺͻͬͯͳͪͽͰͷͰΓ;ͺͻͿͳͶͪͶͳͼͽͳͳ͵ͪͻͪ͵ͽͰͻͪͺΒͰͯͳͭͯͰͽͰͽͪ
ͺͳͼ;
Β;Εͳ͵ͪ͵ΒͰͪͽͪΒͪͳͯͫͳ;ͺ;ͽͼͽͬͪͲͪ ͯͳΒͪͭͲͰͳͽͰͻͪͺͰ;ͽͼ͵ͰͷͰͻͰ͌ͷͽͬ;ͺͻͳͷͰͻͪ
ͳͲͯͬͪΒͪͼͰtͯͰͪ͵͵ΒͳͳΒͰͷͭͪ;Ͱͼͽͬͬͪͽͳ;ͻͰͯͬΒͪͼͽͪͬͳ
ͬͰΕΒͰͺͪΌͪͺͷΕͳͻͪͲ
ͻͰͯ͆ͪͼͳͶ;ΌͰΔͰ;ͳͽͰΓͪͳͶͰ͵ͪͻͪ
͉;ͯͶͿ͑ͽͪΒͰͻͼͰͺ;Ͳͯͪͪͯͪ;ΔͰͭͬͲͯͻͪͬ
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ͼͬͪ͵ͪͼ;ͯͫͳͪͳͯͳͬͳͯ;ͪͶͪͅͱͰͼͰͼͽͰΕͳ;ͽͳͼͪ͵ͯͪΒͰͺͻ̺ͬͪͪͶͯͻͿͼ͵ͪ͵ͶͪͫͳͶͪ;ͼͽͪ
ͬΓͰͪͲͪtͽͰ͵;iͯͰ;
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ͺͻΒͰ͵ͽ;͉;ͯͶͿͪ͑ͽͪΒͰͻͪͫͳͶͳͪ͵ͽ;ͰͶͳ
ͽͷͱͰͫͳͽͳͲͪͰͽͪ͵ͼͺͰͳΒͪͶͭͻͪͯͪͼͯͰͷͼ
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͑ͽͪΒͰͻͬͳ;ͰͳͳͼͪͺͼͰͫͳͷͺͽͻͰͫͪͷͪͯͼͺͰͬͪͶͳͼ;;ͺͷΕͳ ͻͪͲͻͰͯ
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ΒͰͬͯͳͪͻͳͽͫ;Ͱ;ͳͽͰΓ
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ΕͳͯͪͼͰͶͰ͵ͳΒͰͳΒͰͫͳͶ
ͳͲͫͰͭͪͬͪΒͰ͵ͿͻͽͳͻͪΔͰͪͻͰͶͪͳΒͳ;ͳͽͰΓ–;Ͱͳ͵
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̸̸̸͈̻͇̻̺͇͉͍͇̾̽́̈́̽͊̓̾͑̓̈́̾͠
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;͵ͬͳͻ;ͰͻͰͭͶͫͪͶͳͲͪͳΒͰ͆ͰͺͯΒͰ
ͯͪͼͰͺͻͳͶͳ͵ͷͼͳͬͪΔͪͼͬͰ͵ͶͰͺΌͰͯͺͰͯͪͭ͵ͳͺͻͳͳͺͪ͵ΒͰͲͪͽͰͬͪͱͳͬͽ;
ͯͪͪͰͬͻͰͷͰ̽ͰͪͽͻͰͫͪͯͪͼͰͬͪͼͺͳͽͪͬͪΒ;ͳͲͪͱͳͬͽͺͯ;ͪͬͪΒ;͵ͪ͵ͻͪΒΔͰͷͳΓ;ͯͪͺͼͽͪ;
Γ;ͯͳ͵ΒͳͼͷͪͽͻͪΒ;ͯͪͼͬͪ͵ͳͬͰ͵
ͫͰͲͫͲͳͻͪͪͽ͵ΒΒͯͻ;ͽͬͰΒ͵Ͷͪͼͳͺͻͳͺͪͯͪ
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ͽͰͱͰͼͪͷ͵ͪΒͰͯͼͽͪͬͷͲͪΔ;
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ͬͰͲͳͼͬͳͷͯͪͪͼͽͪ͵Ͱͼͽͳͳ
ͰͼͪͼͽΒͳͼͰ;ͽͷͰͯͪͼͰ;ͬͰͳΒͳͻͪͲͬΒ;ͼͳͳͼ;ͬͳͰ
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ͬͰΕͼ;ͭͻͰ͵ͰͼͬͰͬͳͰͺͻͳͼ;ͽͰ;ͽͰͲͳͯͪͼͰͰͭ;Β;ͪͼͪͲͪΔͪ͵ΒͳͷͪͰͯͼͽͪΒͰ;ͯͪͻ
ͪͼͪͭͪͲͪͱͳͬͽ
3
̽ͼͽ;ͺͪXXX.zvPOFDJLFETSCJKB.com/obrazovanje/XBMEPSGͺͻͳͼͽ;ͺΓͰ15. 9. 2015.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺ͪͶͯͻͿͼ͵ͪ͵ͶͪΒͰͲͪͷͳΓͰͪ͵ͪͼͬͪ͵Ͷͪ͵ΒͪͼͬΒͰͬͪͼͺͳͽͪͳ͵Ͱͺͯ;ͪͬͪͪͽͪΒ
ͪͳͽͪͼͽͪͬͰͳΓͰͬͰͳͪͼͽͪͬͳͺͶͪͳͺͻͭͻͪͷͭͻͪͯͳͪͼͬ;ͱͳͬͰͼͺͲͪΒͰͫͳΕͪ
ͬͰ͵ͪ͵Βͳ ͺͼͽΒͳ ;ͼͬͪ͵ͷͪͼͽͪͬͳ͵;
ͳͽͼͬͰͯ͵ͭͯ ΒͰ ͽ ; ͯͪΔͳͷͺͻͳͶͳ͵ͪͷͪ ͫͳͶ
ͷͭ;ΕͰ͉ͪͲ;ͷΓͳͬΒͰͫͳͶͯͪͼ;ͯͰͪ;ͺΒͰͯͳͳͷͻͪͲͻͰͯͳͷͪͷͻͪͶͪͯͪͪͺͻͰͯ;Β;;ͽΒͷͰͻͳͯͪ
ͼ;ͷͭͶͪͯͭͬͪͻͪͽͳͲͪͽͰͬͳͷͪ͵ΒͰΒͰͺͻͰͯΔͳͺͼͽͪͬͳͶͯͪΔͰͬͻͰͷͰ
̽ͰͽͰΒͰͺͬͰͻͪͬͪͼͬΒ͵Ͷͳ;;Ͳͻͪͼͽ;;͵ΒͰͷͺͳͷͪΔͰͯ;ͰͯͱͳͬΓͪͬͪͲͪͪΒ;
ͺͻͷͰ;͌ͺͰͻͳͯ;ͯͬͰ͵ͬͭͻΌͰΔͪͺͪͼͬͰͯͭͯͳͰ
ͬͪͼͺͳͽͫͻͪͲͬͳͼͳͼͽͰͷΒͰ
;ͻͰΌͰͪͽͪΒͪͳͯͪͼͰͳͽͪͬͬͪͼͺͳͽͪΔͰͼͬͯͳͪΔͰͷ;ͼͪͼͬͳͷͫͶͳͼ͵͵ͻ;ͱͰΔͰΓ;ͯͳ
ͳͲ
͵ΒͰͭ ͼͰ ;Ͳ ͺͷΕ ͺͯͻͪͱͪͬͪΒ;ΕͰͭ ͳͼͽͳ͵ͽͪ ͫͶͳ͵;Β; ͼͺͼͽͬͰͰ ͻͪͲͬΒͰ ͼͪͭͰ ̻ͶͰͯͪ ͼ ͬͰ
ͽͪ͵Ͱ
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ͺͳͽͪͪͳͪͼͽͪͬͳ͵ͪ͵ΒͳͼͰͺͯͻͪͲ;ͷͰͬͪ̀ͪ;ͷͰͽͼͽͫͻͪͲͬͪΔͪͳͪͼͽͪͬͰͫͳͽͪΒͰͺͻͷͰͪ
ͯ;ͰͬͭͺͳͷͪΔͪ;ͭͯͳͳͱͳͬͽͪ
͵ͪͳͪ͵ΒͪͼͰͯͭͪΌͪ;ͺͰͻͳͯ;ͺͻͳ͵ͻͪΒ;ͭͯͳͰ
͋ͪͯͪͼͰΕͪΒͼͺͼͽͬͰ̸ͭ͠ͺͺͻͳͷͪͽͪ͵ͬ;Ϳͻͷ;͵ΒͪͯͰͽͰͽ;ͺͻ;ͱͪͳͲͬͰͼͽͪͯͼͺͻͰͷͪͺͻͳ
ͻͯͳ ͳ ΔͰͭͬͬͷ ͵ͻ;ͱͰΔ;
ͽͪ͵ ͯͪ ͼͰ ͯͰͽͰͽ; ͷͱͰ ͺͳͻͳΒͰ ͭͬͻͳͽͳ ͯͼͳͷͪ ͷͰΌ;
ͼͽͬͪͻͳͷͪͳ ͺͼͽ;ͺͳͷͪ
ͯ͵ ΒͰͯ ͽͪͯͪͳͼ͵Γ;ͳͬͻͪͲͬͳΒͪͶͳͽͰͻͰͼͲͪ ͯͼͰͼͽͬͪͻͳͳ
ͺͼͽ;ͺͪ͵ͪͺͻͰͷͪΓ;ͯͳͷͪ
͌ͬΒ͵ͶͳͷͶͪͯͬͰ͵ͽͻͰͫͪͯͪͯͫͳΒͰͺͷΕ͵Βͪͷ;ΒͰͺͽͻͰͫͪͯͪ ͪΌͰͼͪͷͭͼͰͫͰͳ
͵ͪͼͳΒͰͯͪͼͰͺͽͺ;;͵Γ;ͳ;ͯͪͪΔͳͼͽͻ;ͳͳ͵;Ͷͽ;ͻͳͱͳͬͽ̽ͰͪͳͳͯͰͬΒͳͰͯͫͳ
ΒͪΒ;ͲͪΒͰͯͳ͵;ͪͼͽͪͬ;
ͳͼͫͲͳͻͷͪͼ͵Ͷͼͽͳ;ͼ͵Ͷͪͯ;ͼͪ;ͲͻͪͼͽͷͳͺͶͷ
ͷͰΌ;ͼͫͼͰ
ͺͯͼͽͳ;͌ͬͪͶͯͻͿͼ͵ͳͷ͵ͶͪͷͪͰͷͪͼͽͪΒͪΔͪ;ͳͼͽͷͻͪͲͻͰͯ;– ͪͶͳͳͼͰͶͰ͵ͳΒͰͯͪͻͬͳ
ͽͳ;Ͱͳ͵ͪ͌ͷͰͼͽͽͭͪͼͰͬͳͰͰͭ;Β;ͷͰΌ;ͼͫͳͼͳΒͪͶͳͯͼͳ͆ͪͺͻͰͯͳΒͳ;ͰͳͳͼͰ
tͺͯͼͽͳ;ͯͪͺͷͪͱ;ͼͬΒͳͷͷͪΔͰͫͯͪͻͰͳͷͯͻ;ͭͬͳͷͪi̽ͪͫͳͼͰtͳͲͫͰͭͶͰͺ͵ͪΔͰͪͼͽͪͬͭ
ͺͶͪͪ
ͲͪͬͰͯͰͪΒͰͭͶͪͬͪͪͼͽͪͬͪ;Ͱͺͪͷͪ ͯͯͬͪͪͼͪ
ͼͬͪ͵ͭͯͪͪ;ͽ͵;ͬͳͰͰͯͰΓ͇ͪͯͪ
ͼͰͷͰΔͪͭͶͪͬͳͺͻͰͯͷͰͽ͌ͰͼͰͼͶͰͯͰΕͳͺͻͰͯͷͰͽͳ
Ͳͪ͵ΒͰΒͰͺͽͻͰͫͪͼͽͪͶͪͬͰͱͫͪͼͽͻͪͳΒͰͲͳ
ͳ
ͷ;Ͳͳ͵ͬͪͼͺͳͽͪΔͰ
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ͳͰ;ͻͳͽͷͳΒͪi ̓ͪͶͭͻͰ
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ͼͪͱͺͻͳ͵;ͺΓͪͺͪͱΔ;;ͺͯͻ;Β;ͳͽͰͶͰ͵ͽ;ͪͶͭi
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ͺͽͻͰͫ ͯͪ ͼͰ ͳͲ ͯͰΒͰͭ ;ͷͰͽͳ͵ͭ ͬͪͼͺͳͽͪΔͪ ͳͲͬ;Ͱ ͳͽͰͶͰ͵ͽ;ͪͶͳ ͺͽͰͳΒͪͶ
ͯͪ ΕͰ
ͽͰͱͳͽͳ ͽͷͰ ͯͪ ͼͰ ;ͷͰͽͼͽͳ ͺͻ;ͱͳ ͯͭͬͪͻͪΒ;ΕͰ ͷͰͼͽ ; ͺͻͬͷ ͻͪͲͻͰͯ; ͼͬͰ ͵ͶͰi
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ͻͪͲͬͳΒͪͯͼͺͻͰͷͪͼͬͰͽ;ͪͪͳ͵ΒͳΒͰͺ;ͿͪͽͪͲͳΒͰ
ΒͰͻͬͰ͵ΒͰͳͼͽͬͻͰͲͪͽͪ͵Ͱͽ
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ͯͪ
ͺ ͷͳΓͰΔ;͑ͽͪΒͰͻͪ
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ͺͻͳ͵ͪͲ;;ͯ;ͳͯͰͽͰͽͪͲͪͱͳͬͳͼͬͰͽͫͳΓͪ͵ͪ
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ͲͬͰͲͯͪͳͬͪͲͯ;ͪ͊ͬͪ͵ͪ͵Ͷͪͬͭͪͽͳͺͪ
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ͳͷͪͼͬΒͻͳͻ͵Ͱͼͽͪͻ͉ͰͶͳͭͳΒͼ͵;ͪͼͽͪͬ; ͯͰͪͼ;ͳͷͪͶͪͺͱͰΓͳͻͯͳͽͰΓͪͳΔ;ΒͰ
ͫͪͬΓͪͶͶͳͰ͵ͷͰͽͪΒͺͻͰͯͷͰͽͺͬͰͻͳͻ͵ͬͪ͌Ͱͳͳ͵ΒͳͰͺͻͳͼ;ͼͽͬ;Β;ͻ͵ͬͰΒͪͼͽͪͬͳ
ͺͻͳͷͪΒ;ͺ;͵ͰͳͲͻͳΕͪͼ͵ͰͻͰͶͳͭͳΒͰͰͲͪͬͳͼͯͺΒͰͯͳͳ͵ͿͰͼͳΒ̺ͪͰͶͳ͵ͳͲͪͪΒͼͰͺͻͳ
ͯͪͬͪͳͯͰͶͽͬͻͷͯͼ;ͺͬͰͻͰΔͪͳͼͪͻͪͯΔͰͪͻͰͶͪͳΒͳͪͼͽͪͬͳ͵ ¢ ͻͯͳͽͰΓ͌ͻͰͯͼ;
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
ͯͻͱͪͬͪͳͬͰͰͻΔͳͼͪͼͽͪͳͪ͵ͽ;ͰͶͰͽͻͳΒͪͯͰͻͯͳͽͰΓͳ
;Ͱͳͳͳͪͼͽͪͬͳͳ͌ͶͰͽͳ
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ͪͼͬͪ͵ͭͷͰͼͰͪͺͻͳͻͰΌͳͬͪͰͼ;ͻͪͲͰ;ͷͰͽͳ͵ͰͺͻͳͻͰ
ͯͫͰ͊ͬͰͽͼͽͬͪͻͪͶΒͰͺͬΓ;ͪͽͷͼͿͰͻ;;͵ΒΒͱͳͬͳͲͪΒͰͯͳͪͻͯͳͽͰΓͪ
;ͳͽͰΓͪͳ;Ͱͳ͵ͪ
̸͇͈͈̻͇͇͉͑͋̾̾̽͑̓̾̽̾̽͆́͏̸̸̸̸̸̸̺͇̻͈͈͉͇̻͉̾͆͊͋͆̈́͆́͌ͅ
̸̺͇͉͍͇͇̈́̽͊̓͑̓̈́́͠
̸̸͇̹̹͈͉̺͇͉̓̾́́̈́̾́̾́̾͌̽͆͑̾́͢͢͠͠ͅ
̸̸̻͇̹̈́̈́́̀͏́̾͠
̺ͪͼͺͳͽͳͲͪͯͪͳͳͫͻͪͲͬͳͳΓͰͬͳ;ͬͪͱͪͬͪͶͳͼ;
ͼΒͰͯͰͼͽͻͪͰ
ͻͪͲͬΒͶͳͼͽͳ ͵ͭ
ͳͽͳͬ
ͰͷͳͪͶͳ͵ͪͽͳͬͫͻͪͲͬͪΔͰ
ͪͼͯͻ;ͭͰͼͽͻͪͰͲͪͽͰͬͰͬͻͰͷͰͪͳͽͰͷͰΓͪ
ͫͰͶͰͱΒͪ͵;Ͷͽ;ͻͰͳͯͻ;ͽͬͪͼ͵ΒͳͷͪͼͰͷͶͪͯͳͬͰ͵ͼͬͪ͵ͯͰͬͼ;ͼͻͰΕͰ͇ͽͻͰͫͪͯͪͪ;ͳ
͵ͪ͵ͯͪͼͰͺͻͰͷͪΔͳͷͪͯͭͬͻͳͼͽͬͪͻͪͶͪ͵ͳͺͯͳ͋ͰͷͰΓͪͬͪͼͺͳͽͪͳͽͰͳΒͪΒͰͼͽͰͯͪ
ͼͰ ͻͪͲͬͳΒͪΒ; ͼͺͼͫͼͽͳ ͳ ͼͺͻͰͷͼͽͳ Ͳͪ ͼͽͬͪͻͪͶͪ͵ͳ ͳ ͯͭͬͻͳ ͯͼ ͺͻͰͷͪ ͼͬͰͽ;
ͪ Ͱ
ͺ;͵ͺͻͳͶͪͭΌͪͬͪΔͰͯͻͰΌͰͳͷͯͻ;ͽͬͰͳͷͯͼͳͷͪ
ͬͻͰͯͼͽͳͷͪͳͻͷͪͷͪ͊ͬͰͬͰΕͪͼͺͰ
ͳΒͪͶͳͲͪͳΒͪ
Ͱ͵Ͷ͵ͪ͵ͻͳͲͪ
ͯͷͳͪͳΒͪͷͪͽͰͻͳΒͪͶͳͼͽͳ͵ͭͺͭͶͰͯͪͪͼͬͰͽ
͵ͪͳͺͻͰͺͶͪͬ
ΓͰͼͽͷͰͯͳΒͳͷͪ;ͼͬͳͷͱͳͬͽͳͷͺͯͻ;Βͳͷͪ
ͯͬͯͰͯͽͭͪͯͪͬͰ͵ ͺͼͽͰͺͰ ͼͬͰͬͳͰ
ͰͼͽͪΒͰͳͲ͵;Ͷͽ;ͻͰ͵ͪΔͰͼ;ͫΒͰ͵ͪͽͳͼͽͬͪͻͪͶͪ
ͪ;ͷͰͼͽͽͭͪͺͼͽΒͰͼͪͷΔͰ͵Ͳ;ͷͰͽͳ
ͫΒͰ͵ͪͽ ̺ͪͶͯͻͿͼ͵ͪ ͺͰͯͪͭͭͳΒͪ ; ͼͬΒΒ ͼͬΒͪͷͰͻͳͪͼͽΒͳͯͪ ͺͬ ͼͬΒͳ ͺͯͻ;ΒͰ
Γ;ͯͼ͵ͭ ͵ΒͰΒͰͳͲͭ;ͫΓͰ
ͼͺͻͰͽͰͲͳΒͷͯͪͼͰͳͯͪΓͰͭ;ͫͳ
ͳͯͪͪͯͰ͵ͬͪͽͯͺͻͳͰͼͰΔͰͭͬͷ
ͯͪΓͰͷͰͭͬͪΔ;̀ͪͽΒͰͽͰͷͰΓͳͲͪͯͪͽͪ͵ͬͪ͵ͬͰ͵ͶͰͼͺͼͫΓͪͬͪΔͰͷͶͪͯͳΓ;ͯͳͲͪͪ͵ͽͳͬ
ͼ;ͰΓͪͬͪΔͰͼͪͼͪͬͻͰͷͰͳͷͯͻ;ͽͬͷ
͵;Ͷͽ;ͻͷͳͽͰͳ͵ͷ
ͽΒͰͳͯͪͪͼͼͬͳͲͪͯͪͽͪ͵;
ͪͺͻͰͯͬͪΔ;ͷͶͪͯͳ
͈ͻͳͺͻͰͷͪͲͪͱͳͬͽ;ͯͪΔͰͷͬͻͰͷͰ;ΒͰͼͽͰͬͻ;ͼ͵ͳͲͪͯͪͽͪ͵ͪ͵ΒͰͷΒͰͬͪ͵ͶͪͫͳͶͪ
;ͽͰͷͰΓͰͪ͋ͳͷͰΒͰͺͻͰ̺ͯͪͶͯͻͿͼ͵;͵Ͷ;ͺͼͽͪͬΓͰͳΒͰͯͪͷͭͳͻͳͬͪͼͺͳͽͳͲͪͯͪͽͪ͵
ͽͰͶͰͼ
ͯ;Ͱͬͳͯ;ͬͲͯͻͪͬΓͰͷͶͪͯͭͬͰ͵ͪ͌ͼ͵Ͷͪͯ;ͼͽͳͷ
̺ͪͶͯͻͿͼ͵ͪ͵Ͷͪͺͼͽͪͬ
ΓͪͼͰͫͳͺΒͰͯͳͪͰͬͰͲͪͯͪͽ͵Ͱ
1. ͺͻ;ͱͪͼͬͪ͵ͷ;Ͱͳ͵;ͺͽͰͼͬͫͻͪͲͬͪΔͰ
2. ͻͪͲͬͳΒͪͲͪΔͪͳͼͺͼͫͼͽͳͳͲͻͪͱͪͬͪΔͪͳͼͽͬͪͻͪΔͪͪͷͪͽͰͻΔͰͷΒͰͲͳ͵;
3. ͺͯͻ͵ͪͻͪͲͬΒ;ͳͯͰͽͳͽͰͽͪ;Ͱͳ͵ͪ ͶͳͭͳͼͳΒͪͶͭ
ͽͰͻͪͲͬͳΒͪΔͰͼͬͰͼͽͳ͵;Ͷ
ͽ;ͻͷ ͳ ͪͳͪͶͷ ͳͯͰͽͳͽͰͽ; ;Ͳ ͳͼͽͬͻͰͷͰ ͻͪͲͬͳΒͪΔͰ ͼͬͰͼͽͳ ͺͻͳͺͪͯͪΔ; ͼͬͰͽͼ͵Β
ͲͪΒͰͯͳͳͳ;ͷͪͳͼͽͳ͵Β͵;Ͷͽ;ͻΒͽͻͪͯͳͳΒͳ
4. ;ͺͲͪͬͪΔͰͼ͵;Ͷͽ;ͻͷͽͻͪͯͳͳΒͷ
5. ;ͺͲͪͬͪΔͰͯͻ;ͭͳ͵;Ͷͽ;ͻͪͳ;ͰΔͰͼͽͻͪͳΒͰͲͳ͵ͪ
ͺͯͼͽͳͪΔͰ ͳ ͺͯͻ͵ͪ ͼ͵Ͷͪͯͭ ͽͰͶͰͼͭ
ͯ;Ͱͬͭ ͳ ͯ;ͬͭ ͻͪͲͬΒͪ
; ͼ͵Ͷͪͯ; ͼͪ
ͼͺͼͫͼͽͳͷͪͳͲͪ͵ͳͽͼͽͳͷͪͻͪͲͬΒͪ4
́ͲͬͳͺͽͳͲͪͯͪͽͪ͵ͪͺͻͳͲͶͪͲͳͳͳͲͺͼͰͫͳͬͪͼͺͳͽͫͻͪͲͬͳͲͪͯͪͽͪ͵ͪ
ͪͽͼ;
̸
ͺͯͼͽͳͪΔͰͳͻͪͲͬͳΒͪΔͰͽͬͻͰͼͽͳͲͪͺͻͷͰͰͳͼͺͼͫͼͽͳͻͰͪͬͪΔͪͺͻͫͶͰͷͪ
̹
ͼͽͬͪͻͪΔͰ;ͼͶͬͪͲͪͻͪͲͬͳΒͪΔͰͼͺͼͫͼͽͳ
͵ͪͳͼͺͻͰͷͼͽͳͲͪ͵ͷ;ͳ͵ͪͳΒ;
4
̽ͼͽ;ͺͪXXX.[WPOFDJLFETSCJKB.com/obrazovanje/XBMEPSGͺͻͳͼͽ;ͺΓͰ15. 9. 2015.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺
ͺͯͼͽͳͪΔͰͳͻͪͲͬͳΒͪΔͰͺͬͰͻͰΔͪ;ͬͶͪͼͽͳͽͰͼͺͼͫͼͽͳ ͼͪͷͺ;ͲͯͪΔͪ
̻
ͼͽͳͪΔͰͳͬͰͱͫͪΔͰ;;ͽͻͪΔͰ͵ͽͻͶͰ ͼͪͷͯͳͼͳͺͶͳͪ
ͷͳΓͰΔͰͳͯͰͶͬͪΔͰͺͻͰ
ͷͪͬͶͪͼͽͳͽͳͷͬͻͰͯͼͽͳͷͪ
ͷͰͻͳͶͳͷͪ
̽
ͼͽͳͪΔͰͳͻͪͲͬͳΒͪΔͰͼͳΒͪͶͳͼͺͼͫͼͽͳ
͚
ͼͽͳͪΔͰͲͪΔͪͳͻͪͲͬͳΒͪΔͰͼͺͲͪΒͳͼͺͼͫͼͽͳͳͬͰͽͳͪ
̸̸̸͇͇̺͇͉͍͇͇̽͆͊͌͐́͋̾́͌͐̾͆́̓͌̈́̽͊̓͑̓̈́́͡͠
͆ͪͳ ͪ ͵Βͳ ΒͰ ͫͳͶͪ ͬΌͰͪ ͺͻͬͪ ̺ͪͶͯͻͿͼ͵ͪ ͵Ͷͪ Ͳͪ ͯͪΔͰ ͺͻͳͶͳ͵Ͱ ͫͳ ΒͰ ͬͻͶ
ͶͳͫͰͻͪͶ͉ͪ;ͯͶͿ͑ͽͪΒͰͻͳΒͰͫͳͺͻͳͼͽͪͶͳͪͺͻͳͼͳͶͳͯͷͪΕͳͲͪͯͪͽͪ͵ͪ;ͳͱͳͷͻͪͲͻͰ
ͯͳͷ͈ͪͻͰͺͻ;ͳͬͪΒͰͯͫͻͬΓͰͲͪͯͪͽ͵Ͱ
͵ΒͳΒͰͽͻͰͫͪͶͯͪͫ;ͯ;ͺͼͽͪͬΓͰͳͽͪ͵ͯͪͺͫ;Ό;
Β;ͲͪͳͷͪΔͰ;Ͱͳ͵ͪ5 ͊ͽͻͭͳͲ;Όͳͬͪ;ͯͳͼͳͺͶͳ;ΒͰͯͶ;ͯͫͪͳ̹ͬͪͪͬΓͰΔͰͰͽ
͵ͳͷ ͳ ͫΒͪͷͪ
ͻͰͳͽͪͳΒͷ
ͺͲͻͳͷ ͳͭͻͷ
ͺͰͬͪΔͰͷ ͳ ͼͬͳͻͪΔͰͷ ͳͳͶ ΒͰ ͱͳͬͽ ;
;ͳͳͳͪͻͶͳ͵ͳͷͳͯͳͪͷͳͳͷ͊;ͯͰΕͳͺͼͺΓͳͷͷͰͻͳͶͳͷͪ
ͯͱͳͬΓͪΒ;͵ͶͳΒͰͫͳ
ͼͪͯͻͱͪΒͪ ͳ ͰͳͼͳͽͻͰ ͌ ͬͳͳͷ ͻͪͲͻͰͯͳͷͪ ;Ͱͳͳ ͼ; ͳͷͪͶͳ ͼͶͫͯ; ͵ΒΒ ͼ; Δͳͬͳ
ͬͻΔͪͳ;ͯͻͱͪͬͳͷͭͳͷͪͲͳΒͪͷͪͷͭͶͳͼͪͷͯͪͷͪͽͪΒ;
͋ͪ͵ΌͰ
ͼͬͪ͵ͳ;ͳͽͰΓ̺ͪͶͯͻͿͼ͵Ͱ͵ͶͰ;ͼͬͷͻͪͲͻͰͯ;ͳͷͪΒͰͺͽͺ;;ͼͶͫͯ;͌͵Ͷͳ
ͼͰͰͳͼͳͼͽͳͻͪͪ͵ͻ;ͽͳͷͺͰͯͪͭ͵ͳͷͯͭͷͪͷͪ
ͬͰΕͼͰ;ͳͽͰΓͳ;ͺͲͪΒ;ͼͪͼͬͰ;͵;ͺͳͷͯ;ͷ
ͪͽͻͺͿͳͲͳΒͼ͵ͳͺͰͯͪͭ͵ͳ ͺͻͳͳͺͪͳͷͰͽͯͪ ͉;ͯͶͿ͑ͽͪΒͰͻΒͰt͵Ͷͬͪ ;ͳͽͰΓͰ ;
ͽͷͼͷͰͻ;ͯͪͼͬͪ͵ͷͺΒͰͯͳͷͯͰͽͰͽ;ͺͻͳͼͽ;ͺͰ͵ͪͼͫͳ;͵ΒΒͼͰ͵ͻͳΒͰΒͰͯͺͼͰͫͺͳͽͪΔͰ
– ͫͱͪͼ͵ͪͲͪͭͰͽ͵ͪ͵Β;;ͳͽͰΓͽͻͰͫͪͯͪͻͰͳͫͻͪͲͬͳͷ;ͷͰΕͰͷͫͪͬͳΒͰͳͷ;Γ;ͫͪͬͳ
ͼͬͰ
ͯ͵ͽͪΒͷͶͪͯͳͬͰ͵ͰͺͻͪΌͰͼͪͷͼͰͫͰi ͑ͽͪΒͰͻ
ͼͽͻ
͆ͪͽͰͷͰΓ;ͽͭͪͼͰͺͼͽͪͬΓͪ
ͺͻͬͳͳΒͰͯͳͳͲͪͽͰͬͲͪ;ͳͽͰΓͪ;ͼͬͳͷͼͬͳͷ͵Ͷͪͷͪ
ͪͽΒͰͯͪͼͰͳ͵ͪ͵ͰͬͯͰ;ͫͳͪ
ΒͰͳͷͪͳͳͷͪͺͯ;ͪͬͪΔͪ
ͯͼͯͪͼͰͰ;ͺͻͪͬΓͪΒ;ͺͻͰͷͪ;ͪͺͻͰͯͺͻͳͺͻͰͷΓͰͳͷͼͪͯͻ
ͱͪΒͳͷͪ
͵ΒͰΕͰͯͰ͵Ͷͪͷͬͪͽͳ;ͰͳͳͷͪͳͲͬͪͳͳͲͬͪ͆ͪͺͻͽͳͬ
;ͳͽͰΓͳͷͪͼͰͼͪͬͰͽ;ΒͰͯͪ
ͼͬͪ͵ͯͰͬ ͯͶͪͲͰ ; ͻͪͲͻͰͯ ͼͬͰͱͳ
ͼͶͫΌͰͪ ͯ;ͪ
ͪͻͳͽ ͼͺͻͰͷͳ ͯͪ ͼͰ ͼ;Ͱ ͼͪ ;ͬͰ͵
ͬͳͷͼͳͽ;ͪͳΒͪͷͪͳͲͪͯͪͳͷͪ
ΒͰͻ;ͺͻͪͬͽΒͰͼͬͼͬͪͽͪΔͰͪͽͻͺͿͳͲͳΒͰ– ͳͽͳͪ
ͼͪͷͪ
ͳͽͳͳΒͰͯͪΔͰͯͰ
Ͱͷͭ;ͼͰͪ;ͳͽͳ
;ͺͪͷͽͳͽͳͳͶͳͳͲͬͪͺͪͬΓͪͽͳ
ͬͰΕΒͰͱͳͬͪͳ
ͼͽͪͶͼͰͫͪͬΓͪ;ͯ;ͳͺͻͪͬͭͪͽͻͺͲͿͪ̀ͪͽͪͽͻͺͿͳͲͳΒͪͺͻͺͪͭͳͻͪ;ͳͽͰΓͳͷͪ͵ͪ
ͼͬͳ ͺͻͳͳͺ ͵ͽͳ;ͳͻͪ ͫͻͪͲͬͪΔͰ ͳ ͼͪͷͻͪͲͬΒ ͵ͪ ͪΒͬͪͱͳΒͳ ͼͰͭͷͰͽ ΔͳͬͰ
ͺͰͯͪͭ͵ͰͺͻͳͺͻͰͷͰ͌ͼ͵Ͷͪͯ;ͼͽͳͷ
Ͳͪ;ͳͽͰΓ̺ͪͪͶͯͻͿͼ͵Ͱ͵ͶͰͳΒͰͺͻͰͼ;ͯͯͪͺͼͰͯ;ΒͰ
ͲͪΔͰͺͰͯͪͭ͵ͳͷͷͰͽͯͪͷͪͳͺͼͽ;ͺͳͷͪ
ͬͰΕ͵ͪͻͪ͵ͽͰͻͳͳͲͬͰͼͺͼͽΒͪΔͰͯ;ͪ͵ΒͳΕͰ
5
XXX.EFUFQMVT.rs/WBMEPSGQFEBHPHJKBSVEPMGsteinerosnovaWBMEPSGTLFQFEBHPHJKF.html
ͺͻͳͼͽ;ͺΓͰ25. 9. 2015.
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
ͺͷΕͳ;ͰͳͳͷͪͯͪͭͪͻͪͲ;ͷͰΒ;ͳͷͼͰͺͻͰͯΔͳͷͪͺΒͪͬͳͳͺͻͰͰͭͽͺͰͯͪͳͷͼͰͫͻͪ
Εͪ̀ͫͭͰͭͪͼ;ͲͪͪΒͳͶͳͼͽͳ͵ͪͻͪ͵ͽͰͻ;ͳͽͰΓͪͬͳͯͳͼͰͬͰΕͺͻͳͶͳ͵ͷ;ͺͲͪͬͪΔͪͻͪͲͬΒ
ͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͳͺͽͻͰͫͪ;Ͱͳ͵ͪ;ͻͪͲͶͳͳͽͳͷ;Ͳͻͪͼͽͳͷͪ
– ͆ͪ ͺͻͬͷ ͻͪͲͬΒͷ ͼͽͪͯͳΒ;ͷ;
ͺͻͳͶͳ͵ͷ ͺͻ;ͪͬͪΔͪ ͯͰͰ ;Ͳͻͪͼͽͪ ͯ ͼͰͯͪͷ ͭͯͳͪ
ͲͪΔͪ͵ΒͪͬͪͼͺͳͽͪͺͼͰͯ;ΒͰͼ͵ͻͼ;Ͱ;ͺͽͻͰͫΓͳͬͪ͆ͪͬͷ;Ͳͻͪͼͽ;ͫͳͽͪΒͰΒͰͯͳͺͻͳͻͯͪ
ͬͪͼͺͳͽͪͪͳͺͪͪΔͰ͵ΒͰΕͰͯͰͽͰͺͼͷͪͽͻͪͽͳ͵ͪͷͯͰͶ͵ΒͳΕͰͺͪͪͽͳ̽ͰͽͰͽ;ΒͰͪͻͳ
ͽͬͪͱͪͬͷ;Ͳͻͪͼͽ;
ͪͶͳͳ͵ͪͼͳΒͰ
ͬͪͼͺͳͽͪ͵ΒͳΒͰͲͪͯͬΓͪ
ͯͳͰͼͻͰΕͷ
͵ΒͳͺͻͰͯͪΒͰ
ͼͪͷͭͻͪͯͼͽͳͳ͵ΒͳΒͰͳͼͺ;ΔͰͳͼ͵ͻͰͷͫͰͲ;ͼͶͬͷΓ;ͫͪͬΓ;ͺͻͰͷͪ ͯͰͳ̽Ͱͪ͵ΒͪͱͳͬͰ
;ͽͪ͵ͬΒͪͽͷͼͿͰͻͳͺ;ΒΓ;ͫͪͬͳͳͽͺͶͳͰͳͷͪΒ;ͺͻͰͯ;ͼͶͬͰͯͪͼͰͻͪͲͬͳΒͪΒ;ͪͪΒͫΓͳͳͲͪ
ΔͳͪΒͺͻͳͻͯͳΒͳͪͳ
– ͆ͪ͵ ͼͰͯͷͰͭͯͳͰ
;Ͷͪͼ͵ͷ ;ͯͻ;ͭͳͻͪͲͬΒͳ ͼͽͪͯͳΒ;ͷ
;ͳͽͰΓͰͬͪͲͪΔͪͺͳΔ;ͯͪ
ͯͫͳΒͪΒ; ͪ ͲͪͰΔ;
ͪͶͳ ͽͰ͵ ͽͶͳ͵ ;͵Ͷͳ͵ ͼͰ ;ͷͰͽͳ͵ͳ ͺͻͰͫͶͳ͵;Β; ͳ ͳͲͻͪͲͰ ͼͶͳ͵ͬͳͽ
͵ͻͲͱͳͬͽͰͿͻͷͰ
ͷͭ;ΕͪͬͪΒ;Εͳ;Ͱͳͳͷͪͪͬͷ;Ͳͻͪͼͽ;ͯͪͻͪͲ;ͷͰΒ;ͳͺͻͳͬͪͽͰͽͪͲͪ
Δ͇ͪͼͳͷͽͭͪ
ͬͳͰͺ;ͽͪͯͼͪͯͪΒͰͺͷͰ;ͽͯͪΒͰͪ;ͽͻͳͽͰͽ;ͳͽͰΓͪͯͰͰ͵Βͪͼ;Β;ͬͰ͵ͪ
ͼͬ͵Ͷͼ͵ͷ;Ͳͻͪͼͽ;
ͼͬͳ
ͺͻͪͬͳͳͼͽͻ;ͷͰͽͬͪͼͺͳͽͪΔͪ̀ͫͭͽͭͪΒͰͬͰͷͪͬͪͱͯͪ
;ͳͽͰΓͲͪͳͼͽͪͺͼͽͪͰͳͼͽͳͼ͵ͳͪ;ͽͻͳͽͰͽ͵ΒͳͯͰͪͺͽ;Β;ͳͺͻͳͬͪͽͪΒ;͌͵Ͷͳ͵;ͳͽͰΓ;
ͼͰͫͳͼͳͲͪΔͪ;ͫͶͳ͵;ͼ;ͬͳ
ͪͭͷͳͶͪͳͳΔͰͳͪͳ;͵Ͷͳ͵ͺͻͰͯͪΒͰͯͰͳͳͲͺ;͵ͭ
ͼͰΕͪΔͪͯ;ͱͼͽͳ
ͯͰͪͭͪͰΕͰͺͻͳͬͪͽͳͽͳ
– ͌ͽͻͰΕͰͷͻͪͲͬΒͷͼͽͪͯͳΒ;ͷ; ͯͭͯͳͪ
tͺͼͽͪΒͰͬͪͱ͵ΒͪͲͪΔͪ;ͳͽͰΓͺͼͰͯ;
ΒͰi ͌Ͱͳͳͪͬͷ;Ͳͻͪͼͽ;ͼͺͼͫͳͼ;ͯͪͼͪͷͼͽͪͶͺͻͰͳͼͺͳͽ;Β;ͳͺͻͳͬͪͽͪΒ;ͲͪΔͪ͵Βͪ
ͳͷΒͰ;ͳͽͰΓ͵ͪͪ;ͽͻͳͽͰͽͺͻͰͯͪ
ͪͶͳͳ ͲͪΔͪ͵Βͪͼͪͯͪͺͺͻͬͳͺ;ͽ;Ͱ͌ͼͬΒͳͷͿͳͶͲͿ
ͼ͵ͳͷ;ͰΔͳͷͪ͑ͽͪΒͰͻΒͰtͯͼͽͪͺͪͱΔͰͺͼͬͰͽͳ;ͰΔ;ͽͰͷͺͰͻͪͷͰͽͳͷͪ͊ͷͪͽͻͪΒͰͯͪͼͰͳ
;Ͱͳͳͳ;ͳͽͰΓͳͺͪͪΒ;;ͼ͵Ͷͪͯ;ͼͪͯͷͳͳͻͪΒ;Εͳͷ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪΒͰͯͭͯͰͽͳͻͳ
ͺͼͽΒͰΕͪͽͰͷͺͰͻͪͷͰͽͪ͵ͶͰͻͳͭ
ͼͪͭͬͳͳ͵ͭ
ͷͰͶͪͶͳͭͳͿͶͰͭͷͪͽͳͭi ̓ͪͶͭͻͰ
ͼͽͻ
͈ͼͰͫͲͪͳͷΓͳͬ;ͬΒ͵ͶͳΒͰͼͽͰͽͰͱΔͪͳͽͻͪͭͪΔͰͲͪͷͭ;ΕΕ;ͯͪ;ͳ
ͽͰΓͰͷͰΔͪͯͰΓͰΔͰ;ͽ͵;ͼͬͭͫͻͪͲͬͪΔͪ
ͯͼͯͪΒͰͯΒͭͻ;ͺͳ;Ͱͳ͵ͪͫ;ͯͰ;ͳ
ͽͰΓͷͪ͵ͪͻ;͵ͬͳͻ; ͭͶͪͬͰͪͼͽͪͬͰ;ͽ͵;ͼͷͭͯͳΔͰͭ͵ͶͬͪΔͪ
͑ͽͼͰͯͰͬͭͻͳͽͷͪͽͳͰ
ͼͬͪ͵ͯͰͽͰͱͳͬͳ;ͻͳͽͷ;ͫ;ΌͰΔͪͳͼͺͪͬͪΔͪ
ͺͪͷΕͰΔͪͳͲͪͫ
ͻͪͬΓͪΔͪ͌ͽͶͳ͵ͺͻͳͶͳ͵ͷͼͪͼͽͪͬΓͪΔͪͺͶͪͪͼͪͽͳͳͳͻͳͻͪͲͯͫΓͪͽ͵ͷͭͯͳͰͪͼͽͪΒ;
ͷͰͽͯͳ͵ͰͼͫͰͼͽͳͫͻͪͲͬͭ;ͷͰΕͪͯ͵ΒͳͼͰͳͲͯͬͪΒͪΒ;
– ͯͰͬͳͻͳͽͪͷ
– ͪͼͽͪͬͪͺͰͺͪͷͪͺΒͪͪͬͪ͵ͰͽͻͪͳΒ;
– ;ͷͰͽͳ͵ͬͰͱͫͪΔͰͼͶ;ͱͳ͵ͶͬͪΔ;ͬΓͰ
ͳͲͭͬͻͰͪͻͰͯͰͶ;ΒͰͪͼͰΕͪΒͳͱͳͬͽ
ͳͼͽ
XXX.en.cameleo.com/SFBEDE51c417c350ͺͻͳͼͽ;ͺΓͰ1. 9. 2015.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͬͪͶͯͻͿͼ͵ͳͷ͵ͶͪͷͪΒͰ;ͳΔͰͺ͵;ͪΒ͵ͬͪͶͳͽͰͽͭͼͽͻ;͵ͽ;ͻͳͻͪΔͪͻͪͯͪͲͪͼͬͪ͵ͳͯͪ
;ͭͯͳͳͅͳͼͪͫͪͬΓͰΔͰͲͪͯͰͽͰͪΒͶͪ͵ͰΒͰ;Β;ͽͻ;͑͵Ͷͼ͵ͳͯͪͼͽͭͪͲͪͺͳΔͰͺͻͰͯͷͰͽͳ
ͷͪ ͵ͯ ͵Βͳ ͺͼͰͫ ͷͻͪΒ; ͫͳͽͳ ͪͭͶͪͰͳ ͲͪΔͰ ͳ ͻͪͲ;ͷͰͬͪΔͰ
ͷͳΓͰΔͰ
ͺͻͰͯͪͬͪΔͰ
͊ͬͪ͵ͳͺͻͰͯͷͰͽͼͰͽ͵ͷͰ͵Ͷͳ͵ͰͯͰΓͪͼͬͪ͵ͭΒ;ͽͻͪͺͻͰͯͪΒͰ;ͽͲͬͭͶͪͬΒͪͼͽͪͬͳ͵ͪͬͰΕͪ
ͪͼͽͪͬͪͰͶͳͪ͆ͪ͵ͽͭͪ
ͯͶͪͲͰͳͺͻͰͯͷͰͽͳ͵ΒͳͳͲͳͼ͵;Β;ͼͽͪͶͻͳͽͷͳ͵ͺͪͪΔͰ
ͪͺΒͰͯͳͳͷͼͪͽͬͳͷͪ ͪͼͬͳͷͪ
ͼͽͻͪͳΒͰͲͳͳ
Ͱ;ͻͳͽͷͳΒͪ
ͬͰͱͫͪ
ͷ;Ͳͳ͵ͳͻͰͶͳͭͳΒͪ ͬͰͻ
ͼ͵ͪͪͼͽͪͬͪ
͉;ͳͻͪͯ
ͬͰͱͫͪΔͰͲͪͪͽͪ
ͻͪͯ;ͬͻͽ;ͳͬͰͱͫͰͳͲͺͻͳͻͯͳͰ͵ͼͺͰͻͳͷͰͪͽͪͺͶͪ
ͳͻͪΒ;ͼͰͲͪ͵ͪͼͺͻͰͺͯͰͳͶͳͲͪͺͺͯͰ͌͵Ͷͳ͵ͼͰͺͪͷΕͰΔ;ͳͻͪͲͷͳΓͪΔ;ͺͼͬͰͽͳͺͻͰ
ͬͳͰͬͻͰͷͰͪ
ͯͰͪͺͼͽͪΒ;;ͷͻͪ͌ͳͱͳͷͻͪͲͻͰͯͳͷͪ;ͳͽͰΓͳͷͻͪΒ;ͺͪͲͳͽͳͪͽ͵Βͳͷ
ͺͻͰͲͰͽ;Β;ͪͼͽͪͬͭͻͪͯͳͬ
ΒͰͻͽͳͷͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͺͻͰͷͪ͑ͽͪΒͰͻ;
;ͽͳ;ͳͪͲͯͻͪͬͼͽͬͰ
ͼͽͪΔͰͯͰͰ;ͻͪͲͬΒ;
t̻ͶͪͬͪͪͼͽͪͬͪiΒͰͪͼͽͪͬͪͰͶͳͪ͵Β;ͳͰͺͻͬͪͯͬͪΒ;ͽͪͻΔͪͼͪͽͪ̀ͪͺͳΔͰͼͽͭͪͽͲͬ
ͻͳͽͷͳ͵ͳͷͯͰͶͷ
͵Βͪ;ͳͱͳͷͻͪͲͻͰͯͳͷͪͽͻͪΒͰͯͬͪͯͰͼͰͽͷͳ;ͽ͇ͪͯͰ;ͫ;ͯͳ
Ͳͯͻ;ͱ;ΒͰͳ;
ͻͪͲͻͰͯ;ͲͪΒͰͯͳ;
ͽͰͳ;ͬͯͳ;ͼͽͬͪͻ;ͪͼͽͪͬ;͊ͬͳͻͪͼͰ
ͺͰͬͪͳͻͰͳͽ;ΒͰ
ͪͺͷͰ;ͽͰͻͳͽͷͳ
͵ͰͬͰͱͫͰͷͭ;ͫͳͽͳͺͻͪΕͰͰͺΓͰͼ͵ͪΔͰͷͻ;͵;ͳͶ;ͺ͵ͪΔͰͷͭͪͷͪ̽ͰͪͻͪͲͶͳ͵ͳͷΒͰͲͳ͵ͳͷ
ͬͰͱͫͪͷͪt͵;Ͷͽͳͬͳ;iͬͶͪͼͽͳͽͰΒͰͲͳ͵Ͱͼͺͼͫͼͽͳ͈ͽͷͼͰͺͪͬΓͪΔͰͷͪͼͽͪͬͭͭͻͪͯͳͬͪ
ͯ ͺͻͰͽͯͭ ͯͪͪ ͳͲ ΔͰͭͪ ͳͲͬͶͪͳ ͼ;ͽͳͪ
͵Βͪ ͼͰ ͷͻͪͶ ͺͻͯ;ͫΓ;ΒͰ ́Ͳ ͺͻͰͽͯͳ
Ͱ͵ͼͺͰͻͳͷͰͪͽͪͼͶͰͯͳͰͷͳͪͶͯͱͳͬΓͪͬͪΔͰͭͻͪͯͳͬͪ͵ΒͰΒͰͺͻͰͽͯͭͯͪͪͫͻͪΌͳͬͪ
ͪ͵ΒͰͼͰ;ͳͽͰΓͪͯͬͰͲ;ΒͰ͈ͻͳ͵ͪͲͳ
ͼͪͱͰͳͳͻͽͰͱͳ;ͼͰͼͰ;ͫͰͶͰͱͳ;ͽͰͰͶͳͰ͊ͪͽ
ͪͼ
ͲͪͬͻͪͬͪͼͰͺͻͳͺͬͰͯͳͷͷͪͽͰͻͳΒͪͶͷ͵ΒͳͼͰͷͰΔͪͯͻͪͲͻͰͯͪͯͻͪͲͻͰͯͪͳͫͰͶͰͱͪͬͪ
͵ͪͻͪ͵ͽͰͻͳͽͪͬͰΒͰͯͰ͵Ͷͼ͵ͰͭͯͳͰͫͪΒ͵Ͱ;ͺͻͬͷͻͪͲͻͰͯ;
Ͳͪͽͳͷ;ͼͶͰͯͰΕͰͷͻͪͲͻͰͯ;ͫͪͼͰͳ
ͶͰͭͰͯͰ
ͫͳͫͶͳΒͼ͵ͰͺͻͳͰ
ͷͳͽͶͭͳΒͪ
ͭͻ͵ͰͺͻͳͰͫͭͬͳͷͪͳͰͻΒͳͷͪ.
͆ͪͼͽͪͬͪͺͻͰͷͪ͑ͽͪΒͰͻͬͳͷͰͺͪͷͪ ͺͯͻͪͲ;ͷͰͬͪͪͼͽͪͬ;ͻ;ͭͻͪͯͪ
ͪͼͽͪͬ;ͿͳͲͳ͵ͭ
ͬͪͼͺͳͽͪΔͪ
Ͱ;ͻͳͽͷͳΒ;
͵Βͪ ͺͯͻͪͲ;ͷͰͬͪ ͳͻ͵ ͺΓͰ ͪ͵ͽͳͬͼͽͳ
ͺͰͬ ͯ ΒͰͯͼͽͪͬͳ
ͻͳͽͷͬͪͳͬͰͱͫͳͼͪͽͪͺͬͳͷͪ;ͺͻͬͳͷͭͯͳͪͷͪ
ͯͬͰΕͬͻͶͪͺͻͰͯͳͪͼͽ;ͺͪͪ͵Ͷͼ͵Β
ͺͲͻͳͳ;ͲͺͻͰͲͰͽͬͪΔͰͶͳͻͼ͵ͳ
ͯͻͪͷͼ͵ͳͳͷ;Ͳͳ͵ͳͼͪͯͻͱͪΒͪ̀ͪͽͳͷ
ͪͼͽͪͬͪͺͰͺͪ
ͷͪͺͯͻͪͲ;ͷͰͬͪͻͰͶͳͭͳΒͼ͵;ͪͼͽͪͬ;
ͪͼͽͪͬ;ͺͻͳͻͯͰͳͯͻ;ͽͬͪ
ͲͶͭͳΒ;
ͫͽͪͳ͵;
ͭͰͭͻͪ
ͿͳΒ;
ͳͼͽͻͳΒ;
ͭͰͷͰͽͻͳΒ;
ͿͳͲͳ͵;ͳͰͷͳΒ;
͑ͽͪΒͰͻΒͰ;͵ͪͲͳͬͪͪͯ;ͰͬͰͼ͵Ͷͼͽͳ͵ΒͰͼͰ;ͬͰ͵;ͫͳͫ;ͯͰͽͰ͵;ͷͶͪͯͪͶͪ͵ͳͷ
ͭͯͳͪͷͪ
͵ͪ ͽ ͼ;
ͪ ͺͻͳͷͰͻ ͼͺͼͫͼͽ ͻͪͲͬͳΒͪΔͪ ͳͯͳͬͳͯ;ͪͶͳ ͳͽͰͻͰͼͪ ͳ Ͷͳͭ
;͵;ͼͪ
ͽͰͽͰͱΔͰͲͪͼͪͷͼͽͪͶͳͷͼ;ͯͬͳͷͪ;ͺͳͽͪΔͳͷͪͼͺͲͪΒͰ͆ͪͼͽͪͬͪ͵ΒͪͼͰ;ͰͳͳͷͪͺͻͰ
ͯͪΒͰ ͯ ͯͰͬͰͽͭ ͯ ͯͬͪͪͰͼͽͭ ͻͪͲͻͰͯͪ ͵Βͳ ͼ; ; ͑ͽͪΒͰͻͬΒ ͬͳͲͳΒͳ ͫͳͶͳ ͪ͵ͽ;ͰͶͳ
; ͬͷ
ͺͭͶͰͯ;ͷͱͰͺͻͰͯͼͽͪͬΓͪͽͳͲͪͪΒ; ͺͷΕ͆ͪͼͽͪͬͪ;ͬͳͳͷͻͪͲͻͰͯͳͷ̺ͪͪͶͯͻͿͼ͵Ͱ͵ͶͰ
ͪͼͽΒͳͯͪͯͺͻͳͰͼͰͽͷͰͯͪͼͰͺͶͱͰͽͰͷͰΓͳͽͪ͵ͬͷͯͻͱͪΔ;͵ΒͰͳΒͰͼͪͷͺͬͻͳͼ͵ͳͬͰΕ
ͳ;ͯ;ͫͳͳͪ;Ͳͪͼ͈ͬͪͻͬͳ͵ͻͪͳͪͬͷͺ;ͽ;ͺͻͰͯ;ͲͳͷͪΒ;ͼͰͺͻͳ͵ͻͪΒ;͵ͶͬͪΔͪ;
ͳͱͳͷͻͪͲͻͰͯͳͷͪ͋ͰͷͰΓͰͺͻͷͰͰͼͰΒͪͬΓͪΒ;ͯͯͰͬͰͽͭͻͪͲͻͰͯͪ
ͪͽͰͱͰͳͼͽͷͳΓ;͆ͪͼͽͪͬ;
ͺͻͰ;ͲͳͷͪΒ;ͼͽͻ;ͪͶͳͪ
ͺͻͳͰͷ;ͼ;ͺͻͰͯͪͬͪͳͪ;ͳ tͲͪͼͽͬͰͳi
ͺͻͰͯͷͰͽͪͳͼ͵Γ;ͳͬ
;ͳͬͰͻͲͳͽͰͽͼ͵ͳͫͻͪͲͬͪͳ͌ͳͽͰΓͪͬͷͼͽ;ͺΔ;ͰͷͪͬͳͰͺͯͻͪͲ;ͷͰͬͪΒ;ΕͰͭͪ;ͽͻͳͽͰͽͪ
̺ͪͱΒͰͯͪ;ͰͳͳͳͷͪΒ;ͺͽͬͪΔͰ;ͯͼ;ͪΔͰͭͬͼͽͻ;ͲͪΔͰͳͺͰͯͪͭ͵;ͷͰΕͰ
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
͇
ͷͰΌ;ͽͳͷ
ͷͻͪͫͳͽͳͼͺͻͰͷͪͯͪͼͽΒͳͳͲͪͼͬͰͭͪͭͪͽ͵ͪͱͰ
ͳͽ͵ͪ͵ͪͼͽͻ;ͷ
ͽͪ͵
ͳ ͪ ͷͻͪͶͷ ͳͬ; ͊ͬͳ ͳͼ͵ͪͲͳ ͷͭ; ͫͳͽͳ ͯͬͰͯͰͳ ; ͺͳͽͪΔͰ
ͪ ͼͬͪ ͫͻͪͲͶͱͰͪ ͺͳͽͪΔͪ
ͬͻͰͯͪͼ;ͻͪͼͺͻͪͬͰ͐ͪͼͬͳͼͰͲͫͭͽͭͪͬͰͶͳ͵ͳͷͯͰͶͷͼͪͼͽΒͰͯͻͪͲͭͬͻͪͳͯͳͼ͵;ͼͳΒͰ͈ͻͳ
ͻͯͰ ͪͼͽͪͬͰ ͰͺͰ ͫͳͶͭͳΒͪ
͵ͶͳͷͪͽͶͭͳΒͪ
ͭͰͶͭͳΒͪ
ͰͷͳΒͪ
ͿͳͲͳ͵ͪ
ͷͪͽͰͷͪͽͳ͵ͪ ͳͽͯ
ͪͯͪͼͬͰ ͼͫͳͽ ͺͭͯ;Β; Ͳͪ ͬͰͱͫͪΔͰ ͼͺͼͫͼͽͳ ͺͼͷͪͽͻͪΔͪ ͳ ͷͳΓͰΔͪ ̾͵ͼͺͰͻͳͷͰͽͳ
;ͳͽͰΓͪͳ;Ͱͳ͵ͳͺ͵;ͪΒͳͳͷͪΒ;ͼͬͰͯͯͬͪͪͰͼͽͭͻͪͲͻͰͯͪͽͰͷͰΓ;;Ͷͭ;;ͪͼͽͪͬͳ
͈ͻͳͶͳ͵ͷͳͲͬΌͰΔͪͪͼͽͪͬͰͰͺͯͪ ΒͰͽͪͼͽͳͰͭͲͪ͵ͽͼͽ
ΒͰͻͳͪͰ
; ͺͻͽͳͬͷ
ͻͰͲ;ͶͽͪͽͷͱͰ;ͺͽͺ;ͼͽͳͯͬͰͼͽͳͯͲͪͫͶ;ͯͰ̓ͪͯͪͼͰͳͲͬͶͪͰͲͪ͵Γ;ͳ
ͯͪͬͻͰͯͳͺͻͪͬͳͶ
ͯͪͼͰͰͳͳͳΒͰͯͪ͵ͻͪ͵͵ΒͳͼͰ;ͺͽͺ;ͼͽͳͰͫͳͷͭͪͺͽͬͻͯͳͽͳͺͼͷͪͽͻͪͳͷͿͰͷͰ
ͳͷ̻ͪͻͪͯͳͬ͵ΒͰͼͰ;ͰͳͳͷͪͺͻͰͲͰͽͳͻͪ;ͬͳͳͷͻͪͲͻͰͯͳͷͪͬͻͶΒͰͺͼͰͱ͌ͰΔͰ;ͼͬͰ
ͬͰΕΒͷͰͻͳͳͲͳͼ͵;ΒͰΔͳͬͼͪͷͼͽͪͶͪͪͭͪͱͷͪ;ͻͪͯ;ͪͼͻͰΌͳͬͪΔ;ͫͰͶͰͱͳͪͳͲͺΒͰͯͳͳ
ͪͼͽͪͬͳͰͺͪ;ͳͲͻͪͯͳͯͷͪΕͳͲͪͯͪͽͪ͵ͪͳͻͰͿͰͻͪͽͪ͌ΒͰͯͪͪͰͼͽͷ
ͪͺͼͰͫ;ͯͬͪͪͰͼͽͷ
ͻͪͲͻͰͯ;
ͼͳͷͬͭͪ
ͳͲͻͪΌ;Β;ͼͰͽͰͷͰΓͰͳͯͳͬͳͯ;ͪͶͰͪ͵ͽͳͬͼͽͳͺͼͶͫͯͷͳͲͫͻ;͆Ͱ͵ͳ
;ͰͳͳͫͳͻͪΒ;;ͷͰͽͳ͵ͳͳͶͳͲͪͪͽͼ͵ͳͺͲͳͬ̽ͻ;ͭͳͺͪ͵ͳͼͽͻͪͱ;Β;Ͱ͵ͪ;ͺͳͽͪΔͰͳͶͳ
͵ͰͺͳΒ;ͳͲͪͺͻͳͻͯͪ;ͳͰ͵ͼͺͰͻͳͷͰͪͽͪ͌ͺͻͪ͵ͼͳͼͰͺ͵ͪͲ;ΒͰͯͪ;Ͱͳͳ͵Βͳͼ;ͯ
ͺͰͽ͵ͪ ͺͪΌͪͶͳ̺ͪͶͯͻͿͼ͵;͵Ͷ; ͬͰΕͳͷͲͪ ͬͪ͵ͪͬͪͳͻͪͯͪͺ͵ͪͲ;Β; ;ΓͳͬͯͫͻͰ
ͺͻͰͯ;ͼͶͬͰ͢ͳͬͳͽͰͶͰ͵ͽͳΒͰͺͻͰͻͪ;ͺͻͰͭ;ͽ
ͳͽͳͼ;ͺͪ͵ͺͻͰͬͻͰͷͰͷͻͪͶͳͯͪ;ͼͬΒͰ
ͺͻͰͬͰͶͳ͵;ͷͰͻ;ͪͺͼͽͻͪ͵ͽͭͲͪΔ͇ͪͳͼͪͻͪͯͲͪͶͷͪͺͰͽΕ;;ͺ;Ε;Β;ͺͭͶͰͯ;ͽͼͬͰ͵
Ͷͳ͵ͭͻͪͯͳͬͬͰͺͰͻͼͺͰ͵ͽͳͬͰ͵ΒͪͳͰ͵;ΒͰ;ͬͳͳͷͻͪͲͻͰͯͳͷͪ͢ͳͬͼͰͯͻͱͪΔͰͺͺͻͪ
ͬͳͶ;ͯͶͳ͵;ΒͰͫ;ͯͷ͵ͻͳͽͳΕ;
ͪͰ;ͷͻͷͳͼ͵ͰͺͽͳΕ;͢ͳͬͼ;ͯͰͶͬͪΔͰ;ͻͪͯ;
ͺͼͬͰͼͰͪ͵ͽͳͬͳͻͪ͵ͪͯͪͼͰͪͺͻͳͷͰͻͻͪͯͳͽͷͰͯͪͼͰͪ;ͳͷͳΔͰͳͪͷͪͻͪͼͬͰͽͶͰͽͰ͵ͪ
Γ;ͯͼ͵ͪͱͳͬͽͪͺͳͽͪΔͪ͢ͳͬͪͺͽͻͰͫͪͯͪ;ͼͺͲͪΒͳͷͺͳͽͪΔͳͷͪͼͽͬͪͻͪΒ;ͬͶͪͼͽͳͽͰͼ;ͯͬͰ
Ͱͼͽͯͬͯͳͯͪ;;ͼͷͰͻͰͳͳͽͰͻͰͼͬͪΔͪ;ͼͶͫͯͬͻͰͷͰ
̹ͳͽͪͰͶ͑ͽͪΒͰͻͬͰͺͰͯͪͭͭͳΒͰΒͰͼͽͰͽͯͪͼͬͪ͵ͳͬͰ͵;ͻͷͪͶͳͷ͵Ͷͼͽͳͷͪ;
ͪͰͶ;ͽͻͰͫͪͯͪͳͷͪͪͼ;ͯͪͯͬͪͪͰͼͽͭͯͳͪ͵ͽͳ;ͳͻͪͺͪΌͪ͵Ͷ;͈ͻͪ͵ͼͪͺͪ͵ͺ͵ͪͲ;
ΒͰͯͪͺΒͰͯͳͳ;Ͱͳͳ͵Βͳͱͳͬ;Ͱͼͽͬ;Β;;ͪͼͽͪͬͳͳͱͳͻͪͲͻͰͯͪͳͲͻͪͲͶͳͳͽͳͻͪͲͶͭͪͰ
ͷͭ;ͼͶͰͯͳͽͳͽͰͷͺͻͪͯͪ;ͺͼͶͰͯΔͳͷͭͯͳͪͷͪ͵ͶͬͪΔ͇ͪͳͬͰΕͳͷͺͻͰͶͪͲͰͪͲͪͪͽͼ͵;
ͫ;͵; ͳͶͳͺͪ͵ͺͪΌͪΒ;Ͱ͵;ͯͽͲͬͺͻͪ͵ͽͳͳͯͰͶͪͽͼͽͳ͵ΒͰͼ;;ͼͽͪͬΓͰͰͺͻͳͻͪͲͶͳͳͽͳͷ
ͬͪͶͯͻͿͼ͵ͳͷ ͵Ͷͪͷͪ ͅͰΌ; ͺͻͰͼͽͪͶͳͷ ;Ͱͳͳͷͪ ͼͬͰ ͯ ͯͬͪͪͰͼͽͭ ͻͪͲͻͰͯͪ ͳͷͪ ͬͰͶͳ͵ͳ
ͻͪͲͶͳ͵ͪ;ͺͭͶͰͯ;ͺͻͰͯ;ͼͶͬͪ͵ͪͽͼ;ͪͯͪͻͰͼͽͳͻͪͯͪͼͺͼͫͼͽ͆ͪͳͽͰͻͰͽͼͽͻͪͳ
ͳ͵ΒͪͼͰͫͪͬͳͬͪͶͯͻͿͼ͵ͳͷ͵Ͷͪͷͪ
ͻͰͳͷ
ͼͽΒͳͯͪtͽͻͰͫͪͪͭͶͪͼͳͽͳͬ;ͳΔͰͳ;ͬͪͶ
ͯͻͿͼ͵Ͱ͵ͶͰ;ͺͽͺ;ͼͽͳi
7 ͵ͪͳͯͪΒͰͰͺͯͯͪͫ;ͯͰͯͬΓΒͪͼͯͪͳͯͳͬͳͯ;ͪͶ
ͪͺͻͰͯͬͪΔͰ;Ͱͳ͵ͪ;ͬͷ͵ͽͰ͵ͼͽ;ͬͪͻͳͻͪ͆ͪͯͪͻͰͳͳͰͰͻͭͳͳ;Ͱͳͳ
ͪ͵ͲͪͬͻͰ
ͽ͵ͪ ͺͼͶͰͯΔͰͭͻͪͲͻͰͯͪ ͼͽͳ; ͼͬΒͰͬͻͼ;ͲͻͰͶͼͽͲͪͬͳͼ͵;͵Ͷ;̽ͻ;ͭͳ ͺͪ͵ ͺ͵ͪͲ;Β;Ͳͪͽ
ͺͷͪΔ͵ͪΔͰͲͪΔͪ
ͪͶͳͼ;ͺͺͻͪͬͳͶ;ͺͼͽͳͭͶͳͳͬͺͽͰͭͫͻͪͲͬͪΔͪ͵Βͳͳͷͺͻ;ͱͪͯͫͻͰ
ͷͭ;Εͼͽͳͯͪͺͼͽͪ;ͯͻͪͼͶͳͲͪͽͰͬͳͷͪtͷͯͰͻͭiͱͳͬͽͪ
7
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̀ͪΒͰͯͳ͵ͪͪͼͽͪͬͪͳͽͰͶͰ͵ͽ;ͪͶͪͯͪͻͰͳͳͺͻͼͰͳ;Ͱͳ͵ͪͼͬͪ͵ͪ͵ͷͱͰ;Ͳͻ͵
ͬͪͽͳ ͯͻͰΌͰͪ ;ͼͺͻͪͬͪΔͪ
ΒͰͻ ͺΒͰͯͳͳ ;Ͱͳͳ ͺͯͼͽͳ; ;ͳͽͰΓͪ ͪ ͯͼͽ;ͺͪΔͪ
ͺͼͰͫͪ
ͫΒͪΔͰΔͪͳͼͶͳ̓ͪͶͭͻͰ
ͼͯͻ;ͭͰͼͽͻͪͰ
ͼͷͪͽͻͪͯͪͼͰͬͳͷͺ;ͽͰͷtͷͱͰͯͰͶͬͪͽͳͺͻͽͳͬ
ͰͭͳͲͷͪͳͽͻͰͫͰͻͼͽͬͪ͵ͯͳͪΒͪͯͪͻͰͳΒͳ͵ΒͳͼͰ
ͼͳͷͽͭͪ
ͷͭ;;ͼ͵Ͷͪͯ;ͼͪΔͳͬͳͷ
ͼͪͭͪͷͪ ͺͼͺͰͳͬͪͽͳͺͼͰͫͳͷͲͪͯͪͳͷͪi ̓ͪͶͭͻͰ
ͼͽͻ
͋ͪ͵ ͼͰ;ͺͽͰͷͱͰ
ͻͰΕͳͯͪͼͰͻͪͯͬͳͰͺͻͪ͵ͽͳͰͭͶͳͽͰͻͳΒͼ͵ͳͻͳΒͰͽͳͼͪͳ;Ͱͳ͵ͪͫͳͽͰͼͺ;ͽͪͬͪͼͬͰ
ͯ͵ͳͺͼͽͳͱ;ͪΒͫΓͰͽͷͭ;
͑ͽͼͰͪͼͽͪͬͰ;ͬͳͳͷͻͪͲͻͰͯͳͷͪ ͽͳͰ
ͪ͵ͽ;ͰͶͳͺͻͰͯͷͰͽͳͫͳ;ͬͰͶͳ͵ΒͷͰͻͳͫͳͶͳͪ͵ͽ;
ͰͶͳͳͯͪͪͼ
;ͰͻͳͭͶͫͪͶͳͲͪͳΒͰ
ͪͽͼ;
– ͌ͷͰͽͼͽ;ͬͳͳͷͻͪͲͻͰͯͳͷͪ
͵ΒͪͼͰΒͪͬΓͪ͵ͪͺͻͽͳͬͽͰͱͪͪ;ͳͷͲͪͽͰͬͳͷͪ
ͳͯͰͶ
ͬͪΔͰͪͼͽͪͬͰͰ;ͻͳͽͷͳΒͰ
ͻͰͳͽͬͪΔͪ
ͼͶͳ͵ͪΔͪ
ͻͽͪΔͪ
ͷͯͰͶͬͪΔͪͳ;ͷͰͽͳ͵ͭͫͶͳ͵ͬͪΔͪ
– ͼͬͰͯͯͬͪͪͰͼͽͭͻͪͲͻͰͯͪ͆ͪͬͷͼͽ;ͺΔ;;ͷͰͽͼͽͷͱͰͲͪͯͫͳͽͳͬͲͪͪΒ;ͬͰ͵ͬͷ
ͱͳͬͽ;́ͼͽͻͳΒͪ;ͷͰͽͼͽͳͽͪ͵ΌͰͺͻͰͯͼͽͪͬΓͪͲͪͼͰͫͪͪͼͽͪͬͳͺͻͰͯͷͰͽ;ͪͼͽͪͬͷͺͶͪ;
ͬͳͳͻͪͲͻͰͯͪͭͅͳ;ͰͳͳͼͰ;ͼͶͫͯͬͻͰͷͰ;ͷͰͽͳ͵ͳͪͭͪͱ;Β;
ͽͪ͵ͯͪͳͼͬͰΒͪͼͳ
ΒͰͷͭ;ͳͼ͵;ͼͳͽͳͳͯͰΒ;ͯͪͱͳͬͽͲͪΔͳͷͱͰͫͳͽͳͫͭͪͽͳΒͳͳͬͳͰͼͽͻͪͳΒͳ
ͽͰͯͪͺͼͽΒͰͼͽͪ
ͬͳͽͳͺͼͳͶ͵ͰͼͽͰͽͼ͵ͳͲͪ͵ͳ͵ΒͰΕͰ;ͺͲͪͽͳͼͪͷͪ͵ͼͰ;ͷͰͽͳ͵ͳͪ͵ͽͳͬͳͻͪΒ;ͳͪ;
Ͱ ͺͼͷͪͽͻͪͽͳ ;ͷͰͽͼͽ ͋ͳͷͰ ͽͪ͵ΌͰ ͻͪͼͽ; ͷͭ;Εͼͽͳ ͻͪͲ;ͷͰͬͪΔͪ
;ͱͳͬͪΔͪ ͳ ͯͰΔͪ
ͯͫͻͫͻͪͲͶͱͰͳͼ;ͯͬͪ
͵ͪ͵ͫͳͼͬͻͰͷͰͪͪͬͻͰͷͰͰͲͪͬͳͼͯͪͫͳͻͪΔ;ͫ;ͯ;ΕͰͭͲͪͳ
ͷͪΔͪͻͪͲͬͳͶͳͳͯͳͬͳͯ;ͪͶͳͳ;͵;ͼͳͼͽͳͶͱͳͬͽͪ
¢ ͪͅͽͰͷͪͽͳ͵ͪ ͳ ͭͰͷͰͽͻͳΒͪ ͆ͪΒ͵ͪͼͳΒͰ ͺͻͳͶͳ͵ͷ ͺͻͰͶͪͼ͵ͪ ; ͬͳͰ ͻͪͲͻͰͯͰ ͺͼͽͪΒͰ
ͬͰΕͳͪ;Ͱͳ͵ͪͼͬͰͼͪͽͭͪ͵Ͷͳ͵ΒͰ ͬͪͱ ͻͪͲ;ͷͰͽͳͫͪͻͰͷͰͽͳͲͷͪͽͰͷͪͽͳ͵Ͱ͌Ͱͳͳ
ͼͪͲͪΒ;ͯͪΒͰͺͻͳͼͽ;ͺͬͰͶͳ͵ͷͫͻΒ;ͽͰͻͳΒͼ͵ͳͷͳͺͻͪ͵ͽͳͳͷͺͻͪͬͳͷͪͷͭ;ΕͰͼͪͷͳͷͪ
͵Βͳ ͺͼͰͯ;Β;ͯͫͻͪͷͪͽͰͷͪͽͳ͵ͪͺͻͰͯͲͪΔͪ͆ͪͼͽͪͬͪͷͪͽͰͷͪͽͳ͵Ͱ
ͼͽͭͪ
ͽͻͰͫͪͽ͵ͷͳͽͪͬͭ
͵ͶͬͪΔͪͯͪͼͶ;ͱͳͻͪͲͬΒ;ͶͳͼͽͳͺͼͰͯ;Β;ΕͳͽͳͷͰͬͶͪͼͽͳͽ;ͬͻͰͯͼͽ ͌ͰͳͳͯͱͳͬΓͪ
ͬͪΒ;ͯͪͷͳͼͪͳͷͺͻͰͼͷͷͭ;ͼͽͬͪͻͳͽͳͻͰͲ;Ͷͽͪͽ͵ΒͳΒͰ;ͲͺͷΕͽͰͳ͵ͳͺͷͪͭͪͶͪͰͯ
ͼͽͳͱͪ ͆ͪ;ͳͶͳ ͼ; ͯͪ ͺͼͷͪͽͻͪΒ; ͼͬΒͰ ͬͶͪͼͽͳͽ ͷͳΓͰΔͰ ͌ͳͽͰΓ ͼͰ ͼͬͰ ͬͳͰ ͺͬͶͪͳ ;
ͼͽͻͪ;
ͯ͵ ͪͼͽͪͬͳ ͺͻͰͯͷͰͽ ; ͯͭͬͪͻͪΒ;ΕΒ ͷͰͻͳ ͼͽ;ͺͪ ; ͺͻͬͳ ͺͶͪ ͌ ͯͰͬͰͽͷ ͻͪͲͻͰͯ; ͼͰ
ͬͰͱͫͪΒ;ͻͪ;ͼ͵ͰͺͰͻͪͳΒͰ͈Ͱͻͷ;ͽͪͳΒͰ
͵ͷͫͳͪͳΒͰͳΔͳͬͪͺͻͷͰͪ;ͻͪ;;ͬͰͻͬͪͽ
ΕͰͯͪΒ;;ͰͳͳͷͪͯͫͪͻͷͪͽͰͻͳΒͪͶͲͪͬͰͱͫͪΔͰͷͳͼͪͰͷΕͳ͌ͯͰͬͰͽͷͻͪͲͻͰͯ;ͯͬͻͪͬͪΒ;ͼͰ
ͯͬͪͬͰͶͳ͵ͪͺͭͶͪͬΓͪͪͼͽͪͬͭͺͶͪͪ
ͪͽͼ;ͽͻͳͭͷͰͽͻͳΒͪͳͶͭͪͻͳͽͷͳ͈ͻͰͯͬͳͫͶͪͼͽͳ
ͳͪͼͽͪͬͳͺͻͰͯͷͰͽͪ;̺ͪͶͯͻͿͼ͵Β͵Ͷͳͼ;ͪ͵ͽ;ͰͶͳͳͿͳͲͳ͵ͪ
ͰͷͳΒͪ
ͭͰͭͻͪͿͳΒͪ
ͫͳͶͭͳ
Βͪ
ͳͼͽͻͳΒͪ
ͪͼͽͪͬͪ;ͷͰͽͼͽͳ
ͷ;Ͳͳ͵ͬͪͼͺͳͽͪΔͰͳͼͶͳ͵ͪΔͰ
̸̀̓͌͐͡͏́
͊;ͽͳͪͬͭͪͻͪͯͪͭͶͰͯͪͼͰ;ͺͻͷͳΓͪΔ;ͽͪͫͳͯͺͷͰ;ͽͳͳͯͰΒͪͫͳͶ͵ͻͳͼ
ͺͻͯ;ͫͳͽͳͳ͵ͻͳͼͽͳͽͳ;ͪ͵ͽ;ͰͶͷͯͫ;ͭͶͫͪͶͳͲͪͳΒͰ͆ͪͺͻͬͷͷͰͼͽ;
ͺͷͰ;ͽͪͪͽͻͺ
ͿͳͲͳΒͪ
͵ΒͪΒͰͰͼͽͲͫͭͰͻͪͲ;ͷͰͬͪΔͪͺͳͼͽͬͰΕͳͬͪͪͼͪͰ͵ͷͬͻͼͽͷͷͳͼͳͪͻͼ͵ͰͻͰͬͼ
ͽͳ͇ͬͪΒͿͰͷͰͳΒͰͳ͵ͪ͵ͪͬͫͶͳ͵ͻͰͶͳͭͳΒͰ
ͳͽͳͺͪ͵ͺͻͰͯͼͽͪͬΓͪͲͪ͵ͻ;ͱͰͷͳͼͪͳͼͪͼͽͪͬ
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
ͬͰΕ ΒͰ ͽ ͺ;ͽ ͼͽͳͪΔͪ ͼͺͲͪΒͰ ͼͬͰͽ; ͳ ͬͰ͵; ̓ ͯͬΓ ͵ͼͰ͵ͬͰͽ ͳͯͰ ͬͳͷ ͺ;ͽͰͷ
͵ͶͬͪΔͪ
ͼͬͰͱͫͪͷͪ;ͼͬͻ;ͫͶͳ͵ͬͪΔͪͷͳͼͪͭ
ͬΓͭͳͼͰΕͪΒͭͱͳͬͽͪ
ͷͱͰͼͬΒͳͷ
ͳͼ͵;ͼͽͬͷͼͽͰΕͳͼͳͭ;ͻͼͽ;ͽͯͪΒͰͪͰͿͳͲͳ͵ͺͼͽΒͪΔͰͺͻͱͰͽtͪͽ;ͶͳͷiͼͬͰͽͷ
ͽͰ
ͯͪͬͰ͵ͺͼͬͷ;;ͽͪͻΔͰͷͫͳΕ; ͳͪ͵ͺͺͻͪͬͳͶ;ͳͽͪͰͲͪ
ͳͼͪͷͺͽͳͰͳͲͽͰͼͿͰͻͪ
͉;ͯͶͿ͑ͽͪΒͰͻΒͰͰͼͽͪͭͶͪͪͬͪͯͪͬͳͷ;;ͽͻͪΔͳͷ͵ͶͬͪΔͰͷͺͰͯͪͭͭͷͱͰͫͳͽ
ͺͫΓͪͽͳͼͬΒͰͼͺͼͫͼͽͳͬͶͪͯͪͬͪΔͪͷͰͽͯͪͷͪͳͺͪͱͪΔͳͷͪͯͰΒͰͭͻͪͲͬΒͪ̀ͪͯͪͽͪ͵;ͳ
ͽͰΓͪͳΒͰ;ͽͷͰͯͪͯͫͳΒͰ;Ͱͳ͵̸ͬ͠
ͬͰΕͯͪͯͺͻͳͰͼͰͽͷͰͯͪͳͯͳͬͯ;ͪͶͼͽ ͯ;
ͷͱͰ
ΒͰͯͭͯͪͪ;ͺͻͪͬΓͪͽͳͻ;ΌͰͷ̀ͪͯͪͽͪ͵ͺͰͯͪͭͭͳΒͰͼͪͼͽΒͳͼͰ;ͽͷͰͯͪͫͶͳ͵;ΒͰͼͬΒͰͪͼͽͪͬ
ͭͻͪͯͳͬ
ͱͳͬͽͰͪͬͳ͵ͰͳͲͪΒͰͯͳ͵ͳͱͳͬͽ;ͻͪͲͻͰͯ;ͳͺͽͼͰͰͯͽͳ;Εͳͼ͵ͻͳͬͰͰ;;
ͽͻͪΔͼͽͳͯͰΒͰͭͫͳΕ̸ͪ͠
ͽΒ ͬͰ͵ͬͪͳͯͳͬͳͯ;ͪͶͼͽ
ͯͶͪͲͳͳͲͪͽ;ͶͳͼͬͰͽͬͪ
;ͶͪͲͳ
ͻΌͰΔͰͷ;ͿͳͲͳ͵ͺͼͽΒͪΔͰͳͼͪͼͫͷͯͼͳͼ͵ͶͼͽͳͯͶͳ͵Ͱ͵ΒͰͼͰͰͷͭ;ͳͲͬͰͼͽͳͳͲ
ͪͼͶͰΌͪͳͽͳͳͲͷͳΓͰͪ
ͰͭͼͬΒͺ;ͳͻͪͲͬΒͷͭ;ͯͱͳͬͰͽͳͽͰ͵;ͯͻͪͼͶΒͯͫͳ͈ͽͬͪΔͰ
ͺͻͰͷͪΓ;ͯͼ͵Βͳͯͳͬͳͯ;ͪͶͼͽͳ͵ΒͰͯͫͳΒͪͷͪͽͻͺͿͳͲͳΒͷͷͭ;Ε;ΒͰͯͪͽͪͳͯͳͬͳͯ;ͪͶ
ͼͽͫ;ͯͰͯͺͷΕͳ;ͳͽͰΓ;͵ΒͳͱͰͶͳͯͪͳͲͫͰͭͰͰͺͻͪͬͰͯ͵ͪͻͪ͵ͽͰͻͳͼͪΔͰ;Ͱͳ͵ͪͅͻͪ
ͼͰͪͭͶͪͼͳͽͳͯͪ ͼͰͼͽͬͪͻͳ͵ΒͰ ͼͰͬͯͰ ͫͻͪΌ;Β; ; ͼͬͪ͵ͯͰͬͷ͵Ͷͼ͵ͷ ͻͪͯ;ͻͰͽ͵ͳͶͳͼͰ
ͳ͵ͪͯͰͯͱͳͬΓͪͬͪΒ;͵ͪͰͽͺͻͫͶͰͷͪͽͳ
̺ͪͶͯͻͿͼ͵ͪ͵Ͷͪ͵ͪͬͪ͵ͶͪͷͭͶͪͫͳͯͪͳͯͪͪͼͺ͵ͪͲ;ΒͰͬͳͺ;ͽ;ͫͻͪͲͬͪΔ;ͳ
ͬͪͼͺͳͽͪΔ;ͯͰͰ̽Ͱͪ;ͬΒ͵ͶͳͯͫͳΒͪΒ;ͼͶͫͯ;͵ͪ͵ͬͪ;ͬͻͰͷͰΔͰͭͼͳͬͪΔͪͳΒͰͺͼͽ
ΒͪͶͪ ͌ ͬΒ ͵Ͷͳ ͽͻͶͪͼͽ ͼͰ ͳͲͻͪͱͪͬͪ ; ͼͪͷͯͻͰΌͳͬͪΔ; ͰͶ͵;ͺͳ ͱͳͬͽ ; ͵Ͷͳ
ͳͽͰͻΒͰ;ͻͰΌͰ
;͵Γ;;Β;ΕͳͻͪͼͺͻͰͯͪͼͬͪ͵ͪͳͭͯͳΔͰͺͶͪͳͻͪΔͰ͵ͶͰͳͲͪͺΓͪ
ͬͪΔͰ;ͳͽͰΓͪ͌Ͱͳ͵ͳͷͪͼͶͫͯ;ͯͪͼͪ;ͳͽͰΓͰͷͺͻͯͳͼ͵;ͽ;ΒͰͪͼͽͪͬΒͽͰͷͳ
ͯͪͺͼͽͪͬΓͪ
ͺͳͽͪΔͪ
ͯͪͳͼ͵ͪͱͰͼͬΒͰͷͳΓͰΔͰ́ͼ͵;ͼͽͬͪ;ͬͰͶͳ͵ͷͫͻΒ;ͲͰͷͪΓͪͯ͵ͪͲ;Β;ͯͪ;Ͱͳͳ̺ͪͶ
ͯͻͿͼ͵Ͱ͵ͶͰͪ͵ͼͺͻͬͰͯͰͳͺͻͳͺͻͰͷͪͯͫͻͺͻͶͪͲͰ;;ͽͪͻͳͼͺͳͽͭͼͳͼͽͰͷͪͽͻͪͯͳ
ͳͪͶͭ;ͼͽͻΒͼͽ͇ͬͪͳͯͪΒ;;ͬͳͯ;ͷͭ;ΕͼͽͳͺͰͯͪͭͭͳΒͰͬͪͶͯͻͿͼ͵ͳ͵Ͷͪͯͪͳͯͳͬͳ
ͯ;ͪͶ; ͫͻͳͭ; ͬͰ͵; ͼΒͰͯͳͳ ͼͪ ͳͽͰͲͳͬͳͷ ͺͻͰͰΔͰͷ ͲͪΔͪ ͈ͻͫͶͰͷ ͯͪ ͼͰ ͳͼ͵;ͼͽͬͪ
ͬͪͶͯͻͿͼ͵ͳ͵Ͷͪ;ͳͰ͵ͻͳͼͳͷͲͪΒͪͬͰ͵ͶͰͫͳͽΒͰͯͻͰΌͰͳͬͷ͵ΒͳΒͰͺͼͬͰͯͻ;
ͭͪͳΒͳ ͯ ͲͪͽͰͬͪ ͪͼͽͪͬͭ ͺͶͪͪ ͳ ͳͼͺͳͽͳ ͻͰͲ;Ͷͽͪͽͪ ͭͅͰ ͷͰͽͯͳ͵Ͱ ͺΒͰͯͳͼͽͳ ͵ΒͰ
͵ͪͻͪ͵ͽͰͻͳ;͵ͪ͵ͬͪͶͯͻͿͼ͵Ͱͽͪ͵ͳͯͻ;ͭͰͼͶͫͯͰͳͶͳͺͻͳͬͪͽͰ͵ͶͰ ͪͼͽͪͬͪͺͰͺͪͷͪ
ͻͪͯͰͫͰͶͰͱͳͰ
Βͪ͵ͪ;ͷͰͽͳ͵ͪͯͳͷͰͲͳΒͪ
ͻͪͪͪͼͽͪͬͪͼͽͻͪͳΒͰͲͳ͵ͪͳͽͯ
ͫͳͶͰͼ;ͺͻͳͷͰ
ΔͳͬͪͰͳ;Βͪͬͳͷ͵ͶͪͷͪͅͰΌ;ͽͳͷ
ͫͻΒͬͪͶͯͻͿͼ͵ͳ͵ͶͪΒͰͬͰͷͪͷͪͶͳ͵ͪ͵;ͼͬͰͽ;
ͽͪ͵
ͳ͵ͯͪͼ͉ͯͳͽͰΓͳͳͼ;ͯͬΓͫͪͬͰͽͰͳͷͭ;Εͼͽͳͷͪ͵ΒͰͬͪ͵Ͷͪͺͻ;ͱͪ
ͺͪͼ;
ͲͫͭͽͭͪͳͺͻͰͬͳͰ ͼ͵Ͱͺͽͳͳ͌ͰͻͳͭͶͫͪͶͳͲͪͳΒͰ
͵ΒΒͼͷͳͼͪͷͳͼͬͰͯͳ
ͷͱͯͪͫͳͫͳͶ
ͯͫͻͼͬ;ͳͯͰΒ;ͬͪͶͯͻͿͼ͵ͳ͵ͶͪͷͯͰͻͳͲͬͪͽͳͳͺͻͳͷͰΔͳͬͪͽͳ;ͺͻͪ͵ͼͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸͉͉̈́́͋̾͋͌
̸̸̸͈͉̹͇͇̺͈͊͆̈́́ͣ̿́ͣ͠͡ͶͱͪΒ;Ͱͳ͵ͪ;͵Ͷͳ͉;ͯͶͿͪ͑ͽͪΒͰͻͪ͵ͪͷͭ;Εͳ
̸͠4/"-+1"3-*ſ #0Â07*ſ
161*-4 104*5*0/"536%0-'45&*/&34$)00-"4"1044*#-&4&(.&/50'
5)&3&'03.*/5)&&3"0'(-0#"-*;"5*0/
SUMMARY
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UIF
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UIFNFUIPEPG,V[JO
UIF+FOBQMBO4DIPPM
FUD
5IJTUZQF PGTDIPPMJTEJSFDUMZ SFMBUFEUPTQFDJGJDDPOTJEFSBUJPOT PGTPDJBM UBTLTOPXBOE UIFO8JUI
SFHBSEUPUIFQSPKFDU
EVSJOHUIFFTUBCMJTINFOUPGUIFQSJNBSZTDIPPM
JUJTOFDFTTBSZUPTUBSUGSPNQFEBHPHJDBM
QSJODJQMFTSFRVJSFEJOOPXBEBZTMJGF"DDPSEJOHUPUIJTQSJODJQMF
DIJMESFOTIPVMECFCSPVHIUVQBOEUBVHIUUP
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SFHBSEMFTTPGTPDJBMDMBTT
DBOGJOE
BQMBDFVOEFSUIF4VO*UJTVOEFSTUBOEBCMFUIBUDIJMESFOBUDFSUBJOHSBEFTIBWFUPNBLFQSPHSFTTUPUIFFYUFOU
UIBUUIFZDBOFWFOUVBMMZSFTQPOEUPUIFEFNBOETPGUIFQSFTFOUUJNF
JOPVSDBTF— the era of globalization.
5IFSFGPSF
DPOTJEFSJOHpupilsBOEUFBDIFSTQPJOUTPGWJFXBTXFMMBTUIFDVSSJDVMB
QBSUJDVMBSTUFQTBOE
UBTLTPGUIFQSPKFDUXJMMCFQSFTFOUFEJOUIJTQBQFS
KEYWORDS: QVQJM
3VEPMG4UFJOFS
SFGPSN
TDIPPM
HMPCBMJ[BUJPO
͎ͰͻͰͭͬͳͪ
͎ͰͻͰͭͬͳͪ
͎ͰͻͰͭͬͳͪ
̸͉͇̹͈̽́̈́̾̓́ͣͅ1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͳͼͽͻͳΒ;
̸̸̸͇͍͈͉͇̓͆̈́́̓͋́́̿́͆͢ͅ͏̸͇͇̻́͆̈́͆
̸̺͉͇̻́͌͆́̾̀̈́͆–̸͈͉͈͇́̽͆͊͋
͎͉̾͏̸̸̸̸̻͇̺͎͉͇͈͇̾͐̓́͆̾̓̈́͊͋̾ͣ̓
̸̸͈͉͇̻͎̺͇̹͇̈́͑̾͆́͊̾͋͊̓͑͋́͆͠ͅͅ2
̸̸͊̿̾͋̓:́ͺͻͰͯͽͭͪͽΒͰͼͽͰΕͳͷͪͪͺͳͼͪͬͰͶͳ͵ͳͫͻΒͻͪͯͬͪ
;͵Βͳͷͪͼ;ͳͲͰͼͰͪ
ͫͻΒͪͼͪͲͪΔͪ
ͪΒͰΕͰͳͺͽͰͽͳ͵ͪ
ͳͺͰͻͷͪͰͽͺͻͰͯͼͽͪͬΓͪΒ;ͺͻͰͯͷͰͽͳͼͽͻͪͱͳͬͪΔͪ͊ͻͰ
ͯΔͬΒͰ͵ͬͳ ͼͺͷͰͳͳ ͼͽͰΕͳ ͵ͪ Ͱͳͼͻͺͪ ͽͰͷͪ
ͬͰΕ ͯͪͬ Ͳͪ͵;ͺΓͪΒ; ͺͪͱΔ; ͳͼͽͻͳͪͻͪ
ͪͻͰͶͭͪ
ͳͼͽͻͳͪͻͪ;ͷΒͰͽͼͽͳ
ͺΒͰͼͳ͵ͪ
͵ΔͳͱͰͬͳ͵ͪ
;ͬͳΒͰͬͻͳΒͰͷͰͳͺͼͳͶͭͪ͌͵ͻͪͽ͵
ͺͻͰͯͷͰͽͼ;ͳͽͰͻͯͳͼͳͺͶͳͪͻͰͪͪͶͳͲͰ
ͺͪͼͯͽͷͰͺͻ;ͪͬͪΒ;ͼͰͼͪͻͪͲͶͳͳͽͳͪͼͺͰ͵ͪͽͪ
͇ͯͪͬΒͰͺͲͪͽͯͪͼ;ͰͻͰͭͬͪ͵ͳͼͽͰΕͳ
͵ͪ͵ͺͫͻΒ;
ͽͪ͵ͳͺ͵ͬͪͶͳͽͰͽ;ͫͻͪͯͰ
ͳͼͺͻͰͯ
ͼͽͪͶͳ͇ͬΒͰͼͪͼͬͳͷͻͪͲ;ͷΓͳͬͪ͵ͳͷͪͷ;ͬͳͯ;ͳΔͰͳ;ͯͪΒͰ͎ͰͻͰͭͬͳͪͫͳͶͪͫͭͪͽͪ͵ͪͷͰ
ͷͳͯͫͻͳͷͷͪΒͼͽͻͳͷͪ͵ͪͷͰͻͰͼͳͷͪ
͆Ͱͯͪͬͼ;Ͱ͵ͰͰ͵ͻͺͶͰͼͽͰΕͪ͵ͪͳͲ̹ͼͰͳ͎ͰͻͰͭͬͳͰ
͊ͻͫͳΒͰ
͏ͻͰ̻ͻͰͳ͎ͻͬͪͽͼ͵Ͱͺͻ
ͭͶͪͰͰͼͬΒͰͽͼ͵ͷͫͪͽͳͷ͌Ͱͼ͵ͪ
̽ͼͪͯͪΔͪͳͼͽͻͳͭͻͪͿͳΒͪ;ͬͰͲͳͼͺͻͳͺͪͯΕ;ͼͻͰͯΔͬΒͰ͵ͬͳͼͺͷͰͳ͵ͪ
ͳͶͳͼͽͰΕͪ͵ͪ
Ͱͷͪ;ͼͪͭͶͪͰͼͽͪͬ͆ͪͱͪͶͼͽ
ͬͳͷ;ͷͰͽͪͶͳͷͻͪͷͻͬͳ;ͺͽͻͰͫΓͪͬͪΒ;ͼͰ;ͺͶͳͽͳ͵ͰͼͬͻͰ
;ͼͽͬͪͻͪΔ;ͫΔͪ͵ͰͪͳΒͰ
ͳͰ;ͽͰͷͰΓͰͼ; ͺͻͳͺͳͼͳͬͪͳͳͺͻͳͺͳͼ;Β;ͼͰͽͲͬͫͭ;ͷͳͶͳͷͪ
͆ͪͽͰͷͰΓ;ͽͰͻͰͼ͵ͭͳͼͽͻͪͱͳͬͪΔͪ
ͪͻͳͬͼ͵ͰͭͻͪΌͰͳͲ̽;ͫͻͬͳ͵ͪͳͶͳͽͰͻͪͽ;ͻͰ
ͺͻͰͯͷͰͽͻͪͯͪ
ͼ;ͼͻͰͯΔͬΒͰ͵ͬͰͰͻͰͭͬͪ͵ͰͰ͵ͻͺͶͰͺͻͭͶͪͰͰͼͬΒͰͽͼ͵ͷͫͪͽͳͷ͌Ͱͼ͵ͪͳΔͳͬͪͺͻͳ
ͺͪͯͼͽ
͉̓͌͐͆̾́̾͐́͡͠: ͼͽͰΕͳ
Ͱ͵ͻͺͶͰ
͎ͰͻͰͭͬͳͪ
ͺͻͳͺͪͯͼͽ
͌Ͱͼ͵.
͠ͰͯͯͺͳͽͪΔͪ͵͵ΒͰͭͪ;ͳͼͽͻͳͭͻͪͿͳΒͳͰͺͼͽΒͳ;ͼͪͭͶͪͰͷͳΓͰΔͰ
ΒͰͼͽͰͺͳͽͪ
ΔͰͺͻͳͺͪͯͼͽͳͼͻͰͯΔͬΒͰ͵ͬͳͼͺͷͰͳ͵ͪͺͲͪͽͳΒͳͺͯͪͲͳͬͷͼͽͰΕͳ͆ͪͲͳͬͼͽͰΕͪ͵ΒͰ
1
bijeljani@ZBIPP.com
2
͉ͪͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ;͵ͬͳͻ;ͺͻΒͰ͵ͽͪ*** t̓ͼͬͳͅͰͽͳΒͪͳͲͷͰΌ;ͪͳͪͶͭ
ͳͯͰͽͳͽͰͽͪͳͰͬͻͳͽͰͭͻͪͳΒͪi
͵ΒͳͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰ
ͪ;͵ͰͳͽͰͶ͵ͭͻͪͲͬΒͪ
͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ.
̸͉͇̹͈̽́̈́̾̓́ͣ̓ͅͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
ͻͰͶͪͽͳͬͬͳΒͰͭͯͪͽ;ͷͪͳͺͻͬͳͺ;ͽͼͻͰΕͰͼͰ;͊ͻͺͼ͵ͷ ͻΒͰͳ͵; ̺;͵ͪ͊ͽͰͿͪͬͳΕͪ̓ͪͻͪΘͳΕͪ
ͳͲͭͯͳͰ
ͯ͵ ;ͺͻͬͷͳͲͯͪΔ;ͳͼͽͭͽ͉ͭͪΒͰͳ͵ͪ ͰͷͪͺͷͰͪͼͽͰΕͳͷͪͅͰΌ;ͽͳͷ
ͬͳΒͪͳͼͽͻͪͱͳͬͪΔͪ;͵ͪͲ;Β;ͪͷͪΔ͵ͪͬͼͽͳͬͭͪͪͲͳͬͪ ̀ͰͰͬͳΕ
ͼͽͻ
͊ͻͰͯΔͬΒͰ͵ͬͳͪͯͭͻͫͳͼͺͷͰͳͳ
ͳͼ͵ͶͰͼͪͳͯͷͶͳͽͭ͵ͪͷͰͪ
ͻͪͼͺͻͼͽͻͪΔͰ
ͳ ͼ; ͪ ͺͯͻ;Β; ̹ͼͰ ͳ ͎ͰͻͰͭͬͳͰ
͏ͻͰ ̻ͻͰ
͊ͻͫͳΒͰ ͳ ͎ͻͬͪͽͼ͵Ͱ ͆ͪ Ͷ͵ͪͶͳͽͰͽͪ
ͰͬͳͯͰͽͳͻͪΒͰ͵ͼͽͰΕͪ͵͇ͪͯ;͵;ͺͭͫͻΒͪ
;̹ͼͳͳ͎ͰͻͰͭͬͳͳΒͰ͵
͎ͻͬͪͽͼ͵Β͵
͊ͻͫͳΒͳ͵ͳ;͏ͻΒ̻ͻͳ͵ͼͽͰΕͪ͵̺ͪͻͳΒͰͷͰΔͳͬͪͪͼͽͪ
͵ͪͬͰͲ;ΒͰͼͰͲͪͯͻ;ͭ;ͺͶͬͳ;9**ͬͳΒͰ͵ͪ
ͯ͵ͺͼͽͰͺͰͰͼͽͪΒ;ͽ͵ͷ97*ͬͳΒͰ͵ͪ -PWSFOPWJǀ
ͼͽͻ–
͌ͯͫͪͪͳͪͶͳͳͽͰͭͻͪͳΒͪ
; ͯͻ;ͭΒͺͶͬͳͳ9*9ͬͳΒͰ͵ͪ
ͺͻͰͷͪͺͶͪͬͳͷͪͰ͵ͳ
ͲͪͺͪͯͰͬͻͺͼ͵ͳͲͰͷͪΓͪ
ͼͻͺͼ͵ͳͪͻͯ;͊ͻͫͳΒͳͳ̹ͼͳͽͻͰͫͪͶΒͰͯͬΒͳͽͳͳͼͽͬͻͳͽͳͽͲͬ
ͫͼͪͼ͵;ͪͳΒ;͋ͪ͵ͬͰͺͶͪͬͰͰͺͯΒͰͫͳͶͺͽ͵ͻͳΒͰͺͳͽͳͳͼͽͻͳΒͼ͵ͳͷͳΔͰͳͪͷͪ
ͭͯΒͰ
ͼ;;ͽͷͼͽͬͪͻͰΔ;ͼͻͰͯΔͬΒͰ͵ͬͳͼͺͷͰͳͳͼͽͰΕͳͳͷͪͶͳͲͪͪΒ;;Ͷͭ;́ͼͽͪ͵;ͽͪΒͰͽͰͲͪ
ͺͻͳΒͰ͵Ͷ;ͫͼͪͼ͵ͰͻͰͭͬͪ͵ͳͷ;ͼͶͳͷͪͪ ͅ;ͼͶͳͷͪͪ
ͯͺͰͽ͵ͪͳͭͯͳ̹ͪΔͪ
͵ͪ
͵Βͳͼ;ͽͫͱͰ;ͼͻͰͯΔͬΒͰ͵ͬͯͫͪͫͳͶͳͫͭ;ͷͳͶͳ
Ͱͷ;ͼͬΒͰͯͰtͫͭ;ͷͳͶͼ͵ͳͼͺͷͰ
ͳͳͼͽͰΕͳi.
͌ͳͼͽͻͳͭͻͪͿͳΒͳΒͰͯͪͬͺͲͪͽͯͪͼ;ͼͽͻͪͳͺͳͼͳͺͻͬͳͳͼͽͪ͵Ͷͳͳ͵ͪͻͪ͵ͽͰͻͳͼͪͶͳ
ͼͽͰΕ͵Ͱ͵ͪͷͭ;ΕͰͫͭ;ͷͳͶͼ͵Ͱ ͼͺͷͰͳ͵Ͱ̓Γ;; ;Ͷͭ; ;ͽͷͰͯͳͭͻͪ ΒͰ ͼͶͪͬͳͫͻͳͽͪͼ͵ͳ
ͪͻͰͶ̸ͭͻͽ;ͻ̾ͬͪͼ –
͵ΒͳΒͰ;ͬͻͳΒͰͷͰ;ͼͽͪ͵ͪ;͎ͰͻͰͭͬͳͳͭͯͳͰ
͵ͪ
ͷͶͪͯͬͳͪͻͺ;ͽ̹ͬͪͼͷͳ͎ͰͻͰͭͬͳͷͳͲͪͫͳΓͰͱͳͯͪͼͽͰΕͳͷͭ;ͫͳͽͳͫͭ;ͷͳͶͼ͵ͳ
ͼͺͷͰͳͳ̀ͪΔͰͭͬͯΒͰͶͲͪͷͰͳͽͳ̾ͅ͵ͷͰͳΕ͵ͼͽͪͽͬͪΒͰt̸Ͷͳͳͽ;ͺͻͰͯ̾ͬͪͼͷ
͵ͪ
ͳͺͻͰͯͳͼͽͻͳΒͷͭͪͬͻͰͷͰͪ
ͽͻͰͫͪͼͽͪͽͳͽͻͳΒͰͲͪ
ΒͰͻΒͰͲͪͪͻͯ͵ΒͰͭͳΒͰͬͳͯͳͻͪͲͯͳΒͰ
ΓͰͭͪͳΒͪͷͪͽͻͪͱͳΒͰͯͳͼͽͬͰͳͷͰi &WBOT
ͼͽͻ
̓Ͷͳ͵ΒͰͽͪͯͪΔͳͫͻͳͽͪͼ͵ͳͬͳͪͻ̸̾ͬͪͼͬΒͰͻͯͼͽΒͪͳ͵Ͷͳ͵ΒͰͲͪ͵ͻͪͽ͵ͬͻͳΒͰ
ͷͰ;ͺͲͪͪͻͯͳΔͰͭͬ;ͳͼͽͻͳΒ;ͪΒͫΓͰͼͬΒͰͯͳΔͰͭͬͪͽͬͻͯΔͪt5PLPNTLPSBØOKFQPCVOF
QSFLPCPHVNJMBJ[1PQPWB
TBNPKFEOPHLSBKB)FSDFHPWJOF
TLMPOJMPTFOBQSJKBUFMKTLVUFSJUPSJKV
%VCSPWBǁLF3FQVCMJLFìͪͬ;ͳͿͻͷͪͳΒ;ͲͪͬͪͶͳΒͰͯͺͳͼͳ͵;5IF5JNFTBͳͲ͎ͰͻͰͭͬͳͰ
͵ΒͳΒͰͳͲ̽;ͫͻͬͳ͵ͪͺͼͶͪͺͳͼͷ͵ͽͫͻͪͭͯͳͰ
;͵ΒͰͷͯͪΒͰͺͳͼͳͲͫΒͰͭͶͳͪͳͲ
͎ͰͻͰͭͬͳͰͳͲͪΔͳ͵ͼͽͪͽ;ΒͰͯͪͼͰͻͪͯͳͫͭ;ͷͳͶͳͷͪ &WBOT
ͼͽͻ
͈ͳͼͪͽͳ;ͼͷΒͯͰͰͳΒͳ9*9ͬͳΒͰ͵ͪͼͽͻͪͯͪΔ;ͼͽͪͬͳͽͬͪ͵ΒͰΒͰͯͽ;ͻͼ͵ͭtͲ;Ͷ;ͷͪi
ͭͯͳͰͺͫΒͰͭͶͳͲ͈ͺͬͪ;̽;ͫͻͬͳ͵ͳ͇ͼΒͳ͵
ͳͪͬͰͼͽͳͯͪͼͰͻͪͯͳͶͺͻͰ͵
ͫͭ;ͷͳͶͪ
ͷͭͪΒͰͼͪͷͰͫͪͬͳΒͰͽͰͳͶͳͲͶͪͷΒͰͻͪͬͳͪͻ͇ͳΒͰͲͪͳͶͳΒͰͪΒͬΒͰͻ
ͬͪͽͳΒͰͳͷͪͪͷΒͰͻ;ͯͪͺͻͳ͵ͻͳΒͰͺͻͪͬ;ͼͶͳ͵;ͼͽͻͪͯͪΔ;ͺͻͪͬͼͶͪͬͭͱͳͬΓͪ͵ΒͰͼͰͯͳͭͶͪ
;ͼͽͪͪ͵ͺͻͽͳͬ͋;ͻͪ͵ͪͳͽͺͰͶͫͻͫ;ͲͪͼͶͫΌͰΔͰ
ͳΒͳΒͰͺͰͽͪ͵ͫͳΓͰͱͳͯͭͪΌͪΒͺͲ
ͪͽͺͯͪͲͳͬͷ͆ͰͬͰͼͳΔͼ͵ͪͺ;͵ͪ
͈ͼͶͳΒͰΒͰͽͪΒͳͼͽͳ̸̾ͬͪͼͺͼͽͪͲͪͷͰͳͽͳͪͻͰͶͭ
͵ΒͳΒͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͫͳͳͺͪͼ
ͳͶͪ͊ͻͺͼ͵Ͱ͵ͻͪΓͰͬͼ͵Ͱͪ͵ͪͯͰͷͳΒͰ̀ͪͬͪΓ;Β;ΕͳΔͰͭͬͷͪ;ͷͪ;ͽͻͳͽͰͽ;
;͵ͻͳΒͰͳͶͼͰ
ͷͳΓͰΔͰ;Ͱͬͻͺͼ͵ΒͳΒ;ͱͼͶͬͰͼ͵ΒͳͼͽͻͳͭͻͪͿͳΒͳͯͪͼ;ͼͽͰΕͳͫͭ;ͷͳͶͼ͵ͳͼͺͷͰͳͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͬͻͯΔͳ ͯͪ ͼ; ͼͽͰΕͳ ͫͭ;ͷͳͶͼ͵ͳ ͼͺͷͰͳͳ ͲͪͪΒͪ ͯͺͻͳͼ ͯͪ ΒͰ ͳ ͪͅΌͪͻ ͪ͠
̸ͼͫͽ +BOPTWPO"TCÓUI
ͳͬͳ͵ͪ;ͼͽͻ;ͭͪͻͼ͵Ͱ ͪͯͷͳͳͼͽͻͪͳΒͰ ;̹ͼͳͳ ͎ͰͻͰͭͬͳͳ
;
ͼͬΒΒ ͵ΔͳͲͳ ͽͪͷͺͪΒ ; ̹;ͯͳͷͺͰͽͳ
̹Ͱ; ͳ ̈́ͯ; ͭͯͳͰ -PWSFOPWJǀ
ͼͽͻ–
̺ͰͶͳ͵ͳ;ͽͳͪΒ;͵ͻͰͳͻͪΔ;ͳͼͽͻͳΒͼ͵ͰͼͶͳ͵Ͱͫͭ;ͷͳͶͼͽͬ;ͳͫͼͪͼ͵ͳͷͺͪͽͪͻͰͳͷͪͳͷͪ
ΒͰͼͳ̸ͬͪ̀͌͠ͳΔͰͺͻͬͳͺͻͰͯͼΒͰͯͳ͵ ͍͉ͪ͵ͳ 3BǁLJ
ͼͽͻ–3BǁLJ
ͼͽͻ–
ͣͳͻ͵ͬͳΕ
ͼͽͻ–
͌ͬͰΕͰͷͫͻΒ;ͻͪͯͬͪͣ͋ͻ;ͰͶ͵Ͱ –
ͳ ̸͊ͶͬΒͰͬͪ –
ͻ͵ͬͪͫͼͪͼ͵ͪ
ͺͻͳ͵ͪͲͪͪΒͰ͵ͪͫͭ;ͷͳͶͼ͵ͪ 5SVIFMLB
ͼͽͻ–5SVIFMLB
ͼͽͻ–4PMPWKFW
ͼͽͻ–͊ͶͬΒͰͬ
ͼͽͻ–79
͌ͯͫͪ̽ͻ;ͭͭͼͬΒͰͽͼ͵ͭͻͪͽͪ
ͭͻͪͯͪͰͶͳ͵ͽͪͯͪΔͳ;͊ͪͻͪΒͰͬ;ͳ ΒͰͯͪͯͳͷ;ͼͶͳͷͪ
ͼ͵ͳͺͶͳͽͳͪͻͪͳͲ̹ͼͰͳ͎ͰͻͰͭͬͳͰͺͳͼͪͶͳͼ;̸ͯͶͿ;͎ͳͽͶͰͻ;ͳͽͻͪͱͳͶͳͯΔͰͭͪͺͻͽͰ
͵ͽͻͪͽͪͯ ̹ͼͷͳ͎ͰͻͰͭͬͳͷ͈ͳͼͪͶͳͼ;ͷ;̹ͯͪΔͪͳͳͼ;͊ͶͬͰͳ
ͬͰΕ̻ͽͳ
ͯͼ
ͭͰͻͷͪͼ͵ͺͶͰͷͰt̹ͼͳi͊ͬΒ;ͪͻͳΒͼ͵;ͬΒͰͻ;ͺͯͪͻͯͳͷͳͷͰͷͫͭ;ͷͳͶͳͲͪͯͻͱͪͶͳͼ;
ͼͬͰͯͯͶͪͼ͵ͪ͋;ͻͪ͵ͪ
ͭͯͳͰ .BUJKFWJǀ
ͼͽͻ
͇ͼͽͰΕͳͷͪ͵ͪͫͭ;ͷͳͶͼ͵ͳͷͼͺͷͰͳͳͷͪͺͳͼͪͶͳͼ;ͳͷͭͳͯͻ;ͭͳͳͼͽͻͪͱͳͬͪͳ
ͺΒͰͼ
ͳͳͳ͵ΔͳͱͰͬͳͳ
ͺͺ;ͽ̽ͅͳͲͯͪͻͪͳ̓ͅͻͶͰͱͰ ,SMFßB
ͼͽͻ–
͊;ͺͻͽ ͬΒ ͽͰͲͳ
ͪ ͼͬ; ͳͲͰͼͰͳ ͽͬͻͯΔͳ
ΒͰͯͪ ͯͳ ͳͼͽͻͪͱͳͬͪͪ ͺͻͰͺͲͪͶͳ ͼ;
ͰͯͬΒͫͰͰͯ͵ͪͲͰ͵Βͳͳͯ;;ͺͻͳͶͭͺͻͪͬͬΒͰͻͷͻͳΕͪͼͽͬ;
ͺͺ;ͽͷͳͽͻͺͶͳͽͪ͊ͪͬͰ̓ͼͪ
ͬͳΕͪ
̹͈ͰͽͻͪͬͳΕͪ
̺͊͵ͪͻͳΕͪ
̺̻Ͷ;͇ͪͼͬͰͷ;ͽͷͰͺͳͼͪͶͳͼ;͑͠ͳͯͪ͵
ͅͅͳͶͰͽͳΕ
̹͑ͰͶͪͭͳΕͳͷͭͳͯͻ;ͭͳ
ͪ;ͬͳΒͰͬͻͳΒͰͷͰͬͺͳͽͪΔͰΒͰͻͪͲͷͪͽͻͪͳ̸̹ͳͻͳ »JEBL
ͼͽͻ–»JEBL
ͼͽͻ–#FØMBHJǀ
ͼͽͻ–#JSJO
ͼͽͻ–
͇ͯͬͻͰͷͰ͍͉ͪͪ͵ͭͺͪͯͯͪͪΔͳͯͪͪͻ͵ͬͳͫͼͪͼ͵ΒͺͼͬͰΕͰͳͼ;ͪ;ͳͼ͵;ͺͬͳ
ͳͪͺͳͼͪΒͰͪͼͽͽͳͰͻͪͯͬͪ͋ͪ͵ΒͰͲͪ͵Γ;ͼͪͭͯͳͷΒͰͯͪͳͼͽͻͪͱͳͬͪͺͻͰͫͻΒͪ
ͻͪͯ͵ΒͳͽͻͰͽͳͻͪͬ;ͽͰͷ; +BMJNBO
ͼͽͻ–
͈ͻͳͪ tͫͼͪͼ͵ͳͷ ͵ͻͼͽΒͪͳͷͪi ͳ ͼͽͰΕͳͷͪ ͵ͪ ͫͭ;ͷͳͶͼ͵ͳͷ ͼͺͷͰͳͳͷͪ ͺͬ ΒͰ
ͼͽͪͬΓͰͪͪͯͰͬͳͻͰͯ͵ͪ͵;ͻͪͯͬͳͷͪ
ΒͬͳͰ;ͼͻͰͯͼͽͬͳͷͪͳͿͻͷͳͼͪΔͪ
ͪͽͰͶͰͬͳͲͳΒͳͳ
;ͪͼͺͳͼͳͷͪ
ͺͰͽ͵ͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͬͳΒͰ͵ͪ
ͺͪͼͬͰͯͯͪͪͼ »BOKFL
ͼͽͻ
342–
͇tͻ͵ͬͳͫͼͪͼ͵Βi
Ͳͪ͵Β;ͼͰͬͰͲ;Β;ͽͲͬͫͭ;ͷͳͶͳ
ͳͼͻͺͪͺͻͳ͵ͪͲͳͲͬͻͪͳͶͳͽͰͻͪͽ;ͻͰ
ͯͭͯͳͰͯͪΒͰ͈ͣ͵ͬͳΕ;ͫΒͪͬΓͰΒͯ͵ͽͻͼ͵ΒͯͳͼͰͻͽͪͳΒͳ ſPØLPWJǀ
ͼͽͻ
21–
͆ͪͻ͈ͪͯͣ͵ͬͳΕͪͪͯͬͰͲͪͼͰͦ̽ͪ;ͽͬͳΕ
͵ΒͳΒͰͺͬͷͺͳͽͪΔ;ͼͪ͵;ͺͳͳͺͻͳ
͵ͪͲͪͶͳͽͰͻͪͽ;ͻ;ͲͪͺͰͻͳͯͯͯͭͯͳͰ %BVUPWJǀ
–
͌ͬͳΒͰͬͻͳΒͰͷͰ
̽̈́ͬͻͰͬͳΕ
͵ΒͳΒͰͫͳͺͻͰͯͼΒͰͯͳ͵̓ͷͳͼͳΒͰͲͪ;ͬͪΔͰͪͳͪͶͳ
ͼͺͷͰͳ͵̹ͪͼͰͳ͎ͰͻͰͭͬͳͰͳͶͪ̓ͷͳͼͳΒͰͲͪͼͪͻͪͯΔ;ͼͪ͌Ͱͼ͵ͷ
ͺͻͳͬͪͽͳΒͰͺͲͪͽͰ
ͼͽͪͬͬͰ̹͑ͰͶͪͭͳΕͪͳͺͳͼͪͯͪͼͽͰΕ͵ͰͽͻͰͫͪͺͼͷͪͽͻͪͽͳtͳͽͰͻ͵ͿͰͼͳͪͶi̓ͻͳͽͳ͵ͬͪ
̸͉͇̹͈̽́̈́̾̓́ͣ̓ͅͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
ΒͰͰ͵ͰͯͺͻͷͳͰͽͳͻͬͪͽͼ͵ͳͳͼͽͻͳͭͻͪͿͪͳͽͬͻͯͳͯͪͪͼͽΒͰͯͪt͵ͻͪͽͳͲͳͻͪΒ;ͫͼͪ
ͼ͵ ͼͻͰͯΔͬΒͰ͵ͬΓͰ
ͳΒͳ ͼ; ͻͭͪͼ͵ͳ ͯͳ ͳͳͶͳ ͳ ͼͽͰΕͳi ͈ͻͰͷͪ ΔͰͭͬͷ ͼ;ͯ;
ΔͳͬͰ
ͽͰͱΔͰͼ;ͺͻͷΒͰͪͺͪͷΕͰΔͪͳͯͻͱͪͬͪΔͪͼͬͳΒͰͼͽͳͻͬͪͽͼ͵ΒͼͻͰͯΔͬΒͰ͵ͬΒ̹ͼͳ LovrF
OPWJǀ
ͼͽͻ
.
́ͺͻͰͯͻͪͲͶͳͳͽͳͼͽͪͬͬͪ͵ͺͻͳͺͪͯͼͽͳͼͽͰΕͪ͵ͪ
ͲͫͭͻͭͳͪͶͼͽͳͳΒͰͯͳͼͽͬͰͼ
ͽͳ
͵ͪ ͳ ͻͪͲͳ ͯͻ;ͭͳ ͼͫͰͼͽͳ
ͭͯͳͰ Ͱͽͳͻͳ ͺͷͰ;ͽͰ ͯͻͱͪͬͰ
͊ͻͫͳΒͪ
̹ͼͪ ͳ
͎ͰͻͰͭͬͳͪ
͏ͻ̻ͪͻͪͳ͎ͻͬͪͽͼ͵ͪ
ͺ͵ͻͰ;ͶͰͼ;ͲͪΒͰͯͳ͵ͳͺͻΒͰ͵ͪͽͳͷͳͬͪͶͰͰ͵ͻ
ͺͶͰͼͽͰΕͪ͵ͪͲͪ;ͺͳͼͪ ̈́ͳͼͽ;ͼͬΒͰͽͼ͵ͰͫͪͽͳͰ͌ͼͪͭͶͪͪͬΔͰͺͻͰͶͳͷͳͪͻͰͶͳͼͽͰͰ͵ͻͺͶͪ
ͫͻͪͲͶͱͰΔͪΔͳͬͪͳͼͽͻͳΒͪͽͪͳͺͶͪͬͪ;ͺͻͪͬΓͪΔͪͽͻͪΒͪͶΒͰͼͬͰͯͭͯͳͰ̓ͪ
ͪ͵ ͼͰͯͪͷ ͭͯͳͪ
Β;Ͷͪ ͪͬͰͯͰͰ ͭͯͳͰ ͪ ͲͪͼΒͰͯͪΔ; ; ́ͼͽͪͫ;Ͷ; ͯͰͼͰͪ ΒͰ ͯͶ;͵ͪ
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Ͱͭͬͳͳ͉ͪͯͳͼͰ ͼͶͰͯͰΕͳͷͰ͵ͻͺͶͪͷ̹ͪ;ͳΕͳ;ͺͽͳͳ̹ͳͶͰΕͪ
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ͶͳͽͰͻͪͽ;ͻͳͳͽͰͻͰͼ͵ͷͳͼͽͻͪͱͳͬͪΔ;
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ͳͶͳͫͳΓͰͲͳͷͪ
ͯͼͼͽͰΕͳͷͪͻͪͯͳ
́ͯ;ΕͳͻͰͯͼͶͰͯͷͯͳͼͽͭͯͳΒͰͶͪ͵ͪͲͪͺͪͯ;͎ͰͻͰͭͬͳͰ
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͆Ͱ͵ͻͺͶ̹ͪ;ͳΕͳ ͪͶͪͲͳͼͰ;ͯͪΓͰͪͰͽͳͻͳ͵ͳͶͷͰͽͻͪͯͭͻͪͯͼ͵ͭͼͻͰͯͳͽ̻ͪͯͳͰ
ͬͪͰ͵ͻͺͶͪΒͰͺͻͭͶͪͰͪͪͳͪͶͳͷͯͫͻͷ̹ͼͰͳ͎ͰͻͰͭͬͳͰ͈ͻͰͯͪͲͳͬͪ
̹;ͳΕͳ
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͌ ͫΒͪͬΓͰΒ ͯͶ;ͳ ͼͪͳΔͰΒ ͪ ͽͰͷͰΓ; ͻͪͳΒͳ ͼͪͲͪΔͪ ͳ ͽͰͻͰͼ͵ͭͪ ͻͪͯͪ
ͺͻͰͯͰͳ ͼ;
ͺͯͪͳͳͫͻͪͲͶͱͰΔͪͲͪͪΒ;ͯͫͻͪ͋ͪ͵ΌͰΒͰͺͻͳ͵ͪͲͪͺͳͼͰ͵ͻͺͶͰ
ͪͬͰͯͰͰͼ;ͯͳͷͰ
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͵ͷͳͼͳΒͳ͵ΒͪΒͰͻͪͯͳͶͪͺͻͪͽͰΕ;ͯ͵;ͷͰͽͪͳΒ;ͳΒͰͺͲͪͽͪͼͻͰͯΔͬΒͰ͵ͬͪͺͻͶͼͽͬͭͪ
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̓ͼͽͪͽͬͪΒͰͯͪͼͰ;Ͱ͵ͻͺͶͳͪͶͪͲͳͼͺͷͰͳ͵ ͺͶͪ
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ͺͲͳͬͪΒ;ΕͳͼͰ̹ͪ͑ͰͶͪͭͳΕͪͳΔͰͭͬͲͪͷͰͳͽͯΒͰͶ͊ͽͰΕͳ
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Ͱͺͯͪͽ͵ͰͼͪͽͰͻͰͪͯͼͽͻͪͰͯͬΒͳͰ̹ͳͶͰΕͪͪ
ͪͬͰͯͰΒͰͺͼͽΒͪΔͰͼͰͯͪͷͪͽͺͳͼͪ;͵Βͳͷͪ
ͼͰͺͷͳΔ;͉ͪΒͰ
̺;͵ͪ̽;ͫͰͬͳΕ
̹;͉ͪ;ͬͳΕ
͏ͻͳΒͰͺͳ͉ͪ͵̺ͶͪͬͳΕ
̺ͳͽΒͰ̽ͪ͵
ͬͳΕ
͵ͪͶ;ΌͰͻ̻ͶͳͭͻͳΒͰͳ͉͉ͪͯͪͪͳͰͬͪ͌ͳͲͬΒͰͽͪΒ;ΒͰͺͻͳ͵ͪͲͪͽͻͰ;ͽͼͽͪΔͰ;Ͱ͵ͻͺͶͳ
ͳ ͵ͼͽͪͽͬͪ ͯͪ ͼ; ͺͻͪΌͰͪ ͼͪͷ ͯͬͪ ͪͽͺͳͼͪ
ͳ ͽ ͪͽͺͳͼ ̹;ͪ ͉;ͬͳΕͪ ͳ ͪͽͺͳͼ ;
͵ΒͰͷͼͰͺͷͳΔ;ͯͬΒͳͪͫͻͪΕͰ
͏ͻͳΒͰͺͳ͉ͪ͵̺ͶͪͬͳΕ
ͼͳͬͳ̺Ͷͪͬͳ͋ͪ͵ΌͰΒͰ͵ͼͽͪ
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ͼ͵ͻͰ;ͽͪͺͪͱΔͪͳͳͼͽͪ͵;ͽͯͪΒͰͳͲ̹;ͳΕͪͯͳͼͶͳͻͪͼͽͰΕͪ͵ͼͪͽͺͳͼͷ̺;͵Ͱ̽;ͫͰͬͳΕͪ
ͯͼ̽;ͫΔͰͬͳΕͪ
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ͼͽͻ–
́ͲͪͬͰͯͰͭͺͻͳͲͶͪͲͳͯͪΒͰͯͰͲͯͰͼͰͽͳͭͯͳͪͺͻͶͭͪͬͳΒͰ͵ͪ
ͽ͵ͪͯͪΒͰͳͲͷΒͰͽͰ
ͼͽͰΕͪ͵̺;͵Ͱ̽;ͫͰͬͳΕͪ
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̺ͅͰͭ
ΒͰͳͼͽͪ͵ͪͯͪͳΒͰͺͻͪͪͼͺͷͰͳ͵ͰͳͪͽͺͳͼͰ;͵ΒͳͷͪͼͰ ͺͷͳΔ;͵ͪͶ;ΌͰͻ̻ͶͳͭͻͳKF
͉ͪͯͪ
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̺ͳͽΒͪ̽ͪ͵ͬͳΕ͆ͰͽͪͳͷͳͰͺͻͰͳͲͳͷͪͬͯͳͷͪͼͽͬͻͰͰͼ;ͳͯͻͰΌͰͰͲͪͫͶ;ͯͰ͆ͪͳͷͰ
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ͪͶͪͲͳͼͰͳͪͽͺͳͼ
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ͼͳͷ͵ͰͰͯͪͬͺͻͰͲͰͽ̻ͬͪ̓ͷͪͻ ̓ͷͪͻ
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́ͼͽͳͪ;ͽͻͺͻͪ
ͪΒͰͰͺͲͪͽͪͽͺͳͼ;̹;ͳΕͪͰ͵ͻͺͶͳͳͳͼͽͳͰͯͪͼͰ;ΔͰͷ;ͺͷͳΔͰͅͳΒͪͪΕͰͻ͵̹ͪͳΒͰͶͪ
̸͉͇̹͈̽́̈́̾̓́ͣ̓ͅͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
ͼͳͪ̓ͼͽͪ ̓ͷͪͻ
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̓ͪͼͳΒͰΒͰ̓ͷͪͻͻͰͬͳͯͳͻͪͳͽͪΔͰͪͬͰͯͰͭ
ͪͽͺͳͼͪͳ͵ͼͽͪͽͬͪͯͪͼͰͺͷͳΔͰͳͲͬΒͰͼͳ͊ͽΒͰͺͪ ̓ͷͪͻ
ͼͽͻ–
́ͲͺͻͰͽͯͳͲͶͱͰͭͯͶͪͲͳͷͯͲͪ͵Γ;͵ͪͯͪͼͰ;ͯͪͪΔͰͬͻͳΒͰͷͰ;Ͱ͵ͻͺͶͳ̹;
ͳΕͪ ͪͶͪͲͳ Ͱͼͽ ͪͽͺͳͼͪ
ͪ Ͱ ͯͬͪ
͵ͪ͵ ΒͰ ͵ͼͽͪͽͬͪͶͪ ̓ͷͳͼͳΒͪ Ͳͪ Ͳͪͽͳͽ; ͼͺͷͰͳ͵ͪ ͳ
ͫΒͪͬͳͶͪ;t͊Ͷ;ͱͫͰͷͭͶͪͼͳ͵;͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͺͼ͵Ͱi
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͈ͳͼͪͳͺͷͰͪͪͼͰΓ;̹;ͳΕͳͳͲ9***
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ͬͪͼͰͶ̹ͰͶ͈ΓͰͳ͇͵ͶͳͽͰ
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"MJǁJǀ
ͼͽͻ
͆Ͱͷͪͼ;ͷΔͰͯͪͼͰͻͪͯͳ̹;ͳΕͳͷͪ͵Βͳͼ;ͺͻͰͯͷͰͽͻͪͯͪ͆ͪͲͳ̹ͬͰͶ͈ΓͰͼͬͻͰͷͰͷͼͰ
ͳͲͭ;ͫͳ
ͯ͵ͼͰͪͲͳ͇ͬ͵ͶͳͽͰͼͪ;ͬͪ ͼͬͰͯͯͪͪͼͳͺͻͰͯͼͽͪͬΓͪ ΒͰͯͪ ͯͲͪͼͰͶͪ͵ͪͪͼͰΓͪ
̹ͪΓͳ͇ͼͻͰͯΔͬΒͰ͵ͬͳͷ̹ͪΓͳͷͪ;̹ͳͶͰΕͳͭͽͬͯͪͼͰͳͽͪͰͲͪ ̸ͺͻͳͶͪͭͯͳͰ
ͺͷͳΔͰͼͰ̽ͻͪͭͳΕ͉ͪͯͳͳΕͳͲ̹ͪΓͪ͵ͪͳͲ͈ͻͰͯΒͰͬͳΕͪ3
͆ͪͽͰͷͰΓ;ͺͳͼͳͳͲͬͻͪͳͶͳͽͰͻͪͽ;ͻͰ
ͺͲͪͽΒͰͯͪͼ;ͼͻͰͯΔͬΒͰ͵ͬ;̹ͳͶͰΕ;ͪͼͰΓͪͬͪ
ͶͰͬͶͪ͵Ͱͭͻ;ͺͰ
͈ͻͰͯΒͰͬͳΕͳ
̹ͭͯͪͳΕͳ
ͅͳͻͳͶͬͳΕͳ
ͪͅͶͰͰͬͳ
͈ͳͶͪͽͬͳ
ͅͳͻ;ͳͳ
ͯͻ;ͭͪͻͪͲͭͻͪͪͽͪͫͻͪͽͼͽͬͪ
͵Βͪͼ;;ͯͳͻͰ͵ͽΒͬͰͲͳͼͳͷͰͳͷͪͰ͵ͳͪͼͰΓͪ;̹ͳͶͰΕͳ͌ͼ͵Ͷͪͯ;ͼ
ͽͳͷ
ͪͪͽͰͷͰΓ;ͽͺͳͷͪ
ͺͶͪͲͳͷͯͺͻͰͽͺͼͽͪͬ͵Ͱͯͪͼ;;ͼͰͶ;̹ͪΓͳ;ͼͻͰͯΔͬΒͰ͵ͬͷ
ͺͰͻͳͯ;ͫͳͶͳͪͼͽͪΔͰͳ̺Ͷͪͼͳ̹;ͳΕͳ
͵Βͳͼ;ͼͰͻͪͲͭͻͪͪͶͳͯͰ͵ͭͬͰΕͰͭͻͯͪ͊ͪͻͪΔͳ
ͬͪͳͼ;;ͯͪͪΔΒ͉ͪͯͷͳͶͬͳΕͪͯ;ͫͻͪͬͳ
ͪͶ͵ͪͶͳͽͰͽ;͵ΒͳΒͰͺΔͳͷͪͺͻͲ̹ͬͪ;ͳΕͳ͇
ͺͼͽΒͪΔ;̺Ͷ̹ͪͪ;ͳΕͪͪͺͯͻ;Β;̹ͳͶͰΕͰͺͽͬͻΌ;ΒͰͯ;ͫͻͬͪ͵ͪͪͻͳͬͼ͵ͪͭͻͪΌͪ́ͲͪͬͰͯͰ
ͭ͵ͪͽ;ͪͫͳΒͰ̺;͵ͽ̹ͪ;ͳΕ
͵ΒͳΒͰͭͯͳͰͺͽ;ͱͰͯͪΒͰ ͲͪΒͰͯͼ̽ͻͪͭͼͶͪͬͷ̹ͭ
ͯͪͳΕͰͷͳΔͳͬͳͷΓ;ͯͳͷͪͽͰͽͻͳ͵ͻͪͬͰ
ͬͶͪͼͳͽ͉ͬͪͯͳͬΒͪ͊ͽͪΔͰͬͳΕͰ
͵ΒͰͼ;ͫͳͶͰͪ
ͳͼͺͪͳ͵ͯͅͰ̹ͯͪͻͪΒͪͬͳΕͪͳͲͅͳͻͳͶͬͳΕͪ4
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͬΒͰͻͼ͵ͪͺͻͳͺͪͯͼͽ̹;ͳΕͪ
ͳͼ;ͺͻͳͬͪͽΓͳͬͪͪͭͪΌͪΔͪͳͯͷͳΓͪΔͪ
͵ΒͪͼͰͳͲͬͯͰͪͼͬ;ͺͻͳ͵ͪͲͪͳͼͳͷͫͶͪͳ;͵ͻͪͼͳͷͽͳͬͪͪͼͽͰΕͳͷ͈ͪͽͺ;ΒͰΒͪͼ
ͯͪ;̹;ͳΕͪͰ͵ͻͺͶͳͺͳͬͪΒ;Ͱ͵ͪͯͪΔͳͼͽͪͬͳͳ̹ͳͶͰΕͰ͵Βͳͼ;ͳͼͺͬΒͰͯͪͶͳͺͻͪͬͼ
Ͷͪͬ;ͬΒͰͻ;
Ͱͷ;ͼͬΒͰͯͳͪͽͺͳͼ͵ͪͶ;ΌͰͻ̻ͪͶͳͭͻͳΒͪ͊ͽͰΕͳ;Ͱ͵ͻͺͶͳ̹;ͳΕͪͰͷͭ;
ͼͰͯͬͯͳͽͳͳ;͵ͪ͵ͬ;ͬͰͲ;ͼͪͽͪ͵Ͳͬͪͳͷͫͭ;ͷͳͶͳͷͪ͌ͺͳͽͪΔ;ͼ;ͼͺͷͰͳͳ̺Ͷ̹ͪͪ;ͳΕͪ
͵Βͳͼ;ͫͳͶͳͺͻͪͬͼͶͪͬͰͬΒͰͻͰ
̽ͻ;ͭͪͰͻͰͭͬͪ͵ͪͰ͵ͻͺͶͪͼͽͰΕͪ͵ͪ͵ΒͪΒͰ;ͺͳͼͪͪͪ̈́ͳͼͽ;ͼͬΒͰͽͼ͵ͰͫͪͽͳͰͪͶͪͲͳͼͰ
ͪͶ͵ͪͶͳͽͰͽ;͐ͰͭͳΕͪͫͪͻͰ͇ͬͷΒͰͼͽͺͲͪͽΒͰͳͺͯͪͲͳͬͷ͇ͫͪΓ͊ͷΒͰͽͰͪ̀ͰͶͰͭ
ͻͳ
;͵ͻͪ͵ͷͺΓ;Ͳͬͪͷ̓ͶͪͯͬͺΓͰ
ͫͳͶΒͰͰ͵ͪͯͪΓͰͽͼͽͪͻͼ͵ͪͼͰΓͰ̈́͵ͪͶͳͽͰͽͼͰ
ͪͶͪͲͳͪ;ͯͪΓͰͼͽͳͯ͵͵ͷͬͪͲͯ;ͰͶͳͳΒͰͯ̓ͪͶͳͬͳ͵ͪ ͌Ͱ͵ͻͺͶͳͼͰͪͶͪͲͳ
ͼͽͰΕ͵ͪ
ͳͽͼͪͯ;͵ͪ
ͺͶͪͳͰͼͽͼΓͰͷͰΔͪ͵ͪ͌͵;ͺΒͰ;͵ͻͪͰͼͽͰΕͪ͵ͪ
ͪͪΒͰͯͷ
3
%SBHJDI3BEJTTJDIEF#BHMJBDIEF1SFEPFWJDIJ [> %"%
%FCJUB/PUBSJBF
-***
Gh *7
.
4
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-BNenta EFGPSJT*7
Gh 7*
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͽͰΕ͵;ͪͶͪͲͳ ͼͰͪͽͺͳͼͪ ͼͬ;͵ΒͰͭͪ ͼͪͲͪΒͰͷ ͯͪͽ;ͶͰͱͳ͊ͽΒ͇ͪͺͯͳͬͳΕ #FØMBHJǀ
ͼͽͻ–7FHP
ͪ
ͼͽͻ
͈ͻͰͯ ͐ͰͭͳΕͪ ͫͪͻͪ
Β ΒͰͯͪ Ͱ͵ͻͺͶͪ ͳͲ ͺͽͳͰ ̓ͪͶͳͬͳ͵ ;ͺͳͼͪͪ ΒͰ ͪ ̈́ͳͼͽ;
ͼͬΒͰͽͼ͵Ͱ͵;Ͷͽ;ͻͰͫͪͽͳͰ͌ͺͳͽͪΔ;ΒͰͰ͵ͻͺͶ̻ͪͬͲ͊ͷΒͰͽͰͪΒͰ;Β;ͱͷͯͳΒͰͶ;ͳͼͽ
ͳͷͰͭͷͪͶͭ͵ͻͪ͵ͭͺΓͪͪͺͶͪͳͳ͋ͻͰͼ͵ͪͬͳͳ
;ͯͪΓͰͪͪ͵͵ͷͼΒͰͬͰͻͲͪͺͪͯͯ
̓ͪͶͳͬͳ͵ͪ͌Ͱ͵ͻͺͶͳͼͰͪͶͪͲͳͼͽͰΕͪ͵ͪͻͪͲͶͳͳͽͭͫͶͳ͵ͪ
ͳͽͼͪͯ;͵ͪ
ͺͶͪ
ͰͽͳͻͳͼΓͰͷͰΔͪ͵ͪͳͯͬͪ͵ͻͼͽ͇ͪͯ;͵;ͺͭͫͻΒͪͻͪͷͰͽͳͼͪΒͰͼͽͰΕͪ͵ͪ̀ͪͪͻͪͯ͵Βͳ
ͼͰͫͪͬͳͺͻͳͺͪͯΕ;Ͱ͵ͻͺͶͪ
ͲͪͪΒΒͰͳͼͽͪΕͳͯͪΒͰ͵ͷͰͽͪͻͪͼΒͰͬͰͻͲͪͺͪͯͼͯͰͼͰ
ͼͽͻͪͰ ͺ;ͽͪ ̹͑ͰͶͪͭͳΕ ͺͻͪͪ ͼͽͪͽ͵ͰͭͻͪΌͰͬͳͰͼͺͶ;͵ͻ;ͱͳͷͳͲͫͰΔͰͷ
Ͳͪ͵Β; ΒͰ
ͺͻͰͽͺͼͽͪͬͳͯͪͼͰͻͪͯͳͪͺͼͳͯͳͻ͵ͬͰ #FØMBHJǀ
ͼͽͻ––#FØMBHJǀ
ͼͽͻ
–
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͼͻͰͯΔͬΒͰ͵ͬͪͳͼͽͻͳΒͪͬͭͪͺͯͻ;Βͪ
ͺͲͪͽΒͰͯͪΒͰͬͪͽͰͻͳͽͻͳΒͪ
ͺͻͳͺͪͯͪͶͪ ͱ;ͺͳ ̀ͪͭͻΒͰ
͵Βͪ ͼͰ ͺͻͼͽͳͻͪͶͪ ͳͲͷͰΌ; ͭͻΔͰͭ ͽ͵ͪ ͻͳΒͰ͵Ͱ ͆ͰͻͰͽͬͰ ͳ ̽ͻͳͰ ͌
ͺͬͰΓͳͪͻͪͭͼ͵ͪͺ;Γͼ͵ͭ͵ͻͪΓ̸ͪͶͿͼͪ7
ͳͭͯͳͰ;̀ͪͭͻΒ;ͼͰͺͷͳΔ;̺ͪͶͰ
ͽͳͳ͇ͫͪΓ͵ͪ;ͽͬͻΌͰͳͭͻͪͯͬͳ͋͵ͷͺͻͬͰͺͶͬͳͰ9*7ͬͳΒͰ͵ͪͬͳͷͺͯͻ;ΒͰͷ;ͺͻͪͬΓͪ
ΒͰ;ͷͼ͵ͳͱ;ͺ͈ͪͲ͈ͪ;ͻͳΕ
͵ΒͳΒͰͳͲͬΒͰͼͬͻͳΒͰͷͰͫͳͺͯͪͳ͵ͼͻͺͼ͵ͭ͵ͻͪΓͪ
ͪͲͪͽͳͷ
ͺͻͰͪͪͼͽͻͪ;ͫͼͪͼ͵ͭͫͪͪ ̽ͳͳΕ
ͼͽͻ͊ͷͳΓͪͳΕ
ͼͽͻ–
̓ͪͼͳΒͰΒͰ
ͬͳͷ ͺͯͻ;ΒͰͷ ͬͶͪͯͪͶͪ ͬͶͪͼͽͰͶͳͼ͵ͪ ͺͻͯͳͪ ͎ͻͪͳἘͼͪͪ
ͼͬͰ ͯ ͺͪͯͪ ͺͯ ͺͯ ͬͶͪͼͽ
͇ͼͷͪͶͳΒͪ #BTMFS
ͼͽͻ–252̽ͳͳΕ
ͼͽͻ
–
.
̀ͪͪΒΒͰͳͼͽͪΕͳͯͪΒͰ;ͽ;ͻͼ͵ͷͺͺͳͼ;ͳͲͭͯͳͰͻͰͭͳͼͽͻͬͪͯͪͼ;;ͷΒͰͼͽ;
Ͳͬͪͷ̓Ͷ͈ͪͯͬΓͰ
ͭͯΒͰͼͰͪͶͪͲͳͰ͵ͻͺͶͪ͐ͰͭͳΕͪͫͪͻͰ
ΓͰͽͬͪͶͳ̺ͶͪͼͳͅͳͻͳͶͬͳΕͳͳͲ
ΘͰͷͪͽͪ͵ͰͲ͎ͪͰͻͪ͵ͪ
ͼͳ̺ͪͶͪͯͳͼͶͪͬΓͰͬͭ̀ͪͻͪͲͶͳ͵;ͯͅͳͻͳͶͬͳΕͪ
ͪͺͶͪͳͳ͋ͻͰͼ͵ͪͬͳ
ͳ
ͭͯΒͰͼͰͪͶͪͲͳͷͪͶ͵ͻͪ͵ͺΓͰ̻ͬͲ
ΓͰͽͬͪͶͳͼ;ͳ̺Ͷͪͼͳ̺ͶͪͬͳΕͳ ͋ͳΕ
ͼͽͻ
͌ΓͰͽͳͷͯͪͳͷͪ
ͲͪͪΒͰ͵ͶͳͳͰͼͶͳͽͺͻͰͷͪͰͼ;ͳͲ̽;ͫͻͬͳ͵ͪͯͺͶͪͳͰ͋ͻͰͼ
͵ͪͬͳͰ
ͭͯΒͰͼͰͪͶͪͲͳͶͪͼͽ͵ͪͪͳͼͺͪͳ͈ͲͪͽͳͽͻͭͬͪͼΓ;ͅͳͶͪͯͳ͎ͻͪͳͼͪͶͳΕͺͽ;
ͱͳΒͰ̹ͻͪΒ͈ͪͪͻͳͫΒͰͬͳΕͪ͵ͪͽ;ͪͻͪͳΔͰͭͬͰΓ;ͯͰ
͵Βͳͼ;ͼͰͫͪͬͰͲͪͶͳtBEQPSUBOEVNTBMNBT
DFOUVNTBMJTBEQMBOJOBNEF5SJFTDIBVJÉBi͊ΒͰͽͻͫͪͶͳͼͺͻ;ͳͽͳͯ͊ͬͰͽͭ́ͶͳΒͰ
;Ͳ͵Ͷͪ;Ͳ;Ͷ;
ͺͶͪΕͪΔͪ͵ͪͲͰͯͺͰͻͺͰͻͪ;͵Ͷͳ͵ͼͰ;ͭͬͻͰͳͼͺͽ;ΒͰ̓ͪͼͬΒͰͯͳͪͬͰͯͰͳͼ;͇ͫͻͪͯ
̹ͻͪͽ;ͬͳΕͳͲ̀ͪͭͻΒͪ
̹̹ͭͯͪ͵ͰͬͳΕ̺Ͷͪͳ̓ͻͪΒͼͶͪͬͅͻΌͰͬͳΕ5
͈Ͱͽ͵ͷ97*ͬͳΒͰ͵ͪ; ͯ;ͫͻͬͪ͵ͳͷͳͲͬͻͳͷͪͺͷͳΔͰͼͰ̀ͪͭͻΒͰ͋ͻͰΕͰͭͬͰͷͫͻͪ
ͭͯͳͰ ̹ͱͳͯͪͻ ̹ͻͪͽ;ΓͰͬͳΕ ͳͲ ̺ͳͰͬͰ
ͼͷΒͰͽͰͰ ͳͲͷͰΌ; ̀ͪͭͻΒͪ ͳ ͆ͰͬͰͼͳΔͪ
͵ͻͰͯͳͽ ΒͰ
ͺͼͶͬͪͼ̹ͻͪΒ͵ͷ́ͬ͵ͬͳΕͰͷ
5
.JMBEJOVT$ISBOJTMBVJDIDPSBNEPNJOP3FDUPSFTFS#MBTJPEF4PSHPDPORVFSJUVSTVQSB#SBZBOVN1SJCPFVJDI
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-BNEFGPS*
G 7***
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Gh 9*
̸͉͇̹͈̽́̈́̾̓́ͣ̓ͅͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
͌ͺͯͱΔ;ͺͶͪͳͰ͏ͻͬͪΔ
;ͼͰͶ;̓ͻͰ͵ͬͳͷͪ
ͳͲͪͯͲͪͼͰ͵ͪͅͳΒͪͽͬͳͪͶ͵ͪͶͳͽͰͽ;
̓ͪͶ;Ϳͳ;ͺͽͳͳ͆ͰͬͰͼͳΔͰ
ͪͶͪͲͳͼͰͪΒͬͰΕͪͰ͵ͻͺͶͪͼͽͰΕͪ͵ͪ;̹ͼͳͳ͎ͰͻͰͭͬͳͳ͌
Ͱ͵ͻͺͶͳͼͰͪͶͪͲͰͼͽͰΕ͵ͪ
ͺͶͪ
ͼͪͯ;͵ͪͳͽͻͳͼΓͰͷͰΔͪ͵ͪ͌͵ͻͪͰΒͰ;͵;ͺ
ͼͽͰΕ͵̻ͪͯͳͰ
ͳͲͬͰͰ͵ͻͺͶͰͯͳͼͶͳͻͪͪͼ;ͯͬͪͼͽͰΕ͵ͪͳͺͻͰͰͼͰͪͪ̓ͪͶͰͷͰͭͯͪ
; ͬͶͪͼͳͽͬ ̺Βͭ ͷ;ͲͰΒͪ ; ̹Ͱͭͻͪͯ; ́ͽͰͻͰͼͪͽ ΒͰ ͯͪ ; ͬΒ Ͱ͵ͻͺͶͳ ͳΒͰ ͺͻͪΌͰ
ͳΒͰͯͪͪͽͺͳͼ #FØMBHJǀ
ͼͽͻ
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͼͻͰͯΔͬΒͰ͵ͬͪͺͻͶͼͽͬͭͪͺͯͻ;Βͪ
ͲͪͪΒΒͰͳͼͽͪΕͳͯͪΒͰ͆ͰͬͰ
ͼͳΔͰͫͳͶΒͰͯͯͱ;ͺ͎ͪ;ͷͼ͵ͰͲͰͷΓͰ
͵Βͷͼ;ͬͶͪͯͪͶͳ͆ͰͷͪΔͳΕͳͯͼ͵ͻͺͶͬͳͰ9*7
ͬͳΒͰ͵ͪ ͇ͬͳͷ ͺͯͻ;ΒͰͷ
͵ͪ ͳ ̀ͪͭͻΒͰͷ
;ͺͻͪͬΓͪͶͳ ͼ; ͻͪͳΒͰ ͺͷͳΔͪͳ ͈Ͳͪ ͈;ͻͳΕ ͳ
ͱ;ͺͪͅͳͶͽͰ̽ͻͪͱͳͬΒͰͬͳἘͪͼͳΒͰͼ;͆ͰͬͰͼͳΔͰͷ;ͺͻͪͬΓͪͶͳ͊ͪ͵ͅͳͶͽͰͬͳΕͳΔͰͭͬͳ
ͪͼͶͰͯͳͳ͊ͪ͵ͬͳΕͳ
ͼͬͰͯΔͳͬͰͺͻͺͪͼͽͳͺͰͽ͵ͷ97ͬͳΒͰ͵ͪ
͵ͪͯͪΒͰͬΒͬͯͪ͊ͪͯͪΓ
͎ͻͪͳΕͺͻͳͻͳͼͬΒ;ͬͶͪͼͽͳͪͬͪͺͯͻ;Βͪ ͅͳΒ;͵ͬͳΕ
ͼͽͻ–̓ͪͶͳΕ
ͼͽͻ–
͈ͼͶͳΒͰ͊ͪͯͪΓͰͬͰͼͷͻͽͳ
͆ͰͬͰͼͳΔͰΒͰͳͯͪΓͰͼͽͪͶͺͯ;ͺͻͪͬͷ̓ͼͪͪ
ͼͬͰͯ
ͼͷͪͼ͵Ͱ͵;ͺͪͳΒͰͬͭͪͺͯͻ;ͪΒͪ ̽ͳͳΕ
ͼͽͻ–
.
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͬΒͰͻͼ͵ͪͺͻͳͺͪͯͼͽͼͪͻͪΔͰͳͼͻͰͯΔͬΒͰ͵ͬͳͼͽͪͬͳ͵ͪ͆ͰͬͰͼͳΔͪ
ͪͶ͵ͪͶͳͽͰͽ;̓ͪͶ;Ϳͳ
ͰͺͼͻͰͯͳͺͳͼͪͳͼͪͲͪΔͪͰͷͪͷ͆ͪ͵ͻͪΒ;ͻͪͯͪͺͼͬͰͽͳͽͳͽΕͰͷ
ͺͪͱΔ;ͬΒͰͻͼ͵ͷͳͼͺͬΒͰͯͪΔ;ͬͶͪͼͽͰͶͰ͊ͪ͵ͬͳΕͪ
͵Βͳͼ;ͬͶͪͯͪͶͳ͆ͰͬͰͼͳΔͰͷͳ̀ͪͭͻΒͰͷ
͌ͺͽͳͳ̹Ͱͻ͵ͬͳΕͳͪͶͪͲͳͼͰͼͰͶ̹ͳͽ;Δͪ
͵ΒͰͼͰͯͳΒͰͶͳ̻ͪͻΔ;ͳ̽Δ;̹ͳͽ;Δ;͌
̻ͻΔΒ̹ͳͽ;Δͳ
;ͯͪΓͰΒ͵ͼͪͷ͵ͳͶͷͰͽͪͻͪͯ͊ͽͪ
;ͲͪͼͰ͵;ͪͰͽͳͻͳͶ͵ͪͳΒͰ– ̈́͵ͬͰ
͈ͽ͵;͵
̀ͪ͵;͵ͳ̹ͪͫͪ
ͪͶͪͲͰͼͰͼͽͰΕͳ͈ͻͰͷͪͻͪͳΒͰͷͳͼͽͻͪͱͳͬͪΔ;̹͑ͰͶͪͭͳΕͪ
Ͱ͵ͻͺͶͪ
͈ͯ͵;͵ͫͻΒͳͼͽͰΕͪ͵ͼͶͰͯͰΕͳͫͶͳ͵ͪͼͪͯ;͵ͪ
ͯͬͪͼΓͰͷͰΔͪ͵ͪͳͺͰͽͺͶ͇ͪͻͪͷͰͽͳ
ͼ;͵ͼͽͪͽͬͪͳͪͼͽͰΕͪ͵ͪ̀ͪͻͪͲͶͳ͵;̹ͯ͑ͰͶͪͭͳΕͪ
ͺͻͰͷͪͳͲͬΒͰͽͪΒ;̓ͷͳͼͳΒͰͲͪ Ͳͪ
ͽͳͽ;ͪͳͪͶͳͼͺͷͰͳ͵̹ͪͼͰͳ͎ͰͻͰͭͬͳͰ
Ͱ͵ͻͺͶͪͪͶ͵ͪͶͳͽͰͽ;͈ͯ͵;͵ͫͻΒͳ
ͼͽͰΕ͵ͪͳ;ͺͳͼͪͪΒͰͪ̈́ͳͼͽ;ͼͬΒͰͽͼ͵Ͱ͵;Ͷͽ;ͻͰͫͪͽͳͰ #FØMBHJǀ
ͼͽͻ–
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͳͼͽͻͳΒͼ͵ͳ͵ͽͰ͵ͼͽͬͭͺͯͻ;Βͪ
ͼͷͪͽͻͪͼͰͯͪΒͰ̹ͳͽ;Δͪ;ͼͻͰͯΔͰͷͬͳΒͰ
͵; ͺͻͳͺͪͯͪͶͪ ͱ;ͺͳ ̽;ͫͻͪͬͰ
͵Βͪ ͼͰ ͪ ͬͷ ͺͻͪͬ; ͭͻͪͳͳͶͪ ͼͪ ͱ;ͺͪͷͪ ̽ͪͫͪͻ ͳ ͈ͺͬ
̻ͯͳͰ
;̹ͳͽ;ΔͳͼͰͺͷͳΔ;Γ;ͯͳ̻ͻͭ;ͻͪ͑ͳͷͻͪ͵ͬͳΕͪ͊Ͱͯͪͷͭͯͳͪ͵ͪͼͳΒͰ
ͺͷͳΔ;
ͼͰͺͯͪͳͳͬͶͪͼͽͰͶͳ͈ͪͰͽͻͪ͑ͳͷͻͪ͵ͬͳΕͪ͵ΒͳͼͪΓ;ͯͳͷͪͳͲ̹ͳͽ;ΔͰ;Ͱͼͽͬ;Β;;Ͱ͵ΒͺΓͪ
͵ͳ ͊ͷͪͽͻͪ ͼͰ ͯͪ ͼ; ͑ͳͷͻͪ͵ͬͳΕͳ ͳͲ ͱ;ͺͰ ̿ͪͫͪ ͳ ͳΒͰ ͺͲͪͽ ͯͪ Ͷͳ ͼ; ͳͷͪͶͳ ͺͼΒͰͯͰ ;
̹ͳͽ;Δͳ ̽ͳͳΕ
ͼͽͻ͉;ͯͳΕ
ͼͽͻ–
̓ͪͯͪͼ;;ͺͳͽͪΔ;ͬΒͰͻͼ͵ͰͺͻͳͶͳ͵Ͱ
̹͑ͰͶͪͭͳΕΒͰͪͫͶͳͱΔͰͷͶ͵ͪͶͳͽͰͽ;̀ͪ͵;͵ͰͬͳͯͰ
ͽͳͻͪͼͽͰΕͪ͵ͪͳͼͽͪͽ͵ͰͽͰͷͰΓͪͻ͵ͬͰͼͺͶ;͵ͻ;ͱͷͪͺͼͳͯͷͪͳͼͽΒͼͽͻͪͳ͋ͪ͵ΌͰΒͰ
ͲͪͫͳΓͰͱͳͳͺͼͽΒͪΔͰͼͽͪͽͪ͵ͪͪͼͰͽͻͺͰͲͰ ͈ͻͰͷͪͳͼͽͷͪ;ͽͻ;
ͻͪͼͺͻͰͯͼͽͰΕͪ͵ͪ͵ͻ͵ͬͰ
;͵ͪͲ;ΒͰͪͽͯͪΒͰͻ͵ͬͪͬͰΕͺͼͽΒͪͶͪ͵ͪͯͪΒͰͰ͵ͻͺͶͪͫͳͶͪͪ͵ͽͳͬͪ
;9*7ͳ97ͬͳΒͰ͵; #FØMB
HJǀ
ͼͽͻ–
͆ͪΒͲͪͷͰͳͽͳΒͪͰ͵ͻͺͶͪͼͽͰΕͪ͵ͪΒͰ;ͬͰ͉ͪͪͯͳͷΓͪ
͵ΒͪͼͰͪͶͪͲͳ;̺ͳͯͬ;ͺΓ;
ͽͻͳ
͵ͳͶͷͰͽͻͪͲͪͺͪͯͯ͊ͽͪ
ͼͶͳΒͰͬͰͼͽͻͪͰͺ;ͽͪ͵ΒͳͬͯͳͺͻͰͷͪ͐ͪͺΓͳͳͳͅͼͽͪͻ;͌ͻͪͳ
ΒͰͷͺͰͻͳͯ;
ͭͯͳͰ
;ͯͫͪͪ;ͼͽͻ;ͭͪͻͼ͵Ͱ͵;ͺͪͳΒͰ
ͭͻͪͯΔͷͺ;ͽͪ͊ͽͶͪ–̽ͷͪͬͳΕͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪͲͯͬΒͰͪΒͰͰ͵ͻͺͶͪ;͉ͪͯͳͷΓͳͪͯͬͪͯͳΒͰͶͪ̓ͪͼͳΒͰ
ͭͯͳͰ
͵ͻͲͰ͵ͻͺͶ;ΒͰͺͻ
͵ͺͪͳ͵ͪͪͶͲͪͪͬͯΔͪͬͪΔͰ̺ͳͯͬͪͺΓͪ
ͽͪ͵ͯͪΒͰͯͶͯͺͷΒͰͻͪΔͪΒͰͯͭͫͻΒͪͼͽͰΕͪ͵ͪ
ͼͪΔͳͬͰͺͻͬͫͳͽͰͶ͵ͪͳΒͰ ;FMFOJLB
ͼͽͻ–
͆Ͱ͵ͻͺͶͪͫͻΒͳͼͺͷͰͳ͵ͪ
ͳͽͫͶͳ͵ͪͺͶͰ
ͼΓͰͷͰΔͪ͵ͪ
ͻͪͲͶͳͳͽͳͼͪ
ͯ;͵ͪͳͽͻͳ͵ͻͼͽ̻ͪͽͬͺͶͬͳͪͼͽͰΕͪ͵ͪ
ͯͼ
;͵ͻͪͰͳͼ;ͻͪͲͶͳͳͽͳͷͺͻͰͯͼͽͪͬͪͷͪ
͌ͬΒͰ͵ͻͺͶͳͪͶͪͲͳͼͰͳͺͰͽͪͽͺͳͼͪ #FØMBHJǀ
ͼͽͻ–
͆ͪͽͺͳͼͳͼͬΒͰͯͰͽͷͰͯͪΒͰ;͉ͪͯͳͷΓͳͼͪͻͪΔͰͺͻͪͬͼͶͪͬͼͽͪͬͳͽͬͳͲͺͻ
ͯͳͰ͎ͻͪͫͻͰͅͳͶͻͪͯͬͳΕ͊ͽΒͰͺͪͬͳΕ
͵Βͳͼ;ͱͳͬΒͰͶͳ;̹ͪͽͭͪͷͪ
ͯͪͪΔͳͷ͇ͪΔͳ
Εͳͷͪ ͊ͷͪͽͻͪ ͼͰ ͯͪ ΒͰ Ͱ͵ͻͺͶͪ ͪͼͽͪͶͪ Β ; 9*** ͬͳΒͰ͵;
ͪͶͳ ͺͻͰͷͪ ͼͪ;ͬͪͳͷ ͪͽͺͳͼͳͷͪ
ͬͰΕͳͪͼͽͰΕͪ͵ͪͯͪͽͳͻͪͳͲ97ͳ97*ͬͳΒͰ͵ͪ͆ͪΒͰͯͷͯͪͽͺͳͼͪͼͽΒͳͯͪͺͯͼͽͰΕ͵ͷͶͰͱͳ
t͉ͪͯΒͰͫͻͪͽͬΒͬͯͰ ͈Ͱͽͻͪ
ͫΒͳͪ ͼͳͬͳͬΒͬͯͰ ͊ͽͳͺͪͪi͈ͲͪͽΒͰͳͪͽͺͳͼ ͼͪͼ;ͯͪ͵Ͱ
ͼͽͶͳͰ
͵Βͳ ͼͰ ͪͶͪͲͳ ͺͻͰͯ ͻ͵ͬͷ ; ͇ͪΔͳΕͳͷͪ
; ͵ΒͰͷ ͼͰ ͺͷͳΔ; ͬΒͬͯͪ ͊ͽͳͺͪ ͳ
ΔͰͭͬ ͼͳ ͈Ͱͽͪͻ ͅͳͶͻͪͯͬͳΕ ͈ͻͰͯ ͳͼͽͷ ͻ͵ͬͷ ͺͻͪΌͰ ΒͰ ͳ ͼͻͰͯΔͬΒͰ͵ͬͳ ͪͽͺͳͼ
ͷͪͳΔͰͪͅͻͽͰ 7FHP
ͼͽͻ–#FØMBHJǀ
ͼͽͻ–͋ͷͬͳΕ
ͼͽͻ
̺Βͬͯͪ͊ͽͳͺͪͅͳͶͻͪͯͬͳΕ͎ͻͪͫͻͰ;ͷͻΒͰ͵ͭͯͳͰ
ͪΔͰͭͬͼͳͬΒ͈ͬͯͪͰͽͪͻ
ͺͷͳΔͰ ͼͰ ͭͯͳͰ ͵ͪ ͵ͪͽ;ͪͻ ͎ͻͪͫͻͰͪ ͉ͪͯΒͪ
ͯͻ;ͭͳ ͊ͽΒͰͺͪͬ ͼͳ
;ͷͻ ΒͰ ͺͼͶͳΒͰ
ͭͯͳͰ
ͪͬΒͬͯͰ͈Ͱͽͻͪͼͳ͉ͬͪͪͯΒ̺ͪ;͵ͬͳΕͼͪͷͯͰͼͰͽͳͳͶͳͯͰͬͰͯͰͼͰͽͳͭͯͳͪ97
ͬͳΒͰ͵ͪ )SBCBL
ͼͽͻ–
͋ͳΕ
ͼͽͻ–͋ͳΕ
ͼͽͻ–͋ͳΕ
ͼͽͻ–͉;ͯͳΕ
ͼͽͻ
͆ͪ͵͵ͷΒ;ͭͲͪͺͪͯͯ͊ͽͪ
ͪͺ;ͽ;ͺͻͰͷ͎ͪ;ͽͬ;ͫͶͪͽ;
;ͼ͵Ͷͺ;ͼͰͶ̹ͪΒͰͶΒͰͬͳΕͪ;
ͲͪͼͰ͵;̹Γ;ͳͪͶͪͲͳͼͰͰ͵ͻͺͶͪ͵ΒͪͫͻΒͳͼͽͰΕ͵ͪ͊ͽͰΕͳͼ;ͫͶͳ͵ͪͼͪͯ;͵ͪ
ͺͶͰ
ͼΓͰͷͰΔͪ͵ͪͳͰͽͳͻͳ͵ͻͼͽ͉ͪͪͳΒͰΒͰ̹͑ͰͶͪͭͳΕ;̹Γ;ͳͷͪͰͬͳͯͰͽͳͻͪͼͽͰ
Εͪ͵ͪ ̹ͰͶͪͭͳΕ
ͼͽͻ–7FHP
ͫ
ͼͽͻ–
.
͌ͬΒͰ͵ͻͺͶͳͬͰͶͳ͵ͳͫͻΒͼͽͰΕͪ͵ͪΒͰͻͪͷͰͽͳͼͪ
ͳͽͺͻͳͷΒͰͻ͇ͪͬͪͰ͵ͻͺͶͪ
͵ͪͻͪ͵ͽͰͻͳͼͽͳͪΒͰͺͬͰͶͳ͵ͷͫͻΒ;ͪͽͺͳͼ̹ͪ͑ͰͶͪͭͳΕͳͼͽͳͰͯͪͼͰ;ͪͽͺͳͼͳͷͪͺͷͳΔ;
t͋ͪͻ̹ͪΓ;ͬͳΕ
͉ͪͯͼͶ͎ͪͬͰͻͪ͵ͬͳΕ
̻ͻ;ͫͪ
̺;͵ͳΕ̺;ͳΕ
̺;͵ͪ
̺Ͷͪͽ͵̺;͵ͬͳΕ
͡;ͫͳͪ
̺Ͷͪͽ͵ͬͳͪ
͠Ͱͻͳͪ ̺;͵ͪͷͳΕ
͠Ͱͻͳͪ ́ͬ͵ͬͳͪ
͈Ͱͽͪͻ ̺;͵ͳΕ
͉ͪͯͳ ̺ͶͪͯͳͼͪͶͳΕ
͉ͪͯͳͪ
ͫͻͪͽ
̺ͶͪΌ ̺ͶͪͯͳͼͪͶͳΕ
͉ͪͯͳ ̺;ͳΕ ͳ ͊ͽͪͪ ͚;ͻͰͬͳͪ ̀ͪͫͳΓͰͱͰͪ ͼ; ͳ ͳͷͰͪ ͷͪΒͼͽͻͪ
̻ͻ;ͫͪ
͊ͪͷͻͪͯͳͯͻ;ͭͳi #FØMBHJǀ
ͼͽͻ–̓ͷͪͻ
ͼͽͻ––
̓ͪͯͪΒͰ;ͺͳͽͪΔ;ͺͻͳͺͪͯͼͽͰ͵ͻͺͶͰ;̹Γ;ͳͷͪ
ͯͪͬΒͰ̹͎ͻͪͫͪ͵ͪͽͺͳͼͰͳͲͬͰ
Ͱ͵ͻͺͶͰ ͬͰͲͳͬͪ Ͳͪ ̺ͶͪͰ ̹Γ;Ͱ ͇ ΒͰ ͺͻͰͽͺͼͽͪͬͳ ͯͪ ΒͰ ͋ͪͻͪͪ ̹Γ;ͬͳΕͪ
͵Βͳ ͼͰ
ͺͷͳΔͰ;ΒͰͯͷͯͺͷͰ;ͽͳͪͽͺͳͼͪ
ͪΒͬΒͰͻͬͪͽͳΒͰͼͳͅͳͶͪ͋ͪͻͪ͵ͬͳΕ͵ͪͽ;ͪͻ̺Ͷͪͪ
̹Γ;ͪ
͵ΒͳͼͰͺͷͳΔͰͭͯͳͰ ͎ͻͪͫͪ͵
ͼͽͻ
͚;ͻ ͋ͳΕ ΒͰ ͼͷͪͽͻͪ ͯͪ ΒͰ ; ̹Γ;ͳͷͪ ͪͼͰΓͰ ͫͳ ΒͰͯͪ ͯͳ ̺Ͷͪͪ ͅͳͻͳͶͬͳΕͪ
͋ͳΕ
ͼͽͻ–
͊ͰͯͪͷͯͰͼͰͽͳͳͼͪͷͯͰͼͰͽͳͭͯͳͪ9*7ͬͳΒͰ͵ͪ;ͯ;ͫͻͬͪ͵ͳͷͳͲͬͻͳͷͪͺͷͳΔ;ͼͰ ̺Ͷͪͼͳ
̹Γ;ͬͳΕͳ
ͳͲͷͰΌ; ͼͽͪͶͳ̹ͻͪΒͪ
͡Ͱͺͳ
̹ͻͪΒ͵ͳ̺ͻͪΒͰ̹Γ;ͬͳΕͳ ,VSUPWJǀ
̸͉͇̹͈̽́̈́̾̓́ͣ̓ͅͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
ͼͽͻ–
͐ͳͽͪͬͬͳΒͰ͵͵ͪͼͳΒͰͺͷͳΔ;ͼͰͺͼͶͬͳΓ;ͯͳͳͲ̹Γ;ͪ̽ͬͪͯͰͼͰͽͯͻ;ͭͭͪͬͭ;ͼͽͪ
ͭͯͳͰ
͎Ͱͻͪ͵̹ͭ;ͬͳΕ
̺;͵ͪͅͳͶͪ͵ͬͳΕͳ͉ͪͯͳ̹ͻͪͽͳΓͰͬͳΕͳͲ ̹Γ;ͪͼ͵ͶͺͳͶͳͼ;
͵ͻͰͯͳͽͳ;ͭͬͻ ͼ̺;͵ͷͳͻͷ͉ͪ͵ΒͰͬͳΕͰͷ͵ͻΒͪͰͷ
ͫͪͬͰͲͪͬͳͼͰͯͪͷ;ͯ͵ͻͪΒͪ ͼͰͺͽͰͷͫͻͪ
ͳͼͽͰͭͯͳͰͬͻͪͽͰͯͰͬͰͽͺͰͻͺͰͻͪͳͰͼͽͭͻͪ7
͆Ͱ͵ͻͺͶ̹ͪͳΒͪͪͪͶͪͲͳͼͰ;ͫͶͳͲͳͳͼͰͶͪ̽Δ̹ͪͳΒͪͪ;ͺͽͳͳ͡;ͫ;͵ͳ͊ͺͷͰͳͳ
ͼ;ͼͷΒͰͽͰͳͪͶ͵ͪͶͳͽͰͽ;̽ͳͶͳΕ;ͭͻͪͯͳͲͬͪΒtͅͰ͵ͽͪi͌Ͱ͵ͻͺͶͳͼͰͪͶͪͲͰͼͽͰΕ͵ͪ
ͼͪͯ;͵ͪ
ͺͶͪͳΒͰͯͪͼΓͰͷͰΔͪ͵͌͵ͻͪͰΒͰͼͽͰΕͪ͵ͪ
Ͳͪ͵ΒͰͼͰͳͼͽͳͰͬͰͶͳ͵ͪͶͳ͵ͬ
ͪͬͻͳΒͰͯͼͽ͆Ͱ͵ͻͺͶͪΒͰͼ͵ͻͪͬΓͰͪͳͲͭͻͪͯΔͷͺ;ͽͰͯͰͳͰͭͯͳͰ́ͲͰ͵ͻͺͶͰ
ΒͰͯͳͼͶͳͻͪΒͰͯͪͼͽͰΕͪ͵ͳͺͻͰͷΒͰͽͰ;̸ͻͰͶ͵;Ͳͫͳͻ͵;ͿͻͪΔͰͬͪ͵ͭͼͪͷͼͽͪͪ;͎;ͷ
;͊ͷͪͽͻͪͼͰͯͪͼͽͰΕͳͯͪͽͳͻͪΒ;ͳͲ9*7ͳ97ͬͳΒͰ͵ͪ #FØMBHJǀ
ͼͽͻ
͈ͻͰͷͪͪͰͷͷͳΓͰΔ;
ͬͪͰ͵ͻͺͶͪͰͷͪͳ͵ͪ͵ͬͳͼͫͰͼͽͳ͌ͺͻͰΌͰΔ;ͼͰ͵ͳͷ
ͯͻ;ͭͳͷͰ͵ͻͺͶͪͷͪ;̹ͼͳͳ͎ͰͻͰͭͬͳͳ
ͺͫͻΒ;ͼͽͰΕͪ͵ͪ
ͻͪͷͰͪͽͪͳͪͽͺͳͼͪͰͷͱͰ
ͼͰͷΒͰͻͳͽͳ̽ͪͶͰ͵ͲͪͪΒͳΒͰͰͻͰͭͬͪ͵ͰͰ͵ͻͺͶͰ;͵ΒͳͷͪͼͰͪͶͪͲͳͪͼͽͽͳͰͼͽͰΕͪ͵ͪ
Ͳͪ
ͻͪͲͶͳ͵;ͯͪͬͰͯͰͰ
ͳͼ;ͷͳͬͪͰ͈ͻͳͷΒͰͻͪͻͪͯͳ
Ͱ͵ͻͺͶͪ;ͅͳͶͪͬͳΕͳͷͪ
ͳͶͳͰ͵ͻ
ͺͶͪ;ͼͰͶ;͈ͯ͵ͷ;̽ͪͫͻ;
ͳͷͪΒ;ͫͻΒͰ;͵ͻͪͰͰͼͺͷͰͳ͵Ͱ͈ͻͰͽͺͼͽͪͬΓͪͷͯͪΒͰͼͬͳ
͵ͻͳͽͰͻͳΒ;ͷͷͳͪͳΒͰͫͳͺͯͻ;ΒͰͪ͵ΒͰͷͼͰͪͶͪͲͰͰ͵ͻͺͶͰ
ͪͰͼͽͬͪͻͪΔͳͬͪͬͻͳΒͰ
ͯͼͽ
ͳͲͻͪͱͰͪͬͰͶͳ͵ͳͷͫͻΒͰͷͼͺͷͰͳ͵ͪ
ͪͽͺͳͼͪ
ͻͪͷͰͪͽͪͳͼͶͳ
͊ͻͰͯΔͬΒͰ͵ͬͪͳͼͽͻͳΒͪͬͭͪͺͯͻ;ΒͪͷͪͶΒͰͺͲͪͽ̹ͪͰͲͺͳͼͪͳͯ͵ͪͲͪͼͽͰΕͳͬͰ
Ͱ͵ͻͺͶͰ
ͪ ͼͬ; ͺͻͰͽͺͼͽͪͬ͵ͳ
ͺͻͳͺͳͼ;Β; ͼͰ ͺͻͯͳͳ ͵ͰͲͬͪ ͉;ͺͳΕͪ #FØMBHJǀ
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͽΒͰͬͪͱͲͪͪͰͳͼͽͻͪͱͳͬͪΔͰΒͰͼͽͰͯͪΒͰͼͻͰͯΔͬΒͰ͵ͬͼͽͪͬ
ͳͽͬͪͬͷͺͯͻ;Β;ͫͳͶͻͳΕͪͼ͵ͰͬΒͰͻͳͼͺͬͳΒͰͼͽͳ
Ͱͷ;ͼͬΒͰͯͰͺͳͼͪͳͺͷͰͳ
ͻ͵ͬͰͳͲͭͯͳͰ ̓ͬͪͰͬͳἘΒͳΕ
ͼͽͻ
́ͲͷͰΌ; ̹ͶͳͯͳΔͼ͵ͭ ΒͰͲͰͻͪ ͳ ͎ͳͻͫͳͪ ; ͺͽͳͳ ͪͫ͠Ͷͪͳͪ ͺͻͼͽͳͻͰ ͼͰ ̽;ͭ ͺΓͰ ͳ ;
ΔͰͷ;ͳͼͽͳͷͰͪͰ͵ͻͺͶͪ
;͵ΒΒͼͰͪͶͪͲͳͼͽͰΕͪ͵ͪ͊ͽͰΕͳͼ;ͼͶͰͯͰΕͰͭͫͶͳ͵ͪͺͶͰ
ͼͪͯ;͵ͪͳͺͰͽͼΓͰͷͰΔͪ͵͇ͪͯ;͵;ͺͭͫͻΒͪ
ͼͺͷͰͳ͵ͪͼ;ͻͪͷͰͽͳͼͪͪ͌Ͱ͵ͻͺͶͳͼ;
;Ͱͳ ͼͽͰΕͳ ;ͽ;Ͷͳ ; ͲͰͷΓ; ́ ͬͪ Ͱ͵ͻͺͶͪ ΒͰ ͼ͵ͻͪͬΓͰͪ
ΒͰͻ ͼ; ͼͽͰΕͳ ͶͷΓͰͳ
ͯͰͳͳ;ͭͻͪΌͳͬͪͳ;ͫͶͳͱΔͰͳͻ;ͳͳͻͪͰͫΒͰ͵ͽͰ̹ͰͶͪͭͳΕΒͰͼͷͪͽͻͪͯͪΒͰͰ͵ͻͺͶͪ
ͺͻͳͺͪͯͪͶͪΒͰͯͷͫͻͪͽͼͽͬ;ͳͶͳͺͶͰͷͰ; #FØMBHJǀ
ͼͽͻ–
͊ͻͰͯΔͬΒͰ͵ͬͪͳͼͽͻͳΒͪͬͭͪͺͯͻ;ΒͪͷͪͶΒͰͺͲͪͽ͇ͪͬͺͯͻ;ΒͰͺͻͳͺͪͯͪͶΒͰͼͻͰͯ
ΔͬΒͰ͵ͬΒͱ;ͺͳ̽ͻͰͱͳͳ͈ͻͰͷͪͺͻͪΌͰͷ;͵ͶͰͼͪͷͪͽͺͳͼ;;ΒͰͯΒͱͳͬΒͼͽͳΒͰͳ
;
̽ͻͰͱͳͳΒͰ;ͯͫͪ͋ͬͻͽ͵ͪ*̓ͽͻͷͪͳΕͪͯͬͻͳͷͪͬΒͬͯͪͪͅͼͽͪΔ̹;ͫͪΔͳΕ
͵ΒͳͼͰͺͷͳΔͰ
ͳ;ͪͽͺͳͼ;ͻ͵ͬͰ;̺ͳͰͭͻͪͯ; #FØMBHJǀ
ͼͽͻ–
ͅͰΌ;ͽͳͷ
ͲͪͪͻͪͯͲͪͪΒΒͰͳͼͽͪΕͳͯͪͼͰ;ͺͷͰ;ͽΒͰ͵ͻͺͶͳ;̽;ͭͷͺΓ;ͷͽͳͬͳ
͵ͻͼͽͪͺΒͪͬΓ;Β;ͺ;ͽͪ;ͻͪͲͶͳͳͽͷͫͶͳ͵;́ͲͻͪͳΒͰͺͷͰ;ͽͭͪͽͺͳͼͪͪͅͼͽͪΔ̹ͪ;ͫͪΔͳΕͪ
7
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%FC. /PU. -*
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7***
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͬͳͯΓͳͬΒͰͯͪͼͰͻͪͯͳͺͻͪͬͼͶͪͬ;
ΒͰͻͺͻͳͲͳͬͪ͊ͬͰͽͭ̽ͳͷͳͽͻͳΒ;ͳ͊ͬͰͽ͋ͻΒͼͽͬ
ͽͪͷ
ͼͬΒͰͯͳͯͪͬͪͰ͵ͻͺͶͪͰͷͪͳ͵ͪ͵ͬͰͬͰͲͰͼͽͲͬͫͭ;ͷͳͶͳͷͪ
͵Βͳͼ;
͵ͪ͵ΒͰͺͲͪͽ
ͺͻͰͲͳ
ͻͪͶͳ͵ͻͼͽͳͼͬͰͰ
͌ͼͰͶ; ̹ͳͼ͵;ͺ;
ͰͯͪͶͰ͵̻ͯͶͪͬͪͽͳͰͬͪ;ͺͽͳͳ̓Δͳ
ͪͶ͵ͪͶͳͽͰͽ;̻ͻ͵ͪͭͶͪͬͳͪ
ͼͷΒͰͽͰͪ ΒͰ ΒͰͯͪ ͯ ͪΒͻͰͺͻͰͲͰͽͪͽͳͬͳΒͳ ͳ ͪΒͲͪͷͰͽͳΒͳ ͼͻͰͯΔͬΒͰ͵ͬͳ Ͱ͵ͻͺͶͪ
̹ͼͰͳ͎ͰͻͰͭͬͳͰ͈ͻͰͷͪͳͲͬΒͰͽͪΒ;̓ͷͳͼͳΒͰͲͪ;ͬͪΔͰͪͳͪͶͳͼͺͷͰͳ͵ͪ
͵ΒͪΒͰ
ͳͲͬͻͳͶͪͭͰͯͰͽͼ͵ͼͳͷͪΔͰͪͬͰͯͰͭͽͰͻͰͪ
Ͱ͵ͻͺͶͪͫͻΒͳͼͽͰΕ͵ͪͳͬͰͶͳ͵ͳ ͫͻΒͭͻ
ͫͬͪͫͰͲͼͺͷͰͳ͵ͪ̀ͪͪΒͪͫͻΒͼͽͰΕͪ͵ͪΒͰͺͷΒͰͻͰͳͲͺͻͬͫͳͽͭͺͶͱͪΒͪ
;ͽ;;ͲͰͷΓ;
ͳͼ͵ͶͳͲ;ͼͪͺͪͯͳͰ͉ͪͳΒͰ;ͪͬͰͯͰΒͰ͵ͻͺͶͳ ̹͑ͰͶͪͭͳΕͪͬͯͳͼͽͰΕͪ͵ͪ
ͼͪ
ͯ;͵ͪͳΒͰͯͪͼΓͰͷͰΔͪ͵ #FØMBHJǀ
ͼͽͻ
͈ͰͯͰͼͰͽͳͭͯͳͪͺͻͶͭͪͬͳΒͰ͵ͪ
ͪͻͰͶ͵ͪͳͼͽͻͪͱͳͬͪΔͪ;ͬΒͰ͵ͻͺͶͳͳͲͬͻͳΒͰ
ͺͲͪͽͳ ͅ ̺Ͱͭ
͵Βͳ ΒͰ ͵ͼͽͪͽͬͪ ͯͪ ͼͰ ͻͪͯͳ ͺͻͯͳͷ ͭͻͫΓ; ͬͶͪͼͽͰͼ͵Ͱ ͺͻͯͳͰ
͊ͪ͵ͬͳΕ͆ͪΒͰͯͷͼͽͰΕ͵;ͫͶͳ͵ͪͼͪͯ;͵ͪͳͼͺͳͼͪΒͰ
͇ͬͯΒͰͶͰͱͳͭͼͺΌ̻ͪͳͼͶͪͬͪ
͵ΕͰͻ͚;ͻΌ̹ͪͪͶͳΕͪͳͱͰ͉ͪͪͯͳͪ͵ΒͪͼͰ;ͯͪͶͪ;͵;Ε;͵ͪͲ
ͪͪ͊ͪ͵ͪͳͱ;ͺ̹ͪͪΒͰΓͪ͵ͪͼͪͪΕ;ͺͽ;ΒͰͼͬΒ;ͬΒͰͻ;ͳͬͳΔ;ͼͶͪͬ;͆ͪͼͬ;ͺͳͼͪͳ
ͳͲͬͻͪ
̺ͅͰͭΒͰͲͪ͵Γ;ͳͯͪΒͰ̻ͳͼͶͪͬͪ;ͷͻͶͪͳͲͷͰΌ;ͷͪΒͪͳͯͰͰͷͫͻͪͭͯͳ
Ͱ 7FHP
ͼͽͻ7FHP
ͪ
ͼͽͻ–45
͇ͯͪͬ ΒͰ ;ͽͬͻΌͰ ͯͪ ͼͰ ͻͪͯͳ ͭͻͫ; ̻ͳͼͪͬͰ
͵ΕͰͻͳ ͚;ͻΌͪ ̹ͪͶͳΕͪ
ͼ;ͺͻ;ͭͰ ͬΒͬͯͰ
͉ͪͯͳͪ͊ͪ͵ͬͳΕͪ
ͳΒͳΒͰͫͻͪͽͱ;ͺ̹ͪΒͰΓͪ͵
ͪͽͪ͵ͪͲͪͪ͊ͪ͵ͅͳͶͽͰͬͳΕ͌ͭͻͫ;̻ͳ
ͼͪͬͰͺͻͪΌͰΒͰͰͽͪ͵;ͽ͵ͼͽ;ͻͳͺͻͳͶͲͳͼͬͳͶͰͰͽͻͪ͵Ͱ
ͼͽͪͽͪ͵ͪΓͳͰ
ͪ;;ͼͽͳͷͪͯ;ͫͻͬͪ
͵ͳͯͳͪͻ͵ͬͪ͵ͭͯͳͰ́ͼͺͯͼͽͰΕ͵ͪͺͻͰͯΔͰͭ
Ͳͪ͵ΒͳͼͰͺͻͰͽͺͼͽͪͬΓͪͯͪͺͻͳ
ͺͪͯͪͬΒͬͯͳ͉ͪͯͳ;
ͺͻͪΌͰΒͰ͵ͼͽ;ͻͼͺͻͳͶͭͷ
;ͳΒͳͷͼͰ;ͼͽͳͷͪͽͪ͵ΌͰͪͶͪͲͳͯ;ͫͻͬͪ
͵ͳͯͳͪͻ 7FHP
ͼͽͻ 127–1
͆ͪͳͼͽͷͯͳΒͰͶ;Ͱ͵ͻͺͶͰͰͬͳͯͰͽͳͻͪͳͼ;ͼͽͪͳͻ͵ͬͰ
ͽΒͰͼͪͼͬͳͷͻͪͲ;ͷΓͳͬ
ΒͰͻͼ;͊ͪ͵ͬͳΕͳͫͳͶͳͺͻͪͬͼͶͪͬͳͻͳΕͪͳ͌ͻ͵ͬͳͼ;ͺͻͪΌͰͳͳͳͼͽͻͪͱͳͬͪͳͼͽͰΕͳ
͆ͪͼͬ;ͪͶͪͲͪͺͻͰͯͷͰͽͪͯͲͶͪͽͭͫͻ͵ͪͽͪ
ͲͪΒͰͯͪͼͽͰΕͪ͵̺ͅͰͭΒͰͺͻͰͽͺͼͽͪͬΓͪ ͯͪͫͳ
ͷͭͪͺͻͳͺͪͯͪͽͳ̽ͻͪͱͰ;̹ͭͺͪͰ;
;ͱ;ͺͪͪͅͳͶͽͰͪ̀ͪͳͲͬΒͰͼͪͭͻͫͪͷΒͰͼͽͪͳͲͳΒͰ
ͺͻͰͽͺͼͽͪͬ͵; ͵Βͳͷ Ͷͪͬͳͷͪ ͻͯͪ ͺͻͳͺͪͯͪΒ; 7FHP
ͼͽͻ –
ͅͰΌ;ͽͳͷ
ΔͰͭͬͰ
͵ͼͽͪͽͪͳΒͰͫͰͲͺͳͼͪͳͯ͵ͪͲͪͳͼ;ͪ;ͺͻͳͬͪͽΓͳͬͰ
̺ͶͪͼͽͰͼ͵ͪͺͻͯͳͪ͊ͪ͵ͬͳΕͳ;ͳͼͽͻͳͭͻͪͿͳΒͳΒͰͯͫͻͺͲͪͽͪ
ͳͷͱͰͼͰͺͻͪͽͳͽͳͯ
ͯͭͯͳͰ
͵ͪͯͪͼ;ͺͻͪͱͰͳͯͼͽͻͪͰ͊ͪͯͪΓ͎ͪͻͪͳΕͪ͢ͳͬͳͺͻͰͳͳͷͪͶͳͼ;
ͺͪͽͻͳͷͳΒͪͶ ͺͻͰͲͳͷͰ ̹ͭͺͪͰ
̽ͻͪͱͳͬΒͰͬͳΕ ͳ ͅͳͶͽͰͬͳΕ ͈Ͱͽ͵ͷ 9*7 ͬͳΒͰ͵ͪ
;ͺͻͪͬΓͪͶͳͼ;͆ͰͬͰͼͳΔͰͷ
ͪͺͽͷͼ;ͼͬΒ;ͬͶͪͼͽͺͻͳͻͳͶͳͪ̀ͪͭͻΒͰ
̽ͪͫͪͻ
͈ͺͬͳ̓ͪ
ͬͶͰ͈ͻͬͳͺͲͪͽͳͶͪͬͰͺͻͯͳͰͫͳΒͰ̽ͻͪͱͰ̹ͭͺͪͰ
͵ΒͳͼͰͭͯͳͰͺͷͳΔͰ;
͆ͰͬͰͼͳΔ;̓ͪͼͳΒͰͼͰͺͷͳΔ;̹ͻͪͳͼͶͪͬͳ̺ͳͯͷͳͻ̹ͭͺͪͰ̽ͻͪͱͰͬͼͳͅͳͶͽͰ
͵ΒͳͼͰ
ͺͷͳΔͰͺͻͬͳͺ;ͽͭͯͳͰ
ͯΒͰͶͬͪΒͰ͵ͪͱ;ͺͪͪͺͯͻ;Β;͆ͰͬͰͼͳΔͪ
̀ͪͭͻΒͪͳ̓ͪͬͪ
Ͷͪ́ͷͪΒͰͼͳͬͰ̻ͻͪͯΒͪͳ͊ͪ͵ͪͳ͵ΕͰͻ͉ͪͯͪ;ͅͳͶͽͰͪΒͰͪͼͶͳΒͰͯͳͼͳ͊ͪ͵
ΒͰͯͪͯ
ͪΒͲͪͷͰͳͽͳΒͳ Ͷͪͬͪ ͻͯͪ ͌ͺͻͪͬΓͪ ΒͰ ͆ͰͬͰͼͳΔͰͷ
̀ͪͭͻΒͰͷ
̽ͪͫͻͷ
͈ͺͬͷ
ΒͰͯͳͷ
̸͉͇̹͈̽́̈́̾̓́ͣ̓ͅͿͶͳ͵ͽͳͳͺͻͱͳͷͪΔͪͪͳͪͶͭͳ;ͳͬͰͻͲͪͶͭ– ͺͻͳͺͪͯͼͽ
ͯͳΒͰͶͷ͎;ͷͼ͵ͭͺͻͳͷͻΒͪͳ̓ͪͬͪͶͪ̓ͪ͵Ͱ͵ͳͽͬͻͯͰ
;ͷͻΒͰͳͶͳͭͯͳͰ͊ͪ͵
ͬͳͼͳͬͳͫͳͶͳͼ;ͬΒ͉ͬͯͪͪͯͳͳͱ;ͺ̹ͪͰΓͪ͵͊ͪ͵ͬͳῈͪ͊ͪ͵ͬͳΕͰΒͰͯͪͬ̓͠ͳͻͰͰ͵
ͳͼͽͪ͵ͪͯͪͼͰͺ;ͲͯͪͲͪͯͪͼ;ͫͳͶͳͺͻͪͬͼͶͪͬͳ͇ͺͻͪͬͼͶͪͬΓ;̽ͻͪͱͳͬΒͰͬͳΕͪ
ͅͳͶͽͰ
ͬͳΕͪ
͵ͪͼͳΒͳ͊ͪ͵ͬͳΕͪ
ͼͬΒͰͯͳͪͯͭͻͫͳͪͽͺͳͼ;̺ͰͶͳͪͳͷͪ
͊ͪ͵ͬͰͳ̻ͻͪͯΒͰͬͰͼͰͼ
ͽͻͰ͉ͪͯͪͰ
;ͯͪͽͰ;͈ͺͬͲͪ͆Ͱͪ͐ͳͻͳΕͪ
͵ΒͪͼͰͲͪͷͪͳͶͪͳ;ͲͰͶͪͳͷͰ͈ͶͳͻͪͳΒͪ
͠ͳͻͰͰ͵
2
ͼͽͻ
͌ͺͬͰΓͳ͵Β;ͼ;ͳͲͯͪͶͳͪͺͻͳͶͪͭͯͳͰ
ͫͻͪΕͪ͊ͪ͵ͬͳΕͳͼͰ
Ͳͪ͵ͶͳΔ; ͊ͬͰͽͳͷ ͋ͻΒͼͽͬͷ ͳ ͼͬΒͳͷ ͵ͻͼͳͷ ͳͷͰͷ ͊ͬ ͚;ͻΌͰͷ ͳ ̸ͻͪͭͰͶͷ ͅͳͪͳͶͷ
͈Ͱ͵ͳΕ
ͼͽͻ
̽;ͭͳͳͲͭͯͳͪͺͳͽͪΔͰͳΒͳͼ;ͼͽͰΕͳͺͻͰͯͼͽͪͬΓͪͺͻͰͯͷͰͽ͵ͿͶͳ͵ͽͪͷͰΌ;ͳͼͽͻͳͭͻͪ
Ϳͳͷͪ
ͪͻͰͶͲͳͷͪ
͵ΔͳͱͰͬͳͳͷͪͳͻͪͲͳͷͳͼͽͻͪͱͳͬͪͳͷͪ
́ͺͻͰͯͯ;ͭͽͻͪΒͭ;ͼͪͭͶͪͪͬͪΔͪͼͽͪͬͬͪͻͪͯͳͷͳͪͳΒͰͼͽͰΕͪ͵ͪ
ͳͪ͵Δͳͬͪ;ͺͳ
ͼͪͪ̈́ͳͼͽ;͌Ͱͼ͵ͪ
ͻͪͲͶͳͳͽͳͳͺͻͰͳͼͽͪͬͬͳͺͻͳͺͪͯͼͽͳͳ͵ͪͻͪ͵ͽͰͻ;ͼͽͰΕͪ͵ͪͰͼͷͪΔͰ
ͳͷͳͽͰͲͳͽͰͽͷͪͼͽͪͬΓͰͳͼ;ͳͽͻͪΒ;ͳͯͪͪͼ
͈ͻͰͷͯͪͼ;ͼͽͰΕͳ͵ͪͻͪ͵ͽͰͻͳͼͽͳͳͲͪͺͯͻ;Β͎ͪ;ͷͼ͵ͰͲͰͷΓͰͳ͋ͻͰͫͳΔͼ͵ͰͫͶͪͼͽͳ
ͯ
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ΔͰͭͬ; Ͱͳͼͽͳ;
͵Βͪ ͼͰ ͭͶͰͯͪ ; ͼͪͷͺͻͳͲͬͯΔͳ ͵ͪ ͺΒͪͬͷ ͫͶͳ͵; ͷͪͳͿͰͼͽͬͪΔͪ
̿ͳͬ;Εͪ Ͱͳͼͽͳͳͽͼͽ ͰͭͲͳͼͽͰͳΒͰ ͺͻͳ͵ͻͳͬͪ ͼͰ ͯͰͭͰͰͻͪͽͳͬͳͷ Ϳ;͵ͳΒͪͷͪ ͷΕͳ
͵ΒͰ ͼ;
ͭͶͪͯͰ ΔͰͭͬͭ ͼ;ΒͰΕͳͬͪΔͪ
ͯͪ ͫͳ ͼͰ ;;ͽͻͪΔͷ ͺͯͰΓͰΕ; ͫͳͬͼͽͬͬͪΔͪ ;ͲͯͳͲͪͶͰ ͪ
ͺͶͪͽͿͻͷͰͼΒͪΒͰͬͪͯͳͭͳͽͪͶͳͲͬͪͳ͵ͷ;ͳ͵ͪͽͳͬͳͼͻͰͯͼͽͪͬͪ
ͽͰͫͪͪͶͰ;ͼͰ͵;ͼͬͰͽ
ͺ ͺͺͻͳͷΓͰͳͷ ͫͻͪͼͳͷͪ ͽͳ ͷΕͳ ͳΒͰ ͺͷͺͰͲ ͳ ͪ͵ͳΕͰ ͊ͪ ͽͪ͵ͬͳͷ ͼͳͷ;ͶͪͳΒͪͷͪ
ͱͳͬͽͪ͵ͪͯͪͼͰͭͶͫͪͶͯͬͳΒͪͳͪͪͼͬͪ͵ͯͰͬͳͪ
͌ͽͳͪΒͿͰͷͰͪͭͶͫͪͶͳͲͪͳΒͰͳͽΒͰͳͪͳͲͷͰΔͰͷͭͰͺͶͳͽͳ͵ͷͼͬͪͽͪΔ;ͽͰͻͳͽ
ͻͳΒͪͶͼͽͳͳͭͻͪͳͪͯͻͱͪͬͰ
ͪͳͷͰ
ͪͳͲͷͰͳΔͳͬͳͿ;͵ͳΒͪ ;ͼͬͰͽͼ͵ͷͺͻͰͽ͵;
͵Βͳ
͵ͪͯͪΒͰ;ͼͽͪΔ;ͽͻͪͲͳͳΒͰ͊ͽͪͫͳͶͼͽ
ͽͰͻͳͽͻͳΒͪͶͳͳͽͰͭͻͳͽͰͽ
Ͱ͵ͷͼ͵ͿͳͪͼͳΒͼ͵ͳ
͵ͻͰͯͳͫͳͶͳͽͰͽ
͵ͪͳͯͻͱͪͬͪΔͰͬͻͰͯͼͽͳͰͬͻͺͼ͵ͰͳͼͬͰͽͼ͵ͰͳͬͳͶͳͲͪͳΒͰ
ͳͰͽͪΒͽͻͪͲͳ
ͳͳ͵;ͻͼͳͺͪ͵ͼͪͭͶͰͯͳͬͳͷ͊;͵ͫͳͺͶͳͽͳ͵ͷͻͰͽͻͳ͵ͷͳͳͼ͵ͳͷͳͽͰͲͳͽͰͽͷ;͵ͪͲ;Β;
ͪͯͻͱͪͬͰͭͻͪͳͰ͵ͪͯͰͷͪͻ͵ͪͳͰͶͳͳΒͰ
͵ΒͰ͵ͪͷͰΌ;ͪͻͯͺͻͳͲͪͽͰͫͳͬͪΒ;ͺͻͰͳͼͺͳ
ͽͳͬͪͰ ͬͰͶͳ͵̸ͪͶͫͪͳΒͪ
;ͳͽͪͻͪ ͎ͻͬͪͽͼ͵ͪ
ͳͽͰͭͻͪͶ̹ͪͳ͎
ͼͪͷͼͽͪͶͪ͑͵ͽͼ͵ͪͳ́ͻͼ͵ͪ
̾͌ͼ̺ͪͰͶͳ͵ͷ̹ͻͳͽͪͳΒͷͳͫͰͲΔͰͳͽͯ
ͲͪͽͽͺͯͻͪͲ;ͷͰͬͪΒ;͵ͷͺͶͰ͵ͼͼͽͭͰͭͻͪͿͼ͵ͳ
ͿͰͷͰͪ
;͵ΒͳͷͪͼͰͺͻͰͺͶͳΕ;Ͷ͵ͪͶͳ
ͪͳͪͶͳͳͳͽͰͻͪͳͪͶͳͳͽͰͻͰͼͳ͈ͻͷͰͪ
;ͶͭͰͿ;͵ͳΒͰ ͭͻͪͳͪͺͯͻͪͲ;ͷͰͬͪͷͭ;ΕͰͯͰͽͰͻͳͽͻͳΒͪͶͳͲͪͳΒͰ
͵ΒͰͺͳͬͪΒ;ͪͽͰͲͳͺͻͳ
ͼͽ;ͺͳͷͪͺΒͷ;ͯͻͱͪͬͰ;ͬͳͲ;ͻͪͷͪͪͭͻͰͭͪͽͳͼͽͪΔͪͳͶͳ͵ͭͶͷͰͻͪͽͪ
ͽΒ;ͺͻͰͬͳͻͪΔͳͷͪ͵Βͪ;
ͭͶͫͪͶͳͲͷ;͵ͪͺͳͽͪͶͳͺͻͰͼͪͷͰΔͪΒ;ͼͽͻ;͵ͽ;ͻͰͺͻͰͷͪ͵ͿͶͳ͵ͽͳͷͪͳͽͰͲͳΒͪͷͪ
ͳͲͬͳ
Ͱͽͳ͵ͳͽͰͻͳͽͻͳΒͪͶͳͳͯͰͽͳͽͰͽͪͳͺͻͺ;ͼͽΓͳͬͼͽͳͶ͵ͪͶͰͳͶͳͻͰͭͳͪͶͰͻͪͬͳͼͳ
ΒͪͶͰͪ͵ͽͳͬͼͽͳ
ͪͻͽͳ͵;ͶͪͳΒͪͷͪͯͳͼ͵;ͻͼͪͺͻͰͯͰΓͳͬͪΔ̻ͪͻͪͳͰͼ;
ͯͻͱͰͺͼͽͷͯͰͻͳͼͽͳ
͵ͳ ͽͰͻͰͽͳͪͻͳ ͳ ͼͳͶͲͳ
ͽͪ͵ͬͰ ͳͼͽͳͽ;ͳΒͰ
͵ΒͰ ; ͺͻͰͼͳͷͪ ͳ ͯͳͼ͵;ͻͼͳͷͪ ͼͪͬͻͰͷͰͰ
3
͉ͪͲͶͳ͵ͪͼ;ͺͼͽͪͳΒͰͳͪ͵ͳͯͰͳΒͰͰͳͲͬͯͳͼͰͳͲͯͼͪͺͽͰͭͳͺΒͰͯͳͪͭ;ͻͪͳͪͶͳͲͪͳΒͪͷͪ
ͺͻͰͯͷͰͽͼͽͳ
ͰͭͳͲͯͬͼͽͰͺͰͼͽͳͼͪͷͭͺΒͷͪͼ;ͽͳͰ͵ͪͭͳͼ͵ͼ͵ͭͳͰͿͰͷͰͻͭ;ΔΒ ͵ͪ
ͺͻͬΒͳͯͻ;ͭΒͼ;ͽͳͳ
ͼͫͲͳͻͷ̸ͪͻͳͼͽͽͰͶͬ;ͺͻͽ;ͼͳͶ͵;ͺͯͰͶ;
;͵ΒΒͼͶͰͯͳ͈Ͷͪͽͪ
ͬͳͰ ;͈ͰͽͻͬͳΕ
ͼͽͻ 41––
̹ͰͲͫͲͳͻͪͪͿͪͬͻͳͲͬͪͳͳͰͪͼ͵ͳ ͻͰͼͪͽͳͷͪ
͵Βͳ
;ͷͰͼͽͼ;ͽͳͰͯͪͽͰtͬͰ͵;;;ͽͪͻͬͰ͵ͪi͵ͪ
ͿͰͷͰͶ͵ͳͻͰͰ
tͽ;ͼͽͬͪͺͼͽͪ͵ͪiͭͽ
ΒͰͼͽͰ
ͭͯͰͼͰ;ͺͻ ͼͶͰͯͳͰͼͽͶͳͳΒͪͳͲͬΌͰΔͪΔͰͳͯͰͼ͵ͻͳͺͽͳͬͳͼͳͷ;ͶͪͳΒͪ;ͽͰͻͪΔ;ͼͺͻͯΔͰͼͪ
ͬͷ;ͲͻͷͽͻͪͯͳͳΒͷͷͳΓͰΔͪ
ͼͬͪ͵ͪ͵ͯͪͽ;ͳΒͰͺͯͻͱͪ ͬͳͯͰͽͳͳ͌ͲͰͶͪ
ͼͽͻ
͵ͪͳ
͌ͲͰͶͪ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵;Ͷͽ;ͻͰ
ͺͶͳͽͳ͵Ͱ
Ͱ͵ͷͳΒͰ
ͪͯͷͳͳͼͽͻͪͽͳͬͭ;ͻͰΌͳͬͪΔͪͳͶͳͰͯ;͵ͪͽͳͬͭͼͳͼͽͰͷͪ
ͲͪͬͳͼͰ
ͯͽͻͰ;ͽ;ͬͪͱͪͬͪͳͺͻͷͰͪ;Δͳͷͪ ͎ͰͿͰ
ͼͽͻ
4
͆ͪͼͬ;ͯͻ;ͽͬͰͭͳͯͰͽͳͽͰͽͪͳͽͻͪͯͳͳΒͰ
ͭͻͪͳͰͼͰͿͻͷͳͻͪΒ;͵ͪͺͻͰͯͪΔͰ
ͲͪΔͰ
ͳͳͼͽͳͽ;ͳΒͰ ͶͳͳΒͰͻͪͲͭͻͪͳͰΔͪ;ͳͼ͵Γ;ͳͬͪΔͳͷͪͳ;͵Γ;ͳͬͪΔͳͷͪ
ͽͪ͵ͯͪͽͬͻͰͼͳͷͫ
Ͷͳ͵; ͼͬ; ͵ͷ;ͳ͵ͪͽͳͬͳ ͺͻͪ͵ͼͳ Ͳͪ ͵ͼͽͻ;ͳͼͪΔͪ ͳ ͵ͽͻͶ; ͳͯͰͽͳͽͰͽͪ
ͫͳͬͪΒ;Εͳ ͳ
ͺ͵ͪͲͪͽͰΓͯͼͪͷΕͳ ͺͻͪ͵ͼͳͼͽͬͪͻͪΔͪͭͻͪͳͪͳͺͳͽͪΔͪͳͯͰͽͳͽͰͽͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͳ
ͯͪͪͺͻͰͯ;ΒͰͼͳΒͪͶͳͺͻͰͼ͵Βͳ;ͽͳͪΒͭͰͭͻͪͿͼ͵ͭͺͶͱͪΒͪͯͻͱͪͬͳͭͻͪͳͪͳͼͽ;ͻͪ ;
ͺͻͬͳͺͶͪͽͪ͵ͽͭͪͼͶͪͫͳ
ͽΒͺͯͼͽͳͰͺͻͰͼͰͯͭͬͻͪͪͽͪ͵ͬͯͰͶͬͪΔͰ;ΒͪͪΔ;Ͷ͵ͪͶ
ͭͳͻͰͭͳͪͶͭͿͪ͵ͽͻͪͳͲͳͯͰͽͳͽͰͽͼ͵Ͱ͵;Ͷͽ;ͻͰ ͼͪͷͻͰͽ͵ͳͺͻͰͼͳͼ;ͲͪͳͼͽͪͳͭͶͫͪͶͳ
ͺͺ;ͽͺͻͰͽΔͰͯ;͵ͶͰͪͻͭͪͻ;ͱͪΔͪͳͲͪͭͪΌͰΔͪͬͪͲͯ;ͪͳͬͯͰ
͋ͯͪͼͰͺͲͳͳΒͪͯͻͱͪͬͰ
ͺͻͷͰͳͶͪ;ͷͯͰͻͯͫͪͳΒͰͼͺͻ
ΒͰͻΒͰ;ͺ;ΕͰͼͽͪͼͪͻͪͯΔ;ͼͯͻ;ͭͳͷͯͻͱͪͬͪͷͪͺΒͪͪ
ͪ
ͽΒͰͼͽͬͪͻͱͳͬΓͰΔͪ;ͻͰͭͳ;ͳ;ͽͳͪΒͼ;ͼͰͯͼͽͬͪ
ͪͰ͵ͷͼ͵ͪͳ ͿͳͪͼͳΒͼ͵ͪͷͰΌ;Ͳͪͬͳͼ
ͼͽͺͯͻͪͲ;ͷͰͬͪΒ;ͽͲͬͽͻͳͪͭ;ͶͪͳΒ;
ͳͶͳͯͰͶͬͪΔͰ͵ͪͺͳͽͪͶͳͳͬͰͼͽͳͳΒͪ;ͽͻ;ͭͶ;ͪ͠ͺͪ
͊ͰͬͰͻͪ ̸ͷͰͻͳ͵ͪ
̾ͬͻͺͪ
ͭͯͰ ͼͰ ͯͬͳΒͪΒ; ͺͻͰͼ;ͯͳ Ͱ͵ͷͼ͵ͳ
ͽͰͶ͵ͳ ͳ ͼͳΒͪͶ
͵;Ͷͽ;ͻͳͺͻͰͼͳ
ͽ;ͽͳͰͪͻͪͲͬΒͳͺͪͪΔͰͼͽͪͶͳͻͰͭͳͪ͌ͽͷͼͷͳͼͶ;ͼͰ͵ͻͳͼͽͳ
ͰͫͳͪΒͪͬͪΒ;ΕͳͺΒͪͷͭͶ͵ͪͶͳͲͪͳΒͰͯͪͲͪͳͼͺͻͰͭ;ͭͶͫͪͶͭͳͶ͵ͪͶͭ
ͳͽͰͲͳͽͰͽͻͪͼͽͪ
ͲͪͰΔͪ ͽͰͻͳͽͻͳΒͪͶͳ ΒͰͯͳͳͪ ͵ͪ ͻͰͭͳͪͶͳ ͪͺͻͰͯͬͪΔͪ ; ͼͶͪͫΓͰΔ; ͯͻͱͪͬͰ ͳͶͳ ͼ
ΔͰͳͷͺͯͼͽͳͪΒͳͷͪ
͵ͪ;ͳͬͰͻͲͪͶͪͺͻͰͼt;ͳͬͰͻͲͪͶͳͲͪͳΒͰͳͺͪͻͽͳ͵;ͶͪͻͳͲͪͳΒͰi
ͪ͵Βͳ
;ͳͼͽͻͳΒͳͺͼͽΒͳͯͬͪΒ͵ͪͯͪ
͆ͬͼͽ ͼͪͬͻͰͷͰͭ ͭͶͫͪͶͳͲͷͪ ͫͳ ͼͰ ͼͪͼͽΒͪͶͪ ; ͽͷͰ ͯͪ ΒͰ ͯͰͻͰͭ;ͶͪͳΒͪ ͵Βͪ ͺͽͳͰ ͳͲ
Ͷͭͳ͵Ͱ͵ͪͺͳͽͪͶͪͪ͵ΒͪͺͻͰͯͰΓ;ΒͰͳͳͽͰͻͰͼͰ
ͫ;ͯ;Εͳͯͪ;ͰͶͳͫͰͻͪͶΒͳͯͰͶͭͳΒͳtͬͪ
ͫͳͻͪͪΒΒͰͯͼͽͪͬͳΒͳͺ;ͽi
ͽΒͻͰͼͽͻ;͵ͽ;ͻͳͰͳͻͰͻͭͪͳͲ;ΒͰͺͻͰͷͪͭͶͫͪͶͳͷͿͳͪͼͳΒͼ͵ͳͷ
Ͱͽͻͳͷͪ
ͪ ͵Βͳ ͼͬΒͳͷ ͳͽͰͭͻͪͳͳͷ ͼͳͶͪͷͪ ͺͻͰ;ͻͰΌ;Β; ͼͪͼͽͪͬ ͳ ͼͽͻ;͵ͽ;ͻͰ ͯͻ;ͽͬͰͭ
ͱͳͬͽͪ ͇ͯ ͲͪͪΒͪ ͼ; ͽ; ͳ Ͷ͵ͪͶͳͲͬͪͰ ;͵Γ;Ͱͼͽͳ ͳͶͳ ͳͼ͵Γ;Ͱͼͽͳ ͳͲ ͿͳͪͼͳΒͼ͵ͭ
ͽͻͱͳͽͪ
ͺͪͯͺͻͳͬͪͽͪΔͪtͺͻͪͬͳͶͪͳͭͻͰi͵Βͪͯͳ͵ͽͳͻͪΒ;ͰͶͳͫͰͻͪͶͰͺͽͻͰͫͰͲͪͺͻͳͬͪͽͳͲ
ͬͪΔͰͷ ͯͻͱͪͬͳ ͯͫͪͻͪ ͳ ͼ͵ͳͯͪΔͰͷ ͪͳͪͶͳ ͷͺͶͪ
ͲͪͬͳͼͰ ͳ ͺͻͳͼͽ;ͺͳ ͭͶͫͪͶͷ
ͳͬͰͼͽͳͳͷ ͵ͪͺͳͽͪͶ; ̹ͪΓ
ͼͽͻ
.5 ͇ͳ ͽͪ͵ΌͰ ͲͪͬͳͼͰ ͳ ͯ ;͵Γ;Ͱͼͽͳ ; ͻͪͲͬΒ
ͯͳͭͳͽͪͶͳ ͽͰͶͭͳΒͪ
͵ΒͰ ͳͿͻͷͪͽͳ͵ͳ ͼͬͰͽ ͳͰ ͭͶͫͪͶͳͼͽͳ͵ͳͷ ͻͰͼ;ͻͼͷ ͭͶͫͪͶͳ
ͺͻͰͼͪ
ͽͪ͵ ͯͪ ͺͻͰ͵ ͺͶͬͳͰ ͼͪͬͻͰͷͰͭ ͼͬͰͽͪ Ͱ ;Ͱͼͽͬ;ΒͰ ; ͺͻͰͯͼͽͳͷͪ ͫͻͲͳ ͶͳͳΒͪ
͵ͷ;ͳ͵ͪͳΒͰ
͵ΒͳͷͪͼͰͼͽͬͪͻ;ΒͰͰ͵ͷͼ͵ͿͳͪͼͳΒͼ͵ͳ;ͽͳͪΒt͊ͬͰͽͫͰͲͭͻͪͳͪiΒͰͽͰ͵ͪΒ
͵ΒͳͳͰ;ͷͻͰͱͰͳͺΒͰͯͳͳͺͻͰ͵ͳͽͰͻͰͽ͵ͪͺͪͳͽͰͽͪ͵ͷ;ͳ͵ͪͳΒͰ
ͳͼͪͳΔͪͬͪΒ;ͽͰͷͻͰ
ͱͰͷΕͳͳͿͻͷͪͽͳͬͭ͵ͪͺͳͽͪͶͳͲͷͪ
ͼͬͰͽͰͶͳͽͪͳͭͰͺͶͳͽͳ͵ͳͿͪͽͪͲͳΒͪ. ͌ͽͷͼͷͳͼͶ;
ΒͰ;ͷͰͻͳͯͼͽ;ͺͼͽͳͼͽͬͪͻͷΕͳͳͼͽͻ;ͼͽͳ
ͽΒͼͪͻͪͯΓͳͬͼͽͳͺͶͳͽͳ͵Ͱͳͪ;͵Ͱ
ͳͶͳͼ͵Ͷ
ͼͽͳͺͶͳͽͳ͵ͭͼͰ͵ͽͻͪͯͪͺͻͳͬͪͽͪͼͪͬͰͽͰͪ;ͭ
ͻͰͳͷͪͺΓ;Ͱ͵ͷͳΒͰ;͵ͪͶ͵;ͶͪͳΒͪͷͪ
4
͋ͳͷͰ ͼͰ ͷͭ;Εͪͬͪ ͷͪͰͬͪͻ ͭ;ͰΔͪ ͺͻͪͬͰ ͯͰͷ͵ͻͪͽͳͼͽͳ
͵Βͪ ͼͰ ͭ;ͫͳ ͪ ͻͳͲͽ; ͼͳͷ;ͶͪͽͳͬͰ
ͫͳͪΒͼͽͳͫͰͲͳͲͬͻͳͺͽͬͻͯͪ͵ͰͭͲͳͼͽͰͳΒͰͲͪΒͰͯͳ͵ͭ;ͼͬͰͽ;ͱͳͬͽͪ
5
͆ͰͶͳͫͰͻͪͶ;ͯͰͻͰͭ;ͶͪͳΒ;ΒͰͲͪͬͪͽͳ͵ͪ͵ͻͰͳͽͳͷͪͰͬͪͻ;ͻ;ͪͬͪΔͪͺͻͪͬͳͬͻͰͯͼͽͳ
͵ΒͪΒͰ
ͼͻͯͪΒͫͶͰͼͽͳͼͶͳΒtͪͯ;ͬͪͼͽͳi
ͳͶͳͺͻͰ;ͬͰͶͳͪͬͪΔͳͷͪ͵Βͪͭ;ͫͰͼͷͳͼͪ
̸̸̸͉͈͉͇̺̈́̾̓͊͆̽̾͋́ͣͅ: ͈ͻͱͳͷͪΔͪ͵;Ͷͽ;ͻͪͳͪͷͰͽͪΔͪͬͻͰͯͼͽͳ;ͯͪͪΔͰͷ
ͳͼͺͶͪͽͳͬͼͽͳ
ͳͶͳͺͪ͵;ͫͻͪͲͬͪΔ;ͺͯͻͱͳͬͷͻͪͲͬΒ;ͯͻ;ͽͬͪ
;ͺͻ͵ͼͰͼͺͻͪͲ;ͷͳͷͪ;
ͳͯͰͽͳͿͳ͵ͪͳΒͳtͭͶͫͪͶͳͲͪͳΒͰiͼͪtͭͶͫͪͶͳͷ͵ͪͺͳͽͪͶͳͲͷͷi
ͯͅͰͻͪ t͵ͶͳΒͪͶͪ Ͳͪͬͳͼͼͽi ͲͰͷͪΓͪ ; ͽͻͪͲͳͳΒͳ
͵ΒͰ ͼͰ ͯͻͱͰ ; Ͳͪͬͳͼͼͽͳ ͯ
tͳͻͰΔͪͯͰͷ͵ͻͪͽͳΒͰi͵ͪͯͰͶͪͰͶͳͫͰͻͪͶͳͼͽͳͰͪͻͪͳΒͰ
ͯͰΒͰͼͬͰͽͪ͵ΒͳͪͼͰͷͭ;Εͪͬͪ
ͯͪ;ͺͽͰͳͷͳͼͶͳͷ͈ͼͽΒͰͳͰͺͻͿͳͽͪͫͳͶͰͻͭͪͳͲͪͳΒͰ tͯͻ;ͽͬͰͰͷͻͰͱͰi
ͺͼͬͰΕͰͰ
ͽͲͬ Ͱͯ;͵ͪͳΒͳ Βͪͬͼͽͳ
ͯ ͺͶͳͽͳ͵ͳ ͺͳͽͪΔͪ ͬͰͲͪͳ Ͳͪ ͽͰͶͭͳΒ; ͳ ͵;Ͷͽ;ͻ; ͳͲͪͲͬͪͳ
ͺͻͷͰͪͷͪ͵ͪͻͪ͵ͽͰͻͪͺͻͳͲͬͯΔͰ
ͺͽͻΔͰ
ͽͰͻͭͪͳͲͬͪΔͪͺͻͽͰͼͽͪͪ͵ͽͳͬͳͼͽͪ
ͷͪͯͪͬͪΓͪ
ͳͷͪͽͳ ; ͬͳͯ; ͯͪ ͼ; ͳ ͽͰ ͷͻͰͱͰ ͵ͽͻͶͪͫͳͶͰ ͋ͻͪͼͪͳͪͶͰ ͺͻͷͰͰ ; ͷͰΌ;ͪͻͯͳͷ
Ͱ͵ͷͼ͵ͳͷ ͯͷͰͻͪͬͪΔͳͷͪ ;ͶͱͰͭ ͳ ͯͫͳͽͳ ͵ͪ ͯͰͫͪ ͬͻͰͯͼͽͳ ͻͰͳͷ ͼ͵͵ ͳͶͳ ͺͪͯ
ͪ͵ͳΒͪͪͫͰͻͲͳ
ͽͬͻͰͷ;ͶͽͳͪͳͪͶ;ͯͳͪͷͳ͵;ͯͼͪ͵ͶͭͼͬͰͽͪ;ͽͻͭͬͪΔ;ͺͼͬͰͽ
ͼ͵ͳͷͺͻͪͬͳͶͳͷͪ
ͺͪͼ;ͭͶͫͪͶͳͳ ͭ
Ͷ͵ͪͶͳͪ͵ͽͰͻͳ;ͽͷͺͻͰͼ;;ͯͰΔ;ͯͶ;͵ͪ;ͷͪΔΒ
ͲͪͬͳͼͼͽͳͯͯͻͱͪͬͰ ͺͻͳͲͬΌͪͳ͵Βͳͼͽͳ;ͯͫͳͽͳͼͽͬͪͻͪΒ;ͺͻͿͳͽͳͻͷͼͬͰͽͪͪͺͻͰ
ͳͷͪ;ͳͿͻͷͪͽͳͬͳͷͽͰͶͭͳΒͪͷͪͳͼͷͪΔͳͬͪΔͰͷͽͻͪͼͺͻͽͳͳ͵ͷ;ͳ͵ͪͽͳͬͳͽͻ
͵ͬͪ
̻Ͷ͵ͪͶͳͲͪͳΒͪΒͰ;ͽͷͼͷͳͼͶ;ͳͻͰͲ;ͶͽͪͽͺͻͰͼͪͳͲͭͻͪͯΔͰͼͬͰͽͼ͵ͭͽͻͱͳͽͪ
ͪ͵Βͳ
ͬͳͰͰ ;ͽͳͰ ; ͬͰͶͳ͵ΒͷͰͻͳ ͼͪͷͪͯͻͱͪͬͪ ͼͪ ͺͬͶͪΌͳͬͪΔͳͷͪͷͰͭͪͰͽͻͳͻͪͳͷͳͽͰͻͰͼͳͷͪ
ͭͶͫͪͶͳͪ͵ͽͰͻͪͷΕͳ͊ͬͰͽͼ͵ͰͳͽͰͭͻͪͳΒͰͳͽͻͱͳͽͪͪͳͪͶͳͰ͵ͷͳΒͪ
ͻͪͼͽͬͳͼ͵
ͬͶ;ͷͳͲͳ Ͱ͵ͷͳΒͪ ͳ ͵Ϳͳͭ;ͻͪͳΒͪ ͬͳ ͽͻͭͬͳͼ͵ͳ ͫͶ͵ͬͪ ̹ͻͳ͵
ͳͲ ͯͳͻͰ͵ͽͳ
ͼͽͻͪͳ;ͶͪͭͪΔͪ;ͷͰΌ;ͪͻͯͳͷͿͳͪͼͳΒͪͷͪ
ͯͺ;ͽͪΒ;ͭͶ͵ͪͶͳͲͪͳΒ;ͳͲͬͳͰͶͰͷͰͪͽͪ͵ͪ
ͷͪͻ͵ͳͻͪͳͺͪͻͪͷͰͽͪͻͪ͵ΒͳͻͳΒͰͽͳ;ͻͪͲͷͰΔͳͬͪΔͰͳͯͰΒͪͳͼͽͬͪͻͳ;ͭͶͫͪͶ;͵ͪͼͶͱͰΒ
ͷͰΌ;Ͳͪͬͳͼͼͽͳ̻ͶͫͪͶͳͶ͵ͪͶͼͰͺͻͱͳͷͪΒ;
ͼͽͬͪͻͪΒ;ΕͳͬͰͿͻͷͰͯͼͪͳͫͳͪΒͳ
ͺͻͪͬͳͶͪ
ͪͶͳͬͪͲͯͪͪͽͰͽ;ͬͻͰͯͼͳͺͼͽ;ͶͪͽͪͲͪͽͳͪͰͶ͵ͪͶͰ͵;Ͷͽ;ͻͰ̸͵ͽͰͻͳͽͰͼͰͰ
ͼ;ͽͻͪͼͪͳͪͶͰ͵ͻͺͻͪͳΒͰ
ͿͳͪͼͳΒͼ͵ͪͺͻͰͯ;ͲͰͽͳͽͬͪ
ͽͰͶ͵ͰͺͻͷͰͰ
ͷͰΌ;ͪ
ͻͯͰͻͭͪͳͲͪͳΒͰͳͰ͵ΒͰͼͰͼͽͪͻͪΒ;ͺͳͽͪΔͳͷͪ͵ͶͳͰͳͺͺ;ͶͪͳΒͰ
ͪ;͵ͰͳͳͯͰͶͭͳΒͰ
͵ ͼͽͻ;͵ͽ;ͻͪ ͲͪΔͪ
;ͯͻ;ͱͳͬͪͳ ͼ ͺΒͰͯͳͳͷͪ ͵Βͳ ͳͲ ͯ;ͪ ͺͻͰͯ;ͲͰͽͳͽͬͪ ͺͼͻͰͯ;Β; ;
ͺͻͳͷͰͳ ͺͶͪͬͪ ͳ ͺͻͭͻͪͷͪ ͪ Ͷ͵ͪͶͷ ͽͶ;
ͺͺͻͳͶͳ ͺͻͳͽͷ ͽͺͻͳ ͪ ͫͳͪΒͰ
ͽ͵ͬͰ
͵ͪͳͪ͵;Ͷͽ;ͻͪͯͼͽͳͭ;ΕͪͼͺͰͳͿͳͭͺͯͰͫΓͪ̓ͪͯͪͼͰͪͫͻͳͼͪͷͺͻͼͽͻ;
ͼͬͪΒͪΒ;ͼͽͻͪͽͰ͵Ͱ͵ͽͰͳͳͼͽͪͶͳͻͪΒ;ͼͯͰͺͻͿͳͽͪͫͳͶͼͽͳ̓ͶͳͲͪͽͻͼ͵ͳͳͭͶͪͯͳΒͪͽͻ
ͼ͵ͳͯ;ͺͻͰ;ͻͰΌ;Β;ͼͬͰͽ;ͼͪͼͬͳͷͯͻ;ͭͪͳΒͳͷͳͲͭͶͰͯͳͷͪ
ͰͷͳͶͳͰͽͻͰΕͳΓ;ͯͼ͵;ͼ;ͺͼͽͪͳΒ;
ͪͽͷͰΔͪΔͰ͌ͲͪͷͰ;Ͳͪͼ;ͽͳ;ͯͯͳͻ;ΒͰͷͳͼͺͻͪͲtͳͽͪi
̽ͼ͵ͻͪ
ͼͬͰΒͰͽͫͳͶͯͻ;ͭͪͳΒͰ͊ͳΒͪͶͪͪͽͷͼͿͰͻͪ;ͬͳͰͯͰͰͳΒͼ͵ͷͽͻͪͲͳͳͷ
ͺͻͰͼ;Ͱ͵ͷͼ͵ͳͺͻͷͰͪͽͬͻͳͶͪΒͰͺͽͻͰͫͰͲͪͷͰΔͪΔͳͷͪͯͼͪͪͽͻͱͳͽ;ͻͪͯͪ
ͪͰ
ͼ; ͲͪͬͪͽͳͶͰ ͼͬͰ ͼͰͭͷͰͽͰ ͯͻ;ͽͬͪ7 ͋ͻͪͲͳͳΒͪ ; ͼͬͰͽ ͭͶͫͪͶͭ ͵ͪͺͳͽͪͶͳͲͷͪ ͪͼ ΒͰ ͲͪͽͰ͵Ͷͪ
͌ Ͱ͵ͷͳΒͳ ͵ͪͶ͵;ͶͪͳΒͪͷͪ ͵ͻͳͼΕ;
͵ͻͳͽͳͼͽ ΒͰ Ͱͺͯͪ t<> ͬͰͷͪ ͵ͷͺͶͰ͵ͼͳ ͼ͵Ͷͺͬͳ
ͺͬͰͲͪͼͽͳ ͳ ͽͰ͵ ͷͰͻΓͳͬͰ ;͵;ͺͰ ͬͰͶͳͳͰ
͵ͷͫͳ;Β; ͼͰ ͼ ͺͻͼͰͳͷ ͬͻͰͯͼͽͳͷͪ ͳ ͯͻͰΌͰͳͷ
͵ͰͿͳͳΒͰͽͳͷͪͽͪ͵ͷͭͼͽͻ;͵
ͯͪͯͪͽͶͰͷͭ;ͯͪͼͰͳͲͬͶͪͰͲͪ͵Γ;ͳͅͳͼͰͪͽͪΒͪͳͲͪͬͪͻͪͬͪͷ
Ͱ͵ͷͺͻͰͳͲΕ;ͳͺͶͪ;ͲͳͫͳͶΕ;ͳͼ͵ͪͲͪ
͵Βͳ;ͫͶͳͱͰͷͳͼͽͻͪͱͳͬͪΔ;ͺͼͽͪΒ;Ͱͯͻͱͳͬͳ͠ͰͻͳΒͰ
;ͱͳͱͳͽͯͪͼͰͳͽͪͰ͵ͳͫͻΒͪͰ͵Βͼ͵ͪͶͳ
ͰͭͯͪͼͰͻͪͲͷͳͼͶͳ͵Βͳͼͷͳͼͪͳͷͪͽͪͼ͵ͪͶͪ
ͪ͵Βͳͼͷͳ
ͼͪͳͷͪͫͻΒͪΔΒi ͎ͰͿͰ
ͼͽͻ
7
͆ͬͰͭͰͰͻͪͳΒͰͼ;Ͱͽ;ͲͳΒͪͲͪͷͲͪͲͪΔͰͷ͵ΒͰͺͷͪͱͰ;ͽͰͭͫͷͺͶͱͪΒ;ͲͪͷͰͳͶͰͰͽ;ͲͳΒͪͲͷͷͲͪ
ͫͻͲͳͷ ͳ Ͷͪ͵ͳͷ Ͳͪͻͪͯͪͷͪ
ͼͪ Ͱ ͼͪͷ ͼ͵ͻͪΕͳͬͪͳͷ Ͱͭ ͳ ͪͺͻͰͪ ;ͯͪͻͪͳͷ ͺ;ͽͰͬͳͷͪ ͯ ͼͽͳͪΔͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;ͭͶͪͬͷͰͼͺͻͰͷͰͳ;ͼͿͰͻͳͽͰͻͳΒͼ͵ͭͻͪͯͪ
ͺͪͼͰͽͻͰͲͬͰͺͼͪͼ;ͪͬͪΔͪͼͪͼͽͬͪͻΕ;
ͳͼͽͻͳΒͰͯͭͪΌͪΔͪͺͻͰͼͳͪͺͯͻ;ΒͰtͫͻͫͰͳͯͰΒͪiͳͶͳͽͰͻͳΒͼ͵;ͳͭͻ;ͪͻͽͳ͵;ͶͪͳΒͰͳͺͯ
ͼͽͳͪΔͪ
ͺͪͳͺͻͳ͵ͻͳͬͪΔͪͺͻͫͶͰͷ͈ͪͻͰͳͼͺͳͽͳͬͪΔͪͺͼͽΒͰΕͰͭͼͽͪΔͪͼͽͬͪͻͳͺͻͰͽͺͼͽͪͬΓͪͶͪ
ͼ; ͳ ͺͶͳͽͳ͵; ͵Ϳ;ͲͳΒ; ͵Βͪ ΒͰ ;ͼͶͰͯͳͶͪ ͪ͵ ͻͪͼͺͪͯͪ ͫͳͬͰ ͬͰͶͳ͵Ͱ ͯͻͱͪͬͰ ͼͪ ͼ;͵ͫͳͷͪ
ͬͳͼ͵ͭ
ͪͶͳͳͺͪ͵ͭͻͪͳͰͭͳͽͰͲͳͽͰͽͪ
Ͱ͵ͷͼ͵ͭͻͪͼ;ͶͪͳͼͳΒͪͶͰ͵Ϳ;ͲͳΒͰ
ͳͺͼͰ
ͫ;ͺͭͶͰͯ;ͻͰͪͶͼͽͳͳͯͰΒͰͯͪͼͰͷͱͰͬͯͰͳͼͪͯͪͼͽͬͪͻͳͽͳͺͻͪͬͰͯͳͼͻͰΕͯͻ;ͽͬ
ͅͱͰͼͰͼͶͫͯͻͰΕͳͯͪͯͪͪΔͰͭͰͰͻͪͳΒͰͯͻͪͼͽͪΒ;;ͪͽͷͼͿͰͻͳͺͻͪͲͪ͵ͪͳͼͯͪͼͬͰͽ
ͼ͵Ͱ ͵ͻͳͲͰ ͼͳΒͪͶͳͲͷͪ
͵ΒͪΒͰͻͰͲ;ͶͽͬͪͶͪ ͻͪͼͺͪͯͷ ͫͳͬͰ ͬͰͶͳ͵ͰͯͻͱͪͬͰ;͵ΒΒ ͼ;ͭͻͪΌͰͳ
Ͷͳͳͳͯͻ;ͽͬͰͳͳͯͰͽͳͽͰͽͳ͋ΒͰͳͼͺͻͯ;͵ͬͪͶͺͬͶͪͰΔͪͳͻͪͲͪͻͪΔͪ
ͺͻͰͼͬͰͭͪͺͻͰͯ
ͳͯͰΒͪͷͪ ͼͳΒͪͶͰ ͺͻͪͬͯͰ ͳ Γ;ͯͼ͵Ͱ ͻͪͬͺͻͪͬͼͽͳ
ͪ Ͳͪͽͳͷ ͳ ͼͷͳͼͶͪ ͵;Ͷͽ;ͻͰ ͯ;ͪ ͊͵Ͱͺͼͪ
ͺͻͰͷͪͬͰΕͳͳͯͻ;ͽͬͰͳͬͻͰͯͼͽͳ
;͵Γ;;Β;Εͳͳͼͷͳͼͪͺ;ͭͪͭͪͱͬͪΔͪͪͼͽͳͪΔͳͷͪ
ͲͪΔͪ
ͺͯͻͪͲ;ͷͰͬͪͶͪΒͰͽͪͯͪͪͽͷͳͲͬͪΔͰͳͺͺͻͳͶͳ;ͻͰͲͳͭͪͳΒ;
͵ΒͪͼͬͰ;ͼͺͻͪͬͪ
͆ͪͯͷΕͪͭͶͼͪ͵ͼͼ͵ͭͯ;ͪͭͶͰͯͪͼͰͪͼͬͳͷͺΓͳͷͪͱͳͬͽͪͳͻͪͯͪ
ͽͪ͵ͯͪͳͽͪͰ
ͼͽͪΒͰͺͽͰΌͰͯͺͻͰͬͻͰͯ;Β;ΕͳͺͻͺͳͽͳͬͪΔͪ
͵ͪͳͺͻͪͽͰΕͳͯͫͪͳͬͪΔͪ͌ͽͷͺͻͰͼ;
ͼͰͳͼͬͳͺΒͷͬͳͼͬͰ;ͰͼͽͪͶͳΒͰͻͰͶͪͽͳͬͳͲ;Β;ͯͷͰͻͰͰͺͻͰͺͲͪͽΓͳͬͼͽͳ
ͪ͵ͷ;ͳ͵ͪͳ
ΒͪͼͰͺͷͰͻͪͬͪΔͳ
͵ͪͯͪͼ;ͯͰΓͰͳͰ͵ͳͷͼͪͷͻͪͲ;ͷΓͳͬͯͳͭ;ͽͳͷͰͬͳͯΓͳͬͳͷͲͳͯͷ
͊ͽͪͶͪͼͳͽ;ͪͽͳͬͼͽͪͷͳͻͰ;ͭͶͪͬͷͪͷͰͽΓͳͬͰ͵ͼͰͲ;ͼͰͳͲͯͳͿͰͻͰͳͻͪͳͯͻ;ͽͬͰͳ
ͭͻ;ͺͪͳͽͰͻͰͼͳͷͺͻͰͯͼͽͪͬͪͷͪͳͼͷͰͻͪΔͳͷͪ
ͽͪ͵ͯͪͼ;ͪΌͰΔͪͺΒͰͯͳͪͪͰͼͽͺͽͳͻͪͪ
ͼͬͰ ͯ Ͱ ͼ;ͷͻͰ Ͳͫͻ͵ͪͼͽͳ ͳ ͲͪͼͽͻͪͰͰ Ͱͪ;ͽͰͽͳͼͽͳ
͵Β; ͳͲͼͳ ͰͭͲͳͼͽͰͳΒͪͶͪ
ͪͪͶͳͽͳ͵ͪ4FJOVOE;FJUͪ §
̽;ͭͽͻͪΒͪͯͻ;ͽͬͰͪ͵ͻͳͲͪͳͯͳͬΓͳͺͻͰͼͳ͵ͪͺͳͽͪͶͳͼͽͳ͵ͳ
ͽͻͪͼͿͻͷͪͳΒͪͼ͵ͽͻͬͰͻͲͳͷ͵ͻͳͷͭͰͳͷͼͶͰͷ
ͳͶͳ͵ͻ;ͺͽͳͬͳͷͼͽͪΔͰͷ
ͬͰͷͪͼ;
ͼ;ͲͳͶͳͷͭ;ΕͼͽͳͺͶͯͳͪͿͳͻͷͪͳΒͪͺΒͰͯͳͪ
ͽͪ͵ͯͪΒͰͻͰͶͪͽͳͬͷͪͶͳͫͻΒͳ͵Βͳͼ;
ͼͰͼͪͶͳ;ͽͰͼ͵ͫͳͯͼ;ͼͽͬͬͪΔͪͻͰͪͶͳͷͭ;ΕͼͽͳͲͪͻͷͪͶͪͺͻͰͯͬͪΔͰ;ͼͽͻ;ͳͳͶͳ
ͪ͵ͪͯͰͷͼ͵ͷ ͻͪͯ; ͊ͪ ͯͼ;ͼͽͬͬͪΔͰͷ ΒͰͯͭ ͫͶͪͭͪ͵Ͷͭ ͳ ͫͲͳͻͭ ͯͻ;ͽͬͰͭ ͪͷͫͳΒͰͽͪ
ͺͻͰͷͪͺΒͰͯͳ;ͻͪΌͪͼͰͳͯͻͰΌͰͪͻͪͬͯ;ͼͽͺͻͰͷͪͰΒͪͼΒͼͳΒͪͶΒ͵Ͷͳͳ
ΒͰͻͼ;ͼͰ
ͺͻͰ͵ͳͺ;ͽͰͬͳͯͶͳͭͫͶͪͭͼͽͪΔͪͺ͵ͪͲͪͶͳ͵ͪͰͿͳ͵ͪͼͳΒͳͳͺ;ͲͯͪͳΒͳͯͪͺͻͭͪ;
ͭͻͪͯͪ͵ΒͳΒͰͯͬͪͯͪͼͰͺͯͻͱͪͬͪͳ;ͬͪͱͪͬͪ
͆ͪͪͬ͵ͷͺͬͪͪ͵ͻ;ͺͽͳͬͪͫ;ͻͱͪͲͳΒͪͳͼ͵ͪͲ;ΒͰͼͰͺͻͰͷͪͶͳ͵;ͺͻͭͪͬͳͷͷͪ͵ͪͳ
ͪͽͻͪ͵ͽͳͬͳ ͯͰͬΒͪ͵ͪ ͽ ͺͻͰͷͻͰͱͪͬͪΒ; ; tͺͪͻͬͳͷͪi ͬͰΕͳ; ͼͶͳ͵ͪ ͬͻͰͯͼͳ ;Ͳͻͪ
ͯͳͺͶͷͰ ͵ͪ ͬͰͻͳͿͳ͵ͪͽͻͭ ͼͻͰͯͼͽͬͪ ͺͼͰͯͬͪΔͪ ͲͪΔͪ ͇ͽ͵ͶͪΔͪΔͰ ͰͶͪͭͯͰ ͺͶͪͭͪΔͪ ͳͼͺͳͽͪ
;ͽͬͻΌͳͬͪΔͰͷͲͪΔͪͰͼͽͼͰ;ͼͺͰͲͪͷͰͳͶͪͭͯͳͷͱͳͬͽͷ;ͪͺͻͰͯͫͰͲͫͰΌͰͳͷ͵;ͺͬͳͷ̸͵ΒͰ
ΒͪͬͪͽͪΒͪͯͪͼͰͯͲͪΔͪͬͳͰͰͯͻͱͳ
͵ͪͯͪΒͰͰ͵ͪͺͻͰͺͻ;͵ͪͳͼͺͯͱͳͽͪͺͼͽͪͶͪ͵ͻͳͶͪͽͳͪ
ͯͪͽ
ͽͺͻͰͯͼͽͪͬΓͪͽͻͰͫͪͪͬͻͰͷͰ;ͬͳͽͳͯ͵ͼͰͼͪͼͬͳͷͰͽ͵ͻͳΒͰ
ͪͯͪͪͻͰͯͯͶͪͲͰͼͳͷ;Ͷͪ͵ͻ;ͷͳ
ͪͺͯͳΒ;ͷͯͪͼͪ͵ͪͱͳͬͽͪͳΔͳͬͪͯͭͶ;ͷΓͳͬͪΔͪ ͬͳͯͰͽͳ͌ͲͰͶͪ
ͼͽͻ141–
͆ͪͬͪ͵ͪͬͰͭͪͽͳͬͳͲͪͷͫͪͰΒͰͳͯͳΒͪͭͼͽͳ͵ͼͬͰͽͶt̽ͪͪͼͼͰ͵ͯͪͼͼͺͻͪͬͪΒ;͵ΔͳͱͰͬͼͽͳ
ΒͰͲͳ͵
ͼͺͻͪͬͪͼͰ;ͷͰͽͼͽ
ͼͺͻͪͬͪΒ;ͼͰͿ;ͯͪͷͰͽͪͶͰͯͳͼͳͺͶͳͰͼͬͰͽͼͷͪͽͻͪͼͰͰͺͽͻͰͫͳͷ
ͪ
ͳͼ͵ͻͰΔ;ΒͰͼͰͽͪ͵ͽͳͷͼͰ;ͼ͵ͻͪΕ;Β;ͿͳͪͼͳΒͼ͵ͪͼͻͰͯͼͽͬͪͻͰͿͻͷͪͫͻͪͲͬͪΔͪ;ͼͷͰͻͰͪΒͰ;ͺͻͪͬ;
ͽͷ ͺͻͪͬ; – ͻͰͶͪͽͳͬͳͲͬͪͽͳ ͼͬͪ ͲͪΔͪ ͳ ͳͼ͵ͷͺͻͷͳͽͬͪͽͳ ͯͳΒͪͶͰ͵ͽͳ͵; ͵ͻͳͽͳ͵ ͷͳΓͰΔͰ
͇ͼͬͫͻͪͲͬͪΔͰͼͰͻͰͯ;͵;ΒͰͲͪͻͪ;ͼͺͻͰͯͳͽͰͳ͵ͳͲͪΔͪ
͵Βͪ;ͼͶͰͯͫͻͲͭͲͪͼͽͪͻͰͬͪΔͪͳͷͪΒ;
ͼͰ͵;ͯͪͻͪ͵ͪͻͪ͵ͽͰͻi ͌ͲͰͶͪ
ͼͽͻ
̸̸̸͉͈͉͇̺̈́̾̓͊͆̽̾͋́ͣͅ: ͈ͻͱͳͷͪΔͪ͵;Ͷͽ;ͻͪͳͪͷͰͽͪΔͪͬͻͰͯͼͽͳ;ͯͪͪΔͰͷ
ͼͪͬͻͰͷͰͰͭͰͰͻͪͳΒͰͷͶͪͯͳ
ͽͪ͵ͯͪͻͪͯͪͽͰͻͳΒͼ͵ͳͷͺͻΒͰ͵ͽͳͷͪͷͱͰͯͪͼͰͬͳͯͳ͵ͪͯ;ͫ͵ͪ
ͼͰ͵ͪͬͳͺͻͷͰͪͯͪtͼͺͶͪͬͪͻͼ͵ͳiͽͰͳ͵ͪͪͭͻͰͼͳͬͭͺͻͳͬͶͪͰΔͪͺͪͱΔͰͪͽΒͰ͵ͯ
ͪͼͯͪͪͼ;ͼͳ;ͼͺͰ͋ͭͪΒͰͯ;ͬͰ͵ͳͫͳͶ
ͪͶͳͼͰͯͻͱͪͬͪͼͽͪͻͪͶͪͯͪͫͰͲͫͰͯͳͺͯͻ͵;
ͬͳͳͷ ͵;Ͷͽ;ͻͳͷ ͬͻͰͯͼͽͳͷͪ ͳ ͽͪ͵ͬͰ ͺΒͪͬͰ ͺͽͳͼͰ ; ͯͻ;ͭͳ ͺͶͪ ͅͰΌ;ͽͳͷ
ͪ͵ ͼͰ Βͪͬͳ
ͳͿͻͷͪͽͳͬͳ ͼͰͻͬͳͼ ͳͼͽ;ͻͪ ͵ͪ ͼͰͭͷͰͽ ͷͪͼͬͰ ͲͪͫͪͬͰ ͼͪ ͺͶ;ͫͪͱͰͳͷ ͪͺͳͻͶͳͽͪͳͷ
ͼͽͪͻͶͰͽͪͷͪ ͫͰͲ ͼ;ͬͳͰ ;͵;ͼͪ ͳ ͽͪͶͰͽͪ
ͪ Ͱ;ͷͰͼͳ ;ͷͪΕͰͳ ͻͳΒͪͶͳͽͳ ; ͺ͵ͪͲ;ΒͰ ͵ͪ
ͰͶͯͰͬ ͻͪͯͬͪΔͰ ͺͻͼͽͪ͵Ͷ;͵;
ͯͪ ΒͰ ͺͻ;͵ͪ ͵Βͪ ͼͰ ͪΓͰ ͭͻͪΌͪͼͽͬ; ͼͽͻͪͪ ͇ͬ
ͺͯͻ;ΒͰΒͰͻͪͳΒͰͺ͵ͻͳͬͪͶͺͻͫͶͰͷͬͪͼͺͳͽͪͼͽͳͳ͵;Ͷͽ;ͻͭͲͯͻͪͬΓͪͯͻ;ͽͬͪ
ͳ;ͯͳͶΒͰ
ͳͽͬͪΔͰͼͷͳͼͶͪͺͽͰͯͻ;ͽͬͰͰͰͭͲͳͼͽͰͳΒͰ
ͷͪ͵ͪͻͳͺͻͰͷͪͰͭͪͽͳͬͼͽͳ͵ΒͪΒͰͷͭͶͪͯͪ
ͼͰ ͺͻͪͽͳ9 ̽ͪͪͼ
ͼͪ ͳͯͶͰͳΒͷ ͺͻͰͷͪ ͽͪ͵ͬͳͷ ͺΒͪͬͪͷͪ
ͯͻ;ͽͬ ͼͰ ;ͽͪͺͪ ; ͫͰͼͺͬͻͪͽ;
ͪͺͼͽͻͪ͵ͽ;ͺͽͼͽ
ΒͰͻͷͶͪͯͳ
͵Βͳ ͼ;ΔͰͭͬͪͫ;ͯ;Εͼͽ
ͫͰͲ ͽͪ͵ͬͭ ͼͽͪͻͪΔͪͭ;ͫͰ ͼͶͪ;
ͭͻͪͯΔͳͼͽͻ;ͳͳͪ͵ͪͯͰͷͼ͵ͳ͵ͪͻͳΒͰͻͪ
͵ͪͳͼͷͳΓͪͬͪΔͪͬͶͪͼͽͳͽͳͱͳͬͽͪ;ͺͽͰ
͌͵ͻͽͪΔͰͭͶͫͪͶͭͳͶ͵ͪͶͭͯͪΒͰͳͫͰͲͫͲͳͻͰͫͻͪͼͰ͵ΒͳͲͪ͵;ͺΓͪΒ;Γ;ͯͼ͵ͳͼͬͰͽ
ͽͪ͵ ͯͪ ͼͪ Δͳͷͪ Ͱ ͷͱͰ ͯͪ ͼͰ ͼͳ ͫͰͲ ͵ͻͳͽͳ͵ͭ ͺͻͳͼͽ;ͺͪ ͊ͷͪͽͻͪΒ;Εͳ ͺͺ;ͽ ͎ͰͭͰͶͪ ;
͇ͼͬͳͷͻͽͪͷͪͿͳͶͼͿͳΒͰͯͻͱͪͬͭͺͻͪͬͪ
ͯͪͺͻͳͬͪͽͬͶͪͼͳͽͬͼͪͳΔͪͬͪͯͻ;ͽͬͰͳ
ͽͰͷͰΓ Γ;ͯͼ͵ͭ ͯͼͽΒͪͼͽͬͪ
ͬͰͶͳ͵ͳ ͻ;ͼ͵ͳ ͷͳͼͶͳͶͪ ́ͬͪ ́Γͳ
ͯͪͬ ͼͰ ͲͪͶͪͭͪ Ͳͪ
ͻͭͪͳͲͪͳΒͰͳͪ͵ͳΒͰͼͶͳͯͪͻͼͽͳ͵ΒͰͼͰͫͪͬͰͺͳͽͪΔͳͷͪͻͪͯͰͼͺͼͫͼͽͳ
ͳͷͭͯͰͼͰͯͪΒ;
ͼͪͬͰͽͳ
͵ͻͰͯͳͽͳ
ͪͶͪͲͰ ͺͼͶͬͳ ͵ΒͳͯͺͻͳͼͰtͺͻͪͬ;ͪ ;͵Γ;ͰΔͰi ;ͼͿͰͻ; ͺͻͳͲͬͯΔͰ
̹ͪͬΓͰΔͰ ͺͻͪ͵ͽͳ͵ͪͷͪ ͷͽͳͬͪͳͭ ͺͪͪΔͪ Γ;ͯͼͽͬͪ ͯ ͼͽͪͻͳͰ ͽͪ͵ ͽ͵ͻͳͬͪ
ͳͽͰͻͺͻͰͽͪͽͳͬͽͶ ͺͻͳͺͻͰͷͰͲͪͼ;ͼͻͰͽͼͪ ͳͷͽ ͼͪͷ ͬͻͰͷͰͳͲ;ͽͻͪͼͳ
ͳͽ͵ͻͲ
ͫ;ͯ;ΕͼͽͪͯͶͪͲͳͳͲͼͪͷͰͬͰͼͽͳ͵ΒͪͼͰͺͳͷͪ;ͬͻͰͷͰ;
Ͱͫͳͬͼͽͬ;Β;ΕͳͳͭͯͰͼͺΓͪͳͶͳ
ͼͽͻͪ ͺͻͶͷ ͳ ͼͪͯͪΔͰͷ
ΒͰͻ ͼͰ ͳͪͰ ;ͺͪͯͪ ; ͬͻͲͳ ͵Ͷ ͵ΒͰ ͼͳ ͷͰͽͯͶ͵ͳ
ͪͪͻͳͲͪͷͳͳͳͶͳͲͪͷ̹ͰͲͳͲͬͰͼͼͽͳͺͽΒͯͫͻͫͳͽͳͽͰ͵ͯͪΕͰͷΕͳͯͪͼͰͳͲͫͰͭͰ
ͺͪͯͪΔͰ ; ͬͪͻͬͪͻͼͽͬ ͺͯ ͭͻͳͷͪͼͷ ͳͽͰͻͰͼͭ ͰͽͪͫͶͳͻͪΔͪ ͽͲͬ ͺͻͳͻͯͳ ͼͪͲͪΔͪ ͪ
ͻͳͲͽ; ;ͰͼͽͪͶͭ ͺΒͪͬΓͳͬͪΔͪ ͵ͪͽͪͼͽͻͿͪͶͳ Γ;ͯͳ
͵Βͳ ΕͰ ͯͰͲͪͬ;ͳͼͪΔͰͷ ͵;Ͷͽ;ͻͳ
ͪͺͻͪͬͰͪͼͽͬͪͯͪͭͪ;ͬͰͯ;;ͰͻͰͯͳͫͪͰ;ͺΒͷͬͪΒͪͬͪΔͰ͆ͪͳͬͼͽͺͬͰͻͰΔͪͺͻͰͷͪ
ͯͪͽͼͽͳͷͪͬͪͲͯͪͬͪΓͪͯͪͫ;ͯͰͺͻͰͳͼͺͳͽͳͬͪͪ ͵ͻͲ;ͼͶͬͰͬͪͱͰΔͪ
ͯͪͫͳͼͰͯͻͱͪͼͪͷͼͷͳͼͪ
͵ΒͳͳͺͻͰͽͺͼͽͪͬΓͪΒ;
9
͈ͻͰͷͪͶͭͳͳͼ;ͽͳͰ
͵Β;ΒͰͪ;ͷͷͰͽͯͶͭͳΒͷͺͻͯ;ͫͳ͎ͰͭͰͶ
ͰͭͲͳͼͽͰͳΒͪͳΒͰͼͳͳͷͪͼͪ
ͺ;͵ͳͷ ͺͼͽΒͪΔͰͷ
Ͱͭ ͼͪ tͼ;ͽͳͷ ͵Βͪ ΒͰ ͳͲͪͶͪ ; ͰͺͼͻͰͯͼͽi ͳͶͳ ; ͪͺͼͶ;ͽ; Ͱͭͪͽͳͬͼͽ
ͻͰͿͶͰ͵ͼͳΒͰ
ͽͪ͵ ͽ ͼͰ ;͵ͳ;Ͷͪ ; ΒͰͯΒ ͬΒ ͰͺͼͻͰͯͼͽͳ ͵ͪ ͯͪͽͼͽͳ ͺͻͰͯͷͰͽͭ ͬͳΌͰΔͪ ͌
;͵ͳ;ͽͼͽͳͺͼͻͰͯͬͪΔͪͳͶͳ;͵ͳ;ͽͼͽͳͼͬͪͺͻͳͻͯͼͽͳͫͳͪΒͰͳͯͰΒͰ
ͪͯͪΓͰͰͭͲͳͼͽͳͻͪͽͪ͵ͯͪ
ͼͰͯͫͳͶͷͰͻͳͶͯͻ;ͭͰͺͻͳͻͯͼͽͳ
͵ΒͰͬͳͰͰͶͰͱͳͼͪͷ;;ͶͳͷͳͲͬͰͼͼͽͳͷͪͰͭͳ;;ͷ;
͵ΒͳͼͰ
ͼͽͬͪͻ;ΒͰͼͪͷͯͼͳͷͺͼͻͰͯͬͪΔͰͷ;ͳͽͬͪΔ;ͼ;ͽͳͰ̽ͻͱͪͬͪΒͰͽͪ͵ͳͯͰΒͪͼͶͫͯͰͷͳΓͰΔͪ;
ͼͬͷ ͺͼͽΒͪΔ;
͵Βͪ ͼͰ Ͳͪ ͺΒͰͯͳͪ
͵ͪ ͵͵ͻͰͽͪ ͼͶͫͯͪ
ͼͽͬͪͻ;ΒͰ ͻͰͿͶͰ͵ͼͳͬͳͷ ͺͼͻͰͯͬͪΔͰͷ
ͳͲͷͰΌ; tͺͻͳͻͯͰ ͫͳͪΒͼͽͳ ͺͻͯͳͰi ͲͪͽͬͻͰͼͽͳ ͲͰͷΓͰ
ͳ tͫͳͪΒͼͽͳ ͯͻͱͪͬͭ ͺͻͪͬͪi
ͽͬͻͰͼͽͳͰͫͪ
͈ΒͷͬͳͼͪͬͰͼͽͳͳͯͭͬͻͼͽͳͽͳͷͰͺͼͽͪΒ;ͳͺͻͪͬͰ͵ͪͽͰͭͻͳΒͰ
͵ͼͽͳͽ;ͽͳͬͰͲͪ
ͳͼͽͳͽ;ͳͪͶͳͱͳͬͽͲͪΒͰͯͳͰ
ͺͪͽͬͪͻͪΒ;ΕͳtͲͪͽͬͻͰͼͽͲͰͷΓͰiͳͼͽͻͰͷͰΕͳtͽͬͻͰͼͽͳͰͫͪi
ͺͻͼͽͰ;Β;tͼͬͰͽͱͳͬͽͪi
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉ͪͳͿͰͷͰͶ͵ͳͺͻͳͼͽ;ͺͼͽͬͪͻͳͷͪ͵ͪͼͽͳ
;͵Βͳͷͪͪ;͵ͪͳͼ͵;ͼͽͬ;ͼͬͰͼͽͳ͵ͪ
͍ͰͷͰͶͭͳΒͪ ͯ;ͪ ͻͪͼͬͰͽΓͪͬͪ ͯͳͿͰͻͰͳΒͪͳΒͰ ͺͲͳͳΒͪ ͼͬͰͼͽͳ ͳͶͳ ͺͻͰͽͺͼͽͪͬ͵Ͱ ͰͭͲͳͼ
ͽͰͳΒͪͶͳͳͰͽͼͳͲͪΔͪ
;;ͽͪͻΔͰͼͪͷͰ͵ͪͼͪͷͼͬͰͼͽͳ
ͺͻͰͽͺͼͽͪͬΓͪͻͪͲͬͳΒͪΔͰͺΒͷͪ
͵ͪͬͳͰͼͽͻͪͫͻͪͲͬͪΔͰͼͪͷͭ͵ͪͻͪ͵ͽͰͻͪͽͰͼͬͰͼͽͳ
ͻͰͿͶͰ͵ͼͳͬͳͷ;ͶͪͱͰΔͰͷ;ͼͰͫͰ
ͺ;ͽͰͷ
ͳͼͽ;ͺͪΔͪͺͻͰͷͪͰͶ͵;ͺͼͽͳͯͻͰΌͰΔͪ͵ΒͪͺͯͻͪͲ;ͷͰͬͪΒ;ͬͶͪͼͽͳͽͼͽͰͶͬͳͽͭͯͼͪ̽;
ͽͳͷͰͰͳͲͬͻͪͬͪͰ͵ͪ͵ͪͬtͺͪͯ;ͬͻͰͷͰi ͎ͪΒͯͰͭͰͻ
ͰͭͽͰ͵Ͱ͵ͳΔͰͭͬͳͷͷͰͽͳ͵ͪ͵ͪͳ
ΒͰͻ ΒͰͬͻͰͷͰtͰͭͪͽͳͬΒͰͯͳͼͽͬiͼͪͷͭͺͼͽΒͪΔͪ
͵ΒͰͳͷͪͲͪ ͼͬͻ;ͯͪ ;ͺ;ͽͳͪ ;ͼͬͪΒͪΔͰ ;
ͯ; ͳͼͽͳͰ ͿͰͷͰͶͭͳΒͰ ͯ;ͪ
ͪ ͽ ΒͰ Βͪͼ ;ͺͻ͵ͼ ͎ͪΒͯͰͭͰͻͬͳͷ ͪͳͷͲͳͽͰͽͳͷͪ ͇ͪ
ͲͪͳͯͪͼͰ;ͼͿͰͻͳͬͶͪͼͽͳͽͼͽͳͯͭͪΌͪͼͪͷ͵ͼͽͳͽ;ͳΒͪͼͪͯͻͱͪΒͪͳ;;ͽͻͪΔͪͪͻͽͳ͵;ͶͪͳΒͪ
ͼ;ͫΒͰ͵ͽͳͬͼͽͳͺͻͰͷͪͿͻͷͳͷͳΓͰΔͪ
ͯͪ͵ͶͰͰͰͽ;ͲͰͽͺͼͰͫͳͳ͵ΒͰͼͪͷͳͷͽͳͷͼͽͪΒͰ
ͭͰͰͻͪͶͼͺΓͪΔͰͳͳͲͶ;ΒͰͼͰͯͼͪͷͭͼͪͯͻͱͪΒͪ
ͰͭͰͽͽͳͽͰͻͳͻͳͲ;ΒͰͫΒͰ͵ͽͳͬͰ
ͼͪͯͻͱͪΒͰ;;;ͽͻͪΔͼͽͻͰͿͶͰ͵ͼͳΒͰͳͽͳͷͰͼͬͰͽΓͪͬͪͼͬΒͼͽͬͰͼͽͼͪͷͰͺͻͰͯͷͰͽͼͽͳͺͻͰͯͷͰ
ͽͪͳΔͳͬͭ;ͼͶͬͪͺͼͽΒͪΔ͇ͪͺͽͼͽͳͺΒͰͯͳͪͽͳͷͰͰͷͪΒ;ͼͬΒ;ͺͲͳͳΒ;ͼ;ͽͳͰ
ΒͰͯͳ͵ͪ͵ͺ;Ͷͪͽͳͬͳͪ͵ͽ
Ͱͭ;ͼͬͰͷ;ͷͰͷ;ͻͰͯͪΒͰͲͪͰΔͰ
ͺͻͳͼ;ͼͽͬ;Β;;ͯͬͼͽͻ;͵
ͼͽͳ͵ͻͰͽͪΔͪͷͳͼͶͳ͵ͪͲͪͬͪͽͪΔͪͬͪ͵ͬͳͳͶͳͪ͵ͬͳͬͳͯͬͪͼͪͯͻͱͪΒͪͺͳͷͪΔͪ
͵Βͳͽ;ͺͻͳ
ͼ;ͽͼͽͳͲͪͰͅͰΌ;ͽͳͷ
ͺͻͳͺͳͼͳͬͪͽͳͽͪ͵ͬͷͲͪ;ͲͳͷͪΔ;ͼͽͪͬͪͼͶͳͺͼͳͲͪͷͳͼͪͷͯͬΓͼͽ
ͺͺ;ͽ ͳͰͪͪͪ
Ͱͼ;ͫΒͰ͵ͽͳͬͳͼͽͪ ͰͻͰͪͶͳͲͷͪ ͳͶͳ ͺͼͽͷͯͰͻͳͼͽͪ
ͼͪͼͬͳͷ ΒͰ ͺͭͻͰ
ͫ;ͯ;ΕͳͯͪΒͰͲͪͽͰͬͲͪͺͼͻͰͯͬͪΔͰͷͳͫΒͰ͵ͽͳͬΕ;ͻͪͲ;ͷͰͬͪΔͪͺͻͼͽ;ͼͶͬΔͰͭͬͰͳͼͺͻͪͬ
ͼͽͳ̹ͰͲ͵ͻͰ͵ͽͭͻͪͲ;ͷͰͬͪΔͪͭ;ͫͳͼͰͳͼͬͪ͵ͪͯͻͰΌͰͼͽ ͺΒͷͪ
͵Βͪ ͼͰ ͽͪ͵ΌͰ ͺ͵ͪͲ;ΒͰͳ
ͯͪ͵ͪͯͪͼ; ͵ͻͳͬΓͰΔͪͳ;ͬͻͽͪΔͪͳͽͰͻͰͼͳͷ͵Γ;ͰͬͳͷͪͼͪͲͪΔͪͰͺͻͰͭͶͰͯͪ
̸͵ͫͳͼͷͼͰͼͶͳͳͷͺͬͯͷͫͻͪͽͳͶͳ͈Ͷͪͽ;
ͫͳͺͻͰͺͻ;ͳͯͪͼͰͬͪΓͪͬͻͪͽͳͽͳ
ͼͪͺ;ͽͪͲͪͼͽͻͪΔͳͬͪΔͪͪͺ;ͽ͵ΒͳͰΕͰͳͲͪͲͳͬͪͽͳͳͳͻ;ͽͰͽ;ͺͻͪͲͬͳΒͪΔͰͬͻͶͳͪͻͪͫͻͼͽͳ
ͳͼͪͷͼͪͬͶͪͯͪͬͪΔͪ
ΒͰͻΒͰͫͰͲͬͻͶͳͰͼͪͷͪΒ͵ΒͳͰͷͱͰͯͪͼͬͪͽͳͺͻͪͬͯ;ͳͻͰͯ
ͯͫͻͲͪ͵
ͪͭͭͅͶͪͬͪͭͼ͵ͫͳΕͰͬͰ͵ͪͼͷͰͽͰΒͰ;ͺͱ;ͯͷͯͰͶ;ͯ;ͰͳͻͪͲͶͳ͵;ΒͰͼͰͯͻͪ
ͫͻͭͳͷͳͼͪͭͯͰͶͪ
ͪͳͷͰͯ;ͬͭͯͰͶͪͬͰ͵ͪ͵ͪͬͰ͵ͪ;ͬͰ͵;. 10 ͋ͪΒΓ;ͯͼ͵ͳͯͰͯ;Ͱ
ͷͱͰͯͪͼͰͺ͵ͪͱͰ͵ͪͯͪͷͭͭͶͪͬͳͳͶͪͬͬͼ͵ͳͯͰͫͳͬͪΒ;ͼͽͪͬΓͰͳͺͯ͵ͽͻͶ;
ͪͳͷͰ͵ͪͯͪ
ͼͰͺͻͳͺͳͽͷͰͳͺͽͳͰͬͰ͵;;ͪͷ̺ͪͪͼͺͳͽͪΔͰͷͼͰΒͪͪͬͪͳ;ͲͯͳͱͰͽͪΒ͵ͻ͵ͳͰͶͰͷͰͽͪͰ
ͯ;Ͱͬͼͽͳ͵ΒͳͫͶ͵ͳͻͪͺͯΓ;ͯͼ͵
ͽͪ͵ͯͪͼͰ;ͼͺͰͳͷͫͶͳ͵ͬͪΔͰͷͺͼͳͰ;ͲͯͳͱͰͬͶͪͯͪ
ͬͳͪͪͯͪͭͳͷͪͱͳͬ;ΕͳͫͳΕͪ ̽ͻͱͪͬͪ
E
͈ͻͪͬͳͺͻͰͯͷͰͽͻͪͲͷͪͽͻͪΔͪͯͻͱͪͬͳͼͽͬͪͻͳ
ΒͰͽ;ͯͺͻͪͬͰͯͪͬͰ͵ͳΔͰͭͬͪͯͻͱͪͬͽͬͻͪͼͪͭͪ ͳͼͽ
ͪ
͵Βͳ;ͯͪͽͷ͵ͻ;ͱͰΔ;͵Ͷ
ͭͼͬͰͽͪ
ͽΒͯͭͬͪͻͪΒ;ΕͰͷͺͻͼͽͻ;ͳͪͽͷͼͿͰͻͳ
ͳͲͭͻͪΌ;ΒͰ͵ͪͻͪ͵ͽͰͻ͊ͪͬͻͰͬͰ͵ͷͱͰͯͪ
ͼͰͫͶͳ͵;ΒͰͼͪͷ;ͼͪͬͻͰΒͯͻͱͪͬͳ
ͪͲͪͫͻͪͲͬͪΔͰͽͪ͵ͬͰͯͻͱͪͬͰͺͽͻͰͫΒͰͳͲͪΔͰͫͶͳ
͵ͬͪΔ;ͽͪ͵ͬͭͬͰ͵ͪ
ͫ;ͯ;ΕͳͯͪΒͪͬͪͪͽͷͼͿͰͻͪ͵ͪ;ͼͶͬͳΒͰͳͽͪͫͰͲͪͪΒ͌ͲͻΒͰ
ͽ ͵ͪ ͳͯͰΒͪ ͻͷͪ ͼͪͳΔͪͬͪ ͼͪͬͻͰͼͽͬ
ͪ ; ΔͰΒ ͺͻͳͻͯͳ ͶͰͱͳ ͽ ͯͪ ΒͰ ͯͼ ͺͻͰͷͪ
ΔͰͷ;ͯͪͽ͵ͪͳͼ͵;ͼͽͬͺͻͳͫͶͳͱͪͬͪΔͪͳ;ͯͪΓͪͬͪΔͪ ͳͼͽ
D
ͪ–C
ͺͪͼͽͳͶͳͲͬͪͲͪͯͳΒͪ
Ͷ͵;Ϳͻͷ;͈Ͷͪͽͬ͊͵ͻͪͽ;ͺͽͻͰͫΓͪͬͪͬͰ͵ͬͰͳͼ͵ͻͰΔͳͬͳͪͭͲͪͺͯͻͪͱͪͬͪΔͰͷ
10
͈ͶͪͽΒͰ;ͬͰͻͰ͵ͪ͵ͼͰtͽͬͻͯͳͯͪͼͰͷͻͪͯͰͶͪͽͳͳͭͬͻͳͽͳͽΕͰͬͰ͵;;;ͽͪͻͭͬͰ͵ͪ
ͯͪͽͳͪΒͬͰΕ;ͼͪͭ;ͳͬͶͪͯͪͻͼ͵;ͷΕ ͪͯͷͷͭͭͶͪͬͷͱͳͬͽͳΔͷi ͈Ͷͪͽ
ͼͽͻ– 1MBUPOJT
PQFSB
ͼͽͻb1
.
̸̸̸͉͈͉͇̺̈́̾̓͊͆̽̾͋́ͣͅ: ͈ͻͱͳͷͪΔͪ͵;Ͷͽ;ͻͪͳͪͷͰͽͪΔͪͬͻͰͯͼͽͳ;ͯͪͪΔͰͷ
ͯͪ ͫͳ ͳͼͽͪ͵ͪ ͷͭ;Εͼͽͳ ͺͻͳͫͶͳͱͪͬͪΔͪ ;Ͳͻͼͽͳ ͌ ͽͷ ͼͶͰͯ; ͽ ͳΒͰ ͼͪͷ ͳͼͽͻͳΒͼ͵
ͷͳͽͼ͵ͳͳͶͳͭͬͻͳ͵ͳͷͯͰͶ;ͼͷͳͼͶ;ͼͽͳͶͼ͵ͰͿͳͭ;ͻͰͰͭͳͰͽͼͷͰͻͳͶ͵ΒͰͺͯͻͪͲ;ͷͰ
ͬͪͻͰͪͶͳΒͳͯͼ
ͽΒͺͯͻͪͲ;ͷͰͬͪͺͻͰΌͰͰͰͽͪͺͰͳΒͪͼͲͪΔͰ;ͯͪΓͰͼͽͳͯͳΓͪ
ͽͪ͵ͯͪ
ͺͻͰͷͱͰͯͪͼͰ;ͺͻͰͯͳͼͪͲͪͪΒͰͷ͵ͪͪ;ͬͪΒͪͻͼͽͬ;ͳͶͳ;ͲͻͪΓ;ͯͼ͵ͰͿͳͭ;ͻͰͺͻͰͷͪͼͻͪͲͷͰ
ͻͪͷͪͳͫͶͳͳͷͪͺͪͻͪͯͳͭͷͪͽͳͳͬͻͼͽͪ ͳͼͽ
E
11
͆ͰͲͪͼͳͽͼͽͺͻͳͲͬͯͳͳ;ͰͻͪͬͽͰͱ;͵ΒͪͺͯͻͳͬͪͯͻͱͪͬͰͺͻͳͬͻͰͯͰͳ;ͼͳͰ͵ͷͼ͵Ͱ
͵ͻͳͲͰ
Γ;ΓͪΒ;ΕͳͼͽͪͫͳͶͼͽͳͼͽͳͽ;ͳΒͪͳͪͻ;ͪͬͪΒ;ΕͳͯͼͰͷͰΌ;Γ;ͯͳͷͪ͵ͪͭͻͪΌͪͳͷͪ
ͯͻͱͪͬͰ͋;ͽͳͶͳͽͪͻͳͼͽͳͳͼ;ͱͰͶͰͶͳͯͪͬͳͯͰ̓ͪͯͪͬͰ͵ͪͺ;ͽͪͺͶͰͺ;
ͳͲͱͳͬͽͪͰͼͽͪΒͰ
ͳ͵ͪͪ
ͭͪͼͰͽ;ͺͪͼͽͶͰͺΓͰͳͬͰ͵;ͼͰͽͬͪͻͪͰͯͭͶͰͯͺΓͰͯͫͻͪͷͰͻͼͽͳͳͼͶͳ
ͯͪͻͼͽͳ ̸͵ͽͳͬͪ
ͼͽͬͪͻͪͶͪ͵ͪ ͼͶͳͯͪͻͼͽ ͽͳͷͰ ͼͰ ͽͳͰ ͵ͪ͵ Ͷͳͭ
ͽͪ͵ ͳ ͯͻ;ͽͬͰͭ
ͱͳͬͽͪ͑ͽͼͰͬͳͰͬͰ͵ͺͲͪͫͪͬͳͳͽͰͻͰͼͳͷͪͼͬͭͫͶͳͱΔͰͭͳͶͳͼ;ͺͪͻͳ͵ͪ
ͽͳͷͰͳͷΒͰ
ͯͻͪͱͳ
ΒͰͻͺͻͰͪͳͶͪͲͳͪΒͰͯͯ;ͼͽͳͺͯͻ͵;;ͷͳͼͶͳͷͪͳ;ͯͰͶͳͷͪ͵ͪͯͳΒͪͺͪͲ;ͫΒͰ͵
ͽͳͬͭͯ;ͪ;ΔͰͭͬΒͫͳͪΒͼͽͳ 12 ͋ΒͰ;ΒͰͯͺͻͰͽͺͼͽͪͬ͵ͪͳͲͪͲͯͻͪͬͬͰ͵ͬͪͭ
ͯͪͭͪ
ͽͰͻͪͯͪ;ͼͰͫͳͳͲͪͫͰͻͰͽͪͯͻͰΌͰͳͺͻͪͬͪͺͻͰͷͪͰ͵ͷͺͻͳͬͻͰͯͷͪͺͻ;
ͯͪͭͪͺ͵ͻͰΕͰ
ͺͻͰͷͪ ΔͰͷ;
ͯͪ ͷ; ͯͪΒͰ ͼͪͭͰ ͯͪ ͺͯͼͳ ͰͬΓͰ Ͳͫͭ ΔͰͭͪ ͈ ͽͷͰ ͬͰ͵ ͼͰΕͪ ͳͽͰͻͰͼ Ͳͪ
ͻͰͲ;ͶͽͪͽͰͼͬͭͻͪͯͪ
ͽͰͱͳͯͪͺͼͽͳͭͰͰͺͼͻͰͯͰ;ͼͺͰͰͳ
͵ͪͯͪ;ͼͺͰ
ͼͰΕͪͻͪͯͼͽͼ͵Ͷͪͯͼͽͳ
ͱͳͬΓͰΔͪ͊ͬͪ͵ͳͬͰ͵ͶͳͰ͵ͻͰͪ ͲͰͷΓͰ
ͷͻͪͺͰͽͯͪͼͰ;͵ͻͰͳ
ͯͪͯͫͳΒͰͼͬΒ͵ͻͬͳͯͪ
ͳͲͭͻͪͯͳ ͼͰͫͳ ͯͷ
ΒͰͻ Γ;ͯͼ͵ͳ ͳͼͽͳ͵ͽ ͱͰͶͳ ͯͪ ͼͰ ͪͼ ;ͭͻͪΌ;ΒͰ ; ͲͰͷΓ; ͵ͪ ;ͯͰ ΔͰͭͬͰ
ͪͻͭͪͼ͵Ͱ
ͺͻͳͻͯͰ13
11
̹;ͯ;ΕͳͯͪΒͰ;Ͳͻͼͽͬͪͻͪͺͼͽͻͪ͵ͽͰ ͺͽͼͽͳ
ͼͰͼͺͪΒͪͼͪͭͷͲͪͺͯͻͪͱͪͬͪΔͰͷ͵Βͳ;ͫͶͳͪͬͪ
ͺͽͳ ͺΒͪͷ ; ͽͳͺͼ͵ͷ ;ͽͰͶͬΓͳͬͪΔ; ͬͰ͵ͪ ͈ͯͻͪͱͪͬͪΔͰ ͲͪͽͰͬͪ ͯͪ ͼͰ ͽͪΒ ;Ͳͻ ͼͺͻͬͯͳ ;
ͽͰͶͬΓͳͬͪΔͰͯͼͽͬͪͻͰΔͪ
ͪͪͽͪΒͪͳͳͯͰΒͪͺͼͽͪΒͰͰͰͻͭͳͪͳͶͳͼͽͬͪͻͳͬͪͲͪͼͰͫͰ
ͰͲͪͽͰͬͪΒ;Εͳ
ͳ͵ͪ͵ͬͺͼͰͫͯ͵ͪͲͳͬͪΔͰͅͰΌ;ͽͳͷ
͊͵ͻͪͽͬͪtͺͻͽͻͰͽͳͼͪΔͪͪΒͫΓͰͯͻͱͪͬͰiͳͬͪ͵ͬͪͺͻͰΌͰΔͪͼ
ͬͪΒͪͻͼ͵ͳͷ ;ͷͰΕͰͷ ͺ ;Ͳͻ; ͪ ͊͵ͻͪͽͬͭ ͪ ͊Ϳͻͳͼ͵ͪ
ͺͻͼͽ ͼ; ͼͺ;ͽͪΔͰ ͯ ͺͳͺΓͳͬͼͽͳ
ͫͳͭͻͪͿͼ͵ͳͺͯͪͽͪ͵ͪ͵ΒͳͰͷͻͪΒ;ͯͪͫͰͲͫͰͯͰͳͷͰͽͪͿͻͳͪͻͪͭͺͻͰͯͼͽͪͬͰ
ͪͳͺͳͷͪΒ;Εͳͳͬ
ͪͪͶͭͳΒͰ͈ͻͰͫͳͫͳͶͪͷͰͼͽ;ͯͪͼͰͼͺͷͰͰͺͻͳͲͬͯͳͳͼͽͬͪͻͪͶͪ͵ͳ͵ͪͻͪ͵ͽͰͻͬͰ͵ͬͳͼͪͭͪ
͵ΒͰ
ͺͻͰͽͺͼͽͪͬΓͪ ͊ͽͪͻͳ ͲͪͬͰͽ ; ͯͷͰ; Ͳͪ͵ͯͪͬͼͽͬͪ
ͪ ͽͪ͵ΌͰ ͳ ͆ͬͳ ͲͪͬͰͽ ; ͳͼͽͳͪΔ; ͺͽͻͰͫͰ Ͳͪ
ͺͻͰͫͻͪͱͪͬͪΔͰͷͼͪͷͭͬͰ͵ͪtͳͲͬͰ͵ͪ;ͬͰ͵i ̸͊ͬͺͼͽͶ͈ͪͬͶͰ
12
͈ͻͰͬͪͲͳͶͪͲͰΕͳ ͪͼͽͻΒͰͼͽ tͽͻͰͫͪΔͪi ͵ͪ ͪͺͼͽͻͪ͵ͽ ͯͫͻͭ
͎ͰͭͰͶ ΒͰ ͫͳͪΒͼͽ Ε;ͯͻͰͯͼͽ
ͯͻͰͯͳ ͵ͪ ͯͬͻͰΔͰ ͫΒͰ͵ͽͳͬͭ ͯ;ͪ ͳ ͼͶͫͯͰ ; ͻͰͪͶͼͽͳ
ͭͯͰ ͼͪͷͼͽͪͶͪ ͼͶͫͯͪ ͺͼͽͪΒͰ
ͺͻͳͻͯͷ
ͪͲͪ͵Β;͵ͪͱͰt͆ͪͼͽͻΒͰͼͽͳͯͳͬͳͯ;ͪΒͰͼͽͲͪΔͰͼ;ͺͼͽͪͳΒͰͳͳͯͰͽͳͽͰͽͪͼͬͳΔͰͭͬͳ
ͳͽͰͻͰͼͪͼΒͰͶͳͷͪͯͪͯͻ;ͭͳͺͼΒͰͯͳͳͼͰͫͰͷͰΌ;ͼͫͲͪͯ;ͳͯͪͼ;ͲͫͳΓͼ͵ͳͼͪͷ;ͽͷͳͯͰͽͳͽͰͽ;
ͽΒͰͺͬΒͰͻͰΔͰ– ͳͼͽͳͼ͵ͪ
Ε;ͯͻͰͯͪͪͼͽͻΒͰͼͽi ͎ͰͭͰͶ
ͼͽͻf
13
t͊;ͺͼͽͪͳΒͪͶͳ
ͺͻͳͻͯͳͼͽͪͶͰͱ
ͳͷͪ;ͺͶͯΒͲͰͷΓͳͳͽͶ;ͼͬΒ;ͺͻͳͻͯ;ͳͬͻͼͽ;ͷΕΔͰͭͬͪ
ͯΒͰͶͪͽͼͽͯͫͳΒͪͼͬΒͺͻͪͬͪͳͼͪͯͻͱͪΒͼͺͷΕ;ͺͻͳͻͯͳͯͻͰΌͰΔͪ
ͪΔͰͭͬͪͼͰΕ;ͯͻͰͯͼͽͼͳͬͪͪ
ͬΒͰͻͳͳͺ;ͲͯͪΔ;̽ͻ;ͭͳ
ͻͰͿͶͰ͵ͽͳͻͪͳͼͽͪͶͰͱ;ͺ;ΕͰΒͰͪͷΕͯͻ;ͽͬͪ
ͪͰͶͰͷͰͽ͵ΒͳΒͰͼͽͪͬΓͰ;
ͺͼͻͰͯͬͪΔͰ
ͺͻͰͯΘͫ; ͳ ; Ͱ͵; ͼ͵;ͺͼͽ ͼͶ;ͪΒͼͽͳ
ͪ ͳͯͳͬͳͯ;ͪ ͪ ͼͬΒ; ͼ;ͫΒͰ͵ͽͳͬ; ͵ͻͰͽͼͽ
ͽͪͶͰͽ
ͻͪͲ;ͷͳͷͪͻΓͳͬͼͽ͋ͻͰΕͳ
ͷͳͼͶͳͶͪ͵ͳͼͽͪͶͰͱ
ͳͷͪͲͪͼͬΒͺͼͪͺΕͰͳͽͰͻͰͼͰͺͺ;ͽͯͻ;ͭͭͪ
ͳͷͪ ͬͶͪͼͽͳͽͷ ͵ͻͰͽΕ; ͺͼͻͰͯͬͪ; ͳ ͺͺ;ͽ ͺͻͬͭͪ
ͪͶͳ ΒͰͶͳͷ ͯͻ;ͽͬͪ ͼͳͭ;ͻͪ;
ͼ;ͺͼͳͼͽͰͳΒ;i ͎ͰͭͰͶ
ͼͽͻf
͈ͻͳͻͯͪͳͬͻͼͽͪͷΕͳͼͽͳͽ;ͳΒͰͫͻͪ͵ͪ͵Β;ͪͷͪͶͭͪͷͳͰ
Γ;ͫͪͬͳͳͼͽͳͽ;ͳΒͰͫͻͪͯͰͲͰͷΓͰΒͰͰͽͳͼͽͽͶͳ͵ͪͻͪͳ͵Ͷͳ͵ͳͼͪͬͻͰͷͰ ̺Ͱͻͪͳͺ;ͲͯͪΔͰͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆Ͱͯ;ͬͳͷͪͭͷͰͷͱͰͯͪͼͰͼͪͲͯͪ͵;Ͷͽ;ͻͪͳ
;ͺͽͰ
ͳͽͪͰͷͱͰͯͪͼͰͳͲͭͻͪͯͳ
ͳ;
ΒͰͯΒͫͶͪͼͽͳ
ͺͪͳ;ͺͻͳͬͻͰͯͳͳͰ͵ͷͳΒͳ͈ͻͳͬͻͰΌͳͬͪΔͰͰͼͷͰͯͪͼͰͼͷͪͽͻͪͳ͵ͪͺͻͳͻ
ͯͷ;ͼͶͬΓͰ
ͪͶͳͳ͵ͪͯ;ͬͰ͵ͽͻͶͳͼͪͯͰͶͪΔͰ
ΒͰͻ͵ͪͯͬͰ͵ͷͲͪͬͶͪͯͪͳͼ͵Γ;ͳ
ͬ͵ͻͳͼͽͳͳͽͪͯͻ;ͭͰͬͳͯͳ
ͽ;͵;Ͷͽ;ͻͳͽͰ͵ͯͪͷͱͰͯͪͫ;ͯͰͻͰͳ͋ͯͪͺͻͳͬͪͽͪ
ͼͬΒͳͪͫͪͬͰͲ;ΒͰ
ͯͪͺͻͳͬͪͽͺͻͪͬͷͻͪͯͪͼͰͼͬͪͽͪ͵ͪͯͻ;ͽͬͰͳͯ;ͭ
ͳͯͪͽͪ͵ͬͯͰͶͪΔͰ
ͽͪ͵ΌͰͽͻͰͫͪͯͪͫͪͬͰͲ;ΒͰ
ͪ͵ͳͽͪͯͪ͵ͪͯͯͻͱͪͬͪͰͷͪ
ͺͪͳͬͻͼͽͯͰͼͰͳͺͻͺͳͼͪ
ͯͰΒͰ
ͼͬͪͽͪΔͪ Γ;ͯͼ͵ͭ ͯͼͽΒͪͼͽͬͪ ͵ΒͰ ͺͻͳͺͪͯͪ ͼͪͬͰͼͽͳ ͈ͻͰͬͶͪͯͪͬͪΔͰ ͭͻ;ͫͰ ͵ͻͳͼͽͳ ;Ͳ ͺͷΕ
ͼͶͫͯͭͯ;ͪ
ͳͳ
;͵ͪͷͲͫͳͻ;
ͼͳΒͪͶͲͪ͵ͯͪͬͼͽͬͺͻͳͻͯͷͻͷͷͪͻͯ
ͭͷͻͪͶͪ
ΒͰͻͽͪͷͭͯͰͱͳͬͳͪͻͯ ͽͬͻͰͭͼͻͪ
ͱͳͬͰ ͼͪͬͰͼͽͳ
;Ͳͫͻͪͽͼ͵ͰͬͰͲͰͳ ͪͼͽͪ
ͺͻͪͬͳ ͺͻͰͯͪ͵
ͯͻͱͪͬͪ Ͱ ͽͻͰͫͪ ͯͪ ͼͰ ͫͻͳ ͺͻͳ;ͯͷ ͼ Ͱͺͻͪͬͯͷ ͳ Ͱ͵ͼͺͶͪͽͪͳΒͷ ͷͰΌ;
Γ;ͯͳͷͪ
ͺͪΒΒΒͰͯͬΓͯͪΒͪͼͿͻͷ;ͶͳͰͼͰΕͪΔͰͼͬͰͺͽͰͺͻͪͬͰͯͼͽͳͳͯͪͪͿͳͻͷͳͰ
ͪͻͯ;ͬΓ;
ͯ;ͼͽͪΒ;ΕͳͯͶͰͬͳΒͪͽͪͳͲͷͪ14
͆
ͽͺͼͽͪͬΓͪΔͰͽ;ΌͳͳͽͰͻͰͼͪͼͪͼͬΒͳͷͼͺͼͽͬͰͳͷ
Ͱ͵ͪͺͶͽͻͼ͵ͪͳͯͰͽͳͿͳ͵ͪͳΒͪͼ
ͪͭͻͰͼͻͷ
Ͱͭͪ͵ΒͪͷͻͪͯͪͼͽͰ͵ͰͼͬΒͰͷͰͼͽͰͼͪͷ͵ͪͯΒͰͻͰͬͰΕͺͲͪͽͳͷΓ;ͯͳͷͪ
ͰͭͳͳͷͰͺͲͪͽͳͷ͆ͳΒͰ ͼͪͷ͎ͰͭͰͶͬ;Ͱͳ͵̓ͪͻͶͪͅͻ͵ͼͻͪͲͭͶͪͪͬͪ͵ͪ͵ΒͰͰ͵ͼͺͶͪ
ͽͪͽͻͼ͵ͪ ͺͻͳͬͻͰͯͪͰͯͼͽΒͪ
ͽͰͯͪͰͳΒͰ ͼͽͪͻͪΔͰ ͯͪͺͻͰͬͪͻͳͰ͵ͭͯͻ;ͭͭ ;ͳͱͪͬͪͳ͵ͷ
ͺͻͷͳͽ;ΒͰͰͼͪͷͺͽΔͰͭͪͰͭͳͭ͵Βͳͽͳͳ͋ͲͪͺͼͶͰͯͳ;ͳͷͪͯͪͼͰ;Ͷͳ͵;ͼͽͻͪ
ͬͪ ͺͻͰͯ ͼͬͪ͵ͷ ͳͬͰͼͽͳͳΒͷ Ͳͫͳͬͪ ͯͶͳͬ ͼͺͼͫͳ Γ;ͯͳ ͳͲ ͺͻͳͬͻͰͯͰ ͼͿͰͻͰ
ͲͪͽͪΒ;Β; ͼͰ
ͺͻͰͲͳͳͻͰͷͪͽͳͼͽͳ͵ͳ͵ͻͳͼͽͰͻͰͲͰͻͬͰ
ͼ͵ͻͳͬͪΒ;ͺͻͽͳͬͻͰͼͽͳͿͳͪͼͳΒͼ͵ͳͺ͵ͪͲͪͽͰΓͪ
ͪͻͪͼͽͰͷͪͼͬͰͺͬͰͻͰΔͰΓ;ͯͳΒͰͯͳͺͻͰͷͪͯͻ;ͭͳͷͪ
;ͺͪͯͳͿͳͪͼͳΒͼ͵ͰͺͶͳͳΒͰ;Ͷͳͳ
ͱͳͬͽ ͭͻͪΌͪͪ ͳ ͱͰͼͽ͵ͳ Ͱ͵ͷͼ͵ͳ ͲͪͼͽΒͳ ͺͻͭͻͪͷͳͻͪΒ; ͯ;ͭͽͻͪΒ ͽͪͬͻͰΔͰ ; ͪͽͳͼͳ
ΒͪͶͷͫͰͲͳͲͶͪͲ;͋ΒͰͯͫͻͺͲͪͽͳͳͲͳͼ͵;ͼͽͬͪͺͻͶͭͬͰ͵ͪͼͪͯͻ;ͽͬͰͳͷͿͻͷͪͳΒͪͷͪ
͵ͯͷͳͼͶͳͶͪͽͬͪͬͪΓͪͯͪͫ;ͯ;ͺͻͱͰͽͳͳͼͽͷͼ;ͽͳͷ
͵ͪ͵ͫͳͺͽͰͷͭͶͯͪͼͰ͵͵ͻͰͽͳͲ;ΒͰ
;͵ͳ;ͽͷ ͰͺͼͻͰͯΕ; ͺͳͷͪΔͪ
͵ΒͰ ΒͰ ͼͪͷͳͷ ͽͳͷ ;ͲͯͳͲͪ ; ͼͬΒ ͪͿͳͻͷͪͽͳͬͳΒͳ ͼͽͰͺͰ
ͺͻͲͳͻͼͽͳ– ͽͼͰͼͪͯͪͲͪͳͽͲͪΔͰͰͰͼͽͪΒͰ
14
͌ͼͬͷͻͪͲͷͪͽͻͪΔ;ͽͰͶͭͳΒͳͬͶͪͼͽͳͳͯͰͼͽͻ;͵ͳΒͳͬͻͰͯͼͽͳͪͼͳͶͭͅͳͶΒͳͪ͑;ͽͬͳΕΒͰ
Ͳͪ͵Γ;ͳ ͯͪ ͳ ͯͪͪΔͰ tͪͼͽͪΒͪΔͰ ͯͰͷ͵ͻͪͽͼ͵ͳ ͬͻͰͯͼͽͳ ͳΒͰ ͳͷ; ͯ ͻͪͲͪͻͰΔͪ
ͯͫΒͼͽͳ
Ϳͻ;ͼͽͻͪͳΒͪ
ͼͰͫͳͳ ͼͽͻͪͽͰͭͳΒͪ
ͺͪͳ͵Ͱ ̸Ͷͳ
;ͺͻ͵ͼ ͽͷͰ ͽͰͻͰͽͳͪͻͳ ͳ ͺͻͪ͵ͽͳͪͻͳ ͶͳͫͰͻͪͶͰ
ͯͰͷ͵ͻͪͽͳΒͰͷͻͪΒ;ͺͻͰ;ͲͰͽͳͽͰͻͰͽͯ͵ͪͲͳͬͪΔͪͪͺͳͽͪΔ;ͳͼ͵;ͺΓͳͬͪΔͪͯͰͷ͵ͻͪͽͳΒͰ;ͳͷͪͭͻͪΌͪͪ
ͪ͵
ͪͺͯͳ͵ͽͪͽ;ͷͰΌ;ͪͻͯͷͳͶͳͺͯͰͿͳͳͳΒͳͺͻͳͲͬͯͳͼͳͻͷͪͽͬ
ͷͪͻͭͳͪͶͳͲͬͪΔͰΓ;ͯͳͫͰͲ
ͪͯͰ
ͽ;ΌͰͼͽ̽ͻ;ͭ
ͯͪͶͳΒͰͬͰͻͬͪͽͯͪͼͰ;ͬΌͰΔͰͷͯͰͷ͵ͻͪͽͳΒͰͳͼͶͫͯͭͽͻͱͳͽͪͺͻͭͻͪͷͳ
ͷͪͼͬͭ ͺͫΓͪΔͪ ͵ͬͪͶͳͽͰͽͪ ͱͳͬͽͪ ; ͵ͻͳͼͽ ͪΒͰͺͬͶͪΕͰͳΒͳ ͷͭ; ͯͶͱͳͽͳ Ͳͪ ͯ;ͭ ͺͰͻͳͯ
ͬͻͰͷͰͪ
ͪͯͪͼͰͽͳͷͰͰͼͽͬͻͳͯ;ͫ͵ͻͪͼͰͺΓͰͯͻ;ͽͬ;͵ͷͰͫͳͯͰͷ͵ͻͪͽͳΒͪͽͰ͵ͷͭͶͪͯͪ;ͬͪͽͳ
͵ͻͰͪ̓;ͼͶͫͯͳͽͻͪͱͳͰͽͯͻ;ͭͯͶͳΔ;ͼͪͷ;
ͼͽͬͻͰΒͰͯͪͫͳͼͶ;ͱͳ ͋͵ͬͳͶ
ͼͽͻ
i
͑;ͽͬͳΕ
ͼͽͻ43–
͈ͻͪͬͼͪͱͼͽͳͲͻͪΌͳͬͪΔͪͯͫͳͽ͵ͪͷͱͰͼͰͰΔͳͬͪͽͳͳͼͯͻ;ͭͰͼͽͻͪͰ
Ͱ
ͼͪͷ ͼͪ ͼͽͻͪͰ ͼͳΒͪͶͰ ͺͻͪͬͯͰ
Ͱͭ ͳ ͼͪ ͼͽͻͪͰ ͺͻͳͻͯͰ ͋ͻͰͫͪ ͼͰ ͪ ͬ ͪͳ ͯͼͳͽͳ ͺͻͰͷͪ
ͺͻͳͻͯͳ
ͽͻͰͫͪΒͰ ͼͶ;͵ͳͬͪͽͳ
;ͼͰΕͳͬͳͰͺͻͪͶͪͲͪ͵ͪ
ͺͻͳͷͰΔ;Β;ΕͳͷͰͽͯͰͳͽͰͲͳͿͳ͵ͪͳΒͰͳ
ͻͪͳͪͶͳͲͪͳΒͰͰ͵ͷͳ͵Ͱ
ͽ͵ͻͳͬͪΒ;ΕͳͬͰͺͻͳͲͬͯͰͷͭ;Εͼͽͳ
ͬͪͽͻͱͳͽͪͲͪͺͻͷͰͽͳͽͷͰ
ͼͶͳ
ͪͯͪͼͰ ͽͳͷͰͰͺͯͻͪͲ;ͷͰͬͪΒ;ͼͳͻͷͪͽͬͪΒͪͷͳͻͪͯͳ͵ͪͳͷͰͽͯͰͳͲͻͪͫΓͳͬͪΔͪ͵ͪͳΓ
ͺΓͰͺͯ;ͬͪͽ͈ͪͻͳͼͽΒͪͯͼͼͪͺͻͳͻͯͷͪͭͻͪΌ;ΒͰͼͰͫͭͪͽͼͽͬͷ
͵ΒͰΒͰͼͽͰͰͪͼ
ͷͪͯͪͼͰͷͻͪ
ͺͻͳͷͰͽͳͽͳͯͪΒͰͼͪͷ;ͳͼͽͻͳΒͳͳͼͽͽͶͳ͵ͻͰͽ͵
͵Ͷͳ͵ͳ;Ͳͻ
700
̸̸̸͉͈͉͇̺̈́̾̓͊͆̽̾͋́ͣͅ: ͈ͻͱͳͷͪΔͪ͵;Ͷͽ;ͻͪͳͪͷͰͽͪΔͪͬͻͰͯͼͽͳ;ͯͪͪΔͰͷ
͵ΒͰ ͼ; ͪͭͶͪͪͬͪͶͰ ͵ͶͰ͵ͽͳͬͳͲͪͷ ͳ ;ͻͪͬͳͶͬ͵;
ΒͰͻ ͳͲ ͻͪͼͺͯͰͶͰ ͳ ͵ͽͻͶͰ ͺͻͳͯͪ tͪ
ͻͪͬͰ ͪͼͽͳiͷͱͰͯͪͺͻͳͲͪΌͰͼͪͷ ͺͻͪͬͪͬͪΔͰͺͺͻͼͰ͵;ͳͶͳ ΒͰͯͯͳͷͰͲͳͪͶ ;ͳ
ͿͻͷͳͼͪΔͰ
ͪͳͲΔͰͭͪͺͰͽͷͱͰͯͪͺͻͳͲͪΌͰͼͪͷͼͬͰͺͽͳΒͪͯͳͰͼͽͪͳͪͼͪͬͪͲͯͪͻͬͳͽͷ
ͼͳΒͪͶͷ͵ͰͲͳΒͷ͉ͪͯͳͼͰ͵ͽͻͼͰͺͬͳΒͪ;ͼͳΒͪͶΒͰͼͽͪͫͳͶͼͽͳͳͺͻͳͫͶͳͱͪͬͪͻͪͽ
ͷͼͽͪΔ;
ͪͼͰͽͬͪͻͪͪͼͰͫͳͼͬΒͼͽͬͰͰͪͳͰ– ;ͲͪΒͪͷͳͷͺͽ;ͱͫͪͷͪͺͶͳͽͳ͵ͳͰͶͳ
ͽͪ
ͼͰΕͪΔͰͷͰͼͳͭ;ͻͼͽͳ;ͪΒͳͻͳͷͪͻͯͳͷͼͶΒͰͬͳͷͪ
ͺͻͳͻͰΌͳͬͪΔͰͷͲͪͫͪͬͪ͵ΒͰΕͰͯͪ
ͯͬͻͪͽͰͺͪͱΔ;ͯͺͻͳͽͳͼ;ͽͼͽͳ;ͼͶͬͳͷͪͱͳͬΓͰΔͪͼͺͻͪͽͰΕͳͷͷͰͯͳΒͼ͵ͳͷ;ͯͪͻͳͷͪ;Βͪͬͼ
ͽͳ
͵ͪ ͳ ͼ Ͱ;ͽͰͷͰΓͰͳͷ ͲͪͭͬͪͻͪΔͳͷͪ ͳ ͻͰͷͪͽͳͼͽͳ͵ͳ ͺͱͰΓͳ
ͽͰ ͳ͵ͪͪͷͪ ͳ
͵Βͳͳͼ;;ͬͰͲͪͳͼͺͻͰͷΕͪͬͪΒ;ΕͳͷͰͽͻͳͷͪͷΕͳͳͶͳͬͰͲͪͷͪͼͪͪ͵ͽ;ͪͶͳͷͬͶͪͯͪͻͳͷͪ
͋ͪͷ ͭͯͰ ͼͰ Γ;ͯͼ͵Ͱ ͼͽͻͪͼͽͳ ͼ͵;ͺΓͪΒ; ͳ ;ͼ͵ͳͺͽͰ
ͽͪͷ ͼ; ͳ ; ͳͽͪͬͷ ͼͳΒͪͶͷ ͷͳΓͰ;
ͺͬͻͰΌͰͳ
ͫ;ͯ;ΕͳͯͪͷͻͱΔͪͳͰͺͻͳΒͪͽͰΓͼͽͬͲͪ͵ͶͪΔͪΒ;ͺͭͶͰͯ ͼͬͪ͵ͬͳͯͳͰͭͪͰͷͪ
ͺͪ
ͺͻͽͳͬͳ͵ͺͳΔͰͯͪͼͰͷͻͲͳͫͰͲͫΒͰ͵ͽͳͬͭͺͬͯͪ
ͼͪͺ͵;ͪΒͰͷͯͪtͳͽͪͬͫͰͶͳͼͬͰͽiͫ;ͯͰ
ͯΔͰͭͪͯͫͻͪΔͰ
ͪͳͷͰͼͰͭ;ͫͳͼͰΕͪΒͲͪͺͻͪͬͯ;ͳͬΓͪͲͪͳͼͽͳ;
ΒͰͻͼͰͰͽͰͯͳͷͳͰͼͰΒͰͳ
ͻͪͼͳͺͪ ͽͻͬ ͵ͶͰͬͰͽͰ
15 ̺Ͱ͵ͬͳ ͪͺͻͳ ͼͪͬͰͼͽͳ
ͳͭͶͰͯͳ ͬͻͰͯͼͽͳ
;͵;ͼͪ
;ͺͻͪͬΓͰͳ
ͺͻͰͷͪ ΒͰͯΒ ͬͻͼͽΒ ͽͪ͵ͳ ͭͶͰͯͳͽͪ ͳ ͺͻͰͷͪ ͺͻͪͬͰͯͼͽͳ ͻͪͲͶͳ͵ͬͪΔͪ
ͺͻͰͷͪ ͺͫͰͯͳ ͪͯ
Ͷͪͱͳ
ͺͻͰͷͪ ͼͪͬͶͪͯͪͬͪΔ; ͼͪͫͶͪͲͳ
ͫͰͼͺͻͰ͵ͻͼͽͳ ͻͪͼ;ΌͳͬͪΔͪ
͵ͪ ͯͪ ͼͰ ͻ;Ͱ
ͪ Δͳͬ
ͷͰͼͽͲͪ;ͲͳͷͪͺͻͬͼͪͲͯͪͳͯ;ͬͳͪͼ
tͪͯͶͪͲͰΕͪͪͪͻͳΒͪi
͈ͼͽͪͬΓͪ ͼͰ ͺͳͽͪΔͰ ͵ͪ͵ ͬͻͪͽͳͽͳ ͺͬͰͻͰΔͰ ; ;ͷͼͽ ͺͻͰͽ͵ͪ ; ͵ΒͰͷ ͼͰ ͪͶͪͲͳͷ ;
ͼͳͽ;ͪͳΒͳ͵ͪͯͪͼͬͳͼͳͷͺͽͷͳ;͵ͪͲ;Β;ͪͼͽͻͪ;ͳΓ;ͯͳͳΒͰͼͰͯ;ͬ͵ͳͻͰͿͶͰ͵ͼͳͬͳ
Ͱͻͬͳͼ;ͺͻͫ;ͯͳͶͳͳ͵Βͳͼͽ;ͺͪΒ;;ͱͳͬͽͼͫͯͻͰͳͷͪͭͷͳ;ͼ;Ͷͳͷͯ;ͷ͍ͰͷͰ
Ͷ͵ͳͭͶͰͯͪ
ͼͪͷͳͿͰͷͰͳ;ͽͪ͵ͬͳͷͯ;Ͱͬͳͷͼ͵ͶͺͬͳͷͪͫͳͬͪΒ;;ͼ͵ͻͪΕͳͬͪͳͲͪͼͬΒ;
ͼͶͫͯ;
Ͱͯͺ;ͽͪͳͷͼͰͯͪͲͪͼΒͪΒͰͰͶͬͳͽ
͵ͪͳ͵ΒͳΒͰͼ;ͽͽΒͰͼ;
;ͷͭ;ΕͼͽͳͼͽͰ
ͺͰͪͼͬΒͰͼͪͭͰͺ͵ͪͲͳͬͼͽͳͳͯͺ;ͽͰͰͳͲͻͪͱͪΒͼͽͳͺͰͻͭͪͼ͵Βͳͻͭͪͼ͵Βͺͻͳͻͯͳ
15
̓ ͵ͻͳͬΓͪͬͪͳͭͬͪͻͪ tͼͬͭͫͶͳͱΔͰͭi ͫͪͻͰͷ ͺͻͰͷͪ ͻͳΕͪͼ͵ΒͬͰͻͳΒͰͽͪ͵
Ͳͪͽͫͳͷͻͪͯͪ
ͺͻͰͯͳͯ͵ͪͲͰ;Ϳͻͷͳ ͷͻͪͶͭͳͺͻͪͬͭͯ͵ͪͲͳͬͪΔͪ
͵ΒͰͽͰͺͽ;ͱͫͰͺͻͪͬͯͪͬͪΒ;̸Ͷͳ
ͬͰΕͳͳͽͰ
ͺͪͯͪͪͺͪͷͰͽ
ͪͺͭͽͬͷͰͯͳΒͼ͵ͳͳͼͽͳ;ΕͳͷͼͰͻͪͯͳͳͷͪͼͪΌͬͳͷͪͪͫͻͪͲͳͷͪͪͅͼͪΒͰͻͪͯͲͪͶͪ
ͺͶͰͺͪͲͪ ͼͰͲͪͳΒͪͷͪ ͳͺͰͼͽͻͪͯͪͯͪͪͳͬͺͲͯͻͪͬΓͪͪͷͰͽͰͪͺͻ͵ͪͲͳͬͪΔͪ. ͋ͼͰͲͪ;ͼͽͪͬΓͪ
ͽͰ͵ͻͰͪͭͬͪΔͰͷͶͳͪ͵ΒͰͻͪͼͺͶͪͱͰͺͽͺ;Ε; ͯ͵ͪͲͪͳͼͬͪͺͷͳΔͰ
ͫ;ͯ;ΕͳͯͪͽͰ͵ͽͷͱͰͽͪ͵
ͯͰͲͳͿͻͷͳͼͪ;ͷͪͼ;ͯͪͺͻͳͬͰͯͰͻͪͲ;ͷ;͈Ͷͳͽͳ͵ͪͯͰͲͻͳΒͰͽͪͳΒͪͳͶͳͬͻͶͼͶͪͫͪͳͭͽͬͰͷ;ͽͪ
ͻͳΒͰͽͪͳΒͪ
ͺͬͰͲͪͪͼͪͰ͵ͷͼ͵ͳͷͽ;ͻͫ;ͶͰͳΒͪͷͪͳͪͭͶͳͷͭ;ͫΓͰΔͰͷͲͪͺͼͶͰΔͪ
;ͺ;Ε;ΒͰͪͲͶ͵ΒͰ
ͼͰ;ͲͼͳͻΔͳͬͪΔͰͷͰͼͽͳͽͼͽͳ tͯͫͻΒͰͫΒͰ͵ͽͳͬ
ͳͶͳ͵ΒͰͫͳͽͻͰͫͪͶͯͪͫ;ͯͰͫΒͰ͵ͽͳͬi
<͎ͰͭͰͶ
fͺͻͰͬͼͽͻ>
ͪ͵ΒͪͼͰͺͳͱͪͬͪ
ͼͪͺͻͪͽͰΕͳͷͺͳͱͪͬͪΔͰͷͫͻͪͲͬͪͼͽͳ
ͭͯͰͼͰ
;ͽͬͻΌͰͰͬͻͰͯͼͽͳͪ;
ͭͻͪͿͳ͵ͳͺͻͰͭͶͰͯͳtͯ͵ͪͲͳͬiͫͰͲͬͻͰΌ;Β;
͵ͪ͵ΒͰͽͬͰΕͫͰͲͫͰΌͰͲͪ
ͫͶͳͼ͵Ͱͼ;ͼͻͰͽͰͬͻͰͯͬͪΔͪͳͪͼͳΓͪͯͪͬ.
tͅͰͽͪͿͻͰͻͪͽͪ ͺͻͽͳͬͽͰͻͻͳͲͷͪ
ͼͳͻͷͪͽͬͪ
ͼͳͯͰ
ͺͻͰͽͬͪͻͪΒ;ͼͰ;ͼͽͬͪͻͰͻͪͽͬͰ͌ͼͽͬͪͻͳ
ͬͶͪͯͪ
Β;ΕͰͰͶͳͽͰ ͵ͶͪͼͰ
̀ͪͺͪͯͪ;ͬͰ͵ͼ;ͫͳͶͰͻͪͲͪͺͰͽͰͳͲͷͰΌ;Ͱ͵ͷͼ͵ͭͳͽͰͻͰͼͪ͵ΒͳΒͰ;ͬͰ͵ͳͪ;ͺͻͰͯͼͪ
͵;Ͷͽ;ͻͳͷͽ͵ͬͳͷͪͽͬͻͰͼͽͳͺͻͰͷͪͼͬͰͽ;ͳͺͬͻͪͽ͵ͪͺͶͳͽͳͳ͵ΒͪͼͰͺͻͳͶͪͭΌͪͬͪ͵ͼͰͿͫͳΒͳ
ͺͻͰ͵ͺͻͺͪͭͪͯͰ
Ͷͪͱͳͪ͵Ͱͽͪ
ͺͽͳΔͪͬͪΔͪΒͪͬͭͷͳΓͰΔͪ
ͼͳͬͪΔͪͰ͵ͪͯͰͲͪͷͳͼͶͳͬͳͰͽͪͻͪ
ͷΕͳ
ͼͳͼͽͰͷͪͳͬͳͶͭͺͳΒ;ͳͻͪΔͪ
ͼͽͬͪͻͪΔͪͽ;ͻͫ;ͶͰͳΒͪ;ͼͽͻͪͳͷͲͰͷΓͪͷͪ<>;͵ΒͰͷΒͰͪͻ;Ͱ
ͳͬͳͶͳͺͻͰͯͪ͵
͵ͪ͵ΒͰ͉ͫͰͻͽ̽̓ͪͺͶͪͺͳͼͪͼͬͰͽ
ͼ͵ͻͳͬͪΒ;ΕͳͿͻͪͲ;ͪͯͶͪͲͰΕͪͪͪͻͳΒͪ ,BQMBO
i ͑;ͽͬͳΕ
ͼͽͻ103–
701
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈͵;ͪΒͳͯͪͼͰ;ͶͬͰͼ;ͽͳͰͽͳͽͻͪͭͪΔͪ
͵ΒͳͼͰͰͯͬͳΒͪΒ;ͫͰͲͫͻͫͰ
ͺ͵ͪͲ;Β;ͳͼͽͬͰ
ͽ;ͻͽ;;ͼͺͼͽͪͬΓͪΔͪͻͷͳΓ;ͯͼ͵ͭͯͼͽΒͪͼͽͬͪ͵ΒͰΕͰͫͳͽͳͼͺͻͬΌͰͰͺͶͰͷͰΔͳͬͪΔͰͷ
ͻͪͽͳ͵ͳ ͺͻͳͬͪ ͳ ͰͭͬͪΔͰͷ ͺͻͪͬͳͼͽͳ
ͷͪ ͽͪ ͯͪ ͪ ͳͪͰ ͲͪͳͶͪ ̀ͪͺ;ͽͰͼͽ ͳ
Ͱͷͪͻ ͽ; ͷͭ; ͯͪ ͫ;ͯ; ͼͪͷ ͼ;ͽͳͼ͵ͪ ͺͻͶͼͽ ͳ ͺͻͰͬͪͲͳΌͰͼͽ ; ͼͬͪ͵ͷ ͺͭͶͰͯ;
͵ͪ͵ ΒͰ
ͿͳͶͼͿͼ͵ͪͽͻͪͯͳͳΒͪͽͷͰͻͪͲͷͳΓͪͶͪͯ;ͬͰ͵. ͌ͼͺͼͽͪͬΓͪΔͰͼͺ͵ΒͼͽͳͲͪΒͰͯͳͪͺ͵ͪ
Ͳ;ΒͰ ͼͰ ͵ͪ ͷͭ;ΕͰ ͼͪͷ ͼͪ ͯͼͺͰͬͪΔͰͷ ͯ ͳͲͪ ;ͽͰͷͰΓͰͳ ͺͻͳͳͺͪ ͵Βͳ ͫͳͪΒͼͽ ͳͰ
ͰͰͻͭͳͷ
ͳͼͺ;ΔͰͷͬΓͷͳͪͯͷͪ;ͼͺͰͰ͋
ͷͰΌ;ͽͳͷ
ͳͯͪͪͼͳΒͰͷͭ;ΕͰͫͰͲͫ
ͬͰͰͽͼͪͺͲͳͬͪ
ͽΒͫͳͪΒͳͺͻͪͬͳͶͪ ͵ΒͪͺͻͳͬͪͽΓͳͬͰͻͷͰͻͪͲͶͳ͵;Β;ͯͰͺͻͳͬͪͽΓͳͬͳ
ͫͰͲ Ͱͭͪ Ͱͷͪ ͳ Ͳͪ;ͲͳͷͪΔͪ Ͳͪ ͬͻͰͯͼͽͳ ͪ ͼͬ; ͵Βͳ ΒͰ ͷͭ;ΕͰ ;ͪͺͻͰΌͳͬͪΔͰ ͵;Ͷͽ;ͻͰ
͍ͪ͵;ͶͽͰͽͳͬͪΓͪͯͪͺͰͼ;ͭͶͪͬͳͽͰͻͰͽ;ͽͷͰͯͪͼͰͼͬͰͽΓͪͬͪΔͳͷͪͺͻͰͽͺͼͽͪͬ͵ͳͻͪͲ;ͷͪ;ͽͳͰ
ͳͪͽ͵ͶͪΔͪΔͪͯͳͻͪͳͪͶͳͼͽͻͪͼͽͳ
ͪͼ;ͪͬͪΔͪͼ͵͵ͻͰͽͷͺͻͰͯͷͰͽΕ;
͵ͻͰͽͪ
ΔͰͷͷͽͺͯͳͱͰͯ;ͳͺͼͽͪͬΓͪͬͻͰͯͼͽͳ͵ΒͰͳͼ;ͯͯͪͪͼͯͼ;ͽͻͪ̓ͪͯͪͼͰͼͽͬͪͻ;Β;
ͰͺͻͰͽͺͼͽͪͬ͵ͰͬΓͰ͵ΒͰͭͻͪͯͰͼͽͪͫͳͶͰͳͼͽͳͽ;ͳΒͰ
ͼ͵ΒͳͷͪͼͬͪͺͼͻͽͪΔͪͳͷͪΒ;ͪͯͰͪ
ͺͻͪͬͪ͵ͼͬͳͬͻͼͽͪͳͯͰͽͳͽͰͽͪ
ͫͰͲ;ͭͻͱͰͼͽͳ;Δͳͬͷͼͬ;ͳͺͻͪͽͰΕͳͺͼͽͻͪͯͪͬͪΔͪ
ͼͬͰͼ͵;ͰͰͬͻͼͽͰͼͳΒͪͶ;ͬͰͲͳͬͪͳ͵ͼͰͲ;ͼͪ;ͳͼͺͶͪͽͳͬͼͽͳͳ;ͭͻͪΌͳͬͪΔͪ;ͳͼͽͻ;ͷͰ
ͽͪͶ; ͵;Ͷͽ;ͻ; ͺͼͽͪΒ; ͼͺͻͰͯͰ
ͽͪ͵ ͯͪ ͼͪͷͪ ͼͻͰͯͳͪ ͵Βͪ ͽͰ ͬͻͰͯͼͽͳ ͼͽͬͪͻ;ΒͰ ͯͫͳΒͪ ͪ
ͺͻͳͬͶͪͼͽͳ́ͯͰΒͪͫͻͪͲͬͪͼͽͳͺΒͰͯͳͪ͵ΒͪͺͯͻͪͲ;ͷͰͬͪͿͻͷͳͻͪΔͰ;;ͽͻͪΔͰͼͪͭͰ
ͲͪͪΒͫΓ;ͳͲͭͻͪͯΔ;ͯͻ;ͽͬͪ
ͯͪͶͰ͵ΒͰͯͽͭͪͯͪͼͺͪͯͪ;͵Ͷ;ͫͪ͵Ͱͭͻ;ͺͰͳΓͰͬͰͳͶͳͼͶ;ͪΒͰ
ͳͽͰͻͰͼͰ ͺΒͰͯͳͪͪ ̀ͪΔͪ ͳ ͬͰͽͳͰ ͵Βͳ ͼ; ͼͽͰͰͳ
͵ͪ ͳ ͳͷͪͶ ͲͪͰͷͪͻΓͳͬ ͵ͪͺͳͽͪͶ
͵ΒͳΒͰͪͻͪͼͽͪͲͪͬͪΓ;Β;ΕͳͺͽͰͷͻͪͯ;
;ͺͻͼͽͳͳͳͲͯͻͱΓͳͬͼͽͳ
ͷͭͪͫͳ;ͫ;ͯ;Ε
ͼͽͳͯͪͫ;ͯͰͪΒͺͻͳͷͰͻ͵ΒͳͫͳͳͷͪͺͻͳͶͳ͵;ͯͪͪͯͬͶͪͯͪͼͪͯͪΔͰͼͳͷ;Ͷͪ͵ͻ;ͷͰ;ͼͺͰͼͽͳ
͵ΒͰ ͺͻͼͳ ͷͪͶͫͻΒͪ ͵ͬͪͲͳͰͶͳͽͪ ͬͳͻͽ;ͰͶͳͷ ͷͪͼͬͳͲͪͳΒͪͷͪ ͳ ͷͰͯͳΒͼ͵ͳͷ ͺͻͷͳΒͪͷͪ
tͼͺͶͪͬͪͻͼ͵ͳͽͰͶͭͳΒͪi ͺͯͬͶͪΕͳͬͪΔͪͯ;ͪ
;ͼͺͰͼͽͳͷͪ ;͵ͽͻͬͰͻͲͳͷ͵ͪͻͳΒͰͻͪͷͪ
ͼͪ ͼ;ͷΔͳͬͳͷ ͺͼͶͬͳͷͪ ͳ Δͳͬͳͷ ;ͭͶͪͬͷ ͽ;ͱͳͷ ͰͺͳͶͲͳͷͪ ͌ͲͪΒͪͷͳͷ ͺͻͱͳͷͪΔͰͷ
ͭͶͫͪͶͭͳͶ͵ͪ͵ͭ ͪͻͰͪͶͪͯͻ;ͽͬͰͭͫͳΕͪ
ͽΒͼͺͪΒͪΔͰͷͭͶͫͪͶͳͺͻͰͼͪͳͻͪͲͶͳͳͽͳ
Ͷ͵ͪͶͳ ͻͰͪͶͼͽͳ
ͼͽͬͪͻͪ ͼͰ ͭͶ͵ͪͶͳͲͬͪͪ
ͳͫͻͳͯͪ ͵;Ͷͽ;ͻͪ ͪ͠ͺͪͳ ͵Βͳ ͭͶͰͯͪΒ; ͻͰͺ
ͬͪΔͪΒ;ͱͪͷͰͻͳ͵ͳͭͻ;ͺͪ;Ͷͯͼ͵ͷ͵Ͷ;ͫ;ͳΒͳΒͰͬͶͪͼͳ͵ͳͲ͊ͪ;ͯͳΒͼ͵Ͱ̸ͻͪͫͳΒͰ
ͽΒͪ
ͭͯͰ ͯͶͪͲͳ ͯ ͷͰͪͬͳͰ ͫͻͪ͵ͬͪ ͳ ΒͰͲͳ͵ͪ
ͪͶͳ ͳ ͻͪͲͳ ͳͽͰͻͰͼͪ ͺͻΒͰ͵ͽͬͪΔͪ ͼͷͳͼͶͪ ͱͳͬ
ΓͰΔͪ ́ͺͪ͵ΒͰͺͳͽͪΔͰͼͶͫͯͰͽΒͰͲͪΒͰͯͳ͵ͺͲͪͽͰͬ;ͯͪͼͰ;ͬͻͰͷͰ;ͼͶͫͯͳͼͬͰͽ
ͫͳͷͭͶͯͪͫ;ͯͰ
ͯͪͼͰͺ;ͽͰͷͼͶͫͯͰͻͪͲͬͳΒ;ͷͭ;Εͼͽͳ
ͳͻͪͯͳͼͪͷͰͽͰͼͶͫͯͰͼͬͰͺͻͰͬͪͲͳΌͰ;
ͼͬΒΒͭͻͪͳͰͼͽͳ͇ͽΒͰͼͽͰͳͺͪ͵ͳΒͰͼͪͼͬͳͷͺͻͳͼͰͫͳ
ͫͳͽͳͼͰͺͽ;Ό;ΒͰͼͪͷͷͼͰͫͳ
;ͼͬͷͼͺͼͽͬ;ͳͻͪͲͯͪΒͰͲͪ͵ͰͰͷͭ;Εͼͽͳͼͪͷ;ͺͻͪͬͰ;ͼͪͷͼ͵ͻͳͬΓͰΒͰͲͻͰͶͼͽͳ
ͺͪͯͶͪ
ͲͳͯͶ;ͽͪΔͪͳͲͪͼͽͻͪΔͳͬͪΔͪ̓ͪ͵ͼͰͬͰ͵ͻͪΌͪ;ͷͭ;ΕͼͽͳͭͶ;ͳͬͪΔͪͶͭͼͫͳͬͼͽͬͬͪΔͪ
ͼͪͫͻͪ͵ͪͲͳͬͪΔͰͳͼ͵ͪ
ͽͷͱͰͯͪͺͺͻͪͬͳͼͪͷͿͳͶͼͿͳΒͪ
͵ΒͪͽͪΒͼͶ;ͫ;ͯͳͳͯͺ;ͽͪ
ͯͪͼͰͳͯͰ;͵ͻͪ͵ͼΔͳͷͰ͇ͪΒͰ;ͼͽͪΔ;ͯͪͻͪͲͬͰΒͰͰͯ;ͷͳͰ͵ͯ͵ͪͲͳͯͳͶͰͷͪͯͪͶͳΒͰͱͳͬͽ
Γ;ͫͪͬ;ͼͶͫͯͳͳͼͽͳͰ
ͽͰͼͪͷͳͷͽͳͷͳͯͪ;ͼͽͪͬͳͳͼͺͻͪͬ;ͻͳΒͰͽͪͳΒ; ;ͼͬͳͷͭͶͫͪͶͳͼͽͳ
͵ͳͷͲͫͻ͵ͪͷͪͳͼ;͵ͫͳͷͪͳͽͰͻͰͼͪ ́ͽͰͻͰͼͪͺͰͽͻͳͿͳ͵ͪͳΒͪͺͰΕͳͼ͵ͭͱͳͬͽͪ͵ͪͳͭͻͰͼͰ͵ͳ
ͳͺͻͳͬͳͯͪ
Ͱͷͭ;ΕͰͼͽͯͪͼͰͼͶ;ͪͶͭͼͫͳͬͼͽͬͬͪΔͪ
͵ͪͳͲͭ;ͫΓͰͼͶ;ͪΔͰ
ͼͽͪΒͰ
ͰͳͲ
ͫͰͱ
ͺ ͼͽͻͪͳ ͯ ͿͳͶͼͿͳΒͰ
;͵ͪͲ;Β;Εͳ ͪ ͻͽͰ ͪͽͳͿͳͶͼͿͼ͵ͭ ͳͶͳ ͽͰ͵ ͺͻͳͬͳͯ
702
̸̸̸͉͈͉͇̺̈́̾̓͊͆̽̾͋́ͣͅ: ͈ͻͱͳͷͪΔͪ͵;Ͷͽ;ͻͪͳͪͷͰͽͪΔͪͬͻͰͯͼͽͳ;ͯͪͪΔͰͷ
ͿͳͶͼͿͼ͵ͭͱͳͬͽͪ
ΒͰͻΒͰͺͪͪͻͳͳͷͪͽ;ͻͪͶͳͲͪͳΒͪͷͪ;ͯͪΓͰͪͯͳͼͽͳͰ͵Β;ͫͳͿͳͶ
ͼͿͳΒͪͯͪͷͭ;ΕͳͯͪͯΌͰͯͳͲͻͪͲͪ
̽ͪͶͳͼͰͭͶͫͪͶͳͲͪͳΒͪ;ͼͶͬΓͰͪͬͶ;ͷͳͲΕ;ͺͻͰͼͪͭͶͫͪͶͳͲͷͪͷͱͰͫ;Ͳͯͪͽͳ
ͳ
ͪͶͪͲͳͶͳͼͰ ͲͪͽΒ;ͬͰ͵ͳͻͪͼͺͶͱͳͬͪͼͪͭͪͲͪͺͻͳͬΌͰΔͰͼ;ͽͳͳ
ͺ͵ͪͲͪΕͰͪͯͪΓͳ
ͳͼͽͻͳΒͼ͵ͳͺͼͽͪͪ͵
̸̸͉͉̈́́͋̾͋͌
703
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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CFGPVOEPOUIFUSBEJUJPOBMHSPVOEof national culture
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JEFOUJUZJOUIFMBOHVBHFPGCFJOHUIBUJTQBSUPGUIFUSBEJUJPOBMDVMUVSFPGDJUJ[FOT
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essence is being lost.
KEYWORDS: HMPCBMJTN
NVMUJOBUJPOBMDBQJUBM
DVMUVSF
DPOUSPMPGWBMVFT
SFTJTUBODFUPFOTMBWJOH
704
̸̸͈͉͇̺͊́͆͊̾͋́ͣ͠ͅ1
͌ͳͬͰͻͲͳͽͰͽ;͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̽ͰͺͪͻͽͷͪͲͪͼͳͶͭͳΒ;
̸̸̸͇̺͉͉͇̺̺̈́́̾͊̓́ͣ͊́ͣͅ2
͌ͳͬͰͻͲͳͽͰͽ ; ͈ͻͳͽͳͳͼͺͻͳͬͻͰͷͰͳͷ ͼͰͯͳͽͰͷ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̸͇͉̹̓͊͌̓͋̾́̽̾͊͋́̈́́̀͏̸̸͉́̾́͆͠ͅ
̸͇͇̺͇͎͉̓͊͌́̾͋́́̾̀͌̈́͋͋́͠ͅ
̸̸̸̸͉̺͈͇͈́͊͋̿́͊͋͌̽̾͆͋͊̓̾͌̈́͢͏́̾͠
̸̸͊̿̾͋̓:͈ͶͪͲͰΕͳͯͺͻͰͽͺͼͽͪͬ͵ͰͯͪͳͲͶͱͰͼͽͺͽͰͳΒͪͶͳͷͳͼͽͬͪͻͳͷͺͶͳͽͳ͵ͳͷ
͵ͿͶͳ͵ͽͳͷͪͺͻͳͲͬͯͳͻͪͲͶͳ͵Ͱ;ͺͰͻͰͺͳΒͳͻͰͶͳͭͳΒͼ͵ͰͳͰͽͳ͵ͰͰͽͶͰͻͪͳΒͰ
͵ͪͳ;ͺͪ
ͱͪΔ;ͪ͵ͽͰͻͪͺͽͰͳΒͪͶͳͼ;͵ͫͪͪͯͻͰΌͰΒͽͰͻͳͽͻͳΒͳ
ͳͼͺͳͽͳͬͪͳͼ;ͼͽͪͬͬͳͼͽ;ͯͰͪͽͪ͌ͳ
ͬͰͻͲͳͽͰͽͪ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳͳͼͽ;ͯͰͪͽͪ͌ͳͬͰͻͲͳͽͰͽͪ;̹Ͱͭͻͪͯ;ͺͻͰͷͪͺͻͳͼ;ͼͽͬ;ͻͰͶͳͭͳΒͼ͵Ͱ
ͰͽͻͺͰΓͳͬͼͽͳ;͊ͻͫͳΒͳͳͪ͵ͽͰͻͳͷͪͯͰͼͽͪͫͳͶͳͲͪͳΒͰͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ͋ͪ͵ΌͰ
;ͻͪͯ;ΒͰ;
͵ͷͺͪͻͪͽͳͬΒͺͰͻͼͺͰ͵ͽͳͬͳͽͰͼͽͳͻͪͪͺͬͰͲͪͼͽͪͬͰͯͰͳͼͽͪͬͬͪͼͪͳͼͺΓͰͳͷͯͳͼͺͲͳͳΒͪͷͪ
͵ͪ͵ͿͰͼͳͪͶͷͳͰͽͳ͵ͷͯͳͼͽͪͳͻͪΔ;ͯ͵ͼͽͳͽ;ͽͳͬͳͻͰͶͳͭͳΒͼ͵ͳͳͰͽͳ͵ͳͭͻ;ͺͪͪ
̓ͼͬ; ͳ ͅͰͽͳΒͳ ́ͼͽͻͪͱͳͬͪΔͰ ΒͰ ͼͺͻͬͰͯͰ ͪ ͵ͬͽͷ ;Ͳͻ͵; ͳͼͺͳͽͪͳ͵ͪ ͬͰͷͫͻͪ
ͭͯͳͰ
͉̓͌͐͆̾̾͐́͡: ͊ͻͫͳΒͪ
̓ͼͬͳͅͰͽͳΒͪ
ͼͽ;ͯͰͽͳ
ͻͰͶͳͭͳΒͼ͵ͪͰͽͻͺͰΓͳͬͼͽ
ͪ͵ͽͰͻͳͯͰͼͽͪ
ͫͳͶͳͲͪͳΒͰͷͳͻͪ
͈ͯͻ;ΒͰ̓ͼͬͪͳͅͰͽͳΒͰͬͰΕͬͳͰͭͯͳͪͼͺͻͪͬͷͷͱͰͫͳͽͳͲͪͰ͵ͪͼͻͰͯͳͪ
ͲͪͷͻͲ;ͽͭ ͼͳΒͪͶͭ ͵ͿͶͳ͵ͽͪ ͢Ͱͭͪ ͵ͪͻͪ͵ͽͰͻͳ; ͳ ͼͬͰ ͯͶͳ͵Ͱ ͪͷͳͭ ͺͼͽͻͪͽͭ
ͯͻ;ͽͬͪ
ͺͺ;ͽͰͯͻͱͳͬͰͰ͵ͷͳΒͰ
ͬͳͼ͵ͰͼͽͺͰ͵ͻͳͷͳͪͶͳͪ͵ͽͳͬͼͽͳ
ͰͯͬΓͻͪͲ
ͬͳΒͰͰ ͳͶͳ ͰͻͪͲͬͳΒͰͰ ͳͼͽͳͽ;ͳΒͰ %KVSJǀ
ͼͽͻ
͈ͼͶͰͯΔͳ ͭͯͳͪ ͺͻͳͷͰͽͪ ΒͰ
ͯͰͶͳͷͳͪͳͼͽͳͽ;ͳͪͶͳͲͪͳΒͪͯͻ;ͽͬͰͳͼ;͵ͫͪ
ͺͯ͵ΒͷͼͰͺͯͻͪͲ;ͷͰͬͪtͻͭͪͳͲͬͪ
ͪͳ
͵ͪ͵ͪͻͽͳ͵;ͶͪͳΒͰͳͽͬͻͰͰͯͫͻͪͰͳͽͰͻͰͼͪ
ͽͪ͵ͳͻ;ͽͳͳͲͪͳΒͰͼͺͻͬͪ
ͽͯͺ
ͻͳͼͳͼͷͪΔͳͬͪΔ;ͼͳͶͬͳͽͳͼ;ͯͪͻͪͺͻͰͳͳͽͰͻͰͼͪi %BISFOEPSG
ͼͽͻ
ͅͰΌ;ͽͳͷ
1
jasminafilfak1@gmail.com
2
markovic.olivera@gmail.com
705
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Β;ͬͰ͵ͼ;ͪͭͶͪͰͺͻͳͼ;ͽͳͳͰͿͻͷͪͶͳͬͳͯͬͳͺͻͪͬͯͪΔͪͼͽͪͬͬͪͳͯͻ;ͽͬͰͳͺͻͪ͵
ͼͳͪ͵ͽͰͻͪ͵Βͳ;ͬͪΒ;tͺͻͰͯͪ͵iͺͽͰͳΒͪͶͰ͵ͿͶͳ͵ͽͰͲͪΒͰͯͳͰ͇ͳͼ;ͬͳͯΓͳͬͳͰͼͪͷ
͵ͻͲ ;ͺͻ ͳͲͫͰͭͪͬͪΔͰ ͼͳΒͪͶͳ ͵ͽͪ͵ͪͽͪ ́ͬͪͬ
͈ͰͽͻͬͳΕ
͑;ͬͪ͵ͬͳΕ
͈ͰͽͻͬͳΕ
͑;ͬͪ͵ͬͳΕ
͈ͰͽͻͬͳΕ
ͳ ͺͻͼͽͻͰ ͼͰͭͻͰͭͪͳΒͰ ; Ͱ͵Ͷͪͬͪͷͪ
ͯͼ
ͷͪΔͰͬͳͰͰͽͳ͵ͳͳͼͽͳͷͯͰͶͬͳͷͪͪͼͰΓͰͳͷͰͼͽͪ
Ͱͭͳ͵ͻͲΒͪͬͯͰͶͬͪΔͰ
ͻͪͳͻͰͳ
ͼͬͪ͵ͯͰͬͳ ͯͳͼ͵;ͻͼ Ͱͽͳ͵ͳ ͳ ͬͰͻͼ͵ͳ ͯͻ;ͭͷ
;͵Γ;;Β;Εͳ ͳ ͯͼͶͰͯ; ͺͯͰͶ; ͪ tͷͳi ͳ
tͳi
ͼ;ͯ;ͼͪͻͪͯΔͰͳͭͽͬͺͼͶͬͳͭͪΒͰΔͰͳͺͯͼͽͳͪΔͰͰͭͪͽͳͬͳͺͻͰͯͼͽͪͬͪͯͻ;ͭͷ
ͷͪͳͿͰͼͽͳͳ͵ͻͲͰͽͳ͵ͰͳͬͰͻͼ͵ͰͼͽͰͻͰͽͳͺͰ 1FUSPWJD
4VWBLPWJD
͈ͰͽͻͬͳΕ
͑;ͬͪ͵
ͬͳΕ
ͪͅͻ͵ͬͳΕ͊ͪͬͳΕ
͊ͬͰͲͪΒͰͯ
ͯͺͻͳͼͳͰͼͳͭ;ͻͼͽͳͳ;ͬͻΕ;ΒͰͼͽͪͬͭͻͪ
ΌͪͪͽͷͰͯͪͼ;ͼ;͵ͫͳͰͻͰͽ͵ͰͳͲͫͰͱͳͪͳtͺͻͰͭͬͪͻͪΔͪiͻͪͲͶͳͳͽͳͷͳͽͰͻͰͼͳͷͪ
ͼ;͵ͫΓͰͳͼͽͻͪͪ͌ͽͷͼͷͳͼͶ;ͺΒͰͯͳͳͳͼͽͻͪͱͳͬͪͳͭͬͻͰͽͲͬͺͻͰͼͳͷͪ ͯ;ͭͭͽͻͪΒͪΔͪ
ͺͻͳͰͷ;̓ͳͅͺͳͼ;Β;͵ͪͺͻͼͽͻͪ͵ΒͰͷtͽͻͪͯͳͳͪͶͬͶͪͯͪΒ;ͯͼͳͯͷͳͪͳΒͰ͵ͪ
͵;Ͷͽ;ͻͳͼͽͻͳΒͼ͵ͳ;͵ͻͰΔͰͳͫͻͪͲͪi ͈ͺͬͳΕ
ͪͪ͠
͈Ͱͽͻͬͪͻ
̀ͫͭͼͬͰͭͪͪͬͰͯͰ
ͭͼͷͪͽͻͪͷͯͪͼͰͺͰͻͰͺͳΒͪͼͽ;ͯͰͽͼ͵Ͱͺͺ;ͶͪͳΒͰͽͷͰ͵ͪ͵ͬͪΒͰͺͻͳͻͯͪͷͰΌ;Ͱͽͳ͵ͭͳ
ͷͰΌ;ͻͰͶͳͭͳΒͼ͵ͭͯͳΒͪͶͭͪ;͊ͻͫͳΒͳͳ͵ͼ;ͪ͵ͽͰͻͳͪͻ;ͪͬͪΔͪͷͳͻͪͪ̓ͳͅͻͪͲͶͳ͵;ΒͰͼͫͲͳ
ͻͷͪΔͳͬͻͰͲͳͯͰͳΒͪͶͳͼͽͪͽ;ͼ
ͯͼͷͰͼͽͼͽ;ͯͳͻͪΔ͇ͪͯ;ͼͶͬͪ͵Βͳͷͭ;ͯͰͽͰͻͷͳ
ͳͼͪͽͳͯͭͬͻͰͺͼͬ;ͻͰͲͳͯͰͳΒͪͶͭͼͽͪͽ;ͼͪͽͻͰͫͪͪͬͰͼͽͳͳͯͪͼͽ;ͯͰͽͳ͵Βͳͼͽ;ͯͳͻͪΒ;
ͪ͌ͳͬͰͻͲͳͽͰͽ;;̓ͼͬͼ͵ΒͅͳͽͻͬͳͳͯͶͪͲͰͺͻͰͯͷͳͪͽͳͲͰ͵Ͷͪͬͪ3
ͽͲͪͳͯͪͼ;;
ͺͻͳͶͳͳͯͪͳͼ͵;ͼͰͯͳͻͰ͵ͽͳ͵ͽͪ͵ͽͼͪͶͫͪͼ͵ͳͷͼͽͪͬͳͽͬͷ͈ͻͳͽͷͽͻͰͫͪͳͷͪͽͳͪ;ͷ;
ͯͪͼͰͯͰͰͳΒ;ͳͺͪ͵͵ͪΔͪͪ͵;ͽͭ͵ͿͶͳ͵ͽͪͱͳͬͽͳͳͲͷͰΌ;ͬͪͯͬͪ͵ͼͽͳͽ;ͽͳͬͪ
ͪͻͯͪͯͬͳΒͪΒ;ͺͻͰͷͪͶͭͳͳͫͳͬͼͽͬͬͪΔͪtΒͰͯͳͺͻͰͯͯͻ;ͭͳi
ͪͰtΒͰͯͳͼͪͯͻ;ͭͳͷͪi͌ͼͶ
ͬͳͱͳͬͽͪͪͼͰͬͰͻ;̓ͳͅ
;ͯͼ;ͪΒ;ͱͳͯͰ͈͵ͻͪΒͳͰ
Ͱͽͼ;ͯͻ;ͭͪͳΒͳͲͫͭtͺͻͳͻͯ
ͰͼͶΔͰͼͽͳiͪ͊ͻͫͳΒ;
ͪͽͲͪͳͳͯͪͼ;ͷͰΌ;Ͱͽͳ͵ͳͯͼͳͻͰͯ;͵ͬͪͳ
͋ͻͰͫͪͺͯͼͰͽͳͽͳͯͪKͰ͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͪ͵ΒͰͷͼͽ;ͯͳͻͪΒ;ͭͽͬͳͼ͵Γ;ͳͬͼͽ;
ͯͰͽͳ ͼͻͺͼ͵Ͱ Ͱͽͳ͵Ͱ ͺͻͳͺͪͯͼͽͳ ͺͰͬ ͯ ͭͯͳͰ ͵ͪͯͪ ͼ; ̸Ͷͫͪͳ ͵ͼͽͳͽ;ͳͼͪͶͳ
ͺͪͻͪͶͰͶͳ;ͳͬͰͻͲͳͽͰͽͲͪ ͺͻͳͺͪͯͳ͵ͰͬͶͪͼͽͳͽͰ Ͱͽͳ͵ͰͲͪΒͰͯͳͰ ͬͳͯͰͽͳͳͻͰ;.JMBOPWJǀ
͈ͰͽͻͬͳΕ
͈ͺͳΕ
̓ͻͪͭͬͳΕ
ͯͭͯͳͰͺͻͬͫͳͽͺͻͳͬͻͰͷͰͻͪͲͷͰͽͰ;
ͬͳͰͷͰͼͽͪͪͽͰͻͳͽͻͳΒͳͰͽͻͪͶͰ͊ͻͫͳΒͰ ̓ͻ;Ͱͬͪ
̹ͶͪͰ
̺ͪͻͬͪͻͳ
ͺͪͻͿͪ͵;ͶͽͰͽͪͳͪ
ͽͰͻͳͽͻͳΒͳ̓ͳͅ ̓ͼͬͼ͵ͪͅͳͽͻͬͳͪ
̈́ͰͺͼͪͬͳΕ
͇ͯͶ;͵ͷ̺ͶͪͯͰ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͯ
ͭͯͳͰ
̓ͼͬͼ͵ͪͅͳͽͻͬͳͪΒͰͯͻͰΌͰͪ͵ͪͺͻͳͬͻͰͷͰͼͰͯͳͽͰ͌ͳͬͰͻͲͳͽͰͽͪ
ͯ
͵ͪͯͪͼͰͺͼͽ;ͺͼͬͳͿͪ͵;ͶͽͰͽͳͬͻͪΕͪΒ;ͪͺͻͼͽͻ̓ͳ͊ͅͻͫͳΒͪΒͰͲͪͺͽͻͰͫͰͬͭ;ͳͬͰͻͲͳͽͰ
ͽͪ;ͶͱͳͶͪͿͳͪͼͳΒͼ͵ͪͼͻͰͯͼͽͬͪ
ͳͲͭͻͪͯͳͶͪͬͰͼͽ;ͯͰͽͼ͵ͰͯͷͬͰ
;ͺͻͪͬ;Ͳͭͻͪͯ;ͳͯͰͺͪͻ
ͽͷͪͰ͌ͳͬͰͻͲͳͽͰͽͿ;͵ͳͳͰ;;ͽͪͻͫͻͪͲͬͭͼͳͼͽͰͷ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
̸̸̸͇͈͉͇͇͇͇̻͉̺́̾̾͆̾͋̽̈́́́́͊͋̿́͢͢͠͠ͅͅ
͈ͻͰͯͼͽͪͬΓͰͳͻͰͲ;ͶͽͪͽͳͳͼͽͻͪͱͳͬͪΔͪͯͰͼ;ͳͻͰͭͳͼͺͳͽͳͬͪΔͪͼͳΒͪͶͳͼͽͪͬͬͪͼͽ;
ͯͰͪͽͪ ͳͼͽͻͪͱͳͬͪΔͰͼͳΒͪͶͰͯͳͼͽͪͰ
ͼͳΒͪͶͳͼͽͰͻͰͽͳͺͪͳ ͼͽͪͬͬͪ ͺͻͰͷͪͪ͵ͽ;ͰͶͳͷ
3
̸;ͽͻͳͼ;ͼͬͰͼͳͯͪͽͰͻͷͳͰ͵Ͷͪͬͪ
ͳͪ͵;ͬͻͰͱͰ;ͽͰͻͷͳͶͭͳΒͳ
ͳΒͰ ͺͻͳͭͯͪͼͪͪͼͺͰ͵ͽͪ
ͷͰΌ;ͪͻͯͭͺͻͪͬͪ
͈͉͇̺̾͋́ͣ
̸̸͉͇̺̺̓́ͣ͊́ͣͅ: ̓ͼ;ͪ͵ͽͰͻͳͯͰͼͽͪͫͳͶͳͲͪͳΒͰͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͯͻ;ͽͬͰͳͷ ͺͳͽͪΔͳͷͪ
͵ΒͰ ͺͰͻͳͯͳ ͼͺͻͬͯͳ ̓ͪͽͰͯͻͪ Ͳͪ ͼͳͶͭͳΒ; ͍ͳͶͲͿͼ͵ͭ
Ϳͪ͵;ͶͽͰͽͪ ͌ͳͬͰͻͲͳͽͰͽͪ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ4 ͌ ͽͰ͵ͼͽ; ͼ; ͺͻͳ͵ͪͲͪͳ ͪͶͪͲͳ ͯͫͳΒͰͳ ;
ͳͼͽͻͪͱͳͬͪΔ;ͳͲͬͰͯͰͷͬͰͷͫͻͪͭͯͳͰͪ͵ͬͽͷ;Ͳͻ͵;ͼͽ;ͯͰͪͽͪ͌ͳͬͰͻͲͳͽͰͽͪ;
̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
ͺͻͳ Ͱͷ; ͼ; ;Ͳͻ͵ͷ ͫ;ͬͪΕͰͳ ͼͽ;ͯͰͽͳ ͼͬͳ Ϳͪ͵;ͶͽͰͽͪ ͌Ͳͻͪ͵ ΒͰ
ͻͰͪͶͳͲͬͪͼͪͻͰͼͺͯͰͪͽͪ
ͼͪͺͻͺͻͳͪͶͳͷͻͪͼͺͻͰͯͷͼͽ;ͯͰͪͽͪͺͻͰͷͪͿͪ͵;ͶͽͰͽ;
ͪ͵ΒͰͷͼͽ;ͯͳͻͪΒ;
ͺͶ;ͳͭͯͳͳͼͽ;ͯͳΒͪ. ́ͼͺͳͽͳͬͪΔͰͼͽ;ͯͰͽͼ͵Ͱͺͺ;ͶͪͳΒͰ͵Βͪͼͽ;ͯͳͻͪͪ
͌ͳͬͰͻͲͳͽͰͽ; ; ̹Ͱͭͻͪͯ; ͼͺͻͬͰͯͰ ΒͰ ͪ ͯͬͰͽͪͺͷ ͵ͬͽͷ ;Ͳͻ͵; ͻͰͪͶͳͲͬͪͷ ͼͪ
ͳͼͺͳͽͪͳ͵ͷ ͼ ͺͻͺͻͳͪͶͷ Ͳͪͼͽ;ͺΓͰΕ; ͼͽ;ͯͰͪͽͪ ͺΒͰͯͳͳ ͭͻ;ͺͪͳΒͪ ͬͳͼ͵
͵Ͷͼ͵ͳ;ͼͽͪͬͪ
͵ͪͳͺͻͰͷͪͺͶ;5
͈ͻͳͷͰΔͰͪΒͰͽͰͳ͵ͪͪ͵ͰͽͳͻͪΔͪͼͽ;ͯͰͪͽͪͳͼͽͻ;ͷͰͽͷ͵ΒͳΒͰͼͪͯͻͱͪͳͲͽͰͷͪͽͼ͵ͳ
ͰͶͳͪͅͰΌ;ͻͰͶͳͭͳΒͼ͵ͪͽͶͰͻͪͳΒͪͺ͵ͻͳͬͰͪΒͰͺͳͽͪΔͳͷͪͽͷͰͯͪͶͳͺͼͽΒͳͰͼͽͪͺΒͪͬͪ
ͰͽͻͺͰΓͳͬͼͽͳͳͲͷͰΌ;ͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͬͰͻͳͼͺͬͰͼͽͳ
ͯͪͶͳͪ;ͭͻͱͪͬͪͷͳͻ
ͽͰ͵Βͪ
ͯͻͰͶͳͭͳΒͼ͵ͳͲͪΒͰͯͳͪͳͼͺΓͪͬͪͪΒͬͰΕͳͼͽͰͺͰͻͰͶͳͭͳΒͼ͵ͰͰͽͻͺͰΓͳͬͼͽͳ
͊ͽͰͺͰ;ͽͳͪΒͪͻͰͶͰͬͪͽͳͪ͵ͽͰͻͪͯͻ;ͽͬͰͭͱͳͬͽͪͪͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻͪͪ̓ͳͅ
ͷͰͻͰΒͰ̈́ͳ͵Ͱͻͽͬͷͼ͵ͪͶͷͼͪͺͳΒͪͷͪ;ͻͪͼͺ;tͫͰͲ;ͽͳͪΒͪiͯtͬͰͷͪͬͰͶͳ͵ͭ;ͽͳͪΒͪi
͌ͽͬͻΌͳͬͪͳͼ;ͼͽͪͬͬͳͼͽ;ͯͰͪͽͪͺͻͰͷͪ;ͽͳͪΒ;ͼͻͺͼ͵ͭͳͪͶͫͪͼ͵ͭͪͻͯͪͺͪͼͫ
ͳΒͰͯͭ
ͳ ͯͻ;ͭͭ ͪͻͯͪ
ͪ͵ͽ;ͰͶͳ ͺͶͳͽͳ͵ͳ ͬͻ;͵ͳ ͊ͻͫͪ ͳ ͵ͼͬͼ͵ͳ ̸Ͷͫͪͪͪ ͺͪͼͫ
ͽͰ
ͺͶͳͽͳ͵ͭͬͻͪͳΒͰͯͭͳͯͻ;ͭͭͪͻͯͪͽͪ͵ΌͰ
ͷͰͻͰͳͼ;ͼͽͪͬͬͳͼͽ;ͯͰͪͽͪͺͻͰͷͪͼͽͰͺͰ;
;ͽͳͪΒͪͺͻͰͯͼͽͪͬͳ͵ͪͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰ
̸͇͈͉̓̓͊͋͌̽̾͆͋́̾͏̸͈͉͚͉̻́́͌̾͌̾̈́́́͊̓͌͠͠ͅ ͆̾
̸͇͉͋̈́̾͆͏́͌͌͠
͉̹͊́́͠
͈ͳͼͽͬͰΕͳͬͪΔͰͰͽͳ͵ͭͳͯͰͽͳͽͰͽͪͼͪͯͻͰΌͰͷͬͰͻͼ͵ͷͳͯͰͽͳͿͳ͵ͪͳΒͷ
ͽͪͬͳͰ
ΔͰͭͬͪͳͲͭͻͪͯΔͪͪͻͰͶͳͭͳΒͼ͵Β͵ͿͰͼͳͪͶΒͺͻͳͺͪͯͼͽͳ
;ͬͰͷͪͯ;ͭͷͺͰͻͳͯ;;͵ΒͰͷ
ͼ; ͼͰ ͼͷͰΔͳͬͪͶͳ ͼ;ͱͳͬͽ ͳ ͰͽͻͺͰΓͳͬͼͽ
ͯͼ ͺͰͻͳͯͳ ͼͪͻͪͯΔͰ ͳ ͼ;͵ͫΓͪͬͪΔͰ
ͳͳ
͵ͷͺͶͰ͵ͼͳͷͯͼͳͲͷͰΌ;ͻͪͲͶͳͳͽͳͬͰͻͼ͵ͳͲͪΒͰͯͳͪ;͊ͻͫͳΒͳͳͪͳͻͰͷͺͻͼͽͻ;̹ͪͶ
͵ͪͪ ͈Ͷͳͽͳ͵Ͱ ͲͶ;ͺͽͻͰͫͰ ͬͰͻͼ͵ͳ ͳͯͰͽͳͿͳ͵ͪͳΒͪ ͪͻͳͽ ͼ; ͯͶͪͲͳͶͰ ͯ ͳͲͻͪͱͪΒͪ ;
ͺͰͻͳͯͳͷͪͪͭͶͪͰͳ͵ͿͶͳ͵ͽͪ
; ͺͰͻͳͯͳͷͪͻ;ͱͪͳͼ;͵ͫͪ
;͵Γ;;Β;ΕͳͳͰͬͳΒͰͭ
ͯͪͽ;ͷͪͺͻͳͻͪͼͽ;ͻͪΔ;͠;ͭͼͶͪͬͳΒͰ
̽ͪͪͼ
ͬͳͰ ͯͰͰͳΒͪͺ͵ͪΔ;ͽͳͼ;͵ͫͪ
ͯͼͳͳͲͷͰΌ;ͬͰͻͼ͵ͳͲͪΒͰͯͳͪ;͊ͻͫͳΒͳ
;ͺͻ͵ͼͺͬͻͰͷͰͳͷͻͪͼͺͻͪͬBͷͪ͵;ͻͰΌͳͬͪΔͪͻͷͪͽͳͬͳ͵ͬͳͻͪͬͰͻͼ͵ͭͱͳͬͽͪͳͼͶͳ
ͳ Ͱͼ;ͭͶͪͼͳͪ
tͪͳͶͪͲͳͷ ͪ ͺͻͳͼ;ͼͽͬ ͳͯͰΒͰ ͯͳΒͪͶͭͪ ͳ ͼͪͻͪͯΔͰ
ͺͻͳ Ͱͷ; ͼͰ ͷͰΌ;ͼͫͪ
ͺͻͳͫͶͳͱͪͬͪΔͪͼͽͬͪͻ;Β;ͪͼͶͳͼͽͳͷͪͳͯͫͻΒͬΓͳͲͪͰͺͼͻͰͯͳͷ;ͺͲͪͬͪΔͰͷͯͻ;ͭͭͪi
4
́ͼͽͻͪͱͳͬͪΔͰ ΒͰ ͺ͵ͻͰ;ͽ ͭͯͳͰ
ͳ ͪͼͽͪͬΓͰ ; ͼ͵Ͷͺ; ͺͻΒͰ͵ͽͪ ́́́ t̓ͼͬ ͳ ͅͰͽͳΒͪ
ͳͲͷͰΌ;ͪͳͪͶͭͳͯͰͽͳͽͰͽͪͳͰͬͻͳͽͰͭͻͪͳΒͪi
͵ΒͰͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰ
ͪ;͵Ͱ
ͳͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
5
̽ͰͽͪΓͳΒͰ;͈ͰͽͻͬͳΕ
707
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
,VCVSJǀ
ͼͽͻ
͇ͽ;ͯͪͼͪͻͪͯΔͪͳͼ;ͼͻͰͽͺͻͰͯͼͽͪͬͳ͵ͪͻͪͲͶͳͳͽͳͻͰͶͳͭͳΒͪ;͊ͻͫͳΒͳ
ͯͺͻͳͼͰ ͯͪͼͰͿͻͷͳͻͪͻͰͪͶͳΒͪͼͶͳ͵ͪͯͻ;ͭͷͰͳͼͷͪΔͰ ͽͰͲͳΒͪͳͰͺͻͳΒͪͽͰΓͼͽͬͲͪͼͬͪ
ͪͼͽͻͪ;ͯͯͻ;ͭͭͪ
ͳͼͽͳͰͳͼͽͳͪ;ͽͻ ͳͼͽ
͌ͺͻͪͬͲͫͭͽͭͪ ΒͰͼͽͰͲͪͳͷΓͳͬͺͳͽͪΔͰ
͵ͪ͵ͪ͵ͪͯͰͷͳ
ͳͲͳΒͳΕͰͼͰͻͰͯͬͪͿͻͷͳͻͪͽͳͫ;ͯ;ΕͪͰͶͳͽͪ͊ͻͫͳΒͰ
ͺͪͱͪΒ;ͳͽͰͻͻͰͶͳͭͳΒͼ͵ͳ
ͯͳΒͪͶͭ
͈ͽͻͪͭͪͲͪͯͭͬͻͷͲͪͺͰͽͪΒͰͯ;ͽͬͻΌͳͬͪΔͪͺͰͻͰͺͳΒͰͼͽ;ͯͰͪͽͪ;ͰͼͽͪͶͼͽͳͺΒͪ
ͬͪ ͰͽͻͺͰΓͳͬͼͽͳ ͳͲͷͰΌ; ͺͻͳͺͪͯͳ͵ͪ ͻͪͲͶͳͳͽͳ ͻͰͶͳͭͳΒͪͬͰͻͳͼͺͬͰͼͽͳ ͊;ͯͰΕͳ ͺͻͰͷͪ
ͯͫͳΒͰͳͷͪͶͪͲͳͷͪ
ͼ͵ͻͼͬͳͳͼͺͳͽͪͳͼͽ;ͯͰͪͽͪ
ͼͷͪͽͻͪͯͪΒͰͻͰͶͳͭͳΒͼ͵ͪͰͽͻ
ͺͰΓͳͬͼͽͰͼͽͪͺΒͪͬͪ
ͰͯͰͶͳͽͪ͵ͬͷͳΓͰΔͰͳͪ͵ͼͬͪ͵ͳͺͰͽͳͼͽ;ͯͰͽͰͷͱͰͯͪͺͻ
ͰͳΔͰ;;ͰͼͽͪͶͼͽ
̀ͪͫͰͶͰͱͰͰͻͪͲͶͳ͵Ͱ;ͼͽͪͬͬͳͷͪͳͲͷͰΌ;ͼͽ;ͯͰͪͽͪ͵Βͳͼͽ;ͯͳͻͪΒ;
; ̓ͼͬͼ͵Βͅͳͽͻͬͳͳͳ ͳ͵Βͳͼͽ;ͯͳͻͪΒ; ; ͺͻͰͼͽͳͳͳͼ; ͬͰͶͳ͵Ͱ
ͳͽͳͼͽͪͽͳͼͽͳ͵ͳ
ͲͪͪΒͰ
̺ͳͼ͵;ͯͰͼͽ;ͯͰͪͽͪͼͪͫͪ;ͳͬͰͻͲͳͽͰͽͪͰΔ;ΒͰͯͪΒͰͺΒͪͬͪͰͽͻͺͰΓͳͬͼͽͳͳͲͷͰΌ;ͻͪͲ
ͶͳͳͽͳͬͰͻͼ͵ͳͲͪΒͰͯͳͪͰͼͽͪ
ͽΒͰ
ͺͻͰͷͪͼ;ͯ;ͳͼͽͻͪͱͳͬͪͪ
ͯͰ͵;Ͷͽ;ͻͰͳͳͯͰͶ͵Ͱ
ͺͲͪͯͳͰ ͵ͶͰ͵ͽͳͬͰͼͪͷͳͯͰͽͳͿͳ͵ͪͳΒͰͳͯͱͳͬΓͪͬͪΔͪͯͻ;ͭͼͽͳ; ͊ͻͫͳΒͳ͆ͪͳͷͰ
ͪ͵
;ͻ;ͪͬͪΔͪ ͼͳΒͪͶͳͲͷͪ
ͻͰͶͳͭͳͲͼͽ ͺͬ ͺͼͽͪΒͰ ͲͪͪΒͪ
ͪͶͳ Ͱ ͵ͪ ͷͰͪͳͲͪͷ ͺͻͰ͵
͵ΒͰͭͼͰͺͻͳͷͪͻͽͻͪͱͰͯͭͬͻͳͲͪͱͳͬͽͰͽͰ͵ΕͰ
ͬͰΕ͵ͪEJGGFSFOUJBTQFDJGJDB ;ͯͼ;ͪ
ͯͻ;ͭͰ Ͱͽͳ͵Ͱ ͭͻ;ͺͰ 7VLPNBOPWJǀ
͉ͰͶͳͭͳΒͼ͵ͪ ͯͻ;ͭͪͳΒͼͽ ͼͰ ͬͰͲ;ΒͰ Ͳͪ ͻͪͲͶͳ͵Ͱ ͷͰΌ;
ͪͻͯͳͷ̹ͪͪͪͶ͵ͪͼ͵ͷͺͶ;ͼͽͻͬ;̸ͽͰͻͪͲͶͳ͵ͰͪΒͯͻͪͼͽͳͳΒͰͼ;ͼͰͷͪͳͿͰͼͽͬͪͶͰ;ͻͪͽ
ͬͳͷͪ͵Βͳͼ;ͰͼͽͪͺΒͪͬͪͷͰΌ;ͬͳͷͪͻͯͳͷͪ
ͪͪΒͬͳΒͳͻͪͽͳͼ;͵ͫΒΒͰͼͬͰͱ;ͼͰΕͪΔ;
70
50
40 ͊ͽ;ͯͰͽͳ̓ͅ
30 ͊ͽ;ͯͰͽͳ̹̻
22
20
10
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̻ͻͪͿͳ͵̽ͳͼͽͻͳͫ;ͳΒͪͯͭͬͻͪͼͽ;ͯͰͪͽͪͪͺͳͽͪΔͰ̽ͪͶͳ
ͺͻͰͷͪͬͪͰͷͷͳΓͰΔ;
ͺͼͽΒͳͰͼͽͪͺΒͪͬͪͰͽͻͺͰΓͳͬͼͽͳͳͲͷͰΌ;ͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͬͰͻͳͼͺͬͰͼͽͳ
ͺͼͷͪͽͻͪͺͻͰͷͪͷͰͼͽ;ͼͽ;ͯͳͻͪΔͪ ͪͶͪͲ;
F2
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͈͉͇̺̾͋́ͣ
̸̸͉͇̺̺̓́ͣ͊́ͣͅ: ̓ͼ;ͪ͵ͽͰͻͳͯͰͼͽͪͫͳͶͳͲͪͳΒͰͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
̓ͪͯͪͼͰͬͺͳͽͪΔͰ͵͵ͻͰͽͳͲ;ΒͰ͵ͻͲͯͭͬͻͰͼͽ;ͯͰͪͽͪͽͷͰͯͪͶͳͬͰͻͼ͵ͪͰͽͻͺͰΓͳ
ͬͼͽ;ͭͻͱͪͬͪͷͳͻͪͽͰͻͳͽͻͳΒͳͪ͵ΒΒͱͳͬͰͳͼͽ;ͯͳͻͪK;
ͪͳͬ;ͳͽͪͬͰͺͼͷͪͽͻͪͰͺͺ;
ͶͪͳΒͰͯͫͳΒͪΒ;ͼͰͼͶͳͳͻͰͲ;Ͷͽͪͽͳ͆ͰͽͷͪΔͰͯͯͬͰͽͻͰΕͳͰͼͽ;ͯͰͪͽͪͼͷͪͽͻͪͯͪͻͰͶͳͭͳΒ
ͼ͵ͪͰͽͻͺͰΓͳͬͼͽ ;ͭͻͱͪͬͪͷͳͻ
ͼͬͪ͵ͳͺͰͽͳͰͷͪͼͽͪͬ ͽͷ ͺͳͽͪΔ;
ͯ͵ ͼͬͰͭͪ
1Ͱͬͳͯͳ;ͷͰΌ;ͻͰͶͳͭͳΒͼ͵ͳͷͽͻͬͰΔͳͷͪ͵ͳͯͪͲͪͪͻ;ͪͬͪΔͰͷͳͻͪ̓ͪͯͪͼͰͽͰͼͽͳͻͪͲͪͪΒ
ͼͽͻͪͲͶͳ͵ͪͷͰΌ;ͼͽ;ͯͰͽͳͷͪͼͪ̓ͳͅͳͳͲͰͽͻͪͶͰ͊ͻͫͳΒͰ
;ͪͬͪͼͰͼͽͪͽͳͼͽͳ͵ͳͻͰͶͰͬͪͽ
ͪ ͻͪͲͶͳ͵ͪ – ͼͽ;ͯͰͽͳ ͵Βͳ ͼͽ;ͯͳͻͪΒ; ; Β;ͱΒ ͼͻͺͼ͵Β ͺ͵ͻͪΒͳͳ ͻͰͶͳͭͳΒͼ͵ͳ Ϳͪ͵ͽͻ Ͳͪͽ
ͰΕͰͬͳͯͰ͵ͪͺͽͰͳΒͪͶͳͳͲͬͻ;ͭͻͱͪͬͪΔͪͷͳͻͪ F2
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$SBNFST
7
͇ͬͪͻͪͲͶͳ͵ͪͼͰͼͬͪ͵ͪ͵ͷͱͰ ͺͻͳͺͳͼͪͽͳͳΔͰͳͳͯͪͼͽ;ͯͰͽͳ ͼͪ̓ͳͅͱͳͬͰͪ
ͽͰͻͳͽͻͳΒͳ ͪ ͵ΒΒ ͺͼͽΒͳ ͼͽͪͶͪ ͽͰͲͳΒͪ ͳͲͷͰΌ; ͼͻͺͼ͵ͭ ͳ ͪͶͫͪͼ͵ͭ ͪͻͯͪ
ͺͻͳ Ͱͷ;
̸Ͷͫͪͳ
ͳͪ͵ ͬͰͻͼ͵ͳ ͰͷͭͰͪ ͲͪΒͰͯͳͪ
ͬͰΕͳͼ͵ͳ ͺͻͳͺͪͯͪΒ; ͬͰͻͼ͵ͳ ̽ͻ;ͭͷ ͆ͪͬͰͯͰ
ͽͻͰͫͪͽ;ͷͪͳͽͳ;͵ͽͰ͵ͼͽ;ͳΔͰͳͰͯͪͬͰΕͳͪͷͶͪͯͳͻͰͶͳͭͳΒ;͵ͻͳͼͽͳ͵ͪΒͰͯͪͯͼͳͷͫͶͪ
ͳͯͰͽͳͽͰͽͼ͵ͳͻͪͲͶͳ͵ͪͳͼͬͺͻͳͺͪͯͪΔͪͰͽͳ͵Βͯͻ;ͽͬͰΒͭͻ;ͺͳ
ͺͻͳͰͷ;ͽͻͳͫͪͶͳͲͪͷͳ
Ͱͽ͵;Ͷͽ;ͻͲͪͽͬͪͻͪΔͰͯͷͳͳͻͪΒ;;ͯͼ;ͪͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͪͷ
ͺͭͽͬͽΒͰͶͳͳΒͪ
ͼ;͵ͫͪͪͻͯͪͳͻͰͶͳͭͳΒͪͫͶͳͱͪ
͵ͪ͵ͪͬΒͰͼͶ;ͪΒ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ͉ͰͶͳͭͳΒͼ͵ͪͳͼ͵Γ;ͳ
ͬͼͽ ΒͰ ͬͰͷͪ ͻͪͳͻͰͪ ͺͻͪ͵ͼͪ
ͽͻͰͯ ͼͰΕͪΔͪ ;ͭͻͱͰͼͽͳ ͯ ͳͼͶͪͷͼ͵Ͱ ͻͰͶͳͭͳΒͰ ͽͪͳΒͰ
ͳͼͶͪͷͳͲͷͪ
ΒͰͼͽͰͭͽͬͭͶͫͪͶͳͿͰͷͰ
Ͱͷ;ΕͰͫͳͽͳͻͰͳ͵ͪͼͳΒͰ;ͽͰ͵ͼͽ;͈ͻͳͽͷͰ
ͽͻͰͫͪͺͻͰͰͫͻͰͭ;ͽͳͳͪͶͪͲ͵ΒͳͪͬͯͰ͋ͷͪͬͳΕͳ͊ͽͪΒͰͬͳΕ
ͯͪͼͰͷͶͪͯͳͪͻͪ
ͽͪΒͳͳͲ͵ΒͳͼͰͻͰͭͻ;ͽ;Β;ͼͽ;ͯͰͽͳͳͫ;ͯ;ΕͪͰͶͳͽͪͯͷͳͪͽͳͯͰͽͳͿͳ͵;Β;;͵ͿͰͼͳͪͶ
ͳͷ ͽͰͻͷͳͳͷͪ
ͯͼ ͼ ͯͻͰΌͰͷ ͻͰͶͳͭͳΒͼ͵ͷ ͲͪΒͰͯͳͷ
ͳͪ͵ ; ;͵;ͺΒ ͺͺ;ͶͪͳΒͳ
ͷͶͪͯͳ ͳͷͪ ͲͪͪΒ ͬͳͰ ͰͻͰͶͳͭͳͲͳ ͷͰΌ; ͳͷͪ ͵Βͳ ͼ; ͲͪͬͻͳͶͳ Ϳͪ͵;ͶͽͰͽͰ ͳͶͳ Β
;ͬͰ͵ͼͽ;ͯͳͻͪΒ;
;ͯͼ;ͪͰͼͪͲͪͬͻͰͷͼͻͰͯΔͷ
ͽΒͼͬͷ͵Ͷͷ
70 57
50
40 ͊ͽ;ͯͰͽͳ̓ͅ
30
͊ͽ;ͯͰͽͳ̹̻
20
10
0
͌ͭͻͱͪͬͪͷͳͻ ͆Ͱ;ͭͻͱͪͬͪ ͆Ͱͷͪͼͽͪͬ
ͷͳͻ
̻ͻͪͿͳ͵ ̽ͳͼͽͻͳͫ;ͳΒͪͯͭͬͻͪͼͽ;ͯͰͪͽͪͪͺͳͽͪΔͰͽͷͰͯͪͶͳͰͽͻͺͰΓͳͬͼͽͳͲͷͰΌ;
ͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͬͰͻͳͼͺͬͰͼͽͳ;ͭͻͱͪͬͪͷͳͻͪͽͰͻͳͽͻͳΒͳͪ͵ΒΒͱͳͬͰ
ͺͼͷͪͽͻͪ
ͺͻͰͷͪͷͰͼͽ;ͼͽ;ͯͳͻͪΔͪ ͪͶͪͲ;
709
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͽͪͬͬͳͼͽ;ͯͰͪͽͪͼͪͬͪͯͬͪ;ͳͬͰͻͲͳͽͰͽͪͽͷͰ͵ΒͪͻͰͶͳͭͳΒͼ͵ͪͲͪΒͰͯͳͪͳͼͺΓͪͬͪͪΒ
ͬͰΕͳͼͽͰͺͰͻͰͶͳͭͳΒͼ͵ͰͽͶͰͻͪͳΒͰͰͻͪͲͶͳ͵;Β;ͼͰͫͳͽ
ͺͼͷͪͽͻͪͺͻͰͷͪͻͰͲͳͯͰͳΒͪͶͷ
ͼͽͪͽ;ͼ;
ͯͼͷͰͼͽ;ͼͽ;ͯͳͻͪΔͪ́ΒͰͯͳͳͯͻ;ͭͳͳͼͶͪͷͼ͵;ͲͪΒͰͯͳ;ͬͳͯͰ͵ͪͬͰͻͼ͵;ͪͼͳ
ΒͪͳΒ;͵ΒͪͳͼͺΓͪͬͪͪΒͬͰΕͳͼͽͰͺͰͻͰͶͳͭͳΒͼ͵ͰͰͽͻͺͰΓͳͬͼͽͳ ͪͳͬ;ͫͪͺͯ;Ͳͻ͵ͪͺͻͰ͵
͈ͻͰͽͺͼͽͪͬΓͪͷ ͯͪ ͽͪ͵ͬͰ ͯͭͬͻͰ ͷͱͰͷ ͯͰͶͷ ͺͻͳͺͳͼͪͽͳ ͳͼͽͻͳΒͼ͵ͷͳͽͶ͵Β
ͺͲͪͯͳͳ– ͳΔͰͳͳͯͪΒͰͪͳͪͶͳͳͯͰͽͳͽͰͽͬͰ͵ͬͳͷͪͽ͵ͪͪͷͳͽͶͭͳΒͳ͵ΒͪͼͰͲͪͼͳͬͪ
ͪ ͺͻͳͺͬͰͼͽͳ ͼͬͪΒͪΔ; ͼͶͫͯͰ ͯ tΒͪͻͷͪi ͼͷͪͼ͵Ͱ ͬͶͪͼͽͳ ͌ ͫΒͪΔͰΔ; ͬͪ͵ͬͳ ͪͶͪͲͪ
ͳΒͰͰͬͪͱͪͳͳΔͰͳͪͯͪͼ;ͺͻͳͺͪͯͳͳͻͪͲͶͳͳͽͳͰ͵ͼͽͻͰͷͳͼͽͳ͵ͳͳͼͶͪͷͼ͵ͳͬͰͻͼ͵ͳ
ͭͻ;ͺͪͺͼͶͰͯΔͳͭͯͳͪ;ͼͬͰͽ;ͳͲͬͯͳͶͳͳͲͽͰͻͻͳͼͽͳ͵ͳͪ͵ͪͽͪͳͺͻͰ;ͲͳͷͪͶͳͯͭͬͻͼͽ
ͲͪΔͳ
ͽͳͳͯͪͼͽ;ͯͰͽͳ;ͺͻͪͬ ͽ;ͬͰͻͼ͵;ͲͪΒͰͯͳ;ͺͪͱͪΒ;͵ͪ ͺͻͰͽΔ;ͷͳͻ;͋ͪ͵ΌͰ
ͳΒͰͲͪͰͷͪͻΓͳͬͳͽͽͯͰͼͽ;ͯͰͪͽͪ͌ͳͬͰͻͲͳͽͰͽͪ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳͱͳͬͳ;ͫͶͪ
ͼͽͳ͊ͪΘͪ͵ͪ
ͭͯͰͼ;ͺͬͻͰͷͰͺͻͳͼ;ͽͳͳͳͯͰͽͳͲͫͭͯͰ͵ͶͰͺͶͳͽͳͲͬͪͳͺͯͰͶͪ;;ͽͪͻ
ͼͪͷͰͳͼͶͪͷͼ͵ͰͲͪΒͰͯͳͰ .BLTJNPWJǀ
#BLPWJǀ
#BLSBǁFWJǀ
#JTFSLP
́ͺͪ͵
ͳͽͰͻͰͼͪͽΒͰͺͷͰ;ͽͳͯͪͼͽ;ͯͰͽͳ
ͺͻͰͷͪͳͼͽͷͳͼͽͻͪͱͳͬͪΔ;
ͰͭͪΒͰͼͽͰͻͰͽͳͺͰ
ͺͻͰͷ̹ͪΔͪͳͷͪͷ;ͼͶͳͷͪͳͷͪ
ͯͼͯͪͰͺͼͽΒͰͼͽͪͬͬͳ͵ΒͳͫͳͼͰͷͭͶͳͷͪͻ͵ͳͻͪͽͳ
͵ͪͼͽͰͻͰͽͳͺͳͺͻͰͷͪͺͻͳͬͪΕͰͳͷ͵ͻͳͽͰͻͳΒ;ͷͳͷͪ ͪͅͻ͵ͬͳΕ͊ͪͬͳΕ
͆ͪΒͷͪΔͰ ͼͬͪ͵ͳ ͰͽͻͪͰͼͽͳ ͼͽ;ͯͰͽ ͳͲ ͳͼͺͳͽͳͬͪͰ ͺͺ;ͶͪͳΒͰ
͈ͻͪͬͼͶͪͬ; ͻ͵ͬ;
ͬͳͯͳ͵ͪͪ͵ͽͰͻͪͻͰͶͳͭͳΒͼ͵ͰͰͽͻͺͰΓͳͬͼͽͳ
ͪͼͬͪ͵ͳͯͬͪͯͰͼͰͽͳͼͽ;ͯͰͽ͵Βͳͼͽ;ͯͳͻͪ;ͺͻͰͼͽͳ
ͳ
ͯͼͼͬͪ͵ͳͺͰͯͰͼͰͽͳ͵Βͳͼͽ;ͯͳͻͪ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͉ͳͷ͵ͪͽͶͳ͵;ͻ͵ͬ;ͬͳͯͳ
͵ͪͬͯͰΕͰͭͳͳͳΒͪͽͻͪͬͰͻͼ͵ͳͽͻͬͰΔͪ ͬͳͯͰͽͳͭͻͪͿͳ͵
͐Ͱͽͬͻͽͳͪͼͽ;ͯͰͪͽͪͳͺͪ͵ͼͷͪͽ
ͻͪͯͪͳΒͰͯͪͻͰͶͳͭͳΒͼ͵ͪͲͪΒͰͯͳͪͰͺͻͰͯΔͪͳ ;ͳͲͪͲͳͬͪΔ;ͻͰͶͳͭͳΒͼ͵ͰͰͽͻͺͰΓͳͬͼͽͳ͌ͽͬͻ
ΌͰͪͻͪͲͶͳ͵ͪ;ͯͭͬͻͳͷͪͼͽ;ͯͰͪͽͪͳΒͰͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪ7
͆Ͱ͵ͪͯͻ;ͭͪͼͬͰͲͪΒͰͯ
͆ͳΒͰͯͪ
͈ͻͽͰͼͽͪͽͼ͵Ͱw ͊ͽ;ͯͰͽͳ̹̻
4
͉ͳͷ͵ͪͽͶͳ͵ͪͻ͵ͬͪ
͊ͽ;ͯͰͽͳ̓ͅ
́ͼͶͪͷͼ͵ͪͲͪΒͰͯͳͪ
7
͈ͻͪͬͼͶͪͬͪͻ͵ͬͪ
̻ͻͪͿͳ͵ ̽ͳͼͽͻͳͫ;ͳΒͪͿͻͰ͵ͬͰͳΒͪͯͭͬͻͪͪͺͳͽͪΔͰ͵ΒͪͻͰͶͳͭͳΒͼ͵ͪͲͪΒͰͯͳͪ
ͳͼͺΓͪͬͪͪΒͬͰΕͳͼͽͰͺͰͻͰͶͳͭͳΒͼ͵ͰͰͽͻͺͰΓͳͬͼͽͳͺͼͷͪͽͻͪͺͷͰͼͽ;ͼͽ;ͯͳͻͪΔͪ
ͪͶͪͲ;
7
F2
</>4JH
$SBNFShT7
710
͈͉͇̺̾͋́ͣ
̸̸͉͇̺̺̓́ͣ͊́ͣͅ: ̓ͼ;ͪ͵ͽͰͻͳͯͰͼͽͪͫͳͶͳͲͪͳΒͰͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
̸̸̸͉̹̓͋̾́̽̾͊͋́̈́́̀͏̸̸͉͇͇̺͇͎́̾́͆̓͊͌́̾͋́́͠͠ͅͅ
̓ͻ͵ͳͷͳͻͪ̓ͼͬ;ͳͅͰͽͳΒͳͪ͵;ͼͺͼͽͪͬΓͪΔͪͷͰΌ;ͪͻͯͭͺͻͽͰ͵ͽͻͪͽͪͺͬ
ͻͰͷͰΒͰͫͰͶͰͱͰͺͶͳͽͳ͵ͳͷͼ;͵ͫͳͷͪ
ͯ͵Βͳͼ;ͺΒͰͯͳͳͫͳͶͳͪͭͻͪͳͳͯͪͭͪͲͫͳΓ
ͳΒͰͪͻ;Ͱ́ͼͽͳͽ;ͳͪͶͳͲͪͳΒͪͼ;͵ͫͪͺͼͶͰͯΔͳͭͯͳͪ
ͺͻͰͺͲͪͽΓͳͬͪͪΒͺͻͰ;Ϳͻͷͳ
ͺͻͰͭͬͻͪ ͵Βͳ ͼͰ ͬͯͰ ;Ͳ ͺͼͻͰͯͬͪΔͰ ͷͰΌ;ͪͻͯͰ ͲͪΒͰͯͳͰ
Ͱ ͯͪΒͰ Ͱ͵ͳͬͪͰ ͻͰͲ;ͶͽͪͽͰ
͆ͳΒͰͯͪͼͽͻͪͪͳΒͰ;ͺͽͺ;ͼͽͳͲͪͯͬΓͪͳͼͯͳͷͪͼͬͪ͵Ͱͻ;ͯͰͺͻͰͭͬͻͪ͵ΒͰͬͯͰͺͻͰͯ
ͼͽͪͬͳͳͺͶͳͽͳ͵ͭͬͻͪͫͰΒ;ͼͽͻͪͪ͋ͪ͵ͬͪͼͳͽ;ͪͳΒͪ͵ͯͱͳͽͰΓͪ̓ͼͬͪͳͅͰͽͳΒͰͺͯ
ͭͻͰͬͪ ͼͰΕͪΔͰ ͪͻ;Ͱͼͽͳ ͼ;ͬͰͻͰͳͽͰͽͪ ͪ ͽͰͻͳͽͻͳΒͳ ͪ ͵Β; ͼͬͪ͵ͪ ͯ ͼ;͵ͫΓͰͳ ͼͽͻͪͪ
ͺͶͪͱͰͳͼͽͻͳΒͼ͵ͺͻͪͬ
ͺͲͳͬͪΒ;ΕͳͼͰͪͻͪͲͶͳͳͽ;ͪͻͭ;ͷͰͽͪͳΒ;̓ͯͺͻͳͺͪͯͳ͵ͪͼͻͺͼ͵ͭ
ͪͻͯͪ
ͼͰΕͪΔͰͯͪͼ;ΔͳͬͳͺͶͳͽͳ͵ͳͳͽͰͻͰͼͳͳͲͰͬͰͻͰͳͳͯͳ͵ΒͳͳͲͪͼͽ;ͺͪΒ;;
ͺͻͰͭͬͻͳͷͪ
͵ͪͳͻͪͼ͵ͻͪ͵ͳͲͷͰΌ;ͻͷͪͽͳͬͺͻͺͳͼͪͳͺͻͪͬͪͳͼͽͬͪͻͭ;ͱͳͬͪΔͪͺͻͪͬͪ
;ͼͬͪ͵ͯͰͬͳͳ
ͯͯͪͽͺͯͭͻͰͬͪͼͰΕͪΔͰͰͫͰͲͫͰͯͼͽͳͳͱͳͬͽͪ;ͰͳͲͬͰͼͼͽͳ̓Ϳ;ͲͳΒͳ
ͬͻͰͯͼͽͳͯͺͻͳͼͳͳͲͬͪͳͪͺͶͳͽͳ͵̹ͪͰͭͻͪͯͪ
͵ΒͪͪΓͰͪͷͫͳͬͪͶͰͽͰͺͻ;͵Ͱ
ͼΒͰͯͰ
ͼͽͻͪͰ
̓ͼͬͳͅͰͽͳΒͪͼ;͌ͼͽͪͬͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰͯͰͿͳͳͼͪͳ͵ͪͰͯͬΒͳͬͯͰͳͪ;ͽ
ͷͪ ͺ͵ͻͪΒͳͪ
ͪ ͼ ͯͻ;ͭͰ ͼͰ ͺͻͳͼͽ;ͺͳͶ ͺͽͺͳͼͳͬͪΔ; ͼͺͻͪͲ;ͷͪ ͻͷͪͶͳͲͪͳΒͳ ͯͼͪ
ͳͲͷͰΌ;̹Ͱͭͻͪͯͪͳ͈ͻͳͽͳͰ
ͽͲ̹ͬͻͳͼͰͶͼ͵ͭͼͺͻͪͲ;ͷͪ ̹ͻͳͼͰͶͼ͵ͳͼͺͻͪͲ;ͷ
͵ΒͳͷͼͰ
ͪͯͶͰͱͼͽͳͼͪͳͼͽͳͽ;ͳΒ͈ͪ͵ͻͪΒͳͰ;ͼͪͼͽͪͬ;͊ͻͫͳΒͰͺͻͰͼͰͪͼͪͷͺͻͭͶͪͰͰ ͰͲͪͬͳͼ
Ͱ
ͬͶͪͼͽͳ;͈ͻͳͽͳͳ̓ͪ͵ΒͰ͌ͳͬͰͻͲͳͽͰͽͼͽͪͷͰΌ;ͻͰͽ͵ͳͷͳͼͽͳͽ;ͳΒͪͷͪ͵ΒͰͳͼ;ͳͽͰ
ͭͻͳͼͪͰ;ͽͲͬ͵ͼͬͼ͵ͳͼͳͼͽͰͷ
ͽΔͰͭͬͳͼͽ;ͯͰͽͳͳͲͪͺͼͶͰͳͪΒͯͼͶͰͯͳΒͰͱͳͬͰͻͰͪͶͼͽ
͵ΒͪΒͰͲͬͪͳͺͻ͵ͶͪͷͬͪͪͪΒͬͳͳͷͺͻͪͬͳͷͪ͵ͽͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͽ;ͯͰͽͳͼͪͬͭ;ͳͬͰͻ
ͲͳͽͰͽͪ
͵Βͳͼ; ;ͺͻͳͶͳͳͯͪ ; ͼͬͪ͵ͯͰͬͷͱͳͬͽ; ͺͻͰͰ ͺͻͪ͵ͽͳͰ ͻͰͺͰͻ͵;ͼͳΒͰ
ͺͻͰͷͪ
ͪͶͪͲͳͷͪ ͳͼͽͻͪͱͳͬͪͪ ̓ͻͪͭͬͳΕ
ͰͯͬͼͷͳͼͶͰ ͯͫͳΒͪΒ; ͺͻͳͲͪͬͪΔͰ ͽͲͬ ̹ͻͳͼͰͶͼ͵ͭ
ͼͺͻͪͲ;ͷͪ ͌ ͽͪ͵ͬΒ ͼͳͽ;ͪͳΒͳ ͳͳ ͼͰ ͬͰͷͪ ͬͪͱͳͷ ͳͼͺͳͽͪͽͳ ͼͽͪͬͬͰ ͪ͵ͪͯͰͷͪͪ ͺͻͰͷͪ
ͺͽͰͳΒͪͶͯͭͬͻͳͷͪ͵ͽͰͻͳͷͪͪͻ;ͪͬͪΔͪͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͈ͻͰͽͺͼͽͪͬ͵ͪͳͼͽͻͪͱͳͬͪͪΒͰͼͽͰͯͪͼͰͼͽͪͬͬͳͼͽ;ͯͰͽͪͼͪ͌ͳͬͰͻͲͳͽͰͽͪ;̓ͼͬͼ͵Βͅͳͽ
ͻͬͳͳ ͳ ͼͽ;ͯͰͪͽͪ ͼͪ ͌ͳͬͰͻͲͳͽͰͽͪ ; ̹Ͱͭͻͪͯ; ͲͪͪΒ ͻͪͲͶͳ͵;Β; ; Ͱͳ ;ͶͭͰ ͺΒͰͯͳͳ
ͪ͵ͽͰͻͪ͵ͪͯͪΒͰͻͰͪͻ;ͪͬͪΔ;ͷͳͻͪͪ̓ͼͬ;;ͅͰͽͳΒͳ͇Ͱ͵ͳͬͪΔͪͼ;ͯͪΕͰ;ͺͻͪͬͼͽ;
ͯͰͽͳͳͲΒ;ͱͰͼͻͺͼ͵Ͱͺ͵ͻͪΒͳͰͳͼ͵ͪͲͪͽͳͯͪͶͰ͵ͬͰΕ;ͼͰͽΓͳͬͼͽͪ;Ͷͭ;͵Β;;ͺ͵ͻͰͽͪΔ;
ͼ;͵ͫͪͳͷͪΒ;ͺͻͰͯͼͽͪͬͳͳͪͶͫͪͼ͵ͭͪͻͯͪͳͶͳΔͰͭͬͭͺͶͳͽͳ͵ͭͬͻͪ
͵ͪͳͪ;ͽͳͪΒͰ
͵ΒͳͯͶͪͲͰͯͼͽͻͪͰͺͻͰͯͼͽͪͬͳ͵ͪͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰ
̓ͪͯͪ ΒͰ ͻͰ ͽͷͰ ͵ͪ͵ ͼͽ;ͯͰͽͳ ͺͻͰΔ;Β; ;ͽͳͪΒ ͵ͼͽͳͽ;ͽͳͬͳ ͪͻͯͪ ͵ͪ ͪ͵ͽͰͻͪ
ͪͻ;ͪͬͪΔͪͷͳͻͪ;Β;ͱΒͼͻͺͼ͵Βͺ͵ͻͪΒͳͳ
ͷͱͰͼͰ;ͳͽͳͯͪͼͰͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪͻͪͲ
Ͷͳ͵ͪͷͰΌ;ͼͽ;ͯͰͽͳͷͪ͵Βͳͼͽ;ͯͳͻͪΒ;ͪ͌ͳͬͰͻͲͳͽͰͽ;;̓ͼͬͼ͵Βͅͳͽͻͬͳͳͳͼͽ;ͯͰͽͳͷͪͼͪ
͌ͳͬͰͻͲͳͽͰͽͪ;̹Ͱͭͻͪͯ;ͺΒͪͬΓ;ΒͰͯͪ͵ͪͯͪͰΔ;Β;ͼͻͺͼ͵ͳͪͻͯ͵ͪͿͪ͵ͽͻͯͰͼͽͪͫͳͶͳͲͪͳ
ΒͰͷͳͻͪ F2
[/>4JH
$SBNFST7
͆ͪͳͷͰ
ͪ͵
ͼͽ;ͯͰͽͪͼͪ̓ͳͅͳ
ͼ͵ͻ ͯͬͼͽͻ;͵ ͷͪΔͳ ;ͯͰ Δͳͬͳ ͵ͶͰͭͪ ͼͪ ͌ͳͬͰͻͲͳͽͰͽͪ ; ̹Ͱͭͻͪͯ;
ͼͷͪͽͻͪ ͯͪ ͼͻͺͼ͵ͳ
ͪͻͯͰͷͪͳ͵ͪ͵ͬͭ;ͽͳͪΒͪͪͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻ͈ͪͷͳΓͰΔ;ͼ͵ͻͰͽͬͻͽͳͰͼͽ;ͯͰͪ
ͽͪͼͪ͌ͳͬͰͻͲͳͽͰͽͪ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
ͳͰͽͬͳͰͯͽͻͰΕͳͰΔͳͬͳ͵ͶͰͭͪ
711
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͪ͌ͳͬͰͻͲͳͽͰͽͪ;̹Ͱͭͻͪͯ;
ͽͪΒ;ͽͳͪΒΒͰͷͪͶͳ͊ͽ;ͯͰͽͳͼͪΒ;ͭͪ͊ͻͫͳΒͰͼ;͵ͻͳͽͳͳΒͳ
͵ͪͯͪΒͰͻͰͬͰͷͪͬͰͶͳ͵ͷ;ͽͳͪΒ;ͼͻͺͼ͵ͭͪͻͯͪͪͪͻ;ͪͬͪΔͰͷͳͻͪ͆ͪͳͷͰ
ͼͬͪ͵ͳͯͬͪͪ
Ͱͼͽͳͼͽ;ͯͰͽͼͪ͌ͳͬͰͻͲͳͽͰͽͪ;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
ͳͰͽͻͰΌͰͰͭͼͬͪ͵ͳͯͬͪͯͰͼͰͽͳ
ͼͽ;ͯͰͽ͵Βͳͼͽ;ͯͳͻͪ;ͺͻͰͼͽͳͳ
ͼͷͪͽͻͪͯͪͼͻͺͼ͵ͳͪͻͯͳͷͪͬͰͷͪͬͰͶͳ͵ͳ;ͽͳͪΒͪ
ͪͻ;ͪͬͪΔͰͷͳͻ͉ͪͪͲͶͳ͵Ͱ;ͼͽͪͶͳͷ͵ͪͽͰͭͻͳΒͪͷͪͯͭͬͻͪ
ͺͼͷͪͽͻͪͺͻͰͷͪͷͰͼͽ;ͼͽ;ͯͳ
ͻͪΔͪ
ͳͼ;ͽͪ͵ͬͰͶͳ͵Ͱ͇ͬͪΒͪͶͪͲ͵ͻͰͼͺͯͳͻͪͼͻͰͲ;ͶͽͪͽͳͷͪͳͼͽͻͪͱͳͬͪΔͪͰͽͰͻͼͽͰͻͰͽͳͺͪ
ͳͪ;ͽͼͽͰͻͰͽͳͺͪͪͳͼͽΒͺͺ;ͶͪͳΒͳ̻ͰͰͻͪͶ
͵ͪͯͪͼͰͬͶͪͼͽͳͽͳͪͻͯͺͼͷͪͽͻͪͳͲͯͬΒͰ
ͯͪͷ;ͼͰͯͯͰΓ;Β;ͳͰͭͪͽͳͬͳͪͽͻͳͫ;ͽͳͅͰΌ;ͽͳͷ
͵ͪͯͪͼͰͺͼͷͪͽͻͪ;͵ͽͰ͵ͼͽ;ͼͯͻ;ͭͳͷ
ͺͭͽͬͼͪͳͷͭͯͰͽͳΔͪ͵ͿͶͳ͵ͽ
ͯͪͼͰͽΒͰ͵ͿͶͳ͵ͽͻͰͲͳͯͰͳΒͪͶͫͶͳͱͳ
ͽͼͰ
ͼͽͻͪ ͳ ͼͽͰͻͰͽͳͺͳ ΒͪͰ ͳͼ͵ͪͲ;Β; ͪͅͻ͵ͬͳΕ͊ͪͬͳΕ
ͼͽͻ
͈ͰͽͻͬͳΕ
͑;ͬͪ͵ͬͳΕ
ͼͽͻ
͊ͽ;ͯͰͽͳͼͪͫͪ;ͳͬͰͻͲͳͽͰͽͪͷͭͬͳͰͼͪͭͶͪͼͼͽͳͺ͵ͪͲ;Β;͵ͪͯͪΒͰͻͰͺͻͰͳͼͽͰ
ͺͰͪ;ͽͳͪΒͪͪͶͫͪͼ͵ͭͪͻͯͪ;ͪͻ;ͪͬͪΔ;ͷͳͻͪͪ̓ͳͅ
ͺͻͳͰͷ;ͳͼͺΓͰͪͻͪͲͶͳ͵ͪͳΒͰ
ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪ ̸Ͷͫͪͼ͵ͳͪͻͯΒͰͫͰͲ;ͽͳͪΒͪͪͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻͪͪ̓ͳͅ
ͼͷͪͽͻͪ
ͼͬͰͭͪ
ͼͽ;ͯͰͪͽͪͼͪ͌ͳͬͰͻͲͳͽͰͽͪ;̓ͅͳ
ͼͽ;ͯͰͪͽͪͳͲͺͻͰͼͽͳͰ͌ͯͰͼͽ;ͯͰͪͽͪͼͪ
ͫͪ;ͳͬͰͻͲͳͽͰͽͪͼͰͺͬͰΕͪͬͪ͵ͪ͵ͻͪͼͽͰͼͽͰͺͰ;ͽͳͪΒͪ
ͺͻͳͰͷ;ͯͼͰͱͰͼ͵ͻͯͬͽͻͰΕͳ
ͼ͵ͳͳͲͼͲͪͼͽͪͬͯͪͪͶͫͪͼ͵ͳͪͻͯͳͷͪͬͰͷͪͬͰͶͳ͵ͳ;ͽͳͪΒͪͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻͪ;Β;ͱΒ
ͼͻͺͼ͵Βͺ͵ͻͪΒͳͳ ͬͳͯͰͽͳͽͪͫͰͶ;
F2
</>4JH
$SBNFShT7
712
͈͉͇̺̾͋́ͣ
̸̸͉͇̺̺̓́ͣ͊́ͣͅ: ̓ͼ;ͪ͵ͽͰͻͳͯͰͼͽͪͫͳͶͳͲͪͳΒͰͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
͆ͪͳͷͰ
ͬͭͪͺ;ͽͪͯͭͬͻͳͫͰͳͼͺͳͽͳͬͪͰͺͺ;ͶͪͳΒͰͼͰ͵Ͱͽͻͳ;;ͭͶͪͬͷ͵;ͷͰ
ͻͰͳΒͰͭ;ͽͳͪΒͪ
ͺͪͽͪ͵ͪΒͬͰΕͳ;ͯͰͼͽ;ͯͰͪͽͪ ͵ΒͰͯͰͽͻͰΕͳͰ
ͷͳͼͶͰͯͪͫͪͪͻͯͪͳͼͺΓͪ
ͬͪΒ;ͼͻͰͯΔͳ;ͽͳͪΒ
͵ͪͷͪͶͳ;ͽͳͪΒͫͪͰͽͳ͵ͪͰͽͳͽͰͽͪͰΔ;ΒͰ
ͼͽ;ͯͰͪͽͪͼͪ͌ͳͬͰͻͲͳ
ͽͰͽͪ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ ͳ
ͼͽ;ͯͰͪͽͪ ̹Ͱͭͻͪͯͼ͵ͭ ;ͳͬͰͻͲͳͽͰͽͪ ̺ͰͶͳ͵ͳ ;ͽͳͪΒ ͫͪ
ͪͻͯͪͺͻͰΔ;ΒͰ
ͼͽ;ͯͰͪͽͪͳͲΒ;ͱͰͼͻͺͼ͵Ͱͺ͵ͻͪΒͳͰͳ
ͼͽ;ͯͰͪͽͪ͌ͳͬͰͻͲͳͽͰͽͪ;
̹Ͱͭͻͪͯ;͉ͪͲͶͳ͵Ͱͼ;ͰͽͷͪΔͰ͵ͪͯͪΒͰͻͰͼͽͪͶͳͷͺͳΒͪͷͪͯͭͬͻͪ
ͪͶͳͼ;ͼͬͪ͵ͪ͵ͼͽͪͽͳ
ͼͽͳ͵ͳͲͪͪΒͰ F2
[/>4JH
$SBNFST7
͆ͪͳͷͰ
ͭͰͰͻͪͶͺͼͷͪͽͻͪ
ͼͽ;ͯͰͽͳͳͲͺͻͰͼͽͳͰͼ͵ͶͳΒͳͼ;ͺͻͳͺͳͼͳͬͪΔ;ͬͰΕͰͭ;ͽͳͪΒͪͺͻͳͺͪͯͳͳͷͪͫͰΒ;ͼͽͻͪͪ
;ͪͻ;ͪͬͪΔ;ͷͳͻͪͰͭͶͳΔͳͬͰ͵ͶͰͭͰͼΒ;ͭͪ͊ͻͫͳΒͰ ͬͳͯͰͽͳͭͻͪͿͳ͵
40
35
30
25
20
͊ͽ;ͯͰͽͳ̓ͅ
15
͊ͽ;ͯͰͽͳ̹̻
10
5
0
̹ͰͲ ͊ͷͪͶͳͷ ͊ͻͰͯΔͳ ̺ͰͶͳ͵ͳ ̺Ͱͷͪ
;ͽͳͪΒͪ ;ͽͳͪΒͰͷ ;ͽͳͪΒ ;ͽͳͪΒ ͬͰͶͳ͵
;ͽͳͪΒ
̻ͻͪͿͳ͵ ͇ͰͪͼͽͰͺͰͪ;ͽͳͪΒͪͳͼͻͺͼ͵ͭͳͪͶͫͪͼ͵ͭͪͻͯͪͪͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻͪ
ͪ̓ͼͬ;ͳͅͰͽͳΒͳ
ͺͼͷͪͽͻͪͺͻͰͷͪͷͰͼͽ;ͼͽ;ͯͳͻͪΔͪ ͪͶͪͲ;
͇͵;ͽͳͪΒͪͺͶͳͽͳ͵ͰͰͶͳͽͰ͊ͻͫͳΒͰͺͼͽΒͳͰͽͬͰΕͳͼͽͰͺͰͼͪͭͶͪͼͼͽͳͷͰΌ;ͳͼͺͳͽͳ
ͬͪͳͷͼͽ;ͯͰͽͳͷͪͼͪͫͪ;ͳͬͰͻͲͳͽͰͽͪ
ͺͪͲͪͫͰͶͰͱͰͰͻͪͲͶͳ͵Ͱͳͼ;ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͰ͊ͽ;
ͯͰͽͳͼͪ̓ͳͅͰͽͰΕͰͰͭΔͳͬͰ͵ͶͰͭͰͼͪ͌ͳͬͰͻͲͳͽͰͽͪ;̹Ͱͭͻͪͯ;ͼͷͪͽͻͪΒ;ͯͪͼͻͺͼ͵ͳ
ͺͶͳͽͳ͵ͳͬͻͰͷͪ;ͽͳͪΒͪͪͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻͪ
ͪͼͺͻͪͷ
ͪͶͳΒͰͷͰΌ;Δͳͷͪ
ͳͬͳͰͳ ͵Βͳͯͭͬͻͼͽ ͬͰͷͪͬͰͶͳ͵ͳ;ͽͳͪΒ
Ͳͪͪͻ;ͪͬͪΔͰͷͳͻͪͺͻͳͺͳͼ;Β;ͰͶͳͳ
ͷͪͼͺͼͽͬͰͭͪͻͯͪ
ͪͼͺͻͪͷ
́;ͯͻ;ͭͳͷͰͪͷͪͼͽͰͺͰͪ;ͽͳͪΒͪͺͼͽΒͰͻͪͲ
Ͷͳ͵ͰͷͰΌ;ͳͼͺͳͽͪͳͳͷͪ
ͪͶͳͰͰͺͻͰͶͪͲͰ͵ͬͳͻͰͯ͵ͰͽͳͻͳͺͻͰͪͽͪ ͬͳͯͰͽͳͽͪͫͰͶ;
͋ͰͻͪͲͶͳ͵ͰͼͰ;ͬͰΕͪͬͪΒ;;ͺͻͰͳ;ͽͳͪΒͪͪͪͻ;ͪͬͪΔͰͷͳͻͭͼ;ͱͳͬͽͪ͵ΒͳͯͶͪͲͳͯ
ͺͶͳͽͳ͵ͭͬͻͪ͵ͼͬͼ͵ͳ̸Ͷͫͪͪͪͳͺͬͼͽ;ͯͰͽͳͼͪͫͪ;ͳͬͰͻͲͳͽͰͽͪͺͻͳͺͳͼ;Β;Ͳͪͽ
ͬͰΕͳ;ͽͳͪΒͪͶͫͪͼ͵ΒͺͶͳͽͳ͵Βͬͻ;͵ͳ
ͫͪ͵ͪͽͼ;ͺͻͳͺͳͼͪͶͳͳͪͶͫͪͼ͵ͷͪͻͯ;́
ͬͭͪͺ;ͽͪͼ;ͳͲͻͳͳͽͳΒͳ;ͽͷͽͻͰͯ;ͼͽ;ͯͰͽͳ͌ͳͬͰͻͲͳͽͰͽͪ;̹Ͱͭͻͪͯ;͆ͪͳͷͰ
ͬͳ
713
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͽ;ͯͰͪͽͪ ͺͻͳͺͳͼ;ΒͰ ͬͰͶͳ͵ ͳ ͬͰͷͪ ͬͰͶͳ͵ ;ͽͳͪΒ ͺͶͳͽͳ͵ͷ ͬͻ; ͵ͼͬͼ͵ͳ ̸Ͷͫͪͪͪ Ͳͪ
;ͭͻͱͪͬͪΔͰͷͳͻͪ
ͯͰͭͪͪ͵
ͼͷͪͽͻͪͯͪΒͰͽͪΒͼͽͰͺͰ;ͽͳͪΒͪͬͰͷͪͬͰͶͳ͵͢ͳͬͰ͵ͶͰͭͰ
ͼΒ;ͭͪ͊ͻͫͳΒͰͼ;;ͷͰͻͰͳΒͰ;ͽΒͰͳ
ͳͺͪ͵
͵ͯͺͻͰ͵ͺͶͬͳͰΔͳ
ͺͼͽΒͳͳͯͰ
ͽͳ;ͬͰͻͰΔͰ– ͺͶͳͽͳ͵ͪͰͶͳͽͪ͵ͼͬͼ͵ͳ̸ͶͫͪͪͪͳͷͪͬͰͷͪͬͰͶͳ͵;ͽͳͪΒͪͪͻ;ͪͬͪΔͰ
ͷͳͻͪͪ̓ͳͅ ͬͳͯͰͽͳͽͪͫͰͶ;
͇ͬͭͺ;ͽͪͻͪͲͶͳ͵ͪ;ͯͭͬͻͳͷͪͼͽ;ͯͰͪͽͪͳͲͯͬͪͺͯ;Ͳͻ͵ͪΒͰ
ͼͽͪͽͳͼͽͳ͵ͳͲͪͪΒͪ F2
[/>4JH
$SBNFST7
.
͋ͪͫͰͶͪ ͊ͽͰͺͰ;ͽͳͪΒͪͺͶͳͽͳ͵ͭͬͻͪ͊ͻͫͳΒͰͳͺͶͳͽͳ͵ͭͬͻͪ͵ͼͬͼ͵ͳ̸Ͷͫͪͪͪͪ
ͯͰͼͽͪͫͳͶͳͲͪͳΒ;ͷͳͻͪͪ̓ͳͅ
ͺͼͷͪͽͻͪͺͻͰͷͪͷͰͼͽ;ͼͽ;ͯͳͻͪΔͪ ͪͶͪͲͳͼ͵ͪͲͪ;
̓ͪͯͪΒͰͻͰ;ͽͳͪΒ;ͺͶͳͽͳ͵ͳͰͶͳͽͪͫͰΒ;͵ͼͽͳͽ;ͽͳͬͳͰͽͳ͵ͳͲͪΒͰͯͳͪͪͽͰͻͳ
ͽͻͳΒͳ̓ͼͬͪͳͅͰͽͳΒͰ
ͼͽ;ͯͰͽͳͺͬͯͪΒ;ͯͷͰͻͰͳΒͰͳͲΒͪͬͰ
ͫͪ͵ͪͳ;ͼͶ;ͪΒ;ͺͻͰͰ
ͯͭͬͻͼͽͳ ;ͽͳͪΒͪ
Ͳͪͪͻ;ͪͬͪΔͰͷͳͻͪ;ͼͶ;ͪΒ;tͫͳͳiͺͻͳͺͪͯͳ͵ͪΒͰͯͭͳͯͻ;ͭͭ
ͪͻͯͪ ͇ͫͼͽͻͪͳ ;ͽͳͪΒ ͺͶͳͽͳ͵ͳ ͰͶͳͽͪ ;ͭͶͪͬͷ ΒͰ ͰΔͰ ͵ͪ ͼͻͰͯΔͳ
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ͳ
͈ͰͽͻͬͳΕ
͠
͇ͷͰͽͯͶͭͳΒͳͼͺͻͬͰͯͰͳ ͰͷͺͳͻͳΒͼ͵ͳͳͼͽͻͪͱͳͬͪΔͪ ͳͿͻͷͪͳΒͰ
;Ͳͻ͵;
ͳͼͽͻ;ͷͰͽ;ͳͽͰͻͰͼ͵ΒͻͰͪͶͳͲͪͳΒͳ
;͌͑;ͬͪ͵ͬͳΕ
͈͠ͰͽͻͬͳΕ ;ͻͳͺͻͳͻ
͊ͽ;
ͯͰͽͳͪͼͰͬͰͻ;̓ͼͬͪͳͅͰͽͳΒͰͻͰͲ;ͶͽͪͽͳͰͷͺͳͻͳΒͼ͵ͳͳͼͽͻͪͱͳͬͪΔͪͼͽͪͬͬͪ ͼͽͻ–
̓ͼͬͼ͵ͪͅͳͽͻͬͳ͍ͪͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳ
͈͉͇̺̾͋́ͣ
̸̸͉͇̺̺̓́ͣ͊́ͣͅ: ̓ͼ;ͪ͵ͽͰͻͳͯͰͼͽͪͫͳͶͳͲͪͳΒͰͷͳͻͪͪ̓ͼͬ;ͳͅͰͽͳΒͳ
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͠
͑;ͬͪ͵ͬͳΕ
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͉ͰͶͳͭͳͲͼͽ
͵ͿͰͼͳͪͶͪ ͯͳͼͽͪͪ ͳ ͷͰͼͽ ͬͰͻͼ͵Ͱ
ͺͻͳͺͪͯͼͽͳ ; ͼͽͻ;͵ͽ;ͻͳ ͳͯͰͽͳͽͰͽͪ ͼͽ;ͯͰͪͽͪ ͌ͳͬͰͻͲͳͽͰͽͪ ; ̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
; ̀
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̿ ͚;ͻͳΕ ͺͻͳͻ
͆ͪͳͪͶͳ ͳͯͰͽͳͽͰͽ ͳ ͻͰͶͳͭͳΒͪ ͼͽͻ –
̹Ͱͭͻͪͯ
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̹Ͱͭͻͪͯ; ͌ ͊ͽ;ͯͰͽͳ ͪ ͼͰͬͰͻ; ̓ͼͬͪ ͳ ͅͰͽͳΒͰ ͻͰͲ;Ͷͽͪͽͳ ͰͷͺͳͻͳΒͼ͵ͳ ͳͼͽͻͪͱͳͬͪΔͪ
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ception of SFMJHJPVTBOEFUIOJD JO
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UIFBTTPDJBUJPO PG UIPTFBUUJUVEFTXJUINBOJGFTUFE
EJTQPTJUJPOTUPXBSEDPOGFTTJPOBMBOEFUIOJDEJTUBODJOHGSPNUIFDPOTUJUVFOUSFMJHJPVTBOEFUIOJDHSPVQTJO
,PTPWPBOE.FUPIJKBXBTUFTUFEJOUIFQBQFSJODPNQBSBUJWFQFSTQFDUJWF5IFSFTFBSDIXBTDPOEVDUFEPOB
RVPUBTBNQMFPGSFTQPOEFOUTJO/PWFNCFS
KEYWORDS: 4FSCJB
,PTPWPBOE.FUPIJKB
TUVEFOUT
SFMJHJPVT JO
UPMFSBODF
BDUPSTPGUIFEFTUBCJMJ[BUJPO
of peace.
719
327:172.4
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̸̺̻͇̹͊̾͊͋́͌̈́̈́́̀͌ͅ–̾̽́͊͠ͅ,̸͈́͊̾,͋
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720
̸͉̺͇͈͉͇̺̽́̾͊̾͋́ͣ͠: ̓ͿͶͳ͵ͽ͵ͶͳΒͪͶͰͳͪͳͪͶͰͼͬͰͼͽͳ;ͭͶͫͪͶͳͲͷ;– ͷͰͯͳΒͼ͵ͳͪͼͺͰ͵ͽ
̺͇͌̽
͊ͺͰͳΒͪͶͳͯͻͰͯtͰͽͳͻͳΒͪͪͪͪͺ͵ͪͶͳͺͼͰiͰͷͪ͵̹ͭ;ͯͰͼͽͪͭͪ
ͺͻͰͯͬΌͰͯͻ̸ͯͻͰͪ
ͼͷ͑͵ͰͿͷ
ͯͰΒͰ͵ͻͪΒͰͷͷͪͻͽͪͭͯͳͰ;Ͷͽͳͷͪͽ;ͷͲͬͪͳͷ̹Ͱͭͻͪͯ;tͺͻ
ͷͰͳͼͬͰͼͽͳͪͻͯͪi
ͺ;ͯ;ͳͲͫͭͪͽͭ͵ͻͺ;ͼͪ͵ͶͳΒͪͶͳͳͯͰΒͪ
͵ΒͪͺͯͻͪͲ;ͷͰͬͪͯͪΒͰͯͪ
ͷͪͶͳͪͻ̹ͯͪͪͶ͵ͪ;Ͱͼͪͷ ͽͰͷͪ ͺͻͪͬͪ ͪͳͪͶ;ͼͬͰͼͽ ͬͰΕͷͻͪͯͪtͪ;ͳͯͪ
ͬͶͳͳͺͽ;ΒͰͼͬΒͰ;ͫͳͰi ͉ͰΓͳΕ
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͈ͻͳͼͽͪΒͪΔͰͯͪͪͷ
ͺͻͰͯͽͬͪͻͪΔͪͳͲͪͽͬͪͻͪΔͪͺͭͶͪͬΓͪ
;ͼͶͬͲͪ;ͶͪͲͪ͵;;ΒͰͯͳΔͰ;
̾ͬͻͺ; ͫ;ͯͰ ͳ tͽͬͪͻͪΔͰ ͭͶͪͬͰ ͳ ͻͰ͵ͼͽͻ;͵ͳΒͪ ͼͬͰͼͽͳi ͺͻͰͯͼͽͪͬΓͪ
Ͳͪͺͻͪͬ
ͺͪͻͪͯͳͭͷ;
ͳͲͭͻͪͯΔͰ ͬͭ Ͱͬͻͺͼ͵ͭ ͳ ͼͬͰͽͼ͵ͭ ͳͯͰͽͳͽͰͽͪ
; ͵ΒͰͷ ͳ ͺͼͶͰͯΔͳ tͼͳͷͫͶͳ ͵ͶͰ͵ͽͳͬͰ
ͬͰͶͳͳͰͳͪ;ͽͰͽͳͼͽͳ͊ͻͫͪiͷͻͪΒ;ͯͪͫ;ͯ;ͼͪͷͶͰͬͰͳ;͵ͶͳͲͪͽͻͼ͵ͳͷͺͭͳͷͪͬͰ
ͳͯ;ͼͽͻͳΒͰͼͬͰͼͽͳ͋ͻͰͫͪͶͳͳͺͷͳΔͪͽͳͯͪͼͰͪͬͪ͵ͬ;ͬͻͼͽ;ͽͬͻͰͰͫͰͲͫͲͳͻͼͽͳ
͵ͪ͵ͬͪ
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ͳͽͳ;ͫͳͶ͵ͷͳͼͽͻͳΒͼ͵ͷ
ͺͰͻͳͯ;ͬͰͼͻͺͼ͵Ͱͯͻͱͪͬͼͽͳ
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ͲͪͼͶ;ͱ;Β;Εͳ
ͳͳ; ͺͬͪͶ; ͽͬͻͪͪ ͺͻͺͪͭͪͯͭ ͷͰͯͳΒͼ͵ͭ ͷͯͰͶͪ ͭͶͫͪͶͳͲͷͪ ͯͫͻͷ ͬͶͪͯͪΔ; ͳ
ͳͲ;ͲͰͽͷ– ͺͯͪͳ͵ͷͺͽͰͳΒͪͶ;
͊́͊͋̾͊ͅ,̸̸͈͉͉͇́͊͋͊͆͊͋
͊;ͽͳͼ͵ͳͭͶͰͯͪ
ͺͻͰͷͪͺͻͺͪͭͪͯͷͷͰͯͳΒͼ͵ͷͷͯͰͶ;͵Βͳͼ;ͺͻͰͼ͵ͻͭͯͳͪ
͵ͪͺͳͽͪͶ Ϳͻͷ;ͶͳͼͪͶͳ ͆ͪͷ ͐ͷͼ͵ͳ ͳ ̾ͯͬͪͻͯ ͎Ͱͻͷͪ
ͻͰ ΒͰ ͼͳͼͽͰͷͼ͵Β ͺͻͳͼͽͻͪͼͼͽͳ
ͷͰͯͳΒͪ
ͳΒͰ ͳͿͻͷͪͳΒͰ ͪͷͰΔͰͰ Βͪͬͼͽͳ ͺͷͪͱ; ͯͻͱͪͬͪΔ; Ͱ͵ͻͳͽͳ͵ͭ ͼͽͪͽ;ͼͪ ͵ͬ
̽ͻ;ͭͳͷͻͰͳͷͪ
ͭͻͪΌͪͳͼͽͪΒ;;ͼ͵ͻͪΕͰͳͲͪ;ͫͳͽ;ͬͻͼͽ;ͳͿͻͷͪͳΒͪ͵Βͪͳͳͼͽͳͼ͵ͳ
Ͳͪͳͷͪ
ͲͪͬͪΓ;Β;Εͳͼ;ͬͰͻͰͳͷ͵ͽͻͶͻͳͷͪͷͰͯͳΒͪ̽͵ͶͰͳͯͰͽͪ ͵ͽͻͶͪͺ͵ͪͲ;ΒͰͺͻͳͷͰͻ
ΒͰͯͭͯͪΒͷΕͳΒͳͭͶͫͪͶͳͷͰͯͳΒͪ
͊ͳ̾̾ͪ
ͳΒͪΒͰt;ͻͰͯͳ͵ͪͻͰͯͪ͵ͳΒͪͫͳͶͪ
ͳͽͯ
ͭͯͳͰͺͯ͵ͽͻͶͷͬΒͰΒͰͯͳͳͰͺͼͽͪͬΓͰͰ;ΔͰΒͭͶͪͬΒ͵ͪͰͶͪͻͳΒͳ
͇ͯͰΓͰΔ;
ͪͷͰͻͳ͵ͰͬΒͼ͵ͰͲͪͺͼͳͶ͵ͰͺͰͻͪͳΒͰ́;ͷͰͼͽͯͪͺͻͰͯͼͽͪͬΓͪΒ;ͯͭͪΌͪΒͰͪ͵ͬͳ͵ͪ͵ͬͳͼ;
ͫͳͶͳ
ͳͼ;ͺͻͳͲͬͯͳͶͳ;;ͻͰͱͳΒͳ͏̸́ͳ͈Ͱͽͪͭͪi .FZTTBO
͊;ͽͳͼ͵ͳΒͰͯ
ͼͽͪͬͫΒͪΔͰΔͰͲͪͽͪ͵ͪͬͻͪͲͬΒͯͭͪΌͪΒͪΒͰͼͽͰͳͽͰͻͰͼ͵ͪͺͳͽͪͶͪΒͰͺͼͽͪͼͬͳͺͪͻͪͷͰ
ͽͪͻͻͪͲͭͻͪͳͰΔͪͳͲͷͰΌ;ͭͪͽͫͳͷͰͯͳΒͳͽͻͰͫͪͶͯͪͫ;ͯ;ͳͭͪͽͼͽͬͪͻΒͰͼ;
͑ͽͪ ͽ ͵͵ͻͰͽ Ͳͪͳ ͊ͬͳ ͺͻͫͶͰͷͳ ͺͻͰͯͼͽͪͬΓͪΒ; ͼͰ ͳ ͫΒͪΔͪͬͪΒ; ͼͪ ͼͽͪͬͳͽͪ
Ͱ͵ͷͳΒͰͳ͵ͻ;ͺͭͿͳͪͼͳΒͼ͵ͭ͵ͪͺͳͽͪͶͪͅͰͯͳΒͳͼ;;ͼͷͰͻͪͬͪͳͰͯͰͷ͵ͻͪͽͼ͵ͳͷͳΓͰͬͳ
ͷͪ
ͪͼͬͪ͵ͪ͵ͻͳͽͳ͵ͪͼͰͬͰΕ;ͺͬΒ; ͳͼ͵Γ;;ΒͰͳͲΒͪͬͼͽͳ
ͳͶͳͷͪ͵ͼͳͷͪͶͷͪͻͭͳͪͶͳͲ;ΒͰ͋ͷͰ
ͪͻ;͵;ͳͯ;ͽͲͬͿͳͶͽͰͻͳ͵ͻͲ͵ΒͰͷͻͪͯͪͼͰͺͻͺ;ͼͽͳͼͬͪ͵ͪͬͰͼͽͬͶͪͼͳͽͬͪͯͷͰͯͳΒͳͷͪ
;ͽͳͪΒͭͶͪͳͬͪͪ
ͳͲͬͻͳͳͿͻͷͪͳΒͪ
ͻͭͪͳͲͬͪͳͺͻͳ͵ͻͳͬͰͳͺͻͳͽͳͼͳͳͰ͵ͪͯͪͪͽͳ
͵ͷ;ͳͲͪͷ
ͪͯͪͪͼͻͪͽͺͻͽͳͬͽͰͻͻͳͲͷͪ
ͳͶͳ;ͪΒͬͳΒͰͯͫͪ
ͺͬͼͽͻ͉ͪͯ;ͼͳΒͰ͆ͪͽͪΒ
ͪͳ
ͬͰͼͽͳ ͼͳͼͽͰͷͪͽͼ͵ͳ ͺͼͽͪΒ; ͺͻͺͪͭͪͯͰ ͺͻ;͵Ͱ
ͪ ͭͻͪΌͪͳ – ͺͯ ͺͻͳͽͳͼ͵ͷ tͼͬͰͽͰi
ͲͪͺͬͰͼͽͳͯͪΒͰͬͻͬͪͷͰͻͪͭͶͫͪͶͳͲͷͪͪͷͰͻͳ͵ͪͳͲͪͳΒͰͺͻͿͳͽͳͶͳͽͻͱͳͽͰ– ͺͼͽͪΒͰͺͽ
ͻͪ ͼͪ ͺͻͪΔͰͷ ͳͶ;ͲͳΒͷ ͯͪ
ͪͬͯ
ͷͱͰ ͯͪ ͫͳͻͪ ̽Ͱͷ͵ͻͪͽͳΒͪ
ͳΒͪ ͼ; ͺ͵ͻͰͽͪ͵ͪ
721
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͪͭͪͽͻͱͳͽͰͳ;ͼͺͰͳͷͯͰͶͳͷͪͳͺ;ͶͪͳΒͰ
ͺͼͽͪΒͰͪͷͫͳΒͰͽ;͵ΒͰͷͼͰͳͻͳͳͻͪͳͪͶ
ͼͽ
ΒͪͬͷΔͰΔͰ͵ͪͻͪ͵ͽͰͻͳͰͼͳͬͳͶͷ
;Ͳ͵ͼͽͪͽΒͪͪΔͰͷΕͳ
ͺͪͳ͵ͪ͵ͰͼͶ;ͪΒ
ͯͫͳΒͪ;ͼͽͻ;ΒͶͳͽͰͻͪͽ;ͻͳͼͬΒͺͻͰͺͲͪͽΓͳͬͳͳͲͻͪͲ– ͵ͶͳΒͪͶͪͯͰͷ͵ͻͪͽͳΒͪtͅͰͪͳ
ͲͪͷͻͪͼͽͪͷΕͳͰͷͳͬ;ͳͽͪͬͪͷͻͪͶͰͳͯ;ͬͰͬͻͰͯͼͽͳ
ͫͰͲͫͲͳͻͪͪͽ͵ΒΒΒͰ
ͭͻ;ͺͳͳͶͳͯͻ;ͽͬ;ͻͰi &MMVM
ͼͽͻ
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ͺͻͳ Ͱͷ; ͼͰ ͯͻͱͪͬͳ ͪͺͪͻͪͽ ͺͼͽͰͺͰ
723
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͬͯͳͪ;Ͷͭ;͵ͻͯͳͪͽͻͪͳͽͰͻͪͳͪͶͳͲͪͳΒͪͪͳͪͶͰͯͻͱͪͬͰ
͵ΒͪͼͰͼͪͼͽΒͳ;ͼͬͰ
ͬͰΕͰͷͼͽͻͪͽͰ͵ͷ;ͽͳͪΒ;ͷͰΌ;ͪͻͯͭ͵ͽͰ͵ͼͽͪͪͯͻͱͪͬͰͪ͵ͽͳͬͼͽͳ
ͺͼͰͫͺͽͻͪ
ͼͪͳͪͶͳͷͺͽͻͰͫͪͷͪͳͲͪͽͰͬͳͷͪ +FTTPQ
͐ͳͽͪͬͪͽͰͶͭͳΒͪ
ͽͰͻͳΒͼ͵ͳͳͳͼ͵;ͼͽͬͰ
ͼͶͪΔͪͼͰͪ͵ͰͺͽtͺͻͳͲͬͯΔͰͺͻͳͼͽͪ
͵ͪiͺͲͪͽͭͪͷͰͻͳ͵ͭͬͳͪͻͪͳΔͰͭͬͭͻͯͪͰͶͳ͵̺ͪͶͽͰͻͪ̈́ͳͺͷͪͪ
͵ΒͳΒͰ͵ͪ͵Γ;
; ͵ͷͺͰͽ; ͪͭͻͰͼͳͬͰ ͺͻͺͪͭͪͯͰ ͺͻͰͺͲͪ tͼͽͬͪͻͪΔͰ ͺͬͳͬͪΔͪ ͳͶͳ ͺͻͳͲͬͯΔ;
ͺͻͳͼͽͪ͵ͪi
ͽΒͼͺͼͫͼͽͺͼͽͳͲͪΔͪͺͻͳͼͽͪ͵ͪΒͪͬͼͽͳͺͷΕ;ͽͰͳ͵ͪͺͻͺͪͭͪͯͰ
ͪͯͻͰ
ΌͰͰͳͯͰΒͰ͵ΒͰΒͰͽͪΒͪͬͼͽͪͺͰͽ͵;ͯͫͳΒͪͶͪ͋ͳͷͰ;ͺͻͪͬΓͪtͼͺͰͳΒͪͶͳͲͬͪͪ͵Ͷͪͼͪͯͭ
ͬͻͳΓ;ͯͳ
ͳͺͶͳͽͳͪͻͳͳ͵ͪͺͳͽͪͶͳͼͽͳ͵ΒͳͪͷͯͪͪͼͪͷͰΕ;ͼͬΒͪͷͳΓͰΔͪ
͵Βͳͪͷ
ͼͰͼͷͰͰͼ̺ͪ͋Ͱ͵ͻͪͪ
ͳΒͰͶͪͱͳͳͯͷͪͲͯͰͼͬͪ͵ͯͰͬ;ͶͪͲͰ;ͪͰͯͷͬͰͳͳΒͰͪͼͻͰͳ
ͼͬͪ͵ͯͰͬͽͻ;Β;
ͯ͵ͷͳͷͳͼͶͳͷͯͪͼͷͺͽͺ;ͲͪͽͳΕͰͳͳͲͯͻͪͬͳͼͰͯͰΕͳ;;ͯͫͳͷͪͼ
ͶΔͪͪͷͪ ; ͼͬΒͳͷ ͯͷͬͳͷͪ
ͭͶͰͯͪΒ;Εͳ ̺͋
ͼͶ;ͪΒ;Εͳ ͻͪͯͳ
ͳͽͪΒ;Εͳ ͬͳͰ
ͳͶͳ ͼͰͯͰΕͳ
ͳͼͺͻͰͯͼͬͭ͵ͷͺΒ;ͽͰͻͪ̈́ͳͺͷͪΓ;ͯͰͽΒͬͰͶͳ͵;ͬͰΕͳ;͵ΒͪͰͺͻͳͺͪͯͪͼͺͰͳΒͪͶͳͲͬͪΒ͵Ͷͪͼͳ
ͯͰͿͳͳͰ ͵ͪ ͲͪͫͶ;ͯͰͶ ͵ͻͯi $IPNTLZ
ͼͽͻ –
̀ͪ ͺͭ ͈͉ ͳͯ;ͼͽͻͳΒͰ
;;ͽͪͻ
ͳͯ;ͼͽͻͳΒͰͼͬͰͼͽͳ
ͬΒͰͺͼͽͪͶͪͺͻͰ͵;ͺͪͳΒͪ;ͼ͵Ͷͪͯ; ͼͪͷͼͽͪͻͷ̈́ͪͼͬͰͶͬͷͽͰͲͷͺͻͰ
ͷͪ͵ΒΒtͯͰͷ͵ͻͪͽͳΒͪͯͲͬΓͪͬͪͯͪͼͰ;ΒͰͭͶͪͼΓ;ͯͳ
ͪͶͳΒͰͲͪͯͪͽͪ͵ͳͽͰͶͰ͵ͽ;ͪͶͪͯͪͼͳͭ;ͻͪ
͵ͪ͵ ͫͳ ͽͪΒ ͭͶͪͼ ͳͷͪ ͺͰͪͽ ͳͼͺͻͪͬͭ ͵;ͻͼͪi ́Ͷͳ
͵ͪ͵ ͽ ͽ;ͷͪͳ ͐ͷͼ͵ͳ
tͺͻͺͪͭͪͯͪ ΒͰ
ͯͰͷ͵ͻͪͽͳΒͳͳͼͽͽͳͪͼͳΓͰͽͽͪͶͳͽͪͻͳͲͷ;̸ͺͪͻͪͽͲͪͷͳΓͰͰͻͪͲͶͳͳͽͼͽͳ;ͷͳΓͰΔ;
͵Βͳͳ͵ͻͺͻͳͻͪͯ͵ͽͻͳͰͯͻͱͪͬͰͻͰͶͳͭͳΒͰͳͰͶͳͷͳͳͰͻͪͳͪͶ;͵ͻͳͽͳ͵;ͯͳͼ͵;ͼͳΒ;
ΒͰͯͪ ΒͰͯ ͺͻͿͳΔͰͳΒͳͷͰͽͯͪ
͵Βͪͪͼ ͰͿͰ͵ͽ ͼͺͻͰͪͬͪͯͪ ͬͳͯͳͷ ͽͭͶͰͯͪͷ
ͯͪ
ͪ;ͳͷͳͻͪͲ;ͷͰͷͼͬͰͽ;͵ΒͰͷͱͳͬͳͷi ͐ͷͼ͵ͳ
ͼͽͻ
͊ͪͭͶͰͯͪͬͪΒ;ΕͳͺͼͶͰͯͳͰ ͬͪ͵͵ͳͺͳͻͪͭͯͰͶͬͪΔͪͳͯ;ͼͽͻͳΒͰ ͼͬͰͼͽͳͼͪ Βͪͼ ͺͻ
ͿͳͶͳͼͪͷ͵ͪͯͻͬͼ͵ͷͼͬͷ
ͷͱͰͼͰͲͪ͵Γ;ͳͽͳͯͪΒͰ;ͼͶ;ͪΒ;ͭͶͫͪͶͳͲͷͪͻͰͼͬΒͰͬͻͼ
ͷͬͳͯ;ͰͳͷͺͰͻͳΒͪͶͳͲͷͪ ͺͲͪͺͪͯΔͪͬͪΔͪ
ͬͰͼͽͰͻͳͲͪͳΒͰ
ͪͷͰͻͳ͵ͪͳͲͪͳΒͰͳͶͳͷͰ͵ͯͪͶ
ͯͳͲͪͳΒͰ
ͼͬͰͽͪ
͵Βͳ ͺͳͽͪͬͪ ͳͲͬͻͼͽ Ͷ͵ͪͶͳ ͵;Ͷͽ;ͻͪ
͵ͳͬͪ ͪͳͪͶͰ ͳͽͰͻͰͼͰ ͳ
;ͳͽͪͬͪͻͪͲͶͳͳͽͼͽ
͌ ͲͰͷΓͪͷͪ ͵Βͳͷͪ ΒͰ ͪͷͰΔͰͪ ͼ;ͯͫͳͪ ͵ͶͳΒͪ
ͼͰΒͰ ͼͰ ͼͰͷͰ tͭͰͰͽͼ͵ͳ ͷͯͳͿͳ͵ͬͪͰ
ͯͰͷ͵ͻͪͽͼ͵Ͱ͵;Ͷͽ;ͻͰi ͉ͰΓͳΕ
ͼͽͻ
͇ͪΒͰͪͷͰͽ;ͽͪͼͺΓͪ
ͺͯ;ͺͳͻͰͼͰ͵ͶͳΒͪͶ
ͳͷͷͰͻͪͷͪͳͪΒͰΕͰͼͰ͵ͻͳΒͰͳͲͪͷͪͳͺ;ͶͪͽͳͬͰͿͻͷ;ͶͰͯͪΒͰͻͰtͳͯͰΒͳͼͶͫΌͰΔͪͳ
ͪͳͪͶͰͰͲͪͬͳͼͼͽͳi͊ͽͬͪͻͪͼͰ͵;Ͷͽ;ͻͳͪͷͫͳΒͰͽ;͵ΒͰͷͪͳͪͶͪ͵;Ͷͽ;ͻͪ ͺͼͽͪΒͰ
Ͷͪ ͳͷͳͽͪͳΒͪ ͵;Ͷͽ;ͻͰ ͲͪͺͪͯΔͪͽͬͪ
ͼͬΒͰͬͻͼͪ ͵;Ͷͽ;ͻͪ ͺͰͻͳͿͰͻͳΒͪ ; ͵ΒΒ ΒͰ ͯͼͽͳͭ;ΕͰ
;ͷͰͽͼͽ͵ͺͳͻͪΔͪ
ͺͻͳͷͰͽΒͰͯͼ;ͼͽͬͪͷͫͳͳΒͪ
ͫͳΓͰͺͪͼͳͬͼͽͳͳͺ͵ͻͼͽͳ
ͽΒͰ
ͺͼͶͰͯͳͪͯͰͶͬͪΔͪͷΕͰͲͪͺͪͯͰͳͯ;ͼͽͻͳΒͰ ͼͬͰͼͽͳ
;͵ͻͪͽ͵
tͰ͵ͻͰ͵ͽͪ͵;Ͷͽ;ͻͪ
ͺͻͽͳͬ
͵;Ͷͽ;ͻͰͪͰͽͻͪͯͳͳΒͰ
ͪͰͷ;ͼͰͿͻͷͳͻͪ͵;Ͷͽ;ͻͪͽͺͻͪͺͲͪͺͪͯΔͪͬͪΔ;i ͉ͰΓͳΕ
ͼͽͻ
͋ͪΒ͵;Ͷͽ;ͻͳ͵ͶͳΒͪͶͳͲͪͷͳͷͪ;ͼͬͷͺͻΒͰ͵ͽͷͲͪͯͪͽ͵;Ͱ͵ͼͺͶͳͳͽ;ͷͳͼͳΒ;tͳͬͳͶͳ
ͲͬͪΔͪͳͺͻͪͬͯͪͬͪΔͪͳͲͻͪͫΓͳͬͪΔͪi )PGCBVFS
ͼͽͻ
͈ͻͷͰͰ͵ΒͰͭͶͫͪͶͳͲͪͷͼͫͷͯͼͳͪΒͪͬΓ;ΒͰ͵ͻͳͲ;ͳͯͰͽͳͽͰͽͪ
ΒͰͻt͵ͯͺΒͰͯͳͪͪͳ
ͯͻ;ͽͬͰͳͭͻ;ͺͪͳͲͪͲͳͬͪΒ;ͰͺͬͰͻͰΔͰ
ͺͷͰͽΔ;ͳͲͪͫͻͳ;ͽͼͽ
ͪͺͻͪΕͰͰͼ;ͭͰͰͻͪͶͳͲͪͳΒͷ
724
̸͉̺͇͈͉͇̺̽́̾͊̾͋́ͣ͠: ̓ͿͶͳ͵ͽ͵ͶͳΒͪͶͰͳͪͳͪͶͰͼͬͰͼͽͳ;ͭͶͫͪͶͳͲͷ;– ͷͰͯͳΒͼ͵ͳͪͼͺͰ͵ͽ
ͼͽͻͪͪͯͺͻͷͰͪ<>̻ͶͫͪͶͪ͵ͰͽͻͪͳΒͪͷΕͳͯͬͯͳͯΒͪͪΔͪͫͰͲͶͳͳͼͽͪͯͪͻͯͪͳ
ͻͷͳ
ͫͰͼͻͪͫͻ;ΒͰͯͭͬͪͻͪΒ;Ε;ͳͯͰͽͳͿͳ͵ͪͳΒ;ͼͪͲͪΒͰͯͳͷ
ͺͻͳͲͬͯͳͯͰͼͽͪͫͳͶͳͲͪͳΒ;
ͺͼͽΒͰΕͰͭͳͯͰͽͳͽͰͽͪ
ͯͬͯͳͯ͵Ϳ;ͲͳΒͰͳͰͼͳͭ;ͻͼͽͳ
ΒͰͯͷͻͰΒ;
ͺΒͪͷͭͶͫͪͶͭͼͬͰ
ͽͪͶͳͰΒͰͼͰͶͿͺͰͻͼͺͰ͵ͽͳͬͰ
ͽͺͬͱͳͬΓͪͬͪͪͳͪͶͽͶi ̹ͱͳͶͬͳΕ
ͼͽͻ
534–
͋ͪ͵ͼͰ;ͷͰͼͽͯͰͷ͵ͻͪͽͼ͵ͭͺͶ;ͻͪͶͳͲͷͪͳͿͻͷͳͼͪΔͪ;ͼͺͼͽͪͬΓͪtͽͽͪͶͳͽͪͻͳͺͶ;ͻͪ
ͶͳͲͪͷͺͻͺͪͭͪͯͳi
͵ͪ͵ͽͪͲͳ͉ͬͪͰΓͳΕ,ͪ͵ΒͰͷͭ;ΕͰͯͪͼͰͪͯͭͻͪΌͪͳͷͪͫͳͶ͵ΒͰͯͰͷ
͵ͻͪͽͼ͵ͰͲͰͷΓͰͼͳͼͽͰͷͪͽͼ͵ͳͺͻͳͷͰΔ;ΒͰͼͷͳΓͰͪͽͻͽ;ͻͪ
ͪͯͪͳͽͭͪͳͼ;ͼͬͰͼͳ ͆ͰͲͪͰ
ͷͪͻ;Β;Εͳ͵ͪͺͳͽͪͶ;;Ͷͭ;ͷͰͯͳΒͪ;ͼͬͰͷ;ͽͷͰ
ͯͰͯͭͬͻͪͷͭ;ΕͰΒͰͪΕͳ;tͯ͵ͽͻͳͳ͵ͪi
͈ͻͰͷͪͬΒͽͰͻͳΒͳ
tͺͼͽΒͳͬͻͰͷͰͳͫͰͻͪͳΒͰ
͵ΒͰͷͱͰͯͪͫ;ͯͰͳͲ;ͲͰͽ͵ͻͪͽ͵
ͳͲͬͰͼ
ͽͪͬͳͯ͵ͪͳͶͳͺͪͻͪͶͳͲͰ
ͳͲͪͲͬͪͭͽͻͪ;ͷͪͽͼ͵ͳͷͳͶͳͼ;ͫͽͻͪ;ͷͪͽͼ͵ͳͷͳͼ͵;ͼͽͬͷ
͵ΒͰͻͪͲͪͻͪ
ͼͬͰͽͺͲͪͽͼ;ͫΒͰ͵ͽ;
ΒͰͯͪ͵͵ͪͳͺͳͷͪΔͰͼͪͷͭͼͰͫͰ;;ͽͪͻͽͭͼͬͰͽͪ͋͵ͷͽͭͻͪͲͯͫΓͪ
ͳͲͬͻΒͰͰͳͲͷͰͻͺͻͳΒͰͷͳͬͳΒͳͲͪͼ;ͭͰͼͽͳΒͰ
ͯͪͶͰ͵ͼͺͻͰͷͳΒͳͯͪͼͰͺ͵ͻͳ
Ͱͭͽͫͳͽ
ͫͳͽͻͰ;ͽͪ͵ͺͻͰͪͼͽͪ͵ͪͽͭ͵ͪi ,MFJO
ͼͽͻ
͈ͼͶͰͬͭͪ
tͷͭΒͰͶͪ͵ͰͼͬͪͽͳͽͳͺͪͪΔͰͭͻͪΌ̸ͪͪ͊̽ͪ͵ͼͰͺͽͰͷͫͻͪ
͵Βͳ
ͼ;;ͼͽͪΔ;ͯͰͲͻͳΒͰͽͪͳΒͰͳ ͵ͪ ͺͼͽͪͶͳͺͻͪͲͰͺͶͰ ͺ͵ΒͳͷͪΒͰ ͽͪͯͪΔͪ ͺͶͳͽͳ͵ͪ
;Ͳ
ͺͷΕͷͰͯͳΒͪ
ͷͭͶͪͯͪͳͼͺͳͼ;ΒͰͼͬΒ;ͳͯͰͶͭͳΒ;ͫͰͲΔͳͬͭͼͬͰͼͭ;ͰΕͪ͆ͪͻͪͬ
Ͷͬ͵ͪ
͵Β;ΒͰͺͶͳͽͳ͵ͪͰͶͳͽͪ͵ͻͳͼͽͳͶͪͫͳͶͪΒͰͪͲͬͪͪͷͪͼͷͰͯͳΒͳ͌ͽͻͰ;ͳͷͪΒͰͫͳͶͬͻͶͶͪ͵
ͺͬͰͻͬͪͽͳ ͯͪ ͷͰͯͳΒͳ ͼͪͷ ͻͪͯͰ ͼͬΒ ͺͼͪ ͳ ͺͻͰͼͰ ͳͿͻͷͪͳΒͰ
ͽͰ ΒͰ ͼͪͷ ͲͪͰͷͪͻͳͬͷ
ͫͻΒ;Γ;ͯͳͫͳͶΒͪͼͯͪͼ;ͳͺͻͯ;ͱͰͪͻ;͵ͪͺͶͳͽͳ͵ͰͿͳͪͼͳΒͼ͵ͭ͵ͪͺͳͽͪͶͪͬͰͻͼ͵ͳ
ͳͼͽͳͽ;ͳΒͪͳͼͪ;Ͱͼͳ͵; ͷͽ͐ͷͼ͵ͳͪͲͳͬͪͺͻͳͲͬͯΔͪ ͺͻͳͼͽͪ͵ͪͪͭͻͪΌͪͼ͵;ͳ
ͳͯͳͬ;ͯ;ͪͶ;ͰͷΕ
;Ͳͺ;ͪ;ͼͽͪͳͺ͵ͻͳͲͳΒͼ͵ͳͺͻ͵ͶͪͷͬͪͳͭͻͪΌͪͼ͵ͳͺͻͪͬͪi 4QBIJǀ
ͼͽͻ
͆ͳΒͰͶͳͼͰͼͶͳͪͼͳͽ;ͪͳΒͪ;͊ͻͫͳΒͳͺͬͳͶͪ;ͬͻͰͷͰtͅͳͶͼͻͯͭͪΌͰͶͪiͳ
ͫͷͫͪͻͯͬͪΔͪͭͯͳͰ
ͺͼͶͰͰͭͪΒͰ;ͯ;ͭͷͺͰͻͳͯ;ͱͳͬͽͪ;͊ͻͫͳΒͳͫͳͺͻͳͷͰͽͪͼͳ
ͯͻͷͺͻͳΒͰͷͳͬͼͽͳͲͪͼͬͰͺͻͰͯͶͭͰͳͼ;ͭͰͼͽͳΒͰͯΒ;ͰͻͪΔͳͪͭͻͰͼͻͪͳ;ΓͳͬͰͻͰͪͭͬͪΔͰ
ͪͪ͵Ͷͼͽͳ͵ͺͰͻͪͽͳͬͼͽͯͷͪΕͳͺͶͳͽͳ͵ͳͰͶͳͽͪͺͰͻΒͪͳͪͷͪtͷͳͶͼͻͯͰͪͭͻͰͼͳΒͰi
̸̸̻͈͉͇͈̻͊̈́͌̾͆̽̾
͊ͬͰͽͭͬͻͳ͵Ͷͳ͵ͼ;ͷͰͯͳΒͳͺͼͽͪͶͳͫͳͽͪ͵;Ͷͽ;ͻͳ͵ͬͳͻͫͶͳ͵ͬͪΔͪͼͬͰͼͽͳͳͳͯͰ
ͽͳͽͰͽͪͳ͵ͪ͵;;ͼͶͬͳͷͪͿͻͪͭͷͰͽͳͻͪͭͳ;ͺͪͻͪͷͺͪͻͪͯͻͪͲͫͳΒͰͭͳͯͳͬͳͯ;ͪͶͳͲͷͪͺΒͰ
ͯͳͪ
ͪͺͽͷͳͳͽͪͬͰͲͪΒͰͯͳͰ
ͭͻͪͯͰͼͬΒͰͳͯͰͽͳͽͰͽͰ;ͳͽͰͻͪ͵ͳΒͳͼͷͰͯͳΒͼ͵ͳͷ͵ͼͽͻ;͵
ͳΒͪͷͪͼͽͬͪͻͼͽͳ͠ͰͯͪͯͻͪͲͶͭͪ;ͼͺͰͼͽͳͷͰͯͳΒͪ;ͪͷͰͽͪΔ;ͺͻͺͪͭͪͯͭͼͪͯͻͱͪΒͪΒͰͼͽͰ
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ͪͶͪͲͳͼͰ;ͼͶͱͰͳͷ͵ͪ;ͲͪͶͳͷͬͰͲͪͷͪͼ
ͺͶͳͽͳ͵ͳͷ
Ͱ͵ͷͼ͵ͳͷͳͼͳ͵;Ͷͽ;ͻͳͷͿͪ͵ͽͻͳͷͪͳͺͻͰͯͼͽͪͬΓͪΒͰͯ;ͯ͵ͪͽͰͭͻͳΒͪͳΒͳ
ΒͰ ;ͽͳͪΒ ͲͪͪΒͪ ; ͷͭͳͷ ͼͿͰͻͪͷͪ ͯͻ;ͽͬͰͭ ͱͳͬͽͪ ͇ͯ;ͬͰ͵ ΒͰ ͫͳͽ ͯͰͽͰͻͷͳͳͼͪͶͪ ͳ
;ͽͳͪͶͪ ͪ ͺͪͪΔͰ Γ;ͯͳ
ͪͶͳ ͼͰ ͪ ͻͰͶͳͭͳΒ; ͵ͪ ͳͲͬͻ Ͷͳͭ ͳ ͵ͶͰ͵ͽͳͬͭ ͳͯͰͽͳͽͰͽͪ
ͻͪͲͶͳͳͽͭͶͰͯͪͶ;ͲͪͬͳͼͼͽͳͯͽͻͪͯͳͳΒͰͳͬͻͰͷͰͪ;͵ΒͰͷͼͰͻͪͲͬͳΒͪͶͪ͌ͼͬͳͷͰͺͪͷͪ
1
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪͲͬͳͽ͵ͪΓ;ͯͼ͵ͰͳͬͳͶͳͲͪͳΒͰͻͰͶͳͭͳΒͪΒͰͳͷͪͶͪͯͻͰΌͰͳͲͪͪΒͳ;ͽͳͪΒ ͪͬͰ͵ͪ
ͪΔͰͭͬͰ
Ͱͽͳ͵Ͱ
͵;Ͷͽ;ͻͰͳͺͼͳͶ͵Ͱ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ
ͪͳͼͽͬͻͰͷͰΒͰͺͻͰͯͼͽͪͬΓͪͶͪͳͪΒͬͪͱͳΒ;
͵ͷͺͰͰͽ;ͳ͵Γ;;ͯͻͰͯͳ;ͪ͵ΒͳͷͪͺͳͬͪͪͳͪͶͳͳͯͰͽͳͽͰͽ
͉ͰͶͳͭͳΒͪΒͰͯͫͳͽͭͲͪͪΒͪͰͼͪͷ;͵ͼͽͳͽ;ͳͼͪΔ;ͻͰͶͳͭͳΒͼ͵ͭͳͯͰͽͳͽͰͽͪ
ͬͰΕͳͯͻ;
ͭͳͳͯͳͬͳͯ;ͪͶͳͳ͵ͶͰ͵ͽͳͬͳͳͯͰͽͳͽͰͽͪ͵Βͳ;ͬͰ͵ͪͼͽͪΒ;;;ͽͪͻͯͻͰΌͰͭͯͻ;ͽͬͰ
͵;Ͷͽ;ͻͭ ͷͳΓͰͪ ́ͷͪ ͬͪͱ; ;Ͷͭ; ; ͿͻͷͳͻͪΔ; ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ
͵Βͳ ͳͪͰ ͳΒͰ
ͼͽͪͽͳͪ
ͬͰΕͿͶͰ͵ͼͳͫͳͶͪ͵ͪͽͰͭͻͳΒͪ
ͺͯͶͱͪͼͽͪͶͳͷͷͪΔͳͷͳͶͳͬͰΕͳͷͺͻͷͰͪͷ͈ͪͼ
ͽΒͳͼͶͳͼͽͳͲͷͰΌ;ͬͰͻͼ͵ͭͳͰͽͳ͵ͭͳͯͰͽͳͽͰͽͪ
͵ΒͳͼͰͰͼͽͺ͵ͶͪͺͪΒ;ͳ;ͲͪΒͪͷͼͪ
ͱ;Β;
ͪͺΒͰͯͳͪͳͶͳͲͪΒͰͯͷͭ;ͷͫͳͶͳͼͪͽͳ
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͉ͪͲͶͳͳͽͳͬͳͯͬͳͳͯͰͽͳͽͰͽͪ ͺͻͯͳͳ
ͼͳΒͪͶͳ
ͻͪͼͳ
ͻͰͶͳͭͳΒͼ͵ͳͳͯͻ;ͭͳ
Ϳͻͷͳ
ͻͪΒ;;ͳͲͬͰͼΒͷͰͻͳͷͯͰͶͺͪͪΔͪͬͰ͵ͪͳͷͽͳͬͳ;ͭͪͪ;ͯͻ;ͱͳͬͪΔͰ;ͻͪͲͶͳͳͽͰͬͻͼͽͰ
ͲͪΒͰͯͳͪ ͪ ͼͬ; ͯͻͰΌͰͳ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ ͵ΒͰ ͳͼͽͬͻͰͷͰ ͳ ͼͺͪΒͪΒ; ͳ ͯͳͿͰͻͰͳͻͪΒ;
Γ;ͯͰ
ͺͰ͵ͪͯ ͼ;ͺͻͽͼͽͪͬΓͪΒ;Εͳ ͻͪͲͶͳͳͽͰ ͭͻ;ͺͪͳΒͰ ΒͰͯ; ͯͻ;ͭΒ ͆ͪ ͽͪΒ ͪͳ Ͱ͵Ͱ ͬͻͼͽͰ
ͳͯͰͽͳͽͰͽͪͪͻͪͲͶͳͳͽͳͷͳͬͳͷͪ͵ͷ;ͳ͵ͪͳΒͰͺͷͪͱ;;ΒͰͯͳΔͪͬͪΔ;ͳͶͳͻͪͲͯͬͪΒͪΔ;Γ;ͯͳ
͉ͰͶͳͭͳͲͳ ͳͯͰͽͳͽͰͽ ͺͯͼͽͳͰ ͬͰ͵ͪ ͪ ͫΒͰͯͳΔͪͬͪΔͰ ; ͪΒͬͰΕͰ͵ͿͰͼͳͪͶͰ ͲͪΒͰͯͳͰ
ͺͻͰͷͪͯͷͳͪͽͷͫͰͶͰͱΒ;ͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳ ͪͅͿͽͳΒͰͬͪ
ͼͽͻ
́ͯͰͽͳͽͰͽͼͰ
Ϳͻͷͳͻͪͳͼ͵Γ;ͳͬ;ͯͼ;ͼͪͯͻ;ͭͳͷͪͳͺͼͰͯ;ΒͰͯͳΒͪͶͰ͵ͽͳ͵;ͺͻͳͻͯ;
ΒͰͻͳͼͽͬͻͰͷͰ
ͳͯͰͽͳͿͳ͵;ΒͰ
ͪͶͳͳͯͳͿͰͻͰͳͻ͉ͪͰͶͳͭͳΒͼ͵ͳͳͯͰͽͳͽͰͽ;ΒͰͯͼͪͯͻͱͳͳͼͽͬͰͽͼͽͼͰͳͷ
ͪͶͳͳͻͪͲͶͳͳͽͼͽ ͯͰͰͭͪ
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ͯͻ;ͭͳͷͬͻͼͽͪͷͪͳͯͰͽͳͽͰͽͪ ͊ͽΒͪͯͳͬͳΕ
ͼͽͻ
͈ͬͰͲͪΒͰͳͬͻͶͫͶͳͲͪ͵ͼͪͳ
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ͪ Ͱͼͽ ͭͪ ΒͰ Ͷͪ͵Ͱ ͯͻͰͯͳͽͳ Ͱͭ ͪͳͪͶͳ ͆ͪͳͷͰ
ͷͭͳ Γ;ͯͳ ͼͰ
ͻͪͯͳΒͰͳͯͰͽͳͿͳ͵;Β;ͼ͵ͿͰͼͳΒͷ͵ΒͪͳΒͪͼͳΒͰtͻͪͲͶͳ͵;ΒͰͯͯͻ;ͭͳiͰͭͼͪͳͪͶΕ;
ͺͻͳͰͷ;ͺͶͳͽͳ͵Ͱ͵Ͷͼͽͳͳͯͻ;ͽͬͰͳͼͽͪͽ;ͼͷͭ;ͼͪͱͯͺͻͳͰͽͳͽΒͳͯͰͽͳͿͳ͵ͪͳ
Βͳ͠ͰͯͪͪͳΒͪͼͰͻͪͲͶͳ͵;ΒͰͯͯͻ;ͭͰͪΒͰΕͰͺͺͻͳͺͪͯͼͽͳͯͻͰΌͰΒͻͰͶͳͭͳΒͳ
ͯ͵ͼͯͻ;ͭͰ
ͼͽͻͪͰ
;͵ͬͳͻ;ͳͼͽͰͻͰͶͳͭͳΒͰͷͱͰͪͼͽͪͽͳͬͰΕͳͫͻΒͪͳΒͪ2 ̓ͿͰͼͳͪͶͪͺͻͳͺͪͯͼͽΒͰ
Ͱͼͽ ͼͪͱͳΒͳ ͵ͰͲͳͳ Ϳͪ͵ͽͻ ͫΒͰͯͳΔͪͬͪΔͪ ; ͳͼͽ; ͲͪΒͰͯͳ; Ͱͭ ͪͳͪͶͪ ͺͻͳͺͪͯ
ͼͽ͆Ͱͷͪͼ;ͷΔͰͯͪΒͰͻͰͶͳͭͳΒͼ͵ͳͳͯͰͽͳͽͰͽͫͳ͵Γ;ͳͿͪ͵ͽͻ;ͯͻͰΌͳͬͪΔ;ͪͳͪͶͭ
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ͪͶͳΒͰͽ͵ͷͯ;ͭͭͬͻͰͷͰͼ͵ͭͺͰͻͳͯͪͺͻͰͻͪͼͽͪͺͻͳͷͪͻͳͳͯͰͽͳͽͰͽ
ͺͽͳͼ͵;Β;
ΕͳͼͽͪͶͰͰͶͰͷͰͽͰͰͽͳͳͽͰͽͪ;ͯͻ;ͭͳͺͶͪ )BMM
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ͻͰͶͳͭͳͲͷͳͼ͵;ͼͽͬ;͵ͪͪͳ;ͺͼͻͰͯͬͪΔͪͳͺͬͰͲͳͬͪΔͪͳͲͷͰΌ;ͯͻ;ͽͪͬͪͳ
ͺΒͰͯͳͪͪ )FSWJFV-FHFS
́ͼͽͻͪͱͳͬͪΔͰ;ͽͳͪΒͪͻͰͶͳͭͳΒͰͪͿͻͷͳͻͪΔͰͳͯͰͽͳͽͰͽͪ
͵ͪͳΔͳͬͰͷͰΌ;ͼͫͰ;ͼͶͬ
ΓͰͼͽͳͳͺͬͰͲͪͼͽͳ;ͼͪͬͻͰͷͰͳͷͯͻ;ͽͬͳͷͪ
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ͼͽͻͳͷͪ ͵ΒͰ ͵ͪͻͪ͵ͽͰͻͳͰ ͷ;ͶͽͳͪͳͪͶͼͽ
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͌ͫͳͬΒ͍͉͊͠
ͷͪͯͪ ͼͰͪͳͪͶͪͺͻͳͺͪͯͼͽ;ͬͰͶͳ͵ΒͷͰͻͳͺ͵ͶͪͺͪͶͪͼͪͻͰͶͳͭͳΒͷͳͷͪͽͰͻΔͳͷ
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ͪͻͯͳ͵ΒͳͭͬͻͰͳͼͽͳͷΒͰͲͳ͵ͷͻͪͲͶͳ͵ͬͪͶͳͼ;ͼͰͺͻͰͶͳͭͳΒͳ ͪͺͻͳͷͰͻ
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ͯͻ;ͭͳ
ͯͳͿͰͻͰͳͻͪͳͺͻͰͷͪΒͰͲͳ͵;
ͳͼͺͬͰͯͪͶͳ ͼ;ͳͼͽ;ͻͰͶͳͭͳΒ; ͪͺͻͳͷͰͻ
͎ͻͬͪͽͳͳ͊ͶͬͰͳͳͶͳ
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ͯ͵ͼ;ͼͰͰ͵ͳͻͪͲͶͳ͵ͬͪͶͳͺͻͬͰͼͽͬͰͺͬͰͻͳ ͪͺͻͳͷͰͻ
ͅ;ͼͶͳͷͪͳ
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̸̸̸͉͆̽̽͌͑̓́̾ͅͷͺͳͻͳΒͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪ
͵ͪ͵ͪͬΒͰͼͶ;ͪΒͼͪ͊ͻͫͳΒͷ
ͪͶͳͳͰͶͳͷͫͪͶ͵ͪͼ͵ͳͷͻͰͭͳͷͅͱͯͪΒͰ;ͺͻͪͬͲͪͽͻͰͶͳͭͳΒͼ͵ͪ
ͺͻͳͺͪͯͼͽΓ;ͯͳ̹ͪͪͶ͵ͪ;
ͬͳͰͰͭͫͳͶͭͯͰ;̾ͬͻͺͳ
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ͳͼͽͻͳΒͪ ͫͪͶ͵ͪͼ͵ͳ ͲͰͷͪΓͪ
ͺ͵ͪͲ;ΒͰͯͪΒͰͻͰͶͳͭͳΒͪ;ͼ;ͽͳͳͫͳͶͪͭͶͪͬͳͳͳͶͪͯͳͿͰͻͰͳͻͪΔͪͷͭͫͻΒͳͪͳ
ͪͶͳͲͪΒͰͯͳͪͳ͵Γ;ͪͲͪͿͻͷͳͻͪΔͰͪͳΒͪͪͫͪͶ͵ͪͼ͵ͷͽͶ; 3BEVØLJ
ͼͽͻ
̸̸͉̺̾́͋̈́́̀͏̸͉̻́̾̈́́́̾͠͠
͈ͻͰͼ ͼͰ͵;ͶͪͻͳͲͪͳΒͰ ͼͰ ͷͱͰ ͺͼͷͪͽͻͪͽͳ ͵ͪ ͳͼͽͻͳΒͼ͵ͳ ͺͻͰͼ ͺͪͯͪΔͪ ͯͻ;ͽͬͰͰ
ͬͪͱͼͽͳͻͰͶͳͭͳΒͰͳΔͰͭ;ͽͳͪΒͪͪͱͳͬͽͳͺͪͪΔͰΓ;ͯͳ
ͺͻͰͼ;͵ΒͰͷͺͻͪ͵ͽͳ͵ͬͪΔͰ
ͻͰͶͳͭͳΒͰͳͻͰͶͳͭͳΒͼ͵Ͱͳͼͽͳͽ;ͳΒͰͭ;ͫͰ ͼͬΒͯͻ;ͽͬͰͳͲͪͪΒ 8JMTPO
͊Ͱ͵;ͶͪͻͳͲͪͳΒͪ
ͺͯͻͪͲ;ͷͰͬͪͯͬΒͰͼͽͻ͵ͬͰͯͯͻͱͪͬͰ
͵ͻͰͽͪΔͰ̹ͯͭͪͳͰͺͻͪ͵ͽͳ͵ͬͪΔͰͬͰͻͼ͵ͳͫͳͪΒͪ
͵ͪͳt͵ͻͰͽͪΔͰͯͯͻ;ͽͬͪ;͵ͷͰͼͰͬͰͻͪ;̹ͭͪͰͼͺͻͪͬͪ͵ͪͯͻ;ͽͬ;;͵ͷͰͼͰͬͰͻͪͼͬͪͽͪ
͵ͪΒͰͯͪͯͷͭ;ΕͳͺͳΒͪͳͽͪ͵ΒͪͼͰͽͰ͵ͺͻͳͬͪͽͪi 5FKMPS
ͼͽͻ–
̓ͻͪΒͰͷ
99ͬͰ͵ͪ
ͼͫ;ͻͳͷͺͶͳͽͳ͵ͳͷͳͰ͵ͷͼ͵ͳͷͺͻͷͰͪͷͪ
ͯͶͪͲͳͯͬͰͻͼ͵ͭͻͰͬͳͬͪͶͳͲͷͪ
͵Βͳ
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ͺͻͳ Ͱͷ; ͼͰ ͽͪΒ ͺͻͰͼ ͯͬͳΒͪ ͪ ͻͪͲͶͳͳͽͰ ͪͳͰ ͳ ͻͪͲͶͳͳͽͷ
ͫͻͲͳͷ;ͺΒͰͯͳͳͷͯͻͱͪͬͪͷͪ;Ͳͪͬͳͼͼͽͳͯͯͻ;ͽͬͰͰ͵ͷͼ͵ͳͳͺͶͳͽͳ͵ͳ͵Ͷ
ͼͽͳ;͵Βͳͷͪͼ;ͼͰͽͰͯͻͱͪͬͰͪͶͪͲͳͶͰ
͇ͼͬͪͳͺͽͰͲͪͯͪͺͻͳͬͻͰͯͳͻͪͲͬΒͳͷͯͰͻͳͲͪͳΒͪͯͻ;ͽͬͪͰͷͳͬͬͯͰ͵ͪͼͰ͵;
ͶͪͻͳͲͪͳΒͳͯͬͰͯͰͪΒͰ;ͺͳͽͪΔͰ
ΒͰͻΒͰͯͼͷͯͰͻͳͲͪͳΒͰͳͻͰͶͳͭͳΒͰͬͻͶ͵ͷͺͶͰ͵ͼͪ
ͳͷͪ
Β;Εͳ ; ͬͳͯ; ͯͪ ΒͰ ͯͪͪͼ ;ͺͻ͵ͼ ͭͶͫͪͶͳͲͪͳΒͼ͵ͳͷ ͳ ͷͯͰͻͳͲͪͳΒͼ͵ͳͷ ͽ͵ͬͳͷͪ
tͼͪͬͻͰͷͰͳ
ͼͬͰͽ ΒͰͯͪ͵ ͻͰͶͳͭͳͲͪ
ͪ͵ Ͱ ͳ ͻͰͶͭͳͲͳΒͳ Ͱͭ ; ͺͻͶͳͷ ͺͰͻͳͯͳͷͪ ͻͪͲͬΒͪ ͯͻ;ͽͬͪi
#FSHFS
ͼͽͻ
͉ͰͶͳͭͳΒͪͼͰΒͪͬΓͪ͵ͪ͵ͻͳͽͳ͵ͪͷͯͰͻͳͲͪͳΒͰ
ͪΒͰͯͪͯͫͶͳ͵ͪͺͬͻͪͽ͵ͪ
ͻͰͶͳͭͳΒͰͪΒͪͬ;ͼͰ;ΒͰͼͽͰt͵;Ͷͽ;ͻͪͯͫͻͪͪi– ͼͺͻͰͪͬͪΔͰͯͪͪͳͪͶͪ
Ͱͽͳ͵ͪ
Ͷ͵ͪͶͪ
ͳͶͳͰ͵ͪͯͻ;ͭͪ͵;Ͷͽ;ͻͪͰͼͽͪ;͌ͬͷͼͶ;ͪΒ;ͼͰͻͰͶͳͭͳΒͼ͵ͳͳͯͰͽͳͽͰͽͺͬͰͲ;ΒͰͼͪͳͪͶ
ͳͷ ; ͼͳͷͫͳͲ; ͵Βͪ Β ;ͬͰ͵ ; ͷͯͰͻͷ ͯͻ;ͽͬ; ͳͷͪ ͬͰͶͳ͵ͳ ͰͷͳͪͶͳ ͶͰͭͳͽͳͷͳͽͰͽ
̻ͪͬͻͳͶͬͳΕ
ͼͽͻ
ͪͯͪͅΒͰͬͰΕͳͪͪ;ͳ͵ͪͼͷͪͽͻͪͶͪͯͪΕͰͼͰ͵ͻͪΒͰͷ99ͬͰ͵ͪ;ͽͳͪΒͻͰͶͳͭͳΒͰͪͼͬͪ͵ͯͰͬͳ
ͱͳͬͽΓ;ͯͳͼͷͪΔͳͬͪͽͳ;͵ͽͰ͵ͼͽ;ͺͽͰͼͰ͵;ͶͪͻͳͲͪͳΒͰͯͻ;ͽͬͪ
ͫͻΒͪͳͼͽͻͪͱͳͬͪΔͪͺ͵ͪ
Ͳ;Β;ͯͪͷͯͰͻͳͲͪͳΒͪͯͻ;ͽͬͪͰͲͪͳͫͪͬͰͲͳͷͪͻͭͳͪͶͳͲͪͳΒ;ͻͰͶͳͭͳΒͰ
ͬͰΕͪͺͻͽͳͬ
ͺͬͰΕͪΔͰͫͻΒͪͶͳͪ͵ΒͪͼͰͳͲͻͪͱͪͬͪΒ;ͺͲͳͽͳͬͪͳͯͳ͵ͪͽͻ;ͻͰͶͳͭͳΒͼ͵Ͱͳ͵ͿͰͼͳͪͶͰ
ͼͪͷͳͯͰͽͳͿͳ͵ͪͳΒͰ͉ͰͬͳͽͪͶͳͲͪͳΒͪͻͰͶͳͭͳΒͰΒͰͼͬͰͬͳͰ;Ϳ͵;ͼ;ͪ;ͳͺͻ;ͪͬͪΔͪ
ͼͳ
Ͷ͵ͳͻͪͼͺͻͪͬͪͳͯͰͫͪͽͪ
ΒͰͻͼͰͪͼͽΒͳͽͰͻͳΒͼ͵ͳͫΒͪͼͳͽͳͽͼͰͰͷͺͳͻͳΒͼ͵ͳͯͰͪͬͪ
ͪ
ͽΒͰͺͻͳͼ;ͼͽͬͻͰͶͳͭͳΒͰ;ͻͪͲͶͳͳͽͳͷͺΒͪͬͳͷͫͶͳͳͷͪ
͵ͪ͵ͪͳͯͳͬͳͯ;ͪͶͷ
ͽͪ͵ͳͪ
ͯͻ;ͽͬͰͷ ͺͶͪ; ͉ͪͯͳͼͪͬΓͰͬͳΕͣͳͺͪͻͳͲͬͳΕ
̹ͶͪͭΒͰͬͳΕ
ͼͽͻ
͋ͪ͵
ͻͰͲ;Ͷͽͪͽͳ
ͳͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;ͯͪΒͰ;ͺͼͽ͵ͷ;ͳͼͽͳ͵ͳͷͯͻ;ͽͬͳͷͪ͵ͻͪΒͰͷͳͭͯͳͪ
ͪ;Ͱ͵ͳͷ
ͪͻͳͽͳͭͯͳͪ99ͬͰ͵ͪ
ͼͬͰͳͲͻͪͱͰͳΒͳͽͻͰͯͻͰͬͳͽͪͶͳͲͪͳΒͰͻͰͶͳͭͳΒͰ;ͻͪͲͳͷͼͿͰ
ͻͪͷͪͱͳͬͽͪ͊ͽͪͬͳͽͬͺͼͶͰͯ;ͱͰͭͬͻͰͷͰͪͳͲͬͪͽ͵ͻͳͬͪͼͶͫͯ;ͬͰͻͳͼͺͬͰͼͽͳ
ͪͶͳ
733
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͪͫͳͽͳͲͷͰΔͰͳͷ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪͳͿ;͵ͳΒͪͷͪͻͰͶͳͭͳΒͰ3 ͆ͪͳͷͰ
ͺͻͳͼ;ͽͪͼ;ͯͬͪͼ
ͬͪͽͻͰͯͪ͵ͪͯͪΒͰͻͰ;͵Γ;ͳͬͪΔ;ͻͰͶͳͭͳΒͰ;ͭͶͫͪͶͯͻ;ͽͬ
ͪͽͼͰͺͼͰͫͷͪͳͿͰͼͽ
ͬͪͶ;͏ͰͽͻͪͶΒͳ́ͼͽΒ̾ͬͻͺͳ ͈ͰͽͻͬͳΕ
͑;ͬͪ͵ͬͳΕ
ͼͽͻ
͈ͻͬͳΒͰͺͻͳͬͪͽͳ
ͲͪͳΒͪͬͰͻͰͳΒͪͪΔͰΔͰͭͲͪͪΒͪ͵ͪͰͶͰͷͰͽͪͿͻͷͳͻͪΔͪͶͳͭͳͯͰͽͳͽͰͽͪ̽ͻ;ͭͳͽͻͰͯ
ΒͰͼͽͰͺͶͳͽͳͲͪͳΒͪͻ͵ͬͰͳͻͰͶͳͭͳΒͼ͵ͳͼͰΕͪΔͪ͵ͪͯͪͼ;Ͱͽͳ͵ͳͳͻͰͶͳͭͳΒͼ͵ͳͳͯͰͽͳͽͰͽͽͰͼ
ͺͬͰͲͪͳ
ͺͻͳͰͷ;ͻͰͶͳͭͳΒͪͺͼͽͪΒͰͼͻͰͯͼͽͬΒͪͪΔͪͪͳͪͶͭͳͯͰͽͳͽͰͽͪ
ͺͻͰͽͬͪͻͪΒ;ΕͳͼͰ
;ͺͼͰͫ;ͬͻͼͽ;ͭͻͪΌͪͼ͵ͰͻͰͶͳͭͳΒͰͼͪͼͬΒͼͽͬͳͷͪͼͳͷͫͶͳ͵ͭͪ;ͽͻͳͽͰͽͪ͵Βͳͼͪͱ;ΒͰͪ;ͽ
ͻͳͽͰͽͯͻͱͪͬͰ #FSHFS
ͼͽͻ. 443–
̓Ͷͳ͵ͼ;ͪͬͰͯͰͰͽͰͯͰͳΒͰͺͻͳͼ;ͽͰ;͊ͻͫͳΒͳͳͪ͵ΒͳͪͳͼͰͷͪͳͿͰͼͽ;Β;
ͷͭ;
ͺ͵ͪͲͪͽͳͻͰͲ;ͶͽͪͽͳͺͺͳͼͳͳͼͽͻͪͱͳͬͪΔͪͳͲͽͭͺͰͻͳ͈ͯͪͺͳͼͼͽͪͬͳͽͬͪΒͰͯͬͰͶͳ͵ͭ
ͲͪͪΒͪͲͪͯͻͱͪͬͰͪͳΒΒͽͰͻͳͽͻͳΒͳͱͳͬͰͫͻΒͰͪͳͪͶͰͲͪΒͰͯͳͰͯͳͿͰͻͰͳͻͪͰͺͻͰͷͪ
ͬͰͻͼ͵ͳͷ
Ͱͽͳ͵ͳͷ
ͯͰͷͭͻͪͿͼ͵ͳͷ
ΒͰͲͳ͵ͳͷͳͯͻ;ͭͳͷͯͶͳ͵ͪͷͪ
ͪͶͳͯͪͶͳΕͰͺͳͽͪΔͰͻͰͶͳ
ͭͳΒͼ͵Βͺͻͳͺͪͯͼͽͳͫͳͽͳ;͵Γ;Ͱ;ͺͺͳͼͼͽͪͽͳͼͽͳ͵ͪͳͼͽͻͪͱͳͬͪΔͪͲͪͬͳͼͳͺͻͬͰͼͽͬͰ
ͯͯͻ;ͽͬͰͭ;ͻͰΌͰΔͪͳͺͶͳͽͳ͵ͭͼͽͪͬͪͺͻͰͷͪͪͳͪͶͷͳ ͬͰͻͼ͵ͷͺͳͽͪΔ;;ͺΒͰͯͳͳͷ
ͯͻͱͪͬͪͷͪ ͈ͻͫͶͰͷͳ ͷͰͽͯͶͭͳΒͰ ͼ; ͳͲ ͳͼͽͻͳΒͰ ͺͺͳͼͪ ͼͽͪͬͳͽͬͪ ͯͫͻ ͺͲͪͽͳ
ͽ
;͵ͪͲ;ΒͰͪ;ͱͼͽ͵ͻͳͽͳ͵ͭͭͶͰͯͪΔͪͪͻͰͲ;ͶͽͪͽͰͺΒͰͯͳͳͺͺͳͼͪ͵Βͳͳ͵ͪͯͪͳͼ;ͼͪͷ
ͼͽͪͽͳͼͽͳ͵ͪͺͰͻͪͳΒͪͳͷ;ͪͯ;ͽͳͪΒͪͺͶͳͽͳ͵Ͱ
͵ͪͳ;ͽͳͪΒͪͪͺͶͳͽͳ͵;͍;ͯͪͷͰͽͪͶ
ͺͳͽͪΔͰ͵ΒͰͼͰͺͼͽͪͬΓͪΒͰͼͽͰ͵Ͷͳ͵ͼ;ͯͫͳΒͰͳͺͯͪͳͺ;ͲͯͪͳͳͫΒͰ͵ͽͳͬͻͰͭͳͼͽͻͬͪͳ
ͺͼͰͫͳͷͪΒ;Εͳ;ͬͳͯ;ͯͪΒͰͭͶͪͬͳ͵ͻͳͽͰͻͳΒ;ͷ͵ΒͳͼͰͺͻͳͷͰΔ;ΒͰͺͻͳͯͻͰΌͳͬͪΔ;ͻͰͶͳͭͳΒͼ͵Ͱ
ͳ ͪͳͪͶͰ
ͺͻͳͺͪͯͼͽͳ ͼ;ͫΒͰ͵ͽͳͬͪ ͳͲΒͪͬͪ ͉ͪͯ;͵ͳ
ͪ
ͼͽͻ
͐Ͱͼͽ ΒͰ ͺͻͳͼ;ͽ
ͼͽͪͬͳͽͰͯͪͼͰ;ͷͪ͵ͻͳͼͽͻͪͱͳͬͪΔͳͷͪ ͵ͪ͵ͬͳͼ;ͺͺͳͼͳͼͽͪͬͳͽͬͪ
ͽͰ͵ͷͭ;ͯͫͳͽͳ
ͺͻͪͬͳͯͭͬͻͳͻͰͶͳͭͳΒͳ
ͺͪͼ;ͪͯͰ͵ͬͪͽͳΒͪͪ͵Ͱͽͪͳͯͻ;ͭͪͰͷͺͳͻͳΒͼ͵ͪͳͼͺͳͽͳͬͪΔͪͪͼ
ͬ;͵ΒͳͼͰͷͱͰͬͳͯͰͽͳͰͼͪͷ͵ͿͰͼͳͪͶͳͬͳͶͳͲͪͳΒͼ͵ͳ͵ͻ;ͭ͵ΒͰͷͺΒͰͯͳͳͼͶΒͰͬͳ
ͼͽͪͬͳͽͬͪͺͻͳͺͪͯͪΒ;ͬͰΕͳͯͻ;ͭͳͬͪͱͳͺ͵ͪͲͪͽͰΓͳͲͪͺͽͺ;ͳΒͰͼͪͭͶͰͯͪͬͪΔͰͻͰͶͳͭͳΒͼ͵Ͱ
ͺͻͳͺͪͯͼͽͳͪͯͪͅͺͻͳͷͰͪͼ;ͫΒͰ͵ͽͳͬͭ͵ͻͳͽͰͻͳΒ;ͷͪͳͷͪͲͪͺͼͶͰͯͳ;ͯͪͺͯͪͳͳͼ;;ͬͰ͵
;ͺͻͰͯͳͬͳͳͶͭͳͳ
ͳͺͪ͵;ͺ;Ε;Β;ͪͺͻͪͬͯͪͼͽ;͵Γ;ͳͬͪΔͪͬͭͺͳͽͪΔͪ;ͺͺͳͼ
ΒͰͻͯͺ
ͻͳͼͰͻͪͼͬͰͽΓͪͬͪΔ;Ͱͽͳ͵Ͱͼͽͻ;͵ͽ;ͻͰͼͽͪͬͳͽͬͪͳͼͪͬͭͪͼͺͰ͵ͽͪ
̸̸̸͇͇͇͇͇̹͇͉̺͉̻̾͋̽̈́͑̓̾͊̾͆͊͋́́͊͋̿́̾̈́́́͊̓̾͢͠ͅ
̸͈͉͈͇́̽͆͊͋́
͈Βͪͬͪͪ͵ͽ;ͰͶͳͼͳͼͽͰͷͪͽͼ͵ͳͳͼͽͻͪͱͳͬͪΔͪͻͰͶͳͭͳΒͼ͵ͰͺͻͳͺͪͯͼͽͳͳͼͽͳͰ;ͺͻͬͳͺͶͪ
Ͱͺͯͼͽ ͯͫͻͭ ͺͲͪͬͪΔͪ ͷͰͽͯͶͭͳΒͰ Ͳͪ ͼͺͻͬΌͰΔͰ ͺͺͳͼͪ ͼͽͪͬͳͽͬͪ ͈ͻͰͷͪ
3
̺ͶͪͯͰͽͪ ͠ͰͻͽͳΕͺͻͪͬͳ ͻͪͲͶͳ͵;ͳͲͷͰΌ;ͺͫͱͭͳͻͰͶͳͭͳͲͭͬͰ͵ͪ ̽͵ΒͰ ͺͻͬͳͫͭͫΒͪͱΓͳͬͳ
ͪ͵ͰͪͽͼͽͪͬΓͪͪͺͽͬͪΔͰͬͰͻͼ͵ͳͫͳͪΒͪͳͫͻͰͯͪ ͵ͻͼͪͼͶͪͬͪ
ͬͰͻͼ͵ͳͺͻͪͲͳͳͳͯͻ
ͻͰͶͳͭͳͲͪ
ͬͰ͵ͱͰͶͳͯͪͼͰͼΒͰͯͳͳͼ̹ͪͭͷ
ͯͪ;ͺͲͪͼͬͰͬͰͻͼ͵ͭ;ͰΔͪͳͺͻͯ;ͫͳͼͬΒͪͻͰͶͳͭͳͲͪͼͰΕͪΔͪ
ͳͻͰΔͰͷ ; ͼͰͫͳ ͼͪͲͪΔͪ ͬͰͻͳ
Βͪͬͳͷ ͳͼͺͬͰͯͪΔͰͷ ͬͰͻͰ ͳ
ͽ ΒͰ ͪΒͬͪͱͳΒͰ
ͱͳͬΓͰΔͰͷ ͺͻͰͷͪ
ͬͰͻͼ͵ͳͷͪͰͶͳͷͪ̀ͪͽͳΒͰͯͬΓͫͳͽͳͼͪͷͺͫͱͪ
ͬͰΕͳͻͰͶͳͭͳͲͪ ͠ͰͻͽͳΕ
ͼͽͻ¢
734
̸̸̸͉͆̽̽͌͑̓́̾ͅͷͺͳͻͳΒͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪ
ͷͰΌ;ͪͻͯͳͷͺͻͰͺͻ;͵ͪͷͪͲͪͼͺͻͬΌͰΔͰͺͺͳͼͪ
ͼͬͪ͵ͪͯͻͱͪͬͪ;ͲͪͬͳͼͼͽͳͯͼͺͰͳͿͳ
ͳ͵Ͷͼͽͳͳ;ͼ͵Ͷͪͯ;ͼͪͼͬΒͳͷͺͽͻͰͫͪͷͪ
ͷͱͰͺͻͳ͵;ͺΓͪͽͳͼͶͰͯͰΕͰͳͿͻͷͪͳΒͰͻͰͶͳ
ͭͳΒͼ͵ΒͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪͿͻͷͪͶͪͺͻͳͺͪͯͼͽͰ͵ΒͬͰͻͼ͵ΒͲͪΒͰͯͳͳ
ͳͯͰͽͳͿͳ
͵ͪͳΒͪ ͼ ͯͻͰΌͰͷ ͬͰͻͷ
ͬͰͻͼ͵ ;ͬͰͻͰΔͰ ͳͶͳ ͺͻͪ͵ͽͳ͵ͬͪΔͰ ͻͰͶͳͭͳΒͰ ͈ͳͽͪΔͰ ͷͻͪ ͫͳͽͳ
ͽͬͻͰͭͽͳͺͪͳͲͪͼͬͪͪͼͶͫͯͳ Ͱ
ͳͲΒͪΔͪͬͪΔͪͼͬͪ͵ͭͶͳͪͼͬΒΒͬͰͻͳͼͺͬͰͼͽͳ͌
ͺͺͳͼͳͷͷͰͽͯͶͭͳΒͪͷͪͰͬͻͺͼ͵ͳͲͰͷͪΓͪͰͺͼͽΒͳ;ͳͬͰͻͲͪͶͪͯͰͿͳͳͳΒͪͻͰͶͳͭͳΒͼ͵Β
ͺͻͳͺͪͯͼͽͳ
ͺͻͳͰͷ;ͼͰͰͭͯͰͺͯͽͳͷͺͯͻͪͲ;ͷͰͬͪͬͰͻͬͪΔͰ
ͪͰͭͯͰͼͪͷͲͬͪͳͪͺͻͳͺͪͯ
ͼͽͯͻͰΌͰͳͷ͵ͿͰͼͳΒͪͷͪ4
͌ͪΒͼͽͪͽͳͼͽͳ͵Βͺͻͪ͵ͼͳͺͳͽͪΔͰͬͰͻͳͼͺͬͰͼͽͳͫͳͶΒͰ;͵Γ;Ͱͼͪͷ;Ͱͽͳͻͳͺͼ
ͶͰͻͪͽͪͺͺͳͼͪͼͽͪͬͳͽͬͪ
͵Βͳͼ;ͯͻͱͪͳ;ͻͪͲͶͳͳͽͷͯͻ;ͽͬͰ
ͺͶͳͽͳ͵ͷͳͼͳΒͪͶͷ͵ͻ;ͱͰΔ;
ͪ ͪͼͬ;͵Βͳͼ;ͯͫͳΒͰͰͳͿͻͷͪͳΒͰ͵ΒͳΒͰͯͰ
ͼͽͪͬͳͽͬͪͫͰͲͬͰͻͼ͵ͭ;ͫͰΌͰΔͪ
ͪ͵Ͷͳ͵ͺͻͳͺͪͯͪͺΒͰͯͳͳͷͻͰͶͳͭͳΒͪͷͪ͌ͺͺͳͼͳͷͪͺͻͰ
̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ
ͫͳͶΒͰ
ͽͪ͵ΌͰ
ͳ͵ͻͺͻͳͻͪͺͳͽͪΔͰͬͰͻͼ͵ΒͺͻͰͯͰΓͰ
ͼͽͳ
ͪͶͳ ͫͰͲ ͪͭͶͪͪͬͪΔͪ ͼ;ͫΒͰ͵ͽͳͬͭ ͵ͪͻͪ͵ͽͰͻͪ
ͽͪ͵ ͯͪ ͯͭͬͻͳ ͺͻͰͯͼͽͪͬΓͪΒ; ͿͻͷͪͶ;
ͺͻͳͺͪͯͼͽ ;ͺͳͼ ; ͬͰͻͼ͵Ͱ ͵ΔͳͭͰ
5 ͊ ͫͲͳͻͷ ͪ ͽ ͯͪ ; ͽͳͷ ͺͺͳͼͳͷͪ ͳΒͰ Ϳͳͭ;ͻͳͻͪͶ
ͺͳͽͪΔͰ ͪͳͪͶΒ ͺͻͳͺͪͯͼͽͳ
ͪ ͼͬ; ͯͰ͵ͶͪͻͳͼͪΔͪ Ͷͳͪ ͬͰͻͳͼͺͬͰͼͽͳ ͷͭͶ ͼͰ
ͺͼͻͰͯͳͷͺ;ͽͰͷͯΕͳͳͯ;ͬͳͯͪ;Ͱͽͳ͵;ͼͽͻ;͵ͽ;ͻ;ͼͽͪͬͳͽͬͪ͊ͻͫͳΒͰ
͌ͺͺͳͼ;ͭͯͳͰ
ͺͳͽͪΔͰͻͰͶͳͭͳΒͼ͵ΒͺͻͳͺͪͯͼͽͳͿͻͷ;ͶͳͼͪΒͰ͵ͪtͯͼͺͻͰ
ͷͪͬͰͻͳi
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ͳͶͳ
ͪ͵Ͱͷͪ
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ͯͼͯͪͶͳͼͰͶͳͰͼͷͪͽͻͪͺͻͳͺͪͯͳ͵ͷͰ͵ͰͻͰͶͳͭͳΒͰ
ͪͰͲͬͪͳͰͺͻͳͺͪͯͼͽͳ ͯͪͶͳΒͰ
;ͺͳͼͪ;ͬͰͻͼ͵Ͱ͵ΔͳͭͰ
ͯͪͶͳͻͰͯͬͳͯͰ;ͻ͵ͬ;
ͯͪͶͳΒͰ͵ͻͽͰ
ͳͽͯ
ͪͯͪͅͻͰͶͳͭͳΒͼ͵ͪ
ͺͻͳͺͪͯͼͽ
ͺͻͰͷͪ ͈ͻͰͺͻ;͵ͪͷͪ ̓ͿͰͻͰͳΒͰ Ͱͬͻͺͼ͵ͳ ͼͽͪͽͳͼͽͳͪͻͪ ͌ΒͰͯͳΔͰͳ ͪͳΒͪ
ͼͺͪͯͪ;ͭͻ;ͺ;ͯͺ;ͼ͵ͳ
ͪͰͼͬͳͫͰͶͰͱΒͪ
ͻͪͲͶͲͳͲͪͳͲͼͽͪͬΓͪΔͰͬͰͰͽͳ͵ͰͯͻͰͯ
ͳͰ;ͪͻͰͯͳͷͺͺͳͼͳͷͪͫͳͶͳͼ;ͬͳͰͺͶͳͽͳ͵ͳͯͰͶ͵ͰͰͭͪ;ͼͽͪͽͳͼͽͳ͵Ͱͺͻͳ
ͻͯͰ
ͺͪͼͰͺͬͪͶ;ͺͺͳͼ;ͽͰ͵ͰͽͳͻͳͯͰͰͳΒͰ͵ͪͼͳΒͰ
ͭͯͳͰ͈ͻͰͷͪͺͺͳͼΒ
ͷͰͽͯͶͭͳΒͳ
Ϳͳͭ;ͻͳͻͪΒͰͽͰͻͷͳtͬͰͻͳͼͺͬͰͼͽi
ͪͳͿͻͷͪͳΒͰͼ;ͯͫͳΒͰͰͪͳͼͽͳͪͳ
ͽΒ
4
͆ͪ ͺͻͳͷͰͻ
; ͆Ͱͷͪ͵Β ͳ ͑ͬͪΒͪͻͼ͵Β ͵ͪ ͵ͻͳͽͰͻͳΒ;ͷ ͼͰ ;Ͳͳͷͪ ͿͻͷͪͶͪ ͺͻͳͺͪͯͼͽ Ͱ͵ͼͺͶͳͳͽ
ͯͰͿͳͳͼͪͪ;ͺͳͽͪΔ;t̓ΒΒ͏ͻ͵ͬͳͳͶͳͻͰͶͳͭͳΒͼ͵ΒͲͪΒͰͯͳͳͺͻͳͺͪͯͪͽͰ i; ͉;ͷ;ͳΒͳͺͳͽͪΔͰͼͰͯͼͳͪ
ͻͰͶͳͭͳͲ;ͫͰΌͰΔͰͫͰͲͫͲͳͻͪͯͪͶͳΒͰͺͻͰͯͼͽͪͬΓͰͺͻͰ͵Ͱ͵ͰͬͰͻͼ͵ͰͲͪΒͰͯͳͰ̹;ͭͪͻͼ͵ͪ
ͽͪ͵ΌͰ
Ͱͷͪ
ͺͺͳͼ;ͯͰͿͳͳͳΒ;
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ͪͰͺͻͳͺͪͯͼͽͻͰͶͳͭͳΒͼ͵Βͭͻ;ͺͳ
ͳͶͳ ;ͺͳͼ ; ͻ͵ͬͰͳ ͻͰͭͳͼͽͪͻ ͌ ͐Ͱ͵Β ͬ ͺͳͽͪΔͰ ͺͯͻͪͲ;ͷͰͬͪ Ͳͬͪͳ; ͺͻͳͺͪͯͼͽ
;ͰΕͰ ;
ͻͰͶͳͭͳΒͼ͵ͷͱͳͬͽ;
ͬͰͲ;ͼͪͻ͵ͬͷ
ͳͼͶͳ )BVH
$PNQUPO
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ͼͽͻ. 115¢
5
̓ͶͪͼͳͿͳ͵ͪͳΒͷͼ;ͫͳͶͰͺͻͰͯͬͳΌͰͰͼͶͰͯͰΕͰͬͰͻͳͼͺͬͰͼͽͳͺͻͪͬͼͶͪͬͪ
ͻͳͷ͵ͪͽͶͳ͵ͪ
ͭͻ͵͵ͪͽͶͳ͵ͪ
ͰͬͪͭͰͶͳͼͽͳ͵ͪ
ͷ;ͼͶͳͷͪͼ͵ͪ
ͳͲͻͪͰͶͳΕͪͼ͵ͪͳͯͻ;ͭͰ
͵ͪͳͷͭ;ΕͼͽͯͭͬͻͪͲͪͶͳͪͫͰͲ͵ͿͰͼͳΒͰ
͈ͻͳͶͳ͵ͷͳͿͻͳͻͪΔͪͻͰͲ;ͶͽͪͽͪͺͺͳͼͪͭͯͳͰ͵ͻͳΕͰͪΒͰͼͶͰͯͰΕͪ͵ͶͪͼͳͿͳ͵ͪͳΒͪͫͰͲͯͭͬͻͪ
ͫͰͲͬͰͻͰ
ͰͺͻͰͯͰΓͰ
ͺͻͪͬͼͶͪͬͳ
ͻͳͷ͵ͪͽͶͳͳ
ͺͻͽͰͼͽͪͽͳ
ͼͽͪͶͳͻͳΕͪͳ
ͺͻͳͺͪͯͳͳͳͼͶͪͷͼ͵Ͱ
ͬͰͻͼ͵ͰͲͪΒͰͯͳͰ
ͅΒͼͳΒͰͬͳ
ͼͽͪͶͳͰͻͳΕͪͳͳͰͺͲͪͽ
735
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͼͬ;ͼͶͫͯͭͳͲΒͪΔͪͬͪΔͪͼͽͪͬͳͽͬͪͬͰͻͼ͵Βͺͻͳͺͪͯͼͽͳ.7 ́;ͼͪͯͻͱͪΒͺͺͳͼͪ
ͭͯͳͰ;͵Γ;ͰΒͰͺͳͽͪΔͰͬͰͻͳͼͺͬͰͼͽͳ
ͯ͵ΒͰͺͺͳͼͪͷͰͽͯͶͭͳΒͪͼͽͪͶͪͰͺͻ
ͷͰΔͰ͈ͪͻͰͷͪ;ͺ;ͽͼͽͬͳͷͪͲͪͻͪͯͪͬͰͯͰͳͷ;͵ͬͳͻ;ͷͰͽͯͶͭͳΒͰͲͪͺͻͳͺͻͰͷ;ͳͼͺͻͬΌͰΔͰ
ͺͺͳͼͪ
ͺͺͳͼͳͬͪͳΒͰͼͷͰͳͪ͵Βͳͪͳ;ͽͳͪͽͳͳͫͳΒͰͯ;ͱͪͯͪ;ͺͳͰͽͪͪ͵ͪͬ
ͯͭͬͻ͵ͪ͵ͼͰͶͳͰͬͰͻͼ͵ͳͳͲΒͪͼͳͶ͌͵ͪΒ͵ͶͪͼͳͿͳ͵ͪͳΒͳ
ͬͰͻͳͼͺͬͰͼͽͳͼ;ͪͬͰͯͰͰ
ͺͻͰͷͪ ͪͲͫ;ͷ ͻͰͯ; ͼͪ ͻͪͲ;ΌͰͳͷ ͺͯͭͻ;ͺͪͷͪ ͌ ͺͼͶͰͯΔͰͷ ͺͺͳͼ; ͭͯͳͰ
ͺͻͰͷͪ
ͺͺͳͼΒͯͰͿͳͳͳΒͳ
ͯͭͬͻͪͺͳͽͪΔͰͬͰͻͳͼͺͬͰͼͽͳͻͰͲ;ͶͽͪͽΒͰͶͳͭ;ͫͰΌͰΔͪͺΒͰͯͳ
ͪ Ͳͪͼͬͪͭ ͪ ΔͰͭͬͳͷ ͼͬͪͽͪΔͳͷͪ ͻͰͶͳͭͳΒͰ ͳ ͪ ͼͶͫͯͳ ͳͲΒͪͪΔͪͬͪΔͪ ͬͰͻͳ ͵Βͪ ΒͰ
ͭͪͻͪͽͬͪͪ͌ͼͽͪͬͷ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ Ͷͪ
ͅͰͽͯͶͭͳΒͪͼͰͳΒͰͷͰΔͪͶͪ
ͯͼͺͺͳ
ͼͺͳͽͪΔͰͬͰͻͳͼͺͬͰͼͽͳͫͳͶΒͰͽͬͻͰͭͽͳͺͪ
ͽͲͪͳͯͪͼͰͼͬͪ͵ͶͳͰͷͭͶͼͶͫͯ
ͯͰ͵ͶͪͻͳͼͪͽͳͳͶͳͰͯͰ͵Ͷͪͻͳͼͪͽͳ͵Β;ͬͰͻ;ͳͼͺͬͰͯͪ9
̸̸͈͉͇̺͉͇͉͉͇̺̺͉̹̾͆̾͌̾͊̓͊͋͌̓͋͌́͊͋͆͆́͑͋͊́̾͠͠ͅ
̓;ͶͷͳͪͳΒͪ ͭͶͫͪͶͳ ͯͻ;ͽͬͰͳ ͯͭͪΌͪΒͪ ͺͰͽ͵ͷ ͳ ͭͯͳͪ
͵ͪ ͽ ΒͰ ͻͪͼͺͪͯ
ΒͰͯͭ ͺͶͳͽͳ͵ͭ ͼͳͼͽͰͷͪ ͳ ͪͼͽͪΒͪΔͰ ͯͻ;ͭͭ
ͯͰͲͳͽͰͭͻͪͳΒͪ ͯͻͱͪͬͰ
ͯ;ͫ͵ͪ Ͱ͵ͷͼ͵ͪ ͳ
ͼͳΒͪͶͪ͵ͻͳͲͪ
;ͼͶͬͳͶͳͼ;ͫͳͽͰͳͲͷͰͰͳ;ͻͰͶͳͭͳΒͼ͵ΒͼͬͰͼͽͳͭͻͪΌͪͪ͊ͻͫͳΒͰ͈ͻͳͽͷͰ
͵ͿͰͼͳͪͶͳͲΒͪΔͪͬͪΔͰΒ;ͬͰ͵ͰͲͪͳͻͰͶͳͭͳͲͼͽ
ΒͰͻΒͰ;ͼͶͬΓͰͺͶͳͽͳ
͵ͳͷ ͺͻͳͶͳ͵ͪͷͪ ͳ ͺͱͰΓͷ ͳͯͰͶͭͳΒͷ ͇ͼͰΕͪΔͰ ͺͻͳͺͪͯͼͽͳ ͼͬΒΒ ͵ͿͰͼͳΒͳ
͵ͪ͵ ͺ
ͲͪͪΒ;ͽͪ͵ͳ ͺͳͽͰͲͳͽͰͽ;
ͲͪͪΒ ΒͰͺͬͰͲͪ ͼͪ ͼͰΕͪΔͰͷͪͳͪͶͰͺͻͳͺͪͯͼͽͳ
ͪ
ͻͰͶͳͭͳΒͪΒͰΒͰͯͪͯͪΒͬͪͱͳΒͳͬͳͯͬͪͭͻ;ͺͰͳͯͰͽͳͿͳ͵ͪͳΒͰ͉ͰΒͰͽͷͰͯͪͻͰͶͳͭͳΒͪͪ
ͬͳͷ ͺͻͼͽͻͳͷͪ
͵ͪ ΒͰͯ ͯ ͼͬͳ ͯͳͿͰͻͰͳΒͪͶͳ ͫͰͶͰͱΒͪ Ͱͽͳ͵ͳ ͲͪΒͰͯͳͪ
;
ͯͻͰΌͰΒͯͻ;ͽͬͰΒͼͳͽ;ͪͳΒͳͺͻͰͯͼͽͪͬΓͪͯͯͪͽͼͻͰͯͼͽͬͪͳͪͶͰͷͭͰͳͲͪͳΒͰ10
7
͌ ͵ͪΒ ͵ͶͪͼͳͿͳ͵ͪͳΒͳ ͭͯͳͰ ͪͬͰͯͰͰ ͼ; ͼͶͰͯͰΕͰ ͬͰͻͳͼͺͬͰͼͽͳ ͳͼͶͪͷͼ͵ͪ
Β;ͯͪͳͼͽͳ͵ͪ
͵ͪͽͶͳ͵ͪ
ͺͻͪͬͼͶͪͬͪ
ͺͻͽͰͼͽͪͽͼ͵ͪ
ͺͻͻΒͰͽͪͶͳ ͵;Ͷͽͬͳ
ͯͻ;ͭͰ ͬͰͻͳͼͺͬͰͼͽͳ
ͰͺͻͰͯͰΓͰͳ
ͬͰͻͳ͵
ͳΒͰͬͰͻͳ͵ͳͰͺͲͪͽ
͊͵ͻͪΕͰͪ͵ͶͪͼͳͿͳ͵ͪͳΒͪͬͰͻͳͼͺͬͰͼͽͳͺͺͺͳͼ;ͭͯͳͰͭͶͪͼͳͳͼͶͪͷͼ͵ͪ
Β;ͯͪͳͼͽͳ͵ͪ
͵ͪͽͶͳ͵ͪ
ͺͻͪͬͼͶͪͬͪ
ͺͻͽͰͼͽͪͽͼ͵ͪ
ͼͶͰͯͫͰͳͳ ͺͻͻΒͰͽͪͶͳ ͵;Ͷͽͬͪ
ͺͻͳͺͪͯͪ ͬͰͻͳͼͺͬͰͼͽͳ ͵Βͪ ͳΒͰ
ͪͬͰͯͰͪ
ͬͰͻͳ͵ ΒͰ ͪͶͳ Ͱ ͺͻͳͺͪͯͪ ͳΒͰͯΒ ͬͰͻͳͼͺͬͰͼͽͳ
ͰͳͲΒͪΔͰͳ
ͳΒͰ ͬͰͻͳ͵ ͳ ͰͺͲͪͽ
̽ͰͽͪΓͪ͵ͶͪͼͳͿͳ͵ͪͳΒͪͫ;ͬͪͽͪͺͯͭͻ;ͺͰͺͷͰ;ͽͳͻͰͶͳͭͳΒͪ
9
͈ͻͰͷͪ ͺͺͳͼ; ͭͯͳͰ
Ͳͬͪͳͪ ͵ͶͪͼͳͿͳ͵ͪͳΒͪ ͼͪͯͻͱͳ ͼͶͰͯͰΕͰ ͬͰͻͳͼͺͬͰͼͽͳ ͺͻͪͬͼͶͪͬͪ
͵ͪͽͶͳ͵ͪ
ͺͻͽͰͼͽͪͽͼ͵ͪ
ͼͽͪͶͰ ͻͳΕͪͼ͵Ͱ
ͳͼͶͪͷͼ͵ͪ
Β;ͯͪͳͼͽͳ͵ͪ
ͳͼͽΔͪ͵Ͱ ͬͰͻͳͼͺͬͰͼͽͳ
ͪͭͼͽͳͳ
ͳͼ;ͬͰͻͳͳ ͪͽͰͳͼͽͳ
ͳͼ;ͼͰͳͲΒͪͼͳͶͳͳͰͺͲͪͽ
10
͠ͰͯͳͼͽͻͪͱͳͬͪΔͰͳͲͽͭͺͰͻͳͯͪ ͭͯͳͰ
ͺ͵ͪͲͪͶΒͰ ͯͪ ͼͰ ͻͰͶͳͭͳΒͼ͵ͪͺͻͳͺͪͯͼͽ ͪͶͪͪ
ͽͻͰΕͰͷͷͰͼͽ;ͺͬͪͱͼͽͳ̓ͯͳͼͺͳͽͪͳ͵ͪͪΒͬͰΕͳͼͽͰͺͰͬͰͲͪͼͽͳ ͳͯͰͽͳͿͳ͵ͪͳΒͰ
ͺͼͽΒͳ;ͯͼ;
ͪ ͺͻͯͳ;
Ͳͪͽͳͷ ͪͳΒ;
͵ͿͰͼͳΒ;
͵Ͷͪͼ;
ͺͻͿͰͼͳͪͶ; ͭͻ;ͺ;
ͭͰͰͻͪͳΒ; ͳ ͪ ͵ͻͪΒ; ͺͻͳͺͪͯͼͽ
̾ͬͻͺͳ ͉ͰͶͳͭͳΒͼ͵ͪ ͺͻͳͺͪͯͼͽ ΒͰ ͻͰͶͪͽͳͬ ͼͶͪͫ ͺͬͰͲͪͪ ͼͪ ͼͬͳͷ ͼͳͯͰͷͭͻͪͿͼ͵ͳͷ
ͫͰͶͰͱΒͳͷͪͳͼͺͳͽͪͳ͵ͪ ͷͪͯͪͺͼͽΒͳͳͲͬͰͼͪͰͭͪͽͳͬͪ͵ͻͰͶͪͳΒͪͼͪ͵Ͷͼ͵ͷͼͺͻͰͷͷ
ͽ;͵ͪͲ;ΒͰ
ͯͪtͺͼͽΒͳͬͳͪ͵ͲͪͰΔͪͳͲͬͪͪ;ͽͰͽͳͭͻͰͶͳͭͳͲͭͼͰΕͪΔͪ
ͯͼͺͻΒͰ͵ͽͬͪΔͰͺͶͳͽͳ͵ͳ
ͷͽͳͬͪ;ͯͷͰͻͰͶͳͭͳΒͰi ̺ͪͼͬͳΕ
ͼͽͻ
̸̸̸͉͆̽̽͌͑̓́̾ͅͷͺͳͻͳΒͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪ
͊ͳͶ͵ͪͪ͵ͰͽͪͳͼͽͻͪͱͳͬͪΔͪ͵ͿͰͼͳͪͶͰͼͶͳ͵Ͱ͊ͻͫͳΒͰͳͭͯͳͪͺ͵ͪͲͪͶͪͼ;
ͯͪΒͰͻͰͶͳͭͳͲͪͼͬͰͼͽͭͻͪΌͪͪͲͪͽΒͪͪͶͪ
ͯ͵ΒͰ;ͫͻͰͯΒͯͳͷͰͲͳΒͳ ͻ͵ͬͰͺͪͪΔͰ
ͳͼͺͳͽͪͳ͵ͪ– ͬͰͻͳ͵ͪ
ͪͺͻͰͯͬͪͶͪtͺͪΒͳͷͯͷi ̹ͶͪͭΒͰͬͳΕ
ͼͽͻ
̺ͪͱͪͺ͵ͪͲͪ
ͽͰΓ ͻͰͶͳͭͳΒͼ͵ͳ ͺͻͷͰͪ ; ͼͷͳͼͶ; ͻͰͬͳͽͪͶͳͲͪͳΒͰ ͻͰͶͳͭͳΒͰ ͳ ͻͰͶͳͭͳͲͼͽͳ ͭͻͪΌͪͪ ͊ͻͫͳΒͰ
ΒͰͼ; ͼͳͯͰͷͭͻͪͿͼ͵Ͱ ͯͶͳ͵Ͱ ͳͼͺͳͽͪͳ͵ͪ ͪ ͼͬ; ͵ͷͺͪͻͪͳΒͰ ͪ͵Ͱͽͳ ͺͯͪͽͪ͵ͪ ͋ͪ͵
ͺͰͽ͵ͷͳͭͯͳͪ
ͽͰ͵ΒͰͯͪͰͽͬͻͽͳͪͳͼͺͳͽͪͳ͵ͪͫͳͶͪΒͰͻͰͶͳͭͳͲͪ
ͪͭͯͳͰͪ͵
ͬͳͰͯͽͻͳͰͽͬͻͽͳͰͪ͵ͰͽͳͻͪͳͭͻͪΌͪͪ͊ͻͫͳΒͰ͈ͼͷͪͽͻͪͺͺͶ;
ͼ͵ͻͯ;ͺͶͷͪΔͰ
ͫͳͶΒͰͻͰͶͳͭͳͲͳͷ;͵ͪͻͪͪͰͭͱͰͪ
ͯͪͫͳͼͰ͵ͪͼͳΒͰͺͶͪͼͽͻ;͵ͽ;ͻͪͼͪͼͬͳͷ;ΒͰͯͪͳͶͪ
͋ͪ͵ΌͰ
ͼͽͪͻͳΒͪͶͳͪͫͳͶͪͼ;ͲͪͽͻͰͶͳͭͳͲͳΒͪͯͼͻͰͯΔͰͭͰͰͻͪͳΒͰ
ͪͺͼͰͫͷͶͪͯͳ
ͯ͵
ͼ;ͼͰͺͻͰͷͪͳͼͽͻͪͱͳͬͪΔ;ͳͲͭͯͳͰͻͪͲͶͳ͵Ͱͺͼͽͪͻͼͳͷ͵ͻͽͪͷͪͲͪͪΒͼͷͪΔͳͶͰ͌
ͺͭͶͰͯ;͵Ͷͼ͵ͰͼͺͻͰͷͰ
ͻͰͶͳͭͳͲͼͽΒͰͫͳͶͪͰͭͪͽͳͬ͵ͻͰͶͳͻͪͪͼͪͼͽͰͺͰͷͫͻͪͲͬͪΔͪ
ͪͶͳͼͰ;ͬͳΒͰͷͺͰͻͳͯ;ͼͳͽ;ͪͳΒͪͻͪͯͳ͵ͪͶͺͻͷͰͳͶͪ;ͼͷͳͼͶ;ͯͪͼ;ͪ͵ͰͽͳͻͪͪͶͳͪͭͽ
ͬͼͬͳͫͻͪͲͬͳ͵ͪͽͰͭͻͳΒͪͻͰͶͳͭͳͲͪ ͳͲͷͰΌ;͵ͯͬͳͼ͵ͫͻͪͲͬͳ
ͯͺͻͰ͵
͵ͯͰͫͻͪͲͬͪͳ
ͽͬͪͱͳͳͲͪͳͼͺͳͽͪͳ͵ͰͰͲͪͬͳͼͯͽͭͪͯͪͶͳͱͳͬͰͪͼͰͶ;ͳͶͳ;ͭͻͪ
ͯ; ̹ͶͪͭΒͰͬͳΕ
ͼͽͻ–
̸ͽͪͪͷͺ͵ͪͲ;Β;ͻͰͲ;ͶͽͪͽͳͺͺͳͼͳͳͼͽͻͪͱͳͬͪΔͪ ͉ͰͶͳͭͳͲͼͽͼͽͪͬͳͽͬͪ͊ͻͫͳ
ΒͰΒͰ;ͺͺͳͼͳͷͪͳͼͺͳͽͳͬͪͪͼͪͷ͵ͻͲ͵ͿͰͼͳͪͶ;ͳͯͰͽͳͿͳ͵ͪͳΒ; ͺͻͳͺͪͯͼͽͯͻͰΌͰΒ
ͬͰͻͳ
ͯ͵ͰͪͬͶͪͼͽͳͽͰͻͰͶͳͭͳͲͼͽͳ
ͿͻͰ͵ͬͰͳΒͪͳͳͽͰͲͳͽͰͽͻͰͶͳͭͳΒͼ͵Ͱͺͻͪ͵ͼͰ ͽͼͰ
ͽͪ͵ΌͰ
ͼͷͪͽͻͪͲͪͪΒͳͷͳͯͳ͵ͪͽͻͷͻͰͶͳͭͳͲͼͽͳ
ͳͼ;ͳͼͺͳͽͳͬͪͳͅͰΌ;ͽͳͷ
ͺͺͳͼͳ
ͺͯͪͳ͵ͿͰͼͳͪͶΒͺͻͳͺͪͯͼͽͳͼͰͰͼͽͽ;ͷͪͰ͵ͪͺ͵ͪͲͪͽͰΓͻͰͶͳͭͳͲͰͼͬͰͼͽͳ
ͺͻͳ
Ͱͷ;ͳͼͽͻͪͱͳͬͪΔͪͺ͵ͪͲ;Β;ͯͪͬͰͶͳ͵ͳͫͻΒΓ;ͯͳͳΒͰͻͰͶͳͭͳͲͪ;ͼͷͳͼͶ;ͺͻͪ͵ͽͳ͵ͬͪΔͪͻͰͶͳ
ͭͳΒͰ
ͬͰΕͼͰͯͰ͵ͶͪͻͳͰͲͪͯͻͰΌͰ;ͬͰͻ;ͪͼͬ;ͽͻͪͯͳͳΒͰ
ͯͼͺͻͳͺͪͯͪΔͪͬͰͻͳͼͬΒͳ
ͻͯͳͽͰΓͪ
ͺͪͺͼͽΒͳͬͳͼ͵ͼͽͰͺͰͳͯͰͽͳͿͳ͵ͪͳΒͰͪͳͪͶͼͽͳͳͬͰͻͳͼͺͬͰͼͽͳ
͈ͻͰͷͪͺͺͳͼ;ͭͯͳͰ
ͼͽͪͬͳͽͬͪ͊ͻͫͳΒͰͳͼͺͬͰͯͪͺͻͪͬͼͶͪͬ;ͬͰͻ;
Ͳͪͽͳͷ
͵ͪͽͶͳ͵;
ͳͼͶͪͷ
ͳͺͻͽͰͼͽͪͽͼ͵;
ͯ͵ͼ;ͯͻ;ͭͰͻͰͶͳͭͳΒͰͺΒͰͯͳͪͲͪͼ
ͽ;ͺΓͰͰ ͳͼͺͯ ͌ ͬͷ ͺͺͳͼ; ͬͰͶͳ͵ͳ ΒͰ ͫͻΒ Ͷͳͪ ͵Βͪ ͼ; ͼͰ ͯͰ͵ͶͪͻͳͼͪͶͪ ͵ͪ ͪͽͰͳͼͽͳ
ͪͶͳͼͰͫΒͰ͵ͽͳͬͼͽͬͳͺͯͪͽ͵ͪͷͱͰͯͬͰͼͽͳ;ͼ;ͷΔ; ͽͪͫͰͶͪ
͆ͪͳͷͰ
;ͬͻͰͷͰ͵ͪͯͪ
ΒͰ ͪͽͰͳͼͽͳ͵ͪ ͳͯͰͶͭͳΒͪ ͺͻͰͯͼͽͪͬΓͪͶͪ ΒͰͯ; ͯ ͽͰͷͰΓͳ ͬͻͰͯͼͽͳ ͯͪΔͰͭ ͯͻͱͪͬͭ
;ͼͽͻΒͼͽͬͪͳt͵ͪͯͪͼͰͼ;Όͳͬͪͪ͵ͳͪΒͫͰͲͪͲͶͰͳΒͳͺͳΒͰͽͰͽͺͻͰͷͪͬͰͻͼ͵ͳͷͫͳͪΒͳͷͪ
ͼͺͻͪͬͷ
ͼͰͷͱͰͺͻͰͽͺͼͽͪͬͳͽͳͯͪͼ;ͼͰΓ;ͯͳ;ͼͽͻ;ͪͬͪͶͳͳͺͶͪͳͶͳͯͪΒͪͬͳͼ͵ͪͱ;ͼͬΒͪͬͰͻͼ͵ͪͼͰ
ΕͪΔͪi ͈ͻ͵ͳΕ
ͼͽͻ
737
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
11
́Ͳͬͻ4PVSDF: ͚;ͻͳΕ
͋ͪͪͼ͵ͬͳΕ
̺;͵ͷͳͻͬͳΕ
̈́ͪΌͰͬͳΕ
̸̸̸͉͆̽̽͌͑̓́̾ͅͷͺͳͻͳΒͼ͵ͪͳͼͽͻͪͱͳͬͪΔͪͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪ
͈ͺͺͳͼ;ͭͯͳͰ;͊ͻͫͳΒͳΒͰͻͰͭͳͼͽͻͬͪ
ͷͳͶͳͪͼͽͪͬͳ͵ͪ
ͯͰͭͪͼ;
ͷͳͶͳͪ
ͻͳΕͪͼ͵Ͱ
ͪ
ͳΓͪͯͪ
ͺͻͳͺͪͯͪͳͼͶͪͷͼ͵ΒͬͰͻͳ
ͯ͵ͼ;ͼͽͪͶͰͬͰͻ
ͼ͵ͰͲͪΒͰͯͳͰͲͪͼͽ;ͺΓͰͰͼͪͷͪͻͭͳͪͶͳͷ;ͯͰͶͳͷͪ͌͵ͬͳͻ;ͻͳΕͪͼ͵ͭ͵ͻͺ;ͼͪͪΒͬͳͰΒͰ
ͺͻͪͬͼͶͪͬͪͪ
ͷͳͶͳͪͳͶͳ
Ͳͪͽͳͷ͵ͪͽͶͳ͵ͪ
ͳΓͪͯͪͳͶͳ
ͳͺͻͽͰͼͽͪͪͽͪ
ͳΓͪͯͪͳͶͳ
12 ̺ͰͶͳ͵ͳΒͰͫͻΒͶͳͪ͵Βͪͳͼ;ͱͰͶͰͶͪͯͪͼͰͯͰ͵Ͷͪͻͳ;ͼͬΒΒͬͰͻͳ
ͳΓͪͯͪͳͶͳ
͌ͬͷͺͺͳͼ;ͲͪͫͰͶͰͱͰΒͰͪΒͷͪΔͰͪͽͰͳͼͽͪ
ͳΓͪͯͪͳͶͳ
ͺͻͬͰͼͽͬͰͲͫͭͺͶͳͽͳ͵ͳͲͫͳͬͪΔͪ;ͲͰͷΓͳ
ͪͲͪͽͷͪΔͰͲͫͭͼͽͬͪͻͳͬͰͻͼ͵ͳ;ͫͰΌͰΔͪ
͈ͼͶͰͺͶͪͬͰ͵ͪͪͼͽΒͪΔͪͯͪͪͽͰͳͲͪͷͺͼͽͪͰͲͬͪͳͪͺͭͶͰͯͪͼͬͰͽ
ͼͳͽ;ͪͳΒͪͼͰͺͽͺ;
ͺͻͷͰͳͶͪ
ͺͪͼͰͯͯͰ͵ͶͪͻͪͽͳͬͳͰͬͰͻͳ͵ͪͼͽͳͭͶͯͯͰ͵ͶͪͻͪͽͳͬͳͬͰͻͳ͵͇ͪͳͭͶͰͯ
ͪͽͰͳͲͪͳΒͪ ͯͻ;ͽͬͪ ͲͪͷͰΔͰͪ ΒͰ ͻͰͶͳͭͳΒͼ͵ͳͷ ͺͻͳͺͪͯͪΔͰͷ ͵ΒͰ ͪ ͺͻͪͬͼͶͪͬͳͷ ͺͻͼͽͻͳͷͪ
ͳͷͪ;͵;ͼͻͰͶͳͭͳΒͼ͵ͭͺͻͳͺͪͯͪΔͪͫͰͲͬͰͻͬͪΔͪ ̓;ͫ;ͻͳΕ
ͼͽͻ
͈ͼͽͪͬΓͪͼͰͺͳͽͪΔͰͯͪ
Ͷͳ ͬͯͰ ͺͻͰͬͶͪΌ;ΒͰ tͬͰͻͬͪΔͰ ͫͰͲ ͺͻͳͺͪͯͪΔͪi ͳͶͳ tͺͻͳͺͪͯͪΔͰ ͫͰͲ ͬͰͻͬͪΔͪi %BWJF
ͳͶͳtͳͽͳͬͰͻͬͪΔͰͳͽͳͺͻͳͺͪͯͪΔͰi 7PBT
$SPDLFU
͈ͯͪͳͬͰͻͼ͵Βͺͻͳͺͪͯͼͽͳͼͽͪͬͳͽͬͪ͊ͻͫͳΒͰͺͺͼͶͰͯΔͰͷͺͺͳͼ;ͳͲͭͯͳͰ
ͺ͵ͪͲ;Β;ͬͰΕͳͼͽͰͺͰͳͯͰͽͳͿͳ͵ͪͳΒͰͶͳͪͼͪ͵ͿͰͼͳΒͪͷͪ͵ΒͳͷͪͽͻͪͯͳͳͪͶͺͻͳͺͪͯͪΒ;
͉ͪͲͶͭͰͲͪͬͳͼ͵ͺ͵ͶͪͺͪΔͰͪͳͪͶͰͳͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳ͵ͯͭͽͬͼͬͳͰͽͳ͵ͳ
ͲͪΒͰͯͳͪ ͼͳͷ ͵ͯ ͉ͷͪ
13 ͽͻͰͫͪ ͽͻͪͱͳͽͳ ͳ ; ͯͰΒͼͽͬ; ͼͶͱͰͳ ͯͻ;ͽͬͰͺͶͳͽͳ͵ͳ ͳ
ͳͼͽͻͳΒͼ͵ͳͳͳͶͪͪ͵ͻͪΒͰͷ99ͳͺͰͽ͵ͷ99*ͬͰ͵͇ͪͯ
ͷͳͶͳͪͼͽͪͬͳ͵ͪ
ͻͳΕͪ
ͼ͵ͷͻͰͶͳͭͳΒͼ͵ͷ͵ͻ;ͭ;ͺͻͳͺͪͯͪ
ͷͳͶͳͪ
ͯͰͭͪͼ;
ͷͳͶͳͪ
ͺͻͪͬͼͶͪ
ͬͳ
Ͳͪͽͳͷ͵ͪͽͶͳͳ
ͳΓͪͯͪ
ͳͺͻͽͰͼͽͪͽͳ
ͳΓͪͯͪ
́ͼͶͪͷͺͻͺͬͰͯͪ
ͳΓͪͯͪ
ͭͻͪΌͪͪ͊ͻͫͳΒͰ
ͯ͵ͼͽͪͶͰͬͰͻͳͼͺͬͰͼͽͳͳͷͪΒ;ͷͪͶͳͫͻΒͺͻͳͺͪͯͳ͵ͪ ͪ
ͺͻͳͷͰͻ
ͳͼͽΔͪ͵ͰͻͰͶͳͭͳΒͰ
ͳΓͪͯͰͳͶͳ
Β;ͯͪͳͼͽͳ͵ͪͳͶͳ
ͳͽͯ
͉Ͱͭͳͼͽͻ
ͬͪΒͰͳͲͪͪΒͪͫͻΒͰͯͰ͵ͶͪͻͳͼͪͳͶͳͪ;ͺͭͶͰͯ;ͼͬͭͬͰͻͼ͵ͭͺͻͰͯͰΓͰΔͪ
ͳΓͪͯͪ
ͳͶͳ
ͽΒͪͼͯͼͶͳ͵ͪͬͪͯͻ;ͽͬͰ;ͳͺͶͳͽͳ͵;͵Ͷͳͷ;;ͲͰͷΓͳ
ͪͺͺͻͬͳͺ;ͽͼ;ͺͺͳ
ͼͪͪͳͶͳͪ͵Βͪͼ;ͼͰͳͲΒͪͼͳͶͪ͵ͪͪͭͼͽͳͳ
ͳΓͪͯͪͳͶͳ
͉ͪͯ;͵ͳ
ͼͽͻ
͎ͻͶ͵ͳͺͼͷͪͽͻͪ
ͳͲͷͰΌ;ͺͼͶͰͯΔͪͯͬͪͺͺͳͼͪ
ͷͱͰͼͰͬͳͯͰͽͳͯͪΒͰͼͷͪΔͰͫͻΒ
ͺͻͳͺͪͯͳ͵ͪͼͬͳͬͰͻͳͼͺͬͰͼͽͳ ͺͻͪͬͼͶͪͬͰͲͪ
͵ͪͽͶͳ͵ͰͲͪ
ͺͻͽͰͼͽͪͽͼ͵ͰͲͪͳ
ͳͼͶͪͷͼ͵ͰͲͪ
ͷͪͯͪͼ;ͽͳͯͪΓͰͰͽͳͻͳͪΒͲͪͼͽ;ͺΓͰͳΒͰͬͰͻͳͼͺͬͰͼͽͳ;͊ͻͫͳΒͳ̓ͪͻͰͲ;Ͷ
ͽͪͽ ͯͰͷͭͻͪͿͼ͵ͳ Ϳͪ͵ͽͻͪ
Ͱͭͪͽͳͬͭ ͺͻͳͻͯͭ ͺͻͳͻͪͽͪΒͪ ͳ ͰͷͳͭͻͪͳΒͪ
ͪͶͳ ; ͳͲͬͰͼΒ
12
ͅͰΌ; ͺͻͳͺͪͯͳͳͷͪ ͺͻͪͬͼͶͪͬͰ ͬͰͻͳͼͺͬͰͼͽͳ ͯͷͳͪͽͳ ͼ; ͊ͻͫͳ
͵ͯ ͼͽͪͬͳͽͬͪ
͵ͪͽͶͳ͵ͰͬͰͻͰͺͻͰͬͶͪΌ;Β;ͪͅΌͪͻͳ ͺͻͰ͵ͯͬͰͽͻͰΕͳͰ
ͳ͎ͻͬͪͽͳ
ͪͲͪͽͳͷͼͶͰͯͰ̹;ΔͰͬͳ ͵
ͳ͉;ͼͳͳ ͵
̺ͳͰͯͺͶͬͳͰͺͻͳͺͪͯͳ͵ͪͳͼͶͪͷͪͼ;̹Δͪͳ
ͪͭͽͬΒͰͯͪͰͽͬͻͽͳ̸ͪͶͫͪͳ
Ͳͪͽͳͷ͉ͷͳ ͵
ͅ;ͼͶͳͷͪͳ ͵
ͳ̻ͻͪͳ ͵
ͅͰΌ;ͺͻͽͰͼͽͪͽͳͷͪͪΒͲͪͼͽ;ͺΓͰͳΒͳ
ͼ;͊Ͷͬͪͳ ͵ͯͬͰͽͻͰΕͳͰ
ͪͅΌͪͻͳ ͵ΒͰͯͰͺͰͽͳͰ
ͳ͉ͷͳ ͵
13
͉̓ͯͷͪͼ;Ͳͪͼͽ;ͺΓͰͰͭͽͬͼͬͰͬͰͻͳͼͺͬͰͼͽͳͳͼͬͳͷͯͪͶͳͽͰͽͳͻͰͶͳͭͳΒͼ͵ͭͳͲΒͪΔͪͬͪΔͪ
ͺͪͺͻͰ͵
ͺͶͬͳͰͳͼͺͬͰͯͪͺͻͪͬͼͶͪͬ;
ͲͪͽͳͷͳͼͶͪͷ
ͪ;ͷͪΔͰͷͺͻͰͽ; ͵ͪͽͶͳ͵;
ͳ
ͺͻͽͰͼͽͪͼ͵;ͬͰͻ;
͌ͺͻͰΌͰΔ;ͼͪͯͻ;ͭͳͷͪͳͪͶͼͽͳͷͪ
ͳͷͪΒ;ͪΒͬͳͰͰͯͰ͵ͶͪͻͳͼͪͳͶͳͪ
ͪͪΒͷͪΔͰ ͪͽͰͳͼͽͪ
́ͲΒͪΔͪͬͪΔͰͬͰͻͳͼͺͬͰͼͽͳ ͵ͯ ͉ͷͪΒͰ ͯ;ͬͰ͵ͫͳͶ; ͵ͽͰ͵ͼͽ;
ͺͻͳͶͪͭΌͪͬͪΔͪ
ͺͪ ͼ; ͪΒͰΕͰ ͺͻͳͬͪͽͪͶͳ ͻͰͶͳͭͳΒ; ͬͰΕͳͼ͵ͭ ͼͽͪͬͳͽͬͪ ͪ ͺͯͻ;Β; ͭͯͰ ͱͳͬͰ
͉ͪͯ;͵ͳ
ͼͽͻ
739
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͷͰͻͳͳͺͻͷͰͪͺͻͳͶͳ͵ͷͬͰͻͼ͵ͭͯͰ͵ͶͪͻͳͼͪΔͪ
ͫͻΒͼͽͪͬͳ͵ͪͺͻͪͬͼͶͪͬͰͬͰͻͰͺͪΒͰͲͪ
ͭͽͬͳΓͪͯͪ ͼͪ
ͪ
͵ͪͽͶͳ͵ͰͲͪ͵ͳΓͪͯͰ ͼͪ
ͪ
ͳͺͻͽͰͼ
ͽͪͽͼ͵ͰͲͪͺͻͰ͵ͼͰͯͪͷͳΓͪͯͪ ͼͪ
ͪ
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̓ͪͽͰͯͻͪͲͪͻ;ͼ͵ͳΒͰͲͳ͵ͳ͵ΔͳͱͰͬͼͽ
̸͍͌͆́́̓͏̸͍͉́́̽́̾̾͆͠͏̸́͠͏̸́͌͠
͈͉͇͏̸̸̻͇̾͊͌̈́̓̈́́̀͏́̾͠
̸̸͈͉͉͉͈͇̻͆́̾͌͊͊̓̾̀́̓͠ͅ
2
̸̸͊̿̾͋̓: ͌ΓͳͬͰͻͰͿͶͰ͵ͼͰͭͶͫͪͶͳͲͪͳΒͰͪͼͻͺͼ͵ͷͳͳͻͰͷͼͶͬͰͼ͵ͷ͵;Ͷͽ;ͻΒͰͲͳ
͵ͷͺͻͼͽͻ;ͺͻͰͯͼͽͪͬΓͪΒ;ͳͯͬͰͪͺͻͬͳͺͭͶͰͯͼ;ͺͻͽͼͽͪͬΓͰͰͺΒͪͬͰ– ;ͳͿͳ͵ͪͳΒͪͳͯͳͿͰͻͰ
ͳΒͪͳΒͪ͠Ͱͯͪͳͯͻ;ͭͪ
ͪͼͬΒͪͳ
ͳͶ;ͼͽͻ;Β;ͺͻͰͼͰͭͶ͵ͪͶͳͲͪͳΒͰͳͳͷͪΒ;ͲͪͺͼͶͰͯͳ;ͯͰͭͻͪ
ͯͪͳΒ;ͼͻͺͼ͵ͭΒͰͲͳ͵ͪ
ͽͰ
;ͷͪΔΒͳͶͳͬͰΕΒ ͷͰͻͳ
ͼͽͪͶͳͼͶͬͰͼ͵ͳΒͰͲͳ͵ͪͳ͵;Ͷͽ;ͻͪ̽;ͬͪ
;ͳͿͳ͵ͪͳΒͪ
͵ͪͯͻͪͲͼͽͳͳΒͼ͵ͭͳͺͻͰ͵ͷͰͻͭͺͻͰ;ͲͳͷͪΔͪͽ;Όͳ͵;Ͷͽ;ͻΒͰͲͳ͵ͳͫͻͪͲͪͪ
ͳͼͺΓͪͬͪͼͰ;ͳͼͽͬͰͽͳͷͳͶͳͼͶͳͳͷͳͫͻͳͯͳͷͽͬͻͰͬͳͪͷͪͳΒͰͲͳ͵ͳͷͺͪͻͪͯ͵ͼͳͷͪͺͻͳͼ;ͽ
ͳͷͳͻͷͼͶͬͰͼ͵ͭΒͰͲͳ͵ͭͺͻͼͽͻͪ̽ͳͿͰͻͰͳΒͪͳΒͪͼͰͺͻͬͰͼͽͬͰͭͶͰͯͪ;ͺΒͪͬͳͺͶͳͽͳ
͵ͳ ΒͰͲͳ͵ͪ
ͪ Δͳͬ ͽͰͻͳͽͻͳΒͪͶ ͳͻͰΔͰ ; ͷͪͳͺ;Ͷͪͽͳͬͷ ͺͻͷͬͳͼͪΔ; ͰͽͻͰͶͳͭͳΒͼ͵ͳ
ͭͻ;ͺͪ ͼ͵ͻͳͬͰͳͷͪΔͳͪ
;ͪͳͪͶͰͷͪΔͳͰ ͺͻͪ;ͽͽͳͳͼͶͪͷͳͲͬͪͳͭͻ;ͺͪͪΒ;ͭͲͪ
ͺͪͯ;̓ͼͬͪͳͅͰͽͳΒͰ
– ͼΒͰͯͰ
ͳͼͬΌͰΔͰͼͻͺͼ͵ͭͪͻͯͪͪͪͳͪͶ;ͷͪΔͳ;;ͼͺͼͽͬͰΒ
ͯͻͱͪͬͳͳͶͳ;ͬͪͼͽͪͶͳͷͯͻͱͪͬͪͷͪͫͳͬͰ͠;ͭͼͶͪͬͳΒͰ– ͼͯͻ;ͭͰͼͽͻͪͰ͈ͻͳͼ;ͼͽͬͺͶͳͽͳ͵ͭ
ΒͰͲͳ͵ͪͪͯͻͰΌͰͷͺͻͼͽͻ;ͺͻͰͳͶͳ͵ͪͼͳΒͰͯͬͯͳͯͳͲͷͰͰͳͯͰͽͳͽͰͽͪͺͻͼͽͻͪͳͺͻͼͽͻͰ
ͳͯͰͽͳͿͳ͵ͪͳΒͰͼͽͪͬͳͽͬͪ͌͵Ͷͳ͵ΒͰͲͳ͵ͪͺͶͳͽͳ͵ͪ
͵ͪͯͰͺͽͰͯͻͱͪͬͰͺͶͳͽͳ͵Ͱ
ͽͪ͵ͬͰ
ͺͻͰͼͰΒͳͺͯͼͽͳͰ
ͽͰͱͰΒͰͪͯͪͽͳͼͰͼ͵ͻΒͻͰͬͳͽͪͶͳͲͪͳΒͳͼͻͺͼ͵ͭ͵;Ͷͽ;ͻΒͰͲͳ͵ͭͪͼͶͰΌͪ
͉̓͌͐͆̾̾͐́͡:ͭͶ͵ͪͶͳͲͪͳΒͪ
ͯ;ͬͪ;ͳͿͳ͵ͪͳΒͪ
ͯͳͿͰͻͰͳΒͪͳΒͪ
ͺͶͳͽͳ͵ͳΒͰͲͳͳ
ͳͯͰ
ͽͳͽͰͽ
͈ͻͰͯͷͰͽͬͭͻͪͯͪͼ;;ͳͿͳ͵ͪͳΒͪͳͯͳͿͰͻͰͳΒͪͳΒͪ
͵ͪͯͬͰͳͶ;ͼͽͻͪͳΒͰͭͶ͵ͪͶͳͲͪͳΒͰ
ͳͯͬͰ;ͳͲ;ͯͻ;ͭͳͺͼͶͰͯͳͪͭͶͫͪͶͳͲͪͳΒͰ͏ͳΓΒͰͯͪͼͰ
ͪͼͬ;ͻͪͼͺͶͱͳͬͰͶͳͽͰͻͪͽ;ͻͰͳ
ͺͻͳͷͰͻͪͳͲͼͪͬͻͰͷͰͭͼͻͺͼ͵ͭ
ͪͶͳͳͯͻ;ͭͳͼͶͬͰͼ͵ͳΒͰͲͳ͵ͪ
ͷͰͽͯͷ͵ͬͪͶͳͽͪͽͳͬͰͪͪͶͳͲͰ
1
hvostanskazemlja@gmail.com
2
͉ͪͯ ΒͰ ͪͼͽͪ ; ͵ͬͳͻ; ͪͭͪͱͬͪΔͪ ͪ ͺͻΒͰ͵ͽ; t͇ͺͳͼ ͳ ͼͽͪͯͪͻͯͳͲͪͳΒͪ ͼͪͬͻͰͷͰͭ ͼͻͺͼ͵ͭ ΒͰͲͳ͵ͪi
͵ΒͳͿͳͪͼͳͻͪͅͳͳͼͽͪͻͼͽͬͺͻͼͬͰͽͰͳͪ;͵Ͱ͉Ͱͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
743
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳ ͳͽͰͻͺͻͰͽͪͳΒͰ ͳͲͬͪ ͳͼͽͪ͵Ͱ ͽͰͽͪ ;ͽͳͪΒ ͼͽͳͳΒͼ͵ͭ ͺͻͰ;ͲͳͷͪΔͪ ͽ;Όͳ ͵;Ͷͽ;ͻ
ΒͰͲͳ͵ͳͫͻͪͲͪͪͳͺͶͳͽͳ͵ͭͬͻͰͯͬͪΔͪΒͰͲͳ͵ͳͳΔͰͳͪ
͌͵ͬͳͻ;ͽͰͻͳΒͰͷͰ͵ͯͪͶͯͳͲͪͳΒͳ
ͦͻΘ͉ͳͰͻ (FPSHͰ3JU[FS
ΒͰͺ;ͯͳͳͽͰͻͷͳgrP
CBMJ[BUJPO ͼͪ͵ͻͰͼ͵ͷͻͰΒ;grow ͻͪͼͽͳ
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ΒͰͲͳ͵ͷͼͶ;ͪΒΕ;
ͳͷͪͳͼͽ;ͼͬ;͵ͪͳͷͰͽͪͿͻͪͯͪͽͪ;ͺͯͪͼͶͬ;ΒͰͯͭͽͰ͵ͼͽ͈ͪ
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ͶͳͲͳͻͪΒ;ΕͳͭͶͫͪͶͳͲͪͳΒ;͵ͪͯͼͭͻͫͪͶͳͲͪͳΒͰͳͭͶ͵ͪͶͳͲͪͳΒͰ
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ͶͳͲͪͳΒͳͺͻͽΒͰͻ;ΒͰͼͰͪͺͰͻͳͿͰͻͳΒ;ͳͻͪͲͯͬͪΒͪͯͶ͵ͪͶͰͲͪΒͰͯͳͰ̻ͷͳͶͪͭͽͼͽͪΒͰͼͰ
ͺ;ͺͻͳΒͰͷͱͰͺͳͼͪͽͳ͵ͪͭͶ͵ͪͶ
ͪͰͶ͵ͪͶi3 3JU[FS
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͉ͰͭͶ͵ͪͶͳͲͪͳΒͪ ͪͺͻͰͯͼͻͰΒ;ͭͶͫͪͶͳͲͪͳΒͪͺͯͪͬΒͰ;;ͺͽͻͰͫͳ͊ͷͪͽͻͪͼͰͯͪΒͰ
ͽͰͻͷͳͭͶ͵ͪͶͳͲͪͳΒͪ ͪΒͺͻͰ;ͺͽͻͰͫͳͼͳͶ͉ͭͶ͉ͪͯͫͰͻͽͼt͵ΒͳΒͰͯͰͿͳͳͼͪͭͶ͵ͪ
ͶͳͲͪͳΒ; ͵ͪ ͻͰͭͳͪͶͳ ͼͰͪͻͳ ͭͶͫͪͶͳͲͪͳΒͰ
ͺͻͳ ͵ΒͰͷ ͭͶͫͪͶͰ ͳ Ͷ͵ͪͶͰ ͽͰͯͰͳΒͰ
͵ͰͭͲͳͼͽͳͻͪΒ;ͳ;ͲͪΒͪͷͼͰͯͺ;Δ;Β;i ͺͻͰͷ͉ͪͳͬͶͳͪ
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ͺͻ͵ͪͺͻͯ;͵ͽͪͳͫͻͳͯͳͲͪͳΒͰ
ͽΒͼͳͽͰͲͰͭͶͫͪͶͭ
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;ͼͬͳͼͪͯͻͱͰ ͳͼͽ;ͳͶͳͼͶͳ;͵ͼͽͪͽͪͳΒ;
̻Ͷ͵ͪͶͳͲͪͳΒͪ͵ͪͺͻͪͽͰΕͪͺΒͪͬͪͭͶͫͪͶͳͲͪͳΒͰͷͪͳͿͰͼͽ;ΒͰͼͰͪͻͪͲͶͳͳͽͰͪͳͰͳ;ͻͪͲͶͳ
ͳͽͳͷͼͿͰͻͪͷͪͯͻ;ͽͬͰͭͱͳͬͽͪ ̓ͪͯ ΒͰͻͰ͵;Ͷͽ;ͻͳ
̺͎ͪͪͽ;ͻΒͪ ͎ͪͪͽ;ͻΊ
ΒͰ
ͬͳͯͳ͵ͪͯͬͪͪͺͻͰͯͪͳͺͻͳͬͳͯͼ;ͺͻͽͼͽͪͬΓͰͪͺͻͰͼͪ– Ͱ͵ͶͪͬͳͲͪͳΒ;ͳͳͫͻͳͯͳͲͪͳΒ;
ͳ ͪͭͶͪͪͬͪ ͯͪ ͯͬͰ tͽͰͯͰͳΒͰ ͲͫͶͳͱͪͬͪ ͽ ͽ ͼ; ͫͰ
;Ͳ ͼͬͰ ΔͳͬͰ ͻͪͲͶͳ͵Ͱ
; ͼͽͪΔ; ͯͪ
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ͯͪͯͰͿͻͷͳ;ͳͶͳͺͻͰͼͷͳͼͶͰͰͽͻͪͶ;Ͳ;ͬͻͰͯ
ͼͽͳͳͲͪͰΔͪi͆ͪΒͰͲͳ͵ͷͺͶͪ;ͭͶ͵ͪͶͳͲͪͳΒͪͼͰͳͼͺΓͪͬͪ;ΒͰͲͳ͵ΒͯͳͿͰͻͰͳΒͪͳΒͳͳ
ͪͼͽͪ͵;ͬͳ
ͪΒͰΕͰͺͶͳͽͳ͵ͳ
ΒͰͲͳ͵ͪ ͽͳΒͰͼͽͰͼͬΒͰͬͻͼͽͪͬͳͯͰ͵ͶͪͬͳͲͪͳΒͰ
– ͼ
ΒͰͯͰ
ͳ ͯͬΒͪ͵Β ΒͰͲͳ͵Β ͳͫͻͳͯͳͲͪͳΒͳ – ͼ ͯͻ;ͭͰ ͼͽͻͪͰ ͠Ͱͯͪ ΒͰ ͺͼͶͰͯͳͪ ͺͻͰ͵ͷͰͻͭ ͳ
ͼͽͳͳΒͼ͵ͭ;ͺͶͳͬͪͪͭͶͳͳͲͪͷͪ;ͻͪͲͶͳͳͽͰͯͻ;ͭͰΒͰͲͳ͵Ͱ
ͪͶͳͳͼͺͽͪͭͺͼͰͲͪΔͪͲͪͪͭͶͳͳ
Ͳͷͳͷͪ͵ΒͰͼͰͫͳͯͰͿͳͳͰ͵ͪͺͻͰ͵Γ;ͳͬͪΔͰ DPEFTXJUDIJOH
̀ͪͽ̹ͅͳͳΈͶͳΕ .JØJǀ
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ͺͻͪͬͳͻͪͲͶͳ͵;ͳͲͷͰΌ;ͯͬͪΒ;ͬͪͻͳΒͰͽͰͽͪ– ͪͭͶͼͻͺͼ͵ͭ ͵ΒͳͺͯͻͪͲ;ͷͰͬͪΒͰͲͳ͵ͺͲͪΒ
ͷΓͳͬͪΔͰ
ͳͭͺͯͪͲͳͬͷͼͰͻͫͶͳ / ͼͰͻͭͶͳ ͵ΒͳΒͰͻͰͲ;ͶͽͪͽͺͻͷͰͰ͵ͯͬͪ
ͺͻͳͼ;ͽͰ͵ͯ
ͼͻͺͼ͵ͳͭͬͻͳ͵ͪ;ͯͳΒͪͼͺͻͳ
ͳͪͬͯͳͳͲͶͳͭͬͳͼͽͳ͵ͳͳͼͳͶͳͭͬͳͼͽͳ͵ͳͺͪͻͪͷͰͽͪ
ͻͪͳ͵ͻͳͽͰͻͳΒ;ͷͪͪ͵ΒͳͷͪͲͪͼͳͬͪΔͳͬͻͪͲͭͻͪͳͰΔͰ .JØJǀ*MJǀ
ͼͽͻ–
̓ͪͯΒͰͻͰ
ͼͳͶͰ͵ͽ;ͺͯͪͲͳͬͷͪͭͶͼͻͺͼ͵ͳ
ͪ͵ΒͳͼͰͳͫͻͪΕͪͺͪͱΔͪ;ͬͷͻͪͯ;
ͪ;ͽͻͯͪͽͭͽͰͻ
ͷͳ͈ͪ͋ͻΕͳΕͪͭͶͪͪͬͪͯͪͼͰͺͯΔͰͭͪͺͯͬͯͳtͼͪͷͽͳͳͰͺͻͪͬͯͪͰͳͰͺͽͻͰͫ
ͰͳͬͪͳΒͰͪͼͽͪͶͰͺͯ;ͽͳͪΒͰͷͰͭͶͰͼ͵ͰͻͷͰi 1SǀJǀ
ͼͽͻ
̽ͻ;ͭͪͬͻͼͽͪΒͰͲͳ͵Ͱͳͫ
ͻͳͯͳͲͪͳΒͰ ͻͰͲ;Ͷͽͪͽ ΒͰ ;ͽͳͪΒͪ Ͷ͵ͪͶͳ ΒͰͲͳ͵ͪ ͪ ͼͪͷ ͰͭͶͰͼ͵ͳ ΒͰͲͳ͵
ͽ ͳͷͪ Ͳͪ ͺͼͶͰͯͳ;
;ͷͱͪͬͪΔͰΔͰͭͬͳͬͪͻͳΒͪͪͽͪͺͯͪͲͳͬͷͭͶ͵ͪͶͳͰͭͶͰͼ͵ͳ͇ͯͪͽͳͷͿͰͷͰͳͷͪͺͼͽΒͳ
3
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̸͉͉́͋̾́ͣ͡ͅͅ: ͌ͳͿͳ͵ͪͳΒͪͳͯͳͿͰͻͰͳΒͪͳΒͪ;ͺͻͰͼ;ͭͶ͵ͪͶͳͲͪͳΒͰ
ͫͳͷͪͶͳͽͰͻͪͽ;ͻͪͪͷͭͳͷΒͰͲͳͳͷͪ
;͵Γ;;Β;Εͳͳͼͻͺͼ͵ͳ̈́ͭͳΒͰͰ͵ͳͬͪͽͳͯͪͼͳ
ͰͻͪͲͶͳͳͽͳΒͰͲͳ͵ͪ͵Βͳͼ;ͺͯΒͪ͵ͳͷ;ͽͳͪΒͰͷͰͭͶͰͼ͵ͭ͵;ͺͳͻͪͺͻͬͳͯͪͬͰͯͰͳͺͻͫͶͰ
ͷͪ
ͪͯͪͺͪͱΔ;ͷͪͽͰͻΔͳ͵ͻͳͼͳ͵ͪͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪͪΒͺͻͰͺͻͳͬ;ͰͭͶ͵ͪͶͳͰͭͶͰͼ͵ͳ͈ͻͫ
ͶͰͷͭͶ͵ͪͶͭͰͭͶͰͼ͵ͭͳΔͰͭͬͯͰͿͳͳͼͪΔͰͪΒͰΕͰͼͰͼͪͭͶͰͯͪͬͪ;͵ͬͳͻ;͵ͽͪ͵ͪͽͪͰͭͶͰ
ͼ͵ͭͼͻͪͲͶͳͳͽͳͷͪͲͳΒͼ͵ͳͷΒͰͲͳͳͷͪͳ͵;Ͷͽ;ͻͪͷͪ– Βͪͺͪͼ͵ͳͷ
͵ͳͰͼ͵ͳͷ
ͷͪͯͪͻͳͼ͵ͳͷͳͽͯ
͋ͪ͵̸͈ͪ͵ͳͻ 1BLJS
ͼͽͻ
ͺͻͿͰͼͻ͆ͪͳͪͶͭ;ͳͬͰͻͲͳͽͰͽ;;͊ͳͭͪͺ;ͻ;
ͼͷͪͽͻͪ
ͯͪΒͰtͽͰͻͷͳͭͶ͵ͪͶͳͰͭͶͰͼ͵ͳͷͭ;ΕͰͯͰͿͳͳͼͪͽͳ͵ͪͰͭͶͰͼ͵ͳ͵ΒͳΒͰͼͽͰͭͶͫͪͶͳ
ͪͶͳ͵Βͳ
ΒͰͫΒͰͶ͵ͪͶͳͷ͵ͽͰ͵ͼͽͳͷͪΔͰͭͬͳͬͳ͵ͻͳͼͳ͵̻ͪͶ͵ͪͶͳͰͭͶͰͼ͵ͳ
;ͺͭͶͰͯ;ͭͶ
ͫͪͶͭͻͪͼͺͻͼͽͳͻͪΔͪ
ͳͷͪͳͽͰͻͪͳͪͶͳͼͽͪͽ;ͼ
ͪͶͳ;ͳͼͽͬͻͰͷͰͺͻͰͲͰͽ;ΒͰͶ͵ͪͶͰ
ͳͯͰͽͳͽͰͽͰi͈ͶͪͲͰΕͳͯͽͭͪͯͪͼͰͭͶ͵ͪͶͳͲͪͳΒͪͭͶͰͯͪ;ͼͬͳͷͺΒͪͬͪͷͪͳͪͼͺͰ͵ͽͳͷͪͻͪͲͷͪͽ
ͻͪͳͷ ; ͵ͬͳͻ; ͽͰͻͳΒͰ ͭͶͫͪͶͳͲͪͳΒͰ ͰͭͶͰͼ͵ͭ ΒͰͲͳ͵ͪ – ͳ ; ͪͼͽͪ͵; ͻͰͭͳͪͶͳ ͳͯͳͷͪ
ͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪ
ͳ;ͺͺ;ΔͪͬͪΔ;ͻͰͳ͵ͪͰͭͶͰͼ͵ͭΒͰͲͳ͵ͪͻͰͳͷͪͼͪͶ͵ͪͶͳͷ͵Ͷͻͳͽͷ
ͳ;
;ͺͶͳͬ;ͪΒͻͪͲͶͳͳͽͳΒͳͪͭͶΒͰͲͳ͵ͳͰͶͰͷͰͪͽͪ;ΒͰͲͳ͵ͳͭͬͻͻͪͲͶͳͳͽͳͻͰͭͳͪͶͳΒͰͲͳ
͵ͪͳ͵;Ͷͽ;ͻͪ
͉ͳͬͶͳͪ
ͼͽͻ
ͼ͵ͻͰΕͰ ͺͪͱΔ;ͪͺΒͰͯͳͰͬͳΒͰͺͲͪΒͷΓͰͳͰ ͺͺ;ͽ
ͭͶͪͷ;ͻ
ͺͳͪͻ
͵ͻͰͪͽͳͬͪ
͵ΒͰ ; ͼͪͬͻͰͷͰͷ ͻ;ͼ͵ͷ ΒͰͲͳ͵; tͽͻͺͰ ͲͪͪΒͰ ͼͰͷͪͽͳ͵
ͼͽͳͶͳͼͽͳ͵ͰͳͲͷͰͰ
;ͼͶͬΓͰͰͰͼͪͷ;;ͽͪͻΒͰͲͳ͵ͳͷͻͪͲͶͲͳͷͪͰͭͳͼͫͰͼͽͳͷͪͻ;ͼ͵
ΒͰͲͳ͵Ͱ͵;Ͷͽ;ͻͰͳͷͰͽͪͶͳͽͰͽͪi̸;ͽͻͪͬͯͳͰͳͲͰͭͪͽͳͬ͵ͽͳͻͪͳͳͺͰͱͻͪͽͳͬͳ
ͬͽͬͻͫͳͼͪͬͰͯͰͳͷͺͲͪΒͷΓͰͳͪͷͪͳ Ͳͪ͵Γ;;ΒͰt͈ͲͪΒͷΓͰͳͰͽͳͺͪͭͶͪͷ;ͻ
ͺͳͪͻ
͵ͻͰ
ͪͽͳͬͪ ͯͶͪͲͰ;Ͷͳͭͬ͵;Ͷͽ;ͻͳ͵ͿͶͳ͵ͽͼͳͽͪͬͳͷͳͲͷͽͰͷͰΓͳͳͯͰΒͪͳͺͻͼͬͰͽͳͽͰΓ
ͼ͵ͳͽͰͷͪͻ;ͼ͵ΒͰͲͳ͵ͰͼͶͳ͵ͰͼͬͰͽͪi ͉ͳͬͶͳͪ
ͼͽͻ
͆ͪͺͷͳΔ;Εͳͯͪ
ͲͪͻͪͲͶͳ͵;ͯ
ͺͲͪΒͷΓͰͳͰ͵ͻͰͪͽͳͬͪ
ͯ͵ΒͰ;ͻ;ͼ͵ͷΒͰͲͳ͵;ͪͼͽͪΒ;ͳͲͬͰͯͰͳͰͺͺ;ͽ͵ͻͰͪͽͳͬͰ·͵
͵ͯ
ΔͰͳͻ;ͼ͵ͳͰ͵ͬͳͬͪͶͰͪͽͪͽͬͻͰͼ͵ͳʹ ͼͽͬͪͻͪͶͪ͵ͳ
ͳͼͲͳͯͪͽͰͶ·Άʹ ͽͬͻͪ͵ͳ
ͼͽͬͪͻͪͶͪ
͵ͳ
ͼͶͳͳͳͻͳͳͯͰͻͳͬͪͽͳͳͼ;ͷͭ;ΕͳtͲͪͪΒͯͪͽͳ͵Ͱͺͪͽͪ;ͻ;ͼ͵ΒͰͲͳ͵Β͵;Ͷͽ;ͻͳ
ΒͰͽͪ͵ͪͬͯͪͼͰͳͺͻͽͳͬͰͼͶͳΒͿͪͷͳͶͳΒͪͻΒͳͽͰͻͺͻͰͽͪͳΒͳi͊ͫͲͳͻͷͪͽ
͉ͳͬͶͳͪ
ͼͽͻ
Ͳͪ͵Γ;;ΒͰͯͪͪͼ;ͺͻͪͬͺͲͪΒͷΓͰͳͰͷͭ;ͺͯͼͽͪΕͳͯͪͼͰͳͲͬͪͺͻͳͼͰͽͳͷ
͵Γ;ͳ ͵Ͱͺͪͽͪ ͪͳͪͶͰ Ͷͳͭͬ͵;Ͷͽ;ͻͰ ͳ ͳͲͬͪ ͼͪͭͶͰͯͪͷ Δͳͬ; ͪ͵ͽ;ͰͶͼͽ ͋Ͱ
ͯͰͳΒͪ ͯͳͼͽͪͳͻͪΔͪ ͺͻͰͷͪ ͺͲͪΒͷΓͰͳͪͷͪ Δͳͬͷ tͻ;ͼͳͿͳ͵ͪͳΒͷi
;ͳͬͰͻͫͪͳΒͷ
ͪͫͻͰͬͳΒͪͳΒͷ
ͻͪͲͶͳͳͽͷͳͭͻͷͻͰͳ
ͺͼͰͫΒͰͺͻͳͼ;ͽͪ;ͷͶͪͯͳͼ͵ͷͱͪͻͭ;̸ͪͶͳ
ͲͳͻͪΒ;Εͳͷ;Ͳͳ͵ͳͱͪͻͭͷͶͪͯͳ͊ͻͫͪͳ͉;ͼͪ
͊ͅͳͶͻͪͯͬͳΕ
ͼͽͻ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͪͺͷͳΔͰt͇ͳͷͳͳͲͷ;Ͳͳ͵ͭͱͪͻͭͪͻ;ͼ͵ͰͷͶͪͯͳͰͻͰͽ͵ͳͷͪΒ;ͼͪͷͷͳͪͳ;Ϳ;
͵ͳΒ;
ͪΒͰΕͰͳͷΒͰͺͻͳͯͻ;ͱͰͪͳͰ͵ͼͺͻͰͼͳͬ͵ͬͪͶͳͿͳ͵ͪͽͳͬͪi
ͪͺͽͷͪͬͯͳͷͽͬ
ͺͻͳͷͰͻͪ͵ΒͳͼͰͯͼͰͪͪͲͳͬͰͯͷͪΕͳͳͼͽͻͪͳͷ;Ͳͳ͵ͳͭͻ;ͺͪ
ͺͺ;ͽ̸̸̹͊́͊́ / ̹Ͱʹ
ͫͿͰʹͼ ՙ͖ʹͼͿ̹Έʹͼ ̸DFPG#BTF – ͳͷͰͬͰͯͼ͵Ͱͺͺͭͻ;ͺͰ
̽ͰͫͳͶ ͯ5IF#FBUMFT
ͳͯͻ ͅͳͶ
ͻͪͯͬͳΕ
ͼͽͻ–
́ͺͪ͵
ͪͬͰͯͰͳͪͳͳ;ͼͺͼͽͪͬΓͪΔͪͯͳͼͽͪͰͺͻͰͷͪͺͲͪΒͷΓͰ
ͳͪͷͪͳͼ;ͳͯͬͰΕͫͻΒͳ
ͪͳͽͪ͵ͳͲͻͳͳͽͳͯͪͫͳͲͪͽͳͽͳͶͳͪͳͪͶͰΒͰͲͳ͵ͰͯͺͷͰ
;ͽͳͰͭͪͽͳͬͳͺͻͰͼͪ
ͫͰͲͫͲͳͻͪͪͳΔͰͳ;ͯͪͳͲͷͰΌ;͵ͻͳͼͳ͵ͪͺΒͰͯͳͳͼͶͬͰͼ͵ͳ
ΒͰͲͳ͵ͪͳͪͳͪͶͳΒͰͲͳ͵ͳͺͶͳͽͳ͵ͪ;ͯͼ;ͪͯͪͽͳͺͻͫͶͰͷͺͼͽΒͰͰͼ;ͷΔͳͬͰͻͪͲͶͳ͵Ͱ
745
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͪͶͷͭͻͰͬͪ 1BMNHSFO
ͼͽͻ –
ͺͻͰͳͲͳͻͪ ͽͻͳ ͼͬͪ ͻͪͲͶͭͪ ͺͻͳͼ;ͼͽͬͪ ͽ;Όͳ
ͶͰ͵ͼͳ͵ͳͰͶͰͷͰͪͽͪ;ͼͪͬͻͰͷͰͷͻ;ͼ͵ͷΒͰͲͳ͵; ͵Βͳͼͬͪ͵ͪ͵ͬͪͱͰͳͲͪͼͽͪͶͰͼͶͬͰͼ͵ͰΒͰͲͳ
͵Ͱ
ͪ
;;ͽͪͻΒͰͲͳ͵ͳ
;͵ΒͰͼͺͪͯͪ ͺͽͻͰͫͪͳͷͰͬͪΔͪͬͳͼͽͬͪͻͳ
ͺΒͪͬͪͳ ͺΒͷͬͪ Ϳͪ͵ͼ
͵ͷͺΒ;ͽͰͻ
ͺͽͻͰͫͪͻͪͲͭͻͪͳͰΔͪͼͪͯͻͱͪΒͫͶͳͼ͵ͳͪͳͺͪ͵ͻͪͲͶͳͳͽͳͺΒͷͬͪ ͼͪͺͽͰΔͰ
– ͳͿͻͷͪͳΒͪ
ͽͰͱΔͪ͵ͪΒͰͲͳ͵ΒͰ͵ͷͳΒͳ ͼͪͷͳͽ – ͼ;ͼͻͰͽͪͬͻ;
ͫ
Ͱ͵ͼͽͻͪͶͳͭͬͳͼͽͳ
͵ͳ ͵ͪ ͺͼͶͰͯͳͪ ;ͽͳͪΒͪ ͽ;ΌͰ ͵;Ͷͽ;ͻͰ
ͳͯͰͪͶͳͲͪͳΒͰ
ͪ ͺͻͳͷͰͻ
ͪͷͰͻͳ͵ͭ ͪͳͪ ͱͳͬͽͪ
ͺ – ͺͻͯͪͬͳͪ
ͫͪΒ͵ – ͷͽͳ͵Ͷ
ͺͻͳͼ;ͼͽͬͪ;ͷͰΌ;ͪͻͯΒ;ͺͽͻͰͫͳͯͻͰΌͰͭͽͰͻͷͳ
ͼͳͼͽͰͷͪ ͼ͵ͰͰͻ
ΘΒͼͽͳ͵
ͫͯͳͫͳͶͯͳͭ
ͺͽͻͰͫͰͬ;ͪͶͳͲͪͳΒͰ
ͽΒͺͻͳ͵ͻͳͬͪΔͪͯͳͻͰ͵ͽͭͲͪͰΔͪ
ͽͰͻͷͳͪ ͵ͪͰͻ – ͻͪ͵
ͭͰͳͽͪͶͳΒͰ – ͺͶͳͻͭͪͳ
ͽͰ ͺͬͰΕͪͭ ͳͽͰͻͰͼͪ Ͳͪ ;ͰΔͰ ͼͽͻͪͭ
ΒͰͲͳ͵ͪͬ
ͼͳΒͪͶͺͼͳͶ͵ͳ ͻͪͲͶͲͳ
͵Βͳ;͵Γ;;Β;ͽͰͯͰͳΒ;͵ͪͰ͵ͼͺͻͰͼͳͬͼͽͳ
ͯͼ
ͺͻͰͼͽͳͱͪͽ;ΌͰͻͰͳ ͽͳͰΒΘͰͻ–ͷͷͰ
ͯͰͬΒͰ
͵ͷ;ͳ͵ͪͽͳͬ;ͪ͵ͽ;ͰͶͼͽͺΒͷͪ ͰͶͰ͵ͽͻͪͽ
ͻͰΒͽͳͭ
ͿͻͷͳͻͪΔͰͷͰΌ;ͪͻͯͭͱͪͻͭͪ ͼͳͭͶ
ͶͰΒͫͶ ͳͼͶ
͉ͪͲͶͲͳͰ͵ͼͺͪͲͳΒͰͺͲͪΒͷΓͰ
ͳͪ ͳ ͳͫͻͳͯͳ ͽͬͻͰͬͳͪ ; ͼͪͬͻͰͷͰͳͷ ͼͶͬͰͼ͵ͳͷ ΒͰͲͳͳͷͪ
͵Ͷͳ͵ ͭͯ ͳ ͯͪ ͺͼͽΒͰ
ͫͻΒͪ ͭͶͰͯͪ
ͪΒͷͪΔͰ ͼ; ;;ͽͪͻΒͰͲͳ͵Ͱ ͺͻͳͻͯͰ ͆Ͱ͵ͳ ͯ ͽͳ ΒͰͲͳ͵ͪ ͼͰ ͵ͪ͵ͽͪ͵ ͫͻͪͰ
͑;ͬͪ͵ͬͳΕ
ͼͽͻ–
ͯͻ;ͭͳͼͰ
ͺͺ;ͽͼͻͺͼ͵ͭ
ͺͻͰͺ;ͽͪΒ;ͼͽͳͳΒͳ ͆ͪΒͬͳΒͰͶͰ͵ͼͳ͵
ͺͲͪΒͷΓͳͬͪΔͰͳͷͪͯͶͳ͵Ͱ;ͳͿͳ͵ͪͳΒͰ4 ;ͽͷͼͷͳͼͶ;ͽͼͰͻͪͯͳͺͻͰ;ͲͰͽͷ͵ͻͺ;ͼ;ͽͪ͵ͬͰ
ͬͻͼͽͰ͵Βͳ;ͱͫͶͳ͵;ΒͰͳͷͪͳͿͰͼͽ;ΒͰ;ͳͿͻͷͪ
ͺͻͳͰͷ;ͽ;Όͳ
ͺͭͶͰͯͪͼͬͰͽͪͅͻ͵ͬͪ
ͼͽͻ
ͼͷͪͽͻͪt͈ͻͪͲͷͰͻͪͷͪͳͳͽͰͲͳͽͰͽ;ͺͻͯͳͻͪΔͪͪͭͶͳͳͲͪͷͪͻ;ͼ͵ͳΒͰͲͳ͵<ΒͰ>
ͪͺͻͬͷͷͰͼͽ;ͷͰΌ;ͼͶͬͰͼ͵ͳͷΒͰͲͳͳͷͪi
ͪΒͰͲͳ͵ͳͺ;ͻͳͲͪͷͽͳͽͳ
ͪͺͻͳͷͰͻ
tͰ͵ͳͯ
ͺͺͶͪͬͰ ͰͭͶͰͼ͵Ͱ ͶͰ͵ͼͳ͵Ͱ ͼͬͰ ͯ ͯͪͪͼ ͌Ͳ ͽ
ͼͶͬͰͼ͵ͳ ΒͰͲͳͳ ͼͰ ͰΒͰͯͪ͵ ͯͼͰ ͺͻͰͷͪ
ͺͲͪΒͷΓͰͳͪͷͪΒͰͯͳ ͻ;ͼ͵ͳ
ͺΓͼ͵ͳ
ͫ;ͭͪͻͼ͵ͳ
ͼͻͺͼ͵ͳͳͯͻ
ͺͻͰͯͼͽͯͪΒ;ͯͳͻͰ͵ͽͳͷͺͲͪΒ
ͷΓͰͳͪͷͪ
Ͳͫͭ Ͱͭͪ ͼͰ ; ͬͳͷ ΒͰͲͳͳͷͪ ͳ ͻͰͭͳͼͽͻ;ΒͰ ͬͳͰ Δͳ
ͯͻ;ͭͳ Ͱ͵ͳ
ͼͶͬͪ͵ͳ
ͻͬͪͽͼ͵ͳ
ͺͻͳͫͰͭͪͬͪΒ; ͵ͪͶ͵ͳͻͪΔ;
ͳΒͳ ΒͰ ͻͰͲ;Ͷͽͪͽ ͬͰΕͪ ͯͰͻͳͬͪͳΒͼ͵ͪ ͪ͵ͽͳͬͼͽ ͼͶͬͰͼ͵ͳ
͵ͻͰͼ͵ͳͷͻͿͰͷͪi͌ͺͻͯ;ͱͰͽ͵;ΕͰͷ
ͫͰͲͺͻͰͽͰͲͳΒͪͪͼͬͰͫ;ͬͪͽͼͽͳͼͳͼͽͰͷͪͽͳͼͽ
ͪͬͰͼͽͳͯͻͰΌͰͫͻΒͺͻͳͷͰͻͪͰͭͶͰͼ͵ͳͺͲͪΒͷΓͰͳͪ͵ΒͳͳͶ;ͼͽͻ;Β;͵ͪ͵ͽͰͷͪͽͼ͵;ΒͰͯͫ
ͻͪͲͼͽ
ͽͪ͵ͳͼͶͳ;ͳͶͳͳͼͽͬͰͽ;ͺͻͫͶͰͷͪͽͳͼͽΔͳͬͰͪͯͪͺͽͪͳΒͰ;ͼͪͬͻͰͷͰͳͷͼͶ
ͬͰͼ͵ͳͷΒͰͲͳͳͷͪ
̸͵ͼͰͼͬͻͰͷͪͪͭͶͳͳͲͷͰ;ͬͰΕͳͳͼͶͬͰͼ͵ͳΒͰͲͳ͵ͪ
;ͳΕͰͷͯͪͳΒͰͫͰͲͽͰ͵Εͪ
ͷͭ;ΕͰͺͯͬͰͼͽͳͺͯ͵ͶͪͼͳͿͳ͵ͪͳΒ;ͪͭͶͳͳͲͪͷͪ;ͼͪͬͻͰͷͰͷͼͻͺͼ͵ͷΒͰͲͳ͵;͵Β;ΒͰͺ;ͯͳ
͈͋ͻΕͳΕ 1SǀJǀ
ͼͽͻ–
͋ͪ͵ͫͳͭͻ;ͺͳͳͭͶͰͯͳͪͭͶͳͳͲͪͷͪ
ͿͰͽͼ͵ͳͳͭͻͪ
Ϳͳ͵ͳͺͻͳͶͪͭΌͰͳͼͬͪ͵ͷͯΒͰͲͳ͵ͪ;͵ΒͳͷͪͼͰΒͪͬΓͪΒ;
ͺͻͳͺͪͯͪͶͳͶͳͯͰͻ ͼͻͺ
ͻ;ͼ
ͫ;ͭ
–
ͶJͯͰͻ ;͵ͻ
–MJEFS ͼͶͬͰ
ͺͶͰΒͷͰΒ͵Ͱͻ ͼͻͺ
– ͺͶͰʹͷͰʹ͵Ͱͻ ͻ;ͼ
– ͺͶͰʹͷͰʹ͵΅ͻ ͫ;ͭ
– QMFKNFKLFS
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749
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͼͽ;ͺͪΔͰ͆ͪͺͻͳͷͰͻ
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ͳͷͪΔͳͼ͵ͳͷΒͰͲͳͳͷͪ ͊ͽͻͪͲͫ;ͻ
ͼͽΒͳt͉ͰͭͳͪͶͳΒͰͲͳͳͳͶͳΒͰͲͳͳͷͪΔͳͪͲͪͰ
ΒͰͲͳ͵Ͱ<>͵Βͳͼ;ͻͪͲͶͳͳͽͳͯͲͬͪͳͭΒͰͲͳ͵ͪͽͰͯͻͱͪͬͰͬͰ;͵Γ;;ΒͰͯͳΒͪͶͰ͵ͽͰͲͬͪͳ
ͭΒͰͲͳ͵ͪͯͻͱͪͬͰ
ͳͽͳΒͰͲͳ͵Ͱͷͳͭͻͪͪͽͪi͈ͻͽͳͬͪͬͰͯͰΒͯͰͿͳͳͳΒͳͳͷͳͷͺͻͰͺͻ;͵Ͱ
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ͽͳͶͰ ͳ ͽͲͬ ͫͼͪͼ͵ͳ ΒͰͲͳ͵ ͆ͳΒͰ ͽͰ͵ ͺͻͰͽͺͼͽͪͬͳͽͳ ͳ Ͳͪͽ ͼ; ͳ ͳͲ Ͱͬͻͺͼ͵ͳ Ͱͽͪͻͪ
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ͳͫͻΒͪ͵ͻͳͼͳ͵ͪͳͲͷͳΓͰͭΒͰͲͳ͵ͪ
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̸̸̸̸̸̺͇͉͉͌̽͆̀͋͢ͅ
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ΒͰͯͳͼͽͬͰͪ ͳ ͷͭͰͪ ͵ͪͽͰͭͻͳΒͪ
ͬͰΕ ͷͲͪͳ͵ ͼͪͼͽͪͬΓͰ ͯ ͻͰͶͪͽͳͬ ͻͪͲͶͳͳͽͳ ͺͻͪͬͪ ͳ
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1
EBOJMP.roncevic@gmail.com
2
aantic@jura.kg.ac.rs
755
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͻͰͭͳͪͶͳ ͻͭͪͳͲͪͳΒͪ ͳ
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ͪͶͳ ͳ ͺͶͱͪΒ ͲͪͺͼͶͰͳ ;
ΒͪͬͷͼͰ͵ͽͻ;̈́ͳͪͻͪͯͪͭͪͱͬͪͪ;ΒͪͬͷͼͰ͵ͽͻ;ͳͰΒͰͯ;ͳͻ͵;ͼ͵;ͺͳ;
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͵ΒͳͷͪͼͰͼͫͲͳͻͷͪͫͳͷͬͭͻͪͯͪͯͰͽͪΓͳΒͰͰͷͱͰͷͺͼͬͰͽͳͽͳ
ͪͶͳ͵ͪͪΒͫͳ
ͽͳΒ;ͷͰΌ;Δͳͷͪͫͳͼͷ ͲͪͳͶͳͳͽͰͲͳͽͰͽΒͪͬͺͻͪͬͳͬͶͪΕͰΔͪ͵Βͪ ͺͼͰͯ;Β;ΒͰͯͳͳ
ͯͻ;ͭͳͳͪ;ͽͻͳͽͪͽͳͬͼͽ͵ΒͪͳͲΔͳͺͻͳͲͶͪͲͳ
̽ͻͱͪͬͳ ͼͶ;ͱͫͰͳͳͺͼͰͯ;Β;ͪΒͬͰΕͳͼͽͰͺͰ ΒͪͬͺͻͪͬͳͬͶͪΕͰΔͪ͢ͳͬͰͪ͵ͽͳͬ
ͼͽͳ ͵ͪͻͪ͵ͽͰͻͳͰ ͪΒͬͰΕͳ ͼͽͰͺͰ ͪ;ͽͻͳͽͪͽͳͬͼͽͳ
ΒͰͻ ͺͻ ͷͭ; ;ͺͽͻͰͫͳͽͳ ͻ;ͱΒͰ ͳ ;
Ͳͪ͵ͷͺͻͺͳͼͪͳͷͼͶ;ͪΒͰͬͳͷͪͶͳͳͽͳͭͻͪΌͪͰͱͳͬͽͪ
ͯ͵ͼͶ͵ͪͶͳͷͼͶ;ͱͫͰͳͳͷͪͽ
ͳΒͰͼͶ;ͪΒ͇ͳΒͰͼ;ͼͪͫͯͰͬͰͳΒͪͬͺͻͪͬͳͷ ͬͶͪΕͰΔͳͷͪͳͷͭ;ͳͼͽ;ͺͪͽͳͪ;ͽͻͳͽͪͽͳͬ
ͺͻͰͷͪͭͻͪΌͪͳͷͪ
ͪͶͳͼͪͷ;ΒͷͰͻͳ͵ΒͪΒͰͯͬΓͪͲͪͫͪͬΓͪΔͰͺͼͶͬͪͳͲͪͯͪͽͪ͵ͪͬͰͲͪͳ
Ͳͪͼͬͪ͵ͯͰͬͳͱͳͬͽͭͻͪΌͪͪ
́ͲͻͪͲͶͳ͵ͪ͵ΒͰͼͷͺͻͰͽͯͳͲͰͶͳͺͻͳͲͶͪͲͰͳͻͪͲͶͳͳͽͼͽͳ;ͻͰΌͰΔͪΔͳͬͭͻͪͯ
ͺͻͪͬͭ ͺͶͱͪΒͪ͢ͳͬͻͪͯͳͼͽͪͽ;ͼͼͰͻͪͲͶͳ͵;ΒͰ ;ͬͰΕΒͳͶͳͷͪΔΒͷͰͻͳ ;Ͳͪͬͳͼͼͽͳͯ
ͻͷͪͽͳͬͭ ͼͳͼͽͰͷͪ ͵͵ͻͰͽͰ ͯͻͱͪͬͰ ͇ ΒͰ ͺͻͯ;͵ͽ ͺͼͶͬͪ ͵Βͳ ͳ ͬͻͰ ͳ ͷͰΔͪ ͼͰ ;
Ͳͪͬͳͼͼͽͳͯͽ̻ͭͪͶͫͪͶͳͲͪͳΒͪΒͰ
͵ͪͽͼͷͺͻͰͽͯͪͬͰͶͳ
;ͬͰͶͳ͵ΒͷͰͻͳͳͲͷͰͳͶͪ
͉͇̺͆͐̾́ͣ
̸̻͆͋́ͣͶͫͪͶͳͲͪͳΒͪͳͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͺͻͳͻͯ;ͪ͵ͽͳͬͼͽͳ͵Β;ͬͻͰͶ͵ͪͶͳͼͶ;ͱͫͰͳͳͳͼͶͰͯͼͽͬͰͽͷͰ;ͽͳͪͶͪΒͰͪͺͻͷͰ;
ΔͳͬͭͻͪͯͺͻͪͬͭͺͶͱͪΒͪ͌͵Ͷͳ͵ΒͷͰͻͳ
ͺͻͫͪΕͰͷͯͪͯͭͬͻͳͷ;ͪͼͽͪͬ͵;ͻͪͯͪ
̸̸̻͇̹̈́̈́́̀͏̸̸̸͈͉͇͍͇́́̾͊́͆̈́́̀͠͏̸́͠
̸͈͇̽̾̈́́͋́̀͏̸́́͠
̸̸̸̸͈͉͇͇͇͎̹̾͆͆̽̈́̾̿͆͊͋́̈́̓̈́͆́͊̈́͌̿̾͆́̓ͅ
̓ͪͽͼͷͺͻͰͽͯͳͲͰͶͳ
ΒͰͯͪͯͼ;ͽͳͼ͵ͳͻͪͲͶͳ͵ͪͶ͵ͪͶͳͳͯͻͱͪͬͳͼͶ;ͱ
ͫͰͳ͵ͪΒͰͼͽͰ;ͼͽͰͺͰ;ͪ;ͽͻͳͽͪͽͳͬͼͽͳ͵Βͷͼ;ͳͼͪͫͯͰͬͰͳ̓ͯͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͪ;ͽͻͳͽͪͽͳͬͼͽ ͺͻͳͶͳ͵ͷ ͺͻͰͯ;ͲͳͷͪΔͪ ͪ͵ͽͳͬͼͽͳ ͳͲ ΔͳͬͰ ͪͯͶͰͱͼͽͳ ͳͲͻͪͱͰͪ ΒͰ ;
ͷͪΔͰͷͼͽͰͺͰ;ͅͰΌ;ͽͳͷ
ͽΒͰͺͻͳͷͰͽΒͰͼͽͰͯͪͼͰͪͳͯͪΓͰͼͷͪΔ;ΒͰ
̽ͪͪͼ ͼͰͪͯͶͰͱͼͽͯͻͱͪͬͳͼͶ;ͱͫͰͳ͵ͪͷͰΔͪ ; ͼͷͰͻ;ͽͭͪͯͪ ͼͰ ͳͺͼͷͪͽͻͪΒ;͵ͪ
ͼͶ;ͱͫͰͳͳͳΒͳΒͰͳΓͯͪͫ;ͯ;ͼͰͻͬͳͼͭͻͪΌͪͪ͵ΒͳͱͳͬͰ;ΒͰͯͳͳͳͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͶͳ
ͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰ
ͪͰ͵ͪͺͻͰͯͼͽͪͬͳͳͯͻͱͪͬͰͬͶͪͼͽͳͳͼͳͳΔͰͭJNQFSJVNͪ
͇ͼͬͳͳΓΔͳͬͳͪ͵ͽͳͬͼͽͳͽͻͰͫͪͯͪͼͰͼͪͼͽΒͳ;ͺͻ;ͱͪΔ;;ͼͶ;ͭͪͭͻͪΌͪͳͷͪ
͵ΒͰͽͻͰͫͪ
ͯͪͳͷͶͪ͵ͪΒ;ͳͺΒͰͯͼͽͪͬͰͼͬͪ͵ͯͰͬͳͱͳͬͽͳͪ͵ͽͳͬͼͽͳ
͌ΒͰͯ
͵ͪͳΓͰͬͳ͵ΒͳͽͻͰͫͪͯͪͫ;ͯ;ͼͽͬͪͻͰͳ;͵ͬͳͻ;Ͷ͵ͪͶͭͼͶ;ͱͫͰͳ͵ͭͼͳͼͽͰͷͪ
ͲͪͪͬͪΒ;ͼͰͯͰͺͶͳͽͳͲͪͳΒͪͳͺͻͿͰͼͳͪͶͳͲͪͳΒͪ̽ͰͺͶͳͽͳͲͪͳΒͪΒͰͺͻͫͶͰͷ͵ΒͳͺͼͽΒͳ;
ͻͭͪͳͷͪͳͻͭͪͳͲͪͳΒͪͷͪΒͰͯͳͳͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰͯͽͻͰ
;ͽ͵ͪΔͳͬͭ;ͼͽͪͬΓͰΔͪ͆ͪͻͪͬ
ͺͶͳͽͳͲͪͳΒͪͳΒͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳͪͼͪͷͲͪͶ͵ͪͶͰͬͰΕ
ͳͲͪͯͻͱͪͬͰͼͶ;ͱͫͰͳ͵Ͱ̽ͰͺͶͳͽͳͲͪͳΒ;ΒͰͽͰ͵ͳͲͬͻͳͽͳͳͼͺͻͬͰͼͽͳ;ͷͰͻͳ;͵ΒΒͫͳͼͷ
ͷͭͶͳͯͪΒͰͲͪͳͷ͵ͪ ͺͻͳͬͪͽΓͳͬ;;͵Ͷͳ͵ͰͷͪͼͪͻͪͯΔͰͳͻͪͯͪ͵ͪ͵ͯͻͱͪͬͳ
ͽͪ͵ͳ
ͻͭͪͪͳͻͭͪͳͲͪͳΒͪΒͰͯͳͳͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰ͋ͪ͵ΌͰ
Ͱͺ
ͯͪ ΒͰ ͺͻͷͰͪ ͼͬͰͼͽͳ ͼͪͷͳ ͼͶ;ͱͫͰͳ͵ͪ
ͪͶͳ ͳ Δͳͬͳ ͻ;͵ͬͯͳͶͪͪ ; ͽͷ ͼͷͳͼͶ; ͽ
ͺͶͳͽͳͲͪͳΒ;ͷͻͪΒ;ͺͼͷͪͽͻͪͽͳ͵ͪͺͻͰͽΔ;ΒͪͬͷͳͽͰͻͰͼ;
͠ͰͯͪͯͪΒͬͰΕͳͺͻͳͲͬΌͪͪͺͶͳͽͳͲͪͳΒͰ ΒͰͼͽͰͺͻͳͽͳͼͪ͵ͺͶͳͽͳ͵ͳͳͲͪͫͻͪͳͶͳͪ
ͪͻͪͯͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵͇ͪͳ
͵ͪͺͶͳͽͳ͵ͳͼͶΒͶ͵ͪͶͰ;ͺͻͪͬͰ
;ͺͶͳͬͷ;ͪ͵ͽͳͬͼͽͳ
Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳ͵ͪ ͪͼͽΒͰ ͯͪ ͼͽͬͪͻͰ ͺͪͻͽͳ͵;ͶͪͻͰ ͳ ͭͻ;ͺͰ ͳͽͰͻͰͼͰ ͪ;ͽͻͫ Βͪͬͳ ͳ
ͺͽͳ
ͳΒͰͷͼͽͬͪͻͳͬͪΔ;ͺͻͳͶͳ͵ͷͼͬͭͪͻͪͯͪͽͰͱͰͶ͵ͪͶͳͼͶ;ͱͫͰͳͳ
͋ͪ͵ΌͰ
;Ͷͭ; ; ͼͺͻͬΌͰΔ; ͯͰͺͶͳͽͳͲͪͳΒͰ ͻͪͯͪ Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳ͵ͪ ͷͻͪΒ; ͳͷͪͽͳ ͳ
ͭͻͪΌͪͳ
ͪͶͳͳͻͭͪͳͲͪͳΒͰͳͬͳͶͭͯͻ;ͽͬͪ͌ΒͰͯ
Ͱͺͯ ΒͰͳͼ͵Γ;ͳͽͳ ;ͫͪͬΓͪΔ;
ͺͼͶͬͪͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͳͼ;͵ͫͳͽͰͻͰͼ̺ͪͻͰΔͰͺͼͶͬͪ͵ΒͳͼͪͼͫͷͼͰͯͻͰΌͰͪ
ͺͶͳͽͳ͵ͪͬͶͪΕͰΔͪͰͼͺΒͳͬΒͰͼͺͻͰͯ;ͲͳͷͪΔͰͷͪ͵ͽͳͬͼͽͳͺͬͰͲͪͳͼΒͪͬͷͼͶ;ͱͫͷͳ
ͼͯͽͷͰͫͻΒͰͯͻͱͪͬͰͺͻͰͯͬͳΌͪΒ;ͻͪͲͶͳͳͽͰͷͰͪͳͲͷͰ͵ΒͳͷͪͲͪͫͻͪΔ;Β;ͼͶ;ͱͫͰͳͳͷͪ
ͫͪͬΓͪΔͰͺͶͳͽͳ͵ͳͿ;͵ͳΒͪ
ͪͼͬͰͼͳΓͰͷͼͺͻͰͪͬͪΔͪͼ;͵ͫͪͳͽͰͻͰͼͪ #SBFOEMF
ͼͽͻ
͋Ͱ͵ͽͪͯͪͼͰͷͱͰͻͰΕͳͯͪͼ;ͺͼͽͪͬΓͰͳ;ͼͶͬͳͲͪ;ͼͺͰͼͺͻͬΌͰΔͰͯͰͺͶͳͽͳͲͪͳΒͰ
̓ͪͯͪͼͰ ;ͼͶ;ͱͫ;ͫͳͻͪΒ;ͶͳͪͼͯͭͬͪͻͪΒ;ΕͳͷͲͪΔͳͷͪͳͳͼ͵;ͼͽͬͳͷͪ
͵ͪͯͪ ͪͪͺͻͰͯ;Β;ͪ
ͼͬ; ͼͬΒͳ ͻͰͲ;Ͷͽͪͽͪ
ͼͽͻ;ͭ ͫͻͪͲͬͪΔͪ ͳ ;ͼͪͬͻͪͬͪΔͪ
ͪ ͻͪͯͳ ͯͼ ͳͷ ͺͻͰͼͽͪΒͰ ͳͲ
ͻͪͲͶͭͪͬͰͲͪͳͲͪͰͯͭͬͪͻͪΒ;ΕͰͫͪͬΓͪΔͰͪ͵ͽͳͬͼͽͳͺͬͰͲͪͳͼΔͳͬͷͪͯͶͰͱΕ;
757
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͪͷͱͰͷͼͶ;ͱͫͰͳ͵ͳͼͳͼͽͰͷͲͪͳͽͳ͵ͪͰͺͶͳͽͳͲͬͪ
ͽΒ; ΔͰͷ;Ͱͷͪ;ͽͳͪΒͪͺͶͳ
ͽͳ͵Ͱͳ ͺͶͳͽͳ͵ͳͳͲͪͫͻͪͳͶͳͪͪͻͪͯͼͶ;ͱͫͰͳ͵ͪ
ͳͶͳΒͰ ͲͪͰͷͪͻΓͳͬ 4UBOPWB
ͼͽͻ–
͈ͻͿͰͼͳͪͶͳͲͪͳΒͪΒͰͺͪ͵ͺͼͶͰͯΔͳͭͯͳͪͺͼͽͪͶͪͼͽͪͯͪͻͯͳͺͻͪͬͳͶͲͪͻͪͯͳͪ͵ͽͳͬ
ͼͽͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵͈ͪͬͰΕͪΔͰͷͳͺͻͷͰͷΔͳͬͰͪͯͶͰͱͼͽͳͺͼͽͪͶΒͰͰͺ
ͯͺͼͰͯͬͪΔͰͯͭͬͪͻͪΒ;ΕͳͺͻͿͰͼͳͪͶͳͲͪΔͪͳͳͼ͵;ͼͽͪͬͪ͌ͼ;ͺͻͽͷ
ͰͿͳ͵ͪͼͪͻͪͯ
ΒͰͯͳͳͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰͫͳͫͳͯͬͰͯͰ;ͺͳͽͪΔͰ
͈ͻͿͰͼͳͪͶͳͲͪͳΒͪͼͰͺΒͪͬΓ;ΒͰ͵ͪͰͺͯͪ;ͼͶͬͲͪͬͻͰΔͰͺͼͶͬͪͳͲͪͯͶͰͱͼͽͳ
Ͷ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͲͫͭͺͻͷͰͰͪͯͶͰͱͼͽͳ
ͪͪΒͰͺͻͯ;͵ͽͭͶͫͪͶͳͲͪͳΒͰ͈ΒͪͬΓͳͬͪΔͰ
ͺͼͶͬͪ;ͯͰͶ͵ͻ;ͭ;Ͷ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͺͼͶͰͯͳͪΒͰͺͬͰΕͪΔͪͺͼͶͪ͵ΒͳͰͷͪΒ;ͪ;ͽͻͳͽͪͻ
ͳ͵ͪͻͪ͵ͽͰͻ̈́͵ͪͶͳͼͶ;ͱͫͰͳͳͫͪͬΓͪΒ;ͼͬͰͬͳͰͺͼͶͬͪ͵Βͳ;ͼͬΒΒͫͳͽͳͳͷͪΒ;ͺͻͰͷͪ
ͭͻͪΌͪͳͷͪ;ͼͶ;ͱͳ
ͪͰͪ;ͽͻͳͽͪͻͳ͵ͪͻͪ͵ͽͰͻ
͠ͰͯͪͯͳͲͪͲͬͪͬͰͲͪͳͲͪͺͻͿͰͼͳͪͶͳͲͪͳΒ;ΒͰͼͽͰͰͺͯͼͽͺͼͰͯͬͪΔͪͯͭͬͪͻͪ
Β;ΕͳͲͪΔͪͳͳͼ͵;ͼͽͪͬͪ͵ͯͼͬͳ
ͪͰͼͪͷͻ;͵ͬͯͰΕͳͼͶ;ͱͫͰͳ͵͇ͪͯͼ;ͼͽͬ ͬͪͳͼͻͰͯ
ͼͽͪͬͪͪͼͽͻͪͳͺͼͶͯͪͬͪ
ͰͺͯͳͲͪͼͽͪͶͼͽͻ;;ͼͪͬͻͪͬͪΔͰ
ΒͰͯͪΒͰͯͪΒͬͰΕͳ
ͳͲͪͲͬͪͺͬͰͲͪͳͼͺͻͿͰͼͳͪͶͳͲͪͳΒͷ͌͵Ͷͳ͵ͳͲͼͽͪͰͼͬͰͫ;ͬͪͽͪͳͼͽͪͶͪͺͻͿͰͼͳ
ͪͶͳͲͪͳΒͪ
ͷͱͰͼͰͯΕͳ;ͺͪͼͼͽͺͻͿͰͼͳͪͶͳͲͪͳΒͰͻ;͵ͬͯͰΕͳͼͶ;ͱͫͰͳ͵ͪ
ͪͯͰͺͻ
ͿͰͼͳͪͶͳͲͪͳΒͰͼͶ;ͱͫͰͳ͵ͪ͵ΒͳͻͪͯͰͪͳͲͬͻͳͶͪ͵ͳͷͻͪͯͳͷͷͰͼͽͳͷͪ
ͳͪ͵ΒͰͫͪΔͳͷͪ
ͪΒͰͺͯͳΒͰͼͽͪͶͫͻͪͲͬͪΔͰ
;ͼͪͬͻͪͬͪΔͰͳͼͽͳͪΔͰͬͳͲͪΔͪͳͳͼ͵;ͼͽͪͬͪ
ͼͫͲͳ
ͻͷͪͽͯͪͼͰͳͰͺͼͻͰͯͼͽͪͻͪΒ;ͼͽͬͪͻͳͬͪΔ;ͺͻͪͬͪͳ ͳͽͰͻͰͼͪͭͻͪΌͪͪ 0PSEFHSBBG
4UFFO
5XJTU
ͼͽͻ–
͈ͽͻͰͫͪͲͪͺͻͿͰͼͳͪͶͳͲͪͳΒͷͼͬͳ
ͺͪͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͺͼͰͫΒͰͳͲͻͪͱͰͪ;
ͲͰͷΓͪͷͪ͵ΒͰͼ;ͰͻͪͲͬͳΒͰͰ
ͳͶͳͼͰͪͶͪͲͰ;ͻͪͲͬΒ;̀ͫͭͽͭͪͽͳͰͼͽ͵ͪͻͪ͵ͽͰͻͳ;ͬͰͶͳ
͵ͳͼ;͵ͫͳͳͲͷͰΌ;ͻͪͲͶͳͳͽͳͰ͵ͷͼ͵ͳͳͯͻ;ͽͬͰͳ͵Ͷͪͼͪ
ͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͪͳΒͪ
ͻͪͼͪ
ͻͰͶͳͭͳΒͪͳͼͳͻͷͪͽͬ
ͺͽͻͰͫͪͲͪͺͻͿͰͼͳͪͶͳͷͼͶ;ͱͫͰͳͳͷͪ;ΔͳͷͪΒͰͰͼͽͰͺ
ͯͪͲͪͺͼͽͪͪ͵ͳͻͪͲͬΒͯͻͱͪͬͰ #FSNBO
ͼͽͻ
̸͇̹̈́̓̈́͆́͊̈́͌̿̾͆́͏̸̸̸̸͇͇͈͉̻͉͚́́̽͆͊̾͆́ͅͅ
͌ͺͻ͵ͼͽͷͰͽ
͵ͪͽͼͷͪͬͰͶͳ;ͺͻͰͽͯͳͷͻͰͯͬͳͷͪ
ͪ͵ͽͳͬͼͽͳͳͲ͵ΒͳͼͰͼͪͼ
ͽΒͰͻͪͯΔͰͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͪͯͻͱͪͬͷͳͬ;ͰͷͪΒ;ͪΒͲͪͪΒ͵ΒͳͳͷͪΒ;ͻͪͯΔͰͯͻͱͪ
ͬͳͼͶ;ͱͫͰͳ͵ͪ
Ͱͼ;ͬͳͯΓͳͬͳΒͰͳͭͻͪΌͪͳͷͪͺͳͺΓͳͬͳΒͰ
ͲͪͻͪͲͶͳ͵;ͯͳ͵ΒͰͺͻͰͯ;Ͳͳ
ͷͪΒ;ͯͻͱͪͬͳͼͶ;ͱͫͰͳͳ
ͳͼͪͷͳͷͽͳͷΒͰͳΔͳͬͲͪͪΒͲͪͯͻͱͪͬ;ͬͰΕͳ̻ͻͪΌͪͳͷͪΕͰͬͳͰ
ͰͲͪͯͬΓͼͽͬͪ ͺͻͳͲͬͰͼͽͳ ͼͺͻ ͯͶ;ͳͬͪΔͰ ͺ ͼͬ; Δͳͬͭ ͲͪͽͰͬͪ Ͳͪ ͳͲͯͪͬͪΔͰ ͭͻͪΌͰ
ͬͳͼ͵ͰͯͲͬͶͰͳͶͳͰͪͯͰ͵ͬͪͽ;ͻͰΌͰΒͪͬͳͺͻͰͬͲ
ͯͰͰͿͳ͵ͪͼͭͻͪͯͪͼͶ;ͱͫͰͳ͵ͪͲͪͺͼ
ͶͰͳ;ͯͳͺͶͷͪͽͼ͵ͳͷͳͶͳ;ͻͭͪͳͷͪ͵ΒͳͯͪΒ;ͯͲͬͶͰͲͪ;ͬͲͭͻͪΌͰͬͳͼ͵ͰͻͫͰ
̀ͪͼͬͪ͵ͯͰͬͳͱͳͬͽͭͻͪΌͪͪͺͼͶͬͳͳͲͪͯͶͰͱͼͽͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͼ;ͯͰͼͰ
ͳΒͪͶͭͲͪͪΒ̸ͪ͵ͽͳͬͼͽͳ͵ΒͰͺͻͰͯ;ͲͳͷͪΒ;ͼ;ͰͺͯͰͲͪͻͷͪͶͪͳ͵ͬͪͶͳͽͰͽͪͱͳͬͽ
͉͇̺͆͐̾́ͣ
̸̻͆͋́ͣͶͫͪͶͳͲͪͳΒͪͳͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͺΒͰͯͳͪ ; Ͷ͵ͪͶΒ ͲͪΒͰͯͳͳ ̀ͫͭ ͽͭͪ ͼ; ͺͽͻͰͫͰ ͼͬͪ͵ͯͰͬͪ ͵ͷ;ͳ͵ͪͳΒͪ ͳ ͻͪͲͷͰͪ
ͳͿͻͷͪͳΒͪͳͲͷͰΌ;ͭͻͪΌͪͪͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
͵ΒͰͼͰͫͪͬΓͪΒ;;ͺͽͻͰͫͷͪΒͻͪͲͶͳͳ
ͽͳΒͳͼͻͰͯͼͽͪͬͪ
ͰͼͽͳͰͿͻͷͪͶͳ
ͺͺ;ͽͼͳΒͪͶͳͷͻͰͱ͇ͪͯͼͺͻͰͷͪͭͻͪΌͪͳͷͪ
ͪ;
͵ͬͳͻ;ΔͰͭͪ͵ͷ;ͳ͵ͪͳΒͪ͵ͪΔͰͭͬͪͰͼͰͳΒͪ
ͲͫͭͼͬΒͰ ͬͪͱͼͽͳͷͱͰ ͫͳͽͳͯͻͰΌͰ͵ͪ
ͰͶͰͷͰͽͼͶ;ͱͫͰͳ͵ͭͼͽͪͽ;ͼͪͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
͊ͳΒͪͶͰͷͻͰͱͰͼ;ͳͯͰͪͶͼͻͰͯͼͽͬͲͪͯͻͱͪͬͪΔͰͰͺͼͻͰͯͭ͵ͽͪ͵ͽͪͳͲͷͰΌ;ͭͻͪΌͪͪ
ͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͼͫͲͳͻͷͪͽͯͪͼ;ͫͰͼͺͶͪͽͰ
ͳͻ͵ͻͪͼͺͻͼͽͻͪΔͰͰͳΒͰͯͼͽͪͬ
ͰͲͪ͵ͻͳΕͰΔͰ #POTÓO
3PZP
3BULBJ
ͼͽͻ–
̓ͷ;ͳ͵ͪͳΒͪͳͲͷͰΌ;ͯͻͱͪͬͳͼͶ;
ͱͫͰͳ͵ͪ ͳ ͭͻͪΌͪͪ ͳΒͰ ͽͶͳ͵ Ͱͼͽͪ
ͫ;ͯ;Εͳ ͯͪ ͺͼͶͬͳ ͵ΒͰ ͳ ͫͪͬΓͪΒ; ͰͷͪΒ; ͯͯͳͻͪ ͼ
ͻͰͯͬͳͷͪ͵ͽͳͬͼͽͳͷͪ;ͱͳͬͽ;ͭͻͪΌͪͪ
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ͺͳͼͷͰͪͻͪͲͶͳͳͽͭͪͲͳͬͪͳͼͪͯͻͱͳͰ
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ͪͶ͵ͪͶͷͳͬ;ͻͪͲͬΒ͵ͷ;ͳ͵ͪͳΒͰͺͼͻͰͯͼͽͬͷͯͻ;ͽͬͰͳͷͻͰͱͪͳͲͷͰ
Ό;Ͷ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͳͭͻͪΌͪͪͳΒͰ;ͺͽͺ;ͼͽͳͻͪͲͬͳΒͰ͈ͼͻͰͯͼͽͬͷͯͻ;ͽͬͰͳͷͻͰ
ͱͪ Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳͳ ͷͭ; ͰͿͳ͵ͪͼ ͵ͷ;ͳͳͻͪͽͳ ͼ ͭͻͪΌͪͳͷͪ ͳ ͺͻͰͼͳͽͳ ͳͷ ͳͽͪ
ͫͪͬͰͽͰΔͪ
ͺͻͳͰͷ;ΒͰͽͺͼͰͫͫͳͽ;ͯͻͰΌͰͳͷͬͪͻͰͯͳͷ
ͽΒ͵ͻͳͲͳͷͼͳͽ;ͪͳΒͪͷͪ
ͪ
ͽͷͭ;ΕͪͬͪͰͿͳ͵ͪͼͳΒͰͼͽͬͪͻͳͬͪΔͰͺͻͪͬͪͳͳͽͰͻͰͼͪͭͻͪΌͪͪͳ;ΒͰͯ;ͽͳͰͳͪͫΓͳͻͪͯ
Ͷ͵ͪͶͳͻͭͪͪ (SBIBN
"WFSZ
1BSL
ͼͽͻ–
͆ͪͻͪͬ
ͰͿͻͷͪͶͪ͵ͷ;ͳ͵ͪͳΒͪ
͵Βͪ ͼͰ ͺͻͰͯ;Ͳͳͷͪ ͺͼͻͰͯͼͽͬͷ ͯͻ;ͽͬͰͳ ͷͻͰͱͪ ͳͶͳ ͯͻ;ͭͳ ͵ͷ;ͳ͵ͪͳͳ ͼͻͰͯͼͽͪͬͪ
ͽͰͶͰͿͪ
ͳͷͰΒͶͪ
Ͱ ͷͱͰ ͲͪͷͰͳͽͳ ͿͻͷͪͶ; ; ͼͳͽ;ͪͳΒͪͷͪ ͵ͪͯͪ ΒͰ ͪ Ͱͺͯͪ ͻͪͯͳ
ͺ͵ͻͰͽͪΔͪ
ͽ͵ͪͳ͵ͪΔͪͺͼͽ;ͺͪ͵ͪͺͬͰͲͪͳͼͪͼͽͬͪͻͰΔͰͷͺͻͪͬͪͳͳͽͰͻͰͼͪͭͻͪΌͪͪ
ͪͶͳ
ΒͰͷͱͰ;ͳͳͽͳͿͶͰ͵ͼͳͫͳͶͳΒͷͳͰͿͳ͵ͪͼͳΒͷ
̓ͷ;ͳ͵ͪͳΒͪ ͺͼͻͰͯͼͽͬͷ ͯͻ;ͽͬͰͳ ͷͻͰͱͪ ΒͰ ͼͪͷ ΒͰͯͪ ͯ ͪͼͺͰ͵ͪͽͪ ;ͼͺͼͽͪͬΓͪΔͪ
ͯͼͪͳͲͷͰΌ;ͭͻͪΌͪͪͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͺͼͻͰͯͼͽͬͷͳͿͻͷͪͳͳͳ͵ͷ;ͳ͵ͪͳ
ͳ ͽͰͶͭͳΒͪ
ͪ ͵Βͳ ͼͰ ; ͼͬͷ ͪΒͼͪͬͻͰͳΒͰͷ ͫͶͳ͵; ͭͶͰͯͪ ; ͰͶͰ͵ͽͻͼ͵Β ͬͶͪͯͳ
eHPWFSONFOU
̾ͶͰ͵ͽͻͼ͵ͪ ͬͶͪͯͪ ͳͶͳ ͰͶͰ͵ͽͻͼ͵ͪ ;ͺͻͪͬͪ ͺͯͻͪͲ;ͷͰͬͪ ͷͭ;Εͼͽ ͫͪͬΓͪΔͪ
ͷͽͬͪ;ͼͶ;ͭͪͺͼͻͰͯͼͽͬͷͻͪͲͶͳͳͽͳͺͶͪͽͿͻͷͳ͵ΒͰͼͰͲͪͼͳͬͪΒ;ͪ͵ͻͳΕͰΔ;ͳͽͰͻͰ
ͽͪ͏ͳΓ;ͬΌͰΔͪͰͶͰ͵ͽͻͼ͵ͭͷͯͰͶͪͺͼͶͬͪΔͪͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪΒͰͼͽͰͺͬͰΕͪΔͰͰͿͳ͵ͪ
ͼͼͽͳΔͳͬͭͻͪͯͪͳͼͷͪΔͰΔͰͽͻ͵ͬͪͻͪͯͪΒͰͯͳͳͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͽͰͻͳͽͻͳΒͪͶͰ
ͪ;ͽͷͳΒͰ̾ͶͰ͵ͽͻͼ͵ͪͬͶͪͯͪ
ͪͶ͵ͪͶͷͳͬ;
ͷͭͰ;ͼͶ;ͭͰͳͳͯͼͽ;ͺͳΒͳͷ
ͪͲͪͯͬΓ
ͼͽͬ ͭͻͪΌͪͪ ͻͪͯͷ ͪͯͷͳͳͼͽͻͪͳΒͰ ͳ ͼͶ;ͱͫͰͳ͵ͪ ͼͰ ͺͬͰΕͪͬͪ
ͳͪ͵ ; ͯͻͰΌͰͳͷ ͼͶͱͰͳͷ
ͼͳͽ;ͪͳΒͪͷͪͰͷͱͰͲͪͷͰͳͽͳͲͪͪΒͶͳͭ͵ͽͪ͵ͽͪͳͲͷͰΌ;ͼͶ;ͱͫͰͳ͵ͪͳͭͻͪΌͪͪ #FSHFS
)FSU[VN
4DISFJCFS
ͼͽͻ–
ͅͰΌ;ͼͫͫΒͰͯͳΔͰͰ;ͼͶ;ͭͰΒͰͯͳͳͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰ
͵ΒͰ ͼͰ ͷͭ; ͺͻ;ͱͳͽͳ ͰͶͰ͵ͽͻͼ͵ͳ
ͳͰ ΔͰ ͺͻͽͪͶ Ͱ;ͺͻͪͬͰ ͆ͪ ͬͷ ͺͻͽͪͶ; ͭͻͪΌͪͳ ͪ
ΒͰͯͷͷͰͼͽ;ͷͭ;ͬͳͯͰͽͳͼͬͰ;ͼͶ;ͭͰ͵ΒͰͳͷͷͭ;ͫͳͽͳͺͻ;ͱͰͰͫͰͲͰͺͼͻͰͯͭ;ͰΕͪͶ͵ͪͶ
ͭͼͶ;ͱͫͰͳ͵ͪͅͰΌ;ͽͳͷ
ͺΒͪͷt;ͼͶ;ͭͪi;ͼͶ;ͪΒ;ͺͻͽͪͶͪͰ;ͺͻͪͬͰͳͷͪͲͪͽͳͻͳͼͷͳͼͪ
ͯͭͪ͵Βͳͷ;ͼͰͺͻͳͯͪΒͰ;ͺͻͳͬͻͰͯͷͺͼͶͬͪΔ;
ͼͫͲͳͻͷͪͽͯͪͺͯΔͳͷ;ͬͷͼͶ;ͪ
Β;ͺͯͻͪͲ;ͷͰͬͪͷͼͬͰͰͻͪͯΔͰ͵ΒͰͭͻͪΌͪͳͷͭ;ͼͪͷͼͽͪͶͺͻͰͯ;ͲͰͽͳ ͺͪͪ͵ͳͺ͵ͻͰͽͪΔͰ
759
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͻͰΌͰͳ ͺͼͽ;ͺͪ͵ͪ
;ͶͪͭͪΔͰ ͱͪͶͫͰ
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ͷͶͫͰ
ͺͯͰΔͰ ͲͪͽͰͬͪ ͳ ͺͻͳͽ;ͱͫͳ
ͺͼͻͰͯͼͽͬͷͺͻͰͽͯͪͬͰͯͰͭͺͻͽͪͶͪ
ͫͰͲͰͺͼͻͰͯͭͺͻͳͼ;ͼͽͬͪ;ͺͻͼͽͻͳΒͪͷͪΒͰͯͳͳ
ͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͶͳͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰͳͶͳͭ͵ͽͪ͵ͽͪͼͶ͵ͪͶͳͷͼͶ;ͱͫͰ
ͳͳͷͪ
͌ͼͺͰͰͶͰ͵ͽͻͼ͵Ͱ;ͺͻͪͬͰͲͪͬͳͼͳͯͷͽͬͪͿͪ͵ͽͻͪ͵Βͳͼ;ͺͬͰͲͪͳͼͪͳͼͺ;ΔͰΕ;
ͽͰͶ͵ͳ ͳ ͳͿͻͷͪͽͳ͵ͳ ;ͼͶͬͪ
ͪͶͳ ͳ ͯͭͬͪͻͪΒ;Εͷ ͳͿͻͷͪͽͳ͵ͷ ͺͳͼͷͰΕ;
ͭͻͪΌͪͪͳͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ̈́ͪ͵ͺͻͳͼͽ;ͺͺͻͽͪͶ;ͳͰͶͰ͵ͽͻͼ͵ͳͷ;ͼͶ;ͭͪͷͪ
ΔͳͬͪͺͻͰ
ͭͶͰͯͼͽ
ΒͰͯͼͽͪͬͼͽ
ͫͻͲͳͪͯͭͬͻͪ
ͫͰͼͺͶͪͽͪͺͻͳͼͽ;ͺ
ͲͪͽͳͽͪͶͳͳͺͯͪͽͪ͵ͪ
ͼͪͷ
ͼ; Ͱ͵ͳ ͯ Ϳͪ͵ͽͻͪ ͯ ͵Βͳ Ͳͪͬͳͼͳ ͼͽͰͺͰ ͳͼ͵ͻͳΕͰͼͽͳ ͰͶͰ͵ͽͻͼ͵ͳ ͺͻͽͪͶͪ ͳ ;ͼͶ;ͭͪ
1JFIMFS
3JFHFS
%BJTFS
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ͰͶͰͷͰͪͽͪͼͽͪͽ;ͼͪͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵͇ͪͼͬͳͻͪͲͶͭͲͪͽΒͰͼͽͰͳΓͬͻͰΔͪͼͶ;ͱͫͰ;Βͪͬ
ͷ
ͽΒͺͽͰͷ
ͪͰͺͻͳͬͪͽͷͳͽͰͻͰͼ;͋ͪ͵ΌͰ
ͼͫͲͳͻͷͪͽͯͪΒͰ͵ͪͻͪ͵ͽͰͻͺͼͶͬͪ͵Βͳ
Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳͳ ͫͪͬΓͪΒ; ͬͰͲͪ Ͳͪ ͻͰͪͬͪΔͰ ͼͬͪ͵ͯͰͬͳ ͺͻͫͶͰͷͪ ͭͻͪΌͪͪ
ͰͼͰͳΒ;
ΔͳͬͭͯͰͶͬͪΔͪͰͳͳͪ;ͽͻͳͽͪͽͳͬͼͽ
ͬͰΕ;ͼͶ;ͱͼͽ
ͺͪ ͼͰͼͽͭͪͳͰͼͽͺͳͼͽͬͰΕ;Β;
ͼͪͼͰͻͬͳͼͷͭͻͪΌͪͪ
ͳͪ͵ͪͻͪͬͰͽͻͰͫͪͺͻͰͰͫͻͰͭ;ͽͳͯͪΒͰͷͽͬͻͪͯΔͳ͵ΒͰͳͫͪͬ
ΓͪΒ;ͺͬͰͲͪͼͷͭ;ΕΕ;ͪ;ͽͻͳͽͪͽͳͬͭͳͼͽ;ͺͪΔͪ
̸͇̹̈́̓̈́͆́͊̈́͌̿̾͆́͏͉̹́͌͊́́͠
͌͊ͻͫͳΒͳͺͼͽΒͳͺͼͰͫͪͺͻͺͳͼ͵Βͳ;ͻͰΌ;ΒͰͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ
͵ͪ͋ ΒͰ̀ͪ͵ ͲͪͺͼͶͰͳͷͪ;ͪ;ͽͷͳͷ ͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰ ͼͪͷ;ͺͻͪͬͰ
̀ͪ͵ͲͪͺͼͶͰͳͷͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ
t͊Ͷ;ͱͫͰ
ͳͭͶBͼͳ͵͉͊i
ͫͻΒ
͈ͯͰͶͪͻͪͯͳͷͰͼͽͪͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ;͊ͻͫͳΒͳ
͌Ͷͪ;ͺͻͰͽͯͪͬͰͯͰͭͲͪ͵ͪͺͻͰͯͬͳΌͰͪΒͰͺͯͰͶͪͻͪͯͳͷͰͼͽͪͼͶ;ͱͫͰͳ͵ͪ;
ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͪͺͶͱͪΒͪͳͳͲͬͻͳͶͪ͵ͪͻͪͯ
ͪͷͰͼͽ͇ͪͼͬͲͪͺͻͰͽͯͪͬͰͯͰ;ͺͯͰͶ;ͼ;ͼͶͱͰͼͽͺͼͶͬͪͳͬͶͪΕͰΔͪͳͯͭͬͻ
ͼͽͳͺͬͰͲͪͳͼͪͼͬͪ͵ͳͷͯΔͳ
̺ͶBͯBΒͰ͌ͻͰͯͫͷ͵ͻͳͽͰͻͳΒ;ͷͳͷͪͲͪͻͪͲͬͻͼͽͪͬͪΔͰͻͪͯͳͷͰͼͽͪͳͷͰͻͳͶͳͷͪͲͪͺͳͼͻͪͯ
ͳͷͰͼͽͪͼͶ;ͱͫͰͳ͵ͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ ͌ͻͰͯͫͪ
͵ͻͳͽͰͻͳΒ;ͷͳͷͪͲͪͻͪͲͬͻͼͽͪͬͪΔͰͻͪͯͳͷͰͼͽͪͳͷͰͻͳͶͳͷͪͲͪͺͳͼͻͪͯͳͷͰͼͽͪͼͶ;ͱͫͰͳ͵ͪ;
ͪ;ͽͷͳͷ ͺ͵ͻͪΒͳͪͷͪ ͳ ΒͰͯͳͳͪͷͪ Ͷ͵ͪͶͰ ͼͪͷ;ͺͻͪͬͰ
t͊Ͷ;ͱͫͰͳ ͭͶͪͼͳ͵ ͉͊i
ͫͻΒ
ͫͶͳͱF;ͻFͯͳͶͪ͵ͻͳͽFͻͳK;ͷFͲBͻBͲͬͻͼͽBͬBΔFͻBͯͳͷFͼͽBͳͷFͻͳͶBͲBPͺͳͼͻBͯͳͷFͼͽB
ͼͶ;ͱͫFͳ͵B͈PͶPͱBKͳͳͳͲͬͻͳͶB͵BͻBͯBͷFͼͽBͻBͲͬͻͼͽBͬBK;ͼFͯBͫͳͼFͳͼ͵BͲBPΔͳPͬͲB
BKͳͯPͺͻͳPͼ;PͼͽͬBͻͳͬBΔ;BͯͶFͱPͼͽͳPͯPͼPͺPͼͶPͬBB;ͽPPͷFͺP͵ͻBKͳF
KFͯͳͳF
͉͇̺͆͐̾́ͣ
̸̻͆͋́ͣͶͫͪͶͳͲͪͳΒͪͳͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͶP͵BͶFͼBͷP;ͺͻBͬFͳͭͻBͯͼ͵FPͺͽͳF͈PͶPͱBKͳͳͳͲͬͻͳͶB͵BͻBͯBͷFͼͽB;ͻFΌ;K;ͼF;ͺͻB
ͬͳͶͳ͵; P PͻͭBͳͲBͳKͳ ͳ ͼͳͼͽFͷBͽͳͲBͳKͳ ͻBͯͳ ͷFͼͽB ; B;ͽPPͷPK ͺP͵ͻBKͳͳ
KFͯͳͳͳ
ͶP͵BͶFͼBͷP;ͺͻBͬFͳͭͻBͯͼ͵PKPͺͽͳͳ
̀BPͫBͬΓBΔFͺPͼͶPͬBͻBͯPͭͷFͼͽBPͯͻFΌ;K;ͼF;ͼͶPͬͳͺͻFͷBͬͻͼͽͳͳͼͽFͺF;ͼͶPͱFPͼͽͳ
ͺPͼͶPͬB͵PKͳͼFͺͻFͽFͱPPͫBͬΓBK;BͽPͷͻBͯPͷͷFͼͽ;
͵BPͳͯPͯBͽͳ;ͼͶPͬͳ;ͺPͭͶFͯ;PͯͻF
ΌFͳͲBΔBͳͬFͽͳBͺPͽͻFͫͳͲBPͫBͬΓBΔFͺPͼͶPͬBͻBͯPͭͷFͼͽB͋ͪ͵ΌͰ
ͺͻͳͶͳ͵ͷͻͪͲͬͻ
ͼͽͪͬͪΔͪͻͪͯͳͷͰͼͽͪͷͻͪͼͰͬPͯͳͽͳͻB;BPͺPͲBͬBΔ;KFͲͳ͵BͳͺͳͼBͷBBͳPBͶͳͷBΔͳ
B
͵BP ͺPͼFͫPͭ ;ͼͶPͬB ͲB PͫBͬΓBΔF ͺPͼͶPͬB B Pͳͷ ͻBͯͳͷ ͷFͼͽͳͷB ͵PKB ͼ; Pͯ ͲBBKB ͲB
PͼͽͬBͻͳͬBΔFͺͻBͬBͭͻBΌBBBͼͶ;ͱͫF;;ͺPͽͻFͫ;KFͲͳ͵BͳͺͳͼBͷBBͳPBͶͳͷBΔͳB̓BP
;ͼͶPͬͲBPͫBͬΓBΔFͺPͼͶPͬBPͯͻFΌFPͭͻBͯPͭͷFͼͽB;B;ͽPPͷPKͺP͵ͻBKͳͳ
KFͯͳͳͳͶP͵BͶF
ͼBͷP;ͺͻBͬFͳͶͳͭͻBͯͼ͵PKPͺͽͳͳͷPͱFͼFͺͻPͺͳͼBͽͳͺPͶPͱFͺPͼFͫBͼͽͻ;ͳͳͼͺͳͽ
͈ͻͳͶͳ͵Pͷ;ͻFΌͳͬBΔB͵ͻͳͽFͻͳK;ͷBͲBͻBͲͬͻͼͽBͬBΔFͻBͯͳͷFͼͽBͳͷFͻͳͶBͲBPͺͳͼͻBͯͳ
ͷFͼͽB ͼͶ;ͱͫFͳ͵B
̺ͶBͯB ΒF ͺPͼFͫP ͬPͯͳͶͪ ͻB;B P BͳPBͶPͷ ͼBͼͽBͬ; ͼͽBPͬͳͽͬB ͳ
PͯͭPͬBͻBK;ΕPKͲBͼͽ;ͺΓFPͼͽͳͺͻͳͺBͯͳ͵BBͳPBͶͳͷBΔͳBͻBͯͳͺPͼͽͳͲBΔBͺ;FͻBͬPͺ
ͻBͬPͼͽͳ ͳͲͷFΌ; ͺͻͳͺBͯͳ͵B BͳPBͶF ͷBΔͳF ͳ ͭͻBΌBB ͵PKͳ ͺͻͳͺBͯBK; ͬFΕͳͳ ͆ͪ ͽͪΒ
ͪͳͼͰ; ͵ͬͳͻ;ͳͼͽͳͽ;ͽͪͻͪͲͬͻͼͽͪͬͪΔͪͻͪͯͳͷͰͼͽͪ;ͬͯͳͺΒͪͷͻͰͺͻͰͲͰͽͪͽͳͬͰ ͫͳͻ
͵ͻͪͽͳΒͰ
ͯ͵ͽͻͳͰ͵ΒͪͼͷͪͽͻͪͯͪͪͳͪͶͳͼͪͼͽͪͬͼͶ;ͱͫͰͳ͵ͪͽͻͰͫͪͯͪͯͭͬͪͻͪͪͳͪͶ
ͷͼͪͼͽͪͬ;ͼͽͪͬͳͽͬͪͽͰͻͳͽͻͳΒͰͪ͵ΒΒͼͶ;ͱͫͰͳͳͬͻͰͼͬΒͰͺͼͶͬͰ
͉BͯBͷFͼͽBͼͶ;ͱͫFͳ͵B
;ͼͶPͬͳͲBͲBͺPͼͶFΔFBΔͳͷBͳͫͻPKͼͶ;ͱͫFͳ͵BPͯͻFΌ;K;ͼFͺͻB
ͬͳͶͳ͵PͷPPͻͭBͳͲBͳKͳͳͼͳͼͽFͷBͽͳͲBͳKͳͻBͯͳͷFͼͽB̽BͫͳͼFͺPͺ;ͳͶPͼͶPͫPͯPͻBͯP
ͷFͼͽPͼͶ;ͱͫFͳ͵BͺPͽͻFͫPKFͯBKFPPͺͻFͯͬͳΌFPͺͻBͬͳͶͳ͵PͷͳͯBKFΔFͭPͬPͺPͺ;ΔBͬBΔF
ͺͻFͯͬͳΌFP͵BͯͻPͬͼ͵ͳͷͺͶBPͷ
́ͲͬͻͳͶB͵BͻBͯBͷFͼͽBͻBͲͬͻͼͽBͬBK;ͼFͺPͲͬBΔͳͷB
;ͲBͬͳͼPͼͽͳPͯͼͶPͱFPͼͽͳͳPͯͭP
ͬPͻPͼͽͳͺPͼͶPͬB
ͺPͽͻFͫͳͲBΔBͳͼͺPͼPͫPͼͽͳͳ;ͼͶPͬBͲBͻBͯ̀ͬͪΔͪͶ͵ͪͶͳͼͶ;ͱͫͰͳ
͵ͪ ͻͷͳͻͪͪ ͼ; Ͷ – ̀ͪ͵ͪ ͲͪͺͼͶͰͳͷͪ ; ͪ;ͽͷͳͷ ͺ͵ͻͪΒͳͪͷͪ ͳ ΒͰͯͳͳͪͷͪ
Ͷ͵ͪͶͰ ͼͪͷ;ͺͻͪͬͰ ͉BͯP ͷFͼͽP ͻ;͵PͬPͯͳPB ;;ͽͻBΔF PͻͭBͳͲBͳPF KFͯͳͳF F ͷPͱF
ͫͳͽͳͻBͲͬͻͼͽBP;ͲͬBΔFͳͱFPͯͲͬBΔBPͼͽBͶͳͻBͯͳͷFͼͽB;ΔPK̀ͬBΔBͼ;ͼBͷPͼͽBͶͳͼBͬF
ͽͳ͵
ͼBͬFͽͳ͵
ͷͶBΌͳͼBͬFͽͳ͵
ͼBͻBͯͳ͵
ͷͶBΌͳͼBͻBͯͳ͵
ͬͳͳͻFͿFͻFͽ
ͻFͿFͻFͽͳͷͶBΌͳ
ͻFͿFͻFͽ ́Ͳ;ͲFͽP
; PͻͭBͳͷB B;ͽPPͷF ͺP͵ͻBKͳF ͳ ̻ͻBͯB ̹FPͭͻBͯB ;ͽͬͻΌ;KF ͼF ͳ ͲͬBΔF
ͬͳͳͼBͬFͽͳ͵
͊ͺͻͰͪͬͪΔͰͼ;͵ͫͪͳͽͰͻͰͼͪ
͇ͯͻͰͯͫͰ͵ΒͰͼͰͯͼͰͪͼͺͻͰͪͬͪΔͰͼ;͵ͫͪͳͽͰͻͰͼͪͼͶ;ͱͫͰͳ͵ͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳ
ͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰΒͰͼ;ͺͻͯ;͵ͽͱͰΓͰͲͪ͵ͯͪͬͪͯͪͭͻͪͳͰΔͰͷͺͻͪͬͪ
ͼͶ;ͱͫͰͳ͵ͪ ͺͪ
ͳͲͷͰΌ;ͼͽͪͶͭ
ͳͺͻͪͬͪͪͻͪͯ
ͲͪͽͳͽͳΒͪͬͳͳͽͰͻͰͼͳͼͷͪΔͳΔͳͬ;͵ͻ;ͺ
ͽͳͬͼͽ ͇Ͱ ͪͼͽͪΒ; ͵ͪ ͺͻͯ;͵ͽ ͼ;͵ͫͪ Βͪͬͭ ͳͽͰͻͰͼͪ ͪ ͼͽͻͪͳ ͪ;ͽͷͰ ͺ͵ͻͪΒͳͰ ͳ
ΒͰͯͳͳͰͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͺͻͳͬͪͽͭͳͽͰͻͰͼͪͪͼͽͻͪͳͼͶ;ͱͫͰͳ͵ͪ͊ͫͲͳͻͷͪͲͪͪΒ
ͯͫͻͪ͵ΒͰͼͰͽͳͽͳ ;ͬͷ
͵ͪͳ;ͯͻ;ͭͳͷͼͶ;ͪΒͰͬͳͷͪ
ͺͻͰͬͪͭ;ͯͼͳΒͪͬͳͳͽͰͻͰͼͳ͵ͪΔͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͰͲ;ͶͽͪͽͪͼͽͪΒ;ͯͻͰͯͫͰͼͺͻͰͪͬͪΔ;ͼ;͵ͫͪͳͽͰͻͰͼͪ͊ͺͻͰͪͬͪΔͰͼ;͵ͫͪͳͽͰͻͰͼͪ;ͻͰΌͰΒͰ
Ͷ–̀ͪ͵ͪͲͪͺͼͶͰͳͷͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ
͊Ͷ;ͱͫFͳ͵FͼͷFͯBͺͻͳͷͳͺP͵ͶP;ͬFͲͳͼͬͻFΔFͷͼͬPKͳͺPͼͶPͬB
ͳͲ;ͲFͬͺͻPͽP͵PͶBͻ
PͭͳͶͳͺͻͳͭPͯPͭͺP͵ͶPBͷBΔFͬͻFͯPͼͽͳ
ͳͽͳͫͳͶP͵B͵ͬ;;ͼͶ;ͭ;ͳͶͳͯͻ;ͭ;͵PͻͳͼͽͲBͼFͫF
ͳͶͳͼͪͼͫͷͺPͬFͲBͳͶͳB͊Ͷ;ͱͫFͳ͵FͼͷFͯB͵PͻͳͼͽͳͻBͯ͵PͯͺPͼͶPͯBͬBͯBͫͳ;ͽͳBP
BPͼͽͬBͻͳͬBΔFͼͬPKͳͺͻBͬBͳͶͳͺͻBͬBͼͪͼͫͷͺPͬFͲBͳͶͳB͆BPͯͻFΌͳͬBΔF͵ͻ;ͭBͺPͬFͲB
ͳ ͶͳB ͳ B ͺͻͳKFͷ ͺP͵ͶPB ͺͻͳͷFΔ;K; ͼF ͺͻPͺͳͼͳ ͵PKͳͷB ͼF ;ͻFΌ;KF ͼͺͻFBͬBΔF ͼ;͵PͫB
ͳͽFͻFͼB
͊Ͷ;ͱͫFͳ͵KFͯ;ͱBͯBPͼͬPͷͯPͯBͽPͷͻBͯ;PͫBͬFͼͽͳͺPͼͶPͯBͬB͊Ͷ;ͱͫFͳ͵ͷPͱF
;Ͳ
ͺͳͼͷF;ͼBͭͶBͼPͼͽͺPͼͶPͯBͬB
ͬBͻBͯPͭͬͻFͷFBͯBͻBͯͳͲBͯͻ;ͭPͭͺPͼͶPͯBͬBB͵PͯPͯBͽͳ
ͻBͯͳKFͲBͫͻBΔFͺPͼFͫͳͷͲB͵PPͷͳͶͳͯͻ;ͭͳͷͺͻPͺͳͼPͷ
B͵PFͼͽͬBͻBͷPͭ;ΕPͼͽͼ;͵PͫB
ͳͽFͻFͼBͳͶͳF;ͽͳFBFͺͻͳͼͽͻBͼPͼͽͻBͯBͼͶ;ͱͫFͳ͵B͊BͭͶBͼPͼͽͲBͯPͯBͽͳͻBͯͼͶ;ͱͫF
ͳ͵BͯBKFͺPͼͶPͯBͬB͊BͭͶBͼPͼͽͺPͼͶPͯBͬBͳKFͺPͽͻFͫBͲBͯPͯBͽͳB;PͳͼͽͻBͱͳͬB͵ͳ
ͻBͯ
PͫKBͬΓͳͬBΔFB;ͽPͻͼ͵ͳͯFͶBͳͻBͯ ;͵;Ͷͽ;ͻP;ͷFͽͳ͵ͳͷ
;ͷBͳͽBͻͳͷ
ͼͺPͻͽͼ͵ͳͷͳ
ͼͶͳͳͷ;ͯͻ;ͱFΔͳͷB͈PͼͶPͯBͬBͷPͱFͲBͫͻBͳͽͳͯͯͪͽͳͻBͯͲͪ͵ΒͳͳΒͰͺͽͻͰͫͪͼͪͭͶͪͼ
ͼͽB͵PͼFΔͳͷFPFͷPͭ;ΕBͬBͳͶͳPͽFͱBͬBͻBͯͼͶ;ͱͫFͳ͵B
ͽFͽͳ;ͭͶFͯ;ͺPͼͶPͯBͬB
PͯPͼP
ͼͽͬBͻBͷPͭ;ΕPͼͽͼ;͵PͫBͳͽFͻFͼBͳͶͳ;ͽͳFBFͺͻͳͼͽͻBͼPͼͽͻBͯBͼͶ;ͱͫFͳ͵B0ͯPͯBͽPͷ
ͻBͯ;ͼͶ;ͱͫFͳ͵BBͺPͶPͱBK;PͯͶ;;KFPͻͭBBͯͶFͱBͲBΔFͭPͬPͺPͼͽBͬΓFΔF
͊Ͷ;ͱͫFͳ͵FͼͷFͯBͫ;ͯFPͼͳͬBͺͻͳͬͻFͯPͭͯͻ;ͽͬB
ͺͻFͯ;ͲFΕB
KBͬFͼͶ;ͱͫF
ͳͽͳͯB
ͼFͫBͬͳͺͻFͯ;ͲFͽͳͽͬPͷ͆BͺͻFPͼ;ͺͻBͬΓB͵ͳͺͻBͬB;ͺͻͳͬͻFͯPͷͼ;ͫKF͵ͽ;Bͯͻ;ͭPͶͳF
ͺͻͳͷFΔ;K;ͼFͺͻPͺͳͼͳ͵PKͳͷBͼF;ͻFΌ;KFͼͺͻFBͬBΔFͼ;͵PͫBͳͽFͻFͼBͺͻͳͶͳ͵ͷͬͻFΔͪKBͬͳ
Ϳ;͵ͳKB͊Ͷ;ͱͫFͳ͵KFͯ;ͱBͯBͺPͯBͽ͵FPͶͳ;B͵PKFKFͺͻFFP;ͺͻBͬΓB͵BͺͻBͬBͳͯP͵BͲFP
ΔͳPͬPͷ ͺͻFPͼ; ͯPͼͽBͬͳ ͺPͼͶPͯBͬ;
B ͼͶ;ͱͫFͳ͵ B ͺPͶPͱBK; "ͭFͳKͳ ͲB ͫPͻͫ; ͺͻPͽͳͬ
͵Pͻ;ͺͳKF
͊Ͷ;ͱͫFͳ͵ KF ͯ;ͱB ͯB FͺPͼͻFͯPͭ ͻ;͵PͬPͯͳPB ͺͳͼͷFP PͫBͬFͼͽͳ P ͼͬB͵Pͷ ͳͽFͻFͼ;
͵PKͳP
ͳͶͳͼΔͳͷFͺPͬFͲBPͶͳF
ͷPͱFͳͷBͽͳ;ͬFͲͳͼBPͯͶ;͵Pͷ;ͳKFͷͯPPFΔ;;Fͼͽͬ;KF
ͻBͯͳPͯͶ;ͳͬBΔBPΔFͭPͬPͷͳͲ;ͲFΕ;͊Ͷ;ͱͫFͳ͵BͺPͶPͱBK;PͺͻͰͽͯͪͬͰͯͰͷͳͽFͻFͼ;
ͺͳͼͷFPPͫBͬFͽBͬBPͻͭBBͯͶFͱBͲBΔFͭPͬPͺPͼͽBͬΓFΔF0ͬͳͷPͯͻFͯͫBͷBͼFFPͭͻBͳBͬB
ͺͻͳͷFBͺͻBͬͳͶBPͳͲ;ͲFΕ;ͺͻPͺͳͼBBͲB͵PPͷ͵PKͳͷͼF;ͻFΌ;KFPͺͽͳ;ͺͻBͬͳͺPͼͽ;ͺB͵
͆BͼͶ;ͱͫFͳ͵FBͺPͶPͱBK;ͺͻͳͷFΔ;K;ͼFͲB͵Pͳͳͯͻ;ͭͳͺͻPͺͳͼͳ͵PKͳͷBͼF;ͻFΌ;KFͼͺͻF
BͬBΔFͼ;͵PͫBͳͽFͻFͼBͺͻͳͶͳ͵ͷͬͻFΔͪKBͬͳͿ;͵ͳKB
BͶͳͳ̀B͵PBPͯPͯBͽPͷͻBͯ;ͳ
ͲBͫͻBͳPͼͳͬBΔBͺͻͳͬͻFͯPͭͯͻ;ͽͬB
ͺͻFͯ;ͲFΕB
KBͬFͼͶ;ͱͫFͳͫBͬΓFΔBͺͻFͯ;ͲFͽͳͽͬPͷ
͈ͻͳΒͰͷ;ͻͪͯͳͯͼ
͈ͻͪͬͳͶͪͬͰͲͪͪͲͪͺͻͳΒͰͷ;ͻͪͯͳͯͼͼͶ;ͱͫͰͳ͵ͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳ
ͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ
ͻͷͳͻͪͪ̀ͪ͵ͷͲͪͺͼͶͰͳͷͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳ
ͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ
ͺͻͰͯͬͳΌͪΒ;ͯͻͰΌͰͳͼͳͼͽͰͷͼ͵ͳͺͻͺͳͼͪͼͶͰͯͻͪͯΔͳ͊ͫͲͳͻͷ
͉͇̺͆͐̾́ͣ
̸̻͆͋́ͣͶͫͪͶͳͲͪͳΒͪͳͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͪͽͯͪͼͶ;ͱͫͰͳͳ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ
͵ͻͳͼͽͰΕͳ
ΒͪͬͺͻͪͬͪͬͶͪΕͰΔͪ͵ΒͳͷͪͳΒͰͯͻͱͪͬͪͼͪͫͯͰͶͪ
ͺͼͪͳͲͼͬΒͰͪͯͶͰͱͼͽͳͫͪͬΓͪΒ;;
ͺͽͰͷͳͽͰͻͰͼ;
Ͳͪ͵ͯͪͬͪͷͻͪͺͻͺͳͼͪͽͳͪͳͳ;ͼͶͬͰͺͻͳΒͰͷͪ;ͻͪͯͳͯͼͼͶ;ͱͫͰ
ͳ͵ͪ
͵ͪ͵ͫͳͽͪΒͳͽͰͻͰͼͳͲͪͽͳͽͳ
͌ͼͶͬͳͳͺͼͽ;ͺͪ͵ͺͺ;ΔͪͬͪΔͪͻͪͯͳͷͰͼͽͪͼͶ;ͱͫͰͳ͵ͪͺͻͰͯͬͳΌͰͳͼ;Ͷ–̀ͪ͵
ͪͲͪͺͼͶͰͳͷͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ͉BͯPͷFͼͽP
ͷPͱFͯBͼFͺPͺ;ͳ͵BͯͼFͳͼͺ;FͯͬB;ͼͶPͬBͯBKFͻBͯPͷFͼͽPͺͻFͯͬͳΌFPͺͻBͬͳͶͳ͵Pͷͻͭͪ
ͳͲͪͳΒͳͳͼͳͼͽͰͷͪͽͳͲͪͳΒͳͻͪͯͳͷͰͼͽͪͳͯBKFΔFͭPͬPͺPͺ;ΔBͬBΔFͺͻFͯͬͳΌFP͵BͯͻPͬͼ͵ͳͷ
ͺͶBPͷͲBͽF͵;Ε;ͭPͯͳ;̓BͯͼFPͫB;ͼͶPͬBͳͼͺ;F
ͻ;͵PͬPͯͳͶBPͻͭBB
ͼͶ;ͱͫFͳͶͳPͻͭBͳͲB
ͳKFPͯͶ;;KFͯBͶͳKFͺPͽͻFͫPͯBͼFͻBͯPͷFͼͽPͺPͺ;ͳ
͌ͻBͯͳPͯPͼͷPͱFͼFͺͻͳͷͳͽͳͶͳFͺPͯͼͶFͯFΕͳͷ;ͼͶPͬͳͷBͯBKFͺ;PͶFͽBͯͻͱBͬΓB
ͳ ͉Fͺ;ͫͶͳ͵F ͊ͻͫͳKF
ͯB ͳͷB ͺͻPͺͳͼBP PͫͻBͲPͬBΔF
ͯB ͳͼͺ;ΔBͬB PͼͽBͶF ;ͼͶPͬF PͯͻFΌFF
ͲB͵PPͷ
ͯͻ;ͭͳͷ ͺͻPͺͳͼPͷ ͳ B͵ͽPͷ P ͼͳͼͽFͷBͽͳͲBͳKͳ ͻBͯͳ ͷFͼͽB
ͯB ͳKF ͺͻBͬPͼBͱP
Pͼ;ΌͳͬBPBͫFͲ;ͼͶPͬ;͵BͲ;ͲBͽͬPͻBPͯBKͷBΔFFͼͽͷFͼFͳͳͯBͻBͳKFͳKFͺͻFͼͽBKBPͻBͯ
ͳ PͯPͼ ; ͯͻͱBͬPͷ PͻͭB;
PͯPͼP PͻͭB; B;ͽPPͷF ͺP͵ͻBKͳF ͳͶͳ KFͯͳͳF ͶP͵BͶF
ͼBͷP;ͺͻBͬF
ͲͫPͭͽFͱFͺPͬͻFͯFͯ;ͱPͼͽͳͳͲͻBͯPͭPͯPͼB
́ͲͬͻͳͶB͵P ͻBͯP ͷFͼͽP ͺPͺ;ΔBͬB ͼF ͽͻBKͳͷ ͺͻFͷFͽBKFͷ
ͼͺͻPͬPΌFΔFͷ ͳͽFͻPͭ
͵P͵;ͻͼB
ͺͻF;ͲͳͷBΔFͷͼͶ;ͱͫFͳ͵BͳͶͳͲBͼͳͬBΔFͷͻBͯPͭPͯPͼBB͵PͼͺͻPͬFͯFPͭKBͬPͭ
͵P͵;ͻͼB͈PͶPͱBKͼFͺPͺ;ΔBͬBͺPͼͽBͬΓFΔFͷ
͈ͻͳͶͳ͵ͷͺPͺ;ΔBͬBΔͪͳͲͬͻͳͶB͵PͭͻBͯPͭͷFͼͽBͺͻFͯPͼͽͳͷBͺͻFͷFͽBKͼͶ;ͱͫFͳ͵B
ͼBͺͻFͯPͬBΔFͷͳͶͳͫFͲΔFͭB"͵PͺPͼͶPͯBͬBPͯͶ;ͳͯBͻBͯPͷFͼͽPFͺPͺ;ͳͺͻFͷFͽBKFͷ
ͼͺͻPͬPͯͳͼFͳͽFͻͳ͵P͵;ͻͼ͌͵Ͷͳ͵ͳͽFͻͳ͵P͵;ͻͼͳKF;ͼͺFP
ͻBͯPͷFͼͽPͷPͱFͯBͼF
ͺPͺ;ͳͺͻF;ͲͳͷBΔFͷͼͶ;ͱͫFͳ͵BPͯͯͻ;ͭPͭͺPͼͶPͯBͬB
PͯPͼPͳͲͯͻͱBͬPͭPͻͭBB"͵PͼF
ͻBͯPͷFͼͽPF ͺPͺ;ͳͳͺͻF;ͲͳͷBΔFͷͼͶ;ͱͫFͳ͵B
PͫBͬFͲP ͼF ͼͺͻPͬPͯͳKBͬͳ͵P͵;ͻͼ
ͪ
ͪ͵ͳKBͬͳ͵P͵;ͻͼͳKF;ͼͺFP
ͻBͯPͷFͼͽPͼFFͺPͺ;ΔBͬB
BͶͳͺPͼͶPͯBͬBͷPͱFPͯͶ;ͳͽͳͯB
ͼFͼͺͻPͬFͯFPͬͳKBͬͳ͵P͵;ͻͼ
͉ͰͯͼͶͰͯͺͺ;ΔͪͬͪΔͪͼͶͫͯͳͻͪͯͳͷͰͼͽͪ
͵ΒͳͼͷͺͻͰͽͯͳͲͰͶͳ
ͯͬͯͳͪͼͯ
Ͳͪ͵Γ;͵ͪͯͪΒͰͲͪ͵ͯͪͬͪͺͻͳͷͪΔͰͬͳͼͶ;ͱͫͰͳ͵ͪͺͻͰͯͬͳͯͰ͵ͪͳͲ;ͲͰͽͪ͵͈ͻͪͬͳͶΒͰͯͪ
ͼͰͺͽͻͰͫͪͲͪͻͪͯͳͷͪͭͪͱͬͪΔͰͷͬͭͶͳͪͲͪͯͬΓͳͺͻͰͷͰͽͪΒͰͷͳͶͳͳͽͰͻͳͷ͵͵;ͻ
ͼͷ ; ͵ͬͳͻ; ͪ;ͽͷͰ ͺ͵ͻͪΒͳͰ ͳͶͳ ΒͰͯͳͳͰ Ͷ͵ͪͶͰ ͼͪͷ;ͺͻͪͬͰ ͳͶͳ ͯͻͱͪͬͭ ͻͭͪͪ
ͯͪ͵ͶͰ
͵ͻͳΕͰΔͰͷͼͺͼͽͬͰͳ͵ͪͯͻͬͼ͵ͳ͵ͪͺͪͳͽͰͽͪ
ͺͪͽͰ͵ ;͵Ͷͳ͵ͽͳΒͰͷͭ;ΕͰ
ͯͪ ͼͰ
ͪͲͪͯͬΓͳͬͳͷͲͪͺΓͪͬͪΔͰͷ
͇ͭͻͪͳͰͪͯ;ͱͳͪͻͪͯͪ
ͳͷͪΒ;Εͳ;ͬͳͯ;ͯͪΒͰͪͷͰΔͰͫΒͪͬΓͳͬͪΔ;;Ͳͫͻͳ͵;ͻͪͯͬͪ
ͰͼͽͪͬΓͪͪͷͺͻͼͽͻͲͪͯͪΓͳͼͬͻͽͪͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪͅͰΌ;ͽͳͷ
ͪͬͰͶͳͼͷͯͻͰͯͫͰ͵ΒͰͼ;ͪΒͫͳͽͳΒͰͲͪͼͽͪͽ;ͼͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵͈ͪͻͰͯΔͳ
̀ͪ͵Ͳͪͺ
ͼͶͰͳͷͪ;ͪ;ͽͷͳͷͺ͵ͻͪΒͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͼͪͯͻͱͳͳͯͻͰͯͫͰΔͳ
ͬͷ ͪͺͻͰͯͬͪΔ;
ͼͽͻ;ͷ ;ͼͪͬͻͪͬͪΔ;
ͺͻͪͬͳͷͪ ͳ ͫͪͬͰͲͪͷͪ
Ͳͪͽͳͽͳ ͺͻͪͬͪ
ͺͻͰͼͽͪ͵;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪͯͭͯͼͪ
͵ͪͳͼͽͪͶͰͻͷͰ͵ΒͰͼ;ͯͲͪͪΒͪͲͪͼͽͪͽ;ͼͳͰͼͷͰͽͪͻͪͯͶ͵ͪͶͳͼͶ;ͱͫͰ
ͳ͵ͪ;͊ͻͫͳΒͳ
̸̸̀̓͌͐̓͡
̈́͵ͪͶͳͼͶ;ͱͫͰͳͳͺͻͰͯͼͽͪͬΓͪΒ;ͺͯͬͻͼͽ;ΒͪͬͳͼͶ;ͱͫͰͳ͵ͪ͵ΒͪͼͰ ͻͭͪͼ͵ͳͳͿ;͵
ͳͪͶͻͪͲͶͳ͵;ΒͰͯͯͻͱͪͬͳͼͶ;ͱͫͰͳ͵ͪ͵ͪͯͻ;ͭͰͪΒͫͻΒͳΒͰͼ͵;ͺͳͰΒͪͬͳͼͶ;ͱͫͰͳ
͵ͪ
͈ͻͰͯ ͽͭͪ ͽ Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳͳ ͺͼͶͬͰ ͳͲ ͼͬΒͰ ͪͯͶͰͱͼͽͳ ͫͪͬΓͪΒ; ; ͵ͬͳͻ;
ͻͭͪͪ ͳ ͻͭͪͳͲͪͳΒͪ ΒͰͯͳͳͪ Ͷ͵ͪͶͰ ͼͪͷ;ͺͻͪͬͰ ͳ ͽͰͻͳͽͻͳΒͪͶͰ ͪ;ͽͷͳΒͰ
ͪ ͯͻͱͪͬͳ
ͼͶ;ͱͫͰͳͳ ; ͯͻͱͪͬͳͷ ͻͭͪͳͷͪ ͳ ͻͭͪͳͲͪͳΒͪͷͪ
ͻͪͲͶͳ͵ͬͪΔͰ ͷͰΌ; Δͳͷͪ ͭͶͰͯͪ ͼͰ ͳ ;
ͼͽͰͺͰ;ͪ;ͽͻͳͽͪͽͳͬͼͽͳ͵ΒͰͺͼͰͯ;Β;ͪͼͬ;ΒͪͬͺͻͪͬͳͬͶͪΕͰΔͪ͵ΒͳͷͪͳΒͰͯͻͱͪ
ͬͪͼͪͫͯͰͶͪͪͬ͠ͺͻͪͬͪͬͶͪΕͰΔͪ ͵Βͪ ͺͼͰͯ;Β;ͯͻͱͪͬͳͼͶ;ͱͫͰͳͳͺͼͬͷͳͽͰͲͳͽͰͽ;
ͬͰΕͪͼ;ͯͳ͵ΒͪͳͷͪΒ;Ͷ͵ͪͶͳͼͶ;ͱͫͰͳͳ
̻ͶͫͪͶͳͲͪͳΒͪ ͵ͪ ͪΒͳͽͰͲͳͬͳΒͪ ͯͻ;ͽͬͰͪ ͺͻͷͰͪ ͵Βͪ ͼͰ ͺΒͪͬͳͶͪ ; ͺͼͶͰͯΔͳ
Ͱ͵Ͷͳ͵ͯͰͰͳΒͪ;ͽͳͪͶͪΒͰͳͪͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
͌ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͼͰͺͻͰͼͬͰͭͪͭͶͰͯͪ;ͺͻͷͰͳͼͪͯͻͱͳͰͪͯͶͰͱͼͽͳͶ͵ͪͶͳͼͶ;
ͱͫͰͳ͵ͪ
͵Β;͵ͪͻͪ͵ͽͰͻͳͰͺΒͪͬͪͬͰΕͰͭͫͻΒͪͰͪ;ͽͻͳͽͪͽͳͬͳͬͶͪΕͰΔͪ
͵ΒͪͶ͵ͪͶͰͼͶ;
ͱͫͰͳ͵ͪͺͶͪ͵ͪͶͳͼͳͭ;ͻͺͻͰͽͬͪͻͪΒ;;ͼͰͻͬͳͼͭͻͪΌͪͪ͋ͪ͵ΌͰ
ͻͪͼͽ;ͲͪͽͰͬͳͲͪͺͬͰΕͪΔͰͷ
ͺͻͿͰͼͳͪͶͳͲͪͳΒͰ ͻͪͯͪ Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳ͵ͪ
͵ͪ ͳ Ͳͪ ͼͷͪΔͰΔͰͷ ͺͶͳͽͳͲͪͳΒͰ Δͳͬͭ
ͻͪͯͪͳͻͪͯͭ͵ͻ;ͱͰΔͪ
͊ͬͳ ͺͻͰͽͯ ͪͬͰͯͰͳ ;ͽͳͪΒͳ ͭͶͫͪͶͳͲͪͳΒͰ ͲͪͺͪͱͪΒ; ͼͰ ; ͯͻͰͯͫͪͷͪ ͺͻͬͭ ͺͻͺͳͼͪ
͵Βͳ;ͻͰΌ;ΒͰͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
ͽΒ;̀ͪ͵;ͲͪͺͼͶͰͳͷͪ;ͪ;ͽ
ͷͳͷͺ͵ͻͪΒͳͪͷͪͳΒͰͯͳͳͪͷͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰ
͈ͻͰͽͯ ͪͬͰͯͰͳ ͺͻͪͬͳ ͪ͵ͽ ͺͻͬͳ ͺ;ͽ ͪ ͼͬͰͫ;ͬͪͽͪ ͪͳ ;ͻͰΌ;ΒͰ ͻͪͯͺͻͪͬͳ
ͺͶͱͪΒ Ͷ͵ͪͶͳ ͼͶ;ͱͫͰͳ͵ͪ
ͪͶͳ ͳ Δͳͬ ͰͶ͵;ͺͪ ͼͽͪͽ;ͼ ; ͻͭͪͳͷͪ ͳ ͻͭͪͳͲͪͳΒͪͷͪ
ΒͰͯͳͳͪͶ͵ͪͶͰͼͪͷ;ͺͻͪͬͰͳͽͰͻͳͽͻͳΒͪͶͰͪ;ͽͷͳΒͰ͇;ΒͰͯͼͽͬͪͻͪͺͻͰͯ;ͼͶͬͰͲͪͻͪͯ
Ͷ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ;͊ͻͫͳΒͳ͵ΒͳͽͻͰͫͪͯͪͷͭ;Εͳͯͪͼͬͪ͵ͯͰͬͳͱͳͬͽͭͻͪΌͪͪ;ͲͪΒͰͯͳ
ͪͷͪ;͵ΒͳͷͪͳͫͪͬΓͪΒ;ͼͬΒͰͺͼͶͬͰͫ;ͯͰΒͰͯͼͽͪͬͳΒͳ
͉͇̺͆͐̾́ͣ
̸̻͆͋́ͣͶͫͪͶͳͲͪͳΒͪͳͻͪͯͺͻͪͬͳͺͶͱͪΒͶ͵ͪͶͳͼͶ;ͱͫͰͳ͵ͪ
̸̸͉͉̈́́͋̾͋͌
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FDPOPNJD
QPMJUJDBMBOEMFHBMMFWFM
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TFSWBOUTBDUXJUIJOUIFJSKVSJTEJDUJPOXIJDIJTEJSFDUMZSFMBUFEUPTBUJTGZJOHUIFSJHIUTBOEJOUFSFTUTPGDJUJ[FOT
SFHBSEJOHUIFJSEBJMZMJWFT5IFSFGPSF
UIFBVUIPSTBOBMZTFUIFJNQBDUPGHMPCBMJ[BUJPOPOUIFMBCPVSTUBUVTPG
MPDBMDJWJMTFSWBOUT
XJUIBSFWJFXPOMPDBMDJWJMTFSWBOUTJO4FSCJB
IBWJOHJONJOEUIBUSFDFOUMZUIFJSTUBUVTIBT
CFFOMFHBMMZSFHVMBUFEBOEEFGJOFE6TJOHDPNQBSBUJWFMFHBMNFUIPE
UIFZXJMMFYBNJOFUIFMBCPVSTUBUVTPG
MPDBMDJWJMTFSWBOUTJO4FSCJBBOEDFSUBJODPVOUSJFTJOXIJDIUIFMPDBMDJWJMTFSWJDFTZTUFNIBTBMPOHFS USBEJ
tion.
KEYWORDS: HMPCBMJ[BUJPO
MBCPVS TUBUVT
MPDBM DJWJM TFSWBOUT
DJWJM TFSWBOUT
VOJUT PG MPDBM TFMG
HPWFSONFOU
VOJUTPGUFSSJUPSJBMBVUPOPNZ
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͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
͆ͳ͵ͳΕ ͏ͻ̻ͪͻͪ
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ͼͪͷͯͬΓͰ ͵;Ͷͽ;ͻͰ ͪͲͰ ͺͻͳͷͪͻ ;ͽͰͷͰΓͰͰ ͪ ͺͬͰͲͪͼͽͳ ͳͼ͵;ͼͽͬͪ ͳͲͷͰΌ; ͭͰͭͻͪͿͼ͵ͭ
ͷͰͼͽͪͳ͵;Ͷͽ;ͻͭ͵ͽͰ͵ͼͽͪ
ͳͲͷͰΌ;͵ΒͳΒͰͫͳͶͷͪΔͰͳͶͳͬͳͰ͵ͽͪ͵ͪͽͪ
ͼͪͻͪͯΔͰͳͺͻͰͺͶͳͽͪ
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ͼͽͪͻͪͰͶ͵ͶͰ͵ͽͳͬͰͪ;ͽͷͳΒͰͳ;ͼͽ;ͺͪͷͰͼͽͬͷͪͰͶ;– ͷͭͼͽͻ;͵ͳͯͯͳͻͪͳͯͼͪ
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ͬͪtͭͶͫͪͶͼͰͶiͯͻ;ͽͬͰͭ͵ͽͰ͵ͼͽͪ͵ΒͳͺͻͰͬͪͼͯ͵ͪͻͪ͵ͽͰͻͳͰtͼͷͻͽͼͽͪͶͼͽͳͳͺͻͳͼ;
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ͯͰͽͰͻͳͽͻͳΒͪͶͳͲͪͳΒͪ ͋ͷͳͶͼ
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͵Βͳ
͵ͪ͵ΒͰ̻̾ͳͯͰͼͳͼͽͪ͵ͪ
ͼͬͰͬͳͰͺͼͰͯͪΒ;ͳ;ͫͶͳͪͬͪ
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ͫͷ;ͬͪΔͪtͶͪͻͼ͵ͳiͬͻͰͯͼͽͳ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪ
͉̓͌͐͆̾̾͐́͡: ͭͶͫͪͶͳͲͪͳΒͪ
ͭͶ͵ͪͶͳͲͪͳΒͪ
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1
PCSBET@ac.me
PCSBETBNBSE[JD@gmail.com
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺ͳͰͳͽͪͰΕͰͷΕͳͫͳͽͳ;ͳΔͰ
ͪͯͪͼͰͰͼͬͰͽͰ;ͷͰͪ;ͽ
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ͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳTUSJDUPTFOTV ͯͻͰͯͳͷͽͼͺͰͳͿͳͯͶͳ͵;ΒͰͺͻͰͼͭͶͫͪͶͳͲͪͳ
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ͼͽͬͪͻͼͽͳͯͼͺͰͬͪ;ͪͪͶͳͽͳ͵͵ΒͰͼͽͰͽͯͪ– ;ͯͼ;ͪͺͻͰͷͯͰͻͰt͵;ͽ͵Ͱͱͳͬͽͪi͵Βͳ
ͼ; ͺͪͻͪͶͰͶ͵ͰͭͲͳͼͽͳͻͪͶͳ͵ͪͻͰͶͪͽͳͬͼͪͷͯͬΓͰ͵;Ͷͽ;ͻͰ ͪͲͰ
ͳͲͷͰΌ;͵ΒͳΒͰͫͳͶ
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ͼͪͻͪͯΔͰͳͺͻͰͺͶͳͽͪΔͪ– ͼͪͬͻͰͷͰͳͼͬͰͽͼͰͼͬͰͬͳͰͺͻͰͽͬͪͻͪ;ΒͰͯͪ
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;͵ΒͰͷͼͽͪͻͪͰͶ͵ͶͰ͵ͽͳͬͰ ͪ;ͽͷͳΒͰ ;ͼͽ;ͺͪͷͰͼͽ
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ΒͰͻ ͬͰ͵ ͽͭ ͬͻͰͷͰͪ tͬͶͳ ͯͪ ͱͳͬͳ ; ͺͻͳͼͷ
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ͺͻͼͽͻͪ ͺͻͰͷͪ ̽ ͎ͪͻͬͳΒ; tͺͻͰͯͼͽͪͬΓͪ ͯ;ͭ ͳͼͽͻͳΒͼ͵ͳ ͺͻͰͼ ͵Βͳ ΒͰ ͷͭ;ΕͰ ͺͻͰͳͲ ͳͲͷͰͻͳͽͳ ͋ͪΒ
ͺͻͰͼΒͰͼ;͵ͼͰͼͳͬͬͯͳͼͷͪΔͳͬͪΔ;ͼͬͳΒͰͽͪ͵ΒͳΒͰͯͯͭͯͳͰ;Γ;ͯͼ͵ͷͳͼ͵;ͼͽͬ;ͳ
ͺͰͻͰͺͳΒͳͼͷͪΔͰͲͪͺ;ͽͪi 7VMFUJǀ
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ͫͬͳͽͳͳͼ͵;ͼͽͬͪͪͼͶͳ͵Ͱ
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ͯ ͽ;ΌͰͼͽͳ ͯ ͼͬΒͳ ͽͰͶͪ
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Ͷ͵ͪͶͳͲͬͪͳͪ͵ͽͳͬͼͽͳ (JEFOT
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ͭͰͭͻͪͿͼ͵ͳͷͼ͵ͪͶͪͷͪ– ͯͳͽͳͷͼͽͳͯͷͪΕͳͼͽͬͪͯͳͻ͵ͭͺͻͼͽͻͪͽͻͪͼͭͶͫͪͶͳͬͰͲͪi ͳͽ;
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
tͶͳͰͷ;ͶͳͰi͌ͷͯͰͻͳͷͯͻ;ͽͬͳͷͪ
ͷͰͼͽͪͬͳͰͳͼ;Βͪͼͪͺͯͻ͵ͪͪͰͭͳͯͰͽͳͽͰͽͪ
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͵ͽͪ͵ͪͽͪͳͯͼͪ14 ̽ͻ;ͭͳͷ
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Ͷ͵ͪͶ ͳ ͭͶͫͪͶ ͼ; ͺͼͽͪͶͳ ͰͻͪͲͯͬΒͳͬ ͳͼͺͻͰͺͶͰͽͰͳ
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ͯ͵ͲͪΒͰͯͳͪ
͵ͪ͵̻ͳͯͰͼ͵ͼͽͪͽ;ΒͰ
t;ͼͷͳͼͶ;;͵ͻͰΔͰͼͽͳͫͶͳͼ͵ͼͽͳͼͪ
ͷͰͼͽͷ
Ͳͪͳͼͽͪ ΒͰ ͪΒͬͰΕͳͷ ͯͰͶͷ ;ͳͽͰͪi ͳͼͽ
ͼͽͻ
͇ͬͪΒ ̻ͳͯͰͼͬ ͼͽͪͬ ͯͫͳΒͪ ͪ
ͽͰͱͳͳ;͵Ͷͳ͵ͼͰͺͻͳͼͰͽͳͷͯͪΒͰͰ͵ͳͬͰ͵ͳͺͻͪͳΒͰ̸ͯͰ͋͵ͬͳͶͪͺͳͼͪt͐ͬͰ͵ͷͱͰͯͪ
ͼͽͬͪͻͪ͵ͻͪΓͰͬͼͽͬͪ
ͪͶͳͳͲͭͶͰͯͪͯͪΒͰͲͪΒͰͯͳͪͼͽͬͻͰͪͫͱΒͷͻ;͵ͷi ͳͽ;ͪͯͅͰͻ
̻Ͷͯ
ͼͷͳͽ
ͼͽͻ
͈ͻͰͷͪͽͷͰ
ͭͶͫͪͶͳͲͪͳΒͪ;ͲͪͪΒΒͷͰͻͳͺͻͰͼͰͪͼͽͪͻͰͬͰͲͰͳͲͷͰΌ;ͲͪΒͰͯͳͰͳΔͰͭ
ͷͰͼͽͪ;ͼͬͰͽ;
;ͼͶͰͯͰͭͪͼͰͰͻͰͽ͵ΒͪͬΓͪͼͰΕͪΒͯͰͲͻͳΒͰͽͪͳΒͰ;ͰͺͻͰͭͶͰͯͼͽͳͭͶͫͪͶͭ
ΒͰͻ
ͼͰͭ;ͫͰͽͪ͵Ͱͳͽͳ͵ΒͰͬͰ͵ͪ;ͼͳͯͻ;Β;;ͫͶͳͼ͵;ͳͺͲͪͽ;͵;Ͷͽ;ͻͷͰͽͪͶ;ͷͪͺ;ͼͻͰͯͳͰ;
͵ΒΒ ͱͳͬͳ ́ͷͪΒ;Εͳ ͽ ; ͬͳͯ;
ͅ ̾ͶͳΒͪͯͰ ΕͰ Γ;ͯͰ ͺͻͲͬͪͽͳ ͫͳΕͳͷͪͷͰͼͽͪ
Ͳͪͺͻͪͬ
̾ͶͳΒͪͯͰ
ͪͭͶͪͪͬͪͼ;ͺͼͽͪͳΒͪͶͳͳͯͰͽͳͽͰͽͳͼͰΕͪΔͰͪ;ͽͽͼͽͳͳͲͷͰΌ;ͬͰ͵ͪͳͻͯͰͭͻ;ͯͰ ̾Ͷͳ
ΒͪͯͰ
ͼͽͻ–
͆ͪͼͶͳͪΕͰͼͰͳͲΒͪͼͳͽͳͳ͎̈́ͪͅͶ͵ͳ
͵ΒͪͪͺͷͳΔͰͯͪΒͰͬͰͲͪͼͽͲͪ
ͷͰͼͽͺͬͰͲͪͪͼͺͽͻͰͫͷͲͪ;͵ͻͰΔͰͷ;ͪͰ͵ͻͰͰ
ͽͰͽ;ͯͪͼͰͷͰͼͽ ͼͳͷͫͶͳͲ;ΒͰ͵ͪͯͻͬͼ
Βͪ͵ͳͷ͵ͻͰΔͰͷ͇ͪ͵ͪͱͰt͡;ͯͳͳͪͳΒͰͼ;͵ͪͼͽͪͫͶͪͪͲͰͷΓͳ;ͷΒͰͼͽͳͷͪ͵ΒͪͪͼͽͪΔ;Β;ͺ;ͼ
ͽͳͶͳͼ;͵ͻͳΒͰΔͰͳͲͪͬͪΓ;Β;Εͳͽͳͷ͵ͻΒͰͳͷͪͯ;ͫ͵ͼ;;ͼͳͯͻͰͳ;ͯͻͰΌͰΒͽͰͻͳͽͻͳΒͳi ͳͽ
;͐ͪͺ
̻;Ͷͳ̀ͻͳΕ
ͼͽͻ
́ͪ͵;ͪͬͰͯͰͳͷͷͳͼͶͳͷͪͺͻͬͰΒͪͬͪͼͽͪͶͭͳΒͪͲͪͺͪͻͳΒ
ͼ͵ͳͷ ͼͬͰͽͷ (FNFJOTDIBGUͪ
ͳͺͪ͵ ͬͪ ͭͶͰͯͳͽͪ ͳͼ; ͼͪͷ tͯͰͬͳͲͪi ͺͻͶͳ ͬͻͰͷͰͪ
ͬͰΕ ͳ
tͺͪͼiͲͪͼͪͯͪΔͼͽ
;͵Ͷͳ͵ͺͻͳͬͪͽͳͷͰ͵ͰͯͳΔͰͳͪ͵ΒͰͳͯ;;ͺͻͳͶͭͼͽͪͬͬͳͷͪͯͪ
ͺͻͰͼͭͶͫͪͶͳͲͪͳΒͰ;ͲͪͪΒΒͷͰͻͳͺͻ;Ͳͻ͵;ΒͰͯ;ͫ͵ͰͯͰͲͻͳΒͰͽͪͳΒͰ;ͺͻͰͼ;ͳͲͭͻͪͯΔͰ
ͻͰͿͰͻͰͳΒͪͶͭͳͯͰͽͳͽͰͽͪ;ͽͰͶͬΓͰͭ;ͯͻͰΌͰͷͳ͵͵ͻͰͽͷͳͼ͵;ͼͽͬ;͋ͪ͵;ͭͶͷͪͲ
ͷͭͶͫͪͶͳͲͬͪͷͺͻͼͽͻ;͵ΒͳͼͰtͽͪͻͰiͯ;ͯͪΓͰͼͽͳͪΒͫͶͳͱͰ͵;ΕͰ
͍ͦͰΒͷͳͼͺͻͰͺͲ
ͪΒͰtͰͭͲͳͼͽͰͳΒͪͶ;Ͳͫ;ΔͰͼͽ͵ͯΓ;ͯͳi
ΒͰͻͼͰ; ͽͷͬͷͲͭ;ͼ;ͽͷͺͻͼͽͻ;tͬͰ͵Ͱ
ͷͱͰΒͪͼͺͲͳͳͳͻͪͽͳi ͬͳͯͰͽͳ4UFQIBOTPO
ͼͽͻ
̹ͻ͵ͺͪ͵;͵ͪͲ;ΒͰͯͪtͭͶͫͪͶͳͲͪͳ
Βͪͻͪͫͻ;ΒͰͺͶͳͬͪΔͰͳͯͰͽͳͽͰͽͪͪͽͪͶͪͼͳͷͪ
ͭͯΒͰͼͰΓ;ͯͳ͵ͶͳͲͪΒ;ͯͳͯͰͽͳͽͰͽͪͯͳͯͰͽͳͽͰͽͪ
;ͫͰͲͭͻͪͳͳͷͪͻͼͽͬͳͷͪͰͺͬͰͲͪͼͽͳi ͳͽ;»PMUF
ͼͽͻ
͌ͺͻͪͬͲͫͭͽͰͳΔͰͳͰ
ͺͬͰͲͪͼͽͼͷͰͼͽͷ
Ͷ͵ͪͶͷͼͻͰͯͳͷͳͶͪͻͼ͵ͳͷͰͶͰͷͰͽͳͷͪ
ͪͰ͵;Ͷͽ;ͻͰͳͷͪͬͰͷͪͬͪͱ;ͼͳͷͫͶͳ͵;;Ͷͭ;;ͯͱͳͬΓͪΒ;ͼͰͫͰͳͼͬͭͳͯͰͽͳͽͰͽͪ
ΒͰͻͼͬͳͷͪ
ͪͷͪΒͰͺͽͻͰͫͽ;ͳͻͰͷͼͷͳͼͶ;ͲͬͰͷtͯͷi͇ͪͷΒͰ
ͪ͵ͳͲͫͭͰͭͪͯͻ;ͭͭ
͵ͪ͵ͻͰͰͦͦͻͯͪ
ͺͽͻͰͫͪ͵ͪtͷͰͼͽͲͪͯͶͪͲͪ͵
Ͳͪ͵ΒͰΕͰͪͷͬͰΕͳͪΓ;ͯͳͻͰΕͳͯͪͯͪͽͶͰ
ͯͶͪͲͳͷi ͳͽ;.PSMFZ
3PCJOT
ͼͽͻ
͇ͬͪͶͪͻͼ͵ͪͰͺͳͿͪͳΒͪͲͪͼͶ;ͱ;ΒͰͬͻͼͽͷͰͼͽ;
ͺͻͷͳΓͪΔͳͷͪͭͶͫͪͶͳͲͪͳΒͰ
ͺͼͰͫͪ͵ͳͷͪͷ;ͬͳͯ;ͳΔͰͳ;ͯͪ;ͪ͵ͽ;ͰͶͷͺͻͰͼ;
ͭͶͫͪͶͳͲͪͳΒͰͶ͵ͪͶͳ͵ͽͰ͵ͼͽͺͼͽͪΒͰͼͻͰͯͳͽͰ͵ΒͰͼͰͼͬͰͬͳͰͺͻͪͲͳͯͼͰͫͰ – Ͷ͵ͪͶͭ
14
ͅͰͼͽ
ͺͻͰͷ̻ͪͳͯͰͼ;
tͺͼͽͪΒͰͼͬͰͬͳͰͿͪͽͪͲͷͪͭͻͳͽͲͪͳͯͪͶ͵ͪͶͳͽͰͽͰͺͽͺ;ͲͪͺͼͰͯͪΒ;ͳ
ͫͶͳ͵;Β; ͯͻ;ͽͬͰͳ ;ͽͳͪΒͳ ͵Βͳ ͼ; ͯ Δͳ ͬͰͷͪ ;ͯͪΓͰͳ ͇ ͽ ͼͽͻ;͵ͽ;ͻͳͰ Ͷ͵ͪͶͳͽͰͽ ͳΒͰ
ΒͰͯͼͽͪͬ ͽ ΒͰ ͪ ͼͰͳ ͺͻͳͼ;ͽ ͬͳͯΓͳͬͳ ͫͶͳ͵ Ͷ͵ͪͶͳͽͰͽͪ ͼ͵ͻͳͬͪ ;ͯͪΓͰͰ ͯͼͰ ͵Βͳ
ͯͻͰΌ;Β;ΔͰͭͬ;ͺͻͳͻͯ;i ͳͼͽ
ͼͽͻ
774
̸̸̸͇̹͉͉̻̽̽͊ͦ́ͣͅͶͫͪͶͳͲͯͰͪ͵;Ͷͽ;ͻͰͿͶ;ͳͯͼͽͳͳͶͪͻͼ͵ͰͰͺͳͿͪͳΒͰw
ͼͪͯͻͱͪΒͪ ͯͻ;ͽͬͰͭ ͱͳͬͽͪ
ͯͼ Ͷͪͻͼ͵ͳ ͰͷͪͪͳΒͪ ͵ΒͰ ͼͳͷͫͶͳͲ;Β; ͼͺͰͳͿͳͼͽ
ΔͰͭ Ͱͽ͵;Ͷͽ;ͻͭ ͳͯͰͽͳͽͰͽͪ
ͪ ͵ΒͰ ͼͰ ͳͼ͵Γ;ͳͬ ͫͶͳ͵;Β; ; Ͷ͵ͪͶΒ ͪͻͰͳ ͵;Ͷͽ;ͻͭ
ͱͳͬͽͪ
̻ͶͫͪͶ ͳ Ͷ͵ͪͶ ͼ; ͻͪͲͶͳͳͽͰ ͵ͷͺͰͽͰ ͺͻͰͼͪ ͭͶͫͪͶͳͲͪͳΒͰ ͺͽ ;͵ͪͲ;Β; ͪ
ͻͪͲͶͳͳͽͰ ͺͭͶͰͯͰ ͪ ͼͬͰͽ ͊ͶͰͯͼͽͬͰ
ͪͪͶͭ ͋ͰͳͼͬΒ ͯͳͽͷͳΒͳ ͲͪΒͰͯͳͰ ; ͵ΒΒ ͼͰ
͵ͪ͵ΒͰ͍͋Ͱͳͼͳͼͽͪ͵ͪ
tͯͬͳΒͪͻͰͪͶͳͻͭͪͼ͵ͳͱͳͬͽi– ͵ΒͪͲͻͪͳͽͺͶͳͷͳͫͶͳͲͳͷͳ
ͯͻ;ͽͬͪ ͵ΒͰΒͰtͷͰͪͳ͵ͳͪͭͻͰͭͪͽͱͳͬͽͪi– ͵ΒͰͲͻͪͳͶͪͯΕͷͳͽ;Όͳͷ 5FOJFT
ͼͽͻ–
;ͯͫ;ͭͶͫͪͶͳͲͪͳΒͰͯͳͽͷͳΒͪͲͪΒͰͯͳͰͳͯͻ;ͽͬͪͰͼͽͼͰͳͽͰͻͺͻͰͽͳͻͪ͵ͪ
ͻͪͲͶͳ͵ͪͳͲͷͰΌ;Ͷ͵ͪͶͭͳͭͶͫͪͶͭ̈́͵ͪͶΒͰͼͳͳͷͲͪͯͷͪΕͰ;͵ΒͰͷͼ;ͼͷͰͽͰͳͫͰͲ
ͫͻΒͳͺͼͳͼͳΒͪͶͳͼͰͯͳͷͰͽͳͶͪͻͼ͵ͰͼͳͷͫͶͳ͵Ͱ͋ͪ͵ΒͰͶ͵ͪͶͼͳͳͷͲͪtͷͪͶi
Ͳͪ
tͬͯͰi
ͲͪtͭΔͳͽͰi
ͲͪtͺͲͪͽi
ͲͪtͰͺͼͻͰͯiͳtͳͽͳͷi
ͯ͵ΒͰ
ͪͼ;ͺͻͽΔͰͷ;
ͭͶ
ͫͪͶͼͳͳͷͲͪtͬͰͶͳ͵i
tͽͪͷi
ͲͪtͬͪΔͼ͵ͳͼͬͳΒͰͽi
ͲͪtͰͺͲͪͽi
Ͳͪt;ͯͪΓͰͳͻͪͬͯ;
i15͇ͯͼͭͶͫͪͶͭͳͶ͵ͪͶͭΒͰ
ͪͻͪͬ
ͯͪͶͰ͵ͼͶͱͰͳΒͳͯͳͼ͵ͻͳͪͬͭͺͻͳ͵ͪͲͪͽͰ
ͲͳΒͪ͵ΒͰ;ͯͰͪͬͰͯͰͰͯͳͽͷͳΒͰ
ΒͰͻͯͼͳͳͲͷͰΌ;ΔͳͲͪͬͳͼͰͯͬͰͲͰͳͲͷͰΌ;͵͵ͻͰͽͳ
ͪ͵ͽͰͻͪ ͳͶͳ ͵Β;͵ͳΒͪ ͵ΒͰ ͳ ͵ͪͻͪ͵ͽͰͻͳ; ͊ͶͰͯͼͽͬͰ
ͯͳͽͷͳΒͪ tͭͶͫͪͶ–Ͷ͵ͪͶi
Ͱͼͽ ͼͰ ͽ;ͷͪͳ ͵ͪ Ͱͺͳͷ ͷͰͼͽ ͼ;ͼͻͰͽͪ
ͪͶͳ ͳ ͼ;͵ͫͪ ͵ͻͲ ͵Βͳ ͺͻͬͰΒͪͬͪ ͪͽͪͭͳͲͪͷ
ͳͲͷͰΌ; ͯͪͼͽͳ ͽͰͶ͵ͷ ͻͪͲͬΒ; ͳ ͯͪͼͽͳ ͽͻͪͯͳͳͪͶͳͷ ͬͻͰͯͼͽͳͷͪ ͍ͻͳͯͷͪ
ͬͪͯͬͪͬͳͯͪtͯͪͼͽͳiͳ;ΒͰͯͯͬͪͺͻͰͪͷͯ;ͼͪͱͳͬΓͰΔͪͳͷͳΓͰΔͪ
ͼͶͳ͵ͬͳͽͺͻͰͯ
ͼͽͪͬΓͪ͵ͻͲͯͳͽͷͳΒ;ͳͲͷͰΌ;̈́Ͱ͵ͼ;ͼͪ ͳͪͅͼͶͳͰ17͈ͻͰͷͪͷͳΓͰΔ;͍ͻͳͯͷͪͪ
ͽ͵ͷͶͪͯ
ͭͻͪͽͪ
ͷͪͼͶͳͳΒͰͪΒͬͰΕͪͺͻͰͽΔͪͯͶͪͲͳͶͪͯͯͻ;ͭͰͷͪͼͶͳͰt̹ͳͶͪΒͰ ͽͷͭ;Εͼͽͯͪͬͪ
ͼ;ͼΒͰͯͯΌͰ
ͭͻ;ͫͳ;ͺͪ ͬͪ;ͷͪͼͶͳ;ͳͺͼͪͯͳͼͬΒ;i ͍ͻͳͯͷͪ
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͯͪͪͼ
ͪΒͬͰΕͪ ͺͻͰͽΔͪ Ͱ͵Β ͷͪͼͶͳͳ ͯͶͪͲͳ ͯ ̈́Ͱ͵ͼ;ͼͪ – ͳ ΔͰͭͬͳ ͭͶͫͪͶͳ
ͷͭͰͳͲ;Β;Εͳ
ͽͻͪͼͪͳͪͶͳ ͰͺͳͿͪͳΒͪ ͵ΒͰ ͺͺ;ͽ ̓ͳ͵Ͷͺͪ ͪͼͻΕ; ͪ ͷͪͼͶͳΔͪ͵Ͱ ͺͼͰͫͳ ͵;Ͷͽ;ͻͪ
ͺͻͰͽͰΕͳ ͯͪ ͳ ͺͻͰͽͬͻͰ ; Ͱ͵; ͬͻͼͽ; ͭͶͫͪͶͰ ͺͪͺͪͲΒͪͳΒͰ ͑ͽͪͬͳͰ
ͭͶͫͪͶͳͲͪͳΒͪ
͵ͪ͵ ΒͰ
15
̀ͪͶ͵ͪͶ ͼͰΒ
͵ͪ͵ͪͺͷͳΔͰ͠ ̸ ͑ͶͽͰ
ͬͰͲ;Β;ͬͰͶͪͯͪΒͰ t͵͵ͻͰͽ
;ͽͰͷͰΓͰ
ͪ;ͽͰͽͳ
ͺ; ͲͪͰΔͪ
ͯ͵ ΒͰ ͭͶͫͪͶ ͪͺͼͽͻͪ͵ͽ
Ͱ;ͽͰͷͰΓͰ
ͳͲͬΒͰͽͪͰ ͳ ͫͰͲ ͲͪͰΔͪ ̈́͵ͪͶ ΒͰ
ͫͰͲͪͲͶͰ
ͭͶͫͪͶΒͰͺͻͰͺͻͰͯͰ<>̈́͵ͪͶΒͰͪͻͰͪͪ;ͽͷͳΒͰͳͬͳͽͪͶͼͽͳ
ͭͶͫͪͶΒͰͺͪ͵ͪͻͰͪ
ͲͪͬͳͼͼͽͳͳͯͷͳͪͳΒͰi ͑ͶͽͰ
ͼͽͻ
͇ͬͪͻͰͶͪͳΒͪͳͲͷͰΌ;Ͷ͵ͪͶͭͳͭͶͫͪͶͭͼͰͰͼͽͯͪͻͪͬͪͷͰͽͪͿͻͷtͳͭͻͰͪͪi ;͵ΒΒΒͰͭͶͫͪͶ
ͲͪͷͳΓͰ͵ͪ͵ͻͪΓͳͪ
ͯ͵ΒͰͶ͵ͪͶͼͳͷͫͶͳͲͬͪ;Ϳͳͭ;ͻͳ͵ͻͪΓ̻ͪͶͫͪͶ͵ͻͪΓͳͪΒͰͼͺͼͫͪ
ͲͪͯͶͳͰ͵ͻͰͽΔͰͺͰͶΒͽͪͫͶͳ
ͯ͵Ͷ͵ͪͶ͵ͻͪΓͷͱͰͼͪͷͯͪͼͰͺͷͰͻͪΒͰͯͺΓͰ͵ͷͰͼͽͪͭͯͰͼͰ
ͪͶͪͲͳ
ͪͶͳͭ;ͫͳͽͪ͵͵ͻͪΓͪ;ͪ;Ͳͪͳͭ;ͫͳͽͪ͵ͺͪͻͽͳΒͰ
ͯͼ ;ͼͿͰͻͳͭͶͶ͵ͪͶͳͻͰͶͪͳΒͪͽͲͪͳ
ͭ;ͫͳͽͪ͵ ͻͪͲͶͳͳͽͳ ͵;Ͷͽ;ͻͳ ͫΒͪ ͪ tͽͪͫͶͳi ͬͰͪͼͽͬͪ ͑ͳͻͪ ͽ;ͷͪͰΔͪ tͪͬͼ͵Ͱ ͷͰͽͪͿͻͰi ͪ
ͺͻͳͷͰͻ;ͭͶͶ͵ͪͶͳͻͰͶͪͳΒͪͬͳͯͰͽͳ;4FCBTUJBO
ͼͽͻ–
ͳ-FOǁFS
#PMJ
ͼͽͻ–27
.
17
͊ͽͪͫͶ ͷͪͼͶͳͰ ͵ΒͰ ͼͳͷͫͶͳͲ;ΒͰ ͵;Ͷͽ;ͻ; ͳ ͯͪͼͽ ͽͻͪͯͳͳͪͶͳͷ ͬͻͰͯͼͽͳͷͪ
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́ͽͪͶͼ͵ͪ
͵ͷͺͰͽͪͫͳͶͪΒͰͲͪͪΒͪ
ͪͺͻͯͳͻͪΔ;ͻͳͷͼ͵Ͱ͵;Ͷͽ;ͻͰ͵ͪͳͻͳͷͼ͵ͭͪͳͪͱͳͬͽͪͪΒͬͳͰͼ;
ͯͺͻͳͳΒͰͶͳͯͼͰΓͰͳͳ͵Βͳͼ;ͼͰͪͼͰͶͳͶͳ;;ͻͫͪͳͷͼͻͰͯͳͽͳͷ͇ͪͳͼ;ͼͪͼͫͷͯͳΒͰͶͳͼͬͰ
ͽͰ͵ͬͳͰͻͳͷͼ͵ͰͳͬͳͶͳͲͪͳΒͰ͵ΒͪΒͰͪͻͪͲͶͳͳͽͰͪͳͰͺͻͯͳͻͪͶͪͷͰΌ;ͯͷͪΕͰͼͽͪͬͳͽͬ
̾ͺͳͭͻͪͿͼ͵ͳͼͺͷͰͳͳ
ͻͪͲͬͻͼͳͪͻͰͶ͵ͳͪͶͪͲͳͳͪͻͪͽͳͬͳͳͲͬͻͳͯͰ͵ͶͰͼͬΒͰͽΓͪͬͪΒ;
ͬͰͽ͵ͬͰͪͺͻͼͽͻ;̓ͼͬͪͳͅͰͽͳΒͰ
͈ͽͻͰͫΒͰͳͼͽͪΕͳͯͪΒͰ;ͺͻͰͼ;ͻͷͪͳͲͪͳΒͰͬΒͺͶͳͽͳ͵ͳͳ͵;Ͷͽ;ͻͰ͵ͷͼ͵ͳ;ͽͳͪΒ
ͼͽͻͪͭͺͻͳΒͰ͵ͶͪͳͲͻͪͲͳͽͯͳͻͰ͵ͽͪ
ͯ͵ΒͰ;ͭͶͫͪͶͳͲͪͳΒͳΔͰͭͬͯΒͰͶͬͪΔͰͬͳͰͳͯͳͻͰ͵ͽ
͈ͻͰͯͻͪͳΒͰͺͷͰ;ͽͭͬΒͺͶͳͽͳ͵ͭͬͰͷͪΒͰͬͪͱͪͳ͵;Ͷͽ;ͻͰ͵ͷͼ͵ͳͪͼͺͰ͵ͽ͵Βͳ;ͼͶ;
ͪΒ;ͻͷͪͳͲͪͳΒͰͺͯͻͪͲ;ͷͳΒͰͬͪͯͯΒͰͶ;ͯͻͱͪͬΓͪͼͽͬͪ JVTDJWJMF3PNBOPSVNͳͶͳJVTDJWJMFQFSFHSJOP
SVN
ͯͻͰΌͰͷͼͶΒ;ͯͷͪΕͰͺͺ;ͶͪͳΒͰ͋ͺͭͽͬͬͪͱͳͲͪͪͺͯͻ;Βͪ͵Βͪͼ;ͼͪͺͻͳͬͻͰͯͭ
ͼͽͪͬͳͽͪͫͳͶͪͬͪͱͪͲͪͺ;ΔͰΔͰͯͻͱͪͬͰͫͶͪͭͪΒͰͪͽͪ͵ͬΒͰͺͯͻ;ΒͰ
ͲͪͬͪΓ;Β;Εͳͺͻͳͻͯͳͷ
ͻͰͼ;ͻͼͳͷͪ
ͫͳͶͪͳ̽ͪͻͯͪͳΒͪ ̓ͼͬͳͅͰͽͳΒͪ
͊ͯͻ;ͭͰͼͽͻͪͰ
ͭͶͫͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪͺͻͰͼ
͵ΒͳͺͻͰͯͰ͵ͷͼ͵ͳͫ;ͬͪͽͪͳͼͬͰͯͻ;ͭͰͪͼͺͰ͵ͽͰͯͻ;ͽͬͰͭͱͳͬͽͪͪͶͳͳΒ;ͼͬ;ͳͳͰ͵
ͷͼ͵ͳͳͽͰͻͰͼͺͪͼͰͲͪͽͭͶͫͪͶͳͲͪͳΒͳͯͪͪͼͭͬͻͳ;ͭͶͪͬͷ;͵ͬͳͻ;Ͱ͵ͷͼ͵ͰͼͿͰͻͰͅͱͰ
ͼͰͻͰΕͳͯͪΒͰͽͺͻͰͼ͵Βͳͬͯͳ͵ͪͯ;ͲͳͷͪΔ;ͯͳΒͰͶͪͼ;ͬͰͻͰͳͽͰͽͪͪͳͪͶͳͷͯͻͱͪͬͪͷͪ͌ͼͽͪ
Ͷͷ
ͺͲͪͽΒͰͯͪΒͰͻͷͪͳͲͪͳΒͪ
͵ͪͳͭͶͫͪͶͳͲͪͳΒͪͯͪͪͼ
ͼͶͱͰͺͻͰͼ͵Βͳ;͵Γ;;ΒͰͻͪͲͰ
ͫͶͳ͵Ͱͺͻͳͼ;ͽͼͽͳͼͽͻͪͭ;ͽͳͪΒͪ
ͪͼͬͰͪͽͰͽ;͵;Ͷͽ;ͻͭͳͰͽͳ͵ͭͳͯͰͽͳͽͰͽͪͺ͵ͻͰͭ
ͽ
ΒͰͼͽͲͪͬͳͼͭͼͽͪͬͳͽ͇ͬͪͬͪ͵ͬͪͯͷͳͪͳΒͪͼͰ;ͪͽͳͳͯͱͳͬΓͪͬͪͶͪ͵ͪͪͷͰͽͪΔͰΒͪͻͷͪ
ͪ;
ͼͪͬͻͰͷͰͳͷͯͻͱͪͬͪͷͪ͵ͪͭ;ͫͳͽͪ͵ͳͯͰͽͳͽͰͽͪ
̓͌͐͆̾͡ ͉́̾͐́͠ ͻͷͪͳͲͪͳΒͪ
ͭͶͫͪͶͳͲͪͳΒͪ
ͼͽͪͬͳͽͬ
͉ͳͷΓͪͳ
̽ͪͻͯͪͳΒͪ
̻ͻΔͪ
ͅͰͲͳΒͪ
̓ͼͬͳͅͰͽͳΒͪ
792
̸̸͉̻͇̺̽͆͊́̾͌͆́ͣͅͅ1
͌ͳͬͰͻͲͳͽͰͽ;̹Ͱͭͻͪͯ;
͍ͪ͵;ͶͽͰͽͺͶͳͽͳ͵ͳͪ;͵ͪ
̸͵ͪͯͰͷͳΒͪͲͪͪͳͪͶ;ͫͰͲͫͰͯͼͽ
̹Ͱͭͻͪͯ ͊ͻͫͳΒͪ
̸̸̸͈͇̺͉͋̓͆͏̸̸͇͉̺́͆̈́͆̾̽̿̾
̸̸̸̹̻͇̹́͊͌̽́͆̈́̈́́̀͏́̾͠
̸̸͊̿̾͋̓: ͊ͬΒͰͬͻͰͷͰͪͽͻͳΒ;ͷͿͪͶͳͼͽͳ͵ͪͪΒͪͬͪͫͻͲͭ͵ͻͪΒͪͪͳͪͶͰͯͻͱͪͬͰͳͯͫͪͳͬͪ
ΔͰ͵ͪͽͰͭͻͳΒͰͯͻͱͪͬͭͼ;ͬͰͻͰͳͽͰͽͪ͵ͪͰͰͭͪͺͼͶ;ͽͺͻͰͱͳͬͰͶͭ
ͽΒͰDSFEP ͵Βͳͼ;ͯͺͰͽ
͵ͪͳͭͯͳͪͺͻͶͭͼͽͶͰΕͪͪΒͭͶͪͼͳΒͰͺͪͬΓͪͶͳͲͪͭͬͻͳͳͭͶͫͪͶͳͲͪͳΒͰͳ;ͼͺͼͽͪͬΓͪ
ΔͪtͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪi
ͬͰΕͯͺͰͽ͵ͪ ͬͰͯͰͰͳΒͰͳͲͭ;ͫͳͶͪΒͰͼͬΒͯͪ;ͼͶͰͯͼ;ͪͬͪΔͪ ͼ
ͻͰͪͶΕ; ͱͳͶͪͬͼͽͳ ͺͼͽͪ͵ͪ ͪͳͪͶͰ ͯͻͱͪͬͰ
ͪ ͼͪͯͪ ΒͰ ; ͯͫ; ͷͳͭͻͪͳΒͪ ͯͱͳͬͰͶͪ ͳ ͼͬΒ
ͿͳΒͪͼ͵;ͼͶͰͯͰͬͳͯͰͽͭͺͬͻͪͽ͵ͪͪͳͪͶͰͯͻͱͪͬͰͪͺͲͻͳ;̾ͬͻͺͼ͵Ͱ;ͳΒͰ
͵ͪͳ;ͼͶͰͯ
ͳͽͰͳͪͶͭΒͪͪΔͪͼ;ͬͰͻͰͳͽͰͽͪ;ͳͲ;ͯͻͱͪͬͪ̾͌
͵ͪ
ͫͰͲͼ;ͷΔͰ
ͪΒͭͶͫͪͶͳͲͬͪͳΒΒͼͬͰͽ
ͼ͵ΒͲͪΒͰͯͳͳ
͈ͻͰͼͳͭͶͰͯͰͻͰͼ;ͬͰͻͰͳͲͪͳΒͰ ;ͽͪͼͺͪͯͪͳ̹ͻͰͭͲͳͽ
ͳͲͪͲͰͷͪΓͪͶͪͳͪ̾͌͵ͪͭͶͫͪ
ͶͳͲͬͪͳͳͯͼ͵ͻͪ͵ͽͻͶͳͼͪͳͯͻͱͪͬͪ
͵ͪͳͲͻͪͲͳͽͭͺͶͳͽͳ͵ͭͳͪͳͪͶͭͰͺͼͶ;
ͪ
ͳΒͰ ;ͼͶͬΓͰͼͪͷͷͳͭͻͪͳΒͪͷͪͬͰΕͳ;͵ͻͪΒͳͼ͵ͷ͵ͻͳͲͷ
ͽͽͬͪͻͪͺͽͻͰͫ;ͲͪͺͻͰͳͼͺͳͽͳ
ͬͪΔͰͷͳͲͪͰ͵ͪͯͰͯͯͳͻΓͳͬͳͺͻͰͷͳͼͪͳͯͰͶͭͳΒͰͭͶͫͪͶͳͲͷͪͳͽͬͪͻͪͺ;ͽͺͳͽͪΔ;ͼ;ͯͫͳͰͺͻ
ΒͰ͵ͽͪͭͶͫͪͶͳͲͪͳΒͰ;ͺͽͰ;ͼͶͰͯͼ;ͯͪͻͪͼͪͳΒͷ
ͪͳͪͶͷͯͻͱͪͬͷͳͺͽͻͰͫͷ ͬͰ͵ͪͲͪ
ͯͬΓ͵ͶͰ͵ͽͳͬͳͷ
ͪͶͳͳͯͬΓͲͪͼͰͫͳͷͳͯͰͽͳͽͰͽͷ
̓͌͐͆̾͡ ͉̾͐́: ͪͳͪͶͪ ͯͻͱͪͬͪ
ͼ;ͬͰͻͰͳͽͰͽ
ͭͶͫͪͶͳͲͪͷ
ͭͶͫͪͶͳͲͪͳΒͪ
tͬͳ ͼͬͰͽͼ͵ͳ
ͺͻͰͯͪ͵i
ͷͳͭͻͪͳΒͰ
ͻͰͼ;ͬͰͻͰͳͲͪͳΒͪ
̺ͻͰͷͰͬͰͶͳ͵ͳͷͳͭͻͪͳΒͪ͵ΒͰͼ;ͲͪͯͰͼͳͶͰ̾ͬͻͺ;;ͺͻͽͰ͵ͶͳͰ͵Ͷͳ͵ͭͯͳͪͰͼͪͷͯͪ
ΒͰ ͳͲͰͯͻͳͶ ͺͻͫͶͰͷͰ ͵Βͳ ͺͻͪͽͰ ͷͪͼͬͰ ͷͳͭͻͪͳΒͰ Ͱͭ ΒͰ ͳ ͳͲͰͶ ͪ ͼͬͰͽͶͼͽ ͯͪͪ ͯ;ͭ
ͺͻͳͭ;ͳͬͪ;ͳͼͽͳ;ͯͪͪͳͪͶͪͯͻͱͪͬͪͰͼͪͷͯͪͳΒͰͷͻͽͬͪ͵ͪͳͼͽͻͳΒͼ͵ͳͳͺͶͳͽͳ͵ͳ
ͺͻΒͰ͵ͪͽͬͰΕΒͰ
ͪͺͻͽͳͬ
ͬͰͷͪͬͳͽͪͶͪͳͪͷͰͻͪͬͪͯͪͬͯͳΒͷͭͳ
ͪͰͼͪͷͼͬΒͺͼͶͰͯΔͳ
ͫΒͼͭͶͫͪͶͳͲͪͳΒͼ͵ͳͷͺͻͰͼͳͷͪͳ͵Ͱͺͽͳͷͪ͵Βͳͼ;ͽͰͱͳͶͳͯͪΒͰ;ͳͰͫͰͲͪͪΒͷ;ͼͪͬ
ͻͰͷͰͼͽͳ
ͪͯͪΒͰ;ͼ͵ͻΒͫ;ͯ;Εͼͽͳͺͽͺ;ͺͳͽͰ
1
ESBHBOTJNFVOPWJD!GQOCHBDST
793
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͯͼͰͽͳͷͼͰ
ͺͰͽͪ͵ͬͰͶͳ͵ͭͲͪͷͪͪͭͶͫͪͶͳͲͪͳΒͰ͵ͻͪΒͰͷͯͬͪͯͰͼͰͽͭͬͰ͵ͪͫͳΒͰ;ΒͰͯͳ
ͺͰͽͪ͵ ͪͺͪͯͪ ͪ ͪͳͪͶ; ͯͻͱͪͬ; ͳ ͵ͪͽͰͭͻͳΒ; ͼ;ͬͰͻͰͳͽͰͽͪ ͵ͪ ͺͻͰͱͳͬͰͶͰ ͳͼͽͻͳͰ
ͽͬͻͰͬͳͰ
̸̸͇̹͇̺͆͆͏̸̸̸͇͉̺͇͈͉͇̹́͆̈́͆̾̽̿̾̓̈́̾ͅ
͇ͽͷͰͽͪͼͺͻͬΌͰΔͰͯͶ;͵ͪ̾͌ͷͳͭͻͪͳΒͪͷͪΒͰͼͽͰͳͽͪͯͳͼͪͽͼͽͪͺͶͪ;
ͼͺͻͬΌͰΔͪͯͶ;͵ͪͳͯͫͳΒͪΔͰͷͭͳͲͰͷͪΓͪͯͪͽͰͯͶ;͵ͰͯͼͶͰͯͼͺͻͬͰͯ;
ͳͼͳͼͽͳͻͪΒ;Εͳ
ͪͰ͵ͳͷͼͬΒͳͷͻͰͰΔͳͷͪ
ͅͳͭͻͪͳΒͰ ͺ͵ͪͲ;Β; ͯͪ ͪͳͪͶͪͯͻͱͪͬͪ ͳ ͺͻͰͯ ͼͬͳ ͭͶͫͪͶͳͼͽͳ͵ͳͪΒͪͬͪ ΔͰͷ
͵ͻͪΒ;ͳͽͰ͵ͪ͵ͺͼͽͪΒͰ ;ͺͻ͊ͳͷͰ;ͬͳΕ
ͼͽͻ
ͺͪͪ͵ͳ ͪΒͪͬΓ;ΒͰͼͬΒͬͰͶͳ͵ͳͺͬͻͪ
ͽͪ͵͈ͯͳͲͪΔͰͲͳͯͬͪ
ͫͬͪͭͻͪͳͪͳͺͼͽͪͬΓͪΔͰͭͻͪͳͪͻͪͳͻͷ̾͌Βͪͼͪͼ;ͯ͵ͪͲͽͭͪ
ͅͳͭͻͪͳΒͰͼ;ͫͳͶͰͼͪͷ͵ͳͯͪͳͺ͵ͪͲͪͶͰͼ;ͯͪͼͰΒ;ͬͰ͵ͰͷͱͰͫͰͲͪͳͪͶͰͯͻͱͪ
ͬͰ͇ͳͭͶͰͯΒͰͯͪͷͪͽͪͰ͵ͳͽͰͻͰͽͳͪͻͳͺͻͳͪͶͳͳͺͳͼͪͶͳ
ͼͬͳΓ;ͯͳͼ;ͳͺͪ͵ͺͷͪͶ͵ͼͰ
ͿͫͳͳͪͳͪͶͳͼͽͳ͌ͺͻͪͬ;ΒͰ̈́;ͯͬͳ͍ͭͶͰ͵͵ͪͯͪ͵ͪͱͰͯͪͼͬͳͭͶͰͯͪͷͪͼͬͰͽͼͬΒͳͷͳ
ͷͪ
ͪͶͳͭͪͬͳͯͳͷͳͷͪͪͳ͵ͶͰ͵ͽͳͬͳͽͰͽͪͪͳΒͰ
ͬͰͻͼ͵Ͱͭͻ;ͺͰ
ͻͪͼͰ
;͵ͻͪΒΔͰͷͳͺͻͯͳ
Ͱ͐ͬͰ͵ͳΒͰͳͽͳͷͱͰͫͳͽͳͪͺͼͶ;ͽ ͼͶͫΌͰͼͬͪ͵Ͱͼ;ͫΒͰ͵ͽͳͬͼͽͳ
ͳͲͺͻͼͽͭͻͪͲͶͭͪ
ͽͳΒͰ
ͳͽͳΕͰͳ͵ͪͯͪͫͳͽͳͼͪͬͻͰ
ͷͪ͵Ͷͳ͵ͻͪͯͳͪͼͰͫͳ͌ͰͺͻͰ͵ͳͯΒͼͷͰͳͳͲͫͻͪ
ͳͲͷͰΌ;ͺͽͰͭͳͺͼͰͫͭͼͰͺͬͻͰͷͰͪ͵ͳͰͼͬͰͼͺͻͳ͵ͶͪΔͪͳͽͰͻͰͼ;ͳͪͳͪͶͭ
͵ͶͰ͵ͽͳͬͳͽͰͽͪ͵ͪͺͼͰͫͭ.
͋ͰͻͻͳͲͪͷ͵ΒͳͳͯͰ;ͲͷͳͭͻͪͳΒͰͽͪ͵ΌͰͯͺͻͳͼͳͺͼͽͪ͵;ͪͳͪͶͰͯͻͱͪͬͰͽͪ͵ͽ
͵ͪͰ͵ͼͽͻͰͷͪͺͪͼͼͽͺͻͳͼͳΓͪͬͪͯͻͱͪͬͰͯͪͼͰͺͺ;ͽͺ;ͱͪ;ͬͶͪͰ;ͼͬΒͰ͵;ΕͳͰ͈ͻͰͯͽͭͪ
;ͼͬͪ͵ΒͯͻͱͪͬͳͺͼͽΒͳͰͽͽΒͰ ͺͼͰͫͪͪͳͪͶͳͳͽͰͻͰͼͳͼͯͽͷͰ ͺͼͽΒͳͳ
ͪͳͪͶͪͫͰͲͫͰͯͼͽ͢ͳͬͼͽͬͪͻͳͬͪΔͰͳͲͪͽͳͽͪΒͰͬͰͷͪͼͶͱͰͺͼͪ
͵Βͳ;ͼͶͱΔͪ
ͬͪΒ; ͻͪͲͳ Ϳͪ͵ͽͻͳ
ͳͲͷͰΌ; ͼͽͪͶͭ ͳ Ͱ͵ͪ ͬͻͼͽͪ ͽͻͪͯͳͳͪͶͭ ͺͻͳͼͽ;ͺͪ ͫͰͲͫͰͯͼͽͳ ͌
ͺͳͽͪΔ;ΒͰͯͼͽͻͪͯͳͳΒͰͫͪͬͰͽͪΒͭͻͪͯͪ͵ͪͼͽͻͭͪͳͪͶͭͺͼͶͪͳͼͪͬͻͰͷͰͭͽͰͻ
ͻͳͲͷͪ͵ͪͼͬͰͬͳͰͳͬͳͰͭͶͫͪͶͭͳͲͪͲ̹ͬͪͻͫͪͺͻͽͳͬͽͰͻͻͳͲͷͪͼͰͼͬ;ͯͪ;ͼͬͰͽ;ͪΒͬͳ
ͰͬͯͳͺͻͰ͵ͫͪͬͰͽͪΒͳͼͶ;ͱͫͳ
ͪͼͬͰͰͽͻͪͯͳͳͪͶͰͻͪͯͯͪΒ;ͳͿͻͷͪͳΒͰͯͻ;
ͭͳͷͼͶ;ͱͫͪͷͪ
ͺͪͪ͵ͳͳͷͪͳͲͳͼͽͰͯͻͱͪͬͰ
ΒͰͻͽΒͰ;ͼ͵Ͷͪͯ;ͼΔͳͬͳͷͫͳΕͰͷͳΔͳͬͳͷ
ͺͻͳͳͺͳͷͪ͋ͼͰͺͻͰͼͳͳͪͺͶͪͫͻͫͰ̾͌ͺͻͽͳͬͽͰͻͻͳͲͷ͉ͪͰͳͷ
;̾͌
ͼͬͪ͵ͪͯͻͱͪͬͪ
Ͷͪͳͪͯ;ͱͪΒͰͯͪͻͪͲͷͰΔ;ΒͰͼͬͰͼͬΒͰͳͿͻͷͪͳΒͰͽͰͻͻͳͼͽͳͷͪͼͯͻ;ͭͳͷͶͪͳͪͷͪ
ͪͶͳ
ͼͰ;ͺͻͪ͵ͼͳͽͰͻͪͯͳ
ͬͰΕͼͰ;ͼͽ;ͺͪͼͪͷͯͰͳͿͻͷͪͳΒͪ
ͪͼͽͪͽͪ͵ͼͰ;ͬͪͲͪͻͪͯtͪͳͪͶ
ͭͳͽͰͻͰͼͪi͌ͼͶͰͯͽͭͪͼͰͶͪͳͰ̾͌ͪͽͷͺͶͪ;;ͼͽͬͪͻͳͺͪͪΒ;ͳͺͽͬͻΌ;Β;ͺͻͬͰͼ
ͽͬͰ͵ͪͪͳͪͶͰͯͻͱͪͬͰ
ͪͰ͵ͪͳͼ͵ͻͰͰͶͪͳͰ̾͌͵ΒͰͼ;ͼͰͯͻͰ͵ͶͰͼͬͭͼ;ͬͰͻͰͳͽͰͽͪ
;ͪΒͬͰΕΒͷͭ;ΕΒͷͰͻͳ͇ͽ;ͯͪΒͰͭͶͪͬͳͰͬͻͺͼ͵ͳͿ;͵ͳͰͻ̾͌Ͳͪͫͻͫ;ͺͻͽͳͬͽͰͻͻͳͲͷͪ
;ͷͰͼͽͯͪͫ;ͯͰ͵Γ;ͪͿͳͭ;ͻͪ;ͽΒͫͻͫͳ
Ͳͪͺͻͪͬͼ͵ͻͰͫͳͽͪͿͪ͵ͽͻ
ͫͰͲͺͻͪͬͰͺͰͻͪͽͳͬͰ
ͷΕͳͳͯͬΓͼͪͲͪΔͪ͆ͪͻͳͽͼͰͷͭͭͬͻͳͼͪͻͪͯΔͳ;ͬͪ͵ͽͻͪͭͳͳͷͽͻͰ;ͳͷͪ
͵ͪͽΒͰͽͰͻͻͳͼͽͳ͵ͳͪͺͪͯ;͈ͪͻͳͲ;;ͬͰͷͫͻ;
ͪͺͽͷ
͵ͪͯͪͺͻΌͰͰ͵ͬͻͰͷͰ
ͳͬ
794
̸̸͉̻͇̺̽͆͊́̾͌͆́ͣͅͅ: ͈ͬͻͪͽͪ͵ͪͳͪͶͰͯͻͱͪͬͰͳͼ;ͯͫͳͪͭͶͫͪͶͳͲͪͳΒͰ
ͽͰͼͪͻͪͯΔͰͺͪͯͪͳͪ͵ΒͰͼͬͳͷͪΒͪͼͯͪͫͳͪͷͻͪͶͪͫͳͽͳͯͪͶͰ͵ͬͰΕͪ
ΒͰͻ;ͺͻͽͳͬͷͽͰͻͻͳ
Ͳͪͷͳ͵ͪͯͪͰΕͰͫͳͽͳͺͫͰΌͰ
͈ͼͰͫͼ;;ͪͭͶͪͪͬͪΔ;ͫͬͰͪͳͪͶͰͯͻͱͪͬͰͪ͵ͽͳͬͰͰͯͻͱͪͬͰ͵ΒͰͼ;ͺͻͰͯ;ͲͰ
ͶͰ ͻͳͭͻͲͰ ͷͰͻͰ ͺͻͽͳͬ ͺͻͳͶͳͬͪ ͷͳͭͻͪͪͽͪ
͵ͪ ͽ ͼ; ͪͅΌͪͻͼ͵ͪ
͊Ͷͬͪ͵ͪ ͳͶͳ ͈Γͼ͵ͪ
͇Ͱͪͺͻͼͽͳͭͻͳ;ͯͶ;͵Ͱ̾͌;ͺͭͶͰͯ;ͻͰͰΔͪͷͳͭͻͪͳͰ͵ͻͳͲͰ;͵Ͷͳ͵ͳͷͰͯͭͬͪ
ͻͪΒ;͇ͽͷͰ
ͺͻͳͷͰͻͪͻͪͯͳ
ͼͬͰͯͳͺͯͪͽͪ͵ͯͪͳͪ͵ͼ;ͼͰͶͪͳͰ̾͌ͼͶͱͳͶͰͯͪͳͲͬͻͰͻͰͶ
͵ͪͳΒ;ͳͲͫͰͭͶͳͪ
ͯͼͻͰͯͳͰΒͪ;ͪͻͪͳͲͬͻͰͪΒͰͻͰͶ͵ͪͳΒͪͼͬͰͭͪͳͲͫͰͭͶͳF
ͲͫͭͰͭͪΒͰͺͻͰͷͳΒͰͻ͎ͶͪͯͳΒͰ
͵ͪͯͻͱͪͬͰ͵ΒͪͽͻͰ;ͽͺͻͰͯͼͰͯͪͬͪ̾͌
ͳͲͻͪͲͳͲͪͫͻͳ;ͽͼͽ
ͳͺͼͶͪͺͻ;͵;ͳͼͽͰͬͻͺͼ͵ͳͷͳͰͽͻͪͶͰͬͻͺͼ͵ͳͷͲͰͷΓͪͷͪͯͪtͫͰΕͪΔͪͷͻͪΒ;ͯͪͼͰ
ͳͼͺ;Ͱi %FHSFFG
ͼͽͻ
̹ͻͪͰΕͳ͈Γͼ͵;ͯͪͺͪͯͪtͰͬͻͺͼ͵ͳͫͳͻ͵ͻͪͽͪͳͲ̹ͻͳͼͰͶͪiͲͫͭ;ͼͽͪͬͳͺͻͷͰͪ͵ΒͰ
ΒͰ ͽͪ ͲͰͷΓͪ ;ͳͳͶͪ ; ͺͻͪͬ; ΒͪͪΔͪ ͼͪͷͼͽͪͶͼͽͳ ͼͬͭ ͺͻͪͬͼ;Όͪ ͳ ͺͶͳͳΒͰ ; ͯͼ; ͪ
̾ͬͻͺͼ͵;;ͳΒ;
ͯͰͼͺͲͳͳͳͻͪͳͷͪΌͪͻͼ͵ͳͺͻͰͷͳΒͰͻ̺ͳ͵ͽͻ͇ͻͫͪͳͲΒͪͬͳΒͰ̹ͯͪͻͳͼͰͶ
tͳͻͳͽͳͻͪΒ;ͼͪͱͰͪͳͪͶͰͯͻͱͪͬͰi ͆ͬͳͪͭͪͅͲͳ
ͽͫͳ ͼͰͳͭͯͳͪ
ͺͻͶͭͬͰ͵ͪ
͵ͪͯͪͼͰͺͻͳͪͶͺͽͺ;ͷͰͼͽͪ͵;ͪͳͪͶͳͯͻͱͪͬͪ
ͼͷͪͽͻͪͶͼͪͼͽͪ
ͬͳͽͪͭͶͫͪͶͳͼͽͪͫͭ;ͶͷͳͲΒͪͬͷ̽ͪΒͰͼͽͪΔͰͳͺͪ͵ͽͪ͵ͺͽͬͻΌ;ΒͰͳͰͯͪͬͪͳͲΒͪͬͪΒͰͯͭ
ͯͪΒͬͰΕͳͼͪͬͻͰͷͰͳͽͰͻͰͽͳͪͻͪͭͶͫͪͶͳͲͪͳΒͰ
ͪͻͬͪͻͯͼ͵ͭͺͻͿͰͼͻͪͦͲͰͿͪ͆ͪΒͪ /ZF
ͼͽͻ
ͯͪ ͼͰ t̾ͬͻͺͼ͵ͪ ;ͳΒͪ ͼ;ͪͬͪ ͼͪ ͲͪͪΒͳͷ Ͷͳͷͳͽͳͷͪ ͆ͪͳͪͶͳ ͳͽͰͻͰͼͳ
ͼͽͪΒ; ͼͪͱͳΒͳ ͯ ͲͪΒͰͯͳ͵ͭ Ͱͬͻͺͼ͵ͭ ͳͯͰͽͳͽͰͽͪ ̽Ͱͼͳͪͻͼ͵Ͱ ͺͺ;Ͷͳͼͽͳ͵Ͱ ͺͪͻͽͳΒͰ ͼ;
;͵Γ;ͳͶͰͳͼͽͳͽ;ͳΒͰ̾͌;ͷͰͽͰͼͬΒͰ͵ͼͰͿͫͳΒͰi
ͅͳͭͻͪͳΒͰͽ͵ͻͳͬͪΒ;ΒͰͯͬͶͳͰ̾ͬͻͺͰ
;͵ΒΒͶͪͳͰ̾͌ͼͬͰͬͳͰͺ͵ͪͲ;Β;ͼͺͻͰͷ
ͼͽͯͪ ͼͰ ͯͻͰ͵;ͲͪΒͰͯͳ͵ͭͲͫͭͼͬͭͪͳͪͶͭ͵ͪͺͼͰͫͭͳͽͰͻͰͼͪ͌ ͺͳͽͪΔ;ͳΒͰ
ͪͳͪͶͳͲͪͷ
ͬͰΕͼͽͻͪͫͭͪͽͳͲͪ;ͬͪΔͰͼͬͭͪͫͶͪͭͼͽͪΔ̺ͪͰ͵ͬͳͷͪͼ;͵ͶͳΒͪͶͰͰͬͻͺ
ͼ͵ͰͼͳͶͰͰ͵ͷͼ͵ͳͻͺͶͰ̸Ϳͻͳ͵;ͳ̸ͲͳΒ;ͳͼͪͯͪͳͷͷͳͭͻͪͽͳͯͶͪͲͰͯͪͪͺͶͪͽͰͫͪͻͯͰͽͭͪ
̺ͰΕͳͪΔͳͱ;ͯͳͲͪͪͺͶͪͽͷ;ͬ;ͳͼͳΒͪͶͳͷ;ͼͶ;ͭͪͷͪ
ͪͶͳͪͱͪͶͼͽ
Ͱ͵ͳͯΔͳΕͰ
ͪͺͶͪͽ;;͵ͻͬͳ
ͺͺͻͳͳͺ;– ͲͪͫͷͫͪͻͯͬͪΔͰͷΒͰͲͰͷΓͰͳͷͭͪͻͯͪͺͶͪͽͳΕͰͬͪͪͻͯ;
͈ͪͻͳͲ;
̈́ͯ;ͳͶͳͪͯͅͻͳͯ;
̸̸̸͉̺͇̻̹͉͇͈͉͇̹́͆͋̾̾͊̾̈́́̓͋̓̈́̾ͅ
͈ͼͰͫͪͳͽͰͻͰͼͲͪΒͪͪΔͰ̾͌ͳͷͪΒ;̸͊̽̾ͬͻͺͪΒͰ͊ΒͰͯͳΔͰͳͷ̸ͷͰͻͳ͵ͳͷ̽ͻͱͪͬͪͷͪͰ
ͼͪͷͬͰͶͳ͵ͳͼͪͬͰͲͳ͵ͬͰΕͳΒͰͯͳͳͺͻͪͬͳͺͪͻͽͰͻ
ͺͼͬͰͷ;ͯͼͽΒͪͽͭͪͼͽͪͽ;ͼ̸ͪ͊̽ͼͽͭͪͰ
ͱͰͶͰͼͶͪͫΓͰΔͰ̾ͬͻͺͰ
ͬͰΕΔͰͯͪΓͳͻͪͼͽ
ͪͶͳͪͫ;ͯ;Εͳͺ;ͽ̾ͬͻͺͰͳͷͪΒ;ͯͻ;ͭͪͳΒͳͺͭͶͰͯ
Ͱͭͼͪͷͪ̾ͬͻͺͪ͌ͼͽͻͪ;ͯͰ͵ͷͼ͵ͭͼͶͪͫΓͰΔͪ̾ͬͻͺͰͳͭ;ͫͳͽ͵ͪΔͰͰͰ͵ͷͼ͵ͰͳͬΒͰ
ͬͳͽͪͶͼͽͳ ;ͼͶͰͯ ͼͷͪΔͰΔͪ ͫͻΒͪ ͼͽͪͬͳ͵ͪ ͳ ͼͽͪͻͰΔͪ
̸͊̽ ͼͰ ͲͪͶͪͱ; Ͳͪ ͽ ͬͰΕͳ ͺͻͳΒͰͷ
ͷͳͭͻͪͪͽͪ;̾ͬͻͺ;
͵ΒͳͫͳͼͬΒͷͷͶͪͯΕ;ͳΒͰͿͽͳͳͷͻͪͯͷͯͻͱͪͶͳͰ͵ͷͼ͵;ͳͬΒ;
ͼͪͭ;̾ͬͻͺͰ͋ͪͷͰͻͳ͵ͭͶͰͯͳͽͰͪΒͫΓͰΒͰͳͲͶͱͳͺͰͽ͵ͷ;ͺͻͪͬͦͲͰͿ͆ͪΒ;
ͼͬͷͽͰ͵ͼͽ;t͇ͺͪͼͼͽͯͼͶͪͫͰ̾ͬͻͺͰi /ZF
ͼͽͻ
ͺͻͳͲͪͬͳͯͪͫͳ
ͺͻͰͷͪͷͳΓͰΔ;
ͰͼͽͪͫͶͳͷͰͽ̸ͪ͊̽
ͼͬͪ͵ͯͪΓͰͼͶͪͫΓͰΔͰ̾ͬͻͺͰ
͵ΒͪͲͪͻͪͲͶͳ͵;̸ͯ͊̽ΒͳΒͰͳͲͪͶͪͳͲ
795
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͱ͵ͷͼ͵Ͱ͵ͻͳͲͰ
ͯͻͪͼͽͳ;ͭͻͲͳͶͬͯͰΕ;ͺͲͳͳΒ;̸͊̽;ͼͬͰͽ;͆ͪΒΒͰͼͬͰͼͽͪ͵ͷͺͶͳ͵
ͬͪͼͽͳ ͽͭͪ ͺͻͰͼͪ
ͺͪͲͪ͵Γ;;ΒͰͯͪtͳͪ͵ͫͳͼͪͬͻͰͷͰͳͷͳͭͻͪͳͳͽͪͶͪͼ ͫͳͻͰͰΔͰͲͪ
ͯͰͷͭͻͪͿͼ͵ͳ ͺͻͫͶͰͷ ̾ͬͻͺͰ ͪ ͯ;ͱͰ ͬͻͰͷͰ
ͺͻͰͯͼͽͪͬΓͪ ͳ ͺͻͰͽΔ; Ͱͬͻͺͼ͵ͷ ΒͰͯͳͼͽͬ;
;ͺͻ͵ͼͳͲ;ͲͰͽͷ ͬΌͼͽͬ;Ͱͷͪ͵Ͱ ͺͻͰͯͼͰͯͳͰ̸ͭͰͶͰͅͰͻ͵ͰͶi /ZF
ͼͽͻ
͆ͪΒ͵ͪ
ͭͶͪͬͰ ͻͪͲͶͭͰ ͲͪͲͻͪ ͪΒͬͰΕͰͭ ͫͻΒͪ Ͱͬͻͺͼ͵ͳ ͲͰͷͪΓͪ ͯ ͷͳͭͻͪͪͽͪ ;ͽͬͻΌ;ΒͰ ͺͻͬ Ͱͻͷͪ
ͫͻΒͷͳͭͻͪͪͽͪ
ͪͯͻ;ͭΔͳͬ;ͷ;ͼͶͳͷͪͼ͵;ͬͰͻͳͼͺͬͰͼͽ /ZF
ͼͽͻ
ͪͶͳͼͷͪͽͻͪͳͯͪ
̾ͬͻͺͪͰͷͪͷͭͳͲͫͻͪͫ;ͯ;ΕͳͯͪΕͰ;ͼ͵ͻͼͬͪ͵ͳͽͻͰΕͳΔͰͼͽͪͬͳ͵ͫͳͽͳͼͽͪͻͳΒͳͯ
ͭͯͳͪ
ͽͰͯͪΒͰͶͭͳͯͪͼͰͺͼͶ;ͱͰΒͰͿͽͳͷͻͪͯͷͼͪͭͷͷͶͪͯͳͷͳͭͻͪͪͽͪ
͵Βͳͪ͵
Ͳͪ͵ͼ͵Ͱ ͳͽͰͭͻͪͳΒͰ ; ͯͻ;ͽͬͪ ̾͌ ͼͽͳ; ͷͭ;Εͼͽ ͯͪ ͫ;͵; ͳ ΔͳͬͰ ͬΒͰ ;ͳͿͻͷͰ
̓ͻͳͼͽͺ̾ͬͻͺ;ͯͷͳͭͻͪͪͽͪΒͰ
ͼͷͪͽͻͪ
ͽͶͳ͵ͪ
ͯͪ̾ͬͻͺΓͪͳͯͳͼͽͪͽͻͰͫͪͯͪͺͻͰͬͶͪͯͪΒ;
ͼͬΒͰͺͻͰͯͻͪͼ;ͯͰͺͻͰͷͪͺͻͳͯͶͳͪͷͪ͵ΒͰͼͰͽͳ;ΔͳͬͰͬͰͻͳͼͺͬͰͼͽͳͳͶͳͫΒͰ͵ͱͰ
́ͪ͵ΒͰͳͽͯͫͻͪͷͰͻ
͆ͪΒͬͼͽͪͬͳͽͰͰͫ;ͬͪͽͪΒͰͯͪͬͪͱͪͪͼͺͰ͵ͽ
ͪͽΒͰͯͪ
ͯͫΒͼͽͳͼͽͻͪͬͳ̾ͬͻͺΓͪͪͺͻͰͷͪͷͳͭͻͪͽͳͷͪͳͼ;ͲͪͼͬͪͳͼͪͷͪͽͷͰͽͼ;ͻͪͲ
ͶͳͳͽͰͬͰͻͰ
ͬͰΕͯͪͶͰ͵ͬͳͰͼͽͭͪͽͳͲͷͰΌ;ΔͳͺͼͽΒͳͭͻͷͪͻͪͲͶͳ͵ͪ;ͼͽͰͺͰ;ͻͰͶͳͭͳ
Ͳͼͽͳ̽͵ͼ;̾ͬͻͺΓͪͳ;ͭͶͪͬͷͪͽͰͳͼͽͳ
ͽΒͰͯͬͰͶͯͽͭͪͯͪ̾ͬͻͺͪͼͶͬͳ͵ͪͪΒͪ
ͽͰͳͼͽͳͳΒͳͳͽ;ͯͳͪΒͼͰ͵;ͶͪͻͳΒͳ͵ͽͳͰͽ
ͺͻͳͯͶͳͰ
ͺͼͰͫͷ;ͼͶͳͷͪͳ
͵ΒͳͳͰ
ͺͻͰ͵ͷͳͭͻͪͪͽͪ
ͬͰͷͪͼ;ͻͰͶͳͭͳͲͳ
ͳͺͷͳΓͰΔ;ͰͷͪͶͭͫͻΒͪ̾ͬͻͺΓͪͪ; ͺͳͽͪΔ;
ͼ;ͫͳͭͽͳͳͲͪͽ;ͪͳͬͰͻͳͳ
ͼ͵ͶͳͿ;ͯͪͷͰͽͪͶͳͲͷ;
ͬͰͻͼ͵ͷͻͪͯͳ͵ͪͶͳͲͷ;ͳͽͰͻͻͳͲͷ;
̽ͪ ͼ; ͷͳͭͻͪͽͳ ͷ;ͼͶͳͷͪͳ ͯͳͼͽͪ ͺͻͳͬͻͱͰͳ ͼͬΒΒ ͬͰͻͳ ͺͽͬͻΌ;ΒͰ ͺͯͪͽͪ͵ ͯͪ ͳ ͺͼͶͰ ͽͻͳ
ͭͰͰͻͪͳΒͰ͵ΒͰͺͻͬͰͯ;;Ͱ͵ΒͰͬͻͺͼ͵ΒͲͰͷΓͳͼ͵ͻͯͪͰͷͪͼͶ;ͪΒͰͬͪͯͪͼ;ͪͺ;ͼͽͳͶͳͳͼͶͪͷ
ͪΒͼ;ͻͰΌͳͼͶ;ͪΒͰͬͳͯͪͼ;ͺͻͷͰͳͶͳͬͰͻ;ͳͻͰͳͷͺͻͰͶͳ;ͻͳΕͪͼͽ͉ͬͪ;ͳͰͺ͵ͪ
Ͳ;Β;ͯͪΒͰͽͻͪͯͳͳͪͶͳͪͷͰͻͳ͵ͳͺͻͪͭͷͪͽͳͲͪͷ;ͼͺΓΒͺͶͳͽͳͳ;ͬͷͼͶ;ͪΒ;;ͳͽΒ
͵ͶͳͲͳΒͳͼͳΔͰͳͪͷͪͫͻΒ;ͷͳͭͻͪͪͽͪͷ;ͼͶͳͷͪͪ;̾ͬͻͺͳͳͼͬͻͶͬͳͼ͵ͷͬͰͻͬͪͽΕͷ
ͯͪͫͳͳ;͵Ͷͳ͵ͼͰͬͪΒͽͰͷͺͷͳͭͻͪͳΒͪͪͼͽͪͬͳ
;ͼͶͰͯΔͳͬͰͿͰͻͽͳͶͼͽͳͳͫͻͲͳͰͼͷͪ
ΔͰΔͪ ͪ;ͽͽͭ Ͱͬͻͺͼ͵ͭ ͼͽͪͬͳͽͬͪ
ͬͰΕ ͵ͻͪΒͰͷ ͪͻͰͯͭ ͬͰ͵ͪ ͷͭͶͳ ͺͼͽͪͽͳ ͬͰΕͳͪ
ͼͽͪͬͳ͵ͪ;̾ͬͻͺͳ
ͽͫͳ
ͺͻͰͷͪͯͰͷ͵ͻͪͽͼ͵ͳͷͺͻͪͬͳͶͳͷͪ
ͲͪͳͶͳͯͪΕͰͳͷͪͽͳͬͶͪͼͽ;
̾ͬͻͺͳ͋ͪͯͪͫͳͼͰͳͺͽͰͽͳ͵ͳͷͭͶͶͪ͵ͯͰͼͳͽͳͳͽͯͪͺͻͰͽͰͱͷ;ͼͶͳͷͪͼ͵ͪ̾ͬͻͺͪͲͪͻͪ
ͽͳͼͪͳͲͻͪͲͳͽͻͳΕͪͼ͵ͳͷ̸͊̽
ͫ;ͯ;ΕͳͯͪͼͰ;̸͊̽ͪΒͬͳͰͼͶͳͬͪΒ;ͷͳͭͻͪͽͳͳͲ̈́ͪͽͳͼ͵Ͱ
̸ͷͰͻͳ͵Ͱ
͵Βͳͼ;ͻͳΕͪͳ
ͽ̸͊̽ͯͻͱͪͬͪ͵ͪͯͷͳͪͽͻͳΕͪͼ͵;ͼͻͰͯͳ;ͅͰΌ;
ͽͳͷ
ͲͪΒ;ΕͳͪͷͰͻͳ͵ͳͼͺΓͺͶͳͽͳ͵ͳͺͻͳͳͺͯͪͼͰͺͻͫͶͰͷͻͰͪͬͪͽͰ͵ͯͪ͵ͪͯͪͪͼͽͪͰ
ͳͺͼͽΒͳ
ͼͳͭ;ͻΒͰ̸ͯͪ͊̽Ͳͪͼͪͯͳͼ;ͷͭͲͪͫͻͳ;ͽͰͲͫͭͽͰͷͭ;Εͼͽͳ
͊ͬΒͳͽͰͻͰͼͲͪͻͰͪͬͪΔͰͷͷͳͭͻͪͳͰ͵ͻͳͲͰ;̾ͬͻͺͳ̸͊̽ͼ;ͳͼ͵ͪͲͪͶͰͳͼͬΒͳͷͺͻͰͯͶ
ͭͷͳͲΒͪ;ͪͻͪͯͪ͌͆ͺͬͰΕͪΒ;ͼͬΒͿͯͲͪͳͲͫͰͭͶͳͰͼͪͪͷͳͶͳΒͪͻͯͳͯͶͪͻͪ
͵ͪͳ
ͯͪͲͰͷΓͰͶͪͳͰͺͬͰΕͪΒ;͵ͬͽͰͲͪͺͻͳΒͰͷͷͳͭͻͪͪͽͪ %FHSFFG
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͳͲͫͻ̽ͪͶͯͪ͋ͻͪͷͺͪͲͪͺͻͰͯͼͰͯͳ͵̸ͪ͊̽ͯͰΒͰ̾ͬͻͺͼ͵Β;ͳΒͳͬ;Ͱͺ
Ͳͪͳ;;ͺͭͶͰͯ;Ͱͬͻͺͼ͵ͳͽͻ͵ͬͪͲ̸͇ͪ͆͋
ͫ;ͯ;ΕͳͯͪΒͰ͋ͻͪͷͺΒ;ͺͻͰͯͳͲͫͻΒ͵ͪͷ
ͺͪΔͳͪΒͪͬͳͺͬͰΕͪΔͰͽͻ͵ͬͪͶͪͳ̸͇ͪ͆͋͵ΒͰͱͰͶͰͯͪͻͪ;ͪΒ;ͪͪͷͰͻͳ͵;Ͳͪͽͳͽ;
ΒͰͻ̸͊̽ͼͼͰͰͶͳͽͻ͵ͬͪͲͪͳͲͯͻͱͪͬͪΔͰ ͬͰͬΒͰͪͶͳΒͪͼͰ͋ͳͷͺͻͰͽΒͰͳ͇ͫͪͷͪ
ͼͻͰͯͳͷ ͺͻ;ͳͰͬͻͺͼ͵ͳͷ Ͷͪͳͪͷ̸͇ͪ͆͋ͯͪΕͰͷͻͪͽͳͯͪͺ;ͯͪͳͲͯͬͪΒͪΒ;Ͳͪ
̸̸͉̻͇̺̽͆͊́̾͌͆́ͣͅͅ: ͈ͬͻͪͽͪ͵ͪͳͪͶͰͯͻͱͪͬͰͳͼ;ͯͫͳͪͭͶͫͪͶͳͲͪͳΒͰ
ͯͫͻͪ;ͯͬͪͺͼͽ̹͈̽
ͪͽͪͳͫͪͬͰͲ;Β;ͺͻͪͬͳͶ̸͇ͪ͆͋
ͽͼͬͰͲͪΒͰͯͬͯͳ͵ͪͲͪ͵Γ;͵;
ͯͪͼ;̸͊̽ͺͰͶͰͯͪͷͰΔͪΒ;ͼͬΒ;ͺͶͳͽͳ͵;ͺͻͰͷ̸͇ͪ͆͋ͳ̾͌ͰͲͪͬͳͼͯͽͭͪͯͪͶͳͲͰͷΓ;
ͬͯͳͯͰͷ͵ͻͪͽͪͳͶͳ ͻͰͺ;ͫͶͳ͵ͪͪ ͌͵Ͷͳ͵ͳͯͳͻͰ͵ͽͳͽͻ͵ͬͳ Ͷͪͼͽͬͪ;̸͇͆͋ͺͻͰ͵
ͿͳͪͼͳͻͪΔͪͼͺͼͽͬͰͰͯͫͻͪͰͪͺͻΒͰ͵ͽͬͪͷͳͬ;ͯͳͼͽͪͺͻͪͼͽ;
Ͱ͵ͷͼ͵ͳͺΓ;Γͪ
ͪ̾͌ͰΕͰͳͷͪͽͳͷͭͳͲͫͻͪͳͷͻͪΕͰͯͪͼͬΒͰ;ͬͰΕͪͰͽͻ͵ͬͰͪͷͳͻͳͺͶͪΕͪΔͰͷΒͰͿͽͳ
ͳͬΒͳ͵ͪ
ͪͽͼ;ͷͳͭͻͪͽͳ
ͫͪ͵ͪ͵ͳͷͼͰͳͲ̸͊̽ͳͼͪͬͰͽ;ΒͰ
̸̸̸̸͚͉͇͈͉͉͊̓̓́̾ͅͅ
̓ͪͯͪΒͰͺͻͰͷͳΒͰͻͪͅΌͪͻͼ͵Ͱ̺ͳ͵ͽͻ͇ͻͫͪͯͶ;ͳͯͪͽ͵ͪͱͰͺͼͶ;ͼͽͼͬͷͯΒ;Ͱͻͪ
ΔͰͷͷͰͽͻ;ͦͻΘ;͊ͻ;ͳͿͳͪͼͳΒͼ͵ͳͷͶͳͭͪͻͼͳͷͪ͵Βͳ͵ͽͻͶͳ;Ͱͬͻͺͼ͵ͰͲͰͷΓͰ
ͯͼ̹ͻͳͼͰͶ;
ͺͺͳͽͪΔ;ͻͰͰΔͪͷͳͭͻͪͳͰ͵ͻͳͲͰ ͽͲͪͳ– ͆Ͱͷͪ͵Β
ͳͯͪͺͬͰͯͰ
ͪͅΌͪͻͼ͵;ͺ;ͽͰͷͫͬͰͪͳͪͶͰͯͻͱͪͬͰ
ͽͳΒͰͫͳͶͪͰͼͷͽͻͰͼͽ
ͪΒͷͪΔͰͪͬͪͽ;ͻͪ
̓ͪͳͼ͵;ͼͪͺͶͳͽͳͪͻ
͇ͻͫͪΒͰͲͪͯͪͼͶͰͯͳͱͰͼͽ͵ͪͺͪͯͪΔͰͭͪͳͪΔͰͭͬ;ͺͶͳͽͳ͵;ͳͲ
ͽͳͰͽͪͻͪͷΕͳ
͵ͪͳͳͲͯͰͶͪͷͪΌͪͻͼ͵ͰͺͲͳͳΒͰ͵Βͳͳ͵ͶͳͳͻͪͽͳͷͰͽͻͳͷͪ
ͽͰΒͰͳͷͪ
ͼͺͻͰͷͪ ͯͭͬͻ ͪ ͼͬͪ͵ͳ ͯ Δͳ ͊ͪͭͪ ΔͰͭͬͳ ͵ͽͻͪͪͻͭ;ͷͰͪͽͪ ΒͰ ͺͳͬͪͶͪ ͪ ΔͰͭͬΒ
ͺͲͳͳͳͻͪͼͽͳ
ͯͼͺͲͳͳͳͻͪͼͽͳͪͅΌͪͻͼ͵Ͱ
͵Β;ͬͯͳ;ͬͰΕͳͷͰͽͻͳͷͪͷΕͳ
ͯͳ͵ΒͳͭͪͪͺͪͯͪΒ;͆ͪͺͻͳͷͰͻ
ͦͻΘ͊ͻΒͰͼͽͰΒͰͯͪͯͪΒͷΕͳΒͳΓ;ͯͳͪͼͬͰͽ;
ͪͶͳ
ͳΒͰ̸͊̽
ͳͽͳΒͰ̸͇͇͆͋ΒͰͼͪͷͬͪͱͪͻͰͺͻͰͲͰͽͪͽͯͰͷ͵ͻͪͽͼ͵Ͱͼͽͻͪ͵Ͱ̸͊̽ͳ
ΔͰͰͺͶͳͽͳ͵Ͱ
͵ΒͳͳͷͪͺͼͰͫͪͳͽͰͻͰͼͲͪͳͼͽͰͬͻͺͼ͵ͰͲͰͷΓͰ̸͊̽ͰͰ;͵;ͺͪͯͺͻͳ
ͼͪͅΌͪͻͼ͵ͰΔͳͬΒͼͺΓΒͺͶͳͽͳͳ
ͪͪͅΌͪͻͼ͵ͪ
͵ͪͶͪͳ̸͇ͪ͆͋
ͺͻͳΓͰͱ;Ͱͼͽͬ;
ΒͰ;ͻͪͽ;;̸ͬͭͪͳͼͽͪ;ͳͼͬͳͷͯͻ;ͭͳͷͺͰͻͪͳΒͪͷͪ͵ΒͰ̸͊̽ͬͳͯͰ͵ͪͰͺͯͰ͊ͽ͇ͭͪͻͫͪ
ͳΒͰͲͫͭͼͬͭͼ;ͺͻͽͼͽͪͬΓͪΔͪ͊ͻ;ͳͲͭ;ͫͳΔͰͷ;ͬͰͷͪͬͪͱ;ͺͯͻ͵;̸͊̽̀ͪͽͳͷ
ͯͪΒͰ
ͺͶͳͽͳ͵ͪͪͶͳ͵ͪ;ͲͪͶͼͰͳͺͻͰͺΒͪͬͰͿͪͷͲͰͼͽ;ͯͳΒͰ̹ͱͰͱͳͼ͵ͭͽΒͽͰͷͳ͇ͻͫͪͬ
ͪͬͼ͵ͳͺͽͰͲ͵ΒͳͷΒͰͷͪͽͳͻͪͰ͵ͳͬͪ;ͭͪͶͪͷ;͊ͻͰͬͳͺͻͳͼͽͪͶͳͪͯͪͷͪΌͪͻͼ͵ͪͬͶͪͯͪ
ͺͻͰͯͬΌͰ͇ͪͻͫͪͷͼͺͻͬͯͳͪͽͳͼͰͷͳͽͼ͵;ͺͶͳͽͳ͵;ͫͳͶΒͰͯͬΌͰΔͰͺͻͰͷͳΒͰͻͪ́ͲͻͪͰͶͪ;
̹;ͯͳͷͺͰͽ;
͵ΒͳΒͰͺͻ;ͱͳ͇ͻͫͪ;ͺ;;ͺͯͻ͵;
̸͆͏̸͇͉͉̹́͆̈́͆́́͆͋̾̾͊͊́̾͠VERSUŚ̸̻͉ͅ͏́̾͠
͊ͯͶͪͼ͵ͷͬͰͶͳ͵ͭͫͻΒͪͷͳͭͻͪͪͽͪͳͲͲͰͷͪΓͪ;͵ΒͳͷͪͼͰͬͯͰͭͻͪΌͪͼ͵ͳͻͪͽͬͳͳ;͵Βͳ
ͷͪͼ;ͼͳͽ;ͳͻͪͰͻͪͲͰͽͰͻͻͳͼͽͳ͵Ͱͭͻ;ͺͪͳΒͰ
ͻͪͼͽͰͻͳͲͳ͵ͯͽͰͻͻͳͲͷͪ;ͲͰͷΓͪͷͪ͵ͻͲ͵ΒͰ
ͷͳͭͻͪͽͳͺͻͶͪͲͰ
ͪͪͻͳͽ;ͳͷͪ;͵ΒͳͷͪͼͰͲͪͯͻͱͪͬͪΒ;͈ͻͪͬͳͶΒͰͯͪͽͼͰͯ;ͱͰͲͪͯͻ
ͱͪͬͪΒ;ͳͻͳͲͳ͵ͺͼͽͪΒͰͬͰΕͳ
ͪͪΒͬͰΕͳΒͰ;ͳͷͲͰͷΓͪͷͪ;͵ΒͳͷͪͽͻͪΒͼͽͪΒ;
ͺͭͽͬ;;͵
Ͷͳ͵ͽͰͲͰͷΓͰ
ͺͺ;ͽ͍ͻͪ;ͼ͵Ͱ
;Ͱͼͽͬ;Β;;ͫͷͫͪͻͯͬͪΔ;ͳͶͳ;Ͱ͵ͷͯͻ;ͭͷͽͳͺ;ͬΒͳ
ͺͰͻͪͳΒͪ ; ͲͰͷΓͪͷͪ ͳͲ ͵Βͳ ͷͳͭͻͪͽͳ ͼͽͳͱ; ̀ͪͽ ͼͬͪ͵ͪ ͯ ͽͻͪͲͳͽͳ ͲͰͷͪΓͪ ͳͷͪ ͺͻͰͯ
ͼͫͷͬͰͷͪͲͫͳΓͪ
ͪͶͳͰͳͰͷͭ;ΕͲͪͯͪͽͪ͵ͯͪ ͷͰΌ;ͷͳͭͻͪͽͳͷͪͳͯͰͽͳͿͳ͵;ΒͰͺͽͰͳΒͪͶ
ͰͳͶͳͺͻͪͬͰͽͰͻͻͳͼͽͰ͋ͪΒͲͪͯͪͽͪ͵ͳΒͰͳͷͪͶͶͪ͵
ͪͶͳͯ;ͼͽͪͽͳͯΔͰͭͪͳͶͳͭͪͼͺͻͬͯͳͽͳ
ͺͬͻͲͪͳͯͲͬͶͳͽͳͯͪͼͰ;̾ͬͻͺͳͺͼͰΒͰͼͰͷͰͳͲ͵ΒͰͭΕͰͳΕͳͽͰͻͻͳͲͪͷ͠Ͱͯͪͯͫͳͽ
ͳͻͪͲͶͭͪͲͪͰͼͺͻͬΌͰΔͰͬͭͲͪͯͪͽ͵ͪΒͰͼͽͰͳΔͰͳͪͯͪ͵ͪͯͯͪͽͪͰͻͷͪͪ͵ͽͳͬͼͽ
797
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͳͪͶͳͫͰͲͫͰͯͼͳͼͽͻ;͵ͽ;ͻͪͲͪͪΒͯͯͪͽͺͽͰͻͰΕ;ΒͰͫ;ΘͰͽͽͰͲͰͷΓͰ
ͽΒͰͺͽ
ͺ;;ͼ;ͺͻͽͼͽͳͼͪͳͪͶͳͷͳͽͰͻͰͼͷ͊ͻͫͳΒͰ
͵Βͪͺ͵;ͪͬͪͺͻͳͬͻͰͯͳͺͻͪͬͪ͵
͊ͳͽ;ͪͳΒ;;͊ͻͫͳΒͳ;ͼͶͱΔͪͬͪͳΔͰͳͪͯͪͼ;Ͱ͵ͰͲͰͷΓͰ͵ΒͰΕͰͯͪͺͻͳͷͰͷͳͭͻͪͽͰ
ͺͺ;ͽ͆Ͱͷͪ͵Ͱ
ͳͼ͵ͻͳͼͽͳͶͰͪͼͽͪͶ;ͼͳͽ;ͪͳΒ;ͯͪͪͷͺͻͷͺͽͬͻͪΕͪΒ;͉ͷͰ
͈ͻͰͷͪͺͺͳͼ;ͼͽͪͬͳͽͬͪͳͲͭͯͳͰ
;͊ͻͫͳΒͳΒͰͱͳͬͰͶ͉ͷͪ 1PQPWJǀ
4UB
OLPWJǀ
ͪͯΔͳͬͫͻΒΒͰ
ͺͻͰͷͪͺͻͰͳ͊ͪͬͰͽͪ̾ͬͻͺͰ
ͺͻͪͼͽͪͪ
;ͼͶͰͯ
Ͱͭͪͼ;͉ͷͳͺͼͽͪͶͳͽͻͰΕͪͺͬͰͶͳͳͳͰͽͳ͵ͪͼ͵;ͺͳͪ;͊ͻͫͳΒͳ
ͯͷͪͳͲͪ͊ͻͫͪͳͪͅΌͪͻͪ
͊ͪͷ;ͺͰͻͳͯ;ͯͯͫͻΒ͉ͷͪ;͊ͻͫͳΒͳΒͰͺͻͪͼͽͪͲͪ͵
ͯ͵ΒͰͫͻΒ͊ͻͫͪͳ
ͪͅΌͪͻͪ ;ͽͷͺͰͻͳͯ;ͺͪͲͪͰ͵Ͷͳ͵ͺͻͰͪͽͪ͆Ͱ͵Ͱͯͻ;ͭͰͺͻͰͰͫͻΒ;͉ͷͪ;͊ͻͫͳΒͳ
ͼ;ͷͭͬͰΕͰ͈ͻͰͷͪΔͳͷͪ
;͊ͻͫͳΒͳͳͷͪͳͲͷͰΌ;ͳ͉ͷͪ
ͽͽͬͪͻͪͺͳͽͪΔͰ
tͰͽͳ͵Ͱͷͳͷͳ͵ͻͳΒͰi͉ͷͪ;͊ͻͫͳΒͳ͋ͲͪͳͯͪΒͰͫͻΒ͉ͷͪ;͊ͻͫͳΒͳͫͳͻͪͳΒͰͬͰΕͳͰͭ
ͽͽͺ͵ͪͲ;ΒͰͺͺͳͼͳͲ
ͪͶͳͯͪͳͼ;ͼͬͳͫͳͶͳͺͺͳͼͪͳͳͶͳͼͰͳͼ;ͳͲΒͪΔͪͬͪͶͳ͵ͪ
͉ͷͳͅͰΌ;ͽͳͷ
ͬͶͳ͵ͳΔͳͬͫͻΒͪͳͺͻͪͼͽ;ͽ͵; ͺͼͶͰͯΔͳͯͰͼͰͽͪ͵ͭͯͳͪͳΒͰͼͪͷ
ͺͶͯ ͻͪΌͪΔͪͪ͠ͼ ΒͰͯͪΒͰͪͭͶͳ ͺͻͳͻͪͽͪΒ͉ͷͪ ; ͊ͻͫͳΒͳ ͯͿͪͼͳͪͽͳ
͵Βͳͳͼ;
ͳͷͪͶͳͳ̸Ͷͫͪͳͪ̓ͼͬ;ͳͅͰͽͳΒͳ
;ͬͰͶͳ͵ΒͷͰͻͳͻͰͲ;ͶͽͪͽͷͰͪͳ͵ͭͺͻͳͶͳ͉ͬͪͷͪ
ͳͲ ͯͻ;ͭͳ ͼͻͰͯͳͪ
ͺͻͰ ͼͬͰͭͪ ͳͲ ͻͪͽͷ ͲͪͬͪΕͰͳ ͺͯͻ;Βͪ
;ͼͶͰͯ Δͳͬͭ ͺͻͽͰͻͳͬͪΔͪ ͳͲ
͎ͻͬͪͽͼ͵Ͱ ͳ ͼͪ ̓ͼͬͪ ͳ ͅͰͽͳΒͰ
ͪͶͳ ͼͬͰ ͬͳͰ ͳ ;ͼͶͰͯ Δͳͬͭ ͺͻͳ;ͯͭ ͯͼͰΓͪͬͪΔͪ ͳͲ
ͲͰͷͪΓͪ̾͌͆Ͱ͵Ͱ Ͱͬͻͺͼ͵ͰͲͰͷΓͰͳͯͰͺͻͽ;Β;ͪͷͪ ͪͰ;ΔͳͬͰͷͪͽͳͰͲͰͷΓͰ
ͻͰͳͷ;
͉;ͷ;ͳΒ;
ͲͪͽͽͫͳͼͰͳͲͽͳͼͬΒͳͯͻͱͪͬͪ͵ΒͰͼ;ͶͪͳͰ͉̾͌ͷͳͶͪ͵ͰͷͭͶͳͯͪͬͻͪͽͰ;
ͫͭͪͽͰ Ͱͬͻͺͼ͵ͰͲͰͷΓͰ͇ͬͪ͵
ͺͪΓ;ͳ;͊ͻͫͳΒ;
ͪͷͳͳͷͯͪͷͪͪͯ͵;ͷͰͽͪ
ͼ͵Βͳͷͪ
ͳͷͪΒ;ͷͪΔͰͺͻͪͬͪͳͽͰͱͰͷͭ;ͯͪͼͰ͵ͻͰΕ;ͺ̾ͬͻͺͳ
ͪͪͻͳͽͽͰͱͰͷͭ;ͯͪͼͰͽͻͪΒ;ΔΒ
ͪͼͽͪΔ;Β;
́ͪ͵ͷͳͭͻͪͽͳͰͽͰͱͰͯͪͼͽͪ;͵ͯͪͼͬͰΕͯͪͯ;;ͪΒͫͭͪͽͳΒͰͰͬͻͺͼ͵ͰͲͰͷΓͰͺͺ;ͽ
͆Ͱͷͪ͵Ͱ
ͷͳ̹ͪͪͶ͵ͪ;
ͪͪͻͳͽ ;͊ͻͫͳΒͳ
ͰͽͻͰͫͪͯͪͼͰͻͪͯ;ΒͰͷͽ;ΌΒͰͬΓͳ͌ͺͲͻͰΔͰ
ͯͪͫͳͪ̀ͪͺͪͯͷ̹ͪͶ͵ͪ;ͷͭͶͯΕͳͯͻͪͽͪͲͫͭͷͳͭͻͪͽͼ͵Ͱ͵ͻͳͲͰͳͷͪͯ;ͭͽͻͪΒͳ͵ͪͻͪ͵ͽͰͻ
͉ͪͽͬͪͶͳͼͷͷͳͳͲͫͭͷͪΔͳͼͽͬͪͻͳͅͳͭͻͪͳΒͰͷͭ;Ͱ ͼͪͷͺͻͰͯͼͽͪͬΓͪͽͳ ͺͻͫͶͰͷ
ͺͪͳ
ͫͰͲͫͰͯͼ;ͺͻͰͽΔ; ͲͰͷΓͪͷͪ;͵ΒͰͯͶͪͲͰͳ͵ͻͲ͵ΒͰͺͻͶͪͲͰ
ͬͰΕ
͵ͪͽͼͷͳͷͪͶͳͰͯͪͬ
ͺͻͳͶͳ͵Ͱ ͯͪ ͬͳͯͳͷ ͪ ͺͻͳͷͰͻ; ͺͪͪΔͪ ͎ͻͬͪͽͼ͵Ͱ ͺͻͰͷͪ ͊ͻͫͳΒͳ ͳ ͫͻ;ͽ
ͷͭ; ͪͭͶ ͳ
ͯͻͪͼͽͳ ͺͻͰͷͰͽͳͽͳ ͯͼͰ ͷͰΌ; ͽͳͷ ͲͰͷΓͪͷͪ ͌ ͷ;ͽͳͷ ͬͳͻͬͳͷͪ ͬͰͶͳ͵ͭ ͷͳͭͻͪͽͼ͵ͭ
ͽͪͶͪͼͪ͊ͻͫͳΒͪ ͼͰͯͷͭͳͼͬΒͳͼ;ͼͰͯͪͳͲͯͬΒͳͶͪͽͳͷͰͽͰͼͪͷͯͪͰͺͻͰͽͳͯͻ;ͭͳͷͪ
ͺͪ
ͪ͵ ͳ ͳͷͪ ͵Βͳ ΒΒ ͵ͻͲ Ͳ;ͫͰ ͺͻͰͽͰ
ͬͰΕ ͳͽͰͲͳͬͳͻͪ ͯͫͻͼ;ͼͰͯͼ͵Ͱ ͯͼͰ
ͽͻͺͰΕͳ ͪ͵ ͳ
ͳͲͬͰͼ;ͽͰͽ;
ͪͶͳ͵ͪΒͪͼͪͯ͵ͪͲͰͼͬΒͰͼͶͪͫͼͽͳ
ͬͰΕͱͰΓͰͲͪͷͳͻͷͳ;ͼͺͼͽͪͬͷͺͻͳΒͪ
ͽͰΓͼͽͬͪ͊ͬͪ͵ͺͻͳΒͪͽͰΓͼͽͬ
ͺͪͳͺͶͳͽͳ͵
;ͬͰ͵ͼͰͭͻͪͯͳͶͺͬͰΕͪͷͺͪͱΔͷͳͺ͵Ͷͳ
ͷͪ
ͳͯͻͱͪͬͪ͊ͻͫͳΒͪͳͽͳͯͰͽͳͷ;ͽͪͫͪͳͷͺ;ͽͰͷ
͊ͬͰΒͰͭͶͪͼͳΒͪͳͯͰΒͪ;Ͱ͵ͳͷͲͰͷΓͪͷͪ̾͌ͯͪͼͰͰ͵ͰͲͰͷΓͰ̀ͪͺ̹ͪͯͭͪͶ͵ͪͪͺͻͰͽͬͻͰ;
ͪ͵;ͷ;Ͷͪͳ ͷͳͭͻͪͽͼ͵ ΒͰͲͰͻ ; ͵ΒͰ ͫͳ ͼͰ ͼͶͳͬͪͶͪ ͻͰ͵ͪ ͷͳͭͻͪͪͽͪ
ͪ ͵Βͳ ͫͳ ͺͽͷ ͫͳͶͳ
ͺͻͺ;ͽͪͳ;̾͌ͼͯΔͰͳͷͷͭ;ΕͼͽͳͷͪͳͺͽͻͰͫͪͷ͇ͪͬͪ͵ͬͪͺͳΒͪΒͰ;ͺͽͺ;Βͼ;ͺ
ͻͽͼͽͳͼͪͳͪͶͳͷͳͽͰͻͰͼͷ͊ͻͫͳΒͰͳΔͰͳͷͰ͵ͷͼ͵ͳͷͷͭ;Εͼͽͳͷͪ͊ͻͫͳΒͪͲͫͭ
̸̸͉̻͇̺̽͆͊́̾͌͆́ͣͅͅ: ͈ͬͻͪͽͪ͵ͪͳͪͶͰͯͻͱͪͬͰͳͼ;ͯͫͳͪͭͶͫͪͶͳͲͪͳΒͰ
ͼͬΒͰ ͻͰͶͪͽͳͬͰ Ͱ͵ͷͼ͵Ͱ ͰͻͪͲͬͳΒͰͼͽͳ ͳ ͬͳͼ͵ͭ ͫͻΒͪ ͰͲͪͺͼͶͰͳ Ͱͷͪ Ͱ͵ͷͼ͵ͳ ͳ
;ͺͽͰͪͳͪͶͳͳͽͰͻͰͼͯͪͲͪͯͻͱͳͳͲͬͰͼͽͪͫͻΒͷͳͭͻͪͪͽͪͪͼͬͷ ͽͶ;ͅͳͭͻͪͽͳ͵Βͳ
;ͼͺͰΒ;ͯͪͼͰͻͰͶͪͽͳͬͽͻͪΒͼͳͽ;ͳͻͪΒ;;Ͱ͵ΒͲͰͷΓͳ
ͺͪͳ;͊ͻͫͳΒͳ
ͷͭ;ͼͬͻͰͷͰͷ;ͼͶͰͯ
ͫͻΒͪͭͺͻͪͼͽͪͺͼͽͪͽͳͰͼͪͷͷͪͼͬ͵ͻͳͷͳͪͶͳͲͬͪͪͭͻ;ͺͪͳΒͪͬͰΕͳͼͪͱͪͰͿͻ
ͷͪͶͳ ͺͶͳͽͳ͵ͳ Ϳͪ͵ͽͻ ͵Βͳ ͽͰͱͳ ͯͪ ;ͽͳͰ ͪ ͼͺΓͺͶͳͽͳ͵ͪ ͲͫͳͬͪΔͪ ͳ ͻͳΒͰͽͪͳΒ;
ͲͰͷΓͰͯͷͪΕͳͪ
ͪ͵ͳͽͪ͵ͽΕͰΒͰͺͶͪͳͽͳͷͪͼͬͳͷͪͼͳͶͳͷͺͻͽͰͼͽͳͷͪͳ͵ͪͱΔͪͬͪͽͳΒͰ
ͽͰͻͻͳͼͽͳ͵ͳͷ ͳͬͳͷͪ
͇Ͱ͵ͳͬͪΔͰͯͪ
ͪͺͻͳͷͰͻ
ΒͰͯͪͼͳͻͷͪͪͫͪͶ͵ͪͼ͵ͪͲͰͷΓͪ͵ͪͽΒͰ͊ͻͫͳΒͪ
͵ΒͪͬͻͰͯ
ͻͪͯͳͪͼͬͷͺͻͳͬͻͰͯͷͺͻͪͬ͵;
ͺͻͰͷͪͺͻͪͬͳͶͳͷͪͳͺͻͳͳͺͳͷͪ͵ΒͰΒΒͪͷͰΕͰ̾͌ͺͰ
ͯͪͺͯͼͳͪͫͻͷͪͶͪͽͰͻͰͽͷͳͭͻͪͳΒͪ
ͳΒͰͻͰͪͶ
ͽͳͷͷͪΔͰͪ͵ΔΒ ͼ;ͼͰͯͰͲͰͷΓͰ– Ͷͪͳ
Ͱ̾͌– ͺͯͳͱ;ͲͳͯͬͰͳͭ;ͻͪΒ;ΒͰͽͪ͵;ͷ;ͶͽͳͯͳͷͰͲͳͪͶ;͵ͻͳͲ;ͳͲ͵ΒͰͽͰ͵ͯͪΕͰͳ͵ͪͯ
ͬͳͰͷΕͳͯͪͳͲͪΌͰͪ͵ͫͻΒͷͳͭͻͪͪͽͪ;ΔΒͺͻͰͻͪͼͽͰͼͬͰͳͬͰΔͰͰͼͳΒͪͶͰ
Ͱ͵ͷͼ͵Ͱ
ͫͰͲͫͰͯͼͰ
ͺͪͳͺͶͳͽͳ͵ͰͳͲͯͻͱΓͳͬͼͽͳ̀ͪͽΒͰͳͭͶͰͯͯͪͼͬͪ͵ͲͪͯͻͱͪͬͪΔͰ͵ͪͳͺͻͰ
ͽͰͻͪͯ;ͭͽͻͪͲͳͽͷͳͭͻͪͪͽͪ͵ͻͲ͊ͻͫͳΒ;Ͱͼͪͷͯͪͳͼ;;ΔͰͷͪͳͪͶͷͳͽͰͻͰͼ;ͬͰΕ
ͼ;ͷ;ͪ͵ͳͳͲͻͪͲͳͽͺͻͽͳͬͳ
̹;ͯ;ΕͳͯͪΒͰ;ͪͳͪͶͷͳͽͰͻͰͼ;͊ͻͫͳΒͰͯͪͼͰͷͳͭͻͪͽͳ;ΔΒͯ;ͱͰͰͲͪͯͻͱͪͬͪΒ;
ͪ
ͽͻͰͫͪͯͪͼͶͰͯͳͶͭͳ͵;͎͌͆͏͉
͵ΒͳͼͰͲͪͶͪͱͰͯͪͼͰͽͻͳΒͪͱͪͳͲͫͰͭͶͳͪͬͻͳ;͋;ͻͼ͵Βͳ̻ͻ͵Β
ͪͯͪͼͰͯͪͫͻͪͳͷͳͭͻͪͽͳͺͽͷͯͳͻͰ͵ͽͻͰͶͳͻͪΒ;ͳͲͽͳͲͰͷͪΓͪ;ͲͰͷΓͰ̀ͪͺͪͯͰ̾ͬͻͺͰ
͆ͪ ͽͪΒ ͪͳ ͫͳ ͊ͻͫͳΒͪ ͫͳͶͪ ͺͽͺ; ͲͪͫͳΌͰͪ ͳ ͺͽͰΌͰͪ ͯ ͼͬͳ ͰͬΓͪ ͵ΒͰ ͼͪ ͼͫͷ
ͯͼͳͷͳͭͻͪͽͼ͵ͳͽͪͶͪͼ
̈́ͭͳ͵ͪͳͺͻͰͯͶͭ̾͌ͼ;ͯͻ;ͭͪͳΒͳͳ͊ͻͫͳΒͪΒͰͲͫͭͼͬͭͪͼͽΒͪΔͪͯͪͺͼͽͪͰͶͪͳͪ̾͌
ͺͻͳ;ΌͰͪͯͪͳͺͪ͵ͼͶͰͯͳͰͬͻͺͼ͵ͪͻͰͰΔͪ͌Ͱͷͭ;ΕͼͽͳͯͪͳͲͫͰͭͰͷͷͳͭͻͪͳΒͰ;ͺͽͺ;
ͼͽͳͺͽͻͰͫΒͰͯͪͺͻͳͺͻͰͷͳͽͳͼͰͲͪͫ;ͯ;ΕͼͽͪͽͷͺͶͪ;͇ͽͪͼͼͬͪ͵ͪ͵Ͱ͵ͪΒͰͼͽͰ
ͳͲͭͻͪͯΔͪͺͻͪͬͳͶͪͪͻͰͭͳͪͶͷͳͬ;ͳͺͽͷͽͳͽͳΒͰ;ͼͬͪΒͪΔͰͷͰΌ;ͯͻͱͪͬͳͼͺͻͪ
Ͳ;ͷͪ͵ΒͳͷͪͫͳͼͰ͵Ͷͳ͵ͽͶͳ͵ͻͰͶͪ͵ͼͳͻͪͶͪͪͺͰͽͼͽͷͰΌ;ͼ;ͼͰͯͳͷͪͳͼͽͬͻͳͻͰͭͳͪͶͳ
ͺͻͰͯͪ͵ͼͽͬͪͻͳ͵ͪͯͼ;;ͺͳͽͪΔ;ͷͳͭͻͪͳΒͰ
ͽͫͳͫͰͲͼ;ͷΔͰͼͷͪΔͳͶͳ;;ͽͻͪΔͰͼͳΒͪͶͰ
ͽͰͲͳΒͰ;ͼͬͪ͵Βͯͽͳͯͻͱͪͬͪ
̸̸̸̹̻͇̹͊͌̽́͆̈́̈́́̀͏́̾͠
̻ͶͫͪͶͳͲͪͳΒ;ΒͰ;ͭͻͲͳͶ ͽΒ;ΒͰͪͺͰͽ͵; ͵ͻͪͼͳͶ
ͪͽ ΒͰ ͺͻͰͬͰͶͳ͵ͪͫͻͲͳͪ͌
ͺͻͶͼͽͳ
ͬͰ͵ΒͰͽͰͱͳͫͻͲͳͳ͊ͪͯͪΒͰͪͽͶͳ͵ͪͯͪΒͰͼͰͺͶͪͳ̹ͻͲͳͪ͵Β;ΒͰͯͰͶͪ
ͭͶͫͪͶͳͲͪͳΒͪͳΒͰͼͪͷͫͳͶͪͳͼ͵ͪͲͪͪ;ͺ͵;ͪΒ;ͺͻͰͫͻͲͭ;ͳͿͳ͵ͬͪΔͪͼͬͰͽͪͬͰΕͳ;ͫͻͲͳͳ
ͯ;ͲͳͷͪΔͪͳͯͰͽͳͽͰͽͪ
ͺͻͰͼͬͰͭͪ͵ͶͰ͵ͽͳͬͭ
ͻͰͳͷ
ͪͳͪͶͭ
ͪͽͳͷͰ;ͬͰ͵;͵ͻͪΒΔͰͷͳ
Ͷͳͭ ͌Ͳ ͽ
;ͫͻͲͪΔͰ ͽͰ ;ͳͿͳ͵ͪͳΒͰ ͺ ͷͯͰͶ; tͬͭ ͼͬͰͽͼ͵ͭ ͺͻͰͽ͵ͪi ͫͳͶ ΒͰ Ͱͼͽ
ͺͼͻͰͯͬͪͪΒͭͻ;ͫΓͷͼͳͶͷ
ͼͽͬͪͻͪΒ;Εͳͽ;ͯͺͻͪͬͯͪ;ͼ;ͷΔ;;ͫ;ͯ;ΕͳͽͲͬͼͶͫͯͳͼͬͰͽ
͊ͬΒͰͬͻͰͷͰͪ ͽͻͳΒ;ͷͿͪͶͳͼͽͳ͵ͪ ͪΒͪͬͪ ͫͻͲͭ ͵ͻͪΒͪ ͪͳͪͶͰ ͯͻͱͪͬͰ ͳ ͯͫͪͳͬͪΔͰ
͵ͪͽͰͭͻͳΒͰ ͯͻͱͪͬͭ ͼ;ͬͰͻͰͳͽͰͽͪ ͵ͪ ͰͰͭ ͪͺͼͶ;ͽ ͺͻͰͱͳͬͰͶͭ
ͽ ΒͰ DSFEP ͵Βͳ ͼ; ͯ
799
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͰͽ͵ͪ ͳ ͭͯͳͪ ͺͻͶͭ ͼͽͶͰΕͪ ͪΒͭͶͪͼͳΒͰ ͺͪͬΓͪͶͳ Ͳͪͭͬͻͳͳ ͭͶͫͪͶͳͲͪͳΒͰ ͳ
;ͼͺͼͽͪͬΓͪΔͪ tͬͭ ͼͬͰͽͼ͵ͭ ͺͻͰͽ͵ͪi
ͬͰΕ ͯ ͺͰͽ͵ͪ ͬͰ ͯͰͰͳΒͰ ΒͰ ͳͲͭ;ͫͳͶͪ ͯͪ ;ͼͶͰͯ
ͼ;ͪͬͪΔͪ ͼ ͻͰͪͶΕ; ͱͳͶͪͬͼͽͳ ͺͼͽͪ͵ͪ ͪͳͪͶͰ ͯͻͱͪͬͰ
ͪ ͼͪͯͪ ΒͰ ; ͯͫ; ͷͳͭͻͪͳΒͪ
ͯͱͳͬͰͶͪ ͳ ͼͬΒ ͿͳΒͪͼ͵ ;ͼͶͰͯ ͰͬͳͯͰͽͭ ͺͬͻͪͽ͵ͪ ͪͳͪͶͰ ͯͻͱͪͬͰ ͪ ͺͲͻͳ;
̾ͬͻͺͼ͵Ͱ;ͳΒͰ
͵ͪͳ;ͼͶͰͯͳͽͰͳͪͶͭΒͪͪΔͪͼ;ͬͰͻͰͳͽͰͽͪ;ͳͲ;ͯͻͱͪͬͪ̾͌
͵ͪͫͰͲ
ͼ;ͷΔͰͪΒͭͶͫͪͶͳͲͬͪͳΒΒͼͬͰͽͼ͵ΒͲͪΒͰͯͳͳ
͈ͻͰͼͳͭͶͰͯͰͻͰͼ;ͬͰͻͰͳͲͪͳΒͰ ;ͽͪͼͺͪͯͪͳ̹ͻͰͭͲͳͽ
ͳͲͪͲͰͷͪΓͪͶͪͳͪ̾͌͵ͪ
ͭͶͫͪͶͳͲͬͪͳͳͯͼ͵ͻͪ͵ͽͻͶͳͼͪͳͯͻͱͪͬͪ
͵ͪͳͲͻͪͲͳͽͭͺͶͳͽͳ͵ͭͳͪͳͪͶͭ
ͰͺͼͶ;ͪ
ͳΒͰ ;ͼͶͬΓͰ ͼͪͷ ͷͳͭͻͪͳΒͪͷͪ ͬͰΕ ͳ ;͵ͻͪΒͳͼ͵ͷ ͵ͻͳͲͷ
ͽ ͽͬͪͻͪ ͺͽͻͰͫ;
ͺͻͰͳͼͺͳͽͳͬͪΔͪͳͲͪͰ͵ͪͯͰͯͯͳͻΓͳͬͳͺͻͰͷͳͼͪͳͯͰͶͭͳΒͰͭͶͫͪͶͳͲͷͪͳͽͬͪͻͪͺ;ͽͺͳͽͪΔ;
ͼ;ͯͫͳͰ ͺͻΒͰ͵ͽͪ ͭͶͫͪͶͳͲͪͳΒͰ ;ͺͽͰ ;ͼͶͰͯ ͼ;ͯͪͻͪ ͼ ͪͳΒͷ
ͪͳͪͶͷ ͯͻͱͪͬͷ ͳ
ͺͽͻͰͫͷͬͰ͵ͪͲͪͯͬΓ͵ͶͰ͵ͽͳͬͳͷ
ͪͶͳͳͯͬΓͲͪͼͰͫͳͷͳͯͰͽͳͽͰͽͷ
͌ͭͶͰͯͳ Ϳͻͪ;ͼ͵ͳ ͿͳͶͲͿ ̹ͻ; ̈́ͪͽ;ͻ ͯͪͪͼ ͽͬͻͯͳ ͯͪ Ͳͫͭ ͳͲͪ ;ͳΔͰͳ ͭͻͰͪ͵ͪ
ͺͻͰͷͪ ̀ͰͷΓͳ
ͷͱͰͷ ͼͶͫͯ ͻͰΕͳ – ͳ ;ͳΔͰͳ ͭͻͰͬͪ ͼͳͶͪͪ ͭͶͫͪͶͳͲͪͳΒͰ
tͳ͵
ͬͳͰͰͬͰͻ;ΒͰ;ͭͶͫͪͶͳͼͬͰͽi ̈́ͪͽ;ͻ
ͼͽͻ
ͽΒͯͪtͪͬͳͰͳ͵ͭ ͰͺͻͳͬͶͪͳͳͳΒͰ
ͬͳͰͻͳͲͽ͵ͷͰͽͰͱͳͷi ͳͼͽ
͌ͺͻͪͬͳ͵Βͳͼ;ͳͲͷͳͼͶͳͶͳͭͶͫͪͶͳͲͪͳΒ;
ͯͪ͵ͶͰ
̹ͻͳͽͪͳ
ͺͻͬͳͼ;ΒͰͳͳͲͯͪͶͳͼͬΒͳͷ
ͳͲͶͪͼ͵ͷͳͰͬͰͻͬͪΔͰͷ;̾͌͵ͪͪΒͭͶͫͪͶͳͼͽͳ͵ͳΒ;ͲͪΒͰͯͳ;ͪͼͬͰͽ;́ͪ͵ͳͼ;;ͲͯͳͭͶͳ
ͪͳͪͶͳ ͷͳͽ ͵ͪ ͼͷͻͽͼ ͻ;ͱΒͰ ͺͻͽͳͬ ͭͶͫͪͶͳͲͪͳΒͰ
̹ͻͳͽͪͳ ͼ; ;ͳͳͶͳ Β
ͰͽͭͻͰͺͭͶͫͪͶͳͲͪͳΒ;
ΒͰͻͼ;ͺͼͰͫͳͳͽͰͻͰͼ;ͲͯͳͭͶͳ͵ͽͻͪͭͶͫͪͶ̹ͭͻͰͭͲͳͽͳΒͰ
ͽͰͱͪ͵ͿͳͪͼͳΒͼ͵ͳ ͬͰΕ͵Ͱͺͽ;ͪͶͳ ;ͯͪͻͪͭͶͫͪͶͳͲͬͪΒ ̾ͬͻͺͼ͵Β ;ͳΒͳ
ͲͪͽͽͳΒͰ
ͺ;ͽ;ͯͻ;ͭͷͼͷͰͻ;
ͬͰΕͺͬͻͪͽͪ͵ͪͼͽͪͻ̓ͪ͵ͽͪΒͺͬͻͪͽͪ͵ͪͼͽͪͻͳΒͰͺͻͭͶͪͰͲͪͻͰͭͻͰͼ
ͬͰΕ Ͳͪ ͺͻͭͻͰͼ
ͽͳͷͰ ͼ; Ͱ ͼͪͷ ͼͬΒͰͬͻͰͷͰͳ ͫͻͳͽͪͼ͵ͳ ;ͶͪͲͪ͵ ; ̾͌ ͬͰΕ ͳ ͪ ; ͰͶͳͳ
ͺͻͭͶͪͰͳͲͪͭͻͰ͵;͌ͯͪͻͪͭͶͫͪͶͳͲͪͳΒͳͳΒͰͷͭͪͯΕͳͯͰͲͭͯͳΒͰͭͪ͵ͽͰͻͪ
ͳͽͳͼͰ
͵ͰͺͽͭͶͫͪͶͳͲͪͳΒͰͯΔͰͭͪͷͱͰͺͻͪͬͳͽͳ
̻ͶͫͪͶͳͲͪͳΒͪ͵Β;ͱͳͬͳͷͽͳͷͰͺͼͽͪΒͰͼͪͷ͵ͪΒͰͯͪͯͫͻΒͳͳͼͽͻͳΒͼ͵ͳͺͻΒͰ͵ͪͽͪ
tͼͬͰͽͼ͵ͭ ͺͻͰͽ͵ͪi
͵Βͳ ͵ͪ Ͱͯͬͻͳͬͳ ͺ͵;ͪΒ ;ͬͰ͵ ͽͻͪΒͰ ͽͰ͵ Ͷͳ͵ ͯ;ͭ ͵Ͷͳ͵ ͼ;
ΔͰͭͬͳͼͳͳͪΒΒͪͳͪͼͬͰͽ;
̸̸͉͉̈́́͋̾͋͌
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͊
+BOVBSZ–
5IFSFGVHFFDSJTJT%VUDI&6QSFTJEFODZTNBJOQSJPSJUZ/FX&V
SPQF: 3.
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̹
ͼͰͺͽͰͷͫͪͻ
̺ͳͰͰͽͰͱͳͷͭͶͫͪͶͳͲͪͳΒͳ. ͈Ͷͳͽͳ͵ͪ: 22.
/ZF
+4
+BOVBSZ–
5IFEBOHFSPGBXFBL&VSPQF/FX&VSPQF: 24.
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"
4UBOLPWJǀ
+
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̸̸͉̻͇̺̽͆͊́̾͌͆́ͣͅͅ: ͈ͬͻͪͽͪ͵ͪͳͪͶͰͯͻͱͪͬͰͳͼ;ͯͫͳͪͭͶͫͪͶͳͲͪͳΒͰ
͊ͳͷͰ;ͬͳΕ
̽
͆ͬͳͼͬͰͽͼ͵ͳͺͻͰͯͪ͵ͳͪͳͪͶͪͯͻͱͪͬͪ ͭͶͰͯͳͲͺͶͳͽͳ͵ͰͽͰ
ͻͳΒͰ
ͯͻ;ͭͯͺ;ΔͰͳͲͯͪΔͰ̹Ͱͭͻ͍ͪͯͰͻ͵
͊ͳͷͰ;ͬͳΕ
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͆ͪͳΒͪͳͭͶͫͪͶͳͲͪͳΒͪ͆ͳ̀ͭͻͪͿ
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Βͪ;ͪͻ
͇rban brani 1PMKTLV PE tneosnovanih mera &6i͆ͬͳͷͪͭͪͲͳ̽ͼͽ;
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SUMMARY
"MUIPVHIUIFCFHJOOJOHPGHMPCBMJ[BUJPOBOOPVODFEUIFOFBSFOEPGUIFOBUJPOTUBUF
JUTTPWFSFJHOUZ
FWFOPGUIFOBUJPOBTJUTCFBSFS
OFWFSIBQQFOFE.PSFQSFDJTFMZ
FWFSZUIJOHAOBUJPOBMXBTUIFGPDBMQPJOUBOE
UIFDBSSJFSPGUIFNPTUQFSTJTUFOUSFTJTUBODFUPHMPCBMJ[BUJPO*ODPOTFRVFODF
HMPCBMJ[BtiPOBTBQSPDFTTXBT
UIFNPTUTVDDFTTGVMJOUIFFDPOPNJDEPNBJO
NVDIMFTTJOUIFQPMJUJDBM
BOEFTQFDJBMMZTFDVSJUZEPNBJOT
&SBPGHSFBUNJHSBUJPOT
XIJDIXFBSFXJUOFTTJOHSJHIUOPX
CSPVHIUBOFX
CJHBOEDPOTFRVFOUJBMMZ
even less foreseeable challengFUPHMPCBMJ[BUJPOBTBQSPDFTTBTXFMMBTUPHMPCBMJTNBTBOJEFPMPHZ
BOEUIF
i/FX8PSME0SEFSuBTQPMJUJDBMBOEMFHBMDPOTUSVDUJPOPGUIFHMPCBMTZTUFN
5IPTFXFSFQSFDJTFMZUIFOBUJPOTUBUFT
UIFTNBMMBTXFMMBTUIFCJHHFTUPOFT
XIJDIGSPNUIFTIFMUer of
&6DIBMMFOHFEHMPCBMQBUUFSOTBOENBEFBTUSPOHUVSOUPOBUJPOBMJOUFSFTUT
SFWJWBMPGOBUJPOBMTPWFSFJHOUZ
BOEOBUJPOBMWBMVFT
BMUIPVHIVOUJMSFDFOUMZJUTFFNFEUIBUNBOZPGUIPTFSFnationTUBUFTXFSFDPNQMFUFMZ
TVCNFSHFEJOUP&VSPQFBO
BTTVQSBOBUJPOBMDPNNVOJUZBOEUIFDPNNVOJUZPGOPOnaUJPOBMTPWFSFJHOUZ
.PSFBOENPSFPCWJPVTMZ
NJHSBUJPOTBOEWBSJPVTQPUFOUJBMEBOHFSTUIBUUIFZDBSSZ
XFSFKVTUBDBVTF
GPSSFJUFSBUJPOPGUIFSFJUFSBUJPOBOESFTUPSBUJPOPGUIFOBUJPOTUBUFBOEJUTCPSEFSTOPUPOMZPO&VSPQFBOTPJM
CVUJOBMMBSFBTBGGFDUFECZUIFNJHSBUJPOGMPXT
KEYWORDS: nationTUBUF
TPWFSFJHOUZ
HMPCBMJTN
HMPCBMJ[BUJPO
UIFi/FX8PSME0SEFSu
NJHSBUJPOT
resovereignization.
314.151.3
̸̸̸̸͉̺͇̺̈́̾̓͊͆̽͊͋̾͆́ͣͅ1
̸̸̸͚͇̺͆̾̈́̽̓̾͆́ͣ͡
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷ
ͼͰͯͳͽͰͷ ;̓ͼͬͼ͵Β ͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳ
Ϳͪ͵;ͶͽͰͽ ̓ͪͽͰͯͻͪͲͪͺͼͳͶͭͳΒ;
̸̸̸̸͇͍͚̻͉̓͆̈́́̓͋́́̀̾͌́͆͋͆ͅͅ
̸͉̻͇͇͇̺͇͇̹̻̺̾̈́́́͊̓͊͆́͋̓́̀̾̈́́͑͋͠͠ͅ
̸̸͊̿̾͋̓:͈ͻͰͯͷͰͽͳͼͽͻͪͱͳͬͪΔͪͼ;͵ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͽͪͪͻͰͶͳͭͳΒͼ͵Βͼͬͳͽ͵ͷ
ͳͲͫͰͭͶͳͽ͇ͬͪͻͭͪͳͲͬͪΒͰͳͼͺͳͽͳͬΔͰͺͷΕ;Ϳ͵;ͼͭͻ;ͺͪͼͳΓͰͷͯͪͼͰͳͼͺͳͽͪ͵ͪ͵ͬΒͰΔͳͬ
ͳͼ͵;ͼͽͬ ͺͻͳͶͳ͵ͷͺ;ͽͪ
Ͳͪͽͳͷͯͪ ͼͰͯͫͳΒ;ͳͿͻͷͪͳΒͰͯͪͶͳΒͰͫͳͶͻͰͶͳͭͳΒͼ͵ͳ͵ͿͶͳ͵ͪͽͪ
ͷͰΌ;Δͳͷͪͳ͵ͪ͵ͫͳͼͰ͵ͿͶͳ͵ͽͳͻͪͲͻͰͳͶͳ͍͵;ͼͭͻ;ͺͪΒͰͻͭͪͳͲͬͪͪͪͽͰͷ;͵ͿͶͳ͵ͪͽͪ
ͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βͼͬͳͽ͵ͷͳͲͫͰͭͶͳͽ͈ͬͪͻͳͭͯͪ;Ͳͻͪ͵ͳͳͶΒͰͷͳͭͻͪ
ͪͽ͈ͪͻͳͬͪͽͭͰͽͻͪ;͈ͻͰͰͬ; ͷͳͭͻͪͽͳͷ;͵ͭͺͶͪ
Ͱͽͳͻͳͭͻ;ͺͰͺͶͪͬͪ
͈ͯͪͳͼ;
ͯͫͳΒͰͳ ͺͼͽͪͬΓͪΔͰͷ ͺͳͽͪΔͪ ͷͯͰͻͪͽͻͪ ͭͻ;ͺͳ ;Ͳ ͺͷΕ ͺͻͰͬͯͳͪ ̀ͪ ͫͻͪͯ; ͺͯͪͽͪ͵ͪ
͵ͻͳΕͰͪΒͰ͵ͬͪͶͳͽͪͽͳͬͪͪͪͶͳͲͪ̽ͫͳΒͰͳͻͰͲ;Ͷͽͪͽͳͼ;͵ͪͽͰͭͻͳͼͪͳͺͻͰͷͪͯͱͳͬΓͰͷͳͼ͵;
ͼͽͬ; ͷͳͭͻͪͪͽͪ
ͬͻͼͽͳ ͵ͿͶͳ͵ͪͽͪ ͳ ͻͰͪͬͪΔ; ͵ͿͶͳ͵ͪͽͪ ͷͰΌ; ͻͰͶͳͭͳΒͼ͵ͳͷ ͺͻͳͺͪͯͼͽͳͷͪ
̽ͫͳΒͰͳͺͯͪͳͼ;ͺ͵ͪͲͪͶͳͯͪͷͳͭͻͪͽͳͳͷͪΒ;ͬͳͰͰͭͪͽͳͬͪͳͼ͵;ͼͽͬͪ
ͪͷͪΔͰͺͲͳͽͳͬͪͽ͵ͷ
ͳͲͫͻͪͼͬΒͰͻ;ͽͰͺ;ͽͪ
ͪͶͳͼͪͷͼͪͯͻͱͪͬΓͪͳͷͪͲͰͷΓͰ͵ͻͲ͵Β;ͺͻͶͪͲͰ͆ͪΒͰΕͰͼ;ͽ̹;ͭͪͻͼ͵ͪ
̻ͻ͵ͪͳ͊ͻͫͳΒ̹ͪͳͶΒͰ͵ͿͶͳ͵ͪͽͪͪͻͰͶͳͭͳΒͼ͵ΒͼͬͳͪͶͳͼͪͷ;͵ͪͷͺ;ͭͯͰͼ;ͫͳͶͳͼͷͰͽͰͳ
ͳͲͷͰΌ;ͳͳͽͪ
ͼ;ͳͽͪ
ΒͰͲͳͯͪ
̓;ͻͯͪ ͬͰͻͫͪͶͰͳͿͳͲͳ͵ͰͺͻͳͻͯͰ
ͷͰΌ;ͯͻͪͼͶͳͷͪͳͯͰͷ
̓ͪ
ͻͰͰΔͰ͵ͿͶͳ͵ͪͽͪͪͬͯͰ͵ͻͪΒΔ;ͯͰͼͽͳͪͳΒ;ͼͬͭͺ;ͽͪ
ΒͰͻΕͰͽͪͷͷͻͪͽͳͯͪͺͽ;Β;ͯͻ;ͭͰΓ;ͯͰ
ͳͼͪͷ;ͯͻͱͪͬ;ͭͯͰΕͰͺͯͰͽͳͺͻͳΒͪͬ;ͲͪͪͲͳͶ̽ͫͳΒͰͳͻͰͲ;Ͷͽͪͽͳͺ͵ͪͲ;Β;ͯͪͼͰͪͼͬ;Ͱ͵ͼͺͶ
ͻͪͳΒͰͷͱͰͺͻͰͯͬͳͯͰͽͳͷͰΔͪΔͰͼͽͪͬͬͪͳͺͪͪΔͪ;ͼͬͻ;ͺͻͰͼͽͪΒͪΔͪ͵ͿͶͳ͵ͪͽͪͪͻͰͶͳͭͳΒͼ͵Β
ͼͬͳͷͳͭͻͪͪͽͪ
͉̓͌͐͆̾̾͐́͡: Ϳ͵;ͼͭͻ;ͺͪ
͵ͿͶͳ͵ͽͳ
ͻͰͶͳͭͳΒͼ͵ͪͺͻͳͺͪͯͼͽ
ͷͳͭͻͪͽͳ
̺͇͌̽
͌ͯͼͪͯͪΔΒͳͼͽͻͳΒͳ͵ͿͶͳ͵ͽͳͼ;ͫͳͶͳ͵ͼͽͪͽͪͺΒͪͬͪ;ͯͻ;ͽͬ;͇ͳͺͻͪͽͰͯͻ;
ͽͬͯΔͰͭͬͭͪͼͽͪ͵ͪ
ͼͽͳͷͽͼͰͼͪͻͪͲͬΒͰͷͯͻ;ͽͬͪͷͰΔͪΔͳͬͫͳͷͳ͵ͪͻͪ͵ͽͰͻ
1
stevanovica90@gmail.com
̸̺͇̺͊͋̾͆́ͣ
̸͇̺̓̾͆́ͣ͡: ̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βw
̓ͿͶͳ͵ͽͳͼ;ͺΒͪͬͪ;ͷͰΌ;Γ;ͯͼ͵ͳͷͯͼͳͷͪ͵ΒͪͷͱͰͫͳͽͳͻͰͲ;ͶͽͪͽͰͼͺͻͪͲ;ͷͪ
ͻͪͲ
Ͷͳͳͽͳ ͯ;ͬͳ ͳͶͳ ͵;Ͷͽ;ͻͳ ͬͻͰͯͼͽͳ
ͼ;ͺͻͽͼͽͪͬΓͰͳ ͳͽͰͻͰͼͪ
ͻͪͲͶͳͳͽͳ ͬͳΌͰΔͪ
ͼͺͼͽͬͰͳͳͽ;ΌͳͳͽͰͻͰͼͪ
ͰͲͪͯͬΓͰͳͺͽͻͰͫͪͳͶͳͰͼͺͼͫͼͽͳ;ͳͲͻͪͱͪͬͪΔ;ͼͺͼ
ͽͬͰͳͼͰΕͪΔͪͳͷͳΓͰΔͪ
̓ͿͶͳ͵ͽͳ ͺͼͽΒͰ ; ͺΌͰΔ; ͼ ͫͶͳͱΔͳͷͪ ; ͼͬͪ͵ͯͰͬͷ ͱͳͬͽ;
ͪͶͳ ͳ ;;ͽͪͻ ͳͶͳ
ͳͲͷͰΌ;ͭͻ;ͺͪͳͲͪΒͰͯͳͪ͆ͪͼͬ;ͬͭͪ͵ͿͶͳ͵ͽͳͼͰ;ͱͺΒͪͬΓ;Β;ͳ;͵Ͷͳ
͵Βͪ
ͪ
͵ͻͪΒ;
ͺͻͰͯͼͽͪͬΓͪͼͪͷΒͰͯ;ͯtͼͶͳ͵ͪiͼͳΒͪͶͭͷͳΓͰͪͪͰͭ͵ͻ;ͱͰΔͪ
̺ͰΕͳͪΓ;ͯͳͼͰͺͬͻͰͷͰͪΌͰ;͵ͿͶͳ͵ͽͳͷͼͳͽ;ͪͳΒͪͷͪ͆ͪΕͳͼͰ;͵ͿͶͳ͵ͽΒͼͳͽ;
ͪͳΒͳͳͫͳͽͳ;ͷͭ;ΕͼͽͳͯͪͺͻͳͽͷͺͻͪΌͰͻͪͲ;ͷͻͰͰΔͰͷͱͰͫͳͽͳͬͰͷͪͽͰͱͪ͵Ͳͪͯͪ
ͽͪ͵͆ͰͷͱͰͼͰtͺͫͰͯͳͽͳi;͵ͿͶͳ͵ͽΒͼͳͽ;ͪͳΒͳ
ΒͰͻͺͫͰͯͪͫͳ;ͽͷͼͶ;ͪΒ;ͲͪͳͶͪͯͪΒͰ
ͳͼͯ ͰͶͰ ͼͳͽ;ͪͳΒͰ ͲͪͯͬΓͪͬͪΒ;Εͳ ͼͪͷ Ͳͪ ΒͰͯ; ͯ ͼ;ͺͻͽͼͽͪͬΓͰͳ ͼͽͻͪͪ ͋ ͳ ; ͵ͷ
ͼͶ;ͪΒ;ͳΒͰ͵ͷͺͻͷͳͼͻͰͰΔͰ
͇ͬ;ͼͳͶ͵;ͺΒͪͬ;ͳͽͰͻͪ͵ͳΒͰͯͬͰͼ;ͺͻͽͼͽͪͬΓͰͰͼͽͻͪͰͰͽͻͰͫͪͺͻͳ͵ͻͳͬͪͽͳͳͶͳ
ͼ;ͲͫͳΒͪͽͳ
ͬͰΕͽͻͰͫͪͪ͵ͽͳͬͻͪͯͳͽͳͪΔͳͬͷͻͰͪͬͪΔ;͌ͯͪͪΔͰͬͻͰͷͰΒͰͯͳͳͳͼͺͻͪͬͪ
ͪͳͻͰͪͬͪΔͪ͵ͿͶͳ͵ͪͽͪΒͰ;ͺͻͪͬͰͪͼͳͶͻͰͪͬͪΔͰ͵ͿͶͳ͵ͪͽͪ
͇͍̓͆̈́́̓͋́
̓ͿͶͳ͵ͽ ͺͻͰͯͼͽͪͬΓͪ ͫͶͳ͵ ͯͼͪ ͳͲͷͰΌ; ͺΒͰͯͳͪͪ ͳͶͳ ͻͭͪͳͲͪͳͳ ΒͰͯͳͳͪ
ͭͻ;ͺͪ
;͵ΒͳͷͪͯͷͳͳͻͪͺΒͪͬͪͰͼͶͪͭͪΔͪ
ͼ;ͺͻͽͼͽͪͬΓͪΔͪͳͼ;͵ͫͪ
ͳͶͳΒͰͯͳͼͽͬ͵ͪͯͺΒͰ
ͯͳͳ ͳͶͳ ͻͭͪͳͲͪͳͰ ΒͰͯͳͳͰ ͻͪͯͰ ΒͰͯͳ ͺͻͽͳͬ ͯͻ;ͭͳ ̓ͿͶͳ͵ͽͳ ͼ; ͼ;͵ͫͳ ͷͰΌ;
Γ;ͯͳͷͪ͵ΒͳͪͼͽͪΒ;Ͳͫͭ ͻͪͲͶͳ͵ͪ ;ͬͻͰͯͼͽͳͷͪ ͵ΒͰͼͽͻͪͪͷͪ; ͼ;͵ͫ;ͳͲͭͶͰͯͪΒ;ͷͰΌ;ͼͫ
ͰͼͺΒͳͬͰ ͳͶͳ ͪ ͼͬ; ͼ;͵ͫͪ ͳͽͰͻͰͼͪ
͵ͪͯͪ ͼͽͬͪͻͰΔͰ ͳͽͰͻͰͼͪ ΒͰͯͰ ͼͽͻͪͰ ͳͼ͵Γ;;ΒͰ
ͷͭ;ΕͼͽͼͽͬͪͻͳͬͪΔͪͳͽͰͻͰͼͪͯͻ;ͭͰͼͽͻͪͰ ͊ͺͪͼͳΕ
ͼͽͻ
͇ͳͼ;ͺΒͪͬͪͬͰͲͪͪͲͪ
ͭͻ;ͺ ͺͪͪΔͰ
ͺͻͰͼͰ ͳ ͳͽͰͻͪ͵ͳΒͰ ͳ ͼͽͪͻͳ ͼ; ͵Ͷͳ͵ ͳ ͬͰͪͼͽͬ ͇ͳ ͼ; ͺͽͳ
ͿͰͷͰ
͵ΒͳͼͰͷͱͰͺͻͪΕͳͪͼͬͳͷͳͬͳͷͪΓ;ͯͼ͵ͭͱͳͬͽͪ̓ͿͶͳ͵ͽͼͰͰͼͷͰͭͻͪͳ
ͳͽͳͰͪͷͪͳͺͻͰͪͷͪ
ͳͽͳͼͰͼͷͰͷͰͪͽͳͼͪΔͰͭͬͳͷ;Ͳͻͳͷͪ
͈ͷΕͼͻͰͯͼͽͬͲͪͻͪͲ;ͷͰͬͪΔͰ͵ͿͶͳ͵ͪͽͪΒͰͼ;ͪͪͶͳͲͰ͵ͿͶͳ͵ͪͽͪ͠Ͱͯͪͬͪ͵ͬͪͪͪ
ͶͳͲͪͰͼͪͯͻͱͳͼͪͷ;Ͳͻ͵ͰͳͺͬͯͰͲͪ͵ͿͶͳ͵ͽ
ͬͰΕͳͷͭ;ΕͰͺͻͰͯͶͭͰͻͰͰΔͪͯ͵ΒͳͼͰ
ͯͶͪͲͳͳͼͺͳͽͳͬͪΔͰͷͲͪΒͰͯͳ͵ͳͼͽͪͬͳͽͪ͵ͿͶͳ͵ͽͳͼͽͻͪͪͳͳͼͽͻͪͱͳͬͪΔͰͷͯͽͪͯͪ
ΔͰͭͽ͵ͪ͵ͿͶͳ͵ͪͽ͇ͪͯͬͳΒͪΒ;ͼͰ͵ͻͲͻͪͲͶͳͳͽͰͿͪͲͰ͵ͿͶͳ͵ͪͽͪ͌ͺͻͰͽͿͪͲͳͼͰͷͭ;ͺͻͰͺͲ
ͪͽͳ ͶͪͽͰͽͳ ͳͶͳ ͷͪͳͿͰͼͽͳ ͵ͿͶͳ͵ͽ ͌ ͿͪͲͳ Ͱͼ͵ͪͶͪͳΒͰ ͯͰͶ;ΒͰ ͺͼͰͫͪ ͯͳͪͷͳ͵ͪ ͵Βͪ
ͲͪͽͻͪͬͪͯͰͶͬͪΔͰ;͵ͿͶͳ͵ͽ;͌ͽͲͬͿͪͲͳͻͪͲΒͪΔͪͬͪΔͪͻͪͯͳͼͰͽͷͰͯͪͼͰͲͪΒͰͯͳ͵ͳ
ͼ;ͱͳͬͽͺͬͯͰͿͳͳͰͳͳͲͭͻͪͯͳ ͅͳͶͰͬͳΕ
ͼͽͻ
͇ͬͰͿͪͲͰͼͰͪͲͳͬͪΒ;t͵ͻͳͬͳ
Ͱi͵ͿͶͳ͵ͽͪ͋͵ͷͻͪͲͶͳͳͽͳͿͪͲͪ
ͺͽͻͰͫͰͼ;ͺͼͰͫͰͼͺͼͫͼͽͳͫͪͬΓͰΔͪ ͵ͿͶͳ͵
ͽͷ
ͼͺͼͫͼͽͼͷͳͻͳͬͪΔͪ͵ͿͶͳ͵ͽͪͳͺͻͪͶͪͼ͵ͪͻͰͰΔͪ
̽ͪ ͫͳͼͷ ͱͳͬͽ ;ͳͳͶͳ ͽ ͺͻͳͬͪͽΓͳͬͳΒͳͷ
ͼͬͪ͵ͯͰͬ ͺ͵;ͪͬͪͷ ͯͪ ͽ ͫΓͰ
;ͺͲͪͷ ͼͪͷ;ͼͻͰͯͳ;; ͵ΒΒ ͰͭͲͳͼͽͳͻͪͷ͆ͪͽͪΒͪͳͱͰͶͳͷͳͲͫͰΕͳ ͰͼͽͰͰͼͺͻͪͲ;ͷͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼ;͵ͫͰ
ͺͪͪ͵ͳͺͻͷͪͪΒͰ
͵Βͳͷͭ;ͳͷͪͽͳͳͲ;ͲͰͽͰͭͪͽͳͬͪ;ͽͳͪΒͪͬͰ͵͈ͪͻͰͷͪͼͽͬͪ
ͻͳͷͪ
ͺΒͪͬͪͷͪ ͳͶͳ ͫͳΕͳͷͪ Ͳͪ;Ͳͳͷͪͷ ͯͻͰΌͰͳ ͼͽͪͬ
ͻͰΌͰ ͼͰ ͯͰͪͬͪ ͯͪ ͼͷ ͳͯͳͿͰͻͰͽͳ
̓ͪͯͪͪͬͰ͵ͪͯͰͶ;Β;ͯͬͰͯͫΒͰͳͶͳͺͻͳͬͶͪͰͼͪͭͰͳͼͽͬͻͰͷͰ
ͯͶͪͲͳͯͺΒͪͬͰ͵ͿͶͳ͵
ͽͪ̓ͿͶͳ͵ͽͳͼͰΒͪͬΓͪΒ;͵ͪͯͪͼͰΒͰͯͪͷͽͳͬͼ;ͺͻͽͼͽͪͬͳͯͻ;ͭͷͷͽͳͬ;
ͪͰ͵ͪͯͪͼͰ;ͼͺͼͽͪͬͳ
ͷͽͳͬͳͼͺΓͪΔͪͺͻͰͺͻͰ͵ͪ
͉̺͇͍̽͌͑͋̾͆́̓͆̈́́̓͋́
̿ͳͬͽͳͻͪͯͳͯͳͬͳͯ;Ͱͳͯͻ;ͽͬͰͳͭͻ;ͺͪͰͼͽͼ;ͺͻͪΕͰͳͻͪͲͳͷ͵ͿͶͳ͵ͽͳͷ͇ͪͳ
ͳͷͪΒ;ͻͪͲͶͳͳͽͰ;Ͳͻ͵Ͱ
ͪͻͪͲͶͳͳͽΒͰͳ ͫͶͳ͵
ͺͪͳͽͻͳͪΔͳͬͭͳͼͺΓͪͬͪΔ͉ͪͪͲͶͳͳͽͰ
ͼ;ͳͺͼͶͰͯͳͰΔͳͬͭͺͼͽΒͪΔͪͳͻͪͲͻͰͪͬͪΔͪ͌Ͳͻͳͯͻ;ͽͬͰͳ͵ͿͶͳ͵ͪͽͪͼ;ͫΒͰ͵ͽͳ
ͬͰͳͼ;ͫΒͰ͵ͽͳͬͰͺͻͳͻͯͰ +VTTJNFUBM
ͼͽͻ
̸̺͇̺͊͋̾͆́ͣ
̸͇̺̓̾͆́ͣ͡: ̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βw
͈ͬͰΕͪͪ;ͶͭͪͳͲͪͪΒͰͽͳ͵ͳ͵ͿͶͳ͵ͪͽͪ;ͼͪͬͻͰͷͰΒͺͶͳͽͳͳ
ͪͶͳͳ͵ͪͳͼͽͻͪͱͳ
ͬͪ͵ͭͺͳͽͪΔͪ
ͫΒͪΔͪͬͪͼͰͯͻͰΌͰͳͷ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͷͪͬͳ͵ͿͶͳ͵ͪͽͪ͠ͰͯͪͯͪΒͬͪͱ
ͳΒͳ ΒͰͼͽͰ ͫͻΒ Ͱͽͳ͵ͳ ͵ͿͶͳ͵ͪͽͪ
͵Βͳ ΒͰ ͯͷͳͪͽͪ ; ͺͻͰΌͰΔ; ͼ ͯͻ;ͭͳͷ ͫͶͳͳͷͪ
ͪͼͳΓͪ;ͷͰΌ;ͪͻͯͳͷͯͼͳͷͪ͊ͯͻ;ͭͰͼͽͻͪͰ
ͰͷͺͳͻͳΒͼ͵ͪͪͪͶͳͲͪͺ͵ͪͲ;ΒͰͯͪͫͻΒͷͰΌ;
ͯͻͱͪͬͳͻͪͽͬͪͺͪͯͪͽ͵ͷͳͼͽͻͳΒͰͅͰΌ;ͽͳͷ
;;ͽͪͻͯͻͱͪͬͳ͵ͿͶͳ͵ͽͳ
ͪͺͼͰͫͳͼ
Ͱͽͳ͵ͳͷ ͺͻͰͯͲͪ͵ͷ
ͺͻͰͯͼͽͪͬΓͪΒ; ͯͷͳͪͽͪ ͫͶͳ͵ ͪͼͳΓͪ ; ͷͰΌ;ͪͻͯͳͷ ͯͼͳͷͪ
+BOOF
ͼͽͻ
͠ΒͰͯͪͬͪͱͪ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪͰͽͳ͵ͳ͵ͿͶͳ͵ͪͽͪΒͰͼͽͰͯͪͳͳͷͪΒ;ͷΕͺͻͰͶͳͬͪΔͪͳ
ͼͺͼͫͼͽͯͪͺͯͼͽͪ͵;ͯͻͱͪͬͰͯͪ͵ͻͰ;;ͻͪͽΒͰͯͰͺͻͽͳͬͯͻ;ͭͳ͋ͪ͵ΌͰ
ͼͺΓͪΔͪͳͽͰͻ
ͬͰͳΒͪͳΒͳΒͰͳΓͼͺͻͰͪͬͪΔͰͳͶͳͲͪ;ͼͽͪͬΓͪΔͰ͵ͿͶͳ͵ͽͪͳͲ;ͷͪͳͽͪͻͳͳͶͳͫͰͲͫͰͯͼ
ͳͻͪͲͶͭͪͷͱͰͶͪ͵ͯͪͺͻͰͽͬͻͳͰͽͳ͵ͳ͵ͿͶͳ͵ͽ;ͷͰΌ;ͯͻͱͪͬͳͻͪͽ͌ͽͪ͵ͬΒͼͳͽ;ͪͳΒͳ
Ͱͽͳ͵ͳ͵ͿͶͳ͵ͽͺͼͽͪΒͰͳͲͬͻͺͻͰͽΔͰͫͰͲͫͰͯͼͽͳͪͻͰͭͳͪͶͷͳͷͰΌ;ͪͻͯͷͳͬ;
ΒͰͻͷͱͰͯͪͳͲͪͲͬͰͬͰΕͰͼ;͵ͫͰͳͯͰͼͽͪͫͳͶͳͲ;ΒͰͻͰͭͳ +BOOF
ͼͽͻ
͋ͪ͵ΌͰ
Ͱͽͳ͵ͳ
͵ͿͶͳ͵ͽͳ ͺͻͳͲͬͯͰ ͷͪͽͰͻͳΒͪͶͰ ͳ Γ;ͯͼ͵Ͱ ͺͼͶͰͯͳͰ ͵ΒͰ ͼͰ ͷͭ; ;ͺͻͰͯͳͽͳ ͼ ͳͷͪ ͵ΒͰ
ͪͼͽͪΒ;;ͼͶͰͯͷͰΌ;ͯͻͱͪͬͳͻͪͽͬͪ͌ΔͳͷͪΒͰͼͬͰͬͰΕͳͫͻΒͳͬͳͶͳͱͻͽͪͬͪ
͆ͪ͵ͻͪΒ;
Ͱͽͳ͵ͳ͵ͿͶͳ͵ͽͳͼͬͰͬͳͰ;ͽͳ;ͪͼͬͰͽͼ͵;ͲͪΒͰͯͳ;
ΒͰͻͯͬͯͰͯͿͻͪͭͷͰ
ͽͪͳΒͰͯͻͱͪͬͪ͌ͪΒͬͰΕͰͷͫͻΒ;
ͬͳ͵ͿͶͳ͵ͽͳͪͼͽͪΒ;;ͼͶͰͯͪͷͰͻͰͰͽͳ͵ͳͭͻ;ͺͪͲͪ;ͼͺͼ
ͽͪͬΓͪΔͰͷͰͲͪͬͳͼͰͯͻͱͪͬͰ
̸̸̸̺͇̺͇̻͉͉̹͊͋́́͆͋́͌͊́́͠ͅͅ
̸ͪͶͳͲͪͺͽͳͼͽͪͬͬͪͺͻͰͷͪͷͳͭͻͪͽͳͷͪͳͷͳͭͻͪͽͼ͵Β͵ͻͳͲͳͽ͵ͻͳͶͪΒͰͬͰͷͪͺͷͰ
ͪͪͼͰΕͪΔͪͳͺͻͽͳͬͻͰͼͽͼͽͪͬͬͪ͵ͯͬͰΕͳͰΓ;ͯͳ͌ͺͻ͵ͼͽͷͰ
ͷͱͰͼͰͻͰΕͳͯͪͬͰΕͳͪ
Ͱͭ;ΒͰ;ͷͪͳͯͼͺͻͰͷͪͷͳͭͻͪͽͳͷͪ͋ͪͻͪͬͰͲͪͳͯͪΒͰΔͳͬͯͼͺͻͰͷͪͷͳͭͻͪ
ͽͳͷͪ;ͼͬͪ͵ͷͺͭͶͰͯ;ͫͶͪͭͪ͵Ͷ͈ͻͰͼͰͷͱͰͻͰΕͳͯͪͽͪ͵ͪͬͯͼͺͻ;ͱͪͷͭ;ΕͼͽͯͪͼͰͪ
ͽͻͪͭ;;ͷͪͳͽͪͻͭͯͳͼ͵;ͻͼͪͷͭ;Εͳ͵ͷ;ͳ͵ͪͳΒͪͼͭͻͪΌͪͳͷͪ͵ΒͪͫͳͶͪ͵ͪͶͪͳͽͰͭͻͪͳΒ;
ͷͳͭͻͪͪͽ͉ͪͰͶͪͽͳͬͷͪͶͳͫͻΒΓ;ͯͳΒͰͲͪͽͬͻͰ;ͺͲͳͳΒͳ͵Β;ΒͰͽͰ͵ͺͻͳͯͫͳͽͳͲͪͫͳͶ
͵Β; ͬͻͼͽ; ͻͰͶͪ͵ͼͪͳΒͰ ͯͼͪ ͺͻͰͷͪ ͷͳͭͻͪͽͳͷͪ ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
Β ͷͪΔͳ ͯͰ ͺͺ;ͶͪͳΒͰ
ͷͱͰͼͰ ͼͷͪͽͻͪͽͳͬͰͷͪ ͽͬͻͰͳͷ ͺͻͰͷͪͷͳͭͻͪͽͳͷͪ;ͷͰͻͳͯͪͫͳͳ ͫͰͲͫͳͶ͵ͪ͵ͬͭͬͳͯͪ
͵ͷ;ͳ͵ͪͳΒͰ ͺͻͳͬͪͽͳͶ ͷͳͭͻͪͽͰ ͳ ͷͭ;ΕͳͶ Δͳͬ; ͰͼͷͰͽͪ; ͳͽͰͭͻͪͳΒ; ͊ͪ ͼͬͳͷͪ
ͼͽͪͶͳͷͪͺͽͻͰͫ ΒͰͳͷͪͽͳͳͽͰͲͳͬ;ͷͰͯͳΒͼ͵;͵ͷ;ͳ͵ͪͳΒ;ͻͪͯͳͻͰͶͪͽͳͬͳͲͪͳΒͰͰͭͪͽͳͬ
ͳͳͪͿͳͻͷͪͳΒͰͺͲͳͽͳͬͳͪͼͺͰ͵ͪͽͪͺͽͰͳΒͪͶͰͳͽͰͭͻͪͳΒͰͷͳͭͻͪͪͽͪ ͋Ͱ͵ͪͻͰͬͳΕ
ͼͽͻ
͇ͽΒͰͼͬͪ͵ͪ͵ͬͪͱͳͫͰͲͰͭͪͼͰͰͷͱͰͰ͵ͳͬͪͽͳ;ͼͺͰͪͳͽͰͭͻͪͳΒͪͽͳͰͼͰ
;ͱͼͽͳͯͪͶ͵ͪͶͼͽͪͬͳͽͬͳͪ͵ΒͳͻͰͪͶͪͪͳͰͫ;ͯͰ;ͭͻͱͰͺͻͳͶͳͬͷͳͲͫͰ
ͭͶͳͪ
̓ͪ
ͬͪͱͪ ͳͯͳ͵ͪͽͻ ͺͼͽΒͪΔͪ ͺͽͰͳΒͪͶͳ ͺͻͰͺͻͰ͵ͪ
ͯͼ ͺͽͰͳΒͪͶͪ Ͳͪ
ͳͽͰͭͻͪͳΒ; ͷͳͭͻͪͪͽͪ
ͺͻͰͯͼͽͪͬΓͪΒ; ͼͽͪͬͬͳ ͺͻͰͷͪ ͵;Ͷͽ;ͻͳͷ ͻͪͲͶͳ͵ͪͷͪ ͳͲͷͰΌ; ͬͯͪΔͰ ͳ
ͷͳͭͻͪͽͼ͵Ͱͺͺ;ͶͪͳΒͰ͆ͪͳͪ͵ΒͳͼͰͬͰͻͪͲͶͳ͵ͰͺͰͻͳͺͳͻͪΒ;ͯ͵Γ;ͭΒͰͲͪͪΒͪͲͪͷͭ;
ΕͼͽͼͽͬͪͻͪΔͪͽͶͰͻͪͽͰͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͰͯͻ;ͽͬͰͰͼͻͰͯͳͰ ͋Ͱ͵ͪͻͰͬͳΕ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉̻̾̈́́́̾͠
̽ͰͿͳͳͼͪΔͰͺΒͷͪͻͰͶͳͭͳΒͰͺͻͰͯͼͽͪͬΓͪͬͰͷͪͽͰͱͪ͵Ͳͪͯͪͽͪ͵ΒͰͻΒͰͻͰͶͳͭͳΒͪͼͪͷͪͺͼͰͫͳ
ͬͰͷͪͼͶͱͰͿͰͷͰ͆Ͱͼ;ͷΔͳͬ
ͻͰͶͳͭͳΒͪͺͻͰͯͼͽͪͬΓͪΒͰͯͪͯͰͶͰͷͰͪͽͪΓ;ͯͼ͵ͰͼͬͰͼͽͳͳ
ͯ;ͬͰ͵;Ͷͽ;ͻͰ
͈ΒͪͷͻͰͶͳͭͳΒͰͪͼͽͪΒͰ ͯͶͪͽͳͼ͵ͭͭͶͪͭͶͪSFMJHJP
SFMJHBSF
ͽͲͪͳͺͬͰͲͳͬͪͽͳ
ͺͻͳ
Ͱͷ;ͼͰͷͳͼͶͳͪͺͬͰͲͳͬͪΔͰͬͰ͵ͪ ͬͰͻͳ͵ͪ
ͼͪΓ;ͯͼ͵ͷͺͻͳͻͯͷ
ͯͻ;ͭͳͷͫͳΕͳͷͪͳ̹ͭͷ
̺ͰͻͪͼͰͯͪͪͼͫͳͯͰͿͳͳͰ͵ͪ;ͬͰͻͰΔͰ;ͳͼͽͳ;Ͱ͵ͰͽͬͻͯΔͰͫͰͲΔͰͰͺͻͬͰͻͰ͈ͻͰ
ͷͪ ͽͷͰ
ͽ ΒͰ ͼ;ͫΒͰ͵ͽͳͬ ͯ;ͬ ͽ;ͷͪͰΔͰ ͳͼͯͪ ͺͰͻͰͺͳΒͰ ͬͶͪͼͽͳͽͭ ͻͪͲͷͳΓͪΔͪ ͳͶͳ
͵ͷ;ͳ͵ͪͳΒͰ ͑;ΔͳΕ
ͼͽͻ
̺Ͱͻͪ ΒͰ ; ͺͻͪ͵ͼͳ ͬͻͶ ͵ͻͳͼͪ
ΒͰͻ ; ͼͬͪ͵ͯͰͬͷ
ͱͳͬͽ;ͬͰͻ;ΒͰͷ;ͬͳͰͼͽͬͪͻͳͰͭͽͼͰͳͳ͡;ͯͳͬͰͻ;Β;;ͺͻ;͵Ͱ
ͳͯͰΒͰ
ͯͰͶͽͬͻͼͽ
Γ;ͫͪͬ
ͯͻ;ͭͰΓ;ͯͰͳͪͷͰͻͰ
͵ͪͳ;ͷͭͰͯͻ;ͭͰͬͰͻͬͪͽͰͳͶͳͰͬͰͻͬͪͽͰͯͭͪΌͪΒͰ
͵ͪͽͼ;
ͻͼ͵ͺͳ ͳͶͳ ͬͰͽͳͰ ͌ ͻͰͶͳͭͳΒͼ͵ͷ ͼͷͳͼͶ;
ͬͰͻͪ ͼͰ ͯͼͳ ͪ ͯͰ ͳͻͰͭ ͯ;ͬͭ ͳͶͳ
ͷͻͪͶͭ ͽͰͷͰΓͪ ͵Βͳ ͼͰ ͯͼͳ ͪ ͬͰͻͳͼͺͬͰͼͽ ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͻͰͶͳͭͳΒͪ ΒͰ ͻͭͪͳͲͬͪͳ
ͼͳͼͽͰͷͬͰͻͬͪΔͪͳͫͭͼͶ;ͱͰΔͪ͵ΒͳͼͽͪͬΓͪΒ;̹ͭͪ;ͼͻͰͯͳͽͰ̀ͪͰ͵Ͱͯͻ;ͭͰ
ͻͰͶͳͭͳΒͪͲͪͪͬͪ
ͬͰͻͬͪΔͰ ; ͬͰΕͳ ͫͻΒ ͫͭͬͪ
ͪ ͺͼͽΒͰ ͼͫͰ ͵ΒͰ Ͱ ͺͼͰͯ;Β; Ͱ͵; ͽͻͪͯͳͳͪͶ; ͬͰͻ; ͳͶͳ
ͻͰͶͳͭͳΒ;
Ͱͭͺͻͪ͵ͽͳ͵;Β;Ͱ͵;ͬͻͼͽ;ͬͰͻͬͪΔͪͪͼͬΒͶͳͳͪͳ
ͰͬͰͲͪͲͪͻͭͪͳͲͬͪͰ
ͻͰͶͳͭͳΒͰ
͉ͰͶͳͭͳΒͪΒͰͯͻ;ͽͬͰͪͺΒͪͬͪ͵ΒͪΒͰͪͼͽͪͶͪ;ͯͫͪͺͻͬͫͳͽͰͲͪΒͰͯͳͰ
ͺͪͺͯͶͰͱͰͯͻͰ
ΌͰͳͷ Ͳͪ͵ͳͷͪ ͪͼͽͪΒͪΔͪ
ͻͪͲͬΒͪ ͳ ͰͼͽͪΒͪΔͪ ͉ͰͶͳͭͳΒ; ͷͱͰͷͯͰͿͳͳͼͪͽͳ ͳ ͵ͪ ͯ;ͬ;
ͺͬͰͲͪͼͽͯͻͰΌͰͰͲͪΒͰͯͳͰ Γ;ͯͳ ͼͰ͵ͳͷ ͬͳͳͷͫͳΕͰͷ
ͯͼ̹ͭͷ ͑;ΔͳΕ
ͼͽͻ
̹ͭΒͰΓ;ͯͼ͵ͪͲͪͷͳͼͪͰ͵ΒͪͽͺͻͳͻͯΒͳͶͳͲͰͷͪΓͼ͵ΒͼͳͶͳ͉ͰͶͳͭͳΒͪΒͰͫͶͳ͵
ͯͻ;ͽͬͰͰͼͬͰͼͽͳ;͵ͷͰͼͰͺͻͳͻͯͰͳͯͻ;ͽͬͰͰͼͳͶͰͺͻͳ͵ͪͲ;Β;͵ͪͪͽͺͻͳͻͯͰ
ͰͲͪͬͳͼͰ
ͯͬͰ͵ͪ
ͺͻͳͻͯͰͳͳͼͽͻͳΒͰ͊ͬͪ͵ͪͻͰͶͳͭͳΒͪͺͯͻͪͲ;ͷͰͬͪͬͳͰͳͶͳͷͪΔͰΒͰͯͼͽͪͬ;ͰΔͰ
͵ΒͰͼͰͯͼͳͪͼͬͻ;ͳͼ;ͽͳ;ͼͬͰͭͪͺͼͽΒͰΕͰͭ
̸̸̸͈͇̺͉̻͇͉͉̺͇̾̈́́́̾́̾͆́͊͋́͊̓́̀͢͠͠͠͠
̺ͰͻͬͪΔͰ;ͪͽͺͻͳͻͯͪͫͳΕͪͳͺΒͪͬͰͯͪͽͳͻͪΒͳͲͺͻͪͳͼͽͻͳΒͼ͵ͭͺͰͻͳͯͪ
ͯͼͯ
ͼͪͷͰͺΒͪͬͰͬͰ͵ͪ͋ͪΒͫΓͰͯ͵;ͷͰͽ;Β;ͼͶͳ͵Ͱ͵ΒͰͼͰ ͷͭ;ͪΕͳͪͲͳͯͬͳͷͪͺͰΕͳͰ̸Ͷͽͪ
ͷͳͻͪ;͑ͺͪͳΒͳ
ͪ͵ΒͳͷͪΒͰͷͭ;ΕͰͬͳͯͰͽͳͺͻͰͯͼͽͪͬͰͱͳͬͽͳΔͪ͐ͬͰ͵ΒͰͬͰͻͬͪ;ͺͼͽΒͪΔͰ
ͪͽͺͻͳͻͯͳͼͳͶͪ͵ΒͰΕͰͷ;ͺͷΕͳͯͪͺͬͰΕͪ;Ͷͬ
ͪͺͷΕ;ͼͶͳ͵ͪΒͰͬͰͻͬͪͯͪͼͰͼͽͬͪͻ;ΒͰ
͵ͽͪ͵ͽͳͲͷͰΌ;ΔͰͭͪ ͬͰ͵ͪ
ͳ͢Ͱͭͪ ͪͽͺͻͳͻͯͭ
͊ͷͪͻͽ
ͼͽͻ
͈ͻͬͳͫͶͳͳͻͰͶͳ
ͭͳΒͰΒͪͬΓͪΒ;ͼͰΒ;ͺͻͬͫͳͽΒΓ;ͯͼ͵ΒͲͪΒͰͯͳͳ͵ͪͺͼͶͰͯͳͪͬͰ͵ͬͭ;ͬͳΌͪΔͪͯͪͼͰͷ
ͭͰͼͽͬͪͻͳ;ͺͻͳͻͯͳͯͰͪͬͪΒ;ͳͫͰͲΔͰͭͬͰͬΓͰͳͯͪͪͽͰͺΒͪͬͰͰͷͱͰͳͽͳͯͪ;ͽͳͰ
ͳͽͳͯͪͳ͵ͽͻͶͳͰ
ͷͪ͵Ͷͳ͵ͼͰͽͻ;ͯͳ͋ͪ͵ͼ;;ͬͰ͵ͬͷ;ͷ;ͪͼͽͪͶͳͺͻͬͳͫͶͳͳ
tͫͭͬͪi
͵Βͳͼ;ͼͳͷͫͶͳͲͬͪͶͳΒͰͯͳͼͽͬͰͰͷΕͳ͵ΒͰͼ;ͬͰͻͰͬͶͪͯͪΒ;ͬͰ͵ͬͳͷͺͼͽΒͪΔͰͷ
͐ͬͰ͵ΒͰͪͼͽΒͪͯͪͬͰͬͳͰͼͳͶͰ;ͷͳͶͼͽͳͬͳͷͶͳͽͬͪͷͪͳͱͻͽͬͬͪΔͰͷ
̸̺͇̺͊͋̾͆́ͣ
̸͇̺̓̾͆́ͣ͡: ̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βw
͊ͬͰͼͽͻͰͶͳͭͳΒͳͼͰͷͰΔͪͶͪͼͻͪͲͬΒͰͷΓ;ͯͼ͵ͰͳͬͳͶͳͲͪͳΒͰ͋ͪ͵ͪͬͫͶͳ͵ͼͬͰͼͽͳΕͰ͵ͪͼͳΒͰ
ͺͻͰͻͪͼͽͳ;ͯͻ;ͭͪͳΒͳͬͳͯͼͬͰͼͽͳ
ͺͻͰͼͬͰͭͪͻͪͳͪͶ;ͳͪ;;ͼͬͰͼͽ
͊͌͆́͋́́͑́́͋́
͆ͪͺͻͬͳͺͭͶͰͯ
ͺͼͽΒͳΒͰͯͪͷͶͳͽͪͳͼͶͪͷͼ͵ͪͬͰͻͪ;ͼ;ͽͳͳ
ͼͬͪ͵ͳͷ;ͼͶͳͷͪͬͰͻ;ΒͰ
; ͳͼͶͪͷͼ͵ͳ ͳͯͰͪͶ ̸Ͷͳ
; ͺͻͪ͵ͼͳ
ͺͶͳͽͳ͵ͳ ͳ ͳͼͽͻͳΒͼ͵ͳ Ϳͪ͵ͽͻͳ ͯͺͻͳͰͶͳ ͼ; ͼͽͬͪͻͪΔ;
ͻͪͲͶͳ͵ͪ;;ͽͪͻͽͰͲͪΒͰͯͳͰ͉ͪͲͶͳ͵Ͱͼ;
ͺͻͰͼͬͰͭͪ
ͼͳΒͪͶͰͳ͵;Ͷͽ;ͻͰͺͼͬͷ͵ͪͻͪ͵ͽͰͻ;
́ͪ͵ͺͼͽΒͰͷͭͰͷ;ͼͶͳͷͪͼ͵ͰͼͰ͵ͽͰ
ͭͶͪͬͪͺͯͰͶͪΒͰͪͼ;ͳͽͰͳͳͳͽͰ͊;ͳͽͳͳͰ
͵ ͷ;ͼͶͳͷͪͼ͵ͭ ͼͽͪͬͳͽͬͪ ; ͼͬͰͽ;
ͪ ͳͳͽͳ ͵ ͊;ͽͳͼ͵Ͱ ͻͪͲͶͳ͵Ͱ ͳͲͷͰΌ;
Δͳͼ;ͷͳͳͷͪͶͰͳͽͳ;ͼͰͫͳͪΒͪͳͺͻͪ͵ͼͰ́ͷͪͽ;ͳͰ͵ͳͯͻ;ͭͳͻͪͲͶͳ͵ͪ;ͳΒͪͼͪͷͪ
Ͱͼͽ
Ͳͪͼͬͪͳͪ͵;Ͷͽ;ͻͳͷͿͪ͵ͽͻͳͷͪ
ͼͷͪͶͯ͵ͽͻͳͪͻͭͲͪͪΒͪ /BTS
ͼͽͻ
͑ͳͳͽͳ ͼ; ͵Ͱͽͻͳͼͪͳ ; ́ͻͪ;
Β;ͱͷ ́ͻͪ͵; ͳ ͠;ͱΒ ̸ͲͳΒͳ ͇ͯͶͳ͵;ΒͰ ͳ ͼͰΕͪΔͰ
Ͱ͵ͼ͵Ͷ;Ͳͳͬͼͽͳ ͈ͻͰͷͪ ;ͰΔͪͳͷͪ ͳͲ ͻͰͯͬͪ ͳͳͽͪ
ͳ ͼͰͫͰ ͬͳͯͰ ͵ͪ ͳͲͪͫͻͪͰ ͪͶͪͼͼͪ
͵ΒͳͱͳͬͰͷͰΌ;ͷͪͼͷ ͪͶͪͷͷͪ
ͷ;ͼͶͳͷͪͪ
̺ͰͻͬͪΔͪͳͳͽͪ;ͼͻͰͯͼͻͰΌͰͪͼ;ͪͶͳ͵̸ͶͳΒ͈ͪ̓ͪͼͶͪͳ͵ͬͻΌͪ͵
ͲͰͽ
ΒͰͫͳͳͺͻͬͳ
ͷ;ͼͶͳͷͪͷ;͵ͪͻ̹ͪͳΒͰͳͺͼͶͰͯΔͳ;ͳͲ;ͯͰͽͳͻͳͺͻͪͬͬͰͻͰͪͶͳͿͰ͵Βͳͼ;ͪͼͶͰͯͳͶͳ
͈ͼͶͪͳ͵ͪ͵ͪͬͶͪͯͪͻͳ;;ͽͪͻͳͼͶͪͷ̸ͪͶͳΒͰͬͪͪͻͳͲͷͪ
͵ΒͪΒͰͺͯͻͪͲ;ͷͰͬͪͶͪͬͳͽͰͽͬͳͷ;ͯ
ͻͼͽ
ΒͰͼͽͰͫͰͼͺͻͰ͵ͻ͈ͪͼͶͪͳ͵ΒͰΔͰͷ;ͭͬͻͳtͪ͠ͼͪͷͭͻͪͯͲͪΔͪ
̸ͪͶͳΒͰΔͰͭͬͪ͵ͪͺͳ
Βͪi ̓ͻͫͰ
ͼͽͻ
̸Ͷͳ
ΔͰͭͬͪ ͱͰͪ ͍ͪͽͳͷͪ
ͳ Δͳͬͪ ͯͬͪ ͼͳͪ
ͷ;Ͱͳ͵ͪ
͎ͪͼͪ ͳ
͎;ͼͰͳ
ͺͻͰͯͼͽͪͬΓͪΒ;ͭͶͪͬͰͶͳͼͽͳ;ͳͳͽͼ͵ΒͽͻͪͯͳͳΒͳ͢ͳ;ͬͰͶͳ͵ΒͷͰͻͳͺͽ;Β;ͳ
ͼ;ͳͽͳ͑ͳͳͽͳͬͰͻ;Β;;ͽͯͪΒͰ͈ͼͶͪͳ͵ͳͲͪͫͻ̸ͪͶͳΒͪͲͪͼͬͭͪͼͶͰͯͳ͵ͪͳͯͪΒͰͲͫͭͽͭͪ
ͫͳͳͺͻͬͳͪͶͳͿ̸ͪͶͳΒͰΒͰͯͳͳͪͶͳͿͪ͵ͭͪͺͻͳͬͪͽͪΒ;ͳͳͳͽͳͳͼ;ͳͽͳ͑ͳͳͽͳͯͫͪ;Β;
ͺͻͬͪͽͻͳͪͶͳͿͪͽͪͺͯͬΌͼͽͬͷ̸ͫ;̹Ͱ͵ͻͪ
͇ͷͰͻͪͳ͇ͼͷͪͪ
͌Ͳͻͳͻͪͼ͵ͶͪͳͲͷͰΌ;ͳͳͽͪͳͼ;ͳͽͪͷͭ;Ͳͪ;ͯͳͽͳͰ͵ͭͰͷ;ͼͶͳͷͪͪ
ͪͶͳͼ;ͳͫͳͶͳ
ͯͰͽͻͪͶͭͲͪͪΒͪͲͪΔͳͬͻͪͲͳͶͪͱͰΔͰ͑ͳͳͽͳͬͰͻ;Β;ͯͪΒͰ̸ͶͳͽͻͰͫͪͶͯͪͫ;ͯͰͺͻͬͳ
ͪͰ
ͰͽͬͻͽͳͪͶͳͿͪͳͼͶͪͷͪͪ͵͈ͼͶͪͳ͵ͪ
ͰͼͪͷͲͫͭͽͭͪͽΒͰͲͪͼͶ;ͱͳͽͪ͵ͬͳͷͰͬͪ
ΔͰ
ͬͰΕͳͲͪͽͽΒͰͫͳ͈ͼͶͪͳ͵ͬͲͰͽ̽ͪΒͰ̸ͶͳͫͳͺͻͬͳͪͶͳͿͪ
ΔͰͭͬͼͳ͎;ͼͰͳͫͳͫͳ
ͪͶͳͿͪ;ͷͰͼͽͪ͠Ͳͳͯͪ
ͬͰ͵ͪ͵ΒͳΒͰͪͻͰͯͳ͎;ͼͰͳͬ;ͼͷͻͽ͵ͯ̓ͪͻͫͪͶͰ
ͅͽͳͬͷ;ͰͳͽͬͪΒͰͯͰͽͻͪͶͭͲͪͪΒͪͲͪͳͳͽͰ͵ΒͳͬͰͻ;Β;ͯͪΒͰ
ͺͰͬͳ̸ͯͶͳΒͪ
ΒͰͯͪͪͰͼͽͯͯͬͪͪͰͼͽΔͳͬͳ́ͷͪͷͪ ͽΒ̸ͶͳͳΔͰͭͬͳͪͼͶͰͯͳͳ
;ͷͻͶͷ;Ͱͳ͵ͷͼͷͻΕ;
̈́ΒͪͶͼͽ͈ͼͶͪͳ͵ͬΒ͵;Εͳ
ͳͶͳ̸ͶͳΒ;ͳΔͰͭͬͳͷͺͽͷͳͷͪ
ͳͳͽͰͷͰΓͬͰͼͰ͵ͽͰ͊ͪͷͪ
ͻͰͳͪͲͪͳͺͻͳͼͽͪͶͳͰͳͯͼͳͼͰͪͰ͵ΒͳͺͯͻͱͪͬͪΒ;̸ͶͳΒͪ ̓ͻͫͰ
ͼͽͻ
͑ͳͳͽͳͬͰͻ;Β;;ͽͯͪΒͰͼͬͪ͵ͭͬͭͬΌ;ͲͪΒͰͯͳͰͷͻͪͳͲͪͫͻͪͽͳͺͻͰͽͯͳ́ͷͪͷ
͵ͪ
ͳͯͪΒͰͷͻͪͫͳͽͳ͈ͼͶͪͳ͵ͬ
ͺͪͼͽͭͪͳ̸ͶͳΒͰͬͺͽͷͪ͵̀ͪͼ;ͳͽͰͪͶͳͿͰͳͷͪΒ;
ͺͻͰͼͬͰͭͪ
ͺͶͳͽͳ͵;ͷῈͪͳͳͽͰΒͰͷͭͬͪͱͳΒͳΔͳͬͻͰͶͳͭͳΒͼ͵ͳͪ;ͽͻͳͽͰͽ͇ͳ ͫͳ
ͼͽͭͪ
ͼͷͪͽͻͪ
Ͷͳ̸ͶͳΒͰͬͭͼͳ͎ͪͪͼͪͪͲͪ́ͷͪͷͪͪ͵ͳ͵ͪͯͬͪΒͰͫͳͳͷͪͺͶͳͽͳ͵ͳ;ͽͳͪΒ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉̓͌̽́
̓;ͻͯͳͼ;;7**ͬͰ͵;ͺͻͳͷͳͶͳͳͼͶͪͷͪ͵ͪΒͰͲͯͰ̸ͻͪͺͪ
͵ͪͳͼͽͪͶͳͪͻͯͳ;Δͳͬͷ
ͼ;ͼͰͯͼͽͬ;͆ͪΒͬͰΕͳͯͰΔͳͺͻͳͺͪͯͪͼ;ͳͽͳͷͪ
ͽΒͳͷͪ͵ΒͳͺͻͳͲͪΒ;ͺͻͬͭ͵ͪͶͳͿ;̸ͫ;̹Ͱ͵ͻͪ
ͲͪͪͼͶͰͯͳ͵ͪͺͻͻ͵ͪtͼ;ͪi– t͵ΔͳͭͪͳͻͰͳi̓;ͻͯͳͼ;ͼͶͰͯͫͰͳͳͪͿͳΒͼ͵ͰͷͰͲͰͫͰ
ΒͰͯͰ
ͯͰͽͳͻͳͺͻͳͲͪͽͰ;ͼ;ͳͽͼ͵ͷͼͬͰͽ;̀ͪͻͪͲͶͳ͵;ͯͼͽͪͶͳ
ͬͪΒͰͼͺͰͳͿͳͪͺͬͻͰͷͰ;
Β;ͽͪͻΔͰͷͶͳͽͬͰ
ͪͳ;ͯͻͱͪΔͪͻ;͵;ͺͻͳͷͶͳͽͬͳͳͺͽ;ͷͪͰΔ;ͭͻͰ͇ͪͼͳͬͪͪͿͳΒͼ͵Ͱ
ͷͰͲͰͫͰ ΒͰ ͳͷͪͷ ͅ;ͪͷͰͯ ͳͫ ́ͯͻͳ ͰͶ͑ͪͿͳ
ͷ;ͼͶͳͷͪͼ͵ͳ ͺͻͪͬͳ͵ ͳͲ 7*** ͬͰ͵ͪ ͑ͪͿͳ ΒͰ
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ͽΒtΓ;ͯͳͳͼͽͳͰi #FVJOFTTFO
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ͱͳͬͰͶͪͳͻͷͅͰͼͺͽͪͷͳΒͰͳ̓;ͻͯͳͼͽͪͪͯ7***ͬͰ͵ͪͺͻͰͬͰͰͻͰ͈Ͱͽ͵ͷͳͺͻͰͶͳ
ͼ;;́ͲͻͪͰͶͳͯͪͪͼͳͳͷͪ͵ͳΓͪͯͪ .D%PXBMM
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ͯ͵ΒͳΒͰΒͰͯͪͫͳͅͰͶͰ͵͈ͪ; Ͱ͵ͪͯͪ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͼ;ͪͯͻ;ͭͰͷͰͽͯͰ ΒͰͼͽͰͽͽ ͺͯͪͳͺͽͳ; ͯͼͪͷͰͭͻ;ͺͰ
ͫͰͲ ;ͪͺͻͰͯͯͰͿͳͳͼͪͳ
ͼͽͻͳ͵ͽͳͺͻͪͬͳͶͪ
ͲͪͽͳͷͽͫͰͲͫͰΌ;ΒͰͷͭͰͼͽͪͼͬ;ͼͶͳͳͳͽͰͻͰͼͬͪΔͪͳͷ
ͭ;Εͪͬͪ ͿͶͰ͵ͼͳͫͳͶͼͽ ̀ͪ ͪͯͰ͵ͬͪͽ Ϳ;͵ͳͳͼͪΔͰ ͺͽͻͰͫ ΒͰ – ͭͻ;ͺͪ
͵ΒͰ ͫͻΒͰ –12
Ͷ͈ͪͬͪͼͰͫͪΒͰͬͻͰͯͼͽͬͰͷͰͽͯͰΒͰͻͷͭ;Εͪͬͪͯͫͻ;͵ͷ;ͳ͵ͪͳΒ;
ͳͼ͵ͻͰͰͳͼ͵ͪͲͰͳ
ͯ;ͫΓ; ͪͪͶͳͲ; ͷͽͳͬͪͳͳ Ϳͪ͵ͽͻͪ ͵ͪ ͺͻͰͯͳ͵ͽͻͪ ͼͽͪͬͬͪ ͳ ͺͪͪΔͪ ͍͵;ͼ ͭͻ;ͺͪ ΒͰ
ͻͭͪͳͲͬͪͪͪͽͰͷ;͵ͿͶͳ͵ͪͽͪͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βͼͬͳͽ͵ͷͳͲͫͰͭͶͳͽͬͪ
͈ͻͳͭͯͪ ;Ͳͻͪ͵ ͳͳͶ ΒͰ ͷͳͭͻͪͪͽͪ ͈ͻͳͬͪͽͭ Ͱͽͻͪ ; ͈ͻͰͰͬ; ͷͳͭͻͪͽͳ ͷ;͵ͭ
ͺͶͪ
Ͱͽͳͻͳͭͻ;ͺͰͺͶͪͬͪ
ͻͪͲͶͳͳͽͳͻͰͶͳͭͳΒͼ͵ͳͺͻͰͯͰΓͰΔͪͳͳͽͪ
ͼ;ͳͽͪ
̓;ͻͯͪͳ
ΒͰͲͳͯͪ
ͳͲ̸ͬͭͪͳͼͽͪͪ
́ͻͪ͵ͪ
͊ͳͻͳΒͰͳ͈ͪ͵ͳͼͽ͈ͪͪͯͪͳͼ;ͯͫͳΒͰͳͺͼͽͪͬΓͪΔͰͷͺͳͽͪΔͪ
ͷͯͰͻͪͽͻͪͭͻ;ͺͳ;ͲͺͷΕͺͻͰͬͯͳ͍ͪ͵;ͼͭͻ;ͺͰͳͯͳͼ͵;ͼͳΒͰ;ͭͻ;ͺͳͼ;ͽͻͪΒͪͶͰͰ͵ͳ
ͷͳ;ͽͪͬͻͰͷͰͼ͵ͳ
ͫͰͲͰ͵ͳͭͻͪͳͪͬͪΔͪ
ͬͰΕ͵ͪͯͼͪͷͳͳͼͺͳͽͪͳͳͺͻͰͰͯͪͼ;ͼͬͰͻͰ͵Ͷͳ
ͽͼ;ͳͷͪͶͳ͈ͻͬͪͿ͵;ͼͭͻ;ͺͪΒͰͼͺͻͬͰͯͰͪͪͯͳͼͺͳͽͪͳͳͷͪͳͲ̸ͬͭͪͳͼͽͪͪͺͻͰͶͳͭͳΒ
ͼ͵ΒͺͻͳͺͪͯͼͽͳͳͳͽͪͯͅͰͻͪͽͻΒͰͫΒͪͼͳ͵ΒͳΒͰͻͪͲͶͭͬͭͪͳͪͳͼͺͳͽͳͬͪΔͪͳͼͬͻ;
ͳͼͽͻͪͱͳͬͪΔͪ
;ͲͺͷΕͺͻͰͬͯͳͪͯͅͰͻͪͽͻͺͻͳͽͪͺͳͽͪΔͰͺͻͰͬͯͳ;ͪͼͻͺͼ͵ͷΒͰͲͳ
͵;
ͪͺͻͰͬͯͳͶͪͺͻͰͬͰͯͰͺͳͽͪΔͰͪΒͰͲͳ͵;ͲͪͬͳͼͼͽͳͯͻͰͶͳͭͳΒͼ͵Ͱͭͻ;ͺͪͳΒͰͳͽͪͪͻͪͺͼ͵ͳ
ͿͪͻͼͳͳͶͳͺͪͽ;ΒͰͲͳ͵
ͷͳͭͻͪͽͳ;ͭͻ;ͺͳͯͳͼ͵;ͽ;Β;
Ͳͪͺͳ;ͼͬΒͪͳͼ͵;ͼͽͬͪͪ;ͪͺͻͰͯͯͪͽͷ
ͺͪͺͳͻ;
ͲͪͽͳͷͺͻͳͽͪΒ;ͺͻͰͬͯͳ;ͯͭͬͻͪͺͳͽͪΔͰ;ͰͶͼͽͳ
ͭͪͺͻͰͬͰͯͰ
ͪͷͯͰͻͪͽͻ
;ͺͳͰͯͭͬͻ;ͼͬͰͼ͵;͆ͪͽͪΒͪͳΒͰͼͺͻͬͰͯͰͽ͵ͳͼͽͻͪͱͳͬͪΔͪͼͪͼͬͪ͵ͳͷͪͻͰͯͳͷͺͳͽͪ
ΔͰͷͳͯͭͬͻͷ;ͼͬͰͰͽͻͳͿ͵;ͼͭͻ;ͺͰ
ͻͪͲͶͳͳͽͰͻͰͶͳͭͳΒͼ͵Ͱͺͻͳͺͪͯͼͽͳ
̽ͻ;ͭͪ Ϳ͵;ͼ ͭͻ;ͺͪ ΒͰ ͫͳͶͪ ͼͪ ͳͼͺͳͽͪͳͳͷͪ ͳͲ ͈ͪ͵ͳͼͽͪͪ
ͺ ͻͰͶͳͭͳΒͼ͵Β ͺͻͳͺͪͯͼͽͳ
ͼ;ͳͽͪ
ͽͻͰΕͪ ͼͪ ͳͼͺͳͽͪͳͷͪ ͳͲ ́ͻͪ͵ͪ ͺ ͻͰͶͳͭͳΒͼ͵Β ͺͻͳͺͪͯͼͽͳ ̓;ͻͯͪ ͳ Ͱͽͬͻͽͪ Ϳ͵;ͼ
ͭͻ;ͺͪΒͰͫͳͶͪͼͪͳͼͺͳͽͪͳͳͷͪͳͲ͊ͳͻͳΒͰͺͻͰͶͳͭͳΒͼ͵ΒͺͻͳͺͪͯͼͽͳΒͰͲͳ͈ͯͪͳͽͪΔͪͼ;ͫ;ͬͪ
ͽͪͶͪͰͽͻͳͯͷͰͪͻͰͶͳͭͳΒͪ
Ͱͽͳ͵ͪͺͻͳͺͪͯͼͽ
͵ͿͶͳ͵ͽͳͳ͵;Ͷͽ;ͻ͈ͪͯͪͳͼ;ͫͻͪΌͰͳ
͵ͬͪͶͳͽͪͽͳͬͷͷͰͽͯͷ
ͪͽ͵ͳͺͻͰͯ;ͻͪͺͳͽͪΔͪͼ;ͫͳͶͳͪͼͶͰͯͰΕͳ
1. ͌͵Ͷͳ͵ͳͷͭͻ;ͺͪͷͪͺ;ͽ;ΒͰͽͰ
ͳΒͰͼ;ͶͳͬͪͰͭͻ;ͺͰͻͰͶͳͭͳΒͼ͵ͳͷͰͬͳͽͰ
2. ͈ͻͰ͵Ͷͳ͵ ͼͽͰͯͶͳ;͊ͻͫͳΒ;
ͳ͵ͪ͵ͬͪͼ;ͬͪͪͳͼ͵;ͼͽͬͪͬͯͰ
3. ̓ͪ͵ͬͪͼ;ͬͪͪͳͼ͵;ͼͽͬͪͪͺ;ͽ;ͯ͊ͻͫͳΒͰ
4. ̽ͪͶͳΒͰͫͳͶͻͰͶͳͭͳΒͼ͵ͳ͵ͿͶͳ͵ͪͽͪͽ͵ͷͺ;ͽͪ
5. ̽ͪͶͳͺͼͽΒͰ͵ͿͶͳ͵ͽͳͷͰΌ;ͬͪͷͪͪͻͰͶͳͭͳΒͼ͵ΒͼͬͳͬͯͰ;̓ͪͷͺ;
̽ͪͶͳͺͼͽΒͰͻͰͶͳͭͳΒͼ͵ͳ͵ͿͶͳ͵ͽͳͷͰΌ;ͬͪͷͯͰͷ
7. ̽ͪͶͳͷͳͼͶͳͽͰͯͪͪ͵ͼͽͳͭͰͽͰ;ͱͰΓͰ;ͲͰͷΓ;
ͯͪΕͰͽͰͼͰͼͶͫͯͳͽͳ͵ͿͶͳ͵ͪͽͪͷͰΌ;
ͬͪͷͪ
ͳͼͽͻͪͱͳͬͪͳ ͺͻͫͶͰͷ ͍͵;ͼ ͭͻ;ͺͪ ͵ͪ ͪ;ͪ ͷͰͽͯͪ ͳͼͽͻͪͱͳͬͪΔͪ
ͯͰͿͳͳͰ ͼͰ ͵ͪ ͵ͬͪͶͳͽͪͽͳͬͳ
ͫͶͳ͵ ͳͼͽͻͪͱͳͬͪΔͪ ͳΒͳ ΒͰ ͵Γ;ͳ ͳͲͬͻ ͪͪͶͳͲͪ ͳ ͳͽͰͻͪ͵ͳΒͪ ͷͰΌ; ͳͼͺͳͽͪͳͳͷͪ ͈ͻͰ ͺͰͽ͵ͪ
ͼͺͻͬΌͰΔͪͿ͵;ͼͭͻ;ͺͪ
ͷͯͰͻͪͽͻͬͯͳͽͰΓͼͰͺͻͰͯͼͽͪͬΓͪ
ͫΒͪΔͪͬͪͳͼͺͳͽͪͳͳͷͪͽͰͷ;ͳͳΓͬͭ
͵ͬͪͶͳͽͪͽͳͬͭͳͼͽͻͪͱͳͬͪΔͪ .SBWBL
̸̺͇̺͊͋̾͆́ͣ
̸͇̺̓̾͆́ͣ͡: ̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βw
̸̸̸̸͉͉̺̾̀͌̈́͋͋́́͊͋̿́͢
̽ͫͳΒͰͳ ͻͰͲ;Ͷͽͪͽͳ ͼ; ͵ͪͽͰͭͻͳͼͪͳ ͺͻͰͷͪ ͯͱͳͬΓͰͷ ͳͼ͵;ͼͽͬ; ͷͳͭͻͪͽͪ
ͬͻͼͽͳ ͵
ͿͶͳ͵ͪͽͪͳͻͰͪͬͪΔ;͵ͿͶͳ͵ͪͽͪͷͰΌ;ͻͰͶͳͭͳΒͼ͵ͳͷͺͻͳͺͪͯͼͽͳͷ̸ͪͪͶͳͲͷͯͭͬͻͪͯͶͪ
ͲͳͷͯͼͶͰͯͰΕͳͺͯͪͽͪ͵ͪ͆ͪΒͰΕͰͭͻ;ͺͰ;͵Βͳͷͪͼ;ͺ;ͽͬͪͶͳͯͼͬͭͷͰͼͽͪͯͯͻͰͯͳͽͪ
ͫͳͶͰͼ;ͯͪΒͷͪΔͰͶͪͬͪ;ͭͻ;ͺͳ
ͺͪͼͬͰͯͶͪͬͪ
͵ΒͰͼ;ͫͳͶͰͻͰͶͳͭͳΒͼ͵ͳͷͰͬͳͽͰ
ͳͼͪͼͽͪͬΓͰͰͯͳͳͽͪ
ͼ;ͳͽͪ
ΒͰͲͳͯͪͳ̓;ͻͯͪ͆Ͱ͵ͳͯΔͳͼͰͽͻͰ;ͽͪͶͪͲͰ;͈ͻͳͬͪͽͷ
Ͱͽͻ;;͈ͻͰͰͬ;ͪΒͷͪΔͰͯͬͪͷͰͼͰͪ ͷͪΔͳͫͻΒΔͳ
ͪͪΒͬͳͰͷͰͼͰͳ;̓ͪͷͺ;
͵ͪ͵ͼͰͯͰ
ͳͰ͵ͪΒ;ͼͬΒͻͰͯͲͪͺͻͰͶͪͲͪ͵;ͼ;ͼͰͯ;ͪͅΌͪͻͼ͵;
ΒͰͻͼͬͰͽͳͯͰͺͬͰΕ;ͻͰΌͰͳͷͼͺͳͼ͵ͬͳͷͪ
͈ͼͽΒͰ ͺͯͰΓͰͪ ͳͼ͵;ͼͽͬͪ ͼͰΕͪΔͳͷͪ ͬͯͰ ͳͲͷͰΌ; ͳͳͽͪ
ͼ;ͳͽͪ
ΒͰͲͳͯͪ
̓;ͻͯͪ – Ͷͪ ͳ
ͯͫͻ͈ͪͻͬͰͭͻ;ͺͰ ͳͳͽͳͳͼ;ͳͽͳ
ͼͰͼͰΕͪΒ;ͬͰͷͪͶͰͳͰͷͪΒ;ͷͭͶͰͺͳͳͼ͵;ͼͽͪͬͪͬͯͰ
;͈ͻͳͬͪͽͷͰͽͻ;;͈ͻͰͰͬ;;ͼͷͳͼͶ;ͰͼͶͫͯͰ
ͺͽΒͰ̓ͪͷͺͺͶ;ͲͪͽͬͻͰͭͽͳͺͪͳ;
Δͳͷͪͫ;ͯͳͼͰΕͪΒ͵ͪͯͪͼ;;Ͳͪͽͬͻ;
ͯ͵ͼ;Ͱ͵ͳͷͳͭͻͪͽͳ;ͯͻ;ͭͳͷ͵ͪͷͺͬͳͷͪ;͊ͻͫͳΒͳͯͫͳ
ΒͪͶͳͳͫͪͽͳͰ
ͺͪͳͰͷͭ;ͯͪͳͲͯͬΒͰͶͰͺͪͳͼ͵;ͼͽ̻ͬͪͻ;ͺͰΒͰͲͳͯͳͳ̓;ͻͯͳͭͬͻͰͶͰͺͳͷͳͼ͵;
ͼͽͬͳͷͪͬͯͰ͵ͯͪͼ;͈ͻͳͬͪͽͷͰͽͻ;;͈ͻͰͰͬ;
ͪΒͫͻͳͲͳͲͪΔͳ
;ͷͪͷ͵ͪͻͪ͵ͽͰ
ͻ;ͳͺͷΕͳ͵Β;ͼͷͳͷͯͼͪͯͪͺͻ;ͱͳͶͳͺͻͰ͵ͰͬͶͪͯͳͳͻͭͪͳͲͪͳΒͪ͵ΒͰͻͪͯͰ;̓ͪͷͺ;
͆ͪΒͰΕͰͪͬͯͰͫͻͳͭ;ͷͰͯͳͳͼ͵ͭͼͫΓͪͪͷͫ;ͶͪͽͰ͵Β;ͳͷͪͷ
Ͳͪͽͳͷͻͪ;͵Β;ͳͷͫͰͲ
ͫͰΌ;ΒͰͷ
ͺͻͼͽͻ;͵ͷͰͼͰͪͶͪͲͰͳͺͻͬͯͰͬͰͶͳ͵ͳͯͰͬͻͰͷͰͪ ͆ͪΒͬͳͰͼ;ͲͪͬͪͶͳͪͫͻͳ
Ͳͳ͵Β;ͺͻ;ͱͪͷΔͳͬΒͯͰͳ;ͬͰΕͪͺͻͪͬΓͰͳͷͯͰͳΒͳͷͳͭͻͪͳͪͷͪͯͼͽͻͪͰͰͬͶͪͯͳͳ
ͻͪͭͳͲͪͳΒͪ͋ͪ͵ΌͰͼͬͰͭͻ;ͺͰͪͬͯͰͬͰͷͪͶͪͳͼ͵;ͼͽͬͪͽ͵ͷͺ;ͽͪ͵ͻͲͲͰͷΓͰ͵ΒͰͼ;ͼͰ
ͪͶͪͲͳͶͰ ͪ ΔͳͬΒ ͻ;ͽͳ ͺ;ͽͪ ͆ͪΒͰΕͪ ͳͼ͵;ͼͽͬͪ ͼ; ͫͳͶͪ Ͱͭͪͽͳͬͪ ͳ ͬͻͶ Ͷͪ
ΒͰͻ ͼ; ͼͰ
ͺͻͰͷͪΔͳͷͪͶͰͺͯͳͶͳ;̹;ͭͪͻͼ͵Β
ͼͽͪͬͳͳͼ;ͳͺͳͱͪͬͪͶͳ
ͽ;͵Ͷͳ
ͺΓͪ͵ͪͶͳ
ͷͪͶ
ͽͻͰͽͳͻͪͶͳ ͿͳͲͳ͵ͳͳͺͼͳͳ͵ͳ
ͽͪ͵ΌͰͼ;ͳͷͪͶͳͺͻͫͶͰͷͪͳͼΔͳͬͷͺͶͳͳΒͷ
͵ΒͪͳͷΒͰ
ͯ;ͲͳͷͪͶͪͼͽͬͪͻͳ
ͬͪͳͷͫͳͶͰͽͰͶͰͿͰ͆ͪΒͬͳͰͺͻͫͶͰͷͪͳͷͪͶͳͼ;;̹;ͭͻͪͼ͵Βͼ͵ͻͳ
Β;ͷͪͻͳͷͪ͵Βͳͼ;ͳͬͯͳͶͳͯͭͻͪͳͰͰͯͪΒ;Εͳͳͷͻͪ;
ͬͯ;ͳͯͷͻͽ͵ͷͺ;ͽͪ
Ͱ͵ͳͼ;
ͳͷͪ͵ͺͻͰͽͳͶͳͼͷͻΕ;
ͽ;͵Ͷͳͳ
ͺͪͳͼͽͪͬΓͪͶͳ;;ͷͳͼͪͷͰͯ͵ͳͺͶͳͳΒͪͰͫͳͺͻͪͶͪ
ͳͬͻͪͽͳͶͪ;Δͳͬ͵ͪͷͺͳͲ ͵ΒͰͭͼ;ͫͰͱͪͶͳ͌ͷͪΔΒͷͰͻͳΒͰ͵ͯͪͳͳͼͺͳͽͪͳ͵ͪͫͳͶͶͳ
ͳͼ͵;ͼͽͪͬͪͽ͵ͷͺ;ͽͪ͵ͻͲ̻ͻ͵;
ͪͅ͵ͰͯͳΒ;ͳ͊ͻͫͳΒ;̻ͻ;ͺͰͳͳͽͪͳͼ;ͳͽͪͳͷͪͶͰͼ;͵
ͿͶͳ͵ͽͰͽ͵ͷͺ;ͽͪ
ͪΒͰΕͰͼ;ͽͫͳͶͳͬͰͻͫͪͶͳ͵ͿͶͳ͵ͽͳͷͪͶͰ
ͼͳͽͰͺͻͰͺͳͻ͵Ͱ͵ͪ͵ͳ
ͪͬͯͰ
ͯ͵̓;ͻͯͳͳΒͰͲͳͯͳͽͪ͵ͬͪͳͼ͵;ͼͽͬͪͽ͵ͷͺ;ͽͪͳͼ;ͳͷͪͶͳ;ͼͬΒͳͷͭͻ;ͺͪͷͪ͵ΒͰͼ;ͫͳͶͰ
ͷͰͬͳͽͭ͵ͪͻͪ͵ͽͰͻͪ̓ͿͶͳ͵ͽͳͪͻͰͶͳͭͳΒͼ͵ΒͼͬͳͺͼͽΒͰ;̓ͪͷͺ;
ͪͶͳͰ;ͬͰͶͳ͵ΒͷͰͻͳ
ΒͰͻͼͰ̓ͷͰͼͪͻͳΒͪͽͲͪͳͲͫͰͭͶͳͰͪͶͪͲͳͪͷͰͼͽ;ͳͻͰͪͬͪ͵ͿͶͳ͵ͽͰͷͰΌ;ͯͻͪͼͶͳͷͪ
ͯ͵͵
ͿͶͳ͵ͽͳͺͼͽΒͰͳͷͰΌ;ΔͳͬͷͯͰͷ͆ͪΒͰΕͰͼ;ͬͰͻͫͪͶͰͺͻͳͻͯͰ
ͺͻͬͳͻͪΒ;ΒͰͯͪͯͻ;
ͭ;
ͺͪ ͺͰ͵ͪͯͯΌͰͳͯ ͽ;ͰͷͰΌ;ͯͰͷ
ͪͶͳ ͬͻͶ ͻͰͽ͵̓ͪͪΒͫΓͰͻͰͰΔͰͼͬͳͶͪͬͳ
ͪͰͭͻ;ͺͰͼ;;ͬͰͻͰͳͯͪΕͰΔͳͬͯͶͪͲͪ͵;ͱͰΓͰ;ͲͰͷΓ;ͼͷͪΔͳͽͳ͵ͿͶͳ͵ͽͰͷͰΌ;Δͳͷͪ
Ͳͫͭͯͻ;ͭͪͳΒͳͺͻͪͬͳͶͪ
ͺͻͪͬͪͳͲͪ͵ͪ
ͼͪͷͰ͵;Ͷͽ;ͻͰ͵Β;ͫͳͷͻͪͶͳͯͪͺͽ;Β;ͻͪͯͳͯͪΓͰͭ
ͺͼͽͪ͵ͪͼͬΒͳͺͻͯͳͪ
͵ͪ͵ͫͳͪͶͳ;ͽͳͽͰ
ͬΓ;ͲͪͬͳͷͱͳͬͽͷͳͼͻͰΕ;ͼͺͻ
ͯͳͷͳͺͻͳΒͪͽͰΓͳͷͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̽́͊̓͌͊́͠
͊ͺͻͬͰͯͰ ͳͼͽͻͪͱͳͬͪΔͰ ͺͷΕ; Ϳ͵;ͼ ͭͻ;ͺͪ ͪ ͺͺ;ͶͪͳΒͳ ͷͳͭͻͪͪͽͪ ; ͈ͻͳͬͪͽͷ
Ͱͽͻ; ; ͈ͻͰͰͬ; ͳͷͪͶ ΒͰ Ͳͪ ͼͬͳ ͳΓ ͳͼͺͳͽͳͬͪΔͰ ͯͪ Ͷͳ ͺͼͽΒͰ ͵ͿͶͳ͵ͽͳ ͳͲͷͰΌ;
ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βͼͬͳͽ͵ͷͳͲͫͰͭͶͳͽͬͪ̽ͪΓͰ
ͳΓͰͬͳͼ;ͫͳͶͳͯͪͼͰͺ͵ͪͱͰ͵ͪ͵ͬͪ
ΒͰͽͻͰ;ͽͪͼͳͽ;ͪͳΒͪͳͲͷͰΌ;ͼͪͷͳͷͳͭͻͪͪͽͪ;ͺͻͳͬͪͽͳͷͰͽͻͳͷͪ͵ͯͪͼ
͵ͪ͵ͬͪͼ;Δͳ
ͬͪͳͼ͵;ͼͽͬͪͫͳͶͪͽ͵ͷͺ;ͽͪ
ͯͪͶͳΒͰͫͳͶ͵ͿͶͳ͵ͪͽͪͳ͵ͪ͵ͬͳͼ;ΔͳͬͳͷͰΌ;Γ;ͯͼ͵ͳͯͼͳ;
ͭͻ;ͺͳͻͪͲͶͳͳͽͳͻͰͶͳͭͳΒͼ͵ͳͺͻͳͺͪͯͼͽͳ
ͭͯͰͭͯͼͰͪͶͪͲͳͶͳ
͋ͻͰ;ͽͪͼͳͽ;ͪͳΒͪͳͲͷͰΌ;ͷͳͭͻͪͪͽͪ;͈ͻͳͬͪͽͷͰͽͻ;;͈ͻͰͰͬ;ͰͫͳͼͷͷͭͶͳͯͪ
ΒͰͪͲͬͰͷͪͺͰͽͷͳͶͳͪͶͪͻͷͪͽͶͷ
ΒͰͻͼͬͳͰ͵ͪ͵ͷͰΌ;ͼͫͼͪͻͪΌ;Β;
ͯͰͶͰͳͼͽͳͺͻ
ͼͽͻ
Ͳͭͻͪͯ;
ͳͪ͵ ͳͷͪΒ; ͲͪͼͰͫͰ ͺͻͼͽͻͳΒͰ ; ͵Βͳͷͪ ͼͺͪͬͪΒ; ̺ͳΌͪΒ; ͼͰ ͪͺΓ;
; ͯͬͻͳͽ;
̓ͪͷͺͪ
ͪͻͪͯͳͳͪͷͪ͵ΒͰͼͺͻͬͯͰͰͬͶͪͯͳͰͻͭͪͳͲͪͳΒͰ;ΔͳͬͳͷͺͻͼͽͻͳΒͪͷͪ͵ͪ͵
ͫͳ ͷͳͭͻͪͽͳ ;ͽͻͳͶͳ ͼͬΒͰ ͬͻͰͷͰ ͆ͪΒͰΕͰ ͼ; ͽ ͻͪͯͳͳͰ Ͱͯ;͵ͪͽͳͬͭ
ͼͳΒͪͶͭ ͳ
ͿͳͲͳ͵ͭ͵ͪͻͪ͵ͽͰͻͪ
ͭͯͰͯΔͳͲͽͰͬͪΒ;Ͱ͵ͳͬͳͯ;ͰΔͪ
ͯͻ;ͱͰΔͪ͵ͻͲͳͭͻ;ͷͳͭͻͪͪͽͪͻͪͲͶͳ
ͳͽͰͻͰͶͳͭͳΒͼ͵ͰͺͻͰͯͰΓͰͼͽͳ
͑ͽͼͰͽͳͰΔͳͬͳͳͼ͵;ͼͽͪͬͪͽ͵ͷͺ;ͽͪ
ͽͼ;ͪͬͰͶͰͼͬͰͭͻ;ͺͰ͵ΒͰͼ;;ͰͼͽͬͬͪͶͰ
; ͳͼͽͻͪͱͳͬͪΔ;
ͭͬͻͰ ͯͪ ͼ; ͯͱͳͬͰͶͳ ͬͻͶ ͰͺͻͳΒͪͽͪ ͳͼ͵;ͼͽͬͪ ͯ ͺΒͰͯͳͳ ͯͻͱͪͬΓͪͪ
ͯͻͰΌͰͳͲͰͷͪΓͪ͵ͻͲ͵ΒͰͼ;ͺͻͶͪͲͳͶͳ
͵ΒͪΕͰͲͪΔͳͼͽͪͽͳ;ͯ;ͫ͵ͷͼͰΕͪΔ;ͳͷͱͰͼͰ
ͻͰΕͳͯͪͫ;ͯͰͯͻͰΌͰ;ͽͻͪ;ͷ;͵ͯͳͷͳͭͻͪͪͽͪ͵Βͳͼ;ͫͳͶͳͽ;Ͱͳ
ͺΓͪ͵ͪͳͳͯͶͪͲͳͶͳ
ͼͬͪ͵ͯͰͬ;ͺͪͼͼͽͳͯΓ;ͯͳ͵Βͳͼ;ͳͷͺͻͰͽͳͶͳͼͷͻΕ;͆ͪͯͻ;ͭΒͼͽͻͪͳ
ͳͷͪΒ;ͱͰΓ;ͯͪ
ͲͪͫͻͪͬͰͼͬͰͶͰͽͳͷͼͰͯͰͼͳͶ
ͰͭͰͰͻͪͶͳͲ;Β;ΕͳΓ;ͯͰͪͼͪͷͶͰ͵Βͳͼ;ͳͷͪͰͶͳ
ͲͶ
ͬͰΕͬͰͻ;Β;ͯͪͺͼͽΒͰͳͳͯͫͻͳ
͵Βͳͼ;ͳͷͺͻ;ͱͳͶͳͷͪ͵ͼͳͷͪͶ;ͺͼͳͼͳΒͪͶ;ͺͷΕ
ͳͺͯͻ͵;;͵ͪͷͺͬͳͷͪ;ͪΒͲͰͷΓͳ͇ͳͰͬͳͯͰͼͬΒͰͼͳͽͰͼͬͪΌͰͳͶͳͺͻͰͺͳͻ͵Ͱͽ͵ͷͺ;ͽͪ
͵ͪ͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ̺Ͱͻͬͪͽͪͽͳͼ;ͫͻͪΕͪͶͳͺͪͱΔ;ΒͰͻͼ;ͽ;ͺͼͽΒͪͶͳͳͯͻ;ͭͳ
;Ͱͼͳͳͼ͵Βͳͷͪͼ;ͳͷͪͶͳ͵ͿͶͳ͵ͽͰ͆ͪΒͰΕͰΒͰͽͫͳͶͪͺͶͳͳΒͪ
͵ͻͳΒ;ͷͪͻͳͳͼͽͪͬͳ
ͳͯ͵Βͳͼ;ͼͰͼͰΕͪͶͳ;ͭͻͱͰ;ͯͻͰΌͰͳͷͼͳͽ;ͪͳΒͪͷͪ͵ΒͰͼ;ͲͪΔͳͫͳͶͰͺͰ͵ͪͯͰͺ
ͻͳΒͪͽͰ
ͺͪͳͫͶͰ;ͿͳͲͳ͵ͷͳͺͼͳͶ͵ͷͼͷͳͼͶ;
̸Ͷͳͳͺͪ͵ͼͰͳͲͯͬͪΒͪΒ;͵ͿͶͳ͵ͽͳ;̓ͪͷͺ;͵ͪͯͪͼ;ͼͬͰͻͰͶͳͭͳΒͼ͵ͳͷͰͽͬͳͽͰͭͻ;ͺͰͪΒͰͯ
ͷͷͰͼͽ;ͲͪΒͰͯͳͰͼͰΕͪΒ;ͼͰ;ͭͻͱͰ
ΒͰͻͽͪͯͳͷͪΒ;ͬͻͰͷͰͪͯͪͫͻͪΕͪΒ;ͺͪͱΔ;ͪͼͬΒ;
ͻͰͶͳͭͳΒͼ͵;ͻͪͲͶͳͳͽͼͽ
͵ΒͪͳͼͪͷͪͷͱͯͪͳͰͼͬͰͼͭ;ͻͪ;͵ͿͶͳ͵ͽͰͼͳͽ;ͪͳΒͰ
͵ͪ͵ͼͽͪ
ͻͳΒͰ
ͽͪ͵ͳͯͰ;̓ͪͳͲͶͪͲͳͲͰͶ͵;ͺͰͼͳͽ;ͪͳΒͰͬͳͯͰ͵ͻͪΒΔ;ͽͪ͵;ͯͻͰͯͳͽͪ͵ͪͻͰͰΔͰ
ΔͳͬͳͺͻͫͶͰͷͪͳͯͪΓͰͰͭͲͳͼͽͰͳΒͰ
ͷͪͯͪΕͰͽ;ͫͳͽͳͺͽͻͰͫͯͼͽͪͬͻͰͷͰͪͳͽͻ;ͯͪ;ͷͪ
ͳΓ;ͯͳ͵ΒͳΕͰͻͪͯͳͽͳͼΔͳͷͪ͵ͪ͵ͫͳͼͰͳͽͰͭͻͳͼͪͶͳͳͪͼͳͷͳͶͬͪͶͳ;͵ͷͭͯͷͰͼͽ;ͯͪͼͰ
ͪͶͪͲͰ͵ͪΔͳͬͷ͵ͻͪΒΔͰͷͯͻͰͯͳͽ;
͵ͪ͵ͰͫͳͫͳͶ͵ͿͶͳ͵ͪͽͪ
̸̸̀̓͌͐̓͡
̽ͫͳΒͰͳ ͺͯͪͳ ͼ; ͺ͵ͪͲͪͶͳ ͯͪ ͷͳͭͻͪͽͳ ͳͷͪΒ; ͬͳͰ Ͱͭͪͽͳͬͳ ͪ ͷͪΔͰ ͺͲͳͽͳͬͳ
ͳͼ͵;ͼͽͪͬͪ ͽ͵ͷ ͳͲͫͻͪ ͼͬΒͰ ͻ;ͽͰ ͺ;ͽͪ
ͪͶͳ ͼͪͷ ͼ ͯͻͱͪͬΓͪͳͷͪ ͲͰͷͪΓͪ ͵ͻͲ ͵ΒͰ ͺͻͶͪͲͰ
̸̺͇̺͊͋̾͆́ͣ
̸͇̺̓̾͆́ͣ͡: ̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βw
̹ͳͶΒͰ͵ͿͶͳ͵ͽͪͪͻͰͶͳͭͳΒͼ͵Βͼͬͳ
ͪͶͳͼͪͷ;̓ͪͷͺ;ͭͯͰͼ;ͫͳͶͳͼͷͰͽͰͳ
ͳͲͷͰΌ;ͳͳ
ͽͪ
ͼ;ͳͽͪ
ΒͰͲͳͯͪͳ̓;ͻͯͪ ͬͰͻͫͪͶͳͳͿͳͲͳ͵ͳ
ͷͰΌ;ͯͻͪͼͶͳͷͪͳͯͰͷ
̓ͪͻͰͰΔͰ͵
ͿͶͳ͵ͪͽͪͪͬͯͰ͵ͻͪΒΔ;ͯͰͼͽͳͪͳΒ;ͼͬͭͺ;ͽͪ
ΒͰͻΕͰͽͪͷͷͻͪͽͳͯͪͺͽ;Β;ͯͻ;ͭͰΓ;ͯͰͳͲͪ͵
ͼͪͷͰͯͻͱͪͬͰ ;͵ΒΒΕͰͺͯͰͽͳͺͻͳΒͪͬ;ͲͪͪͲͳͶ̽ͫͳΒͰͳͻͰͲ;Ͷͽͪͽͳͺ͵ͪͲ;Β;ͯͪͼͰͪͼͬ;
Ͱ͵ͼͺͶͻͪͳΒͰͷͱͰͺͻͰͯͬͳͯͰͽͳͷͰΔͪΔͰͼͽͪͬͬͪͳͺͪͪΔͪ;ͼͬͻ;ͺͻͰͼͽͪΒͪΔͪ͵ͿͶͳ͵ͪͽͪͪ
ͻͰͶͳͭͳΒͼ͵Βͼͬͳͷͳͭͻͪͪͽͪ
͊ͪͭͶͰͯͪͬͪΒ;ΕͳͳͲͰͽ
ͷͱͰͼͰ;ͬͳͯͰͽͳͯͪͼ;͵ͿͶͳ͵ͽͳͼͳͽ;ͪͳΒͰ͵ΒͰͼ;ͬͰͷͪͰͼͽͰ;
ͼͬͳͷͬͳͯͬͳͷͪͼͳΒͪͶͰͳͽͰͻͪ͵ͳΒͰΓ;ͯͳ͢ͳΒͰͰͷͭ;ΕͰͼ;ͲͫͳͽͳͳͶͳ;ͺͽͺ;ͼͽͳͰͶͳ
ͷͳͳͼͪͽͳ
ͪ;Ͱ͵;ͻ;͵;ͫͳͽͷͭͶͫͳͽͳͳ͵ͽͻͪͺͻͯ;͵ͽͳ͇ͬͬͳͲͻͪͲͶͭͪͽΒͰ͵
ͿͶͳ͵ͽ ͬͰͷͪ Ͱͼͽ ͳ ͺ͵ͻͰͽͪ ͺͻͷͰͪ ͵ͪ ͫΓͰͷ
ͫͳͶ ; ͬͳͯ; ͯͶͪͼ͵ͪ ͯ ͪΒͫPΓͳ ͻͰͰΔͪ
ͪͼͽͪͶͳ͵͵ͻͰͽͳͺͻͫͶͰͷͪͳͶͳͯͺͫΓͪͬͪΔͪͯͼͪ;Ͱͼͳ͵ͪ͵ͻͲͼͪͭͶͰͯͪͬͪΔͰͬͳΌͰ
Δͪͯͻ;ͭͳ
͆ͰͪͼͳͶͻͰͪͬͪΔͰ͵ͿͶͳ͵ͪͽͪΒͰ;ͷͰΕͰ͵ΒͰͽͻͰͫͪͼͬͪͽͳͽͳ͵ͪͷͭ;ΕͼͽͯͪͺͼͻͰͯ
ͬͪΔͰ;ͻͰͪͬͪΔ;ͫ;ͯͰͬΌͰΔͰ;Ͱͼͳ͵ͪͯͲͪΒͰͯͳ͵ͭͻͰͰΔͪ
ͪͳ͵ͪ͵͵ͪͪͷͰͽͪΔͰͭͽͬͳ
ͻͰͰΔͪ͵ΒͪͰͼͽͬͯͰͯ;ͫΓΒ͵ͿͻͽͪͳΒͳͳͶͳͬͻͪΕͪΔ;͵ͿͶͳ͵ͽͪ;ͶͪͽͰͽ;ͿͪͲ;
ͭͯͰͼͰ
ͪͼͽͪͬΓͪͳͼ͵ͻ;ͬͰ͵ͺͻͯ;ͫΓ;ΒͰͳͶͳͼͰͰͼͽͺͻͰͫͪ;ΒͰͪͯͻ;ͭͪͺͯͻ;Βͪ
̸̸͉͉̈́́͋̾͋͌
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͅͳͶͰͬͳΕ
ͅ
͊ͪͬͻͰͷͰͳ͵ͿͶͳ͵ͽͳͳͰͪͼͳͶ͵ͷ;ͳͳͻͪΔͰ̹Ͱͭͻͪͯ̓ͻͳͷͳͪ
Ͷͳͼͽͳ͵ͺͶͳͳΒͼ͵ͪͪ͵ͪͯͰͷͳΒͪ
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,
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ͭͻ̺ͪͯͳͼ͵ͪ͵ͶͪͷͯͰͻͭͫͳͲͳͼͪ
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̸̺͇̺͊͋̾͆́ͣ
̸͇̺̓̾͆́ͣ͡: ̓ͿͶͳ͵ͽͳͳͲͷͰΌ;ͷͳͭͻͪͪͽͪͪͻͰͶͳͭͳΒͼ͵Βw
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SUMMARY
The subject of the research are conflicts among NJHSBOUTPOSFMJHJPVTHSPVOETEVSJOHFYJMF5IFSF
TFBSDIJTDBSSJFEPVUCZVTJOHGPDVTHSPVQTJOPSEFSUPFYBNJOFXIBUUIFJSFYQFSJFODFEVSJOHUIFSFGVHFF
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BOEGJOEPVU
IPXUPSFTPMWFDPOGMJDUT5IFGPDVTHSPVQXBTPSHBOJ[FEPOUIFUIFNFPGDPOGMJDUTamong migrants on relJ
HJPVTHSPVOETEVSJOHFYJMF5IFDPOWFOJFOUTBNQMFDPOTJTUFEPGNJHSBOUGSPNUIF3FDFQUJPODFOUFSJO
1SFØFWP NJHSBOUTXFSFNBMFT
HSPVQTXJUINFNCFSTFBDI
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BUPSXIPXBTBTLJOHRVFTUJPOTXJUIUIFIFMQPGBOJOUFSQSFUFS%BUBXFSFQSPDFTTFECZNFBOTPGRVBMJUBUJWF
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UJPOPGDPOGMJDUTBNPOHEJGGFSFOUSFMJHJPVTBGGJMJBUJPOT5IFEBUBTIPXFEUIBUNJHSBOUTIBENPSFOFHBUJWF
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UIFZQBTTFEUIFDIPTFOSPVUF5IFDPVOUSJFTJORVFTUJPOXFSF#VMHBSJB
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DPOGMJDUTCFUXFFOBEVMUTBOEDIJMESFO
5IFZTUBUFEUIFGJOBM
EFTUJOBUJPOPGUIFJSKPVSOFZBTUIFTPMVUJPOPGUIFJSDPOGMJDUT
XIFSFUIFZXPVMEIBWFUPSFTQFDUPUIFSQFPQMF
BOEUIFTUBUFJOXIJDIUIFZXPVMEBQQMZGPSBTZMVN5IFPCUBJOFESFTVMUTTIPXUIBUDIBOHFJOBUUJUVEFTBOE
CFIBWJPS DBO CFQSFEJDUFE CBTFEPO UIFJOWFTUJHBUJPO JO PSEFSUPTUPQ DPOGMJDUTPGNJHSBOUT POSFMJHJPVT
HSPVOET
KEYWORDS GPDVTHSPVQ
DPOGMJDUT
SFMJHJPVTBGGJMJBUJPO
NJHSBOUT
005.332:327.3
̸̸̻͇͉̺͇̽͆͊͋́ͣ͠1
͌ͳͬͰͻͲͳͽͰͽ;͆ͳ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̽ͰͺͪͻͽͷͪͲͪͼͳͶͭͳΒ;
̸͉́͆͋̾͆͏̸̸͇́͆̈́́̀͏̸͇͇́̾̓͆́̾́͠͠ͅ
̸̸̸͇̻͇͈͉̺͇͇͌ͣ͆͊͋́͌̾̓͆͊̓́͢͡ͅͅͅ
͈͉͇͏̸̾͊́ͅ
̸̸͊̿̾͋̓:̸ͪͶͳͲͪͻͪͲͶͳͳͽͳͺͻͳͼͽ;ͺͪͰ͵ͷͼ͵ΒͭͶͫͪͶͳͲͪͳΒͳ ͷͭ;ΕͪͬͪͯͪͼͰͼͽͰ͵ͰͼͬͰ
ͼͽͻͪͳΒͳ;ͬͳͯ;ͻͪͲͶͳͳͽͰͪͼͺͰ͵ͽͰ͵ͷͺͶͰ͵ͼͳͺͻͰͼͪ͵ΒͳͼͰͯͬͳΒͪΒ;;ͭͶͫͪͶΒͰ͵ͷͳΒͳͳ
ͷͭ;ΕͼͽͳͺͶͳͽͳ͵ͳ;ͽͳͪΒͪͪͰ͵ͷͼ͵ͰͺͻͰͼͰ̾͵ͷͼ͵ͪ͵ͻͳͲͪͳͲͭͯͳͰͳͺͶͳͽͳ
͵ͳͯͭͬͻͳͪ͵ͻͳͲ;ͺͯͼͽͳ;ͺͻͰͳͼͺͳͽͳͬͪΔͰͰ͵ͳͯͰͯͪͬͰ;ͺͳͽͳͽͬͻͯΔͳͰ͵ͷͼ͵Β
ͭͶͫͪͶͳͲͪͳΒͳ͈ͻͰͯͷͰͽͻͪͯͪΒͰͼͽͰͼͬͪͽͪΔͰͳͽͰͻͪͳͪͶͳͲͪͳΒͰͰ͵ͷͳΒͰ;ͻͪͯͬͳͷ͎ͪͳͻͼͽͪͳ
͋ͷͺͼͪ
͵ΒͰͼͰ;ͭͶͪͬͷͲͪͪͬͪ͵ͪͼ͵Ͱͺͽͳ͵ͭͶͰͯͳͽͰͭͶͫͪͶͳͲͪͳΒͳ͇ͼͬͪͽͰͲͪͬͭ
ͻͪͯͪΒͰͼͽͰͯͪ
ͫͰͲͫͲͳͻͪͪͽͯͪͶͳͺͻͳͬͪͽͪͷͳͶͳͯͫͪ;ΒͰͷͼ͵Ͱͺͽͳ͵ͭͶͰͯͳͽͰ
ͷͱͰͷͺͼͽͪ
ͬͳͽͳͺͳͽͪΔͰ;͵ΒΒͷͰͻͳͪͻͭ;ͷͰͽͪͳΒͪ͵Β;ͬͳͪ;ͽͻͳͪͬͯͰͷͭ;ΕͪͬͪͫΓͰͻͪͲ;ͷͰͬͪΔͰͼͪͬͻͰ
ͷͰͳͼͬͰͽͼ͵ͳͰ͵ͷͼ͵ͳ ͳͰͼͪͷͰ͵ͷͼ͵ͳ
ͽ͵ͬͪ
ͼ͵ͻͰΕ;ΕͳͺͪͱΔ;ͪͰ͵ͰͪͼͺͰ͵ͽͰͼͪͬͻͰ
ͷͰͳͺͻͷͰͪ͵Βͳͼ;ͲͪͺͼͽͪͬΓͰͳ;ͭͶͪͬͳͷͼͽͻ;ΒͪͷͪͪͪͶͳͲͪͭͶͫͪͶͳͲͪͳΒͰ͌ͻͪͯ;ͼͰͪͪͶͳͲͳ
ͻͪΒ;ͪͻͭ;ͷͰͽͳ͎ͳͻͼͽͪͳ͋ͷͺͼͪ ͵ͪͳ͵ͻͳͽͳ͵ͰΔͳͬͳͼͬͪͽͪΔͪ
͵ΒͳͼͰͯͼͰͪ͵Ͱͺͽ;ͪ
ͶͳͲͪͳΒ;ͳͽͰͻͪͳͪͶͳͲͪͳΒͰͪͼ;ͺͻͽͭͶͫͪͶͳͲͪͳΒͳͰ͵ͷͳΒͰ
ͯͻ;ͽͬͰ;ͳ͵;Ͷͽ;ͻ;;͵ͻͰ
ΔͰͼͽͪͳͪͶͰͰ͵ͷͳΒͰͳ͋͆̓
ͷͭ;ΕͼͽͳͺͶͳͽͳ͵ͭ;ͺͻͪͬΓͪΔͪͰ͵ͷͼ͵ͳͷͺͻͰͼͳͷͪ
ͪͷͰΌ;ͪͻͯͷ
ͻͰͭͳͪͶͷͳͪͳͪͶͷͳͬ;
͉̓͌͐͆̾̾͐́͡: ͳͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ
;ͺͻͪͬΓͪΔͰͰ͵ͷͼ͵ͳͷͺͻͰͼͳͷͪ
tΒͪ͵ͪͽͰͲͪ
ͭͶͫͪͶͳͲͪͳΒͳi
̹ͰͲͫͲͳͻͪͪͽ͵ͪ͵ΒͰͯͰͿͳͳͰͽͰͳͶͳͷͰͻͳͽͰ
ͭͶͫͪͶͳͲͪͳΒͪͺͼͽΒͳͳΔͰ;ͽͳͪΒͪͷΕͯͻͱͪͬͪΒͰ
ͲͪͪΒͪ
͵ͪͱͰͭͶͫͪͶͳͼͽͪ
̸Ͷͳ͵ͪ͵ͽͲͪͽͰ
ͯͭͬͪͻͪͼ͵Ͱͺͽͳ͵
8FJTT
ͼͽͻ
1
HPSEBOB.stojic@filfak.ni.ac.rs
̸̸̻͇͉̺͇̽͆͊͋́ͣ́͠ͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ ͳͷͭ;Εͼͽͳ;ͺͻͪͬΓͪΔͪ...
̺͇͌̽
̽ͳͼ͵;ͻͼͭͶͫͪͶͳͲͪͳΒͰͫͰͶͰͱͳΒͰͯͻ;ͽͬͰͰͪ;͵Ͱ͵ͻͪΒͰͷͯͬͪͯͰͼͰͽͭͳͺͰͽ͵ͷͯͬͪͯͰ
ͼͰͽͺͻͬͭ ͬͰ͵͇ͪͰΔ;ΒͰ ͼͰͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪtͺͽͳ;ͼͶͬͰ͵ͷͼ͵ͭͱͳͬͽͪiͳt͵Γ;ͪ
ͽͰͯͰͳΒͪ ͵Βͪ ͺ͵ͻͰΕͰ Ͱ͵ͷͼ͵Ͱ ͺͻͰͼͰi 5POLJTT
ͼͽͻ
ͳ ͯͪ tͪ͵ ͳͼͽͰ ͬͶͪͯͪͶͳ
ͯͰͫͪͽͷͭͶͫͪͶͳͲͪͳΒͳͳͶͳΒͰͳͼͽͰͼͬͪͽͳͶͳ
ͰͷͱͰͽͰͳͶͰͼͽͻ;ͫͪͬΓͪͽͳͺͻͿͰͼͳΒ;
ͪ;ͳ͵ͪ ; ͺͯͻ;Β; ͯͻ;ͽͬͰͳ ͪ;͵ͪi ̻ͳͯͰͼ
ͼͽͻ
͌ͺͻ͵ͼ ͬͪ͵ͬͳͷ Ͱͪͷͪ
ͯͰͫͪͽͪͭͶͫͪͶͳͲͪͳΒͳͳͯͪΓͰͽͻͪΒͰ;ͻͪͲͷͪͽͻͪΔͳͷͪͭͶͫͪͶͳͲͪͳΒͰ;͵ͪͲ;ΒͰͼͰͪͽͯͪΒͰͼͬͰ;
ͬͰͲͳͼͬͷͽͰͷͷ
;͵Γ;;Β;ΕͳͳͯͰͿͳͳͳΒ;
ͼͽͪͶͺͯͬͻͭ;ͽͼͺͻͪͬͪΔ; 3JU[FS
ͼͽͻ
͈ͼͶͰͯΔͳ ͭͯͳͪ ͯͻͰΌͰͳ ͺͻͰͼͳ ; ͼͪͬͻͰͷͰͷ ͯͻ;ͽͬ; Ͱ͵ͷͼ͵ͪ ͵ͻͳͲͪ ͳͲ
ͭͯͳͰ ͳ ͺͶͳͽͳ͵ͳ ͯͭͬͻͳ ͪ ͵ͻͳͲ;
ͷͳͭͻͪͳΒͰ
ͺͻͽͰ͵ͳͳͲͪͷ
ͽͰͻͻͳͲͪͷ ͳ ͼͶͳ
ͽͪ͵ΌͰ;ͽͳ;ͪͺͻͰͳͼͺͳͽͳͬͪΔͰͰ͵ͳͯͰͯͪͬtͰ;ͺͳͽͳiͽͬͻͯΔͳͭͶͫͪͶͳͲͪͳΒͳ
̸ͪͶͳͲͪͻͪͲͶͳͳͽͳͺͻͳͼͽ;ͺͪͰ͵ͷͼ͵ΒͭͶͫͪͶͳͲͪͳΒͪͷͭ;ΕͪͬͪͯͪͼͰͼͽͰ͵ͰͼͬͰͼͽͻͪ
ͳΒͳ;ͬͳͯ;ͻͪͲͶͳͳͽͰͪͼͺͰ͵ͽͰ͵ͷͺͶͰ͵ͼͳͺͻͰͼͪ͵ΒͳͼͰͯͬͳΒͪΒ;;ͭͶͫͪͶΒͰ͵ͷͳΒͳͳ
ͷͭ;ΕͼͽͳͺͶͳͽͳ͵ͳ;ͽͳͪΒͪͪͰ͵ͷͼ͵ͰͺͻͰͼͰ
͈ͻͰͯͷͰͽͻͪͯͪΒͰͼͽͰͼͬͪͽͪΔͰͳͽͰͻͪͳͪͶͳͲͪͳΒͰͰ͵ͷͳΒͰ;ͻͪͯͬͳͷ͎ͪͳͻͼͽͪͳ͋ͷͺ
ͼͪ
͵ΒͰ ͼͰ ;ͭͶͪͬͷ Ͳͪͪͬͪ ͵ͪ ͼ͵Ͱͺͽͳ͵ͭͶͰͯͳͽͰͭͶͫͪͶͳͲͪͳΒͳ͇ͼͬͪͽͰͲͪͬͭ
ͻͪͯͪΒͰͼͽͰͯͪ
ͫͰͲͫͲͳͻͪͪͽͯͪͶͳͺͻͳͬͪͽͪͷͳͶͳͯͫͪ;ΒͰͷͼ͵Ͱͺͽͳ͵ͭͶͰͯͳͽͰ
ͷͱͰͷ
ͺͼͽͪͬͳͽͳͺͳͽͪΔͰ;͵ΒΒͷͰͻͳͪͻͭ;ͷͰͽͪͳΒͪ͵Β;ͬͳͪ;ͽͻͳͪͬͯͰͷͭ;ΕͪͬͪͫΓͰͻͪͲ;ͷͰ
ͬͪΔͰͼͪͬͻͰͷͰͳͼͬͰͽͼ͵ͳͰ͵ͷͼ͵ͳ ͳͰͼͪͷͰ͵ͷͼ͵ͳ
ͽ͵ͬͪ
ͼ͵ͻͰΕ;ΕͳͺͪͱΔ;ͪͰ͵Ͱ
ͪͼͺͰ͵ͽͰͼͪͬͻͰͷͰͳͺͻͷͰͪ͵Βͳͼ;ͲͪͺͼͽͪͬΓͰͳ;ͭͶͪͬͳͷͼͽͻ;ΒͪͷͪͪͪͶͳͲͪͭͶͫͪͶͳͲͪͳΒͰ͌
ͻͪͯ;ͼͰͪͪͶͳͲͳͻͪΒ;ͪͻͭ;ͷͰͽͳ͎ͳͻͼͽͪͳ͋ͷͺͼͪ ͵ͪͳ͵ͻͳͽͳ͵ͰΔͳͬͳͼͬͪͽͪΔͪ
͵ΒͳͼͰ
ͯͼͰͪ͵Ͱͺͽ;ͪͶͳͲͪͳΒ;ͳͽͰͻͪͳͪͶͳͲͪͳΒͰͪͼ;ͺͻͽͭͶͫͪͶͳͲͪͳΒͳͰ͵ͷͳΒͰ
ͯͻ;
ͽͬͰ; ͳ͵;Ͷͽ;ͻ;;͵ͻͰΔͰͼͽͪͳͪͶͰͰ͵ͷͳΒͰͳͽͻͪͼͪͳͪͶͳ͵ͷͺͪͳΒͪ ͋͆̓
ͳ
ͷͭ;ΕͼͽͳͺͶͳͽͳ͵ͭ;ͺͻͪͬΓͪΔͪͰ͵ͷͼ͵ͳͷͺͻͰͼͳͷͪͪͷͰΌ;ͪͻͯͷ
ͻͰͭͳͪͶͷͳ
ͪͳͪͶͷͳͬ;
̸̸̸̸͇͉͈͉͈͈͉͇̺̻͇̹͋̾́͊̓́́͊͋͌́͌͌͐͌̈́̈́́̀͢͠͏́̾͠
͋ͰͻͳΒͼ͵ͳͺͻͳͼͽ;ͺͳͳͯͻͰΌͰΔͪͭͶͫͪͶͳͲͪͳΒͰͼ;ͫͻΒͳ̻ͳͯͰͼͳͼͽͳͰͯͪΒͰͯͰͫͪͽͪͭͶ
ͫͪͶͳͲͪͳΒͳtͼͪͯͪͬͰͻͬͪͽͪΒͲͪͪΒͳΒͪͯͰͫͪͽͪ
ΒͰͻͪͳͷͪͼͪͱͪ;ͽͳͪΒ
͵ͪ͵ͪͼͬͰͽͺͶͳ
ͽͳ͵ͰͽͰͻͳΒͰ
ͽͪ͵ͳͪͼͬͰͽͯͻ;ͽͬͰͳͪ;͵ͪi ̻ͳͯͰͼ
ͼͽͻ
͇ͬͪͯͰͫͪͽͪΒͰͺͯͼͽͪ͵Ͷͪ
ͺͻͺͳͽͳͬͪΔͰͺͼͽΒͰΕͳͯͻ;ͽͬͰͳͽͰͻͳΒͪͳͷͰͽͯͪͳͼͽͻͪͱͳͬͪΔͪͳΔͳͬͰͺͻͳͷͰΓͳͬͼͽͳ
ͪͳͼͽͻͪͱͳͬͪΔͰͼͪͬͻͰͷͰͭͼͬͰͽͪ͊ͯͻ;ͭͰͼͽͻͪͰ
͵ͪ͵ͳͼͽͳͰ͉ͳͰͻ
ͼͬͪͽͪΔͰͽͷͰͯͪΒͰͭͶ
ͫͪͶͳͲͪͳΒͪͺͻͰͼ͵Βͳ;ͽͳͰͪͼͬͰͺΒͪͬͰ;ͯͻ;ͽͬ;ͯͬͰͶΒͰͯͽͭͪͯͪͺͼͽͪΒͰͭͽͬͰͷͭ;
ΕͰͬͶͪͯͪͽͳtͭͶͫͪͶͳͷi
ͰͼͪͷͲͪͽΒͰͻͼ;ͪͳͳͽͰͶͰ͵ͽ;ͪͶͳͪͶͪͽͳͰͪͯͰ͵ͬͪͽͳ
ͷͰΌ;ͼͫ
ͼ;ͺͻͽͼͽͪͬΓͰͳͳͷͱͯͪͲͪͼͽͪͻͰͶͳ
ͬͰΕͳͲͫͭͽͭͪΒͰͻͺ͵;ͪͬͪͷͯͪͼͰͫͪͬͳͷͼͪͽͶͳ͵ͷ
ͭͼͽͬͪͻͳ
ͪͼͬͰͽͱͰͶͳͷͯͪͪͪͶͳͲͳͻͪͷͼͰͷͰΔͪ
ͪͼͽͪΒͰͳͰͼͽͪΒͰ 3JU[FS
ͼͽͻ
̸ͽͳ
ͷͳΒͰ͵ΒͰͼͰΒͪͬΓͪΒ;;ͯͰͫͪͽͳͭͶͫͪͶͳͲͪͳΒͳ ͳͲͷͰΌ;ͭͶͫͪͶͳͼͽͪͳͪͽͳͭͶͫͪͶͳͼͽͪ
ͭͶͫͪͶͳͼͽͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼ͵Ͱͺͽͳ͵ͪͳͼͶͳ
ͳͷͪΒ;Ͱ;ͻͳͼͽͳ͵;ͬͻͰͯͼͽ
ͪͶͳͬͻͶͰͼͽ;ͺͻΕͪͬͪΒ;͵ͷͺͶͰ͵ͼͼͽ
ͪ;ͰͳͺͶͳͽͳ͵ͰͻͪͼͺͻͪͬͰͺͻͳͻͯͳͭͶͫͪͶͳͲͪͳΒͰ .D(SFX
ͼͽͻ
̓ͰͶͰͻ;͵ͪͲ;ΒͰͪͽͯͪtͰͺͼͽΒͳͰͽ͵ͪͭͶͫͪͶͳͲͪͳΒͪͺͼͰͫͳ͋ͪΒͽͰͻͷͳͺͻͰͯͼͽͪͬ
ΓͪͺΒͪͷ͵ΒͳͼͪͯͻͱͳͰͽͰͻͭͰͰͺͻͰͼͰ͵ΒͳͷͻͪΒ;ͫͳͽͳͯͰͽͪΓͫΒͪΔͰͳͳͪͻͽͳ͵;Ͷͳͼͪ
ͳi ̓ͰͶͰͻ
ͼͽͻ
͈ͼͽΒͰ ͫͻΒͳ ͺ͵;ͪΒͳ ͵ͶͪͼͳͿͳ͵ͪͳΒͰ ͻͪͲͶͳͳͽͳ ͭͶͰͯͳͽͪ
ͭͶͫͪͶͳͲͪͳΒͳ ͺͳͻ̺;ͶͰͽͳΕ
̺ͰͻͬͪͽͪΒͺͲͪͽͳΒͳͺ͵;ͪΒ͵ͶͪͼͳͿͳ͵ͪͳΒͰΒͰͼͽͰ
ͪΒ͵ΒͳΒͰ͎ͯͪͰͶͯ
ͭͻ;ͺͳ;ΕͳͬͪͭͶͰͯͳͽͪ;ͽͻͳͭͻ;ͺͰͼ͵Ͱͺͽͳͳ
ͳͫͰͻͭͶͫͪͶͳͼͽͳͳͽͻͪ
ͼͿͻͷͪͳͪͶͳͼͽͳ )FMEBUBM
͎ͰͶͯ
͇ͬͪͭͶͰͯͳͽͪͳͼ;ͷͭͰͪ;ͺͭͶͰͯ;ͽͰͻͳΒ
ͼ͵ͰͳͳͯͰͶ͵ͰͺͲͳͳΒͰ
͵ͪͽͳͻͪͲͶͳͳͽͰͽͰͻͳΒͼ͵ͰͽͻͪͯͳͳΒͰͰͷͪΒ;ΒͰͯͲͪͪͯͼ
ͺͻͰͷͪͭͶͫͪͶͳͲͪͳΒͳ̀ͪΒͰͯͳ͵ͲͪͬͰͺͰͻͼͺͰ͵ͽͳͬͰΒͰͼͽͰͽ;ͯͰͺͽͳͼ͵;ͺͽͬͻͯΔͳͭͶ
ͫͪͶͳͲͪͳΒͳ;ͺͭͶͰͯ;͵Ͱͺͽ;ͪͶͳͲͪͳΒͰ
;ͲͻͰͯͳͪͷͳ͵Ͱ
ͯͻ;ͽͬͰͰ͵ͷͼ͵ͳͺͼͶͰͯͳͪ
ͳͷͺͶͳ͵ͪͳΒͰͲͪͯͻͱͪͬ;ͷΕͳͬͶͪͯ;ͳͳͼͽͻͳΒͼ͵ͰͽͻͪͼͿͻͷͪͳΒͰ ͎ͰͶͯ
ͼͽͻ
͊͵ͶͰͻͻͪͲͶͳ͵;ΒͰͰͽͳͻͳͽͳͺͪͳͼͽͻͪͱͳͬͪΔͪͭͶͫͪͶͳͲͪͳΒͰ;ͼͪͬͻͰͷͰΒͼͳͶͭͳΒͳ
ͪ͵Ͷͪ
ͼͳͿͳ͵ͪͳΒͪΒͰͲͪͼͬͪͪͪͼͶͳͳͷͳͼͽͻͪͱͳͬͪ͵ͳͷͺͻͫͶͰͷͳͷͪͳͶͳ ͳ
ͯͳͻͰ͵ͽͷ͵ͽͪ͵ͽ;
ͳͼͽͻͪͱͳͬͪͪͼͬͰͽͼ͵ͼͳͼͽͰͷͼ͵ͳͺͻͳͼͽ;ͺ
ͷͯͰͶͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
ͷͯͰͶͭͶͫͪͶͭͯͻ;ͽͬͪͳ
ͷͯͰͶͭͶͫͪͶͭ͵ͪͺͳͽͪͶͳͲͷͪ ͊͵ͶͰͻ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͷͱͰͯͪͼͰ͵Ͱͺͽ;ͪͶͳͲ;ΒͰ͵ͪͺͻͰͼͳͶͳ͵ͪͺͻΒͰ͵ͪͽ ̺;ͶͰͽͳΕ
ͼͽͻ
–
̺ͻͰͯͼͪ;ͼͷͰͻͰΔͪͽͰͻͰͽͳͪͻͪͼͪͱ;ͽͳ;ͪͼͬͪͽͪΔͪͼ;ͽͳͰͭͶͫͪͶͳͲͪͳΒͰͳ
ΔͰͳ ͺͼͶͰͯͳͪ ͊͵ͽ ͻͪͲͶͳ͵;ΒͰ ͯͬͪ ͺͻͳͼͽ;ͺͪ ͭͶͫͪͶͳͲͪͳΒͳ ͯͳΒͪͭͼͽͳ͵ͳ ͳ ͺͶͳͽͳ͵ͳ
ͼͽͻ
B͉ͳͰͻͳͼͽͳͰͯͪͼͬͪͻͪͲͶͳ͵ͪͺͼͽΒͳͳͲͷͰΌ;ͭͶͫͪͶͿͳͶͪͳͭͶͫͪͶͿͫͪ
3JU[FS
ͼͽͻ
̓ͰͶͰͻ ;͵ͪͲ;ΒͰ ͪ ͽ ͯͪ ͽͰͻͷͳ ͭͶͫͪͶͳͲͪͳΒͪ t; ͬͰΕͳͳ ͼͶ;ͪΒͰͬͪ ͳΒͰ
ͰͬͳͳͰ;ͽͻͪͶͪͳͰͼͽͼͶ;ͱͳͯͪͲͪͷͰͳͼͽͪͻͳΒͰͯͳͼ͵;ͻͼͰ͵ͪͽͼ;ͳͷͺͰͻͳΒͪͶͳͲͪͷͳͶͳ
ͷͯͰͻͳͲͪͳΒͪi ̓ͰͶͰͻ
ͼͽͻ
͌ͯͼ;ͪΔͳΒͰͪͳͲͭͶͰͯͰ;ͽͻͪͶͪ
ͳͽͪ͵ͺ͵ͻͳͬͪ
ͬͻͰͯͼͪ ͯͻͰΌͰΔͪ ͷͯͰͻͳͲͪͳΒͰ ͯͫͻ
ͳ ͳͷͺͰͻͳΒͪͶͳͲͷͪ ͶͰ
͈Βͪͷ ͭͶͫͪͶͳͲͪͳΒͰ ΒͰ
ͽͰͻͳΒͼ͵ͪ͵ͼͽͻ;͵ͳΒͪͳͷͱͰͼͰͽ;ͷͪͳͽͳͬͻͰͯͼͺͲͳͽͳͬͳͶͳ Ͱͭͪͽͳͬ
ͅͰ͵ͭͻ; .D(SFX
ͺͶͪͲͳ ͯ ͯͬͪ ͼͬͪ ͺͻͫͶͰͷͪ ; ͻͪͼͺͻͪͬͪͷͪ ͭͶͫͪͶͳͲͪͳΒͳ
ͺͻͬ
ͺͳͽͪΔͰ ͳͽͰͶͰ͵ͽ;ͪͶͰ ͰͭͰͷͳΒͰ ͺΒͷͪ ͭͶͫͪͶͳͲͪͳΒͰ ; ͯͻ;ͽͬͰͳͷ ͪ;͵ͪͷͪ ΔͰͭͬͰ
ͯͰͼ͵ͻͳͺͽͳͬͰ
ͪͪͶͳͽͳ͵ͰͳͰ͵ͼͺͶͪͪͽͻͰͼͪͭͰ
ͳͯͻ;ͭ
ͺͳͽͪΔͰͻͷͪͽͳͬͰͺ;ͽͪΔͰͭͶͫͪ
ͶͳͲͪͳΒͰ ͯͪͶͳΒͰͽͻͰͫͪͪͰͽͳ͵ͳͷͼͬͪͷͪͫͻͪͳͽͳ
ͷͰΔͪͽͳ
ͯ;ͺͻͰͽͳΒΒͼͰͳͶͳΒͰͯͫͪͳͽͳ
͈ͻͰͯͽͭͪ
ͳͲ;ͪͬͪΔͰͭͶͫͪͶͳͲͪͳΒͰͼͰΒͪͬΓͪ;ͰͽͳͻͳͽͪͶͪͼͪͽͰͻͰͽͳͪͻͳ
ͳͼͽͻͳͪͻͳ
ͳͼͽͳ
ͽ;ͳͪͶͳͼͽͳͳͯͰ͵ͼͽͻ;͵ͽͳͬͳͼͽͳ͈ͽͼͰͼͶͪΔͪΒ;ͪͻͪͲͶͳͳͽͰͰͺͳͼͽͰͷͶ͵Ͱͽͻͪͯͳͳ
ΒͰ;;ͷͪͳͼͽͳ͵ͳͷͪ;͵ͪͷͪ
ͽͰͻͳΒͰͭͶͫͪͶͳͲͪͳΒͰͯͻͰΌͰͰͼ;͵ͪ͵͵ͰͺͳΒͼ͵ͳͷͻͪͲͶͳ͵ͪ
ͷͪ
ͽͪ͵ ͳ ͻͪͲͶͳͳͽͳͷ ͳͼͽͻͪͱͳͬͪ͵ͳͷ ͺͻͳͼͽ;ͺͳͷͪ ̀ͪͽ ΒͰ ͷͭ;ΕͰ ͯͪ ͼͰ ; ͵ͬͳͻ; ͼͶͳͳ
ͳͼͽͻͪͱͳͬͪ͵ͳͺͻͳͼͽ;ͺͪΒͪͬΓͪΒ;ͼ;ͺͻͽͼͽͪͬΓͰͪͭͶͰͯͳͽͪͭͶͫͪͶͳͲͪͳΒͳ͆ͪͼͬ;ͪͬͰͯͰ
ͭͅͰ͵ͭͻ;ͺͻͪͬͳ͵ͷͺͶͰ͵ͼ;͵ͶͪͼͳͿͳ͵ͪͳΒ;ͺͻͳͼͽ;ͺͪ;ͺͻ;ͪͬͪΔ;ͭͶͫͪͶͳͲͪͳΒͰͯͰͿͪͲͳ
ͬͳͭͶͫͪͶͳͲͪͷ ͭͶͫͪͶͳͲͪͳΒͪΒͰͼͽͬͪͻͺͼͽΒͰΕͰͼͽͪΔͰ
͵ΒͰͬͯͳ
ͳͶͳͼͰͷͱͰ;ͼͷͰͻͳͽͳ͵ͪ
ͼͽͬͪͻͪΔ; tͫΓͰͭ ͼͬͰͽͪi
͵ͻͳͽͳ͵ͳ ͭͶͫͪͶͳͲͪͷ ͭͶͫͪͶͳͲͪͳΒͪ ͺͼͽΒͳ
ͪͶͳ ͺͻͰͯͼͽͪͬΓͪ ͬͳ
ͫͶͳ͵ ͯͷͳͪͳΒͰ
͵ΒͰͷ ͼͰ ͽͻͰͫͪ ͼ;ͺͻͽͼͽͪͬͳͽͳ
ͺͼͽͭͶͫͪͶͳͲͪͷ ͼ͵Ͱͺͽͳͪ ͺͻͰͷͪ ͳͯͰΒͳ
̸̸̻͇͉̺͇̽͆͊͋́ͣ́͠ͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ ͳͷͭ;Εͼͽͳ;ͺͻͪͬΓͪΔͪ...
ͭͶͫͪͶͳͲͪͳΒͰͳͶͳΔͰͳͷͺͲͳͽͳͬͳͷͺͼͶͰͯͳͪͷͪ
ͳͼͽͳͰͲͪͪΒtͷͰͽͯͶ͵ͭͽͰͻͳͽͻͳΒͪ
ͶͳͲͷͪiͲͪͯͻ;ͽͬͰͰͪ;͵Ͱͳ;Ͷͭ;ͯͻͱͪͬͰ;ͺͫΓͪΔ;ͱͳͬͽͪΓ;ͯͳ
ͳͭͶ͵ͪͶͳͲͪͷ ͯͫͪ;ΒͰ
ͺͻͳͬͳͶͰͭͬͪͺͶͱͪΒͭͶͫͪͶͳͲͪͳΒͰ;ͯͻ;ͽͬͰͳͷͪ;͵ͪͷͪ
ͪͭͶͪͪͬͪΒ;ΕͳͷͰΌ;ͼͫ;ͺͬͰ
ͲͪͼͽͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͭͶ͵ͪͶͳͲͪͳΒͰ
ͪ;ͻͷͪͽͳͬͷͼͷͳͼͶ;ͼͰͬͰͲ;Β;ͲͪͲͪΒͰͯͳ;
ͪ;ͽͷͳΒ;
ͯͻͱͳͬͼͽͳͻͪͲͶͳ͵;
ͅͰ͵ͭͻ;ͼͷͪͽͻͪͯͪͬͪ͵ͬͪ͵ͶͪͼͳͿͳ͵ͪͳΒͪͷͭ;ΕͪͬͪͼͳͼͽͰ
ͷͪͽͼ͵;ͪͪͶͳͲ;ͳ͵ͷͺͪͻͪͽͳͬͳͼͽͻͪͱͳͬͪΔͰͺͻͫͶͰͷͪͭͶͫͪͶͳͲͪͳΒͰͳͳͲͫͰͭͪͬͪΔͰ;ͺͻΕͰ
ͳͪͽͳͷͳΒͪ .D(SFX
ͼͽͻ–
͈ͻͰͯͷͰͽ ͬͭ ͻͪͯͪ ΒͰͼͽͰ ͼ͵Ͱͺͽͳ͵ ͭͶͰͯͳͽͰ ͭͶͫͪͶͳͲͪͳΒͳ
Ϳͻͷ;Ͷͳͼͪ ; ͻͪͯͬͳͷͪ
͎ͳͻͼͽͪͳ͋ͷͺͼͪ́ͪ͵ͼͰͪͬͯͳ;ͼ͵ͻͼͬͳͷͺͻͰͭͶͰͯͳͷͪͽͰͻͳΒͪͭͶͫͪͶͳͲͪͳΒͰ
ͪΒͰΕͰ
ͼͰͺͻͰͯͼͽͪͬΓͪ;͵ͻͪͽ͵ͳͼͰͷͪͽͳͲͬͪ
;ͲͰ;ͯͪͰ͵ͰΔͳͬͰͽͬͻͯΔͰͳͷͪΒ;ͯͻͰΌͰ;Ͱͷͺͳ
ͻͳΒͼ͵; ͳ ͽͰͻͳΒͼ͵; Ͳͪͼͬͪͼͽ
ͪͶͳ ͯͪ Δͳͬ ͺͻͳͼͽ;ͺ ; ͰͶͳͳ ͽͻͰͫͪ ͯͫͪͳͽͳ ͈ͻͳͽͷ ͼͰ
ͷͭͰΔͳͬͰͽͬͻͯΔͰͰͼͽͰͻͪͲͷͪͽͻͪΒ;ͯͰͽͪΓ
ͳͽͳͼͰͪͬͯͳͫͻͪͲͶͱͰͪ͵ͽͻͪͪͻͭ;
ͷͰͽͪͳΒͪ̀ͪͪΒΔͳͬͭͻͪͯͪͭͶͰͯͪͼͰͺͻͰͼͬͰͭͪ;ͺͳͽͪΔ;͵ΒͰͼͰΔͳͷͰͺͼͽͪͬΓͪ– ͯͪͶͳͺͻͳ
ͼ;ͼͽͬ;ΒͰͷͳͼͽͻͳΒͼ͵ΒͺͻͷͰͳͰͺͪͶͳͻͪͲͷͰͻͪ
ͳͶͳΒͰͻͰΒͰͯΒͼͺͰͳͿͳΒ͵Β;͵ͽ;
ͻͳͳͼͽͻͳΒͼ͵ͳ;ͼͶͬͪ͵ΒͪͰͪͻ;ͪͬͪ͵ͽͳ;ͳͽͰͽͳͽͰͻͪͳͪͶͳͲͪͳΒͰͰ͵ͷͳΒͰ͵ͪͻͪ͵
ͽͰͻͳͼͽͳͰͲͪͻͪͲͬΒ͵ͪͺͳͽͪͶͳͲͷͪ;ͺͼͶͰͯΔͪͯͬͪͬͰ͵ͪ͌ͽͷͼͷͳͼͶ;ͼͬͳͺͻͰͯͷͰͽͼ;ͺͻͽ
ͼͽͪͬΓͰͳͭͶͰͯͳͽͪͭͶͫͪͶͳͼͽͪͳͼ͵Ͱͺͽͳ͵ͪͳΒͰ
ͺͻͰͷͪͼͬͪͽͪΔ;̺ͪΒͼͬͰ
ͼͪͷͺͼͽΒͪΔͰͺͻ
ͷͰͪͬͰΕͺͻͳͻͯͪͳͲͪͪΒͺͻͷͰͪ͵ͪͳΔͳͬͰͺ͵ͻͰͽͪ͵ͰͼͪͭͰ 8FJTT
ͼͽͻ
ͯͼ
;͵ΒΒͷͰͻͳͼͰͻͪͲͶͳͳͽͰͺΒͪͬͰͳͺͻͰͼͳ
ͺͪͽ;ͯͪͳͻͪͲͶͳͳͽͰͷͪͳͿͰͼͽͪͳΒͰ
ͺͬͰΕͪͬͪΒ;
'VSMPOH
.BSTI
ͼͽͻ
̀ͪͽͼͰΒͪͬΓͪΒ;ͼ;ͺͻͽͼͽͪͬΓͰͪͭͶͰͯͳͽͪͽͷͰͯͪͶͳΒͰͻͰ
͵ͬͪͶͳͽͪͽͳͬ
ͬΒ ͺΒͪͬͳ
ͳͶͳ ΒͰ ͻͰ ͵ͽͳ;ͳͽͰͽ; ͳͽͰͻͪͳͪͶͳͲͪͳΒͰ Ͱ͵ͷͳΒͰ
͊͵ͶͰͻͳͼͽͳͰͯͪ ΒͰ͵Γ;ͳͺͻͫͶͰͷͲͪ ͻͪͲ;ͷͰͬͪΔͰͽͰͻͳΒͪ ͭͶͫͪͶͳͲͪͳΒͳͷͰͪΔͰͺΒͷͬͪ
ͭͶͫͪͶͳͲͪͳΒͰͳͳͽͰͻͪͳͪͶͳͲͪͳΒͰ
͵ΒͳͼͰͰͼͽ;ͺͽͻͰͫΓͪͬͪΒ;͵ͪͼͳͳͷͳ͇ͼͷͪͽͻͪ
ͯͪ ΒͰ ͷͰΌ;ͪͻͯ ͼͪ ͻͽͳͷ
tͲͪͼͬͪ ͪ ͺͼͽΒͰΕͰͷ ͺͪ ͷͪ͵ͪͻ ͳ ͳͲͷͰΔͰͷ ͼͳͼͽͰͷ;
ͪͳͪͶͳͯͻͱͪͬͪ
ͯ͵ͭͶͫͪͶͲͪͪͬͪͺΒͪͬ;ͺͻͰͼͪͳͼͳͼͽͰͷͪͯͻ;ͽͬͰͳͯͼͪ͵Βͳ
ͳͼ;ͲͪͼͬͪͳͪͼͳͼͽͰͷ;ͪͳͪͶͳͯͻͱͪͬͪi ͊͵ͶͰͻ
ͼͽͻ
2 ͇ͬͻͪͲͶͳ͵ͬͪΔͰͳͷͪ
ͲͪͪΒͰͽͰͻͳΒͼ͵ͰͳͷͰͽͯͶ͵ͰͺͼͶͰͯͳͰ;ͳͼͽͻͪͱͳͬͪΔ;ͼͪͬͻͰͷͰͳͺͻͷͰͪ
ͪͶͳͳͺͻͪ͵
ͽͳͰͺͼͶͰͯͳͰ;ͺͭͶͰͯ;ͷͭ;Εͼͽͳ;ͼͷͰͻͪͬͪΔͪͰ͵ͷͼ͵ͳͺͻͰͼͪ͊͵ͰͺͽͳͳͼͷͪͽͻͪΒ;ͯͪ
ͼͪͬͻͰͷͰͳͰ͵ͷͼ͵ͳͺͻͰͼͳ͵ΒͳͼͰ ͯͬͳΒͪΒ;ͪͺͶͪͰͽͪͻͷͳͬ;ͺͻͰͯͼͽͪͬΓͪΒ;ͳͽͰͻͪ
ͳͪͶͳͲͪͳΒ;ͪͰͭͶͫͪͶͳͲͪͳΒ;
͵ͽͳ;ͳͽͰͽͪͳͲͷͰͳͭͼͷͰΔͳͬͪΔͪͷͪΔͰͭͳͬͰΕͰͭͳͬͪ
ͳͽͰͭͻͳͼͪͼͽͳͰ͵ͷͳΒͰͪͼͬͰͽͼ͵ͷͳͬ;3
2
̽ͳ͵Ͱ %JDLFO
ͳͼͽͳͰͯͪͫͪͺͻͰͼͪ
ͳͽͰͻͪͳͪͶͳͲͪͳΒͪͳͭͶͫͪͶͳͲͪͳΒͪ
ͺͬͻͪͳͯ;ͫ͵ͪ
ͳͽͻͰͭͻͪͳΒͪ
ͺͼͽΒͰͳͼͽͬͻͰͷͰͳͷͰΔͪΒ;ͼͬͰͽͼ͵;Ͱ͵ͷͳΒ;
3
͌ ͼ͵Ͷͪͯ; ͼ ͽͳͷ
;ͷͰͼͽ ͽͰͻͷͳͪ ͭͶͫͪͶͳͲͪͳΒͪ
ͬͳ ͪ;ͽͻͳ ͵ͻͳͼͽͰ ͳͲͻͪͲͰ ͷͰΌ;ͪͻͯͪ Ͱ͵ͷͳΒͪ ͳ
ͳͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͉̺͍̽͌͑͋̾͆̾͌͆̓͏̸̸̻͇̹́̾̈́̈́́̀͠͏̸̸͇́̾̓́͋͠ͅ
͎ͳͻͼͽͳ͋ͷͺͼͼͷͪͽͻͪΒ;ͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪͷͳͽ͵ΒͳͺͭͻͰͺͻͰͯͼͽͪͬΓͪͼͪͬͻͰͷͰ;
Ͱ͵ͷͳΒ;ͳ ͽͪ͵ Ͱͷͭ;Εͪͬͪ ͺͶͳͽͳ͵Ͱ ͯͭͬͻͰ ͪͰ͵ͷͼ͵ͰͳͲͪͲͬͰͪͰ͈ͭͯͫͪͺ;ͽ
Ͱ͵ͪͯͪΔͳͷͳͽͬͪ͵Βͳ ͼ;ͫͳͶͳ ͺͻͳ͵ͻͳͬͪΔͰͳ͵ͷͺͰͲͪͳΒͪͲͪΓ;ͯͼ͵;ͫͰͼͺͷΕͼͽ ͺͻͰͯ
ͼͳͶͪͷͪͺͻͳͻͯͰ
ͷͳͽͭͶͫͪͶͳͲͪͳΒͳͺͻͰ;ͬͰͶͳͪͬͪͼͽͰͺͰͪͰͫͰͼͺͷΕͼͽͳͺͻͰͯͼͪͬͻͰͷͰ
ͳͷͰ͵ͷͼ͵ͳͷͼͳͶͪͷͪ )JSTU
5IPNQTPO#SPNMFZ
ͼͽͻ
͌͵Ͷͳ͵ͼͰͺͻͳͬͪͽͳͳͯͰΒͪ
ͭͶͫͪͶͳͲͪͳΒͳ͵ͪͰͳͲͫͰͱΒ
ͲͪͼͬͪΒͪͶͭͳͳͽͻͱͳͽͪͳ͵ͪͺͳͽͪͶͪ
ͯͪͰͷͪͷͰͼͽͪͲͪ
ͪͳͪͶͰͺͻͳͬͻͰͯͰͼͽͻͪͽͰͭͳΒͰ
ͳͽͳͲͪ;ͺͻͪͬΓͪΔͰͷͰΌ;ͪͻͯͷͰ͵ͷͳΒͷtͅͰΌ;ͪͻ
ͯͳͰ͵ͷͼ͵ͳͼͳͼͽͰͷͺͼͽͪΒͰͪ;ͽͷͪͳͯͻ;ͽͬͰͳͼ͵ͻͰΔͰ͵ͪͯͽͻͱͳͽͪͳͺͻͳͲͬͯΔͪ
ͺͼͽͪΒ;ͲͪͳͼͽͪͭͶͫͪͶͳi ͎ͳͻͼͽ
͋ͷͺͼ
ͼͽͻ
4 ͆ͪͼ;ͺͻͽͽͷͰ
ͳͼͽͳͰͼͰͯͪΒͰͺͽ
ͻͰͫͳͷͭ;ΕͰͼͽͬͪͻͳͽͳͳͻ͵Βͪͬ;ͺͻͪͬΓͪΔͰͰ͵ͷͳΒͷͪͪͳͪͶͷͳͷͰΌ;ͪͻ
ͯͷͳͬ;ͳͯͪͼͪͷ ͽͪ͵ Ͱ͵ͷͼ͵ͳͻͪͼͽͳͼͶͫͯͪͽͻͭͬͳͪͷͭ; ͫͳͽͳ͵ͷͫͳͬͪͳͼͪ
ͺͽͰͳͷͯͼͳͷͪ;;ͽͪͻͳͳͲͷͰΌ;ͯͻ;ͽͪͬͪ )JSTU
ͼͽͻ
͎ͳͻͼͽ ͪͭͶͪͪͬͪ ͼͳΒͪͶͰ ͺͼͶͰͯͳͰ ͷͳͽͪ ͭͶͫͪͶͳͲͪͳΒͳ ; ͻͪͲͬͳΒͰͳͷ ͳ ͲͰͷΓͪͷͪ ;
ͻͪͲͬΒ;̓ͪͺͳͽͪͶͳͲͪͷͼͰͻͪͲͬͳΒͪͼͶͪΔͪΒ;ΕͳͼͰͪͲͪͯͬΓͪͬͪΔͰͺͽͻͰͫͪͼͻͰͯΔͰ͵ͶͪͼͰ
ͳΒͪΒͰ
ͻͪͼͽ;Εͪ ͺͽͻΔͪ ͼͽͬͪͻͪͶͪ ͯͷͪΕͰ ͽͻͱͳͽͰ Ͳͪ ͵ͪͺͳͽͪͶͳͼͽͳ͵; ͺͻͳͲͬͯΔ;
ͳ Ͳͪ ΔͰͭͬ
ͺͼͽͪͪ͵ΒͰͰͺͯͯͻͱͪͬͪΔͰͬͳͼ͵ͭͳͬͪͺͽͻΔͰͻͫͪͳ;ͼͶ;͉ͭͪͰͽͻͳ͵ͪͭͶͫͪͶͳ
ͲͪͳΒͰ͵ͪͺͻͪͬͯͪΔͰͲͪͼͷͪΔͰΔͰͲͪͻͪͯͪ
ͬͰΕ;͵͵;ͻͰͳΒ;ͪͽͻͱͳͽ;ͻͪͯͪͳͼͶͳ
ͺͽ͵
ͺͪͬͪͼͳΒͪͶͰͼͬͰ͵ͪͺͳͽͪͶͳͲͷͪ͌ͲͰͷΓͪͷͪ;ͻͪͲͬΒ;ͰͶͳͽͰͺͻͳͬͪͽͪΒ;;ͭͬͻͰͼͶͫͯΒ
ͽͻͭͬͳͳ
ͪͶͳͳͪͯ;ͶͰͼͽͬͳͰͻͪͼͺͯͰͶͰͪͳͪͶͭͯͽ͵ͪͳͷͪΒ;ͷͪͶ͵ͻͳͼͽͳͯͭͶ
ͫͪͶͳͲͪͳΒͰ
ΒͰͻͳͷͼͰ;ͼͶͬͳͱͳͬͽͪͺͭͻͪͬͪΒ;̀ͪͽΒͰͰͺͯ;ͺͻͪͬΓͪΔͰͷͰΌ;ͪͻͯͷ
ͽͻͭͬͳͷ
ͪͷͰΌ;ͪͻͯͪͰ͵ͷͳΒͪΒͰ;ͯͬΓΒͷͰͻͳ͵Ͱͽͻͳͼͪͪ;ͬͰͶͳ͵ͳͷͯͻͱͪͬͪͷͪ
ͯͪͫͳ;ͺͻͪͬΓͪΔͰΔͷͰͫͳͶͷͭ;ΕͰ;͵Ͷͳ͵ͺͼͽΒͰͺͶͳͽͳ͵ͪͬΓͪͳͯͻͰΌͰͳͷͰΌ;ͪͻͯͳ
͵ͼͰͲ;ͼ )JSTU
ͼͽͻ
͊ͪͯͻ;ͭͪͳΒͳͽͰͻͳΒͼ͵ͳͺͲͳͳΒͪ
͎ͰΒͳͪͅͻͳͼͽͳ;ͯͪͪͺͶͳͽͳ͵;ͬͶͪͯͪ;ͽͳͰͯͳͼ
͵;ͻͲͳͬͪ͵ͼͽͻ;͵ͳΒͪͭͶͫͪͶͳͲͪͳΒͳ
ͪͰͻͰͪͶͳͭͶͫͪͶͳͲͪͳΒͼ͵ͳͺͻͰͼͳͅͱͯͪͼͰͯͬͳ
ΒͪΒ;tͼͽͬͪͻͳiͺͻͰͼͳ͵ΒͰͽͰͻͰͽͳͪͻͳͲͪͪͬͪΒ;͵ͪͭͶͫͪͶͳͲͪͳΒͪ
ͪͶͳΔͳͬͰͺͼͶͰͯͳͰͼ;
ͺͼͻͰͯͬͪͰͯͳͼ͵;ͻͲͳͬͷ͵ͼͽͻ;͵ͳΒͷͬͳͺͻͰͼͪ
͵Βͪ;ͽͳͰͪͯͼͳͰͰ͵ͷͼ͵ͳ
ͯͶ;͵ͪ ͺͻͪͬͶͪͯ;ͯͪͼͺͻͬͯͳͰͶͳͫͰͻͪͶ;ͺͶͳͽͳ͵;ͽͻͱͳͽͪͻͪͯͪ
ͺͻͰͷͪ'VSMPOH
.BSTI
ͼͽͻ–
͊ͶͳͽͷͰ
ͅͰ͵ͭͻ;;͵ͪͲ;ΒͰͪͽͯͪͪͳͪ͵ΒͳΒͰͭͶͫͪͶͳͲͪͳΒͪ
ͼͳΒͪͶ͵ͼͽͻ;ͳͼͪͪ;ͷͰͯͳΒͳͷͪͳͪ͵ͪͯͰͷͼ͵ͷͯͳͼ͵;ͻͼ;
ͯͻͰΌ;ΒͰ͵ͬͳͻ
Bͷͱͯͪͳͭͻͪͳ
ͰΔͪͲͪͽͰͻͰͽͳͪͻͰͳͯͻ;ͽͬͰͰͪ͵ͽͰͻͰ .D(SFX
ͼͽͻ
͆ͪͭͶͫͪͶͳͲͪͳΒ;ͼͰͺͲͳͬͪΒ;ͳ
4
͆ͪ ͬ ;ͺͲͻͪͬͪ ̓ͪͼͽͰͶͼ ͵ͪͯͪ
ͭͬͻͰΕͳ ͷͰΌ;ͪͻͯͷ ͿͳͪͼͳΒͼ͵ͷ ͽͻͱͳͽ;
ͳͼͽͳͰ ͯͪ ΒͰ
Ͱ͵ͷͳΒͪ ͼͽͬͻͳͶ̸ͪ;ͽͷͪͽt͆ΕͪͷͻͪͬͰͪͼͽͬͪ
ͳͯͰΒͪͺ ͵ΒΒͷͪͳͰͺͻͰ;ͲͳͷͪΒ; ͵ͽͻͶ;
ͪͯͼͬͰͽͷ
ͪͳͬͳͳΒͰͯͪͺͼͽͪͰͼͽͬͪͻͼͽ– ͷͪͯͪͰ;ͫͶͳ͵;ͻͫͽͪ͵ΒͳͪͼͼͽͪͬΓͪΒ;ͫͰͲͺͼͶͪͳͶͳ
ͬͶͪͯͳͳ͵ͷͺΒ;ͽͰͻͪ͵ΒͳͪͯͭͶͰͯͪΒ;ͪͱͳͬͽ
ͬͰΕ͵ͪͰͶͰ͵ͽͻͼ͵ͳͼͳͼͽͰͷͿͳͪͼͳΒͼ͵ͳͽͻͪͼͪ͵ͳΒͪi
̓ͪͼͽͰͶͼ
2003
ͼͽͻ
̸̸̻͇͉̺͇̽͆͊͋́ͣ́͠ͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ ͳͷͭ;Εͼͽͳ;ͺͻͪͬΓͪΔͪ...
ͯͻͱͪͬͰͬͶͪͼͽͳ;ͺͻͪͬͯͪͬͪΔ;ͼͬΒͳͯͶ;͵ͪͳͪ͵ͽͰͻͳͽͺͻͪͲͪͺͻͪͬͯͪͬͪΔͰͼͬͭͯͰͶͬͪΔͪ
ͺͻͽͳͬͽͪ͵ͬͳͯͶ;͵ͪ
̸͉̓́͋́̓t̸̓̾͠i̸̸͇̻͇̹͋̾̀̾̈́̈́́̀͏́́͠
͈ͻͰͯͷͰͽ͵ͻͳͽͳ͵Ͱͼ͵Ͱͺͽͳ͵ͪΒͰͼͽͰtΒͪ͵ͪiͽͰͲͪͭͶͫͪͶͳͲͪͳΒͳ
͵Β;Ͱ͵ͻͳͽͳ͵ͳͺͻͳͬͪͽͪΒ;
ͭͶͪͬͰ ͼͽͻ;ΒͰ ͪ͵ͪͯͰͷͼ͵Ͱ Βͪͬͼͽͳ ͳ ͬͶͪͼͽͳ ͢ͳͬ ͳΓ ΒͰͼͽͰ ͯͪ ͺ͵ͪͱ; ͯͪ ͵ͬͰͳͪͶ
ͼͬͪΕͰͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͼͪͯͪΔͰͰͽͪͺͰͻͪͲͬΒͪͼͬͰͽͼ͵ͰͰ͵ͷͳΒͰͰͷͭ;ͯͪͼͰ;Ͳͷ;tͲͯͻͪͬͲͪ
ͭͽͬi͌ͺͻͳͶͭͼͬͷͼͬͪͽͪΔ;ͻͪͲͬͳΒͪΒ;ͬͻͶͳͻ͵;ͪͻͭ;ͷͰͽͪͳΒ;– ͳͼͽͻͳΒͼ͵;
Ͱ͵ͷ
ͼ͵;
ͺͶͳͽͳ͵; )JSTUBM
̓ͪͯ ΒͰ ͻͰ ͪͻͭ;ͷͰͽͪͳΒͳ ͲͪͼͬͪΒ ͪ ͪͪͶͳͲͳ ͳͼͽͻͳΒͼ͵ͭ ͻͪͲͬΒͪ
ͬͳ ͽͰͻͰͽͳͪͻͳ
ͻͪͲͶͳ͵;Β; ͽͻͳ ͺͰͻͳͯͪ ;ͻͪͲͬΒ;ͷͰΌ;ͪͻͯͰ Ͱ͵ͷͳΒͰ ͈ͯͯͻͬͭͼͬͰͽͼ͵ͭͻͪͽͪ
ͯ
͵ͻͪΒͪ ̽ͻ;ͭͭ ͼͬͰͽͼ͵ͭ ͻͪͽͪ ͯ ͪͿͽͰ ͵ͻͳͲͰ ͭͯͳͰ
ͳ ͯ ͳ ͯ ͯͪͪͼ ͅͰΌ;ͪͻͯͪ
Ͱ͵ͷͳΒͪͳΒͰͬͪͺΒͪͬͪ
ͬͰΕͼͰͻͪͲͬͳΒͪͬͳͰͯΒͰͯͭͬͰ͵ͪ̓ͻͳͼͽͰΕͳͰ͵Ͱͳͯͳ͵ͪͽͻͰ–
͵ͪͽͼ;ͷͰͽͪͻͪͳͽͰͭͻͳͼͪͼͽͪͼͬ;ͲͶͪͽͭͼͽͪͯͪͻͯͪͳͶͳͫͳͷͷͰΌ;ͪͻͯͰͽͻͭ
ͬͳͰ ͵ͪ ;ͯͰ ; ͪͳͪͶͷ ͺͻͳͲͬͯ; – ͺ͵ͪͲ;Β; ͯͪ ΒͰ ; ͺͰͻͳͯ; ͯ ͈ͻͬͭ ͼͬͰͽͼ͵ͭ ͻͪͽͪ
ͷͰΌ;ͪͻͯͪͰ͵ͷͳΒͪͫͳͶͪͳͽͰͭͻͳͼͪͳΒͪͰͭͯͪͪͼ5
́ͼͽͻͳΒͼ͵; ͪͻͭ;ͷͰͽͪͳΒ; ; ͺͻͳͶͭ ͺͻͺͳͽͳͬͪΔ; ͫͳͷͪ ͳ ͺͼͶͰͯͳͪ ͺͻͷͰͪ ͵ΒͰ ͼͰ
ͲͪͪͬͪΒ; ͵ͪ ͭͶͫͪͶͳͲͪͳΒͪ ͪͬͯͰ ͳ ͯͻ;ͭͳ ͪ;ͽͻͳ
ͺͪ ͽͪ͵ ̺ͪΒͼͬͪ ;͵ͪͲ;ΒͰ
ͪ ͺͻͳͷͰͻ
ͯͪ
ͳͲͷͰΌ;ͼ;ͬͰͻͰͳͽͰͽͪͳͿ;͵ͳΒͪͯͻͱͪͬͪ;ͺͼͶͰͻͪͽͷͫͻͰͽͬ;ͯͼ͵ͷͼͳͼͽͰͷ;ͳͯͪͪͼͺͼͽΒͰ
ͼͶͳͼͽͳ
ͪͰͼͪͷͻͪͲͶͳ͵Ͱ͇ͪͽͪ͵ΌͰ;͵ͪͲ;ΒͰͪͽͯͪ;ͲͻͳͼͪͬͻͰͷͰͳͺͻͰͼͪ;ͯͻ;ͽͬ;
Ͱͼͽ ͺͻͳͲͶͪͲͰ ͳͲ ;;ͽͻͪΔͳ ͻͪͲͶͭͪ
ͪ Ͱ ͳͲ ͳͲͶͱͰͼͽͳ ͷͰΌ;ͪͻͯͷ ͺͻͳͽͳͼ͵; ͪ
ͺͻͳͷͰͻ
ͪ ͼͷͪΔͳͬͪΔͰ Ϳ;͵ͳΒͪ ͯͻͱͪͬͰ ͫͶͪͭͼͽͪΔͪ ;ͽͳ; ͳͼ͵Ͱ ͼͽͺͰ Ͱ͵ͷͼ͵ͭ ͻͪͼͽͪ
8FJTT
̽ͻ;ͭͪͭͻ;ͺͪͪͻͭ;ͷͰͪͽͪͯͼͳͼͰͪͽ;ͷͪͰΔͰͯͻͰΌͰͳͺ͵ͪͲͪͽͰΓͪͼͪͬͻͰͷͰͰͰ͵ͷͳΒͰ
ͪͼͬͰͽͼ͵ͷͳͬ;
͵ͪͽͼ;ͷͰͽͪͻͪͪͳͽͰͭͻͳͼͪͼͽ
ͫͳͷͷͰΌ;ͪͻͯͰͽͻͭͬͳͰ͵ͪ;ͯͰ
;ͪͳͪͶͷͺͻͳͲͬͯ;
;ͶͭͪͽͻͪͼͪͳͪͶͳ͵ͷͺͪͳΒͪ ͋͆̓
ͳͳͬͼͽͻͪͳͯͳͻͰ͵ͽ
ͳͳͬͰͼͽͳͳΒͪ
͋ͻͪͼͪͳͪͶͰ͵ͷͺͪͳΒͰͼͰͼͷͪͽͻͪΒ;ͭͶͪͬͳͷͳͼͽͳͽ;ͳͪͶͳͷͼͳͰͷͭͶͫͪͶͳͲͪ
ͳΒͰͅͰΌ;ͽͳͷ
͎ͳͻͼͽͳ͋ͷͺͼͼͷͪͽͻͪΒ;ͯͪΒͰͬͻͶͷͪͶ͵ͷͺͪͳΒͪ͵ΒͰͼ;Ͳͪͳͼͽͪ͋͆̓– ͳͼ;
ͬͰͲͪͰͳͲͪΒͰͯ;ͯͻͱͪͬ;
ͪͼͬΒͰͯͰͶͬͪΔͰͼͷͰͽͪΒ;ͳͺͻͰͷͰͽͪΒ;;ͻͪͲͶͳͳͽͰͯͻͱͪͬͰ;Ͳͪͬͳͼ
ͼͽͳ ͯ ;ͼͶͬͪ ͪ Ͷ͵ͪͶͳͷ ͽͻͱͳͽͳͷͪ ̺ͰΕͳͪ ͵ͷͺͪͳΒͪ ͼ; ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ
5
t̸͵ ͽͰͻͰͽͳͪͻͳͭͶͫͪͶͳͲͪͳΒͰ ΕͰͯͪ ͵ͪͱ; ͯͪͳͷͪͷ Ͱ͵ͷͳΒ;; ͵ΒΒ ΒͰ ͼͬͪ͵ͳ ͯͰ ͼͬͰͽͪͺͬͰͲͪ
;ͰͼͽͬͬͪΔͰͷͪͽͻͱͳͽͳͷͪͺͬͰͲͪͳͷͳͿͻͷͪͳΒͪͷͪ;ͼͽͬͪͻͷͬͻͰͷͰ;
ͽΒͰͲͪͺͰͽͰ70ͳͬͰΕ
ͳͭͯͳͪi ͎ͳͻͼͽ
͋ͷͺͼ
ͼͽͻ
͈ͻͰͯͼͽͪͬͳͳͼ͵Ͱͺͽͳ͵ͭͭͶͰͯͳͽͪͯͰͶͰͼͪͽͰͻͰͽͳͪͻͳͷͪͯͻ;ͭͳͻͳΒͰͽͪͳΒͪͼͪͭͶͪͼͼͽͭͶͫͪͶͷ
͵ͪͻͪ͵ͽͰͻ;ͿͳͪͼͳΒͼ͵ͳͽͻͱͳͽͪͲͫͭΔͳͬͰͺͶͪͰͽͪͻͰͻͪͼͺͻͼͽͻͪΔͰͼͽͳ
;ͫͻͲͪͬͪΔͪͿͳͪͼͳΒͼ͵ͳ
ͽͻͪͼͪ͵ͳΒͪ ͳͭͻͷͭ;ͬͰΕͪΔͪ͵ͶͳͳͰͬͪ;ͺͻͷͰͽ;.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆̓ͅ
– ΔͳͬͰͭͶͪͬͰͪ͵ͽͳͬͼͽͳ ͷͰͪΘͷͰͽ
ͺͶͪͳͻͪΔͰ
ͳͼͽͻͪͱͳͬͪΔͪͳͻͪͲͬΒ
ͪΒͲͪͪΒ
ͳΒͳͯͰͶͬͳͺͻͳͲͬͯΔͰͳͺͻͯͪΒͰ
ͼͷͰͽͰͳͼ;;ΒͰͯΒͲͰͷΓͳ
ͪͯͰͺͻͳͲͬͯΔͰͳͺͻͯͪΒͰ;
ͯͻ;ͭͳͷͯͰͶͬͳͷͪͼͬͰͽͪ̀ͪͽͳΒͰͫΓͰ͵ͪͻͪ͵ͽͰͻͳͼͪͽͳ͵ͪͪͳͪͶͰ͵ͷͺͪͳΒͰ͵ΒͰͺͼͶ;Β;
ͪͷͰΌ;ͪͻͯͷͳͬ;͊ͷͰͽͪΒ;ΕͳͪΒͲͪͪΒͳΒͳͯͰͪ͵ͽͳͬͼͽͳ;ΒͰͯ;ͲͰͷΓ;
Δͳͬͺͼ
ͶͬͪΔͰΒͰͺͯͬͻͭ;ͽͪͳͪͶͷͼͳͼͽͰͷ;ͻͰͭ;ͶͪͳΒͰͳͻͺͳ͵ͻͳͼͽͳͯͰ͵ͷͼ͵ͰͺͶͳͽͳ͵Ͱ
ͽͰ ͯͻͱͪͬͰ ͳͼͽͻͪͱͳͬͪΔͪ ͳ ͻͪͲͬΒ
ͺͻͪͬͪ Ͳͪͽͳͽͪ
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ͪ ͼ ͯͻ;ͭͰ ͼͽͻͪͰ
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ͼͽͬͪͻ;Β; ͺͻͿͳͽ ͯ ͺͻͳͲͬͯΔͰ ͳ ͽͻͭͬͳͰ ; ͯͻ;ͭͳͷ
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ΒͰͻͼ;;ͳͽͪͬͷͺͼͶͰͻͪͽͷͻͪͲͬΒ;ͬͰͶͳ͵Ͱ͵ͷͺͪͳΒͰͺͼͶͬͪͶͰͪͷͰΌ;ͪͻͯ
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ͽͻͳͳͶͳͬͳͰͯͻͱͪͬͪ
ͰͯͷͳͳͻͪΒ;ͼͬͰͽͼ͵ͷͽͻͭͬͳͷ
ͬͰͶͳ͵ͳͯͰͽͻͭͬͳͰͯͬͳΒͪͼͰ;;
ͽͪͻ ͼͪͷͳ ͋͆̓ ͳͲͷͰΌ; Δͳͬͳ ͺͯͻ;ͱͳͪ
ͅͰΌ;ͽͳͷ
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ͲͬͯͷͰΌ;ͯͰͶͬͪΔͪ Ͱ͵ͷͼ͵ͳͯͼͪͳͺͶͳͽͳ͵Ͱ
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ͬͰͲͪͼͽͳͲͪͰ͵;ͪͳͪͶ;Ͱ͵ͷͳΒ;
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ͬͰΕͰͭͶͫͪͶͳͲͪͳΒͰͼͬͰͽͼ͵ͰͰ͵ͷͳΒͰ͊ͪͯͪΔͪͰͽͪͺͪͻͪͲͬΒͪͼͬͰͽͼ͵ͰͺͻͳͬͻͰͯͰͳΒͰͳͺͰͷ;
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ͪͳͪͶͲͪͼͬͪͰͳͯ;ͼͽͻͳΒͰͳͭͶͪͬͳͰͽͻͳ
ͿͳͪͼͳΒͼ͵ͰͽͻͭͬͳͰͳ;ͼͶ;ͭͪͼͪͱ ͻͳΒͰͽͳͼͪͳͼͺΓͪ
ͪͭͶͪͪͬͪΒ;ΕͳͷͰΌ;ͪͻͯͰͽͻͭ
ͬͪ͵ͰͺͰͻͿͻͷͪͼͰ͊;ͺͻͽͼͽͯͭͶͫͪͶͳͲͬͪͰͰ͵ͷͳΒͰͲͪͽͳΒͰͪͳͪͶͪ
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ΒͰͻͰͭ;Ͷͳͼͪ; ͬͰΕͰͷ ͳͶͳͷͪΔͰͷͼͽͰͺͰ; ΒͪͬͷͺͶͳͽͳ͵ͷͯͻͱͪͬͪͳͷͰΌ;ͪͻͯͳͪ͵ͽͰͻͪ
͋ͪ͵ͬ;Ͱ͵ͷͳΒ;
͵ΒͪͺͼͽΒͳ;ͯͻͰΌͰͷͫͶͳ͵;ͯͭͯͳͰ
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ͰͽͻͰͫͪͷͰͪͽͳͼͪͭͶͫͪͶͷͰ͵ͷͳΒͷ )JSTU
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ͳΒͰ ;͵ͪͲ;Β; ͪ ͵ͷͺͶͰ͵ͼͳ ͺͻͰͼ ͺͻͷͰͪ ͺͻͳͲͬͯΔͰ
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ͻͪͼͺͯͰͶͰ ͳ ͺͽͻΔͰ ;
ͼͪͬͻͰͷͰͷͼͬͰͽ;͈ͻͳͽͷͼͰͪͬͯͰ͵ͬͪͽͳͽͪͽͳͬͰͳ͵ͬͪͶͳͽͪͽͳͬͰͻͪͲͶͳ͵Ͱ;ͯͼ;ͪͻͪͳΒͰ
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͵ΒͪΒͰͫͳͶͪͰͲͪͬͳͼͺͻͳͲͬͰͯͰͪ;ͻͪͲͶͳͳͽͳͷͯͰͶͬͳͷͪͼͬͰͽͪ ͺͶͳͽ͵ͪ
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͵ͪͻͽ;ͷͰΌ;ͪͻͯͰͰ͵ͷͳΒͰi 5POLJTT
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ͼͽͻͪͽͰͭͳΒͰ ͺͻͰͯ;ͲͰΕͪ ͳ ͫͶͳ͵Ͱ
͵͵;ͻͰͳΒͰ͵ΒͳͼͰͯͺͰͽ͵ͪͯͰͿͳͳ;ͪͼͬͰͽͼ͵ͷͳͬ; %PDLÍT
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ͷͪ͌ͪͼͽͪͬ͵;ͻͪͯͪͯͰͽͪΓͳΒͰΕͰͫͳͽͳͺͻͳ͵ͪͲͪͪͪͻͭ;ͷͰͽͪͳΒͪͼ͵Ͱͺͽͳ͵ͪͯͼ;ͺͶͳͽͳ͵Ͱͳ
Ͱ͵ͷͳΒͰͳ;ͶͲͳͯͻͱͪͬͰ;ͷͰΌ;ͪͻͯͳͷͰ͵ͷͼ͵ͳͷͺͻͰͼͳͷͪ
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͌ͺͻͪͬΓͪΔͰ Ͱ͵ͷͼ͵ͳͷ ͺͻͰͼͳͷͪ ͺͯͻͪͲ;ͷͰͬͪ ͺͻͪ͵ͼͰ ͻͰͭ;ͶͪͳΒͰ ͳ ͵ͻͯͳͪͳΒͰ Ͱ͵
ͷͼ͵ͳͪ͵ͽͳͬͼͽͳ͵ΒͰͫ;ͪͽͪΒ;ͯͰͶͬͪΔͰͳͲͪͪ͵ͽͰͻͪ– Βͪͬͳ
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ͼͽͻ;͵ͽ;ͻͳ;ͺͻͪͬΓͪΔͪͪͷͰΌ;ͪͻͯͷͳͬ;ͭͶͪͬͳͪ͵ͽͰͻͳͼ;ͯͻͱͪͬͰ
ͳΒͰͼͰ ͯͰͶͬͪΔͰͺͻͰ
ͺͶͳΕͰͼͯͰͶͬͪΔͰͷͯͻ;ͭͳͪ͵ͽͰͻͪ
ͯͷͰΌ;ͪͻͯͳͻͭͪͳͲͪͳΒͪͯͺͻͳͬͪͽͳ͵ͷͺͪͳΒͪ͊
ͫͲͳͻͷͪͺͻͰͬͶͪΌ;Β;ΕͰͽͰͯͰͳΒͰ;ͼͬͰͽͼ͵ΒͰ͵ͷͳΒͳ
ͬͪͱΒͰͳͼͽͪΕͳͯͪͯͰͻͰͭ;ͶͪͳΒͪͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͶͳͫͰͻͪͶͳͲͪͳΒͪͽͪ͵ΌͰͺͻͰͯͼͽͪͬΓͪΒ;ͳͲͬͰͼͽͪͫͶͳ͵;ͺͻͪͬΓͪΔͪͰ͵ͷͳΒͷ
ΒͰͻͼͰ͵ͻͲͯͰͶͪͽ
ͼͽͻͪͲͶͳͳͽͳͪ͵ͽͰͻͪ;ͼͷͰͻͪͬͪΒ;Ͱ͵ͷͼ͵Ͱͪ͵ͽͳͬͼͽͳ;ͯͻͰΌͰͷͺͻͪͬ;͌ͼͬͳͳͯͰΒͰ
;ͺͻͪͬΓͪΔ; Ͱ͵ͷͼ͵ͷ ͭͶͫͪͶͳͲͪͳΒͷ ΒͰͼͽͰ ͺͻͰͽͺͼͽͪͬ͵ͪ ͯͪ ͽͻͱͳͽͪ Ͱ ͯͰͶ;Β; ͺͽͺ;
ͪ;ͽͷ
ͬͰΕͼ;;ͼͶͬΓͰͪͶ͵ͪͶͳͷ
ͪͳͪͶͳͷͳͷͰΌ;ͪͻͯͳͷͻͭͪͳͲͪͳΒͪͷͪ
ͺͻͪͬ
ͳͷ ͵ͬͳͻͷ ͳ ͼͳΒͪͶͳͷ ͷͻͰͱͪͷͪ ͋ͻͱͳͽͪ ͼ; ͫͶͳ͵ͬͪͪ ͵ͷͺͶͰ͵ͼͷ ͪͻͳͽͰ͵ͽ;ͻͷ
ͺͶͳͽͳ͵ͳ
ͻͭͪͳͲͪͳͳͳ;ͭͬͻͳͫͶͳ͵ͪ 5POLJTT
ͼͽͻ
͈ͼͽΒͰͻͪͲͶͳͳͽͪͼͬͪͽͪΔͪ;ͶͲͳͯͻͱͪͬͰ;ͭͶͫͪͶΒͰ͵ͷͳΒͳ͆ͪΒͻͪͼͺͻͼͽͪΔͰͳΒͰΒͰ
ͭͶͰͯͳͽͰ ͵ΒͰ ͺͶͪͲͳ ͯ ͽͭͪ ͯͪ ͼͰ ͭͶͫͪͶͳͲͪͳΒͪ ͳͼͺΓͪͬͪ ; ͫͶͪͼͽͳ ͺͶͳͽͳ͵Ͱ ͼͶͪͫΓͰΔͰͷ
;ͶͭͰͳͲͪͪΒͪͯͻͱͪͬͰ
ͪΒͪͪΔͰͷͻͪͲͶͳͳͽͳͫͶͳ͵ͪͪͯͪͳͪͶͳ ͭͶͫͪͶͳ
ͺͶͳͽͳ͵ͳ
ͼͽͻ;͵ͽ;ͻͪͳͪ͵ͽͰͻͪ́ͼͽͳͰͼͰͯͪΒͰͪͻ;Ͱͪͪ;ͽͷͳΒͪͯͻͱͪͬͰ ͽΒΔͰ͵ͪͺͪͳͽͰͽͯͪͯͰͶ;ΒͰ
ͰͲͪͬͳͼ;ͯͰΔ;ͳͼͺͻͬΌͰΔ; ͼͺΓͰͳ;;ͽͻͪΔͰ ͺͶͳͽͳ͵Ͱ
ͳΔͰͼ;ͬͰͻͰͳͽͰͽ ͽΒ
ͶͰͭͳͽͳͷͳͽͰͽΔͰͰͬͶͪͼͽͳͪͯͻͰΌͰΒͽͰͻͳͽͻͳΒͳͳͪͯͯͻͰΌͰͳͷͼͽͪͬͳͽͬͷ
)FMEFUBM
ͼͽͻ
͆ͪΔͰͯͰͶͬͪΔͰͼͬͰͬͰΕͳ;ͽͳͪΒͳͷͪͷͰΌ;ͪͻͯ͵ͻ;ͱͰΔͰ
ͪͳͲͿ;͵ͳΒͪͼͰ
ͺͻͰͼͳͪͪͯͪͳͪͶͰͳͶ͵ͪͶͰͼͽͻ;͵ͽ;ͻͰ́ͼͽͳͰͼͰͯͪͷͫͳͶͳ͵ͪͺͳͽͪͶͳͲͷͳͰ͵
ͽͻͶͳͯͻͱͪͬͰ
ͯͪͯͻͱͪͬͪͳͷͪͼͷͪΔͰͰͷͭ;Εͼͽͳͯͪ;ͺͻͪͬΓͪͰ͵ͷͼ͵ͳͷͽ͵ͬͳͷͪͳͯͪͻͰͪ
ͶͳͲ;ΒͰͼͳΒͪͶͰͺͻͭͻͪͷͰ ͺͳͻ ̺;ͶͰͽͳΕ
ͼͽͻ
͈ͻͳͼͽͪͶͳͰ ͼ͵Ͱͺͽͳ͵ͭ ͭͶͰͯͳͽͪ )JSTU BM
ͼͽͻ
ͳͼͽͳ; ͽͻͳ ͪͳͪ ͪ ͵Βͳ
tͪͼͶͰΌͰͳiͳͼͽͳͽ;ͳͪͶͳ ͵ͬͳͻͷͰΌ;ͪͻͯͰ Ͱ͵ͷͼ͵ͰͬͶͪͼͽͳͯͰͶ;ΒͰ͵ͻͲͪͳͪͶͰ
ͯͻͱͪͬͰͯͰͶͬͪΔͰͯͻͱͪͬͪ;ͷͰΌ;ͪͻͯͳͷ
ͷ;ͶͽͳͶͪͽͰͻͪͶͳͷ ͻͰͭ;ͶͪͽͻͳͷͼͺͰͳΒͪͶͳͲͬͪ
ͳͷͪͭͰͳΒͪͷͪ͵ͪͽͼ;͇͊͋
͍ͅͅ
͊ͬͰͽͼ͵ͪͫͪ͵ͪ
͵ͪͳͻͪͲͶͳͳͽͪͽͰͶͪͺͯ͵ͻͳΓͰͷ͌ΒͰ
ͯͳΔͰͳͪͳΒͪ ͺͻ͇͉ͅ
;ͺͻͪͬΓͪΔͰͬͰͶͳ͵ͳͷͰ͵ͷͼ͵ͳͷͫͶͪͼͽͳͷͪͺͻͰ͵ͻͰͭͳͪͶͳ
ͽͻͭͬͳͼ͵ͳ ͳ ͳͬͰͼͽͳͳͳ ͫͶ͵ͬͪ ͺͻ ̾͌ ͳͶͳ ̸̸͍͆͋
Ͳͫͭ Δͳͬͭ ;ͽͳͪΒͪ ͷͭͰ
ͲͰͷΓͰͼͻͰͯΔͰͬͰͶͳͳͰͰͷͭ;ͯͪͯͰͶ;Β;ͰͲͪͬͳͼ
ͪͰ͵ͳͯΔͳ ͺͻ̾͌
ͳͷͪΒ;ͯͬΓ
ͲͪΒͰͯͳ͵ͳͼͬͪͯͪͷͭ;ͯͪͻͪͲͬͳΒͪΒ;ͫͶͳ͵Ͱ;ͺͻͪͬΓͪΔͪͳͲͪͯͪͳͪͶͳͯͻͱͪͬͪ
ͺͪͬͰ;
ͯͻͰΌͰͳͷͫͶͪͼͽͳͷͪΔͳͷͪͯͰͶͰͭͳͻͪΒ;ͯͰͪͳͪͶͭͼ;ͬͰͻͰͳͽͰͽͪ;ͺͻͪͬΓͪΔͰ͵ͻͲͼͺ
ͻͪͲ;ͷͰͳͲͷͰΌ;ͭͶͪͬͳͺͶͳͽͳ͵ͳͰͽͳͽͰͽͪ͵ΒͳͺͻͰͯͼͽͪͬΓͪΒ;ͯͷͳͪͽͰ;ͯͰͶͰͼͬͰͽͼ͵Ͱͽͻͭ
ͬͳͰ
ͳͬͰͼͽͳͳΒͪͳͷͰͽͪͻͰͼͪͭͰ ͺͻ̸͊̽
ͪ͠ͺͪͳͰͬͻͲͪ
͇ͬͳͰͶͰͷͰͽͳ;ͺͻͪͬΓͪΔͪ
ͷͰΌ;ͪͻͯͷͰ͵ͷͳΒͷͼͰͯͰ͵ͶͰͺͻͰ͵ͶͪͺͪΒ;ͳͼͬͳͳͷͪΒ;͵ͪͼͬ;ͺͶͳͽͳ͵;ΒͰͯͳͳ;
ͪͳͪͶͰͯͻͱͪͬͰ͈ͻͰͯͽͭͪ
ͳ;͵ͪͲ;Β;ͳͪΒͯͬͪͳͬͪ;ͺͻͪͬΓͪΔͪͰ͵ͷͳΒͷ )JSTUFU
BM
ͼͽͻ
ͺͶͳͽͳ͵ͪͪͳͬ;ͯͻͱͪͬͪ ͳͶͳͪͳͬ;ͪͯͪͳͪͶͰͻͰͭͳͪͶͰͺͶͳ
ͽͳ͵Ͱ
͵ͪ ; ͼͶ;ͪΒ; ̾͌
͵Βͪ ͫͪͶͪͼͳͻͪ ͼͪͻͪͯΔ; ͳ ͵͵;ͻͰͳΒ; ͳͲͷͰΌ; ͺͻͰͯ;ͲͰΕͪ ͳ ͭͶͪͬͳ
ͯͻ;ͽͬͰͳͳͽͰͻͰͼͪͻͰͭͳͪͶͰ ;;ͽͪͻͯͻͱͪͬͰ
ͺͶͳͽͳ͵Ͱ
͵ΒͰͺͻ;ͱͪΒ;͵ͶͰ͵ͽͳͬͰ;ͼͶ;
ͭͰͳͯ;ͼͽͻͳΒͼ͵ͳͷͯͳͼͽͻͳ͵ͽͳͷͪ
̓ͪͯ ΒͰ ͻͰ ͷ;ͶͽͳͶͪͽͰͻͪͶͳͷ ͳͼͽͳͽ;ͳΒͪͷͪ
ͳΓ ͷͰΌ;ͪͻͯͳ Ͱ͵ͷͼ͵ͳ ͺͻͪͬͳͶͪ
ͳΒͰͼͪͷͳͶͳͺͻͬͰͼͽͬͰͯͪͻͰͭ;ͶͳͰͯͰͶͬͪΔͰͷͰΌ;ͯͻͱͪͬͪͷͪ
ͬͰΕͯͪͶͪ͵ͪͳͻͰͭ;ͶͳͰ
tͺͻͳͬͪͽͰi ͳͽͰͻͪ͵ͳΒͰ ͽͻͱͳͳ ͪ͵ͽͰͻͪ ͳ ͺͻͰͼͪ ͺͻͰ͵ ͪͳͪͶͳ ͭͻͪͳͪ ͅͰΌ;ͽͳͷ
ͳͪ͵ΒͰͰͼ;ͷΔͳͬͯͪͷͰΌ;ͪͻͯͰ͵ͷͼ͵ͺͻͪͬͺͻͰͯͼͽͪͬΓͪͶͰͭͪͶ;ͻͰͭ;ͶͪͳΒ;ͶͳͫͰͻͪͶ
ͭͷͰΌ;ͪͻͯͭͰ͵ͷͼ͵ͭͺͻͰͽ͵ͪ
ΔͰͭͬͳͼͬͳͼ;ͫΒͰ͵ͽͳͳͫΒͰ͵ͽͳͼ;ͯͻͱͪͬͰ
̸̸̻͇͉̺͇̽͆͊͋́ͣ́͠ͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ ͳͷͭ;Εͼͽͳ;ͺͻͪͬΓͪΔͪ...
͌ ͼͬͳ ͺͽͺ;ͪ ͪͳͪͶͪ ͪ;ͽͷͳΒͪ ͳ ͷͰΌ;ͪͻͯͪ Ͱ͵ͷͳΒͪ Ͱ ͷͭ; ͯͪ ͺͼͽΒͰ
ͳͼͽͬͻͰͷͰ
ͬͰΕͯͻͱͪͬͰͲͪͯͻͱͪͬͪΒ;ͯͰͼͬͭͼ;ͬͰͻͰͭͺͻͪͬͪͯͪͯͼͰͯͶ;͵ͰͲͪΒͰͯͼͯͻ;
ͭͳͷ ͯͻͱͪͬͪͷͪ
ͽͰͱͰΕͳ ͻͰͳͺͻͳͷ ͪ͵ͳΒͪͷͪ ͪ ͼͬ; ͪͳͪͶͳ ͼͺͻͪͲ;ͷͪ
;ͲͪΒͪͷͭ
ͺͻͳͲͪͬͪΔͪ
ͲͪΒͰͯͳ͵ͳͼͽͪͯͪͻͯͪ
ͪͯͭͶͰͯͪͰͯͰͰͽͻͪͶͳͲͪͳΒͰͳͷͰΌ;ͬͶͪͯͳͰ͵ͻͯͳͪͳΒͰ
)JSTUFUBM
ͼͽͻ
̓ͪͯΒͰͻͰͪͯͪͳͪͶͷͻͰͭͳͪͶͷ;ͺͻͪͬΓͪΔ;
ͷͰͪͳͲͷͳ
ͷͭ;ͫͳͽͳͷͰΌ;ͬͶͪͯͳͳͳͶͳͷͭ;ͯͪ;͵Γ;;Β;;ͯͻ;ͱͳͬͪΔͰͳͳͶͳͯͰͶͰͭͳͻͪΔͰͼ;ͬͰͻͰͳͽͰͽͪ
̸̸̸̸͇̻͉̺͉̺͇͇͎͈͉͇͌̈́̽̿̾͌͌͊̾͌̾̓͆͊̓́͢ͅͅ͏̸̾͊
͉ͪͲͷͪͽͻͪΒ;Εͳ;Ͷͭ;ͯͻͱͪͬͰ;ͳͼͽͻͳΒͼ͵ΒͺͰͻͼͺͰ͵ͽͳͬͳ
ͺͻͰͯͼͽͪͬͳͳͼ͵Ͱͺͽͳ͵ͭͭͶͰͯͳͽͪ
ͳͼͽͳ;ͯͪΒͰ Ͱ͵ͼ͵Ͷ;ͲͳͬͼͽͪͳͪͶͰͯͻͱͪͬͰ;;ͺͻͪͬΓͪΔ;;ͳͻ͵ͳͷͫͶͪͼͽͳͷͪͰ͵ͷͼ͵ͭ
ͳͯͻ;ͽͬͰͭͱͳͬͽͪͳͼͽͻͳΒͼ͵ͳͼͺͰͳͿͳͪͳͯͪͼ;ͼͰͺͶͱͪΒͯͻͱͪͬͰͳͲͪͰΔͰͽͰͻͳͽͻͳ
ΒͪͶͳͭͻͪͳͪͷͰΔͪͶͳͲͪͯͻͰΌͰͰͪ͵ͽͰͻͰͳ;ͯͻͰΌͰͰͼͬͻͰ
͎ͳͻͼͽͳ͋ͷͺͼͼͷͪͽͻͪΒ;ͯͪͪͻͭ;ͷͰͽͳ;ͺͻͳͶͭͺͪͯͪΔ;;ͶͭͰͯͻͱͪͬͰͳͷͪΒ;ͯͻͰΌͰ;
ͽͰͱͳ;
ͯͪͼͰͪͳͪͶͪͯͻͱͪͬͪͲͪͪΒͺͻͷͰͳͶͪͯ̓ͰΒͼͬͭͯͫͪ̽ͻͱͪͬͰͼ;ͷͪΔͰͪ;ͽ
ͷͰ
ͳͷͪΒ;ͷͪΔ;Ͱ͵ͼ͵Ͷ;Ͳͳͬ;͵ͽͻͶ;ͪͯͰ͵ͷͼ͵ͳͷͳͯͻ;ͽͬͰͳͷͺͻͰͼͳͷͪ;͵ͬͳͻ;
ͼͬΒͰͽͰͻͳͽͻͳΒͰͳͷͪΔͰͼ;ͼͺͼͫͰͯͪͯͻͱͰͪͳͪͶ;ͼͫͰͼͽͳ͵;Ͷͽ;ͻ;ͷͭͰͼͽ
ͅͰΌ;ͽͳͷ
ͺͻͰͷͪΔͳͬΒͰͳ
ͺͻͳͼͽͪͶͳͰͽͰͻͳΒͰͼͶͪͫΓͰΔ;;ͶͭͰͯͻͱͪͬͰͺͻͰͰͫͻͰͭͪͬͪΒ;
͵ͽͳ;ͳͽͰͽ͵ΒͳͼͰͯͻͱͪͬͪͳͰ͵ͰͪͼͺͰ͵ͽͰͻͪͲͬΒͪ
̓ͪͺͪͳͽͰͽͯͻͱͪͬͰͯͪ͵ͽͻͶͳͰͼͽͪͬͳͽͬͳ;;ͽͻͪΔͰͯͻ;ͽͬͰͰͺͻͰͼͰͺͻͷͰ
ͳͼͰͼͻͪͯͳ͵ͪͶͷͺͻͷͰͷ;ͶͭͰͯͻͱͪͬͰ;ͻͪͲͶͳͳͽͳͷͫͶͪͼͽͳͷͪͼͷͪΔͰͰͼ;ͷͭ;Εͼͽͳ
ͯͻͱͪͬͰͯͪͷͫͳͶͳͰ ͼͬΒͰ ͼͽͪͬͳͽͬͲͪͻͪͽ
ͪ͵;Ͷͽ;ͻ;ͰͭͰͷͳΒ;Ͳͪͼͬͪ;ͪͪͳ
ͪͶΒ͵;Ͷͽ;ͻͳͺͼͽͪΒͰͰͷͭ;ΕͰͯͻͱͪͽͳ;;ͼͶͬͳͷͪͭͶͫͪͶͳͷͪͼͬͳͷͰͯͳΒͪͳ͵ͼͷͺ
Ͷͳͽͼ͵Ͱ͵;Ͷͽ;ͻͰ͊ͯͻ;ͭͰͼͽͻͪͰ
ͯͻͱͪͬͪͲͪͯͻͱͪͬͪ͵ͽͻͶ;ͪͯͼͬΒͳͷͭͻͪͳͪͷͪͳ͵ͻͰͽͪΔͰͷ
Γ;ͯͳͺͻͰ͵Δͳ
ͳͷͰͲͪͯͻͱͪͬͪͷΕͪͯͼͬΒͳͷͼͽͪͬͳͽͬͷ
ͪͻͪͯ͵ΒͳΒͰ;͵ͻͰΔͰ;ͪͳ
ͪͶΒ ͯͻͱͪͬͳ ͳ ͵Βͳ Ͱͷͪ ͷͭ;Εͼͽͳ ͷͫͳͶͼͽͳ ͷͻͪ ͯͪ ͽͻͪͱͳ Ͷ͵ͪͶͰ ͼͽͻͪͭͰͭͳΒͰ ͳ
Ͷ͵ͪͶͰͺͭͯͼͽͳ
͈Ͷͳͽͳ͵ͪͺͻͰͷͪͼͬͪͽͪΔ; ͬͳͪ;ͽͻͪͺͼͽͪΒͰ ͺͶͳͰͽͻͳͪͪͽͪΒͪͳͽͯͻͱͪͬͪ
ͺͼͽͪΒͰͼͪͷΒͰͯͪͳͬ͵ͷͺͶͰ͵ͼͭͼͳͼͽͰͷͪͪ͵ͽͰͻͪͬͶͪͼͽͳ͵ΒͳͼͰͳͼͽͬͻͰͷͰͺͻͰ͵ͶͪͺͪΒ;ͳ
͵͵;ͻͳ;ͷͰΌ;ͼͫͅͰΌ;ͽͳͷ
ͽͳΒͰͼͬͰͽtͭͶͫͪͶͳͲͪͳΒͰiͳ;ͶͭͪͯͻͱͪͬͰͰͷͱͰͯͪͼͰ
ͺͻͰͯͳͼ;Ͷͭͷ͵Β;ͼ;;ͺͻͶͼͽͳͳͷͪͶͰͺͻͬͳͳΒͰ;͵ͬͳͻ;ͯͻͱͪͬͰ
ͬͰΕΒͰͿ;͵ͳΒͪ͵Βͪ
ͷͱͰ ͯͪ ͼͰ ͼͽͬͪͻ;ΒͰ ͺͻͰ͵ ͳͻ͵ͭ ͻͪͼͺͪ Βͪͬͳ ͳ ͺͻͳͬͪͽͳ
ͯͻͱͪͬͳ ͳ Ͱͯͻͱͪͬͳ
ͪͳͪͶͳ
ͽͻͪͼͪͳͪͶͳͳͷͰΌ;ͪͻͯͳͳͼͽͳͽ;ͳΒͪͳͺͻͪ͵ͼͳ )JSTUFUBM
ͼͽͻ
͈ͼͰͫͪ;ͶͭͪͯͻͱͪͬͰΒͰͼͽͰ;ͽͷͰͯͪͺͬͰͲ;ΒͰͬͰͻͪͲͶͳͳͽͰͳͬͰͬͶͪͼͽͳ;ΒͰͯͪͳͽͰͭͻͳ
ͼͪͳͼͳͼͽͰͷ– ͺͶͳͽͳ͵ͪͳͺͻͪ͵ͼͪͯͻͱͪͬͰ;ͯͳͼͽͻͳͫ;ͳΒͳͷΕͳͪͭͻͰ
͵ͪͷͰΌ;ͪͻͯͷͳͬ;
ͳͪͯͶͰ
͵ͪͺͯͪͳͪͶͳͷͪ͵ͽͰͻͳͷͪ
ͯͻͱͪͬͪΒ;ͫΒͰͯͳΔͰͼͳͼͽͰͷ;ͺͻͪͬΓͪΔͪ͵ͪ͵ͰͻͰͽ
;ͪͻͳͽͰ͵ͽ;ͻ;ͳͼͽͳͽ;ͳΒͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͬͪͰͬͳͯͰͳΒͪ͵Β;ͼ;ͺͻͳ͵ͪͲͪͶͳ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͰͼͬͰͽͼ͵ͳͿͳͪͼͳΒͼ͵ͳͽͻͱͳͽͪ
ͫͻͪ
ͲͪͼͬͰͽͼ͵ͰͽͻͭͬͳͰͳ͊̽́
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ͪͼͺͰ͵ͽͳͷͰΌ;ͪͻͯͭͰ͵ͷͼ͵ͭ;ͺͻͪͬΓͪΔͪ
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ͺͻͰͷͪͼͬͪͽͪΔ;ͼ͵Ͱͺͽͳ͵ͪ
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ͬͰͰ͵ͷͼ͵ͰͼͳͶͰ͠;ͭͪͪͼͽͪͬΓͪΒ;ͯͪͳͭͻͪΒ;͵Γ;;ͺͶͳͽͳ͵;;Ͷͭ;̻ͶͪͬͳͻͪͲͶͭͲͪͽ
ͻͪͲͬͳΒͰͰͲͰͷΓͰͳͻͰͭͳͳͪͼͽͪͬΓͪΒ;ͯͪͼͽͬͪͻ;Β;ͷͰΌ;ͪͻͯ;ͺͻͪͬΓͪΔͰΒͰͼͽͰͽͷͰΌ;ͪ
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ͺͻͪͬͪ
ͪͽͰ͵ͷͳΒͪͰͷͱͰͼͪͷͪͯͪͷͭ;Εͳ
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ͻͰ;ͼͷͰͻͪͬͪΔ;Ͱ͵ͷͳΒͰ
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ͳͽͰͼͪͷ;ͼͷͳͼͶ;ΒͰͿͽͳͰ
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; ͷͻͰͱͰ ͯͼͪ ;
ͪͳͪͶΒͯͻͱͪͬͳͳͲͪΒͰͯͳͳ͵ͪͼͳΒͪͶΒͻͭͪͳͲͪͳΒͳ ͷͻͰͱͰͯͼͪͼͰͽͻͪͶͷͳ
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ͿͳͪͼͳΒͼ͵ͳͷͳͼͽͳͽ;ͳΒͪ
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ͫͻͪͲͬͳͷͳͼͽͳͽ;ͳΒͪͷͪ
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ͼͻͰͯͼͽͬͪ
ͼͪͻͪͯΔͰͳ͵ͻͯͳͪͳΒ;ͺͻͰͯ;ͲͰΕͪͰͺͯ;ͯͪͫͳͼͳͭ;ͻͪͶͪͼͽͬͪͻͰΔͰͲͪΒͰͯͳ͵ͳͳΓͰͬͪͳ
ͼͳͭ;ͻͳΒͰͳͼͽͪͫͳͶͳΒͰͺͼͶͬ͵ͻ;ͱͰΔͰ̽ͻ;ͭ
ͯͻͱͪͬͪͷͭ;ΕͪͬͪͲͪͽͳͽ;ͳͫΓͰͺͼͶ
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̸͊̽ͲͪͼͬΒͰ͵ͷͺͪͳΒͰ;ͼͬͰͽ;
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Δ;Β;ͺͻͰͯͼͽͳ͵ΒͰͼͰͺͻ;ͱͪΒ;͵ͷͺͪͳΒͪͷͪͳͽͻͱͳͽͳͷͪ
̺ͰΕͳͪ ͵ͷͺͪͳΒͪ
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͵ΒͰ ͼ; ͪ͵ͽͳͬͰ ͪ ͷͰΌ;ͪͻͯͷ ͽͻͱͳͽ;
ͳͷͪΒ;
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ͪͳͪͶͳͳͷͰΌ;ͪ
ͻͯͳ͆ͪͷͰΌ;ͪͻͯͷͳͬ;
ͰͽͻͪͱͰͷͰͻͰͼͳͭ;ͻͼͽͳͳͼͽͪͫͳͶͼͽͳͪͿͳͪͼͳΒͼ͵ͳͷ
ͽͻͱͳͽͳͷͪ
ͼͳͭ;ͻͳ͵ͬͳͻͲͪͼͶͫͯ;ͽͻͭͬͳ;ͳͲͪͽͳͽ;͵ͷͰͻͳΒͪͶͳͺͻͪͬͪ͆ͪͪͳ
ͪͶͷͳͬ;
ͰͽͰͱͰͺͻͿͳͽ;ͯͺͼͰͫͳͺͻͰͯͼͽͳ͵ΒͰͷͭ;ΕͪͬͪΒ;͵;Ͷͽ;ͻͳͳͳͼͽͳͽ;
ͳͪͶͳ͵ͬͳͻͳ;ͼͺͰͳͳͯ;ͼͽͻͳΒͼ͵ͳͯͻͱ̸ͪͬͪ͵͵ͷͺͪͳΒͰͳͷͪΒ;ͽͪ͵ͬͰͳͽͰͻͰͼͰ
ͷͪͶ
ΒͰͬͰͻͬͪͽͯͪΕͰͪͼͽͪͽͳͭͶͫͪͶͪͰ͵ͷͳΒͪͰͻͰͭ;ͶͳͼͪͳͽͻͱͳͽͪͫͰͲ;ͺͻͪͬΓͪΔͪ )JSTUFU
BM
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͵ͻͲͯͻͱͪͬ;ͼͽͪͬ;ͻͰΌͳͬͪΔͰͯͼͪͷΕͳͪͼͬΒΒͽͰͻͳͽͻͳΒͳͳͲͷͰΌ;ͰͽͻͪͶͳ
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ͯͻ;ͽͬ;;͵ΒͰͷͺͪͯͪͲͪͪΒͫͪͬͰͲ;Β;Εͳ͵ͶͰ͵ͽͳͬͳͽͰͽͪͳͼͪͭͪͰͿͻͷͪͶͳͼͪ͵ͳΒ̺ͪͶͪ
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͆ͪͯͻ;ͭΒͼͽͻͪͳͼ;ͫͻΒͰ͵ͻͳͽͳ͵Ͱͼ͵ͰͺͽͳͭͼͬͪͽͪΔͪͺͶͳͽͳ͵Ͱͳ;ͶͭͰ
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;ͺͻͪͬΓͪΔͪͳͳͯͰͽͳ
ͽͰͽͪ͵ΒͳͺͼͽΒͰͳ͵Βͳͼ;ͬͪͱͳͲͪͺͻͻͰͭͳͪͶͳͼͽͰͳͶͳ͵ͼͷͺͶͳͽͰ 4IPMUF
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;͵ͻͪͽ͵ͫͳͽͳͺͻͳ͵ͪͲͪͪͽͪͯͰͫͪͽͪ
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ͷͯͰͶͪͪͼ;ͺͻͽ͵ͷͰͽͻͰͫͪͯͪͼͰͷͰͻͰͽͻͰͯͬͳ
ΒͰͻͺͼͽΒͳͽͰͯͰͳΒͪͯͪͼͰͰͷͪͻͳͽͳͻͪ
Β;ͺͻͳͷͰͻͳͳͽͰͻͪͳͪͶͳͲͪͳΒͰͼͰ͵ͽͻͪͳͺͻͰͼͪ͵ͪͯ͵ͪͲͲͪͻͪͼͽͰ͵ͷͳΒͰ͵Βͷͯͷͳ
ͳͻͪΒ;ͪ;ͽͷͰͭͶͫͪͶͰͼͳͶͰͽͻͱͳͽͪͰͯͼͽͪΒͰͳͼͽͻͳΒͼ͵ͪͯ;ͫͳͪͳͺͼͽΒͳͽͰͯͰͳΒͪ
ͯͪͼͰͼͪͬͻͰͷͰͰͺͻͷͰͰͺͻͳ͵ͪͲ;Β;͵ͪΒͰͯͳͼͽͬͰͰ
ͫͰͲͺͻͰͼͰͯͪͪ;ͳͼͽͻͳΒͳ
ͳͯͪͼͰͺͻͰͽͺͼͽͪ
ͬΓͪΔͳͬͽͻͪΒͪΔͰͯͪͶͰ͵;ͫ;ͯ;Εͼͽtͪ͠͵ͪiͽͰͲͪͭͶͫͪͶͳͲͪͳΒͳͲͪͼͳͬͪͼͰͪͳͯͰΒͳͯͪͯͶͪ
ͲͳͰͼͪͷͯ͵Β;͵ͽ;ͻͳͺͻͷͰͪͬͰΕͳͯͪͼͽͪ͵ͪ͵ͬͪͶͳͽͪͽͳͬͯͻ;ͭͪͳΒͰͬͻͼͽͰͼͬͰͽͼ͵ͭ
ͺͻͰͽ͵ͪ
ͪͷͭͳͷͪͪͶͳͲͪͷͪͭͶͫͪͶͳͲͪͳΒͰͰͯͼͽͪΒͰͼͺͰͳͿͳ͵ͬͪΔͰͽͰͻͪͲͶͳ͵Ͱ
ͬͰͶͭͳ͵Ͱ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
Ͱ͵ͷͼ͵ͳͪ͵ͽͳͬͼͽͳ
ͳͶͳͺͻͰͳͲ;͵ͪͲͳͬͪΔͰ͵ΒͪΒͰͽͰͬͳͯͰͳΒͪ͵ΒͪͯͶ;;Β;ΕͰ ;͵ͪͲ;ΒͰ
ͪͼͽͻ;͵ͽ;ͻͪͶͰͺͻͷͰͰ͵ͪͭͶͫͪͶΒͰ͵ͷͳΒͳ )JSTUFUBM
ͼͽͻ
7
̓ͻͳͽͳ͵Ͱ͵ΒͰͼͰ;ͺ;Ε;Β;ͼ͵Ͱͺͽͳͳͷͪ;ͺͭͶͰͯ;͵Ͱͺͽ;ͪͶͳͲͪͳΒͰͭͶͫͪͶͳͲͪͳΒͰ )FMEFU
BM
ͼͽͻ
ͺͶͪͲͰͯͼͽͪͬͪͯͪͼ͵ͰͺͽͳͳͼͬͪͽͪΒ;ͭͶͫͪͶͳͲͪͳΒ;͵ͪΒͰͯͳͼͽͬͰͳͶͳͲͪͬͻ
ͰͼͽͪΔͰ ͺͽͺ;ͳͽͰͭͻͳͼͪͭͶͫͪͶͽͻͱͳͽͰͼͪ;ΒͰͯͪͰͳͷͰͪͷͪͳ͵ͪͷͪͽͳͷͼͽ
ͺͪͷͪ
͌ͼ͵Ͷͪͯ;ͼͽͳͷ
ͼͪͯͪΔͰͼͽͪΔͰͺͻͰΔ;Β;ͺͻͰͷͪͽͷͰ;͵ΒΒͷͰͻͳΒͰͼͽͬͪͻͰͬͪΒͳͯͰͪͶ
ͳͽͳͺͳͪͼͬ;ͽͭͪͯͫͪ;Β;ͭͶͫͪͶͳͲͪͳΒ;͎ͰͶͯͳͯͻ;ͭͳͪͬͯͰͽͻͳ͵ͻͳͽͳ͵Ͱͬͭͼͬͪͽͪ
Δ͈ͪͻͬ
ͰͺͼͽΒͳͳ͵ͪ͵ͪͬͻͪͲͶͭͯͪͼͰͺͻͰͽͺͼͽͪͬͳͯͪͫͳͭͶͫͪͶͽͻͱͳͽͰͷͻͪͶͯͪͫ;ͯͰ
tͼͪͬͻͰ ͵͵;ͻͰͽi
ΒͰͻ ͳ ͪͳͪͶͪ ͽͻͱͳͽͪ Ͱ ͯͶͳ͵;ΒͰ ͼͪͬͻͰͪ ͵͵;ͻͰͳΒͪ
̽ͻ;ͭͪ͵ͻͳͽͳ͵ͪͼͰͯͼͳͪͽͰͶͰͶ͵ͳ͵ͪͻͪ͵ͽͰͻ ͼ͵Ͱͺͽͳ͵ͭͭͶͰͯͳͽͪͼͪͯͪΔͰͼͽͪΔͰͼͰͺͼ
ͷͪͽͻͪ ͵ͪ ͯͼ͵ͪ ͯͪͼ͵ͪ ; Ͱ͵ͷ ͶͳͰͪͻͷ ͺͻͭͻͰͼͳͬͷ ͵ͻͰͽͪΔ; ͵ͪ ͫ;ͯ;ΕͰͷ ͵ͪͷ
ͼͽͪΔ;
ͳͪ͵ͰͺͼͽΒͳͻͪͲͶͭ ͽͰͻͳΒͼ͵ͳͳͶͳͰͷͺͳͻͳΒͼ͵ͳ
ͲͪͽͰͲ;ͯͪͭͶͫͪͶͳͲͪͳΒͪͳͷͪΒͰͯ
;ͽͬͻΌͰ ͵ͻͪΒΔͰ ͼͽͪΔͰ ̾ͷͺͳͻͳΒͼ͵ͪ ͵ͻͳͽͳ͵ͪ ͯͼͳ ͼͰ ͪ ͽ ͯͪ ͼͰ ͼͽͪͽͳͼͽͳ͵ͪ ͰͬͳͯͰͳΒͪ
ͭͶͫͪͶͳͷͽͻͰͯͬͳͷͪ;Ͳͳͷͪ͵ͪͯ͵ͪͲ͵ΒͳͼͪͷͺͼͰͫͳͺͽͬͻΌ;ΒͰ
͵ͬͪͶͳͿͳ͵;ΒͰͳͶͳͯͫͪ;ΒͰ
ͽͰͲ; ͭͶͫͪͶͳͲͪͳΒͳ
ͪ ͺͻͳͽͷͼͰͲͪͰͷͪͻ;ΒͰͻͰͶͰͬͪͽͪ͵ͬͪͶͳͽͪͽͳͬͪͰͬͳͯͰͳΒͪ͆ͪͼ;ͺͻͽ
ͽͷͳͯͰͪͶͷͽͳͺ;ͭͶͫͪͶͳͲͪͳΒͰ͵Βͳ͵ͻͳͽͳ͵;Β;ͼ͵Ͱͺͽͳͳ
͎ͰͶͯͳͯͻ;ͭͳͳͼͽͳ;ͯͪͰͺͼͽΒͳ
ͻͪͲͶͭͯͪͼͰͭͶͫͪͶͳͲͪͳΒͪͺͼͷͪͽͻͪ͵ͪΒͰͯͳͼͽͬͰͳ;ͼͷͰͻͰͳͺͻͰͼ
͌ͺͼͶͰͯΔͰͷ ͽͻͰΕͰͷ
ͳͲͯͪΔ;͵ΔͳͭͰ̻ͶͫͪͶͳͲͪͳΒͪ;ͺͳͽͪΔ; )JSTUFUBM
ͼͽͻ–
͎ͳͻͼͽͳͼͪͻͪͯͳͳͯͫͪ;Β;͵ͻͳͽͳ͵;ͯͪͺͶͪͲͰͯͼͬͪͽͪΔͪͭͶͫͪͶͳͲͪͳΒͰ͵ͪͼͽͪΔͪͳͼͬͻΕ;
ͼͰͪͺͻͰͯͶͭͼͬΒͳ͵ͻͳͽͳͪͻͪͯͪͫͳͭͶͫͪͶͳͲͪͳΒ;ͽͻͰͫͪͶͺͼͷͪͽͻͪͽͳ͵ͪͽͬͻͰͺͻͰͼͼͪ
ͻͪͲͶͳͳͽͳͷͷͭ;Εͳͷͳͼͯͳͷͪ ́ͪ͵ΒͰͻͰͺͻͰͼ;
ͳͼͽͳ;ͳ
ͷͻͪΒ;ͼͰͺͻͰͽͺͼͽͪͬͳͽͳ
ͭͶͪͬͳͽͻͰͯͬͳͳͷͭ;ΕͳͺͻͪͬͳͻͪͲͬΒͪ͆ͰͻͪͯͳͼͰͺͻͰͽͺͼͽͪͬΓͪΔ;͵ͪͭͼͽͪΔͪ
ͬͰΕ
ͺͼͽͪͬΓͪΔ;ͺͳͽͪΔͪͪ͵ͪ͵ͪͬͯͻ;ͽͬͰͳͺͻͰͯͪ͵;͵ͪͲ;Β;ͽͻͰͯͬͳ
͵ΒͳΒͰͺͻͪͬͪͬͳͽͻͰͯ
ͬͪ ͌ ͽͷ ͼͷͳͼͶ; Δͳͬ ͭͶͰͯͳͽͰ ΒͰ ͻͪͲͶͳͳͽ ͯ ͵ͰͺͳΒͰ ͯͪ ΒͰ ͭͶͫͪͶͳͲͪͳΒͪ ͺͽͺ;
ͽͬͻͰ
ͿͶ;ͳͯͪ ͺͻͰͼ ͼͽͪͶͭ ͫͶͳ͵ͬͪΔͪ
ͯͬͳΒͪΔͪ ͳ ͳͼͺΓͪͬͪΔͪ ̽ͻ;ͭ ͺͳͽͪΔͰ ͵ΒͰ
ͺͻͰͷͪΔͳͬͷͼͬͪͽͪΔ;ͼͬͪ͵ͪͪͪͶͳͲͪͷͻͪͯͪͺͼͽͪͬͳΒͰͼͽͰ– ͭͯͰͼͷͼͪͯͪͷͳ;ͽͷͺͻͰͼ;
͇ͯͭͬͻͪͽͺͳͽͪΔͰͺͯͻͪͲ;ͷͰͬͪͫͪͻͺͻͳͬͻͰͷͰ;͵ͰͺͳΒ;ͽͷͰ;͵ΒͰͷͺͻͪͬ; ͼͰ͵ͻͰΕͰ
ͼͳͼͽͰͷͭͅ;ͼͰͻͪͲͶͳ͵ͬͪͽͳͽͻͳͽͳͺͪͷͰΌ;ͪͻͯͳͰ͵ͷͼ͵ͳͼͳͼͽͰͷͪͺͻͽͼͬͰͽͼ͵ͳ
ͷͰΌ;
ͪͻͯͳͳͭͶͫͪͶͳ̸ͪͶͳͲͪͽͻͰͫͪͯͪͺ͵ͪͱͰ͵ͪ͵ͼͰͯͬͳΒͪͽͻͪͼͿͻͷͪͳΒͪͯΒͰͯͰͿͪͲͰͯ
ͯͻ;ͭͰ
͵ͼ;ͪ͵ͽͰͻͳͽͰͽͻͪͼͿͻͷͪͳΒͰ
͵ͻͲ͵ΒͰͬͻͰͷͰͼ͵ͰͺͰͻͳͯͰͺͻͶͪͲͳͳͼͶͳ͋Ͱ
ͺͯͻͪͲ;ͷͰͬͪͳͯͰΒ;ͭͶͫͪͶͳͲͪͳΒͰ͵ͪͲͪͬͻͰͭͼͽͪΔͪ
ͬͰΕͺͳͽͪΔͰ– ͭͯͰͼͰͪͶͪͲͳͷ;ͬͪ͵
ͺͳͼͪͷ ͺͻͰͼ; ͽͻͪͼͿͻͷͪͳΒͰ ͢ͳͬ ͯͭͬͻ ͪ ͬͪ ͺͳͽͪΔͪ ΒͰͼͽͰ ͺͻͰͽͺͼͽͪͬ͵ͪ ͯͪ ͼͰ
ͽͻͰ;ͽͪͼͬͰͽͼ͵ͪͺͻͳͬͻͰͯͪͪͶͪͲͳ;ͺͻͰͶͪͲΒͫͶͪͼͽͳͳͲͷͰΌ;ͷͰΌ;ͪͻͯͰͳͭͶͫͪͶͰͰ͵
ͷͳΒͰ
ͪͰͷͺͳͻͳΒͼ͵ͪͰͬͳͯͰͳΒͪ;͵ͪͲ;ΒͰͯͪΒͰͫͶͳͱͪͷͰΌ;ͪͻͯΒͰ͵ͷͳΒͳ ͳͪ͵ͼͪͱͺͻͰ
7
͇ͳͼͰ͵ͻͳͽͳ͵ͳͯͼͰͳͺͻͰͷͪͽͲͬͼͻͰͯͳΔͰͷͭͶͰͯͳͽ;ͭͶͫͪͶͳͲͪͳΒͳ͇ͳ͵ΒͳͼͰͫͰͺͼͽͪͬΓͪΒ;
;ͯͫ;tͻͪͲ;ͷ;ͼͻͰͯͳ;iͳͲ͵ΒͰͺͼͷͪͽͻͪΒ;Ͱ͵ͼͽͻͰͷͰͺͶͬͰ ͭͶͫͪͶͳͼͽͰͳͰ͵ΒͳͰͭͳͻͪΒ;ͭͶͫͪͶͳ
ͲͪͳΒ;
ͳͰͻΌͪͬ;;ͼͶ;ͭ;ͳͽͰͻͰͽͳͪͻͳͷͪͳͽͰͷͳ )JSTUFUBM
ͼͽͻ
͇ͳͳͼͽͳ;ͯͪ
;ͺͻ͵ͼͲͪͶͪͭͪΔ;ͲͪͼͬͪͽͪΔͰͭͶͫͪͶͳͲͪͳΒͰ͵ͪͽͬͻͰͭͺͻͰͼͪ
͎ͰͶͯͳͯͻ;ͭͳ;ͼͬΒΒ
ͪͪͶͳͲͳͷͪͺͳͻͪΒ;ͷͭͭͻͪͳͰͳΒͳͷͭ;Εͳͼ͵;ͺͳͼͯͪ Ͱͽͳͻͳ
̸̸̻͇͉̺͇̽͆͊͋́ͣ́͠ͽͰͻͪͳͪͶͳͲͪͳΒͪͰ͵ͷͳΒͰ ͳͷͭ;Εͼͽͳ;ͺͻͪͬΓͪΔͪ...
͵ͻͳͬͰͪͪͯͪͳͪͶͷͻͰͭͳͪͶͳͲͪͳΒͷ
ͯͼͷͺͻͪͬ;͵ΒͳͼͰ;ͯͰͫͪͽͳͭͶͫͪͶͳ
ͲͪͳΒͳͪͲͳͬͪtͽͻͪͯͳͳͪͶͳͼͽͳ͵ͳͷiͳtͼ͵Ͱͺͽͳ͵ͳͷi )JSTUFUBM
ͼͽͻ
̀ͫͭͽͭͪΒͰ
ͺͻͰͷͪΔͳͬͷͼͬͪͽͪΔ;ͼͬͳͺͻͫͶͰͷ;ͳͼͽͻͪͱͳͬͪΔ;ͭͶͫͪͶͳͲͪͳΒͰͯͪͼͰͽ͵ͻͳΒ;ͯͷͳ
ͪͽͳͽͻͰͯͬͳ– ͯͪͶͳΒͰͻͰΒͪͪΔ;ͭͶͫͪͶͳͲͪͳΒͰͳͶͳͺͻͯ;ͱͪͬͪΔ;ͫͻͪͲͪͪͷͰΌ;ͪͻͯͰ
Ͱ͵ͷͳΒͰ͋ͫͳ ͷͭ;ΕͳͶͯͪͳͯͰͽͳͿͳ͵;ΒͰͷͻͪͲͶͳͳͽͰͶͭͳ͵ͰͰ͵ͷͼ͵ͳͪ͵ͽͳͬͼͽͳͳ
ΒͪͬͰ ͺͶͳͽͳ͵Ͱ ͵ΒͰ ͼͰ ͷͭ; ͺͬͰͲͪͽͳ ͼ Δͳͷͪ ̸ͪͶͳͽͳͪͻͳ ͭͶͫͪͶͳͲͪͳΒͰ
ͺͻͰͷͪ ͷͳΓͰΔ;
ͬͳͪ;ͽͻͪ
ͺͻͺ;ͼͽͳͶͳͼ;;ͭͶͪͬͷͯͪͼͺͰͳͿͳ͵;Β;ͬ;ͻͪͲͶͳ͵;ͳͶͳͯͪͼͺͰͳͿͳ͵;Β;͵ΒͪΒͰ
ͰͬͳͯͰͳΒͪͯͶ;;Β;ΕͪͲͪ;͵ͪͲͳͬͪΔͰͪͼͽͻ;͵ͽ;ͻͪͶͰͺͻͷͰͰ͵ͪͭͶͫͪͶΒͰ͵ͷͳΒͳ
͊ͬΒͷͪͪͶͳͲͷͼ͵Ͱͺͽͳͳͼ͵ͻͰΕ;ͺͪͱΔ;ͪͰͷͺͳͻͳΒͼ͵;ͰͬͳͯͰͳΒ;
͵ΒͪͼͽͪΒͰ;ͯͻ;ͭͷ
ͺͶͪ;͵ͯͺͻͳͼͽͪͶͳͪtΒͪ͵ͰiͽͰͲͰͭͶͫͪͶͳͲͪͳΒͳ
ͳͷͰͼͰͼͽͬͪͻͪ;ͺͻΕͰͪͼͶͳ͵ͪͼͪͬͻͰͷͰ
ͳͷͰ͵ͷͼ͵ͳͷͺͻͰͼͳͷͪ̽Ͱͫͪͽͪ;ͺͭͶͰͯ;ͺ͵ͪͲͪͽͰΓͪͰ͵ͷͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰͼ͵ͻͰ;ͶͪΒͰ
ͺͪͱΔ;ͪͽͯͪ
ͳͪ͵ͺͼͽΒͳͼͪͭͶͪͼͼͽ;ͺͭͶͰͯ;ͽͭͪ͵ΒͰͺΒͪͬͰͳ͵Βͳͳͯͳ͵ͪͽͻͳͽͻͰͫͪͯͪ
ͼͰͪͪͶͳͲͳͻͪΒ;
ͺͼͽΒͰͻͪͲͶͳ͵Ͱ;ͺͭͶͰͯ;ͽͭͪ͵ΒͳͼͰͲͪ͵Γ;ͳͳͲͬͯͰͪ͵ͳͳͲͳͼͽͰͰͷͺͳͻͳΒͼ͵Ͱ
ͰͬͳͯͰͳΒͰ ́ͼͽͰ ͺΒͪͬͰ ͼͰ ͳͽͰͻͺͻͰͽͳͻͪΒ; ͻͪͲͶͳͳͽ ; Ͳͪͬͳͼͼͽͳ ͯ ͽͰͻͳΒͼ͵ͭ ͵ͬͳͻͪ ͪ
ͺͻͳͷͰͻ
ͯͪͶͳ ΒͰͪͯͪͳͪͶͪ ͻͰͭͳͪͶͳͲͪͳΒͪͯͻ;ͭͪ ͼͽͻͪͪ ͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
ͳͶͳ ΒͰ
ͽͰͯͰͳΒͪ͵Βͪ;ͺͻͪͬͺͽͬͻΌ;ΒͰͽͰͲ;ͯͪͰͺͻͳͼ;ͼͽͬ;ΒͰͷͭͶͫͪͶͳͲͪͳΒͳ
̽ͰͫͪͽͪͭͶͫͪͶͳͲͪͳΒͳͺͯͼͽͪ͵ͶͪΒͰͺͻͺͳͽͳͬͪΔͰͪͳͪ;ͺͽͻͰͫͰͼͪͷͭͺΒͷͪͭͶͫͪͶͳ
ͲͪͳΒͪ ̺ͻͶ ;ͰͼͽͪͶͪ ;ͺͽͻͰͫͪ ͬͭ ͺΒͷͪ
͵ͪ͵ ; ͪ;ͳͷ ͵ͻ;ͭͬͳͷͪ
ͽͪ͵ ͳ ; ͺͶͳͽͳͳ ͳ
Βͪͬͷͭͬͻ;
ͯͬͯͳͯͺͪͼͼͽͳͯΔͰͭͬͭͫͰͼͷͳΓͪͬͪΔͪͫͳͷͺΒͷͪΒͰͺͻͳͻͰͪ
ͬͰͶͳ͵ͳͫͻΒͺΒͪͬͪ ͼͬͰͽͳͷͪͷͰΌ;ͪͻͯͳ͵ͪͻͪ͵ͽͰͻ
ͪͼͪͯͻͱͪΒΒͰͼ;ͱͰ
ΒͰͻΒͰ;ͽͷͷ
ͽͬ; ͽͰ͵ ͯͻͰͯͳͽͳ ͫͳͽͰ ͼ;ͽͳͼ͵Ͱ ͺͻͰͼͰ ͳ ͯͶͳ͵Ͱ ́ͲͭͶͰͯͪ ͯͪ ͽͰͻͷͳ tͭͶͫͪͶͳͲͪͳΒͪi
ͳͷͪͭͽͬͰͭͻͪͳͼͬΒͼͽͬͻͪͼͽͪ
ͽͪ͵ͯͪͼͰͼͬͰͬͳͰͪͼͺͰ͵ͪͽͪͷͯͰͻͭ ͼͽͪΔͪͺͯͬͯͳ
ͺͯͬͪΒͺΒͷͬͳ͵ͳͫͻͪ )JSTUFUBM
ͼͽͻ
͇ͬͪ͵ͬͪ;ͺͽͻͰͫͪͰͷͭ;ΕͪͬͪͯͪͼͰͪͪ
Ͷͳͽͳ͵ͳͻͪͲͯͬΒͰͺͻͰͼͳ͵Βͳͼ;ΔͳͷͰͫ;ͬͪΕͰͳ
ͺͪͳΒͰΒͪͼͯͪͶͳͲͪͪͬͪͪΒͲͪͪΒͳΒ;
ͺͻͷͰ;
ͳͶͳͫ;ͬͪͽͪͼͬͰͺͻͷͰͰ͵ΒͰͼͰͯͬͳΒͪΒ;
͌ ͬͷ͵ͽͰ͵ͼͽ;ͷͱͰͼͰͪͬͰͼͽͳ͑ͶͽͰͬͪ͵ͻͳͽͳ͵ͪͼ͵Ͱͺͽͳ͵ͭͭͶͰͯͳͽͪ 4DIPMUF
ͼͽͻ–
͇ͪͼͰͲͪͼͳͬͪͪͼͽͪͬ;ͯͪͼ;ͼ;ͬͳͪ ͻͰͯ;ͯͪͽͪ
ͭͶͰͯͳͽͪ͵ΒͪͰͼͽͬͪͻͪΒ;ͬͪ
ͼͬͪͽͪΔͪ
͵ΒͪͬͰΕͳͼ;ͯͼͽ;ͺͪͺͷΕ;ͺͼͽΒͰΕͳͺΒͷͬͪ̀ͪͽͼͬͪͽͪΔͪͭͶͫͪͶͳͲͪͳΒͰ͵ͪ
ͳͽͰͻͪͳͪͶͳͲͪͳΒͰ
ͶͳͫͰͻͪͶͳͲͪͳΒͰ
;ͳͬͰͻͲͪͶͳͲͪͳΒͰͳͬͰͼͽͰͻͳͲͪͳΒͰͰͼͽͬͪͻͪΒ;ͺͼͰͫ;
tͪͪͶͳͽͳ͵;ͯͯͪͽ;ͬͻͰͯͼͽíͯͰΒͪͭͶͫͪͶͳͲͪͳΒͰ͵ͪͳͽͰͻͪͳͪͶͳͲͪͳΒͰΒͰ
ͺͻͰͷͪ͑ͶͽͰ
ͬͷͼͬͪͽͪΔ;
ͪͽͻͪ͵ͽͳͬͪ
ΒͰͻͲͪͽͰͬͪͷͳͳͷͪͶͳͽͰͶͰ͵ͽ;ͪͶͳͺͶͳͽͳ͵ͺͻͳͶͪͭΌͪͬͪΔͰ
ͪ ͪΓͰ ;ͽͰ; ͺͻ;͵; ͯͪ ͬ ͷͱͰ ͫͳͽͳ ͺͽͺ; ͼͬͪΕͰ ; ͽͰͻͷͳͳͷͪ ͬͰΕ ͺͲͪͽͭ
͈ͻͰͯͽͭͪ
ͼͬͪͽͪΔͰͼͪͬͻͰͷͰͳͽͻͰͯͬͪ͵ͪͺͪͬΓͪΔͪͻͪͳΒͳͳͼͽͻͳΒͼ͵ͳͼͰͪͻͳΒͪͷ
ͭ;ΕͪͬͪͯͪͼͪͬͻͰͷͰͳͳͼͽͻͪͱͳͬͪͳͯͻ;ͽͬͪͷͭ;ͯͪͼͰͺ;ͼͽͰͳͪͼͽͪͬͰͼͬΒͪͳͼͽͻͪͱͳͬͪΔͪͷͪΔͰ
ͬͳͰͪͳͼͽͳͪͳ͵ͪͻͪͳΒͰͭͰͰͻͪͳΒͰ͌ͼͬΒΒ͵ͻͳͽͳͳ͑ͶͽͰͺͶͪͲͳͯͺͻͰͽͺͼͽͪͬ͵Ͱͯͪ
ͼ͵Ͱͺͽͳͳͳͼͽͻͪͱ;Β;ͭͶͫͪͶͳͲͪͳΒ;͵ͪͳͽͰͻͪͳͪͶͳͲͪͳΒ;ͷͰΌ;ͽͳͷ
ͳͰͳͼͽͻͪͱ;Β;ͭͶ
ͫͪͶͳͲͪͳΒ;
ͬͰΕͳͼͽͻͪͱ;Β;Ͱ͵ͷͼ͵ͰͺͻͰͼͰ͵ΒͳͼͰͯͬͳΒͪΒ;;ͼͪͬͻͰͷͰΒͺͻͳͬͻͰͯͳ
ͪ͵ΒͰͰ͵ͳ
ͯͻ;ͭͳͪ;ͽͻͳͪͲͳͬͪΒ;ͭͶͫͪͶͳͲͪͳΒͷ͈ͻͫͶͰͷͪͽͳͪΒͰ͑ͶͽͰͬͪ͵ͻͳͽͳ͵ͪͯͪͼ;ͪ;ͬͻͰͯ
ͪ ͼͪͷ ͳͼͽͻͪͱͳͬͪΔͪ ͬͭ ͳ ͯͪ ͼ; ͯͼ;ͼͽͬ ͬͳ ͺΒͷͬͪ ͳ ;͵ͪͲͳͬͪΔͰ ͪ ͼͶͳͼͽͳ ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪͲͶͳͳͽͳͷ ͺͰͻͳͯͳͷͪ ͳͼͽͻͳΒͼ͵ͭ ͻͪͲͬΒͪ Ͳͪ͵ ͳͽͰͶͰ͵ͽ;ͪͶͰ ͶͰΔͼͽͳ ́ͿͶͪͳΒͪ ͬͳ
ͺΒͷͬͪͰͷͻͪͯͪͯͺͻͳͼͳ ͫΒͪΔͰΔ;ͯͻ;ͽͬͰͳͺͻͰͼͪ
ͪͯͶ;͵ͪ ͽͷͰͯͪͶͳΕͰ ͼͰ
ͳͼͽͳͪͽͳ͵ͽͳ;ͳͽͰͽͳͶͳͯͳͼ͵ͽͳ;ͳͽͰͽͯͻ;ͽͬͰͭͻͪͲͬΒͪͲͪͬͳͼͳͯͽͰͻͳΒͼ͵ͰͰͶͪͫͻͪͳ
ΒͰͲͪͼͬͪͰ ͪͰͷͺͳͻͳΒͼ͵ΒͰͬͳͯͰͳΒͳ͋ͰͲͪͳͯͪΒͰͲͪͽͬͻͰͼͽͺͻͰͷͪͬͷͳ;ͺͽͻͰͫͪ
ͺΒͷͬͪ͵ΒͳͰͳͲͻͪͱͪͬͪΒ;ͼ;ͽͳͼ͵ͪͼͬΒͼͽͬͪͯͻ;ͽͬͰͰͼͽͬͪͻͼͽͳͺͻͪͬͯͪͪ
ͬͰΕͯͪΒͰͪ;
ͳͼͽͻͪͱͳͬͪΔͰ ͯͳͪͷͳ͵ͳ ͺͻͰͼ ͵Βͳ ;͵Γ;;ΒͰ ͳ ͼͽͪͶ; ͺͻͬͰͻ; ͪͰͭ ͽͰͻͳΒͼ͵
ͷͰͽͯͶ͵ͭͪͺͪͻͪͽͪ
͊͵Ͱͺͽͳ͵ͭͶͰͯͳͽͰͳΒͰͼͪͷͯͰͳͼͽͻͳΒͰͯͰͫͪͽͰͭͶͫͪͶͳͲͪͳΒͳ̸ͻͭ;ͷͰͽͳͼ͵Ͱͺͽͳ͵ͪ
ͱͳͬΓͪͬͪΒ; ; ͵ͽͰ͵ͼͽ; ͼͪͬͻͰͷͰͳ ͺͻͰͼͪ ͵Βͳ ͼͰ ͯͬͳΒͪΒ; ; ͻͪͲͶͳͳͽͳͷ ͯͰͶͬͳͷͪ ͼͬͰͽͪ
Ͱ͵ͷͼ͵Ͱ ͵ͻͳͲͰ
ͺͻͽͰ͵ͳͳͲͪͷ
ͯͻ;ͽͬͰͰ ͰΒͰͯͪ͵ͼͽͳ
ΒͪͪΔͰ ͭͻͪͳͪ
ͪͳͪͶͳͲͪͷ
ͻͰͶͳͭͳͲͳͿ;ͯͪͷͰͽͪͶͳͲͪͷ
ͭͰͺͶͳͽͳ͵ͪ
ͷͳͭͻͪͳΒͰ
͆ͰͷͻͪͷͼͰͼͶͱͳͽͳͼ͉ͲͰͫͰͻͭ
ͬͷͽͬͻͯΔͷͯͪͼͰtͯͫͪͭͶͫͪͶͳͲͪͳΒͰͰͰ͵ͳͬͪͲͪͬͻͳͶi 3PTFOCFSH
ͼͽͻ
ͪͶͳͼ;
ΔͰͭͬͳ ͲͪͽͰͬͳ Ͳͪ ͺͻͰͳͼͺͳͽͳͬͪΔͰͷ ͺͼͶͰͯͳͪ ͵ΒͰ ͼ; ͭͶͫͪͶͳͲͪͳΒͼ͵Ͱ ͽͰͻͳΒͰ ͼͽͪͬͳͶͰ ;
ͯͻ;ͽͬͰͳͷ ͪ;͵ͪͷͪ
͵ͪ ͳ Ͳͪ ͺͬ; ͪͪͶͳͲ; ͯͻ;ͽͬͰͳ ͺͻͷͰͪ ͳͲ ͺͼͶͰͯΔͰ ͯͰͰͳΒͰ
ͺͻͶͭͬͰ͵ͪ
ͺͯͼͽͪ͵Ͷͳͬͳ͵ͻ;ͭͯͰͫͪͽͪͭͶͫͪͶͳͲͪͳΒͳ͈ͼͽͭͶͫͪͶͳͼͽͳ͵ͰͽͰͻͳΒͰͺͶͪͲͰ
ͯͽͭͪͯͪͭͶͫͪͶͳͲͪͳΒͪͳΒͰͳͼͺ;ͳͶͪͰ͵ͳͬͪΔͪ ;ͽͻͳͼͷͳͼͶͪ͵ͪͺͳͼͯͻ;ͽͬͰͰͼͽͬͪͻͼ
ͽͳ ͯͻ;ͽͬͰͪͽͶͭͳΒͪ
͵ͪͫΒͪΔͰΔͰͯͻ;ͽͬͰͰͺͻͷͰͰ ͵ͪͰ͵ͼͺͶͪͪͼ
ͳ͵ͪͳͯͰͶ
ͭͳΒͪͯͻ;ͽͬͰͭͺͻͭͻͰͼͪ ͺͶͳͽͳ͵ͳͺͻΒͰ͵ͪͽ
.D(SFX
ͼͽͻ
͎ͳͻͼͽ ͳ ͯͻ;ͭͳ ͳͼͽͳ; ͯͪ tΒͪ͵ͪi ͽͰͲͪ ͭͶͫͪͶͳͲͪͳΒͳ ͳͷͪ ͽ; ͺͻͰͯͼͽ ͯͪ Βͪͼ ͳ ͽͻ
ͳͲͼͳͽͬͻͯΔ;ͽͷͰͯͪͽͪ͵ͪͬͺͻͰͼͺͼͽΒͳ;ͼͽͬͪͻͼͽͳ͐ͪ͵ͳͪ͵ͳΒͰ;ͺͻͪͬ;
ͪͳͯͪΓͰ
ͳͷͪ ͯͻͰΌͰ; ͬͻͰͯͼͽ
ΒͰͻ ͪͼ ͺͯͼͽͳͰ ͯͪ ͻͪͲͷͳΓͪͷ ͽͷͰ ͽͪ ͼͰ ͯͰͪͬͪ ͳ Ͳͪͽ ͼͰ
ͯͰͪͬͪ ͌ ͽͷ ͼͷͳͼͶ;
ͳͲͪͲͳͬͪΔͰ tΒͪ͵Ͱi ͬͰͻͲͳΒͰ ͭͶͫͪͶͳͲͪͳΒͰ ͳΒͰ ͼͪͷ Ͱͭͪͽͳͬ ͬͰΕ ͪͷ
ͺͷͪͱͰͳͯͪͻͪͲͬͳΒͰͷͼͺͼͽͬͰͰͳͯͰΒͰ )JSTUFUBM
ͼͽͻ
́ͼͽͼͰͷͱͰͺͻͳͷͰͳͽͳͳͪ
ͼ͵Ͱͺͽͳ͵ͭͶͰͯͳͽͰͭͶͫͪͶͳͲͪͳΒͳ
̸̸͉͉̈́́͋̾͋͌
ȼɭɥɟɬɢʄ ȼ ɩɪɢɪ Ƚɥɨɛɚɥɢɡɚɰɢʁɚ – ɦɢɬ ɢɥɢ ɫɬɜɚɪɧɨɫɬ Ȼɟɨɝɪɚɞ Ɂɚɜɨɞ ɡɚ
ɭʇɛɟɧɢɤɟɢɧɚɫɬɚɜɧɚɫɪɟɞɫɬɜɚ
ȼɭɥɟɬɢʄȼȽɥɨɛɚɥɢɡɚɰɢʁɚȺɤɬɭɟɥɧɟɞɟɛɚɬɟɁɪɟʃɚɧɢɧȽɪɚɞɫɤɚɧɚɪɨɞɧɚɛɢɛ
ɥɢɨɬɟɤɚÄɀɚɪɤɨɁɪɟʃɚɧɢɧ³
ȽɢɞɟɧɫȿɋɜɟɬɤɨʁɢɧɚɦɢɡɦɢɱɟɩɪɜɨɩɪɟɞɚɜɚʃɟɭȼȼɭɥɟɬɢʄɩɪɢɪȽɥɨɛɚ
ɥɢɡɚɰɢʁɚɦɢɬɢɥɢɫɬɜɚɪɧɨɫɬȻɟɨɝɪɚɞɁɚɜɨɞɡɚɭʇɛɟɧɢɤɟɢɧɚɫɬɚɜɧɚɫɪɟɞɫɬɜɚ
Dicken, P. (2000). A New Geo-HFRQRP\ɭ'+HOG $0F*UHZHGVThe Global Tran-
sformation Reader. Cambridge: Polity Press.
'RFNqV 3 0HWDNDSLWDOL]DP L WUDQVIRUPDFLMD SURL]YRGQRJ SRUHWND ɭ & 9HUFHOORQH
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ɄɚɫɬɟɥɫɆɂɧɮɨɪɦɚɰɢɨɧɚɬɟɯɧɨɥɨɝɢʁɚ ɢɝɥɨɛɚɥɧɢɤɚɩɢɬɚɥɢɡɚɦɭȼɏɚɬɨɧɢ
ȿȽɢɞɟɧɫɩɪɢɪɇɚɢɜɢɰɢɀɢɜɟɬɢɫɚɝɥɨɛɚɥɧɢɦɤɚɩɢɬɚɥɢɡɦɨɦȻɟɨɝɪɚɞɉɥɚɬɨ
ɄɟɥɧɟɪȾȽɥɨɛɚɥɢɡɚɰɢʁɚɢɩɨɫɬɦɨɞɟɪɧɢɡɚɨɤɪɟɬ ɭȼȼɭɥɟɬɢʄɩɪɢɪȽɥɨɛɚ
ɥɢɡɚɰɢʁɚ ɦɢɬɢɥɢɫɬɜɚɪɧɨɫɬɫɬɪ–ȻɟɨɝɪɚɞɁɚɜɨɞɡɚɭʇɛɟɧɢɤɟɢɧɚɫɬɚɜɧɚɫɪɟɞ
ɫɬɜɚ
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42: 2–74.
ɋɤɥɟɪɅɊɢɜɚɥɫɤɚɫɯɜɚɬɚʃɚɝɥɨɛɚɥɢɡɚɰɢʁɟɭȼȼɭɥɟɬɢʄɩɪɢɪȽɥɨɛɚɥɢɡɚɰɢ
ʁɚɦɢɬɢɥɢɫɬɜɚɪɧɨɫɬɫɬɪ–ȻɟɨɝɪɚɞɁɚɜɨɞɡɚɭʇɛɟɧɢɤɟɢɧɚɫɬɚɜɧɚɫɪɟɞɫɬɜɚ
ɋɤɨɬȺȽɥɨɛɚɥɢɡɚɰɢʁɚɞɪɭɲɬɜɟɧɢɩɪɨɰɟɫɢɥɢɩɨɥɢɬɢɱɤɚɪɟɬɨɪɢɤɚɭȼȼɭɥɟ
ɬɢʄɩɪɢɪȽɥɨɛɚɥɢɡɚɰɢʁɚɦɢɬɢɥɢɫɬɜɚɪɧɨɫɬɫɬɪ–ȻɟɨɝɪɚɞɁɚɜɨɞɡɚɭʇɛɟɧɢ
ɤɟɢɧɚɫɬɚɜɧɚɫɪɟɞɫɬɜɚ
4DIPMUF+"
(MPCBMJ[BUJPO"$SJUJDBM*OUSPEVDUJPOOEFEJUJPO/FX:PSL1BMHSBWF.BDNJMMBO.
4LMBJS-
(MPCBMJ[BUJPO$BQJUBMJTNBOEJUT"MUFSOBUJWFT/FX:PSL0YGPSE6OJWFSTJUZ1SFTT
Tonkiss, F. (2006). Contemporary Economic Sociology. Globalization, production,
inequality. London: Routledge.
'VSMPOH
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%
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Held. D. et al. (1999). Global Transformations. Politics, Economy and Culture. Cambridge:
Polity.
ɏɟɥɞȾȾɟɛɚɬɟɨɝɥɨɛɚɥɢɡɚɰɢʁɢɭȼȼɭɥɟɬɢʄɩɪɢɪȽɥɨɛɚɥɢɡɚɰɢʁɚɦɢɬɢɥɢ
ɫɬɜɚɪɧɨɫɬɫɬɪ–ȻɟɨɝɪɚɞɁɚɜɨɞɡɚɭʇɛɟɧɢɤɟɢɧɚɫɬɚɜɧɚɫɪɟɞɫɬɜɚ
Hirst, P. (1997). The global economy – myths and realities. International Affairs, 73, 3
(1997): 409–424.
www.fpvmv.umb.sk/fpvmv_www/phprs/storage/File/ksp/GLUN/cap_Hirst.pdf.
ɏɢɪɫɬɉɌɨɦɩɫɨɧȽȽɥɨɛɚɥɢɡɚɰɢʁɚ– ɧɟɦɢɧɨɜɚɧɦɢɬ" ɭȼȼɭɥɟɬɢʄɩɪɢɪ
Ƚɥɨɛɚɥɢɡɚɰɢʁɚɦɢɬɢɥɢɫɬɜɚɪɧɨɫɬɫɬɪ–ȻɟɨɝɪɚɞɁɚɜɨɞɡɚɭʇɛɟɧɢɤɟɢɧɚɫɬɚ
ɜɧɚɫɪɟɞɫɬɜɚ
Hirst, P., Thompson G. & Bromley, S. (2010). Globalization in Question. Third Edition.
Cambridge, UK: Polity Press.
Castells, M. (2000). Informacijsko društvo. Ekonomija, društvo i kultura. Svezak I. Uspon
umreženog društva. Zagreb: Golden marketing.
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globalization.
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̸̸̸̸͇͇̺͇̺͊͆͊͋̓́ͣ̀̈́͋͆́ͣ͢͠1
̸͉͇͈͇̺͆̓͊́͡
́ͼͽͳͽ;ͽͯͻ;ͽͬͰͳͪ;͵̹ͪͰͭͻͪͯ¢ ͏ͰͽͪͻͲͪͺͻͪͬͪ
ͳͼͽͻͪͱͳͬͪΔͪ
̸̸̸̸̸̸̸͈͉̺͉͇̺̀͑͋́͋̽͆́̓͌͌͊̈́́ͅ
̸̸̻͇̹̈́̈́́̀͏́̾͠–̸̸̸͚͉͇͎̀͆͐̾͌͆̽͆́͠ͅ
̸̸͇̺͉͎͇̺͎͈͇͉̓́͆́̓̈́̾̓͋́͆́͊̀͌ͅ
̸̸͊̿̾͋̓: ͅ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͺͻͰͯͼͽͪͬΓͪΒ;͵Γ;Ͱͪ͵ͽͰͻͰͭͶͫͪͶͳͲͪͳΒͰ
ͭͯͰͰ;
ͱͰΓͳ ͯͪ ͺͬͰΕͪΒ; ͵͵;ͻͰͽͼͽ ͼͬΒͳ ͺͻͳͲͬͯͪ ͳ ͼͳͭ;ͻͪΒ; ͺͲͳͳΒ; ͪ ͼͬͰͽͼ͵ͷ ͽͻͱͳͽ; ;
;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͯͳͻͰ͵ͽͯͻͰΌ;Β;ͺͶͱͪΒͻͪͯͳ͵ͪ
ͯͼ;ͽͳ;ͪΔͳͬͰ;ͼͶͬͰͻͪͯͪ
ͳͱͳͬͽͪ͌;ͼͶͬͳͷͪͺͻͷͬͳͼͪΔͪͼͳΒͪͶͰͯͭͬͻͼͽͳͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪ
;ͻͪͯ;ͼͰ
ͪͪͶͳͲͳͻͪΒ;;ͶͭͪͳͲͪͪΒͲͪ͵Γ;ͳͬͪΔͪͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪ;͵ͽͰ͵ͼͽ;
ͼͳͭ;ͻͪΔͪͳͲͪͽͳͽͰͼͬͳͺͻͪͬͪͻͪͯͳ͵ͪ̽ͪͶͳͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͷͭ;ͳͯͪͶͳͯͰͭͻͪ
ͯͳͻͪΒ;ͻͪͯͰͼͽͪͯͪͻͯͰ;ͲͰͷΓͳͯͷͪΕͳ;
͵ͪͳͲͪͽͳͲͷͰͽͪΒ;ͯͰͼͬΒͰͺͻͳͲͬͯΔͰ;ͯͻ;ͭͰͯͻͱͪ
ͬͰͺͳͽͪΔͪͼ;ͯͲͪͪΒͪͲͪ;ͽͬͻΌͳͬͪΔͰͺͶͱͪΒͪͻͪͯͳ͵ͪ
ͳ;ͬͰͲͳͼͽͳͷ
;ͽͬͻΌͳͬͪΔͪͻͪͯͺͻͪͬͳ
ͳͼͽͻ;ͷͰͪͽͪ͵ΒͳͷͪͼͰͷͭ; ;ͫͶͪͱͳͽͳ ͰͭͪͽͳͬͰ
ͺͼͶͰͯͳͰͭͶͫͪͶͳͲͪͳΒͰͳͷ;ͶͽͳͪͳͪͶͳ
͵ͷͺͪͳΒͪ͵ͪΔͰͭͼͪͼͽͪͬͭͯͰͶ͇ͪͯͭͬͻͷͪͺͼͽͪͬΓͰͪͳͼͽͻͪͱͳͬͪ͵ͪͺͳͽͪΔͪ
ͳΓͻͪͯͪΒͰͯͪ
ͼͰ ;͵ͪͱͰ ͪ ͬͰ ͳͼͽͻ;ͷͰͽͰ ͭͶͫͪͶͰ ͺͶͳͽͳ͵Ͱ ͼͳͯͳ͵ͪͽͪ ͯͪ ; ;ͼͶͬͳͷͪ t͵ͻͳͲͰi ͼͳͯͳ͵ͪͶͭ
ͻͭͪͳͲͬͪΔͪͳͯͰͶͬͪΔͪ
ͪͻͳͽͲͰͷͪΓͪ;ͻͪͲͬΒ;
ͼͳͭ;ͻͪΒ;Ͳͪͽͳͽ;ͺͻͪͬͪͻͪͯͳ͵ͪ
͉̓͌͐͆̾̾͐́͡: ͭͶͫͪͶͳͲͪͳΒͪ
ͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ
ͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳ
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ͼ;ͷͭͫͻΒͳͻͪͼͺͻͪͬͪͬΌͰͳ͵ͪ͵ͪͪͳͪͶͳͷ
ͽͪ͵ͳͪͷͰΌ;ͪͻͯͷͳͬ;
ͪͻ
ͳͽ;ͭͯͳͪͷͪͪ͵ͻͪΒ;ͺͻͶͭͪͳͺͰͽ͵ͷ99*ͬͰ͵ͪ̓ͪͯͪͼͰͭͬͻͳͿͰͷͰ;ͭͶͫͪͶͳͲͪ
ͳΒͰ
ͫͳͼͰͷͳͼͶͳͪͰ͵ͷͼ͵;
ͯͼͺͻͳͬͻͰͯ;ͭͶͫͪͶͳͲͪͳΒ;
͵ΒͪΒͰͲͪͺͰͽͪͼͻͰͯͳͷ
ͼͰͯͪͷͯͰͼͰͽͳ
ͯͼͼͪͷͯͰͼͰͽͳͭͯͳͪ99ͬͰ͵ͪ
ͪͪͼͽͪͬΓͰͪΒͰ;ͫͶͳ͵;ͼͪͫͻͪΕͪΒͰͳͯͪͪͼ
͵ͷ;ͳ͵ͪͳͳͿͻͷͪͽͳ͵Ͱ ͭͶͫͪͶͳͲͪͳΒͰ )BUJCPWJǀ
ͼͽͻ –
ͅͰΌ;ͽͳͷ
ͽͻͰͫͪ
1
sanjazlatanovic1@gmail.com
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͷͪͽͳ;ͬͳͯ;ͽͯͪ;͵ͽͰ͵ͼͽ;ͯͰͿͳͳͳΒͰ͵Β;ΒͰͯͪ̾ͽͳ̻ͳͯͰͼ
ͭͯͰͭͶͫͪͶͳͲͪͳΒͪ
ͪΒͺ
ͽͳΒͰ;ͲͰͽ
ͺͻͰͯͼͽͪͬΓͪͭͶͫͪͶͳͺͻͰͼtͯͰͶͬͪΔͪͳͲͪΒͰͯͳ͵ͳͱͳͬͽ͵ͻͲͳͺͻͰ͵;ͯͪΓͰ
ͼͽͳiΔͰͳͺͻͬͳͫͶͳͳͼͪͭͶͰͯͪͬͪΒ;ͼͰͼͯͰͷͭͻͪͿͼ͵ͭͪͼͺͰ͵ͽͪ
ͪ;͵ͬͳͻͳͷͪ͵Ͱͺͽͪͷͳͭͻͪͳ
ΒB )BUJCPWJǀ
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͇ͬͯͬͯͳͯͽͭͪͯͪ
ͯͪͪͼ
ͭͶͫͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪͼͬ;Ͳͪ
ͼͶͫͯ͵ͻͰͽͪΔͰ͵ͪͺͳͽͪͶͪ
Γ;ͯͳ
ͻͫͰ
ͳͿͻͷͪͳΒͪͳͲͪΔͪ -POǁBS
ͼͽͻ
ͽͰͼͰͽͪ͵
ͻͪͲͷͪͽͻͪͳͼͪͪͼͺͰ͵ͽͪͼͽͬͪͻͳͬͪΔͪͼͬͳΓ;ͯͼ͵ͳͺͻͪͬͪͳͼͶͫͯͪ͆ͪͰͶͼͶͫͯͭ͵ͻͰ
ͽͪΔͪ ͵ͷ;ͳͽͪͻͭ ͺͻͪͬͪ
ͯͼ ͺͻͪͬͪ ̾ͬͻͺͼ͵Ͱ ;ͳΒͰ
ͺͯͻͪͲ;ͷͰͬͪ ͳ ͼͶͫͯ ͵ͻͰͽͪΔͰ
ͻͪͯͳ͵ͪ
ͭͯͰΒͰͽͰͱΔͪͼͽͬͪͻͳͬͪΔͪͻͪͯͳͳͼͳΒͪͶͳͺͻͪͬͪͺͯΒͰͯͪ͵ͳͷ;ͼͶͬͳͷͪ;;ͽͪͻ
͌ͳΒͰ ͼͽͬͪͻͰͪ ͯͰΔͰͷ ͺͻͪͬͳͶͪ ͳ ͯͳͻͰ͵ͽͳͬͪ ͵ͪ ͼͬͳͷ ͳͲͬͻͳͷͪ ͺͻͪͬͪ ̾ͬͻͺͼ͵Ͱ
;ͳΒͰ͊ͯͻ;ͭͰͼͽͻͪͰ
ͪͳͻͰͷ
ͷͰΌ;ͪͻͯͷͳͬ;
ͲͪͽͳͽͪͿ;ͯͪͷͰͽͪͶͳͺͻͪͬͪͼͽͬͪ
ͻ;ΒͰ ͼͰ͵ͬͰͳΒͪͷͪͳͺͻͰͺͻ;͵ͪͷͪͅͰΌ;ͪͻͯͰ ͻͭͪͳͲͪͳΒͰͻͪͯͪ͊ ͽͳͷ; ͬͰͲͳ
ͺͻͫͶͰͷ
ͪͼͽͪΒͰ͵ͪͯͪͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ͵ΒͰͺͻͰͯͼͽͪͬΓͪΒ;͵Γ;Ͱͪ͵ͽͰͻͰͭͶͫͪͶͳͲͪͳΒͰͱͰͶͰ
ͯͪͳͲͷͰͼͽͰͯͰͺͼͶͬͪΔͪ;ͯͻͱͪͬͰͳΒͳͪͳͪͶͳͲͪ͵ͳͳͼ;;ͼͪͭͶͪͼͼͽͳͼͪͷͰΌ;ͪͻͯ
ͳͷͼͽͪͯͪͻͯͳͷͪͻͪͯͪ
ͽͺͻͰͯͼͽͪͬΓͪͲͪͪΒ;ͺͻͰͽΔ;ͺͼͬͪͺͻͪͬͪͻͪͯͳ͵ͪ͏ͳΓͻͪͯͪ
ΒͰͼͽͰ ;ͽͬͻΌͳͬͪΔͰ ͲͪͪΒͪ ͷͰΌ;ͪͻͯͳ ͵ͬͳͻͳ ͵ͶͰ͵ͽͳͬͳ ͼͺͻͪͲ;ͷͪ ͵Βͳ ͺͻͰͯͼͽͪͬΓͪΒ;
ͬͳ
ͿͶͰ͵ͼͳͫͳͶͪͳͼͽͻ;ͷͰͽͼͪͬͻͰͷͰͭͻͪͯͭͺͻͪͬͪ;ͼͽͬͪͻͳͬͪΔ;ͳͲͪͽͳͽͳͺͻͪͬͪͻͪͯ
ͳ͵ͪ;ͼͬͳͷͯͻͱͪͬͪͷͪ;͵Βͳͷͪͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͫͪͬΓͪΒ;ͺͼͶͬͪΔͰ͉ͪͲͷͪͽͻͪͼͰ
;ͶͭͪͼͳΒͪͶͭͯͳΒͪͶͭͪ;ͪͼͽͪΒͪΔ;ͯͪͼͰͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ;ͭͬͻͳͷͺ;ͽͰͷͫͪ
ͬͰͱ; ͯͪ ΕͰ ͺͽͬͪͽͳ Ϳ;ͯͪͷͰͽͪͶͰ ͺͻͳͳͺͰ ͳ ͺͻͪͬͪ ͪ ͻͪͯ;
ͯͪ ΕͰ ͺͻͰͯ;ͲͰͽͳ ͺͽͻͰͫͰ
ͷͰͻͰͲͪͰͶͳͷͳͳͼͪΔͰͯͳͼ͵ͻͳͷͳͪͳΒͰ;ͲͪͺΓͪͬͪΔ;ͳͪͻͪͯ;
ͽͰͷͰͻͰͲͪͫͻͪͰͼͬͳͫͶͳ͵ͪ
ͯͰΒͰͭͳͺͻͳ;ͯͭͻͪͯͪ;͵ͽͰ͵ͼͽ; ͵ͻͺͻͪͽͳͬͰͼͳΒͪͶͰͯͭͬͻͼͽͳͼͪͳΓͰͷͺͻͪͶͪ
ͱͰΔͪͲͪΒͰͯͳ͵ͳͳͽͰͻͰͼͪ͆ͪ͵ͯͰͿͳͳͼͪΔͪͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪ
Ͳ;ͷͪ
ͪͪͶͳͲͳͻͪΒ;ͼͰΔͳͬͺͻͰͯͷͰͽͳͼͪͯͻͱͳͪ
ͯͪͫͳͼͰ;ͽͬͻͯͳͲͪͪΒΔͳͬͰͺͻͳͷͰͰ;ͬͰͲͳ
ͼͪͺͫΓͪΔͰͷ;ͼͶͬͪͻͪͯͪͳ ͱͳͬͽͪͻͪͯͳ͵ͪ;͵ͽͰ͵ͼͽ;ͭͶͫͪͶͳͲͪͳΒͰ
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ͅͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳ ͼͺͻͪͲ;ͷͳ ͺͻͰͯͼͽͪͬΓͪΒ; ;ͭͬͻͰ͵ΒͰͲͪ͵Γ;;Β;ͷ;Ͷ
ͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ ͼͪ Ͱ͵ͷ ͯ ͼͬͰͽͼ͵ͳ ͿͰͯͰͻͪͳΒͪ ͼͳͯͳ͵ͪͽͪ ͼͪ ͳΓͰͷ ͫͰͲͫͰΌͰΔͪ
ͺͽͬͪΔͪ ͼͬͳ ͼͽͪͯͪͻͯͪ ͻͪͯͪ
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; ͯͻͰΌͰͳͷ ͼͶ;ͪΒͰͬͳͷͪ
ͼͽͬͪͻͪΒ; ͫͪͬͰͲͰͳͲͪΔͳͬͰ ͺͯ;ͭͬͻͳ͵ͰͳͯͫͪͬΓͪͰ
ͽͰͼͰ͵ͪͬͪͱͺͳͽͪΔͰͲͪͽͰͻͳΒ;
ͻͪͯͭ ͺͻͪͬͪ ͽͬͪͻͪ ͳ ͺͳͽͪΔͰ ͺͻͳͻͰΔͪ ΔͳͬͰ ͺͻͳͷͰͰ ͳ ͪ ͬͰ ͼ;ͫΒͰ͵ͽͰ ͅͰΌ;ͪͻͯͳ
͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͳͫͪͬͰͲ;Β;ͺͯ;ͭͬͻͳ͵ͰͳͯͫͪͬΓͪͰͷ;ͶͽͳͪͳͪͶͰ͵ͷ
ͺͪͳΒͰ;͵Ͷͳ͵ΒͰͽͺͻͰͯͬͳΌͰͼͪͷͳͷͼͺͻͪͲ;ͷͷͳͪ͵ΒͰͽͪ͵ͬͪͫͪͬͰͲͪ;Ͱͽͪ;ͺͼͰͫͰ;ͭ
ͬͻͰ ͽͰͳ͵ͺͼͶͬΒ ͼͪͻͪͯΔͳ͵ΒͰͯͻͰΌͰͪ͵ͷͺͪͳΒͪͲͪ͵Γ;;ΒͰ ͼͪͼͬΒͳͷͺͯ;ͭͬͻ
ͳͳͷͪͳͯͫͪͬΓͪͳͷ͇ͪͬͳͼͺͻͪͲ;ͷͳͻͰͲ;Ͷͽͪͽͼ;ͼͳΒͪͶͭͯͳΒͪͶͭͪͬΌͰͭͪͷͰΌ;ͪͻͯ
ͷͳͬ;
ͼͪͼͬͳͷͳΓͰͷ;ͪͺͻͰΌͰΔͪ;ͼͶͬͪͻͪͯͪͳͱͳͬͽͪͻͪͯͳ͵ͪ;ͷ;ͶͽͳͪͳͪͶ
ͳͷ ͵ͷͺͪͳΒͪͷͪ
ͪ ͵ͪ ͯͭͬͻ ͪ Ͱ͵ͷͼ͵; ͭͶͫͪͶͳͲͪͳΒ;
ͪ ͺͻͷͰͰ ; ͷͰͽͯͪͷͪ ͻͪͯͪ
̸̸͇͇̺͇̺͊͋̓́ͣ̀̈́͋͆́ͣ͠
͇̺͊́͡: ̀ͪͽͳͽͪͺͻͪͬͪͻͪͯͳ͵ͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ...
;ͼͶͬΓͰͰͽͰͶ͵ͳͷͳͳͿͻͷͪͽͳ͵ͳͷ ͺͻͷͰͪͷͪ
ͼͽͪͻͰΔͰͷ ͼͽͪͬͳͽͬͪͳͳͻͰΔͰͷ
̾ͬͻͺͼ͵Ͱ;ͳΒͰ ̈́;ͫͪͻͯͪ
ͼͽͻ
͆ͪͼͽͪͪ͵ͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪͯͰΒͰͼͽͻͪͽͰͭͳΒͰͼͳͯͳ͵ͪͽͪ͵Βͳ
ͯͰͶ;Β;ͪͷͰΌ;ͪͻͯͳͷͳͬ;ͯͪ;;ͼͶͬͳͷͪͼͶͪͫΓͰΔͪΔͳͬͭ;ͽͳͪΒͪͳͺͼͽͰͺͰͭͼͷͪΔͰΔͪ
Ͷͪͼͽͬͪ
ͽͰ ͺͻͷͰͪ ͺͻͳͬͻͰͯͳ ͼͳͼͽͰͷͪ ͳ ;ͼͺͼͽͪͬΓͪΔͪ ͽͻͱͳͳ ͺͻͳͬͻͰͯͪ ;Ͳ ͺͻͪͽͰΕͳ
ͻͪͼͽͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪͳͼͶͪͫΓͰΔͪ;ͽͳͪΒͪͯͻͱͪͬͪͪͺͻͳͬͻͰͯ;ͫͰͲͫͰͯͰͪͯͰ͵ͬͪͽͰ
;ͼͶͬͰͻͪͯͪͼͬͳͷͲͪͺͼͶͰͳͷͪ;ͷ;ͶͽͳͪͳͪͶͳͷ͵ͷͺͪͳΒͪͷͪ 5FMMKPIBOO
EB$PTUB
.ÛMMFS
3FIGFMEU
;JNNFS
ͼͽͻ
͇ͯͭͬͻͼͳͯͳ͵ͪͽͪͪͬͰͺͻͷͰͰ
;ͺͰͽ͵;
ͫͳΒͰͺͯͼͽͳ
ͪΔͰ ͯͰΔͪ ͵ͻͺͻͪͽͳͬͳ ͵ͯͰ͵ͼͪ ͺͪͪΔͪ ͯ ͼͽͻͪͰ ͷ;ͶͽͳͪͳͪͶͳ ͵ͷͺͪͳΒͪ
ͅͰΌ;ͽͳͷ
Δͳͬ Ͱͯͼͽͪͽͪ͵ ͫͳ ΒͰ ;ͳͶͪͽͰͻͪͶͼͽ
Ͳͫͭ Ͱͭͪ ͼͰ ͺͻͳͼͽ;ͺͳͶ ͺͻͷͬͳͼͪΔ;
ͷͰΌ;ͪͻͯͳ ͵ͬͳͻͳ ͵ͶͰ͵ͽͳͬͳ ͼͺͻͪͲ;ͷͪ ̽ͪͪͼ ͼͰ ͼͷͪͽͻͪ ͯͪ ͺͼͽΒͰΕͳ ͼͺͻͪͲ;ͷͳ
ͺͻͰͯͼͽͪͬΓͪΒ; ͫͳͶͪͽͰͻͪͶͳ ͺ͵;ͪΒ ͯͪ ͼͰ ͫͰͲͫͰͯͳ ͵ͻͺͻͪͽͳͬͪ ͯͻ;ͽͬͰͪ ͯͭͬͻͼͽ
)FSSOTUBEU
–
ͼͽͻ
͆ͪͳͷͰ
ͭͶͫͪͶͳͲͪͳΒͪͳͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ͵ͪΔͰ
ͼͪͼͽͪͬͳͯͰͷͭ;
; ͯͻͰΌͰͳͷͼͶ;ͪΒͰͬͳͷͪ
ͯͪͯͬͰͯ;ͯͰͭͪͽͳͬͳͺͼͶͰͯͳͪͺ ͺͶͱͪΒ
ͻͪͯͳ͵ͪ͐ͰͼͽͼͰͯͭͪΌͪͯͪͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ
ͫͰͲͫͲͳͻͪͪΔͳͬ;Ͱ͵ͷͼ͵;ͼͪ
ͭ;
ͫͳͻͪΒ;͵ͪͶ͵ͪͳΒ;ͲͪͺͻͳͲͬͯΔ;ͯͻͱͪͬͰͭͯͰͼ;ͻͪͯͳͼͽͪͯͪͻͯͳͼͶͪͫͳΒͳ 'MBOBHFO
ͼͽͻ
͉ͪͲͶͭͶͰͱͳ;ͽͷͰͽ
ͺͻͰͷͪͰ͵ͷͼ͵ͳͷͲͪ͵ͳͷͪ
ͳͱͳͽͻ͵ͬͳͻͪͯͪ;ͽͳ;ͪ
ͼͳͱͪͬͪΔͰͰͪͻͫͰͳ;ͼͶ;ͭͪͳͪ͵͵;ͻͰͽͼͽͪͽͻͱͳͽ; ̓ͬͪͰͬͳΕ
ͼͽͻ
͌
ͽͪ͵ͬͳͷ;ͼͶͬͳͷͪ
ͼͬͰͽͼ͵ͰͿͰͯͰͻͪͳΒͰͼͳͯͳ͵ͪͽͪ;Ͷͪͱ;ͲͪͪΒͰͪͺͻͰ ͯͪͲͪ͵Γ;ͳͬͪΔͰͷͷͰΌ;
ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪ ͺͻͷͬͳ;ͼͳΒͪͶͳͯͳΒͪͶͭͪͷͰΌ;ͪͻͯͷ
ͳͬ;
ͽͰͯͪ
ͪͽͪΒͪͳ
ͯͪΒ;ͼͬ;ͲͪͰͬͰͽ;ͪͶͬΌͰΔͰͷͰΌ;ͪͻͯͭ͵ͶͰ͵ͽͳͬͭͺͻͰͭ
ͬͪͻͪΔͪͪͭͻͪͼ͵ͷͳͬ;
ͽͯͬͯͳͯͺͫΓͪΔͪ;ͼͶͬͪͻͪͯͪ;ͿͳͶͳΒͪͶͪͷͪͷ;Ͷͽͳͪͳ
ͪͶͳ͵ͷͺͪͳΒͪ
̸̸̸͈͉͉͚͉͇͎͇̺͉͎͇̺͎̾̽̾͋́͊̽̿́͆̾͌͆̽͆́̓́͆́̓̈́̾̓͋́͆́ͅͅ
̸̸͈͇͉͊̀͌ͅ
͆ͪͼͽͪͪ͵ͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪ ;ͬͰͲͳΒͰͼͪ ͳΔͰͳͷͯͪͼ;
ͼͳͯͳ͵ͪͽͳ ͳ ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ
Ͱ Ͱͼͽ Ͱͻͪͯ
ͺͻͳͬͪͽͳͶͳ ͯͪ ͭͶͫͪͶͳͲͪͳΒͪ
ͳͲͷͰΌ;ͼͽͪͶͭ
;ͽͳͰͳͪ;ͼͶͬͰͻͪͯͪͳͱͳͬͽͪͻͪͯͳ͵ͪ͊ͫͲͳͻͷͪͽͯͪΒͰͳΓͫͳͺͫ
ΓͪΔͰͺͶͱͪΒͪͻͪͯͳ͵ͪ;ͷ;ͶͽͳͪͳͪͶͳͷ͵ͷͺͪͳΒͪͷͪͭͪͻͪͽͬͪΔͰͷͷͳͳͷͪͶͳͼͽͪ
ͯͪͻͯͪͻͪͯͪ
͵ͪͳͺͫΓͪΔͰͼͳΒͪͶͭͯͳΒͪͶͭͪͼ͵ͷͺͪͳΒͪͷͪ
ͰͳͲͼͽͪͬͳͰͶͰͷͰͽͳͬͳ
;ͭͬͻͪΒͰͼ;ͷͰΌ;ͪͻͯͳͻͪͯͳͼͽͪͯͪͻͯͳͼͪͯͻͱͪͳ;͵ͬͰͳΒͪͷͪͅͰΌ;ͪͻͯͰͻͭͪͳͲͪ
ͳΒͰͻͪͯͪ͊ͳͯͳ͵ͪͽͳͼ;ͯͼͪͷͭͺͰͽ͵ͪͫͳͶͳͼͬͰͼͳͲͪͪΒͪͬͳͼͽͪͯͪͻͯͪͯ͵ͼ;ͷ;Ͷͽͳͪ
ͳͪͶͰ͵ͷͺͪͳΒͰͬͻͰͷͰͷͷͻͪͶͰͯͪͳͺͻͳͲͪΒ;ͳͯͪͳͷͼͰͺͬͳ;Β;ͅ;ͶͽͳͪͳͪͶͰ
͵ͷͺͪͳΒͰͼ;ͼͬΒͳͷ;ͽͳͪΒͰͷͳͻͪͼͽ;ΕͷͼͪͭͷͺͰͶͰͯͪͺͻͳͬͶͪͰͺͪͱΔ;Βͪͬͼͽͳ
ͽͰͼ;ͼͰ
ͼͬͰ ͰΕͰ ͼ;ͪͬͪͶͰͼͰͭͪͽͳͬͳͷͺ;ͫͶͳͳͽͰͽͷͲͫͭͰͺͽͬͪΔͪ ͺͻͪͬͪͻͪͯͳ͵ͪ͊ ͽͳͷ;
ͬͰͲͳ
Ͱͼ;ͼͰͪͭͪͱͬͪͶͰͪͬͷͺΓ;ͪ;͵ͬͳͻͳͷͪͺͶͳͽͳ͵Ͱ͵ͻͺͻͪͽͳͬͰͯͻ;ͽͬͰͰͯͭ
ͬͻͼͽͳ ͫͪͬͰͲ;Β;Εͳ ͼͰ ͯͪ ΕͰ ͺͽͬͪͽͳ ͼͽͪͯͪͻͯͰ ͵ΒͰ ͯͼͳ ͅͰΌ;ͪͻͯͪ ͻͭͪͳͲͪͳΒͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͪͯͪ͋ͪ͵ͼ;ͪͼͳͷͺͲͳΒ;ͷͳͷͪ
2 ͭͯͰͼ;;ͰͼͽͬͬͪͶͳͺͻͰͯͼͽͪͬͳͳͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪ
ͳΒͪ
ͺͻͰͯͼͽͪͬͳͳ ͻͪͯͳ͵ͪ
ͬͶͪͯͪ
;ͳͬͰͻͲͳͽͰͽͪ ͳ ͰͬͶͪͯͳͳ ͻͭͪͳͲͪͳΒͪ ͳͲ ͊ΒͰͯͳΔͰͳ
̸ͷͰͻͳ͵ͳ̽ͻͱͪͬͪͳͳͲ̾ͬͻͺͰ
ͳͭͯͰͼͰͭͬͻͳͶ͵ͻͺͻͪͽͳͬͳͷ͵ͯͰ͵ͼͳͷͪͺͪͪΔͪͳ
ͷͰΌ;ͪͻͯͳͷͻͪͯͳͷͼͽͪͯͪͻͯͳͷͪ
ͺͼͽΒͪͶͪͬͰͶͳ͵ͪͰͼͶͪͭͪΔͪ;ͬͰͲͳͼͷͭͳͷͽͰͷͪͷͪ
ͼͽͳͷ
ͯͪͼ;ͼͰ;ͰͼͳͳͼͶͱͳͶͳ;ΒͰͯͷ
ͯͪͼͬͳͻͪͯͳͼͽͪͯͪͻͯͳͷͻͪΒ;ͫͳͽͳͺͶͪͲͪͽͪ͵ͪͳ
ͼͬͳͷͳͳͷ;ͷ )FSSOTUBEU
–
ͼͽͻ
̽ͪͪͼ
͵ͪͯͪͼͰͭͬͻͳͺͻͰͯͷͰͽ;ͳͼͪͯͻͱͳͳͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪ
Ͳ;ͷͪ
ͼ͵ͻͼͬͳͼͪͯͻͱͰͯͻͰͯͫͰ͵ΒͳͷͪͼͰ;ͭͬͻͰͼͽͻͪͰͫͪͬͰͲ;Β;ͯͪΕͰͺͽͬͪͽͳͼͬͰ
ͼͽͪͯͪͻͯͰͅͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰͻͪͯͪ͌ͺͳͽͪΔ;ͼ;ͼͽͪͯͪͻͯͳ͵Βͳͼ;ͫΒͰͯͳΔͰͳ;̽Ͱ͵Ͷͪ
ͻͪͳΒͳͼͬͳͷͺͻͳͳͺͳͷͪͳͺͻͪͬͳͷͪͪͻͪͯ;ͳͲͭͯͳͰͅͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰ
ͻͪͯͪ
ͪͳͰΒͰͼͶͰͯͰΕͳͼͪͷ͵ͬͰͳΒͪ– ̓ͬͰͳΒͪͫͻͼͳͯͳ͵ͪͶͳͷͼͶͫͯͪͷͪͳͲͪ
ͽͳͽͳͼͳͯͳ͵ͪͶͳͺͻͪͬͪ͵ΒͷͼͰ;ͼͽͪͬΓͪͬͪͺͻͪͬͺͼͶͯͪͬͳͷͪͳͻͪͯͳͳͷͪͯͪͫͻͪͲ;Β;
ͻͭͪͳͲͪͳΒͰͺͼͬͷͳͲͫͻ;ͳͯͪͳͷͺͻͳͼͽ;ͺͪΒ;ͫͰͲͺͻͰͽͯͭͯͫͻͰΔͪͳͫͰͲͳ͵ͪ͵ͬͳͳͲ;ͲͰ
ͽͪ͵ͪ ΒͰͯͳͳͳͲ;ͲͰͽͪ͵ͯͼͳͼͰͪͺͻͳͺͪͯͳ͵ͰͬΒͼ͵ͰͳͺͶͳͳΒͰ
̓ͬͰͳΒͪͫͻͺͻͳͷͰͳ
ͺͻͳͳͺͪͺͻͪͬ;ͻͪͯͳ͵ͪͪͻͭͪͳͲͬͪΔͰͳ͵ͶͰ͵ͽͳͬͺͻͰͭͬͪͻͪΔͰͪ͵Βͪͯͺ;Δ;ΒͰ̓
ͬͰͳΒ;ͫͻͳͽͳͽͳͻͪͯͳ͵Ͱͯͯͳͼ͵ͻͳͷͳͪͳΒͰ͵Β;ͫͳͺͻͳͷͰͳͺͼͶͯͪͬͪͲͫͭΔͳͬͰ
ͺͻͳͺͪͯͼͽͳͼͳͯͳ͵ͪͽ;͈ͻͰͯͽͭͪ
̓ͬͰͳΒͪͺͻͰͯͬͳΌͪͫͪͬͰͲ;ͯͻͱͪͬͪͯͪͺͻͰͯ;ͲͳͷͪΒ;ͷͰͻͰ
͵ͪ͵ͫͳͼͰͻͪͲͬͳͶͰͺͻͰͯ;ͻͰͯͫͻͬΓͳͺͻͰͭͬͻͪͼͳΒͪͶͳͺͪͻͽͰͻͪͻͪͯͳͲͪ͵Γ;ͳͬͪΔͪ
͵ͶͰ͵ͽͳͬͳ;ͭͬͻͪͻͪͯ; ͑;ͯͰͻͳΕ
ͼͽͻ
͵ͬͰͳΒͰͫͻͳͲͪͫͻͪͳͺͻͳ
;ͯͭͻͪͯͪ
͵ΒͰͺͻͰͯͬͳΌͪΒ;ͫͪͬͰͲ;;͵ͳͯͪΔͪͬͳͫͶͳ͵ͪͺͻͳ;ͯͭ
ͯͼͫͪͬͰͲͭͻͪͯͪ
͑;ͯͰͻͳΕ
ͼͽͻ–
̓ͬͰͳΒͪͫͻͺͻͪͬ;ͷ;͵ͪͻͪͪͳͱͰͪͪΒͰͯͪ͵;ͪ͵
ͪͯ;ͲͪͻͪͯΒͰͯͪ͵ͰͬͻͰͯͼͽͳ
ͭͯͰͼͰ ͫͰͲͫͰΌ;ΒͰ ͺͻͳͷͰͪͪͰͶͪ ΒͰͯͪ͵ͳͪ͵ͪͯͪͻͪͯͳ͵ͪͳ
ͻͪͯͳͪͲͪͻͪͯΒͰͯͪ͵ͰͬͻͰͯͼͽͳͪͯͻͱͪͬͰͼͰͫͪͬͰͲ;Β;ͯͪΕͰͺͻͰͯ;ͲͰͽͳͺͽͻͰͫͰͷͰͻͰͲͪͺͯ
ͼͽͳͪΔͰ ͫΒͰ͵ͽͳͬͰ ͺͻͰͰ ͲͪͳͷͪΔͪ ͪ ͫͪͲͳ ͺͼͶͬͪ ͵ΒͰ ͫͪͬΓͪΒ; ͑;ͯͰͻͳΕ
ͼͽͻ
̓ͬͰͳΒͪͫͻͲͪͫͻͪͳͯͳͼ͵ͻͳͷͳͪͳΒͰ;ͫͶͪͼͽͳͲͪͺͼͶͰΔͪͳ ͳͲͫͻͪͲͪͳͷͪΔͪ
͵ΒͷͼͰͯͻͰΌ;Β;ͽͰͻͷͳͳtͲͪͺΓͪͬͪΔͰiͳtͲͪͳͷͪΔͰi
ͽͺͯͻͪͲ;ͷͰͬͪͺͻͳͼͽ;ͺͼͽͻ;ͷ
ͼͺͼͫΓͪͬͪΔ;
ͺͻͳͼͽ;ͺͲͪͺΓͪͬͪΔ;ͳͻͪͲͶͳͳͽͳͷͲͪͳͷͪΔͳͷͪ
͵ͪͳ;ͼͶͬͰͲͪͲͪͺͼͶͰΔͰ
̽ͰͿͳͳͰͼͰͳͯͳͼ͵ͻͳͷͳͪͳΒͪ͵ͪͼͬͪ͵ͻͪͲͶͳ͵ͬͪΔͰ
ͳͼ͵Γ;ͰΔͰͳͶͳͯͪͬͪΔͰͺͻͬͰͼͽͬͪͪ
ͼͬ;ͻͪͼͰ
ͫΒͰ
ͺͶͪ
ͬͰͻͰ
ͺͶͳͽͳ͵ͭͷͳΓͰΔͪ
ͪͳͪͶͭͳͶͳͼͳΒͪͶͭͺͻͰ͵Ͷͪ
ͽ
ͳͷͪͲͪͳΓ;ͳͽͪͬͪΔͰͳͶͳͪͻ;ͪͬͪΔͰΒͰͯͪ͵ͳͷͭ;ΕͼͽͳͳͶͳͺͼͽ;ͺͪΔͪ;ͺͭͶͰͯ;Ͳͪͺ
ΓͪͬͪΔͪͳͶͳͲͪͳͷͪΔͪͳͶͳͳͷͽͰͽͰ ͑;ͯͰͻͳΕ
ͼͽͻ
̓ͬͰͳΒͪͫͻͷͳͳ
ͷͪͶͳͷͭͯͳͪͷͪͼͽͪͻͼͽͳͲͪͲͪͼͳͬͪΔͰͻͪͯͭͯͼͪ
͵ΒͷͼͰͺͻͰͯͬͳΌͪͷͳͳͷͪͶͪͼͽͪͻͼͪ
ͭͻͪͳͪͲͪͲͪͼͳͬͪΔͰ ͻͪͯͭ ͯͼͪ͋ͪͭͻͪͳͪͰ ͼͷͰͳΕͳͳͼͺͯͭͯͳͪ
ͼͳͷ͵ͪͯͪ ΒͰ ;
ͺͳͽͪΔ;ͯͻͱͪͬͪͳΒͰͼ;ͺͻͳͬͻͰͯͰͳͫͻͪͲͬͰͷͭ;ΕͼͽͳͰͯͬΓͻͪͲͬͳΒͰͰ
;͵ͷͼͶ;ͪΒ;
ͽͪͭͻͪͳͪͷͱͰͯͪͫ;ͯͰͳͼͺͯͭͯͳ͈ͪͻͰͯͽͭͪ
ͷͳͳͷͪͶͰͭͯͳͰͼͽͪͻͼͽͳͲͪͲͪͼͳͬͪΔͰ
ͫͳͶ͵ΒͰͬͻͼͽͰͻͪͯͭͯͼͪ͵Βͳͺͼͬͷ͵ͪͻͪ͵ͽͰͻ;ͳͶͳ͵Ͷͼͽͳͷͪͷͭ;ͯͪ;ͭͻͲͰͲͯͻͪͬΓͰ
ͼͳͭ;ͻͼͽͳͶͳͷͻͪͶͷͶͪͯͳͰͽͻͰͫͪͯͪͫ;ͯ;ͳͼͺͯͭͯͳͪ̽ͻͱͪͬͰͶͪͳͰ
ͺͼͶͰ͵ͼ;Ͷ
ͽͬͪΔͪͼͪͲͪͳͽͰͻͰͼͬͪͳͷͻͭͪͳͲͪͳΒͪͷͪͻͪͯͳ͵ͪͳͺͼͶͯͪͬͪͪ
ͷͭ;ͯͪͳͼ͵Γ;ͰͯͻͰΌͰͰ
2
͈ͻͬͳΒͰͯͻͱͪ;̹ͻͳͼͰͶ;
ͿͰͫͻ;ͪͻͪ
ͪͯͻ;ͭͳ;̺ͪͳͭͽ;;ͯͰͰͷͫͻ;ͳͼͽͰͭͯͳͰ
̸̸͇͇̺͇̺͊͋̓́ͣ̀̈́͋͆́ͣ͠
͇̺͊́͡: ̀ͪͽͳͽͪͺͻͪͬͪͻͪͯͳ͵ͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ...
͵ͪͽͰͭͻͳΒͰͲͪͺͼͶͰΔͪ
ͯͼͻͪͯͪͳͲͺͻͳͷͰͰ̓ͬͰͳΒͰ͆ͪͳͪͶͳͷͺͻͺͳͼͳͷͪͷͱͰͯͪ
ͼͰͯͲͬͶͳͲͪͺͼͶͰΔͰͳͶͳͻͪͯͶͳͳͷͪͯͯͭͯͳͪͼͽͪͻͼͽͳͪͶͪ͵ͳͷͺͼͶͬͳͷͪ͵Βͳ
ͳͼ; ͽͰͽͳ ͺ Δͳͬ ͲͯͻͪͬΓͰ ͳ ͻͪͲͬΒ
ͽͰ Ͱ ͳͯ; ͪ ͽͰͽ; ͫͻͪͲͬͪΔ; t͊Ͷ;ͱͫͰͳ Ͷͳͼͽ
͍͉͊͠– ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒ
̓ͬͰͳΒͪͫͻͲͪͫͻͪͳͳ;͵ͳͯͪΔ;ͻͪͯͪͯͰͰ
͵ΒͷͼͰͺͻͰͯͬͳΌͪͲͪͫͻͪͪͳͰͶͳͷͳͪͳΒͪͪΒͭͻͳͫͶͳ͵ͪͯͰΒͰͭͻͪͯͪ t͊Ͷ;ͱͫͰͳͶͳͼͽ͍͉͊͠–
ͅͰΌ;ͪͻͯͳ;ͭͬͻͳi
ͫͻΒ
͈ͻͰͯ ͼͽͪͯͪͻͯͪ ͅͰΌ;ͪͻͯͰ ͻͭͪͳͲͪͳΒͰ ͻͪͯͪ
ͼͪͯͻͱͳ; ͷͰΌ;ͪͻͯͳ ͵ͬͳͻͳ
͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪͳͰͳͯͻͰͯͫͰ͵ΒͳͷͪͼͰͺͻͳͲͪΒ;ͼͳͯͳ͵ͪͽͳͳΔͳͬͰͪ͵ͽͳͬͼͽͳͪ
ͷͰΌ;ͪͻͯͷͳͬ;ͯͼͽͻͪͰͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ
ͯͻͰͯͫͰͻͭͪͳͲͬͪΔ;ͭͯͳ
Δͳͼͪͼͽͪͪ͵ͪͼͽͻͪͪ͵ΒͰͼ;;ͰͼͽͬͬͪͶͰ;Ͳͪ͵Γ;ͳͬͪΔ;;ͭͬͻͪͳͯͻͰͯͫͰͼͳͬͪΔ;͵ͷͳͽͰ
ͽͪ
ͯͼͯͫͻͪͲͪͳͲͬͰͽͪΒͰͳͷͺͶͰͷͰͽͪͳΒͳͳͪͯͲͻ;ͪͯͺͻͳͷͰͷ̀ͪͽͳͷͼͶͰͯͰͯͻͰ
ͯͫͰͭͯͰͼͰͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͫͪͬͰͲ;Β;ͯͪͫͪͬͰͽͪͬͪΒ;ͼͬͰͽͼ͵;ͿͰͯͰͻͪͳΒ;ͼͳͯͳ͵ͪͽͪ
ͻͰͼͽͻ;͵ͽ;ͻͳͻͪΔ;͵ͷͺͪͳΒͰ
ͽ;͵Γ;;ΒͰͻͪͲͷͰ;ͳͿͻͷͪͳΒͪͳ͵ͼ;ͶͽͬͪΔͰ
ͽͰͯͻͰͯͫͰ
͵ΒͰͼͰͯͼͰͪͫͪͬͰͲͰͺͯ;ͭͬͻͳ͵ͪ ͳͯͫͪͬΓͪͪ
͵ͪͳͺͲͳͬͪΔͰͪͺͻͳͳͺͰ͌ΒͰͯͳΔͰͳ
ͪͳΒͪ
ͯͼͪ͌ͳͬͰͻͲͪͶ;ͯͰ͵ͶͪͻͪͳΒ;Γ;ͯͼ͵ͳͷͺͻͪͬͳͷ͈ͪͻͰͯͽͭͪ
ͼͪͯͻͱͳ;ͷͰΌ;
ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪͳͰͳͯͻͰͯͫͰͺͻͪͬͳͷͪͲͪͺͼͶͰͳͪͫ;͵;ͳ
ͼͽͻ; ;ͼͪͬͻͪͬͪΔͰ
ͯͻͰͯͫͰ ͷͭ;ΕͼͽͳͷͪͳͺͻͪͬͳͷͪͶ͵ͪͶͳͼͳͯͳ͵ͪͽͪ
ͽͰ ͯͻͰͯͫͰ
ͲͪͽͳͽͳͱͳͬͽͰͼͻͰͯͳͰͅ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͼͰΒͫͪͬͰͲ;Β;ͯͪΕͰ;Ͱͼͽͬͬͪͽͳ;
Ͷ͵ͪͶͳͷͪ͵ͽͳͬͼͽͳͷͪͳͯͪΕͰͯͰͶͬͪͽͳͪͯͻ;ͽͬͰͯͭͬͻͪͪͳ
ͺͽͬͪͽͳͺͻͳͳ
ͺͰͶΒͪͶͰ͵͵;ͻͰͳΒͰ
;ͼͺͼͽͪͬͳͽͳͻͪͲ;ͷͻͪͯ ͬͻͰͷͰͭͯͰΒͰ
ͪΒͰΕͰ
; ͺͳͽͪΔ;ͻͪͯ
ͬͻͰͷͰͺͻͰͯͬͳΌͰͪͳͪͶͳͷͺͻͪͬͷͯͻͱͪͬͰ;͵ΒΒͫͪͬΓͪΒ;ͺͼͶͬͪΔͰ
͵ͪͳͯͪΕͰͻͪͯͳͽͳ
ͪΒͪͪΔ;ͼͳΒͪͶͭͯͳΒͪͶ̺ͭͪͰΕͳͪͼͪͯͻͱͰΒͳͼͽͪͯͪͻͯͰͲͪͽͳͽͳͲͯͻͪͬΓͪͳͫͰͲͫͰͯͼ
ͽͳͪͻͪͯ;
͵ͪͳͼͽͪͯͪͻͯͰͲͪͽͳͽͳͱͳͬͽͰͼͻͰͯͳͰ
ͽΒͰͫͳͬͰͲͪͲͪͼͰ͵ͽͻ;͵Βͳ
ͷͪ͵ͷͺͪͳΒͰͺͼͶ;Β;
ͯͼͻͰΒͰͼͺͻͪͲ;ͷͳͷͪͲͪ͵Γ;Ͱͳͷ;ͫͶͪͼͽͳͻ;ͯͪͻͼͽͬͪ
ͰͷͳΒͼ͵Ͱ
ͳͭͻͪΌͰͬͳͼ͵Ͱͳͯ;ͼͽͻͳΒͰ̽ͻ;ͭͳͳͯ;ͳͼͺͻͰͯͭͪͻͪͽͬͪΔͪͼͬͳͺͻͪͬͪͪͻͪͯ;
ͽͰͺ͵ͻͳͬͪΒ;
ͫͶͪͼͽ͵ΒͪΒͰͬͳͰͺͬͰͲͪͪͼͺͶͳͽͳ͵ͷͲͪͺΓͪͬͪΔͪ͵ͷͺͪͳΒͰ
ͺͶͳͽͳ͵ͷͳͺͻͰͯ;ͻͪͷͪ
͵ΒͰ ͼͰ ͯͼͰͪ ͺͰͻͼͪͶͰͳͳͯ;ͼͽͻͳΒͼ͵Ͱ ͯͼͰ *OUFSOBUJPOBM'SBNFXPSL"HSFFNFOUT–BO
FNQMPZFSTHVJEF
ͼͽͻ
̸̸̸̸̸̸̸͇̻̺͚͉͇͎͇̺͉͎͌̈́́̀͆͐̀̓͌͐́̾͌͆̽͆́̓́͆́͢͠͡ͅ
̸̸̸̸̸̸̸̸̸͇̺͎͈͇͉͈͇̺͉̺͉͎̓̈́̾̓͋́͆́͊̀͌͊͊̾̓͋͊͋́̽͆́́͢ͅ
͇͊͏̸̸̸̸̸̸͎͈͉̺͇̺̻͇̹́̈́͆́͌͌͊̈́́̈́̈́́̀͠ͅ͏́̾͠
̽Ͱͪͬͪ ͼͰ ͯͪ ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ Ͱͼͽ ͯͼͰ ͯͶ;͵; ͯͪ ͺͻͰͫͪͰ ͺͼͶͬͪΔͰ ;
ͲͰͷΓͰͼͪͳͱͳͷͻͪͯͳͷͼͽͪͯͪͻͯͳͷͪ
ͭͯͰΒͰͫͳͳͰͪͻͪͯͪͳͼ͵ͪ
ͲͫͭͰͭͪͼͰͪͷͰΌ;ͪ
ͻͯͷ ͳ ͻͰͭͳͪͶͷ ͳͬ; ͺͻͳͼͽ;ͺͳͶ ;ͼͬͪΒͪΔ; ͷͰΌ;ͪͻͯͳ
ͯͼ Ͱͬͻͺͼ͵ͳ ͼͽͪ
ͯͪͻͯͪͼͪͳΓͰͷ;ͼ͵ͶͪΌͳͬͪΔͪ;ͼͶͬͪͻͪͯͪ͊ͽͳͷ;ͬͰͲͳ
;Ͷͭͪͯͻͱͪͬͪ;ͼͽͬͪͻͳͬͪΔ;ͼͬͳ
ͺͻͪͬͪͪͻͪͯ;ͳ;ͬͰͲͳͼͪͻͪͯͷ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͲͯͬͪΒͪͼͰ͵ͪͲͪͪΒͪ̓ͪ͵ͫͳͺͻͳ
ͬ;͵ͶͰ ͼͽͻͪͰ ͳͬͰͼͽͳͳΒͰ
ͬͶͪͯͰ ͯͻͱͪͬͪ
ͪͻͳͽ ͳ ; ͻͪͲͬΒ;
; ͯͻͰΌͰͳͷ ͼͶ;ͪΒͰͬͳͷͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͳͫͰͭͪͬͪΒ; ͼͷͪΔͰΔ; ͫͳͷͪ Ͳͪ͵ͼ͵Ͱ ͲͪͽͳͽͰ ͻͪͯͳ͵ͪ ; ͵ͽͰ͵ͼͽ; ͼͳͱͪͬͪΔͪ Ͱͪ ͻͫͰ ͳ
;ͼͶ;ͭͪ
ͽͰͺͻͳͬͶͪͰΔͪͷ;ͶͽͳͪͳͪͶͳ ͵ͷͺͪͳΒͪͯͪͺ͵ͻͰ;ͺͻͳͲͬͯΔ;ͅͰΌ;ͽͳͷ
ͬͪ͵ͬͪ
ͺͻͪ͵ͼͪͺ͵ͪͲͪͶͪͼͰ͵ͪͶͪ
ͺͼͰͫΒͰͻͼ;ͼͺͻͬͰͯͰͪͳͼͽͻͪͱͳͬͪΔͪ;͵ͪͲͪͶͪͯͪͳͼ͵ͰͲͪͻͪͯͰ
͵ͪͻͪ͵ͽͰͻͳͼͽͳͰͲͪͯͻͱͪͬͰͼͪͳͼ͵ͳͷͻͪͯͳͷͼͽͪͯͪͻͯͳͷͪͯͼͰͳͼ͵;ͺͻͯ;͵ͽͳͬͼͽ
ͯ͵
ͼ
ͯͻ;ͭͰͼͽͻͪͰ
ͽͳͳͼͽͳͳͼ͵ͳͼͽͪͯͪͻͯͳ;͵ͪͲ;Β;ͪͳͼ͵;ͺͻͯ;͵ͽͳͬͼͽͻͪͯͰͼͪͭͰ͵ΒͪͷͱͰ
ͫͰͼͻͪͫͻͳͽͳͰ͵Ͱ͵ͷͺͪͳΒͰͯͪͳͬͰͼͽͳͻͪΒ;;ͽ;ͯͻͱͪͬ; 'MBOBHBO
ͼͽͻ
͇ͬͽͳͷͺͻͰ
ΒͰͻ ΒͰ ͯͪΓͰ ;ͽͬͻΌͰ ͯͪ ;ͼͶͬͳ ͻͪͯͪ
ͺͻͪͬͪ ͲͪͺͼͶͰͳ ͳ ͯͷͪΕͰ ͻͪͯ Ͳͪ͵ͯͪͬͼͽͬ ͳͷͪΒ;
ͷͪͶͳ;ͽͳͪΒͪͼͽͻͪͰͯͳͻͰ͵ͽͰͳͬͰͼͽͳͳΒͰ 'MBOBHBO
ͼͽͻ
͋ͪ͵
ͪΒͼͪͱͳΒͳ;ͽͳͪΒ
;ͳͲͫͻ;͵ͷͺͪͳΒͰͲͰͷΓͰ;͵ΒΒΕͰ ͽͺͰͽͳͺͼͶͬͪΔͰͳͷͪͫͳͷͪͳͪͶͭͽͻͱͳͽͪͳ
ͺͻͪͬͳͳͼͽͻ;ͷͰͽͳͬͶͪͯͰͯͪͼͳͭ;ͻͪͼͽͻͪͰͯͳͻͰ͵ͽͰͳͬͰͼͽͳͳΒͰ
͌ͶͳͽͰͻͪͽ;ͻͳͼͰͰͼͽͻͪͲͷͪͽͻͪͳͺͳͽͪΔͰͯͪͶͳͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͷͭ;ͳͯͪͶͳ
ͯͰͭͻͪͯͳͻͪΒ; ͻͪͯͰ ͼͽͪͯͪͻͯͰ ; ͯͻͱͪͬͳ ͯͷͪΕͳ; ͇ͬ Ͳͪͬͳͼͳ
ͺͻͰ ͼͬͰͭͪ
ͯ ͬͪͱͰΕͳ ͻͪͯͳ
ͼͽͪͯͪͻͯͪ;ͯͪͽΒͯͻͱͪͬͳ
͵ͪͳͯͺͶͳͽͳ͵ͰͷͰͪΘͷͰͽͪͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰ͆ͪͳͷͰ
;ͯͻͱͪͬͪͷͪͭͯͰͼ;ͻͪͯͳͼͽͪͯͪͻͯͳ͵ΒͳͼͰͯͼͰͪͲͪͻͪͯ;ͳͼ͵ͳ
ͯͷ;ͶͽͳͪͳͪͶͳ͵ͷ
ͺͪͳΒͪͰ͵ͳͬͪΕͰͼͰͺͬͰΕͪΔͰͲͪͺͼͶͰͼͽͳ
ͪͶͳͰͳͲͪͻͪͯͪ 'MBOBHBO
ͼͽͻ
͌ͯͻͱͪ
ͬͪͷͪͭͯͰͼ;ͬͳͼͽͪͯͪͻͯͳͬͳͳ
ͻͪͯͳͳͷͭ;Ͱ͵ͳͬͪͽͳͬͰΕͰͲͪͻͪͯͰ;ͲͺͬͰΕͪΔͰͳͬͪͲͪͺͼ
ͶͰͼͽͳ 'MBOBHBO
ͼͽͻ
͈ͻͰͯ ͽͭͪ
ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ ͵ΒͰ ͺͼͶ;Β; ͪ
ͺͼͰͫͳͲͯͬΒͰͳͷͶ͵ͪͳΒͪͷͪͼͽͬͪͻͪΒ;ͷͺͶͼ͵;ͺͲͳͳΒ;
ͽͰͼ;ͻͪͯͳͳͺͻͳ;ΌͰͳͯͪͼͰ
ͺͻͳͶͪͭͯͰͳͱͳͷ;ͼͶͬͳͷͪͻͪͯͪ͵ΒͳͳͷͼͰͪͷͰΕ;͋
ͪͻͪͬ
ͳΒͰ;ͬͰ͵ ͼͶ;ͪΒ
ΒͰͻͰ͵ͪͯͪ
ͯͶͪͲͪ͵ͷ;ͶͽͳͪͳͪͶͳ͵ͷͺͪͳΒͪͷͱͰͯͪ;ͪͺͻͰͯͳͺͼͽΒͰΕͰͻͪͯͰͼͽͪͯͪͻͯͰ
ͼͷͪΔͰΔͰͷ
ͷΕͳͷͺͶͪͪͽͻͱͳͽ;ͻͪͯͪͯͻͱͪͬͰͯͷͪΕͳͪ
̓ͪ͵ͫͳͼͰͼͺͻͰͳͶͰͰͬͰͽ;ͪͶͰͰͭͪͽͳͬͰͺͼͶͰͯͳͰͺͼͶͬͪΔͪͷ;ͶͽͳͪͳͪͶͳ͵ͷ
ͺͪͳΒͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰͳͰͷͭ;ΕͳͶͪͺͬͻͰͯͪͼͬͳͻͪͯͳͳͼͳΒͪͶͳͺͻͪͬͪ
ͼͳͯͳ͵ͪͽͳ͵ΒͳͯͰͶ;Β;ͪͷͰΌ;ͪͻͯͷͳͬ;ͳͳͳͻͪͶͳͼ;;ͬΌͰΔͰͳͼͽͳͽ;ͽͪͷͰΌ;ͪͻͯͳ
͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪ̀ͪͪΒͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪͳΒͰ
;ͼͪͷͷͽͰ͵ͼͽ;
ͯͼΔͳͬΒͼͪͯͻͱͳͳ
ͬͰΕ;ͳͼ͵ͪͲͪΒͪͷͰͻͳ;ͭͬͻͳͼͽͻͪͪͯͪͺͼͽͪ
;ͬͳ
ͿͶͰ͵ͼͳͫͳͶͳͺͻͪͬͳͳͼͽͻ;ͷͰͽͲͪ;ͪͺͻͰΌͰΔͰͻͪͯͳͳͼͳΒͪͶͳͺͻͪͬͪ
͵ͪͳͯͪ
ͷͭ;ΕͰͻͪͲͬΒͼͳΒͪͶͭͯͳΒͪͶͭͪͪͷͰΌ;ͪͻͯͷͳͬ;͢ͳͬͲͪͪΒͼͪͭͶͰͯͪͬͪͼͰ ;͵
ͽͰ͵ͼͽ;ͲͪͪΒͪͲͪ;ͭͬͻͰͼͽͻͪͰ
ͯͼͲͪͼͬͰͽͼ͵ͰͿͰͯͰͻͪͳΒͰͼͳͯͳ͵ͪͽͪͳͷ;ͶͽͳͪͳͪͶͰ
͵ͷͺͪͳΒͰ
ͽͰͲͪͪΒͪͲͪͶͳͪͪ͵ΒͪͼͰͳͯͼͰ
ͽΒͲͪͺͼͶͰͳ;ͷ;ͶͽͳͪͳͪͶͳͷ͵ͷͺͪ
ͳΒͪͷͪ
ͯͼΔͳͬͳͷͭͰͭͻͪͿͼ͵ͳͻͪͲͯͬΒͰͳͷͰͽͻͳͷͪͺͻͳͲͬͯΔͰ
̀ͪͪΒͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪͲͪͼͬͰͽͼ͵ͰͿͰͯͰͻͪͳΒͰͼͳͯͳ͵ͪͽͪͳ
ͺͼͻͰͯͲͪͼͳͯͳ͵ͪͽͰΒͰͼͽͰͬͳͰͼͽͻ;͵͆ͪΒͲͪͪΒͳΒͪ;ͶͭͪͼͺͻͪͲ;ͷͪΒͰͼͽͰ;ͬͰͲͳͼͪͻͪͲͬΒͰͷ
͵ͷ;ͳ͵ͪͳΒͰͳΒͪͪΔͰͷͼͪͻͪͯΔͰͼͻͭͪͳͲͪͳΒͪͷͪͻͪͯͳ͵ͪ
ͺͻͰͼͬͰͭͪ;͵ͽͰ͵ͼͽ;ͺͻͳͬͶͪͰΔͪ
ͬͳͻͭͪͳͲͪͳΒͪͳͺͬͰΕͪΔͪ;ͽͳͪΒͪ
ͪͻͳͽ;ͯͻͱͪͬͪͷͪ;ͻͪͲͬΒ;͆ͪͳͷͰ
ͬͳͼͺͻͪͲ;ͷͳ
ͻͰͪͿͳͻͷͳ;ͼͪͷͲͪͪΒͼͳͯͳ͵ͪͽͪͳͺͷͪͱ;;ͻͪͲͬΒ;ͼͳͯͳ͵ͪͶͳ͵ͻͰͽͪΔͪ
ͺͼͰͫ;ͯͻͱͪ
ͬͪͷͪͼͳͼ͵ͳͷͼͳͯͳ͵ͪͶͳͷͶͪͼͽͬͷ͊ͫͲͳͻͷͪͽͯͪͰͼͽͼͪͯͻͱͰͯͻͰͯͫͰ͵ΒͰͼͰͯͼͰ
ͪͯͫͪͬΓͪͰͳͺͯ;ͭͬͻͳ͵Ͱ
ͲͪͪΒͳͼ;ΒͰͻͼͰͪͽͪΒͪͳͺͬͰΕͪͬͪͯͷͪͪΒͼͺͻͪͲ;ͷͪͽͪ͵
ͯͪͫ;ͬͪͽͪͳͼͳͯͳ͵ͪͽͰ͵ΒͳͺͼͽΒͰ͵ͯͯͫͪͬΓͪͪͳͺͯ;ͭͬͻͳ͵͈ͪͻͰͯͽͭͪ
ͼͽ;ͺͪΔͰͷ;
̸̸͇͇̺͇̺͊͋̓́ͣ̀̈́͋͆́ͣ͠
͇̺͊́͡: ̀ͪͽͳͽͪͺͻͪͬͪͻͪͯͳ͵ͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ...
ͬͪ͵ͪͬ ͯͼ ͼͪ ͼͬͰͽͼ͵ͳͷ ͿͰͯͰͻͪͳΒͪͷͪ ͼͳͯͳ͵ͪͽͪ
ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ ͳ ͺͻͳͲͪΒ;
͵ͪͶͰͭͳͽͳͷͰͺͪͻͽͰͻͰ
ͽͺͻͰͯͼͽͪͬΓͪͺͻͬͳ͵ͻͪ͵;ͳͲͭͻͪͯΔͳͼͳΒͪͶͭͯͳΒͪͶͭͪͪͷͰΌ;
ͪͻͯͷ ͳͬ; %SPVJO
–
ͼͽͻ
̀ͪ ͻͪͲͶͳ͵; ͯ ͼͬͰͽͼ͵ͳ ͿͰͯͰͻͪͳΒͪ ͼͳͯͳ͵ͪͽͪ
͵ΒͰͳͷͪΒ;ͫͳͽͰͻͪͲͶͭͰͲͪͲͪ͵Γ;ͳͬͪΔͰͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪ
ͯͪ
ͶͳΕͰͯͻͰΌͰͪͷ;ͶͽͳͪͳͪͶͪ͵ͷͺͪͳΒͪͯͰͽͳͯͶ;͵;ͯͪͺͻͳͼͽ;ͺͳͺͻͰͭͬͻͳͷͪͳͲͪ͵Γ;
ͳͼͺͻͪͲ;ͷͲͪͬͳͼͳ
ͺͻͬͰͼͽͬͰ
ͯΔͰͳͰ͵ͷͼ͵ͳͳͽͰͻͰͼͪ
ͯͼͻͰΒͰͳͯͳͬͳͯ;
ͪͶΒ͵ͻͺͻͪͽͳͬΒͯͶ;ͳ ͯͰͽΒ;ͯͻͰΌͰͳͷ͵ͶͼͽͳͷͪͳͳͲͻͪͲͶͳͳͽͳͻͪͲͶ͉ͭͪͪͲͶ
Ͳͳͼ;;ͭͶͪͬͷͬͰͲͪͳͲͪͺͶͳͽͳ͵;͵ͻͺͻͪͽͳͬͰͼͳΒͪͶͰͯͭͬͻͼͽͳ 4PCD[BL
ͼͽͻ
ͭͯͰͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͬͳͯͰͬͰͼͺͻͪͲ;ͷͰ͵ͪͳͼͽͻ;ͷͰͽͲͪͼͷͪΔͰΔͰͻͳͲͳ͵ͪ;
ͺͼͶͬͪΔ;
ͽͰ͵ͪͪͳͲͪͺͫΓͪΔͰͻͰͺ;ͽͪͳΒͰͭͪͻͪͽͬͪΔͰͷͫΓͳ;ͼͶͬͪͻͪͯͪͺͽͬͪ
ΔͰͷ ͼͬͳ ͻͪͯͳ ͼͽͪͯͪͻͯͪ
ͽ ͼͽͬͪͻͪ ͬͰΕͰ ͳͲͭͶͰͯͰ Ͳͪ ͺͫΓͪΔͰ ͺͻͯ;͵ͽͳͬͼͽͳ ͳ
ͺͻͿͳͽͪ;ͫ;ͯ;Εͼͽͳ͈ͽͺͳͼͳͬͪΔͰͷͷͰΌ;ͪͻͯͭ͵ͬͳͻͭ͵ͶͰ͵ͽͳͬͭͼͺͻͪͲ;ͷͪ͵ͷͺͪ
ͳΒͪͺͼͽͪΒͰͺͪͻͽͰͻͼͪͼͬͰͽͼ͵ͷͿͰͯͰͻͪͳΒͷͼͳͯͳ͵ͪͽͪ
ͽͰͷͱͰͯͪͼͰ͵ͼ;Ͷͽ;ΒͰͼΔͷ;ͬͰͲͳ
ͼͯͻͰΌͰͳͷͺͳͽͪΔͳͷͪͲͪͽͳͽͳͺͻͪͬͪͻͪͯͳ͵ͪ 4UFWJT
ͼͽͻ
͋ͪ͵ͼͳͯͳ͵ͪͽͳͷͭ;ͪ
ͬͻͰͷͰͯͪͫͪͬͰͼͽͰ͵ͷͺͪͳΒ;ͺͬͻͰͯͪͷͪͺͻͪͬͪͻͪͯͳ͵ͪ;ͯͻͰΌͰΒͿͳͶͳΒͪͶͳ͵ͪ͵ͫͳͼͰͺͻͰ
ͯ;ͲͰͶͰͺͽͻͰͫͰͷͰͻͰͲͪΔͳͬͽ͵ͶͪΔͪΔͰͳͼͺͻͰͳͶͺͶͪͼͳͻͪΔͰͳͿͻͷͪͳΒͪ;ͷͰͯͳΒͰ
ͳͷͰ
ͼͰ
;͵ͻͪΒΔͰͷ
ͼͺͻͰͪͬͪ;ͭͻͱͪͬͪΔͰ;ͭͶͰͯͪ͵ͷͺͪͳΒͰͳΔͰͭͯͼͪͼͪ͵ͶͳΒͰͽͳͷͪ )BEXJHFS
ͼͽͻ–
͆ͪ͵ͻͪΒ;
ͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͺͽͺͳͼͳͬͪΔͰͷͷͰΌ;ͪͻͯͭ͵ͬͳͻ
ͭ͵ͶͰ͵ͽͳͬͭ ͼͺͻͪͲ;ͷͪͺͻͳͬͪͽͪΒ;ͯͪͬͯͰͯͻͰΌͰ;ͼͳΒͪͶ;ͺͶͳͽͳ͵;͵Βͷ ͵;ͺΓͪΒ;
ͻͪͯ;ͼͪͭ;ͳͺͼͶͬͰͺͪͻͽͰͻͰ͵ͲͪΒͰͯͳ͵ͳͬͻͰͯͼͽͳ
ͽͰͪͽͪΒͪͳͻͪͲͬͳΒͪΒ;͵ͻͺͻͪ
ͽͳͬ;͵;Ͷͽ;ͻ;ͳͳͯͰͽͳͿͳ͵;Β;
ͼͽͬͪͻͪΒ;ͳͻͪͲͬͳΒͪΒ;ͬͰͺͼͶͬͰͬͰͲͰ̀ͪͪΒͷͰΌ;ͪͻͯͳ
͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪͲͪͻͪͯͳ͵ͰͲͪͺͼͶͰͰ;ͿͳͶͳΒͪͶͪͷͪͷ;ͶͽͳͪͳͪͶͳ͵ͷ
ͺͪͳΒͪ ͪͻͳͽ ΒͰ ͲͪͺͪͱͰ ; ͼͶ;ͪΒ; ͯͻͱͪͬͪ ͵ΒͰ ͳͼ; ͻͪͽͳͿͳ͵ͬͪͶͰ ͼͬͰ ͵ͬͰͳΒͰ
ͅͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰͻͪͯͪ
;ͲͳͷͪΒ;Εͳ;ͫͲͳͻͳΔͰͳ;ͯͪͼ;ͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪ
ͳΒͰ;ͫͪͬͰͲͳͯͪͺͽ;Β;ΒͰͯͳͻͪͯͰͼͽͪͯͪͻͯͰͯͻͱͪͬͰ;͵ΒΒͫͪͬΓͪΒ;ͺͼͶͬͪΔͰ͊ͽͳͷ;
ͬͰͲͳ
ͺͽͺͳͼͳͬͪΔͰͷͬͪ͵ͬͭͼͺͻͪͲ;ͷͪͯͼͽͻͪͰͭͶͪͬͭͷͰͪΘͷͰͽͪ͵ͷͺͪͳΒͰ
ͪͪͳͳͳΒͪ
ͽͳͬ;ͼͬͰͽͼ͵ͰͿͰͯͰͻͪͳΒͰͼͳͯͳ͵ͪͽͪ
;ͼͶ;ͪΒͰͬͳͷͪͺͬͻͰͯͰͺͻͪͬͪͻͪͯͳ͵ͪ;Ͱ͵ΒͯͿͳͶͳΒͪͶͪ
ͰͽͻͪͶͪͷͱͰͯͪͳͽͰͻͬͰͳͰͳͪͽͪΒͪͳͯͰͶ;ΒͰͺͻͰͬͰͽͳͬ
ͽͰͼͺͻͰͳͽͪ͵ͬͰͺͼͽ;ͺ͵Ͱ
Ͷ͵ͪͶͭ ͷͰͪΘͷͰͽͪ ; ͫ;ͯ;Εͼͽͳ ͌ ͽͷͰ ͼͰ ͭͶͰͯͪ ͪΒͲͪͪΒͳΒͪ ;Ͷͭͪ ͬͳ ͼͺͻͪͲ;ͷͪ Ͳͪ
ͻͪͯͳ͵Ͱ
ͪͼͬͰͺͯͺͻͰͽͺͼͽͪͬ͵ͷͯͪͼ;ͻͪͯͳͳͳΔͳͬͳͺͻͰͯͼͽͪͬͳͳ;ͿͳͶͳΒͪͶͪͷͪ͵ͷͺͪ
ͳΒͪͯͰͽͪΓͳͳͼͽͳͳͽͫͪͬͰͽͰͳͼͪͯͻͱͳͳͳͷͭ;Εͼͽͳͷͪ͵ΒͰͳͷͯͪΒͰͺͽͺͳͼͪͳͼͺ
ͻͪͲ;ͷ
͵ͪ͵ͫͳͻͰͪͭͬͪͶͳͳͪͬͻͰͷͰͼͬͰͽͼ͵;ͿͰͯͰͻͪͳΒ;ͼͳͯͳ͵ͪͽͪͫͪͬͰͼͽͳͶͳͷͭ;ΕΒͺͬ
ͻͰͯͳͺͻͪͬͪͅͰͻͰͭͶͪͬͭͷͰͪΘͷͰͽͪͷ;ͶͽͳͪͳͪͶͰ͵ͷͺͪͳΒͰͲͪͬͳͼͳΕͰͯͼͪͯͻͱͳͰͺͽ
ͺͳͼͪͭͷͰΌ;ͪͻͯͭ͵ͬͳͻͭ͵ͶͰ͵ͽͳͬͭͼͺͻͪͲ;ͷͪ
ͭͯͰΒͰͲͪͰͿͰ͵ͽͳͬͼͽͳͺͽͺ;;Ͳͪ
ͽͳͽ;ͺͻͪͬͪͻͪͯͳ͵ͪͰͺͯͯͪΒͰ;ͼͪͷͷͼͺͻͪͲ;ͷ;ͳͷͺͶͳͳͽͪͬͰͯͰͯͪͼͰͯͼͳ
ͪͼͬͰͿͳͶͳΒͪͶͰ ͵ͷͺͪͳΒͰ
ͺͱͰΓΒͰͳͪΔͰͰͺͯ;ͭͬͻͳ͵ͰͳͯͫͪͬΓͪͰ
͵ͪͳͽͯͪͼͺ
ͻͪͲ;ͷͫ;ͯͰͪͪͯͰ͵ͬͪͽͪͪͳͳͷͺͶͰͷͰͽͬͪ
ͯͼͯͪΒͰͺͻͰͯͬͳΌͰͺͼͽ;ͺͪ͵ͪͯͲͻͪͪͯ
ͺͻͳͷͰͷͳͺͼͽ;ͺͪ͵ͻͰͪͬͪΔͪͼͺͻͬͪ͵Βͳͷͭ;ͪͼͽͪͽͳͅͰΌ;ͽͳͷ
;ͽͷͰͼͰͭͶͰͯͪͺͻͫͶͰͷ
ͬͳ ͼͺͻͪͲ;ͷͪ ͬͰͲͪ Ͳͪ Δͳͬ; ͿͶͰ͵ͼͳͫͳͶͼͽ ΒͰͻ
; ͺͻͪ͵ͼͳ
ͷ;ͶͽͳͪͳͪͶͰ ͵ͷͺͪͳΒͰ
ͫͳͳͲͫͰͭͪͬͪΒ;ͯͪͺͻͳͼͽͪ;ͪͽͯͪͼͰ;ͼͺͻͪͲ;ͷ;Ͱͼ;ͯͻͰͯͫͰͳͷͺͶͰͷͰͽͪͳΒͳ
ͪͯͲͻ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͯͺͻͳͷͰͷ
ͺͼͽ;ͺ͵;ͻͰͪͬͪΔͪͼͺͻͬͪ
͵ͪͳͯͻͰͯͫͰͼͪ͵ͳΒͪͷͪ 4PCD[BL
ͼͽͻ
ͪͰͷ;ͽͻͰͫͪͻͪͯͳͽͳ;ͫ;ͯ;Εͼͽͳ͵ͪ͵ͫͳͳͬͰͯͻͰͯͫͰͺͼͽͪͶͰͰͳͲͼͽͪͬͳͯͰͷͰΌ;
ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪͲ;ͷͪ
͉Ͱͺ;ͫͶͳ͵ͪ͊ͻͫͳΒͪͻͪͽͳͿͳ͵ͬͪͶͪΒͰ͵ͬͰͳΒͰͅͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰͻͪͯͪͫͻ
ͳ
͵ΒͰͳͰ̽Ͱ͵ͶͪͻͪͳΒ;ͼͬͳͷͺͻͳͳͺͳͷͪͳͺͻͪͬͳͷͪͪͻͪͯ;
͉ͪͽͳͿͳ͵ͬͪͰ͵ͬͰͳΒͰͯͰͼ;ͺͻͪͬͭͼͳͼͽͰͷͪ͊ͻͫͳΒͰͳͳͷͪΒ;Ϳͻͷ;Ͳͪ͵ͪ
ͳͷͰΒͰ
ͫͰͲͫͰΌͰͪͲͪͽͳͽͪ ͼͬͳͺͻͪͬͪͻͪͯͳ͵͈ͪͻͳͽͷ
;͊ͻͫͳΒͳͺͼͶ;Β;Ͱͽͳͻͳͷ;Ͷͽͳͪͳ
ͪͶͰ͵ͷͺͪͳΒͰͳΒͳΒͰͭͶͪͬͳͷͰͪΘͷͰͽͲͪ͵Γ;ͳͷͰΌ;ͪͻͯͳ͵ͬͳͻͳ͵ͶͰ͵ͽͳͬͳͼͺͻͪ
Ͳ;ͷ– ͵ͷͺͪͳΒͰ-VLPJM
-FPOJ
-BGBSHF ͳ'JBUͅͰͪΘͷͰͽͺͼͶͰͯΔͰͽͻͳ͵ͷͺͪͳΒͰ
ͼͳͷ͵ͷͺͪ
ͳΒͰ-VLPJM
ͳΒͰͫͳͬΓͪͯͪͺͻ;ͱͳͳͿͻͷͪͳΒͰͼͺͻͪͲ;ͷͳͷͪ͵ΒͰͼ;ͬͰ͵ͷͺͪͳΒͰͲͪ͵Γ;
ͳͶͰ͌ͼͶ;ͪΒ;͵ͷͺͪͳΒͰ-VLPJM3;ͽͬͻΌͰΒͰͯͪͬͪ͵ͷͺͪͳΒͪ ͪͼͽΒͳͯͪͬͯͳͯͭͬͻ;ͼͳ
ΒͪͶ; ͺͶͳͽͳ͵;ͳͯͪͫͪͬͰͽͪͬͪͲͪͺͼͶͰͰ ;ͼͬͳͷͿͳͶͳΒͪͶͪͷͪ
;͵Γ;;Β;Εͳͳ;;͊ͻͫͳΒͳ
ͼͬͳͷͯͰͪͬͪΔͳͷͪͪͶ͵ͪͶͷͳͭͶͫͪͶͷͳͬ;͊ͽͳͷ;ͬͰͲͳ
ͼͬͪΒͰ͵ͻͯͳͪͳͳ
ͯͫͻ͵ΒͳͻͪͲͷͪͽͻͪͺͳͽͪΔͪͯͲͪͪΒͪͲͪͼͳΒͪͶͰ͵ͷͼ͵ͳͺͶͱͪΒͻͪͯͳ͵ͪ
ͯ͵ͷͰͪΘͰͻͳ
͵ͷͺͪͳΒͰͳͷͪΒ;ͳͽͰͻ;ͼͽͪͬΓͰ;ͫͪͬͰͲ;ͯͪͼͰͼͪͼͽͪΒ;ͼͪͶͪͬͳͷͪͯͫͻͪΒͰͯͷͷͰͼͰ
ͪͺͺͽͻͰͫͳͳͬͳͰͺ;ͽͪ̽ͪΓͰͼͰͳͼͽͳͰͯͪ͵ͷͺͪͳΒͪͳͷͪ͵ͯͰ͵ͼͺͪͪΔͪ
ͳͽΒͰͯͪ
ͺͽͳͺͻͪͬͳͶͳ͵
ͳͯͻ;ͭͳͺͼͰͫͪ
͵ΒͳͼͰͯͼͳͪͲͯͻͪͬΓͰͳͫͰͲͫͰͯͼͽͪͻͪͯ;
ͪͯͰͽͳͼ;
ͪͼͬ;;ͽͬͻΌͰͭͼͽͪΔͪͳ;ͼ͵Ͷͪͯ;ͼͪͯͷͪΕͳͷͲͪ͵ͯͪͬͼͽͬͷ͆ͪͺͳͽͪΔͰͺͻͳͷͰͳͷͰΌ;
ͪͻͯͭ ͵ͬͳͻͭ ͵ͶͰ͵ͽͳͬͭ ͼͺͻͪͲ;ͷͪ ͵Βͳ ΒͰ ͵ͷͺͪͳΒͪ Ͳͪ͵Γ;ͳͶͪ ͭͯͳͰ ͳΒͰ
ͯͫͳΒͰͯͭͬͻ͆ͪͳͷͰ
ͳͳͼͰͯͪͷͰͪΘͷͰͽ;͊ͻͫͳΒͳͳΒͰ;ͺͲͪͽͼͪͬͳͷͼͺͻͪͲ;ͷͷͳͶͳ
ͭͪͰͼͷͪͽͻͪͫͳͽͳͷ;ͲͳͼͽͳͪΔͰͯͪ͵ͷͺͪͳΒͪͺͼͶ;ΒͰ;ͼ͵Ͷͪͯ;ͼͪͲͪ͵ͯͪͬͼͽͬͷͳͺͻͪ͵ͼͷ;
͊ͻͫͳΒͳ
ͽͰͯͪͽͪ͵ͬͳͼͺͻͪͲ;ͷͳ͵ΒͰ͵ͷͺͪͳΒͪͲͪ͵Γ;;ΒͰͪͭͶͫͪͶͷͳͬ;ͰͷͪΒ;Ͱ͵ͰͬͰΕͰ
ͳͷͺͶͳ͵ͪͳΒͰͪͺͶͱͪΒͻͪͯͳ͵ͪ;͊ͻͫͳΒͳ
̸̸̀̓͌͐̓͡
ͅͰΌ;ͪͻͯͳ ͵ͬͳͻͳ ͵ͶͰ͵ͽͳͬͳ ͼͺͻͪͲ;ͷͳ ͺͼͶͰͯͳͪ ͼ; ͭͶͫͪͶͳͲͪͳΒͰ ͳ ͯͰΔͪ
ͬͰͶͳ͵ͭͫͻΒͪ͵ͯͰ͵ͼͪͺͪͪΔͪ͵ΒͰͯͶͳ͵;ΒͰ;ͳͶͪͽͰͻͪͶͼͽ
ͯͼͯͰΔͰͫͰͲͬΌͰΔͪ
ͼͳΒͪͶͭͯͳΒͪͶͭͪͳ;ͰΕͪͺͻͰͯͼͽͪͬͳ͵ͪͻͪͯͳ͵ͪ͢ͳͬͺͻͷͬͳͼͪΔͰͯͼͽͻͪͰͼͬͰͽͼ͵ͳ
ͿͰͯͰͻͪͳΒͪͼͳͯͳ͵ͪͽͪͳͷͪͲͪͳΓͻͪͲͬΒͼͳΒͪͶͭͯͳΒͪͶͭͪͪͷͰΌ;ͪͻͯͷͳͬ;;͵ͽͰ͵
ͼͽ; ;ͪͺͻͰΌͰΔͪ ͳ ͲͪͽͳͽͰ ͼͬͳ ͺͻͪͬͪ ͻͪͯͳ͵ͪ ; ͼͬͳͷ ͿͳͶͳΒͪͶͪͷͪ ͷ;ͶͽͳͪͳͪͶͳ
͵ͷͺͪͳΒͪ
ͪͻͳͽ ; ͯͻͱͪͬͪͷͪ ͵ΒͰ ͳͼ; ͻͪͽͳͿͳ͵ͬͪͶͰ ͼͬͰ ͵ͬͰͳΒͰ ͅͰΌ;ͪͻͯͰ
ͻͭͪͳͲͪͳΒͰͻͪͯͪ͌ͰΔͰͷͯͻͰͯͫͳͲͪͽͳͽͳͲͯͻͪͬΓͪͳͫͰͲͫͰͯͼͽͳͪͻͪͯ;
͵ͪͳͯͻͰͯͫͳ
ͲͪͽͳͽͳͱͳͬͽͰͼͻͰͯͳͰ;ͺΒͰͯͳͰͼͺͻͪͲ;ͷͰ
ͳͳͼͰͯͪΒͰͺͻͪͬͪ͵ͪ͵ͷͰͼͰͳͯͰͺͻͳ
ͻͰΔͰͫͳͷͪͳͼͽͰͺͰͪͲͪͽͳͽͰͺͻͪͬͪͅͰΌ;ͽͳͷ
ͲͪͺͪͱͰͰͯͼͽͪͽͪ͵ΒͰͼͽͰͰͺͻͳͼͽͪΒͪΔͰ͵ͷͺͪ
ͳΒͪͯͪͼͰ;ͼͪͯͻͱͳ;ͼͺͻͪͲ;ͷͪ;Ͱͼ;ͳͯͻͰͯͫͰͳͷͺͶͰͷͰͽͪͳΒͳ
ͪͯͲͻ;ͪͯͺͻͳͷͰͷͳ
ͷͰͻͪͷͪͲͪͽ͵ͶͪΔͪΔͰͺͬͻͰͯͪ
ͽͬͪΓͪͽ͵Ͷͳͽͳ;ͫ;ͯ;Εͼͽͳ͈ͻͰͯͽͭͪ
ͺͼͰͫͽͻͰͫͪ
3
́ͿͻͷͪͳΒͰͯͫͳΒͰͰͪͼͬ;ͽͰͶͰͿͼ͵ͭͳͽͰͻͬΒ;ͪͫͪͬΓͰͭͼͪͷͰͪΘͰͻͷͯͼͪͼͪΒͪͬΕ;
͵ͷͺͪͳΒͰ-VLPJM ͊ͻͫͳΒͪ
̸̸͇͇̺͇̺͊͋̓́ͣ̀̈́͋͆́ͣ͠
͇̺͊́͡: ̀ͪͽͳͽͪͺͻͪͬͪͻͪͯͳ͵ͪ;;ͼͶͬͳͷͪͭͶͫͪͶͳͲͪͳΒͰ...
ͪͭͶͪͼͳͽͳͬͪͱͼͽͫͪͬͰͽͰΔͪͳͳͿͻͷͳͼͪΔͪͻͪͯͳ͵ͪ;ͼͬͳͷͿͳͶͳΒͪͶͪͷͪͷ;ͶͽͳͪͳͪͶ
ͳ͵ͷͺͪͳΒͪ͵ΒͰͼ;Ͳͪ͵Γ;ͳͶͰͷͰΌ;ͪͻͯͰ͵ͬͳͻͰ͵ͶͰ͵ͽͳͬͰͼͺͻͬͰΔͳͬΒͼͪͯͻͱͳ
ͳͳͷͭ;ΕͼͽͳͷͪͲͪͰͬͰͽ;ͪͶ;Ͳͪͽͳͽ;ͺͻͪͬͪͪͻͪͯ;ͳ;ͬͰͲͳͼͪͻͪͯͷ
̸̸͉͉̈́́͋̾͋͌
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
'MBOBHBO
3+
(MPCBMJ[BUJPOBOE-BCPVS$POEJUJPOT–8PSLJOH$POEJUJPOTBOE8PSLFS3JHIUT
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)BEXJHFS
'
(MPCBM GSBNFXPSL BHSFFNFOUT "DIJFWJOH EFDFOU XPSL JO HMPCBM TVQQMZ DIBJOT
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–224.
͑;ͯͰͻͳΕ
̹
͈ͻͪͬͅͰΌ;ͪͻͯͰͻͭͪͳͲͪͳΒͰͻ̹ͪͯͪͰͭͻ͈ͪͯͻͪͬͳͿͪ͵;ͶͽͰͽ
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SUMMARY
.VMUJOBUJPOBMDPNQBOJFTBSFLFZBDUPSTPGHMPCBMJ[BUJPO
XIFSFJOPSEFSUPJODSFBTFUIFDPNQFUJUJWFOFTT
PGJUTQSPEVDUTBOEUPFOTVSFUIFQPTJUJPOJOUIFHMPCBMNBSLFUJOUFSNTPGHMPCBMJ[BUJPO
UIFZJOEJSFDUMZEF
UFSNJOFUIFQPTJUJPOPGXPSLFSTBOEBGGFDUUIFJSXPSLJOHBOEMJWJOHDPOEJUJPOT5IFQBQFSEFBMTXJUIUIFSPMF
BOETJHOJGJDBODFPG*OUFSOBUJPOBM'SBNFXPSL"HSFFNFOUTGSPNUIFBTQFDUPGDPSQPSBUFTPDJBMSFTQPOTJCJMJUZ
BOEQSPUFDUJPOPGCBTJDXPSLFSTSJHIUT5IFNBJOSFTFBSDIJTTVFTBSFXIFUIFSNVMUJOBUJPOBMDPNQBOJFTDPVME
EFHSBEFXPSLTUBOEBSETJOUIFIPTUDPVOUSZBOEXIBUUIFSFBTPOGPSPVUTPVSDJOHUIFQBSUPGJUTQSPEVDUJPOUP
other countries is. These issues are important for legal analZTFTPGUIFXPSLFSTTUBUVTBOEQPTTJCMFMBCPVSMBX
JOTUSVNFOUTUIBUDPVMENJUJHBUF OFHBUJWFMZ
UIFFGGFDUTPGHMPCBMJ[BUJPO*OSFHBSEUPSFTPMWJOHUIFTFSFTFBSDI
JTTVFT
UIFBJNPGUIFQBQFSJTUPFNQIBTJ[FOFXJOTUSVNFOUTPGHMPCBMVOJPOQPMJDZTPUIBU
JOUFSNTPGUIF
iDSJTJTu PG USBEFVOJPO PSHBOJ[BUJPOBOEBDUJPO
FTQFDJBMMZJO EFWFMPQJOH DPVOUSJFT
UIFZDPVMEFOTVSF UIF
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KEYWORDS: HMPCBMJ[BUJPO
NVMUJOBUJPOBMDPNQBOJFT
*OUFSOBUJPOBM'SBNFXPSL"HSFFNFOUT
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305
̸̸͇͊͆̾̿͆͊͊͋͑́͆͠1
̸̸͇̺͆͐́̓́ͣ͠ͅ2
͌ͳͬͰͻͲͳͽͰͽ;͆ͬͷ͊ͪͯ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
͇ͯͼͰ͵ͲͪͼͳͶͭͳΒ;
̸̻͇̹͇̈́̈́͆–̸̸͇͇͈͉̺̈́̓̈́͆͌̾̽͊͋́
͉̹̿̾͆̾͌͊́́͠–
̸̸̸̸̸̸̸̸͉͎͇͈͆̈́́̀͊̽̿̿̾͆͊̓́͐͊́͊͠
̸̸͊̿̾͋̓ ͈ͶͪͲͪͽͪ͵ͪ;ͪͰͷͻͪͯ;ΒͰͼͽͰͽͬͻͯΔͪͯͪͭͶͫͪͶͳͲͪͳΒͪͺͻͰͯͼͽͪͬΓͪͺͻͰͽΔ;ͳͯͰ
ͽͳͽͰͽ;
ͯͼ
ͯͪͺͼͽΒͰ ͷͪͳͿͰͼͽͳͳͶͪͽͰͽͳ
ͼ;͵ͫͳͳͲͷͰΌ;ͭͶͫͪͶͭͳͶ͵ͪͶͭ͆ͪͳͷͰ
ͳͷͪΒ;Εͳ;ͬͳͯ;̻ͳͯͰͼͬ ͯͻͰΌͰΔͰͺΒͷͪͭͶͫͪͶͳͲͪͳΒͰ
ͭͯͰͯͭͪΌͪΒͳ͵Βͳ ͼͰ ͯͬͳΒͪΒ;ͪͬͰͶͳ͵Β
;ͯͪΓͰͼͽͳ ͫͶͳ͵;Β; Ͷ͵ͪͶͪ ͯͰͪͬͪΔͪ
ͻͪͲͷͪͽͻͪͷ ͵Ͷͳ͵ ͼͰ ; ͼͪͬͻͰͷͰͷ ͼͻͺͼ͵ͷ ͯͻ;ͽͬ;
ͪͳͪͶ Ͷ͵ͪͶ
ͼ;ͺͻͽͼͽͪͬΓͪͭͶͫͪͶͳͷͼͶͳ͵ͪͷͪͳͺͻͰͯͼͽͪͬͪͷͪͱͰͰ
͌ͻͪͯ;ΒͰ;ͻͪΌͰͪͪͪͶͳͲͪͼͪͯͻͱͪΒͪͱͰͼ͵ͳͪͼͺͳͼͪͯͼͽ;ͺͳ;͊ͻͫͳΒͳ
͵ͪ͵ͳ͵ΒͳͼͰͺͯ
ͳͼͽͳͷͪͲͳͬͷͺΒͪͬΓ;Β;ͳͪͯͻ;ͭͳͷΒͰͲͳͳͷͪ ͺͻͰͼͬͰͭͪ
ͪͰͭͶͰͼ͵ͷ
ͽͪ͵ͳͳͷͪͶͫͻΒͳ
ͼͻͺͼ͵ͳ ͪͼͺͳͼͪ ͈ͻͳͷͰͷ ͪͪͶͳͲͰ ͼͪͯͻͱͪΒͪ ͺͽͻͪͱͰ ΒͰ ͯͭͬͻ ͪ ͺͳͽͪΔͰ ͵ͪ͵ ͷͰͯͳΒͳ
͵Βͳ
ͺͻͰͯͼͽͪͬΓͪΒ;ͽͰͷͰΓͯͪͪΔͰͭͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰ
ͺͻͳ͵ͪͲ;Β;ͱͰ;;͊ͻͫͳΒͳ́ͲͬͭͪͼͶͰͯͳͰ͵
Ͷͳ͵ͳͼͽͻͪͱͳͬͪ͵ͳͺͳͽͪΔ͈ͪͻͬΒͰͼͽͰͺͳͽͪΔͰͯͪͶͳͼͰ;ͺͽͰͷͱͰͭͬͻͳͽͳͺͻͱͳͷͪΔ;ͼͻͺͼ͵Ͱ
͵;Ͷͽ;ͻͰ ͳ ͭ ͭͶͫͪͶͭ
ͳͶͳ ΒͰ ; ͺͳͽͪΔ; ͽͳͺͳͪ ͬͰͼͽͰͻͳͲͪͳΒͪ
ͯͼ
ͪͷͰͽͪΔͰ Ͳͪͺͪͯͳ
͵;Ͷͽ;ͻͳͬͻͰͯͼͽͳ
ͫͻͪͲͪͪͺͪͪΔͪͳͼͽͳͶͪͱͳͬͽͪͱͰͪͷͪ;͊ͻͫͳΒͳ̽ͻ;ͭ
ͯͪͶͳͼͰ;ͷͰͯͳΒ
ͼ͵ͷͺͻͰͯͼͽͪͬΓͪΔ;ͱͰͪ͵ͷͫͳ;Β;ͭͶͫͪͶͪͼͶͳ͵ͪͱͰͳͼͺͼͰͫͳͷ
Ͷ͵ͪͶͳͷͻͪͲͶͳͳͽͼͽͳͷͪ
͇ͼͬͪͺͻͰͽͺͼͽͪͬ͵ͪΒͰͯͪͼͶͳ͵ͪͱͰͰ;ͱͰͼ͵ͳͷͪͼͺͳͼͳͷͪ;͊ͻͫͳΒͳͲͪͺͻͪͬͺͻͰͯͼͽͪͬΓͪ
ͼͶͳ͵;ͱͰͰͼͪ̀ͪͺͪͯͪ
͵ͪͳͯͪͪͼͺͳͼͳͳͷͪΒ;ͫͳͽ;;Ͷͭ;;ͿͻͷͳͻͪΔ;ͻͯͭͳͯͰͽͳͽͰͽͪ
ͫ;ͯ;Εͳ
ͯͪͺͻͰͯͼͽͪͬΓͪΒ;ͱͰ;;Ͱ͵Ͷͳ͵ͯͻ;ͽͬͰͺͻͳͬͪͽΓͳͬͳ;Ͷͭͪ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶ–Ͷ͵ͪͶ
ͺͻͰͯͼͽͪͬͪͱͰͰ
ͪͪͶͳͲͪͼͪͯͻͱͪΒͪ
ͱͰͼ͵ͳͪͼͺͳͼͳ
ͬͰͼͽͰͻ
ͳͲͪͳΒͪ
1
stojsin.snezana@gmail.com
2
jovana.cikic@ff.uns.ac.rs
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺͇͌̽
͇ͪ͵ͽ;ͰͶͼͽͳͻͪͼͺͻͪͬͰͭͶͫͪͶͳͲͪͳΒͳͰͽͻͰͫͪͽͻͳͽͳͻͰͳ͈ͻͼͽͻ͵ΒͳΒͰͺͼͬͰΕͰ
ͪ;ͳͷͻͪͯͬͳͷͪo ͬΒͽͰͷͳͼͬͰΒͰͬͰΕͳ
a ͫͻΒͳͼ;ͳͬͰͷͪͻͪͲͶͳͳͽͳͽͰͻͳΒͼ͵ͳͺͻͳͼͽ;ͺͳ;
ͺͻ;ͪͬͪΔ;ͭͶͫͪͶͳͲͪͳΒͰ3 ͋ͪ͵ΌͰ
ͼͽͪͬͳͽͪͭͶͫͪͶͳͲͪͳΒͳ͵ͻͰΕ;ͼͰͯΔͰͭͺͽͺ;ͭ
ͺͻͳͬͪͽͪΔͪ͵ͪͺΒͪͬͰ͵ΒͪͳͼͽͳͰͻͪͲͶͳͳͽͼͽͳͳͺͼͰͫͼͽͳͷͰΌ;͵;Ͷͽ;ͻͪͷͪ
ͺͪͼͬͰͯͬͰͷͪ
͵ͻͳͽͳ͵ͳ ͼͽͪͬͳͽͪ ͭͶͫͪͶͳͲͪͳΒͳ ͵ͪ Ϳͪ͵ͽͻ; ͵Βͳ ;ͽͳͰ ͪ ;͵ͳͯͪΔͰ ͺΒͰͯͳͪͭ
Ͷ͵ͪͶ̻ͭͶͫͪͶͳͲͪͳΒͪͼͰ
ͺͻͰͷ̻ͪͳͯͰͼ;
ͯͻͰΌ;ΒͰ͵ͪͺͻͰͼ;͵ΒͰͷͯͭͪΌͪΒͳ͵ΒͳͼͰ
ͯͬͳΒͪΒ;ͪͬͰͶͳ͵Β;ͯͪΓͰͼͽͳͫͶͳ͵;Β;Ͷ͵ͪͶͪͯͰͪͬͪΔͪ͋ͲͪͳͯͪͼͰ
;ͼͶͰͯͺͻͰͼͪͭͶ
ͫͪͶͳͲͪͳΒͰ
ͷͰΔͪΒ;ͼͬͰͿͻͷͳͻͪΔͪͶͳͭͳ͵ͶͰ͵ͽͳͬͭͳͯͰͽͳͽͰͽ͈ͪͻͳͽͷͰͷͱͰͯͪ
ͯΌͰ ͯ ͷͪͳͿͰͼͽͳ ͳ ͶͪͽͰͽͳ
ͼ;͵ͫͪ ͳͲͷͰΌ; ͭͶͫͪͶͳ ͳ Ͷ͵ͪͶͳ ;ͽͳͪΒͪ ͆ͪ ͬͷ
ͽͻͪͭ;
;ͻͪͯ;ͼͰͪͪͶͳͲͳͻͪ;ͽͳͪΒͭͶͫͪͶͳͼͶͳ͵ͪͪͫͶͳ͵ͬͪΔͰͪͳͪͶͰ Ͷ͵ͪͶͰ
ͺͻͰͯ
ͼͽͪͬͰͱͰͳ
͊ͫͲͳͻͷͪͺͻͰͯͷͰͽͳͼͽͻͪͱͳͬͪΔͪ;ͬͷͻͪͯ;
ͪ͵ͰͪͽΒͰͼͽͪͬΓͰͪ͵;Ͷͽ;ͻ;ͯͳͷͰͲͳ
Β;ͭͶͫͪͶͳͲͪͳΒͰ͵ΒͪͺͯͻͪͲ;ͷͰͬͪͼ;ͼͻͰͽͻͪͲͶͳͳͽͳͼͬͰͽͼ͵ͳ͵;Ͷͽ;ͻͪͳͫͳͪΒͪ (JEFOT
̻ͪΒͳΕ
̻ͳͯͰͼͽͬͻͯͳͯͪͭͶͫͪͶͳͲͪͳΒͪ͵ͻͰͳͽͷͰΔͪͼͬͪ͵ͯͰͬͳͱͳͬͽͳͯͪͼͰͯͪͪͼ
tͼͶͳ͵Ͱ
ͳͯͰΒͰ
ͻͫͪͳͼͽͳͶͬͳͺͻͼͽͳͻ;ͼͬͰͽͷͫͻͱͰͰͭͳ͵ͪͯͪi
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͯͻͰ
ΌͰͰ͵;Ͷͽ;ͻͰ ͼͺͰͳͿͳͼͽͳͳͯͪΓͰͺͼͽͪΒ;Ͱͼͪͷ͵ͪͯͪΒͰͻͰͺͻͳͺͪͯͳͳͷͪͻͪͲͶͳͳͽͳ
ͯͻ;ͽͪͬͪ ͬͰΕ ͳ ͷͰΌ; ͺͻͳͺͪͯͳͳͷͪ ͳͼͽͭ ͯͻ;ͽͬͪ ͼͽͪͻͳ–ͷͶͪͯͳ
ͬͳͳ–ͳͱͳ ͯͻ;ͽͬͰͳ
ͼͶΒͰͬͳ
ͻͪͲͶͳͳͽͰͰͽͳ͵Ͱͭͻ;ͺͰ
ͷ;͵ͪͻͳ–ͱͰͰ
͊ͽͭͪ
ͬͪͼͬͻͪΕͪͪͰͯ;ͷͳ;;͵ͷ
ͺͻͪͬ;ͭͶͫͪͶͳͲͪͳΒͪͬͻͳ;ͽͳͪΒͪ͵;Ͷͽ;ͻ;͆ͪͼͬ;ͽͭͪ
ͷͱͰͷͯͪͺͼͽͪͬͳͷͰ͵Ͷͳ͵
ͺͳͽͪΔͪ
͈ͻͬ
ͯͪͶͳ;ͰͻͳͭͶͫͪͶͳͲͪͳΒͰͯͶͪͲͳͯͷͭͰͳͲͪͳΒͰ͵;Ͷͽ;ͻͭͺͻͼͽͻͪͳͶͳͼͰͺͯ
ͭͶͫͪͶͳͷ;ͽͳͪΒͳͷͪ ͻͪͲͶͳͳͽͼͽͳΒ ͬͳͰͳͼͽͳ; ̸ͺͪͯ;ͻͪΒ "QBEVSBK
ͳͼͽͳͰͯͪΒͰ
ͭͶͪͬͳͺͻͫͶͰͷ;ͺͻͰͼͳͷͪͳͽͰͻͪ͵ͳΒͰ;ͺͻͪͬtͪͺͰͽͼͽͳͲͷͰΌ;͵;Ͷͽ;ͻͰͷͭͰͳͲͪͳΒͰͳ
͵;Ͷͽ;ͻͰͰͽͰͻͭͰͳͲͪͳΒͰi ͳͼͽ
ͼͽͻ
ͪͶͳͳͪͬͯͳͯͪͷͭͰͳͲͪͳΒͪͳͷͪͬͰͶͳ͵;Ͱͷͺͳ
ͻͳΒͼ͵;ͺͽͺͻ;͐ͳͳͼͰͯͪͬͺͳͽͪΔͰͳͷͪͯͬͪͷͭ;Εͪͯͭͬͻͪ͆Ͱ͵ͳͪ;ͽͻͳ 3JU[FS
4BO
UPT
ͼͷͪͽͻͪΒ;ͯͪͼ;ͼͺͰͳͿͳͪͫͰͶͰͱΒͪͶ͵ͪͶͳͳͪͳͪͶͳ͵;Ͷͽ;ͻͪ;ͭͻͱͰͪ
ͯ͵
ͯͻ;ͭͳ 3PCFSUTPO
,IPOELFS
ͼͷͪͽͻͪΒ;ͯͪͭͶͫͪͶͳͲͪͳΒͪͼͽͬͪͻͪͻͪͲͬͻͼͼͽͳͼͽͽͶͳ͵
͵Ͷͳ͵ͳͷͭͰͼͽ͉ͪͲͷͪͽͻͪΒ;ΕͳͻͰͰΔͰͯͼͪͭͶͫͪͶͳͲͪͳΒͰͳͶ͵ͪͶͳ͵;Ͷͽ;ͻͪ
̻ͳͯͰͼ
ͽͪ͵ΌͰͳͲͯͬͪΒͪͯͬͪͺͻ͈ͪͬͪΔͰͷ;
ͺͻͬ;ͭͻ;ͺ;ͳͰͪ;ͽͻͳ͵Βͳͼ;Ͳͪͫͻͳ;ͽͳͯͪΕͰͭͶ
ͫͪͶͳͲͪͳΒͪ;ͽͳͪͽͳͪͿͻͷͳͻͪΔͰͭͶͫͪͶͰ͵;Ͷͽ;ͻͰt;͵ΒΒΕͰͬͻͰͯͼͽͳͪΒͷΕͳΒͳͳͪΒͫ
ͭͪͽͳΒͳ– ;ͬͷͼͶ;ͪΒ;
Ͷͳͬ;ͯͼ͵ͳͺͻͯ;Ͱͪͽͪ– ͺͻͰͭͪͲͳͽͳͼͪͭ;Ͷ͵ͪͶͳͫͳͪΒͪͳͽͻͪ
ͯͳͳΒͰi ͳͼͽ
ͼͽͻ
ͺͯͻͪͲ;ͷͰͬͪΒ;Εͳ ͺͯ ͽͳͷ ͳͻͰΔͰ Ͳͪͺͪͯͭ ͪͳͪ ͱͳͬͽͪ ͳ
ͭ;ͰΔͰͪͳͪͶͳ͵;Ͷͽ;ͻͪ͌ͯͻ;ͭ;ͭͻ;ͺ;
̻ͳͯͰͼͳͲͯͬͪΒͪͪ;ͽͻͰ͵ΒͳͼͷͪͽͻͪΒ;ͯͪtͭͶͫͪͶ
3
͌ͶͳͽͰͻͪͽ;ͻͳΒͰͰͼͽͳͽͳͻͪͪ͵ͶͪͼͳͿͳ͵ͪͳΒͪ͵Β;ͯͪΒ;͎ͰͶͯͳͼͪͻͪͯͳͳ )FME et el
ͼͽͻ–
ͺͻͰͷͪ͵ΒΒͺͼͽΒͰͽͻͳͼͽͻ;ΒͰ;ͺͻ;ͪͬͪΔ;ͭͶͫͪͶͳͲͪͳΒͰͳͺͰͻͭͶͫͪͶͳͼͽͳ
ͼ͵Ͱͺͽͳͳͳ
ͽͻͪͼͿͻͷͪͳͳͼͽͳ͉ͪͲͶͳ͵ͪͳͲͷͰΌ;ΔͳͼͪͼͽΒͳͼͰ;ͪͳ;ͪ͵ΒͳͯͻͰΌ;Β;ͭͶͫͪͶͳͲͪͳΒ;
ΔͰͰ
;Ͳͻ͵Ͱͳͯͻ;ͽͬͰͰͺͼͶͰͯͳͰ
͵ͪͳͽͻͪΒͰ͵ͽͻͳΒͰͻͪͲͬΒͪ ͳͼͽ
ͼͽͻ–1
͇͊͋͑́͆͠
͐́̓́ͣ: ̻ͶͫͪͶ–Ͷ͵ͪͶ;ͺͻͰͯͼͽͪͬͳͱͰͰ;͊ͻͫͳΒͳ– ͪͪͶͳͲͪͼͪͯͻͱͪΒͪ
ͯͻ;ͽͬͼͪͯͪ͵ͪͻͪ͵ͽͰͻͳͰͭͻͷͪͻͪͲͶͳ͵ͼͽ͵;Ͷͽ;ͻͪ͵ΒͰ;ͺͻͰͯͺͼͽΒͰ;ͼͬͰͽ;Ͷ͵ͪͶͰ
ͽͻͪͯͳͳΒͰ
ͺͻͷͬͳ; ͼͰ ͷͽͬͷ ͯͻ;ͭͳ ͵;Ͷͽ;ͻͳ ͫͶͳ͵ͪ ͵Βͳ ͯͶͪͲͰ ͳͲ ͳͼͽͻͪͼͽͬͪi
ͳͼͽ
ͼͽͻ
̹ͱͳͶͬͳΕ
ͼͽͻ
ͪͬͯͳͯͪΒͰ͵;Ͷͽ;ͻͪͭͶͫͪͶͳͲͪͳΒͪͼͽͬͪͻͰΔͰͷ;Ͷ
ͽͳͰͽͳ͵ͭͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͭͯͻ;ͽͬͪ;͵ΒͰͷͼ;ͻͪͬͺͻͪͬͺͻͳͬͪΕͰͳͻͪͲͶͳͳͽͳͷͯͰͶͳ
͵;Ͷͽ;ͻͰ
ͫͰͲͳͼͽͳͪΔͪͳͶͳͯͷͳͪͳΒͰͰ͵ͭͯͷͯͰͶͪͅͰΌ;ͽͳͷ
ͬͪΒͷͯͰͶͻͪͬͺͻͪͬͼͽͳ
ͬͳͰͶͳͳ̺ͪͰͫͰͻͬͳͯͰͪͶͳͽͳͺͰͭͪͼͽͬͪͻ;ͼͶͳ͵;
ͫͪͻ͵ͪͯͪΒͰͻͰͼͻͺͼ͵ͷͯͻ;ͽͬ;
̽ͻ;ͭͺͳͽͪΔͰ͵ΒͰͷͱͰͷͯͪͺͼͽͪͬͳͷͽͳͰͼͰͺͳͼͽͬͰΕͳͬͪΔͪͺΒͷͪͭͶͫͪͶͳͲͪͳΒͪͼ
ͺΒͷͷͬͰͼͽͰͻͳͲͪͳΒͰ́ͷͪΒ;Εͳ;ͬͳͯ;͉ͳͰͻͬ;Ͱͯ;ͷͳ; 3JU[FS
4BOUPT
ͼͽͻ
ͻͪͲͷͪͽͻͪͯͪͶͳͽͻͰͫͪͺͳͼͽͬͰͽͳͽͳͺΒͷͬͰͭͶͫͪͶͳͲͪͳΒͰͳͬͰͼͽͰͻͳͲͪͳΒͰ ͪͷͰͻͳ͵ͪͳͲͪͳΒͰ
tΒͰͻͺͻͰͯͷͰͽͭͶͫͪͶͳͲͪͳΒͰͳͰͲͪͺͪͯΔͪ͵ͰͳͰͼͽͳͼ͵Γ;ͳͬͼͰͬͰͻͪͷͰͻͳ͵ͰͬͻͰͯͼͽͳ
͵;Ͷͽ;ͻͳ ͪͻͽͰͿͪ͵ͽͳ ͳ ;ͳͬͰͻͲͪͶͳ ͼͳͷͫͶͳ
ͫͳͶ ͯͪ ΒͰ ͻͰ ͳͯͳͬͳͯ;ͪͶͳͲͷ;
ͺͶͳͽͳ͵Β
ͯͰͷ͵ͻͪͽͳΒͳͻͪͳͪͶͼͽͳ Ͱ͵ͷͳΒͰ
ͬͶͪͯͪͬͳͳͺͻͪͬͪ
ͿͳͶͷ;i͊ͯͻ;ͭͰ ͼͽͻͪͰ
̸ͺͪͯ;ͻͪΒ
ͼͽͻ
ͪͬͯͳͯͪΒͰ̓ͻͰΒͳͷͪͬͰΕͳͼͽͻͪͯΒͪͺͪͳͲͪͳΒͰ
̓ͪͷͫΘͪͳͷͪͯͬͳΒͰͽͪͷͳ
ͲͪͳΒͰͰͭͪͷͰͻͳ͵ͪͳͲͪͳΒͰ
ͪͶͳΒͰͪͷͰͻͳ͵ͪͳͲͪͳΒͪͳͺͪ͵ͯͷͳͪͽͪ͵;Ͷͽ;ͻͳͺͻͰͼ
͆ͪ͵ͬͳ͵ͻͪΕͳͻͪͲͷͪͽͻͪΔͪ
ͳͳͼͰͯͪͰͷͪ ͳͼͺͻͪͬͭͯͭͬͻͪͯͪͶͳΕͰͯΕͳͯͭͶ
ͫͪͶͰͷͭͰͳͲͪͳΒͰ;ͬͳͯ;ͺͽͺ;ͰͯͷͳͪͳΒͰͲͪͺͪͯͰ͵;Ͷͽ;ͻͰ;ͲͰͼͽͪΒͪΔͰͼͬͳ͵;Ͷͽ;ͻ
ͳͻͪͲͶͳ͵ͪ ̻ͪΒͳΕ
ͼͽͻ
ͳͶͳͯͳͫͻͳͯͳͲͪͳΒͰͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
;ͲͲͪͯͻͱͪͬͪΔͰͶ͵ͪͶ
ͳͼͺͰͳͿͳͼͽͳͳtͻͪͬͺͻͪͬͼͽͳ͵;Ͷͽ;ͻͪiͅͰΌ;ͽͳͷ
ͬͪͻͪͼͺͻͪͬͪ
;͵ΒΒΒͰ
Ͱͷͪͼ;ͷ
ΔͰ
ͺ͵ͪͲͪͯͪΒͰ͵;Ͷͽ;ͻͪͭͶͫͪͶͳͲͪͳΒͪͺͯͷͪ͵Ͷͪ
ͳͲͬ;͵ͶͪΒͰΒͰͯͲͪͫͻͪͬΓͰͺͳͽͪΔͰ– ;
͵ΒΒͷͰͻͳΒͰͻͰ;ͺͲͪͬͪΔ;ͯͻ;ͭͳ͵;Ͷͽ;ͻͪͳ͵ͻͳΕͰΔ;ΔͳͬͳͺͻͳͲͬͯͪ
ͪ;͵ΒΒͷͰͻͳ
ͼͰͷͰͪͳ͵ͳͺͻͰ;ͲͳͷͪΒ;ͺ;ΌͰͳͫͻͪͼͳͺͪͪΔͪͳ;ͼͬͪΒͪΒ;ͽ;ΌͰͬͻͰͯͼͽͳ
ͪͺͽͷ;ͭͻͪ
Ό;Β; ;Ͷͳͳ
ͭͻ;ͺͳͳͪͳͪͶͳͳͯͰͽͳͽͰͽ4 ͪ͠ͼΒͰͯͪͺͻͳͺͪͯͳ͵ͳͽͳΒͰͯͰ͵;Ͷͽ;ͻͰͰ
ͷͱͰͻͰΕͳtͪͪ͵;Ͷͽ;ͻͪi
ΒͰͻͪ;ͽͪͻͳͪ͵;Ͷͽ;ͻͪͬͳͰͰͺͼͽΒͳ
ͯͼ
ͼͬͪ͵ͪ͵;Ͷͽ;ͻͪΒͰ
ͺͯ ;ͽͳͪΒͰͷͯͻ;ͭͳ͵;Ͷͽ;ͻͪͼ͵ΒͳͷͪΒͰ;͵ͽͪ͵ͽ;̽ͪͪͼ
ͽͪΒ͵ͽͪ͵ͽͬͳͰͰͷͻͪͯͪͫ;ͯͰ
ͰͺͼͻͰͯͪ– ͽͪΒ;ͽͳͪΒͼͰ
ͺͻͰͼͬͰͭͪ
ͬͻͳͺ;ͽͰͷͷͰͯͳΒͪ
͋ͪ͵ΌͰ
ͰͼͷͰͷͯͪͲͪͫͻͪͬͳͷͯͪ;ͽͳͪΒͭͶͫͪͶͳͲͪͳΒͰͪͿͻͷͳͻͪΔͰͯͻ;ͽͬͰͰͺͻͰͯ
ͼͽͪͬͰͱͰͳ
ͪͽͳͷͰͳͱͰͼ͵ͭͳͯͰͽͳͽͰͽͪ
ͽͻͰͫͪͺͼͷͪͽͻͪͽͳͳ͵ͻͲͺͲͳͳΒ;ͯͻ;ͽͬͪ;ͼͬͰͽ
ͼ͵ͷͼͳͼͽͰͷ; ͆ͰͷͪͶͳ ;ͽͳͪΒͯͼͪͷΕͳͪͻͰͶͪͳΒͳͰͽͪͻ– ͺͶ;
ͺͰͻͳͿͰͻͳΒͪͳͼͺΓͪͬͪͼͰ;
ͯͷͳͪͳΒͳͭͶͫͪͶͳͲͬͪͰͼͶͳ͵ͰͱͰͳ͵Β;ͪͷͰΕͰͰͽͪͻ ͪΒͰΕͰ
ͺͻͰ͵ͻͰ͵ͶͪͷͪͲͪͺͻͳ
ͲͬͯͰ ͽͲͬ ͳͯ;ͼͽͻͳΒͰ ͱͰͼͽͬͰͼͽͳ
͆ͪ ͬͪΒ ͼͰ ͪͳ Ͱͼͽ ͷͰΌ; ͱͰͪͷͪ ; ͯͻ;ͽͬͳͷͪ
ͺͶ;
ͺͰͻͳͿͰͻͳΒͰͼͽͬͪͻͪ Ͱ
ͯͼͽͳͱͳͳͯͰͪͶ
0ͯͭͬͻͪͪͬͰͯͰͪͺͳͽͪΔͪͺͽͻͪͱͳͶͳͼͷ;ͪͪͶͳͲͳͱͰͼ͵ͳͪͼͺͳͼͪ;͊ͻͫͳΒͳ
ͺͳͽͪ
Β;ΕͳͼͰ͵Ͷͳ͵ͼͰ;ͼͪͬͻͰͷͰͷͼͻͺͼ͵ͷͯͻ;ͽͬ;ͪͳͪͶ Ͷ͵ͪͶ
ͼ;ͺͻͽͼͽͪͬΓͪͭͶͫͪͶ
ΒͼͶͳͳͱͰͰ͉ͰΒͰ
Ͳͪͺͻͪͬ
ͺͳͽͪΔ;͵Ͷͳ͵ͼͰͼͳΒͪͶͪͺͻͰͯͼͽͪͬͪͻͯΒ;ͶͲͳͱͰͰ;
ͼͪͬͻͰͷͰͷͼͻͺͼ͵ͷͯͻ;ͽͬ;ͫͶͳ͵;ΒͰͺͯ;ͽͳͪΒͰͷͭͶͫͪͶͳͲͬͪͳͫͻͪͲͪͪ͋ͻͰͫͪͪͺͷͰ
;ͽͳ ͯͪ ͼͷ ͬͯͰ ͺΒͪͷ ͭͶͫͪͶͭ
; Ͱ͵; ͻ;͵;
ͺͳͼͽͬͰͽͳͶͳ ͼ ͺΒͷͷ ͬͰͼͽͰͻͳͲͪͳΒͰ ;ͱͰ
4
͇ͺͳͽͪΔ;ͯͼͪͶͳͭͳ͵;Ͷͽ;ͻͭͳͯͰͽͳͽͰͽͪͳͻͰͬͳͯͰͽͳ̻ͪΒͳΕ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͷͰͻͳ͵ͪͳͲͪͳΒͰ
ͳͷͪΒ;Εͳ ; ͬͳͯ; ;ͽͳͪΒ ͪͷͰͻͳ͵ͭ ͯͻ;ͽͬͪ ͪ ͫͶͳ͵ͬͪΔͰ ͺͱͰΓͰ ͼͶͳ͵Ͱ
ͱͰͰͯͪͪͼ
̸͇͈͉͇̾̽́́̓͋̾̾͠͡ͅͅ͏̸̸̸̻͇̹̾͊̈́̈́́̀͏́̾͠
́ͯͰΒͳ͵ͬͳͻͲͪͺͻ;ͪͬͪΔͰͪͪͶͳͲͳͻͪͭͺͻͫͶͰͷͪͺͻͰͯͼͽͪͬΓͪͷͯͰͶͭͶͫͪͶͰ͵;Ͷͽ;ͻͰ
;͵ͬͳͻ;͵ΒͰͭͰͽͻͪͶͷͰͼͽͲͪ;ͲͳͷͪΒ;;ͺͻͪͬͷͰͯͳΒͳ͇ͬͪΒͭͶͫͪͶ͵;Ͷͽ;ͻͳͺͻͳͼͽ;ͺΒͰ
t;ͼͷͰͻͰͪͺͻͫͶͰͷͰͪͳͪͶͳͳͯͰͽͳͽͰͽͪ͵Βͳͼ;ͺͻͳͼͽͰ͵ͶͳͳͲͷͭͰͳͲͪͳΒͰͷͪͼͷͰ
ͯͳΒͪi 4LMFS
ͼͽͻ
̹ͱͳͶͬͳΕ
ͼͽͻ
ͪͬͯͳͯͪ͵;Ͷͽ;ͻͳͺͻͰͼͳͳͺͻͷͰͰ
ͯͬͯͰͯͺͻͷͰͪ;ͼͿͰͻͳͳͯͰͽͳͽͰͽͪ
ͯͼͯͪͭͶͫͪͶͳͲͪͳΒͪ;ͽͳͰͪ͵ͻͳͲ;ͳͯͰͽͳͽͰͽͪ
͵ͪ͵ͭͻ;ͺͭ
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ͳͯͳͬͳͯ;ͰͭͻͪͯͰͼͬΒͰͳͯͰͽͳͽͰͽͰ;ͳͽͰͻͪ͵ͳΒͳ ͼͪͷͰͯͳΒͼ͵ͳͷ͵ͼͽͻ;͵ͳΒͪͷͪͼͽͬͪͻ
ͼͽͳi ͳͼͽ
ͼͽͻ
ͅͰͯͳΒͳ – ͽͰͶͰͬͳͲͳΒͪ
ͬͳͰ
ͪͼͺͳͼͳ
͵ΔͳͭͰ
ͿͳͶͷͬͳ
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͵Ͱͽͻͳͼͪͳ ͼ; ; ͼͬͰͭͪ Ͱ͵Ͷͳ͵ ͽͻͪͼͪͳͪͶͳ ͵ͷͺͪͳΒͪ
ͷͰΌ; ͵Βͳͷͪ ͯͷͳͳͻͪΒ;
ͪͷͰͻͳ͵Ͱ͵ͻͺͻͪͳΒͰ 4LMFS
ͼͽͻ
͇ͳͼ;ͽͰͷͰΓͺͻͰͼͪͭͶͫͪͶͳͲͪͳΒͰͳͰͼͽͺͻͰͯ
ͼͽͪͬΓͪΒ;ͬͪͱͪͿͪ͵ͽͻ;ͳͲͭͻͪͯΔͳͯͻ;ͽͬͰͰͺͻͰͯͼͽͪͬͰͱͰͳͳΔͰͭͳͯͰͽͳͽͰͽͪ $PMMJOT
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͈ͯͪͻͳͽͷͰ
ͼͷͪͽͻͪͼͰͯͪͱͰͼ͵ͳͪͼͺͳͼͳͳͷͪΒ;ͬͰͶͳ͵;;Ͷͭ;;ͿͻͷͳͻͪΔ;ͯͻ;ͽͬͰͺͱͰ
ΓͰͼͶͳ͵ͰͱͰͳ
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Ͱͭͪͽͳͬ͆ͪͺͻͳͷͰͻ
̻ͪΒͳΕ
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ͺͯͬͰͶͳ͵ͳͷ;ͽͳͪΒͰͷͭͶͫͪͶͳ
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ͳͼͽͻͪͱͳͬͪΔ;͵ͻͳΕͰͳͼ;ͯͼͫͻΒͪͯͷͪΕͳͳͼͽͻͪͳͻͰ͵Ͷͪͷͪ
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ͼͽͻ;͵ͽ;ͻͪͽͰͷͪ͵ΒͳͷͪͼͰͪΒͰΕͰͺͳͼͪͶ
ͫͻΒͼͽͻͪͳ ͰͭͶͰͼ͵ͳ
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̸͇͇͇͈͇̾͋̽̈́͑̓̾͆̾͆̾ͅͅ
͈ͼͽͪͬΓͪΔͰ ͽͰͻͳΒͼ͵ͳͺͽͰͽͳ͵ͭ ͵ͬͳͻͪ ͪͷͰͽ;Ͷ ΒͰ Ͱ͵Ͷͳ͵ ͳͼͽͻͪͱͳͬͪ͵ͳ
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ͯͪͶͳͼͰ;ͺͽͰͷͱͰͭͬͻͳͽͳͺͻͱͳͷͪ
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͇͊͋͑́͆͠
͐́̓́ͣ: ̻ͶͫͪͶ–Ͷ͵ͪͶ;ͺͻͰͯͼͽͪͬͳͱͰͰ;͊ͻͫͳΒͳ– ͪͪͶͳͲͪͼͪͯͻͱͪΒͪ
ͳͿͳͼͽͳͷͪ ͇ͯͭͬͻͳͪͬͪ
ͪͶͳͳͪͺͳͽͪΔͰ͵ͪ͵ͷͰͯͳΒͳ ͵ͪͽͰͷͰΓͯͪͪΔͰͭͺͻͰͼͪ
ͭͶͫͪͶͳͲͪͳΒͰ
ͺͻͳ͵ͪͲ;Β;ͱͰ;;͊ͻͫͳΒͳ
ͺͽͻͪͱͰͳͼ;;ͻͰͲ;ͶͽͪͽͳͷͪͪͪͶͳͲͰͼͪͯͻͱͪΒͪ
͌ͻͪͯ;ΒͰ;ͻͪΌͰͪͪͪͶͳͲͪͼͪͯͻͱͪΒͪͱͰͼ͵ͳͪͼͺͳͼͪͯͼͽ;ͺͳ;͊ͻͫͳΒͳ
͵ͪ͵ͳ͵Βͳ
ͼͰͺͯͳͼͽͳͷͪͲͳͬͷͺΒͪͬΓ;Β;ͳͪͯͻ;ͭͳͷΒͰͲͳͳͷͪ ͺͻͰͼͬͰͭͪ
ͪͰͭͶͰͼ͵ͷ
ͽͪ͵ͳͷͪͶͫ
ͻΒͳͼͻͺͼ͵ͳͪͼͺͳͼ͈ͪͯͪͳͼ;ͪͪͶͳͲͳͻͪͳͪͯͬͪͳͬͪͪ
ͼͬͪ͵ͳͪͼͺͳͼͺͪͼͫ
ͳͫ
ͭͻ;ͺͳͳͬ͵ΒͳͼͰͯͼͳͪͪͪͶͳͲ; ͯͷͪΕͳͳͼͽͻͪͳͶͳͰͳͻͪͳͪͼͺͳͼͪ͌;Ͳͻͪ͵
ͼ;;ͶͳͽͻͳͶͳͰͳͻͪͪͪͼͺͳͼͪ– Elle
)BSQFST#B[BBSͳ(SB[JB ͳͭͻ;ͺͪͯͷͪΕͳ– ̹ͪͲͪͻ
-FQB
JTSFǀOBͳ#MJDßFOB.
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ͳ ͽ ͺ ΒͰͯͪ ͫͻΒ ͷͰͼͰͳ͵ͪ Elle
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#B[BBS
(SB[JB
-FQB J TSFǀOB
ͯͬͪ ͫͻΒͪ ͯͬͰͯͰΓͭ ͪͼͺͳͼͪ ̹ͪͲͪͻ ͳ Ͱͽͳͻͳ ͪͺͻͳͶͼ͵ͪ ͫͻΒͪ
ͼͰͯͷͳͭ ͪͼͺͳͼͪ #MJD ßFOB ́ͲͯͬΒͰͰ ͼ; ͽͻͳ ΒͰͯͳͳͰ ͪͪͶͳͲͰ ͬͳͼ͵ͳ Ͷͪͪ͵ ;͵;ͺ
ͿͽͭͻͪͿͳΒͪ
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̸̸̸̸̸̸̸͈͇͆̈́́̀̽͋̓́̽́͊̓͌͊́͠
͌ͪͺͻͳͶͼ͵ͳͷͫͻΒͰͬͳͷͪͪͪͶͳͲͳͻͪͳͪͼͺͳͼͪͫΒͪͬΓͰΒͰ;͵;ͺͽͰ͵ͼͽͬͪ
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Ͷͪͪ͵͈ͪͻͼͰͪͫͻΒͶͪͪ͵ͪ;ͯͼ;ͪͫͻΒͼͽͻͪͪͪͪͶͳͲͳͻͪͳͪͼͺͳͼͪͺ͵ͪͲͪΒͰ
͵Ͷͳ͵ ΒͰ Ͳͪͺͻͪͬ ͫͳͽͪ ͻͰ
ͪ ͵Ͷͳ͵ ͿͽͭͻͪͿͳΒͰ ; ͺͻͷͬͳͼͪΔ;ͺͻͯͪΒͳ ͯͻͰΌͰͭ ͼͽͳͶͪ
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;ͯͷͪΕͳͷͪͼͺͳͼͳͷͪ;ͺͻͼͰ͵;ΒͰͫΒͪͬΓͰ ͬͳͰͽͰ͵ͼͽͬͪͺͫͻΒ;
ͼͽͻͪͪͰͭ;ͶͳͰͳͻͪͳͷͪͼͺͳͼͳͷͪ͆ͪΒͬͳͰͽͰ͵ͼͽͬͪͫΒͪͬΓͰΒͰ;#MJDßFOJ
Ͷͪͪ
͵ͪͺͼͽͻͪͳ
Ͳͪͽͳͷ;ͪͼͺͳͼ;-FQBJTSFǀOB
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͌ͶͳͰͳͻͪͳͷͪͼͺͳͼͳͷͪ
ͫΒͪͬΓͰΒͰͽͰ͵
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ͱͪΒͬͳͰͯͭͬͪͻͪͻͰ͵ͶͪͷͳͰͭͰ͵ͷͬͳͪͻͼ͵ͷͱͪͻ;
͊ͯͻ;ͭͰͼͽͻͪͰ
;ͶͳͰͳͻͪͳͷͪͼͺͳͼͳͷͪͫΒͪͬΓͰΒͰͷͭͬͳͰͼͽͻͪͪͪ͵ΒͳͷͪͼͰ
ͪͶͪͲͰͼͪͷͿͽͭͻͪͿͳΒͰͳͶͳͻͰ͵ͶͪͷͰͯͽͪͷͺͪͰͪͰͶΒͼͽͻͪͳ͋ͪ͵
;ͪͼͺͳͼ;)BSQFST
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ͬͰΕͼͪͷͻͰ͵ͶͪͷͰ
ͿͽͭͻͪͿͳΒͰͳͽͰ͵ͺͰ
͵ͳͪͼͶͬ͵ΒͳͺͬͰͲ;ΒͰͿͽͭͻͪͿͳΒͰ;ΒͰͯ;ͰͶͳ;͇ͬͪ͵ͻͪͲͶͳͳͽͫͻΒͽͰ͵ͼͽͬͪͺͼͽͻͪͳͳ
ͬͰͶͳ͵ͳͫͻΒͼͽͻͪͳͪͼͪͷͼͷͯͳͷͿͽͭͻͪͿͳΒͪͷͪͳͻͰ͵ͶͪͷͪͷͪͯͻͰͯͳΒͰͳͽͰͷͰ͵ΒͳͷͪͼͰ
ͺͳͼͪͶ ͆ͪͳͷͰ
ͳͪ͵ ͼͰ ͪΒͬͳͰ ͿͽͭͻͪͿͳΒͪ ; ͶͳͰͳͻͪͳͷ ͪͼͺͳͼͳͷͪ ͯͼͳ ͪ ͷͯ;
ͽͪͫͰͶͪ
ͽͰͷͰ͵ΒͳͷͪͼͰͪΒͰΕͰͺͳͰͽͳ; ͼͰͯͻ;ͭͳͫͶͪͼͽͳ͋ͪ͵ͼͰͪͺͻͬͷͷͰͼͽ;;
ͬͳͷͪͼͺͳͼͳͷͪͳͲͯͬͪΒͪ;ͷͰͽͼͽ5 ͵ͪͽͰͷͪͬͳͼ͵ͭͶͪ͵ͪ ͪ͵
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͇ͬͪ͵ͪͬͯͪͫͳͻͽͰ͵ͼͽͬͪ;ͶͳͰͳͻͪͳͷͪͼͺͳͼͳͷͪͪΓͰͺͻ;͵;ͳͽͪͽͰΓ͵ͪͷͪͯͪΒͰ;ͷͰͽͼͽ
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5
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ͻͪͯͳͶͪ͵ͰͪͪͶͳͲͰ
ͼͬͻͼͽͪͶͳͼͷͽͰ͵ͼͽͬͰ͵Δͳͭͪͷͪ
ͳͲͶͱͫͪͷͪ
ͼͶͳ͵ͪͻͼͽͬ;ͳ
ͼͶͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͲͪ͵Γ;ͪ͵ͯͪΒͰͷͯͪͬͪͱͳΒͪ͋ͳͷͰ ͼͰͼͽͬͪͻͪͬͰͶͳ͵ͳͺͻͳͽͳͼͪ͵ͪͺͽͻͰͫ;ͲͪͺͽͻΔͷ
t.VTUIBWFͯͰͼͰͽ͵ͷͪͯͪ ͯͰΕͰ
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10 2 2 2 1 3
͈;ͽͬͪΔͰ –
52 24 20 1 7
̈́ͳͼͽͳ – –
29 10 3
͈ͼͳͶͭͳΒͪ – – –
17 7 4 3 15
͇ͼͽͪͶ –
͊ͯͻ;ͭͰͼͽͻͪͰ
;ͯͷͪΕͳͷͪͼͺͳͼͳͷͪͽͰͷͰͼ;ͬͰͷͪͻͪͲͶͳ͵Ͱ̓ͷ;ͳ͵ͪͳΒͼ͵ͪͬͻͰͯͼͽ
ͽͰ͵ͼͽͬͪ ͷͯͳ ; ͼͻͺͼ͵ͳͷ ͪͼͺͳͼͳͷͪ ;͵ͪͲ;ΒͰ ͪ ͽ ͯͪ ΒͰ ͷͯͪ ͬͰͷͪ ͬͪͱͪ Ͳͪ ͳͽͪͽͰΓ͵e ;
͊ͻͫͳΒͳͅͰΌ;ͽͳͷ
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ͼͺͻͽͷ͇ͬͺͽͬͻΌ;ΒͰͳͬͰͶͳ͵ͳͫͻΒͽͰ͵ͼͽͬͪ͵;ͬͪΔ;ͳͳͼͻͪͳ
;#MJDßFOJ
ͼͺͻͽ;ͳ
ͲͯͻͪͬΓ;
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;̹ͪͲͪͻ;
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ͽͰͷͰ;ͺ;ΕͰͰͼ;ͺͻͼͰΒͱͰͳ
ΒͰͻͼ;ͰͰͯͷͪΕͳͪͼͺͳͼͪͺͻͳͼͽ;ͺͪͳΒͰ
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ͯ͵ͼ;;
ͲͪͭͻͪͯͪͷͪͪͬͰͯͰͳͺͻͰͽͳ ́ͲͬͻͲͪͼͬͰͽͪͫͰͶͰͪͪͶͳͲͳͻͪͳͪͼͺͳͼͳͺͻͻͪ;ͪ;ͽͻͪ
7
͇ͬͰͽͰͷͰͼ͵ͻͯͪͼͰ;ͺͽͰͰͪͶͪͲͰ;ͼͽͻͪͳͷͪͼͺͳͼͳͷͪ
͇͊͋͑́͆͠
͐́̓́ͣ: ̻ͶͫͪͶ–Ͷ͵ͪͶ;ͺͻͰͯͼͽͪͬͳͱͰͰ;͊ͻͫͳΒͳ– ͪͪͶͳͲͪͼͪͯͻͱͪΒͪ
̸̸̸͍͇͇̻͉͍͇͋́̓̾̽́͆́͠͠͏̸̸̸͆̈́́̀̾
̽ͻ;ͭͪΒͰͯͳͳͪͪͪͶͳͲͰͫͳͶͪΒͰͿͽͭͻͪͿͳΒͪ͌ͰͼͽͪͪͶͳͲͳͻͪͳͪͼͺͳͼͪͫΒͪͬΓͰͰͼ;
ͿͽͭͻͪͿͳΒͰ͌ͯͼ;ͪ;͵;ͺͪͫͻΒͼͽͻͪͪ
ͪΒͬͳͰͿͽͭͻͪͿͳΒͪͫΒͪͬΓͰΒͰ;ͪͼ
ͺͳͼ;̹ͪͲͪͻ
ͺͼͽͻͪͳ
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͆ͪΒͷͪΔͰͿͽͭͻͪͿͳΒͪͺͫͻΒ;ͼͽͻͪͪͫΒͪͬ
ΓͰΒͰ;ͪͼͺͳͼ;-FQBJTSFǀOB
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ͼͽͻͪͳ Ϳͽ
ͭͻͪͿͳΒͪΒͰͪ͵
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̹ͪͲͪͻ; ͼ͵ͻͯͬͰͽͻͰΕͳͰͿͽͭͻͪͿͳΒͪΒͰͼͽͻ͈ͪͼͷͪͽͻͪΒ;ΕͳͶͳͰͳͻͪͰͪͼͺͳͼͰ
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ͯͪ;ΔͳͷͪͰͷͪͿͽͭͻͪͿͳΒͪͰͺͲͪͽͭͺͻͰ͵Ͷͪ ;̾lle
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)BSQFST #B[BBS ¢
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̀ͪ ͻͪͲͶͳ͵; ͯ ͶͳͰͳͻͪͳ
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ΒͪͪͶͪͲͳͼͰ;ͪͼͺͳͼ;#MJDßFOB
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ΒͪͼΒͰ͵Ͷͳ͵ͳ;ͽͳͪΒͳͷͪΒ;ͼͽͻͪͰͷͯͰ͵ͷͺͪͳΒͰͪͫͶͳ͵ͬͪΔͰͼͳΒͪͶͳͰ͵ͳ
ͬͪΔͪ;ͳͯͰͽͳͽͰͽ;ͱͰͰ͐ͪ͵ͳ͵ͪͯͪͼͰͪͿͽͭͻͪͿͳΒͪͷͪͪͶͪͲͰͷͪͰ͵Ͱ͵ͰͳͲ͊ͻͫͳΒͰ
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ΒͰͲͪͰͷͪͻΓͳͬͷͪͶͼͻͺͼ͵ͳͷͯͳͺͻͳͲͬͯͪ͋ͪ͵ΒͰͺͻ;ͪͼͺͳͼ;(SBDJBͪͿͽͭͻͪ
ͿͳΒͪͷͪͰ͵Ͱ͵ͳͳͲ͊ͻͫͳΒͰͼͪͷͺͻͳͲͬͯͪͳͲ͊ͻͫͳΒͰ tͪͅi
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ͪͼͬͰͼͽͪͶͪΔͳͷͪΒͰ
ͼͽͻͪe ͺͻͳͲͬͯΔͰ͌#MJDßFOJ ΒͰͪͯͷͪΕͳͷͯͳͿͽͭͻͪͿͳΒͪͫͳͶͼͬͰͭͪͰͼͽͯͰͬͳ
ͺͻͰͯͷͰͽͪ ͳͲ ͊ͻͫͳΒͰ ́ͼͽ ͽͪ͵
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ͺͻͰͯͶͪͱ;
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͈ͯͼͽͻͪͷͿͽͭͻͪͿͳΒͷͺͯͻͪͲ;ͷͰͬͪͷͰͿͽͭͻͪͿͳΒͰͺͻͰͯ͵ΒͳΒͰͪͬͰͯͰͳͷͰͿͽͭͻͪͿͪͳͲ
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Ͱͪ͵Βͳͷͪͼ;Ͷͳͼͽͳ͵ΒͰͱͳͬͰͬͪ͊ͻͫͳΒͰ
ͲͪͽͳͷͷͯͳͯͰͽͪΓͳ͵ͷͺͪͳΒͪ͵ΒͰͼ;
ͬͪ ͊ͻͫͳΒͰ ͺͻ 1SBEB
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ͬΕͪ
ͺͬͻΕͪͳͼͶͳ
͆ͪ ͯͷͪΕͳͷ ͿͽͭͻͪͿͳΒͪͷͪ ͼ; Ͷͳͼͽͳ ͳͲ ͊ͻͫͳΒͰ ͳͶͳ ͷͯͳ ͯͰͽͪΓͳ ͺͺ;ͽ Ͱ͵ͳ ͳͲ ͵ͷͺͪͳΒͪ
t.POBi
14'ͪTIJPO.
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͻͰͯͫͻΒͪͳͺͻͰ͵ͶͪͿͽͭͻͪͿͳΒͪ ͯͷͪΕͪͼͽͻͪͪ
͵ͪͺ͵ͪͲͪͽͰΓͭͶͫͪͶͭ;ͽͳͪΒͪͪ
ͿͻͷͳͻͪΔͰͼͶͳ͵ͰͱͰͳ;͊ͻͫͳΒͳ;ͲͳͷͪͼͰͳͽͰͷͪͿͽͭͻͪͿͳΒͰ͉ͪͲͶͳ͵ͪͷͰΌ;ͶͳͰͳͻͪͳͷͳ
ͯͷͪΕͳͷͪͼͺͳͼͳͷͪΒͰͳͭͶͰͯͪ
143 24 5 22 39 35
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112 35 21
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109 1 14 13
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7 20 7 4 13
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71 30 21 20
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͇͊͋͑́͆͠
͐́̓́ͣ: ̻ͶͫͪͶ–Ͷ͵ͪͶ;ͺͻͰͯͼͽͪͬͳͱͰͰ;͊ͻͫͳΒͳ– ͪͪͶͳͲͪͼͪͯͻͱͪΒͪ
̸̸̸͉͇̾̓̈́̓̾̽́͆́͠ͅ͏̸̸̸͆̈́́̀̾
͇ͯͼͫͻΒͪͻͰ͵ͶͪͷͪͯͷͪΕͳͳͼͽͻͪͳ͵ͷͺͪͳΒͪ ͲͪͪΒͪΒͰͺ͵ͪͲͪͽͰΓͺͽͰͳΒͪͶͭ
ͼͽͻͪͭ;ͽͳͪΒͪͪͿͻͷͳͻͪΔͰͼͶͳ͵ͰͱͰͳ
ͪͶͳͳͺ͵ͪͲͪͽͰΓͬͰͶͳ͵ͳͺͻͫͶͰͷͪͯͷͪΕͰͳͯ;ͼ
ͽͻͳΒͰ͵Βͪͼ͵ͻͯͪͳͰͺͼͽΒͳ.ͪͶͳ ͫͻΒͻͰ͵ͶͪͷͪͯͷͪΕͳ͵ͷͺͪͳΒͪ9
;ͯͼ;ͪ
ͬͰͶͳ͵ͳ ͫͻΒ ͻͰ͵Ͷͪͷͪ ͵ͷͺͪͳΒͪ ͼͪ ̀ͪͺͪͯͪ
ͺ͵ͪͲͪͽͰΓ ΒͰ ͭͶͫͪͶͳͲͪͳΒͰ ͪͳͪͶ
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ͽ; ͳ ͪͳ; ͱͳͬͽͪ
Βͪͼ ΒͰ ͯͪ ͼͰ ͬͰͼͽͰͻͳͲͪͳΒͷ ͽͻͱͳͽͪ ͱͰͪͷͪ ͼ;ͭͰͻͳ; ͼͺͰͳͿͳͰ
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;ΒͰͯ
ͺͻΒͰ͵ͽ;Β;ͳͫͶͳ͵;Β;ͯͻ;ͽͬͰͪͰ
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Δͪ
͇ͯ;͵;ͺͻͰ͵ͶͪͷͰ
;ͯͷͪΕͳͷͪͼͺͳͼͳͷͪͫΒͪͬΓͰͪΒͰͻͰ͵Ͷͪͷͪ
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ͯͷͪΕͳ
ͪ
ͼͽͻͪͳ͵ͷͺͪͳΒͪ ͌ͶͳͰͳͻͪͳͷͪͼͺͳͼͳͷͪ
ͪͿͽͭͻͪͿͳΒͪͷͪΒͰͪΒ
ͰΕͰͰͽͳͲͫͶͪͼͽͳͷͯͰ ͽͪͫͰͶͪ
ͯ͵ͿͽͭͻͪͿͳΒͰͼͽͰͷͷ͵;ͬͪΔͪ
ͳͼͻͪͰ
ͲͯͻͪͬΓͪ
ͼ͵ͻͯͪͳͰͺͼͽΒͰ͈ͻͰͬͶͪΌ;Β;ΕͳͫͻΒͿͽͭͻͪͿͳΒͪͳͲͫͶͪͼͽͳͷͯͰ;͵ͪͲ;ΒͰͪͬͰͷͪΒͪ͵;
ͳͯ;ͼͽͻͳΒ;
ͪͶͳ ͳ ͪ ͬͪͱ; ͬͰͲ; ͳͲͷͰΌ; ͺͻͳͲͬͯΔͰ
ͺͻͯͪΒͰ ͳ ͺͽͻΔͰ ͇ͬͪ͵ͪͬ ͯͪͫͳͻ
ͿͽͭͻͪͿͳΒͪͺͳΓͪͪͺͻ;͵Ͱͼͬͪ͵ͪ͵;ͺ;Ε;ΒͰͪͼͺͰͳͿͳͼͬͪͽͪΔͰͻͯͳ;ͶͭͪͱͰͰ
͌ͶͳͰͳͻͪͳͷͪͼͺͳͼͳͷͪͫΒͪͬΓͰͰͼ;ͻͰ͵ͶͪͷͰ
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ͻͰ͵Ͷͪͷͪͼͽͻͪͳ͵ͷ
ͺͪͳΒͪ ͠Ͱͯͳͳ ͪͼͺͳͼ ; ͵ΒͰͷ ͳͷͪ ͬͰΕͳ ͫͻΒ ͻͰ͵Ͷͪͷͪ ͯͷͪΕͳ ͵ͷͺͪͳΒͪ ͯ ͼͽͻͪͳ ΒͰͼͽͰ
̹ͪͲͪͻ
ͯͷͪΕͳͪͼͺͳͼ͵Βͳͳͷͪͯ;ͺͶͷͪΔͰͻͰ͵ͶͪͷͪͯͼͽͪͶͳͪͼͺͳͼͪ ͼͪͷ
̺ͳͰͯ
ͯͬͰͽͻͰΕͳͰͻͰ͵Ͷͪͷͪ;ͬͷͪͼͺͳͼ;
ΒͰͼ;ͻͰ͵ͶͪͷͰͯͷͪΕͳ͵ͷͺͪͳΒͪ ͽͪͫͰͶͪ
͇ͬͪ
͵ͪͬͻͰͲ;ͶͽͪͽͷͭͪͫͳͯͪͼͰͺͻͳͺͳͰͽͻͪͯͳͳΒͳͳͲͶͪͱͰΔͪ͵Β;̹ͪͲͪͻ ͳͷͪͳΔͰͭͬΒͺͲͳͳΒͳͪ
ͪͳͪͶͷͽͻͱͳͽ;ͱͰͼ͵ͳͪͼͺͳͼͪ 10 ͊ͯͻ;ͭͰͼͽͻͪͰ
ͶͳͰͳͻͪͳͪͼͺͳͼͳͳͷͪΒ;ͷͪΔͰ
ͯ ΒͰͯͰ ͰͽͬͻͽͳͰ ͻͰ͵Ͷͪͷͪ ͯͷͪΕͳ ͵ͷͺͪͳΒͪ ; ;͵;ͺͷ ͫͻΒ; ͻͰ͵Ͷͪͷͪ ͽͪͫͰͶͪ
͋ͻͰͫͪ
ͪͺͷͰ;ͽͳͯͪͼ;;ͬͳͷͪͼͺͳͼͳͷͪͻͰ͵ͶͪͷͰ;ͭͶͪͬͷͺͻͰ͵ͰͶͰͼͽͻͪͰ
ͯ͵;ͪͳͷͪͼ
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͻͰ͵ͶͪͷͰ13
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̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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JMs signalent par
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'PVFE .PIBNNFE "HHBE MFT USPJT BTTBJMMBOUT EV #BUBDMBO
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BWFD
VOQBTTFVS
MFEÊDFNCSF
SBQQPSUFMBDIBÏOFEFSBEJPQVCMJRVFj 'SBODF*OGP v +VMZ
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.PIBNFE -BIPVBJFK #PVIMFM
DF UVOJTJFO EF BOT RVJ B PSHBOJTÊ MB UVFSJF FO DBNJPO EF
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VOBVUSFUVOJTJFORVJB
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BJOTJ
DFUUFMPDBMJTBUJPOÆ#BSJ
EBOTMFTQPVJMMFT
FONFS"ESJBUJRVF
MBJTTFQFOTFSRVFEFTÊDIBOHFTBWFD
"-&9*45306%&: LJEFOUJUFOBUJPOBMFGSBOÉBJTF et la culture globale
MB(SÍDFRVJTFUSPVWFFOGBDFTPOUOPNCSFVYQPVSDFTUFSSPSJTUFTEBVUSFQBSU
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FO'SBODFDPNNFFO*UBMJFEFTDPOUBDUTBWFDEFT"MCBOBJT
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VO 'SBODPUVOJTJFO EF BOT
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KVTUF
BQSÍTMBUUFOUBU
MFj GÊMJDJUBOUQPVSTPOj pistolet vFUÊWPRVBOUj DJOR » autres armes : tout un arsenal
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MF2VÊCÊDPJTMVJSÊQPOEJURVFO
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FOWFSUVEFMB
MPJBV2VÊCFD
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JOUFMMFDUVFMGFSWFOUEÊGFOTFVSEFMBHMPCBMJTBUJPODVMUVSFMMF
TBDIBSOBJUEBOTMFSFOJFNFOUEFTBMBOHVF
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TJMFTVKFU OÊUBJUQBTTJESBNBUJRVF
QSËUFSBJFOUÆSJSF#POOPNCSFEFQSÊTFOUBUFVSTEFMBUÊMÊWJTJPOGSBOÉBJTF
QVCMJRVFPVQSJWÊF
VUJMJTFOU
EFQVJTCFMMFMVSFUUFVOGSBOHMBJTDPNQMÍUFNFOUJOTJQJEF
PÜMFTNPUTFUFYQSFTTJPOTBOHMBJTFTOFWFVMFOU
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NBJTPO*MTTPOUTPVWFOUFOUSF1BSJTFU/FX:PSLQPVSWPJSMFVSQSPHÊOJUVSFTVJWSFEFTDPVSTEBOTUFM
DPMMFHFou VOJWFSTJUZ.
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VOJWFSTJUÊ
FOUSFQSJTF
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MBMBOHVFVUJMJTÊFÊUBJU
MBOHMBJT
BMPST RVF MB MBOHVF PGGJDJFMMF EV TQPSU FTU MF GSBOÉBJT -PSTRVF )JEBMHP
NBJSF EF 1BSJT
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GBWFVSEFT+FVY0MZNQJRVFTEF
MFTMPHBOÊUBJUj (PUP1BSJTv
BMPSTRVFMBMBOHVFPGGJDJFMMFEFT+FVY
PMZNQJRVFT FTU MF GSBOÉBJT " MVOJWFSTJUÊ %FTDBSUFT
FO QMFJO DPFVS EF 1BSJT
MFT ÊDIBOHFT QVJT MFT
QVCMJDBUJPOTTFGBJTBJFOUFOBOHMBJTMPSTEVODPMMPRVFEFNÊEFDJOF
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0S MB 'SBODPQIPOJF FTU WJWBOUF 'PSUF EF QMVT EF NJMMJPOT EF MPDVUFVST
FMMF FTU MB TFDPOEF
MBOHVFBQQSJTFEBOTMFNPOEF
HSÄDFBVQMVTHSBOESÊTFBVEFMZDÊFTFUEBMMJBODFTBVNPOEF-BOHVFEF
MBEJQMPNBUJF
EVTQPSUFUEFMBDVMUVSF
MF'SBOÉBJTFTUIPOPSÊTVSMFTDJORDPOUJOFOUT%BOTMFT#BMLBOT
les consignes à la QPTUF
EBOTMFTUSBJOTPVMFTNBHBTJOTFTUFODPSFTPVWFOUEBOTMBMBOHVFEF.PMJÍSF
.BJTDFMBTFNCMFBWPJSÊUÊTDJFNNFOUPVCMJÊEFOPTUËUFTQFOTBOUFT
QBSQIJMPBNÊSJDBOJTNFFUQBS
QFSUFEJEFOUJUÊ
2-FjNJMMFGFVJMMFvBENJOJTUSBUJGFUÊNJFUUFNFOUUFSSJUPSJBMVOFBSNFDPOUSFMBOBUJPO
-F NPEÍMF KBDPCJO GSBOÉBJT FTU ÊHBMFNFOU NFOBDÊ QBS MF NPSDFMMFNFOU QSPHSFTTJG EV UFSSJUPJSF
GSBOÉBJT
EFQVJTNBJOUFOBOUQSFTRVFRVBSBOUFBOT
"GJOEFEÊDFOUSBMJTFSMFTBDUJWJUÊTÊDPOPNJRVFTFUMFTDFOUSFTEFEÊDJTJPO
M&UBUDFOUSBMBWBJUEBOT
MFTBOOÊFTQSPDÊEÊÆMBDSÊBUJPOEFTWJMMFTOPVWFMMFTFUEFTNÊUSPQPMFTEÊRVJMJCSF-FTDJORWJMMFT
OPVWFMMFTRVJTPOUOÊFTEBOTVOSBZPOEFLJMPNÍUSFTBVUPVSEF1BSJTBWBJFOUQPVSNJTTJPOEFDBQUFS
MFTDSÊBUJPOTEFNQMPJFUMFTDBOEJEBUTBVMPHFNFOU
EBOTVODPOUFYUFEFGPSUF DSPJTTBODF FUEFYPEF
SVSBM 1SFTRVF DJORVBOUF BOT QMVT UBSE
MF CJMBO FTU NJUJHÊ TJ Æ $FSHZ1POUPJTF QMVT EF EFT
IBCJUBOUTFYFSDFOUMFVSNÊUJFSEBOTMBNËNFBHHMPNÊSBUJPO
MFTWJMMFTEF2VFOtinen:WFMJOFTPV&WSZ
WPJFOUDIBRVFNBUJOMBNBKPSJUÊEFMFVSTIBCJUBOUTTFEJSJHFSWFST1BSJT
BDDFOUVBOUMFTNPVWFNFOUT
QFOEVMBJSFT2VBOUBVYNÊUSPQPMFTEÊRVJMJCSF
TPJUMFTWJMMFTEFQSPWJODFGPSNBOUVODFSDMFEBOTVO
SBZPOEFÆLJMPNÍUSFTBVUPVSEF1BSJT
FMMFTTFTPOUEÊWFMPQQÊFT
NBJTOPOUQBTFNQËDIÊMFT
GMVYNBTTJGTEFQSPWJODJBVYEFTJOTUBMMFSFOSÊHJPOQBSJTJFOOF%FQMVTJMZBDFSUBJOFTEFDFTWJMMFTRVJ
TPOUEFWÊSJUBCMFTQPVNPOTEFMFVSSÊHJPO FY5PVMPVTFESBJOFEFTNPVWFNFOUT QFOEVMBJSFTJOUFOTFT
EFUPVUFTMFTWJMMFTNPZFOOFTEBOTVOSBZPOEFLJMPNÍUSFT
.BJT QMVT FODPSF RVF DFT QÔMFT NÊUSPQPMJUBJOT
DFTU MB SÊHJPOBMJTBUJPO RVJ B GBJU ÊDMBUFS MFT
UFSSJUPJSFT $SÊÊFT FO
MFT SÊHJPOT POU PCUFOV FO TPVT 'SBOÉPJT .JUUFSSBOE EFT QPVWPJST
ÊUFOEVT EPUÊFT EVOF BTTFNCMÊF EÊOPNNÊF $POTFJM SÊHJPOBM
MFT SÊHJPOT DPOUSÔMFOU MB WJF
ÊDPOPNJRVFFUQFVWFOUDPOTUSVJSFEFTMZDÊFTFUEFTEJTQFOTBJSFT.ËNFTJFMMFTPOUÊUÊSFHSPVQÊFTFO
FO NÊHBSÊHJPOT
QMVT DPOGPSNFT Æ MB UBJMMF FU BV QPJET DSJUJRVF EFT SÊHJPOT BMMFNBOEFT PV
FTQBHOPMFT
MFVST BTTFNCMÊFT FU GPODUJPOOBJSFT DPOUJOVFOU EÊUFOESF MFVST QSÊSPHBUJWFT &O PVUSF
MBVHNFOUBUJPOEFMBUBJMMFEFTSÊHJPOTGSBOÉBJTFTOBQBTFNQËDIÊEFNFUUSFBVEFWBOUEFMBTDÍOFle
EÊCBUTVSMBGJOEFTEÊQBSUFNFOUT/ÊTEVNPEÍMFKBDPCJOEF
MFTEÊQBSUFNFOUTTPOUEFQVJTEFVY
TJÍDMFT MF SPVBHF QSJODJQBM EF MB QPMJUJRVF EV UFSSJUPJSF FO 'SBODF *MT SÍHMFOU MFT RVFTUJPOT EBJEFT
TPDJBMFT
EFWPJSJFTFUTPOUSFTQPOTBCMFTEFTDPMMÍHFTFUEFTNBUFSOJUÊTMFTTVQQSJNFSSFWJFOESBJUOPO
TFVMFNFOU Æ SFOESF MFT UFSSJUPJSFT QMVT JOÊHBVY
NBJT BVTTJ Æ BDDFOUVFS MB EFTUSVDUJPO EV NPEÍMF
KBDPCJFOGSBOÉBJT
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euroQÊFO
FODBTTBOUMFNPEÍMFTPDJBMFUUFSSJUPSJBMGSBOÉBJT
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$FUUFMFOUFÊSPTJPOEFMBDPIÊTJPOEVUFSSJUPJSF
TPVUFOVFQBSM6&FUEJSJHÊFQBSMBENJOJTUSBUJPO
GSBOÉBJTF
BDSÊÊEFHSBOEFTJOÊHBMJUÊTUFSSJUPSJBMFT1JSF
DFUUFÊWPMVUJPODSJUJRVBCMFBGBJUÊNFSHFSDFRVF
"-&9*45306%&: LJEFOUJUFOBUJPOBMFGSBOÉBJTF et la culture globale
MPOBQQFMMFQVEJRVFNFOUFO'SBODFMFTjUFSSJUPJSFTEÊMBJTTÊTv-FHÊPHSBQIF$ISJTUPQIF(6*--:
EBOT
« MB'SBODFQÊSJQIÊSJRVF v
EÊNPOUSFBENJSBCMFNFOUDPNNFOUDFQSPDFTTVTEÊNJFUUFNFOUUFSSJUPSJBM
JTTVEFMBNPOEJBMJTBUJPOBQQMJRVÊFEFQVJTRVBSBOUFBOT
BQFSNJTMÊNFSHFODFEFUFSSJUPJSFTEÊMBJTTÊT*M
FYQMJRVFBVTTJEBOTTPOPVWSBHFRVFMBMJHOFEFGSBDUVSFFOUSFWPUFEBEIÊTJPOÆMBNPOEJBMJTBUJPOFU
WPUFQSPUFTUBUBJSFEFSFKFUEFMBNPOEJBMJTBUJPO
OFQBTTFQBTQBSMFTCBOMJFVFTEPOUMFTIBCJUBOUTTPOU
BVTTJMJÊTRVFDFVYEFTDFOUSFTWJMMFTÆMBNPOEJBMJTBUJPO
NBJTFOUSFDFTEFVYUFSSJUPJSFTVSCBJOTFUMFT
NJMJFVYSVSBVY-FTQMVTQBVWSFT
IBCJUBOUTWJMMBHFTFUQFUJUFTWJMMFTFO[POFSVSBMF
TPOUDFMMFTEFTMBJTTÊT
pour DPNQUFEFMBNPOEJBMJTBUJPO (VJMMZ
5PVT DFT QSPDFTTVT FO DPVST POU BNFOÊ Æ MÊNFSHFODF EF WÊSJUBCMFT j [POFT EF OPOESPJU » RVJ
EFQVJTQMVTEFUSFOUFBOTTPOUMFDBVDIFNBSEFTBVUPSJUÊT%BOTDFSUBJOFTCBOMJFVFTEF1BSJT
-ZPOPV
.BSTFJMMF
BVYBCPSETEFTDJUÊT
MFTUSBGJRVBOUTEFESPHVFDPOUSÔMFOUMFRVBSUJFS
HSÄDFÆVOFÊDPOPNJF
MPDBMFDMBOEFTUJOFMPSTRVFMBQPMJDFWFVUZSÊUBCMJSMPSESF
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FODPSFEFTJODFOEJFTEFWPJUVSFTFO
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NBJT
DIBRVFGPJTFOSFUBSE+BDRVFT$IJSBDDSÊFMFTj[POFTGSBODIFTvQFOTBOUBJOTJFOCBJTTBOUMFTDIBSHFT
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MVUJMJTBUJPOEFQISBTFTBVWJUSJPMMFNJOJTUSF$IFWÍOFNFOUQBSMBJUEÊKÆFOEFTjTBVWBHFPOTvRVJ
QFVQMFOU DFT [POFT
MF QSÊTJEFOU 4BSLP[Z EJU RVPO WB j OFUUPZFS DFT RVBSUJFST BV LÅSDIFS v 1FJOF
QFSEVF
DBSEBOTMB'SBODFEF
MBCTFODFEBVUPSJUÊDFOUSBMFOBGBJURVFMBJTTFSTFEÊWFMPQQFSDFT
[POFTEFOPOESPJUFOUÄDIFTEIVJMF
B3ÊTVSHFODFEFTSÊHJPOBMJTNFTDPNNVOBVUBSJTUFT
-BVUSFEBOHFSNFOBÉBOUEBOTTFTCBTFTMFNPEÍMFKBDPCJOGSBOÉBJTTFUSPVWFEBOTMÊNFSHFODFEF
QMVTFOQMVTBGGJSNÊFEFTSÊHJPOBMJTNFT$FSUBJOTFYJTUFOUEFQVJTMPOHUFNQT DPSTFFUCSFUPO
EBVUSFT
TPOUBQQBSVTQMVTSÊDFNNFOU MBMJHVFTBWPJTJFOOF
NBJTUPVTWPJFOUEBOTMFGÊEÊSBMJTNFFVSPQÊFOVOF
TPSUJFEFM&UBUOBUJPORVJQFSNFUUSBJU
TVSMFNPEÍMFTMPWÍOFPVDBUBMBO
VOFJOEÊQFOEBODFQSPDIBJOF
%ÊGFOTFFUJMMVTUSBUJPOEFTMBOHVFTSÊHJPOBMFT
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MB OBUJPO GSBOÉBJTF SFQPTBJU TVS j VOF IJTUPJSF DPNNVOF FU VOF MBOHVF VOJRVF v 0S GPSDF FTU EF
DPOTUBUFSMBDPODVSSFODFEFQMVTFOQMVTGPSUF
TVSMFUFSSJUPJSFOBUJPOBM
EFMBOHVFTSÊHJPOBMFTQPVSUBOU
DPNCBUUVFTQBSMB3ÊQVCMJRVFBV9*9TJÍDMF
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FOTFJHOÊF
TVSM*MFEFCFBVUÊ
DPNNFTFDPOEFMBOHVFÊUSBOHÍSF-FDPSTFFTUBVTTJVUJMJTÊPGGJDJFMMFNFOU
QBSMFTÊMVTEFDFUUFSÊHJPOBVTFJOEFM"TTFNCMÊFUFSSJUPSJBMFDPSTF%VOFGBÉPONPJOTGPSUF
NBJTUout
BVTTJ SFDPOOVF QBS MFT BVUPSJUÊT
MB MBOHVF CSFUPOOF B BDRVJT RVFMRVFT ESPJUT OPO OÊHMJHFBCMFT -F
CSFUPOFTUVUJMJTÊEBOTMFTÊDPMFTEJUFTjEJXBOv
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NBJOUFOBOUÊMFWÊBVSBOHEFSÊHJPOÆQBSUFOUJÍSFEBOTMFOPVWFBVTDIÊNBFVSPQÊFO
MFTBTTPDJBUJPOT
DVMUVSFMMFTFOMBOHVFPDDJUBOFQVMMVMFOU&MMFTPOUVOSFMBJTÆUSBWFSTMFTMJCSBJSJFTPÜMFT ouvrages sur
MIJTUPJSFEFMB$BUBMPHOFTPOUEJGGVTÊTQSFTRVFFYDMVTJWFNFOU
5PVUDFMBBNÍOFVOFTPSUFEFSFQMJEVNPEFEFWJFEBOTDFTSÊHJPOT&NNBOVFM50%%BWBJUEÊKÆ
BOBMZTÊEBOTj-JOWFOUJPOEFMB'SBODFvRVFEBOTMFTSÊHJPOTÆGPSUQBUFSOBMJTNFMB UFOEBODFBVSFQMJ
TVSTPJGBNJMJBMFUSÊHJPOBMTPQÊSBJU-FQBZTCBTRVFFOFTUVOFYFNQMFQSPCBOU-FTMPJTJST DIPSBMFT
GPPUCBMM
DPSSJEBTFUD
TFEÊSPVMFOUFOUSFSÊHJPOBVYFUEBOTEFTBTTPDJBUJPOTCBTRVFT
1MVT HÊOÊSBMFNFOU
MB HÊOÊSBMJTBUJPO EV SFQMJ TVS TPJ
QBS PQQPTJUJPO Æ VOF NPOEJBMJTBUJPO
JNQPTÊF
QBTTFTPVWFOUQBSMBEÊGFOTFEFTWBMFVSTFUDPVUVNFTSÊHJPOBMFT-FTQSPEVJUTEVjUFSSPJSv
EV
jQBZTv
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BVTTJMÆQPVSNBSRVFSMFTEJGGÊSFODFTSÊHJPOBMFT1BSFYFNQMF
MBjCJÍSFDPSTFvPVMFj#SFJ[I$PMBv
BV
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TF TPOU JOTUBMMÊT DPNNF NBSRVFVST EJEFOUJUÊ
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PVUSF
MBTQIÍSFEFTMPJTJSTFUBDUJWJUÊTFYUSBQSPGFTTJPOOFMMFTPOUBNFOÊMFYQMPTJPO
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BOOÊFT
EFTGFTUJWBMTUSÍTSÊHJPOBMJTUFT&O#SFUBHOFMFGFTUJWBMEFTj7JFJMMFT$IBSSVFTvTFGBJUGPSUEF
EÊWFMPQQFSMJEFOUJUÊDFMUFQBSUPVUFO'SBODF
MFT#SFUPOTTFSFUSPVWFOUEBOTMFTj'FTU/P[vMFTBNFEJ
TPJSBGJOEFEBOTFSTVSEFTSZUINFTFUEFTNÊMPEJFTRVJFYJTUFOUFO#SFUBHOFEFQVJTEFTTJÍDMFT
2.POUÊFEFTDPNQÊUFODFTQPMJUJRVFTEFTSÊHJPOBMJTNFT
-FT $PSTFT POU SÊVTTJ Æ PCUFOJS HSBEVFMMFNFOU EF ESPJUT JNQPSUBOUT EBOT MB 3ÊQVCMJRVF
*ODPSQPSÊFÆMB'SBODFFO
MB$PSTFBUPVKPVSTDVMUJWÊTPOJOTVMBSJUÊFUTPODBSBDUÍSFQBSUJDVMJFS*M
OFTU EPOD QBT TVSQSFOBOU RVBQSÍT EFT EÊDFOOJFT EF UFSSPSJTNF SÊHJPOBMJTUF '-/$
MB $PSTF TPJU
BVKPVSEIVJVOFSÊHJPOÆTUBUVUQBSUJDVMJFS-"TTFNCMÊFUFSSJUPSJBMFBEFTESPJUTÊUFOEVTFMMFDPOUSÔMF
MÊDPOPNJFEFMBSÊHJPONBJTBVTTJBMBQSÊSPHBUJWFEFMFWFSMFTJNQÔUTTVSTBSÊHJPO%FQMVT
MB langue
DPSTFFTUVUJMJTÊFEBOTMBENJOJTUSBUJPO
"VQBZTCBTRVFGSBOÉBJT
JMOZB QBTDPNNF EFMBVUSFDÔUÊEFMBGSPOUJÍSF FTQBHOPMF
EFTUBUVU
SÊHJPOBM.BJTMBDVMUVSFCBTRVFFTUPNOJQSÊTFOUF
CONCLUSION
-BHÊPHSBQIF#ÊBUSJDF(JCMJODPOTUBUFRVFO'rance : « 2VBOEVOFQBSUJFEFMÊMFDUPSBUQPQVMBJSF
EF HBVDIF EFNBOEBJU RVPO MVJ QBSMF EF MB j nation v
MB HBVDIF MVJ SÊQPOEBJU j 3ÊQVCMJRVF v
TBOT
TBUUBRVFS FO QSPGPOEFVS BVY EJGGJDVMUÊT EF MB WJF RVPUJEJFOOF OJ Æ DFMMFT EFT KFVOFT EF MB TFDPOEF
HÊOÊSBUJPOJNNJHSÊFQPVSRVJMÊHBMJUÊFUMBGSBUFSOJUÊEFMBEFWJTFSÊQVCMJDBJOFOÊUBJFOURVFEFTNPUT »
-BVUFVSQPJOUFMBTÊHSÊHBUJPOTPDJPTQBUJBMFÆUSBWFSTMFMPHFNFOUFUMFNQMPJ
WÊSJUBCMFj TÊQBSBUJTNF
UFSSJUPSJBMRVJGBWPSJTFMFQSPDFTTVTEFTÊQBSBUJPOEBWFDMBOBUJPO »
"-&9*45306%&: LJEFOUJUFOBUJPOBMFGSBOÉBJTF et la culture globale
-B'SBODFFTUEPODBSSJWÊFÆVOTUBEFPÜMVOJUÊSÊQVCMJDBJOFFTUDPOGSPOUÊFÆEJWFSTGBDUFVSTEF
fractionnement DPNNVOBVUBSJTNFT
SÊHJPOBMJTNFT FU JNQÊSJBMJTNF DVMUVSFM ÊUBUTVOJFO -F QSPKFU
SÊQVCMJDBJO
BSDCPVUÊ TVS VOF MBÐDJUÊ Æ SÊJOWFOUFS
OF QSPQPTF QMVT BVY KFVOFT HÊOÊSBUJPOT VO
QSPHSBNNFDPIÊSFOUFUQPSUFVS
4J MFT EJSJHFBOUT QPMJUJRVFT OF QBSWJFOOFOU QBT Æ SÊBGGJSNFS MFT WBMFVST EF KBDPCJOJTNF FU E
VOJWFSTBMJTNFEFMB3ÊQVCMJRVFGSBOÉBJTF
MBTPDJÊUÊTFSBDPOGSPOUÊFÆEFTGSBDUJPOOFNFOUTEFQMVTFO
plus intenses.
3&'&3&/$&4
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸͉̈́̾̓͊́͊͋͌̽
̸͍͉͆͏̸͌͊̓́͆͏̸̸̸̸͇̻͇̹͉́͆̈́͆́́̽̾͆͋́͋̾͋́̈́̈́͆̓͌̈́͋͌
͉̾̀́̾ͅ
͈Ͱͽ͵ͷͳ
ͼͳΒͪͶͳͼͽͳ͵ͳͺͻͰͷͳΒͰͻ ̈́ͳͰͶ̿ͼͺͰͳͲΒͪͬͳΒͰͯͪΒͰt͍ͻͪ;ͼ͵ͪͼͪͯͪ
ͷ;ͶͽͳͰͽͳ͵ͪͪͳΒͪi
ͯͯͪΒ;ΕͳͪͺͷͰ;ͪͷͰΔͰ;ͭͻͪΌͪͳͷͪ͵Βͳͼ;ͫͻͪͳͶͳͼ;ͬͰͻͰͼͽͿͻͪ;
ͼ͵ͭͪͻͯͪt̿ͰͶͰͶͳͬͳͽͳͶͳͰi
̈́ͪͳͳͲͪͷͪͿͻͪ;ͼ͵ͳͪͳ
͵ΒͳͼͰͻͪͲͬͳΒͪ;ͺͻͰͯͼͪͯͰͻͳͼͽͳΒͪͳͲͪͳΒͷ͍ͻͪ;ͼ͵Ͱ
ͯͽͪͯͬͻͼͽͳ;͵ͻͰΔͰ
ͺͳΔͰͯͪͼͰͻͪͼͺͪͯͪͳͭͯͳͪͺͻͶͭͬͰ͵ͪͼͺΒͪͬͷͯͬͪͼͳͶ͵ͪ
ͿͰͷͰͪ;Ϳͻͪ;ͼ͵ͷͯͻ;ͽͬ;ͪΒͺͻͰ
ͼͬͰͷͪͫͻͲͳͷͻͪͲͬΒͰͷΒͰͯͰͬͻͼͽͰͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͷͪ
ͰͺͼͻͰͯ ;ͬͰͲͰͳͷ ͳͲ ̸͊̽ Ͳͪͽͳͷ
ͼͪ ͳͼͶͪͷͳͲͪͳΒͷ ͯͰͶͬͪ Ϳͻͪ;ͼ͵Ͱ ͽͰͻͳͽͻͳΒͰ
;ͭͶͪͬͷ
ͺͰͻͳͿͰͻͳΒͪͬͰͶͳ͵ͳͭͻͪͯͬͪ
͋Ͱͼ;ͯͬͰͺΒͪͬͰͯͼͪͷͭͺͰͽ͵ͪͼ;ͺͻͽͰͿͻͪ;ͼ͵ͷͷͯͰͶ;
ͲͪͼͬͪͷͪΒͪ͵ͫͳͼ͵ͷ
ͰͽͻͪͶͳͲͷ;ͳͪͰͶ;¢ ͵ΒͳΒͰͯͫͻͯͰͿͳͳͼͪͳͼͽͻͳͪͻ̾ͻͰͼͽ͉Ͱͪ¢ tΒͰͯͭΒͰͲͳ͵ͪ
ΒͰͯͰ
ͪͳΒͰi ͋ͪΒͻͰͺ;ͫͶͳ͵ͪͼ͵ͳͷͯͰͶΒͰͷͭ;ΕͳͯͪͼͰ
ͯ
ͻͪͲͬͳΒͪͳͽͰͭͻͪͳΒͪtͪͿͻͪ;ͼ͵ͳ
ͪͳi͍ͻͪ;ͼ͵͉ͪͰͺ;ͫͶͳ͵ͪΒͰ;ͼͺͰͶͪ
ͪ͵ͯͰͰͳΒͪͺͶͳͽͳ͵ͰͫͻͫͰ
ͯͪ;ΒͰͯͳͳͼͬͰͺͶͳͽͳ͵Ͱ
ͺͻͯͳͰ
ͼͬͰ ͻͰͭͳͰͳͼͬͰͻͰͶͳͭͳΒͰ
͵ͺͻͳͳͺͪΒͰͯͪ͵ͼͽͳͺͻͪͬͪͳ ͵ͰͽͻͪͶͭ
ͼͰΕͰͭ
ͼͽ;ͫͪ͵ΒͳΒͰͫͳͪͰͶtΒͰͯͳͼͽͬͰͰͳͰͯͰΓͳͬͰͻͰͺ;ͫͶͳ͵Ͱi
̸Ͷͳͽ͵ͷͺͼͶͰͯΔͳͯͬͪͯͰͼͰͽͭͯͳͪ
ͪͳͪͶͳͼ;ͬͰͻͰͳͽͰͽͫͳΒͰͪͺͪͯ;ͽͼͪͼͬͳͼͽͻͪͪ
́ͲͪͯͪͳͪͶͭͳͬͪ
ͯͼͽͻͪͰͭͶͫͪͶͰ͵;Ͷͽ;ͻͰͪͷͪ͵ͻͻͰͭͳͪͶͷͳͬ;
ͯͼͽͻͪͰͼͬͳ
ͽͳͺͬͪ͵ͷ;ͳͽͪͻͳͲͷͪ
͏ͳΓͬͭͻͪͯͪΒͰͯͪ
;ͽΒͺͰͻͼͺͰ͵ͽͳͬͳ
ͺͻͰͯͼͽͪͬͳͼͶͰͯͰΕͰ ͺͳͽͪΔͰ͵ͪ͵ΕͰͪͳΒͪͷΕͳͯͪͯͻ
ͱͳͼͬΒ;ͼ;ͬͰͻͰͼͽͪͼͺͻͪͷͿͪͲͳͬͪ͵ͷ;ͳͽͪͻͳͲͪͷͪͳͭͶͫͪͶͳͲͪͽͻͼ͵ͳͺͻͰͼͪ
͉̓͌͐͆̾̾͐́͡ ͳͯͰͽͳͽͰͽ
Ϳͻͪ;ͼ͵ͳͷͯͰͶ
ͷ;Ͷͽͳ͵;Ͷͽ;ͻͪͶͳͲͪͷ
͵ͷ;ͳͽͪͻͳͲͪͷ
ͭͶͫͪͶͳͲͪͳΒͪ
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ1
͌ͳͬͰͻͲͳͽͰͽ;̹Ͱͭͻͪͯ;
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
͇ͯͰΓͰΔͰͲͪͼͳͶͭͳΒ;
̸͉͇͆̽
̸͆͏̸̸͚́́̾͌͆͠ͅ͏̸͇́͆̈́͆́
͇͇̽͆͊́–̸̸͚̺̺͇̻́̀̾͌̓͆͋́͋͋́͆́ͅ
̸̸̸̺̺͇̻͈͉͈̓̈́́͋͋́͆́͊͋͌
̸̸͊̿̾͋̓: ͌ͻͪͯ;ΕͰͷͺͻͳ͵ͪͲͪͽͳͻͰͲ;ͶͽͪͽͰ͵ΒͰͼͷͺͻͳ͵;ͺͳͶͳ;͵ͬͪͶͳͽͪͽͳͬͷͳͼͽͻͪͱͳͬͪΔ;
ͼͺͻͬͰͯͰͷͪͽͰͻͳͽͻͳΒͳͭͻ̹ͪͯͪͰͭͻͪͯͪ͌ͲͳͷͪΒ;Εͳ͵ͪͺͶͪͲ;ͽͪ͵;ͪ͵ͰͽͰ͵ΒͰͼͰ;͊ͻͫͳΒͳͬͰΕ
ͯͰͰͳΒͪͷͪ ͼͺͻͬͯͰ ; ͼͳͶ͵ͳͷ ͳͼͽͻͪͱͳͬͪΔͳͷͪ ͯͻ;ͽͬͰͰ ͼͽͻ;͵ͽ;ͻͰ ͺͯ ͻ;͵ͬͯͼͽͬͷ
ͺͻͿͯͻͅͶͪͯͰͪ̈́ͪͲͳΕͪ
ͼͷͳͼͶͳͶͳͼͷͳͲͺͳͽͪΔͪ͵Βͪͼ;ͪͷͷͭ;ΕͳͶͪͷͰͽͯͶ͵;ͽͻͳͪ
ͭ;ͶͪͳΒ;ͺͻͳͼͽ;ͺ;ͬͻͰͯͼͰͻͳΒͰͽͪͳΒͰ̽ͰͪͬͰͯͰͭͳͪͰͭͳͼͽͻͪͱͳͬͪΔͪͯͼͳͼͰͪͻͪͲ;
ͷͰͬͪΔͰͺͳͽͪΔͪͰͽͳ͵ͳ ͪͳͪͶͳ
ͯͼͪ̓͵ͻͰͽ
;ͪͰͷͳͼͽͻͪͱͳͬͪΔ;ͼͷ͵ͬͪͽͳͽͪ
ͽͳͬͪͺͻͳͼͽ;ͺ;ͺͻͰͯͳͶͳͼͻͰͲ;ͶͽͪͽͳͷͪͯͫͳΒͰͳͷ;ͲͺͷΕ͵ͬͪͶͳͽͪͽͳͬͰͷͰͽͯͶͭͳΒͰ͋ͪ͵ͼͰ
ͳͲͳͼ͵ͪͲͪΒͪͬΓͪΒ;͵ͪͺͰͽͪ͵ͳͼͬͪͪͰͭ͵ͬͪͶͳͽͪͽͳͬͭͺͻͳͼͽ;ͺ͉ͪͰͲ;Ͷͽͪͽͳͺ͵ͪͲ;Β;ͻͪͲͬͻ
ͼͼͽͳͬͳͰͲͪͼͽ;ͻͪͲ;ͷͰͬͪΔͳͷͪͪͬͰͯͰͳͳͼ͵ͪͲͪ
ͯͼͳͽͰͻͺͻͰͽͪͳΒͰ;ͶͭͰͰͽͳͳͽͰͽͪ
ͳͪͳΒͰ;ͯͻ;ͽͬͰͷͱͳͬͽ;
͉̓͌͐͆̾̾͐́͡: ͪͳΒͪ
Ͱͽͳ͵ͳͯͼͳ
͵ͬͪͽͳͽͪͽͳͬWFSTVT ͵ͬͪͶͳͽͪͽͳͬ
ͬͻͰͯͼͪͻͳΒͰ
ͽͪͳΒͪ
̺͇͌̽
͉ͪͲͶͳ͵ͪ ͳͲͷͰΌ; ͵ͬͪͽͳͽͪͽͳͬͭ ͳ ͵ͬͪͶͳͽͪͽͳͬͭ ͺͻͳͼͽ;ͺͪ ͺͻͰͯͼͽͪͬΓͪ ͼͬͪ͵ͪ͵ ΒͰͯ; ͯ
ͪΒͲͪͪΒͳΒͳͺͯͰͶͪ;;ͽͪͻͷͰͽͯͪͼͳͶ͵Ͱͪ;͵Ͱ͇ͬͪͻͪͲͶͳ͵ͪͼͰͬͰͷͪͰͼͽͬͳͯͳ͵ͪ
ͺͻͰͺͻͰ͵ͪ;ͼͽͬͪͻͳͬͪΔ;ͲͪͯͪͽͳͳΓͰͬͪͳͼͽͻͪͱͳͬͪΔͪ́ͼͽͬͻͰͷͰͪ;ͺͽͻͰͫͪ͵ͬͪͶͳͽͪͽͳͬͳͳ
͵ͬͪͽͳͽͪͽͳͬͳ ͷͰͽͯͪ ͼͷͪͽͻͪ ͼͰ Ͱͺͯͷ ; ͼͷͳΓͪͬͪΔ; ͳ ͼͽͬͪͻͰΔ; ͺͽͳͷͪͶͭ
ͳͼͽͻͪͱͳͬͪ͵ͭͪͻͽͪ͋ͻͳͪͭ;ͶͪͳΒͪͼͰͼͽͭͪͬͳͯͳ͵ͪͺͱͰΓͻͰͰΔͰ͵ΒͰͫͳͽͻͰͫͪͶͯͪ
ͪͯͷͰͼͽͳ Ͱͯͼͽͪͽ͵Ͱ ͺͻͳͼ;ͽͰ ; ͼͶ;ͪΒ; ͺͻͳͷͰͰ ͼͪͷ ΒͰͯͰ ͷͰͽͯͰ ̹ͰͲ ͫͲͳͻͪ ͪ Ͱͼͽͪ ͳ
ͯͰ͵ͶͪͻͪͽͳͬͪͳͼͽͳͪΔͪͰͺͯͼͽͳ;ͺͽͻͰͫͰͬͳͰͻͪͲͶͳͳͽͳͺͻͳͼͽ;ͺͪ
ͽͻͳͪͭ;ͶͪͳΒͪͼͰ
ͻͰͶͪͽͳͬͻͰͽ͵ΒͪͬΓͪ;ͳͼͽͻͪͱͳͬͪ͵Βͺͻͪ͵ͼͳ͆
ͪͼͪͷͷͺͰͽ͵;ͷͻͪͷͺΒͪͼͳͽͳͯͼ
ͺͻͰͷͪͬͷͺΒͷ;;ͼͶ;ͪΒ;ͪͰͭͳͼͽͻͪͱͳͬͪΔͪ
ͯͼͪͳΔͰͰͺͻͳͷͰͰ
1
GJMJQPWJDCP[JEBS!HNBJMDPN
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͯͽͻͳͪͭ;ͶͪͳΒͷͺͯͻͪͲ;ͷͰͬͪͷ͠ͳ͵ͬ +JDL
ͯͻͰΌͰΔͰͺΒͷͪ2 ̓ͪͽͼͰͷͱͰͬͳͯͰ
ͽͳ
ͽͻͳͪͭ;ͶͪͳΒͪ ͺͯͻͪͲ;ͷͰͬͪ tͺͪͻͪͶͰͶͳi ͺͻͳͼͽ;ͺ ͯͪͽͷ ͯͻ;ͽͬͰͷ ͿͰͷͰ; ͺͷΕ;
ͬͳͰͻͪͲͶͳͳͽͳͷͰͽͯͪ͆ͪ͵ͯͫͳΒͰͳͻͰͲ;ͶͽͪͽͪͯͼͳͼͰͼ;ͯͼͪͲͪΒΒͺͶͯͼͽͳͼͬͪ
͵ͭtͲͪͼͰͫͭiͺͻͳͼͽ;ͺͪ
ͯͼͪͳͪ ͺͻͳͷͰͰ;ͳͼͽͻͪͱͳͬͪΔ; ͯͻͰΌͰͭͺͻͰͯͷͰͽ͇ͪͳ
ͭͶͰͯ ΒͰ ͯͪ ͪ;ͽͻ ͬͪ͵ͬ ͼͬͪͽͪΔͰ ͽͻͳͪͭ;ͶͪͳΒͰ ͪͬͯͳ ; ͵ͽͰ͵ͼͽ; ͺͻͫͶͰͷͪ ͬͪͶͳͯͼͽͳ
͆ͪͬͰͯͰͳ͵ͪ͵ͰͲͪͳͯͪͼͰͺΒͪͷͽͻͳͪͭ;ͶͪͳΒͰ (JEFPO
ͼͽͻ .BUUIFXT3PTT
ͼͽͻ
ͷͱͰͭͻͪͳͳͽͳͪͳͼͽͻͪͱͳͬͪΔͰͺͻͫͶͰͷͪͬͪͶͳͯͼͽͳ̽ͪ͵ͶͰ
ͽͻͳͪͭ;ͶͪͳΒͪ
ͷͪ͵ͪͻ;ͬͷͼͶ;ͪΒ;
ͺͯͻͪͲ;ͷͰͬͪͯͪͼͬͪ͵ͪͷͰͽͯͪ ͵ͬͪͽͳͽͪͽͳͬͪͳͶͳ͵ͬͪͶͳͽͪͽͳͬͪ
͵ͻͰΕͰͯ
tͺͰͽ͵ͪi͵ͪ͵ͫͳͼͰͳͼͽͻͪͱͳͶͪͯͻͰΌͰͪͺΒͪͬͪ3 ͋ͻͳͪͭ;ͶͪͳΒͪ͵ͪtͼͻͰͯͼͽͬiͰͰͬͪͶͳͯ
ͼͽͳΒͪͬΓͪͼͰͳ;ͼͶ;ͪΒ;ͪͰͭͳͼͽͻͪͱͳͬͪΔͪ́ͺͪ͵
ͲͪͻͪͲͶͳ͵;ͯͺͷͰ;ͽͭͯͻͰΌͰΔͪ
ͪ
ͺͻͳͼͽ;ͺͯͶͳ͵;Β;ͯͻͰΌͰͰͼͺͰͳͿͳͼͽͳ
ͯͼͯͼͽ;ͺͪΔͪ
́ͷͪΒ;Εͳ ͪͬͰͯͰ ; ͬͳͯ;
ͷͻͪͷ ͻͰΕͳ ͯͪ ͼͰ ͪͪ ͪͷͰͻͪ ; ͻͪͯ; Ͱ ͷͱͰ ͼͬͪͽͳͽͳ ͵ͪ
ͺ͵;ͪΒtͯͺ;Ͱi ͺͼͽΒͰΕͳ͵ͬͪͽͳͽͪͽͳͬͳͳͼͽͻͪͱͳͬͪΔͪ4 ͻͪͯͳͼͽͬͪͻͰΔͪͳͯͰͪͶͪͽͻͳͪͭ;
ͶͪͳΒͰ͈ͼͽΒͳͰ͵Ͷͳ͵ͻͪͲͶͭͪͲͪͽͼͰͪͰ͵ͬͪͶͳͽͪͽͳͬͳͼͽͻͪͱͳͬͪΔͰ
ͳΒͰΕͰͷͻͰͲ;Ͷ
ͽͪͽͰ ͺͻͳ͵ͪͲͪͽͳ ; ͬͷ ͻͪͯ;
Ͱ ͷͱͰ ͼͬͪͽͳͽͳ ͵ͪ ͼͽͻͰͷΓͰΔͰ ͵ͪ ͺͷͰ;ͽͷ ͷͰͽͯͶ͵ͷ
ͳͯͰͪͶ;͈ͻͬͳͻͪͲͶͭͺͻͪͶͪͲͳͷ;ͺͻͳͻͯͳͪͻͽͪ ͯͳͲͪΒͪ
ͪͰͭ͵ͬͪͶͳͽͪͽͳͬͭͳͼͽͻͪͱͳ
ͬͪΔͪ
͵ΒͰ ΒͰ ͺͼͽͪͬΓͰ ͳ ͯͻͰΌͰ ͼͬͪͷͪ ͵ͬͪͽͳͽͪͽͳͬͭ ͳͼͽͻ;ͷͰͽͪ ͪ͵ͰͽͰ
͇ ΒͰ
ͽͳͷͰͯͰͿͳͳͼͪͳͰͺͻͰͯͼͽͪͬΓͪͼͪͷͼͽͪͶͳͺͻͳͼͽ;ͺͳͼͽͷͺͻͰͯͷͰͽ;ͳͼͽͻͪͱͳͬͪΔͪͺͷΕ;
;ͺͽͻͰͫͰͯͻ;ͭͰͷͰͽͯͰ̽ͻ;ͭͳͻͪͲͶͭͳͰͯͷͰͽͳͳͳΓͰͬͳͪͰͭͳͼͽͻͪͱͳͬͪΔͪ
͵ΒͰΒͰͺͻͰͬͪͼ
ͯͲͪͷͳΓͰ͵ͪͺ͵;ͪΒ͵ͻͳͽͳ͵ͭͳͼͺͳͽͳͬͪΔͪͺͻͳͷͰͰ͵ͬͪͽͳͽͪͽͳͬͰͷͰͽͯͶͭͳΒͰ;
;ͽͬͻΌͳͬͪΔ;ͬͻͰͯͼͳͻͳΒͰͽͪͳΒͪ̽ͻ;ͭͳͷͻͰͳͷͪ
ͪͷͰͻͪͪͷΒͰͫͳͶͪͯͪͳͼͽͻͪͱͳͷͬͪͶͳ
ͯͼͽͳͼͽͻ;ͷͰͪͽͪ ͳͼ͵ͪͲͪ
͵Βͳͼ;͵ͻͳΕͰͳ;͵ͬͪͽͳͽͪͽͳͬͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪ
͌ͻͪͯ;ͺͯͺΒͷͷͬͪͶͳͯͼͽͳͺͯͻͪͲ;ͷͰͬͪͷͽͲͬ͵ͼͽͻ;͵ͽͳͬ;ͬͪΓͪͼͽ 5͆ͳ͵ͪ͵Ͱ
ͫͳͽͻͰͫͪͶͳͲͭ;ͫͳͽͳͳͲͬͳͯͪͯͪͼͰͪͪͺͻͫͶͰͷͪͽͳͲͪͳΒͪͬͪͶͳͯͼͽͳͭͻͪͳͪͬͪͳͼ͵Γ;ͳͬ
ͪͳͬͳͽͰͻͺͻͰͽͪͳΒͪ
ͯͼͻͪͲ;ͷͰͬͪΔͪͳͲͪͰΔͪ͵ΒͪͳͼͺͳͽͪͳͳͰͺͻͳͯͪΒ;ͳͼ͵ͪͲͳͷͪ
͵ͪͳͼͽͻ;ͷͰͽͳͷͪ
2
t5IJT LJOE PG USJBOHVMBUJPO JT MBCFMFE CZ %FO[JO
BT UIF CFUXFFO PS BDSPTT
NFUIPET UZQF
BOE
represents the most popular use of triangulation. *U JT MBSHFMZ B WFIJDMF GPS DSPTT WBMJEBUJPO XIFO UXP PS NPSF
EJTUJODUNFUIPETBSFGPVOEUPCFDPOHSVFOUBOEZJFMEDPNQBSBCMFEBUB'PSPSHBOJ[BUJPOBMSFTFBSDIFST
UIJTXPVME
JOWPMWF UIFVTF PG NVMUJQMFNFUIPETUP FYBNJOFUIFTBNF EJNFOTJPO PG B SFTFBSDIQSPCMFN'PS FYBNQMF
UIF
FGGFDUJWFOFTTPGBMFBEFSNBZCFTUVEJFECZJOUFSWJFXJOHUIFMFBEFS
PCTFSWJOHIJTPSIFSCFIBWJPS
BOEFWBMVBUJOH
QFSGPSNBODFSFDPSET5IFGPDVTBMXBZTSFNBJOTUIBUPGUIFMFBEFShTFGGFDUJWFOFTTCVUUIFNPEFPGEBUBDPMMFDUJPO
WBSJFT.VMUJQMFBOEJOEFQFOEFOUNFBTVSFT
JGUIFZSFBDIUIFTBNFDPODMVTJPOT
QSPWJEFBNPSFDFSUBJOQPSUSBZBMPG
UIFMFBEFSTIJQQIFOPNFOPOi +JDL
1979
ͼͽͻ
́ͯͻ;ͭͳͪ;ͽͻͳͽͻͳͪͭ;ͶͪͳΒ;ͯͬͯͰ;ͬͰͲ;ͼͺͻͫͶͰͷͷ
ͬͪͶͳͯͼͽͳ .BSWBTUJ
ͼͽͻ
.
3
͆ͰͷͪͷͯͬΓͺͻͼͽͻͪ;ͻͪͯ;͵ͪ͵ͫͳͼͷͺͻͳ͵ͪͲͪͶͳͻͪͲͶͳͳͽͪͯͻͰΌͰΔͪͺΒͷͪͽͻͳͪͭ;ͶͪͳΒͰ
4
̓ͪ ͽ ΕͰͷ ͺΒͪͼͳͽͳ ; ͪͼͽͪͬ͵; ͻͪͯͪ
ͷͳͼͶͳͷ ͪ ͯͰ ͳͼͽͻͪͱͳͬͪΔͪ ͯͻ;ͽͬͰͰ ͼͽͻ;͵ͽ;ͻͰ
ͼͺͻͬΌͰͳ ͪ ͽͰͻͳͽͻͳΒͳ ͍͉͊͠ ͳ ͊ͻͫͳΒͰ ͺͯ ͻ;͵ͬͯͼͽͬͷ ͺͻͿ ͯͻ ͅͶͪͯͰͪ ̈́ͪͲͳΕͪ ͯ ͵ͻͪΒͪ
ͼͪͷͯͰͼͰͽͳͭͯͳͪ99 ͬͰ͵ͪ
5
t͌ͬͷͽͳͺ;ͬͪΓͪͼͽͳͼͰͯͪΒͰͯͭͬͻͪͺͳͽͪΔͰ ͽͪͷͰͻͳͷͰͻͳͳͼͽͻ;ͷͰͽ
ͺͪͼͰͯͪͪͼͬͺͳͽͪΔͰ
ͪΒͰΕͰͼͻͰΕͰ͵ͪͯͰͿͳͳͳΒͪͬͪͶͳͯͼͽͳ;ͺͽͰi 'BKHFMK
2010
ͼͽͻ
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ: ͆ͪͻͯ
ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ
͈ͯͻ;͵ͬͯͼͽͬͷͺͻͿͯͻͅͶͪͯͰͪ̈́ͪͲͳΕͪͳͼͽͻͪͱͳͬͪΔͪͯͻ;ͽͬͰͰͼͽͻ;͵ͽ;ͻͰͼͺͻͬΌͰ
ͪͼ;ͯͭͯͳͰ͈ͻͬͳͼͽͻͪͱͳͬͪΔͰͼͺͻͬͰͯͰΒͰͪͽͰͻͳͽͻͳΒͳͰͶͰ͠;ͭͼͶͪͬͳΒͰ
ͪ͵ͪͼͳ
ΒͰΒͰͼͺͻͬΌͰͪͺͯͻ;Β;͊ͻͫͳΒͰ
ͳͭͯͳͰ -B[JǀJ1FØJǀ
ͼͽͻ
̽Ͱͪ͵ͰͽͰ
;ͪͬͰͯͰͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͯͼͳͼͰͳͪͺͳͽͪΔͰͬͻͰͯͼͳͻͳΒͰͽͪͳΒͪ͵ΒͰͼ;ͷͰͻͰͰ
ͺͷΕ;ͳͼ͵ͪͲͪ
ͯͼ ͯͭͬͻͪͿͻͷͳͻͪͳͪͼͬ;̈́ͳ͵ͰͻͽͬͰ ͼ͵ͪͶͰ -B[Jǀ
1FØJǀ
1FUSPWJǀ
1FUSPWJǀJ3BEPNBO
͆ͪͬͰͯͰͪ͵ͬͪͽͳͽͪͽͳͬͪͳͼͽͻͪͱͳͬͪΔͪ ͯͪͫͻͪͶͳ
ͼͷ͵ͪͺͰͽ;ͼͬ;ͪͰͭ͵ͬͪͶͳͽͪͽͳͬͭͳͼͽͻͪͱͳͬͪΔͪͲͫͭͲͪͪΒͪ͵ΒͳͳͷͪΒ;;ͯͷͪΕΒ
ͼͳͶͭͳΒͳ
ͯͼͲͫͭ͵ͽͳ;ͳͽͰͽͪͳͬͰͶͳͳͰ;Ͳͻͪ͵ͪͪ͵Βͳͷͪͼ;ͼͺͻͬΌͰͪ̿ͰΓͪ
ͪͷΒͰͫͳͶͪͯͪ͵ͬͪͽͳͽͪͽͳͬͪͳͼͽͻͪͱͳͬͪΔͪ
ͼͻͰͶͪͽͳͬͯ;ͭͷͽͻͪͯͳͳΒͷ;ͯͷͪΕΒͼͳͶ
ͭͳΒͳ
;ͺͽͻͰͫͳͷ͵ͪͼͬ;ΒͰͯͭͷͰͽͯͶ͵ͭtͺͳͽͪi
͈ͳͽͪΔͪ
ͽΒͰͼͽ
ͽͬͻͯΔͰ͵ΒͰͼͰͯͼͰͪͺͻͫͶͰͷͷͰΌ;Ͱͽͳ͵ͳͯͼͪͼ;ͼͶͰͯͰΕͪt̀ͪΒͰͯ
ͳ͵ͺͻͰ͵Ͷͺͻͳͺͪͯͳ͵ͪͪͰͭͪͻͯͪͽͰͷͰΓΒͰͪͰͭͺͬͰͻͰΔͪit͆ͪͳͪͶͷͰͬͳͽͳ
ͫͻͪ͵ͬͳͷͻͪΒ;ͫͳͽͳͰͼͽͪͫͳͶͳΒͳͰͭͯͻ;ͭͳͫͻͪ͵ͬͳit͐ͬͰ͵ͼͰͷͱͰͼͰΕͪͽͳͼͪͼͬͳͷͼͳͭ;ͻ
ͳͷͼͪͷ͵ͪͯͪͱͳͬͳ;ͼͻͰͯͳͳͭͯͰΒͰͬͰΕͳͪͺͻͳͺͪͯͳ͵ͪΔͰͭͬͰͪͳΒͰi7tͅͰΌ;ͪͳΒͪͷͪͼͰ
ͷͱͰͼͽͬͪͻͳͽͳͼͪͻͪͯΔͪ
ͪͶͳͰͳͺͽͺ;ͺͬͰͻͰΔͰi͇ͬͳͳͼ͵ͪͲͳͼ;;ͺͷͰ;ͽͳͷͳͼͽͻͪͱͳͬͪ
Δͳͷͪ ͳͳͶͳ ͼͪͷ ͯͰ ͺͳͽͪΔͪ ͺͷΕ; ͵Βͳ ͼ; ͷͰͻͰͰ ͻͪͲͶͳͳͽͰ ͬͻͰͯͼͰ ͻͳΒͰͽͪͳΒͰ
͈ͷΕ; ͳͼ͵ͪͲͪ ΒͰ ;ͽͬͻΌͳͬͪͪ ͪͳͪͶͳͼͽͳ͵ͪ ͬͻͰͯͼͪ ͻͳΒͰͽͪͳΒͪ ͵Βͪ ΒͰ ; ͺͻͳͷͪͻͳͷ
͵ͬͪͽͳͽͪͽͳͬͳͷ ͳͼͽͻͪͱͳͬͪΔͳͷͪ
ͺͰͻͪͳͪͶͳͲͬͪͪ ͵ͻͲ ͯͬͰ ͯͳͷͰͲͳΒͰ ͪͳͪͶͳͼͽͳ͵ͳ
Ͱ͵ͼ͵Ͷ;ͲͳͬͳͲͪͷ9 ͳ ͪͳͪͶͳͼͽͳ͵ͳ ͻͭͪͳͳͲͪͷ10
͆ͪ ͼͬͪ͵ ͯ ͬͳ ͺͳͽͪΔͪ ͳͼͺͳͽͪͳͳͰ
ͷͭͶͳͼ;ͯͪͺ;ͯͰͰ͵ͳͯͰͼͽͺ;ΌͰͳͯͭͬͻͪͿͻͷͳͻͪͳͪͼͬ;̈́ͳ͵ͰͻͽͬͰͼ͵ͪͶͰ11
͈ͳͽͪΔͪ ͳͼ͵ͪͲͳ
͵Βͳͷͪ je ͷͰͻͰͪ ͬͻͰͯͼͪ ͻͳΒͰͽͪͳΒͪ ͳͼͺͳͽͪͳ͵ͪͪ ͵ͻͳΕͰͳ ͼ; ͳ ; ͯͻ;ͭͳͷ
ͳͼͽͻͪͱͳͬͪΔͳͷͪ
7
͇ͬͷͳͼ͵ͪͲ;ͼͷͺͼͬͰͽͳͶͳͺͪͱΔ;;ͯͻ;ͭͷͻͪͯ; 'JMJQPWJǀ
ͼͽͭͪͰΕͰͬͯͰͫͳͽͳ;ͼͻͰͯͳͽ;
ͪͰͺͪͱΔͰ
͌ ͪͰͷ ͵ͬͪͶͳͽͪͽͳͬͷ ͳͼͽͻͪͱͳͬͪΔ; ͳͼͷ ͫ;ͬͪͽͳͶͳ ͼͬͪ ͺͳͽͪΔͪ ͳͼ͵ͪͲͰ
͵Βͪ ͼ; ͵ͻͳΕͰͪ Ͳͪ
ͳͼͽͻͪͱͳͬͪΔͰ ͬͻͰͯͼͳ ͻͳΒͰͽͪͳΒͪ ; ͪͬͰͯͰͳͷ ͵ͬͪͽͳͽͪͽͳͬͳͷ ͳͼͽͻͪͱͳͬͪΔͳͷͪ ͯͻ;ͽͬͰͰ
ͼͽͻ;͵ͽ;ͻͰ
9
͌ͼͬΒΒͯ͵ͽͻͼ͵ΒͯͳͼͰͻͽͪͳΒͳ͠ͰͶͰ͈ͪͰͳΕͯͻͰͯͳͶͪΒͰͺΒͪͷͪͼͶͰͯͰΕͳͪͳt͆ͪͳͪͶͳͼͽͳ͵ͳ
Ͱ͵ͼ͵Ͷ;ͲͳͬͳͲͪͷ
͵Βͳͷ ͼͰ ͯͰͿͳͳͰ ͼͽͰͺͰ ͬͰͲͪͼͽͳ Ͳͪ ͼͺͼͽͬͰ; ͪͳͪͶ; Ͱͽͳ͵;
ͭͻ;ͺ;
ͪͶͳ ͳ
ͯͼͺͻͰͷͪͯͻ;ͭͳͷͰͽͳ͵ͳͷͳͶͳͪͳͪͶͳͷͭͻ;ͺͪͳΒͪͷͪ
͵ΒͳΒͰ
ͺͺͻͪͬͳͶ;
ͯͻͰΌͰ͵͵ͻͰͽͳͷ
ͯͻ;ͽͬͰͳͼͽͻͳΒͼ͵ͳͷ͵ͽͰ͵ͼͽͷ͇ͬͪͯͳͷͰͲͳΒͪͼͰͯͰͶͳͷͳͺ͵ͶͪͺͪͼͪͰͽͰͽͻͳͲͷͷ ͼͽͳͷͯͪ
ΒͰ ͬͪΒ ͯͻ;ͭͳ ͺΒͪͷ Ͳͪͽ ͳͻͳ
ΒͰͻ ͫ;ͬͪͽͪ ͳ ͺͻͼ;ΌͳͬͪΔͰ ͺͻͳͺͪͯͳ͵ͪ ͯͻ;ͭͳ ͪͳΒͪ ͪ ͼͬ;
ͬͻͰͯͼͳ ͪͽͻͳͫ;ͽͪ ͼͺͼͽͬͰͰ ͭͻ;ͺͰ
i 1FØJǀ
ͼͽͻ
͊ͪͷ ͺͻͬͪ ͽͬͻͯΔͪ ͯ ͼͬͳ ͪͬͰͯͰͳ
ͺͻͳͺͪͯͪͬΒͯͳͷͰͲͳΒͳ
10
t͆ͪͳͪͶͳͼͽͳ͵ͳͻͭͪͳͳͲͪͷ
͵ΒͳͷͼͰͪͭͶͪͪͬͪ͵;Ͷͽ;ͻͳͫͳͶ͵ΒͰͯͳͼͽͬͪͳΒͰ
ͼͬͪΕͰͰ
͵ͪͻͭͪͼ͵ͰͲͪΒͰͯͳͰ
ͪͳΒͳͼͰͽͰͷͰΓͳͽͻͪͱͰ;ͯ;ͫΓΒͳͼͽͻͳΒͼ͵ΒͺͻͶͼͽͳ Ͳͪ͵Β;ͼͰͬͰͲ;Β;ͯͻͰΌͰͰ
ͺͶͳͽͳ͵Ͱ
ͼͽͻ;͵ͽ;ͻͰ ͳ ͳͼͽͳͽ;ͳͪͶͰ ͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵Ͱ
̽ͻ;ͭͳͷ ͻͰͳͷͪ
; ͵ͬͳͻ; ͬͰ ͯͳͷͰͲͳΒͰ
ͪͭͶͪͪͬͪ ͼͰ ͻͭͪͼ͵ ΒͰͯͳͼͽͬ ͺͻͳͺͪͯͳ͵ͪ ͪͳΒͰ
ͪ ͵ͻͰͳ ͽͭ ΒͰͯͳͼͽͬͪ ͽͻͪͱͰ ͼͰ ; ͷ ͯͰͶ;
ͳͼͽͻͳΒͼ͵Ͱ ͺͻͶͼͽͳ ; ͵ΒͰͷ ͼͪͬͻͰͷͰͰ ͺͯͰͶͰ ͺͻͳͺͪͯͳ͵ͪ ͪͳΒͰ ͵ͶͪͼͰ
ͻͰͶͳͭͳΒͼ͵Ͱ
ΒͰͲͳ͵Ͱ
ͽͰͻͳͽͻͳΒͪͶͰ
ͳͼ;ͺͼͽΒͪͶͰ ͫͰͲͫͲͳͻͪͪͽ ͯͪͶͳ ͼͰ ͻͪͯͳ ͺͲͳͬͪΔ;ͪͻͰͪͶͰͳͶͳͳͲͷͳΓͰͰ
ͳͼͽͻͳΒͼ͵ͰͳΔͰͳͰ
͇ͽ;ͯͪΒͰͲͪͬͪΒͪͼͺͰ͵ͽͪͳͪͶͳͼͽͳ͵ͰͻͳΒͰͽͪͳΒͰ͵ͪͻͪ͵ͽͰͻͳͼͽͳͺͲͳͬͪΔͰ
ͪ ͽͻͪͯͳͳͪͶͰ ͼͽͻ;͵ͽ;ͻͰ ͳ ͳͼͽͳͽ;ͳΒͰ
ͪͶͳ ͳ ͪͼͽΒͪΔͰ ͯͪ ͼͰ ͳͲͬͻͳ ͷͭͰͳͲͪͳΒͪ ͪͳΒͰ ͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̸̸̸̸̺̺͇͉̺̓̈́́͋͋́͆́͊͋̿́̾͢
͆ͪͰ͵ͬͪͶͳͽͪͽͳͬͳͼͽͻͪͱͳͬͪΔͰΒͰͼͺͻͬͰͯͰͪͽͰͻͳͽͻͳΒͳͭͻ̹ͪͯͪͰͭͻͪͯͪ;ͺͰͻͳͯ;ͯ
ͼͰͺͽͰͷͫͻͪͯΒ;ͪͭͯͳͰ͊ͬͳͻͪͲͭͬͻͳͼ;ͼͳͷͪͳͳͬΌͰͳͼ;ͯͼͽͻͪͰͺͽͺͳͼ
ͳ͵ͪͬͳͻͰͯͬͪ̓ͬͽͳ;Ͳͻͪ͵ͳͼͽͻͪͱͳͬͪΔͪͫ;ͬͪͽͳΒͰͳͼͺͳͽͪͳ͵ͪͳͳͼͺͳͽͪͳͪͼͽͪ
ͻͳΒͳͯͭͯͳͪ́ͪ͵ͼͰͯͰͷͭͻͪͿͼ͵ͪͼͽͻ;͵ͽ;ͻͪ;Ͳͻ͵ͪͻͪͲͶͳ͵;ΒͰ;ͯͼ;ͪͺͽ;ͺͺ;
ͶͪͳΒ; ;ͺͭͶͰͯ;ͼͽͪͻͼͽͳͳͫͻͪͲͬͪΔͪ
ͯͼͽ;ͺͪΔͪͼ;ͻͰͶͪͽͳͬͷͪͶͪt͌Ͳͻͪ͵ΒͰͼͪͳΔͪͬͪͶ
ͺͯͰͼͰͽͳͼͺͳͽͪͳ͵ͪͳͳͼͺͳͽͪͳͪͳ͵ͬͳͻ;ͼͶͰͯͰΕͰͼͽͪͻͼͰͼͽͻ;͵ͽ;ͻͰͯͯͭͯͳͪ
ͳͼͺͳͽͪͳ͵ͪͰ
ͯͯͭͯͳͪ ͳͼͺͳͽͪͳ͵ͪͪ
ͯͯͭͯͳͪ ͳͼͺͳͽͪͳ͵ͪͰ
ͳ
ͬͳͰͯͭͯͳͰͼͽͪͻͼͽͳ ͳͼͺͳͽͪͳ͵ͪͰ
͌ͺͭͶͰͯ;ͫͻͪͲͬͰͼͽͻ;͵ͽ;ͻͰ;Ͳͻͪ͵ͼͪͳΔͪͬͪ
ΒͰͯͪͳͼͺͳͽͪͳͪͼͪͲͪͬͻͰͷͼͬͷ͵Ͷͷ
ͳͼͺͳͽͪͳ͵ͪͪͼͪͲͪͬͻͰͷͼͻͰͯΔͷ
͵Ͷͷ
ͯͬͰͳͼͺͳͽͪͳͰͼͪͰͲͪͬͻͰͳͷͿͪ͵;ͶͽͰͽͷͳΒͰͯͪͳͼͺͳͽͪͳ͵ͼͪͲͪͬͻͰͳͷͿͪ͵;Ͷ
ͽͰͽͷi 'JMJQPWJǀ
̓ͬͪͶͳͽͪͽͳͬ ͳͼͽͻͪͱͳͬͪΔͰ Ͳͪͼͳͬͪ ͼͰ ͪ ͺͶ;ͼͽͻ;͵ͽ;ͻͳͼͪͷ ͳͽͰͻͬΒ;; ͆ͪΒͲͪͪΒͳΒͳ
ͯͰͼͬͰͲͪͻͪͲͭͬͻͼͷͳΓͰΒͰͪͼͬ;ͯͬͪͯͰͼͰͽͳͺͰͽͳͼ͵ͪͲͪͺͷΕ;͵ΒͳΒͰ;ͺͷͰ;
ͽͳͷ͵ͬͪͽͳͽͪͽͳͬͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͷͰͻͰͪͬͻͰͯͼͪͻͳΒͰͽͪͳΒͪ͆ͪͳͷͰ
ͳͼͺͳͽͪͳͳͰ
ͼ;ͯͪͬͪͶͳͯͭͬͻͰ ̈́ͳ͵Ͱͻͽͬͪͼ͵ͪͶͪ
ͪͺͼͽͪͬΓͰͪͺͳͽͪΔͪ ͳͼ͵ͪͲͰ
12
ͪͲͪͽͳͷͼ;ͺͼͽͪͬΓͪͪ
tͺͽͺͳͽͪΔͪi
ͪ͵Βͪͼ;ͳͼͺͳͽͪͳͳͰͯͪͬͪͶͳͼͬΒͰͯͭͬͻͰ ͵ͬͪͶͳͽͪͽͳͬͳͯͰͳͼͽͻͪͱͳͬͪ
Δͪ
͈ͻͬtͺͽͺͳͽͪΔͰiͺͼͽͪͬΓͪΒͰͪ͵ͼͬͪ͵ͭͯͭͬͻͪͳͼͺͳͽͪͳ͵ͪͪͳͭͶͪͼͳͶΒͰt̓ͪ͵
ͼͽͰͬͳͻͪͲ;ͷͰͶͳͬͺͳͽͪΔͰ i
́ͼ͵ͪͲt͈ͻͰ͵Ͷͺͻͳͺͪͯͳ͵ͪͪͰͭͪͻͯͪͽͰͷͰΓΒͰͪͰͭͺͬͰͻͰΔͪiͳͲͪͲͳͬͪΒͰͪΒͬͳͰ
Ͱͯ;ͷͳͪͳͲͪͫ;ͰͷͰΌ;ͳͼͺͳͽͪͳͳͷͪͪͷͪ͌ͬͳͰͼͶ;ͪΒͰͬͪ
͵ͪͯͪͳͼͺͳͽͪͳͳͰͳͼ;Ͱ͵ͼ
ͺͶͳͳͽͳͼͽͳͪͶͳͯͪΒͰͺͳͽͪΔͰͰΒͪͼ
ͷͭͶͼͰͪͼͶ;ͽͳͽͳͯͪ ͲͪΔͳͳΒͰͯͬΓͻͪͲ;ͷ
ΓͳͬͿͻͷ;Ͷͳͼͪ͊ͽͭͪͼ;ͰͼͽͺͼͽͪͬΓͪͶͳͶͰͺͳͽͪΔͪ͵ͪ͵ͫͳͯͫͳͶͳͯͯͪͽͪͺΒͪΔͰΔͪ
́ͼͺͳͽͪͳ͵t̓ͭͪͰͭͺͬͰͻͰΔͪ
ͳΒͰͭͪͰͭ i ̸ͻͳͽͰ͵ͽͪ
ͭͯͳͰ
ͼͬ; ͫͻͳͼͪΔͪ ͼͬͳ ͯͻ;ͭͳ ͫͶͳ͵ͪ ͯͳͿͰͻͰͳΒͪͳΒͰi 1FØJǀ
ͼͽͻ 494–
͇ͯ ͪͬͰͯͰͳ ͳͼ͵ͪͲͪ
ͼͪͷͺͻͬͳͺͻͳͺͪͯͪͯͳͷͰͲͳΒͳͪͳͪͶͳͼͽͳ͵ͭ ͻͭͪͳͳͲͷͪ
ͼͽͪͶͳ ͼ;ͯͰͼ͵ͪͶͰͪͳͪͶͳͼͽͳ͵ͭ
Ͱ͵ͼ͵Ͷ;ͲͳͬͳͲͷͪ
11
͈;ΌͰͳͯͭͬͻͳͼ;ͫͳͶͳ– t;ͺͽͺ;ͼͽͳͼͰͼͶͪͱͰͷi– tͼͶͪͱͰͷͼͰi– tͳͽͳͼͰͼͶͪͱͰͷ
ͳͽͳͼͰ
ͰͼͶͪͱͰͷi– tͰͼͶͪͱͰͷͼͰi– t; ͺͽͺ;ͼͽͳͼͰͰͼͶͪͱͰͷiͳ– tͰͲͪͷi
12
̽ͪ͵ͶͰ
ͬͪΒͯͰͪͰͭͳͼͽͻͪͱͳͬͪΔͪͼͰͺͯ;ͯͪͻͪͼͪ͵ͬͪͽͳͽͪͽͳͬͳͷͳͼͽͻͪͱͳͬͪΔͰͷ
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ: ͆ͪͻͯ
ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ
́ͼͺͳͽͪͳ͵t͈ͪͽͪͲͪΒͰͯͳ͵ͺͻͰ͵Ͷ i ͈ͻͽͳͻ
ͭͯͳͪ
́ͼͺͳͽͪͳ͵t͆ͰͻͪͲ;ͷͰͷ̀ͪͳ
ͽͪͭͯͯͪ͵ͪͱͰͷͰͲͪͷi
̹͍t͊ͪͯͪͷͳͻͰͳ͵ͪ͵ͼͳͼͬͪͽͳͬͪΒͳͼ͵ͪͲ
ͯͼͽͪͳͼͳͼͬͪͽͳ͑ͽͪΒͰͰΒͪͼ
͊ͶͫͯͷͳͻͰͳi
́ͼͺͳͽͪͳ͵ t͈ͪ ͳͼͪͷ ͼͬͪͽͳ <ͼͷͰ> ̀ͪΒͰͯͳ͵ ͺͻͰ͵Ͷ ͺͻͳͺͪͯͳ͵ͪ ͪͰͭ ͪͻͯͪ
ͽͰͷͰΓΒͰͪͰͭͺͬͰͻͰΔͪ̀ͪͳͺͰͽͯͪͽͳ͵ͪͱͰͷͰͻͪͲ;ͷͰͷi
̹͍t͆ͰͻͪͲ;ͷͰͼͪͷͳͼ͵ͪͲ i
́ͼͺͳͽͪͳ͵t͆ͳͽͪ
ͳͼͪͷͻͪͲ;ͷͰͬͺͳͽͪΔͰi ͉ͪͯͳ͵ͬͳΓ;͵ͪͻͳͼͽͪ
ͭͯͳͪ
́ͼͺͳͽͪͳ͵t͈ͪͼͪͯͬΒͰͷͰΌ;ͼͫͭͺͬͰͻͰΔͪ;ͪͻͯ;ͳͶͳ͵ͪ͵ i
̹͍t̓ͪ͵ͼͳͽͳͼͬͪͽͳ i
́ͼͺͳͽͪͳ͵t͈ͪͽͪ͵
ͯͪͼͰͻͪͯͳͺͬͰͻͰΔ;;͵ͬͳͻ;ΒͰͯͭͪͻͯͪ͌ͼͽͬͪͻͳͯͪ͵ͪͱͰͷͯͪͼͰ
Ͱͽ Ͳͪͼͳͬͪ ͪ ͪͳͪͶͳͲͷ;
ͪ ͺͻͰ͵Ͷ; ͋ͪ Ͱ͵ͪ ͼͪͭͪ
ͪͬͯi ̻ͻͪͿͳ͵ͳ ͯͳͲͪΒͰͻ
ͼͪͷͲͪͺͼͶͰ
ͭͯͳͪ
́ͼͺͳͽͪͳͪ t̀ͪͳ
ͲͪΒͰͯͳ͵ ͺͻͰ͵Ͷ ͆ͪͰ ͼͻͺͼ͵ ͺͻͰ͵Ͷ ΒͰ ͽͰͷͰΓ ͪͰͭ ͺͬͰͻͰ
Δͪi
̹͍t̸͵ͽͳΒͰͰΒͪͼ
ͼͶͫͯͻͰͳi
́ͼͺͳͽͪͳͪt͈ͪͷͪͶͷͳΒͰͬͼͪͯ͋ͰͷͰΓͪͰͭͺͬͰͻͰΔͪ ͐Ͱͷ;ͷͳͽͼͪͯͽͻͰͫͪͯͪͬͰͻ;
ΒͰͷ ͌ͪͰͺͻͰ͵Ͷ i ͊ͽ;ͯͰͽ͵ͳΔͪ
ͭͯͳͰ
́ͼͺͳͽͪͳͪt͈͵;ͪͬͪͷͯͪͺͬͰͱͰͷͳͯͪͼͬͪͽͳͷͽͪΒͰͽͰͶͯͪͼͰ͵ͪͱͰͬͷͻͰͰͳ
ͷi ͈ͼͶͬͪͼͰ͵ͻͰͽͪͻͳͪ
ͭͯͳͪ
13
͆ͳΒͰͯͯͻ;ͭͺͳͽͪΔͰ ͳͼ͵ͪͲ
͵ΒͰͼͷͫ;ͬͪͽͳͶͳͪͳͷ͵ͬͪͶͳͽͪͽͳͬͳͷͳͼͽͻͪͱͳͬͪΔͰͷͳΒͰͳͲͪͲͬͪͶ
ͳͺͻͳͫͶͳͱͬͶͳ͵Ͱͯ;ͷͳͪ͵ͯͳͼͺͳͽͪͳ͵ͪͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͰͰͭͽΒͰͯͪͼͬΒͯͭͬͻ ͬͳΒͰͳͳ;ͼͶ;ͪΒ;ͯͻ;ͭͳͳͼ͵ͪͲͪ
14 ̀ͫͭͭͻͪͳͰΔͪ;
ͫͳͷ;ͻͪͯͪͰΕͰͷͺͼͬͰͽͳͽͳͬͳͰͺͪͱΔͰͳͺͻͼͽͻͪ͵͵ͻͰͽͳͷͯͭͬͻͳͷͪͳͼͺͳͽͪͳ͵ͪͪ
͈ͻͰͯͽͭͪ
;ͺͻͰͽͯͪͬͰͯͰͳͷͼͶ;ͪΒͰͬͳͷͪͼͷt͵ͽͪͷͳͳͻͪͶͳiͳͼ͵ͪͲͰ
ͯͼΔͳͬ
ͼͬͪͽͪΔͰͯͼͽͻͪͰͳͼͺͳͽͪͳ͵ͪͪ
ΒͰͻΒͰͫͳͶͺͽͻͰͫͺ;ͯͳͽͳͯͯͪͽͻͪͲΒͪΔͰΔͰͪͬͰͯͰ
ͰͻͰͰͳͰ͵ͪ͵ͫͳͻͪͲͭͬͻͫͳͪͼͽͪͬΓͰ͊ͪͷͳͷͽͳͷ
ͳͼͷͯͫͳͶͳͰͺͼͻͰͯͪͯͭͬͻͪ
ͺͽͺͳͽͪΔͰt̓ͪ͵ͼͽͰͬͳͻͪͲ;ͷͰͶͳͬͺͳͽͪΔͰíͺͪ͵
;͵Ͷͳ͵ͳͲ;ͲͷͰͷͼͬͰͪͬͰͯͰͰͺͽͰ
͵ΕͰ
ͷͱͰͷͻͰΕͳͯͪΒͰͬͪͶͳͯͼͽͳͼ͵ͪͲͪͺͽͬͻΌͰͪ;ͬͰΕͳͳͼͶ;ͪΒͰͬͪ15 ́ͼͺͳͽͪͳͳͰͼ;;
ͪΒͰΕͰ ͺͪͬΓͪͷ
;͵Ͷͳ͵ͲͪͰͷͪͻͳͷͪͰtͳͽͰͻͬͰͳΒͰi;ͼͶͫͯ;ΔͳͬͰͳͽͰͻͺͻͰ
ͽͪͳΒͰ ͪͬͰͯͰͰ ͻͰͰͳͰ
ͯͼ ͺͳͽͪΔͪ
ͼͬͪͽͳͶͳ ͳͼ͵ͪͲ ͪ tͺͻͰͯͬͳΌͰͳi ͪͳ ͋ͪ͵ΌͰ
ͺͻͳͼ;ͼͽͬ ͳͶͳ ͯͼ;ͼͽͬ ͪͳͪͶͳͼͽͳ͵Ͱ ͻͳΒͰͽͪͳΒͰ ͷͭͶ ͼͰ ͵ͯ ͼͬͪ͵ͭ ͺΒͰͯͳͪͭ
ͳͼͺͳͽͪͳ͵ͪͰ ;ͳͽͳ ͳ ; ͼͶ;ͪΒ; ͯͻ;ͭͳ ͺͳͽͪΔͪ ͵Βͪ ͼ; ͼͰ ͯͼͳͶͪ ͪ ͺͻͫͶͰͷ ͼͬͪͽͪΔͪ
ͪͳΒͰ Ͱͽͳ͵ͰͲͪΒͰͯͳͰ
̸͇̺̹͉͇̺̾͑́͋́̓́ͅ
͆ͪͻͰͯ ͺͳͽͪΔͰ ͵ΒͰͷ ΕͰͷ ; ͪͰͷ ͻͪͯ; ͺͼͬͰͽͳͽͳ ͺͪͱΔ; ΒͰ ͭͶͪͼͳͶ t͆ͪͳͪͶ
ͷͰͬͳͽͳͫͻͪ͵ͬͳͷͻͪΒ;ͫͳͽͳͰͼͽͪͫͳͶͳΒͳͰͭͯͻ;ͭͳͫͻͪ͵ͬͳi͌ͼͶ;ͪΒ;ͬͭͺͳͽͪΔͪͳ͵
ͯͳͼͺͳͽͪͳ͵ͪͪͳΒͰ;͵ͪͲͳͬͪͪͰΒͪͼ;Ϳͻͷ;ͶͪͳΒ;ͳͼ͵ͪͲͪ͆ͪΒͬͰΕͳͫͻΒ
;͵;ͺͳͼͺͳ
ͽͪͳ͵ͪͪ
Ͳͪ͵ͻ;ͱͳͶͳͼ;ͯͭͬͻtͰͼͶͪͱͰͷͼͰi̓ͪͯͪͼͰͬͷͫͻΒ;ͺͻͳͯͯͪΒ;ͳͼͺͳͽͪͳͳͰ
͵ΒͳͼͰ;ͺͽͺ;ͼͽͳͰͼͶͪͱ;ͼͪͳͼ͵ͪͲͷ ͯͭͬͻͺͯͫͻΒͰͷ
ΒͪͼΒͰͯͪ;;Ͳͻ͵;ͳͼ;ͺͯ
ΒͰͯͪ͵ͳͶͳͺͻͳͫͶͳͱͺͻͺͻͳͪͶͲͪͼͽ;ͺΓͰͳͼͬͳͯͭͬͻͳ
̓ͪͯͪ ͼͰ ͯͭͬͻͳ ͳͼͺͳͽͪͳ͵ͪͪ ͺͼͷͪͽͻͪΒ; ͼͪͷ ͵ͻͲ ͯͭͬͻ ͪ ͼͬ ͺͽͺͳͽͪΔͰ
t̓ͪ͵ͼͽͰͬͳͻͪͲ;ͷͰͶͳͬͺͳͽͪΔͰi
ͲͪͰΔͰ
ͯͼͳͽͰͻͺͻͰͽͪͳΒͰ͵ΒͰͼ;ͳͼͺͳͽͪͳͳͰ
ͺ;ͯͳͶͳͰͳͰͪͷͼͰͺͻͫͶͰͷͪͽͳͳͷ ;ͼͷͳͼͶ;ΒͪͼΕͰͳͻͪͲ;ͷΓͳͬͼͽͳ
̽ͪ͵ͶͰ
;ͪͬͪͷ
ͺͯ;ͯͪͻͪΔͰͳͲͷͰΌ;ͪͷͰͻͪͬͪͭͳͳͽͰͻͺͻͰͽͳͻͪͭͲͪͰΔͪͳͼ͵ͪͲͪ ͯͼͽͻͪͰͳͼͺͳͽͪͳ͵ͪͪ
͌͵Ͷͳ͵ͫͳͪͷͫͳͶͲͪͷͰͻͰͯͪͰͲͪͷ ͳͶͳ
ͻͪͯͳ͵ͪͶͳΒͰ
Ϳͻͷ;Ͷͳͼͪ– ͯͪͰͷͱͰͷͳ
Ͳͪͽͳ
͵ͪ͵ͬͳͼ;ͳͲͬͻͲͪͰΔͰ ͳͼͷͳͼͪͳͼ͵ͪͲͪ
ͷͱͰͷͻͰΕͳͯͪͼͰ;ͼͬͪ͵ͷͼͶ;ͪΒ;ͳͽͰͻ
ͺͻͰͽͪͳΒͰ ͼͪͷͳ ͳͼͺͳͽͪͳ͵ͪͪ ͷͰΌ;ͼͫ ͲͪͪΒ Ͱ ͻͪͲͶͳ͵;Β; ͫͰͲ ͫͲͳͻͪ ͪ Ͳͪ͵ͻ;ͱͰͰ
ͯͭͬͻͰ
͆ͪͼͬ;ͼͬͰͭͪ
ΒͪͼΒͰͯͪͼͰͽͰ͵;Ͱ͵Ͷͳ͵ͼͶ;ͪΒͰͬͪͷͱͰͺͼͽͪͬͳͽͳͺͳͽͪΔͰͯͪͶͳ
ͼ; ͳͼͺͳͽͪͳͳͰ ͼͬͪͽͳͶͳ ͳͼ͵ͪͲ ͪ ͪͳ ͵Βͳ ͫͳ ͷͭͪ ͯͪ ;ͭͻͲͳ ΔͰͭͬ; ͬͪͶͳͯͼͽ ͊ͬͳ
ͼͽͪͶͳͯͭͬͻͳͺ͵ͪͲ;Β;ͼͪͯͻͱͪΒ;
ͯͼͼͷͳͼͪ;ͼͪͭͶͪͼͼͽͼͪͺͻͰͽͺͼͽͪͬΓͰͳͷͲͪͰ
ΔͰͷͯͪͽͰͻͰͰͳͰ
́ͼͺͳͽͪͳ͵t͈ͪͼͬͪͽͳͼͪͷͭͪͽͪ͵ͯͪͼͰͬͰͻͬͪͽͷͳͼͶͳͪͰͼͽͪͫͳͶͼͽ;Ͱ͵ͳͷͼͳͽ;ͪ
ͳΒͪͷͪ ͵ΒͰ ͫͳ ͷͱͯͪ ͪ ͪͳͪͶΒ ͼͬͳ ͷͭͶͰ ͯͪ ͫ;ͯ; ͵ͳͯͪ ͻͪͼͽ;ͻͪΔͪ ͫͻͪ͵ͪ ͳͶͳ Ͱ
ͲͪͷͳΒͪ
͵ͪͽΒͰ
ͻͰͳͷ
ͫͳͻͪͽ͵ͯͪͼ
ͪͶͳͷͳͼͶͳͷͯͪͽͰͷͪͳ͵ͪ͵ͬͰͬͰͲͰͼͪͼͽͪͫͳͶ
14
́ͼͺͳͽͪͳͳͰͼ;;ͼͬͪ͵ͷͽͻͰ;ͽ͵;ͻͪͲͭͬͻͪͳͼͺͻͰͯͼͰͫͰͳͷͪͶͳͺͪͺͳͻͪ͵ΒͰͷͼ;ͫͳͶͳͳͼͺͳͼͪͳ
ͳͼ͵ͪͲͳ
15
̓ͪͳ;ͼͶ;ͪΒ;ͯͻ;ͭͳͳͼ͵ͪͲͪ
ͽͰ͵ΒͰ͵ͬͪͽͳͿͳ͵ͬͪͽͳ͵ͬͪͶͳͽͪͽͳͬͰͺͯͪͽ͵Ͱ
ΒͰͻͼͰΒͪͬΓͪΒ;ͳͯͭͬͻͳ
͵Βͳͼ;ͪͷͫͳͬͪͶͰͽͳ
ͳͶͳͼͰͷͪ͵ͪͻͷͭ;ͽ;ͷͪͳͽͳ͵ͪͽͪ͵ͬͳ
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ: ͆ͪͻͯ
ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ
Ε; ͫͻͪ͵ͪ͋ͳͷͪͬͰͲͰ ͼͪͷͼͪ Γ;ͯͳͷͪ
ͰͷͪͬͰͲͰ ͼͪwi ̻ͻͪͿͳ͵ͳ ͯͳͲͪΒͰͻ
ͭͯͳͪ
ͯͭͬͻt;ͺͽͺ;ͼͽͳͼͰͰͼͶͪͱͰͷi
́ͼͺͳͽͪͳ͵t͈ͪ ͫͻͪ͵ͳͲͷͰΌ;ͬͰ͵ͪͳͱͰͰ͊ͬͪ͵ͳͯͼͳͲͷͰΌ;ͯͬͪΓ;ͯͼ͵ͪͫͳΕͪ͋ͼ;
ͳͲͷͳΓͰͰͼͽͬͪͻͳ– ͪͳΒͪ
ͬͰͻͪ
ͫΒͪ͵ͱͰ̸͵ͽͳͰ͵ͬͪΓͪ
ͬͪΓͪ
ͪ͵ͽͳͰͬͪΓͪ
Ͱ
ͬͪΓͪͫͰͲͫͲͳͻͪw͈ͪͻͪͲͬͯͰͼͰΓ;ͯͳͳͳͼͽͳͪͳͪͶͼͽͳ
ͳͻͪͲͶͳͳͽͳ̽ͪͷͻͪΒ;ͯͪͫ;ͯ;
ͰͼͽͪͫͳͶͳΒͳ;ͺͽͺ;ͼͽͳͼͰͰͼͶͪͱͰͷ͊ͪͷͲͪͽͽͼ;ͷ;ͶͽͳͪͳͪͶͳ.i ͊ͪͳͽͪͻ
Ͱ͵Ͷ͵ͳͽͰͳͪͻ
ͭͯͳͪ
ͯͭͬͻt;ͺͽͺ;ͼͽͳͼͰͰͼͶͪͱͰͷi
́ͼͺͳͽͪͳ͵t͉ͪͲ;ͷͰͼͪͷ͵ͪͯͪͰͷͪͬͰͲͰͼͬͰͲͷi
̹͍t̀ͪͽ i
́ͼͺͳͽͪͳ͵t̀ͪͽͽΒͰͰͫͳͽͅͳͼͶͳͷͯͪͷͱͰͯͪͿ;͵ͳͳͰͬͰ͵ͼͪͬͰ͵ͷͫͰͲ
ͫͲͳͻͪͪΔͰͭͬͺͻͰ͵ͶͳͶͳͬͰͻ;wͽͪͭͯ.i ̸ͻͳͽͰ͵ͽͪ
ͭͯͳͰ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳ͵t̀ͪͷͺͪͻΓ;ͯͳ͵Βͳͼ;ͺͻͼͽͳͲͷͰͬͳͽͳͫͻͪ͵ͬͪ
ͷͰͬͳͽͳͬͰͻͪͳΒͰͯ
ͼͽͪͬ ͷͰͬͳͽͳ ͪͳΒͪw ͳ ͳͭͯͰ ͳͼͪͷ ͬͳͯͰ ͳ ͽͻ;͵; Ͱ͵Ͱ ͰͼͽͪͫͳͶͼͽͳ
Ͳͪ
ͺͰͽw̸ͬͳΌͪͼͪͷͳΓ;ͯͰ<ͰͼͽͪͫͳͶͼͽͳ;ͫͻͪ͵ͬͳͷͪ– ̹͍>͋ΒͰͽ
ͻͰͳͷ
ͼͪͯΒͪͺͻͳ
ͪͷwͳΒͰͫͻͪ͵
ͪͶͳͺͶ;ͫͻͪ͵͊ͰͼͽͻͪͷͳΒͰͱͳͬͰͶͪͼͪͯͰ͵ͷ͵ΒͳΒͰ
ͪΒͯͰͯͪ͵ͪͱͰͷ
̹Δͪ͵
̽Ͱ͵ͷ;ͼͶͳͷͪ
ͳͪ͵ ΒͰ̹ͰͭͻͪΌͪͳ
ͰͷͪͬͰͲͰͼͬͰw̸Ͷͳ
ͫͻͪͽͰ
ͺͼͽΒͰ͵;Ͷͽ;ͻͶ͵Ͱ
ͻͪͲͶͳ͵Ͱw͆Ͱ͵ͰͼͽͬͪͻͳͰͷͱͰͯͪͺͻͳͬͪͽͳ
ͯͰ͵ͺͻͼͽͰͷͱͰ
ͽͪ͵ΒͰͬͪͼͺͳͽͪ
Ͳͪ
͊ͪͯͯͰͬΒ͵ͪͿͪ͵;ͶͽͰͽͼ͵ͳ ͫͻͪͲͬͪͪ
ͼͪͷͼͽͪͶͪ
Ͳͪw͉ͯͳͽͰΓͳͪͷ ;ͷͻͶͳ ͼͪͭͯͳͰ
ͼͪͷͳͱͳͬͳͷ
ͼͬͰͬw̸ͺͼͶ;ͽͼͪͷͼͽͪͶͪͯͰͬΒ͵ͪ
ͼͪͯͽͳΕͰ
Ͳͪ
͵ͪΒͪͷͭ;ͼͬͰ
ͼͪͷ
ͽͳͼͳͲͪ͵;Ε;͈ͪͫͻͪͽͰ
ͷͱͯͪ
ͪͶͳΒͪͰΕ;ͯͪͫ;ͯͰͷ;͵;Εͳ͉ͪͲ;ͷͰ͋ͼ;ͼͪͯͰ͵Ͱͯͻ;ͭͰ
ͼͽͬͪͻͳ͈ͻͼͽͪΒͯͰͯͪ͵ͪͱͰͯͪΒͰͯͼͽͪͬΓ;ͯͳͼ;ͻͪͲͶͳͳͽͳ̸ͺͰͽͳͷͪͷͽͰͽ͵;͵ΒͪΒͰ;ͯͪ
ͽͪ͋Ͱͽ͵;͵Βͪͱͳͬͳw;;ͻͰΌͰΒͲͰͷΓͳ
ͱͳͬͳ;͑ͬͰͯͼ͵Β
ͼͪͽͳͺͷ͵ΒͳΒͰͳͲ̹ͼͰ
ͪΒͰ
ͳͲ̹ͼͰ
ΒͰͳͲ̹ͼͰ͇ΒͰͷ;ͼͶͳͷͪ
ͪΒͰ͊ͻͺ͵ͳΔͪ͌ͯͪͽͪͲͪΔͰͭͪ
ͳͷͪΒ;ͯͰͽͰ͑ͬͰͪͷͳΒͰ
ͶͰͭͰͯͪ
ͻͪͲ;ͷͰ
ͼͬͰͼ;ͺͰͻ
ͿͰͷͰͪͶͪͫͻͪ͵͆ͳ͵ͪͯ
ͳ͵ͪ͵ͬͳͺͻͫͶͰͷͳ͊ͬͰͬͻͼͽͼͽͪͫͳͶ
̸ͶͳͽΒͰͽ
ͺͻͼͽ
ͽΒͰͷͰͽͪͶͳͽͰͽΓ;ͯͳ
ͫͻͪͲͬͪΔͰ
ͻͪͲ;ͷͰ́ΒͰͯͼͽͪͬͫͻͰ
ͳ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͵ͪͯΒͰͬͯͰͺͰͶͯͪ͵;ͬͪͯͪͬ
ͯͪ
ͳͼ;Γ;ͯͳͺͫͰͭͶͳͯͪͬͯͰͭͶͪͬͷͫͰͲͫͲͳͻͪ͆ͰΕͰ
ͫͻͰ
ͻͪͲ;ͷͰ͑ͽͫͳͻͰ͵͵ͪ͵ͼͰͲͬͰͬͰ͵wͳͲͅͼͽͪͻͪͫͻͰwͺͰͼͳ͵w̸ͶͰ͵ͼͪ͑ͪͽͳΕ
̀ͪΒͰͫͳͲͪΓ;ͫΓͰ;ͯͰͬΒ͵;͵ΒͪΒͰͫͳͶͪͷ;ͼͶͳͷͪ͵ͪͳ͵ͪͯͪͼ;ͭͪͺͳͽͪͶͳw͵ͪͯͪΒͰͪ
ΔͰͷ;ͻͰ͵ͶͪͯͪΕͰͯͪͺͻͷͰͳͬͰͻ;
Ͳͪ
ͯͪͫͳͫͳͶͪͼͪΔͳͷ
ΒͰͻͰ͵ͪͰͷͳΕͰͷͯͪͺͻͷͰ
ͳͷͅͼͽͪͻ
Ͳͪ
ͽͽͳΒͰͽͪͰ͵ͪͺͻͳͪ
ͻͪͲ;ͷͰ͡;ͯͳͼ;ͫͻͰͳͲͯͳͭ;ͽͳͫͻͰͳͲͽͳͼͽͬͪͻͳ
ͻͪͲ;ͷͰi ͋Ͱͳͪͻ
ͭͯͳͰ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳ͵ t͆Ͱ ͼͶͪͱͰͷ ͼͰ ΒͰͻ Ͳͪͷ ͷͽͬ
ͺͻͰͭͻͽ ͷͰͬͳͽͳ ͫͻͪ͵ͬͪ ͵Βͳ ͳ ͯͪͪͼ
Βͪ͵ͯͫͻͿ;͵ͳͳ;
ͪ͵
ͪͺͻͽͳͬ
ͳͫΓͰͰͭͫͻͪ͵ͬͳ
ͬͪΒ
ͫͻͪ͵ͬͳͳͼͽͳͬͰͻͪͳͶͳ
ͽ
ΒͰͼͽ
ͫͻͪ͵ͬͳͪͳͼͽͷͪͳͪͶͷͯͼ;͆Ͱ͵ͪ͵
ͯͫͻ
ͪΒͯͰ
͵ͪͼͳΒͰ͵ͻͲͬͪΒFY:VͺͰͻͳͯ
ΒͰͽͫͳͶͰ͵ͪ͵ͺͽͺ;Ͱ͵ͳͬͪͪͼͽͬͪͻ
ͱͰ͎ͪͻͬͪͽͳͪ
ͷ;ͱ͏ͻͭͻͪ
̹ͼͪͪ
͊ͶͬͰ
ͪͅͳͼͶͳͷͯͪͯͪͪͼ
Ͳͪͳ
ͿͪͶͰͳͽͻͰͫͪΒ;ͬͳͰ
ͬͳ
ͷͰͬͳͽͳͫͻͪ͵ͬͪ
Ͱͼͪͷͯͪ͵ͪ
ͺͻͪͬΓͰΔͰͷͼͽͬͪ
ͰͲͪͷ
ͼͺͪΒͪΔͰͰͭͺͻͼͽwi
̹͍t̀ͪͽ i
́ͼͺͳͽͪͳ͵t͈ͪͽͻͰͫͪͪͷͰ͵ͪͽͪͿ;ͲͳΒͪ͆Ͱ͵ͼͺͪΒͪΔͰ͆Ͱ͵ͪ͵ͰͲͳΒͪͅͳͼͶͳͷͯͪͯͬͰͬͰͻͰ
ͯͬͪͫͻͪ͵ͪ
ͯͬͪͬͰ͵ͪͷͭ;ͯͪͱͳͬͰͲͪΒͰͯΒͰͻͳͷͪΒ;ͼͬΒͰͰ͵ͰͬͳͰͳΓͰͬͰ
ͬͳͰͳͽͰͻͰͼͰ
ͅͳͼͶͳͷͲͪͷͰͰ
ͫͪͻͰͷͲͪͷͰͰ
ͳΒͰͬͪͱ͵ΒͰw͵ΒͰͭΕͰͪͫͳͽͳͻͯͪ
ͰͲͪͷͺͻͳͺͪͯͳ
͵ͪwͯͪͶͳΕͰͫͳͽͳͺͻͳͺͪͯͳ͵
ͰͲͪͷ
Ͱ͵Ͱͯͻ;ͭͰͻͪͼͰ
ͬͰͻͰ
ͫΒͰ͵ͱͰ̽ͪͷΒͼͳ
͵ͪͼͳ
ͷΒͰͺͻͰͲͳͷͰ
ͯͪΒͪͼͶͪͬͳͷͼͪͷͼͬΒ;ͼͶͪͬ;͋ΒͰͷͰͳͰͫͳͽͅͳͼͶͳͷ
ͫͳͽΒͰ
ͪͶͳͼͺͻͰͯ
͆ͳΒͰ;ͺͽͰ͵Γ;Ͳͪͱͳͬͽi ͆ͳͱͳͻ;͵ͬͯͳͶͪ;ͼ;ͺͰͻͷͪͻ͵Ͱͽ;
ͭͯͳͪ
ͯͭͬͻ
tͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳͪt͈ͪͬΒͰͫͪͽͽͪͶͻͪͲ;ͷΓͳͬ͌ͬͰ͵ͼͪͷͺͷͳͼͶͳͶͪͼͪͷͪΒͰͯͯͪͼ;
ͷͰͬͳͽͳ ͫͻͪ͵ͬͳw ͷͳͼͶͳ ͼͰ ͪ ͪͳͪͶ; ͺͻͳͺͪͯͼͽ
ͪ ͼͷͪͽͻͪͷ ͯͪ ΒͰ ͫͻͪ͵ ͯͼ ͯͬΒͰ
Γ;ͯͳ ͪ Ͱ ͯͬͰ ͪͳͪͶͼͽͳ ͋ͪ͵ ͼͪͷ ͼͬͪͽͳͶͪ ͠Ͱͯͳ ͷͭ;ΕͰi ͆ͰͲͪͺͼͶͰͪ
ͭͯͳͰ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳ͵t͈ͪͰͷͻͪͪͳͪͶͷͰͬͳͽͳwͰͷͻͪͯͪͲͪͳͯͪwͯͪͼͰΓ;ͯͳͼͶͪͱ;
ͰͷͪͬͰͲͰ͵ΒͰͼ;Γ;ͯͳͪͳͪͶͼͽͳ̽ͪͶͳͼͳ͊ͶͬͰͪ
͎ͻͬͪͽ
ͪͅ͵Ͱͯͪ̽ͪͼ;Γ;ͯͳΓ;ͯͳ
͊ͬͳͼͷͳͼͽͳ
ͽͼͰ͵ͪͱͰi ̽ͷͪͻ
ͭͯͳͪ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ: ͆ͪͻͯ
ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ
́ͼͺͳͽͪͳ͵ t͈ͪ ͳͽͪ Ͱͽw Βͪ Ͷͳ
ͺͽ ͼͪͷ ͊Ͷͬͪ͵ ͳ ͽͪͷ ͵ͯ ͷͰͰ ͽͳ ΒͰw
ͷͰͬͳͽͳͳͷͪͫͻͪ͵ͬͪ
Ͳͪͳ
ͳͷͪͺͶͪͼͰͶͪ̀ͪͳ
Ͱͷͻͪ
;ͺͽͰͯͪͫ;ͯͰͰͼͽͪͫͳͶ
́ͼͽͯͼ͵ͪͳͯͪͼ;ͳͼͽͰͪͳΒͰ̀ͪͳͰͷͻͪͯͪͲͪͳi ͉ͪͯͳ͵–ͬͲͪͬͳΓ;͵ͪͻͪ
ͭͯͳͪ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳ͵t͈ͪͼͬͪͽͳͼͪͷͭͪͽͪ͵ͯͪͰ͵ͪͷͱͯͪͬͰͻͪͳͶͳͰͽͷͱͰͫͳͽͳͺͻͰͺͻͰ͵ͪ;
ͼ͵ͶͪͺͪΔ;ͯͫͻͳͯͼͪ
͵ͬͪͶͳͽͰͽͭͱͳͬͽͪͫͻͪͭͳͽͪ͵ͯͪΓͰͅͳͼͶͳͷͯͪͽͪͺͼͶ;ͽ
ͳΒͰͳͼͽͳͪͅͳͼͶͳͷͯͪΒͰͺͰͽͽͼͬͰͳͯͳͬͳͯ;ͪͶͳͯͪͬͰ͵ͪͰͺͻͰͯͰΓ;ΒͰΔͰͭͬͪͬͰͻͪͳͶͳ
ͫͳͶͽͪͰͭͫ;͵ͬͪͶͯͪͶͳΒͰͯͫͪͻͳͶͳͶ́ͽΒͰͽi ͉ͪ;ͪͻͼ͵ͳͽͰͳͪͻ
ͭͯͳͰ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳͪtͅͳͼͶͳͷͯͪͰͷͻͪΒ;͆ͰͼͶͪͱͰͷͼͰi
̹͍t͊ͪͯͪͷͳͻͰͳ͵ͪ͵ͼͳͼͬͪͽͳͶͪͳ͵Β;ͼͳͳͷͪͶͪͯͳͶͰͷ; i
́ͼͺͳͽͪͳͪtͅͳͼͶͳͶͪͼͪͷͯͪΒͰͽͰ͵ͳͳͼ͵ͪͲi
̹͍t̽ͪͫͳͽͪ͵ͽͻͰͫͪͶͯͪͫ;ͯͰ
ͪͰͯͪΒͰͽͪ͵͠ͰͶͪͽͷͳͼͶͳ i
́ͼͺͳͽͪͳͪt̽ͪ
ͯͪ
ͯͪwͯͪͫͳͽͪ͵ͽͻͰͫͪͶͯͪͫ;ͯͰ̽ͪͷͻͪΒ;ͫͳͽͳͰͼͽͪͫͳͶͳΒͳi
̹͍t̸ͽͬΒͯͭͬͻͼͰͯͼͳͪ i
́ͼͺͳͽͪͳͪt̽ͪͰͷͻͪΒ;ͫͳͽͳͰͼͽͪͫͳͶͳΒͳ͆ͪͳͪͶͷͰͬͳͽͳͰͷͻͪΒ;ͫͳͽͳi
̹͍t̾ͼͪͯͪͷͳͻͰͳͲͪͽͷͳͼͶͳͯͪͰͷͻͪΒ; ̓ͪ͵ͼͳͼͬͪͽͳͶͪͬ;ͳͽͰͻͺͻͰͽͪͳΒ;
ͬͲͪͰΔͰͬͭͳͼ͵ͪͲͪ͵ΒͳͼͳͽͳͬͯͰ i
́ͼͺͳͽͪͳͪt͈ͪͰͷͻͪΒ;ͫͳͽͳͰͼͽͪͫͳͶͳΒͳ͊ͪͷͳͷͽͳͷͽͼ;ͷͰͬͳͽͳͯͪͼ;ͳͬͰΕ
;ͳͳͶͳͬͰΕͳ͵ͻͪ͵ͲͫͭͽͰΔͳͬͰΓ;ͫͪͬͳ
ͼ͵ͶͪͺͪΔͪͽͭͫͻͪ͵ͪ
ͳͯͪͼ;ΒͪͳͰͭΒͰͯͰͽͰͳͼͽͰ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͳͪͶͰͬͰͻͰ ͵ΒͰ;ͶͪͲͰ ; ͫͻͪ͵͋ͪ͵ͯͪͷͳͼͶͳͷ ͯͪͲͫͭ ͽͭͪi ͊ͽ;ͯͰͽ͵ͳΔͪ
ͭͯͳͰ
ͯͭͬͻtͰͼͶͪͱͰͷͼͰi
́ͼͺͳͽͪͳͪt͇ͺͰͽͰͷͻͪͯͪͲͪͳ
ͼͬͰΒͰͳͯͳͬͳͯ;ͪͶ͊ͬͰͲͪͬͳͼͳͯͯͬΒͰΓ;ͯͳ͵ΒͳͼͰ
ͪΌ;
ͪ͵ͷͼ;wͲͪͳ
ͽ;;ͽͳ;ͻͪͲͶͳͳͽͳͿͪ͵ͽͻͳ́ͳͲ͵ΒͰͺͻͯͳͰͼ;ͳͼͪ͵ͪ͵ͬͳͷΓ;ͯͳ
ͷͪͼ;ͼͰͯͻ;ͱͳͶͳ͇ͫͻͪͲͬͪΔͰΒͰͳͼͽͫͳͽͪͿͪ͵ͽͻ͋ͪ͵ΌͰͳͪͰwͪ͵ͪͻͪ͵ͽͰͻ
ͪͪͶͳ
ͼͽ
ͪͽͰͷͺͰͻͪͷͰͽ
͵Ͷͳ͵ͼͷͽͶͰͻͪͽͳ
͵Ͷͳ͵ͼͷͼͺͻͰͷͳͯͪͪͺͻͪͬͳͷ͵ͷͺͻͷͳ
ͼͰ
ͳͽͪ͵ͯͪΓͰ͋ͪ͵ͯͪΒͰͳͯͳͬͳͯ;ͪͶi ͊ͽ;ͯͰͽ͵ͳΔͪ
ͭͯͳͰ
ͯͭͬͻtͳͽͳͼͰͼͶͪͱͰͷ
ͳͽͳͼͰͰͼͶͪͱͰͷi
́ͼͺͳͽͪͳ͵t͊ͬͪͽͳͼͪͷͽͪ͵ͽw;Ͳͪͬͳͼͼͽͳͯ͵ΒͰͪͳͪͶͼͽͳi
̹͍t̸ΒͯͰͯͪͻͰͳͷͳ͵ͪ͵ͲͪͰ͵ͰͪͳͪͶͼͽͳ
ͪ͵ͪ͵Ͳͪͯͻ;ͭͰ̽ͪͶͳͽ;ͳͷͪͻͪͲͶͳ
͵Ͱ i
́ͼͺͳͽͪͳ͵t͌ͼͷͳͼͶ;ͪ͵ͫͳͪͳͪͶͷͰͬͳͽͳͫͻͪ͵ͬͳw;ͼͷͳͼͶ;ͪͳ
ͫͪͶ͵ͪ
ͼ͵ͳ
ͽ;ͷͻͪͯͪͫ;ͯͰͰͼͶͪͭͪΔͪͅͳͼͶͳͷͷͻͪwͰͷͳͼͶͳͷͯͪͷͻͪ
ͪͶͳ;ͺͼͽͼͶ;ͪΒͰͬͪ
͑ͽ ͼͰ ͽͳͰ Ͱ͵ͳ ͳͼͽͻͪͳw Ͱ ͷͳͼͶͳͷ ͳͼͽͻͪͳ ; ͼͷͳͼͶ; ͪͰ ͫͪͶ͵ͪͼ͵Ͱ ͲͰͷΓͰ ͼͪ
ͼͽͻͪͳͷ ͲͰͷΓͪͷͪ
ͯͻ;ͭͳͷw ͆Ͱͷͪ͵ͪ
̸;ͼͽͻͳΒͪ
͎ͶͪͯͳΒͪ
Ͱͫͳͽ
ͽ; ͷͳͼͶͳͷ ͯͪ ͪ͵ ͳ Ͱ
ͷͻͪͯͪͫ;ͯͰͰͼͶͪͭͪΔͪͳͰͼ;ͭͶͪͼͳͪi
̹͍t̓ͪͯͪ͵ͪͱͰͳͼͽͻͪͳ
ͰͷͳͼͶͳͪͰͼͬͰͽ i
́ͼͺͳͽͪͳ͵tͅͳͼͶͳͷͪͰͼͬͰͽ͑ͽͼͰͽͳͰͼͽͪͶͳͲͰͷͪΓ̸ͪͽͼͰͽͳͰͪͳͫͪͶ
͵ͪͼ͵ͳͫͪͷͳͼͶͳͷͯͪͷͻͪͯͪͫ;ͯͰͰͼͶͪͭͪΔͪi
̹͍t̸ͲͪͽͷͻͪͲͪͫͪͶ͵ͪͼ͵Ͱ i
́ͼͺͳͽͪͳ͵t͈ͪΒͰͯͼͽͪͬͭͯͳͪͷͪͻͪͽͬͪ
Ͱͼ;ͭͶͪͼͳͪ
͵͵ͪΔͪ͊ͪͷͲͫͭͽͭͪ́ͪ
Ͱ
ͪ͵ͫͳͼͰͺͳͽͪͶͲͪ;͵;ͺͰͼͬͰͽͯͪͫͳͻͰ͵ͪͰ͵ͳͯͻ;ͭͳͯͭͬͻ̀ͫͭͬͪ͵Ϳͻͷ;
Ͷͳͼͪͭ ͺͳͽͪΔͪ ͵ͪͱͰͷ ͫͻΒ i ͑ͰͿ ͺͻͯͪΒͰ ; ͺͻͯͳͷ ͷͳ͵ͻͺͻͰͯ;ͲͰΕ;
ͭͯͳͪ
ͯͭͬͻtͳͽͳͼͰͼͶͪͱͰͷ
ͳͽͳͼͰͰͼͶͪͱͰͷi
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ: ͆ͪͻͯ
ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ
Ͳͪ
ͳ͵ͪͯͪͳͼͳͼͽͺͼͽͼͳͭ;ͻͪ
ͪͶͳͺͻͼͽΒͰwi ͆ͰͲͪͺͼͶͰͪ
ͭͯͳͪ
ͯͭͬͻtͼͶͪ
ͱͰͷͼͰi
̀ͪͳͷΓͳͬΒͰͯͪͼͰ;ͯͭͬͻͳͷͪͳͼͺͳͽͪͳ͵ͪͪͺͻͫͶͰͷͰͼͽͪͫͳͶͼͽͳͷͰͬͳͽͳͫͻͪ
͵ͬͪͬͳͯͳ͵ͪͽͰͱͪͬͪΒ;Εͪ ͵Ͷͼͽ͵ΒͪͼͪͷͽͰͼͽͳͻͪͬͻͼͽͳ;ͯͳΒͪͯͭͯͼͪ͌͵Ͷͳ͵ ΒͰ
ͫͻͪ͵ͯͬΓͬͻͼͽ
ͻͪͲͶͳͳͽͰͽͳ͵ͺͻͰ͵ͶͺͰͻͳͺͳͻͪͼͰ͵ͪͳͻͰͶͰͬͪͽ
ΒͰͻͰͷͱͰ
;ͭͻͲͳͽͳͼͽͪͫͳͶͼͽ͋ͪ͵ΌͰ
;ͯͭͬͻͳͷͪͼͰΒͪͬΓͪͳͺͳͽͪΔͰ͵ͽͰ͵ͼͽͪ– ͭͯͰͼͰͼ͵ͶͪͺͪΒ;ͷͰ
ͬͳͽͳͫͻͪ͵ͬͳͳ͵ͳͼ͵Ͷͪͺͪ ;ͺͭͶͰͯ;ͺͻͰ͵Ͷͪͺͻͳͺͪͯͳ͵ͪͻͪͲͶͳͳͽͳͰͽͳ͵ͳͲͪΒͰͯͳͪ
͈ͳͽͪΔͰ͵ͽͰ͵ͼͽͪͪ ͵ΒͳͳͼͺͳͽͪͳͳͰͳΓͪΒ;ΒͪͬΓͪͼͰ͵ͪ ͻͰͶͰͬͪͽͳ ; ͼͶ;ͪΒ;ͯͻ;ͭͳ
ͳͼ͵ͪͲͪ 'JMJQPWJǀ
́ͼͺͳͽͪͳͳͷͪͪͷͪ͵Βͳͼ;ͳͲͻͪͲͳͶͳͰͼͶͪͭͪΔͰͼͪͪͬͰͯͰͷͽͬͻͯΔͷ
ͯͪ͵ͶͰ
ͯͭͬͻͳͶͳt;ͺͽͺ;ͼͽͳͼͰͰͼͶͪͱͰͷiͳͶͳtͰͼͶͪͱͰͷͼͰi
ͺͼͽͪͬͳͶͳͼͷͺͽͺͳͽͪΔͰ
t̽ͪͶͳͷͳͼͶͳͽͰͯͪ ͼ;ͷͰͬͳͽͳͫͻͪ͵ͬͳ;ΒͰͯͪ͵ΒͷͰͻͳͼͽͪͫͳͶͳ͵ͪͳͼͽͪͶͳ i͌͵;ͺͰͽͳ
ͻͳͳͼͺͳͽͪͳ͵ͪͰͼͷͪͽͻͪͶΒͰͯͪͷͰͬͳͽͳͫͻͪ͵ͬͳͳͼ;;ΒͰͯͪ͵ΒͷͰͻͳͼͽͪͫͳͶͳ͵ͪͳͼͽͪ
Ͷͳ͇ͬͷͫͻΒ;ͫͳͷͱͯͪͽͻͰͫͪͶͺͻͳͯͯͪͽͳͳͳͼͺͳͽͪͳ͵ͪ͵Βͳͽͬͻͯͳͯͪͼ;ͫͻͪ͵ͬͳΒͰͯͪ͵
ͼͽͪͫͳͶͳ tͷͱͯͪ ͼͽͪͽͳͼͽͳ͵ͳ Ͱ
ͪͶͳ ͷͳͼͶͳͷ ͯͪ ΒͰͼ;i
͇ͼͽͪͶͳ ͳͼͺͳͽͪͳͳͰ ͫͻͪͳͶͳ ͼ;
ͼͬΒͰͺͲͳͳΒͰΒͰͯͪ͵ΒͼͽͪͫͳͶͼͽͳͷͰͬͳͽͳͫͻͪ͵ͬͪͳ;ͼͶ;ͪΒ;ͬͭͺͽͺͳͽͪΔͪ
̸ͷͫͳͬͪͶͰͽͼͽ
ͺͻͳͼ;ͽͪ;ΒͰͯͷͯͪͬͰͯͰͳͯͭͬͻͪ ͼͽ;ͯͰͽ͵ͳΔͪ
ͭͯͳͰ
ͺͼͰ
ͫΒͰ ͲͪͳͷΓͳͬͪ́ͪ͵ͳͼͺͳͽͪͳͪͽͬͻͯͳͯͪͼͽͪͫͳͶͼͽͳΒͰͷͪΔͪ;ͼͶ;ͪΒ;ͷͰͬͳͽͳͫͻͪ
͵ͬͪ
ͫΒͪΔͰΔͰ͵ΒͰΒͰͺ;ͯͳͶͪͳͳͪͷͼͰͼͺͰͳͿͳͳͷͳͳͽͰͻͰͼͪͽͳͷ͆ͰͼͽͪͫͳͶͼͽ
͵Βͪ ͺͻͳͼͽͳͰ ͳͶͳ ͫͳ ͷͭͶͪ ͺͻͳͼͽͰΕͳ ;ͼͶͰͯ ͻͪͲͶͳͳͽͭ ͪͳͪͶͭ Ͱͽͳ͵ͭ
ͺͻͰ͵Ͷͪ
ͼ;ͺͻͽͼͽͪͬΓͰͪΒͰͬͻͼͽͳͳͯͳΒͪͯͰͬͰͲͰͲͪͼͬͪΒͪΓ;ͫͪͬͳ t͊ͪͷͳͷͽͳͷͽͼ;ͷͰͬͳͽͳ
ͯͪͼ;ͳͬͰΕ ;ͳͳͶͳͬͰΕͳ͵ͻͪ͵ͲͫͭͽͰΔͳͬͰ Γ;ͫͪͬͳwi
̽ͪ͵ͶͰ
ͻͪͲͶͳͳͽͪͳͪͶ
Ͱͽͳ͵
ͺͻͰ͵Ͷ ͼͰͳͺͪ͵ ͬͳͯͳ͵ͪͺͰͽͪ ͺͻͰͺͻͰ͵ͪ
͵Β; ͺͻͰͬͶͪͯͪͬͪͷͰΌ;ͼͫͪͺͻͳͬͻͱͰ
ͼͽͼ;ͺͻ;ͱͳ͵ͪ͋Ͱ͵ΒͰͺͬͰͻͬͪͽͳͯͪͫͳͬͪ͵ͬͳͳͽͰͻͺͻͰͽͪͳΒͪͫͳͶͲͪͽͬͳͰ ;͵
Ͷͳ͵ͫͳͼͷͳͼͽͻͪͱͳͬͪΔͰͼͺͻͬͰͶͳͪͷͭͬͰΕͰͷ;Ͳͻ͵;
͈ͻͳͷͰͻͳͼͽͳͰͷͳͼ͵Γ;ͳͬ͵ͪ͵
ͫͳͼͷ;͵ͪͲͪͶͳͪͫͭͪͽͼͽͬͳͽͰͻͺͻͰͽͪͳΒͪͪ͵ͳ;ͼͶ;ͪΒ;ͳͼ͵ͪͲͪͲͪ͵ΒͳͳͼͺͳͽͪͳͳͰͳͼ;
ͳͼͽͳͪͶͳ ͯͪ ͳͷ ΒͰ ͪ ͫͳͶ ͵Βͳ ͪͳ ͰΒͪͼͪ ͳͶͳ ͬͳͰͼͷͳͼͶͰ ͈ͼͰͫ ΒͰ ͳͽͰͻͰͼͪͽͪ ;
ͺͭͶͰͯ;ͪͷͫͳͬͪͶͰͽͼͽͳͼͺͻͪͷͺͳͽͪΔͪͬͪͶͳͯͼͽͳ
̸̸̀̓͌͐̓͡
͈͵;ͪͶͳ ͼͷ ͯͪ ͷͰͽͯͶ͵ͷ ͽͻͳͪͭ;ͶͪͳΒͷ ͼͬͪΕͰͷ ; ͠ͳ͵ͬͷ ͲͪͰΔ; ͻͰͳ
ͻͪͲͷͽͻͳͷͺͻͫͶͰͷͬͪͶͳͯͼͽͳ;ͳͼͽͻͪͱͳͬͪΔ;ͬͻͰͯͼͳͻͳΒͰͽͪͳΒͪ ̀ͪͼͬ;ͪͰͭ
ͅͻͪͷͳͼͽͪΕͳͯͪΒͰͪͺͻͳͼͽ;ͺͺͻͫͶͰͷ;;ͯͻͰΌͰͷͼͷͳͼͶ;Ͱ;ͫͳͪΒͰ͆ͰͷͱͰͼͰͻͰΕͳͯͪΒͰ
ͪͰ ͳͼͽͻͪͱͳͬͪΔͰ ͫͳͶ ͼͷͳΓͰ ͵ͪ͵ ͫͳͼͷ ͼͽͬͪͻͳͶͳ ͷͰͽͯͶ͵ͳ ͳͯͰͪͶ ͽͻͳͪͭ;ͶͪͳΒͰ ;
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
tͺͳͽͪiͯͪͫͻͪͶͳͼͷͼͰͽͺͳͽͪΔͪ͵ΒͪͼͰ ͺͪͬΓͪΒ;;ͳͲ;ͳͼͽͻͪͱͳͬͪΔͪ
ͽͰͼͰͷͱͰͻͰΕͳͯͪ
ͳͷͪΒ;ͻͰͶͪͽͳͬͯ;ͭ;ͽͻͪͯͳͳΒ;;ͯͷͪΕΒͼͳͶͭͳΒͳ͆ͪͱͪͶͼͽ
ͲͫͭͭͻͪͳͰͭͺͻͼͽͻͪ
ͺͪͱΔ; ͼͷ ͭͻͪͳͳͶͳ ͪ ͼͪͷ ͯͬͪ ͺͳͽͪΔͪ ͅͻͪͷ ͳͼͽͪΕͳ ͯͪ ΒͰ ͪ ͺͻͳͼͽ;ͺ ͺͻͫͶͰͷ; ;
ͯͻͰΌͰͷͼͷͳͼͶ;Ͱ;ͫͳͪΒͰ͆ͰͷͱͰͷͻͰΕͳͯͪΒͰ͵ͬͪͶͳͽͪͽͳͬͳͼͽͻͪͱͳͬͪΔͰͫͳͶͼͷͳ
ΓͰ ͵ͪ͵ ͫͳͼͷ ͼͽͬͪͻͳͶͳ ͷͰͽͯͶ͵ͳ ͳͯͰͪͶ ͽͻͳͪͭ;ͶͪͳΒͰ ; ͺͻͳͼͽ;ͺ; ͺΒͪͬͳ ͵Βͪ ͼͰ
ͪͶͪͲͳͶͪ ; Ͱͽͻ; ͪͰ ͺͪͱΔͰ ͬͻͰͯͼͰ ͻͳΒͰͽͪͳΒͰ
͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͬͪͶͳͯͼͽ ͺͳͽͪΔͪ
͵Βͪͼ;͵ͻͳΕͰͪ;͵ͬͪͽͳͽͪͽͳͬͳͷͳͼͽͻͪͱͳͬͪΔͳͷͪͬͻͰͯͼͳͻͳΒͰͽͪͳΒͪ͵ͻͳͽͳ͵ͳͼͷ
ͳͼͺͳͽͳͬͪͶͳͼͪͷͪͳͬ;ͲͪͰΔͪͳͼ͵ͪͲͪ
ͯͼͳͽͰͻͺͻͰͽͪͳΒͪͯͼͽͻͪͰͼͪͷͳͳͼͺͳͽͪͳ
͵ͪͪ͌ͼͶ;ͪΒ;ͺͻͬͭͺͳͽͪΔͪ t̀ͪΒͰͯͳ͵ͺͻͰ͵Ͷͺͻͳͺͪͯͳ͵ͪͪͰͭͪͻͯͪͽͰͷͰΓΒͰͪͰͭ
ͺͬͰͻͰΔͪi
ͺͶͬͳͪͳͼͺͳͽͪͳΒͰͬͳͰͳͶͳͷͪΔͰͽͬͻͰͳͼͽͪ͵ͶͪͯͪΒͰͳͼ͵ͪͲͰΒͪͼͿͻͷ;
Ͷͳͼͪ
ͯͼͯͪͰͻͪͲ;ͷͰΒ;ͼͷͳͼͪͻͰͰͳͰ͌ͼͶ;ͪΒ;ͯͻ;ͭͭͺͳͽͪΔͪ t͆ͪͳͪͶͷͰ
ͬͳͽͳͫͻͪ͵ͬͳͷͻͪΒ;ͫͳͽͳͰͼͽͪͫͳͶͳΒͳͰͭͯͻ;ͭͳͫͻͪ͵ͬͳi
ͷͱͰͷ͵ͼͽͪͽͬͪͽͳͯͪΒͰͬͪͶͳ
ͯͼͽ;ͬͰͶͳ͵ΒͷͰͻͳͺͽͬͻΌͰͪ
ͯͼͯͪͼ;ͳͼͺͳͽͪͳͳͻͪͲ;ͷͰͶͳͼͷͳͼͪͺͳͽͪΔͪͬͪ͠ͱ
ͳΒͰ
; ͯͭͬͻͳͷͪ ͼͰ ͷͭͶ ;ͳͽͳ ͯͪ ͺͼͽΒͳ ͵ͻͰͼͺͯͰͽͼͽ ͳͲͷͰΌ; ͵ͬͪͽͳͽͪͽͳͬͭ ͳ
͵ͬͪͶͳͽͪͽͳͬͭͯͰͶͪͯͭͬͻͪͪͺͳͽͪΔͰ̺ͰͶͳ͵ͳͺͻͰͪͽͯͭͬͻͪͳͼͺͳͽͪͳ͵ͪͪ͵ΒͳͼͰͰ
ͼͶͪͱ;ͼͪͳͼ͵ͪͲͷͳΒͰͪͷͷͭ;Εͳͯͪͯ;ͫΓͰ ͵ͻͲͺͽͺͳͽͪΔͪ
;ΌͰͷ;ͻͪͲͷͪͽͻͪΔͰΔͳͬͳ
ͽ;ͷͪͰΔͪͼͪͷͰͰͼͽͪͫͳͶͼͽͳͬͪ͵ͬͳͫͻͪ͵ͬͪ
̸̸͉͉̈́́͋̾͋͌
ͺͻͳͼͽ;ͺ; ͬͻͰͯͼͳͷ ͻͳΒͰͽͪͳΒͪͷͪ ͊ ͯͻ;ͭͰ ͼͽͻͪͰ
ͬͪͶͳͯͼͽ ͺͳͽͪΔͪ ͵Βͪ ͼ; ͵ͻͳΕͰͪ ;
͵ͬͪͽͳͽͪͽͳͬͳͷ ͳͼͽͻͪͱͳͬͪΔͳͷͪ ͵ͻͳͽͳ͵ͳ ͼͷ ͳͼͺͳͽͳͬͪͶͳ ͼͪͷ ͪ ͳͬ; ͲͪͰΔͪ ͳͼ͵ͪͲͪ
ͯͼ
ͳͽͰͻͺͻͰͽͪͳΒͪͯͼͽͻͪͰͼͪͷͳͳͼͺͳͽͪͳ͵ͪͪ
̸̹͇͉͍͈͇̺̿́̽͊́̈́́́ͣ: ͆ͪͻͯ
ͪͳΒͪͳͷͰΌ;ͪͳͪͶͳͯͼͳ
.BUUIFXT
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̸̸̸̸̸͉̺͉͎͇̺͎͇̺́̈́́͆͆́͊͌͋̽́͆͘͘ͅͅ1
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͇ͻͰͫ;ͻͭͼ͵ͳʹͭͼ;ͯͪͻͼͽͬͰΆʹͺͰͯͪͭͭͳͰͼ͵ͳʹ;ͳͬͰͻͼͳͽͰͽ
̓ͪͿͰͯͻͪͬͼͰͫ΄ͰʹͳͼͽͻͳͳͳͷͰͽͯͳ͵ͳͺͻͰͺͯͪͬͪͳΊͳͼͽͻͳͳͳͫ΄ͰͼͽͬͲͪͳΊ
͇ͻͰͫ;ͻͭ ͉ͼͼͳΊ
̸̻͉́͆͋̾͏͇͔͈͉͇́͆͆̾͏̸͔̾͊͊͆
̸͈͇͇̺͇͈͉͇͉̺͊͋͊̾͋͊̓͊͋͆͊͋̾ͅ
1
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̸̸͎͇̺́͊͌͋̽́͆ͅ
̸̸̻͉͇̺́͑̓́ͽͰͭͻͪͳΆͰͺͻͰͼͼΆͪͺͼͽͼͬͰͽͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
͆ͪͼͰͭͯΊͳʹͯͰ·;ͺͯͪͬͶΊΉ΄ͰͭͫͶ·ͳͼͽͬͪͺͻͰͯͼͽͪͬͳͽͰͶͰʹΈ͵ͷͳͰͼ͵ͳͳͺ
ͶͳͽͳͰͼ͵ͳ ΈͶͳͽ ͺͼͽͼͬͰͽͼ͵ͳ ͭͼ;ͯͪͻͼͽͬ Ͱͽ ͱͰͶͪͳΊ ͬͲͻͯͳͽ· ͊ͬͰͽͼ͵ͳʹ ͊ΉͲ ͇ͯͪ͵
ͻ;͵ͬͯͳͽͰͶͳ ͻΊͯͪ ͻͰͼͺ;ͫͶͳ͵ ͺͻͳͲͪΉͽ
ͽ ͻͪͲͬͳͽͳͰ ͼͽͻͪ ͼ ͻΆʹ Έ͵ͷͳ͵ʹ ͫ;ͯͰͽ
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ΆͫͻͪͲͬͪͳʹ
ͼͬͪΆͪͬͲͪͳͷͬΆͭͯΆͪͳͪͶ·ΆͲΊʹͼͽͬͪ͊ͯͻ;ͭʹͼͽͻ
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ͼͰͭͯΊ ͳ ͯ ͳͲ ͭͼ;ͯͪͻͼͽͬ Ͱ ͼͷͱͰͽ ͽͶ·͵ ͼͫͼͽͬͰΆͷͳ ͼͳͶͪͷͳ ͺͻͽͳͬͼͽΊͽ·
ͽͪ͵ͳͷͭͶͫͪͶ·ΆͷͬΆͲͬͪͷͼͬͻͰͷͰͼͽͳ
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ͼͽ͵Ͱ
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;Ͷͪ
ͬͺͻͶͰ́ͽͰͭͻͪͳ;ΉͼͽͻͪͽͰͭͳΉͼͰͭͯΊͰʹ͉ͼͼͳͳͺͻͰͯͰͶΊͰͽͻͰͭͳͪͶͳͲͷ̺ͷͪͻͽͰ
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ͷͳͳͼͽͻͷ͆ͳͯͰͻͶͪͯͬͪͅͻ͵ͷ͉ΉͽͽͰͬΆͼ͵ͪͲͪͶͼΊͪͰʹͼͽͻͪͰ͵ͪ͵ͻͰͭͳͪͶ·ʹͯͰͻ
ͱͪͬͰ͈ͻͰͲͳͯͰͽ̸͊͑ͲͪΊͬͳͶj͉ͼͼͳΊ— ͻͰͭͳͪͶ·ͪΊͯͰͻͱͪͬͪ
ͳͰͳͲͲͪͼͳͶΆ
ͪͳͲͲͪͼͬͰʹ
ͼͶͪͫͼͽͳΊͬͶΊͰͽͼΊ;ͭͻͲʹͯͶΊͰ͵ͽͻΆͼͬͳͼͼͰͯͰʹwv ͍ͻͶͬ
ͼ
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ͼͽ͵ͪ
͘ͺͳΊ
̓ͻͰΊ
̓ͳͽͪʹ
ͻͰͭͳ͗ͱʹ̸Ͳͳͳ
ͪͽͪ͵ͱͰ̹Ͷͳͱͳʹ̺ͼͽ͵
ͽͼͽͪͬͳͽͼΊ
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ͽ͉ͼͼͳΊͯͬͶ·ͪΊͼͬͰͫͻͪͲͪΊjͻͰͭͳͪͶ·ͪΊvͼͽͻͪͪ
͉ͼͼͳΊͰͼͽͻͰͷͳͽͼΊ͵ͿͻͷͳͻͬͪͳΉͬ͵ͻ;ͭͼͰͫΊͺͯ͵ͽͻͶ·ΆͰʹͫ΅ͰͯͳͰͳʹͭͼ;
ͯͪͻͼͽ͇ͬͪͪͰͶͰͪͪͻͪͬͺͻͪͬͰͺͪͻͽͰͻͼͽͬͼͻͪͲͶͳΆͷͳ ͼͳͶͪͷͳͷͳͻͪ
ͷͰͱͯ;ͪͻͯ
ΆͷͳͻͰͭͳͪͶ·ΆͷͳͻͭͪͳͲͪͳΊͷͳ
͈ͻͿͰͼͼͻͺͶͳͽͳͰͼ͵ͳͪ;͵;ͳͬͰͻͼͳͽͰͽͪ͆·Ή͂ͻ͵ͪͳ̓Ͷ;ͷͫͳʹͼ͵ͭ;ͳͬͰͻͼͳͽͰͽͪ
͊ͳͽͳΊ͉ͫͰͻͽͼͽͷͰͪͰͽ
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ͽͪͰͽͻͪͼͼͳͽΆͬͪͽ·ͪ ͼͰͫΊ
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;ͽͻͪͳͬͪΊͳͽͰͻͰͼ͵ ͺͻͳͼͰͯͳͰͳΉ͵ jͲͪ
ͺͪͯΆͷ͵Ͷ;ͫͪͷvͽͳͺͪ̾͊ͳ̸͇͇͆͋ͪͼͳͽͪͰͽ
ͽͫͶͰͰ;ͬͰͻͰͪΊͬͼͰͫͰ
ͫͶͰͰͫͭͪͽͪΊΈͰͻ
ͭͻͰͼ;ͻͼͪͷͳͳͫͶͰͰͪͬͽͻͳͽͪͻͪΊ͉ͼͼͳΊͺʹͯͰͽͰͺͺ;ͽͳ;ͭͶ;ͫͶͰͳΊͼͽͻ;ͯͳͰͼͽͬͪͼͽʹ
ͱͰ̾ͬͻͺʹ
ͺͺ;ͽͳ ͼͲͯͪͳΊͯͬ;̾ͬͻͺ– ͯʹͺͯͻ;͵ͬͯͼͽͬͷ̾͊ͳ̸͇͆͋
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Ͳͳͳͳͯͻ;ͭͳͷͰͼͽͪw ͉ͼͼͳΊ
͌͵ͻͪͳͪ
̹ͰͶͪͻ;ͼ·ͳ̀ͪͺͪͯ
ͼ–
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ͪͫͶΉͯͪͰͷΆͰ ͪ ͺͼͽͼͬͰͽͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
ͳͷͰΉͽͽͰͯͰͳΉͼͰͽͪͽ·ͬͼͰͫͰͳͬͳͶͳͲͪͳΆͰͯͼͽͳͱͰͳΊͼͰͼͽΊͷͳΈͽͼͬ
;ͪͼͽ
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͉ͼͼͳΊͼͳͶ·ͪͳͼͽͻͳͰͼ͵ʹͺͪͷΊͽ·Ή̺ͷͭͳͭͼ;ͯͪͻͼͽͬͪ
ͼ͵ͽͻΆͷͳ͉͊͊͊ͺͯͯͰͻ
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ͭͻͪͳΉͪͰͬͻͪͲͳʹͼ͵ͷͺͻͼͽͻͪͼͽͬͰͷΆͼ͵ͶΆͻͪͼͼͷͪͽͻͳͬͪͽ·͵ͪ͵ͯͳͳͲͬͪͱΆͺͻͳͻͳ
ͽͰͽͬͬͰͰʹͺͶͳͽͳ͵ͳ͉ͼͼͳͳ̺ͻͪͷ͵ͪ;͵ͪͲͪʹͻͰͭͳͪͶ·ʹͳͽͰͭͻͪͳͳͼͰͭͯΊͼ;
΄ͰͼͽͬͶΊͰͽͼΊ ͭͶͫͪͶ·Άʹ ͺͻͰ͵ͽ – ͼͲͯͪͳͰ ͳ ;ͼͬͰͻͰͼͽͬͬͪͳͰ jͰͯͳͭ Έ͵ͷͳͰͼ͵ͭ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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ͺͻͪͬͬΆͿͻͷͳͽͰͭͻͪͳʹͺͶͳͽͳ͵ͳ͉͍ͪͺͼͽͼͬͰͽͼ͵ͷͺͻͼͽͻͪͼͽͬͰ
͇ͯʹͳͲͬͰʹͳͳͽͰͭͻͪͳΆͼͰͷͷΆͷͱͰͷͼͳͽͪͽ·̾ͬͻͪͲͳʹͼ͵ͳʹ͖͵ͷͳͰ
ͼ͵ͳʹ ͊ΉͲ ́ͯͰΊ ͼͲͯͪͳΊ ̾ͬͻͪͲͳʹͼ͵ͭ ͊ΉͲͪ ͫΆͶͪ Ͳͬ;Ͱͪ ͈ͻͰͲͳͯͰͽͷ ̓ͪͲͪͼͽͪͪ ͆
͆ͪͲͪͻͫͪͰͬΆͷͰ΄Ͱͬͭ̽ͪΆʹͳͼͽͳͽ;ͽͺͻͰͯͼͽͪͬͶΊͶͼΊ͵ͪ͵ͯͰͷ͵ͻͪͽͳͰͼ͵ͳʹ͵ͿͰͯͰͻͪ
ͽͳͬΆʹͼΉͲͶͰ̻ͬ͊͆ ͪͅͽ;ͼͬͳ̹ͰͶ·Ίͳͬ
ͼ
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ͽͪͺͻͰͶΊͭͼͲͯͪͳͳ̾ͯͳͭΈ͵ͷͳͰͼ͵ͭͺͻͼͽͻͪͼͽͬͪ ͖͈̾
͵;ͯͪͬͶͳ̓ͪ
Ͳͪͼͽͪ
̓ͳͻͭͳͲͳΊͳ͌ͲͫͰ͵ͳͼͽͪ ̽ͭͬͻͼͲͯͪͳͳ
̺ͷͪͻͽͰͭ͵;ͪͼͽͳ͵ͪͷ͖͈̾
ͺͻͳͼͰͯͳͳͶͼΊ ͋ͪͯͱͳ͵ͳͼͽͪ ̽ͪΆͰ ͭͼ;ͯͪͻͼͽͬͪ ͺͻͳΊͶͳͼ· Ͳͪ ͻͪͲͻͪͫͽ͵; ͪͳͪͶ·Ά
ͺͻͭͻͪͷͷͼͳͪͶ·Έ͵ͷͳͰͼ͵ͭͻͪͲͬͳͽͳΊͳͬΆͻͪͫͽ͵;ͪͺͻͪͬͶͰͳʹͻͰͭͳͪͶ·ʹͳͽͰ
ͭͻͪͳͳͬͻͪͷ͵̻ͪ͊͆j͈ͪͶ·ͷͪͺͰͻͬͰͼͽͬͪv
ͰͼͷͰ
ͺͻͳͪͯͶͰͱͳͽ͆͆ͪͲͪͻͫͪͰͬ;
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ͻΆʹͬΆͼͽ;ͺͳͶͼͳͳͳͪͽͳͬʹͻͪͲͻͪͫͽ͵ͳͼͺͰͳͪͶ·ʹ͈ͻͭͻͪͷͷΆͯͶΊΈ͵ͷͳ͵ͭͼ;ͯͪͻͼͽͬ
͏ͰͽͻͪͶ·ʹ̸Ͳͳͳ
ͬ͵ͶΉͪΊͳ͋;ͻ͵ͷͰͳͼͽͪ.
͈ͻͭͻͪͷͷͪͼͯͰͻͱͪͶͪͬͼͰͫͰͯͬͰͭͶͪͬΆͰͰͶͳ͈ͰͻͬͪΊ– ;͵ͻͰͺͶͰͳͰΈ͵ͷͳͰͼ͵ͳͼͬΊ
ͲͰʹͷͰͱͯ;ͭͼ;ͯͪͻͼͽͬͪͷͳ;͵ͪͲͪͭ ͻͰͭͳͪͬͽͻͪΊ– ͻͪͲͬͳͽͳͰ Έ͵ͷͳͰͼ͵ʹͳͽͰͭͻͪͳͳ
ͼͽͻͪ;ͪͼͽͳ͵ͬͼ̾ͬͻͺʹͳ̸ͲͳͰʹ͖ͽͳͰͶͳͯͼͽͳͭͶͳͬͻͪͷ͵ͪͷͰͱͯ;ͪͻͯʹͻͭͪͳͲͪͳͳ
͏ͰͽͻͪͶ·̸Ͳͳͪͽͼ͵ͭͼͽͻ;ͯͳͰͼͽͬͪ ͏̸͊
͉ͪͼͺͻΊͱͰͳͰ͈ͻͰͲͳͯͰͽͪ
͉ͰͲ;Ͷ·ͽͪͽͳͬͼͽ· ͺΆͽͪ ͭͼ;ͯͪͻͼͽͬ ͏ͰͽͻͪͶ·ʹ ̸Ͳͳͳ ͼͽͪͶͪ ͺͻͰͯͰͶΊΉ΄Ͱʹ ͯͶΊ ͽͭ
ͽͫΆ ͵ͽΊͫͻΊ ͭ ͼͼͽΊͶͼ· ͺͯͺͳͼͪͳͰ ̺ ͈;ͽͳΆͷ ͈ͻͽ͵Ͷͪ ͺͻͳͼͰͯͳͰͳͳ
͉ͼͼͳͳ ͵ ͏̸͊ ̺ ̽;ͪͫͰ ͺͯͺͳͼͪ ͺͻͽ͵Ͷ
͈ͯͺͳͼͪͳͰͷ ͈ͻͽ͵Ͷͪ ͉͍ ͽͬͰͶͪ ͼͰͫͰ
ͻͶ·ͳͬͰͼͽͳͳͭͯͻͪͳͺͼͻͰͯͳ͵ͪͬͼͶ;ͪͰͬͲͳ͵ͬͰͳΊ͵ͿͶͳ͵ͽͬͻͪͲͶͳͭ
ͺͶͪͪ
͊ͶͰͯ;Ή΄ͳͷ ͪͭͷ ͼͽͪͶ ͺͻͳΊͽͳͰ ͪ ͼͪͷͷͳͽͰ ͏̸͊
ͺͻͯͳͬͰͷ ͬ ͵ͽΊͫͻͰ ͭ ͬ
͊ͪ͵ͽ͈ͰͽͰͻͫ;ͻͭͰ
ͺͪ͵Ͱͽͪ ͯ͵;ͷͰͽͬ
ͺͻͰͯͰͶΊͬͳ ͼͲͯͪͳͰ ͫ΅ͰͯͳͰʹ ͻͭͪͳͲͪͳͳ
͏̸͊̾ͬͻ̸Ͳ͖͊ ͋ͪ͵ͳͷ ͫͻͪͲͷ ͺͻͳͲͶ ͻͱͯͰͳͰ ͬͭ ͳͽͰͭͻͪͳͭ ͳͼͽͳͽ;ͽͪ ̓
ͭͿͻͷͳͶͪͼ·ͼͬͪΊͰͶ·̾ͬͻ̸Ͳ͖͊– ͼͲͯͪͳͰ͋ͪͷͱͰͭ͊ΉͲͪ ͋͊
ͳ̾ͯͳͭ
Έ͵ͷͳͰͼ͵ͭ ͺͻͼͽͻͪͼͽͬͪ ͖͈̾
͈ͰͻͬΆʹͭͯͻͪͫͽΆ͋ͪͷͱͰͭͼΉͲͪͯͪͶ͉͍
̹ͰͶ
ͻ;ͼͼͳͳ
̓ͪͲͪͼͽͪ;ͻͼͽͬͲͪͳͷͭͽͬͪͻͫͻͽͪͬ ̈́Ͱ;͵ͬ
̺ ͪͼͽΊ΄ͳʹ ͷͷͰͽ ͳͽͰͭͻͪͳΆͰ ͺͻͰͼͼΆ ͻͪͲͬͳͬͪΉͽͼΊ ͬ ͻͪͷ͵ͪ ͺͻͳͰͯͰͭ ͪ
ͼͷͰ; ̾ͬͻ̸Ͳ͖͊ ͷ΄ͭ ͪͯͪͳͪͶ·ͭ Έ͵ͷͳͰͼ͵ͭ ͫ΅ͰͯͳͰͳΊ – ̾ͬͻͪͲͳʹͼ͵ͭ
͖͵ͷͳͰͼ͵ͭ͊ΉͲͪ ̸͖̾͊
̸͖̾͊ͼͽͪͶͯͰͽͳ΄Ͱͷ͉ͼͼͳͳ
̹ͰͶͻ;ͼͼͳͳͳ̓ͪͲͪͼͽͪͪ
ΊͫͻΊͭͶͳͯͰͻͪͷͳΈͽͳͭͼ;ͯͪͻͼͽͬͬͅͼ͵ͬͰͫΆͶͪͺͯͺͳͼͪͪ̽Ͱ͵ͶͪͻͪͳΊ ͰͬͻͪͲͳʹͼ͵ʹ
Έ͵ͷͳͰͼ͵ʹͳͽͰͭͻͪͳͳ
ͬͻͰͲ;Ͷ·ͽͪͽͰ ͰͭͼΊͬͪͻΊ̸͖ͭ̾͊ͪͪͶͪ ͼͬΉͯͰΊͽͰͶ·
ͼͽ·ͪͼͬͰͲͪ͵ͯͪͽͰͶ·ʹͫͪͲΆ̾ͬͻ̸Ͳ͖͊
͋͊ͳ͖͈̾ ̽Ͱ͵ͶͪͻͪͳΊͰͬͻͪͲͳʹͼ͵ʹΈ͵
ͷͳͰͼ͵ʹͳͽͰͭͻͪͳͳ
̸̸͎͇̺́͊͌͋̽́͆ͅ
̸̸̻͉͇̺́͑̓́ͽͰͭͻͪͳΆͰͺͻͰͼͼΆͪͺͼͽͼͬͰͽͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
͊ͰͭͯΊͼͼͽͪͬ;ͪͼͽͳ͵̸͖ͬ̾͊ͼͶͰͯ;Ή΄ͳʹ
̹ͰͶͻ;ͼͼͳΊ ͼΊͬͪͻΊͭ
̓ͪͲͪͼͽͪ ͼΊͬͪͻΊͭ
͉ͼͼͳΊ ͼΊͬͪͻΊͭ
̸ͻͷͰͳΊ ͼΊͬͪͻΊͭ
̓ͳͻͭͳͲͳΊ ͼͪͺͻͰͶΊͭ
͉ͼͼͳΊͳ͵ͭͰͺͯͽͪͶ͵ͳͬͪͰͽ͵ͬͼͽ;ͺͶͰͳΉ̸͖͇ͬ̾͊ͪͰͺͶͳͽͳͲͳͻ;ͰͽΈͽͽͺͻͰͼͼ
̺͉ͼͼͳͳͽͼΊͽͼΊ͵ͰͬͻͪͲͳʹͼ͵ʹͳͽͰͭͻͪͳͳ͵ͪ͵͵ͺͻͪͭͷͪͽͳͷ;
ͳͼͽͻͳͰͼ͵ͳͺͻͪͬͯͪ
ͷ;
ͽͬͰͪΉ΄Ͱͷ; ͼͽͻͪͽͰͭͳͰͼ͵ͳͷ ͰͶΊͷ ͻͪͲͬͳͽͳΊ ͺͻͰͼͼ; ͉ͼͼͳΊ ͳͼͯͳͽ ͳͲ ͽͭ
ͽ
ͶΉͫʹͼΉͲ
ͬ͵ͽͻΆʹͬͽΊͭͳͬͪΉͽͼͳͶʹ
ͰͷͱͰͽͫΆͽ·ͺͻΆͷ
ͯͶͱͰͼͬΆͬͪͽ·ͼΊͪ
ͯͫͻͬͶ·ͷ
ͼͷΆͼͶͰͷͳͭͶ;ͫ͵ͬΆͬͰͻͰͷͻͰͰͳͳ͵ͪͱͯͭ ͳͲͰͭ ;ͪͼͽͳ͵ͬ̀ͪ
͵ͻͽ͵ͳʹ ͼͻ͵ ͼͬͰͭ ͼ;΄ͰͼͽͬͬͪͳΊ ̸͖̾͊ ;ͱͰ ͳͲͷͰͳͶ ͭͰͺͶͳͽͳͰͼ͵;Ή ͵Ϳͳͭ;ͻͪͳΉ
͏ͰͽͻͪͶ·ʹ̸ͲͳͳͳͺͻͯͰͷͼͽͻͳͻͬͪͶͼͬΉͱͳͲͰͼͺͼͫͼͽ·ͬ͵ͻͪʹͰͼͶͱʹͷͰͱͯ;
ͪͻͯʹͫͼͽͪͬ͵Ͱ
͵ͭͯͪͰ͵ͽͻΆͰͰͭͶͰΆͺͯͬͰͻͭͪͶͳͼ·ͫͰͼͺͻͰͰͯͰͽͷ;ͺͶͳͽͳͰ
ͼ͵ͷ;ͳΈ͵ͷͳͰͼ͵ͷ;ͯͪͬͶͰͳΉ
͖͵ͷͳͰͼ͵ͪΊͳͽͰͭͻͪͳΊͬͻͪͷ͵ͪ̾ͬͻͪͲͳʹͼ͵ͭΈ͵ͷͳͰͼ͵ͭͺͻͼͽͻͪͼͽͬͪͬΆͭͯ
ͪͬͼͰͷ;ͪͼͽͳ͵ͪͷ͉ͼͼͳͳ;ͱͰͫͶ·ʹͫ΄ͳʹͻΆ͵ͽͬͪͻͬͳ;ͼͶ;͉͍ͭͺͼͽͪͬͶΊͰͽͪ
ͻΆ͵̸͖̾͊ͰͿͽ·
ͭͪͲ
ͷͳͰͻͪͶΆ
ͪͬͽͷͫͳͶͳ
ͫͻ;ͯͬͪͳͰ
ͷͰͽͪͶͶΆ
ͺͻͯ;͵ͳΉͳͷͳͰ
ͼ͵ʹͺͻͷΆͶͰͼͽͳ
ͯͰͱͯ;ͳͫ;ͬ·
ͺͻͯ;͵ͽΆ̺ͫ΄ͰʹͼͶͱͼͽͳ͉ͼͼͳΊΈ͵ͼͺͻͽͳͻ;Ͱͽͬ
̸͖̾͊ ͽͬͪͻͬ ͪ ͼ;ͷͷ;
ͷͶͻͯ ͯͶͶͪͻͬ ́ͷͺͻͽͳͻ;Ͱͷ ͪ ͼ;ͷͷ;
ͷͶͻͯ ͯͶͶͪͻͬ
͋ͪ͵ͳͷͫͻͪͲͷ
;͉͍ ͺͶͱͳͽͰͶ·ͰͼͪͶ·ͯͬͬͰͰʹͽͻͭͬͶͰ ̹ͰͶͻ;ͼͼͳΊ ͫͶͰͰ ͯͻ;ͭͳ
ͼͽͻͪ ͳͽͰͭͻͳͻͬͪͪ ͬ ̸͖̾͊ ͇ͪ Έ͵ͼͺͻͽͳͻ;Ͱͽ ͰͿͽͰͺͻͯ;͵ͽΆ
ͼͰͶ·ͲͽͬͪͻΆ
ͪͶ͵ͭͶ·
ͷΊͼ
ͼͺͰͽͰͳ͵;
ͺͻͯ;͵ͳΉͳͷͳͰͼ͵ʹͺͻͷΆͶͰͼͽͳ
ͫΆͽͬ;ΉͽͰͳ͵;
ͽͰͶͰͬͳͲͻΆ
ͯͻͰͬͰͼͳ; ͪ ͼ;ͷͷ;
ͷͶͻͯ ͯͶͶͪͻͬ ́ͷͺͻͽͳͻ;Ͱͽ ͪ
ͷͶͻͯ ͯͶͶͪͻͬ ̀ͪͰͷ ͪͷ
̾ͬͻͪͲͳʹͼ͵ͳʹͼΉͲ
ͼ
ͅͳͳͼͽͻͺͳͽͰͭͻͪͳͳͳͷͪ͵ͻΈ͵ͷͳ͵Ͱ̾ͬͻͪͲͳʹͼ͵ʹΈ͵
ͷͳͰͼ͵ʹ͵ͷͳͼͼͳͳ͋ͪͽ·Ί̺ͪͪͶͬͪΊ
ͰͳͬͪΊͻͰͲ;Ͷ·ͽͪͽΆͻͪͫͽΆͺͼͲͯͪͳΉΈ͵ͷͳͰ
ͼ͵ͭͼΉͲͪ
ͽͷͰͽͳͶͪ
ͽjͳͽͰͭͻͪͳΊͬΆͭͯͪͬͼͰͷͺͻͪͲͷ;̺̓ͪͲͪͼͽͪͰ
ͪͺͻͳͷͰͻ
ͳͬ
ͼͬͰͽͼ͵Ͱ ͬͻͰͷΊ
ͳ ͺͼͶͰ Ͱ ͫΆͶ ͪͬͽͷͫͳͶͰͼͽͻͰͳΊ ͆ ͵ͪ͵ ͽͶ·͵ Ͳͪͺ;ͼͽͳͶͳ ̸͖̾͊
ͬ
ͼͽͻͪͰͺΊͬͳͶͳͼ·ͪͬͽͷͫͳͶ·ΆͰ͵ͶͪͼͽͰͻΆ
ͻͪͼͼͳͽͪΆͰͪͫ΄ͳʹͻΆ͵ͼͫ΄Ͱͼͽ̺ͬͪͬͰ
ͯͰͳͰ Ͱͯͳʹ ͼͳͼͽͰͷΆ Ϳͳͽͼͪͳͽͪͻͭ ͵ͽͻͶΊ ͺͲͬͶͳͶ ͷͭͳͷ ͭͼ;ͯͪͻͼͽͬͪͷ ͊ΉͲͪ
;ͬͰͶͳͳͽ· Έ͵ͼͺͻͽ ̸ͻͷͰͳΊ ͪͻͪͼͽͳͶͪ ͺͻͯͪͱͳ ͼͬͳ ͽͬͪͻͬ Ͳͪ ͻ;ͫͰͱ ͪ
ͺͻͳͰͷ ͬ
̓ͳͻͭͳͲͳΉ– ͬ
ͻͪͲͪwv ̀ͪͰͷͪͷ̾ͬͻͪͲͳʹͼ͵ͳʹͼΉͲ
ͼ
̓ͽͷ;ͱͰͼͼͲͯͪͳͰͷ͊ΉͲͪͺͼͽͪͬ͵ͳͽͬͪͻͬͼͽͻͪ;ͪͼͽͳ̸͖̾͊ͬΆͻͼͶͳͬͭͼ;ͯͪͻ
ͼͽͬͪͯͪͶ·ͰͭͲͪͻ;ͫͰͱ·Ί͊ͬΊͲͪΈͽͼͽͰͷ
ͽͽͻͪͼͺͻͽΆͰͽͪͻͳͿΆͼͳͲͳͶͳͼ·ͳͼͽͪͶͳͰͯͳ
Άͷͳ͋ͪ͵
ͻͰͲ͵ͬͲͻͼͶͳͺͼͽͪͬ͵ͳ͵ͪͲͪͼͽͪͼ͵ͳͽͬͪͻ̸ͬͬͬͼͽͻͳΉͳ́ͽͪͶͳΉ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͊ͶͰͯ;ͰͽͽͷͰͽͳͽ·
ͽͯͪͰΈ͵ͷͳͰͼ͵ͰͫͻͪͲͬͪͳͰͬΆͭͯͭͻͪͱͯͪͪͷͭͼ;ͯͪͻͼͽͬ
̸͖̺̾͊ͻͪͷ͵ͪͼͭͶͪͰͳʹͺͻͰͯ;ͼͷͽͻͰͫͰͲͬͳͲͬΆʹͬ΅ͰͲͯͳͽͼ;ͽͼͽͬͳͰͽͪͷͱͰͭ͵
ͽͻͶΊ
ͬͲͷͱͼͽ·ͻͪͫͽͪͽ·ͬͶΉͫʹ ͼͽͻͪͰ͊ΉͲ͇ͪͯͪ͵Έͽ
ͬͼͬΉ ͰͻͰͯ·
ͷͱͰͽ ͼ
Ͳͯͪͽ·ͺͻͫͶͰͷΆͰͶͰͭͪͶ·ʹͽͻ;ͯͬʹͷͳͭͻͪͳͳ͉ͰͰͳͰͯͪͭͬͺͻͼͪͺͻͻͪͫͪͽΆͬͪͰͽͼΊ
̺͵Ͱ͉ͭͼͼͳΊͺͻͳΊͶͪͻͰͰͳͰͯͺ;ͼ͵ͰͶͰͭͪͶ·ͻͪͫͽͪΉ΄ͳ͉͍ͬͭͻͪͱͯͪͼͽͻͪ
͊ΉͲͪ͵ͼͳͼͽͰͷͰͫΊͲͪͽͰͶ·ͭͷͰͯͳͳͼ͵ͭͼͽͻͪͬͪͳΊ́ͯͰͽͻͪͫͽͪͺͯͭͬͻ;ͺͰͼͳ
ͷͫͰͼͺͰͰͳͳͳͺͻͳͲͪͳͳͺͻͳͬΆͯͰͪͺͰͼͳΉͼͽͪͱͪͻͪͫͽΆͬͯͻ;ͭʹͼͽͻͪͰ͊ΉͲͪ
̓ͰͺͳΊ ͻͪͲͬͳͽͳΊ ͉ͼͼͳʹͼ͵ʹ ͍ͰͯͰͻͪͳͳ ͺͳͻͪͰͽͼΊ ͪ ͳͬͪͳΆʹ ͼͰͪͻͳʹ
ͬͪͱͰʹͳͷ ;ͼͶͬͳͰͷͻͰͪͶͳͲͪͳͳ͵ͽͻͭΊͬͶΊͰͽͼΊͼͽͪͬͶͰͳͰ͵ͻ;ͺͰʹͳͭͻͯͼ͵ͳͪͭ
ͶͷͰͻͪͳʹ͵ͪ͵ͰͽͻͬͻͪͲͬͳͽͳΊΈ͵ͷͳ͵ͳͽͰͻͻͳͽͻͳʹ͈ͻͳΈͽͷͰͫͯͳͷͿͻͷͳͻͬͪ
ͳͰ;ͼͶͬͳʹͯͶΊͺͰͻͰͱͪΉ΄ͰͭͺͻͳͲͬͯͼͽͬͰͽͰͶͭͳͰͼ͵ͭͻͪͲͬͳͽͳΊ
ͽͰͻͻͳͽͻͳͪͶ·
ͽͻͪͼͶͰͬΆ ͵ͶͪͼͽͰͻΆ ͫͻͪͲͬͪͳʹ
ͻͪͲͬͳͽͳΊ ΈͰͻͭͰͽͳͰͼ͵ʹ
ͽͻͪͼͺͻͽʹ ͳ ͽͰͶͰ͵ͷ
ͷ;ͳ͵ͪͳʹ ͳͿͻͪͼͽͻ;͵ͽ;ͻ
ͪ͵ͽͳͬͳͲͪͳͳ ͳͬͪͳʹ ͯͰΊͽͰͶ·ͼͽͳ ͈ͼͽͪͬͶͰͳͰ
͈ͻͪͬͳͽͰͶ·ͼͽͬͪ
̺ͼͰͷΈͽͳͷͽͻͰͫͬͪͳΊͷͽͬͰͪͰͽͭͻ͇ͯͻͰͫ;ͻͭ
Έ͵ͷͳ͵ͭͰͭͻͪͿͳͰͼ͵ͰͺͶͱͰͳͰ
͵ͽͻͭ ͺͲͬͶΊͰͽͬ͵ͶΉͳͽ·ͭͻͯ ͬͼͳͼͽͰͷ; ͰͬͻͪͲͳͪͽͼ͵ͳͽͬͪͻΆ
ͳͿͻͷͪͳΆͳ
ͿͳͪͼͬΆ ͫͷͰͬ
ͷͰͱ͵;Ͷ·ͽ;ͻΆ ͵ͷͷ;ͳ͵ͪͳʹ ̻ͻͯ ͻͪͼͺͶͱͰ ͪ ͺͰͻͰͼͰͰͳͳ
ͭͰͺͶͳͽͳͰͼ͵ͳͳͽͰͻͰͼ͉ͬͼͼͳͳͳͼͽͻ̸ͪͲͳͳ
ͳͷͰͰͽ;ͯͫΆͰͬΆͯΆͪͼͽͻͪΆ ͏ͰͽͻͪͶ·
ʹ̸Ͳͳͳ
͇ͻͰͫ;ͻͭͼ͵ͳʹͻͰͭͳͪͯͰͶͰͯ͵ͪͲΆͬͪͰͽͼͬΉͲͪͳͷͼͽ·ͪͺͻͼͽͻͪͼͽͬͰͰͬͻͪͲͳʹͼ͵ʹ
ͳͽͰͭͻͪͳͳ̺ͰͰͽͻͭͬΆͰ͵ͽͪ͵ͽΆͪͰͭͻͰͭͳͪͬͪͽΆͬͪΉͽͼͽͻͪͷͳͻͪ͆ͪͽͰͻͻͳ
ͽͻͳͳ ͇ͻͰͫ;ͻͭͼ͵ʹ ͫͶͪͼͽͳ ͲͪͻͰͭͳͼͽͻͳͻͬͪ ͺͻͰͯͺͻͳΊͽͳʹ ͼ ;ͪͼͽͳͰͷ ͳͼͽͻͪΆ
ͳͬͰͼͽͳͳʹ
ͬͽͷͳͼͶͰͼͼͽͻͪͪͷͳ̸͖̾͊ ̓ͪͶͳͳ
ͼ
͇ͻͰͫ;ͻͱ·ͰͺͯͯͰͻ
ͱͳͬͪͰͽͳͽͰͭͻͪͳΆͰͼͬΊͲͳͼͬͼͰͷͳͫͰͲͳͼ͵ͶΉͰͳΊͼͽͻͪͪͷͳ– ͶͰͪͷͳ̸͖̾͊
ͳͼͽ
ͻͳͰͼ͵ͳͼͶͱͳͶͼ·ͽͪ͵
ͽͼͫͽͰͼͰͼͽͻ;ͯͳͰͼͽͬ;͇ͻͰͫ;ͻͱ·Ίͼ̓ͪͲͪͼͽͪͷ
ͭͻͪͳ
ͪͼ͵ͽͻΆͷͳͼͳͼͶΊͰͽͼΊͬ͵ͷ̺ͰͺͼͻͰͯͼͽͬͰͷͼͼͰͯͼͽͬͰͪͯΊͽͼΊͽͻͳ͵ͪͲͪͼͽͪ
ͼ͵ͳͫͶͪͼͽͳ– ̀ͪͺͪͯ̓ͪͲͪͼͽͪͼ͵ͪΊ
̸͵ͽΉͫͳͼ͵ͪΊͳ̓ͼͽͪͪʹͼ͵ͪΊ̓ͽͪ͵ͽΆ;ͼͽͪͬͶͰΆ
͵ͪ͵ͪ;ͻͬͰͭ;ͫͰͻͪͽͻͪͳͪ͵ͳͷͬ
ͽͪ͵ͳͪ;ͻͬͰͺͻͰͯͺͻͳͳͷͪͽͰͶ·ͼ͵ͳͼͫ΄Ͱͼͽ͇ͬͻͰ
ͫ;ͻͭͬ͵ͶΉͰͬͻΊͯͼͬͷͰͼͽΆͻͼͼͳʹͼ͵͵ͪͲͪͼ͵ͳͺͻͰ͵ͽͬ́ͽͰͻͰͼͰʹͳͷͳͲͳΊͬͶΊ
ͰͽͼΊͺͻͰ͵ͽ
ͻͪͲͻͪͫͽͪΆʹ͇͇͋j̓ͪͲ͉ͼ̻ͪͲv2͇ͺͻͰͯ;ͼͷͪͽͻͳͬͪͰͽͼͲͯͪͳͰ͇ͬͻͰͫ;ͻͭͼ͵ʹ
ͫͶͪͼͽͳͺͻͳͲͬͯͼͽͬͪͭͻͪ;ͶͳͻͬͪʹͼͰͻΆͷ΄ͼͽ·ΉͯͽΆͼͽͬͭͯ
̺ ͺͻͳͭͻͪͳʹ ͲͰ ̽ͷͫͪͻͬͼ͵ͳʹ ͻͪʹ
ͻͪͼͺͶͱͰ ̺ͰͼͰͰ̸ͻͪͶͳͼ͵Ͱ ͷͰͼͽ
ͻͱͯͰͳͰ ͷͰͯͳ͵ͬΆ ͻ;ͯ ͇ͼͰ·Ή ͭ ͬ ͬͻͰͷΊ ͬͼͽͻͰͳ ͭͶͪͬ ̓ͪͲͪͼͽͪͪ ͳ ͉ͼͼͳͳ
ͺͻͯͳͬͰʹ ͬ ͭ ̾͵ͪͽͰͻͳͫ;ͻͭ
ͫΆͶ ͺͯͺͳͼͪ ͼͺͰͳͪͶ·Ͱ ͼͭͶͪͰͳͰ
ͪͺͻͪͬͶͰͰ ͪ
ͼͬͷͰͼͽͰͲΊʹͼͽͬͰͰͼͬͰͳͰΈͽͭͫ΅Ͱ͵ͽ͇ͪͼͯͰͻͱͳͽͼͫΆͰͺͻͪͬͳͶͪ
ͫͰͼͺͰͳ
ͬͪΉ΄ͳͰͪͳͪͶ·ΆͰͳͽͰͻͰͼΆ͉ͼͼͳͳͳ̓ͪͲͪͼͽͪͪ.
2
͇͇͋«̓ͪͲ͉ͼ̻ͪͲ» – ͼͬͷͰͼͽͰ͵ͪͲͪͼ͵ͻͼͼͳʹͼ͵ͰͺͻͰͯͺͻͳΊͽͳͰ
ͼͲͯͪͰͪͺͪͻͳͽͰͽʹͼͬͰ
͵ͪͲͪͼͽͪͼ͵ʹͪͳͪͶ·ʹͰͿͽͰͭͪͲͬʹ͵ͪͷͺͪͳͰʹ«̓ͪͲͅ;ͪʹ̻ͪͲ» ͳͻͼͼͳʹͼ͵ͳͷ«̻ͪͲͺͻͷͷ».
̸̸͎͇̺́͊͌͋̽́͆ͅ
̸̸̻͉͇̺́͑̓́ͽͰͭͻͪͳΆͰͺͻͰͼͼΆͪͺͼͽͼͬͰͽͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
͊ͽͻ;ͯͳͰͼͽͬͬͪͭͻͪͻʹͼͿͰͻͰͺͻͰͯͼͽͪͬͶͰͯͰΊͽͰͶ·ͼͽ·Ή͇͇͇j͇ͻͰͫ;ͻͭ́ͬͶͭͪv
͖ͽͪͼͽ·͵ͪͲͪͼͽͪͼ͵ͭͪͭͻͺͻͷΆͶͰͭͶͯͳ͇͇ͭͪ͋j́ͬͶͭͪv̓ͪͷͺͪͳΊͪͰͶͰͪͪ
ͬΆͻͪ΄ͳͬͪͳͰͲͰͻͬΆ͵;Ͷ·ͽ;ͻ̾ΉͫͻͪͫͪͽΆͬͪͰͽͼΊͫͶͰͰͬͼͰͼͰͶ·Ͳ;ͭͯͳʹ͇ͻͰͫ;ͻͭ
ͼ͵ʹͫͶͪͼͽͳ
͇ͻͰͫ;ͻͭͺͼͽͪͬͶΊͰͽͬ̓ͪͲͪͼͽͪͼΆͻ;ΉͰͿͽ·
ͰͷͰͽ
ͺͻͯ;͵ͽΆͰͻʹͳͬͰͽʹͷͰ
ͽͪͶͶ;ͻͭͳͳ́Ͳ ̓ͪͲͪͼͽͪͪ ͬ ͻͼͼͳʹͼ͵ͳʹͻͰͭͳ ͺͼͽ;ͺͪͰͽͭͪͲ̓ͪͻͪͪͭͪͪ͵ͼ͵ͭͷͰͼͽͻͱͯͰ
ͳΊ̾ͱͰ͇ͭͯͻͰͫ;ͻͭͼ͵ͳʹͭͪͲͺͰͻͰͻͪͫͪͽΆͬͪΉ΄ͳʹͲͪͬͯͼͬͪͳͬͪͰͽͼͬΆͰͷͶͻͯͷîͭͪͲͪͳ
͵ͶͷͶͽͭͪͲͬͭ͵ͯͰͼͪͽͪ;͵ͪͲͪͭ͵ͪͲͪͼ͵ͭͷͰͼͽͻͱͯͰͳΊ
̹Ͷ·ͳͰͺͰͻͼͺͰ͵ͽͳͬΆͼͽΊͽͲͪͻͰͪͶͳͲͪͳͰʹͺͻͰ͵ͽͪͷͰͱͯ;ͪͻͯͭͽͻͪͼͺͻͽͭ͵
ͻͳͯͻͪj̀ͪͺͪͯͪΊ̾ͬͻͺͪ– ̀ͪͺͪͯΆʹ̓ͳͽͪʹv͖ͽͽͺͻͰ͵ͽ– ͯͳͳͲͼͼͽͪͬͶΊΉ΄ͳ͵Ͱͺͳͳ
j͇ͯͳͺΊͼ– ͯͳͺ;ͽ·v
ͰͶ·͵ͽͻʹ– ͺͻͯͬͳͱͰͳͰͬͲͪͳͷͼͬΊͲͰʹͷͰͱͯ;̸Ͳͳͪͽͼ͵ͳͷ
̾ͬͻ
ͺͰʹͼ͵ͳͷͳ̸Ϳͻͳ͵ͪͼ͵ͳͷ͵ͽͳͰͽͪͷͳ
ͺͻͰͯͺͶͪͭͪΉ΄ͪΊ;ͼͽͪͬͶͰͳͰͺͪͻͽͰͻͼ͵ͳͽͰ
ͳʹͷͰͱͯ;ͭͼ;ͯͪͻͼͽͬͪͷͳ͈ͷͳͷͽͪ͵ͳͭͶͫͪͶ·ΆͰͶͰʹͯͶΊͼͽͻͪ
ͬͯΊ΄ͳ̸͖ͬ̾͊
ͻͰͲ
ͬΆͪʹͬΆͭͯΆͷͫ;ͯͰͽͬͲͷͱͼͽ·;Ͷ;ͳͽ·ͼͬΉͽͻͪͼͺͻͽ;ΉͳͿͻͪͼͽͻ;͵ͽ;ͻ;
͇ͻͰͫ;ͻͭͻͪͼͺͶͪͭͪͰͽ ͼͰͻ·ͰͲΆͷͺͽͰͳͪͶͷͳͬͲͷͱͼͽΊͷͳͯͶΊͿͻͷͳͻͬͪͳΊͼ
ͽͬͰͽͼͽͬ;Ή΄Ͱʹ ͳͿͻͪͼͽͻ;͵ͽ;ͻΆ
ͬ ͽͷ ͳͼͶͰ
ͼͬͻͰͷͰͭ ͶͭͳͼͽͳͰͼ͵ͭ Ͱͽͻͪ ̻ͻͯ
ͷͱͰͽͼͽͪͽ·jͫͪͲͬʹvͽͰͻͻͳͽͻͳͰʹͯͶΊͻͪͲͬͳͽͳΊͽͻͪͲͳͽͭͺͽͰͳͪͶͪͫͶͪͼͽͳ
Ϳͻͷͳͻ
ͬͪͳΊͼͬͻͰͷͰͭͽͻͪͼͺͻͽͶͭͳͼͽͳͰͼ͵ͭ͵ͷͺͶͰ͵ͼͪͬͻͪͷ͵ͪ͵ͻͳͯͻͪ̾ͬͻͺͪ– ̀ͪ
ͺͪͯΆʹ ̓ͳͽͪʹ ͈ ͽͰͻͻͳͽͻͳͳ ͉ͼͼͳͳ ͽͻͪͼͼͪ ͺͻͯͳͽ ͽ ͊ͪ͵ͽ͈ͰͽͰͻͫ;ͻͭͪ ͰͻͰͲ ͅͼ͵ͬ
ͼ͵;Ή
͆ͳͱͰͭͻͯͼ͵;Ή ͫͶͪͼͽͳ
ͺͰͻͰͼͰ͵ͪͰͽ ͋ͪͽͪͻͼͽͪ ͳ ͇ͻͰͫ;ͻͭͼ͵;Ή ͫͶͪͼͽ· ͪͭͅͳͼͽͻͪͶ·
ͼͰͯͳͳͽ ͈ͰͽͰͻͫ;ͻͭ ͼ ͵ͳͽͪʹͼ͵ͳͷ ͷͻͼ͵ͳͷ ͺͻͽͷ ̈́Ί·Ή·ͭͪ ͇ͫ΄ͪΊ ͺͻͽΊͱͰͼͽ· ͻͼ
ͼͳʹͼ͵ʹͪͼͽͳ– ͵ͷ
͵ͪͲͪͼͽͪͼ͵ʹ–
͵ͳͽͪʹͼ͵ʹ– ͵ͷ ̓ͻͳͯͻj̀ͪͺͪͯͪΊ̾ͬ
ͻͺͪ– ̀ͪͺͪͯΆʹ̓ͳͽͪʹv
͋ͻͪͼͺͻͽͪΊͷͪͭͳͼͽͻͪͶ·j͑ͰͶ͵ͬΆʹͺ;ͽ·vͺͻʹͯͰͽͺͽͰͻͻͳͽͻͳͳ͇ͻͰͫ;ͻͭͼ͵ʹͫͶͪ
ͼͽͳͽͭͻͪͳΆͼ̓ͪͲͪͼͽͪͷͬͪͺͻͪͬͶͰͳͳͪ̓ͪͲͪ·͋Ͷ·͵ͬͭͯ;ͪͰͰͼͽͻͳͽͰͶ·ͼͽͬ
ͺͻͰͯͺͶͪͭͪͶͼ·ͬΆͯͰͶͳͽ·ͽͻͰͽ·ͷͳͶͶͳͪͻͯͪͻ;ͫͶͰʹ
ͫ΄ͪΊͼͽͳͷͼͽ·ͺͻͰ͵ͽͪͯ ͭͯͪͼ
ͼͽͪͬͶΊͰͽͫͶͰͰͷͶͻ͉ͯͰͪͶͳͲͪͳΊͯͪͭͺͻͰ͵ͽͪͺͲͬͶͳͽͼͲͯͪͽ·ͫͶͰͰͻͪͫͳ ͷͰͼͽ–
ͬͼͬͷͪͷͪͶΆͺͻͰͯͺͻͳΊͽͳΊͪͬͽͼͰͻͬͳͼͬ
ͫ΄Ͱͺͳͽͪͳͽͯ ͋ͰͻͻͳͽͻͳΊͻͼͽͪ
͈ͻͪ͵ͽͳ͵ͪ ͻͰͪͶͳͲͪͳͳͳͽͰͭͻͪͳΆ ͺͻͰ͵ͽͬͺ͵ͪͲͪͶͪͪͶͳͳͰ ͽͻ;ͯͼͽͰʹ
͵ͽͻΆͰ
ͺͻͳͯͳͽͼΊ ͺͻͰͯͶͰͬͪͽ·ͳ ;ͪͼͽͳ͵ͪͷ͊ͰͶ·ΉΈͿͿͰ͵ͽͳͬͭͪͪͶͳͽͳͰͼ͵ͭͳͼͼͶͰͯͬͪ
ͳΊ ͳͽͰͭͻͪͳΆ ͺͻͰͼͼͬ
ͺͼͽͪͬ͵ͳ Ͳͪͯͪ ͳ ͼͺͼͫͬ ͳ ͻͰͰͳΊ ͺͻͬͯΊͽͼΊ
̾ͬͻͪͲͳʹͼ͵ͳͰΈ͵ͷͳͰͼ͵ͳͰͿͻ;ͷΆ
Ϳͻ;ͷΆͷͰͱͻͰͭͳͪͶ·ͭͳͺͻͳͭͻͪͳͭͼͽͻ;ͯͳ
Ͱͼͽͬͪ ͉ͼͼͳͳ ͳ ̓ͪͲͪͼͽͪͪ
ͻͼͼͳʹͼ͵͵ͪͲͪͼͽͪͼ͵ͳͰ ͬΆͼͽͪͬ͵ͳ
ͳͬͰͼͽͳͳΆͰ Ϳͻ;ͷΆ ͳ
ͯͻ;ͭͳͰ
͆ͪͳͪΊͼ͇ͭͻͰͫ;ͻͭΊͬͶΊͰͽͼΊͻͭͪͳͲͪͽͻͷ̾ͬͻͪͲͳʹͼ͵ͳΈ͵ͷͳͰͼ͵ͳͿͻ;
ͷͬ̾ͬͻͪͲͳʹͼ͵ͳʹΈ͵ͷͳͰͼ͵ͳʹͿͻ;ͷ j͇ͻͰͫ;ͻͱ·Ͱ– v
ͺͻͯͳͬͳʹ1–ΊͫͻΊ
͇ͭͬͻͰͫ;ͻͭͰ
ͼͽͪͶͻͰʹͯͳͼ͵;ͼͼͳʹͺͶ΄ͪͯ͵ʹ
͵ͽͻͪΊͺͲͬͶͳͶͪͬͬͶͰ·ͳ
ͻ͵ͳͰ ͼͶͳ ͭͻͪͱͯͪͼ͵ͭ ͫ΄Ͱͼͽͬͪ ͳ ͫͳͲͰͼͼͫ΄Ͱͼͽͬͪ ͬ ͺͻͰͼͼ ͫͼ;ͱͯͰͳΊ ͺͻͫͶͰͷ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͰͬͻͪͲͳʹͼ͵ʹ ͳͽͰͭͻͪͳͳ ͉ͼͼͳʹͼ͵ͪΊ ͭͪͲͰͽͪ
̺ Ϳͻ;ͷͰ ͺͻͳΊͶͳ ;ͪͼͽͳͰ Έ͵ͼͺͰͻͽΆ
̾ͬͻͪͲͳʹͼ͵ʹΈ͵ͷͳͰͼ͵ʹ͵ͷͳͼͼͳͳ
ͺͻͰͯͼͽͪͬͳͽͰͶͳͿͰͯͰͻͪͶ·ΆͷͳͳͼͽͰͻͼͽͬͳͬͰͯͷͼͽͬ
ͿͳͳͪͶ·ΆͰͯͰͶͰͭͪͳͳͻͰͭͳ͉͍ͬ
ͻ;͵ͬͯͳͽͰͶͳ͵ͻͺͻͪͳʹͻͪͲͬͳͽͳΊ
ͳͯ;ͼͽͻͳͪͶ·Ά
ͺͪͻ͵ͬ
ͫͪ͵ͬͼ͵ͳͰͼͶ;ͱͪ΄ͳͰ͇ͫͼ;ͱͯͪͶͳͼ·ͬͺͻͼΆͻͪͲͬͳͽͳΊͷͭͻͯͬͳͳͯ;ͼͽͻͳͪͶ·
Άͺͪͻ͵ͬ
ͻͶͳͼͻͰͯͼͽͬͳͿͻͷͪͳͳͬͿͻͷͳͻͬͪͳͳͰͯͳͭͳͿͻͷͪͳͭͰͬͻͪͲͳʹ
ͼ͵ͭͺͻͼͽͻͪͼͽͬͪ
ͺͻͫͶͰͷΆ;ͼͽͪͬͶͰͳΊͳͻͪͼͳͻͰͳΊͷͰͱͯ;ͪͻͯΆͳͷͰͱͻͰͭͳͪͶ·
Ά ͵ͺͰͻͪͳΆ ͼͬΊͲͰʹ ̺ Ϳͻ;ͷͰ ͺͻͳΊͶͳ ;ͪͼͽͳͰ ͺͻͰͯͼͽͪͬͳͽͰͶͳ ͉ͼͼͳͳ
̹ͰͶͪͻ;ͼͳ
̓ͪͲͪͼͽͪͪ
͋ͪͯͱͳ͵ͳͼͽͪͪ
̸ͻͷͰͳͳ ͇ͻͭͪͳͲͪͽͻͷ ͯͰͶͬʹ ͺͻͭͻͪͷͷΆ ͬΆͼͽ;ͺͳͶ ͺͻͪͬͳ
ͽͰͶ·ͼͽ͇ͬͻͰͫ;ͻͭͼ͵ʹͫͶͪͼͽͳ
̺͇ͻͰͫ;ͻͭͰ–ΊͫͻΊͭͼͼͽΊͶͼΊͷͰͱͯ;ͪͻͯΆʹͿͻ;ͷj͇ͻͰͫ;ͻͱ·Ͱ– ͼͰͻͯ
Ͱ̾ͬͻͪͲͳͳv̾ͭ
ͫͰͲ;ͼͶͬ
ͷͱͺͻͳͲͪͽ·͵ͻ;ͺͰʹͳͷͰͬͻͪͲͳʹͼ͵ͳͷ͵ͭͻͰͼͼͷ͍ͻ;ͷ
j͇ͻͰͫ;ͻͱ·Ͱ– ͼͰͻͯͰ̾ͬͻͪͲͳͳvͼͽͪͶͲͪ͵ͬΆͷͼͫΆͽͳͰͷͯͰͶͬʹͱͳͲͳ͉ͼͼͳͳͳͰͬͻͪͲͳʹ
ͼ͵ͭͺͻͼͽͻͪͼͽ̺ͬͪͷͰͻͺͻͳΊͽͳΊ͍ͻ;ͷͪͺͻͳΊͶͳ;ͪͼͽͳͰͼͬΆͰͽͻͰͽΆͼΊͯͰͶͰͭͪͽͬͳͲ
Ͱͼͽͳͼͽͻͪͳͼ;ͫ΅Ͱ͵ͽ͉ͬͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ̺ͺͻͭͻͪͷͷ;ͬͯͳͶ͵ͭͻͰͼͼͰͷͰ
ͻͺͻͳΊͽͳͰ
ͬͻͪͫͽͰ ͬΆͼͽͪͬ͵ͳ ͺͻͳΊͶͳ ;ͪͼͽͳͰ Έ͵ͼͺͰͽͬͳͲ ͼͽͻͪ ͊ΉͲ ͺͻͷΆ
ͶͰͳ͵ͬ ͳ ͺͻͰͯͺͻͳͳͷͪͽͰͶͰʹ ͊ͪ͵ͽ͈ͰͽͰͻͫ;ͻͭͪ
̹Ͷ·ʹ ͺͽͰͳͪͶ ͺͻͰͯͼͽͪͬͳͶͪ ͷͰͱͯ;
ͪͻͯͪΊΈ͵ͼͺͲͳͳΊͳͬͰͼͽͳͳΆͳͳͬͪͳΆͺͻͰ͵ͽͬj͖ͿͿͰ͵ͽͳͬͼͽ·ͳ͵ͪͰ
ͼͽͬv
ͺͻͰͯͼͽͪͬͳͬͪΊͬͲͷͱͼͽͳͺͻͰͯͺͻͳΊͽͳʹ͵ͪ͵͇ͻͰͫ;ͻͭͼ͵ͭͻͰͭͳͪ
ͽͪ͵ͳ̓ͪͲͪͼͽͪ
ͪ
̹ͰͶͪͻ;ͼͳ
̓ͳͻͭͳͲͳͳ ̸ͻͭ;ͷͰͽΆͳͿͪ͵ͽΆ
͆ͪj͵ͻ;ͭͶΆͼͽͶͪvΈ͵ͼͺͰͻͽΆͻͪͲͶͳΆ
ͪͺͻͪͬͶͰͳʹͫͼ;ͱͯͪͶͳͪͲͻͰͬͳͰͺͻͫͶͰͷΆ̹ΆͶͺͯΊͽͬͺͻͼͽͪ͵ͪͲΆͬͪͰͷʹjͲͰͶͰʹ
Έ͵ͷͳ͵Ͱv
ͺͻͰͯͺͶͪͭͪΉ΄ͰʹͳͼͺͶ·ͲͬͪͳͰͬͲͫͬͶΊͰͷΆͳͼͽͳ͵ͬΈͰͻͭͳͳ͉Ͱ·Ͷͪ
ͼͶͰΆ ΈͶͰ͵ͽͻͼͽͪͳΊ
ͼͽͻͳͽͰͶ·ͼͽͬͰ ͬͰͽͻͺͪͻ͵ͪ
ͫͳͭͪͲͰ ͆Ͱ ͷͰͰͰ ͪͫͶͰͬͰʹ
ͬΆͼͽ;ͺͳͶͪͺͻͫͶͰͷͪͺͯͯͰͻͱ͵ͳΈ͵ͼͺͻͽͻͳͰͽͳͻͬͪΆͺͻͰͯͺͻͳΊͽͳʹ́ͷ;ͱͪͰͽͶ·
͵ͿͳͪͼͬͪΊͺͷ΄·
ͳ;ͷͰͳͰͻͪͫͽͪͽ·ͼͳͿͻͷͪͳͰʹͫΈ͵ͼͺͻͽΆͻΆ͵̺ͪͳͼͶͰ
ͺͻͫͶͰͷͫΆͶͳͪͲͬͪΆͶͭͳͼͽͳ͵ͪ
ͽͻͪͼͺͻͽΆͰͬͺͻͼΆ
ͪͽͪ͵ͱͰͼͽͻΆͰͷͷͰͽΆͬͬͲͪͳ
ͷͯͰʹͼͽͬͳͳͿͳͪͼͬΆͼͽͻ;͵ͽ;ͻͭͼ;ͯͪͻͼͽͬ
ͬͯΊ΄ͳ̸͖ͬ̾͊
͆ͪͿͻ;ͷͰͫͼ;ͱͯͪͶͳͼ·ͻͪͲͫͻͪͲΆͰͽͰͷΆ– ͽͻͼͼͳʹͼ͵ͳͺͼͽͪͬ͵ͺͻͯ;͵ͳͳͼͰͶ·
ͼ͵ͭͲΊʹͼͽͬͪ
ͼͰͶ·ͲͷͪͳͯͿͻͷͳͻͬͪͳΊ;ͻͫͪͳͼͽͳͰͼ͵ͭͺͻͼͽͻͪͼͽͬͪͳΈ͵ͷͳ
Ͱͼ͵ʹͳͽͰͭͻͪͳͳͷ;ͳͳͺͪͶͳͽͰͽͬ
ͽͺͻͫͶͰͷͷͭͻͯͬͯͽͰͷΆ͵ͼͷͼ̻ͪͶͪͬʹͱͰ
ͽͰͷʹͿͻ;ͷͪͼͽͪͬͪͶͳͼ·ͬͺͻͼΆͷͰͱͭͼ;ͯͪͻͼͽͬͰͭͼͽͻ;ͯͳͰͼͽ͈ͬͪͯͬͯΊͳͽͭͳͿ
ͻ;ͷͪ
ͭ;ͫͰͻͪͽͻ͇ͻͰͫ;ͻͭͼ͵ʹͫͶͪͼͽͳ̹͗Ͱͻͭ ͽͷͰͽͳͶj͊ ͼͪͷͭͪͪͶͪͪͿͻ;ͷͫΆͶ
ͺͻͳͲͬͪͫ΅Ͱͯͳͳͽ·ͳͽͰͻͰͼΆΈ͵ͼͺͰͻͽͬ
ͺͻͰͯͼͽͪͬͳͽͰͶͰʹͫͳͲͰͼͪͳͯͰͶͬΆͻͭͪͳͲͪͳʹͯͶΊ
ͫͷͰͪͺΆͽͷͳͫͼ;ͱͯͰͳΊͶ;ͳͷͳͻͬΆͺͻͪ͵ͽͳ͵ͬ͵ͽͰ͵ͼͽͰͰͬͻͪͲͳʹͼ͵ʹͳͽͰͭͻͪͳͳ
̺ΆͰͳ;ͼͶͬͳΊͺͰͻͰͯͪͷͳͽ͵ͻΆͬͪͰͽͼΊͰ΄ͰͫͶ·ͰͬͲͷͱͼͽͰʹͯͶΊͻͪͼͳͻͰͳΊͳ
;͵ͻͰͺͶͰͳΊͬͲͪͳͷͽͰͳʹͷͰͱͯ;ͼͽͻͪͪͷͳ̾ͬͻͪͲͳʹͼ͵ͭΈ͵ͷͳͰͼ͵ͭͺͻͼͽͻͪͼͽͬͪv
͈ͺͻͰͯͶͱͰͳΉͺͻͰͲͳͯͰͽ͉͍̺͈ͪ;ͽͳͪ
ͬͻͪͷ͵ͪͯͪͶ·ͰʹͰͭͻͪͲͬͳͽͳΊͷͰͱͯ;ͪͻͯʹͳ
ͷͰͱͻͰͭͳͪͶ·ʹ͵ͺͰͻͪͳͳͰͫͯͳͷͼͲͯͪͽ·jͫͶ·Ͱ̾ͬͻͪͲͳʹͼ͵ͰͺͪͻͽͰͻͼͽͬͼ;ͪ
ͼͽͳͰͷ ̾ͬͻͪͲͳʹͼ͵ͭΈ͵ͷͳͰͼ͵ͭͼΉͲͪͳͼͽͻͪ
ͼ͵ͽͻΆͷͳ;ͪͼ ;ͱͰͪͶͪͱͰΆͽͰͼΆͰ
ͽͰͳΊ ͖ͽ̓ͳͽͪʹ
́ͯͳΊ
͈ͪ͵ͳͼͽͪ
́ͻͪͳͯͻ;ͭͳͰͲͪͳͽͰͻͰͼͬͪΆͰͬͼͽͻ;ͯͳͰͼͽͬͰ
̸̸͎͇̺́͊͌͋̽́͆ͅ
̸̸̻͉͇̺́͑̓́ͽͰͭͻͪͳΆͰͺͻͰͼͼΆͪͺͼͽͼͬͰͽͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
ͭͼ;ͯͪͻͼͽͬͪͳͫ΅ͰͯͳͰͳΊ͋ͪ͵ͰͺͪͻͽͰͻͼͽͬͷͱͰͽͼͽͪͽ·ͯͳͷͳͲΈͿͿͰ͵ͽͳͬΆͼͺͼͫͬ
ͺͻͽͳͬͯͰʹͼͽͬͳΊͬΆͲͬͪͷͼͬͻͰͷͰͼͽͳv ͪͅͼͽͪͫͿͻ;ͷͪj͇ͻͰͫ;ͻͱ·Ͱ
͌ͱͰ ͳͲͬͰͼͽͪ ͺͻͭͻͪͷͷͪ ͷͰͻͺͻͳΊͽͳʹ ͼͶͰͯ;Ή΄Ͱͭ ͷͰͱͯ;ͪͻͯͭ Ϳͻ;ͷͪ j͇ͻͰ
ͫ;ͻͱ·Ͱ– ͼͰͻͯͰ̾ͬͻͪͲͳͳv
͵ͽͻΆʹͺͶͪͳͻ;ͰͽͼΊͪ–ΊͫͻΊͭ ͈ͻͭͻͪͷͷͪͷͰͻͺͻͳΊ
ͽͳʹ
̹Ͷ·ͰͬͳͷͪͳͰͫ;ͯͰͽ;ͯͰͶͰͳͬͰͼͽͳͳΆͷͳͳͬͪͳΆͷͺͻͰ͵ͽͪͷ
͵ͽ
ͻΆͰ ͺͻͰͯͼͽͪͬΊͽ ͇ͻͰͫ;ͻͭ
̀ͪͺͪͯ̓ͪͲͪͼͽͪͼ͵ͪΊ
̸͵ͽΉͫͳͼ͵ͪΊ
̸ͽΆͻͪ;ͼ͵ͪΊ
̓ͼͽͪͪʹͼ͵ͪΊ
ͫͶͪͼͽͳ
̹ͰͶͪͻ;ͼ·
̓ΆͻͭΆͼͽͪͳͯͻ͆ͪͿͻ;ͷͰͫ;ͯ;ͽͺͻͰͯͼͽͪͬͶͰΆ;ͳ͵ͪͶ·ΆͰͻͪͲͻͪͫͽ͵ͳͬ
ͫͶͪͼͽͳ ͻͪΆ ͵ͻ;ͱͪΉ΄Ͱʹ ͼͻͰͯΆ
ͻͪͳͪͶ·ͭ ͺͻͳͻͯͺͶ·ͲͬͪͳΊ ͇ͳ ͫ΅ͰͯͳͰΆ
ͫ΄Ͱʹ ͽͰͷʹ j̾ͬͻͪͲͳʹͼ͵ͳʹ Έ͵ͭͻͪͯv ̻ͶͫͪͶ·ΆͰ Έ͵ͶͭͳͰͼ͵ͳͰ ͬΆͲͬΆ ͼͽͪ;ͽ ͺͻͰͯͷͰͽͷ
ͫͼ;ͱͯͰͳΊ ͯͭ ͳͲ ͵ͻ;ͭͶΆ ͼͽͶͬ ͈ͻͫͶͰͷΆ ͵ͽͻͶ·ͪͯͲͻͭ ͪͯͷͳͳͼͽͻͳͻͬͪ
ͳΊ
Ϳͳͼ͵ͪͶ·ʹͪͭͻ;Ͳ͵ͳͪͫͳͲͰͼ
ͺͰͻͰͯͪͪͻͳͼ͵ͻͳͰͽͳͻͬͪ;ΉͷͯͰͶ·͵ͽͻͶΊͳ
ͪͯͲͻͪͺͻͰͯͼͽͪͬͳͽͰͶͳͰͬͻͪͲͳʹͼ͵ͭ ͼͫ΄Ͱͼͽͬͪͫͼ;ͯΊͽͪ͵ͻ;ͭͶͷͼͽͶͰj͈ͻͫͶͰͷΆͻͪͲͬͳ
ͽͳΊͫͳͲͰͼͪͪ̾ͬͻͪͲͳʹͼ͵ͷͺͻͼͽͻͪͼͽͬͰͭͶͪͲͪͷͳͳͼͽͻͪΆͳͬͰͼͽͻͬv͆ͰͷͰͰͰͪ͵ͽ;
ͪͶ·ʹͲͬ;ͳͽͽͰͷͪͼͶͰͯ;Ή΄Ͱͭ͵ͻ;ͭͶͭͼͽͶͪ– j͉ͪͲͬͳͽͳͰͳͿͻͬʹΈ͵ͷͳ͵ͳͳͳͿͻͷͪ
ͳͭͫ΄Ͱͼͽͬͪͪ̾ͬͻͪͲͳʹͼ͵ͷͺͻͼͽͻͪͼͽͬͰv
̺ ͺͬͰͼͽ͵; ͵ͻ;ͭͶͭ ͼͽͶͪ jͅͰͪͳͲͷΆ ͭͼ;ͯͪͻͼͽͬͰʹ ͳͿͻͪͼͽͻ;͵ͽ;ͻʹ ͺͯͯͰͻͱ͵ͳ
ͻͰͪͶͳͲͪͳͳͳͬͰͼͽͳͳΆͳͳͳͪͽͳͬͪ̾ͬͻͪͲͳʹͼ͵ͷͺͻͼͽͻͪͼͽͬͰvͬʹͯ;ͽͬͺͻͼΆͫͰͲ
ͫͪͻ·Ͱͻͭ ͼͽͻ;ͯͳͰͼͽͬͪ ͬ ͺͻͯͬͳͱͰͳͳ ͳ ͺͯͯͰͻͱ͵Ͱ ͳͬͰͼͽͳͳΆ ͳͳͳͪͽͳͬ ͪ
̾ͬͻͪͲͳʹͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
ͿͰͯͰͻͪͶ·Ά ͷͰͻ ͺͯͯͰͻͱ͵ͳ ͬ ͼͿͰͻͰ ͺͻͳͬͶͰͰͳΊ ͳͬͰͼͽͳͳʹ
ͼͳͶ·ΆͰͳͼͶͪͫΆͰͼͽͻΆͻΆ͵ͬͼͽͻͪͶͰ̸͖ͬ̾͊ͳͯͻ
͆ͪ Ϳͻ;ͷͪ ͫͼ;ͱͯͪΉͽͼΊ ͼͬͷͰͼͽΆͰ ͷͰͱͺͻͪͬͳͽͰͶ·ͼͽͬͰΆͰ ͺͻͭͻͪͷͷΆ ͻͪͲͬͳͽͳΊ ͼ
ͽͻ;ͯͳͰͼͽͬͪ ͪ ;ͻͬͰ ͻͰͭͳͬ
;ͼͽͻͪΊΉͽͼΊ ͺͻͫͶͰͷΆ ͺͻͳͭͻͪͳͭ ͼͽͻ;ͯͳͰͼͽͬͪ
ͺͻͰͯͼͽͪͬͶΊͰͽͼΊ ͳͿͻͷͪͳΊ ͻͰͲ;Ͷ·ͽͪͽͪ ͳͽͰͭͻͪͳΆ ͺͻͰͼͼͬ
ͺͻͳͼͯͳͽ ͺͳͼ͵
ͻͰͰͳʹΈ͵ͶͭͳͰͼ͵ͳͺͻͫͶͰͷ
ͺͬΆͪͰͽͼΊͬͬͶͰͰͼͽ·ͭͻͪͱͯͪͼ͵ͭͪͼͰͶͰͳΊͳͺͻ
ͷΆͶͰΆͭͻ;ͺͺ ͬ ͻͰͰͳͳͳͽͰͭͻͪͳΆͺͻͫͶͰͷͳͷͭͰͯͻ;ͭͰ͋Ͱͷ ͼͪͷΆͷ ͺͬΆ
ͪΉͽͼΊͬͲͷͱͼͽͳͺͯΊͽͳΊͺͽͰͳͪͶͪͳͽͰͭͻͪͳΆͺͻͰͼͼͬ
ͼ;΄ͰͼͽͬͶͰͳΊͺͯ
ͯͰͻͱ͵ͳ ͼͲͯͪͳΊ ͼͬͷͰͼͽΆ ͺͻͰͯͺͻͳΊͽͳʹ ͪ ͳͬͪͳʹ ͼͬͰ
ͻͪͼͳͻͰͳΊ ͼͬΊͲͰʹ
jͪ;͵ͪ–ͫͳͲͰͼ–ͬͶͪͼͽ·v̹ͶͪͭͯͪͻΊͻͪͫͽͰͿͻ;ͷͬͼͲͯͪΉͽͼΊ;ͼͶͬͳΊͼͯͰͶͪͽ·ͫͶͰͰͼͫͪͶͪͼͳ
ͻͬͪʹͳ ;ͼͽʹͳͬʹͺͶͳͽͳ͵; ͺͻͳͭͻͪͳͭ ͼͽͻ;ͯͳͰͼͽͬͪͬ ͻͪͷ͵ͪ ̸͖̾͊
ͺͬΆͼͳͽ·
ΈͿͿͰ͵ͽͳͬͼͽ·ͻͰͭͳͪͶ·ΆͺͻͰ͵ͽͬ
͵ͻͯͳͳͻͬͪͽ·ͯͰΊͽͰͶ·ͼͽ·ͪͳͪͶ·ΆͺͻͳͲ
ͬͯͼͽͬͰΆͼͳͼͽͰͷ
ͺͻͳͼͽ;ͺͳͽ·͵ͻͪͲͻͪͫͽ͵Ͱͫ΄ͰͭͪͶͭͻͳͽͷͪͷͯͰͻͳͲͪͳͳͳͳͬͪͳ
ͭͻͪͲͬͳͽͳΊͼͽͻͪ;ͪͼͽͳ̸͖̾͊
͋ͪ͵ͳͷͫͻͪͲͷ
̸͖̾͊– ΈͽΈ͵ͷͳͰͼ͵ͰͫͻͪͲͬͪͳͰ
ͬΆͭͯͰͬͼͰͷ;ͪͼͽͳ͵ͪͷͫ΅
ͰͯͳͰͳΊ
ͽͬͪͻͫͻͽ ͵ͽͻΆ ͻͪͼͽͰͽ ͼ ͵ͪͱͯΆͷ ͭͯͷ ́ͷͰͰͽͼΊ ͳ ͭͰΈ͵ͷͳͰͼ͵ͳʹ ΈͿ
ͿͰ͵ͽ̹ͰͲͼͬͰͭͫ΅ͰͯͳͰͳΊ;ͪͼͽͳ͵ͳ̸͖̾͊ͬͶͳͫΆͬͭͶͫͪͶ·;ΉΈ͵ͷͳ͵;ͺ;ͱͳͷ
ͺͻͪͬͳͶͪͷͬ;ͱͳͫ΅ͰͯͳͰͳΊ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͰͻͼͺͰ͵ͽͳͬΆͻͪͲͬͳͽͳΊ̾ͬͻͪͲͳʹͼ͵ͭΈ͵ͷͳͰͼ͵ͭͼͫ΄ͰͼͽͬͪͺͻͰͯͺͶͪͭͪΉͽͬͲͷͱ
ͼͽͳͻͪͲͬͳͽͳΊ ͽͻͪͼͺͻͽͶͭͳͼͽͳͰͼ͵ͭ͵ͷͺͶͰ͵ͼͪͷͰͱͯ;ͪͻͯͭ;ͻͬΊ
Ϳͻͷͳͻͬͪ
ͳͰ ͼͬͻͰͷͰʹͳͿͻͪͼͽͻ;͵ͽ;ͻΆͯͶΊͽͬͪͻͯͬͳͱͰͳΊͷͰͱͯ;ͼͽͻͪͪͷͳ
ͬͯΊ΄ͳͷͳ̸͖ͬ̾͊
́ͯ;ͼͽͻͳͪͶ·ͽͻͪͲͳͽͪΊͪͺͻͪͬͶͰͼͽ·ͻͪͲͬͳͽͳΊͭͻ͇ͯͪͻͰͫ;ͻͭͪͳ͇ͻͰͫ;ͻͭͼ͵ʹ
ͫͶͪͼͽͳ͵ͪ͵ͺͻͳͭͻͪͳͭͻͰͭͳͪͺͻͰͯͺͶͪͭͪͰͽͪͻͪ΄ͳͬͪͳͰͺͽͰͳͪͶͪͭͻͯͪ͵ͪ͵ͪͯͷͳ
ͳͼͽͻͪͽͳͬͭͳͯͰͶͬͭͰͽͻͪ
ͺͲͳͳͳͻͬͪͳͰͭͻͯͪͪͻͰͭͳͪͶ·ͷͳͷͰͱͯ;ͪͻͯ
ͷ ͻΆ͵Ͱ ͵ͪ͵ ͵ͪͰͼͽͬͰʹ ͺͶ΄ͪͯ͵ͳ ͯͶΊ ͯͰͶͬΆ ͵ͷͷ;ͳ͵ͪͳʹ
ͬ ͺͰͻͬ;Ή ͰͻͰͯ·
̾ͬͻͪͲͳʹͼ͵ͭΈ͵ͷͳͰͼ͵ͭͼͫ΄Ͱͼͽͬͪ
̸̸͉͉̈́́͋̾͋͌
Ⱥɪɝɭɦɟɧɬɵɢɮɚɤɬɵɧɨɹɛɪɹ
ȼ Ⱦɭɲɚɧɛɟ ɩɨɞɩɢɫɚɧ ɩɪɨɬɨɤɨɥ ɨ ɩɪɢɫɨɟɞɢɧɟɧɢɢ Ɋɨɫɫɢɢ ɤ Ɉɪɝɚɧɢɡɚɰɢɢ ©ɐɟɧɬɪɚɥɶɧɨ-
ȺɡɢɚɬɫɤɨɟɫɨɬɪɭɞɧɢɱɟɫɬɜɨªɗɥɟɤɬɪɨɧɧɵɣɪɟɫɭɪɫɊɟɠɢɦɞɨɫɬɭɩɚ
http://kremlin.ru/events/president/news/31955
Ⱦɟɤɥɚɪɚɰɢɹɨ ɟɜɪɚɡɢɣɫɤɨɣɷɤɨɧɨɦɢɱɟɫɤɨɣɢɧɬɟɝɪɚɰɢɢɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ Ɋɟɠɢɦ ɞɨɫɬɭɩɚ
http://kremlin.ru/supplement/1091
Ⱦɨɝɨɜɨɪ ɨ ɫɨɡɞɚɧɢɢ ȿɞɢɧɨɝɨ ɷɤɨɧɨɦɢɱɟɫɤɨɝɨ ɩɪɨɫɬɪɚɧɫɬɜɚ ɦɟɠɞɭ Ɋɟɫɩɭɛɥɢɤɨɣ Ʉɚɡɚɯɫɬɚɧ
Ʉɵɪɝɵɡɫɤɨɣ Ɋɟɫɩɭɛɥɢɤɨɣ ɢ Ɋɟɫɩɭɛɥɢɤɨɣ ɍɡɛɟɤɢɫɬɚɧ ɚɩɪɟɥɹ ɑɨɥɩɨɧ-Ⱥɬɚ ɗɥɟɤ
ɬɪɨɧɧɵɣɪɟɫɭɪɫɊɟɠɢɦɞɨɫɬɭɩɚ
http://kazakhstan.news-city.info/docs/sistemsi/dok_pernjo.htm
Ɂɚɱɟɦɧɚɦȿɜɪɚɡɢɣɫɤɢɣɫɨɸɡ"Ⱥɪɝɭɦɟɧɬɵɢɮɚɤɬɵʋ
ɄɚɥɢɧɢɧȺȿɈɧɟɤɨɬɨɪɵɯɢɬɨɝɚɯɪɚɡɜɢɬɢɹɦɟɠɞɭɧɚɪɨɞɧɵɯɢɜɧɟɲɧɟɷɤɨɧɨɦɢɱɟɫɤɢɯ
ɫɜɹɡɟɣɈɪɟɧɛɭɪɝɫɤɨɣ ɨɛɥɚɫɬɢɜ ɭɫɥɨɜɢɹɯɟɜɪɚɡɢɣɫɤɨɣɢɧɬɟɝɪɚɰɢɢȼ©ȿɜɪɚɡɢɣɫɤɢɣɩɟɪɟɤɪɟ
ɫɬɨɤªɫɛɦɚɬɟɪɢɚɥɨɜɧɚɭɱ-ɩɪɚɤɬɦɟɪɨɩɪɢɹɬɢɣ ȼɵɩɈɪɟɧɛɭɪɝɍɧɢɜɟɪɫɢɬɟɬ
Ʉɨɪɢɞɨɪ ©Ɂɚɩɚɞɧɚɹ ȿɜɪɨɩɚ – Ɂɚɩɚɞɧɵɣ Ʉɢɬɚɣª ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ Ɋɟɠɢɦ ɞɨɫɬɭɩɚ
http://www.cargonews.lt/Pages/NewsItem.aspx?itemId=13255&hash
Ʌɟɲɭɤɨɜȼɉɨɫɬɫɨɜɟɬɫɤɢɣɜɵɛɨɪ ɗɥɟɤɬɪɨɧɧɵɣɪɟɫɭɪɫɊɟɠɢɦɞɨɫɬɭɩɚ
http://vz.ru/opinions/2012/12/31/613930.html
ɆɚɧɬɭɫɨɜȼȻɢȻɟɥɶɹɧɢɧɨɜ, ȺɘɋɨɞɪɭɠɟɫɬɜɨɇɟɡɚɜɢɫɢɦɵɯȽɨɫɭɞɚɪɫɬɜɩɨɥɢɬɢ
ɱɟɫɤɢɟɢɷɤɨɧɨɦɢɤɨ-ɩɪɚɜɨɜɵɟɚɫɩɟɤɬɵɢɧɬɟɝɪɚɰɢɢɆɨɫɤɜɚȼɨɫɬɨɤ-Ɂɚɩɚɞ
Ɇɚɫɲɬɚɛɮɨɪɭɦɚ©Ɉɪɟɧɛɭɪɠɶɟ– ɫɟɪɞɰɟȿɜɪɚɡɢɢªɩɟɪɟɲɚɝɧɭɥɡɟɦɧɵɟɝɪɚɧɢɰɵ ɗɥɟɤɬɪɨɧɧɵɣ
ɪɟɫɭɪɫɊɟɠɢɦɞɨɫɬɭɩɚKWWSVUHJQXPUXQHZVKWPO
ɉɨɫɬɚɧɨɜɥɟɧɢɟ ɉɪɚɜɢɬɟɥɶɫɬɜɚ Ɉɪɟɧɛɭɪɝɫɤɨɣ ɨɛɥɚɫɬɢ ɨɬ ɝ ʋ -ɩɩ ©Ɉ ɫɬɪɚɬɟɝɢɢ
ɪɚɡɜɢɬɢɹɈɪɟɧɛɭɪɝɫɤɨɣɨɛɥɚɫɬɢɞɨɝɨɞɚɢɧɚɩɟɪɢɨɞɞɨɝɨɞɚªɗɥɟɤɬɪɨɧɧɵɣɪɟɫɭɪɫ
Ɋɟɠɢɦɞɨɫɬɭɩɚ http://oreneconomy.ru/strategy/strateg2030.php
ɉɪɨɝɪɚɦɦɚ ɦɟɪɨɩɪɢɹɬɢɣ ɦɟɠɞɭɧɚɪɨɞɧɨɝɨ ɮɨɪɭɦɚ ©Ɉɪɟɧɛɭɪɠɶɟ – ɫɟɪɞɰɟ ȿɜɪɚɡɢɢª ɗɥɟɤ
ɬɪɨɧɧɵɣɪɟɫɭɪɫɊɟɠɢɦɞɨɫɬɭɩɚ
https://drive.google.com/file/d/0B9HjBL2rOQpLZ1J2UVFxcmFyVXc/view
̸̸͎͇̺́͊͌͋̽́͆ͅ
̸̸̻͉͇̺́͑̓́ͽͰͭͻͪͳΆͰͺͻͰͼͼΆͪͺͼͽͼͬͰͽͼ͵ͷ ͺͻͼͽͻͪͼͽͬͰ
ɊɚɫɩɨɪɹɠɟɧɢɟɉɪɟɡɢɞɟɧɬɚɊɨɫɫɢɣɫɤɨɣɎɟɞɟɪɚɰɢɢɨɩɨɞɩɢɫɚɧɢɢɉɪɨɬɨɤɨɥɚɨɩɪɢɫɨɟɞɢɧɟɧɢɢ
ɊɨɫɫɢɣɫɤɨɣɎɟɞɟɪɚɰɢɢɤȾɨɝɨɜɨɪɭɦɟɠɞɭɊɟɫɩɭɛɥɢɤɨɣɄɚɡɚɯɫɬɚɧɄɵɪɝɵɡɫɤɨɣɊɟɫɩɭɛɥɢɤɨɣ
Ɋɟɫɩɭɛɥɢɤɨɣ Ɍɚɞɠɢɤɢɫɬɚɧ ɢ Ɋɟɫɩɭɛɥɢɤɨɣ ɍɡɛɟɤɢɫɬɚɧ ɨɛ ɭɱɪɟɠɞɟɧɢɢ Ɉɪɝɚɧɢɡɚɰɢɢ ©ɐɟɧ
ɬɪɚɥɶɧɨ-Ⱥɡɢɚɬɫɤɨɟ ɋɨɬɪɭɞɧɢɱɟɫɬɜɨª ɨɬ ɮɟɜɪɚɥɹ ɝ ɗɥɟɤɬɪɨɧɧɵɣ ɪɟɫɭɪɫ Ɋɟɠɢɦ ɞɨ
ɫɬɭɩɚhttp://online.lexpro.ru/document/79130
ɊɨɫɫɢɹɍɤɪɚɢɧɚȻɟɥɚɪɭɫɶɢɁɚɩɚɞɋɨɰɢɚɥɶɧɵɟɢɝɭɦɚɧɢɬɚɪɧɵɟɧɚɭɤɢɈɬɟɱɟɫɬɜɟɧ
ɧɚɹ ɢ ɡɚɪɭɛɟɠɧɚɹ ɥɢɬɟɪɚɬɭɪɚ ɋɟɪ ɂɫɬɨɪɢɹ ʋ - Ɇɨɫɤɜɚ ɊɀɊȺɇ ɂɇɂɈɇ
ɐɟɧɬɪɫɨɰɢɚɥɶɧɵɯɧɚɭɱ-ɢɧɮɨɪɦɢɫɫɥɟɞɈɬɞɂɫɬɨɪɢɢ
Ɋɨɫɫɢɣɫɤɚɹɝɚɡɟɬɚɨɤɬɹɛɪɹ
ɋɨɸɡɩɪɨɦɵɲɥɟɧɧɢɤɨɜɢɩɪɟɞɩɪɢɧɢɦɚɬɟɥɟɣɋɚɧɤɬ-ɉɟɬɟɪɛɭɪɝɚɗɥɟɤɬɪɨɧɧɵɣɪɟɫɭɪɫɊɟɠɢɦ
ɞɨɫɬɭɩɚKWWSVSSVSEUXUXQRGH
Ɍɟɪɪɢɬɨɪɢɹ ɪɨɫɬɚ ȼ ɤɚɤɢɟ ɨɛɥɚɫɬɧɵɟ ɩɪɨɟɤɬɵ ɜɤɥɚɞɵɜɚɸɬ ɞɟɧɶɝɢ ɢɧɜɟɫɬɨɪɵ Ⱥɪɝɭ
ɦɟɧɬɵɢɮɚɤɬɵʋ
ɎɪɨɥɨɜȺ©ɐɟɧɬɪɵɫɢɥɵªɢɦɧɨɝɨɩɨɥɹɪɧɨɫɬɶɜɡɝɥɹɞɫɤɜɨɡɶɜɪɟɦɹɆɟɠɞɭɧɚɪɨɞɧɚɹ
ɠɢɡɧɶʋ
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SUMMARY
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JOUFHSBUJPOJOUIF&VSBTJBOTQBDFBTPOFPGUIFJNQPSUBOUQSJPSJUJFTPG3VTTJBhTGPSFJHOQPMJDZ.PEFSOJOUF
HSBUJPOQSPDFTTFTPCTFSWFEJOUIFQPTU4PWJFUTQBDFUFOEUPDPNCJOFDJWJMJ[BUJPOBMBDIJFWFNFOUTXJUIUIF
values PGUIFFUIOJDHSPVQTQBSUJDJQBUJOHJOUIF&VSBTJBOQSPKFDU0OFPGUIFOFXFTUJOUFHSBUJPOTDIFNFTXF
DBODPOTJEFSis UIF&VSBTJBO&DPOPNJD6OJPO"UUIFNPNFOU
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QMFYPGBOJOUFSOBUJPOBMMFWFM
UIFGPSNBUJPOPGBNPEFSOJOGSBTUSVDUVSFGPSDPNNPEJUZDJSDVMBUJPOBNPOH
the countries that BSFQBSUPGUIF&&.1
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JOGPSNBUJPOBOEGJOBODJBMFYDIBOHFT
intercultural communications.
KEYWORDS JOUFHSBUJPO
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͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓1
ͅͳͳͼͽͰͻͼͽͬͫͻͪͲͬͪͳΊͳͪ;͵ͳ͉͍
͍ͰͯͰͻͪͶ·Ͱͭͼ;ͯͪͻͼͽͬͰͰͪͬͽͷͰͪ;Ͱ;ͻͰͱͯͰͳͰ
j͏ͰͽͻͼͳͶͭͳͰͼ͵ͳͳͼͼͶͰͯͬͪͳʹv j͊ͳͰͽͻv
̸͈͇͕͇̺͇̹͓͇̺͕͉͇̻͇́͊̈́̀͆́̾̾̓͋̓͌̈́͋͌͆
̸̺͇͕͇̻͇͆͊̈́̾̽́͊́͊͋̾̾͑̓̈́͆͘ͅ
̸̸̸̸͇̹͉͇̺̺͇͈͉̺͇̀͆́́͊́͋͆́̓̓͊̾̽͊͋͘͘
̸̻͊͐̾͆́͆͘͘ͅ͏̸͇͕͔͎͇͍͇̺́͆̈́͆̓͆̈́́̓͋
̸͖͇͈͉͇̺́̾̿͋͆́͐̾͊̓͂͆̿̾͆͆͊͋́͘ͅ
͉͇͊͊́́
̸̸͇͆͆͋͏͈́͘ͳͳͳͪͽͳͬͰͰ͵ͽͻΆͺͶͳͽͳ͵ͬͬͪͪͶͰ͉ͭͯͬͬͼͼͳͳͺͶ;ͳͶͪ
ͻͪͼͺͻͼͽͻͪͰͳͰͳͫͪΊͳͯͰΊͯͰͳͯͰͶͭͳͲͪͳͳͼͳͼͽͰͷΆͫͻͪͲͬͪͳΊ
ͽͻͳͪͽͰͶ·ΆͰͺͼͶͰͯ
ͼͽͬͳΊ͵ͽͻʹͯͶΊͺͻͰͼͼͪͬͼͺͳͽͪͳΊͺͯͻͪͼͽͪΉ΄Ͱͭͺ͵ͶͰͳΊͼ͵ͪͲΆͬͪͶͳͼ·ͬͺͼͶͰͯͳͰͯͬͪ
ͯͰͼΊͽͳͶͰͽͳΊ̺ͻͰͲ;Ͷ·ͽͪͽͰͽͻͪͼͿͻͷͪͳͳΈ͵ͷͳͰͼ͵ͳͳͼͳͪͶ·ΆͽͰͳʹͬͰͭͯΆ
ͼͶͪͫͶͪͼͬΊͲ·͵ͶΆͳͻͯͳͽͰͶͰʹ͈ͻͳͳʹͽͷ;ͺͼͶ;ͱͳͶͳ͵ͪ͵ͫ΅Ͱ͵ͽͳͬΆͰͺͻͫͶͰͷΆͻͯͳͽͰ
ͶͰʹ
ͷͭͳͰͳͲ͵ͽͻΆͫΆͶͳͲͪΊͽΆͺͳͼ͵ͷͻͪͫͽΆ
ͼͽͬͰͽͼͽͬ;Ή΄ͰʹͺͶͪͽΆͽͻ;ͯͪ
Ͱͫͯͳ
ͷʹͯͶΊ ͼͯͰͻͱͪͳΊͼͰͷ·ͳͬ;ͼͶͬͳΊͳͿͶΊͳͳ
ͽͪ͵ͳͺͻͫͶͰͷΆͺͰͯͪͭͭͬ
ͷͪͽͰͻͳͪͶ·ͷ;ͺͶ
ͱͰͳΉͳͼͳͪͶ·ͷ;ͼͽͪͽ;ͼ;͵ͽͻΆͫΆͶͪͰͼͰͲͪͳͽͰͶ·Άʹ;΄Ͱͻ͉ͫͪͼͽ;ͽ ͬͷͶͯͰͱʹ
ͼͻͰͯͰͪͳͪͶ·ΆͻͰͼͺ;ͫͶͳ͵͉ͼͼͳͳͳͪͳͪͶͳͼͽͳͰͼ͵ͳͰͪͼͽͻͰͳΊ
͊Ͱͻ·ͰͲΆʹ;ͻͺͻͪ͵ͽͳ͵Ͱͼͪͷ;ͺͻͪͬͶͰͳΊͯͰͽͰʹͳͺͯͻͼͽ͵ͬͪͰͼͰͰͫͯ;ͷͪʹͶͳ͵ͬͳ
ͯͪͳͰʹͼͪͷͯͰΊͽͰͶ·ΆͻͭͪͳͲͪͳʹ
;ͼͺͰͯͰʹͼͽͬͬͪͬͳͬͼͬͰͽͼ͵ͳʹͺͰͻͳ͖ͯͽͰͽͶ·͵
ͼͺͻͽͳͬΆͰ
͵;Ͷ·ͽ;ͻΆͰͷͰͻͺͻͳΊͽͳΊ
ͽͬͻͰͼ͵ͳͰjͷͪͼͽͰͻͼ͵ͳͰvͷͶͯΆͳͲͫͻͰͽͪͽͰͶͰʹ
ͳͽͻ;
ͯͬΆͰ ͳͳͳͪͽͳͬΆͼͽͻͳͽͰͶ·ΆͽͻΊͯͬͼͽ;ͯͰͽͬͳͶͰͽͳͶͪͭͰͻͰʹͽͻ;ͯͪͳͽͯΆͪ͵Ͷ·ͳ͵ͬ
Έ͵ͶͭͳͰͼ͵ͳͰͯͬͳͱͰͳΊ
ͫͶͪͭͽͬͻͳͽͰͶ·ΆͰjͽͳͷ;ͻͬͼ͵ͳͰvͯͬͳͱͰͳΊ
ͳͽͰͻͪͳͪͶ·ΆͰͳͳ
ͳͪͽͳͬΆ
ͽ;ͻͳͼͽͳͰͼ͵ͳͰͺͯΆ
͇ͼͶͪͫͶͰͳͰ ͬͼͺͳͽͪͽͰͶ·ʹ ͵ͷͺͰͽΆ ͬ ͼͳͼͽͰͷͰ ͵Ͷ·ͭ ͫͻͪͲͬͪͳΊ ͺͼͶͰ ͻͪͼͺͪͯͪ
͉͊͊͊ͺͻͳͬͰͶ͵ͻͼͽ;ΈͽͳͰͼ͵ʹͪͺͻΊͱͰͼͽͳͬͼͻͰͯͰͷͶͯͰͱͳ
̸ͬͽͻ ͺͻͰͯͶͪͭͪͰͽ ͻͰͲ;Ͷ·ͽͪͽΆ ͼͳͶͭͳͰͼ͵ͭ ͳͼͼͶͰͯͬͪͳΊ ͼͼͽΊͳΊ ͺͪͽͻͳͽͳͰͼ͵ͭ
ͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊͻͼͼͳʹͼ͵ͳ͵ͶͼͳͼͺͶ·ͲͬͪͳͰͷͫ΅Ͱ͵ͽͬ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊ– ͬΆΊͬ
1
petrcarkov@gmail.com
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
ͶͰͳͰͫ΄ͰͼͽͬͰͭͷͰͳΊ;ͳͽͰͶͰʹ́ͼͼͶͰͯͬͪͳͰͫΆͶͺͻͬͰͯͰͬͭͯ;͏Ͱͽͻͷͼͳ
ͪͶ·ͭͺͻͭͲͳͻͬͪͳΊͳͷͪͻ͵Ͱͽͳͭͪ2̺ͻͪͷ͵ͪͳͼͼͶͰͯͬͪͳΊͫΆͶͳͺͻͰΆΈ͵ͼͺͰͻͽΆ ͻ;͵
ͬͯͳͽͰͶͳͻͼͼͳʹͼ͵ͳ͵ͶͬͻͰͭͳͪ
.
̸ͬͽͻͺͻͳͬͯͳͽͫͲͻΈ͵ͼͺͰͻͳͷͰͽͪͶ·ΆͿͻͷͼͬͰͻͰͼͽͬͬͪͳΊͻͪͬͼͽͬͰͭͳͺͪͽͻͳ
ͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊͬͼͬͻͰͷͰʹͻͼͼͳʹͼ͵ʹ͵ͶͰ
͵ͽͻΆͰͷͭ;ͽͼͺͼͫͼͽͬͬͪͽ·ͼͷΊͭͰ
ͳΉͷͰͱΈͽͳͰͼ͵ʹͪͺͻΊͱͰͼͽͳ
̺͔̓̈́͗͐̾̾ ̸͇̺͊̈́ ͼͳͶͭͳΊ ͷͶͯͰͱͳ
ͼͳͶͭͳΊ ͫͻͪͲͬͪͳΊ
ͷͰͱΈͽͳͰͼ͵ͪΊ ͪͺͻΊ
ͱͰͼͽ·
͵;Ͷ·ͽ;ͻͰͪͼͶͰͯͳͰ
ͼͳͪͶ·ͪΊͺͪͷΊͽ·
̸̸͉̾̈́́̀͏̸̸̺͉͇͇͇͈͉͇͇̻͇̺͇͈́͊͊́͂͊̓͂͑̓̈́̾͋́͋́͐̾͊̓͊́͋͆́͘͘
̸͎͌͐͒́͊͘
͇ͻͭͪΆ ͬͶͪͼͽͳ͉ͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ;ͯͰͶΊΉͽͲͪͳͽͰͶ·ͰͬͳͷͪͳͰͺͪͽͻͳͽͳͰͼ͵ͷ;
ͬͼͺͳͽͪͳΉ͊ΈͽʹͰͶ·ΉͫΆͶͪͺͻͳΊͽͪͭͼ;ͯͪͻͼͽͬͰͪΊͺͻͭͻͪͷͷͪj͈ͪͽͻͳͽͳͰͼ͵Ͱͬͼͺͳ
ͽͪͳͰͭͻͪͱ͉ͯͪͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳv̺ͪͼͽΊ΄ͰͰͬͻͰͷΊͲͪͺ;΄ͰͰͻͰͯʹΈͽͪͺͯͪʹ
ͺͻͭͻͪͷͷΆ – ͺͻͭͻͪͷͷͪ j͈ͪͽͻͳͽͳͰͼ͵Ͱ ͬͼͺͳͽͪͳͰ ͭͻͪͱͯͪ ͉ͼͼͳʹͼ͵ʹ ͍ͰͯͰͻͪͳͳ ͪ
– ͭͯΆv ͈ͼͽͪͬͶͰͳͰ
̺ ͼͽͬͰͽͼͽͬͳͳ ͼ ͫͲͪͰʹ ͺͻͭͻͪͷͷʹ ͰͶ·Ή ͭͼ;ͯͪͻͼͽͬͰʹ ͺͶͳͽͳ͵ͳ ͬ ͼͿͰͻͰ
ͺͪͽͻͳͽͳͰͼ͵ͭ ͬͼͺͳͽͪͳΊΊͬͶΊͰͽͼΊͼͲͯͪͳͰ;ͼͶͬͳʹͯͶΊͺͬΆͰͳΊͭͻͪͱͯͪͼ͵ʹͽͬͰͽ
ͼͽͬͰͼͽͳͲͪͼ;ͯ·ͫ;ͼͽͻͪΆ
ͺͬΆͰͳΊ;ͻͬΊ͵ͼͶͳͯͪͳͳͫ΄ͰͼͽͬͪͯͶΊͻͰͰͳΊͲͪͯͪ
ͫͰͼͺͰͰͳΊ ͪͳͪͶ·ʹ ͫͰͲͺͪͼͼͽͳ ͳ ;ͼͽʹͳͬͭ ͻͪͲͬͳͽͳΊ ͉ͼͼͳʹͼ͵ʹ ͍ͰͯͰͻͪͳͳ
;͵ͻͰͺͶͰͳΊ;ͬͼͽͬͪͼͺͻͳͪͼͽͼͽͳͭͻͪͱͯͪ͵ͬͰͶͳ͵ʹͳͼͽͻͳͳͳ͵;Ͷ·ͽ;ͻͰ͉ͼͼͳͳ
ͫͰͼͺͰͰ
ͳΊͺͻͰͰͷͼͽͬͰͼͽͳͺ͵ͶͰͳʹͻͼͼͳΊ
ͬͼͺͳͽͪͳΊͭͻͪͱͯͪͳͪ
ͶΉͫΊ΄ͰͭͼͬΉ͉ͯͳ;ͳ
ͼͰͷ·Ή
ͳͷͰΉ΄Ͱͭͪ͵ͽͳͬ;ΉͱͳͲͰ;ΉͺͲͳͳΉ
͊ͬͻͰͷͰͪΊ ͵ͶͪͺͻͳͲͬͪͪͻͰͪͽ·ͱͳͲͰͬͪͱΆͰͲͪͯͪͳͻͰͪͶͳͲͪͳͳͰͼͽΆ
ͼͬͪͳʹͫͻͪͲͬͪͳΊ
ͯͳͷͳͲ͵ͽͻΆΊͬͶΊͰͽͼΊͭͻͪͱͯͪͼ͵ͺͪͽͻͳͽͳͰͼ͵ͰͬͼͺͳͽͪͳͰ
͊ͻͰͯͳͺͼͽͪͬͶͰΆͪͼͬͻͰͷͰͷΈͽͪͺͰͺͰͻͰͯ͵ͶʹͲͪͯͪͺͻͳͼ;ͽͼͽͬ;ͰͽͲͪͯͪͪͺͿͻ
ͷͳͻͬͪͳΉͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ͵Ͷ·ͳ͵͈ͬͪͽͻͳͽͳͰͼ͵ͰͬͼͺͳͽͪͳͰͺͻͰͯͼͽͪͬ
ͶΊͰͽ ͼͫʹ ͵ͷͺͶͰ͵ͼ ͺͶͳͽͳͰͼ͵ͭ
ͺͪͽͻͳͽͳͰͼ͵ͭ
ͺͻͪͬͬͭ ͳ ͻͪͬͼͽͬͰͭ ͫͻͪͲͬͪ
ͳΊ
͵ͽͻͰ ͻͰͪͶͳͲ;ͰͽͼΊ ͰͻͰͲ ;ͰͫͰ ͬͻͰͷΊ ͳ ͬͰ͵Ͷͪͼͼ;Ή ͻͪͫͽ; ̽ͶΊ Ͱ ΈͿͿͰ͵ͽͳͬͭ
ͻͰͰͳΊ ͽ ͵ͶΆ ͽͻͰͫ;ͰͽͼΊ ͼͲͯͪͳͰ ͰͶͼͽʹ ͼͳͼͽͰͷΆ ͺ ͿͻͷͳͻͬͪͳΉ ͭͻͪͱͯͪͼ͵
ͺͪͽͻͳͽͳͰͼ͵ͳͻͳͰͽͳͻͬ;;ͪ΄ͳͼΊ͈ͪͽͻͳͽͳͰͼ͵ͰͬͼͺͳͽͪͳͰͫ;ͪΉ΄ͳͼΊͬ͵ͶͰ–
ͽͪ͵ͱͰ
ΊͬͶΊͰͽͼΊͯͳͷͳͲͭͶͪͬΆͼͼͽͪͬͶΊΉ΄ͳͬͼͺͳͽͪͽͰͶ·ͭͺͻͰͼͼͪͫͻͪͲͬͪͽͰͶ·ͭ
;ͻͰͱͯͰͳΊ͋ͪ͵ͳͷͫͻͪͲͷ
ͺͪͽͻͳͽͳͰͼ͵ͰͬͼͺͳͽͪͳͰ͵Ͷ·ͳ͵ͬ– ΈͽͼͳͼͽͰͷͪͽͳͰͼ͵ͪΊͳ
ͰͶͰͪͺͻͪͬͶͰͪΊ ͯͰΊͽͰͶ·ͼͽ· ͺ ͿͻͷͳͻͬͪͳΉ ; ;ͪ΄ͳͼΊ ͬΆͼ͵ͭ ͺͪͽͻͳͽͳͰͼ͵ͭ
ͼͲͪͳΊ
;ͬͼͽͬͪͬͰͻͼͽͳͼͬͰͷ;͇ͽͰͰͼͽͬ;
ͭͽͬͼͽͳ ͵ͬΆͺͶͰͳΉͭͻͪͱͯͪͼ͵ͭͯͶͭͪͳ
͵ͼͽͳͽ;ͳΆͫΊͲͪͼͽͰʹͺͲͪ΄ͳͽͰͳͽͰͻͰͼ͉ͬͯͳΆ
2
http://XXX.socioprognoz.ru/
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇ͼͬΆͷͳ ͪͺͻͪͬͶͰͳΊͷͳͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊͬ͵ͶͰΊͬͶΊΉͽͼΊ
– ͯ;ͬͻͪͬͼͽͬͰͰ ͼͲͪͳͰ ;ͪ΄ͳͷͳͼΊ ͬ ͺͻͰͼͼͰ ͺͪͽͻͳͽͳͰͼ͵ͭ ͬͼͺͳͽͪͳΊ
ͬΆͼͳͰͼͽͰʹ
ͳͯͰͪͶͬͳͻͳͰͽͳͻͬ
ͼͳͪͶ·ͲͪͳͷΆͺͻͰͼͼͬͳΊͬͶͰͳʹͻͰͪͶ·
ʹͱͳͲͳ
ͼͺͼͫͼͽ·ͻ;͵ͬͯͼͽͬͬͪͽ·ͼΊͳͷͳͬ͵ͪͰͼͽͬͰͺͻͰͯͰͶΊΉ΄ͳͺͻͳͳͺͬ
ͺͲͳ
ͳʹͬͺͻͪ͵ͽͳͰͼ͵ʹͯͰΊͽͰͶ·ͼͽͳ
– ͳͼͽͻͳ͵͵ͻͪͰͬͰͯͰͼ͵Ͱ ͼͳͼͽͰͷͪ ͷͰͻͺͻͳΊͽͳʹ
ͪͺͻͪͬͶͰΆ ͪ ͺͲͪͳͰ ͳͼͽͻͳ͵
͵;Ͷ·ͽ;ͻΆ͵ͻͰʹ
ͿͻͷͳͻͬͪͳͰͭͻͯͼͽͳͲͪͼͺͻͳͪͼͽͼͽ·͵ͯͰΊͳΊͷͺͻͰͯ͵ͬͳͼͬͻͰ
ͷͰͳ͵ͬͳͳͼͽͻͳͰͼ͵ʹͽͬͰͽͼͽͬͰͼͽͳͲͪͺͻͳͼͯΊ΄ͰͰͬͫ΄ͰͼͽͬͰ
ͿͻͷͳͻͬͪͳͰͲͪ
ͳʹͻͯͷ͵ͻͪͰ
– ͭͻͪͱͯͪͼ͵ͺͻͪͬͬͰͬͲͯͰʹͼͽͬ;ͰͽͰͻͰͲͼͳͼͽͰͷ;ͷͰͻͺͻͳΊͽͳʹͪͿͻͷͳͻͬͪͳͰͺͻͪ
ͬͬʹ͵;Ͷ·ͽ;ͻΆͳͲͪ͵ͺͼͶ;ͼͽͳ
ͪͬΆ͵ͬͰ͵ͳͺͶͳͽͳͰͼ͵ͳͳͺͻͪͬͬΆͼͫΆͽͳʹͳ
ͺͻͰͼͼͬͬͫ΄ͰͼͽͬͰͳͭͼ;ͯͪͻͼͽͬͰ
ͭͻͪͱͯͪͼ͵ʹͺͲͳͳͳ
ͬͼͺͳͽΆͬͪͰͽ;ͬͪͱͰͳͰ͵ͭͼ;ͯͪͻ
ͼͽͬͰʹͼͳͷͬͶͳ͵Ͱ
– ͼͳͪͶ·ͺͪͽͻͳͽͳͰͼ͵ͰͪͺͻͪͬͶͰ ͪͪ͵ͽͳͬͳͲͪͳΉͯ;ͬͻͪͬͼͽͬͰʹͳ͵;Ͷ·
ͽ;ͻͳͼͽͻͳͰͼ͵ʹͺͻͰͰͷͼͽͬͰͼͽͳͺ͵ͶͰͳʹ
ͿͻͷͳͻͬͪͳͰͪ͵ͽͳͬʹͱͳͲͰʹͺͲͳ
ͳͳ
ͺͻΊͬͶͰͳͰ ;ͬͼͽͬ ͫͶͪͭͻͯͼͽͬͪ ͳ ͼͼͽͻͪͯͪͳΊ
ͺͻΊͬͶͰͳͰ ͲͪͫͽΆ ͶΉͯΊ ͺͱͳͶͭ
ͬͲͻͪͼͽͪ
– ͬͰͺͪͽͻͳͽͳͰͼ͵ͰͻͳͰͽͳͻͬͪͪͿͻͷͳͻͬͪͳͰ;ͷͶͯͰͱͳͬΆͼ͵ͭͺͪͽͻͳ
ͽͳͰͼ͵ͭͼͲͪͳΊ
ͳͯͰʹͼͶ;ͱͰͳΊ͇ͽͰͰͼͽͬ;
ͳͲ;ͰͳͰͻ;ͼͼ͵ʹͬͰʹͳͼͽͻͳͳ
ͬͳͼ͵ͳ
ͽͻͪͯͳͳʹ
– ͼͺͻͽͳͬͺͪͽͻͳͽͳͰͼ͵ͰͪͺͻͪͬͶͰͪͻͪͲͬͳͽͳͰͷͻͪͶ·ͬͶͰͬΆ͵ͪͰͼͽͬ
ͬͼͺͳ
ͽͪͳͰͬΆͼͶͳͬͼͽͳ
ͼͽʹ͵ͼͽͳ
ͷ;ͱͰͼͽͬͪ
ͯͳͼͳͺͶͳͳͻͬͪͼͽͳͬͺͻͰͼͼͰͲͪΊͽͳʹͿͳͲͳ
Ͱͼ͵ʹ͵;Ͷ·ͽ;ͻʹͳͼͺͻͽͷ
– ͵;Ͷ·ͽ;ͻͺͪͽͻͳͽͳͰͼ͵ͰͪͺͻͪͬͶͰͪͻͪͲͬͳͽͳͰͽͬͻͰͼ͵ͳͼͺͼͫͼͽͰʹ;ͪ΄ͳͼΊ
ͰͻͰͲ ͺͻͳͫ΄ͰͳͰ ͳ ͵ ͷ;ͲΆ͵ͪͶ·ͷ; ͿͶ·͵Ͷͻ;
;ͼͽͷ; ͪͻͯͷ; ͽͬͻͰͼͽͬ;
ͷͳͻ;
ͪͻͯΆ ͺͻͪͲͯͳ͵ͬ
Ͳͪ͵ͷͼͽͬͼͫΆͪΊͷͳͳͽͻͪͯͳͳΊͷͳͻ;ͼͼ͵ͭͪͻͯͪ
̹Ͷ·ͳͼͽͬ Έ͵ͼͺͰͻͽͬͽͷͰͪͰͽ
ͽͬ͵ͶͰͻͪͲͻͪͫͽͪͪͼͺͰͳͪͶ·ͪΊͷͰͽͯͳ͵ͪͺͪͽͻͳ
ͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
͈ͷͳͷΈͽͭ
ͺͻͰΆͻ;͵ͬͯͳͽͰͶͰʹ͵Ͷ;͵ͪͲͪͶͳ
ͪͽ
ͽͬͪͼͽΊ΄ͳʹͷͷͰͽͯͪͪΊͷͰͽͯͳ͵ͪͻͪͲͻͪͫͪͽΆͬͪͰͽͼΊ
̺ͫͶ·ͳͼͽͬͰ ͵ͶͰͲͪͬͳͼͳͷͽͳͽͳͺͪͳͻͰͭͳͪͳͷͰͰͽͼΊͻͪͲͻͪͫͽͪͪΊͼͺͰͳͪͶ·
ͪΊͷͰͽͯͳ͵ͪͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ͈ͻͳΈͽͷͬͼͺͰͳͪͶͳͲͳͻͬͪΆ͵Ͷͪͼ;ͭͶ;ͫ
ͶͰΆͷ ͳͲ;ͰͳͰͷ ͳͼͽͻͪͭ ΊͲΆ͵ͪ
ͪ ͽͪ͵ͱͰ ͬ ͪͳͪͶ·Ά ͻͰͼͺ;ͫͶͳ͵ͪ ͈ͻͳͬͶͱ·Ί
ͯͪΆʹͺ͵ͪͲͪͽͰͶ·ͼͼͽͪͬͶΊͰͽ ͼͷͽͪͫͶ–
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
͋ͪͫͶͳͪ ͆ͪͶͳͳͰͬ͵ͶͰͻͪͲͻͪͫͽͪʹͼͺͰͳͪͶ·ʹͷͰͽͯͳ͵ͳͺͪͽͻͳͽͳͰͼ͵ͭ
ͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͽͳͺͪ͵ͶΆ
ͬ
͋ͪͫͰͶͪ ͈ͼͽΒͪΔͰͻͪͲͻͪΌͰͰͼͺͰͳΒͪͶͰͷͰͽͯͳ͵Ͱͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ;͵Ͷͳ
;Ͳͪͬͳͼͼͳͯͽͳͺͪ͵ͶͰ
;
͆ͪͶͳͳͰͼͺͰͳ ͇ͫΆ ̻ͳͷͪ ͊ͺͰͳͪͶͳͲͳͻͬͪ ͊ͺͰͳͪͶͳͲͳͻͬͪ ̽ͻ;ͭʹͽͳͺ
ͪͶ·ʹͷͰͽͯͳ͵ͳ ͪΊ ͲͳΊ ͪΊ
ͼ;ͭͶ;ͫͶͰΆͷ ͪΊ
ͼ;ͭͶ;ͫͶͰΆͷ ͵ͶΆ
ͳͲ;ͰͳͰͷͳ ͳͲ;ͰͳͰͷ ͷͪͽͰͷͪ
ͼͽͻͪͭΊͲΆ͵ͪ ͽͳ͵ͳ
́ͷͰͰͽͼΊ
͆ͰͳͷͰͰͽͼΊ
ͻͪͲͻͪͫͪͽΆͬͪͰͽͼΊ
͆ͰͳͷͰͰͽͼΊͳͺ͵ͪ
ͰͺͶͪͳͻ;ͰͽͼΊ
͋ͪͫͶͳͪ ͆ͪͶͳͳͰͬ͵ͶͰͻͪͲͻͪͫͽͪʹͼͺͰͳͪͶ·ʹͷͰͽͯͳ͵ͳͺͪͽͻͳͽͳͰͼ͵ͭ
ͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ͈ͼͽΒͪΔͰͻͪͲͻͪΌͰͰͼͺͰͳΒͪͶͰͷͰͽͯͳ͵Ͱͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ;͵Ͷͳ
;ͲͪͬͳͼͼͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
͌ͻͪͶͳ ̺ͼͽ
͆ͪͶͳͳͰ ͆ͪͳ ̸ͭͻͪͻ ͆ͪͳ ͆ͪͳ
̀ͪͺͪͯ ͪΊ
ͼͺͰͳͪͶ·ʹ ͅͰͭͪͺ ͆ͰͰͻ ͪͶ·ΆͰ ΆͰ ͪͶ·ΆͰ ͪͶ·ΆͰ
ͪΊ ͊ͳͫͳͻ·
ͳ̽ͪͶ·
ͷͰͽͯͳ͵ͳ ͶͳͼΆ ͲͰͷ·Ͱ ͪͬͽͷͳͳ ͻͰͭͳ ͻͰͼͺ;ͫͶͳ͵ͳ ͻͰͼͺ;ͫͶͳ͵ͳ
͊ͳ ͳʹ
͊ͰͬͰͻͪ Ά ̓ͪͬ͵ͪͲͪ ͈ͻͳͬͶͱ·Ί
ͫͳͻ· ̺ͼͽ͵
́ͷͰͰͽͼΊ
͆ͰͳͷͰͰͽͼΊ
ͻͪͲͻͪͫͪ
ͽΆͬͪͰͽͼΊ
͆ͰͳͷͰͰͽͼΊͳ
ͺ͵ͪ Ͱ
ͺͶͪͳͻ;ͰͽͼΊ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
95,3
90,5
86,1
46,8
24,6
̺ͬͰ;ͻͰͬͻͰͷΊ
͖ͽͳͷͲͪͳͷͪͰͽͼΊ
͵Ͷ·ͪΊͫͳͫͶͳͽͰ͵ͪ
͖ͽͳͷͲͪͳͷͪΉͽͼΊ
ͷͶͯͰͱΆͰͫ΄Ͱ
ͼͽͬͰΆͰͯͬͳͱͰͳΊ
900
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
͋ͪͫͶͳͪ ̺ͻͰͷΊͺͻͬͰͯͰͳΊͬ͵ͶͰͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳ
ͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ̺ͻͰͷͰͼͺͻͬΌͰΔͪͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ;͵Ͷͳ
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
ͅͰͭͪ ͆ͰͰͻ ͆ͪͳ ̸ͭͻͪͻΆͰ ͆ͪͳ ͆ͪͳ ͌ͻͪͶͳ ̺ͼͽ
ͺͶͳ ͲͰͷ·Ͱ ͪͶ·ΆͰ ͻͰͭͳΆ ͪͶ·ΆͰ ͪͶ·ΆͰ ̀ͪͺͪͯ ͪΊ
͍ͻͷΆ ͼΆ ͪͬͽͷͳͳ ͻͰͼͺ;ͫͶͳ ͻͰͼͺ;ͫͶͳ ͪΊ ͊ͳͫͳͻ·
͊ͰͬͰͻͪ ͵ͳ̓ͪͬ͵ͪ ͵ͳ͈ͻͳ ͊ͳͫͳͻ· ͳ̽ͪͶ·
Ͳͪ ͬͶͱ·Ί ͳʹ
̺ͼͽ͵
͆ͪͫΆ
Ά;ͻ͵ͪ
͆ͪ͵Ͷͪͼͼ
ͷͪͼͰ ͼ
͵ͶͪͼͼΆͷ
ͻ;͵ͬͯͳ
ͽͰͶͰͷ
̺ͬͰ
;ͻͰ
ͬͻͰͷΊ
͖ͽͳͷͲͪͳ
ͷͪͰͽͼΊ
͵Ͷ·ͪΊ
ͫͳͫͶͳͽͰ͵ͪ
͖ͽͳͷͲͪͳ
ͷͪΉͽͼΊ
ͷͶͯͰͱ
ΆͰͫ΄Ͱ
ͼͽͬͰΆͰ
ͯͬͳͱͰͳΊ
901
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
42,3
35,1
21,9
0,7
902
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
͋ͪͫͶͳͪ ͆ͪͶͳͳͰͬ͵ͶͰͬͶͽͰͻͼ͵ͭͯͬͳͱͰͳΊ
ͼ;΄ͰͼͽͬͶΊΉ΄Ͱͭͺͷ΄·ͬͰͽͰͻͪͪͷͳ
ͳͬͪͶͳͯͪͷͬʹΆͳͫͰͬΆͯͰʹͼͽͬͳʹͬͭͻΊͳͽ͵ͪ
ͬͲͪͬͳͼͳͷͼͽͳͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ͈ͼͽΒͪΔͰͬͶͽͰͻͼ͵ͭͺ͵ͻͰͽͪ;͵Ͷͳ͵Βͳ ͺͷͪͱͰͬͰͽͰͻͪͳͷͪͳͳͬͪͶͳͯͳͷͪ
ͻͪͽͪͳͻͪͽͳ ͯͰΒͼͽͪͬͪ;͵ͻͳͲͳͷͺͯͻ;Βͳͷͪ
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
͆ͪͶͳͳͰ ̺ͼͽ
͆ͪͳ ͆ͪͳͪͶ· ͆ͪͳͪͶ·
ͬͶͽͰͻ ͌ͻͪͶͳ ͪΊ
ͅͰͭͪͺ ͆ͰͰͻ ͪͶ·ΆͰ ̸ͭͻͪͻΆͰ ΆͰͻͰͼͺ;ͫ ΆͰͻͰͼͺ;ͫ
ͼ͵ͭ ̀ͪͺͪͯͪΊ ͊ͳͫͳͻ·ͳ
ͶͳͼΆ ͲͰͷ·Ͱ ͪͬͽͷͳͳ ͻͰͭͳΆ Ͷͳ͵ͳ̓ͪͬ͵ͪ Ͷͳ͵ͳ͈ͻͳ
ͯͬͳͱͰͳΊ ͊ͳͫͳͻ· ̽ͪͶ·ͳʹ
͊ͰͬͰͻͪ Ͳͪ ͬͶͱ·Ί
̺ͼͽ͵
̾ͼͽ·
ͳ
ΈͿͿͰ͵ͽͳͬ
ͻͪͫͽͪ
Ͱͽ
̾ͼͽ·
ͻͪͫͽͪͰͽ
ͰͰ·
ΈͿͿͰ͵ͽͳͬ
̾ͼͽ·
ΈͿͿͰ͵ͽͪͽ
ͰͭͰͽ
͆Ͱͽͽͪ͵ͭ
ͯͬͳͱͰͳΊ
͈ͻͳΈͽͷ ͬͫͶ·ͳͼͽͬͰ͵Ͷͼ;΄Ͱͼͽͬ;Ͱͽͺͻͪ͵ͽͳ͵ͪͺͯͬ;ͪ΄ͳͼΊͺͷͪͻͻ;ͽͪͷͫ
ͰͬʹͼͶͪͬΆ
͈ͯͫͪΊͺͻͪ͵ͽͳ͵ͪͬͯͼͽͪͽʹͼͽͰͺͰͳͻͪͼͺͻͼͽͻͪͰͪͬͬͼͰͽͳͺͪ͵Ͷ
Ͳͪͳͼ͵ͶΉ
ͰͳͰͷͼͺͰͳͪͶͳͲͳͻͬͪΆ͵Ͷͼ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷͳͼͽͻͪͭΊͲΆ͵ͪ ͼͷͽͪͫͶ
903
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͈ͷͳͷ Έͽͭ
ͺͻͪ͵ͽͳͰͼ͵ͳ ͬͼͰ Έ͵ͼͺͰͻͽΆ
ͺͻͰͯͼͽͪͬͶΊΉ΄ͳͰ ͪͳͪͶ·ΆͰ ͻͰͼͺ;ͫͶͳ͵ͳ
̓ͪͬ͵ͪͲͪ ͽͪ͵ͱͰͽͷͰͽͳͶͳͪͶͳͳͰͬ͵Ͷͪͺͻͪ͵ͽͳ͵ͳͺͯͬ;ͪ΄ͳͼΊͺͷͪͻͻ;ͽͪͷͫͰͬʹ
ͼͶͪͬΆ͋ͪ͵ͱͰͲͪͳͽͰͶͰͯͪΆʹͺ͵ͪͲͪͽͰͶ·ͬͪͳͪͶ·ΆͻͰͼͺ;ͫͶͳ͵͈ͪͻͳͬͶͱ·Ί
ͷͰͭͪ
ͺͶͳͼͪ
͆ͰͰͻͲͰͷ·ͰͳͪͭͻͪͻΆͻͰͭͳͪ ͼͷͽͪͫͶ
́ͷͰͰͽͼΊ
͆Ͱ
ͳͷͰͰͽͼΊ
͆Ͱͬ
͵;ͻͼͰ
̓ͪ͵ͳͬͼͶ;ͪͰͼͺͯͪͷͳ;ͪ΄ͳͼΊͺͷͪͻͻ;ͽͪͷͺͶͱͳͽͰͶ·ΆͭͰͻͰͬ
ͳͲͫͻͪͱͰΆ
ͬ ;ͯͱͰͼͽͬͰʹ ͵Ͷͪͼͼͳ͵Ͱ
ͪ ͽͪ͵ͱͰ ͬ ͶͳͽͰͻͪͽ;ͻͰ
ͺͻͳͼ;ͽͼͽͬ;Ή΄Ͱʹ ͬ ͵Ͷ·ʹ ͺͻͭͻͪͷͷͰ
ͪͳͫͶͰͰͪͼͽͺͯͫΆͰͺͯΆͺͶͪͳͬͪΉͽͼΊͻͯͳͽͰͶΊͷͳ
̹ͶͰͰͰͷͬͽͻͰͽͳͼͶ;ͪͰͬ
ͿͳͪͼͳͻͬͪͳͰͬΆͯͰͶΊͰͽ͵Ͷͪ
ͺͻͪ͵ͽͳͰͼ͵ͳͬͰͽͬͰͻͽͳͼͶ;ͪͰͬ– ͼͺͼͻΆ
ͼͷͻͳͼ
77,8
35,2
23,5
12,6
͉ͳͼ;͵́ͼͽͳ͵ͳͿͳͪͼͳͻͬͪͳΊͺͯͬ;ͪ΄ͳͼΊͺͷͪͻͻ;ͽͪͷͫͰͬʹͼͶͪͬΆ
ͬ
̻ͻͪͿͳ͵ ́ͲͬͻͳͿͳͪͼͳͻͪΔͪͺͯͪ;Ͱͳ͵ͪͽͻͪͭͬͳͷͪͬΒͳ͵ͰͼͶͪͬͰ
;
904
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
̺ ͺͯͪͬͶΊΉ΄Ͱͷ ͫͶ·ͳͼͽͬͰ ͵Ͷ ͬ ͯͰͺͲͳͽͪͻͳͳ ͳͷͰΉͽͼΊ $%ͯͳͼ͵ͳ ;ͯͱͰͼͽͬͰʹ
ͳͶͳͳʹͪͺͻͪͬͶͰͼͽͳͯͶΊͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ
̺ͼͰ Έ͵ͼͺͰͻͽΆ
ͺͻͰͯͼͽͪͬͶΊΉ΄ͳͰ ͭͳͷͪͲͳͳ
ͼͺͰͳͪͶͳͲͳͻͬͪΆͰ ͵ͶΆ ͼ ;ͭͶ;ͫͶͰΆͷ
ͳͲ;ͰͳͰͷ ͷͪͽͰͷͪͽͳ͵ͳ
ͪͽͪ͵ͱͰͻͰͭͳΆ͆ͰͰͻͲͰͷ·Ί
;͵ͪͲͪͶͳͪͪͶͳͳͰͬͳ͵Ͷͪͺ
ͯͫΆͷͪͽͰͻͳͪͶͬ ͼͷͽͪͫͶ–
͋ͪͫͶͳͪ ͆ͪͶͳͳͰͬ͵Ͷ·ͷͯͰͺͲͳͽͪͻͳͳ$%ͯͳͼ͵ͬ;ͯͱͰͼͽͬͰʹͳͶͳͳʹͪͺͻͪͬ
ͶͰͼͽͳͯͶΊͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͽͳͺͪ͵ͶΆ
ͬ
͋ͪͫͰͶͪ ͈ͼͽΒͪΔͰ;͵Ͷͼ͵ͷͯͰͺ;͵ͷͺͪ͵ͽ¢ͯͳͼ͵ͬͪ;ͷͰͽͳ͵ͭͳͶͳͯͻ;ͭͭ͵ͪͻͪ͵ͽͰͻͪ
͵ΒͳͼͰͷͭ;͵ͻͳͼͽͳͽͳ;ͺͪͽͻͳͽͼ͵ͷͬͪͼͺͳͽͪΔ;
;Ͳͪͬͳͼͼͽͳͯͽͳͺͪ͵ͶͰ
;
͋ͳͺ͵ͶΆ
͆ͪͶͳͳͰ$% ͇ͫΆͪΊ ̻ͳͷͪͲͳΊ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ̽ͻ;ͭʹͽͳͺ
ͯͳͼ͵ͬ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ͵ͶΆ
ͳͼͽͻͪͭΊͲΆ͵ͪ ͷͪͽͰͷͪͽͳ͵ͳ
́ͷͰΉͽͼΊ
͆ͰͳͷͰΉͽͼΊ
͋ͪͫͶͳͪ ͆ͪͶͳͳͰͬ͵Ͷ·ͷͯͰͺͲͳͽͪͻͳͳ$%ͯͳͼ͵ͬ;ͯͱͰͼͽͬͰʹͳͶͳͳʹͪͺͻͪͬ
ͶͰͼͽͳͯͶΊͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ͈ͼͽΒͪΔͰ;͵Ͷͼ͵ͷͯͰͺ;͵ͷͺͪ͵ͽ¢ͯͳͼ͵ͬͪ;ͷͰͽͳ͵ͭͳͶͳͯͻ;ͭͭ͵ͪͻͪ͵ͽͰͻͪ
͵ΒͳͼͰͷͭ;͵ͻͳͼͽͳͽͳ;ͺͪͽͻͳͽͼ͵ͷͬͪͼͺͳͽͪΔ;
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
ͅͰͭͪͺ ͆ͰͰͻ ͆ͪͳͪͶ· ̸ͭͻͪͻΆͰ ͆ͪͳͪͶ· ͆ͪͳͪͶ· ͌ͻͪͶͳ ̺ͼͽ
͆ͪͶͳͳͰ
ͶͳͼΆ ͲͰͷ·Ͱ ΆͰͪͬͽ ͻͰͭͳΆ ΆͰͻͰͼͺ;ͫ ΆͰͻͰͼͺ;ͫ ̀ͪͺͪͯ ͪΊ
$%
ͷͳͳ͊ͰͬͰͻͪ Ͷͳ͵ͳ̓ͪͬ͵ͪͲͪ Ͷͳ͵ͳ͈ͻͳ ͪΊ ͊ͳͫͳͻ· ͳ
ͯͳͼ͵ͬ
ͬͶͱ·Ί ͊ͳͫͳͻ· ̽ͪͶ·ͳʹ
̺ͼͽ͵
́ͷͰΉͽͼΊ
͆Ͱ
ͳͷͰΉͽͼΊ
905
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋ͪͫͶͳͪ ͆ͪͶͳͳͰͬͼ;ͫ΅Ͱ͵ͽ͉͍ͪͫ΅Ͱ͵ͽͬ͵;Ͷ·ͽ;ͻΆ
ͺͼͰ΄ͰͳͰͳͻͪͼͼ͵ͪͲ͵ͽͻΆͷ
ͱͰͽΈͿͿͰ͵ͽͳͬͳͼͺͶ·Ͳͬͪͽ·ͼΊͯͶΊͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ
ͬͲͪͬͳͼͳͷͼͽͳͽ
ͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ͈ͼͽΒͪΔͰͫΒͰ͵ͪͽͪ͵;Ͷͽ;ͻͰ;ͼ;ͫΒͰ͵ͽͳͷ͉͍ͪ
ͳΒͳͫͳͶͪͲͪ͵ͳͺͻͳͪΔͳͷͪͷͭ;
ͰͿͳ͵ͪͼͫͳͽͳ;ͺͽͻͰͫΓͰͳ;ͳΓ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ;Ͱͳ͵ͪ
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
ͅͰͭͪͺ ͆ͰͰͻ ͆ͪͳ ̸ͭͻͪͻΆͰ ͆ͪͳͪͶ· ͆ͪͳ ͌ͻͪͶͳ ̺ͼͽ
ͶͳͼΆ ͲͰͷ·Ͱ ͪͶ·ΆͰ ͻͰͭͳΆ ΆͰͻͰͼͺ;ͫ ͪͶ·ΆͰ ̀ͪͺͪͯ ͪΊ
͆ͪͶͳͳͰ
ͪͬͽͷͳͳ Ͷͳ͵ͳ̓ͪͬ͵ͪͲͪ ͻͰͼͺ;ͫͶͳ͵ͳ ͪΊ ͊ͳͫͳͻ·
ͫ΅Ͱ͵ͽͬ
͊ͰͬͰͻͪ ͈ͻͳͬͶͱ·Ί ͊ͳͫͳͻ· ͳ̽ͪͶ·
͵;Ͷ·ͽ;ͻΆ
ͳʹ
̺ͼͽ͵
ɂɫɩɨɥɶɡɭɟɬ
98,5
͉ͳͼ;͵ ́ͼͺͶ·ͲͬͪͳͰ͵Ͷʹͫ΅Ͱ͵ͽͬ͵;Ͷ·ͽ;ͻΆͬͳͽͰͻͰͼͪͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪ
ͳΊ;ͪ΄ͳͼΊ
ͬ
̻ͻͪͿͳ͵ ̓ͻͳΕͰΔͰͫΒͰ͵ͪͽͪ͵;Ͷͽ;ͻͰͯͼͽͻͪͰ͵ͶͰ;ͳΓ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;Ͱͳ͵ͪ
;
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
̺ͬͼͰͼͺͰͳͪͶͳͲͳͻͬͪΆ ͵Ͷͪͼ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷͳͼͽͻͪͭΊͲΆ͵ͪͳͶͳ
ͷͪͽͰͷͪͽͳ͵ͳ
ͪͽͪ͵ͱͰͬͬͬͼͰ͵ͶͪͷͰͭͪͺͶͳͼͬ
͆ͰͰͻͲͰͷ·Ί
ͪͳͪͶ·ΆͻͰͼͺ;ͫͶͳ͵
̓ͪͬ͵ͪͲͪͳ͈ͻͳͬͶͱ·ΊͫͲͪͰΆͰͫ΅Ͱ͵ͽΆ͵;Ͷ·ͽ;ͻΆͳͼͺͶ·Ͳ;ΉͽͼΊͬͳͽͰͻͰͼͪͺͪͽͻͳͽͳ
Ͱͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ ͼͷͽͪͫͶ–
͋ͪͫͶͳͪ ́ͼͺͶ·ͲͬͪͳͰ͵Ͷʹͫ΅Ͱ͵ͽͬ͵;Ͷ·ͽ;ͻΆͬͳͽͰͻͰͼͪͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳ
ͽͪͳΊ;ͪ΄ͳͼΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͽͳͺͪ͵ͶΆ
ͬ
͋ͪͫͰͶͪ ̓ͻͳΕͰΔͰͫΒͰ͵ͪͽͪ͵;Ͷͽ;ͻͰͯͼͽͻͪͰ͵ͶͰ;ͳΓ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;Ͱͳ͵ͪ
;Ͳͪͬͳͼͼͽͳͯͽͳͺͪ͵ͶͰ
;
͋ͳͺ͵ͶΆ
́ͼͺͶ·Ͳͬͪ
͇ͫΆͪΊ ̻ͳͷͪͲͳΊ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ̽ͻ;ͭʹ
ͳͰͫ΅Ͱ͵ͽͬ
;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ͽͳͺ
͵;Ͷ·ͽ;ͻΆ
ͳͼͽͻͪͭΊͲΆ͵ͪ ͷͪͽͰͷͪͽͳ͵ͳ ͵ͶΆ
́ͼͺͶ·Ͳ;ͰͽͼΊ
͆ͰͳͼͺͶ·Ͳ;
ͰͽͼΊ
͋ͪͫͶͳͪ ́ͼͺͶ·ͲͬͪͳͰ͵Ͷʹͫ΅Ͱ͵ͽͬ͵;Ͷ·ͽ;ͻΆͬͳͽͰͻͰͼͪͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳ
ͽͪͳΊ;ͪ΄ͳͼΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ̓ͻͳΕͰΔͰͫΒͰ͵ͪͽͪ͵;Ͷͽ;ͻͰͯͼͽͻͪͰ͵ͶͰ;ͳΓ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;Ͱͳ͵ͪ
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
ͅͰͭͪͺ ͆ͰͰͻ ͆ͪͳ ̸ͭͻͪͻ ͆ͪͳ ͆ͪͳ ͌ͻͪͶͳ ̺ͼͽ
́ͼͺͶ· ͶͳͼΆ ͲͰͷ·Ͱ ͪͶ·ΆͰ ΆͰ ͪͶ·ΆͰ ͪͶ·ΆͰ ̀ͪͺͪͯ ͪΊ
ͲͬͪͳͰ ͪͬͽͷͳͳ ͻͰͭͳΆ ͻͰͼͺ;ͫͶͳ͵ͳ ͻͰͼͺ;ͫͶͳ͵ͳ ͪΊ ͊ͳͫͳͻ·
ͫ΅Ͱ͵ͽͬ ͊ͰͬͰͻͪ ̓ͪͬ͵ͪͲͪ ͈ͻͳͬͶͱ·Ί ͊ͳͫͳͻ· ͳ̽ͪͶ·
͵;Ͷ·ͽ;ͻΆ ͳʹ
̺ͼͽ͵
́ͼͺͶ·
Ͳ;ͰͽͼΊ
͆Ͱͳͼ
ͺͶ·Ͳ;Ͱͽ
ͼΊ
907
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͇Ͱ·
ΈͿͿͰ͵ͽͳͬΆͰ
͖ͿͿͰ͵ͽͳͬΆͰ
ͰͰ·
͋ͻ;ͯͼ͵ͪͲͪͽ·
͉ͳͼ;͵ ͅͰͳͰΈ͵ͼͺͰͻͽͬͼͽͰͺͰͳΈͿͿͰ͵ͽͳͬͼͽͳΈ͵ͼ͵;ͻͼͳʹͺͫ΅Ͱ͵ͽͪͷ͵;Ͷ·ͽ;ͻΆͯͶΊ
ͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ
ͬ
̻ͻͪͿͳ͵ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͽͰͺͰ;ͰͿͳ͵ͪͼͼͽͳͰ͵ͼ͵;ͻͲͳΒͪͺͫΒͰ͵ͽͳͷͪ͵;Ͷͽ;ͻͰ;
ͺͪͽͻͳͽͼ͵ͷͬͪͼͺͳͽͪΔ;;Ͱͳ͵ͪ
;
̺ͬͼͰͭͻ;ͺͺͪΈ͵ͼͺͰͻͽͬͺͻͰͬͪͶͳͻ;Ͱͽͽ͵ͪͲͻͰͳΊͬΆͼ͵ʹͼͽͰͺͰͳΈͿͿͰ͵ͽͳͬͼͽͳ
Έ͵ͼ͵;ͻͼͳʹͺͫ΅Ͱ͵ͽͪͷ͵;Ͷ·ͽ;ͻΆͯͶΊͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ ͼͷͽͪͫͶ–
͋ͪͫͶͳͪ ͅͰͳͰΈ͵ͼͺͰͻͽͬͼͽͰͺͰͳΈͿͿͰ͵ͽͳͬͼͽͳΈ͵ͼ͵;ͻͼͳʹͺͫ΅Ͱ͵ͽͪͷ͵;Ͷ·ͽ;ͻΆͯͶΊ
ͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͽͳͺͪ͵ͶΆ
ͬ
͋ͪͫͰͶͪ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͽͰͺͰ;ͰͿͳ͵ͪͼͼͽͳͰ͵ͼ͵;ͻͲͳΒͪͺͫΒͰ͵ͽͳͷͪ͵;Ͷͽ;ͻͰ;
ͺͪͽͻͳͽͼ͵ͷͬͪͼͺͳͽͪΔ;;Ͱͳ͵ͪ
;Ͳͪͬͳͼͼͽͳͯͽͳͺͪ͵ͶͰ
;
͋ͳͺ͵ͶΆ
͇ͫΆͪΊ ̻ͳͷͪͲͳΊ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ̽ͻ;ͭʹ
ͅͰͳͰ
;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ͽͳͺ
ͳͼͽͻͪͭΊͲΆ͵ͪ ͷͪͽͰͷͪͽͳ͵ͳ ͵ͶΆ
͇Ͱ· ΈͿͿͰ͵
ͽͳͬΆͰ
͖ͿͿͰ͵ͽͳͬΆͰ
ͰͰ·
͋ͻ;ͯͼ͵ͪͲͪͽ·
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
͋ͪͫͶͳͪ ͅͰͳͰΈ͵ͼͺͰͻͽͬͼͽͰͺͰͳΈͿͿͰ͵ͽͳͬͼͽͳΈ͵ͼ͵;ͻͼͳʹͺͫ΅Ͱ͵ͽͪͷ͵;Ͷ·ͽ;ͻΆͯͶΊ
ͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͽͰͺͰ;ͰͿͳ͵ͪͼͼͽͳͰ͵ͼ͵;ͻͲͳΒͪͺͫΒͰ͵ͽͳͷͪ͵;Ͷͽ;ͻͰ;
ͺͪͽͻͳͽͼ͵ͷͬͪͼͺͳͽͪΔ;;Ͱͳ͵ͪ
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
ͅͰͭͪͺ ͆ͰͰͻ ͆ͪͳ ̸ͭͻͪͻΆͰ ͆ͪͳ ͆ͪͳͪͶ· ͌ͻͪͶͳ ̺ͼͽͪΊ
ͅͰͳͰ ͶͳͼΆ ͲͰͷ·Ͱ ͪͶ·ΆͰ ͻͰͭͳΆ ͪͶ·ΆͰ ΆͰͻͰͼͺ;ͫ ̀ͪͺͪͯͪΊ ͊ͳͫͳͻ·ͳ
ͪͬͽͷͳͳ ͻͰͼͺ;ͫͶͳ Ͷͳ͵ͳ͈ͻͳ ͊ͳͫͳͻ· ̽ͪͶ·ͳʹ
͊ͰͬͰͻͪ ͵ͳ̓ͪͬ͵ͪͲͪ ͬͶͱ·Ί ̺ͼͽ͵
͇Ͱ·
ΈͿͿͰ͵ͽͳͬ
ΆͰ
͖ͿͿͰ͵ͽͳͬ
ΆͰ
Ͱ
Ͱ·
͋ͻ;ͯ
ͼ͵ͪͲͪͽ·
̺ͻͪͷ͵ͪͺͻͬͰͯͰͭͺͻͼͪΈ͵ͼͺͰͻͽͪͷͺͻͰͯͶͪͭͪͶͼ·Ͱͳͽ·ͰͶͰͼͫͻͪͲͼͽ·ͼͽ͵ͳ
ͲͻͰͳΊ ͺͪͽͻͳͽͳͰͼ͵ͭ ͬͼͺͳͽͪͳΊ Ͳͪ͵ͷͶͰͳΊ ͵Ͷ·ͳ͵ͬ ̺Ͷͭͭͻͪͯͪ ͼ ͵ͳͭʹ ̺
͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪͯͪv
ͬ͵ͽͻʹͽͫͻͪͱͪͰͽͼΊͭͰͻͳͰͼ͵ͰͺͬͰͯͰͳͰͱͳͽͰͶͰʹ
ͬͬͻͰͷΊͫͳͽͬΆͼͭͳͽͶͰͻͬͼ͵ͳͷͳͬʹͼ͵ͪͷͳͼͳΉͶΊͭͯͪͺͿͰͬͻͪͶ·ͭͯͪ
ͬͽͷͳͼͶͰ
ͰͻͰͲ Έ͵ͼ͵;ͻͼͳΉ ͺ ;Ͷͳͪͷ ͳ ͯͷͪͷ
ͭͯͰ ͺͻͳͼͯͳͶͳ ͺͳͼΆͬͪͰͷΆͰ ͆Ͱ͵ͻͪͼͬΆͷ ͼͫΆͽͳΊ
͈ͯͪͬͶΊΉ΄ͰͰ ͫͶ·ͳͼͽͬ Έ͵ͼͺͰͻͽͬ ͺͶͱͳͽͰͶ· ͽͰͼͶͼ· ͵ ͺͯͫʹ ͳͯͰͰ
͋Ͷ·͵
ͺͻͰΆ ͻ;͵ͬͯͳͽͰͶͰʹ ͵ͶΆ ͺͻͳͯͰͻͱͳͬͪΉͽͼΊ ͺͻͽͳͬͺͶͱʹ ͽ͵ͳ
ͲͻͰͳΊ ͼͷͻͳͼ
͆ͪͳͫͶ·ͰͰ͵ͶͳͰͼͽͬΈ͵ͼͺͰͻͽͬ
ͻͪͲͯͰͶΊΉ΄ͳͷͰͳͰͰͶͰͼͫͻͪͲͼͽͳͼͬͷͰ΄ͰͳΊ
Ͳͪ͵ͷͶͰͳΊ ͼͼͯͰͻͱͪͳͰͷ͵ͳͭͳ̺͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪͯͪvͳΈ͵ͼ͵;ͻͼͳͳͺ;Ͷͳ
ͪͷͳͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳͺͳͼΆͬͪͰͷΆͰ͆Ͱ͵ͻͪͼͬΆͷͼͫΆͽͳΊ
;ͪ΄ͳͼΊ͵Ͷ̺Ͷͭͭͻͪͯͪ
ͬͻͪͷ͵ͪͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
ͽͷͰͰͬͫΆΆ͵Ͷͪ
ͬͭͳͷͪͲͳΊͳjͯͻ;ͭͳv
͵Ͷͪ
ͪͽͪ͵ͱͰͬͬͼͰͻͰͭͳͪ ͼͷͽͪͫͶ–
909
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͏ͰͶͰͼͫͻͪͲ
ͺͬΆͼͳͽ
ͬͼͺͳͽͪͽͰͶ·Άʹ
ΈͿͿͰ͵ͽ
͆ͳͰͭ
ͯͺͶͳͽͰͶ·ͭ
ͺͼͻͪͬͰͳΉͼ
̀ͪͽͻ;ͯͳͶͳͼ· ͺͻͽͰͳͰͷ͵ͳͭͳ
ͽͬͰͽͳͽ·
Ͱͯͪͼͽ
͉ͳͼ;͵ ͅͰͳͰΈ͵ͼͺͰͻͽͬͰͶͰͼͫͻͪͲͼͽͳͼͬͷͰ΄ͰͳΊͲͪ͵ͷͶͰͳΊͼͼͯͰͻͱͪͳͰͷ
͵ͳͭͳ̺͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪͯͪvͳΈ͵ͼ͵;ͻͼͳͳͺ;Ͷͳͪͷͳͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳ
ͺͳͼΆͬͪͰͷΆͰ͆Ͱ͵ͻͪͼͬΆͷͼͫΆͽͳΊ
;ͪ΄ͳͼΊ͵Ͷ̺Ͷͭͭͻͪͯͪͬͻͪͷ͵ͪͺͪͽͻͳͽͳͰͼ͵ͭ
ͬͼͺͳͽͪͳΊ
ͬ
̻ͻͪͿͳ͵ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͬͻͼͳͼͯͼͽͳ;ͺͲͪͬͪΔͪ;Ͱͳ͵ͪ͵ͶͪͳͲ̺Ͷͭͭͻͪͯͪ
ͼͪͼͪͯͻͱͪΒͰͷ͵ΔͳͭͰ̺͢Ͱ͵ͻͪͼͬͪ͌ͻͬͬͳͷͪ͊ͽͪΓͳͭͻͪͯͪ ͳͫͳͶͪͼ͵ͪ;Ͷͳͪͳ͵;ΕͪͭͯͰͼ;ͼͰ
ͯͳͭͻͪͬͪͶͳͯͭͪΌͪΒͳͳͲ͵ΔͳͭͰ͢Ͱ͵ͻͪͼͬͪ
;͵ͬͳͻ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;
͋ͪͫͶͳͪ ͅͰͳͰΈ͵ͼͺͰͻͽͬͰͶͰͼͫͻͪͲͼͽͳͼͬͷͰ΄ͰͳΊͲͪ͵ͷͶͰͳΊͼͼͯͰͻͱͪͳͰͷ
͵ͳͭͳ̺͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪͯͪvͳΈ͵ͼ͵;ͻͼͳͳͺ;Ͷͳͪͷͳͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳ
ͺͳͼΆͬͪͰͷΆͰ ͆Ͱ͵ͻͪͼͬΆͷ ͼͫΆͽͳΊ
;ͪ΄ͳͼΊ ͵Ͷ ̺Ͷͭͭͻͪͯͪ ͬ ͻͪͷ͵ͪ ͺͪͽͻͳͽͳͰͼ͵ͭ
ͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͽͳͺͪ͵ͶΆ
ͬ
͋ͪͫͰͶͪ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͬͻͼͳͼͯͼͽͳ;ͺͲͪͬͪΔͪ;Ͱͳ͵ͪ͵ͶͪͳͲ̺Ͷͭͭͻͪͯͪͼͪ
ͼͪͯͻͱͪΒͰͷ͵ΔͳͭͰ̺͢Ͱ͵ͻͪͼͬͪt͌ͻͬͬͳͷͪ͊ͽͪΓͳͭͻͪͯͪiͳͫͳͶͪͼ͵ͪ;Ͷͳͪͳ͵;ΕͪͭͯͰͼ;ͼͰ
ͯͳͭͻͪͬͪͶͳͯͭͪΌͪΒͳ
ͺͳͼͪͳ;͵ΔͳͲͳ
;͵ͬͳͻ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;Ͳͪͬͳͼͼͽͳͯͽͳͺͪ
͵ͶͰ
;
͋ͳͺ͵ͶΆ
͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ̽ͻ;ͭʹ
ͅͰͳͰ
͇ͫΆͪΊ ̻ͳͷͪͲͳΊ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ͽͳͺ
ͳͼͽͻͪͭΊͲΆ͵ͪ ͷͪͽͰͷͪͽͳ͵ͳ ͵ͶΆ
͏ͰͶͰͼͫͻͪͲ
ͺͬΆͼͳͽͬͼͺͳ
ͽͪͽͰͶ·Άʹ
ΈͿͿͰ͵ͽ
910
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
͋ͳͺ͵ͶΆ
͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ̽ͻ;ͭʹ
ͅͰͳͰ
͇ͫΆͪΊ ̻ͳͷͪͲͳΊ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ͽͳͺ
ͳͼͽͻͪͭΊͲΆ͵ͪ ͷͪͽͰͷͪͽͳ͵ͳ ͵ͶΆ
͆ͳͰͭͯͺͶ
ͳͽͰͶ·ͭ
ͺ
ͼͻͪͬͰͳΉͼ
ͺͻͽͰͳͰͷ
͵ͳͭͳ
Ͱͯͪͼͽ
̀ͪͽͻ;ͯͳͶͳͼ·
ͽͬͰͽͳͽ·
͋ͪͫͶͳͪ ͅͰͳͰΈ͵ͼͺͰͻͽͬͰͶͰͼͫͻͪͲͼͽͳͼͬͷͰ΄ͰͳΊͲͪ͵ͷͶͰͳΊͼͼͯͰͻͱͪͳͰͷ
͵ͳͭͳ̺͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪͯͪvͳΈ͵ͼ͵;ͻͼͳͳͺ;Ͷͳͪͷͳͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳ
ͺͳͼΆͬͪͰͷΆͰ͆Ͱ͵ͻͪͼͬΆͷͼͫΆͽͳΊ
;ͪ΄ͳͼΊ͵Ͷ̺Ͷͭͭͻͪͯͪͬͻͪͷ͵ͪͺͪͽͻͳͽͳͰͼ͵ͭ
ͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͻͰͭͳͪ
ͬ
͋ͪͫͰͶͪ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͬͻͼͳͼͯͼͽͳ;ͺͲͪͬͪΔͪ;Ͱͳ͵ͪ͵ͶͪͳͲ̺Ͷͭͭͻͪ
ͯͪͼͪͼͪͯͻͱͪΒͰͷ͵ΔͳͭͰ̺͢Ͱ͵ͻͪͼͬͪ͌ͻͬͬͳͷͪ͊ͽͪΓͳͭͻͪͯͪ ͳͫͳͶͪͼ͵ͪ;Ͷͳͪͳ͵;ΕͪͭͯͰͼ;ͼͰ
ͯͳͭͻͪͬͪͶͳͯͭͪΌͪΒͳͳͲ͵ΔͳͭͰ
;͵ͬͳͻ;ͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;ͲͪͬͳͼͼͽͳͯͻͰͭͳͪ
;
͉ͰͭͳΆ
͆ͪͳ
̺ͼͽ
͆ͪͳ ͆ͪͳ ͪͶ·ΆͰ
ͅͰͳͰ ͅͰͭͪͺͶͳ ͆ͰͰͻ ͪͶ·ΆͰ ̸ͭͻͪͻΆͰ ͪͶ·ΆͰ ͻͰͼͺ;ͫ ͌ͻͪͶͳ ͪΊ
̀ͪͺͪͯͪΊ ͊ͳͫͳͻ·ͳ
ͼΆ ͲͰͷ·Ͱ ͪͬͽͷͳͳ ͻͰͭͳΆ ͻͰͼͺ;ͫͶͳ Ͷͳ͵ͳ
͊ͰͬͰͻͪ ͵ͳ̓ͪͬ͵ͪͲͪ ͈ͻͳͬͶ ͊ͳͫͳͻ· ̽ͪͶ·ͳʹ
̺ͼͽ͵
ͱ·Ί
͏ͰͶͰͼͫ
ͻͪͲ
ͺͬΆ
ͼͳͽͬͼͺͳͽͪ
ͽͰͶ·Άʹ
ΈͿͿͰ͵ͽ
͆ͳͰͭ
ͯͺͶͳ
ͽͰͶ·ͭ
ͺ
ͼͻͪͬͰͳΉͼ
ͺͻͽͰͳͰͷ
͵ͳͭͳ
Ͱ
ͯͪͼͽ
̀ͪͽͻ;ͯͳ
Ͷͳͼ· ͽͬͰ
ͽͳͽ·
͈ͻͳΈͽͷͫͶͰͰͺͶͬͳΆΈ͵ͼͺͰͻͽͬͽͪ͵ͱͰͺͯͯͰͻͱͳͬͪΉͽͳͯͰΉͯͰͷͼͽͻͪͳͳΈ͵ͼ͵;ͻ
ͼͳͳͺ;Ͷͳͪͷͳͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳͺͳͼΆͬͪͰͷΆͰͼͫΆͽͳΊͬ͵ͳͭͰ̺͆Ͱ͵ͻͪͼͬͪj̺͵
ͺͪ͊ͽͪͶͳͭͻͪͯͪv
ͼͽͰ͵ͼͽͬΆͷͼͺͻͬͱͯͰͳͰͷͪ$%ͯͳͼ͵ͰͳͶͳͳͷΈͶͰ͵ͽͻͷͼͳͽͰͶͰ
ͬͻͪͷ͵ͪͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ;ͪ΄ͳͼΊ͵Ͷ
ͪͯΊ΄ͳͼΊͲͪͺͻͰͯͰͶͪͷͳ̺Ͷͭͭͻͪͯͪ
911
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͋Ͷ·͵ͷͰͰͰͼͰͯ·ͷʹͪͼͽͳͺͻͰΆͻ;͵ͬͯͳͽͰͶͰʹ͵ͶͺͻͳͯͰͻͱͳͬͪΉͽͼΊͽ
͵ͳͲͻͰͳΊ
ͽΈͿͿͰ͵ͽͽͺͯͫʹͯͰͷͼͽͻͪͳͳͫ;ͯͰͽͰͫͶ·ͳͷ
ͺͼͻͪͬͰͳΉͼͺͻͽͰ
ͳͰͷ͵ͳͭͳ
ͼͷͻͳͼ
̹;ͯͰͽ
ΈͿͿͰ͵ͽͳͬΆͷ
͖ͿͿͰ͵ͽͫ;ͯͰͽ
ͰͫͶ·ͳͷ
ͺ
ͼͻͪͬͰͳΉͼ
ͺͻͽͰͳͰͷ
͵ͳͭͳ
̀ͪͽͻ;ͯͳͶͳͼ·
ͽͬͰͽͳͽ·
͉ͳͼ;͵ ͅͰͳͰΈ͵ͼͺͰͻͽͬͼͽͰͺͰͳΈͿͿͰ͵ͽͳͬͼͽͳͯͰͷͼͽͻͪͳͳΈ͵ͼ͵;ͻͼͳͳͺ;Ͷͳͪͷͳ
ͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳͺͳͼΆͬͪͰͷΆͰͼͫΆͽͳΊͬ͵ͳͭͰ̺͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪͯͪv
ͼ
ͽͰ͵ͼͽͬΆͷͼͺͻͬͱͯͰͳͰͷͪ$%ͯͳͼ͵ͰͳͶͳͳͷΈͶͰ͵ͽͻͷͼͳͽͰͶͰͼͺͲͳͳͳͺͪͽͻͳ
ͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
ͬ
̻ͻͪͿͳ͵ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͽͰͺͰ;ͰͿͳ͵ͪͼͼͽͳͯͰͷͼͽͻͪͳΒͰͰ͵ͼ͵;ͻͲͳΒͰͺ;Ͷͳ
ͪͷͪͳ͵;ΕͪͷͪͭͯͰͼ;ͼͰͯͳͭͻͪͬͪͶͳͯͭͪΌͪΒͳͺͳͼͪͳ;͵ΔͳͲͳ̺͢Ͱ͵ͻͪͼͬͪt͌ͻͬͬͳͷͪ
͊ͽͪΓͳͭͻͪͯͪi
;Ͳͺͻͳ͵ͪͲͳͬͪΔͰͽͰ͵ͼͽͬͪͪ͵ͷͺͪ͵ͽͯͳͼ͵;ͳͶͳͰ͵ͷͯͻ;ͭͷͼͪ;ͼͪͺͲͳ
ͳΒͪͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;
͆ͪͳͫͶͰͰ ͪͼͽͭͬͻΊͽ ͫΈͿͿͰ͵ͽͳͬͼͽͳͯͰͷͼͽͻͪͳͳͺͯͫʹ Έ͵ͼ͵;ͻͼͳͳͪͻΊͯ;ͼ
ͺͻͽͰͳͰͷ͵ͳͭͳΈ͵ͼͺͰͻͽΆ
ͺͻͰͯͼͽͪͬͶΊΉ΄ͳͰjͯͻ;ͭͳͰv͵ͶΆ
ͪͽͪ͵ͱͰͻͪͫͽͪΉ΄ͳͰͬͪͳ
ͪͶ·Ά ͪͬͽͷͳΊ ͊ͰͬͰͻͪ
ͪͭͻͪͻΆ ͻͰͭͳͪ ͳ ͪͳͪͶ·Ά ͻͰͼͺ;ͫͶͳ͵ͪ ͈ͻͳͬͶͱ·Ί
ͫͶͰͰ
ͼͷͽͪͫͶ
912
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
͋ͪͫͶͳͪ ͅͰͳͰΈ͵ͼͺͰͻͽͬͼͽͰͺͰͳΈͿͿͰ͵ͽͳͬͼͽͳͯͰͷͼͽͻͪͳͳΈ͵ͼ͵;ͻͼͳͳͺ;Ͷͳͪͷ
ͳͯͷͪͷ
ͭͯͰͺͻͳͼͯͳͶͳͺͳͼΆͬͪͰͷΆͰͼͫΆͽͳΊͬ͵ͳͭͰ̺͆Ͱ͵ͻͪͼͬͪj̺͵ͺͪ͊ͽͪͶͳͭͻͪ
ͯͪv
ͼͽͰ͵ͼͽͬΆͷͼͺͻͬͱͯͰͳͰͷͪ$%ͯͳͼ͵ͰͳͶͳͳͷΈͶͰ͵ͽͻͷͼͳͽͰͶͰͼͺͲͳͳͳ
ͺͪͽͻͳͽͳͰͼ͵ͭͬͼͺͳͽͪͳΊ
ͬͲͪͬͳͼͳͷͼͽͳͽͽͳͺͪ͵ͶΆ
ͬ
͋ͪͫͰͶͪ ͅͳΓͰΔͰͼͽͻ;Δͪ͵ͪͼͽͰͺͰ;ͰͿͳ͵ͪͼͼͽͳͯͰͷͼͽͻͪͳΒͰͰ͵ͼ͵;ͻͲͳΒͰͺ;Ͷͳͪͷͪ
ͳ͵;ΕͪͷͪͭͯͰͼ;ͼͰͯͳͭͻͪͬͪͶͳͯͭͪΌͪΒͳͺͳͼͪͳ;͵ΔͳͲͳ̺͢Ͱ͵ͻͪͼͬͪ͌ͻͬͬͳͷͪ
͊ͽͪΓͳͭͻͪͯͪ
;Ͳͺͻͳ͵ͪͲͳͬͪΔͰͽͰ͵ͼͽͬͪͪ͵ͷͺͪ͵ͽͯͳͼ͵ͬͳͷͪͳͶͳͰ͵ͷͯͻ;ͭͷͼͪ;
ͼͪ
ͺͲͳͳΒͪͺͪͽͻͳͽͼ͵ͭͬͪͼͺͳͽͪΔͪ
;Ͳͪͬͳͼͼͽͳͯͽͳͺͪ͵ͶͰ
;
͋ͳͺ͵ͶΆ
͇ͫΆͪΊ ̻ͳͷͪͲͳΊ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ͊ͺͰͳͪͶͳͲͳͻͬͪͪΊ
ͼ ̽ͻ;
;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ;ͭͶ;ͫͶͰΆͷͳͲ;ͰͳͰͷ ͭʹ
ͅͰͳͰ
ͳͼͽͻͪͭΊͲΆ͵ͪ ͷͪͽͰͷͪͽͳ͵ͳ ͽͳͺ
͵
ͶΆ
̹;ͯͰͽ ΈͿ
ͿͰ͵ͽͳͬΆͷ
͖ͿͿͰ͵ͽ
ͫ;ͯͰͽͰ
ͫͶ·ͳͷ
ͺ
ͼͻͪͬͰͳΉͼ
ͺͻͽͰͳͰͷ
͵ͳͭͳ
̀ͪͽͻ;ͯͳ
Ͷͳͼ· ͽͬͰ
ͽͳͽ·
̸̀̓̈́͗͐̾͆́̾
̺ͪͼͽΊ΄ͰͰ ͬͻͰͷΊͼͫ;ΉͻͶ·ͺͻͳͫͻͰͽͪΉͽͺͻͫͶͰͷΆͿͻͷͳͻͬͪͳΊͯ;ͬͭ
ͻͪͬ
ͼͽͬͰͭͳͿͳͲͳͰͼ͵ͭͲͯͻͬ·ΊͺͯͻͪͼͽͪΉ΄Ͱͭͺ͵ͶͰͳΊ
ͬͼͺͳͽͪͳΊͬͭͽͳͺͪͭͻͪͱ
ͯͪ – ͳͼͽͳΆ ͺͪͽͻͳͽͬ
ͼͪͷͼͽΊͽͰͶ· ͷΆͼͶΊ΄ͳ
ͪ͵ͽͳͬ ͯͰʹͼͽͬ;Ή΄ͳ
ͫͶͪͯͪΉ΄ͳ
ͳͽͰͶͶͰ͵ͽ;ͪͶ·ΆͷͺͽͰͳͪͶͷͳͻͪͬͼͽͬͰΆͷͳͺͻͳͳͺͪͷͳ̺ͪͱͰʹͰʹͰͶ·ΉͼͬͻͰͷͰ
ͭ ͫͻͪͲͬͪͳΊ
ͫ΄Ͱͼͽͬͪ ͳ ͭͼ;ͯͪͻͼͽͬͪ ΊͬͶΊͰͽͼΊ ͬͼͺͳͽͪͳͰ
ͼͳͪͶ·ͺͰͯͪͭͭͳͰͼ͵ͪΊ
ͺͯͯͰͻͱ͵ͪͼͽͪͬͶͰͳΊͳͻͪͲͬͳͽͳΊͬΆͼ͵ͻͪͬͼͽͬͰͭ
ͽͬͰͽͼͽͬͰͭ
ͽͬͻͰͼ͵ͭ
ͳͳ
ͳͪͽͳͬͭ
͵ͷͺͰͽͰͽͭͭͻͪͱͯͪͳ͉ͪͼͼͳͳ͊ͲͯͪͳͰ;ͼͶͬͳʹͯͶΊͯ;ͬͻͪͬͼͽͬͰͭ
ͳ ͺͪͽͻͳͽͳͰͼ͵ͭ ͬͼͺͳͽͪͳΊ ͺͯͻͪͼͽͪΉ΄Ͱͭ ͺ͵ͶͰͳΊ – ͯͪ ͳͲ ͺͻͳͻͳͽͰͽΆ Ͳͪͯͪ ͬ
ͯͰΊͽͰͶ·ͼͽͳͺͻͪͬͳͽͰͶ·ͼͽͬͪͳ͈ͻͰͲͳͯͰͽ͉ͪͼͼͳʹͼ͵ʹ͍ͰͯͰͻͪͳͳ
̺ͯͪʹͼͬΊͲͳ͵Ͷͪ
ͪͻΊͯ;ͼͼͰͷ·Ͱʹ
ͳͭͻͪͰͽ͵ͶΉͰͬ;ΉͻͶ·ͬͬͼͺͳͽͪͳͳͺͯͻͪͼͽͪΉ
΄Ͱͭ ͺ͵ͶͰͳΊ
ͼͽͪͬͶͰͳͳͶͳͼͽͰʹ
ͫͶͪͯͪΉ΄ͳͭͻͪͱͯͪͼ͵ͳͷͼͪͷͼͲͪͳͰͷ
ͻͳͰͽͳ
ͻͬͪΆͪͼͲͳͯͪͳͰ
ͽͻ;ͯ
ͻͪͲͯͰͶΊΉ΄ͳͼͳͪͶ·ΆͰ
ͻͪͬͼͽͬͰΆͰͰͼͽͳͳͻͷΆ
913
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺ͰͶͷ
ͻͰͲ;Ͷ·ͽͪͽΆͺͻͬͰͯͰͭͳͼͼͶͰͯͬͪͳΊͺ͵ͪͲͪͶͳ
ͽΈ͵ͼͺͰͻͽΆͬͳͯΊͽͼͬΉͼ
ͬ;ΉͿ;͵ͳΉ ͬͻͪͷ͵ͪͻͪͫͽΆ͵ͶΆͺͬͼͺͳͽͪͳΉ;ͪ΄ͳͼΊͬͿͻͷͳͻͬͪͳͳͪͳͫ
ͶͰͰͫͪͲͬΆͳͽͻͪͯͳͳΆͼͳͪͶ·ΆͰͼͽͰʹͳ;ͼͽͪͬ͵ͼͰͷͰʹΆͰͼͽͰʹ
ͶΉͫͬͳ
͵͉ͯͳͰ
ͼͽͻͰͷͶͰͳΊ͵ͽͻ;ͯ;͍ͻͷͳͻͬͪͳͰͯͪΆͰͼͽͰʹͬͪͳͫͶ·ͰʹͼͽͰͺͰͳͼͺ
ͼͫͼͽͬ;ͰͽͻͪͬͼͽͬͰͷ;ͳͺͪͽͻͳͽͳͰͼ͵ͷ;ͬͼͺͳͽͪͳΉ;ͪ΄ͳͼΊ
ͽͺͲͬͶΊͰͽͲͪͶͱͳͽ·
ͼͬ;ͯͶΊ ͿͻͷͳͻͬͪͳΊ ͺͶͰʹͶͳͼͽͳ ͈ͻͳΈͽͷͯͶΊͯͼͽͳͱͰͳΊ ͺͼͽͪͬͶͰʹ
ͰͶͳͳͼͺͶ·Ͳ;ΉͽͼΊͻͪͲͶͳΆͰͼͺͼͫΆͳͷͰͽͯΆ
ͽͪ͵ͳͰ͵ͪ͵ͫͰͼͰͯΆͪ͵ͶͪͼͼͷͪͼͰ
ͬͬͶͰͰ
ͳͰ ͬ ͬͶͽͰͻͼ͵Ͱ ͯͬͳͱͰͳͰ
Έ͵ͼ͵;ͻͼͳͳ ͺ ͫ΅Ͱ͵ͽͪͷ ͵;Ͷ·ͽ;ͻΆ
ͺͪͷΊͽΆͷ ͷͰͼͽͪͷ
ͷͰͼͽͪͷ
ͫͰͬʹͼͶͪͬΆ
̸̸͉͉̈́́͋̾͋͌
914
͈͉̺̻͕̺̾͋̾̾͆̾́͐͏̸͉͕͇̺̓: ́ͼͺͶ·ͲͬͪͳͰͫ΅Ͱ͵ͽͬ ͵;Ͷ·ͽ;ͻͭͪͼͶͰͯͳΊͬͼͳͼͽͰͷͰ
̸͈͉̺̻̺̾͋̾̾̾́͐͢͠͠͏̸͉͇̺̓
̸̸̸̸͇̹͉̹͇̹͉͇̺̾̓͋́̓͌̈́͋͌͆̾͑͋́͆̾͌͊́͊͋̾͌̀́͢͠ͅ
̸̸̸̸̸̸̸̺͈͇͉̺͇͉̺͊́͋̓͊̾̽͊͋̀͊́́̾͆͢͢ͅ͏̸̸͇͎͇̹́͆̈́͆́͊͌̓́
̸̸͎͉͊̾̾̾͋͆́͐̓́͋̾͆̀́͌͌͊́́͢͢͠͠ͅ
͉̾̀́̾ͅ
͆ͪͳͳͳΒͪͽͳͬ;Ͱ͵ͳͺͶͳͽͳͪͻͪͺͰͽ͵ͷͯͰͬͰͯͰͼͰͽͳͭͯͳͪ;͉;ͼͳΒͳͼͰͺΒͪͬͳͶͪͺͭͻͰͪ
ͳͯͰΒͪͯͰͲͳͯͰͶͭͳͲͪͳΒͰͫͻͪͲͬͭͼͳͼͽͰͷͪͳΒͰͼ;ͼͰͰͭͪͽͳͬͰͺͼͶͰͯͳͰͺͺͻͰͼͬͪͼͺͳͽͪΔͪ
ͷͶͪͯͭͺ͵ΓͰΔͪͼͰΕͪͶͰͽ͵ͷͺͼͶͰͯΔͰͯͬͰͯͰͰͳΒͰ̓ͪͻͰͲ;ͶͽͪͽͽͻͪͼͿͻͷͪͳΒͰͰ͵ͷͼ͵ͳͳ
ͯͻ;ͽͬͰͳͯͼͪͯͰͬͰͯͰͼͰͽͳͭͯͳͪͼͶͪͫͳͶͪΒͰͬͰͲͪͳͲͷͰΌ;͵ͶͰͳͻͯͳͽͰΓ͉ͪͪͲͶͭͽͷͰͫͳͶͳ
ͼ;͵ͪ͵ͫΒͰ͵ͽͳͬͳͺͻͫͶͰͷͳͻͯͳͽͰΓͪ͵Βͳͼ;ͫͳͶͳͺͻͰͲͪ;ͲͰͽͳͽͻͪͭͪΔͰͷͲͪͺͼͶͷͳͯͫͻͷͺͶͪ
ͽͷ͵ͪ͵ͫͳͳͼͻͪͳͶͳͺͻͯͳ;;;ͼͶͬͳͷͪͳͿͶͪͳΒͰ
ͽͪ͵ͳͺͻͫͶͰͷͳͺͻͼͬͰͽͳͻͪͯͳ͵ͪͳΒͳ
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ͬͪͳͅͰͽͳΒͰ– ̽ͳͻͰ͵ͳΒͰͲͪͼͽͪͷͫͰͪͳͷͬͳͼ͵ͪͺͳͽͪΔͪ
̓ͷͳͼͳΒͰͲͪͻͰͪͬͪΔͰͲͪͽͰͬͪͼͽͪͷͫͰ
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ͼͪͷͺͻͭͶͪͰͳͪͶͫͪͼ͵ͳͬͶͪͼͽͳͪ̓ͼͬ;ͳͅͰͽͳΒͳͳͲͪ͵Γ;ͰͯͪΔͳͬͼͳͼͽͰͷͼ͵Ͳͪͬͪ
ͽͪΔͰ;ͼͿͰͻ;ͳͷͬͳͼ͵ͳͺͻͪͬͪ ͪͰͺ͵ͻͰͽͼͽͳͷͪͷͱͰͳͷͪͽͳͽͻͪΒͰͭͪͽͳͬͰͺͼͶͰͯͳͰͺ
ͺͻͪͬͪͶͳͪͺͻͭͪͳͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
͉̓͌͐͆̾̾͐́͡: Ͷͳͪͺͻͭͪͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰ
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ͼͽͪͬͳͶͳ ͯͻͱͪͬͳ; ͪ Ͱͺ͵ͻͰͽͼͽͳͷͪ ͳΒ; ͼ; ͯͻͱͪͬͳ; ͪͼͳͶ ͳͲͭ;ͫͳͶͳ ͪ͵ ͷͪͻͽͪ
Ͱ
ͺͻͳͶͳ͵Ͱ
ͺͼͽͪͬͳͬͳͼ͵ͼͽͪͯͪͻͯͺͲͪͬͪΔͪͰͭͶͰͼ͵ͭ ͼͽͻ;ͭ
ͺͻͪͬͳ͵ͭ
ΒͰͲͳ͵ͪ
17
͐Ͷͪ ͼͽͪͬ ͫ
ͬ
͉͌͆́̓͌̾̽ͅ.
͐Ͷ͉ͪ͌͆́̓͌̾̽ͅ
19
͌ ͺͻͰͯͷͰͽͪ ͯͶ;͵Ͱ ͳͼ; ͷͭͶͰ ͫͳͽͳ ;ͻ;ͰͰ ͺͽ ͼͰ ͼ ͺͯͼͳͳͷͪ ͲͪͽͰͬͪ ͳΒͰ ͷͭͪ
;ͼͺͼͽͪͬͳͽͳ͵ͽͪ͵ͽͳͶͳͳͼ;ͺͻͪΌͰͳ. ͌ͼͶ;ͪΒͰͬͪ̽ͳͻͰ͵ͳΒͪ ΒͰͫͪͬͰͼͽͳͶͪ ͺͯͼͳͰͽ;ͱͫͳ
ͯͶ;ͳ
ͪͶͳ ͳ ͳͼ; ͺͻͰ;ͲͰͶͳ ͯͶ;͵;
ͪΒͬͰͻͬͪͽͳΒͰ Ͳͫͭ ͳΔͰͳͰ ͯͪ ͼ; ͳͶͳ ͽ;ΌͳͶͳ ͺͻͰͯͷͰͽ;
Ͱͺ͵ͻͰͽͼͽ
ͽͰ ͳͼ; ͳͷͪͶͳ ͬͳͰ ͳͽͰͻͰͼͪ Ͳͪ ͳͼͯ ͼͪͷͭ ͺͼͽ;ͺ͵ͪ
ͳͶͳ Ͳͪͽ ͽ ΒͰ ͺͻͰͯͷͰͽͪ
Ͱͺ͵ͻͰͽͼͽ ;ͳͽͰͪ
ͽͰͳͷtͯͰ͵ͶͪͻͪͽͳͬͪͯͶ;͵ͪi;ͽͷͼͷͳͼͶ;ͳΒͰͫͳͶͪͯͲͪͪΒͪͲͪͲͪͽͳͽ;ͺͻͪͬͪ
ͳͳͽͰͻͰͼͪ 'JOBM report of the Housing BOE QSPQFSUZ claims commission
ͼͽͻ
20
͉͌͆́̓͌̾̽ͅ
921
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪ;ͪΒͬͰΕͰͷͫͻΒ;ͼͶ;ͪΒͰͬͪͪ͵Β;ͪͭͯͳͰ̓ͪͯͪͼͰͻͪͲͷͽͻͳͰͺͳͶͭͺͻͰͯͷͰ
ͽͪ
ͯͼͯͶ;͵ͪ
ΒͪͼΒͰͯͪΒͰͻͰ͵ͻͪ;ͺͻΒͰ͵ͽͪͻͰͼͽͳͽ;ͳΒͰͰͺ͵ͻͰͽͼͽͳͪͷͰΔͰͳ
ͼͽͪͬͪΔ;͋ͪ͵
;ͻͰͰͳͼͶ;ͪΒͰͬͪ
ͽ;ͱͳͳͳΒͳͼ;ͽ;ͱͫͰͳͲͪͽͰͬͳ;ͼͬΒͰͳͳͲͪͫͻͪ
Ͷͳͼ;ͯͪ
;ͼͶͰͯͰͷͭ;Εͼͽͳͺͬͻͪͽ͵ͪͲͫͭͯͼ;ͼͽͬͪͰͶͰͷͰͽͪͻͰͬͶͪͯͪͬͳͰͺͻͪͬͪ
ͺͻͰͯͷͰͽ;
Ͱͺ͵ͻͰͽͼͽͼͽͪͬͰͺͯ;ͺͻͪͬ;t̽ͳͻͰ͵ͳΒͰi͌ͼͶ;ͪΒͰͬͪͺͯͼͳͶͪͲͪͽͰͬͪͳΒͰͷͭͪͯͪ
ͼͰͺͻͪΌͰ͊ͪͷ;ͼͶ;ͪΒͰͬͪ
ͳͷͪͳͺͻͪͬͪͪͰͺ͵ͻͰͽͼͽͳͷͪͪͷͰΔͰͳͷͼͽͪ
ͬͪΔ; ͺͽͳͻͪͶͳͼ;ͲͪͬͪͼͺͼͽͪͬΓͪΔͰͯͻͱͪͬͳͰ ͺ ͼͬ;ͺͻͪͬͪͪͯͻͱͪͬͳ;
ͽΒͰͰͼͽ
ͲͪͳͶ ͺͻͯͪΒ; ͼͽͪͷͫͰͰ ΒͰͯͳͳͰ ͰͲͪ͵ͳͽ ;ͼͰΓͰͷ Ͷͳ; ͳͶͳ Ͱ͵ͷ ͬͷ ͵;ͺ; ͇ͯ
ͬͳͼͶ;ͪΒͰͬͪ
;ͼͶ;ͪΒ;ͫͳͶΒͰͰͺͯͺͻͳͼͳͶͳͼͰΓͪͬͪΔͰ
ͪ;
ͼͶ;ͪΒͰͬͪͰͲͪ͵ͳͽ;ͼͰΓͰͳͼͽͪͪͻΒͰͯͫͻͬΓͪͺ;ͼͽͳͰͺ͵ͻͰͽͼͽͪͷͰΔͰ;ͼͽͪ
ͬͪΔ; ͳͼͽ
ͼͽͻ
͊ͽͬͪͻͪͫͻΒͳ͵Βͳͼ;ͬͪͼͺͼͽͪͬͳͶͳͺͻͪͬͪͯͻͱͪͬͳ;ΒͰͷͭͷͪΔͳ
ΒͰͻΒͰ;ͪΒͬͰ
ΕͰͷ ͫͻΒ;
;ͼͶͰͯ ͼͳͼͽͰͷͪͽͼ͵ͳ ͺͻͰͺͻͰ͵ͪ Ͳͪ ͺͬͻͪͽͪ͵ ͺͻͭͪͳ Ͷͳͪ
͵ΒͰ ͽͪΒ ͺͬͻͪͽͪ͵ ͳͰ
Ͱͷͭ;Εͳͷ
21 ͪΒͬͰΕͳͫͻΒ ͬͳtͺͽͪͪͽͪi ͺͻͳͼͳͶ ͺͻͯͪ ͺͻͰͯͷͰͽͰͰͺ͵ͻͰͽͼͽͳ
22 ͪΒ
ͰΕͰͶͳͳͷͪͰͲͪ͵ͳͽ;ͼͰΓͰͳͷ;ͺͻͰͯͷͰͽͰͰͺ͵ͻͰͽͼͽͳ
Ͱͼͽͼͪͷtͬͳͻͽ;ͰͶi;ͼͺ
ͼͽͪͬͳͬͳͯͻͱͪͬͳ; 5BXJM
ͼͽͻ
̸ͪͶͳͲͷtͺͻͪͬͭ͵ͬͳͻͪiͳtΒ;ͯͳ͵ͪͽ;ͻͰit̓ͷͳͼͳΒͰͲͪͼͽͪͷͫͰͪͳͳͷͬͳͼ͵ͪͺͳͽͪΔͪi
ͷͱͰ ͼͰ ͵ͼͽͪͽͬͪͽͳ ͯͪ ͺͼͽΒͰ ͲͫͳΓͳ ͻͪͲͶͲͳ ͵Βͳ ;͵ͪͲ;Β; ͯͪ ΒͰ ͬ ͵ͬͪͲͳͼ;ͯͼ͵ ͽͰͶ
;
ͺͻͰͯͷͰͽͳͷͪ;͵Βͳͷͪͼ;ͼ;ͰΓͰͰͽ;ͱͫͰͽͳͺͪt̺iͼͪ͵ͽͻͪͽ;ͱͫͪͷͪͽͳͺͪt̸i
ͺͼͽ;ͺͪͶͯͳͼ
͵ͻͳͷͳͪͽͳͬ;ͯͼ;ͪͽ;ͱͳͰ– Ͷͳͪͺͻͭͪͪͼͪ̓ͼͬͪͳͅͰͽͳΒͰͪ͵Β;ͪ
ͭͯͳͰ͋ͪ͵
ͺͯͼͳͳͷͪͲͪͽͰͬͪͽͳͺͪt̺i
͵ΒͳͳͷͪΒ;ͼͽͪͽ;ͼͺͻͭͪͳͶͳͪ
ͳΒͰͷͭ;ΕͰ
ͻͪͬͺͻͪͬͪ ͺͶͱͪΒ ; ͵ͻͳΕͰΔ; ͺͻͰͼͳ ͼͻͰͯͼͽͪͬͪ tͺͻͺͳͼͪͳi ͺͻͪͬͳͶͳͷͪ ͺͼͽ;ͺ͵ͪ
ͺͻͰͯt̓ͷͳͼͳΒͷi
ͳͳͼ;ͺͲͳͬͪͳͪ;ͼͷͰ;ͻͪͼͺͻͪͬ;
ͳͽͳͼ;ͳͷͪͶͳͺͻͰͼͰͷͭ;Εͼ
ͽͳͯͪͼͰͳͲΒͪͼͰͯ͵ͪͲͳͷͪͯͻ;ͭͰ ͽ;ͱͰͰ
ͼͽͻͪͰ ͐ͰͶͳΕ
͇ͯͶ;͵Ͱt̓ͷͳͼͳΒͰi;ͺͷͰ;
ͽͳͷͺͻͰͯͷͰͽͳͷͪͳͷͪͶͰͼ;ͲͪͺͼͶͰͯͳ;Ͱͼͪͷͭ;ͫͳͽͪ͵ͺͻͪͬͪͪͬͪͼͺͼͽͪͬͪΔͰͪͼͳͶͯ;ͲͰͽͰ
ͯͻͱͪͬͳͰͬͰΕͳͺͻͰͼͽͪͪ͵Ͳͪ͵ͳͽͼͽͰͰͭͺͻͪͬͪͼͬΒͳͰͳΔͰͭͬt͵ͬͰͻͽͬͪΔͰi;ͺͻͪͬ
ͪͼͳͷͫͶͳ;ͪ͵ͪͯ;ͽͰͽͰ
͵ΒͰͳΒͰͼͽͬͪͻͳͳΒͰͯͪͽ;ͱͳͶͪ
t͌ͻͰͯͫͷͻͰͪͬͪΔ;ͱͪͶͫͳ͵ΒͰͼͰͯͼͰͪͺͻͳͬͪͽ;Ͱͺ͵ͻͰͽ;ͳͷͬͳ;
;͵Γ;;Β;Εͳ
ͺΓͺͻͳͬͻͰͯ;ͳ͵ͷͰͻͳΒͪͶ;ͳͷͬͳ;i
ͯͷͪͻͽͪͭͯͳͰ
ͼͬͪͪΒͰt̓ͼͬͼ͵ͪͪͭͰ
ͳΒͪͲͪͳͷͬͳ;i ;ͯͪΓͰͷͽͰ͵ͼͽ;t̸̓́i
23 ͳΒͳΒͰͷͪͯͪͽ tͪͯͶͰͱͼͽi
ͯͻͰΌͰ͵Ϳ;Ͳͳ
ͪͪͳͯͪͳͽͪͬͷͰͪͳͲͪͷͳΒͰͫͳͺͻͳͷͰΓͳͬ͆ͪͯͶͰͱͼͽͳt̸̓́i;ͺͭͶͰͯ;ͬͻͼͽͰͲͪͽͰͬͪ
SBDJPOF NBUFSJF
ͯͻͰΌͰͰ ͼ; ͽͪ͵ΌͰ ͰͺͻͰͳͲ
ͪͶͳ ͼͰ ͽ;ͷͪͰΔͰͷ ͻͰͶͰͬͪͽͳ ͯͻͰͯͪͫͪ
21
͇ͽͷͰΒͰ ͲͪͫͰͶͰͱͰa ͳtͲͪͫͻͳ;ͽͼͽi͌͆́̓ͪͅ )1$$ͪ
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t*O BMM
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23
͌ͯͪΓͰͷͽͰ͵ͼͽ;t̸̓́i
922
͇̽͌͑̓͐̾̈́́ͣͅ: ͈ͼͽ
͵ͿͶͳ͵ͽͪͻͰͼͽͳͽ;ͳΒͪͺͻͪͬͪͼͬΒͳͰͪͰͺ͵ͻͰͽͼͽͳͷͪͶͳͪ
͉͌͆́̓͌ͅ
ͷͱͰ Ͳͪ͵Γ;ͳͽͳ ͯͪ ΒͰ ͫͳͶͪ ͪͯͶͰͱͪ ͯͪ tͺͻͳͷͪ
ͻͰͭͳͼͽͻ;ΒͰ ͳ ͺͷͪͱͰ
ͼ;ͯͬͳͷͪ;ͻͰͪͬͪΔ;ͼͶͰͯͰΕͳ͵ͪͽͰͭͻͳΒͪͱͪͶͫͳͺͬͰͲͪͳͼͪͻ;ͱͪͳͷͼ;͵ͫͷ͵ΒͳͼͰͯͰͼͳ
ͳͲͷͰΌ;ͿͰͫͻ;ͪͻͪͳΒ;ͪͭͯͳͰ
ͼͬΒͳͼ͵ͰͲͪͽͰͬͰͲͪͲͪͽͳͽ;ͺͻͳͬͪͽͰͼͬ
ΒͳͰͺͬͯͷͰͺ͵ͻͰͽͼͽͳ
;͵Γ;;Β;ΕͳͲͰͷΓͳͽͰͳͰͺ͵ͻͰͽͼͽͳ͵ͷͰͻͳΒͪͶͰͪͷͰͰ24 ͳ
ͲͪͽͰͬͰͲͪͲͪͽͳͽ;ͺͻͪͬͪ͵ͻͳΕͰΔͪͰͺ͵ͻͰͽͼͽͳ
;͵Γ;;Β;ΕͳͲͰͷΓͳͽͰͳͰͺ͵ͻͰͽͼͽͳ
͵ͷͰͻͳΒͪͶͰͪͷͰͰi 25
̺ͰΕ͵ͽͫͻͪͭͯͳͰ
ͬͷt;ͻͰͯͫͷi ͼͺͰͳΒͪͶͳͺͻͰͯͼͽͪͬͳ͵ΒͰͼͽͪͬͳͬͪͼͪͭͰ
ͺͻͰͽͯ;ͳͼͽͳͷͰ; ͳͲ;ͲͰͬͶ
ͳ
27 ͳͪͯͻ;ͭͪͳΒͳͪͳ;ͻͰͯͳͪͯͶͰͱͼͽt̓ͷͳͼͳ
ΒͰiͳͺͼͽ;ͺͪ͵ͺͻͰͯΔͷ͆ͪΒͬͰΕ;ͳͪΒͫͳͽͳΒ;ͺͻͷͰ;;ͯͼ;ͪͺͻͰͽͯ;t;ͻͰͯͫ;i
ͺͻͰͯ
ͼͽͪͬΓͪͳͼ͵Γ;ͰΔͰͶ͵ͪͶͳͼ;ͯͬͪͳͲͺͻͬͼͽͰͺͰͭͺͼͽ;ͺ͵ͪͺͻͰͯt̓ͷͳͼͳΒͷi͋ͳͷͰͼ;ΔͰͰ
ͯͶ;͵ͰͺͼͽͪͶͰͫͪͬͰͲ;Β;ΕͰͲͪͼͽͻͪ͵Ͱ;ͺͼͽ;ͺ͵;́ͺͪ͵
ͼͽͪͶͪΒͰͷͭ;ΕͼͽͰͲͪͯͬΓͰͼͽͻͪ
ͰͯͪͺͻͽͳͬͯͶ;͵Ͱt̓ͷͳͼͳΒͰiͺͯͰͼͰͽ;ͱͫ;t̺ͻͬͷͼ;ͯ;̓ͼͬͪi;ͻ͵;ͯͯͪͪͯ
ͯͪͪͯͼͽͪͬΓͪΔͪ ͈ͻͬͼͽͰͺͰ;t̓ͷͳͼͳΒ;iͳͳͶͪͼ;ͯͬͪͷͰΌ;ͪͻͯͪͶͪͪͳΒͰͯͪͶ͵ͪͶͳ
t͵Βͳ ͷͻͪΒ; ͯͪ ͫ;ͯ; ͼͽͻ;Δͪͳ ; ͫͶͪͼͽͳ ͼͽͪͷͫͰͭ ͳ ͳͷͬͳͼ͵ͭ ͺͻͪͬͪ ͳ ͵ͷͺͰͽͰͽͳ Ͳͪ
ͫͪͬΓͪΔͰ ͺͻͪͬͼ;ͯͰ Ϳ;͵ͳΒͰi 29
͵ΒͰ ͳͷͰ;ΒͰ ͼͺͰͳΒͪͶͳ ͺͻͰͯͼͽͪͬͳ͵ 30 ͌ ͯͻ;ͭͼͽͰͺͰͷ
ͺͼͽ;ͺ͵;
ͱͪͶͫͪͷͪΒͰͯͶ;ͳͬͪͶͽͻͶͪͬͰΕͰt̺ͻͬͭͼ;ͯͪ̓ͼͬͪiͳΒͰͶͪͬͰtͯͫ
ͻͪͬͪiͼͺͰͳΒͪͶͳͺͻͰͯͼͽͪͬͳ͵
ͯ͵Βͳͼ;ͯͬΒͳͪͷͰΌ;ͪͻͯͰͼ;ͯͳΒͰ
ͪΒͰͯͪͶ͵ͪͶͳ31
͌ ͪͯͶͰͱͼͽͳ t̸̓́i ͫͳͶͪ ΒͰ ͳ Ͱ͵ͪ ͬͻͼͽͪ ͻͰͲͳͯ;ͪͶͭ ͷͰͪͳͲͷͪ Ͳͪ t̽ͳͻͰ͵ͳΒ;i ͳ
t̓ͷͳͼͳΒ;i ̽ͻ;ͭͳͷ ͻͰͳͷͪ
ͲͪͺͰͽͰ ͪ ͰͯͬͻͰͰ ͺͼͽ;ͺ͵Ͱ ͬͳ ͽͰͶͪ ͳͷͪͶͪ ΒͰ ͯͪ ͯͬͻͳ
t̸̓́i32 ͋ͪ͵ΌͰ
t̸̓́iΒͰͺͻͰ;ͲͰͶͪͳͫͪͬͰͲͰ;ͺͻͪͬΓͪΔͪͪͺ;ͽͰͷ33 ͳͳͷͬͳͷ͵ΒͪΒͰͬͰΕ
ͫͳͶͪͺͯ;ͺͻͪͬͷt̽ͳͻͰ͵ͳΒͰi
͵ͪͳͼͺͻͬΌͰΔͰͬͭͺͻΒͰ͵ͽͪ̽͵ͻͪΒͪͯͰͰͷͫͻͪͭͯͳͰ
ͫͳͶΒͰͼͽͪͷͫͰͰΒͰͯͳͳͰͺͯ;ͺͻͪͬͷt̸̓́i
ͯ͵ΒͳΒͰͼͽͪͬΓͰͺͯ;ͺͻͪͬ;ͪ
ͲͪͽͰͬͺͯͼͳͶͪͪ– Ͷͳͪͺͻͭͪͳͼͪ̓ͼͬͪͳͅͰͽͳΒͰ 5BXJM
ͼͽͻ
ͪΒͰͯͳͳͰͼ;
ͫͳͶͰͺͯ;ͺͻͪͬͷͪͼͬ;FYPGGJDJP ͺͼͽ;ͺ͵ͪt̸̓́iͳΔͰͰͺͻͰͽͯͳͰ– t̽ͳͻͰ͵ͳΒͰi 5IF
,PTPWPQSPQFSUZBHFODZ
ͼͽͻ–
24
͌ͳͲͬͻͳ͵;– ͽͰ͵ͼͽ;ͪͰͭͶͰͼ͵ͷΒͰͲͳ͵;t0XOFSTIJQ claims XJUI respect to private immovable QSPQFSUZ
JODMVEJOH agricultural BOE commercial QSPQFSUZi Ͷͪ ͪ
͉͌͆́̓͌̾̽ͅ
25
͌ ͳͲͬͻͳ͵; – ͽͰ͵ͼͽ; ͪ ͰͭͶͰͼ͵ͷ ΒͰͲͳ͵; t$MBJNT JOWPMWJOH QSPQFSUZ VTF SJHIUT JO SFTQFDU PG QSJWBUF
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27
͐Ͷ͉ͪ͌͆́̓͌̾̽ͅ
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29
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30
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31
͐Ͷͪͬͳͳ͉͌͆́̓͌̾̽ͅ
32
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33
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923
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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t;BLPO br. 03/L
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925
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ͼͽͳͷͪͳΒͳͼ;ͬͶͪͼͳͳ41
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̓ͼͬ;ͳͅͰͽͳΒͳ42
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;ͅ
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͈ͻͪͬͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳ
42
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;ͼͽͪͬͳͶͳͼͷͯͪͰͺͼͽ
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;ͼͬͰͽͶ;Δͳͬͭͭͻͪ
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ͰΔͰt̀ͪ͵ͪͽͻͰͽͳͻͪΔ;ͳͲͭͻͪͯΔͰͫͰͲͯͲͬͶͰͫͻ̈́i43
ͪͻͳͽͳΔͰͳͪͯͪͼͰͲͪ
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ͷͱͰ
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͊ͶͳΒͰ ͳͼͪt̀ͪ͵ͷͺͻͰͲ;ͪͰͺ͵ͻͰͽ;ͳͷͬͳ;
ͫͻ̈́i 44
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͵ͻͰ;ͽͳ ͼͰ ͼͳͶ͵Β ͽͻͪͯͳͳΒͳͳ;ΔΒ ͺ͵;ͪͽͳͪΕͳ
ͳͼͺͳͻͪͳΒ;͇ͬͳͲͫͭͽͭͪͽͼͰ͵ͶͪͼͳͳͰͼͽͳͽͳͻͪΒ;
ͪͷͪͶͳͽͪΒ; ͆Βͷͪ
͠Ͱͯͪͯ Ͱͺ
ͻͪͬͰͯ
ͲͪͺͼͽͪͬΓͰͳͽͰͻͳΒͪ;ͼͳͶͭͳΒͳΒͰͼͽͰͳͽͰͻͳΒͪͰͶͳͽͰ
ͳΒͳΒͰΒͰͯͪͯͺͻͰͯͼͽͪͬͳ͵ͪ
͉ͫͰͻͽͅͳͰͶͼ
ͪ;ͽͻͺͲͪͽͭtͭͬͲͯͰͭͲͪ͵ͪͶͳͭͪͻͳΒͰi͌ͬͷͺͻͳͶͭ;ͪ;ͽͻͳͺͻͰͯͼͽͪͬΓͪΒ;
ͅͳͰͶͼͬͰ ͺͭͶͰͯͰ ͪ ͺͬͰͲͪͼͽ ͻͭͪͳͲͪͳΒͰ ͳ ͼ;͵ͫͪ
ͪͼͽΒͰΕͳ ͯͪ ;͵ͪͱ; ͪ Δͳͬ ͲͪͪΒ Ͳͪ
ͫΒͪΔͰΔͰͳͳͶͳͻͪͲ;ͷͰͬͪΔͰͼͪͬͻͰͷͰͳͯͻ;ͽͬͰͳͼ;͵ͫͪ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
ͰͶͳͽͪ
ͶͳͭͪͻͳΒͪ
ͻͭͪͳͲͪͳΒͪ
ͼ;͵ͫ
͋ͰͻͷͳͭͶͫͪͶͳͲͪͳΒͪ ͼͬͪ͵ͪ͵ΒͰΒͰͯͪͯͪΒͰΕͰ͵ͻͳΕͰͳ;ͼͳͶͭͳΒͳ;ͺͼͶͰͯ
ΔͳͯͬͪͯͰͼͰͽͪ͵ͭͯͳ͈ͪΒͷ;ͭͶͫͪͶͳͲͪͳΒͰͺͼͬͰΕͰͰͼ;ͫͻΒͰͼͳͶ͵ͰͻͪͼͺͻͪͬͰ
Ͷͪ
ͳ
͵ΔͳͭͰ
ͪ;ͳͼ͵;ͺͬͳ̓ͪͽͽͳͳͪͰ;ͼͳͶͭͳΒͳͫͳͬͪ
ͷͰΌ;ͼͳͶͲͳͷͪͰͺͼ
ͽΒͳͼͪͭͶͪͼͼͽ͵ͯͰͿͳͳͼͪΔͪͭͶͫͪͶͳͲͪͳΒͰ
ͬͰΕͼ;ͪͯͰͶ;ͷͭͫͻΒͪ
Ͱͼͽͼ;ͺͻͽͼͽͪͬ
ΓͰͪͼͽͪͬͳͽͪ͠ͰͯͪͯͽͳͺͳͳͳͰͼͽͪͬΌͰͳͺͭͶͰͯͪΒͰͼͽͰͬͳΌͰΔͰͭͶͫͪͶͳͲͪͳΒͰ̾
̻ͳͯͰͼͪ "(JEEFOT
͈ͻͰͷ̻ͪͳͯͰͼ;
;Ͳͻ͵ͰͭͶͫͪͶͳͲͪͳΒͰͺͻͰͼͬͰͭͪͽͻͰͫͪͽͻͪͱͳͽͳ;ͻͪͲͬΒ;
ͳͿͻͷͪͳͰͳ͵ͷ;ͳ͵ͪͳͰͽͰͶͭͳΒͰ
ͳΒͳΒͰͻͰͲ;ͶͽͪͽͺͬͰΕͪΔͰͫͻͲͳͰͳͫͳͷͪΓ;ͯ
ͼ͵Ͱ ͳͽͰͻͪ͵ͳΒͰ ͳͻͷ ͼͬͰͽͪ ̻ͶͫͪͶͳͲͪͳΒ; ͳͽͰͲͳͬͳͻͪ ͳ ͻͪͲͬΒ ͼͬͰͽͼ͵Ͱ Ͱ͵ͷͳΒͰ
Ͳͪͽͳͷ
ͺͶͳͽͳ͵Ͱ ͺͻͷͰͰ ͺͪͯ ͵ͷ;ͳͲͷͪ ͳ ͺͻͪͼͽ ͲͪͪΒͪ ͷͰΌ;ͪͻͯͳ ͷͰͪͳͲͪͷͪ ͬͶͪͯͪͬͳͰ
ͪͶͳͳͪ͵ͽͳͬͼͽͷͰΌ;ͪͻͯͳͰͬͶͪͯͳͳͻͭͪͳͲͪͳΒͪͳͽͻͪͼͪͳͪͶͳ͵ͷͺͪͳΒͪ. ͇ͪ
1
TSEKBO.sljukic@ff.uns.ac.rs
934
͑͌̓́ͣ͡
͑͌̓́ͣ͡ͅͳͰͶͼͬtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰiͳͼ;͵ͫͳ;ͯͫͪͭͶͫͪͶͳͲͪͳΒͰ
ΒͰ ͭͶͫͪͶͳ ͿͰͷͰ
ͪͶͳ ͳͷͪ ͳ Ͷ͵ͪͶͳ ͵ͪͻͪ͵ͽͰͻ
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(JEFOT
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ͳΒͰ͎̽ͰͶͯ %)FME
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Β
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͵ΒͰ
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ͶͳͲͪͳΒ;ͬͳͯͰ͵ͪͺͻͳͷͪͻͰ͵ͷͼ͵ͳͿͰͷͰ
͵ͪͺͻͰͼͭͶͫͪͶͰͰ͵ͷͼ͵ͰͳͽͰͭͻͪͳΒͰ
;͵ΒͰͷΒͰͺͶͱͪΒͪͳͪͶͳͯͻͱͪͬͪͷͪͻͭͳͪͶͳͲ͇ͬͪͬͪ͵ͬͷͼͽͪͬ;ͺͻͽͳͬͰͼͰͼ͵Ͱͺͽͳͳ
͵ΒͳͽͬͻͯͰͯͪΒͰͽͪͯͪͻͪͼͽͰͰ͵ͷͼ͵ͪͳͽͰͻͪͳͪͶͳͲͪͳΒͪ
ͪͶͳͯͪͰͷͪͭͬͻͪͼͽͬͪͻͪΔ;
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ͳͽͪͯͻ;ͭͰͭͺͶͳͽͳ͵ͪͻͪͳͪͶͳͲͪͳΒͪͲͪ;ͬΌͰΔͰͰͶͳͫͰͻͪͶͳͰ͵ͷͼ͵ͳͼͽͻͪͽͰ
ͭͳΒͪ͋ͻͪͼͿͻͷͪͳͳͼͽͳͭͶͫͪͶͳͲͪͳΒ;ͬͳͯͰ͵ͪΒͰͯͳͼͽͬͰͳͻͰͪͶͪͯͻ;ͽͬͰͳͺͻͰͼ
͵Βͳ
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;;ͽͻͪΔͳͳͼͺΓͳ
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ͬͻͰͼͽͳ
ͳΒͰͼ;ͺͼͶͰͯͳͰͰͳͲͬͰͼͰ )FME
̺;ͶͰͽͳΕ
̹ͰͲͫͲͳͻͪͪͻͪͲͶͳͳͽͪͬͳΌͰΔͪͭͶͫͪͶͳͲͪͳΒͰ
ͪΒͬͰΕͳͫͻΒͪ;ͽͻͪͼͰͼͶͪͱͰͼͪͽͰͲͷͯͪΒͰ
ͻͰͺͻͰͼ;͵ΒͳͯͼͳͫͻΒͰͳͫͻͲͰͯͻ;ͽͬͰͰͺͻͷͰͰ
Ͱͼͪͷ;ͼͿͰͻͳͰ͵ͷͳΒͰͬͰΕͳ;
ͺͶͳͽͳͳͳ;͵;Ͷͽ;ͻͳ ͑Γ;͵ͳΕ
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ͫͻΒͼͽͳͼͬͰͫ;ͬͪͽͼͽͺͻͷͰͪͼͬͪ͵ͪ͵ͼ;
ΒͰͯͪͯ;Ͳͻ͵ͪͼͳͽ;ͪͳΒͰ;͵ΒΒͭͶͫͪͶͳͲͪͳΒ;ͺͻͪͽͳͬͰͶͳ͵ͳͫͻΒͯͻ;ͽͬͰͳͼ;͵ͫͪ͊;͵ͫͰ
ͼͪͺͻͷͰͪͷͪͪͪΒͰ͵ͼͺͶͳͳͽͳΒͳͪͳͺͬͰͲ;ΒͰ͈͊ͻ͵ͳ 14PSPLJO
͵Βͳͽͬͻͯͳͯͪͽ
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ͪ;ͽͷͫͳͶͼͬͰͫͻͱͰͳͫͻͱͰ
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ͬͰΕͪΒͰͷͭ;ΕͼͽͯͪͯΌͰͯ
ͰͼͻͰΕͰ 4PSPLJO
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ͬͯͰ;;ͽͪͻͳͳͲͷͰΌ;ͻͪͲͶͳͳͽͳͻͭͪͳͲͪͳΒͪ
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͵Ͷͪͼͳ͵ͰͼͳͶ͵ͰͷͳͼͶͳͼ;͵ͫͳͷͪ
ͷͰΌ;͵ΒͰͼͬͪ͵ͪ͵ͽͻͰͫͪ;ͫͻΒͪͽͳ̓ͪͅͻ͵ͼͪ ,.BSY
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ͳΒͳΒͰΒͰͯͪͯͺͻͰͯͼͽͪͬͳ͵͉ͪͅͳͰͶͼ 3.JDIFMT
–
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tͭͬͲͯͰͭͲͪ͵ͪͶͳͭͪͻͳΒͰi͊ͺͷͰ;ͽͳtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰiͷͭͺ;ͽͪͼͰͪͬͯͳ
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͵ͪͽͳͼ;ͺͻͰͬͰͯͰͪͳͯͰͶ̻ͪͅͼ͵Ͱ (
935
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
.PTDB
ͳ̺͈ͪͻͰͽͪ 71BSFUP
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ͳͳͶͳͻͪͲ;ͷͰͬͪΔͰͼ;͵ͫͪ;ͬͻͰͷͰ;ͭͶͫͪͶͳͲͪͳΒͰ͇ͬͳͳͷͳͲͪͽͽͬͰͻ;ΒͰͷͯͪͬͪΓͪ
ͼͽ ΒͰͯͰ ͼͳͶ͵Ͱ ͽͰͻͳΒͰ Ͳͪͬͳͼͳ ͯ ΔͰͰ ;ͺͽͻͰͫΓͳͬͼͽͳ ; ͫΒͪΔͰΔ; ͯͭͬͪͻͪΒ;Εͳ
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;͆Ͱͷͪ͵Β͊ͽ;ͯͳͻͪΒͰ;͈ͪͻͳͲ;
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ͶͰͬͷ ͵ͻͳͶ; ́ͽͪͶͳΒͪͼ͵Ͱ
ͼͳΒͪͶͳͼͽͳ͵Ͱ ͺͪͻͽͳΒͰ ͌ ΒͰͼͰ ͪͺ;ͼͽͳ ΒͰ ͫͰ ͺͪͻͽͳΒͰ
Ͱͷͪ͵; ͳ ͳͽͪͶͳΒͪͼ͵; ́ͼͽͰ
ͭͯͳͰͷ;ΒͰ
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͵;
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ͳ͉ͳͷ;
;͵ΒͰͷΒͰͳ;ͷͻͽͻͳͭͯͳͰͺͻͰͺͰͽ͵ͪ̽ͻ;ͭͭͼͬͰͽͼ͵ͭͻͪͽͪ $PPL
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ͅ
̺ͰͫͰͻͷ . 8FCFS
͆ͪͳͷͰ
͵ͪͯͪ ΒͰ ͅͳͰͶͼ; ͲͪͫͻͪΔͰ ͯͪ ͯͻͱͳ ͪͼͽͪͬ; ; ͆Ͱͷͪ͵Β
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̀ͪͳͷΓͳͬ; ͼͽ;ͯͳΒ; ͯͼ; ̺ͰͫͰͻͪ ͳ
ͅͳͰͶͼͪͪͺͳͼͪΒͰ̸̈́͊͵ͪͿ 4DBGG
̻ͶͪͬͅͳͰͶͼͬͯͰͶ
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ͭͪͻͳΒͼ͵ͳͽͰͯͰͳΒͪ;ͷͯͰͻΒͯͰͷ͵ͻͪͽͳΒͳ
ͺΒͪͬͳͶͼͰͪΒͺͻͰͪͰͷͪ͵ͷΒͰͲͳ͵;
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ͽͪͳΒͰͭͯͳͰ̓;͵͵ͼͽͪͽ;ΒͰͯͪΒͰ
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ͪͶͳͬͰͷͪ
ͺͽͬͪ;ͳͰ͵ͻͳͽͳ͵ͳͺͻͳͬͪΕͰ;ͺͲͳͳΒ;;ͯͻ;ͽͬͰͳͷͪ;͵ͪͷͪ;̸͊̽i $PPL
ͼͽͻ
̓;͵ͳ͎ͰͯͼͼͰͼͶͪͱ;ͯͪΒͰͅͳͰͶͼͬͯͰͶͺͻͪ͵ͽͳͺͼͽͪͶ͵Ͷͪͼͳ͵
ͪͶͳͳͯͪΔͰͷ;ͳͷͪ
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́ͪ͵ ΒͰ ͅͳͰͶͼ; ͲͪͷͰͻͪ ͯͪ ͳΒͰ ͵ͻͳͼͽͳ ͪͯͰ͵ͬͪͽͪ ͼͳͶ͵ͳ ͷͰͽͯ
Ͳͪͽͳͷ ͯͪ ͷ;
ͰͯͼͽͪΒͰͰͷͺͳͻͳΒͼ͵ͪͰͬͳͯͰͳΒͪ
͵ͪͳͽͯͪͳΒͰ;ͼͺͰͯͪͬͪΓͪͯͰͿͳͳͰ͵Γ;ͰͺΒͷͬͰͳ
ͯͪͪΒͬͪͱͳΒͰͽͰͻͷͳͰͳΒͰ͵ͻͳͼͽͳ ͪ͵ͲͳͼͽͰͽͪͳ͵ͰͻͰͽͪͪͳ )BOET
.BZ
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͑͌̓́ͣ͡ͅͳͰͶͼͬtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰiͳͼ;͵ͫͳ;ͯͫͪͭͶͫͪͶͳͲͪͳΒͰ
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ͬͳͽͳͯͪΒͰͰ͵Ͷͳ͵ͭͯͳͪ
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ͫͳͶͪͰͷͪ͵ͳͼͳΒͪͶͯͰͷ͵ͻͪͽͪͳͳͽͪͶͳΒͪ
ͼ͵ͳ ͼͳͯͳ͵ͪͶͳͼͽͪ
ͬͰͷͪ ͪ͵ͽͳͬ ;Ͱͼͽͬ;Β;Εͳ ; Δͳͬͳͷ ͪ͵ͽͳͬͼͽͳͷͪ ͊ ͫͲͳͻͷ ͪ ͽ
Ͱͷͪͼ;ͷΔͰͯͪΒͰͅͳͰͶͼΒ͵ͪ͵ͲͪͰͷ;ͺͻͳͪ͆ͪͻͪͬ
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ΔͰͭͬ
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ͳͽͳ ΒͰ ΔͰͭͬͪ ͰͬͳͯͰͳΒͪ ͯͬΓͪ ͯͪ
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ͷͭͶͫͳͼͰ͵ͪͲͪͽͳͯͪ
ΒͰͅͳͰͶͼ;ͼͬͷͳͼͽͻͪͱͳͬͪΔ;͵ͻͳͼͽͳͷͰͽͯ ͵ΒͳΒͰ ;ͼͳͶͭͳΒͳ ͪͶͳͳͪͽͻͺͶͭͳΒͳ
ͯͫͻͺͲͪͽͳͺͻͳͲͪͽ
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ͫͻͫͰ
͵ͪ͵ ;;ͽͪͻͺͪͻͽͳΒͼ͵Ͱ
ͽͪ͵ͳ ͰͳͲͫͻͰ ;ͼͷͳͼͶ;ͳͲͫͻͪͲͪͺͪͻͶͪͷͰͽ
ΒͰͫͳ;
ͺͻͳͶͳͳͯͪͪͬͰͯͰͰͺͻͰͼͰͼͪͭͶͰͯͪͰͼͪͷͳͲͫͶͳͲͪͰͭͳͳͲ;ͽͻͪ
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ͽͪͶͳͯΒͰͯͷ
ͬͰΕͼ;ͼͪͲͻͰͬͪͶͳͰ͵Ͷͳ͵ͭͯͳͪ
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ΒͰͳͺͪ͵;͵ΔͳͲͳ͈Ͷͳͽͳ͵ͰͺͪͻͽͳΒͰ
;͵ΒΒͅͳͰͶͼͼͬΒͰͻͪͳΒͰͳͲͰͽͰͼͽͪͬͬͰͻͪͯͳ͵ͪͶͳͲ;ΒͰ
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ͬͰΕͪͼͪͷͷ ͺͰͽ͵;͵ΔͳͭͰ
;ͪ;ͽͻͼ͵ͷͺͻͰͯͭͬͻ;
Ϳͻͷ;ͶͳͰͼͬΒͼͬͳͼͽͪͬͯͼ;ͳͲͷͰΌ;ͯͰͷ͵ͻͪͽͳΒͰͳͶͳͭͪͻͳΒͰt̽Ͱͷ͵ͻͪͽͳΒͪͬͯͳ
ͶͳͭͪͻͳΒͳͳ;ͱͼͪͯͻͱͳ ͶͳͭͪͻͳΒͼ͵ΒͰͲͭͻi .JDIFMT
ͼͽͻ
ͅͳͰͶͼͼͷͪͽͻͪͯͪͼ;
ͯͰͷ͵ͻͪͽͳΒͪ
ͻͭͪͳͲͪͳΒͪͳͶͳͭͪͻͳΒͪ;;ͱΒͬͰͲͳͳ͵ͪͱͰͯͪΒͰtͺΒͪͬͪͶͳͭͪͻͳΒͼ͵ͭͿͰ
ͷͰͪ;ͼͪͷͷͼͻ;ͻͰͬͶ;ͳͪͻͰ ͺͪͻͽͳΒͰ͵Γ;ͪ ͯ͵ͪͲͺͼͽΒͪΔͪͳͷͪͰͽͳͶͳͭͪͻͳΒ
ͼ͵ͳͽͰͯͰͳΒͪ;ͼͬͪ͵ΒͬͻͼͽͳΓ;ͯͼ͵ͰͻͭͪͳͲͪͳΒͰ2 ͵ΒͪͼͽͻͰͷͳͺͼͽͳͲͪΔ;ͯͻͰΌͰͳͳΓͰͬͪ
.JDIFMT
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Ͳͪ͵Γ;ͳͬͪΔ;
͵ΒͪͼͰͼͪͼͽΒͳ;ͰͯͲͬΓͰͷͲͪ͵Γ;ͳͬͪΔ;ͯͺΒͰͯͳͪͭͺͼͰͫͭ ͊ͳ
ΒͪͶͯͰͷ͵ͻͪͽͼ͵ͪͺͪͻͽͳΒͪ͆Ͱͷͪ͵Ͱ͵ͪ ͻͭͪͳͲͪͳΒͪ
ͪͺͽͰ ͼͬͰͻͭͪͳͲͪͳΒͰ
ͪͶͳͅͳͰͶͼͲͪ
ͬͳͷͪͺͻͪͬͯͪΔͰ͆ͪͳͷͰ
ͻͪͯͳͼͰͽͷͰͯͪΒͰͽ͵ͻͳͶͳͭͪͻͳΒͼ͵ͰͽͰͯͰͳΒͰ;ͺͻͪͬ;
ͳͷͻͭͪͳͲͪͳΒͪͷͪ ͼͳΒͪͶͳͼͽͳ͵ͳͷͳͯͰͷ͵ͻͪͽͼ͵ͳͷͺͶͳͽͳ͵ͳͷͺͪͻͽͳΒͪͷͪ
͵ΒͰͺͻ͵Ͷͪ
ͷ;Β;ͫͻͫ;ͺͻͽͳͬͶͳͭͪͻͳΒͰ ;ͼͬͳͷΔͰͳͷͫͶͳͳͷͪ .JDIFMT
͋ͽ ͼͰ ͶͳͭͪͻͳΒͪ
ͺΒͪͬΓ;ΒͰͫͪ ; ͬͳͷ ͻͭͪͳͲͪͳΒͪͷͪ
ͲͪΔͰͭͪ ΒͰͯͬΓͪͯ͵ͪͲͲͪͽͬͻͯΔ;ͯͪͪͷͻͪ ͫͳͽͳ
ͺͻͳͼ;ͽͪ;ͼͬͳͷͻͭͪͳͲͪͳΒͪͷͪ
̽Ͱͷ͵ͻͪͽͳΒͪΒͰ
ͷͳͼͶͳͅͳͰͶͼ
ͰͲͪͷͳͼͶͳͬͪͫͰͲͻͭͪͳͲͪͳΒͰ̹ͪ͵ͪͳ ;ͯͻ;ͭͳͷͯͰͶͪͽ
ͼͽͳͷͪ
ͫͰͲ ;ͯͻ;ͱͳͬͪΔͪ ͳ ͻͭͪͳͲͪͳΒͰ Ͱ ͷͭ; ͼͰ ͯͼͽͳΕͳ ͺͼͽͪͬΓͰͳ ͳΓͰͬͳ ͳͲͶͬͪͰ
ͳͯͳͬͳͯ;ͪͶͰͪ͵ͳΒͰͰͬͯͰͳ͵;ͯͪͅͰΌ;ͽͳͷ
;ͺͻͪͬ;ͻͭͪͳͲͬͪΔ;ͶͰͱͳͺͪͼͼͽ
ͽͰͼͰ
ͺ͵ͪͲ;ΒͰͯͪͼͰͳͲͫͰͭͪͬͪΔͰͷ͊ͳͶͰ ͺͪͯͪ ; ͻ;͵Ͱ ͎ͪͻͳͫͯͳt͇ͻͭͪͳͲͪͳΒͪΒͰ
; ͼͽͬͪͻͳ
ͳͲͬͻͳͲ
͵ΒͰͭ͵ͲͰͻͬͪͽͳͬͰͼͽͻ;ΒͰͽͰ͵;ͺͻͰ͵ͻͪͬͳͰͯͰͷ͵ͻͪͽͳΒͰ
ͳͲͪͲͳͬͪΒ;ΕͳͪΔΒͻͪͲͻͰͺͺͶͪ
ͬͰͳͳͰΕͳΒͰͰͺͻͰͺͲͪͽΓͳͬͷi .JIFMT
ͼͽͻ–
2
͆ͪͭͶͪͼͳͶͳͪ;ͽͻͳͬͭͻͪͯͪ
937
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͆ͪ͵ΒͳͼͰͪͳͯͰͷ͵ͻͪͽͳΒͪͺͻͰͽͬͪͻͪ;ͶͳͭͪͻͳΒ; ͑ͽͪΒͰ;Ͳͻ͵ͶͳͭͪͻͳΒͼ͵ͳͽͰͯͰ
ͳΒͪͳͲͪͽͰ͵ͪͺͻͰͬͶͪͯͪͬͪΒ;ͪͯͯͰͷ͵ͻͪͽͼ͵ͳͷͰͶͰͷͰͽͳͷͪ ͅͳͰͶͼͬͫΒͪΔͰΔͰ
ΒͰ ͳͼͽ ͼͳͶ͵ ͺ ͼͬͷͰ ͵ͪͻͪ͵ͽͰͻ; ͳ Ͳͪͼͳͬͪ ͼͰ ͪ ͯͰͶͬͪΔ; Ͳͪ͵ͪ ͺͯͰͶͰ ͻͪͯͪ ́Ͳ
Ͱ͵ͼͽͰͲͳͬͰͻͭͪͳͲͪͳΒͰͼͰͺͽͺ;;ͱͺΒͪͬΓ;ΒͰͺͽͻͰͫͪͲͪͬΌͼͽͬͷ
Ͳͪͳͷͪ͵ΒͳΕͰ
;ͺͻͪͬΓͪͽͳͳͯͼͳͽͳͯͶ;͵Ͱ͈ͼͶͰͯͳͪͬͭͪΒͰͺͯͰͶͪͻͭͪͳͲͪͳΒͰͪͷͪΔͳ;͵Βͪ;ͺͻͪͬΓͪ
ͳͬͰΕͳ;͵ΒͷͼͰ;ͺͻͪͬΓ͇ͪͬͷͰͯͺͻͳͼͳͳͯͳͿͰͻͰͳΒͪͳΒͪͻͭͪͪͳͿ;͵ͳΒͪ
ΒͰͻͼͬͪ͵ͳ
ͻͭͪ ͵ͶͰ͵ͽͳͬͳͽͰͽ
ͪͼͽͪ;ͼͶͰͯͺͽͻͰͫͰͲͪͺͯͰͶͷͻͪͯͪ
ͳͷͼͰ͵ͼͶͳͯ;ΒͰ
Ϳͻͷͳͻͪͼͺ
ͼͽͬͰͳͳͽͰͻͰͼ
ͻͪͲͶͳͳͽͯͳͽͰͻͰͼͪͰͶͳͰ̓ͪ͵ͪͺͻͰͯ;ΒͰͻͭͪͳͲͪͳΒͪ
ͽͪ͵ͺͪͯͪͯͰͷ
͵ͻͪͽͳΒͪͽΒͰͻͭͪͳͲͪͳΒͪͬͰΕͪ
͵ͽͻͶͪͬΌͪͯͼͽͻͪͰͷͪͼͪΒͰͬͳͰͿͳ͵ͽͳͬͪ͌ͼͬͪ͵ͷ
ͫͶͳ͵; ͯͻ;ͽͬͰͭ ͱͳͬͽͪ ͬΌͼͽͬ ΒͰ Ͱͺͯͪ ͺΒͪͬͪ
ͪ ΒͰ ͰͼͺΒͳͬ ͼ ͯͰͷ͵ͻͪͽͳΒͷ
.JDIFMT
ͅͳͰͶͼ ͵ͼͽͪͽ;ΒͰ ͵ͪ͵ ͼͰ ͯͰͷ͵ͻͪͽͳΒͪ ͳ ͶͳͭͪͻͳΒͪ Ͳͪͺͻͪͬ ; ͯͻ;ͽͬͰͷ
ͱͳͬͽ; ͼͽͪͶ ͼͷͰΔ;Β; t̽Ͱͷ͵ͻͪͽͼ͵Ͱ ͼͽͻ;ΒͰ ; ͳͼͽͻͳΒͳ ͪͶͳ͵;Β; ;Ͳͪͼͽͺͳͷ ͽͪͶͪͼͳͷͪ ͇ͳ
ͫͳͬͪΒ;ͻͪͲͫͳΒͰͳ;ͬͰ͵;ͳͼͽͷͺͶͳΕͪ͵; ͇ͳͼͰ;ͬͰ͵ͫͪͬΓͪΒ;͇ͬͪΒͽͻͪΒͪͼͺͰ͵ͽͪ͵ͶΒͰ;ͳͼͽ
ͬͻͰͷͰ ͻͪͫͻ;Β;ΕͳͯͰͺͻͰͼͳͬͪ̓ͪͯͯͰͷ͵ͻͪͽͳΒͰͯͼͽͳͭ;ͯͻͰΌͰͳͼͽͰͺͰͻͪͲͬΒͪ
ͰͼͰͺͼ
ͽͰͺͰ ͽͻͪͼͿͻͷͳ;
;ͼͬͪΒͪΒ;Εͳ ͪͻͳͼͽ͵ͻͪͽͼ͵ͳ ͯ;
ͪ ; ͷͭ ͼͶ;ͪΒͰͬͪ ͳ ͪͻͳͼͽ͵ͻͪͽͼ͵ͳ
ͫͶͳ͵
ͺͻͽͳͬ͵ΒͰͭͼ;ͼͰͪͼͬͷͰͺͰͽ͵;ͽͪ͵ͱͰͼͽ͵ͫͻͳͶͰ͌ͽͷͼͰͷͷͰͽ;ΒͪͬΓͪΒ;ͬͳ
ͽ;ͱͳͳ
͵ΒͳͯͰ;ͳͻͪΒ;ͳͲͯͪΒͳ͵Ͱͪ͵ͺͰͻͳͯͪͼͶͪͬͰͫͻͫͰͳͰͼͶͪͬͰͷΕͳ
ͳͲͪͬͻ
ͪͬͪΒ;ͽͪ͵ͽͼͰͿ;Ͳͳͳ;ͼͪͼͽͪͻͷͯͷͳͪͽͷ͵ͶͪͼͷͽͪͯͪͳͺͼͽͪΒ;ͷͰͽͪͪͺͪͯͪ
ͬͳͺͰͪͽͪ
͵ΒͳͼͰͺͲͳͬͪΒ;ͪͯͰͷ͵ͻͪͽͳΒ;͇ͬͪͼ;ͻͬͪͳͭͻͪͬͰͻͬͪͽΕͰͼͰͪͼͽͪͬͳͽͳ
ͯ;ͫͰͼ͵ͻͪΒi .JDIFMT
ͼͽͻ–
̸̸̸̸̸͇̹͚̺͇͚͚͉͎͇̺͎̺͇͚͊͌̓́́̀̾͌͊́́́̀̾͌͊͋́́͆́ͅͅͅ
́ͲͺͼͶͰͯΔͰͭͺͪͼ;ͼͪΒͰΒͪͼͬͳͯΓͳͬͯͪΒͰͺΒͪͷͼ;͵ͫͪ ͫͻͫͰ
Ͱͻͪͼ͵ͳͯͳͬ;ͽ͵ͪ;ͼͪͷ
ͫΒͪΔͰΔͰͅͳͰͶͼͬͭtͭͬͲͯͰͭͲͪ͵ͪͶͳͭͪͻͳΒͰi̹ͻͫͪtͬͳͽ;ͱͳͶͪͪiͺͻͽͳͬͯͷͳ
ͪͽͰ͵ͶͪͼͰͷͻͪͯͪͳͯͰ͵ͻͲͻͭͪͳͲͬͪΔͰ
ΒͰͻΒͰtͻͭͪͳͲͪͳΒͪͻ;ͱΒͰͼͶͪͫͳ;ΔͳͬΒͫͻ
ͫͳͺͻͽͳͬΒͪ͵ͳi .JDIFMT
ͼͽͻ
̓Ͷͪͼͳ͵ΒͪͽͰͱͳͼͽͬͪͻͰΔ;Ͱ͵ͪ͵ͬͳͳΓͰͬͪ
ͳͯͰͪͶͪ
ͫͳͶͳͳͰ͵ͷͼ͵ͳͳͶͳͺͶͳͽͳ͵ͳ
ͳͶͳͳΒͰͯͳͳͯͻ;ͭͳ
ͺͽͻͰͫͪΒͰͻͭͪͳͲͪͳΒͪ͵ͪͼͻͰͯͼ
ͽͬ ͼͽͬͪͻͪΔͪ ͵ͶͰ͵ͽͳͬͰ ͬΓͰ ͇ͻͭͪͳͲͪͳΒͪ ΒͰ ͵ͪͯͻͪ ͯͪ Ͱ͵ͷͳͰ ͰͰͻͭͳΒͷ ͪ ͪΒͫΓͳ
ͪͳ
ͺͬͰͲ;Β;ΕͳͺΒͰͯͳͰͼͳͯͰͽͳͳͷͳͽͰͻͰͼͳͷͪ́ͼͽͳ;ΕͳͯͪΒͰͻͭͪͳͲͬͪΔͰΒͰͯͳͳ
ͪͳͯͪͺͻͶͰͽͪͻͳΒͪͽ;ͼͺͰ;ͼͬΒͳͷͪͼͽΒͪΔͳͷͪ
ͼͫͲͳͻͷͪͳΔͰͳ;ͯͪͭͪͳͰͺΒͰͯͳͳ
͵Βͳ ͼ;ͯͻ;ͽͬͰͼͶͪͫͳ
ͅͳͰͶͼͲͪ͵Γ;;ΒͰt͈ͻͳͳͺͻͭͪͳͲͪͳΒͰΒͰͪͺͼͶ;ͽͰͺͯͪ
;ͼͶͬͲͪͺͶͳͽͳ͵;ͫͻͫ;ͷͪͼͪi .JDIFMT
́ͪ͵ ͅͳͰͶͼͬͪ ͷͰͽͪͿͻͪ tͽͪͶͪͼͪi ͯͰͷ͵ͻͪͽͳΒͰ ͵Βͳ ͼͰ
;ͬͰ͵ ͳͲͬͪ
ͻͪͲͫͳΒͪΒ; ; ͳͼͽͷ
tͺͶͳΕͪ͵;i
ͰͯΓͳͬͺͯͼͰΕͪͪͳ͵ͶͳͪͻͰ
ͽͪͳΒͰͪͭͶͰͯͳͽ͈ͪ͊ͻ͵ͳͪ
͵ΒͳΒͰͯͻ;
ͽͬͰ ͵ͻͰͽͪΔͰ ͬͳͯͰ ͵ͪ ͬͰͳͽ; ͼͳͶͪͳΒ; ͳͲͷͰΌ; ͯͬͪ ͺͶͪ 4PSPLJO
͑Γ;͵ͳΕ
ͼͬͪͽͪΔͪͬͭͪ;ͽͻͪ ͫͳͬͪΒ;ͪΒͰΕͰ
ͼͪͼͬͳͷͽͪ
ͼͬͻͼͽͪͬͪͪͷͰΌ;ͽͰͻͳΒͰ ͰͶͳͽͰ̽ͯ;Ͱ
ͅͳͰͶͼͰ͵ͻͳͼͽͳͰͼͽͳͲͻͪͲtͰͶͳͽͪi
ͰͭͭͬͻͳtͬΌͪͷͪi ͶͳͯͰͻͳͷͪ
Ͱ͵ͪͯͳtͬͶͪͯͪΒ;
͑͌̓́ͣ͡
͑͌̓́ͣ͡ͅͳͰͶͼͬtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰiͳͼ;͵ͫͳ;ͯͫͪͭͶͫͪͶͳͲͪͳΒͰ
ΕΒ͵Ͷͪͼͳi3 ͼͪΒͰͯͰͳtͷͪͼͳiͼͪͯͻ;ͭͰͼͽͻͪͰ
ΒͪͼͳͻͪͲͯͬͪΒͪΒ;Εͳ͌͵ΔͳͲͳ͈Ͷͳͽͳ͵ͰͺͪͻͽͳΒͰ
ͼͰͺͲͳ̻ͬͪͪͅͼ͵; (.PTDB
ͳΔͰͭͬͺΒͪͷtͺͶͳͽͳ͵Ͱ͵ͶͪͼͰi
ͯ͵ͼ̺͈ͪͪͻͰͽͷ 7
1BSFUP
ͺͶͰͷͳͰ;ͺ͵;ͪΒ;ͯͪ͵ͻͳͭ;ΒͰ͈ͪͻͰͽͬ;ͽͰͻͳΒ;t͵ͻ;ͱͰΔ;ͰͶͳͽͪi .JDIFMT
ͅͼ͵ͪͳ͈ͪͻͰͽ
ͼͪͼͬͳͷͰͯͬͼͷͳͼͶͰ
ͼͺͪͯͪΒ;;ͽͰͻͰͽͳͪͻͰͰͶͳͽͰ
͇ͽ;ͯͪΒͰͶͪ͵ͻͪͲ;ͷΓͳͬͽͽͅͳͰͶͼ
ͭͬͻͰΕͳͯͻ;ͽͬͰͳͷͼ;͵ͫͳͷͪ
ͪΒͬͳͰͺͪͱ
ΔͰ ͺͼͬͰΕ;ΒͰ ͼ;͵ͫ; ͳͲͷͰΌ; ͬΌͪ ͳ ͷͪͼͪ
͵ͪ ͳ ͼ;͵ͫ; ͷͰΌ; ͬΌͪͷͪ ͇ ͲͪͪΒ; ͬͰ ͯͬͰ ͬͻͼͽͰ
ͼ;͵ͫͪͲͪΔͰͭͬ;ͽͰͻͳΒ;ͭͬͻͳͳͳΔͰͳͪͯͪͼ;ΔͳͬͳͺͳͼͳͳͫΒͪΔͰΔͪͳͲͯͬΒͰͳ;ͯͬͪ
ͺͼͰͫͪͺͭͶͪͬΓͪ
͵ΒͪͼͶͰͯͰΒͰͯͲͪͯͻ;ͭͳͷt̹ͻͫͪͳͲͷͰΌ;ͬΌͪͳͷͪͼͪi .JDIFMT
ͼͽͻ–
ͳt̹ͻͫͪͷͰΌ;ͼͪͷͳͷͬΌͪͷͪi .JDIFMT
ͼͽͻ–
͌ͽͰͻͳΒͳ
ͷͳͼͶͳͅͳͰͶͼ
ͷͪͼͰͲͪͳͼͽͪͳͷͪΒ;ͺͻͪͬͳͷͭ;ΕͼͽͯͪͼͷͰͰͬͶͪͯ; ;ͯͰͷ͵ͻͪͽ
ͼ͵ͳͷͻͰͱͳͷͳͷͪ
ͼͽͻͪͪ͵ͭͿ;͵ͳͰͻͪ ;ͼͳΒͪͶͯͰͷ͵ͻͪͽͼ͵ͳͷͺͪͻͽͳΒͪͷͪ
ͳͶͳͼͳͯͳ͵ͪͶ
ͭͿ;͵ͳͰͻͪ͆ͻͷͪͽͳͬͳͪ͵ͽͳͬͳͻͭͪͳͲͪͳΒͪͺͻͰͯͬͳΌͪΒ;ͳͿͻͷ;Ͷͳ;ͽͪ͵ͬ;ͷͭ;Ε
ͼͽͅͰΌ;ͽͳͷ
;ͺͻͪ͵ͼͳΒͰͼͺͻͬΌͰΔͰͬͳtͽͰͻͳΒͼ͵ͳͺͻͪͬͪiͼ;ΒͰΕͰͫͻΒͳͷ͵ͲͰͻͬͪ
ͽͳͬͳͷͽͰͯͰͳΒͪͷͪ
͵ΒͰͺͪ͵ͽͪͺͻͪͬͪ
͵ͪͳͺͻͰͽͺͼͽͪͬΓͰͳtͼ;ͬͰͻͰͳͽͰͽͷͪͼͪi
ͺͻͰͽͬͪͻͪΒ;;
ͺ;͵;ͳͶ;ͲͳΒ;͆ͳͰͬͼͽͻͪͯͪΕͰͼͬͪ͵ͳͺΒͰͯͳͪͫͳͽͳ;ͺͻͳͶͳͳͯͪͺͼͽͪͰͿ;͵ͳͰͻͳΒͰ
ͫͳͶͪͺͻͪͬͯͪͪ ͳͪ͵ͼͬͳͳͷͪΒ;ͺͻͪͬͯͪͺͼͽͪ;Ϳ;͵ͳͰͻͳ
ͼͪͷͷͪͶͳͫͻΒͳͷͪͽ;ͷͭ;Ε
ͼͽ .JDIFMT
͐ͳͷͼͰ
ͺͻͼͽͲͪͽͽͽͽͻͪͱͳͻͭͪͳͲͪͳΒͪ
;ͼͺͼͽͪͬͳͳͼͽͳͽ;ͳΒͪͬΌͼͽͬͪ
ͺͳΔͰ
ͺͻͰͼͺͻͰͽͬͪͻͪΔͪͭͻ;ͺͰͬΌͪ;ͲͪͽͬͻͰ;͵ͪͼͽ;̓ͪͯͭͯͷͪͼͰͺ͵;ͪΒ;ͯͪ;ͭͻͲͰΔͳͬͰͺͲͳ
ͳΒͰ
ͬΌͰ ͼͰ ͽΒ ͳͼͽΒ ͷͪͼͳ ͺͻͳ͵ͪͲ;Β; ͵ͪ t͵ͷͺͪ͵ͽͪ ͿͪͶͪͭͪi ͌ͺͻ͵ͼ ͼͬΒͳͷ ͰͬͰͽ;ͪͶͳͷ
ͷͰΌ;ͼͫͳͷͼ;͵ͫͳͷͪ
ͬΌͰ;ͽͳͷͼͳͽ;ͪͳΒͪͷͪͳͼͺΓͪͬͪΒ;;;ͽͻͪΔ;ͼͶͳͯͪͻͼͽ̓ͪͯͪͳͲͫͳ
ΒͰͼ;͵ͫͳͲͷͰΌ;ͬΌͪͳͷͪͼͪ
ͬͳͺͻͬͳ;ͬͰ͵ͺͫͰΌ;Β;ͪ͵ͼͽͪ;ΒͰͯͳͼͽͬͰͳ͆ͪΒͬͳͰͽͷͪͼͰ
ͷͭ;ͯͪͺͼͽͳͭ;ΒͰͼͽͰͽͯͪͼͪͺͶͱͪΒͪtͳͲͭ;ͻͪΒ;iΒͰͯͭͯͬΌͪ
ͯͪͭͪͪͽͰͻͪΒ;ͪͼͽͪͬ͵;̸Ͷͳ
ͳ;ͽΒͼͳͽ;ͪͳΒͳͬΌͰͯͰͷͼͽͻͳͻͪΒ;ͼͬΒ;ͼͶͳͯͪͻͼͽ
ͪͶͪͲͰΕͳtͻͰͲͰͻͬͳͺͶͱͪΒiͲͪͼͬͭ
ͼͪͫͻͪ ͅͳͰͶͼ ͪͬͯͳ ͺͻͳͷͰͻ ͳͲ ͪͅΒͪΒͷͪ
; ͵ΒͰͷ ͼ; ͻͭͪͳͲͬͪͳ ͻͪͯͳͳ ;ͼͺͰͶͳ ͯͪ
tͽͺ;ͼͽͰiΒͰͯͭͯͼͬΒͳ ͼͽͻͪͪ͵ͳ
ͰͿ͇ͬͪͬΒͰͳͲͪͲͬͪͶͳͯͳͭͪͳΒ;ͷͰΌ;ͼͽͻͪͪ͵ͳͷ
ͬΌͪͷͪ
͵Βͳͼ;ͬͪΒͪ͵ͽͶͰͭͳͽͳͷͰͺͫ;ͰͲͪͳͶͳ͵ͪt͵ͻͳͷͳͪͶͪiͳͯͷͪͺͻͪͶͳͯͻ;ͭ;
Ϳ;͵ͳΒ;Ͳͪtͱͻͽͬ;ͪͻͯͭͭͰͬͪi .JDIFMT
ͼͽͻ
ͅΕͳͿͳͪͼͳΒͼ͵ͪͼͳͭ;ͻͼͽ͵Β;ͺͼͰͯ;Β;ͬΌͰͺͻͳͬͶͪͰͪͷͫͳͳͲͰͺΒͰͯͳͰͳͲͻͰͯͬͪ
ͷͪͼͰͳͺͯͼͽͳ;ͳͯͪͪͼͽΒͰͯͪͺͼͽͪ;ͯͰͺͻͳͬͳͶͰͭͬͪͰͫͳͻ͵ͻͪͽͳΒͰ͌ͼͶͰͯͽͭͪͷͪͼͪ
ͳͪ͵
ͷͱͯͪ;ͶͪͽͰͽΒͺͲͳͳΒͳͺͻͰͷͪͬΌͪͷͪ
ͼͽͪΒͰͶͳͰͪͺΒͰͯͳͪͪ͵ΒͳͫͳͫͳͶͳͼͺͼͫͳ
ͯͪΒͰͺͻͰͯͬͯͰ;ͫͻͫͳͺͻͽͳͬ;ͺͻͪͬΓ͇ͪͪͬͪΒͼͰͺͻͰͼͼͽͪͶͳͲͬͪͺͪͬΓͪ
ͼͽͪͬΓͪΒ;Εͳ
ͷͪͼͰ ͫͰͲ ͷͭ;Εͼͽͳ ͯͪ ͫͳͶ ͽͪ ͲͫͳΓͳΒͰ ͺͻͰͯ;Ͳͷ; ͌ͺͽͰ
ͷͪͼͰ ; ͺͻͪͬͳͶ; ͯͰͶ;Β; ͪ
͵ͷͪͯ;ͼͬΒͳͬΌͪ
ͼ͵ͻͳ͵ͪͯ ͼͪͷͼͽͪͶ̸͵ ͼͰͽͪ͵ͰͽͳͯͰͼͳ
ͯͪ ΒͰͪΒͰΕͰ ;
ͺͳͽͪΔ;ͰͼͺͻͪͲ;ͷ͋ͪ͵ͼͰͳͼͺͼͽͪͬͳͶͯͪΒͰͽͻͪΒ͵ͻ;ͯͪͻͪ;͉;ͻͼ͵ͷͫͪͼͰ;
Ͳͪ͵ΒͳͼͰ
ͪΒͺͻͰͷͳͼͶͳͶͯͪͺͻͰͯͼͽͪͬΓͪͼͺͽͪͳͺͻͽͰͼͽͳͳͲͻͪͲͪͻͯͰͬΓͰ
ͲͪͺͻͪͬͷͰͼͰͳͷͪͺͻͳ
3
͌ͺͽͻͰͫͪͳͲͻͪͲͪtͬͶͪͯͪΒ;Εͪ͵ͶͪͼͪiͷͱͰͼͰͫΒͪͼͳͽͳͳΔͰͳͷͯͪΒͰͅͳͰͶͼ;ͼͬΒΒ͵ΔͳͲͳ;ͭͶͪͬͷ
ͭͬͻͳͳͼ͵;ͼͽͬ;͊ͳΒͪͶͯͰͷ͵ͻͪͽͼ͵ͰͺͪͻͽͳΒͰ͆Ͱͷͪ͵Ͱ
ͳΒͪΒͰͳͯͰͶ͵ͪͼͬͪͫͳͷͪͻ͵ͼͳͲͪͷ
939
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͰͷͪͯͼͽͻͪͰͼͳͯͳ͵ͪͶͳͬΌͪ
͵Βͳͼ;tͫͪͻͳͷͪ;ͭΓͪiͼͽͪͶͺͻͰͽͳͶͳͽͻͪΒ͵ͷ̓ͪͯͪ
ͼ;;ͽͻͪΒ͵͵ͻͰ;Ͷͳ
ͪͫͰͲͺͲͳͬͪͯͼͽͻͪͰͼͬΒͳͬΌͪ
ͻͪͯͳͳͼ;ͬͰͻͬͪͶͳͯͪͬΌͰͽͪΒͽͻͪΒ͵
ͯͫͻͪͬͪΒ; .JDIFMT
ͼͽͻ
ͅͷͰͽͳ;͵ΒͳͷͪͷͪͼͰ;ͼͺͰͬͪΒ;ͯͪͳͲͬͰͯ;;ͼͺͰ;ͺͫ;;ͳͲͫͪͰͶͳͭͪͻͳΒ;ͳͲ;ͲͰͽͼ;
ͻͰͽ͵ͳ ; ͳͼͽͻͳΒͳ ͳ ͺͻͰͽͺͼͽͪͬΓͪΒ; tͳͲͰͪͯ ͼͶͰͺͳͶi ͬͶͪͯͪΒ;ΕͰ ͵ͶͪͼͰ
͵ΒͰ ͼͰ ͳͼͺΓͪͬͪ ;
ͼͶͰΌͰΔ; ͺͶͳͽͳ͵Ͱ ͵Βͪ ͯ ͽͪ͵Ͱ ͺ;ͪΔͪ ͪͺͻͰͱͰ ͯͻ;ͽͬͰͰ ͯͼͰ t͈ͻͳͻͯͪ ͳ ͻͷͪͶͪ
ͻͪͲͬΒͻͭͪͳͲͪͳΒͰiͬͯͳ͵ͲͰͻͬͪͽͳͬͳͷͽͰͯͰͳΒͪͷͪt͆ͳΒͰͼͺͻͯͪͼͰͷͪͼͰͼͬͻͰͷͰͪͪ
ͬͻͰͷͰͫ;Ͱ
ͪͶͳΔͳͬͰͺͫ;Ͱ;ͬͰ͵ͫͳͬͪΒ;;ͭ;ͰͰi .JDIFMT
ͼͽͻ
͊ͫͲͳͻͷͪͽͯͪΒͰͷͪͼͰͼͷͪͽͻͪ;ͭͶͪͬͷͺͪͼͳͬͳͷͺͼͷͪͽͻͪͳͷͪͯͻ;ͽͬͰͳͲͫͳͬͪ
Δͪ
ͶͭͳΒͰͽΒͰͅͳͰͶͼͷͭͬͳͰͺͻͼͽͻͪͺͼͬͰͽͳͼ;͵ͫ;ͷͰΌ;ͼͪͷͳͷͬΌͪͷͪͰͭ
ͼ;͵ͫ;ͳͲͷͰΌ;ͬΌͪͳͷͪͼͪ͊;͵ͫͷͰΌ;ͬΌͪͷͪ;;ͽͪͻͯͰͷ͵ͻͪͽͼ͵ͰͻͭͪͳͲͪͳΒͰͫͳͬͪͯͻͰΌͰ
ΒͰͯͷͯͫͳͽͳͼͫͳͪͯͰͷ͵ͻͪͽͳΒͰt͊;ͽͳͼ͵ͪΒͰͼͫͳͪͯͰͷ͵ͻͪͽͳΒͰͽͽͼͬͪ͵ͳͻͰͯͬ
;ͼͬͷͰͻͪ;ͼͳͷͪͻͪͶͼ͵;ͺͪͶͳ;͋ͪΒͰͯͪͼ;ͷͪͼͰͰͼͺͼͫͰͯͪͬͶͪͯͪΒ;ͪͶͳͳΒͰͷͪΔͰ
ͽͪͽͯͪͼͬͪ͵ͳͺΒͰͯͳͪ
;͵Ͷͳ͵ͺͼͰͯ;ΒͰ͵ͬͪͶͳͽͰͽͰͺͽͻͰͫͰͯͪͼͰͼͪͷ;ͲͯͳͭͰͳͲͪͯ
ͭͷͳͶͰ
ͳͷͪͪͼ;ͯͪͼͰͪΌͰͷͰΌ;ͬΌͪͷͪͳͯͪͺͼͽͪͰͬͶͪͯͪͶͪi .JDIFMT
ͼͽͻ
͇ͽ;ͯͪ
ΒͰ ͼ;͵ͫͷͰΌ;ͬΌͪͷͪͬͳΌͰ͵ͪͼ;͵ͫͳͲͷͰΌ;tͼͽͪͻͳiͬΌͪ
ͽΒͳ͵ΒͳͲͪ;ͲͳͷͪΒ;;ͺͻͪͬΓͪ͵Ͱ
ͺͶͱͪΒͰ;ͻͭͪͳͲͪͳΒͳ
ͳtͬͳiͬΌͪ
ͽΒͳ͵ΒͳͪͼͽΒͰͯͪͼͰͽͳͺͶͱͪΒͪͯ͵ͺͪΒ;
̓ͪ͵ͫͳͼͬΒͰͺͶͱͪΒͰͲͪͯͻͱͪͶͳ
ͼͽͪͻͰͬΌͰͷͻͪΒ;ͼͽͪͽͳ;͵ͽͪ͵ͽ;ͼͷͳΓͰΔͰͷͳͼͰ
ΕͪΔͳͷͪͷͪͼ͇ͪͳͷͻͪΒ;ͼͰͫͰͯͪͺͻͳ͵ͪͲ;Β;͵ͪͳͼͽͻ;ͷͰͽͷͪͼͪ
ͯͪͳͲͭͶͰͯͪΒ;ͬΌͰͳͯͼͽͻͪͰ
ͷͪͼͪͅΕͼͽͪͻͳͬΌͪͺͼͽͪΒͰ;ͭͻͱͰͪ͵ͪͯͪͼͰͺΒͪͬͰͬͰͬΌͰ
͵ΒͰͲͪͼͽ;ͺͪΒ;ͼ;ͺͻͽͪͭͶͰ
ͯͳͽͪ͋ͪͯͪͼͽͪͻͰͬΌͰ
ͫͪͻͰͷͯͰͶͳͷͳ
ͺͻͳͬͪͽͪΒ;ͽͪͬͪͭͶͰͯͳͽͪ͵ͪ͵ͫͳͺͯͳͶͳͷͪͼͪ
ͷͪ͌ͼͽͬͪͻͼͽͳ
ͽͪΒͷͪͰͬͪͻΒͰͲͪͺͻͪͬͺͻͿͳͶͪ͵ͼͪͺͻͽͳͬͿͻͷͳͻͪΔͪͬͰͰͶͳͽͰ͆ͪͬͷͼͰ
ͷͰͼͽ;ͅͳͰͶͼͫͻ;ͪͬͪͪͯͰͷͪͭͭͰ
͵ΒͰͪͲͳͬͪt͵;ͻͽͳͲͪͪͷͪͪͻͯͰͬΓͰi;ͷͰͼͽͯͪ;Ͳͯͳͭ
;ͷͪͼͰͪͼͬΒͳͬ
ͳͼͰͼͺ;ͽͪΒ;ͪͳͬͷͪͼͪ
ͪͼͽΒͰΕͳͯͪΔͳͬ;tͼͶͰͺ;ͳͷͺ;Ͷͼͳͬͼͽi
ͼͽͪͬͰ;ͼͶ;ͱͫ;ͼͺͼͽͬͰͳͺͶͪͬͪ .JDIFMT
ͼͽͻ
͊;ͺͪͻͳ͵ͰͼͽͻͪͰ ͼͽͪͻͰͳͬͰ
ͬΌͰ
ͲͪͺͻͪͬͼͰͫͻͰͲͪͪ͵Ͷͼͽͷͪͼͪ̀ͪͽͼͰ
;ͯͰͷ͵ͻͪͽͼ͵ͳͷͻͭͪͳͲͪͳΒͪͷͪ
;ͽͳͷͼ;͵
ͫͳͷͪͰͼͽͻͪͲͬͳΒͪͬͰͶͳ͵ͪͬͰͻͫͪͶͪͪ͵ͽͳͬͼͽ ͫͰͼ͵ͻͪΒͳͭͬͻͳ;ͺͪͻͶͪͷͰͽͳͷͪͳͼͶ
͈ͻͰͷ
ͯͪͽͪ͵ͰͳͲͭͶͰͯͪ
ͷͪͼͰͰ;͵ͶͪΔͪΒ;ͼͬΒͰͬΌͰ
ͰͭͬΌͰ;͵ͶͪΔͪΒ;ΒͰͯͳͯͻ;ͭͰ;ͲͺͷΕͷͪͼͪ
.JDIFMT
͇ͼͬͪͲͪͷͰΌ;ͼͫͰͼ;͵ͫͰͬΌͪͳͷͪͬͳͰ
ͪͅͳͰͶͼͺͻͰͺͲͪΒͰ;͵;ͺͼͰͯͪͷ .JDIFMT
ͼͽͻ–
1. ͠Ͱͯͪ ͯ ͪΒͰΕͳ ;;ͽͪͻͺͪͻͽͳΒͼ͵ͳ Ͳͪͺͻͪͬ ;;ͽͪͻͻͭͪͳͲͪͳΒͼ͵ͳ
ͼ;͵ͫͪ ΒͰͼͽͰ
ͼ;͵ͫͳͲͷͰΌ;tͬͰͶͳ͵ͳΓ;ͯͳi ͽΒͺΒͰͯͳͪͪ͵Βͳͼ;ͼͬΒ;ͻͰͺ;ͽͪͳΒ;ͼͽͰ͵ͶͳͪͰ͵ͷͯͻ;ͭͷ
ͺΓ;ͳͲͪͽͳͷͯͶ;ͳͶͳͯͪͺͻͳͼͽ;ͺͰͺͪͻͽͳΒͳ
ͳͼͽͪͻͳͺͪͻͽͳΒͼ͵ͳͬΌͪ ͳ͵Βͳͼ;ͼͬΒͺͶ
ͱͪΒͳͲͭͻͪͯͳͶͳͪͺͻͰͯ;Β;Εͳ͵ͻͲͺͪͻͽͳΒͼ͵;ͳΒͰͻͪͻͳΒ;
2. ͊;͵ͫͳͲͷͰΌ;ͼͽͪͻͳΒͳͳͷͶͪΌͳͬΌͪͽͪ͵ΌͰΒͰͬͰͷͪͰͼͽ
940
͑͌̓́ͣ͡
͑͌̓́ͣ͡ͅͳͰͶͼͬtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰiͳͼ;͵ͫͳ;ͯͫͪͭͶͫͪͶͳͲͪͳΒͰ
3. ͇ͼͬͪͼ;͵ͫͪͷͱͰͫͳͽͳͳͻͪͲͶͳͳͽͯͻ;ͽͬͰͺͻͰ͵ͶͬΌͪ ͺͻͰ͵ͳͷͭ;ͫͳͽͳ
ͻͪͯͳ͵ͭ
ͪͰ͵ͳͫ;ͻͱͪͼ͵ͭͺͻͰ͵Ͷͪ
4. ͊;͵ͫͳͽͳͼͰͷͭ;ͬΌͰ͵ΒͰͺͻͳͺͪͯͪΒ;ͻͪͲͶͳͳͽͳͷͿ;͵ͳͪͶͳͷͭͻ;ͺͪͷͪ ͺͻͺͪͻ
ͶͪͷͰͽͪͻͪͭͻ;ͺͪͺͻͽͳͬͳͲͬͻͳͻͭͪͪͺͪͻͽͳΒͰ
5. ̽ͬͪͼͽͻͪͽ;ͷͪͻͭͪͳͲͪͳΒͼ͵Ͱͫͳͻ͵ͻͪͽͳΒͰͷͭ;ͯΕͳ;ͼ;͵ͫ
ͭͅ;ΕΒͰͽͪ͵ΌͰͼ;͵ͫͳͲͷͰΌ;ͭͻ;ͺͪͶ͵ͪͶͳͬΌͪ
ͳͶͳͺͪ͵ͳͲͷͰΌ;ͭͻ;ͺͪͪͳͪͶͳ
ͬΌͪ
7. ̓ͪ
ͼͬͼ;͵ͫͪͷͭ;ͫͳͽͳͻͪͼͰͻͪͲͶͳ͵Ͱ ͺͻͳͲͷͰΌ;Ϳͻͪ;ͼ͵ͳͳͰͷͪ͵ͳ
ͼͳΒͪͶͳͼͽͪ
4
͌ͪΒͬͰΕͰͷͫͻΒ;ͼͶ;ͪΒͰͬͪͬΌͰͯͶͪͲͰ;ͼ;͵ͫͳͷͪΒ;Εͳ;ͬͳͯ;ͯͬͰͭͻ;ͺͰͷͽͳ͈ͬͪͻͬ;ͳͰ
ͻͪͲͶͳ͵Ͱ ; ͿͳͶͲͿͼ͵ͳͷ ͺͭͶͰͯͳͷͪ
ͺͭͶͰͯͳͷͪ ͪ ͺΒͰͯͳͪ ͵ͻ;ͺͪ ͺͳͽͪΔͪ ͪͳͪ ͯͰͶͬͪΔͪ
ͻͭͪͳͲͪͳΒͰͳͼͶͪΒͫΓͳͺͻͳͷͰͻͲͪͬΒͰͼͽͰͼ;͵ͫͳͲͷͰΌ;ͻͰͿͻͷͳͼͽͪͳͷͪͻ͵ͼͳͼͽͪ;;ͽͪͻ
ͼͳΒͪͶͯͰͷ͵ͻͪͽͼ͵ͳͺͪͻͽͳΒͪ̽ͻ;ͭͪͭͻ;ͺͪͷͽͳͬͪΒͰͶͳͰͺͻͳͻͯͰͪͽͳͺͪͽͳΒͪ
Ͳͪͬͳͼͽ
Γ;ͫ
ͷͻͪ
ΒͪͭͷͪͲͪͪΒͬͳͳͷͺͶͱͪΒͳͷͪ
ͳͽͯ͆ͪΒͰΕͰͼͰͬͰͯͬͰͭͻ;ͺͰͷͽͳͬͪͺΒͪͬΓ;Β;ͲͪΒͰͯ
ͼ
ͽͰͯͰͳΒͷͯͪͯͻ;ͭͳͲͪͷͰͰͺͻͬͰͅͽͳͬͳͯͻ;ͭͰͭͻ;ͺͰͳ͵ͪͯͪͼͰͰͳͲͼͰͽͬͻͰ
ͬͰΕͼͰ
;ͬͰ͵ͷͪͼ͵ͳͻͪΒ;ͷͽͳͬͳͷͪͳͲͺͻͬͰͭͻ;ͺͰ .JIFMT
͇ͶͳͭͪͻͳΒͪ ͵Βͪ ͺͻͳͼͽͳͰ ͳͲ ͯͰͷ͵ͻͪͽͳΒͰ ͼͽͪͶ ͶͰͫͯͳ ͳͲͷͰΌ; ͯͬͰ ͺͪͼͼͽͳ ͺͫ;Ͱ
ͷͪͼͪͳͯͳ͵ͽͪͽ;ͻͰΒͰͯͭͯͶͳͭͪͻͪ̀ͪͽͷͰΌ;ͶͳͭͪͻͼͳͷͪͰͷͪͺͬͰͻͰΔͪ
ͳͼ͵ͻͰͼͽͳ
ͳͽͳ
ͫͻͪͽͼͽͬͪ ͷͰΌ; Δͳͷͪ ͬͶͪͯͪΒ; ͼͽͪͶͪ ͶͪͽͰͽͪ ͫͻͫͪ ͳ ͰͺͬͰͻͰΔͰ ͆ͰͺͬͰͻͰΔͰ ΒͰ ͺͼͰͫ
ͳͲͻͪͱͰ;ͯͼ;ͳͲͷͰΌ;ͼͽͪͻͳͳͬͳͬΌ̸ͪͼͺͳͻͪͽͳͪͺͶͱͪΒͰͪΒͺͻͰͳͼͽ;ͺͪΒ;ͫͻͫͰ
ͳͼͽͳ;ΕͳͼͬΒ;ͺͻͳͳͺͳΒͰͶͼͽͪ͵Ͱ;ͼͺͰΒ;;ͼͬΒͳͷͪͷͰͻͪͷͪ
ͯͪ͵ͻͰΕ;tͳͲͯͶͪ͵;i
ͼͽͪͻͳͷͬΌͪͷͪ
ͪͯͪΒ;ΕͳͼͰͯͪΕͰͳͬͳͺͻͳͬͪͽͳͽͳ̓ͪͯͪͬͳͯͰͯͪͰ͵;ͬ;ͼͽͻ;Β;Ͱͷͭ;ͯͪ
ͺͽͳͼ;
ͼͽͪͻͰ ͬΌͰ ͺ͵;ͪͬͪΒ; ͯͪ ͼͰ ͼͽͪͬͰ ͪ ΔͰ ͰͶ ͇ͳ Ͱͼͽ ͺ͵;ͪͬͪΒ; ͯͪ ͳͲͪͲͬ;
ͰͺͬͰͻͰΔͰͷͪͼͪ ͺͻͰͷͪͪͼͺͳͻͪͽͳͷͪ
ͪͲͳͬͪΒ;ΕͳͳͰ͵ͷͺͰͽͰͽͳͷ
ͺͻͰͬͪͻͪͽͳͷͪ
ͯͰͷͪͭ
ͲͳͷͪͳͼͶ͈ͻͰͯͼͽͪͼͺͳͻͪͪͽͪΒͰͺͪ͵;ͽͷͰͽͳͰͷͪΒ;ͯͭͬͻͼͽ͵ͪͳ͵ΒͳͽͻͰ;ͽ
Ͳͪ;ͲͳͷͪΒ;͵ͷͪͯͰͺͶͱͪΒͰ̹ͻͫͪͳͲͷͰΌ;ͼͽͪͻͳͳͬͳͬΌͪͬͯͳͼͰͳ͵ͺͳͽͪΔͪͼͶ
ͫͯͰͷͳͼͶͳͳͭͬͻͪ
ΒͰͻͯ͵ͬͳͺͻͬͳͳͼͽͳ;ͯͳͼͳͺͶͳ;
ͼ;ͫͻͯͳͪͳΒ;ͳͪ͵ͰͲ;ͻ;
ͯͻ;ͭͳ
ͳͼͳͼͽͳͻͪΒ;ͪͼͶͫͯͳ .JIFMT
͊;͵ͫͳͲͷͰΌ;ͼͽͪͻͳͳͬͳͬΌͪͷͱͰͳͷͪͽͳͻͪͲͶͳͳͽͰͳͼͯͰ͉Ͱͽ͵ͼͰͯͭͪΌͪͯͪͬͰ
ͬΌͰ ͺͽͺ; ͺͻͪͲͰ ͼͽͪͻͰ ̸͵ ͼͰ ͽ ͳ ͯͰͼͳ
Ͱ ͯͼͳ ͳͽͪ ͺͼͰͫ ͯͫͻ t̽ͫͳͽͪ͵ Ͳͪ
ͯͰͷ͵ͻͪͽͳΒ;ͯͽͪ͵ͬͰͲͪͷͰͰΒͰͺͻͪ͵ͽͳ;Ͷͪi .JDIFMT
ͼͽͻ
̽͵ͼ;;ͷͪΔͳͳ
ͬͰ
ͬΌͰͫͻͪͰͼͶͫͯ;ͳͺͻͽͳͬͰͼͰͪ;ͽͻͳͽͪͻͳͷͷͰͽͯͳͷͪͳͷͯΌ;ͪͬͶͪͼͽ
ͽͻͪͼͿͻͷͳ;ͼͰ
ͽͪ͵ͯͪΒͪ͵ͶͳͰͪͼͬΒͰͺͻͰͽͯͳ͵Ͱ
ͺͪͽͪ͵tͻͰͬͶ;ͳͪͻͳͯͪͪΔͳͰͺͼͽͪΒ;ͻͰͪ͵ͳ
ͪͻͳͼ;ͽͻͪΔͳͰi .JDIFMT
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͬͪͼͰͫͻͫͪͻͰͽ͵Ͳͪͬͻͪͬͪͺͽͺ;ͳͷ
4
͈ͯtͻͪͼͳͷͻͪͲͶͳ͵ͪͷͪiͅͳͰͶͼͳͭͶͰͯͺͯͻͪͲ;ͷͰͬͪͰͽͳ͵Ͱ ͳͳͶͳͪͳͪͶͰͻͪͲͶͳ͵Ͱ
941
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͪͲͷ ͼͽͪͻͳ ͬΌͪ ͪΒͰΕͳ ͻͰͲ;Ͷͽͪͽ ͻͪͲͷͪͽͻͪͭ ͼ;͵ͫͪ ΒͰͼͽͰ Ͱ͵ͪ͵ͪͬ ͪͷͪͶͭͪͷ ͼͽͪͻͳ ͳ
ͬͳ ͬΌͪ ̀ͪͽ ͅͳͰͶͼ ͼͷͪͽͻͪ ͯͪ ͈ͪͻͰͽͬͪ ͽͰͻͳΒͪ ͵ͻ;ͱͰΔ; ͰͶͳͽͪ ͷͻͪ ͫͳͽͳ ;ͲͰͽͪ ͼͪ
ͻͰͲͰͻͬͷt<> ; ͬͰΕͳͳͼͶ;ͪΒͰͬͪͰͷͪΒͰͯͼͽͪͬͰ ͲͪͷͰͰ ΒͰͯͰͰͶͳͽͰͯͻ;ͭͷ
ͬͰΕ ͼͰͻͪͯͳ
͵ͽͳ;ͳͻͪͷ ͺͻͰͼ; ͷͰͪΔͪ
; ͵ΒͰͷ ͼͽͪͻͳ ͰͶͰͷͰͽͳ ͰͺͻͰ͵ͳͯ ͺͻͳͬͶͪͰ
ͪͺͼͻͫ;Β; ͳ
ͪͼͳͷͳͶͳͻͪΒ;ͬͰi .JDIFMT
ͼͽͻ
5
̺.JDIFMT
ͼͽͻ
–
–
942
͑͌̓́ͣ͡
͑͌̓́ͣ͡ͅͳͰͶͼͬtͭͬͲͯͰͳͲͪ͵ͶͳͭͪͻͳΒͰiͳͼ;͵ͫͳ;ͯͫͪͭͶͫͪͶͳͲͪͳΒͰ
͊;͵ͫͳͭͶͫͪͶͳͲͪͳΒͼ͵ͭͯͫͪ
͵ΒͳͼͰͺͻͰͯͪͳͷͳͷͪͯͬͳΒͪΒ;ͬͰΕͯ;ͱͳͳͲͭͯͳͪ
ͺͼͽͪΒ;ͼͬͰͼͶͱͰͳΒͳͳͳͲͪͲͬͳΒͳͲͪͼͳͶͭͳΒ;̀ͪΔͳͬͫΒͪΔͰΔͰͻͪͲ;ͷͰͬͪΔͰ
ͼͪͼͬͳͷ
ͳͭͶͰͯ
ͳͼ; ͯͬΓͰ ͵ͶͪͼͳͰ ͼͳͶ͵Ͱ ͽͰͻͳΒͰ ͺͺ;ͽ ͪͅͻ͵ͼͬͰ .BSY
ͳ ̓ͲͰͻͬͰ
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̓ͪ͵ͫΒͪͼͳͽͳͯͼͼ;͵ͫͪͳͰͬͶͪͯͳͳͻͭͪͳͲͪͳΒͪ
tͫΒͰͰͻͰͬͶ;ͳΒͰi
tͪͻͪͺ
ͼ͵ ͺͻͶͰΕͰi
̹ͻͰͭͲͳͽ
ͺͫͰͯ;̽͋ͻͪͷͺͪͪͳͲͫͻͳͷͪ;̸͊̽
;ͼͺ ͽͪ͵Ͳͬͪͭͺͺ;ͶͳͲͷͪ ;
̾ͬͻͺͳ
ͼͶͷͪͷͰͻͳ͵ͭtͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪiͳͼͶ ̽ͪͶͳͼͰͽ;ͻͪͯͳͺͫ;ͳͷͪͼͪ
ͳͶͳͺͪ͵
;ͲͯͳͲͪΔ;ͬͳͰͶͳͽͪ͵ΒͰͺͼͽͪͬΓͪΒ;ͳͲͪͲͬͰͼͽͪͻͳͷ;ͺͻͪͬΓͪͳͷͪ ͌ͺ͵;ͪΒͳͷͪͯͪͼͰͪ
ͬͪͳͫͰͲͫͻΒͪͼͶͳͪͺͳͽͪΔͪͯͭͬͻͳͬͪΓͪͳͷͪͽͳ ͪ;ͷ;ͳͽΒͰͯͻ;ͽͬͰͳͷͼ;͵
ͫͳͷͪͪͺͳͼ͉ͪͅͳͰͶͼ͌ͺͽͻͰͫΓͳͬͼͽΔͰͭͬͳ;ͬͳͯͪ;ͫΒͪΔͰΔͳͷͪͼͪͬͻͰͷͰͳͼ;͵ͫͪͰ
ͷͱͰͫͳͽͳͼͪͭͶͰͯͪͪͰͽͳ͵ͰͽͳͻͪΔͰͷ
ͬͰΕͼͪͷͳͼͽͻͪͱͳͬͪΔͰͷ
̸̸͉͉̈́́͋̾͋͌
943
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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(MPCBMJ[BDJKB–NJUJMJTUWBSOPTU ͼͽͻ–
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3PCFSU.JDIFMTT1PMJUJDBM1BSUJFTJO1FSTQFDUJWF5IF+PVSOBMPG1PMJUJDT7PM/P
3: 773–
͑Γ;͵ͳΕ
ͅ
͌ͶͭͪͫͻͪͲͬͪΔͪ;ͫͶͳ͵ͬͪΔ;tΓ;ͯͼ͵ͳͻͰͼ;ͻͼͪi;͵ͬͳͻͳͷͪͭͶͫͪͶͳͲͪ
ͳΒͼ͵ͳͺͻͰͼ̻ͪͯͳΔͪ͵͍ͳͶͲͿͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͆ͬͷ͊ͪͯ;̓Δͳͭͪ999***1: 55–
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͊;͵ͫͳͲ;ͭͶͪͯͻ;ͽͬͰͰͳ͵;Ͷͽ;ͻͰͯͳͪͷͳ͵Ͱ;
͊͡;ͫͽͳΕ
́̿ͳͬͪͰ
ͬͳΕ͊Ͱ͵Ͱͻ; ͺͻͳͻͳ ;ͻ
͊;ͼͻͰͽ ͵;Ͷͽ;ͻͪ ͼͽͻ–
͆ͬͳ͍͊ͪͯͳͶͲͿͼ͵ͳ Ϳͪ͵;ͶͽͰͽ
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SUMMARY
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BTXFMM
BTXJUIUIFJODSFBTFPGUIFJSDPNQMFYJUZ5IFTFBSFPGUFODPOGMJDUTCFUXFFOBOEJOTJEFWBSJPVTPSHBOJ[BUJPOT
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HPWFSONFOUBMBOEOPOHPWFSONFOUBM
MFHBMBOEJMMFHBM
NJMJUBSZ
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BNPOHPUIFSUIJOHT
UP
UVSOUPUIFTPDJPMPHJDBMUSBEJUJPOJOPSEFSUPGJOEUIFJOTQJSBUJPO5IFDMBTTJDTBSFPGUFORVPUFE
CVUSBSFMZ
SFBE /FVNBOO
0OFPGUIFUIFPSJFTUIBUIBTCFFO VOGBJSMZ
OFHMFDUFEJTUIFFMJUFUIFPSZ3PCFSU.JDIFMT
UIFBVUIPSPGUIFXFMMLOPXOiJSPOMBXPGPMJHBSDIZu
IBTCFFOPOFPGJUTSFQSFTFOUBUJWFT*OUIJTQBQFS
UIF
BVUIPSTQSFTFOU.JDIFMTTWJFXPOUIFMJOLTCFUXFFOPSHBOJ[BUJPOBOEDPOGMJDUT
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KEYWORDS: DPOGMJDU
FMJUF
HMPCBMJ[BUJPO
PMJHBSDIZ
PSHBOJ[BUJPO
944
327::911.3
̸͉͇̽̾͆̓͑ͣ̾̓́ͣ͡ 1
͌ͳͬͰͻͲͳͽͰͽ͏ͻͰ̻ͻͰ
́ͼͽͻͳΒͼ͵ͳͳͼͽͳͽ;ͽ
͈ͯͭͻͳͪ
̸̸̻͇̹̈́̈́́̀͏̸̻͇͈͇́́̾̈́́͋́͐̓̾͠
͈͉͇͇̺͇̾͆̾͌͆́̈́̾͆́͌͌͠͠ͅͅͅͅ
̺͇͌̽
͍ͰͷͰͳͳ͵ͪͻͪ͵ͽͰͻͯͻ;ͽͬͰͳͺͻͷΒͰͪ
ͪ͵ͳͳͪΒͼͶͱͰͳΒͳ
ͷͭ;ͼͰͺͼͷͪͽͻͪ
ͽͳͼͪͪͼͺͰ͵ͽͪͬͻͳΒͰͯͼͽͳͪ͵ΒͳͷͪͼͰͲͪͼͳͬͪΒ;
ͽͺΒͪͬͰͳͳͶͪ͵ͳͷͲͪͺͻ;ͪͬͪΔͰ
ͪͶͳ
1
scekicr@ZBIPP.com
945
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼͽͬͻͰͷͰͳͷͭ;ΕͪͬͪͫΓͰͼͪͭͶͰͯͪͬͪΔͰͼͪͷͰΔͳͬͰͼ;ͽͳͰ͵ͪͺͼͶͰͯͳͰͳͲͪͲͬͪͰ͵;Ͷ
ͽ;ͻͷͯͻ;ͽͬͰͰͺͻͷΒͰͰ̓ͻͪΒͺͻͶͭͳͺͰͽͪ͵ͬͭͬͳΒͰ͵ͪͼ;ͺͻͽͰ͵Ͷͳ ;Ͳͪ͵;ͫͻͳͼͪΔͪ
ͷͭͳͭͻͪͳͪͲͫͭ;ͼͺͼͽͪͬΓͪΔͪͷͰΌ;ͼͫͰͲͪͬͳͼͼͽͳ
ͯͷͳͪͳΒͰ
ͼ;ͺͻͰͷͪͽͳΒͰ
ͺͬͰͲͪ
ͼͽͳ
͵ͺͰͻͪͳΒͰ ͳ ͳͽͰͭͻͪͳΒͰ ͻͰͭͳͪ
ͯͻͱͪͬͪ
ͪͻͯͪ
͵;Ͷͽ;ͻͪ ͳ ͼͶ ́ͼͽͬͻͰͷͰ
ͽ ΒͰ ͳ
ͬͻͳΒͰͷͰͷͭͳͭͶͫͪͶͳͺͻͰͬͳͻͪΔͪ– ͼͶͷͼͳΒͪͶͳͼͽͳ͵ͭͼͳͼͽͰͷͪ
ͺͻͰͼͷͯͰͻͳͲͪͳΒͰ
ͳͿͻͷͪͽͳ͵ͰͻͰͬͶ;ͳΒͰ
ͭͶͫͪͶͳͲͪͳΒͰͳ;ͼͺͼͽͪͬΓͪΔͪͬͭͼͬΒͰͽͼ͵ͭͺͻͰͽ͵ͪ
Ͳͪͼͬͪͭ
ͪ ͪͺͼͶ;ͽΒ ͯͷͳͪͳΒͳ ͺͶͳͽͳ͵ͳ¢Ͱ͵ͷͼ͵ͳ¢ͬΒͳ¢͵;Ͷͽ;ͻͳ ͬͻͳΒͰͯͼͽͳ ̀ͪͺͪͯͪ
́ͼͽͬͻͰͷͰ
ͽΒͰͳͺͰͻͳͯ͵ͪͯͪͺͶͳͽͳ͵ͪͳͷͰͯͳΒͳͯͫͳΒͪΒ;ͬͪͭͶͫͪͶͿͰͷͰͶ͵
ͺΒͷͬͪͲͪͰΔͪ
Ͱ͵ͳͺΒͷͬͳͼ; ͻͰͶͪͽͳͬͳͼͪͳ
ͯͻ;ͭͳͼ;ͽͻͪͼͿͻͷͳͼͪͶͳ ͼͬΒͪͲͪͰΔͪ
ͪ
ͳͼͽͬͻͰͷͰͼ;ͼͽͬͻͰͳͳͬͳ͊ͬͰͺͶ;ͭͰͷΕͳͻͪͲͬͳΒͰͳͲͰͷͪΓͪ– ͯͻͱͪͬͰ
ͽͻͪͼͪͳ
ͪͶͰ
Ͱ͵ͷͼ͵Ͱ
ͺͶͳͽͳ͵Ͱ
ͬΒͰ
ͳͼͽͳͽ;ͳͪͶͰ
͵;Ͷͽ;ͻͰ
ͷͰͯͳΒͼ͵Ͱͳͯͻ;ͭͰ
͵ͪͳ͵ͪͯͪ
ͻͪͳΒͰ
ͯͳͻͰ͵ͽͼ;ͼͽͪͬΓͰͰ;Ϳ;͵ͳΒ;ͼͽͬͪͻͰΔͪͽͬͰΕͰͭͯͷͰͽͪͺͻͲͪͺͪͯͰͭͶͫͪͶͳͲͪͳ
ΒͰͳͭͶͫͪͶͳͲͷͪͳΔͳͬͭ;ͽͳͪΒͪͪͻͪͲͶͳͳͽͳͷͺͯͻ;Βͳͷͪ
̽ͯͪͽͪ ͺͳͽͪΔͪ ͳ ͵;Ͷͽ;ͻͰ ͺͪͻͪͯͳͭͷͰ ͳͲͻͪͼͶͰ ͪ ͺͼͶͰͯͳͪͷͪ ͭͶͫͪͶͳͲͪͳΒͰ
ͪ ͵ΒͰ ͼ;
ͽͻͪͼͺͪͻͰͽͰ͵ͻͲͻͰͯͰͿͳͳͼͪΔͰͭͻͪͳͪ
ͪͳΒͪ
͵;Ͷͽ;ͻͪͳͺͻͽ͵ͪͳͿͻͷͪͳΒͪ
ͽͰ͵ΒͰͼͰ
ͭͶͰͯͪΒ;;͵ͼͽͳͽ;ͳͼͪΔ;;ͽͳͪΒͳͼͿͰͻͪͳͬͰͶͳ͵ͳͷͺͶͼ͵ͳͼͳͼͽͰͷͪ
͵ͪͳͳͻͰΔͪͳͯͰ
Ͷ͵Ͱ ͯͷͳͪͳΒͰ ͳ ͬͭ Ͱ͵ͶͳΒͪͶͳͲͷͪ
ͺͻͰͯͷͰͽ ͼ; ͼͳͶ͵Ͱ ͵ͽͪͽͳͬͼͽͳ ͳ
ͳͽͰͻͺͻͰͽͪͽͳͬͼͽͳ͍ͰͷͰͭͶͫͪͶͳͲͪͳΒͰͯͪͶͰ͵ͺͻͰͶͪͲͳͿͳͶͲͿͼ͵Ͱ͵ͷͼ͵Ͱ͵ͬͳͻͰͳ
ͫ;ͬͪͽͪͺͻͪ͵ͽͳͼͬͰ ͫͶͪͼͽͳͱͳͬͽͪͳͯͻ;ͽͬͪ ͈ΒͪͷͭͶͫͪͶͳͲͪͳΒͰͯͪͪͼ ͲͪͪͬͪͼͬͰ
ͺͻͳͼ;ͽ;ͺΒͪͬ;ͳͶͳ
ͺͻͰͳͲͳΒͰ
ͺͻͰͼͺͬͰͲͳͬͪΔͪ
ͳͼͺͻͰͺͶͰͽͪͼͽͳ
ͺͪͳͷͰΌ;Ͳͪͬͳͼͼͽͳ
ͯͻ;ͽͬͪ;ͷͭͳͷͺͯͻ;Βͳͷͪt͇ͽ͵ͪͯͼ;͵ͪͺͳͽͪͶͳͲͪͷͳͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪͺͼͽͪͶͳͭͶͪͬͳͷ
ͯͻ;ͽͬͰͳͷͼͪͭͪͷͪ͵ΒͰͫͶͳ͵;Β;ͯͻ;ͽͬͪ
ͭͶͪͬͪͲͪͪΒ͵ͪͽͭͪͺͰͻͳͯͪΒͰͰ͵ͼͺͰͳΒͪͶͪ
ͫͻͲͳͪͯͻ;ͽͬͰͳͺͻͷΒͰͪi ͑ͺͻͰͻ
ͼͽͻ
ͅͱͰͼͰ
ͯͪ͵ͶͰ
Ͳͪ͵Γ;ͳͽͳ͵ͪ͵ΒͰͻͳΒͰͺͻͰͼ;͵ΒͳͳͷͪͼͬΒͰ͵ͻͳΒͰͰ;ͯͪͶͰ͵Βͺͻ
Ͷͼͽͳ
ͪ Ͳͪͬͳͼ ͪͳ; ͺͻͷͪͽͻͪΔͪ
ͷͭ; ͼͰ ͻͪͲͶͳͳͽ Ͳͪͳͽͳ ΔͰͭͬͳ ͺͰͳ ͋ͪ͵
ͷͱͰͷͻͪͲͷͪͽͻͪͽͳͳͳͻͰΔͰ
ͽͰ;ͽͳͪΒ͉ͳͷͼ͵ͭͪͻͼͽͬͪ͵ͪͼͬΒͰͬͻͼͳͺ͵;ͪΒͭͶͫͪͶͳͲͪͳ
ΒͰ
ͽΒ͵ͪͺͰͽ͵ͰͽͭͺͻͰͼͪ͵ΒͳΒͰͳͷͪͳͼͬΒͰͳͼͽͻͪΒͰͪͼͽͪͬΓͪͰ
͵Βͳͼ;ͺͻ͵ͶͳͲͪͳ
Βͷ ͪͼͽΒͪͶͳ ͼͽͬͪͻͳͽͳ ͼͬΒͰ ͺͶͳͽͳ͵Ͱ ͳͽͰͻͰͼͰ ͋ͪ͵ ͬͰΕͳͪ ͽͰͻͰͽͳͪͻͪ ͭͶͫͪͶͳͲͪͳΒͰ
ͼͷͪͽͻͪ ͯͪ ͺͰͽ͵Ͱ ͭͶͫͪͶͳͲͪͳΒͰ ͷͱͰͷ ͽͻͪͱͳͽͳ ; ̾ͬͻͺͳ 97* ͬͳΒͰ͵ͪ
ͽΒ ; ͺͻͰͷͯͰͻͷ
ͺͰͻͳͯ; ͼͽͬͪͻͪΔͪ ͳͷͺͰͻͳΒͪ ͉ͪͲͶͳ͵ͪ ΒͰ
ͪͻͪͬ
; ͪͲͳͬ;
ͽͰ ; ͪͳͳͷͪ ͪ ͵ΒͰ ͼͰ ͪͼͽΒͰ
ͼͽͬͪͻͳͽͳͳͽͰͻͰͼͳ
ͽΒͺͻͳͲͬͰͼͽͳͯͻ;ͽͬͰͪͺͻͷΒͰ̺ͪͪͱΒͰͺͻͳͷͳΒͰͽͳͽͳͳͳΔͰͳ;ͯͪ
ΒͰ;ͺͻͪͬͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͪͲͪͳͶͪͪͭͶ;ͫͻͲͪΔͰ
Ͱͼͪͷ;ͺͻͳͲͬͯΔͳͳͺͻͳͬͻͰͯͳͰͭͳ
;ͯͻ;ͽͬͰͳͷͯͼͳͷͪ
ͯͻ;ͽͬͰͳͷͺͻͰͼͳͷͪ
ͳͼͽͳͽ;ͳΒͪͷͪͳͼͻͰͯͼͽͬͳͷͪ͵ͷ;ͳ͵ͪͳΒͰ
͈ͻͰͼͭͶͫͪͶͳͲͪͳΒͰͲͪͺͰͽ;ͺͻͰͽͯͷͬͳΒͰ͵;– ͼͽͬͻͳΒͰͯͺͶͪͰͽͰtͭͶͫͪͶͼͰͶi;Ͳ
ͭͻͷ;ͷΕͷͰͯͳΒͪ
ͭͶͫͪͶ;Ͱͼͳͭ;ͻͼͽ
ͺͻͪͼͽͽͰͻͻͳͲͷͪ
Ͷ͵ͪͶͰͻͪͽͬͰ
ͷͳͭͻͪͳ;͵ͻͳ
Ͳ;
ͫͻͳͼͪΔͰͭͻͪͳͰͳͲͷͰΌ;ͷͳͻͪͳͻͪͽͪ͆ͰͭͪͽͳͬͰ͵ͼͰ͵ͬͰͰͭͶͫͪͶͳͲͪͳΒͰͭͶͰͯͪΒ;ͼͰ͵ͪ͵;
ͲͪͰͷͪͻͳͬͪΔ;ͳͰͼͽͪΒͪΔ;Ͷ͵ͪͶͳ͵;Ͷͽ;ͻͪͳͳͯͰͽͳͽͰͽͪ
ͽͪ͵ͳ;ͫͰͲͫΒͰͯͼͳͷͻͳͲͳͳͷͪ
;ͼͶͰͯtͺͻͲͼͽͳiͭͻͪͳͪ͆ͪΒͺͪͼͳΒͳ͵;Ͷͽ;ͻͳͼ;͵ͫͳͼ;ͳͲͫͭͰͯͭͬͪͻͪΒ;Εͳ ͭͻͪͳͪ
̸͉͇̽̾͆̓͑ͣ̾̓́ͣ͡: ̻ͶͫͪͶͳͲͪͳΒͪͳͭͰͺͶͳͽͳ͵ͰͺͻͷΒͰͰ;ͬͷͷͳͶͰͳΒ;ͷ;
ͯ;ͱͳͬͳͶͳͲͪͳΒͪ
ͪͯͻ;ͽͬͪͺͯͳΒͰΓͰͪͳͬͳͶͳͲͪͳΒͪͷͪͯͰͲͳͽͰͭͻͳ;ͼͰͶ͵ͪͶͳͷͻͪͽͬͳ
ͷͪ
̸̸̸̻͇͈͇͈͉̺͉͇̺͇̾̈́́͋́͐̓̾́͌͆́̈́̾͆́͌͌͢͠ͅͅͅ
̓ͻͪΒͺͻͶͭͳͺͰͽͪ͵ͬͭͷͳͶͰͳΒ;ͷͪͫͳΓͰͱͰΒͰͲͪͽͻͪͬͪΔͰͷͷͰΌ;ͼͫͳͯͼͪ
ͬͰͶͳ͵ͳ ͼͳͶ͈ͪΒͪͪͪ ΒͰͫͻͫͪͲͪͻͰͼ;ͻͼͰ ͰͰͻͭͰͽͳ
ͬͯͪ
ͷͳͰͻͪͶͳ
ͪͭͶͫͪͶͷͳͬ;
̾͵ͷͼ͵ͪ ͻͳͬͪͶͼͽͬͪ ͼ; ͺͼͽͪͶͪ ͯͷͳͪͽͪ ͺΒͪͬͪ ̀ͫͭ ͽͭͪ ΒͰ ͭͰͺͶͳͽͳ͵ͪ
͵ͻͳͼͽͰΕͳ ͼͰ
ͺͻͰͯͼͽͪͶͭ
ͰͶͳͫͰͻͪͶͷͳͯͰͶͭͳΒͷ
;ͼͽ;ͺͳͶͪͼͬΒͰͷΒͰͼͽͭͰͰ͵ͷͳΒͳ͊ͬͪ͵ͳͬͳ
ͳͼͽͻͳΒͼ͵ͳͳͻͪͲͬΒͳͺͰͻͳͯͽͻͪͱͳͺͻͷΒͰͰ ͰͼͽͺͪͻͪͯͳͭͷͪͽͳͰ
ͪͳͪͻͪͲͷͳΓͪΔͪͳ
ͺͪͪΔ͇ͪͰͼͰͼͬͯͰ
ͺͻͰͯͼͽͪͶͭ
ͪͺͻͳͶͪͭΌͪͬͪΔͰͽͻͰ;ͽͯͷͳͳͻͪΒ;ΕͳͷͳͬͳͶͳͲͪ
ͳΒͼ͵ͳͷͻͷͪͷͪ
ͯͼͽͳͭ;ΕͳͷͪͳͼͪͬͻͰͷͰͳͷͳͲͪͲͬͳͷ̺ͪͳͰͯͯͬͳΒͰͳͺͯͰͰͳΒͰͺͻͷΒͰ
ͰͼͰͯͬͳΒͪΒ;͵ͻͪΒΔͰͰͻͪͬͷΒͰͻ
ͺͻͰ͵ͳͫͻͳͯͳͳͰͽͰͻͭͰͳͺͻͰͼͪ;ͳͬͰͻͲͪͶͳͲͪͳ
ΒͰͰ͵ͷͼ͵ͳ
ͽͰͶ͵ͳ
ͷͰͯͳΒͼ͵ͳ
ͳͼͽͳͽ;ͳͪͶͳ
͵;Ͷͽ;ͻͳͳͯͻ;ͭͳͽ͵͈ͬͪͷͰ
;ͽͳͽ͵ͬͳͳͺͻͰͼͳͼ;Ͱͼͽ͵ͽͻͪͯͳ͵ͽͻͳ
͵ͽͻͬͰͻͲͳͳͺͻͽͳͬ;ͻΒͰͳ͇ͳͫ;ͬͪ
ͽͪΒ;ͺͻͪ͵ͽͳ ͼͬͰͫͶͪͼͽͳͱͳͬͽͪͳͯͻ;ͽͬͪ͌ͶͳͽͰͻͪͽ;ͻͳͼͰͪͲͳͬͪΒ;͵ͼͷͺͶͳͽͳͲͪͳΒͪ
ͬͰͼͽͰͻͳͲͪͳΒͪͳͷͯͳΒͪͶͳͲͪͳΒͪ
ͪͪΒͰΕͰͭͶͫͪͶͳͲͪͳΒͪ
͵ΒͪͼͰͰͼͽͰ͵ͻͳͽͳ͵ͳͺͳͼ
ͽͬΒͰΕ;ΒͰͼͺͼͽͳͯ;ͼͽͻͳΒͼ͵ͳͷͯͻ;ͽͬͷ
͇ͺͪͼͼͽͯͭͰͰ͵ͷͼ͵ͭͰ͵ͼͺͪͲͳͳͲͷͪ
͵ΒͳͯͬͯͳͯͻͰͼͽͻ;͵ͽ;ͻͳͻͪΔͪͰ͵ͷͼ͵ͳ
ͭͻͪͳͪͳͺͽͳΔͪͬͪΔͪͯͻͱͪͬͳͳͼͽͳͽ;ͳΒͪͯͼͽͻͪͰͪͯͪͳͪͶͳͼͽͻ;͵ͽ;ͻͪ
ͽͬͻͳͶͪ
ΒͰͺͳͽͪΔͰͲͪͽͳͽͰͯͻͱͪͬͳͳͽͰͻͰͼ͈ͪͶͪͲͰΕͳͯͲͪͪΒͰ;ͶͭͰͰͶͳͫͰͻͪͶͰͳͯͰͶͭͳΒͰ;
ͭͶͫͪͶͳͷ ͻͰͶͪͳΒͪͷͪ
ͪ ͺͼͰͫ ; Ͱ͵ͳͷ ͺͼͽͼͳΒͪͶͳͼͽͳ͵ͳͷ ͯͻͱͪͬͪͷͪ
ͼͷͪͽͻͪͷ ͯͪ ͼͰ ;
͵ͽͰ͵ͼͽ; ͯΒͰͶͬͪΔͪ ͭͰͰ͵ͷͳΒͰ ͷͱͰ Ϳͻͷ;Ͷͳͼͪͽͳ ͬͪ ͼͶͱͰͳͪ – ͭͰͳͯͰͶͭͳΒͪ ͇ͪ
ͺͻͰͯͼͽͪͬΓͪ ͼͪͱ ͬͰͲͳͬ ͽ͵ͳͬ ͳͲͷͰΌ; ͭͰͺͶͳͽͳ͵Ͱ ͳ ͭͰͰ͵ͷͳΒͰ
ͯͼ ͺͻͳͺͻͰͷ;
ͿͪͲ;ͳͺͯͶͭ;ͲͪͯΒͰͶͬͪΔͰͭͰͰ͵ͷͳΒͰ́ͯͰͶͭͳΒͪͯΒͰͶ;ΒͰͺͻͰ͵ͯͻͰΌͰͳͫͶͪͼͽͳ ͻ͵ͬͪ
ͺͻͯͳͪ
͵Ͷͼͽͬ
ͺͶͳͽͳ͵Ͱ ͺͪͻͽͳΒͰ
ͼͳͯͳ͵ͪͽͳ
ͷͰͯͳΒͳ
͆ͰͶͳͫͰͻͪͶͪ ͳͯͰͶͭͳΒͪ ͼͰ ;
ͼͽͬͪͻͼͽͳͯͬΒͳͶͪͯ ͼͬͭͪ;ͭͳͿͳͶͲͿͼ͵ͭͪͼͶͰΌ͇ͪͪΒͰͺͼͽͪͶͪͻ;ΌͰ;ͻ;͵ͪͷͪͽͲͬ
ͬͳͰͶͳͽͪ ͵ͶͪͼͰͰͽͻͱͳͫͭͪΕͰͳͺΒͰͯͳͪͪ
͵ͻ;ͺͭ͵ͪͺͳͽͪͶͪͳͫͳͲͳͼͪ͵ΒͰͬͯͳ
ͻͪͯͳ͵ͪͶͷͺͻͰ;ͻͰΌͰΔ;ͯͻ;ͽͬͪ;͵ͻͳͼͽ;ͼ͵ͳͳͺͻͳͬͳͶͰͭͬͪͳͯͻ;ͽͬͰͳͭͻ;ͺ͈ͪͻͫ
ͶͰͷΒͰͽ ͰͶͳͫͰͻͪͪͶͪͳͯͰͶͭͳΒͪͳͭͻͳͰ͵ͶͪͼͰͻͪͲͶͳ͵Ͱ;ͯͻ;ͽͬ;
ͼͳΒͪͶͪͺͳͽͪΔͪͳ
Ͱ͵ͼͺͶͪͽͪͳΒ;̓ͪͳͼͬͪ͵ͪͯͻ;ͭͪ
ͰͶͳͫͰͻͪͶͪͳͯͰͶͭͳΒͪͺΒͰͯͼͽͪͬΓ;ΒͰͳͻͰͯ;͵;ΒͰ ͼͽͬͪͻ
ͼͽ
ͯͪ ͫͳ ΔͰͪ ΒͰͯͼͽͪͬͪ ͯͰͷͪͭͭͳΒͪ ͳ ͪͺͶͭͰͽͳ͵ͪ ͫͳͶͰ ͺͻͳͬͪͽΓͳͬͰ ͳ ͻͪͲ;ͷΓͳͬͰ Ͳͪ
ͳͻ͵ͰͷͪͼͰ̽ͻͪ͵ͬͳΕ
ͪͬͯͳͯͪΒͰͰͶͳͫͰͻͪͶͪͳͯͰͶͭͳΒͪͺͶͳͽͳ͵ͳͪͷͰͽ;ͽͪͳ
ͯͪͼͪͯͻͱͳͳͷͺͰͻͳΒͪͶͳͯͳͼ͵;ͻͼ
ΒͰͻͼͰͺͻͰͽͬͻͳͶͪ;ͯͭͷͪͽͳͲͪͳΒ;
ͽͽͪͶͳͽͪͻͳͲͪͷͳͼ;ͫΒͰ͵ͽͳ
ͬͳͲͪͷ ͺͻͪͬͯͪͬͪΔͰͻͰͪͶͳͲͪͳΒͰͳͽͰͻͰͼͪͺΒͰͯͳͪͪ
͇ͪͳͭͻͳͰͷͻͪͶͰ
;ͷͪͰ
ͼͳ
ΒͪͶͰͳͰ͵Ͷ͵ͰͺͼΓͰͯͳͰͰ͵ͷͼ͵ͳͯͶ;͵ͪ
ΒͰͻͼ;ͺͼͽͳͽ;ͳͰΓ;ͯͼ͵ͰͬͻͳΒͰͯͼͽͳͺͻͿͳͽ
ͳͷ͆ͪͳͼͽͷͿ;ͼ;ͽ;ͷͪͰΔͪͺͬͰͲͪͼͽͳͰͶͳͫͰͻͪͶͳͲͷͪͼͪtͭͰͺͶͳͽͳ͵ͷ͵ͽͻͶͳ
ͼͪͭͪͼͪͳͪͻͼͽͬͷͶͳͫͰͻͪͶͳͲͷͪi
947
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̺ΒͺͶͳͽͳ͵ͳ ͫͶ͵ ̸͇͆͋
Ϳͻͷͳͻͪ ͻͪͯͳ tͭͻͪͳͪͬͪΔͪi ͉͊͊͊
ͯ ͺͰͽ͵ͪ ͳ
ͭͯͳͪ ͯͼͶͰͯ ͼͰ ͺͷΒͰͻͪ ͵ͪ ͭͻͪͳͳ ͉;ͼ͵Ͱ ͍ͰͯͰͻͪͳΒͰ
ͳͭͻͳ;Εͳ ΔͰͰ ͭͰͺͶͳͽͳ͵Ͱ
ͳͽͰͻͰͼͰ͈ͼͶͳΒͰͺͪͯͪ͵ͷ;ͳͲͷͪ
ͰͼͽͪͶͰͼ;ͳͯͰͶ͵ͰͻͪͲͷͳͻͳͰͳͲͷͰΌ;͉;ͼͳΒͰͳ̸͊̽
ͪͶͳ
ͳΒͰͳͰͲͶͻͳͬͪͶͼͽͬ͵ΒͰͰͷͪͳ͵ͪ͵ͬͰͬͰͲͰͼͳͯͰͶͭͳΒͪͷͪ
ͬͰΕͼͭͰͼͽͻͪͽͰ͵ͳͷͪͯͷ;ͯͻͳ
ͬͪΔͰͷͲͪͳͽͰͻͰͼͰͼͿͰͻͰͳͯͷͳͪͳΒ;͍;͵;ΒͪͷͪΒͰͺͻͰͽͺͼͽͪͬΓͪͯͪΒͰͺͼͶͰͺ̹ͪͯͪͰͻͶͳ
ͼ͵ͭͲͳͯͪͳͺͻͪͲ͉ͪ͊͊͊ͪͳΔͰͭͬͰ͵ͷ;ͳͼͽͳ͵ͰͳͯͰͶͭͳΒͰ
ͯͪt͵ͻͪΒͳͼͽͻͳΒͰi
ͯͼ
ͺͼͶͰͯΔͳͼͽ;ͺͪΔͻͪͲͬΒͪͯͻ;ͽͪͬͪ
;͵ΒͰͷͭͽͬͼͬͰͽͪ͵ͰͪͺͶͪͰͽͳͺͻͳͬͪͽͪΒ;ͯͰͷ͵ͻͪͽͳ
Β;
ͼͶͫͯͽͻͱͳͽͰ
͵ͪͺͳͽͪͶͳͲͪͷͳΓ;ͯͼ͵ͪͺͻͪͬͪ͌ͺͻ͵ͼͫͰΕͪΔͳͷͪͯͪͽͳͷͅͳͪͳͶ;̻ͻͫͪ
ͬ;
̸͇͆͋ͼͰͪ͵ͰͻͰ͎Ͷͪͯͭͻͪͽͪͺͻͳͻͳͪ́ͼͽ͵
;͵Γ;;Β;Εͳ;ͼͬΒͼͪͼͽͪͬͳͰ͵Ͱͯ
ͫͳͬͳͼͬΒͰͽͼ͵ͳͻͰͺ;ͫͶͳ͵ͪ ͐Ͱ;ͶͳΕ
ͼͽͻ
͋ͪ͵ΒͰ;ͪ;ͺͻͼͽͻ͵Βͳ͉;ͼͳΒͪͼͷͪ
ͽͻͪtͲͷͼͬΒͳͲͪͽͳΕͰͳͳͽͰͻͰͼͪi
͌ͅͼ͵ͬͳͼ;ͼͰ͵ͪͼͺͻͳͶͪͭͯͳͶͳͪͬͪ͵ͪͬͪͭͻͰͼͳͬͳͺͻͯͻ̀ͪͺͪͯͪͽͳͭͯͳͪ99
ͬͳΒͰ͵ͪ ͋Ͱ͵ ͯͶͪͼ͵ͷ ̺Ͷͪͯͳͷͳͻͪ ͈;ͽͳͪ ͪ ͰͶ ͉;ͼͳΒͰ ͺͰͶͳ ͼ; ͯͪ ;ͬͻΕ;Β; ͼͬΒ; ͼͿͰͻ;
ͳͽͰͻͰͼ̺ͪͪͳͭͽΒͰͯͭͬͻͳͺͻͫͪͳͷͻͰͰͺͽͷ– ͷͰͽͯͪͷͪ͵ΒͰΒͰ͵ͻͳͼͽͳͳ̹ͪͪͶ
͵ͪ;͆ͪͽͷͺ;ͽ;ͲͪͽͰ͵ͶͪͼͰͳ͌͵ͻͪΒͳͪ
͵ͪͺΓͰͼ;͵ͫΓͰͳͳͽͰͻͰͼͪ͆ͪ;ͳͬͳͺͻͽͰ͵Ͷͳ
ͯͰͰͳΒͪͲͪͺͪͯͰͽͰͳ͵ͰͳͼͽͳͶͷͰͯͳΒͼ͵ͰͫͻͫͰ
ͅͼ͵ͬͪͼͰͽ͵ͷ;͵ͻͪΒͳͼ͵Ͱ͵ͻͳͲͰͳ͵ͻͳͷͼ͵ͭ
ͺͳͽͪΔͪͺ͵ͪͲͪͶͪͼ;ͺͰͻͳͻͳΒͪ;ͬͷͳͫͻͳͯͷͻͪͽ;́ͪ͵ΒͰͳͭͶͰͯͯͪͳ̀ͪͺͪͯ;ͳͫͻͳ
ͯͷͻͪͽ;ͼ͉;ͼͳΒͷͰͲͪͼͽͪΒͰ
ͫͪͻ͵ͪͯͼͰͺͭͶͰͯͪͬΒͰͽͪ͵ͫͪͻͪΔͰͳΒͰͰͪͿͽͰͳͭͪͼͪ
ͫͪ
ͻͪΔͰͬͻͳΒͰͯͼͽͳͻ;ͫΓͰ;͉;ͼͳΒͳ– ̸͇͆͋ͼͬͰͽͬͻͰͳΒͰͺͻͳͲͪΒͰͯͪΒͰ͉;ͼͳΒͪͺ͵ͪͲͪͶͪͯͪ;ͷͳ
ΒͰͯͪͬͯͳͳͫͻͳͯͳͻͪͽ̓ͻͳͲͪ;͌͵ͻͪΒͳͳ;ͫͻͳͲͭͪͶͪΒͰͬ;ͯͲ;ͪͯͻͰͪͶͳͪ;̸͇͆͋ͳͺͻ;
ͱͳͶͪͷ;ͬͺͻͪͬͯͪΔͰͺͼͽΒͪΔͪ
͎ͶͪͯͳͻͪͽͳΒͰ;ͺͽͺ;ͼͽͳ͵ͪ
ͽͪ͵ͯͪͪͰ͵ͪͯͪΔͰͰͺͻͳΒͪͽͰΓͰͳͲͪtͭͬͲͯͰͰ
ͲͪͬΒͰͼͰi;̺ͪͳͭͽ;ͳͼ;ͭͶͰͯͪͶͳ͵ͪͪͺͽͰͳΒͪͶͰͺͪͻͽͰͻͰ͆ͪͺͻͽͳͬ
ͪͼͽͪͬͳͶͳͼ;ͯͪ
͉;ͼͳΒ;
͵ͪͪͼͶͰͯͳ;͉͊͊͊ͪ
ͽͻͰͽͳͻͪΒ;ͳͼͽͳͷͶͪͯͻͪͽͬͼ͵ͳͷͪͻͳͳͷͪ
ͯ͵ͼ; ͯͻͱͪͬͰ
ͼͳΒͪͶͳͼͽͳ͵ͭͶͪͭͰͻͪΒͰͯͼͽͪͬͺͽͳͳͶͳͼͬΒͳͷͳͽͰͻͰͼͳͷ͇ͪͬΒͰͯͪͪͼͪΒ;ΓͳͬͳΒͰ;
͈Γͼ͵ΒͳͫͪͶͽͳ͵ͳͷͲͰͷΓͪͷͪ͆ͪ͵ͻͪͼͺͪͯͪ͊ͬΒͰͽͼ͵ͭ͊ͪͬͰͲͪ
ͳ͵ͷͺͶͰͽͭͼͳΒͪ
Ͷͳͼͽͳ͵ͭͫͶ͵ͪ;̾ͬͻͺͳ
ͷͺͶͪͻͪͯͷͳͪͳΒͪ͵Β;ͼ;ͪͻ;Ͱͬͳͪͷͪͽͭͳͽͪ͵ͬͭͼͬͳΒͰ
ͽͪͳͲͭͻͪͯͳͶͰ̸͊̽ͳΔͳͬͳͼͪͬͰͲͳͳͺ͵ͪͲͪͶͪͼͰͳͺͪ͵͵ͪ– ͵ͻͪͽ͵ͬΒͰͪͺͫͰͯͪ
ͅͺͶͪͻͳͲͪͷ͵ΒͳͼͰͼͽͬͻͳͽ͵ͷͽͳͭͯͳͪ99ͬͳΒͰ͵ͪ͵ͻͲͳͯͰΒ;ͬͭͼͬΒͰͽͼ͵ͭ
ͺͻͰͽ͵ͪ
̸͊̽͵ͪΒͰͯͳͪͺͻͰͼͽͪͶͪͭͶͫͪͶͪͼ;ͺͰͻͼͳͶͪͳ;ΒͰͯͳΔͰΔͰ͢Ͱͷͪ͵Ͱ͵ͪͰ͵ͷͼ͵Ͱ
ͼͳͶͰ ͵Βͪ ΒͰ ͽͰͱͳͶͪ ͯͪ Ͱ͵ͷͼ͵; ͪͯͷΕ ; ̾ͬͻͺͳ ͺͽ͵ͻͳΒͰͺͳ ͳ ͺͶͳͽͳ͵ͳͷ ;ͽͳͪΒͰͷ ͳ
ͪͷͫͳͳΒͪͷͪ ͪ͵ ;ΒͰͯͳΔͰΔͪ
ͪͷͰͽͪͶͳ ͼ; ͬͪ ͺͻͪͬͳͶͪ ͳͭͻͰ ̽ͷͳͪͳΒͪ ̸͊̽ ͳ Ͳͪͺͪͯͳ
ͬͻͳΒͰͯͼͽͳ ͫͳΓͰͱͳͶͪ ΒͰ ͵ͻͰͳͻͪΔͰ ͬͭ
ͪͷͰͻͳ͵ͭ ͺͻͰͽ͵ͪ ̺ΒͰ ͳͽͰͻͬͰͳΒͰ ; ́ͻͪ͵;
͠;ͭͼͶͪͬͳΒͳ
̸ͬͭͪͳͼͽͪ;
tͪͻͪͺͼ͵ͪͺͻͶͰΕͪi
ͿͳͪͼͳͻͪΔͰͺͻͰͬͻͪͽͪ;͌͵ͻͪΒͳͳ– ͻͰͲ;Ͷͽͪͽͼ;
ͪͷͰͻͳ͵ͰͼͺΓͰͺͶͳͽͳ͵Ͱ̹ͳͺͶͪͻͳͼͬͳΒͰͽ
͵ΒͳͼͰͽ͵ͷͺͼͶͰͯΔͰͯͰͰͳΒͰ99ͬͳΒͰ͵ͪͫͳ
ͺͻͰͽͬͻͳ;;ͳͺͶͪͻͳ
ͼͪΒͰͯͷͭͶͫͪͶͷͼ;ͺͰͻͼͳͶͷ
ͬͰΕͽ͵ͷͺͻͬͰͯͰͰͳΒͰͬͭ
99*
ͬͳΒͰ͵ͪ
ͺͼͽͰͺͰͯͫͳΒͪͫͻͳͼͰ– ͷ;ͶͽͳͺͶͪͻͭ̾͵ͷͼ͵ͳͬΒΒͪͪΔͰ̓ͳͰ
͵ͻͰͳͻͪΔͰ
ͬͰ
tͷ;ͶͽͳͬͰ͵ͽͻͼ͵Ͱiͻ;ͼ͵ͰͼͺΓͰͺͶͳͽͳ͵Ͱ
;ͼ͵Ͷͪͯ;ͼͬͳͷͭͶͫͪͶͳͷ͵ͻͰͽͪΔͳͷͪͳͷ;Ͷ
ͽͳͺͶͪͻΕ;
ͳΒͳͼͰͫͻͳͼͳͪͲͳͻ;– ͬͯͰ͵ͪͬͳͷͭͰͺͶͳͽͳ͵ͳͷͺͻͪͬͳͶͳͷͪͳͭͻͰ
̸͉͇̽̾͆̓͑ͣ̾̓́ͣ͡: ̻ͶͫͪͶͳͲͪͳΒͪͳͭͰͺͶͳͽͳ͵ͰͺͻͷΒͰͰ;ͬͷͷͳͶͰͳΒ;ͷ;
͈Ͷͳͽͳ͵ͳ;ͽͳͪΒͳͲͪͪΒ̸͊̽;ͼͬͳΒͰͽ;ΒͰͳͯͪΓͰͰͼͺͻͪͳͼͳͭ;ͻΕͰͳ;ͪͻͰͯͷ
ͺͰͻͳͯ;
ͼͫͲͳͻͷͪͼͬΒ;ͬΒ;ͷΕ
ͳͷͪͽͳΒͰͯ;ͯ͵Γ;ͳ;ͶͭͪͪͺͶͪͰͽͳ
ͷͪͯͪΕͰͫͳͽͳ
ͺͻͳ;ΌͰͰ ͯͪ ͼͬΒ; Ͱ͵ͪͯͪ ͯͷͳͪͽ; ͷΕ ͺͯͳΒͰͶͰ ͼ ͯͻ;ͭͳͷ ͭͶͫͪͶͳͷ ͳͭͻͪͳͷͪ ͊ͪͯ ͼͰ
ͷͪΔͰ ͭͬͻͳ ͭͶͫͪͶͳͲͪͳΒͳ ͵Βͪ ;ΒͰͯͳΔ;ΒͰ ͺͶͪͰͽ;
ͪ ͬͳͰ ͬͷ Ͷͪͯͷ ͻͪͽ; ͳͲͷͰΌ;
̀ͪͺͪͯͪͳ͉;ͼͳΒͰ
ͪͷͱͯͪͳͯͻ;ͭͳ
ͬͳͼͳͶͪ
ͺͺ;ͽ̓ͳͰ
́ͻͪͪͳ́ͯͳΒͰ͉;ͼ͵͍ͪͰͯͰͻͪͳΒͪ
ͪͼͽΒͳͯͪͺͬͻͪͽͳͼͬΒ;ͽͳͪΒͪͻͪͲͳͷͽͪ͵ͪͷͪͺͶͪͰͽͰͳ͵ͻͲͬͳͯͬͰͰ͵ͷͼ͵ͳͳͺͶͳͽͳ
͵ͳͳͽͰͭͻͪͳΒͪͳͼͪͬͰͲͪͺͺ;ͽ̀͆̽ ̀ͪΒͰͯͳͰͰͲͪͬͳͼͳͯͻͱͪͬͪ
ͳ̾ͬͻͪͲͳΒͼ͵Ͱ;ͳΒͰͳͶͳ
̹͉́̓͊ Ͱ͵ͷͼ͵ͭͺͬͰͲͳͬͪΔ̹ͪͻͪͲͳͶ– ͉;ͼͳΒͪ– ́ͯͳΒͪ– ̓ͳͪ– ͠;ͱ̸ͪͿͻͳ͵ͪ
;Ͱͺͳ
͵ΒͪͼͰͰͼͽͪͲͳͬͪtͺͼͽͪͷͰͻͳ͵ͷi̺ΒͪͷΕ͉;ͼͳΒͰͳ̓ͳͰ
ͼͳΒͪͶͳͪͼͳͳͲͫΒͰͭͶͳ͵Ͱ
͵ͻͳͲͰ ͪͼͽͪͶͰ ͪ͵ Ͳͪͺͪͯͭ ;ͺͶͳͽͪΔͪ – ͳͷͪΒ; ͽͰͯͰͳΒ; ͼͷͪΔͰΔͪ ͭͶͫͪͶͰ ͷΕͳ ̀ͪͺͪͯͪ
͆Ͱͼ;ͷΔͳͬΒͰͯͪΕͰͽͪͷΕͫͳͽͳͲͪͽͪͳ;ͪͻͰͯͷͺͰͻͳͯ;
ͪͶͳΕͰͼͰ;ͫͲͳͻͷͻͪͽͳ;Ͳͳͷͪͽͳ
ͳͽͰͻͰͼͳͳͯͻ;ͭͳͭͰͺͶͳͽͳ͵ͳͳͭͻ̸ͪͪ͊̽ͼ;;ͺͼͶͰͯΔͳͭͯͳͪͬͯͳͶͰͬͻͶͯͼͶͰͯ
;ͼͺΓ;ͺͶͳͽͳ͵;
ͳΒͳΒͰͭͶͪͬͳͳΓ– ͰͯͲͬͶͳͽͳͳΒͰͯΒͼͳͶͳͯͪͼͽͰ͵Ͱͼ;ͬͳͰͬͰͶͳ͵;
ͬͶͪͼͽ;̾ͬͻͺͳ͋ͻͰͫͪͻͰΕͳͯͪͼ;̸͊̽;ͬͳΒͰ͵ͼͷͪͽͻͪͶͰͯͪͪΒͬͰΕͪͺͪͼͼͽͺͻͳΒͰͽͳͯͺͽͰͳ
ΒͪͶͭͼͪͬͰͲ͉ͪ;ͼͳΒͰͳ͆Ͱͷͪ͵Ͱ
͆ͬͳ ͬͳͯ ͭͰͺͶͳͽͳ͵Ͱ
; Ϳͻͷͳ ͭͰͰ͵ͷͳΒͰ
ͳͲͬͲͪ ͵ͪͺͳͽͪͶͪ
ͳͬͰͼͽͳͳΒͪ
ͼͶͫͯͰ
ͽͻͭͬͳͰ
ͺͻͰͯͼͽͪͬΓͪ ͺΓͰ Ͳͪ ͬͰ ͬͳͯͬͰ ;ͽͳͪΒͪ ̻ͰͰ͵ͷͳΒͪ ͵Βͪ ͼ;ͫͶͳͷͳͻͪ Ͱ͵ͷͼ͵Ͱ
ͭͰͭͻͪͿͼ͵Ͱ
ͼͽͻͪͽͰ͵Ͱ
ͺͶͳͽͳ͵Ͱͳ͵;Ͷͽ;ͻͰ ͻͰͼ;ͻͼͰΒͰͯͭͪ ͺͻͼͽͻͪ
ͺͼͽͪΒͰͰͲͪͫͳͶͪͲͪ
ͼͰͭͷͰͽͳͺΓͰͼͺΓͺͶͳͽͳ͵ͭͯΒͰͶͬͪΔͪ;ͼͪͬͻͰͷͰͷͼͬͳΒͰͽ;̀ͪΒͰͯͳ͵ͫͰͶͰͱΒͰͭͰ
ͺͶͳͽͳ͵ͰͳͭͰͰ͵ͷͳΒͰΒͰͼͽͰͽͽͼ;ͫΒͰͷͰͽͯͪͪͶͳͲͰͳͽ;ͷͪͰΔͪͯͼͪͼͪͭͪͪͷͰΌ;
ͪͻͯΒ ͻͪͬͳ ̻ͰͰ͵ͷͳΒͪ ͼͰ ͼͶͪΔͪ ͪ Ͱ͵ͷͼ͵ͪ ͼͻͰͯͼͽͬͪ ͳ ͳͼ͵Γ;;ΒͰ ͪͼͳΓͰ ̹ͪͫͳΕ
̸͊̽ ͼ; ͲͪͭͶͳͫΓͰͰ ; ͫͻΒͰ ͳͽͰͻͬͰͳΒͰ ͺ ͼͬͳΒͰͽ;
ͯ ̸ͬͭͪͳͼͽͪͪ
ͺͻͰ͵ ́ͻͪ͵ͪ
̈́ͳͫͳΒͰͳͯͻ
ͼͪͭͻͷͳͷͯͻͱͪͬͳͷͯ;ͭͷͳͽͰͯͰͳΒͷͯͪͯͻ;ͭͰͼͳͶͰΒͪͪΒ;ͳͽͻͪͱͰͼͬΒͰ
ͷΒͰͼͽͪͭͶͫͪͶΒͺͲͻͳͳ̾͵ͷͳΒͪ̓ͳͰͳͻ;ͱͪͰͼͪͭͰ͉;ͼͳΒͰͲͯͻ;ͱͰͰͼ;ͺͼͽͪͶͰ
ͺͻͰͽΔͪͫͻΒΒͰͯͪͲ̸̸ͪ͊̽ͭͪͱͬͪΔͰ͉;ͼͳΒͰ
́ͻͪͪͳ̓ͳͰͪͬͷͼͬΒͰͽͼ͵ͷͱͪͻͳͽ;;
͊ͳͻͳΒͳͺ͵ͪͲ;ΒͰͯͪͼͰͯͼͳͪͼͬͰͽͼ͵Βͪͬͼ͵ΒͽͪͫͶͳͼͺΓͰͺͶͳͽͳ͵ͰͺͶͪ͵ͷͰΔͪ
Β;̽ͼ͵ͻΒͰͫͳͶͰͲͪͷͳͼͶͳͬͯͪͼͰͰ͵ͽͬͻͰͼ;ͺͻͽͼͽͪͬͳͰͺͻͳ͵ͼͬͰͳͷ͊ΒͰͯͳΔͰ
ͳͷ̽ͻͱͪͬͪͷͪ;t;ͼͺͼͽͪͬΓͪΔ;ͼͬΒͰͽͼ͵ͭͻͰͯͪͳͷͳͻͪi̻ͰͺͶͳͽͳ͵ͪͫͻͫͪͲͪͽ͵ͬͰͰͰͻͭͰ
ͪͽͪ
ͪͿͽͰ
ͭͪͼͪ
ͻ;ͯͪ
ͫͻͫͪͲͪͻͰͼ;ͻͼͰͳͫͻͳͯͳͷͻͪͽͷ – ͺͼͽͪΒ;ͫͳΓͰͱΒͰͼͪͬͻͰͷͰͰ ͭͰͺ
Ͷͳͽͳ͵Ͱ͊ͪͬͻͰͷͰͪͷͳͼ̸ͪ͊̽ͳ̸͇͆͋ΒͰͼͽͰͯͪ;ͺͽͺ;ͼͽͳͼͽͬͪͻͰͭͰͺͶͳͽͳ͵;ͼͽͻͪͽͰͭͳΒ;
ͪͽͶͪͽͳͼͽͳ͵Ͱ̾ͬͻͺͰ̀ͫͳͭΔͰ̹ͬͪͱͰͱͳͼ͵ͭ
͵ͪΒͰͶͬͳͽͷͺͻͼͽͻ;ͺͯͯͷͳͪͳΒͷ̸͊̽
͌ͽΒͬͳͲͳΒͳ
ͺͻͼͽͻ̹ͪͶ͵ͪͪͳͷͪͲͪͺͪͱͰͷΒͰͼͽ2 ͈ͫΒͰͯͪ̀ͪͺͪͯͪ;Ͷͪͯͷͻͪͽ;ͳΒͰͺͻͳͲ
ͬͰͶͪ ͽͻͳΒ;ͷͿ
ͬͰΕ ͳͼͻͺΓͰΔͰ 3 ͌Ͳͻ͵ ͼͽͪͭͪͳΒͰ ̀ͪͺͪͯͪ ͪ ͺΓ; ͭͶͫͪͶͰ Ͱ͵ͷͳΒͰ ͳΒͰ
2
͈ͻͼͽͻ ̹ͪͶ͵ͪͪ ΒͰ ͬͳΌͰ ͵ͪ Ͳͪ ͯͳͻͰ͵ͽͰ ͪͷͰͻͳ͵Ͱ ͵ͽͻͶͰ ͳ ͯͷͳͪͳΒͰ
ͪ ͬͰΕͳͪ ͫͪͶ͵ͪͼ͵ͳ
ͯͻͱͪͬͪͽͻͰͫͪͯͪͼͰͼͽͪͬͳͺͯͰ͵;ͬͻͼͽ;ͺͻͽͰ͵ͽͻͪͽͪ ̽ͰͼͺͽͬͳΕ
ͼͽͻ
3
̀ͪͺͪͯΒͰͳͷͪͼͬΒͰͽͼ͵ͭͼͽͪͬͳͽͬͪ
. –
ͯ͵ͼͰͺͻͰͯͬͳΌͪͯͪΕͰͺͪͼͽͳͪ.
͊ͶͳΒͰ ͺͪͯͪΔͰͳͪͺΓ; Ͱ͵ͷͳΒͰ – ͪͳͷͰ
̀ͪͺͪͯΒͰ ; ͼͬΒͰͽͼ͵Βͳͯ;ͼͽͻͳΒͼ͵ΒͺͻͳͲͬͯΔͳ
;Ͱͼͽͬͬͪͼͪ
ͯ͵ͼͰͺͻͰͯͬͳΌͪͯͪΕͰ;Ͱͼͽͬͬͪͽͳͼͪͼͪͷ ͺͻͰͷ͎ͪͪͽͳͭͽ
ͼͽͻ
95
949
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͯͪ͵ͶͰ
ͽͽͼͰͼͺͻͻͪͲͬͳΒͪ
ͬͰΕͽͼͰͯͻ;ͭͳͫͻͱͰͻͪͲͬͳΒͪΒ;͊ͪͼͶͳͳͷͺͻͫͶͰͷͷͼͳͶͪ
ͼͰͳ̺ͰͶͳ͵̹ͪͻͳͽͪͳΒͪ͵ͻͪΒͰͷ9*9ͬͳΒͰ͵ͪ
͵ͪͪΒͬͰΕͪͼͳͶͪͽͭͬͻͰͷͰͪ
̻ͰͰ͵ͷͳΒͪΒͰͳͼͽͬͻͰͷͰͳͼͬͻͪͳͼͻͰͯͼͽͬͭͰͺͶͳͽͳ͵Ͱ͵ͪͺͻͪ͵ͼͰ͈Ͷͳͽͳ͵ͪͷΕ
ͼͰ ͯ ͺͪͷͽͳͬΒͰ͵ͪ ͵ͻͳͼͽͳͶͪ ͻͪͯͳ ͼͽͬͪͻͳͬͪΔͪ Ͱ͵ͷͼ͵ͳ ͳΓͰͬͪ ͇ͳͭͶͰͯ ΒͰ ͯͪ ͽͰͻͳΒͰ
͎ͪͻͽͶͪͯͪ
͉ͳͷͶͪͯͪ
ͶͳͫͰͼͻͪ;ͷͪ
ͰͬͻͪͲͳΒͼͽͬͪͳͶͳͺͪͼͶͪͬͳͲͷͪͳͼ;ͲͪͫͻͪͬΓͰͰͳͯͪͼ;ͳ
ͯͪΓͰ ͪ͵ͽ;ͰͶͰ ͊ͺͻͬͯͰ ͼͰ ͼͪͷ ; ͳͲͷͳΒͰΔͰͳͷ ͵Ͷͼͽͳͷͪ ͳ ;Ͳ ͯͻͰΌͰͰ ͷͯͳͿͳ͵ͪͳΒͰ
̻ͶͫͪͶͳͳͭͻͪͳͰͯ;ͼͽͪΒ;͵ͪͯͪͼ;;ͭͻͱͰͳΔͳͬͳͳͽͰͻͰͼͳ͆
ͽ;ͼͰͯͭͯͳͶͰͽͽ
ͷͱͰͼͽͬͪͻͯͪͯͬͰͯͰͯͯ;ͱͰͭͼͷͳͻͳͬͪΔͪͷͪ͵Ͱͯͼ͵Ͱ͵ͻͳͲͰ ͉;ͼͳΒͪΒͰ
ͷͪ͵ͪͻͯͯͪΓͰͭ
ͯ;ͼ
ͽͪͶͪͯt͠;ͱͭͽ͵ͪiͳͶͳ
t͋;ͻͼ͵ͭͽ͵ͪi͇ͽͺͻͬͯͰΕͳͲͪͺͪͯͳͼͳͶͪͫͳΒͰͼͪͱͪͳͪͽΒ
ͽͻͪͼͳͻ;ͼ͵ͭͭͪͼͭͺͻͯͻͪ͵ͪ̾ͬͻͺͳ
͵ͪͽΒͰͰͬͳͯͰͽͪͳͽͺͻͯͻͰΌͰͳͶͪͳͪ̾͌
͵ΒͰͼͰ;Ͳͺͯͻ͵;̸͊̽ͱͰͼͽ͵ͺͻͽͳͬͰͳͲͭͻͪͯΔͳͭͪͼͭ͵ͻͳͯͻͪ͊ΒͰͬͰͻͳͽ͵.
͈ͼͽͷͯͰͻ;ͼͽͬͪͻͼͽ͵ͪͻͪ͵ͽͰͻͳͰͼͳͷ;ͶͪͳΒͪͳͼͽͻͳΒͰ͵ΒͪͼͰͳΒͰͯͰͼͳͶͪ
Γ;ͯͳ;ͼͪͬ
ͻͰͷͰͷͼͬͳΒͰͽ;ͳͲͶͱͰͳͼ;ͺͼͰ;ͯͳͼ͵;ͼͽͬ;ͪͼͽͪͶͷ;ͼͶͰͯͼͽͪͶͰͳͲͶͱͰͼͽͳͼͳͷ;Ͷͪ͵ͻ;
ͷͳͷͪͳͼͽͻͳΒͼ͵ͳͯͭͪΌͪΒͪ ͪͅͳͻͰͬͳΕ
͌ͼͪͬͻͰͷͰͷͻͪͽͬͪΔ;ͷͰͯͳΒͳͼ;ͰͲͪͫͳͶͪͲͪ
Ϳͪ͵ͽͻ
ΒͰͻͽͰͶͰͬͳͲͳΒͪͳͳͽͰͻͰͽ;Ͱͼͽͬ;Β;;ͻͪͽ;;ͷΒͰͻͳͲͪͪΒΒͭͽͬ͵Ͷͳ͵ͳͼͪͬͻͰͷͰͪ
ͻͪͽͪͽͰͳ͵ͪͪͬ͠ͷΔͰΔͰͳͷͪͭͻͷͪ;ͽͳͪΒͪͺͰͽͪ͵ͳͳͼͯͻ;ͱͪͳͼ;͵ͫͪ;ͼͬͪ͵ͷ
ͯͻ;ͽͬ;
ͺͼͰͫ ͪ ̀ͪͺͪͯ; ͠Ͱͯͪ ;ͺͰͪͽΓͳͬͪ ͽͰͶͰͬͳͲͳΒͼ͵ͪ ͬͳΒͰͼͽ
ͻͰͰͳͪ ͳͲͭͬͻͰͪ ͯ
ͼͽͻͪͰͰ͵ͭͯͼͬΒͰͽͼ͵ͳͶͳͯͰͻͪͳͶͳΒͰͯͪͳΓͪͳͺͻͳͶͭͳͲͰ͵ͰͻͪͽͷͲͪͬͪΕͰͰͲͰͷΓͰ
ͷͭ;
ͯͪ ͷͫͳͶͳ; Βͪͬ ͷΔͰΔͰ ; ͼͷΒͰͻ; ; ͵ΒͰͷ ͽ ͯͻͰΌͰΒ ͳͽͰͻͰͼΒ ͭͻ;ͺͳ ͯͭͬͪͻͪ ͇ͬͪ͵ͪͬ
ͪͳ͵ͷ;ͳ͵ͪͳΒͰͼΒͪͬΕ;ΒͰͺͼͰͫͳͲͻͪͱͰ;͵ͻͳͲͳͷͼͳͽ;ͪͳΒͪͷͪ
͵ͪͯͪΒͰͯͪͬͳΒͰͼͽ
ͷͱͰͫͰͲͫͳΒͰͯͳͽͳͺͯͻ͵;ͺ͵ͻͰͽͪΔ;ͬΒͰͳͽͰͻͬͰͳΒͰ
ͪͭͻͰͼͳΒͰͪͯͻ;ͭ;ͯͻͱͪͬ;̸ͭͻͰͼͳΒͰ
ͪ ́ͻͪ͵
̈́ͳͫͳΒ;
͠;ͭͼͶͪͬͳΒ;
ͭͻͪΌͪͼ͵ͳ ͻͪͽͬͳ ͪ Ͱ͵ͼΒ;ͭͼͶͬͰͼ͵ͷ ͺͻͼͽͻ; ͳ ; ͊ͳͻͳΒͳ –
ͺͻͳͷΒͰͻͳͼ;ͪͳͪͪ͵ΒͰΒͰͯͪͿͪ͵ͽͻ;ͷͰΌ;ͪͻͯΒͺͶͳͽͳͳͺͼͻͰͯͼͽͬͷͷͰͯͳΒͪͷͪͳ
ͺ;ͶͳͰ ΒͪͬΕ;ͳ ͼͽͬͪͻͪ ͼͶͳ͵;͵ͪ͵ͬͪΔͰͷ; ͯͭͬͪͻͪ
ͪ͵ΒͪͯͪΓͰͼͶ;ͱͳͲͪͶͰͭͳͽͳͷͳͲͪͳΒ;
ͺͼͽ;ͺͪ͵ͪͽͭͿͪ͵ͽͻͪ;ͳͷͪͼͬΒͰͽͼ͵ͭΒͪͬͭͷΔͰΔͪ
͠Ͱͯͯ͵Γ;ͳͼͻͰͯͼͽͪͬͪ;ͷͰͯͳΒͼ͵ͷͼͺͳ;ͺͻͳͶͳ͵ͷͳͲͬΒͰͽͪͬͪΔͪͳͲͰ͵ͭ͵ͿͶͳ͵
ͽͪΒͰͼͽͰͺͻͳͶͳͿͶͰ͵ͼͳͫͳͶͪͽͰͻͷͳͶͭͳΒͪ͵Β;;ͼͬΒͳͷͳͲͬͰͽͪΒͳͷͪ͵ͻͳͼͽͰ͇ͬͪ͵ͪͬͺͻ
ͫͶͰͷ ͺͻͳͲͶͪͲͳ ͳͲ ͽͰͱΔͰ ͬͳͪͻͪ ͵ͪ ͼͰͲͪͳͪͶͳͲͷ; ͳ ͲͶ;ͺͽͻͰͫͳ ͰͺͻͬΒͰͻͰͳ ͳͶͳ
ͳͲͷͳΓͰͳ ͳͿͻͷͪͳΒͪ
ͪͶͳ ͳ ͳͲ ͺͻͺͪͭͪͯͰ ͵;ͳΔͰ ͯͻͰΌͰͳ Ͱͽͪͻͪ ͷΕͳ ͵Βͳͷͪ
ͯͭͬͪͻͪͽ;ͷͪͰΔͰͯͭͪΌͪΒͪ;ͼ͵Ͷͪͯ;ͼΔͳͬͳͷͳͽͰͻͰͼͳͷͪ͋ͪ͵ͼͰ;ͪΒͬͰΕͰͷͯͳΒͰͶ;Ͳͪͺͪͯͳ
ͷͰͯͳΒͪ ͽͰͻͻͳͼͽͳ͵Ͱ ͭͻ;ͺͰ ͵ΒͰ ͼͰ ͭͯͳͪͷͪ ͽͻ;ͯͰ ͯͪ ͼͻ;Ͱ ͺͶͳͽͳ͵ͳ ͶͰͭͳͽͳͷͪ ͻͰͱͳͷ
̹ͪͪͻͪ̾Ͷ̸ͼͪͯͪ;͊ͳͻͳΒͳͪͲͳͬͪΒ;tͺͫ;ΔͰͳͳͷͪiͳͶͳtͺͲͳͳΒͷìͪͺͪͯͳͳͺͻͲͪͺͪͯͳ
ͫͶͳͼ͵ͳͼͽͳͷͰΒͼͽͻͳͷͷͰͯͳΒͳ;ΒͬͰΕΒͷͰͻͳ͵ͻͳͼͽͰͬͪ͵ͬͰͰ;ͿͰͷͳͲͷͰ͋ͪ͵ͳ͵Βͳͷͪ
ΒͰ ͺͻͰͬͪͼͯͳ ͳΓ ;ͼͺͼͽͪͬΓͪΔͰ ͳͼͶͪͷͼ͵Ͱ ͯͻͱͪͬͰ ͲͪͼͬͪͰ ͪ ͰͻͳΒͪͽ;
ͪ ͳΒͰ ͼ; ͷͰͽͯͰ
ͿͳͲͳ͵ͪͰͶͳͷͳͪͳΒͪͼͬͳͰͼ;ͳͽͼ͵ͳͰͶͰͷͰͪͽͪͳͲͯͻͱͪͬͰ
Ͱͷͭ;ͫͳͽͳͪͲͬͪͳͯͻ;ͭͪͳΒͰ
ͰͭͽͰͻͻͳͼͽͳͷͪ
ͺͪͼͳͷͰͼͪͷͲͪ͊ͳͻͳΒ;ͳ̹Ͷͳͼ͵ͳͳͼͽ͵ͬͰΕͳͲͪͳͽͪͬ;ͳͬͳͶͳͲͪͳΒ;
ͅͰΌ;ͽͳͷ
͵ͪ͵ ͼ; ͺ͵ͪͲͪͶͳ ͺͻͳͷΒͰͻͳ ͽ͵ͷ ͼͬΒͰͽͼ͵Ͱ ͳͽͰͻͬͰͳΒͰ ; ̸ͬͭͪͳͼͽͪ; – ͽͪ͵ͬͰ
ͽͰͻͻͳͼͽͳ͵Ͱͭͻ;ͺͰͼ;ͫͳͶͰͺͯͻͱͪͬͪͰ
ͫ;ͪͬͪͰͳͳͼͽͻ;ͷͰͽͪͶͳͲͬͪͰͲͪͳΓͰͬͰͲͪͺͪͯͳ
ͰͽͪͻͪͷΕͳ͊ͶͳͪΒͰͺͻͳͪͳ;́ͻͪ͵;ͳ͊ͳͻͳΒͳ
ͭͯΒͰΒͰͳΓͪͺͽͺͷͭ;ͽͳͷͭ;ΕͰ
950
̸͉͇̽̾͆̓͑ͣ̾̓́ͣ͡: ̻ͶͫͪͶͳͲͪͳΒͪͳͭͰͺͶͳͽͳ͵ͰͺͻͷΒͰͰ;ͬͷͷͳͶͰͳΒ;ͷ;
ͼͽͬͪͻͪΔͰͽͲͬ́͊́̈́ͪ
ͯͪͫͳͼͰͯͪͿͻͷͳͶͪͅͰΌ;ͪͻͯͪ͵ͪͶͳͳΒͪͺͻͰͯͬΌͰ̸ͪ͊̽
ͯͪͼͰ
ͫͻͳͺͻͽͳͬͽͪ͵ͬͰtͺͪͼͽͳi͈ͼͳͼͽͰͷ;͵ͻͰͳͻͪͽͳͺͻͫͶͰͷ– ;ͳͽͳͽͳͭͪ
ͯ͵ͲͪͼͬͰͽͬͻͳ
ΒͰͷͰ;ͼͺΒͰͺͼͶ;ΒͰͬΒͳͯ;ͼͽͻͳΒͼ͵ͳ͵ͷͺͶͰ͵ͼ
̓ͻͳΕͰΔͰͷͰ;ͿͰͷͳͼͽͳ͵ͳͽͰͻͷͳͪͳͷͳͳͷͳͲͳͻͪΔͰͷͻͰͪͶͼͽͳͺͼͽͳͱͰͼͰͯͪͭͶͰͯͪ
ͳ;ͫͶͪͱͰͼͬΒͼͽͪͬͺͻͰͷͪͳͼͶͪͷͳͼͽͳͷͪ
͵ΒͳͼͰͫͰͺͻͰͯͼͽͪͬΓͪΒ;͵ͪ;ͷΒͰͻͰͰͫͻͰͲͪͼͶͫͯ;
ͺͻͽͳͬtͽͳͻͪͼ͵ͭͻͰͱͳͷͪi͋ͳͷͰͼͰͯͺͻͳͼͳͶͰͭͳͽͳͷͳͲͪͳΒͳͽͰͻͻͳͼͽͪ
ͪͳͼͽͬͻͰͷͰͯͳͼ
͵ͻͰͯͳͽͪͳΒͳͶͰͭͪͶͳͳͶͰͭͳͽͳͷͳͳͼͽͳͽ;ͳΒͪ͊ͳͻͳΒͰ͵ΒͰͼͰͺͻͽͳͬΔͳͫͻͰ͠Ͱͯͼͽͻͪͼͽ
;ͳͲͬͰͽͪͬͪΔ;ͺͼͰͫͼͰͭͶͰͯͪ;ͳΔͰͳͳͯͪͲͪͺͪͯͳͷͰͯͳΒͳͰͷͳͽ;Β;ͺͻͳͶͭͰͭͽͬͳͼ͵Γ;
ͳͬͼͫͻͫͰͳͺͶͱͪΒͪͽͰͻͻͳͼͽͪ͋ͪ͵ΌͰ
ͻͪͽͳͿͽͭͻͪͿͳ͵ΒͳͼͬΒͰͿͽͭͻͪͿͳΒͰͫΒͪͬΓ;Β;
; ͪΒͽͳͻͪͱͳΒͳͷ ͪͼͺͳͼͳͷͪ ͺͻͳ͵ͪͲ;Β; ͳͼ͵Γ;ͳͬ ͺͫ;ΔͰͳ͵; ͼͽͻͪ; ͬͭ ͼ;͵ͫͪ
͵ͪ ͳ
ΔͳͬͰͱͻͽͬͰ͌͵Ͷͳ͵ ͫͪͬͰͽͪΒͰͼͶ;ͱͫͰͳͼ; ;ͼͽͪΔ;ͯͪ͵ͻͰͳͻͪΒ;ͼͳͽ;ͪͳΒ;ͪͽͰͻͰ; ͯ
͵ΒͰͫͳͼͰͪͺͻͪͬͳ;ͺͰͪͽΓͳͬͯͭͪΌͪΒ
ͼͽͬͪͻͼͰ;ͺͽͺ;ͼͽͳͺͻͰͺ;ͽͪͷͰͯͳΒͼ͵ΒͷͪͳͰͻͳΒͳ
͌͋́͏̸̸̸̻͇͈͇͎͈͉͇͈͉͇͇͉̻͇͇̺͉͇͈̾̈́́͋́͐̓́̾͆͆͊͋͌́͊͋͐͆̾̾̾͠͠͠ͅ
͉Ͱͭͳ ͊̾̾ ͠;ͭͳͼͽͰ ̾ͬͻͺͰ ̹ͪͶ͵ͪͪ
;ͬͳΒͰ͵ ΒͰ ͺͻͰͯͼͽͪͬΓͪ ͺͭͯͪ ͺͶͳͭ Ͳͪ
ͼ;͵ͫΓͪͬͪΔͰͳͽͰͻͰͼͪͬͰͶͳ͵ͳͼͳͶͪ͋ΒͰͽͰͻͳͽͻͳΒͪͪ͵ΒΒͼ;ͼͰͬΒͰ͵ͬͳͷͪͼ;͵ͫΓͪͬͪͶͰ
ͪͶͳ
ͳ ͺͻͱͳͷͪͶͰ ͻͪͲͶͳͳͽͰ ͵;Ͷͽ;ͻͰ ͳ ͳͬͳͶͳͲͪͳΒͰ
ͻͰͶͳͭͳΒͰ ͳ ͲͰ ;ͽͳͪΒͪ ͼͺΓͳ Ϳͪ͵ͽͻͪ
ͺͶͳͽͳ͵ͳ
Ͱ͵ͷͼ͵ͳ
ͬΒͳ
ͳͼͽͳͽ;ͳͪͶͳ
ͬΒͰͻͼ͵ͳͳͯͻ
͌ͭͰͰ͵ͷͼ͵ͷͼͷͳͼͶ;
ͫͻͫͪͲͪͼͳͭ;ͻͪΔͰ͵ͽͻͶͰͪͯͼͬΒͰͽͼ͵ͳͷͲͪͶͳͪͷͪͰͰͻͭͰͪͽͪΒͰͪΒͲͪͪΒͳΒͳͿͪ͵ͽͻ͵ΒͳΒͰ
;ͽͳͪ ͪ ͭͶͫͪͶͰ ͯͭͪΌͪΒͰ ͽ͵ͷ ͺͼΓͰͯΔͳ ͭͯͳͪ ̺ͰͶͳ͵ͳ ;ͽͳͪΒ ͭͶͫͪͶͰ ͫͻͫͰ Ͳͪ
ͻͰͼ;ͻͼͰ;͵ͷͫͳͪͳΒͳͼͻͪͲͳͷ ͺͻͪͽͰΕͳͷ
ͭͶͫͪͶͳͷͰ͵ͷͼ͵ͳͷͺͽͻͰͼͳͷͪ
ͷͳͭͻͪͳͳͷ
͵ͻͳͲͪͷͪ
ͬͪͶ;ͽͳͷͳͳͫͻͳͯͳͷͻͪͽͬͳͷͪ
ͷͳͭͻͪͽͼ͵ͷ͵ͻͳͲͷ
;ͻ;ͰͳͷͺͻͳͬͻͰͯͪͷͪ
ͺͻͰͯ
ͼͽͪͬΓͪΒ;ͻͰͪͶͼͽͻͰͭͳͪ͊̾̾͊ͶͱͰͼͽͭͰͰ͵ͷͼ͵ͰͼͽͬͪͻͼͽͳͼͰͼͽͪͶͺͬͰΕͪͬͪ
͵ͪͳ
ͻͳͲͳͳ ͯ ͬͰ ͻͰͰͼͳΒͰ ͋ ΒͰ ͳΔͰͳͪ ͵Βͪ ͳͷͺͶͳͳͻͪ ͪͺ;ͽͪΔͰ ͯͼͪͯͪΔͰ ͲͬͪͳͰ
ͰͶͳͫͰͻͪͶͰ Ͱ͵ͷͼ͵Ͱ ͺͶͳͽͳ͵Ͱ
͵Βͪ ͼͰ ͺ͵ͪͲͪͶͪ Ͱ ͼͪͷ Ͱ;ͼͺΒͰͷ Ͱͭ ͺͭ;ͫͷ ͺ
ͺͻͳͬͻͰͯͰͳͪͻͯͰ͊̾̾̓ͼͽͪͽͼͷͪΔͳͬͪΔͰ;ͰΕͪͳͯ;ͼͽͻͳΒͼ͵ͰͺͻͳͲͬͯΔͰ;;͵;ͺͷ
̹͈̽ͰͷͱͰͼͰ͵ͷͺͰͲͬͪͽͳͻͪͲͬΒͰͷͼͰ͵ͽͻͪ;ͼͶ;͈ͭͪͻͪͼͽͰͲͪͺͼͶͰͼͽͳ
ͼͺΓͽͻͭ
ͬͳͼ͵ͭͯͰͿͳͳͽͪ
Ͳͪͯ;ͱͰͼͽͳ;ͳͼͽͻͪͼͽͬ;ͳͯͻ;ͭͳͶͳͰ͵ͷͼ͵ͳͺ͵ͪͲͪͽͰΓͳͲͪͽͳΒͰ
ͬͪΒ;ͳͽ;ͳͲͻͪͯ;͵ͲͳͼͽͰͽͰͰ͵ͷͼ͵ͰͺͶͳͽͳ͵Ͱ͋ΒͰΒͰͯͳͳ ͺͻͪͬͳͺ;ͽͲͪͺͻͳͶͪͭΌͪͬͪΔͰ
ͳͺͻͰͬͪͲͳͶͪͱͰΔͰͻͪͼͽ;ΕͳͭͰͰ͵ͷͼ͵ͳͺͻͫͶͰͷͪ
͆ͰͶͳͫͰͻͪͶͪ Ͱ͵ͷͼ͵ͪͯͭͷͪ͵Βͪ ΒͰͪͷͰͽ;ͽͪͳͳͻͰͪ; ͼͬΒΒ ͼͳͻͬΒ Ϳͻͷͳͳͪ
Ͱ͵ͼ͵ͷ;ͳͼͽͳ͵ͰͯͻͱͪͬͰ– ͺ͵ͪͲͪͶͪͼͰ͵ͪͰͯͻͱͳͬͪ
ͯͬͯͰΕͳ; ͺͪͼͼͽͳͭͶͫͪͶͳͰ͵
ͷͼ͵ͳ ͼͳͼͽͰͷ ̻ͰͺͶͳͽͳ͵Ͱ ͺͻͷΒͰͰ ͺͼͽͪΒ; ͬͳͯΓͳͬͰ ͊ͽͬͪͻͪ ͼͰ ͷ;ͶͽͳͺͶͪͻͳ ͼͬͳΒͰͽ ͼͪ
Ͱ͵Ͷͳ͵Ͱ͵ͷͼ͵ͳ
ͬΒͳͳͺͶͳͽͳ͵ͳͰͽͪͻͪͷΕͳ̽ͼͪͯͪΔͪͰͺͻͳ͵ͼͬͰͪͰͭͰ
ͷͳΒͪ ̀ͪͺͪͯͪ ͪͻ;ͪͬͪ ͼͰ ;ͼͶͰͯ Ͱ͵ͷͼ͵ͭ ͳ ͬΒͭ ΒͪͪΔͪ ́ͼͽ͵ͪ ͳ ͰͲͪͯͬΓͼͽͬͪ ;ͼͶͰͯ
ͬͳͰͬΒͰ͵ͬͰ ͪͻͭͪͳΒͰ ͳ ͳͼ͵ͻͳΕͪͬͪΔͪ ͯͻ;ͭͳ ͯ ͼͽͻͪͰ Ͳͪͺͪͯͳ ͲͰͷͪΓͪ ͆ͬͳ ͫͶͳ͵
ͭͰͺͶͳͽͳ͵ͭͼ;ͰΓͪͬͪΔͪͭͶͰͯͪͼͰ ;ͳͫͻͳͯͷ ͻͪͽͬͪΔ; – ͪͷͰͯͳΒͼ͵ͷ
ͭͰͰ͵ͷͼ͵ͷ
͵;Ͷͽ;ͻͷͺΓ;͇ͼͬ;ͷͰΌ;ͪͻͯͰ
ͪͶͳͳ;;ͽͻͪΔͰͺͶͳͽͳ͵ͰͳͳͳͭͻͪͷΕͳ͵ΒͪͿ;͵
951
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͳͰ ; ͼͶͱͰΒ ͳ ͼ;ͺͽͳͶΒ ͯͳΒͪͶͰ͵ͽͳͳ ͽͻͪͼͺͪͻͰͽͼͽͳ ͳ ͵ͼͺͳͻͪͽͳͬͼͽͳ4 ͇ͳ
ͭͶͰͯ ΒͰ ͺͻͼͽͻ Ͱ͵ͪͯͪΔͰ ͍͉͊͠ ͫͳ ͭͰͺͶͳͽͳ͵ͳ Ͱ͵ͼͺͰͻͳͷͰͽ Ͳͪ ͳͫͻͳͯ ͻͪͽͬͪΔͰ
ͪͳͪͶ;ͯͰͭͻͪͯͪͳΒ;
ͻͪͼͽͪ͵ͪΔͰͪͳͪͶͭ͵ͻͺ;ͼͪ
;ͰΔͰͳ ͺͼͺΒͰͳͬͪΔͰ ͺͯΒͰͶͪ
͵ͻ;ͺͳΒ; ͌ ͽͪ͵ͬͳͷ ͬͳͷ ͵Ͷͼͽͳͷͪ
ͳͲ;ͲͰͽ ͼͶͱͰͪ ͽͬͻͰͬͳͪ ͵ͪ͵ͬͪ ΒͰ ͫͳͶͪ ͍͉͊͠
ͯͰͰͳΒͪͷͪͯͻͱͪͬͪͪͪͳͯͰΒͳͫͻͪͽͼͽͬͪͳΒͰͯͳͼͽͬͪͳΒͰͼ;ͼͽ;ͫͬͰͳͲͪͽͳͽͳ͵ͰͺͻͰͯͼͽͪͬΓͪ
Ͷͳ ̸͆͠ ͳ ͊̓͠
ͳΒͰ ͷͭͶͪ ͫͳͽͳ ͺͽͰΌͰͪ ͽͪͶͪͼͪ ͽ;ͻͫ;ͶͰͽͳ ͯͰͪͬͪΔͪ ͵Βͳ ͼ; ͲͪͬͪͽͳͶͳ
ͯͽͪͯͪΔͰͲͰͷΓͰͳͼͽͭͶͪͭͰͻͪ͊ͪͬͻͰͷͰͳͯͭͪΌͪΒͳͼͺͰͽ͵ͪͳͭͯͳͪ99ͬͳΒͰ͵ͪ
͵ͻͳͲͪ
ͳͻͪͽͬͳͪͽͰͻͳͽͻͳΒͳͰ͵ͪͯͪΔͰ͍͉͊ͯ͠ͻͪͲͳͶͳͼ;ͼͰͪͷͰΌ;ͼͫͰͫͳͶͪͽͰͻͪͶͰͯͼͰ
͈Ͱͻͳͯ ͯ ͼͻͰͯͳͰ ͺͼͶͰͯΔͰ ͯͰͰͳΒͰ 99 ͬͳΒͰ͵ͪ ͫͳ ΒͰ ͺͰͻͳͯ ͼͬΒͰͬͻͼͭ ͷͰΌ;ͼͫͭ
ͰͻͪͲ;ͷͰͬͪΔͪͳͲͷͰΌ;ͺͶͳͽͳ͵ͳͰͶͳͽͪ͠;ͭͼͶͪͬͳΒͰͳ͉;ͼͳΒͰ͠;ͭͼͶͪͬͳΒͪ
ͪͪͬͳͼͰ;ͽͰ͵ͳͷ
;ͼͶͬͳͷͪͻͪͽͪͳͼͪ͵ͳΒͪ
ͽͻͪͱͳͶͪΒͰͺͯͻ͵;͉;ͼͳΒͰ
͵ΒͪΒͰͲͪͬͻͳΒͰͷͰͺͻͰͯͼΒͰͯͳ͵ͪ͠ͰΓͳͪ
ͭͶͰͯͪͶͪͪ̀ͪͺͪͯͳͼͽͳͯΓͳͬͺ͵;ͪͬͪͶͪͯͪͳͲͭͻͪͯͳͬ;ͼͺΓ;ͺͶͳͽͳ͵;
ͪͼͽΒͰΕͳͯͪͺͼ
ͽͪͰ ͻͪͬͺͻͪͬͳ Ͷͪ Ͳͪͺͪͯͭ ͯͻ;ͽͬͪ
ͬͭ ͼͳͼͽͰͷͪ ͷͰΌ;ͪͻͯͳ ͯͼͪ ; ̾ͬͻͺͳ ͳ
ͼͬͳΒͰͽ;͉;ͼͳΒͪΒͰͽͪͯͪͫͳͶͪͰ͵ͷͼ͵ͳͳͺͶͳͽͳ͵ͳͰͷΕͪ
ͽͼ;ͳͼ͵ͻͳͼͽͳͶͰͲͪͺͪͯͰͲͰͷ
ΓͰͲͪͶͪ͵;ͳͷͺͶͰͷͰͽͪͳΒ;ͼͬΒͳͼͺΓͳͳΓͰ̹ͬͪͪͪͶ͵ͪ;5
̸̸̸̸̸̸͉͉̀̓͌͐͆̀͋͢͡ͅ
̻ͶͫͪͶͳͲͪͳΒͪΒͰͼͶͱͰͳͺͻͽͳͬ;ͻΒͰͪͯͻ;ͽͬͰͳͿͰͷͰ
ΒͰͻͳͷͪͼͬΒͰͶͳͰͳͪͶͳ
ΒͰ
ͺͻͽͳͬ;ͻΒͰͰͳΓͰͬͰͳͳͽͰͻͰͼͰͳΒͰͫΒͪΔͰΔͰͲͪͽͳΒͰͬͪͷ;ͶͽͳͯͳͼͳͺͶͳͪͻͪͺͻͳͼͽ;ͺ
͈Ͱͽͪ͵ͬͭͷͳͶͰͳΒ;ͷͪͫͳΓͰͱͰΒͰͫ;ͻͳͷͭͶͫͪͶͳͷ ͯͰͪͬͪΔͳͷ̻ͪͰͰ͵ͷͳΒͪΒͰͳͼͽ
ͬͻͰͷͰͳͼͬͻͪͳͼͻͰͯͼͽͬͭͰͺͶͳͽͳ͵Ͱ͵ͪͺͻͪ͵ͼͰ͈Ͷͳͽͳ͵ͪͷΕͼͰͯͺͪͷͽͳͬΒͰ͵ͪ͵ͻͳͼͽͳ
ͶͪͻͪͯͳͼͽͬͪͻͳͬͪΔͪͰ͵ͷͼ͵ͳͳΓͰ̻ͬͪͶͫͪͶͯͻ;ͽͬͰ͵ͷͳΒͰ
ͺͶͳͽͳ͵Ͱͳ͵;Ͷͽ;ͻͰ;
99*ͬͳΒͰ͵;;ͷͭͷͰΒͰͭͰͰͻͳͼͪͺͻͰͯͷͰͽͷͺͪͻͪͯͳͭͷͷͷΕͳͷͰͯͳΒͪͳ͵ͪͻͪ͵ͽͰͻͷͯͼͽ;ͺ
ͼͽͳͳͿͻͷͪͳΒͪ͆ͰͭͪͽͳͬͳͿͰͷͰͭͶͫͪͶͳͲͪͳΒͰ
͵ͻͲͪͷͫͶͰͷͰ;ͽͳͪΒͪͬͳͷͭ;Εͼ
ͽͳ
;ͼͺͼͽͪͬΓͪͯͼͰͳΒͰͻͪͻͳΒͰͷΕͳ
ͭͻͪͳͰΔͪͳͬ;ͼͺͼͽͪͬΓͰͳͺͽͻͰͫͪ͵ͪͷͰͽͪ
͵Ͳ;ͷͰͻͳͲͷͪ
ͼΒͰͯͰ
ͯͼ
͵ͻͳͲͰͳͯͰͽͳͽͰͽͪ
ͼͯͻ;ͭͰͼͽͻͪͰ͊;ͽͳͼ͵ͳ
ͻͳΒͰΒͰͪͻͪͬ
͵ͻͳͲͳͼͷͳͼͶͪͷͰͯͳΒͼ͵Ͱͳͯ;ͼͽͻͳΒͰͯͱͳͬΓͰͰ;ͺͻͳͲͷͳͽͻͪͯͳͳͪͶͳͪͰͶͪ ͅͰͯͳΒͳͼ;
ͺͻͰͷͪ ͺͼͽͷͯͰͻΒ ͽͰͻͳΒͳ ͺͼͽͪͶͳ ͬͯͰΕͳ Ϳͪ͵ͽͻ ; ͼͪͬͻͰͷͰͳͷ ͯͻ;ͽͬͰͳͷ ͺͻͰͼͳͷͪ
͈ͼͽͷͯͰͻͳͽͰͻͰͽͳͪͻͳͽͬͻͯͰ ͯͪΒͰ;ͼͶͰͯͰͷͭ;ΕͼͽͳͷͰͯͳΒͼ͵ͭͼͳͼͽͰͷͪ͵ΒͳΒͰ͵;ͺͳͻͪ
ͼͽͬͪͻͼͽͺͰͽ͵ͪͬͭͷͳͶͰͳΒ;ͷͪͯͪͺͻͳͲͬͰͺͻͶͼͽͯͶͯͽͭͪͯͪͼͰΓ;ͯͼ͵ͪͰͭͲͳͼ
ͽͰͳΒͪ ͲͪͽͰ͵Ͷͪ ; ͰͺͻͰ͵ͳͯΒ ͳͲͿͻͰΒ ͼͪͯͪΔͼͽͳ ̽ͰͽͻͪͯͳͳͪͶͳͲͪͳΒͪ ͵;Ͷͽ;ͻͳ
ͻͷͳͳͬͻͳΒͰͯͼͽͳ
ͺͼͰͫͷͪͶͳͲͪΒͰͯͳͪ
ͺͻͳͷΒͰͻΒͰͼͳͽ;ͪͳͭͭͶͫͪͶͭͯͼͪͷͰͯͳ
Βͪͳͯͻ;ͽͬͪ͊;ͷͪͻ
ͿͳͪͼͳΒͼ͵ͳͳͷͰͯͳΒͼ͵ͳ͵ͻͺͻͪͽͳͬͳͷͯͳΒͪͶͳͲͪͷͳͺͼͽͷͯͰͻͪ
ͺͺ;Ͷͪͻͪ͵;Ͷͽ;ͻͪ
ͯͰͿͳͳ;͵ͻͳͲ;ͼͷͳͼͶͪͳͬͳͶͳͲͪͳΒͰ– ͪͺͪͯͷͪͯͪͽͳͻͪͰ͵ͪͳͬͳͶͳ
ͲͪͳΒͰͳͿͻͷͪͳΒͰ͆ͪͻͪͬ
ͽͻͰͫͪͳͼͽͪΕͳͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪ;ͼͬͳͽͰͶ͵ͳͺͻͰͼ
4
̺ͳͰ;͚;ͻ͵ͬͳΕ
ͼͽͻ
͇ ͬΒ ͽͰͷͳ ͬͳͯΒͰͽͳ ͬͳͰ ̻;ͼ͵ͬͪ
͊ͺΓͪ ͺͶͳͽͳ͵ͪ ͉;ͼͳΒͰ ͪ ̹ͪͶ͵ͪ; ͳͼͽͻͳΒͼ͵ ͳͼͺͳͽͳͬͪΔͰ.
̽ͼͽ;ͺͪXXXHVTLPWBSV ͺͻͳͼͽ;ͺΓͰ: 12. 9. 2017.
952
̸͉͇̽̾͆̓͑ͣ̾̓́ͣ͡: ̻ͶͫͪͶͳͲͪͳΒͪͳͭͰͺͶͳͽͳ͵ͰͺͻͷΒͰͰ;ͬͷͷͳͶͰͳΒ;ͷ;
ͯ͵ΒͰͭͶͫͪͶͳͲͪͷͼͽͪͻͪͽͰͯͰͳΒͪͳͽͰͱΔͪ͵ͪͭͶͫͪͶΒͷΕͳͳͷͺͶ;ͪͯͭͶͫͪͶͷͬͶͪ
ͯͪͬͳͷͳͼ;ͺͻͰͷͪͽͳΒͷͪͺΓ;ͺͶͳͽͳ͵Ͱ
Ͱ͵ͷͳΒͰ
͵;Ͷͽ;ͻͰ
ͷͰͯͳΒ̻ͪͰͺͶͳͽͳ͵ͰͺͻͷΒͰͰ
͵ΒͰ ͼͰ ;ͫͻͲͪ ͯͬͳΒͪΒ; ͪ ͭͶͫͪͶΒ ͺͲͻͳͳ
ͺͻͰͯͼͽͪͬΓͪΒ; ͰͲͪ;ͼͽͪͬΓͳͬ ͺͻͰͼ ͵ͪ͵ ͪ
ͺΓ;ͬͰͺͶͳͽͳ͵ͰͺͻͰͻͪͼͺͯΒͰͶͰ
ͬͳͭͻ;ͺͪͳΒͪͲͰͷͪΓͪͰͲͪͯͬΓͳͬͳͰͯͰͰͳΒͼ͵ͷ
ͼͳͷ ͯͷͳͪͳΒͷͪ ̀ͪͺͪͯͪ
ͽͪ͵ ͳ ͪ ͺΓ; Ͱ͵ͷͳΒͰ
ͭͯΒͰ ͯͶͪͻ ͺͶͪ͵ ͭ;ͫͳ ͺͻͳͷͪͽ
ͻͰͲͰͻͬͰͼͬΒͰͽͼ͵ͰͬͪͶ;ͽͰ
ΒͰͻͼͰͬͯͰΕͰͰ͵ͷͳΒͰ;;ͼͺ;;ͺͻͰͼͳͷͪͷͰΌ;ͯͻͱͪͬͰͽͻͭͬͳͰ
͵ͻͰΕ;ͯͻ;ͭͳͷ
ͪͶͽͰͻͪͽͳͬͳͷͬͪͶ;ͽͪͷͪ
ͳͶͳͺͶͪΕͪΔ;ͻͫͰ ͳ;ͼͶ;ͭͪ;ͯͷͪΕͳͷͬͪͶ;ͽͪͷͪ
̸̸͉͉̈́́͋̾͋͌
953
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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JOUIFOFHMFDUBOEEFDBZPGMPDBMDVMUVSFBOEJEFOUJUZ
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954
̸̺͇͎͈ͣ̾͊͑ͣ̾͊̓́͢͠1
̓ͷͳͼͳΒͪͫͪͶ͵ͪͳͼͽͳ͵Ͱ͈Γͼ͵Ͱͪ͵ͪͯͰͷͳΒͰͪ;͵ͪ
͇ͯͰΓͰΔͰ;͈ͲͪΔ; ͈Γͼ͵ͪ
̸̸̸̸̸͉͈͉͈͉͇̹͊͊̓̓͌̈́͋͌͆͊͌͋̈́͆͊̓̾
͉͉̻͇͈͇͇̺̓͌̈́͋͌̾͌̽͌̈́́͆́͠9*9
̸͈͇́͆͐̾͋̓͌99̸̺̾̓
̸͉͋̽́͏́̾͠
͇̺́͋́ͅ
̸͇̹́͐́͠
̸̸͊̿̾͋̓: ͋Ͱ͵ͼͽ ͼͪͯͻͱͳ ͼͬͻͽ ͪ ͺͻͫͶͰͷ ͻͪͲͳ ͼͬͪ ͯͻ;ͽͬͰ͵;Ͷͽ;ͻͭ ͼͳͼͽͰͷͪ
;
͵ΒͰͷͼ;͊ͻͫͳͳ̸ͶͫͪͳͰ͵ͪͯͪͿ;͵ͳͳͼͪͶͳ;͵Γ;ͷͳͼͽͻͳΒͼ͵ͷͽͻͰ;ͽ͵;
ͪͽͼ;ͲͪͰ
̹ͪͶ͵ͪͫͳͶͰͯͰͰͳΒͰ͵ΒͰͺͬͰͲ;Β;9*9ͳ99ͬͰ͵
̀ͪ͊ͻͫͰ;ͽͬͻͰͷͰ
ͼͬͰͬͰΕͰͳͼͽͳͪΔͰ ͼͽͻͰͷΓͰΔͪͲͪͺͬͳͷͼͽͬͪͻͳͬͪΔͰͷΔͳͬͳ;ͽͳͪΒͪ
;ͽͪ͵ͲͬͪΒ͊ͽͪͻΒ͊ͻͫͳΒͳ͵ΒͪΒͰͫͳͶͪ͵;ͺͳͻͪͪͯͼͽͻͪͰͽͷͪͼ͵Ͱ͋;ͻͼ͵ͰͬͰ͵ͬͳͷͪ͆ͪͳ
ͪͶͳͻ͵ͬͰͼͶͬͰͼ͵ͪͼͶͰΌͰͼͻͰͯΔͰͭͬͰ͵ͪ
ͭͯͰΒͰͪͻͼͽͬ͆ͰͷͪΔͳΕͪͺͼͽͪͶͺͶͳͽͳ͵ͪͼͳͶͪ
ͰͭͰͷͳΒ̹ͪͪͪͶ͵ͪͼ͵ͷͺͶ;ͼͽͻͬ;
ͳͼͻͺͼ͵ͪͬͳͼ͵ͪ͵;Ͷͽ;ͻͪ
ͳͻͰΕͳͼͰͺͻͰͷͪͰͶͷ̹ͪͶ͵ͪ;
ͯͱͳͬΓͪͬͪΒ;ΕͳͼͽͪΔͰͺͻͬͪͽͪ
ͫͳͶͳͼ;ͯͳͲ;ͲͰͽͭͲͪͪΒͪ͌ͳͼͽͻͳΒͳͼͻͰͯΔͬͰ͵ͬͰͯͻͱͪͬͰ
͊ͻͫͳ
ͳΒͳΒͰͳͯͰͽͳͽͰͽͿͻͷͳͻͪ͵ͼͬͼ͵ͳͷͷͳͽͷ
;͵Γ;;Β;ΕͳͺͻͻͪͼͽͬͱͳͬΓͪͬͪΔͪ͊ͻͫͳΒͰ
ͳͳͰΕͳͼͻͺͼ͵;tͼͬͰͽ;ͲͰͷΓ;i ͪͽΒͰ̓ͼͬͲͪΒͰͯͼͪͼͽͪͽ͵ͷͽͲͬ͊ͽͪͻͰ͊ͻͫͳΒͰ
ΔͰͳͷͼͪͼͽͪͬ
ͳͷͯͰͶͷ
ͺͬͼ;ͼͬͪͶͳͰͻΒͼ͵ͰͷͯͰͶͰͼͪͭͰͳͻͪͫͻͼͽͳ ͪͻ͊ͽͰͿͪ̽;ͪ
͵ͪͳΔͰͭͬ;
ͼͬͰͽͼͽ ͊ͪͬͪͳ̈́ͪͲͪͻ
͵Βͳͼ;ͳͼͽͳͷ;ͶͳͼͪͶͳͯͪͼͰͫͻͰͺͻͽͳͬͼͬͳͺͶͳͽͳ͵ͳͳͬΒͳͰͺͻͳ
Ͷͳ͵ͪ͊;ͽͳͪͽͭͪͽΒͰͰ͵͊ͻͫͳ;ͼͬͷͰͺͻͳΒͪͽͰΓͼ͵ͷͳͰͽͳ͵ͳͼͽͻͪͷ͵ͻ;ͱͰΔ;
ͭͯͰΒͰͼͻͺͼ͵ͪͲͪΒͰͯͳͪͳͲͬͪͼ;ͬͰͻͰͭ͵ͻͪΓͰͬͼͽͬͪ– ͬͶͪͯͪͶͪͰͺͻͰͼͽͪͯͳͪͼͽͳΒͷ͇ͫͻͰͬͳΕͪͳ
̓ͪͻͪΌͻΌͰͬͳΕͪ– ͫͳͶͪΒͰͳͺ͵ͪͲͪͶͪͼͰ;ͰͭͬͪΔ;ΔͳͬͳͪͳͪͶͳͫͳͪΒͪͪͻͳͽͳͲͻͪͱͰ
ͳ;͵ͻ;ͱͰΔ;ͯͬΒͰͷͯͼͻͺͼ͵ͰͯͷͬͳͰ ͼͪͳͼͽͻͳΒͼ͵ͭͪͼͺͰ͵ͽͪͼͻͺͼ͵ͰͲͰͷΓͰͺͯͽͷͪ
ͼ͵ͷͬͶͪΕ;
͵ͪͳ;ͪͭͶͪͪͬͪΔ;Ͱͻͪͼ͵ͳͯͳͬͳͯͼͪͼ͈ͻͪͬͼͶͪͬͷͻ͵ͬͷ
̸Ͷͫͪͳ
ͲͪͻͪͲͶͳ͵;ͯ͊ͻͫͪͳͯͻ;ͭͳͫͪͶ͵ͪͼ͵ͳͼ;ͼͰͯͪ
ͺͻͳͶͳ͵ͷͿͻͷͳͻͪΔͪͼͬͭͪͳ
ͪͶͭͳͯͰͽͳͽͰͽͪ;ͯͻ;ͭΒͺͶͬͳͳ9*9ͳͺͰͽ͵ͷ99ͬͰ͵ͪ
ͪͼͬ;ͻͰͶͳͭͳΒͼ͵ͰͻͪͲͶͳ͵ͼͽͳ
ͳͼ;ͭͪͲͪͼͬͪͶͳͪͳͯͰͽͳͿͳ͵ͪͳΒͳͼͰ͵ͷͯͻͰͶͳͭͳΒͪ
ͬͰΕͼ;ͺͻͳͬͪͽͳͶͳ͵ͪͼͬΒͰͽͰͷͰΓͰΒͰͲͳ
͵;ͲͪΒͰͯͳ;ͳͬͰͻ;
ͼͺͲͳͬͷͪͯͻͰͬͪͺͶͰͷͰͪ́Ͷͳͻͪ͵ͪͺͻͰͽ͵Ͱ
ͺͻͳͼ;ͽͰ̹ͪͪͶ͵ͪ;ͷͭ
1
XPZUBTRV@o2.pl
955
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͺͻͰ͊ͶͬͰͪͅͳͽͶͭͳͲͪͳΒͪΔͳͬͰͰͽͭͰͰͲͰ
ͪͭͶͪͪͬͪΒ;Εͳ;Ͷͭ;ͺͬͰͲͳͬͪΔͪΒͰͲͳ͵ͪͳͳͲͭͻͪͯ
ΔͰͺͪͽͰͪͰͻΒͪ;ͫͶͳ͵;ͳͼͽͪ͵;ͽͳ
ͫͳͽͻͳΒ;ͷͿͪͶͳͬΌͪ
ͯ͵Βͳͼ;ͯͬΒͳͪ 4LBOEFS
CFH
-FL%VLBHKJOJ
ͽͪ͵ΌͰͫͳͶͪͼͷͪͽͻͪͪͼͳͬͪͳͷͪͪͶͫͪͼ͵ͭͫͳͪΒͭͺͻͪͬͪ
ͯͬͰͶͪΒͰͯͽͭͪͯͪ
ͼͰͪͶͫͪͼ͵ͳ͵;Ͷͽ;ͻͳͼͳͼͽͰͷͰ;͵Ͷͪͺͪ;ͼͳͼͽͰͷͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ͵ΒͳΒͰͫͶͳ͵ͬͪͪͼͬ;ͯͻ;ͭͪ
ͳΒͰͭͷͯͰͶͪ
;ͺͻ͵ͼͫͻΒͳͷͲͪΒͰͯͳ͵ͳͷ ͽͪ͵ͪͷͪ͵ΒͰͼͰͷͭ;ͪΕͳͳ͵̸ͯͶͫͪͪͪͳ͵ͯ ͼͻͺ
ͼ͵ͳΒ;ͱͼͶͬͰͼ͵ͳͼ;ͼͰͯͼ͵ͳͫͳͪΒͪ
͇ͺͳͼͪͪͼͳͽ;ͪͳΒͪΒͰͼͳͭ;ͻ;ͽͳͪͶͪͪͳΔͰͳ;ͯͪ͊ͻͫͳͳ̸Ͷͫͪͳͳͼ;ͺͼͽͪͶͳͫͶͳͼ͵ͳ
ΒͰͯͳͼͯͻ;ͭͳͷͪͪ͵;Ͷͽ;ͻΒͼͬͳ;ͺͻͰͼ;ͯͷͽͻͰ;ͽ͵;ͲͪͳͼͽͻͳΒ;ͫͪͶ͵ͪͼ͵ͳͪͳΒͪͳͯͻͱͪͬͪ
ͽ͵ͷ9*9ͳ99ͬͰ͵ͪ͆ͳΒͰͯͽͭͪͯͶ
ͳͪ͵ΒͰͫͳͶͰ͵ͳͺ͵;ͪΒͪͪͳͷͳͻͪΔͪ;ͲͪΒͪͷͳ͵;Ͷ
ͽ;ͻͳ ͳͽͰͻͰͼͬͪΔͪ ͺͻͰͯ;ͲͰͽͳ ͯ ͼͽͻͪͰ Ͱ͵Ͷͳ͵ ͳͼͽͪ͵;ͽͳ ͺΒͰͯͳͪͪ ͵ͪ͵ ͊ͻͫͪ
ͽͪ͵ ͳ
̸Ͷͫͪͪͪ
̓͌͐͆̾͡ ͉̾͐́: ͊ͻͫͳ
̸Ͷͫͪͳ
͵;Ͷͽ;ͻͪ
ͻͰͶͳͭͳΒͪ
ΒͰͲͳ͵
ͽͻͪͯͳͳΒͪ
ͷͳͽͬͳ
ͫͳͪΒͳ
ͯͻ;ͭͪ
ͺͶͬͳͪ9*9ͳͺͰͽͪ͵99ͬͰ͵ͪ
͆ͰͺͯͶͰͱͰͼ;ͷΔͳͯͪͼͻͺͼ͵ͪͳͪͶͫͪͼ͵ͪ͵;Ͷͽ;ͻͪ
ͳͺͻͰͯͽͭͪͽͼ;ͷͰΌ;ͼͫͯͶͪͲͳͶͰ;
ͯͯͳͻ͵ΒͳͳͷΒͰͷͭ;ΕͪͬͪͶͬͰΕͼͪͷͭͰͭͻͪͿͼ͵ͼ;ͼͰͯͼͽͬ
ͼͳͷͳͲͬͰͼͳͲͪΒͰͯͳ͵ͳͽͪͪ͵ͪ
͵ΒͰͼͪͷͳ͊ͻͫͳͳ̸ͶͫͪͳͻͰͽ͵ͳͼͽͳ;
ͺͼͰͯ;Β;ͫͻΒͰͲͪͼͰͫͼͽͳͲͫͭ͵ΒͳͼͰͺ͵ͪͲ;Β;͵ͪ
;ͯͪΓͰͰΒͰͯͪͯͯͻ;ͭͰ̀ͪͻͪͲ;ͷͰͬͪΔͰͽͭͺͻͫͶͰͷͪͰͺͯΒͰͲͪ;ͲͳͷͪΔͰͼͽͪͬͪͺͻͰͷͪͿ;
ͯͪͷͰͽͪͶͳͷͺͳͽͪΔͳͷͪ
ͯͪ͵ͶͰ
ͳͲͷͰΌ;ͼͽͪͶͭ
͵ͪͻͪ͵ͽͰͻͳͼͪΔͰ͵;Ͷͽ;ͻͰͽͻͪͯͳͳΒͰ͊ͻͫͪͳ͵;Ͷ
ͽ;ͻͰͽͻͪͯͳͳΒͰ̸Ͷͫͪͪͪ2
ͷͪ͵ͪͻͺͽͰͺͻͳͫͶͳͱͪͬͪΔͰͷͳͽͬͪ;͵ͻͰΔͰͳ;ͼͻͺͼ͵ΒͳͪͶͫͪ
ͼ͵Β͵;Ͷͽ;ͻͳ
͵ͪͳͼ͵ͻͰͽͪΔͰͺͪͱΔͰͪͼͺͰͳͿͳ͵;ͼͻͺͼ͵ͳͳͪͶͫͪͼ͵ͳͫͳͪΒͪ
̸ͪͶͳͲͳͻͪΒ;ΕͳͼͶ;ͪΒͼͻͺͼ͵ͭͯͻ;ͽͬͪͼͺͻͰͶͪͲͪ9*9;99ͬͽͻͰͫͪ;͵ͪͲͪͽͳͪͪͺͼͶ;ͽ;
ͼͬ;ͽͻͪͯͳͳΒͰ
͵;Ͷͽ;ͻͰͳͼͪͷͼͬͰͼͽͳͽͪͯͪΔͳ͊ͻͫͪ͐ͳͳΒ;ΒͰͼͺͰͳͿͳͪͳͬͳͶͳͲͪͳΒ
ͼ͵ͳ ͷͯͰͶ ͼͻͺͼ͵ͭ ͼͻͰͯΔͰͭ ͬͰ͵ͪ ͌ͺͻͪͬ ͼͰ ; ΔͰͷ;
͵ͪ͵ ΒͰ ͪͺͳͼͪͶͪ ͪͪ͠ ͉ͪͺͪ͵ͪ Joanna
3BQBDLB
ͼͽͻ
t<>ͪͶͪͲͰͳͲͬͻͳͯͬͪ;ͫͰΌͰΔͪͬͪͱͪͲͪ͊ͻͫͰͽ͵ͷͪͻͰͯͳͼͽͶͰΕͪ
Ͱͻͪͼ͵ͳͯͳͬͼͽͳͯͻͱͪͬͰͳͬͰͻͼ͵ͰͽͻͪͯͳͳΒͰ
͵ͪͳͪͻͳͲͷͪͽͳͼͽͳͯͻͱͪͬͰi ;ͺͳLis
ͼͽͻ–
̓;ͶͽͳͬͳͼͪΔͰͺͻͪͬͼͶͪͬͰͬͰͻͰ
ͺͬͰͲͳͬͪͼͺͽͬͪΔͰͷtͼͬͰͽͰͼͻͺͼ͵ͰͲͰͷΓͰi
ͼͽͬͻͳͶΒͰ ͪ͵ͼͳͶ͵;ͼͬ;͵ΒͪΒͰͶͪ͵ͪͬͪͶͪ;ͬͪΔͰͼͻͺͼ͵ͭͳͯͰͽͳͽͰͽͪͽ͵ͷͼͽͶͰΕͪ
ͻͺͼͽͬͪ
ͪͳͼͽͬͻͰͷͰΒͰͳͺͪ͵ͬͻͳͶͪ;ͽͳͪΒͪͰͽͳͲͪͳΒ;ͼͻͺͼ͵ͰͻͰͶͳͭͳͲͼͽͳͳͺͻͳͻͳ
ͬͪΔͰͺͻͼͽͻͪTBDSVN͆ͪͺͰͽ͵;9*9ͬ;ΔͰͷ͵ͬͳͻ;ͼͰͳΒͰͪͶͪͲͳͶͪͼͪͷͼͻͺͼ͵ͪͯͻͱͪͬͪ
ͲͪΒͰͯͼͪͳͲͷΔͰͳͪΒͬͰΕͳͼͻͰͯΔͬͰ͵ͬͳͬͶͪͯͪͻͪ ͼͬͰͽͪͶͲͪ͆ͰͷͪΔͳΕͪ
ͬͰΕͽͪ͵ΌͰͳ
ͰͶͪͼͻͺͼ͵ͪͲͪΒͰͯͳͪ͵ΒͪΒͰͪ͵ͽ;ͰͶͱͳͬͰͶͪ 3BQBDLB
-JT
ͼͽͻ–
̀ͪͬͪΓ;Β;
ΕͳͽͷͰ
;ͫͰΌͰΔͰ ͼͬͰͽͼͽͳͳͯͪͫͻͪͼͽͳͪͻͯͪ –tIFPGPSB ͫͭͼͪ
͵ΒͰΒͰ ͯͻͰΌͳͬͪͶ
ͼͻͺͼ͵;͵ͶͰ͵ͽͳͬ;ͼͬͰͼͽ -JT
ͼͽͻ
ͫͳͶΒͰ;͵ͻͰͶͪͳΒͳͼͺͻͰͽͺͼͽͪͬ͵ͷͳͲͻͪͱͰͷ;
2
͈ͯ͵;Ͷͽ;ͻͷͽͻͪͯͳͳΒͷ;ͬͷͽͰ͵ͼͽ;ͻͪͲ;ͷͰͷͯͰͺͲͳͽͺͼͰͫͳ͵;Ͷͽ;ͻͳͬͻͰͯͼͽͳ͵ΒͳΒͰ;
Ͱ͵ΒͲͪΒͰͯͳͳͺͻͰͰͼͺ͵ͶͰΔͪͪͺ͵ͶͰΔͰͳ͵ΒͳͪͳͼͽͳͰ͵ͪͳͲ;ͲͰͽͬͪͱͪͪͽͶ;ͰͶͭ
ͺͼͰͯͬͪͭͪͼͶͰΌͪ
ͳͰΕͳ;ͳͲͬͰͼͷͼͷͳͼͶ;ͼͬ;;͵ΒΒͼ;;͵ͻͰΔͰͰͼͽͪͶͰͬͻͰͯͼͽͳ͵;Ͷͽ;ͻͭ
ͼͳͼͽͰͷͪ ̺ͻͰͯͼͽͳ͵ΒͰ͵ͼͽͳͽ;ͳ;͵;Ͷͽ;ͻ;ͽͻͪͯͳͳΒ;ͺͰͻͷͪͰͽͱͳͬΓͪͬͪΒ;;͵ͶͰ͵ͽͳͬΒͼͬͰͼͽͳ
ͲͪΒͰͯͳ; ͵Βͪ ͼͰ ͪ Δͳ ͺͲͳͬͪ
ͼͪͷͳͷ ͽͳͷ ͼͰ ͺ͵ͪͲ;Β;Εͳ ͵ͪ ͰͺͯͰ ; ͺͻͰͼ; ͼͽͪͶͭ
ͼͪͷͯͻͰΌͳͬͪΔͪͽͰͲͪΒͰͯͳͰͳ ΔͰͭͺͻͳͶͪͭΌͪͬͪΔͪͬͳͷ;ͼͶͬͳͷͪͰͭͲͳͼͽͰͳΒͰ
̸̺͇͎͈ͣ̾͊͑ͣ̾͊̓́͢͠: ͊ͻͺͼ͵ͪ͵;Ͷͽ;ͻͪͪͼ;ͺͻͽͪͶͫͪͼ͵Ͱ͵;Ͷͽ;ͻͰ;ͯͻ;ͭΒͺͶͬͳͳ9*9...
ͺͪͻͶͳtͼͬͪ͵ͳ͊ͻͫͳΒͰΒ;ͪ͵i
ͽͪͪͲͬͪͷͯͼͽͻͪͰͫ;ͭͪͻͼ͵ͭͳͼͽͻͳͪͻͪ̓ͻͪͼͽΒͪͪͅͰ
ͬͪtͼͻͺͼ͵ͳͷͪͻͯͳͷͪ;ͽͺͻͽͻͰͽͷi ͪͅͰͬ
ͼͽͻ
͈ͻͰͯ͏ͻ͵ͬͰ ΒͰͯͳͰͳͼͽͳͽ;ͳΒͰͼͻͺͼ͵ͭͯ;ͬͭͱͳͬͽͪ;ͽ;ͻͼ͵ͬͻͰͷͰ
ͫͳͽͪͼͳͼͽͰͷ
͵ͷ;ͳ͵ͪͳΒͰ;ͲͬͳͰͳ͵;Ͷͽ;ͻͳͼͪͯͻͱͪΒͪͲͪ͊ͻͫͰΒͰͫͳͶͪͪͻͯͪ͵;Ͷͽ;ͻͪ͌ΔΒΒͰͰ͵ͼͺ
ͳͻͪͷͰͼͽͲͪ;ͲͰͶͪͰͺͼ͵ͪͺͰͼͷͪ͵ΒͪͼͰͯͼͳͶͪͪͺͬͰͼͽͯͻͱͪͬͰ͏ͻ͵ͬͰͳͪͻͯͺͻͰ
ͯͪΔͰ ͽͰͼ ͼ; ͫͳͶͳ ͷͰΌ;ͼͫ ͺͬͰͲͪͳ ͫͻͪͲ;Β;Εͳ ͵ͯ ͼͬͭ ͪͯͻͰͼͪͽͪ Ͱ͵ͻͳͽͳͪ
ͺͫͱͪ
ͯͼ ͺͻͰͷͪ ͺͻͶͼͽͳ ͳ ͺͼͰͫ; ͬͰͲ; ͼͪ ͻ͵ͬͰͿͶ͵Ͷͻͻͷͪͽͳͳͷ ͪͳͪͶͳͷ
ͷͳͽͷ 3BQBDLB
̀ͪͯͪͽͪ͵ͯͻͰΌͳͬͪΔͪͽͰͷͰΓͪͪͶͫͪͼ͵Ͱ͵;Ͷͽ;ͻͰͽͻͪͯͳͳΒͰ
ͳͺͻͰͯͼͶͱͰͼͽͳͳͼͺͰͳͿͳ
ͰͻͽͰͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰ
ͷͱͰͯͪͼͰͳͳͽͰͱͳ tͼͻͺͼ͵ͪ͵;Ͷͽ;ͻͪΒͰͼͳͼͽͰͷ͵ΒͳΒͰͼͽͬͻͳͰͶ;
ͭͻ;ͺ;ͳͷͪͰͽͳͬͻͰͯͼͽͳ͵ΒͰͺͼͰͯ;Β;ͪ;ͽͷͳͪͲͪͪΒͼͪͷͲͪͯͪ;͵;Ͷͽ;ͻ;
ͫͰͲͷͭ;
Εͼͽͳ;ͺͽͻͰͫͰ ;ͯͻ;ͭͷ͵;Ͷͽ;ͻͷͺͻͰͽ͵;i– (PFNCTLJ
ͼͽͻ
̸Ͷͫͪͼ͵ͪ͵;Ͷͽ;ͻͪ
ͯͯ;Ͱ
ͺͼͰͯ;ΒͰͼͬΒͰͺͻͪͼͽͪͻΒͰͲͭͻ
ͪͶͳͯͪͶͳͼͰͷͱͰΒͰͯͲͪ
ͪ;ͽͻͳͽͪͽͳͬ;ͽͬͻͯͳͽͳ
ͯͪͶͳ;ͳͼͽͳ;ͫͪͳͶͳͰͽͯͻ;ͭͲͪͼͶ;ͱ;ΒͰͺͻͳͲͪΔͰͲͪͼ;ͽͳͼ͵ͳͼͪͯͻͱͪΒ;ͰͶ͵;ͺ
ͷ͵;Ͷͽ;ͻͷͪͼͶͰΌ;͵ΒͰͼ;̸ͶͫͪͳͺͼͰͯͬͪͶͳ;ͽͻͰ;ͽ͵;ͽͺͳΔͪΔͪΔͳͬͭͪͳ
ͪͶͭͺͻͰͺͻͯͪ ͪͶͫ3JMJOEKB,PNCÌUBSF
̸Ͷͫͪͼ͵ͪͺͶͰͷͰͪ͵Βͪͼ;ͪͼͽͪΔͳͬͪͶͪͽͰͻͳͽͻͳΒ;͵ΒͪͼͰͯ9*ͬͪͶͪͲͳͶͪ͵ͪ͵;ͻͫͳͽͳ
;ͽͳͪΒͪ ͳͼͽͭ
ͽͪ͵ ͳ Ͳͪͺͪͯͭ ͻͳΕͪͼͽͬͪ
Ͱ ͼͽͬͻͳͬͳ ͼͬͰ ͯ ͭͯ ͼͺͼͽͬͰ;
ͯͻͱͪͬ;͵ΒͪͫͳͳͳͽͰͭͻͳͼͪͶͪ
ͪͻͪͲͳͷͰͽͪͺͪͷͪͼͬΒͰͺͬͰͼͽͳͼ;Ϳ;͵ͳͳͼͪͶͪ;͵ͬͳͻ;
Ͱ͵Ͷͳ͵ͼͽͻͪͳ
ͷ;ͶͽͳͰͽͳ͵ͳͳͷ;Ͷͽͳ͵;Ͷͽ;ͻͳͯͻͱͪͬͳͻͭͪͳͲͪͷͪ ; ͬͳͲͪͽͳΒͼ͵ͷ
ͼͻͺͼ͵ͷ
ͷͶͰͽͪ͵ͷ
ͪͺ;Γͼ͵ͷ
ͽ;ͻͼ͵ͷ
ͭͻ͵ͷ
ͻͭͻͼ͵ͷͳͫ;ͭͪͻͼ͵ͷ
͋ΒͰͳͷͪͶͲͪ
ͽͪ;ͽͳͪΒͪͳͯͰͽͳͽͰͽͪͶͫͪͼ͵ͭͱͳͬΓ̸ͪͶͫͪͳ
ͰͺͼͰͯ;Β;Εͳͷͭ;ΕͼͽͯͪͼͰͺͲͳͬͪΒ;ͪ
ͼͺͼͽͬͰͯͻͱͪͬͪͼͶͰΌͰͪͪͳͺͻͳͫͶͳͱͪͷͰͪ͵ͪ͵ͪͬͼ;ͼͰͪͼͻͰͯΔͬͰ͵ͬ;ͯͻͱͪ
ͬ;͆ͰͷͪΔͳΕͪͺͲͳͬͪͶͳ͊ͻͫͳ
ͷͭͶͳͼ;ͯͪͳͷͪΒ;ͺͻͫͶͰͷͼͺ͵ͪͲͳͬͪΔͰͷͽͪ͵ͬͭΒͰͯͭͺͬͰͼͭ
ͽͻͰ;ͽ͵ͪ͵Βͳͫͳͽ͵ͷͰ͵Ͷͳ͵ͼͽͶͰΕͪ͵Βͪͼ;ͺͻͰͽͯͳͶͪͯͰͬͰͽͪͰͼͽͬͰ͵ͬͷͪͶͫͪͼ͵ͷ
ͪͳͪͶͷͺͻͰͺͻͯ;ͳͳͭͶͪͬͳͷͽͳͬͺͻͰͯͪΔͪͪͽͰͷ;ͪͶͫͪͼ͵ͰͺͻͶͼͽͳ
͍ͻͷͳͻͪΔͰͼͬΒͼͽͬͰͰͪͶͫͪͼ͵Ͱͬͳͼ͵Ͱ͵;Ͷͽ;ͻͰͽ͵ͷͰͶͳͼͽͶͰΕͪ– ͯ͵ΒͰͳͼ;͵ͻͰͳͻͪͶͳ
ͺͻͰͯͼͽͪͬͳͳͪͶͫͪͼ͵ͰͯͳΒͪͼͺͻͰͳͪͳͷͪͽͻͳ͉ͳͶͳͯΒͰ͵Βͳͼ;ΔͳͬͯͰͶͺͻͰͼͳͶͳͪͫͪͶ
͵ͪͼ͵ͽͶ– ͫͳͶΒͰͽͰͱͪͲͫͭͬͰͻͼ͵ͳͺͯͰͶͪͳͺͶͳͽͳ͵ͳͻͪͲͷͳͷͳͶͪͱͰΔͪ̀ͪͽͪͲͪͪΒ
ͼ; ͽͪ͵ΌͰͺͼͰͯͬͪͶͪΒͰͲͳ͵ͪͺͳͽͪΔͪ ͯͳΒͪͶͰ͵ͽͶ͵ͰͻͪͲͶͳ͵Ͱ;ͪͶͫͪͼ͵ͷΒͰͲͳ͵;
Ϳ;͵ͳͳͼͪ
ΔͰͻͪͲͳͺͳͼͪͷͪ
ͺͻͳͪΔͰͪͪͶͫͪͼ͵ͰͲͰͷΓͰͻͪͲͳΒͰͲͳ͵ͪ
ͪͻͳͽͳͽͪͶͳΒͪͼ͵ͭ
ͭͻ͵ͭͳ
ͽ;ͻͼ͵ͭ– $[FLBMTLJ
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-FǧOZ
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ͬͪͼͻͰͯΔͰͭͬͰ͵ͪ ;ͲͳͲ;ͲͳͷͪΔͰ
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ΌͪΒͪ͵Βͳͼ;ͼͰͶͰ͵ͳͳͼͪͳͼͪͼͽͻͪͳͪͼͺͼͽͬͰͰͳͼͽͻͳΒͰͳͶͳ
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͵ͻͰͳͻͪͼͽͪΔͰͼͪͷͲͪΔͪͲͪΒͰͯͳͰͪͻͯͪ
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ͪͻͯͳͷͪ
5
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̓ͼͰͰ
̺ͳͰ̽ͻͼͪ –
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ͿͻͷͪͳΒͼ͵;
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ͅͳͽͬͳ͵Βͳͼ;ͯͳͭͻͪͶͳͬͪͱ;;Ͷͭ;͵ͯ͊ͻͫͪͳ̸ͶͫͪͪͪͪͺͻͰͶͷ;9*9ͳ99ͬͼ;
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ͪͶͫͪͼ͵ͳͷͳͽͺͻͰ͵Ͷ͈ͪͪͱΔ;
ͼͪͼͳͭ;ͻΕ;
ͬͻͰͯͳͺͼͬͰͽͳͽͳͼͬͪ͵ͷͯͪͬͰͯͰͳ͆ͪͽͰͷ;
ͼͬͪ͵ͭͯΔͳͺͼͽΒͳͫͭͪͽͪͶͳͽͰͻͪͽ;ͻͪ
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ͷͻͪͶͳͳͷͺͰͻͪͽͳͬͼͬͰͽͰͳͫͬͰ
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͵Βͳ ΒͰ ͪ ̓ͼͬͼ͵ͷ ͺΓ;
tͳͲͪͫͻͪͪͻͼͽͬͰͫͰͼ͵i
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͵ΒͳͼͳͷͫͶͳͰͼͻͺͼ͵;ͼͻͰͯΔͬͰ͵ͬ;
ͷΕ ͳ ͺͶͳͽͳ͵ͺͻͪͬͳ ͺͻͰͯͪ͵ ͪͻͲͪ͵ͯͪͬͪ
ͳ ͵Βͳ ͼͰ ͪͶͪͲͳ ͪ ͰͽͻͪͶͷ ͷͰͼͽ;
ͼͻͺͼ͵ͭͪͳͪͶͭͺͼͪͳͻͰͿͶͰ͵ͼͳΒͰͺͻͶͷtͲͶͪͽͷͬͰ͵;i
ͳͳͶͳͼ;tͰͫͰͼ͵ͰͲͪͼ
ͽ;ͺͳ͵Ͱiͼͻͺͼ͵ͭͺͳͽͪΔͪͅͳͽͼͰͬͰͲͳͬͪͼͬͰͻͷ
͵;ͶͽΒ;ͪ͵ͪͼͪͫͻͰͯͳͷͪ;ͻ͵ͬͳ
ͪͽͪ͵ΌͰͼ
ͺͻͼͬͰͽͳͷͼͽͪͻͪΔͳͷͪͺͻͰͯ;Ͳͳͷͪͳͷ;ͯͻ;ͭΒͺͶͬͳͳ9*9ͳͪͺͰͽ͵;99ͬͼͬͰͰΕͰͪ
ͻͭͪͳͲͬͪͪͳͰͼͪͷ;͊ͻͫͳΒͳ
ͬͰΕͳ;ͼͻͺͼ͵ΒͼͻͰͯͳͳ͵ΒͪΒͰͱͳͬͰͶͪͬͪͽͪͯͪΔͳͭͻͪ
ͳͪͼͻͺͼ͵ͰͯͻͱͪͬͰ
́ ̸Ͷͫͪͳ ͼ; ͼͰ Ͳͪ ͬͻͰͷͰ ͼͬͭ ͪͳͪͶͭ ͺͻͰͺͻͯͪ ͻͭͪͳͲͬͪͶͳ ͵ Β;ͪ͵ͪ ͵Βͳ ΒͰ
ͼͪͱͯͰͶͬͪͪ͵ͶͰ͵ͽͳͬ;ͺͻͰͯͼͽͪͬ;͋ΒͰͫͳ͊͵ͰͯͰͻͫͰͭ
͵ΒͳΒͰͰ͵Ͷͳ͵ͬͰ͵ͬͪͻͪͳΒͰ
ͺͪͻͪͯ͵ͼͪͶ
; ͷͭͳͷ ͯͰͶͬͳͷͪ ̾ͬͻͺͰ ͫͳ ͼͷͪͽͻͪ Ͳͪ ͅͶͰͪͳͪ ͎ͻͳΕͪͼ͵ͭ ͬΌ;
͊͵ͰͯͰͻͫͰͭͪ ͼ;
ͳͺͪ͵
ͺͰͼͳͳ͵Βͳ ͼ;ͭͪ ͺͰͬͪͬͪͶͳ ͳͳͯͰͶͲͳ ͉ͳͶͳͯΒͰ– ͵ͪ͵ ΒͰͽͻͪͳΒͰ
ͼͳͭͪͶͳͲͳͻͪ– ͺͻͳͺͳͼͳͬͪͶͳͯͷͰ;ͰͻͰͶͳͭͳΒͼ͵ͳͼͳͷͫͶͪ͋ΒͰͲͪͪͬͪͶΔͰͭͬͺͻͰͳ
ͷͰͬͪΔͰͼͪͫͻͪͳͪͪͶͫͪͼ͵ͭͳͰͬͻͺͼ͵ͭͻͳΕͪͼͽͬͪͪͫͻͪͳͪͪͳͪͶͳͼͶͫͯͪ
ͳ ͪͼͽͳ ̸Ͷͫͪͪͪ
ͬͰͻͼ͵ͳ ͳ ͽͰͻͳͽͻͳΒͪͶ ͺͯͰΓͰͳ
ͪ tͺͪͽͻͪi Δͳͬͭ ͫ;ͯ;ΕͰͭ
ͺ;ͭ
;ΒͰͯͳΔͰΔͪ
̾ͼͰͳΒͪͪͶͫͪͼ͵ͭͺͻͰͺͻͯͪ͵ΒͳͼͰͯͳͭͻͪͬͪͪ͵ͻͪΒ;9*9ͳͪͺͻͪͭ;99ͬͺͼͽͪͶΒͰ
ͺͻͰͯͷͳͽͪ͊͵ͰͯͰͻͫͰͭ;
ͳ;ͫͰΌͰΔͰͪͽͳ͵ͷͺͻͰ͵Ͷ;̸Ͷͫͪͪͪ10 ̸ͺͼͽͻͪ;Β;ΕͳͯΒͰͲͳ
͵ͳͺͻͰͷͳͼͪ͵ΒͰͪͽ;͵ͪͲ;Β;ͳ͵ΒͳͷͪΒͰ;ͺͰͻͳͯ;͉ͳͶͳͯΒͰͺͼͬͰΕͳͬͪͪͰͷͪͶͪͺͪͱΔͪ ͫͳͶ
ΒͰͽͬͻͰͷͰͻΌͰΔͪͪͶͫͪͶͭͳΒͰ͵ͪͯͳͼͳͺͶͳͰͪ;ͳͳͼͽͻͪͱͳͬͪΔͪ
ͽͻͰͫͪͺͻͳͷͰͽͳͽͳͯͪΒͰ
ͽͰͻͳΒͪͪͽͳ͵ͷͺͻͰ͵Ͷ;̸ͶͫͪͪͪͪͺͻͰͶͷ;9*9ͳ99ͬͫͳͶͪͺͯͬͻͭ;ͽͪͷͳͽͶͭͳͲͪͳ
Βͳ̸Ͷͫͪͼ͵ͳͷͳͽͪͽͳ͵ͳ͵ͻͰͪ͵ΒͳΒͰͺͯͬͶͪͳͼͽͪͻͰͳͼͽ̸ͬͶ̹ͫͪͪͪͪͪͶ͵ͪ;ͳͼͻ
ͺΓ;ΒͰͼͬͪͫͰͶͰͱΒͪͷͳͽͪͺͻͰ͵Ͷ; 11 ͵ͪ͵ͪͬͼͰ;ͻͪͲͶͳͳͽͳͷͫͶͳͳͷͪͺΒͪͬΓͳͬͪͽ͵ͷ9*9ͬ
9
̓ͼͬͼ͵ͳ ͷͳͽ ΒͰ ͺͼͽͪ ͵ͼͽ;ͻ ͼͻͺͼ͵ͭ ͻͷͪͽͳͲͷͪ ͳ ͪͳͪͶͳͲͷͪ ̀ͪ Ϳͻͷ;ͶͳͼͪΔͰ ͼͻͺͼ͵Ͱ ͳͯͰΒͰ
ͪͳͪͶͳͲͷͪ
͵ͰͽͻͳͼͪͰͪ ͯͬΒͰͷͯ ͷͪͽͳͰͪ̓ͼͬ;
ͫͳͽͪͲͪͪΒ ͼ;ͳͷͪͶͰ ͳ ͻͭͻͼ͵Ͱ
ͳͼͺͳͻͪͳΒͰ ͽ;ͽͻͰͫͪͼͺͷͰ;ͽͳͫͪͻͰͷ̻ͻͼ͵ͳͬͳΒͰͪ ͈Ͱͽͻͪ** ͈ͰͽͻͬͳΕͪ͢Ͱͭͪͪͺͳͼͪ;͵ͷͰ
ΒͰͳͲͬͻͰͪͪͺͽͰͲͪͼͶͫͯͰͳͺͻͺͪͭͳͻͪͪͺͶͳͽͳ͵ͬͰͻͼ͵ͪͳͯͰΒͪ͵ͻͬͪͬͭͫͻͪ;ͪͼͪͺͽ;ͻͳͪͷͪ¢
¢ͳͼͽͻͪͭͪͺͽ;ͻͳͪ
͵ΒͪͽͻͰͫͪͯͪͯͬͰͯͰͯͳͼͺ;ΔͪͬͪΔͪ͵ͼͬͼ͵ͭͲͪͬͰͽͪ
ͽΒtͼͬͰͽͰͫͪͬͰͲͰͼͬͰͽͰ͵ͻͬͳ
ͺͻͰͯͪ͵ͪͺͻͶͳͬͰͰͪ̓ͼͬ;i
10
̺ͳͯͳͲͪͺͪͱͪΔͪͺ ͽͷ ͺͳͽͪΔ; ͵ΒͰΒͰ;ΒͰͯͷͯ ͼͬΒͳͽͰ͵ͼͽͬͪ ͳͲͻͪͲͳ̸ͯͪͷ̹ͪͶͰͻ t̸Ͷͫͪͼ͵ͳ
ͪͳͪͶͳͳͯͰͽͳͽͰͽΒͰ͵ͪΒͰͯͳͳ̹ͪͪͶ͵ͪ;ͳͲͭͻͪΌͰ͵ͪͼͽͻͳ͵ͽ Ͷͪͳ͵ͳ
ͫͰͲͳͯͰͽͳͿͳ͵ͪͳΒͰͼͪ
ΒͰͯͷͻͰͶͳͭͳΒͷ͢ͰͽͰͷͰΓΒͰͺͼͽͪͶͪΒͰͲͳ͵ͪͲͪΒͰͯͳͪͳͰͽͭͰͰͲ̸ͪͶͫͪͪͪͺͻͳͲͪͽͳͲͪͺͽͷ͵Ͱ
́Ͷͳͻͪ
ͪͽͳ͵ͭͳͯͰͬͻͺͼ͵ͭͰͽͼͪ͵ΒͳΒͰͱͳͬͰ̹ͪͪͶ͵ͪ;ͺͻͰͯͶͪͼ͵ͪ͊ͶͬͰ͇ͪͻͳͭͳͪͶͪΒͰͲͳ͵
ΒͰΒͪͼͻͪͲͶͳ͵̸ͬͪͶͫͪͰ ͯ ͼ;ͼͰͯͪ
ͫΒͰͯͳΔͪͬͪͳͳͲͪͯͬͰͻͼ͵ͳͺͯͰͶͪͳ ͯͬͪΒͪΒͰͼͬͪ͵;ͬͰͻͼ͵;
ͭͻ;ͺ;ͯͼ;ͼͰͯͪ͵Βͳͼ;ͳͼͺͬͰͯͪͶͳͳͼͽ;ͻͰͶͳͭͳΒ;i Balcer
ͼͽͻ 44
.
11
͈Γͼ͵ͳ ͷͰͯͳͰͬͳͼͽͪ Ϳͻͷ;ͶͳͰ ͺͻͫͶͰͷ ͷͳͽͪ ͺͻͰ͵Ͷ; ͼͶͰͯͰΕͳͷ ͻͰͳͷͪ: t<> ͼͬͰͼͽ ͼͺͼͽͬͰͰ
ͺͻͶͼͽͳ ΒͰ ͼͬͪ ͺͽͻͰͫͪ Γ;ͯͼ͵Ͱ ΒͰͯͳͰ
Ͱͽͳ͵Ͱ ͭͻ;ͺͰ
ͪͻͯͪ ͉ͪΌͪ ͼͰ ͲͪΒͰͯ ͼͪ ;ͺͲͪͬͪΔͰͷ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
;Ͱ͵Ͷͳ͵ͯͰͶͬͪ̾ͬͻͺͰ͈ͲͳͬͪΔͰͪΔͰͭͪΒͰͺͼͰͯͬͪͶͫͳͽͰͺͻͰͯͼͽͳͼͽͪ͵ͰͭͶͰͯͳͽͪ
͵ͼͽͻ;͵ͽͻͪͽͪͯͪΔͰͪͶͫͪͼ͵ͰͺͶͳͽͳ͵Ͱ͈ͻͰͼͳͼͽͻ;ͷͰͽͪͶͭͪͯͪͺͽͳͻͪΔͪͲͪΔͰͰͺͽ
ͻͰͫͰͳΒͰͫͳ͵ͷͺͶͳ͵ͬͪ
͆ͪͺͻͰͶͪͲ;9*9ͳ99ͬͭͻͪͳͰ;ͺͲͪͬͪΔͰ͊ͻͫͪͳ̸ͶͫͪͪͪΒͰͯͳΒͰͻͰͽ͵ͺͻͪͽͳͶ
ͯ;ͫΓͰ;ͲͪΒͪͷͻͪͼͺͲͪͬͪΔͰͫͳͪΒͪ͵Βͳ͵ͪͻͪ͵ͽͰͻͳ;ͼͻͺͼ͵ͰͳͪͶͫͪͼ͵ͰͲͪΒͰͯͳͰͅͰΌ;ͽͳͷ
ͼͪͼͳͭ;ͻΕ;ͼ;;ͼͬͪ͵ͷͺͭͶͰͯ;ͲͪͼͶ;ͱͳͬͪͶͳͺͪͱΔ;ͳͪͪͶͳͲ;̸Ͷͫͪͼ͵ͳͳͼͻͺͼ͵ͳͺͶͳͽͳ
͵ͳ ͶͳͯͰͻͳ
ͽͬͻͳ ͯͻ;ͽͬͰͺͶͳͽͳ͵ͳ ͵ͽͪ͵ͪͽͪ ͳ ͵;Ͷͽ;ͻͳ ͯͰͶͪͽͳͳ
ͳͺͪ͵
ͼ͵ͻ
;ͺͽͰͳͼ;ͺͲͪͬͪͶͳ͵;Ͷͽ;ͻ;tͯͻ;ͭͰͼͽͻͪͰi
ͪΒͰͯͳͼ;ΒͰͼͽͰͻͰͽͳͺͼͷͪͽͻͪͶͳͲͪͯͻ;ͭ;
ͽ;Ό;
ͳͰͲͪͬͻͰΌ;Β;Ε;ͫͶͳͱͰͺͪͱΔͰ ;ͼͻͺͼ͵ͷͺͭͶͰͯ;ΒͰͰͼͽͯͳͲͻͪͱͪΒͪͯͶͪͲͳͬͰͷͪΒͪ͵
ͼͰΕͪΒͪͯͷΕͼͽͳ͵ΒͪΒͰ;͵ͪͲͳͬͪͶͪͯͪͼͰ̸Ͷͫͪͳ ͬͳͯͰ͵ͪͰͬͰͻͬͪͽ͵;Ͷͽ;ͻͲͪͼͽͪͶͳ
ͺͪͪ͵ͳͯͪ;ͺͽͰͰͺͼͰͯ;Β;Εͳͳ͵ͪ͵ͬ;͵;Ͷͽ;ͻ;12
͊ͻͺͼ͵ͳͫͳͪΒͳ;ͻͪͲͯͫΓ;ͯͰ͵Ͷͳ͵ͼͽͽͳͪͭͯͳͪ;ͼͬΒΒͼͬͳͼ;ͼͰͫͻͪͲͬͪͶͳ
ͪͽͰͷͰΓ;ͬͰͻͼ͵ͳͺͻͪ͵ͽͳ͵ͪ͌ͫͳͪΒͳͷͪ͊ͻͫͪͼͰͷͭ;ͪΕͳͫͻΒͪͺͲͳͬͪΔͪͪͬͰͻ;
ͷͳͶͼͽ
͈ͻͬͳΌͰΔͪ
ͼͬͰͽͪͪ
Ͷͳͽ;ͻͭͳΒͼ͵ͭ͵ͪͶͰͯͪͻͪ
ͰΔͳͬͪΔͰͯͰͶͪͯͰ͵ͪͶ͵ͳͷ͵ͪͽͰͭͻͳΒͪͷͪͭͻͰ–
ͳΒͰͭͻͰͳͼͶͰͯͰΕͰ͊ͬͻͰͷͰͷͽͳͫͳͪΒͳͼ;ͪͼͳͷͳͶͬͪͶͳͳͪͻͯͺͪͭͪͼ͵ͰͰͶͰͷͰͽͰ ͺͻ.
ͫͻΒͪͼ;ΒͰͬͰͻΒͪ
͌ͯͻ;ͭΒͺͶͬͳͳ9*9ͬ;͊ͻͫͳΒͳͼ;ͼͰͯͬͳΒͪͶͳͺͻͰͼͳ͵Βͳͼ;;ͬͯͳͶͳͲͪͪΒͰͷͯͳ
Ϳͳ͵ͪͳΒͰ;ͷͯͰͶͯͻ;ͽͬͰͭͱͳͬͽͪ͊ͻͫͳ ͼ;
ͯͯ;Ͱ
ͳͯͪΓͰͼͽͪΒͪͶͳͲͪΒͰͯͳͪ ; ͵ΒΒ ͼ;
ͯͷͳͳͻͪͶͳͼͽͪͬͳͳͼͰͶͪ́ͯͪΓͰͼ;ͽͪͷͬͶͪͯͪͶͳͺͪͽͻͳΒͪͻͪͶͳͯͼͳ͆ͪͿ;͵ͳͳ
ͼͪΔͰͯͻ;ͽͬͪΒͰ
ͳͺͪ͵
ͺͰͯͪ;ͽͳͰ ͵ͪͺͳͽͪͶͳͲͪͷ͉ͪͲͬΒ͵ͪͺͳͽͪͶͳͼͽͳ͵ͳͺͻͳͬͻͰͯͳͯ
ͼͪͳͬͰΕͰͰͭͯͽͪͯͪͷͳͭͻͪͳΒͰͳͲͼͰͶͪ;ͭͻͪͯͬͰͯͺͻͳͼͳͶͳͼ;͵ͻͳͲͳͼͻͺͼ͵ͳͲͪͯͻ;ͭͪ
ͳͲͬͰͼ
ͷͺͬͷͬͻͰͯͬͪΔ;;ͷͳΓͰΔ;Γ;ͯͳ ͺͼͰͫͷͶͪͯͳ
ͳΔͳͬͳͪͼͺͳͻͪͳΒͪ
ͽΒͰ
ͪͶ ͳ ͲͪͳͷΓͳͬ ͯͻͪͲ ; ͼͻͺͼ͵Β ͶͰͺΒ ͵ΔͳͱͰͬͼͽͳ ͺͻ ͯͰͶͪ ͅͳͶͬͪͪ ̻ͶͳͳΕͪ
̈́ͪͲͰ
̈́ͪͲͪͻͰͬͳΕͪ
ͪ͠͵̺ͪͰͼͰͶͳͬͳΕͪ– 'FMD[BL
8BTJMFXTLJ
ͼͽͻ
͈ͻͷͰͰ ͷͯͰͶͪ ͱͳͬͽͪ ͼͻͺͼ͵ͳ ͱͳͽͰΓͪ ̺ΒͬͯͳͰ
͊ͶͪͬͳΒͰ ͳͶͳ ̓ͻͪΓͰͬͳͰ ͊ͻͫͳΒͰ
ͳͼ;;ͽͷͼͪͷͷͼͽͰͺͰ;ͫ;ͬͪͽͳͶͰ͊ͻͫͰ͵Βͳͼ;ͱͳͬͰͶͳ;Ͱͬͻͺͼ͵ͷͯͰͶ;ͼͷͪͼ͵Ͱ͋;ͻͼ͵Ͱ
͋ͻͪͯͳͳͪͶͳͫͳͪΒͳͼ;ͼͰͷͰΌ;ͽͳͷͼͽͪͬͳͽͬͷͯͻͱͪͶͳ;ͼͽͪΔ;ͻͰͶͪͽͳͬͫͶͳͼ͵ͷ
ͺͻͬͫͳͽͳͷ;ͲͻͳͷͪͪΒͷͪΔͰͯͫͪͶ͵ͪͼ͵ͳͻͪͽͬͪ͋ΒͰͷͭ;ΕͳͶ;ͬͪΔͰͼͽͽͳͪͺͻͯͳ
ͳ
͵;Εͳ
ͺͻͳͬͻͰͯͳ
ͼ;ΒͰͬͰͻͳ
ͼͬͪ͵ͯͰͬͳ ͳ ͼͬͰͪͳ ͻͳͽ;ͪͶͪ
ͳΒͪ ͪͪͶͳͲͪ ͬͯͰ
͵ͻ;ͱͰΔͪ
ͼͬͰͽͪ ͳ ͺͼͽͪΒͰ ͬͰͷͪ ͬͪͱͪ ͰͶͰͷͰͽ ͵;Ͷͽ;ͻͰ
ΔͰͪ ͺ͵ͻͰͽͪ͵ͪ ͼͪͭͪ ͳ ͳͼͽͬͻͰͷͰ ΔͰͪ
ͭͻͪΌͪ<>͌ͺͽͻͰͫͳͪͰͼͪͷͼͬͰͼͽͳͱͰͶͰͶͳͫͳͼͷͯͪͼͰͱͰͷͽͯͪΓͰ
ͯʮͺͰͽͪ͵ͪʮ
ͯʮͺͻͰ͵Ͷͪʮ́
ͽͪͯͪ ͪͳͶͪͲͳͷ ͪ ͰͲͪΔͰ ͵ΒͰ ͼͰ ͯͫͳΒͪ ͯ ͷͳͽͶͭͳͲͬͪͳ ͷͻͬͪ ͺͻͶͼͽͳ ̓ͪͯͪ ΒͰ ͿͪͽͪͲͳΒͪ
ͺͰͼͳ͵ͪͳͶͳͻͳͪͻͪͺͬͰͱͰ;Ͱ͵;ͰͶͳ;ͪͼͽͪΒͰͷͳͽͺͻͰ͵Ͷ;͵ΒͳͱͳͬͳͼͺͼͽͬͰͳͷͱͳͬͽͷͳ
ͼͰ͵;ͯͪͻͫͻͪͼͽͪ ͿͪͽͪͲͳΒͷ͊ͬͰͼͳͶͳͰͼͬͰͼ
ͷͳͽͬͳ ͼ;ͼͽͪͶ ͼͽͬͪͻͪͳͳͼͽͪͶͻ;Ͱͳ ;
ͺͻͰͼ;ͪ;ͰͬͰͻͳͿͳ͵ͪͳΒͰͺͻͶͼͽͳi 8ZSP[VNTLJ
ͼͽͻ
.
12
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19
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ͪͻͯͰ ͻͰͪ͵ͳΒͰ ͳΒͳ ΒͰ
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Ͱͷ;ͼͶͳͷͪͪͪͯͷ;ͼͶͳͷͪͳͷͪ͌ͬͰͲͳͼͽͳͷ ͯͻ;ͭͳͷͪ – ͻͪͲͶͳͳͽͼ;ͺͻͰΔͳͬͪͰͺͻͺͻͳΒͰͳͲͷͰΌ;
ͼ;ͳͽͪͳͫͰ͵ͽͪͳͼͽ͈ͪͪͱΔ;ͽͻͰͫͪͼ͵ͻͰ;ͽͳͪͳΔͰͳ;ͯͪͪͶͫͪͼ͵ͳͼ;ͳͽͳͲͪͷͳΒͰͫͳΒͰͯͻͯͪ
ͅͰΌ; ̸Ͷͫͪͳͷͪͼ;ͳͽͳͷͪ ͼ; Ϳ;͵ͳͳͼͪͶͳ ͺͻ Ͷͪͬͳ ͻͪͲͳ ͰͽͰͻͻͽͯ͵ͼͳ ͼ;ͿͳΒͼ͵ͳ
ͫͻͪͽͼͽͪͬͪ
ͰͭͲͽͳͳͪ͵ͳͪͫͪͶ͵ͪͼ͵ͷͽͶ;
͵ͪtarikaOBRTICBOEJ ͰͭͶ. /BRTICBOEJ
ͪͶͫ. /BLTICBOEJ
͵Βͳͼ;ͼͰͳͲͬͯͳͶͳͯͅ;ͪͷ̹ͪͯͪͪͪͪͶͯͳͪͶ͆ͪ͵ͪͫͪͯͳΒͪ #BIBVEDin/BRTICBOE#VLIBSJ
–
ͳ ͵Βͳ ͼ; ͼͬͪͶͳ ͼͬΒͰ ͯͷͬͰ ͷͶͳͽͬͰ tekke
; ͋Ͱͽͬ;
̽Ͱͫͻ;
͇ͻͳͯ; ͳ ͊ͽͻ;ͭͳ ́ͺͪ͵
ͫͳͽͳΒͰ ͯ ͻͪͲͷͪͽͻͪΔͪ ͯͳͿͰͻͰͳΒͪͳΒͰ ̸Ͷͫͪͪͪͼ;ͳͽͪ ͳͲͭͶͰͯͪ ;ͽͬͻΌͳͬͪΔͰ ͫͻΒͼͽͳ ͪͶͫͪͼ͵ͳ
ͫͰ͵ͽͪͳͼͽͪͼͫͲͳͻͷͪͯͺͻͳͼ͵Βͳͼ;Ͱ͵ͳͺͻͰͯͼͽͪͬͳͳͽͰͭͻ;ͺͰͯͪͶͳͽͻͪͼͿͻͷͪͳΒͳͪͶͫͪͼ͵Ͱ
͵;Ͷͽ;ͻͰ ; ͺͰͻͳͯ; ͉ͳͶͯΒͳ ͈ͻͰΔͳͬͪΔͰ ͫͻΒͼͽͳ ̸ͶͫͪͪͪͫͰ͵ͽͪͳͼͽͪ
ͳͺͪ͵
͵ͪ͵ ΒͰ ͺͻͳͷͰͽͳ
͈ͰͽͰͻ̹ͪͻͽͶ
ͳΒͰͶͪ͵͋ͪΒͪ;ͽͻͪͬͯͳͯͪΒͰ̸ͶͫͪͪͪͫͰ͵ͽͪͳͼͽͪͷͭͶͯͪͫ;ͯͰͪΒͬͳͰͳΓͪͯͪ
ͯ
Ͱͭͪ ΒͰ ͺͻͳͼͽͪͶͳͪ ͫͰ͵ͽͪͳͲͷͪ ͽͻͰͫͪͶ ͯͪ ͫ;ͯ; ͬͰͻͳͳ ͳͼͶͪͷͪ ͳͲ Β;ͱͪͶͫͪͼ͵ͳ ͫͶͪͼͽͳ ͌
ͼͰͬͰͻΒ̸ͶͫͪͳΒͳ
ͺͻͰͷͪ͵ͼͽͪͽͪͳΒͪͷ̹ͪͰͻͽͶͪ
ͰͽͻͳͫͰ͵ͽͪͳͼͽͪͽͻͰͫͪͶΒͰ ͯͪͼͰͪͶͪͲͰ;ͭͶͪͬͷ;
͵Ͷͳͳ̓ͻΒͰ ͈̹ͪͻͽͶ
ͼͽͻ
̺ͰͻͳͳͫͰ͵ͽͪͳͲͷͪ͵Βͳ ͼ;ͫͳͶͳͽͬͻͰͳͲͪͻͳΕͪͼͽͬͳ
͵Βͳͼ;ͺͻͰ;ͲͳͷͪͶͳͰͷͪͶ;͵Ͷͳͳ;ͻͳΕͪͼ͵ͳͬͰͻͼ͵ͳͺͻͪ͵ͽͳ͵ͪ ;ͽͷͼͷͳͼͶ;ͼͰͷͱͰͭͬͻͳͽͳ
ͼͬΒͰͬͻͼͷͬͰͻͼ͵ͷͼͳ͵ͻͰͽͳͲͷ;ͺͻͺͪͭͳͻͪͷͯͼͽͻͪͰͫͰ͵ͽͪͳͼͽͪ
ͺ͵;ͪͶͳͼ;ͯͪͯͳͭͻͪΒ;;Ͷͭ;
ͬͰͲͰ ͳͲͷͰΌ; ͻͪͲͳ ͬͰͻͼ͵ͳ ͭͻ;ͺͪ ͵ΒͰ ͼ; ͫͳͶͰ Ͳͪͼͽ;ͺΓͰͰ ; ͪͶͫͪͼ͵ͷ ͯͻ;ͽͬ;
ͯͪ͵ͶͰ ͯͪ ͺͬͰͱ;
ͺͯͰΓͰ;ͪͳΒ;̻Ͷͪͬ;;Ͷͭ;;ͽͷͺͯ;ͬͪͽ;ΒͰͺ͵;ͪͬͪͯͪͯͳͭͻͪ͆ͪͳͷ͍ͻͪͰͻͳ
͵ΒͳͼͰ
͵ͪ͵ΒͰͽ
ͳͲͻͪͲͳ ͍ͪͽͼ ̈́;ͫΔͪ
t<>ͽͻ;ͯͳ ͯͪͷͫͳͶͳͰ ͳͳͽͼ͵;ͳ ͪͽͳͼ;ͳͽͼ͵;ͻͳΒͰͽͪͳΒ;ͫͰ͵ͽͪͳͼͽͪ ;
ͳΓ; ͳͲͻͪͱͪͬͪΔͪ ͺͻͽͳͬΓͰΔͪ ͺͻͰͷͪ ͽ;ͻͼ͵Β ͬͶͪͯͪͬͳͳ ͳ ͼͽͬͪͻͪΔͪ ͺͼͰͫͭ ͳͯͰͽͳͽͰͽͪ
ͷ;ͼͶͳͷͪͼ͵ͭ
Ͳ̸ͪͶͫͪͰi ̹ͪͻͽͶ
ͼͽͻ. 73
. ͈ͯ;ͬͪͽ͵Βͳ̈́;ͫΔͪͪͲͳͬͪtͫͰ͵ͽͪͳͽͼ͵ͳͷͪͺͻͷ
͆ͪͳͷ͍ͪͻͪͰͻͳΒͪiͳͺͪ͵ͳΒͰ;ͺͽͺ;ͼͽͳ;ͻͯͳͰ͵ͳͬͪͳͷͻͰͲ;Ͷͽͪͽͷ ͳͼͽ
ͼͽͻ. 75–
́ͺͻͰͯ
ͽͭͪ
;ͫͰΌͰΔͪ ͺͻͰͯͼͽͪͬΓͪͪ ; ͫͰ͵ͽͪͳͽͼ͵ͳͷ ͷͰͼͽͳͷͪ ͷͶͳͽͬͰ ͳ ͼ;ͼͻͰͽͪ tekke
; ͬͰͶͳ͵ͷ ͼͽͰͺͰ; ͼ;
ͯͺͻͳͰͶͪ ͼͽͬͪͻͪΔ;͵;Ͷͽ;ͻͰͽͶͰͻͪͳΒͰͳͯͳΒͪͶͭͪͷͰΌ;̸ͶͫͪͳͷͪͻͪͲͳͬͰͻͪ
Ͳͪ͵ΒͰΒͰͭͶͪͬͪͽͪ͵ͪ
͵;Ͷͽ;ͻͭ ͳ ;ͺͽͰ ͪͻͯͭ ΒͰͯͳͼͽͬͪ ͺͼͽͪ ͷͳͽ ͊͵ͰͯͰͻͫͭͪ ͵Βͳ ͼͳͷͫͶͳͰ Ͱ ͯͫͻͪ;
ͻͳΕͪͼͽͬͪ
ͬͰΕ ͫͻͫ; Ͳͪ ͼͶͫΌͰΔͰ ͷͪΒ͵ͰͽͪΘͫͳͰ
ͽ ΒͰ ͺͼͽͪͶ ͺͽͰͪͶͫͪͼ͵ͳ
ͪ Ͱ ͼͪͷ
ͻͳΕͪͼ͵ͳ ͳͶͳ ͻͳΕͪͼ͵ͫͰ͵ͽͪͳΒͼ͵ͳ Ͳͪͯͪͽͪ͵ ̸Ͷͫͪͼͽͬ ΒͰ
͵ͪ͵ ΒͰ ͻͰ͵ͪ ͈ͪ͵ ̺ͪͼͪ
ͷͭͶ ;
ͪͼͽͪͶͳͷ ;ͼͶͬͳͷͪ ͯͪ ͺͼͽͪͰ ͪ͵ Ͱ ΒͰͯͳͪ
ͯͪ ͬͻͬͪ ͻͰͶͳͭͳΒͪ ̸Ͷͫͪͪͪ͋ͪ͵ΌͰ ͬͳͯͰͽͳ $. i B.
Jelavich
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̸̺͇͎͈ͣ̾͊͑ͣ̾͊̓́͢͠: ͊ͻͺͼ͵ͪ͵;Ͷͽ;ͻͪͪͼ;ͺͻͽͪͶͫͪͼ͵Ͱ͵;Ͷͽ;ͻͰ;ͯͻ;ͭΒͺͶͬͳͳ9*9...
̓ͪͽͶͳ͵ͷͻ͵ͬͷ
͵Βͳͼ;ͺͻͳͼͽͳͪͶͳͳͲΔͳͬͰͲͶΒͰΌͰͼͽͳͲͫͭͼͬͰͽͰͳ͵ͪ͵Βͳͼ;ͼͰ
ͰͪͼͺͪͪͶͳ͐Ͱ͵ͪͶͼ͵ͳ;ͼͬͷͻͪͯ;ͺͼͬͰΕͰͷͪͶͫͪͼ͵ͷͻͳΕͪͼͽͬ;ͫͰͶͰͱͳͼͶ;ͪΒ
ͷͪͼͬͭͺͻͰͫͻͪΕͰΔ̸ͪͶͫͪͪͪͳͲͼͰͶͪͳͲͯͶͳͰ̓ͳͻͳ͈ͬͯΔͳͬͰͯͶ;͵ͰΒͰͫͳͶͽͽ
ΒͰͺͪͻͳͲΔͳͬͰͺͪͻͳΒͰͺͻͰͼͺͪͬͪͬͻͰͷͰ;͵ͷͰΒͰͽͻͰͫͪͶ ͯͪͽͺ;;ΔͰͭͬΒͻ͵ͬͳ ͳ
ͪΒͬͰͻͬͪͽͳΒͰ ͺͯ ΔͰͭͬͳͷ ͻ;͵ͬͯͼͽͬͷ
ͪΒͲͪͪΒͳΒͰ ͬͰͻͼ͵Ͱ ͼͬͰͪͼͽͳ $[FLBMTLJ
ͼͽͻ
̸Ͷͫͪͳͯͪ͵ͶͰ
ͪ͵ͳͪ͵ͼ;ͫͳͶͳͼͽͻͪͼͳͻͳΕͪͳ
ͰΔͳͬͪͶͳͼ;ͯͻ;ͭͰͳͼͰͫͰ;ͲͪΒͪͷ
ͺͻͳͬͪͽͪΒ;Εͳ ͺͽͳ͵; ͫͳͪΒͭ ͺͻͪͬͪ
͵ΒͰ ΒͰ Ͳͪ Δͳ ͫͳͶ ͼͬͪ ͱͳͬͽͪ ͺΒͰͯͳͪͪ ͳ
ͯͻ;ͽͬͪ
͉ͰͲͳͷͳͻͪΒ;Εͳ ͬͪ ͳͲͶͪͭͪΔͪ Β ΒͰͯͷ ͽͻͰͫͪ ͺͻͳͷͰͽͳͽͳ ͯͪ ͼ; ͽͰͷͰΓͳ ͯͻ;ͽͬͰ
͵;Ͷͽ;ͻͳͼͳͼͽͰͷͪ;͵Βͳͷͪͼ;;ͺͼͶͰͯΔͳͷͯͰͰͳΒͪͷͪ9*9ͳͪͺͰͽ͵;99ͬͿ;͵ͳͳͼͪ
Ͷͳ͊ͻͫͳͳ̸ͶͫͪͳͫͳͶͳͻͪͲͶͳͳͽͳ
̀ͪ͊ͻͫͰͭͻͷͪͲͪͪΒΒͰͳͷͪͶͯͻ;ͽͬͰͻ͵ͬͰͪͼͶͰΌͰ͵ͪͼͭͼͻͰͯΔͰͭͬͰ͵ͪ
;͵KFͷ
ΒͰͺͶͳͽͳ͵;ͷΕ ͰͭͰͷͳΒ;̹ͪͪͶ͵ͪͼ͵ͷͺͶ;ͼͽͻͬ;
ͺͼͽͳͭͶͪͻͼͽͬ͆ͰͷͪΔͳΕͪ
ͪͼͻͺ
ͼ͵ͪͬͳͼ͵ͪ͵;Ͷͽ;ͻͪ͵ΒͪΒͰͲͻͪͳͶ̹ͪͪͪͶ͵ͪͺͼͽͳͭͶͪΒͰͼͽͪΔͰͺͻͬͪͽͪ
͌ͺͬͰͼͽͳͼͻͰͯΔͬͰ͵ͬͰͯͻͱͪͬͰ
͊ͻͫͳ
ͳΒͳΒͰͳͯͰͽͳͽͰͽͿͻͷͳͻͪ͵ͼͬͼ͵ͳͷͳͽ͵Βͳ;
ͼͰͫͳͼͪͯͻͱͳͪΒͪͬ;ͫͬͰ͊ͻͫͳΒͰͳͺͬͻͪͽͪ͵ͼͻͺͼ͵ͰtͼͬͰͽͰͲͰͷΓͰi ͽΒ̓ͼͬͪͼͪͼͽͪͽ͵ͷͽͲͬ
͊ͽͪͻͰ͊ͻͫͳΒͰ
;ΔͰͼͪͼͽͪͬ
ͪͶͪͲͳͶͳͼ;Β;ͪ͵Ͱ;ͲͻͰͼͪͭͰͳͻͪͫͻͼͽͳ ͪͻ͊ͽͰͿͪ̽;ͪ
ͳ
ͼͬͰͽͼͽͳ ͊ͪͬͪ
ͳͶͳͺͪ͵
ͽͪ͵ΌͰ
ͬͰͲͪͰͼͪͯͳͷͰͲͳΒͷTBDSVNa
ͰͼͪͽͶ͵;ͪͯ;;ͯͰͿͳͳͽͳ
ͬ;ͺͫͰͯ;ͺͼͶͰͻͪͳΒͰͭͺͻͪͲͪ ͪͻ̈́ͪͲͪͻ
͵ΒͪͳΒͰͺͯͼͽͳͪͶͪͪͫͻͫ;ͼͪͼͬͳͷͺͶͳͽͳ
͵ͳͷ ͳ ͷͳͶͳͽͪͻͳͷ ͼ;ͺͻͽͼͽͳͷͪ ͌ ͰͭͬͪΔ; ͼͬΒͳ ͪͻͯͳ ͫͳͪΒͪ
ͺͼͰͫ ͱͳͬͳͷ ;
ͼͻͰͯͳͳͯͬΒͰΒͯͼͻͺͼ͵ͰͷͪͽͳͰ ͳͼͽͻͳΒͼ͵Ͱͼͻͺͼ͵ͰͲͰͷΓͰ͵ΒͰͼ;ͼͰͪͶͪͲͳͶͰͺͯͼͷͪ
ͼ͵ͷͬͶͪΕ;
ͪͽͪ͵ΌͰͳͪ͵ͰͽͬͪΔ;ͼͪͱͳͬͰͲͪͼͪͻ͵ͬͷ
ͳͼͺΓͪͬͪͶͪͼͰͼ;ͽͳͪͼͻͺͼͽͬͪ
;– ; ͪͰͶ;– ͰͺͻͳΒͪͽͰΓͼ͵ͷͳͰͽͳ͵ͳͽ;ΌͰͷ͵ͻ;ͱͰΔ;
;͵ͷͰΒͰͰͭͲͳͼͽͬͪͶͪͼͻͺͼ͵ͪͲͪΒͰͯ
ͳͪͬͪͼ;ͬͰͻͰͰ͵ͻͪΓͰͬͳͰ͵Βͷͼ;ͬͶͪͯͪͶͰͯͳͪͼͽͳΒͰ͇ͫͻͰͬͳΕͪͳ̓ͪͻͪΌͻΌͰͬͳΕͪ
̸Ͷͫͪͳ
ͼ;ͺͻͽ͊ͻͫͳͷͪͳͯͻ;ͭͳͷͫͪͶ͵ͪͼ͵ͳͷͼ;ͼͰͯͳͷͪ
͵ͼͽͻ;ͳ;Εͳ;ͯͻ;ͭΒͺͶ
ͬͳͳ9*9ͳͪ ͺͰͽ͵; 99ͬ ͼͬΒͪͳͪͶͳͳͯͰͽͳͽͰͽ
Ͳͫͭ ͬͰͻͼ͵Ͱ ͻͪͲͶͳ͵ͼͽͳ
ͳͼ;ͼͰ
ͼͶͳͶͳͪͳͯͰͽͳͿͳ͵ͪͳΒ;ͼͪͫͳͶ͵Βͷ͵ͿͰͼͳΒͷ
Ͱͭͼ;ͲͪΔͰͽͰͷͰΓͺͻͳͬͪͽͳͶͳΒͰͲͳ
͵;ͲͪΒͰͯͳ;ͳ;ͫͰΌͰΔͰͺͻͰ͵Ͷ;ͯͪͽͳ͵ͭͪͻͯͪ́Ͷͳͻͪ͵ΒͳΒͰ̹ͪͪͶ͵ͪ;ͫͳͺͻͳͼ;ͽͪ
ͯ;ͭͺͻͰ͊ͶͬͰͪͅͳͽͶͭͳͲͪͳΒͪͼͺͼͽͬͰͰͰͽͭͰͰͲͰ
ͪͭͶͪͪͬͪΔͰ;ΒͰͯͳΔ;Β;ΕͰ;ͶͭͰΒͰͲͳ
͵ͪ
ͪ ͽͪ͵ΌͰ ͵ͼͽͻ;ͳͼͪΔͰ ͺͪͽͰͪ Ͷͳͼͽͳ ͺͰͬͪͳ ; ͪͻͯΒ ͺͰͲͳΒͳ ͳ ͺͻͲͳ ͼ͵ͻ
ͳͼ͵Γ;ͳͬ ͯ ͳͲ;ͲͰͽͳ Ͷͳͼͽͳ – ͊͵ͰͯͰͻͫͰͭͪ
̓ͪͻͪͷͪͷ;ͽͪ ͺͪͰ ̹;ͪͽͶͳΒͰ
̸ͶͳͺͪͰ
͋ͰͺͰͶͰͪ– ͯ͵Βͳͼ;ͯͬΒͳͪͺͻͬͳͫͳͶͳͼͷͪͽͻͪͳͲͪͼͳͬͪͰͪͶͫͪͼ͵ͭͫͳͪΒͭͺͻͪͬͪ
ͯͪͬͪͶͳ ͼ; ͺͬͯ ͯͪ ͪͶͫͪͼ͵ͳ ͵;Ͷͽ;ͻͳ ͼͳͼͽͰͷ ͳΒͰ ͺͻͳͼͽͪΒͪ
ͳ ͺͻͰͯ ͳͲͬͰͼͳ ͲͪΒͰͯͳ͵ͳ
ͽͪͪ͵ͪ͵ΒͰͼͰͷͭ;ͪΕͳ;ͫͳͪΒͳͷͪͪͶͫͪͼ͵ͳͳͼͻͺͼ͵ͳΒ;ͱͼͶͬͰͼ͵ͳͼ;ͼͰͯͪ
;Ͳͼͻͺͼ͵ͳ
ͷͯͰͶ͵ΒͳͼͰͫͻͪͲͬͪ;ͰͺͼͻͰͯͷͼ;ͼͰͯͼͽͬ;
͇ͺͳͼͪͪͼͳͽ;ͪͳΒͪΒͰͷͻͪͶͪͯͪͳͲͬͻͳͳͲͬͰͼͽͪ;ͽͳͪΒͪͽͯͪ͊ͻͫͳͳ̸Ͷͫͪͳ;ͺͰͻͳ
ͯ;ͯͶ;;Β;ΕͰͷͲͪͼ;ͯͫͳ;ͫͪͶ͵ͪͼ͵ͳͪͻͯͪͳͯͻͱͪͬͪ
͵ͪ͵ͪͬΒͰͰͼ;ͷΔͳͬͫͳͺͻͰͶͪͲ9*9ͳ
99ͬ
ͳͼ;ͺͼͽͪͶͳͼͰͫͳͫͶͳͼ͵ͳͪͺΓ;͵;Ͷͽ;ͻͰ̽ͽͭͪͳΒͰͯͶͳͺͻͰͯͽͭͪͽͼ;ͽͪͯͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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́ͯͰΒͪΒͰΒͪͼͪͽͻͰͫͪ
ͯͰͼ;ͬͰͻͰͳͲͬͪͽͳͯͻͱͪͬͰ
ͻͪͯͳͼͽͬͪͻͳͬͪΔͪͳͽͰͻͰͼͪ ͰͶͳͽͪͷΕͳ ͺͻͳͬͻͰͯͳ
ͺͶͳͽͳ͵ͳ
ͬΒͳ
ͰͭͰͷͳ ; ͼͬͪ͵ͷ ͼͶ;ͪΒ;
ͪ ͳͽͪͬͷ ͺͻͼͽͻ; ̀ͰͷΓͰ ̀ͪͽ ͳ ͼͬͰ ͪͯͪͳͪͶͰ
ͽͬͻͰͬͳͰ ͺͻ ̾͌
Ͱ ͺͳͬͪΒ; ͪ ͯͰͷ͵ͻͪͽͼ͵ͷ
ͬͰΕ ͯͷͳͪͽ ͪ ͽͰͫͳͻ͵ͻͪͽͼ͵ͷ
ͪͰͶ;̈́ͪ͵ͰΒͰ;ͺͻͪͬΓͪͽͳ̓ͪͻͰͪ͵ͳΒͪͪͭͶͫͪͶͳͲͪͷ
ͫͪͬΓͪͼͰͳͯͰͶͭͳΒͪͳͲͶͪͳͳͲ
ͷͪ;ͷͰͻͳ;͵ΒΒΒͰͽ;ͳͯͰΒ;;ͼͪͬͻͰͷͰͷͼͬͰͽ;ͷͭ;ΕͰͼͽͬͪͻͳͽͳͳͲͪͰͼ;ͫΒͰ͵ͽͰ ͯͻͱͪͬͰ
ͪͻͯͰ
͵ΒͳͳͷͪΒ;ͷΕͯͪΒͰͼͽͬͪͻͰ ͑;ͬͪ͵ͬͳΕ
ͅͰΌ;ͽͳͷ
ͽ;ͼͰͻͪͯͳͰͳͲͶͪͳͳ
Ͳͷ;
͵ΒͳͲͪͺͻͪͬͳͷͪͫͶͳ͵ͻͰͼ;ͬͰͻͰͳͲͪͳΒͰͯͻͱͪͬͪ͵ΒͰͼͷͪͽͻͪΒ;ͯͪͷͻͪΒ;ͯͪͲͪͽͳͽͰͼͬΒͰ
ͳͽͰͻͰͼͰ;ͻͪͲͶͳͳͽͳͷͫͶͪͼͽͳͷͪ
ͰͯͫͳΒͪΒ;ΕͳͼͪͻͪͯΔ;ͳͷ;ͶͽͳͶͪͽͰͻͪͶͯͰͶͬͪΔͰ;Ͱ͵ͳͷ
ͯͻ;ͭͳͷͫͶͪͼͽͳͷͪ͊ͽͭͪ
ͳΒͰͺͻ;͵ͪtͰͽͳͰͪͼͼͰͳͽͪͳͲͬͪͪͰͲͰͷΓͰi
ͬͰΕΒͰͺͻ;͵ͪ
tͽͳͰͪͼͼͰͽΒͰͬͰͲͪͲͪͪ;ͲͰͷΓ;ìͪͽͳΒͰͺͻ;͵ͪ͋ͻͪͷͺͬͰͳͲͫͻͰ͵ͪͷͺͪΔͰ
ͫͳͶͪt̸ͷͰͻͳ͵ͪͳͲͬͪͼͬͰͭͪi
ͬͰΕt̸ͷͰͻͳ͵ͪͺͻͰͼͬͰͭͪi
3
͌ͭͶͰͯͳͻ;ͼ͵ͳͼͳͶͭ̀ͳͪͳғͯͪ ͋ͳғͬͪ ̻ͶͰ͵ғͬͪ ͺͻͰͽͺͻͳͶͳ͵ͰΒͰͯͰͯͰͰͳΒͰͻͰ͵ͶͪΒͰͪ;ͽͻ;ͬͭ
Ͷͪ͵ͪͯͪΒͰͪͼͰͳ͵ͳͰͲͳͲͪͳΒͪ
ͪͶ;ͯͳͻͪΒ;ΕͳͽͳͷͰͯͪΒͰͭͶͫͪͶͳͲͪͳΒͪͯͫͳͶͪͬͳͫͶͳ͵
ͯͪΒͰ̓ͳͪ
ͼͬͰͬͳͰͽͪ͵Βͪ;ͼͷͰͻͪͬͪΔͰ͵ͻͰͽͪΔͰ͆Ͱͷͪͼ;ͷΔͰͯͪΒͰͬͪͽͰͲͪͯͫͳͶͪͯͪͪͼͼͬΒ;ͺͻͪ͵ͽͳ;ͺͽͬͻͯ;.
974
̸͉͇̺̺͇̺͌͑͑͌̓́ͣ: ̓ͿͶͳ͵ͽͭͶͫͪͶͭͳͭͶ͵ͪͶͭ...
͌ͬͰͲͳͼͬͳͷΒͰͳͺͳͽͪΔͰͭͶ͵ͪͶͳͲͪͳΒͰ͇ͬͪΒͺΒͪͷ͉Ͷ͉ͪͯͫͰͻͽͼ 3PCFSUTPO
ͺͻͰ;ͲͳͷͪͯΒͪͺͪͼ͵ͳͰ͵ͷͳͼͽͪͳ;ͬͯͳͭͪ;ͼͬΒͪͼͳͶ͵ͪͻͪͲͷͪͽͻͪΔͪͭͶͫͪͶͳͲͪͳΒͰ
͢ͳͷͰͲͪͪͬͪ tͼͳͷ;Ͷͽͪͼͽ
͵ͺͻͳͼ;ͼͽͼͽͫͪ;ͳͬͰͻͲͪͶͳͳͺͪͻͽͳ͵;ͶͪͻͳͽͰͯͰ
ͳΒͪi ́ͼͽ
͊ͬͪ͵ͪ͵
; ͼͬͳ ͼͰͺΒͪͷͬͰͲ;ΒͰͲͪͽͻͱͳͽͪ
ͺͪ ͽͪ͵ͳ͉ͫͰͻͽͼͫΒͪΔͪͬͪ
͵ͪ͵ΒͰͭͶ͵ͪͶͳͲͪͳΒͪtͳͼͽͬͻͰͷͰͪͺͻͷͳΒͪͭͪͽΒͰ
;ΒͰͯͷͼͷͳͼͶ;
ͼͽͪͯͪͻͯͳͲͬͪͳ
ͺͻͳͲͬͯ
ͲͪͯͻͰΌͰͪͽͻͱͳͽͪ
ͪͻͳͽͲͪ;͵;ͼͰi ́ͼͽ
̸Ͷͳ
ͯͪͺͻͰͯͳͼͬͪͽͪΔͪ;ͳ
ͬͰͻͲͪͶͭ ͳ ͺͪͻͽͳ͵;Ͷͪͻͭ ͵ͯ ̸ͷͰͻͳ͵ͪͪͪ ͳ ͪ͠ͺͪͪͪ
͵ͼͽͪͽ;Β;Εͳ ͵ͪ͵ tͪ͠ͺͪͳ ͳͷͪΒ;
ͲͪͪΒ;ͼͽͻͪͽͰ͵;
͵;Ͷͽ;ͻ;ͺͻͰͯͼͽ;ͳͽͪͬͷͭͶͫͪͶͳͲͪͳΒͼ͵ͷͺͻͰͼ;ͳͯͪͯͼͪͯͪ
ͯ
ͬͭͽͻͰ;ͽ͵ͪ
̸ͷͰͻͳ͵ͪͳͼ;ͬͪͽͭͪ– ͰͷͪΒ;ͪͼͰ
ΒͰͻͰͷͪΒ;͵ͰͺͳΒ;
ͰͷͪΒ;ͿͳͶͲͿ
ͼ͵
͵;Ͷͽ;ͻͼͬͪͽͪΔͰ
ͷͰΌ;ͯͼͪͺͪͻͽͳ͵;Ͷͪͻͭͳ;ͳͬͰͻͲͪͶͭi ́ͼͽ
͉ͫͰͻͽͼΒͰͬͯͰ
ͺͽͺ; ; ͺͻͪͬ; ͼͬͰ ͯͻ;ͭͰ ͪͳΒͰ ͼͰΕͪΒ; ͳͯͰͽͳͽͪͻ; ;ͭͻͱͰͼͽ ͯ ͪͷͰͽͪΔͪ ͪͷͰͻͳ͵ͭ
ͪͳͪͱͳͬͽͪ
ͬͻͰͯͼͽͳ
͵;Ͷͽ;ͻͰt͆ͳͬͰͶͳͻͪΒ;ΕͰ͵ͶͪͽͼͬͰͱͰΕͰͺͻͰͶͪͲͳͺͻͰ͵ͼͫͰͼ
ͽͳ
͵ͪͻͪ͵ͽͰͻͳͼͽͳ͵ͪ
ͫͳͪΒͪ ͪͳͪͶͰ ͵;Ͷͽ;ͻͰ ͳ ͪͳͪͶͰ ͼͬͰͼͽͳ ͳ
͵Ͷͳ͵ ΒͰ ͷͭ;ΕͰ
;ͼ͵ͶͪΌ;ΒͰ ͼͬͰ ͳͯͳͬͳͯ;ͪͶͰ ͼͫͳͰ ͼͪ ͼͬͰͽͼ͵ͳͷ
ͽͪͳΒͰ ͪͷͰͻͳ͵ͳͷ
ͪͭͶͼͪ͵ͼͼ͵ͳͷ ͼͽͪ
ͯͪͻͯͳͷͪi ͪͅͻ͵ͬͳΕ
ͼͽͻ
͆ͪ ͺͻͳͷͰͻ; ͊ͻͫͳΒͰ ͪ ͬͪΒ ͽͻͰͯ ;͵ͪͲ;ΒͰ ͳ ͅͳͽͻͬͳΕ
ͺͶͰͯͳͻͪΒ;ΕͳͲͪtͬͺͻͷͳΓͪΔͰͳͫͶͳ͵ͬͪΔͰͼͻͺͼ͵Ͱ͵;Ͷͽ;ͻͰͺͶͳͽͳ͵Ͱ͵Βͪͫͳ;ͰͻͳͭͶ
ͫͪͶͳͲͪͳΒͰͫͳͶͪͷͯͰͻͪͳͽͬͻͰͪ
͵ΒͪͫͳͽͳͽͳͶͪͯ;ͬͳͳͯͰͽͳͽͰͽͼͻͺͼ͵ͭͪͻͯͪ ΒͰͲͳ͵
ͬͰͻ;
͵;Ͷͽ;ͻ;
ΒͰͻ ͼͷ ͯͪͪͼ ͼ;Ͱͳ ͼͪ ͼͪͱͳͷ Ͱ͵ͶͳΒͪͶͳͷ ͺͻͳͽͳͼ͵ͷ
ͼ ͵;Ͷͽ;ͻͷ
ͲͪͬͳͼͼͽͳͺͯͿͳͻͷͷͷͯͰͻͳͲͪͳΒͰͳͰͬͻͺͰͳͲͪͳΒͰ͊ͻͫͳΒͰi ́ͼͽ
ͼͽͻ
̽ͪΒͰ͵;Ͷͽ;ͻͪ
ͻ;ΌͰͪͷͰͻͳ͵ͰͰͭͰͷͳΒͰ ͺͻͳͲͪΒͰͳ̹ͱͰͱͳͼ͵ͳ
͵ͪͯͪͷͰΌ; ͰͽͳͻͳͯͶ;;Β;ΕͪͯͷͰͪͭͶ
ͫͪͶͰͷΕͳ;͵ΒͳͷͪΒͰ̸ͷͰͻͳ͵ͪͼ;ͺͰͻͳͻͪ ͺͻͬͪͽͻͳͼ;
ͬͳͷͻͰͯͷͬΒͳ
Ͱ͵ͷͼ͵ͳͳͽͰ
Ͷ͵ͳ
;͵Γ;;ΒͰͳ͵;Ͷͽ;ͻͳ
͵ͼͽͪͽ;Β;Εͳ͵ͪ͵ͫͪ;ͽͷͯͷͰ;
t;ͺͻ͵ͼͰ͵ͳͷͽ;ͺͪͬͼ
ͽͳͷͪ
ͺͼͰͯ;ΒͰ ͺͻͳͬͶͪͼͽ ͫͰͲ ͵͵;ͻͰͳΒͰ
ͺͼͰͫ ͷͰΌ; ͷͶͪͯͳͷͪ ; ͼͬͰͽ;i ̹ͱͰͱͳͼ͵ͳ
ͼͽͻ –
4 ͌ͺͻͪͬ ΒͰ Ͳͪͽ ͳ ;ͺ;ΕͰ ;ͺͲͻͰΔͰ ͵ͪ͵ tͰͷͪ ͳͲͫͻͪ ͼͳͷ ͺͻͳͬͪͽͪΔͪ
ͭͻͪΌͪͼ͵ͭͻͪͽͪͳͻͷͼͬͳΒͰͽͪ– ͳͽΕͰͫͳͽͳͼͬͰͱͰΕͳ– ͳͲͷͰΌ;ͳ͵Βͳ͵ͽͻͶͳ;ͷͰΌ;
ͪͻͯͰͷͻͰͱͰͽͰͶͭͳΒͪ
ͿͳͪͼͳΒͼ͵ͳͽ͵ͬͪͳͳͿͻͷͪͳΒͪͳͼͬͳͳͺΒͰͯͳͪͪ
ͭͻ;
ͺͪ
ͪͳΒͪ ͳ ͲͪΒͰͯͳͪ ͵Βͳ ͼͰΕͪΒ; ͵ͪ͵ ͬͪ͵ͬͪ ͭͶͫͪͶͳͲͪͳΒͪ ͺͻͰͯͼͽͪͬΓͪ ͺͻͰͽΔ; Δͳͬͷ
ͳͯͰͽͳͽͰͽ;i 5PVSBJOF
ͼͽͻ
͇ͽΒͰ
ͷͰΌ;ͽͳͷ
ͺͻͳͶͳͳͲͬͰͼΒͰͼͽͰͯͪͯͪͪͼ
;ͼͪͬͻͰͷͰͷͼͬͰͽ;99*ͬͰ͵ͪ
ͳΒͪΒͰ
ͯͻ;ͭͪͯͰͰͳΒͪͪͳͲͷͪ͵;
ͽͰ͵ͷͱͰͯͪͼͰͭͬͻͳͰ͵ͷͺͻͰͼ;
ͯͻ;ͽͬͰΒͺΒͪͬͳ
͵ΒͪΒͰ
ͺͽͺ;ͳͲͶͬͪͪ͠ΒͰ͉ͳͰͻ;ͽͬͻͯͳͯͪtͺͼͽͪΒͰͼͬͰͽͰͱͰͪΕͳͫͳͶͽͪ;ͼͬͰͽ;ͽ ͳΒͰ
ͯͽͪ͵;ͽ ͭͶͫͪͶͳͲͪͳΒͷi 3JU[FS
ͼͽͻ
̹ͪ;ͷͪ ΒͰ ͬͻͶ ͺͻͰͳͲ ;ͽͬͻͯͳ ͯͪ ΒͰ ͽ
Ͳͪͽ ͽ tͯͪ ͫͳ ͷΕ ͷͭͶͪ ͼͶͫͯ ͽͰΕͳ
ͪ ͼͬͰͽ; Ͱ ͼͷͰ ͫͳͽͳ ͭͻͪͯͪ
ͫͪͻͳΒͰͻͪ
;ͽͬͻΌͰͳ
ͭͻͪͳͪ ͳ ͵ͽͻͶͳ ͽͪͪ͵ͪi Bauman
ͼͽͻ
͵ͼͽͪͽ;Β;Εͳ
ͺͻͳͽͷ
͵ͪ͵ ΒͰ ;ͺͻͪͬ
ͿͶ;ͳͯͼͽ tͭͶͪͬͳͳͲͬͻͳΒͪͷͼͽͬiͼͪͭͰͳͰͺͫͰͯͳͬͼͽͳͬͰͶͳ͵ͳͼͳͶͪͳ;͵ͪͲ;Β;Εͳ͵ͪ͵ͼ;Ͳͪ
ΔͳͺͼͰͫtͽͰͻͳͽͻͳΒͪͶ;͵ͻͰΔͰͰͬͻͼͽͰͷͻͰͱͰiͺͻͰͺͻͰ͵Ͱ͵ΒͰͽͻͰͫͪ;͵Ͷͳͽͳ ́ͼͽ
͈ͳ;ΕͳͲͪͺͪͯΔͪͽͬ;
ͽͰͱΔͳͲͪͺͻͿͳͽͷͳͭͶͫͪͶͷ͵ͪͺͳͽͪͶͳͲͷ;
ͼͶͳΒͰ;ͽͬͻͯͳͳ
4
̸;ͽͻͬͭͻͪͯͪ ͼͷͪͽͻͪͯͪΒͰͽͰͻͷͳ ͺͻͳͬͶͪͼͽ
͵ΒͳΒͰ;ͺͽͻͰͫͳ̹ͱͰͱͳͼ͵ͳ
ͼͪͷ Ͱ;ͿͰͷͳͲͪͷͲͪ
ͳͯ͵ͽͻͳͪͳΒ;
ͺͽͼͰͪͷͰͻͳ͵ͳ͵;Ͷͽ;ͻͳͷͯͰͶͰ;ͯͳ͵ͪΒͰͯͪͯ ͬͰΕ͵ͪΒͰͯͳͳ
ͼ;ͺͰͻͳͻͳ.
975
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
̀ͳͬΒͰͬ t͢Ͱͷ; ͼ; ͺͽͻͰͫͳ ͺͻͳͻͯͳ ͻͰͼ;ͻͼͳ
ͽͻͱͳͽͰ ͻͫͪ
ͼͿͰͻͰ Ͳͪ ;ͶͪͭͪΔͰ ͵ͪͺͳͽͪͶͪ
ΒͰͬͽͳͪͻͪͯͪͼͪͭͪ
ͳͲͬͻͳͰͰͻͭͳΒͰ
ͳͽ;ͼͬͰͬͰΕͰͷͼͽͰͺͰ;̸ͷͭ;ΕͼͽͳͲͪͬͳͼ;ͫͰͲ
ͭͻͪͳͰ̀ͪ ͬΒͰͺͽͻͰͫͪͰͶͪ ͺͶͪͰͽͪi ̀ͳͬΒͰͬ
ͼͽͻ
̹Ͱ͵ͪͷΒͰ
ͪͺͻͳͷͰͻ;
Ͱ͵Ͷ͵ͳ ͺͻͷͰͪ ͳ ͻͳͲͳ͵ͪ ͵Βͳ tͺ͵ͪͲ;Β; ͳͷͪͰͽ; ͽͰͯͰͳΒ; ͵ͪ ͭͶͫͪͶͳͲͪͳΒͳi ̹Ͱ͵
ͼͽͻ
ͲͪͺͻͪͬͯͰͷͼͽͻͳͻͪ͵ͪ͵ͼͰͶ͵ͪͶͳ Ͱ͵Ͷ͵ͳͺͻͫͶͰͷͳͺͶͪͰͽͪͻͳͲ;Β;
ͭͶ
ͫͪͶͳͲ;Β;t͇ͳͼͰͺͻͬͶͪͰͳͼͺͯͭͻͪͳͪ͊ͪͯͻͱͪΒ͵ͳͼͰͶͳͰ;ͬͪͲͯ;;ͰͪͭͻͳͲͪͼͪͷͼ͵;Ͷͺ
ͽ;ͻͰ ͳ ;ͷͰͽͳ͵ͪ ͫͶͪͭͪ
Ͱͭ ΒͰ ͬͰΕ ͯͪͬ ͯͰͲͳͽͰͭͻͳͼͪ ͼͪͬͻͰͷͰͰ ͪͻͳͼ͵Ͱ ͫͪͻͳΒͰͻͰ ́ ;
̓ͪͪͯͳ ͼ; ΒͰͲͰͻͪ ͺͼͽͪͶͪ ͵ͳͼͰͶͪ
ͪ ;ͷͰ ;ͷͳͻ; ͪ͵ ͪ ͼͰͬͰͻͳͷ ͻ;ͫͬͳͷͪ ͊͵ͪͯͳͪͬͳΒͰi
́ͼͽ
ͼͽͻ
͊ͬͪ͵ͪ͵
ͳͪ͵ͼ;ͬͳͺͻͳͷͰͻͳͬͰͷͪͯͫͻͳ
ͪͳͲͬͰͯͰͳͲͪ͵Γ;ͳͪ;
ͪͻͭ;ͷͰͽͬͪͳ
ͺͼͽΒͰ ͳ ͷͭͳ ͯͻ;ͭͳ ͵Βͳ ͼͰ Ͱ Ͱ͵ͼͺͶͳͳͻͪΒ; ͽͶͳ͵ ; ͶͳͽͰͻͪͽ;ͻͳ
͵Ͷͳ͵
ͼͪͱͯͰͶ;ΒͰΔͳͬͪͷΕ;ͺͻͪ͵ͼͳ͋ͪ͵ͪͬΒͰ ͼͶ;ͪΒͼ͋ͰͼͶͳͳͷͺͻͪͶͪͼͳͷͪͪͳͲͷͰͳͰ
ͰͶͰ͵ͽͻͳͰͼͽͻ;ΒͰͳͻͪͯͳͽͪͶͪͼͪ
͈;ͺͳͬͳͷ͵ͪͶͰͷͳͷͪ͵Βͳͼ;ͷͭ;ΕͳͶͳͽͰͶͰͿͼ͵;͵ͷ;
ͳ͵ͪͳΒ;ͳͲͷͰΌ;̾ͬͻͺͰͳ̸ͷͰͻͳ͵Ͱ
ͪͺͽͷͳͳͷ͵Βͳͼ;ͰͳͲͫͰͱͳ͵ͪͯͪͼͰͬΒͽͰͷͳͻͪͼ
ͺͻͪͬΓͪ
͵ͪͽͼ;ͽ͵ͻͳΕͰͽͰͶͰͬͳͲͳΒͰ
ͷͫͳͶͰͽͰͶͰͿͳΒͰͳͳͽͰͻͰͽͪ
͵Βͳͼ;ͳͽͰͲͳͬͳͻͪ
Ͷͳͽ;͵ͷ;ͳ͵ͪͳΒ;ͳͽͯ͊ͬͰͬΒͰͬͯͳͶ͵ͪͽͷͰͯͪͼͰͶ͵ͪͶͺͬͶͪͳͺͻͰͯͭͶͫͪͶͳͷ͠Ͱͻ
Γ;ͯͳͼ;ͼͪͲͪͬͪͶͳͰͷ;ΔͳͬͳͺͻͰͳͳͼ;ͳͼͪΔͪͶͳ́ͽͪͼͪͲͪΔͪͼ;ͼͬͪ͵ͪ͵ͯͰͶͬͪͶͪ
ͪΔͳ́ͫΒͰ͵ͽͳͬͳͼ;ͫΒͰ͵ͽͳͬ
͍ͽͭͻͪͿͳΒͪ̓ͷͺΒ;ͽͰͻͳͳͽͰͻͰͽ͵ͻͳͼͽͰͼͰ
ͪ͵ͳ;͈ͰΕ͵ΒͺͪͽͻͳΒͪͻͳΒͳ
͑;ͬͪ͵ͬͳΕ
ͼͽͻ
5
5
͍ͽͭͻͪͿͳΒ;ΒͰͼͳͷͳͪ;ͽͻͬͭͻͪͯͪ;Β;;
͵ͪͯͪͼ;;ͰͼͳͳͷͰΌ;ͪͻͯͰͪ;Ͱ͵ͿͰͻͰͳΒͰ
t̻ͶͫͪͶͳͲͪͳΒͪͳͯͰͼ;ͬͰͻͰͳͲͪͳΒͪi
͵Β;ͼ;ͻͭͪͳͲͬͪͶͳ͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳ
ͽͳͳ
̓ͼͬͼ͵ͪ ͅͳͽͻͬͳͪ
͊ͻͺͼ͵ ͼͳͶ͵ ͯͻ;ͽͬͳ ́ͼͽͳͽ;ͽͲͪ ;ͺͻͰͯͺͻͪͬͳͲ̹Ͱͭͻͪͯͪ
ͫͳͶͪͲͳͶͳͼͻͺͼ͵ͰͷͪͪͼͽͳͻͰͪ̓ͼͬ;ͳͅͰͽͳΒͳ̽ͼͪͯͪΒͰͫΒͪͬΓͰͪΒͰͯͪͺ;ͽ
;ͪΒͷͭͻͪͿͳΒͳ
͵ΒͪͼͰͫͪͬͳͺͳͽͪΔͳͷͪͽͻͪͲͳͳΒͰ
̸͉͇̺̺͇̺͌͑͑͌̓́ͣ: ̓ͿͶͳ͵ͽͭͶͫͪͶͭͳͭͶ͵ͪͶͭ...
̸͵
ͯͪ͵ͶͰ
;ͲͷͰͷ;ͫͲͳͻͯͪΒͰͯͪͪͼͬͰͷͪͷͪͶ– ͭͽͬͳͷͪͶ– ͪ;ͽͷͳ
ͳͲͶͬͪ
ͳͺͻͰͼͪ͵ΒͳͼͰͯͬͳΒͪΒ;
ͪͯͪͳͼ;ͺͯͰ͵ͳͷ;ͽͳͪΒͰͷͼͽͪͽ͵ͪͬͰͪͼͽͬͪ
ͯͪͪͷͼͰ
ͳͳͯͪͶ͵ͪͶ– ;ͲͪͰΔ;ͳͲͶͬͪ
ͺͪͻͽͳ͵;Ͷͪͻ– ͭ;ͫͳͽͻ͵;
̽ͻ;ͭͳͷͻͰͳͷͪ
͵ͪͺͲͳͽͭͶͫͪͶͷ
ΒͪͬΓͪͼͰͭͶ͵ͪͶ͋ΒͰͬͳ͵ͬͪͶͳͽͰͽ
ͺͻͳͶͪͭΌͪ
ͬͪΔͰ ;ͳͬͰͻͲͪͶͭ Ͷ͵ͪͶͳͷ ͺͻͪ͵ͼͪͷͪ ̓ͪ͵ ͳ ͉ͫͰͻͽͼ ͳͼͽͳͰ
ͺͻͳͶͳ͵ͷ ͵ͼͽͻ;͵ͳΒͰ
ͽͰͻͷͳͪͭͶ͵ͪͶͳͲͪͳΒͪ;ͲͰΒͰ͵ͪͺͻͰͷͳͼ;ͽtͯͪͻͰͳͳͷͪΒ;ͼͪͭ;ͯͪͷͰΔͪΒ;ͼͬͰͽi 3PCFSUTPO
ͼͽͻ
ͅͱͯͪͽͪͻͰͳΒͰͺͻͷͰͳͶͪͼͬͰͽ
ͪͶͳΒͰͼͬͪ͵ͪ͵ͯͻͪͲͳͶͪͼ;ͽͳͼ͵;ͺͻͷͰ;
͵ΒͪͼͰͯͭͯͳͶͪ; ͼͬͰͽ;́ͪ͵͉ͳͰͻͭͻͪͯͳͼͺͼͽͬͰ;ͽͰͻͳΒͳͭͻͫͪͶͳͲͪͳΒͳ HSPCBMJ[BUJPO
ͺͻͳͲͪΒͰ͵ͪ͵ΒͰͭͶ͵ͪͶͺͼͶͰͯΔͳͫͶͳ͵ͭͪͽΒͰͪΒͳͼͽͻͪΒͳΒͰ;Ͷ͵ͪͶͷt͋Ͳͪͳͯͪ
ͫͳͽͳͼͽͪͳͶ͵ͪͶͭͼͽͪΒ;;ͭͶ͵ͪͶͷi 3JU[FS
ͼͽͻ
ͅͰΌ;ͽͳͷ
ͰͽͻͰͫͪͲͪͫͻͪͬͳ
ͽͳͪ͵ͺͻͳͼ;ͽͼͽͫͰͽͰͯͰͳΒͰ͵Β;ΒͰ͉ͫͰͻͽͼͳͲͻͪͲͳ͵ͪͭͶ͵ͪͶ͋ͪ͵ͺͻͳͼ;ͽͼͽͫͳ
ͼͰͷͭͶͪͳͲͻͪͲͳͽͳͳ ͵ͪͶ͵ͫͪͶ̀ͪͺͻͪͬ
ͭͶ͵ͪͶͳͶͳͶ͵ͫͪͶ ΒͰͼͽͰ
; ͽͪ͵ͬͷ ͼͬͪͽͪΔ;
ͼͪͷ ͷͰͻͪ ͺͻͳͼ;ͽͼͽͳ ;ͳͬͰͻͲͪͶͭ
ͯͼ ͺͪͻͽͳ͵;Ͷͪͻͭ
ͯͷͳͪͳΒͰ ͭͶͫͪͶͭ ͳͶͳ
ͯͷͳͪͳΒͰͶ͵ͪͶͭ
ͺͻͰͳͲͳΒͰͯͬͰ͵ͻͪΒΔͰͽͪ͵ͰΒͰͯͭ͵ͽͳ;;ͷͪ͵ΒͳΒͰͯͪͪͷͰͼͽ
Ͷ͵ͪͶͭͭͅͶͫͳͼͰͻͰΕͳͯͪͼ;ͭͶͫͪͶͳͶ͵ͪͶͼͪͷͳͯͰͪͶͳͽͳͺͬͳ
ͪͯͪͼ;ͭͶ͵ͪͶͳ
Ͷ͵ͫͪͶ ͼͽͬͪͻͰ ͷͰͻͰ ͵͵ͻͰͽͰ ͺͻͳͼ;ͽͼͽͳ ͬͳ ͳͯͰͪͶͳ ͽͳͺͬͪ ; ͯͻ;ͽͬͰΒ ͺͻͪ͵ͼͳ
͊Ͱͷ ͽͭͪ
ͯͼ ;ͳͬͰͻͲͪͶ–ͺͪͻͽͳ͵;Ͷͪͻ
ͭͶͫͪͶ–Ͷ͵ͪͶ
ͭͶ͵ͪͶ–Ͷ͵ͫͪͶ
ͷͻͪ ͼͰ
ͺͼͷͪͽͻͪͽͳ;ͼͬͷͯͳΒͪͶͰ͵ͽͳ͵ͷͺͻͱͳͷͪΔ;́ͲͭͶͰͯͪͶΒͰͯͪΒͰͺͻͺͻͫͶͰͷ̓ͼͬͪͳͅͰͽ
ͳΒͰͶ͵ͪͶͳͺͻͫͶͰͷ
ͯͪͫͳͺͽͷͺͼͽͪ;ͽΒͷͰͻͳͭͶͫͪͶͪͯͪͭͽͬͯͪͰͷͪͯͻͱͪͬͰ͵ΒͪͼͰ
ΔͳͷͰͳΒͰͫͪͬͳͶͪͳͶͳͼͰΔͳͷͰͰͫͪͬͳ7 ͼͷͪͽͻͪͶͼͰͯͪΒͰͽͲͬͰͲͪͬͳͼͼͽ̓ͼͬͪͳͅͰͽͳΒͰ
ΒͰͯͳͼͽͬͰͼͶ;ͪΒ ͺͪͻͽͳ͵;ͶͪͻͳͽͰͽ
ͪͳͼͺͼͽͪͬͳͶͼͰͯͪͼ;;ͺͻͪͬ;ͫͳͶͳ ͳ͵Βͳͼ;ͽͬͻͯͳͶͳͯͪ
ͼ;ͻͷͰͷͰΌ;ͪͻͯͭͺͻͪͬͪ;ͳͬͰͻͲͪͶͰ
ͫͪͬͰͲ;Β;ΕͰͲͪͼͬͰͳͯͪΕͰͼͶ;ͪΒ̓ͼͬͪͫͳͽͳͺͯͶ
ͭͪͲͪͼͬͰͼͰͺͪͻͪͽͳͼͽͳ͵Ͱͺ͵ͻͰͽͰ;ͼͬͰͽ; 9 ͆ͰͷͪͫΓͰͺͽͬͻͯͰͯͪΒͰͬͫͳͶͽͪͯͺ͵;ͪΒͪ
ͼͰͰͼͳΒͰ̓ͪͽͪͶͳΒͰͯ͑ͺͪͳΒͰ́ͲͬͭͪͼͰΒͪͼͬͳͯͳͯͪΒͰΒͰͯͺͳͽͪΔͰ͵ΒͰΒͰͫͳͶͶ͵ͪͶ
ͪΒͺͻͰͭͶͫͪͶͳͲͬͪ
ͪͶͳ͵ͪͯͪΒͰͺ͵;ͪͯͪͼͰͺͻͰͯͼͽͪͬͳ͵ͪΒͰͯͳͼͽͬͰ
ͯͪ͵ͶͰͺͪͻͽͳ
͵;Ͷͪͻ
ͪΒͬͳͰ͵ͪͭͶ͵ͪͶ
10 ͳͼͺͼͽͪͬͳͶͼͰͯͪͽͪ͵ͪͬͼͶ;ͪΒͯͰͶ;ΒͰͶ͵ͫͪͶͷͼͪͭͷͳͪ
ͯͻ;ͭͰͼͶͳͰͼͶ;ͪΒͰͬͰ; ͼͬͰͽ;
;ͽͳ;ΕͳͪͽͼͰͼͷͪͽͻͪͶ;ͳͬͰͻͲͪͶͷͻͷͷ11
́ͷͪΒ;Εͳ;ͬͳͯ;ͬ;ͺͻͷͰ;͵ΒͪΒͰͪͼͽ;ͺͳͶͪ;ͼͪͬͻͰͷͰͷͼͬͰͽ;
ͷͻͪͷͯͪͺͼͽͪͬͳͷ
ͺͳͽͪΔͰ ͷͱͰ Ͷͳ ͼͳͶͭͳΒͪ
͵ͪ ͪ;͵ͪ
ͯͪ ͼͰ ͯͪͪͼ ͯͻͱͳ ͳͼ͵Γ;ͳͬ ͪͳͪͶͳ ͵ͬͳͻͪ
͇ͯͭͬͻΒͰͰͭͪͽͳͬͪt̻ͶͫͪͶͪͼͳͶͭͳΒͪͷͻͪͫͳͽͳͳͲͭͻͪΌͰͪͪͯͳΒͪͶͭ;ͳͲͷͰΌ;ͺͪͻͽͳ͵;
Ͷͪͻͼͽͳ
ͺͼͰͫͳͺͪͻͽͳ͵;Ͷͪͻͼͽͳ͵ΒͰͼ;ͳͲͪͲͬͪͰͯͻ;ͽͬͰͳͷͺ͵ͻͰͽͳͷͪ
ͪͶͳͰͼͪͷ
Δͳͷͪ ͈ͻͰͷͪ ͽͷͰ
ͼͳͶͭͳΒͪ ͽͻͰͫͪ ͯͪ ͼͶ;͵;ΒͰ ͯͻ;ͽͬͰͰ ͺ͵ͻͰͽͰ
ͪͶͳ ͳ ͯͪ ͯͪΒͰ ͭͶͪͼ
t;;ͽͻͪΔͰͺͳͽͪΔͰ͊ͻͫͳΒͰͳ͠;ͭͼͶͪͬͳΒͰi
7
tͺͳͽͪΔͰͪ;ͽͻͳͽͰͽͪͷͰΌ;ͪͻͯͰͲͪΒͰͯͳͰi
͇ͬͪ͵ͪͬͼͽͪͬͼ;Ͳͪͼͽ;ͺͪͶͰ;ͭͶͪͬͷͲͰͷΓͰ̀ͪͺͪͯͪͳͰ͵ΒͰͼͰͪͶͪͲͰ;ΔͳͬΒͺͶͳͽͳ͵Βͻͫͳͽͳ͵ͪ
ͼͪͽͰͶͳͽͳ.
9
͇ͬͪ͵ͪͬͼͽͪͬͼ;Ͳͪ;ͲͰͶͰ͉;ͼͳΒͪͳ̓ͳͪ
͵ͪͳͰͯͻͱͪͬͰ͵ΒͰͳͼ;ͺͻͳͲͪͶͰͽͲͬ͵ͼͬͼ͵;ͰͲͪͬͳͼͼͽ
10
tͅͰΌ;ͪͻͯͪͲͪΒͰͯͳͪΒͰ͵͵ͻͰͽͳͽͰͻͬͰͳͼͪͶͪͻͪͯͳͲͪͽͳͽͰ;ͳͬͰͻͲͪͶͳͬͻͰͯͼͽͳi
͵ͪ͵ͼ;
ͽͪͯͪͽͬͻͯͳͶͰͯͻͱͪͬͰ̸͇͆͋
ͭͶͪͬͳͼͺͲͻͳͬͰtͰͲͪͬͳͼͼͽͳi
11
͈ͻͳͳͺͰͺͻͷͰΔͳͬͼͽͳͭͻͪͳͪ.
977
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͳͼ͵Γ;Ͱͳͷͪ ̻ͶͫͪͶͪͼͳͶͭͳΒͪͼͽͭͪͳΒͰͼͪͷͼͳͶͭͳΒͪͯͻ;ͽͬͪ ͬͰΕͳͼͳͶͭͳΒͪ;
ͯͻ;ͽͬ;
ͺͻͰͺͲͪΒ;ΕͳͷFͼͽͼͳͶͭͪ͵ͪͪ;ͳ͵ͪ;ͺͶͪͰͽͪͻͷ͵ͽͰ͵ͼͽ;̸Ͷͳ
ͼͳ
ͶͲͳͰͷͪΒ;ͷͰͼͽͼͪͷͪͺͶͪͰͽͳ
ͬͰΕͳ;ͳͼͽͻͳΒͳ͊;͵ͰͼͳΒͪͽͪͶͪͼͪͯͬͰͶͪΒͰͯͼ;͵ͰͼͳΒͰ
ͼͳͶͭͳΒͰ – Ͱ ͪ ͲͪΒͰͯͳͪͷͪ ͲͪͼͬͪͰ
ͯͻͱͪͬͰͽͻͳͰ ͳ ͭͶͫͪͶͰ ́ͼͽͻͪͱͳͬͪΔͰ
ͯͻ;ͽͬͰͳͺ͵ͻͰͽͪ ΒͰͽͪ͵ΌͰͳͼͽͻͳi #VSBXPZ
ͼͽͻ
͇ͯͻͰΌ;Β;ΕͳͯͪΓͰ ͳͷͰͫͳ
ͽͻͰͫͪͶͯͪͼͰͫͪͬͳͭͶͫͪͶͪͼͳͶͭͳΒͪ
̹;ͻͪͬΒ͵ͼͽͪͽ;ΒͰ͵ͪ͵ͫͳͪͽͻͰͫͪͶͯͪͫ;ͯͰͳͼͳ
ͶͭͳΒͪͲͪͯͻ;ͽͬ
ͫͻͪͰΕͳͺͲͳͳΒ;ͳͬͳͶͭͯͻ;ͽͬͪ ;ͯͼ;ͺͻͰͷͪͽͻͱͳͷͿ;ͯͪ
ͷͰͽͪͶͳͲͷ;
ͽΒͰͼͳͶͭͳΒͪͳͳͳͶͪ͵ͻͲͼͬΒ;ͳͼͽͻͳΒ; #VSBXPZ
ͼͽͻ
͇ͬΒͪͼ
;͵ͪͲ;ΒͰͪͪ͵ͳͪͶͳͼͽͳ͵;͵ͷͺͰͽ;͵Β;ͼͳͶͭͳΒͪͽͻͰͫͪͯͪ ͳͭͻͪ;ͯͻ;ͽͬͰͳͷͺͻͷͰ
ͪͷͪ
́ͲͼͬͰͭͪͬͭͪͼͶͰͯͳͰ͵Ͷͳ͵Ͳͪ͵Γ;ͪ͵ͪ
͆ͪΒͺͻͰ
ͬͪͱΒͰͼͬͪͽͳͽͳͯͪͭͶ͵ͪͶͳͲͪͳΒͪͫ;ͬͪͽͪͼͬͪͺͯͻ;Βͪͯͻ;ͽͬͪ
ͰͼͪͷͰ͵
ͷͳΒ;́ͼͽͬͪͱͳͳͲͪͭͶͫͪͶͳͲͪͳΒ;
͵Βͪ ͼͰͰͷͱͰͼͬͰͼͽͳ ͪͳͯͰͶͭͳΒ;ͭͶͫͪͶͳͲͷͪ ͵Βͳ
Ͳͪͳ tͳͼͽͳͼ͵ͳͳͷͺͰͻͳΒͪͶͳͲͪͷͰ͵ͷͳΒͰ
ͭͯͰ͵ͷͺͪͳΒͰͲͪͽͰͬͪΒ;ͼͬͰ;ͼͶͬͰͺͯ͵Βͳͷͪ
Ͱͷͭ;ͯͪͺͽͳͷͳͲ;Β;ͼͬΒͰͳΓͰͬͰi #FDL
ͼͽͻ
̈́͵ͪͶ
;ͼͷͳͼͶ;ͳͲͶͬͪ
ͪ;ͽͷ
ͺͼͰͫ;ͽͰͻͳͽͻͳΒͪͶͷͲͪͰΔ;
ͪͺͻͪͭ;ΒͰ
ͳͰͲ;Εͪ
͋ͽͶ͵ͪͶͳͰͲͪͬͪͺͻͰͯͪͳͷͳͷͪ
ͰͲͪͳͳͯͪͺͽͺ;ͺͻͰͼͽͪΒͰͯͪͺͼͽΒͳ
ͼͰͽͻͪͼͿͻͷͳͰ̈́͵ͪͶͯͫͳΒͪͯͻ;ͭͰ
ͬͰͫͶͳ͵ͰͳͯͳͷͰͲͳΒͰ
ͯͻ;ͭͪͳΒͳͼͪͯͻͱͪΒͰͭ
ͽͭͪΒͰͳͷͪͶ͵ͪͯͪͼͰͪͪͭͰͰͻͪͳΒͪͻͯͳͶͪͳ͵ͪͯͪͼ;ͱͳͬͰͶͳͪͳͺͻͰͳ̽ͻͱͪͬͪΒͰͳͷͪͶͪ
ͼ;ͬͰͻͰͼͽ
ͪ ͯͪͪͼ ΒͰ ΔͰ ͼ;ͬͰͻͰͳͽͰͽ ͭͻͪͳͰ12 ͪͶͳ ͼͰ ͳͲ ͽͭ ͭͻͪͳͰͭ ͼ;ͬͰͻͰͳͽͰͽͪ
ͻͪΌͪΒ;ͬͰͯͻͱͪͬͰ
ͳΒͳΒͰͼ;ͬͰͻͰͳͽͰͽ
ͽͪ͵ΌͰ
ͭͻͪͳͰ͈ͻͳͽͷ
ͯͻͱͪͬͪͳΒͰͺͻͰͼͽͪͶͪͯͪ
ͺͼͽΒͳ͇ͪͺͼͽΒͳ;ͬͳͷͫͶͳͳͷͪ
ͺͽͬͻΌ;Β;Εͳͽͪ͵ͷͪͻ͵ͼͳͼͽͳ͵;ͽͰͲ;ͼͬΒΒͳͼͽͻͳ
ͼͽͳ ͆ͪͪ ͵;Ͷͽ;ͻͪ
ͽͻͪͯͳͳΒͪ
ͬͰͻͪ
ΒͰͲͳ͵ ͺͯͶͱͳ ͼ; ;ͽͳͪΒͳͷͪ ͵Βͳ ͼ; ͳͲͬͪ Ͷ͵ͪͶͭ
ͺͻͼͽͻͪ
ͽ;ͽͳͰͪΔͳͬͺͻͪ͵ͽͳ͵ͬͪΔͰ̻Ͷ͵ͪͶΒͰͽͼͰͲͫͳͬͪ;ͺͻͪ͵ͼͳ
ͭͯͰͼͰ
;ͳͬͰͻͲͪͶͽͰͶͽͬͻ;ΒͰ͵ͻͲͺͪͻͽͳ͵;Ͷͪͻ
ͯͰͶͳͷͳͼͰͺͻͳͶͪͭΌͪͬͪΒ;Εͳͺͪͻͽͳ͵;Ͷͪͻͷ
̻ͶͫͪͶͺͼͽͪΒͰͭͶ͵ͪͶͯͪͫͳͼͽͬͪͻͳͶ;ͽͳͪΒͪͽΒͰͯΒ;ͰͼͷͪͽͻͪͶ͵ͪͶ
ͳͷ ͰͼͪͷͽͰͻͳͽͻͳΒͪͶ
ͪͶͳͳ;ͽͷͼͷͳͼͶ;
͋ͳͷͰͼͰͶ͵ͪͶͲͪͪΒͷͰΔͪ
ͯͳͰͲ;
Ε̸ͪͶͳ;ͽΒͽͻͪͼͿͻͷͪͳΒͳ
ͳͶͳ͵ͻͲΔ;
;ͽͳͰͳͪ;ͳͬͰͻͲͪͶ
ͷͰΔͪΒ;Εͳͭͪͼͪͭͷ
ͼͬͭ ͯͰΒͼͽͬͪ ̈́͵ͫͪͶ ΒͰ ͬͰΕͪ ͷͰͻͪ ͽͭ ͺͻͳͶͪͭΌͪͬͪΔͪ ͵Βͪ
; ͯͻͰΌͰͳͷ ͼͳͽ;ͪͳΒͪͷͪ
ͷͱͰ
ͲͪͪΒͯͪ;ͽͳͰͪͷͰΔͪΔͰͭͶͫͪͶͭ ;ͳͬͰͻͲͪͶͭ
̻Ͷ͵ͪͶͳͶ͵ͫͪͶͼͰͺͻͱͳͷͪΒ;
ͫͪ
12
̀ͪͺͻͪͬ
ͭͻͪͳͰͼ;ͬͰͻͰͳͽͰͽͳͳΒͰͼ;ͬͰͻͰͳͽͰͽ
ͽΒͰ;ͽͰͻͳΒͳͯͻͱͪͬͰͳͺͻͪͬͪͯͪͬͻͪͲΒͪΔͰ
ͺͳͽͪΔͰ ͅͰΌ;ͽͳͷ
ͺΒͪͷ ͼ;ͬͰͻͰͼͽͳ ; ͼͪͬͻͰͷͰͷ ͼͷͳͼͶ; Ͳͪͺͻͪͬ ͼͰ ͵ͻͳͼͽͳ ; ͲͪͰΔ; ͭͻͪͳͰͰ
ͼ;ͬͰͻͰͼͽͳ
͵ͪ͵ͯͼͺΓͪ ͺͻͰͼͬͰͭͪͷͰΌ;ͪͻͯͳͷ;ͭͬͻͳͷͪ
ͬͪͱͰΕͳͷͻͷͪͷͪͷͰΌ;ͪͻͯͭͺͻͪͬͪ
ͳ ͪͯͶͰͱͼͽͳͷͪ ͵ΒͰ ΒͰͯͻͱͪͬͪ ͺͻͰͰͶͪ ͪ ͪͯͪͳͪͶͰ ͽͬͻͰͬͳͰ
ͽͪ͵ ͳ ͳͲ ;;ͽͻͪ ͻͪͲͬΒͰͷ ͳ
ͯͰͶͬͪΔͰͷͻͭͪͳͲͪͳΒͪͳͬͳͶͭͯͻ;ͽͬͪ
͵ΒͰͼ;ͪͼͰͫͰͺͻͰ;ͲͰͶͰͺΒͰͯͳͰͿ;͵ͳΒͰ͵ΒͰͼ;ͻͪͳΒͰQBS
excellence ͼͷͪͽͻͪͰͯͻͱͪͬͳͷͿ;͵ͳΒͪͷͪ
͵ͪ͵ͪͬΒͰͺͻͼͶ;ͪΒͲͪͲͪͽͳͽͷΓ;ͯͼ͵ͳͺͻͪͬͪͽͼ;ͪͼͰͫͰ
ͺͻͰ;ͲͰͶͰͰ͵Ͱ̺͇͆
.
̸͉͇̺̺͇̺͌͑͑͌̓́ͣ: ̓ͿͶͳ͵ͽͭͶͫͪͶͭͳͭͶ͵ͪͶͭ...
ͳͲͻͪͱͪͬͪΒ; ͷͰͻ; ͵ͺͻͳͼ;ͽͼͽͳ
͵ͽͳ;;ͷ ͪ ͵ͷͰ ͷͱͰͷ ͷͰͻͳͽͳ ͺͻͳͼ;ͽͼͽ ͭͶͫͪͶ
ͭͶ͵ͪͶͭ
͈ͳ;ΕͳͭͶͫͪͶΒͼͳͶͭͳΒͳ
̹;ͻͪͬΒ ;͵ͪͲ;ΒͰͯͪͪ
ͺͻͰͼͬͰͭͪ
ͽͻͰͫͪͯͪͺͻ;ͪͬͪ
ͯͻ;ͽͬͰͰ ͻͭͪͳͲͪͳΒͰ ͺͪͻͽͳΒͰ
ͼͳͯͳ͵ͪͽͰ
̺͇͆
ͺͻͯͳ;
ͪͶͳ ͼͪ ͼͽͪͬͳͽͪ ͳͬͳͶͭ
ͯͻ;ͽͬͪ
ͯͪ ͪ ͫ;ͬͪͽͪ ͳ ͺͶͳͽͳ͵; ͼͳͶͭͳΒ; ͵Βͪ ͽͻͰͫͪ ͯͪ ͼͰ ͫͪͬͳ ;ͽͳͪΒͰͷ ͳͬͳͶͭ
ͯͻ;ͽͬͪͪͯͻͱͪͬ;
ͯͪͺͻ;ͪͬͪͳ;ͽͳͪΒͯͻ;ͽͬͪͪͽͻͱͳͽͰͳͺͻͳͬͻͰͯ;;ͺͽͰͳͽ͈ͯͻͰͬͪ
ͲͳͶͪͱͰΔͰ ͽͰͻͳͽͻͳΒͪͶͳ ͭͻͪͳͰΔͰ ͵Βͳͷͪ ΒͰ ͵ͪ ͲͪͽͰͬ; ͼͳͶͪ ; ͪͰͷ ͬͻͰͷͰ; ͺͳͼͪ
̹ͪ;ͷͪ
ͷͭ;Ε;ΒͰΒͪͼͳΒͳ;ͬͳͯ;ͭͶ͵ͪͶͶ͵ͪͶͰͯͼͰ
͵ΒͰͬͳͰͰͷͱͰͷͼͺͲͪͽͳͼͪͷ
ͳͲͺͲͳͳΒͰͺͻ;ͪͬͪΔͪͯͻ;ͽͬͰͭͻͭͪͳͲͬͪΔͪ;͵͵ͻͰͽΒͼͻͰͯͳͳ
Ͱ;ͲͳͷͪΒ;Εͳ;ͫͲͳͻ
;ͽͳͪΒͭͶͫͪͶͭͪͶ͵ͪͶͳͶ͵ͪͶͭͪͭͶͫͪͶ̸͵ ΒͰ ͼͳͶͭͳΒͪͪΒͺͽͳΒͪͪ;͵ͪ
ͯͻ;ͽͬ;
ͯͪͭͶͫͪͶͪͼͳͶͭͳΒͪΒͰͼͽͰͬͺͪͻͪͯͳͭͷͪͽͼ͵ͳͺͻͳͼͽ;ͺ͵ΒͳͺͰͻͳͺͳͻͪͳΔͰ
ͳ;ͪͼͽͪΒͪΔͪͼͬͰͽͼ͵ͭͯͻ;ͽͬͪͳͯͳΒͪͶͰ͵ͽͳͼͽ;ͽͳͪΒͪ͵ͪ͵ͽͭͼͬͰͽͼ͵ͭͯͻ;ͽͬͪ;ͪͼͽͪ
ΒͪΔ;ͪͺͪͻͽͳ͵;Ͷͪͻͪͯͻ;ͽͬͪ
ͽͪ͵ͳ;ͽͳͪΒͺͪͻͽͳ͵;ͶͪͻͳͽͰͽͪ ͳͬͳͺͪͻͽͳ͵;ͶͪͻͳͽͰͽͪ
ͳ
;ͪͼͽͪΒͪΔ;
ͪͼͬͰͽͼ͵ͯͻ;ͽͬ;ͪͼͽͪΒͪΔ;
̸̸͉͉̈́́͋̾͋͌
979
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͪͯͅͰͶͫͪ;ͷ
ͅ
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ͯͰͷ͵ͻͪͽͳΒͪͳͼͶͫͯͪͽͻͱͳͽͪ;
ͯͬͪͯͰͼͰͽͳͺͻͬͷͬͰ͵; ̹Ͱͭͻͪͯt͍ͳͶͳͺ̺ͳΔͳΕi
ͪͅͻ͵ͬͳΕ
̽̿
̻ͶͫͪͶͳͲͪͳΒͪͳͳͯͰͽͳͽͰͽͳ̹Ͱͭͻͪͯ͊ͻͺͼ͵ͪͪ͵ͪͯͰͷͳΒͪͫͻͪͲͬͪΔͪ
.D-VIBO
.
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ͅͳͽͻͬͳΕ
͡
͌ͬͻͽͶͭ;ͽͻͪͲͳͳΒͰͭͶͰͯͳͳͲͼͳͶͭͳΒͰͻͪͲͬΒͪ
ͭͰ͵;Ͷͽ;ͻͰͳͭͰͺ
Ͷͳͽͳ͵Ͱ͆ͳ͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͆ͳ;
͈Ͱ;ΒͶͳΕ
ͅ
̻ͶͫͪͶͳͲͪͳΒͪͯͬͪͶͳ͵ͪͼͬͰͽ̹ͪͰͭͻ̻ͪͯ;ͽͰͫͰͻͭͬͪͭͪͶͪ͵ͼͳΒͪ
͈ͺͳΕ
͊
͑;ͬͪ͵ͬͳΕ
͌
t̸͵ͪͯͰͷͳ͵͉ͪͯͷͳͻ̽̈́;͵ͳΕ– ͺͻͰͽͰͪͺͻ;ͪͬͪΔͪͭͶͫͪͶͳ
ͲͪͳΒͰ;͊ͻͫͳΒͳi͋ͰͷͰ 9997***
–390.
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͑;ͬͪ͵ͬͳΕ
͌
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͑;ͬͪ͵ͬͳΕ
͌
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;͚̿;ͻͳΕ
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͉ͪͲͫͳΒͪΔͰ
͠;ͭͼͶͪͬͳΒͰ̹Ͱͭͻͪͯ́ͼͽͳͽ;ͽͲͪͺͶͳͽͳ͵Ͱͼͽ;ͯͳΒͰ
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̓ͼͬͼ͵ͪͅͳͽͻͬͳ͍ͪͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ͌ͳͬͰͻͲͳͽͰͽͪ;͈ͻͳͽͳͳ
̸͉͇̺̺͇̺͌͑͑͌̓́ͣ: ̓ͿͶͳ͵ͽͭͶͫͪͶͭͳͭͶ͵ͪͶͭ...
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͌
t̾ͬͻͺͼ͵ͳ ͳͯͰͽͳͽͰͽ – Β ΕͰ ͷͭ ͬͯͰ ͺͻͽͰΕͳi ̀ͫͻͳ͵ ͻͪͯͬͪ
͍ͳͶͲͿͼ͵ͭͿͪ͵;ͶͽͰͽͪ;͈ͻͳͽͳͳ 9-7
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͑;ͬͪ͵ͬͳΕ
͌
t́ͲͶͪͳͳͲͪͷ͵ͪͻͰͪ͵ͳΒͪͪͭͶͫͪͶͳͲͪͷi
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͇́̈́́͠ͅ͏̸͇̺͑͌͋́ͣͅ1
͌ͳͬͰͻͲͳͽͰͽ;͈ͻͳͽͳͳͼͪͺͻͳͬͻͰͷͰͳͷͼͰͯͳͽͰͷ
;̓ͼͬͼ͵Βͅͳͽͻͬͳͳ
͍ͳͶͲͿͼ͵ͳͿͪ͵;ͶͽͰͽ
̓ͪͽͰͯͻͪͲͪͼͳͶͭͳΒ;
̸̸̻͇̹̈́̈́́̀͏̸́́̈́́͠t̸̸͇͇̓̈́͆́̈́́̀͠ͅ
̸̸͉̻͉̺̽͌͐́́͊̾̽͊͋́͠ͅͅi2
̸̸͊̿̾͋̓ ̽ͪͪͼͪͺͶͭͰͽͰͳͺͻͳͼͽͪͶͳͰͭͶͫͪͶͳͲͪͳΒ;ͻͪͲ;ͷͰΒ;͵ͪͷͯͰͻͬͻͰͷͰͳͶͭͳ͵;
Ͱ͵ͷͼ͵ͳͺͻͰͼͪ͵ΒͳͫͰΕͪͬͪΒ;tͱͳͬͽ
ͼͶͫͯ;ͳͺͽͻͪͭ;ͲͪͼͻͰΕͷi
ͳΒͰͫͶͪͭͯͰͽͳ;ͱͳͬͪΒ;
ͲͰͷΓͰͼͪtͼͽͪͻͳͷͫͭͪͽͼͽͬͷìͪͺͪͯͪͳͲͻͪͱͰͰ;ͼͺͰͷͭͶͫͪͶͳͺͶ;ͽ͵ͻͪͽͪ ͳͶ;͵ͪͬΕ;Γ;ͯͳ
͵ΒͳͼͽΒͰͳͲͪͽͭͪͼͳͼͽͰͷͪ;͵ͷͰͺͲͳͳΒͪ͵ͪͺͳͽͪͶͪ ͼ͵ͶͪͭͶͫͪͶͷͳͻͰΔ;ͳͰ͵ͼͺͶͪͽͪͳΒͳ
Ͱ;ͺͻͰͯͳͬΒͪͪ
ͫͰͲͳͼͽͳͽ;ͳͪͶͭͳͽͰͻͰͼͪͲͪͽͬͪͻͪΔͰͺͳͽͪΔͪͻͪͯͪͳͷͳͭͻͪͳΒͪ
͵Βͪͳ
ͭͶͰͯͼͽͪΒ;;ͯ;ͫ͵ΒͼͰͳͫͻͫͰͲͪͽͻͱͳͽͪ
͵ͽͻͪͼͽͪ͵ͶͳͲͪͽͻͪͳ͵ͶͳͲͬͪͳ
ͭͯͰͬͳ
ͯͻ;ͭͳͻͪͯͰ͵ͪͿͳͲͳ͵ͳͻͪͯͳͳͳͺͻͼͽͳͽ;ͽ͵Ͱ́ͭͻͪͳΒͰͬͪ
ͪͺͻͽͳͬ
ͼͽͪͻͪΒͰ͵Ͷͳ͵ͳͳͷͺͰ
ͻͳΒͪ
tͯͫͻͬΓͻͺͼͽͬi
ͳ͵ͶͳΒͪͶͳ;ͭͬͻͳ
ͶͪͱͳͿͳͪͼͳΒͼ͵ͳͳͲͬͰͽͪΒͳ
ͳͲ;ΌͳͬͪΔͪ
ͺͯͷͳΕͳͬͪΔͪ
ͼͰ͵ͼͳ;ͫͳͼͽͬͪ
ͪͷͰͽͰͳͳͲͫͻͳ
ͷͻͰͱͪͯ;ͭͬͪ
ͬͰͻͪ;͵ͷ;ͳͲͪͷͳͪͪͻͳΒ;
ͼ;
ͽͳͼ͵ ͲͶ
ͺͽͰͳΒͪͶͳ ͽͰͻͻͳͼͽͳ ͉Ͱ ΒͰ ͽͻͪͲͳͳͷ ͵ͶͳΒͪͶͳͲͷ;
͵Βͳ ͯͰͶ;ΒͰ Βͪͬ ͳ
ͽͬͻͰ
ͺͻͺͬͰͯͪ ͪͶͽͻ;ͳͲͪͷ ͳ ͯͳͬͪ ;ͷͪͳͽͪͻͳ ͻͪͯ
ͺͻͰͯͪΒͰ ;ͯͳͷͪ ͷͪ͵ͻͰ͵ͷͳΒͰ ͪ
Ͱ͵ͷͼ͵ͳͷͿͪ͵;ͶͽͰͽͳͷ͎ͪͪͻͬͪͻͯͪ
͐ͳ͵ͪͭͪ
͊ͪͽͳΒͪͭͪ
ͪͶͳͳ̹Ͱͭͻͪͯͪ
͈ͻͳͽͳͰ͉Ͱͽ͵ͼͰͺͻͳͫͰ
ͭͪͬͪͰͶͰͭͪͶͳͷͻͪͯΔͪͷͪ
ΒͰͻͼͳͼͽͰͷΒͰͺͯͰͿͳͳͳΒͳͶͰͭͳͽͳͷͪ͵ͷͫͳͪͳΒͷͿͳͲͳ͵ͭͲͪͬΌͰΔͪ
ͳͬͰͻͫͪͶͰͷͪͳͺ;ͶͪͳΒͰͳͷͪͳͺ;ͶͳͼͪΔͪͼͽͪͽͳͼͽͳ͵ͪͷͪ
͵Βͳͺͽ͵ͻͰͺΓ;Β;ͪͼͽΒͪΔͪͪͪͶͳͽͳͪͻͪ
ͭͶͫͪͶͰͳͷͺͰͻͳΒͰ͊;ͺͽͳͶͼͽͭͶͫͪͶͰͳͷͺͰͻͳΒͰ
;ͯͰͷͰͪͬͳͰͯ;ͪͳͬͪ
ͶͰͭͪͶͳͼͻͰͯͼͽͪ
ͬͪͳ͵͵;ͻͰͽͼͽͳ
;͵ͷͰΒͰ͊ͳͶͳͳΒ;ͷͼ͵ͪͯͶͳͪtͳͼͽ;ͻͰͯͰΓͰΔͰ͈ͰͽͪͭͪiͳͼͳͷͫͶͭͶ
ͫͪͶͳͲͪͳΒͰ
ͪͻoͳͽͳͽͰͻͰͽͻͰͬͶ;ͳΒͰ
ͺͼͻͪͷͳͶͪͫͳͼͽͪͻͰ͵ͶͳͲͪͽͻͰ
ͽͪ͵ͯͪͫͳͳͳͯͪͪͼ
ͯͰͶͬͪͶͳͺͪͻͪͳ
͊ͽͭͪΒͰͪͷͰͻͪͬͭͻͪͯͪͯͪ;͵ͪͱͰͯͪͷͳͬͳͰͳͼͷ͵ͶͳΒͰͽͳͭͶͫͪͶͳͲͪͳΒͰ
ͳͶͳ͵Ͱͻͪ
͵ͶͳͲͪͳΒͰͯͻ;ͭͪͳΒͳͷͼͻͰͯͼͽͬͳͷͪ
ͬͰΕΔͰͳͺͻͳͲͬͯͳ
͉̓͌͐͆̾̾͐́͡ ͭͶͫͪͶͳͲͪͳΒͪ
͵ͶͳΒͪͶͳͲͪͷ
ͯͻ;͵ͳΒͪͼͻͰͯͼͽͬͪ
ͰͭͻͪͳͰ
1
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2
͉ͪͯΒͰͻͰͲ;ͶͽͪͽͳͼͽͻͪͱͳͬͪΔͪ;͵ͬͳͻ;ͪ;ͳͼͽͻͪͱͳͬͪ͵ͭͺͻΒͰ͵ͽͪ́́́t̓ͼͬͳͅͰͽͳΒͪ
ͳͲͷͰΌ; ͪͳͪͶͭ ͳͯͰͽͳͽͰͽͪ ͳ ͰͬͻͳͽͰͭͻͪͳΒͪi ͵Βͳ Ϳͳͪͼͳͻͪ ͅͳͳͼͽͪͻͼͽͬ ͺͻͼͬͰͽͰ
ͪ;͵Ͱ ͳ
ͽͰͶ͵ͭͻͪͲͬΒ͉ͪͰͺ;ͫͶͳ͵Ͱ͊ͻͫͳΒͰ
͇́̈́́͠ͅ͏̸͇̺͑͌͋́ͣͅ: ̻ͶͫͪͶͳͲͪͳΒͪͳͶͳt͵ͶͳΒͪͶͳͲͪͷͯͻ;ͭͪͳΒͳͷͼͻͰͯͼͽͬͳͷͪi
ͭͪͫͅͳͽͳͺͷͰ;ͽͳͫͳͬͰͭ͵Ͳ;Ͷͪ͵ΒͳΒͰͻͫ
ΒͰͯͰͼͽͪͻͰͱͰͰ
ͺ͵ͪͲͪΕ;ͽͳͳͫͭͪͽͪͪ͵ΒͳΒͰͺͽ
ͳΔͰͷͶͪͯΒͼͶ;͵ͳΔͳͳ
ͺ͵ͪͲͪΕ;ͽͳͪΒ;ͭͶͰͯͳΒͰ
ͷͶͪͯͳΕͰ͵Βͳͼ;ͻͫͬͳͫͪͶͰͻͳͪͳΒͰͯͻͺͼͽͬͳΒͰ
ͼͻͪͷͳΒͰͯͯͫͻͬΓͭͻͺͼͽͬͪ
̸̈́͊ͰͰ͵ͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͼͽͻ
;Ͳ;ͺͽͻͰͫ;ͪΒͯͰͶͽͬͻͳΒͰͺͻͺͪͭͪͯͰ
ͺ͵ΒΒ
ͺͻͰͷͪͯͰͿͳͳͳΒͳ
tͼ;ͫΒͰ͵ͪͽͼͰ͵ͻͰΕͰ
;ͺͻͪͬ;;͵ͷͰͬͳͱͰͶͳͽͰ
ͳͲͻͪͲͶͭͪͲͪ͵ΒͳͬͰͻ;ΒͰͯͪͼ;ΔͰͭͬͳ
ͼͺͼͽͬͰͳi
͵ΒͪΒͰͫͳͶͪͼͪͼͽͪ
ͬͳͯͰͬͶͪͯͳͳͯ͵;ͷͰͪͽͪͳͺͯͪͽͪ͵ͪ Ͱͼͪͷ
ͪͷͰͻͳ͵ͰͺͼͶͰͻͪͽͰ͵;Ͷͽ;ͻͰͯͳͺͶͷͪͽͳΒͰ
͊ͪ;ͯͰͻͼ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪ
͵ͪͰ;ͿͰͷͳͲͪͷͲͪͰ͵ͼͺͪͲͳΒ;͵ͪͺͳͽͪͶͳͲͷͪ
ͺͬͻͪͽ͵ͪi;ͲͶͪͽͯͫͪͳͷͺͰ
ͻͳΒͰ– ͼͻͰͯͳ;9*9ͬͰ͵ͪ– ͺͻͳͷͪ;ͽ
ͺͻͰͯͼͽͪͬΓͪͼͰ͵ͪͰͺͬͻͪͽͪͺͻͰͼ
ͫͰͲͪͶͽͰͻͪͽͳͬͰ
ͳͼͽͻͳΒͼ͵ͭͺͻͰͼͪͷͯͰͻͭͬͻͰͷͰͪ
ͳͶͭͳ͵ͰͰ͵ͷͼ͵ͳͺͻͰͼͪ
ͫͻͲͭͻͪͲͬΒͪ͵ͷ;ͳ͵ͪ
ͳͳͳͽͻͪͼͺͻͽͳͽͰͶͭͳΒͪ
͵ΒͳͫͰΕͪͬͪΒ;tͱͳͬͽ
ͼͶͫͯ;ͳͺͽͻͪͭ;ͲͪͼͻͰΕͷi
͵ͻͳ
ͽͳ͵;Β;ΕͳͼͬΒͰͺͻͽͳͬͳ͵Ͱ͵ͪͪͲͪͯͰ Γ;ͯͰͳͺͻͪͬͰͼͪͬͻͰͷͰͰͶ;ͯͳͼͽͰ ͐ͪͭ
ͼͽͻ
͆ͪͷͪͼͰͺͻͰͲͰͽ;ΒͰͼͶͳ͵ͪ͵Βͪͪͼͯ;ͫ͵ͲͪͬͪͻͪͬͪͳͼͺͻͰͪͬͪͯͪͻͪͲ;ͷͰͷͼͽͬͪͻͳ
;͵ΒͳͷͼͰ
ͫͶͪͭͯͰͽͳͭͶͫͪͶͳͲͪͳΒͰͷͻͪΒ;ͺͼͽͳΕͳ
ͽͰͬͯͰͳͷͪͷͼͶ;ͪΒtͶ;͵ͪͬͭ͵ΒͳͺͻͰͯͬͯͳͼͶͰͺͭi
͑;ͷͪͰͻ
ͼͽͻ
͈ͻͰͯͫͭͪͽͳͷͲͰͷΓͪͷͪͼͰ ͺͼͽͪͬΓͪͲͪͯͪͽͪ͵tͰͯ;͵ͪͳΒͰͯ͵ͶͳͰi
ͪ
ͺͻͰͯͼͳͻͷͪͳͷͪtͽͻͪͼͿͰͻͽͰͶͭͳΒͰi͊ͽͬͪͻͪͼͰ
ͺͪͻͪͯ͵ͼͪͶ
ͼͳͽ;ͪͳΒͪ͵ΒͪtͳΒͰͺͶͯ
ͪͳͺͭͻͰͪ͵ͪ
ͰͭͭͽͼͷͼͷͪͽͻͪͶͳͪΒͬͰΕͳͷͪͳͷ;ͼͺͰͼͳͷͪi ́ͼͽ
ͼͽͻ
͌
ͼ;ͽͳͳ
ͼͬͰΒͰͼͬͰͯͰͪͺͻͳͬͪͽͼͽͬͪͻͳͬͪΔͰͺͻͿͳͽͪ
ͪͷͰͽͯͶͭͳΒͳ ͰͼͪͷͰ͵ͷͳΒͰ
tͳͰͻͰͽΒͰͳͭͻͳͼͪͽͳͬͰ͵ͬ;ͲͪͬͳͼͼͽͯͺͻͳͻͯͭͼͬͰͽͪi ́ͼͽ
ͼͽͻ
͉ͪͲͬΒ
ͭͰͼͶ
Β;ͺͰͽ͵;ͯͻ;ͭͰͺͶͬͳͰ99ͬͰ͵ͪ
ͫͳͶΒͰtͽΒͰͪΒͫΓͰͲͪͫͭͪͽͰ
ͪΒͫΓͰΒͰͳͲͪ
ͼͳͻͷͪͰi ́ͼͽ
ͼͽͻ
͋ͳͷͰ ͼͰ ͼͳͻͷͪͰ ͲͰͷΓͰ ͭ;ͻͪΒ; ; tͺͻͳͬͪͽͪΔͰ ͺͻͳͲͬͯͳ
ͷͰͽͯͪͳ ͺͽͻͪ͵ͳͼͽͪͯͪͻͯͪ
͵ΒͳͻͪͲͪͻͪΒ; ͼͬͪ͵;ͷͭ;ΕͼͽͼͪͷͺͷΕͳͳͼͶͪΔͪΔͪͪ
ͬͶͪͼͽͳͽͰͼͪͭͰ͉ͰͲ;ͶͽͪͽͰͭͪͼ; Ͱ
ͪͷͰͻͳͰ͵ͶͳΒͪͶͳͲͪͷͳͫͰͲͪΌͰi ́ͼͽ
ͼͽͻ
ͽͰ
ͻͳΒͰͺͻͰͯͼͽͳͲͪͼͽͪͶͼͽͳͺ͵Βͳͷͪ ͫͳͼͰͰͻͪͲͬͳΒͰͰͲͰͷΓͰͷͭͶͰͳͲͬ;ΕͳͳͲͱͳͬͭͫͶͪͽͪ
ͰͻͪͲͬͳΒͰͼͽͳ
ͺͺ;ͽ ̹ͪͻͪ ͅͳͪ;ͲͰͪ
tͺͬͶͪͰΕͳ ͼͰ Ͳͪ ͼͺͼͽͬͰͳ ͺͰͻͳi ͊;ͫͽͳΕ
ͼͽͻ
͆Ͱ͵ͳͼͷͪͽͻͪΒ;ͯͪͼͪͬͻͰͷͰͪͻͪͲͬΒͪͺͶͳͽͳ͵ͪͷͰΌ;ͪͻͯͳͪͭͰͳΒͪͳͼͰͬͰͻͳͪͳΒͪ
ΒͰͼͽͰͼͪͷt͵ͶͳΒͪͶͳͲͪͷͯͻ;ͭͪͳΒͳͷͼͻͰͯͼͽͬͳͷͪi
ͺͻͰͯͪͬͪΒ;ΕͳͭͪΒ;ͬͰ͵ͼͪͷ;ͫ;ͯ;Εͼ
ͽͳ ͎ͪͻͯͳͭ
ͼͽͻ
ͅͰΌ;ͽͳͷ
;ͺͻ͵ͼͽͷͰͽͼ;͵ͶͳΒͪͶͳͲͪͷͳͰͻͪͬͺͻͪͬͳͼͺ
ͻͪͲ;ͷͳ
͵ͻͪΒͰͷ9*9ͳͺͰͽ͵ͷ99ͬͰ͵ͪ
ͳͷͪͶͳ͵Γ;;;Ͷͭ;;ͺͻͷͳΒͳͼͶͫͯͰͽͻͭͬͳͰ
ͽͰ͵ͯͪͼͰͳͭͯͰͼͺͷͳΔ;;ͷͪͼͳͺͻͭͶͫͪͶͳͼͽͳ͵ͳ͵Δͳͭͪ ͐ͪͭ
ͼͽͻ
͵ΒͰͽͰͻͰͽͳ
;tͼͽͪͻͳͷͫͭͪͽͼͽͬͳͷͪìͪͺͪͯͪ
ͳͲͻͪͱͰͰ;ͼͺͷͭͶͫͪͶͳͺͶ;ͽ͵ͻͪͽͪͳͶ;͵ͪͬΕ;Γ;ͯͳ
͵Βͳ ͼͽΒͰ ͳͲͪ ͽͭ ͼͳͼͽͰͷͪ ͵Βͳ ͫͳ ͽͻͰͫͪͶ ͯͪ ͺͳͬͪ ͪ tͼͳͶͳ
Ͳͪ͵; ͳ Γ;ͫͪͬͳi ͭͶͫͪͶͭ
ͺͻͰͽ͵ͪ
͵ΒͳͯͻͪͼͽͳͷͳͽͰͻͬͰͳΒͪͷͪ ́ͻͪ͵
̸ͬͭͪͳͼͽͪ
̈́ͳͫͳΒͪ
͊ͳͻͳΒͪ
͊ͻͫͳΒͪ
ͺͻͪͬͳ
ͽͪ͵ͬͰ ͺͻͳͷͰͻͰ ͽͪ͵ ͯͪ ͯͻ;ͭͰ ͷͪͶͰ ͲͰͷΓͰ tͰ ͯΌ; ; ͳͼ͵;ͰΔͰ ͯͪ ͵ͻΒͰ ͼͪͷͰ ͼͬΒ; ͼ;ͯͫͳ;i
̓Ͷͷͪ
ͼͽͻ
̽ͻͱͳͳ;ͺͽͳΔͰͷͺͶͱͪΒ;
ͲͪͬͳͼͷͯͳͼͽͻͪͰͺͷΕͳ
͵Βͪ
ͼͽͻͪͳͷ ͯͳͳͪͻͳͷͪ ͯͼͳ ͷͳͶͳͰ ͯͶͪͻͪ
ͯ͵ ͯͷͪΕͰ ͼͽͪͬͳͽͬ ͽͰ ; ͼͬͰ ͯ;ͫΓ;
ͫͰͯ;ͳͼͳͻͷͪͽͬ
ͫͻͰΕͳͼͰͼͪͫͶͰͼͽͳͷͪ
Ͱ;ͻͪΔͰΕ;ͳͰͲͪͺͼͶͰΕ;
͊ͽͪΔͰ ͼͶͳ ͉;ͼͳΒͳ
̸;ͼͽͻͳΒͳ ͳ ͪͅΌͪͻͼ͵Β ͰͺͼͻͰͯ ͪ͵ ͈ͻͬͭ ͼͬͰͽͼ͵ͭ ͻͪͽͪ
;
͵Βͳͷͪ ͼ; ͼͳͻͷͪͽͬͳͯͰͲͳͽͰͭͻͪͳΒͪͯͻ;ͽͬͪ ͽͶͳ͵ͲͶͭͶͪͰͳͯͪ
ͺͳ;Εͳ Ͱ͵ͷ
ͼ͵ͳͷͺͼͶͰͯͳͪͷͪͷͳͻͪ
̓ͰΒͼ
ͳͷͪΒ;Εͳ;ͬͳͯ;ͼ;ͻͬ;ͼͽͬͪͻͼͽ
ͳΒͰͳͳͷͪͺͽͻͰͫ;ͯͪͳ
ͪͪͶͳͲͳͻͪ͠Ͱͻͼ;ͺͻͰͯͼͽͪͬΓͪͶͳtͺͻͳͷͰͻͬͰͶͳ͵ͰͺͪͽΔͰ͵Β;ͬͰ͵ͷͱͰͯͪͳͲͯͻͱͳͳͼͽͰͺͰͪͯ
͇́̈́́͠ͅ͏̸͇̺͑͌͋́ͣͅ: ̻ͶͫͪͶͳͲͪͳΒͪͳͶͳt͵ͶͳΒͪͶͳͲͪͷͯͻ;ͭͪͳΒͳͷͼͻͰͯͼͽͬͳͷͪi
͵ͭͯͻ;ͽͬͷͱͰͯͪͺͻͺͪͯͰi
͵ͪ͵ͼͰtͫͶͰͼͽͽͰͶͪͺͻͰͽͬͪͻͪ;ͫͶͰͼͽ;ͷͪi͈ͼͶͰͯͳͰͰ͵
ͷͼ͵ͭ ͶͳͪͬͪΔͪ ͪͼͽ;ͺͪΒ; ͺͼͽͰͺͰ ͳ tͯ͵ ͳ Γ;ͯͳ ͼͽͻͺΓͳͬ ͺͯͼͰ
ͼͽͪͽͪ͵ ͼͬͰͽͪ Ͱ
ͷͪͻͳͷͭͲͪΔͳͬͰͷ;͵Ͱi
ͼͬͰͯ͵ͰͯͼͰͭ;͵ͪͭͻͪͳͰΓ;ͯͼ͵ͰͳͲͯͻͱΓͳͬͼͽͳ
͵ͪͯͪ
ͳ ͪΒͪΔͰ ͳ Ͷ;ͯͳͶ ͪͽͰͻͪΒ; ͯͪ ͼͰ ͺ͵ͻͰ; ͳͲ ͶͰͽͪͻͭͳΒͰ ͵Βͪ ͺͻͰͽͯͳ ͵Ͷͳͷͪ͵ͼ;
ͼͶ;ͪΒ;Εͳ
;ͰΔͪ͵Βͪͳͷ;ͯͰͪͯ;
ͳͶ;ͲͳΒ;ͳͶͳͪͭͰͪͼͬͰͽ;̽͵ΒͰͬͺͳͼͪ
̓ͰΒͼ;ͼͰͳͳͶͯͪͫͪͻ
ͽͪͯͪͺͶͪͷͰͻ;ͼ͵ͭͫΓͰͬͳͲͷͪͯͭͻͰͬͪ
ͪ tͪͻͯͳͳͼͽͰͳͰͽͻͪͶͰ̾ͬͻͺͰͪͶͪͲͰͼͰ;
ͼͽͪΔ;ͼͽͻͪͰ;ͷͻͽͬΓͰͼͽͳi ̓ͰΒͼ
ͼͽͻ–
ͭͅͶͫͳͼͰͻͰΕͳͯͪͼͰͯͪͪͼͺͼͽ͵ͶͳΒͪͶͳͼͬͰͽͪͶͪͲͳ;ͼͽͪΔ;tͼͽͻͪͰ;ͷͻͽͬΓͰͼ
ͽͳiͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪͳͶͳ ͭͶͫͪͶͳͲͬͪͰ
ΒͰͯͳͼͽͬͰͰͼͬͰͽͼ͵Ͱ ͬͶͪͯͰ
ͲͪͼͬͪͰͪΒͰͯͷ
Ͳͪ͵;ͳΒͰͯΒͻͰͶͳͭͳΒͳ
ͳΒͳΒͰͳΓ
ͺͻͰͷͪͽͰͻͰͽͳͪͻͳͷͪͲͪͬͰͻͰ
ͯͪtͬͻͪͽͳͼͬͰͽ;ͿͰ;ͯͪͶͳ
ͼͳͼͽͰͷͷͻͪͭͼͻͰͯΔͰͭͬͰ͵ͪͳͪͷͰͽͰͽͰ͵ͻͺͼͽͬͬͰͶͳ͵ΒͬͰΕͳͳͬͰͪͼͽͬͪi ̓Ͷͷͪ
ͼͽͻ–
͠Ͳͪ ͬͻͰͷͰͷͪͻ͵ͼͳͼͽͳ͵ͭ ́ͼͽ͵ͪ
́ͼͽ͵ΒͰͫͳͲͪͺΓ;ͼ;ͽͲͪͺͪͯͷ ͽͰͶͭͳΒͷͳ
;ͺͻ͵ͼͼͬΒΒͬΒΒͳ͵ͶͳΒͪͶͳͲͪͽͻͼ͵ΒͰ͵ͼͺͪͲͳΒͳ
;ͼ;ͽͳͳΒͰͺͼͽͪtͯ;ͬ͵ͶͳΒͪ
ͶͳͲͬͪͪͱͻͽͬͪ̀ͪͺͪͯͪi
ͺͻͪͬͰ͵;Ͷͽ;ͻͰͳͯ;ͬͰ͵ͶͳΒͪͶͳͲͪͳΒͰ͵ΒͪΒͰͺͻͯͻͶͪͪͺͻͼͽ
ͻͰ ͻͳΒͰͽͪͶͰ ͷͳͼͶͳ ͳ ͵;Ͷͽ;ͻͰ ͠Ͱͼ͵
ͼͽͻ
͋ Ͱ ͺͻͽͳͬͻͰͳ ͷͳͼͶͳ ͼͳͶͭͪ
ͬͶͪͼͽͳ̺ͰͫͰͻͪ
ͳͲͻͰͰΒͪΒͰͯͷͺͻͰͯͪͬͪΔ; ͵ͽͫͻͪ
;ͅͳͰ;
ͺͼͬͰΕͰͭ;ͶͲͳ
͆Ͱͷͪ͵ͰͷͰΌ;ͼͬͰͽͼ͵ͳͷͼͳͶͪͷͪͼͬͪ͵ͪͷΕͪͯͻͱͪͬͪͪͼͽΒͳͯͪͫ;ͯͰ͵ͻ;ͱͰͪͼͶͪͫͳΒͳͷͯͻͱͪ
ͬͪͷͪ
ͳͶͳͫͪͻͽͷͪΔͳͷͫͻΒͰͷͷΕͳͯͻͱ̸ͪͬͪͶͳΒͰ
͵ͻͳͽͳ͵;Β;ΕͳͪͳͪͶ;ͺͶͳͽͳ͵;ͪ
́ͼͽ͵;
ͼͷͪͽͻͪͯͪ
ͪ͵ͪͼͽΒͳͯͪͫ;ͯͰͻͰͪͶͺͶͳͽͳ͵ͪ
ͪͷͻͪͫͳͽͳͲͪͺͪͯͼͶͬͰͼ͵ͪ ͺͶͳ
ͽͳ͵ͪ
ͪͰͪͳͪͶͰͷͪ͵ͪͺͶͳͽͳ͵ͪ
͵ͪ͵͊ͶͬͰͳͰͫͳͲͪ;ͬͰ͵ͼͽͪͶͳͼͷͻͽͳͰͷͪ͵ͳ
ͰͺͻͳΒͪͽͰΓͳ
ͪͼͽͻͪͳ͉;ͼͳΒͰ͊ͽͭͪΒͰͳͲͬͰͲͪ͵Γ;ͪ͵
͵ΒͳͳΒͰ;ͼ͵Ͷͪͯ;ͼͷͳͻͬͳͷͳΓͰͬͳ
ͷͪ
tͺ͵ΒͰͷͽͻͰͫͪͼͬͪ͵ͷͺͼ;ͳͲͰͺͻͳΒͪͽͰΓͼ͵ͭͺͻͪͯͼͰΕͳͺͪͻͰͶͬͳͰi ̺ͰͫͰͻ
ͼͽͻ
̹ͳ ΒͰ ͳ ͽͰ ͵ͪ͵ ͼͬͰͼͽͪ ͯͪ ͷͪͶͰ ͪͳΒͰ ͱͳͬͰ ; ͼͰͳ ͷΕͳ ͳ ͯͪ ͻͪͬͽͰͱͪ
ͬͰͶͳ͵ͳͼͳͶͪͺͻͰͯͼͽͪͬΓͪͭͪͻͪͳΒ;ͲͪͼͶͫͯ;ͷͪͶͳͯͻͱͪͬͪ ́ͼͽ
ͼͽͻ
͵ͪͽͳͲͪͽͬ
ͻͰͪͪͳͪͶͪͯͻͱͪͬͪͭͪͻͪͽ;ΒͰͳͲͭͶͰͯͰͪͺͼͽͪͪ͵͵ͪͺͳͽͪͶͳͲͷ;
͵ΒͳΕͰͽͻͪΒͪͽͳͼͬͰͯ͵ͪ
Ͱ;ͼͽ;ͺͳͷͰͼͽtΒͰͯͷͼͬͰͽͼ͵ͷͪͻͼͽͬ;i ̺ͰͫͰͻ*
ͼͽͻ
͌ͼͽͪͶͷ
ͳͯͰΒͪͭͶͫͪͶͷ ͪͻͼͽͬ; ͳ̸͊̽
͵ͪͪͼͶͰͯͳͳ͉ͳͷͼ͵ͭͪͻͼͽͬͪ
ͳ͊ͬΒͰͽ
ͼ͵ͷ͊ͪͬͰͲ;
͵ͪͪͷͰͻͳ͵Β̓ͪͻͽͪͭͳͳ
ͺ͵ͻͰ;ͽͪΒͰ;͵ͬͳͻ;ͪͷͰͻͳ͵ͳͳͷͺͰͻͳΒͪͶͳͪͷͫͳ
ͳΒͪ
;̹ͰͶΒ͵;Εͳ
Β
ͺͯͳͲͭͬͻͷͼͺͼͽͬͰͰͫͰͲͫͰͯͼͽͳͳͼͶͫͯͰ
ͫͻͫͰ͵ΒͪΒͰ;ͬͰ͵
ͫͳͶͪͺͯͯͻͰΌͰͷͪ;ͻͷͶͰͭͪͶͼͽͳ;ͭͻͱͰͼͽͳͪͷͰͻͳ͵ͳͪͳͪͶͳͳͽͰͻͰͼͪͳͻͷ
ͼͬͰͽͪ ͯͼͽͻͪͰtͲͶͫͳiͪͷͰͻͳ͵ͳͰͺͻͳΒͪͽͰΓͪ ̺ͳͯͪͶ
ͼͽͻ
̀ͪͻΒͰͯͪͼͶ;ͪΒ
ͽͼͰ̸ͷͰͻͳ͵ͪͼͰΕͪͶͪ ͺͪͪͶͪ
͵ͪͅΒͼͳΒͰ ;͵ͪ;ͫΒͼ͵ͳͷͳͲͷͪͷͪ
ͭͯͰΕͰͷΕͪͫ;͵ͪͪΒ
Ͷ;ΌͰͼͪͶͰ͢;Βͻ͵ͰͫͰͻͲͰ;ͳͳͽͳͯͪtͶ;ͯͳͶͳͲͭͶͰͯͪ͵ͪͼͪͬͻͰͻͷͪͶͪͼͽͬͪͻi
;͵ΒΒͼͰ
ͺͻͼͽͳͽ;ͽ͵ͰͫͰͻͲͪͼ͵Ͱͼ;ͺ͵;Ͷͽ;ͻͰ͵ͶͪͼͳͿͳ͵;Β;͵ͪͪ͵ͳΒͰ͵ΒͳͷͪͼͰΒͪͬͽͻͭ;ΒͰ
ͯͱͳͬΓͪͬͪΒ;
Εͳ ͵Ͱͺͽ ͺ͵ͬͪͻͰͼͽͳ ͻͰͶͪͽͳͬͳͷ
ͺͽ ͳ ͉ͳͷΓͪͳ ͳͼ; ͼͰͫͰ ͼͷͪͽͻͪͶͳ ͺ͵ͬͪͻͰͳͷ
ͷͪͳΒͪͳͷͪͳͳͳͶͳͷͼͰ ͺͽͺ;ͻͷͪͶͳͷͯͪ ͶͪͬͬͰͻͪͰͻͫͬͳͷͪ ͵ΒͳͳͷͼͰͷͪΔͰ
ͯͺͪͯͪΒ;
ͯ͵ͼ;ͰͷͳΓͰͰͻͪͳͶͳͼ;ͬͳͷͭͻͱΌͰͷ ̹ͰͶͿͻͽ
ͼͽͻ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
͌ͪͅͻ͵ͼͬͬͻͰͷͰ
͵ͶͳΒͰͼ;tͬͪͻͬͪͻͼ͵ͳͼͳͼͽͰͷͻͪͼͽ;ͻͪΔͪiͺͻͳͲͬΌͪͪͳͪͳͪͶͰ
ͳͷͬͳͰ
ͽͪ͵ͯͪΒͰtͪͳͪͶͫͭͪͽͼͽͬͬͰΕͺͼͬΒΒͺͻͳͻͯͳͳͼͽͬͰͽͼͪͻͯͷͫͰͯͷi
ͪ͵ͶͳΒͪͶͳͲͪͳΒͪΒͰtͳͼͽͪͿͳͶͳΒͪͶͪͫͰͻͲͰi
;ͳΒͰͷͼ;ͳͽͰͻͰͼ;Ͱͬͻͺͼ͵ͰͼͳͶͰͺͯͰͶͳͶͰ̸Ϳͻͳ
͵; ͵ͪͼͳΒͰ̸ͲͳΒ;
ͯͳͻͰ͵ͽΒͰͯͪΒ;ΕͳͺͯͲͪ͵;ͺ͵ͷͺͪͳΒͪͷͪ ͪͅͻ͵ͼ
ͼͽͻ
̀ͪͳͷΓͳͬ
ͪͅͻ͵ͼ;
͵ͭͪΒͰ͈ͻ;ͯͪͲͬͪͺͪͽΓͳͪͻͷͼͳΒͪͶͳͲͷͪ
ͳ͵ΒͳΒͰͫͳͼ͵Ͷ
ͪ͵ͳͳͲͷ;
ͭͯͰ ΒͰ ͼͺͪͯͪ ͼͬͰͽͼ͵ͳ ͻͪͼͽ ͺͻͽͳͬ ͉;ͼͳΒͰ ͵ͪ Ͱͽͻͪ Ͱͬͻͺͼ͵Ͱ ͻͰͪ͵ͳΒͰ
͵Βͳ ΒͰ
ͭͬͻͳ ͵ͪͳͫͪͶͳͲͷ; ͵ͽͻͪͻͰͬͶ;ͳΒͰ
Ͳͪͼͽ;ͺͪ ;ͬͰͻͰΔͰ ͯͪ ͼͰ ͼͽͻͪͬͳͽͳ ͼͪͷͻͽͳ͵ͳ
ͫͶͬͳ ͼͽͪͻͭ ͯͻ;ͽͬͪ ͷͭ; ͼ͵ͻͪͽͳͽͳ ΒͰͯͳͳͷ ͼͻͰͯͼͽͬͷ ͻͰͬͶ;ͳͪͻͭ ͽͰͻͻͳͲͷͪ
ͳ ͯͪ
ͪͻͯͳͫͰͲͳͼͽͻͳΒͰ
ͺͺ;ͽ͎ͻͬͪͽͪͳ͊ͶͬͰͪ
ͷͻͪΒ;ͺͶͪͽͳͽͳͯͪͪ͵ͻͰͬͶ;ͳͪͻͳͷͪͳΒͪ
ͷͪ
ΒͰͻͰͲͪΒ;ͽͪͯͪͻͪͯͰͼͪͼͬΒͷͲͰͷΓͷ
ͬͪͼͽͻͪͪͺͻͪͬͼͪͱͪͺͻͰͼ;ͯͪͺͼͶ;ͱͳͶͪΒͰ
ͪ͵ͳͲͪͺͻͪͬͯͪΔͰ͵ͶͳΒͪͶͳͲͷͪͳ͵ͶͳͲͪͳΒͰ́ͯͳΒͰ̾ͭͶͰͼ͵ͪΒͰ;ΔΒͳͼͺ;ΔͪͬͪͶͪͯͬͼ
ͽͻ;͵;ͷͳͼͳΒ;ͻ;ͳͶͪ͵;
ͫ;ͯ;ΕͳͯͪΒͰͻ;ͳͶͪͼͽͪͻͯͻ;ͽͬͰ;ͻͰΌͰΔͪ
ͳͫͪͬΓͪ͵;
ͼͽͬͪ
ͻͪΔͰͷ;̸ͲͳΒͳͲͪͺͪͯΔͪ͵ͭͯͻ;ͽͬͰͭ;ͻͰΌͰΔ͉ͪͪͯͳͼͰ;ͯΒͬͪͻͳΒͪͽͳͻͰͬͶ;ͳͪͻͰ
ͯͭͷͰ
ͫͻͰͷͰͪͫͰͶͭͬͰ͵ͪ
͵ΒͪΒͰͻͪͲ;ͷΓͳͬͪͳͲͺͰͻͼͺͰ͵ͽͳͬͰͪͅͻ͵ͼͬͭͳͼͽͻͳΒͼ͵ͭͷͪͽͰͻͳ
ΒͪͶͳͲͷͪ
ͺ͵ΒΒͼͪͷͽͳͽͪͼ͵ͳͷͪͺͻͳͷͪͫͻͳͽͪͼ͵Ͱͫ;ͻͱͪͲͳΒͰͲͰͷΓͰͺͺ;ͽ́ͯͳΒͰͷͭ;;
ͫ;ͯ;Εͼͽͳ ͫͳͽͳ ;͵Γ;ͰͰ ; ͺͻͰͼ ͼͬͰͽͼ͵Ͱ ͻͰͬͶ;ͳΒͰ ͎ͪͼͽͿͰͶͯ
ͼͽͻ
–
ͯͪͪͼ;ͺͻͰͼͼͬͰͽͼ͵ͰͭͶͫͪͶͳͲͪͳΒͰ– ͺͻͳͷͪ;ͽ
́ͪͰ
ͯͰͶͪ́ͯͳΒͪΒͰͫͳͶͪͺͯ͵ͽͻͶͷ́ͼͽͳͯͳΒͼ͵Ͱ͵ͷͺͪͳΒͰ ͵ͪͼͳΒͰ
̹ͻͳͽͪͼ͵ͪ ͳͼͽͳͯͳΒͼ͵ͪ ͵ͷͺͪͳΒͪ
͵Βͪ ΒͰ ͺͰͽ͵ͷ 97** ͬͰ͵ͪ
ͺͬͰΓͪͷͪ ͫͻͳͽͪͼ͵ͳ
͵ͻͪΓͰͬͪ
ͺͼͽͪͶͪ ͺͻͳͬͪͽ ͯͰͳͪͻͼ͵ ͯͻ;ͽͬ ͳ ͯͫͳͶͪ ͺͻͪͬ ͯͪ ͻͪͽ;ΒͰ ͳ ͼ͵Ͷͪͺͪ ͷͳͻ ͼͪ
ͼ;ͬͰͻͰͳͷͲͰͷΓͪͷͪ
ͺ;;͵ͽͻͶ;ͪͯͳͯ;ͼͽͻͳΒͷͭͪΒͰΔͪͺͳΒ;ͷͼ͵ͭͷͪ͵ͪ;ͫͶͪͼͽͳ̹ͰͪͻͰ
ͼͪ;́ͯͳΒͳͳͼͬͳͷͺͻͳͯͳͷͪͯΔͳ
ͪͯͪͽΒͰͺͽͺ;ͺͻͳͼͽ;ͺͺͶͳͽͳ͵ͳͷͺͻͳͰͬͳͷͪ́ͯͳ
ΒͰͳΔͳͬͷͫͪ͵ͪͻͼ͵ͷͼͳͼͽͰͷ;
ͳΒͳΒͰͼͳͼͽͰͷͻͪͯͪ;ͺͽͺ;ͼͽͳ;ͼͬΒͳͶͪ̾ͭͶͰͼ͵ͪͫͪ͵ͪ
ͪ
͵ͪͼͳΒͰ ͳ ̸ͷͰͻͳ͵Ͱ ͿͰͯͰͻͪͶͰ ͻͰͲͰͻͬͰ ͋ͪ͵ ͼ; ͪΒͼͽͪͻͳΒͰ ͺͻͯͳͰ ; ̾ͭͶͰͼ͵Β ͳ Δͳͬͳ
ͻΌͪͳ ͳ ̸͊̽
ͲͪͬͪΓ;Β;Εͳ ͬͻͽͭͶͪͬͷ ͫͭͪͽͼͽͬ; ͼͽͰͰͷ Ͱ ͼͪͷ
ͽͻͭͬͳͷ ͺͳΒ;ͷͷ
ͺͻͰͷͪ ͽͰͻͰͽͳͪͻͳͷͪ ͲͪͬͰͻͰ
ͫͳͶͰ ; ͺͲͳͳΒͳ tͯͪ ͼͽͬͪͻ ͺͻͰͯ;Ͳͷ; ͵ͽͻͶ; ͪͯ ͼͬͰͽͷ
ͺͷΕ;ͬͭͰͽͳͽͰͽͪ
Ͳͪ͵ΒͳͽͻͰͫͪͯͪͲͪΒ;ͼͪͷͯͪͫͻͪͳ– ̓ͷͳͽͰͽi ̓Ͷͷͪ
ͼͽͻ
–
͈ͲͳͳΒͪΔͰͭͬͳͺͶͳͽͳ͵ͳ͵ͻͰͪͽͻͪ;ͺͻͰͯͳͬͪΒͰͼͶͳͯͰͻͳͷͪͿͳͶͲͿͪͻͪͯͳ͵ͪͶͪ
ͦͰͻͰͷͳΒͪ ̹Ͱͽͪͷͪ ͳ ͦͪ ͊ͽΒ;ͻͽͪ ͅͳͶͪ ͳͲ ̹ͻͳͽͪͼ͵Ͱ ͳͼͽͳͯͳΒͼ͵Ͱ ͵ͷͺͪͳΒͰ
͵Βͪ ΒͰ
ͳͻͳͶͪͷͳͽtͼͶͫͯΒͽͻͭͬͳͳiͦͰͻͰͷͳ̹ͰͽͪͷͳͷͪΒͰ;Ͷͭ;;ͺͶͪͳͻͪΔ;ͳͼͺͻͬΌͰΔ;
͍ͻͪ;ͼ͵ͰͻͰͬͶ;ͳΒͰ ́ͼͽ
ͼͽͻ
ͪͦ͊ͽΒ;ͪͻͽͅͳͶͺͼͽͪΒͰΒͰͯͪͯͪͺͼͽͶͪͽͰͻͳ
ΒͰ ͳͺͻͪ͵ͼͰ
ͶͳͫͰͻͪͶͳͲͷͪ́ͻͳΒͰͽͪͶͰͼͽ;ͯͳΒͰͼͺͪͯͪͶͰͼ;;ͺͯͻ;ΒͰͫͻͳͽͪͼ͵Ͱͯͭͬͻͼ
ͽͳ
ΒͰͻͼ;ͷͭ;ΕͪͬͪͶͰͺͲͪͬͪΔͰΒͰͲͳ͵ͪ
ͫͳͪΒͪ
ͼͰΕͪΔͪͳͼͽͻͳΒͰ
ͽͻͪͯͳͳΒͰͳͻͰͶͳͭͳΒͰͪͻͯͪ
͇ͻͳΒͰͽͪ
ͪͼͺͼͫͼͽͻͪͲ;ͷͰͬͪΔͪͭͰͳΒͪ́ͼͽ͵ͪ;ͲͳͷͪͪΒͰ͵ͪΒͰͷͼͽ̹ͬͻͳͽͪͪͪͯͪ;ͫ;ͯ;Ε
ͼͽͳͲͪͯͻͱͰͺͲͳͳΒͰ͵ΒͰͼ;ͼͽͰ͵Ͷͳ͊ͬͪ͵ͳ͵ͻͪ͵;ͽͷͼͷͳͼͶ;ͫͳΒͰͬͻͰͯͪͺͪͱΔͰ
tͬͰͶͳ͵ͪ
ͫͪͬͰͲͪ ͳͷͺͰͻͳΒͰi
ΔͰͰ ͰͺͯͰ ͺͻͰͷͰ
ͳͼͺ;ΔͰͰ ͺͪͽͻͳͽͼ͵Ͱ ͯ;ͱͼͽͳ ͳ tͪΒͬͰΕͰ ͯͭ
ͬͻͼͽͳ͵ΒͪͷͱͰͺͪͼͽͳͪͻͪͷͰͪΒͰͯͭ̾ͭͶͰͲͪi
ͪͰͰ͵ͳͳͽͰͶͰ͵ͽ;ͪͶͳͶ;͵ͼ;Ͳ͊ͽͭͪ
ͳΒͰͼͶ;ͪΒͼͽͽΒͰ ;͵ͬͳͻ;ͫͻͳͽͪͼ͵Ͱ;ͽͳͶͳͽͪͻͰ;ͺͻͪͬͰ;͵ͶͳΒͪͷ͇ͪͪͻͳΒͰͽ;
ͺͼͰͫ
;́ͯͳΒͳ
;ͽͳͪΒ̹ͰͽͪͷͪͳͅͳͶͪͫͳͲͪͽͪ̾Ϳͳ͵ͪͼΒͰͯͺͻͳͰͰͶͳͷͳͳͼͪΔ;ͬͳͼͳͪ
͇́̈́́͠ͅ͏̸͇̺͑͌͋́ͣͅ: ̻ͶͫͪͶͳͲͪͳΒͪͳͶͳt͵ͶͳΒͪͶͳͲͪͷͯͻ;ͭͪͳΒͳͷͼͻͰͯͼͽͬͳͷͪi
ͻͰͭ;ͶͪͽͳͬͰ ͳ ͳͬͪͳΒͪ
ͺͬͰͲͪ ͼ ͽͻͪͯͳͳΒͷ ͶͳͫͰͻͪͶͳͲͷͪ ͳ ͰͬͪͭͰͶͳͲͷͪ
͵ͪ ͿͳͶͲͿͳΒͰ
ͫͻͳͽͪͼ͵Ͱ͵ͶͳΒͪͶͰͬͶͪͯͪͬͳͰ
ͼͬ;ͯͪͰͼͬͯΓͳͬͳͷͼ;ͺͰͻͬͳͲͻͼ͵ͳͷͪ;ͽͻͳͽͰͽͷͳͷͺͰͻͳΒͰ
͵ͪ͵ͰͫͳͯͶͯͭ;ͫͳͽ͵ͪͺͪͽͰͻͪͶͳͼͽͳ͵Ͱͫͻͳͽͪͼ͵Ͱ͵ͽͻͶͰͳͺͻͳͯͪ ͊ͪͳͯ
ͼͽͻ
–
͈Ͷͳͽͳ͵ͪͰ͵ͷͳΒͪ;ͼ;ͽͳͳΒͰͫͳͶͪͼͽͻͪͽͰͭͳΒͪ;ͲͪͯͫͳΒͪΔ;Ͱ͵ͷͼ͵ͰͰͭͰͷͳ
ΒͰͳͺͶͳͽͳ͵ͭͳͷͺͰͻͳΒͪͶͳͲͷͪͪͯͼͽͪͽ͵ͷͼͬͰͽͪ
;ͻ;͵ͪͷͪͯͻͰΌͰͳͲͰͷͪΓͪ ̓ͪ͵ΒͰͅͳͰͶ
͍;͵ΒͰͯͼͽͪͬͳΒͪͼ͵ͪͲͪ
tͶͳͫͰͻͪͶͳͲͪͷͳΒͰͺͽͪͿͻͷͪ͵Β;ͼͬͪ͵ͪͰ͵ͷͼ͵ͪͺͶͳͽͳ
͵ͪͷͻͪͯͪ ;ͼͬΒͳḯͳͫͰͻͪͶͳͲͪͷΒͰtͼͪͷͰͭͶͰͼ͵ͪ ͺͶͳͽͳ͵ͪ
ͺͶͳͽͳ͵ͪͰͭͶͰͼ͵ͰͯͷͳͪͳΒͰi
͍;͵
ͼͽͻ
͇ͪΒͰtͲͪͼͳͭ;ͻͬͰͶͳ͵ͪͳΔͰͳͪͷͯͰͻͰͰͭͶͰͼ͵ͰͳͼͽͻͳΒͰiͳͼͺ;ΔͰ
ͪͬΓͷͲͪͺͻͰ͵ͷͻͼ͵ͷͯͷͳͪͳΒͷ
͵ΒΒ ͼͰ ;ͭͶͪͬͷͳ͵ͳΒͰͼ;ͺͻͽͼͽͪͬΓͪtͅͻͪ
ͪͼͲͪͯͳͬͳͽͳͳΔͰͳͪͯͪͼ;
ͪͺͻͳͷͰͻ
;̾ͬͻͺͳͼ͵ͻͪΒͪͯͰͬͰͽͪͰͼͽͭͼͽͶͰΕͪͻͪͲͳ͵Ͷͳ
ΒͪͶͳͶͫͳΒͳ
;ͽͪΒΒͲͪͬͰͻͳͳͶͳ ;ͲͺͷΕͪͻͯͰ ͺͯͻ͵Ͱ
ͫͳͶͳ;ͼͽͪΔ;ͯͪ ͳͽͪͬ;ͪͳΒ;
;ͭ;ͻͪΒ;;ͼͬͰͭͻͪͷͲͳͬͳΒ;ͽͳͷͪͳ;ͽ;ΌͰͲͰͷΓͰ
ͳͷͰͼ;ͷͭͳͼͽͪͬͳͳͫͳͶͳͺͻͳͼͳΓͰͳͪ
ͳͷͺͰͻͳΒͪͶ;ͼͶ;ͱͫ;
ͪͯͪΒͰ
ͺͻͳͽͷ
͵ͯ͵;ΕͰͷͪͶͽͭͪ;ͳΔͰͯͪͼͰͬͪΒͺͻͰͼͲͪ;ͼͽͪͬͳͳͶͳ
ͼͺͻͰͳi ͊ͪͳͯ
ͼͽͻ
͈ͽͻͰͫͪ͵ͪͺͳͽͪͶͳͲͷͪ ͼ͵Ͷͭ ͭͶͫͪͶΒͰ͵ͼͺͪͲͳΒͳͳͳͷͪͰͽ
ΒͰ͵ͼͺͶͪͽͪͳΒͳ
ͯͪͬͳ͵ͬͰͺͻͿͳͽͪͫͳͶͺͶͪͼͳͻͪͳͲͬͪͲͰͷΓͰ
ͬͯͳͶͪΒͰtͽͻΒͫͻͫͳͲͪ
ͽͻͱͳͽͪiͳͰ͵ͼͺͶͪͽͪͳΒͳ͵ͶͳΒͪ
Ͱ͵ͷͼ͵ͷ;ͼͺͰ;
͵ΒͳΒͰͺͯͻͪͲ;ͷͰͬͪͼͽͬͪͻͪΔͰ͵Ͷ
ͳΒͪ
ͺͻͽͰ͵ͽͻͪͽͪͳͶͳͲͪͬͳͼͳͯͻͱͪͬͪ ͳΒͳͺͶͱͪΒͳΒͰͶͪ͵ͻͪͲͶͳ͵ͬͪͽͳ
ͳ;ͬΌͰΔͰ͵Ͷ
ͳΒͪͶͳ;ͭͬͻͪ
ͯͰͿͳͳͼͪͳͽͪ͵ͯͪ͵ͶͳΒͰͼͪͷͷͭ;ͽͻͭͬͪͽͳͼͷͰͽͻͺͶͷ
ͺͻͰͬͲͳͽͳ
ͻͫ;ͫͻͯͬͳͷͪͷͰͽͻͺͶͰ
ͪ͵ͶͳΒͪͷͪͳΒͰͫͳͶͯͲͬΓͰͯͪͺ͵ͻͰ;ͼͬΒ;ͺͻͳͲͬͯΔ;
ͻͫͰ ͅͳͶͪͬͳΕ
ͼͽͻ–
̓ͶͳΒͪͷͪͼ;ͬͶͪͯͪͶͳtͶ;ͽͪΒ;Εͳi
ͪͰtͼͰͯͰͶͪ͵ͳiͫͪͯͳ
ͽͳ
ͺͻͪΕͰͳ ͽͪ͵Ͳͬͪͳͷ ͵ͷͺͶͰ͵ͼͷ Ͳͪͬͳͼͼͽͳ ͵ͶͳͲͬͪͳ ͪͻͯͪ
͵ͶͳΒͪͶͳͷ ͻͪͲ;
ͷͷ
ͭͯͰͼ;ͼͰͷͳͶͳͳͷͪΓ;ͯͳͲͪͶͪ͵ͳ;ͼͪΌͳͬͪͶͳͼͽͻͪ;͵ͼͽͳ
ͯͻͽͪΔͰ
ͪΒͪΔͰ
͵ͶͰͪΔͰ
͵ͷͺͶͰ͵ͼ ͳͱͰ ͬͻͰͯͼͽͳ ; ͵ΒΒ ΒͰ ͫͰͶͪ ͲͪͽͬͻͰ ; ͼͬΒ; ͫͰͶͼͽ
ͪ ͻͪ ; ͼͬΒ; ͻΕ;
͍ͪ
ͼͽͻ
t̓ͪͯͭͬͻͳ͵ͶͳͲͬͪͷͬͰ͵;
ΒͰͲͳ͵͵ͶͳͼͽͰΒͰEFGBDUP ΒͰͲͳ͵
ͲͶͭͳΒͰi ͍ͪ
ͼͽͻ
̾ͬͻͺͼ͵ͪ Ͱ͵ͼͺͪͲͳΒͪ Ͱ͵ͼͺͶͪͽͳͼͪͶͪ ΒͰ ͼͳͻͬͳͰ ͯͻ;ͭͳ ͵;Ͷͽ;ͻͪ ͳ ͪͻͯͪ
ͻͪͯ; ͼͪͭ;
ͻͺͰͶͪ ΒͰ Ͷ͵ͪͶ ͽͰͶ͵ ͳ ͪ; ͲͪΔͰ ͻͪͯͳ ͬͶͪͼͽͳͽͳ ͯͫͳͽͳ
;ͳͽͪͬͪͶͪ Ͷ͵ͪͶ;
ͺͻͳͬͻͰͯ;ͳͽͻͭͬͳ;
ͯͰͼͰͽ͵ͬͪͶͪͶ͵ͪͶͼͽͪͬͳͽͬ
ͪΒͺͻͰͫͶͰͼͽͳͷͪ
͵ͪͼͳΒͰͻͪͽͬͳͷͪ
Ͱ͵ͼͺͻͽͷͻͫͬͪ;̸Ϳͻͳͳͳͯͻ;ͭͯͰͳͫ;͵ͬͪͶͳͷͶͬͷͪͯͼͽͪͻͼͰͯͰͰ
ͼͬͰͯ͵ͻͪΒͪ9*9
ͬͰ͵ͪ
ͽΒͰ ͬͯͳͶ ͼͬͰͺͽͷͼͳͻͷͪͽͬ;
ͺͪͯ;ͱͳͬͽͭͼͽͪͯͪͻͯͪ
ͯͰͬͪͶͬͳͻͪΔ;Ͷ͵ͪͶͰ
͵;Ͷͽ;ͻͰͽͻͪͯͳͳΒͰ
ͽͪ͵ͯͪͼ;ͷͭͶͳͺͼͽͪͽͳͼͪͷͪͺͰͻͳͿͰͻͳΒͳͳͶͳ;ͯͳΒͪͼͺͻͳ
;Ͳͺͻͯ;ͫ
ΓͰΔͰ ΒͪͲͪ ͪ;ͽͰͶ͵ͳ ͯͼͽͳͭ;Εͪ ͊ͬͰ ͼͰ ͽ ͯͬͳΒͪͶ ;Ͳ ͺͷΕ Ͱͬͻͺͼ͵ͳ ͪ;ͳ
ͺͻΒͰ͵ͪͽͪ
ͪͶͳͳ;ͳͽͪͬͪΔͪͲͪΔͪ
ͻͰͼ;ͻͼͪͳ͵;Ͷͽ;ͻͭͪͷͫͳΒͰͽͪͼͽͪͻͼͰͯͰͶ͈ͪͪͼͽ͵Ͷ
ͳΒͪͶͪͽ;ͷͪͰΔͪ ͳͳͼͽͻͪͱͳͬͪΔͪ
ͳͼͽͳ;ͯͪͼͰͬͳͺͻͰͼͳ;ͪͲͪΌͳͬͪΔͪͯͻ;ͭͳ͵;Ͷͽ;ͻͪͪͼ
ͽͪͬΓͪΒ;ͳͯͪͪͼͺͯͺͪͻͶͷtͻͪͲͬΒͪi ͳͭͶͫͪͶͳͳͽͰͭͻͪͳΒͪ
͆ͪͺͻͼͽ
tͻͪͲͬΒͪiͺͶͳ
ͽͳ͵ͪͲͪͷͰͳͶͪΒͰ͵ͶͳΒͪͶ;Ͱͼͽ;ͳͼͽͳͷͲͭͻͪͯͪͷͪͳͺͯͳͼͽͳͷͻ;͵ͬͯͳͳͷͪ– ͯͶͪͲͳͯ
ͯͶͳͬͪͷͲͭͬͪͼ͠;ͭͪͪ͊ͰͬͰͻ
͵ͻͰͽͪΔͪͽ͵ͼͳͭͽͺͪͯͪ ͳͺͻΓͪͬͳͽͰͶͭͳΒͪ
ͼͪ͊ͰͬͰͻͪͪ
͠;ͭ
;ͶͳͬͪΔͪͪ;ͭͳͽͰͶ͵ͭͲͪΔͪͼͪ͠;ͭͪͪ͊ͰͬͰͻ
ͻͪͳΕͪͬͪΔͪͽͰͻͰͪͪ͠;ͭ;Ͳͪ
Ͱͬͻͺͼ͵; ͳͪͷͰͻͳ͵;
ͪͭͻͳͯ;ͼͽͻͳΒ;
ͺͻͽ͵ͪ͵ͪͺͳͽͪͶͪͼͪ͠;ͭͪͪ͊ͰͬͰͻ
;Ͳͺ͵;ͪΒͰ͠;ͭͪͯͪ
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
ͻͰͯͬ ͺͶͪΕͪ ͵ͪͷͪͽͰ ͿͳͪͼͳΒͼ͵ͳͷ ͳͼͽͳͽ;ͳΒͪͷͪ ͪ ͽͪ͵ͲͬͪͰ ͲͪΒͷͬͰ Ͳͪ ͻͪͲͬΒ ͯͪͪͼ Ͳͪ
ͳͬͰͼͽͳͳͪ ;ͶͪͭͪΔͪ
ͳΒͷͭͰͭͪ ͎ͪͻͯͳͭ
ͼͽͻ–
͌Ͳͽ
ͼͪͬͻͰͷͰͪͪ;͵ͪ
͵ͻͳͼͽͳ;ͫͳͪΒͰͪͳͲͪͫͳͶͪͼ͵ͪͻͪͼͺͻͪͬͪͿͳͶͲͿͼ͵ͳͷͯ͵ͽͻͳͪͷͪͰͬͻͺͼ͵ͳ͵Ͷͪͼͳ͵ͪ
ΔͳͬΒͺͬͰͲͪͼͽͳͼͽͰͻͳΒͷͻͪͼͪͷͪ
ͺͻͪͬͯͪͬͪΔ;ͻͺͼͽͬͪͳͪͻͭ;ͷͰͽͳͷͪ;ͺͻͳͶͭ͵Ͷ
ͳΒͪͶͳͲͪͳΒͰ
͵ͪ͵ ͫͳ ͼͪ;ͬͪͶͪ ͼͬΒ; ͺ;; ͳͼͽͽ; ͯ ͺͻΓͪΔͪ ͫͶͪͽͷ ͺͶͳͽͳ͵Ͱ ͇ͬ ͽͬͪͻͪ
ͺͻͫͶͰͷ ͯͼͪ ͳͷͺͰͻͳΒͪͶͳͲͷͪ ͳ ͵;Ͷͽ;ͻͰ
ͭͯͰ ͺͶͳͽͳ͵ͳ ͳͷͺͰͻͳΒͪͶͳͲͪͷ ͬͶͪͯͪ ͳͽͪͬͷ
ͫͶͪΕ;ͺͻ;ͪͬͪΔͪ
ͳͷͪͭͳͪͳΒͷͳͪ;ͳͷͳͼͽͳͽ;ͳΒͪͷͪ
ͽͪ͵ͯͪͭͪΒͰͳͼͽͻͳΒͼ͵ͳͳͳͽͰ
ͶͰ͵ͽ;ͪͶͰͷͭ;ΕͰͲͪͫͳΕͳ̾ͯͬͪͻͯ͊ͪͳͯ
ͺͪͶͰͼͽͳͼ͵ͳͳͲͫͰͭͶͳͪ͵ͭͪΒͰͷ;ͳͿͪͽͪͶͳͼͽͳ͵ͳ
ͳͲͭͶͰͯ ͼͺͼͽͬͰͷ tͰͺͯ ͳͿͰͻͳͻͷ ͼͽͪͽ;ͼ;i ͰͺͻͳͺͪͯͪΔͪ ͊ͪͳͯ
ͳͪ ΒͰ
ͽͶͳ͵ͯͪͶͰ͵͵ͪͲͪͬͳtͯͪΒͰ͵ΔͳͱͰͬ͵;Ͷͽ;ͻͳͰͼͽͪͫͶͳͷͰͽͺͻͭͶͪͼͳͲͫͳΓͺͻ;ͪ
ͬͪΔͰͬͰͲͰͳͲͷͰΌ;ͳͷͺͰͻͳΒͪͶͳͲͷͪͳ͵;Ͷͽ;ͻͰͲͪͫͻͪΔͰͳͷi ͊ͪͳͯ
͊ͶͳͫͳͼͰͷͭͶ
ͻͰΕͳͲͪͯͼͭͶͫͪͶͳͲͪͳΒͰͳͰ͵ͶͳΒͪͶͳͲͷͪ– ͺͻͳͷͪ;ͽ
͌;ͽͪͻ͵;Ͷͽ;ͻͰͳͷͺͰͻͳΒͪͶͳͲͷͪͪͼͽͪͶͪΒͰͳͼͳͶͭͳΒͪ
ͶͳͪͬͪΒ;Εͳ͵;Ͷͽ;ͻ;ͻͰͪ͵ͳΒ;ͪ
͵ͶͳͲͬͪͳͼͬͰͽ
ͽ ͼͰ ;Ͳͳͷͪ͵ͪ͵Γ;ͪͳΔͰͳͪͻͪͲ;ͷͰͬͪΔͪͼͪͯͻͱͪΒͪͳΔͰͰͷͰͽͯͰ
ͪͶͳͳ͵;Ͷͽ;ͻͭͲͪͪΒͪͽͰͯͳͼͳͺͶͳͰ
͵ΒͪΒͰ;ͪͺͼͽͻͪ͵ͽͳͺͻͼͽͻͻͪͲͶͳ͵ͰͺͷͰͻͳͶͪͳͷͺͰͻͳ
ΒͪͶ; ͬͶͪͼͽ ͪͯ ͵ͶͳͲͬͪͳͷͪ
ͫͻͳ;Εͳ
ͺͷΕ; ;ͺͻͰͯͰ ͷͰͽͯͰ ͳ ͬͰͶͳ͵Ͱ ͰͽͭͻͪͿͳΒͰ
ͪ͵ͽ;ͰͶ; ͵ͶͳΒͪͶͳͼͽͳ͵; ͺͻͪ͵ͼ; ͳͲ ͼͬͰͽͪ ͳͷͺͰͻͳΒͰ ̓ͯ ̽ͳͻ͵Ͱͷͬͭ ͺͳͼͪ ͼͰͭͷͰͽͪͻͳ
ͯͻ;ͽͪͬͪͰͪͶͪͲͳͷͺͳͼͰtͼͪͼͬͪΒͪΔ;
ͽͪͽͰͱͰΓͰͲͪͻͪͼͷͪͯͷΕͳͳͺͶͰͺͰͲͪͺͻ
Ϳͳͽͷi
ͼͬͰͺͽͳͺ͵Γͪ
ͳͽͳ;̺ͰͫͰͻͬΒ;ͺͻͰͯΒͼͳͶͭͳΒͳ͵ͳͰͼ͵ͰͳͲͪͺͪͯͰ͵;Ͷͽ;
ͻͰͳͷͪͷͰͼͽͪͲͪͼ;ͻͬͰͺͻͳͽͳͼ͵ͰͲͪͺͪͯͳͼͳͶͪͪ̓ͳ;ͽ͵ͷ9*9ͬͰ͵ͪ ̓ͰͶ
ͼͽͻ–
͍ͳ͵ͳΒͪtͼͳΒͪͶΒͰͬͶ;ͳΒͳiͪͽ;ͻͪͶͳͲͬͪͶͪΒͰͭͶͫͪͶ;ͻͪͲͶͳ͵;
ͺͼͽͪͬͳͰͫͳ
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ͲͳͷͪͬΒͼ͵ͪ
͵ͪ͵ͫͳͫͰͲͫͰͯͳͶͪtͱͳͬͽ
ͼͶͫͯ;ͳͺͻͪͬͪͼͻͰΕ;i͋ΒͰͯͰͫͻͫͰͲͪͼͬͰͽͼ͵;
ͯͷͳͪͳΒ;̓ͪ͵ͫͳͼͰͯͻ;ͭͳͪͻͯͳͺͯͻͰͯͳͶͳͭͶͫͪͶΒ͵ͻͺ͵ͻͪͽͳΒͳ
ͺͺͻͳͳͺ;ͷͪͿͳΒͰ
;ͫͳͰͰ͵ͷͳΒͰ
ͯͪΒ;;ͼͶ;ͭͰ ;Ϳͻͷͳ͵ͻͰͯͳͽͪͲͪͳͿͻͪͼͽͻ;͵ͽ;ͻ;
ͪ;ͽͺ;ͽͰͬͰ
ͪͰͻͯͻͷͰ
Ͷ;͵Ͱ
ͰͶͰ͵ͽͻͳͪ ͺͼͽͻΒͰΔͪ
;Ͳ;ͼͶͬͯͪͻͪͯͬͰͳͲͬͯͰͳͱͰΔͰͻͼ͵ͰͳͭͻͪΌͰͬͳͼ͵ͰͿͳͻͷͰͳͲͲͰͷΓͰ
ͯͪͬͪͪ ͵ͻͰͯͳͽͪ
ͽͪ͵ ͯͪ ; ͼ;ͽͳͳ ͬͪ Ͱ ͯͶͪͲͳ ͳͲ ̸͊̽ ͳͶͳ ͯͻ;ͭͳ ͯͪͬͪͪ ͵ͻͰͯͳͽͪ
̓ͻͰͯͳͽͳ ͼ; ͽͶͳ͵ ͬͰͶͳ͵ͳ ͯͪ ΒͰ ͯ;ͱͳ͵ ͺͻͳͷͻͪ ͯͪ ͵ͪͼͳ ͼ ͽͺͶͪͽͷ ͯ;ͭͪ
ͺͪ ͼͰ ͲͪͽͰͬͪΒ;
͵ͷͺͰͲͪͳΒͰ
͵ͪͽͼ; ͵ͽͻͶͪͪͯͭͶͪͼͪΔͰͷ;͌ΒͰͯͳΔͰͳͷͪͳΒͪͷͪ
ͺͼͽͪͬΓͪΔͰͬΒͳ
ͫͪͲͪ
ͺͻͳͼͽ;ͺ ͯͻͪͭͰͳͷ ͻͰͼ;ͻͼͳͷͪ ͆ͪ ͽͪΒ ͪͳ
ͺΒͰͯͳͰ ͲͰͷΓͰ ͼͰ ͺͻͳ͵Γ;;Β; ͭͶͫͪͶΒ
ͳͷͺͰͻͳΒͳ͋; ͼͰͷͪͳͺ;ͶͳͰͼͽͪͽͳͼͽͳ͵ͪͷͪ
͵ͻͳͼͽͳͺͻͳͼͽ;ͺ ͿͳͲͳ͵ͭͲͪͬΌͰΔͪͳͬͰͻͫͪͶͰ
ͷͪͳͺ;ͶͪͳΒͰ
͵ΒͰ ͺͽ͵ͻͰͺΓ;Β; ͽͰΔͪ ͪͪͶͳͽͳͪͻͪ
͵ͪ ͪͯͬ͵ͪͽͪ ͳ ͺͼͳͽͰͻͪͺͰ;ͽͪ
͵ͪ͵ ͫͳ
ͲͰͷΓͰ͵ΒͰͼ;;ͲͰͶͰͺͲͪΒͷͳͰͫͳͶͰͯͬͰͯͰͰͯͫͪ͵ͻͽͼͽͬͪ
ͼͽͬͪͻͪΔͰͷͺͻͿͳͽͪͳͲͬΌͪͳͷͪ
ͻͪͯͬͪ
ͺͻͪͬΓͰΔͰͷͼͻͰΕͳͷͳͫͭͪͽͳͷͪͳͰͯͷͪΕͳͺͻͯͳͪ
ͯ͵ͼͰͺͶͱͪΒͼͳͻͷͪͳ
͵Βͳ ͺͶͪΕͪΒ; ͪΒͬͰΕ; Ͱ; ͯ;ͱͳ͵ͷ ͻͺͼͽͬ; ;ͺͽͰ Ͱ ;Ͳͳͷͪ ; ͫͲͳͻ ̺ͰΕͳͪ ͪͷͰͻͳ͵ͳ
ͭͻͪΌͪͪ͵ͻͲͫͻͪͲͬͪΔͰͳͷͰͯͳΒͰ ͽͪ͵ͬͰͺͼͽ;ͺ͵ͰͯͱͳͬΓͪͬͪ͵ͪͪͶͽͻ;ͳͼͽͳ͵Ͱ
ͫͻͫ;ͺͻͽͳͬ
͵ͷ;ͳͲͷͪ
ͪͪͻͳΒͰ
ͽͰͻͻͳͲͷͪ
ͯͰͼͺͽͼ͵ͳͻͰͱͳͷ̺ͪͰͽͳͪͼͳͼͽͰͷͪͺͳͬͪͪͳͼͽͻͳΒͼ͵ͷ
ͳͼ͵;ͼͽͬ;
ͻͰͽ͵ͺͻͳͫͰͭͪͬͪͰͶͰͭͪͶͳͷͼͻͰͯͼͽͬͳͷͪ
ͳͺͯͰͿͳͳͳΒͳΒͰͶͰͭͳͽͳͷͪ
ͯͰͶ;ΒͰͼ͵ͻ
ͷ
ͻͷͪͶ
ͳͺͻͺͬͰͯͪͪͶͽͻ;ͳͲͪͷ
ͯͳͬͽ;;ͷͪͳͽͪͻͭͻͪͯͪ
ͺͻͰ͵ͻͳͬͪͼͽͶͬͰͬͶͪͯͳͳ
ͯͫͻͪͳͪ;ͳ͵ͿͰͻͰͳΒͪ
ͽͪͫͰͶͪͷͪͳͿͳͪͼͳΒͼ͵ͳͷͺͻͻͪ;ͳͷͪͳͺͻͰͯͪΒͰt;ͯͳͷͪ
ͷͪ͵ͻͰ͵ͷͳΒͰiͪͰ͵ͷͼ͵ͷͿͪ͵;ͶͽͰͽ;͎ͪͪͻͬͪͻͯ;
͐ͳ͵ͪͭ;
͊ͪͽͳΒͪͭ;
̹Ͱͭͻͪͯ;
͈ͻͳ
ͽͳͳt͊;ͺͽͳͶͼͽͳͲͭͻͪͯΔͰͬͰͷͯͰͻͰͳͷͺͰͻͳΒͰͺͼͻͪͷͳͶͪ ͫͳͻͳͷͼ͵ͰͰͽ;ͻͳͰ
ͺͪ
ͼ͵Ͱ͵͵ͬͳͼͽͪͯͻͰͳͰͬͻͺͼ͵Ͱ͵ͶͳͲͪͽͻͰ97***ͳ9*9ͬͰ͵ͪi ͈Ͱͻ͵ͳͼ
ͼͽͻ–
ͽͪ͵
ͯͪ ͫͳ
͵ͪ ͳ ͦͻΘ ͇ͻͬͰͶ
ͳͲͭͶͰͯͪͶͳ ͺͪͻͪͳ ͇ͻͬͰͶ
͵Βͳ ΒͰ ͼ͵ͻͰͽͪ ͵ͪ ͯͰͼͳͳ
͵ͪ͵ ͼ;
ͺͻͳͷͰͽͳͶͳͰ͵ͳ
tͫͳ ΒͰ
ͫͶͪͭͼͶͬͰͽΒͰ;ͷͻͽͪ͵ͷͶͪͯi ͊ͪ;ͯͰͻͼ
ͼͽͻ
͊ͳͶͳͳΒ;ͷͼ͵ͪͯͶͳͪ͵ͪtͳͼͽ;ͻͰͯͰΓͰΔͰ͈Ͱͽͪͭͪi
ͳͶͳt͉ͳͷͳͽͰͻͰͽͼ͵ͭͯͫͪi
ͳΒͳͳͽͰͻͰͽ͵ͰͺͽͳͳͲͪͲͳͬͪΒ;ͼͽͻͪͺͽͬͪΔͰtͲͫͭΔͳͬͰͬΓͰͯͪͼͽͪͽͪ͵ͼͬͰͽͪͺͻͰͽ
ͬͻͰ;ͯͳͭͳͽͪͶ;͵ͶͳΒ;ͫͰͲ ͺͻͪͬͪͭͶͪͼͪi ̓ͰͲͰ
ͼͽͻ
ͳͼͳͷͫͶͿͪͼͳͪͽͰͳ
ͰͰͭͪͶͳͽͪͻͰ tͯͻ;ͭͰi ͭͶͫͪͶͳͲͪͳΒͰ ͋ ͈ͳ͵Ͱͽͳ
ͺͻ;ͱͪ ͬΒ ͵ͶͳΒͪͶͳͲͪͳΒͳ ͪͼͶͰΌͰͰ
ͷͭ;Εͼͽͳ
ͼͳͷͫͳͲͷͯ;ͪͳ ͺͻͪͭͷͪͽͳͼͽͳͳͼͽͬͪͻͰΔͰͷͼͪ tͰͶͰ͵ͽͻͼ͵ͷ ͼͬͰͽͼ͵ͷ
ͯ;;i
ͬͳͳͲͪΔͪ;ͺͻͪͬΓͪΔ; ͳ͵ͽͻͶͳͼͬͰͽͷ
ͯ;ͫ͵ͼ͵ͻͳͬͰͳͯΒͪͬͼͽͳͳͪ;ͳ
ͺͼͶͪͳ͵ͪ
͵ΒͳͫͪͪΒ;ͺͻͪͳ;;ͳͫͳͳͷͼͷͻͽͳͳͷͪ́Ͳͯͻ;ͭͳͻͪͲͶͭͪͳͼͯͻ;͵ͳΒͳͷ
ͺͼͶͰͯͳͪͷͪ ; ͯͳͭͳͽͪͶͳͲͪͳΒͳ ͵Βͪ ͺͽͺͳͻ;ΒͰ ͪͼͽͪͪ͵ ͷͺͶͪ ͳ ͪ͵;ͷ;ͶͪͳΒ; ͵ͪͺͳͽͪͶͪ ;
ͷͪͶͷͫͻΒ;͵ͷͺͪͳΒͪ
ͺͪͬΓͪͼͰ ͽΒͰͽ͵ͷͳͯ;ͼͽͻͳΒͪͶͳͲͪͳΒͰ
ΒͼͻͰͯͳͷ9*9
990
͇́̈́́͠ͅ͏̸͇̺͑͌͋́ͣͅ: ̻ͶͫͪͶͳͲͪͳΒͪͳͶͳt͵ͶͳΒͪͶͳͲͪͷͯͻ;ͭͪͳΒͳͷͼͻͰͯͼͽͬͳͷͪi
ͬͰ͵ͪ
ͲͪͺͪͲͳ̓ͪͻͶͪͅͻ͵ͼ̓ͪ͵ͼ;ͺͳͼͪͶͳͰ͵ͳͪ;ͽͻͳ
ͻͰΒͰtͳͿ͵ͷ;ͳͲͷ;ͺͬͰͲͪͷͼͪ
ͫͰͼ͵ͻ;ͺ;ͶͲͷ͵ͪͺͳͽͪͶͳͼͽͳ͵ͷ ͺͶͰͺͷi
͵ͪ ͼͬͳͲͪtͼͽͬͪͻͪΔͰͰ͵Ͷͳ͵͵Ͱͻͪ–
ͺͻͳͬͻͰͯͳ ͳͷͺͰͻͳΒͪi ͇ͳͭͶͰͯͰ ͼ; ͳͼͽͻͳΒͼ͵Ͱ ͺͪͻͪͶͰͶͰ ͳ t ͽ ͯͪͪͼ ͯͱͳͬΓͪͬͪͷ
ͫ;ͯͳͼͰΕͪΔͪͪͽͪͷͪͺͭͶͪͬΓͪͰ͵ͷͼ͵ͰͳͼͽͻͳΒͰi ̓ͰͲͰ
ͼͽͻ
ͪͼͽͬͪͻͳ͵ΒͰͪͷͰ
͵ͪͱ; ͵ͪͺͳͽͪͶͳͲͷ; ͐ͪͭ
͈ͪͻͪͯͳͭͷͪͽͳͪ ͺͻͳͷͰͻ ͺͻͰͯͼͽͪͬΓͪ ͽͻͪͲͳͳͳ
ͺͼͽ
͵ͶͳΒͪͶͳͲͪͷͫͪͶ͵ͪͼ͵ͳͯͻͱͪͬͳͪ
͵ΒͰͼ;ͭͶͫͪͶͳͼͽͳͺͻͰͳͷͰͬͪͶͳ;̀ͪͺͪͯͳ̹ͪͶ
͵ͪ ͇ ͼͰ ͼͳͶ͵ͪͽͻͺͶ͵ͳ ͷͱͰ ͪΒͫΓͰ ͺͻͳ͵ͪͲͪͽͳ ͵ͪ ͻͳ͵ͪ ͳͯ;ͼͽͻͳΒͼ͵ͭ
ͭͻͫΓͪͳͻͪͼͺͻͯͪΒͰͪͳͪͶͳͻͰͼ;ͻͼͪͻͪͯͳͼͽͬͪͻͰΔͪͼͪͭͶͫͪͶͳͷͫͻͰͯͬͳͷͪ
ΒͰͯͭ
;ͼ;ͽͳͳͰͿ;͵ͳͪͶͭͯͻ;ͽͬͪ
͵ΒͰͽͻͪͯͳͳͪͶͳͷͪͯͰͿͳͳͽ ͼͺͼͫͼͽͳ ;ͺͻͪͬ
ΓͪΔͪ ͼͪͷͳͷ ͼͫͷ
ͳΒͰͼͷͰͯͪͺͼͽͪͰ;͵ͪͺͳͽͪͶͳͼͽͳ͵ͷͼͳͼͽͰͷ;
͵Ϳ;ͲͽͻͪͱͰΕͳ
ͽ;ͽͻͰ ͳͲͪͽͳͽͳ͵Ͱ.
͆ͪ͵ ͻͪͼͺͪͯͪ t͵͵ͪ͵Ͷͪ ͼͳΒͪͶͳͲͷͪi ̺;ͰͽͳΕ
Δͳͬͪ ͺͻͳͬͻͰͯͪ ͳ ͯͻ;ͽͬ
Ϳ;͵ͳͳͰͺͽͳͺͳͷͫͻͪͼ;͵ͶͳΒͪͶͳ ;ͭͬͻͪ
ͺͯͿͳͻͷͷͼͽͻͪͳ;ͶͪͭͪΔͪ
ͼͶ
ͫͯͰͽͻͭͬͳͰͳ͵ͷͺͪͻͪͽͳͬͰͺͻͰͯͼͽͳͫͻͪͲͬͪͰͳΒͰͿͽͳͰͻͪͯͰͼͪͭͰ͆Ͱ͵ͳͯͻ;ͭͳͯͻͰ
Ό;Β;͵ͪ͵ͳͭͯͰͯͪͺͽͻͳͷΔͳͬͬͪ͵Βͳͷͳͼͽͬͪͻ͵ͻͰͯͳͽͳͻͪΒ;ͬͶͪͼͽͳͽ;ͺͻͳͲͬͯ
Δ; ͳ ;ͼͶ;ͭͰ ͺ;ͽͰͷ ͷͰΌ;ͪͻͯͳ ͽͰͯͰͻͪ
ͽͪ͵ ͯͪ Ͳͫͭ ͯͪͳΒͪ
ͺͺ;ͽ ͊ͻͫͳΒͰ
tͼͺͼͽͬͰͳ
ͫ;ΘͰͽͳ Ͳͪ͵Ͱ
ͪΓͰͷͪͯͫͻͰΔͰ;ͳͼͽͻͪͼͽͬi
ͺͻͰͽͬͪͻͪΒ;Εͳͼͻͺͼ͵;ͺͻͳͬͻͰͯ;;tͼ͵Ͷͪ
ͺͪͳ;ͽ;ΌͳͳͬͪͳΒͪͳ;ͬͰͲͰͳͺͶ;ͺͻͳͲͬͯͪi ͌̽ͰͶͰͬͳΕ
͈Ͷͳͽͳ͵ͪ
ͪͺͻͳͶ
ͼͽͻ–
͊ͬͰͽͯͰͶ;ΒͰ͵ͪͯͰͺͳͻͪͷͳͯͪͶͰͳͭͻͰͳͭͶͫͪͶͰͺͪͺͽͳ͵Ͱ͵ͽͻͶͰ
͵Βͪͪͼ
ͲͪͻͪͯͺͫΓͪΔͪͰͿͳ͵ͪͼͼͽͳ
ͺͯΒͪͻͷΓ;ΒͰͼͽͻͪͳͷͷΕͳͷͪ
ͪ͵ΒͰͪͺͼͶ;ͽͰͷͪͷͳ͵ͪ
͵ͪͬ;ͽͳͪΒ
ͳͽͳͳͺͲͪΒͰͷ̽ͰͶ;ΒͰͷͼͶͳͅͰ͵ͼͳ͵ͪͳͷͪ
͵ΒͳͰͲ;ΕͳͲͪͫͶͪͭͼͽͪΔͰͷͳ
ͼͶͫͯͷͪͷͰͻͳ͵ͭͼͪ
ͼͰͬͰͻͯͭͻͪͳͰ
tͺͳΒ;ͬͳͰ͵͵ͪ͵ͶͰͺͭͶͪͬͳͼͽͪͬͳ͵ͪͰͭ
ͫͳͶ͵Βͳͯͻ;ͭͳͪͻͯͪͼͬͰͽ;i
ͰͼͬͪͽͪΒ;ΕͳͯͪΒͰ ͺͼͽ͵ͶͳΒͪͶͳͼͬͰͽͷͰͼͽͳͲͷͰͪͼͽͳ
ͪͭ͠
ͼͽͻ
͵ΒͰͼͳͺͪͼͼͽ;ͽͷͰͽͺͼͽΒͳͬͪͬͻͼͽͪͪ;ͽͯͰͼͽͻ;͵ͽͳͬͰ
ͺͶͳͽͳ͵Ͱ ͪ ͯͰͶ;
ͼͽͬͻͰͰ ͯͪ ͯͻͱͳ ͬͳ ͼͬͰͽͼ͵ͳ ͺͻͰͯͪ͵ ͽͪ͵ ͽ ;ͺͻͪͱΔͪͬͪ ͼͺͼͽͬͰͰ
ͫͶͳ͵Ͱ ͰͼͶͪͭͪΔͪ ̓ͪͺͳͽͪͶͳͲͪͷ ΒͰ ͳͭͶͰͯ ;ͼͺͰ ͯͪ ͺͻͳͶͪͭͯͳ ͽͺͻ ͼͰͫͳ ͽͪ͵ ͽ ͳ
ͻͭͪͳͲ;ΒͰͳ;ͬͰΕͪͬͪΔͰͭͬ;ͺͻͳͲͬͯΔ; ́ͼͽ
ͼͽͻ
̀ͪͽͬͻͰͷͰ
Ͱ͵ͪͯͰͪ
ͪͺͻͳͷͰͻ;
͆Ͱͷͪ͵Β
ͪ͵Β;ͰͼͽͬͶͳͷͯͪͼͰ;ͭͶͰͯͪͷ
tͯͻͪͼͽͪΒ;;Ͳ͵ͳͰͼ͵ͰͯͪͯͳΓͰͯͪͫͳͫͳͶͪͫΓͰ
ͺͻͳͺͻͰͷΓͰͪ Ͳͪ ͪͯͶͪͲͰΕ; ͫ;ͯ;Εͼͽi ̓ͰͲͰ
ͼͽͻ
ͳͼͽ ͵ͳͰͼ͵Ͱ ͭͶͫͪͶͳͲͪͳΒͰ
tͺ;ͽͪ ͼͬͳͶͰi
; ͵Βͳ ͼͰ ;Ͷͪͱ; ͼͽͽͳͰ ͷͳͶͳΒͪͻͯͳ ͯͶͪͻͪ
ͻͪͯͳ ͼͬͪΒͪΔͪ ͽͻͱͳͽͪ Ͳͪ ͵ͳͰͼ͵Ͱ
ΒͰͿͽͳͳΒͰ ͺͻͳͲͬͯͰ ͇ͬ; ͺΒͪͬ; ́ͯͳΒͳ ͽͬͻͰ ͪͲͳͬͪΒ; ͵ͳͰͼ͵ͳͷ ͵ͶͳΒͪͶͳͲͷͷ
ͺͯ
ͿͳͻͷͷͭͶͫͪͶͳͲͪͳΒͰ͆ͪͷͪ
͵ͪͳ;ͬͰ͵ͰͯͼͽͪΒͰͼͶͰͯͰΕͳ͵ͻͪ͵͵ͪͷͯͰͻͷ
ͳͼͪͷͺͽ
ͬͪΔͰͼͺͼͽͬͰͭ
;Ͱͯͼͽͪͽ͵;ͪ;ͽͷͳͺͻͰͽͺͼͽͪͬ͵ͳ
Ͱ͵ͷͼ͵ͭͻͪͲͬΒͪ
ͽͪ͵ͯͪͼͰͪͼͽͪ
ͬΓͪΒ;ͯ;ͭͳͶͪͳ Ͱ
͵ͶͳΒͪͶͰͲͪͬͳͼͼͽͳͯͻͱͪͬͰ͵ͪͳͺͽͰ͵ͪͻͰ ͲͪͶͭͰ ͼͽͻͪͳͫͪͪ͵ͪͳ
ͳͬͰͼͽͳͽͻͪ
ΒͰͯͭ͵Ϳ;Ͳͭ ͺͪͻͪ
ͯͻͱͪͬͭͳͫͻͳͯͪ;͵ͷͰΒͰͬͻͶͽͰ͵ͽͰͻͳΒͼ͵ͳͳͺͻͪ͵
ͽͳ ͻͪͲͶ;ͳͽͳ ͵Ͷͳ͵ ΒͰ ͺͻͽͰ͵ͽͻͪͽ ͬͪͲͪͶ ͳͶͳ ͵ͶͳΒͪ ͷͰΌ;ͪͻͯͳ Ͱͽͪͻͪ ͽ;ΌͰͰ
ͭͶͫͪͶͰ ͷΕͳ
͵Βͳ ͯͳͻͳͭ;ΒͰ ͪͪͻͳΒͷ ͪͼͪ
ͰͺͼͻͰͯ ͺͻͰ͵ ͯͷͪΕͳ ͭ;ͬͰͻͰͻͪ
ͺͻ
Ͱͬͻͺͼ͵ͰͻͳΒͰͽͪͳΒͰ
;ͼͽͶͳͰͳͲͪͬͪΓ;Β;ΕͳͼͽͻͪͽͰͭͳΒͳtͼͳͭ;ͻͪͭͶͪͼi
ͼͷͳΓͰͷ
ͯ ͼͽͻͪͰ ͼͽͻͪͽͰ͵ͺͶͳͽͳ͵ͳ tͽͳ͵ ͽͪ͵ͬͪi ̀ͪͺͪͯͪ ͺͻͬͰͼͽͬͰ ̸ͷͰͻͳ͵Ͱ
ͳ ͽͳͷͬͪ
991
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
tͺͳͼͪͪͼͺͰͳΒͪͶͳͼͽͪiͳͳͼͽͪ͵;ͽͳͻͭͪͳͲͪͳΒͪ
ͳΒͳͳͱͰΔͰͻͳͭ ͺͯͻͪͲ;ͷͰͬͪͳͻ͵ͳͲͫͻ
ͶͳͯͰͻͪͳͲͼͬͰͽͪͬͶͪͼͽͳͳͺͻͳͬͪͽͭͫͳͲͳͼͪ
ͼͺͰͳΒͪͶͳͲͬͪͳ ͪΒͰΕͰ
ͪ̀ͪͺͪͯ;͌ͺͼͽͷ
ͯͰͻΒͭͰͭͻͪͿͳΒͳ
ͺͯͻ;ΒͰͰ͵ͼΒ;ͭͼͶͬͰͼ͵ͭͺͻͼͽͻͪ
͵ͻͰͪͽͻͳͷͪ ͳΔͳͬͳͷͽͪ͵ͷͪͳͷͪ
ͬͭͼͬͰͽͼ͵ͭͺͻͰͽ͵ͪͼͶ;ͱͳͶΒͰ
ͳͼͶ;ͱͳ
͵ͪͰ͵ͼͺͰͻͳͷͰͽͪͶͯͫͻ
ͯͻ;ͽͬͰͪͶͪͫͻͪͽ
ͻͳΒͪ; ͺͻͳͻͯͳͷ;ͼͶͬͳͷͪͳͼͷͰͽͶͳͽͰͲͪͳͲͬͲΔͳͬͰͰ͵ͬͪͶͳͽͰͽͰ
ͪ͵ͳ͵ͪͻͽͻͫͰͳ
ͺͻͰͬͪͲͳΌͰͳͽͰͶͭͳΒͪ
ͺͶͳͽͳ͵ͳͺͻΒͰ͵ͪͽͪ;ͲͽͬͻͰ; ͳͺͻͰΕ;ͽ;
ͺͯͻ͵;ͯͷͪΕͳ
ͽ;ΌͰͳͰͽͪͻͪͯͻ;ͽͬͰͰͷΕͳ
ͼͪͼͽͪͬΓͰͳͯͬͻͬͪͺͶͳͽͳ͵ͳͼͽͻͪͪ͵ͪ
ͽͪΒͳͼͶ;ͱ
ͫͳ ͳ ͽͪΒ͵;ͪ
;ͱͳͬͪͶͪͪ ͺͻͳͬͳͶͰͭͳΒͪ ͳ ͼͳͰ͵;ͻͪ
ͯ ͵Βͳ ͳΒͰ ;ͺͽͰ ͯͺͳͻͪͶͪ ͼͬͰͼͽ ͯͪ ͼ;
͵ͶͳͲͬͪͳͼͪͷͳͪͻͯͳ͵ΒͳͱͰͶͰͯͪͫ;ͯ;͵ͶͳͲͬͪͳ
ͳͯͪͼͽͻͪͳ͵ͪͺͳͽͪͶͳΒͰͯ;
ͼͳͻͷͪ;ͲͰͷΓ;ͳΒͰ;ͳͳͫͭͪͽͷ
ͳͽͳͼͰͽͷͱͰ;ͳͳͽͳͻͪͼͺͻͯͪΒͷͯͷͪΕͰͭͫͭͪͽͼ
ͽͬͪ ͳ ͳͲͬͲͷ ΒͰͿͽͳͰ ͻͫͬͳͲͬͪͰ ͻͪͯͰ ͼͪͭͰ
͵ͪ ͯͰ ͺͻͰͼͪ ͬͼͽͪͻͰ ͵ͶͳͲͪͳΒͰ
̀ͪͺ̹ͪͯͭͪͶ͵ͪͪ
͵Βͪ
ͪ ͱͪͶͼͽ
ͳΒͰ;Ͳ;ͻͺͪͽͻͼ͵ͪ
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͵ΒͰͼ;;tͬͶͪͼͳͽͬ;ͬͳͰ̸ͯͷͰͻͳ͵ͪͳͳͷͪΔͰͯͼͽͻͪͪ
ͪi ͈ͳ͵Ͱͽͳ
ͼͽͻ
ͳͼͬΒ;ͳͷͺͰͻͳΒͪͶ;ͷΕͺͰͽͭͻͪͯͰͪͺͻͽͰ͵ͳͳͲͷ;
̸ͷͰͻͳ͵ͪ
ΒͰͪͺͻͬͷͷͰͼͽ;i͈ͪͪΒ;ͼͰͼͪͷͯͬΓͳͪΒͰͲͳ͵ͷͳ͵;Ͷͽ;ͻͷͺͶͪ;
͌͊ΒͰͯͳΔͰ
ͳͷ̽ͻͱͪͬͪͷͪͽ͵ͷͳ ͭͯͳͰͺͻͯͪͽͳ͵ΔͳͭͪͪͺͳͼͪͶͳͼ;ͪͳͪͶͳͪ;ͽ
ͻͳi ͑ͫͰͳͪͅͻͽͰ
ͼͽͻ
͊ͽͭͪ ΒͰ ͪͷͰͻͪ ͬͭ ͻͪͯͪ ͫͳͶͪ ͯͪ ͺ͵ͪͱͰͷ ͯͪ ͳͭͻͪ ͭͶͫͪͶͳͲͪͳΒͰ ͳΒͰ ͬͪ ͳ ͼͽͪͻͪ ΒͰ
͵Ͷͳ͵ͳͷͺͰͻͳΒͪ
tͯͫͻͬΓͻͺͼͽͬiͳtͺͻͯͪΒͪͺͫ;ΔͰͳ͵ͪi
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ͳͶͳ͵
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ͬͪͻͬͪͻͳͲͷͷiͷͳͼͷͻͷͪͶͳͲͬͪͭ Ͱ
͵ͶͳΒͪͶͳͲͷͪͷͪͻͳͰͽͪͰͶͳͫͰͻͪͶͰͳͯͰͶͭͳ
ΒͰ ͫͪͬΓͪΔͪ͵ͪͺͳͽͪͶͳͲͷͪ ̽Ͱͷ͵ͻͪͽͳΒͪΒͰ ͼͪͷͳͲͭͬͻͳͷͺͰͻͳΒͰ
͵Βͪ Β ;ͬͰ͵ͳΒͰ ͺͰͶͪ
tͯͰͶͳͽͳ ͫͶͪͭ ͬͰ͵ͬͪ ͵ͶͳͲͪͳΒͰi ̾ ͅͳͯͽͪͭ
ͼͪͲͯͪͭ ͪ ͺͽͳΔͪͬͪΔ; ͭͻͷͭ ͫͻΒͪ
ͷͪͻͭͳͪͶͳͲͬͪͳͳͳͲͺͽͰͳͳͻͷͼͬͰͽͪ͆ͰͭͪΒͳͷ ͪͯ;
ͪΒͷͪΔͰͳͶ;ͲͳΒ;
ͯͪͫͳͽ
ͷͭͶͪͺͰͽͳ;ͼ͵ͻ
̸̸͉͉̈́́͋̾͋͌
992
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993
̻ͶͫͪͶͳͲͪͳΒͪͳͭͶ͵ͪͶͳͲͪͳΒͪ / Globalization & Glocalization ̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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CIP - ̓ͪͽͪͶͭͳͲͪͳΒͪ;ͺ;ͫͶͳ͵ͪͳΒͳ- ͆ͪͻͯͪͫͳͫͶͳͽͰ͵ͪ͊ͻͫͳΒͰ
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316.32:32(082)
321.7(082)
371:316.32(082)
316.722(082)
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Globalization & Glocalization : thematic collection of papers of
JOUFSOBUJPOBMTJHOJGJDBODF̻ͶͫͪͶͳͲͪͳΊͳͭͶ͵ͪͶͳͲͪͳΊ
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