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  • Portrayal of Cultural and Moral Values in Pakistani Drama Industry

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    Ameera Muzammil
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    The document discusses a case study analyzing the portrayal of cultural and moral values in dramas aired on private entertainment channels in Pakistan, specifically HUM TV and ARY. It puts forth several hypotheses, including that the dramas are sharply capturing youth attention, promoting damaging relationships, revolving only around illegal/extra marital affairs, and promoting materialism in youth. It also lists several research questions focused on whether youth watch the dramas, what elements attract them, why dramas represent the same issues, are made from a feminist perspective, have deviated from social values, and whether they gratify or affect audiences.

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    PORTRAYAL OF CULTURAL AND MORAL VALUES IN PAKISTANI DRAMA INDUSTRY

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    The document discusses a case study analyzing the portrayal of cultural and moral values in dramas aired on private entertainment channels in Pakistan, specifically HUM TV and ARY. It puts forth several hypotheses, including that the dramas are sharply capturing youth attention, promoting damaging relationships, revolving only around illegal/extra marital affairs, and promoting materialism in youth. It also lists several research questions focused on whether youth watch the dramas, what elements attract them, why dramas represent the same issues, are made from a feminist perspective, have deviated from social values, and whether they gratify or affect audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    78 views2 pages

    Portrayal of Cultural and Moral Values in Pakistani Drama Industry

    Uploaded by

    Ameera Muzammil
    The document discusses a case study analyzing the portrayal of cultural and moral values in dramas aired on private entertainment channels in Pakistan, specifically HUM TV and ARY. It puts forth several hypotheses, including that the dramas are sharply capturing youth attention, promoting damaging relationships, revolving only around illegal/extra marital affairs, and promoting materialism in youth. It also lists several research questions focused on whether youth watch the dramas, what elements attract them, why dramas represent the same issues, are made from a feminist perspective, have deviated from social values, and whether they gratify or affect audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    PORTRAYAL OF CULTURAL AND MORAL VALUES IN DRAMAS OF PRIVATE ENTERATINMENT

    CHANNELS OF PAKISTAN
    A Case Study of Dramas of HUM TV & ARY

    Abstract

    INTRODUCTION

    Hypothesis

    H1: Moral and Cultural Trends in drama industry are sharply capturing the attention of youth

    H2: Pakistani dramas are likely to promoting damaging of relationships in the mind of viewers

    H3: Dramas in Pakistan are only revolve about illegal/extra marital affairs

    H4: Pakistani Dramas are promoting materialism in the mind of youth.

    Research Questions

    RQ1). Do all the youth of Lahore watch dramas on cable television channels?

    RQ2). What are the elements in the dramas of cable TV channels that attracted the youth of

    Lahore?

    RQ3). Why all the dramas represent the same issues (love affairs/ extra marital affairs)?
    RQ4). Why all the dramas are made in feminist perspective?

    RQ5). Why the new current drama trends have deviated from social and moral values of society?

    RQ6). Do all the dramas gratify the audience or cause an effect on their life?

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