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Some of the clients with whom

we are proud to work:
All the Business Models by industry
Manufacturing Finance Energy Real Estate Other

3D Hubs Alfa Activity Azuri Doorsteps Airbnb
Kaeser Compressors Digit Sealed Redfin Foap
OpenDesk Friendsurance Geckoboard
Wijeya Newspapers FundersClub Transport Telecom HandUp
Lemonade SFpark Fon kaggle
Healthcare SaveUp Shiply giffgaff Pact
23andMe TransferWise Uber Karma Parse.ly
AliveCor Quantiacs VAB Recyclebank
Glow Volvo In-Car Delivery Robin
PatientsLikeMe Commerce Whim Sanergy
Appear Here Zipline Showpad
ASAP54 Zubie The Humble Bundles
Birchbox Viloc
Quidco Wranx
Qwirky
www.3dhubs.com
Key info
3D Hubs is a collaborative production
platform for 3D printer owners and 3D HQ Amsterdam, the Netherlands
makers.
Industry to learn from Manufacturing
This company is on a mission to make 3D printing Founded 2013
accessible to everyone by unlocking the world’s
idle 3D printers, facilitating transactions between Facts
3D printer owners (Hubs) and people that want to
‣ 3D Hubs’ CEO B. de Zwart and CTO B. Garret are both
make 3D prints (makers). former employees of 3D Systems.
‣ 3D Hubs operates a network of 6,700 professional

facilities, plus 30,000 printers owned by privates.
‣ 3D Hubs with Autodesk Spark in Oct 2014.
All you need to know

On which trends does this company focus?
‣ Collaborative Consumption, P2P (peer-to-peer)

‣ 3D Printing
‣ Network of ‘prosumers’
Does it bring people out of their comfort zone?
Share a 3D Printer Interactive Map Hub maker community ‣ How do you control quality when manufacturing is
distributed among communities? (reviews)
‣ By directly linking customers to local producers 3D Hubs is
using distributed manufacturing to make 3D printing
3D Hubs lets 3D print-owners 3D Hubs operates a network Hubs meeting makers and vice
accessible to everyone without ‘middlemen’ involved.
list their printer for free. There of 6,700 3D printing services versa is the backbone of this
are no signup fees or recurring in over 150 countries, so that platform. The ability to learn
charges for Hubs. 3D Hubs over 1 billion people can find a from the community and share
takes a 15% fee on each order local printer within 10 miles knowledge and designs is the
to provide customer support, (16km) of their home. Each beating heart of 3D Hubs.
model checking, platform Hub sets its own prices.
marketing and payment
facilities.
BOARDOFINNOVATION.COM
5
Money
Consumer
Printed Poduct
Community Meetups
Platform 3D Computer
Model
5
HQ
Inc
15 %
Experience Experience
3DHubs 3D printer owner Maker 3D HUB Mayor
Lead 3D Computer
City Makers Community
Model
Platform
Business Model
How do they make money? Other companies with similar business Business model characteristics.
model.
3D Hubs takes a 15% fee on each order for the service ‣ P2P (peer-to-peer) Business Model
they provide by connecting makers with people that ‣ http://corp.fon.com ‣ Online & Offline community
want to print (excluding any applicable VAT). ‣ Foursquare ‣ Broker Model
‣ Airbnb
www.kaeser.com/int-en/
Key info
KAESER COMPRESSORS is one of the
leading manufacturers and providers of HQ Coburg, Germany
compressed air products and services.
Besides selling their equipment and Founded 1919

maintenance contracts they also started
offering air-as-a-service to their customers. Facts
This case study focuses on the air-as-a- ‣ Kaeser manufactures its product at two different sites in
service business model. Germany focusing on reliability, energy & cost efficiency
and ease of maintenance.
‣ Kaeser is active worldwide through branch offices and

exclusive sales partners in over 100 countries.

‣ Servitisation
‣ Predictive maintenance
‣ Industrial Internet of Things (IIoT)
Predictive maintenance Limit service calls Aligned incentives ‣ Traditional companies are used to buying and owning their
equipment not leasing it.
‣ The new business model implies that Kaeser wants to
minimise its service calls which threatens the job security of
By monitoring the usage and Under the new business model From the perspective of the
some of its technical staff.
condition of its machines, Kaeser has every incentive to client the value driver is
Kaeser is able to use the data minimise service calls because reliable compressed air, under
to implement a predictive they are a cost instead of a the subscription model Kaeser
maintenance program. revenue driver. This means carriers all the material risks
better designed and more and is incentivised to minimise
durable products. down time.
Business Model
model.
They charge a monthly subscription fee for the leasing ‣ Subscription model
of their equipment and the maintenance. Limiting ‣ Rolls-Royce - Pay-per-hour ‣ Servitisation
maintenance, increasing efficiency, etc. increases their ‣ Phillips - Lux-as-a-service
bottom line.
www.opendesk.cc
Key info
OpenDesk is a platform for designer and
open source collection of furniture that HQ London, United Kingdom
customers can make themselves for free or
order unassembled from a local maker with
a CNC machine. Founded 2013
Basically, it does to Ikea what AirBnB did to hotel Facts

chains. All designer products without the designer ‣ Since OpenDesk started in 2013, they attained 400
price tag. professionals in 37 different countries.
‣ Designs were featured in the London Design Museum,

Wired UK, the CNAP in Paris and Domus magazine, and
have been downloaded >30,000 times for DIY

‣ Digital fabrication
‣ Peer-topeer production
‣ Open-source furniture
Designers Make it yourself Get it made ‣ Digital fabrication changes the manner how furniture is
developed and manufactured. At the same time, the internet
allows designers to share their designs online and gather
Customers can buy designer Customers can download A vast network of professional feedback during the design process. It challenges the
furniture on the website. For design furniture templates for makers can fabricate, finish traditional relationship between the designer, retailer,
every design sold, the designer free. With the templates, they and deliver the furniture. manufacturer and customer.
receives a royalty. Their can make their own furniture Under a re-seller licence ‣ Designers have no control over production and materials.
designs are directly sold to for non-commercial purposes makers can reproduce the Who is responsible then?
customers under their own and for commercial use, designs and sell them for their
brand, name, terms and keep customers are connected to a own profit (only for CNC
all rights themselves. local maker through the products).
network.
5
Maker’s Reseller
HQ
Inc Design
price Licence Templates Licence
Local Makers OpenDesk Designers

5
Service of making
furniture Royalty fee (5-8%)
Feedback
Maker’s price Platform Free

+ 20% Design template
Review, Furniture
Ratings
Consumer (gets
Consumer (DIY)
it made)
Business Model
model.
OpenDesk sells furniture upon which it receives a ‣ Freemium
platform fee, the designer receives a design royalty and ‣ www.3dhubs.com ‣ Communities
the maker covers the manufacturing costs by quoting ‣ www.airbnb.com ‣ Peer to peer
the manufacturing price for the product themselves. ‣ www.quirky.com ‣ Royalty system
On top of the maker price OpenDesk charges 20%.
www.wijeyanewspapers.lk
Key info
Wijeya Newspapers has a Chemical Leasing
contract with its ink supplier. Payment is HQ Colombo, Sri Lanka
based on printed copies of newspapers
rather than on the kilograms of ink used.
Founded 1979
The ink supplier remains the owner of the ink.
Both parties will be motivated to consume less ink Facts
with financial, environmental and, in this case,
‣ Chemical leasing between Wijeya Newspapers and
even internal health benefits as a result. Long- General Ink resulted in ink savings of around 15,000kg,
term contracts and the sharing of expertise are equivalent to approximately $50,000 per year.
some of the prerequisites of chemical leasing.
‣ Prints approx. 15 million newspapers/month.

‣ Product as a Service
‣ Vertical Integration
‣ Circular Economy 
Different channel Use less / Pay less Shared expertise ‣ Stakeholders are dependent on longterm partnerships.
‣ Full transparency concerning the created value of the
project is key to make Chemical Leasing work. Are
Wijeya Newspapers pays for Chemical Leasing encourages Wijeya newspapers shares companies willing to share everything?
the service of printing a paper better chemical management. know-how about their ‣ The efficiency gains of the new model have to be divided
per copy and no longer for the The result can be seen in industrial process and the final between the different stakeholders.
volume of ink that is environmental advantages, as product (newspapers). Their
consumed per kg. The supplier well as in consequential ink supplier has expertise in
stays owner of the ink. economic benefits for both the appliances of different
suppliers and users of chemicals to print with.
chemicals.
Waste ink
Payment per printed newspaper
Recycled
Inc ink Inc Print newspapers HQ
Inc
Newspaper
Other ink user 5 Ink Supplier 5 Wijeya Newsp. 5 Consumer
Money Share extra profits
5
Less
environmental
Inc
Less Money impact
Waste Processer
1 Society
Less waste reputation

to be processed
Business Model
model.
The partnership has two revenue streams: 1. A ‣ Product as a service
reduction in cost by lowering the ink consumption and ‣ www.chemicalleasing.com ‣ Long Term Partnership
2. The supplier taking back waste material makes it ‣ www.leaseplan.com ‣ Shared profits
possible to sell unused ink again. ‣ www.nl.mudjeans.eu/Lease-a-Jeans ‣ Shared expertise
www.23andme.com
Key info
23andMe is a privately held personal
genomics and biotechnology company that HQ Mountain View, California, US
provides uninterpreted raw genetic data to
Industry to learn from Healthcare
gain insights into personal ancestry.
Founded 2006
The company is named for the 23 pairs of
chromosomes in a normal human cell. Facts
‣ Founded by Anne Wojcicki, the wife of Google co-founder
Sergey Brin (the two are now separated).
‣ Since it was founded in 2006, 23andMe has collected data

from 800,000 customers (Jan 2015).
‣ *23andMe (temporarily) no longer offers health genetic

reports due to an FDA directive.

‣ Personal Genome Service

‣ Self-Monitoring
‣ Big Data
Personal DNA Report Research Surveys Open API ‣ With +300.000 DNA samples in their customer base,
23andMe has access to the most precious data a person can
give: his personal data.
For $99, people can order a 23andWe, gives customers the 23andMe has an API, to let ‣ Direct-to-consumer genetic test kits may provide inaccurate
DNA scan. After sending back opportunity to leverage their developers build other apps or misleading disease risk assessments. (FDAs concern)
a sample to the 23andMe lab, data by contributing it to and services on top of users’
users receive, 3 weeks later, a studies of genetics. At this genetic information.
personal DNA report on moment only in-house
different health conditions* research, 23andMe will e.g. www.genesand.us finds
and their DNA lineage. provide this service soon B2B, the best genes that you can
for monetizing profile data. give to your child.
DNA kit
$ 99
Inc
Labo HQ
Inc Inc
Money DNA report use for API
E-health
23 & Me Consumer
Company
Service Saliva DNA service
Government
Answers
Survey Experience
Business Model
model.
23andMe makes money with personal genetic tests. ‣ Big Data
Customers are purchasing ancestry-related ‣ www.invitae.com ‣ Online research community
information and uninterpreted raw genetic data for ‣ www.mygene23.com ‣ B2B2C
$99. ‣ www.geenianalyysi.fi ‣ Product-Service combination
www.alivecor.com
Key info
AliveCor has a device & application that
turns any smartphone into a clinical-quality HQ San Francisco, US
electrocardiogram (ECG) recorder.
All data can be viewed via the free AliveECG app Founded 2011
and via AliveInsights, their paid analysis service,
patients can get access to expert insight on their Facts
ECG readings without waiting for a doctor’s
appointment. ‣ AliveCor released a veterinary version of their app ahead
of the one for humans.
‣ In Aug 2014 AliveCor receives first FDA clearance to

detect a serious heart condition in an ECG on a mobile
device.

‣ Big-Data
‣ Quantified Self
‣ Product with a Service
‣ “The Internet of Me”
Record Accurate ECGs Share Records with Data Insights ‣ Getting reports on your health status, only by providing
doctor your data, is a different approach patients are not always
comfortable with.
Record heart rhythms along You can easily and Patients can send recordings,
‣ In comparison to the solution offered by AliveCor, existing
with your symptoms, lifestyle automatically share ECGs, AF along with notes on any professional ECG systems look overrated.
activities and medications. episodes and symptoms you’re symptoms they may have for a
Clinical studies demonstrated feeling with your doctor using technical or clinical review.
the AliveCor Heart Monitor’s email, PDFs or the Provider AliveInsights provides several
accuracy to be comparable to Dashboard. service options to choose
readings from Lead 1 of from, available 24/7.
standard ECG machines.
ECG data
5 5
$74,99 Money
Patients
Inc
AliveCor Heart Monitor ECG analysis
5
Cardiac
Technician
-% commission Lead HQ
Inc Use
AliveCor
Inc
ECG data
AliveCor
Certified ECG
Cardiologist Patients analysis
ECG Analysis
Partners for AliveCor Heart Monitor

+ provider dashboard Practice Fusion EHR
AliveInsight
5 5 Physicians
*Reimbursement for ECG tracings and reports,
with a CPT code enables health professionals to $74,99* $15/month
recoup the costs of the device in a matter of days AliveCor Users
Business Model
model.
AliveCor makes money by selling ECG devices (€169) ‣ Online service (app) + Offline product (device)
that fit on existing smartphones. • http://www.preventice.com/ ‣ Data Model
Physicians that want their own monitor pay an extra ‣ Partnership Model
€15/month for professional services
www.glowing.com
Key info
Glow is a data science company that uses
data science to understand and predict HQ San Francisco, US
when a woman is most fertile, maximizing
the chance of pregnancy without any
artificial or medical treatments. Founded 2013
An additional Glow First program (peer funding) Facts

helps to make infertility treatment affordable.
‣ Co-founded by PayPal cofounder Max Levchin. Mission
statement: “Womanhood demystified by data”
‣ Over 4 million women worldwide use Glow apps (Aug

2016).

‣ Big Data
‣ Quantified Self
‣ Cognitive Systems
‣ Personalization
Pregnancy Insights Additional Apps Funding Program ‣ Medical apps are changing healthcare. Some of them are so
accurate even doctors use them.
The Glow app offers women Glow also provides 2 Glow First is a not-for-profit
insight on good habits to additional apps for ‘sexercise’ program that helps make
practice while they’re and pregnancy guidance. Eve treatment affordable by
expecting and provides by Glow offers sex tracking letting you “pool” your risk
support during difficult times, and cycle trends. Glow with a larger group of healthy
such as miscarriage and the Nurture provides you with couples. Make a small
postpartum period. health insights during investment in your future
pregnancy. family, with big rewards.
Predictions & Tasks
to increase pregnancy
€50/Month
Data Data
Insurance &
Extra Guidance
conceiving
Pregnant*
Non-Paying user
Inc HQ
Inc
support
Inc Inc
Labo Glow First Fund
5 ++ % of Money Pool 5
Money HQ
Inc Engaging User Less Money
Not Pregnant* Company Company
% of Money Pool inFertility Treatment Partner

Universities Glow
User Data
R&D "Normal" User
Not Pregnant*
5
Paying Users
Money
Data Exposure
Business Model
model.
Glow sells “data insights” regarding conceiving to ‣ Not-for-profit funding part
research Institutions & gives exposure to trustworthy ‣ www.23andme.com ‣ Partnership Model
Infertility Treatment Clinics. The data is generates by ‣ www.friendsurance.com ‣ Money pool
users who use one of their three pregnancy guidance
apps.
www.patientslikeme.com
Key info
PatientsLikeMe is an online platform that
connects patients with similar conditions to HQ Cambridge, US
share real-world health experiences.
The company monazites on aggregate data by Founded 2004
selling it to medical organisations.
Facts
‣ Started as an online community for ALS patients, the
company expanded its scope to any patients with any
condition, including pets.
‣ Patients Like Me was named one of Fast Company’s Top

10 Most Innovative Companies in Biotech.

‣ Healthcare 2.0
‣ Quantified Self (Trackers)
‣ Big Data
Online Community Health Tracking Aggregate Data ‣ Still concerns about the privacy of the people behind the
data
PatientsLikeMe’s online Chart your health over time PatientsLikeMe aggregates ‣ People can take wrong decisions by acting as their own
platform is designed to easy and contribute to research the data people share about doctor.
share your medical data in a that can advance medicine for their conditions in order to sell
secure & private way. all. it to their partners such as
Community members can pharmaceutical companies
share, find and learn from the and biomedical companies.
available data. e.g. compare
treatments, symptoms, etc.
Inc
Pharma
companies
Patients
Inc
Free community service HQ

Inc Health insurance
Money companies
Personal
Inc
Data PatientsLikeMe
Gathering Data Patients Data

Medical service
companies
Inc
Patients
Medical device
companies
Patients with
similar diseases
Health Sector
Business Model
model.
Patients like me offers a free health community service ‣ Selling (Big) Data
to its users. They make money by selling the data, ‣ Facebook, Pinterest, Instagram (selling user data) ‣ Online community
generated by the community, to pharmaceutical ‣ www.23andme.com ‣ B2B2C
companies.
www.activity.alfabank.ru
Key info
Alfa Activity, the fitness banking system of
the Alfa Bank, is an online platform that HQ Moscow, Russia
monitors customers’ movements using
Industry to learn from Finance
fitness trackers like Fitbit, Jawbone UP or
RunKeeper. Founded 2014
Depending on how much movement is made each Facts

day, small amounts of money is transferred into
‣ The Alfa Bank is the largest private commercial bank in
the user's special savings account, the Alfa Activity Russia.
account.
‣ Customers using the service are saving up to twice as
much as the average and are walking 1.5 times more

‣ Wearables
‣ Big Data
‣ Mobile Banking
High savings Access to high interest Personalized finance ‣ The healthiest customers are able to save the most.
‣ You can’t transfer unlimited amounts to your savings

account: only by working out the money is automatically
Users of Alpha Activity have a Unlike most of the highest- The more the customers
transferred
6 percent interest rate, much interest accounts, it’s sweat, the more money can be
higher than the interest rates accessible to anyone, transferred to the Alfa Activity
of other banks. regardless their annual account, and the more the
income. customers earn. It all depends
on the frequency of their
workout.
Activity Data
Right to use data Activity Data
# Rubles +4,2% saving interest

/100.000 steps
5 5
HQ
Inc Inc
1,8% annual saving interest $150
Activity Fitness Tracker

Alfa Bank 5 User (eg Jawbone)
Money Fitness Tracker
Banking Service
Normal
5
customer
56 Ruble/Month Alfa Bank Users
Business Model
model.
Alfa Bank requires their new sportive customers, who ‣ Bait and Hook
are interested in the free ‘“Alfa Activity” account, to ‣ / ‣ Performance based
sign up for a regular bank account, which costs 56 ‣ Product-Service combination
Rubles (€0.80) per month, and a free internet account
“Alfa Click.”
www.digit.co
Key info
Digit is a financial service application that
monitors your financial behaviour and HQ San Fransisco, US
automates saving.
Digit connects to your bank account and monitors Founded 2013
your income and spending habits. It automatically
transfers money you don’t need to your Digit Facts
saving account. You can manage the saving
account by simple text messages. ‣ Digit has received $36.3M in equity funding in 3 rounds
‣ At first Digit didn’t pay interest on savings in its accounts,

it has since started paying a flat 1% fee on a 3 monthly
basis.

‣ Frictionless experience
‣ Personalisation
Frictionless experience No-overdraft guarantee Access by text ‣ Giving an application access to do money transfers on your
behalf requires a lot of trusts.
‣ Overdrafting is a very bad experience and being reimbursed
for the costs does not make up for it.
Digit calculates the perfect If the user overdrafts because You can access your Digit
amount of money to set aside of Digits savings, Digit saving account by sending
every day — based on the reimburses the overdraft fees Digit a text message.
users’ income and spending — incurred by the user. Transferring money from a
and automatically saves it. Digit account to a checking
account is free of charge.
Business Model
model.
Digit receives a fixed monthly fee of 2.99$ from its ‣ Subscription model
users. On top of that it can leverage the funds it has ‣ tinkapp.com
under management for greater returns*. ‣ pensionbee.com
‣ acorns.com
*There is no public information available about this.
www.friendsurance.de
Key info
Friendsurance is a peer-to-peer insurance
concept that allows to spread risks among HQ Berlin, Germany
friends and relatives.
As a result, it’s possible to enter into a liability, Founded 2010
legal and household insurance at a very low rate.
Facts
‣ The business has grown to over 90 employees since its
launch in 2010; it is headquartered in Berlin.
‣ Friendsurance claims savings up to 40% of insurance costs

by harnessing network effects.

‣ P2P (peer-to-peer)
‣ Sharing Economy
‣ Less Money
Create communities Spread the Risk Less Money ‣ Doubts that anybody will want to involve friends and family
in claims settlement.
‣ Members of a community who report a lot of losses are
considered “bad Friendsurance relationships”. This could
Friendsurance enables its When two people connect, Connecting people leads to a
have a negative effect on the real-life relationship between
users to create communities of they agree to support each number of cost decreasing friends too.
up to 15 people who can help other with a small amount of effects: reduced fraud, better ‣ Policy holders are responsible for their own community and
cover an insurance claim in the money in case of a claim. The risk selection, reduced process can “de-friend” members.
case of an accident. People can insurance provider only has to costs and reduced cost of
connect regardless the regulate the part of the claim, sales. After all the model
scheme or the provider they which lies above the network offers incentives for viral
choose. support. growth.
Report of Loss
Loss or damage by policy holder
5 5 5
Contribution Contribution Contribution

to fund claims to fund claims to fund claims
Online platform
Inc HQ
Inc
% + insurance service
Contract Contract
Insurance Connection Connection

Friendsurance 5 Policy Holder
Partners Policy Holder Policy Holder
Reduce
Insurance Premium
Partner Network Leads Operating costs
+ monthly amount network
Policy Holders Network
Premium cashback
(up to 50%)
Business Model
model.
Friendsurance works as a broker between policy ‣ P2P-model
holders and existing Insurance Partners. It lets ‣ www.prosper.com ‣ broker model
customers share risks with friends, allowing them to ‣ www.pactapp.com ‣ refunds
lower prices due to reduced fraud & process costs, ‣ common money pool
better risk pools, ...
www.fundersclub.com
Key info
FundersClub is an online venture capital
platform that lets investors put their money HQ San Francisco, CA, United States
into a fund that backs one or more startups.
The angel investor becomes a limited partner in Founded 2012
that fund, and gets a return if those startups get
acquired or go public. Facts
‣ FundersClub is the world’s first online venture capital firm
with a network of 9,000+ accredited investors. In early
2014, it released its first prediction of ROI for funders on
the platform: 41.2%.
‣ FundersClub tops on a ranking list of venture firms with

the most momentum (based on predictions) by the
research organization Mattermark.
‣ Crowd funding
‣ Venture capital
‣ Online platform
Online evaluation Small investments Source local deals ‣ It is hard to build relationships with start-ups online before
writing a check.
‣ There is a high risk, as only a few startups manage to survive

Traditional venture capital Unlike other VC firms, which Investors can filter local
firms require in-person requires funders to invest startup investment
participation and paper $25,000 to $250,000 in a deal, opportunities, to support local
documentation. FundersClub FundersClub allows investors initiatives.
offers online tools to vet deals. to invest as little as $2,500.
Hereby, investors can have a
more diversified portfolio.
Inc
5 5
Venture HQ
Inc Inc
Capitalist Investment Investments Visibility
Inc
Fundersclub Founders
5
5
Online platform Payment share

80% of payment
Venture (when acquired IPO)
share
Capitalist
Members
(max 95 per
investment)
Business Model
model.
FundersClub only receives a compensation equal to a ‣ Crowd funding
portion of the increase in value of the investment ‣ / ‣ B2B
determined by a liquidity event, such as an acquisition ‣ Liquidity event
or IPO. It is expected to be equal to 20 percent for most
funds.
www.lemonade.com
Key info
Lemonade is a licensed insurance carrier
that offers homeowners and renters HQ New York, US
insurance powered by artificial intelligence
Industry to learn from Insurance
and behavioural economics.
Founded 2015
By replacing brokers and bureaucracy with
bots and machine learning, Lemonade Facts
promises zero paperwork and instant ‣ Lemonade has received a total of $60M in equity funding
everything. And as a Certified B-Corp, where and is incorporated as a public benefit corporation.
underwriting profits go to nonprofits, ‣ In 2017 Lemonade gave 10.2 % of its first year revenues to
Lemonade is remaking insurance as a social selected nonprofits.
good, rather than a necessary evil.
‣ In the US a male is 50% more likely to buy a home
insurance policy, at Lemonade a. woman is 50% more
likely to buy a home insurance policy than a male.
‣ Linking for profits with nonprofits

‣ Using behavioural economics
‣ Transparency
Instant Everything Transparency Insurance as social good ‣ By designing for trust Lemonade cuts out traditional
insurance investigators.
‣ How do you know how much is claimed by other people in

Setting up an insurance only Lemonade has transparent Lemonade pools peers into
your group and wether Lemonade is actually transferring all
takes 90 seconds and after prices for it products. It is also groups based upon nonprofits leftovers to nonprofits?
filing a claim (by recording a completely transparent about they care about. If there is
video of yourself explaining its business model taking a money leftover after paying
the incident) you’ll get paid 20% flat fee on premiums for claims and the 20% service
within 3 minutes. lowering its incentive to not fee, Lemonade transfers its to
pay claims. the nonprofit of choice.
Business Model
model.
Lemonade takes a 20% flat fee on the monthly fees ‣ Combination profit and nonprofit
paid by each P2P group assuming that their claims ‣ Friendsurance ‣ Flat fee
don’t exceed 80% of their contributions. ‣ Humble Bundle
www.saveup.com
Key info
SaveUp is a free rewards program that
encourages users to save money and pay their HQ Illinois, US
debts while earning credits to play for prizes.
Users earn SaveUp credits for every dollar saved
Founded 2011
or debt reduced and can use these credits to play
for prizes ranging from travel, cars to even a $2M Facts
jackpot. While using SaveUp users are provided
financial education, suggestions to improve their ‣ SaveUp received $7M in equity funding in 2 funding
financial circumstances and better financial rounds.
services. SaveUp can be used with 18,000 financial ‣ SaveUps founder and CEO, Priya Haji passed away in
institutions in the US. 2014.
‣ If you are financially constrained, thinking about finances

and savings is a source of stress but linking prizes to
saving makes it fun and exciting.
‣ Gamification
‣ Nudging
Easy to use Gamification Change financial habits ‣ People who have debts because of gambling issues might
not respond well to the reward loop that is at the basis of
SaveUps business model.
Users can link SaveUp to their Users can use the credits they By coupling saving to a
‣ Some people might argue that making money from people
student loans, mortgages, earn by saving to enter in positive gambling-like who are in debt is unethical.
credit card accounts, savings weekly or monthly experience, a fun reward loop
and 401k accounts. SaveUp competitions. is created that gets users
can be used with 18.000 thinking about their finances
financial institutions in the US. in a positive way.
Business Model
model.
SaveUp sells the data about its users to financial ‣ Monetization of data
institutions. It also sells a white label version of its ‣ smartypig.com ‣ SaaS
platform to selected financial institutions. ‣ savetowin.org
www.transferwise.com
Key info
TransferWise - the Skype of money
transfers - is a peer-to-peer transfer HQ London, United Kingdom
service, which allows customers to transfer
money globally.
Founded 2010
It pairs users who want to convert, for example,
sterling to euros with others looking to change Facts
euros to pounds. Since 2017, TransferWise also
‣ The executive chairman Taavet Hinrikus was Skype’s first
offers “Borderless account”, a multi-currency employee in 2002.
money wallet.
‣ With $116 million in funding over the past six years,
TransferWise has blossomed into one of the premier
fintech startups.

‣ E-banking
‣ Peer-to-peer service
‣ Transparency
Low Fees Real Exchange Rates Network Bank Accounts ‣ By bypassing the fees and set exchange rates of the banks,
TransferWise is kicking their business model by taking over
a specific banking service.
TransferWise matches a user In some regions (e.g. between TransferWise has expanded its
sending money out of a US and Mexico), TransferWise network of bank accounts in a ‣ In April 2013, TransferWise needed to stop processing
country with one receiving the sends the money the great number of countries transfers to Bitcoin exchanges. Banking providers of
same amount there, moves the traditional way, but it offers (TransferWise manages a bank TransferWise were not comfortable with Bitcoin and
money locally, and can thereby the Real Exchange Rate and account in each country where wanted payments to these firms restricted.
charge a much lower and only charges a flat 1.5% fee it operates). The result is that
transparent fee: infact, the upfront. TransferWise’s size customers are able to send out
money never crossed the lets it negotiate cheaper bulk and receive money in 27
country’s border. rates, so it can pass the savings currencies.
to the user.
When receiving money 5
via Transferwise, the
roles change: the HQ
Inc HQ
Inc
recipient requests a pay- Details future Payment order
link and sends it to the payments with 2 days margin
sender so the sender has
all payment details he/
TW Bank
she needs to send money Sender ($) Transferwise
account (€)
to the appropriate
Transferwise account
Paylink Platform
5
5
5
Amount to be
Money according 0,5% fee
received
to payment details
of received paylink
HQ
Inc
Confidential data
TW Bank
Recipient (€)
account ($)
Business Model
model.
TransferWise makes money by using an innovative ‣ P2P model
peer-to-peer transfer system: it charges fees from ‣ www.skype.com ‣ Broker model
senders or recipients of 1.5% on the amount to be ‣ www.zopa.com ‣ Online community
transferred, with a minimal fee of €2. ‣ www.currencyfair.com
www.quantiacs.com/
Key info
Quantiacs is a platform for trading
algorithms that connects investment HQ California, US
algorithms developers to investors.
Quantiacs makes algorithmic trading accessible by Founded 2014
connecting trading algorithms developers or
quants with accredited investors. It provides the Facts
quants with a toolbox and competitions to build
better algorithms and shares the performance ‣ Quantiacs received $2M equity funding in two funding
rounds.
fees it pockets from the investors 50/50 with the
quants. ‣ Quantiacs won the Fintech Award at Launch Festival in
2016.
‣ Aspiring quants use quantities as a platform to build

credibility and experience to get into highly lucrative
hedge funds jobs.

‣ 3D Printing
‣ Algorithmic trading
Retain IP ownership Competitions Toolbox ‣ Investing in what is essentially a black box solely based upon
past performance is not for everyone.
‣ Investing in algorithms that might be developed by first year
students as opposed to experienced PhD hedge fund
The algorithmic trading Quantiacs hosts trading Quantiacs provides its ‘quants’
employees could scare of some investors.
system is stored on the algorithmic development by offering it free and clean
Quantiacs platform but it competitions where the top 3 financial market data, a
remains a blackbox to which algorithms get guaranteed community and tools to build
the developer has all the funding of a total of $2.25 better algorithms.
Intellectual Property rights. Million.
Business Model
model.
Quantiacs charges a management free from investors ‣ Broker model
who use its platform, it also asks a performance fee ‣ betterment.com ‣ Outcome based payment
from investors which it shares 50/50 with the ‣ opendesk.cc
developers whose algorithms are used by the
investors.
www.appearhere.co.uk
Key info
Appear Here, the Airbnb for retail spaces, is
an online marketplace to list, find and book HQ London, United Kingdom
short-term retail spaces.
Industry to learn from Commerce
Appear Here is currently available in New York, Founded 2013
London and Paris.
Facts
‣ Appear Here has become the largest online market space
for short-term retail spaces in the UK with clients as
Microsoft, Sony and American Apparel.
‣ Received $ 9.4 Million in funding from a total of 12

investors

‣ Digitalization of services
‣ Mobile commerce platform
‣ Curation of best locations
Hassle-free Short-term leases Choose style ‣ It breaks the marketplace where commercial leases are
offered for a set amount of years, offline. It cuts out the
middleman between the tenant and landlord and breaks the
traditional leasing business model for renting spaces.
For both the tenant and the A diverse set of short-term Potential tenants can filter the
landlord, Appear Here offers lease options are offered, with perfect location for their store
standardized leases, legal prices set by the landlords based on the style they
support and online payment themselves. This gives the require. E.g. Classic location
system. It reduces the hassle tenant the ability to find the
and eases the paperwork right short-term space for the
between the parties, to make right period and price.
it as easy as booking a hotel.
5 5
Transaction minus 12-15% Commission Transaction (Rent) for space
HQ
Inc
Available renting spaces Leads
Space owner Appear Here Tenant
Platform to
Exposure rent spaces
Business Model
model.
After the landlord sets a day, week and monthly price, ‣ Peer-to-Peer
Appear Here takes commission between 12% - 15% on ‣ www.airbnb.com ‣ Broker model
a completed transaction The Space owners pay no ‣ www.etsy.com ‣ Curation
listing fee.
www.asap54.com
Key info
ASAP54 is the first app to combine a social
fashion community with the latest image HQ London, UK
recognition technology.
This app is the so-called Shazam of the fashion Founded 2013
industry. By taking a picture of your desired items
of clothing, the engine finds the same or similar Facts
pieces that consumers can buy online.
‣ Retail partners include brands ranging from Barneys New
York to H&M
‣ It raised $8.27 Million from investors that include

e.Ventures & Ceyuan
‣ Founder is ex-COO (and wife of the owner) of hip fashion

portal FarFetch


‣ 3D Printing
Take a Picture and Buy In-house Stylists Not Limited To Fashion ‣ How do you control quality when manufacturing is
By simply taking a picture of a If ASAP54 can’t find any close ASAP54 also enables users to
clothing item that you like, the match, then in-house stylists take pictures items other than
ASAP54 search engine will help the customer with any clothing. Consumers can take
provide the same or similar query within 24 hours. In this a picture of any item and the
items that users can directly way, ASAP54 compensates the app will recognise the colour
buy online. shortcomings of the technology and pattern and show clothes
by providing manual solutions with the exact same colour
to problems. and/or pattern (e.g. take a
picture of a cheetah, and get a
purse in the same pattern).
5
Money
Inc Consumer
Clothes
In-House Stylist Advice
Barneys New York
1
Inc
Leads HQ
Inc Experience reputation
H&M 5
ASAP54
Data from
Inc 5% Commission likes/comments/picture posting
Etc
Application
Retailers
Celebrities/
Fashion Bloggers
Exposure
User Community
Business Model
model.
ASAP54 makes money by selling items from partner ‣ Online Community
retailers to consumers, upon which ASAP54 earns an ‣ www.asos.com ‣ Affiliate Model
average commission of 5% per item sold. ‣ www.shazam.com ‣ Direct Sales Model
‣ www.earnieland.be ‣ Concierge MVP
www.birchbox.com
Key info
Birchbox is an online subscription for
beauty samples for both men and women. HQ New York City, US
For a monthly subscription fee, Birchbox mails Industry to learn from Commerce
boxes to subscribers with curated beauty samples Founded 2010
which are based on a personalized profile of each
individual customer. Facts
‣ The company was one of the first subscription models to really
take off.
‣ In September 2015, Birchbox was valued at a reported $485

million; it has over 1 million subscribers and is present in the
USA, UK, France and Spain.
‣ In 2014 Birchbox opened their first physical store in Soho, NYC.

‣ E-commerce
‣ Subscriptions
‣ Personalization
‣ Surprise-as-a-service
Monthly box Online shop Editorial content ‣ How do customers know they will like the products they’ve
paid for?
Based upon the customer’s After trying out samples, Customers can turn to the
profile, a curated beauty box customers can buy full priced Birchbox Magazine and blog,
containing beauty product premium beauty products on various social channels and
samples is mailed every month the online shop. YouTube videos for content as
to the customer for $10 per wide-ranging as interviews
month. with beauty industry insiders,
lifestyle hacks, makeup and
workout tutorials.
5
Inc Price for premium products

Exposure from Birchbox store
Brand
Full priced
Free Samples products
Inc HQ
Inc
Brand Birchbox Consumers

5
Inc Revenue from full priced Curated box

beauty products minus affiliate fee of beauty samples
Brand 5
Brands selling Full priced $10 subscription fee for women

beauty products
beauty products $20 subscription fee for men
Business Model
model.
Birchbox sells for a monthly subscription fee boxes ‣ Subscription based
with beauty samples, to promote products of their • www.barkbox.com ‣ Affiliation
partner brands which supply them for free. Through • www.naturebox.com
the online shop, Birchbox sells full priced products • www.bootcrate.com
whereon they receive an affiliate fee.
www.quidco.com
Key info
Quidco lets any retailer link rewards to
existing debit or credit card of customers, HQ New York, United States
replacing loyalty cards and vouchers for
different shops.
Founded 2014
It creates a card linking platform which connects
online and offline offers via customer’s 16-digit Facts
card number.
‣ The company was founded by three Danes that met in San
Francisco.
‣ Launched their company with a funding of $2.4 Million in

February 2014
‣ Partnership with Affiliate Window, the biggest affiliate

network in Europe

‣ Retail partnerships
‣ Online and offline benefits
In-store cashback Ultimate convenience No need to adapt ‣ Will using yet another service make things complex? Will
program people need to learn new things in order to use this service
effectively? Is this service compatible with the shops people
buy at?
Card-link offers are a way for Customers click a button and The card works on existing
advertisers to turn online immediately activate the infrastructure, thus customers
shoppers into in-store discount as they pay, never or retailers do not need to
shoppers. having to worry about adopt complex systems or
vouchers, apps or loyalty need to alter their behaviour
cards. Also, any retailer can to reap the benefits that
link its rewards/vouchers to an Quidco provides them.
existing debit/credit card.
Exposure Data driven Targeted offers Data on buying
services from partner shops behaviour
5
Inc HQ
Inc
Fee for
customer data
Advertisers /
Retailers Quidco
Birdback Consumer
5
Partnership share
per redeemed offer
Transaction for card-linked

offer
Business Model
model.
Quidco uses two types of revenue models: 1) a ‣ Affiliate
traditional revenue share model with publishers and • www.groupon.com ‣ Revenue sharing
retailers, 2) a pay-per-performance model where they • www.edointeractive.com
receive a percentage of the value when customers use • https://www.thanx.com/
the card-linked offers.
www.quirky.com
Key info
Quirky brings new consumer products to
the market by enabling interaction between HQ New York, US
the online global community and Quirky’s
product design staff.
Founded 2009
Then, the design staff co-creates the products to
bring them to life. The platform works as a social Facts
network for product development. ‣ Quirky was founded in 2009 by Ben Kaufman, who is also
the company’s CEO. Quirky is Kaufman’s third
entrepreneurial venture. He previously founded Mophie
and Kluster.
‣ The company received $175.3 Million in funding from a

total of 11 investors.

‣ Crowdsourcing
‣ E-commerce
‣ Co-creation
Submit ideas Weekly voting Co-design ‣ What happens to the ideas that are submitted but not
chosen to be worked upon, even though the inventor paid
money for it? Who owns the product?
Anyone can submit an idea Every week, industry experts, If you see a product you are
that is according to the users and members of the interested in, you can help do-
guidelines and requirements community gather to vote on design it. The attributes you
made by Quirky. After the products they will work can help with range from
submitting the idea, the on. colour to price to the look and
community decides whether feel of the product.
they will pursue making the
product or not.
5
30% of profit on product
HQ
Inc
Idea $99 Product
Idea creator Quirky Product buyers

5
Exposure Platform Money
30% of profit Product if minimum

based on threshold is reached
contribution
Influencers Designers 5
Supplier
Community Co-designing Money

product
Business Model
model.
Creators that wants to submit their idea, pay $99 to ‣ E-commerce
Quirky regardless of it being produced or not. ‣ / ‣ Fixed commission
Furthermore, Quirky keeps a small percentage of the ‣ Co-creation
revenue from products of the e-Shop.
www.azuri-technologies.com
Key info
Azuri Technologies is a commercial provider
of Pay2Go solar systems for rural off-grid HQ Cambridge, UK
communities.
Industry to learn from Energy
With the widest reach amongst all the solar panels Founded 2012
providers in sub Saharan Africa, the company is
addressing the problem of energy access. Azuri Facts
brings a solution to 1.3 billion people around the
world who lack access to an energy grid. ‣ Azuri secured a £1 million working capital loan from
Barclays to accelerate the deployment of its home solar
systems.

‣ Off-the-grid solution
‣ Pay-as-you-go
‣ Low cost energy supply
Pay-as-you-go Real-time monitoring Easy top-up ‣ Decentralized energy production
Azuri solar systems allow Azuri connects with its users To continue using the power
users to pay for solar power on once a week, when they add service, consumers need to
a pay-as-you-go basis, just like credit to their Azuri unit. A buy a scratch-card and insert
they do for their phones and cloud-based distribution the code in the device to enjoy
kerosene. This eliminates high management system monitors another week of energy.
investment costs and provides the customer’s status in real
clean, safe renewable power time and provides access to
to families at about half the training and information
cost of the kerosene they systems, accessible by a
normally use. computer or a phone.
HQ
Inc
Units + Solar panels
Azuri
5
% on sale Acces to
1 week of energy
Training Customer data
Inc
Unit + Solar panel Installation
Local Azuri
Consumer Consumer
franchisee 5
One-time
installation fee
Weekly scratch-cards
$1.5 per scratchcard
Business Model
model.
Azuri charges a one-time installation fee and then only ‣ Pay-as-you-go model
$1.50 per week per top-up. ‣ www.sarvajal.com
www.sealed.com
Key info
Sealed is an energy company that
guarantees savings from home efficiency HQ NY, United States
improvements.
Industry to learn from Energy
After efficiency improvements are installed by Founded 2012
local partners, Sealed replaces existing energy bills
with a single Sealed energy Bill guaranteed to be Facts
lower than normal.
‣ Sealed is the first energy company that guarantees energy
bill savings from home efficiency.
‣ Team description on their website: Team Sealed is a
passionate group of nerds that want to make energy
efficiency a complete no-brainer for every single
homeowner.

‣ Big data
‣ Energy savings
‣ Global warming
‣ Simplification
‣ One-stop shop
Free energy assessment Home improvements One bill ‣ Sealed reduces the energy usage of homeowners. Utility
companies sell less energy which is why they could become
hostile or indifferent towards the business model of Sealed.
Homeowners will have a free A Sealed energy advisor will Sealed will become your utility
‣ If the assessment is “free”, what’s the catch? Consumer
assessment by a contractor create a customised plan for billing agent, paying your might feel that Sealed will take away all the savings and keep
partner to see where energy the customer and then energy bill and loan payments. it for themselves.
can be saved. implement all efficiency Hereby, customers only
improvements. receive a single bill Also Sealed
guarantees savings compared
to previous scenario.
Utility and
energy bills
5
Sealed keeps
HQ
Inc
part of monthly savings Inc
Energy
Sealed
companies
5
5 5
Free energy Single bill Single

Salary Referral fee payment
assessment
Free energy Right to
assessment direct debit Energy
(gas, electricity)
Inc 5
Money for services
Local contractor Home owners
Inc Optimises energy Boiler, etc.

consumption
Engy assesment
partner
Partners
Business Model
model.
Sealed makes money if home owners save more on ‣ Broker Model
their energy bills than Sealed guarantees. They take a ‣ www.doorsteps.com ‣ Partnership
20-25% cut of the savings recurring on a monthly basis ‣ B2B2C
(as each new situation becomes the “previous”
situation)
www.sfpark.org
Key info
San Francisco Municipal Transportation
Area established SFpark, to use new HQ San Francisco, US
technologies and policies to improve
Industry to learn from Transportation
parking in San Francisco.
Founded 2010
Parking spaces are provided with a sensor,
detecting parking availability. By collecting and Facts
distributing real-time information about where
‣ The SFMTA will use the results of the SF park pilot evaluation
parking is available, drivers can quickly find open to develop a proposal for expanding the SFpark approach to
spaces. To help achieve the right level of parking the SFMTA’s other meters, lots and garages in the city.
availability, SFpark periodically adjusts meter - and
garage pricing up and down to match demand. ‣ SFpark encourages independent developers and researchers
to use its public API, open data and open source code to
create new apps and data visualizations that support the
project.
‣ Data Monitoring
‣ Public Transport 2.0
‣ Big Data
‣ Open Data & Full Transparency (API)
Detects available spaces Demand Responsive Pricing Special event pricing ‣ Demand-responsive pricing encourages drivers to park in
underused areas and garages, reducing demand in overused
areas. The user has to check the best price each time he
Parking sensors detect Parking prices are During special events, parking heads to a new destination, which can be experienced as a
parking availability. Users can incrementally raised or meters on blocks within hurdle.
check the availability of spaces lowered in SFpark areas based walking distance of the
online, via text message or on demand. Rates may vary by ballpark operate until 10pm
smartphone, before they’re block, time of day or week; Monday to Saturday and are
heading to their destination. they change no more than priced between $5 and $7/
once a month and only in small hour for events.
increments (max +$0,5/time).
5
Inc Location more
Partner Parked car in

Parking space
overused area
Inc
HQ
Inc
Money Application Experience
Partner
SFpark Car @ home
Development
Where to go
5
Inc
Location less
Parked car in
Partner
underused area
Parking space
Pilot Partners SF car owner
Business Model
model.
SFpark makes money with providing parking spaces in ‣ Open Data
San Francisco city-area. Parking prices are ‣ www.moovitapp.com ‣ Dynamic Pricing Model
incrementally raised or lowered in SFpark areas based ‣ www.bicing.cat ‣ Public Service
on demand. ‣ www.waze.com ‣ Match Demand/Supply
www.shiply.com
Key info
Shiply is a UK-based company providing an
internet marketplace where transport HQ London, UK
service requesters may list items they need
to move, and where providers of transport
services can bid in a reverse auction format. Founded 2008
Filling up unused delivery spaces , CO2 emissions Facts

are reduced and customers get better prices. ‣ Currently over 57.000 transport providers listed on
shiply.com and 2 million users.
‣ As Shiply depends on reaching a critical mass of users, a

partnership with eBay was developed.

‣ e-Commerce (delivery)
‣ Online matchmaking platform
‣ Get the best deal
‣ Valorize Overcapacity
Request a transport service Users get the best deal Reducing CO2 emissions ‣ Users don’t get a quote immediately. They don’t know what
the shipping costs will be in advance.
After creating an online Transport providers then bid 25% of European lorries run
account, consumers list what for the shipment, potentially completely empty. By filling up
they need to ship and provide turning unused space in their this space, Shiply makes sure
details about pickup, delivery trucks into profit. Shiply’s trucks get extra cash for
and shipment dates. Anything system means that as unused space, and saves
from a pet carriage to a car can companies try to outbid one consumers money. Of course,
be listed. another, users typically save it’s beneficial in terms of
about 75% on their shipping reducing CO2 emissions too.
costs.
Transporting Service
Money
Bidding Acceptance
5 5
Auction fee 4 - 10 %
HQ
Inc
Inc
Requester Shiply Transport

service provider
Request Transport Availabilty
Competition
Inc
Bidding Transport
service provider
Transporter
Service Providers
Business Model
model.
Shiply works as a broker, taking a commission on ‣ Broker Model
transactions . Transport service providers’ bids are ‣ www.uship.com ‣ Reverse auction format
subjected to a tiered fee structure (4%-10%, depending ‣ www.anyvan.com ‣ Partnership model
on the amount of the transaction) called the success ‣ www.klickcouriers.com
fee. Additional, an Auction Service Fee is requested
which covers the online service.
www.uber.com
Key info
Uber is an on-demand ride service that
connects passengers with drivers of cars HQ San Francisco, US
through an app.
Anyone with a driver’s license, a new car & no Founded 2009
traffic ticket can become an Uber driver.
Facts
‣ Under pressure of the taxi industry Uber has experienced
legal problems in many European cities including Brussels.
‣ Uber has raised over 8 billion in funding from 70 investors.

‣ Shared Economy
‣ Mobile internet
‣ Big data (for pricing)
‣ Cashless payments
Designed for trust Flexible pricing Gamification ‣ The taxi industry argues that Uber undercuts prices and is
less secure/safe. To Uber’s defence, it screens all potential
drivers and drivers with a rating below 4 out of 5, are
blocked from using the platform.
Passengers can see the The price of the ride depends Uber uses gamification and
‣ Uber is accused of not taking its customers safety into
average rating, the names & a on the demand. If demand is psychological nudges in its account because it incentivising its drivers to keep on
photo of their drivers before high the price surges to attract drivers app to incentivise driving.
the car arrives. Before hailing more drivers. Uber tries to drivers to drive more. One
another ride customers are limit surges because they example is using female
required to rate their previous repel passengers which is at personas to communicate with
ride. odds with the Ubers long-term the overwhelmingly male
strategy of dominating the population of drivers.
market.
1
Reputation
Driving App Exposure Trust
5 5
-5%25% commission
to -20% commission Insurance HQ
Inc
$ / trip
Drivers Uber Passengers

Car driving for Uber Trips on demand
(via app)
Referral
Voucher
Voucher
Future
5 passengers
Future Purchase
Business Model
model.
Uber charges a 25% commission on all the rides made ‣ Platform based
through its service. All rides are booked through the • https://www.lyft.com/ ‣ Crowd based
app and the majority is payed via credit card. • https://www.side.cr/
• https://relayrides.com/
www.vab.be
Key info
VAB is a Belgian service provider helping
anyone with mobility problems. HQ Antwerp, BE
Industry to learn from Transport

In the last century VAB built the biggest mobility
club of Belgium offering several ways to make sure Founded VAB: 1924 VAB-Club: 2014
all their clients can enjoy driving even more.
In this case we focus on the VAB-Club and the Facts
extra benefits provided for members.
‣ VAB-magazine has the largest readers of all magazines in
Belgium.
‣ VAB is an important stakeholder in mobility lobby groups

in Belgium and Europe.

‣ One stop shop

‣ Connect with an expert
‣ Service packs
‣ Price transparency
Great deals Community All-in-one-price ‣ Customers can experience an overload of loyalty programs
and reduction cards.
‣ Partnerships have to be integrated in each partner’s
Partners of VAB give Being a member of the VAB- All de reductions and extra marketing channels.
interesting deals to VAB-Club Club opens up a lots of service you receive as a
members. Partners include exclusive services and access member are included in the
gasoline, car rental and glass to other community members. price you pay for your
repair companies. VAB claims To illustrate: If you want to sell subscription of the mobility
that members can earn back a car, VAB certifies it and service of VAB.
their membership fee. offers it for sale to the other
members of the community.
Visibility on website & Inc Inc Inc Inc
HQ
Inc in VAB magazine
Q8 Luminus Hertz
Etc.
VAB (gasoline) (energy) (car rental)
5
Referral fee Partners of the VAB-Club

(% per conversion)
VAB services
Subscription
Membership VAB services 5
VAB-Club
Buy from
partner with a reduction
on normal sales price
Club Member
Business Model
model.
VAB receives referral fees when Club members pay ‣ Online community
something to partners and the club creates value for its ‣ www.earnieland.com ‣ Subscription Service
members giving VAB a competitive advantage. ‣ B2B2C
‣ Broker Model
More on www.boardofinnovation.com concept mapping by

www.volvocars.com
Key info
This case focuses on the Volvo In-Car
Delivery, available free of charge for all HQ Göthenburg, SE
Volvo On Call users in Sweden, Norway and
Industry to learn from Transport
Switzerland.
Founded 1927
Instead of having packages delivered to your home
or office, you can now choose to have packages Facts
dropped off in the boot of your car. The deliver ‣ The Volvo symbol is an ancient chemistry sign for iron
company requests temporary access to your car used to symbolize the strength of the car.
through the Volvo On Call app. ‣ Volvo In-Car Delivery was launched 2 years after the
publication of Cardrops, a similar service launched by
Board of Innovation.
‣ Volvo claims 86% of pilot testers said it saved them time
and 92% found it more convenient to receive deliveries to
their car than at home.
‣ E-commerce
‣ Internet of things
‣ Forecasting location
‣ 24/7 accessible: anywhere, anytime
Parcels delivered in your boot Remote unlocking Real-time follow-up ‣ Are you tech-savvy and comfortable enough with giving a
delivery company the ability to constantly track, and to see
the inside of, your car just to drop off a DVD boxed set of
Volvo will allow consumers to A digital key is activated, Via a smartphone or tablet, “Game of Thrones” you bought on Amazon?
choose their car as a delivery which tracks when the car is the owner will be informed
option when ordering goods opened and then locked again. when a delivery requires
online (from selected Once the delivery is dropping off or picking up
partners). The parcels will be completed, the digital key from the car.
delivered in the boot of ceases to exist.
customer’s Volvo.
5
Fee per delivery
Driver Monetisation
Temporary Info drop-off/

digital key or pick-up
5
Delivery in trunk Approval GPS location

Inc Fee per delivery Inc to open trunk HQ
Inc
Delivery Volvo
Webshop Consumer
company On-Call App
Order pickup Real-time follow-up
5
5 Lower internal cost

per delivery Less re-delivery
Online platform Money
to buy goods
Business Model
model.
Failed deliveries cost courier companies around €1 ‣ Data-sharing
billion in re-delivery costs each year. By using Volvo In- ‣ www.cardrops.com ‣ Partnership model
Car Delivery, couriers can rise the number of ‣ www.onstar.com ‣ B2B2C
successful deliveries. Therefore a fee per delivered ‣ www.mbusa.com/mercedes/mbrace
order can be paid to Volvo.
www.maas.global
Key info
Whim brings different means of transport
together (traditional public transport, but HQ Helsinki, Finland
also bike sharing, car sharing and ride hailing)
into a single App and payment system.
Founded 2016
Buy a monthly package to cover all your daily
journeys, or pay as you go for multi-transport Facts
tickets. Available in Helsinki and soon in the ‣ By August 2017, Whim raised €14.2 million of funding.
West Midlands (UK), and in Amsterdam (NL). As
the world’s first MaaS (Mobility as a Service) ‣ Toyota Financial Services of Japan and its insurance
partner Aioi Nissay Dowa Insurance Company are one of
operator, MaaS Global will revolutionise the the most significant investors
way we move.

‣ Collaborative Consumption
‣ Service bundling
Inter-modal Travels Spontaneous Rewards for Being ‣ Would you renounce to your own private car, if you can rely
Green on a smart multi-modal transport system?
A Whim subscription means Life is spontaneous, so is Whim encourages the use of

paying just once a month for Whim! Whim syncs with your public transport (bus, train,
all your daily moves, on loads calendar and takes travel underground, …) and shared
of different transport options. planning off your hands. Say means of transport (like car
So you can jump from a train yes to its suggestions and just sharing and ride hailing - aka
to a Uber with the same hop on when needed. Uber or Taxi services). The
monthly subscription. How choose of these means of
easy is that? transport favourably impact
traffic and CO2 emissions.
Business Model
model.
Whim buys bundles of tickets from public transport ‣ P2P (peer-to-peer) Business Model
companies, and usage rights of car sharing and bike ‣ Netflix ‣ Broker Model
sharing floats at discounted price. It then sells them to
customers in monthly packages.
www.flyzipline.com
Key info
Zipline offers a drone delivery service for
the healthcare sector in the Global South. HQ San Fransisco, US
Zipline created Zip, a small robot airplane which is Industry to learn from Transport
launched by a catapult and lands on an inflatable Founded 2011
air bed. The Zip can carry vaccines, medicine, or
blood and delivers those by parachute within a 75 Facts
km radius of its operating base.
‣ Zipline operates the world’s first national drone delivery
system, in Rwanda.
‣ Zipline will begin installing the world’s largest drone
delivery system in Tanzania in 2018.
‣ The Zip does not need insulation or refrigerating
equipment because it delivers packages within 15
minutes.

‣ One stop shop

‣ Drone delivery
‣ Social impact
Saving lives Waste reduction 24/7 fast delivery ‣ Working with governments, especially in a developing
country context can be complex and tedious.
‣ The parachute delivery system has limitations when used in

By providing on-demand In blood products under Ziplines drones operate 24/7,
an urban environment.
delivery of blood transfusion supply leads to loss of human even in bad weather and are
supplies, vaccines and lives and over supply leads to able to deliver the blood
medicines to remote regions in waste. Zipline solves this within 30 minutes of it being
developing countries saves problems by centralising ordered via sms or WhatsApp.
lives. In Rwanda 50% of supply and providing on- Especially in remote regions
supplies go to mothers with demand, emergency medical with bad quality roads this can
postpartum haemorrhaging. deliveries by drone. save hours and lives.
Our understanding of  
Business Model Zipline’s business model
model.
Zipline just started operations and is currently focusing ‣ B2G
on growth. Public information about the business ‣ flirtey.com ‣ Outcome based payments
model is limited but Zipline does charge a fixed fee per ‣ colalife.org
delivery and requires a capital investment from the
Government.
www.zubie.com
Key info
Zubie is a connected-car app that provides HQ Sullivan Islands, US

location tracking, driver scoring, alert and
location sharing services by connecting Enterprise activity challenged Transport
each car to the internet with a Zubie key. Founded 2012
Value creations ‣ Safer driving

‣ Increased maintenance efficiency
Facts
‣ Zubie received a total of $25.8 Million in funding from 8
investors
‣ Main competitors of Zubie are Automatic and Dash,
claiming to be “the fitbit for cars”.
‣ Zubie also offers B2C services including an in car hotspot.

‣ Internet-of-Things (IOT)
‣ Geo-location
‣ Transparency
‣ Gamification
Share a 3D Printer Interactive Map Hub maker community ‣ As the Zubie key is connected to the internet, it is possible
that the network gets hacked. In case of cyber attacks, a lot
of damage can be done to the car and its data.
Zubie sends alerts about Zubie provides a live map of all Zubie allows you to monitor ‣ Employees don’t want to be tracked (privacy concerns).
vehicle health. In real-time vehicles on the road. Giving drivers efficiency and safety.
employers can receive information if and when Drivers can check their
notifications when an engine someone has left an important scorecard with gamification
problem occurs or if anything location without driver elements where they review
else is wrong with the car. involvement. their trips and get tips to
Thus, saving further damage, increase efficiency and safety.
costs and preventing
dangerous situations.
Economical buyer
5
Accurate tracking Easy tracking

Inc
of mileage for insurance Less Maintenance
User buyer purposes costs
Upper
Technical/Legal buyer management
Supplier
Maintenance
Automatic alert
HQ
Inc Inc
when leaving or Insight into Gamified
reaching location driving behaviour scoreboard
Zubie Employees
Zubie key
Inc placement
Zubie cloud Zubie keys
5 IT Department
$149.95 per year per key

Companies with
company cars
Business Model
model.
‣ Zubie provides its services for an annual fee of $99.95 ‣ Software-as-a-service
per vehicle, which automatically gets renewed each ‣ Test with a small team and get feedback from ‣ Subscription based
year. them on how their experience has been. ‣ Product-service combination
‣ Zubie also offers a more expensive plan where they ‣ Make sure your “testing panel” agree to use this
offer a monthly subscription with an in-car Wifi hotspot
service themselves.
www.doorstepsbuy.com
Key info
Doorsteps is a free online platform for
homebuyers. HQ New York City, US
Its power relies in simplifying the purchase into a Industry to learn from Real Estate
step-by-step process, and in connecting agents, Founded 2012
lenders and service providers, so that buyers can
save time, money, and stress. Facts
‣ Next to their online platform, Doorsteps introduced the
Doorsteps Swipe app (Apr 2014). Doorsteps Swipe has
earned itself a reputation as a sort of “Tinder for real estate.”
‣ The average “buying timeline” is about 2 years (18 months

thinking, 3 months looking & 1 month buying). Only a small
part of that timeline is currently monetized by real estate
companies.
‣ Online sharing
‣ One Stop Shop
‣ Matchmaking platform
‣ Connect with experts
Step-by-step house Shared Online Tips and Tricks ‣ What happens to all the data generated through the
purchase Workspace platform? What about privacy?
Doorsteps takes you through Doorsteps can be used to find The best professionals always
6 in-detail phases in the house the agents, lenders, and have great advice to give. On
buying process, from “hopes service providers that fit best. the platform, people can check
for tomorrow” until “Close & out expert tips shared by
move in”. Every step you take agents and lenders. Also
is summarized in your Online templates are free to
buyer profile. download, e.g. “Tour a house
like a pro checklist”.
Convenience
5
House buyer
Service
%
Inc
Enterprise account
Inc
Online Platfrom Loan Office

5
Agent
Customized
5 tarrif
HQ
Inc
Inc
%
Community
Doorsteps Exposure
Lender advise
Leads
5
Inc
Inc
$25/month
Inspector
Individual
Angents
Home Service Individual account

Providers Agents & Loan
Offices Community
Business Model
model.
Doorsteps sells its online service via a subscription fee ‣ Online community
to agents and loan offices, but also takes a commission ‣ www.mywedding.com ‣ Subscription Service
on services of other service providers, whom receive ‣ B2B2C
leads through the platform. ‣ Broker Model
www.redfin.com
Key info
Redfin provides real estate search and
brokerage services through a combination HQ Seattle, WA, United States
of an online real estate platform and access
Industry to learn from Real estate
to local real estate agents.
Founded 2004
Facts
‣ Redfin serves 23 markets in the USA and has cleared more
than $13 billion in home sales
‣ More than 10,000 customers buy or sell a home with

Redfin each year.

‣ Data transparency
‣ Big data
‣ End-to-end consumer experience
Real estate data Transparency 3D Walkthrough ‣ During a 60 Minutes TV interview in 2007, CEO Glenn
Kelman called real estate "the most-screwed-up industry in
America," which led to harsh criticism from brokers in blogs
and at real estate conferences.
Using online search tools Customers review the real Redfin enhances the customer
offered by Redfin, customers state agent upon which the experience by enabling ‣ In 2012, Redfin received criticism again regarding using
can search for homes and commission of the agent is potential buyers to go through imprecise data. Redfin took the tool offline.
provides them market data on based on. Redfin also has a a 3D viewing of a house.
the surrounding network of real estate agents
neighbourhood, property that can meet buyers on home
history, public records and tours and can give advice
schools. based on data.
HQ
Inc
Redfin
5 5
5
1.5% of the Benefits + salary Data on

purchase price + cust. satisfaction 1.5% of the
real-estate
bonus purchase price
Inc Inc
Online Tools Online Tools
Home-seller Redfin agent Partner agent* Buyer

Advice and curation Advice and curation
services Real Estate Agents services
Business Model
model.
Redfin acts as a brokerage and earns its revenue when ‣ End-to-end brokerage model
customers buy or sell homes through Redfin’s real ‣ www.doorsteps.com ‣ Online and offline combination
estate agents. The customer’s refund is calculated on a
sliding scale and based on the list price of the home.
www.fon.com
Key info
Fon provides a global crowd-sourced WiFi
network. HQ Madrid, Spain
Fon customers who share their broadband Industry to learn from Telecom
connection via WiFi get in return free access to Founded 2006
other hotspots around the world.
Facts
‣ Largest WiFi network in the world with more than 20
million hotspots worldwide.

‣ Mobile devices and online mobile content

‣ Crowd-sourcing
‣ Free wifi routers from broadband providers
Free Access Global Wifi Network Paid access ‣ In 2001, Keith Woolcock, a London-based Nomura telecoms
analyst, described Wi-Fi evangelists as the "barbarians at
the gate" who might prevent mobile operators from earning
a return on 3G spectrum acquired for €110 billion during
If you are a customer of Fon With more than 20 million Fon Non-Fon members can access
government auctions in 2000 and 2001.
(or another telco who hotspots worldwide, members the hotspots as well by buying
partnered with Fon) and you can access the internet an access pass with a 25 min,
agree to share your WiFi anywhere for free. Highest 60 min, 1 day or 5 day limit.
connection, you have access to coverage is available in those
any of the other 20+ million countries where Fon partnered
hotspots for free. with a local Telco (e.g. Proximus
has +600k hotspots in Belgium,
or BT in the U.K.).
HQ
Inc
Inc Access to Fon
Fonera WiFi Router WiFi worldwide Fonera WiFi Router
Business Fon Fon member

5 5
One-time fee of €49 One-time fee of €39
Free WiFi
Inc Access to worldwide Limited Access to

hotspots for all clients Fon WiFi
Telco partners Non-member Fon member

5
Access to all
hotspots in own network Pay per use
Business Model
model.
Fon sells routers for €39 to Fon members and €49 to ‣ Peer-to-peer
Fon business-members. Non-members can use Fon ‣ www.yourkarma.com ‣ Partnerships
WiFi by paying for a limited amount of minutes.
www.giffgaff.com
Key info
giffgaff is a mobile network service that
differs from conventional mobile phone HQ London, UK
operators by letting their users participate
Industry to learn from Telecom
in the company’s operation (e.g. sales,
customer service and marketing). Founded 2009
In return for this activity, the users are rewarded Facts

credit.
‣ The word “giffgaff” is Scottish English, meaning “mutual
giving”. It’s a mobile telephone network that functions as a
mobile virtual network operator using the United
Kingdom-based O2 network.
‣ Since 2013, giffgaff sells mobile phones to compete with

EE, O2, 3 and Vodafone.

‣ Crowdsourcing
‣ Online community (online only)
‣ Involve charity
Free SIM Online Community Reward Program ‣ Being fully digital, only a selected customer base (digital
natives) is able to use the low-cost service.
‣ By outsourcing supply chain, distribution and customer
services, MVNO start-ups can benefit from economies of
Joining giffgaff is totally free. giffgaff has no customer giffgaff keeps its costs low to
scale, infrastructure, etc.
A free SIM card is sent to your service phone line. Members guarantee low fares to its
address after completing a get rewarded with payback customers. Earned payback
simple online form. You have points for answering other points can be used to top-up,
different packages members’ questions, or by can be withdrawn or donated
(“goodybags”) from which to bringing new friends to giffgaff, to charities. One earned
choose, and you can pause or or by suggesting good ideas. payback points is equal to one
renovate them at any time. penny.
5
5
Money HQ
Inc Money
New GiffGaff
GiffGaff O2
Member
PhoneCredits Network Access
500 PayBack Points
GiffGaff
Presents
5
PayBack Points 500 £5

PayBack Points
Help with Help with

Community Community Community
Giff Gaff problem Giff Gaff problem Non-profit
Member Member Member
GiffGaff Community
Business Model
model.
giffgaff works as Mobile Virtual Network Operator. ‣ Charity-based
MVNO’s have business arrangements with traditional ‣ www.mobilevikings.be ‣ Credit System
mobile operators (O2 in this case) to buy “minutes of ‣ www.hellobank.be ‣ Referral Structure
use” (MOU) which they then sell to their own
customers.
www.yourkarma.com
Key info
Karma is a pay-as-you-go mobile hotspot.
You purchase the device for $99 and refill HQ New York City, NY, United States
data onto it at the rate of $14 per 1GB.
Industry to learn from Telecom
The purchased data will not expire. The more you Founded 2012
share your mobile hotspot the more free data you
earn. Facts
‣ The Dutch founders of Karma believe that social
bandwidth will innovate the mobile telecommunications
experience.
‣ Accepts Paypal and Bitcoin as payment method. Also

customers can choose a pay-as-you-go method.

‣ High pricing per GB

‣ Rollout of 4G
‣ Mobile devices
Free of contracts No monthly fees Social bandwidth ‣ Multiple users depend on the kindness of the owner of
Karma to get internet…
You pay $99 for the mobile You will only pay for the data New users connecting with
hotspot device, which comes you use and none will go to your mobile hotspot earn 100
with 1GB free data usage. If waste on less data-heavy MB and you as well. Up to
you need more data, you can months. Your data never eight user can connect to
buy it pay-as-you-go: $14/GB expires. Karma at the same time.
There are no contracts at all, There's no limit to how much
no minimum to buy. data you can earn.
Karma Users
Free 100 Mb
New user
without hotspot
Registration
Internet Providers
Free 100 Mb
Inc
Wireless
Internet
Clearwire
5
Inc Access to 4G Network HQ

Inc $99
5 User with
Simplexity Karma
Karma Hotsport
Karma Hotspot 1Gb Free
Money
Connectivity Credits
$14/GB
4G connection
Business Model
model.
Karma sells the Karma hotspot for $99 and additional ‣ Pay-as-you-go
bandwidth for $14 per gigabyte. If you like to purchase ‣ / ‣ Peer-to-peer
a data pack, Karma offers some discount: $50/5Gb & ‣ Credit system
$180/20Gb
www.airbnb.com
Key info
Airbnb is an online service that provides a
platform for individuals to rent out their HQ San Francisco, US
lodging for travellers to stay.
Industry to learn from Travel
People can rent anything from a couch to a castle Founded 2007
in 8000 cities around the world.
Facts
‣ Brian Chesky, CEO and co-founder of Airbnb, believes in
“eating your own dog food”; which is to promote his
company by using Airbnb himself. He has not owned a
home since 2010!
‣ Airbnb offers to the owners the possibility to book a free

shooting session with a professional photographer to take
fresh pictures of the property.
‣ Sharing Economy
‣ Speeding-up Society (24/7 access) 
All Things Digital
Marketplace Platform Rating & Reviews Easy Booking ‣ Airbnb’s presence in cities significantly cuts into the long-
term rental housing market.
‣ Quality-control. Inevitably some property managers won’t

Airbnb enables owners to list Rating and review system for The booking process is
provide a quality, local experience to guests. 
their space on the platform hosts and guests. Hosts can extremely simplified.
and earn rental money. On accept or reject a booking Travellers have the option to ‣ Legislation. In many capitals, Airbnb hosts can rent their
there other side they give after reading the reviews of search for a property by properties only for a limited number of days per year.
cheap options to travellers to the traveller or after going filtering by price, amenities
stay with local hosts. Airbnb through her/his social profiles. provided, location etc. They
provides insurance to listed can book a room by paying
properties. through the Airbnb portal.
Profile
Airbnb Platform
HQ
Inc
10% commision
from booking fee
Airbnb Host
Convenient listing space

+ freelance photographers 5
1
Money Free Space Experience Feedback
3% of booking amount
as transaction charges
Guest
Convenient booking process

Airbnb Community
Business Model
model.
Providing the platform for “free”, Airbnb takes a flat ‣ Personal Reviews
10% commission on the booking amount and charges • www.getyourguide.com ‣ P2P-model
3% transaction costs to guests for every booking they • www.etsy.com ‣ Online community
make. • www.opendesks.com ‣ Broker model
• www.thestorefront.com
www.foap.com
Key info
Foap is a microstock photography service
that lets users upload their smartphone HQ Malmö, Sweden
photos to its marketplace where brands and
Industry to learn from Photography
individuals can crowdsource authentic
pictures. Founded 2011
The photos can be purchased and can be used for Facts

commercial or editorial purposes. Foap has today
‣ In 2013, Foap launched Foap Missions where brands can
2 million photographers and global clients such as set the Foap community a task such as photos of a family
Nivea, MasterCard and Ogilvy. on holiday. Brands can crowdsource for the best photos
and reward the photographer.
‣ Foap received $ 1.5 million in funding to launch an office in

New York. Altogether Foap has received $ 4.51 million
from 8 investors.
‣ Smartphones
‣ Microstock photography
‣ Crowdsourcing
‣ Contests
Sell your photos Authentic content Perpetual rights ‣ Professional photographers may believe microstock
photography devalues the practice of photography. They
may see the growth of microstock services as reducing their
own incomes.
Users can upload their photos Individuals and brands find on The buyer gains perpetual
directly from their the Foap Market authentic rights over the picture, and
smartphone. After a rating photographs taken by users at she/he can use the picture in
procedure by the Foap various events and on natural any country. At the same time,
community, the photos will be moments. They can use the the photographer does not
available for sale for $10 photos for social media or loose her/his copyrights and
dollars. $5 goes to the user editorial purposes to engage can sell the same photo to
who can cash in the amount with their audience. other buyers.
directly.
5
Inc
$500 per Month
Business Photographer
Photo licence of
HQ
Inc
Exposure Online platform
tailor made pack of pictures
Foap Photographer
Stock photos
Photo licence
Inc
for unlimited uses
Enterprise/ 5
5 Photographer
Brands
$10 per photo $5 per photo
billed once a month Community
Business Model
model.
Users upload their photos to the Foap Market and they ‣ B2C and B2B
go on sale for $10, with a 50/50 split between Foap and ‣ www.fiverr.com ‣ Broker model
the users if it sells. ‣ Subscription service
www.geckoboard.com
Key info
Geckoboard is an online dashboard product HQ London, UK

that lets businesses monitor company-
Enterprise activity challenged Business performance
related information in real time.
Founded 2010
All relevant data and key metrics are then
displayed on easy-to-ready dashboards which can Value creations
broadcasted on TV screens in the office’s canteen,
corridors, communal areas. Facts
‣ The company received $1.5 million from investors in the
first round of funding.
‣ In the first year after being launched, Geckoboard got

about 1400 customers including Atlassian, Groupon,
Gdgt, SecondMarket and Stock Exchange.

‣ Real-time feedback
‣ Big Data
‣ Business Intelligence
Customization Strong Visuals Real-time Updates ‣ Would such a service replace the need for analysts? Do
companies still need a human eye to link data to content?
‣ Not all company goals can be quantified. The possibility that

Metrics can be set to be All data is fully visualized so it The real-time updates help the
some goals (like company culture) are not seen as that
aligned with current business is easier and more intuitive to entire team to spot trends and important anymore.
goals e.g. if you want to reach x understand. The manner in opportunities across their
amount of recurring revenue, which the data is presented company. Companies have the
then Geckoboard will keep it simplifies the entire decision- ability to spot issues before
tracked. In this way, the team making process. they manifest.
has always the key objectives
under direct control, and can
retain focus on what’s really
important.
Economical buyer
Efficient decision
No need to All data in Less search time Inc making
explain data one place for relevant data
User buyer
Management/
Technical/Legal buyer project board
5
Understandable Motivation
HQ
Inc Inc
Spend less
visual data (actions aligned with
to educate staff
business goals)
Geckoboard Entire team
IP Restriction Integration of all Customisable

Inc
for safety reasons needed widgets metrics
IT Department
5
Company
Subscription plans
for personal, startup, company
and enterprise
Business Model
model.
3D Hubs takes a 15% fee on each order for the service ‣ P2P (peer-to-peer) Business Model
they provide by connecting makers with people that ‣ www.corp.fon.com ‣ Online & Offline community
want to print (excluding any applicable VAT). ‣ Foursquare ‣ Broker Model
‣ Airbnb
www.handup.us
Key info
HandUp is an online donation service that
gives nonprofit agencies, homeless people HQ San Francisco, CA, United States
and others in need a platform to connect
Industry to learn from Charity
with people who donate.
Founded 2013
Through a secure SMS system, the transaction can
be carried out on a mobile phone or via the Facts
website. The donations are redeemed for basic ‣ HandUp is a socially driven for-profit organisation; It
needs like food, clothing, and medical care through collaborates with non-profit organisations to tackle a
partner organisations of HandUp. societal problem.
‣ Their project received $1.72 million in funding from

various investors.

‣ Crowd funding
‣ Social entrepreneurship
‣ Transparency
Personal Simple payment system 100% goes to the member ‣ The revenue model could form into a model that eventually
cuts in the donations, whereby not everything that has been
donated goes to the individual.
HandUp creates a social media The members get a paper card The donations are managed by
profile with a photo and basic with a shortcode that they can non-profit groups, their
information for their give to people that explains partner organisations. Food,
members, the homeless and how the donation works and medical care, gift cards to
people in need. It connects the see the member’s profile. grocery stores and
members with the people who Originally, donations were pharmacies, and other basic
would like to help them on an possible via SMS, now 99% needs are directly given to the
emotional level. happen over the web. members.
Online platform
Profile
HQ
Inc Inc
Donation
for members in need
Member
HandUp Local partner
in need
Redeem donations
Service of providing for their goals
products and services to members
5
5
Updates on $5 opt-in donation Donation

members to finance platform for members in need
Donor
Business Model
model.
Founders Rose Broome and Zac Witte haven’t decided ‣ Crowd funding
how the company will generate a sustainable revenue ‣ www.kickstarter.com ‣ Opt-in option to donate
stream yet. For now, donors could directly support ‣ www.crowdrise.com
HandUp with a donation of $5. ‣ www.kiva.org
‣ www.wikipedia.com
www.kaggle.com
Key info
Kaggle is an online platform where
companies can post data analysis HQ San Francisco, CA, United States
challenges for predictive modelling and
Industry to learn from Education
analysis.
Founded 2010
In addition, the platform serves as a online
community for statisticians and data miners from Facts
all over the world. ‣ +140.000 data scientists (+100 countries) compete
against each other on the platform
‣ Price pools range from $0 to $1 million per challenge
‣ ‘Kaggle in Class’ hosts free projects for hundreds of

universities around the globe.

‣ Crowdsourcing
‣ Open Source
‣ Big Data
‣ Connect with experts
Competitive Analytics Consulting Platform Ensemble Techniques ‣ Due to the openness of the challenges, it’s hard to cover
sensitive datasets.  
Private challenges, where every participant is background
checked and subject to an NDA, are one of Kaggle’s
On Kaggle’s online platform Using the power of their entire Kaggle is introducing big data
solutions to this problem.
companies can post data community of data scientists, into the energy industry,
analysis challenges. The host Kaggle helps companies to allowing E&P companies to
provides all the necessary anonymize data, design, frame increase production while
data and a description of the and run a data competition as minimizing costs. Ensemble
problem. Every challenge is well ass integrate the winning techniques are more powerful
assigned a prize pool and a model into their operations. than the standard univariate
deadline. and multivariate approaches.
*Fixed fee plus a proportion
of prize money 5
Kaggle Fee* Inc Raw Data + Challenge
Company
Community Access Competition Platform Data Models
Winning
5
model
Prize Money
Ownership
1
HQ
Inc Connect with
other experts Competition
Exposure
Winning model’s
Kaggle Data Scientist Data Scientist
Data Scientist
Kaggle Community
Business Model
model.
Kaggle receives a “listening fee” for each competition ‣ Online community competition
posted on the platform plus a proportion of the prize ‣ www.topcoder.com ‣ Crowdsourcing model
money. ‣ www.innocentive.com
‣ www.quirky.com
www.pactapp.com
Key info
Pact is a check-in app that uses both
negative and positive financial incentives to HQ San Francisco, CA, United States
help you stay healthy. Industry to learn from Wellness
Members receive cash rewards when they meet Founded 2010
their pact, paid for by those who did not exercise.
Facts
‣ The GymPact App has a success rate of 92%.
‣ Pact - formerly known as GymPact - rebranded

themselves on 1 Jan 2014 and added two new nutrition-
based goals, made possible by a partnership with
MyFitnessPal.

‣ Negative incentives to reach goals
‣ Make Money app
Third Party Apps Check-In Tracking Real Cash Reward ‣ Penalty for not meeting your commitment (≥ $5) is much
higher than making it ($0.25-0.50 per workout).
Once you connect the Pact Users can check-in their gym, Falling short of your gym pact,
app to your account with the and must stay there for at veggie pact or food logging
partner app, workouts will be least 30 minutes for their pact will cost you real money.
automatically imported from check-ins to count. Pact has Complete your pact, and you
third party workouts. GPS checks in the background get to profit from the penalties
that auto-check you out when paid by other people.
you leave the gym.
Data
Inc
UP Sport Hero
5
HQ
Inc
Inc Exposure Pact Commitment
PACT
RunKeeper Veggie
Motivation
Data
Inc
MyFitnessPal Rewards* Diet tracker
Third Party Apps PACT users
*Rewards for achieving a set goal range

between 30 cents to $5 per week. Check-in / logging
data
Business Model
model.
With the motivational service for free, Pact takes a cut ‣ Right to charge credit card
when they pay out to members who successfully met ‣ www.meetcarrot.com ‣ Monetize check-ins
their pact. ‣ www.studypact.com ‣ Discounts
‣ www.healthrally.com
‣ www.runkeeper.com
www.parsely.com
Key info
Parse.ly is an analytics solution for digital
publishers and the entire organization. HQ New York, US
It provides them with clear audience insights to Industry to learn from Customer Feedback
answer questions about how readers are Founded 2009
responding to content.
Facts
‣ Received $12.85 Million in funding from investors
including Fundersclub and Bloomberg Capital.
‣ Industry leaders, like Mashable, Slate, News Corp, and

Conde Nast use Parse.ly to bring clarity to content,
audience, and analytics.

‣ Big data
‣ Predictive analytics platform
‣ Real-time insights
‣ Natural Language Processing (NLP)
Real-time insights Lifecycle analysis Visual ‣ What happens to all the in-house analysts? Can everything
be done by automation or do we still need real people to
provide relevant information and make links?
Parse.ly provides real-time Editors don’t need analysts to All data is provided visually.
insights and analytics on how see how well certain posts will Thus, anyone can access and
each post is performing. This do. Parse.ly provides them understand the meta-data of
data can be used by analysts as with predictive data that the company. No need to have
reference point to make long- shows the lifecycle of each an analytical background.
term strategic decisions. For post.
the editors, it gives easy-to-
understand information about
its readership.
Inc
Ease of Referral Data Pageviews,

understanding (engagement data, unique visitors, etc.
search engine data, etc) Editorial
Inc
5
Saves development Content recommendations

time of website for internal circulation
Product team
HQ
Inc
Parse.ly
Inc
Data about posts

Analyst platform and customised meta-data
Analysts
5
Less spending
Shareable links about campaign Clearer data translates
Inc due to more focussed Inc
to customers into effective sales strategy advertising
Business and
5 Ad Company
sales team
$ 1999 Fee
per month More focussed/specific
Publishing services
company
Business Model
model.
Parse.ly provides its platform licence with a diversified ‣ Predictive Analytics platform
price structure, depending on the features you need. ‣ Licensing
Customers can also choose to engage with custom ‣ Adaptive pricing model
plans where they are charged according to the number ‣ Open Source API
of unique visitors of the website.
www.recyclebank.com
Key info
Recyclebank is an online platform that
motivates individuals and communities HQ New York City, NY, United States
with an incentive program to help people
Industry to learn from Waste industry
live a sustainable life.
Founded 2004
With a mix of education, rewards and impact
metrics Recyclebank changes consumer Facts
behaviour. The points earned can be redeemed at ‣ Recyclebank is the largest green social network of 4.8
partner retailers for deals and discounts. million members, has increased recycling rates in +300
communities and partnered to recycle nearly 3.8 billion
pounds of waste in total.
‣ In 2013, Recyclebank has been ranked as #37 in Fast

Company's World's 50 Most Innovative Companies for
making eco-friendly behaviour a big game
‣ Sustainability
‣ Digital currency
‣ Create awareness
Points Discounts and deals Brand engagement ‣ The endorsement of one recycling scheme by local
authorities could shut down the debate on what other policy
options are available.
By engaging and incentivising Partnered up with local and Recyclebank enables brands
the user online and offline, national retailers and brands, to interact with key audiences.
members can earn points and members of the Recyclebank The points/digital currency
rewards for making their life can redeem their points for allows Recyclebank to
sustainable that can be discounts and deals at more promote brands authentically,
redeemed for products and than 4,000 reward partners and provides consumers with
services. and at their own online store the motivation and tools to
One Twine. engage with measurable
results.
HQ
Inc
Green community Points
or discounts
Government 5 Recyclebank Consumer
% of savings on
landfill costs
Leads for Referral fee

partners/ advertisements
5
Inc
Pay with points Discounted price Product
One Twine
Business Model
model.
Governments save money by generating income from ‣ Partnership
recycling and cutting down on their landfill costs. They ‣ www.earnieland.be ‣ Credit system
share those savings with Recyclebank. Second revenue ‣ www.ecomarket.com ‣ B2C, B2B and B2G
stream comes from the brands that pay for the ‣ www.changers.com
opportunity to display their ads and sponsored
content, to induce people to sample their products.
www.robinpowered.com
Key info
Robin provides an online service that HQ Boston, US

recognises the arrival of people in a certain
Enterprise activity challenged Workforce productivity
room.
Founded 2014
The service automatically schedules in
spontaneous meetings, or indicated whether a Value creations ‣ Increased meeting room efficiency
room is being used or not. ‣ Ease of mind for the entire
Facts organisation
‣ Robin received $9.1 Million of funding from 9 different

investors.
‣ 40% of people spend 30 minutes per day just finding spare

rooms to work.

‣ The internet of things

‣ Geo-location
‣ Total Transparency
‣ iBeacons (to sense arrival of people or recognise empty
rooms)
Automatic room booking Easy search Room analytics ‣ Employees might get uncomfortable as such constant
tracking would make it feel like “Big Brother is watching
you”. Their every move being tracked by a device might not
be appreciated with a lot of people due to their right to
According to research, 1/3 of Robin enables employees to Robin provides room analytics
privacy.
meetings are unplanned. So, if see which rooms are currently that show how often rooms
people walk into a certain free. This saves people a lot of are used and how many
room, Robin recognises them time searching for a free place different employees use a
via iBeacons and to have a quick meeting. certain room.
automatically updates the
calendar and books in this
meeting until it goes on.
Economical buyer
Saves room-search time Inc Tag placement

User buyer (30 mins per day on avg)
Technical/Legal buyer User
HQ
Inc Automatic Inc
room booking
Estimote
Robin
(recommended)
Inc
Room analytics iBeacons
Office manager
5
5
Company 3 beacons
Subscription plans iBeacon for $99
depending on room data
($10 per room)
Business Model
model.
‣ Robin charges a company based on the number of ‣ Software-as-a-service
rooms they have. One room is $10, up to 4 rooms ‣ How much time do your employees spend to find ‣ Subscription based
is $40, up to 16 rooms is $160 and up to 32 rooms a free room?
(in multiple locations) is $320. ‣ Is the aggregated amount of that time enough to
be converted into productivity?
‣ Companies save 120 hours if statistic of 30 mins/ ‣ Try for 1 room, it’s free!
day is true.
www.saner.gy
Key info
Sanergy builds and franchises low-cost,
high-quality sanitation facilities called HQ Nairobi, Kenya
“Fresh Life Toilet” (FLT) to make hygienic
Industry to learn from Sanitation & Waste Management
sanitation affordable and accessible
throughout Africa's informal settlements. Founded 2010
They collect the waste on a daily basis and
convert the waste at a centralized facility Facts
into useful by-products. ‣ Sanergy secured a $1.7 M funding round in 2016 led by
the Kenyan VC firm Novastart Venture; Acumen, a non-
profit venture fund; and the Eleaes Foundation.
‣ Sanergy started a a Development Venture class at MIT

and early on incubated at the MIT Media Lab.

‣ Reverse Innovation
‣ Micro Franchising
‣ Sustainable Processes
Franchise Model Collect Service Convert Waste ‣ What do people think about using human manure as part of
growing their food?
“Fresh Life Operators” Waste is collected on a daily Sanergy converts the waste at ‣ Is the business model sustainable enough? If sanitation
become franchise partners: basis. a centralized facility into services aren't commonly used or culturally appropriate,
apart from the FLT they get Each toilet has 2 removable useful by-products such as would the community be willing to pay for it?
training, access to financing, waste cartridges. Sanergy organic fertilizer and
ongoing operational and organizes a daily waste renewable energy. East Africa
marketing support, and a daily collection, included in the faces a 3GW shortage and is
waste collections service. franchising service. actively in demand for
FLOs supply toilet paper, soap consistent supply from
& a hand washing stand. renewable sources.
Inc
Horticultural
company
Consumer
5
5
Toilet
€300-€600 Fertilizer $0,06 Service
/ ton
HQ
Inc Inc
Fresh Life Right to use Toilet paper,
Toilet brand Soap, ...
5 Fresh life Fresh life

Sanergy 5
Company
operator operator
€500
Money
Fresh Life Entrepreneurs
Daily waste
collection
Waste
Business Model
model.
For Sanergy, it is the waste-to-fertilizer side of the ‣ (micro-) franchising model
business that is the “real driver of revenue”. They ‣ www.fanmilk.com ‣ business in a box
collect this waste through their not-for-profit ‣ www.visionspring.org ‣ micro-financing
franchising brand “Fresh Life Toilets”, supporting ‣ www.ruralspark.com ‣ community of entrepreneurs
entrepreneurs in emerging markets. ‣ www.nuruenergy.com
www.showpad.com
Key info
Showpad is a mobile sales acceleration HQ Gent, Belgium

platform that delivers contextual content
Enterprise activity challenged Sales and Marketing
to sales teams or channel partners on any
device. Founded 2011
Value creations ‣ Increased sales efficiency

‣ Increased marketing efficiency
Facts
‣ Pieterjan Bouten en Louis Jonckheere previously worked
at Netlog, a social media website in Belgium. Then,
continued to build an app-studio called “In the pocket”.
‣ Showpad received $60,5 Million in funding from three
investors.
‣ They have 500 customers in over 40 countries including
Intel, BASF, Siemens, Schneider and Audi.
‣ Cloud storage
‣ Analytics
‣ Transparency
‣ Always connected
Available Everywhere Alignment Reporting ‣ Such service would take away the need for sales reps to
actively collaborate with the marketing department. This
can lead to misinterpretations of some content.
Showpad provides enterprise Showpad aligns both Showpad help sales and
software available on tablet, marketing and sales reps in a marketing organizations work ‣ Just like dropbox, Showpad streams the right content to
mobile and web apps simple way. This way, better together by delivering your device, whenever connected to the internet. This could
underpinned with its cloud marketing can be sure that the powerful reporting on content bring along security issues of sensitive content.
platform. This enables team sales team is using the most usage and sales productivity.
members to access content for up-to-date material and sales Sales can focus on selling while
prospective customers from reps can easily locate all files marketing can optimize the
wherever they are. they need on-the-go. content that aligns to revenue
goals.
Economical buyer
User buyer
Technical/Legal buyer
Business Model
model.
Showpad has three types of subscription plans: a ‣ Subscription model
professional plan for €19 per user per month, a ‣ What % of productivity gains can be achieved
premium plan for €25 per user per month and an with this service? Is it more then €25/user ?
enterprise plan that is customisable. ‣ Would it save more than what it would cost per
user per month?
www.humblebundle.com
Key info
The Humble Bundles are a series of
collections ("bundles") of video games, HQ San Francisco, US
music albums or eBooks that are sold and
Industry to learn from Gaming
distributed online at a price determined by
the purchaser. Founded 2010
The bundles are typically offered during a two- Facts

week period; sales often include bonus games or ‣ Initially focussing only on indie games evolved to many
media offered mid-week through the sale for shapes of “digital content”
those that have already purchased the bundle or
otherwise pay more than the average. ‣ Over $75 million being raised for charity (08/2016)
‣ Minimum purchase price is $1, every 2 weeks a new

bundle is offered.

‣ Involve charity
‣ Full transparency
‣ Fully digital
Get a “bundle” of digitals Pay what you want Divide the profit ‣ Clients are in control of who gets the biggest share of the
revenue.
‣ The smart incentive system, beat the average, raises the
Bundle offerings are typically Bundles are offered at a pay- The interface gives users the average price donated over time. Early customers will get
2-week periods where what-you-want model. The chance to determine how to more for less.
between three to five games purchaser is able to name any distribute their contribution
are offered. People can set price for the bundle. Prices as a split between the
their own price, but of they may vary between $1 and developers, the charities for
pay more than the average, that event and a "Humble tip"
they get an extra product. $10.000.
5
HQ
Inc
Set your own price
5
Humble Bundle Gamer
Digital games
Set %
commission
5
Set % donation
5
Inc
Set % donation
Charity Content Owners
Business Model
model.
Humble Bundle is fully dependent on the pay-what- ‣ “Pay-what-you-want”model
you-want concept. People can choose what goes to the ‣ www.genero.us ‣ Charity-based
author, charity and Humble Bundle itself (what they ‣ Pay-what-you-want restaurants ‣ Split the profit
call the Humble tip). On average, 15% of the total ‣ Radiohead’s album - In Rainbows
funds.
More on www.boardofinnovation.com concept mapping by

www.viloc.com
Key info
Viloc automates tool management for the HQ Zandhoven, Belgium

construction industry.
Enterprise activity challenged Asset management
By placing a handy little transmitter on all the
Founded 2010
equipment of a construction company, the usage
and location of all equipment can be tracked and Value creations ‣ Usage maximization
managed via a cloud-based web application. ‣ Usage tracking
Facts
‣ 40% of all equipment in construction companies goes
virtually unused.
‣ 20% of all equipment in construction companies don't
correspond to the inventory.
‣ The total amount of equipment theft in Europe adds up to
€7 billion on a yearly base.
‣ Internet of Things (IoT)

‣ Geo-location
‣ Transparency
Tags on all your equipment 24/7 access Geo-location equipment ‣ Companies know exactly when, where and for how long
equipment is used. Construction workers could feel like ‘big
brother’ is watching them.
Viloc Tags are fastened to all The Viloc WebApp Gives 24/7 Viloc helps to immediately ‣ Thieves hate these tags. It makes it barely impossible to
kinds of tools, from drills and access to the status and locate and inventory your steal equipment without noticing.
grinding wheels to hoisting location of all construction equipment. Apart from the
equipment and generators. equipment. fact that it’s just handy to
Such a tag is a little The app integrates with all know where everything is, it
transmitter that is securely current inventory systems. results in far less equipment
attached and protected The internal invoicing can also being lost or stolen.
against sabotage. be completely automated.
5
Economical buyer Inc Spend less Inc

Saves search time (5% of total productivity) on equipment
User buyer Accounting

department
Construction
equipment
Saves costs for stolen goods Equipment
(10% of goods stolen annually)
Technical/Legal buyer
HQ
Inc Inc
Tool usage data Geo-localisation
Construction site
Viloc
manager
Inventory
management
Tag placement
Viloc Tags
Inc
Integration to existing network Maintenance
5
Viloc Hubs Setup cost IT & Union

of €15 per tag representative
Ability to track employees
5 for mileage compensation Construction
(when travelling)
company
Viloc Cloud €0,5/ tag / month
Business Model
model.
‣ As a setup cost, construction companies pay €15 per ‣ Product-Service combination
tag. ‣ What is the % stolen or lost tools per year? ‣ Subscription based
‣ The service provided by Viloc (cloud, data ‣ Free budget of €100,000 for implementation
aggregation, integration on Google Maps, WebApp) ‣ Feasibility of ROI? (takes approximately 15
is prices at €0,5 per tag per month.
months)
More on www.boardofinnovation.com BOARDOFINNOVATION.COM

www.wranx.com
Key info
Wranx provides employees quick, effective HQ London, UK

educational tools to become skilled in a
Enterprise activity challenged Employee training
number of areas.
Founded 2014
Value creations ‣ Effective sales efforts per employee

‣ Automation
Facts
‣ One of the biggest competitors for Wranx is Loop that
raised $2 million in seed funding.
‣ Wranx has a strong set of partners that include big players

like Google and Amazon.


‣ 3D Printing
Learning technique Gamification Mobile and desktop ‣ How do you control quality when manufacturing is
Wranx uses a learning The application uses Employees can use this service
technique (Spaced Repetition gamification elements to keep wherever and whenever they
Learning), that was used by employees engaged. want. Continuous learning
B2C services such as Employees can review does not require the
Duolingo. This accelerated rankings and achievements, classroom anymore.
form of learning helps that work as simple incentives
companies to use this already and provide valuable back-end
successful technique in a B2B data regarding competency,
environment. knowledge acquisition and
expertise.
Economical buyer 5
Motivated workforce
Inc
(as they choose their own Effective work
User buyer development plan) force
Technical/Legal buyer Upper

management
HQ
Inc Inc
Learn Gamified No knowledge
on-the-go learning gaps
Wranx Employees
Learning
Learning Track employee Inc platform
platform competencies
5 HR/IT
Platform fee
Organization
Business Model
model.
Wranx sells a platform (undisclosed amount), where ‣ Software-as-a-service
employees can make use of a learning program to close Facilitate platform so employees can get used to an
their knowledge gap so they can engage in more additional learning “game”.
effective sales.
Did we forget something? say hi —> hello@boardofinnovation.com
Reach out!
Nick Bogaert
Innovation Consultant
nick.bogaert@boardofinnovation.com
Nick De Mey
Co-founder
nick.demey@boardofinnovation.com
Nick Fransen
Feel free to tweak, fix, remix any
Business Designer
part of this work, as long as it is
nick.fransen@boardofinnovation.com
for non-commercial purposes.
Good karma on you if you credit
Giorgio Orsucci
Board of Innovation.
Innovation Researcher
giorgio.orsucci@boardofinnovation.com
Board of Innovation makes
corporations innovate like startups,
Montana Mertens
mixing proven methods from Design
Graphic Designer
Thinking and Lean Startup.
montana.mertens@boardofinnovation.com
www.boardofinnovation.com

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50+ BUSINESS MODELS

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Some of the clients with whom

Manufacturing Finance Energy Real Estate Other

‣ 3D Hubs operates a network of 6,700 professional

‣ 3D Hubs with Autodesk Spark in Oct 2014.

All you need to know

‣ Collaborative Consumption, P2P (peer-to-peer)

Does it bring people out of their comfort zone?

3DHubs 3D printer owner Maker 3D HUB Mayor

Besides selling their equipment and Founded 1919

‣ Kaeser is active worldwide through branch offices and

All you need to know

Does it bring people out of their comfort zone?

Basically, it does to Ikea what AirBnB did to hotel Facts

‣ Designs were featured in the London Design Museum,

All you need to know

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Local Makers OpenDesk Designers

Maker’s price Platform Free

All you need to know

Does it bring people out of their comfort zone?

Payment per printed newspaper

Other ink user 5 Ink Supplier 5 Wijeya Newsp. 5 Consumer

Money Share extra profits

Less waste reputation

‣ Since it was founded in 2006, 23andMe has collected data

‣ *23andMe (temporarily) no longer offers health genetic

All you need to know

‣ Personal Genome Service

Does it bring people out of their comfort zone?

Money DNA report use for API

‣ In Aug 2014 AliveCor receives first FDA clearance to

All you need to know

Does it bring people out of their comfort zone?

AliveCor Heart Monitor ECG analysis

Partners for AliveCor Heart Monitor

An additional Glow First program (peer funding) Facts

‣ Over 4 million women worldwide use Glow apps (Aug

All you need to know

Does it bring people out of their comfort zone?

% of Money Pool inFertility Treatment Partner

‣ Patients Like Me was named one of Fast Company’s Top

All you need to know

Does it bring people out of their comfort zone?

Free community service HQ

Gathering Data Patients Data

Depending on how much movement is made each Facts

All you need to know

Does it bring people out of their comfort zone?

‣ You can’t transfer unlimited amounts to your savings

Right to use data Activity Data

# Rubles +4,2% saving interest

1,8% annual saving interest $150

Activity Fitness Tracker

Money Fitness Tracker

56 Ruble/Month Alfa Bank Users

‣ At first Digit didn’t pay interest on savings in its accounts,

All you need to know

Does it bring people out of their comfort zone?

‣ Friendsurance claims savings up to 40% of insurance costs

All you need to know

Does it bring people out of their comfort zone?