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in the discipline, and was the central idea expressed in the title of Powdermaker's
classic study of her fieldwork Stranger and Friend ( 1966). She believed that "Whatever
the degree of the fieldworker's participation in the whole society, friendships
with a few people develop, and they help him to find a niche in the community. It
is these friends who often become his best informants" { 1966:420). (121)
Gerald Berreman's " Behind Many Masks" was published as the prologue to his
outstanding ethnography Hindus of the Himalayas ( 1972). In the Preface to the
second edition, he states:
I believe firmly that ethnography cannot be understood independently of the experience
which produces it. just as I felt obliged to be thorough and candid in presenting
my research findings, so I have felt obliged to be thorough and candid about how I did
that research. If fault be found with the former, it is the result of the latter. Written
from an "interactionist" perspective, "Behind Many Masks" emphasizes the problems
for research generated by the conflicting interests of the various castes and by their
divergent culture and lifestyles, because even in small and isolated Sirkanda, social
heterogeneity
loomed as a major obstacle to my rapport and my understanding, just as it
does to the people's relationships with one another. ( 1972:vi-vii) (123)
He learned
when he should pause or repeat a phrase or
sentence in order that I might take notes. He
came to understand what writing meant, discovering
that what I wrote in my notebook I
could repeat to him later. In time he appreciated
the fact that I was not so much interested
in learning the Ta pirape language as I was in
comprehending the Ta pirape way of life. (129)
As such, it is an attempt to
portray some features of that human experience
which is fieldwork, and some of the implications
of its being human experience for
ethnography as a scientific endeavor. (138)
Considered
as a basic feature of social interaction,
therefore, impression management is of
methodological as well as substantive significance
to ethnographers.
The ethnographer comes to his subjects as
an unknown, generally unexpected, and often
unwanted intruder. Their impressions of him
will determine the kinds and validity of data
to which he will be able to gain access, and
hence the degree of success of his work. The
ethnographer and his subjects are both performers
and audience to one another. They
have to judge one another's motives and other
attributes on the basis of short intensive
contact and then decide what definition of
themselves and the surrounding situation they
want to project; what they will reveal and
what they will conceal and how best to do it.
Each will attempt to convey to the other the
impression that will best serve his interests as
he sees them. (146) what is successful ethnography
The ethnographer is likely to evaluate
his subjects on the amount of back-region
information they reveal to him, while he is
evaluated by them on his tact in not intruding
unnecessarily into the back region and, as
rapport improves, on his trustworthiness as
one who will not reveal back-region secrets (147)
I have
extended the concept to the conscious utilization
of the complex social, emotional, dialogic,
and transferential dynamic between ethnographer
and informant. (160)
He concludes by warning
anthropologists that "a new day is coming," and he advises us "to get down off
[our] thrones of authority and . . . begin helping Indian tribes instead of preying on
them" ( 1973 : 1 37). In particular, Deloria insisted that the "compilation of useless
knowledge for knowledge's sake should be utterly rejected by the Indian people. We
should not be objects of observation for those who do nothing to help us"
( 1 973: 136). Instead, he called for a new relationship between anthropologists and
Native Americans based on reciprocity and Indian needs, and a redistribution of
power in research relationships. (178) In 1 969, Vine Deloria, Jr., a Standing Rock
Sioux law student at the University
of Colorado, published his controversial book Custer Died for Your Sins: An Indian
Manifesto, in which he severely criticized anthropologists for the way they conducted
their research with Native Americans.
"Why should we continue to be the private zoos for anthropologists? Why
should tribes have to compete with scholars for funds when the scholarly productions
are so useless and irrelevant to real life"? ( 1 997:4} (179) Deloria in Biolsi and Zimmerman
Berreman's article is the most important and damning critique of the changes in
rhe AAA code of ethics. These changes were driven by the interests of the growing
number of anthropologists employed outside of universities in the private sector,
and the new code is partly intended to prevent the division of the profession into
"academic'' and "practicing" moieties. Berreman decries the shift away from idealism
(and aiJ notions of universal human rights, ethics, or morals are, by definition,
idealistic} toward self-centered practicality, and he identifies four major
removals that represent this shift - that paramount responsibility is to the people
studied, the censuring of covert research, the principle of accountability for
ethical violations, and the commitment to public duty rather than private interest.
Berreman scathingly concludes ( 1 99 1 :52) that omitting these concerns results in not
a code at all, but a mild statement of interest, and one conspicuously devoid of
ethical content. It is in fact, a license for unfettered free-enterprise research, advising
and engineering disguised as anthropology, with the intent of employing the ethical
reputation of the discipline to enable and facilitate a wide range of mission-oriented
activities, including those of dubious ethical and even egregiously unethical nature.
( 1 99 1 :52) (274-275)
Regardless of the ongoing debates and issues surrounding research ethics, today
anthropologists increasingly believe that solutions to ethical problems that arise
during fieldwork should be found through negotiation. The trend is toward ethical
"contracts" or agreements worked out in the field with research participants. While
codes of ethics provide useful guidelines, in the field ethical research relationships
must be actively, if not creatively, negotiated and adapted to the specifics of the
situation or context. (275)
Perhaps the most similar cases in
medical ethics concern the paramedics or even
less well-qualified individuals who are sometimes
called upon to render extraordinary
forms of medical care, even surgery, during
war, on ships, or elsewhere. But in these cases
there is usually a shared understanding
between the care giver and the care receiver of
the nature and level of treatment possible, and
of the relative consequences of doing something
versus doing nothing. This situation is
unlike the anthropological setting, in which
there is usually a complete lack of shared belief
about the nature of health and illness, the
nature and level of medical care available, and
the possible outcomes of various alternatives. (317) there was a shared understanding between
Vaikuntam and me that the monetary terms of our relationship were transgressional. Vaikuntam was
conscious of the fact, otherwise he would have not asked in a sheepish manner. It is interesting that
while he knew that what he was demanding was unethical, and he paid reverence to it in the way he
approached the topic, he also realized the kind of power such indiscretion had on the ethnography and
ethnographer
After all,
anthropo logists who are not economists, who
are not policy experts, who are not political
scientists (or politicians) nonetheless work on
behalf of ind igenous communities for whom
political, economic, and policy decisions will
have profound and long-term consequences (323) anthropologists representing the ambitions of the
‘subjects’
Photography and moving pictures were used by ethnographers soon after they
were invented. George Catlin took what are believed to be the first ethnographic
photographs, only six years after the daguerreotype was invented in 1 8 39, and
Bronislaw Malinowski and Claude Levi-Strauss were avid photographers (Prins
2004, Levi-Strauss 1 995, Young 1998). The first ethnographic film was shot in 1 8 95
by the French physician-turned-anthropologist Felix-Louis Regnault. Alfred
Haddon used film as a recording device during the 1 8 9 8 Torres Straits expedition,
and so did Franz Boas among the Kwakiutl (De Brigard 1 995). These ethnographers
used pictures and film mainly for reasons of illustration. Gregory Bateson and
Margaret Mead were perhaps the first to employ photography and film as scientific
instruments to analyze and interpret cultures. Bateson and Mead had been looking
for ways to avoid the detachment of a too analytic etic approach and the
inaccessibility
of a too emphatic ernie approach. Furthermore, they were struggling with
the difficulties of expressing foreign cultural meanings, social practices, and
intangible
intracultural connections in a scientific (English) language. They took recourse
to film and photography. The selection from their groundbreaking photo-ethnography
Balinese Character (Bateson and Mead 1 942) demonstrates that photographs
can be more than an aide-memoire for fieldworkers or a pictorial illustration for
readers. Photographs become the primary causeway into Balinese culture and
thus organize the data analysis, the written commentary, and the ethnographic
interpretation. (385-385)
Visual anthropology took flight after Balinese Character with the photoethnography
on mortuary rituals in rural Greece by Loring Danforth and Alexander Tsiaras
( 1 982), and the ethnographic documentaries by filmmakers such as Robert Gardner,
Timothy Asch, John Marshall, and Jean Rouch (see Edwards 1 992, Hockings 1 995,
Rouch 2003 ). Anthropologists soon realized that the visual image is not an accurate
registration of reality, as early practitioners believed, but that "raw" photos
and footage, just like "raw" field notes, are constructions encapsulating the intention,
agency, and objectives of the ethnographer, and thus subject to reinterpretation.
The finished product is the outcome of an elaborate editing process informed
by an ethnographic understanding of the culture under study (Heider 1 976, Scherer
1 992). (386)
Training is “visual rather than verbal, and kinaesthetic rather than disciplinary” (386)
Michael Herzfeld argues that the Cartesian bias of Western science, namely the
separation of body (the sensorial domain) and mind (the ideational domain), is the
principal obstacle to a mature anthropology of the senses. Western culture came to
regard the mind as the seat of reason, and vision as its principal judge. Science
became dominated by verbal and visual representation, while smell, touch, and taste
were dismissed as too subjective. This bias became reinforced by the rapid
development
of technology which registered the world through visual means, whether
in writing and diagrams or in photography and test equipment. We can also add
Descartes's conviction that knowledge advances through ideas as a second influence,
thus giving further credence to the superiority of the written word. Herzfeld
encourages
sensorial fieldworkers to make the study of the entire sensorium indispensable
to other domains of ethnographic inquiry, such as economics or politics, in order
to lift the anthropology of the senses out of its relative isolation. Just as attention
to gender and reflexivity is now part and parcel of most ethnographic work, so the
entire range of senses should become of similar concern. The rapid development of
technical equipment and the declining costs and improved quality of sonic and visual
reproduction are contributing to visual and musical anthropology in ways that may
someday also benefit the ethnography of smell and taste (388)
The
small number of scholars so far engaged in this
enterprise suggests, above all, the risk that the
senses - other than those already dominant -
will remain marginal to ethnographic description
unless, in some practical fashion, all of
anthropology can be recognized as necessarily
shot through with alertness to the entire gamut
of sensory semiosis. I use the term "semiosis"
rather than "perception'' here advisedly, for I
wish to signal the importance of recognizing
that what this new development offers is a specifically social, as opposed to psychological,
assessment of how the various senses are
used. (432-433) ethnographers need to demonstrate that ethnography is produced through the
application of all the senses
An anthropology that
refuses to admit the significance of what it
lacks the technical means to measure or
describe would nevertheless be a poor empirical
discipline indeed. (437)
It seems that even the pure light of science requires, in order to shine, the darkness of
ignorance. (Karl Marx 1856) (465)
'their language is
roo simple', 'they are incapable of symbolizing',
you won't get anytrung out of them
because 'they don't talk': (466)
In the
field, however, all I came across was language.
For many months, the only empirical facts I
was able to record were words. (468)
It may
be wondered how, at a certain point, I
managed to surmount this inability, that is, try
to get it out in words (474) try to get it out in words