The College for Social Innovation (CFSI) aims to increase
Expanded CFSI blog with 8 Q&A and
diversity in the social impact sector, provide undergrad
college students with professional skills accessible
through a high-impact learning experience, and eliminate
barriers to these experiences. This mission is
accomplished through CFSI’s Semester in the City
program (SITC) where they match undergrad students
with social impact organizations (nonprofit, government
agency, or social mission business) in the Boston area.
As part of SITC, Student Fellows live in Boston with their
peers taking two social innovation/social impact-based
classes with CFSI staff; they also complete a 30-hour per
week fellowship experience with their matched social
impact organization. This experience gives them the tools
to become the next generation of problem-solvers all
while earning a full semester’s worth of credit.
In hiring a Marketing AmeriCorps member, CFSI’S goal is
to help build capacity in their efforts to help highlight it’s
Semester in the City program and increase awareness of
its various elements. Through building capacity the
AmeriCorps member can show the effect a high-impact
learning experience like SITC can have on low-income
students and how it can lead to their success.
Engagement = The number of times that users engage with your posts including likes, replies, retweets, or clicked on your posts.
Continue to update Dropbox and Google folders with
relevant marketing collateral. Also regularly update
marketing calendar and data collection spreadsheet.
Use opportunity of (potential) in-person Semester in the
City classes/events to develop marketing materials
(photos, interviews, social media, event coverage, etc).
alumni diary posts creating resources
beneficial to current and future
recruitment efforts that provide first-
person accounts of the Semester in the
City experience and its benefits.
Worked with Special Assistant to
CEO/Alumni Coordinator to help
produce and release monthly Alumni
newsletter to an audience of over 300
alumni. Assisted with execution of
processes that will be carried on
through future staff/VISTA members.
Managed CFSI’s social media platforms helping
contribute to a growth in post output and post
engagement while highlighting student/host organization
deadlines and recruitment events.
Posts = Includes general posts, videos, shares
(9/1/20) - (4/30/21)
179
(1/3/20) - (8/31/20)
125
Developed and produced CFSI
Talk Show through Instagram Live
for Spring 2021 semester with
CFSI Marketing Ambassador on a
weekly/bi-weekly basis. In building
capacity this will be a social media
campaign that will be able to be
used in future semesters to
highlight the Semester in the City
experience through a current
fellow/alumni guest interview.
Used Google Drive and CFSI Dropbox to store
Marketing collateral for future AmeriCorps
members/Marketing College for Social
Innovation staff.
43.2% (9/1/20) - (12/1/20)
34
(6/1/20) - (8/31/20)
9
Spreadsheet tool created helping link CFSI
with low-income/first generation campus
groups/orgs at college partners. Collateral for
orgs/groups highlighting Pell-eligible/poc
students within SITC program being
developed for Summer 2021.
Highlighted anti-poverty work of 5 student
host orgs that partner with CFSI with
Programs AmeriCorps Member. Created
individualized profiles, blog posts, and social
media collateral highlighting the anti-poverty
work of the host site and SITC experience of
mentor and fellow.
Helped promote CFSI virtual informational
events that became a regular occurrence
during the pandemic on social media.
Host organizations/mentors/student
fellows/myself only have so much capacity/time
so making sure to be respectful of that and
flexible when it comes to collaborative efforts.
Making sure to respect alumni’s confidentiality;
this is an element that is still being considered
as resources are being developed and one may
not want to share publicly that they are/were
Pell-eligible.
Learned the benefits of capacity building work -
feelings of success don't just have to stem from
278% direct service.
You can still find community and make
connections even while serving in a virtual
space and from home!