Hi BSTM 3-1!

Welcome to Week 2
Philippine Pop Culture
First Semester, 2020-2021
Colegio de Sta. Teresa de Avila
1985 2020
1983 2006
Introduction to
Popular Culture
Introduction to
Shout outs!
What would you like to learn in this course?

“ I would like to learn more and deeper about our culture,

what was Philippines known for that is still known for it
now? The new trends of culture we have now, since we are
adapting we kind of evolved and our culture also, so I wan
to know about it.”

“ I want to learn something new and fun about the Philippine culture.”

“ Trends, Philippine Culture, and What are we known

for or what is the Philippines known for since then and
now.”
Introduction to
Popular Culture
Philippine Pop Culture
First Semester, 2020-2021
Colegio de Sta. Teresa de Avila
Lesson Overview
● Definition of “Culture” and “ Popular” as individual
concepts and how they merge and transcend into the
concept of “ Popular Culture”
● Definition of “ Pop Culture”
● Mass Culture Theory and its relationship with Pop
Culture
● Why we should care about Pop Culture?
● Relationship between Mass Media and Pop Culture
How do we
define “culture”?
 How do you define “ Culture”?
“ For me culture is sacred it symbolizes not only the place but also the people
who live there and the practices that they have up until now.”

“ My own perspective about CULTURE is it is part of our daily

life, the way we interact to other people and the we live. It is also
essential to each and every country because through culture we
can deeply more understand the way of their living.”

“ My own understanding about culture is where

anything and everything came from. Like traditions,
history of something and the origin of the people. “
CULTURE
“ Culture is a whole way of
life… the special process of
discovery and creative effort.”
(Barker, 2002)
How do we define
“popular”?
POPULAR
“ If we consider culture as a
way of life, then to ignore
popular culture is to ignore a
significant part of human life.”
(Fedorak, 2009)
What is Popular
Culture?
Popular Culture is defined as...
● The culture of our everyday lives
● Known as the culture of the “masses”
● a phenomena in which cultural ideas, practices, and
symbols are transmitted through various platforms of
media (photos, writing, speech, television, rituals, among
others)
● Crosses disciplinary boundaries (history, literature,
sociology, media studies, among others)
“ We have seen our popular
culture and it is us.”
(Browne & Browne, 2001)
Mass Culture
Theory
What comes into mind
when you encounter the
term “high culture”?
Mass Culture Theory
● Mass culture is a form of popular culture produced
through the process of mass production
● Consumers are passive in accepting pop culture
● High art is at risk because of pop culture
● High culture (classical theater, music, fine art) is more
valuable and enlightening that those who partake in
popular culture, also known as “popular culture”
Critique on the Mass Culture Theory

Mass culture is a form of popular culture

produced through the process of mass
production (stagnant and uniform)

Pop culture is diverse and constantly

evolving
Critique on the Mass Culture Theory

Consumers are passive in accepting pop

culture

The consumers are not passive in their

relationship with culture (they are active
participants in the co-creation of pop culture)
Critique on the Mass Culture Theory
High art is at risk because of pop culture

Pop culture is open to interpretation and has

multiple perspectives (not just by the few,
but by everyone)
Critique on the Mass Culture Theory
High culture (classical theater, music, fine art) is
more valuable and enlightening that those who
partake in popular culture, also known as
“popular culture”

Pop culture is a reflection of the creativity of

the people
Things to Remember:
● Pop culture is diverse and constantly evolving
● The consumers are not passive in their relationship with
culture (they are active participants in the co-creation of
pop culture)
● It is open to interpretation and has multiple perspectives
(not just by the few, but by everyone)
● Pop culture is a reflection of the creativity of the people
Evolution of Dance
Evolution of Visual Art
Evolution of Music
Why should we care
about Pop Culture?
Why should we care about Pop Culture?
● It has great influence to everything we experience
● In turn, we also influence it according to our own
experiences
● It unites us (it also has the power to divide us)
● It is a reflection of the “moments” that make up our lives
as Filipinos
● It can be used as springboard to educate, communicate
and share information
● It shows our growth as individuals and as a nation
Relationship between
Mass Media
and Pop Culture
What comes into mind
when you encounter the
term “Mass Media”?
Types of Mass Media
● Print (Books, Newspaper,
Magazine, Comics)
● Radio (Broadcasting, Radio
Drama)
● Cinema and Video
● Television
● Advertising
● Pop language
● Online/ Social Media Platforms
● Gaming
Types of Mass Media Pop Culture Categories
● Print (Books, Newspaper, ● Print (Books, Newspaper,
Magazine, Comics) Magazine, Comics)
● Radio (Broadcasting, Radio ● Radio (Broadcasting, Radio
Drama) Drama)
● Cinema and Video ● Cinema and Video
● Television ● Television
● Advertising ● Advertising
● Pop language ● Pop language
● Online/ Social Media Platforms ● Online/ Social Media Platforms
● Gaming ● Gaming
Mass Media and Pop Culture
● Pop culture is deeply integrated within Mass Media (and
its various forms)
● Mass media is a reflection and at the same time a tool
for expression of Pop Culture
● Some of the variables to be considered:
○ Affordability
○ Ease of use/ Convenience of acquisition
○ Visibility (process of popularization)
To Wrap Up
● Pop Culture is a phenomena in which cultural ideas,
practices, and symbols are transmitted through various
platforms of media (photos, writing, speech, television,
rituals, among others)
● Pop culture is diverse and constantly evolving
● The consumers are active participants in the co-creation
of pop culture
● Pop culture is deeply integrated within Mass Media (and
its various forms)
Your Turn
Pop Culture - The Philippine Experience
● Read the journal article entitled “ Mass Culture and Cultural
Policy- The Philippine Experience”
● Write a 1 to 2-page essay that briefly explains the history of
Philippine Popular Culture (Font Size 12/ Arial or Times New
Roman)
● What are the significant events in Philippine History that
paved the way for different forms for the growth of various
Legacy Media?
● Due on Monday, 28 September 2020 5:00 pm (upload
via Google Classroom)
Pop Culture - The Philippine Experience
● PRELIMS : October 5 (Monday) we will have a short virtual
lecture/ discussion prior to our online prelims
References:
1. Barker, C. (2002). Making Sense of Culture Studies: Central problems and
critical debates. Sage Publications.
2. Danesi, M. (2015). Popular culture: Introductory perspectives (3rd ed.).Rowman
& Littlefield.
3. Fedorak, S. A. (2009). Pop Culture: The culture of everyday life. University of
Toronto Press.
4. Merriam-Webster. (n.d.). Popular. In Merriam-Webster.com dictionary. Retrieved
September 20, 2020, from
https://www.merriam-webster.com/dictionary/popular
5. Merriam-Webster. (n.d.). Culture. In Merriam-Webster.com dictionary. Retrieved
September 20, 2020, from
https://www.merriam-webster.com/dictionary/popular