Intro To Pop Culture 2020

INTRODUCTION TO
COURSE DESCRIPTION
• A three-unit course
that introduces new
forms in art, music,
and literature arising
from opportunities
and demands of mass
audiences, markets
and mass media, and
their social, economic,
and political contexts.
course description…
• This provides the

students with critical
perspectives in
knowing and
understanding
popular culture in the
Philippines. The
course provides multi-
disciplinal attention
on how art can be
explored in popular
culture and vice versa.
course description…
• The course will also

provide students with the
necessary tools of analysis
on exploring the diverse
forms of arts by utilizing
the everyday contexts of
power, mode of
production,
representation, and
subjectivity as critical
tropes.
COURSE LEARNING OUTCOMES
1. Relate the
Vision, Mission,
Goals, and
Objectives of
the University
in relation to
the Course.
course learning outcomes…
2. Locate and
examine Popular
Culture as
historical
phenomenon that
transform/s or
innovate/s spatial
patterns and
processes of
Philippine society.
3. Analyze and
appraise works of
art, particularly on
pop culture, using
critical theories
and perspectives in
order to illuminate
its aesthetic value.
4. Create and
promote
advocacies
that display
sensitivity to
self,
community,
and society.
WHAT IS CULTURE?
• Culture is that complex

whole which includes
knowledge, belief,
art, morals, law,
customs,
and other capabilities and
habits
acquired by man as a
member of society.
(Edward B. Taylor)
• Culture is a “whole way of
life (ideas, attitudes,
languages, practices,
institutions, structures of
power) and a whole range of
cultural practices: artistic
forms, texts, canons,
architecture, mass-produced
commodities, and so on.
(Raymond Williams)
WHAT IS CULTURAL STUDIES?
• “Cultural studies covers a

range of theoretical and
political positions that use a
variety of methodologies,
drawing on ethnography,
anthropology, sociology,
literature, feminism, Marxism,
history, film criticism,
psychoanalysis, and semiotics.”
• “…has grown out of
efforts to understand
what has shaped
post World War II
societies and
cultures:
industrialization,
modernization,
urbanization, mass
communication,
commodification,
imperialism, a global
economy.”
• Cultural studies
explores “the
relationship between
cultural artifacts
(movies, videos,
science fiction books,
comic strips,
pornography, popular
novels, popular
science, performance
art) and our social
order.”
IDEOLOGY
Definitions by
John Storey
(2001):
• Ideology refers
to a systematic
body of ideas
articulated by a
particular group
of people;
Filipino Ideology
“The Filipino have
always had a
dream of
freedom, dignity,
and equality…”
(Pres. Ferdinand E.
Marcos, 1982)
Filipinos are happy and resilient.
what is ideology…
• Suggests certain masking,

distortion, or concealment –
indicates how some texts and
practices present distorted
images of reality (produces ‘false
consciousness’)
what is ideology…
• Uses the term to refer to ‘ideological

forms’ (television fiction, pop songs,
novels, feature films, etc.) that always
present a particular image of the world.
– The definition depends on a notion of
society as conflictual rather than
consensual, structured around inequality,
exploitation or oppression.
What do the following
images suggest about
Filipino ideology on man in
general, love, society, etc?
Why Pop Culture?
By Alexander Philippe
WHAT IS POPULAR CULTURE?
1. Widely-
favored or
well-liked
by many
people”
what is pop culture…
2. It is the culture that is left over after we

have decided what is high culture
 a residual category
(fails to meet the required standards to
qualify as high culture)
 Inferior kinds of works
HIGH CULTURE VS POP CULTURE
vs
vs
vs
vs
vs
vs
3. Work deliberately
setting out to win
favour with the
people” (mass culture)
4. Is the culture that originates from the

people (actually made by the people
for themselves)
5. Based on the concept of Hegemony by

Italian Marxist Antonio Gramsci
Hegemony refers to the
way in which dominant
groups in society,
through a process of
intellectual and moral
leadership, seek to win
the consent of the
subordinate groups in
the society.
• consent to the rule of the dominant
group is achieved by the spread of
ideologies—beliefs, assumptions,
and values—through social
institutions such as schools,
churches, courts, and the media,
among others.
• These institutions do the work of

socializing people into the norms,
values, and beliefs of the dominant
social group. As such, the group that
controls these institutions controls
the rest of society.
6. Due to
postmodernism –
postmodern culture
that no longer
recognizes the
distinction between
high and popular
culture
Seen as an end to
elitism
 Final victory
of commerce
over culture
The commonality
among the given
definitions is the
insistence that +
whatever else
popular culture
is, it is definitely a
culture that
emerged =
following
industrialization
and urbanization.
WHY STUDY POPULAR
CULTURE?
• Studying pop culture

reveals the underlying
assumptions, power
structures, and
philosophical and
moral constructs of
the society that
produces those
cultural products. In
other words, it reveals
“culture” in a different
sense.
why study pop culture…
• Studying pop culture
gives us an accessible
vehicle through which
to explore philosophical
and moral questions, as
well as the functioning
of society on a smaller
scale (e.g. fandom,
consumption), through
which we can make
larger assumptions.
• It allows students
to recognize and
draw on their
already existing
literacies and the
cultures they
know in order to
analyze and think
critically.
• Provides an
approach for
students to
become
informed
consumers of
technologies.
• Closes gap between

elite class (holding
knowledge) and rest
to “develop a kind
of knowledge and
critical practice that
all could share.”
• Can be a positive
thing because it has
the ability to bring
many people
together and help
them find out what
is important to
them.
• Can shape
thoughts and
points of view on
how people think
society is
“supposed” to
be.
As future accountants,
why do you need to
study popular culture?
• Make a meme showing the
relevance/significance of Popular
Culture to BS Accountancy as a
discipline.
https://www.thoughtco.com/cultural-hegemony-3026121
https://www.linkedin.com/pulse/20140727233003-19409547-w
hy-it-s-important-to-study-pop-culture/
Wayne, Rachel. “Why It’s Important to Study Popular Culture.
2014
https://tcnjwgs220.wordpress.com/2014/08/29/the-importance-
of-studying-popular-culture/
. The Importance of Studying Popular Culture. August 29, 2014.
Storey, John. Cultural Theory and Popular Culture. London,
et.al: Pearson/Prentice Hall. 2001
• Tropes – a figurative or metaphorical use of a
word or expression

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INTRODUCTION TO

• This provides the

• The course will also

• Culture is that complex

• “Cultural studies covers a

• Suggests certain masking,

• Uses the term to refer to ‘ideological

2. It is the culture that is left over after we

4. Is the culture that originates from the

5. Based on the concept of Hegemony by

• These institutions do the work of

• Studying pop culture

• Closes gap between

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