1.

Product/Service Feasibility Analysis

1.1. Product/Service Desirability:
 Does it make sense? Is it reasonable? Is it something consumers will get excited about?
Yes, it makes sense and consumers will get excited about because they are getting delicious
food and we are providing a great source of revenue to one group of people.

 Does it take advantage of an environmental trend, solve a problem, or take advantage of a

gap in the marketplace?
Yes, it takes advantage of an environmental trend in a way as it is s good time because of
covid as there is an economic instability and mostly food restaurants are closed. So, it fills the
gap in the market place.

 Are there any fatal flaws in the product or service’s basic design or concept?
No, Not be seen yet.

1.2. Product/Service Demand:

We have seen from the market assessment that the service we are launching have the demand, and
people are interested in doing it. Feasibility is assessed through online tools.

2. Industry/Target Market Feasibility Analysis:

2.1. Industry Attractiveness:

 Young Industry
 Fragmented
 Will start small but can expand to city level moving further to intercity
 Growing industry for now especially in covid tenure
 Unique Idea
 Not much existing competitors

2.2. Target Market Attractiveness:

It is a potential target market which is unexplored. People haven’t got much opportunity in this field of
area. Those who got themselves into it, left because of difficulties they faced. So, by targeting this
market we are providing opportunity so a good/source of revenue can be generated for a lower/middle
class people.
Our target market is wide and huge as we have seen from surveys that a lot of people are interested in
doing this thing and willing to show their interest in it.

3.Organizational Feasibility Analysis:

4. Financial Feasibility Analysis:

4.1. Total Startup Cash Needed:

 Product Cost: 45,000

 SM Marketing: 10,000
 Transportation: 100 Deliveries: 4000 : Collaboration with sab mangwa lo

4.2. Financial Performance of Similar Businesses:

4.3. Overall Financial Attractiveness of the Proposed Venture:

 Steady Growth
 Recurring Revenue
 Income can be predicted at every point.
 Finances can be managed.
 Niche clearly Defined