Integration and Affiliation

Though Foodpanda doesn’t own any restaurants or vendors but it has a good control over them to
provide better delivery services. Foodpanda’s success is mainly written by their strong
integration and affiliation program. It is affiliated with restaurants, grocery stores and even
corporations from other sectors. It has introduced “cloud kitchen” program to increase their
affiliations and partnerships to individual level. It entitles commissions and payments as
incentives in “The Foodpanda Partner Program”. As a result, anyone having a website can
advertise on behalf of Foodpanda to raise its delivery count. Restaurants can go to a partnership
program with Foodpanda via online just by filling a form following some steps.

Figure: Affiliation Program Steps of Foodpanda