Integration and Affiliation

Though Foodpanda doesn’t own any restaurants or vendors but it has a good control over them to
provide better delivery services. Foodpanda’s success is mainly written by their strong integration
and affiliation program. It is affiliated with restaurants, grocery stores and even corporations from
other sectors. It has introduced “cloud kitchen” program to increase their affiliations and
partnerships to individual level. It entitles commissions and payments as incentives in “The
Foodpanda Partner Program”. As a result, anyone having a website can advertise on behalf of
Foodpanda to raise its delivery count. Restaurants can go to a partnership program with Foodpanda
via online just by filling a form following some steps.

Figure: Affiliation Program Steps of Foodpanda