4/22/2021 Gateway - SCS Mock 1 Debrief Cultural integration Proactive measures: + Cross company promotions - within the first year (proactive HRM) + Establishment of joint training and information sessions asap to ensure a "teamn’ approach from the outset + Establishment of communication formats (Intranet, Company Information forums etc, to ensure proactive IS/IT/IM so that information is simultaneously communicated in the same format ete. Cultural integration Proactive measures + Management development /training structured to include EEs from both companies (team bulding) + Establish Sociol networking - e.g. EE Sports & Social Club (perhaps partially funded by the combined company) Ete Gateway - SCS Mock 1 Debrief Separate brands There are a number of possibilities in respect of the two brands (Arrfield & ‘Skylaine). One possibility is the retention of ‘two seporate brands ~ benefits include: + Avoids the perception (especially internally) that there has been a takeover of Skylaine by Arrfield + Reputation and relationships with respective stakeholder groups maintained (© Peter Plat - First Financial Training Separate brands + Tr avoids the cost of rebranding ‘Skylaine (or Arrfield), erection of new signage internally and externally, redesign of the websites ete. etc. + Ttaffords the merged company’s boord the option to pursue different business models in the two subsidiaries + Tt Conveys perception of customer (I.E. Airlines) choice & ability to pursue alternative strategies (giving the impression of continued competition) + Ete, 10