rg, But That's OK 

to blockbusters like Ninja Assassin). Before landing his role in Speed Racer, he

had expressed the desire to expand beyond the Asian market when he stated in an interview, "The
reason I am active in Japan, Hong Kong, China and around Asia is that I want to succeed here and
then go even more international...I would really like to see, is a top Asian artist emerge strongly from
the Asian market, and then go on to succeed in the U.S. market."[108]
Rain's appeal to all demographics has made him one of Korea's highest paid celebrities by
endorsers with an asking price of $1 – US$1.5 million per endorsement. Over the years, he
endorsed brands such as Hyundai, Lotte, KB Card, Pizza Hut, Thailand dairy company Dutch Mill,
Chinese pastry Fu Mu Cakes, Pantech, LG Electronics, SK Telecom and Pepsi. Rain has even done
songs to tie-in with endorsement deals. "Still Believe" was used as both an ad and a music video
for BMW Korea's "Meet the Truth" campaign with appearances by Rain as well as JYP. "Memory in
My Hand" and "Any Dream" were used in campaigns for Pantech and Samsung, respectively, in
China.
With his booming popularity throughout the world, he has been deemed a "cultural ambassador" as
he has represented South Korea in inter-Asian musical events and has appeared in a Thai published
textbook.[109]

Other activities[edit]
Six to Five[edit]
Six to Five was Rain's first clothing line, since it also was his dream to become a fashion designer.
[110]
 It was launched on December 23, 2008 and was followed by a "fashion show–launch party–mini-
concert" to introduce "Six to Five". He designed and modeled for the clothing.[111] The label "Six To
Five" is described by Rain as the idea of having an extra sense (i.e. from five senses to six), and is
also said to represent his birth date, 6/25.[112] The line was discontinued and the online mall closed by
the end of 2010.

J. Tune Entertainment[edit]
In November 2007, Rain told the Korean media that he had left JYP Entertainment and started his
own entertainment company, J. Tune Entertainment (formerly known as Rainy Entertainment). He
was scheduled to be CEO of the company, but told the media that he still kept in touch with his
mentor and long-time trainer Park Jin Young. J. Tune Entertainment's subsidiary, J. Tune Camp
debuted MBLAQ, an all-boy group, in October 2009.[113] Rain actively participates in MBLAQ's music,
either composing, writing, producing or choreographing dance routines.[114]
In December 2010, Park Jin-Young announced that J. Tune Entertainment would be merged
with JYP Entertainment. It has become the largest shareholder in J. Tune Entertainment, and it is
viewed as a strategic alliance between the two companies.[115][116]

R.A.I.N. Company