Music[edit]

Influences[edit]
In terms of singing and dancing, Rain has been influenced by Michael Jackson, Usher and Justin
Timberlake.[107]

Image[edit]
Rain is considered a 'world star' due to his popularity, not only in South Korea and Japan, but
throughout Asia, Europe and North America with fans in countries
like China, Singapore, Thailand, Canada and United States. Much of his popularity is attributed to
his various acting roles (varying from television like Full House to indie films like I'm a Cyborg, But
That's OK to blockbusters like Ninja Assassin). Before landing his role in Speed Racer, he had
expressed the desire to expand beyond the Asian market when he stated in an interview, "The
reason I am active in Japan, Hong Kong, China and around Asia is that I want to succeed here and
then go even more international...I would really like to see, is a top Asian artist emerge strongly from
the Asian market, and then go on to succeed in the U.S. market." [108]
Rain's appeal to all demographics has made him one of Korea's highest paid celebrities by
endorsers with an asking price of $1 – US$1.5 million per endorsement. Over the years, he
endorsed brands such as Hyundai, Lotte, KB Card, Pizza Hut, Thailand dairy company Dutch Mill,
Chinese pastry Fu Mu Cakes, Pantech, LG Electronics, SK Telecom and Pepsi. Rain has even done
songs to tie-in with endorsement deals. "Still Believe" was used as both an ad and a music video
for BMW Korea's "Meet the Truth" campaign with appearances by Rain as well as JYP. "Memory in
My Hand" and "Any Dream" were used in campaigns for Pantech and Samsung, respectively, in
China.
With his booming popularity throughout the world, he has been deemed a "cultural ambassador" as
he has represented South Korea in inter-Asian musical events and has appeared in a Thai published
textbook.[109]

Other activities[edit]
Six to Five[edit]
Six to Five was Rain's first clothing line, since it also was his dream to become a fashion designer.
[110]
 It was launched on December 23, 2008 and was followed by a "fashion show–launch party–mini-
concert" to introduce "Six to Five". He designed and modeled for the clothing. [111] The label "Six To
Five" is described by Rain as the idea of having an extra sense (i.e. from five senses to six), and is
also said to represent his birth date, 6/25. [112] The line was discontinued and the online mall closed by
the end of 2010.

J. Tune Entertainment[edit]
In November 2007, Rain told the Korean media that he had left JYP Entertainment and started his
own entertainment company, J. Tune Entertainment (formerly known as Rainy Entertainment). He
was scheduled to be CEO of the company, but told the media that he still kept in touch with his
mentor and long-time trainer Park Jin Young. J. Tune Entertainment's subsidiary, J. Tune Camp
debuted MBLAQ, an all-boy group, in October 2009. [113] Rain actively participates in MBLAQ's music,
either composing, writing, producing or choreographing dance routines. [114]
In December 2010, Park Jin-Young announced that J. Tune Entertainment would be merged
with JYP Entertainment. It has become the largest shareholder in J. Tune Entertainment, and it is
viewed as a strategic alliance between the two companies. [115][116]
R.A.I.N. Company[edit]
On September 7, 2015, Rain announced through his Facebook page that he had decided to not
renew his contract with Cube Entertainment. After much speculation due to his departure from Cube,
Rain's official website announced he had created his own one-man agency. [53] In setting up the
agency on a U.S.-based system, his Chinese activities will be managed by H Entertainment and
Jason Jang while his American agency will still be WME. His music activities will be handled by
longtime manager Kim Yong Bae while his acting venture will be handled by Park Jong Sun.
On December 12, 2020, Rain announced that he will debutting a boygroup known as Ciipher in
2021. The group consists of 7 handpicked trainees by Rain himself, most of whom had been
previously on survival shows such as YG Treasure Box, No.Mercy, ProduceX101 and Under
Nineteen.[117]

Humanitarian work[edit]
From 2005 to 2007, Rain donated money to have 50 drinking water wells and playgrounds built
in Cambodia. He began taking up causes related to children by participating in the Love
Photography Exhibition to help find adoptive parents for children in government care, donating a
percent of his 2006 and 2007 World Tour concert proceeds to children orphaned by AIDS and
participating in the Green Ribbon Hope Walking Campaign to raise funds for prevention and to help
find missing children. Due to his work, he was appointed World Vision HIV/AIDS Ambassador. [118] In
recent years, Rain has been an advocate for environmental protection going as far as to volunteer in
the Taean oil spill cleanup and donate 300 million won for clean water and clothing for the residents
in 2008.[119] In 2009, Rain was involved with MTV EXIT, a campaign against human trafficking in Asia.
[120][121]
 Over the years, he has performed at concerts for various charitable causes. [122]

Legal issues[edit]
On his World 2007 tour, his scheduled concerts in Shanghai, Toronto, San Francisco,
and Hawaii were canceled, followed by the last concert in Los Angeles. The last event at the Staples
Center was canceled only two hours prior to opening: Rain's producer blamed the situation on
financial problems of the local promoter, while the local promoter blamed Wellmade STAR M calling
them too "incompetent to handle the situation". [123]
On March 19, 2009, a federal jury in Honolulu found that Rain, his former management agency JYP
Entertainment, and two other promotion companies were guilty of breaching a contract and
defrauding Honolulu promoter Click Entertainment for $2 million (originally just over $1 million) after
the Hawaii concert was canceled and the promoters were not refunded the $500,000 licensing fee.
[124]
 Rain and JYP were ordered to pay $2.4 million each in punitive damages, $1 million for damages
related to the fraud, and $2.3 million for breach of contract. [125]
A separate lawsuit filed by promoters Wellmade STAR M was dismissed by a South Korean court on
January 28, 2010. Judge Bae Kwang-Kuk ruled in favor of Rain and blamed the plaintiff for poor
preparations surrounding the canceled U.S. tour. [126]
In April 2010, Rain and other J. Tune Creative shareholders were accused of embezzling money
from the company by a fabric manufacturing company. The company claimed they suffered financial
losses. Rain and the shareholders were acquitted of the charges in December of that year. [127] He
was reinvestigated in September 2011 after a discrepancy was found, but was later acquitted again
in June 2013.[128][129]

Personal life[edit]
Military service[edit]
Rain fulfilled his mandatory military service from October 2011 until July 2013. [130][131] He was named
the top marksman of the 5th Infantry Division boot camp, [132] and was chosen as the assistant
instructor.[133] He was appointed promotional ambassador by the Military Manpower Administration,
[134]
 and appeared in a documentary about the defense industry entitled "Defense Report 2012". [135]

Marriage and children[edit]

In January 2013, Rain confirmed that he was dating actress Kim Tae-hee,[136] which then caused an
investigation into whether his dating had broken military rules during his mandatory military service.
[137][138]
 In 2014, he was baptised as a Catholic, the same religion as Kim Tae-Hee.[139] The couple
married on January 19, 2017, after five years of dating. [140][141] On October 25, 2017, Kim gave birth to
their first child.[142][143] She gave birth to their second child on September 19, 2019. [144]

Discography[edit]
Main article: Rain discography

 Bad Guy (2002)
 Rain 2 (2003)
 It's Raining (2004)
 Eternal Rain (2006)
 Rain's World (2006)
 Rainism (2008)
 Rain Effect (2014)

Tours[edit]
 2005: Rainy Day Tour
 2006–2007: Rain's Coming World Tour
 2009–2010: The Legend of Rainism Tour
 2010: Rain Loves Japan Zepp Tour
 2011: The Best Show Tour
 2012–2013: Army Concert Series (Consoltary Train)
 2013: Story of Rain: 2013 Rain Zepp Tour
 2014: Rain Effect China Concert Series (7 Concert)
 2015–2016 The Squall World Tour

Filmography