No.

Number of Prizes Cash (VND) Vouchers (Only use for Vinamilk

products)

1st Player 1 5,000,000 5 Voucher discount 40,000

when buying Vinamilk Products
in 3 months
2nd Player 1 2,000,000 5 Vouchers discount 30,000
when buying Vinamilk Products
in 3 months
3rd Player 1 1,000,000 5 Vouchers discount 20,000
when buying Vinamilk Products
in 3 months
Consolation prizes. 5 500,000 5 Vouchers discount 10,000
when buying Vinamilk Products
in 3 months
For everyone joins the Everyone in Game None 5 Vouchers discount 10,000
game
when buying Vinamilk Products
in 3 months
Total each 10,500,000 550,000

Name of Products Numbers Price (VND) Total Cost (VND)

The quantity of labels 2,000,000 1,000 2,000,000,000

The re-design cost 1 5,000,000 5,000,000

Total 2,005,000,000
Cost of Training People Numbers Price (VND) Total Cost (VND)

Officers 150 1,000,000 150,000,000

Employees 400 700,000 280,000,000

Total 430,000,000

Cost of Promotions Numbers Price (VND) Total Cost (VND)

( Gifts)
Metal straw 100,000 10,000 100,000,000

Total 100,000,000

Name Numbers Price (VND)

Prize for the competiton 1 11,050,000

Re-design Labels 1 2,005,000,000

Cost of Training People 1 430,000,000

Cost of Promotions ( Gifts) 1 100,000,000

Total 2,541,050,000
 2019-2020 (VND) 2021 (VND) Grow up rate

Total Revenue 56,4 Billion 61,3 Billion 8,6%

Net income after Tax 10,554 Billion 11,35 Billion 7,6%

Market Cap 202,097 Billion 218,817 Billion 8,3%

Net Operating Profit 3,568,000 3,903,392 9,4%

Gross Profit 6,784,000 7,442,048 9,7%

Criteria Types Possibility Segmentation

Geographic Location Domestic, International

(Asia)
Demographic Age , Gender , Income Age: 2-70 years old
Gender: Male & Female,
Others
Income: 2-10 million VND
Psychographic Personality Want to try high quality
products with delicious taste
and various flavors
Behavior Purchases Buying dairy supplements for
kids, youngsters, and older
people for enhancing their
health
 Name Numbers Price (VND)

Prize for the 1 11,050,000

competiton
Re-design Labels 1 2,005,000,000

Cost of Training 1 150,000,000

People
Cost of Promotions 1 100,000,000
(Gifts)
Cost of Videos 1 153,000,00

Cost of Supporting 1 12,650,000,000

Government
15,069,050,000