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J Bus Ethics (2019) 157:797–811

DOI 10.1007/s10551-017-3681-5

REVIEW PAPER

Compliance Through Company Culture and Values:


An International Study Based on the Example of Corruption
Prevention
Kai D. Bussmann1 • Anja Niemeczek2

Received: 30 November 2016 / Accepted: 19 August 2017 / Published online: 2 September 2017
 Springer Science+Business Media B.V. 2017

Abstract The aim of this Web-based survey of 15 German cultural change in regions with an affinity for corruption by
companies with an international profile was to identify implementing a culture that promotes integrity in both their
which higher-level values serve as a basis for a company company and their daily business.
culture that promotes integrity and can thereby also be used
to promote crime prevention. Results on about 2000 Keywords Corporate culture  Corruption prevention 
managers in German parent companies and almost 600 Ethical leadership  Integrity-promoting values  Tone from
managers in Central and North European branch offices the top
show that a major preventive role can be assigned to a
company culture that promotes integrity. This requires a
‘tone from the top’, ‘ethical leadership’ from the direct Preventing Crime Through Socialization
superior, and a general set of values that can be encouraged and Informal Social Control
through training courses. Moreover, employees have to
perceive these values as promoting their careers. The sur- In society, it is not law enforcement agencies that bear the
vey reveals that the companies in this study have basically main burden of crime prevention, but above all socializa-
succeeded in establishing their system of values in their tion agencies such as the family, friends, school, and
Central and North European as well as their Asian branch neighbourhood (see Messner and Rosenfeld 2007). How-
offices. Moreover, it shows that the main values preventing ever, companies also serve as an important socialization
crime on the management level are trustworthiness and agency for preventing economic crime (Bussmann 2015).
consistency. Open communication is an important value on This is becoming even more important because modern
all levels of a company, and this is supplemented by moral research has ascertained that the validity of norms is
transparency, compliance with the rules, and a rejection of fragmenting (Nunner-Winkler 2004). Although offences
behaving in one’s own interest. It is concluded that in spite such as fraud are still rejected decisively in principle, norm
of regional differences, major international companies can validity has become dependent on the specific situation and
possibly make an important contribution to bringing about compliance with norms has become negotiable. Norms are
applied differently in different situations and contexts, and
this is leading to their fragmentation. As a result of the
& Kai D. Bussmann dynamic differentiation of life domains, citizens in a
kai.bussmann@jura.uni-halle.de modern society have become accustomed to ideas on val-
Anja Niemeczek ues and morals no longer possessing absolute validity. As a
anja.niemeczek@gmail.com result, contradictions over values are frequently no longer a
1 cause of concern. In the sports club, in the family, and in
Law School, Martin-Luther-University Halle-Wittenberg,
Germany Universitätsplatz 6, 06108 Halle (Saale), Germany the neighbourhood, norms can possess a degree of validity
2 that no longer applies for customers in a supermarket, in
Economy and Crime Research Center, Martin-Luther-
University Halle-Wittenberg, Germany Universitätsplatz 6, dealings with banks or insurance companies, and especially
06108 Halle (Saale), Germany in relation to the state. This explains how otherwise

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798 K. D. Bussmann, A. Niemeczek

completely honest individuals are capable of committing Company Culture and Values
fraud or act corruptly in their daily business as managers:
they are acting in a different context. In addition, some Many companies have become fully aware of the need to
economic crimes are not self-evident. Unlike fraud and convey value management and to establish a company
theft, the harmful consequences of corruption, anti-com- culture through defined values. Nonetheless, the intended
petitive arrangements, or insider trading are less immedi- crime-preventing effect does not occur per se through the
ately apparent (Bussmann 2015, p. 441). implementation of a compliance management. Its action-
However, crime prevention is not just based on the guiding potential can develop only when it is embedded
internal agency of actors and on their shared norms and within an ethical company culture (Valentine et al. 2014;
values. It is also based on informal social control (Akers Verhezen 2010). It seems as if an initially more rule-ori-
2013; Brown et al. 2013). This does not just include all ented, in other words, compliance-based culture in com-
conceivable social sanctions such as exclusion from shared panies is developing into one based more on values (Ferrell
activities. It can already range from scornful looks, being et al. 2015). However, a company culture that promotes
whispered about in one’s presence, frank criticism of integrity probably contains not only values that already
unwanted practices, up to public criticism within the result from criminal norms such as the prohibition of cor-
community. Studies on, for example, driving under the ruption but also values that lead to an internalization of
influence of alcohol or tax evasion show that norm devia- penal law and encourage a shift towards such
tions are influenced strongly by expectations regarding internalization.
informal sanctions (Grasmick et al. 1993; Worrall et al. The first of these values that promotes integrity is
2014). Social pressure exerts a stronger sanctioning effect compliance with the rules itself when this becomes a value
than most penal sanctions, because of its permanence and in its own right. In addition, according to research on
comprehensiveness (Nagin and Paternoster 1994). behavioural integrity (Simons et al. 2015), it is necessary
Hence, there is a need for forms of informal social for this compliance to be both consistent (see also de Bruin
control within companies that have to be supplemented by 2016, 27) and trustworthy, because contrary behaviour and
a whistleblowing culture that will increase compliance a poor reputation would, in turn, weaken the value of
when necessary by communicating illegal activities to compliance (see also Verhezen 2010, 189).
superiors or other responsible persons such as the legal or Moreover, research on the culture of integrity calls for
compliance department or an ombudsman (see Kölbel open communication and transparency (Verhezen 2010,
2015, for an overview). Nonetheless, employees will desist 190ff.) so that non-compliant behaviour can be acknowl-
from whistleblowing if they personally have to fear social edged and discussed. From the perspective of criminology,
sanctions from either their colleagues or the company not speaking up is a breeding ground for economic crime
(Berry 2004; Rothschild and Miethe 1999). In contrast, if and particularly for corruption. As pointed out above, there
they can trust that their information will be dealt with is a need for an informal social control that first becomes
appropriately, the threshold to whistleblowing may well be possible through a speak-up company culture. Finally,
lower. The whistleblowing procedure along with how such research on ethical climates has shown that an ego-centred
information is processed is decisive for the readiness to value culture generates an increase in counter-productive
report incidents (Miceli and Near 2002; Rothwell and work behaviour that also includes corruption (Eigenstetter
Baldwin 2006). et al. 2007).
Hence, an effective compliance management has to The starting point for any value management and the
possess more than just a legal structure. The concern is not development of a culture that promotes integrity always
just with rules and their surveillance, but with establishing lies with a company’s top management. This so-called
a company culture that not only promotes integrity but also ‘tone from the top’ is understood as company management
integrates the willingness to engage in informal social setting a good example and serving as a model for how to
control. In all, it becomes clear that companies and, indeed, deal with various types of economic crime. However, a
organizations in general such as administrations have to crucial aspect is its implementation on lower company
carry out a socialization task that other socialization levels. Accordingly, positively perceived model behaviour
agencies such as the family and the community have not by the direct superior also exerts a positive influence on
been able to achieve sufficiently because they are embed- employees (Brown et al. 2005; Kaptein 2011). This can be
ded in a different social and legal context. described as ‘ethical leadership’ (Bhal and Dhadich 2011).
This model function particularly encourages acceptance of
the programme throughout a company (Weaver et al.
1999). However, the perceived fairness and justice of a

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Compliance Through Company Culture and Values: An International Study Based on the Example… 799

direct superior’s leadership behaviour also contributes to Moreover, intercultural comparisons reveal that a high
whether a company can succeed in creating an integrity- level of generalized trust in institutions, companies, and
promoting environment that will form a basis for the entire persons is accompanied by a low level of corruption
business activity of its managers (Lind 1994; Tyler 1990; (Tonoyan 2004; Uslaner 2005). In contrast, citizens and
Viswesvaran and Ones 2002). companies with a low level of generalized trust compensate
This concept of a corporate culture that promotes this by building up exclusive networks in which they create
integrity can also be found in international guidelines. For their own situation- and person-linked trust. For such net-
example, the International Standard 19600 for compliance works, corruption is therefore almost a matter of course.
management systems emphasizes that all measures have to According to Paldam (2002), the lack of generalized trust
be embedded within a compliance culture. It states: in post-Soviet states is one factor explaining their contin-
uously high level of corruption. In contrast, a low level of
The development of a compliance culture requires the
corruption, as found, for example, in Scandinavian coun-
active, visible, consistent and sustained commitment
tries, can be attributed to a high level of generalized trust
of the governing body, top management and man-
(Björnskov and Paldam 2004). Karstedt (2003) relates both
agement towards a common, published standard of
a low level of generalized trust and a high level of inse-
behaviour that is required throughout every area of
curity to the conditions in hierarchic-elitist nations.
the organization (ISO 19600 section 7.3.2.3).
Further relations can be found to a strong power distance
And it calls for this to be addressed with ‘a clear set of in a society represented by a strongly hierarchic social
published values’ and for a ‘management actively seen to order, clearly differentiated social classes, and an authori-
be implementing and abiding by the values’ (International tarian value system as frequently found in Latin American
Standard ISO 19600 2014, p. 16). The guidelines for the and Asian countries (Graf Lambsdorff 2007; Hofstede and
US Foreign Corrupt Practices Act (2004) and the UK Minkov 2013; La Porta et al. 1999). Particularly in coun-
Bribery Act (2010) also emphasize the particular signifi- tries in which hierarchic-elitist power structures go hand in
cance of a culture based on ethical and corruption-aversive hand with an extremely unequal distribution of wealth, an
values. existing corruption problem will consolidate even further.
In addition, this leads to an increase in the social disposi-
tion to avoid uncertainty that makes the use of exclusive
Value Management in a Globalized Economy (corrupt) networks continue to be attractive.
After controlling for prosperity indices such as the BIP,
The value management of international companies is also this corruption-promoting influence can also be demon-
confronted with the typical regional values of foreign strated on the dimensions of power distance and avoidance
cultures, and these influence the impact of a company’s of uncertainty (Getz and Volkema 2001; Graf Lambsdorff
business ethics (e.g. Scholtens and Lammertjan 2007). 2007). Studies have shown significant relations between
Moreover, specialized cross-cultural corruption studies power distance and the attitude of managers towards ethi-
have shown that specific value orientations can be related cally questionable business practices (Christie et al. 2003).
to the observed extent of corruptive structures in a country. Hence, research on corruption fundamentally confirms the
For example, there is a significant relation between the influence of nation-specific values on the level of corrup-
collectivist value orientations of a country and its level of tion and the efficacy of various efforts to prevent corrup-
corruption. Such values promote clientelism and the for- tion. This makes it necessary to assume that it will be a
mation and stabilization of exclusive corrupt networks challenging task to adapt a company culture and the values
(House et al. 2004; Karstedt 2003). Societies shaped by conveyed by a mother company to a foreign branch or
collectivist values tend to favour the in-group or own subsidiary in a different culture.
organization. Corruption justifies itself in these networks,
because ideas on caring for one’s own collective make
them susceptible to corruption. Collectivist value orienta- Hypotheses
tions are assigned particularly to hierarchic-elitist nations
(Karstedt 2003). In the business context, managers in col- Although the following study addresses the example of
lectivist cultures tend to make unethical decisions when corruption compliance, the type of economic crime is
these seem advantageous for their own company or their interchangeable. Drawing on a survey of managers of large
own extended family, and, as a result, they have an German companies, we first analyse what role they assign
uncritical view of such business practices in their company to the company culture in their internal company crime
(Sims 2009). prevention.

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As in the rest of society, a company also needs informal Moreover, a company culture is not a construct that can
social controls that, alongside socialization, bear the main be measured directly. It is more of a latent variable formed
burden of crime prevention. Informal social control was in different contexts. Such a culture is carried by the per-
operationalized with case scenarios assessing the willing- ceived behaviour of top company management (the tone
ness to talk to colleagues about their behaviour, to criticize from the top), the leadership of the direct superior (the
them, and to discuss the observation of compliance ethical leadership), and the general values regarding what
infringements with them. constitutes a successful career (the culture of success).
As a special form of informal social control, the However, the perception of the tone from the top may be
whistleblowing culture was also considered as a separate regarded less positively in the subsidiaries abroad—par-
variable. It addresses the willingness to turn, if necessary, ticularly in Asian branch offices. This may be due to the
to the formal agencies of the company through, for geographic distance and cultural differences.
example, a whistleblowing system. Elements of a
Hypothesis 6 (H6) Concerning the tone from the top, the
whistleblowing culture include the motive for whistle-
parent company in Germany will show a higher mean value
blowing, fears about using the whistleblowing system, and
compared to its branch offices and subsidiaries abroad.
expectations regarding the consequences of its use.
These prior considerations lead to the first three Direct superiors function as a link between top company
hypotheses: management and the individual employee. For various
reasons, the group of direct superiors cannot be expected to
Hypothesis 1 (H1) A company culture that promotes
set the tone and communicate values to the same extent as
integrity will have a direct negative effect on the willing-
top management. For direct superiors, there are a great
ness to act corruptly.1
number of multiplying factors, and a variety of these are
Hypothesis 2 (H2) A company culture that promotes exposed to cultural influences. In addition, direct superiors
integrity will have a direct positive effect on informal are closer to daily business, so that they are exposed to far
social control and increase the willingness to engage in it. more pressure and have far more familiarity with deviant
practices. Moreover, they are probably exposed far more to
Hypothesis 3 (H3) A company culture that promotes
spillover effects from the specific regional culture.
integrity will have a direct positive effect on the whistle-
blowing culture of a company. Hypothesis 7 (H7) Ethical leadership from direct supe-
riors will show a lower mean value compared to the tone
Alongside the company culture, it is obviously neces-
from the top.
sary to consider knowledge of the company guidelines and
rules. Compliance is hardly conceivable without norm-re- For companies, the question is not only which elements
lated and legal knowledge of the legal definitions of active such as tone from the top or ethical leadership belong to an
and passive corruption. Managers have to know where the integrity-promoting company culture but also what values
legal boundaries are located in their business practices. they base this on. In line with the research reported above,
the following six values can be assigned a crime-prevent-
Hypothesis 4 (H4) Knowledge of the norms has a direct
ing function: compliance, consistency, trustworthiness,
negative effect on the willingness to act corruptly.
open communication, transparency, and non-egoism. The
There are various ways in which companies can exert a survey in the German parent companies revealed that this
positive influence on their company culture. Alongside the conglomerate of six values shapes a company culture that
‘tone from the top’ of company management and the direct promotes integrity.
leadership behaviour of the immediate superior (ethical Hence, it is necessary to examine whether these values
leadership), values and behaviours can be taught in training are also significant outside the parent companies. Particu-
programmes. However, every company already possesses a larly in Asian branches, the company culture can be
company culture, and this, in turn, will also influence the expected to promote less integrity than in Germany and in
development and implementation of any training pro- North or Central Europe. According to the aforementioned
gramme. It has to be assumed that the two will interact. corruption research, Asian countries are characterized by
fewer egalitarian values, a greater power distance, and less
Hypothesis 5 (H5) There will be a positive interaction
generalized trust. Therefore, German companies can be
between a company culture that promotes integrity and the
expected to face greater obstacles when trying to establish
perceived quality of company training programmes.
their own value management in these countries. It can be
1 assumed that this greater distance between cultural values
Respondents were given case reports documenting illegally making
gifts or accepting exclusive invitations in a competitive business will make it harder to transfer a value-based compliance
situation. programme to Asian branches and subsidiaries. The

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Compliance Through Company Culture and Values: An International Study Based on the Example… 801

following hypotheses can be derived on the significance of various factors of crime prevention. This statistical
values: approach integrates and extends both factor analysis and
multiple regression analysis (Kline 2011) in order to gain a
Hypothesis 8 (H8) Consistency will show higher mean
quantitative estimation of the interdependencies between
values in German parent companies and in North and
the manifest and latent variables in a model. The goal is to
Central Europe branch offices compared to Asian
deliver theoretically derived statements on relations
subsidiaries.
between various real-life phenomena in such formal terms
Hypothesis 9 (H9) Trustworthiness will show higher that their validity can be tested empirically (Schumacker
mean values in German parent companies and branches in and Lomax 2015).
North and Central compared to Asian subsidiaries. In the selected approach, the simultaneous estimation of
the model parameters was based on the empirical variance–
Hypothesis 10 (H10) The sample of German and North
covariance matrix (Jöreskog 1970). The parameters of the
and Central European managers will show higher mean
model were estimated with the maximum likelihood
values on open communication than the samples of Asian
method (Kline 2011). As the result of the model estimation,
managers.
standardized estimates were calculated in the form of path
Hypothesis 11 (H11) The sample of German and North coefficients that correspond within the structural model to
and Central European managers will show higher mean the beta weights in a regression analysis (Kline 2011). The
values on transparency than the samples of Asian size of the beta weight is used to make statements on the
managers. strength of the relation. In line with Chin (1998), path
coefficients contributing more than .20 are taken to be
Hypothesis 12 (H12) Managers from Germany and
significant.
branches in North and Central Europe will reveal lower
Alongside a descriptive report on the response beha-
mean values on egoism2 than managers from Asian bran-
viour of the managers in the countries studied, a non-
ches and subsidiaries.
parametric Mann–Whitney U test was used to analyse the
Hypothesis 13 (H13) Managers from German parent differences predicted in Hypotheses 6–13 between the
companies and branches in North and Central Europe will German parent companies and the branches and sub-
show higher mean values on compliance with rules than sidiaries in Asia (without China) and branches and sub-
Asian managers. sidiaries in North and Central Europe. This statistical test
assesses how far the specific groups differ in terms of their
In line with the current state of research, the willingness
central tendency. This is a distribution-free procedure that
to act corruptly among German and European managers
tests for significant differences between group medians.
will differ from that among managers in Asian branches
This procedure, which shows a degree of robustness
and subsidiaries.
against outliers, was chosen because the data do not follow
Hypothesis 14 (H14) Asian managers will report higher a normal distribution.
mean values on willingness to act corruptly than managers Hypothesis 14 was examined with a Chi-square test for
from Germany and from North and Central Europe. homogeneity. This procedure can be used to test whether a
feature has an identical distribution in two independent
These hypotheses were tested with data from the
samples and is therefore used to determine whether the
research project ‘Effectiveness of anti-corruption programs
willingness to act corruptly differs across the various
on crime prevention’.3
manager samples.
Methods
Samples
The analyses draw on Web-based surveys of managers in
The study focuses on international companies and corpo-
15 major German companies and their foreign branches
rations that have already implemented an anti-corruption
(see section on sampling below). Hypotheses 1–5 were
programme and whose parent company is located in Ger-
tested with complex structural equation modelling to
many. The results of this study do not deliver a represen-
simultaneously analyse the cause–effect relations between
tative picture of German business, but show findings on
2
companies that possess a well-developed compliance
The value ‘‘egoism’’ was paraphrased in the questionnaire as
management that is, at the end of the day, an expression of
exploiting one’s authority and acting in one’s own interests, see
Table 3. a differentiated value management.
3
The study was funded by the German Research Foundation (DFG) In these companies, managers were surveyed regarding
and ended 3/2016. their perceptions of, attitudes towards, and experiences

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802 K. D. Bussmann, A. Niemeczek

with compliance-relevant situations along with the values model (Fig. 1). It shows that, in line with Hypotheses 1–3,
conveyed in their company. This information was used to a company culture that promotes integrity has a direct
determine relations between the willingness to act cor- influence on the following dependent variables:
ruptly and various value dimensions. Managers were
1. The corruption risk within the company (own corrupt
informed about the survey in a letter from their company
behaviour and that seen in others) (b = -.61***).
inviting them to participate.4 Within each company, man-
2. Informal social control (b = .18*)
agers were selected at random. Participation was voluntary
3. Positive whistleblowing culture (b = .37***)
for all managers.
Managers from 15 large German companies,5 including A case scenario approach was used to study Hypothesis 1
four corporations, were surveyed with the help of a Web- on the corruption risk within the company. This contained
based questionnaire.6 The companies sampled belong to reports on own daily business behaviour (self-reports) as
the automotive (n = 9), retail and consumer (n = 4), and well as reports on the behaviour observed in the immediate
transport and logistics (n = 2) sectors. They have an circle of colleagues. Results confirm that a company cul-
average of over 120,000 employees worldwide with the ture that promotes integrity reduces the willingness of
smallest company having roughly 15,000 employees. A managers to engage in corrupt business practices. The
large proportion of the managers (n = 1988) work in the influence on the dependent variable ‘corruption risk within
German parent company and are responsible for the Ger- the company’ is direct (b = -.61***).
man market. A total of 372 managers are responsible for a To study Hypothesis 2, informal social control was
branch office in North or Central Europe, and 225 man- operationalized with case scenarios addressing the will-
agers for a branch office in Asia. ingness to talk to colleagues about their compliance vio-
lations, to criticize them for these violations, and to discuss
Results on the Significance of Company Culture observed compliance violations with colleagues. The
multivariate analysis confirms Hypothesis 2. A company
To control for the influence of different regional cultures, culture that promotes integrity directly increases the will-
only a sub-sample was used to study the significance of ingness to engage in informal social control (b = .18*). If
company culture for internal company corruption preven- the general climate in a company promotes integrity, this
tion. In an international sample, there would probably be increases the willingness to talk to colleagues about their
too many cultural effects to obtain a good model fit. possible misconduct and compliance violations. In addi-
Therefore, Germany was selected for this multivariate tion, this willingness is supported directly by the accep-
analysis as the country with the largest culturally homo- tance of the company’s anti-corruption programme
geneous sub-sample (n = 1988). (b = .26***) and knowledge of norms (b = .33***).
Taking the sample of German managers, complex The counterpart to informal social control is formal
structural equation modelling was used to simultaneously reactions to compliance violations. To study Hypothesis 3,
analyse the cause–effect relations between various factors the willingness to use a whistleblowing system is con-
of crime prevention within the German parent companies. ceived as an independent cultural variable. A positive
The goal of this analysis was, first, to identify the under- whistleblowing culture is present when whistleblowing is
lying prevention factors in the German compliance system associated with positive expectations and few fears about
that serve as a platform for the compliance systems in personal consequences and consequences for one’s career.
foreign subsidiaries; and second, to measure their efficacy. Results indicate that such a whistleblowing culture is
A causal model was formulated that had a satisfactory strengthened by a company culture that promotes integrity
model fit and therefore provides a good reconstruction of (b = .37***) and particularly strongly by the acceptance
conditions with the help of selected model parameters. This of the company’s anti-corruption programme
model can be used to deduce the significance of individual (b = .60***). The latter is additionally influenced by the
factors for the company’s internal corruption prevention. internal culture over a range of other paths.
The significance of individual factors for a company’s The dependent variables informal social control and
internal corruption prevention can be read off from this positive whistleblowing culture also have direct effects on
corruption behaviour. Whereas a high informal social
control leads to a lower tendency to engage in corrupt
4
To ensure anonymity and data protection, the survey was actually practices (b = -.08, ns), a positive whistleblowing cul-
carried out by an external company.
5
ture—because of the so-called control paradox (Bussmann
A total of 4302 managers were surveyed in this study.
6
2007)—leads to franker and thereby more frequent reports
Data were collected between the third quarter of 2012 and the third
quarter of 2014. The response rate in the individual companies ranged
on the tendency to engage in corrupt practices among
from 30 to 35%. colleagues (b = .55**).

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Compliance Through Company Culture and Values: An International Study Based on the Example… 803

Fig. 1 Structural model of the crime prevention efficacy of anti- open communication a = .846; transparency a = .835; non-egoism
corruption programmes. The structural model reveals the following a = .739; compliance with rules a = .734; knowledge of norms
goodness-of-fit criteria: v2 = 1241.16, df = 211, CFI = .93, a = .362; quality of training a = .768; acceptance of anti-corruption
TLI = .91, RMSEA = .05. The general model fit was good. Numbers programme a = .786; informal social control a = .782; whistleblow-
denote path coefficients. *p \ .05. **p \ .01, ***p \ .001. Cron- ing culture a = .907; willingness to act corruptly a = .710
bach’s alpha: tone from the top a = .781; ethical leadership a = .898;

Alongside company culture, the second significant fac- (b = .64***)9 and also impacts directly on knowledge of
tor reducing the risk of corruption is knowledge of the norms (b = .21***). The dominant culture in a company
prevailing norms regarding corruption (b = -.35***). also impacts significantly on whether managers know
This confirms Hypothesis 4. These two strong direct crime- which business practices violate internal company guide-
preventing effects are additionally supported by a negative lines or even whether a violation is a criminal offence.
attitude towards corruption (b = .50**). It was assumed that the variables rejection of corruption,
Moreover, the multivariate analysis shows the central knowledge of norms, and acceptance of the anti-corruption
role of high-quality training.7 This increases the knowledge programme function as moderators within the framework
of norms (b = .19**), encourages an attitude that rejects of the model. This is because even without the influence of
corruption (b = .28***), and increases acceptance of the these variables, the independent variables (e.g. integrity-
anti-corruption programme (b = .28***). As postulated in promoting culture) still show an effect on the dependent
Hypothesis 5, there is a strong interaction with company variables (e.g. the willingness to act corruptly). Hence,
culture (b = .64***).8 The higher the rating assigned to these three moderating variables influence only the size of
training, the more frequently it is carried out, and the more the effect.
varied it is, the higher the rating on (perceived) company The study also controlled for possible effects of per-
culture and vice versa. sonality characteristics. Analyses based on complex
A company culture that promotes integrity has a direct structural equation models reveal that these are, at best,
positive influence on the rejection of corruption only secondary to company culture, although their inclu-
sion does improve the model fit (see Bussmann 2015, for
7
The quality of training was derived from the evaluation of more details).
schooling measures by the managers in the survey as well as the
frequency and variety of perceived schooling and training provisions
(e.g. workshops, face-to-face sessions, online trainings).
8 9
Such a high correlation always raises a suspicion of multicollinear- Respondents were given items on corruption-specific attitudes
ity. Nonetheless, a test of collinearity revealed thoroughly accept- assessing their opinions on the possible advantages and disadvantages
able tolerance values of above .50. Therefore, a bias due to that could arise from corruption situations both for the company and
collinearity can be ruled out here. for society.

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804 K. D. Bussmann, A. Niemeczek

Tone from the Top top management that are not conveyed fully to managers in
Asian branches. This is possibly an effect of hierarchic-
Value management has to start on the top management elitist Asian cultures characterized by a greater power
level of a company (the tone from the top). This also distance and less generalized trust.
applies in the present context of crime prevention: values
have to be codified, communicated, and implemented in a Ethical Leadership: Model Function
top-down manner. First of all, this means that the funda- of the Immediate Superior
mental values of a company have to be named in the form
of, for example, a code of ethics. For this example of a A sustained implementation of the desired behaviours and
study on corruption compliance, an effective compliance values can be achieved with the help of training measures,
management requires clearly communicated corruption- but it also has to be mirrored in the leadership behaviour on
rejecting values. In this way, top management lays the all levels of management.
foundation for its own specific company culture that inhi- In general, results show that the respondents in all the
bits corruption. With the help of guidelines and rules in the regions compared perceive their immediate superiors as
form of, for example, work directives, it exerts a regulatory being important models. However, compared to the tone
influence on daily business and thereby communicates the from the top, there are recognizable weaknesses. Across all
main compliance message in the form of the tone from the three regions, mean scores on the tone from the top scale
top. (M = 4.72) differ significantly (p = .000) from mean
Perceived behaviours and attitudes may well affect scores on the ethical leadership scale (M = 4.26). This
several values in this, and there are also overlaps. The confirms Hypothesis 7. In all regions, trust in the imme-
multivariate analyses show that consistency, trustworthi- diate superior is somewhat lower, and it is lowest of all in
ness, and open communication are significant values for the the Asian branch offices. In all regions, about four-fifths of
tone from the top (Table 1). In the German parent com- respondents perceive behaviours expressing the value
panies, nearly all the managers surveyed perceive their top consistency, but in the Asian branches, the superior is less
management in this way. This reveals that these companies of a model (‘sets an example’, 77%) than in western
have already succeeded in laying the foundations for a regions (each 86%).
crime-preventing value management, and that these values For one-third of German managers, the immediate
are also visible in all company contexts. At the same time, superior also fails to adequately fulfil the communication
these companies are characterized by value-based company function between top management and lower management.
cultures that promote integrity. This supports the conclu- Only 67 per cent of German managers consider that their
sion that their compliance management system is embed- immediate superior sufficiently discusses how to handle
ded in these values (Tables 2, 3). cases of corruption in business transactions, whereas this is
Moreover, in line with Hypothesis 6, the tone from the viewed more positively in other regions (77 or 82%). In
top is regarded as being less positive in foreign branches Asia, far more managers report that their immediate
and subsidiaries (see Table 4). The greatest distance is superior discusses cases of corruption with them and also
found to managers in Asian branches. It is particularly pays more attention to which means are applied to achieve
values expressing the trustworthiness and consistency of

Table 1 Behaviours and values perceived in top management [the (2012) scale to assess illegal actions. All items were translated into
tone from the top (the set of questions on the perception of top English by a professional translator)]
company management was specially developed on the basis of Steßl’s
My top management… Percentage of agreement of managers in branch Values
offices in…
Germany North and Central Europe Asia1

Would rather let a business transaction fail than have to use bribery 95 94 85 Consistency
Resolutely backs company guidelines 96 91 86 Trustworthiness
Credibly conveys that bribery is not a legitimate practice 96 93 88 Trustworthiness
Expects business partners to take a stand against corruption 96 92 90 Consistency
Also takes a public stand against corruption 96 88 91 Open communication
1
Asia without branch offices in China

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Compliance Through Company Culture and Values: An International Study Based on the Example… 805

Table 2 Perceived behaviours and values in the leadership behaviour ethical leadership scale (ELS) and partially reformulated for the
of immediate superiors [‘ethical leadership’ (the items describing the present survey)]
behaviour of the direct superior were taken from Brown et al. (2005)
My supervisor… Percentage of agreement of managers in Values
branch offices in…
Germany North and Central Asia1
Europe

Sets an example regarding how to do things the right way in terms of business 86 86 77 Consistency
ethics
Can be trusted 86 90 83 Trustworthiness
Criticizes employees who violate ethical standards 88 80 83 Consistency
Defines successes not just by results but also by the way they are obtained 77 85 82 Consistency
Listens to what employees have to say 83 87 84 Open
communication
Discusses with staff how to handle corrupt situations in business dealings 67 77 82 Open
communication
1
Asia without branch offices in China

Table 3 Values that promote careers in daily company business various authors on the topics of organizational culture, ethical
[culture of success (this concept was assessed with a specially climate, and illegal activity within an organization (Daumenlang and
constructed, theory-based scale drawing on items formulated by Müskens 2004; Eigenstetter 2006; Steßl 2012))]
Successful employees… Percentage of agreement of managers in Values
branch offices in…
Germany North and Central Asia1
Europe

Openly question management decisions if they have a good reason to do so 65 70 71 Open


communication
Address problems openly 69 83 78 Open
communication
Make business decisions transparent 67 88 83 Transparency
Deal with business partners honestly and sincerely 88 93 86 Transparency
Keep silent if others infringe company guidelinesa 7 7 13 Compliance with
rules
Neglect company guidelines if it will help to do a job wella 6 9 13 Compliance with
rules
Act on their own authority when making decisions with far-reaching 9 27 35 Non-egoism
consequencesa
Exploit their authority in the company to further their own interestsa 7 22 26 Non-egoism
a
Item was inverted in the scale
1
Asia without branch offices in China

business success. This could be due to the more critical lower levels of management are fully aware of their per-
nature of the problems on the spot in these countries. sonal responsibility and contribute to open communication
In sum, it can be seen that even in companies with an in the company. In the North and Central European branch
advanced compliance programme, there has not been a offices as well as in those in Asia, managers seem to be
complete success in openly communicating the tone from particularly aware of their special role in engaging in open
the top to lower levels—even when it comes to critical communication and maintaining the central compliance
topics such as how to deal with corruption. This applies message of the parent company, and they invest more in
both for parent companies as well as the branches and setting a good example than managers in German parent
subsidiaries surveyed here. Nonetheless, it is also clear that companies.

123
806 K. D. Bussmann, A. Niemeczek

Table 4 Group means on the survey scales and results of a U test of significant group differences
Scale Means of managers from… Germany versus Asia1 North and Central Europe versus Asia1
Germany North and Central Europe Asia1 U p U p

Tone from the top 4.74 4.68 4.56 344,830.5* .017 40,242.5 .376
Consistency 4.47 4.51 4.38 223,229.5 .972 39,701.0 .275
Trustworthiness 4.63 4.67 4.51 218,906.0 .568 38,342.0 .052
Open communication 4.11 4.23 4.26 262,450.0*** .000 44,698.5 .160
Transparency 4.20 4.50 4.36 258,508.0*** .000 38,626.5 .085
Non-egoism 4.06 3.68 3.42 152,647.0*** .000 36,416.0* .012
Compliance with rules 4.12 4.22 4.07 227,203.0 .597 38,959.0 .166
* p \ .05. *** p \ .001
1
Asia without branch offices in China

Culture of Success in a Company Culture understandable for all relevant company employees along
that Promotes Integrity with others involved with the company. Whereas trans-
parency grants access to information, open communication
Although top and middle management codify the binding additionally calls for actively passing on information and
rules and try to set a good example by modelling the values reflecting on it. This value emphasizes both the sending of
of their company in their work, a company culture that compliance messages and an uncensored consideration of
promotes integrity and its values needs to become inter- them (such as discussing corruption situations, being open
nalized on all management levels. This also requires the to the concerns of employees, and questioning management
certainty that these values will not stand in the way of one’s decisions).
personal career. Therefore, respondents were not asked Similar support is given to the value compliance.
about potentially idealized value orientations but only Roughly nine out of ten managers in Germany and in the
about the significance of values with which they can also European and Asian regions surveyed consider their com-
succeed within their company. Only then will there be pany’s guidelines and rules to be unconditionally binding.
sufficient incentives for business practice to be guided by Only a very small group view keeping silent about viola-
the specific company value orientations. This culture tions and neglecting company guidelines to achieve suc-
among managers is labelled the culture of success. It is cess as being part of their own culture of success. However,
defined as those behaviours that lead to a successful career such managers were found more frequently in Asian
in the company. subsidiaries.
Therefore the study asked: ‘Companies place a variety These companies seem to have succeeded to a high
of demands on their employees. What makes a successful degree in establishing compliance as a value abroad as
employee stand out in your company?’ well. Even in the case of short-term individual interests, the
Managers in the three regions differ in their perceptions majority of managers consider that the company values
of the value of open communication. The largest difference guide their actions. Moreover, even in Asian cultures, these
is found between German managers on one side and North companies have already succeeded in establishing a solid
and Central European as well as Asian managers on the compliance basis that draws on a shared understanding of
other. German managers seem to perceive a frank discus- the rules among managers.
sion of problems or concrete management decisions in Things look different when it comes to acting in one’s
daily business as being less favourable for their own own interest and exploiting one’s own authority as part of
careers. one’s own culture of success. In the German parent com-
All regions assign a relatively high significance to the panies, less than one in ten view this as giving them a
value of transparency. Values such as open communication career advantage in their company. Among managers in
and transparency are central pillars of the culture managers other European and Asian branch offices, this proportion
perceive on all levels and under different regional cultural increases threefold. Here, one in three to four managers
conditions. There are overlaps between these two values, sees a possible career advantage from acting in their own
and they also interact. Transparency should be understood interest. The basic rejection of egoism, which finds a high
as more of a structure-forming value that makes informa- degree of consensus in German parent companies, already
tion, procedures, or decisions recognizable and

123
Compliance Through Company Culture and Values: An International Study Based on the Example… 807

weakens in branch offices in neighbouring countries and is and North or Central Europe (see Fig. 2). In Germany and
much weaker in more distant branch offices in Asia. North and Central Europe, roughly one in ten managers is
uncertain about the integrity of her or his colleagues.
Results on the Meaning of Corporate Values However, clearer differences emerge when these regions
are compared to branch offices in Asia. In Asia, the pro-
In the following, Hypotheses 8–13 on the different regional portion of those who are certain that their colleagues would
levels of values are analysed with significance tests act corruptly is more than twice as high as in Germany or
(Table 4). These show that only H12 can be confirmed. Europe. Additionally, more than one in ten managers in
Managers in Asian branches perceive acting in their own Asia are uncertain about how colleagues would behave in a
interest and exploiting their own authority to be more competitive situation in which they are confronted with
strongly a part of the company culture than managers in giving or taking a bribe. For the Asian branch offices of
German parent companies and North and Central European German companies, this results in a risk group of one-fifth
branch offices. The rejection of acting in their own interest of all employees whose integrity is questionable. In Ger-
is particularly significant in terms of the identity-promoting many and other European branch offices, only roughly one
effect of values. Acting in one’s own interest particularly in ten belong to this risk group.
expresses a lack of community orientation and thereby These differences also prove to be statistically signifi-
characterizes the lack of cohesion found among members cant. Hence Hypothesis 14 can be confirmed: managers in
of a company. Asian branch offices report a greater willingness to act
All further hypotheses (H8–H11, H13) cannot be con- corruptly in daily business than their German and North or
firmed. There is a tendency for managers in Asian branch Central European colleagues.10
offices to perceive consistency, trustworthiness, and com- This shows that particularly in Asian countries, German
pliance with rules as being less part of the company culture companies face greater obstacles in the implementation and
than managers in German parent companies and North and efficacy of their compliance programmes than in directly
Central European branch offices (H8, H9, H13). However, neighbouring European countries. This may also be due to
these differences fail to attain statistical significance. a greater difference between cultures.
In addition, some significant differences take an unex-
pected direction. For example, the values open communi-
cation and transparency are perceived as being stronger in Discussion
foreign branch offices than in the German parent compa-
nies. This difference attains significance between German The multivariate analysis reveals the central significance
and Asian managers. Hence, in the sample studied here, that an integrity-promoting corporate culture has for many
there is only partial confirmation that a hierarchic-elitist of those factors that have crime-preventing effects. Such a
Asian culture characterized by a greater power distance culture has a directly significant effect that reduces the
and less generalized trust inhibits the culture of integrity in willingness to act corruptly (Fig. 1). It also has a direct
German companies. effect on the support for both informal social control and a
whistleblowing culture. Here as well, the multivariate
Willingness to Engage in Corrupt Behaviour analysis reveals that alongside the company culture,
in Competitive Situations training in knowledge of the norms is important, whereas
this, in turn, is also influenced positively by the company
The risk of corruption in a company is finally an expression culture. An effective company culture does not just depend
of how managers and employees deal with corruptive sit- on the tone from the top in the company’s top management
uations in their daily business. However, any replies to and the ethical leadership of direct superiors but also on
questions on such sensitive issues will be influenced training courses, with results showing a strong interaction
strongly by social desirability effects. Therefore, alongside between high-quality training and company culture.
self-reports, we also asked respondents to rate other Nonetheless, the multivariate analysis has to be restric-
employees. We asked them to tell us how probable they ted to the German sub-sample, because the international
considered it to be that colleagues would either accept a sample would probably produce too many cultural effects
bribe from or give a bribe to a potential business partner in to achieve a good model fit. An internationally valid model
a competitive situation.
The proportions of those who are certain that their 10
Group comparisons of the appraisal of corruptive behaviour in
colleagues would act corruptly in such a situation as well as
Germany versus Asia v2 = 17.914***, p = .000 and in North and
the proportions of those who are uncertain about how their Central Europe versus Asia v2 = 14.791***, p = .001 (Asia without
colleagues would behave hardly differ between Germany branch offices in China).

123
808 K. D. Bussmann, A. Niemeczek

12%

8%
7% 7%

3%
2%

Germany North & Central Europe Asia


(rather) yes uncertain

Fig. 2 Appraisal of whether colleagues would give or take bribes in a competitive situation

would therefore have to take more cultural dimensions into non-German managers in their foreign subsidiaries so that
account in each country. This weakness will be addressed their perception of the compliance message from top
in a continuation of the research project. management is not impaired by cultural differences.
The study also permits no statements on the compliance Nonetheless, the value of non-egoism scores signifi-
situation for all German companies and their foreign sub- cantly higher in the group of German managers (H14).
sidiaries, because data were collected exclusively in com- Conceivably, managers in the German parent companies
panies with an advanced compliance programme. Hence a and other North and Central European subsidiaries place
real control group is lacking. This methodological weak- less emphasis on their own interests, so that their business
ness will also be addressed in a future project. decisions are shaped less by egoism than those of the Asian
Nonetheless, the study does permit the analysis of the managers. In collectivist societies, these ‘own interests’ are
postulated relations—particularly those on the significance frequently the interests of one’s own reference group,
of the company culture. In contrast to compliance-based which may be the family or also the proximal working
cultures, value-based company cultures strive to achieve an environment. Favouring this reference group is often dri-
internalization of a company’s own values that should ven by a notion of care that is characteristic for a collec-
guide employees and promote their integrity independent tivist value orientation and is found particularly in
of concrete rules. The companies in the present survey can hierarchic-elitist societies.
be assigned to this second phase in the development of However, when it comes to the values transparency and
culture and compliance, as is revealed particularly in the communication, it is not clear whether one can actually
results on the dimensions of a company culture that pro- assume higher levels in Asian countries with a collectivist
mote integrity. Hence, the study makes it possible not only value orientation. It is even conceivable that a greater
to analyse the significance of a company culture but also to willingness to communicate may reveal positive effects of
make generalized statements for companies with value- a collectivist compared to an individualistic regional cul-
based company cultures. Therefore, it is representative of ture. A decisive examination of this and further aspects of
these companies. the company culture and the culture of success will have to
To the extent that scores on the values of German wait until the second stage of this research project that will
companies can also be compared with those in their foreign include cultural comparisons between groups in different
subsidiaries, several of the hypotheses cannot be confirmed countries.
(see Table 4). Counter to Hypotheses 8–13, hierarchic- Nonetheless, the present study can confirm the hypoth-
elitist regional cultures do not necessarily influence com- esis that hierarchic-elitist cultures promote corruption
pany cultures by impeding integrity. Evidently, compliance (H14). Asian managers in German companies reveal a
with the rules can be established as an independent value significantly higher willingness to apply corrupt practices
even under the influence of foreign local cultures. In the in daily business compared to German managers and
present sample, Asian managers (without China) in Ger- managers in North and Central European subsidiaries
man companies reveal no significant differences on the (Fig. 2).
values consistency and trustworthiness compared to Ger-
man managers or managers from other North and Central
European subsidiaries. These two values are conveyed
above all by the behaviour of top management and that of
direct superiors in the company. Evidently, German com-
panies succeed in conveying the tone from the top to the

123
Compliance Through Company Culture and Values: An International Study Based on the Example… 809

Conclusion Nonetheless, the results of the present study show that the
companies surveyed here have basically succeeded in
It can be seen that compliance management is a complex establishing their value system among non-German man-
task that can be achieved only in combination with a agers in Asian subsidiaries. Hence, compliance can also
company climate that promotes integrity. Provision for this succeed in countries with a strongly collectivist value ori-
is made in the international legal regulations and the entation. Nonetheless, the stronger collectivist orientation
recently published international ISO 19600 standard for in Asian countries is still reflected in a greater willingness
compliance management systems. However, the commu- to behave and make decisions in one’s own interest in
nication of normative limits such as business ethics everyday business. A greater willingness to engage in
requires a company culture that promotes integrity. A corrupt business practices can also be confirmed. This
successful compliance management cannot be limited to reveals the effect of a society shaped more strongly by
imparting knowledge of the laws, providing guidelines, and power distance in which hierarchies, responsibilities, and
imposing controls. Rule-based and value-based compliance decision-making powers are questioned more rarely or with
management are not alternatives but complement each more reserve.
other (Verhezen 2010). The need is to communicate values As the cross-cultural comparisons show, companies that
that promote and internalize integrity in different contexts possess an established compliance and value management
in a way that supports knowledge of the norms and can succeed in taking what has become a broadly well-
simultaneously conveys the all-embracing principles of the established company culture to promote integrity in Ger-
company. many and transferring it to their foreign branch offices.
Hence, compliance management, as studied here for the This grants them a sociopolitical function that should not
example of corruption prevention, has to be viewed as a be underestimated. Of course, companies can hardly create
thoroughly complex cross-sectional task that needs to the socio-structural and institutional preconditions to fight
include all levels and contexts of a company. Without the corruption in a country such as rule of law; freedom of
successful transfer of a tone from the top and the ethical opinion, the press, and demonstration; and the corre-
leadership of the immediate superior, no effective com- spondingly independent institutions. However, they can
pliance management is possible. make an important contribution to cultural change by not
Compliance management needs the support of a general only pursuing an anti-corruption policy in their daily
culture of values that has to be experienced as not impeding business but also implementing a culture that promotes
but promoting careers. Above all, it has to place value on integrity in their company.
trustful and frank discussion among managers. Alongside One reason why major companies can make a
this orientation towards communication, it requires con- sociopolitical contribution to changing local value orien-
sistency and trustfulness as central values—particularly on tations and everyday norms that encourage corruption is
upper management levels. Guidelines will be accepted and the fact that they reach a large part of the working-age
adopted only when top management together with middle population. The significance of major international com-
management serve as models by being uncompromising, panies should also not be underestimated, because the
positioning themselves openly, sanctioning violations companies in the present sample also exert a strong pres-
consistently, and so forth. sure for compliance on their dependent supply chains in
Such a company culture should not be viewed as static. order to avoid controversy themselves (Bussmann 2015).
It can be shaped in a direction that promotes integrity In this sense, their compliance programme could spread to
through top management, middle management, and train- foreign business cultures and eventually to the rest of a
ing courses. Training measures can decisively support a society as well.
change of culture. They do not just make it possible to
communicate guidelines and rules within the company but
simultaneously transport values that promote integrity.
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