1. Today’s successful companies at all levels have one thing in common.

The best thime can

best be described where the companies are ____________
a. oriented around public service
b. strongly customer focused and heavily committed to marketing.
c. moving toward globalization and socialization
d. more interested in governmental regulation and control than ever bef
b

Creating __________________
is at the very heart of modern
marketing thinking
and practice
2. creating ____________ is at the heart of modern marketing thinking and practice
a. profit maximization
b. increased stock value
c. award winning products
d. customer value and satisfaction
d
3. The twofold goal of marketing is to attract new customers by promising superior value and
____
a. win advertising and industry awards for excellence
b. to keep and grow current customers by delivering satisfaction
c. enhance shareholder value
d. pay as few taxes as possible
b
4. The most basic concept underlying marketing is that of:
 a. products and services
b. human needs
c. barter
d. transactions
b
5. ________ are states of felt deprivation

a. Demand
b. Wants
c. Needs
d. Core transactions
C
6.