COMMENT FAIRE UN SLOGAN POUR UNE ENTREPRISE

DEFINITION & INTRODUCTION

 Is a short, descriptive phrase about your company It represents a set of beliefs, ideals or ethical
stance that the company takes as a business entity. The motto could become part of your
mission statement as a company and give your company direction and focus.
 So if you're looking to get a little slogan inspiration of your own, take a look at some of our
favorite company slogans from both past and present
 That's why we have a lot of respect for the brands that have done it right. The ones that have
figured out how to convey their value proposition to their buyer persona in just one, short
sentence
 In many ways, they're like mini-mission statements.
 While logos are visual representations of a brand, slogans are audible representations of a
brand. Both formats grab consumers' attention more readily than the name a company or
product might. Plus, they're simpler to understand and remember.
 The goal? To leave a key brand message in consumers' minds so that, if they remember nothing
else from an advertisement, they'll remember the slogan.
 However, you should also consider having a sound marketing strategy. A business motto should
be the core of that strategy.

CHARACTERISTIQUE D’UN BON SLOGAN

 It's memorable.
 It includes a key benefit
 It differentiates the brand.
 It imparts positive feelings about the brand.

EXAMPLES

22 Catchy Business Slogans & Taglines

1. "Just Do It"
It encourages you to think that you don't have to be an athlete to be in shape or tackle
an obstacle. If you want to do it, just do it. That's all it takes.
2. "Think Different"
Soon after, the slogan "Think Different" accompanied Apple advertisements all over the
place, even though Apple hadn't released any significant new products at the time. All of
a sudden, people began to realize that Apple wasn't just any old computer; it was so
powerful and so simple to use that it made the average computer user feel innovative
and tech-savvy.
3. "Shave Time. Shave Money"
and it's safe to say that when it comes to marketing and advertising, this brand's team
knows what it's doing. And its slogan -- "Shave Time. Shave Money." -- is an excellent
reflection of their expertise.
 4. "Because You're Worth It"
Who doesn't want to feel like they're worth it? The folks at L'Oréal worked with the
theory that women wear makeup in order to make themselves appear "beautiful" so
they feel desirable, wanted, and worth it. The tagline isn't about the product -- it's about
the image the product can get you

5. "Got Milk?"

The simple words "Got Milk?" scribbled above celebrities, animals, and children with milk
mustaches, which ran from 2003 until 2014 -- making this campaign one of the longest-
lasting ever. The CMPB wasn't determined to make its brand known with this one -- it was
determined to infiltrate the idea of drinking milk across the nation. And these two simple
words sure as heck did.

6. "Designed for Driving Pleasure"

 he Ultimate Driving Machine." This slogan was created in the 1970s by a

relatively unknown ad agency named Ammirati & Puris and was, according to
BMW's blog, directed at Baby Boomers who were "out of college, making
money and ready to spend their hard earned dollars

 The newer slogan, "Designed for Driving Pleasure," is intended to reinforce the
message that its cars' biggest selling point is that they are performance vehicles
that are thrilling to drive. That message is an emotional one, and one that
consumers can buy into to pay the high price point.
7. "Betcha Can't Eat Just One"

 Seriously, who here has ever had just one chip? While this tagline might stand
true for other snack companies, Lay's was clever to pick up on it straight away.
The company tapped into our truly human incapability to ignore crispy, salty
goodness when it's staring us in the face. Carbs, what a tangled web you weave.

 But seriously, notice how the emphasis isn't on the taste of the product. There are
plenty of other delicious chips out there. But what Lay's was able to bring forth
with its tagline is that totally human, uncontrollable nature of snacking until the
cows come home.

8. "Tastes So Good, Cats Ask for It By Name"

 Meow meow meow meow ... who remembers this catchy tune sung by cats, for
cats, in Meow Mix's television commercials? The brand released a simple but
telling tagline: "Tastes So Good, Cats Ask For It By Name."

 This slogan plays off the fact that every time a cat meows, s/he is actually asking
for Meow Mix. It was not only clever, but it also successfully planted Meow Mix
as a standout brand in a cluttered market.
 9. "I'm Lovin' It"
he "I'm Lovin' It" campaign was launched way back in 2003 and still stands strong today.
This is a great example of a slogan that resonates with the brand's target audience.
McDonald's food might not be your healthiest choice, but being healthy isn't the benefit
McDonald's is promising -- it's that you'll love the taste and the convenience.
But what makes Verizon stand out? No matter where you are, you have service. You
may not have the greatest texting options, or the best cellphone options, but you will
always have service.

EXERCICES

1.NERIRA BOUTIQUE : il est nee sapeur? c’est nerira !

2.LIANAVWA DIGITAL MARKETING

 let’s tell them about you !

 LET’S PUBLISH YOU!
 WE VOICE YOU!
 YOUR VERBAL AGENGY!
 YOU’RE SOUNDED!
 SMART THAN NOISE!
 BECAUSE YOUR BUSINESS MUST BE KNOWN.
 YOU’RE OMNIPRENSENT.
 YOUR INTELLIGEBLE VOICE.
 LIVE ZERO ABSENCE OF PRESENCE.
 EXISTENCE IS TRULY A MATTER OF PROPAGATION

REFERENCES

1.smallbusiness.chron.com/business-motto-20951.htm

2. https://offers.hubspot.com/define-mission-and-vision-statements?hubs_post-
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